ML PIINCR ROS STS Fs R ERG AT] p DALY Sega siie RY a ae 3 PACA Gs Naa We Si AON HO 9 ia FA ka Sr rane ESC CEN NIG sare cee ee SE vs Se ak ee 7 a Xe AN Rs a EC a Pa le as wis. J SY Wes e% A PR 3) NN ex Y 8 Y RO) ED SANE © Bole | CHE. ey Cad YS AR UGE Ge ec ac Pees E DE: Ss ANN BYRNS va \G NY S _—— SG SNS 2 Se ) a KO nT SA EY Si CS k LR ( be PZ cf 2) ey i a OS pif ech Ne PRS IDSA SSNS eee aT SIP) NIN oni’ CoPUBLISHED WEEKLY (Ga RK Se TRADESMAN COMPANY, PUBLISHERSRS Soe EST 1883 4 SEOs Se SSCS SS SEEPS SITE SS SS I EIA so Fiftieth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 5, 1932 Number 2559 8 A SONG OF THE UEARS The years have sung a lovely song Since life first brought you close to me, Together we have swept aside | Bright veil on veil of mystery. Together we’ve adventured far, Exploring books and land and sea, And always I’ve been glad of you And always you’ve been glad of me. Gay comrades of the day and night With minds and hearts and souls akin, Even had love not shed this light What splendid friends we should have been! Claire McClure You can rope in extra sales on Shredded Wheat FEW words to each customer about Shredded Wheat will be certain to add to your sales. You can also do your reminding with a good store display of Shredded Wheat. The Uneeda Bakers man can set one up for you in a minimum amount of space. Ask him! NATIONAL BISCUIT COMPANY “Uneeda Bakers’ FALL TERM STARTS AUGUST 29 and SEPTEMBER 6 Business training puts one in touch with the busi- ness leaders. Secretaries and Accountants will be needed as long as business is transacted. Selecting a school for your business training is very im- portant. DAVENPORT-McLACHLAN INSTI- ae | TTE is Chartered by the State as a Class A Col- lege. Write, phone or call for information. Me eet DAVENPORT-McLACHLIN INSTITUTE pees 215 Sheldon Avenue, Grand Rapids, Michigan Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service WE GIVE YOU An Audit of your Policies Correct Insurance Coverage Engineering Service Fire Prevention Advice Rate Analysis Prompt Loss Adjustment Saving in Cost CIOL 2O For sound insurance protection write THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS—Grand Rapids Trust Building DETROIT—Transportation Building (Michigan's Largest Mutual Insurance Agency) Wa hundred table needs uperiority such as only Hekman Bakers can impart =| = SS olverin Soda Crackers QraBixuit Grand Rapids, Mich. — ae SZ “ty | OO sini MM oma Fi ee ee ee aT » nn ne anne congas =m mal os | A ta aaa saa ener \ DESMAN Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old. 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. Recovery of at least seasonal propor- tions seems assured for this fall. Cer- tain indicators, such as freight car load- ings, electric power consumption and construction contracts, are now point- ing to a greater than seasonal gain. As time goes on the Presidential election seems to assume less and less importance as an index to business. We like the diagnosis of Ralph B. Wil- son, the Babson vice-president. When asked last week what effect, if any, a change in administration would have on business recovery, he answered, “Practically none. Recovery will be brought about by a revival of buying from Main Street. Inasmuch as a ma- jority of the people select the President, a majority automatically will feel better after the election, and will be in a bet- ter mood to buy.” Bank suspensions are decreasing sharply — only eighty-five in August, and a lesser number is indicated for September. In the first half of the month deposits in re-opened banks ex- ceeded .the deposits of those which were closed. The New York Herald-Tribune in- dex of general business moved forward last week for the ninth consecutive week, and has risen 7.8 per cent. from the low. The Irving Fisher all-commodity in- dex of wholesale prices now stands at 62.4 per cent. of the 1926 normal, a gain of 3.1 from the low pint. Con- versely, the purchasing power of the business dollar has declined from $1.688 to $1.602. Not all prices are holding. The oil industry is threatened with relapse through seasonally falling gasoline consumption and mounting stocks. The newsprint paper industry is in a state bordering on chaos, created by a re- cent reduction of 13% per cent. super- imposed on existing low levels. Oats last week sold at the lowest price since 1897. Wholesale food prices have eased off slightly from the high point reached on Sept. 6. Prices of cotton and wheat command more newspaper attention than other farm products, but the price of eggs affects many more people. Eggs last week were selling for the highest price since Sept. 29, 1931. Raw cotton has lost half of its ad- vance from the year’s low, but cotton cloth prices are holding firm. Mills have a manufacturing margin (differ- ence between prices per pound of raw and of manufactured material) from 40 to 70 per cent. greater than in the early summer. Thus they have a bet- ter prospects of making money on manufacturing operations, as well as through inventory appreciation. Steel production still is staggering along at discouragingly low levels, but the 3 per cent. increase the week end- ing Sept. 19 was larger than in any of the four preceding years for the corresponding period. In the week ending Sept. 17 the 638 lumber mills which are members of the National Lumber Manufacturers’ As- sociation reported orders for 188 mil- lion feet. This is the largest total for any 1932 week to date and was 69 per cent. above production. Since the low point reached on July 9 of 416,000 cars, freight loadings in- creased to 587,000 cars for the week ending Sept. 17. The rise is nearly 50 per cent., and the total is the largest since last December, but loadings still compare unfavorably with 742,000 for the same week last year, 965,000 in 1930, 1,153,000 in 1929, and an average of 1,122,000 for the years 1924 to 1928. Motor vehicle manufacturers are cheered by the upturn in buying in agricultural states. In nine Middle West farm states August sales of new cars fell off only 11.2 per cent. from July, as against a falling off of 32 per cent. in August last year. Three states —Kansas, Minnesota and Idaho— showed actual increases in August over July—a most unusual development, as normally there is a decline of about 20 per cent. Last week showed an upturn of 25 per cent. in telegraph service over the preceding week. Smokers in August this year con- sumed more cigarettes than in August last year. The gain, 0.4 per cent., was the first in fifteen months. Cigars, snuff and pipe tobacco made a better comparison with last year than in any of the seven preceding months. According to the Hartford Times, another indication of a revival is the heavy registration of traveling men in the hotels of that city. Registrations are heavier than in the same month last year. Reports from Maine and the White Mountains tell us that resort business in September was far better than last year, and ahead of either July or August. It shows that there is money to spend. and will be spent as fear of the future grows less pointed. Passenger traffic on the extra-fare trains is showing a healthy increase. The extra-fare trains of the New York Central last Wednesday and Thurs- day brought 1,275 passengers into New York between 8:30 a. m. and 10 a. m., a record in recent months. Retailers are now profiting from in- ventory appreciation on many of their lines. Ehe head of the J. C. Penney Co. is so convinced that commodity prices will carry through the fall that his company has covered its requirements on all staple goods up to the end of the year and will shortly begin operation for next spring. The head of the American Woolen Co. explains that it has accumulated advancing orders of a demand nature rather than forward buying which accounted for their 400 per cent. increase in August sales over last year. Time soon will tell whether this condition applies only to the textile industry. There is pent-up demand in every industry; it will be released. Will a prophet tell us when? Apropos of that, the R. H. Macy store in New York and Bamberger’s in Newark have large murals on display which depict typical industrial scenes. The effect is one of teeming activity and rising prices. Captions read, “Mil- lions think prosperity is returning. What’s your guess?” September sales of household re- frigerators normally run about 10 per cent. below August, but Frigidaire re- ports that for the first twenty days of the month their business was 25 per cent. ahead of August. The shoe industry has kept reason- ably busy throughout the depression, but each season’s prices have been lower than the last, meaning decreased returns for both labor and capital. Last week the larger manufacturers, stimu- lated by higher prices on raw materials and a rising sales curve, advanced their prices all along the line. The Pennsylvania Railroad began last week door-to-door delivery service in the New York district. The New Haven, to combat the passenger com- petition from busses, is now operating an “Economy Night Express” between New York and Boston. The fare, $5, is a saving of $3.26 from the regular rate. The New York Times says that re- tail trade in New York has turned the corner everyone has been looking for these many months. Their enthusiasm doubtless is prompted by the fact that on Sunday, Sept. 17, the paper carried a greater volume of retail store adver- a Number 2559 tising than appeared in any previous issue in its history—222 columns, with eight more columns ordered but omit- ted for lack of space. The current Federal Reserve Board report calls attention to the fact that this is the first time this year that im- provements in industrial and financial activities have been sustained over a seven-weeks’ period. The report cov- ering August and the first three weeks of September shows hoarding dwin- dling, factory employment improving, building contracts and industrial pro- duction volume accelarating at greater than a seasonal rate. Distributors Group, Inc., is making a poll of 1,411 banks and investment houses, and 84 per cent. of those re- plying believe that general business conditions are improving; 86 per cent. believe that the low point in security prices has been passed. The depression is creating many hitherto infrequently used, terms—reflation, dehoarding and the like. That dehoarding has been in- new, or creasing is seen in every bank state- ment. Since the first of August cur- rency in circulation has dropped eighty- six million, which compares with a rise of 315 million last year; since July 15, owing to the restored confidence in the dollar, European nations have been re- turning their gold to this country and our stocks have increased 256 million dollars. 2 A Business Man’s Philosophy. So important is the ability to meet people, both in inner production of cheerfulness and self-confidence and in tangble sclifish results, that one won- ders why some men regard the matter Many men who would not think of going to work unshaven or with a soiled collar travel through life with a grouchy and forbidding look like a barbed-wire fence around a plot f They forget that every day opens new doors to promising ac- quaintance and that the ideas and stimulus you gain from friends cost nothing and sometimes yield golden returns. so lightly. ot new grass. A successful man boiled his lifetime of advice into two sentences: “Get the habit of being successful,’ he wrote a younger friend, “and make new friends daily and constantly.” William Feather. —_—_—.- ~~. ___ Six New Readers of the Tradesman. The following new subscribers have been received during the past week: N. Vankalker, Grand Rapids. A. Schram, Grand Rapids. Charles H. Ghysels, Grand Rapids. William Van Overloop, Grand Rap- ids. A. Van Ysseldyke, Grand Rapids. S. Schipper, Grand Rapids. MICHIGAN HOTEL MEN. They Hold Interesting Convention at Traverse City. The annual convention of the Mich- igan Hotel Association was held at the Park Place Hotel, Traverse City, last Friday and Saturday. The meet- ing was called to order Friday fore- noon, when President Doherty read his annual address, as follows: Last year in St. Joseph when you honored me with the presidency of the Michigan Hotel Association, I was somewhat skeptical of just what the year might bring forth in the way of collection of dues, matters of member- ship, and in keeping the organization in the place it has made for itself among the leading state associations. This uncertainty was due to business conditions in general. But to-day, ladies and gentlemen, at the end of the year, it is a pleasure to come before you to report one of the most, active years in our nineteen of organization. IT am now convinced that the Michigan Hotel Association has proven her worth to her members and will con- tinue to be a very essential thing to the hotels of Michigan. : The officers and committee chair- men have worked hard, but I am sure they all feel that the results obtained are well worth the effort. ‘ Let us briefly line up our various committee chairmen and see what they have done for us during the past year. John Anderson, aside from repre- senting us very ably on the A. H. A. Council, has kept us constantly in- formed as to the activities of the Na- tional Association. John has organ- ized Michigan on prohibition matters and the constant stream of correspond- ence from the secretary’s office under his instructions has proven beyond any doubt that he has been on the job every minute. The district vice-presidents aside from the usual work in their districts have served as Mr. Anderson’s sub- chairmen ,and they, too, have been very active. And when we made Ruth Myhan, chairman. of the educational commit- tee. we knew that she would make good, but we never expected that two hundred people would ‘be enrolled for the classes of the short course. The accomplishments of the educational committee go without saying, but I know that Miss Myhan will have some more interesting things to tell us about the co-operation given her committee by the faculty of the college. Mr. Crabb, chairman of the mem- bership committee, is to be compli- mented on the results he has obtained. He has had the job only since the resignation of W. E. Snyder and has done some very good work. On an off year for the Legislature, you would think there would not be much for the legislative committee to do, but Frank Johnson has been work- ing on and studying a number of mat- ters of interest to hotels, which I am sure will eventually ‘benefit our mem- bers. Some little time ago, on checking up on matters of insurance, we found that M. V. MacKinnon, and his insurance committee, had already accomplished the work in Michigan that the Ameri- can Hotel Association representative was doing for other state associations. In this work alone Mr. MacKinnon saved the Association something like $1,000 and his work will result in the saving of many thousands of dollars to our individual members. A more recent and an extremely im- portant agreement, to the members of this Association, was effected by J. I. Williston, chairman of the protective committee. Through his efforts, the state police have offered us the same nrotection given the banks for the ap- prehension of hotel crooks. To Mr. Williston is due the gratitude of the MICHIGAN Association in obtaining this service. Mr. Williston will give you the details and we urge you to make use of this added protection. The office of secretary is usually taken for granted, but Pres. Norton is not the kind of secretary one takes for granted. His office is the hub of the organization and under his guid- ance the clerical work of all the com- mittees has been cleared. He has an interesting report to give you on that particular item. Between Pres. and Mr. Gerow, our treasurer, I assure you your funds have not been wasted, as their reports will show. One of the privileges of this As- sociation is our membership in the American Hotel Association. During the past year we have had the oppor- tunity of co operating with them in a number of matters of National scope, such as the copyright music law, Fed- eral tax on electric current, Govern- ment buildings installing restaurants, Federal tax on hotels and a number of other items where we have contacted our congressmen and aided in defeat- ing these bills. As I look back upon the year and upon the work that the members of the various committees and sub-com- mittees ‘have done, it gives me a great deal of pleasure, especially when it is considered that many other activities have ‘been just limping along. Constructive action is the thing needed to ‘build and maintain an or- ganization, and the constructive char- acter of your work is the one thing that stands head and shoulders above every other consideration. The kind of effort which stimulates and invigor- ates constructive and sustained action is what must drive us headlong into the future. Because after all it is the future which counts. The whole basis of our economic rebuilding at the present time, are the things that we must weld permanently into the frame- work of the hotel industry and our Association. The whole world is poised now, ready to race wing-footed into the future, and the hotel profession must be ready to race with it. The past year has built itself strongly into the organization because of the work you have done and I simply want to take this occasion to give you some slight expression of how I appreciate the way you have co-operated in every- thing we have set our hearts upon. It will be strong, convincing evidence in time to, come that the hotel profession of Michigan is prepared and ready to give to a great industry the things it commands. Secretary Norton then read his an- nual report, as follows: The President has said that the sec- retary’s office is the hub of the organ- ization. Sometimes it looks like the whole wagon as these countless ac- tivities come in and we do our best to deliver promptly. Since the last annual convention over 20,000 pieces of mail were handled through the office. This comprised clerical work done for various com- mittee chairmen, bulletins, A. H. A. information and once in a while I got a chance to write vou a letter myself. A secretary is entitled to some pleas- ure. We must have kept the records and books in pretty good shape because we managed to get a statement from the auditor to that effect and were quite pleased to think that we were able to operate the Association within the ‘budget. Of course two or three estimates were obtained on everything in the line of printing, etc., and the utmost ‘care was used in expenditure of funds. _ I don’t know what John Anderson is going to tell you in ‘his report, but if this country doesn’t go wet after all the letters he has written there is something wrong with the country. It isn’t John. TRADESMAN I want to take this opportunity to thank J. Lee Barrett, of the conven- tion ‘bureau, who, on a number of oc- casions when we wanted to get a large mailing out quickly, loaned us as many of his own force as we needed, besides Mrs. Thomas and Miiss West. This has greatly facilitated our. work. It was not an eaSy matter this year to get in the dues and maintain our membership and I assure you that a great deal of work was necessary. The constant contact with A. H. A. headauarters in New York is also a most pleasant one and requires a little detail to transfer their messages to our members. However, they are always interesting and helpful and we are glad to pass them on. Referring to the A. H. A., we urge you to use the cut “Member of A. i. A.” on your letterhead and advertising material. Chairman Crabb presented the re- port of the membership committee, as follows: Our 1931 roster carried 250 names, forty-five of which never paid their dues. : This year the membership commit- tee decided that a more drastic policy should be employed. : When the roster went to press this year it carried 183 names among which were a number who had not yet paid but from whom we had definite promise that they would pay and we had every reason to believe them. As the matter stands now we have only twenty-seven delinquent mem- bers and the majority of these we are confident will pay as soon as they are able. They acted in good faith and we know that as soon as they have the money they will take care of their dues. While we have only actually secured a very few members this year, we feel that our loss ‘has been small and the few who have had to drop out, have done so because they were financially unable to retain their membership. We have discussed the matter with them, frankly, they are decidedly still our friends and as soon as they are able, we are sure that they will again take up membership. There are a number of memberships that we are now working on and which we believe we will secure with- in the not distant future. I am grateful to President Doherty for appointing me chairman of the membership committee and while I have not had the job long enough to get very deeply into it, I have thor- oughly enjoyed the work. Chairman MacKinnon read his re- port of the insurance committee, as follows: One of the thoughts uppermost in the hotel man’s mind to-day is, “How can I save money for my hotel.” Co-operating with our Association in furmshing facts on insurance is one way in which we can, within a short time, save ourselves some money and a dollar saved is two dollars earned. Now that we have secured, through the efforts of the American Hotel As- sociation, a separate classification for hotels, the next step is to get an es- pecially low rate on our insurance. This can be done by helping your committee compile figures based on actual premiums paid during the past five years. With the information on the ques- tionnaire which you have been asked to fill out, the American Hotel As- sociation will have a picture to present to the Insurance Federation, which will otherwise take three to five years to secure by actual experience. In other words if we can show them fig- ures for the past five years instead of waiting for the next five for them to secure their own data, we will obtain the low rate, just that much quicker. There are still a number in Michi- gan who have not filled in the ques- tionnaire. Won’t you please do so October 5, 1932 now. This does not mean that we are going to try to make you change your insurance broker, or that your figures are going to be used individu- ally, it simply means that you are helping every hotel in the United States, as well as yourself, to get a lower rate on insurance. Surely we are all interested in this. Those in Michigan ‘who have ‘not replied to their questionnaires were sent another a day or so ago, so please let me urge you to fill it in promptly. The survey which has been made of a number of hotels in Michigan is quite gratifying, and some of our members are constantly writing in asking that we have the Michigan In- spection Bureau make an inspection of their hotel. Let us repeat that this survev will not cost vou a cent, and in no case so far, has the rate been increased. It has always been de- creased or in a few cases left the same. It was most gratifying to us that when the American Hotel Association offered their assistance to arrange for these inspections a few months ago, we had already arranged with the Michigan Inspection Bureau to make the inspections gratis, and we did not have to ask the A. H. A. to come to Michigan to do it for us. In this way we were able to effect a saving to the Association treasury. Your chairman might mention as an example that after having the Wardell inspected he was able to go to his insurance brokers and save approxi- mately $3,000 the first year on his in- surance. There are also a number of other hotels which have done likewise. It has been a pleasure for us to give our time and effort to this insurance matter, as we feel that it is a very much worthwhile thing, and we shall continue to lend our support in finally having a_100 per cent. report from Michigan. If you have not sent in your questionnaire. Do it now. The report of the protective com- mittee was as follows: In making this report to you as chairman of the protective committee, I will briefly repeat the report made at the meeting held in Battle Creek of our association and add to that report other progress that has been made along the line of protection to hotels. At the time of assuming this work I knew our Association had some sort of a working agreement with the W. J. Burns Detective Agency, but upon investigating found it to consist chiefly in the issuing of the pink bulletins each week which they prepared and furnished to our secretary, and we in turn mailed them to our members, giv- ing us some idea of the extent to which our member hotels were being de- frauded. At this time I had a personal inter- view with Mr. Wilson, in charge of the Burns Detroit office and found him very willing to co-operate with our Association in every way possible to help us in putting a stop to this continued loss from skippers and bad check artists and succeeded in having him mail to each member hotel a neat metal sign bearing the inscription, “This hotel is protected by he W. J. Burns International Detective Agen- cy,’ which we felt would have a psy- chological effect upon anyone patron- izing your hotel who might contem- plate putting something over, it might make them stop, look and listen. I trust you have hung this sign in a con- spicuous place. Through the existing arrangement the Burns people agree only to follow up bby letter and not to run down these offenders personally. However, they are willing to assist the local police in every way possible. They will also assume this work by special contract agreement with each individual hotel and run down and prosecute these offenders, also collect bad accounts on a commission basis. After this investigation I took the matter up with the Michigan Depart- @ i i i October 5, 1932 ment of Public Safety through Oscar C. Olander and found him very willing to place his department, as well as the entire state police department at our disposal in apprehending hotel crooks. The procedure is as follows: First, the hotel having a skipper or bad check artist must issue a warrant for his arrest in order to protect the police from making a false arrest. Then get complete description of the offender together with license number, make and color of car, etc., if he is driving. And then phone or get in touch with the state police at Lansing, or the State Police headquarters nearest to you. You save time by contacting Lansing, as all reports have to be transmitted there anyway, to be broad- cast. Our secretary’s office has forward- ed to the Department of Public Safety and also to each state police station a framed copy of our hotel roster ready to hang for their guidance in extend- ing this service to member hotels en- titled to this protection. This places the Michigan Hotel As- sociation in a very fine position and we should capitalize on our import- ance as one of the leading industries in Michigan as it represents many mil- lions of dollars in investments. Your committee urges the continu- ance of the affiliation with the Burns Agency and also begs all member ho- tels, large or small, and regardless of location, to take advantage of the posi- tion we are placed in as regards to the above named agencies. It might be of interest to know just how much this service costs the association each year. Number of ‘bulletins sent out------375 Cost of paper and postage___-$286.55 Reimbursed on postage _____- 56.01 Detroit, Oct. 3—In accordance with your request, we are enclosing here- with report of our president and com- mittee members, together with a pro- gram of the convention. Our officers were re-elected with the exception of the treasurer. D. J. Gerow, our former treasurer was made vice-president of District No. 4 and Ralph T. Lee of the LeeCrest, in De- troit, 1S Our new treasurer. New vice-presidents elected were as follows: D. J Gerow, Elliott, Sturgis, No. 4. _C. W. Holden, St. Clair Inn, St. Clair, No. 7. 2. Henry Pichler, Statler, Detroit, No. 13. _ Fred M. Crosby, Whittier, Detroit, No, 14. ou E. Wilson, Lee Plaza, Detroit, No. 15. The rest of the district vice presi- dents were re-elected as are listed on our letterhead. The entertainment furnished by our hosts, Mr. and Mrs. George C. Ander- son, Park Place Hotel, Traverse City, was outstanding and everyone enjoyed himself very much. _The convention as a whole was con- sidered a success. There were two or three speakers, transcript of whose talks are not yet prepared, but we will send you a copy later. Preston D. Norton, Sec’y. —_+2>—___ Retailers Raise Hose Prices. With full-fashioned hosiery prices holding extremely firm, many retailers have been compelled to revise upward their prices on the low-end goods. The buyer of one chain stated that he was unable to obtain styles previously priced under $4 per dozen, which he featured at 39 cents or three for $1, and that the best he can do now is to offer 50 cent numbers. Practically all the cheap goods in the hands of manu- facturers have been cleared out, and with stores rapidly depleting their low price inventories, general retail ad- vances are scheduled shortly. MICHIGAN DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Irerry K. Heath, assistant secretary of the Treasury in charge of all Fed- eral Government building construction, will be the chief figure in the dedica- tion ceremony in Detroit, Columbus Day, Oct. 12, at 11:30 a. m., when the cornerstone of the new Federal Office building is laid. Mr. Heath’s accept- ance of the invitation to be the chief functionary on this occasion was re- ceived last week by Charles M. Scree- nan, secretary of the Board of Com- merce Federal Building Committee, under whose ‘auspices the ceremonies will be staged. Members of the Board of Commerce are urged to attend the gathering. It was through the efforts of the Board of Commerce Federal 3uilding Committee that the new of- ffice building was awarded Detroit. Now that it is nearing completion it is reasoned that Board members should manifest the utmost interest. The Dairies Industry Exposition, one of the largest industrial exposi- tions of the year in the United States, will open Oct. 17 in Convention Hall, it was announced Saturday. The show will continue through Oct. 22. At least 10,000 representatives of the dairy foods industry from all parts of the United States and several for- eign countries are expected at the ex- position. Concurrent with the exposition there will be held conventions of the Inter- national Association of Ice Cream Manufacturers, International Associa- tion of Milk Dealers, American Dairy Science Association, National Cream- ery Butter Makers Association, Ohio Swiss Cheese Association, Internation- al Association of Dairy and Milk In- spectors and the Refrigeration Ma- chinery Association. Educational exhibits at the show will be sponsored by the International Association of Ice Cream Manufac- turers and Milk Dealers, the National Dairy Council and the Bureau of For- eign and Domestic Commerce of the Department of Commerce. Among the events will be the third annual students’ contest in judging dairy products, the third international cheese contest and the sixth interna- tional butter contest. Henry ford once more occupies the spotlight of the automobile industry, this time while competitors speculate as to what will be his next move in the intensive struggle looming in the popular-price field. Out of this specu- lation, and not without some tangible supporting evidence, has come the con- clusion that ford will abandon his four- cylinder car in favor of a six as a companion to the V-eight. Giving credence to this estimate of ford’s plans is the fact that parts or- ders for the four-cylinder model, which were stopped early in August, have not been resumed since the re-opening of the plant here just after labor day. Moreover, there are evidences that de- velopment work on a six-cylinder pow- er plant is in progress on a more in- tensive scale. Through it all Mr. ford retains his traditional silence, while the TRADESMAN remainder of the industry speculates on how strange it would be without a ford four to compete against. Reports of an entirely new and low- er-priced Willys product for the 1933 market took more definite shape dur- ing the past few days with the revela- tion that the Hayes Body Corporation has received orders for bodies for such a new model. Indications are that its introduction will be somewhat deferred, probably until the National Automobile show in New York. The week also brought definite word concerning the new low-priced car to be offered by Continental Motors. The car will not carry the hyphenated Con- tinental-De Vaux name, which will be ceserved for the present model of that name and a car that will continue in the price class it now occupies. The new smaller model, which will not be a “midget car” in the conventional sense, will carry the parent corporation’s name. Whatever other features they may possess, it appears certain that one of the most interesting of the miscellane- ous developments in connection with the 1933 model is that which obviates the need for valve grinding. This tra- ditional maintenance necessity appears destined to go by the boards with the adoption of special metal inserts which make defacement of the valve and its This new econ- emphasized by seat an impossibility. omy factor will be nearly every manufacturer in 1933. While some of the newcomers pos- sibly may appear before the shows, the first new model introduction date scheduled by any of the established manufacturers seems to be mid-No- vember. Lines of Interest To Grand Rapids Council. There is no doubt that the commer- cial skies are clearing and the Team Work In Business Group has done more to bring this about than they will ever receive credit for. That makes very little difference. The conscious- ness of having done a good job in be- half of the business people of the United States is sufficient reward in itself. Now if the credit departments would just have a little faith in the intentions of buyers, if they have not in their financial statements, we would experience a rapid swing toward nor- malcy. In the “Right about, face” movement the people have it partly executed, and if we could so govern ourselves that we look forward instead of backward, instead of regretting the past, plan for the future, we can be out of this within six months. Mr. and Mrs. Walter E. Lypps are leaving the residence they have occu- pied at 539 Scribner avenue for the past seventeen years, and will be at home to their friends in the future at 911 Wealthy street. We welcome them to the East side of the: city and con- gratulate them on their new location, 3 for they will be in the immediate midst of a group of loyal friends. C. A. Sherry, representative of the Chocolate Sales Corporation, of Her- shey, Penn., living at Battle Creek, was recently granted a vacation of two weeks. He drove to California to visit his mother, driving the entire distance each way in four days. While going, he drove eight hundred miles the last day and night and immediately on ar- riving his friends and relatives took him out for an automobile ride. It was much appreciated by Mr. Sherry. Our Sentinel, Frank S. Holman, has been commended very highly, and also presented with a medal, for his extraor- dinary business promotion for his com- pany, the Atlantis Sales Co. Certainly the “World do and the old faithful rubber hot water change” bottle which has eased many a pain ard prevented chills is due for the skids. It is being replaced by a chem- ical heat pad which is more convenient, effective and will not leak. To operate the new heat pad it is necessary to add one-half ounce of water and the chem- ical do the rest. It will furnish heat for a period of seventy-five to one hun- dred hours and costs the final purchaser one dollar. It is being marketed in this territory by Ed. Ryder, of 3523 Briggs boulevard, North Park. Lewis W. Rounds, of 1905 Cornelius avenue, is now connected with the Associated Credits of America, travel- ing North of Grand Rapids. His many friends are pleased to learn of his new position and wish him unqualified suc- cess. While hastening toward Grand Rap- ids last Friday night, our Chaplain, Rutledge W. Radcliffe, skidded on loose gravel between Hastings and Middleville and left the highway. The car was not seriously damaged and is fully covered by insurance, but the dis- position of our good chaplain, which is always serene and unruffled, came in for a little shock, but that is now back to normal, and the officers and mem- bers congratulate him upon his good luck in escaping serious injury. Eugene L. Crowley, oldest son of Philip Crowley, is in Blodgett hospital seriously injured in an automobile ac- cident near Lamont, a few days ago. He sustained a broken leg, wrist and shoulder and various cuts and bruises. He holds the responsible position of assistant manager of the Bradley laun- dry. The Council extends sympathy to brother Crowley and the wish for a speedy recovery of his son. Bernard Keefer & Son announce the opening of another restaurant at 308 West Western avenue, Muskegon. They conduct restaurants in Holland and Grand Haven, and the same high standards will be maintained at this new cafe in Muskegon. A movement in the Saginaw Valley has been launched by the sugar beet re‘ineries to promote prosperity in that part of Michigan. The sugar companies intend to operate their refineries for a period of thirty to ninety days more than normal and thus add to the em- ployment of their men and allied in- dustries, and the citizens of that sec- tion have pledged themselves to tse (Continued on vage 7) 4 MICHIGAN TRADESMAN 1932 October 5, MOVEMENTS OF MERCHANTS. Detroit—The Michigan Grocer Co., 1345 Division street, has decreased its capital stock from $75 000 to $30,000. 3aldwin—J. H. Nysinger succeeds M. Scavello in the grocery and con- fectionery business. Saginaw—The Olsen Jewelry Co., 418 Genesee street, has changed its name to the Olsen & Ebann Jewelry Co. Detroit—The Finsterwald Co. of De- troit, 219 Michigan avenue, has chang- ed its name to the Finsterwald Furni- ture Co. Grand Rapids—John Van Dyke has engaged in business at 1503 Richmond street, under the style of the Richmond Grocery. Detroit—The Murchey Machine & Tool Co., 951 Porter street, has de- creased its capital stock from $500,000 to $250,000. Grand Rapids—The Grand Rapids Trucking Co., 756 Front street, N. W., has decreased its capital stock from $22,100 to $12,000. Otsego—The Excel Manufacturing Co. has removed its plant from Alle- gan here and is now located in the 3ardeen No. 2 mill. Grand Rapids—The Woodhouse Co., 5 Ionia avenue, South, wholesale dealer in cigars and tobacco, has decreased its capital stock from $100,000 to $28,329. Owosso—The Candy Products Cor- poration has been organized with a capital stock of 10,000 shares at $10 a share, $10,000 being subscribed and paid in. Detroit—The Wheel Service Equip- ment Corporation, 680 East Fort street, has been incorporated with a capital stock of $50,000, $10,000 of which has been subscribed and paid in. Detroit—Superstyle, Inc., 7646 West Vernor Highway, has been incorporat- ed to deal in clothing and furnishings for men at retail with a capital stock of $2,000, all subscribed and paid in. Detroit—Hendin’s Shoes, Inc., 11612 Dexter boulevard, has been incorporat- ed to deal in shoes at retail with a capital stock of 400 shares at $10 a share, $1,000 being subscribed and paid in. Kalamazoo—The Vermeulen Furni- ture Co., 214 West Water street, is making alterations which will add 5,000 square feet of floor space, which will be utilized for the display of new mer- chandise. Grand Rapids—The Oliver Machin- ery Co., 1025 Clancy avenue, has de- creased its capital stock from $600,000 common and $250,000 preferred to $250,000 preferred and 5,000 shares no par value. Flint—The Flint Die & Tool Co., 1016 Merrill street, has merged its busi- ness into a stock company under the same style with a capital stock of $50,- 000, $30,000 being subscribed and $1,- 000 paid in. Detroit — The Cadillac Dairy Co., 8004 Tireman avenue, has been organ- ized to process and distribute dairy products with a capital stock of $25,- 000, $5,500 of which has been sub- scribed and paid in. Detroit—The Linco Blade Co., Inc., 1653 Penobscot building, razor blades and shaving accessories, has been in- corporated with a capital stock of 100 shares at $10 a share, $1,000 being subscribed and paid in. Detroit — The Detroit Findings & Leather Co., Inc., 1413 Gratiot avenue, has merged its business into a stock company under the same style with a capital stock of $50,000, $1,000 of which has been subscribed and paid in. Detroit—The Packers Food Corpo- rtion, 2139 First National Bank build- ing, has been organized to deal in gro- ceries, meats and foodstuffs, with a capital stock of $10,000, of which $7,500 has been subscribed and paid in. Detroit—Dave’s Auto Supply Co.. 2761 Union Guardian building, dealer in sports goods, radios and auto ac- cessories, has been incorporated with a capital stock of $5,000, $2,500 of which has been subscribed and $1,000 paid in. Owosso — Orin T. Jennings has merged his undertaking business into a stock company under the style of Jennings-Lyons, Inc., 409 West Main street, with a capital stock of $25,000, $10,000 of which has been subscribed and paid in. Detroit — The establishment of a $200,000 candy plant by Loft, Inc., of New York City, has been announced by Nathan S. Hapero, president of the Economical Cunningham Drug Co., which will handle the products exclu- sively in Detroit. Detroit — Simmons & Clark, Inc., 1543 Broadway, dealer in diamonds, jewelry and silverware, has merged the business into a stock company under the same style with a capital stock of 25,000 shares at $1 a share, $25,000 being subscribed and paid in. Eaton Rapids—Leo Marshall, who recently closed out his dry goods stock at special sale and closed the store, has purchased a complete stock of new merchandise and opened a department store, adding new lines and discontin- uing several he had previously han- died. Detroit—The Yorkshire China Co., 1357 Gratiot avenue, wholesale and re- tail dealer in restaurant supplies and fixtures, has merged the business into a stock company under the style of the Yorkshire Restaurant Equipment Co., with a capital stock of $5,000, $4,000 of which has been subscribed and paid in. Manufacturing Matters. Detroit—Novel-Line Products, Inc., 14265 Birwood avenue, has changed its name to the Shepard Manufacturing Co.,. Inc. Lansing—The Fix Tex Corporation, Brook street, has been organized to manufacture and deal in filters, with a capital stock of $2,000, $1,000 of which has been subscribed and paid in. Detroit—The Detroit Bandage Co., 548 Buhl building, has been organized to manufacture and sell hospital sup- plies with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The John Johnson Co., manufacturer of cotton, canvas, duck, awnings, etc., 4607 Woodward avenue, has been incorporated with a capital stock of $50,000, $8,500 of which has been subscribed and paid in. Detroit—Redmonds Products Corpo- ration, 11630 Cloverdale avenue, has been incorporated to manufacture malt products and deal in them at wholesale. and retail with a capital stock of $10,000, all subscribed and paid in. Detroit—The Reliance Foundry Co., 19133 Macomb street, has been organ- ized to manufacture and deal in cop- per, brass, bronze and other metals, with a capital stock of 5,000 shares at $10 a share, $1,000 being subscribed and paid in. Lansing—The Liden Manufacturing Co., 700 Sheridan street, has been or- ~ ganized to manufacture and sell me- chanical devices, brake rod clevis, etc., with a capital stock of $40,000, $36,740 of which has been subscribed and $20,- 000 paid in. Detroit—Manuel M. Rosenthal, man- ufacturer’s agent, wholesale and retail dealer in dry goods, sundries, etc., has merged the business into a stock com- pany under the style of M. M. Rosen- thal, Inc., 2365 Russell street, with a capital stock of $5,000, all subscribed and paid in. — -?. ) Slow Freezing More Satisfactory Than Quick Freezing. Discovery by Department of Agri- culture specialists that slow freezing of fruits is as satisfactory as the famous “quick-freezing” method, and in many instances more satisfactory, opens the prospect of much wider development of the frozen pack industry and pro- vides a new field for cold storage plants which has heretofore been con- sidered to be closed to them, the De- partment of Agriculture has just an- nounced. The special low-temperature equip- ment which has been thought neces- sary to the frozen-pack industry has been shown to be unnecessary by tests at two widely remote laboratories of the Department, it was stated. The slow-freezing method was found to ap- ply particularly to small packages, while barrels of fruit require tempera- tures at first of zero or lower but may be held at the higher storage tempera- tures after being frozen, it was stated. The statement follows in full text: A much wider future development of the frozen pack industry than has been considered likely appears possible as a result of a discovery by the Depart- ment of Agriculture. This is that the temperatures of ordinary cold storage plants are sufficiently low to preserve certain fruits in small containers by the frozen pack method, the Department announces. The discovery that slow freezing at ordinary temperatures of from 15 to 18 degrees Fahrenheit is as effective in preserving some fruit as rapid freezing at low temperatures reaching 80 de- grees below zero has been supported by Department experiments at two widely remote points in the United States, one at the Department Farm at Arlington, Va., the other at the Frozen Pack Laboratory of the De- partment at Seattle, Wash. The Ar- lington experiments were made by J. M. Lutz, Dr. Joseph S. Caldwell, and H. H. Moon; the Seattle experiments by H. C. Diehl and James A. Berry, all of the Bureau of Plant Industry. The announcement that slow freez- ing is adequate for the frozen pack process is considered important for cold storage and frozen pack workers, many of whom up to this time have believed that rapid freezing at very low temperatures was absolutely essential. It indicates a new field for cold stor- age plants which early. frozen pack work had indicated was practically closed to them. Most opinion up to aow has been that the successful freez- ing of fruit for preservation called for special low temperature equipment. The Department warns that while temperatures of 15 degrees to 18 de- grees Fahrenheit have been found sat- isfactory for freezing fruit in small con- tainers, it is desirable to use tempera- tures of zero or below to freeze fruit in barrels. On account of the greater mass it requires a colder temperature to freeze the fruit in the center of the barrel before spoilage sets in. After freezing the barreled fruit can be stor- ed satisfactorily at the same tempera- ture as that used for small containers. Last season the Department ex- perimented with peaches, strawberries, and cider in the Arlington laboratories and with strawberries, peaches, and other fruits in the Seattle laboratory. At the Arlington laboratory the advan- tage seemed in favor of the slow freez- ing method. There was more discolor- ation of the peaches which were frozen rapidly, and there was more sediment in the rapidly frozen cider than in that frozen slowly. At Seattle the comparisons of the two methods of freezing were especial- ly noticeable in strawberries. The rap- idly frozen strawberries lost more of their firmness .when thawed, and the slowly frozen material held up much better after thawing. The _ scientists tested the two by dropping them sev- eral feet. The slowly frozen berries which remained firm, also retained their shape, but dropping the rapidly frozen ones flattened them considerably. Both laboratories found that the rapidly frozen peaches discolored more than the slowly frozen ones. This season the Department is con- tinuing the experiments on rapid and slow freezing and is including many fruits other than those already tested. —__2 + >____ Corporations Wound Up. The following Michigan corporations have recently ‘filed notices of dissolu- tion with the Secretary of State: Northern Glass Co., Royal Oak. Grand River Oil Co., Detroit. Livernois Coal Co., Detroit. Robert Stores, Inc., Grand Rapids. Central Michigan Broadcasters, Inc., Detroit. Russ Manufacturing Co., Detroit. Ferndale Auto Parts Co., Ferndale. Randolph Amusement Corp., Detroit. Truly Warner Co., Inc., Detroit. Williams Chemical Co., Detroit. Christiansen Lumber Co., Alston. Armstrong Spring Co., Flint. —~++-___ The Kiss. A kiss is a peculiar proposition. Of no use to one, yet absolute bliss to two. The smalt boy gets it for nothing, the young man has to lie for it and the old man has to buy it. The baby’s right, the lover’s privilege and the hypocrite’s mask. To a young girl, faith; to a married woman, hope; and to an old maid, charity. October 5, 1932 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.70c. Beet granulated is all sold out. Canned Fruits—-California fruits are holding well at present levels. Out- side of the slightly easier tendency in fruit salad noted a short time ago, the market has held the ground gained. Buying has naturally slowed up some- what, ‘after the heavy shipments made through the summer. Canned Vegetables—Peas and corn are so steady that they cease to be news. Sales are being made in a routine way, but distributors show little interest in either item beyond the necessity of covering their nearby requirements. Prices on fancy Refugee beans also are tbeing resisted, but they are a little irregular, depending largely on the packer. Canned Fish—Salmon is somewhat irregular. The amount of pinks still available at 75c and reds at $1.45, however, is small, and it would not be surprising at all to see these stocks cleaned up soon. Unsold stocks of pinks and reds are said to be in the hands of a comparatively few packers in the Northwest who should be able to control the price, if they have no more further fallings out. Fancy sal- mon has moved well recently, in view of the coming of the Jewish holidays. Dried Fruits—The dried fruit mar- ket promises to be quiet now until after the Jewish holidays, when job- bers and distributors expect cooler weather to spur consumption. There is a large amount of dried fruits on the way, for delivery and on consignment. Stocks here just now are moderate and deliveries on earlier bookings are be- ing made. Markctwise, there is little to report. A good volume of business has been done in raisins at the lower prices. Prunes have not been moving so well, especially since prices were recently advanced pretty well through the list. Apricots are only moderately active. California fig business has been about fair. Nuts—The nut market shows little change this week. Some prices have been named on pecans, but sellers are not disposed to quote them publicly until the marketing association does so. The new walnut prices proved an incentive to buying and a very large volume of business was booked, both for immediate and deferred require- ments. Higher prices are looked for a little later. Deliveries of new crop California almonds are being made, and very satisfactory holiday business has been done. The imported shelled almond market shows some signs of firmness. France reports a_ shorter walnut crop than was anticipated earlier. Filberts are still irregular and Brazils growing scarce and higher in price every day. Olives—Sellers of olives can tell of no important changes in the situation. Quotations are steady, but spot values to date have not followed the firm trend of the shipment market. This is largely the result of the failure of con- sumers to.enter the market for other than jobbing lots. It is to be hoped that the cool weather will bring in in- creased buying. MICHIGAN Rice—The rice market is still show- ing more strength in the South, as a result of the recent unfavorable weather. Growers show no disposi- tion to sell freely at the present market but are inclined to store their holdings until later. There is a fair movement to the mills for requirements against orders already booked. Prices here are unchanged for the week. Sauerkraut—Sauerkraut prices are firm but unchanged. There has been some talk of higher prices, but these have not resulted to date. Business should pick up from now on, although still quiet. Very little 1932 barrel kraut has ‘been sold, the demand for the fall pack generally showing in January and’ February. Vinegar—A firm tone pervades the vinegar market. A_ steady, routine demand has ‘been evident throughout the month. As has been the case throughout the year, business was about on a par with 1931. —_+++____ Review of the Produce Market. Apples—The market ‘has stiffened up considerably during the past week. Wealthy, Wolf River, 20 oz. Pippin and Red McIntosh have advanced to $1@1.25 per bu. Bagas—Canadian, 60c per 50 lib. sack. Bananas—3'%4@4c per lb. Butter—Butter has been fairly steady during the week. No change in price having been made. Jobbers hold plain wrapped prints at 2lc and 65 lb. tubs at 20c for extras. Cabbage—35c per ibu.; 50c for red. California Fruits—Plums, $1.25 per ‘box; Bartlett Pears, $1.75 per box. Carrots—25c per doz. bunches; 65¢ per bu. Cauliflower—$1 for box containing 6@9. Celery—20@30c per bunch. Cocoanuts—75c per doz. or $5.50 per bag. Cranberries—$2.50 per 25 Ib. box. Cucumbers—No, 1 home grown, 40c per doz.; No. 2, 75c per bu. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: ©. Ht. Pea trom elevator’ $1.50 Pea tronm farmer 2 1.20 Light Red Kidney from farmer__ 1.80 Dark Red Kidney from farmer__ 1.80 Cranberry beans to farmer _____- 2.40 Eggs—The price has advanced 3c per doz. Jobbers pay 24c for 56 lb. crates and 26c for 57 and 58 lb. Jobbers sell candled eggs at 27c. Cold storage are now being offered on the following basis: ON Candied 2 24c me CMMGeG 2. 20c CHeCkS 228 19¢c October eggs moved up $645 per car on the Chicago Mercantile exchange during September, the November de- livery gaining $500 per car from the price at which it opened on Sept. 6. The October close at 24c was $1,080 per car over the year’s low. Total sales of eggs during the month was more than double the 1931 total. There were 5,652 cars sold, compared with 2,593 last year. The total this year was the second largest for September in the exchange history, being exceeded in 1925 when 6,100 cars changed hands. Butter trading was considerably under TRADESMAN last year, 940 cars being sold, but that combined butter and eggs sales ex- ceeded the 1931 total by 820 cars. Speculative buying in eggs came out in an enormous turnover as a result of a strongly bullish position assumed by the commodity at the opening of the month. The open commitment of Novembers was built up to nearly 1,100 cars in the four weeks’ trading. Last year in ten months the delivery reached only 1,474 cars for a peak. Of major interest to the speculative trade was the fact that on Sept. 1 there were 5,955,000 cases of eggs reported in storage. The normal movement out of storage for the period Sept. 1 to Dec. 1 totaled 6,100,000 casess as an average for the last five years. Grape Fruit — Florida $5.50@6 per box. Grapes — Wordens and command $1.60 per doz. 4 Ib. baskets; Delawares, $1.75; Wordens in ‘bulk, 75c per bu. Green Corn—10c for Evergreen. Green Onions—15c per doz. Green Peas—$1.75 per hamper for Calif. or Wash. Honey Dew Melons—$1.60 for crates of either 9 or 12. Lettuce—In good following (basis: Imperial Valley, 6s, per crate ----$3.00 Imperial Valley, 4s and 5s, crate 3.50 Home grown leaf, per bu. ------ 50 Lemons—The price is $1 lower than a week ago, as follows: command Niagaras demand on the S06: Sunicist == $11.00 S00 Sunleist =. 11.00 860 Red Ball = 10.00 ado Red Balk = 2 2 10.00 Mushrooms—40c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: 2G $4.50 a 4.50 AG ee 4.50 7) 6 4.50 OG oe 4.50 Bae ee 4.25 DSS ee 4.00 OAA Soe ee ee 4.00 Red Ball, 50c per ‘box less. Beets—30c per doz. bunches; per bu. Onions—Home grown, 40c per bu. for medium yellow. Growers are re- ceiving 40c per 100 lbs. for their crops. Parsley—40c per doz. bunches. Peaches—The local crop is nearing 65c the end. The price range is about as follows: Bibertas) 225 e eee $1.25 Memon Brees 75c@$l Other warteties .... 05-13 50@60c Pears—Bartletts, No. 1, $1@1.25 per bu.; No. 2, 50@75c per bu.; Sickles, $1. Pickling Stock—Onions, 60¢ per box of 20 Ibs. Plums—Prices range as follows: Bie 26202) _- 75@90c Mellow 920 75@90c Potatoes—Home grown 45c per bu. on the local market. Poultry—Wilson & Company pay as follows: Elcawy fowls . 220 12¢ Iehé fowls = 8c DOGs i 12c eieht Beotless, 2 Ibs. 9c Rock Broilers, 2% lbs. up ~---___ 12c Quinces—$2.25 per (bu. Radishes—10c per doz. bunches. Spinach—50c grown. String Beans—$1 per bu. per bu. for home Tomatoes—Home grown, 35c¢ per % bu.; 70c per bu. Veal Calves — Wilson & Company pay as follows: Raney oe _ 6¢ Cee 28 6c Medtim (0 5e Wax Beans—$1 per bu. —_—_~-~~.___ The Michigan Central To Mackinac. that Michigan Central Railroad officials are to begin The announcement a study of the earnings and cost of operation of its line running from Bay City North to Mackinaw City to deter- mine if they should make application to the Interstate Commerce Commis- sion for its abandonment is a tragic aftermath of deforestation and the ad- vent of the automobile. The Mackinaw branch serves seven- teen sizeable cities and villages, most of them without any other railroad facilities. From the standpoint of service it is one of the most important lines through Northern Michigan and is a part of the shortest route between Detroit and Upper Peninsula commun- ities. Quite freight traffic on this line seriously affected by and been the automobile, as have all other railroads, but it has naturally passenger has been through the removal of the tim- this North country that the line has suffered the most. It is well within the memory of many of us when ber resources of trainload after trainload of sawlogs could be observed daily trav- eling South to the mills at Bay City and Saginaw. Even after the pine days the hardwood resources kept the rail- road wheels turning at a profit. When most of the commercial hardwood had been cut, camps were closed and the smaller local woodworking industries were forced to suspend. This naturally affected the community and a loss of population followed. Toward the tail end of extensive lumbering operations mills in the Saginaw Valley began to close and to-day it is rare to see a car- load of timber going South on this line, unless it is posts or pulpwood that fol- low in the wake of saw logging. Undoubtedly the Mackinaw division of the Michigan Central Railroad is not a paying venture to-day, but it is hoped that a growing tourist industry, revived agriculture and an emergence from our present economic crisis will keep this road operating for years to come. The North country Without it those hopeful communities along its right-of-way would be sadly stricken. needs it. ——_—- -____ Has Had Much Experience. Muskegon Heights, Oct. 3—In ans- wer to your letter of Sept. 28, refer- ring to the West Michigan Detective Bureau, I beg leave to state that it is located in the Danigelis building in Muskegon Heights. The organization is licensed and bonded to the State of Michigan. Charles Walker, the owner, has had thirteen years experience as a public official in the Federal Depart- ment, State department and city de- partment. He has worked with me personally as a deputy sheriff for four years. He has a bonded collection agency, but 90 per cent. of his busi- ness is investigations. Tony Joslyn Chief of Police for Muskegon Heights. 6 MUTUAL FIRE INSURANCE Fire Prevention in the Home. “Mid pleasures and palaces though we may roam, be it ever so humble, there’s no place like home.” With that thought in mind, it is indeed strange that we thoughtlessly allow fire to de- stroy thousands upon thousands of homes throughout our land. Preventable fires are destroying lives and property to an alarming ex- tent. Sixty per cent. of all fires occur in the home and a home goes up in smoke somewhere every four minutes —a home that ought not to have burned. What are the principal causes of these home fires and what is the remedy for this wholesale burning? To begin with, we should stop building to burn and build to conserve rather than to destroy. Wherever it is practicable, fire-resistive materials should be employed and all hollow wall and floor spaces in buildings should be ‘fire stopped so that ‘fire can- not sweep unhampered from the base- ment to the attic or from one end of a building to the other. All electrical equipment should be installed in ac- cordance with the National Electrical Code, and the standard requirements should be followed in the installation of heating and cooking equipment. Among the principal causes of our enormous National fire loss the one re- sponsible for the greatest single amount is careless use of matches and smoking. Smoking is a serious home fire hazard. The smoker has it in his or her power to stop this waste. Heating equipment is another fre- quent cause of home fires. This in- cludes defective and improperly in- stalled heating and cooking equipment, defective flues, chimneys, etc. Par- ticular attention should be paid to the safety of chimneys and flues, which, when defective, are the source from which many disastrous fires originate. Frequent inspection of chimneys and flues should be made and when defects are found they should be promptly remedied. Defects that can easily be found upon inspection are: cracks in chimneys; sooty or clogged flues and chimneys; stoves, stovepipes and other hot pipes too near woodwork. In all such cases the remedy is obvious. While discussing heating devices may we call attention to the fact that many lives are lost each year, es- pecially among women and children, as a result of open fireplaces, stoves and other devices not being safely screen- ed. Wind or draft may draw their clothing into the flames, or sparks may ignite the clothing with possibly fatal results. Another important cause of home fires is carelessness with electricity and electrical appliances. Misuse of elec- trical equipment is responsible for many fires and includes such things as tampering with “blown” fuses in the lighting system and amateur wir- ing jobs. Certainly, from a_ stand- point of safety, no electric work not complying with the National Electrical Code should be tolerated. Electric pressing irons left with the current on have been responsible for many fires. This dangerous practice can be re- duced by the use of a pilot light on _ resistant MICHIGAN the iron switch which visibly indicates to the user that the current is on, or by use of a thermostatically controlled iron which cuts off the current when a dangerous temperature is reached. The misuse of kerosene and: gasoline in the home is responsible for many deaths as well as the destruction of many homes. To quicken a slow fire by use of kerosene or gasoline is to invite disaster, as is indicated by the long list of casualties from this cause. Home dry cleaning with gasoline, naptha or similar fluids is particularly dangerous, for the vapor from these liquids when mixed with air in proper proportions is highly explosive, and when this vapor comes in contact with sparks or an open flame of any nature an explosion is inevitable. Basements are prolific sources for the origin of ‘fires, due to the fact that rubbish and trash is often stored therein without metal containers or other safeguards. A clean cellar will seldom contribute to a fire in a home. Fires frequently start in kitchens, which gives the impression, and cor- rectly so, that stoves are allowed to become overheated; matches are not out of the reach of small children; wood or trash ‘boxes are placed in too close proximity to the stove so that sparks can readily fall into them; pre- cautions are not taken to prevent spontaneous ignition among oily rags or waste; and oily mops not kept in proper safeguarding containers. There are many other features of home fire dangers that could: be men- tioned, but in this short discussion we can only touch upon the most preva- lent and serious. Frequent home in- spections with immediate elimination of all fire hazards found, would go far in reducing the home fires which con- stitute sixty per cent. of all fires and at the same time are probably re- sponsible for the greater proportion of the 10,000 lives annually taken by fire, approximately 6,000 of which are women and children. With such a serious indictment as this against the home owners, is it not time that we, as good American citi- zens, do everything in our power to help stop the enormous waste caused by preventable fires? To this end Fire Prevention Week is pledged by those who are deeply and sincerely in- terested in safeguarding lives and homes from the devastating flames of the Red Peril. It is no less than your duty, it no less than mine, to do this. So let us solemnly determine here and now that our duty in this matter shall be done and that the fire waste shall no longer remain a staggering burden on the shoulders of the men, women and children of this land of ours. H. B. Savage. —~+22>____ Contents can’t sift from nor insects enter a new moisture-, air-, grease- carton, made of specially processed paperboard. “Welding” of the edges, by a device attachable to any carton-sealing machine, does the trick. —~2+2.____ In a new wall covering a treated felt sheet acts as a carrier for an embossed lacquered surface, which simulates glazed tile. It is said to be non- fading, resistant to washing. TRADESMAN October 5, 1932 Tre GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. You Know You Should be Protected To protect yourself and your business you know complete in- surance protection is needed. You also know that safe protec- tion should be bought at the most reasonable cost. Isn't it foolish then to pay the maximum price for protection when the Federal Mutuals have always saved policyholders 30 to 40% for the best protection obtainable. These companies are finan- cially safe, efficiently managed and economically operated. It is only logical then that you buy Federal protection. Investigate today by writing to any one of the companies listed below. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Ne cots BO% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Mutual Insurance With losses lower, with expenses lower, with no inside profits for invested capital you would expect the net cost of MUTUAL insurance to be less. It is. The saving in cost is not made at any sacrifice in safety and strength, The Mutual plan of operation is right, Mutual insur- ance is better protection, Because it is better it costs less. May sound unreasonable if you are not informed, An investi- gation is convincing, For the sake of yourself and your busi- ness, investigate. Finnish Mutual Fire Insurance Company 444 Pine Str., Calumet, Mich. | & + eee elena eae ” ero seatemandee nate tae P October 5, 1932 IN THE REALM OF RASCALITY. Which Are Under Suspicion. Chicago, Sept. 30—Thank you for your letter of Sept. 29. We have a Mr. W. A. Schneider in Michigan. His home is at Kalamazoo. Mr. Schneider is authorized to offer a course in Practical Bureau Admin- istration to high school graduates in Michigan. The regular terms of the course are $39.80, payable $10 down and $5 per month, but he is authorized, if the student cannot pay the $10 down, to take a smaller amount, the minimum down payment on which we will ship the text material being $5. On the other hand, in several cases he has ac- cepted as low as $2 with the contract with the understanding that the text material would not be shipped until the balance of at least the $5 has been paid. We prepared this course to sell originally for $280 and furnished the text material to other schools who sold it at that price. The price later was reduced to $135 and about two years ago we commenced to put out what we call our Reference Student Plan under which we proposed to give each student, without tuition charge, the complete course with free instruction, grading of papers, answering of ques- tions and a diploma at the price of $39.80. The student in turn agrees that we may print his or her name in our Reference Student Directory, copy of which is enclosed herewith, after the student has completed the course and that the student will give his honest opinion of the same. We should judge, therefore, that the statements made by Mr. Schneider as reported by A. Adams & Son were substantially in accordance with fact. We are enclosing herewith endorse- ment of our study material given us by the Chicago Board of Education. G. Smith, Sec’y American Technical Society. The character and standing of this house is so high that there is no ques- tion about its being able to make good on all its promises. Questionable Schemes Belding, Oct. 1—We have noticed in recent issues of your splendid paper that you have again been championing the rights of merchants in regard to their relations with the Simplicity Pat- tern Co., of New York. We are, at this time enclosing a let- ter just received from the Simplicity company in reply to our letter protest- ing against the increase in our stock from that originally agreed upon. It is evident from this letter that the pressure brought to bear on the com- pany by the merchants, and such in- dividuals as yourself, is bearing fruit in making them aware of the fact that they must do something in the way of stock control for the benefit of their agents. If the Simplicity people are success- ful in organizing a workable plan whereby the investment would never total more than $70 we feel the pat- terns would be a creditable addition to any piece-goods department. The patterns are certainly of the first order as to accuracy of design, and _ style- rightness. Also they are most at- tractively packaged and presented. The fashion leaflets furnished to the mer- chant, together with display cards and advertising aids compare in quality with those of the best pattern com- panies. When you have finished with the letter from the Simplicity Co. will you please return same for our files. BE € Lloyd The letter referred to by Mr. Lloyd is as follows: New York, Sept. 29—We thank you for your letter of September 24th in which you advise that the many im- MICHIGAN provements we have made have met with your approval. With regard to the increase in your Simplicity stock, we wish to advise that within the next month or so we expect to organize a new plan whereby our smaller stores will be able to control their Simplicity stocks to around 700 patterns. In the meantime, will you please be patient with us until this has been inaugurated. Simplicity Pattern Co., Inc. Evidence furnished by the Govern- ment caused the U. S. District Court at Baltimore recently to uphold the Federal Food and Drug Administra- tion’s allegations of the falsity and fraudulency in the labeling of “B & M External Remedy”, a product of the F. E. Rollins Co., Boston, Mass. The “Remedy”, a liniment composed essen- tially of water, turpentine, ammonia and eggs, was labeled with remedial claims for such serious diseases as tuberculosis, rheumatism, influenza, bronchitis and pneumonia. Several leading medical authorities, introduced as witnesses by the Government testi- fied that, according to the consensus of reliable medical opinion, such a product could not possibly have any value in the treatment of the maladies. Led on by enticing word pictures of sudden wealth and handsime profits, thousands of people, most of them el- derly, each year are coaxed and bullied into paying out their life savings for property they do not want by real estate salesmen who promise quick re- sale. All too often these folks find their dream of wealth is just a bubble that explodes and leaves them with a piece of property on their hands and no buyers, even at the price they paid. California has made such deals rath- er few and far between by revoking the license of any real estate broker or salesman found guilty of promising re- sale at a profit in connection with any realty proposition. “This practice on the part of a few brokers and salesmen to take money from poor elderly persons, principally women, and even take mortgages on their small, clear homes, in a specula- tive venture, has no place in the busi- ness life of California and will not be permitted,” says Joseph P. Smith, real estate commissioner of that state. Other states might well follow the example set. ; —_—__++>—___ Another Plea For Co-operation in Team Work. On previous occasions we emphasized the right of every manu- facturer or merchant to a profit. We believe there can ‘be no real prosperity that is based on anything which does not produce a profit for the man who sells it. There is nothing less satisfy- ing than for some manufacturer to make plans and then manufacture an article and send it out into the market for sale and after he has given all his time and effort and invested his capital to have no more money than he had in the beginning, or perhaps to have less, as has) been the case on many occasions during the last two years. have This kind of condition is dangerous because whenever there is a loss at any point of our second structure, there is a corresponding loss at some other ‘ present. TRADESMAN point. It is an impossibility for any person to lose money and not thereby injure all of the other people who look to him for employment, or for the purchase of other articles out of the profits of the article which he himself manufactures. We that the Nation is generally recognizing this fact and we would here emphasize an- other thought, and that is that every man who is willing to work has a right to employment. There has never been any trouble in a nation that was busy; there has never ‘been a revolution among peoples who were engaged in earning a liveli- hood ‘because they have not time or inclination to destroy the thing which is bringing them peace and comfort. All of the great revolutions of history have started with unemployment be- cause the unemployed were hungry and were illy clothed and cold and sick, This Nation, through all of the years of its existence, has been a pay working Nation, with, of course, the few cases somewhat similar to the These cases have always been of comparatively short duration and the workers of the Nation have always been able to see through the clouds the sun that was shining behind them and ‘have not ever criticized the Government for the things which were truly not the Government’s fault. We have a little bit different condi- tion on this occasion possibly because it falls on a presidential year. During the present month we are going to be assailed on every side by misleading or easily misunderstood statements which will tend to destroy the confidence of the people in the welfare and the fu- ture of our Nation itself. We must be thoughtful during these days and al- low a certain amount of license in these expressions on the ground either that the person who makes them does not fully understand or that he hon- estly believe that there is some cure from governmental sources. believe The thing which we must keep in mind and hold fast to at all times is the fact that the Government, regard- less of what political party may win, will still exist if the character of the men who are selected is equal to the character of the men who have guided us in times past. We must also keep in mind that nothing that any govern- ment can do, nothing that any laws can do, nothing that any person can do, will equal employment. We must turn our attention as ‘business men, as salesmen, and as thinkers to the em- ployment of the people of this Nation. We must build up a new economic structure which will give employment to those who are willing to work and separate from them the ones who are unwilling to work and prefer to live upon charity. When we have done this, we will be able to say to the agi- tators that there is nothing which we can build which is better than what we have. We will be able to say to the “Red” that criticises our business structure that this business structure does build employment and does build happiness and nothing which could be set up could do more than that. We have been through a period of lost confidence and that now is being restored, and more are beginning to 7 again gain confidence in the future, are beginning to engage in trade and com- merce. This is certain to produce employment and employment is cer- tain to produce an additional wealth. As salesmen, we ask for employment for those of our members who are not now privileged to go out and _ sell things which they have in former years sold. We ask for this in order that he men who formerly stood at the machines may again return to the factories and may again demand com- fort and happiness into their family circles. And we ask of these things not from a selfish motive but for the welfare of those families who depend upon labor. We ask for it for the very welfare of the Nation itself because we know that an employed nation is a happy nation and that no happy nation comes to a bad end. The team work group of the United Commercial. Travelers is ready and willing to co-operate with responsible employers of salesmen in locating qualified representatives. Your request for salesmen will be taken care of at no cost to either you or the man em- ployed. Now is the time, Let’s go. That’s team work. A. G. Guimond. ——_>->_____ Lines of Interest to Grand Rapids Council. (Continued from page 3) only beet sugar made in Michigan. The operations of the refineries will put a great deal of money into circulation and the movement is highly commend- able. The consumers have adopted the slogan, “Buy, use and eat Michigan beet sugar.” The Council meeting and the meet- ing of the Ladies Auxiliary held in Moose Temple last Saturday evening were well attended and the interest was high. Mrs. Chas. H. Ghysels, chair- man of the committee serving refresh- ments, and her committee were so ef- ficient and selected such excellent com- binations of food that the Council con- sidered making the position permanent for them. During the dancing, Mrs. Harry Coleman presided at the piano and she has lost none of her old time touch and skill. They all danced. They could not help doing so as they listen- ed to the time and rhythm of her play- ing. In the bridge game in the Auxil- iary, first and second prizes were won by Mrs. Walter E. Lypps and Mrs. Gilbert H. Ohlman respectively. BE. EE. Lozter, +--+ _____ Imported Rugs Advance in Price. A steady upward movement in im- ported rug prices has carried whole- sale quotations on popular grade Sarouks and Kashan rugs from $1.35 to more than $1.65 a square foot in a period of less than six weeks. Stocks of popular Orientals have been de- pleted to such an extent by recent buy- ing, that further advances are con- sidered inevitable in the coming month. In the Chinese rug trade the firm condition of the market is instanced by quotations of $1.50 and over for mer- chandise which was available around $1.20 a few weeks ago. Curtailed production in China and increased de- mand in the market here account for the advances. +> ___ Only despair is defeat. QUALITY CAMPAIGN. The quality campaign started last Saturday, as Fifth avenue, New York, began its silver jubilee celebration, was opened under the favorable auspices of a consumer demand which recently has turned toward better types of merchan- dise. The New York campaign will be followed by a National drive, which got under way last week at a meeting of representative merchants and manu- facturers and will be sponsored by the National Retail Dry Goods Associa- tion. If the basic plan as outlined by P. A. O’Connell, president of this organ- wation, is followed, namely, that of giving the best value possible in both merchandise and_ service, then the movement should accomplish excellent results. Most retailers will confess to having gone in too heavily under the stress of circumstances for. cheap goods. Prices were lowered, but val- ues, too, were slighted. Confronted with more than eleven million unemployed and many millions more who are working only part time, it is rather foolish to argue that prices should not be shaped to this tremen- dous drop in purchasing power. On the other hand, there is little warrant for eliminating higher prices entirely, and still smaller reason for permitting the lower prices to represent merely junk. It was brought out only recently by the executive of a very large retail organization that the present offers a splendid opportunity to test out price lines. There are so many changes that little can be lost even through unsuc- cessful experiment. The best move that can be made toward quality, it would seem, is in determining the best selling prices and then offering the best mer- chandise possible, and not just avail- able, at those levels. FURRY FORECASTERS. The woodchucks and prairie dogs have started the winter parade. Now it’s time to hear from the squirrels, the geese, the field mice and the bears. If they agree with the woodchucks and the prairie dogs, the decision will be virtually unanimous. We'll be in for a long, hard winter. The gentlemen who make a business of studying and forecasting weather scientifically say there’s not much in these forecasts of the birds and ani- mals. But just try to persuade a farmer or a woodsman. The animals were the first barometers, and there is a good deal of evidence that their mys- terious weather sense is fairly accurate. Otherwise, how explain the fact that the woodchucks didn’t even start fall repairs on their homes until November and didn’t hibernate until December in 1923, which brought an unusually mild winter? Or that in 1926 they went to sleep for the season early in October and slept through a really severe win- ter? Of course, those who believe in the animal prophets are prone to forget all the signs go those times when wrong and to remember only those times when the forecast and the weath- er agree. But they are not the only sinners in that respect. The weather- man who predicts a rain that doesn’t MICHIGAN come can pass it off by saying that the low pressure area took an unexpected turn. One thing is certain. If the birds and beasts are preparing early for the time of snow, those who watch the furred and feathered ones can do like- wise. If the signs are wrong, then the preparations are mere wasted caution. But if they are right, what satisfaction there will be in good guessing! BROUGHT CONFIDENCE. In summing up business develop- ments in the third quarter of 1932, first place must be given to the change in sentiment over that period. It was aptly said early last July that the “panic is over, but the depression is still with us.’ Lack of confidence reached its nadir in June, but was fol- lowed by widespread hopefulness with- in a month or two. Some recession from: the optimism of August is now discernible and yet the end of the third quarter registered a marked change over the opinions which ushered it in. As a result of the upturn in senti- ment, security markets forged ‘ahead and perhaps too quickly, hoarding com- menced to drop, and speculative com- modity prices started their surge up- ward. Basic industry was slower to respond, although textile markets passed from the control of buyers to the hands of sellers almost overnight. Retail trade suddenly quickened into life after labor day and a spell of cool weather. This spurt has_ subsided somewhat but has left business on a higher level than the doldrums experi- enced when summer began. All told, the ability of business to hold or to improve upon its operating rate, coupled with the many inquiries now being received, must be reckoned a most tavorable development. Bank loans have not gained and there is reason to believe that banking accom- modations are still to restricted. Excess reserves last week were reported in the neighborhood of $400,000,000. It is to be hoped that the exchange of views at the. bankers’ convention this week may lead to more liberal lending poli- cies. Too much safety otherwise may prove as harmful as too little. TEXTILE CAUTION SOUNDED. A note of caution is being sounded in the textile lines which should not The Fall season got fabrics go unheeded. under way late and various were featured which took longer to manufacture. Since the early orders of the stores were placed for only small amounts, shortages developed and were emphasized by the brisk upturn in trade after labor day. Deliveries fell behind and a sellers’ market was witnessed. Scarcities and shipment delays have now been reduced and the situation in many cases has become more nor- mal. However, there are still some lines which face difficulties. And it may be explained that buyers in some instances are resorting to their usual tactics in placing several orders with the hope that one will come through. The danger to the textile interests, it is pointed out, lies in accepting and preparing for advance business over too long a period. Should there be a setback in demand and prices, then cancellations may be expected, since it TRADESMAN is admitted that at least a part of the business placed can be traced to specu- lative reasons. About the best method to follow, thoughtful producers suggest, is to keep a close watch upon consumer de- mand, with a weather eye also upon the operating statistics of the industry. Store sales may continue to show im- provement and thereby justify the larger volume of orders. At the same time these more liberal purchases may bring excessive production into action. Leaders in the field are advising cau- tion, and particularly with respect to business placed far ahead. SLOW PROGRESS CONTINUES. Slow progress toward recovery was the gist of last week’s developments in business. The security market wavered and regained lost ground, and the trend in commodity prices was rather mixed. A commission to survey the railroad problem was announced and may serve to steady this key industry. Plans for relieving the hardships of unemploy- ment were made public also, coincident with a report from the labor federa- tion that employment in trade unions gained slightly in August and during the early part of September for the first time since 1929. The weekly business index recovered from its post-holiday dip, with electric power output and steel operations fur- nishing the upward impetus. Scatter- ing gains in industry appear to be having their effect at last in raising power consumption and pushing up freight shipments. Steel production has increased a little but still lacks the sizable demands which would be fur- nished by gains in building construc- tion and automobile manufacture. Current figures on brtfilding are still disappointing, the early figures for September showing an increase which was less than seasonal. Automobile production has also dwindled to a very low level even though several leaders in the industry commented last week upon an improvement in sales. Textile activity continues to be the chief bright spot in the business pic- ture. It has usually marked emergence from a depression since personal wants are those which are filled first once confidence returns. CONFISCATION BY TAXES. If there were no other sound argu- ments for intelligent economy in goy- ernment, the warning of Mr. Silas H. Strawn in a speech at Washington last week would be sufficient. ‘“Through- out the country,” said Mr. Strawn, “de- faults in tax payments are increasingly appalling. Unless we pay the costs of government, the whole machinery will break down and property will be value- less.” That is a strong warning, but it was echoed from another quarter when John W. Davis said that taxation in the United States is approaching the confiscation point. “Property,” he de- clared, “cannot sustain the ever-in- creasing drain.” There are other valid arguments by the score, unassailable reasons why the spending orgy in National, state and local governments must be ended. But the effect of the prolonged drain on private property can be seen and felt October 5, 1932 by every taxpayer. In Chicago alone $500,000,000 worth of private property has been forfeited in the last three years because the owners could not pay exorbitant taxes. And this prop- erty, out of private ownership and con- sequently tax free, has cost those tax- payers who have staved off foreclosure something like $25,000,000 in the last two years. That amount of taxes has been lost to the city and county, and it has had to be made up by the other taxpayers. DRY GOODS CONDITIONS. Cooler weather had a tonic effect on trade as the week drew to a close and sales again picked up. The religious holiday restricted volume last Satur- day. Activity was marked in the women’s wear sections and certain housefurnishing lines attracted good demand. The business in men’s wear was also reported as better, with a trend noted toward higher grades. Trading up by consumers was said to be quite general. For the month just ended local re- ports seem to indicate that department store sales will hold within 2 or 3 per cent. of the figures for the first half. This would mean a drop of about 18 per cent. under the same month last year. It is understood that the largest store here was probably less than 10 per cent. under a year ago. Crowded floors have given the ap- pearance of a larger business than is actually being transacted, according to store executives. The ratio between shoppers and sales is wider than usual, and there is more looking than buying. However, this is accepted as a hope- ful augury, since the public is at least interested. The same phenomenon is found in industry, which finds a good many more enquiries than orders, but looks for purchases to develop as a result. QUALITY EMPHASIS. With a certain satisfied amusement we read of the presence of the ‘“Con- sumer” at the luncheon held last week by the National Retail Dry Goods As- sociation, where merchants and manu- facturers sat down to wrestle with the problem of getting people to go back to buy “good” goods instead of merely cheap goods. Miss Neysa McMein filled the role of the Ultimate Pur- chaser. She related with convincing detail various humorous predicaments about Eugenie hats and alligator skin shoes into which she had been led by floods of shoddy imitations. Indeed, all business is in a serious predicament to-day because of the abandonment of “quality” buying during the depression years. Shoddy goods do not last. They do not give style or wear. Nor do they afford a living profit all along the line. As the Tradesman has re- peatedly stated, the exchange of poor goods at low prices benefits neither buyer nor seller. The National Retail Dry Goods Association is embarking upon a “quality emphasis” campaign which seems both sound and brilliant. Other organizations should co-operate in promoting an enterprise which is far bigger than any one business or, in- deed, any one country. aati A ca lnc anaes asNaNneNn nn ON October 5, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Marshall Field used to remark that he was entirely satisfied if he was right fifty-one times out of 100. I think I am safely within the Field limit when I state that we have had more won- derful Saturdays this summer _ than has been the case for fifty years. I can recall but one Saturday which was so stormy that I could not make our usual calls on the trade. The same remark applies to the heat. I can re- call but one Saturday when the heat was so unendurable that I did not feel inclined to inflict my mercantile friends with a call. Having had an intimation that the Fremont Canning Co. had decided to expand its operations in Canada, Eng- land and the British colonies on its line of strained vegetable products for infants and invalids, by establishing reciprocal relations with a Canadian organization, I decided to investigate the report by direct contact with the managers of the Fremont institution. I was told that a mutual arrangement had ‘been entered into with the Fine Foods Co., of Tecumseh, Ont., to pro- duce the Fremont products under the Gerber patents and processes. The ar- rangements involve the investment of $75,000 in United States funds in the Tecumseh firm and the acquiring of minority stock interest by the Fremont Canning Co. The Tecumseh plant will supply the Canadian and English markets with Gerber products, which include strained carrots, strained beets, strained tomatoes, strained spinach, strained green beans, strained peas, strained prunes, strained vegetable soup, and strained cereal in milk. Thus a new and important market will be provided for a large quantity of Essex county vegetable products. During the present year the Gerber Products Division of the Fremont Corporation has produced over twenty million cans of strained foods, and the huge Fremont factory will continue to operate all winter on the manufacture of strained cereal in milk, strained prunes and strained vegetable soup. Negotiations between the Gerber in- terests and Fine Foods of Canada Limited have been in progress for sev- eral months, and under the agreement now completed Fine Foods will receive $75,000 in U. S. funds, together with transfer to it of the Gerber trade marks and patent rights for the ex- clusive manufacture of Gerber prod+ ucts in Canada, Great Britain and all British dominions. In return, the Gerber (firm will receive a minority in- terest in the capital stock of Fine Foods. John Wall, president and general manager, will retain his 50 per cent. ownership of the voting capital stock of Fine Foods, and all the executive officers of the company will, as for- merly, be Canadian shareholders, in- cluding Leo Page as vice-president and James E. Wall as secretary-treas- urer. The board of directors will con-. tinue to consist of six members, of whom three will be Canadian share- holders: two will be nominated by the Minnesota Valley Canners, the origin- ators of Green Giant peas and Del Maiz corn, for whose preparation the Tecumseh plant was built; the remain- ing director will represent the Gerber Products Co., of Fremont. E. B. Cos- grove, of LeSueur, Minn., will con- tinue as chairman of the board. The Gerber company will send ex- perts from the Fremont plant to super- vise the installation of the necessary new equipment at the Tecumseh fac- tory, and to train the Canadian em- ployes in the Gerber process of pro- ducing the strained products. Further- more, the parent company at Fremont retains the right of supervision of all strained vegetables produced at the Canadian plant for sale under the registered Gerber trademarks, so as to maintain absolute uniformity of qual- ity in the strained vegetables produced at the United States and Canadian plants. I found a new feature which has been installed in the C. E. Pearson store since my last call on Fremont merchants—a bargain basement in all that the term implies. Mr, Pearson is still mourning over the $5,000 loss he sustained at the hands of five mid- night ‘burglars some months ago. He recovered only a small portion of the goods thus taken. Tiwo of the scoun- drels are now playing checkers with their noses in prison. Another reason for my visit to Fre- mont was to interview William N. Senf and his brother, who have built up a most dependable mutual insur- ance company—the Michigan Bankers and Merchants. I made a special trip to Fremont a week earlier to see them, only to learn they were attending a foot ball game at the Fremont high school. Last Saturday they were at Ann Arbor for the purpiose of witness- ing the game of the university vs. state clubs. The next time I go to Fremont I am going to send $1 a day in advance to Druggist Alton, across the street, and have him take over enough chloroform to keep them at their desks until I can make the fifty mile drive from Grand Rapids. C. L. Turner, the grocer on the hill at Newaygo, who recently recovered from a severe attack of neuritis, which kept him on the invalid list for several months, is now suffering from an in- fection in one leg. Mr. Turner has more than his share of illness to con- tend with, but Mrs. Turner does her part with great credit to herself and with satisfaction to the patrons of the store. Friends of William Ansorge, who managed the Newaygo Cement Co. for many years, tell me he is not pleased with his transfer to Cleveland, because he ‘finds it difficult at his age to make the warm personal friends he enjoyed for many years at Newaygo. He did not occupy ‘his summer cottage at Hess Lake during the summer, as usual. Newaygo people are making plans to entertain the hosts of visitors who will visit the Muskegon river valley during “color week.’ The trees are already taking on the glorious colors of autumn. There is something about the Muskegon river valley which ren- ders the foliage exceptionally brilliant. In his Sunday sermon Preston Brad- ley stated that a committee of indus- trial scientists who have been studying the employment situation for several months have concluded that if produc- tion industries in this country were to resume business on the same _ basis they were operating in 1929 they would be able to furnish employment to only 55 per cent. of the men who are now unemployed, due to the capacity pro- duction of the machine age. On the face of things it looks as though the use of machinery would have to be curtailed in some manner. [I do not know how this can be done. Germany would solve the problem by seeking an outlet for excess production in for- eign markets, but we do not appear to be so fortunate in undertakings of this character as Germany was before she undertook to conquer the world—by force of arms as well as by expert salesmanship. By the way, I see that Dr. Bradley is to speak in Grand Rapids next week under the auspices of All Souls church, which will celebrate its seventieth an- niversary the week of Oct. 10. The pastor of All Souls church states in his publication that Mr. Bradley is a Universalist. I happen to know he was prepared for the Presbyterian ministry at Alma (Mich.), but en- gaged in active service in Chicago as an expounder of liberal religion twenty years ago. My understanding of the matter is that he and his church mem- bership joined the American Unitarian Association about five years ago. I do not suppose it makes a particle of dif- ference which denominational flag Dr. Bradley’s church flies at its masthead. His great heart and master mind soar above all creeds and put to shame theological differences which befog the minds of smaller men who practically destroy their usefulness ‘by their tenacity in insisting on splitting hairs. I hope he has a large audience in Grand Rapids, because he always has something good to say. No one can listen to him an hour and not be a better man. Walter W. Coe thas shown what a colored man can do by his own exer- tions. He was born in Memphis Nov. 1, 1897. When he was seven years old the family moved to Chicago, where he attended the public schools, completing three of the four year high school course. He then turned to dining car service and for nine years did the cooking on a Pere Marquette diner running between Chicago and Grand Rapids. He was drafted for service in the kaiser’s war by the United States and trained at Camp Custer. He sailed from New York for France, but three days later the ship on which he was a pssenger turned around and returned to the same port from which it sailed, due to the sign- ing of the armistice. He returned to his old position with the Pere Mar- quette. Ten years ago he became a patrolman on the Grand Rapids police force. Two years later he was trans- ferred to the liquor squad, where he served four years, when he was made a detective lieutenant and given a car in which to make his rounds. He was placed in direct charge of the 5,000 colored people who reside in Grand Rapids, by whom he is ‘both feared and respected. He was married in 1920 to Miss Ethel Barnett Lee. who has been very helpful to him. She is a church worker and has a beautiful voice which is frequently heard in the colored churches and social gatherings, They have a daughter eleven years old who attends the Ottawa Hills pub- lic school. They reside in their own home at 1122 Hall street. They are both members of St. Phillips Episcopal church and he is a 3d degree Mason. Mr. Coe believes he knows every adult colored person in the city, both by name and face. He receives re- markble co-operation in his work from the law abiding men. vers of his race, who see to it that he is informed of any crime or irregularity among his group long before the news reaches police headquarters through the usual channels. He weighs 190 pounds and is regarded as one of the finest athletes in the city. He has never shown any fear in the presence of danger. He has great poise and a mind which works at high speed, reaching conclusions quickly and ac- curately. Those who know him assert that the greater the danger the cooler he appears to be. He never permits himself to be actuated by anger or malice. He is highly respected by his associates and superiors who trust him implicitly because of his fairness, re- sourcefulness and dependability. Willis J. Abbott, contributing editor of the Christian Science Monior, pre- sents some figures in a recent issue of his paper which nearly stagger the imagination. He says the cost of con- ducting our state and National gov- ernments is $15,000,000,000 per year, equivalent to $500 per family. The in- debtedness of the state and Nation, which in 1913 was $200 per family, is now $1,000 per family. In commend- ing the intentions of the National Economy League, he writes: It is all very well for the politicians seeking office to profess themselves earnestly devoted to immediate re- trenchment and reform. But it will be a very salutary thing if there can be an organization of sufficient power in its numbers and wide enough in its distribution to hold these politicians to the literal fulfillment of their prom- ises. For that reason great interest is being taken in the National Economy League, which has been formed for the purpose of securing the economical administration of government. the elimination of needless heavy expendi- tures, and co-operation with non- political, nonpartisan organizations of all sorts for the purpose of attaining this end, This league, which is headed by Admiral Byrd, and on ‘the advisory council of which sit Calvin Coolidge, Alfred E. Smith, Elihu Root, General Pershing and Admiral Sims, is grow- ing rapidly in numbers. In almost every city its branch offices are re- ceiving enrollment cards from citizens who desire to co-operate with them. It disavows the theory that it is estab- lished as an inflexible antagonist to all (Continued on page 23) 10 MICHIGAN TRADESMAN October 5, 1932 FINANCIAL Government Deficit Running Ahead of Last Year. It will be extremely unfortunate if because of the current burst of opti- mism all sight is lost of the serious condition of our Federal finances. Not only is the budget of our National Government not ‘balanced, but it is more off balance than it was a year ago. In the next session of Congress further taxes will have to be imposed and extensive economies made. The business community, accordingly, as well as the general public, should pre- burden from pare for an additional taxation. After the billion dollar tax bill was passed by the last Congress the public deliberately was sold on the idea that our budget was in approximate bal- ance. Of course, there never was any justification for Every indication was that the United taking this position. States Treasury would have to con- tinue making very heavy demands up- on the money market. It was certain right from the start that the Treasury had over-estimated the receipts from the new tax bill, that the old taxes would continue to yield less than they did in the corresponding period. last year unless there was an astounding pickup in business and that the Reconstruction Finance Corporation would continue to pour funds into the economic system at a heavy rate. The combination of these factors, there was ample reason to believe, would in- volve an increase in the public debt during this fiscal year of well over $2,000,000,000 unless there was a change of Reconstruction Finance Corporation policy, new economies and more taxes. The Reconstruction Finance Cor- poration, of course, is continuing to make loans in large amounts. The pressure from bank borrowers, according to it, has been lessened, ‘but the saving here ‘has been more than offset by advances in other directions. The reports, too, are all to the effect that the Reconstruction Finance Cor- poration will increase rather than diminish its rate of advances during the next few months. Inasmuch as this corporation gets its funds from the Treasury, continued heavy Goy- ernment borrowing for this purpose will be necessary. very The same conclusion is necessary from a study of the receipts and ex- penditures of the Government in re- lation to last year. Expenditures through September 21 were $794,000,- 000, as contrasted with $922,000,000 last year, or a shrinkage of $128,000,- 000. Receipts were $405,000,000, as contrasted with $551,000,000, or a shrinkage of $146,000,000. The oper- ating deficit of the Government, ac- cordingly, as of Sept. 21, was $18,000,- 000 larger than it was in the corre- sponding period last year, or $389,- 000,000 as contrasted with $371,000,- 000. This $389,600,000 covers only our ordinary budget. To get the total ex- cess of expenditures over receipts the deficit of the extraordinary budget, or the Reconstruction Finance Corpora- tion, also must be included. When this is done we find that the amount of demands which the Government had to make upon the money market during approximately the first two and one-half months of this fiscal year was $669,000,000, as contrasted with $370,000,000 last year. From some points of view, however, an even more distressing showing is made by a study of receipts from the new tax bill. The Treasury was guilty of carelessness or inexcusable optimism in estimating these receipts. During August the receipts from the twenty-seven groups of commodities upon which a sales tax was imposed were only approximately 40 per cent. of the estimated yield. In some in- stances the percentage of error is be- yond understanding. For example, the tax on malt, wort and grape con- centrate was only 5 per cent. of the Treasury estimate. On jewelry it was 11 per cent., on radio and phonograph 10 per cent. and on telephone and telegraph 5 per cent. On only three of the twenty-seven groups, in fact, were the Treasury estimates realized. On the whole, this picture is far from reassuring. These conditions cannot be permitted to continue. We are cursed, as some one has expressed it, by having both an “extraordinary” and an “extra-ordinary” budget. It must be obvious that both must be subjected to an overhauling at the earliest possible opportunity if the soundness of our ‘financial system is to be maintained. Ralph West Robey. [ Copyrighted, 1932.] ——__ ~—- 6s __ Even Worse Conditions Sometimes Found. One of the pressing needs at the moment is a reform in the presenta- tion of business statistics. At no time since the depression started thas this ‘been as important as now. Many of the reports being issued not only are meaningless but give an entirely wrong impression. The major difficulties arise from the so-called seasonal corrections which are made. Virtually all trade figures, of course, have to be corrected for normal sea- sonal movements before they can be correctly interpreted. A great portion of the ‘financial statistics also have a distinct seasonal movement. Bank de- posits, loans and discounts and money in circulation, for example, vary quite widely from one part of the year to another. In all of these cases the raw figures themselves are of extremely limited value and unless they are modified properly may lead to un- warranted conclusions. Necessarily the so-called scientific statistical organizations make refine- ments of one kind and another in the raw figures. Not only do they correct them for seasonal movements but as well, in many cases, take out the secular or long-term trend. The work in this field, nevertheless, has not ‘been all that could be desired from the point of view of the present situation. This is because the seasonal cor- rectives which have been developed in past years were made to apply to ap- proximately normal conditions. With such normal conditions they have served fairly well. The correctives, however, have been thrown very much out of line because of the depth to which almost all business indexes have fallen. For example, assume that the nor- mal volume of production in a given industry is 1,000,000 units in July and that it is customary for this to increase 10,000, or 1 per cent., in August. Then suppose that production falls to 250,- 000 units in a given July, but in August there is, as usual, an increase of 10,000 units. In this case instead of having what in absolute amount is only a normal increase, we find there is a 2% per cent. increase, as contrast- ed with the earlier 1 per cent. The result is that the change appears much more than the normal seasonal, In many cases, however, we do even worse than this in the presentation of financial data. In both carloadings and electric power output, for example, the basis of comparison ordinarily used is without justification. A com- parison of carloadings ths weiek with those of last week ‘by itself means nothing. Likewise presenting power output as a percentage below the cor- responding week a year earlier has no logical foundation. Before the real significance of any change shown by such a method of percentage can be determined it is necessary to do a vast amount of digging into back records. course, statistical methodology, as it is used by ordinary Ultimately, of ‘business analysts, must develop to the allow for wide changes in the level of business. Until point where it will Analysis of any se- curity furnished up- on request. e | J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 | 3 West Michigan’s oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12°Comm unity Offices Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan é October 5, 1932 this is done a large portion of our statistical refinements merely will add confusion and inaccuracy to business data rather than convert raw ma- terials into a real aid in an appraisal of general conditions. Ralph West Robey. [Copyrighted, 1932.] oo Expect a Stock To Change Trend Occasionally. After stocks have advanced for a number of years in a bull market, it is natural for a stock trader to look for other securities to purchase. They usually pick low priced stocks that in their opinion are cheap, ithe reasoning being that other stocks have ‘had the big move upward, these stocks should do ‘likewise. If a bull market thas been going on for some time, it is very dangerous to buy these low priced stocks, expecting them to move in the last section of a Although it may be true that some low priced stocks are late movers, the high priced used by the manipulators to furnish the final rush of a bull campaign. The chart readers should only buy low priced stocks where it is shown bull market. stocks are they have advanced into new high levels and are in a strong position. If this js not the case and they are in a narrow trade range, do not take a position in the market. In order to look for temporary leaders, look for large volumes iin the stocks which you are studying as these are liable ito be tthe leaders for a few days at least. When a stock becomes active on a large volume trade with the trend. Many stocks move slowly for a long period of time, but if the trend is upward, you can expect these stiocks to have a final fast move. The big money is made in. these fast moves, which usually last from three to ten days. A good rule to remember is after a stock has had a fast move up or down for two months, you can expect it to change trend at least temporarily. Jay H. Petter. —— Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 27—In the matter of William Brummeler’s Sons Co., Bank- rupt No. 5007. The first meeting of cred- itors has been called for Oct. 11. In the matter of Happy Day Laundry Co., Bankrupt No. 4966. The first meet- ing of creditors has been called for Oct. 11. In the matter of Peter H. Van Ark, Bankrupt No. 5001. The first meeting’ of creditors has been called for Oct. 12. In the matter of Reint R. Troff, Bank- rupt No. 5005. The first meeting of cred- itors has been called for Oct. 12. In the matter of Robert W. Woodruff, Bankrupt No. 5003. The first meeting of creditors has been called for Oct. 12. In the matter of Theodore J. Haven, Bankrupt No. 4700, final meeting of cred- itors was held Sent. 19. The trustee was represented by Arthur N. Branson; no other present or represented. Claims proved ‘and allowed. Bill of Gillard & Bidwell, attorneys for bankrupt, consid- ered and allowed. Order made for pay- ment of expenses of administration as far as funds would permit—no dividend for creditors. No objection to bankrupt’s discharge. Meeting adjourned without date. Case will be closed and files return- ed to district court in due course. Sept. 27. We have received the sched- ules, order of reference, and adjudication in the matter of Max E. Cooper, of Niles, Bankrupt No. 5009. The bankrupt wa semployed by the city of Niles. The schedules of the bankrupt show assets of $100, with liabilites listed at $668. The first meeting of creditors will be called shortly. : Sept. 27. We have received the sched- ules, order of reference and adjudication in the matter of Walter H. Moul, Bank- rupt No. 5008. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of a grocery store-keeper. The schedules of the bankrunt show assets of MICHIGAN $3,703.08, with liabilities listed at $1,418.99. The schedules show $650 which sum is claimed as exempt to the bankrupt. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. The list of creditors of said bankrupt is as follows: City Treasurer, Grand Rapids -_--$105.24 Louis Bunyk, Grand Rapids _____-- 600.00 Blue Valley Creamery, Grand Rap. 20.03 Blatz Brewing Co., Grand Rapids _ 6.25 Belding Basket Co., Belding ____ 3.75 John B. Canepa Co., Chicago __-. 11.00 Colgate Palm Olive-Peet, Chicago 8.15 M. J. Dark & Sons, Grand Rapids 85.54 Hekman Biscuit Co., Grand Ranids 21.42 Hecht Produce Co., Grand Ranids 10.75 Kent Products Co., Grand Rapids_ 7.00 Koeze Mfg. Co., Grand Rapids __ 7.89 Kent Storage Co., Grand Rapids__ 5.25 Postma Biscuit Co., Grand Rapids - 6.21 Quimby Kain Paper Co., Grand R. 13.388 Rademaker-Dooge Co., Grand Rap. 177.48 Schust Baking Co., Grand Rapids 28.07 Steketee & Sons, Grand Rapids __ 8.50 Telder Coffee Co., Grand Ranids__ 9.83 Mich. Bell Tele. Co., Grand Rapids 7.00 Consumers Power Co., Grand Rap. 11.25 Louis Bunyk, Grand Rapids _____ 107.00 I WKryeer, Grand Rapids -... 5.00 EFurn,. City Fuel Co., Grand Rap. 28.00 O. E. Oliver, Grand Rapids _____~- 125.00 In the matter of Joseph Williams, Bankrupt No. 4695. final meeting was held under date of Sept. 19. Bankrupt was represented by Rom _ Dilley, attorney. Stanley Smolenski was present for John Smolenski, attorney. One creditor pres- ent in perso. Trustee present by Arthur Branson. Balance of accounts, notes and bills receivable sold to E. Westra for $7. One 1930 Buick sedan abandoned. Order was entered for payment of expenses of administration. No objection to _ dis- charge. Final meeting adjourned with- out date. No dividend to general cred- itors. In the matter of Anna Geller, doing business as Geller’s Hardware, final meeting was held on Sept. 19. Trustee was present by Arthur Branson. No creditors present or represented. Certain attorneys’ bills approved and allowed. Balance of accounts, notes and bills re- ceivable sold to David Merriman for $13. An order was made for the payment of expenses of administraton as far as funds on hand would permit. No objection to discharge. Final meeting then adjourned without date. No dividend to general creditors. In the matter of Clarence J. Withers, Bankrupt No. 4712, final meeting was held on Sept. 19. Trustee was ovresent by Arthur Branson. Balance of miscellane- ous store fixtures was sold to E. D. Col- lar, of Charlevox, for $20. Balance of accounts, notes and bills’ receivable abandoned. Order was entered for the payment of expenses of administration as fas as funds on hand would permit. Final meeting then adjourned without date. No dividend to general creditors. In the matter of Richard George Humphrey, Bankrupt No. 4947. The sale of assets in this matter has been called for Oct. 11 at the premises formerly oc- cupied by the Bankrupt, 226 West Main street, Ionia. The assets to be sold are grocery and meat market fixtures, and groceries, all appraised at $1,017.89. All interested in such sale should be present at the date and time above stated. Sept. 30. We have received the order of reference and adjudication in the mat- ter of the Mapes-Nebelius Cadillac Co., Bankrupt No. 5011. The bankrupt con- eern had its residence in the city of Grand Rapids. The schedules have been ordered filed, and wpon receipt of same the list of creditors and the assets and liabilities of said bankrupt, will be stated herein. Sept. 30. We have received the sched- ules, order of reference and adjudication in th matter of the Family Circle Stores, Ine., Bankrupt No. 5000. The bankrupt concern had its residence in Grand Rap- ids. The schedules of the bankrupt show assets of $350, with liabilities listed at $5,989.32. The list of creditors of said bankrupt is as follows: City Treasurer, Grand Rapids ____$ 22.92 Inez Yeakey, Grand Rapids —___-- 300.00 American Laundry, Grand Rapids 15.75 Amer. Metal Weather Strip Co., Grand Kapids: 222 39.00 Baker Photo Co., Grand Rapids __ 35.05 Bishop Furniture Co., Grand Rap. 76.30 Bixby Office Supply Co., Grand R. 11.59 Breen Bros. Mfg. Co., Grand Rap. 27.50 3ureau of Business Research, boston Mass. -2- 3 = 2.50 Allen W. Church, Grand Rapids __ 35.00 Dean-Hicks Co., Grand Rapids ____ 24.00 Geo. Flik, Grand Rapids _..__-__.. 27.95 Ford Paint & Varnish Co, G R. 17.00 Haven-Busch Co., Grand Rapids__ 21.56 Herald Publishing Co., Grand Rap. 7.50 Lewis Elec. Co.. Grand Rapids __ 48.87 Metal Office Furn. Co., Grand Rap. 18.00 Mich. Engraving Co., Grand Rapids 21.61 Mich. Lithographing Co., Grand R. 144.04 F. C. Matthews & Co.. Grand R. 23.00 Mich. Bell Tele. Co., Grand Rap. 28.09 Phoenix Sprinkler & Heating Co., Grand Rapids 2.200255 ee 9.66 Postal Telegraph-Cable Co., G. R. 22.91 Richmond Stamp Works, Grand R. 10.05 Peter Somerdyke, Grand Rapids__ 25.63 Tandler Co. :;Grand Rapids __.____. 216.79 Dison Ere ©o., Grand Bapids 2 29..25 TRADESMAN Wagemaker Co., Grand Rapids Western Union, Grand Rapids ____ Wheeler-Van Label Co., Grand R. White Engraving Co., Grand Rap. White Printing Co., Grand Rapids 676. Shinkman-Edwards Agency, G. R. Crystalelear Spring Water Co., G.R. Cc. A. Byrne Co., Grand Rapids Dunham, Taylor & Allaben, G. R. Frank Thompson, Green Lake Inez Yeakey, Grand Rapids Angela Doyle, Chicago 180. FL 2 8.065. A. Yeider, Grand Rapids __ Edw. L. Withey, Grand Rapids Earl Albertson, Grand Rapids Sept. 30. No. 5010. with liabilities listed at $50,466.31. amount claimed as exempt to the rupt is $350. The list of creditors of said bankrupt is as follows: Consumers Power Co., Grand R.$ 164.95 Spring Lake State Bank, S. Lake 5 Meyering Land Co., Grand Rapids 3 2 3 Claude Reed, Grand Rapids ____1 Bon Marche, Grand Rapids __ ae Blodgett Packing & Storage Co., Grand Hapids Citizens Mutual Ins. Co., Grand R. Vonk’s Dairy, Grand Rapids ______ Wurfzbure’s Dry Goods Co., G. R. Ball Park Floral, Grand Rapids__ Paul Steketee & Sons, Grand Rap. James Schols, Grand Rapids ______ Dr. J. M. Norlock, Grand Rapids Home Fuel Co., Grand Rapids Geo. S. Driggs, Grand Rapids Hierrud & €o., Grand Rapids _____ Houseman & Jones, Grand Rapids A. Koper Elec. Co., Grand Ravids Alaska Fur Co., Grand Rapids ____ Chas, Trankla Co., Grand Rapids__ Joe Huizinga, Grand Rapids ____ Tisch Auto Sup. Co., Grand Rapids Buckley Hdwe. GCo., Spring Lake Herkner Jewelry Co., Grand tap. Wm. G. Gregory, Grand Rapids__ Union Bank of Mich., Grand Rapids Old Kent Bank, Grand Rapids ___ Vyn Storage Co., Grand Haven Glenn F'rank. Moline C. A. Byrne €o., Grand Rapids __ Masonic Country Club, Grand Rap Tandler Co., Grand Rapids ____ 1 7 Old Kent Bank, Grand Rapids__ 3 1 Union Bank of Mich., Grand R. John VanderWeele, Grand Rapids 1,725.82 Fred L. Wiersum, Grand Rapids__ We have received the sched- ules, order of reference and adjudication in the matter of Oscar Tandler, Bankrupt The bankrupt is a resident of Grand Rapids. and his occupation is that of President and manager of the Tandler Co. The court has written for funds and upon receipt of same the first meeting of creditors will be called. The schedules of the bankrupt show assets of $1,409.50, we 1 DS 11 Clarence DePlat, Grand Rapids__ 1,115.00 Ernest J. Miller, Grand Rapids __.. 80.00 Lestern Matthews, Grand. Rapids__ 608.00 James Zoeter, Grand Rapids 720.00 John M. Teska, Grand Rapids _ 705.00 Sept. 30. On this day first meeting of creditors was held in the matter of Joseph Finkelstein and Jacob Finkelstein, as copartners, under the firm name and style of Sterling Co., Bankrupt No. 4987. Each of the copartners were present in person and represented by Cleland & Snyder, attorneys. Creditors present in person and represented by Hilding & Baker, attorneys. Claims proved and al- lowed or objected to. sankrupts were each sworn and examined before reporter. Fred G. Timmer. Grand Rapids. trustee;; bond $1,000. Meeting adjourned without date. In the matter of Regal Oil Co., Bank- rupt No. 4259, final meeting of creditors was held Sept. 7. Trustee present by Lou L. Landman, attorney. Laurence W. Smith, attorney, present for bankrupt. Stanley A. Dwight, receiver, and certain creditors present in person. Trustee’s final report and account approved and allowed. Bill of attorney for trustee and attorneys for bankrupt considered and allowed. Petition of Stanley A. Dwight, et al. for preservation of assets consid- ered and entirely disallowed. Bill of re- ceiver considered, compromised and al- lowed. Order made for payment of ad- (Continued on page 14) AMERICAN HOME SECURIT Y o BANK ° Under the Tower Clock On Campau Square SYMPATHETIC loaned. a n__cn_ 2 _cln...0n.. 2. -£ ma Bankers who take a sympathetic interest in the business of their customers help more than by mere loaning of money. Such an interest has helped many a company prosper and grow tar beyond the amount GOL’O GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home’ 17 Convenient Offices 12 MICHIGAN TRADESMAN October 5, 1932 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Rapids. Treasurer—O. H. Bailey, Sr., Lansing, Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Herman Hanson, Grand San Francisco With Eighty Years of Stirring Background. [All rights reserved] (NOTE—Any local sketch in a busi- paper like the Tradesman must be designed to answer the question: What are the business opportunities, the basis of local industries so that “conditions,” either transient or per- manent, may be judged. But during extensive travels into every state in a dozen years the question always shot at me has been: “How do you find conditions?’ Yet 1f we look back on 1919-1929 we are now apt to feel that ness a lot of prosperity obtained rather generally during those years, and the apprehension then manifested was founded in our disposition always to imagine the green grass is in the next pasture. Right now you may go any- where asking about “conditions” and you will be told they are “terrible;” yet, as I have always seen it, basically there are grand opportunities in virtu- ally every county in our broad land Hence, to get a correct picture, we have to go down to fundamentals which endure, regardless of passing waves of wild optimism and_ blind pessimism. Such is my dim as 1 write) When Richard Henry Dana spent the two years, 1835-36, in California, he reported Los Angeles as the larg- est town on the Pacific Coast. San Francisco was then a cluster of adobe shanties around the Franciscan Mis- sion, established in 1776. Both places were sleepy Mexican settlements, per- vaded “man-YA-nah”—of which the middle syllable might well have been spelled yawn. A dozen years later gold was dis- covered and there followed a kaleido- with scopic development unprecedented in hstory, about which has ‘been built up a literature so extensive and diverse that it might relate to a region with 800 vears of active background instead actuality. But as may be found in that literature, too San is essentially an old, staid, of the eighty vears of detailed even for outline here, Francisco settled place: a region of tradition, of Id f “native aristocracy” f fixed and institutional as dated back to the time of Charles the Great or Stephen. This characteristic affects business distinctly in that San Franciscans slowly, deliberately. New comers are outsiders for a long time. The city is so cosmopolitan, having within it representatives of all races and that it is about as ob- livious to new arrivals as any place h. To establish a new business One must have staying power and patience. But also, like other conservative people, San Fran- re) d families: of a of birth as though it change nations, aast on Cart is not easy. ciscans make fine, stable customers once they are won. It is a familiar ‘historic fact that great commercial cities have owed their origin and development primarily to contiguous water transportation. See Rome, Paris, London, New York, “Chicago, St. Louis. New Orleans. the delta where grown. Thus when we consider San Francisco it is well to look at a good map and notice that, commercially, here is a Bay Region of vast potentialities. San Francisco cannot properly be regarded without inclusion of its back country—its Bay Harbor of 420 square miles and the delta of its two great tributary rivers, Sacramento and San Joaquin, which flow out of the Golden Gate. That immediately tributary back-country embraces 2300 square miles—almost precisely equal to the area of Delaware—of the richest agri- cultural land there is anywhere, locat- ed where frost never endangers a living thing, where grain is stored in the open, awaiting shipment, throughout the summer months. That delta is criss-crossed with not than 800 miles of waterways navigable to good sized freight boats which, rather unobtrusively, utterly unnoted even by most of those who live on the shores of the Bay, but with not less complete efficiency, ply those waterways, gathering local prod- ucts as feeders of the main ports of Sacramento, Stockton and San Fran- cisco. In the immediate future, ocean going freighters will run directly to the wharfs of Stockton, sixty-five miles inland, thence carrying original car- goes to all the ports of the Seven Seas, while Sacramento is accessible to boats which draw nine feet. less The cheapest, easiest transportation is what is carried downstream whether on the Nile, the Tiber, the Thames, the Hudson or by the Volga boatmen, lately made vocally famous. Remem- bering this, we can grasp the advan- tages enjoyed by the Bay Region backed by an area whence all kinds of products flow—grain, vegetables and fruits, both fresh and canned right in Who does not know California asparagus, pears and peaches, live stock and processed meats, fabricated iron and steel from the port of Pittsburg on the New York Slough, arm of the San Joaquin, lumber and what not, including gold produced now on a consistently manu- facturing ‘basis—all transported on a cost below any kind of competition? Already the manufactured products of this Bay Region have exceeded $1,- 250,000,000 in a single year, with a manufacturing area hardly touched and factories, in relation to the ulti- mate capacity hereabouts, as yet in their swaddling clothes. Natural gas fuel comes it at the lowest cost of any metropolitan district. Labor is low cost, of a high order of skill, with climatic conditions which make labor more productive throughout the year than virtually anywhere else. This last is peculiarly true of the city of San Francisco, as we shall see below. The Hetch Hetchy water development, wholly owned by the city of San Fran- cisco, furnishes virtually an unlimited supply of chemically pure water for all purposes, including manufactures. This great harbor, which makes this city famous as one of the three cities of greatest natural beauty in the world, is literally capable of holding all the fleets of the world at once and gives the region immediate access to every world market ‘by water, while the rail- roads which converge on the bay touch (Continued on page 13) Now is the time for “hard-boiled” thinking! 3efore you finally decide which brand you will feature and push this season— take just a minute to look at the facts. Compare what Det Monvre offers you with what you get from any other brand. See first how Dre. Monte meets your selling problems—at every one of these vital points: PRICE: Low enough to sell to any class of trade. But still the same quality. VOLUME: Beyond question, the best-known, most called for canned fruit and vegetable brand on the market. PROFIT: Faster turnover, larger volume, lower selling costs—tre- mendously important in making your capital bring you the biggest returns at the end of the vear. The lowest in many years. high QUALITY: Backed by the world’s largest canned fruit and vegetable organization—tested and accepted by millions of women. NO LOST SALES: ‘The preference for Det Monte has been proved again and again. women will take only Det Monte. Unless you are supplying them, you are not only missing DreL MonrTE vol- ume, but in many cases a share of their other trade as well. AND NOW — DEL MONTE “VITAMIN-PROTECTION”! 3y far the strongest selling idea ever put behind a canned food brand! Many A powerful sales producer —because of its direct appeal to woman’s interest in her family’s health! every —because it gives your customers an entirely new and very special reason for wanting Det Monte and insisting on getting this brand! —because it is backed by strong, consistent advertising, running straight through the heavy con- suming months of winter and spring. Add these facts to what you already know about this outstanding brand. See if it isn’t the brand your business needs—this year more than ever! And in addition a strong DEL MONTE Coffee campaign - - - now running. A “SURE SALE” STAND-BY / r Made by — VG VALLEY CITY Gar? MILLING CO. = GRAND RAPIDS, MICH, October 5, 1932 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E Y°. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in «irand Ranias date mot deemed Armour’s Veribest Corn Beef Caused Customer’s Death. The A. & P. chain store system and Armour & Co. ‘have just had verdicts rendered against them. in a Connecticut case on account of the sale of a tin of Armour’s Veribest corned ‘beef which contained a loose piece of tin that caused the death of a woman. A. & P.’s verdict was $2,250 and the Armour & Co.’s $1,250. The case is important as bearing upon the responsibility of the retail grocer for damages caused by tinned food sold by him. The woman who was killed, Pauline I. Busch, was: about seventy years of age, in good health, and owned and kept her own ‘home, two daughters, one the plaintiff in the suit, and the other, Mrs. Hirth, boarding with her. On April 1 she requested Mrs. Hirth to purchase for her a can of corned beef for use in preparing the evening meal. Mrs. Hirth went to the store of the A. & P. Co. and asked the man- ager for a small can of corned beef without specifying any particular brand. The manager handed her a can marked “Armour’s Veribest Prod- ucts Corned Beef,” which Mrs. Hirth paid for and took home to her mother. The can was sealed and contained a piece of tin about three-quarters of an inch square so imbedded in the beef and the gelatinous substance which forms thereon that a person opening the can with due care would not notice its presence. The piece of tin had been placed ‘by the packer at or near the bottom of the can io stop the vent hole through which the vacuum is ap- plied to the interior of the can just before sealing so that particles of beef will not be sucked out. The ‘bottom of the can was larger than the top, and in the process of re- moving the meat in the natural way the piece of tin would come out at the bottom of the meat and not be visible. Mrs. Busch opened the can, mixed a part of the contents with potatoes to make hash, and placed the mixture in a frying pan on the stove. The loose piece of tin was in the part of the con- tents so used, ‘but she did not notice it or know of its presence. After cooking the hash for some time, Mrs. Busch tested it by tasting, and as she swallowed it felt something sharp in her throat. She immediately went to a doctor and he extracted from her esophagus the square piece of tin. It later developed that the tin, having sharp corners, ‘had lacerated the esophagus, and an infection developed which ultimately resulted in her death on April 19. Mrs. Busch’s estate sued both Armour & Co. and the A. & P., the first on the theory that as they were the packers of the beef they were re- sponsible for its condition. The A. & P. were sued on the theory that food sold by them, even tined food, carried an implied guarantee that it was fit for food, which this was not. Both concerns fought the case very hard. The A. & P. defended on the MICHIGAN ground that the principle of implied warranty upon which judgment was rendered against it is not applicable because the corned beef was in a sealed can. It developed that Armour & Co. hadn’t packed the beef at all, but that it had been packed in South America. It therefore defended on the ground that ‘because it obtained the can and contents from a reputable packer and independent contractor it cannot be held responsible for negligence, if any, of such packer. The can in question had ‘been packed by an Argentine cor- poration under an agreement with Armour & Co., was sold by the packer to a second Argentine corporation, entitled ‘“Frigorifico Armour de la Plata,” and by the latter to Armour & Co., an Illinois corporation. It bore, only, a label which conspicuously dis- played on each of the four sides of the can, “Armour Veribest Products” (“Veribest” being an exclusive trade mark of Armour & Co.), and in small type the words, “Armour and Com- pany, Foreign Distributors;” it did not give the name of the actual packer. The trial court found that the ordin- ary, reasonable person reading this label would have inferred that Armour & Co. was the packer of the product. These facts are sufficient to render applicable the rule as follows: “One who put out as his own product a chattel manufactured by another is sub- ject to the same liability as though he were its manufacturer.” Both the defenses were accordingly thrown out. —_2-~--.___ San Francisco With Eighty Years of Stirring Background. (Continued from page 12) directly every portion of North Amer- ica. Such an outline of bare facts enable anyone to realize that, in very truth, the great future of commerce belongs more exclusively to San Fran- cisco than to any other spot on earth. Look, now, at a good map of the Bay Region of San Francisco. See that the portion known as San Francisco Bay is thirty-eight miles long by three to twelve miles ‘broad; and that San Pablo Bay to the North is fourteen miles wide in all directions. Note, next, that the peninsula at the apex of which lies the city is’ seven miles from water to water, with a clear sweep of about four miles across to Oakland. San Francisco itself is a city of hills; but the elevation of none on which the town is built is more than a few hun- dred feet. Hence, when we remember the trade winds, which prevail steadily throughout most of the year from West to East, we shall sense a region of vigorous freshness. It would be hard to imagine a hovel in an alley- way in which the atmosphere could become stagnant in such a region. Not for “booster talk” \but simply to picture a condition of daily life and labor, let us recall the best advertise- ment ever written descriptive of this climate. When “homeward bound,” Dana wrote of “the incomparable temperature of the Pacific, neither hot nor cold.” No words could express it more completely or accurately. The range in San Francisco is from about 43 to 70, with a mean of 59 jin summer TRADESMAN and 55 in winter. Occasionally it goes higher for a day or two, but never does it touch freezing. Hence men can work vigorously without melting down with perspira- tion. This tholds of white collar jobs as well. Business, did you ask? How could one seek more perfect average busi- ness conditions? Among such a peo- ple, in such a genial climate, where stability is more constant than else- where—for the average income and expenditure of the Region is equalled only by that of New York City—there is surely the foundation for any activity. But go slow, just the same, about “Going West, Young Man.” If ready to put your shoulder to the wheel and if provided financial resources to carry you until you get an anchorage, come. But j a Bay with — 5 CUSTOMERS like “POSTMA”’ quality Keep a supply! POSTMA BISCUIT CO. GRAND RAPIDS, MICH. 13 neither here nor elsewhere is there much room for anyone who seeks an easy way to riches. Paul Findlay. —_—_ Trying a New Bean. Cranberry beans have been known a long time but only recently have they been grown in Michigan as a market crop. They have been so grown, how- The yield here this season has been the that of white ‘beans butt the yield was They are in demand chiefly in coal mining regions for some White Michigan ever in California. about same as somewhat larger. beans in are not yielding anthracnose. Growers queer reason. some parts of well, due to will have to look for disease-free seed NeXt year. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL moTor WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E Fulton St. Phone 93246 EGGS KENT STORAGE COMPANY Grand Rapids, Michigan EGGS Now shipping finest quality AFRIL and MAY Candled Whites or Browns Wire or Write us for prices. EGGS { us Arte the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- _ tain seven modern Michigan factories for the canning of products grown by Michigan farmers, e brand You know A complete line of canned vegetables and fruits 14 MICHIGAN TRADESMAN October 5, 1932 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Fall Trade in the Sporting Goods Department. The sporting goods department is an important factor in fall trade. Sporting goods displays should now be run regularly, and care should be taken to give a fair share of display to instance, the seasonable line. For some dealers consider that line worth featuring is guns and am- munition: that football supplies and gymnastic outfits aren’t worthy of at- This is a mistake. There is that it won't pay to fea- every only tention. hardly a line ture. A hardware dealer who had made a pronounced success of his sporting goods department was asked the ques- tion: “How did you do it?” His answer was: “I did it by in- telligent displays; by giving the goods a prominent place inside the store; by taking an interest in the purchase of each customer; and by myself acquir- ing a reputation in the community for being a devotee of and authority on sport.” These few words sum up the car- dinal principles of success in the sport- ing goods department. should be given its fair Keep the goods and see that the handle them. If you haven't room to show a little of everything in the window, display the goods as prominently as possible in- side the store. Push their sale. Ad- vertise them. Call the attention of the individual customer to this, that or the other line. In going after the hunting trade, both newspaper advertising and win- dow display are helpful. In paper advertising, make your copy at- tractive and convincing. Word your advertisements so that they will stimulate curiosity and get people into Every line share of publicity. constantly, public knows moving you news- your store. Drive home the idea, “It is better to think of what you need before you start on your trip than after you get there.” Hunting scenes give the window trimmer an opportunity to achieve colorful effects. Merely putting an assortment of goods in the window is not enough. The pedestrian may see several displays of that type in a couple of blocks. You should put on a display that will stand out before his eyes. It is the accessories that make the display effective. You must show the goods; but it is the decorative items that give your display its touch of appeal. One window trimmer covered the floor of the window with leaves. In one corner he set up a small tent. Out- side this tent a packing case was spread with eating utensils and eat- ables. Nearby was the campfire— contrived of an electric bulb covered with red tissue and some charcoal. Over the fire a camp pot hung from a tripod. On two logs in the foreground were displayed shot guns, ammunition, knives, revolvers, cleaners and com- passes. The background was made up of cedar branches and maple boughs. A final touch of realism was fur- nished by introducing a number of animals, stuffed or alive. In one cor- ner was a cub bear and two black squirrels in a tree. Opposite a gray squirrel was shown climbing a branch. In the ‘boughs were shown a crane, a loon, a raccoon and a duck. A deer’s head occupied the center of the back- ground, thrust through the branches. On one side of the window was placed an eagle. All these were stuffed specimens. The live animals were a couple of rabbits in a wheel. Such a display might be called elab- orate. Simpler displays can still fur- nish realistic effects. Thus, a dummy figure can be shown crouching behind reeds or in the stern of a boat and taking aim. Work in a few decoy ducks beyond the reeds, if you like. A mere log, or a screen of boughs, will add a realistic touch to a display. On the other hand, don’t overdo the decorative phase to the exclusion of the stock. The purpose of any win- dow display is to sell goods; or rather, to get the customer inside the store to examine the goods. So show the goods prominently, play them up, and use every effort to induce the passer- by to come inside and ask questions. Once you get him inside, the window display thas done its work; it is up to the salesman to do his. In the preparation of sporting goods displays, the show cards and other material supplied by manufacturers are very helpful. It is well to remem- ber, too, that a display can be left too long. After a few days, a display loses its pulling power. It is ‘better to put on a relatively simple display and to change it frequently. One of the big factors in.the build- ing up of a sporting goods trade is the ability of the dealer to take a real in- terest in all classes of sport. I know one young man who is a keen en- thusiast for baseball, but who when lawn bowling is mentioned gibes at “old men playing marbles.” Another can discourse learnedly on football, but scoffs at “cow pasture pool.” This is the wrong attitude. Every game has its devotees, and every game de- serves encouragement. The dealer who regards every healthy sport in a kindly and sympathetic spirit, who knows something of the. rules and methods and players of every sport and who can talk as interestedly to the occasional cricketer as to the fre- quent baseball fan, is the sort of deal- er who will pull trade from all quar- ters. He will pull more business than the dealer who, in his passionate en- thusiasm for some one game, com- pletely ignores all others. To attain the biggest possible suc- cess with sporting goods, the dealer should be a leader in sporting ac- tivities in his community. He must believe in outdoor sports, and practice what he preaches. The biggest re- turns will never come to the man who is in the business purely for the money it will bring. A line often neglected is that of gymnasium equipment. There is a field for this sort of material, and con- siderable business can be worked: up. In the churches nowadays many of the young people’s societies have equip- ment of this sort. Individuals who lack the time or opportunity for out- door sports can be interested, too, in home equipment—dumb bells, Indian clubs and home exercisers. Equip- ment for use in increasing the muscles or decreasing the waist line will find a fair sale. The dealer, of course, should study the line intelligently, get in touch per- sonally with local gymnastic organiza- tions, and use newspaper advertising, window display and direct-by-mail ad- vertising to reach the individual cus- tomer. Victor Lauriston. ———__+ +. Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 11) ministration expenses, first and final divi- dend to creditors of 18.3 per cent. No objection to bakrupt’s discharge. Meet- ing adjourned no date. sase will be closed and files returned to district court in due course. Oct. 1. We have received the sched- ules, order of reference and adjudication in the matter of James Wheeler, Bank- rupt No. 5012. The bankrupt is a resi- dent of Benton Harbor, and his occupa- tion is that of a collector of mercantile accounts. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. The listed assets, according to the bankrupts sched- ules equal $17,457.74 ($16,509.74 amount due on open account), $600 is claimed as exempt to the bankrupt. The schedules list liablities of $8,648.47. Sept. 30. On this day first meeting of creditors in the matter of Olivet Elevator Co., a corporation, Bankrupt No. 4967, was held. Bankrupt present by Frank Sellen, president, and represented by Rosslyn L. Sowers, attorney. Creditors present in person and represented by J. LEarle Brown, attorney. Claims proved and al- lowed. Frank Sellen sworn and exam- ined before reporter. Certain claims re- ferred to trustee for investigation. Fred G. Timmer, Grand Rapids, trustee; bond $1,000. Meeting adjourned no date. In the matter of March Wells, Bank- rupt No. 4800. The final meeting of cred- itors has been called for Oct. 18. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of Earl H. McCormick, Bankrupt No. 4807. The final meeting of creditors has been called for Oct. 18. The trustee’s final report will be approved at such meeting. There may be a first and final dividend for creditors. In the matter of Edward Greenspan, doing business as the Fair Store, Bank- rupt No. 4808. The final meeting of cred- itors has been called for Oct. 18. There will be a final dividend for creditors. In the matter of Besteman & DeMees- ser, Bankrupt No. 4813. The final meet- ing of creditors has been called for Oct. 18. The trustee’s final report will be approved at such meeting. There may be a first and final dividend for cred- itors. In the matter of William F. Alberts, Bankrupt No. 4825. The final meeting of creditors has been called for Oct. 18. The trustee’s final report will be approv- ed at such meeting. There may be a first and final dividend for credtors. In the matter of William F. Alberts, Bankrupt No. 4825. The final meeting of creditors has been called for Oct. 18. The trustee’s final report will be ap- proved at such meeting. There may be a first and final dividend for creditors. In the matter of Arthur Meyer, Bank- rupt No. 4827. The final meeting of creditors has been called for Oct. 18. The trustee’s final report will be ap- a first and final dividend for creditors. In the matter of the Lou-ray Co., Bankrupt No. 4828. The final meeting of creditors has been called for Oct. 18. The trustee’s final report will be approv- ed at such meeting. There may be a first and final dividend for creditors. In the matter of Stanley Hattisk, Bank- rupt No. 4829. The final meeting of creditors has been called for Oct. 18. The trustee’s final report and account will be approved at such meeting. There will be no dividends for creditors. In the matter of John A. Van Der Kolk, (Middleville Motor Sales) Bankrupt No. 4935. The sale of assets has been called for Oct. 18, at the premises formerly oc- cupied by the bankrupt at Middleville. The assets consisting of parts, accesosries building equipment, stock equipment and fixtures appraised at $800.30 will be sold. All interested in such sale should be present at the date above stated. a - SWORN STATEMENT FURNISHED THE POST OFFICE DEPARTMENT. Statement of the ownership, manage- ment, circulation, etc., of the Michigan Tradesman, published weekly at Grand Rapids, Michigan, required by the Act of Aug. 24, 1912. State of Michigan, ae: County of Kent, Before me, a notary public in and for the State and county aforesaid, person- ally appeared Ernest A. Stowe, who, having been duly sworn according to law, deposes and says that he is the business manager of the Michigan Tradesman and that the following is to the best of his knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circulation), etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in sec- tion 443, Postal Laws and Regulations, to wit: 1. That the names and addresses of the publisher, editor, managing editor, and business manager are: Editor—E. A. Stowe, Grand Rapids. Managing Editor—E. A. Stowe, Grand Rapids. Business Manager—E. A. Stowe, Grand Rapids. Publisher—Tradesman Company, Grand Rapids. 2. That the owners are: (Give names and addresses of individual owners, or, if a corporation, give its name and the names and addresses of the stockholders owning or holding 1 per cent. or more of the total amount of stock.) E. A. Stowe, Grand Rapids. F. E. Stowe, Grand Rapids. F. A. Wiles, Grand Rapids. 3. That the known bondholders, mort- gagees, and other security holders owning or holding 1 per cent. or more of total amount of bonds, mortgages, or other securities, are NONE. 4. That the two paragraphs. next above, giving the names of owners, stock- holders, and security holders, if any, cone tain not only the list of stockholders and security holders as they appear upon the books of the company, but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary rela- tion, the name of the person or corpora- tion for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing affiant’s full knowledge and believe as to the cir- cumstances and conditions under which stockholders and security holders who do not appear upon the books of the com- pany as trustees, hold stock and securi- ties in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any inter- est direct or indirect in the said stock, bonds, or other securities than as so stated by him. E. A. Stowe, Business Manager. Sworn to and subscribed before me this 4th day of October, 1932. (SEAL) Florence E. Stowe. Notary Public in and for Kent Co., Mich. proved at such meeting. There may be (My commission expires Jan. 18, 1935.) Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TUNCAN IRON SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. (SAME DAY SHIPPERS) Wholesale Only. 342 MARKET ST., S. W GRAND RAPIDS, MICH. 500-508 Monroe Ave. AWNINGS, TENTS, COVERS and SAILS Complete Line of Camp Equipment For Sale or Rent. WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS. CANVAS BELTING MADE TO ORDER. GRAND RAPIDS AWNING & TENT CO. Phone 85145 Call us for Awning Storage. Grand Rapids, Mich. October 5, 1932 Joa DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt, Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Housewares Sales Encouraging. Satisfied with the results obtained in current housewares sales, retailers will hold special promotions throughout the coming month to feature articles on which consumers’ response was €x- ceptional. Although ithe total volume will fall short of ifigures for Septem- ber, 1931, the sales on particular items such as kitchen furniture, laundry hampers and smaller electrical house- hold appliances ran well ahead of the corresponding month last year. Goods re-ordered for special promotions in October include kitchen cabinets, painted and unpainted kitchen tables and chairs, ironing boards, brooms, clothes hampers, laundry baskets and electric irons. —_—_+-+—___ Fourth Rise on Leather Coats. At least one mill is scheduling its fourth advance within the last month and a half on men’s suede and: leather jackets this week. Several producers shave already put into effect two and three rises, as they were caught short on rising material markets and an- other advance will bring current prices close to last year’s levels. One suede and leather style priced at $2.50 about six weeks ago is now quoted at $3.25, following three successive advances of 25 cents each. The list last year was $3.75. Women’s styles have been marked up 25 cents a dozen to $4, which compares with a $4.50 price last year. —_—_—_+ +. ___ To Make Creaseless Fabrics. Pacific Mills has been appointed a licensee for the manufacture of anti- crease fabrics under the process de- veloped by Tootal, Broadhurst, Lee Company, Ltd., of Manchester, Eng- land. The necessary equipment will be shipped from England in the near future. The company announced that it had studied very carefully not only the process, but the sales possibilities of fabrics finished by the anti-crease method, and feels that the properties afforded by the new process will find ready acceptance in the manufacturing and retail trades in both men’s and women’s wear. —_—__e+>__ Electric Clock Sales Revive. With large quantities of distress merchandise cleared from the electric clock market, demand started to re- vive this monith. Calls for medium price clocks for regular Fall sale were more numerous this week than at any time since early Summer. Better price clocks, produced to retail around $20, have been ordered in fair quan- tities for ‘holiday sale by stores in New England and the Middle West. For more than three moniths, producers explained, demand for regular mer- chandise was dormant, due to the large volume of distress goods dumped on the market late in the Spring. —_—» + Table Lamps in Demand. Requests for table lamps constitute 60 ‘per ‘cent, of re-orders reaching MICHIGAN manufacturers at present. Demand for floor lamps, they report, has fallen off considerably this season compared with Fall, 1931. Pottery-base table lamps are outstanding in the call for low and medium price products, while copper, bronze and novelty metal bases are preferred in the higher ranges. Al- though initial orders for better price goods were heavier than expected this year, the re-orders placed by stores recently stressed low-end and medium products and neglected the better merchandise. —_———-s.2-->___—_ New Beverage Mixer Shown. A new beverage mixer has just been placed on 'the market here by a nov- elty silverware concern. The feature of the device is a dial and slot arrange- ment which shows at a glance the proportions of ingredients needed for mixing fifteen different kinds of drinks. Turning of the dial gives the desired information. The mixer is equipped with a double metal shell which pre- vents rapid melting of the ice. The item is available in quart sizes and is silver-plated. It ds priced to retail at $7.50. The mixer is being stressed by the producer as a gift item the Christmas ‘holiday trade. ——_+>>___ Speed Output on Pewter Ware. Despite reports of spotty retail busi- ness in pewter hollow ware, factories specializing in the production of such goods are operating on full time, and in some instances on night shifits, to fill orders placed by buyers in the last two weeks. Low-end and medium price goods have ‘been re-ordered freely and in quantity. Exceptional activity also marks the sterling silver branch of the hollow-ware trade. Merchan- dise retailing in the ranges from $3 to $5 is in demand by consumers and stores are arranging special promo- tions on such goods for late October and November. Better price sterling is moving in limited quantities. — eo? Shoe Orders Continue Steady. A steady flow of orders for shoes continued ‘to reach manufacturers with the demand gradually spreading to in- clude the Eastern seaboard states. Re- quests are fairly well. divided between men’s and women’s styles, with the $3.50 to $5 numbers leading in the men’s division. The firm tone of prices continues, although advances appear to have been halted for the time being. The largest organizations are holding steadily to ‘their new levels. Since the middle of August the volume of orders for the two largest concerns i's re- ported to be from 25 to 40 per cent. ahead of the corresponding period of last year. for ———_+--___ Show New Illuminating Mirrors. New types of illuminaiting mirrors for shaving or boudoir use have been placed the Light is thrown on the face through a narrow frosted glass aperture near the bot- tom of the mirror, the illumination be- ing provided by a standard type of long electric bulb. The mirrors are beveled and etched and thave a deco- rative border in black or pastel colors. The shapes are of varied ornamental on market. type, including miodernistic effects, with the supports of dull silvered metal. The sizes range from 8 by 12 TRADESMAN to 10 by 14 inches. Wholesale prices are from $3.25 to $5.25 each. ——_—_¢ « <—__ Show Bronze Christmas Cards. An Christmas New Year’s cards has been: placed on the market featuring the use of a real bronze plaque bearing the holiday message. The plaques are mounted in the center of the folder usually em- ployed, which is otherwise without decoration. The designs and lettering are embossed, the work having been done by artists known their technique in bronze and metal work. The plaques are about two by three inches in size, with one design for Christmas and the other for New innovation in and for 15 Year's. The cards wholesale at $4.80 per dozen. ge Active Call For Women’s Sweaters. for sweaters thas increased so rapidly in the last few weeks that Brooklyn and Cleveland mills are finding themselves unable to keep up with orders, and deliveries under three weeks cannot be Ratine and knotted yarns are used in the sweaters, which Demand women’s _ slip-over promised. type retail at $1.95, and a varied assortmeni of neck styles is offered, with the turtle neck collar a popular number. Leading shades are raspberry red, rustic green, freedoom blue and rhum brown. In the men’s division, heavy shakers and sport coats are active. MICHIGAN BELL TELEPHONE CO. The TELEPHONE is a valuable aid SECURING WORK Persons who are hired by the day or job find their telephones invaluable as an aid in securing work. They are able to keep in close touch with employ- ers. And, when workers are needed, employers usually call those applicants first who can be reached easily and quickly by telephone. The person who tries to get along without a tele- phone may miss work that would pay for the tele- phone many times over. IN EMERGENCIES, your telephone is priceless protection, enabling you to sum- mon doctor, firemen or police instantly, day or night. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND R A,P Ds, 1 ae | G AN C HI HOTEL DEPARTMENT Incidents of a Trip To San Juan Capistrano Mission. Los Angeles, Oct. 1—“Balancing the budget” doesn’t seem to prove the outs tanding suecess predicted by the president in ‘his acceptance speech of August 25. In fact, to me it looks as though Mr. Hoover and his corps ot financial advisers are pretty poor guessers and the overcoming of the major financial crisis still may be some way ahead. Cold figures from the ‘anes department tell a sad, contrary story. For the first forty days of the alleged new era Uncle Sam spent $400,000,000 more than the took in, and the Government deficit was four million dollars more than the deficit for the same period last year. It may be good policy to tell the pub- lic these bed-time stories of Santa Claus and Goody Two Shoes, but it does not ‘change the situation and does story of “Wolf, wolf.” H. Thomas, among Michigan renew ithe old probably as Robert hotel well known men as any commercial traveler cover- . ing the state, was killed in an auto ac- cident at Tulsa, Oklahoma, last week. He made this home in Detroit, was a member of various prominent clubs there, and represented the Detroit Sulphite Pulp & Paper Co. The play, “Grand Hotel,” is not the only drama of the inn keeping indus- try. The large ‘hotel in a_ hustling town is a highly concentrated city of itself, in which the manager plays tthe varying and exacting roles of mayor, pokce commissioner, judge, jury, city clerk, treasurer and fire chief. H. William Klare, vice-president of the Statler string of hostelries, spoke be- fore fellow members of the Rotary Club, at a luncheon in the Statler Ho- tel, in the motor city, where he was formerly manager. He told of the wealthy guest who squeezed his own orange juice rather than pay, of the so- ciety dowager who obtained her daily paper off a nearby park bench, and of three men who walked out with a grand piano. The annual meeting of the East Michigan Tourist Association and the Northeastern Michigan Development Bureau is to be held at Bay City on Oct. 6. These associations have made a somewhat comprehensive survey to ascertain ‘the production value of un- used farm lands in Michigan, upon which qa detailéd report will be made, with a view of assisting in their oc- cupation understandingly. Mr. and Mrs. Lewis S. Gould, who conducted a summer hotel on Hough- ton Lake, near Prudenville, committed double suicide last week, due to their disappointment because Mr. Gould failed to’ receive the nomination for probate judge at the recent primary. Lack of tourist business the past sea- son had also added ‘to their difficulties. Andrew J. Smith, father of Maynard Smith, president and part owner of Hotel Fort Shelby, Detroit, died at e Huron, last week at the age of 81. . James H. McCabe, manager of Ho- tel St. Francis, San Francisco, : was elected president of the California State Hotel Association, last week. Mr. McCabe was formerly. connected with the Statler organization and was well known among Michigan ‘hoteliers. From the sea to the crushing breakers of the mighty Pacific was just what I had handed to me on my last week end. All this through desolate desert hills, through pine-fringed mountain mead- ows and miles of rich, valley farms climbing almost as a plane -above the nurror-hike~ waters of Southern Cali-- shoreline of a vanished MICHIGAN fornia’s larges -.___ Co-operative Buying To Be Adopted By Flint. Lansing, Oct. 4—Regular meeting of the Lansing Grocers and Meat Dealers Association was held at the warehouse of Redman Brothers Thurs- day, Sept. 22. One officer absent, ‘but we hear he has a very good reason. Mr. Shoemaker and Mr, Affeldt gave us a report of their trip to and from Flint. They are planning to or- ganize a quality service group such as we have in Lansing. It was pointed out to them the great saving which had been effected to the members of Redman Brothers, of Lansing, since the opening of the warehouse here. One of the points stressed at this meet- ing was the pooling of the cars of merchandise between’ Lansing and Flint through such an arrangement, thereby reducing the cost of the mer- chandise to both groups. The group in Flint attending this meeting consisted of about thirty lead- ing merchants. A tentative organiza- tion has already been set up and func- tioning along the plans of Lansing. The Lansing group attending this meeting consisted of J. G. Reutter, Vice-President of Redman Brothers; Ralph Crego, Secretary - Treasurer; Nelson Shoemaker, chairman of the advertising committee; Joe Reuss and John Affeldt, Jr.. members of the board. A committee from the civic bureau of the Chamber of Commerce is to meet with our ordinanice committee at the Hotel Kerns Tuesday noon con- cerning the city market. It was voted by the Association to look into the advisability of raffling off a car to raise funds for the Associa- tion. This committee consisted of A. H. Bailey, Jeffries, Shoemaker and G. '(C. Kopietz. Fred Kircher announced himself as a candidate for mayor. He stated he was in favor of a square deal to small business as well as large and that grocers would receive his careful con- sideration. Kenneth Olson, Sec’y. —_+-+____ Finding Work For Unemployed Sales- men. Detroit, Sept. 30—-Enclosed is a copy of the radio talk made to-night over station WJBK Detroit. You may use all or part or none at all, as you see fit, but would appreciate it if you would at least use the part where we mention the Territorial Team Work meetings Wednesday night at the Otsego Hotel, Jiackson; Thursday at the U. C. T. hall in Battle Creek; Friday at the Home Dairy auditorium, in Lansing, and also at the Delta Hotel, Escanaba; Saturday at Saginaw’s Shrine Temple with a stag supper at the Bancroft. Rather ambitious program when you consider how everybody else is kicking about hard times, but the Supreme Council and our own Grand Council feel that now is the time to put added effort to the Team Work Plan and do everything in our power to have em- ployers put their salesmen on the road for “Business is down when the sales- men are not out.” —____ Carbon Dioxide Proves Bar To Spoil- age. Prevention of diseases and other forms of spoilage of fruits and vege- tables shipped in refrigerator cars can be effected by increasing the percent- age of carbon dioxide in the air inside 17 the cars, tests just completed by the Department of Agriculture show, but the flavor of some fruits is injured by the treatment, limiting the usefulness of the method. Grapes, peas, sweet corn and car- rots stood extreme concentrations of the gas with favorable results, while plums, cherries, (blackberries, ‘blue- berries, black raspberries, currants, pears, apples and oranges showed an intermediate tolerance of the gas, but injury to the flavor resulted peaches, apricots, strawberries red raspberries. with and ——_++-___ Fabric Buying Best in Months. Consumer buying of piece goods during the week is the best for any similar period in the last six months. Customers interested in making their Fall garments are out in force, and business in notions is also good. The range of fabric demand stressed silks and velvets, but it is estimated at least . a third of the buying is of the new woolens. Velvets are in active request, with some stores playing up special offerings and the general range of prices being from $2.95 to $4.50. Metal fabrics are in request. In plain silks the ‘buying centered on goods up to $2.95 per yard. —_--+~>__. Report Price Drop on Copper Ware. Rports of price reductions on low- end copper hollow ware are current in the market, despite denials from sev- eral of the leading manufacturers of such goods. The price changes, it is said, do not affect the chromium plated ware or goods developed especially for late Fall sale, but are confined to distress stocks which several producers are forced to clear at this time. De- mand for ‘better price copper products continues good in both the chromium plate and natural copper styles, it was said. Merchandise retailing at $5 to $8 is moving freely. —_---__ A pessimist is only a man who does his full share of the world’s worrying. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. : Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan a 4 t ‘ fe DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Soe Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. From Bad To Worse in Too Many Stores. Those of wus who are fortunate enough to see drug stores in many cities and states can see the trend which has been ‘taking form in the last ten stores sell everything but drugs. Many stores will run for weeks and never trim a window with a real drug store display. We ask them about it and they tell us they cannot sell drug items in that town. I care not how small the drug store is nor how poor the community seems to be for drug sales, the store should have a drug counter and a real drug department. For the last few years we have been in an era of cut prices such as the drug business has never seen before. To- day it has come to the point where one no longer asks what ‘the profit is but how little loss can we 'take on it. This has brought into existence the “pine- board” and many other stores that are not up to the par of 'the drug store of the last two decades. The individual pharmacist who was in business first in the community is in a large measure to blame. If the thad insisted on building up the ‘business that had made the store successful in the past he would have continued suc- cessful. Manufacturers have built up a direct list which would have been unthink- able thirty years ago, odd prices have come into vogue, and now in 1932 we have the most dangerous buyers’ mar- ket that the drug field has seen. It has gone from bad to worse in many stores. The time of reckoning comes and it seems that no longer can living wages be paid to help those who have been faithful, honest and willing. Many stores will come to the point which makes business friends and partner- ships break up, and others will just have to quit trying to function. It has seemed during ‘the last year that those who have cut the deepest have had the most trouble in their stores, and in few cases has it brought sufficient increase in volume to make it come iclose to paying. I think the time is here when a retail pharmacist must remember ‘that the profit is what pays the rent, clerk hire, and other expense and must ‘be guarded. I be- lieve as firmly now as I did ten years ago that if 'the stock in the drug store is priced reasonably, showing a profit consistent with the type of article stocked and rate of turnover, the drug- gist will get his share and then some of ‘the business of ‘his community. To-day the drug counter must be one of the main parts of any drug store, whether it is in a small town or located in one of the metropolitan years. Many MICHIGAN I centers. That counter should be an integral part of the store and I con- tend it should start with a good, at- tractive, seasonable display in the window and should end with a stock of the best-known drugs behind the counter. Backing up a counter of this sort with high grade preparations and keeping the seasonable drug counter items in the window will make a com- bination which is ‘hard to beat. Nearly every store has some section that does not add to its appearance, and one must be constantly on the alert to see it in the light of the cus- tomer. This is the only real chance for improvement. In the center at the rear Of our store there was a section at right angles to the front door, which did not add to its attractiveness. This was removed and a new fifteen foot section ‘built in, carrying six cabinets in the lower part, wide enough for boxes that should be out of sight, and eighteen drawers above this section for pills, ointments, tablets and other small items that display did not ma- terially help to sell. Aibove this sec- tion are six glass doors in front of shelves. The case was a distinct im- provement from ‘the day it was stocked. It has proved to be a winner, because first, it put items in front of the cus- tomer that he did not know we car- ried; second, it gave the entire store the professional appearance which a high grade pharmacy should hhave and, third, it enabled us to make an out- standing drug department. No pharmacist has ever enjoyed keeping up a stock any more than the writer, Few stores in towns much larger than Fennville carry the same quantity of items and such numbers of them. There is a personal satisfaction in having something that is out of stock in other stores; and to have an item brings a customer back as noth- ing else can do. No other retail business to-day re- quires the amount of real ability that the drug business requires. It is now a problem ‘to know whether it is more profitable to buy direct or from a wholesaler. The growth of buying clubs ‘has helped in many cities and states. Some successful ones are now in existence in Grand Rapids, Muske- gon, Kalamazoo and other Michigan cities. Many items show a real saving when bought in this manner, while others are losses that 'tie up capital, In my (business I have always taken a cash discount. There are times when it cannot be taken with the overly large buying that plenty of druggists have done. One’s own business should be the best investment and one should always bear that in mind. Every day we see ‘businesses which have suffered very acutely for lack of capital, at- tention and management. Proper understanding of manage- ment is something that is not acquired in a year. It is seldom an inborn trait, but it is something that can ai- ways be improved. Management starts with window display and advertising and ends with paying for the mer- chandise that the customer has bought or may buy. There are many courses offered to build up retail management, ‘but none has proved as valuable as good experience with someone who has ‘been in the field and has seen TRADESMAN something from ‘the viewpoint of the manufacturer, wholesaler and retailer. In comparing the problems of man- agement in small town drug stores and city stores, it has always seemed that the smaller store has the greater prob- lem. Because the city merchandising drug store can get play on goods from window and counter displays that the smaller town store cannot. Candy windows will produce in a city much better than ‘they will in the small town because candy is sold on the impulse of a good, tasty display and not be- cause the customer went to that store or that part of the city to get candy. The same can be said of many other articles that are sold and are not in the class of absolute necessities. The city stores have the flow of potential customers all day. Many real drug counter items are hard to display in the window unless there is a competent show card man at hand to work on cards for such dis- play. In cities many stores sell sur- prising amounts of cough and cold preparations under their own label October 5, 1932 trom windows because of spending a few dollars for good and attractive signs, It thas been the experience of the writer that cough preparations have been very good items to build one’s own label list on. If one will feature a cough preparation for a year or two, people will come back for more of it and will recommend it to their friends and tell others about its effectiveness. In time it is surprising what a great amount of it can be sold from such a start. The same can be done with some good diuretic pill or elixir for kidney and bladder trouble. At this time the market seems to be flooded with free deals. We have given a great deal of thought to this evil; so far little ‘has been accomplish- ed on it. It would seem that the drug- gist is about “fed up.” If the item of- fered is one that will not turn in a fairly short period of time it is ex- pensive at any price. The retailer to- day has to ‘be on his guard to get mer- chandise that will sell, and to buy so that he will not be overloaded. Dinars POPULAR CANDIES FOR HALLOWE’EN PUTNAM FACTORY NATIONAL CANDY CO., INC. Grand Rapids, Mich. MICHIGAN’S LARGEST CANDY MANUFACTURER PENCILS, Grand Rapids SCHOOL SUPPLIES PENCIL AND INK TABLETS, ERASERS, PENHOLDERS, PAINTS, INKS, MUCILAGE, COMPASS- ES, SLATES, CRAYOLAS, CRAYONS, CHALKS, PENS, COLORED PENCILS, NOTE BOOKS, DRAWING TABLETS, ARTISTS BRUSHES, SPELLING BLANKS, THEME TABLETS, COMPASS SETS, COLOR BOXES, LOOSE LEAF COVERS, SCHOOL COMPANIONS, PENCIL BOXES, PROTRACTORS, BAN- NER NOTE BOOKS, NOTE BOOK FIL- LERS, MUSIC BOOKS, ETC. Hazeltine & Perkins Drug Co. PRANG’S DICTIONARIES, Michigan ; >.. ccna / tierce October 5, 1932 MICHIGAN TRADESMAN 19 To-day it is necessary for the drug- New Treatment F i J ‘ ssary or Infantile Paraly- f gist to show more and better business sis. WHOLESALE DRUG PRICE CURRENT ability than formerly. I maintain that In spite of the rather severe out- : : a weekly order is a splendid method break of infantile paralysis during the Prices quoted are nominal, based on market the day of issue. and ordering more frequently is ‘better ast year, there are two circumstances Acid Gum Hemlock, Pu., lb.2 00@2 25 OR dees = cane ae : aoe are two circumstances Acetic, No. 8, 1b.06 @ 10 Aloes, Barbadoes, Heml’k Gom., Ib. 1 00@1 23 an less frequently. Je have had that may tbe considered as fortunate. Boric, Powd., or so called,lb.gourds@ 60 Juniper Ber., lb. 4 00@4 25 very few alarmin rice reductions in One iis 3 ee Metal, Wo 22 08344@ 20 Powd., Ib. _ 35 @ 45 Junipr Wd, Ib. 1 500 75 ee &P eis that a large number of cases Garbolic, Xtal.,lb. 36 @ 43 Aloes, Socotrine, " Lav. Blow. Ib. £0004 23 the ‘business as a whole and we may have been recognized in the pre- Citric, lb. ---__- @ 55 Ib @ 7 Lav. Gard., Ib._ 1 25@1 50 not have an for duri the years of aralvtic s 2 ei: Muriatic, Com’1., Powd., Ib. __ @ 80 Lemon, Ib. __. 2 00@2 25 : ; Ys eS ore Pp ytic stage. Early recognition has Ib. 03% @ 10 Arabic, first, Ib. @ 50 Mustard, true, ozs < 50 inflation the advance in drug items permitted early treatment, and a great Nitric, lb. ----_- 09 @ 15 Arabic, sec., lb. @ 45 Mustard, art., ozs. @ 35 ee © ae oo : Oxalic, fh. 15 @ 25 Arabic, sorts, lb. 15 @ 25 Orange, Sw., lb. 4 00@4 25 was . ae to shoes, many of these patients have recovered Sulphuric, Ib. -- 03%@ 10 Arabic, Gran., lb. @ 35 Origanum, art, _ ing, hardware and other products. Per- from the acute attack without paraly- Tartaric, lb. ---. 35 @ 45 Arabic, P’d, lb. 25 @ 35 Ip, 1 00@1 2 Asafoeti 504 Penny : sonally, I do. not look for lower prices © sis, or with such a small amount of Henat e Pye osiel sie wu — bi Posse hie ; 25@3 50 : i i ena - Oo 7. @ - 3 75 but I do look for prices closer to the paralysis as to be negligible. Gal. pe oy 50 @ 60 eo Wp 2! a Hee & _. : @2 50 ee : A a p : : . @ : 5 uaiac, Powd. @ 70 Rose, Geran., ozs. 50@ 95 retail list prices than they have been. The other fortunate circumstance is wade. = 0 moo co Ring th _.. @ 90 Rosemary is aes One very practical dean of a phar- that recently developed methods of Alum-Potash, USP ae powd., Ib. @100 _ Flowers, 1b.-_ 1 50@1 75 macy college told me of a new trend treatment give a more hopeful outlook Lump, Ib. ---__ 05 @ 13 Mee sige g 7: ~ 12 50@12 75 2 : ¢ : ’ *. . a x o. + —--- i that he believes will be the next step for patients who are paralyzed, pro- ae, ed SO ag " Sante Orange, W. I., Ib. ---_ 4 50@4 7% : eae : : : : : monia Bee eee 25 935 Sassafras, in retailing the drug lines, and that is vided the treatment is begun early and Concentrated,lb. 06 @ 18 Ground, Ib __ 25 e a ca ---. 2 00@2 25 the unit basis. It would consist of persistently carried out for a sufficient 47%; 12. -------- 05%@ 13 Shellac, white, Syn. Ib. -_ 75 @1 00 ee : oe ih 05%@ 13 (bone dr’d) Ib. 35 @ 45 Spearmint, lb.__ 3 00@3 25 taking twenty-five or thirty dollars length of time. Carbonate, Ib... 20 @ 25 Tragacanth, Tansy, lb. --._ 5 00@5 35 worth of an article the ordinary store One of the newer methods of treat- Muriate, Up., Ib. 18 @ 30 No. 1, bbls. 2 00@2 25 Ahyme, Red, Ib. 1 50@1 75 _.-. Muriate, Gra., lb. 08 @ 18 No. 2, Ibs. __175@2 00 Thyme, Whi., lb. 1 75@2 00 of a thirty thousand gross per year ment for paralyzed cases consists in Muriate, Po. lb. 20 @ 30 Pow., Ib. ---_ 1 25@150 Wintergreen — would use, packing this and selling it carefully supervised exercises under , ‘ Arsenic e Honey ee aha Ib. 6 00@6 25 * ° . : OUR 22s ch, SA as dae one: 5 at the lowest possible price to every- water. A number of Connecticut in- Balsams =” a a as @ @ Syn 2 7 Oi - i : i von : a ‘ ps ormsee - ae one in the business whose credit would — Stitutions have installed facilities for os Pee a ‘48 Loose, Pressed, Woo i 7 0007 28 allow the purchase of it. This would the application of this method of treat- Fir, Oreg., 1b. 65 @1 00 a a % Gils: Seavy zive the small drug | Ww ment which has been f : rom, ih. 200GS 2 pe ee Ceramide Castor, gal. __ give the small drug store owner tHe . 1 h has been found of value po,’ ip. 2 150@1 sy Pound, gross 25 00@27 00 Cocoanut. Ib, ae 60 same chance to get merchandise that 1 certain selected cases. Barks a ae gross 15 00@16 00 Cod Liver, Nor- the store doing five times as much Another new method of treatment is bape a 7 ‘— wet 8 Gat nae i 00@1 50 : . : : : 3 rdinary, ia a. had, and would still give him the price the respirator, or mechanical lung, that Ordin., Pe. lb a e i Madras, Ib. -_-_ 2 00@2 25 Lard, ex. zal 1 eat a he should have. If this quantity could attracted so much attention during the peresinig a ie ce @ = Be: — Powder Lara, Ne. 1, gal. ; 25@1 40 . fe n, Po., Ib. Oo Eure Ib 2! , 2 Ww, 5 not be used he could get small ship- height of the recent outbreak. Not Elm, Ib. ______ 35 @ 40 Lead ie @ % Linseed, ae gal, B80 73 ments from the local wholesaler and. OMly is the use of the respirator a ene Ay a i G @ xa ih 17 25 vata fal 1 25@1 35 take the lesser discount. This unit definite life-saving measure for certain sassafras (P’d Ib. a2 We & Gee 2 @ 14 clive, eee g Safras (P’d lb. 45) @ 35 Licorice Mal plan has been worked out by some cases of respiratory paralysis, but it Spel con 15 @ 25 Extracts, sticks, Tue wae 2 aan “ : : s , --Ib. 25 € g S , ee manufacturers and as far as the writer has ‘been found useful in the after-care Berries : Pe nalona in : a @2 a oan Bal. -___ 1 25@1 50 knows thas been successful. The goods Of such cases for developing the res- a ve a @ 15 Wafers, (24s) “box o1 50 Tar, gal eS 630 75 : : : : ; ubeb, x . ae + saeeee 5 come in freight paid or allowed, so Piratory muscles, expanding the chest Toamer, Ib. a 10 q 20 Buchu, Ib sapiire ; a 6h 09 that the retailer is out very little be- and increasing the capacity of the Blue Vitriol Buchu, Ib., ce _ Gum, ozs. Hate sides the cost of the goods, and the lungs. Thus the respirator may be of Found ———_-_____ oe a moe - 25 @ 60 P Ib, ad } 0 00@20 50 . . 2 : . : orax 5“ ? . < cash discount is always worth while value in the after-care of infantile Pa or Xtal, Ib. 06 @ 13 %48e, loose oo oe 30 00@21 50 and helps pay the rent. Some retail- paralysis cases as well as in the acute : Brimstone dag, a lb. @ 40 eas ozs., $1.50. ers maintain that the discounts should Stage. aes " Gaines @ 10 Sage, P’d & Grd. @ 35 : ae — o 5 r always play the rent, but there are But these new methods of treatment Pound Leen aa @ ee ei. 1b.50 @ 60 Pound | = " 06%@ 15 : Nn ee : » Ib. 5 7 oo stores which could not go that far. are merely incidental to the long- ia Tinnevella, Ib.20 @ 30 ping) oe . Or pire a There are plenty of problems con- Continued procedures necessary to get cnc’ Powa, = = ae es - a a a - Red,” ae" iD, a ¢ a fronting us in the retail field to-day, the ‘best results in such cases. Under Chalk Uva Ursi, Pd, lb. @ 30 Waite, grd., lb. 35 @ 43 o. which i : roper treatment th si - Crayons, Lime 0 ‘oar but the one which is paramount 1s, PEP ie t the paralysis some white, dozen__ @3 60 Chloride, med. dz. @ 85 Pogue _. — 2 @ i What can I do for my business that times clears up rather quickly. At dustless, doz. @6 00 Chloride, large, dz. @1 45 A Petrolatum will assure its success for years to other times a very prolonged course eo a 03%@ 19 Pound eeceusdss ‘Auitee re =“ 4 a 2 : : = — 9 @ mw come? There are many answers to Of treatment is required. The results Precipitated, lb. 12 @ 15 eile —o he Whi., lb. 17 o zs this but there is mine. Use business © be expected will depend to a large White, tae Ib. 03 @ 10 cane Wie Ib. @ 30 Snow white, 1b. 22 $ 2 methods which you know are above extent upon the amount of injury to Capsicum Carb., P’wd., lb. 15 g = Piaster Paris ane reproach by your trade, your con- the nerve cells. ° Bods, ip. 2227! 60 @ 70 Oxide, Hea., Ib. @ 75 Barrels -—____ 5 25 j rade, Powder, lb. ___ 62 @ W5 Oxide, light, Ib eu * _..... 03%@ 08 science, and the distributors with In cases where the nerve cells have Glaves Menthol Potassa whom you trade. If you have the ‘Suffered only slight injury, recovery Whole. Ib. -___. 25 @ 36 Pound .._____ 3 82@4.16 Gee ib. Ks,lb. 55 @ 88 good will of your customers you have ™ay be rapid and complete. Even in eg 7.’ a s Potassium nd a great deal to look forward to. If ses where the nerve cells are severe- Ounce -______ 12 85@13 50 "eel seoeie Bicarkal ao 2 © eros >1Car t your conscience is clear, you will do ly injured, there may be very great xia) jp ne me Ounces -______ @12 0 Fiabrasaae 1b. 15 } 25 the things which will prolong your ‘provement if the treatment be prop- Powdered, Ib. _- 04 “@ 15 anon Mustard ie Canact ay 72 2 “ : . . . Cz a ? prosperity in the community. Just erly carried out for a sufficient length P Cream Tartar Bulk, Powd., Chlorate, so = es treatment ‘to your wholesaler such as of time. ae ae .* No. 1 Ib. — 25 @ 33 peed 1b ae it S23 . . . i : j i " - you expect to receive from him will leu bee Seon are ee Men @ 50 pak \Naphthaline lodide. ls ——— aI o 23 a ‘ondship ed as a result of infantile paralysis ar Dextrine S, Ib. —_____ 06% 5 ———-- $64 @ take care of your credit and friendship Pp SY wens Corn, ib. 06%@ 15 Flake, Ib. __ Gece Z Permanganate, Ib. 22 c@an with him. urged to consult their family physician White Corn, 1b. 07-@ 15 Nukned . ° Prussiate In closing, it is the hope of the 1! regard to treatment. Should the Extract Sogn — @ 40 Tol Ib. een 2 : ae hocia ich 4 1 an . Witch Hazel, Yel- Powdered, lb. __ @ 50 ow, 7 @ @ writer ithat something worth while in Pysician wish to consult an orthopedic low Lab., gal. 99 @1 82 Nux Vomi 7 Quassia Chips the drug business and store manage- ‘SU¥rgeon who has specialized in the Licorice, P’d, lb. 50 @ 60 Pound So 25 Poe oo 15 @ 20 ment will come to the readers from fter-care of such cases, the physician’s Arni espa ee. SS Quinin 7. this article. — Duncan Weaver in 4vice should be followed. Gia ccmae: ne : > ‘Atanas mere 5 02 cans., "ozs. @ 57 American Druggist. Sometimes infantile paralysis results Co. Ib. -- 35 @ 45 Bit, true. os. @ 60 ipsam 1b Sal . . . uu s Y eg ge in deformity. By careful attention dur- dace” - @ 90 Bit.) art.,’ ozs. , 5001 fe Ginakes: i Ae : nae c ao - ’ 5 : Deodorizer—Disinfectant. ing the acute stage, many deformities pan hy Ib, 35 @ 40 Sw't, Art., lbs. 1 00@1 25 rena = ---- 3 @ 10 Ceeeeme 22 30 can be prevented. Where deformities Eesmaldahyes, ot - sees, cee By 1 bo2 bi Nitre, ae Formaldehyde (40%) ----..------ 120 occur, they often require surgical pro- Pound --------- 09 @ 20 ae ih 1 25@1 60 ae oe a @ 22 Oil of turpentine 75 cedures Dr. Millard Knowltot1 Fuller’s Earth Say, Ib. --_____ 4 00@4 25 So @ 20 ~---------------- . . 1. Powder, Ib 05 19 Bergamot, lb. -_5 00@ Rochelle, Ib. _ 2 @ ee ’ + = 5 20 Soli Menthol 23) 2 aoe eas 2 ——__>++>—___ Gatatin e @ajienut. ib. 2 3 ceed 76 oda. Ib. -_- 02%@ 08 Pour 20 to 30 drops on a hot plate Eczema and Healing Ointment. oe ae Caan Hae Ih 2 2302 6) Ash — 03 @ ee . ’ > . 5 60 Se ne in a sick room. Ac cacboh: 2 ms ea 16 gr. Glue Cedar Leaf, Ib. 2 ao 95 Bicarbonate, Ib. 03 i. %@ : a Brok., Bro., Ib. 20 @ 320 Causti Ei ie} b 24 3 Cedar Leaf, istic, Co’l., Ib. 08 @ 15 : oe ee q- prcis Carb. -___-___________ r. Gro’d, Dark, lb. 16 @ 22 Cc - Hyposulphi Wires in a new circular brush for os i : Coml., Ib. ---. 1 00@1 25 posulphite, 1b. 05 @ 10 . : Calaminm 6 2dr. Whi. Flake, lb. 27%@ 35 Citronella, lb._. 75 @120 Phosphate, Ib. 23 @ 28 removing paint and scale from metal Vaselin 1 white GC. © @ & Cloves, hb. —._ 2 00@2 25 Sulphite, —- a ae h Ce eee 0Z. White AXX light, Croton, Ibs. _-- 8 00@8 25 Xtal, Ib. __. 07 @ 18 ces are so ii ac ail get On the = Ponolm 3). 2 ad 2 oz. Ib, ---------- 40 Gubeb, Ib. ___ 5 00@5 26 Dry, Powd., Ib. 12%@ 20 work at once. It is used with a rotary se Ribbon -------- 42%@ 50 frigeron. Ib. __ 4 00@4 25 Silicate, Sol.gal. 40 @ 50 ‘ ‘ : Glycerine Eucalyptus, lb. 100@1 25 | nenting hand tool. Skilful aviators rise above clouds. had. @ w@ Feand 2 00@2 25 Gallons ______ 56 @ 71 MICHIGAN TRADESMAN October 5, 1932 GROCERY PRICE CURRENT apt ney May ang MEL AAUEE a ag BE BR cae : No. - ee eae ae - aces . aoe : 2 Bee Baby, 4 dozen -_ 1 25 * oe ;. a NO. 3 22 ee niders, OZ. 222 orden’s Tall, 4 doz. 2 50 These quotations are carefully corrected weekly, within six hours of mailing 8 oz. ---.------------- 60 Sniders, No. 1010 ____ 1 28 Borden’s Baby, 4 doz. 1 25 and are intended to be correct at time of going to press. Prices, however, are Sniders. Gallon Glass_ 1 45 liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. | ii, Srine Ene 2 25 OYSTER COCKTAIL Hemt. chnncaen -- 38 50 aes a ee Little Dot, No.1... 180 Sniders. 8 oz, —______- 210 Webster Cadillac ___- 75 vo Eittle Quaker. Noi 160 Suidere if os ——-—-- 2 at Wrepater Golden Wed. 15 9g ai : ae 0 : . [= PeLes oe ADVANCED xu DECLINED eee pad ; ee Sniders, Gallon Glass 145 Cincos —------_----_- 38 50 aisins Atay . a8 5 Garcia Grand Babies 38 50 Currants Se wee tS Bradstreets . ____- 38 50 Prunes : Cut. No. Se 1 60 La Palena Se.itors_ 75 00 oer. Meratpet ot wet 1 10 CHEESE fo leer aa 33 50 amt Pride of Michigan -. 1 35 Roquefort -_____________ 55 op GD & B 2 EE 37 80 ee Marcellus Cut. No. 10_ 7 25 bh ops ence Daisy ------ 15 Perfect "Gar. cab ms . isconsin Plat’ 2. 15° peace . : New York June oe ee 19 00 = Sr are ne eee Dry Slitz Stogies -. 20 00 Sap Sago _... 40 a eee Tango Pantellas -___ 13 90 AMMONIA BROOMS Pears notes 8 ee a 15 Isabella-Manilla ""-_ 19 50 ens. $s pz. 2 4 > cater. 4 sewed 3 45 Pride of Mich. No. 2% 360 Tittle Dot. wilt Michigan Rael Seas - Hampton Arms Jun’r 37 50 BTEORS, 32 OZ. -.____ 5 ur Success, 5 sewed 5 25 (446 acl Se Parsons, 18 oz. -_---- 420 Hustlers, 4 sewed = 50 po ae — a, = Wisconsin Longhorn -_ 16 Parsons. 10 oz. ______ 270 Standard, 6 sewed -_ 7 50 cmeiee. Asi ges - 1 30 Imported Leyden -____ 23 Parsons, 6 0Z. ------ 180 Quaker, 5 sewed ____ 6 25 Plums Choice, ber cg oe (cs E Ib. Limberger ~_______ 18 CONFECTBLONERY "ar <= ran uke, N : nn ee Marechouse 650 G d Duke, No. 2%__ 3 25 a me — a 9 00 os Swis 52 ROpe oe 2 iD Gat, — +. 1 60 er . oo Loaf .. 20 oe Goce Shik Not 2 25 — oF 110 rait American Loaf -__ 18 nt Nod 2. Kraft Brick Loaf ______ 18 Stick Candy Pails Quaker, 12-38 02., doz. 2 00 Black Raspberries Pride of Mich., No. 2 1 - Kraft Swiss Loaf ______ g2 Pure Sugar Sticks-600c 4 00 a eeonn. 12-38 02. ss ae Noi 2 280 Marcellus Cut, ‘No. 10.725 Kraft Old Eng. Loaf__ 33 Big Stick, 20 lb. case 17 Oe = Gold Bond Par., No.5% 7 60 Pride of Mich. No. 2__ 2 45 Kraft, Pimento, % Ib. 1 35 Horehound Stick, 5 lb. 18 Prize, Parlor, No. 6__ 8 00 Kraft, American, % Ib. 1 35 BAKING POWDERS White Swan Par., No.6 8 50 Se Kratt, oe % lb. __ 1 35 Roval, 2 oz., doz. ____ : 93 Red Raspberries Extra Small, No. 2 -- 2 50 = Mixed Candy Royal, 4 02., ie og a ROLLED OATS NO. 2. 3.25 Fancy Small, No. 2 -. 2 00 ’ Kindergarten -____.-___ 15 prey Soe Purity Brand mm ) ... 200 Pride of Mich., No. 2% 2 00 Onin SE ee 1) oyal, 12 om. oe Oe Instant or Regular Marcellus, No. 2 ___. 2 35 Hart Cut, No. 10 ---_ 5 00 CHEWING GUM French Creams —._____ 12 Royal, 2% lbs., doz.-- 13 15 Pride of Mich. No. -- 290 Marcel. Whole, No. 2% 135 Adams Black Jack __.. 65 Paris Creams -_________ 13 Royal, 3 Ibs., doz.___-_ 24 50 a ea as — podberry lg, dupiter 3 v9 pecutag (pene ams Dentyne ________ 65 Fancy Mixture... 1 tS Z|) INSTANT | nn g Adams Calif. Fruit 65 . EBs) 45 | ue | : Strawberries Carrots Adams Sen Sen ---.-- 65 ChekOSamar' Pie fF NO. 300 Diced, No 2 15 Beeman’s Pepsin ______ 65 Paes = | PURITY DATs | co. 120 Piced: No. 10 5 25 Beechnut oe Fancy Chocolat ONS i PUR RITY DATS, CHINA Marcellus. No. 2 ___. 1 85 Beechnut Peppermint _ 5 ee = Ae Beechnut Spearmint __ Bittersweets ka aS - Doublemint __________ 6 Mibbic Sucks 1 4 Peppermint. Wriglevs __ 65. Chocol oy ae 2 Small Sis 1 53 CANNED Cor S : eas nocolate Nut Rolls —~ 1 60 Clams Ch dee i io Golden Ban., ‘No. 2... so Spearmint. Wrisieys: — 65 Blue Ribbon _______- 1 25 aree, 12s 2 ee 1 85 Clam Chowder, No. 2_ 2 75 Little Q a Ne 7 . . Wrigley’s P-K _______- 65 China, large, 12s .. 270 Clams, Steamed. No. 1 2 75 Co t we — No. 1 oe 65 Chest-o-Silver, 12 lge. 2.98 Clams, Minced, No. % 240 Gountey Gen. No. 20.129 Teaberry --2.- 22 65 Glassware, 12s, large 2 25 Finnan Haddie, 10 oz. 3 30 P ee af" arich Se Gum Drops Pails Purity Oat Snaps, 24s 2 20 Clam Bouillon. 7 oz... 250 jarcellus Na 2 95 Champion Gums -______ 14 Chicken Haddie, No. 1 2 75 ane foe wn et ik Jelly Strings --__-__-._ 14 Fish Flakes, small 125 ‘wWnnot. Genim'6 Bon’ CHOCOLATE Post Brands Cod Fish Cake. 10 oz. 1 55 t ue No mi. an 1 Baker, Prem.. 6 lb. % 2 50 Grapenut Flakes, 24s 200 Cove Oysters, 5 oz. __ 1 35 — 45 Baker, Pre.. 6 Ib. 3 oz. 2 55 Grape-Nuts, 24s -___- 3.80 Lobster, No. %, Star 2 75 Lozenges Pails Grape-Nuts, 50 —____- 140 Sorhnp. 1, wet... 1 45 A. A. Pep. Lozenges __ 14 Instant Postum, No. 85 40 Sard’s, % Oil, Key __ 4 50 A. A. Pink Lozenges __ 14 Instant Postum, No. 10 4 50 Sardines, % Oil, K’less 3 60 Peas CLOTHES LINE A. A. Choc. Lozenges __ 14 Postum Cereal, No. 0 2 25 Salmon, ‘Red Alaska__ 199 Little Dot. No. 2 -.__ 240 Hemp, 50 ft. ___ 2 00@2 25 Motto Hearts -_________ 13 KC, 10c size, 8 oz. __ 3 60 Post Toasties, 36s -- 2 50 Salmon, Med. Alaska 1 45 Little Quaker, No. 10 11 25 Twisted Cotton, Maited Milk Lozenges__ 20 KC: 15c size. 12 oz. .. 5 40 Post Toasties, 24s -_ 250 Salmon, Pink, Alaska 1 2 Little Quaker, No. 2__ 2 15 50 ft. -.---___ 1 50@1 75 KG. 20c size. full Ib... 6 0 Post Bran, PBF 24 __ 2 85 Sardines, Im. %, ea. 6@is Little Quaker. No. 1__ 1 45 Braided, ne 2 1 $0 Re Soc cae ts orn p00 fost Bran PHF 36 285 Serlince, te. en Be rete Se 10 3) Clee Cont 1 85 KC. Bic size. 50 oz. —- 8 50 im van Camps. 110 Sifted E: mati [= e Hard Goods - Pails bo. ae 6 50 , amps, "Ma 2 1 Gs COFFEE ROA emon Preps ._........ Kee, 10 th. size _. 6 50 BRUSHES Coe 1 75 —— - = _ a : an Lee & a O. F. Horehound drops : ' Scrub Tuna, %s, Van Camps, Fr ; Anise Squa i Marcel., Sw. W, No. 2 1 50 quares ____ 15 Solid Back, 8 in. ---_ 1 50 doz) 1 35 are we 2 u Peanut Sauares Solid Back. 1 i 7 T Marcel., E. June. No. 2 1 34 quares 22). it BLEACHER CLEANSER oli ack, in. -. 1 75 una, ls, Van Camps, on. on tis see 0 te Bogs 8 1 25 doz 3690 Marcel., E. Ju.. No. 10 7 50 a 1 Ib. Package Lizzie. 16 oz., 12s ____ 2 15 Tuna, %s, Chicken Sea. Boston oe ae Stes eo -_—-- = Stove Breakfast Cup -_____ Cough Drops __ Itvs S : i Imperial —_._____ Putnam’s 220 25 BLUING oe cp nn a ee ee 1 50 So , Pee 2 60 CANNED MEAT a“ lh te 31 Luden’s --_-----______ 1 50 y e. - ber Cs. 3 Bacon, Med. Beechnut 300 No. 2 _____-_-.-__---- 105 Morton House -_______ Bacon, Lge. Beechnut 2 10 ee ee Nodrow 220 ee 3% Se Shoe ; et i= Beechnut 4 10 Quaker 22 Se 32 . GO. 300) ee 25 eef, ed. Beechnut 2 50 necialties BEANS and PEAS Np. 2-0) 22 a 300 Beef, No. 1, Corned __ 2 00 Italian Bon Bons ______ 16 a 100 lb. ae Beet. No. 1, Roast __ 2 70 BOTTLE CAPS Campbelis 64 Succotash EVAPORATED MILK 6 Ibl_ boxes -—--_-_____ 42 Dbl. Lacauor. 1 gross : Quaker, 16 oz. 4 Golden Bantum. No. 2 2 10 pkg., per gross —------ 13 oo. Appies ve Fremont. No. 2 ______ 12 aan. No. 2 2 1 80 NO. 19 -____-_-_-_-_____ Van Camp, med. _____ 1 25 ride of Michigan __ 1 65 Marcellus, No. 2 ---. 1 15 DRIED FRUITS BREAKFAST FOODS : Kellogg’s Brands : Blackberries CANNED VEGETABLES Corn Flakes, No. 136 250 Pride of Michigan -_-_ 2 55 Hart Brand Apples Corn Flakes, No. 124 2 50 Tomatoes N. Y. Fey., 50 Ib. box 13 Pep, Ne. 224 2 00 OG tO ot N. Y. Fey., 14 oz. pkg. 1€ Pep; No 202 2 00 Baked Beans No 2 1 80 Krumbles, No. 424 ___ 2 70 Cherries Medium, Sauce, 36 cs.170 No. 2 ~----.- 1 40 Bran Flakes, No. 624 1 80 ai =e pe 10 ---. 5 - No. 2% Size, Doz. __ 90 ee of Mich., No. 2% 1 70 Bran Flakes. No. 602 1 59 10, 4 —---------~- No. 10 Sauce —.__.___ ride of Mich., No. 2- 3 55 i Rice Krispies, 6 oz. . 2.25 Pride of Mich., No. 2 2 60 — oad oS Pa Baby ee enpoesed Gees 10% Rice Krispies. 1 oz. -. 110 Marcellus Red —___- 2 10 Quaker, Tall, 10% oz. 2 20 Evaporated. Ex. Choice 11 All Bran, 16 oz. ___. 225 Special Pie pec ae 1 34 ; Lima Beans Quaker, Baby. 4 doz, 115 iex. Fancy i All Bran, 19 oz. _---_ 270 ‘Whole White -_------ 2 8C Little Quaker, No. 10 10 50 CATSUP Gunker. Gatton Bidet. ll All Bran, % oz. ____ 1 10 Little Quaker, No. 1.-115 §niders, 8 oz. ___--___ 1 35 Carnation, Tall, 4 doz. 2 55 ame Her. 6 1-lb. aOR oeny. tae oa : : —-. a. ser eases 2 bi parenron. aw. 4 dz. 1 28 a Beef -_..._________ 10 BORAX Glass singla 6 00 Presto Mason i Gal. Jugs, Stuf’. dz. 240 Calf. 40 Twenty Mule Team imit. Maple Flavor Double Peerless __ 8 50 F. O. B. Grand wae a Or ee 04 24, 1 lb. packages -. 3 35 Orange, No. 1%, 2 dz. 310 Single Peerless __ 7 50 Half pist _------ 15 48, 10 oz. packages -- 4 40 Orange, No. 5, 1 doz. 474 Northern Queen 5 50 One pint oo 7 40 PARIS GREEN 96, % lb. packages __ 4 00 Universal == 7 25 One quart —-._- = S65 4e 222 34 RICE — Half gallon ---------- 1165 Ya 225 32 Fancy Blue Rose -- 3 50 Maple and Cane 2s and 5s -------------- 30 Fancy Head ------- —— 06% Kanuck, per gal. -_-_ 1 50 Wood Bowls WASHING POWDERS Kanuck, 5 gal. can -- 5 50 13 in. Butter 5 00 Bon Ami Pd., 18s, box 1 90 13 in. Butter —_____. 9 vv FRUIT CAN RUBBERS PICKLES RUSKS Bon Ami Cake, 18s__ 1 65 17 in. Butter __--_--- 18 00 Presto Red Lip, 2 gro. Medium Sour ao Postma Biscuit Co Brillo ----______-_____ 85 Grape Juice 19 in. Butter ..- 25 00 carton) 2 3s 70 5 gallon, 400 count -- 4 45 43 rons per case --. 180 Climaline, 4 doz. ---- 360 welch, 12 quart case 4 40 aS Presto White Lip. ° e 12 rolls. per case ____120 Grandma, 100, 5c ---_ 350 Welch, 12 pint case__ 2 25 gro. carton —_--_----- “6 18 cartons, per case-_ 2 15 ee a oe “7 3 22 Welch. 36-4 oz. case__ 2 30 WRAPPING PAPER Sweet Small dine 12 cartons, per case-- 1 46 Gold Dust, 12 Large 2 05 Fibre, Manila, white__ 0 5 Gallon, 500 --------- oe Golden Rod, 24 ___.-- 4 25 COOKING OIL Na. t ite GELATINE La Frace Laun., 4 dz. 3 65 Mazcia Butchers D PF . 05% Jell-O, 3 doz. -_----- 55 SALERATUS Uld Dutch Clean., 4. dz. 3 40) pints 9 doz. ______-__ a0 Seat 04 cake Su eer ; = Dill Pickles Arm and Hammer 24s 1 50 ae 96s --------- ; a Quarts. 1 ldoe ane btalt Sige ......_. 09% noe : “"* Gee Gal. 46 to Sa toe .. q 50 SS = Half Gallons, 1 doz. 7 75 Quaker, 3 doz... -..--- 1 75 Minso 744 8 25. 2 eee ; 32 oz. Glass Pickled__ 2 Cu Rub No More. 100, 10 Gallons, each 1 20 32 oz. Glass Thrown -- 1 45 SAL SODA : 3 85 5 Gallon cans, each -- 5 50 YEAST CAKE 3 Rub No More, 20 Lg. 4 00 Magic = doz 2 70 JELLY AND PRESERVES eee 8-26 Ib. eon —- Cleanser. 48. TABLE SAUCES Sunlight. 3 dos... 2 70 Pure. 30 Ib. pails -..- 2 60 : . packages’ Coe) 1 16 OO Om. 385 Lee & Perrin, large--5 75 Sunlight. 1% doz. ____ 1 35 Imitation, 30 Ib. nails 1 60 Dill Pickles Bulk eo Fee Sani ian. 1 dos. _. 225 Lee & Perrin. amall. 395 yeast Faam. 3 dot -3 74 Pure, 6 oz.. Asst., doz. 99 5 Gal., 200 ---------- 3 65 Sapolio, 3 doz. ___---- Sh Penper, 2 160 Yeast Foam. 1% doz 1 35 Pure Pres., 16 oz.. dz 185 16 Gal., 650 ---------- 11 25 Seapine. 166, 12 02. _. ¢ 40 Royal Mint ._.__.. 2 40 45 Gal., 1300 -.---_--- 30 00 CoD FISH Snowboy, 100, 10 oz. -_ 4 90 aanneen. 17 ee a i Ce 7 20 Sho You. O2Z:. doz... 5 Middles -------- son " ee a eee 475 YEAST—COMPRESSED JELLY GLASSES Peerless, 1 Ib. psc 27 Wyandotte Aa 45 At omall 285 Fleischmann, ner doz. " “% Pint Tall. per doz. 38 Fail = i eas 11% Wyandot. Deterg’s. 94,3 (> Caper. 2.02, -..__.._ $30 Red Star. per dew __... 2% % Pint Squat, per doz. 38 ob, 3 doz. in bx. 1 00@1 20 Whole Cod ---------- : 1 i a a MICHIGAN TRADESMAN October 5, 1932 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 997 Trans- portation Bldg... Detroit. “Cut” Your Season. The battle for business must be fought in the next six weeks if the shoe stores of this country are to Don’t Regular Fall make any sort of a showing for the year’s effort. The six weeks’ cycle of retail trade has something to do with the habits of people to buy in common pushes and as such it has certain ad- vantages and many limitations. The retail store that plans its pro- motions to make the most of the sell- ing opportunity in the heart of the season is the one that gets the trade. What an unfortunate appendage is fastened on to this six weeks’ selling stunt. It is something that has come out of some department store prac- tices where the idea is to get a traffic of customers by all means—fair or foul. In the six weeks of buying im- pulse, the scheme is to sell the public regular goods in the regular way. But at the same time that the goods are bought, the idea is presented of buy- ing for the selling spurts in the weeks to follow at bargain prices. The old motto of planning your sell- ing before you do your buying has been carried one step further and too far, in planning the following clear- ance as well. Certainly goods cannot be bought for regular sale and for bargain sale so that the order as placed covers both. The buyer be- lieves that his regular selling weeks will take care of themselves but that he must join in with the store-wide ballyhoo and that he must plan for the bargain season with even more finesse. His mind and his worry are on how he can make a showing in total sales volume in the bargain weeks. Is a crowd worth the price? Evi- dently some stores feel that customers wont buy in a store that is not crowd- ed. Some people won’t eat in a mod- estly attended restaurant, for the idea is widespread—‘‘go where the crowds are and it must be good.” Shoes cannot be sold that way for it takes a run of shoes in regular qual- ity and sizes to do a regular job, and the individual served and pleased is the unit of progress, profit and prestige. A merchant must anticipate what he thinks he can sell in that six weeks’ period. He must concentrate all of his effort in getting the shoes sold with complete satisfaction in price and service to the customer. “Selling regu- lar” is one technique and carries with it the responsibility of the right shoes and the right service. Selling with a bargain appeal is something else again. The twain should never meet. We are not advocating that shoes and service go back to those “good old days.” Such settled practices and processes of retailing are gone for- ever; but we are certainly in a period of new opportunities. There is an op- portunity for regular stores to do a job in the service of Selection and fitting that is so much better than the shoe department that thinks that it the Sault Creamery. can sell “regular” for six weeks and then throw shoes at the customers. Industry cannot afford to operate on any plan that gives it six weeks of possible profit, followed by four weeks of absolute loss. If sales periods are planned with a definite intent to lose money, they violate the basic purpose of business. Department store buy- ing isn’t usually planned “to take a store loss.” The factory is expected to take the loss. The idea is that in compensation for orders sufficient for six weeks’ regular demand, that the factory must make a superhuman ef- fort to meet a price interesting enough to force the public into the store dur- ing the ebb weeks of the season. What’s wrong with the principle of doing regular business for an entire season and then offering the public what’s left over at a sales price? Why should the new season be only six weeks long? Why should so much steam be put into “building a picture” for a bargain sale to follow? Shoes do not lend themselves to these higher forms of gymnastics over the counter. Shoes are not grab-bag goods. Shoes are worthy of a sensible sales policy.— Boot and Shoe Recorder. es Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 3—It won’t be long now before we can drive from here to St. Ignace on US 2 on all cement pavement, if weather condi- tions continue as favorable as we have been having the past few weeks. The contractors will have the road finished by Oct. 10. The opening of this new route will mean much extra traffic for some time with the residents at both St. Ignace and the Sault, as they are all waiting to make the trip, which means much to this community. The work has done much to take care of the unemployed who have been em- ployed at various places en route, also unloading the cement boats. The busy little village of Pickford now has a good band which was or- ganized last week. Norman H. Hill, a former Saultite, has ‘been appointed isecretary to Mayor Frank Murphy, of Detroit, succeeding John T. Taylor, resigned. Mr. Hill has many friends here who are pleased to ‘hear of his success. While here he was editor of the Sault News. A real golfer is one who would rather play golf in the rain than go to church in the sunshine. The grocers and butchers picnic held at Alcot beach last Thursday was a decided success, not only as a get together affair, but all enjoyed the sports, ball game, dancing and other games. There was all the ice cream they could eat, which was donated by There were free oranges and candy for the ladies and children. Looks like an annual affair from now on. We are told of a remark of the much traveled racing man who was asked what was the closest race he had ever seen. He replied unhesitatingly, “The Scotch.” The Chewomegan resort, three miles North of St. Ignace, on US 31, will be under new management next week. The resort has been conducted for the past three years by Mrs. L. M. Craw- ford. Fred Barker, owner of the Ever- green Tavern, has taken over the place and the ‘business will be con- ducted by Miss Elizabeth Fenlon and Miss Doris Blanchette. Dancing will be featured twice each week—W ednes- day and Saturday nights. Railroads entering the Sault have reduced ithe fares between the Sault and the Straits of Mackinaw. The fare is now nearly half the former rate. They hope they will win back much of the patronage which is now going to other transportation systems. The reduced fares are for round trips only $2.75 between the Sault and St. Ignace and $3.75 between the Sault and Mackinaw City.. Tickets are to be good for fifteen days. The new rates go into effect Oct. 3. The case of Oliver Ballard vs. Mackinac Island Hotel Co. for receiv- ership was continued until Oct. 17. A partition was issued ‘for the payment of the interest on the first mortgage. John W. Beach, proprietor of the Elliot House, on Grand LaSalle Island, near Cedarville, has been re- elected president of the Les Cheneaux Chamber of Commerce. It was the annual meeting of the Chamber of Commerce and in addition to select- ing the officers revision of the by-laws was made, reports of the president and secretary were made and plans for a membership campaign were discussed. This is probably as good a time as any to tell you about the cannibal chief who came down. with hay fever. “Tt serves him right,’ remarked his wife, “I told him not to eat that grass widow.” William G. Tapert. —_~-<.__ Hanes Withdraws Low-End Line. The P. H. Hanes Kntiting Co. an- nounces that it has withdrawn en'tirely its low-end line of heavyweight cotiton- ribbed union suits from sale and will not again offer them for the remainder of the year. The company said that it was so busy on its higher grade ranges that it decided to center atten- tion on the sale of these lines and give less emphasis to the cheap goods, The mill is working night and day to fill orders on several types of goods, tt was said, but is steadily falling behind. The present monith has been. one of the most active periods experienced by the company in a long time. Current Dress Season Profitable. Unless radically different conditions from those prevailing during the month just closing develop, the Fall season for the dress trade will be a profitable one. A clean stock situa- tion prevails and re-orders continue numerous for wool, silk and velvet dresses. Wool styles have sold par- ticularly well, exceeding expectations. The new crepes in silks have also measured up to the profitable demand which was anticipated. The itrade is now turning its attention to possible October developmenits, with a keen weather-eye to be focused on returns or cancellations. Unjust returns will be fought vigorously. — Another Mill To Raise Blankets. Another important blanket mill is expected to put into effect a 5 per cent. price advance on part-wool styles be- fore the end of the week. Despite the fact that many producers are finding it difficult to make deliveries on part- wool numbers at this time, the gen- eral trade is apparently not ready for another advance. In one or two quar- ters it was reported that the cheaper all-wool line could still be bought at prices prevailing before several mills raised the 66x90 number to $3. One large mill cannot make deliveries on all-wools under three weeks. ——_-~.__ Cellophane bags may now be had for wrapping food in refrigerators. They are made in assorted sizes, are moisture-, grease-, and odor-proof. ——_+~-.__ Cold cash melts lots of hearts that are not affected by warm love. Mutual Building now - For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MICHIGAN SHOE DEateERs MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers Phone 2074] October 5, 1932 Questions of Interest To Merchants and Clerks. No. 1. Question: made artificially? Answer: There is no honey other than that made by bees, and the Fed- eral pure food law prohibits the sale of any product as honey which is made by artificial means. No. 2. Question: What is a “special” endorsement? Answer: A_ special endorsement names the person to whom the instru- ment is transferred. A check is usu- ally endorsed “pay to the order of” a certain person and he must sign it before it can be again transferred. No. 3. Question: Do we use as much wheat as we did thirty years ago? Answer: In 1899, each person in the United States consumed an average of 222.2 pounds of flour, while in 1927, the latest figure available, each person consumed only 171.5 pounds. No. 4. Question: Do white and black pepper come from different plants? Answer: The dry, immature berry of the pepper plant produces both white and black pepper. The whole berry is ground for black pepper, but the shell is removed and only the berry ground for white pepper. Black pepper is stronger than white pepper. The vine is grown in the East Indian Islands, French Indo China and Siam. No. 5. Question: How many varie- ties of canned food are there? Answer: A fairly complete list in- cludes sixty-five varieties of vegetables, forty-three of fruits, thirty-seven of fish and shellfish, twenty-nine of meats, thirty of soups, twenty-eight of spec- ialties, and twelve of ready entrees— a total of 244. No. 6. Question: Is there a taste of tin? Answer: The so-caleld “tinny” taste is usually the astringent or metallic taste imparted by dissolved iron, which is entirely harmless. No. 7. What kind of cheese is Reg- giano cheese? Answer: The Reggiano cheese is im- ported from Italy and comes in loaves and also in granulated form. The loaves average from forty-five to seventy pounds, are blackened outside and are of rich yellow color inside. The grated Reggiano cheese comes in jars and is used chiefly for flavoring soups and macaroni. It takes from two to four years to properly cure this cheese. No. 8. Question: How many grades of almonds are there? Answer: There are three grades: (1) Paper Shell, (2) Soft Shell, and (3) Hard Shell. Both the domestic and the imported almonds come in these three grades. No. 9. Question: Why are some figs white and some black? Answer: The white and black figs are two different varieties. The Smyr- na, the Calimbyrna, and the Adriatic figs are of the white variety, while the “Mission Black” fig, cultivated largely in the Southern States, is of the black variety. No. 10. Question: What are necta- rines? Answer: The nectarine is a variety of peach, having a smooth skin. It is a smaller fruit than the peach.—Ken- tucky Grocer. Can honey be ‘from the grasping tactics MICHIGAN OUT AROUND. (Continued from page 9) the demands of the American Legion, but it does offer as an initial proposi- tion the statement that it will fight “by all means ‘in its power all existing and future legislation designed to bene- fit thsoe veterans of the Spanish- American and kaiser’s war who suffered no disability in fact in war service.” Just and liberal provisions for those actually disabled or for dependents of such soldiers are receiving the support, not the opposition, of the league. The times are such that an organiza- tion of this sort has become necessary. Candidates for legislative offices in every state and Nation are at all times subject to pressure from organizations seeking especial monetary favors for the limited classes which they repre- sent. There was, until the organiza- tion of the Niational Economy League, no body of enrolled citizens able to exert counter pressure in defense of the great mass of American taxpayers. I am informed that the growth of the league is so rapid that it constitutes the Nation’s best answer to the ques- tion as to whether an organization of this sort is necessary. A blank en- rollment form is published elsewhere in this issue of the Monitor. The United Cigar Stores has just gone into bankruptcy in order to se- cure release from topheavy lea'ses which preclude 'the possibility of their making any money. David A. Schulte hints that his chain of cigar stores will ibe compelled to do the same un- less his landlords relent. No creditor who has an ‘honest claim will lose a penny by these subterfuges. Land- lords who insist on holding up their tenants to leases which were made in the days of prosperity are wolves in sheep’s clothing. It is fortunate that men and corporations who are now doing business at a loss can resort to this alternative to relieve themselves of some landlords whose veins run ice water instead of good red blood. The week- ly Time publishes a long array of cities where landlords have voluntarily reduced their rentals 50 per cent., rather than have their tenants vacate their properties, which would probably remain unoccupied for a long time. Samuel H. Ranck, manager of the Grand Rapids Public Library, who has mavigated many of the rivers of the American continent, made a canoe trip this year on the St. Lawrence, Ottawa and Mattawa_ rivers—three historic waterways. He will give an illustrated lecture on his trip at Foun- tain street Baptist church Sunday evening, Oct. 30. No charge for ad- mission. I hope all readers of the Tradesman within driving distance of Grand Rapids will avail themselves of this opportunity of hearing one of the most talented men in America. Next Monday marks the fiftieth an- niversary of the establishment of a general store in Evart by Mr. V. R. Davy. The affair will be made mem- orable by a banquet in the evening, to which distinguished friends of the gentleman from all over the State have been invited. Congratulatory address- es will be made by noted speech- makers. Among Grand Rapids people who are planning to attend are John W. Blodgett and Benj. Wolf. I am pleased to be among the invited guests TRADESMAN and greatly regret that my duty to Tradesman readers will preclude the possibility of my accepting the in- vitation. Grand Rapids people were made very happy by the announcement in the Monday morning Herald that Wm. Alden Smith has returned to the or- ganization as President and Frank Sparks is now manager and editor in chief. Both gentlemen were associated for many years in the palmy days of the Herald and both have the con- fidence of the reading public to an exceptional degree. Unless I am very much mistaken, things will hum around the Herald office from now on. Dr. Eugene N. Nesbitt, city Welfare director, is considering a plan to es- tablish ‘branch stores of the city gro- cery store throughout the city. Al- though the matter is in an embryo stage, Dr. Nesbitt, stated Tuesday that he believed that branch stores could be established in the various sections of the city. without appreciable increase in the cost to the city. He pointed out that the congestion at the city store is ‘bad and that some of those on the welfare lists of the city have to walk three and four miles for their groceries and haul them home ‘in a small wagon. On the other hand, City Manager Johnson suggests that the city secures a large allowance from the Govern- ment in the shape of a loan from the Reconstruction Finance Corporation, to run a long period of years. If this arrangement can be made, Mr. John- son favors paying city employes in orders on independent stores instead of scrip, providing the merchants will sign agreements to confine the pur- chases of employes holding these or- ders to goods named on a list furnish- ed by the Welfare Department. The Manager thas already discussed this matter with Commissioners McNabb and Whitworth, who promptly acqui- esced in the plan. It is to be hoped that some plan will be adopted which will make it unnecessary to maintain the present city commissary, with all the evils it brings to all concerned. Comments from raliway travelers about the large numlber of boys seen riding on freight trains have been sub- stantiated by conservative authorities who estimate that between 200,000 and 300,000 youths from twelve to twenty years of age are now “on the road.” Another “roving army” of jobless youths is reported in Great Britain. Russia has been troubled by bands of children wandering about the country stealing what they could find. The wanderers here represent a new type. They are neither lazy nor ad- venturous. They are not criminally in- clined. In fact, some of them are fairly well educated. Broken homes, reduced family incomes and unwillingness to remain a burden to an already large family are responsible for their wan- derings. Their lot is not a happy one. Last winter a Western city reported taking from freight trains thirty-five men and boys who were seriously ill. One railroad has reported fifty young men and boys killed and a hundred 23 others injured during a single winter as the result of hopping trains. The best the wanderer can hope for in a town is two meals of bread, coffee and beans, and the admonition to “move on.” Although a publicity campaign is planned to give warning of the dangers of “taking to the road,” it can hardly be expected to prove a complete rem- edy. Both homes and jobs are needed to keep these young men off the road. The remark of an old Indian fighter the other day, “Nobody wants to hear about Indians any more,” raises the question whether the last decade has witnessed an exchange of new heroes for old. The Indians themselves are passing. Oil royalties and ment issues of provisions placed the bow and means of sustenance. Govern- have re- arrow as their They prefer a six cylinder car to the fastest cayuse. Even their language is being forgotten. Only recently a research committee reported that the preservation of one Indian dialect, the Southern Caddoan, depends entirely upon the life of one woman, the only person still able to speak that tongue. The old heroes are passing, too. In the place of Hawkeye and Buffalo Bill have come Babe Ruth and Colonel Lindbergh. Perhaps the small boy of to-day would rather have accompanied Admiral Byrd to the Antarctic than to have blazed a trail with Lewis and Clark. The younger generation knows well that nowadays “when the sharp crack of a pistol rings out” another gangster—not a _ redskin—‘‘bites the dust.” Perhaps it is true that old heroes have given place to new. How- ever, the younger generation still de- manids—and has—its heroes. E. A. Stowe. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 ; JACKSON, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. 24 Progress in Color Matching—Carbon Dioxide For Light. A most ingenious and highly prac- tical method of matching colors has been put into use this Summer in garages and repair shops and auto- mobile paint shops. Primarily, it 1s intended to be a help in repair work, but it is equally useful in any special job of automobile lacquering. Under ordinary circumstances, when it becomes necessary to apply lacquer to some one part of an automobile body, it is virtually impossible for the painter to make a perfect match with the original color of the work. Each color used by motor manufacturers is a blend of a number of colors, and the poor garage has about as hard a time matching it as your grocer would have in matching the flavor of a particular brand of coffee. Now, however, the matter is simple. Step one: The painter has a number of cards containing 300 different colors and shades applied with nitro-cellulose lacquer. Any one of these cards he can convert into a “slide rule” as soon as he ascertains which one contains the group of shades which approxi- mates that of the automobile whose color he is about to match. Choosing what seems the most likely color, he sets a slide to frame this and conceal adjoining shades. He is then able to compare the tentatively chosen shade with the car; if it does not seem to be a precise match, he tries the next shade, and the next, until he does find exactly what he needs. The second stage: Presto! The painter turns the slide rule over and on the back is exact information on how to obtain the shade which has been selected. This may read “33 parts crimson red, 27 parts oxide red, 13 parts white;” or it might be “4 parts toning maroon, 68 parts Prussian blue, 25 parts black, 3 parts white.” Without such precise instruction, what repair man in the world would ever dream of making a red or a blue out of these particular combinations? The new device I have just describ- ed certainly simplifies the problem of producing a given color, once it is chosen. But any of us who has ever bought a necktie or a suit of clothes under artificial light—to say nothing of the executives in the grain, silk, tobacco, ink, paper, carpet, glass or any of a number of other industries which have struggled for years with the problem of color matching—knows that unless the original choice is made under proper daylight conditions, it is liable to turn out not to be a match at all At the National Electric Light As- sociation convention, there was dis- played a method of obtaining light which, for color matching purposes, is a close approximation to daylight. This method consists in building up from various units of incandescent lamps and _ purplish-hued mercury vapor tubes a combination of lights which gives somewhere near the re- quired effect. This method is said to mark an important forward step in artificial lighting. Within the past two weeks, how- ever, there has been brought to the attention of scientists and important electric manufacturers in the East an MICHIGAN entirely new ‘type of lighting which is going to upset quite a few apple carts in this business of color matching. The new lamp and the new method were developed in Seattle, Washing- ton. Simply enough, this new light is a tube which contains carbon dioxide. Scientists have long known that the spectrum of carbon dioxide is very near indeed to that of daylight. But the problem has ‘been to make a Car- bon dioxide lamp that was practical. Previous experience has been that the metal filament has quickly caused the breakdown of the gas so that in a relatively short number of hours the carbon dioxide lamp lost its illuminat- ing powers. The new lamp, however, has a lighting life of at least 4,000 hours. The answer, surprisingly simple when found, was not to have a metal filament at all. Instead, a series of parallel glass tubes filled with CO? and connected at one end with the main illuminating tube is coated with metal. The metal coating, the glass di-electric and the outer layer of carbon dioxide molecules constitute a condenser, and when current is passed through the metal coatings, another current is set+ up by induction in the gas which fills the tubes. The gas immediately be- comes luminous, and the light which it emits is by far the closest approxi- mation to daylight I have ever seen. It is not expected that carbon di- oxide will be the only gas used. The method is applicable, no matter what the gas; and combinations of helium, neon and dozens of other gases may be tried out. Already, it has been proven that the light is practical with a tube 60 feet long ,and in the near future there may be seen all sorts of weird and unusual combinations of color built into giant advertising signs. Chapin Hoskins. —-- Cotton Goods Orders Heavier. Following a steady period of activity last week, cotton goods houses have received a substantial volume of mail requests this week, which are regarded as encouraging. While the hesitancy in the cotton market has retarded some wholesalers and stores from making advance commitments the necessity of replenishing stocks of wanted Fall merchandise has forced buyers to cover immediate requirements. In many buy- ing quarters there is objection to pay- ing the higher prices on goods, but the sold-up condition of numerous houses eliminates the need for shading quo- tations. —_ + +> Presence of Mind. Pat and Mike were working on a new building. Pat was laying bricks and Mike was carrying the hod. Mike had just come up to the fourth floor when the whistle blew. “TI hate to walk down,” he said. “Take hold of this rope,” Pat said, “and I'll let you down.” Pat let him down half way and then let go of the rope. Mike landed in a mortar bed not much hurt but angry. “And why did you let go of the rope?” he demanded. “I thought it was going to break,” said Pat, “and I had prisince of moind . enough to let it go.” TRADESMAN Men’s Wear Novelties Active. A good Fall and holiday season for novelties in men’s wear is predicted, as buyers press for immediate deliveries on various new ideas in furnishings. The several novelties, produced to go with the English drape suit, such as the rounded tab collar shirt and the curled brim hat, are moving freely. Im- ported shirtings in checks and plaids are slow in being shipped from Eng- land, with the first showings of them here bringing a good response. The trade expects that novelties will play a larger part in holiday promotions this year than they have since 1929. ———_—_> + + __ Glassware Call Continues Gain. The demand for pressed and blown glassware and specialties continues strong, with volume steadily increas- ing. Orders being placed are for prompt delivery, with little or no busi- ness being received for future ship- ment. Orders for window glass dur- ing the second half of September were larger than for any similar period since early in the Spring. The movement of plate glass and other flat glass prod- ucts has improved, but real volume is lacking, and it is not anticipated that demand will be satisfactory until next year. —-e eo Du Pont Explains Selling Policy. The Du Pont Rayon Co, will accept advance business on its yarn only from the ‘first to the twentieth of each month for a period of two months ahead. An order taken on the first of each given month may be for delivery in the last week of the ninety-day period, while an order accepted on or about the 20th may be for delivery seventy days later. Spot ‘business may be accepted for immediate delivery or for delivery during the month in ques- tion. All,orders are taken on the basis of the prices prevailing at date or acceptance of the order. ——_+-+—____ May Show Hard Surface Rugs Nov. 1. A general opening of linoleum and felt ‘base floor coverings lines for Spring will be held the first week in November. The opening was sched- uled originally for the first week of December, but many mill executives feel ‘that the new date will give them an earlier opportunity to adjust prices which they ‘hold are now out of line with ‘business conditions. The open- ing would ‘be marked by a general up- ward movement in prices on linoleums and by an advance of 10 per cent. on all felt ‘base products. —_———_-_-e-e oa Scarcity Hampers Curtain Sales. Scarcity of desirable goods continue to hamper the operations of popular price curtain manufacturers who are in need of cloth to fill orders for immedi- ate delivery. Calls for curtains to re- tail at $1 or less are especially heavy this week, but the majority of buyers specify cushion dots and part-rayon materials, which are difficult to obtain. In the better price curtain market, de- mand continues for merchandise to re- tail from $2 to $3, with a few manu- facturers reporting a growing call for curtains in the $5 to $7 retail ranges. >» > ___ Reports Upswing in Toy Orders. Increased orders last month indicate that total retail sales of toys and play- October 5, 1932 things this year are likely to be within 15 per cent. of the $200,000,000 volume of 1931, according to a survey just completed by the Toy Manufacturers of America. Stocks on hand, however, are at least 50 per cent: under a year ago, which will mean a sharp upturn in toy production and employment during the period from now to Christ- mas, he said. Parlor games, including those for adult use, will reach a new high this year, with gross sales of over $30,000,000. Dolls with $25,000,000 in retail sales, metal playthings with $30,- 000,000 and woolen toys with $15,000,- 000 are other outstanding volume clas- sifications. —_—_~+- Activity Revives in Carpet Trade. An active demand for carpet goods is the only feature of the floor cover- ings market this week. Calls for room- sized rugs are scarce due to the fact that buyers filled requirements through their mid-September purchases and are marking time until the merchandise moves into consumption. In the carpet field, however, the call for stocks has just opened and substantial orders for roll goods in the $3 to $5 ranges were reported. Because of the exceptional values available at the $5 price most of the purchasing was in that division. Rust, red, green and taupe were the shades preferred by buyers. —_——_~>+>—__—_ To Meet Oct. 11 on Soviet Trade. Members of the American Manufac- turers’ Export Association will hold a special meeting to discuss furthering Soviet-American trade at the Hotel Astor, New York, Oct. 11. More than 200 producers, including members and guests of the export group, are sched- uled to attend the meeting, which will follow a luncheon session. A modified form of barter in which the finished products and some raw material of the Soviet will be used as security for cred- its extended Russia on machinery pur- chases here is the plan on which the Association desires the opinions of American producers. —_—_—_~+2++—___ National Honey Week. The American Honey Institute is sponsoring National Honey Week, November 7 to 12. A preliminary re- port shows the mobilization of govern- mental agencies, food companies and food publications in promoting the campaign to increase the use of honey. With a ‘better than usual honey crop this year, the work of the American Honey Institute promises to be a splendid example of how a trade as- sociation can, by co-operation, further the use of its product. ——_+--. To Show Winter Dresses Oct. 11. The date of Oct. 11 has been select- ed by members of the Fashion Orig- inators’ Guild for the presentation of early Winter styles. No formal show- ing will be held such as marked the opening of the Fall season, but the date has been chosen so as to time the offerings generally of dresses which retailers may sell in November. A letter has been sent to leading local stores urging them to prolong the sea- son in current dress styles by avoid- ing untimely special sales. ——_-o---—_— If'a man once uses porous plasters he becomes much attached to them. * — OS ere ts } e s Seow FOUR CUTS FROM A HEAVY SMOKED HAM (18 Pounds and Over) Heavy hams sold as whole or half hams produce cuts which often are too large to fill the popular demand. When a heavy ham is cut as suggested by the marking on the picture it provides four cuts of desirable size. If three cuts instead of four are pre- ferred, one-half of the center section may be left on the butt and one-half on the two other cuts. (Article II - Cut II.) The cuts in this picture weighed: Mel Be 7 lbs. 9 oz. Pe ee ete a 4 \bs. 4 0z. Mia > Cae 5 Ibs. 1 oz. Ne. 4 Veoeee ts 5 Ibs. ET oz. Speed Up Sales by featuring properly advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking Powder Same Price for over 40 years 25 ounces for 25c Your customers know it is a quality product . . . that the price is right. Why ask them to pay War Prices? It’s up to you to show them that you have it. Millions of Pounds Used by Our Government cra We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. Coffee Quality Coffees are steadily erowing in favor with the pub- lic. It pays to sell quality. When our Coffees are sold there is always the satisfaction in knowing that there are none better at the price. Quaker Morton House Boston Breakfast Blended Imperial Breakfast Cup Nedrow Majestic Sold by Independent Dealers Only ata, LEE & CADY C ater to the Fall Demand for PUDDINGS _ OYAL ROYAL ine ee] ! Chocolate PUDDING. ARROWROO Capitalize on the seasonal demand for substantial desserts by pushing these two fast-moving items— Royal Chocolate and Vanilla Puddings. These puddings satisfy your customers and make money for you quickly. And powerful advertising is steadily increasing the demand for them. In fact, the complete Royal Desserts line, including the famous Royal Quick Setting Gelatin Desserts, is setting a new pace for consumer preference. Cash in on this demand by giving these dessert items your best selling efforts. They enjoy all the advan- tages of the unique Standard Brands Merchandising Plan which means frequent deliveries, well-regulated fresh stocks, small investment, speedy turnover and quick profits. Get behind Royal Desserts! They're big money- makers! ROY AL DESSERTS Products of STANDARD BRANDS INCORPORATED