7 IA , iy “ z f 5 Nt a Ree eRe ee BG ay Ys 3, a. i ( a Ree Si aw Stes CE A (ee a Bs aX Ee / i GG ", oR MC Y aS ay im Y nd Tk se awe y R Rs Sz A JA Wi MMin ES St COR IESS SUEY) WZZZZ2>BS SEC Grace? ENG! eS ee COMPANY, PUBLISHERS IZ (S CGF, OTe UC So ESS ee PE a BD) 5 Fiftieth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER % 1932 hes 2555 ——— Ya) Eo called {wres 7 é an ~i ie IWS _ type F 7 (3 N ey AW Y f YOU CAN HELP Wouldn't this old world be better, If the folks we meet would say, ‘I know something good about you,’’ And then treat us just that way? Wouldn't it be fine and dandy, If each handclasp, warm and true Carried with it this assurance, ‘I know something good about you’? Wouldn’t life be lots more happy, If the good that’s in us all Were the only thing about us That folks bothered to recall? Wouldn't life be lots more happy, If we praised the good we see? For there’s such a lot of goodness In the worst of you and me Wouldn’t it be nice to practice That fine way of thinking too? You know something good about me! I know something good about you! Coleman Cox. IQZDUCAONGIEDNOADNCXDNON serncitcassnnanceomenaenmeomcmmanmmmaniets 1:72 O80}, || aaanaeenceanenesrnanaseN meee PROWOKLOUCAOMCALONCAONOZADI ¢ 6 : g : : Oi Bi onrtpsconrisbsconreeBionir wen on SOSA IT’S A WISE TIME to push any product when its sale brings more sales right along with it. Those new recipes and cook books distributed free by Uneeda Bakers by the millions are doing lots to move goods off your shelf... if you help! Get behind the line that’s boosting your business. NATIONAL BISCUIT COMPANY Uneeda Bakers Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service CHICAGO---GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Service. DAILY OVER-NIGHT. All shipments insured. Direct connection for all points in Michigan via Associated Truck Lines, Consolidated Freight Co., Southern Mich. Trans. Co. GRAND RAPIDS MOTOR’ EXPRESS COMPANY GENERAL OFFICE CHICAGO TERMINAL 215 Oakes St., S. W. Michigan Public 1235 West 21st St. Grand Rapids, Mich. Utilities Commission PHONES Phone 9-3307 Permit No. 157 CANal 6970 - 6971 - 6972 WE GIVE YOU An Audit of your Policies Correct Insurance Coverage Engineering Service Fire Prevention Advice Rate Analysis Prompt Loss Adjustment Saving in Cost GOOLE For sound insurance protection write THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS—Grand Rapids Trust Building DETROIT—Transportation Building (Michigan's Largest Mutual Insurance Agency) a uperiority such as only Hekman Bakers can impart Iverine Soda Crackers ED MeraBicuila Grand Rapids, Mich. The Supreme Achievement in Cracker Baking Seen Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of ..urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMESM GOLVDINYL Detroit Representative 507 Kerr Bldg. Why Change 2—A Query Without Answer. Opponents of Congressman Carl E. Mapes have adopted as their campaign slogan: ‘It’s time for a change.’ There are plenty of congressional districts through- out the country in which this may be true, but in the Fifth district of Michigan voters may well inquire: “Why?” Does the fact that Mr. Mapes has become recognized as the leading parliamentarian in the house of representatives mean that it is time he should be de- prived of his office? Does his record of statesmanship, calm judgment and work in the best interest not only of his own con- stituents, but of the country at large as well, call for his retire- ment? Does the fact he was strongly considered as speaker of the house in the event of a Re- publican majority indicate that his ability is waning? Does his refusal to be stampeded like a frightened sheep before the whips of dema- gogs mean that he has failed in his public trust? Does the high praise of metropolitan newspapers and political writers indicate that he should no longer be acceptable to Kent and Ottawa county citi- zens? To all these questions the sane, intelligent voter must answer in the negative. With all due respect to Mr. Mapes’ opposition, there is to date no evidence that a change would improve upon the constructive leadership that the Fifth district now has in congress through its incumbent. A vote against Mr. Mapes ob- viously is in effect a repudiation of his record and a vote for poli- cies opposite to those he has espoused. A voter should turn against Mr. Mapes if that voter is in favor of GRAND RAPIDS, WEDNE congressional nepotism — the in- trenchment of the family in gov- ernment service as clerks and dummy salary drawers. In this widespread but deplorable prac- tice our congressman has refused to indulge. Likewise a _ voter should oppose Mapes if that voter is for extravagance, against the considered economies for which he has stood, against his proposals for saving by empowering the president to re-organize govern- ment departments and bureaus. A voter who favors govern- ment squandering by wasteful ‘pork barrel’’ measures—in favor of constructing costly buildings at public expense at every cross- roads—should oppose Mapes. So should all who favor equally ex- travagant “‘pork’’ squandering in the war department. Mr. Mapes led the fight against that waste be- cause he was one for whom the military and social lobbies of Washington held no fears. Certainly we cannot condemn our congressman for favoring a general sales tax rather than a so- called luxury tax that struck at Michigan's leading industries. We cannot hold it against him that he refused to vote for Philippine ‘‘orphanage’’—independence_be- fore the islands are prepared for it—that would have thrown a helpless people on their own in- adequate resources and made them easy prey to the first ag- gressive, ambition-puffed power in the Orient that desired them. Mr. Mapes’ judgment cannot be called into question because he saw fit to oppose such visionary and impractical panaceas as the Goldsborough measure. His refusal to sanction govern- ment in business through extrava- gant operation at Muscle Shoals, his opposition to the attempt to deprive the president of his tariff flexibility powers and similar dis- ruptions in sane governmental op- eration are further examples of his policies. Because he opposed not only the two-billion program of Garner pork, but also the tremendous burden of the extra advance bonus, Mr. Mapes will meet the opposition of those who believe the government can “‘squander its way into prosperity.” Yet Mr. Mapes has voted consistently for every measure that he believed to be for the veterans’ good and no member of congress has been more helpful or more ready to serve the individual ex-service men of his district. No veteran can say Mr. Mapes denied a sym- SDAY, SEP pathetic ear to reasonable pleas. He has, in fact, placed only one thing above the demands of vete- rans. That is the good of his coun- try—and theirs. Regardless of individual views on prohibition Mr. Mapes’ refusal to straddle or to sway with the political winds on this question has been admirable. Personally he is a dry and he maintains his position in that respect against all influences. But he fairly concedes the right of the people to a refer- endum on this subject if they so desire. And if the majority calls for a new law he concedes the right to that. But he does not concede the good sense of aban- doning all the gains that have been made toward sobriety, and as a true advocate of temperance he demands, with President Hoo- ver, that if there is to be a new law it must not be a contemptible surrender to all the old evils. He opposed the Beck-Linthi- cum resolution in the house be- cause it would have abandoned completely the safeguards against repeal — nothing more — which would mean the return of the sa- loon and all the debauchery that goes with it. He opposed the snap-judgment opinion of Mr. Beck and Mr. Linthicum as to what should be done. He knows that whatever may be substituted for the eighteenth amendment, if anything at all, must be the result of study by the best minds of his party of his government. It is congress’ responsibility to fix the best possihle form for any amend- ment submitted. On what grounds does the Beck-Linthicum group assume that it alone can speak for all who want a change? Look where he will in the rec- ord of Congressman Mapes, the voter will find no act that does not reflect a studied attempt to do what is for the interests of the Nation. Even though he may not agree on every point the voter must be impressed by the unself- ishness, industry, high integrity, constructive ability and_ states- manship of the man. With such representation we can find no reasonable answer to the question: “Why is it time for a change?” — Grand Rapids Press. ————_-»>.- Questions and Answers of Interest To Grocers. No. 1. Question: honey a desirable food? Answer: Honey contains in limited quantities practically all the elements of a perfect food except the vitamins. sugar, easily ab- What makes It contains simple TEMBER 7, 1932 Number 2555 sorbed by the human system, and is the only unmanutactured sweet avail- able in commercial form. No. 2. Question: there is a I have heard that banana different from the ordinary eating banana. Is cooking this true? Answer: The cooking banana is sim- ilar in appearance to the ordinary eat- ing banana, but usually is larger and has a more pronounced stem. Cooking bananas are sold on the market by the “hand.” The cooking banana edible raw. black, the is not When the skin has turned whole banana (skin and meat) should be baked for thirty min- utes. To serve, split the skin with a fork and season the fruit with a little lemon juice and butter. No. 3. Question: Why does wood alcohol poisoning so often result in blindness? Answer: Wood alcohol acts on the blood hemorrhages. The tiny arteries of the retina of the eye are often ruptured, causing loss vessels, causing of sight. No. 4. Question: Is it dangerous to crush hard foods with the teeth? Answer: While crushing such things as hard, foods, hard candies, etc., may tend to increase flaws in the enamel of teeth, investigations of the crushing force of the teeth have proved that sound teeth are capable of crush- ing much harder substances than these without injurious effect. crusty No. 5. Question: Can a formula be copyrighted? Answer: A formula, as such, is not a subject of copyright, but it can be trade-marked. Different combinations or ingredients are generally patented under a particular name or trade-mark, with the idea of protecting such a com- bination of materials and keeping the formula itself a trade secret. Trade- marks are issued by the Patent Office, Washington, D. C. No. 6. Question: I turn my stock 25 times per year, and still don’t make any money. Why? Answer: Your margin is probably not large enough. You may be selling merchandise at too low a price. Low expense, adequate margin, and rapid stock turn are factors in making money in the grocery business. No. 7. Question: Why does food continue to after 1t has placed in a fireless cooker? necessary cook been Answer: Food cooks as long as it is at cooking temperature. This tem- perature is attained before the food is placed in the fireless cooker. The cook- er is merely a receptable so constructed that there is practically no loss of heat. No. 8. Question: What kind of po- tatoes should be used for making po- tato chips? Answer: Green Mountain potatoes and Rural New Yorkers are considered among best varieties for potato chips. 2 MICHIGAN TRADESMAN September 7, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Edwin B. Meeks, trading as Panter Remedy Co., Chicago, advertiser-ven- dor of a medicine represented to be a competent treatment for blood and skin diseases, signed a stipulation with the Federal Trade Commission admit- ting that certain of his representations have been incorrect and misleading and that hereafter he will cease mak- ing such representations. He agreed specifically to stop representing that the medicine is sold and distributed by Dr. Panter, now deceased; that the treatment has been used successfully for more than twenty-five years; that his remedies purify the blood; that his treatment will cure many skin diseases, or will affect blood pressure regardless of the cause; that diseased conditions present will be relieved and brought to a normal condition by use of his remedies; and that his medicine will cure any ailment. A preliminary injunction has been granted by Judge Walter C. Lindley, sitting in the United States District Court, at Chicago, restraining Michael Temkin, Louis Temkin, Harry Tem- kin and the Temson Spice Co., doing business under the name of the Crem- -O-Jell Co., Chicago, from using the name Crem-o-Jell or any other name that is a colorable imitation of the trade-mark Jell-O, in connection with the sale or advertising of gelatin des- sert. The action was brought by the Jell-O Co., Inc., a division of General Foods. According to the plaintiff’s supplemental bill of complaint, the de- fendants were charged with practicing unfair competition in using a trade name and package design closely re- sembling the plaintiff’s. The product sold by the defendants was first called O-Jell, but the name was changed to Crem-O-Jell after the plaintiff had ob- tained a temporary restraining order on O-Jell. Jell-O has been used as a trade-mark by General Foods and its predecessors for thirty-five years. H. & J. Laboratories, Parkersburg, W. Va., engaged in advertising and selling “orange brand tonic” and “gold- en nuggets”, represented to be a com- petent treatment for rheumatism, neu- ritis, and kindred ailments, has signed a stipulation with the Federal Trade Commission agreeing to desist from false advertising. This firm admitted that certain statements concerning the therapeutic value of its medicines were exaggerated and misleading, and that they did not constitute an adequate treatment for rheumatism or neuritis. The respondent also agreed to cease publishing and circulating false and misleading statements, and from label- ing and branding its products as ef- fective treatment for rheumatism, neu- ritis or kindred ailments. The advertiser-vendor of a treatment for asthma, signed a stipulation with the Federal Trade Commission admit- ting that representations made hereto- fore were incorrect and misleading and that hereafter he will cease making false and misleading statements. Speci- fically, he will cease asserting that asthmatic attacks can be stopped by use of his treatment. The Lexoid Co. and Dr. H. Michell DeWerth, Cleveland, have signed a stipulation with the Federal Trade Commission agreeing to cease use of misleading advertising of their product. “Threefold Lexoid Treatment” for kid- ney and bladder weakness, muscular and sub-acute rheumatism and_ kin- dred ailments. Among the assertions to be discontinued, are those to the effect that DeWerth is a specialist of twenty years experience; that where all other treatments failed, Lexoid suc- ceeded; and that this treatment is ef- fective in the most chronic, stubborn and long-standing cases. Numerous similar representations are listed in the stipulation agreement. The respondents acknowledged that they are in law primarily responsible for statements contained in published testimonials. They agreed to stop disclosing the con- tents of letters received from custom- ers or “patients”. The Beacon Manufacturing Co., New Bedford, Mass., producer of machine- made blankets, has been ordered by the Federal Trade Commission to discon- tinue advertising its goods by means of pictures of Indians weaving blank- ets and by use of the word “Indian”. without proper qualifying words to show clearly that such blankets are not made by American Indians. Qualifying phrases as suggested by the Commission in its order. are: “Bea- con Manufacturing Company Indian Blankets”, “Beacon Indian Design Blankets”, or “Indian Design Blan- kets.” Specifically, the order prohibits use of pictures representing Indians “weav- ing blankets, looms on which Indian blankets are made, and using pictures representing Indians or Indian camp- ing or marriage scenes, or other Indian scenes”, unless the qualifications are included. Manufacture and sale of a blanket of Indian colors and design, patterned after hand-made blankets of the Amer- ican Indian, was begun by Beacon in 1912. It was styled “Beacon Indian Blanket”. Ten years later Beacon be- gan making Indian design blankets of different grades and quality and gave the various grades such Indian names as “Wigwam”, “Sachem”, “Agawam”, and “Huron”. In 1930 between 30,000 and 35,000 of their Indian design blan- kets were sold. Total sales amounted to $85,000. Among the pictures used in adver- tising ,were “cut-outs” for display in stores, one of which showed in natural colors a blanket being woven on an Indian loom by an Indian child guided by an elderly Indian. A Navajo Indian loom appears at top of this scene. An- other display “cut-out” depicts a blan- ket being woven by an adult Indian squatting in front of a loom. The Commission reports that the Navajo Indians, of whom there are 40,000 in Arizona and New Mexico, carry on a substantial industry in mak- ing blankets. With ‘an annual produc- tion worth between $500,000 and $750,- 000 they sell the blankets mostly to Government-licensed traders. The an- nual retail value is between $1,000,000 and $1,500,000. The Commission’s order prohibits Beacon from furnishing retail dealers with the “cut-outs” and other Indian pictures, unless there is appropriate language thereon to show that the blankets are not made by American Indians but are manufactured by Bea- con. The word “Indian” or the words “Indian Blankets” are not to be used in advertising by means of show cards, display cards and the like unless ac- companied by the appropriate qualify- ing phrases and such advertising mat- ter, unless properly qualified, is not to be furnished to the company’s retail dealers, according to the order. —_—_~++ +._. Questions of Interest To Grocers. No. 1. Question: Why is the color of some honey light and some dark? Answer: The color of honey depends very largely on the kind of flowers used by the bees. Thus, if clover or alfala is used, the color of the honey is light; if buckwheat is used, the color is dark. The light-colored honeys are usually of higher grade than the dark honeys, although this is not necessarily true in every case. No. 2. Question: How can refriger- ation costs be lowered? Answer: Undersized and poorly in- sulated refrigerators raise costs through rapid depreciation and poor protection. Quality equipment of an adequate size will do much toward lowering costs. No. 3. Queston: Why should we avoid italic lettering in our advertise- ments? Answer: Italics are hard to read, and they do not attract attention as well as straight type. No. 4. chovies? Question: What are an- Answer: The anchovy is a very small fish of the herring family, growing to about six inches in length. It is found in European waters, mainly in the Mediterranean Sea around Italy. An- chovies are put up both in brine and in olive oil. They are also potted and used in the form of paste and table sauce. No. 5. Question: What cheese is camembert cheese? Answer: Soft cheese, originally made in France. Has a strong flavor and odor. Usually put up in small round, wood boxes and in round tins. A similar cheese is made in this coun- kind of try. No. 6. Question: What kind of prunes are canned prunes labeled, “Fresh Prunes?” Answer: The same kind of prunes that are used for drying, picked when fully ripe and canned immediately. The fresh prunes usually canned are of the Oregon, or Italian, variety. They are put up in heavy syrup as they are quite tart. No. 7. Question: What are the sev- eral sizes of cans in which fruits are canned? Answer: Canned fruits are common- ly packed in five sizes of cans, the commercial designation and average net contents of which are: No: 1 223 12 oz. No 2) 22 i ib. 4 0z.. No. 274.2002 225 78 1 tbo 13. oz. Nol 3) 2202 2 \bs. 3.0z. NO TO. bo ee 6 lbs. 9 oz. No. 8. Question: What kind of soup is consomme soup? Answer: This is a clear soup, made from beef broth and a combination of the juices of several vegetables, usu- ally those of carrots, turnips, onions, leeks and parsley. No. 9. Question: How does marma- lade differ from preserve? Answer: Marmalade is _ preserve made from thinly sliced rind fruits, such as oranges, grapefruit, figs, etc., and including all or part of the rind. No. 10. Question: How much spin- ach is there in a No. 3 can? Answer: The equivalent of one full peck of fresh spinach. — Kentucky Grocer. —_22++____ The times have challenged us all— but haven’t licked all. The end justifies nothing mean. Michigan State Normal College Opened in 1852 Educational Plant Campus of one hundred acres. Twelve buildings with modern equipment. Training School, includ- ing Elementary and High School Departments. Certificates and Degrees Life Certificate on completion of Three Years’ Curricula. A. B. and B. S. Degrees on com- pletion of Four Years’ Curricula. Special Curricula Home Economics, Kindergarten, Phys- ical Education, Public School Music, Music and Drawing, Drawing and Manual Arts, Commercial, Rural, Agri- culture, Special Education. Normal College Conservatory of Music offers courses in Voice, Piano, Organ, Violin, Band and Orchestra. Fall Term begins September 27, 1932. Write for Bulletin and list of rooms. Rooming houses for women students offer a single bed for every girl. Cc. P. STEIMLE, Registrar YPSILANTI, MICHIGAN FALL ness leaders. portant. M. E. Davenport President. AUGUST 29 and SEPTEMBER 6 Business training puts one in touch with the busi- Secretaries and Accountants will be needed as long as business is transacted. Selecting a school for your business training is very im- DAVENPORT-McLACHLAN INSTI- TTE is Chartered by the State as a Class A Col- lege. Write, phone or call for information. DAVENPORT-McLACHLIN 215 Sheldon Avenue, TERM STARTS INSTITUTE Grand Rapids, Michigan ene SER ey ears September 7, 1932 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. It has been some time since the au- tomobile business outlook has been re- garded as meriting the adjective “brisk,” ‘but that is what one hears in various parts of the motor capital these days. The passing of labor day, traditional end of the summer doldrum season, actually finds the outlook ‘brighter than the industry expected. Sales reports for the second ten days in August indicated clearly to several companies that the month just closed would excel July in buying demand, and it is confidently expected that Sep- tember will do even better. The point is made that Detroit is likely to have to wait some time to feel the effects of any such improve- ment. That is because a developing demand for cars must first absorb dealer inventories before it affects an increase in production. Dealer stocks are not large, but the industry is de- termined to allow the last few months iof the year to place retailers in a posi- tion to take 1933 offerings with a clean slate, if possible. A ‘factor of significance in the in- creasing demand for new cars, entirely unrelated to the developing optimism on the part of the country, is the pros- pect of a large number of low-priced models being introduced next year. The motoring public, aware of this likelihood, realizes that nothing could do more to reduce used car values. The result is that many are trading now. Stutz has stayed those rumors to the effect that it was planning to enter as a competitor in the popular price class by revealing that it has in mind not a small passenger car but a light commercial vehicle of a special design which will compete against the horse- drawn vehicle in house-to-house com- modity delivery. That the low-priced field offers an appealing prospect to newcomers, as well as to established motor car manu- facturers, has become evident in De- troit. The newly organized Jaeger Motor Car Co. will enter this competi- tive field. It is declared to be ready to sponsor an entirely new passenger car which will sell in the $400 class. The name, of course, is not unfamiliar in motordom. Declining gasoline tax revenues are providing the motor vehicle interests of the country with plenty of am- munition which they expect to use in the campaign for more equitable motor taxes this winter. The industry’s statisticians are marking carefully the fact that in many states higher rates of taxation are producing markedly lower revenues. This situation is ascribed to two reasons—the definite curtailment of motor vehicle use by many owners and the increase in gas- oline bootlegging. —_++>—____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Sept. 4—Two big labor day celebrations have been set for the Sault this year one to be held at the Sherman Park under the aus- pices of the Soo Co-op Association, Fraternal Order of Eagles and the trades labor council, and the other celebration at Albany Island, where an interesting programme has been pre- pared. The stores will all be closed MICHIGAN TRADESMAN so as to afford everybody an oppor- tunity to celebrate. The Krause barber shop, at St. Ignace, has been leased by Dan Call, formerly of the Wixon barber shop. Mr. Call is well known, having been with the Wixon shop for the past two years. George Pappas has opened the store formerly occupied by Peter Glashoe, at Algonquin. The store has been re- decorated and six billiard and pool tables have been installed. A large assortment of confectionery and shelf groceries and tobacco will be carried in stock, Mr. Pappas is well known at Algonquin, where he has resided for many years. George Shields, of Royal Oak, ar- rived last week and will spend several days visiting his brother Harry, the well-known grocer. George can see many changes here and the old town seems to look better each time he re- turns. It would not be surprising to see him back in business here again. A man doesn’t know he’s old until he’s eighty, but a woman starts worry- ing at twenty-five. Fresh (fish are now transported by plane to the large cities, Last Thurs- day the plane owned by Miller Bros., of Rexton, was loaded with 1,000 pounds of fresh whitefish at Rexton and the finny cargio delivered to the market in Detroit within three hours. According to Mr. Miller, who is an aviation enthusiast, this initial flight will inaugurate a speed delivery line from the {fishing ports of the Upper Peninsula to Southern markets; in fact, on Friday following instructions and orders by wire, Mr. Miller pro- vided another load of fresh fish and a quantity of blueberries, just stripped from the vines, which were promptly delivered to the market in record breaking time. Mr. Miller is the first dealer in perhaps the entire country to ship fish by air to the markets. The pilot of the plane plans on making three such trips each week. Mr. Miller will be wired as to the amount and kind of cargo he should prepare and within a jew hours the consuiner may taste real Northern Michigan fresh fish practically still wiggling. The new Barnes Hotel, at Manis- tique, was formally opened to the pub- lic last Thursday. The name of the Barnes Hotel has tbeen familiar to the public for many years, but the preface “New” to the orignal name tells a story one can hardly believe until mak- ing a personal inspection of the hotel. Completely refurnished and redecorat- ed throughout, the New Barnes is a distinct contrast to what it has been in former years. It is now one of the ‘finest hotels in that part of the country and many ‘fine compliments have been paid to Mr. and Mrs. Nels Rousseau, - who conduct the hotel, for their op- timism in going ahead with such a large undertaking under present busi- ness conditions. Nothing is ‘beautiful except food to a man who is hungry. William G. Tapert. ——_—> > ____ Stock Forecasting By Means of Charts In studying the charts, watch the action of the daily moves. If the stock starts up, has an advance, then hesitates, has a sideways movement and then goes through resistance levels on the upside, watch its action. When it hesitates and stops the sec- ond, third and fourth times and reach- es these points, watch for a change in the trend. This activity should be studied on both the daily, weekly and monthly charts. It also applies to major and minor movements. When a market starts declining (this also applies to individual stocks) it usually makes two to three and four movements ‘before it reaches the bot- tom, If the trend is going to reverse, it will only make one or two declines and then usually rallies. A good rule to follow is never to buy or sell a stock until it has had a sideways move for two or three days at the bottom or the top. This will show you whether the buying or sell- ing has been strong enough to check the advance or decline; then buy or sell with stop loss orders three points away from the price that you have in mind. In slow moving stock, do not make the mistake of trying to trade ahead of the market. Wait until this indi- vidual stock shows that the trend has changed and that the move. is on Judge each stock according to its own position on your charts and do not trade unless the charts tell you that it is in the proper position. In trad- ing against weekly charts, wait for re- actions of two to three weeks. In trading against monthly charts, stocks that are in a strong position and show enough trend will seldom react in the 3 second month of trading. The rules suggested work best in stocks that are very active and have a large vol- ume of sales. The application of them will have to be interpreted through the charts. Jay H. Petter. ——__+-+____ Most top-notch employers first were top-notch employes. OP To salesmen: Make plenty of calls, or be called. Beech-Nut COFFEE - PEANUT BUTTER CATSUP + BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other foods of exceptionally fine yerrls BEECH-NUT PACKING CO., CANAJOHARIE, N.Y. OUT THIS —-offering the finest opportunity MONTH —the opening shot in a big new campaign on Det Monte “vitamin-protected”’ Foods —giving your customers a new reason for wanting these products you have ever had to speed up turnover and build your volume! This big four-color, double-spread Det Montre magazine ad, shown here in black and white, greatly re- duced, makes its first appearance early in September and October— going right into the homes of your best customers through their favor- ite magazines, Look it over carefully. See what it means to every grocer selling canned foods. Note its strong, direct appeal to every woman’s vital interest in her family’s health and well-being —its new and striking presenta- tion of Det Monte’s Quality story, giving your customers a brand new reason for insisting on getting this brand —its timely, helpful suggestion of tempting food varieties, among them most of your big-volume can- ned food items. Then remember that this is only one Det Monte ad—the first of a big new campaign featuring DEL MonveE “‘vitamin-protected” Foods and running straight through the winter and spring when your can- ned food sales should be heaviest. A real opportunity for you With Det Montr’s established quality reputation and this power- ful advertsiing support, it’s certain that more women will be shopping for Det Monre—and more women will be getting Det MontE—this year than ever before. Why not make this your oppor- tunity? Feature and display DEL MONTE in your store, more frequently than ever. Suggest DeL MonTveE over the counter. Let customers know that you're ready to give them the brand they really prefer. Then you'll get all the canned food business you should be getting! And a Separate Campaign on DEL MONTE Coffee NOW RUNNING! 4 MOVEMENTS OF MERCHANTS. Fennville—L. B. Gage succeeds Nel- son E. Herrick in the grocery and bakery business. Adrian—The Adrian Wire Fence Co. has decreased its capital stock from $600,000 to $1,000. Detroit—The Twelfth Street Boot- ery, conducted at 8700 Twelfth street by J. Maskin, has been closed. Detroit—The Chief Fuel & Supply Co., 9200 Freeland avenue, has decreas- ed its capital stock from $100,000 to $20,000. Detroit — The Detroit Restaurant Equipment Co., 701 Cadillac Square building, has decreased its capital stock from $25,000 to $1,000. Kalamazoo—F. M. Chappell has re- moved his drug stock from West Wa- ter street to his new store building at 3502 South Westnedge avenue. Detroit—The Federal Chain Stores, (Israel Davidson,. Agent) 159 West Jefferson avenue. has decreased its capital stock from $50,000 to $1,000. Detroit—The Michigan United Cigar Stores, Inc., with business offices in the Dime Bank building, has increased its capital stock from $10,000 to $50,- 000. Detroit—Julius Schultz, proprietor of an old shoe store at 2907 Gratiot avenue, has closed this location, and is now conducting a shoe store in Howell. . Highland Park—The Brown Jewel- ry Co., Inc., 13737 Woodward avenue, has been incorporated with a capital stock of $5,000, all subscribed and paid in. Detroit— The Sylex System, Inc., 18525 West Seven Mile Road, has been organized to conduct restaurants, with a capital stock of $2,000, all subscribed and paid in. Cadillac—Owing to ill health, Albert E. Holmberg has sold his grocery stock and meat market on Cherry street to Robert Phillips, who has taken possession. Whitehall—Joseph Meyers, 44 years old, proprietor of the Slyvan Beach Hotel, White Lake, died at his home here, Sept. 3. The body was taken to Chicago for burial. Detroit—The U. S. Fuel & Supply Co., 8881 Central avenue, has been ‘incorporated with a capital stock of $5,000, $3,000 of which has been sub- scribed and paid in. Detroit—Chester D. Clapp, dealer in children’s shoes, has moved to 60 Lei- cester court. He was formerly at 51 Owen avenue, both locations in the North end of Detroit. Detroit—The Continental Drug Co., Inc., 12901 East Jefferson avenue, has been incorporated with a capital stock of $2,500, $2,000 of which has been subscribed and paid in. Lansing—The incorporation of a complete food market under the style of the Food Warehouse, Inc., has been completed and opened for business at 8287 East Michigan avenue. Highland Park—Oil Heat Service, Inc., 12615 Hamilton avenue, has been incorporated with a capital stock of $5,000, $3,600 of which has been sub- scribed and $1,000 paid in. Dertoit—Walter’s, Inc., 3315 Barlum Tower, has been organized to deal in MICHIGAN TRADESMAN dry goods, clothing, etc., with a capital stock of $50,000, of which $1.000 has been subscribed and paid in. Detroit—Food Advertising, Inc., has been organized to conduct advertising in various branches, with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Flint—The Winegarden Furniture Co., 125 West Water street, has merg- ed its business into a stock company under the same style with a capital stock of $1,000, all subscribed and paid in. Saginaw—Kuiper Bootery, Inc., 125 South Jefferson avenue, has been or- ganized to conduct a wholesale and retail shoe business with a capital stock of $5,000, $4,500 being subscribed and paid in. Ishpeming—W. H. Keasler, who in recent weeks has been in charge of the Olson confectionery store and news stand, corner of Main and Bank streets, dropped dead near the Style Shop Aug. 29. Detroit — The J. Green Furniture Co., 2055 Gratiot avenue, has been or- ganized to deal in furniture, stoves and rugs, with a capital stock of $10,000, $1,000 of which has been subscribed and paid in. Detroit—The Osgood-Campbell Co., 2741 Grand River avenue, has been or- ganized to deal in lumber and builders’ supplies with a capital stock of $5,000, $2,000 of which has been subscribed and paid in. Detroit — Sheeton Furs, Inc., 304 Michigan Theater building, has been organized to deal in furs, fur garments and fur products, with a capital stock of $10,000, $1,000 of which has been subscribed and paid in. Owosso—T. H. Bartel, Detroit, has been named receiver for Walker Can- dy Co. Assets exceed liabilities by $225,000 but the company is without cash for current bills. The company will continue as a going concern. Detroit—A new shoe store has been opened at 5129 Hastings street by Abe Parker and Julius Parker as Parker Brothers. They report that business is coming in at an entirely unexpected rate for a new store in these times. Muskegon—The Austin Machinery Corporation, 2969 Lake Shore Drive, has merged its business into a stock company under the same style with a capital stock of 500 shares at $10 a share, $5,000 being subscribed and paid in. Lansing — Bernard J. Lavey, 427 South Capitol avenue, has merged his undertaking business into a stock com- pany under the style of Lavey’s Fune- ral Home, Inc., with a capital stock of $10,000, $7,000 of which has been sub- scribed and paid in. Detroit — D. C. Richardson has moved the Richardson Boot Shop from the Northwestern part of Detroit, at 12122 Linwood avenue, to the extreme Southeast section, at 14316 East Jef- ferson avenue. The store is under the management of Miss Florence Burke. Chesaning—The Peet Packing Co. is rebuilding and putting in an entire new outfit at its Bay City plant which it acquired a year ago. According to Harley D..Peéet the plant will be ready for operation about Sept. 10. Between $30,000 and $40,000 will be spent on the plant. Saginaw — Mueller Brothers, Inc., Bancroft Hotel building, dealer in clothing for men and allied merchan- dise, has merged the business into a stock company under the same style with a capital stock of 500 shares at $50 a share, $25,000 being subscribed and paid in. Grand Haven — Industrial employ- ment in Grand Haven has increased 280 since June, equivalent to 11 per cent. Kiddie Kover Co. employment is now at capacity as is the Peerless Glove Co. The American Brass Nov- elty Co. has been working nearly at capacity all year. Detroit—Russeks, Inc., 1448 Wood- ward avenue, dealer in women’s and misses wearing apparel, has merged the business into a stock company under the same style with a capital stock of fifty shares of A stock and fifty shares of B at $500 a share, of which $1,500 has been subscribed and paid in. Ann Arbor—The International Radio Corporation has placed its first model on the market through 130 jobbers. It lists at $25 and is a portable set using either direct or alternating power circuits. It measures three and three- quarters by eight and one-half inches and is six and one-quarter inches high. Grand Rapids—Claude L. Peifer, who successfully conducted a hotel at Shel- by for a number of years and has had years of experience in dining car ser- vice on the Pere Marquette railroad, has fitted up a high class restaurant at 954 East Fulton street which he will open for business very soon. Mrs. Pefier will act as cashier and book- keeper for the establishment. Detroit — False advertising is the surest way there is of killing a shoe store’s business, in the opinion of W. G. Eyre, Detroit merchant. Custom- ers soon learn the difficulties of be- lieving any advertising—the popular response to recent National magazines debunking well known advertising claims is proof enough of the temper of the public in this respect. When the advertiser is a local merchant, the ef- fect upon his business can be immedi- ate and disastrous. Negaunee— John M. Perkins, well known Negaunee druggist, died sud- denly on the Wawonowin Golf course, a few minutes after he had started play with A. F. Maitland, R. S. Archibald and Frank G. Jenks. He died within a very few minutes after being stricken and before medical aid could reach him. Mr. Perkins whose age was 65, was born at Eagle Harbor and came to this county with his parents, going first to Humboldt and then to Negau- nee. His father was a well known min- ing man who had charge of properties on the Menominee range for some time before his retirement. Mr. Perkins en- gaged in the drug business in 1889 and this he continued up to the day of his death. Manufacturing Matters. Adrian—The Stearns Manufacturing Co. has added machines for the man- ufacture of coal slack bricks to its line of production. September 7, 1932 Wyandotte—The Wyandotte Candy Manufacturing Co., Inc., 300 Eureka avenue, has been organized to manu- facture and deal in confections with a capital stock of $2,000, all subscribed and paid in. Scotts—The White Sales Corpora- tion has been organized to act as man- ufacturers agent to sell salt and other commodities, with a capital stock of 500 shares no par value, $5,000 being subscribed and paid in. Detroit—The Detroit Transit Mixed Concrete Co., 1480 Gratiot avenue, has been organized to manufacture and deal in concrete, sand and gravel, with a capital stock of $25,000, all subscrib- ed and paid in. Grand Rapids—The World’s Star- Malloch, Inc., manufacturer and dealer in textiles and apparel, has merged the business into a stock company under the style of the World’s Star Knitting Co., 501 Ottawa avenue, N. W., with a capital stock of ten shares at $100 a share, $1,000 being subscribed and paid in. Niles—The Tyler Sales Fixtures Co., of Muskegon Heights, manufacturer of retail store fixtures, will move its factory to Niles in the immediate fu- ture according to an announcement made by the Niles Chamber of Com- merce secretary, William L. Shafer. The Tyler Co., which employes about 100 men, has purchased the former Arco Electric building from the local Chamber of Commerce. —_—_~+-2>—___ Bankruptcy Activities of Trustee Tim- mer. Certain assets of the Major Oil Co., Muskegon, were sold at public auction last week to John DeGroot, of Mus- kegon, on whose property the bank- rupt’s well was located. The property sold consists of complete oil well equip- ment, together with the bankrupt’s in- terest in a working agreement on a lease. Fred G. Timmer has been appointed ancillary receiver for the Goshen Shirt Manufacturing Co., whose factory is located at Manistee. The bankrupt maintains its principal place of busi- ness, together with warehouse and sales room, in Chicago. The business, which employs about 160 persons in the Manistee factory, will be continued until the assets are disposed of at some later date. Ben Herman, factory superintendent, and all other employes at Manistee will be retained without change during the receivership opera- tions. Creditors of the Century Boat Co., Manistee, have been notified of an of- fer for the assets of this estate from A. E. Richardson and a hearing on the offer will be held on Sept. 19. Sale of the assets of the Currey Publishing Co., Grand Rapids, will be held at the premises, 2126 South Divi- sion avenue, at 2 p. m., on Monday, Sept. 19. Property to’be sold consists of a complete printing plant. Compliment. Customer: Three of those apples you sent me were rotten. I am bringing them back. Storekeeper: That’s all right, madam. You needn’t bring them back. Your word is just as good as the apples. meKmnnnaereernnee LS es er: September 7, 1932 Essential . Features of the Grocery Staples. Sugar—Local jobbers hold cane granulated at 4.70c. Beet granulated is all sold out. Tea—Practically nothing has hap- pened in the tea market in this coun- try during the week. There have been fluctuations in the market but they have been both ways and comparatively small, and, so far as American markets are concerned, none of them have af- fected our prices here. Demand has been moderate during the week with a good consumptive demand. Coffee—The past week has witnessed ‘the continuation of the firmness in Sanitos coffee, due to the fact that the Brazilian political situation is still re- sulting in closing of Santos ports, thus reducing the available supply. About the middle of the week some of this firmness was lost, but not much. Altogether the advance in Santos for the week amounts to almost Ic per pound. Rio coffee, which is not affect- ed ‘by the Brazilian situation as much as Santos, is slightly higher and has not advanced in the same ratio as Santos. Milds show a rather sensa- tional advance in price for the week, amounting from 1@2c per pound. Santos situation is responsible for at least some of this. It can still be said that the advance in Santos in all prob- ability will be wholly or partly lost as soon as the shipment situation becomes normal, as there is nothing but this to produce higher prices. Jobbing mar- ket on roasted coffee is feeling the ef- fect of the situation in Santos and milds. Consumptive demand for coffee is about as usual. Canned Fruits—The coming week may see California fruits formally opened, as well as Hawaiian pineapple, but it is possible that the formal open- ing prices on California fruits may be delayed somewhat. The market seems to be established so well at 95c for standard No. 2%s and $1.05 for choice that there is no immediate rush to name prices “formally.” Indications at this time point to a new peach pack of 6,000,000 cases. This is based on the fact that 45,000 tons of Midsum- mers were shipped from three North- ern counties, Yuba, Sutter and Bulto, as of the close of the week, Aug. 20. This amount of peaches would be suf- ficient to pack 2,000,000 cases, and the estimaite for the balance of tthe pack of Midsummers is 1,000,000 cases. The packing of Phillips has started, as of Sept. 1, although the West Side hears that the crop has been greatly reduced through lack of spraying, irrigation and other necessary care, and growers are showing a lack of interest in fur- ther deliveries because of low prices. Canned Vegetables—The demand for staple vegetables during the week has been fair only. There is consider- able strength to the undertone, how- ever. Tomatoes continue very cheap and it is hard to see how they can go any lower. Peas are still very firm with practically no shading. String beans are also ‘firm on account of short pack. Corn is dull with a business outlook that is somewhat improved by the scarcity of peas. Other canned vegetables unchanged for the week; light demand. Canned Fish— Alaska salmon has had an irregular week on account of. MICHIGAN TRADESMAN price cutting, which is still going on. The demand for Alaska salmon has been rather light. Fancy grades of salmon are still scarce and steady with a fair demand. There are labor diffi- culties in the shrimp packing districts which may advance prices. As a mat- ter of fact shrimp prices have been very low for months, Other tinned fish, including sardines, show no par- ticular change for the week; light de- mand. Dried Fruits—Dried fruits showed further improvement last week. Spot prunes and apricots are working into a stronger position, and the advance has been affecting dried peaches sym- pathetically, although this item had been lagging through the summer. Spot raisins are in very light supply, particularly midget Thompsons. Regu- lars are scarce, butt midgets seem par- ticularly so and would bring a prem- ium if available just now. This short- age, of course, has been due to the very cautious trading which has prevailed in view of the high prices maintained by the pool through the early summer, the uncertainty of the pool’s signup campaign and the crop outlook. Grow- ers in the Northwest have been fol- lowing the trend in California prunes. There is open talk of a “strike” over differences with packers on prices. A difference between $6 and $10 per ton now separates them, according to re- port. Efforts to form a new raisin pool in California are being made. The pool would ‘be different from the big Farm Board child, but it was hoped to get enough of the acreage tied up to prevent demoralization of prices. Beans and Peas—The market for dried beans has continued firm and fairly active during ithe past week. Per- haps pea beans are a shade easier, but the undertone is still firm. Blackeye peas are a little easier for the week. Cheese—The demand for cheese dur- ing the week has been moderate and prices steady. Nuts—Some irregularity in the French walnut market continues abroad. Occasionally some holder shows a willingness to liquidate, but, on the whole, shellers are resisting low bds. The new walnut crops in France and Rumania are short and the crop in Manchuria also will be light. The Levant shelled ‘filbert trend has been easier, while filberts in the shell have shown a stronger undertone. Brazils are fairly firm on ‘the spot, but occasional anxiety to sell is apparent in the market. Imported almonds are very inactive. New crop California almond prices are expected soon, prob- ably next week. The. new crop is smaller than last years, but higher in quality. Spot shelled almonds are con- fined to the hands of the California Almond Growers’ Exchange and are in very light supply after vigorous covering by the grocery and manufac- turing trade in past weeks. Stocks have been cut so rapidly that one variety of Nonpareils is now exhausted. Olives—The undertone of the olive market remained very firm. Shipment offerings were few, what with the new crop being definitely a short one. Spanish quotations have been advanc- ing, but ito date spot prices showed no changes, some efforts ito advance them meeting with failure. With a season of more active demand near at hand, it was held that the near future would see firmer schedules. Pickles—Pickles continued in the same position as during the previous week. The new pack will be a very small one and dealers considered it a matter of a short time before spot prices would reflect this fact quite definitely. Currently there was little to no demand, and with new genuine dills still a month off the market no big improvement was expected in the near future. Rice—Spot rice continues very firm in Ithe South, mainly because of the difficulties of threshing new crop rice on account of unfavorable weather. For the last few days there has been some improvement, however, and spot rice is expected to ease somewhat when new rice becomes more plentiful. Salt Fish—Mackerel is in satisfac- tory condition under the circumstances although !the demand is not very heavy as yet. The undertone is firm. Ameri- can shore pack so far has been a fair volume, but very few No. l’s and No. 2’s. New ffish is selling at attractive prices and, this is inspiring some de- mand. The Norwegian and _ Irish packs are neghgible and they will fig- ure but little in this country. Sauerkraut—No definite informa- tion was out as yet on new cut kraut. Sellers expected quotations would be close to those current on the early cut. Some old kraut offered at about $5 at the plant. Vinegar—Vinegar prices are firm, but unchanged. There ‘has been a fair demand, while stocks were none too generous. —_—_—_++<-—___ Review of the Produce Market. Apples — 25@35c per bu. for Wealthy, Strawberry and Dutchess; selected fruit commands 50@75c. Bananas—3@3%c per Ib. Butter—Early in the week the mar- ket advanced about 1c, but later lost some of this. At ‘the present writing the demand is rather poor and the feeling is easier. If it continues prices will decline again. Jobbers hold plain wrapped prints at 22c and 65 Ib. tubs at 2lc for extras. Cabbage—40c per lbu. California Fruits—Plums, $1.50 per box; Bartlett Pears, $1.75 per box. Cantaloupes—Michigan Osage are now at their best. They are sold as follows: Te Pe $ 75 ee 1.00 Aw 1 1.25 Carrots—25c per doz. ‘bunches. Cauliflower—$1.25 for box contain- ing 6@9. Celery—20@35c per ‘bunch. Cocoanuts—75c per doz. or $5.50 per bag. Cucumbers—No. 1 home grown, 50c per doz.; No. 2, 75@85c per bu. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: ©. H. Pea from elevator ...____- $1.80 Pea from farmer 222.) 2 1.50 Light Red Kidney from farmer_-_ 1.60 Dark Red Kidney from farmer_- 1.60 Eggs—Fine fresh eggs free from heat are wanted and are selling at full prices. The supply is not large. There 5 are plenty of undergrade eggs about which nobody seems to want. Jobbers pay 17c for 56 Ib. crates and 18c for 57 and 58 tb. Jobbers sell candled eggs at 18c. Grape Fruit — Florida $7@7.50. Green Corn—8c per doz. for Yellow 3antam; 10c for Evergreen. Green Onions—20c per doz. Green Peas—$2 per Calif. or Wash. Honey Dew Melons—$2@2.25 for crates of either 9 or 12. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate $2.75 Imperial Valley, 4s and 5s, crate 3.25 Home grown leaf, per bu. ~.____ 50 Lemons—The price is unchanged from a week ago, as follows: commands hamper for S60 Sunkist $12.00 S00 Sunkist 12.00 360 Red Ball 11.00 300 Red Ball 11.00 Mushrooms—40e per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: PA a a $4.25 0 2 4.25 WG 2. 4.25 AUD 62 4.25 O60 os 4.25 Ci 4.00 ASS ee 4.00 Oe 6 4.00 Red Ball, 50c per Dox less. Beets—30c per doz. ‘bunches; 65c per ‘bu. Onions—Home grown, 50c per bu. for medium yellow. Parsley—40c per doz. bunches, Peaches—The local crop is ample in size and fine in quality. The price range is about as follows: Rachestets _ 2... 30@50c South Havens 35@50c Bihestas 22 50@75c Other varieties _. 25@30c Pears—Bartletts, No. 1, $1@1.25. per bu.; No. 2, 50@75c per bu. Pickling Stock—Onions, 60c per box of 20 Ibs.; cukes, $2.25 per bu. or 15c per 100. Plums—Prices range as follows: Bombards 2-2 65c Bite 22 75@90c Vellow 2 75@9c Potatoes—Home grown, 65c per 100 lbs. on 'the local market. Poultry—Wilson & Company pay as follows: tieaey fou. 13c Brahe fowls 0250 10%c Pucks 12c Eight Beotlers. 2 Ibs, 12c Rock Broilers, 2% lbs. up ____ 15@17c Quinces—$2.25 per bu. Radishes—10c per doz. bunches. Spinach—65c per bu. for home grown. String Beans—75c per bu. Tomatoes—Home grown, 30c per % bu.; 60c per bu. Veal Calves — Wilson & Company pay as follows: Baney 20 6@9c Ged 6c Médtum 5c Wax Beans/5c per bu. Watermelons—35@40c for Georgia and Indiana. Whortleberries—$2.25@2.50 per 16 qt. crate, 6 MICHIGAN TRADESMAN September 7, 1932 MUTUAL FIRE INSURANCE Facts For Use in Preparing Public Addresses. Approximately 10,000 persons were burned to death during 1931, Nearly one-third of these were chil- dren under ten years of age. Two-thirds of the total were burned to death in homes. The estimated fire loss for 1931 is $464,633,265. To assist in visualizing this enorm- ous amount, consider the following comparisons: Our annual American fire bill is ap- proximately three-quarters of the in- terest on our National debt, an expense which rests heavily upon the taxpayers. The new excise and miscellaneous taxes recently imposed are supposed to =roduce in twelve months very little more than the amount we burn up in the same period. Over 80 per cent. of easily preventable. Homes—In 1929 there were 1,056 fires for every day of the year; in 1930 —1,127 a day; and in 1931—1,277. In 1931 dwelling house losses com- prised 31 per cent. of the total fire losses of the Nation. The number of dwelling house fires has increased 50 per cent. in the last six years. Aside from the numerous inherent hazards of housekeeping, four salient causes of dwelling house fires are: Un- safe construction, lack of fire-stopping of walls and partitions, non-standard chimneys, and unsafe roofs. Industrial—Fires with loss of $10,- 000 or over may well be designated as of conflagration proportion. They number about one per cent. of the total number of fires, yet they supply ap- proximately 58 per cent. of the amount of loss. Open and stairways and dumbwaiters in mercan- tile and manufacturing construction, which permit the early spread of fire, contribute largely to the excessive losses sustained. A small investment would have saved many a business, pay check and home. It is said that of every hundred in- dustrial ‘buildings which ‘burned in the last five years forty-three were not re- built. Industrial fires, therefore, in- ‘crease the millions of men and women now seeking employment. Fires increase almost 35 per cent. ‘after closing time. The number of ‘mercantile and manufacturing fires be- ‘tween 6 p. m. and 6 a. m. proves the lack of efficiency in fire alarm, super- visory and watchman service. It is poor economy to leave your business unguarded during the most dangerous period of the night. Incendiary—In recent months, the number of incendiary fires has very much increased. This possibly is due to the extended period of economic and ‘business depression. This applies to suspicious [fires starting in stores, fac- tories and homes. . A startling increase in fires of sus- picious origin in dwellings has been noted in the last six months both in cities and agricultural districts. all fires are unprotected elevators, There were 1,249 arrests on charges of incendiarism last year as against 802 in 1929, and 532 convictions in 1931 as against 313 in 1929, indicating an increase in arrests of 64 per cent. and 59 per cent. in convictions. Farm Fires—It is estimated by farm fire committees that approximately $100,000,000 each year is lost by fire in houses, barns and nearby buildings on farms, and that in rural communi- ties, including towns of 2,500 popula- tion, the fire loss exceeds $160,000,000 annually. The $260,000,000 farm and_ rural community loss is approximately $700,- 000 per day, or $500 per minute. The loss of life on farms and rural communities is placed at approximate- ly 3,500. American agriculture, especially at the present time, can ill afford to make good tthis huge loss of-property. It is a tax on every product produced and a toll levied on every day’s work. The $1060,000,000 farm fire loss would build 50,000 homes at a value of $2,000 each, enough to house a popula- tion of 300,000 people. These struc- tures standing end to end would form a wall of four hundred miles in length. The replacement of buildings destroy- ed on farms alone would require the cutting of 500,000 acres of forest an- nually. In analyzing the farm fire losses, 40 per cent. occur in dwellings. School Fires—There are five fires in schools every twenty-four hours. In a comprehensive study of school building regulations, now being made by J. W. Sahlstrom of Teachers’ Col- lege, Columbia University, it was as- certained that over 460 towns and cities of over 5,000 population had no local regulations or building codes govern- ing the construction of school build- ings—180 of these were located in states where only very inadequate state requirements were enforced. Contest Results—Three hundred and forty-four cities and towns which filed reports for 1931 in tthe Inter-Chamber Fire Waste Contest, by continuous ac- tivity throughout the year cut their fire losses 18 per cent. below their av- erage for the preceding ‘five years. Two hundred and eighty-four of the report- ing cities produced property losses of $15,000,000. The aggregate popula- tion of these communities was about 30,000,000 people. In gathering statistics in connection with the Fire Prevention Week Com- petition conducted throughout the United States, the week before Fire Prevention Week and the week after were included. From the reports re- ceived, fifty-eight cities suffered no loss by ‘fire during the week beginning Sept. 27; seventy-three escaped dam- age from burning during Fire Preven- tion Week; and seventy reported no fire loss throughout the following week. This makes 201 fireless weeks from reports received. The fire loss in the cities submitting such records was reduced 48 per cent. during these three weeks as compared to the aver- age weekly loss of the same cities for the previous year. —_2>-+—____ It is one of the most profound and important of exact psychological truths that man in the mass does not think, but only feels—Herbert Hoover. — >> Setbacks pave the way for come- backs. Tk GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. Federal Protection is Dependable Dependable insurance not only reimburses in case of loss but it also fosters peace of mind. Knowing that you are carrying safe, dependable insurance makes the world a pleasanter place to live. Federal policyholders have peace of mind because Federal protection is safe, depend- able and sturdy. Federal policyholders are also receiving this superior protection at a substantial annual saving. Won't you investigate further? It is to your benefit. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Hardware Dealers Mutual Fire Ins. Co. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Ne cots 0 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan - WILLIAM N. SENF, Secretary-Treasurer INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- gate. The company that gives the most SAFE insurance for the least money is The Finnish Mutual Fire Insurance Company of Calumet, Michigan < ee Ly} j i | v ponent ae eae ee mernmenrencteas September 7, 1932 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Aug. 30—In the matter of Currey Publishing Co., Bankrupt No. 4972. The first meeting of creditors has been called for Sept. 12. In the matter of Metzgar Co., Inc., 3ankrupt No. 4985. The first meeting of creditors has been called for Sept. 12. In the matter of Richara George Humphrey, Bankrupt No. 4947. The first meeting of creditors has been called for Sept. 12. In the matter of Currey Publishing Co., Bankrupt No. 4972. The sale of assets has been called for Sept. 19 at the prem- ises formerly occupied by the bankrupt at 2126 S. Division avenue, Grand Rapids. The assets consisting of office equipment, building fixtures, machinery. type, type material, paper, stock, ink, etc., appraised at $6,260.10 will be sold. All interested in such sale should be present at the date and time above stated. Aug. 30. We have received the sched- ules, order of reference, and adjudica- tion in the matter of Walter V. Ander- son, Bankrupt No. 4988. The bankrupt is a resident of Muskegon, and his occu- pation is that of a salesman. The sched- ules of the bankrupt show assets of $o%z.81, with liabilities listed at $1,3888.44. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter ot George F. Cornell and Walter L. Cornell, doing business as Cornell & Son, alleged Bankrupt No. 4940, adjourned hearing on composition was had under date of Aug. 9. ‘he alleged bankrupts were present in person and represented by attorney Fre@ P. Geib. Creditors were present in person and represented by attorneys Dilley & Dilley, Hilding & Baker, Thomas D. Perry and Dunham, Taylor & Allaben. Edith L. Cornell was sworn and examined before a reporter. Claims were checked and it was determined a majority in both num- ber and amount has voted in favor of the acceptance of composition and it was directed tnat ceru.cate to such effect be prepared and returned to the district court. Gyr. 2. We have received the sched- ules, order of reference and adjudication in the matter ot Robert B. Newton, Bankrupt No. 4990. The bankrupt is a resident of Grand Rapids, and his occupa- tion is that of an organ builder. The scnedules of the bankrupt show assets of $188, with liabilities listed at $849.74. The court has written tor iunds and upon receipt of same the first meeting of cred- itors will be called. Sept. 2. We have received the sched- ules, order of re:erence and adjudication in the matter of Sherre L. Ballard, Bank- rupt No. 4991. The bankrupt is a resi- dent of Sparta, and his occupation is that of an undertaker. The schedules of the bankrupt show assets of $450, which sum is claimed as exetmpt to the bankrupt. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of John Joldersma, Bankrupt No. 4467. The final meeting of creditors in the matter has been called for Sept. 19. The final report of the trustee will be approved at such meeting. There may be a small dividend for cred- itors. In the matter of Clarence J. Withers, Zankrupt No. 4712. The final meeting of creditors in this matter has been call- ed for Sept. 19. The final report of the trustee will be approved at such meeting. There will be no dividend for creditors. In the matter of Central Electric Co., Bankrupt No. 4725. The final meeting of ereditors has been called for Sept. 19. The final report of the trustee will be approved at such meeting. There may be a small dividend for creditors. In the matter of Theodore J. Haven, 3ankrupt No. 4706. The final meeting of creditors has been called for Sept. 19. The trustee’s final report will be approv- ed at such meeting. There may be a small first and final dividend to cred- itors. In the matter of Benjamin J. Fowler, Bankrupt No. 4586. The final meeting of creditors has been called for Sept. 19. The trustee’s final report will be ap- proved at such meeting. There may be a dividend for creditors: In the matter of Anna Geller, Bank- ruvt No, 4673. The final meeting of cred- itors has been called for Sept. 19. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of Joseph Williams, Bankrupt No. 4695. The final meeting of creditors has been called for Sept. 19. The trustee’s final report will be approved at such meeting. There may be a divi- dend for creditors. Sept. 2. We have received the sched- ules, order of reference, and adjudication in the matter of Maynard Stauffer, Bank- rupt No. 4992. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of a meat cutter. The schedules of the bankrupt show assets of $50, of which full amount is claimed as exempt. The court has written for funds and upon receipt of same the first meeting of creditors will be called. MICHIGAN TRADESMAN Sept. 2. We have received the sched- ules, order of reference, and adjudication in the matter of William Carl King, Bankrupt No. 4993. The bankrupt is a resident of Greenville, and his occupa- tion is that of a stationary engineer. The schedules of the bankrupt show $170, which sum is claimed to be exempt to the bankrupt. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Ozokerite Mining Co., 3ankruvt No. 4616, final meeting was held under date of Aug. 1. Trustee was present in person. Zankrupt was repre- sented by Travis, Merrick, Johnson & MeCobb. One creditor was present in person. Claims were proved and ailowed. Balance of the assets of the estate was sold to Albert E. Dickinson, of Grand Rapids. Order was made for the pay- ment of expenses of administration and a first and final dividend of 2.417 per cent. No objection to discharge. Final meeting adjourned without date. oe Any Fool Can Cut on Sugar. The following satirical poem deliv- ered at a recent convention of retail grocers in Minnesota gives an idea of how the merchants feel about the man who cuts prices on such a staple article as sugar: The shades of night were falling fast, As through a thriving village passed A man who wanted to embark In groceries, and make his mark On sugar! His brow was low, his eyes were blunt; He’d show them how to do a stunt And capture all the trade in town, By slicing prices up and down On sugar! In cheery stores he saw the light Of peace and comfort shining bright, But over him the specter shone And from his lips escaped the groan “Cut sugar!’ “Don’t cut on that,” a grocer said, “But if you must cut, take instead Some fancy stuff, canned goods or salt, Brooms, matches, beans, but call a halt On sugar!” “Beware the withering scorn of men Who, while they live, let live again!” This was a grocer’s last good night, But still the chump could not lose sight Of sugar! At daybreak he set up his store, With ‘blazing banners, goods galore. “T’ll make those fellows squirm,” he cries, “And catch their trade like catching flies— With sugar!” A traveling man called in one day, 3ut in a moment went his way. Explaining: “Sorry to report, The house I travel for is short On sugar! And one by one the salesmen all Forgot upon this man to call. They'd rather have the others’ trade Than sacrifice the friends they’d made, For sugar. There in the twilight, cold and gray, An empty store looms on the way. “What made him quit? He started fine And for a time cut quite a shine, On sugar?” I’ll tell you why he passed away He tried a game that all can play. He thought ne was a “daisy,” but Forgot that any fool can cut On sugar! —_—_><->—___ Sized Her Up Right. Husband: “From the glimpse I had of her this morning I rather like our new cook. There seems to be plenty of go about her.” Wife: “Yes, she’s gone.” —_> Triumph of sophistication is to be sophisticated and not to like it. Coffee Quality Coffees are steadily erowing in favor with the pub- lic. It pays to sell quality. When our Coffees are sold there is always the satisfaction in knowing that there are none better at the price. Quaker Morton House Boston Breakfast Blended Imperial Breakfast Cup Nedrow Majestic Sold by Independent Dealers Only RYO LEE & CADY 8 MICHIGAN TRADESMAN September 7, 1932 BUSINESS INDEX MOVES UP. The outstanding features of the week’s statistical records are the furth- er sharp advance shown to have oc- curred in the average of all commodity prices, and a slight upturn in the week- ly business index. The rise in the business index, although small, con- stitutes the first upward movement recorded. since the week ended June 18. Although primarily - the effect of speculative activity in cotton textiles, the rise was also caused to some ex- tent by a further gain in freight car loadings, which exceeded the marked increase which is the normal expec- tancy for the week, and by a slight ex- pansion in automobile production. The rise in commodity prices, on the contrary, was exceptionally broad, embracing practically every type of commodity except fuels. In textiles the sweeping, the Annalist group Aug. 30 reaching 78.0, up 5 points from the preceding week and nearly 12 points above the level of the first of August. The combined Annalist index of whole- sale commodity prices for last Tues- day stood at 95.6, at which level it showed an advance of 8.3 points since June 14, thus recording one of the steepest upswings since the index was first compiled in 1925. Another favorable development has been a further sharp decline in money in circulation, despite the fact that in the districts primarily responsible for the most recent rise the return flow of currency to the banks proceeds at a rather dishearteningly slow rate. For the country as a whole the decrease in the seasonally adjusted daily aver- age for the week ended Aug. 27 was '$31,000,000, making the total decline from the July peak $116,000,000. For the month of August as a whole, however, industrial statistics for nearly every important field of activity, ex- cept textiles, are likely to be of the same dismal nature as those for previ- rise was particularly index for ous months. TEXTILE UPSWING STUDIED. Retailers and other trade interests are focusing attention on the sensa- tional gains made in textiles in the last several weeks and are debating wheth- er the spurt is an indication of a per- manent recovery in those fields or a temporary boom. At any rate, the buy- ing movement was the broadest experi- enced in the cotton-goods field in many years, while August sales of rayon are estimated to be the largest of any month on record. Cautious observers, particularly of the cotton goods industry, are careful to point out that the activity to date has been solely a primary market movement and that the huge volume of goods purchased remains to be moved through retail channels into the hands of consumers. The real test of the ex- pansion will take place when stores embark on Fall promotions and con- sumer response can be gauged more accurately. - So far as quotations on raw cotton, which originally provided the impetus, are concerned, most trade factors be- lieve that the spurt was warranted and that prices will either hold or go high- er. The deterioration of the condition of the crop has been very rapid, it is pointed out, in addition to the fact that gray goods mills have absorbed tre- mendous quantities. Some fear is ex- pressed that mills will start producing at such a rate as to glut the market and cause a reaction, but it is generally believed that they have learned their lesson. and that any slackening in de- mand will be followed by curtailed operations. The demand for rayon yarn was such as to place several mills in a sold- up condition for a few months. Here again, however, the actviity was con- fined to the primary market. Rayon interests are optimistic, nevertheless, and believe that the activity will con- tinue well into the Spring of next year. BUYING BUDGETS FOR FALL. With impetus given by one store which announced it is increasing its buying budget at this time by 25 per cent., the question of revising Fall budgets upward became a live issue in retail circles during the week. A sur- vey here showed many stores cautious about increasing their budgets, which call for purchase commitments under a year ago. Seasonal purchases by these stores, of course, will total huge amounts. Budget increases, retail executives pointed out, will primarily depend on improving response of consumers. Merchandising plans call for extremely close adjustment to shopipng trends, which, in the case of best sellers, is almost on a day-to-day basis. Thus, evidences of better retail trade will be quickly reflected in increased buying appropriations. This procedure, of course, does not take into considera- tion the possibilities of delayed mer- chandise deliveries and lost sales, but retailers believe it is the safest plan. It is noteworthy, however, that in the case of textiles and some allied lines, store executives have felt it wise to cover needs ahead to a considerably greater extent than they originally planned. Several large establishments, in fact, covered a good part of their advance needs at the mid-July low points in a number of textile lines. Tied up with the questions surround- ing buying budgets and price advances is the attitude of consumers toward higher prices. Little evidence of this has been manifest as yet, and, as one trade organization suggested, steps to inform the consumer of the benefit to the industrial structure of moderately higher commodity prices may be in order. DRY GOODS CONDITIONS. Hot weather last week served to restrict early consumer buying of Fall apparel and accessories. Purchases of dresses, however, are reported as good and active buying of apparel and other items for school and college openings is noted. With the passing of the labor day holiday retailers will devote all their energies to the broadening out of Fall selling and the trends of consumer shopping will be carefully studied for their bearing on later merchandising operations. Preliminary reports on department store sales for August intimate that results for the second half of the month were better than those of the initial half. If forthcoming tabula- tions prove this the case, the month as a whole is likely to show a per- centage decline from 8 to 10 per cent. less than the 30 per cent. drop regis- tered in July volume. The volume achieved by the largest store here in its special promotions last month will be a material factor in lowering the average. While the number of buyers in the market here last week declined, the volume of mail orders and re-orders continued fairly heavy. A greater ten- dency to anticipate requirements was noted in some lines. Further price advances were registered in textiles, with increases in woolens sharing at- tention with those in cottons. Raw wool prices are now up about 30 per cent. from the recent low point. + -___ A Business Man’s Philosophy. The head of a successful company said: “I have been in business eight years and have gone ahead as fast as I could reasonably expect. But I fear I am becoming complacent. So on Saturday I expect to fire myself and every one who works for me. * On Monday I shall rehire the whole lot, including myself, but we shall be new employes, subject to close scrutiny. We must make good all over again as though we were launching on a new enterprise. The idea is sensible. Periodically, an executive should try to see his business through fresh eyes. He should say “Why?” a dozen times a day for sixty days. Why this letter- head? Why this office arrangement? -Why this advertising? Why this sales practice? Why this man in that job? Why this design? Why this division of territory? Why this quota? Why this volume of sales? Why this profit? A new man would ask those ques- tions. A new man would set a higher goal. A new man would look forward, not ‘backward. A new man _ would judge himself by the future, not by the past. That’s the way to keep a business . young, and that’s the way to keep ourselves young. William Feather. ——_+<--___. Not Always As Consistent As We Should Be. Highland Park, Sept. 1—Enclosed find check for $3 for the Tradesman. I happen to be an ex-grocer; in fact, I was until I came to the state of Michigan. Hwoever, I am still inter- ested in the fraternity. I have noted how loyal the grocerman wants his customers to be to him. If we could buy a suit of clothes cheaper out of town, a great many of us forgot our loyalty. When I was building I bought my hardware from the local store. I could have bought a good many items cheaper out of town, but | thought the proper thing to do was to patronize the local store. When I paid the hardware dealer before the bill was due, I asked him about giving me some insurance on his building. He told me I could have it if I could meet the charges made by the mutual com- panies. Of course, that was impos- sible. as he could get in the companies as cheaply as I could. So I think, Mr. Editor, we are usually looking out for No. This reminds me of a story I heard when I was a young lad. Tariff was the main issue. A _ political speaker told his audience about the Louisiana farmer who told them to knock h--- out of mutton, but not to touch rice. B. Jones. A Big Selling Factor. Eighty-seven per cent. of all sales are made through the eye, seven per cent. are made through sound, three and one-half per cent. through smell, one and one-half per cent. through touch and one per cent. through taste. Seeing is believing, therefore the value of a window display depends upon its attractiveness. To hold customer interest, change show windows often. If it pulls busi- ness, hold it, if it does not pull, change it. —_—_»~-+—_____ Every man, however obscure, now- ever far removed from the general recognition, is one of a group of men impressible for good and impressible for evil, and it is in the nature of things that He cannot really improve hiniself without in some degree improving other men.—Charles Dickens. AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square account. And, what is equally important, it er age aye Why You Should Choose This Bank This bank is big enough to accom- modate you regardless of the size of your banking requirements. is big enough to appreciate you regardless of the size of your When and how can we serve you? GIOL’O GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices on aie. a dt ln tt Rt tl A tl ntl 12 MICHIGAN TRADESMAN September 7, 1932 — RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President —- Theodore J. Bathke, Petoskey. Second Vice-President -— Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Bberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek: Ward Newman, Pontiac. Selling Is Man’s Job of the Grocery Business. “I refer to your article ‘To buy is child’s play; to sell is merchandising’,” writes on old-time correspondent of mine. “At the last National conven- tion I had the privilege of listening to H. H. Sack, from your sunny state of California. He quoted figures which do not agree with your article. His fruit and vegetable department cost is 28 per cent. on sales and he feels he is entitled to 6 per cent. net on this highly perishable department.” Naturally, we who live in any part of California know of “Herb” Sack and his remarkably successful business. We of San Francisco not only know of him and his store. We also know the store, the man, his methods and system. We are apt to read anything he writes or that anyone writes about his business. Thus it goes without saying that I read what he said in St. Louis, and, from my standpoint, every word he uttered substantiates my con- tention, because all he said brought out the crucially important angle of selling. In truth, no man could run such a store and no one could make an aver- age of 34 per cent. on sales of fruits and vegetables without being, first of all a salesman—and that is what Sack is. We have only to think most casually to realize that it takes salesmanship of the highest order to master produce such results. The great difficulty is to exactly what we write about. I to treat of average conditions across the country and any utility of what I write must come from the ability of my readers to apply such averages to their own business where they fit in Let me try ‘to make this a convey have logically. bit clearer. Any average figure must be a mean between extremes. Thus, 25 per cent. blanketed over a community is apt to mean from 15 per cent. in some cash- carry stores to as high as 35 per cent. in a few high grade service stores. Next, there are exceptions to all general rules. Exceptions are either justifiable or not. A merchant who has ‘before him an average which is demonstrated to be sound and logical may continue his exceptional margin, provided he reasons out his own ser- vice problems and arrives at the con- clusion that he operates on a whole- some basis. But every merchant owes it to himself to re-check such factors often to make sure the conditions of his own business and service are kept within logically economic limits. A certain grade of service may cost more than another. There has never been a time when any given service could not be successfully carried on if maintained logically in line with eco- nomics. The danger comes from charging too much or too littlhe—and usually not knowing exact conditions. Knowledge of current averages is one of the greatest possible aids to the maintenance of the correct equilibrium. Now, whether in perishables or any other department, there are articles of relative stability. Further, goods for- merly highly perishable get to be less so every year by reason of better transportation, storage, refrigeration and ready accessibility. Here is one reason for constant watchfulness—that conditions change constantly. Therefore, let us go over the rea- soning on citrus fruits which took us to 25 per cent. a dozen years ago. Then we may see why somewhat less than a 25 per cent. average is logical to-day. A dozen years ago I found grocers across the country getting from 6 per cent. to over 50 per cent. on citrus fruits. Neither margin was economic or logical. Six per cent. could pay no- body for any character of service, and 50 per cent. slowed sales so that losses tended to wipe out all earnings. I also found retailers ‘buying this fruit in quantities sufficient to last them three or four weeks—lemons often for six weeks. Thus they “saved” 15@ 25c per box and shrinkage, plus lack of stock turn, making this “saving” exceedingly costly to them. The plan formulated was this: Citrus fruits should be purchased every week or oftener. No man should ever buy for more than seven days’ sales. This was a rule for universal application— regardless of size or locality or kind of service. Margin was built up thus: Average expense of operation, 16% per cent. Allowance for shrinkage—on a seven day purchase plan-—and loading, 3% per cent. Profit 5 per cent. Total average to be ‘thus 25 per cent. This idea was “sold” successfully to virtually all kinds of merchants on the basis that citrus fruits are, perhaps, the most stable item in the perishable line—less subject to shrinkage than others. On the basis of weekly stock turn, shrinkage averages are negligible. Yet within this average plan was scope for two exceptional kinds of merchants —cash-carry with rapid sales and high exclusive service But we did not argue with either of those classes of merchants because both could do their own figuring and rea- soning perfectly well. This on citrus only—not talking of other lines, some of which naturally carry wider mar- gins. grade, grocess. Now, let us return to Mr. Sack. He is typical of the highest grade of fam- ily service merchant, rendering com- plete service in foods—except, I be- eve, meats, although this line he will have, I think, before long. He has a heavy trade over the phone, delivers widely and carries many accounts. His business has been built up steadily, through many years during which he has experimented and felt his way in the light of everything he could learn or hear tell of. No man anywhere is more ready to listen to any hint or suggestion than is this master grocer. He is not “above” taking seriously the most casual word of either criticism or hint from anyibody. It is worthy of note, too, that this successful, busy merchant, gains some of his best knowledge from his con- tect with others during his travels; and he will tell you frankly that his (Continued on page 23) Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 KENTSTORAGE COMPANY Grand Rapids, Michigan JOBBERS OF FRUITS—PRODUCE—BUTTER—EGGS General Merchandise Warehousing o COLD STORAGE % Speed up your coffee protits Here’s a real demand item, backed by years of reputation for quality and powerful advertising campaigns! Chase & Sanborn’s Dated Coffee! Give this fast selling item your best selling effort. Display it prominently. Recommend it and mention it in your advertising. You'll gain not only worthwhile profits, but all the advantages of the merchandising plan under which it is sold. These are—frequent deliver- ies, small stocks, small investment and quick turnover. Boost Chase : & Sanborn’s Dated Coffee and speed up your profits! CHASE & SANBORN’S DATED COFFEE A product of STANDARD BRANDS INCORPORATED & September 7, 1932 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E P, Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be heid in Grand Rapids, date not decided. . Sausage Improvers Get Ready For Big Campaign Ahead. In preparation for its work of bring- ing about better conditions in the Sausage manufacturing industry and raising the standard of the product, the joint committee comprising repre- sentatives of the Packers and Sausage Manufacturers’ Association of Chica- ga and the IIlinois Retail Meat Deal- ers’ Association, held its first confer- ence and formed a permanent organ- ization. An invitation will be extended to the meat packers to join the movement, the purpose of which is to devise ways and means of improving and regulat- ing the quality of sausage and its man- ufacture under the most sanitary con- ditions. The assistance of the state legisla- tures will be asked in the regulatory phase of the campaign. It is hoped to obtain in each state the enactment of a law along the lines of that adopted in Michigan, which will put the powers of the states behind the enforcement of the regulations. The aims of the sausage manufac- turers are clearly defined by President Hugo F. Arnold, who said: “We have formed this association to secure the benefits of a concerted ef- fort to improve conditions in the trade itself and to ‘be able to show the pub- lic or the legislature that we represent the trade opinion in this field. Our members feel that much education is needed not only in the trade but for the public, the consumers, as well. We are perfectly agreed that by making quality and not price our working principle, we can increase the use of sausage by the public, providing it is quality sausage. We are con- templating the use of a slogan or trade mark, which will identify the sausage our members make as quality sausage. This is not to say that our members will make only one grade, but if a sausage is not of the first grade the dealers and the public will know it, and not buy under the impression that it is: the best. “No one who studies the figures of late years will deny that the consump- tion of sausage has fallen off heavily in recent times. Why? Because of the inferior stuff which has been sold to the public often at prices which could produce quality sausage. Years ago, in our youth, the sausage we got was a treat, being tasty, nutritious and a valuable food. And now with a vastly greater population, we use less per capita. “The public has lost its zest for sausage. The remedy is in our own hands, for if we make the right sort, the public will return to us. Consider the widely used frankfurter. How few ‘brands have the quality and taste to call for second and third helpings. In the same way other kinds of sau- sage are affected. Hence the public has largely lost its appetite for a meat food which, properly made, has great and permanent appeai, “I had a personal experience last week which points this. I had driven up to Delavan, Wis., to visit some friends. Knowing that I was in the business they talked of the ‘old time’ sausage, and said that they were off the present kinds of sausage offered them in the stores. I gave them a piece of our Salami and the next morn- ing one of them asked me to send them ten pounds at once, explaining that it was the kind they considered quality sausage. “Some makers seem to think that what the public wants is price. Nothing is farther from the truth in food, in my opinion, for what the American does want and will pay for, if he can get it, is the best in foods. It is there- fore up to the makers and the retail meat dealers to supply this demand for the best foods. In that the dealer profits more, sells more and makes customers who will advertise him. It has been my observation that the meat merchant, being a good business man who wants steady and well pleased customers, is willing to supply quality meats at all times, prefers it in fact to cheap meats, because he knows the quality ‘brands bring satisfaction to the user. It is the chain stores and other specialty stores whose only appeal is price, which are the offenders, for they seem to care for price only. I know of one large store in Chicago which lately offered two pounds of sausage for ‘five cents. Think of that and im- agine what that was made of. “Our members, as I said ‘before, in- tend to make sausage which will be a credit to them and a satisfaction to the family which eats it. With a protect- ed mark of recognition the public will have a standard, reliable food, and then the sale will increase as it should, greatly. That law recently passed in Michigan was a good step in the right direction. It recognized and will cor- rect the evils I have spoken of. And if we get a similar ‘but even better law in this state the public will be the real gainer from it.” The effects of the which regulates the contents of sau- sage and makes it illegal to place a Grade A label on any sausage other than Grade A product, have been bene- ficial to the trade as well as to the consumers according to Emil Schwartz, of Detroit, who was a prime mover in having the law passed. In a letter this week he points out that the retailer selling Grade A sausage can demand a better price for it, because the stamp or tag assures the customers that they are getting the best. Michigan law, We still have cheap sausage in De- troit, and always will have,” he says, “because the cut-rate markets and junk peddlers demand it. But the bet- ter markets are selling Grade A prod- ucts. “When you sell that, you have something to talk about and work for. All that we need now is more adver- tising. That’s where the manufactur- ers are lax. But you know how as- sociations work. They never pull to- gether. “As for consumption, that is a hard question right now, the way the busi- ness situation is. Still we are pushing sausage, and.in the hot weather it did move. We want to remember that fresh and smoked meats have been lower than sausage this year, and that is another fight we have on our hands. “But I personally think that grad- ing sausage is best for all. ‘Bring ‘back the beer and sausage will move, you dutch lunches.” know—more >» Michigan’s Weapon To Keep Sausage Pure. Here is the text of that part of the Michigan Penal Code adopted at the 1931 session of the legislature pertain- ing to the manufacture of sausage: Section 26. Adulteration of sausage —Any person who, by himself or by his agent or servant, shall sell, offer for sale, expose for sale, or have in possession with intent to sell, sausage that is adulterated or misbranded with- in the meaning of this section shall be guilty of a misdemeanor. Sausage when used in this section shall be deemed to include Bologna, Wiene- wurst, Grade A sausage and Frank- forts, For the purpose of this section, sausage or sausage meat, except Grade A sausage, shall be held to be a com- minuted meat from neat cattle or swine, or a mixture of such meats, either fresh, salted, pickled or smoked, with added salt and spices, and with or without the addition of edible animal fat, blood and sugar, or swbsequent smoking. It shall contain no larger amount of water than the meats from which it is prepared contain when in their fresh condition. For the pur- pose of this section, Grade A sausage or sausage meat shall be held to be a comminuted meat from fresh pork and fresh ‘beef trimmed from the bone, to- gether with seasoning and with or without the addition of such cereal and water as is permitted by this section, except liver sausage, which shall con- tain fresh liver, and ‘blood sausage, which shall contain only the blood from beef cattle or swine. For the purpose of this section sau- sage shall be deemed to be adulter- ated: First. If it contains added water in excess of the quantity required to bring the amount up to that which the meats from which it is prepared con- tain immediately after slaughter. Second. If it contains any cereal or vegetable flour. Third. If it contains any artificial color, coal tar dye, boric acid or bor- ates, sulphites, sulphur dioxide, sul- phurous acid, or any other substances injurious or deleterious to health. Fourth. If it contains any diseased, contaminated, filthy or decomposed substances; or is manufactured, in whole or in part, from a diseased, contaminated, filthy or decomposed substance; or a substance produced, stored, transported, or kept in a way or manner that would render the ar- ticle diseased, contaminated or un- wholesome; or if it is any product of a diseased animal, or the product of any animal which has died otherwise than by slaughter. Nothing in this section shall be construed as prohibit- ing the sale of sausage which when properly labeled shall conform to the following standard: Sausage shall not contain cereal in excess of two per cent. When cereal is added its pres- ence shall be noted on the label or on 13 the product. The water or ice shall not be added to it except for the pur- pose of facilitating grinding, chopping and mixing, in which case the added water or ice shall not exceed three per cent. except as provided herein. Sau- sages of the class which are cooked or smoked, such as_ frankfort Vienna style and bologna style, may contain added water in excess of three per cent., but not in excess of amount sufficient to make the sausage palat- able. When water in excess of three style, per cent. is added to this class of sau- sage, the statement, and cereal,’ shall appear on the label “Sausage, water or on the product, but when no cereal is added, the addition of water need not be stated. Grade A sausage Or sau- sage meat, whether in bulk, package or be plainly labeled, designated as container, shall marked or otherwise such, and shall be deemed misbranded unless the same or the package or thing containing or covering the same is plainly and truthfully labeled, mark- ed or otherwise designated Grade A. ——_—__~> 2 <__— Consistency takes all the pleasure out of life. Be pleasant but not too pleasant. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL moror WITH FAMOUS coLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 tata | Postmas + aed ”q * = 8 SY Ra aa “Mal Py ty t *] - St i ty x rf Bt wy . rm x : uN by y ‘ ty Sa) ¥ we SS RSS Bt t we SR ‘ Ww a rh i ty Nal My IN i ty i A tempting package with 8 tested reci- pes on it! STOCK €& POSTMA’S RUS FOR PROFIT! POSTMA Biscuit Co. Grand Rapids 3 . AT KX K BS KN XK XK | s R . ‘a ns . com “Sy Physic! LD mended: OY if LL he Genuine Rus’ MICHIGAN TRADESMAN September 7, 1932 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Small Leak That Reuires Careful Watching. In the hardware business it is im- portant to watch the leaks, and es- pecially the small leaks. The smaller the leak, the more likely it is to go un- noticed, with a consequent steady drain on the profits of the business. An important matter in this connec- tion is the handling of claims for short shipments or damaged goods. While shipping departments do their very best, no hardware dealer can escape the necessity for making such claims now and then. It behooves the dealer to take such steps that he will detect anything of this sort, and make the re- sulting claim promptly and in proper order. How is the information which will enable the filing of a proper claim to be obtained? There are merchants who, out of years of experience, help- ed ‘by careful study of the problem, have evolved methods which, while not unduly elaborate, serve the main purpose of protecting the business against loss. The manager of one large city hard- ware store has worked out a system which, he declares, has saved his firm hundreds of dollars. For his purpose the system works smoothly and effi- ciently. For a smaller store it might require modification and simplification. Before discussing the checking method itself, a word as to the meth- ods used by this firm to determine whether or not ordering is necessary. This is an exceedingly important mat- ter. The dealer who orders in hap- hazard fashion is pretty sure to over- buy in some lines and run short in others. It is sound business to know exactly just what in any one line is on hand, and to judge from this, and from the record of past years, just what is likely to be required. The store manager uses a book to keep him posted on what is in stock and what is needed. The book has space for the name of the article and for the name of the firm from. which it is purchased. Three separate col- umns show the number of this article sold in each of the past three years. Then comes a division, followed by twelve spaces, each representing a mouth. Each of these divisions for a month is divided into four squares. In the lower lefthand square of each di- vision is entered in pencil the amount of the particular line on hand. Above, in the upper lefthand square, is enter- ed in black ink the amount of the line on order. Then when the invoice is received is entered in red ink the new goods received. The goods on hand and on order, therefore, are recorded the year through, a new entry being made each month, so that nothing but a tremendous run on one line could result in the stock being reduced be- low the proper level. The figures of the stock used in the last three years enable the manager to determine with a fair degree of accu- racy what he is likely to need in that particular line in the coming twelve months, Every staple line sold in the store is traced in these stock sheets. Some specialties in the sporting goods de- partment are not so traced. They may sell one year but not the next; and their back history may not be of much value. These records determine the need of ordering. The order sent is carefully noted, and are taken to make necessary an package received, so that mistakes and steps examination of every discrepancies will be immediately noted. Under this system, purchase orders are made out in triplicate. Under a white sheet is placed a pink sheet, and under this a yellow one. The carbon under the first sheet copies the order exactly as written; but the carbon un- der the second sheet is so cut that no entry appears in the “quantity” col- umn. The white sheet, stating the items wanted and the quantities of each is sent to the firm from which the goods are ordered. The yellow sheet, an exact copy, is filed in the office. The pink sheet which does not specify the quantity is sent to the receiving clerk. In due time the invoice arrives and is filed in the office. The receiving clerk never sees it. When the goods themselves come, he takes his pink sheet and opening the package notes on the sheet the quantity of each ar- ticle. The slip thus filled out is sent to the office, where it is compared with the yellow sheet containing an exact duplicate of the original order, If there is any discrepancy, it can’t es- cape notice. Most discrepancies are small. One was quite large and would have meant a substantial loss to the firm had it not been detected. The company sup- plying the goods, confronted with the claim backed by the record system, made a prompt adjustment. On the other hand, a case was found where three gross of an article were ordered and sent but the invoice only charged the purchaser for three sets. The dealer promptly notified the company of the mistake. Such a course was not merely common honesty but good business; his credit with that particu- lar company, and his reputation were both A-1 as a result. In making claims for damaged goods, the system is somewhat similar. The check-up on quantity involves a very careful examination of each pack- age received. Any flaws in the ar- ticles sent are therefore pretty sure to be noticed. If any damage is present, the receiving clerk is required to note carefully how the goods are packed, and this information is forwarded with the claim. In small parcels, such as penknives, the shipper might claim that shortage resulted while the goods were being unpacked. To guard against this, the firm has every small package weighed before it is opened and the weight re- corded. There is also a double system of checking parcels received, so that they are numbered upstairs and the contents recorded in a special book. With a small store, a system of this nature might be found too elaborate. Yet the general principles of careful ordering and of triplicate orders with provision for a practically automatic check on every item received, can be adapted to the purposes of the smaller business. Systems which, as describ- ed on paper, seem complex, are often found, in actual working, to be singu- larly simple. Records, perhaps less elaborate, can be kept which will show you what you have in stock and what you are likely to sell. Such records wlil serve to protect you against the twin evils of running short of some line that is in constant demand and overbuying some other line. Victor Lauriston. > a Irrigation From Below. An interesting case is the use of copper pipe for watering lawns and gardens and golf links from beneath the surface. If you want to install this method of irrigation, copper pipes are joined together in a gridiron that wil cover a specified plot of ground, with about four feet of space separating each pipe from the next one parallel to it. The grid is laid on the ground; then, underneath each pipe the ground is cut sharply to a depth of six inches (for lawns) or ten inches (for gar- dens). Each section of the copper pipe is then pressed down into the cut be- neath it, the turf or soil closes back over it and, connections are made, the system is ready to use, No excavation is necessary, and if the lawn is rolled the cuts become invis- ible within a few days. When the water is turned on, it seeps gradually into the ground below the plant causing a deeper, sturdier growth than that which comes from watering the surface with hose or sprinkler. Yet the money saved in the water, labor, and from drought and disease may pay for the equipment, under current cost of cop- per, in from two to three years. For large estates or golf links, an automatic control causes the water to flow into one section of a lawn at a time; shuts it off; then turns it on again after a proper interval. Besides water, any fertilizer soluble in it (ammonium sulphate, for in- stance) can be conveyed to the roots of plants. new when roots, loss 2 A Vital Force. A city within a city has come and gone. The “Big Top” has folded its tents and silently stolen away. The circus! What a lesson in organ- ization it brings; what an exhibition of well-timed management. From the thud of the first sledge pound to the placement of the intricate aerial equip- ment, there is breathless portrayal of plan. Feeding, housing, lighting, mov- ing—all are stupendous revelations of co-ordinated thinking with which great things are always achieved. From the “big top” let us recognize and put to work in our own lives a vital force—the force of planned liv- ing, of structural thinking and timed action. Let’s blue print an idea into practical application before we launch GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES it guessingly. Let’s know what to definitely expect from our efforts be- fore we put them to work. Let’s make the working parts of our actions as smooth-operating and _ effortless as circus manipulation. Many devastating risks are elim- inated for men and women who har- ness imagination and reason to their chariot of activity. Victories become common and progress exhilarating to people wise enough to plan their work. The “big top” is certainly a priceless lesson for those who would taste the fruits of colorful achievement! Frank Glew. Oe ——— Safety For the Eyes. The installation of safety devices in factories has brought about a marked reduction in industrial accidents. The devices, however, have been chiefly used to cover the moving parts of ma- chinery. If serious injuries to the eyes are to be prevented, workmen must be compelled to wear goggles. A speaker at a safety conference held in New York said that more than 2,000 work- men lose the sight of one or both eyes every year and that 300,000 more re- ceive minor injuries to the eyes. The annual cost of all these injuries, in- cluding the wages lost, the medical bills and the compensation payments, is estimated at $50,000,000. Many workmen, however, fail to realize the importance of protecting their eyes. The director of safety in a large wood and metal working plant reported to the conference that the men at first objected to wearing gog- gles and that many who refused to obey the order had to be discharged. Every workman now wears goggles, and every visitor to the plant is com- pelled to put them on before going through the shops. As a result of this rule there has not been an eye acci- dent in six years. There is apparently much to be done before the annual toll of needless in- dustrial accidents is reduced to a min- imum. It may be that the existing safety appliance laws will have to be made more drastic. —_2+>—_____ Let a man fasten himself to some great idea, large truth, some noble cause, even in the affairs of this world, and it will send him forward with energy, with steadfastness, with confidence. This is what Emerson meant when he said, “Hitch your wagon to a star.” These are potent, the commanding, the enduring men— in our own history; men like Washing- ton and Lincoln. They may fail, they may tbe defeated, they may perish; but onward moves the cause and_ their souls go marching on with it, for they are a part of it; they have believed in it—Henry Van Dyke. —_—_++- > —__—__ It is when to-morrow’s burden is added to the burden of to-day that the weight is more than a man can bear. some SPECIAL DIE CUTTING AND MOUNTING G R AN D DBS, MI C HIGAN | ar ae ae | DP epiccsnsisis Spies asc ie SR rc ae LOR AR ». Rab aeacannseaniw -mented with in September 7, 1932 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt. Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason FE. Hammond, Lansing. Nashua Raises Blanket Prices. The Nashua Manufacturing Co. an- nounces that its cotton ‘blanket prices have been advanced approximately 5 per cent. over the list of April 2. Leaksville Blankets, Inc., announced a price rise on its part-wool styles to take place on or before Sept. 10. Other advances in the various textile divi- sions include higher prices on kitchen linen, crash towels and toweling and on damask table cloths and napkins. Additional price mark-ups of %c per yard have been put into effect on out- ing flannels by several houses. In the hosiery market, advances of 25 to 50c per dozen are announced by Nolde & Horst Sales Co., selling agents for Nolde & Horst Co., Reading, effective at once, and similar advances were ef- fected by Mock, Judson, Voehringer Co., Inc. on Extends Terms To Aid Retailers. In an effort to make a contribution to a revival of business through easier credits to retailers, Sussberg & Fein- berg, Inc., manufacturers of women’s silk underwear, announces that they are changing their credit terms from the usual 8-10 e. 0. m. to 8 per cent. sixty days, with the privilege on the part of buyers of anticipating. The plan is in line with that suggested at the recent conference of industrialists in Washington, the company said, and gives stores an opportunity to cover on their requirements without strain- ing their resources. The company dis- claims any intention of urging stores to overbuy, but suggests that they anticipate future needs. —_—_>-.—___ Pewter Stemware Gains in Favor. Pewter stemware, promoted for Fall by manufacturers, is the most active branch of the pewter hollowware trade at present. Calls for pewter goblets, sherbets and similar pieces for regular Fall sale are numerous. The campaign for promoting better grade pewter, producers said, has encountered a considerable obstacle in the present popularity of pewter as a chain store item. Merchandise to retail in the 10 and 25 cent ranges has been stocked by large chains and is selling freely. Although not directly competitive with the $2 and $5 ranges of pewter the sale of the low price goods is having a detrimental effect on the market as a whole. —___2»»___ Completing New Dress Models. Completion of models for the sec- ond showings of Fall dress lines be- ginning this week is being speeded, with leading houses making rapid withdrawal from the customs of the newly arrived Parisian imports. It is not expected that the imports will radically affect the second showings, their importance being mainly in new detail treatments. The lowered waist- line featured by Patou will be experi- some higher grade garments, although it is not expected bers. MICHIGAN TRADESMAN to be headed for immediate popularity. The feeling in the trade is that early September activity will ‘be brisk. —_—_2~-.__ Dry Goods Jobbers Order Freely. Dry goods wholesalers report that they placed another substantial volume of ‘business in the primary markets during the past week. The numerous price advances announced are an in- centive to cover against future reuire- ments, and percales, flannels, sheets and pillowcases, bedspreads and blan- kets are ordered in liberal quantities. Wholesalers assert that not only is there a greatly improved feeling evi- dent in their own circles but that it has extended to retail accounts, which are showing a disposition to purchase goods a little more freely. a Men’s Wear Orders Numerous. Orders for men’s clothing and fur- nishings continued very heavy during the week, as retailers showed more of a disposition to anticipate their Fall requirements. In clothing, particularly men’s covering October suits, commitments deliveries until the end of were made. were also bought liberally, with the exception of Fall felt hats, to which the activity in other fields has not spread yet. Buyers are expecting a third price advance in work shirts of 12%c per dozen and are also looking for a rise in leather glove quotations, ——_2+++>____ American Woolen Advances Prices. The American Woolen Co. has put into effect advances of 5@10c per yard on its entire line of worsteds in de- partments 1 and 2, according to an official announcement. In addition, several of the fabrics in the women’s wear divisions have been marked up 5@12%c per yard. This action was expected, since the company withdrew quotations last week, and reflects the steady rise in wool and worsted yarns during the last month. Other com- panies have either made or are plan- ning price advances ranging as high as l5c per yard. > Knitwear Call Notably Active. The demand for knitted sports wear has continued notably active, with lead- ing producers increasing their forces by one-third and working overtime to meet the calls from retailers. Three- piece styles still lead in the orders placed, with substantial ‘business also Furnishings noted in the two and one piece num- Garments of ostrich cloth have come to the fore, with those of rabbit hair, bramble crepe and chenille nub also outstanding. The color prefer- ence has stressed Malaga brown, wine, freedom blue, rustic green and black. a Notion Gift Items in Demand. A rush of orders for holiday mer- chandise is noted in the notion trade Some manufacturers find themselves so pressed with business this week. that they are forced to turn down part of the orders from clients. ducers contend that the general vol- ume of goods ordered is no greater than it was last year, but that handling the trade has been made difficult by the prolonged delays in purchasing. Calls for buttons, buckles and slides for dress ornamentation con- tinue heavy. The pro- Hanes Raises Underwear Prices. An advance of 37%c per dozen, ef- fective immediately, on its cheap line of heavyweight cotton ribbed under- wear has ‘been announced by the P. H. Hanes Knitting Co. plies to the 10 and 12 pound union suits and brings these goods to a point 12%c per dozen higher than compet- ing lines, which have been raised 25c per dozen. No change is made on the regular Hanes or Twin Ry'b lines, but the company announces that these ranges are subject to withdrawal with- out notice and that some action may be taken on them shortly. The mark-up ap- —__2>+>___ More Textile Lines Marked Up. Additional price advances have been textile lines. The Cone Export and Commission Co. has marked up prices Yc per yard on its Revolution solid-color, printed and plain canton flannels. The Pepperell Manufacturing Co. has advanced) its Pepperell 'fine-count sheets 5 per cent. and its four-quarter ‘bleached muslin lc per yard. The American Glanzstoff Corporation and the American Enka Corporation have issued new price lists on rayon yarn in line with the current market. The American Bemberg Cor- poration announces it is sold up for the next two months. —_—_ +. > Consumer Buying To Shape Budgets. Expansion of retail buying budigets for Fall, in comparison with a year ago, continues to wait on consumer purchasing response. The period of more definite test of consumer buying for early Fall is now rapidly approach- ing and ‘before the new month is well advanced a fairly good idea of trends will be obtained. Budgets will be speedily revised upward over current estimates if such action is warranted. Greater advance ‘buying than a year ago, however, is already being done in textiles and is spreading to many lines of finished merchandise. —_2- See General Rise in Coat Prices. While price increases on women’s Fall coats have developed in only a few instances thus far, a more general advance in the trade is said to be im- pending. With furriers asking in- creases on fur trimmings and favored woolens showing advances in price, the current levels of coat prices cannot be maintained. The rises on coats which made in various have taken place have been largely con- fined to the $39.50 wholesale range. In the alvances which are said to be in the offing, price lines both above and below this figure will be included, reports in the trade indicated. ——_—_-e + Holiday Lamp Orders Start. Holiday better grade lamps developed in a limited way in the wholesale markets last week as re- tailers (began placing orders for November delivery. The Western buyers always purchase from two to four weeks earlier than others in order to make freight savings by shipping goods by ‘boat. Purchases _ include goods in a higher price than manufacturers expected. —_—__2>--—__—. Numerous Sweater Lines Advanced. Sharp advances in various lines of knitted outerwear were put into effect Tuesday by mills, as a result of the business on range 15 steady gains in yarn quotations. Sev- eral Brooklyn mills marked up prices on men’s and boys’ light-weight sweat- ers 50 cents to $1 per dozen, while producers of heavyweight styles, such as shakers and sport coats, advanced quotations $1 to $1.50 per dozen. De- mand has been consistently good dur- ing the last two weeks for heavyweight styles and mills expect a rush of orders shortly, as both jobbers and_ stores have delayed purchasing as long as possible. ———_~--__ Imported Rug Market Better. Market conditions in the Oriental rug market improved considerably dur- ing the past week and importers pre- dict that higher prices on all types of Orientals will prevail before the close of this month. In the Chinese rug field prices have also firmed over quo- tations of a few weeks ago and sales are showing a steady increase in vol- ume. Advances of from 1@5c per foot have been made in Chinese rug prices by a number of leading importers. Con- tinued improvement in general busi- ness, it is held, will bring a sharp rise in the demand for all types of imported floor coverings. e+ -~____ Note Buying Upturn in Glassware. The pressed and blown glass table- ware industry already has felt some symptoms of an upturn in buying. As contrasted with June and July, August was the best month for nearly all fac- tories. More units are going into op- eration, with some of those resuming having been idle for six months and more. Production of flat glass con- tinues at an exceedingly slow rate, with little indication of an upturn soon, Glass machinery builders report work- ing on an unusually large amount of bids and proposals. Two firms re- port more machinery building in pros- pect than at any time in two years. Se ee eed Electrical Appliance Sales Ahead. Fall buying of electrical household appliances carried August sales totals to the largest volume of the year to date. On the small items it was esti- mated sales for the month ran 15 per cent. ahead of July ‘figures. Sales of the large products, such as refriger- ators and washing machines, advanced previous month’s figures. The esti- mates are to revision when complete figures are obtained, but the general opinion is that the ‘final figures will show more favorable results. —__ <2 Table Glassware Buying Increases. Demand for table glassware of bet- ter quality continues to gain in the wholesale markets as retailers fill in requirements for coming house wares subject sales and also prepare for regular Fall business. Crystal leads all other types in the medium and better price mer- chandise. An attempt to introduce pastel shades such as light green and rose as volume numbers in the low end ‘branch of the trade, is noted. ———»- Lot not him who is houseless, pull down the house of another, but let him work diligently and build one for himself, thus ‘by example assuring that his own shall be safe from violence when built—Albraham Lincoln. SEER: alien aimee Short cuts hurt. 16 MICHIGAN TRADESMAN September 7, 1932 HOTEL DEPARTMENT Los Angeles Playgrounds as an Edu- cational Stimulator. Los Angeles, Sept. 3—Helping to teach thirty-eight young ideas, rang- ing in age from 9 to 13, how to “shoot” is what Doctor Moore, of San Pedro, wished upon me when he took me out to the Los Angeles playg 1500 acre location in the High Sierras, for a week end. But I enjoyed every minute of my visit with those wonder- ful lads, who were having the time of their lives and at the same time learn- ing something of nature’s mysteries. 1 used to get a lot of enjoyment out of these week end trips when I was physically fit, but in this particular in- stance I made the trip only after my -personaj physician had extracted 2 promise from Dr. Moore to the effect that there was to be no mountain clinvtbing in mine. As a consequence I allowed the motor car to do the mountain climbing stunt, landing me, after a trip of upwards of seventy miles right in front of the most at- tractive mountain cabin it has ever been my good fortune to visit any- where. This to be occupied exclusive- ly by Dr. Moore and myself, “just as long as he could make me happy.” as he announced upon my arrival there. The first thing on the program was an assemblage of the “shooters” who had arranged a greeting stunt I will not soon forget, only equalled by their “Aloha” upon my departure—in true Honolulu style, with leis around my neck, with an accompaniment of that tropical song ringing in my ears. Per- haps that is where the idea originated for the ‘ong, drawn-out ‘“Farewel-l-l-1” —the cry that meets all visitors, from many husky throats. It is good psy- chology which greets one from the mountain retreat; it makes you long to come back. We were unfortunate enough to pick up a “detour” which cheated us out of a lot of nice scenery, but as we were all hoping to get back there next season, after the comple- tion of this link in the highway, we de- cided to overlook this unfortunate breach of hospitality on the part of the highway authorities, especially after learning that everybody was working and hoped to be out of the woods this year. I think it was at Claremont, where we switched off from Foothill Boulevard, and crossed the bed of a small river which, during Noah's voyage, may have held the ingredients for irrigation, but now many years from it. Near the bottom of a steep grade, on the left side of the stream, can still be seen the remains of what was claimed to be the first hydraulic- electric plant in the whole world, and if one cared to undertake a hike of a few hundred yards, he could also find the first telegraph pole that carried this electrical current, now unmindful of the millions of its kind in the same world. Now, of course, it has been superseded by the gigantic steel towers which now perform this func- tion. But we can see steel towers al- most any time. Now, particularly, I am interested in the a that speckled trout will be forthcom- ing for dinner, anti icipating the look of disgust on the faces of my thirty-nine hosts, when they discover that dairy products are of more vital importance to me just at this time. Now, this is Mi. Baldy, credited with a height of nearly two miles, smiling either over or under the clouds, during its work- ing hours, and crested with a blanket of snow which is always in evidence every day in the year. Its accompani- ment is the San Antonio waterfall, which js always working on the job, for the reason that it is operated by the wonderful, never- ceasing supply of pure, spring water, the habitat of that fish offering I mentioned. It is just fourteen miles from the aforesaid Foothill highway, to the base of the great falls. From the summit of “Old Baldy,” one may view in the immedi- ate vicinity, such mountain peaks as Cucumonga, Telegraph and Ontario, and in the distance Mts. Lowe, Wilson and Cajon Peak. In the dim distance, with the use of a field glass, we get a glimpse of Mt. Whitney, which, with one exception, is accredited with being the highest mountain peak in America. From Mt. Baldy, in majestic pan- orama, we gaze down upon beautiful valleys, and at night, as if competing with the myriads of stars, the sight oi which is more accessible from lofty heights, we find the electric illumina- tion supplied by the power plants of sixty -five cilies, some competition for Nature’s exhibit. And now we are initiated into the play life of these boys who are about the best natured kids ] ever met, and with songs,- short ad- dresses and stories we fill in the eve- ning satisfactorily, and wooing Na- ture’s sweet restorer. Did space per- mit I could easily write several col- umns concernine Los Angeles play- grounds, which are an_ educational stimulator, operated under school supervision, and withal popular with participants. From Mt. Baldy it is but a stone’s throw to Arrowhead Lake, which we visited on the trip. Nature has created a beautiful setting for this mile- i sky-blue lake, only two and one-half hours from Los Angeles. | It is one of California’s great scenic assets. Usually one must journey far into the wilderness to find a lake of crystal waters, fringed by towering pines, cedars and firs. No so with this natural amphitheater of densely wood- ed mountain slopes. The new state, high-gear, surfaced highway from San Bernardino has made this region so easily accessible that scores of new cabins have been built for the use of pleasure seekers, obtainable at rentals within the reach of the most humble. And then there are the fishing facilities thousands of trout having been planted by the state fish commission, and now these husky beauties give battle to the enthusiastic disciples of Izaak Walton who, at the break of dawn, seek to lure them from the cool depths of the lake. In addition to cabins, or lodges, there is also a wonderful auto camp avail- able for transients. Also fireplaces and tent sites providing an inexpensive holiday place for those who like to camp under the trees and live the simple outdoor life. Lake Arrowhead is more than just a mountain resort, as I early discovered. It is a splendid eeaneaad park devoted to the ser- vice of providing healthy outdoor mountain activities. It was with re- egret that we were compelled to turn our backs on same, for here life and its complexities and problems are completely forgotten in the primeval forests that border the shores of this wonderful body of fresh water. “Prejudice is one of the greatest drawbacks to business extension,” said the manager of one of our large packing houses at a Rotary luncheon the other day. “We find this especial- ly true in the packing business, be- cause the public has the habit of look- ing askance on every innovation. It is not many years ago that canned goods were practically banned from all first-class tables. Now they are a welcome necessity. There are still all sorts of city and state laws concerning oleomargarine, yet it is an admitted scientific fact that it is far superior to many grades of butter. As for taste: An irate customer in a large hotel called the waiter to his table and with an accusing finger demanded: “Look here, isn’t that a hair in this butter?” “Ves, sir,’ admitted the waiter without so much as glancing at the exhibit. “It’s a cow's hair, sir. We always serve one with each piece of butter to prove that it isn’t oleomargarine.” Out in California a ride in the suburbs in any direction seems like a panorama of “for rent” sings, tacked on buildings which formerly used to be known as roadside restaurants— HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire - proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon *5- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.’’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Receiver. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager te ee Sep encnatanaiv: ana Sie: wi eben ~ >. September 7, 1932 conclusive evidence of the fact that the catering ‘business is not exactly as it appears to the outsider. Many peo- ple get the notion that if somebody praises their coffee or tells them that their pie has the “‘mother” standard backed to the wall they are especially adapted to public catering and, without investigating to really find out whether they have any business acumen coupled to their capabilities as cooks, they fling their banners to the gentle zephyrs and prepare for the parachute drop. Operating any catering estab- lishment, whether it be a wayside inn or the dining room in a hotel, may be easily converted into an instrument of destruction if the operator, for ex- ample, does not know how to purchase supplies. The plain facts are that selling food is just the same kind of a transaction as merchandising in other wares. To be sure, in order to create a demand for your output it must be appetizing and palatable, and the ser- vice must he adequate, but one might just as well not attempt to attract trade if he is going to operate at a loss. California is not so different from Michigan, and the times are not radically changing. In my Michigan papers [*read of the rise and fall of catering establishments, with many of which I am quite familiar with condi- tions. There are many that seemingly prospered for a while, but which later on incurred familiarity with the sheriff, all for the reason that they “didn’t know ’twas loaded.” I have no de- sire to create the impression that there is no money to be made in the cater- ing business. Lots of people are do- ing just as well in this line as others are in banking, but in such cases they know exactly what they are doing— know just what raw materials and their preparation count in the final ap- praisement when handed out to their customers. But in most instances they are ‘busness men, and sentiment sways them not. Among my acquaintances here is an individual well known in the hotel world as an extensive operator, who conducts one of our larger hotels and feeds countless thousands daily. These people specialize on a half dol- lar dinner, and it is a good one. They also make money on this feature. Prior to the demise of one of the brothers, which occurred some months ago, one of them was always to be found in the lobby glad-handing its patrons. The other was never in evidence, but at- tended to the buying of supplies. Naturally the ‘business has grown to such proportions that the actual stewarding is done (by assistants, but the large contracts are made by higher ups. Experts will tell you the pur- chases of this institution are made five per cent. lower than by competitors, which, in itself, means a handsome profit on the business of the institu- tion. Don’t let anyone influence you to go into the restaurant business just ‘because you know how to make coffee and “sinkers.” Survey the field and see if there is a demand for your prod- ucts, at a profit. In a letter received from my old neighbor, J. P. Oberlin, who was op- erating Hotel Whiting, Traverse City, when I was at Glen Lake, who until recently was operating Hotel Mon- terey, Janesville, Wisconsin, advises me that he is sojourning at Traverse City temporarily, but that he contem- plates spending the winter in Califor- nia, which I am pleased to hear, as I always enjoy him very much. Nels Rousseau, will re-open Hotel Barnes, at Manistique, which has been closed for several months, on Sept. 10. The house has been completely re-decorated and new furniture has ‘been installed. Both Mr. and Mrs. Rousseau have had several years’ ex- perience in hotel operation. Arthur Link, well known in Detroit hotel affairs, but at present manager MICHIGAN TRADESMAN of the Harmonie Club, in that city, is enjoying a three months’ vacation in Germany. Harry L. Price, a former manager of Hotel Durant, and afterward with Hotel Whittier, Detroit, has been ap- pointed manager of the Maketewa Country Club, ‘Cincinnati, and will as- sume his new duties at once, it is an- nounced. Curlee and Palmer, for two years operators of Hotel Western, at Big Rapids, have sold their lease and the furnishings to E. V. Stewart, of St. Louis. The Western was for years owned and operated ‘by W. F. Jenkins, now associated with Hotel Knight, Ashland, Wisconsin. The Western is a sixty room hotel and Mr. Stewart is already in charge. Mrs. Grace E. Hill, until recently president of the Women’s Auxiliary, of Michigan Charter No. 29, Hotel Greeters, and Secretary to E. J. Brad- well, managing director of Hotel Fort Shelby, died last week following a brain operation, She was very well known in Michigan hotel circles. Michigan hoteliers are certainly evi- dencing much interest in the sympos- ium on eighteenth amendment affairs being conducted in the Tradesman at present, all of which I am very glad to note. For a long time I have felt that hotel operators in general were taking too Httle interest in a matter which most mightily concerned them. That is, they seemed willing to allow the disease to take its course, which it has been doing, largely at their ex- pense. Now there will be an effort to elect representatives to Congress who will, at least, be representative. They are well organized, and with the back- ing of the American Hotel Association seem to be sitting pretty. The announced anxiety of Great Britain about her coming debt pay- ment to this country, is of interest to -us all as: England has heretofore en- deavored to hold up her end in the payment of her war debts. It seems that all these debtor nations seem to think the Christmas present President Hoover ‘bestowed upon them last year in the shape of an ill-advised morator- ium, was intended as a perpetual affair. According to a bulletin in the Hotel Review, the annual convention of the Michigan Hotel Association will be held at Traverse City, with local hotel men as hosts, on Friday and Saturday, Oct. 14 and 15. I was under the im- pression it is to be held this month, consequently do not undertake to be sure about the exact date. One thing I do know, however, this meeting will be fraught with much activity and some considerable politics, as there is a strong fight carded to secure the re- peal of the eighteenth amendment as well as the Volstead act which puts the teeth in the amendment. I had hoped to be with my old colleagues on that occasion, but my physicians is not inclined to encourage me greatly. During the season just closed, ac- cording to statistics, 42 per cent. of the tourists who visited Western Michigan stopped in regular hotels; 38 per cent. in tourists camps and farm lodging houses, and the remainder just “camp- ed out.” It takes just about three years to educate the unseasoned tour- ist to the fact that hotels are still the ideal places to check up resources, physical and otherwise. Now comes this Princeton professor who tells boys and girls to loaf. It would be better were he to tell them they should not loaf until after they have first worked; that loafing with- out work is just like sunshine without showers. One needs the rain to create an appreciation for the wind and sun and one needs the work to iber has a story fully appreciate idleness. If you are normally constituted just try loafing for a couple of months and then make vour reservation for accommodations in sOme asylum. Whether loafing is an art or business the Princeton pro- fessor does not state, but if a lot of students take him in a serious way they will become nuisances and father will have to pay rather more, which would ‘be pitiful. Splitting kindling wood and filling the kitchen wood box was what made the real citizens of yesterday, while the loafers “filled” the ‘bastiles. Waiters and waiters there are to be sure, but the other evening I discov- ered one of the profession who modest- lv confessed that he is a movie star. He is called upon quite often to give the studios the benefit of his experi- ence. “My job, sir, is a most import- ant one. I find my pleasure and some profit in dressing tables for sets out in the movies. There are some who say that the profession, or rather the art of waiting on tables, is dead—but I assure you it is not so. Bankers are bankers, diplomats are diplomats, and, I assure you that waiters are waiters. In a movie production it is highly im- portant, from an artistic standpoint, that tables be set properly.” Frank S. Verbeck. ——__©~¢<__ Brief Descriptions of Some Hardware Activities. Lansing, Sept. €—Reports come to the Michigan Hardware Association office every ‘week from members who feel they have been deluded in signing contracts. In most cases, complaint is made against companies mentioned in previous issues of the Merchandiser. Before entering inito ‘business negotia- tions with representatives of any firm with which you are not thoroughly familiar, observe these principles: First, pay down nothing on any con- tract; second, check every statement the salesman makes with the contract which he asks yo uto sign. Many memlbers have complained of the R. S. D. Co., the International Camera Co., the Atlas-Globe China Co. These are all operated out of the same office in Detroit and letters are signed by the same person as manager. Investigate before investing. The Association office is especially pleased with requests from members for the analyses and control service. Read what Max Powell of Mount Morris says concerning the Associa- tion Business Control ‘Profit Insur- ance” plan. ‘We have had business control installed for three years and are using the service for all it is worth this year ito good advantage. We were out of the red in June.” The Hardware Retailer for Septem- written by Ben R. Schade, merchandise manager of the Geo. W. Hubbard store in Flint, on their new ‘branch store designed: by L S. Swinehart, Field Secretary. Among the novel ideas developed is that of placing tools and builders’ hardware to the rear. Look at the photographs and read tle article. The Michigan Senate has thirty-nine members—only one a retail merchant. There are sixty-nine representatives— six of whom are retail merchants. No hardware dealer sits in the Senate or House, although there are barbers, brokers and bankers, lawyers, hotel clerks and locomotive engineers. Once the hardware merchant was a potent force politically and took a prominent part not only in local but in state and National politics. How have the mighty fallen! Received, without identification, photograph and. sketch of general mer- chandise store located on Main and Ekern (or Ekerh) street. Main sales room is 60 x 85; hardware on left, looking ‘to rear, groceries at back, dry goods and clothing at right; furniture and undertaking upstairs. Who knows this store, or the city in which lo- cated? 17 Study the electrical appliance mar- ket in your city, give it a prominent place in your store and have attrac- tive, seasonal displays all the time. When a store is out of an item that a patron wants, the salesperson writes the customer’s name and address on the front of a governmental postcard, a supply of which is kept convenient, makes a notation on the back showing the item wanted and places the card in a file. The customer is told that as soon as the merchandise arrives, the card will be mailed to him. He can then visit the store and examine the item without any obligation to buy. This plan is much more effective than to tell the customer he will be notified when ithe merchandise arrives. When he sees the card already addressed, he is very likely to wait until the arrival of the merchandise. One hundred twelve grocery stores shared a two weeks’ test on display. During the ‘first week, eight well ad- vertised, widely-known grocery prod- ucts were checked for sales when kept in their regular places. During the second week, the goods were specially displayed with a sales increase of 43% per cent. On one product the hen jumped as high as 72 per cent. and the smallest increase for any product was 32 per cent. It works in hardware Stores, too. Another Racket. Will Michigan dealers fall for it? Hardware dealers are being solicited to have their fire insurance policies checked for a fee of $10 a year by a man who eal ae as being formerly employed by the hardware mutuals. U pon enquiry, the mutuals inform us that “this is an old racket which has been tried in Illinois and Wisconsin.” Hardware mutual insurance representatives will check your policies and make condi- tions of all policies uniform. They know their jobs. Don’t leave it for outsiders. H. W. Bervig, Sec’y. _—-—_—¢>?_>___ Gabby Gleanings From Grand Rapids. F. C. Hannagan, 400 Jefferson avenue, is State representative for the Quick Tire Service, Inc., New York. John Van Dyke has engaged in the grocery business at 1803 Richmond street under the style of the Richmond Grocery. Perry & Oudman have leased the ground floor of the Pere Marquette cold storage building and have already taken possession, removing their office from 414 Lindquist building. The Pere Marquette cold storage will hereafter be managed by Julius C. Magnuson, who was superintendent of the building while under the manage- ment of Abe Schefman & Co. —_~-~.___ Everybody seems to notice spots on a vest except the man who’s wear- ing the vest. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. 18 MICHIGAN TRADESMAN Hie Seah DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Advertising and Selling Problems in Drug Stores. The purpose of advertising is to create desire. In so far as retail drug stores are concerned, the purpose of advertising is to create, among cus- tomers and prospective customers, the desire to purchase the services and merchandise they have for sale. Stated in another way, this means that suc- cessful advertising of drug stores must make possession of the services and merchandise these stores have for sale seem more desirable than the money these services and merchandise cost. Desire can be created in drug stores by personal salesmanship and by dis- plays in the store and in the windows. Personal salesmanship in drug stores will be the subject of later articles in this series. Creation and installation of displays which create desire was the subject of a series of nine articles of mine which appeared in the Journal of the Ameri- can Pharmaceutical Association from August 1927 to April 1928. The title of these articles is “the Psychology of Effective Display.” The use of the word “psychology” in that title should not frighten anybody. To many people psychology is a formid- able and mysterious word. It should not have any such connotation. Psy- chology is the study of peoples’ be- havior. The late Dr. George A. Dor- sey made a great contribution to the popular understanding of psychology in his book, “Why We Behave Like Human Beings.” What I tried to do in this series of articles on the Psychology of Effective Display was to take the recognized and accepted facts and principles about hu- man behavior and indicate, with defi- nite examples, the effective use of these principles and facts in the construction of displays which create desire for the merchandise and services shown. It is my sincere belief that a study of these facts and principles, as set down in this series of articles, will prove help- ful to any druggist who wants to make the time, money and effort he puts into displays produce the greatest possible return fo rhim. It is obvious, of course, that displays in a drug store and in its windows can influence directly only those people who enter the store or at least pass by it. It is necessary for many drug stores, particularly those located in communities of small size which draw their patronage from wide areas, to use additional means in order to create the desire among these people to visit their stores or visit them more often. This involves necessarily the con- sideration of the external advertising media which can be successfully em- ployed. Before beginning such a dis- cussion, it is of the utmost importance to recognize immediately that the foundation of any successful attempts to create desire for services and mer- chandise sold in drug stores must be based upon honest services and fairly priced merchandise. Otherwise, con- tinued efforts to advertise and create desire are built upon a wobbly and uncertain foundation which, sooner or later, must fail. For drug stores located in the busiest shopping centers of the cities they serve, newspapers have proved, fre- quently, to be profitable means of ad- vertising. This is especially true in communities under 25,000 population if these communities are served by daily, semi-weekly or weekly local news- papers which are carefully read and highly regarded. The existence of such newspapers is not an assurance, however, that a drug store always can employ space in them for profitable advertising. The situation is analogous to a vacant lot in a desirable business center. The vacant lot merely presents an oppor- tunity for profit. To realize this profit, it is necessary to erect upon the lot an improvement in the form of a store building suitable for the type of retail business to be conducted there. Space in a widely read and highly regarded local newspaper is exactly similar in its value. The space itself has potential value ‘but this value can be realiized only when that space is effectively used to create desire for the services and merchandise described in the space. This is a point which, regrettably, is frequently overlooked. I have seen in October in country weeklies advertise- ments of drug stores still hopefully proclaiming that now is the time to think about spring housecleaning. Obviously such advertisers have not only failed to take fullest advantage of the opportunities created by newspaper space, but actually, by inappropriate advertising, have created the impres- sion that the stores themselves are not alert and certainly are carelessly man- aged or such untimely advertising would not be used to represent them. Successful newspaper advertising should not be undertaken without a definite and complete program care- fully worked out in all its details in advance of the appearance of the first advertisement. One of the greatest values that news- paper advertising can have results from its accumulative effects, just as one of ithe greatest values a drug store itself can have results from the accu- mulated good will expressing itself in the continud and satisfied patronage of a large number of customers. To obtain this accumulative advan- tage of continuous advertising, it iis necessary, therefore, for a complete program of advertisements to be plan- ned in advance. One of the most common forms of drug store advertising, although cer- tainly not one of the most suitable or desirable, is the blatant announcement of greatly reduced prices on popular merchandise. The reason that adver- tising of this kind is not as effective as other kinds of advertising is that it lacks originality. Every other store which sells similar merchandise can do the same thing. Newspaper advertising of cut prices, just as cut prices themselves, are wide- ly used because this is a method of advertising which requires very little care and thought in its preparation. This apparent advantage is also its weakness, as I have indicated above, because the ease with which such an advertising plan can be initiated also means that the plan can be easily copied. Advertisements which are distinc- tive and original are harder to plan but, once planned and executed, have far more selling power because of their originality and the difficulty with which they are successfully imitated. The difficulty of imitating them results, in considerable part, from the unwill- ingness of most compétitors ‘to devote to newspaper advertising any consid- erable amount of thought and care. As I have said repeatedly in this series of articles, the one thing that distinguishes a drug store from all other stores is ithe fact that it is equip- September 7, 1932 ped and able to render professional services which no other retail store is licensed to perform. Therefore if newspaper advertise- ments, based upon this distinctive fea- ture of drug store service, are planned BROOKSIDE BRAND WHISK BROOMS ROTARY PRIZF Whisk AMSTERDAM BROOM CO. AMSTERDAM , N.Y ALL STYLES AND PRICES TOURISTS DEMAND BOOST FOR MICHIGAN WHOLESALERS THEY BOOST Ui TOURIST RESORT ASSN National Candy Co., Inc. PUTNAM FACTORY rang Rapids, Mich. BECAUSE FOR YOU. GOOD CANDY PENCILS, Grand Rapids SCHOOL SUPPLIES PENCIL AND INK TABLETS, ERASERS, PENHOLDERS, PAINTS, INKS, MUCILAGE, COMPASS- ES, SLATES, CRAYOLAS, CRAYONS, CHALKS, PENS, COLORED PENCILS, NOTE BOOKS, DRAWING TABLETS, ARTISTS. BRUSHES, SPELLING BLANKS, THEME TABLETS, COMPASS SETS, COLOR BOXES, LOOSE LEAF COVERS, SCHOOL COMPANIONS, PENCIL BOXES, PROTRACTORS, BAN- NER NOTE BOOKS, NOTE ‘BOOK FIL- LERS, MUSIC BOOKS, ETC. Hazeltine @ Perkins Drug Co. PRANG’S DICTIONARIES, Michigan September 7, 1932 they are M J not and ca I c H I G A N copied b nnot be readil TRADE y all the ma ily advertisi SMA : n in rtisin N palers Ge ctopes Be ae ef com- of $25 a Ina drug store with sale Most : S Tace to-day. 000 a year, an be ee W cludive oe recognize this ex one per cent. of its oe of HOLESALE DRUG PRI = : vantage of : x- tising tl ; pts for ad lem is theirs. Th g thus woul oul E CU the effecti eprob- $20 ould be $250 RENT ve stat : per montl , or about Price advanta . statement of this nth. In othe s quoted : ge in new Is a druggi other words, su ; are nominal, ba ments, spaper advertise- all Sea has available to Ts se 2 Acid : ? atch on market the day of issue All too » costs of advertising, i or Boric, Powd., or @ 10 Al um . of : : : vertising ; ric, Powd., oes, B : H > nee: : ten the execution res / the cost of the n ng, including Xtal, Ib. asd 081 so ee oes Pu., lb.2 00@2 25 vertisement which is bui Sults in any incid ewspaper space and Carbolic, Xtal.,lb. oe 20 Powd., Ib b.gourds@ 60 ion k Gom., Ib. 1 00@1 25 the famili ich is built around =a ; dental costs, a maxi oY. ke @ 43 Aloes, Socotrine, 35 @ 45 juste Ber., lb. 4 00 OB Careé ar theme — “Prescripti about $20 oe a : maximum of Muriatic, Com’) 40 @ 55 1b otrine, jac W’d, lb. 1 aaa 25 - eres Compounded.” 4 a tactes ee With four to a oo ie ts _Powd., tb. @ is Lav. aoe a ‘ woe 8 s taken for granted 1 a fact month, it is m s to prepare each Gale Ih. a ie ae Ib. . ieee bene : ae Ib. 2 15 Arabi _ @ 5 non, Ib, ---~ 2 : tomers. T d ‘by drug store it is manifestly i : ach ‘catshune ib. 15 @ 25 ic, see, Ib ) 50 Mustard, t 00@2 25 Ss. GS a aertice ft ‘ cus- a druggist stly impossible for . phuric, lb. __ 034%@ Arabic, sorts, lb. 15 @ 45 Mustard, pence 2 @1 50 erous beca i really is dang- 8 _to pay any co artaric, lb. ---_ 35 10 Arabic, Gran.. lk 145 @ 25 Oran » art., oz8. @ 36 cerae use the inference is that . son to wriite these | ; mpetent per- Alcohol @ 45 Arabic, P’d —_ _ @ 35 Geena Sw., Ib. 4 00@4 25 ptions sometimes ee ee eee ae se advertisements fo Denatured, Na Asafoetida, | 1b._ 25, @ 35 eo art, compounded s aren’t carefully : still keep the t : : Gak ee Asafoetida, Po. ih 50@ 60 Pennyroyal, Ib. 1 00@1 2 ed, y advertising withi ie total costs of a at 50 @ 60 Guaiac (Pe ib @ i =F yroyal, lb. 3 25q 0 Tie sce hing ic t were sing within the limits indicated Wood, oe ---- 4 25@5 00 Guaiac Ib, =~ @ 60 ioe lb. 3 aaa a as : . : icate : . ---- ; . ae , a statement ofte s true of another Bis i Alum-Potash : ee @ 70 Rose, Geran., oz: @2 50 ues a be ae ee ae ot why the problem of Bee os USP 4g Myrrh. Ib. a. £6, ed pee: ne : a ile m of prepar- owd. or Gra. 1b. 13 _ .. low wus Wastes - important part of os owe a newspaper pope — 054%@ 13 ee Pow., Ib. ¢ 60 se 1 50@1 75 : ven : : ents rests up ¢ ise. © monia ac, Orange, 75 rE : staten GN worse, : upon ith i oncentrat nge, pt. Ib. : get sce No substitution ee pritero himself. As eee eu 3 a oo 0S%O@ - ‘Gua 25 @ 35 Sarna a many ie xactly what vo . u any d : Ca matter of f SW ib 3 Shell , 8 6@ & . ras, < your doctor , y druggist who of fact, Carbonate, Ib._- 5%4@ 13 ac, white, a true, 1b. ne successful on lemap ies "fy, can train eae talk convincing- Muriate, ip. ib - e 25 oe Ib. 35 @ 45 suomi Ib. 73 Ol a sonal services of per- : self to write ad : uriate, G 30 N . Spearmint . 4 0 : Sof d ments which advertise- M » Gra., Ib. 08 No. 1, bbl Tans » Ib.-- 3 00@3 25 itherefore a drug stor as whic carr : uriate, Po., 1 @ 18 No : s... 200@2 25 T iv Ib =. 5 5 : , to be consid e has, In later arti y equal conviction b. 20 @ 30 P . 2, Ibs. 1 75G 25 hyme, Red, It 00@5 25 : ‘icles i : . : -— 175@200 TI . » Ib, 1 50 iginal than th erably more or- articles in this seri Po Arsenic Ow. Ib. 1 25 hyme, Whi @1 75 e€ worn cand 'to name a . eres, I plat pnd — = 5@1 50 Winte <= ib. 5 75@32 0 : d a nd expla : a --- 07 Ho rgreen 0 genie quoted above angerous ant technical ce the most import- fin “Ga ane Fe 25 @ 40 Leaf, true, Ib. 6 00@6 25 e : : ems i Fi ; ; —- 00 = : . Ib. : fas most successful adverti tion of productiv s in the prepara- Fin Cana. Ib. 2 a 80 %s Loos Hops Syn. ee 3 00@3 25 this kind that I ha rtisements ments ve drug store advertise Peru 7 Ib. 65 @1 2 e, Pressed, Warmaeed ay be @1 00 see ve Ss S. e- a Se —sydrogen Fe To . Ib. 6 00 Ver Cocments cinch ateadil een are ad- What I hav Po Ip 2 ‘ ua: mao Mya@eass aos 60 nce ib. 7 or = impress upon customer peti surely size in this oo trying to empha 6c Barks @1 8b ae — 25 00@27 00 Castor fies si ti s an S artic 7} ‘| Ls ¥, + gross 1 ; - --13 se customers the services ee ee svete a om) hed ee @ Lb. gross 10 O0@10 50 God Eaves, Hass 220 8s cy in conservi phar- si : sing, is th in., Po., Ib. 2 : Indi wegi or- : ing and : sity for the deve oS e neces- Saigo las 0 @ 2 Madras, 1 go Cc an, gal __1 public health protecting development of : Sai nm ib. @ b 2. 2 06 ot. Seed G 00@1 50 ; ous pro ; of a continu- aigon, Po., 1 @ 40 Ins @2 25 Lard, als. 90@1 Adverts program of such ad on Elm, 1b _ib 6 @ ¢o Pur ect Powder I ex., gal. 1 10 isements of ; u the outlini advertising < . Paad | 35 @ 1b. 8 Lard, No. 4 55@1 65 th : ining . ; g and m, Powd. @ 40 —— 25 - Linsee . wal. 1 2 properly and caref is kind, if subjects i g of a series of suitable a oe ee eS Lead Acetat 5 4 er eS tae oe phasiz . efully worded jects in the executi able Sassafras (P’d Ib 40 @ 45 al, Ib. e . seed, boil. cal. s6@ 68 a size, for instance, the imp oo Bee xecution of this pro- acces “es Ib. 45) @ 35 Powd. & Gran. a @ a eens . gal. 56@ 71 e wider use of ' , portance of oo oor ie @ Licori 35 atra. Gt. 5 se of 'the Schi S ptree, Po., lb @ 25 Bet icorice Olive _. ¥ 26@1 35 t - chick test : ources o . lb 25 @ 3 racts, sti , 7 coe whether or not eas de- ments of ne eee ‘for advertise- Cubeb oe ‘ Lacan box 4 50 @2 no zal. 2 50@3 00 mune fr f : n are ype whi | Cc oo ozenges, | e 00 Ss gal see th e from diphtheria. It is gested above ne ae noe fo aa tee Gis ea | 25Q1 $0 ee that an advertisement of i. fo at ce ck are obtainable, without per. Ib. _. 10 @ = a pig ox @1 50 Eiger a > 50 may tbe a disti is kind , or at very small P Blue Vitriol 3uchu, Ib : Wik 65 ‘ inct contrit : of th : : cost, from . Ound -__ ! Buct -- Short ale, gal @ 175 lic health rl bution to ul e life insura many — 05 @ 15 nu, Ib., lon @ 50 . a= @2 0 : and safet pub- state surance companies, f Bora @ 15 Buchu, P'd,, .- ¢ G Opium vs time an y. At the san and local de s, Irom P'd or Xtal x Sage, b lb. @ 6 um, ozs., $1. y pharmaci : 16 Oh partments : . Ib. 06 ace ulk, lb. 60 Ib. 40; that S cist readily can 6 ealth and from th ? ‘i of public Brimst @ 18 sage, loose 25 @ 30 Powder, ozs. § 30 00@2 uch advertising is b ; ee ment. Depart ie Federal Govern Pound - ane ggpressed a i er, ozs., $1. fog 0 50 create i : oun : epartment L ee @ 1 sage, oO r oe “me 6. og and good will As Government which poled Federal Pound Camphor 0 Sans. Padé ae @ an - . Ozs., $1. a 1 00@21 50 s and other Pacat at small bi ee a Cathet 60 @ 75 enna, - @ 35 i see OE OO ple. It even i : professional peo- a3 yall cost, material ; OF R : Cantharide Alexandri Par @21 50 n is likely t : : suitable f al about subjects ussian, Powd . Tinne ia, 1b.50 @ 6 Pound affine Sreased cates Ey ta o result in in- tj e for use in dr s Chinese, Powd. @150 _ Po vella, 1b.20 @ (i 06%@ ; by him of th tisements, i ug store adver- y Powe @1 25 Uv Gees Pa 15 necessary e seru a , Incluc 5 rc 5 va Ursi =. 20 @ 435 Black, pper 3 for the test. ms Public Health a. United States "white, cues Pet fea! SB we “i Go i rvice . white, cm @ fhite, g 2 a e Dick test for scarlet fever. f States Department of 7 the United Le @3 60 Chloride Lime 30 ui oa — 35 $ z es an dimmediat : : ur- the United S griculture and French Powd : @6 00 Chloride, med., dz. @ 85 Pound urgundy profitable subj e interesting and mer d States Department of C Com, 1b .. 0 + ee oe Ot 45 we 20 @ 2 tisements of ject for newspaper adver S ae Precipitated, Ib. 12° ai ai a © suner, Pace s of pharmaci 2 Anoth epared, lb. : ao: 60 @ 75 Amb : in,lb. 12 dhie subjects ape ; cies. Other suit- ] nother group of subjects a White, lump. Jb. - . 16 Carb., son 75 Cream’ oo 14 s 7 miscuous use of ne oe of pro- pee Po eepepe eats an Pods woo . one iyiss, Ib. S oe Lily White, Ib. 30 e 22 xatives ouncem Ss is the » 1b, ---.W- 6 rb., P’wd., lb. 32 hit : 25 ache remedi s and head- ent of new Powder 0 @ 7 Oxi L. it. 1s e, Ib. 22 : ies. Certai : m = ew and i... 6 @ Oride, Ha -15 @ 2 Plast @ 27 vertisement which tainly a rational ad- eae and services ssc a aes ea 2 @ E5 Oxide, light’ Ee @ 1% Barrels " Paris Dental nam: : 1 i we GF e, . le a aon in ber of the i mes a large num- ¢j ce of facts for use i ee ponds @ P Mentho 29 ss, 1b. --__- “as a Bones ‘ternal conditions of whick tisements aris F we the adver red, Ib. __ 30 @ e ound ___ ' : a ataane 34@ 08 ersistent heada : whic s arises inevitably | Oe Marcu 28@4 64 austic, st’k che is th purcha's sly from th Ounce came Mercu Liquor S1b. 55 @ a decided contributi the symptom, i e of the merchandi e 6 =... 12 85 Pound - ry mW a 88 ntribution t i » 1S dru : chandise All Co aa ll 1d 65 eS @ 40 o public hea’ ggist need : : the Xtal pperas M : @1 80 Potassi Other fi public health. s to do eae . Ib. - Oo orphine Acetate tum elds tn hi what he I in considerin Powdered, lb. _. 03%@ 10 unces — Bic ; Ib. | 66 drug st which producti ; i should say ab ne . lb. -. 04 @ ia @12 00 | arbonate, Ib @ 9% ore advertisem clive chandise a out new m a Cre 15 a a ee ee oe c 3ichromat 30 @ 35 : : and servi a er P am Tarta M @12 68 Bromi e, Ib. 15 ten are insectici ents can be writ- : services is to < : ound ~~ nF B ustard romide, lb @ 25 eticiiae aad this questi bia 60 ate 23 @ ulk, Powd Gathensis A” 51 : roden : juestion—Why di : 40 ” onate, @ 172 Sas medicine SE ane merchandise, or a did I buy this Pou oe me Ly ---- 4 @ 50 oo Toe = Ss : e ’ . a oe, why . . Se ea ae . » ieee be aL. . jects as pets, poultry and oS such this service? An an y am I installing Yello Dextrine i a Bio onene @ 35 ~~ =powd., . — 7 € a mals, horticultural supphi ‘arm ani- tions inevitalb! swer to these ques- White oe. lb. 06%@ 15 beri i Nee “ee a Si , 23 preparations f ies and other whi y must prod rn, Ib. 07 @ 1 ee i Pom ib 96 = or home and f which can ‘be : uce facts : Extra 5 N %@ 15 ermanganate, 64 The writi arm use. used in the writi Witch Hazel et Pound utmeg Prussiate, Ib. 22% 038 niting of advertis productive adverti iting of low Lab el, Yel- Powditea iL Red : newspapers is a Pies gen i. oe ere about these Licorice, Pan ip 30 @ = oe pene @ 50 valbsw, x 5 @ 90 considerable t Sry whitch requires F : : merchandise. Fle . 6 Pound ux Vomica Q Ee @ 60 eae echnical skil ‘or instance, i Arnica we Pocaaea a ne Chips druggists have ie iil 2 Not all cides to open : . = pharmacist de- Sie ie @ 80 —o ln 15 e a Powd ih” 15 @ 20 that is sometin : e remedy blood, uri clinical laboratory f German, Ib. -- imac CO : -—— = © & d . nes suggested » urme and oth y tor Roman, lb an @ 46 Bi d, 5 oz Quinine ruggist, not per is for a answers t er analyses, his wa. @ 90 it., true, ozs - cans., ozs. adverti personally experie s to the questi Ameri Bit., art. : @ @ =z s @ 5 vertisen ap nced in open : on—Why h erican, Ib s » OZS. 0 Eps al oo. ee cat pened this laborator y have I Spanish, ozs. @1 25 Sweet, true, Ib. 1 £5 Gain “** y to do it for hi ‘ome- the subj y, must pr id Formal ; @1 25 ; Art., Ib 4 I “7 6 5 . ject matt _ provi Cc P a dehyde B Amber s s. 00@1 25 Lump, 1b i ie a good : im. Theoretically < er for suitab ound _ » Bulk - , crude, lb Ph og ide : : y, tisements, if hi : able adver- 09 mber, » lb. 75@1 _Gran., 1 @ 10 doesn’t = Practically this idea nts, if his plan is sound = P Fuller’s Earth @ 20 Anise, tie lb. 1 5@2 < Nitre, b. ---- 083%@ 10 ae 4 work well in the preparati The very familiarit umn owder, Ib. _-. 05 @ 1 Be Lo 1 25@1 60 Xtal or Powd. 10 ne oui store advertisements and one enjoy with the ity which druggists Beua Gelatin 0 Gaeut ¢ i cs cena pe nana Ib. oe 09 ¢ = le reason. this stances which a wie eo 2 a 60 @ 7 Caraway a ie oO iL ae Experience ha stores i re to be found in thei Brok., Br Glue Cassia, USP, Ib. 3 00@3 25 Seta 24@ 08 tof as proved that it i : s is apt to lead t eir Gro’d. D o., lb. 20 @ 30 Cedar Saat’ . 2 25@2 60 Ash oda profitable for a drug st it is un- ing of interesti o the overlook- Whi. Bc mee nm “Oo Leaf, Ib. 2 00@2 25 Bicarbonate, Ib 03 @ 10 more than g store to spend abo ng and convincing f White Ga. Ib. 27%@ 35 Coml., Ib. Caustic, C 1 Ib. 03%@ 10 one and. certai ut these sub. : g tacts Ib. 26 Citron ___ 1.00@1 25 Hyposul o’1., Ib. 08 than t ainly no n stances wh White AXX @ 3% ella, Ib. 7 posulphite @ 15 n two per cent. of i io more used as subj which could be Ib. light, Sua ho see tia ko eo ' its receipts f jects for new a. @ Gain te 2 00@2 25 Sulphi . Ib 23 @ s for : spaper ad ibbon 40 » Ibs. ite, 28 (Continued on i wean oO --- 8 00@8 25 Xtal., Ib page 22) Glyceri Erigeron A E 5 00@5 25 Dry Powd ih 07 @ 12 Pound “ Buca , . -- 4 00@4 2 Silicat ., Ib. 12% nee lyptus, I 5 ate, Sol @ 2 4a fe seen 4 eS ---- 2 00@2 25 Gallons Tenens es 55 @ 170 ‘MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. a = ae ADVANCED DECLINED Pork Paper Coffee Sardines Bottle Caps AMMONIA BROOMS Pears Parsons, 64 oz. —---__ 295 Leader, 4 sewed __.. 3 45 Pride of Mich. No. 2% 3 60 Parsons, 32 ez. —...-— 3 35 Our Success, 5 sewed 5 25 Parsons, 18 oz. ------ 420 Hustlers, 4 sewed ___ 5 50 Parsons, 10 oz. —----- r : Standard, 6 ee _. 7 50 ae P ej ee Quaker, 5 sewed ____ 6 25 s eis Warehouse 650 Grand Duke, No. 2%__ 3 25 Mone 0 2 75 APPLE BUTTER Whisk; No. 3... = 2 25 Quaker, 12-38 oz., doz. 2 00 : ‘ tack Raspberries Musselman, 12-38 oz. OF 2 80 Og 2 ee. 2 00 Amsterdam Brands Priae of Mich. No. 2._ 2 45 BAKING POWDERS Royal, 2 0z., adcov. _.._—-83 Royal, 4 oz.. doz. ___. 1 80 Royal, 6 oz.. doz. _... 2 45 Royal, 12 oz.. doz. ____ 4 85 Royal, 2% lbs.. doz... 13 75 Royal, 5 lbs., doz.____ 24 50 DrAY 2359 3697 Zoe Howote® KC, 10c size, 8 oz. -- 3 60 KC, 15¢ size, 12 oz. -_ 5 40 KC, 20c size, full Ib.-- 6 80 KC, 25¢ size. 25 oz. -. 9 00 KC, 50c size. 50 oz. -- 8 50 Ka? 5 ib. sive 6 50 KC, 10 ib. size —-—_ _ 6 50 BLEACHER CLEANSER Clorox, 16 oz., 24s -. 3 00 Lizzie. 16 oz., 12n _._. 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS 100 Ib. me Chill Beans _... Dry Lima Beans 100 Ib. é 35 Pinto Beans 5 50 White H’d P. Beans 2 90 Split Peas, Yell., 60 lb. 4 40 Split Peas. Grin 60 lb. 3 15 Scotch Peas, 100 Ib. -- 5 20 BURNERS Queen Ann, No. 1 _. 1 15 Queen Ann, No. 2 __ 1 25 White Flame. No. 1 ang 2 dor. —.... 2 25 BOTTLE CAPS Dbl. Lacauor, 1 gross pke., per gross —-___- 13 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136 2 50 Corn Flakes, No. 124 2 50 Pep, No, 224 =. 00 Pep, Ne. 202 2 00 Krumbles, No. 424 ___ Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Krispies, 6 oz. —- Rice Krispies, 1 oz. _- All Bran, 16 oz. All Bran, 10 oz. All Bran. % oz. Kaffe Hag. 6 1-lb. ok Whole Wheat Fla., 24 1 90 bt NO OO DO te 9 FO DO bo ol Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6-_ 8 00 White Swan Par., No.6 8 50 ROLLED OATS Purity Brand Instant or Regular => ee ae rs an 9 INSTANT | eWptes 4 = | ee As i eto | a - | PURITY OATS CEE RT OM, Ci | — Simpl; 245 1 53 Lerge, 128. 1 85 China, large,. 12s -. 2 70 Chest-o-Silver, 12 lge. 2 98 Glassware, 12s, large 2 25 Purity Oat Snaps, 24s 2 20 Post Brands Grapenut Flakes, 24s Grape-Nuts, 24s ----- Grape-Nuts, 50 Instant Postum, No. 8 Instant Postum, No. 10 bo Dh PY PO Co po np or Postum Cereal, No. 0 Post Toasties, 36s -- 2 50 Post Toasties, 24s -- 2 5U Post Bran, PBF 24 —. 2 85 Post Bran PBF 36 —-- 2 85 BRUSHES Scrub Solid Back, 8 in. ~--- 1 50 Solid Back. 1 in. ---. 1 75 Pointed Ends ------- 1 25 Stove Shaker 2. 1 80 No. 60 2 00 Peerness 2 2 60 Shoe No. 2-0) 2 25 NG; 2-0 2 3 00 BUTTER COLOR Dandelion ....—-..---- 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 lbs. ---- 12.8 Paraffine, 6s —.__.._ 14% Paraffine, 12s —-----—. 14% Wicking 22 40 Tudor, 6s, per box -- 30 CANNED FRUITS Hart Brand Appies No, 10 2) 4 75 Blackberries Pride of Michigan ____ 2 55 Cherries Mich. red, No. 10 --_. 5 25 Bed: NO: 2 2 3 0U Pride of. Mich., No. 2 2 60 Marcellus Red es 2 10 Syeciaa. ie 2202 1 38 ‘Vhoie White —...__ 2 8c Gooseberries No. 4) 2 50 1B SDN RN RDO RR AR OR RRA se Raspberries No. Seo 3 25 NO. 2 ees 2 00 Marcellus, No. 2 ____ 2 35 Pride of Mich. No. __ 2 90 Strawberries NO. 2 oo 3 00 BS Oe ae 1 20 Marcellus, No, 2 ___- 1 85 CANNED FISH Clam Ch der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz, Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. __ 1 35 Lobster, No. %, Star 2 75 Shrimp, 4. wet 45 Sard’s,-% Oil, Key __ 4 50 Sardines, 4 Oil, k’less 3 60 Salmon, Red Alaska__ Salmon, Med. Alaska Salmon. Pink, Alaska oo or Sardines, Im. 4, ea. 6@i6 Sardines, Im., %, ea. - 25 Sardines, Cal, 1 10 eee 1 75 doz. a ow R o or CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut 10 Beef, No. 1, Corned __ 2 00 Beef. No. 1, Roast __ 2 70 Beef, 2% oz., Qua., sli. 4 oz. Qua., sli. Beef. No. 1, B’nut. sli. Beefsteak & Onions, s. Chili Con Car., 1s ____ Deviled Ham, %s ____ Deviled Ham, %s ____ Potted Beef, 4 oz. ____ Potted Meat. % Libby 52 Potted Meat, % Libby 80 Potted Meat. % Qua. 75 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage. Qua. 90 bo o Veal Loaf. Medium __ 2 25 Baked Beans Campbells ....._._____ 64 Quaker, 16 oz. -_____ 60 Fremont, No. 2 ______ 1 25 Van Camp, med. _____ 1 25 CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36 cs. 1 70 No. 2% Size, Doz. _. 95 No. 10 Sauce —._..__. 4 00 Lima Beans Little Quaker, No. 10 10 50 Little Quaker, No. 1__ 1 15 Baby, No. 1 Pride of Mich. No. 2__ 1 60 Marcellus, No. 10 ____ 6 50 String Beans Tittle Dot, Noe. 2 __- Little Dot. No. 1 ---- Little Quaker, No. 1-- Little Quaker, No. 2_-- Choice, Whole, No. 2_- Choice. Whole, No. 1-- Cut, No: 10 2. Cut No 2 Cut, Noe. 1 Pride of Michigan —-- Red Kidney Beans 0 4 1 Marcellus Cut, No. 10. 7 Wax Beans Little Bot, No. 2 -—_- Tittle Dot. No. 4 --— Little Quaker, No. 1_- te DO Choice, Whole, No. 10 10 Choice, Whole, No. 2 Choice. Whole, No. 1 Cut, No. 10 Cut, No. 2 Cut, No. 1 Pride of Mich., No. 2 1 a3 A Marcellus Cut. No. 10_ 7 Beets Extra Small, No. 2 -- Fancy Small, No. 2 -- Pride of Mich., No. 2% Hart Cut, No. 0 —._ Marcel. Whole, No. 2% 95 60 Carrots Diced, Noe: 2 22... 115 Diced, No. 10 __... 5 25 Co Golden Ban., "No. 2... 1 20 Golden Ban.. No. 10 10 vv Little Quaker, No. 1. 90 Country Gen., No. 1. &5 Country Gen., No. 2_. 1 20 Pride of Mich.. No. 1 R0 Marcelins, No. 2 .... 95 Fancy Crosby, No. 2. 1 15 Whole Grain. 6 Ban- tam, No 2 45 Peas Little Dot. No. 2 ____ 2 40 Little Quaker. No. 10 ll 25 Little Quaker, No. 2__ 2 15 Little Quaker, No. 1__ 1 45 Sifted Kk. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Sifted E. June, No. 1__ 1 25 Belle of Hart, No. 2__ 1 75 Pride of Mich., No. 2__ 1 45 Marcel., Sw. W, No. 2 1 50 Marcel., E. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin NO. 40 es = 3D No. 246 ee 1 35 No: 2 1 05 Sauerkraut ING. 40 a 4 25 IID: oe oe 115 NO. 8 oe 85 Spinach IO, 2eG 2 25 NOs 2 1 80 Squash Boston, No, 3 ___._.. 1 35 Succotash Golden Bantum. No. 2 2 10 Hart, No: 2 2 1 80 Pride of Michigan __ 1 63 Marcellus, No. 2 ~-_. 115 Tomatoes No. 10 2 5 80 NO. Bie 2 00 NOs 2 1 50 Pride of Mich., No. 24% 1 70 Pride of Mich., No. 2. 1 35 CATSUP Sniders, 8 oz. ~___-___ 1 35 Sniders, 14 oz. ______ 15 Sniders. No. 1010 _._._ 90 Sniders, Gallon Glass. 1 25 CHILI. SAUCE Sniders, 8 0z, ~------- 10 Sniders, 14 oz. ------ 3 00 Sniders, No. 1010 ---. 1 25 Sniders. Gallon Glass_ 1 45 OYSTER COCKTAIL Sniders, 8 oz. ~------- 2 10 Sniders, . OZ.) oes 2 40 Sniders, G7. 22 3 00 Sniders, Gallon Glass 1 45 CHEESE Roguerort 22520 55 Wisconsin Daisy - ---- 15 Wisconsin Flat. ...-.- 15 New York June =... 2. 24 Ban Aro 2 ee 40 PICK 15 Michigan = Flats 22.2... 14 Michigan Daisies —___-- 14 Wisconsin Longhorn ~-- 15 Imported Leyden 2 1 lb. Limberger —_------ 18 Imported Swiss -------- 52 Kraft Pimento Loaf -. 20 Kraft American Loaf —. 18 Kraft Brick Loaf -__-_- 18 Kraft Swiss Loaf —___-- 22 Kraft Old Eng. Loaf__ 33 Kraft, Pimento, % Ib. 1 35 Kraft, American, % lb. 1 36 Kraft, Brick, % lb. —. 1 35 Kraft, Limbur., % lb. 1 65 CHEWING GUM Adams Black Jack --_.. 65 Adams Bloodberry —_-- 65 Adams Dentyne __-_----. 65 Adams Calif. Fruit —-_ 65 Adams Sen Sen -_---- 65 Beeman’s Pepsin -_--~_- 65 Beechnut Wintergreen_ Beechnut Peppermint —_ Beechnut Spearmint -- Doubliemint 22202 65 Peppermint. Wrigleys —. 65 Spearmint, Wrigleys -- 4 Sniey Prat. 222 Wrigley’s. P-K —...._.- ee FONG 22 65 ‘Peaberry 22 65 Droste’s Dutch, 1 lb.__ 8 00 Droste’s Dutch, % Ib. 4 25 Droste’s Dutch, % lb. 2 25 Droste’s Dutch, 5 lbs. 2 50 Droste’s Dutch, 28 lbs. 35 Droste’s Dutch, 55 lbs. 35 Chocolate Apples a. 4 50 Pastelles. No. 1 ____ 12 60 Pastelles, % lb. --____ 6 60 Pains De Cafe ______ 3 00 Droste’s Bars, Delft Pastelles 1 lb. Rose Tin Bon Bons 22.5 ss 18 00 7 oz. Rose Tin Bon PONS ee 9 00 13 oz. Creme De Cara- Me 13 20 12 oz. Rosaces __----__ 7 80 % lb. Pastelles -___-- 3 40 Langues De Chats -_ 4 80 CHOCOLATE Baker, Prem.. 6 lb. % 2 50 Baker, Pre., 6 lb. 3 oz. 2 55 CLOTHES LINE Hemp, 50 ft. -_. 2 00@2 25 ite Cotton, OO ff) ee 1 50@1 75 Braided, “50 ; Ge ereermeto 1 90 Cupples Cord __-_-__- 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand Boston Breakfast -_.. 26% Breakfast Cup —-_____ 24 WNPCTIAL 2. 2 38 We ie ee 20 MASOSIIC) 2 31 Morton House ____--__ 35 Wedrow 2 291% AOURICOE 32 September 7, 1932 McLaughlin’s Kept-Fresh Coffee Extracts M: Y.. per 100 _..- 1 Frank’s 50 pkgs. -_ 4 25 Hummel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Pave Tan fo 2 55 Pape; Baby oo 1 43 Quaker, Tall, 10% oz. Quaker, Baby, 4 doz. Quaker, Gallon, % dz. Carnation, Tall, 4 doz, Carnation, Baby, 4 dz. 1 28 Oatman’s Dundee. Tall 2 85 Oatman’s D’dee, Baby Pet, Valo 2 50 Pet, Baby, 4 dozen __ 1 25 Bordens Tall, 4 dozen 2 85 Borden's Baby. 4 doz. 1 43 CILGARS Hemt. Champions -_ 38 50 Webster Cadillac __.__ 75 00 Webster Golden Wed. 75 00 Websterettes ________ 38 50 Cuneos 220 38 50 Garcia Grand Babies 38 50 Bradstreets —-_______ 8 50 La Palena Senators_ 75:00 Odins 3 Throw Outs —....____ 37 50 R G Dun Boquet _. 75 00 Perfect Garcia Subl. 95 00 Budwiser 2... 6. 19 50 Dry Slitz Stogies _- 20 00 Tango Pantellas ____ 13 90 Isabella-Manilla -_.. 19 50 Hampton Arms Jun'’r 387 50 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten -—-----.___. 14 T5CGGCr 11 French Creams —_______ a3 Paris: Creams 2. 14 SURO 09 Fancy Mixture ________ 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 50 Milk Chocolate A A 1 50 Nibble Sticks —_..-___ 1 50 Chocolate Nut Rolls — 1 60 Blue Ribbon _1 25 Gum Drops Pails Champion Gums __-____ 14 dely Strings 2.0. 14 Lozenges Pails A. A. Pep. Lozenges —_ 14 A. A. Pink Lozenges __ 14 A. A. Choc. Lozenges __ 14 Motto Hoarts 0 18 Malted Milk Lozenges__ 20 Hard Goods Lemon Drops -_--____ O. F. Horehound drops 14 Anise Squares ~_-______ 13 Peanut Squares —___--... 14 Cough Drops __ oe Putnam 8 1 35 Smith Bros: 2.0 1 45 EUGCO'S 2 1 45 Specialties Pineapple Fudge —---- a As Italian Bon Bons ___-_- 14 Banquet Cream Mints__ 20 Handy Packages, 12-10c 85 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 90 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. Fe) a ee ee ee ee ee, a, ee sigeeaiiaaaleX sg vat ton ara Ca sialic “ September 7, 1932 CREAM OF TARTAR 6 tbl boxes: 2252-2 42 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N.. Y¥. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice -. 9% Evaporated, Ex. Choice 10 Ex. Fancy Citron 10-36. box 2255 es 24 Currants Packages, 14 oz. ---. 17% Greek, Bulk, Ib. ~----- 16% Dates Imperial, 12s, Pitted 1 85 Imperial, 12s, Regular 1 40 Peaches Hvap. Choice =... 8% Maney 222i se 10 Peel Lemon, American _____ 24 Orange, American _____ 24 Raisins Se,ded, bull 2.2... 7% Thompson’s s’dless blk 7% Thompson's seedless, 15 oz. _ California Prunes 90@100, 25 lb. boxes__ 80@90, 25 lb. boxes__ 70@80, 25 lb. boxes__ 69@0, 25 lb. boxes__ 50@60, 25 lb. boxes__@06% 40@50, 25 lb. boxes__.@07%4 30@40, 25 lb. boxes__.@0914 30@30, 25 lb. boxeS_.@14 18@24, 25 lb. boxes__ Homin Pearl, 100 lb. ence =o 3 50 Bulk Goods Elbow Macaroni, 20 Ib. 05 Ege Noodle, 10 Ibs. . 12 Pearl Barley C000 fo Se Barley Grits Chestén. oo 2) 3 50 Sage mast “India 22 10 Tapioca Pearl, 100 lb. sacks __ 7% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 Jiffy Punch 3 doz. Carton _______- 2 25 Assorted flavors. FLOUR V. C. Milling Co. Brands Lily White ..2.0 2. 510 Harvest Queen ___-__ 5 20 Yes Ma’am Graham, B08 1 40 Lee & Cady Brands Home Baker __-_ __- Cream Wheat FRUIT CANS Presto Mason F. O. B. Grand Rapids Stale pint 22 7 415 ©ne pint 2... 2 i 7 40 (me duart 26) 8 65 Bait -walion 22). 11 &5 FRUIT CAN RUBBERS Presto Red Lip, 2 gro. Cartan oe 70 Presto White Lip, 2 Pero. carton 2222 76 GELATINE Jell-O, 3 doz. 2... : 55 Minute, 3 G07. Se 4 05 Plymouth, White -___ 1 55 Quaker, 3 -doz, ~.___. 1 75 JELLY AND PRESERVES Pure. 30 lb. pails ____ 2 60 Imitation, 30 lb. pails 1 60 Pure, 6 6z.; Asst., doz. 90 Pure Pres., 16 oz.. dz 1 85 JELLY GLASSES % Pint Tall, per doz. 38 ¥% Pint Squat, per doz. 38 Margarine I. VAN WESTENBRUGGE Food Distributor Cream-Nut, No. 1 -_-- 13 Perecoia. No. 1 22.0. 3 09 Wilson & Co.’s Brands Oleo ee 10 aecia Roe 20 oe 13 MATCHES Diamod, No. 5, 144 6 00 Searchlight, 144 box 6 00 Swan 146 22. 5 00 Diamond, No. 0 —------ 4 75 Safety Matches Red Top, 5 gross case 5 45 Polo, 5 gross case ---. 4 75 MULLER’S PRODUCTS Macaroni, 9 oz. 2 Spaghetti, 9 oz. -.--.. 2 Elbow Macaroni, 9 oz. 2 Egg Noodles, 6 oz. -_ 2 20 Ege Vermicelli, 6 3 Egg Alphabets, 6 oz._. 2 20 Egg A-B-Cs 48 pkgs.-_- 1 80 NUTS—Whole Almonds, Tarragona-__ Brazil, larse 2... Fancy Mixed __..__-- Filberts, Sicily ~----- Peanuts, Vir. Roasted Peanuts, Jumbo, 12, bib. ease. 20 1 05 Pecans, ¢, star 2-2. 25 Pecans, Jumbo —_..._.. _ Pecans, Mammoth ----- Walnuts, Cal. ------ Bao PHiekory 22 07 Salted Peanuts - Maney. (Nou fo. 202 oo 7 24 1 lb. Cellop’e case 1 95 Shelled Almodns, Salted -_------ 95 Peanuts, Spanish 125 kb. bags... --_.__ 5% Fitberts 22277 $2 Pecans Salted --------- 55 Walnut California - = 40 MINCE MEAT None Such, 4 doz. --- 6 20 Quaker, 3 doz. case -- 3 15 Yo Ho, Kegs, wet, Ib. 16% OLIVES 7 oz. Jar, Plain, doz. 05 16 oz. Jar, Plain, doz. Quart Jars, Plain, doz. 5 Gal. Kegs, each ---- 3 oz. Jar, Stuff., doz. 8 oz. Jar. Stuffed, doz. 10 oz. Jar, Stuff., doz. 1 Gal. Jugs. Stuff.. dz. DODD DO OD CO ou o PARIS GREEN 6 34 Veg 32 $e anda bs 22-2022 30 PICKLES Medium Sour 5 gallon, 400 count -- 4 75 Sweet Small 5 Gallon, 500 ___._.=__ 7 25 Dill Pickles Gal., 40 to Tin, doz. -_ 7 15 ‘ 32 oz. Glass Pickled. 2 C0 32 oz. Glass Thrown -_ 1 45 Dill Pickles Bulk § Gal. 200 _-.. 3 65 16 Gal. 600 9. - 11 25 45 Gal.,:4300 -.___ 30 00 PIPES Dob, 3 doz. in bx. 1 00@1 20 MICHIGAN TRADESMAN PLAYING CARDS Battle Axe, per doz. 2 65 Bicycle, per doz. ---- 4 70 Torpedo, per doz. ---- 2 50 POTASH Babbitt’s, 2 doz. -... 2 76 FRESH MEATS Beef Top Steers & Heif. -_-_ 13 Good St'rs & H’f. --._. 11 Med. Steers & Heif. -- 10 Com. Steers & Heif. -- 09 Veal Op 22 ee 11 Good 32 10 Medium: 2.2250 9 Lamb Yearling Lamb ---~---- 15 OGG 22 14 Medium 226220 0.02 10 Poon 220 08 Mutton Good 222 08 Medium: 2.200202 06 Poot (222 04 Pork Eoin, med. 2220) 3 Butts Oe 13 Shoulders 22 09 Sparerips 2.2.2 05% Neck bones ~~-------- 04 ‘Srnminines: 220 06 PROVISIONS Barreled Pork Clear Back __. 16 00@20 00 Short Cut Clear ---- 16 00 Dry Salt Meats D S Bellies 18-29@18-10-8 Lard Pure in tierces <...._ 6% 60 lb. tubs -_--advance % 50 lb. tubs -_--advance 4 20 lb. pails __-__advance 10 lb. pails _-_-_-advance % 5 lb. pails _-._-advance 1 3 lb. pails ---_-advance 1 Compound tierces -_.. 7% Compound, tubs: _—---- 8 Sausages Bologna =22. 06 13 BAVGr 20 15 Nrankfort .2. 15 Grek 202 20 Vesa) oe 19 Tongue, Jellied -----_-- 25 Headcheese —------------ lu Smoked Meats Hams, Cer. 14-16 lb. @14 Hams, Cert... Skinned IG=I6 Ih. 22. @14 Ham, dried beef Knuckles 2-225"... @24 California Hams ~~ wlz% Picnic Boiled Hams S Boiled Hams ------- @22 Minced Hams __--.. @1l4 Bacon 4/6 Cert. ---. @1la Beef . Boneless, rump ---.@22 00 Liver Heel 2020 10 Cale 40 POPw oe U4 RICE Fancy Blue Rose -- 3 50 BPancy Head —........ 06% RUSKS Postma Biscuit Co. 18 rolls, per case ---. 1 80 12 rolls, per case ---- 1 2u 18 cartons, per case_- 2 1a 12 cartons, per case__ 1 4d SALERATUS Aarm and Hammer -- 3 75 SAL SODA Granulated, 60 lbs. cs. 1 35 Granulated, 18-2% Ib. packazes —.....___ 1 10 COD FISH Mid@ies. 2 20 Peerless, 1 lb. boxes 19 Old Kent, 1 Ib. Pure 27 Whole Cod 1 HERRING ' Holland Herring Mixed, Keres .... 76 Mixed, half bbls. Mixed, pols. ....-..._.. Milkers. Kees —-.__-____- 86 Milkers, half bbls. Milkers, bbls. Lake Herring % Bbl., 100 Ibs. Mackerel Tubs, 60 Count, fy. fat 6 00 Pails. 10 lb. Fancy fat 1 50 White Fish Med. Fancy, 100 Ib. 13 00 Milkers, bbls. ~_-____ 18 50 K K K K Norway -. 19 50 S Ib. palle 2 1 40 @ut Euneh 1 50 Boned, 10 Ib. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. ___ 1 30 E. Z Combination, dz. 1 30 Dri-Poot, doz. —._____ 2 00 Ipepys, dOzZ, 2. 1 30 sninela. doz... 2. 90 STOVE POLISH Blackne, per doz. ____ 1 30 Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. E. Z. Liquid, per doz. Radium, per doz. ____ Rising Sun, per doz. Deh END ed eh ed ed et fee nh w o 654 Stove Enamel, dz. 80 Vulcanol, No. 10, doz. 30 Stovoil, per doz. .____ 3 00 SALT F. O. B. Grand Rapids Colonial, 24, 2 tb, = 95 Colonial, 36-11% ___ I 206 Colonial, Iodized, 24-2 1 35 Med.- No. 1 Bbis. ____ 2:90 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec.. 70 lb. 1 00 Packers Meat, 50 lb. 65 Cream Rock for ice cream, 100 Ilb.. each 85 Butter Salt, 280 lb. bbl. 4 00 Block. 56 Ih. 40 Baker Salt, 280 lb. bbl. 3 80 6, 10 Ib., per bale __.. 93 20, 3 Ib., per bale ___. 1 00 28 lb. bags, Table ___. 40 SS ae) (SE I MORTONS AU Free Run’g, 32, 26 oz. 2 40 Five case lots —-----_ 2 30 Todized, 32, 26 oz. -- 2 40 Five case lots —-.._._ 30 BORAX Twenty Mule Team 24, 1 lb. packages —. 3 35 48, 10 oz. packages —-. 4 40 96, %4 Ib. packages _. 4 00 CLEANSERS WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s_. 1 65 Beilo; 22 8d Climaline. 4 doz. ... 3 60 Grandma, 100, 5c -.-. 3 50 Grandma, 24 Large -_ 3 50 Snowboy, 12 Large ._ 2 55 Gold Dust, 12 Large 2 05 Golden Rod, 2@ > 425 La France Laun., 4 dz. 3 0¢ Old Dutch Clean., 4 dz. 3 4u Odtaron: 96s - 3 90 Rinse. 40s) 220 3 20 Iinso, 249: 222-070 5 25 ae No More, 100, 10 Se see 3 85 Rub No More, 20 Lg. 4 00 soe Cleanser, 48, Sani Flush. 1 doz. —- Sapolio. $ doz. <.... Soapine, 100. 12 oz. _. Snowboy, 100, 10 oz. ~~ Speedee, 3 doz. _--_-- Sunbrite,. 60s’ _.___-___ Wyandotte, 48s __-.__ Wyandot. Deterg’s, 24s 2 Om DO me MD Ce TD OO > > SOAP Am. Family, 100 box 5 85 Crystal White, 100 _._ 3 50 eB. G06 = 2 15 Fels Naptha, 100 box 5 00 Flake White, 10 box 2 85 Grdma White Na. 10s 3 50 Jap Rose, 100 box .... 7 40 Pairy. 100 box ....- 4 00 Palm Olive, 144 box 9 90 bava, 6€ box .. 2 25 Octagon. $20 ..._ 5 00 Pummo, 100 box —..___ 4 85 Sweetheart. 100 box __ 5 70 Grandpa Tar. 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Trilby Soap. 100, 10c 7 25 Wiliams Barber Bar, 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica -_.. @24 Cloves, Zanzibar ---. @36 @assia,. Canten ____—- @24 Cassia, 5c pkg., doz. @40 Ginger, Africa ___..____ @19 Mixed. No, 1 ....._-- @30 Mixed, 10c pkgs., doz. @65 Nutmegs, 70@y0 ----- @50 Nutmegs, 105-110 ____ @48 Pepper. Black ..2-_.__ @23 Pure Ground in Bulk Allspice. Jamaica —-_-. @25 Cloves, Zanzibar ---- @38 Cassia, Canton _.____ W25 Ginger. Corkin __.___— @27 Mustard 2.2... @26 Mace. Penang _....__ @85 Pepper, Black —..____- @25 Nutmees 2. @26 Pepper. White ._....- W38 Pepner, Cayenne __-- @36 Paprika, Spanish ---- @36 Seasoning Chili Powder, 1% 0z.-_ 65 Celery Salt, 3 oz. —--- 95 Siee 2 62. 2 85 @mien Salt -.22- 1 35 Garlic 2 1 35 Ponelty. 3% oz. —..._ 3 25 Kitchen Bouquet ---- 4 50 Laurel Leaves —.._._. 20 Marioram. § oz. _.._. 90 Savery. § om 65 Thyme. 1 oz. ..--.____. 90 PTumerci, 1% oz. —__-— 65 STARCH Corn Kingsford, 24 lbs. -.-. 2 30 Powd., bags, per 100 3 25 Argo, 24 1 Ib.. pkgs. 1 52 @ream. 24-) 2 20 Gloss Argo, 24, 1 lb. pkes. 1 52 Arpo. 12, $ tb. nkes. 2 f7 Argo, 8, 5 lb. pkgs... 2 46 Silver Gloss, 48. ls -. 11% Elastic, 32 pkes. —-.-= 2 55 Wiger, 45-1) 2... Tiger. 50 Ips. ._...__- 2 75 SYRUP Corn Blue Karo, No. 1% -- 2 45 Blue Karo, No. 5, 1 dz. 3 38 Bine Karo, No. 10 .. $ 18 Red Karo, No. 144 -. 2 66 Red Karo, No. 5, 1 dz. 3 64 Rea Maro, No: 10 ____— 3 44 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 10 Orange, No. 5. 1 doz. 4 74 Maple and Cane Kanuck, per gal. ---_ 1 5G Kanuck, 5 gal. can —. 5 bu Grape Juice Welch, 12 quart case 4 40 Welch, 12 pint case_. 2 25 Welch, 36-4 0z. case__ 2 sv COOKING OIL Mazola Pints 2 doa 2... 4 60 \Juares, | ddz. 2. 4 30 Half Gallons, 1 doz. 7 7a palions. % doz _._.. 25 5 Gallon cans, each -. 3 45 TABLE SAUCES Lee & Perrin, large... 5 7 3 Lee & Perrin. small__ 3 35 Pepper 9.0 1 60 Royal Mint —....._ 2 40 Tobaseo, 2 027. _-. 2... 4 25 Sho: You. 9 o2:.. doa..: 2 26 Axl. latge .-.. . 4 75 A-l Sigal) 2 $5 Caper. 2 of 2... = 30 21 TEA Blodgett-Beckley Co. Royal Garden, % lb... = 75 Royal Garden, % lb. -- 77 Japan Moding... 17 €hoeiee 2220 24@31 Raney 2... 38@42 No; FE Nibie 35 Gunpowder @€ielee =... 40 BANGY oo 47 Ceylon Pekoe, medium —._.._. 45 English Breakfast Congou. medium —_.__... 28 Congou, Choice -_-. 35@36 Congou, Fancy -_.. 42@43 Oolong Medium —... 2 39 CNnGICG 45 Raney 2 5U TWINE Cotton, 3 ply cone _._. 25 Cotton, g ply Balis ..... 27 VINEGAR F. O. B. Grand Rapids Cider, 40 Grain —_.._ 16 White Wine, 40 grain__ 2u wWihite Wine, 80 Grain 25 WICKING No. 9. Der gross __.._. 80 AQ. I, per grossa ..__ 1 2 NO. 2. per sross _______ 1 5u NO. ¢. Ber ZFOsSe _.___ 2 3U ’eerless Rolls, per doz. 90 kiochester, No. 2, doz. 50 14itochester, No. 3, doz. 2 vv Kayo, per daa. 75 WOODENWARE Baskets bushels, Wide Band, wood handles --__.. 2 00 Market. drop handle__ 90 Market, single handle 95 Siarket, extra 1 60 splint, large ..._._._. 8 50 splint, medium --- __ 7 50 Splint, spe" - 6 50 Churns Barrel, 5 gal., each —. 2 40 Barrel, 10 gal., each. 2 55 é to 6 gal. per gal... 16 Pails 10 qt. Galvanized ___. 2 60 12 qt. Galvanized -. 2 85 14 qt. Galvanzed _.... 3 lv 12 qt. Flaring Gal. Jr. 5 OU 10 at. Tin Dairy —...... 4 uv Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 10 Mouse, tin, 5 holes _. 69 Rat, wood .. 1 vv Nat. spring 2.2... 1 vv Mouse, spring —______ 20 Tubs Large Galvanized ___. 8 75 Medium Galvanized -_ 7 7a Small Galvanized __-_ 6 74 Washboards Banner, Globe —.-..... 5 60 Brass, singia —..._.... & 25 Glass, single 6 00 Double Peerless ~----- 8 50 Single Peerless —.---~ 7 de Northern Queen —_--.-- 5 5C Universal —... 7 25 Wood Bowls iS in. Butter —.......... 5 00 15 in. Butter —...... Y vv liin, Butler _........ 18 vu 19. img Butter =... 25 00 WRAPPING PAPER Fibre, Manila, white_- S No. 5: Fiive iA Butchers D BW 05% WORHEG 04 Kraft Stripe =......... Us 2 YEAST CAKE Magic. 3 dom __.... 2 70 Sunlight. $ daz. _...... 2 70 Sunlight. 1% doz. .... 1 3a Yeast Foam, 3 doz. _. 2 10 Yeast Foam, 1% doz. 1 35° YEAST—COMPRESSED Fleischmann, per doz. “0 Red Star. per doz. MICHIGAN TRADESMAN September 7, 1932 SHOE MARKET Michigan Retail Snoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office. 907 Trans- eartation Bldg. Detroit Swinging Into Line in September. Here and there we note bright spots. In particular, the opening pages of the newspapers play an optimistic prelude to a Fall business: but it will take many, many bright spots to put a silver lining on the entire business situation. However, a spotty improve- ment is at least better than none at all. No one has a monopoly on the mak- ing of ‘bright spots. You can make one for yourself in your store this week and this month. One shoe mer- chant writes: “We are decided not to wait for the arrival of prosperity but to go out and determine for ourselves where the ‘business was hiding, Instead of an August wasted, it was a month of planning.” The inevitable conse- quence will be that this store’s busi- ness will be a bright spot in Septem- ber. This merchant discovered that some of his business was already in good hands—his competitors. But the greater share of the business was in no one’s hands, because the public was trying to get along without new shoes —but a month lies just ahead when a change of shoes is almost obligatory. Still another and not inconsiderable share of the shoe business for the month of September may be classified as new ‘business. This merchant is prepared because he is forearmed with facts and opinion as to customer demand. He has con- vinced himself of one thing—‘that most people who are able to buy are not purchasing inferior goods.” He had thought of a radical change in policy and an elimination of lines of shoes that had been the backbone of his ‘business for years. He had plan- ned to operate at one price for “sweet yolume’s sake.” But, after talking to his customers he made the decision to fight it out with his old friendly lines and not to plunge into a new and un- tried field. He had carried the battle for quality so long that he did not feel like quitting when “things were begin- ning to brighten again.” September is the month for swing- ing into line. This month seems to “set” not only the Fall fashion but the Fall policy and practice of the re- tailer. It is the month of try-outs, and of testing, and of selling spurts, and to bring out those qualities in men and merchandise for the real battle ahead. The big ‘business months are usually October and November but they are not made big unless the store swings into action in September. You can’t run at top speed without a good start in September. All who serve in the field of leather and supplies find that September starts inajor movements in ‘both trade and public interest. In this month certan materials determine their leadership. The rise and fall of the stock mar- ket has very little to do with current sales of shoes. With all the talk that is general about improvement show- ing itself first through stock quota- tions, remember that its effect is only psychological. If it helps some people to feel a little bit better through see- ing the stock ticker quotations rise, why, so much to the good. But, when all is said and done, a lot of shoes have got to be sold this Fall to cover the expenses of operating a shoe store and a shoe factory. Even more shoes have got to be sold to make possible a profit on top of these fixed charges and expenses. An aggressive “plugging” in the shoe game during the month of September will help sell more pairs of shoes. It is true that some outside forces are improving the general situation, but self improvement can only come through hard work in the store itself. The appeal to customers to buy new shoes for a new season’s needs must be made just a little fresher and a little more convincing than ever before. The showing of shoes in the window and in the store must be made a little bit better than ever before. All the stocks in the country couid jump a dozen points on the exchange board, but there still remains the ardu- ous job of separating the customer from $5 or $10 for a pair of shoes. That battle at the fitting stool is one that needs “the best that you have” for a good start in September.—Boot and Shoe Recorder. —_++.+—___ Advertising and Selling Problems in Drug Stores. (Continued from page 19) tisements. In order to obtain a per- spective upon the usefulness, as well as the mystery and romance, which lies behind many of the preparations on drug store shelves, a reading or re- reading is recommended of books and articles on the history and develop- ment of pharmacy and related sciences. Charles H. LaWall’s book, “Four Thousand Years of Pharmacy,” is an admirable summary of the subject in a form which is directly suggestive of subjects for newspaper advertisements about the services of pharmacy. A re- cent book edited by John C. Krantz, Jr., “Fighting Disease with Drugs,” is packed full of similar stimulating thoughts and ideas. Paul C. Olsen. ——————————— Ephedrine As a Remedy For Sleepi- ness. The driver who falls asleep at the wheel soon will disappear from the headlines, according to the American Druggist, which reports the recent dis- covery of a remedy for naroolepsy, the name given to the sudden spells of irresistible sleepiness to which many persons are subject. The remedy is ephedrine, a drug that in the form of ma huang was used in Chinese medi- cine 4,000 years ago. The first report of the successful use of the drug for this purpose was made by Dr. Doyle of the Mayo Clinic in 1930 and since then other reports have been appearing in scientific medical lit- erature. One of the latest is that by Dr. Harry A. Collins, who adds two more cases to the rapidly growing list. One of the cases that Dr. Collins de- scribes is that of a 34-year-old man who had been having attacks since 1918. He had been in several auto- mobile accidents and his business and social activities were curtailed consid- erably because of his spells of weak- ness and sleepiness. In 1930 Dr. Col- lins began to treat him with epherdrine. The result appeared almost instantane- ously. The case is described in part as follows: “Following his initial dose of the drug he drove his car 150 miles on a hunting trip against the wishes of some of his close friends who were afraid he would fall asleep and swerve the car into the ditch. He stated that he did not have the slightest desire to sleep and was much more awake than any one else in the party. He had not been able to drive a car at night for several years. He hunted all the next day, walked a great deal, but had no sleepy or weak spells. He returned home the following day and spent the morning working on his car, had his noonday lunch, read in the afternoon and attended a movie that night. He had no desire to sleep during the movie.” —_—_>-+ To Discuss Drug Problems. Results of the new tax law on drugs and cosmetics, credits and collections, selling methods and the distribution of special lines, such as cameras and films, will be among the subjects to be reported on at the fifty-eighth annual meeting of the National Wholesale Druggists Association at White Sul- phur Springs, W. Va., from Sept. 19 to 23. One entire session will be de- voted to analysis of the drug-store sur- vey made in St. Louis, and plans will be outlined for future projects of sim- ilar nature. Dr. W. E. Weiss, president of Drug, Inc., will make the address of welcome, Mutual Building INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MiIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN and will be followed by Merle Thorpe, editor of Nation’s Business. Other speakers who will address the conven- tion include Robert Lund of the Lam- bert Pharmaceutical Co. and president of the National Association of Manu- facturers; Turner Jones of the Coca- Cola Co., J. M. Drescher of the D’Arcy Advertising Agency, St. Louis, and H. J. Ostlund of the School of Business, University of Wisconsin, who will dis- cuss methods of reducing operating costs during a period of business de- pression. An open discussion on the distribution of Nationally and non-Na- tionally advertised proprietaries also will be held. —_—_> +. Fewer Bank Closings Reported in August. Bank suspensions in August showed a marked decrease compared with July, according to ‘figures compiled by the American Banker. There were eighty-three failures last month against 134 in July and 149 in June. Suspensions ebbed to the lowest rate of the year in the early part of this week, but due to the collapse of a chain of ten banks in Idaho and Oregon the total for the full week was raised slightly above the preceding week, amounting to seventeen against fifteen last week. There were seven re-openings, ——_+~.____ It isn’t the mountain ahead _ that wears you out—it’s the grain of sand in your shoe. Be master of your petty annoyances and conserve your energies for the big, worthwhile things. Phone 2074] A ies ee - # : - sida gaicateminnatien walccicceesetepNe Naina pb REA hace September 7, 1932 OUT AROUND. (Continued from page 9) in the next House of Representatives, carefully investigating every question which comes before him for considera- tion and action. When it comes to casting his vote his friends know it will be recorded in accordance with his best judgment. I recall Willis J. Abbott, who has been contributing editor of the Chris- tian Science Monitor for several years, as the former editor of the ill-fated Puritan, a magazine for women estab- lished in Battle Creek about a quarter century ago by the originator of Malta Vita, which was the first of the Battle Creek food products to make a mil- lionaire of the originator. Many good people are of the opinion that Mr. Abbott is a son of the late Lyman Abbott. As I spent several weeks in Bermuda about twenty years ago, dur- ing which time Lyman Abbott was a guest at the same hotel where I was located and shared my surrey many times in our excursions around the islands, during which time he told me much about his immediate family, with- out ever mentioning the name of Willis Abbott. I recently wrote the latter to kindly set me aright in the matter, which he did in the following letter: 30ston, Sept. 3—Thanks very much for your letter of recent date. My re- lationship to Dr. Lyman Abbott is a little complicated. His father, Jacob Abbott, who wrote the Rollo Books, and my grandfather, John S. C. Ab- bott, the historian and biographer of Napoleon Bonaparte, were brothers. This would make me about a second cousin to Dr. Abbott, but as I was so much younger than he, and grew up in his household, he generally regarded the relationship as one of uncle and nephew. I always addressed him as “Uncle Lyman”. Willis J. Abbott. E. A. Stowe. Lines of Interest To Grand Rapids Council. F. W. Melson, 2221 Wyoming av- enue, Wyoming Park, Grand Rapids, member of Peoria Council, No. 112, Peoria, Ill., while enjoying a vacation Pickerel Lake, Newaygo county, met with a rather serious ac- cident. While working on the motor of his motor boat, the gasoline ex- ploded and both hands were badly burned. He _ received first aid at Newaygo, and continued on his vaca- tion until Tuesday. Mrs. Melson tele- phoned the office of the secretary, after the accident and he promptly notified the Peoria Council. If you are a U. C. T. in good standing, you are never without friends, who are very glad to be of service to you, even if you do not have an accident, but doubly glad to aid you when you do. Let us again remind ourselves that true fraternalism is something that is alive and active, and up to this time no substitute for it has been found. On last Thursday night, while dreaming about what I could or would write for this column this week, the fishing at MICHIGAN TRADESMAN ringing of a bell awoke me. It proved to be the telephone bell and A. G. Guimond, of Detroit, Jurisdictional Di- rector of the Team Work in Business Program in Michigan, was at the other end of the line. He explained that Senior Counselor B. C. Saxton, Chap- lain Rutledge W. Radcliffe, H. Fred DeGraff, Council Leader in Team Work, and he had been “burning the midnight oil” laying plans for this Fall and Winter. The reporter has observed that the hotels have been enjoying a_ bettef business recently and business men everywhere are feeling an improvement in conditions. Once America decides to work unitedly on this situation there will be nothing to it, because we have everything necessary to prosperity ex- cept confidence. Confidence in our- selves, our neighbors, our officials and the future of America is all that is re- quired to make this U. S. A. prosper- ous again. Frank M. Johnson, who has spent the last four years in the salt industry, covering the state of Michigan, is now representing the Hand Knit Hosiery Co. and Lakeland Manufacturing Co., both of Sheboygan, Wis. He sells a classy line of knit goods and suede coats and ‘finds the trade ready to ac- cept his lines with enthusiasm. Marian D. Estee, who covered Western Michigan for the C. J. Far- ley Co. for a number of years, is now doing a jobbing business on hosiery, gloves, sweaters, overhalls, etc. He operates on a cash and carry basis and is rendering a real service to the retail dealer. Business opened very nicely for him on his first trip and the only hard luck was a burned out bearing which delayed him for a day. The reporter came across a quota- tion in a fraternal paper recently, and we are glad that we do not have the type of members described. It read as follows: “Beware of the fault finder in your council, who can find nothing good in anything that is done. The fellow who is always looking for trouble and things to complain about will find them. A great philosopher once said, ‘Every man is a thief in the estimation of a thief’ and on the basis of this trite saying, it is not difficult to classify the brother who is always finding fault.” Horace E. Koch, residing at 434 Hall street, whose accident was re- ported in the issue of Aug. 24, has completely recovered and final papers for indemnity have been filed with the secretary. We congratulate him on his speedy recovery from the infection with which he was afflicted. The interest, attendance and general activity of the season before us will depend in a measure on the manner in which we respond to the opening meet- ing which will be held at 8 p. m. at Moose Temple, next Saturday evening. The Ladies Auxiliary will meet also at the same hour in the ladies parlor. The officers have a real red-blooded program for this winter and with loyal support of the membership, they will make a record which will be reason for pride in your organization and a surprise to some of the other councils in the jurisdiction of Michigan. Sam Westgate, who sold oil for the Western Oil Co., in Grand Rapids ter- ritory, a number of years ago, but since 1918, has represented the Mills Paper Co., in Traverse City territory, resid- ing in Traverse City, spent a few days in Grand Rapids with old friends re- cently. Some of you may think you have had hard luck, but read this and weep: For the past thirty-eight years at this season of the year for a period of time from four to six weeks, L. V. Pilking- ton has been a sufferer from hay fever, While we are inclined to think rather lightly about it because never fatal in itself, yet I think it falls into the classification that Bobbie Burns placed toothache. He wrote, ‘“’Tis the hell! of all diseases.” Brother Pilkington accepts it philosophically, for he states that if his handkerchiefs hold out, he will make the grade. Dan Lewis, the popular Beau Brum- mel of Grand Rapids Council, is enter- taining the sister of Mrs, Lewis, and her family from Chicago. They are touring Michigan on a two weeks’ trip and will spend a few days in Grand Rapids with relatives. Official Reporter. —_—__~- > Selling Is Man’s Job of the Grocery Business. (Continued from page 12) talks, writings and work during the departmentals of his convention ac- tivities produce much greater benefit to himself than what he gives to others. He reminds me of what George W. Cable wrote in his Benaventure Des- champs—that Creole character is pic- tured as a wonderful teacher of the young. Once somebody hinted that he who keeps owns. Benaventure ex- claimed jin negation: “No—not the owner. The giver is the true owner.” That was his way of saying: “Cast thy bread upon the waters’—as true a saying as anything ever uttered. reader of what I write go back and re-read Sack’s ar- ticle as delivered at St. Louis. Nete carefully whether what he writes is not actually all about selling. See how his produce is purchased—the best there is: how it is maintained in prime condition—that it may sell without handicap; how it is displayed attrac- tively in fixtures, windows and stands —fixtures evolved, ‘by the way, modi- fied, built, torn out and reconstructed through years of experiment—that it may be sold readily; how quotas are kept and set in every department of that business that sales may be in- creased; how the items and lines are constantly studied that sales may be made of profitable articles; how the daily bulletins have profitable items underlined and clerks are en- joined in every way to increase sales of items which pay. Such this fine grocer will, I am sure, sub- ctantiate what I wrote—that selling is the man’s job of the grocery business. Paul Findlay. > +» A Business Man’s Philosophy. Several years ago ‘banks, railroads, steamship companies, theaters and other businesses dealing with the pub- lic began the custom of posting the Everybody Now let every various observation of the ways of names of their employes. likes to do ‘business with people with names. Workers like to be known by 23 name and not as “Window 36” or “No. 1648.” Employers who do not take ordinary pains to identify their workers lose an opportunity to humanize their business. All of us are vain enough to desire public credit for our contribution to the success of our employer. If this credit is may lack the stimulation to improve our work. If the credit is given we certainly are prompted to do our best. withheld we In his studies of workers and what is on their minds, Whiting Williams observed that men often value posi- Williams tells employers to get their employes “into the picture.” tion more than wages. Let them feel they are an essential part of a successful com- pany, enjoying public esteem. They will be happier, better, steadier work- men. William a Feather. Some readers will recall the story about Mark Twain during his early days as a San Francisco news-hound, when things were pretty lean. Mark, hold a cigar ‘box under his arm, was standing gazing into a shop window. A friend approached and said: ‘I al- ways see you with a cigar box under your arm. I’m afraid you’re smoking too much, Mr. Clemens.” “It isn't that.” “Vm again.” retorted Mark. moving —_._ «<<... Look, ahead—but work like the devil to-day. _—_—-— > <-> <-> self- Even the isnt a starter. best plan GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale Or Rent—Brick building, cen- trally located, concrete basement. Suit- able any business. Known as Central Meat Market and Groceries. L. Vallier, Kromont, Mich, =.= g GAR For Rent—Store 22 x 90, down town business district. . Occupied by A. & P last fifteen years. Grace Re Shore, 208 West Division St., Dowagiac, Mich. 542 24 SOME TRENDS IN TRADE. Sidelights on the General Business Situation. What a lot of people fail to realize regarding trade recoveries following panics is that they propel themselves. Paradoxical as it may seem, if there is an improvement this fall anywhere nearly as great as the seasonal average, there is almost certain to occur an ad- ditional improvement vastly greater than seasonal because even a sub- normal recovery would in itself set in motion additional constructive forces of great power. After a drastic depression the first visible recovery creates a general pub- lic “will to buy,” brings forward hid- den capital, causes inventories to be replenished, liberates frozen ‘bank credits, and sets in motion an almost endless chain of expansive forces. In 1921, for example, the autumn re- covery in the trade indices was only 7.7 per cent. as compared with a nor- mal of 8.2, but this improvement lib- erated the latent constructive forces and brought about a forward movement which carried through to May, 1923. An increase in the ‘buying of one in- dustry benefits many other industries; each one in turn expands its own buy- ing, with further benefit to all indus- tries, and these oft-repeated new bene- fits constitute a chain of reviving forces. Roger W. Babson, who, we are often reminded, called the turn in 1929, now says we shall be back to normal in 1934. Business failures in July continued at record heights as compared with the like month of other years and ithe sea- sonally adjusted index rose to a new all-time high of 152.6 of the 1928-30 average. During the first three weeks of August, however, conditions im- proved and the index dropped to 136.1. Electric power production for the country as a whole continues to run 12-13 per cent. under last year, but a wire from Boston this week says that greater industrial activity in New Eng- land already has become apparent in daily power production records. The employment index of the Detroit Board of Commerce took a sharp drop on Aug. 15, traceable to factory shut- vacation and inventory The index at 32.9 marked the downs for periods. lowest point reached in the depression. © Carloadings have increased two weeks in succession but remain almost 50 per cent. below the average of the last ten years. Telephone traffic of the Bell system in the fortnight enjoyed a substantial upturn—one which was 5 per cent. greater than seasonal proportions. “Sequence calls,” by which business orgamizations place series of long dis- tance calls, increased tremendously. Motor vehicle production in the U. S. A. and Canada in July amounted to 112,600 units, a decrease of 49 per cent. from the 1931 month. For the first seven months the decline was 45 per cent. “Are they putting the market up for political purposes?” is another ques- tion one frequently hears. Admitting that many politicians and bankers may favor Mr. Hoover and logically deduce that higher prices might enhance his MICHIGAN TRADESMAN chances, we submit that “they” are not powerful enough to put the market up anywhere near as far as it has gone without the aid of mighty important and widespread public buying. The fact that brokers’ loans did not increase during the first five weeks of the rise indicates that real investors rather than the shoe-string “lambs” were buying securities. Scoffers who doubt ‘the “reality” of the rise insecurity prices are finding it difficult to laugh off the fact that aver- ages of both high grade and secondary bonds reached new highs for the year last week. Common stocks as we go to press, are within easy striking dis- tance of their highs. The pent-up investment ‘buying power of the country was demonstrat- ed in the recent over-subscription (at retail) of new bond issues of two of the most important Insull units in the Middle West. It may turn out that the cessation of gold withdrawals and “dollar raiding” by Europeans wil! mark the first turn- ing point in our depression. In recent weeks the dollar has rallied sharply against European currencies. Among the cities where permits gained in July over June were Mil- waukee, Boston, Baltimore, New Haven, Cleveland, Buffalo, Columbus, Chicago, Minneapolis and Portland. Cities whose July permits exceeded those of 1931 were Milwaukee, Buffalo, Des Moines and Louisville. All of the typewriter companies re- port an unusual pickup in sales during August as compared with July, and calls for stenographers have come more freely to their employment de- partments. Sales of the subsidiaries of Drug, Inc., turned sharply up in August, and retail prices strengthened after several years of disastrous price cutting. In that company’s semi-annual report the treasurer states that one of the most important factors enabling the com- pany to maintain its regular quarterly dividend of $1 a share throughout the entire period of the depression was “the corporation’s policy in maintain- ing a consistent expenditure in Nation- al advertising for its products.” Butler Brothers, large wholesale house, enjoyed a sales volume last week which was 40 per cent. above last year and a third better than two years ago. Their salesmen report a much improved feeling among retail buyers. J. W. Frazer, Chrysler’s general sales manager, who for eighteen months has refused to be quoted re- garding the ‘business outlook, now predicts an upturn in-the sale of mer- chandise this fall. In one day last week he sold 165 Chrysler eights to distributors over the telephone. “I be- lieve that the wave of conservatism which has restrained people from spending even what they could afford has broken,” he says. Chevrolet sales in the first ‘ten days of August were 16 per cent. better than the same period in July. Life insurance sales for July, on the other hand, were down 23.5 per cent. from last year and compared unfavor- ably with the seven-months’ decline of 15.3 per cent. The most interesting dividend of the year is the notification to stockholders of the National Distillers Products Corporation that on September 15, 1934, they will receive for every five shares of stock a case of 24 full pints of fifteen-year-old whisky—the only “if” being that the prohibition laws at that time must permit legal distribu- tion. Effect of Efforts Upon Mental De- velopments. The mind and body are very closely knit together; they are not separate entities as sometmes believed. A happy life with mental poise and physical well-being is the goal for which we all strive. How is such a joyous, abund- ant life to be attained? Not by force of will or in a negative way, but by positive means. Among such means, the building up of a wide range of interests is of primary importance. The mind is not a vacuum and happiness as well as character and influence are not at- tained by merely turning away from discouragements, depressions and in- tellectual vagueness, but rather by a turning to that which is elevating and uplifting. This cannot be done unless the things to which we turn interest us. Accordingly, development of cul- tural and healthful interests are neces- sary to gain mental poise as well as influence and power. The acquisition of varied permanent interests should be one of the primary objects of education. Parents and teachers should regard it as an im- portant part of training to enlarge the range of interests of the child. This should also be the aim of everyone in his own self-training. These interests shouid include the home, the family, the community, the daily occupation or profession, as well as nature, art, science and religion. Such interests may be developed by observation, read- ing, travel, social contacts, and in many other ways. Environment, which is so important in the attaining of diversity of inter- ests, is very largely a matter of selec- tion. The environment which really influences us is not all that surrounds us, but that part in which we become interested, to which we give attention. A thing may be present to us many times, but if we fail to take notice of it or to interest ourselves in it, it can- not be truly said to enter into our experience. It is, therefore, important that we become interested in the things about us which may contribute most to our happiness and mental well-being. There is nothing that more surely means an approach to mental illness than vagueness in thinking and lack of interest. It is of great value for mental health to form the habit of thinking clearly and definitely concerning all the things with which we have to deal. Clearness and definiteness in impres- sions, in memories, in insights, in pur- poses and in statements—all make for mental health. Intellectual vagueness is a habit easy to form and bodily weariness greatly favors it. Such vagueness of thought can be conquered only by the opposite habit of clarity in intellectual processes, by the keep- ing in the foreground concrete and definite interests. September 7, 1932 The formation of varied interests is of primary importance not only in the maintenance of mental health but in the treatment: of the mentally ill. Oc- cupational therapy which is a means of turning the mind froin indefinite- ness and intellectual vagueness to ton- crete, definite interests has been found to be one of our most useful adjuncts in the treatment of the mentally sick. The patient is given simple tasks to do and by the doing of these, he is as- sisted to rise from his indifference and false beliefs to a plane of concrete and definite thinking. The normal person who keeps in sympathetic, vibrant touch with the world about him, who is deeply inter- ested in his work and who is earnestly striving to take his proper place in the social order will unconsciously pre- serve his mental health and achieve a state of well-being and happiness. Dr. M. M. Grover. ——_—_-_+> + A Business Man’s Philosophy. I should like to learn something from this depression but I am not sure . that I shall. The depression seems to teach us that we should never again go into debt. But this depression may be succeeded ‘by inflation and, then not going into debt, would be the worst procedure—provided we wanted to make money fast, Perhaps what we should take to heart is the folly of vain ambition. After all, the simple life may be best. Dr. Arthur Morgan recently wrote a paper entitled “The Economics of Idealism.” He tried to answer the question: Can a philosophy of life be developed which js independent of economic security? He decided that economics is fundamental and must be considered in every philosophy. But he made the point that the idealist will live well below his income, however small, so that economics will never compel him to compromise his ideals. This is an important rule. William Feather. —_~.2__ Ely-Walker in Poor Business. Some merchants have been getting letters recently on the Apple Hat Co. letter heads, seeking to collect money alleged to be due for unordered ship- ments of caps. These merchants want to know about it. It was announced some time ago that the Apple Hat Co. was in the hands of its creditors, and that the stock had been sold to the National Manufacturing Co., a subsidiary of the Ely-Walker Dry Goods Co., of St. Louis. Ely-Walker now owns the Apple Hat Co. stock. The only thing left of the Apple Hat Co. is the outstand- ing accounts, and Henry Heihaus, trus- tee for the creditors, is trying to col- lect what he can of these old accounts. When he has collected all he can, the Apple Hat Co. will pass out of exist- ence. —_~+->___ The Seven Deadly Sins. Policies without principles. Wealth without work. Pleasure without conscience. Knowledge without character. Commerce and industry without morality. Worship without sacrifice. x scp nga ea leans Hee eran ~~ ere 8 oF = we HIGH STANDARD OF CITIZENSHIP IN CIVIL SERVICE The rural carrier is more than a deliverer and collector of letters, publications, and parcels. He is a representative of the great Government of the United States—the only representative with which countless thousands of our citizens ever come in direct contact. He justly takes pride in his official position and the opportunity it gives him to promote good citizenship in our rural districts. The farm population is not isolated to the extent that it was a few years ago. The rural delivery service, the automobile, and the radio have brought our urban and rural populations much closer together and have tended to create a better mutual under- standing of farm and city problems. Closer communication always does that. The rural carriers have contributed largely to that result. There is only one institution or activity which can be classed with the newspaper in its effect upon the everyday personal, social, and economic life of the old and the young. That is the postal service. While it may be true that every one of the Federal activities touches the life of the citizen at some time, at some point, and in some way, in the majority of cases the citizen is not conscious of that fact. It is different, however, with respect to the postal service. There are thousands of villages, and towns, and rural sections in which there is no other visible Federal activity. The post- master, the postal clerks, and the city or rural carriers are about the only Government employes such citizens know anything about. It is important, therefore, that postal employes be intelligent, honest, and efficient. I can think of no body of men and women in which the standards of intelligence, honesty, and efficiency are higher than they are in the rural carrier service of the United States. The rural carriers have been selected through a system which weeds out the incompetent and the unworthy; and that is the merit system of open competition. So far as the Federal Government is concerned, the merit system of appointment to public office has been extended almost as far as it can be; but in our State and local governments the situation is different. Only ten states have adopted the merit system for state employes, and comparatively few counties have a civil service system for county employes. The civil service affects us in the houses we live in. The civil service affects us in the schools our children attend. The civil service affects us in the banks we put our money in. The civil service affects us in the taxes we pay. The civil service affects us in the way our penal and charitable institutions are managed or mismanaged. The civil service affects us in the morals of the community. There is not a minute, day or night, in which our lives are not affected, one way or another, by our public servants, Federal, State, or local. What can voters do to bring about the public efficiency, Federal, State, and local, to which we are entitled? They can unite to put in office men and women who are pledged to good government, and they can work together in influencing public opinion to support such men and women and such government. A man once came to President Lincoln with a great scheme for reforming some public abuse. He wanted Mr. Lincoln to send a special message to Congress on the subject. But Mr. Lincoln said: “Congress is not the place to begin reforms. Wash- ington is not the place. The place is at home among the plain people. Go home and talk.” And that is the place to interest the people in this great work of increasing and maintaining the efficiency of our civil. service, Federal, State, and local. Now it is no part of the business of a Federal executive to meddle in affairs that have to do solely with a state or local gov- ernment. The Constitution of the United States wisely leaves to the several sovereign states of the Union the determination of those problems which are peculiarly the states’; and it vests in the Federal Government the management of those phases of gov- ernment which have to do with the common good of the people of all the states. So I do not presume to criticize any state or any county or any city because it has not seen fit to adopt the competitive- examination system, the merit system, in the selection of state or local employes. If citizens feel that their state or local civil service could be improved by the adoption of the competitive- examination system, it is their business to work tooth and nail for legislation to that end. There can be no impropriety, however, in my discussing the benefits that have attended the merit system, as opposed to the spoils system, in the Federal Government, in the ten states which have passed laws providing for competitive examinations for state employes, in the great number of cities, including most of the larger ones, and the few counties of the United States which have adopted the merit system, completely or partially. The competitive-examination system for the appointment of civilian employes has been a success wherever it has been given a fair trial in the United States. Through open competition the best can be selected to serve the public. William H. Taft put it about right when he said: “If we selected employes according to the length of their noses, it would be better than the political spoils system of appointment.” Now I wish to say a word upon the subject of undue political activity upon the part of Federal classified employes, including rural carriers. There are always in every sphere of life certain individuals who resent any restriction. Reasoning from wrong premises, these people sometimes assert that they are being denied their rights and privileges as citizens by the prohibition against political activity upon the part of Federal classified employes. Of course, this argument is fallacious. In the first place, the classified status gives to the individual certain rights, privileges, preferences, and protection. Notable among these is tenure in his position if his services are satisfac- tory and there is work to be performed. There are other benefits and privileges that go with such a position. Comparatively recent additions are compensation for injury suffered in line of duty and retirement benefits, which I believe will grow more liberal as time goes by. In the second place, it is no hardship when the classified employe is prohibited from taking an active part in political man- agement or political campaigns or from holding political office. An employe in the classified service has an undisputed right to vote as he pleases and to express privately his opinion on any or all political subjects; but he cannot properly become an active partisan or a job holder in an elective office. Theodore Roosevelt, early sponsor of the merit system and always a friend of men down below, said: “There is no hardship whatever in requiring officeholders in the classified service to refrain from the exercise of partisanship, any more than there is hardship in putting the same restriction, for very obvious reasons, upon the judiciary, Army and Navy officers, and the police force. “There need not be the slightest apprehension that any officeholder will be wronged by not allowing him to take part in running the caucus or be active in a campaign. The danger does not lie that way. The danger lies in the use of patronage to control nominating conventions and elections. “It is a mere question of expediency and political morality which must be settled according to the dictates of common sense, without regard to the theory of giving a citizen the right to do whatever he pleases, no matter what danger is thereby inflicted upon the public or the public service.” Mr. Roosevelt said that. And I wish to point out that there is nothing partisan in the restriction; it applies to adherents of all parties alike. The intelligent classified employe of the Federal Govern- ment does not need a diagram or catalogue to tell him what to do or what to avoid in his relations with political affairs. His own sense of propriety will dictate the proper course. Nevertheless, the Civil Service Commission has a pamphlet on the subject which will be mailed to anyone who asks for it. Summed up, the restriction upon political activity of Federal classified employes has two purposes. The first is the protection of the employe himself, and the second is to prevent a Federal employe from using his office in the interest of one political party while he is the paid servant of all the people. If it be permissible for Federal classified employes to take active part in a political campaign to elect one candidate and defeat another, by the same token the successful candidate must be accorded the right to dismiss from the public service whom he will and fill the vacancy by the appointment of whom he will. That means the return of the spoils system, with infinite disaster to Federal employes and the public service. It is childish to assume that the protective provisions of the civil-service law can outlive the full and impartial enforcement of its restrictive provisions. The latter alone make the former possible, and the nullification of the latter will destroy the whole law. Miss Jessie Dell, Member United States Civil Service Commission. A. the canned foods you feature grown and packed in your home state? W. R. Roach & Co., ebrand (( Nara You Rnow