YEE ATS LAS” STS oe Ve 5 7S) om Ses Ag asa cee SHG aD POV a BES SY Ne TOS I iG Cy oe, ry —— SNe WMO CN NON SERENA xe Ze (es Ze an so) Care i . ove Sp " eon ¥ aaa ys a ee : : qi Se oe ne CS oes en) eee aa RRR oy Se BY), Ss C . Al DP ooh Fa) . al Cyt xy TaN . 7 \< OH 4 ( Lo) CZs A Ae oe eee aceon wi WN pr: eee ARNE ECA Ace e & rE ENC EB “ hs J) FOI reel (O} 2 3 Ne PON XK ¥ & yaJ yy Y aS ES MN) eee IN eee RA\(( Ruane ye Zapp EN ya wile RIB CePUBLISHED WEEKLY % 7 ee coor TRADESMAN COMPANY, PUBLISHERSZ& Se Dis (3) WAS | EST. 1883 3 SSS Saas SI ENS WSR G SSS LFS ELSON SES EIS Fiftieth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 21, 1932 Number 2557 See es ZHHEKKKRHR HE RK SR Oh why should the spirit of mortal be proud— Like a swift-fleeting meteor, a fast-flying cloud; A flash of the lightning, a break of the wave, He passeth from life to his rest in the grave. The leaves of the oak and the willow shall fade, Be scattered around, and together be laid; And the young and the old, and the low and the high, Shall moulder to dust, and together shall lie. The infant a mother attended and loved; The mother, that infant's affection who proved The husband, that mother and infant who blest— Each, all, are away to their dwellings of rest. The hand of the king that the sceptre hath borne, The herdsman, who climbed with his goats up the steep, The beggar, who wandered in search of his bread, Have faded away like the grass that we tread. So the multitude goes—like the flower or the weed, That withers away to let others succeed; So the multitude comes—even those we behold, To repeat every tale that has often been told. 4: 4: For we are the same as our fathers have been; We see the same sights our fathers have seen; We drink the same streams, we view the same sun, And run the same course our fathers have run. The thoughts we are thinking, our fathers would think, From the death we are shrinking, our fathers would shrink, To the life we are clinging, they also would cling— But it speeds from us all like a bird on the wing. They loved—but the story we cannot unfold; They scorned—but the heart of the haughty is cold; They grieved—but no wail from their slumbers will come; They joyed—but the tongue of their gladness is dumb. They died—aye they died—we things that are now, That walk on the turf that lies over their brow, And make in their dwellings a transient abode, Meet the things that they met on their pilgrimage road. Yea! hope and despondency, pleasure and pain, Are mingled together in sunshine and rain; And the smile and the tear, and the song and the dirge Still follow each other, like surge upon surge. ’Tis the wink of an eye—’'tis the draught of a breath, From the blossom of health to the paleness of death, From the gilded saloon to the bier and the shroud: Oh! why should the spirit of mortal be proud. William Knox. SmoOv MHA DOS Pm HDAZMOOPFZRe ax ip 40 MINUTES... out of 40 YEARS Men will spend forty years in accumulating an Estate. . yet begrudge the forty minutes necessary to safeguard it for their heirs. Let us show you how to eliminate unnecessary expenses, that the earning power of your estate may benefit. The average estate of $100,000 will, according to government figures. depreciate approximately $20,000 when probated. Foresight in estate planning will reduce this loss materially. A few minutes consultation with our Trust Depart- ment will suffice to give us the necessary information for preparing an ESTATE ECONOMY PLAN to fit your particular needs. There are inheritance taxes and other probate costs that may be legitimately avoided. In administering estates every day, the Grand Rapids Trust Company must necessarily be well acquainted with the law govern- ing these phases of Estate Economies. GRAND RAPIDS TRUST COMPANY = Sei IR i sec = | a ee SOO cells aR eects NE See eee — er ot eee seed a GRAND RAPIDS, WEDNESDAY, SEPTEMBER 21, 1932 Number 2557 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. Is it real? Let the doubters laugh off these significant trends of the fort- night: (a) The textile industries re- port the heaviest wave of buying since the depression began. Woolen cloth prices showed an upward tendency for the first time in five years. (b) ‘he last week in August saw a decline in business failures which the conserva- tive Bradstreet’s calls astounding, the total being the lowest for any week since November, 1931. (c) More than ten billions in National purchasing power have been added from the ap- preciation in market value of stocks listed on the New York Exchange dur- ing the current recovery. @) he re- opening of closed plants has been re- flected in increased consumption of electric power and the latest figures make the best comparison in many months. (e) Freight car loadings in- creased by more than the seasonal rate and were featured throughout the month of August by comparatively large increases in miscellaneous freight and L. C. L. shipments. @) For the first time since 1927 August contracts awarded for new construction ran ahead of July. Surveying the month of August, it is apparent that the greatest improve- ments were of ‘a non-political nature, the most important being that: 1. New financing was the largest since May, 1930. 2. Stock Exchange transactions beat every August since 1921. 3. Bond trading was the for any August on record. 4, Unemployment was checked for the first time since the beginning of the depression. 5. Freight traffic improved. 6. Commodity prices improved. 7. Bank failures decreased. In August the average carload of cattle sold for $1,740 in the Chicago yards, against $1,330 in May—an in- largest mecessities and the luxuries of crease of one-third. Just think what this means to the farmer in both the life. One of our friends on the Omaha World Herald writes us, “Nebraska is certainly this year the heart of the world’s bread basket, and the new wealth created by the present crops will certainly not only restore condi- tions but provide millions of dollars for the coming year.” 9 cent cotton promises $60,000,000 more to the one state of Texas alone. The August increase of 3,293 tons in the unfilled orders of the U. S. Steel Corporation is one of the most encouraging items of trade news in the whole year 1932, for the normal sea- sonal trend is a decrease in August. In the typical year unfilled orders ex- pand from October to February, and it is therefore reasonable to suppose that the current expansion will carry through for at least six months. Prior to last month tonnage had decreased for sixteen consecutive months. Electric power output now is run- ning only about 9 per cent. under last year, as compared with an average de- crease of approximately 13 per cent. for several months running. Carloadings during ‘the fortnight have been encouraging. The gains have averaged about 17,000 cars per week; while these increases are not large they are doubly significant be- cause last year at this time the load- ings, seasonally adjusted, were de- clining. Two months before Wall Street lost its all gone feeling the price of live stock started up, and the gains in cattle, lamb and thog quotations have been well maintained. During the fortnight the $10 steer made its ap- pearance in the Chicago market for the ‘first time this year. Ingot production has been stepped up moderately in most districts, and the president of the American Insti- tute of Steel Construction last week predicted that the industry will have doubled its production rate before the end of the year. ° Building contracts in August, as compiled for all states East of the Rockies by the F. W. Dodge Corpora- tion, increased 4 per cent. in August over July—a most unusual phenom- enon. In a drive to get business the paint interests of the country have banded together and will spend $1,000,000 at once on q Nation-wide campaign in 2,641 newspapers. The railroads are hoping that other big companies will follow the step taken by the National Lead Co., which recently passed a resolution directing that “all company-controlled shipments hereafter be made by rail and that our managers use their influence with cus- tomers and others to do likewise, in order to restore as far as we can the buying power of the railroads.” The tire companies, perhaps seeing the ‘beneficent effects of a better price structure on the oil industry, have in- creased their prices 11 per cent. or more, thereby at least passing the Fed- eral tax along to the consumers. In the face of price increases on so many products, George Washington Hill of American Tobacco Company announces a reduction in the price of Cremo cigars which will permit their sale at three for a dime. Distributors and retailers are given protection by allowing them the difference between the two prices on stock now on hand and in transit up to one month’s sup- ply. Price increases are now the order of the day. As we go to press we learn that Procter and Gamble have increased two of their laundry soaps 12% and 20 per cent. and Loft is rais- ing the prices of its candies 10 per cent. Proof of the fact that the Western farm districts have increased purchas- ing power is seen in the August sales record of the Western Auto Supply Company—an increase of 5.3 per cent. in dollar sales over last August, despite much lower prices. Wholesale houses in Chicago re- ported last week a sales gain of 15 per cent. over last year, on top of a simi- lar gain in the previous week. Department store sales in New York and vicinity in the first half of August picked up sharply from the low levels of July, and were only 22 per cent. off from last year, in contrast to a loss of 30.1 in July. August sales for the office appliance industry gained 20 per cent. over July, and the improvement has carried over into this month. For the first time this year New York stores reported last week that sales volume on several days had run ahead of the corresponding figures of a year ago. In July the country had a favorable trade balance of $28,000,000. This is the largest export surplus for any month this year. Both bank and commercial failures last week were fewer than for the same week last year. It has been an age since this has happened. Reports received from the South in- dicate an extraordinary pickup as a result of the rally in cotton prices and increased employment in the cotton mills. Red-ink consumption is decreas- ing rapidly, especially among the smaller companies. Usually it takes the big companies a longer time to “set out of the red” than it does the smaller ones, but a definite trend in the right direction in the operations of generally unknown local enterprises almost invariably works its way through to {the great corporations of the country. Between July 1 and August 12 em- ployment increased 20 per cent. in 95 textile mills surveyed by the Com- mercial Investment Trust. The Allen-Bradley Co., makers of electrical starting devices, has soften- ed its salary cut by giving employes preferred stock to reimburse them for the loss of pay. In the Sunday issue of the New York Times is a magnificent full-page analysis by Charles Merz, called “A Fall Revival: the Prospects Surveyed,” which should be of interest and value to every business man. The five fac- tors which are considered as most favorable to recovery are: seasonal in- - ee ; 5 fluences, the rise in commodity prices, reversal of the 4 : gold movement, and the improvement abroad, depletion of stocks, in conditions ~~~ ~___ Silk Underwear Price Lines Up. Price rises made effective at whole- silk underwear will shortly be reflected in higher retail price lines on this merchandise, reports indicate. A well-known retail execu- tive said that the $1.95 retail line will probably go to $2.50 and the $2.95 line to $3.50. sale on women’s This, the said, assumes that the same quality will be maintain- ed in the new lines as in the old ones. The comment was made that the $1.95 and $2.95 ranges will not be dropped, but that they will feature merchandise of somewhat lower quality. Tihe gen- eral effect of price rises will be to in- crease the number of retail price points. —_2>~->___ Clinton Sweater Prices Marked Up. The Clinton Knitting Mills of Clin- ton, N. Y., will advance their entire line of sweaters 10@15 per cent., ef- fective on Thursday, it was announc- ed ‘here yesterday. Additional price rises to those already put into effect by several leading producers are ex- pected this week, as mills are finding it difficult to obtain deliveries on wor- sted yarns and prices are steadily ris- ing. The start of this week witnessed a continuance of the heavy orders on sport coats, shakers and other types of fall goods, and manufacturers are un- der pressure to comply with the de- mand of buyers for early shipments. ——_ + ~+___ Heat and Moisture Bad For Choco- lates, Don’t expose chocolate to direct sunlight. Don’t store chocolate near or over a radiator or gas burner, against a wall heated by chimneys, etc., near the ceil- ing where hot air collects; in a hot room (above 70 degrees F.); where it is damp. Don’t ventilate at the wrong time, for example, during wet and foggy weather or when a warm, moist spell follows a very cold one. Don’t exhibit chocolate for too long periods. Don’t store near. strong-smelling goods. Don’t omit to examine on delivery. MICHIGAN TRADESMAN September 21, 1932 Lines of Interest To Grand Rapids Council. We predict that members of the or- der who read the Sample Case have a treat coming to them. In the future, for the remainder of this ‘fiscal year at least, John B. Olney will write the news from Grand Rapids Council to the official organ of the United Com- mercial Travelers of America. A few years ago he wrote for the Michigan Tradesman and the Sample Case and made a record for himself that most men would envy. The suggestion that he do this was made originally by A. G. Guimond, Detroit, Jurisdictional Director of Team Work in Business in Michigan, and heartily endorsed by Council No. 131. Members of the Salesmen’s Club of Grand Rapids are very happy to learn that Rev. Geo. H. McClung has been returned to the First Methodist church of Grand Rapids for another year. He has addressed the Club on several oc- casions and is an active member. To reciprocate, the members of the Club on one or more occasions have attend- ed the morning services in a body. William I. Millar, son of John H. Millar, who represents the Mueller Furniture Co., of Grand Rapids, in the Eastern territory, recently had _ oc- casion to write our secretary, and mentioned that his business was really very good. Inasmuch as furniture is not classed as a necessity, the sale of same in unusual volume is one of the strongest indications that business is coming back to nearly normal. We seem to be in an era of thrift and if it continues to last, it may re- sult in financial strengthening for many individuals and firm's. One in- dication of what I am writing about is Shown in the use of less postage than formerly. And instead of send- ing many pieces of mail first class they are sending same second class and the postage clerks at the postoffices throughout the country have observed that the lowly postcard, once a jest in vaudeville, has come into popularity again. If this tendency continues, the waste baskets in many offices will not be filled with pieces of first class ad- vertising. We are authentically informed that the car loadings on railroads in Grand Rapids have shown a nice increase re- cently. The campaign of the United Commercial Travelers of America against the buyers and dealers dealing in junk is now ‘bearing fruit. Mer- chants have seen the’ light and the “peddlers” of cheap merchandise are Now that the dealer is selling quality goods again and making a small profit, he can re- place those sold. Naturally, business will improve when dealers have the moral backbone to resist the old price argument and furnish quality for their patrons. Everything is wearing out— some things require more time than others—and need replacing. They will be replaced when the ultimate purchaser or consumer feels that the having rough going. bottom in prices has been reached and he will not be a “sucker” for buying at prices to-day. We hope we have passed the panic stricken price cutting that has delayed the return to normal conditions. Hubert S. Wheeler, living at 2338 Riverside drive, representing Products Co., featuring roofing and other prod- ucts, reports that wife and daughter have been quite ill. While visiting Mrs. Wheeler’s family in Indiana, they were stricken and remained in their care during their illness. They are much improved at this time. Mrs. Edward Wykkel, wife of Ed- ward Wykkel, living at 1436 Wealthy street, departed this life last Sunday evening at Butterworth hospital, fol- lowing an operation. Remains were laid to rest last Wednesday afternoon in Oakhill cemetery, Rev. James W. Fifield officiating. Secretary Homer R. Bradfield and Senior Counselor B. C. Saxton attended in behalf of the Council. At the last meeting Frank Holman was appointed, chairman of the mem- bership committee, with authority to select his assistants. He announces this complete committee as follows: Harry E. Nash, Al DeHaan, Gilbert Ohlman, Ear! Dunbar, Raymond J. Shinn. This is quite an outstanding committee and we have reason to ex- pect big results from such an array of talent and fighting strength. Hieyd LL. Spaneter, 110 Arthur avenue is now covering Michigan and Indiana with the “Lorraine” line of ladies underwear, manufactured by O’Brian Brothers, of Chicago, Ill. Milton Z. Smith, 1346 Logan street, who served the Council so efficiently and faithfully a few years ago as chair- man of the dance committee for two different seasons, now has the Duch- ess Manufacturing Co. line of trousers and is selling same in Indiana and Michigan. The sales slogan or guar- antee of the product iis as follows: “10c a button or $1 a rip,’ meaning that the wearer is indemnified against loss to the extent mentioned above. Miss Margery J. Smith, daughter of Mr. and Mrs. Milton Smith, after graduating from Ottawa Hills high school last year, is now attending Calvin college, taking a general aca- demic course. Official Reporter. —_+-+____ A Business Man’s Philosophy. There are few regrets over the pur- chase of a superior article, How true that is. Make a mental inventory of your wardrobe, your house, your office, your shop. What mocks you? Usually it is the bar- gains. The fine hat on which you spent twice as much as you intended still looks well. You are pleased with the maker, pleased with the salesman, pleased with yourself. It has outlasted three cheap hats and still looks better than any cheap hat ever looked, even on the day of purchase. There is profit in selling cheap things, but no profit in buying them, if you can afford something better. Most of us are fortunate that we are so often the victim of good salesmen. When they sell us their best stock they give us the bargains. William Feather. —_+~--___ The real leader gets and stays ahead. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. An indirect but none the less sig- nificant evidence of the automotive in- dustry’s confidence that 1933 is going to mark the beginning of better busi- ness is the attention it is giving to the national automobile shows. Although space drawing for the New York ex- hibit will not be made until next month, company executives already are launched upon a program of giving the exhibition a different and more at- tractive flavor than any ever held in the past. Broadly, the objective is to give both the New York and Chicago shows the greatest possible drawing power, a first step in reviving interest in motor car buying after three long dull years. The outlook for motor car prices in 1933 is a matter of widespread inter- est not only in Detroit, where the prices are made, but throughout the en- tire country, where they are paid. While definite information is lacking, factory officials say that unless there is a sharp increase in the prices of raw materials, there is unlikely to be any significant advance in the cost of auto- mobiles. Any modest increase, they feel, would be absorbed by increased production efficiency, Ford’s resumption of manufacture, which did not attain full momentum until the middle of last week, has benefited the employment situation in Detroit and the industry as a whole. The re-opening of the plants provided work for from 60,000 to 70,000 men, all former employes, of course. The present rate of production at Dear- born, from 2,000 to 2,500 cars a day, will show up with special prominence in the September output, for the re- mainder of the industry is traveling at an exceptionally slow production pace. One aspect of the automobile that is receiving considerable attention on the eve of new model design comple- tion is that of visibility. A real step in its improvement is seen by some engineers in the development of a me- chanically driven windshield wiper which is said to come closer to solving the snow-removal problem than any ever offered before. And another inter- esting prospect is that side lighting will receive attention from the engin- eers. Traffic accident data collected by insurance companies have ‘indicated that head-with-side collisions might be reduced in number and seriousness if the sides of cars were illuminated in some fashion. : While employment generally through- out the industry is at its lowest ebb at the present time, executives point out that there will be a gradual in- crease in payrolls from now on. That is because they are ‘bending every ef- fort to utilize their 1933 model produc- tion to fit in with easement of the em- ployment situation. As soon as it is feasible to launch an individual depart- ment of a factory upon the production of a specific unit for the next year’s model, this course will be followed. The cut-away chassis which has been the central technical exhibit of many previous shows is going to be supplemented by many others next winter, with the object of making the displays more educational in character. >. Complete Collapse of Family Circle Stores, Inc. Cornelius Wiarda has filed an invol- untary suit in bankruptcy against the Family Circle Stores, Inc., in behalf of Harry A. Yeider, whose claim is $1,000; the Haven-Busch Co., whose claim is $21.56 and the Ford Paint and Varnish Co., whose claim is $17. The action is based on the claim that the company committed an act of bank- ruptcy May 20 by transferring prop- erty to one of its creditors; also that it paid a debt due the Phoenix Sprinkler & Heating Co. and did not pay any part of its debts to the other creditors, Edward L. Withey, president of the moribund organization, through Dun- ham, Taylor & Allaben, admits the truth of the allegations of the petition- ing creditors and says they are en- titled to the adjudication they pray for. This organization owed its existence to two promoters whose antecedents were quite fully described in the Tradesman a year or more ago. They were not local men, but came from other localities and were strong arm artists of the meanest type. They are alleged to have put no money in the business themselves, but succeeded in enlisting men and women who had small amounts of money at their dis- posal to invest same in the concern with the understanding that they would be placed on the payroll. The engagement lasted until the money ran out. In the meantime the pro- moters apparently waxed fat on the credulity of their victims. Several local people called at the Tradesman office to ascertain the true character of the concern, but in the face of the information we had to offer, they walked down to the office of the sharks and laid down their money, only to see it vanish into the pockets of the crafty promoters. —_—__»~- + ___ The salesmen of the United States are the one group best fitted to supply Faith, Courage and Desire, which is the basis of demand and, hence of prosperity.—Roger. W. Babson. FALL portant. M. E. Davenport President. AUGUST 29 and SEPTEMBER 6 Business training puts one in touch with the busi- ness leaders. Secretaries and Accountants will be needed as long as business is transacted. Selecting a school for your business training is very im- DAVENPORT-McLACHLAN INSTI- TTE is Chartered by the State as a Class A Col- lege. Write, phone or call for information. DAVENPORT-McLACHLIN 215 Sheldon Avenue, TERM STARTS INSTITUTE Grand Rapids, Michigan 4 ; September 21, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Harbor Beach, Sept. 19—Your ar- ticle concerning the Consumers Salt Co., of 918 South High street, Colum- ibus, Ohio, interested me very much, as you can see by the papers enclosed. I bought some of ‘their stock salt in the hope of turning it over quickly and making a fair margin of profit, but this proved to be difficult, as I have almost the entire stock on hand at this time. Enclosed you will find some papers which may throw a little more light on this matter. I wonder if you could advise me what to do in this matter, as I have the stock salt all paid for and on my hands. I would greatly appreciate anything you can do for me. John Etzel. The Realm has written several let- ters to the medicated salt sellers at Columbus, but has not succeeded in getting any reply to its enquiries. In the absence of any defense on the part of the fabricators, the architect of this department feels no hesitation in pro- nouncing all transactions with the Columbus men, under present condi- tions, as illegal and all evidences of indebtedness given them under false pretenses null and void. Furthermore, we are of the opinion that no retail merchant who gets caught with the stuff on his hands has any right to offer it for sale, Grand Rapids, Sept. 20—I noted the letter you printed last week in the Michigan Tradesman from the man- ager of the Quality Store at Blanchard regarding the Simplicity pattern deal. I am not surprised at his statements and believe that he and many others have just complaint against the Sim- plicity Pattern Co. whose address is 44 West 18th street, New York City. There is something about the pat- tern business which seems to want to make the pattern company itry to take advantage of the retailers. Prior to the time that the Simplicity Pattern Co. first brought out their excellent line of patterns, retailing at 15c, retail- ers were asking from 35c and upwards for patterns and in many cases had thousands of dollars invested in ob- solete patterns. The Simplicity people came to us and other wholesalers like A. Krolik & Co., and wanted us to introduce the line to the retailers who would secure their new patterns direct from the Simplicity Pattern Co., but billed through the wholesaler who sold them the original deal. We were assured that if the retailer bought the original assortment of 550 patterns that each retailer’s investment in Simplicity patterns would not be in- creased at any time beyond $55. For a time they lived up to their agree- ments and their business all over the United States increased tremendously, so that they put in a factory at Niles and elsewhere. Early this year we had so many complaints from our customers and so many requests for adjustment that we made an investigation of the mat- ter and became convinced that the people were trying to increase our customers’ investment over $55. In fact, in some cases they more than doubled our customers’ investment in Simplicity patterns. Several of our customers could not get credits for old patterns returned and we, therefore, notified the Sim- plicity Pattern Co. on Feb. 1, 1932, that we did not care to have them ship any more of our customers and bill through us. Since that time we be- lieve 'they have been billing direct and we have several cases where we have been endeavoring to get claims adjust- MICHIGAN TRADESMAN ed for our customers, but with very little success. When L. R. Bagge, who is manager of our New York office, was here on his vacation this summer we explained the details of these cases to him and asked him to personally see the Sim- plicity Pattern Co. and endeavor to get them to adjust these matters for our customers. The best he could do was to get two credit memorandums from them, but inasmuch as we owe them nothing, we are not much ahead, as we have not been able to get them to send us a check to cover these credit memorandums. I have read the letter you received dated Sept. 16 from Karbal’s Dry Goods Store and I think their sugges- tion is good and we would be willing to join with other merchants in the state who are unable to get an adjust- ment from them. In fact, we are al- ways very anxious to help our cus- tomers and we would be glad to help them and assist other retailers here in the state to get the adjustments to which they are entitled from the Sim- plicity Pattern Co. If all of ‘the merchants who have a complaint would register same with you, it would be an easy matter to have Mr. Bagge secure a lawyer in New York City and go after the Sim- plicity people and force them to make such adjustments as are proper and live up ‘to their agreements. C. J. Farley, President C. J. Farley & Company. Utica, Sept. 16—I was very much interested in Leon Foster’s letter printed in the Realm of Rascality in your Sept. 14 issue, with reference to the Simplicity Pattern Co. itransaction. I wish to say ‘that I had the very same experience with them and_ be- lieve there are a good many more who have not the time or inclination to write. I have protested several times to A. Krolik & Co., also to the Simplicity Pattern Co., the way my pattern stock was being increased, until it has more than doubled its original investment. I do believe that A. Krolik & Co., instead of staying on the side line and watching each individual merchant fight his own battle, should take hold of this matter and see that the mer- chants involved get a square deal. I have already explained to A. Krolik & Co. that I believe they are morally responsible for this darn rot- ten affair, due to the fact that we have placed confidence in their promises and not the Simiplicity Pattern Co. I have my doubts that the Simplicity Pattern Co. would have been able to solicit and sell any Eastern Michigan merchant without the aid of A. Krolik Co. I believe and hope you will find some way ‘to band together all merchants who are dissatisfied with this deal and create a fund for legal talent. I do hope you will urge, through your paper, other merchants to write you about same or at least mail their names in to you for further reference. J. M. Karbal. The label “Made in German Style F, U. F. Co.” will no longer be used by three respondents who have signed stipulation agreements to this effect with the Federal Trade Commission. Each of the respondents manufacture umbrella frames and sell them to man- ufacturers who convert them into finished umbrellas. They will no longer label their products with words which tend to deceive buyers into be- lieving that such goods are made in Germany or are imported, when this is not true. The respondents are a corporation, a firm of copartrerc, and an individual. A. corporation signed a stipulation with the Federal Trade agreeing that in its sale, description and advertisement of the wood of the Philippine Islands which it has here- tofore designated and “Philippine Mahogany” and articles of commerce made therewith, it will not employ the word “Mahogany” in con- nection with the sale of the wood with- out the modifying term “Philippine.” Commission described as —_——_ «<-___ Lamp Buyers Active in Market. Orders for low-end and medium price lamps assume normal seasonal proportions in the wholesale market this week as retailers began to fill re- quirements for the remainder of this month and for special promotions planned for October. Table lamps with white bases equipped with shades to maitch are in exceptional demand for immediate delivery, while pottery KENT STORAGE COMPANY 3 base, bronze and chromium plated metal base table lamps are sought for October sale. Goods in retail ranges of $3.95 to $15 were purchased freely. Holiday limited al- though enquiries on such merchandise business is still have increased. a Housewares Sales Reports Vary. A spotty situation developed in the response to houseware sales conducted by stores throughout the metropolitan district last week. Reports of three of the leading department stores in Manhattan although the dollar volume fell somewhat under figures for the corresponding period in 1931. special behind. were favorable, In Brooklyn and New Jersey considerably Chinaware in the promotions fell cheaper grades, kitchen utensils priced up to $1 and low-end electrical socket appliances continued leading sales items. Grand Rapids, Michigan FRUITS—PRODUCE—BUTTER—EGGS General Merchandise Warehousing COLD STORAGE JOBBERS OF uperiority such as only Hekman S= z Bakers can imovarf eS eas Soda Crackers ES inarBiuile Grand Rapids, Mich. The Supreme Achievement in Cracker Baking’ 4 MICHIGAN TRADESMAN September 21, 1932 MOVEMENTS OF MERCHANTS. Standish—Louis Lillotte will open shortly a drug store here. Detroit—The A. W. Griffiths Co. has opened a drug store at 23 West Jefferson street. Cadillac — Robert L. Phillips suc- ceeds Albert Holmberg in the grocery and meat business. Imlay City— Lawrence Varblow opened a drug store here. It is known as the De Luxe drug store. Detroit—Mr. Richardson ,well-known local druggist, will re-open his store in the Easton theater building. Battle Creek—The Meachem drug store recently had a formal opening at Meachem avenue and West Gognac street. Ann Arbor—The Calkins-Filetcher drug store opened recently in the Ypsi-Ann building, 200 East Washing- ton street. Detroit—Fields, Inc., 2150 First Na- tional Bank building, apparel for women, has changed its name to the S. & FEF. Garment Co. Lansing — Hotel Kerns, Inc., has been incorporated with a capital stock of $50.000, $36,000 of which has been subscribed and paid in. Manistique—The Manistique bank, by authority of the State banking de- partment, has re-opened for business. The bank closed less than five months ago. Lowell—A. L. Coons engaged in the clothing business here forty years ago and in celebration of the event, is con- ducting a store-wide special sale this week. Walkerville — Floyd Marsh, local merchant, sustained the loss of three fingers on his right hand Tuesday when his hand became caught in a meat grinder. Detroit—The Annison Boot Shop, Inc., 13638 Gratiot avenue, retail shoe dealer, has been incorporated with a capital stock of $3,000, all subscribed and paid in. Detroit—The Capitol Stores, Inc., 7730 Harper avenue, dealer in clothing and jewelry, has been incorporated with a capital stock of $10,000, all sub- scribed and paid in. Royal Oak—Frantz & Sons Hard- ware Co., 1010 North Main street, has been incorporated to deal in general hardware at retail with a capital stock of $3,000, all subscribed and paid in. Detroit—The Nu-Matic Foot Ease’ Shop, Inc., 123 State street, has been organized to deal in shoes at retail with a capital stock of $5,000, $2,570 of which has been subscribed and paid in. Detroit—The Karmazin Engineering Co., 1757 Union Guardian building, has been incorporated with a capital stock of $1,000 common and $4,000 prefer- red, $5,000 being subscribed and paid in. Detroit — The Boston Waste Co., 10303 Russell street, has been organ- ized to deal in rags and general junk at wholesale and retail with a capital stock of $1,000, all subscribed and paid in. Jackson — The Clarkspeed Motor Truck & Trailer Co., of Pontiac, has completed its plans for removing its plant to this city. Transfer of the manufacturing equipment has already started. Detroit—The Sterllng Oyster Co., 1599 East Warren avenue, has been organized to deal in oysters at whole- sale and retail with a capital stock of $10,000, $7,500 of which has been sub- scirbed and paid in. Detroit—Roy A. Sarchet, Inc., 7201 Fort street, has been incorporated to deal in fruits and vegetables at whole- sale and retail with a capital stock of $10,000, $2,500 of which has been sub- scribed and paid in. Detroit — Sweet’s Cut Rate Meat Market, Inc., 10814 Mack avenue, has been incorporated to conduct a whole- sale and retail meat business with a capital stock of $5,000, $1,000 of which has been subscribed and paid in. Detroit—The Square Deal Products, Inc., 1834 Garfield avenue, dealer in bath crystals and other chemical prod- ucts, has been incorporated with a cap- ital stock of 100 shares at $10 a share. $1,000 being subscribed and paid in. Kalamazoo—The Bell Shoe Co., 148 East Michigan avenue, recently cele- brated the fortieth anniversary of its establishment here. Harry Ramsdell, senior clerk, has been on the payroll of the store ever since it was opened, Sept. 8, 1892. Carson City—The Jerome B. Rice Seed Co., has leased the Wright Man- ufacturing Co. building and will re- move its Michigan headquarters here from Detroit. This will give employ- ment to about twenty-five people, mostly women. Detroit—Roy E. Helferich, Inc., 670 Colburn avenue, dealer in dairy prod- ucts, has merged the business into a stock company under the style of Roy E. Helferich, Inc., with a capital stock of $10,000, $9,000 of which has been subscribed and paid in. Grandville—H. M. and D. M. Jeni- son, founders of the Grandville Ele- vator Co., have sold it to Henry J. Meyer, of Allendale, an experienced man in the elevator business, who has taken possession and will continue the business under the same style. Ferndale—The C. H. Reynolds Lum- ber Co. has merged its wholesale and retail lumber, builders’ supplies and fuel business into a stock company under the same style with a capital stock of 50,000 shares at $1 a share, $13,000 being subscribed and paid in. Detroit—Arthur Schreiber has merg- ed his wholesale and retail candy, to- bacco and novelties business into a stock company under the style of the Schreiber Candy Co., 8765 Russell street, with a capital stock of $2,500, all of which has been subscribed and paid in. Owosso—The Style Shop, 200 North Washington street, dealer in women’s wearing apaprel, has merged its busi- ness into a stock company under the style of The Style Shop of Owosso, Inc., with a capital stock of 100 shares at $100 a share, $10,000 being subscrib- ed and paid in. Niles—The J. A. Kerr Hardware Co., 123 East Main street, dealer in hardware and builders’ supplies, has merged the business into a stock com- pany under the style of the Kerr Hard- ware Co. with a capital stock of 250 shares at $100 a share, $1,000 being subscribed and paid in. Detroit—The Weisman & Wexler Department Store, dealer in clothing for men, women and children, has merged the business into a stock com- pany under the style of Weisman-Wex- ler, Inc., 5697 West Fort street, with a capital stock of $25,000, $1.000 of which has been subscribed and paid in. Lansing—Miss Marion Olds, East Lansing, has engaged in business at 33 Strand Arcade, selling complete costumes for dancers, practice cos- tumes, toe, ballet and tap dancing slip- pers, acrobatic girdles and all acces- sories for dancing students. Masque- rade and fancy dance costumes will be rented. Detroit—The Davis & Halperin Shoe Store, conducted by Morris Davis and Morris Halperin at 3413 Hastings stret, has been sold to the Torson shoes, while the new store at 8950 Twelfth street remains as before. Alex Cuppage, a new figure among Detroit proprietors, is the new owner of Tor- son shoes. Detroit — A progressive new shoe store has been opened at 5601 Michigan avenue, at a main intersection on the West side of the city by the Dix Shoe stores. This is a new company, just granted a Michigan charter. and has a capitalization of $5,000 with common stock issued at $10 per share. Ben Golden is owner of the company. While this is his first independent store, he has been district supervisor here for various shoe chains for several years and is an experienced merchant. Fennville — Peppermint oil shows more activity here than it has in two years, with a price of up to $2 per pound paid to the mint growers. It was eight years ago when this oil was sold here for $24 per pound and it has hardly paid the cost of raising since that year, 1924. Spearmint oi] remains low, being at this time less than $1 per pound, which yields the grower noth- ing for his work or the use of his land. Allegan county produces some of the best mint oil sold in the United States. Detroit — Funeral rites for Jacob Friedberg, founder of Friedberg’s, Inc., retail jewelers, were held in this city on Tuesday. Coming to Detroit thir- ty-five years ago Mr. Friedberg en- gaged in the wholesale clothing busi- ness and five years later opened his first jewelry store at the corner of Woodward and Grand River. Fried- berg’s to-day, located at 1254 Griswold street, is one of the largest of its kind in the city. Three other branch stores are located in various parts of the city. Mr. Friedberg was one of the leaders in philanthropic and cultural activities. Detroit—At a meeting of stockhold- ers held last week, J. H. Lederer was elected president of the Lederer Man- ufacturing Co., located at Fort street, West and 23rd. The new president was associated in the business with his brother, the late J. B. Lederer, and former president of the company. N. F. Spring, who became affiliated with organization several months ago was appointed manager of the dress divi- sion and will take charge of the sales of that division. Officers re-elected were: A. G. Gordon, vice-president and S. B. Lederer, secretary and treasurer. A. B. McWood continues as general sales manager. Lansing—Lansing thas a new enter- prise in the Klinter Products Co., which manufactures “Lansing Liquid Malt” at 1301 Center street. The con- cern has ‘been doing business here since May, 1932, and has already de- veloped a steady brisk trade. John A. Morrissey is owner of the company and Victor E. Rosendale is manager. A. D. Shiffer is sales manager. This is the only concern in Lansing manu- facturing malt. “Lansing Liquid Malt” is a rice product of the liquid variety. The firm has five employes. Prices for “Lansing Liquid Malt” are very reasonable. The cash and carry price for five gallons is $2.05 and iis deliver- ed to the residence for $2.15. It is dis- tributed by several local stores, or may be obtained by telephoning the plant. Lawton—With about 1,800 persons in attendance in the evening the Law- ton grape festival closed Saturday night with a pavement dance. The event was pronounced by the local or- ganization a complete success. The event brought to the village a large number of visitors from Southwest Michigan, including many former resi- dents. The attendance in the after- noon numbered about 3,000. A tomate and grape battle between two groups of boys, a baseball game between the Red Sox and the Kalamazoo Cubs, and a 2,000 foot parachute drop from an airplane by Ronald Leach were fea- tures in the afternoon, The Kalama- zooans were defeated 6 to 1. Three clown policemen furnished amusement. Each family visiting the festival was ‘to receive from the grape growers of this community a free six-quart basket of grapes. Eight hundred and fifty baskets were distributed. Manufacturing Matters, Kalamazoo—The U. S. Pressed Steel Products Co., which occupies the steel mill formerly owned by the Harrow Spring Co., 763 East Vine street, has embarked in the manufacture of steel furnaces, with C. L. Watson, an engi- neer and manufacturer of furnaces for twenty-five years, in charge of this branch of the company’s activities. Detroit—The American Show Case & Manufacturing Co., with other fac- tories at Muskegon and Adrian, have purchased the good will, name and as- sets of the Michigan Store Fixture Co. Harry S. Sheresky, former president of the Michigan Store Fixture Co,, has been elected vice-president and di- rector of the American Show Case & Manufacturing Co. in charge of de- signing. —_2+-___ Our desires and thoughts and pur- poses begin and end largely in our- selves, and any man’s self is too small a thing to accommodate the results of the great desires and thoughts and purposes of which he himself is cap- able. It is because our hearts and minds and wills grovel so far below the life of God that our consciences rob us of rest—Rev. Frederick H. Knubel. ——_-2.2>->____ The last quarter promises to prove the best of all the year. r | ' { i i A September 21, 1932 MICHIGAN TRADESMAN 5 Essential Features of the Grocery ments during the past month, and millers have been resisting the firmer Green Peas — $1.75 per hamper for Staples, lower prices are xpected to reduce the price ideas of farmers both because of Calif. or Wash. Sugar — Local jobbers hold cane heavier packs in coming months. their doubt that they could market Honey Dew Melons—$1.75 for crates granulated ‘at 4.70c. Beet granulated is all sold out. Tea—The first hands demand for tea has been fair during the week, principally in the way of future busi- ness. Practically no changes have oc- curred in prices in this country, al- though the primary markets have fluctuated slightly. Consumptive de- mand for tea is fair with prices steady. Coffee—There has been practically no change in the situation in Rio and Santos coffee, green and in a large way, during the past week. News has come from Brazil ithat the revolution down there may last several weeks yet and that the Santos ports may be closed during the whole of that time. If that is true the price of Santos and, to a lesser extent, the price of Rio will continue to advance. Stocks are steadily decreasing in this country and there is almost no coffee coming into the country to replace them. At the present writing ithe situation in Rio and Santos is very strong, but if the revolution should end over night and the Santos ports be opened again, practically immediate result would be a sharp decline. Mild coffees have shown no change for the week, but are firm. The jobbing market on roasted coffee is also firm and is showing the effect of the green market advance. Canned Fruits—Canned fruits are in a better position, although the higher price levels have not been tested yet. The large carryover, however, has been pretty well moved by some vig- orous buying throughout the country at low prices, and both smaller and larger factors show increasing reluct- ance to sell at prices below produc- tion costs. Canned Vegetables—Two significant developments marked’ the week in canned foods. The first was the up- turn in the Southern tomato market after a period of sales which carried prices to ridiculously low levels. With the season for packing now well over, and many canneries closed, stocks have worked into stronger hands and pack- ers are showing more determination to hold for improved prices. Increased buying has become of late a contribut- ing factor to the rise, which has car- ried all sizes moderately higher. The second development was the announce- ment. of the statistics on the new pack of peas, which showed a reduction of some 3,000,000 cases as compared to last year’s unusually short pack, and has justified the stronger price tone which has for several weeks past be- come apparent in Michigan, Wiscon- sin and New York. The Michigan markets report a good business mov- ing, with many packers well sold up on ‘their fancy peas through old es- tablished trade outlets. Corn prices continue steady but unchanged, and the new pack will be so definitely short that even with the large carry- over ‘the visible supply will not be ex- cessive. Low 'prices may be expected to curb production in minor items. Snap beans hhave worked into a fairly well stabilized position, with trading on a routine basis. Canned Fish—Canned salmon has been greatly improved by large ship- Sauerkraut—The kraut packers have not reported the extent of the year’s pack but it ds understood to be run- ning heavy. Prices have held nominal and unchanged during the past wek with little doing. Dried Fruits—Dried fruits are ac- tive and the increased price stability of the last few weeks has generated more confidence. The point seems to have been reached where buvers may cover their requirements now with little danger of carrying depreciating inventories. Indeed, stocks in so many instances have appreciated, that the trade has been put into a better frame of mind. Jobbers report a steady busi- ness moving, with prunes, apricots and other items being taken up in good fashion. The raisin market here has been hampered by the adjustments made some weeks ago on the Coast, with the result ‘that stocks have work- ed into very short supply. A ship- ment of raisins is expected around the 27th of this month, and will have the advantage of coming in on a revised price basis. Until that time, whatever stocks are here bid fair to hold around present levels. The future raisin mar- ket in California has lately taken a turn upward, with advances extending through the several varieties. Sulphur ‘bleached’ raisins were particularly higher. How far the advance will be carried remains to ‘be seen, but grow- ers and packers are showing much more confidence, and once they get better prices they will resist any set- back. A larger amount of dried peach- es will become available, if the plan of many Merced district growers to dry their cling peaches which they have been unable ‘to dispose of to canners, and sell later in the season is carried out. Apricots continue very steady with a good routine demand here. Prunes have moved out well both here and on the Coast. New crop prices have held firmly thus far, Beans and Peas—The market for dried beans continued steady to firm with a good demand. Dried peas are also ‘firmer and higher. Cheese—Demand for cheese has been poor during the week with prices rather easy, although with no marked declines. Nuts—The market has worked into a stronger position, and Monday saw the distribution of the first shipment of California large budded walnuts, all of which have been sold at a premium. This in itself is a key to the better feeling and confidence which marks the approach of the fall season. AI- ready there has ‘been a good volume of ‘business booked in domestic al- monds, and shelled prices somewhat higher than those of a year ago, are expected to be announced this week. Pecans have ‘held firm, with good pros- pects of better prices later in the fall. The imported shelled nut group has made gains. Brazils are much firmer and relatively scarce. Spanish almonds are also higher, and filberts have ad- vanced in Turkey on Contnental buy- ing. Rice — Somewhat more anxiety among growers to sell has become evident in Southern rice markets. The clean rice on a higher basis, and be- cause of 'the lack of quality in early Prolifics which was evident last year. As the season advances, and new rough rice accumulates in the hands of grow- ers, a somewhat easier market is ex- pected, which is the reason for par- ticular caution at this time. Prices here are unchanged. Salt Fish—Mackerel and other salt fish remain unchanged for the week. New American shore mackerel are be- ing offered right along at very appeal- ing prices. Sizes are small, but qual- ity is good. A good business is ex- pected in salt fish ‘this fall. Syrup and Molasses—Demand. for sugar syrup ‘has been quiet during the week, but the undertone is firm on ac- count of small supply. Compound syrup is doing a little better, demand being fair at unchanged prices. More enquiry is heard for molasses, mean- ing the fine grocery grades. Vinegar—The vinegar situation firm- ed up again during the past week and prices, which ‘have been unchanged were held to rather strongly by sellers. Supplies are low against new year re- quirements. —_>-+___ Review of the Produce Market. Apples — 25@35e per bu. for Wealthy, Strawberry and Dutchess; selected. fruit commands 50@75c; Mc- Intosh fetch $1 per bu. Bananas—44%4@43c per Ib. Butter—The market is lc per Ib. lower than a week ago. Jobbers hold plain wrapped prints at 22c and 65 Ib. tubs at 2lc for extras. Cabbage—40c per bu. California Fruits—Plums, $1.35 per box; Bartlett Pears, $1.75 per box. Cantaloupes—Michigan Osage are now at their best. They are sold as follows: Ae $ .50 D2 2 25 ee... 1.00 Carrots—25c per doz. bunches; 65c per bu. Cauliflower—$1.25 for box contain- ing 6@9. Celery—20@30c per bunch. Cocoanuts—75c per doz. or $5.50 per bag. Cucumbers—No. 1 home grown, 40c per doz.; No. 2, 75c per bu. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: @! Ff Bea from elevator _.- $1.75 ea from faemer 205025 1.45 Light Red Kidney from farmer__ 1.70 Dark Red Kidney from farmer__ 1.70 CranBerry beans to farmer __-_- 245 Eges—The market is Ic per doz. lower than a week ago. Jobbers pay 17c for 56 lb. crates and 18c for 57 and 58 lb. Jobbers sell candled eggs at 19c. Grape Fruit—Isle of Pines command $6.50@7 per box. Grapes — Wordens and Niagaras command $1.75 per doz. 4 lb. baskets; Delawares, $2; Wordens in bulk, 75c per bu. Green Corn—8c per doz. for Yellow Bantam; 10c for Evergreen. Green Onions—I5c per doz. of either 9 or 12. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate __$3.00 Imperial Valley, 4s and 5s, crate 3.50 Elome grown leaf, per bu. ______ 50 Lemons—The price is $2 higher than a week ago, as follows: a06 Suakieg $12.00 S00 Stunkic€ ©2000 12.00 300 Ked Ball =. 11.00 300 Red Bale: 11.00 Mushrooms—40c per one lb. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: (20 ee ee $4.50 PQ 4.50 7 4.50 200) 4.50 2G 4.50 757: i ee 4.25 C08 4.00 JA0 4.00 Red Ball, 50c per box less. 3eets—30c per doz. bunches; 65c per bu. Onions—Home grown, 40c per bu. for medium yellow. The crop this year is large in size and fine in quality. Growers are receiving 30c per 100 lbs. for their crops. Parsley—40c per doz. bunches. Peaches—The local crop is nearing the end. The price range is about as follows: South Efavens 35@50c Bibestas (2.0 25@$1 Eneallg 2 $1.00 pb Boles 125 Other varities 2 25@30c Pears—Bartletts, No. 1, $1@1.25 per bu.; No. 2, 50@75c per bu. Pickling Stock—Onions, 60c per box of 20 Ibs.; cukes, $2.25 per bu. or 15c per 100. Plums—Prices range as follows: Eombasds 92.000 65c Bide 75@90c NMelléw (22000 75@90c Potatoes—Home grown, 65c per 100 Ibs. on the local market. Poultry—Wilson & Company pay as follows: Peavy fowls 13c Bioht fowlg 10%c Backs = 12c Eight Broilers 2 ibs. 2 12c Rock Broilers, 214 lbs. up ____ 15@17c Quinces—$2.25 per bu. Radishes—10c per doz. bunches. Spinach — 65c per bu. for home grown. String Beans—75c per bu. Tomatoes—Home grown, 25c per 4 bu.; 50c per bu. Veal Calves — Wilson & Company pay as follows: Raney 22 8@9c Go0G ee 6c Medigm 2 5e Wax Beans—75c per bu. Watermelons—25@35c for Michigan and Indiana. ——_> +. The look of intelligence assumed by the younger lawyer as he tackles his first case is apt to cause the presiding judge to lose confidence in himself. > +. Skeleton inventories may yield skin- nier profits than fat ones. 6 MICHIGAN TRADESMAN September 21, 1932 MUTUAL FIRE INSURANCE Five Church Fires Occur Each Day. Fires in churches located through- out the United States occur, on the average, at the rate of five a day, the property damage amounting to about $3,956,000 in one year, according to an analysis of 1,754 church fires, made public by W. J. Tallamy, chief in- spector of the Metropolitan Depart- ment of the Continental and Fidelity- Phenix Fire insurance companies. The aggregate value of the church struc- tures involved in these fires, which de- irreplaceable property, stroyed much was nearly sixty-four million dollars, while the insurance carried on them amounted to about forty-nine millions, or a little above 76 per cent. Most of the churches, the report states, were considerably under-insured—-in Mr. Tallamy’s opinion, church buildings should be insured to the extent of 100 per cent. of value. In regard to the causes of the fires, the largest number—or 26 per cent. of the total—were due to lightning, indi- cating an absence of lightning rods, although the amount of loss caused by this hazard was less than 7 per cent. The greatest amount of of the whole. camage from a single cause was $742,- 947, or more than 20 per cent., atf- tributed to defective heating equip- ment. About 11 per cent. of the church ‘fires were so caused, “A number of fires in churches start in or near hot-air heating ducts and registers, where they pass through, or open into, hollow wall and _ floor spaces,” the report states, apparently as a result of the ignition of sweepings that find their way, incidentally or otherwise, into the register openings. Hot air heating plants are therefore objectionable, Church heating apparatus originally built for the use of anthracite coal, it is stated, and subsequently used for wood, soft coal or oil, may become a serious fire hazard because of the tarry soot deposits that accumulate in smoke pipes and chimney flues when the latter fuels are employed. Other causes of church fires are chargeable to electricity, open lights, portable oil heaters and lamps, care- lessness with matches and smoking tobacco, spontaneous combustion and other common hazards. e+ ___ Fire Prevention Week. Fire Prevention Week has been set for October 9-15 this year. Probably at no other time in the year is the pub- lic so conscious of the great expense and danger from fire. Every fire chief should work with local organizations and newspapers in Fire Prevention Week observance, to take advantage of the public’s state of mind. The National Fire sociation, of Boston, has devised sev- eral posters and pamphlets for distri- bution and display. They are printed in striking colors, and bring the fire home forcibly. Protection As- prevention Local newspapers are usually willing to give considerable space to the chief for his messages. Business men’s message clubs holding weekly luncheons should be addressed on the subject of fire prevention. It is the duty of the chief to do everything possible to make the week a success in his town, city or rural community Plans should be ‘made now for the campaign. Few people realize the terrible toll fire takes each Wear. understand what condi- tions in 'their homes and places of busi- ness create fire hazards. Public education is one of the most important steps in reducing fire losses. When the public begins to look for and eliminate hazards, and understands what the hazards are, losses will drop. F ew ——__2>~+«__- Protection For Storekeepers. Among the many methods which have been developed in recent years to foil the bandit who invades stores and offices, perhaps the most interesting is that of putting all funds where no one, not even the proprietor, can touch them. This type of protection, already in use by certain large companies, has recently been made available for small- er stores and offices. The money chest is placed in full view of all strangers, and the moment any cash is received over and above the amount necessary to be kept for making change, it is dropped through a slot into the chest. But let the bandit or burglar try to get the money out, and he will find that it is a steel encased concrete block which he can neither open nor remove. When it is time for the money to be removed and transferred to the bank, special control keys are used. What strikes me as in the meantime the most important advantage of this method is that it completely frees all employes from personal risks, for funds are never in their possession for more than a moment or under their control. important ——_2+-.+__ An interurban bus stopped near a garage in a small town. A passenger tossed a lighted match or a cigarette butt into some grass, which immedi- ately started to burn. The passengers were all very much worried until the driver moved the bus out of the line of the ‘fire. Totally ignoring the blaze, the bus driver started to pull out. A village employe, however, halted the bus and refused to allow it to go on until the driver and passengers had put out the fire. ———_>+~____ The Largest Peach Farm in the World. On Thursday of last week I saw the largest peaches I had ever seen in my life. I did not ask where they came from, but later learned they were from the largest peach farm in the world, and that farm is but a little more than two miles from my home, on the South side of the Huron river and the Michigan Central railroad, West of Delhi, which is four miles West of Ann Arbor. I accepted the chance to go and see it. It is owned by the Huron Farms Co., which is a project of the Detroit- Edison Co., and contains 15,000 trees in one group. There are larger peach farms in existence which are composed of two or more separate orchards, but this is said to be the largest single unit peach farm in the world. The varieties are Elberta, Banner, South Haven and J. H. Hale, the last being the largest. They are sold at $1, $1.25, $1.50 and $2 per bushel and now that the trees are stripped people are permitted to go and pick up large peaches without bruise or blemish for 35 cents per bushel, and a basket is sold them for a nickel. Baskets cost $65 per 1,000 and are bought by the carload or larger quantities. The harvest season now ended con- tinued nearly a month and sixty pick- ers were employed, while forty more persons worked in the grading room. The peaches are graded by machinery —the fuzz first being brushed off— and then packed in bushel baskets. I did not learn the size of the crop and the trees being bare of fruit I am panies. Standard Policy. Dwelling risk. Oem « Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- We insure at Standard Rates and issue a Michigan We write Mercantile, Garage, Church, School and Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. not able to make a fair estimate; but the orchard has borne four years and the trees are about ten feet tall and twelve feet across. E. E. Whitney. ——_+-~>____ The common people will have to brighten the clouds of to-day, for they have always been the ones to con- tribute to civilization. Rchard Ark- wright was a barber and he worked on his idea while in the profession. The people will again come forward and show the way to the world. Jesus Christ left His en- tire will and testament in the hands of a few fishermen and laborers of first- century Galilee—Allen Clay Lambert. ———_>~+.____ common have to The way in which things are done is often more important than . the things themselves.—Welldon. 2° Te GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cots OT Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer a is September 21, 1932 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Sept. 20—The Chippewa county fair is being held this week at Cloverland Park. It is a real old time fair, featuring horse races, motorcycle races, great horse pulling contests, with concessions and Chip- pewa’s finest crops and live stock ex- hibits. The directors are putting forth every effort to make this year’s exhibit the “best ever.” The Schoolcraft county fair, at Manistique, last week was a decided success. Their slogan of “Bigger and 3etter than ever,’ was lived up to. The high school band furnished the music. The vegetable display, as well as the live stock, was excellent and proves that the Upper Peninsula cannot be beaten for farming. Alexander Burns, for many years in charge of the U. S. weather bureau, has been pensioned and left last week with Mrs. Burns for Detroit, where they will visit friends for a while be- fore continuing their journey to Cali- fornia. They plan to make their home somewhere in the West in the future. They are leaving a lot of good friends here who will miss them, but wish them every joy in their new home. A lone bandit held up and robbed David Taylor, Newberry coffee sales- man, of $26 last week as he was driv- ing from Grand Marais to Newberry. After the hold-up the robber ordered Mr. Taylor to drive on. He reported the matter to the state police at New- berry, but they did not capture the bandit. What is needed most to-day is a four way radio set, so that father can get the base ball score, mother the cooking talks, son the dance orchestra and daughter the beauty advice—all at the same time. Art Garipy, who has ben conducting a confectionery store at Algonquin for the past several years and removed to 423 West Spruce street, has again moved to 413 West Spruce street, which has been redecorated and en- larged, giving Mr. Garipy much larg- er space to care for his trade. The D., S. S. & A. Railway will dis- continue handling the Sault Ste. Marie- Detroit sleeper between Mackinaw City and Sault Ste. Marie after Sept. 25. Our Chamber of Commerce is go- ing to take the matter up with the railroad officials, as we should receive more consideration before taking ac- tion. The hotels at the Les Cheneaux Islands are now closing for the sea- son, which makes. us think of winter, with a lull in busines at Cedarville and Hessel. George Lafleur, at Cedarville, is closing his store this week and will return to Florida to open up for the winter season. While the season just closed was not as good as was the case last year, it was fairly satisfactory considering the present conditions throughout the country. Horace France, of Royal Oak, has returned to the Sault, where he may enter into the chicken raising business, for which there is a good opportunity and a good market. Eggs and poultry usually ‘bring better prices in the Upper Peninsula than in Lower Mich- igan. Horace is a former old Sault boy and has many friends here who are pleased to have him return. The Manistiaue Bank, founded in 1889, and one of the oldest banking in- stitutions in the Upper Peninsula, re- opened its doors for busines last Thursday, after ‘being closed since April 19 of this year. Re-opening of this bank spread a spirit of optimism - throughout that community, which has been seriously handicapped. since its suspension. The re-opening of the bank within less than five months after closing is somewhat of a record in state banking circles. The local bank officials are being congratulated upon the expedition with which the _ re- organization plans were carried out. MICHIGAN TRADESMAN Manistique will soon have cheaper light and power as the Edison Light and Power Co. will reduce the rate from LQ to 25 per cent. as soon as the Public Utility Commission ‘has ap- proved the request. The Sault has also made a similar request, but we have not as yet received any reply. Those who cannot co-operate should keep away from revolving doors. William G. Tapert. —_>->—__ Special Meeting of Dry Goods Asso- ciation Next Month. _ Lansing Sept. 20—During the past few months when business has been bad and collections poor we have not thought it best to spend our time dur- ing the hot weather incurring expense in visiting our members. Considerable work has been done in calling upon members who have business troubles to adjust. The collecting of insurance premiums has also occupied our atten- tion. As soon as convenient after labor day a meeting of the Association of- ficers and directors was called in Lan- sing Friday, Sept. 9. This meeting was attended by our president, both vice- presidents, the manager, four directors and two former presidents. A quorum was present. The manager submitted a typewritten report of four pages, also financial reports for the fiscal years ending jaly 1, 1931, and July 1, 1932. It was shown that the collecting of dues has not been easy during the past few months and a proposition for a re- organization of our method of collect- ng dues was made in detail. This was thoroughly discussed by our directors and approved after an examination of the plan by a committee composed of F. E. Mills, Henry McCormack and H. L. Wever. The substance of this report and the action of the board on the subject of the collecting of membership dues has been given in a personal fetter to the members of our organization. We ask you to carefully preserve this letter for future reference, making note of the fact that our membership is divided in four classes—those whose dues be- gin on January 1, April 1, July 1 and October 1, respectively. Since this letter has been sent to our members, it need not be repeated in this bulletin. The terms are liberal and since the dues have been reduced and the beginning of the fiscal year ex- tended, we confidently hope and ex- pect that the payment of dues will be made more promptly. Our members should know that it requires money to operate a useful mercantile association. Mr. Hammond recommended that a one day convention be held in Lansing during the month of October and a two day convention in Grand Rapids in March. This recommendation was discussed and it was decided to fix the date of our one day convention in Lansing on Thursday, Oct. 27. At the request of the president, the consider- ation of the spring convention was de- ferred until a later meeting. It was thought that a well-prepared program for a one day convention would be better for all concerned than three or more district meetings held in different parts of the state. The manager intends to call upon all mem- bers of the Association during the fall months. The Board of Directors emphatically advise all merchants to refrain from making any contracts with collection agencies. The manager was instructed to communicate with collection bu- reaus of the principal cities of Lower Michigan and, after making proper arrangements, recommend to our mer- chants that they place their accounts for collection with organizations which are properly regulated to do this work. This is likewise a topic for the next bulletin. We quote verbatim three paragraphs from our typewritten report to the Board of Directors. They are given herewith without further comment: We do not care to discuss pattern contracts except to say that practically every merchant in Michigan desires a revision of his pattern contract, and very much of our time has been spent traveling from Lansing through differ- ent portions of the state to help mer- chants get extricated from unjust ar- rangements. This subject is an un- ceasing source of trouble and dissatis- faction. The reports of our insurance company are encouraging. I do not mean by this that there have not been cancelled policies, but under the splendid man- agement of our president and secretary- treasurer, losses have been _ paid promptly and the gross amount of in- surance in force has not been dimin- ished very much. We believe that the affiliation with our insurance company has been very beneficial to all con- cerned and our experience with them has encouraged us to make the recom- mendations above with reference to stock reduction sales and collections. No one can foretell what we will be confronted with in matters of legisla- tion when the Michigan Legislature convenes during the winter and spring session of 1933. The headquarters of- fice wi ‘ye alert at all times to secure copies vc. bills and resolutions which have to do with mercantile interests. We will plan to be in Lansing almost constantly during the last half of the session. Jason E. Hammond, Mer. Mich. Retail Dry Goods Asso- ciation. —_»->____ An Explanation Which Does Not Explain. Sparta, Sept. 9—A_ short time ago we received a shipment of salmon from a brokerage house with the name of Oceanic Sales Co., Seattle, Wash., appearing on the label. Inasmuch as the packing cases had originally been marked for the A. & P. Tea Co., could you ascertain if this outfit is part of the chain organization, as we do not wish to buy from the A. & P. outfit knowingly. Johnson-Smith Co. With a view to ascertaining the ex- act facts with as little delay as pos- sible, letters of enquiry were addressed to R. G. Dun & Co., the Better Busi- ness Bureau of Seattle and the Oceanic Sales. Co. No reply has yet been re- ceived from the two first named. The latter replied as follows: Seattle, Sept. 16—-We have _ for acknowledgment your letter of Sept. 12 stating that you understand we have sent at least one shipment of salmon into Michigan packed in cases which have been marked for the A. & P., and asking whether or not we are part of the chain organization and also to inform you why it is we have used packing cases which were orig- inally marked for your friend, the enemy. We thaven’t the slightest idea to what shipment you refer. Our records do not show that we have used pack- ing cases originally marked for the A. & P. We would appreciate, there- fore, your giving us further information, We would like to have the name of the buyer to whom this salmon was ship- ped, als othe brand, and find out, if you can, when the salmon arrived. ‘We are not in any way connected with the A. & P. or any chain or wholesale jobber. We are exclusively salmon packers’ sales agents and we cannot figure out what you are refer- ring to, although we might say that a very substantial packer here, known as the Nakat Packing Corp., is owned by the Great Atlantic & Pacific Tea Co., and they, like other packers, sell part of their salmon at times to the gen- eral trade. However, we haven't secured any from them this year at least, so we, like yourselves, are inter- ested in knowing more about this matter. It might be possible that some of the salmon we have sold to jobbers in various parts of the country has been resold and shipped to the A. & P. in Michigan. It might interest you to know, however, that practically all salmon packers, as well as fruit and vegetable packers, sell salmon to the A. & P. on the same basis they sell to any wholesale jobber or chain in the United States. We would, therefore, appreciate your writing us fully advising what prompted vou to write us for the in- formation requested in your letter. We take it that your publication is at least unfriendly to the A. & P. We would be interested in knowing whether you are unfriendly to chain stores in gen- eral. If so, why you feel that way. Oceanic Sales Co. The Tradesman requested the in- formation above described so as to de- termine, if whether the Oceanic Sales Co. is a creature of the A, & P. the same as the Nakat Packing Corporation ts. Phe flatter is very possible, frank in defining the attitude of the but further affirmative character 1s correspondent company, proof of an needed to make the situation entirely clear. The Tradesman is decidedly un- friendly to chain stores as a class, be- cause the supremacy of the chain store theory of business means the destruc- tion of the independent which would be the ‘first step to the establishment of monarchial conditions merchant, in this country. ae Every successful man must have a certain amount of egotism, even though he does not need to parade it. The confident belief that one is able to deliver the goods is more than half the victory —Roy L. Smith. ee Buy commodities selling under pro- duction cost. = IT KE good DELICATESSEN PAPER HAT final ''slap'' of a KVP Delica- tessen Sheet—dainty, white and ap- petizing—is often the touch of service that goes far to build a steady trade. Housewives know that the food, itself, is protected and the package can be carried without danger of seepage. KVP Delicatessen Paper is an all-round utility product; air-proof, moisture- proof, odorless and grease-resistant. It comes in rolls, boxes and neat wall cartons. Let us send you working sheets and information on other KVP Papers which will increase your profits through increased trade. Kalamazoo Vegetable Parchment Co. Kalamazoo, Michigan IF GERMANY HAD WON. Much can be said in a sentence, and much is said in a sentence in the Fort- Stephen Gwynn, in his monthly commentary on current events, writing of German reparations, says: “Undoubtedly Germany has been hard pressed, although not, I think, so hard as a victorious Germany would have pressed the losers.” This remark deserves the special consideration of those half-baked thinkers who bob up now and then to ask with a triumphant air, “Who won the war?” The implication is, that all nations suffered have made any serious difference if the roles nightly Review. not merely severly but that it would not of victor and vanquished had been ex- changed and the terms of peace had been dictated by Germany. How anybody who remembers the terms of peace which the German gov- ernment offered during the war can suggest that it did not greatly matter who won passes understanding. Any other person making the suggestion simply fails to picture what would have followed a German triumph. The kaiser and the military party would have reaped the rewards of success, not only abroad but also at home. They would have been established more securely than ever. Their arrogance would have known no bounds. Their demands for an ever larger navy would have been more strongly backed than at any time before. The defeated na- tions, on the other hand, would not have accepted their fate and Germany’s domination of Europe as final. There would have ensued a race of arma- ments beside which what-had gone before would have seemed child’s play. Europe would have been an armed camp in a new and more terrible sense. A second war of conquest by the kai- ser, of which much has been said fool- ishly since the end of the first one, would then have been a grim certainty. There may be myopic persons in this country, in England or in France who do not know who won the war, but there is a wretched old murderer at Doorn and there are other men, some old and some not old, in Ger- many, men formerly his associates, who know who lost it. TRADE SUGGESTIONS. Three of the four suggestions put forward by Dr. Stephen I. Miller, of R. G. Dun & Co., before the conven- tion of the American Trade Associa- tion Executives last week in Atlantic City have been offered on several oc- casions in this column and_ possibly they may soon make sufficient impres- sion to be carried out in the organiza- tion field. They included the need of co-ordination among the many asso- ciations, the importance of business education and the setting up of stan- dards which those entering or conduct- ing business may be forced to under- stand even if they do not carry them out. Dr. Miller recommended that in or- der to spread enlightened co-operation it might be well to confer with the Department of Commerce on ways and means. A_ counter-suggestion might be that the trade executives MICHIGAN TRADESMAN through their own organization, and with the financial assistance of their memberships if necessary, set up their own permanent and operating head- quarters with a staff to look after the mass of work which might be under- taken. At present the only operating activity of the organization is an em- ployment bureau. A number of associations now keep in fair touch with what others are doing, but it is safe to say that many of them are conducted very rigidly within their own fields. There is an absence of real contact, even with branches of the same trade or industry —a watertight condition which is often responsible for a good deal of wasteful friction. ° As far as the question of business education goes, the possibilities are truly boundless. In many lines even the fundamentals of efficient practice have not been imparted to the mem- berships themselves, not to count in the outsiders who are so frequently re- sponsible for the vicious competition which causes such damage. DEVELOPMENTS REVERSED. A reversal in general business de- velopments and influences took place last week when security and com- modity prices, which have scored rota- ble advances, suffered reaction and basic industrial lines, which had been touching new low levels, started up- ward. This change was not unexpect- ed, since it was quite generally felt that the security and commodity move- ment had over-discounted ‘he small gains in actual business. The weekly business index enjoyed its best gain of the year. Only cloth output was lower, and substantial in- creases were registered by the eiec- tric power and steel series. The upturn in the former probably reflects the ex- pansion of operations in the textile lines, which have led the improvement so far. Textile increases also figured largely in the August advances in em- ployment and payrolls in New York, which exceeded the fractional seasonal gains by good margins. It was commonly accepted that the election results in Maine brought about the setback in security prices. Presi- dent Hoover took the occasion to urge greater education of the public regard- ing the issues at stake and to infer that the present administration was best fitted for carrying out the steps taken to bring about economic recov- ery. Since most of the agencies of this sort are headed by leaders of the opposite political faith, the argument appeared to have little weight. It might be added that most of these agencies were also of Democratic con- ception in one way or another. In some quarters it was felt that the surprising upset in Maine may hasten forward those construction projects and other relief steps which have been suffering from the delay asociated with most efforts of the present adniinistra- tion at Washington. BUYERS MAKING GOOD. In the comparatively brief period which has elapsed since many stores returned to the old principle of giving buyers greater responsibility for the operation of their departments, grati- fying results have already been noted. Some of the active trade which stores have enjoyed since the start of the Fall season has been traced, in fact, to the offerings placed before consumers in better assortments and designs by buy- ers who are now able to operate more freely and without the restrictions which were placed on them by Central offices or by arbitrary merchandise managers and controllers. Manufacturers commented last week on.the changes which they noticed. They pointed out that in the initial buying for the season orders were given with much greater assurance and in larger quantities. Quick action must have been obtained in many sec- tions of the country on these pur- chases, because re-orders have already been received, which indicates, of course, that the first offerings were sold or had met with sufficient re- sponse to justify placing additional business. It is the producer’s view that the merger movement during the boom was largely responsible for the re- strictions placed upon buyers. Places had to be made for numerous retail executives when these combinations were formed, with the result that au- thority passed from the buyer to cen- tral managers of one kind or another. Store operation, it is pointed out, grew very scientific but so involved that pos- sible advantages were lost in a mass of red tape and costly detail. The “new freedom” for buyers seems to be working out nicely for the stores, as it usually does when the man on the firing line gets responsibility. FOREIGN TRADE RECOVERS. Foreign trade returns for August in- dicated a small measure of improve- ment, but in the import rather than the export division. Recovery was made in imports, the daily average rising 14.6 per cent. over the very low level in July, when the seasonal change is practically nothing. On the other hand, exports rose 4.6 per cent. on the same basis and failed to attain the usual seasonal increase of 5.4 per cent. On a seasonally adjusted basis, exports fell to a new low. At $109,000,000 there was a small gain in the August total for exports over the July figures, but a drop of 34 per cent. from the value of such ship- ments in August, 1931. The loss in exports for eight months was 36.4 per cent. Despite their jump last month, im- ports at $91,000,000 were 4514 per cent. under the total of a year ago. The decline in the value of incoming ship- ments for the eigtt months of this year, however, is only fractionally high- er than the drop in exports and stands at 36.6 per cent. Reversal of the gold flow was shown by last month’s figures when, for the first time since last December, imports exceeded exports of the metal by $6,103,000. This sum, of course, has been increased largely in the last two weeks. Of particular interest just now in foreign trade development is the move- ment under way to effect some barter- ing arrangement with Soviet Russia. September 21, 1932 Announcement was made during the week of plans being considered by the organized export interests and also of swapping arrangement on aluminum wire and oil reached by one of the largest companies here. DRY GOODS CONDITIONS. Less favorable weather, the setback in security and commodity markets and politicat developments brought about some slowing down in the recent trade spurt during the past week. Most mer- chandise departments felt this slacken- ing. Demand for women’s apparel saw a little quickening of interest in ccats. Home furnishings business was rather spotty. Men’s wear trade was reported as only fair. For the first half of the month it was reported that sales ran around 17 per cent. under those in the same period last year. This would approxi- mate the decline in retail prices over the twelve months, which was reported by the Fairchild index as 17.3 per cent at the end of August. This index dis- closed one of the smallest decreases during August since the depression started and may mark a reversal soon in the long downward movement. A compilation of chain store results last month indicates that the loss of 15.38 per cent. was sustained in sales under a year ago by thirty-three large systems. For eight months sales of these chains declined 12.44 per cent. The leading mail-order-chain organiza- tion reported a drop of 21.6 per cent. in sales for the four weks ended Sept. 10. The decrease for the year to that date was 21.9 per cent. While deliveries were still a little slow in various branches of the whole- sale merchandise markets during the week, the situation showed improve- ment. In fact, there were complaints here and there of cancellations which would indicate that normal conditions are speedily returning. Reaction in re- tail demand should emphasize this trend. COUNTRY DOCTORS. When nearly one thousand persons assembled at Mulvane, Kans., recently to honor the veteran physician who had ushered them into the world, they paid tribute not only to an individual but also to the traditions he repre- sented. The old-fashioned country physician was one of the heroes of his profes- sion. Scientific names now dignify the shrewd psychology he administered along with his pills and powders. Un- der conditions that would be consid- ered impossible to-day, he performed many feats of surgery. No mud was too deep and no blizzard was too blind- ing to keep him from answering a call to duty. The midnight beat of hoofs along the pike usually meant that he had sacrificed another night’s rest in order to relieve some one’s suffering. The old-time country doctor is pass- ing. As with the circuit rider and the colporteur, his type will eventually be- come extinct. But the recent assem- blage in Kansas shows that modera medicine can well afford to honor the traditions of courage and duty that thousands of country doctors left be- hind them. September 21, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. If there ever was a more perfect day than last Saturday I have yet to see it. With blue sky, fleecy white clouds, bright sunshine and a brisk breeze, the day was all that could be desired. Our plans were to cover the three prin- cipal towns of Oceana county, but we found so much of interest in Shelby that we had to head homeward after calling on some of the Tradesman’s friends in that interesting town. Our first call was on Harold Royal, manager of the Oceana Canning Co. Mr. Royal was in Chicago, but his assistant told me the season’s pack has been completed; that about 40 per cent. of the pack has been sold and shipped; that there will be little difficulty in disposing of the remainder of the pack. The next call was on the leading hardware dealer of the town, A. J. Rankin, who has done business on the same corner for thirty-nine years. Mr. Rankin also was not n when I called, but Orrin Wylie, his assistant, told me Mr. Rankin came to Michigan from Canada about forty-five years ago and managed the company store of the cor- poration which operated charcoal kilns at Mears, Shelby and New Era until he engaged in the hardware business for himself at Shelby. Mr. Rankin is president of the Oceana Canning Co. and a director of the Shelby State Bank and the [Tirst National Bank of Hart. He is planning to spend the winter at Hollywood, Florida, which has lately become an annual feature with him. The stock in the dry goods store of Meyers & Son has been sold to a man named Glass, of Bay City, who will probably remove it to some other town for disposal. This act closes the career of one of the oldest mercantile establishments in Shelby. Floyd L. Meyers, the surviving partner, was out of town when I called on him, but Mrs. Meyers told me he has no plans for the immediate future. Of course, I called on my first em- ploye when I started the Tradesman, forty-nine years ago, Harry M. Royal, | who is now the newspaper Poo Bah of Oceana county, directing the publica- tion of four newspapers located in as many different places. He is in much better health than he has been for several years and is already planning to spend the coming winter in Sebring, Florida. He sent the Tradesman many interesting letters from Florida on his previous visits to that State. I hope he does the same during the coming winter. I found Tom Reed, the sturdy cham- pion of Republicanism in Oceana county, undertaking to figure out how Dickinson can continue to be elected Lieutenant Governor every time there is an election, no matter how available the opposing candidate may be. I have always supposed that Mr. Reed was one of the most astute politicians in the State. He has been a member of the Legislature and Lieutenant Gov- ernor, but if he wants to hold office perpetually he will have to pull away from the Congregational church and join the Methodist body, which is suf- ficiently strong—with the asistance of the drys—to keep Dickinson in office forever and a day. One reason why Mr. Reed has no particular use for Dickinson is that when he was elected to serve in the Senate Dickinson put him on the tail end of several very un- important committees. He took Dick- inson to task for this condition and was told by Dickinson that Frank McKay, of Grand Rapids, made up the list of committees for him; that all he had to do in the matter was to receive the list from Mr. McKay and hand it over to the clerk of the Senate to be read. The fruit season is now at its largest volume in Shelby. The Co-op organiza- tion is handling enormous quantities of peaches, pears and apples. I was told that the receipts of fruit from the 140 members of the Co-ops are always largest on Sunday. The new Shelby State Bank has struck its gait and is forging ahead rapidly. The hills of Oceana county—always an interesting feature for me — are greener and more glorious than ever this fall. The Daggett cannery, at Coopers- ville, is now running on tomatoes. When the tomato pack is completed, it will switch to peaches, pears and soup. No mince meat or crab apples will be canned this year. Much soup will be put up in six ounce cans to retail at five cents. During the kaiser’s war a Grand Rapids business man came to me with this appeal: “My sister has an only son in the service of his country with the American army in France. For some months she heard from him reg- ularly. Then all commumnication ceased. She can obtain no information through her local congressman on the Eastern side of the state and her hair has grown grey due to her anxiety. Can you help her?” Tl told my friend I would do what I could and immediately dispatched a telegram to Congressman Mapes, im- ploring his assistance. Before the day was over I received a reply, stating that the Secretary of War had com- municated with the son directly that day and that he was well and happy and that his mother would hear from him soon. We could read between the lines and readily discern that the son was acting as a spy behind the German lines. This he was prepared to do, because he was of German birth and spoke the language very fluently. On being released from that department of Government service, he wrote his mother at- great length, although the assurance of the Secretary of War had already allayed her fears. This is the kind of service Senator Mapes is en- abled to render his constituents be- cause of his long experience in Wash- ington and the influential position he occupies because of his ability and his high standing with the head officials of the Government. It would require another twenty years for a greenhorn to reach the influential position Mr. Mapes now occupies with the seats of the mighty. The low prices of fruit and vege- tables this season have advantages as well as disadvantages. While the pro- ducer suffers from the curtailment of his usual income, the man out of work and with limited income finds himself able to purchase farm products he has been able to consume only sparingly in previous years. What is one man’s food is another man’s poison. The world loves a good loser and has only contempt for a poor loser. George Welsh comes under the latter classification. It is reported he is now undertaking to secure the approval of his friends to run on the stump as an independent candidate for governor— not that he expects to be elected, but that he wishes to pull down the major- ity Brucker would receive if he has no running mate on the Republican ticket. In other words, George wants revenge because he did not have enough votes to enable him to make much of a show- ing in his contest with Brucker. Three weeks ago I told my mercan- tile friends that if George Welsh was nominated for governor I would advise them to vote for the Democratic can- didate. The result of the primary elec- tion has rendered such a course entire- ly unnecessary. Both parties now have thoroughly representative men at the heads of their tickets. Both Brucker and Comstock have demonstrated that they have the confidence of their con- stituents. They are both worthy men who hold mandates from their re- spective parties. Michigan will be safe with either man in the chair of chief executive. The merchants of Michigan are to be congratulated that the men- ace they would have faced if Welsh had been nominated and elected no longer confronts them. The Disabled Veterans of Foreign Wars raised about $800 last week by the sale of fabric flowers on the streets of Grand Rapids. Sales were made by people who bore no resemblance to war heroes. My thought is that if the sale had been handled by men who had lost an arm or leg in the service or who have other evidences of war injury, dressed in the uniform they wore while in the service, the returns would have been five times larger than they were. One of the candidates who ran for nomination for Congress against Carl Mapes in the recent primary election voluntarily gave his constituents his measure the night before the primaries by broadcasting one of the most bare- faced lies ever uttered by a candidate for office. The falsehood was so mali- cious and libelous that the slanderer should be forced to spend ten years in a penal institution to expiate his crime. Mr. Mapes appears to be inclined to treat the matter lightly, on the theory that lies always re-act on the liar, but many of his friends — including the writer—think he should make an ex- ample of the mendacious scamp who gave expression to a false statement too late in the campaign to permit its explosion before the polls closed. If this wretched defamer ever dares to show his head in politics again he will be treated with contempt by every honest citizen. The head leaders of trade unionism are coming to realize that the policy of Samuel Gompers in allying union- ism with crime of the most despicable sort is wrong; that the racketeer move- ment crcated by Jesser leaders of trade unionism—under the approval and en- couragement of Gompers— must be eradicated, root and branch, in order that unionism may not be abolished by law, created and enforced by every right thinking man and woman in America, H will he gratifying to American citizens, who still look for- ward to the continuation of the Amer- ican republic as a home for civilized people, to read the following item from Chicago in the New York Times: Charges that twenty-eight national labor groups are in the hands of gang- sters, radicals and crooked politicians will be made in a Nation-wide radio campaign to be sponsored by the American Federation of Labor. William Green, president of the American Federation of Labor, and Matthew Woll, vice-president, will be the keynoters in a series of daily broad- casts over a coast to coast hookup de- signed to lay the alleged facts before the 2,000,000 members of the unions affected, and before union labor gen- erally. The broadcasts are scheduled to begin in about two weeks. A mass meeting of all union labor in Chicago will be held in the Coliseum next month, presided over by John Fitzpatrick, president of the Chicago Federation of Labor, with the avowed purpose of laying plans to “drive the gangsters out.” E. N. Nockels, secretary of the Chi- cago Federation, Mr. Green and Mr. Woll will be among the speakers. “A state of war exsits and hositilities must continue until one side or the other definitely is the victor,’ Mr. Woll said to-day. Mr. Nockels said that the situation is most serious in the Chicago area. The recent murders and kidnappings of local labor leaders and threats voiced against others are indicative of the gravity of of conditions, he said. The fact that the American Federa- tion of Labor was engaged in a sweep- ing undercover investigation was also revealed. The huge mass of data thus obtained is being assembled in New York and the meat of it whipped into shape for radio presentation to union labor and the American public. “We intend to give every one in the country the exact facts in a series of twenty daily broadcasts,” said Mr. Nockels. “Mr. Woll will speak from New York, and each expose will be followed by orders to union locals to rectify conditions. If they can’t do it alone, we will help them.” My exposure of the unbusinesslike methods of the Consumers Salt Co., alias Puritan Salt Co., of Columbus, Ohio, in last week’s Realm of Ras- cality has brought a flood of letters from merchants who hhave ‘been victim- ized by the representatives. of the con- cern. ‘In all cases the merchants who (Continued on page 23) 10 FINANCIAL __ Supervision That Has Hurt the Rail- roads. Present difficulties of the railroads, according to a special committee of bankers, railroad presidents and ship- pers appointed by the United States Chamber of Commerce, are the result of too rigid regulation ‘by the Inter- state Commerce Commission, This is a thesis, of course, which frequently is advanced. The same reason has been given for the plight of the banks and, in fact, for the condition of the whole economic system. “Too much regulation” apparently is a catch-all excuse for almost anything that comes along. The fact of the matter is that It is not “too much” but “too bad” regulation that causes so much diffi- culty. According to this committee, which has been studying the railroads, there has been too much control over rates, earnings and financial policies and a too elaborate regulation of details of railroad equipment and operation. The solution of the problem of the carriers, in their opinion, requires that the roads “should have freedom of opportunity to make earnings in accordance with business conditions, reduce their fixed indebtedness and establish adequate reserves.” There is a great deal to say for this point of view in connection with the railroads. Unquestionably our car- riers have been burdened with such detailed regulation and elaborate super- vision of their operation that they have not had anything approximating industrial freedom. Theoretically at least much of this has been unneces- sary and the country might be served better if extensive modifications were made in the powers of the Interstate Commerce Commission. It must be recognized, nevertheless, that ‘this regulation was applied to the railroads ‘because of their own activi- ties and attitude. The interstate com- merce act in 1887 was passed solely because of the practice then being in- dulged in by the railroad managers. The Elkins act of 1903, the Hepburn act of 1906 and the Mann-Elkins act of 1909 were added because the United States Supreme Court gradually emas- culated the interstate commerce act. In 1920 the transportation act was passed because the Nation still did not have confidence in the willingness of the railroad managements to operate the roads for ithe benefit of the public. The last act went about as far as it is possible for public regulation to go. The next step, in broad terms, is Gov- ernment ownership. If a change is to be made at this time, therefore, it means adopting virtual Government ownership or retracing our steps to a laissez-faire policy and dependence up- on the managers of the American rail- way system to recognize the responsi- bilities of being in charge of a quasi- public industry. Neither of these steps can be viewed with confidence. There is no basis for believing that Government ownership in this country would be successful. To the contrary, there is very strong evi- dence on the opposite side. Likewise a return to a comparatively unregu- lated state in the railroad field is open MICHIGAN TRADESMAN to serious objections. The very na- ture of the business is such that unre- stricted competitiom and dependence upon “gentlemen’s agreements” is so- cially undesirable. The real problem to-day then is not to attempt a basic reform of the under- lying theories upon which we are op- erating but to attempt to get this theory executed in a better manner. We need a central regulating body which will be constructive and show leadership instead of being mere fol- lowers, It perhaps is not at all an exaggeration to say that a very major portion of the railroad troubles of to- day are the result of the fact that the Interstate Commerce Commission has been too easily influenced. The com- mission, for example, has permitted financial policies which have placed an unbearable burden upon the railroads. Wisdom and an appreciation of the economic trends by members of the commission, in other words, are much more needed than a change of philos- ophy of the proper relationship be- tween our railroads and the state. Ralph West Robey. [Copyrighted, 1932.] —_+-+>____ Stock Selecting Methods. Study the daily moves, the weekly average moves and the monthly aver- age moves on each stock. It is im- portant to know the normal average and the abnormal. The abnormal moves do not come very often and do not last for any length of time. Many traders check ‘back these moves for a year or two so that when the break does come into activity, they can study the volume of the sales at the various moves either at the top or bottom. Always watch the bottoms and tops for signs. Do not be in too big a hurry to trade. Wait until the other traders have followed the market and then this shows you that the market has turned. If you are waiting to sell short, it is safer to sell after stock has made one or two lower tops and lower bottoms. This shows you the trend has been reversed. If you are waiting to buy a stock, you should watch it until it begins to raise the bottoms and the tops. If a stock cannot make a higher bottom and hold it, it is in a weak position and should not be pur- chased. Many times a stock will make a higher bottom but fail to make a higher top. That is, it crossed the level from which the last decline start- ed. This indicates that buying is not strong enough to offset the selling. Mention has been made in these articles to the effect that the investors should go with the trend and not against it. This is one of the strong- est points in successful stock selecting methods. If the stock advances sharp- ly on large volume, then has a quick decline, rallies on a small volume, does not go back to its high level and re- mains for days near the top of a rally with small volume, it means that the buying power is lacking and that the advance will tbe checked. Traders should either go short, after a few days’ dullness, or sell short just as soon as the stock breaks under the level of days of small fluctuations and small volume. After a panicky decline on a large volume, the rally follows, which means shorts are covering. If the stock reacts, gets back near the low level, does not break it and fluctuations are small and volume is small; it indicates that the selling has dried up and that prices will not go lower. Investors should buy at these levels as the trend is upward. Jay 1. Petter: —_—_+ + <-____ Some Theories Have Economic Tinge. It would be interesting if someone would make a compilation of the absurd theories which have been ad- vanced recently to explain the action of the stock market. These theories have ignored completely the actual facts, although the latter have been quite sufficient to provide an adequate explanation of the course of stock Analysis of any se- curity furnished up- on request. J. F. STERLING, Statistician J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 September 21, 1932 prices. They have been theories, rather, which by the wildest stretch of the imagination could mot be viewed as worthy of serious consideration, Most of these extraordinary ex- planations apparently neither have originated in nor received other than humorous attention from the financial district. Stock brokers, in the main, believed the sharp rally thoroughly justified and adequately explained. Board room loafers, on ‘the other hand, have felt it necessary to get some deeper significance than mere economic facts into the movement. While prices were advancing by leaps and bounds there appeared to be no limit to the absurd ideas they were willing to foster. W West Michigan’s oldest and largest bank solicits your account on the basis of sound poli- cles and many helpful services . . . OLD KENT BANK 2 Downtown Offices J12 Community Offices GRAND RAPIDS Beinn NATIONAL BANK a . UNITLOF' DETROIT UNION GROUP. | INCORPORATED Established 1860 Incorporated 1865 THE E; | ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan & September 21, 1932 MICHIGAN TRADESMAN 11 For example, we have had those who maintain ‘that there is no pos- sibility of Hoover being defeated and that as the result of this we gradually will climb to a peak of prosperity un- der the leadership of his sound poli- cies. The public, so this group main- tains, has come to realize this and consequently has rushed to jump on the ‘band wagon. There has. been, thus, a removal of uncertainty and higher stock prices are a reflection of the increased security which is felt because there will be continuation of the present administration. Another school has taken just the opposite point of view. They insist that it now is apparent that Roosevelt will be elected and they contend that since Roosevelt is an inflationist this means that we have a period of great credit expansion ahead of us. The rise in stock prices, hence, is the result of the public suddenly realizing that enormous amounts of purchasing power will be injected into the eco- nomic system and this will make equities appreciate rapidly. In addition to these political ex- planations of why the market has had such a rapid advance, there also are the theories which have an economic tinge. These differ from the above in that they may have a grain of truth. Their silliness, in other words, arises from misinterpretation or exaggera- tion rather than stupidity. It is an unfortunate commentary on our gen- eral economic reasoning ‘that there scarcely is a single element in the en- tire business structure that ‘has not ‘been tied up within the past six weeks to some theory which is almost as absurd as the political ones cited above. A fourth group of people is com- posed of those who think that there never jis anything ‘but manipulation in Wall Street. The individuals who hold this point of view always are de- lightfully exact and can give names, amounts and objectives in every major movement, One member of this group, however, in the present instance de- serves special citation for what may be considered a real contribution. Ac- cording to him, “stocks are put up— but go down.” Ralph West Robey. [Copyrighted, 1932.] ——+ Corporations Wound Up. The following Michigan corporaitions have recently filed notices of dissolu- tion with the Secretary of State: Levitt Hardware and Accessory Co., Royal Oak. Pioneer Oil and Gas Co., Cadillac. Stout Air Services, Inc., Dearborn. Wotring Chevrolet Co., Inc., Dearborn Kellogg Toasted Corn Flake Co., Bat- tle Creek. Real Estate Refinancing Corp., De- troit. Solomion Brothers Tailors, Inc., De- troit. J. C. Haartz Co., Detroit. Wallace Potato Exchange, Inc., Wal- 1aice. Miax Bronstein, Inc., Highland Park. Arthur C. Keil, Inc., Grosse Pte. Park. Escanaba Oil Co., Escanaba. Steers Maguire Corp., Detroit. Riblet Title & Bond Co., White Cloud. Fields $22.50 of Battle Creek, Inc., Battle Creek. Clow Gasteam Heating Co., Detroit. Kinnear Stores Co., Lansing. U. S. Pressed Steel Co., Kalamazoo. Falls-Hiall Corp., Detroit, Bradway Properties, Inc., Detroit. Talking Politics Should Be Taboo. Where? In the store, of course. At other places, as in his own home or in the home of a friend or neighbor, when walking or riding with a com- panion, at lodge or club, a storekeeper or his clerk has as good a right as any other man to express his opinions and discuss all the issues of the campaign with those of his own political faith or with those holding opposite views. If a person of tact and fair minded- ness, always willing to let his opponent score when he presents the more con- vincing argument, a merchant may, as a usual thing, enjoy this privilege of free speech without loss of friends or customers. But let there be a strictly enforced rule, “No talking politics in the store.” Does someone ask, why must a sub- ject of conversation that is perfectly allowable elsewhere be taboo in a store? A score of reasons might be given, but three that are outstanding will be sufficient. 1. The habitual talking of politics quickly marks your place of business as a back number. Discussing the merits and demerits of competing candidates and the platforms and policies of the rival parties, simply isn’t done these days in shops which are up-to-date. Long-drawn-out but sometimes witty and cogent political arguments were a characteristic fea- ture of the country crossroads store of fifty or seventy-five years ago. Often the same sort of discussion was indulged in at the more pretentious emporiums of the towns and cities. But this old custom has died out in all mercantile establishments, rural and urban, that follow modern methods. 2. Talking politics takes time that is needed for the work of the store. It is sure to result in a condition of dirt and disorder, failure to keep up cor- respondence and book-keeping, and even neglect of customers. political talk goes against the grain of every person who enters a store, even if he or she holds exactly the views expressed. When those who train in the opposite camp come in, they are sure to resent ideas that are contrary to their convictions. Adherents of all parties feel instinct- ively that marts of trade are by rights neutral ground. 3. Hearing A merchant need not be a mute nonentity as a citizen. He should take a keen interest in all that relates to the public welfare, and if a man of force and brains, may exert a strong influ- ence. But Jet him remember that political propagandism should be ex- ercised only in the right way and in the right places. Ella M. Rogers. —_~e-+<___ Rejoice Over Opening of Lansing Sugar Plant. Lansing, Sept. 19—The_ regular meeting of the Grocers and Meat Dealers’ Association was held Thurs- day evening at the North End Com- mercial Club rooms. Banquet was served at 7 o'clock, followed by singing led by Gus Kopietz. The meeting was turned over to John Affeldt, Jr., who gave us a brief outline of ‘how the idea of opening the Lansing sugar plant started, the steps the North End Commercial Club had to go through, the long line of obstacles they had to overcome, es- pecially because business men all over the State said the plant would never be ovened. The officers of the Beet Growers Association and the personnel of the Lansing plant including Fred Hutty, Manager, also a member of the North End Commercial Club and one of the ‘hardest workers to obtain the opening of the local plant were introduced. Mr. Crawford, President of the Crystal White Sugar Co., addressed us. He spoke in high esteem of his co-workers. He stated there were 1,209 farmers raising 8,800 acres of beets. He said he had great confidence in the Lansing crew, because they are not only experienced and skilled men, but are inspired by a great faith in the project. Mr. Crawford also stated: The local sugar plant has the lowest freight rate of any distributing point in Michigan. _2. There will be plenty of adver- tising to help sell the sugar. 3. The home owned stores or mer- chants will buy beet sugar as cheap as the two great chains. 4. The beet sugar will be put up in conveniently sized packages and sacks. Mr. Symonds, Vice-president of the Crystal White Sugar Co., told us he marveled at the wonderful co-onera- tion and assistance extended the com- pany by Lansing people. The Sugar Festival pregram was outlined to us by Bud Urquhart, of the North End Commercial ‘Club, for Sept. 28. We also had the pleasure of having the State Secretary of the Grocers and Meat Dealers Association, Herman Hanson. Mr. Baldwin, director of the exten- sion workers of the M. A. C., was called on. He explained how the A. & P. Tea Co. had used part of a letter from one of the extension workers in the Upper Peninsula for an advertise- ment and said he was sorry and that it would not happen again. Mr. Crawford spoke again that the M. A. C. extension workers had gone the limit to help nut the sugar proposi- tion over. They had even obtained a Farm Board loan of $20,060 dollars for the company. The University of Mich- igan is also helping to plan ways for the sale of sugar and by products. Motion made and carried that the Secretary write letters to show our appreciation to those who donated to make our picnic a success. Profit from the picnic was $51.90. The meeting was a real success, thanks to John Affeldt, Jr., and his banquet committee. Kenneth Olson, Sec’y. a To the business man Soviet Russia stands as a model of incompetence and inefficiency. To the social worker it is a thrilling experiment in social adjustment. To the laborer it is an attempt to rule by the hitherto dis- inherited. To some sentimentalists who sojourn there for a few days it is And to the tourist de luxe it is a damnable discomfort.— Elisha M. Friedman. a beautiful dream. AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square BUSINESS INSURANCE The best insurance for your business is a connection with a strong bank which is ready with its support in emergen- cy, and its co-operation in the hour of opportunity. The GRAND RAPIDS SAVINGS BANK, is such a bank, STRONG enough to protect you, LARGE enough to serve you, SMALL enough to know you. We invite your account, Business or Personal. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices PO A A OY OO =e ecco MICHIGAN TRADESMAN September 21, 1932 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Bberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley. Battle Creek; Ward Newman, Pontiac. Retracing Our Steps Toward Simpler and Saner Government. It is commonly said that politics and business do not mix. That hardly seems logical in a republic in which the citizens are supposed to govern. Our trouble, it seems to me, is not that we get into politics—as we all do in a sort of near-frenzy once in four years—but that we do not keep our close interest in it always. Truth is, nobody in a pure republic or near-democracy can avoid poliitical contact. We cannot make laws, nor enforce them, anywhere, in any capacity, direct or remote, without contact with government. Hence, we are all in politics. Hence, also, admin- istration of law hits each of us inti- mately. To-day it is said that laxity in ob- servance and enforcement of law is caused by and follows on the 18th amendment and the failure of “govern- ment” to enforce it. But our trouble dates far ‘back of the 18th amendment. It goes far below that law to funda- mental weaknesses in ourselves, where each of us chooses to disregard laws we think inconvenient or unnecessary; and this weakness runs back to our National Capitol, thus: Eat in the Capitol restaurant in Washington. Notice on the bill the legend: “Tips are absolutely prohibit- ed.” Pay your bill to the darky wait- er and hesitate the fraction of a sec- ond in picking up the last “quarter.” “George,” who has given you no spec- ial service or attention whatever, grabs the change under your nose and says “Thank you.” Look surprised and point to the regulation about tips. “O that,” says George smiling; “that don’t mean nothin’. They breaks that their- selves—they all tips.” So we don’t have to investigate how many senators and representatives buy and drink bootleg liquor. For we can be dead sure that men whose lives are devoted to the making of laws and enforcement thereof, print and pub- lish laws, have legislative affairs be- fore their eyes daily—hourly—con- stantly—then deliberately disregard and breach such as they find incon- venient, will break any law they do not take seriously. Do I quibble over trifles? Straws show where the wind lies and our position is precarious in proportion as we regard any formally enacted law as a trifle, until it is repealed. Most of us are waking to the fact that the cost of lawmaking is no trifle, and the process is made more costly by every breach in the enforcement or observ- ance. But let us consider further. The District of Columbia is govern- ed by a committee of Congress. It is the only portion of our country where- in the residents are disfranchised. Those who live in the District are, strictly speaking, not citizens. They are subjects, governed without their consent, without voice or choice. The committee regulates everything, down to the minutest item. It assumes an atmosphere of great gravity in re- lation to everything it passes upon. Its word being law, the assumption is that the law is a vital thing. That is the correct attitude, it seems to me, for here our National Legislature acts di- rectly, in the limelight, for all to see. Surely, then, here is the place where it should be purer than Caesar’s wife— a shining example to all other legis- latures. Any unrepealed regulation should ‘be observed meticulously by all members of Congress. Not for years have I tested the anti- tipping regulation in such places as the monument. It was impressively observed when my wife and I went up during our wedding journey, over forty years ago; and I recall how proud I then felt that the tipping habit, a hangover from European servy- ility, had not fastened itself on our own free, upstanding citizenry. If it still seems trivial, if we are not yet convinced that any breach of law is but measurably worse than any other in its ultimate consequences, let us recall a few sentences from Tenny- son’s will about the man who “. . . ever weaker grows through acted crime. “Or seeming genial, venial fault, re- curring and suggesting still.” Words tremendous in their sig- nificance. I can think of none more opposite than ‘‘seeming genial, venial” in relation to being easy-going about our laws. That recurrence, with its subtle suggestion of non-importance, affects our moral fiber as does the drip of water that wears away the hardest stone or that, in the Chinese torture chamber, drives men to mad- ness. Maybe if we think thus, we shall realize that no law can be unimport- ant and that, in a republic, this is truer than in any other form of government. It must give us all pause, too, to re- call that no democracy ever has sur- vived for long. Of republics, I know of none older than our own to-day. If we are beginning to decay, after only 150 years—a single pulse-beat of Na- tional life—we are only running true to historic form. No more sinister in- dication exists of coming decay than corruption at our fountain head in Washington—unless it be our general levity as citizens. The truest, sturdiest example of self-government in our world, now is Great Britain, really a republic in form of a limited monarchy; not started ready-made as was ours in 1787, but a continuous development since pre- historic times, the story becoming a plain historic record about the sixth century. The basis of that stability is the Englishman’s respect for law and that respect, the conservative serious- ness with which he regards law, springs from the long centuries of struggle whereby legal equities were grafted on British law. Because the English did not get law easily, as we did, they cherish it as we do not. Our scheme, as laid down by the Fathers in our Constitution, was as near ideal as human faculty could pro- duce; but we have been careless in assuming that therefore it was invul- nerable and we have gone far toward wrecking it. We have engrafted on it dozens of class measures until its original purpose to conserve the gen- eral welfare is pretty much lost. We did our worst—or nearly so—when we started to elect senators by popular vote, for now we have two houses of about the same character instead of carefully differentiated character. For parallel let us consiider that if there is anything about England to- day indicative of weakness it lies in the tendency toward pure democracy and a single lawmaking body, for the Commons now is, practically speaking, the only power. (Continued on page 22) Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 Beech-Nut COFFEE - PEANUT BUTTER CATSUP - BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other foods of exceptionally fine flavor BEECH-NUT PACKING CO., CANAJOHARIE, N.Y. Anchor Red Salmon Rademaker-Dooge Grocer Co. Distributors of Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service Speed up your coffee profits Here’s a real demand item, backed by years of reputation for quality and powerful advertising campaigns! Chase & Sanborn’s Dated Coffee! Give this fast selling item your best selling effort. Display it prominently. Recommend it and mention it in your advertising. You'll gain not only worthwhile profits, but all the advantages of the merchandising plan under which it is sold. These are—frequent deliver- ies, small stocks, small investment and quick turnover. Boost Chase & Sanborn’s Dated Coffee and speed up your profits! CHASE & SANBORN’S DATED COFFEE A product of STANDARD BRANDS INCORPORATED @ September 21, 1932 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids. date not decided New Merchandising Ideas in Handling Pork. A two weeks’ program ‘bringing to retail meat dealers of Chicago and surrounding territory the very latest ideas in pork merchandising was launched last week by the National Live Stock and Meat Board at Evans- ton, a Northern suburb. Demonstra- tions of the new merchandising ideas will be given in all sections of the city to make it easy for dealers throughout the metropolitan area to attend. Plans for this constructive work in Chicago have been made upon the re- quest of the local meat retailers as- sociations. The Chicago Retail Meat Dealers Association (Central branch), the Southwest Association, and the Northwest Association (Polish branch) together with the meat cutters union are sponsoring ‘the program. The In- stitute of American Meat Packers is giving its full support. The primary purpose of the pork demonstrations is to assist the retailer in solving his problems of slow moving cuts with the idea that this will react to the benefit of the entire industry, from producer to consumer, according to the board. This program marks the beginning of a National movement of this sort, to bé conducted in con- nection with the board’s activities to- ward increasing the consumption of meat. Similar work is being done for beef and lamb. More than 600 packer salesmen and sales executives turned out for a special meeting at the Palmer House, in the interest of the pork demonstra- tion program. And _ these packing house representatives responded whole- heartedly to the request that they get back of the movement one hundred per cent: The packer meeting exceeded all ex- pectations in the matter of attendance. It was estimated in advance that there would ‘be a maximum of perhaps 475 present, The fact that this estimate fell far short of the actual number on hand was evidence of the keen interest taken. Paul W. Trier, representing the In- stitute of American Meat Packers, served as chairman of the meeting. He announced that the board’s big pork demonstration program in Chicago would be conducted and urged those present to assist in every way possible toward its success. He explained that the meeting of salesmen had been called by the Institute at the request of the board and retailer associations in order to enlist the assistance of the salesmen in reaching every retailer in the city with a personal invitation to attend at least one of the demonstra- tions. In order that the salesmen might have a clear idea as to what this pork demonstration is, a déimonstration was presented for them by Max O. Cullen, the board’s meat specialist. Mr. Cullen pointed out that the purpose of the modern merchandising methods MICHIGAN TRADESMAN brought out in the demonstration is primarily to assist the retail meat deal- er in moving those cuts of pork which are considered the slow sellers. He said that many of the ideas contained in the demonstration were picked up from among retail meat dealers throughout the country and that all of the suggestions are thoroughly prac- tical. As an example of what may be ac- complished with the slow moving cuts, methods were demonstrated for using such cuts as ham shanks, ham butts, end cuts of pork loin, etc. Mr. Cullen showed five different ways to use smoked ham ‘butts, a number of prac- tical new ideas for merchandising both the shoulder end and ham end cuts of pork loins, together with many other ideas which can be used to excellent advantage by the retail meat dealer. The demonstration included both fresh and cured pork cuts. Through- out the cutting Cullen emphasized points which the salesmen can use to advantage in interesting retailers in attending one of the demonstrations. The importance of the salesmen to the success of this program on pork not only was emphasized by the chairman of the meeting but also by other speakers, a number of whom repre- sented the retail meat dealers associa- tions of Chicago. M. J. Kelly impressed upon the au- dience the great value of work of this sort, not only to the retail meat deal- ers, but to the packers and others of the industry. He urged the salesmen to serve aS missionaries of the cause and spread word of the meetings among retailers of the city. Mr. Kelly was followed by John T. Russell, who was introduced as the dean of the retail meat industry. “his is only the beginning of a tremendous campaign in the interest of pork which will benefit the industry generally,” he said, “It is up to you men to go out and see that every retailer in the city takes advantage of this opportunity to learn about the modern pork merchan- dising methods.” John Madertz, president of the Chi- cago Retail Meat Dealers Association, Central (branch, was one of the most enthusiastic of those present and in a few brief remarks appealed to the men to exert every effort in behalf of this program. Otto Kleinefeld, prominent Chicago retailer, concurred in the statements made by Mr. Madertz. C. W. Kaiser, secretary of the Chi- cago Retail Meat Dealers Association, Central branch, said: “I ask that you impress these meetings on the minds of the retailers and their employes and I am sure that after they attend they will tell you that they have been more than compensated. Let’s get behind this movement and put it over one hundred per cent.” a Coffee Buying Shows Marked Gain. Convinced that a shortage of coffee will materialize within a few weeks, buyers for restaurants and hotels and for other large users placed volume orders in the market last week. The purchases called for delivery over the coming eight weeks. Due to the em- bargo on shipments of coffee from Brazil, advances in price have been that time. sharp over the last month. Prices for Rio are quoted at 15 per cent. above last month's levels on the exchange, while Santos ‘has risen 29 per cent. in Up to the close of last week ‘buyers for retail stores refused to anticipate requirements. Violence in the voice is often only the death rattle of reason in the throat. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS P : RODUCT OF GENERAL moror> WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Shewroom F. C. MATTHEWS & CO. 18 E. Fulton Sr, Phone 93246 GROCER’S! POSTMA QUALITY TELLS! Order a supply from the POSTMA BISCUIT CO. Grand Rapids, Mich. 13 Knowledge is born of suffering. To grow means. to endure growing pains. There is a price for every step of progress. No pay, no growth; no choice. growth, decay. Take Also, to experiment means to make your some mistakes.—Aaron Wirpel. eee ey ve fe, et Sf aT Pg ee Te : DOGS/, ON PARADE After complete ration “ROWENA DOG BISCUITS”, ~ » which dealers find most A profitable to carry! Ww a a “There’s Sunny Health in Every Bite“ DOG BISCUITS (WHOLE “Oy,or KIBBLED) Made by the VALLEY CITY MILLING COMPANY GRAND RAPIDS. MICHIGAN > a a, a ¢ Cree “eae "FEM CG ER CFE ENS Are the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. e brand you know A complete line of canned vegetables and .fruits MICHIGAN TRADESMAN September 21, 1932 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Sensible System For the Small Hard- ware Retailer. Now and then a hardware dealer is found who cherishes the idea that when he “gets things running smooth- ly” he can sit back and take a long rest. That idea is partly right and partly wrong. It is wrong, because no hardware ‘business will ever run itself. It is right to this extent, that often in very simple ways, a great deal can ‘be done to eliminate needless labor and provide a smooth-running close-knit store organization that will take a great deal of the burden off the owner’s shoulders. System is ‘helpful. But don’t over- do system. Now and then a business man goes “system crazy” and ties up his organization with a mass of need- less red tape. The ideal way to sys- tematize a store is to do it gradually, carefully feeling your way. The most successful system is that which saves the most time and, in its actual work- ing, consumes the least. For the average retailer system should mean, not a host of records and blank forms, but a strengthening of the store organization at points where it is weak, For instance, take systematic stock arrangement. [I have known _ stores where a call for a certain brush start- ed the wildest excitement throughout the organization. ‘Where did those 50 cent brushes go?” And if the brush was located, it had cost 50 cents’ worth of time to find it. Systematic stock arrangement is the remedy. That means a place for everything, and everything kept ab- solutely in its place. The first essen- tial is to have a systematic stock ar- rangement, as simple and logical as possible; and the second is to train your salespeople to replace unsold ar- ticles promptly. Of course, interior arrangement is a great help in selling. Displays of fea- ture lines on the counters and silent salesmen should be changed frequent- ly. But, back of this, there should be a fairly definite arrangement. Many merchants “departmentize” their stocks each week featuring in the interior ar- rangement some special line in each of the departments. There is room for system, too, in price marking. I remember a mer- chant who was introducing a new line in 20 cent and 50 cent packages. There was a phenomenal rush for the stuff. The rush stopped when the merchant discovered that the clerk at that coun- ‘ter had been selling the line at 15c and 25c. The goods were not price marked and the clerk “guessed” the prices. Tihere are, too, frequent cases where an article is called for and the clerk had to ask two or three fellow clerks or possibly the merchant him- self how much it sells for. The remedy is to price everything systematically at the time it is placed in stock. Or, supply every clerk with a convenient reference list of prices. One merchant every year, immedi- ately after stock taking, outlines on paper what he calls a “push program” for the entire year. It shows what goods will be seasonable from time to time; and the program is a guide in putting on. window and interior dis- plays, preparing circular letters, send- ing out direct-by-mail advertising, can- vassing individual prospects and pre- paring newspaper advertising, Seasons vary, of course; there may be a late spring, a wet summer or an early fall; ‘but it is easier to vary the program than to create one on the spur of the moment. Meanwhile, the merchant, with his program (before him, is constantly looking and planning ahead. He is on the lookout for advertising ideas, for display hints, and accumulating before- hand the sort of material to use when the proper time comes. One successful retailer keeps a scrap book with clippings of his advertise- ments. Many dealers clip advertise- ments fnom newspapers and _ trade papers and note catchy slogans or ideas for newspaper advertisng and wndow displays. A card index file with small folders or a full sized ver- tical file will be convenient for as- sembling such material. A folder can be set aside for each department; or, if preferred, for each month. When the time comes to write an advertise- ment or design a window trim, instead of the dealer's mind being a blank, he can refer to a mine of information and find at least one idea on which to build. System in the merchant’s office is necessary. Looks must be kept prop- erly. It is possible to over-elaborate your office equipment; the great essen- tial is to use to the best advantage what equipment you have. A vertical file will preserve trade papers, clip- pings, market reports, price lists and memoranda of various sorts. An im- portant thing is not merely to have the thing you want, but to be able to find it at a moment’s notice. Keeping tab of prices is especially important. Catalogues and price lists should ‘be preserved until they are superseded by new issues. An indexed book or a card index system can be used to keep track of prices which may be posted from the trade papers or market reports. In such matters you cannot afford to guess; you must know, A want book is another desirable feature. In some stores a book is still used. Others have adopted a system of want slips. With others, clerks are required to make daily reports on their respective departments, each clerk be- ing responsible for seeing that some branch of the stock is kept up. What- ever the system, the great thing is to keep it up, so that fast selling lines can be re-ordered promptly and at the same time over-stock in any particular line can be avoided. System is also necessary in the mat- ter of credits. The best method, ad- mittedly, is to safeguard your credits before any credit is actually granted. In other words, make sure that the buyer is good for the money. Nowa- days, though, most dealers feel they have to take chances. In taking chanc- es, it is helpful to have a definite un- derstanding as to settlement. A good many merchants fix a limit on the amount of credit they will grant an individual customer. Others specify how often settlements are to be made. The rendering of monthly accounts is important; so, too, is the following up of all cases where payments are not made as stipulated. System is necessary; but you can always tell good system by the fact that it simplifies the conduct of your business. Victor Lauriiston. —___+-«____ Orders For Glassware Gain. Improvement, although slight, is noted in the demand for window glass and glassware specialties. The general situation is considerably better than it was sixty days ago. Employment is greater and working hours each week are longer. Reports are that the ag- gregate volume is considerably ahead of the daily averages for at least the two preceding months. It is not un- likely that factory stocks of both win- dow glass and plate glass are not up to a high standard with regard to as- sortment. Beverage sets and stemware of the better qualities are reported much in demand in the local market. oo Re-orders on Hardware Numerous. Re-orders on Fall hardware this week are the heaviest of the season. A sharp rise in consumer demand for seasonal goods has cleared the stocks of retailers who had ordered sparingly early in the season and as a. result most of the requests for additional merchandise specify immediate deliv- ery. Tools, electric heaters, paints and drapery Jhardware are in greatest de- mand, with iow-end items preferred. Early orders for Winter requirements are placed by a few stores, but pur- chases are limited to sample quan- tities. ~~ Resolve to perform what you ought, and perform without fail what you resolve,—Franklin. 500-508 Monroe Ave. AWNINGS, TENTS, COVERS and SAILS Complete Line of Camp Equipment For Sale or Rent. WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS. CANVAS BELTING MADE TO ORDER. GRAND RAPIDS AWNING & TENT CO. Phone 85145 Call us for Awning Storage. Grand Rapids, Mich. Wholesale Only. 342 MARKET ST., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TUNCAN SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. (SAME DAY SHIPPERS) IRON GRAND RAPIDS, MICH. Not only BUY INSURANCE but also BUY IT RIGHT! You should be inzured not only for reimburse- ment in case of loss but also for peace of mind. Merely to have an insurance policy does not necessarily mean you are safely and economi- cally protected. You should investigate the financial strength of the company, its loss pay- ing record, its management and the net cost of the protection. The Federal Mutuals like people who investigate because these com- panies have an outstanding reputation in the insurance world for safety, service and savings. They qualify under the closest scrutiny. If you buy Federal protection you will know you have bought your insurance right. FEDERAL HARDWARE & IMPLEMENT MUTUALS RETAIL HARDWARE MUTUAL FIRE INS. CO. —— Minneapolis, Minn. ee | Cel HARDWARE DEALERS MUTUAL FIRE INS. CO. Stevens Point, Wis. e @ MINNESOTA IMPLEMENT MUTUAL FIRE INS. CO. Owatonna, Minn. September 21, 1932 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt. Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Dry Goods Jobbers Buy Cautiously. Dry goods wholesalers report that they thave restricted purchases in the primary markets during ithe past week, as they were fairly well covered on current requirements for the time be- ing, and a considerable volume of goods must be moved on to the retail- er. In a few instances purchases were made where jobbers thought they were obtaining a good price on some item which they needed. Their ac- counts, ithey reported, are placing or- ders for seasonal goods on a slightly more liberal basis, particularly in the South and some sections of the Middle West, and when the weather turns a little colder they expect an expansion in store purchases. The credit condi- tions of many retailers continue to halt orders, eS Worsted Prices Disappvint. Tentative quotations on tropical wor- steds offered unofficially by several houses during the past week proved disappointing to Summer clothing manufacturers, who expected more stability in the market than the new levels would indicate. Opening quo- tations, in several instances, are prac- tically on a par with the closing prices of last season, although in a few cases they are slightly higher. The trade generally expected that they would be at least 5 to 10 cents a yard above previous prices. Several Summer clothing producers returned South yesterday after looking over the new lines and indicated that they would be back in two or three weeks to start buying operations. —_> + Shoe Output Gain Below Normal. Estimated shoe production for Au- gust totaled 26,300,000 pairs, or a working day rate of 974,000 pairs, the Tanners’ Council of America report. While the figure is substantially high- er than that of July, the increase is below the usual seasonal one register- ed, with the total falling to 32 per cent. under the normal level, correct- ed for seasonal variation and long- time trend. The August production was 21.4 per cent. below the figure for the corresponding month of 1931. In- cluding the August estimate, total production for the first eight months of this year was 196,601,000 pairs, a drop of 11.2 per cent. from the output of 221,492,000 pairs for the correspond- ing period of last year. —__++<-___ Spring Anklet Lines Ready. Spring lines of women’s and misses’ anklets and infants’ socks were opened to the trade last week, with prices about 10 per cent. below last year’s opening levels, but somewhat higher than quotations prevailing at the close of 'the season. Styles which were quoted at about $1 per dozen at the early part of last season and later dropped to 75 cents are now listed at 90 cents. Major emphasis is placed on the numbers retailing at 10 and 15 cents, with the 10 cent style greatly improved in pattern and coloring over last year. Mesh numbers are prom- inent iin the collections of many mills. Some good business has been placed by wholesalers and large chain oper- ators. —_—_. +. __ Deliveries Catching Up on Orders. While pressure for quick deliveries is still strong in several lines, particu- larly knit sportswear and certain ac- cessories, such as blouses, many pro- ducers in the apparel field are gradu- ally catching up with orders on hand. Dress manufacturers continue busy, with the response to second showings here reported as good. The darker wine shades in dresses have tended to fall off somewhat in current buying, with tthe brighter tones of brown, blue and some green showing gains. Orders for coats are said to await a spurt in consumer buying, although purchasing for sales events is being done. Hosiery, woolen bathrobes and millinery orders are reported as good. ——e + ____ Linoleum Orders Show Limited Gain. Revival of demand for merchandise in the soft-surface floor coverings trade has not been reflected in the vol- ume of business done by manufactur- ers of linoleum and felt base floor cov- erings as yet. Although on a consid- erably higher level than in August, the volume of sales of ‘thard-surface goods is well below the corresponding period last Fall. Major activity in linoleums is still confined to the extreme low- end grades. Felt base rugs are in de- mand, but the call for yard goods is limited. Special sales campaigns to stimulate interest in linoleum and felt base this Fall are under consideration by three manufacturers. ——_+ +. ____ Better Hose and Bags Selling. Among the early indications of con- sumer response to better grade mer- chandise are reports that retailers are doing better with hosiery at $1 and slightly above and with handbags up to the $4.95 grade. One store, which hitherto has stressed hose at 79 cents and ‘below, within the last ten days found it could dispose of 6,000 pairs of $1 stockings. In ‘handbags, white styles at $1.95 and $2.95 continue high- ly important, consumers were said to be showing active interest in antelope and other better-grade types. The chances of a higher average jsale this Fall in the hosiery, handbag and silk underwear departments were said to be good. ——_+ + Wallpaper Trade Found Profitable. Seventy-five per cent. of stores hav- ing wallpaper departments have found them profitable even under present difficult conditions, according to a sur- vey just completed by the merchandise managers’ divisions of the Nattonal Retail Dry Goods Association. The most serious difficulty encountered, the survey brought out, comprised labor problems in connection with paper hanging. Most of the stores, however, report having Opportunities are swarming around us all the time, thicker than gnats at sundown. We walk through a cloud of them.—Van Dyke. on the current stocks of stores. From The DETROIT FREE PRESS August 15, 1932 MICHIGAN BELL TELEPHONE CO. eS rae He . : Sot $8250. rege Boa Es ot oe 0° we IN AN EMER TURN TO YOUR TELEPHONE When aid must be summoned immediately — your telephone is Priceless Protection. It is ever ready to summon instant aid in case of fire, sickness or other emergency. The telephone provides more useful daily service and convenience at less cost than almost anything else one can buy. x 1° ey GENCY... GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R API DBS, MI C HIGAN 16 HOTEL DEPARTMENT Mountain Scenery Along the Greater Roosevelt Highway. Los Angeles, Sept. 17—A Michigan correspondent conveys the informa- tion that Claude L. Peifer, who for several years operated Hotel Shelby, at Shelby, has embarked in the restau- rant business at 954 Fulton street, Grand Rapids, and has a very “nitty place fitted up for that purpose. Mr. Peifer is very well equipped to handle any angle of the feeding game. For several vears he was in the dining car service of the Pere Marquette Rail- road. Within a radius of forty miles of Los Angeles there is an offering of mountain scenery unequalled in any section of the country. It is no un- common “stunt” to start out alter a late luncheon, do a lot of mountain climbing by auto, within the confines of Los Angeles county, and be home by “early candle light.” And that 1s just what I accomplished only yester- day. It was along the proposed Greater Roosevelt Highway. When this new widened and improved high- way is opened formally, about ten months hence, the motoring public not only will have one of the smoothest and $speediest highways in the state, but thev will have a new short route to the ‘historic Malibu Rancho prop- erty, intertwined in the Santa Monica or minor coast range of mountais. This wonderful highway which, in many districts is and will be 150 feet wide, and is planned to extend from Nome, Alaska, to the city of Buenos Aires, South America, will, so far as California is concerned, be completed within the next two years. This won- derful highway is designed to give an unobstructed view of the Pacific ocean for the most of its entire route, par- ticularly that portion in the United States. So vesterday a few friends of mine took me out to look it over and, I presume, to secure my approval ot the project. So we overtook the proposition a few miles North of Santa Monica and began to follow the ribbon-like road to the scene of the construction operations just a few miles outside of that. city. Attention soon was called to the rendezvous oi the motion picture people—the popular Malibu Beach—where the elite of the film world gather for their sparkling social affairs and to enjoy the beauties of the far-flung Pacific. Soon we passed house after house, whose own- ers’ names would make a brilliant “Who's Who” list of cinema land. Then we passed miles of strikingly beautiful rugged shoreline and stately hills hugging the coastline of the great Pacific, where in the earlier days the Malibu, Sequit and Topango Indian tribes roamed, unti! comparatively re- cent times, and where many relentless battle was fought by the warring red- men. Arriving at Latigo Canyon, the supervising engineers explained that from this point to Encinal Canyon, the highway is to be realigned to a new grade, and instead of using a minimum radius of 250 feet, a new radius of 2,500 feet will be substituted. This greatly increases the safety and con- veniences of traffic. Whereas it for- merly circled Zuma Canyon, where the Rindge Ranch headquarters are now located, the new line cuts through this ranch a half mile to the rear of the celebrated Sycamore forest. Now, mind, through these hills —really mountains—is to be maintained the Roosevelt Highway, with an_ oiled asphalt paving 80 feet in width for the entire distance, a construction program unapproached anywhere, and bordered ‘by real mountain scenery, a revelation to all tourists who little dream that within a stone’s throw of Los Angeles, they can ‘find a thrill not over-reached by the offerings of the Hgih Sierras. Centinuing along the shore line to MICHIGAN TRADESMAN Encinal Canyon, we were surprised to find a surpassingly beautiful sub- division already in full bloom and still in the opening stages, where a few short months ago, was an impossible ruggedness. From here we came back to the City of the Angels by climbing over the rolling mountains and by way of Lake Sherwood, passing through Trunfo, on Ventura boulevard. We were gone from home just five hours and saw enough to excite the activities of historians of no mean _ proclivities. Sut that’s the way you find it out here. We passed the mouth of Topango Canyon, which has a reputation far and wide. It supplies you with all the thrills of a mountain climb, with gulches and pitfalls of every descrip- tion, but you can negotiate it at any time, even without a guide, with obso- lute safety. Then there is Laurel Canyon, which you might almost say is at your front door, almost accessible by street car. And then there is Grif- fith Park, bordered on all sides by beautiful boulevards, but providing you with mountain scenery galore. The effort of the administration—f the administration is responsible for it —to gloss over the tragedy in Wash- ington, last summer, as a result of the bonusers’ visit to that city, is sure some child’s play. No doubt but what the episode was poorly planned and badly executed, and its serious features might have been smoothed out with a little diplomacy exercised at the time, but threshing it out at the Veterans’ convention, or even stirring it up in official circles, was a rank mistake, the results of which will be discovered later on. Almost as bad as most of the activities of the most recent Con- gress which has gone to its constitu- ents on the greatest Comedy of Errors since Shakespeare’s time. Again I hear the statement that the chain store has just about ruined the hotel’s trade. with the commercial traveler, as the once famous “knight of the road” and his propensity for passing out cigars to his trade—com- bined with that beatific smile—have nearly passed from the film. This is only true in a certain degree. When one takes time to investigate he finds that the larger ‘hotels still enjoy a large demand for sample rooms, and the re- cently constructed hotels have been provided with extraordinary facilities along this line. I think, however, that if one claimed that there had been a concentration of salesmen’s efforts in the larger ‘fields, the statement might be a most reasonable one, but whether the chain stores have anything to do with it. is yet another thing. If there are still left retail stores outside of the chain influence, there will still be left traveling men to take care of their wants, and these individuals will re- quire hotel accommodations. Hence the astute hotel keeper will have a weather eye open and gather them in. ‘Commercial traveling will never be- come a lost art, but it is becoming shorn of some of its cabaret features. Farm relief, whether or no, must be ‘based on recognition of the fact that there is the producer or farmer at one end of the line, the consumer at the other, with the distributor between them. The producer is howling that he is being starved; the consumer that he is being robbed, ‘but the distributor is smiling and saying nothing. Control the middle man and there will be no necessity for commissions, “debenture”’ or other legislation. The Government seeks to establish a fire prevention policy in connection with the various parks. and forest re- serves throughout the couhtry. The time to stop a fire is before it starts. By heading: off the chances for a blaze the fire hazard drops to nothing. The Government has a fair organization and equipment with which to cope with fires after they get under way ,but what they need is an improved system and program to effectually ward off the blaze, which is the thing which counts. But before this can be done the users of these reserves must be shown how important it is to be care- ful. The same energy employed in putting out the fires engendered by ‘fire water,’ employed in this direc- tion, would save our forests for pos- terity, with ithe avoidance of famine which must ultimately result if our hills and mounttains are denuded of vegeta- tion. We have the example of China which periodically has a season of disastrous floods which, with forests to slow up the flow of the waters could the utilized to advantage, and save annually thousands of lives and millions of property. One would hardly suspect it, but the rather harmless and inoffensive rabbit really masquerades for more than a dozen different mammals—some of them of most terrifying aspect. But it is only for their pelts. It is after they have been skinned. Any honest furrier will tell you that in fact the fur of the rabbit has nearly fifty differ- ent uses in his trade. Most of the near-seal coats with which the fair sex are wont to decorate their shoulders are made from the pelts of the meek and lowly rabbit. With the co-opera- tion of the dyer certain long-haired Belgian hares are made to supply the market with some of the choicest fox furs. It is even possible to duplicate the spots of the leopard. The cover- ing of a bunny may be used in almost anything from a fur lid to a tiger skin rug. For its fur alone the rabbit in- dustry ought to thrive. And _ then think of the choice cutlets which con- tribute toward the concoction known as chicken a-la-king, Schemes for getting away from the inroads of the bad check circulators by hotel operators, were up for discus- sion at a meeting of the Detroit police department last week. This is a ques- tion which is discussed at nearly every hotel meeting I ever attended, but in results has accomplished little. A hotel man who absolutely refuses to cash personal checks and scrutinizes care- fully all other forms of bankable paper will have very few losses to complain of. The great trouble in cashing per- sonal checks is that an individual may cover a particular territory for years, then lose his position, and if he is in- clined to be crooked will proceed at once to cut a wide swath in the mat- ter of check passing, then depart quickly, never to return. The wise hotel executive establishes a rule to cover this contingency and then con- forms to it. He doesn’t have to worry about bad checks. Last Saturday I had the pleasure of attending the semi-annual picnic of the Michigan Society, at Sycamore Grove. I met quite a number of old. friends there, as I usually do on this occasion, but very few recent comers. I always like to record some special happening, however, and this was it: In a remote corner of the park I discovered a can- vas sign inscribed: ‘Marietta, Ohio, Society.” I approached the table and asked if anyone there knew Reno Hoag, proprietor of Hotel Lafayette, in the Ohio city. They arose en masse and vociferously announced that they Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. September 21, 1932 RA Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE a COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “te 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb -—Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF ‘ CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon “je Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.’’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Receiver. of. September 21, 1932 did. And I might add for the Michi- gan hoteliers ‘So say we all of us.” Word has been received of the death of “Jim” Allison, well known in Lan- sing and vicinity, as operating the re- sort at Park Lake. His death occur- red in Arkansas. The Michigan Public Utilities Com- mission has issued an order requiring the Macatawa Park Power Co. to fur- nish electric service to resorters from Sept. 15 to Nov. 15, at a flat rate of $10 per month. A group of resorters took this matter up with the Commis- sion last spring, with the result men- tioned. It was contended that the service was arbitrarily discontinued by the company before the end of the re- sort season. I suggested last week that the Hotel World had given Oct. 14 and 15 as the date on which the annual convention of the Michigan Hotel Association was to be held in Traverse City, which I believed was an error. The exact date for that gathering will be Sept. 30 and Oct. i The daily newspapers make the statement in their reports that the results of the recent Maine election were brought about largely through the efforts of the hotel organization of that state, backed by the efforts of the American Hotel Association, who car- ried on a campaign which very plainly showed the voters in that state that one of the major political organiza- tions was attempting to “pussy-foot’’ the prohibition stand, which its Chi- cago convention adopted. [I might add that the California organization is putting up a similar ‘fight, and Spring street brokers are posting odds of 7% to 5 that Roosevelt will carry Cali- fornia. The Michigan hoteliers have also taken up the gage of ‘battle, and I can hand a tip to several of my Con- gressional friends there, that unless they entrain in the band wagon, they will have plenty of time for loafing during the coming two years. ‘Chicago is already entertaining visitors to the world’s fair of 1932. For one thin dime you can get into the grounds and visit the Hall of Science and the Travel and Transport build- ings. In one day recently $400 in cash was collected from the visitors to Ad- miral Byrd’s Antarctic ship, the “City of New York.” After all the stringen- cy of the times may not interfere with this forthcoming exhibition from being a financial success. In which case the Chicago hotel men will have cause for being happy. Even the celebrated Waldorf-Astoria Hotel, recently opened in New York is having its financial troubles. From what I know of the situation, through a friend who is on the executive staff of that organization, they are con- templating a practical adoption of the “Brewer Plan,’ which is said to have worked out admirably in the case of the Pantlind interests. Zack Jenkins, who was connected with Hotel Whitcomb, St. Joseph, when it re-opened four years ago, is now manager of Hotel Faust, Rock- ford, Illinois. He is now enjoying a visit with his New York colleagues. Howard L. Ashworth, the individu- al who attends to the business affairs of the Wisconsin Hotel Association, and who enjoys the acquaintance of a large number of the Michigan con- tingent, has been appointed on a civic committee, in Milwaukee, in charge of a “Wisconsin Products Week.” He will attend to the job all right. Hotels of the Statler group have in- augurated the service of regular club breakfasts in the guest rooms, at a nominal charge above what it would MICHIGAN TRADESMAN cost them in the regular dining rooms, without abbreviating the portions in the least. An example which might be followed successfully by others of the hotel entertainers. Oysters, it is reported, are going to be much cheaper during the coming season. Delightful information for the poor devil who is condemned to a milk diet. It is unfortunate that in nearly every section of the country there should be an antagonism against the Y. M. C. A. organization, by the hotel men. Out in Seattle the hotel men have taken up the cudgel, and are try- ing to have the authorities regulate these units ‘by taxation or otherwise. I do not believe the Y. M. C. A. activi- ties are working the havoc among ho- tel men that it is claimed they do. And even if they did, there is no form of regulation which could be adopted that would stand the scrutiny of the courts. It is all right for the hotel operators to decline to render financial assist- ance to these institutions. That is their privilege and nobody will gain- say it. After all I don’t believe their inroads upon hotel traffic are notice- able. Now the bean growers of California are making an appeal to the Federal farm relief board for help to carry on their industry. If the bean growers will take a day off and familiarize themselves with just what the Federal organization did to the grain growers, they may not be so anxious to secure this sophomorical assistance. I don’t know of any industry that wouldn’t suffer the effects of a severe frost if they contacted with one of these Gov- ernment “commissions.” Years ago there used to be a sort of standing joke concerning the use of alfalfa for human food. First it was tried out with the poultry contingent and found to fill the bill. Now the dietitians are testing it to ascertain if it will take the place of sawdust and peanut shells. Frank S. Verbeck. Protests Political ments of Judges. The voters of Grand Rapids at the primary election held last week Tues- day in no uncertain terms registered disapproval of appointments by the Governor of judges to pay off polit- ical obligations and political indebted- ness. Judge Arthur Shaw appointed by Governor Brucker in May to succeed Leonard D. Verdier as Judge of the Superior Court, was a candidate at the primary election. Opposed to him were five worthy and highly qualified attor- neys. One of them had been recom- mended by the trustes of the Grand Rapids Bar Association to Governor Brucker before he appointed Mr. Shaw. Evidently their recommendations fell upon deaf ears. At the same time and before the Governor appointed Mr. Shaw, three of the most highly re- spected and oldest attorneys from three of the largest and oldest legal firms of the city personally went to Lansing and protested the Governor’s contem- plated appointment of Judge Shaw. No heed was given to their protests. The Governor had a political debt and obligation which he had to pay in re- turn for the support given him two years ago by Mr. Shaw, and his ap- pointment was made. Against Appoint Fortunately for the voters, our State law provides that the people of Grand Rapids should have a voice in the selection of a judge in that court, and that it could be heard at the earliest possible moment, which was at last week’s primary election. At that election a few more than 30,000 voters registered their choice for a judge of the Superior Court. More than 75 per cent. of them registered protest against political appointments of judges and political interference with our courts. Judge Shaw received less than 25 per cent. of the votes cast for judge. From the other five attorneys the voters selected Thaddeus B. Tay- lor as their choice to oppose Mr. Shaw at the nonpartisan election to be heard Nov. 8. Mr. Taylor is one of the bar’s most highly respected and outstanding mem- bers. He has a record for honesty and integrity as a practicing attorney which has never been questioned by the Grand Rapids Bar Association. He has probably had more experience in Superior Court work than the majority of attorneys. The-confidence in his ability, as expressed by former Prose- cuting Attorney Earl W. Munshaw and Prosecuting Attorney Bartel J. Yonk- man, who each appointed Mr. Taylor to handle the work of the Prosecuting Attorney’s office in the Superior Court, is worthy of highest considera- -tion. Mr. Taylor is a candidate of the people. He has no political obligations or debts to pay and will be influenced by no clique or class. He is strongly opposed to the exertion or influence of politics in our judiciary. All citizens of Grand Rapids who believe our judiciary should be kept free from politics and political control should now unite and actively further and support the candidacy of Mr. Taylor on Nov. 8. —_+ ++ __ Status of the Textile Industry. Raw Cotton—Cotton markets con- tinued to decline last week, reaching a low for the movement on Thursday of 7.10c for December, comparing with the maximum of 9.66c prior to the last crop estimate, and the minimum of 5.30c last June. Increasing volume of hedge selling forced the decline, trade buying being insufficient to sustain prices. Speculative interest ebbed. The spot markets continued active, with basis generally high and good sales to domestic interests. Cotton Goods—Coarse yarn gray cloths were bought in sparing quan- tities as prices slid off in partial reflec- tion of lower raw cotton quotations. Some cloth types, notably narrow sheetings, held fairly strong in the face of lower cotton on continuance of moderately good sales. Heavier goods were less active, and there were some price recessions. Fine yarn staple cottons ‘were ‘bought’ in moderate amounts, and prices, which did not advance materially with raw cotton, held their own. Fine yarn fancy cloths were thard put to meet orders for near- by deliveries. Staple colored cotton goods prices were lower, with reduc- tions amounting to approximately 5 per cent. The cotton yarn market was off 1%c per pound and mercerized and colored yarn held nominally. Wool and Woolen Goods—Raw wool markets were moderately active and stronger. Worsted yarns ‘were advanced 5@7%c per pound by lead- 17 Demand for men’s suit- ings and overcoatings continued brisk. Women’s cloakings were in a lull. The industry continued to operate at about 50 per cent. of single shift capacity. Silks and Broad Silks—Japan raw silk prices declined gradually, with fair buying at each successive reaction, Italian silks were in demand. Chinas were quiet. Demand for all types of broad silks improved as re- tailers and dress manufacturers began placing reorders on fall materials. Flax and Linens—Flax markets overseas are entering the new season. Higher prices appear to be in prospect, as acreage under flax has been dras- tically reduced. The import market here was quiet. Knit Goods—Southern manufactur- ers of cotton ribbed underwear made slight advances at midweek. Increases on worsted sweater lines will run from 50c@$1.50 per dozen. Duplicate or- ders are coming in more regularly. Mills making cotton and rayon half hose and hosiery have been able to impose small increases in prices. The full-fashioned hosiery division was featureless, with buying in a lull. ing spinners. fair linen Rayon—Delivery of spot and nearby stocks of yarns constitutes the prob- lem of the moment for the rayon in- dustry. Smaller producers with sup- plies were favored with business as a result. The situation is restricting the acceptance of cloth orders by mills. Knitters showed more interest in ace- tate types of yarn for hosiery and un- derwear. Floor Coverings—Firmer wool prices gave the carpet and rug market a much better tone last week. Linoleums and felt base merchandise were mov- ing to the trade in small lots, while the Oriental rug market contniued to lag. ——_2e2-o_—_ Electrical Goods Jobbers Cautious. Wholesalers of electrical household appliances are hesitating on purchases for late Fall because of unsatisfactory credit conditions in their markets. De- spite a general increase in demand for such equipment, jobbers have had dif- ficulty in collecting from retail accounts and refuse to anticipate on later re- quirements until payments improve. Western retailers purchasing direct from selling agents placed a liberal quantity of late Fall and holiday busi- ness last week and plan to complete their purchasing before the middle of October. Goods to retail around $5 are being re-ordered freely for current housewares sales. —_>+___ Information Easily Obtained. L’Anse, Sept. 19—Will you kindly mail me any literature you may have on the subject of independent versus chain stores? Anna Jacobsen. We have printed more vital matter covering the subject you refer to than any other ‘trade journal in the United States. We have two subscribers in L’Anse —Henry Johnson and Andrew Jacob- son—either one of ‘whom will, we are sure, be glad to loan you a file of the Tradesman, from which you can ex- tract the information you desire. ———_> > It is said that women are more for- giving than men, but men equalize things by being much more forgetful. MICHIGAN TRADESMAN See “SE DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F’. H. Taft, Lansing. First Vice-President—Duncan Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Weaver, Light Luncheons Make Better Think- ers. Perhaps one of the best things that ever happened in the life of Mr. Aver- American Man decision—reached gradually—to aban- age Jusiness was his don the heavy dinner in the middle of the day. Heavy lunches have by no means disappeared in American life but it was only a few years ago that the noonday meal in most of our American cities consisted of a heavy dinner of soup, meat, vegetables, coffee and des- sert, but those were not the days when America’s efficiency was at the peak. The man or woman who, at the luncheon hour, indulges in the con- consumption of more food than his or her system can easily assimilate with- out strain or stress wil find that be- tween the hours of three and four in the afternoon the brain literally goes on strike. Thoughts do not come easily; decisions are hard to make; eyelids feel heavy; he or she begins to wish for the hands of the office clock to reach the hour of closing. This condition is not hard to under- stand. The doctors and dieticians have made it all very clear to us. After all the operates on very much the same basis as a heating sys- tem—put too much coal on a furnace fire and instead of getting more heat your heat is actually slowed up, at least for a considerable length of time. Put too much food into the human system in the middle of a busy working day and blood which should be kept rush- ing to an active brain is diverted to an overburdened, overactive stomach, so the doctors tell us, consequently ener- gy which should be going into our work is going into the digestion of an excess quantity of food. human system All of this is elementary. There is probably nothing new in any of the foregoing paragraphs except insofar as what I have said may contain the germ of an idea for some of my readers who are in the business of making the lunch- eonette department of a modern soda fountain show a profit. Up to a few years ago it was gen- erally believed to be a fact that a per- son of a certain height and certain age should of necessity have a_ certain weight. Then those who took it upon themselves to study the question scien- tifically came forth with the statement that age and height had nothing really to do with weight; that what deter- mined weight was not the height and age of a person so much as that per- son’s physical construction. In other words, that a slender man with small wrists, ankles, feet and hands, although he stood six feet without his shoes, should not of necessity weigh as much as a six-footer of the broad-shouldered, big-limbed, big-footed football-playing variety. We were also told that one’s height had nothing to do with one’s digestive capacity. Eating in America is gradually sim- mering down to a more sensible propo- sition. Each year finds a tremendous increase in the ranks of those who eat to live, as opposed to those who live to eat, and the more people we can sell to the idea of the whys and where- fores of the light lunch, the more busi- ness luncheonette proprietors . are going to do and the greater efficiency going to have in_ business throughout the country. we are The successful light-lunch business is an all-year-round business, for peo- ple must eat every day regardless of the thermometer, consequently it be- hooves proprietors of such establish- ments to do all in their power to stab- ilize their light-lunch Not only does such business of itself yield business. a profit, but it helps to swell the reve- nue secured from the sale of ordinary fountain products to say nothing of other merchandise where the fountain is but a department of a store. To do more light-lunch business we must sell the light-lunch idea to more people, which simply means that we must merchandise light lunches. This may sound easy, but it is more than a matter of announcing regular menus and specials together with their prices. To sell more light lunches we must convert more people to the idea that it is good for them to eat light lunches rather than heavy lunches. Not oniy good for them physically, but good for their pocketbooks. I have never been a heavy eater in the middle of the day, and I have learned by experience that when | have any weighty problems requiring solu- tion in the afternoon, the less I eat at lunch-time the better. Frequently, on such days my lunch consists of two shredded wheat biscuits with cream, and either a baked apple, a dish of prunes, or a generous heiping «f ice cream. I know one man who, cn such occasions, takes nothing for his iuich but a piece of fruit or a glass of orange juice and a twenty minute brisk walk. He has found that such a repast leaves him clear-headed and alert without the slightest sign of fatigue until dinnertime. mentally There are, of course, many people who patronize so-called light-lunch counters and luncheonettes because of the attractiveness of the prices, but such folks by no means constitute the majority of the patrons. It is to-day considered fashionable for women to be slender, and women represent well over half of the average day-to-day luncheonette patrons. They have been told over and over again by their phy- sicians and by their favorite beauty column writers that the best way to reduce is to cut down on the zmount of food and use more commen sense in the selection of the food eaten. They have deleted their diet to find that in doing so they have greatly increased their mental energy, and men are be- ginning to learn the truth of this. I had lunch in a famous restaurant the other day and there ran across an idea which, in my opinion, could be applied by the average luncheonette proprietor with excellent results be- cause it is essentially a merchandising Let’s assume that we agree that the luncheonette has three classes of customers: 1—Fat. 2—Thin. idea. average 3 Normal. We are told that the fat man is fat because he is so constituted physically that his body can assimilate and take care of large quantities of food easily. The thin is thin because of a reverse condition, and the normal man, of course, is evenly balanced. man Why not have our menus made up in three volumns, each column appeal- ing to one of these classes of custom- ers. Those who are fat and who want to reduce or keep from getting fatter will be attracted to the column: “To-day’s Specials for those who wish to reduce their weight.” There they will find offered certain sand- wiches, soups and other dishes, particu- September 21, 1932 larly because of their non-fattening properties. The slender folks who would like to take on ten or fifteen additional pounds will be attracted to the column headed: BROOKSIDE BRAND WHISK BROOMS (—~) he fF” ROTARY PRIZE a Whisk. AMSTERDAM BROOM CO. AMSTERDAM, N.Y ALL STYLES AND PRICES Dinas POPULAR CANDIES FOR HALLOWE’EN PUTNAM FACTORY NATIONAL CANDY CO., INC. Grand Rapids, Mich. MICHIGAN’S LARGEST CANDY MANUFACTURER PENCILS, NOTE BOOKS, Grand Rapids “eo SCHOOL SUPPLIES PENCIL AND INK TABLETS, ERASERS, PENHOLDERS, PAINTS, INKS, MUCILAGE, COMPASS- ES, SLATES, CRAYOLAS, CRAYONS, CHALKS, PENS, COLORED PENCILS, DRAWING TABLETS, ARTISTS BRUSHES, SPELLING BLANKS, THEME TABLETS, COMPASS SETS, COLOR BOXES, LOOSE LEAF COVERS, SCHOOL. COMPANIONS, PENCIL BOXES, PROTRACTORS, BAN- NER NOTE BOOKS, NOTE BOOK FIL- LERS, MUSIC BOOKS, ETC. Hazeltine & Perkins Drug Co. PRANG’S DICTIONARIES, Michigan “se = s = x MICHIGAN TRADESMAN September 21, 1932 19 STW dawic aneciale : 2A Tiaciec Yi ‘ Today s specials for ensse who wish Raymond L. Hockstad, Flint. WHOLESALE DRUG PRICE CURRENT to increase their weight.” And there Dalton E, Klump, Harbor Beach. rill sugges C s as Cus- i i : : will be Suggested such foods as Cus Geo. J. Kollenberg, Detroit. Prices quoted are nominal, based on market the day of issue. tomer No. 1 would walk a mile to get Joe V. Lucker, Detroit. a dia Howleck bu. 2 eee a : , Pu., 1b.2 00G@ away from. John J. Patterson, Detroit. Neatic. No. . he 06 @ 10 Aloes, Barbadoes, Heml’k Com., lb. 1 00@1 25 a Harry C. Pernick, Detroit. Boric, Powd., or so called, Ib. gourds @ 60 ae oo yh 25 National Ph Week : : Sis Stal Ip. 2. 081%4@ 20 Powd., Ib. -. 35 @ 45 unip’r » lb. 1 500@1 75 ationa armacy Week. Delbert D. Rice, Saginaw. Carbolic, Xtal.,lb. 36. @ 43 Aloes, Socotrine, Lav. Flow., Ib. 4 00@4 25 The National Pharmacy Week — Geo. C. Rosenberger, Clarksville. ae eae 40 @ 55 oe oes ¢ a anions We re 2 0002 25 Oct. 9 to 16 inclusive—now approach- Harold A. Schultz, Saginaw. noo 03%@ 10 Arabic, first, Ib. @ 50 oo tne ozs. = - ine its eig as < S Siddall Seohvitic Nittie ib 09 @ 15 Arabic, sec., Ib. @ 45 Mustard, art. ozs. @ 35 ing ts eighth annual observance- is Carlton E. Siddall, Scottville. ein 15 @ 25 Arabic. sorts, 1b.15 @ 25 Orange, Sw., Ib. 4 00@4 25 without a doubt the most constructive Jack E. Tenney, Fennville. 3%@ 10 Arabic, Gran., lb. @ 35 Origanum, art, ’ J 3 Sulphuric, lb. -- 03% . a ‘an., _ @ os Ib 1 00@1 20 far-reaching and beneficial pharmaceu- John Vis, Hazel Park. ees re o> Aeatiaide. be 500 60 Pennyroyal, Ib. 3 25@3 50 tical activity that has ever been at- Moffat P. Bird, Saugatuck. Biauataced No & ences Po. ib @ 75 Eopyermat. ib. 3 me a : : . : - : z ’ oe i Pe se, Se 5 tempted for retail pharmacy. Irving K. Bolotnikoff, Detroit. Pa ei peo a Guatac eo e = Rose, Geran., ozs. 50@ 95 The professional side of pharmacy Elmer D. Brudy, Boyne City. Wood, Gal. _____ 60 a Ib. -——~—— es Teas Ib... 1 50@1 75 i oe “ Canoe ae "Ss, eaen a ‘ is the one and only part of the busi- Roscoe Dryden, Battle Creek. Alum- Potash, ee we = * Sandalwood, ae . a At ale, EF iS’ ey 7 3 Lump, HD. 222 05 13 Myrrh, Pow., lb. @ 75 E. EE. Ip. _.._ 12 50@12 75 ness responsible for the legal recogni : oraham SS, Paver Powd. or Gra.,lb.054@ 13 Shellac, Orange. . 3 _W. L, Ib. -. 4 50@4 75 tion given the pharmacist under state dgar Gelberg, Detroit. Ammonia We ee 25 @ 35 Sassafras, pharmacy laws; it is the only excuse Harold R. Heyn, Detroit. Soe — aa : ghanae a 7 oe a ib, fe a a a one Ee ee ee ° wni ls . . -— for his existence. Every retail phar- Murl M. Houghton, Houghton Lake. 3-4 yy. 777777 Bt @ 13 (bone dr’d) Ib. 35 @ 45 Spearmint, lb... 3 00@3 25 macist should therefore be eager to Ward G. Jackson, Battle Creek. wee a eH @ a ee tus 2 00@2 25 thy ‘Hed th i 5001 78 take advantage of this outstanding op- Karl V. Josenhand, Owosso. Muriate, Gra.,Ib. 08 @ 18 No. 2, Ibs. - 1 75@2 00 Thyme, Whi., lb. 1 75@2 00 tunity to bring to the attention of | William R. Kerr, Flint. Murlate, Pol 20 @ 30 ‘ow. Ib. 1 2q@150 “WInicercem wae: portunity to bring to the attention o eae See Asaiic Etonay teat trad. Th @6 2% the public, through Pharmacy Week prammce 1) Same, Sturgis Pound 4 @@ 6% Faud 25 @ 40 aun » Ib. -_-- asa 2 window displays, the fact that he is Chas. J. Michela, Detroit. as eae ae Hops Wormseed. Ib. 3 00@5 25 +) . ry ‘ ‘ a a Re T 5 e ope than & ecco Russell W. Ritter, Detroit. Fin Ga + cea a %s Loose, Pressed, oe W ormwood, Ib. 7 00@7 25 It is true that each ee shows in- Ray J. Sabourin, Alpena. = i Ib. © aon eo Hydrogen Peroxide Castor be eT se 60 : : a8 Harold F. Schwinkendorf, Detroit. re wn 1 50@1 30 Pound, gross 25 00@27 00 Cocoanut, Ib. __ 22%@ 35 creasing numbers of pharmacists avail- Rol Shank ee Folu, Ib. ------ % Lb. gross 15 00@16 00 Cod Liver, Nor- g tae (aemieciece ci Ge free Pharmacy oO ee C: Shank and, Ann Ar, 1 ne Barks %4 Lb., gross 10 00@10 50 Wwegian, gal. __1 00@1 50 We (ee Merlin T. Shoemaker, Reed City. ‘Oat wis @ i Indigo oe ot Gn SG t6 eek window display material. Gant Mi Sivder Pick Ordin., Po., Ib. 20 @ 25 Madras, Ib. -_- 2 00@2 25 Lard, ex., gal. 1 55@1 65 why not every retail pharmacist? Here a E Saigon, Ib. _. Qi | Insect Powder ard, No. 1, gal. 1 25@1 40 John R. Steffens, Clinton ; Pp , iinseed, raw, gal. 55@ 70 is a proposition which, with small ef- gs) al eel ai yang ae Saigon, Po., lb. 50 @ 60 une, Ib os a @ ® itnsced ioe ee Fs f ; tl ae ee Gal be Gavin W. Telfer, Big Rapids. am, a 2 g : a Een Acetate __-Neatsfoot, eee ee S Allan Weatherwax, Vandercook Lake im) Ga, Ib... 40 @ 45 Powd. & Gran” os e - a. = ~' ees . a : oa fue 3 . . 5 ive, made we conuey & Woot tne ae The total number of candidates was P saenbg oe ual SB @ ss Licorice Malaga, gal... 2 50@3 00 = ia ee a i 0 } qx ; ae ‘ maceutical sa icine to the people o fifty-four. The successful candidates Sanptres. ro lb. 25 @ 30 pets comic | 50 @2 00 sce oo - 7 s o every cOnanny —~ the mies Aer that numbered thirty-five, which is an ex- Berries Lozenges, Ib. -. 40 @ 60 Tanner. mL ao 90 the pharmacist is a professional man, ceptionally high average Cie / - @ = Wafers, (24s) box @1 50 Tar, fal. ee 65@ 75 J ts ubeb, Po., : Leave fhale, gab . 2 00 a man who can be depended on at all No action has been taken on the Juniper, Ib. -_-__10 @ 20 Buchu, lb., ghar @ 50 Opium . times not only to supply the commun- [ocation for the next examination, but Blue Vitriol _ Buchu, lb., long. @ Gum, ozs., $1.40; i ds i dici d medicinal + \: : a Pound -________ 05 @ 15 Buchu, P'd., Ib. @ 60 Ib. --------_ 20 00@20 50 ity needs in medicine an ot it will probably be held in Detroit or Borax Sage, bulk, lb. 25 @ 30 Powder, ozs., $1.50; equipment, under proper safeguards, Ann Arbor, The university would P’d or Xtal, lb. 06 @ 13 Sage, loose Ib. ------__ 21 00@21 50 but who is also a source of valuable ike to have it held th : Brimstone Sane ot ss Se 4 ss = ke ve i ere. age, ounces __ @ 8 +. -------— 21 00@21 50 5 : : Pound 2022s ‘ ’ fe SN information on public health service —_@¢~¢ 4 _ aune ag a” a & Grd. @ 35 Paraffine and other scientific and semi-scientific A Merchandise Idea. Pound 22 i. 60 @ 15 Alexandria, 1b.50 @ 60 Found [a 15 matters; that he reads the authoritative The Druggists’ Circular, in a recent ce eu Biinexeles, Ib. - = “ Black, grd., Ib. 30 @ 40 publications, books, journals, etc., of article, stated that investigaton had Chinese, Powd. @1 25 Uva Ursi, lb. -_ 20 @ 25 wit eo 7 S = pharmacy and labors continually to disclosed the fact that the placement of : Chalk Uva Ursi, pe Ib @ 30 Sitch ‘Gutauale 5 : : rayons, ime > keep abreast of his profession. groups of branded items, plus the ten- wii din @3 60 Chloride, med., dz. @ 85 Pound sia 20 25 Nothing could be more illustrative of | dency of sellers to grab for the nearest ae “a bees ee dz. W145 amber, Plain Ib m1 @ 17 : : é renc owder, um a — these attributes than a window display brand, has a whole lot to do with the Cont. ©. _ G4@ 10 Pound 60 @ 7% cae Wt ae 7 = z during Pharmacy Week using the win- rate of turnover on goods. Co Ib. eo @ be ea weno 39 Lilly White, lb. 20 o 25 oe . ’ = ie: Wa, i aos f : Ths AG 7 dow streamers, medicinal plant map, In other words, the conclusion was White, lump, lb. 03 @ 10 Garb. 1/16s, Ib. = a oe Ib. 22 @ 27 ° : : . Me ? S| “- - e and other materials made available by reached that, if the retailer wants par- Pods Paciolan @ 7 a 5 i pt 15 e 25° Barrels oe — 25 : : : ’ coe = , +s . 75 ae oo ae the Committee, thus featuring the pro- ticularly to move a slow moving brand Powder, 1b... 62 @ E53 Oxide, light. Ib. @ 7% “ess Ib mae 08 fessional and scientific side of phar- he can accomplish a great deal by put- eae noo 8 awd _ Soret a cs Caustic. St'ks,lb. 55 @ 88 macy. With this background and a_ ting it within easy reach of his sales powdered, Ib. 2 30 @ 40 Mercury gist Potassiun = little thought and ingenuity, the phar- people and putting the fast sellers a Cocaine - Pound -222 1 65@1 80 Acetate, lb. @ @ 96 macist can make a very striking dis- little farther off and making them a Ounce eau 50 duce Morphine ana Bes. Ib. 30 @ 85 fi hl lM Ca Ll ic e, Ib. 15 25 play by the addition of crude drugs little less easy to reach. Pam na a aoe i So @12 68 Bromide, lb. _. 51 @ 72 : : : , owdered, lb. __ Mustard Carbonate, Ib.__ 3 and chemicals, pharmaceutical uten- The average store, however, places Cream Tartar Bulk, raed = Chlorate, ee & sils, books, magazines, etc. There is the demand brands right at hand, eas- Pound —_____.__ 20 @ 40 select, lb. -.. 45 @ 50 Xtal, Ib ___ 17 @ 23 ample opportunity for originality. The iest to reach and getting all the value bacue mewunae's a aN aS @ 4 renee 3 os a S = m ° . . ic een a é ue a important part is to make your win- of prominent display. The theory is Blextrine Balls, lb. "eee 15 eee Ib. —— 3 64 4 84 . ° ‘Ye es ormange dow displays, for this one week at that the time of sales people is saved Yellow Corn, lb. 06%@ 15 ‘lake, 1b. -_ vouw lo Pure on ae ’ : ‘ f 1 1 hed < ts ds White Corn, lb. 07 @ 15 Nutmeg Red Wo 80 @ 90 least, reflect the professional side of when the most asked for brands are eaeanan bone ei we i 2 ¢ * pharmacy. Many of the most success- nearest. But the amount of time saved Witch Hazel, Yel- Powdered, lb, ~~ w 50 GQuassia Chine 5 : : : : : ee low Lab., gal. 99 @1 82 Nux Vomica P ful pharmacists of to-day realize that seems inconsequential when it comes Licorice, PG. iy. 66 @ G6 Pound as @ 2 Poae. : @ = their side lines and merchandising suc- to getting additional sales on brands Flower Powdered, 1b...15 @ Zsa Gilnian as : : ; Arnica, ib. —_. 80 Oil E i 5 5 5 cesses are dependent largely upon their a ie the time, at least, are moving eee @ aes il Essential 5 oz. oe @ 57 standing as pharmacists. slowest. German, lb. -- 35 @ 45 Bit., true, ozs. @ 50 Epsom, Ib. ____ 03%@ 10 The Pharmacy Week display will Commenting on the above a bulletin wee » — @ 90 eunc ; oo a Glaubers, prove a most effective and helpful of the California Pharmaceutical As- an Ib. 35 @ “ Sw’t, Art., Ibs. 1 00@1 25 Hos i ---- qua Z . . i i mre are : Spanish, ozs. @ Amber, crude, lb. 75@1 00 yj es eee method of impressing the public with sociation points out that volume will Formaldehyde, Bulk Amber, rect., Ib. 1 5@2 00 ma or Powd. 10 @ 22 your professionalism. Let all your not pay the overhead when each oe oun 9 @ 20 ee ie ee 1 ao) 60 Gran. th “09 @ 20 : : : 2 Fuller’s Earth ay I 4 00@4 25 Rochelle 5 ; window space proclaim you a Phar- is made at cost. Push profitable Oe fae 10 Bergamot, tb. --5 00@5 20 eeae een uc m macist —a professional man—during chandise to the exclusion of brands Gelatin ao oe 1 nat 15 aa Pharmacy Week. that do not allow a reasonable profit. Pound ------- — 70 Gassia, USP, Ib. 2 25@2 60 Ash ee 03 10 ae a Glue Cedar Leaf, lb. 2 00@2 25 carbonate, Ib. 03%@ 10 + >___ “ — - ke 4 Brok., Bro., lb. 20 @ 30 GCeqar Leaf ee S E, Ib 0s @ 15 i xam- womans idea of Irankness is tO Gro’d, Dark, lb. 16 @ 22 : 5 yposulphite, lb. 05 @ 10 ee . sae ae a o have some other woman say nice Whi. Flake, Ib. 27%@ 35 Gate x 15 Ol 20 Phosphate, Ib. 23 @ 28 ination Session. . aoe White Gd. Ib. 25 @ %5 Gloves, bh. __ 2 00@2 25 See. “ ; : i about her. Miah, Wo. The following students passed the things about her Waite See lent. ma Coe We Fee ies Bowe. te 2% 20 : : d f ee Cubeb, lb. ---- 5 00@5 25 a last examination of the Board o Hibben 42%@ 50 frigeron, Ib. _. 4 00@4 25 Silicate, Sol.gal. 40 @ 50 Pharmacy, at Iron Mountain: Father Time has to face smokeless Glycerine Eucalyptus, lb. 1 00@1 25 Turpentine | powder in his battles with women. Pound 35 Fennel --------- 2 00@2 25 Gallons -______- 56 @ 71 Russell A. Benedict, Ionia. MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. = Se, ADVANCED DECLINED Smoked Hams AMMONIA BROOMS Pears Parsons, 64 oz. ______ Leader, 4 sewed __._. 3 45 Pride of Mich. No. 2% 3 60 Parsons, 32 oz. Our Success, 5 sewed 5 25 Parsons, 18 oz. Hustlers, 4 sewed ___ 5 50 Parsons, 10 oz. Standard, 6 sewed __ 7 - ii , : OZ. uaker, 5 sewed ____ 6 25 ; y — * 7. [ee 650 Grand Duke, No. 2%__ 3 25 Rose ee 2 75 APPLE BUTTER Whisk, No. 3 2 25 Quaker, 12-38 oz., doz. 2 00 : Black Raspberries Musselman, 12-38 oz. Ose 2 80 UC 7 00 Gown nen bee, Note? 50 Pride of Mich. No. 2__ 2 45 BAKING POWDERS Royal, 2 0z.. doz. __._._—s—-‘ 93 Royal, 4 oz., doz. ____ 1 80 Royal, 6 oz., doz. __.. 2 45 Royal, 12 oz.. doz. ____ 4 85 Royal, 2% lIbs.. doz... 13 75 Royal, 5 lbs., doz.____ 24 50 Drwy 255 13 4 ise Hows +. VERY KC, 10c size, 8 oz. -- 3 60 KC, 15c size, 12 oz. -. 5 40 KC, 20c size, full Ib.-_ 6 80 KC, 25c size. 25 oz. -_ 9 00 KC. 50e size. 50 oz. -. 8 50 Ke. 5 ib. size 6 50 KC; 10 Ib. size —____ _ 6 50 BLEACHER CLEANSER Clorox. 16 oz., 24s ~. 3 00 Lizzie. 16 oz.. 128 --.. 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS 100 lb. bag Chili Beans —___ 5 Dry Lima Beans 100 Ib. Pinto Beans White H’d P. Beans Split Peas, Yell., 60 Ib. Split Peas, Gr’n 60 lb. 3 15 Seotch Peas, 100 Ib. -- 5 20 BURNERS : Queen Ann, No. 1 -. 1 15 Queen Ann, No. 2 -- 1 25 White Flame. No. 1 and 2 foz _..._- 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross ~~~... 13 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136 50 Corn Flakes, No. 124 50 Pep, No, 224 -_._._- 00 Pep, No. 202 __._.... 2 00 Krumbles, No. 424 --- Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Krispies, 6 oz. -- Rice Krispies, 1 oz. -- All Bran, 16 oz. ~---- All Bran, 10 oz. All Bran, % oz. — Hag, 6 1-lb. 27 Whole Wheat Fla., 24 1 90 bh DO DD et DO st 9 DS DO bo bo ol Oo Prize, Parlor, No. 6_. 8 00 White Swan Par., No.6 8 50 ROLLED OATS Purity Brand Instant or Regular a esr ia 4 eo i! is al, Obits y PURITYOAD, Celia & D cine ey iE Saal fs... i 53 auaree, 426 2 85 China, large, 12s -. 2 70 Chest-o-Silver, 12 lge. 2 98 Glassware, 12s, large 2 25 Purity Oat Snaps, 24s 2 20 Post Brands Grapenut Flakes, 24s Grape-Nuts, 245 ----- Grape-Nuts, 50 Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties, 36s —_ Post Toasties, 24s —_ Post Bran, PBF 24 __ bo Do bo by LO OTH C0 bo to © Post Bran PEE 36 __ 2 85 BRUSHES Scrub Solid Back, 8 in. -__. 1 50 Solid Back. 1 in. ---- 1 75 Pointed Hinds. _....__ 1 25 Stove Shatcer 2) 1 80 Nie 50 2 00 Peeress 2 60 Shoe Ne 4-0 22 2 25 No. 2-0) 2 3 00 BUTTER COLOR Dandelion 2 2 35 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 lbs. ---- a. 8 Paratine, 68. —...._ 14% Paraffine, 128 —..__--_ 14% Wicking 22 40 Tudor, 6s, per box -~_ 30 CANNED FRUITS Hart Brand Appies No: 10 4 75 Blackberries Pride of Michigan -___ 2 55 Cherries Mich. red, No. 10 -._. 5 * Rea, No. 2 3 0 Pride of Mich., No. 2 2 $0 Marcellus Red 2 10 ee 1 35 Be 2 80 Special Pie Whole White Gooseberries No. 7 50 No. 2 2 3 25 No. 4 2 00 Marcellus, No. 2 a. 25 Pride of Mich. No. __ 2 39 Strawberries NO) 2 3 00 SB Oe 1 20 Marcellus, No. 2 ____ 1 85 CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz, Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. Lobster, No. %4, Star 75 Sirimp, 1, wet 45 Sard’s, 4 Oil, Key __ 4 50 Sardines, 3 % Oil, k’less Salmon, Red Alaska__ bet pet ED HR Rt DD DO DO Co bo to bt or o Salmon, Med. Alaska 45 Salmon. Pink, Alaska 20 Sardines, Im. %, ea. 6@16 Sardines. Im., %, ea. 25 Sardines, Cal, 22 1 10 Tuna, % Van Camps, GQ0%. 75 —: %s, Van Camps, So ee 35 Tuna, ls, Van Camps eZ) 60 Tuna, %s, Chicken Sea. Gen. 5 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut Beef, Med. Beechnut Beef, No. 1, Corned __ Beef, No. 1, Roast __ 70 Beef, 2% oz., Qua., sli. 5 Beef. 4 oz. ‘Qua., sli. 25 Beefsteak & Onions, s. Chili Con Car., is ___ Deviled Ham, \%s ____ Deviled Ham, %s ____ Potted Beef, 4 oz. ____ Potted Meat. 4% Libby 52 Potted Meat, % Libby 80 Potted Meat. % Qua. 175 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf. Medium __ 2 25 oie w o Baked Beans Campbeiis 64 Quaker, 16 oz. Fremont, No. 2 Van Camp, med. CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36 cs. 1 70 No. 2% Size, Doz. _. 95 No. 10 Sauce 2 4 00 Lima Beans Little Quaker, No. 10 10 50 Little Quaker, No. 1. 1 15 Baby, No. 2 1 Pride of Mich. No. 2__ 1 60 Marcellus, No. 10 ____ 6 50 TRADESMAN Red Kidney Beans No. 30) 2 4 00 No, 2 2 90 R OZ. 2 60 String Beans Little Dot, No. 2 ._.- 2 26 little Dot, No 1 —.. 1 80 Little Quaker, No. 1_. 1 60 Little Quaker, No. 2__ 2 00 Choice, Whole, No. 2_. 1 90 Choice. Whole, No. 1-- 1 25 Cut) Noe: 16 22 9 00 Cnt: Noo 2 2 1 60 Cpt No, 42 1 10 Pride of Michigan -. 1 35 Marcellus Cut. No. 10_ 7 25 Wax Beans Little Dot, No. 2 2 Tittie Dot, No. 1 _... 180 Little Quaker, No. 1_- 1 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 80 Choice, Whole, No. 1 1 35 Cut: Ne. 40 22. 9 00 Gut No. 2) 1 60 Cut Ne. 1, 2: 1.10 Pride of Mich., No. 2 1 25 Marcellus Cut. No. 10_ 7 25 Beets Extra Small, No. 2 __ 2 50 Fancy Small, No. 2 -- 2 00 Pride of Mich., No. 2% 2 00 Hart Cut, Ne. 10 _... & 00 Marcel. Whole, No. 2% 1 35 Carrots Diced, No. 2 222 1 15 Diced; No. 10>. 2 | 5 25 Cor Golden Ban., "No. 2... 1 20 Golden Ban.. No. 10 10 00 Little Quaker, No. 1... 90 Country Gen., No. 1. 85 Country Gen., No. 2__ 1 20 Pride of Mich.., No. 1 80 Marcellus, No. 2 .... 96 Fancy Crosby, No. 2_. 1 15 Whole Grain. 6 Ban- tam, No. 2 2.20 1 4 Peas litte Dot, No. 2 ..- 2:40 Little Quaker, No. 10 11 25 Little Quaker, No. 2__ 2 15 Little Quaker, No. 1__ Sifted E. June. No. 10 Sifted E. June. No. 2__ Sifted E. June, No. 1__ Belle of Hart, No. 2__ Pride of Mich., No. 2__ ST ee Ce a1 on Marcel., Sw. W, No. 2 1 50 Marcel., E. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin No. 100 220 4 35 NG. (2% 2 1 35 Ne. 28 Se ee 1 05 Sauerkraut ING) 3G ee es 4 25 No: 24 225550, 115 NO. 2 2 85 Spinach MO. 24 2 25 No. 2 1 80 Squash Boston, Ne, 8 22 1 35 Succotash Golden Bantum, No. 2 2 10 mart No 2 1 80 Pride of Michigan __ 1 65 Marcellus, No. 2 ____ 1 15 Tomatoes Mo: 10) 5 &0 NO: 2A6 1 80 NO, 2 2 1 40 Pride of Mich., No. 2% 1 70 Pride of Mich., No. 2_ 1 35 CATSUP Sniders, 8 oz. ________ 1 35 Sniders, 14 oz. _______ 2415 Sniders, No. 1010 ____ 90 Sniders, Gallon Glass_ 1 25 CHILI SAUCE Sniders. 8 oz. Sniders, 14 oz: ...-. 3 00 Sniders, No. 1010 -_-. 1 25 Sniders, Gallon Glass. 1 45 OYSTER COCKTAIL sniders, S$ oz. 220 2 10 Sniders, 11 oz. 2 40 Sniders, 14 oz. —--_._ 3 00 Sniders, Gallon Glass 1 45 CHEESE Rogquefort 02 55 Wisconsin Daisy -_____ 15 Wisconsin Plat: 9. 15 New York June ______ 24 pap Sago 220 40 Brcko 15 Michigan Flats ._____._ 14 Michigan Daisies ______ 14 Wisconsin Longhorn __ 15 Imported Leyden ______ 23 1 Ib. Limberger ________ 18 Imported Swiss —---____ 52 Kraft Pimento Loaf __ 20 Kraft American Loaf __ 18 Kraft Brick Loaf Kraft Swiss Loaf ______ 22 Kraft Old Eng. Loaf__ 33 Kraft, Pimento, % Ib. 1 35 Kraft, American, % Ib. 1 35 Kraft, Brick, % Ib. __ 1 35 Kraft, Limbur., % Ib. 1 65 CHEWING GUM Adams Black Jack ____ 65 Adams Bloodberry ____ 65 Adams Dentyne ________ 65 Adams Calif. Fruit __ 65 Adams Sen Sen ______ 65 Beeman’s Pepsin ______ 65 Beechnut Wintergreen_ Beechnut Peppermint __ Beechnut Spearmint __ Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrigleys __ 65 guicy Truth oo 65 Wrigley’s P-K ________ 65 Zeng (22 65 TOADCITY 2c 65 CHOCOLATE Baker, Prem., 6 lb. %& 2 50 Baker, Pre., 6 lb. 3 oz. 2 55 CLOTHES LINE Hemp, 50 ft. __. 2 00@2 25 Twisted Cotton, BO: ft. es 1 50@1 75 Braided, “50 ie 1 90 Cupples Cord ________ 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand __--____ Boston Breakfast —___ sey, Breakfast Cup —-_____ 24 dmaperial 38 Se No 20 Majestic: 20 31 Morton House __-_____ 35 Nedrow 22220 29% Quaker 220 32 McLaughlin’s Kept-Fresh Coffee Extracts M. Y.. per 100 2: Frank’s 50 pkgs. __ 4 25 Hummel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Page, Tall 2 55 Page, Baby ~_-_______ 1 43 Quaker, Tall, 10% oz. 2 30 Quaker, Baby, 4 doz. 1 15 Quaker, Gallon, % dz. 2 30 Carnation, Tall, 4 doz. 2 55 Carnation, Baby, 4 dz. 1 28 Oatman’s Dundee. Tall 2 85 Oatman’s D’dee, Baby 1 43 September 21, 1932 ae ee Pet, Baby, 4 dozen __ 1 25 Bordens Tall, 4 dozen 2 85 Borden’s Baby. 4 doz. 1 43 CLGARS Hemt. Champions -_ 38 50 Webster Cadillac -___ 75 00 Webster Golden Wed. 75 00 Weebsterettes ~__.____ 38 50 Cimeos: 220 38 50 Garcia Grand Babies 38 50 Bradstreets ---__... 38 50 La Palena Senators. 75 00 Odins Throw Outs —...__. 37 50 R G Dun Boquet -. 75 00 Perfect Garcia Subl. 95 00 BuGdwyiser 200 19 50 Dry Slitz Stogies -. 20 00 Tango Pantellas -__. 13 00 Isabella-Manilla --.. 19 50 Hampton Arms Jun’r 87 50 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 158 Mixed Candy Kingerparten: 020 15 TeOAGer oe 11 Hrench Creams _..... 12 Pens Creams 2 13 Jupiter 20 09 Raney Mixture: 50 15 Fancy Chocolate 5 lb. boxes Bittersweets, Ass‘ted 1 50 Nibble Sticks ~___-___ 1 50 Chocolate Nut Rolls — 1 60 Blue Ribbon ________ 1 25 Gum Drops Pails Champion Gums _______ 14 Jelly Strings _ 14 Lozenges Pails A. A. Pep. Lozenges __ 14 A. A. Pink Lozenges __ 14 A. A. Choc. Lozenges __ 14 Motto Hearts 22 18 Hard Goods Lemon Drops 2) 12 O. F. Horehound drops 14 Anise Squares 15 Cough Drops __ Bxs 1 Putnam 25 Smith Bros, 2. 2 1 50 iguden’s 20 1 50 Specialties Italian Bon Bons ______ 16 Banquet Cream Mints__ 18 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib] boxes 2... 42 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 .N, Y¥. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice .. 10% Evaporated. Ex. Choice 11 Ex. Pancy ots Citron LOOT DS DOR ee 24 scenntaaetsbely sed ~ + ~ iid NEAR NE } September 21, 1932 MICHIGAN TRADESMAN } 21 Currants Margarine PLAYING CARDS HERR ING SOAP TEA a ---- i. Battle Axe, per doz. 2 65 Holland Herring Am. Family, 100 box 5 85 : Te 1. VAN WESTENBRUGGE Bicycle, per doz. ---_4 70 Mixed, Kegs _________-_ 76 Crystal White, 100 ___ 3 50 Food Distributor Torpedo, per doz, ---_ 250 Mixed, half bbls. ------ HB 605) 2 2 15 Japan ean ve Aes : hs Neo “ box < —— oe pee 17 Dates ilkers, Kegs ~--------- 36 Flake White, 10 box 2 85 holee ..0 24@31 tamarind ite. Pitted 1 95 earner ua Milkers, half bbls. ---— Grdma White Na. 10s 350 Fancy -------------- 38@42 Imperial, 12s, Regular 1 40 abbitt's, oz. -.-. 275 Milkers, bbls. ---------- Jap Hose. 106 bos... 74 ~=Neo. i Nitta 35 , Bay: 100 box —. 4 00 alm Olive, 144 box 9 90 FRESH MEATS Lake Herring Lava, 66 tox —___. 2 25 _ Gunpowder apace Beet % Bbl.. 100 Ibe. ————- ee oe wane ----------------- 40 ap., Choce —__.. 09 ; ackere mmo, OX —~_---- d ancy -------~-----~--- 47 ee 10% woes oe . aor Lae - Tubs, 60 Count, fy. fat 6 00 ae a -- : 70 es A OE OS cea ils, . . : AGUICESAEEES «ed Steers & Heit. 10 Fails. 10 Ib. Fancy fat 150 Guanaba Tar. 60 lee. 3 50 Ceylon Cream-Nut, No. 1 _.-- 13 Com. Steers &- Heif. -. 09 Trilby Soap, 100, i0e 725 Pekoe, medium __.._. 45 Peel Percola, No. 1 -_---_-- 09 White Fish Wiliams Barber Bar, 9s 50 Lemon, American - ~~~ 24 Veal Med. Fancy, 100 Ib. 13 00 Williams Mug, per doz. 48 | Orange, American _____ 24 ee 11 Milkers, hols 2 18 50 Co English Breakfast oe we ER E Norway — 19 60 Caen cuaics deuae Wilson & Co.’s Brands Medium 202 — 9 8 Ib. pails ~_-.-------- 1 40 SPICES Congou. Fancy _.. 42@43 Oleo Cut Lunch -------_- — 150 Whole Spices co Se ded, se 1% Bota Wolk — ee mn ae ae a a ee es - Lawn Boned, 10 lb. boxes -- 16 Sreice. a —22 @24 aued, DUE =). oo. 7% «Special Holl —.-_..-.-__ oves, Zanzibar -... @36 Oolon Thompson’s s’dless blk 7% Cassia, Canton @24 Medium ___.___ . oo 39 Thompson’s seedless, SHOE BLACKENING @aasia, Gc pke. dox @40 Choice 2 gg 1 02 9 MATCHES 2 in 1, Paste, doz. ___130 Ginger, Africa -------- @io Wancy 50 Seeded, 15 oz, ~-----.- 9 : E. Z. Combination, dz. 1 30 Mixed, No. 1 -_--__- @30 Diamod, No. 5, 144 6 00 Dri-Foot, doz. ...--.. 200 Mixed, 10c pkgs., doz. oes ss 144 box 6 00 Bixbys, doz. _-__-.-.. 1 30 Nutmégs, 70@90 _____ @50 TWINE ee : ear. “gag soe 5 00 Shinola, doz = 90 Nutmegs, 105-110 ____ es Cotton, 3 ply cone ____ 25 90@100 25 Ib, boxes. oe ee ee re Cotton, 3 ply Balls ---~ 21 80@90, 25 lb. boxes__ 70@80, 25 Ib. boxes_- aol VINEGAR 60@0, 25 lb. boxes__ Safety Matches Flach Sib A aa a 1 30 Pure Ground in Bulk F. O. B. Grand Rapids 50@60, 25 Ib. boxea..@07% Red Top, 5 gross case & 46 Pork Block Sum piauid. dz. 130 alispice, Jamaica -... @25 Cider, 40 Grain _____ 40@50, 25 lb. boxes_.@07% Polo, 5 gross case ___4%5 loin, med. -_________ re Einomiciin =i = 1 25 Cloves, Zanzibar ---- @38 White Wine, 40 grain__ 20 30@40, 25 lb. boxes__@09 Butts ---------—------- 13 Wiccting Lina ae i ig Cassia. Canton @25 White Wine, 80 Grain 25 30@30, 25 lb. boxes.__@14 Shoulders —--__________ 09 E. Z. Liquid ™ ‘a a 139 Ginser. €orkin .______ @27 18@24, 25 lb. boxes_- Spareribe _._..__..._.. 05% Radium, per'don 139 Mustard, -------------- @26 MULLER’S eaeneTs Neck bones -...--..._ 04 Rising San ae dae i 0 Mace, Penang ——-..._ @85 WICKING Macaroni, 9 oz. —----- Trimmings ----------- 06 G54 Stave beincl pn 580 Lepper. Black -------- @25 No. 9, per gross ______ 80 Spaghetti, 9 oz. __--__ : a Vilesnal Na 10 a = Nutmers 2 @26 No.1, per gross ______ 1 25 Hominy Elbow Macaroni, 9 oz. 2 20 Stovoil per a oz. 3 30 Pepper, White _______ @38 No. 2, per gross ______ 1 50 Pearl, 100 Ib. sacks .. 350 Egg Noodles, 6 oz. -- 2 20 PROVISIONS : ae ey 00 Pepper, Cayenne __-__ @36 No. 3. per gross ______ 2 30 Egg Vermicelli, 6 oz. 2 20 Barreled Pork Paprika, Spanish ~--. @36 Peerless Rolls. per doz. 90 Egg Alphabets, 6 oz.__ 2 20 Clear Back _-_ 16 00@20 00 a Rochester, No. 2, doz. 50 Egg A-B-Cs 48 pkgs.-_ 1 80 Short Cut Clear ____ 16 00 SALT Rochester, No. 3, doz. 2 00 Bulk Goods ea. as are Rapids . : Rayo, per dow .. 15 Elbow Macaroni, 20 lb. 05 Oe ae a at p,, peasoning Ege Noodle, 10 Ibs. _- 12 Dry Salt Meats olonial, 36- i“ eee 120 Chili Powder, 1% oz... 65 NUTS—Whole D S Bellies 18-29@18-10-8 Colonial, Iodized, 24-2 1 35 Celery Salt, 3 oz --.. 95 WOODENWARE Almonds, Tarragona__ Med. No. 1 Bbls. __. 290 Sage, 2 oz. -_______ 2 oo Baskets Brazil, large —------- Med. No. 1, 100 lb. bk. 1 00 Onion Salt ----------- 135 Bushels, Wide Band, Pearl Barley Fancy Mixed -_--__-- _ ., Lard Farmer Spec., 70 lb. 100 Garlic ---------------- 1 35 wood handles _____- 00 0000) a 700 Filberts, Sicily -_-__- Pure in tierces ---_____ 6% Packers Meat, 50 Ib. 65 Ponelty, 3% oz. -_-__ 325 Market. drop handle. 90 — a Glia 5 00 Peanuts, Vir. Roasted 60 lb. tubs ___-advance % Cream Rock for ice Kitchen Bouquet -.-. 4 50 Market, single handle 95 Ghester (oe 350 Peanuts, Jumbo, 12, 50 lb. tubs -_-.advance 4 cream, 100 lb.. each 85 Laurel Leaves ----- 20 Market, extra _._____ 1 60 1h eosa 1 a CO ete advance % Butter Salt, 280 lb. bbl. 4 00 Marjoram, 1 oz, ------ SQ Splint, large 8 50 Pecans, 3, star __-__--- 95 10 lb. pails _-_-advance % Block 50 Ip. 02 4g Savery, £ ez. _--.__ 65 Splint, medium -_____ 7 50 Poesun Jumbo _.__ 49. © 1b. pails __--advance 1 Baker Salt, 280 lb. bbl. 3 80 Thyme, 1 oz. --------- 90 Splint, smav _ € 50 Sage Pecans, Mammoth _____ 50 3 lb. pails ----advance I 6, 10 Ib., per bale _._. 93 Tumerci, 1% OR 65 Os fain 10 Walnuts, Cal. ______ 23@25 Compound tierces --.. 7% 20, 3 lb., per bale -___ 1 00 Tilokone oe 07 Compound, tubs ------ 8 28 Ib. bags, Table __._. 40 2 i Churns arrel, 5 gal., each __ 2 40 STARCH Barrel, 10 gal., each_. 2 55 Tapioca Sausages : Corn 3 to 6 gal., per gal. _- Pearl. 100 i sacks _. 7% Salted Peanuts Bologna 12 Kingsford, 24 lbs. ..-. 2 30 ae : = Wancy. No. ft = 2. Liver Powd., bags, per 100 3 25 Minute, 8 oz., 3 doz. 405 94 1 Ib. Cellop’e case 195 pronto 15 Areo. 24 1 Ib pk 1 52 : Dromedary Instant __ 3 50 Hranitort 22200 = 15 BO, 24, - pkgs. 1 52 Pails Pork ea a 20 Cream, 24-1 __--______ 2 20 - i Cakeanined ——— 2 60 Gal 2 1 . vani ol Shelled Tongue, Jellied ~_____- 28 14 at. nas 3 i. Jiffy Punch Almodns, Salted _---~--- 95 Headcheese __--.._.-_-- 15 12 qt. Flaring Gal. Jr. 5 00 3 doz. Carton ___----- 225 Peanuts, Spanish Gloss 10 at. Tin Dairy __s 4 00 Assorted flavors. wee Ib, bags -------- 4 Fe rt 3 ib _ 2 aa : ents 2 3 Smoked Meats rgo, . . pkgs. Pecans Salted --------- 55 Hams, Cer. 14-16 lb. @13 Argo, 8, 5 lb. pkgs... 2 46 Traps Walnut California ---. 40 Hams, Cert., Skinned Silver Gloss, 48. 1s -. 11% Mouse, Wood, 4 holes. 60 LOUR : jets je @13 Elastic, 32 pkgs. ----- 55 Mouse, wood, 6 holes. 70 Vv. C. Milling Co. Brands Ham, dried beef Tiger, 48-1 ---------- Mouse, tin, 5 holes _. 65 Ealy White 2 5 10 MINCE MEAT Knuekles 200. @25 Tiger. 50 lbs. -------- 276 Rat wooed 1 0 Harvest Queen ------ 5 20 None Such, 4 doz. --_ 6 20 California Hams ~. @12% Hat. spring 1 00 Yes Ma’am Graham, Quaker, 3 doz. case -- 3 15 Picnic Boiled Hams @16 Mouse, spring -_______ 20 50s 140 Yo Ho, Kegs, wet, lb. 16% Boiled Hams ----~-- @22 SYRUP Minced Hams --_.__ @14 Bacon 4/6 Cert. __-_ @15 Corn Tubs Blue Karo, No. 1% —. 2 45 HS — OLIVES woe He ee ee ne 6 Pace Le es Lee & Cady Brands 7 oz. Jar, Plain, doz. 1 05 Wice ease lots 2 30 fs Noe Oe . Medium Galvanized __ 7 75 Home Baker -------- 16 oz. Jar, Plain, doz. 1 95 Beef lade Blue Karo, No. 10 -- 318 Small Galvanized ____ 6 75 Cream Wheat ------ poe Pie — doz. : a Boneless, rump ....@22 00 Hive case jots "46 a oath a 5% z : . Pe ee Oe lL eee eee eee 2 2 ; 6 : 3 oz. Jar, Stuff., doz. 1 15 Red Karo, No. 10 ----. 3 44 Washboards 8 oz. Jar. Stuffed, doz. 2 25 Liver Banner, Globe -_------ 5 50 FRUIT CANS 10 oz. Jar, Stat. a . Beef 22 10 BORAX res hpi simatic Se 6 25 Presto Mason 1 Gal. Jugs. Stuff.. dz. Cale 20 e 40 Twenty Mul : ass, single -------~. 6 00 F. 0, B. Grand Rapids, | oa i oe ee ee as ne Sen So 8 50 Half pint -~----------- 48, : 6 oo nee oe ingle Peerless ----.. 7 50 One pint 1 40 PARIS GREEN oe ee fag Crease No G1 dom 4% Northern Queen ------ 5 50 One quart --- So RICE : / a2 MEVGRSAE 7 25 Half gallon i 32 Fancy Blue Rose -- 3 50 2s and 5s -------------- a0 Baney Head 06% tia 2 us WASHING POWDERS Kanuck, 3 gal. can -- 5 50 19 in, oo lke FRUIT CAN RUBBERS PICKLES eee io. 2k Gine iks 1G 15 in. Butter —_____ 9 00 Presto Red Lip, 2 gro. Medium Sour Basten Bact C Ballo 2 ge : 17 in, Butter -_-__._- 18 00 Carton (2500 5 gallon, 400 count -. 4 75 C- Climaline, 4 doz 3 60 Grape Juice 19 in. Butter ----____ 25 00 Presto White Lip. 2 ee i Cara, ite ce ce NS et ee te _ : oe . ' ---- felch, 12 pint po 2 95 gro. carton ---------- 6 16 cancons, ver ence. 216 4 Grandme. © Large -- 3 50 Wolk. 36-4 ca cum a 36 Sweet Small 12 cartons, per case-. 1 45 a a ue ~- 2 a WRAPPING PAPER 5 Gallon, 600 ______- 7 25 ee ee eS Fibre, Manila, white. 05 GELATINE ¥. Wiens Fans. 2 £6 COOKING OIL No. 1 Fibre —--------- 06 % Jell-O, 3 doz. ----- _ 2 & SALERATUS Old Dutch Clean., 4 dz. 3 40 Mazola ene SFY es Minuto, 5 dos. —...._- 4 05 ee : oF, : ae ie . : Pits 2d. 460 Kraft ----------------- 04 Plymouth, White ---. 1 55 Dill Pickles Arm and Hammer .. 245 Qctagon, 965 --------— 3 90 ‘Quarts, 1 doz 9g Kraft Strine 09 % ker. 2 doz. 1175 Gal., 40 to Tin, doz. -. 7 15 Rinso, 40s ------------ 3820 5 Slices < aon ~ : Quaker, OFy 2s. Rin 24g 5 QE alf Gallons, 1 doz. 7 75 32 oz. Glass Pickled-. 2 00 SOs Ce ae en ° Gallons, % doz 7 25 32 oz. Glass Thrown -- 1 45 = eu eacbag ey ies « 5 Gallon cans, each __ 37 Ce ate eee oe ie 0 ee VEAST CAKE ranulated, i é ’ Magic. 3 dos. ._....... 7 A se Granulated, 18-2% Ib. oo Cleanser, 48, : TABLE SAUCES . Scaioad. a ee 2 - Imitation, 30 lb. pails 1 60 Dill Pickles Bulk packages ----------- 110 20 oz. ~------~------ 3.85 Lee & Perrin, large-__575 gunlight, 1% doz. _.-. 1 35 Pure, 6 oz.. Asst., doz. 90 5 Gal., 200 ------ ie 2 © sani Flush, 1 doz. -- : 2s aed Perrin, small__ 3 a Yeast Foam, 3 doz. __ 2 70 Pure Pres., 16 oz.. dz 1 85 = o- ana a5 aD Geantne. 100, “mi 6 40 Royal aint pReeE eae 2 40 Yeast Foam, 1% doz. 1 35 oe eee COD FISH Snowboy, 100, 10 oz. -_ 4 00 obasca, 2 02. 2.5 Middles 2.220 20 Speedee, 3 doz. ------ 720 Sho You, 9 oz., doz. 2 25 JELLY GLASSES Peerless, 1 lb. boxes 19 Sunbrite. 50s _.____. 270 A-}. iaree 2... 4 75 YEAST—COMPRESSED % Pint Tall, per doz. 38 PIPES Old Kent, 1 Ib. Pure 27 Wyandotte, 48s ------ 475 A-1l smal —_ 2. 285 Fleischmann, per doz. 30 i Cob, 3 doz. in bx. 1 00@1 20 Whole Cod 11% Wyandot. Deterg’s. 24s 2 75 Caper, 2 0z. ---------- $30. Red Star. per daz. __...._ 20 % Pint Squat, per doz. 38 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- vortation Bldg... Detroit. The Common Sense of Cash. Not many stores are advertising: “Open a charge account.” That at least is a sign of a change that is slow- ly and surely finding its way into re- tail business. The cash customer is worth more to a business than ever before. Busi- ness for cash is a theme that has a lot of good common sense in it under to-day’s conditions. A man goes into a shoe store ap- proximately two times a year to buy a pair of shoes. If he says: “Charge it,” the store gives him not only the pair of shoes but the additional items of the ‘billing department, book-keeping department, mailing department and free postage. The first of the month comes and all the work of getting out a statement, plus added postage, is given that customer. If the bill isn’t paid for six months, the customer gets the use of interest money, plus 18c for postage. Why should a transaction that hap- pens once in every six months be “weighted” with ‘book-keeping expense and collection expense entirely out of line with the charge of $5 or $10? Why is it impossible for a man to carry $5 or $10 in his pocket to pay for his shoes when bought? The best way to extinguish a debt is to pay for the shoes at once. What applies to the man customer is equally as pertinent in the sale of shoes to women or to the family. Shoe money is no longer big money. In a great New York store the sale of three pairs of shoes to one customer is now considered an event of sufficient im- portance to bring to the attention of the manager where three years ago, the sale of a dozen pairs of shoes was taken as a matter of course. The ac- counts on the books rarely run over $100, where three years ago, it wasn’t so unusual to see a thousand dollar total before final payment was made. Another strange habit in this credit business is for the public to ignore little bills and let them run for months before payment. Now the penny- pinching customer has another argu- ment and trivial as it may seem to be —the two cents tax on checks serve also to retard payment. Factor upon factor could be emphasized as to the need for the cash policy in retail shoe business. Merchants cannot pay bills by book-keeping methods alone. Ready cash helps to pay weekly salaries. It is only in a time of major change that a store can make major changes. The public will now accept an ex- planation by the merchant of a change of “credit to cash” policy in the light of common sense approach to the subject. The old theory of credit was that it helped to concentrate all shoe buying in one store and it also helped the cus- tomer to buy more pairs in the feeling that they need not be paid for now, but eventually. Both of these theories are worthless in to-day’s common sense thinking. MICHIGAN TRADESMAN Many a store has advertised “loss leaders” in the hopes of bringing in new customers who would buy that and kindred articles at the one time. 3ut what happens? The customer, with only one thing in mind, comes in and buys the article that the mer- chant is selling at a loss. Then the routine of credit piles on an additional loss. The goods are charged—which usually means payment “if, when and how.” It would be a great thing if an in- dustry, like that of shoes, would try an experiment for a month or a sea- son in which all transactions are on the basis of cash. It would teach the public a lesson that would be beneficial to all merchandising. The public would learn to pay as it goes for small items and wouldn’t saddle itself with a burden of debt. In the last analysis, the public would be getting more for its money, for many a store could then shorten the distance between cost on its goods and selling price. One of the reasons why we must continue, like Sinbad, to carry an extra load on the shoulders of busi- ness is that we don’t put enough com- mon sense into the processes and practices of business. Practically every business that ren- ders a service’ asks for its payment in cash. Shoes are both article and ser- vice. Make an effort this Fall for more cash.—Boot and Shoe Recorder. ——__ ++ Shoe Orders Exceed 1931 Total. A continued rush of orders for shoes, following the sharply enhanced activity of the last two weeks, bright- en Fall prospects for the trade. A strong demand, starting in the Middle West in the last fortnight and spread- ing Eastward, is speeding plant sched- ules considerably, with one of the largest companies reporting that or- ders are 50 per cent. ahead of the cor- responding period of last year. Thhis same company will put into effect ad- vances of 5c per pair on women’s vol- ume shoe styles. In the last week sev- eral large orders were turned down because manufacturers refused the bids of buyers. ——e~-_____ Name Staple Spring Shoe Colors. Selection of six staple colors for women’s Spring was an- nounced last week iby the Textile Color Card Association. Two of the shades are new, while four are repeated from the previous season. The new shades are corosan, a slight sandy hue, and chaff, a medium beige. The repeated colors are Indies brown, admirality blue, swagger brown and fawn brown. The colors were chosen jointly by tanners, shoe manufacturers and re- tailers, in co-operation with the color organization. High style colors will be chosen later. shoes for ee Retracing Our Steps Toward Simpler and Saner Government. (Continued from page 12) Are we going to be able to retrace our steps toward simpler and saner as well as stabler government? If we do, we shall be the first example in history. This, it seems to me, is what grocers, in common, with other citizens must think about. And if we are to clear out the bureaus devoted to spec- ial interests, each of which grows, ex- pands and eats our money increasing- ly while usually accomplishing dimin- ishing results, even in special direc- tions, we shall have to hold back hard on our own tendency to run to Wash- ington, our state capitals and city halls for “help” to do things we should— and must ultimately in any case sturdily do for ourselves. Let us do these things and the 18th amendment, with all its faults, will be- come a matter of mere detail. Paul Findlay. 2-2 A Business Man’s Philosophy. This is the day of the theorist, the expert, the cost accountant, the re- searcher, the engineer, the professor, the chemist, the merchandiser. To ignore these new prophets is rank stupidity. The editor of the Saturday Evening Post is conservative in his statement that: “If every reader would make a serious study of his own needs and activities and determine, with what- ever assistance he could command, just wherein his methods are antiquat- ed and what new devices he could in- stall and what new resources he could profitably impress into his service, in his home and shop or office, it is not too much to say that the aggregate of all the changes made would increase our National wealth by a round billion dollars, not to mention the immeasur- able benefits that would arise from bet- ter health, better business, smoother living and a securer future.” William Feather. ——_+-+___ If hoarders had put their money into securities! September 21, 1932 Men’s Wear Business Fair. Unfavorable weather halted tem- porarily the activity in men’s wear stores, which was fairly prevalent dur- ing the past week, retail executives re- ported. Odds and ends sales, one-day promotions and other events combined to keep specialty shops fairly busy, while department stores report a good response on pre-season offerings. Some of the stores offering regular Fall merchandise say that consumers are beginning ito interest in slightly higher price goods, one retail- er reporting that his average suit sale is around $35. Popular-price furnish- ings continue to move in a fair way, with new Fall that styles particularly active. show ———_»> + +—___ Kitchen Utensils Lead in Sales. Small kitchen utensils, furniture and cheaper lines of dinner ware are among the most active articles in cur- rent shousewares. sales this week. Kitchen furniture in the $5 and $10 ranges is sought by consumers, while small socket appliances for kitchen use and the cheaper grades of cooking utensils sell freely. Retailers are sur- prised at the heavy volume of business done on chromium-plated copper hol- lowware for use in homes. Pewter, except in the cheapest ranges, glaiss- ware and plated silver are less in de- mand this week. A considerable vol- ume of business on glass curtains and window drapes was another feature of retail buying of homewares and fur- nishings this week. L oe No man makes a good boss who has never learned to govern himself. INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Mutual Building LANSING, MICHIGAN Phone 20741 pen —~- ee e St Hao uncichnAditippas cst 7 ae F | v September 21, 1932 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 12—We have re- ceived the schedules in the matter of Joseph Finkelstein and Jacob Finkelstein, as copartners, under the firm, name and style of Sterling Co., Bankrupt No. 4987. The bankrupt is a resident of Grand Rapids. The schedules of the bankrupt show assets of $20,290.36, with liabilities of $8,870.49. The list of creditors of said bankrupt is as follows: Mages. Grand Ramias -2.-5..:. | $128.66 Aaron Finkelstein, Grand Rapids __ 370.00 Alien A. Co., Kenosha, Wis, =. 135.07 Abel & Bach Co., Milwaukee __._ 6.90 bestim Shirt Co. New York =| 5.51 3ixby Office Supply Co., Grand R. 2.10 Bellmore Neckwear Co., New York 10.35 Barron Anderson Co... Boston __. 30.50 J. & Baker & Co... Detroit 6.76 A. J. Bates Shoe Co., Webster, ERS 2,287.01 Cutter Crossette €o,, Chicago -._ 30.79 Detroit Suspender & Belt Co., Det. 20.23 Frank & Meyer Neckwear Co., St. 100s, Mo... 38 Franklin Fuel Co., Grand Ranids 150.00 Ft-Rite Cap Co., Indianapolis, Ind. 36.25 C. J. Farley Co., Grand Rapids —. 44.06 Globe Knitting Works, Grand Rap. 23.75 Albert Gire & Co., E. Chicago, Ind. 25.48 Fierald: Grand Rapids —.. == = 80.00 G. R. National Bank, Grand Rap. 3,500.00 Max Gross: New York: 2.2000 10.00 wreat Six ©o., Winona, Minn. .. 28.20 Goodyear Glove Rubber Co., G. R. 16.68 Hoekstra Shoe Co., Grand Ranids 58.33 Hystyle Clothing, Inc.. New York 240.00 Hornstein-Newman, Inc., Galio, O. 10.00 S. L. Hoffman & Co., Brooklyn —. 42.17 Improved Mfg. Co., Ashland. Ohio 31.37 Reith Bros. Co... St. Lows, Mo. _. 14:26 A. B. Kirschbaum Co., Inc., Phila. 60-00 florenz Knitting Mills, Chicago __ 66.15 Ludfelt Mfg. Co., Des Moines, Iowa 14.00 Luxite Silk Products Co., Milwaukee 10.00 S EB Lavick €o.. Chicago =. 92 = 67.29 Master Tire Service, Grand Rapids 10.17 Mishawaka Rubber & Woolen Mfg. Co=. Mishawaka Ind. 955 3.” 338 Manasse Hat Co., Grand Rapids _- 5.00 Miller Smith Hosiery Co., Chatta- nooga “henn. @ 5 ote ee 15.70 Metcalf Co., Cleveland, Ohio ______ 8.22 S. Makvansky & Sons, Philadelphia 32.87 Marleboro Shirt Co., Baltimore, Md. 140.00 CG. W: Mills Paper Co., Grad R. 16.20 E. B. Piekenbrock & Son, DuBuque, TOW 2. ee ee 80.02 >arrottee & McIntyre, Chicago --- 119.46 Ohio Overcoat Co., Galion, Ohio -_ 11.21 Rice Stix CGo.. St. Lous, Mo =. 95:18 Rollins Hosiery Mills, DesMoines__ 11.68 J. M. Rubin & Sons, New York -_ 25.02 Roberts, Johson & Rand, St. Louis, MO 145.00 Reisner, Victor & Brockman, Inc., ING VOrk 99 ae R. & W. Clothes, Inc., New York Morris Saffer & Sons, New York _- Snow Bird Knitting Co., Milwaukee 20.60 Joseph Shapiro, Inc., New York. 29.00 Schlosss Bros. & Co., Baltimore__ 970.00 Shinkman Edwards Agency, G. R. 8.64 Paul Steketee & Sons, Grand Rap. 37.15 WASH Broadcasting Co., Grand R. 3.00 Wiener Cap Co., Grand Rapids -. 27.63 M. Wile & Co., Buffalo, New York 804.46 Wovenright Knitting Co., Cleveland 75 24 Wolens Gone Corp., Chicago ._—_ 8 Williams Mfg. Co., Portsmouth, O. Sept. 12. On this day first meeting of creditors in the matter of Currey Pub- lishing Co., a Michigan corporation, in 3ankruptey, No. 4972, was held. The bankrupt was represented by Lee H. Currey, President, Frank Bayer, Vice- President, and Florence B. Currey, Sec- retary-Treasurer, ad by Leo W. Walsh, attorney. Operating receiver represente1 zy A. N. Branson. Creditors present in person and represented by Knappen, Uhl, Bryant and Snow, and Glocheski & Glo- cheski, attorneys. Lee H. Currey, Flor- ence B. Currey and Frank Bayer each sworn and examined before reporter. Fred G. Timmer, Grand Rapids, trustee; bond $5,000. Claims filed. Meeting ad- journed no date. i : Sept: 9. On this day first meeting of creditors was held in the matter of La- Verne N. Atwater, individually and doing business as the Grand Rapids Mercantile Adjustment Co., Zankrupt No. 4971. 3ankrupt present in person ad by attor- ney Homer H. Freeland. No creditors present or represented. Claims filed only. Bankrupt sworn and examined without reporter. Fred G. Timmer, Grand Rapids, trustee; bond $100. Meet- ing adjourned no date. creditors was held in the matter of Metz- Sept. 12. On this day first meeting of gar: ©0,, INC, 2 corporation, Bankrupt No. 4985. Bankrupt present by LeRoy Metzgar, President and Treasurer, and represented by Glocheski & Glocheski, attorneys. Claims proved and allowed. LeRoy Metzgar sworn and examined without reporter. Fred G. Timmer, Grand Rapids, trustee; bond $100. Meeting ad- journed no date. Sept. 15. We have received the sched- ules. order of reference and adjudication in the matter of Peter H. Van Ark, Bankrupt No. 5001. The bankrupt is a resident of Holland, and his occupation is that of tax assessor of said city. The schedules of the bankrupt show assets of $22,060.55, Which sum is claimed exempt MICHIGAN TRADESMAN to the bankrupt; $22,000 of total assets listed is the face value of several insur- ance policies, payable to the bankrupt’s wife, therefore of no value to this estate in bankruptcy. The schedules list lia- bilities at $19,973.18. There are several shares of stock listed, with no definite value disclosed on said bankrunpt’s sched- ules. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. Sept. 14. We have received the sched- ules, order of reference and adjudication in the matter of Frank C. Priebe, Bank- rupt No. 4996. The bankrupt is a resi- dent of Benton Harbor, and his occupa- tion is that of a filling station operator. The schedules of the bankrupt show as- sets of $3,941.61, with $2,150 claimed as exempt to the bankrupt. The schedules list labilities of $4,518.24. In the matter of Hrank CC. Priebe. Bakrupt No. 4996. The first meeting of creditors has been called for Oct. 3. In the matter of George H. Holwerda, 3ankrupt No. 4995. The first meeting of creditors has been called for Oct. 3. In the matter of Walter V. Anderson, 3akrupt No. 4988. The first meeting of creditors has been called for Oct. 3. In the matter of Judson Price, Bank- rupt No. 4994. The first meeting of ereditors has been called for Oct. 3. In the matter of Sherre L. Ballard, Bankrupt No. 4991. The first meeting of creditors has been called for Oct. 3. In the matter of Sterling Co.. Bank- rupt No. 4987. The first meeting of cred- itors has been called for Sept. 30. In the matter of Sterling Co., Bankrupt No. 4987. The sale of assets in this mat- ter has been called for Oct. 4 at the prem- ises formerly occupied by the bankrupt, 307-11 Division avenue, S.. Grand Rapids. The stock will be sold consisting of men’s furnishigs, footwear, ladies’ ready-to- wear, footwear and fixtures, appraised at $1,955.64. All interested in such sale should be present at the date above stated. In the matter of Olivet Elevator Co., Bankrupt No. 4967. The first meeting of creditors has been called for Sept. 30. Sept. 12. On this day first meeting of creditors was held in the matter of Richard George Humphrey, Bankrupt No. 4947. The bankrupt was present in per- son and by Eldred & Gemuend, attorneys. Claims proved and allowed. Bankrupt sworn and examined without renvorter. Fred G. Timmer, Grand Rapids, trustee; bond $100. Meeting adjourned no date. Sept. 15. We have received the sched- ules, order of reference and adjudication in the matter of Gerald Huggins, Bank- rupt No. 4998. The bankrupt is a resi- dent of Kalamazoo, and his occupation is that of a machinist. The schedules of the bankrupt show assets of $250, with property claimed as exempt listed at $250. The liabilities listed are $1,299.07. The court has written for funds and up- on receipt of same the first meeting of creditors will be called. Sept. 15. We have received the ched- ules, order of reference and adjudication in the matter of Charles Weber and Albert Weber, copartners doing business under the firm name of Weber Bros., and Charles Weber and Albert Weber, indi- vidually, Bankrupt No. 4997. The bank- rupt concern had its residence in the city of Kalamazoo. The bankrunt’s sched- ules show assets of $2,345. with pronerty claimed to be exempt listed at $700, the liabilities listed amount to $7,935.55. The individual assets listed on the schedules of Charles Weber are $6,275, with liabili- ties listed as the partnership. The assets listed on the schedules of the individual. Albert Weber amount to $1,450, with la- bilities scheduled at $1,300. The list of creditors of said bankrupt is as follows: City of Kalamazoo __-_--_ $1,015.96 County Treasurer, Kalamazoo __-- 242.53 H. A. Gonant, Kalamazoo ________ 282.00 Bank of Kalamazoo, Kalamzoo 2,200.00 Home Savings Bank, Kalamazoo__— 500.00 Gazette, Kalamazoo -_------------- 272.89 Katie Weber Bullard. Owosso --_- 528.87 Lizzie Francoise, Kalamazoo —--_ 219.94 B. F. Goodrich Rubber Co., Chicago 93.70 Albert Weinbrenner Co., Milwaukee 198.8 Mishawaka Rubber & Woolen Mfg. @o. Mishawaka, Ind. = _- 361.57 Western Ghoe Co. Boledo “=. 789.93 teich-lLasendort €o.. Chicago —_—- 25.42 Sinsheimer Bros. & Co., Chicago_-_ 20.00 S. Fregiberger & Bros., Fort Wayne 10.00 B. A. Brown Mfg. Co., Franklin, O. 8.82 2iverside Felt Slipper Co., New Y. 40.14 Progress Paint Co., Cleveland sole 25 Ww. B. Coons Co., Rochester, NG oY, ) Star Paper Co., Kalamazoo —_---- 1.32 Parchment News, Parchment ---- 3.00 Augustinian, Kalamazoo ---------- 8.00 F. H. Humphrey, Benton Harbor 4.00 Trooper Shoe Co.. New York -_-- 102.19 B. F. Goodrich Footwear Corp., Aicvom. Ohio —..-)--_---- 5.96 Rose Weber, Kalamazoo __-_------- 216.89 Charles W. Weber, Kalamazoo -- 216.89 Lilian EB. Case, Kalamazoo __-_-~ 216.89 Zilla Weber Estate, Owosso 2 B22 .3a2 Sept. 15. We have received the sched- ules. order of reference and adjudication in the matter of Meyer Slutz, Bankrupt No. 4999. The bankrupt is a resident of South Haven. and his occupation is that of a merchant. The schedules of the bankrupt show assets of $250, with lia- bilities listed at $11,393.91. The court has written for funds and upon receipt of same the first meeting of creditors will be called. The list of creditors of said bankrupt is as follows: Nat. Cash Register Co.. Dayton__$ 140.00 Esther Goldshere, Chieago —- _ 1,000.00 Citizens State Bank, So. Haven 4,000.00 Irvine Goldshere, Chicago 1,000.00 tamsey New York 25) 02 2 36.50 Samuel Gluck, Muskegon ________ 9.00 Star Paper C€o., Kalamazoo _.__.. 36.56 Breman Mie. Co., Breman, Ind. _. 61.74 Putior Bros.. Chicago -_...._ 1,882.95 S&S Wienbere. Chicazo ______ _ 137.a0 Topic Mie. Co. Hart 32. 5. 926.50 Roberts Johnson & Rand, St. Louis 512.50 Holland Furnace Co., Holland 15.00 g9 » Marshall Field & Co., Chicago First State Bank. South Haven —-~ 275.00 Mishawaka Rubber & Woolen Mfg. Co., Mishawaka, Ind. _. 475.00 Mich. Lumber Co., South Haven -~ 206.00 Mrmbune Co... South Haven —__-_____ 60.00 Western Comforter Co., Chicago__ 150.60 Mr. Bunk. South Haven —__ 61.50 Tri County Tele. Co., So. Haven 39.20 Star: Wie. ©0000 220502 70.70 Grvstat Art €Co.. Bikhart, Ind. ___—- 15.36 In the matter of Barry Ff. tichter, doing business as City Drug & Book Store, Bankrupt No. 4773. Final meeting was held on Sept. T. Trustee present only (M. N. Kennedy, Kalamazoo). Claims proved and allowed. Certain attorneys’ bills approved and allowed. Balance of bills, notes and accounts and shares of stock offered for sale were abandoned as worthless and burdensome. An order was made for the payment of expenses of administration and for the payment of preferred claims as far as funds on hand would nermit, there being no balance on hand for dividend to general creditors. No objection to discharge. Final meeting adjourned without date. Sept. 17. We have received the sched- ules, order of reference and adjudication in the matter of Robert W. Woodruff, Bakrupt No. 5003. The bankrupt is a resident of Kalamazoo, and his occuna- tion is that of a fireman. ‘The schedules of the bankrupt show assets of $100, which sum is claimed exempt to the bankrupt. The liabilities listed are $947.40. The court has written for funds and upon receipt of same the first meet- ing of creditors will be ealled. ——_+- > ___ Home Wares Led. China, glassware and houseware sales drew volume response in retail trade during the week, according to analyses made ‘by shoppers oi the Meyer Both Retail Reporting Bureau. In the glassware sales particular cus- tomer interest crystal stemware from 25 to 98 cents was shown in cut- apiece, 45 piece luncheon sets at $4.96 and 18 piece sets at $1. Chinaware sales revealed specific interest in 25 piece American porcelain breakfast sets at $1.79, 53 piece English porce- lain dinner services at $6.97, 95 piece Japanese china sets at $19.95 and im- ported 12 piece dinner services at $29.95. Active housewares items included wicker bench hampers at $2.98, vege- table bins at $1.29, sanitary cans at $1.29. brooms at 69 cents, metal shelf cabinets at $1.59 to $3.98, rubberized rayon shower curtains at $1.98 and cast aluminum Dutch ovens at $1.39. In women’s wear there was good customer response to offerings of rab- bits’ wool dresses from $5.95 to $16.50, jersey dresses at $2, black dresses with white collars at $15.75, striped knit dresses at $16.75 and $19.75, double fabric, plaid coats at $16.50, velvet $13.74, weather proof sports coats at $16.50, faced sports negligees at fur lined sports coats at $12.64, sep- arate suspender wool skirts at $2.98 and plaid silk blouses with large puff sleeves at $2.98. Active accessories included separate collars at 89 cents to $1.95, wool felt and bagheera velvet hats at $1.95 and $2.95, suede bags with marcasite trim- mings at $2.95, tie shoes at 50 cents and simulated pearl necklaces at $1. —__ - An ounce of courtesy is worth a pound of apology.—Joseph G. Johnson. OUT AROUND. (Continued from page 9) write me have signed trade acceptanc- es, despite the fact that I have, from time to time for many years, warned my patrons against having any deal- ings with any man who mentions the term “trade acceptance.” How any business man will consent to be caught in a trap of this kind is more than I can understand. The trade accept- ance may have its place in dealing with a thoroughly reliable house, but in the hands of strangers who are invariably shysters it is a bogardus kicker which returns to harm the maker and put fat on the ribs of crooks. I have little patience with merchants who take the Tradesman, read it carefully week and then ignore its dealing with men they every advice in have never seen before and will never see again, unless they ‘happen to visit some penal institution. Of course, I will continue to use my kindly offices to assist those of our patrons who get caught in the sharp hooks of shystering medicated salt agents, but I have little heart in work of this character. I note a person was recently sent to prison for 5 to 15 years for stealing When I think of the men who deliberately sold millions of bonds chickens. and got away with it, I wonder wheth- er our method of administering justice is in keeping with the “quality of mercy” described by the great poet. E. A. Stowe. a planned control of the re- sources and machinery of the world is Some necessary in the common interest and for the achievement of plenty, peace and freedom.—Rev. Sidney Lovett. —___ +> America’s mind now is on prosper- ity, not panic. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department. $4 per inch. Payment with order is required, as amounts are too small to onen accounts 24 Marketing Apples Under Right Con- ditions. I know you will be interested to know how one man, who owns an ap- ple orchard, last fall disposed of his apples along the lines that you have been advocating for a great many years. William E, Miller, who owns about 160 acres near Fountain, about twenty miles East of Ludington, started in several years ago to set out Northern Spy and Starke’s Delicious apple trees and last fall was the first year they bore fruit to any extent. Mr. Miller had about 700 bushels of wonderful fruit and they were all hand picked. The majority of the fruit farmers in that vicinity, I think, probably took their apples to Ludington or Manistee and undoubtedly sold them for 50c per bushel, but Mr. Miller was not. satis- fied to get such an exceedingly low price. He tried his best to buy some boxes like those the Western apples come to us in, but could find no place in Mich- igan where they made those boxes, so he went over to Scottville and had the basket maker over there make him 500 boxes and he got some tissue paper and graded all of his apples and wrap- ped them in the tissue paper and put them up in these boxes and took them down to Lansing and Detroit and sold all that he wanted to for an average of $2 per bushel. The reason I am prompted to write you this letter is because just recently I visited Mr. Miller and he is planning to do the same thing this fall, only, of course, he undoubtedly will have a great many more apples than he did last year because these new trees will be bearing more and more fruit each year. Mr. Miller never was a farmer, but it seems to me he has applied good business principles to the marketing of his apples. He has been quite a successful automobile dealer in and around Detroit for a great many years and acquired this property on the banks of Round Lake because he liked the location. He felt that sometime he would undoubtedly want to live on a farm. He has had a man on the farm con- tinuously for several years who has taken the best of care of the place and last year when the automobile business was not so good he decided that he and his family would spend the fall and winter on his own farm. The re- sult was that he was right on the job to supervise the packing of his apples, and the comparatively few apples which he had to sell were certainly sold at a profit, compared with the prices some of the neighboring farmers received. I remember hearing you say years ago that the farmers of Michigan did not put forth enough effort in selling Michigan apples at the right price. Michigan apples, I believe, have the reputation of having the best flavor of any apples in the world and under those circumstances it seems to me that it would be comparatively easy for the Michigan farmers to get the high- est price for their apples if marketed under more approved conditions. MICHIGAN TRADESMAN People will go to a fruit store and pay 5c for an Oregon apple which doesn’t compare in flavor with a Mich- igan apple. I wish somebody would try sending some Michigan apples out to Oregon under the same circumstances. Roy H. Randall. —_>~++___ Nowadays Real Bargains Beat Blarney When milady who pays cash goes shopping these days, she is out for values. Every feature of her face re- veals her stern determination to get the fullest possible worth of her money. In the past she may have been a liberal buyer and an_ extra-desirable customer, ‘but now very likely her hus- band has long been out of work and has no prospect of a steady job for many weary months to come. Or our lady may be one of the more fortunate, whose bread-winner has employment, but for fewer days each week than formerly and at greatly re- duced pay. While the households which this woman represents still are in luck, constantly overhanging each is the dread foreboding that almost any time, perhaps next Saturday night, Dad may be laid off. Or our supposed matron may pos- sess large holdings in her own right, or have a husband who is wealthy. Even so she may be short of money. Dividends are being passed. Money lenders cannot collect interest on their loans. Landlords are finding that tenants cannot meet their monthly payments of rent. Homes and farms sold on time are coming back to the sellers, with delinquent taxes that must be paid. In short, the rich are “prop- erty poor” and even after drastic low- ering of their former style of living, find it difficult to make ends meet. Conscientious housewives to-day are practicing a frugality unknown since before the world war, even then sel- dom seen except in periods of depres- sion. To get business now, the dealer must appeal to the bargain, instinct. In the old school of salesmanship, one of the main tenets. was—make a free and adroit use of flattery. Find the vulnerable point in every prospec- tive customer and there apply the smooth talk. Pet her dog. Tell her how smart and handsome is her young grandson. The idea was that when. skilfully cajoled the prospect would buy “like a drunken sailor.” Although unethical in the past this method sometimes worked. But don’t depend on it now. With hard times, women are learning hard sense. The wide advertising of stand- ard brands makes it far easier than it used to be, to keep posted about prices. Many women make a practice of shop- ping ’round, buying each item where it is sold the lowest. A cordial greeting, the manifesting of sincere interest in health and wel- fare, pleasant small talk, courtesy in all things—these help make sales, other things being equal. Don’t forget this last, and don’t hope to succeed by playing the sycophant. No amount of wheedling and soft solder will induce Mrs. Level Head to buy Pequot sheeting or Hope muslin or Daisy outing at your store, if your competitor is offering identically the same goods at three to five cents less per yard, Don’t fool yourself, Mr. Grocer, thinking you can prevail upon Mrs. Close Figurer to purchase her Royal baking powder, Arm and Hammer soda, Kellogg’s corn flakes and Baker’s chocolate, or anything else she wants, at your place, by unctuous praise of her daughter’s promising voice, when she can get every item elsewhere at a lower price. You must give them bargains these days, not blarney. Ella M. Rogers. —>+++___ Fewer Tourist Dollars. The tourist dollar, which for some years has been an important prop to Canadian income, has dwindled away and left gaping deficits, that in the Province of Quebec being more than half a million dollars. The tack of tourist demand, largely American, for Quebec liquor is blamed for a decrease of $1,500,000 in liquor tax receipts during the last year. But other phases of tthe tourist’s expenses have played a part, too. Quebec and other Eastern Canadian provinces are feeling the same pangs which Europe felt three years ago. The spendthrift era of American tourists ended with the stock market crash. Americans who had gone abroad to strew “easy money” among ready hands revised their budg- ets and went to Canada, Cuba or Mexico. Business there boomed, while the French, German and Italian tour- ist centers tightened their belts, cut their prices and hoped for a return of the lavish days. Now the spendthrifts are largely spent out, and Canada feels the pains which drew European tears two years ago. Even the tourist busi- ness is being deflated. —_»+~>_____ To Push Silk Inventory Ratio. Strong efforts to have silk manufac- turers and converters operate on an inventory basis of two and a half times sales will be put forth by the broad silk division of the Silk Asso- ciation of America, of which Henry E. Stehli of the Stehli Silks Corporation has just been elected chairman. If the trade had adhered to this ratio, its losses would have been materially cur- tailed during recent months. The di- vision, it was announced yesterday, has approved revised raw goods rules and standards for examination of finished broad silks which will be acted upon by the board of managers on Sept. Z1. ——_.- ~~ —_____ : Deliveries on Dinner Sets Delayed. An exceptionally heavy call for pop- ular price dinnerware in the last ten days has burdened factory facilities to such an extent that manufacturers are now asking up to thirty days on or- ders. The volume of buying is well ahead of the figures for the first half of September, 1931, and this month’s total is expected to show an increase of more than 20 per cent. over the corresponding month last year. At present buyers are calling chiefly for fifty-three-piece dinner sets to retail in the $5.95 and $7.95 ranges. Due to the difficulty experienced in re-ordering on current stocks, several of the stores started buying Thanksgiving require- ments this week. September 21, 1932 Grant Licenses on One-Piece Tie. Arrangements have been completed to license three leading neckwear com- panies for the manufacture of the re- cently patented one-piece tie and re- quests have been received from about forty other producers. The new tie, which is sewed with a side seam, is made in one piece without lining and necessitates the use of thirty-two-inch material, instead of twenty-four-i-nch as employed in two-piece neckwear. The new tie has resulted in a tremen- dous increase of the company’s produc- tion, it was said, and will be featured by practically all leading retail stores for Fall. Retail prices range from $1 to $3. +2 Knit Goods Bought at New Levels. Selling agents in the knit goods in- dustry are encouraged by the fact that recent price advances on various lines, such as hosiery, sweaters and under- wear, have not retarded the flow of orders from buyers and that business continues to appear in substantial vol- ume. Hosiery re-orders are all being placed at the new levels on the cheap- er lines, sweater commitments are be- ing steadily increased and, in a few instances, heavyweight underwear mills cannot promise deliveries under five weeks. No further price advances are expected for the time being. —_——_2.—____ Gabby Gleanings From Grand Rapids. Manley Jones came to Grand Rapids fifty-two years ago Sept. 27 and en- tered the employ of John Caufield, wholesale grocer, as traveling sales- man, On the retirement of Mr. Cau- field from business, eight years later, he said to Mr. Jones: “You have been a faithful servant and I appreciate your energy and loyalty. Look around for another job. Your salary will be continued until you are safely located in a new position. Olney, Judson & Co. and Lemon, Hooks & Peters both want you. I suggest you go down and have a talk with Mr. Lemon.” Mr. Jones acted on 'the suggestion and the next day found him with a contract in his pocket to travel for L., H & P. He remained with that house ‘fifteen years, when he transferred himself to Ed. Telfer, of Detroit, with whom he remained twenty-three years. Manley is always square, truthful and ener- getic. He has lately undergone an operation for a growth on his chin and is in fighting trim again. Anyone who wants a man he can absolutely depend on would do well to seek an interview with Mr. Jones. Cornelius Jonker succeeds Mrs. Marie Vandermale in the grocery business at 354 Spencer street. The Muir Drug Co., with ‘head- quarters at 1534 College avenue, has leased the store at 13 West Michigan avenue, Battle Creek. With the ad- dition of this unit and a new store it will open at 89 Monroe avenue, Grand Rapids, the company will have seven- teen stores operating in Ohio, Michi- gan and Indiana. Several additional stores are expected to be opened this fall. —__+ +. —___- A wise man changes ‘his opinion oc- casionally, but somehow the simpleton who can change a thousand dollar bill always commands more respect. ae a ae ids igs offee Quality Coffees are steadily erowing in favor with the pub- lic. It pays to sell quality. When our Coffees are sold there is always the satisfaction in knowing that there are none better at the price. Quaker Morton House Boston Breakfast Blended Imperial Breakfast Cup Nedrow Majestic Sold by Independent Dealers Only Ray LEE & CADY Why Sacrifice Profits? It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same price for over 4(Q) year, 25 omsin 25 (more than a pound and a half for a quarter) we have established the price—created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our Government CYAN We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. MUTUAL INSURANCE. (You participate in the profits) OUR DIVIDEND RECORD 25% to 40% on Fire and Allied Lines 123% to 25% on Casualty Lines CLASSES OF INSURANCE WRITTEN Fire Plate Glass Tornado Explosion Hail Compensation Rents Automobile Use and Occupancy Aircraft Damage Leasehold Liability of all kinds Sprinkler Leakage Burglary Riot and Civil Commotion Hold Up FINANCIAL STRENGTH OF COMPANIES REPRESENTED Assets $65,931,787.14 — Surplus $23,396,338.15 The Mill Mutuals Agency Lansing, Michigan Mutual Building Phone 20741 We cover the Lower Peninsula of Michigan le ee ee