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Fiftieth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER. 14, 1932

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ULTIMA VERITAS

In the bitter waves of woe, beaten and tossed
about

By the sullen winds that blow from the desolate
shores of doubt—

When the anchors that faith had cast are
dragging in the gale,

I am quietly holding fast to the things that
cannot fail.

I know that right is right; that it is not
good to lie;
That love is better than spite, and a neighbor

than a spy;

I know that passion needs the leash of a
sober mind;

I know that generous deeds some sure reward
will find;

That the rulers must obey; that the givers shall
increase;

That duty lights the way for the beautiful
feet of peace;

In the darkest night of the year, when the stars
have all gone out,

That courage is better than fear, that faith is
better than doubt.

And fierce though the fiends may fight, and long
though the angels hide,

I know that truth and right have the universe
on their side;

And that somewhere, beyond the stars, is a love
that is better than fate;

When the night unlocks her bars | shall see
Him, and | will wait.

Washington Gladden.

 

pa Wem

 

 

 

 

 

THEY DONT KNOW THE WORD

DEPRESSION

And you merchants who know there is a Depression had better

learn of BULMANIZING!
Every merchant who has BULMANIZED is getting greater

sales, more money and more profits! Each and every one is
getting his neighborhood trade and more cash business!

Take Mr. Morris at Rochester, Ind. He and his wife conducted
his business. Then he BULMANIZED. Last Saturday he had
five additional clerks to take care of his sales increase. He did
as much cash business on that Saturday as he usually did for

an entire week before he BULMANIZED.

Mr. Baumiester at Benton Harbor has a 48% increase. Low-
man & Peterson at Mishawaka a 50% expansion. Mr. Albers
at Michigan City said BULMANIZING surpassed his highest
expectations. Carl Teeter at South Bend is getting trade for
50 miles around!

Those are only a few. All BULMANIZED store owners are
getting a real business! And you, Mr. Merchant, Stop thinking
of the Depression. Start thinking of BULMANIZING!

We've spent thousands in exhaustive experiments to create this
success for independents. It doesn’t cost you a penny to learn
about it. No obligations at all. Pin this to your letter head and
learn what BULMANIZING really is! Mail it now to

THE E.O. BULMAN MFG. CO., INC,

GRAND RAPIDS, MICH.

 

 

 

AUGUST 29.and SEPTEMBER 6
Business training puts one in touch with the busi-
ness leaders. Secretaries and Accountants. will be
needed as long as business is transacted. Selecting
a school for your business training is very im-
portant. DAVENPORT-McLACHLAN INSTI-
TTE is Chartered by the State as a Class A Col-
lege. Write, phone or call for information.

DAVENPORT-McLACHLIN INSTITUTE
215 Sheldon Avenue, Grand Rapids, Michigan

 

M. E. Davenport
President.

 

 

 

 

 

Rademaker-Dooge Grocer Co.

Distributors of
Anchor Red Salmon
Red Heart Med. Red Salmon
Surf Pink Salmon
Bull Dog Sardines
Red Crown Sliced Beef

The House of Quality and Service

 

 

 

 

 

 

 

WE GIVE YOU

An Audit of your Policies
Correct Insurance Coverage
Engineering Service

Fire Prevention Advice
Rate Analysis |

Prompt Loss Adjustment
Saving in Cost

GIOL’O

For sound insurance protection write

THE MILL MUTUALS AGENCY

208 NORTH CAPITOL AVENUE
LANSING, MICHIGAN
Phone 2074]

BRANCHES
GRAND RAPIDS— Grand Rapids Trust Building
DETROIT— Transportation Building

(Michigan’s Largest Mutual Insurance Agency)

 

 

hundred table needs

  
      
  
  
 
 
 

uperiority

such as only Hekman
Bakers can impart

 

EEE

ne

 

Soda

Crackers
sate

eS a Grand Rapids, Mich,
The Supreme Achievement in Cracker Baking

 

 

 

 

 

 

 

 

ae

ee

liftieth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

GOOD ADVERTISING.

People Talking About You and Your
Goods.

Advertising is a message. Its pur-
pose is to sell merchandise. It is
written to the public, or to large
groups, who are not all in the market
for a specified item at the same time.

Advertising is much more of an art
and more difficult to accomplish than
the sales job. In personal selling
there is the immediate situation to
face—the effort is for immediate re-
sults. There is one, or, at most, only
a few, minds to meet ‘at a time, with
only that many reactions possible.

The advertising message, however,
must meet many minds. It must create
a favorable reaction from all types. If,
for instance, it is a message to farmers,
it must interest the one who is barely
making a go of it way over on the back
road and also the master farmer of
the big farm on the pike. These two
types react differently to a situation.
It is the advertising job to get a favor-
able reaction from both to the same
message,

Advertising must usually sell an
idea before it can sell a commodity.
It must aim to create a frame of mind
on the reader’s part that will lead him
to act now. He must be convinced of
his need of the item advertised. He
must be made to want the item and to
want it now.

Advertising is competitive. It is
not enough to create an immediate de-
sire for a certain commodity. That
only paves the way for a competitor
to slip in and sell his line. Advertis-
ing, while creating a desire for a com-
modity, must at the same time create
a desire for a certain brand of that
commodity,

If an advertising message sent to
1000 readers produces fifty sales it
would ‘be considered remarkably suc-
cessful advertising, yet that is only 5
per cent, of the total prospects involv-
ed. Advertising, to be effective, there-
fore, must carry a double message. It

 

must appeal to those who can be influ-
enced to buy at the time, but it must
also carry a message to those 95 per
cent. who will be in the market at
some later date.

Since many of that 95 per cent. may
not come into the market as possible
buyers for a long time, it is essential
that a lasting impression be made on
them if any good is to come from the
advertising. To accomplish these
things, advertising must carry a punch
that will spur present prospects into
prompt action and make a dent on the
memory of that 95 per cent. so that
when they are ready to buy there will
be a strong inclination toward the ad-
vertiser and his wares,

Repetition is the surest way to this
result. It is a hammer which strikes
again and again until the desired dent
is made on the memory of the reader.

National advertisers have stressed
repetition to a marked degree. Think
how many times you were asked a few
years ago whether you had used Pears
soap, or whether you had a “little
Fairy in your home.” Think how
many times of late you have been
told “I’d walk a mile for a Camel,” or
your wife has been admonished to
keep that “school-girl complexion.”
We are always haunted by the ever
present fear that it may be “Halitosis.”

Continual repetition can be used
only to advertise an item of year
round sales appeal, but it can be as
successfully used within even one lone
advertisement. Refer to your adver-
tised item by its name as many times
as possible and, of ‘course, as con-
vincingly as possible. If you are ad-
vertising a Jones riding cultivator, it
is the Jones cultivator that will save
work, It is the Jones cultivator that
will keep lown weeds. It is the Jones
cultivator that will conserve moisture.
It is the Jones cultivator that will in-
crease the yields. It is the Jones
cultivator that will save its cost each
year. It is the Jones cultivator that is
durable. It is the Jones cultivator that
is easy to operate.

Sell your prospect on the merits of
a riding cultivator, but at the same
time sell him on the Jones cultivator
and burn it into ‘his memory so deep
that when he thinks cultivators he will
think Jones, and think of you. If ad-
vertising can accomplish this, sales re-
sistance will be low when your reader
becomes a prospect.

The medium by which this message
is to be sent is a matter of vital im-
portance. The number of times your
advertisement is printed is not of
much consequence. It is the number
of times it is read that counts. Adver-
tising must go to your trade by such
a medium and phrased in such
language that it will be read, or your
money is wasted.

In deciding on a medium by which
to convey your message, remember

that you would like to have the un-
divided attention of your. prospect
while you tell your story. If you
went to him in person, you would not
want two or three neighbors standing
around telling the local gossip, another
showing him a funny picture, and two
or three other salesmen talking their
wares at the same time.

Whatever means will enable you to
get undivided attention for even a
brief interval is, no doubt, your surest
approach to your prospect’s mind. A
personal interview would, of course,
head the list but one cannot interview
a few thousand people very frequently,
nor at small expense.

A personal letter probably comes
next. It has the advantage of going
straight to the desired reader. It has
his undivided attention while he reads
it and the cost is very small. If so
phrased that your prospect will read
and remember, you can get a lot of
effective publicity for a very small
outlay.

The amount to be spent for adver-
tising has been discussed by plenty of
experts in its relation to total sales. A
different slant at the subject is to think
of the amount to be spent in its rela-
tion to margin. $10,000 of sales at a
too close margin cannot stand as much
advertising as $5,000 of sales at a suf-
ficient margin.

But when all is said and done—
when convincing sales letters have
been sent out like a barrage—when
newspaper advertisements have been
run in all the papers—when space has
been taken on all’the school, church,
lodge and club programs—when the
calendars are in every home and nov-
elty caps on all the kids, there still
remains your one best bet—your cus-
tomers. They will talk about you and
your goods. See that it is good ad-
vertising. It is free. It is effective.
If it is favorable, it does a lot of good.
If it is not, it is just too bad.

A. J. Rankin.

—_——__> +> ____
Cities and Churches.

A committee on church attendance,
headed by Roger W. Babson, has made
a study of the proportion of members
who attend the religious services of the
churches with which they are affiliated.
The results reveal that those who live
in large cities are by no means so
faithful in church attendance as the
rural population. In small villages the
attendance record was found to be 71
per cent.; in communities up to 5,000
it dropped to 66 per cent. Towns of
5,000 to 10,000 could do no better than
46 per cent.; small cities showed 42
per cent, and the large centers of
population were lowest with a figure
of 30 per cent.

Now the committee intends to find
out how this condition might be cor-
rected. A questionnaire invites sug-

gestions for making church services

ADESMAN

GRAND RAPIDS, WEDNESDAY, SEPTEMBER 14, 1932

Number 2556

more attractive to the city man. It
wants to know if the hours of service
are inconvenient and whether better
ventilation of churches would attract
a larger attendance. It invites sugges-
tion on sermon length and the design
of seats and pews.

It may be questioned whether this
approach to the problem is in keeping
with the true function of the churches.
The “popularization” of religion in a
spirit of direct competition with the
varied distractions and diversions of
to day is a policy unacceptable to many
sincere churchmen and_ churchgoers.
The strength of the churches in small
communities depends partly on local
factors, some of them social and some
a matter of rural type and tempera-
ment, but their record depends primari-
ly on the fact that country people go
to church not for entertainment but
for instruction, inspiration and encour-
agement. Making the city churches
attractive, convenient and comfortable
may be desirable in itself but cannot
compensate for the loss of more serious
purposes and occasions of church at-
tendance.

—_—_—_~-____
Hotel Trade Better.

Improving hotel business is indi-
cated in the analysis covering the
month of August just completed by
Horwath & MHorwath, specialists in
hotel accounting. The decrease in ho-
tel sales from the corresponding month
a year ago made the first favorable
showing in the last five months. Total
sales declined 24 per cent., room sales
25 per cent. and restaurant sales 23
per cent. A relative improvement was
disce:nible in almost all groups re-
porting.

Room occupancy rose 1 per cent.
over July 1 to 46. Last year there was
no rise in August over July. Room
rates declined 11 per cent., as com-

pared with a year ago. Restaurant
sales during the month showed a
smaller decrease than room. sales,

whereas previously the rate of decline
was always much sharper in the rooms
department.

Washington and California made the
best showing of the nine reporting
centers, having a drop of only 6 per
cent. each in total sales. While the
Olympic games in California and the
conventions in Washington were fac-
tors in the showing, the other centers,
with the exception of Chicago and
Philadelphia, showed a turn for the
better.

—-2>2s a
Five New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Wellfare & Son, Hastings.

J. J. Mead, Hastings.

Mrs. Carrie Enerson, Conklin.

J: Lv Kann, Algonac.

Clarence Hicks, Plainwell.

 

 

SE RP

Bee

i
i

DETROIT DOINGS.

 

Late Business News From Michigan’s

Metropolis.
The biggest day in the history of
Detroit municipal markets, which

dates back to 1891, was recorded last
Saturday, George V. Branch, head of
the Municipal Bureau of Markets, re-
ported.

The three markets, Eastern, West-
ern and Chene-Ferry, reported a total
of 1,762 truckloads of produce brought
in by farmers for sale Saturday.

Eastern reported the largest attend-
ance with 1,024. Western registered
583 and Chene-Ferry 155. The total
is 106 loads more than the largest
previous day, Aug. 29, 1931, when
1,656 loads. were brought in.

“Since the beginning of the depres-
sion our markets, paradoxically, have
increased in size,’ Mr. Branch said.
“We have been handling more and
more producers yearly. There were
16 per cent. more who brought their
goods to our markets in 1930 than in
1929. There were 25 per cent. more
in 1931 than in 1930, and we are regis-
tering this year 50 per cent. more than
in 1928 and 1929, the ‘boom times.

“We believe this condition to be due
to the fact that many city workers
who are out of jobs have taken up
farms. They, naturally, have turned
to the type of produce that is grown
most quickly and with the least equip-
ment. The result has been that more
are seeking the city markets to sell
their fruits and vegetables.

“Incidentally, or rather, as a result,
prices are extremely low. This has
resulted in larger use of the markets
by consumers. It is safe to say that
on a day such as this approximately
75,000 or 100,000 persons visit the
three markets.”

A Diesel-powered passenger auto-
mobile for 1933 is receiving consider-
ably more attention than other pros-
pective developments this far in ad-
vance ‘of the appearance of next year’s
models. While there is no official
confirmation even of its being offered,
it is said that the car will be introduc-
ed in the medium price field, at $1,500,
by a new manufacturing concern.

With operating economy steadily
gaining as a desirable quality in a
motor car, many believe an oil-burn-
ing engine might prove popular at this
time. Engineers point out that the
Diesel-powered car has striking potefi-
tialities with respect to low operating
costs. The figures on the fuel per-
formance of one experimental oil-
burning passenger automobile bear out
this fact. They show that the car, one
of the largest passenger vehicles, more
than tripled its gasoline engine fuel
mileage performance with the experi-
mental Diesel, increasing it from eight
miles to the gallon to twenty-four.
Cars in the medium-price class could
be given an operating economy exceed-
ing that of smaller vehicles powered
with standard engines, it is said here.
The cost of the oil engine is so high
as to make it impossible to build it for
the lowest-priced vehicles at present,
but not for medium-cost Cars.

It may be that some of the passen-
ger car makers will go back to the
free-wheeling control on top of the
gear-shift level in 1933. If they do,

 

MICHIGAN TRADESMAN

however, it will ‘be because they have
adopted a different kind of coasting
mechanism. The prospect of a change
grows out of the fact that the chief
use of free-wheeling by motorists is
to facilitate gear-shifting, rather than
to save fuel by coasting. If this con-
sideration ‘becomes paramount, many
see possibilities in a gear-shift lever
control which will make the clutch
disengage automatically when the
lever is used.

That Continental-De Vaux as a
name is going to persist in the pas-
senger automobile field was confirmed
here last week by the appointment of
Henry Krohn as_ sales manager.
Krohn is a veteran of twenty years in
the sales division, and his appointment
bespeaks a strong bid by Continental-
De Vaux for a place in the industry’s
sun. Further evidence of the same
objective is found in reports of the
firm’s line-up for 1933.

Indicating that progress is being
made in the design of various 1933
models is the increasing activity in
factory purchasing departments. As
rapidly as parts of the new models are
finally agreed upon, commitments are
being made with suppliers.

Sale of property assets of A. Krolik
& Co., Inc., to Day Krolik and Julian
Krolik was confirmed by the U. S.
District Court here in involuntary
bankruptcy proceedings against the
debtor firm. The composition offer
was raised to 55 per cent. for the first
proposal, with the additional 5 per
cent. payable by note on July 15, 1933,
and in the second or alternative pro-
posal to 65 per cent. with the addition-
al 5 per cent. also payable by note on
July 15, 1933. The purchase includes
all of the property, assets and effects,
both real and personal, tangible and
intangible, including all accounts,
claims, demands, notes, contracts re-
ceivable, mortgages, choses in action,
cash, stock in trade, merchandise, fur-
niture, fixtures, equipment, inventory,
good will, trademarks, trade names,
brands and all other property, except-
ing leasehold estates, subject to all
valid liens and encumbrances thereon.
The purchasers also agreed to pay 100
per cent. on all claims entitled to
priority or preference under the bank-
ruptcy law, and also fees of adminis-
tration as may be agreed upon, or if
not agreed upon as may be allowed by
the court. They reserved the right to
contest claims in the name of the
trustee and to cause all the assets pur-
chased to be transferred to a Michi-
gan corporation which will assume the
liability upon the notes and in such
event the corporation will be substi-
tuted as obligor on these notes. Sey-
mour J. Frank is attorney for the pur-
chasers.

Buyers for the Krolik Corporation,
320 Jefferson avenue, East, have been
in the Eastern textile manufacturing
centers where purchases have been
made to replenish all department
stocks. The Krolik Corporation is
successor to A. Krolik & Co., Inc.,
wholesale dry goods distributor in De-
troit for more than half a century. Al-
though no public statement has been
issued at this writing it is understood
the ‘business will be carried on by the
same executive personnel with Day
Krolik as president.

I. Goldberg, wholesale distributor of
men’s furnishing goods has moved to
new quarters at 12 West Jefferson
avenue.

The Central Neckwear Co., whole-
sale distributor of men’s neckwear has
engaged in ‘business at 145 Jefferson
avenue ,Fast.

—_—_—_~-+>___
Why U. C. T. Preaches Value and
Price Maintenance.

This week we will ask you to start
buying with confidence from concerns
which have established a reputation
for fair dealing over a period of time.
For different classes of business this
period of time will vary. Take, for
instance, the company selling furs and
fur coats. It is obvious that it will
take such a concern years to attain a
position where the public may finally
walk into their store and “buy with
confidence” because the merchandise
they sell must be used for a long time
before the customer can be assured
that the price they have paid is com-
mensurate with the value given. In
comparison take a concern which sells
shaving cream. The first day you use
the product you know whether you
have received value for your money.
This firm within a few weeks or so
can conscientiously advertise their
product, and say to their customers,
“Buy with confidence,” for the period
of time over which their product has
been on trial is short. That is what
we mean when we advise you to “buy
with confidence” from stores with an
established reputation for fair dealing.

The United Commercial Travelers
are interested in your buying because
“when you buy” and “how you buy”
are two of the factors which make it
possible for our members to exist. If
you buy now, we ask you to keep
away from the cheapest priced goods
it is possible to buy, ‘because you will
seldom receive anything other than
the cheapest grade of merchandise and
more than likely be thoroughly dis-
satisfied with your purchase. So, here
is a little tip from the Team Work
Group of the United Commercial
Travelers. To insure satisfaction, buy
the better grades of merchandise with
confidence and know ‘that prices on
this class of goods have never been so
low. We are not trying to frighten
people into unnecessary buying, but
we are asking that you keep away
from cheap bargain merchandise, and
remember that when goods are cut
price does not always mean that you
are receiving the same item as you
have been accustomed to.

Now, here is something for you to
think about: Do you believe girl op-
eratives in a factory making 89 cent
dresses can live on two dollars and
fifty cents per week? That is what
they are getting. We have the facts.

Do you believe that any such indus-
try operated on a price basis, turning
out “bargain goods” can be anything
but a “racket’—a deliberate effort to
demoralize all honest ‘business?

Right now from buying groups, and
syndicates, letters are going broadcast
to manufacturers in all lines asking
for merchandise at a fraction of legiti-
mate prices and usually contain the
statement, “These goods are wanted
for fall promotion,’ which in plain
language means bargain sales. Can
any retail establishment featuring such

  

September 14, 1932

merchandise contribute anything to
price stability and public confidence?
In every shoddy factory and every
bargain store this sign should be dis-
played: “You ‘bought a bargain—
good bye.”

As consumers we want all we can
get for our money. It is human nature
to gamble. It is good sound common
sense to realize you can’t beat the
other fellow at his own game.

We mentioned before that up and
down the ‘breadth of this country,
racketeers are seeking shut down fac-
tories. They go into a town, find such
a factory—then go to the Chamber of
Commerce and paint a picture of how
they are going to open up a factory,
give employment to local labor, etc.
They go to the banks and bring pres-
sure to negotiate loans using the in-
fluence of public spirited citizens. If
successful, the promoters open the
factory with ten dollars of borrowed
money to every dollar of their own.
They run a line of credit, pay starva-
tion wages, flood the market with
trash, clean up and close up. These
racketeers and many misguided manu-
facturers are throwing onto the mar-
ket an avalanche of illegitimate, name-
less merchandise—the kind of stuff our
people are wearing, eating, using and
buying, out of inadequate wages.

This isn’t a new condition—it has
always existed as the underworld of
business.

We have in our commercial rela-
tions exactly the same abandonment
of sound principles, ethical practices
and the evasion of individual responsi-
bility which is so prevalent in our
political and social life.

The remedy in all phases of human
relations is the same. We must re-
establish faith in men and man-made
things. We must awaken a sense of
individual responsibility and develop
an appreciation of real values in things
—material and otherwise. That is a
job of selling for everybody.

Price demoralization is the great
contaminating influence which has af-
fected every form of selling—retail
clerks, commercial travelers and ad-
vertising. That is why this organiza-
tion has been preaching value and
price maintenance.

As an organized body of salesmen
we must vigorously re-sell American
ideals of citizenship, We ask you to
team work with the organized sales-
men of America to establish fair price
levels, restore confidence and develop
better merchandising. The order of
United Commercial Travelers is
anxious to co-operate with organiza-
tions of manufacturers and jobbers
and with individual concerns in the
furtherance of a constructive program.

A. G. Guimond.

2
The medical fraternity, in which we
include physicians, dentists and hos-
pitals, have become credit minded and
while not sacrificing any of the hu-
manitarian ethics of the profession, are
finding it profitable to secure credit
reports on patients and insist upon
prompt payments by those in position
to pay. This is a step in the right
direction, creating a more stable pro-
fessional business and a community
credit policy.
—_—_~+-.__
Blessed are the joymakers.

 

 

 

 

 

  

September 14, 1932

Group Hardware Meeting at Mar-
quette.

Marquette, Sept. 13 — Hardware
dealers in Marquette and Alger coun-
ties will hold a group meeting here
Sept. 21 and it is expected that a num-
ber of merchants from Delta, Iron and
Houghton counties also will be pres-
ent. Harry L. Kelly, of the Kelly
Hardware Co., is chairman of this
meeting, which will open with a din-
ner at 7 p. m. in the Northland Hotel.

The subjects. to be discussed are:
“Management and Merchandising,”
“Pulling Out of the Depression” and
“Salesmanship.” This last discussion
will be amplified by a movie prepared
in a hardware store and will be fol-
lowed by a practical demonstration on
selling.

Among the speakers will ‘be Charles
H. Button, of Howell, president of the
Michigan Retail Hardware Asssocia-
tion, and Louis F. Wolf, of Mount
Clemens, and Sidney D. Foster, of
Newberry, memibers of the Associa-
tion’s executive board.

Problems in hardware management
and merchandising especially applicable
to this district will be carefully gone
over and the meeting will close with a
round table discussion by all hardware
dealers on the following subjects:
“Suggested Methods for Building Bet-
ter Retail Business,’ “Better Retail
Selling” and “General Management.”

—__22 s>__—_
Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, Sept. 13—The de-
pression surely has made election
week a busy one. We have only twenty
candidates for sheriff, beside numerous
candidates seeking other offices. Many
of our ‘business men would rather be
in politics at this time than take a
chance in business. While the list of
unemployed is small here, the first
strike for higher wages caused some
commotion last week when the men
would not work unloading cement for
less than 70 cents per hour, whereas
it appeared that the unemployed
would be willing to work for 40 to 50
cents. This may be a good indication
for the returning of prosperity.

Next week will be fair week at Man-
istique, starting Wednesday and end-
ing Friday. Both agriculture and live
stock exhibits will be featured. There
are many local attractions on the pro-
gramme. Business houses will close
on Thursday afternoon. Ferris wheel
and other riding devices have been
booked. With nice weather the fair
this year should be a decided success.

Announcement was made last week
of the purchase of the White cafe
building, at Manistique, by John Heric,
proprietor of the Sanitary market. Mr.
Heric plans to move his meat market
from its present location to his new
building within the next two months.
The interior of the building is to be
entirely refinished and will be made
one of the most model markets and
grocery stores in the city. A large new
refrigerator will also ibe installed. Mr.
Heric has had many years of experi-
ence in the business and has faith in
his home town and is optimistic for the
future.

It takes a beauty doctor to make a
mountain out of a mole spot.

Mr. Bosely, of the Bosely grocery,
on Maple street, has ‘been improving
his spare time during the summer by
building a speed boat, which is now
completed, capable of making over
forty miles per hour. It is in the B
class and shows the work of an ex-
pert mechanic, and in the $150 value
class. Mr. Boselv is waiting for the
next boat races before making any
further announcement.

George Girbach, the popular man-
ager of the Soo creamery here, has
been designated as chairman of the
Sault Ste. Marie dairy committee
which is outlining support from this
section for a collective exhibit which
the dairy industry of the United States
will have at the world’s fair in Chica-
go in 1933. Seventy-two indivduals,

 

MICHIGAN TRADESMAN

firms and associations in fifty-two
communities in Michigan have already
promised their support of the world’s
fair dairy exhibit.

A new music studio was opened
last week by Mrs. Fred Newton, who
has had an extensive training in a
number of ‘fields of music. She has
taught in Portland, Oregon, where
she has been in charge of the music
school, she is a graduate of the New
England conservatory.

The merchants in the Canadian Soo
are rejoicing over the announcement
that 400 men will be given employ-
ment at the Algoma steel plant. It
may only tbe temporary, but it will add
to the unemployment relief there at
present.

John Hengels, the well-known to-
bacco merchant in the New Zeller
block, is making arrangements to sell
out his business in the near future and
return to Germany. John has made
several trips to the fatherland since
residing in the Sault. He has been
enjoying a nice local trade, and gets
lonesome at times, but always returns
to the good old Sault where he has
made many friends.

O. B. Lafreniere, of Ishpeming, was
named president in August of the
Upper Peninsula Insurance Agents
Association.

He is wise who says nothing when
he has nothing to say.

William G. Tapert.
—_—_» +.
The Killing Remark.

Two sales-killing remarks frequent-
ly heard are these: “And that’ll be all
for you?” and “Nothing else for you?”

To these two positve declarations by
the grocer that he is unwilling to do
any further business, the customer
naturally replies “Yes’—and leaves for
the next call on her list.

Such negative questions should be
asked only in those cases when no
more items are wanted on the order—
because of credit or other reasons.

As long as you want to keep on sell-
ing, carefully avoid the “killng re-
mark’—and keep on making positive
suggestions and asking leading ques-
tions.

een in Al le reer

Housewares Sales Response Good.

Housewares of all types met an ac-
tive consumer demand in the promo-
tional sales opened this week by re-
tailers throughout the country. Re-
order business reaching manufacturers
indicates that kitchenwares, including
metal cooking utensils and crockery in
staple lines retailing under 50 cents,
are outstanding. A fair volume of
business is reported from stores which
introduced higher-price utensils of
chromium-lined copper. The copper
pieces, treated to resist tarnish, are of-
fered in retail ranges of $1.50 and up.

—_+- + ___

Food Trade Reports August Gain.

Manufacturers of grocery products
who launched special sales campaigns
in mid-August succeeded in bringing
sales figures for the month to a point
averaging 10 per cent. above quotas
established. They were moved to ac-
tion early in August, when reports
that July sales were the lowest for any
month since the business slump set
in caused concern throughout the trade.
According to opinion in the trade at
present, August promotions coincided
with the general business revival, and
sales for the balance of the year will
progress without stimulation.

—»7s 2 >

A sharp tongue can cut you out of

a job,

 

 

 

What a Life Insurance
Trust Will
Mean to
Your Family

 

It will provide funds for your family
while your estate is being settled.

* *

It will save court settlement expense on
this portion of your estate.

* x

It will furnish regular income for family
running expenses, thereby helping to
replace your own income-producing
powers.

* x
It will insure sound investment of the
principal, subject to your wishes as to
final disposition.

* x

But in the meantime, suppose something
comes up and your wife needs addi-
tional money, due to illness, or other
unforseen expenses? Under your lite
insurance trust agreement you can
authorize payments from the principal
for just such emergencies.

* *

Our officers will always be ready to
consult with her — or with other mem-
bers of your family regarding any of
their problems.

THE MICHIGAN TRUST co.

GRAND RAPIDS

THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

 

 

MOVEMENTS OF MERCHANTS.

Romulus—The Romulus State Bank
has increased its capital stock from
$20,000 to $25,000.

Caledonia — The Caledonia Motor
Sales Co. has decreased its capitaliza-
tion from $30,000 to $22,500.

Detroit—The Jaffe Coal & Supply
Co., 5975 Avery avenue, has increased
its capital stock from $1,000 to $10,000.

Homer — E. S. Buss, recently of
Grand Ledge, has opened a meat de-
partment in the grocery store of W.
F. Dorris.

Port Huron—The Reedy Apparel
Shoppe, Inc., 216 Hurén avenue, has
increased its capital stock from $5,000
to $10,000.

Greenville—The Greenville Co-oper-
ative Association has changed its name
to the Greenville Co-operative Asso-
ciation, Inc.

Flint — The Economy Co., Ltd.,
South Saginaw street, dealer in shoes.
has increased its capital stock from
$10,000 to $60,000.

Grand Rapids—The Edgar S. Kiefer
Tanning Co., 300 Front avenue, S. W.,
has decreased its capital stock from
$825,000 to $750,000.

Tekonsha—Thieves entered the J.
W. Randall dry goods store Sept. 11
and carried away merchandise valued
at approximately $500.

Detroit—The General Scrap Iron &
‘Metal Co., 2927 St. Antoine street, has
been incorporated with a capital stock
of $1,000, all subscribed and paid in.

Detroit—Miloch, Zielinski & Freda,
Inc., 4347 West Warren avenue, dealer
in furniture and hardware, has decreas-
ed its capital stock from $30,000 to
$6,000.

3attle Creek—Charles R. Brewer,
62, president of the C. R. Brewer Lum-
ber Co., and widely known among
Michigan lumber dealers, died at his
home, Sept. 9.

Detroit— The United States Food
Stores, Inc., 1317 Griswold building,
has been incorporated with a capital
stock of $5,000, $1,000 of which has
been subscribed and paid in.

Detroit — J. Nachwalter, Inc., 7735
Harper avenue, has been incorporated
to deal in dry goods with a capital
stock of $25.000, $10,000 of which has
been subscribed and paid in.

Newaygo—The Robey Tackle Co.,
Inc., has been incorporated to manu-
facture and sell fishing tackle with a
capital stock of $6,100, of which $5,570
‘has been subscribed and paid in.

Detroit—The Transformer Service
'Co., 10035 Forrer avenue, has been in-
!corporated to deal in and service elec-
‘trical apparatus with a capital stock
‘of $1,500, all subscribed and paid in.

Detroit—The Better Value Coal Co.,
- 14000 Grand River avenue, has been
organized to deal in fuel and fuel oil,
with a capital stock of $50,000,-of which
$7,000 has been subscribed and paid in.

Detroit — Rusco, Inc., 1448 Wood-
ward avenue, dealer in apparel for
women, has been incorporated with a
capital stock of 100 shares at $15 a
share, $1,500 being subscribed and paid
in.

Detroit—The Eclipse Thread Mills,
Inc., 2561 West Hancock avenue, has
been organized to manufacture and sell
thread, with a capital stock of $1,000,

MICHIGAN TRADESMAN

all of which has been subscribed and
paid in.

Bruce Crossing—The plant of the
Co-operative Creamery Co., destroyed
by fire several months ago, has been
rebuilt. It is modern in every respect
and has a greater capacity than the
former one.

Lansing—Flechter’s Hat Shop, which
discontinued business at 329 South
Washington avenue recently, has re-
opened as a part of Stewart’s, a new
women’s apparel store at 209 South
Washington avenue.

Detroit—The United Celery & Pro-
duce Co., 7201 West Fort street, whole-
sale dealer in produce, has been in-
corporated with a capital stock of
$50,000, $35,000 of which has been sub-
scribed and paid in.

Flint—The Arcadia Cigar Store, Inc.,
211 South Saginaw street, has merged
its business into a stock company un-
der the same style with a capital stock
of $50,000, $6,000 of which has been
subscribed and paid in.

Durand—Owing to the serious illness
of Mr. MacFadden, MacFadden’s
Home Bakery has been closed indefi-
nitely. Mrs. MacFadden will resume
business as soon as she can complete
arrangements to do so.

Detroit — The General
House, Inc., 222 West
avenue, has been organized to conduct
a general jobbing house with a capital
stock of $20,000, $4,000 of which has
been subscribed and paid in.

Detroit—Postercraft, Inc., 2679 East
Grand boulevard, has been incorpo-
rated to design and make advertising
displays, with a capital stock of 1,000
shares at $10 a share, $10,000 being
subscribed and $5,000 paid in.

Saginaw—The Strable Lumber &
Salt Co., 1600 Holland avenue, has
merged its business into a stock com-
pany under the same style with a cap-
ital stock of 30,000 shares at $10 a
share, of which $149,500 has been sub-
scribed and paid in.

Flint — The Automatic Store Ap-
pliance Corporation, with business of-
fices at 612 Genesee Bank building, has
been incorporated with a capital stock
of $100,000 preferred and 53,000 shares
at 50 cents each, of which amount
$34,400 has been subscribed and paid
in.

Battle Creek—C. F. Hicks, proprie-
tor of the Michigan Avenue Grocery,
West Michigan avenue and Kendall
street, has placed the meat department
of his store under the management of
J. M. Stanley, formerly engaged in the
grocery and meat business at Urban-
dale.

Kalamazoo—Paul O. Barr, who re-
cently took over the Goss Furniture
Shop, has restocked and re-opened it
for business at the same location, 494
West Michigan street. Mr. Barr was
a furniture salesman for twenty-three
years and a store manager for twelve
years.

Mackinaw City—The Hunt general
store has been robbed. Evidence shows
a truck had driven up to the back door
and had loaded up. A _ hole large
enough to put one’s hand through had

Jobbing
Jefferson

been cut in the door so as to unlock
it. An investigation is being held by
state and local officers.

Ravenna—George E. Eason, 72, a
merchant here for thirty-six years,
died Monday. He is survived by the
widow; three daughters, Mrs. Harold
Tuttle, Lansing; Miss Agnes East,
Chicago; Mrs. Wesley Swanson,
Ravenna; two grandchildren, and a
sister, Mrs. Ella Thompson, of Raven-
na. Funeral rites will be held at 2
o'clock Thursday.

Sebewaing—Fire
exploding gasoline can in the Sebe-
waing Bakery early Tuesday morning
did estimated damage in the business
section of $9,000. The bakery was de-
stroyed and the J. H. Pitcher grocery
and the W. B. Diebel barber shop
buildings were gutted. All were frame
structures, A brisk wind for a time
threatened adjoining buildings.

Ann Arbor—A new firm, Staeb &
Day, has opened with a new stock of
men’s clothing at 309 South Main,
formerly occupied by Fred W. Gross,
clothier. The partners are Edwin G.
Staeb and his father-in-law, Maurice G.
Day, who recently disposed of his auto-
mobile Ypsilanti. Both
have had twenty years experience in
the clothing business in Ann Arbor
and elsewhere in the county.

starting from an

business in

 

Manufacturing Matters.

Detroit—The General Beverage Co.,
2717 East Larned street, has been or-
ganized to manufacture and sell soft
drinks with a capital stock of $4,000,
$3,600 of which has been subscribed
and paid in.

Muskegon—The Langeland Manu-
facturing Co., Cedar street and Mus-
kegon avenie, wholesale and_ retail
lumber dealer and manufacturer of
boxes, has decreased its capital stock
from $90,000 to $70,000.

Detroit—Novel-Line Products, Inc.,
14265 Birwood avenue, has been or-
ganized to manufacture and deal in
novelties, with a capital stock of 10,000
shares at $1 a share, $5,000 being sub-
scribed and $1,000 paid in.

Lansing — Winans Dairy Co., 225
East Main street, has been organized
to manufacture and sell dairy products,
including ice cream, with a _ capital
stock of $25,000, of which amount
$16,500 has been subscribed and paid
in.

Detroit—Otten Bros. Co., 7356 Rich-
mond avenue, manufacturer and dealer
in cardboard and its products, has
merged its business into a stock com-
pany under the same style with a cap-
ital stock of $50,000, all of which has
been subscribed and paid in.

Detroit—J. S. Newell, dental manu-
facturer and refiner of gold and silver.
has merged the business into a stock
company under the style of the Jj. S.
Newell Gold Refining Co., 1425 Times
Square, with a capital stock of $50,000,
$25,000 of which has been subscribed
and paid in.

Detroit—The Lerner Shops of Mich-
igan, Inc., 1247 Woodward avenue. has
been incorporated to manufacture and
deal in apparel for women with a cap-
ital stock of 100,000 common class A
and 100 shares of class B at $10 a
share, $1,000 of which has been sub-
scribed and paid in.

Kalamazoo — Mrs. Flora Rhodes,
manufacturer of razors and sharpeners,

 

September 14, 1932

has merged the business into a stock
company under the style of the Rhodes
Safety Razor Co., with business of-
fices at 1004 Bank of Kalamazoo build-
ing, with a capital stock of 50,000
shares at $10 a share, $8,000 being sub-
scribed and $4,000 paid in.
Cadillac—William H. Buckley, for-
merly representing Mosely Bros., of
Grand Rapids, as a produce buyer and
later engaging in the potato business
here and in several Northern Michi-
gan points, closing out his business to
become general manager of the Falk
Products Co., manufacturer of potato
flour, yeast and other products, died
Sept. 11, following an illness of about

an hour.
————————

A Business Man’s Philosophy.

Every business man is subject to the
bankruptcy test.

The sheriff waits around the corner
ready to seal the doors if the business
man fails to conduct his affairs effi-
ciently and economically. Thus is the
field of business cleared of the weeds

of shiftlessness, stupidity, red tape,
discourtesy and other uneconomic
practices.

No system other than capitalism has
ever been devised by which those who
have charge of production were check-
ed and, if undesirable, quickly elim-
inated. Customers of business men
hold a daily referendum and decide
that this or that man shall be con-
tinued in hs position. Consumers vote
others out of position by refusing to
patronize them.

Under public ownership no such
checkup is possible. Costs are so
jumbled that nobody knows what a
particular service should sell for. No-
body can say whether any job is
done as well as it should be, because
there is no standard of comparison.

William Feather.

——__> +
Tropical Worsteds Ready Soon.
Several important lines of tropical

worsteds are scheduled for opening be-
fore the end of this week, with prices
expected to be fairly close to the open-
ing levels of last year and consider-
ably ‘higher than those prevailing at
the finish of the season. Quotations
will not be definitely settled until the
Southern and Baltimore clothing man-
ufacturers enter the market, but it is
believed that the new levels will be
anywhere from 74@12%c above the
closing prices of last season, due to
the increase in the wool market. Gen-
eral improvement in conditions in the
South lead mills to believe that tropi-
cals may enjoy a fairly good season in
1933.

——_+-- + ____
Upholstery Fabric Prices Raised.
A determined effort to advance

prices on cotton upholstery fabrics
started this week when a group of
producers announced a 10 per cent.
increase in quotations. Several of the
large mills, however, have held prices
to former levels in. the belief that the
market ts not ready at this time to ab-
sorb higher prices. Cotton and rayon
tapestry fabrics are affected most by
the advances. Goods selling around
$1 per yard have been advanced 10c,
those priced at $1.10@2 were raised
15 c¢ and merchandise above the $2
level 20c. Mohair plush upholstery
goods are not affected by the advance.

 

 

 

 

 

 

 

 

 

 

 

September 14, 19382

Essential Features of the Grocery
Staples.

Sugar — Local jobbers, hold cane
granulated at 4.70c. Beet granulated
is all sold out.

Tea—The market has been more or
less inactive during the past week.
The low grades of Ceylons and Indias
have been a little easier in primary
markets; better grades
firmer, No change has
prices in this country. Consumptive
demand for teas has been goods; ‘first
hands demand rather quiet.

Coffee—The past week has been
marked by the continuous advance in
Rio and Santos particularly
Santos, as that is the variety most af-
fected by conditions in Brazil. Some
holders have made some money on
Santos coffee since the present boom
began. If it continues. it looks as if
it might reduce stocks in this country
to a pont below what has been the
case for a long time. We repeat, how-
ever, if Brazil settles her political
troubles and opens her ports again,
there will almost ‘be an immediate
slump in prices. One event of the
week was the sale by the Farm Board
of the coffee which has been acquired
by it in trade for wheat, at a price of
about lc above the market. Muild
coffees are firm in sympathy with
Brazils. Jobbing market on roasted
coffee is feeling the effect of the ad-
vances in greens, but the consumptive
demand is about unchanged.

Canned Fruits—Canned fruit prices
have shown some firmness during the
past week and new pineapple prices
have had a very considerable effect on
California fruits.

Canned Vegetables—Conditions in
canning areas have ‘been such that it
now appears that packs in most items
with the exception of tomatoes will all
be reduced very considerably this year.
This reduction in packs will do much
to lessen the weakening tendency in
the past when banks and other inter-
ests were able to order liquidation at
any time that suited them. Another
factor is that a considerable reduction
in current packs will do much to over-
come the real bogey of heavy carry-
overs. The carryover might only be
15 per cent. of the total 1931 pack and
the 1932 pack might be 12 per cent. re-
duced, or not enough to equalize the
surplus and reduction figures. But a
reduction in pack is haled as a bullish
figure anyway.

Canned Fish—Salmon and_ other
tinned fish show no change for the
week. Fair demand. Ordinary grades
of salmon are very cheap, while the
higher grades are rather high.

somewhat
occurred in

coffee,

Dried Fruits—The prune and raisin
markets have set the pace this week
in the matter of trade interest. Nota
lot of either delicacy may have sold,
but everyone had a lot of fun watch-
ing the antics in the market as prices
came and went, were announced or
withheld, according to the fancies of
the factors involved. The fun began
as the California reports began to
trickle in and the first page stories in
the California newspapers told the
difficulties and destinies of the various
pools, amalgamations and what nots,
as loyally as is always the case. Then
after the new crop prices had been set
and the old crops were assumed to be

MICHIGAN TRADESMAN

out of the running, at least with the
exception of only slight quantities, so
it was understood, for sale, the boys
in the pool ‘business. on the Coast be-
gan to dig down in their jeans for
rather wholesome commitments of old
crops which were yet to be allocated
to the trade.

3eans and Peas—Market for dried
beans has continued steady to
during the past ‘week, and fairly active
demand. Dried peas, however, are a
little easier. Dried ‘beans have been
having a very good demand lately.

Cheese—Cheese has been steady but
in light demand.

Rice—Spot rice prices held at un-
changed levels yesterday though there
was no doubt that there is an under-
current of ‘increasing firmness in this
market. Southern harvest news was
much more encouraging to the local
trade, weather reports indicating cool-
er and consequently lbetter and more
stable weather for harvest operations.
During the past week there was con-
siderable bad weather which affected
the crop adversely, so much in fact
that spot prices were above replace-
ment values very generally. The
trade now thinks that the harvest
will work out of that phase of the
situation. New crop prolifics are now
quoting 2% to 2% mill basis for ship-
ment next month. Good prices have
been made on secondary market sales.

Salt Fish—The market for mackerel
and other salt fish continued about un-
changed during the week. New pack
mackerel is still being offered at low
prices and is attracting some buying.
Most of the catch so far has been of
small sizes.

Sauerkraut—There was no activity
in sauerkraut in the past week and in
many cases the trade still seemed to
be in the depths of an after holiday
lull. Prices are unchanged.

Syrup and Molasses—Sugar syrup
remains unchanged for the week with
the demand steady and prices steady
to firm on account of the well con-
trolled production. Compound syrup
is selling fairly well with the demand
better than it was a few weeks ago.
Prices unchanged. Molasses in mod-
erate demand without change in price.

Vinegar—Vinegar has had a quiet
week and prices have been held at
previous levels, unchanged. The trade
is beginning to feel in terms of for-
ward business and estimates of carry-
overs on hand in the North is very
slight and in the South only the nor-
mal, as expressed by averaging the
figures of the past {five years. Figures

firm

‘brought to light show that while ship-

ments of vinegar were reported on
July 1 to be 10,000 barrels behind the
five-year average, this amount has

been practically picked up since that

time.

rr

Review of the Produce Market.

Apples — 25@35c per bu. for
Wealthy, Strawberry and Dutchess;
selected fruit commands 50@75c.

Bananas—314@4c per lb.

Butter—There have been few chang-
es in the butter situation during the
past week. The market has ‘been most-
ly steady with a moderate demand.
Jobbers hold plain wrapped prints at
22c and 65 lb. tubs at 2lc for extras.

Cabbage—40c per bu.

California Fruits—Plums, $1.35 per

box; Bartlett Pears, $1.75 per box.
Cantaloupes— Michigan

now at their best.

Osage are
They are sold as

follows:

not... § 75
eee... LLL 1.00
ee 1.25

Carrots—25c per doz. bunches; 65c
per bu.

Cauliflower—$1.25 for box contain-
ing 6@9.

Celery—20@30c per bunch.

Cocoanuts—/75c per doz. or $5.50 per
bag.

Cucumbers—No. 1 home grown, 50c
per doz.; No. 2, 75@85c per bu.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:

C. H. Pea from elevator .._.____ $1.75
Rea from farmer 92.0520 1.45
Light Red Kidney from farmer_-— 1.70
Dark Red Kidney from farmer-- 1.70

Eggs—Demand for fine fresh eggs
has been good since the last report.
Prices are about lc higher. Jobbers
pay 18c for 56 lb. crates and 19c for
57 and 58 lb. Jobbers sell candled
eggs at 19c.

Grape Fruit—Isle of Pines command
$6.50@7 per box.

Grapes — Wordens and Niagaras
command $1.80 per doz. 4 lb. baskets;
Delawares, $2.25; Wordens in bulk, 75
@90c per bu.

Green Corn—8c per doz. for Yellow
3antam; 10c for Evergreen.

Green Onions—l5c per doz.

Green Peas — $2 per hamper for
Calif. or Wash.
Honey Dew Melons—$1.75@2_ for

crates of either 9 or 12.
Lettuce—In good demand on the
following basis:
Imperial Valley, 6s, per crate --$3.00
Imperial Valley, 4s and 5s, crate 3.50
Home grown leaf, per bu. ~----- 50
Lemons—The price is $2 lower than
a week ago, as follows:

S60 Sunkist = $10.00
S00 Sumkist 0 22-2 10.00
900 Red Balk 9.00
$00 Red Ball 22 22 9.00

Mushrooms—40c per one lb. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

6 $4.25
ee ae 4.25
Ce 4.25
Be a. 4.25
NG ee ee 4.25
Be 4.00
Abe ee 4.00
56 ee 4.00

Red Ball, 50c per box less.
Beets—30c per doz. bunches; 65c
per bu.
Onions—Home grown, 50c per bu.
for medium yellow.
Parsley—40c per doz. bunches.
Peaches—The local crop is ample in
size and fine in quality. The price
range is about as follows:

Sauth Havens 222.0..5.. 5 2. 35@50c
Bipertas (208 be 25@$1
Wneals © 2 $1.50@1.75
Olher vatieties _ 25@30c

There are a few Crawfords offered, but
not enough to establish a reliable quo-
tation. The variety is rapidly running
out. :

Pears—Bartletts, No. 1, $1@1.25 per
bu.; No. 2, 50@75c per bu.

5

Pickling Stock—Onions, 60c per box
of 20 lbs.; cukes, $2.25 per bu. or 15e
per 100.

Plums—Prices range as follows:

Eombasds =) 2 65¢
Bite 2255 75@90c
Vellaw 2. 75@90c

Potatoes—Home grown, 65c per 100
Ibs. on the local market.

Poultry—Wilson & Company pay as
follows:

Eleavy fowls 2000007 13c
Eight fowls 0 62 10%ec
Ducks 12c
Eight Broilers 2 iis 2. 12c
Rock Broilers, 2% lbs. up ---. 15@17c

Quinces—$2.25 per bu.

Radishes—10c per doz. bunches.

Spinach — 65c per bu. for home
grown.

String Beans—75c per bu.

Tomatoes—Home grown, 30c per iy
bu.; 60c per bu.

Veal Calves — Wilson & Company
pay as follows:

Baneyv 20 8@9Ic

Good) 2 6c

Medtwm 00 5c
Wax Beans—75c per bu.
Watermelons—35@40c for Georgia

and Indiana.
2+ ~9
Gabby Gleanings From Grand Rapids.

A. C. Hansen, who was formerly
engaged in the grocery ‘business at 655
Griggs street, Grand Rapids, but who
has conducted a grocery store on the
South side of Chicago for the past five
years, spent Sunday and Monday in
the city, accompanied by his oldest
son. When he left the city he had
many outstanding accounts. He has
succeeded in collecting all but one of
the obligations, which is a pretty good
record.

William H. Caslow, who was nom-
inated yesterday to make the run for
Congress on the Democratic ticket in
this district in November, was the only
one of the five candidates on the ticket
who refused to use the union label on
his printed matter. The venal and un-
scrupulous union leaders made a de-
termined attempt to defeat him, with
the following result:

Casiiw 5 4,189
BROOKS 222 0 926
Anais ee 1,188
Weeks 2:20 2 453
PetensOM 22 1,333

All of which goes to show that the
candidate who caters to the union is
almost invariably defeated, while the
candidate who defies the serpent is
usually elected. Of course, Mr. Cas-
low stands no show for election against
so able and experienced a man as Mr.
Mapes, but he will receive many votes
from decent people because of his de-
fiance of trade unionism.

William Berner, John Verhage and
Jay Potts, of the local branch of Lee
& Cady, leave next Monday for De-
troit, where a meeting of all Michigan
members of the Red and White or-
ganization will be held at the main
office of Lee & Cady in the afternoon.
The meeting will be concluded with a
banquet at the Fort Shelby Hotel in

the evening.
a
One thing is worth a premium to-
day: Laughter.
——_+ +.
He wins who wills—and works!

 

6

MUTUAL FIRE INSURANCE

Suggested Text For Two Minute
Radio Talk.

I'm going to talk to you for two

minutes—just two—and no more. So

please stay with me. It is important—

 

to you.

Take out your watch, please. Dur-
ing these two minutes two fires will
break out somewhere in America. Let
us hope one of them won't be in your
home. But it will be in somebody’s
home. For there is still a fire a minute
in this land of ours—day and night,
year in and year out.

Let’s hope that these two fires which
will start while I am talking here will
be quickly extinguished. Unfortunate-
ly, many are not, which is why we—
123,000,000 of us Americans—burned
almost $500,000,000 in property values
into useless smoke last year. For
what is burned, you know, even when
it is “insured,” is money lost to Amer-
ica—to you and me, and to all other
taxpayers. So every fire we have in-
creases our cost of living by just so
much, So let us hope that these two
fires occurring in these two minutes
will be small and be kept small and
soon put out.

Let us hope that if these two fires
are in ‘business structures instead of in
homes—as perhaps they are—they
won't drive more people out of work in
these troubled times of unemployment.
Last year it is said, 43 of every 100
factories that ‘burned were not re-
built—because money for rebuilding
was not to be had. That is what fire
is doing to throw more and more peo-
ple out of work—making fewer and
fewer jobs, when what we desperately
need is more and more jobs.

Finally, let us hope that in these two
minutes no human life was lost. Every
year fire snuffs out the lives of 10,000
people in America. That means some-
thing like 27 a day! Of course they are
scattered all over the country so that
you don’t hear of all of them. Besides,
there are so many, now, that they are
no longer “news’—unless they occur
in one big fire. No—they are no
longer “news” they are just tragedy.

This is Fire Prevention Week—so
proclaimed by President Hoover. It is
a week to take stock of the toll of life
and limb and money that we are need-
lessly paying to fire. Let us think
about it-—decide to stop it—act to stop
it. How? By improving our construc-
tion—and by being careful. Every-
body can help. It is up to you and me
to lend a hand all year round,

My two minutes are up. Thank you
—and let us remember.

—_++>—__—_
This Mutual Insurance.

Amid all the anxiety and turmoil in
these days of feeding the poor, bal-
ancing the budget, and keeping the
world on an even keel, it must be evi-
dent to any unbiased observer that
mutual insurance is calm and hopeful
and is riding the waves with the best
of them. And for all this there is a
sound reason.

In the days before the war when
each one was getting all he could for
himself, mutual insurance was preach-
ing the doctrine of co-operation and
conservation. When many in the land
were burning and wasting, it was edu-

MICHIGAN TRADESMAN

policyholders to conserve
and save. Not only was mutual in-
surance preaching the doctrine of con-
servation, but it was building institu-
tions that exemplified it in every way.

And now that the hard days are up-
on us and strong men are weeping,
“this mutual insurance,” officered for
the most part by men who in the past
gave some thought to the public good,
is reaping its reward. Truly the bread
that was cast upon the waters has re-
turned.

And there is a lesson here for busi-
ness in general. Co-operation is not
socialism, nor does it put a curb on
individual effort. On the contrary, it
is a sound ‘business principle that
tends to diffuse rather than concen-
trate wealth: that seeks the greatest
good for the greatest number.

We may quote Adam Smith and
other bygone economists until we are
black in the face; but the economy of
the future must be based on a wider
distribution of the National income it
we are to avoid a repetition of such
days as these.

cating its

——_~» + +>—____
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Ideal Bakeries, Inc., Detroit.
Acme Oil Co., Muskegon.
Affinity Laboratories, Inc.,

Rapids.
Lake Manito Land Co., Detroit.
O. E. Atwood & Co., Fremont.
A. D. Baker Co., Lansing.
Moreland Co., Bailey.

Mehring & Hanson Co., Allegan.
Marvin-Burnett Co., Jackson.
Mitchell-Bone Co., Detroit.
Summerfield Oil Co., Mt. Morris.

Grand

World's Star Knitting Co., Grand
Rapids.
Malloch Knitting Mills, Inc., Grand
Rapids.

Daniel W. Smith Co., Detroit.

Crawford Manufacturing Co., Menom-
inee.

Offset Colorplate Co., Detroit.

Welded Steel Barrel Corp., Detroit.

Waddell-Wilcox Rymal Co., Detroit.

Smith, Burris & Co., Detroit.

Belden & Co., Inc., Charlotte.

National Building Mnaagement, Inc.,
Detroit.

Coopers Mills Co., Manistee.

Friedberg’s, Inc., Detroit.
Baltimore Department Stores, Inc.,
Detroit.

Dental Research Co., Muskegon.

Breitmeyer Nursery Co., Detroit.

Foot Saver Shoe Shop of Detroit.

Austin Machinery Corp., Muskegon.

Marshall Holding Co., Detroit.

Davey-Heenan Co., Detroit.

Peninsular Engineering Co., Inc., De-
troit.

Quality Motor Sales, Wyandotte.

Wolverine Mineral Development Co.,
Muskegon.

Wagner-Kelly, Inc., Muskegon.

L. S. Bait Co., Detroit.

Ann Arbor Co., Ann Arbor.

R. J. Taylor & Co., Detroit.

Dual Co., Niles.

Grosse Pointer Publishing Co., Detroit

Detroit Patents Holding Co., Detroit.

Greater Value Stores, Highland Park.

Direct Stores, Inc., Detroit.

Clinton View Greenhouses, Detroit.

Jackson Motor Shaft Co., Jackson.

MacDonald Engineering Co., Lansing.

Wright Rubber Products Co., Wyan-
dotte.

Kennedy & Creig Co., Detroit.

A. Krolik & Co., Inc., Detroit.

Helios Brake Tester Corp., Detroit.

United Grape Products, Inc., Detroit.

Mid-West Cotton Mills, Inc., Niles.

Personal Finance Co. of Mount Clem-
ens, Detroit.

J. B. Howarth & Son, Birmingham.

Chain Properties, Inc., Bay City.

Pearce Stores Co., Bay City.
American Finance Corp., Battle Creek.
R. F. McKee Co., Flint.

Aquazone Michigan, Inc., Detroit.
Maurice Warner Violin Studios, Inc.,

Detroit.

Lakeview Fruit Growing Co., Muske-
gon.
C. H. Reynolds Lumber Co., Ferndale.
Twin City Dairy Co., Muskegon.
Harsmith Co., Detroit.
Rowe Hotel Co., Grand Rapids.
Toggery, Muskegon.
—e> > —___
Import Volume Rises Sharply.

A rising volume of imported mer-
chandise, carrying the total to the
highest level established in more than
four months, was reported by Govern-
ment officials last week. The volume
is well above the seasonal increase
expected at this time, importers said,

 

 

The Federal Companies
Own Sound Investments

 

September 14, 1932

and can be attributed directly to the
improved state of general business.
Among the seasonal items which are
arriving in greater volume than last
year are model gowns, purchased
abroad by manufacturers for repro-
duction in this country, all types of
dress accessories and costume jewelry.
—_—_—_~+2+>—___
Meat in Summer Diet.

For the person who is active and
in normal health, hot weather brings
no diet problem. The need for good
quality protein foods, such as meat, is
not affected by season. One should
continue to use them as usual as well
as fruits and fresh vegetables—es-
pecially the green, leafy ones. It is
neither desirable nor necessary to eat
less meat in the summer.

 

A

The same care is exercised in the selection of investments by the Federal
Companies that characterizes their selection of property insured. Funds
are invested only in the safest of securities. This assures policyholders
that full legal reserves, so vital to the financial strength of an insurance
company, will not be impaired. Income is first derived from the writing
of insurance and secondly from investments, thus no speculative securi-

ties, need be, or are bought.

FEDERAL; HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co.
inneapolis, Minnesota Stevens Point, Wisconsin
Minnesota Implement Mutual Fire Ins. Co.
Owatonna, Minnesota

 
  
  

 

 

 

 

Tk GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE CO.

A LEGAL RESERVE MUTUAL COMPANY

23 YEARS

OF DIVIDENDS TO POLICYHOLDERS
Affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg., Grand Rapids, Mich.

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Ne cots» 8 O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

 

September 14, 1932

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

Representatives of the Puritan Salt
Co., alias the Consumers Salt Co., of
Columbus, Ohio, are now in Michigan
placing agencies for the alleged medi-
cated salt sold by the organization
with country merchants. In all cases
they insist on the purchaser furnish-
ing trade acceptances, which no mer-
chant has any right to consent to
when dealing with an entire stranger
handling an article of questionable
merit. A merchant in Zeeland recently
disregarded the  frequently-repeated
advice of the Realm in regard to the
signing of trade acceptances and sub-
sequently ‘brought the matter to the
attention of the writer, who immedi-
ately wrote to the Secretary of State
and received the following reply:

Lansing, Sept. 7—Replying to your
letter of August 31, we wish to advise
that we have no record in this office
of the Puritan Salt Co., of Columbus,
Ohio. Frank D. Fitzgerald,

Secretary of State.

This means that the company has
no standing in Michigan; that it can-
not avail itself of court action to en-
force any contracts it may have secur-
ed; that the signatures it has on its
trade acceptances are null and void.

A letter was dispatched to a public
official in Columbus, who furnished
further information on the organiza-
tion as follows:

The Puritan Salt Co. was organized
here a few years ago by William J.
McNulty and Florence McNulty, his
wife. On Sept. 27, 1930, William J.
McNulty was reported killed in an
airplane accident at Cleveland, Ohio.
Mrs. McNulty has since married F. L.
Francis, and they are the present op-
erators of the Consumers Salt Co.

The Consumers Salt Co. is, at the
present time, under investigation to
determine, principally, whether or not
they have violated the insurance laws
of the State of Ohio. The contract
which they have given to users of
their salt in which they agree to in-
demnify in case of live stock sickness
after the use of their product for
ninety days, and to repay farmers for
loss of live stock under the same con-
dition, has been declared to be a form
of insurance in this state, and the com-

pany has no authority to write insur-

ance in Ohio.

Whether or not it is good business
to pay the price they require for their
medicated salt, is a question which we,
of course, do not attempt to decide.
The company some time ago agreed to
furnish us with a quantitative and
qualitative analysis of the salt they
are selling, but this has never been
received. We believe anyone interest-
ed in purchasing this product would
have a right to request that he be fur-
nished with such an analysis.

We have had no complaints which
would lead us to the conclusion that
the company will not back up, finan-
cially, their contracts.

A letter was also sent to the State
Analyst, who responded as follows:

Lansing, Sept. 8—We have your
letter of Aug. 31 requesting informa-
tion as to whether or not Puritan stock
salt has ever ‘been examined by this
department.

Our records show that for the li-
censing year ending June 30, a license
was issued to the Puritan Salt Co., of
Columbus, Ohio, covering Puritan
medicated stock salt. This product was
guaranteed and labeled to contain:

Per ent.
Galt 22 ee ee 80
FPoenugreek seed -...:---- 2y%

MICHIGAN TRADESMAN

@harcoal: 6202 2u%
Copperas 2-60 2%
ONS 2%
Bosom salts 220 8 ee 2%
Sulphtn 220020 oe ee 4
Powdered lime = 2200.02) 5

From samples examined in our lab-
oratory, we ‘find that the product con-
forms reasonably close to the claims
made for it.

Since the expiration of the license in
June, 1931, the comipany has not re-
newed its license and, so far as our
records show, we have not found the
product offered for sale on the Michi-
gan market. Wm. C. Geagley,

State Analyst.

Included in the contract the Puritan
Salt Co. makes with its customers is
a provision in which the salt organ-
ization agrees to indemnify a farmer
who uses its product for loss caused
by the illness or death of any animal
which had access to alleged medicat-
ed salt. Believing that such a provision
places the company under the jurisdic-
tion of the State Insurance Depart-
ment, a letter of enquiry was sent to
the Insurance Commissioner, with the
following result:

Lansing, Sept. 12—Replying to
your communication of the 8th instant,
we desire to advise that the Puritan
Salt Co., of Columbus, Ohio, is not
authorized to transact an insurance
business within this State, nor is it
authorized to represent as agent any

insurance company which may be
granting insurance indemnifying a

farmer for the loss of any animals for
illness, which animals have access to
the salt which may be sold to residents
of this State.

Section 1 of Chapter 1 of Part Three
of Act 256 of the Public Acts of 1917,
as amended, specifically prohibits the
issuing of casualty, policies or con-
tracts within this State by any private
individual, association or partnership
or by any incorporated company by
any authority whatsoever other than
the statutes of this state. Any such
person or organization granting in-
demnity contrary to the provisions of
the act shall be deemed guilty of a
misdemeanor and liable to a penalty of
$100 for every application obtained,
and any person who shall have paid to
any person Or organization any prem-
ium moneys for insurance granted or
to be granted shall be entitled to the
recovery of the same by action of
assumsit to be brought at any time
within six years after such payment.

If you have any forms which em-

‘body the guarantee as offered by the

Puritan Salt Co., we wish that you
would forward same on to this office
so that we may use same as a basis
for any action that this Department
may take in this connection.
R. M. Wade,
Second Deputy Commissioner.

In the light of the above disclosures
it appears that the Puritan Salt Co. is
prohibited from doing any business in
Michigan for three reasons, as follows:

1. It has not filed papers with the
Secretary of State, naming a represen-
tative of the company who can sue and
be sued.

2. It has no license to sell a medi-
cated article from the office of the
State Analyst.

3. It is purporting to conduct an
insurance business without qualifying
to do so with the office of the State
Insurance Commissioner.

Any one of these disqualifying con-
ditions render the presence of a repre-
sentative in this State, undertaking to
do tbusiness in the name of the com-
pany, illegal. The representative is
subject to prosecution and fine and

imprisonment, one or both. All notes,
contracts, trade acceptances or other
evidences of indebtedness obtained
from customers are null and void. No
court will permit such a concern to
cross its threshold.

Blanchard, Sept. 7—I am _ writing
you my experience with the Simplicity
Pattern Co., of Niles, Mich., and New
York City, that you may print it in the
Tradesman for the ‘benefit of other
merchants who may ‘be approached
with the same deal, if you wish to
take the space for such a long story.

About two years ago my regular dry
goods salesman from A. Krolik & Co.,
recommended and sold to me a pattern
deal from the Simplicity Pattern Co.,
then of New York.

This was how the agreement was in
the beginning: I was to purchase 500
patterns and a case to keep them in for
the amount of $55. Thereafter the
Pattern Co. would ship me new styles
from time to time as the seasons
changed, each time recalling for credit
as many old styles as they sent new
styles, so that my stock would never
inventory at more than the original in-
vestment. All goods were to be in-
voiced through A. Krolik & ‘Co.

Shortly after, when the new styles
began coming in, I found that they
were recalling certain stock numbers
which I did not have on hand, but I
gave this no particular thought for a
time, as I supposed we had sold all
of these styles out of our stock; but
when our cabinet became crowded I
decided to count our patterns and
found I had nearly 800 patterns on
hand and our stock was becoming
larger all the time as each time we
were sent new patterns the recall sheet
called for styles we never had been
shipped.

I soon found out also that the pat-
tern books for use on the counter con-
tained pictures of styles that were not
shipped us and also that many of the
styles we had were not pictured. I
wrote the Pattern Co. and A. Krolik
& Co. about this matter and about re-
ceiving more styles than I had to re-
turn for credit. (About this time our
account was taken over by the com-
pany direct, because of some trouble
A. Krolik had with the company in re-
gard to handling the patterns, so this
increased my diffculties). The Pattern
Co. replied that in the spring we were
shipped two patterns of a size in sev-
eral numbers which they thought
would be good sellers, but if I wished
they would only ship one pattern of a
size thereafter.

The trouble of having the recall
sheet call for styles which I had never
had continued, so I began to send
back other numbers I did have in or-
der to offset the large shipments of
new patterns. It was not long, how-
ever, before the Pattern Co. kicked on
this deal and a short time later refused
to accept any ‘but authorized recalls
for credit, so I was stuck, as they were
recalling several numbers I had never
had on hand, and sending new stock
to take the place of them, which was
building up our stock at a rapid pace.
When they refused to give us credit
for these other patterns we had re-
turned, we refused to accept a large
shipment they had sent to us by ex-
press.

They then wrote us that they had
made several improvements in the pat-
tern line, which made it necessary to
carry a stock of around 750 patterns
in order to meet the requirements of
the public and that they could not op-
erate with us on the 550 pattern basis.
There was, therefore, no other way
they said that they could do but cancel
our account if:we did not wish to

carry a complete stock. This leaves us
with about 700 patterns on hand which
we must sell during the next few
months if we are to get any good from
them, as they will soon be out of style.

a

We have been informed that other
merchants who have taken on this deal
have been having similar trouble and
we believe that if this matter is given
enough publicitv it will be hard for
such a concern to continue to ‘hook the
merchants throughout Michigan and
the other territory where your paper
circulates.

We have spent hours in checking
patterns and writing this concern, all
because the deal was not carried
through as per the original agreement
which we signed when we took this
deal on. And we would advise any
merchant who may think of taking this
deal on to think seriously before He
lets anyone talk him into having any-
thing to do with such a proposition.

We might say, in closing, that A.
Krolik & Co., who sold us the original
deal, took our part in our contention
with the Pattern Co. and insisted that
they should operate with us as per the
agreement, but this is as far as their
assistance has gone up to date.

Leon Foster,
Mer. Quality Store.

On receipt of the above letter the
following appeal was made to the
Simplicity Pattern Co., at Niles:

Grand Rapids, Sept. 9—I am in re-
ceipt of a complaint from the Quality
Store, of Blanchard, regarding the way
in which you have ‘handled his con-
tract relations made with him through
the Krolik House, of Detroit.

Before publishing the statement of
the Quality Store, which will, of
course, place you at a great disad-
vantage in undertaking to do ‘business
in Michigan, I would hike to have your
explanation of whv you have appar-
ently repudiated a contract that was
made in good faith.

The Blanchard house say they have
$75 worth of patterns on hand which
will soon ‘be practically valueless. In
your contract you agreed to take back
these patterns if the contract was ever
cancelled.

Leaving aside the legality or illegal-
ity of the proposition, it would appear
to me that it would be the part of
wisdom for you to send the Blanchard
house $75 and take back the patterns.
If vou will notify me you have done
so I will withhold publication of this
particular letter on your assurance that
such a situation will not be permitted
to arise again during the time you are
in business in Michigan and _ solicit
the patronage of well meaning mer-
chants. E. A. Stowe.

No reply has been received to this
letter up to the hour of going to press.

———_—_~. ~~ ___—_

Other Mills Raise Sweater Prices.

Price advances in two important
sweater lines were announced last
week. The Onyx Knitting Mills
marked up their entire line of
sweaters 50c@$1 per dozen, effective
immediately, while Braverman Broth-
ers Knitwear Corporation advanced
quotations 10 per cent. on their entire
line of women’s worsted sport sweat-
ers, also effective at once. The Onyx
selling agent said that additional ad-
vances would tbe forthcoming next
week. The sharp upturn in demand
during the last few weeks has caused
something of a delivery problem, he
added, and on a few Fell lines only
shipments not earlier than four weeks
could be promised.

—_—_e-+___

A man’s thoughts and interests flow
along like a stream. If you can’t toss
your proposition into the middle of
the stream, you might as well sit on
the bank and shoot bullfrogs. Until
you learn this, keep up your course in
salesmanship.

—_——_+->—____

When a Chinaman plays billiards he

never uses his own cue.

8

TEXTILES LEAD RECOVERY.

Outside of some fair price gains on
agricultural products, which are still
below the figures of a year ago, how-
_ ever, on most items, the chief influence
on the side of business recovery so far
is being furnished by the textile lines.
A late season, price advances on raw
materials and shortages here and there
of finished goods have brought about
very active markets.

Statistics on cotton goods operations

for August will probably show the
most active month since before the
business collapse. Price increases

have been almost a daily matter, and
all the large buyers have covered their
needs well along through the rest of
the year. Some of the wholesale hous-
es and a number of the smaller re-
tailers have been more hesitant, first
wishing to be sure that their own sales
will go ahead.

In the woolen market the boom has
not equaled that in cotton goods, but
the mills are quite active, and prices
are advancing. The silk line has be-
come quieter, although the magnitude
of recent operations was disclosed by
the August figures on raw silk con-
sumption, which were the second
largest on record.

It would be strange if this gain in
textile business lacked all speculative
features, and it is no doubt safe to
say that this influence has not been
altogether absent. The trade itself
realizes that it would be on much safer
ground if retail demand supported the
buying movement rather than fear of
delayed deliveries and the possibility
of having to pay higher prices.

So far as the effect on the general
situation is concerned, this activity will
be helpful, although, as pointed out
previously, a similar upturn in one of
the more highly paid industries, such
as automobile manufacture or building
construction, would doubtless prove
more effective.

SKEPTICAL ABOUT UPTURN.
Skepticism concerningthe upturn in
business can be traced to several
sources. The most general is probably
the lack of actual evidence of improve-
ment in many lines, and particularly
in the heavy industries, which ordi-
narily lead the way in the recovery
from a depression. A second impor-
tant consideration is the failure of
trade to show much progress. The
question is asked how far operations
can expand without larger consumer
purchasing. It is added, of course, that
employment and wage figures do not
point to much change in trade volume
for the immediate future.
Another basis for belittling
progress has been made is found in the
view that the advance in securities and
rising commodity markets have been
engineered for political purposes.
Answer has been made to this by
pointing out that if the same forces
could bring about an upturn they
would have done so many months
ago. There is something to be said,
however, for the contrary argument
that there is a concentration now to-
ward this purpose which was not pos-
sible in the past. After costly delay,

 

what

the financial crisis was finally met and
committees have been organized at im-

‘not a little acclaim.

 

MICHIGAN TRADESMAN

portant centers which can carry along
a united drive on the depression.

Whether the skeptics are correct in
some or all of their reasons remains
to be seen. They cannot attack the
fact that business sentiment is much
improved and that restored confidence
is essential toward making a start on
recovery. What was lost in the de-
pression was credit, and confidence is
its foundation.

 

EVIDENCE OF GAINS.

Although there still was skepticism
expressed last week concerning the rise
in security and commodity prices and
gains in business, general sentiment
continued hopeful and more assured,
while at the same time there was more
definite evidence of trade improvement.
Retail business grew quite brisk fol-
lowing the holiday, textile activities
reached boom proportions and several
of the large office machinery com-
panies reported sizeable sales gains in
August, an indication, perhaps, of ex-
panded operations.

The weekly business index advanced
for the second week, due chiefily to the
rise in car loadings. The gain in the
index was the sharpest this year. Auto-
mobile output decreased to a very low
level last month, but one of the large
producers reported a gain of 22 per
cent. in sales to consumers over July.

In building construction, contract
awards on a daily average basis last

month dropped 3.6 per cent. under
those in July. However, this was
somewhat better than the seasonal

trend, since the usual drop is 4.4 per
cent. Toward the close of the month
the contract figures made their best
showing.

Commodity prices continued buoyant
during the week, although the cotton
crop estimate, which was practically
unchanged from the previous report,
caused a reaction in the staple and
some softening in values in other spec-
ulative markets. The price index of
the Bureau of Labor Statistics for the
week ended Sept. 3 rose to 65.2, over-
coming the small reaction of the pre-
ceding week.

 

 

WELCOME PRICE RISE.

While the retailer ordinarily is con-
cerned with choosing the best values
he can find for his customers, rising
prices in the wholesale markets not
only meet with his sympathy in the
present circumstances but also with
The reason, of
course, is quite plain. Besides the gain
in inventory value which it means for
him, there is also the more important
influence on costs. Higher prices mean
higher dollar volume and the propor-
tion of fixed expenses declines.

However, there are some other con-
siderations which should not be over-
looked by distributors in their cheer-
fulness over this turn. Rising prices
will meet many pressing problems, but
the merchant must be sure that the
public is able and ready to pay them.
Unemployment figures do not suggest
either ability or readiness. Efforts to
spread work this Fall and Winter
should reduce hardships, but will also
tend to cut down on average earnings.
More persons will seem to be employ-

ed, but payrolls may not increase cor-
respondingly.

It is suggested that developments
may prove quite different from what
rising wholesale prices suggest. In so
far as confidence returns and industrial
operations expand, the retailer may
find his customers able to pay more
for what they purchase. On the other
hand, if the price increases are some-
what speculative in nature, without
adding much to industry and unem-
ployment, then it would be wise to go
slow in marking up merchandise.

SEASONABLE WEATHER.

The cold weather is here. That is
to say, there has arrived that kind of
cold weather which differentiates au-
tumn from summer. It is by no means
the kind that tells us that autumn is

 

ended and winter begun. In _ other
words, the weather is just what it

should be. This is so remarkable that
we cannot withhold comment upon it.
We think that most retail business
men will agree with us that, stretching
back almost endlessly into the recent
past, our seasons have been character-
ized by unseasonable weather. They
have almost invariably begun badly.
Fall and winter have started off with
too high temperatures for the sale of
the goods whcih their proper tempera-
ture would demand. In the same way,
spring and summer have started off
“too cold.” The result is that season-
able goods have lain on the shelves
until they became unseasonable, only,
in turn, to be succeeded by other goods
which again became unseasonable. It
has been one of the most provoking
features of the depression. But, now,
we have September, 1932, starting off
with some real “fall” days. They are
brisk, cool, breezy, as they should be.
They drive people to the stores, just,
as they drive the birds toward the
South. We hold that the last three
days’ weather has been as encouraging
an industrial symptom as the rise in
the price of commodities or the activity
in the stock market.

 

DRY GOODS CONDITIONS.

For the first time this year some of
the stores report that sales on several
days have run ahead of the correspond-
ing figures of a year ago. Cool weather
brought a brisk demand for Fall goods,
and this business combined with vol-
ume on school and college outfitting
to send up totals. Housewares, with
the exception of furniture, also were
quite. active, and men’s wear trade im-
proved.

Retail figures for August were about
as expected. For the country as a
whole, the Federal Reserve Board re-
ported a drop of 26 per cent. in de-
partment store sales on an adjusted
basis, the month having one more busi-
ness day than last year.

Shopping interest ran quite high in
New York last week and the number
of customers in the stores was report-
ed even larger than the gain in sales
would indicate. It was accepted,
therefore, that consumer demand has
become exacting and seeks real val-
ues. The recent trend toward better
merchandise, however, is more marked.

In the wholesale merchandise mar-
kets the matter of deliveries is still

  

September 14, 1932

foremost in many lines. Rising raw
material markets and restricted sup-
plies of finished goods have brought
about further price advances. Most of
these increases are probably warranted,
considering the low levels which had
been reached, but there is a specula-
tive appearance to some of them.

THE HELPFUL THYROID.

If Dr. G. S. Carter of England is
right in believing that sleep is caused
by the thyroid gland’s reducing the
amount of stimulant it secretes into
the blood, then the thyroid is a much
more pleasant and companionable gland
than many laymen have supposed. If
the credit for sleep, that sweetest ben-
ediction there is for a tired body and
a weary brain, must go to the thyroid,
then that mysterious gland is a bene-
factor indeed.

Sleep has been one of the great mys-
teries that baffled science. There have
been theories about it ranging all the
way from the idea of the toxic and
poisonous effect of fatigue on the nerve
cells to that of congestion of blood in
the brain, but no one has yet: really
found the source of sleep. Those who
attribute sleep to fatigue are confront-
ed by the fact that the hibernation of
bears is a form of sleep which-comes
not with tiredness but with winter.
The very fact encourages Dr. Carter,
for he finds that hibernation, like man-
kind’s sleep, is accompanied by the
thyroid gland’s refusal to prod the
body into action by pouring its mys-
terious stimulant into the blood stream.

 

 

A COLLEGE GESTURE.

The announcement that a college in
Illinois will accept farm produce in
payment for tuition is timely, since the
farmers are complaining of an over-
supply of produce and colleges fear a
reduction in enrollments. However, it
is hard to see that the plan has much
importance.

Payments in kind are relics of an
age when inadequate transportation
facilities and the lack of a stable cur-
rency made a system of barter impera-
tive. To-day these conditions do not
obtain. Consequently, the net result
of the policy proposed by the Illinois
college will be to reduce tuition slight-
ly by the acceptance of farm produce
at a small premium over the market
price. Whether an equal reduction will
be permitted in the case of a student
who offers currency instead of produce
is not announced.

The exchange of hogs for history or
a fatted calf for a course in French is
as old as the colleges themselves.
Whether it is accomplished by modern
methods of sale or by old-fashioned
barter makes little difference. During
the last few years experience has
shown that, even with farm prices at
their lowest, payments in kind are
nowadays seldom made.

soem eee

Scientists have definitely ascertained
that apes think like men. The fact
that they’ve been at it longer doubtless
accounts for their seemingly better re-
sults.

rata ca ieeeemeeemennennene ene

 

The most difficult debtors are those
who want to pay but haven't any
money.

 

 

 

 

 

September 14, 1932

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

I started out Saturday to cover the
route I had planned to cover the week
before, but the temperature moved up-
ward so rapidly that I made very few
calls. Those I undertook to see were
mostly dodging the heat by remaining
at home or going fishing. I do not
think many men care for callers under
conditions inimical to comfort.

 

With nearly every staple in the dry
goods line on the rampage, with many
articles in the hardware and grocery
lines advancing and with leather and
shoes showing an advancing tendency,
it looks very much as though mer-
chants would be very busy attending
to their mark ups in the near future.

 

I had the pleasure of inspecting the
plant of the Grand Rapids Packing
Co. one day last week. It is located
in the Northwestern part of the city
about a mile West of the old D. & M.
junction on the South side of the
track of the Muskegon branch of the
G. R. & I. The plant has been in
operation seven years. One-half of
that time it failed to function profit-
ably. Then a new manager became a
factor in the situation, E. F. Fuszek,
who had ‘been manager of the Peet
plant at Chesaning for several years.
The first year he was with the Grand
Rapids plant he slaughtered 22,000
animals. So far he has slaughtered
32,000 this year and confidently ex-
pects to increase the figure to 50,000
before the end of the year. Operations
are confined to cattle, hogs, sheep and
‘calves. Every branch of the business
is conducted under the most sanitary
conditions. I have visited the stock
yards in Chicago many times and have
never seen the work of slaughtering
meat animals conducted with greater
regard for efficiency and cleanliness
than is the case in the local packing
house plant. Mr. Fuszek is building
up a wide reputation for his No. 1
sausage, which is made from the en-
tire hog, including shoulders, ham and
Only medium sized hogs are
‘used for this purpose. Grand Rapids
people are certainly to be congratulat-
ed over the possession of a meat fac-
tory conducted under such sanitary
conditions.

loins.

 

In his Sunday morning sermon, Rev.
J. W. Fifield, pastor of the East Con-
gregational church, defined a Christian
church as one where the members are
active Christian workers and _ not
drones. Numbers count for little in the
membership of such an organization.
Large and ornate church edifices, fine
pipe organs, high priced choins and
highly paid preachers mean nothing
unless the results are such as to justify
such an expenditure and display of
wealth. As I heard his words I could
not refrain from comparing his idea
of a model church organization with
my idea of a model subscription pa-
tronage, composed of men who con-
duct clean stores, display their stocks
advantageously and function honestly
and successfully. During the nearly
fifty years I have published the
Tradesman I have aimed to build up

a reading clientage of model merchants
only. I have never willingly permitted
the Tradesman to enter a dirty store
or be read by a merchant who has the
reputation of being dishonest. A long-
time salesman said to me the other
day: “Mr. Stowe, you will smile when
I tell you that I have never met a loss
in selling goods to merchants who
take and read the Tradesman. When
I am in doubt as to a merchant’s
credit, I ask him if he is a subscriber
to the Tradesman. If he replies in
the affirmative I feel no hesitation in
recommending him to my house for
the credit a transaction with him in-
volves. You will, of course, think this
is a pretty broad statement, but I think
the continuous school of instruction
you have conducted in the Tradesman
for nearly half a century has had a
remarkable effect on the merchants
who take your paper and regard it
with about as much affection and ven-
eration as they do their Bible.” A
feature of the recent depression which
causes me much gratification is the
manner in which our subscribers have
stayed ‘by us almost to a man. Adver-
tisers have severed their relations with
us without leave or license, but the
readers of the Tradesman have been
more faithful than ever in their adher-
ence to their favorite trade paper, for
which I am devoutly thankful.

 

Many good people still think that
the belt line around Grand Rapids
should have been located on regular
thoroughfares, instead of being built
on a private right of way. That would
not have served the needs of the pro-
moters,. because they wished to ac-
quire property on both sides of the
new ‘boulevard without having to pay
for many homes, ‘barns and other im-
provements. Aimong the farmers who
were disturbed by the construction of
the belt line around Grand Rapids was
Elmer F. Lewis, who owned a farm
and valuable vineyard at the corner of
the belt line and West Leonard street.
The construction of the belt line would
cut his vineyard in two and also place
his barn on the other side of the road
from the house. The road commis-
sion proposed to take a 100 foot right
of way through his vineyard without
any compensation, because the belt
line would enable him to plat his land
for sale in small parcels. He insisted
that he was a grape grower and nota
real estate dealer and when the work-
men invaded his premises to force con-
struction of the road he got out an
injunction, restraining them from
carrying their plans into execution.
This brought a member of the State
commission and a deputy attorney
general to the scene. They offered Mr.
Lewis $100, subsequently raising their
bids to $1,000, $2,000, $3,000, $4,000
and $5,000. Besides such money pay-
ment they agreed to move Mr. Lewis’s
garage and hen house to the side of
the road on which the house is located.
Mr. Lewis then accepted the $5,000
offer,

 

Mrs. Norah Doyle, who has _ con-
ducted the hotel at Otsego most of the
time. for the past seventeen years,
tells me that her great grandfather
owned the hotel at Sudbury, Mass.,
recently acquired by Henry ford. Dur-

ing the revolutionary war the knocker
once summoned her relative to the
door only to find Gen. Washington
and some of his generals who request-
ed that they be served with breakfast
with as little delay as possible. Gen.
Washington remained in the hotel as
a guest several days. When he left
he overlooked taking his curling iron,
which was retained in the family as a
precious heritage for many years.

 

Henry Klein, ‘the versatile owner of
the haberdashery shops in the Pant-
lind and Morton hotels, has a new
story for his customers every day.
Last week his stories were as follows:

“Business is so quiet that people
who seek credit with no intention of
ever paying for their purchases have
stopped buying.”

“T came to this country from Europe
under peculiar circumstances. I was
saying good bye to a friend who was
leaving his native country. The ves-
sel left the pier before I had time to
get off. The captain assigned me
work to pay for my passage. When
we reached New York, the captain
told me ito get off the vessel and walk
up the street. I have been walking
ever since.”

“A man called at the store yester-
day and purchased a dozen shirts. He
asked me if I could deliver the pur-
chase to his house. I told him I would
as soon as I recovered my surprise over
the best sale I ‘had made for a week.”

“A customer came in the store this
morning limping. I asked him how
it happened. He said he kicked his
wife, which ‘he would never do again
unless he had his shoes on.”

“A customer remarked the other
day: ‘My father was offered two jobs,
one at $8 per week and one at $16 per
week. He accepted the $8 offer, so if
he should lose his job he would be
losing less money.’”

“Last year a blue shirt was in style.
This year a man is lucky if he has any
shirt.”

 

A leading member of the legal
fraternity of Grand Rapids organized
a stock company for citizens some
years ago and is now winding up the
‘business. Another attorney who is
apparently not of the same mind as the
creator and destroyer of the organiza-
tion filed a document in the case the
other day, containing the following
side remark: “Mr. Blank was present
at the birth of this company, nursed
it in childhood and now insists on
acting ‘as pall bearer.

 

I am told that the assessments of
Thomas Graham and Henry Smith for
the construction of the West Michigan
boulevard ‘(M 50) through their farms
approximated $100,000 each. These
amounts ithey are paying on a ten
year installment basis. Of course, they
expected to be in receipt of handsome
incomes by this time from the sale of
lots fronting on the ‘boulevard, but the
recession in ‘business has restricted the
sale of suburban home property dur-
ing the past three years to narrow
limits.

 

The A. & P. stores advertise corn-
fed baby beef at llc per pound. As
the packers pay 9c per pound for this

kind of stock on the hoof there is ap-
parently something wrong in the
classification of the A. & P. Looks to
me as though some one ought to face
a charge of indulging in dishonest ad-
vertising.

 

I asked a leading meat dealer the
other day why it is next to impossible
to purchase nowadays made -
He replied: “You
evidently are not aware that a female
hog has sweeter meat, while young,
The same is true of
beef animals. A young heifer yields
much finer meat than a steer. Of
course, a steer beef is the standard
beef of the world to-day, but for fine
eating I much prefer the meat of a
young heifer. It is not so meaty as a
steer and is frequently inclined to be
a little too fat, but otherwise heifer
meat is much preferred by epicures.”
I discovered some years ago that a hen
turkey makes a finer dinner than a
gobbler, since which time I ‘have ad-
vised my friends to provide two
medium sized hen turkeys for their
Thanksgiving and Christmas dinners
instead of a large gobbler. The hen
turkey is not so showy a creature on
the platter as a male turkey, but to
the palate of the discriminating eater
the superiority of the former is plainly
in evidence.

‘bacon
from shoat pork.

than a male hog.

 

Thomas Graham, president, man-
ager and principal owner of the Man-
istee Orchard Co., composed of 400
acres, 275 acres of which are planted
to apple trees, has sold the apples to
Cohodas Bros. Co., of Ishpeming, for
60: cents per bushel delivered at their
packing house. It is estimated there
will be at least 60,000 bushels. The
farm is located on US 31 and M 22,
five miles North of Manistee.

 

Allegan people generally have been
agitated considerably during the past
week over the hearing Wednesday and
Thursday in the injunction case
brought by S. N. Nahikian, former
sales manager of Blood Bros. Machine
Co., and Mrs. Esther McDonald-
Young, wife of Dr. C. W. Young, a
stockholder, asking for the removal of
Leonard H. Mattingly, president and
manager of the company, and that a
receiver be appointed. The complain-
ants allege Mattingly has spent large
sums of money unnecessarily for ex-
penses and that his salary as president,
$15,000 per year, is excessive; also that
no dividends had ever been paid.
Leonard H. Mattingly, Jr., was ap-
pointed sales manager by his father
and it is alleged his salary is too high
for the services rendered. Late Wed-
nesday the five attorneys in the case
were asked by Judge Fred T. Miles to
retire and draft a temporary injunction,
but the attorneys failed to agree and
Thursday President Mattingly was on
the witness stand nearly all day and
at the conclusion of his testimony
Judge Miles adjourned the hearing un-
til Oct. 24, when the matter will be
heard in Circuit Court. The complain-
ants were represented by. Clare E.
Hoffman and son Leo Hoffman, of
Allegan. Attorneys Ethol W. Stone,
of Allegan, and Stuart Knappen, of
Grand Rapids, appear for the company

(Continued on page 23)

 

 

 

___ FINANCIAL

Burning Up Money By the Million

There perhaps have been few
Federal organizations which have
had as nearly the universal ill will
and contempt of the public as the
Farm Board. Almost no one but
its officials and certain members
of the Administration have at-
tempted to defend it. In a very
real sense it has been a blight on
the commodity situation. The
kindest thing that one could say
perhaps was that it was created in
a moment of hysteria.

In view of all of this it is shock-
ing to have the organization per-
petuated or reincarnated through
the Reconstruction Finance Cor-
poration. Nevertheless, this is
about what the $50,000,000 loan
of the Reconstruction Finance
Corporation to the Farm Board
amounts to. Obviously there still
are some people in power who
yet have to learn that this type of
Government interference with
commodity prices is doomed to
failure.

It is possible, of course, for a
government under certain condi-
tions to regulate prices. One of
the conditions which is absolutely
essential is that the supply be
brought under control. In the
case both of wheat and cotton our
Government is not in a position
to do this. Accordingly, all at-
tempts in the direction of control-
ling prices mean merely a waste
of taxpayers’ money.

The specific purpose of the cur-
rent loan is to enable the Farm
Board to hold its wheat and cot-
ton off the market. This means,
according to reports, that be-
tween 35,000,000 and 40,000,-
000 bushels of cash and futures
wheat and some 2,000,000 bales
of cotton will be held off the mar-
ket until next year.

From the point of view of cer-
tain interests, this withholding
presumably will be an advantage.
The announcement of such a pol-
icy should act as a sustaining in-
fluence on prices. Ultimately,
nevertheless, the great supplies
being held by the Farm Board
and its subsidiaries will have to be
absorbed and will exert a depres-
sing influence on the commodities
markets. At best, therefore, the
current action can be merely a
temporary respite in the working
off of such surpluses.

The total cost of the Govern-
ment messing around in the com-
modity markets through the Farm
Board has amounted to hundreds
of millions of dollars. If it had
been successful in any degree in
a single instance there would be
something to say for it. By no
stretch of the imagination, how-
ever, can one credit it with any
success, and the pumping of furth-
er funds into the organization ap-
pears as sheer social waste.

The current action on the part
of the Reconstruction Finance
Corporation is doubly regrettable

 

 

MICHIGAN TRADESMAN

in view of the pressing need for
aid in other directions. The Fed-
eral Government still is faced with
an enormous deficit, and unques-
tionably before the winter is out
will have to make large contribu-
tions for the support of the un-
employed. It would be a much
wiser policy, accordingly, if the
Reconstruction Finance Corpora-
tion would husband its resources
with a view of meeting more gen-
uine needs within the next few
months. Ralph West Robey.
[Copyrighted, 1932.]
—_2~-<.__
Finance Corporation Has No Place in
Credit System.

It would closely approximate a
major contribution to business knowl-
edge if someone would explain just
what is the purpose or function of the
Commodities Finance Corpora-
tion which opened for business last
week. There has been an enormous
amount of stuff written about the Cor-
poration, of course, but none of it has
indicated either the need for the organ-
ization or the place it is to fill in our
financial system. To the ordinary ob-
server the Corporation must appear as
nothing more than a stillborn white
rabbit.

The usual jargon put out about the
organization is that it will aid com-
modities. One of its subsidiaries, the
Commodities Credit Corporation, is
said to be for the purpose of financing
the movement of commodities into
domestic manufacture and into export.
The other subsidiary, the Commodities
Acceptance Corporation, is to accept
bills of exchange arising from the sale
or storage of commodities. These
functions are definite enough, but this
does not explain why there should be
a special organization created with
funds supplied by banks for perform-
ing them.

In other words 'financing the move-
ment of commodities and the accept-
ance of bills arising from such ship-
ments is one of the normal functions
and daily activities of the ordinary
commercial bank. Further, our banks,
notably those in this center where the
Commodities Corporation has its head-
quarters, have stated repeatedly that
they constantly are searching for just
this kind of ‘business.

If the banks are honest in these
statements, and all the evidence indi-
cates that they are, it is extremely dif-
ficult to see how the Commodities
Corporation is going to find any place
for its activities or perform any useful
service. Of course it doubtless could
find ‘borrowers of bad credit standing
to which it might lend but it scarcely
is conceivable that it was organized
with only such loans in mind.

new

It gets no place, either, to talk about
this organization providing credit
facilities in those localities where the
banks all have failed. It is not in
nearly as good a position to do this as
many of our larger banks. This is
because the latter have credit files and
sources of credit information which
have been developed over a period. of
years, while the Commodities Corpora-
tion necessarily is starting without
any of this preparation,

The truth of the matter is that the
Commodities Finance Corporation is

merely another manifestation of the
artificial credit expansion fetish which
has overwhelmed this country during
the last year. In spite of the fact that
a large portion of the difficulties of the
last three years was the result of
earlier unwarranted credit expansion
we have tried to solve the difficulties
by further doses. We have been much
like a toper who decides to reform and
then puts a bar in every room of his
home.

The Commodities Finance Corpora-
tion has no place in our credit organ-
ization. It is doomed to failure. For-
tunately, there is very little likelihood
that it will do any particular harm in
the meantime. Ralph West Robey.

[Copyrighted, 1932.]

 

 

Analysis of any se-
curity furnished up-
on request.

J. F. STERLING, Statistician

J. H. Petter & Co.

Investment Bankers
343 Michigan Trust Building
Phone 4417

 

 

 

 

 

  

September 14, 1932

Trend Changes in the Stock Market.

In following your charts, note the
month and the date when bottoms and
tops are made so that you will know
when resistance levels are crossed on
the upside or broken on the downside.
The more you study time and space
movement on the stock, the more suc-
cessful your trading will be. Make
a particular study of the volume of
sales at these important bottoms and
tops and consider this with the num-
ber of shares there are outstanding of
the stock. This will determine wheth-
er or not the buying iis better than the
selling.

It is important to study past move-
ment to see the time required to com-
plete the movement. There are yearly

 

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September 14, 1932

 

MICHIGAN TRADESMAN

   

11

 

and seasonal changes in all stocks and
you must watch for these on your
charts. The most important trend to
watch for a change is at the end of
the year. This does not necessarily
mean January 1 but it means the
twelve month period after the trend
changed.

Each stock thas a particular point
which you can soon learn and that
must be located and studied individu-
ally. The further ‘back your charts go
the better study you will have of this.
The study, in making of charts, and
the use of same is more important as
an addition to one who is attempting
to trade in the market as a business.
It is also interesting to the average
small investor who is particularly
stock-minded and who has the time to
spend on this work. It is one of the
additional tools that helps to make up
successful stock purchases and sales.

Jay H. Petter.

es
Must Safeguard Banks By Wise

Legislation.
Since the banking troubles are prac-
tically over, thanks to President

Hoover’s Reconstruction Finance Cor-
poration, it would seem wise for the
bankers of Michigan to evolve some
legislation that will prevent in the fu-
ture the troubles we had last October.
Michigan, like many other states, has
suffered seriously by the closing of
banks, tying up depositors’ money, and
crippling business, especially in small
towns. The closing of these banks
was a very serious matter for the com-
niunity and the situation was intensi-
fied by the apparent necessity of other
banks in restricting all lines of credit
in order to build up their cash re-
sources to protect themselves against a
run by hysterical depositors.

This situation has done much to re-
tard business recovery. In a vast ma-
jority of cases the closed bank was
perfectly solvent in normal times. But
when banks, to pay interest on their
certificates of deposits, must loan this
money out on perfectly good mort-
gages or specified bonds it goes with-
out saying that if a large percentage
of these certificate holders get panicky
and, because the bank cannot get im-
mediate cash for these mortgages in
large amounts or sell ‘their bonds ex-
cept at big discounts, must close when
it cannot pay all demands in cash.

But you will say the ‘banks have a
sixty day clause on these interest
bearing certificates. Does that not
protect them if they put this clause
into effect as some banks in a neigh-
boring state did? It only added fuel
to the ‘fire. It scared the depositors
and «at the end of sixty days they all
wanted their money and perfectly sol-
vent banks had to close their doors
not for lack of assets but for lack of
cash.

It would seem the first
safety not only for the bank, but for
their depositors, would be to have the
Michigan banking laws changed to read
something like the Building and Loan
Association law does, as follows:

Part of Section 6, “Provide fur-

step for

ther, That not more than one-half of
the funds received by the Association
in any one month shall be applicable
to the payment of withdrawing share-
holders unless otherwise ordered by
the board of directors; and when the

demand of withdrawing shareholders
exceeds the funds applicable to their
payment, they shall be due and pay-
able as funds become available there-
for in the order in which their notices
of withdrawal were filed with the As-
sociation.”

This would have to be changed for
bank use by changing “one-half the
funds received,” from interest received
on mortgages and bonds for which in-
terest bearing certificates of deposit
“B” were issued and “payment of
withdrawing shareholders, “to with-
drawing interest bearing certificates of
deposit “B.”

With this safeguard no frightened
lot of depositors or whispering com-
munists could close an honest bank.

Then an additional change in the
law to the effect that there should be
two classes of interest bearing cer-
tificates of deposit. A, one on demand
bearing less interest than banks get
for their daily balances in Reserve
Banks, the law specifying that the
amount of these certificates must al-
ways be kept in cash or in legal Re-
serve Banks on call so that any time
the bank would have cash to pay these
certificates in full. B, the second in-
terest bearing certificate of deposit to
bear whatever rate the banks decide
on but to have printed on its face,
“subject to the following law,” and
insert the Fifty Fifty law above men-
tioned.

The above legislation would leave
the commercial accounts free as all
good bankers keep these accounts
liquid and Certificate A would not
come under the ‘fifty fifty rule.

Then the private banks should be
compelled to come in under the Michi-
gan or National banking laws so they
could be examined regularly and the
law should give the bank commissioner
power to prevent a bank opening up
where there was already ample bank-
ing facilities.

It would seem that while the dis-
tress caused ‘by the present banking
situation is fresh in the minds of the
people iit would ‘be a good time for the
banks ‘to have their legislative com-
mittee thresh out and have ready
proper legislation for the next meet-
ing of our legislature. With these
laws on our statute books bank offi-
cials would be able to sleep tat night
because of tthe feeling of safety that
no one could close their bank if they
were honest.

Bank stock would immediately be-
come an sset in place of a liability.
With the present law in effect a stock-
holder in times like last October can-
not sell his stock at all because it bears
100 per cent. assessment. If the above
changes were made in the law the
stock of most of the banks would go
up 300 or 400 per cent. and the de-
positors would feel safe because their
bank could nct ‘be closed by rumors
or runs. C. C. Fotlmer.

> > 2
Indiana’s Tax Cut.

Action of the Indiana Legislature in
virtually cutting property taxes in half
inspires some degree of anxiety as well
as envy. It seems almost too good to
be true.

There is reason behind this contra-
dictory attitude. Just before adjourn-
ing, a special session of the General
Assembly passed a bill limiting the tax

rate—for both State and local purposes
—to $1.50 on each $100, in contrast

with the prevailing average rate of
$2.82. The Legislature, however, left
unsolved the problem of raising $5,-
000,000 in new revenue to meet govern-
ment expenses and compensate for the
reduction in the general property tax.

Taxes once reduced will be hard to
raise again. When the Hoosier law-
makers meet next January they must
either impose new taxes or make dras-
tic reductions in expenditures. How-
ever, a significant step has been taken.
Real estate, which has always borne
the brunt of Hoosire taxation, will be
relieved of its excessive load. But
where the new tax burden will finally
come to rest is a matter of conjecture.

—_—__~+~+.____
Corporations Wound Up.

The following Michigan corporations
have recently filed noitces of dissolu-
tion with the Secretary of State:
State Farms Association, Kalamazoo.
Harlan-Wallins Coal Corp., Detroit.
Frank D. Hovey Realty Co., Detroit.
State Electric Co., Muskegon.

Edison Storage Battery Co., Detroit.

Wadsworth Securities Corp., Grand
Rapids.

Western Steel Co., Detroit.

Round Oak Sales and Service Co.,
Saginaw.

Weatherproof Body Corp., Corunna.

American Engines, Inc., Detroit.

Modern Priscilla Shop., Detroit.

American Textiles, Inc, Bay City.

Jay Citv Hosiery & Underwear Co.,
3ay City.

Lochland Hills Land Co., Detroit.

James P. Rheaume, Inc., Detroit.

Paragon Hat Co., Detroit.

Cantilever Shoe Stores Co., Inc., De-
troit.

Stendel Land Co., Detroit.

Cosmic Manufacturing Corp., Detroit.

Viking Separator Corp., Detroit.

Venice Art Marble Co., Inc., Lansing.

Octagon, Inc., Grandville.

Florida Tung Oil, Inc., Ann Arbor.

Kalblleisch Corp., Kalamazoo.

Metzen Realty Co., Detroit.

Weary and Alford Co., Muskegon.

DaVinci Motors Development Corp.,
Detroit.

Commonwealth Shoe and Leather Co.,
Detroit.

Royal Fox and Fur Co., Manistique.

Over Night Motor Freight Co., Inc.,
Detroit.

Kalamazoo Bonanza Mining Co., Kal-
amazoo.

Calumet

Industrial
troit.

Detroit.
De-

Development Co.,
Investments, Limited,

a
Never Rocked the Boat Again.
Smart I’ve a great mind to
rock the boat and frighten you.
Modern Girl: Once before a young
man like you tried to do that with me
and the boat upset.

“And what did you do?”
and notified

Boy:

“T swam ashore the
coroner.”
——__>->—____

Poverty isn’t ennobling.

 

ON CAMPAU SQUARE

 

An - Old - School- Principle

In a Modern Institution

This bank will never outgrow its

friendly interest in its customers.

The spirit here will never change.

Helpfulness is the very foundation

on which we have built.

 

A spirit

unchanging through the years.

Our service has broadened, our
business increased. But this is one
old-fashioned principle which we

will never give up.

DIOLS

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

a lt tant tt A A a nn nD nO nO NO

 

 

 

   

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Paul Schmidt, Lansing.
First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President -— Randolph
Eckert, Flint.
Secretary — Herman Hanson, Grand

Rapids.
Treasurer—O. H. Bailey, Sr., Lansing.
Directors—Holger Jorgenson, Muske-
gon; L. V. Bberhard, Grand Rapids; John
Lurie, Detroit: E. B. Hawley, Battle
Creek; Ward Newman, Pontiac.

 

To Stop Is To Fall Behind the Pro-
cession.

“Change is our only constant.” Not
only that but the man who seeks a
place to sit down, secure that for a
while things are settled, is certain to
be swept away by the rush of new
things and new ways.

Florida, Georgia, Kansas are in arms
about truck transportation. In other
sections anyone like a truck peddler
is anathema. But in Chicago a well-
posted observer formulates a complete
outline of rules for sound business
practice among truck peddlers, includ-
ing a credit rating system. Apparent-
ly this business is becoming a stable
institution in the Chicago district, if
anything can be regarded as stable in
these days of constant change.

In a small New York town a grocer
dies at 82 with fifty years’ business ex-
perience in that same place behind
him. Because he was also postmaster,
this has an old-time flavor. It is old-
time. Such characters are fading from
the picture rapidly and there is no help
for it. In Ohio a large grocery chain
awards a medallion to an employe for
the best suggestion advanced during
July. This is a monthly contest. Who
thinks such methods will not develop
personality in chain employes?

In the Pittsburg district retailers
have prevented lowered values from
producing corresponding lowering of
quality—how? By re-organizing their
methods which produced savings in
operating costs. Let us note that such
accomplishments will not evaporate
with return of good times. Such im-
proved efficiency will abide with us.
That always happens when we im-
prove ourselves from within.

In contrast, California city fathers
try to impose a $200 license on grocers
who sell oleomargarine and the regu-
lation was knocked out on the first
trial, as it surely deserved to be. Noth-
ing could be more fraught with danger
for our future than such attempts to
call in political aid from without.
There is always a boomerang attached
to such stuff.

A broadcaster in Chicago advocates
“advancing ‘below cost production
prices on farm commodities so that
producers could increase their pur-
chasing power’—5c minimum per
pound on prunes, for example, to the
farmer. We have had some experi-
ence recently with such things and
those who know conditions know per-
fectly well that any such regulation

would result in such overproduction .

of prunes as would flood the markets
of the world in short order.

Far more to the point is news that a
Southern chain of stores—corporate
or voluntary—is negotiating for the
product of an Oklahoma cannery op-
erated by Negroes. That is the right
kind of self-help—no government fool-
ing about it.

MICHIGAN TRADESMAN

The macaroni industry, badly in the
doldrums because of plenty of pr
less selling by itself as well as others,
is getting back to normal via_self-
regulation on sane lines. Many other
lines are turning to the same sane
course. The trade everywhere will
benefit incalculably if, when and as in-
dividual traders learn that all the help
in the world will not save them if they
have not some backbone of their own.
There are times to say no—and this
is one of them.

News is that the A. & P. sells ice
cream. Why not, with present refrig-
erating facilities? The field is open.
Others can get into line on this. Let
us remember that we cannot stop de-
velopments, but we can turn them to
our own use and advancement.

A distinct benefit of the slow times
will be that some of us learn anew that
money is a medium of exchange, of
no value in itself. Civilization cannot
return to barter permanently, but cer-
tain stories illustrate what actually
happens daily in our business, only
that we do not know it. Here is one
story:

A man bought goods valued at $1
and gave his check. The merchant
paid that check to another for goods,
and it went the rounds until it had
been endorsed twenty times. Then
the bank marked it NG. Each mer-
chant had made 25 per cent. gross; so
each contributed 5c and made up the
loss, having sold each his dollar’s
worth of goods at 20 per cent. margin.
If it could be made to travel such a
route, a counterfeit bill would answer
the same purpose and work as well as
any genuine bank note.

It is the tangible things of life, not
the symbolical money, which count.

“There are chains and chains” re-
marked an official of a “corporate”
lately. There are certainly many
shades of voluntaries also. To build
a voluntary is slow business. Not so
hard to get men to buy together and
reduce costs, but to sell together, even
on the special bargain plan. which is
weakest and most rudimentary of all,
is another job.

The manager of one prominent vol-
untary recently assured me that he
had a well knit merchandising organ-
ization. That day I happened to meet
the president in his own store. It was
a disappointing sight—owner in shirt
sleeves, not too clean, store down at
the heel. I asked him whether he was
obliged to use the advertising issued
by headquarters or price in line there-
with. He assured me no, that he
could do as he liked—he ran his own
business—was independent. Such in-
dependence is the one of narrow views,
fatal to effective co-ordination of
action.

No harm results tf the member of
any group departs from set methods
through trading up—leading to higher
ground. You may not know it, but
competition within its own ranks of
members on the plan of trading up,
packing fruit above the minimum
standard, is one vital element of
strength in the Sunkist organization.
Such operation is distinctly upward,
out of the slough, gaining firmer
ground from “profitless selling.”

Seattle’s huge markets which, in
proportion to the size of the city, seem

to me greater than any elsewhere, are
dominated, so far as fresh produce
goes, by Japanese merchants. One
morning I watched two sections being
put in order for the day’s business—
one owned and operated by a Japanese
family, the other by “Americans.”

The “atmosphere,” the evident at-
titude of the two sets of workers to-
ward their tasks, was in striking con-
trast. The Japs were putting up the
prettiest, cleanest, most painstakingly
orderly and attractive displays, and
each worker, from the top down, from
eldest to youngest, was keenly inter-
ested in the work. Head, heart and
hand operated in unison of concen-
trated effort and interest to make the
job the best possible. Every worker
was brightly smiling, cheerful as I
think only an Oriental can be.

The “American” operators, especial-
ly the younger ones, worked as
though their tasks were “beneath”
them and done under a Sort of protest
as if they felt they must do this until
they could find something better,

Why do the Japanese dominate such
industry? Answer: “The meek shall
inherit the earth.”

Paul Findlay.
oe

One Chain System Sues Another.

Damages in excess of $1,135,000 are
asked from the National Tea Co., Chi-
cago, two subsidiary companies, and
George Rasmassen, president of the
companies, for alleged breach of con-
tract, infringement of patents through
the use of Piggly Wiggly patented
store inventions, and the destruction
of business good will, in a suit filed
during the week in the United States
District Court at Chicago by the
Piggly Wiggly Corporation, 99 per
cent. owned by the Kroger Grocery
and Baking Co. The suit brought by
Piggly Wiggly Corporation avers that

 

 

Recommend—

KENTSTORAGE COMPANY

Grand Rapids, Michigan

FRUITS—PRODUCE—BUTTER—EGGS

General Merchandise Warehousing
COLD STORAGE

 

September 14, 1932

the National Tea Co. and subsidiaries
continued to operate stores, making
use of Piggly Wiggly patented store
inventions and equipment in Chicago
and surrounding territories, despite the
termination of their contracts with the
Piggly Wiggly Corporation in April
of this year. The Piggly Wiggly Cor-
poration also asks that the defendants
“be decreed to fully account for and
pay over to the plaintiff all income
and profits which they have unlawfully
received from their infringement of
plaintiff's patents and from use of the
name ‘Piggly Wiggly and from said
acts of unfair competition, or have
otherwise unlawfully withheld or di-
verted.”

——_+ +.
Macaroni People Against the Loss
Leaders.

National Macaroni Manufacturers’
Association has started a campaign
against the sale of eight ounce pack-
age of macaroni and four ounce pack-
age of egg noodles for 5 cents or less,
as uneconomic trade practice and seri-
ously harmful to both manufacturer
and distributor. They are opposed to
macaroni products being used for loss

leaders by food chains.
—_+ ++ ___

He Got the Job.

Johnny, ten, on applying for a posi-
tion as office boy was told by the
smart manager: “No, I am afraid you
are too small. I think the reason is
because your legs are too short.”

With a smile the young applicant
looked up and replied: “Huh, what this
place needs is brains, not legs.”

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

JOBBERS OF

 

 

 

 

RED‘STAR YEAST

for Health

HE fact that RED STAR YEAST contains Nuclein and Vitamins,
its value as a nutriment, an aid to digestion and flesh building is

unquestionable.

Red Star Compressed Yeast builds up the body and nerve tissues, aids
digestion and purifies the blood. The discovery of vitamins is the most
important contribution of modern times to food knowledge.

20c A DOZEN (Delivered)
YOUR PROFIT is 50% on cost selling at 2 cakes for 5c

Our Branch in or near your city guarantees a Fresh Supply

 

 

RED STAR YEAST & PRODUCTS CoO.
Main Office - Milwaukee, Wisc.

Detroit Branch—1234 W. Fort St.

Grand Rapids Branch—6516 Division Ave.. 8.

¥* STRICTLY INDEPENDENT-—SINCE 1882**

y

September 14, 1932

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E PY. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

 

Buyers Again Rule the Market.

The recent gradual downward price
trend in most markets continued dur-
ing the closing half of July, with loss-
es further intensified by the intense
heat wave prevailing locally and in
surrounding territory. Buyers, sup-
ported by the reduced consumer de-
mand, wrested control of all markets
from sellers, the latter being forced to
sell and lay aside their bullishness so
evident earlier in the month.

Wholesalers and retailers are
anxiously awaiting future developments
in the general meat trade; higher live
costs are predicted and the buying
power of the consumer is no greater
now than it was a short time back
when prices for meat hit the well re-
membered low levels.

Reactionary forces got to work in
the beef market in a hurry and quickly
reduced the recent strong market to a
weak and tottering one. Prices in most
grades declined $1 to $2 almost over-
night. Sellers were in a position to
hold up prices for strictly choice offer-
ings, due principally to the limited
numbers available. The supply, while
of a moderate nature, proved more
than ample for the prevailing state of
demand. Common to medium light-
weights were hardest of all grades,
some $6 sales were necessary in. the
former grade to effect a good clear-
ance each week end at many points.
Losses in yearling cuts were fast and
furious after the decline got under
way; choice yearling rounds went as
low as $15, chucks of similar weight
and grade sold as low as $10, and
choice yearling sets got back to $20
to $21.

Hardly a market prevailed at any
time in the lower grade steer cuts.
Sales of weighty chucks and rounds
slowed up, sellers being forced to split
rounds into tops and ‘bottoms; this
cutting has not been necessary in
many months. Prices for heavy square
cut chucks drifted back to the $8 mark.
One load of strictly top choice weighty
sets brought $27; many $25 and $26
sales were registered for average choice
kinds.

With steer beef receiving the most
attention, the market -in dressed cow
was ever waiting and marking time.
The supply was light to moderate and
comprised all grades. Prices declined
50c to $1. Scatterings of choice
heavies broke $9 to $10 in cuts. Gen-
erally $5 to $8.50 prevailed for com-
mon to good grades. Strong weight
cutters were moderately active, with
prices going up to $5.75 and dropping
down again to $5 to $5.25. All cuts
moved slowly at sharp declines.

The prolonged heat wave wrought
havoc with the market for kosher beef
chucks. Trade was slowed down to
a standstill, At the outset of the period
under review $12 to $14 prevailed for
medium to choice steer chucks. The
close found a $10 to $13 market in

| progress with quantities of last week’s

kill going to the factories as low as

MICHIGAN TRADESMAN

$9. Cow chucks moved slowly at $8
to $9.

Each week found sellers confident
that prices. for veal were to be higher;
as the week progfessed instead clos-
ing prices were far below those at the
initial session. Retailers state that the
consuming public “pass up” veal de-
spite the prevailing low prices. Sup-
plies were fairly liberal; medium to
good grades predominated. Top
choice to prime offerings were not to
be had; the few available brought
around $12. Common to choice were
quoted at $6 to $10 generally. Light
weight culls sold upward from $4.50.
Hind saddles moved slowly within the
wide range of $8 to $15,

A $19 to $20 market for choice
handyweight lamb at the outset of the
period under review gradually de-
veloped into a $13 to $14 one before
the week reached the half-way mark;
from there on to the close this market
was in a weak and uncertain state.
However, some firmness was noted in
the upper grades at the close of last
week. The supply was more than
ample for ‘trade requirements; in
reality it was excessive even under
normal conditions. Lower grade
Southwesterns made up the bulk of
most supplies. The nominal market
for good to choice handyweights was
$12 to $16. Common to medium bulk-
ed at $6 to $10. Culls had to be sold
for $3 in many instances. Notwith-
standing the high temperatures, stews
were the most active cut; many dis-
tressed sales were made in hindquarter
cuts.: Middle cuts, while moderately
active, moved on a declining scale.

Mutton continued to move in the
same slow way it has’ for many
months. A light supply again met up
with a correspondingly light demand.
Common to good 50-70 pound weights
bulked at $3 to $6. Extra heavy ewes
brought $2.50 to $3. Common to
choice yearlings bulked at $4 to $9.
All cuts were weaker and lower.

The recent sharp advances in prices
for pork cuts reduced the consumer
demand for this class to a notable ex-
tent, according to most retailers. As
is customary in the event of such
sharp advances followed closely by
sharper declines, the method of
“straightening out” is usually a slow,
drawn out affair. Sellers’ attempts at
stabilizing the market in pork loins
during the period under review proved
fruitless. After a promising start last
week, the closing session found deal-
ers free sellers, with prices discounted
freely in spots. Loins of 8-22 pound
averages at the outside of the period
under review were quoted at $7.50 to
$11, later $6.50 to $11 prevailed, and
at the close a $7 to $12.50 market was
in progress. Conditions and price
fluctuations in the market for smaller
cuts were similar to those in the mar-
ket for loins.

-_—-—_ o> »-—__
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Sept. 7—In the matter of
George W. McDonald, Bankrupt No. 4728.
The final meeting of creditors has been
called for Sept. 26. The trustee’s final
report will be. approved at such meeting.
There will be no dividend for creditors.

In the matter of William D. Guidotti,
Bankrupt No. 4756. The final meeting of
creditors has been called for Sept. 26.
The trustee’s final report will be approved
at such meeting.

In the matter of Henning Mfg. Co.,
Bankrupt No. 4795. ~The final meeting of

creditors has been called for Sept. 26.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dend for creditors.

In the matter of Charles F. Thompson,
Bankrupt No. 4757. The final meeting of
creditors has been called for Sept. 26.
The trustee's final report will be approved
at such meeting.- There may be a small
dividend for creditors.

In the matter of DeBoer & Sons Lum-
ber Co., Bankrupt No. 4797. The final
meeting of creditors has been called for
Sept. 26. The trustee’s final report will
be approved at such meeting. There may
be a small dividend for creditors.

In the matter of Roy W. Heath, Bank-
rupt No. 4791. The final meeting of cred-
itors has been called for Sent. 26. The
trustee’s final report will be approved at
such meeting. There may be small divi-
dend for creditors.

In the matter of Maxwell Sargent,
Bankrupt No. 4734, The final meeting of
ereditors has been called for Sept. 26.
The trustee’s final account will be ap-
proved at such meeting: There will be
no divdend for creditors.

In the matter of Hilda Hughes, Bank-
rupt No. 4714. The final meeting of cred-
itors has been called for Sept. 26. The
trustee’s final account will be approved
at such meeting. There may be a small
dividend for creditors.

Sept. 7. We have received the order
of reference, and adjudication in the mat-
ter of Joseph Finkelstein and Jacob Fin-
kelstein. as copartners under the firm
name and style of Sterling Co. The bank-
rupt concern had its resident in Grand
Rapids. The case is an involuntary mat-
ter. The court has ordered schedules to
be filed, and upon receipt of same list
of assets and liabilities and list of cred-
itors will be stated herein.

Aug. 22. In the matter of Herman
Stern, individually and doing business
as Stern Co., Bankrupt No. 4915, adjourn-
ed first meeting of creditors was held.
Bankrupt present and represented by
Harry D. Jewell, attorney. Trustee
present and represented by Francis L.
Williams, attorney. Creditors represented
by Hilding & Baker, attorneys. Bank-
rupt sworn and examined before a re-
porter. Meeting adjourned no date.

Aug. 24. In the matter of William B.
Tryon, Bankrupt No. 4964, first meeting
of creditors was held. Bankrupt present
in person and by attorney Horace T.
Barnaby. Creditors represented by O. G.
Tuttle, Norris, MePherson, Harrington &
Waer, and Dorr Kuizema,_ attorneys.
Bankrupt sworn and examined before re-
porter. Claims filed. Fred G. Timmer,
Grand Rapids, trustee; bond $1,000. Meet-
ing adjourned no date.

Aug. 24. In the matter of Brace L.
Oakleaf, Bankrupt No. 4957, first meeting
of creditors was held. Bankrupt present
in person and by Frank S. Westin, at-

torney. Certain creditors present in per-
son. Bankrupt sworn and examined
without reporter. Claims filed. Chris B.

Schwartz, Vicksburg, trustee; bond $100.
Meeting adjourned no date.

Sept. 6. On this day first meeting of
ereditors in the matter of August C. Fox,
Bakrupt No, 4944, was held. Bankrupt
present in person and represented by Lou
Landman, attorney. Creditors present in
person and represented by H. H. Smed-
ley, L. H. Cully and Harris Galpin, at-
torneys. Claims allowed and objected to.
Bankrupt sworn and examined before re-
porter. Russell Straley, of Muskegon,
elected trustee; bond $2,000. Meeting ad-
journed no date.

Sept. 8. We have received the sched-
ules, order of reference and adjudication
in the matter of Judson Price, Bankrupt
No. 4994. The bankrupt is a resident of
Carleton township, Barry county, and his
oecupation is that of a farmer. The
schedules of the bankrupt show assets
of $2.800, with property claim as exempt
listed at $850. The liabilities listed at
$6,614.41.

Sept. 8. In the matter of Anna Klin-
dera, doing business under the assumed
name “The Art Shoppe’, Bankrupt No.
4997, first meeting of creditors held_to-
day. Bankrupt present in person and by
Leo C. Lillie, attorney. Claims filed.
Bankrupt sworn and examined without
reporter. Fred G. Timmer, Grand Rap-
ids, trustee: bond $100. Meeting ad-
journed no date.

Sept. 8. In the matter of James Houli-
han, Ine., Bankrupt No. 4975, first meet-
ing of creditors was held. Bankrupt
present by its president and secretary
and represented by McAllister & McAIl-
lister. attorneys. Creditors present in
person and represented by Wicks, Fuller
& Starr; Dunham, Taylor & Allaben, at-
torneys, and Grand Rapids Credit Men’s
Association. James Houlihan and Leo
J. Mahoney, President and Secretary of
the bankruvt corporation, were each
sworn and examined before a reporter.
Wred G. Timmer, Grand Rapids, trustee:
hond $2,000. Meeting adjourned without
date.

Sept. 9. We have received the sched-
ules. order of reference and adiudication
in the matter of George H. Holwerda,
Bankrupt No. 4995. The bankrupt is a
resident of Grand Rapids, and his occupa-
tion is that of a greenhouse operator.
The court has written for funds and upon

13

receipt of same the first meeting of cred-
itors will be called. The schedules of the
bankrupt show assets of $38,425, with
property claimed to be exempted listed
at $925. The liabilities listed at $42,752.71.

Sept. 8. On this day first meeting of
c-cd'tors was held in the matter of Henry
H. Niewoonder, Bankrupt No. 4978. The
bankrupt was present and represented by
Clair S. Beebe, attorney. Creditors pres-
ent in person and by Jackso, Fitzgerald
& Dalm, attorneys. Claims filed. Bank-
rupt sworn and examined without re-
porter. M. N. Kennedy, Kalamazoo, trus-
tee; bond $500. Meeting adjourned no
date.

———_—_» +> ___
Thread Prices Are Advanced.
Thread Co., largest
manufacturer of thread to the cutting-

The American

up trades in the country, announces an
increase of 5 per cent.-on its lines, ef-
fective immediately. The action had
been expected for several weeks, and
the advance would have been sharper
had not the severe reaction in cotton
developed on the previous day. Other
have been
waiting for the leading mill to take
action, are now expected to follow in
line. .Several mills were reported to
be in a sold-up condition for the next

smaller producers, who

few months, as orders in the last
month have been extremely heavy.
-__-.-*<ofo-- -

Fretting fetters.

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

Pp
RODUCT OF GENERAL moro

 
  

     

 

 

Wit
FAMOUS
COLD
CONTROL
AND
HYDRATOR

All
Models
on Display
at
Showroom

 

 

 

 

 

F. C. MATTHEWS & CO.

18 E Fulton St. Phone 93244

 

 

 

. . the RUSK
that is win-
ning ever-in-
creasing favor
with both gro-
cers and cus-
tomers! Made for
50 years by the. .

POSTMA

Biscuit Co.
Grand Rapids

~ ns:
Recommende 5 Si _

D>» 2
CLE

he Genuine Rusk

 

 

14

MICHIGAN TRADESMAN

 

September 14, 1932

 

HARDWARE

Michigan Retall Hardware Association.
President—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

 

Knowledge and Enthusiasm Both Are
Selling Factors.

Neither knowledge alone nor en-
thusiasm alone will sell stoves. Both
factors are necessary to successful
stove selling and ‘both should be tem-
pered by intelligence.

The question has often been argued
whether the dealer should strive to
have all his staff well grounded in re-
gard to stoves or whether it is better
policy to have one man specially
trained for the work and to turn most
The ideal situation,
have every

sales over to him.
of course, would be to
member of your staff an A-1 stove
salesmen: but that, unfortunately, is
out of the realm of possibilities.

“Know your goods,” is an excellent
axiom. The average purchaser knows
relatively little about ‘the stove he
buys. But the purchase of a stove is,
for him, a big transaction. He expects
to use that stove for a great many
years. He is going to be cautious
about spending money for it until he
is thoroughly satisfied that he is getting
what he wants; the sort of stove that
will give him the best results.

Hence, the necessity of the salesman
knowing his goods. He should not
merely know them; he should be able
to impart that knowledge to the pros-
pect. There is sometimes a wide dif-
ference between knowing your goods
and making your knowledge intelligible
to your customer.

Therein lies one of the pitfalls of
knowing your stove too well. Of
course, really, a salesman cannot know
a stove too well. But in selling he
must use his knowledge judiciously.

A lady went into a store to look at
a kitchen range. The salesman knew
the range from the floor up. He
started at the beginning and went the
entire distance. He described every-
thing about that range in the most
technical terms. He must have talked
good, sound, practical knowledge of
that range for from 15 to 20 minutes.
And at the end of it all the lady, look-
ing a little dazed, murmured, apolo-
getically:

“IT don’t think I'll buy to-day. Td
like to talk it over with my husband.”

As she turned away the proprietor
came up. “What's the difficulty?’ he
asked. The lady agreed the range was
a good one ‘but—well, it was evident
something had happened to “gum” the
sale.

The proprietor, however, did not
quit that easily. He discussed the
weather. He asked after the married
daughter in California. He told about
a funny experience with an old cook
stove he had taken in trade. Then he
went on to discuss the wonderful
things that could be done with new
ranges.

“What I’d like in a range,” said the
lady, “is an oven that can be con-
trolled perfectly.”

“Now,” said the merchant, with his
most pleasant smile, “that is the strong
point of our range.” And he proceed-
ed to explain, in the simplest possible
terms, the method of oven control. It
took about two minutes. At the end

of that time the lady had forgotten all
about having to consult her husband.

“T think I’ll take that range,” she
said.

It pays to know your range, but it
pays even more to know your customer
—or to ibe able to find out, before you
try to sell at all, just what is in the
back of your customer’s mind. What
interests your customer in a range.
Some women are keen for nickel work
or novel color schemes. Others are
interested in oven control, or the num-
ber and variety of stove lids, or the
mere size and oven capacity of the
range. With others the problem of
fuel economy comes uppermost.

A good way ‘to sound out a prospect
is to find out what you can about the
old stove. In probably the majority
of cases, the feature that made trouble
with the old cookstove or range is the
feature which will interest the pros-
pect in the new range. If the old
range burned too much coal or gas,
the prospect will ‘be interested above
all other things in the fuel savings se-
cured with the new one. If the old
range overheated the kitchen, a new
range that conserves heat for the oven
alone will appeal.

Find out what your prospect wants
and stress that one thing; with merely
a casual and sketchy outline of the
other features in which he is not much
interested, if at all. It is simply an
adaptation of the old military prin-
ciple of concentrating your heaviest
strength on the weakest point in the
enemy’s array—in this case, the point
where the prospect, by reason of his
special interest, is most receptive.

If knowledge, intelligently used,
counts in stove selling, so does en-
thusiasm. But the enthusiasm should
be intelligent, too. Enthusiasm may
be overdone. It is possible to praise
your stove in too extravagant terms,
which is bad; and it occasionally hap-
pens that a salesman lets his enthus-
jasm go so far that he knocks the
other fellow’s range, which is worse.
The enthusiasm should rather be a
positive expression of quiet confidence
in the line; of belief that it will prove
just the thing this particular prospect
wants.

A prospect once asked an over-
enthusiastic salesman about a com-
petitive range.

“Don't buy it,” declared the sales-
man. “It’s no good.”

As it happened, the prospect had
looked at the competitive range, and
in his unprejudiced eyes there was
little to choose between the two. The
uncompromising response was a slap
at his individual judgment. I remem-
ber well the different attitude adopted
by a drawling, slow-spoken merchant
when I asked him about a competitive
article.

“T’l] tell you,” he said quietly.
“Those people have a mighty good
line, and there’s no trying to get away
from that. If I hadn’t been lucky
enough to get this line, I'd be glad to
have theirs. But there are a few
points where we have just a little the
edge on them.”

And simply, quietly, in
non-partisan and judicial

the most
tones, he

discussed those few points, conceding
the good in the other fellow’s line but
quietly confident that his own was just

a little better. Well, when two lines
are equally good the sale is going to
be swung by the personality of the
merchant. Victor Lauriston.

—_—_—_2>__
Refrigeration and the Modern Mer-
chant.

The modern merchant realizes that
he needs refrigeration, not refrigera-
tion as obtained from ice but a far
better and perfected type of refrigera-
tion as obtained from refrigerating
equipment. The last five years have
proved that mechanical means of pro-
ducing cold and air circulation is en-
tirely feasible and economical for all
merchants. The housewife realizes
either consciously or unconsciously
that the merchant who keeps and dis-
plays his perishable merchandise by
means of mechanical refrigeration is
the merchant for her to patronize.
Fruits and vegetables held over night
should be refrigerated in order to be
salable the following day. The aver-
age layman knows that meat of all
kinds requires exacting refrigeration.

The visible display of all perishable
foodstuff has helped the refrigeration
manufacturer to sell more equipment.
Engineers have designed, tested and
proved advanced equipment such as
finned type evaporators and blower
units to economically distribute cold
air. A food merchant to-day realizes
that a share of his investment must be
for refrigeration of some type and the
larger and more varied his line the
more refrigeration is required. A full
display of tempting cuts and a full line
of cold meats, sausages, etc., complete
a display which must be properly re-
frigerated.

Refrigeration is now used in leading
food markets to cool and condition the
air so that the housewife may shop in
comfort even when the temperature
and humidity outside are extreme.
Where a refrigerating unit is large
enough an air conditioning unit may
be installed on the same machine. A
large food market in one of America’s
leading suburbs has increased its sum-
mer business two-fold after the in-
stallation of a cooling system. Others
have followed with the same result.
It can safely be said that refrigeration
is the merchant’s best friend for with-
out it where would he be. Poor re-
frigeration is poor economy. Meats
should always ‘be held at a tempera-
ture from 36 to 40 deg., not higher, and
a refrigerating unit should be large
enough to properly hold this tempera-
ture even during peak loads and ex-
treme weather conditions.

Arthur Boot.
——_—_—_> > >
Inhabited Planets.

Only a person devoid of imagination
would dispute the conviction of Nicola
Tesla, the famous inventor, that other
planets are inhabited. The scientist
regards this conclusion as “mathemati-
cally certain.” Speaking as one of
them, Mr. Tesla, who has just cele-
brated his seventy-sixth birthday, is
certain that “every other planet has to

pass through practically the same
phase of existence the earth did, and
life is started on them during that fav-
orable phase by rays of some sun.”
The average layman arrives at a sim-
ilar conclusion as his faith outgrows
the metes and bounds of his existence.

But neither class is content with the
proof that rests upon reason alone.
Science, in particular, is ever reaching
out for more concrete evidence. Mr.
Tesla regards as his life work the an-
nihilation of distance, one phase of
which has to do with interplanetary
communication. He hopes that it will
some day be possible to overcome the
apparently insuperable obstacles to that
achievement. And he warns against
surprsie if communication should be
established by the earth and should
show that “there is civilization on other
planets far ahead of ours.”

That is a daring thought but not
much more so than some of our pres-
ent attainments would have seemed to
the early inhabitants of this planet.
The science of astronomy teaches that
the earth is only a very small part of
an illimitalbe universe. Who shall say
what secrets of the universe will some
day be explained to man?

—_—_——_-2--
General Increases Developed in Fall
Lines.

A general increase in activity in Fall
ready-to-wear, children’s wear, school
supplies and housewares departments
developed in local retail trade during
the week, according to analyses by
shopper of the Meyer-Both Retail Re-
porting Bureau.

Lightweight woolen dresses, heavy
sheer afternoon crepe dresses, rough
crepe dresses, swagger suits and sports
type coats attracted steady buying in-
terest. Good response was noted to
specific promotions of four-piece lapin
jacket suits at $25, fur-lined swagger
coat outfits at $14.74, junior miss
corduroy evening dresses at $16.50 and
$25, plaid woolen and knit dresses at
$5, $9.34, $10.75 and $16.50; swagger
coats, jackets and skirts, sold separate-
ly to combine into various color com-
binations, and  four-skin  kolinsky
scarfs at $12.74.

Drawing well in back-to-school pro-
motions were filled school bags priced
around $1, fountain pen and_ pencil
sets, jumper dresses at $1.98 to $3.95,
girls’ wool crepe, jersey and wool plaid
frocks at $1.98, flannel robes at $1.79,
boys’ sweaters at $1.19, four-piece
tweed “prep” suits at $10 and girls’
silk or wool dresses at $2.95.

Other concentrated activity was
noted in store-wide September promo-
tions, including men’s imported neck-
ties at 85 cents, corduroy hats at $5.94,
which are also active in lower-price
lines; women’s patchwork robes at
$1.67, Hansel and Gretel doll sets at
$1.99, bagatelle games at 84 cents,
whipping tops at 23 cents and crinkly
crepe bags at $1.09.

oe»
Many talk for the sake of talking.

 

 

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE SUPPLIES, TUNCAN IRON
SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS.
Wholesale Only. We Protect our Dealers.
THE BEHLER-YOUNG CO.
(SAME DAY SHIPPERS)

342 MARKET ST., S. W.

GRAND RAPIDS, MICH.

 

 

 

 

 

September 14, 1932

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. C. Pratt. Grand Rapids.
First Vice-President—Thomas P. Pit-

kethly, Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor,

Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Men’s Wear Orders Hit Peak.

The largest volume of mail orders
for men’s and boys’ clothing and fur-
nishings that has been witnessed this
year was received by resident offices
in New York last week. One of the
leading offices reported that the
amount of mail requests on Tuesday
was the heaviest in the history of its
organization. All types of goods are
in demand, including clothing. which is
ordered for late October delivery,
stores being convinced that prices will
advance. New items which are at-
tracting atention include a brushed cot-
ton pull-over shirt with turtle neck to
sell at about 79 cents, a corduroy suit
for the college trade, with half belt and
patch pockets, to retail at $14.75, and a
reversible tweed and gabardine top-
coat.

a
Call For Gift Beverage Sets.

Portable beverage stands of polished
mahogany manufactured to sell for
around $15 at retail featured holiday
orders placed by gift shops last week.
Although intended for Christmas trade
these stands are being promoted for
regular Fall sale by stores in the
metropolitan district. Beverage sets
and stands of all types, according to
buyers, will rank above all other
novelties in holiday-gift popularity this
season, Early purchasing shows a
strong trend in that direction, manu-
facturers said. In the glass trade,
stemware orders for the holidays re-
flect the tendency, while commitments
on pewter, silver plate and_ sterling
hollow-ware stemware and mixers are
far more numerous than they were in

the corresponding period last year.
—_2+.__

School Accessory Orders Lower.

A seasonal demand for school sup-
plies provided the only feature of the
wholesale stationery market last week.
The volume of purchases of school ac-
cessories, including fitted cases, pads
and writing tablets, is below that of
last year, due in part to delayed open-
ings in cities where school terms have
been shortened as a measure of econ-
omy. Orders from Philadelphia, or-
dinarily an active market, are delayed
because of an infantile paralysis epi-
demic which caused postponement of
the new term. Calls for regular Fall
and holiday stationery fell last week
and the market is expected to remain
inactive until the closing days of the

month.
——————E

Delivery Pressure Stronger.

Accumulation of mail orders over
the holiday was heavy and featured
even stronger pressure by retailers for
quick delivery than was the case last
week. Many stores have yet to re-
ceive shipments to round out their
initial stocks for Fall, due to the de-
layed delivery situation which has pre-
vailed during the last three weeks, and
these retailers are now in need of the
merchandise for current selling. Ap-
peals last week for more advance buy-

ing made ‘by the leading offices also
found reflection in the mail volume, it
was said. Major \buying activity cen-
tered in dresses, silk stockings, hosiery,
women’s neckwear and millinery,

———_>-e -___
Larger Crockery Discounts Asked.
Sharp arguments over sales terms
have developed in the wholesale crock-
ery market, where buyers ordering
merchandise for promotions and for
regular Fall trade are insisting on dis-
counts of more than the usual 2 per
cent. Several large orders were lost
in the market last week because pro-
ducers refused cash discounts of 5 per
cent. to chain organizations. Depart-
ment stores are asking from 3 to 5
per cent., but are less insistent than
the chain groups. Manufacturers met
a similar discount appeal last Fall by
refusing to alter terms but a number
have accepted the change this year
rather than lose orders.

—_>+>—____
More Order For Better Goods.
Reports in the Eastern Markets in-
dicate that consumer demand for bet-
ter merchandise is shaping up more
favorably than was anticipated earlier.
In a number of cases buyers who con-
centrated almost entirely on medium
to low end lines have made hurried
additional trips to the markets to pur-
chase better lines, particularly dresses.
Further indications that the season at
retail is tending to open up well are
seen in the size of re-orders coming
through on several of the well known
group brands in coats and dresses.
Handbags up to $4.95, hosiery at $1
and better gloves are also being sought.
—_2++___
To Advance Kitchenware Prices.
Letters advising buyers of metal
kitchenwares that price advances will
be made before the close of this month
were sent out last week by a number
of manufacturers. It is also pointed
out that producers this Fall will not
guarantee customers against higher
prices, a practice which grew up in the
buying seasons of the last two years.
Action by the manufacturers follows
warnings sent them by steel, copper
and tin suppliers who are preparing to
advance quotations on raw materials
8@12 per cent. Chain stores last week
began to cover requirements for the
Fall and other retailers are due to
act within a few days.
A
Woven Underwear Lines Ready.
While producers of lightweight knit
underwear are still undecided as_ to
opening dates for the 1933 Spring lines,
current demand for woven goods has
been so strong that mills making these
styles have been compelled to open
their lines this week. Substantial or-
ders were placed by the large opera-
tors for nainsook union suits and gym
pants in the cheaper brackets. The
new prices are about unchanged from
the opening quotations of last year.
The decline in cotton last week may
delay the opening of knitted lines until
the end of the month, although many
buyers have been pressing mills to
name quotations immediately.
———_+2+___
Dress Showings Meet Good Response.
Response of retailers to second dress
showings for the Fall season are re-
ported as good in New York, with

showrooms of better grade dress man-
ufacturers having an attendance of
buyers which in some instances exceed-
ed those present when the season be-
gan in July. Many buyers, it is pointed
out, were brought into the market by
the show on Wednesday, who would
not ordinarily be in New York at this
time. From a merchandising stand-
point, the new models confirm eariler
tendencies and will not disturb pros-
pects for stocks in retailers’ hands and
previous orders now being shipped to
the stores.
a
Children’s Footwear Active.

School openings brought a consid-
erable volume of ‘business on children’s
footwear to the shoe industry last

week, with a slight gain also register-
ed in men’s and women’s lines. The
industry to date is not experiencing
any more than the normal seasonal
upturn in evidence at this time of the
year, but a slightly more confident
feeling exists, engendered in part by
the advance in hides and the conse-
quent firmer tone in shoe quotations,
While produc-
tion schedules have been stepped up
somewhat, manufacturers are keeping
output in line with demand.
——_~><+
There is a world-wide shortage of
all varieties of executives, from fore-

manufacturers said.

men up to rulers of nations; and this
is why the world, as a whole, is so
abominably managed.

 

| WASN’T

to all the family.

 

 

MICHIGAN BELL
TELEPHONE CO.

 

“| WONDER WHY

Youthful, attractive, possessing a charming,
vivacious personality ... yet Polly seldom is in-
vited on those impromptu, “spur of the moment”
parties. For Polly has no telephone at home,
and most parties nowadays are arranged the
easiest, quickest way ... by telephone!

The social advantages, the PROTECTION afforded
in emergencies, and the many time- and step-
saving ways in which the telephone serves daily,
combine to make telephone service invaluable

Few things offer so much usefulness
and PROTECTION at such little cost
as the telephone.

INVITED?”

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DiE CUTTING AND MOUNTING

G R AN D

 

RAPIDS, MICHIGAN

 

 

16

HOTEL DEPARTMENT

Judge Who Is Fit Subject For

Detention Hospital.

Los Angeles, Sept. 10—One of the
little things not always appreciated by
the promoter and inexperienced hotel
builder is that the profitable life of the
hotel is comparatively short, and that
unless suitable provision is made for
depreciation the owner will find him-
self, long before he is ready for it,
with an obsolete plant on his hands.
Then, when the inevitable new hotel
is built, the old one is ready for the
scrap heap, and cannot be continued
at a profit.

California courts have assumed the
position that hotel keepers are re-
sponsible for about everything which
takes place in their caravansaries and
making it decidedly embarrassing in
many instances. For example a guest
of one Los Angeles hotel made the
claim that he had suffered a loss by
pilfering from his room. According
to the landlord, two safety locks were
provided for each entrance. door, as
an evidence of a special desire on the
part of the hotel man to protect the
occupant. In this particular instance
it wag found that one of the said locks
was defective, and the court held that
while the law only required one lock,
where more than that number were
provided it was optional with the guest
to utilize but the one and this one
proving defective, the responsibility
was placed upon the hotel. Of course
any judge who would hold to a posi-
tion like that is a fit subject for a de-
tention hospital, but the hotel man has
to pay just the same or go to an end-
less expense to secure justice In a
higher court.

In California there are no robins. At
least I have never seen one and no-
body here has ever denied the allega-
tion. But there is an equally sociable
and friendly feathered creature which,
to my notion, largely takes the place
of the redbreast. The mocking bird 1s
what J have in mind. Somebody has
written a local newspaper and wants
them annihilated because they are the
original “early bird,” possibly begin-
ning their activities at three a. m.—
and they surely are active. I cannot
agree with such as declare them. a
nuisance. There are so many of them
here that one would think everybody
had got used to their little eccentrici-
ties and looked upon their singing as
a sort of lullaby. It is that with me.
But then, there is always that advan-
tage of a clear conscience, and under
such conditions the lullaby theory ap-
plies. _When you go to bed for a cer-
tain specific purpose, I don’t see how
a few mocking birds, more or less, are
going to alter your program, and if
you cannot sleep why wouldn’t the
chipper of a mocking bird be some-
what of a relief over the snorting of
the automobile? Almost any old town
can have a stack of cats employed to
make night hideous, but only a South-
ern California environment can sup-
ply you with the night chirping of the
mocking bird.

There is always a. war against bill
boards going on here, though I cannot,
for the life of me, see that it makes
much difference with the quantity of
them on display at all times. Some
folks think they should be outlawed
altogether, ‘but I have always felt that
a board of this kind which is directive
in character should be tolerated, just
as we put up with advertisink skits
over the radio. Even in California
where highway transportation has. cer-
tainly reached perfection, there is just
enough lack of what I call “directive”
information in the way of sign boards
to leave one in doubt, when progres-
sing with any degree of speed, to make
one feel uncertain of his routing. Also
one passes through towns the identity

- not be upheld by this court.

‘bunions.

MICHIGAN TRADESMAN

of which will be forever unknown un-
less somebody has incorporated the
name in his individual sign over the
doorway of his business place. Give
us artistic bill boards which tell us
what we want to know and we will
not complain if a little advertising
stunt is auxiliary thereto. Just as we
feel when some radio announcer gives
us an entertaining number and then
follows it up with an announcement
concerning the merits of some rain-
bow-hued gasoline.

Everybody who has ever seen Ken
Maynard on the screen admires him
because he is clean-cut and seems to
realize at all times that he has to ap-
pear by proxy before audiences that
are largely composed of imitative
youth. At a breakfast club session re-
cently he explained that he will never
take a drink or smoke a cigarette in
any picture, because he feels that he
excites the admiration of boys who
might want to copy him. Nor will he
permit anything in one of his plays
which is vulgatly, suggestive. “I'd like
to make the kind’ of Western pictures
you could use in schools to teach the
history of the West,” he said. “You
can make a picture historically true
and sincere in atmosphere without
making it dirty. I know when I was
a boy I imitated men I saw in acts,
and I don’t want to be responsible for
any boys imitating me in any wrong
thing.”

Two concurrent editorials in a hotel
journal, on the same page, seek to in-
form the brothers of the craft, in the
one, that good times are just ahead of
the hotel operator, and in the other
that there are few indications of any-
thing shont of downright discourage-
ment for the one and same individual.
Which dual role reminds me cf the
radio crooner who nightly sing:- “I
like to see the sun go down,” immedi-
ately followed by “Oh Lord, you make
the nights too long.”

A California superior judge has just
decided that an ordinance recently
passed by a city council making it a
misdemeanor for three or more men
to meet in a private home and pull
down tthe shades, is unconstitutional.
“Any ordinance making such action a
crime and permitting policemen and
others to snoop around and spy in will
Our laws
are framed so as to give reasonable
liberty to the greatest number, and
though some of our people may be
opposed to card playing, a friendly
game among friends, is going to be
upheld by this court as ‘being in ac-
cordance with the constitutional rights
of the citizen.”

President Hoover has decided to
dispense with hand shaking for the

 

balance of his term, unless his trainers

decide it is necessary, aS a campaign
offering. The whole proposition of
handshaking is absolutely silly, be-
sides having a ‘tendency to broadcast
microbes. Besides it takes up a lot of
time which Uncle Sam is paying for,
which might be employed in establish-
ing more “commissions.” *

Word has been transmitted from
San Francisco to: the - effect that a
woman on a rail ferry boat fell and
received injuries affecting her thyroid
gland and that as a result her weight
increased 50 per cent., and for which
she was awarded a small fortune by a
jury, in an action against a railroad
company. About everything from
patriotism to fat is assigned to the
glands these days. Once the appendix
was an extracting power of our body
and-directed everything from diet to
Then the tonsls became the
center of attack, and a person with a
pair of these organs in his possession
became an object of medical suspicion.
Then the teeth were discovered to be
guilty of most of the rebellion of the
body. Just now the glands seem to

 

If you
The

be the self-starters of trouble.
are too skinny it is your glands.
same gland seems to function both
ways. The thyroid, located some-
where in the neck, is supposed to con-
tro] size. That is, an active one will
make an elephant out of you, or a lazy
bones will place you in the pgmy
class. Either way you lose. As

understand ‘it, glands are now being
placed on the market in liquid form,
in which case there is an opening for
a different type of bootlegger. How-
ever, there will be the same old-
fashioned people who do not believe
in scientific attainments and will con-
tinue to recommend the same old
remedies, with moalsses added, and
possibly a sprig of mint, if obtainable.

 

The Fred Harvey people are assur-
edly the pioneers in about everything
which pertains to travelers on railroad
trains. In addition to having a trail
of comfortable and reasonably priced
eating houses extending clear across
the continent, they also operate many
dining cars as well. Now they have
gone into the sky for patronage and
have established special dining rooms
to accommodate air passengers, and
about the first thing we will hear of is
that they are actually serving meals
in the atmosphere.

Brazil has $250,000,000 worth of
coffee on hand, thinking to control the
price of that article in this and some
other countries which utilize same to
any great extent. Recently they burn-
ed millions of pounds of this product
in hopes of stabilizing the price. If I
only knew it was the hottentots down
there who are making us pay from 30
to 50 cents per pound for their coffee
when it is only worth 15, I would
make a‘fuss about it, but there is just
a possibility that it is some of our
own kin in the “big business” phalanx,
who are waxing fat off the traffic in
that article, and forcing the natural
consumer to substitute sawdust, old
auto ‘tires and peanut shells, thereby
establishing an esthetic taste which is
away and above regular coffee qualifi-
cations, and are now forced to take
some of their own medicine. If this
is true, don’t blame the poor Brazilian
too much, but encourage the cultiva-
tion of chickory.

 

I wonder just how many American
citizens know that the eighteenth
amendment is not responsible for con-
ditions as we now find them. During
an argument the other morning at the
‘breakfast club, one individual made the
claim that if they would repeal the
amendment, he would be satisfied to
leave the Volstead act just where it is.
Ore need not be surprised to know
that a lot of people—and a good
sprinkling of them, legislators—do not
understand that the eighteenth amend-
ment is simply an.act to legalize the
actions of these Congressmen, without
which there would be no Volstead
wreckage.

Hotel Olds, Lansing, has been select-
ed as the headquarters for the annual
convention of the Michigan Real Es-
tate Association, Sept. 28 and 29, ac-
cording to announcement made by the
secretary, Louis Webber.

Glenn A. Boneice, who was associat-
ed with the cigar stand at Hotel
Downey, Lansing, for many years, and
very popular with commercial men,

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

 

September 14, 1932

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

: “An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$2.50 and up per day.

 

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

New Hotel Elliott

STURGIS, MICH.

 

 

50 Baths 50 Running Water
European
D. J. GEROW, Prop.
Occidental Hotel
FIRE PROOF

CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “5° Michigan

 

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

awupemane
ae

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Receiver.

 

 

 

 

a.

September 14, 1932

has taken over the tobacco sales at
Hotel Olds.

Don Garey, Chicago, leased the Old
Oak Tavern, at Okemos, from _ its
owner, Carl Schleh, who is remodel-
ing same, adding 400 feet to the dance
floor together with a small type
orchestra stage. It will be re-opened
as the Paradise, about Oct. 1.

One of the most popular items in
the canned goods line, for use in res-
taurants and hotels, is a certain brand
of ‘solid packed cranberries.” The
public showed an immediate apprecia-
tion for this brand as soon as it was
offered.

A. B. Riley, well known in Michi-
gan as an operator of hotels, having
had charge of Hotel Bancroft, Sag-
inaw, at one time, and later on in a
similar capacity with Hotel Savoy,
Detroit, has ‘been appointed manager
of the new Terre Haute House, at
Terre Haute, Indiana, and is reported
as starting out with a very satisfactory
trade.

Max, Adrian Blouet, who will be re-
membered as assistant manager of
Hotel Book-Cadillac, Detroit, from
1926 to 1928, is now successful man-
ager of Hotel George V., Paris, a
prominent de luxe establishment in that
city.

 

C. M. Floyd, of Grand Rapids and
Lansing, has taken over the new Sher-
man Hotel at Allegan, and will con-
duct same with the assistance of Mrs.
Floyd, and Mrs. Maude R. Brooks,
formerly of ‘Columbus, Ohio.

Mrs. R. Barrett has taken over
Garrett’s Hotel, at Fife Lake, from W.
O. Garrett and will conduct same.

Mrs. Belle Thomas, who was recent-
ly elected president of Detroit Greet-
ers, Charter 29, will collaborate with
John A, Anderson, manager of Hotel
Harrington, Port Huron, and chairman
of the committee seeking to repeal the
eighteenth amendment, appointed by
the Michigan Hotel Association. Mrs.
Thomas has been assistant secretary
for the Detroit Hotel Association as
well as the Greater Detroit Hotel As-
sociation.

 

 

From Denver comes the report that
Uncle Sam’s watchdogs are dealing a
smashing blow against Pullman sleep-
ing car porters. Whether it is just a
gesture against the incorporating of
tipping items in the expense accounts
of secret service men or a move to
discourage the practice has not been
made perfectly clear, however. An old
time porter on one of the heavy Union
Pacific runs gave me his views on the
proposition the other day: “You see,
in the past these Government men
could hand you out tips and get the
money back in a couple of weeks with
an expense account. These expense
accounts were more plentiful on Pull-
man cars than on suit cases. Every
time a Government man gave you a
dime or half dollar he pulled out his
expense account and wrote it down
before he forgot it. Sometimes he
wrote it down and forgot to give us
the money.”

The July report on revenue from the
sale of malt syrups, according to fig-
ures from the treasury department
amounted to $226,359, indicating that
1,400,000. gallons of home brew was
tossed off by a large army of parched
throat veterans, as there isn’t a single
other industry to which this compound
can be applied,

Abe Frank, president of the Ambas-
sador Hotel organization, has just un-
dergone a major operation in a Los
Angeles hospital. Mr. Frank has a
fot of hotel acquaintances among Mich-
igan operators, starting, I believe, with
service at the Pantlind Hotel, several
decades ago, whence he went to the

-the communit where it

MICHIGAN TRADESMAN

Oliver Hotel, South Bend, as manager,
afterwards taking charge of the Col-
lege Inn, at Hotel Sherman, Chicago.
He has been with the Ambassador Ho-
tel here for some ‘time. Now, a very
dear friend of mine here, is James C.
(Jimmie) Pond, who was for a long
term of years general passenger agent
for the Wisconsin Central road. When
this line was finally absorbed by the
Northern Pacific, “Jimmie” was pro-
moted to the position of passenger
traffic manager of that ‘trans-contin--
ental line. Recently he was retired on
a pension and, coming to Los Angeles,
I had an opportunity of renewing an
acquaintance begun forty years ago.
Reminiscing as we often do, [ un-
earthed the fact that at an early day
Mr. Frank was a clerk at the Chequa-
megon Hotel, Ashland, Wisconsin,
where he was discovered by a Wis-
consin Central official and given a
prominent position in the dining car
service department of that line, when
the writer was ticket agent for that
line at Neenah. Now I will have
something to talk over with Mr. Frank
when next [ catch up with him.

I have always been strong for the
Greeters organization and it is a
source of great satisfaction to know
that the Detroit and Grand Rapids
charters have proven so successful.
Sometimes I have felt that hotel op-
erators were in a position where they
might exercise too awnuch influence in
the affairs of that association, but on
the contrary there has been extraor-
dinary co-overation between them and
the members, who are naturally their
employes. It bodes well for the fu-
ture of Greeterism that they have
never at any time adopted trade union
tactics, but on the contrary have done
everything possible ito elevate their
own calling and at the same time
merit the confidence of employers by
unqualified manifestations of loyalty.
As a consequence no longer is the
Hotel Greeters convention a small
gathering of hotel folks but it has
reached the dignity of a large National
convention of intelligent members of
a dignified profession, such a meeting
as makes their coming an advantage to
is held. It
used to look like a big undertaking,
but each year the support becomes
greater ,and this may also be said of
the Greeters Home, at Denver, which
is being improved each year, and
while it is to be hoped ‘that advancing
time may not make it necessary for
any Greeter to end his days there,
there is the satisfaction of knowing
that this beautiful home is there for
occupancy in case of such necessity. I
reiterate it is a wonderful and useful
organization, though only in its in-
fancy, as it were. Frank S. Verbeck.

oe ~~ +
Annual Expense For Medicine Is $5
Per Person.

This past decade has witnessed a
tremendous expansion in the drug in-
dustry as a whole. Production of drug-
gists’ preparations and patent and pro-
prietary medicines grew from $206,-
060,000 in 1921 to $277,000,000 in 1931.
Not only our increase in population
and standard of living are accountable
for this vast consumption of medicines,
Scientific advance in the treatment of
disease, in the development of pre-
ventative medicine, and popular edu-
cation in hygiene and the treatment of
simpler ailments have all contributed
to its growth. A committee of doctors
and laymen have recently figured that
we are now spending around. $715,000,-
000 on medicines a year—close to $6
for each person in this country.

But of even greater significance has
been the development in the demand
for our medicines which has come
from abroad. American medicinals
and pharmaceuticals have ‘figured in

our export trade for decades. Just
when they were first sold abroad I
cannot tell you ‘because our early ex-
port figures grouped them with other
chemicals. But some of those still
gong strong were started well over
fifty years ago.

By the turn of the last century our
trade in them ‘was small, however. It
amounted to $2,700,000. In 1912, the
year the Bureau of Foreign and Do-
mestic Commerce was formed to “fos-
ter, promote and develop” the manu-
facturing industries and their foreign
trade, we sold abroad $7,500,000 of
medicines.

The next decade saw this trade dou-
bled. Countries which had ‘been de-
pending on European suppliers—cut off
from them by the world war—sent
their orders instead to American hous-
es. This ;fillip given to foreign trade
during the war was an excellent eye
opener to a lot of manufacturers who
had never thought of selling abroad.
The question was whether it’ would
last, once European suppliers were in
condition again to take care of their
old customers. Some hard foundation
work would have to ‘be done not only
to make this trade “stick” but make it
grow.

A depression came along at the close
of that ten year period to give us pause.
In 1922, the Chemical Division was
organized to assist all the various
branches of that industry in their ex-
pansion abroad. The drug industry
started right away to tackle the job of
building something permanent out of
the increased foreign business which
had rolled in without the asking and
might disappear as easily again.

We worked along closely with the
trade in this job. By 1929, medicinal
exports had swelled to $23,000,000, the
largest foreign trade of the sort done
‘by any country. Great Britain, one
of our major competitors, was never-
theless our ‘biggest customer, Canada
developed into our third best market
at the same time its protective policy
was developing domestic production.
Europe, which had been our best out-
let at the beginning of the century,
was outstripped by the American con-
tinents. Trade with the Far East
grew steadily. Africa began buying in
important amounts. Over 100 coun-
tries throughout the world became re-
peating customers of American reme-
dies of some sort.

Naturally the world depression has
shrunk this trade somewhat. Export
selling has been harder in the past two
years due to depleted purses and
emergency financial measures taken by
so many countries. And yet our 1931
shipments of medicines were valued
at $16,722,000, only 15 per cent. less
than the average for the ten years,
1922-1932. Thirty-four per cent. of
our present trade goes to Latin Amer-
ica, 29 per cent. to Europe, 17 to Asia,
9 to Alaska, Hawaii and Puerto Rico,
6 to Canada, and 3 to Africa.

Taking into account the difficulties
in its way and recognizing the further
contraction in the present year, still
this trade is making an admirable rec-
ord. It is riding over the biggest
blocks ever placed in the path of ex-
port selling, and still going strong. Its
persistence is not only a fine tribute
to the service American manufacturers

17

have rendered their foreign customers
and to the quality of their products but
creates an obligation to continue that
service.

So much attention has been given
to the obstacles to foreign trade; they
have assumed proportions that to many
seem quite insurmountable,
from the record of this

And yet,
depression
period, there is plenty of evidence that
some exporters are leaping over the
barriers and more could do so if for-
eign trade ventures were given con-
sistent backing.

If you had the time to give to an
analysis of this trade, I would like to
break down the total figures I have
been giving you and tell you about the
fourteen markets—eight of them in
EKurope—where we actually sold more
medicines in the ‘first half of this 1932
than in the same period last year. I'd
tell you, too, of certain types of medi-
cines which are increasing sales this
year.

You hear weeping and wailing over
tariffs, quotas, trade restrictions, and
yet I can show you how trade has
gone on in spite of them. Even now
we are selling Great Britain—:whose
pound has depreciated 25 per cent. and
who has put a 10 per cent. duty on
most medicines—at the rate of over a
million dollars’ worth of medicines a
year.

Here we have one of the major in-
dustries of the country, the largest in-
dustry of its sort in any country, con-
stantly studying to improve its prod-
ucts; spending huge sums on research
to keep at the forefront of scientific
progress; building up a trade reaching
to most of the markets of the world;
selling more abroad than any other
foreign drug industry, except Germany,
which ran ahead of us in 1930.

The depression has hit it, of course.
It has hit most industries and trades
but the drug trade has not been hit as
much as some others! The question,
can this industry still sell its products
abroad? answers itself. It is doing a
strong business right now and will con-
tinue to do it so long as it is given the
support that trade anywhere must
have.

Our domestic trade serves only 8
per cent. of the world’s population.
Ninety-two per cent. live outside this
country. There are four major sourc-
es of supplies for these people—Ger-
many, the United Kingdom,
and the United States. We are now
the second leading suppliers of pre-
pared medicines to the world outside
our borders and have over 100 branch
factories abroad doing an important
trade that does not show up at all in

France

our export figures.

While some foreign countries are
struggling to build up domestic pro-
duction, limited capital and experience
and the very smallness of thier domes-
tic markets will keep them for years
to come dependent on these four coun-
tries, and other smaller suppliers, for
There are
still others in which we have barely
scratched the surface of business to

much of their medicines.

be got, others in which there is no
local medical production at all except
for ithe simple herbal concoctions usu-
ally found in the more undeveloped
communities which have never been
reached.

 

 

18

MICHIGAN TRADESMAN

Si

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.

Director — Garfield M. Benedict, San-
dusky.
Examination Sessions—Three sessions

are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.
Michigan State Pharmaceutical
Association.

President—F. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fletcher,
Ann Arbor.

Secretary—R. A. Turrel,

Treasurer—William H. Johnson,
mazoo.

 

Croswell.
Kala -

 

Physician vs. Pharmacist.

Why the physician and pharmacist
remain so close together is a mystery,
but it is a fact that they do, whether
it be for good or bad.

The antagonistic relations between
these two professions can only be
analyzed, by close study and frequent
contacts with them.

The physician of course is consid-
ered a person of trust and knowledge,
and for this reason he is looked upon
by the people as a person of high im-
portance. The public will seek his
advice and follow his instructions to
the letter. If the doctor tells his pa-
tient to get medicine and take it ac-
cording to his directions the patient
will do it. When the patient has al-
ready done what he is told, and finds
there is no improvement of his con-
dition, he naturally wants further re-
lief or treatment, and as expected they
turn to their pharmacist for help. This
little act is what really has brought
about the cold relations between the
pharmacist and physician.

We now turn to the pharmacist and
direct our attention to his doings. As
soon as he meets the patient and lis-
tens to the story he will do either of
two things. He will send the patient
to a “good doctor” (friend) or he will
quickly offer to give a good remedy or
relief. This offer of a “remedy or re-
lief” is what makes him an enemy to
the doctor. The physician says that
he counter prescribes, and thus takes
away a customer, but the pharmacist
says that he is only “helping”, and has
a right to do so, after the patient has
already seen the doctor.

These happenings are really the most
serious They cause the poor
harmony that exists between physician
and pharmacist. The physician here
must be given the right of way, be-
cause counter prescribing is dangerous
and also unpractical, so our hats are off
to the physician.

Let us now look at the way in which
the physician tends to antagonize the
pharmacist against a physician. The
first cause that the pharmacist feels
bitter towards a physician is that he
consistently prescribes “Patent Medi-
cine”. The continual prescribing of
patent medicine not only causes the
pharmacist to make very little profit,
but makes the physician less responsi-
ble, and gives the patient a very poor
opinion of the physician’s ability. The
writing of patent medicine by physi-
cians is the cause of many evils, and
should be entirely done away with.

The next cause which the pharmacist
has against the physician is the “dis-
pensing and selling’, of drugs in the

ones.

and also
“Samples”.

the patient
Why a physician should

office, giving
do this, there is no ceason to explain,
but nevertheless it is done every day,
the
some more profits that he is justly

and so deprives pharmacist of
entitled too.

The last and least important fault
that a physician shows, is the writing
of prescriptions by means of certain
numbers and letters, which naturally
can obtained at “certain
places”, and thus prevent the patient
the

only be

from patronizing neighborhood

druggist.

I have now roughly outlined both
sides of the story, and I can realize
that the faults come from both sides,
but with a little thought and considera-
tion for one another, there is no reason
why the physician and pharmacist can-
not co-operate to a greater degree, and
hold the esteem of the public.

Santo J. Palermo, Ph. G.
2+. ____

A Resolution On 2-4-8 Pricing.

Richmond, Va., Sept. 10—I would
like to bring to the attention of secre-
taries of state pharmaceutical associa-
tions the action taken by the Virginia
Pharmaceutical Association, meeting
jointly with the West Virginia Phar-
maceutical Association, White Sulphur
Springs, W. Va., June 21, 22, 1932,
with reference to manufacturers over-
pricing their goods at this time of low
prices and low material and labor costs.

We give a good deal of attention to
trying to get the manufacturer to do
something to protect the resale prices
of his wares—the retail price. That is
all right, and I am for it, but there are
a number of manufacturers who have
never heard that the World War is
over, and they have not learned that a
deep depression has been riding us for
the past three years—apparently they
know neither of these facts, if we are
to judge from their persistent stand for
$2.25, $2.35 and $2.50 for old time 25
cent sellers; $4.25, $4.50, $4.80, etc., for
old time 50 cent sellers; $8.50, $9 and
$10—even $12—for old time dollar
sellers. With the low cost of material
and labor there is no economic justi-
fication for these manufacturers de-
manding such prices at this time. They
are simply gouging the trade—playing
a good thing too far. We should pro-
test, and make our protest as effective
as possible.

The Virginia Association
the following resolution:

Resolved—That the Virginia Phar-
maceutical Association, in convention
assembled, goes on record as request-
ing manufacturers who are still over-
pricing their goods, in many instances
retaining wartime prices, when the
costs of materials are the lowest in
many years, to give consideration to
lowering the wholesale prices of their
goods to the 2-4-8 basis, or lower.

We should be glad to have other
states join in this protest. The proposi-
tion is a fair one, and it is worth the
concentrated effort of all state associa-
tions, aS a move inaugurated for the
benefit of the retailers. There is no
excuse for such a racket existing to-
day. Let us see if we cannot put a
stop to it. If we all work together we
can bring about wholesaie price con-
ditions that a little more resemble
justice to the trade.

A. L. I. Wynne, Secretary.
—_22>__

The froth of supervice and de luxe
this and that will be passed up by
most people who want reasonable ser-
vice for their money. The public is
going to consider price and sound
values for the next ten years rather
than be interested in unnecessary and
expensive frills of super-service.

adopted

New Way For Druggists To Sell Slow
Items.

Slow sellers in the stocks of inde-
pendent druggists in a Connecticut city
are no longer used, intentionally or
otherwise, to demoralize the local mar-
ket by being cut in price. Two years
ago an exchange bureau was formed
that has done away with this practice
in the city mentioned.

It is reported that the druggists in
this city appointed a committee which
has acted as a clearing house for items
which any of the merchants found hard
to sell.

When a member of the association
found on his shelves an item that he
could not dispose of, he called upon
the bureau and a member of the com-
mittee proceeded to get in touch with
all the other druggists in the associa-
tion. In this way, it is reported, one
has invariably been found who would
take the slow stock and put it on sale
in his own locality. In turn, this drug-
gist could ask the bureau to farm out

 

September 14, 1932

“stickers’ of his own to other mer-
chants in the town.

When a merchant had on hand too
large stock of a certain poor-selling
article, the bureau broke up the stock
among several druggists. It is report-

 

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e

SCHOOL SUPPLIES

PENCIL AND INK TABLETS, ERASERS,
PENHOLDERS,
PAINTS, INKS, MUCILAGE, COMPASS-
ES, SLATES, CRAYOLAS, CRAYONS,
CHALKS, PENS, COLORED PENCILS,
NOTE BOOKS, DRAWING TABLETS,
ARTISTS BRUSHES,
SPELLING BLANKS, THEME TABLETS,
COMPASS SETS, COLOR BOXES, LOOSE
LEAF COVERS, SCHOOL COMPANIONS,
PENCIL BOXES, PROTRACTORS, BAN-
NER NOTE BOOKS, NOTE BOOK FIL-
LERS, MUSIC BOOKS, ETC.

Hazeltine & Perkins Drug Co.

%
‘eo

PRANG’S

DICTIONARIES,

Michigan

 

 

 

 

 

September 14, 1932 MICHIGAN TRADESMAN 19
ed that the plan, now in operation for associated with other important char- WHOLESALE DRUG PRICE CURRENT
two years, has been an important fac- acteristics of apples, such as vitamin
tor in preventing vicious price cuttin content, acidity, sweetness, and flavor. : :
: : . P . : ; : Prices quoted are nominal, based on market the day of issue.
in the town. For these reasons we are making an oe
SA : ; : Acid Gum Hemlock, Pu., lb.2 00@2 25
: : intensive study of the chemical sub- acetic, No. 8, Ib.06 @ 10 Aloes, Barbadoes, Heml’k Com., lb. 1 00@1 25
A Compelling Sign. stance responsible for apple color. We Boric, Powd., or so called,lb.gourds@ 60 Juniper Ber., Ib. 4 00@¢ 25
“Now is no time to look for a job 7 | LE Mtali Ip. 222. 08%z@ 20 Powd., lb. -- 35 @ 45 Junip’r Wd, lb. 1 500@1 75
ah ee he? have made important progress. We Carbolic, Xtal,lb. 36 @ 43 Aloes, Socotrine, e ra wae lb. 4 anes 25
- Sieg oe — \ ‘ have isolated and identified a parent cic ae” 40 @ 55 2 - 30 toa a baa 2 1002 25
; ve Bee : oe se substance from which the desirable Do 034%@ 10 a first, 1b. @ 50 ee — ozs. @1 -
in the window of a brooklyn YY. i st : : ie i Nitric Ib. | 09 @ 15 Arabie, sec... Ib. @ 45 Mustard, art., ozs. @ 35
ee ? ? color 1s produced im the fruit. We ai ik 15 @ 25 Arabic, sorts, lb. 15 @ 25 Orange, Sw., Ib. 4 00@4 25
The : hand: ¢ can’t tell yet where this discovery will Sulphuric, lb. -- 03%@ 10 ev ee eae @ a “oe art, rata
The ercha : n i a 35 5 rabic, P’d, 95 @ 35 fo @1 2
: - ne ee cee = - lead, but we look for important re- Pertarle. i; nee <* Asafoetida, lb... 50@ 60 Pennyroyal, lb. 3 25@3 50
—_ ow : course re es ee See oults from i? Henataced. No. & Asstaeties. Po., lb. @ a eo Ib. 3 a -
hair was nes, as well as a number o The Bureau also is seeking better a a Pan re Guaiac, foaa @ 70 Mose, Geran., ozs. 50@ 95
associated items. poisons for killing pests of apples, Dr. | Wood, Gal. ---- 50 @ 60 aa aa a 4 es co ib... 1 50@1 75
, *. , ——
a eee ae, re af a ee See ce Alum- Potash, co Myrrh, Ib Sandalwood,
New Uses For Crop Material Now ‘night said, and is getting ee ha 13 rhb me a. A a BE. L, lb. ----12 50@12 75
Wasted. results from some of them. The usual Powd. or Gra., Ib. eye 13 Shellac, Orange, W. L. lb... 4 0@4%
3 ‘ Fe eee . aes ae eS teecac oe 5 5 Sassafras,
Research by Department of Agricul- lead arsenate eee Sone renies leay = at @ 18 Geausa 1. a a a cae Ib. _--. 2 00@2 25
ture chemists is is developing new 2 harmful residue on the ripe fruit, 4-F. Ib. fo 03%4@ 13 Shellac, white: ss soe I im 79 @1 00
iC a > 1 - c 2 ats ca Ome TR g one dr 5 5 x a 4 ae a 5
methods of protecting crops from dis- he pointed out, and a substitute is Carbonate. Ib. 26 °a 95  Tragacanth, €* Tansy, Ib: -... 6 00@S5 25
eases and pests and is revealing new being sought, good results already hav-  Muriate, Lp., Ib. 18 @ 30 No. 1, bbls... 2 00@2 25 ame, Hae, Ib. 1 50@1 75
ie ete a ing been obtained with potassium Muriate. Gra., lb. 08 @ 18 No. 2, tbs. - 1 75@2 00 ue Vhi., Ib. 1 75@2 00
uses for materials heretofore wasted, se Muriate, Po., lb. 20 @ 30 Pow. Ib .. 1 26@ 50 Tete
Ce ; ‘ : : eaf, true, Ib. 6 00@6 25
Dr. Henry G. Knight, Chief of the Bu- fluoluminate. Arsenic Honey Biret
: e : : f eeu) Pound 2 07 99 Pound 25 40 sirch, 1b. ---- 3 00@3 25
reau of Chemistry and Soils of the Rotenone has been found to be very aisaie @ stage @ o. aaa: a = 00
Soe : ao ‘ a en f ‘ e ae (
Department, said in the first of a series pera. to the coding moth, mes . ee a a ose a 4s Loose, Pressed Wormwood, lb. 7 00@7 3
of radio talks on the work of his Bu- the principal apple pests, he said, al- pus Oreg!, 1b. 65 @1 00 clvevacaw  Gasdalse “ a Oils Heavy
: : : Cen Ge : ¢ es > : astor, Se 5
reau, just broadcast through stations though it 1S not harmful to man in the ble tg a : wan a Pound, gross 25 00@27 00 pall ae 2RO as
of the National Broadcasting Co. amounts likely to be a on apples as sks fh ae a a ajax a pet ha Nor- pene
4 26] ] %s ¢ ists i : is 7 _ fae -. G
Uses for the 70,000,000 pounds of @ residue, and the Bureau's chemists oe ee Indigo Cot. Seed’ Gals. 90@1 “0
apple skin and pomace wasted an- “47° searching for means of producing Ordin., Po., Ib. 20 @ 25 oe ay 25 pee ae wal. ie 65
: ‘ aati Ehew hav a i sec owde 2 os . (
nually under present methods are being ‘t More cheaply. They have made the eae a 1b 50 ec py foc in m @ i Linseed, raw, gal. 55@ 70
worked out, Dr. Knight said. Already first step in this direction by deter- Eben, * a = @ a a Lead Acetate Rue ote ©
a : ; ini >mMi f f ulm, Powd., > Xtal, po r . 3
State experiment stations have found mining the chemical formula of the oh Go we ae Poa - ae a S 7 one” gal. _. 1 25@1 35
that these materials make good stock substance, which has hitherto been ob- oe (P’d lb. 45) @ 35 Licorice "Malaga, gal.__ 2 50@3 00
; : ; ic ! oaptree, cut, 1b 15 @ 25 Extrac i pea s
feeds, he stated, and the Department's tained from tropical plant roots, he Cota the Go sbi “eal — a ae cen on = 3 ho 00
chemists have shown that the skins explained. Berries Lozenges, lb. __ 40 @ 50 Tanner. gal. -. 75@ 90
: : nit hiccd oath —_____— & »— Cubeb, Ib. _.._ @ % Waters, (4s) box @i50 Tar, gal 65@ 75
yield a substance which, combined with A Business Man’s Philosophy. cue 7 lb. s @ a ; Leaves Whale, gal...  @2 00
: : . = niper, ou. 3 5
other chemicals, produces a_ resin It is a grave mistake to assume that aaa Fee 1. pe @ 50 co -
which makes lacquers harder and more jg, easy to establish a business. Pound 2! 05 @ 15 eh. ao Ib. @ 60 i. 30 00@20 50
i i > ; . ae, P _= ¢ 2,
resistant to water and which makes Time is a factor that cannot be pg op ae eax a ae _ Ib. 25 @ 30 Ponder ozs., $1. a aa pe
glassine papers more resistant to Mols- — gceaped ee tresacd 44k kG 46 Gran. a
: ‘ . Brimstone Sa ‘ -» 0ZS., $1.50.
e : i ge, ounces __ 5 :
ture. Commercial concerns are plan Time eats up interest, rent and over- Bound 2220 “a@ se so oa © aa ¢ “ Ib ee 21 00@21 50
ning to exploit these products, he said. peag ‘ Camphor Senna, ica araffine
“Anoth ial has _ Pound ---------. 60 @ 7 Alexandria, Ib. 50 ge ee 64@ 16
nother commercial concern fas Unless orders are obtained immedi- Cantharides Tinnevella, 1b.20 @ 30 pack i.
proposed to use one of these constitu-  ately—and they usually aren’t — the Parma ae oF Ps os ve = a é a Red, ‘e i @ S Fe
ents of the waxy coating of apple skins 6 business man finds himself out of Chalk Uva Ursi, P’d, lb. @ 30 ™ hite, gra. wo @ 4
i a a : : ‘ ‘
in varnish removers,” Dr. Knight said. capital before he is fairly started. Crayons, ne Lime . Powe 20 7 25
“Still th ssible use of these new : white, dozen__ @3 60 Chloride, med., dz. @ 85
till another poss : : : Another truth is that buyers do not dustless, doz. @6 00 Chloride, large, dz. @145 4 per Dee ty
. S 2 . > i ss , 1n,ib. 2
chemical substances from the apple is place orders on price alone. Before — steal 03%@ 19 Pound excaniine @ 7% Amber, Carb.,Ib. 14 g is
in the manufacture of stencils for use they place an order they seriously con- Precipitated, Ib. 12 @ 15 Magnesia a whi” bo a S =
“ mimeograph printing. A number sider past performance, service, credit woke tae Ib. - : a que eae ib. o . Snow White, lb. 22 @ 27
of these stencils have already been policies and many other factors about Capsicum Carb., P’wd., lb. 15 @ 25 woo Paris Dental
Fa 7 2 . Oxi rf Tater __
tested with good results. : which they are usually pretty glum. ec ge ----=- e a Le Cid eae i ~ bs Hess, In 03% =
Dr. Knight confined his first talk The new seller has made no record. Cloves Menthol ea Pre hier ag ae
, . 7 ‘< > 9 > o , ’ . 2
on the Bureau’s work to its research ye has been asked for no adjustment Pa se a 2 - Pound --________ 4 28@4 64 Liquor, Ib. ______ @ 40
on apples. He declared the waste ma- on faulty goods. No appeal has ever Ca Banna ——s Garw soc. Ratgaaine os
terials from this fruit could be made to peen made to him for time on an ac- Ounce eae 12 85@13 50 é Morphine Bicarbonate, Ib. 30 @ as
: : ras = og Ria
yield 500,000 pounds annually of the count. He has never helped a customer Xtal, 1b. bi 03%@ 10 Pr sie See ssiake on « Ak gag Ib. u @ 25
chemicals mentioned. out of a bad hole. peace Se lb. S @ 15 ee Mustard Carbonate, Ib... 20 @ 35
‘« ; iz Srow- : as : ream Tartar sulk, Powd., ilorate,
I think all of you realize that : oO Like an individual, a business de powid - 25 40 select, Ib. _--_ 45 @ 50 StL, ih We 4
ers nowadays sort their fruit and put velops character. But it takes time to Cuttlebone No. f, Ib. =. 25 35 powd., 7 ‘ @ 34
igh quali e sran.. Ib. _.
only high quality apples on the mar- prove character. Because the promoter Pound ony 50 ie ‘waphinaline tq Todide, ib. za ¢. =
, Fr cers = “cc ; e a , cece 14, a yo a
ket.” De. Knight said. “But this sort- .. the president has character it does Yellow Corn, 1b. 06%@ 15 Flake, Ib. -_ 05%@ 15 Ee reaanun ta lb. 22146@35
ing increases the amount of perfectly not follow that his company will have White ec ae kk, Soe ai Han 8 @ 90
good apples — good except for de- the same character. Sometimes a busi- witch ancl tol Powdered, lb. __ @ 50 ne Ib. -- 50 @ 60
fects in shade of color, and so ONM— yes acts like its boss; often it doesn’t. to ae - = a ban Nux Vomica Pound —s - @ 20
ining ; 4 ic : . : c , ED. ound = oa ae .
remaining to be used. The chemical Only time will tell what will be the ec ce Fovasns i = Powd., Ib. --. 25 @ 30
engineers have worked great improve- character of the business. Peli om [7h @ 30 . Gil Eesential t. ne ou
: i i . = : : Chamomile, f z a :
ments in the methods of manufacturing The wise man, going into business Gack ib ti @ & Ta Gia ozs. @ 50 Sal
these sorted-out apples into cider, vine- for himself will discount his prospects —- y . @ 90 isk art., ozs. @ 35 a =—- G4@
gar, apple butter, apple jelly, and dried many times. He will start with modest American, lb. 35 @ 40 pobre Pos We i so 35 oo a ---- 03 10
: : : : = : aran., sk eee
apples. The latest innovation of the  igeas and be prepared for a slow pull. ae naidenyés ate 25 foe phon occa 00 Niee. “ee
chemical engineers is fresh sliced ap- When he no longer must have orders Pound -_-----_- @ @ 2% Anise, bh ____ Lad o a ca hat x @ 2
? ; r 1 f . 5 rran., ccna
ples, put up in brine so that they will pe will find them much easier to get. ja = “ on Mhce ae nag “— = Rochelle, Ib. __ 21 @ 7
not lose their bright color, and sent hat’s the tragedy of most new busi- aban ein. be. hen ca 024@ 08
to bakers for immediate use or frozen ness enterprises—they can’t get orders Pound ------- a 70 qe eS ae a, * a oa a
and held for future gaa The product at the time when they must have them Hoe a ee ee Cedar Leaf, lb. 2 00@2 25 Fae i. 0340 8
of this chemical engineering idea HOW. 46 meet the pay roll. Goa Dak hn @ 2 ba ae 2 a1 2 Hyposulphite, Ib. 05 @ 10
makes fresh green apple pie a year- William Feather. We ee i ara - Citronella, Ib.__ 75 @1 20 Epocnns ts Ib. 23 @ 28
‘i ig : ae Glaves, Th 2 00@2 25 Sul ;
wound delight. —_—_+<++—___ White AXX light, au te eee. 5a we
“cc . : . D ,
Color is certainly important in mar- To-day’s achievement is the stand- Ib. ---------- 40 Cubeb, Ib. —_-_ 5 00@5 25 ‘Dry, Powd., 1b. 12%@ 20
3 fecch frou but ee . : Ribbon ...--.-. 424%6@ 50 rigeron. Ib. __ 4 00@4 25 Silicate, Sol.,gal. 40 @ 50
keting apples as fresh fruit, bu per- ard by which to-morrow s performance Gicaviee Eucalyptus, lb. 1 00@1 25 Turpentine
haps you don’t know that color is often js judged. ios 15 = Fone... 2 00@2 25 Gallons ________ 59 @ 74

 

 

20

MICHIGAN TRADESMAN

 

September 14, 1932

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

ADVANCED

Evap. Apricots
Evap. Peaches

 

eT = _—— 7

DECLINED

Red Kidney Beans
Hart Tomatoes

 

 

 

   
 
 

 

LaFrance Laundry Tablets Lamb
Lard
MMONIA BROOMS : Pears
ene + Ge 295 Leader, 4 sewed ---- 3 45 Pride of Mich. No. 2% 3 60
Be Oe. 2 3 35 Our Success, 5 sewed 5 25
Parsons, 2
Parsons, 18 oz. ______ 420 Hustlers, 4 sewed ___ 5 50
Parsons, 10 oz. _____- 270 Standard, 6 — er Aas Plums
> BR 6 pe. 180 Quaker, 5 sewed ____ ie oo.
Parson Warehouse 6 50 Grand Duke, No. 2%__ 3 25
moses
Thi NGO, Be 2 2D
APPLE BUTTER Whisk, No. 3 5
Quaker, 12-38 oz., doz. 2 00 ae oo Raspberries sas
Musselman, 12-38 072. Amsterdam Brands stg AS eee aoe
Goze 2 200 Gold Bond Par., No.5% 760 ‘Fride of Mich. No. 2__ 2 45
Prize, Parlor, No. 6. 8 00
BAKING POWDERS White Swan Par., No.6 8 50
Reval, 2 ov. goz 38 : Red Raspberries
Royal, 4 oz.. doz. --__ 1 80 ROLLED OATS No: 2 n--------------- 7
Royal, 6 oz... dez, ____ D Purity Brand se nnn nnn
ral. 12 oz. doz. ____ 4 85 Marcellus, No. 2 2 35
ao ee Hie aoe. 8 Instant or Regular Pride of Mich. No. ~. 2 90
Royal, 5 Ibs., doz.____ 24 50 I crn
t pecun AR f Net pe
| INSTANT | is i Strawberries
ChechO See" | he — H No. 2 2 3 00
mum) 7 _| PURTYOATS, = 8 oz. ~~=---=---~~~----- 1 20
OATS 1, PURITY OATS Cia # + Marcellus, No. 2 ____ 1 85
a ee
Small; 24s 1 53 - CANNED FISH
Clam Ch der, 10% oz. 1 35
Lore 125. 2. 1 85 Clam Chowder, No. z_ 2 75
China, large, 12s .. 2 70 Clams, Steamed, No. 1 2 75
Chest-o-Silver, 12 lge. 2 98 Clams, Minced, No. % 2 40
Glassware, 12s, large 225 Finnan Haddie, 10 oz. 3 40
Purity Oat Snaps, 24s 2 20 Clam Bouillon, 7 oz.__ 2 50
ee Haddie, No. 1 2 15
ish Flakes, small __ 1 35
Post Brands Cod Fish Cake, 10 oz. 1 55
Grapenut Flakes, 24s 2 00 Cove Oysters, 5 oz. __ 1 35
Grape-Nuts, 24s ~_-_- 2.80 Lobster, No. 4%, Star 2 75
Grape-Nuts, 50 —__-__ 140 Shrimp, 1, wet ____ 1 45
Instant Postum, No. 8 5 40 Sard’s, %4 Oil, Key -_ 4 50
Instant Postum, No. 10450 Sardines, 4 Oil, k’less 3 60
Postum Cereal, No. 0 2 25 Salmon, Red Alaska__ 1 90
S 3 60 Post Toasties, 36s -- 250 Salmon, Med. Alaska 1 45
KC, 10c size, 8 oz. -- 5 49 Post Toasties, 24s -. 250 Salmon, Pink, Alaska 1 20
KC, l5c size, 12 02. -- 9 go Post Bran, PBF 24 __ 285 Sardines, Im. %, ea. 6@16
KC, 20c size, full lb.-- 9 90 Post Bran PBF 36 __ 2 85 Sardines, im., %, ea. 25
KC, =i size. = ~~ 2 Earnie, Cal 1 10
KC, 50c size. <a una, % Van Camps
6 tb. ee 6 50 BRUSHES Mme
KC, 10 Ib. size ----- —_s™ Scrub Tuna, %s, Van Camps,
Solid Back, 8 in. —_-- : = a as So 24-35
solid Back, 1 in. .._ una, ls, Van Camps,
a a ee Pointed Einds —_._.__ 1 25 at co oe cee 60
. oe = una, “Ss, Chicken Sea.
Lizzie. 16 oz., 128 ---- 2 15 — a
Stove -
Shaker 220
BLUING Wo 50 0 2 00
Am. Ball, 36-1 oz..cart.100 pocdcs, 2 60 CANNED MEAT
Boy Blue. 18s. per cs. 1 35 Bacon, Med. Beechnut 3 00
Becon, sae -aet 2 10
Shoe eef, Ze. eechnut 5 10
No. 4-0 2 225 SBeef, No. 1, Corned __ 2 00
BEANS and PEAS No, 2-0 300 Beef. No. 1, Roast __ 2 70
100 lb. bag Beef, 2% oz., Qua., sli. 1 35
Chili Beans —________- 5 00 Beef, 4 oz. Qua., sli. 2 25
Dry Lima Beans 100 lb. 6 25 BUTTER COLOR Beef, No. 1, B’nut, sli. 4 50
Pinto Beans -------- bo? Dandelion - Beefsteak & Onions, s. 2 70
White H’d P. Beans 2 90 Chili Con Car., 1s ____ 1 20
Split Peas, Yell., 60 Ib. 4 40 Deviled Ham, %s ____ 1 50
Split Peas. Gr'n 60 Ib. 3 15 CANDLES Deviled Ham. %s ____ 2 85
Scotch Peas, 100 Ib. -- 5 20 Electric Light. 40 Ibs. 12.1 Potted Beef, 4 oz. ____ 1 10
Plumber, 40 Ibs. ---. 12.8 Potted Meat. 4% Libby 52
Parafine, Gs _.. 14% Potted Meat, % Libby 80
Paratine, 125 —.... | 14% Potted Meat. % Qua. 75
BURNERS Wicking 40 Potted Ham, Gen. % 1 45
Queen Ann, No. 1 -- - Tudor, 6s. per box -_ 30 _ nee. vs 1 :
Ann, No. 2 _— 2 lenna Sausage, Qua. 9
White Flame. No. 1 Veal Loaf. Medium __ 2 25
— sae CANNED FRUITS
Hart Brand
Baked Beans
BOTTLE CAPS et Sa 64
. Lacauor. 1 gross ss uaker, OZ. ee 60
ae oe £ross _____ 13 is Appies ioe oe No. . a : “s
0:10 n mp, med. _____
AKFAST FOODS : CANNED VEGETABLES
One Brands : Blackberries Hart Brand
Corn Flakes, No. 136 250 Pride of Michigan ____ 2 55
Corn Flakes, No. 124 2 50
oo eo Baked Beans
Sieokien "NO a ae 3 0 : Cherries Medium, Sauce, 36 cs. 1 70
Bran Flakes, No. 624 1 80 = gg ee : as No. 2% Size, Doz. _- . °
Bran Flakes, No. 602 1 50 Se ee No. 10 Sauce --~---_-
. * * a *9 *
Rice Krispies, 6 oz 995 Pride of Mich., No. 2 2 60
i e Kri <3 : i. ‘449 Marcellus Bed 2 10 :
ae a 4 ok 2 9 o5  Bpecal Pie 1 35 : Lima Beans
no. oe 270 Whole White —_---___ 2 8 Little Quaker, No. 10 10 50
All Bran &% oc. 1 10 Little Quaker, No, 1_- 1 15
Kaffe Hag. 6 1-ib. Baby, No. 2 ____._. 1 90
Cane: 2 2 75 Gooseberries Pride of Mich. No. 2__ 1 60
Whole Wheat ia., 24 130 No. 10 2... 50 Marcellus, No. 10 ____ 6 50

String Beans

ifttie Dot, No. 2 —=
Little Dot. No. 1 —.--
Little Quaker, No. 1_-
Little Quaker, No. 2_-
Choice, Whole, No. 2_-
Choice. Whole, No. 1_-
Cut: - No: 19) 20
Cnt NGO. 2 22
Cat. 0; 4 2

Pride of Michigan
Marcellus Cut. No. 10_

Wax Beans
isittle Dot, No. 2 —_--
dittic Dot. No. 1 —---
Little Quaker, No. 1_-
Choice, Whole, No. 101
Choice, Whole, No. 2
Choice. Whole, No. 1
Cut; No. 19 2...
Cut, No. 2
Cut, No. 1
Pride of Mich., No. 2
Marcellus Cut, No. 10_

Beets
Extra Small, No. 2 ——
Fancy Small, No. 2 --
Pride of Mich., No. 2%
Hart Cut, No. 10 2
Marcel. Whole, No. 2%

Carrots
Diced, No. 2
Diced, No. 10

Corn

Golden Ban., No. 2--
Golden Ban., No. 10 1
Little Quaker, No. 1__
Country Gen.. No. 1__
Country Gen., No. 2__
Pride of Mich.. No. 1
Marcellus, No. 2
Fancy Crosby, No. 2__
Whole Grain, 6 Ban-

tam, No.

Peas
Little Dot. No. 2
Little Quaker, No. 10 1
Little Quaker, No. 2__
Little Quaker, No. 1__
Sifted E. June, No. 10
Sifted E. June. No. 2__
Sifted E. June, No. 1__
Belle of Hart, No. 2__
Pride of Mich.. No. 2__
Marcel., Sw. W, No. 2
Marcel., E. June. No. 2
Marcel., E. Ju., No. 10

Pumpkin
No. 10)
NG. 26 er
NG: 2
Sauerkraut
ING: 50
No. 2% 22225
NG. 2) eee
Spinach
NG: 206) oe
NO. 2 ee
Squash

Boston, Ne: 32...

Succotash
Golden Bantum. No. 2
taart, No. 2 22
Pride of Michigan

Marcellus, No. 2 ____

Tomatoes
ING: 40.
NO: 276) 25
No. 2

Pride of Mich., No. 2_

CATSUP

B OZ. 2
AA OG.
No. 1010 ____
Gallon Glass_

Sniders,
Sniders,
Sniders,
Sniders,

Red Kidney Beans
10 4

1
7

2
1
1
0
1

a ¢

9
1
a
1
7

2
2
2
5
1

1
0

1

2

1?

De et CO DD

1

2
1

ad

1

woe

1

50
00
00

35

15
25

25
80

35

CHILI SAUCE

Sniders. 8 0Z, --------

Sniders, 14 oz. --_--- 3 00
Sniders, No. 1010 -__. 1 25
Sniders. Gallon Glass_ 1 45

OYSTER COCKTAIL
eniders, 8 02, 220. 2 10
Sniders, 11 oz. ______ 2 40
Sniders, 14 oz, ______ 3 00
Sniders, Gallon Glass 1 45
HEESE

Moguefort 2202 55
Wisconsin Daisy ______ 15
Wisconsin Flat ________ 15
New York Tune 2 24
Bap Sapo 40
Bragk 22 15
Michigan Wlats 14
Michigan Daisies ______ 14
Wisconsin Longhorn __ 15
Imported Leyden ______ 23
i lb. Limberger __... 18
Imported Swiss ________ 52

Kraft Pimento Loaf __ 20
Kraft American Loaf __ 18
Kraft Brick Loaf | 18
Kraft Swiss Loaf ______ 22
Kraft Old Eng. Loaf__ 33
Kraft, Pimento, % Ib. 1 35
Kraft, American, 1% lb. 1 35
Kraft, Brick, % lb. __ 1 35
Kraft, Limbur., % Ib. 1 65

CHEWING GUM

Adams Black Jack ____ 65
Adams Bloodberry ____ 65
Adams Dentyne ________ 65
Adams Calif. Fruit __ 65
Adams Sen Sen 65

Beeman’s Pensin ______ 65
Beechnut Wintergreen_
Beechnut Peppermint __
Beechnut Spearmint __
Doublemint — 2. 65
Peppermint. Wrigleys __ 65

Spearmint, Wrigleys __ 65
Juicy Prauit. 65
Wrigley's P-K. 0 65
MONG) 22 65
Deavery es 65
CHOCOLATE

Baker, Prem.. 6 Ib. % 2 50
Baker, Pre.. 6 Ib. 3 oz. 2 55

CLOTHES LINE

Hemp, 50 ft. ___ 2 00@2 25
Twisted Cotton,

OO ft. 222 2 1 50@i 75
Braided, 50 ft. ______ 1 90
Cupples Cord 1 85

COFFEE ROASTED
Lee & Cady

1 Ib. Package

Arrow Brand ___.__. 25
Boston Breakfast ____ 26%
Breakfast Cup ______ 24
danperial 38
Sew ees 20
Majestic 2 31
Morton House 7. 35.
NedTOW 2 29%
taker 8 32

McLaughlin’s Kept-Fresh

 

Coffee Extracts

M. ¥.. per 100 2. 12
Frank’s 50 pkgs. __ 4 25
Hummel’s 50, 1 Ib. 10%

CONDENSED MILK
Eagle, 2 oz., per case 4 60

 

age, Tal 2 2 55
Page, Baby ~_________ 1 43
Quaker, Tall, 10% oz. 2 20
Quaker, Baby, 4 doz. 1 15
Quaker, Gallon, % dz. 2 30
Carnation, Tall, 4 doz. 2 55
Carnation, Baby, 4 dz. 1 28
Oatman’s Dundee. Tall 2 &5

Oatman’s D’dee, Balby 1 43

Pet. Tan oe 2 50
Pet, Baby, 4 dozen __ 1 25
Bordens Tall, 4 dozen 2 85
Borden’s Baby, 4 doz. 1 43
CLGARS
Hemt. Champions --. 38 50
Webster Cadillac -___ 75 00
Webster Golden Wed. 75 00
Websterettes ~.__-___ 38 50
CimeCOs 220 38 50
Garcia Grand Babies 38 50
Bradstreets —__..__. 38 50
La Palena Senators. 75 00
Odins 22502 38 50
Throw. Outs 37 50
R G Dun Boquet __ 75 00
Perfect Garcia Subl. 95 00
Budwiser —2..2. 19 50
Dry Slitz Stogies -. 20 00
Tango Pantellas -... 13 90
Isabella-Manilla -_-. 19 50
Hampton Arms Jun’r 37 50
CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 17

Horehound Stick, 5 lb. 18
Mixed Candy
Kindergarten 2 15
Pien@er 2 11
Hreoncn Creams (.. 12
Paris Creams 2.0 13
mupiter 2 09
Mancy Mixture (0 0) 15

Fancy Chocolate
5 lb. boxes
Bittersweets, Ass'ted 1 50
Nibble Sticks ~..__.__ 1 50
Chocolate Nut Rolls — 1 60

Blie Ribbon =... _ I 25

Gum Drops Pails
Champion Gums _______ 14
Jelly Strings 9.00) = 14

Lozenges Pails
A. A. Pep. Lozenges __ 14
A. A. Pink Lozenges __ 14
A. A. Choc. Lozenges __ 14

Motto Hearts 2...) 18
Malted Milk Lozenges__ 20

Hard Goods Pails
Lemon Drops: 12
F. Horehound drops }+
Anise Squares _. 15
Peanut Squares _______. 14

Cough Drops __ Bxs
Patna ss 1 25
Smith Bros 1 50
juunon Ss os 1 50

Specialties
italian Bon Bons —__ 16
Banquet Cream Mints__ 18

Handy Packages, 12-10c 80
COUPON BOOKS

50 Economie grade 2 50

100 Economic grade 4 50

500 Economic grade 20 00

1000 Economic grade 37 50

Where 1,000 books are

ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 ibl boxes 42

DRIED FRUITS

Apples
N. Y. Fey., 50 Ib. box 13
N. Y. Fey., 14 oz. pkg. 1€

Apricots
Evaporated, Choice __ 10%
Evaporated. Ex. Choice 11
Ex. Fancy

September 14, 1932

 

 

 

MICHIGAN TRADESMAN 21
Currants A Margarine PLAYING CARDS HERRING SOAP TEA
Packages, 14 oz. -.-. 17% Battle Axe, per doz. 2 65 Holland Herring Am. Family, 100 box 5 85 Blodgett-Beckley Co.
Greek, Bulk, Ib. ------ 16% |. VAN WESTENBRUGGE Bicycle. per doz. ---_470 Mixed, Kegs ______-__-- 76 Crystal White, 100 ___ 350 Royal Garden, % lb.-. 75
Food. Distributor Torpedo, per doz. _._.250 Mixed, half bbls. -___-- B G0a 215 Royal Garden, % lb. -_ 77
Mixed bbls. ....-..__ Fels Naptha, 100 box 5 00
Milkers, Kees ... 86 Flake White, 10 box 2 85
: Dates _ : POTASH Milkers, half bbls. ~--._ Grdma White Na. 10s 3 50 Japan
Imperial, 12s, Pitted 1 85 Babbitt’s, 2 doz... 295 Milkers. bbis. dap Hose, (00 box. 7 40. Medium 2 17
Imperial, 12s, Regular 1 40 Fairy, 100 box ______ 400 Choice = 24@31
Palm Olive. 144 hox 990 Fancy ____. 38@42
FRESH MEATS Lake Herring Have. 60 box 22. | 225 No. 1 Ninks 35
. Octagon 120 5 00
oo Beef — = +a Lao Paummo, 100 box ______ 4 85
Evap., Choce —------. 09 Top Steers & Heif. ----13 Tubs, 60 Count, fy. fat 6 00 Sweetheart. 100 box -_ 5 70 Gunpowder
eS 10% Good St’rs & H’f. 11 pails, 10 Ib. Fancy fat 150 Grandpa Tar, 50 sm. 210 Choice ------------_---- 40
a poreda et ae ie , Grandpa Tar, 50 lee. 950 Waney 47
ae = om. eers elf. _. Trilby Soap. 100, 10e 7 25
Cream-Nut, No. 1 ---- 13 Wiliams Barber Bar, 9s 50
Peel Percola, No, 1 2 _- 09 White Fish Williams Mug, per doz. 48 Ceylon
Lemon, American -_--- 24 Veal Med. Fancy, 100 Ib. 13 00 . ' Pekoe, medium ___ 45
Orange, American —___-- 24 Pop eee 4) Milkers, bbls. _.____ ssl i wl
Good. 10 KK K K Norway --_ 19 50
Wilson & Co.’s Brands Medan —_ ¢ &™ vats _.____. 1 40 SPICES English Breakfast
Oleo on Pench 1 50 Whole Spices Congou, medium ______ 28
ee 10 oned, 10 lb. boxes __ 16 Allspice, Jamaica -__. @24 Congou, Choice -_-_ 35@36
Sepded, bulk ~-------__ Special Ro 13 : Lamb Cloves, Zanzibar -_-_. @36 Congou, Fancy -____ 42@43
Thompson’s s’dless blk Le Yearling Eambp _2.2 22. 14 Cassia, Carton  — 2 2... @24
=e seedless, Good 212.7 2 ee 13 SHOE BLACKENING Cassia, 5c pkg., doz. @40
15 Oz. ee 9 Medium 920-02 10 2 in 1. Paste doz. _.. 139 Gineer. Africa _______ @19 : olong
Saeaee 15 oz 9 MATCHES Boor 2 08 4. Z. Combination, dz. 130 Mixed. No. 1 -_-_-__- qo Medium 39
Diamod, No. 5, 144 6 00 Dri-Foot, doz. _______. 9 09 Mixed, 10c pkgs., doz. @65 Choice -----____________ 45
Searchlight, 144 box 6 00 Bixbys doz 2. 022 130 Nutmegs, 70@90 -__-_ @ia Haucy - 2 50
Swan 144 os | 5 00 Mutton Shinola. doz. 909 Nutmegs, 105-110 ____ @48
California Prunes Diamond, No, 0 222 4°75. Good oe 08 Pepper, Black @23
90@100, 25 lb. boxes__ citi sonnei - a son te :
80@90, 25 lb. boxes__ Ce 4 + 2 Bly cone -_.. 25
70@80, 25 lb. boxes__ Higa oe oe Ae : Cotton, 3 ply Balls _____ #7
60@0, 25 lb. boxes__ Safety Matches Wise Gok tint Aa 1 40 Pure Ground in Bulk
50@60, 25 Ib. boxes_.@07% Red Top, 5 gross case 5 45 Pork Black Silk Paste dos 1 25 Allspice. Jamaica -__. @25 vinuean
oe ee et eee ET ee BO Ween tee ee ile Co Ce oe FO. B. Grand Backs
30@40, 25 lb. boxes__@09 Spee ae Enameline Liquid, dz. 1 30 : : a ee war Cider 40 Grai
3030, 25 lb. boxes_-@14 Shoulders ------------ 09 MS te aca i Oe a Wi ea
18@24. 25 lb. aa Sparertbs: (220200. 05% - Mustard @26 mle ine, 40 grain__ 20
is ee eae MULLER’S PRODUCTS Neck bones ---------- 04 egg doz. s>-- 1 30 Mace, Penang ------- @85 White Wine, 80 Grain 25
Macaroni, 9 oz. —.---- 220 ‘Erimmings 2.5... 06 654 Stove Enamel. dz. 2 30 Pepper, Binek 202 @25
Spaghetti, 9 oz... - 2 20 Vulcanol, No. 10. ‘aan Se ES a aneen = @26 wicien
Hom Elbow Macaroni, 9 oz. 2 20 Stovoil, per doz oe Pepper, White ______- @38 No. 9 ds G
Pearl, 100 Ib. sacks .. 350 Egg Noodles, 6 oz. -. 2 20 PROVISIONS yee a0 Pepper, Cayenne _. @36 (0 3: DOE Kross -—___ 80
a Egg Vermicelli, 6 oz. 2 20 Barreled Pork Paprika, Spanish ---. @36 0-1. per Rross --____ 1 25
Egg Alphabets, 6 oz._. 2 20 Clear Back -_ 16 00@20 00 Na . Bee &ross ~—... ‘ ou
Egg A-B-Cs 48 pkgs... 1 80 Short Cut Clear __._ 16 00 io = hee hace Kadetes Walle. oc aa ~ _
Bulk Goods Colonial, 24, 2 ane i Roel io. $ ;
5 oe Ih ak Seasoning tochester, No. 2, doz 650
a ae : Dry Salt Meats Colonial, 36-1% ______ 120 Chili Powder, 1% oz.-_ 65 ochester, No. 3, doz. 2 00
— : oe NUTS—Whole D S Bellies 18-29@18-10-8 oo Iodized, 24-2 1 35 Celery Salt, 3 oz. ---. 95 ayo, per doz, -_____ 75
Almonds, Tarragona. See ts es 13
Brazil, large --__-__- ne mu
Pearl Barley Fancy Mixed --____-- : ’ : Lard me Spec.. 70 Ib. 100 Garlic ae eager 1 35 Weekes nana
0000) 20 7 00 Filberts, Sicily Se ae Pure Im trerees: bo 614 ackers Meat, 50 lb. 65 Ponelty, 3% OZ. -. 25 Bushel askets
Barley Grits —_.__.-- 5 00 Peanuts, Vir. Roasted 60 lb. tubs ----advance % Cream ae epee 5 Teer eaves — 20 wood “handler in
Ghester 222 ae 350 Peanuts, Jumbo, 12, 30 Ib. tubs ----advance 4 B cream 00 lb.. each 85 4aure eaves ----—-- Mark d eS -----. 2 00
, wh eade 05 20 1b. pails __--advance % utter Salt, 280 Ib. bbl. 4 00 Marjoram, 1 oz. ------ 3 Be oe ee... 3
Pecans, 3, star v3 10 lb. pails ___.advance % Block, 50 Ib. __________ 40 savory. | 67. 65 Market, single handle 95
oe fas we Ue balls advance } Baker Salt, 280 Ib. bbi. 3 80 Thyme, 1 oz. --------- 90 Market, extra -_______ 1 60
Sage Pocus, mmo. 50. 3 ID. paiie ___-advance I 6, 10 Ib., per bale ___. 93 Tumerci, 1% oz. ----- 65 Splint, large ____ 8 50
ia edi 10 Walnuts, Cal. __---- wa Cee tae 20, 3 Ib, ber, bale oe wt oe 8
Hickory 2.20 Us 07 Yompound, tubs ------ . f beable _.. . =
STARCH
. Corn Churns
Tone he Salted Peanuts Bolten Sewneaee 13 Kingsford, 24 lbs. ---. 2 30 Barrel, 5 gal., each __ 2 40
ee De SAC 4 6, 6Faney, No. 1 ---------- oot ga NRE 15 Powd., bags, per 100 325 Barrel, 10 gal., each_- 2 55
a ee ee ele ae tes eee Argo, 24. 1 Ib. pkgs. 152 3 to 6 gal., per gal. 16
: on Or ee 20 ream, weil ~---------
Veal 2 19 - ' :
Shelled Tongue, Jellied ~______- 25 ri ’ v1 Palls
Jiffy Punch Almodns, Salted _----__- 95 lieadcheese ------------ 15 La een 10 at. Galvanized -___ 2 60
+ dee Cees 22: Peanuts, Spanish = a a Ps is . a IZ qt. Galvanized 2 85
Assorted flavors. 125 ib. bags —_____ 5% = 2 - Dkgs. 152 14 qt. Galvanzed __-_ 3 10
ier 32 Smoked Meats s Argo, 12, 3 lb. pkgs. 217 12 qt. Flaring Gal. Jr. 5 00
Pecans Salted --------- 55 Hams, Cer. 14-16 lb. @14 = Argo, 8, 5 ye eae 10 at. Tim Dairy _____ 4 0U
Walnut California _-__ 40 Hams, Cert., Skinned Silver Gloss, 48. 1s -- 11%
FLOUR 16:18 Ib @14 oS pees. 2 55 “i
thi : H . dri ger, 49-1 ---------~ an raps
a ee MINCE MEAT aay oe 24 Tieer. 50 Ibs. —..._.__ 275 Mouse, Wood, 4 holes. 60
Harvest Queen __-_-- 5 20 None Such, 4 doz. --- 6 20 California Hams -_ @12% Mouse. wood, 6 holes. 70
Yes Ma’am Graham, Quaker, 3 doz. case -- 3 15 Picnic Boiled Hams @16 ne holes -_ 65
ae 140 Yo Ho, Kegs, wet, lb. 16% oiled Hams ~_----- @22 SYRUP Rat wood ~-—--------__ 1 00
—— Hams git Cosa Mo a. Stas ~-------- - a
acon 4/6 Cert. ---. @15 was / t45 ee ~
OLIVES fre Menke, 44 56 ae 240 Hide ace Noe 5, baa 3 38
Lee & Cady Brands 7 oz. Jar, Plain, doz. 1 05 totaal Gace (late 2 30 Hine Wag Nn. “a. 4 Tub
Home Baker -------- 16 oz. Jar, Plain, doz. 1 95 Beef lodisad. 32, % on. 240 Ged Karo. No. 1% _ 266 Larse Gal ead Be
oe ee Oe Benes ven ----@72 00 Five case lots ——-___ @ Waban wo 6 fda 34 Medien Gatvaniaed ta
; ee doz. 1 15 Red Karo, No. £0 _..._ 3 44 Small Galvanized ____ 6 75
a 8 oz. Jar. aaa doz. 2 2 Liver BORAX
FRUIT CA 10 o2 Jar Stuf! doz. 265 Beef 2 10
Presto Mason i Gal dues, Stu de. 2.40 ~Cale 40 24 Testy pea elecauee’ << iit. Sante Biawes Haines ee ca
oe. eS 04 48) 10 om. packages _. 4 40 Orange, No. 1%, 2dz. 310 Brass, single -------- 6 25
ait pint —-----—--—- 96, % lb. packages __ 4.00 Orange. No. 5, 1 doz. 474 Glass, single ____- _ € 00
ps pail ee : a . PARIS GREEN 34 RICE CLEANSERS Double Peerless ~.____ 8 50
Half galion ___--___-. a 32 Fancy Blue Rose --_ 3 50 betis and Gane Nocineue Oc ee Oo
2s and 5s -------------- 30 Fancy Head -_------- 06% Wantick, per gal —... 150 Universal = 7 25
noe oe Re Le a Kanuck, 5 gal. can —__ 5 50
n mi sé S, ox e
FRUIT CAN RUBBERS | PICKLES RUSKS Bon Ami Cake, 18s__ 1 65 Wood B
i : : ice oT ae owls
Presto Red Lip, 2 gro. _ Medium Sour ais Postma Biscuit Co. Brillo -------__------_ , 85 Grape Juice 13 in. Butter 5 00
Garton (25 Ue 70 5 gallon, 400 count -. 4 75 Climaline, 4 doz 3 60 ; 5 j 5
White Li a 18 rolls, per case ---. 1 80 ‘ a oe Welch, 12 auart case 446 15 in. Butter _______ 9 00
Presto ee ee 12 rolls, per case _-__120 Grandma, 100, 5c ---- 350 welch; 12 pint case__ 2 25 17 in. Butter __-____. 18 00
gro. carton ---------- ‘ 18 cartons, per case_.215 Grandma, a Large -- 350 welch, 36-4 oz. case__ 2 30 19 in. Butter --______ 25 00
Sweet Small 12 cartons, per case_- 1 45 ps yaleiac Nag ae = oe
5 ‘Gallon. 500 —__..__-- 7 25 ealied ae ae arge : =
GELATINE La Frace Laun., 4 dz. 3 65 COOKING OIL ie ee
rosy . oo oe SALERATUS Gia Duten Clean. 4da340 . 4 _hanole sa Nel ee ~~ o6%
Ath, We os Dill Pickles Aarm and Hammer -. 375 Octagon, 96s --------- -. Guts £4 de Pee Ye 05%
Quaker, 3 doz, ------ 175 Gal., 40 to Tin, doz. -. 7 15 sig ap ea 2s. Half Gallons, 1 doz. 775 Kraft --------—-------- 04
i 32 oz. Glass Pickled__ 2 C0 Rub N More. 100, 10" ve" Gallons 1 don 495 ‘Mralt Stripe - = 09%
32 oz, Glass Thrown -- 1 45 SAL SODA ; a eee g5 9» Gallon cans, each -- 3 45
Granulated, 60 Ibs. cs. 1 35 Rub No More, 20 Lg. 4 00 YEAST CAKE
a 8 ee Granulated, 18-2% Ib. || Spotless Cleanser. 48. ||| TABLE SAUCES. Magic. 3 doz, 2 70
Te. : ae : : kazes On 5 = Perrin, 25 0 saan Sdoe 97
oe o mr — 2 = 5 a. pale 3 65 oe Sani Flush, 1 doz. -. 2 25 Lee & Perrin. small_- 3 = ae ou aoe : z
ure, © OZ., 44SSL., ae oe Sapolic. 2 doz... 315 Pepper 16 Voust ec ‘ Ge
im 1-85 16 Gal... 660 =. 11 25 oe 5 east Foam, 3 doz. __ 2 70
Pure Pres. (on. Ge 1 Oe 30 00 Soapine, 100, 12 oz. -_ 6 40 Royal Mint ---------- 240 Yeast Foam, 1% doz. 1 35
: COD FISH Snowboy, 100, 10 oz. _. 4.90 Tobasco, 2 oz. --_----- 4 25
Middies. 22... Speedee, 3 doz. ~_---- q 26 Sho You, 9 oz. dez. 2 25
JELLY GLASSES Peerless, 1 lb. boxes 19 Sunbrite. 50s _--.-..._ 210 A-1, large ------------ 4 75 _YEAST—COMPRESSED
i 38 PIPES Old Kent, 1 lb. Pure ae Wyandotte, 48s ------ 4% 4-1 gma 285 Fleischmann, per doz. 30
oe oe ob, 3 doz. in bx. 1 00@1 20 Whole Cod 1% Wvyandot. Deterg’s. 24s 2 75 Caner. 2 0z. ---------- $30 Red Star. per doz. -..._- 20

% Pint Squat, per doz. 38

 

22

 

MICHIGAN TRADESMAN

September 14, 1932

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.

President—Elwyn Pond, Flint.

Vice-President—J. E. Wilson, Detroit

Secretary—Joe H. Burton, Lansing.

Asst. Sec’y-Treas.—O. R. Jenkins

Association Business Office, 907 Trans-
noartatinn Rldg.. Detroit

 

Undermining a Business For 2%
Cents.

All is not peaches and cream in the
bulk business. There is a touch of
sourness coming to some of the big
operators chiseled prices
down to a point where the shoes can
only be produced at a joss.

who have

One producer who sold his birth-
right for a bulk order found out that
his organization back at the factory
had other ideas about it. When ship-
ment day came, the shoes which went
to the home office were right up to the
sample, but about 200 stores in the
immense chain received shoes direct
from the factory that were certainly
not up to sample. Inasmuch as the
branch stores had no sample to go by
the shoes were accepted and racked,
the shipments verified back to head-
quarters and the big bill when paid in
ten days actually netted a substantial
profit.

The loop hole that permitted this
deception was the change of policy at
chain headquarters to save the cost
of shipment and reshipment, handling
and delivering. But eventually such
practice did not serve as loopholes for
orders taken at a loss.

Such cunning is not a true reward.
The first weakness was the producers’
eagerness for the order which produced
the ultimate dishonesty.

Not so long ago the buyer of a big
outfit greeted a factory representative
as follows: “Don’t worry, I'll be back
with you and probably sooner than
you expect.” This volume buyer had
been forced by “higher-ups” to cheapen
the shoes just 2%c worth. Think how

y this can be So easily
that it would take a microscopic eye
to detect any cheapening. But, the
manufacturer said No, for his shoes
were built to definite quality standard
and that standard wasn’t going to be
2%c worth for anyone.

easily done!

lowered even
The buyer went the rounds and finally
found a manufacturer who agreed to
make shoes at the prices fixed. Some-
how or other these cheaper shoes did
not click. The shoes began to come
in and quite naturally they were not
in line, in shape and shoemaking, with
the tried and patterns on the
shelves. The retail sales force began
to feel the demoralizing effect of the
cheapening and of course the cus-
tomer catches the infection. A busi-
ness undermined for 2% cents.

lasts

All along the line the chain of influ-
ences ignites one from the other, burn-
ing holes in the fabric of confidence.
The chisel is a two-edged weapon and

occasionally it cuts the hand that
holds it.

The cheapening process has just
about reached its bottom. Even a

mass order can’t do any more miracles
when factories resources in
reserve cash and no extra and easy
customers willing to pay prices that
will ‘bring a profit to compensate for

have no

the losses for else’s sweet

volume.

someone

A publicity counselor for one of the
great grocery chains with several
thousand food markets to contact
writes us as follows:

“Our business is making progress
because we always put the customer
first. Suppose a food merchant starts
palming off ‘bum butter, poor eggs and
wilted lettuce. Well, if he has 2,000
stores to-day he will be lucky to have
600 next year. It is amusing to me
that any man with even the slightest
knowledge of the habits of the human
race should be deluded into expecting
a business to be built on shoddy mer-
chandise. There is a streak of sucker
in all of us, but my how we hate to
have it bared. And, when we discover
that it has been bared, do we go back
and do business with the merchant
who has uncovered it? We do—like
we hunt up leopards to sleep with.

In our business we tell our supply
houses don’t weaken and cheapen. It
is for us to develop efficiencies in dis-
tribution so as to give the public the
most for the money. We never for-
get to put the customer first. The day
of taking advantage of the manufac-
turer even in the ‘“wol’'ume” game is
about over, because that manufacturer
can’t take the punishment any longer.
Only a small minority can be cunning
enough to profit by use of the chisel.—
3oot and Shoe Recorder.

—_—__>--+__
Prices Rise To Highest
Point Since April.

Wholesale prices for the week end-
ing Sept. 3, reached the highest level
since April and showed an increase of
one-half of 1 per cent. over the pre-
ceding week, according to index figures
made public Sept. 8 by the Bureau of
Labor Statistics, Department of Labor.

Grains were registered in five of the
nine major commodity groups and one
group remained unchanged. The in-
dex number of farm products increased
by 1.8 per cent. and textile products
showed a rise of 2.2 per cent. Food
prices, after two consecutive weekly
declines, held at the same levei of the
previous week, the Department's fig-

Wholesale

3ures showed.

The average prices of hides and
leather products, after nearly two
months of steady rise, recorded a

slight decline, according to the Bureau,
and fuel and lighting prices continued
the downward trend which has been
noted since the beginning of August.
The index figures of housefurnishing
goods, after having remained station-
ary for four weeks, showed a fraction-
al decrease. Additional information
was supplied as follows:

The index number of wholesale
prices, which includes 784 commodities
weighted according to importance and
based on the average price in 1926 as
100, stood at 65.5 for the week ending
Sept. 3. This compares with 65.2 for
the week ending Aug. 27, with 65.4 for
the week ending Aug. 20, with 65.2 for
the week ending Aug. 13 and with 64.8
for the week ending Aug. 6.

The index figure of 65.5 compares
with the average index number for the
month of July of 64.5, with 63.9 for
the month of June and with 64.4 for
the month of May. The April index
number was also 65.5.
with

As compared corresponding

periods of previous years, the index

number of 65.5 for the week ended
Sept. 3 was lower than for any Sep-
tember in twenty years. As compared
with the year 1920, when prices reach-
ed their highest point in the last two
decades for which figures are available,
last week’s average wholesale prices
were more than one-half under the
index figure of 155.2 for September of
1920.

As compared with the last three
years the index figure was approxi-
mately 31 under the figure in Septem-
ber of 1929, was 19 less than that of
1930 and 4.8 below that of 1931.
wholesale prices of farm
products, the most important commod-
ity group in ‘tthe price survey, were
higher for the week ended Sept. 3 than
they have ‘been since February. The
index figure 50.4 for this group com-
pares with approximately 49.2 for the
month of August, 47.9 for July, 45.7
for June, 46.6 for May, 49.2 for April
and 50.2 for March.

The extent to which farm prices
must rise in order to reach the levels
of prosperity years can ‘be observed
from the index figures for September
of these years. Last week’s index
figure 50.4 compares with 106.6 in
1929, with 108.8 in 1928 and 105.9 in
1927. The 1932 index figure compares
with 153.2 which was the index num-
ber during the war year of 1919.

The Department’s figures for the
week ended Sept. 3 follow in full text:

The Bureau of Labor Statistics of
the Department of Labor announces
that the index number of wholesale
prices for the week ending Sept. 3
stands at 65.5 as compared with 65.2
for the week ending Aug. 27. This in-
dex number, which includes 784 com-
modities or price series, weighted ac-
cording to the importance of each ar-
ticle and based on the average prices in
1926 as 100 showes that an increase of
one-half of 1 per cent. has taken place
in the general average of all commodi-
ties for the week of Sept. 3, when com-
pared with the week ending on Aug.
21,

Average

——_++~+—___
Short-Cut To Oblivion.

The following formula for speedy
and certain bankruptcy has ‘been work-
ed out for fabric manufacturers by
Benjamin F, Haas, of Haas Bros.
Fabric Corp. It is equally applicable
to retailing:

1. Continue the merry price war.

2. Sell at cost or below and then
run 50 per cent. on short warps.

3. Sell cuts instead of pieces.

4. Copy the other fellow’s goods
and cut his prices.

5. Always let your competitor set
your prices instead of your own cost
sheets.

6. Believe all the rumors you hear
about the other fellow’s prices and then
price your own lines on a ridiculously
low basis.

7. Pile up stock goods—get ad-
vances against them, then sell at a loss
to pay loans.

8. While figures don’t lie, continue
to make liars out of your competitors
and sell up 100 per cent. for the season.

9. Accept every unfair cancellation
that comes along. You can always
sell these goods at a loss.

10. Always change your prices and
terms to suit every buyer.

11. Never have any business poli-
cies, and if you have, don’t stick to
them.

12, Grant all kinds of dating, and
give all kinds of inside prices just be-
cause some other damn fool does it.

13. If you don’t believe this, look
up records of mills that have gone out
of business and think over the millions
lost by the leading companies in the
game. Whither are they headed?

14. Follow these mules and
surely will find out.

—__ ++. —___
Toy Orders Gaining Slowly.

While orders for toys have shown
some increase, the gain has been be-
low expectations for this period. Re-
ports in the trade indicated that many
of the larger stores have yet to cover
the bulk of their holiday needs. Labor
troubles in the doll end of the business
have rendered the production situation
acute, and daily conferences are being
held to work out a solution which will
put employes back to work. Wheel
goods and sheet steel toys in the medi-
um to lower price brackets have gained
in volume. Dollar items, particularly
games, also show steady improvement.

you

a
In spite of prohibition.
Beef gets corned,
Gasoline gets tanked,
Cucumbers get pickled,
Golf balls get teed up,
Hinges get oiled,
Lamps get lighted,
Walls get plastered,
Sponges get soaked,
Bells get tingled,
Prunes get stewed.

ositive protection
profitable investment

is the polity of the

Wy
MICHIGAN 24 SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

Mutual B utlding :

- Lansing, Michigan

 

 

September 14; 1932

MICHIGAN TRADESMAN

 

23

 

OUT AROUND.
(Continued from page 9)
and Don E. Sharpe, of Kalamazoo, for
the Mattinglys. Attorney Stone told
the court that Mr. Mattingly’s salary
of $15,000 is not excessive when it was
considered that under his regime the
company’s income has been $1,600,000.
The contracts he had made with the
Government are of great importance
to the company and if his salary is ex-
cessive the directors have it in their
power to cut it but that no such steps
were ever taken. Mattingly is charged
with expending large sums of money

for expenses, employing chauffeurs
and otherwise flying high, but Attor-
ney Stone maintained the factory

would be unable to run without his aid.
The fact was brought out that Matting-
ly had taken out a patent in his own
name when the first one had expired
on the universal joint made by the
company. Rumors that the factory
may be moved to Kalamazoo have
been in circulation in Allegan for sev-
eral days and the reports, it is said,
appear to be well founded. Those in-
terested want to prevent this, if pos-
sible, as the loss of the payroll to em-
ployes would be greatly felt by Allegan
business people, who hope the differ-
ences may be settled before Oct. 24 and
put a stop to litigation.

The Allegan Heat Treating Co.,
owned by stockholders of the Blood
Bros. Machine Co., operates in the
same building and report has it that
the senior Mattingly is at the head of
it, so this complicates matters still
further, so far as Mattingly is con-
cerned. Mattingly, it is said, is the
principal stockholder in Blood Bros.
Machine Co. The injunction sought
is to prevent Mattingly from dispos-
ing of the records or stock he holds, as
well as remove him from office.

Lawrence Hilbert opened a general
store at Woodland in the fifties and in
the seventies the store was conducted
by his son, F. F. Hilbert, who for
many years has been at the head of
the Woodland Exchange Bank. Early
in the eighties the store was conducted
by Hilbert & Holly and later the en-
tire interest was purchased by B. S.
Holly, who conducted the store until
early in 1920, when he sold his interest
and retired. Mrs. Holly, 74, died at
her home in Woodland Saturday night
after a long illness with cancer. She
was born in Woodland and always
lived there. In September, 1929, she
and Mr. Holly observed their fiftieth
wedding anniversary. She was a mem-
ber of the Methodist church and a
charter member of the Missionary and
Ladies Aid Society. Mrs. Holly was
her husband’s constant companion and
worked with him in the store continu-
ously when her home duties would
allow and the people of Woodland will
ever have cause to gratefully remem-
ber the untiring effort these two peo-
ple gave to the benefit of that com-
munity, both in trade service and so-
cial life. E. A. Stowe.

—_—_—_~+-.__

There is a world-wide shortage of
all varieties of executives, from fore-
men up to rulers of nations; and this
is why the world, as a whole, is so
abominably managed.

 

Lines of Interest To Grand Rapids
Council.

The regular meeting of Grand Rap-
ids Council. for the month of Septem-
ber was held at Moose Temple last
Saturday evening at 8 o’clock. There
were several things which really char-
acterized the meeting. One of them
was the attendance of some who have
been absent for a long time. Among
them was Theodore F. Van DerVeen,
who offers his services to the people
of Fifth District as their Representa-
tive in Lansing for the next two years.
We were very glad to see him in the
meeting. His presence was helpful and
we trust he will continue to attend the
meetings during this season.

Rutledge W. Radcliffe, crew leader
of crew No. 1, announces the meeting
of his crew next Saturday at 12:30,
Elks club cafe. This meeting was
scheduled for the day of the picnic,
but the weather man interfered with
the plans. Brother Radcliffe stresses
the importance of all members attend-
ing, if humanly possible to do so. Suc-
cessful team work in business requires
attendance of the meetings.

These are days of slogans and the
employment of much ingeunity in mak-
ing sales. When we hear something
sufficiently clever that it may be of
interest to others who did not hear
it, we like to pass it along. One of our
recent members, Thomas F. Fishleigh,
selling candies for S. F. Whitman &
Sons, Inc., Philadelphia, Pa., intro-
duced himself as the representative of
the above-mentioned firm and closed
with the slogan, “When your sweet
tooth says candy, let your wisdom
tooth say Whitman’s.”

A very practical innovation last
meeting was the introduction of each
member by himself, stating also the
class of merchandise sold by him and
the name of his firm, territory covered,
etc. It was quite interesting to learn
the diversity of lines sold by our mem-
bership. An encouraging feature of the
introduction was only one man who
was not working and he had a posi-
tion that he was taking on Monday.
This team work in business is surely
building a morale in our membership
which will be an influence for frater-
nalism, brotherhood, efficiency and the
qualities of sterling manhood.

A few months ago, Alfred DeHaan,
who represents Del Monte Co. in
Western Michigan, served Del Monte
coffee the evening of the annual party,
March 5. It was wonderful coffee and
admirably served. All the guests were
appreciative. Brother DeHaan recently
transferred from Owosso Council and
he liked the meeting so well and the
good fellowship which prevailed that
he will be one of the regulars and is
looking for an opportunity to do some
effective work for the Council.

Changes in chairmen of committees
were as follows: F. L. Kuehne was
appointed chairman of the Lapsation
Committee and Frank Holman was

made chariman of the Membership
Committee. These brothers are taking
hold of the work in a vigorous manner
and we predict some very tangible re-
sults.

A few years ago the question was
raised, “What will become of the trav-

59

eling salesman?” That was when busi-
ness mergers and chain stores were
sweeping the country and the future of
the salesman was very uncertain. The
salesman should and does develop re-
sourcefulness above all things, as
shown by his adaptability when he en-
ters other lines. A striking illustration
of this is the manner in which Mr. and
Mrs. Alfred Jannausch have handled
the business of the National Dry
Cleaning Co., located at 1044 Wealthy
street. Taking charge of this business
about four months ago, they first set a
very high standard in their work and
service. They followed this with ex-
tra value in dry cleaning by, reducing
the schedule of prices. They now dry
clean and press a man’s three-piece
suit or a ladies dress for 50c. and all
work is guaranteed to give satisfaction.
They are now working to capacity of
plant and every day grows brighter for
them.

The meeting of the Ladies Auxiliary
was very enthusiastic and I will say
that the future of the U. C. T. of A.
is much brighter because of the inter-
est of the Ladies Auxiliary. The meet-
ing really became a ways and means
committee to raise funds which will be
applied for the best interests of the
order. They will send at once $25 to
the Widows and Orphans Fund and
aim to raise $100 during the season
for this fund.

In their social activities they will
hold a potluck luncheon each month
in the homes of various members. The
first will be held at the home of Mr.
and Mrs. Walter E. Lypps, 539 Scrib-
ner avenue on the 20th inst. The
luncheon will be followed by a benefit
bridge, and the minimum charge for
playing will be five cents and as much
more as the ladies wish to pay. It is
a case of being governed by their con-
science and their quick assets.

For the month of October a Hal-
lowe’en masquerade party will be held
at the home of Mr. and Mrs. Selby
Miller, 2314 Plainfield avenue, on Oct.
29 in the evening. Further details will
be announced later.

John B. Olney recently returned
from a trip through the Upper Penin-
sula. He stated that the cities in the
copper country have the sanest meth-
od of meeting the unemployment sit-
uation he has yet observed. A welfare
fund is created by each business house
and each man who has a position as-
sesses himself for the
fund.
month and from that sum to $100 per
month. If the contributor needs work

benefit of this
The minimum amount is $2 per

done, he engages an unemployed man
to do it on the basis of $2 per day and
the workman is paid 60 cents in cash
and a due bill for $1.40, all of which
is paid from this welfare fund. Of
course, the contributor who pays only
$2 into the fund is entitled to one day’s
The big advantage of this sys-
tem a little
money if he works and the due bill is

work.

is the man always has

accepted as cash by any merchant.
Also there has been a free distribution
of paint to the workmen who would
paint their houses. They have met this
opportunity in a fine spirit and the
proportion of newly painted houses is
greater in Houghton,
Marquette than

Hancock and
elsewhere in Mich-
igan, and a very high morale has been
maintained. Official
co
Seek Quick Glove Deliveries.

Orders for women’s gloves have
been reaching the New York market
in heavy volume, with quick delivery
stressed by the stores.

Reporter.

Attention cen-
ters on kid gloves in four and five
button types, with active interest dis-
played in conservative flare cuff styles.
The color preference runs strongly to
black, brown, midday and rhum shades.
The trend in kid gloves is followed in
the business being placed in
merchandise. Indications in the trade
are said to be that the glove demand
at retail is opening up nicely.
ae

In matters of such general concern
as ‘banking—and, may I add, taxation
also—_it seems to me that
politics should not enter. These are
fundamental questions which vitally
affect the welfare of the whole coun-
try, and when that welfare is involved
we should think not of class or sec-
tional or partisan advantage, but of
what is economically sound and for
the best interest of the
Andrew W. Mellon.

fabric

partisan

country.

 

Cheer up—and others,

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.

Grand Rapids, Michigan

 

 

 

 

 

Business Wants Department

Advertisements Inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR SALE—Restaurant with eighteen
furnished rooms above. Modern equip-
ment. Doing nice business. Centrally
located in Flint. Reasonable rent. Have
other interest. Wm. Cooper, 918 Saginaw
St., Flint, Mich. : 543 |

For Sale—45 ACRE farm, two blocks
west of Yale mill. House, barn, other

buildings and mill creek. Helen Mack-
man, Yale. 54

 

 

24

Focd Value and Health Hazard of
Milk.

Cow’s milk is decidedly the most im-
portant of all American foods for chil-
dren, and also for adults, if we in-
clude its products, cream, ice cream,
butter and cheese. At the same time
it probably causes more sickness and
more deaths than all other foods put
together.

All health workers have for years
been urging parents to buy more milk
for their children, a quart for each
child daily if they can afford it. We
do not wish to frighten any mother
from giving her children plenty of
milk. We mean rather to urge her to
buy more milk, but let it be the clean-
est milk she can get, and, so far as is
feasible, let it be also pasteurized milk,
which is the safest.

What is the food value of a quart of
milk? One quart of milk is about equal
in food value to any one of the follow-
ing: Three pounds of fresh codfish,
two pounds of chicken, three-quarters
pound of lean round beef or eight
eggs. Three quarts of whole milk fur-
nish enough food for a day for the
average adult.

Milk is likely to contain more im-
purities than drinking water. Water
conveys only a few diseases—typhoid
| milk conveys
scarlet
throat,

and dysentery mainly;
many  diseases—tuberculosis,
fever, diphtheria,
thyphoid

septic sore
fever, undulant fever and
Summer complaints of babies.

Does milk contain life? Milk is a
vital fluid but it is not alive, in any
proper sense of the word. In fact,
milk begins to spoil from the moment
it is drawn, just as blood decomposes
soon after it is shed. The only live
things in milk are the bacteria, and
they are very much alive.

May cow’s milk be modified so as to
resemble mother’s milk? Yes, to re-
semble it, but never to be just as good.
It is impossible to change cow's milk
into mother’s milk. By diluting cow’s
milk and adding sugar we can make
a mixture that is something like
mother’s milk, but it always lacks im-
portant substances. The most im-
portant of these substances protect the
baby against the infectious diseases.

What is the cause of bitter taste in
milk? The milk may be bitter when
freshly drawn, or may develop this
taste on standing. In the first instance,
the bitter taste is usually due to the
fact that the cows have fed on bitter
herbs as wormwood, turnips, cabbages,
etc., and such milk is wholesome.

But when the bitter taste develops
in milk many hours after it has been
drawn, it is due to a putrefactive
change caused by the growth of bac-
teria. When such milk has a_ bitter
taste with a soft, slimy curd, it shows
that abnormal decomposition has
taken place and such milk is unfit to
drink.

Milk is often dirty, sOmetimes con-
taining so much dirt that the specks
may be seen a sediment in the bottom
of the bottle or glass. Ordinarily the
dirt cannot be seen because the dairy-
man has filtered the milk through cot-
ton or taken out the dirt in a special
machine called a clarifier.

Filtration will take out the visible
dirt, and clarifiers will make milk look
cleaner, but these processes do not im-

 

MICHIGAN TRADESMAN

prove the milk except in appearance.
The bacteria and their poisons cannot
be filtered out nor separated out. They
pass through the strainer, even cotton
wool, as easily as a fly through an
open window without a screen.

It requires intelligence and care to
keep milk clean.

Clean milk, kept cold, below 50 de-
Fahrenheit, and properly pro-
very little change in
three or even five or ten days. With
special: precautions it is possible to
keep clean pasteurized milk so that it
may be shipped across the ocean and
back again, still in good condition.

Clean raw milk is naturally much
safer than dirty raw milk, especially
when the health of those who handle
the milk is carefully supervised. But

grees

tected, shows

clean milk carefully pasteurized is
much safer than any raw milk. Epi-
demics of milk-borne diseases have

been caused by the cleanest, certified
raw milk. Well-pasteurized milk
never has any disease germs.

To produce clean milk for the mar-
ket requires quite a little intelligence,
With
care, cleanliness and the use of ice, a
satisfactory grade of milk may be
sent to market by any farmer. Good
dairy methods are more important than
fancy barns and high-bred cattle.

The chief points in the production of
milk are: Clean and _ healthy
cows, healthy milkers, milk pails ster-
ilized by scalding, sterilized cans and
bottles, and clean hands.

Do milk epidemics often occur? In
the City of Boston alone there were
five large milk epidemics in four years
before 1912 with a total of over 4,000
cases. None of these were from pas-
teurized milk.

Children contract bovine tuberculo-
sis almost entirely through raw milk.
There is comparatively little danger
in meat, because tuberculosis of the
(flesh) is rare, and further-
more meat is usually cooked before it
is eaten.

There are two methods of preven-
tion to avoid the danger of tubercu-
losis in milk. The first is to eliminate
tuberculosis from cattle, and the sec-
ond is to pasteurize the milk. In
Maine we have almost exterminated
tuberculosis in our cattle. Less than
0.5 per cent. are infected.

It is also recognized that milk is
rather frequently responsible for cases
of typhoid fever, much more often
than other raw foods, such as oysters,
clams, celery and watercress. Typhoid
bacilli grow very well in milk. Milk
may be teeming with myriads of ty-
phoid bacilli in every drop and yet not
appearance, color or

knowledge and reasonable care.

clean

muscles

be changed in
taste. There is, consequently, no way
of telling whether a glass of milk that
seems sweet, good and wholesome
does or does not contain this danger.

Typhoid bacilli is a disease peculiar
to man; therefore, typhoid bacilli al-
ways get into the milk from man or in
water polluted by him and not from
the cow, as is usually the case with
tubercle bacilli.

It is not necessary for the milker to
be ill with typhoid fever in order to
infect the milk. Much oftener, the
milker is a typhoid carrier—that is, in
perfectly good health but, nevertheless,
discharging typhoid bacilli,

 

Another disease conveyed by milk
is scarlet fever. An epidemic due to
infected milk occurred in the Spring
of 1910 in and around Boston, with
a total of 482 cases. As soon as this
milk was pasteurized, the epidemic
was checked, and three days later came
to an end.

What are the facts concerning
diphtheria and milk? Diphtheria bacil-
li also grow well in milk without
changing its taste, odor or color.
Healthy carriers of diphtheria germs
are not rare, but are mostly children.
Many outbreaks of diphtheria have
been traced to infected milk, but no-
where nearly so many as of scarlet
fever.

What is pasteurization and why is
it done? It consists in heating milk to
145 degrees Fahrenheit and keeping it
at that temperature for 30 minutes,
then cooling it rapidly to about 40 de-
grees Fahrenheit. This is done on a
large scale by steam in all our larger
cities, but may also be done at home
on the stove with proper apparatus
and care.

Milk is pasteurized for two reasons:
To make it keep sweet much longer
than ordinary raw milk does; and,
much important, to kill any
germs of human diseases which may
have gotten into the milk, so as to
make the milk quite safe to drink.
When it is properly done, pasteurizing
does not injure the food value or
vitamins. Dr. Clarence F. Kendall.

+ +>. --__.
Questions of Interest To Grocers and
Clerks.

Question: What makes canned foods

keep?

more

Answer: The food is sealed in air-
tight containers which prevent con-
tamination from outside and is then
heated to such a temperature for such
a time as will destroy the bacteria in
it that would otherwise cause spoilage.

Question: Is it safe to leave food in
the open can?

Answer: Yes, food spoils no faster
or no slower in the open can than in
any other open container. It is just
as safe to leave food in the can as to
transfer it to a dish. The same care
should be taken to keep it cool and
covered. Some acid foods when stored
in an open can tend to dissolve iron
and this may give the food a slightly
astringent or metallic taste.

Question: Does freezing canned

foods harm them?

Answer: The freezing of canned
foods does not render them unwhole-
some and usually does not detract
from their appearance. With some
canned foods of creamy consistency,
freezing may cause a curdling or sep-
aration of the water of the food. The
normal appearance of such products is
usually restored by heating.

Question: How long has man known
about honey?

Answer: Honey is one of the oldest
foods of man. There is little doubt that
our early ancestors discovered the
honey of the wild bee long before they
learned to make bread.

Question: From what is tapioca
made?

Answer: Tapioca is made by heat-
ing the starch secured from the roots

 

September 14, 1932

of a large, woody tropical plant called
manioc or cassava.

Question: What does “tare weight”
mean?

Answer: The amount deducted from
the gross weight of goods to make an
allowance for the weight of the pack-
age is called ‘tare’; sometimes the
package is actually weighed, at others
it is just estimated as to its weight.

Question: How many _ voluntary
chain grocers are there in the United
States?

Answer: There are approximately
70,000 voluntary chain grocers. As a
rule each store is independently owned.

Question: What kind of cheese is
Parmesan - Cheese?

Answer: A very hard cheese, made
in Italy. When broken, it has a granu-
lar appearance. In this country it is
usually sold grated and put up in bot-
tles. It is used for serving with soups,
for seasoning macaroni and for other
similar purposes. Will keep for years.

Question: How is olive oil produced?

Answer: The oil is pressed from ma-
ture, ripe olives. The olives are first
ground between stones, and the paste
thus formed is put into closely woven
baskets, which are piled one on top of
the other and put into a_ hydraulic
press. Many pounds of pressure are
The extract from this mass is the tirst
brought to bear upon this ground mass.
oil and is known as “Virgin” or. ‘Extra
Virgin” olive oil.

Question: Are the straw-colored rai-
sins natural or are they bleached?

Answer: They are bleached.—Ken-
tucky Grocer.

+.

Stores Surveying Holiday Plans.

Preliminary plans for the. Christmas
retail period are now being completed
by the stores. The plans are now be-
ing shaped on the idea that the season
will reveal an even greater trend to-
ward utility lines than was the case
last year and buying appropriations in
useful merchandise such as gloves, un-
derwear, handbags and hosiery are be-
ing surveyed to see if this trend is
being taken fully into account. Orders
for toys are gaining, but the increase
is noted more particularly on games
and items suitable for the entire fam-
ily. Price line revision upward is also
being studied to see if market condi-
tions will warrant anticipation in the
size of the average sale.

—_——e.____

Malden Advances Sweater Prices.

The Malden Knitting Mills, one of
the largest producers of outerwear in
the country, have advanced prices 5@
10 per cent. on their line of men’s and
women’s sport sweaters. The new
quotations are effective immediately,
and have been made necessary  be-
cause of daily strengthening in the
wool yarn market. Further advances
are anticipated by the company. Other
important mills are expected to take
similar action shortly on sport sweat-
ers, as they comprise practically the
only division of sweaters which has
not been marked up in price yet.

—_~--+—___

The only way in which one human
being can properly attempt to influ-
ence another is by encouraging him
to think for himself, instead of en-
deavoring to instil ready-made opin-
ions into his head.

 

or $- —

nb at)

 

 

Ruy

 

 

 

Make more Money

on Coffee this Fall

 

 

 

ICTURED here are two of the largest, most sanitary and
up-to-date canning factories in the world. They are Monarch

Finer Foods plants—your plants—built to render direct service Consumer demand for coffee goes up with the

to Independent Grocers ... The Rochester (Minnesota) plant is : :

shown above. Here Monarch Peas and Monarch Corn are first signs of Fall. Get your share of the in-

canned. They go to you fresh, clean and sweet, with all the .

health-giving minerals and vitamins sealed in... Below is shown creased business and make extra profits by

another model cannery, the Salem (Oregon) plant. It is here pushing Chase & Sanborn’s Dated Coffee. In

Monarch gathers and cans the finest fruits, berries and vegetables :

from the famous Willamette Valley ... Through the operation addition to regular profits, this popular item

of these and other strategically located Monarch plants, Inde- i

pendent Grocers are enabled to overcome any competition, gives you all the advantages of the modern

whether on the basis of quality or price. biandiai d hich a 3 id

REID, MURDOCH & CO., P.O. Drawer R.M., Chicago, Ill. ee or ee SS
e Sold Only to Independent Merchants e frequent deliveries, small stocks, small capital

 

Vi ( ; A f R C i i investment, quick turnover.
et And the more you push this cof-
FP acta

S
ARK RES

Ss Oa em fee, the speedier and larger will
9 F | N E R F Oo Oo D S STANDARD BRANDS be your profits.

   

PRODUCTS

 

    

CHASE & SANBORN’S

DATED COFFEE

A product of STANDARD BRANDS INCORPORATED

 

 

 

 

 

ee
e.10z

MUELLER

  

    
 
    
 

COOKED
SPAGHETT

Mee of uachone
a am

DW.

|! (self-rising)

‘PANCAKE FLOUR

ne me “ brings repeat-order business

==

 

BREAKING SALES RESISTANCE

Quality and consistent advertising has made
Mueller’s Macaroni Products “the world’s
best seller’. Mueller’s satisfies the housewife

because it always “cooks up better”—and is

    

more quickly digested.

 

 

You will find it exceedingly profitable to
display and push Mueller’s. Customers will \
come back to your store for it and their
visits will give you another opportunity for

Are the canned foods you feature grown

the sale of other profitable items.

 

Keep these products before your customers and packed

by making counter and window displays. E h
in your home Cy b d
» fhe bran

C. F. MUELLER COMPANY state?
Jersey City New Jersey W. R. Roach & Co., You know |
Grand Rapids, main- S
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers. A complete line of canned vegetables and fruits

   

 

 

More Profit to
YOU

by increasing turnover. When you sell
goods with an established price which
protects your margin of profit — then
rapid turnover makes you money. In

pushing

Baking
Powder

Same price for over 40) years

25 amin 5h

(more than a pound and a half for a quarter)

with the consistent quality and price
advertising behind it — with the price
plainly shown on the label — you can
increase turnover and get more profit
on your baking powder investment.

Millions of Pounds Used by Our

~ Government
Cra

We Believe You Are Entitled to a Profit on All
Merchandise You Handle or is Distributed to

Your Customers
We don’t believe in the distribution of free samples or free

merchandise to the consumer unless such merchandise pays
the merchant his full profit which includes the expense of
handling when handled by him.

 

 

 

Coffee

Quality Coffees are steadily
erowing in favor with the pub-
lic.

It pays to sell quality.

When our Coffees are sold
there is always)the satisfaction

in knowing that there are
none better at the price.

Quaker
Morton House
Boston Breakfast Blended

Imperial
Breakfast Cup
Nedrow

Majestic

Sold by Independent Dealers Only

RYO
LEE & CADY

 

|

 

 

xy