= Gee Bey Ae \ My MI Y 7 Sa &) TN an ey) A AS nee Ge 35 NS ALG EAS P| Ss —> id RS SNS & ANS ha wy a BA YT \ WS ; C : Fa) ¥F re c HG AG é ca i Ne Via a1 F € iS we, CN i,’ A », *N = 2 Ge 2 et INNS EI (GSN NOS EEE IU EN ONIN NS PUBLISHED WEEKLY (GANG TRADESMAN COMPANY, PUBLISHERSR ess) eo LEST. 1883 45 SISOS SOO ONE AS IES NR ESS LESSONS SELLS RS GEE Fiftieth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 12, 1932 Number 2560 =tI{UUNNO0ANUOANEOAGNEOAUAOAAUEUHUEUAGEOCAUEEGUECAEEEAAEOGAEC EUAN UGA Laon Joey “ol Leo yeot'f L E oO N A {2 SR of Leona, the hour draws nigh, The hour we've awaited so long, For the angel to open a door through the sky, That my spirit may break from its prison, and try Its voice in an infinite song. Just now, as the slumbers of night, Came o’er me with peace-giving breath, The curtains half-lifted, revealed to my sight Those windows which look on the kingdom of light That borders the river of death. seer, engmmlbaagetfet noth tenant ng a + EE OR Neg GRO ne agi 28 pe nen aS ce gt PR RE aN a And a vision fell, solemn and sweet, Bringing gleams of a morning-lit land; 1 saw the white shore which the pale waters beat, And | heard the low lull as they broke at their feet Who waked on the beautiful strand. And I wondered why spirits should cling To their clay with a struggle and sigh When life’s purple autumn is better than spring, And the soul flies away like a sparrow, to sing In a climate where leaves never die. Leona, come close to my bed, And lay your dear hand on my brow; The same touch that thrilled me in days that are fled, And raised the lost roses of youth from the dead, Can brighten the brief moments now. We have loved from the cold world apart, And your trust was too generous and true For their hate to o’erthrow; when the slanderer’s dart Was rankling deep in my desolate heart, I was dearer than ever to you. I thank the great Father for this, That our love is not lavished in vain; Each germ in the future will blossom to bliss, And the forms that we love, and the lips that we kiss, Never shrink at the shadow of pain. By the light of this faith am | taught That my labor is only begun; In the strength of this hope have I struggled and fought With the legions of wrong, ‘till my armor has caught The gleam of Eternity’s sun. Leona, look forth, and behold From headland, from hillside and deep, The day-king surrenders his banners of gold, The twilight advances through woodland and wold And the dews are beginning to weep. The moon’s silver hair lies uncurled, Down the broad-breasted mountains away; Ere sunset’s red glories again shall be furled On the walls of the West, o’er the plains of the world, I shall rise in a limitless day. Oh! come not in tears to my tomb, Nor plant with frail flowers the sod; There is rest among roses too sweet for its gloom, And life where the lilies eternally bloom In the balm-breathing gardens of God. Yet deeply those memories burn Which bind me to you and to earth, And I sometimes have thought that my being would yearn In the bowers of its beautiful home to return, And visit the home of its birth. “Twould even be pleasant to stay, HUQQQQQOUOOUUEQOQQQQQOQSSOOOOUEAUUNGQOQUOOOEUUAOOGQQOUOUOUOEOOGGOOUOUOOEOEAOQOOOOUOUOTEEEEEAAOOOUOOU EET EAAAOUUUU EERE AAUG UT And walk by your side to the last; But the land-breeze of Heaven is beginning to play, Life’s shadows are meeting Eternity’s day, And its tumult is hushed in the past. Leona, good bye; should the grief That is gathering now, ever be Too dark for your faith, you will long for relief, And remember, the journey, though lonesome is brief, Jor" ey oN Over lowland and river to me. aye: oe James G. Clarke. ‘hoo: Yoo orf Yoo weet EUUUNQQQQQQQQQQQUUUUUOOEUUUAGOOQOQQQOOUUOOEEOAOOOQQUOOUUOOOTTOAAAAAOOGOUOOUO EA SAUNUUUUUENUNUOUAUOUAUUOUAUEUUSONUANEUAGUENGGUEGGOEOGSEEUOSUOAOOUEESUAOOATUEGAEAOAATOOOEGO GAOT EAUEUEOUOGUEUAUEOUAUEGUE EUG = MUAH im YOU ARE INVITED The Annual Meeting of the Michigan Tourist & Resort Association will be held in Grand Rapids October 13th at the Pantlind Hotel The main discussion will center around plans for in- creasing tourist business in 1933. Spot lights will be: “General Rod License for Michigan.” “Reduction of foreign fish- ing License.” “The Michigan Exhibit at Century of Progress.” “What the Farmer gets outtof the Tourist Business.” Meetings start at 10:00 a.m. and continue through the day. Dinner meeting at 6:45 p.m. ROYAL|| (inc PUDDING STANDARD BRANDS INCORPORATED Increase your cool weather OYAL anilla ' ened for these quickly made desserts. Royal Quick Setting Gelatin Desserts are also pop- ular at this time of the year. Cash in on this pop- ularity by pushing the entire Royal Desserts line. You'll gain fine profits and all the advantages of the Standard Brands Merchandising Plan—frequent deliveries, fresh, well-regulated stocks, small invest- R ment, rapid turnover and quick profits. DESSERTS 2% Products of PROFITS Chocolate} 1 Royal Chocolate and Vanilla Puddings lead the way to extra Fall profits. For, cool weather brings a special appeal WE GIVE YOU An Audit of your Policies Correct Insurance Coverage Engineering Service Fire Prevention Advice Rate Analysis Prompt Loss Adjustment Saving in Cost GML For sound insurance protection write ‘THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS— Grand Rapids Trust Building DETROIT—Transportation Building (Michigan’s Largest Mutual Insurance Agency) Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of -urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. New Alignment in Milling Business at Plainwell. Lloyd E. Smith & Co. have been organized for the purpose of buying, selling and distributing grain, feeds, household foods, flours, meals, etc., and the manufacture and blending of flour, meals and feeds, with authority to act as brokers and’ manufacturers’ agent in lines associated with those mentioned. Headquarters for the time being will be at Plainwell, with branches at Cedar Springs, Traverse City and Lewiston, Maine. Lloyd E. Smith & Co, have pur- chased the good: will and ‘business of the J. F. Eesley Milling Co., to be continued under the new corporate name and the mill’s labels. Southern business will also be continued the same as under the J. F. Eesley Milling Co. through broker representation at various points in the South. The following stockholders have subscribed and paid all or part on their stock: E. J. Chart—Plainwell. John O, Eddy—Kalamazoo. Harold Chamberlain—Traverse City R. K. Cook—Plainwell. L. E. Smith—Plainwell. Following are the officers: President—E, J. Chart. Vice-President—L. E. Smith. Vice-President — Harold Chamber- lain. Secretary—John Eddy. Treasurer—R. K. Cook. The directors are E. J. Chart, John O. Eddy, Harold Chamberlain, R. kK Cook and L. E. Smith. Harold Chamberlain, one of the vice-presidents, will manage the Trav- erse City office. Oscar Hansen will manage the New England office, lo- cated at Lewiston, Maine; John Eddy will have charge of the territory out of Plainwell: - John. Donker will be in charge of the territory out of Cedar Springs; R. K. Cook has charge of the general office at Plainwell and L. E. Smith was appointed general manager. The activities of the directors and officers have given them valuable ex- GRAND RAPIDS, WEDNESDAY, OCTOBER 12, 1932 perience, so they are particularly well suited to meet the obligations of their various positions. E. J. Chart, president of the com- pany, has spent twenty-two years with the Eesley Milling Co. He was superintendent of the company at the time the fire destroyed the mill; was postmaster four years in Plainwell. He is thoroughly well known to those of the community where he bears an excellent reputation. R. K. Cook, treasurer of the com- pany, has had particularly good train- ing in both financial and accounting lines. He was with the First Nation- al Bank at Marinette, Wisconsin, for three years and with the Sawyer- Goodman Lumber Co., of that point. Also Mr. Cook was in the United States Navy during the kaiser’s war, after which he connected himself with the Eesley Milling Co., with which he has been associated ten years. Harold Chamberlain, vice-president of the company, has had a broad mer- chandising experience. He was with the Woolson Spice Co., of Toledo, for some time, and later with Lee & Cady, of Kalamazoo. He was in the 26th infantry, first division, during the kaiser’s war and saw active service in Europe. On his return he went into the real estate business in Kalamazoo, in which he was unusually successful, and later became interested in the Alandale Cherry Farm near Traverse City, which he later bought outright. He is now located at that point and manages the Traverse City office. He is a high-grade man in every particu- lar. Mr. Chamberlain is also a di- rector of the Michigan Cherry Grow- ers Association of Traverse City. John Eddy has been associated with the Milk Products Co., of Kalamazoo. He was with the Taylor Produce Co., of Kalamazoo, for approximately ten years, and has traveled the territory adjacent to Plainwell for the Eesley Milling Co. during the past two years, having proven a particularly success- ful merchandiser, energetic, capable and thoroughly dependable. He is secretary of the company. L. E. Smith has had twenty-eight years’ experience in flour milling and merchandising ‘business, twenty-two years of which were with a well- known Grand Rapids house. The new organization, it will be seen, is composed of men who are thoroughly familiar with the tasks at hand and are capable of making a success of the new enterprise. The new company has purchased the goodwill and business of the J. F. Eesley Milling Co. and is leasing the elevator for blending, warehousing and. jobbing purposes in connection with the requirements of the ‘business. +> When we have nothing to say it’s best to say nothing, but few of us can do it. Team Work as Illustrated in Foot Ball. Now that the football starting, it might be well to draw a season is few pertinent observations from it. Have you ever noticed, as you sat up in the stands, the intensity of the play and the vim and vigor the young athletes put into it. They train hard and faithfully, forego the ordinary pleasures and fun of college life, go to bed early, eat proper food—all that they may make the team and make good. They play hard, show their opponents no quarter, tackle viciously, carry the ball to the best of their ability and as far as they can. They play so that some other member of their team can go through. They extol team play above everything else and do all this for the glory of their alma mater. They are ~ battered, bruised and sometimes broken, but they still keep on going, face to the foe and eye on the goal at the other end of the field. Their only reward is a letter to be proudly worn, signify- ing ‘that they have made the team and merited the award of their school. Doesn’t this mean anything to you as salesmen? Isn’t the game of foot- ball much like the game of business? You have to play hard, you should train, you ought to be in bed early and you should take care of yourself. You ought to give everything you have to the house you are working for. Do it fairly. Don’t lie about your goods or the line offered by your competitors. Play as a member of the team, in this intsance as a part of the firm. Team work, with every aid given in your attempt to make sales, follow the signals called by the quarterback (in your case the sales manager). You may get bumped now and then. Sure you will. You may lose once in a while—of course, but come right back and fight harder than ever. Your reward will be more tangible than that of the football player, for you will re- ceive increased sales, more money and the real satisfaction that you have done the best you knew how, and that that best brought results to yourself and your house and’ all those depend- ent upon its success. To the many employers of sales- men we say, “Play the game, send your salesmen out to bring back the business awaiting them. Any invest- ment you make to-day in salesmen’s salaries and expenses will be returned to you many times over. Now is the time to call back the trusted ambassa- dors of good will, who once sold your goods and established and maintained your business. If you are unable to secure your old reliables or desire new blood the team work group have many qualified salesmen awaiting the opportunity to go out after those elusive orders and we will do every- Number 2560 thing possible to contact the proper nen at no cost to either of you. That's team work. A. G. Guimond. oe Good Canned Foods Necessitate Good Raw Materials. Research conducted by the Depart- ment of Agriculture on the quality of canned foods has demonstrated that the canning process thas little to do with quality and that if you want qual- ity canned foods you must have the quality in your raw materials. The canning process does not im- prove the quality except as it may affect flavor by the addition of salt, sugar and flavoring materials. How- ever, the handling of the raw ma- terials before the actual canning pro- cess starts is of vital importance. Take the canning of corn as an ex- ample. There are decided differences in the quality of canned foods, and this is especially true of canned sweet corn and peas. The variety of the corn, the degree of maturity, and the handling before canning are of out- standing importance to quality of the canned product. manner of Corn on the stalk remains in prime canning condition for only three or four days. The tendency is to mature rapidly in the warmer parts of the country and in hot weather, and more slowly in cooler conditions. Only sweet corns are suitable for canning, field corns providing a very inferior product. Most of the com- mercially canned product is of four or five vareties, with Stowell’s Evergreen, Narrow-grained Evergreen, Country Gentleman, Golden Bantam, and Crosby leading, although Stowell’s Evergreen and Country Gentleman probably constitute the bulk of canned corn. The two vareties. last mentioned give the largest yields of cut corn for can- ning, although three other varieties gave good yields also and some others gave fair yields. The tests showed that some varieties are naturally more tender than others and that tender- ness can be bred into corn. Among the most important factors affectng quality is the handling of the corn after ‘it is gathered. Experiments showed that rapid chemical changes take place in the ears when they are held in a warm place. Harvested ears kept at ordinary room temperature were found to lose one-fourth of their sugar content with- in 24 hours. At a temperature of 86 degrees the corn lost half of its sugar content in 24 hours. Desirable flavors and other qualities also are lost by such handling. : As far as the quality of the product of different varieties of sweet corn is concerned, first quality corn can be produced from any of the varieties if they are handled properly. MICHIGAN TRADESMAN October 12, 1932 MEN OF MARK. V. R. Davy, Fifty Years in General Trade. In the minor trades, and as well, too, in many of the more important, the “shoemaker sticks to his last” as a rule from the day he inaugurates his industrial career until he taps his last sole. In other words, the tradesman is a tradesman, and that only, to the end of his breadwinning days. The baker but transforms the contents of the flour barrel; the farrier confines himself to the work of the forge, the carpenter to the hammer, plane and saw, the meat dealer to the block and cleaver, the farmer to the plow, the storekeeper to the disposition of the goods on his shelves. But by the very nature of his calling the merchant broadens out, acquires a smattering— not infrequently considerably. more than a smattering—of trades and even of professions distinct from that per- taining strictly to the manufacture and distribution of mercantile products. So distinctly many sided do members of the fraternity become that they trans- form their calling into what without too great stretch of accuracy might be called a profession—or a fair com- posite of trades and professions. Acquisition of this kind generally is signalized by the attainment of knowl- edge more prominently in one useful line than in others—an attainment often, in quality and scope, a distinc- tion. A notable instance is that of a merchant who, while he has dabbled in much that is disassociated from ‘the mercantile business proper, has reap- ed in almost minute detail another, liberal calling—an acquisition, to his everlasting credit be it said, due large- ly to his royal efforts in behalf of his immediate friends in the mercantile business. Versatility of this kind is, perhaps, in proportion to their num- bers, more evident among merchants than among their brothers of other callings. V. R. Davy, who will celebrate this month the fiftieth anniversary of his engaging in general trade at Evart, was ‘born in Warren, Macomb county, April 17, 1862. His father was born in England and his mother was de- scended in a direct line from a fam- ily which came to this country from England in 1631, eleven years after the Mayflower landed the Pilgrims on Plymouth Rock. Mr. Davy attended ithe school in his native village, supple- menting his education by attendance on the public schools of Detroit. At an early age he entered the employ of Roberts, McLellan & Co., dry goods merchants of Detroit. Seven years later, having saved a little money, he decided ‘to engage in business for him- self. He started out on an inspection trip in September, 1882. He visited all the towns of importance on the Michigan Central Railway, from De- troit to Mackinaw City, thence down the G. R. & I. South to Reed City, whence he learned of an opening for a dry goods store at Evart. That town looked so good to him that he immediately decided to locate there. He accordingly packed up his belong- ings and set foot in the town in which he became a dominant factor for fifty years. This was Oct. 9. He opened his store on Oct. 25, having in the meantime purchased his stock of dry goods in Boston. Boots, shoes and men’s wear were added ‘two years later. Mr. Davy prospered in the busi- ness he thus established and has long been regarded as one of the outstand- ing merchants of Northern Michigan. The brick store he now occupies is 66 x 100 feet in dimensions, two stories and basement. Forty-seven years ago a grocery department was established on the opposite side of the street un- der the management of Fred B. Smith, who is still on the job. This store is Davy died in 1891. Three years later Mr. Davy married Miss Jennie M. Allen, of Hanover, who still presides over his home. One son, Fred E. Davy, was the fruit of the first mar- riage. Three daughters have joined the family circle as the result of the second marriage. Two reside in Chi- cago and the other is advertising writer for P. Steketee &-Sons, Grand Rapids. The family reside in a beau- tiful and commodious home. Both Mr. Davy and his wife are members of the Methodist church. He has been a member of the church board rz ————— a _— PESRTEPELIESPERED Re MEER ets terar a: MENS SHOES 22 x 100 feet, with an addition which opens out to another street, 20 x 66 feet in dimensions, two stories and basement. Some years ago both stores were merged into a corporation with $60,000 capital stock under the name of Davy & Co. The officers of the corporation are as follows: President—V. R. Davy. Vice-President—J. G. Roxburgh. Secretary and Treasurer—F. E. Davy. These gentlemen and Mr, Smith constitute the board of directors. Mr. Davy Miss was married in 1886 to Della Smith, of Evart. Mrs. many years and has taught the men’s class in the Sunday school for twenty years. He devoted thirty consecutive years to the work of building up the public school system of the town as a member of the school board and also served One term as a member of the common council. Mr. Davy is not a member of any fraternal organization. He owns up to no hobby and avoids the discugsion of the features which have contributed to his success. Mr. Davy has made money by honest dealing along the most ap- proved lines, but his greatest success is in acquiring and retaining the con- fidence in which he is held by all who know ‘him and the universal esteem with which the is regarded by every one who has ever had any dealings with him in any capacity. He has al- ways been first and foremost in assist- ing every movement for the well ‘being of his town, county and district. In addition to his mercantile under- ‘takings, Mr. Davy is Vice-President of the American Logging Tool Co., of Evart, which distributes its products to practically every state in the Union. He is also President of the Canadian Warren-Pink Co., of St. Catherines and Pembroke, Ontario, manufacturer of lumbering tools and ‘hardware specialties. Mr. Davy was a delegate to the Re- publican National convention in 1912, at the time of the Taft-Roosevelt con- test. Otherwise, he has had no political aspirations. Mr. Davy at once impresses one as possessing ‘that keen penetrating type of mind that gets to the root of a mat- ter with the least possible delay. De- cidedly democratic, willing to be “sold” an idea, he believes in strongly organ- ized merchandise, promotion and op- erating divisions. His store credo is to present “merchandise of quality at fair prices, with the best possible ser- vice.” He calls ‘his salespeople his front line troops and ‘believes that in them lies, in a great measure, the suc- cess or failure of any retail establish- ment, Mr. Davy is a firm believer in the power of clean, forceful publicity. He spends a bit more than the average country store, perhaps, in newspaper advertising and thinks that if well done, it is a good investment. Mr. Davy’s friends are planning on giving him-a complimentary banquet in celebration of his ‘fifty years of ser- vice to the community on Oct. 17, on which occasion there will be appropri- ate tributes paid to his probity, energy, aggressiveness, public spiritedness and high character as a Christian gentle- man and business man. For some reason Mr. Davy was averse to the publication of his por- trait in connection with the above biography. I could see no valid rea- son for such feeling on his part, be- cause he is a tall, striking looking man with the bearing of a major general. He asked that illustrations of the two store buildings owned by his corpora- tion be published instead of the por- trait which usually accompanies bio- graphical sketches of this character. The upper illustration is the store oc- cupied by the dry goods and clothing stocks. The other illustration repre- sents the block diagonally across the street. The corner store is occupied by the Bruce Drug Co., in which Davy & Co. have no financial interest. The next store is occupied by the Fleming Shoe Co. The-third store is occupied by tthe grocery department of Davy & Co. ++ A new automatic instantaneous wa- ter heater uses piped or bottled gas, heats by hot air, eliminates condensa- tion, is said to be 85 per cent. efficient. Another automatic heater uses coal, has a magazine whcih holds a day’s supply. aOR caren onomtminrene October 12, 1932 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. This is Fire Prevention Week. Pres- ident Hoover has set aside the week of Oct. 9 to 15 to be celebrated throughout the United States by all communities in concentrated efforts to abate the loss of life, limb and prop- erty resulting from fires. The anni- versary of the great Chicago fire, co- incidentally, falls within the period em- braced by this year’s Fire Preventeen Week. Detroit will, as usual, be among the leaders of the Nation in fire pre- vention efforts. Having once won the grand award of the Fire Waste Coun- cil of the Chamber of Commerce of the United States, Detroit is looked to by the Nation to set an example in this effort. The Fire Prevention Commit- tee of the Board of Commerce, work- ing in co-operation with the Board of Education, the Boy Scouts of Amer- ica, the Detroit Industrial Safety Council, the Police Department and other civic and private organizations, is heading up this week’s work. Radio addresses are to be given every day over four of the stations in Detroit and speakers of authority on the sub- ject of fire losses and prevention will carry messages to the public. Several luncheon clubs in Detroit are co-oper- ating by devoting the subjects of their weekly speeches to that of fire preven- tion. The Detroit Community Fund will conduct its fifteenth annual campaign from Oct. 17 to Nov. 25, to finance eighty social agencies operating in the metropolitan area through 1933. While no goal is announced, the Fund will try to raise at least as much as was pledged last year, $3,100,000; otherwise, its officials say, the work will have to be curtailed to a point where the agen- cies will be seriously handicapped at a time when their services are needed most. For this campaign four divisions have been set up — industrial, office buildings, general, and special gifts. Each has its own organization and will conduct its own canvass. The special gifts campaign, which in for- mer years has preceded the general solicitation, will be the last to get under way this year. Bentz, Inc., one of the newer en- trants into the retail shoe field in De- troit, with a store at 15 East Grand River avenue, has gone out of business already. Edmund T. Bentz was head of the store. The Dermer & Son Shoe Co. has been incorporated by Morton S. Der- mer and his son, Harry £. Dermer, with a capitalization of $10,000 under Michigan laws. The company will be a subsidiary or affiliate of W. H. Bart- lett Co., prominent shoe and _ ladies’ wear store of Detroit. Dermer is also interested in other local shoe stores, in addition to the large downtown store of the Bartlett company, of which he is the head. The Buick plants are beginning to operate on a. nine-hour day, five-day week schedule, and by the middle of the month all are expected to be func- tioning again. The program involves the disposal of preliminaries to the in- MICHIGAN troduction of the 1933 models, although no date is set for their appearance. There is a pronounced note of conh- dence in the statement of I. J. Reuter, president, that he is hopeful the cur- rent schedule can be throughout the Winter. maintained Buick’s announcement is expected to be followed by a succession of others of the same nature. Although it ap- pears that most of the new model in- troductions will be deferred until the year-end, there is a _ considerable amount of preliminary work to be donc that calls for renewed activities at most plants. The first new model announce- ment which embodies any quality of definiteness is one scheduled for Nov. 15. That the economic situation will give the four-cylinder automobile a new and stronger lease on life becomes more evident in Detroit daily. This, too, in spite of reports that some mak- ers of four-cylinder models will ven- ture to adopt the six. Even should these rumors materialize, and one of them has a genuine ring of truth about it, it is believed that the smaller model in each case will be maintained. Consumer demand for cars continues at a rate that provides a pleasant sur- prise here and there along the indus- try’s front. An evidence of it is to be found in Chevrolet’s final figures for September, which show that the com- pany underestimated its production to- tal by 10,000 units. It was, however, no undue burden upon the assembly lines to bring the output up to the additional demand on the part of the dealers. The effort to make small cars look large—as large as their limited dimen- sions will permit—is going to produce some interesting body designs in 1933. For one thing, the body engineer is striving to dispose of all vertical lines, which have an emphatic tendency to break up the visual unity of the car and give it a stubby appearance. Ex- treme simplicity of line with even door hinges concealed, is forecast as the probable effect. Another matter of con- cern to the designer is the selection of precisely the right color harmonies to give the impression of length. t ——---@ Softest Jobs. A barber in Moscow. Horse doctor in Detroit. Killing the fleas on a goldfish, Keeping the flies off a snow man. Sweeping leaves from a hall tree. Being night watchman on a sun dial. To be admiral of the Swiss navy. Keeping the dust off Niagara Falls. Manager of an ice house in Africa. Driving a street sprinkler in Venice. Assistant lineman for a_ wireless company. Bathing suit censor on the Sahara desert. Keeping the grass cut at the North pole. Gathering the eggs the rooster lays. Running a clothes pressing business. for Zulus. The humorous editor of the Con- gressional Record. Coaching the glee cluh in a deaf and dumb school. TRADESMAN Times Are Changing Examine Your Will A certain man miscalculated the effects of the depression. He had made his will in 1925. Under it he specified several sizable bequests, to be paid at once upon his death. His wife was to receive the residue of the estate. When he died last winter, the executor of his will paid the bequests promptly, as directed. But where was the wife's residue? The fall in the security market had practically wiped it out. Of course, this man could not have changed the trend of the market. But he could have changed his will, making his wife come first —as he had really intended — instead of forcing her to come last. LOOK AHEAD. Get out your own will and read it over. Is it up to date? Why not go over it with one of the officers in our Trust Department? Perhaps he can make some practical suggestions which your lawyer can incorporate in that valuable document. THE MICHIGAN TRUST co. GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN 4 MICHIGAN TRADESMAN October 12, 1932 MOVEMENTS OF MERCHANTS. Bitely—J. A. Beardslee succeeds D. P. Leffingwell in general trade. Lansing—The Novo Engine Co. has decreased its capital stock from $675,- 000 to $337,500. Boyne City—The W. H. White Co., lumber, has decreased its capital stock from $200,000 to $4,000. Detroit—Sales Service, Inc., 405 Cen- tral Detroit Warehouse, has changed its name to the J. J. Thompson Co. Benton Harbor—The Kinney Coal Co., Territorial street, has been incor- porated to deal in fuel of all kinds with a capital stock of $1,000, all subscribed and paid in. Grand Rapids—W. M. Ackerman has re-engaged in the wholesale electrical supply business at 549 Pine avenue under the style of the W. M. Acker- man Electric Co. Detroit—The Standard Mill Supply, Inc., 928 Adelaide street, dealer in waste materials, has been incorporated with a capital stock of $5,000, all sub- scribed and paid in. Detroit—Thomas H. Johnson, Inc., 2016 Ash street, has been organized to deal in food products, with a capital stock of $50,000, $1,000 of which has been subscribed and paid in. Dearborn — The McFarland Mor- tuary, Inc., 5027 Shaefer Road, has been incorporated to conduct an under- taking business with a capital stock of $1,000, all subscribed and paid in. Detroit—Detroit Shops, Inc., 3156 Penobscot building, has been incorpo- rated to deal in wearing apparel for women with a capital stock of 100 shares at $30 a share, $3,000 being sub- scribed and paid in. Flint—The Flint Food Market, Inc., 915 Citizens Bank building, has been incorporated to deal in groceries, meats and produce with a capital stock of $50,000, $4,500 of which has been sub- scribed and paid in. Detroit — Maas Bros., Inc., 8960 Grand River avenue, has been organ- ized to deal in dry goods, shoes and general merchandise with a _ capital stock of $15,000, $1,000 being sub- scribed and paid in. Homer—The Michigan Dairy Farms Co., which opened its plant for busi- ness last week, enlisted seventy-two patrons the first days. Butter, milk powder and sweet cream will be the principal output of the new plant. Detroit—The Dutch Mills Bakeries Sales Corporation, 12990 Houghton street, has been incorporated to buy, sell and deliver bakery products with a capital stock of 100 shares at $100 a share, $1,000 being subscribed and paid in. Hamtramck—The Walter H. Teo- decki Co., 10300 Joseph Campau street, dealer in apparel for women and men, has merged the business into a stock company under the same style with a capital stock of $6,500, all subscribed and paid in. Pontiac — Fred LaLone, wholesale dealer in well supplies, pumps and electric motors, has merged the busi- ness into a stock company under the style of Fred LaLone & Co., 80 Lafa- yette street, with a capital stock of $3,000, all subscribed and paid in. Wayland—James Vis & Son have sold their stock of agricultural imple- ments to Birney Lemon, of Coopers- ville, who has removed it to that place. Mr. Vis retained the Boles garden trac- tor business, transferring the stock of machines and parts to Grand Rapids. Detroit—Sucher Bros. Coal Co., 3149 Central avenue, dealer in fuel, builders supplies, ice, etc., has merged the busi- ness into a stock company under the style of Sucher Brothers, Inc., with a capital stock of 10,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—Yockey Bros., conducting auction sales and dealing in furniture at retail, has merged the business into a stock company under the style of Yockey’s Auction House, Inc., 4303 Fourteenth street, $3,000 common and $7,000 preferred, $1,000 of which has been subscribed and paid in. Kalamazoo—John M. Lucasse, 824 South Westnedge avenue, for many years engaged in the grocery business in this city, died at Bronson hospital Sunday. He was 69 years of age, a native of Kalamazoo, and had resided here all his life. He had been ill for several months following an attack of influenza and was removed to the hos- pital two weeks ago for an operation, from which he never recovered. Lansing—What is claimed to be the oldest retail shoe store in Michigan will pass out of existence soon after a prosperous history of seventy-six years. The firm is the Woodworth Shoe Co. on North Washington avenue. Three generations of the Woodworths have maintained the business. It was found- ed in 1856 by George A. Woodworth and his son, Henry A. Woodworth. Father and son came to Lansing from Rochester, N. Y., after having traded an equity in a business in their home town for a farm on the old River Road, North and West of Lansing. In 1870 George R. Woodworth died and his son, Henry, now past his ninety- fifth year, continued the business. Mr. Woodworth later took his two sons, Harry P. Woodworth and Robert Woodworth, into the business under the firm name of H. A. Woodworth & Sons. Robert Woodworth later pur- chased a store in Bay City which he conducted until his retirement a few months ago. Harry P. Woodworth died in December, 1931, and his broth- er, Robert, returned to Lansing to take active charge of the business here. Manufacturing Matters. Detroit — The Colloidal Paint & Products Co., Inc., 933 Custer avenue, manufacturer and distributor of chem- ical products, has merged the business into a stock company under the same style with a capital with a capital stock of 10,000 shares at $1 a share, $10,000 being subscribed and $2,000 paid in. Jackson—S. H. Camp, manufacturer and dealer in surgical supports and braces, has merged the business into a stock company under the style of Samuel H. Camp, Inc., 109 West Washington avenue, with a capital stock of $1,000,000, $140,000 of which has been subscribed and paid in. Plymouth — Happy Chick Labora- tories, Inc., has been organized to man- ufacture and deal in foods and prepara- tions for poultry and live stock with a capital stock of 500 shares at $10 a share, $1,000 being subscribed and paid in. Chelsea—The Tower Creamery Co. has been incorporated with a capital stock of $15,000 common and $20,000 preferred, $10,000 being subscribed and paid in. The company will manufac- ture butter and deal in milk and dairy products. Detroit—The American Record-O- Graph Co., Tuller Hotel building, has been organized to manufacture and sell recording and reproducing equipment, with a capital stock of 75,000 shares at $10 a share, $1,000 being subscribed and paid in. —_2+>—__—_ Death of William Alden Smith. This man was as keen as a Dama- scene blade in the great fields of busi- ness, politics and statesmanship and won marked success in all of them. He was a man of great personal charm. Some of the best known citizens of Grand Rapids had an affection for William Alden that has been lavished on no one else. His personal qualities were such that he drew it out. With a brain so well ordered as to be ex- traordinary. and a heart that was ever courageous, it is not to be wondered at that Mr. Smith went high. The Nation he served with such fidelity has lost a man of splendid equipment. The people with whom he was identified in business have lost an associate who was an inspiration to them. His circle of personal friends are bereft of a companion of rare qualities. : -——>+>_—_ Answer To Letter in Realm of Rascality. Chicago, Oct. 10—We _ wish to acknowledge your communication of Oct. 8 relative to a Mr. William Goodman. For your information we would state that Mr. Goodman was employed by a branch agency up to the latter part of August. Due to the fact that he did not take up checks bearing his endorsement that had defaulted, his services were dispensed with. We re- ceived general information that he was leaving for New York City, but fur- ther than that we have no trace of him. We do not believe Mr. Goodman would forge any checks, although if such facts were proved, we would not condone any such acts, but would as- sist in prosecution of the guilty party. If you will send us the names of the makers of the checks referred to, we will endeavor to assist you in ob- taining the money your clients are entitled ‘to, providing such makers are enrolled with «this institution as students. Otherwise, we have no in- terest in the matter. Inter-State University. —>+ > Rayon Anklet Prices Lower. Despite the fact that cotton and rayon prices are above those prevailing at the corresponding period of last year, competition among producers of rayon-mixture anklets has been so severe that current quotations are slightly under the opening levels of 1932. A fairly brisk demand has ap- peared since the Spring, 1933, levels were announced some weeks ago, but mills have been unable to lift prices in line with the higher commodity levels. Major interest is centered on the numbers to retail at 10 and 15 cents, which are improved in quality over last year’s offerings. —_—__» 2. Further Gain in Quality Trend. Reports indicate that better quality merchandise showed further gains in retail trade during the week. Both in apparel and home furnishings, there was a very definite trend toward high- er grade goods, in which price was not the major factor. Buying interest, executives said, reveals a_ stronger swing to the medium price brackets, with considerable shopping around being done by consumers to fill their needs. Orders reaching the market from out-of-town stores reflected a similar emphasis in which value at the specific price point was outstanding. ——_ -¢-+____- Christmas Card Orders Increase. Substantial orders for holiday greet- ing cards, in retail price ranges up to 25 cents, are now being received from stores on the Pacific Coast and in the mid-West. The orders supplement sample quantities taken by the retailers early in the Summer. Cards packed in assortments of a dozen and retailed at unit prices ranging from 25 cents to $1 are in heavy demand among buy- ers. Stores in the East are delaying purchases and will not place final or- ders until late this month. —_—_~> 2 Cotton Blankets Hold Steady. The recession in cotton prices since new and higher lists were issued on cotton blankets in the early part of September has failed to affect adverse- ly that market and mills are holding quotations steady. Wholesalers com- ment on the fact that they are unable to obtain goods when they offered or- ders at levels prevailing before the September lists were issued. Plaids appear to be the outstanding styles and some mills are unable to make immedi- ate shipments on these types of goods. 2 A Cloud. I am wondering At the fleecy thing Breath is it of Taurus old As he quits the winter’s cold Or mayhap the Pisces be Spouting mists adown their sea; Falling, fleetng, Then retreating Quiet, rolling undulating Oh the lines are fascinating Of a cloud in yonder sky. I am wondering Is it venturing Quite would go another way Than the wind directs teday— On a journey off afar Visiting another star Vieing, fiying, So defying What a thrilling undertaking Stellar haloes to be making By a cloud adrift the sky. I am wondering At its coloring Is there somewhere up on high On the course a cloud must fly Gold, and silver linings too Colors kept in rendezvous l’ure and vellow Rich and mellow Waiting to be used in showing Vistas, dreamlands, glories growing Out of clouds across the sky. I am wondering Is it wondering At the sights it also sees As it rides before the breeze Back and forth around the earth; Suffering in lands of mirth Famine, treason Without reason Pride and hate. the same alway Could we hide these for a dav From a cloud up in the sky. Charles A, Heath. j | nN H t } October 12, 1932 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.70c. Beet granulated will be in market soon. Tea—No important change has oc- curred in the first hands tea market. There have been some fluctuations in primary markets in Indias and Cey- lons, but no change in this country. Consumptive demand fair. Coffee—Early in the week the revo- lution in Brazil] came to an end and the market on Rio and Santos coffee at once broke several cents a pound, referring particularly to futures. Actual coffee has shown some decline, but not as much as futures, for the scarcity of Rio and Santos, especially the latter, in this country is still prac- tically unaffected. About the middle of the week the situation changed again when news was received that the port of Santos was again closed. At present the situation is very irregu- lar and uncertain. It depends very largely on whether Brazil intends to resume shipping coffee to this country. The undertone, however, is still weak as everybody knows there is plenty of coffee and if it reaches this country in any volume prices are certain to drop decidedly. Milds are feeling to some extent the weakness in Brazils. The jobbing miarket on roasted coffee has not had time as yet to feel the full effect of the drop in Rio and Santos. This is the time ito buy coffee for wants only. Canned Fruits—Announcement of formal opening prices on California fruits provided the chief development of the week in canned foods. Even among operators and others whose price ideas usually are more or less below the ideas of leading packers, the effect of the opening prices was to cause withdrawal of offerings at the prices prevailing just before. Heavy movements of lower grade fruits both to domestic and foreign markets has pretty well depleted the supply. Ship- ments to the United Kingdom have been heavy, both from California and the Northwest, as a result of the re- cent Ottawa conference, under which preferential tariffs will go into effect after ratification. Canned Vegetables—While the to- mato market appears to be about un- changed, except for a tendency to shade the $2.50 price om No. 10s for carlot ‘business, the Maryland penin- sula section holds well ito prices on other vegetables, and some primary brokers look for advances on. string- less beans. This advance is predicted because of the relative scarcity and higher prices which prevail on fresh beans, as well as the good statistical position of the canned variety. Corn continues quite firm in all markets and peas likewise are well held. As they have been removed from the position of low price prominence among retail outlets, there is less emphasis on both corn and peas. Buy- ers are filling their requirements rather closely and pay little heed to what ‘the market will be after the turn of the year. Consumer buying power will be the final answer to how these items will finally go. The movement of fancy peas has been restricted, but fortunately for the canners, they had MICHIGAN so little, comparatively, that their un- sold inventories are proving no burden. Canned Fish—The situation in red Alaska salmon is still irregular and shading done. Alaska pinks are also somewhat irregular and are being quoted by some holders at very low prices. Fancy salmon is wanted and stocks are getting low; price firm. There is some little evi- dence of greater firmness in Alaska salmon, ‘but there is still lots of cheap stuff about. Other canned fish un- changed and quiet. Dried Fruits—The dried fruit market here has been taking its usual holiday breathing spell. Prices are steady, and stocks here generally adequate, without being burdensome. There is no sign of easiness in any line. Prices are well maintained here and on tthe Coast. Buyers are now content to draw on stocks already purchased as they are sufficiently covered for the near future. After the holidays this week, there ought to be a return to buying in a more substantial way. There is nothing to be gained in de- lay, as the Coast market keeps in good shape, and the trade can cover now their needs with little danger of reactions. The news from the Coast last week was that prices were gen- erally steady in raisins, prunes were firm under the pool’s control, and some grades of apricots. Dried peach- es and pears are moving in a very narrow price range... The fig market has not as yet taken on definite shape. Good pre-holiday business is expected to develop well in advance of the Thanksgiving, however. With the first shipment of dates due in in about a week or itten days, trade outlets are ready ito take on their requirements as the market is bare. some being Beans and Peas—The market for dried beans has shown more weakness during the week, the downward trend touching practically all items. Dried peas, which were fairly firm early in the week, weakened later. Cheese—Cheese shows but a mod- erate demand and values are steady. Nuts—The market is quite active here. The demand for domestic wal- nuts is still the feature of trading, The California Walnut Growers’ Associa- tion reports its business in this market has set a record for volume thus far with the new low prices and the early crop. stimulating demand. Already Mayettes have advanced lc per pound and it is expected that other varieties will soon be higher also. Almonds have been booked iin good volume al- so. The shelled nut market is about the same. There is no forward de- mand and stocks continue light. Ex- porting countries are holding around present price levels and apparently finding markets other than the United States. Rice—Clearer weather prevails in the Southern rice market and offer- ings are again being made, but grow- ers are very firm in their price ideas on rough stocks, and little is moving to the mills. The tendency now is to wait until stocks of new crop Blue Rose become more abundant, and: dis- tributors, as well as millers, are close- ly covering their requirements until that time, feeling that prices will re- cede accordingly. TRADESMAN Salt Fish—The mackerel situation is firm. It is now established that the Irish ‘and Norway packs are small, leaving the ‘bulk of the market to American shore mackerel, which shows no Over-supply. Buyers are interest- ed, especially as prices have not ma- terially advanced and are very attrac- tive. New Holland herring is now coming into the market. Sauerkraut—Although prices have a firm tone the basis for 1932 kraut is unchanged. To date there has been no large demand. Syrup and Molasses—Sugar syrup continues firm on account of ight pro- duction; demand Compound syrup is unchanged and shows a little better demand. Molasses, that is the fine grocery grades, is moving better On account of the season. Prices are unchanged. fair. Vinegar—Vinegar makers express satisfaction with the level of demand. Business has been running about even with last year. Prices are firm be- cause of the lack of an over-supply. ———_++-___ Review of the Produce Market. Apples—The market has. stiffened up considerably during the past week. Wealthy, Wolf River, 20 oz. Pippin and Red McIntosh, $1@1.25 per bu.; Wagner, $1@1.25; Spys, $1.50 for No. 1 and $1 for No. 2, Bagas—Canadian, 60c_ per sack. 3ananas—3'%4@4c per tb. Beets—30c per doz. bunches; 65¢ per bu. Butter—The market has had up and down fluctuations. it advanced on account of light re- ceipts and generally firmer feeling. The following day the situation turned weak again and the market declined. At the present writing it is fairly steady with a satisfactory demand and fair receipts. Jobbers hold plain wrapped prints at 20%c and 65 lb. tubs at 191%4c for extras. Cabbage—35c per bu.; 50c for red. California Fruits—Plums, $1.40 per box; Bartlett Pears, $2.25 per box; Tokay Grapes, $1.35. Carrots—25c per doz. bunches; 65¢ per bu. Cauliflower—85c for box containing 6@9. Celery—20@30c per bunch. Cocoanuts—75c per doz. or $5.50 per bag. Cranberries—$2.50 per 25 Ib. Early Black. Cucumbers—No. 1 ‘home grown, 60c per doz.; No. 2, 75c per bu. Dried Beans—Micffigan jobbers pay as follows for hand picked at shipping station: @ Ff Pea from elevator _.-._. __ $1. ea tkOmp farmer 92.005. 1.35 ‘Light Red Kidney from farmer__ 1.90 Dark Red Kidney from farmer__ 1.90 Cranberry beans to farmer -___ 2.40 Eggs—Fine fresh eggs are continu- ing scarce and firm. The market be- gan the week with an advance of 2c per dozen. Jobbers pay 26c for 56 lb. crates andi 28c for 57 and 58 lb. Job- bers sell candled eggs at 29c. Cold storage are now ‘being offered on the following basis: 50 Ib. both Last week box, e on cn 1 ION Candied = 24c De eamereee 20¢ Cheeka 204 10 : 3 Grape Fruit — Florida $5.25@6 per box. Grapes— Wordens and Niagaras command $1.60 per doz. 4 lb. baskets; SF75; command Delawares, Wordens in bulk, 75c per bu. Green Corn—l0c for Evergreen. Green Onions—1l5c per doz. Green Peas—$1.25 per hamper for Calif. or Wash. Green Peppers—75c per bu. Honey Dew Melons—$1.60 for crates of either 9 or 12. Lettuce—In following basis: good demand on the Imperial Valley, 6s, per crate ____$3.25 Imperial Vilaey, 4s and 5s, crate 3.75 Hiome grown leaf, per bu. ~-____ 50 Lemons—The price is the same as a week ago, as follows: 360 Sunkist = $11.00 S00 Sunkist 2250 11.00 36) Red Ball 10.00 300 Red Ball 10.00 Mushrooms—40c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: We $4.50 MWe. 4.50 WO 4.50 Me 4.50 4 4.50 A 4.25 /., ae ne re orcas 4.00 WA 4.00 Red Ball, 50c per ‘box less. Onions—Home grown, 40c per bu. for medium yellow and 60c for white. Growers are receiving 40c per 100 lbs. for their crops. Domestic Spanish, $1.50 per crate. Parsley—40c per doz. bunches. Peaches—The local crop is nearing the end. The price range is about as follows: Pileas 2 $1@1.25 Demon Mrees 2 75c@$l1 Other varieties ..___._________50@60c Pears—Bartletts, No. 1, $1@1.25 per bu.; No. 2, 50@75c per bu.: Sickles, $1; Kiefers, 35@50c. Pickling Stock—Onions, 60c per box of 20 lbs. Plums—German Prune, $1@1.25. Potatoes—Home grown 40c per bu. on the local market; Idaho bakers, 30c for 15 Ib. sack. Poultry—Wilson & Company pay as follows: Heavy fdue 12c Night few 2 8c Ducks 22 10c Eseht Brouless, 2 ths 225 0 2 sole Rock Broilers, 2% ibs. up _______ 12¢ Quinces—$2.25 per bu. Radishes—10c per doz. bunches, Spinach—50ce per bu. for grown. home String Beans—$1 per bu. Squash—Hubbard, 75c per 100 Ibs. Sweet Potateos—$2.50 per bbl. for Virginia. Tomatoes—Home grown, 35c per % bu.; 70c per bu. Veal Calves — Wilson & Company pay as follows: Daley 8c Ce LL == 6c Mdina 5c Wax Beans—$1 per bu. —_++ + ___ Fractional horsepower motors hav- ing correct amounts of oil for each bearing sealed in at the factory are now being offered. 6 MICHIGAN TRADESMAN October 12, 1932 MUTUAL FIRE INSURANCE Will People Never Learn? When my barn burned Sept. 19, 1930, a neighbor about a mile away was building a barn 120 feet long, of lumber, of course. I built a tile barn with steel girders for floor over base- ment, steel posts set in concrete and a metal roof. This summer that large barn burned, starting on or in the hay in the fore- noon soon after a load of hay was put in—cause unknown—but the insurance company paid $7,000 or more covering contents, and a smaller barn which the Dexter fire department could have saved if there had been plenty of water. It was put out twice and then the half-filled cistern was empty. On the same repaired foundation walls a new barn is visible from my home—of lumber, of course. Well, it helps the local carpenters to live, which is quite important now. An hour or less after the ‘barn took fire a strong West wind brought burning embers nearly a half mile and set fire to an old shed near a large group of old buildings. The farmer's wife was outdoors and saw that shed on fire. The telephone sum- moned men from the scene of the fire and it was taken care of and a watch set until danger was past. One of the men summoned realized that his home a quarter of a mile this way was in line of the wind. He hastened’ home and found a burning shingle in his yard and grass on fire about it. About twenty rods from the shed mentioned is the school house with dilapidated buildings near. Across the road East §s the church and across North a com- munity hall. One-half the school house roof was much in need of re- pairs. The week before school was to open a new wood shingle roof was put on that side and chimney repaired. Metal roofs cost little if any more than wood now. I began the agitation for an ade- quate reservoir to aid protection of two groups of farm buildings—hall, church, school and another residence. A neighbor had forestalled me with a better plan. Within 600 feet of most of the buildings is a pond with plenty of water in ordinary seasons. He said have a neighborhood bee and: clean out that pond. Weeks have gone by and no start made. The Dexter fire engine, which jis at the call of farmers, carries 1200 feet of large hose—four inch, I think—and: a reel of smaller hose, leaving 500 feet of hose in the village for the old en- gine, in case of need. In one instance at least several hundred feet of hose were borrowed from Ann Arbor. For two years I have been suggest- ing that the township should be or- ganized into neighborhood units, select a chief and mate, hold meetings to discuss methods of fighting fire and saving property. Always there are spectators willing to help if they were asked. While they gaze at the fire there may be fence posts and telephone poles on fire near the ground where a grass fire has passed over. Fruit and shade trees may be girdled by a fire in the turf which would not be noticed without close inspection. Goods, vehicles and implements may take fire from flying brands after be- ing removed to a supposedly safe place. Someone should ibe set to watch things. Smoetime, possibly, fire insurance companies may take up the work of organizing farmers into fire-fighting units. They are not likely to do it themselves. E. E. Whitney. —————- + Leaf and Brush Fires. The autumn months bring, in most sections of the country, falling leaves. Householders trim the trees and vines on their property, and in general clean up before the winter months. Fire de- partments at this time should issue warnings against carelessness in burn- ing trash, leaves and brush. Some- times the fires are left untended, and the high winds whip the flaming par- ticles in every direction. These small fires create a definite hazard, and should be discouraged. All leaves and trash should be burned in metal receptacles, preferably with lids. These devices prevent in a great meas- ure the fire scattering. No fires should be allowed on streets. It is a common practice in some local- ities to let the leaves pile up in gutters, and then to set them on fire. Sucn fires are apt to travel for a whole block, and if any cars are parked there, a considerable loss may result. In Cincinnati, the following ordi- nance has been enacted: “It shall be unlawful for any person or persons to kindle, or cause to be kindled, any fire in or upon any of the streets, lanes, avenues, landings, parks, or any public place within the limits of the said city, unless the same be confined within a proper and safe receptacle, and unless a permit be first obtained from the city manager.” The public should be warned of the hazards presented by these small fires, and the danger of their communicating to buildings, houses, or parked cars. No doubt local newspapers will be willing to run short articles on this very important phase of fire preven- tion. E. J. Ader. ———_>- + ____ A Tornado May Hit It. An Indiana fireman, insured with “Grain Dealers Mutual,’ lives two doors from the fire station. He is somewhat of a nut on fire prevention and has so rigged up his garage as to make it practically theft and fireproof. The garage has two locks on the door and the door itself is so arranged that when it is opened even after the locks are unlocked a loud burglar alarm rings until it is shut off inside of the garage by means of a secret switch. The interior of the garage is honey- combed with strings so arranged that any flame in any part of the garage would sever one of these strings and also turn on a fire alarm. The car itself is also equipped with a special theft-proof device. He has it arranged by means of a secret switch in the tonneau so that when the car is parked the ignition system is entirely cut off, even the starting motor. If the hand brake is released, in order to tow the car away, a loud horn blows contin- uously as long the brake is not set.— Our Paper. Towser’s Cut. A visiting fireman went into a small barber shop in the convention city, and took his seat in the chair. After the barber had been working on him for a few minttes, the fireman remarked, “Your dog seems very fond of watch- ing you cut hair.” “Tt ain’t that,” replied the barber, “sometimes I snip off a piece of ear.” ——_2»+>—___ Epitaffy. A motorist sleeps In this flower-strewn patch. He measured his gas By the light of a match. —The Safe Worker. —_>+ >___ High ‘finance doesn’t look for new lows. Electrical Lines Show Gains. Orders placed in the wholesale mar- ket last month for small electrical ap- pliances ran 5 per cent. ahead of Aug- ust totals, but still fell below the ex- pectations of sales agents. Re-orders on merchandise were numerous, but involved, only small quantities of goods. In the field of larger and more ex- pensive goods, electrical refrigerators again stood out. Price reductions and the introduction of models at new low figures by several of the leading pro- ducers helped to stimulate demand. Sales of models available around $100 were especially notable from a volume standpoint. —_>-- > —___ One touch of love mends. all heart punctures. Tre GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cots 3B O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer tion the sooner you save. What you can do to add to your profits! You can examine the insurance item in your overhead expense for hidden profits. If your protection is not completely mutual, return the coupon to one of the Federal companies today. They offer fire and windstorm protection at a saving of 30 to 40%. A saving on your overhead expense is a profit for your business and yourself. The sooner you Federalize your protec- Return the Coupon #™ FEDERAL HARDWARE & IMPLEMENT MUTUALS | Federal Hardware & Implement | epecite Stevens Point, Wis. | Please send me without obli- | gation complete information | Retail Hardware Mutual Fire Ins. Co. about the Federal Plan. Minneapolis, Minnesota oo | Hardware Dealers Mutual Fire Ins. Co. a Stevens Point, Wisconsin | Address ee Minnesota Implement Mutual Fire Ins. Co. : | Owatonna, Minnesota (Oe ee State = | ACEO vesmiennepeenntenmmemnninat ae eS ns sc armani i neomRinteiien? = October 12, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Cadillac, Oct. 7—You have had such a wide experience in dealing with crooks and those who make a practice of gypping people within the letter of the law that you may have some sug- gestion as to bringing the following to time. A few months ago we cashed a check for a traveling salesman (the exception, of course, and therefore the one we got caught on) whom we did not know, but who seemed reasonable at least. It was small, for about $12.50 and about a third was taken in mer- chandise. It was taken from a minor (as we later found out) who had’ no account in the bank and as it was for the first payment of a course of study he later decided not to accept, he re- fused to honor it. It looks like typical high-pressure salesmanship to us from that angle. However the salesman, whose name is William Goodman, works for the Interstate University of Science, 440 South Dearborn. street, Chicago. When we took up the mat- ter with them they sent out a mimeo- graphed form letter acknowledging it. This must be a habit when this is the type of reply to expect. They offered to help. We have tried through an attorney and our credit bureau to get the name of Mr. Goodman's home ad- dress and they refuse to supply it. The check was protested, so it has a legal standing and we would attach his bank account or other property if this could be located. But with their shielding him, we can think of no way to get this information. If you can suggest some method we should certainly get a kick out of showing them this can’t be pulled successfully. Carl L. Maurer. Jeffrey Jewelry Co., Chicago, has been ordered by the Federal Trade Commission to cease representing by the words “Indian” or ‘Navajo,’ or other words, markings or labels that the jewelry it sells is manufactured by hand by American Indians, when such is not true. Misrepresentation of the powers of an automobile accessory are to be dis- continued according to an order of the Federal Trade Commission to Frank J. Clark, Battle Creek, trading as Syncro Motors Co. and manufacturing a device known as “Syncro Ignition System,” sometimes described as a “high frequency spark transformer.” Clark is ordered to cease represent- ing that the device, when properly in- stalled on an automobile in accordance with his company’s directions, will ac- complish the following: Reduce the amount of gasoline consumed’ per mile from 25 per cent. to 33 per cent.; pro- long the life of the crankcase oil and eliminate the necessity of change thereof oftener than 2,500 miles; elim- inate formation of carbon in tthe cylin- ders: prevent the fouling of spark plugs; enable a cool motor to start more quickly, and give complete com- -bustion. The device is no longer to be de- scribed as a wonderful gas and oil saver or as indispensable, or as apply- ing to the ignition system a wonderful new form of electricity comparable with radio. It is not to be called a minature welding flame nor is it to be represented as creating an “ionized field” about the plug points exerting a chemical influence on the ‘gas. ‘ing any fountain pen or MICHIGAN Clark and his representatives, in their sale of the device to prospective purchasers or so-called agents for re- sale, is no longer ‘to represent that he has made any special selection of such agents ‘because of their personal qualifications or otherwise, or that he is conducting an advertising campaign in co-operation with or to promote the sales of such agents. He is not to assert that he has enquiries from deal- ers or other prospective customers awaiting the prospective agents’ at- tention, except in instances where such statements are true, L. Fatato, Inc., wholesale grocer, has been ordered by the Federal Trade Commission to cease using, in the sale of tomato paste, the word “Posilipo” on ‘brands, labels, containers or pack- ages or in advertisements. Posilipo tomato paste is manufactured for the company from tomatoes grown in this country only, it was brought out in the Commission’s complaint against the firm. According to the order, the com- pany is also not to use words, phrases, pictures, designs or vignettes imply- ing that the tomato paste’is made in or imported from Italy or other for- eign country, or made from tomatoes grown in such countries, when this is not true. Exception is made in the or- der that the words, phrases andi de- signs of the company’s present label, minus ithe word “Posilipo” may be carried as a brand or label or in ad- vertisements of a tomato paste made from the “plum-shaped tomatoes” grown in the United States or a for- eign country, provided apt and ade- quate words or phrases are used in conjunction therewith and in close proximity thereto, to indicate clearly that the product is made from toma- toes grown in the United States, or grown in a foreign country and manu- factured in the United States or such foreign country, as the case may be. The Federal Trade Commission ‘has dismissed a complaint charging Blead- on-Dun Co., Chicago, with misrepre- sentation in sale of electrical applianc- es for use in treatment of diseases. The corporation is a bankrupt and no longer engaged in tthe business describ- ed in the complaint. The Federal Trade Commission has ordered M. Harris, dealer in fountain pens, Philadelphia, to discontinue sell- other pen designated as “Schafner Lifetime Pen,” or Genuine Schafner Lifetime Pen,” “Schafner” or “Schafner Pen,” or by any other words simulating or suggesting the word “Sheaffer.” The Federal Trade Commission has ordered Roggen Bros. ‘& Co., Inc., New York, to stop selling shirts label- ed with the words “Troy Tailored” or “Troy” unless such shirts are actually manufactured in the City of Troy, New York, which is well known as the home of a number of shirt factories. L. F. Cassoff, Brooklyn, manufac- turer of paints and varnishes, has been ordered by the Federal Trade Com- mission to stop advertising or labeling (Continued on page 23) TRADESMAN FALL TERM STARTS AUGUST 29 and SEPTEMBER 6 Business training puts one in touch with the busi- ness leaders. Secretaries and Accountants will be needed as long as business is transacted. Selecting a school for your business training is very im- portant. DAVENPORT-McLACHLAN INSTI- TTE is Chartered by the State as a Class A Col- lege. Write, phone or call for information. DAVENPORT-McLACHLIN INSTITUTE 215 Sheldon Avenue, Grand Rapids, Michigan M. E. Davenport President. Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service uperiority such as only Hekman Bakers can imparf eA Soda Crackers Otek The Supreme Achievement in Cracker Baking MICHIGAN TRADESMAN October 12, 1932 NEW QUARTER FAVORABLE. As the last quarter opens there is additional evidence of a reversal of the situation which prevailed two months ago. In July and August there was an outburst of speculative activity without any visible sign of trade recovery, ex- cept a gradual revival in demand fer textiles from an extremely low plane. This absence of tangible improvement was, moreover, especially pronounced in the case of iron and steel and the other heavy industries. Now, however, security and com- modity prices are on the decline, al- though each week brings to light furth- er, although admittedly gradual, recov- ery in industrial activity. This improve- ment has now spread to the steel in- dustry, which on the basis of official figures showed an increase of 23 per cent. in the seasonally adjusted daily average rate of steel ingot production in September, as compared with the corresponding figure for August. This was the first upturn in the rate of steel output since last January. Pig iron production also showed a contra- seasonal gain in September. These upturns are all the more gratifying because the percentage of steel ingot capacity engaged in September exceed- ed the average of the weekly estimates by leading authorities in the trade. In the financial field there have been further substantial imports of gold and an additional large decrease in money in circulation, adjusted for seasonal changes. Both of these factors work in the same direction toward easing the banking position by enabling member banks to repay their borrow- ing from the Federal Reserve Banks and by enabling the Reserve Banks to make less use of the emergency pro- visions of the Glass-Steagall act. For the week ended Oct. 1 the week- ly business index shows a further ad- vance, mainly through a further rise in freight car loadings. Commodity prices, however, have continued to weaken, the weekly price index drop- ping back to 93.1 from a recent peak of 96.3, thus canceling about one-third of the sharp rise from the end of June to the first part of September. TWELVE HUNDRED BIRDS. It is nearly one hundred years since John James Audubon finished his edi- tion of 161 books, each carrying 435 hand-colored plates of American birds. For the better part of a century that monumental work has stood as the great ornithological record, in pictures. Now it has been surpassed. Reginald I. Brasher has completed his twelve- volume work on American birds. For twelve years he worked. He finished 400 pictures. They did not satisfy» him. He burned them and started over. Five years later he de- stroyed most of what he had done a second time. Then he started his final version. For twenty-three more years he painted, revised, culled out and re- painted. Then he found that the price of re- producing his priceless plates would be exorbitant, and that even at the price the best reproduction could not guarantee color exactitude. So he started work on an edition of 500 sets, each plate reproduced in black and white and colored by hand from the originals. He did 100 copies of the first of the twelve volumes in six months and realized that he could not live long enough to finish the project. He re- duced the edition to 100. Now he has finished these 100 sets, 1,200 volumes containing 90,000 plates, each of which Mr. Brasher himself col- ored with the greatest accuracy to na- ture that man’s hand and eye can mus- ter. The books have been sold by subscription, to wealthy nature lovers and libraries, at a price which, though large in dollars, cannot begin to ap- proach the amount of labor put into them. They are the work of a man's lifetime, such a work as a few men have ever had the ability, the persist- ence and the insistence of minute detail to achieve. Mr. Brasher’s life work is done, and, at sixty-three, he said, look- ing at the completed project, “The hardest jolt was when I found that I was through.” ESTIMATE DISAPPOINTS. The Government cotton crop esti- mate of 11,425,000 bales came as a distinct disappointment to the cotton goods industry, which had been ex- pecting a more favorable report. Fiber quotations dropped more than $2 a bale, but the gray cloth market remain- ed fairly orderly, with both sellers and buyers adopting a waiting attitude. What effect this unfavorable develop- ment will have on the industry during the remainder of the year will depend on the manner in which leaders in the trade handle themselves. If mills and selling agents resign themselves to the ‘fact that the feverish August activity was abnormal and that the recent less active business was on a_ healthier basis, the trade should be able to pass through this last quarter without major damage to the price structure. The industry, however, has its somewhat panicky element and the action of this group may find a reflection in the gen- eral market, favorable or unfavorable. Hope rests in the fact, however, that in recent years this element has tended to dwindle in importance, as the progressive measures advocated by leaders have knitted the intelligent fac- tors more closely together. The strides made in adoption of the 55-50 week and in the elimination of night work for women and minors bear witness to this. So far as the statistical position of the cotton goods market is concerned, it continues fairly strong. Printcloth stocks are still low, and, with the lessons learned in the past, it does not appear likely that mills _ will produce. Finished goods business will keep many plants busy for some time, and, with prospects of a fairly good Spring demand, the industry should be able to hold steady. * BRITISH TRADE. Little of the apprehension noticed in export circles immediately after the Ottawa conference last Summer is dis- cernible at present among those who make a specialty of selling goods to England and her colonies. The unity of feeling among those making up the over” British Commonwealth of Nations, which exporters believed would be an immediate outgrowth of the meeting for the formulation of empire trade agreements, has so far failed to mani- fest itself among the business men within the empire. In addition, the approval of the trade pacts by legisla- tive bodies throughout Great Britain faces more obstacles daily. Of con- crete satisfaction to American shippers is the fact that the proportion of trade between this country and the British colonies stands at the same level, and in some cases at slightly higher levels, obtaining before the Ottawa meeting took place. In the case of Australia, commercial advices received by business houses here engender the hope that the United States will gain rather than lose as a result of the Ottawa sessions. A be- lief that statesmen representing Aus- tralia sacrificed the commonwealth’s interests for the benefit of the empire has grown up there. To show their resentment, many importers are re- ported favoring products of the United States whenever possible. This reac- tion, Americans contend, will gain in strength and eventually force a modi- fication of tariff restrictions against non-empire goods. In the meantime, as the prospects of legislative contests over ratification of the Ottawa trade agreements grow in the empire, selling efforts by United States manufacturers are being in- creased. The result has been that cur- rent orders have held up to previous levels and American exporters have been able to effect contacts with Brit- ish buyers which the exporters believe will be proof against all but the most radical of tariff restrictions. BRANCH-STORE EXPANSION. Along with the current trend toward decentralization of buying operations by large retail units has come a re- appraisal of branch-store expansion in the department store field. The branch unit, largely a product of the 1927 to 1929 expansion period in retailing, does not seem to have proved successful un- der more difficult merchandising con- ditions. Some branch stores have been abandoned, while others are proving burdens which the parent stores wish they had not assumed. One reason for lack of success, how- ever, may lie in the notion that a branch store merely should be an off- shoot of the parent store, conducted more or less as a sample and order- taking depot, with the actual stocks carried very limited. This type of branch store could not stand up under the stress of competition in its local community. There does appear to be opportunity for the successful opera- tion of units, completely divorced from the main store except for its name, and merchandised locally. Indications are, however, that further expansion either in additional depart- ment store units or in the size of main stores is a matter that will be ap- proached carefully for some time to come. Plant capacities of many retail establishments now range from 25 to 40 per cent above actual sales. It seems obvious that intensive study of how to get the best return per square foot of selling space is worthy of consideration with rent reductions and lease changes. HONORING THE DOUGHNUT. This month has been officially desig- nated as “Doughnut Month” by two hundred bakers’ associations and their publications. The designation brings to mind the pioneer days, when the bust- ling housewife baked a large batch of doughnuts to supplement succulent roasts, delicious home-made pies and other culinary triumphs for an equally bustling husband. It was a time when nobody thought about the size or the location of a waistline. The bakers’ associations, having taken over the housewifely task of turning out dough- nuts, have adopted as a motto a remark in a speech which was made about a year ago by President Hoover, who said: “If we proceed with sanity we must not only look at the empty hole in the doughnut.” If the various kinds of weeks set aside in the interest of this thing or that were placed end to end, they would reach from here to the moon. But the bakers have appropriate- ly used a little leaven and raised the length of their celebration from a week to a month. The doughnut has its es- tablished place when October brings the apples, cider, pumpkins and other feasty things of the Fall. A VANISHING TRADITION. America’s centenarians are either losing in their race with the years or they are reckoning their ages more accurately. A new compilation by the Census Bureau shows that those who gave their ages as more than 100 years numbered only 3,964 in the last census, while ten years ago 4,267 claimed that distinction. The decrease in centenari- ans probably is an indication of the dying tradition more than anything else. Negroes constitute almost two- thirds of the listed centenarians. For years it was almost an essential of Southern districts that some aged man or woman there should be well over 100, at least in popular fancy. Because there were few records kept of births in slavery days, this custom gained a foothold. Now the custom is dying. The statistics are probably beginning to catch up with actuality. DRY GOODS CONDITIONS. While rainy weather has_ reduced volume somewhat, retail trade makes a fairly good showing. Consumer buy- ing is reported as exceptionally brisk. Purchasing centered largely on wom- en’s apparel and home furnishings, with business in men’s wear registering a pick-up as compared with recent weeks. Further gains were noted in the demand for better grade merchan- dise. Although the current month has one less shopping day than October a year ago, retail executives believe that sales for the period are likely to prove a shade better than the September com- parison. Several stores launched their anniversary sales this month, which a year ago were held in September, and this undoubtedly will favorably affect comparative volumes. So Sn ag Fn sagan October 12, 19382 OUT AROUND. Things Seen and Heard on a Week End Trip. I had occasion to visit Evart last week to secure data for the biograph- ical sketch of V. R. Davy, which is published elsewhere in this week’s paper. I figured that I could cover the distance in about eighty miles, but when I drove into the main street of Evart my speedometer disclosed that I had traveled 88 miles. The distance from Reed City to Evart via M 10 is now 14 miles. A shorter and more direct route is under construction and eight miles—two four mile stretches—have been covered with cement. I was told that the completed portion of the thoroughfare would soon be opened to the public. In calling on the merchants of Her- sey I was pleased to meet John T. Delzell, druggist, who was attending school in Reed City, sixty years ago, when I was clerking in the general store of D. M. McClellan. Mr. Delzell has the only drug store in Hersey. He bears his years with becoming dignity, conducting a store which would do credit to a larger town than Hersey. My first visit to Hersey was during the winter of 1872-73, when I accom- panied a relative to the grist mill-_the first one to be conducted in Osceola county. If I remember rightly, the motive power was supplied by a dam over the Hersey river. The late D. A. Blodgett was then the dominant fig- ure in the county. He was then well started in the purchase of enormous holdings of pine land which later made him one of the wealthiest men of Michigan. Greatly to my surprise I was told there is not a vacant house in Hersey; that the operations at the gravel pit and the construction of the new cement road on M 10 now furnish employ- ment to every idle man in the vicinity. I had not been in Evart for many years and was naturally delighted to meet so many old friends and patrons of the Tradesman. The town I knew best was the town of Scott Gerrish and Joe Sayles. Now it is composed’ of men of equal ability, of which the Messrs. Davy are conspicuous ex- amples. The main street of the town is broad and commanding looking, lined on both sides with well-built stores containing up-to-date merchan- dise and managed by progressive mer- chants. Scott Gerrish is very generally con- ceded to be the first lumberman who ever built a logging railroad. Regu- lar railroad rails were used. The road was utilized to convey logs from the Gerrish camps to Lake George, whose waters reached the Muskegon river through Doc and Tom creek. Gerrish had beautifully lithographed passes made in the name of the Lake George and Muskegon River Railroad. Signed by himself as president, he sent one to every railroad president in the coun- try. The response was so generous that he could travel anywhere he so greatly MICHIGAN wanted to go on a pass. Chauncey M. DePew was then president of the New York Central and wrote: “I cannot find your railroad on the map, but I suppose it is all right, so here is your pass with my compliments.” Mr. Ger- rish replied: ‘““My road may not be as long as the New York Central, but it is just as wide.’ As I recall the cir- cumstances, Gerrish died as the result of an attack of spotted fever, as it was called in those days. It is now known as spinal meningitis. He was a very enterprising and agreeable man who would probably have taken rank with D. A. Blodgett, Tom Stimson and John Brown, ‘financially speaking, if he had lived. He was a good deal of a plunger, like R. G. Peters, of later days, and if he had lived he would probably have been alternately a mil- lionaire and a pauper several times. The Wolf brothers—Dave and Ben —started the foundation of their for- tunes conducting a store in Evart which had been established by their father. They subsequently transferred their mercantile business to Cadillac, but returned to Evart and engaged in the manufacture of lumbering tools, which made them both rich. The Evart Review was established in September, 1872, and has therefore entered upon its sixty-first year of successful publication. No change has been made in name since the paper was started. I was told that the paper has had but four ownerships during the past sixty years, which is certainly a pretty good record. For forty years or more the paper was in the hands of Minchen brothers— George and Jiesse—who were certain- ly very excellent citizens, as I recall it. George survived his brother many years and came to be regarded as one of the oldest newspaper men, in point of service, in Michigan. He was a very dependable gentleman. The soil East and West of Evart is not strong, but North and South of the town the soil is more fertile and farming conditions are conducted with more satisfactory results. The mer- chants of Evart have always cultivated friendly relations with their agricul- tural friends, which has contributed to the satisfaction and profit of both parties. I was delighted to find so complete a dry goods emporium as that of Davy & Co., in Evart. I do not know of any other town of that size which is favored. Such a_ store naturally draws much trade to Evart which might otherwise go elsewhere. I was pained last Saturday to learn of the death of Walter C. Ashley, who has conducted a collection agency in this city for the past eleven years un- der the style of Ashley’s Collection Service. Mr. Ashley was not only an honest man, but a very energetic one. He was the most dependable collector of mercantile accounts I have ever known. He gave his clients the choice of two systems. One was the 50-50 basis. The other involved the payment of a $25 retainer, in which case he kept 25 per cent. of all receipts and TRADESMAN handed 75 per cent. over to his cus- tomer. When he made a collection his client was handed his share within twenty-four hours. I hope sometime to ‘find a collector who was as success- ful and scrupulous as Mr. Ashley, but such men are few and far between. The two mile extent of black sur- faced pavement on US 31, just South of Mona Lake, is being torn up, to be replaced with regular cement pave- ment twenty feet wide. The improve- ment was greatly needed, because the primitive pavement has not been in good condition for several years. The detour arranged by the contractor is disreputable to the nth degree—sandy, dusty and nasty. I am surprised that the State authorities at Lansing should permit the improvement to start until the detour is well oiled or the dust settled by the liberal use of chloride. Fortunately, the traveler can avoid the use of this wretched stretch of road by turning left on the paved road to the road which passes the Paul Raider place at the mouth of Mona Lake. The sign at the turn is Portoluna. This gives the traveler access to Muskegon or Muskegon Heights by traveling about three miles farther than he has to travel if*he uses the official detour. The longer detour is accompanied by pleasant surroundings instead of non- descript homes and dilapidated out- buildings. I was told by Muskegon. friends that the Eastern stockholders of the Ben- nett Pump Co. are undertaking to force the removal of that great indus- try from Muskegon Heights to the location of the Eastern connection, but that Mr. Bennett has an option on ‘the property and is bending every energy to secure funds to enable him to exercise his option. Mr. Bennett started the business and was the mas- ter hand in building it up to its present proportions. It is to be hoped that he succeeds in his undertaking. The Heights could ill afford to lose two factories the same year. The Tyler plant is now installed in its new build- ing at Niles. There is apparently no branch of the public service in which reckless extravagance does not prevail. The North American Review in the Sep- tember issue publishes an article on the excessive cost of burying a dead congressman. It cost Uncle Sam $21,- 322.55 to conduct the funeral of the father of William Randolph Hearst, besides the check for $10,000 which was handed the widow. The funeral expenses include care of the remains, casket, outside case, flowers, railway transportation and food and drink. In the case of Representative Elston, of California, seventeen members of the House accompanied the remains to destination, at a cost of $5,337.36 for railway fares alone. Nor does the ex- ‘travagance stop when the last words are said at the grave. The eulogies handed out after death are printed in book form—4140 copies in each case lat a cost of $1 apiece. Each congress- man receives four copies and the widow gets (fifty copies. All of these copies are sent out over the congres- sional frank. Burying congressmen at 9 public expense dates back 123 years, when a Rhode Island congressman died. Among the expenses listed on that occasion was “sixteen pounds of crackers, $3, and 11% cheese, $2.81. pounds of Congress allowed the item for crackers, but denied the ex- penditure for cheese. Now the aver- age expense attending the death of a congressman is $15,000. Since history at best is plagued by human forgetfulness, perhaps now, when the conduct of the kaiser’s war is a subject for official controversy, the time has come to speak a good word for what the army called “slum.” So familiar in 1918, it is now almost a forgotten dish. “Slumgullion” was its full name; yet, like most military heroes, it was known chiefly by its nickname. The result of accumulation rather than design, it betrayed the culinary influences of the races that made America the melting pot. It was both democratic and cos- mopolitan. On a common base of beef stew, Hungarian goulash mingled with the New England boiled dinner and Irish stew consorted with roast beef hash Southern style. Although it was known to contain meat, cabbage, onions, garlic and carrots, critics were never long in reaching a point at which identification ceased. It was scornful of vitamins and careless about calories; yet its consumers were loud in their praise. A mess kit of “slum,” a chunk of bread and a tin cup of coffee are known to have inspired a sense of paradise that would have made Omar Khayyam inarticulate. 3y all means history should be re- vised to include at least a footnote about “slum.” Without it the finest strategy of the Allied high command would have remained impotent and Versailles might be only the name of a town and not a treaty. An encouraging story of progress in the campaign of education against il- literacy is found in the report of the Phelps-Stokes Fund, established by the will of Caroline Phelps Stokes to aid in the intellectual and social advance- ment of the Negro race in this country. The accomplishment of the last twenty years is described as “little less than marvelous.” Statistics support this characterization. In 1910 © literacy among the colored population was cal- culated as 69.5 per cent.; the figure for 1930 was 90 per cent. Enrollment in public schools increased from 1,670,000 to 2,289,000 in the same period. At- tendance at institutions of higher learn- ing provides a startling contrast within the twenty-year interval. There were only about 1,500 colored students in college in 1910. Two decades later there were 22,478. Negro illiteracy still accounts for a large part of the National rate, which has been steadily declining for thirty years. It is still more than twice as high as the figure for the whole coun- try. The fault for this condition lies (Continued on page 23) 10 FINANCIAL Solution Demands Full Facts Be Given. Washington statements about our Federal ‘finances continue to be in- complete and misleading. The most recent one is that giving the figures covering the ‘first quarter of this fiscal year. It places the deficit for that period at $400,000,000. Examination shows, however, that this is only part of the story. During the period the public debt, after allowing for cash on hand, increased $680,000,000. This was the real deficit for those three months, as the term deficit always has been used in this country until the last eight months. The same type of discrepancy be- tween what the Treasury called the deficit and the excess of expenditures over receipts was evident, it will be recalled, at the end of the last fiscal year. The Treasury gave the deficit for that period as $2,885,000,000. The excess of outgo over income was $3,- 150,000,000. In the current statement, therefore, the policy of incomplete- ness merely is being continued. The discrepancy in the figures for the last fiscal year was the result of advances by the Treasury to the Re- construction Finance Corporation in excess of $500,000,000. The discrep- ancy between the $400,000,000 and $680,000,000 is caused by the same factor. In statements out of Wash- ington, nevertheless, the fact that the $400,000,000 does not include the ad- vances to the Reconstruction Finance Corporation is not mentioned. Technically, of course, the Treasury does not have to mention this fact. Because of a legal provision the ex- penditures of the Reconstruction Fi- nance Corporation have to be charged directly to the public debt. This technical provision, nevertheless, does not alter the fact, and Treasury offi- cials must be well aware of this, that the public at large considers the deficit as the entire excess of expenditure over receipts. No one would object to the Federal Government’s setting up a capital ac- count and distinguishing ‘between ex- penditures in this category and oper- ating expenses. There is, however, every reason to object to picking out just one group of special expenditures and setting them aside in a separate budget. That is what the Treasury is doing to-day in connection with the advance to the Reconstruction Finance Corporation. The policy cannot be justified even on an accounting basis. At present one of the most pressing problems before the country is the condition of the Federal finances. Even with the complete realization on the part of the public of the serious- ness of this problem it will be diffi- cult to get it solved. Especial care, jtherefore, should be taken in seeing to it that the public has all the facts. The Treasury is not doing this. On the contrary, in the statements issued by it which come to the attention of the general public only a part of the truth is told. Because of the existing law, of course, the Treasury must con- tinue to charge advances to the Re- construction Finance Corporation di- rectly to the public debt. It should MICHIGAN ‘be obvious, nevertheless, that this should not keep Treasury officials from giving a complete and accurate picture when they discuss the condi- tion of our Federal finances, Ralph West Robey. [Copyrighted, 1932.] ++ Sure Way For Investor To Lose His Investment. Investors should bear in mind that the stock market and the stocks that make it up are operated by human beings, all prices are made _ there through the buying and selling by peo- ple. Consequently, the market on in- dividual stocks indicates the outlook and methods of people who make the markets. Investors should investigate these methods, study the number of points which each stock makes in. its moves, either up or down, and investi- gate carefully the volume of sales on which its major or minor moves stop or end. They should attempt to de- termine whether these bottoms or tops or resistance levels are made by a slow movement or by a fast run up. The charts will indicate sharp tops and round tops, square tops and triple tops. These various formations all will indicate to the trader some definite sign by which he can judge the pur- chases or sales. Investors should remember that stocks do not all move alike. Some are leaders, others are followers, some fast movers and some slow movers. Some stocks make flat tops and then have a sideways movement before making a move in either direction. In- vestors should remember that distri- bution takes place in stocks that make sharp tops. They are distributed as they are run up and sold on the way down. Usually, after making a sharp top, they break down and then stop. A great many investors then step in to buy. This, in many cases, is just a start of the downward trend. The amount of distribution and the time it requires to distribute stock de- pends on the amount of shares out- standing, the value of stock and how well it has been advertised to the pub- lic. If investors will watch a stock when it reaches a level, they will find rapid moves up or down, a large vol- ume of ‘trades and both short gelling and buying: It iis at this point that investors are attracted to this particu- lar stock due to its wide fluctuations and the fact that they think that there are great opportunities in catching these moves. The following is a good rule to watch and indicates distribution. ->—_—_ We get ahead ourselves by helping other people forward. ON CAMPAU SQUARE account. modate you regardless of the size of your banking requirements. And, what is equally important, it is big enough to appreciate you regardless of the size of your When and how can we serve you? GIAYLO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices Why You Should Choose This Bank This bank is big enough to accom- 12 MICHIGAN TRADESMAN October 12, 1932 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Bberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Here and There in Grocery Manage- ment. “The grocery expenses must come down,” said some far seeing observers a few years ago. That did not “set well” with the rank and file, always touchy about their margins. But grocery expenses have come so far down in the interval that already the percentage formerly allotted to ex- pense covers expense and profit on the average. Stock turn—turnover—which about six, average, now runs nearly Let us note, however, includes ran once monthly. that this is an average. It ratios from 6.1 to 48 times. And this is among full service grocers. So we can see that there is ample room for further progress. The keynote is sales, selling. One hearing that statement asked, “How about the overhead?” But the answer is the same: Keep after your sales. The rest follows. We can afford to take a second look at a list of ways to cut retail prices, published a while back, which should read ways to cut expenses. Here are some of the points: Reduce sales expense by individual- izing records. A and B may be draw- ing $1,000 each per year, but A’s sales may be $20,000 and B’s only $10,000. Observe that here you raise the aver- age of sales per person to cut costs. Reduce by employing part time workers in busy times. One well managed store has 20 per cent. of its workers on part time. Again we study sales, Place fastest moving items where clerks can get them most easily. Fewer steps increase sales per person. And so we see it is still sales. Reduce rent ‘by increasing sales per square foot of floor space. Interior rearrangement goes far in this work, but it’s all sales. Reduce rent by subdividing the store if it is too large for business done. Sublet part at any return rather than use more than you need, for the real expense is man power. Sales expense —man power—is over half the total cost of operation. Any reduction therein helps. And again this is sales regulation. Encourage customer circulation that they may see more, buy more, help themselves to more—thus reducing the cost of sales through making sales easier to effect. There are other factors apparently far removed from sales, ‘but the great- est of all things in business is sales. Commenting on a short-weight in- cident, a trade editor says that a man may be honest, yet give short weights. This is specially true in small towns where facilities for scale testing are absent. One cause of shortweight is care- ‘essness. Another is defective scales —out of adjustment, dirty, ill-kept. An ‘be. inspector recently said: “It’s terrible, the filthy condition of some scales.” Some think it is never necessary to look over their scales, not realizing, apparently, what delicate mechanism a scale must be. Defective scales can cheat the mer- chant as well as the customer. For a trifle of cost anyone can provide a few standard weights and keep his scales in order. And it is well to think that the law fines for short weights—not for either good or ‘bad intentions. A striking instance of the certainty which characterizes British law is that of a grocer in an Ontario town who was fined $1 and costs for keeping open after 1 p. m. on Wednesday, July 6, “contrary to a local by-law.” Before that case was decided the by- low in question had ‘been repealed, but because the law was in force when the offense was committed the grocer was made to pay just the same. Whether as grocers or simply as citizens, this is worth observing: that the effectiveness of British law arises from the certainty of its action—not from its severity. Our trouble springs more from our easy-going laxity and will to disregard laws we take lightly than from lack in our laws themselves. We should be better off if we took all law seriously, respected it, backed up its enforcement, regardless of who might be affected by it. Reverting again to sales—the cen- tral factor in business—I print once more the significant figures of ratios as they stand now. The figures to aim at are these: Grocery sales in a general store, per person employed, per year, $14,268; complete food mar- ket, $14,360; service grocery store, $15,971; cash-carry, self-service type, $20,031. Let us not be misled by that last figure. Let us think rather of the third figure. Despite lowered values, which are fully $3,000 above what ruled a dozen years ago. It is a good figure to aim at by the service grocer. The $4,000 odds advantage gained by non-service is attained by prices cut so low that little profit is left, plus the help customers contribute to their own service, Let us make no mistake about it—cash-carry business is not all sunshine—as I expect to show later on, : But the forward moving merchant always aims to surpass his previous record, no matter how good that may The man whose sales-per-person have attained any of the averages above indicated is not thereby war- ranted in feeling altogether satisfied. We must always remember that any average is a mean between extremes. Hence, that near $16,000 average in service stores indicates that individual sales are far above that in many ser- vice stores. Truth is, in business there is no resting place. We are never justified in ceasing efforts. There is no chance to sit down. For in any environment there are enterprising merchants watching their own chances to get ahead. Therefore, if we relax our efforts, others stand ready to push ahead into the higher ground we leave open to them. Our aim must ever be to attain yet higher levels. pressure of adversity. Five and ten (Continued on page 13) One advantage of American mass production economies is revealed by » e ¢ KENT STORAGE COMPANY Grand Rapids, Michigan EGGS - EGGS - EGGS APRIL and MAY Candled Whites or Browns Now shipping finest quality Wire or Write us for prices. The MONARCH Way “See It in Glass—Buy It in Tin’’ Ne guesswork here—“The Monarch Way’’ permits you to show quality ... Customers see, in glass, the perfect condition, full @ pack, size, style and true value of Monarch Finer Foods—the exact same quality they buy in tin... Decide now to fix up your store “The Monarch Way.” We furnish everything needed— Display Brackets, Pickle Stand, Flood Lights, etc.—all on attractive terms. APR A D i Oo i. | the Monarch Mystery Tenor, everySunday p.m.C.S.T. 2 p.m. E. S. T.—N. B. C. Blue and Northwest networks. -------------MAIL COUPON NOW------------ 1 ! REID, MURDOCH & CO., Drawer R. M., Chicago, IL, Dept. { : Please tell me about ‘The Monarch Way” to larger sales. MT-10 : l { Name 1 Address. ‘ pe Ss a | eS ae we ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee oe oe 2 OT UTNE DE) Ad VALLEY CITY MILLING CO. GRAND RAPIDS, MICH. THE GREAT AMERICAN BREAKFAST “ 1932 October 12, MICHIGAN TRADESMAN 13 MEAT DEALER into 3 inch squares or long ovals, and about. Such are some of the sweet folks can certainly do without new Slichigan State Association of Retail on ae a - a sige a sau- uses of adevrsity. a in he Sie . Meat Merchants. sage. Fold edges together, place in a ee : ae - erhaps all this shows that good President—Frank Cornell, Grand Rapids ' Groceries is the line which main- Vice-Pres.—E °. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be heid in Grand Ranids date not decidea Bacon and Picnics Sell Better Than Hams. A better demand for bacon and picnics was a feature of the meat trade during September, according to a review of the live stock and meat situation issued by the Institute of American Meat Packers. In contrast, smoked hams declined in price during the mionth, and are now. selling at levels from 35 to 45 per cent. lower than at this same time a year ago. Hog prices at the close of September were slightly lower than at the open- ing of the period. Wholesale prices of dressed beef improved during the first two weeks of September ‘but moved lower from that time until the close of the period. Prices of choice, heavy-weight cattle moved slightly higher during the month, but other grades declined. The wholesale prices of dressed lamb were steady weeks but moved closed. during the first two lower as the period Prices of sheep and lambs de- clined during September. The export trade in meats was of small dimensions during the month. —_+--____ Sausage Is For Every Meal. In the fall and winter, sausages of all kinds come into their own. They are delicious for breakfast, for lunch- eon, for the simple dinner. They may be used to make steak or chops do double duty in case of unexpected guests, The housekeeper may just cook a dozen or so little link sausages and serve them on the meat platter and her guest will never notice that his helping of steak is cut pretty thin. Sausage meat is put up in casings or in bulk. In cooking link sausages the skin should be pierced so that it will not burst in cooking. The bulk sausage is made into little cakes or slices cut from the compact roll, which is one form in which it may be pur- chased. The sliced sausage meat should ‘be dipped lightly in flour, put into a hot frying pan and fried rather slowly until crisp and brown. Fried apples and sausages make a wonderful breakfast dish on a cold morning. It makes an equally delicious dinner accompanied by a heaping dish- of hot riced potatoes and a green salad, Fried Apple and Sausage. Slice thinly from the sausage roll as many pieces as required. Dip in flour and brown nicely on each side in a frying pan. At the some time fry in part of the fat in another pan, halved, but unpared, apples. Slice a bit from the end and dip the cut part in flour mixed with sugar. Fry until soft and a rich ‘brown. Arrange the pieces of sausages on a hot platter and sur- round with the golden brown apple rings. A simple dish for luncheon, but a decidedly good one, is smothered sausages. Smothered Sausages. Roll rich baking powder biscuit dough one-third of an inch thick. Cut buttered pan, brush over with milk and bake in a hot oven (450 degrees F.) until golden brown. Brush with butter and garnish with fried apples. You may serve the sausage rolls plain or with Macedoine sauce. Macedoine sauce is simply a well-seasoned rich cream sauce to which finely cut cook- ed vegetables such as carrots, green beans and celery are added. Hominy is an old-fashioned article of food which goes very well with sausages. Samp may be used instead of hominy. Concordia sausages may be made the main dish for dinner. The hominy or samp, as the case may be, furnishes the starchy food, so pota- toes are not necessary. Here is the way to prepare this dish. : Concordia Sausages. Put a layer of thoroughly cooked hominy or samp in a shallow baking dish. Season it with one tablespoon of ‘butter and salt to taste. Cover lightly with grated cheese. Now ar- range the required number of small cooked sausages over the top, radiat- ing from the center. Set in the oven to brown. Serve with slices of pine- apple which have been fried in butter until brown and soft. > Here and There in Grocery Manage- ment. (Continued from page 12) store long have sold electric bulbs at 10c to 15c, made in Japan—prices “‘be- low American standards” apparently. But now our big electric manufactur- ing companies make bulbs with 500 hours life in them which anybody can sell for 10c on a satisfactory basis. Is that bringing down anybody’s standard of living or other? I do not think so. History does not so indi- cate. The effect undoubtedly will be that folks will have more electric lights about their homes, each of higher power, hence more wholesome for the sight, each using more cur- rent. All of this works into a bene- ficent circle, as against the vicious circle we have lately heard so much Pe ee Pat eee oe ce or) etled 177 T TTT TTL eae Po stmas | tn) Vi pk? —— a Gs A \ A . the RUSK ; ; that is win- ning ever-in- creasing favor with both gro- cers and cus- tomers! Made _ for 50 years by the. . POSTMA Biscuit Co. ii} ill iO yy — yy * Ty By AN e — \ : 8 Grand Rapids ° os ns: Recommended. by Pays og, Comp ommende yy FAY. he CLL he Genuine Rusk tains its volume almost unchanged in bad times as in good. We would say this is because “folks must eat.” But the Wisconsin Retail Bulletin shows that furniture sales find ready con- sumer response these days wherever retail prices have been kept uniform with lowered anybody wholesale costs—yet would offhand, that say, Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 SALESBOOKS NOW is the time to order. We save you money. Battle Creek Sales Book Co. Battle Creek, Mich. Sell the Nationally Advertised PERFECTION DOG FOOD (Sacks or Packages) CANNED MEAT FOOD A (Contains No Horse Meat) Write for Prices Perfection Foods Co. Battle Creek—Dept. 50—Mich. business practice results in good busi- ness always and in all lines. Maybe that further indicates that what it is wise to do in slow times is exactly what is found sound in good times— practices are always Paul Findlay. good ‘business good. Many talk for the sake of talking. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS 5 RODUCT OF GENERAL morors WITH FAMOUS COLD CONTROL AND HYDRATOR (ec iss SSS : perntantcire| All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. 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Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. ¢ brand You know A complete line of canned vegetables and fruits 14 MICHIGAN TRADESMAN October 12, 1932 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore. Detroit. The Small Town Dealer and the Second Hand Stove. In the selling of stoves, one of the small town dealer’s chief problems is the second hand stove which his cus- The big his own tomer wishes to “trade in.” city dealer has, of course, “trade in” problem; but he is helped by the fact that second hand dealers and direct purchasers in the city ab- sorb a great many second hand stoves. In fact, the city dealer can often say: “T'l] allow you so much for this stove, but why not try to sell it direct? You are apt to do better.” The country customers, however, and the small town resident lack these facilities for getting rid of the second hand stove: and the result is that, in whatever deal he makes for the new stove, the hardware merchant has to make provision for a trade-in. Under the circumstances, the small town dealer is well advised to study the problen: and discover methods of turning his “trade ins” into money and, if possible, into more money. One such dealer says: “I have no trouble disposing of the second hand I take in part payment. Of course, it is a bit diffi- cult to get rid of the really ancient models. Yet I make quite a bit of money out of the line. “For instance, six years ago I sold a This year he came range. Of stoves range to a farmer. in and wanted another course it was up to me to take the old range in part payment. I allowed $10 which suited the farmer. He was good for the rest of the money, and I got a fair share of it in cash. I got a new grate for the second hand range, and did a few things to it which cost around $2. And I sold it for $17. Two profits made out of that one stove; and practically all cash business, and the rest as good as cash.” Another instance involved a double trade. A farmer wanted a new range, but he wanted to trade in not merely an old range but a still older Quebec heater. The dealer tried to side step the double trade in. But eventually he acceded, got the balance in cash, and after overhauling the two trade in items sold them for cash, wtih a fair little profit. Everybody can’t do that, though. It requires one thing. That thing is a pretty intimate knowledge of your community and of just where you can place these second hand stoves. More, the dealer must know what he can get for them before he makes his dicker; and that knowledge isn’t acquired off- hand, All of which means that the dealer who systematically undertakes to accept old stoves in part payment must make a thorough study of the subject. A dealer in a town of about 8,000 people stresses the point that the most important thing in accepting old stoves in part payment is to secure a proper market. “In normal times,” he said, “I can’t get enough of them to meet the de- mand; and even now all I take are I can make money on them absorbed. ‘be counted on right along. I made an extravagant allowance for the second hand stove.” Suppose a customer buys a range at $50. This dealer is accustomed to al- lowing $3 to $4 for cash. If, however, an old stove is taken in part payment, the allowance, from $5 to $15, is set off against the time price, whether or not the balance is paid in cash. The old stove is immediately repair- ed and cleaned. Then, when a cus- tomer objects to the high prices of the new ranges or heaters offered him, he is shown the old model, He is frank- ly told that it is second hand. But it has been overhauled, and it looks good. The customer is told that if he takes it, and it doesn’t give satisfaction, it will ‘be taken back within a certain time and full allowance made on a new range. With rare exceptions these old stoves give good satisfaction; in the cases where they don't, the dealer is pretty sure to sell a new stove. Asked if this business interfered with the sale of new stoves, the dealer stated that it did not. The second hand stoves merely displace a possible line of cheap ranges which could not to give satisfaction. Meanwhile, taking them in trade helps to sell the high class line the dealer is featuring. The second hand range appeals to the customer who cannot afford to buy a high priced range; or to the customer who wants to set up housekeeping at a modest expense, and whose future ‘business is assured by the promise of full credit on a new range within a certain time and part credit after that. In a town of 3,500 people a rather peculiar situation has developed. The dealers handling stoves stick to qual- ity goods and allow no trade ins. By stressing quality and allowing credit they sell quite a few ranges and heat- ers. There is, however, a certain for- eign trade the retailers do not reach with their quality goods. To meet this demand the second hand dealers buy up old stoves. They shine up these old stoves and re-sell them to the cheap trade at a good profit. Usually the overhauling is merely superficial and unintelligent, and the purchaser gets a rather unsatisfactory stove. Ultimately, when he can afford it, he buys the quality article from the retailer, and sells ‘his old stove to the second hand dealer. Handling the second hand _ stove undoubtedly helps the legitimate hard- ware dealer to sell the new stove. The chief danger is allowing too much for the trade in; while there is the added danger of taking in more stoves than you can re-sell. The re-selling of the old stove after it ‘has been overhauled does not seem to interfere materially with the sale of new stoves. In fact, it can often be made to pave the way for further business in. new stoves. Handling the old stove is an art and a science. You must look after the old stoves systematically. Don’t thrust them into a store room for attention at some remote future time; but, at once, have them overhauled and put in shape to re-sell. The overhauling should tbe intelligent and thorough; with a view to making the stove thor- oughly efficient and presentable. Of course I couldn’t if Then you must know where to re- sell such stoves. Proper overhauling and a strong guarantee back of every second hand stove you sell, will help. People will Jearn in time that your second hand stoves are dependable; and instead of you having to go out after business, ‘business will come to you. It takes time, however, and consistent, intelligent work to build up the reputation that will make the sale of old stoves an easy matter. Victor Lauriston. +++. Chain Steres Meet Another Tax Defeat. The chain stores have just been beaten again in Mississippi over a chain store tax. The tax law is as follows: 1d Upon every person engaging or continuing within this State in the business of selling any tangible property whatsoever, real or per- sonal (not including, however, bonds or other evidence of in- debtedness, or stocks), there is likewise hereby levied, and shall be collected, a tax equivalent to one-fourth of one per cent. of the gross income of the business; Pro- vided, however, that in the case of a wholesaler or jobber, the tax shall be equal to one-eighth of one per cent. of the gro:s income of the business. Provided, further, that if any person shall operate more than five stores in this State, at or by which any such property is sold, at retail, there is likewise hereby levied on, and shall be collected of such person, an addi- tional tax equivalent to one-fourth of one per cent. of the gross in- come of the business of all such stores. The chain stores fought the tax bitterly, as they particularly hate a tax on sales. The courts, how- ever, upheld the tax at every point. ——_>- + A Business Man’s Philosophy. A reader writes: “If you were to go down town, walk into a gent’s furnishing store, point to the fifth shirt in the pile in the show- case and tell the clerk to wrap it up; carry it home, find out that it was three sizes too small for you, just what would your wife say to you? “That is how the average man gets his job. “T have been through the mill and I made up my mind that if I ever be- came an employment manager I would let the men I hired know just what to expect. My opportunity came with an automobile manufacturer. “I sold the company to new em- ployes—the officers, its foremen, the wages and even the toilet facilities. We had the most contented group possible. An investigator, sent out by a trade Magazine, Stayed around the plant two days and told me he never saw so many smiling men in a factory. “The average man when seeking employment has to tell his education, experience and stand a physical ex- amination. Im return he is given no information about the company hiring him or the conditions under which he is to work. “We all have our tastes or prejudices and we are apt to feel that we have been deceived if anything we expected in a plant does not satisfy us. A dis- gruntled man is like a rotten apple in a barrel—he spoils those around him. If you make a salesman out of your employment manager you will see that it works wonders.” William —_>+ + ___ Demand For Flatware Increases. Feather. Increased demand for sterling and plated silver flatware was noted in the wholesale market this week. Retailers placed substantial orders for sterling goods for later delivery and for* plated ware for immediate shipment. Accord- ing to buyers the sterling will be used for both Thanksgiving and Christmas promotions, while the plated goods are wanted mainly for current selling. A revival of consumer interest in the piecemeal purchase of sterling flatware is reported as a result of the trade’s promotion of sterling flatware in quan- tities small enough to avoid payment of the excise tax required on all silver- ware sales totaling more than $3. ——_++.____ Smart Boy. A small boy, leading a donkey, passed ‘by an army camp. A couple of soldiers wanted to have some fun with the lad. “What are you holding on to your brother so tight for, sonny?” asked one of them. “So he won't join the army,” the youngster replied. ——>+>______ Economical use of water is insured by a new faucet which opens at a downward push, delivers a predeter- mined flow, then automatically closes. Wholesale Only. 342 MARKET ST., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TUNCAN IRON SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. (SAME DAY SHIPPERS) GRAND RAPIDS, MICH. 500-508 Monroe Ave. AWNINGS, TENTS, COVERS and SAILS Complete Line of Camp Equipment For Sale or Rent. WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS. CANVAS BELTING MADE TO ORDER. GRAND RAPIDS AWNING & TENT CoO. Phone 85145 Call us for Awning Storage. Grand Rapids, Mich. ap October 12, 1932 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt. Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Increase Novelty Notion Output. The novelty goods branch of the notion manufacturing industry has been forced onto an overtime produc- tion basis in the last two weeks in or- der to cope with delivery orders on holiday goods. Manufacturers complain that purchases which should have been made in April and May are reaching the factories at this time and predict that a serious delivery problem will result within the coming three weeks. In response to the unexpected call for goods prices have advanced slightly on more desirable items such as wardrobe accessories and sewing kits. Orders for staples continue at a normal level for this season. —_—_++.___ September Hose Sales Heavy. The hosiery industry enjoyed one of the most active months in its history during September from the standpoint of new business booked. Earl Constan- tine, managing director of the National Association of Hosiery and Underwear Manufacturers declares. Most of the mills are operating at full or near full capacity and their orders on hand will keep them occupied through November and in many instances December he said. The larger demand has, of course, increased the number of men and women given employment by the in- dustry, he added. —_+>>___ Spring Curtains Orders Start. Heavy advance buying of curtain materials for Spring, 1933, lines is noted in the market this week. Popu- lar price goods, chiefly in patterns, have attracted manufacturers now stocking merchandise in anticipation of an ex- ceptionally active Spring demand. Cur- rent orders continue heavy, with mills finding it difficult to comply with re- quests for favored goods. Price ad- vances of 5 to 10 per cent. have had little effect upon buyers. At present the delivery problem takes precedence over the question of prices as far as the trade is concerned. —_++>—__- Holiday Orders Expanding Slowly. Orders for gift merchandise and items for Christmas selling continue notably slow in developing even in more staple lines. Many buyers are still somewhat hesitant about: placing orders now for the Christmas period, although they are generally much more ‘ confident regarding the outlook than was the case two months ago. The view is held that a flood of buying is likely to develop next month. This is supported by reports from leading re- tailers that an early start on Christ- mas promotions is being planned. —__2+»__—_ Active Call For Novelty Jewelry. An active demand for bracelets, brooches and earrings features buying of novelty jewelry. The call for brooches has been particularly heavy and compares with little or no demand for these items last Fall. Business in earrings also continues well ahead of MICHIGAN last year, with reorders coming through on this merchandise. Two types are sought in bracelets, buying interest being divided between the hinged and so-called “dome” styles. The latter, sponsored by leading Partisian coutu- riers. are of the bangle variety, but in- stead of being flat are curved like a dome. Barpins, novel safety pins and Ascot clips are in good demand. Go!d, silver and copper lead in the metal effects favored. ——_+ -~___ Berkshire Raises Hosiery Price. A further advance of 25 cents per dozen in 4-thread 42-gauge full-fash- ioned silk hosiery was made last week by the Berkshire Knitting Mills, bring- ing the current quotation to $4.50, the National Association of Hosiery and Underwear Manufacturers was advised. A similar number was also advanced to $4.50 by the Rosedale Knitting Co. Pointing out that demand for hosiery during September was the best of any month of this year, the Association said that this buying movement has taken care of 33 to 50 per cent. of Fall re- quirements and that a second buying wave is due. ——_>++___ To Price Spring Woolens Oct. 15. While several important mills are showing Spring lines of men’s suitings, prices will not be named officially until about Oct. 15. Current opinion about new quotations is that they will be practically unchanged from those now ruling on Fall goods and that mills will wait until after the National elec- tion before attempting an advance, based on higher commodity prices. Some mills are worried over the fact that they will not be able to get into production of Spring styles until very late this year, as Fall fabrics will oc- cupy production, in some cases, until late December. —_—_—_~++.+___ August Silk Imports Up Sharply. Raw silk imports of 56,859 bales dur- ing September were 18.4 per cent. higher than those of the same month last year and compared with 61,412 bales in August, according to figures issued by the Silk Association of Amer- ica. Mill takings during the month continued large, the total of 59,694 bales being 10.9 per cent. higher than in September, 1931, and only slightly smaller than the August total of 59,905 bales. In storage on Oct. 1 were 49,- 393 bales, the smallest quantity avail- able at any time this year. Japanese silk in transit at the end of September totaled 42,800 bales. —_-2+>____ Active Cushion Buying Noted. Re-orders on medium price decora- tive cushions and substantial initial business on holiday numbers is re- ported in the wholesal emarket. Cush- ions to retail in the $1.95 to $5 retail ranges are moving freely, with interest centered on the low-end goods for im- mediate sale and the higher price prod- ucts for holiday promotion. Tailored cushions covered with rayon and silk in shades of rust, green and taupes are favored by buyers. The call for lace- trimmed styles, producers said, is con- siderably smaller than in the 1931 Fall season. TRADESMAN Weather Affects Millinery Call. Weather vagaries recently have had an effect on consumer demand and re- orders for millinery show a let-up of the pressure which featured recent buying. Producers, however, continue to buy on orders in hand and the belief is general that a strong pick-up will develop with the arrival of cold weath- er. The new models to be worn tilted forward on the head met with good response. New variations of sail- ors, turbans and beret types are being Felt continues outstanding in have shown. materials. —_—_—+++~+___ Van Heusen Collar Prices Raised. As a result of the higher cotton prices now prevailing, the Phillips- 15 Jones Co. will restore on Nov. 1 the former retail price of 35 cents each or three for $1 on its line of Van Heusen collars. The present price is 25 cents. The move will enable the manufactur- er to reconcile selling prices with high- er production costs and will aid the retailer to return to higher-price units of sale and larger dollar margins of profit, the announcement said. All or- ders from stores dated prior to Nov. 1 will be taken at the current whole- sale prices. + ____- In a new back for rugs the woven fabric is imbedded in pure latex. Such rugs are said to lie firmly on the floor, to require no nonskid linings. any longer.” MICHIGAN BELL TELEPHONE CO. “Jim called last night and asked me to go to the game with him’ “Vm certainly enjoying myself since we’ve had our telephone put in. Before, no one could call us, and I missed a lot of good times. “Mother said she never did feel safe without a telephone, because she knew she couldn’t summon help in case anything happened. “And then, when Dad got sick and couldn’t even call the office, he decided that, consid- ering the value of the service and how little it costs, we couldn’t do without a telephone =e GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A-P IDS C HIGAN ‘ | 16 HOTEL DEPARTMENT Sidelights on a Trip To Pomona. Los Angeles, Oct. 8—One certainly gets a thrill out of the numerous side trips which can be made out of Los Angeles. Now Pomona is only fifty miles away, and | have been there a dozen times, to say the least, yet the other day a friend took me over there to the county fair and added much to my joy by negotiating a route never before explored by me. Construction is not yet completed on what is known as the San Jose Hills route,-but as a starter it can be announced that it will bring this delightful suburb just three miles nearer to the Angelic City, and for added measure quite a bunch of delightful sight-seeing will be thrown in. With the view in mind of making a “preview” of this so-called short cut and visiting some of the places of interest along the way, a small but select party of us. started out last Saturday and made an_ interesting loop trip, taking in the sights atthe State Narcotic hospital near Spadra, Pomona College and the celebrated W. K. Kellogg stock farm, recently donatéd to the state by the Michigan health-food producer. While the short cut between El Monte and Pomona has not been completed, we went out on Ninth street to Ford boulevard, thence North over Garvey boulevard through the Coyote Pass, following the principal artery until it bisected Valley boulevard East of El Monte. From this point we followed Valley boulevard drive until Pomona was reached. The new road makes a wide swing to the South from the present route takes -between these two points, and the direct line the proposed short cut by way of West Covina will offer. At Spadra, seven miles West of Pomona we turned North into the hills where the Narcotic Hospital is located. This sanitarium nestles against the base of the hills on the North side of a huge bowl. The setting is par- ticularly attractive, and the forty acres comprising the hospital property pro- vide an interesting scenic spot little known. to the average tourist, or, I might say motorist who has negotiat- ed this district previously. At Pomona we made a short stop at the chamber of commerce for information concern- ing historic scenery in the vicinity. On the grounds of the Ebell Club in Pomona is the largest camphor tree in the world. It has a tremendous spread and occupies enough space to build a modern apartment house for fifty families. This tree was planted in 1883 and the property acquired by the Pomona Ebell Club in 1922, An- other landmark is Christian Oak, lo- cated on North Kenoak drive near Ganesha Park. A tablet on this tree reads: “Under this tree was held the first Christian services in Pomona Valley. March 19, 1837.” Of further interest is the H. J. Nichols’ home, an adobe house dating back considerably over a hundred years and retained to- day in practically the same condition as it was when the Spanish dons and donnas graced it with their presence. Heading back to. Los Angeles, we made a visit to the Kellogg ranch, be- fore spoken of. This institution, which harbors the finest “herd of Arabian horses in the world, is open to the public, without charge, every Saturday afternoon, in an immense patio, where these steeds are put through their paces. Just over the hill North of this ranch is found the beginning of the half-million dollar unit of the Garvey-Holt avenues highway, con- necting Pomona with Los Angeles. The strip at this point is known as the Kellogg Hill cut-off and will elimin- ate the winding hill found here by cutting across a U-shaped stretch of road. It is from this point to another one six miles distant that the new construction work is progressing. The old highway cuts back and forth across it and it will be some time next MICHIGAN year before it is completed, but it will be eighty feet wide, of solid concrete, just like all these other California highways you hear of, and it will be very largely used for through traffic. Hotel Mayfair, one of the show ho- tels of Los Angeles, ‘built a short time ago at an expenditure of $2,000,000, backed up by the Strauss organiza- tion has gone astray. It is asserted that at no time since its installation has it had a house count in excess of forty per cent. George Cummings, well-known among Michigan hoteliers, has been its manager. Sometimes the hotel man takes a survey of himself and asks the ques- tion: ‘Are hotel rates too high?’ The hotel man can answer honestly and satisfactorily to any fair-minded guest that the average hotel charges are actually at rock-bottom, and that the hotels would go out of business if they tried to make them any lower. The matter of empty rooms is one factor that helps to set rates. If every room in the hotel were filled regularly it would be a different matter. It would be the old story of mass production, being more economical, with a. conse- quent decrease in the price of the product possible. There are a few more factors.that enter into the fixing of hotel rates. Only about 48 per cent. of the area of a hotel is productive of revenue to the operator. The other 52 per cent. of the hotel’s space is taken up with lobbies, hallways, writ- ing rooms, stairs, lavatories, working spaces, such as kitchens, etc. Space of this sort is necessary for the guests, yet it does not bring in any revenue to the hotel. Besides this operating expenses, outside of wages, have risen in hotels more than in any -other line. In some cases I might say they have advanced 250 rer cent. I do not need, in this connection, to make any refer- ence to the tremendous increase in taxes. Room rates, on the contrary have been reduced very noticeably, in the almost hopeless attempt to stimu- late trade. An investigation of rates in Over six thousand hotels, conducted by one of the hotel journals shows that the room costs were never ad- vanced to the extent of increase of other lines. Hotel rates may. go lower, but- such reductions will be made by receivers. The real owner has gone the limit. Uncle Sam has discovered that the 3 cent postage charge on letters has almost blasted that type of ‘traffic. .Now they are going to play hob with parcel post rates. Of course the Gov- ernment ought to make an honest ef- fort to plav even with such service, but, after all, the postal department, out of the multitudinous divisions, commissions, etc., is the only one which returns the taxpayers anything in the shape of service,:so it might be given half a chance somehow. _ Maybe the Wisconsin primary elec- tion may be interpreted as an indica- tion that the Nation is going .either radical or conservative,’ but my guess is that there are just a,lot of badgers who have had their toes pinched and they are willing to try anything once, just so itis a change. This year the voter is venting his-primitive impulse to hit at constituted authority’ wher- ever he finds it, as an expression of his resentment of what has happened to him, and which, with characteristic blindness, he insists on blaming on the party in power. It is going to hap- pen in a lot of places just as it. did a decade ago. ae A lot of hotels and restaurants spoil an otherwise tempting table d’hote meal by leaving off a very important item—salad. Ata cost of a few cents this essential might be added and its cost compensated for by abbrevating some of the heavier items, A lot of folks nowadays consider a tasty salad TRADESMAN one of the chief elements in a meal and I agree with them. That food luxuries of a former day have become the necessities of to day is indicated peculiarly perhaps, in fig- ures showing the consumption of tropical fruits in temperate regions, and different items of this nature which were rarely called for in hotels and restaurants of a generation ago are now consumed by all classes of patrons, A recent survey made by the U. S. Department of Commerce in one principal industry, shows that of the total spent for food approximately 6 per cent. was for fresh fruits. The report comes to me to the effect that while the summer hotel business in Michigan during the present season, was short of what iit should have been, Canadian hotels had a ‘banner year. It may be, as some claim, that the Vol- sted program, had a lot to do with it. There is no other reason I can think of why Canadian resorts can offer any better entertainment than are supplied by Michigan operators, hence we must take it for granted there is some- thing in the reasons set forth. An- other claim is also made and that is Canadian authorities have very little trouble in handling the traffic situa- tion, so far as drunken driving is con- cerned, which speaks volumes for the quality of the liquor supplied over there. Detroit hotel operators have _ per- fected an arrangement with the prin- cipal laundry owners of that city whereby hotel laundry found in the hands of private parties will be re- turned to the rightful owner. This move, it is expected will save a large sum annually to the various hotels and will have a very substantial effect on “linen snipers.” It is a curious fact that the average small ‘business man does not know whether he is making or losing money. He sees a store or restaurant full of customers and a lot of money coming in. Not until the smash comes does he realize that he has been doing business at a loss. I know a Detroit man who made a fortune buying and selling the same restaurant a number of times. He succeeds where others fail because he knows exactly the number of slices of tomatoes he can place on a plate and make a profit. He knew the exact margin of profit on every order he placed on his table, while others just guessed at it. The Colonial Hotel, Cleveland, has been leased by the Railroad Postal Clerks Association, as one of a chain of hotels throughout the country, The Colonial was operated by George Ful- well, for many years prior to his death. Mr, Fulwell, as we all know was as- sociated with hotel operation in Mich- igan for many years, latterly, prior to his demise, associated with his son- in-law, Robert C. Pinkerton, in con- nection with Hotel Normandie, De- troit. _Last week’s issue of the Hotel Re- view had a very readable biographical sketch of Wm. K. Carroll, manager of Kellogg Inn, at Battle Creek. Mr. Carroll, but 25 years of age, is um doubtedly one of the youngest, if not the youngest hotel executive in Mich- igan. He is a graduate of Cornell Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. October 12, 1932 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS" That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire c'ty block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria cite Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums “i 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon je Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST w. NEIR, Receiver. * % re aie ab i ite a me October 12, 1932 MICHIGAN TRADESMAN 17 University Hotel school. According to all reports he is giving a good ac- count of his stewardship of the Kel- logge interests. The annual convention of the Ameri- can Hotel Association is to be held at Memphis, Tennessee, next week. From all reports it will undoubtedly be the most interesting and important of any session ever held by the organization. The recent entry of the organization into the political field for the purpose of securing the repeal of the eighteenth amendment has had much to do with the increased interest manifested. Pending a hearing of action filed by the Union and Peoples National Bank, Detroit, for distribution of liens or disposal of property as asked in pro- ceedings started recently, Clarence B. Haves has been named as receiver of Hotel Hayes, Jackson. This is only one of a lot of similar institutions which are bound to have an application of the vacuum cleaner before the “cruel war is over.” A good hotel, well con- ducted, but in a field already fully oc- cupied. The Wisconsin Hotel Association is holding its annual convention at Osh- kosh, this week. This is one of the worth while hotel organizations of the . Nation, with a full record of accomp- lishments to its credit, thanks to the efforts of its secretary, Herman Kletszch, manager of the Republican House, Milwaukee. The Rotary Club held their 884th session at Hotel Statler, last week. It was the occasion of the club entertain- ing the hotel officials, including H. W. Klare, vice-president of the Statler organization, and J. H. Pichler, resi- dent manager. Mr. Klare was the featured speaker of the evening. The large hotel in a hustling town is a highly concentrated city in itself, ac- cording to Mr. Klare, in which the manager plays the varying roles of mayor, police commissioner, judge, jury, city clerk, treasurer and fire chief. Commenting on the lighter side of hotel operation, Mr. Klare told of the wealthy guest who squeezed his own orange juice rather than pay for it, of the society dowager who obtain- ed her daily newspaper off a nearby park bench, and of the three men who walked out of the lobby with a grand piano and nearly got away with it. The J. H. Cain csiake, at Battle Creek, has cancelled the lease held on- the Clifton Hotel, that city, held by C. G. Hammerstein, and will continue the operation of same under the man- ‘agement of Fred De Tray, who has had charge under the Hammerstein administration. Mr. Hammerstein is well known among the Michigan fraternity, having represented Albert Pick & Co., in that territory for many years before embarking in actual hotel operation. Mr. and Mrs. Reno Hoag, of Hotel Lafayette, Marietta, Ohio, have been enjoying a motor trip through the Southeastern states for the past month. They are well known to the Michigan fraternity. Every hotel man in the Middle West knows Dave Olmstead, who was for some time connected with the execu- tive department of the Book-Cadillac, Detroit, as well as manager of the Park - American, Kalamazoo. Mr. Olmstead, it is announced, is now as- sociated with Hotel New Yorker, New York City. Preston D. Norton, manager of Ho- tel Norton, Detroit, and Norton-Pal- mer, Windsor, Canada, tried out a game of golf at the Windsor course, the other day, and won the associa- tion cup. Naturally, I hope to help him initiate the cup in the near future. rr FE. H. (Ted) Beecher, manager of Hotel Crathmore, Grand Rapids, had a very interesting communication in the current issue of the Hotel World on the subject of hotel advertising and promotion. It might be read to ad+ vantage by a good many executives, who, possessed of ambition toward proper publicity, do not, as it were, to my notion, select the proper mediums for this purpose. The East Michigan Tourist As- sociation is holding its annual conven- tion in its log cabin. home, at Bay City, this week, and 400 delegates are expected. A full program will be pre- sented, with a ‘banquet at Hotel Wenonah, as a finale. A restaurant operator I know out here is doing his part to neutralize the thought of hard times by slipping his patrons a card which they are bound to read, and at least starts their thoughts in a happier channel. “Did you ever stop to think: That hard times mean nothing to a hen? She just keps on digging worms and laying eggs, regardless of what the newspapers say about conditions. If the ground is hard she scratches hard- er. If it is dry she digs deeper. If she strikes a rock she digs around’ it. 3ut always she digs up worms and turns them into hard-shelled profits, as well as tender broilers. Did you ever see a pessimistic hen? Did you ever know of one starving to death waiting for worms to dig themselves to the surface? Did you ever hear one cackle because times are hard? Not on your life; she saves her breath for digging and her cackle for eggs.” I certainly have issued repeated warnings against Easterners coming to California to look for winter jobs. It-is absolutely useless to try it, for there is just as much unemployment out here and the highways are lined with jitneys, loaded with families and household belongings, hoping to find employment when there is none to be had. This season particularly the charitable organizations are at their wits ends to figure out some way to keep people from starving to death to say nothing about jobs. If you have the wherewithal to pay the expenses of a vacation somewhere you will find it can be.done economically and com- fortably in California, but be sure you have in reserve a return trip coupon. Here is a notice I saw posted in a cafe the other day= ‘We intend to pay our employes well so they wll not re- quire tips for the maximum of servcie. We will not encourage this gratuity practice.” Frank S. Verbeck. —_—~--___ Report of Ruth Mary Myhan at Hotel Convention. The work of the Educational Com- mittee is divided into two distinct divi- sions, the arrangement of the short course and the activities in behalf of the students in the regular four year course in Hotel Training at Michigan State College. The 1932 Short Course was _ held April 14, 15 and 16. Contrary to the expectations of the committee the at- tendance exceeded that of other years, two hundred registering. Those taking part displayed great interest, as was evidenced by the lively discussions fol- lowing the sessions. The subjects considered at the short course were Maintenance and Modern- ization the first day, Food subjects on the second day. The last day was given over to Advertising and Business Pro- motion. The personnel of the program was made up entirely of men and women who are leaders in their lines and fully qualified to handle their subjects. It is impossible in such a brief report to even mention the highlights of the program. One _ outstanding feature which created considerable interest was the exhibit of hotel and resort adver- tising materials collected and displayed by Frank Johnson. President Green, of the American Hotel Association, gave recognition of Michigan’s efforts educational lines by attending the last afternoon session and speaking at the banquet. The 1933 short course will be held during the week of April 16. It is hoped that larger numbers of the Michigan hotel men will co-operate by sending their employes and by attend- ing themselves. Those employes who have attended short courses in the past have returned to their work with a re- newed enthusiasm which is priceless. College Activities. The Catalogue of the Michigan State College states that “the hotel training course is offered to meet a special de- mand for personnel adequately trained in present day hotel methods.” It is not expected that the student upon graduation will be a finished executive, but rather that the course will furnish the hotels with a market where they can obtain college trained men who are familiar with the principles underlying hotel ethics and management. It has been the policy of the college and of the Michigan Hotel Association which has co-operated in outlining the work not to push the course or to make any concentrated effort to obtain stu- dents until such time as the industry can absorb those already trained. Registration is going on now at the college so that it is not possible to give the exact number of hotel stu- dents. There is a slight decrease in en- rollment, so that it is estimated that there will be thirty students in the hotel training course. Each year your committee arranges for an inspection trip of some out- standing hotels for faculty members and students. This year in February the Battle Creek hotel men were hosts for the student tour. The first part of the day was spent in the dining rooms, kitchens, storage department and dairy of the Sanatarium with staff members explaining the operations. After lunch at Kellogg Inn a trip was made through some of the apartments and to the linen room of the W. K. Kellogg Hotel. The kitchens of the U. S. vete- rans hospital were visited and some time spent in going through the W. K. Kellogg plant. The day ended with dinner at the Post Tavern. The most important activity of your committee is that of securing summer employment for the students. This is an obligation assumed by the Hotel Association when the work was inaug- erated, the idea being that the summer employment would be laboratory work. Frank Johnson who acted for the coni- mittee this year was able to place only half the number. Three students graduated in June. “Of these only one is employed at the present time. These men will do any kind of work. If you have something, give them a trial. along to acknowledge my Your chairman attended the meetings of the Wisconsin and Illinois hotels associations, extending invitations to attend the short course. The reception was cordial and considerable interest was displayed. When the hotel in neighboring states are better ac- quainted with our activities we can depend upon them for co-operation. men At a conference with Dean Ryder, faculty members and Mr. Klare on Monday, a number of plans for the future of the course were formulated. When the present upheaval occasioned by the grand jury investigation has subsided the college will be prepared to make several announcements of im- portance concerning the work there. Word has come from the Detroit Steward’s Association that they will be ready in a short time to undertake instruction in stewarding. This co- operation ought to be appreciated by the Association. I am grateful to the officers for the honor conferred upon me in making me chairman of this committee. The success of this year’s efforts is due to the perfect co-operation of the com- mittee members. At this time I wish indebtedness to Mr. Klare who, as Director of Educa- tion, is the actual head of this commit- mittee. Mr. Klare has been unfailing in his efforts in behalf of the education- al work. Mr. Robinson, Mr. Simon and Mr. Buckley gave especial assist- ence in outlining the short course pro- grams and in contacting speakers to take part. Publicity was handled by Mr. McKinnon and the task of fur- nishing student employment fell to Mr. Johnson. It has been a pleasure and a privilege to have been associated with the members of the Educational Committee. —_~+~-+__ Easy To Remember Technical Name. Professor: I would like a preparation of phenylisothiocyanate. Drug Clerk: Do you mean mustard oil? Professor: Yes, I can never think of that name. Blessed are the joymakers, 1932 HIGH SCHOOL GRADUATES A million institution, dollar educational established in 1898, has its reputation and resources behind an advertising plan to train, at low cost, young men and women who want to develop into executive positions. The plan is endorsed by high authorities. Bonded Field are employed to talk with students interested. Secretaries Write for booklet giving names and addresses of 376 students who have recently completed their training. Address WINSLOW SMITH, Sec’y. AMERICAN TECHNICAL SOCIETY »——Drexel Ave. at 58th St., Chicago, Ill. MICHIGAN TRADESMAN October 12, 1932 DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F.. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Why Not Try Something Different? A survey from a section containing ten drug stores will perhaps help ex- plain the reason why there is need for somebody to try something different. All the stores in this section kept open nights until after 10:30 p. m. None of then opened ‘before 8 a, m., al- though some of them were passed’ by people on their way to trains and work at a much earlier hour. All had soda fountains; none handled leeches, although there were some calls for them. They all carried tobacco. Only one of the ten had a certain kind of pencil wanted. Generally speaking, whether the survey is made at the sea- shore, the mountains or “on the banks of the Wabash far away,” they all imitate each other too closely and don't look around and resurrect lines that have been dormant or would fit in. Outside of the agency lines and the stores that cater largely-to foreigners, the chances are that the largest stock- ed store in a section will carry about every item that the several smaller competitors have. “The world does not need educating as much as it does reminding.” Take the aristocratic sections. In- stead of all trying to become minions of the socially prominent in their ad- vertising letters, who only consign them to the waste paper basket, try this original idea: Enter society through the back door and make up a list of maids and domestic servants working in these wealthy families. People in this class do not receive more mail than they can read: they are good spenders; they are cash and carry buyers. During his travels in recent years the writer has come across a number of young men who possessed the higher collegiate degrees, such as Pharmaceutical Chemist or Bachelor of Science in Pharmacy. These men by virtue of their higher education are capable of doing some private chemical work for clients, in addition to con- ducting retail drug stores. Of course it does take time to develop this line of endeavor like everything else. The major part of them though, can soon be found with stores and methods about the same as the others. All ideas on developing prescrip- tion business are by no means. ex- hausted. For a pharmacist to sub- scribe to a medical journal is a good investment if for no other reason than to give to some physician after you have read it. Still there are greater possibilities of its use. When a big reliable house is using liberal space to advertise a remedial article to physi- cians the pharmacist can rest assured that he is likely to have a prescrip- tion for the product sooner or later. Again if a noted specialist writes an article to a medical journal and! states that he has received wonderful results in treating a certain ailment with bearsfoot the pharmacist can in small measure anticipate his future calls. The medical journals can inform the pharmacist what is being told the physicians. Veterinary pharmacy is a branch that is worthy of going after. Many unless situated near stables or riding academies are not proficient in preparing colic drenches, blisters, horse balls, or electuaries. Veterinary work has not been fully equalized with the prescription busi- ness, although it is true ethical phar- macy. Many druggists cannot be in the vicinity of horses and cows, but cats-and dogs and many other small pet animals can be found’ in about all places. The veterinarian’s friendship is worth cultivating. A couple of books containing formulas for their remedies will make one more out- standing among the public, than his competitors. For goodness sake don’t go on per- sistently and stupidly imitating the others. Two unusual things that recently could not be purchased at the drug stores were a commode and. hospital night gown. The former is as appro- priate a stock item for drug stores as bed pans and toilet paper. The towns and cities are full of dress- makers; one druggist out of ten could take orders for these night gowns and have them made to order near by. About three years ago the writer called on a distinguished pharmacist who conducted a strictly ethical phar- macy. During this visit that after- noon, he sold fully five dollars worth of botanicals in twenty-five and fifty cent amounts. They consisted of roots, berries, leaves, etc. While most of these crude drugs were sold as remedial agents, such herbs as saffron, sage, thyme and bay leaves which are used as condiments were in the as- sortment also. pharmacists, The store also sells a great many of its own preparations and does a splen- did prescription business. This phar- macist can defy the department stores, cosmetic shops and chain stores be- cause the business was built upon a firm foundation. This type of phar- macy has stood up under the depres- sion and other vicissitudes better than those that catered to the passing fads. Out of ten pharmacies there is a good opportunity for one to specialize on botanicals. There is nothing that yields more profit and that is less comr petitive. Besides, it is unquestionably part of true professional pharmacy. Here is one line that is waiting for more to foster it, and develop it. There is one fear in the hearts of the younger pharmacists that they dread more than failure, and that is the fear of being old fashioned. For this reason also the flavoring extract business has passed from the pharmacists hands to the grocers. One pharmacist said that if he had remained in the drug business, he would put up a full line of his own preparations in herb form. They would consist of mixtures like the fol- lowing: the first one would ‘be catsup, fennel, wintergreen and carminatives. The second one rhubarb, senna, tar- axicum, podophyllum and ginger. The third, sarsaparilla, senna and licorice. There would be about a dozen of these eeparate combinations and would be labeled as follows: No. 1, stomachic, and flatulent colic of infants. No. 2. Laxative and cathartic. No. 3. Blood medicine, etc. The idea seems not only good ‘but it is something different. In the matter of side lines, too, they select and install these departments because they are customary and not because they have fully considered their possibilities and future. The writer would like to see every pharmacist a strictly ethical one, but it will take many years of higher phar- maceutical education to reduce our numbers sufficiently so that all can live this way. While waiting for these days to come we must sell side lines and in many cases plenty of them. One druggist said that his best side line was that of groceries. As much as I dislike to see such things enter pharmacy, something of an unrelated nature must be added to help pay ex- penses. This line consisted of the small sizes of meats, fish, fruit, cheese, vegetables, crackers, coffee, tea, milk, prepared cereals, etc., all in cans or sealed packages. This stock was car- ried exclusively for Sundays, nights and holidays, when the regular food stores ‘were closed. Someone would have unexpected company and straight away seek out this grocery depart- ment. The prices were a little higher than they were even in the independ- ent grocery stores. Customers knew that large orders were not expected from them on account of the higher prices and they did not under the cir- cumstances complain. This line was successful. If it is permisstble for drug stores to sell handkerchiefs, hair pins and bath towels, there is no harm in this dealer stocking sewing materials, as needles, thimlbles, spools of thread, cotton and silk. There are women who ‘find, when getting ready for church or preparing for the holiday Gahoamrs POPULAR CANDIES FOR HALLOWE’EN PUTNAM FACTORY NATIONAL CANDY CO., INC. Grand Rapids, Mich. MICHIGAN’S LARGEST CANDY MANUFACTURER PENCILS, Grand Rapids ore ° SCHOOL SUPPLIES PENCIL AND INK TABLETS, ERASERS, PENHOLDERS, PAINTS, INKS, MUCILAGE, COMPASS- ES, SLATES, CRAYOLAS, CRAYONS, CHALKS, PENS, COLORED PENCILS, NOTE BOOKS, DRAWING TABLETS, ARTISTS BRUSHES, SPELLING BLANKS, THEME TABLETS, COMPASS SETS, COLOR BOXES, LOOSE LEAF COVERS, SCHOOL COMPANIONS, PENCIL BOXES, PROTRACTORS, BAN- NER NOTE BOOKS, NOTE BOOK FIL- LERS, MUSIC BOOKS, ETC. Hazeltine & Perkins Drug Co. PRANG’S DICTIONARIES, Michigan ix] cl ite EGU E eer: Sanne AREY aaaenlth Nickles stage NG MR URI A Siti Pisce rart October 12, 1932 MICHIGAN TRADESMAN 19 picnic that itis necessary to do some In what he termed a “final e- | WHOLESALE DRUG PRICE CURRENT sewing first, and the usual source of fort,’ Gales made public a letter ey eet Parke mere 1c: which he mailed to the landlords Prices quoted are nominal, based on market the day of issue o 3 : oe : ? ° Legal forms make a good side line pointing out the necessity of ob- ca aa Hesice ie meee in the vicinity of court houses and taining their co-operation “in Acetic, No. 8, lb.06 @ 10 Aloes, Barbadoes, Heml’k Com., lb. 1 00@1 25 on a et a \ averting the financial disaster ot) Dy" osy@ 20 a. se a5 Jane Wed. Ib 150001 78 oe — should try to sa 1€ which threatens to overtake the Carbolic, Xtal..Ib. 36 @ 2S 7 Ea. Wows. i 4 ness eader in his section on one side line + itric, Ib. ----- + so--------- @ 75 lav. Gard., lb.- 1 25@1 50 oe , : company. Muriatic, Com’1., Powd.. 1b. -_. @ 80 Lemon, Ib. -. 2 00@2Z 25 even if its only ee oe nipples The letter stated the company’s oe 03%@ 10 Arabic, first, Ib. @ 50 rhea Gus ozs. on se yr CNewing gun. €O. VV. £id p : itric, eee sec., le @ 2 * . Pt., OZS. WwW oO : naire Os = business had dropped some $20,- oxalic, 1b. _-__-~ 15 @ 25 Arabic, sorts, 1b. 15 @ 25 Orange, 'Sw., ‘Ib. 4 00@4 25 ° . i Sulphuric, lb. -. 083%@ 10 Arabic, Gran., lb. @ 35 riganum, art, Liggett Issues Ultimatum To 000,000 annually _ since 1929, ah 4 oe oe 6Arahid, Pa wb GG 3 tS. 1 00@1 20 Lae dloede. eliminating all profits and “‘now ‘Aleohial Asafoetida, Ib... 50@ 60 Pennyroyal, Ib. 3 25@3 50 Rent continues to be a problem involving heavy losses which - os @ 60 Gustine, ie onal 6 60 de ee of paramount importance among C22n0t long sustain.” In addition Grain, Gal. ---_ 4 25@5 00 2 a - 3 eo “eo : f ino, ee 3 ry esis coenchese, While ap- = 2? said the company had also aa teat toanl ae © ing, nowd. oh ei a _ Flowers, Ib... 1 50@1 75 Is based suffered heavy losses in its real “tsieeaae Myrrh, Ib. --.-- ee peals ase On common-sense me i oy a a ue 7 Myrrh, Pow., lb. @ 175 E. 1. lb. ----12 50@12 75 _ estate operations. = OF GFA..A0- 0% Shellac, Orange, 2 W. 1, Ib. ---- 4 50@4 75 facts and figures have been suf a Aisne i. o: 25 @ 35 Sassafras, ficient to convince many landlords More Drug Taxes Feared. Concentrated,lb. 06 @ 18 Ground, lb__ 25 35 true, Ib. --.. 2 00@2 25 that some readjustment of lease Fiber af fhe Nadal deact 2 an _ oo aa suexmi - ‘ic. ecen N i ih one dr’d) lb. 35 @ 45 int, Ib._- @3 25 base3 is necessary if stores are to f aa Carbonate, Ib.__ 20 25 Tragacanth. Tansy, lb. ---. 5 00@5 25 - oe y I of $400,000,000, exclusive of the loans Woce to hae Me Ne i atin. 1 tee200 Theme Be & 1 eee exist an © remain as tenants, to the Reconstruction Finance Cor- Muriate,Gra.,lb. 08 @ 18 No. 2, Ibs. 1 50@175 Thyme, Whi., lb. 1 75@2 00 others are adamant in their deter- poration; during the week brought a Muriate, Po. Ib. 20 @ 30 Pow. Ib. --. 1 25@1 50 ee Ib. 6 00@6 25 mination to exact the full terms definite fear to the drug and cosmetic pouna oo a @ 20 Pound oe 25 @ 40 Birch, 1b. 3 00@3 25 set forth in contracts entered into industries that they will be subject to a ——— Hops Wier ie : ont S . oe e opaiba, po Y, ee : -—— during better times. additional taxation when Congress Fir. eae ih 3 «ee a ee Vee . Wormwood, Ib. 7 00@7 25 Where merchants are able to meets again in December. Trade na oo © nec: S Hydrogen Peroxide Castor, ne al 60 obtain reductions, the difference leaders generally agreed that some Tolu, Ib, -_--_- 1 50@1 8v agi Se a, Ik Gocoanat, &. _. SG & between success and failure in form of a general manufacturers’ sales au Barks % ih. eae 10 aomis oo oo + eat us e e . . . : : assila, e _ oo business is often realized in just tax will be sought at the next session Ordinary, Ib. 25 @ 30 Madras wen < oo Seed - 90@1 10 : : : to cover the mounting deficit, which Ordin., Po., Ib. 20 25 ae 2 25 Ta, ex., gal. 1 55@1 65 this one important lowering or 18 Pog ai aa tuench Powdes Lard, No. 1, gal. 1 25@1 40 overhead expense. In Philadel- im™post might ‘be applied to their prod- Saigon, Po., lb. 50 @ 60 Pure, Ib. ~~... 25 @ 35 Poe a. gal. 56@ 71 . ene . 4 see os 5 QO; n phia, for example, the Eugene ts, in addition to the current duties. ee Se ce, OO aoe ; , ' a ; : . Powd., Ib. St > ..... 17 25 é 5 5 Jacobs Men’s Shop chain an- Admitting that they do not know Elm, G'd, Ib... 40 @ 45 Powd. & Gran. 25 Bs ae on” gal. __ 1 25@1 35 nounced in half-page advertise- ‘efinitely what will happen, but wish- Sanutres, cot, We @ 28 Ext oo Malaga, gal... 2 50@3 00 ment during September: ing to be prepared for emergencies, Soaptree, Po., Ib. 25 @ 30 we ee itis 50 @2 00 Geaae oe 1 soi fo “Eugene Jacobs is remaining in executives decided to adopt a waiting eos sone a. Wates aa) = 40 @ 50 ‘Tanner. gal. _- BO. 90 : : C . ubeb, ie a ers, (44s) box @150 Tar, gal. ____ = ti ccucae deuce of Hie co-opera- attitude and to keep in close touch Cubeb, Po., Ib. @ 80 beaves Wise gal a, 5 an ot ous landlords. The condi- with developments. The sales tax on Juniper, lb. --.. 10 @ 20 Buch. Ib., short @ 50 Opium . die bond Gemcelees we ce drugs and cosmetics enacted at the poung Glue “_ @ 15 Bacee a -_ 3 “ bi a ozs., $1.40; last session of Congress has resulted a eee Sage, bulk, lb. 25 @ 30 Powder. ozs. $ ue Ce@se te oo. ? . , OZS., $1.50; ee ee 8 ee Cig advancing wholessic and retail Pd or Xtal mae @ 19 SA8e, loose i 2 21 00 g ale t ‘ @21 50 throughout the country. Like Brimst _pressed, %s, lb. @ 40 Gran., ozs., $1.50 i ; prices somewhat and has not retarded pouna ene Sage, ounces __ @ 85 bb . fees many other large chain organiza- _ , : Wa 4 @ 10 Sage Padé Ga © & -—~-— 21 00@21 50 E s ae sales to consumers very much, but c ; 9 Paraffine tions we found it difficult to at : amphor Senna, enad : additional levies would ‘be very harm- found 60 @ 15 Alexandria, 60 @ 66 $$ $=§=§ = ~ == 22 6%@ 15 weather the storm because of high a, Cantiarides Tinnevella, Ib.20 @ 30 Papper i ul, it was asserted. Some of the Russian, Powd. @1 50 Powd., lb. _.25 @ 35 ack, grd., Ib. @ 40 SS ee : products regarded as im the luxury Chinese, Powd. @1 25 Uva Ursi, Ib. -_ 20 @ 25 Wait a han Merchandise in our line drop- class would be the first to receive Chalk ie ae eM “pitch Burg cad . . : : el : i Crayons, Lime > mney ped 35 Pee cent. in price during added imposts. white, dozen__ @3 60 Chloride, med., dz. @ 85 roe = = € & the previous two years. Because ee dustless, doz. @6 00 Chloride, large, dz. @145 any nn of this our volume of business was Diseases Traceable To Infection of French Powder, 03%@ 19 Pound ra a0 cher Ca g 19 : : eel. Ib .. 034@ 10 *Oune —-—_ So @ 8 Ga considerably lower in dollars and Teeth. Precipitated, Ib. 12° @ 15 Magnesia Lily White, Ie, nae cents. Yet our rents, contracted It must not be forgotten that teeth Wile eae z a . . aha by Pi a @ 30 Snow White, Ib. 22 g 2 . . . . ° . . . i 8, . . when our volume was greater, re- being in close communication with the Capsicum Carb., P’wd., Ib. 15 ¢ = rar Paris Dental . tiny channels behind the nose, with Pods, lb. ------ 60 79 Oxide, Hea., Ib. 75 ret ——— 25 mained the same. We could not 5 Pod ae & be Oxide, light. Ib. Be 2 ie 03%@ 08 continue to pay those rents on our the natural openings in the skull and Cloves Menthol oe. Potassa smaller volume. with the passage leading to the middle Whole, Ib. -__-. 25 @ 35 Pound -_________ 3 82@4 16 Tiauas ib, oe e ° ‘We were facing what seemed ¢° and thence to the mastoid, thus Powdered. Ib. sa e* ‘Souae —oy, a Potassium : : ey SCC <9@1 35 Ac to be a great problem. We were have a direct avenue to the blood ounce --—_- 12 85@13 50 Morphine | Woe = S = naturally happy to sell goods to stream itself which, with its contents, Xtal. lb oe ne 10 wo -—------ @1200 Bichromate, lb. 15 @ 25 be : ee 4@ 10 “#8 ------------ @12 68 Bromide, lb. __ our customers at the new low reaches every portion of the body. Powdered, Ib. -. 04 @ 15 Mustard Carbonate, Ib.__ 30 ¢ is : B ll : Teeth, therefore, that harbor germs Cream Tartar Bulk, Powd., Chlorate, prices. ut small prices mean : : +} : ce Pound 22. 2 26 40 select, Ib. _... 45 @ 50 Mtal, I 49 2 small profits Consequently, it may be associated with diseases in a norte 29% eo -11 @ 23 2. * ’ . ’ ® . Q ? le me various parts of the body, and they Pound _____ 4 50 Naphthalin Gran., Tb. 21 @ 28 cessary to reduce expenses. ‘ ---- e ; ns “on Oe rut ‘ P bl also may affect the general health. Dextrine Balls, Ib. -_-___ V6%@ 15 lie then ~~ © Ch Ge Ms We did not think this possible. Aca oi the none ove. inuses «ST Come. I eRe Flake, Ib. -—_ 05%@ 15 formanganate, Ib. 22%4@35 : = » eye, Simuses White Corn, lb. 07 @ 15 Nutme : So we decided to go out of busi of the head, the stomach and even the Extract Pound —________ . @ 40 Sera a 80 @ 90 ness. But our landlords came to . eg ey Et; ‘nfect- Witch Hazel, Yel- Powdered, lb. __ @ 50 = € «& at i, ‘i “8 Hint intestinal tract frequently have infect low Lab., gal. 99 @1 82 Sane Vaaal Quassia Chips . “s ° > | a = c Swe a ed teeth as their source. The same Licorice, Pd, 1b. 50 @ 60 Pound _______ — @n we nc S<¢* reduced rentals were better than 11.) he said for a germ invasion of the . Flower Powdered, lb. 15 @ 25 | ieee = empty = fit heart and kidneys. To this formid- Fo eeoe ate ---- @ 80 Pe ie Essential 5 0% cans., ozs. @ 57 ; srs rent Is one 0 ee argest able list can often be added arthritis ee. a -- 35 @ ° Bit., wu. . @ © mmo mw Sal ia items of expense, a reduction IN anq neuritis oman, Ib, -- it., art., ozs. 44 a. : : : Saffron, Sweet, true, lb. 1 50@1 80 aubers, this figure can be the life saver of Therefore, from a preventive stand- American, Ib. 35 @ 40 | Sw't, Art., Ibs. 1 00@1 25 Lump, Ib. --—. 03 @ 10 a business. In our case it was. point, infected teeth should not be a eo Amber, crude, Ib. 7391 00 Nitre, a Thanks to our landlords we will be toferated by anyone, The dental ex- Pound -------- 09 @ 20 Anise, Ib. recess 1 25@1 60 Xtal or Powd. 19 @ 22 as : * ee ; ’ av hk a able to remain in business. _ amination twice yearly and daily poygoe ers Eat" 6 Taueuc i Rael Rochelle, Ib. -- 21 @ 31 The other side of the picture is - dental hygiene represent the real gala Cajeput, Ib, i 1 50@1 75 S002 Ib. = 02%@ 08 ; : : ‘ : represented in the case of the Lig- weapon against them. Pod ae @ a fot oo ees Cll . : g Cassia, USP, Ib. 2 25@2 60 : --- 0 @ 10 ett Drug Co. whose president, Dr. . Hollister. Glue Cedar Leaf, Ib. 2 00@2 25 Bicarbonate, Ib. 03%@ 10 g g p 1 : Brok., Bro., lb. 20 @ 30 Cedar Leaf, Caustic, Co’l., Ib. 08 @ 15 George M. Gales, recently an- ee Gro’d, Dark, Ib. 16 @ 22 ~ Coml., Ib.’---- 100@1 25 Hyposulphite, 1b. 05 @ 10 nounced for publication that ‘‘un- Copper cooking utensils are now ea > ao a Givenaiin. 1b. a @1 20 oe Ib. 23 @ 28 I : ; : : : ee : oves, eos O1@2 2 s , less substantial readjustments of made with chromium plated interiors. White AXX light, @ « croton, Ibs. 8 “os = Xtal. Ib... 07 @ 12 : i - Copper’s conductivity is thus linked Ib. -----—--- Cubeb, Ib. ---. 5 00@5 2 ry, Powd., Ib. 12 20 rents can be effected, this ex - panei. y Oo Tissue man 2... aS cone = dilieaia, Sct alt aa = tensive drug chain would have to. with chromium’ wear-resistant,, non- Ghiactie Eucalyptus, lb. 1 00@1 25 Turpentine undergo a reorganization. tarnishing qualities. Dound @ 35 Fennel --------- 2 00@2 35 Gallons 55 70 20 MICHIGAN TRADESMAN ceonet tt, tae GROCERY PRICE CURRENT so, G8 iste SO ay sass LANCE a ag BOE in TH ie D0 ee niders. 8 0Z. -------- et, Baby, 4 dozen __ 1 25 Th 2 Se, a No 8 9@ Sniders, 14 oz. ------ 300 Borden's Tall, 4 doz. 2 50 ese quotations are carefully corrected weekly, within six hours of mailing Rog 60 Sniders, No. 1010 ---- 1 28 Borden's Baby, 4 doz. 1 25 and are intended to be correct at time of going to press. Prices, however, are meee: ele See liable to change at any time, and merchants will have their orders filled at mar- CIGARS ket prices at date of purchase. For price changes compare with previous issues. pittle Det Woe 225 « OYSTER COCKTAIL Hemt. Champions -- 38 50 . noe a Little Dot. No. 1 _... 1 80 — iD ox es : . Mole ea Cadillac .... 75 00 ‘ckecen Little Quaker, e a : athe 48 we 3 00 Llc oa orn ga Wed. = S Little Quaker, No. 2-- : : : Sere Lee ela ood | eae aa DECLINED Chelee, Wain. No. 2. 1 3 Sniders, Galion Glass 1 45 Cincos Giana Basie 38 50 Scotch Peas Quaker Mince Meat Choice. Whole, No. 1-- 1% raat 5% oS Split Peas Hart Carrots Cut, No. 10 ---------- 7” La. P: a. sce TE 00 ’ alena Sen tors. 75 00 Dry Lima Beans Hart Sauerkraut ed a A aioe eee =4 . CHEESE Odins 38 50 Hart T Wie I 8c ee Oe yseite paar? Pride of Michigan -- 1 35 omuetors oo 55 ee a = fe Wilson’s Oleo Marcellus Cut, No. 10-7 25 eee Flat i: Perfect Garcia Subl. 95 00 . ee Cee mawiser 4220 5 New York June ------- 24 Dry Slitz Stogies -- 20 00 aes 6 - ne a ee - Tango Pantellas 13 00 AMMONIA BROOMS Pears an Peart i ae : -Manilla ---_ Parsons, 64 0z. ------ ieee 4 eel. 3 Pte ot i oe. eae «Fee Oe ee i eannton Aves Jur O10 Parsons, 32 eZ. —____- 3 35 Our Success, 5 sewed 5 25 Littie Dot. No. 1 --- 180 Michigan Daisies ———.- 14 , ea ees. - Oo. : _ Hustlers, 4 sewed -__ 5 50 aa —- — ee : here ne =a ae 2 arsons, 10 oz. —____ 7 Standard, 6 sewed -- 7 50 ce. : — ee Parsons, 6 0z. ------ 180 Quaker, 5 sewed ____ 6 25 Plums Choice, Whole, No. 2 180 1 Ib. Limberger -------- 18 CONFECTIONERY Warehouse - 6 50 Grand Duke, No. 2%_-_ 3 25 Choice. Whole, No. 1 1 35 Imported Swiss -------- 52 ie ae Cut, No. 19 —---—--- $00 Kraft Pimento Loaf —- 20 Whisk, Wo 3 9 25 u Be: eee enema raft American Loaf — 18 APPLE BUTTER | : Gut, No 1.2 110 Kraft Brick Loaf ~_-_- 18 Stick Candy Pails Quaker, 12-38 0z., doz. 2 00 _ Black Raspberries Pride of Mich., No. 2 125 Kraft Swiss Loaf —--_-- 22 Pure Sugar Sticks-600c 4 00 Oo 12-38 oz. ob Amsterdam Brands =a Be ee 2 80 Marcellus Cut. ‘No. 10.7 25 Kraft Old Eng. Loaf__ 33 Big Stick, 20 lb. case 17 027) 2 Gold Bond Par., No.5% 7 50 ride of Mich. No. 2__ 2 45 Kraft, Pimento, % lb. 1 35 Horehound Stick, 5 lb. 18 Prize, Parlor, No. 6-. 8 00 Kraft, American, % lb. 1 35 BAKING POWDERS White Swan Par., No.6 8 50 Kraft, Brick, % Ib. -_ 1 36 Royal,.2 oz.. doz. _____ 33 Red Raspberries Extra sisal we 2 2 50 ee ae Mixed Cand Royal, 4 oz., doz. __-. 1 80 ROLLED OATS No 2 325 Fancy Small. No. 2 _. 200 Kindergarten [ 15 Roval, 6 oz., doz. _-__ 2 20 Purity Brand Mee 200 #£Prid : , MMi h N. 2% 2 00 ioe 1 Royal, 12 oz, doz. ____. 4 37 Sinton bc mec ime ar ee he a CHEWING GUM French Creams _-____- ; Royal, 2% Ibs., doz.-- 13 75 ee Pride of Mich. No. __ To eis & ep iG Royal. 2% Ibs., 13 7 ich. No. -. 290 Marcel. Whole, No. 2% 135 Adams Black Jack -... 65 Paris Creams -------_-- 13 oyal, 5 Ibs., doz.____ 2 ne ee 7 oo oo PS 65 upiter = 202 ee 09 ( pecocan occa prseuag ams Dentyne -__---_- 65 Fancy Mixture —___.__ — x Gai > ' Adams Calif. Fruit -- . as . A 5: 6 Tea 4 ) | BI is Strawberries Carrots Adams Sen Sen -_---- ee pats pyar ears eee aor oeeagee = Diced, MO 2 95 =. a 83 a a 8 ‘ Diced; No, 10 92 400 Beechnut Wintergreen_ cis ” ea ean Marcellus. No. 2 -... 1 85 Beechnut Peppermint _-_ Fancy sage or gy VI } oo on Bittersweets, Ass'ted 1 50 =---+------ © Nibble Sticks ........ 1 50 : Peppermint. Wrigleys 6 Small Gis 2 1 53 CA nae 5 A ae Chocolate Nut Rolls — cam FANNER FISH |, Golden Ban, No. 2.190 Spearmint, Wrirleys <° $5 ine Ribbon.” 1 25 ae nh, See ts mec ot Get PR nn Chest-o- -Silver, 12 lge. 2 98 Clams, Minced ‘No. % 2 40 Country Gen., No. 1. Se - : e. : Country Gen., No. 2_- 1 0 Teaberry -------------- 65 : Glassware, 12s, large 225 Finnan Haddie, 10 oz. 3 30 : y fe ee Gum Drops Pails Purity Oat Snaps, 24s 2 20 Clam Bouillon, 7 oz.__ 2 50 Pride of Mich.. No. 1 &0 Champion Gums -_----- 14 Chicken Haddie, No. 1 2 75 Marcellus, No. 2 ---. 95 Jey Strings 2-22 14 Bish Flakes. small -— 1 35 a. ae z-- 115 CHOCOLATE : Post Brands od Fish Cake. 10 oz. 1 oP an- Grapenut Flakes, 24s 200 Cove Oysters, 5 oz. -_ 1 3 tam, No, 2 -------- 1 45 Bee laa tb 3 — 2 BB Grape-Nuts, 24s —--_- 3.80 Lobster, No. %, Star 2 75 ei oi: ' Lozenges Pails Grape-Nuts, 50 ------ 149 Shrimp, 1, wet _____ 1 45 A. A. Pep. Lozenges 14 Instant Postum, No. 8 5 40 Sard’s, % Oil, Key -. 4 50 A. A. Pink Lozenges __ 14 Instant Postum, No. 104 50 Sardines, % Oil, k’less 3 60 Peas CLOTHES LINE A. A. Choc. Lozenges a 44 Postum Cereal, No. 0 225 Salmon, Red Alaska__ 190 Little Dot, No. 2 -._. 240 Hemp. 50 ft. --- 2 00@2 25 Motto Hearts ve i a 360 Post Toasties, 36s -. 250 Salmon, Med. Alaska 1 45 Little Quaker, No. 10 11 25 Twisted Cotton, Maited Milk Lozenges__ 20 KC i5¢ size, 12 oz. 5 40 Post Toasties, 24s -. 250 Salmon, Pink, Alaska 1 20 Little Quaker, No. 2__ 2 15 50 ft. 2 1 eT 75 spans KC. 20c oe full Ib... 6 80 Post Bran, PBF 24 __ 2 85 Sardines, Im. \%, ea. 6@16 Little Quaker. No. 1_._ 1 45 Braided, 50 ft. --____ KC. 9c Sy Bs uy 8 Post Bran PBF 36 -_ 2 85 Sardines, Im., %, ea. 25 bes EK. June, No. 10 9 50 Cuppies Cord —....__ i 85 KC. 50c size, 50 oz. _- 8 50 Sardines, Cal. -----__- 110 «= eitted &. June. No. 2-- + 75 Hard Goods _— Pail co. 6 50 Tuna, % Van Camps, Sifted FE. June, No. 1__ 1 25 L D au 2g ig eee ee er. BRUSHES —_— 75 Belle of Hart, No. 2.1 75 COFFEE ROASTED — hie ag ge renee 12 E swe Boek Tun. 4a, Van Gaon Pride of Mich.. No. 2__ 1 45 Lee & Cady “ F. Horehound drops 14 sik ek fia i 35 Marcel., Sw. W, No. 2 1 50 Se 15 Solid Back, 1 in. _-_-_. 175 Tuna, 1s, Van Camps Marcel., E. June, No. 2 1 35 et ee ee ” BLEACHER CLEANSER Pointed Ends ------- 1 25 doz) 360 Marcel.. E. Ju., No. 10 7 50 1 tb. Package Clorox, 16 oz., 24s -. 3 00 Tuna, %s, Chicken Sea. Arrow Brand -.------ Lizzie, 16 oz.. 128 —--. 2 15 on 1 85 Boston Breakfast ---. 26% Stove Breakfast Cup --___- Cough Drops _. Bxs Shaker 62 22 1 80 Pumpkin dinperial 2220 38 Putnam's man arnnernr ene 1 25 sche oe . peewee ache No. 10 is 2). . ee —o7 Boece 50 ae ee Sen Majestic —. MOGen'S 22020 ee 1 50 Am. Ball, 36-1 oz.,cart. 1 00 Bacon, Med. Beechnut 3 00 oe Hi Toc ere ee 1 35 aa Eeoees eee = ’ Boy Blue, 18s. per cs. 1 35 Bacon, Lge. Beechnut 2 10 re 106 in 2914 Shoe Beef, Lge. Beechnut 4 10 faker 32 No. 4-0 ee 2 25 = Mea. Beechnut a Specialties No: 2-0) 2 eef, No. 1, Corned -_ 2 00 Itali BEANS and ae ae oe Me 1, Roast .. 2 70 ae Sauerkraut Eanaen Ceeaat waite 18 : eef, 0z., .. sli. 5 ©, 10 2 4 25 in’ . j -10¢ Chili Beans —_____—_ 5 00 BUTTER COLOR Beef, 4 oz. on = 2 28 No. SS eee Dry Lima Beans 100 Ib.7 90 Dandelion -------~---- 285 Beefsteak & Unions, s. 2 70 No. White H’d ae ares ; : Chili Con Car., is __._ 1 20 Split Peas, rel oe Deviled Ham, 4 aoe Split Peas, Grin 60 Ib. 4 25 CANDLES Devices Hams is 2 a ee Scotch Peas, 100 Ib. __ 6 25 Electric Light, 40 Ibs. 12.1 Potted Beef, 4 oz. -___ 1 10 ; oh grade 2 50 a E aos oF Spinach Coffee Extracts 00 Economic grade 4 50 umber, lbs. - i otted Meat. 4% Libby 52 r i ph No 26 225 M. Y.. per 100 ______ 12 500 Economic grade 20 00 Paraffine,. 6s —-..__ 144% Potted Meat, % Libby 80 . j ae ide Potted Meat. te Que 75 N® 2 ---------------- 180 Frank’s 50 pkes. __ 425 1000 Economic grade 37 50 ————s a. UC 2S ee ee Hummers 1 1 em ee ee ee Queen Ann, No. 1 -- 115 Tudor, 6s, per box -- 30 Vienna Saus. No. % 1 00 rid pus = eee eon agg Queen Ann, _ 2 = 1 25 Vienna Sausage, Qua. 90 Squash fanrikea watt icharne. wae a ca e — Veal Loaf, Medium —_. 2 25 Boston, No. 3 1 35 CONDENSED MILK CANNED FRUITS Eagle, 2 oz., per case 4 60 Hart Brand Bak CREAM OF TARTAR BOTTLE CAPS aan [a a 4é Amppbelis 2 64 Suceotash . = EVAPORATED Milk § 0°. 2 . Dbl. Lacauor. 1 gross : Rake Box. 60 Golden Senin Ho: 2 2 10 EVAPORATED MILK pkg., per gross ------ 13 Appies Fremont, No. 2 ------ 195 Hart: Ne. Os 1 80 No 10 475 Van Camp, med. ----- 1 25 Pride of Michigan -_ 1 65 Marcellus, No. 2 ---- 1 15 DRIED FRUITS BREAKFAST FOODS ie Kellogg’s Brands : Blackberries CANNED VEGETABLES Corn Flakes, No. 136 2 50 Pride of Michigan _--- 2 55 Hart Brand Applies Corn Flakes, No. 124 2 50 : Tomatoes N. Y. Fey., 50 Ib. box 13 Pe Me tek 2 00 No. 10 -------------- 5 25 N. Y¥. Fey., 14 oz. pkg. 16 Pes, We: 2ie . 2 00 Ch . : Baked Beans s No. 2% -------------- 1 80 ication Mo. 4 .. 2 70 : a erries ° Medium, Sauce, 36 cs. 1 70 0.2 1 40 iran Wiskes, No. 6 160 Mich rel, Mo. 1 -- 3 Se ee? ee eee oe ‘ : 50 9, NO. 8 o. 1 auce 4 00 ride o ich., N ae Rice Krispies, +5 pe 2 25 a ee ee gece Pane. Baby Sua ifs Byaporated’ Chats 10% Rice Kricpies, 1 oz. 2.110 Marcellus Red ------ 0 Quaker, Tall, 10% oz. 230 Evaporated. Ex. Choice 11 All Bran, 16 oz. __-_ 2 25 Special Pie ---------- 1 35 : Lima Beans Quaker, Baby, 4 doz. 115 Ex. Fancy — an tran 10 of 2.270 Whole White —----—- 2 8C Little Quaker, No. 10 10 50 CATSUP Gwker, Gates Bac te Cll UC — Al’ Bran % oc. _.__ 1 10 Little Quaker, No. 1--115 Sniders, 8 oz. __._--_- 135 Carnation, Tall, 4 doz. 2 55 Kale” Hag. 6 1-Ib. a een sieve bgt oe : : Sat oe... 215 Carnation, Baby. 4 dz. 1 28 Whole Wheat Fla, 24 190 No. 10 150. Maresline No. 10-668 Suidere: Gallon GIAK 198 Oatman's D'dee, Baby 1 2 Citron No (8 2:2 = . No. ee 3 s.125 Oatman’s D’dee, Baby 1 25 10 Ib. box LuLu 96 sd alt October 12, 1932 MICHIGAN TRADESMAN 2 : Currants Margarine PLAYING CARDS HERRING SOAP TEA Packases 14 67, ..0 16 Battle Axe, i= doz. 2 & Holland Herring Am. Family, 100 box 5 85 . VAN W ENB Bicycle, per doz. ---- 4 Mixed, Weesg =. 78 Crystal White. 100. 3 50 Food oa “Torpedo, per doz. ---- 250 Mixed, half bbls. ~_-_-- Ile CG ee 2 15 : Japan Mixed. Dpis: ....- Fels Naptha. 100 box 5 40 Medium —._.__ 17 Dates Milkers, Keres 89 Flake White, 10 box 2 85 ect Se 24@31 Imperial, 12s, pitted 1 75 POTASH Milkers, half bbls. _____ Grdma White Na. 10s 350 Fancy ._.....___.__.. 38@42 Imperial, 12s, Regular 1 35 Babbitt’s, 2 doz. _--. 2 75 Milkers bbls. 9... Jap Rose, 100 box —_.. 7 40 No. i Nibie 2 35 Rairy, 100 box —_—- 4 00 (oy Palm Olive, 144 box 9 90 ri Site FRESH MEATS Lake Herri Bava. 60 box 2 25 Gunpowder Peaches aS “* Bh 1068 Ite Getagon, 126 ______.__ ae MWe 40 Evap., Choce -------- 09 OLEOMARGA MER Beef [> Wackarel Pummo, 100 box ______ 43) Baney 2 47 Raney 10% Top Steers & Heif. ---- 13 uyps, 60 Count, fy. fat 6 00 Sweetheart. 100 box -. 5 70 Good St’rs & H’f. ---- 11 Pails. 10 Ib Fancy fat 1590 Grandpa Tar, 50 sm. 2 10 Med. Steers $ et 2 " : : Grandpa Tar, 50 Ige. 3 50 on Saree ° if. OF i 25 toe, re Peel a ee ae Vests tah ell” Lemon, American ____- 24 Percola, No. 1 ----~--- 09 M White Fish Williams Mug, per doz. 48 : Orange, American _____ 24 Veal ed. Fancy, 100 Ib. 13 00 English Breakfast Pop 22 11 a oS a s Congou, medium ______ Good 2222200 10 : y -- Congou, Choice __-_ 35@36 Wilson & Co.’s Brands Media 25. 4 oa . ~----------- 1 40 SPICES Congou, Fancy ____ 42@43 Raisins : Oleo Banca 1 wi - oc _ Whole Spices oe Sagek pak 1 oo a6 ene a 4 9 a : ore a aos ---- or son’ foe special Roll 2 os 2 m ves. Zanzibar -_.. @36 : olong bang co anit — 4 Yearling Lamb -------- 12 Cassia. Canton _____ q@7e Medium 39 16 os : 8 Good (see 12 SHOE BLACKENING Cassia, be pee. doz. @40 Cholee 2 45 iat 4h oe 8 Medium ---~------------ 09 2 in 1, Paste, doz. ___130 Ginger, Africa -------- @19 Fancy -----_-___-____ 50 Hf , ae ae MATCHES Poor 2 eee 06 E. Z. Combination, dz. 1 30 Mixed, No. 1 -------- @30 Diamod, No. 6, 144 6 00 Dri-Foot, doz. --__... 2 09 Mixed, 10c pkgs., doz. @65 Searchlight, 144 box 6 a Bixbys. doz. 2... 130 Nutmegs. 70@y0 _____ @a0 TWINE California Prunes Swan, F44 22020 5 00 Mutton Shinola. doz... 99 Nutmegs. 105-110 ____ @48 Cotton, 3 ply cone ____ 25 90@100, 25 lb. boxes Diamond, No. 0 —_---- £75 Good, -2 ea 04% Pepper. Black ______ @23 Cotton, 3 ply Balls ____ 27 80@90, 25 Ib. boxes__ Medium -------------- 03 70@80, 25 lb. boxes__ Poor ----------------- 02 STOVE POLISH VINEGAR 69@0, 25 Ib. boxes_- Safety Matches Blackne. per doz. -___ 1 30 Pure Ground in Bulk F. O. B. Grand Rapid 50@60, 25 lb. boxes-_@6% Bpoq Top, 5 gross case 5 45 Pork Black Silk Liquid, dz. 130 Allspice, Jamaica @25 Cider, 40 Grain pids 40@50, 25 Ib. boxes__@07! rs hin saa a Black Silk Paste, doz. 1 25 Cloves, Zanzibar _--. @38 White Wine, 40 grain... 2 39740. 25 Ib. boxes__@08% cee Seer S 1 Enameline Paste. doz. 130 Cassia. Canton @25 White Wine, 80 Grain 35 30@30, 25 lb. boxes__@12 ie ae To ee 2 paraiine Liquid, dz. 1 30 Ginger. Gorkin @27 : Fain 26 aM? 95 SnNnouiagers —~~~-....---=+. 5 : : 3 9 « WVUERIIE —.._.. v= er Ee MULLER'S PRODUCTS Spareribs —-—-—-_--.- 06 = Radfumiauld. per doz. 130 Mustard, -.-.---------- @26 Macaroni, 9 oz. ____-_ 200 Neck bones ---------- 04 Hidue Sua per doz. 1 40 Mace, Penang ------- @85 No. 9, WICKING : Spaghetti, 9 oz. _____- 2 00 Trimmings —-2--__-___ 06 654 Stove Enamel dz. 2 80 Pal ci Black -------- as No. 1. ber Rross -_____ 80 Hominy Elbow Macaroni, 9 oz. 2 00 Uae &e de Soe wae os No fice 1a Pearl 160 ib. k 350 tee Noodles, 6 oz. __ 2 00 Staccik ace dou a ‘ Pepoer. White ..____ @38 dies DOE fross 1 50 ear sacks __ 3! Uae Wopmniectt 6 on. 3 06 PROVISIONS » per doz. —--___ 00 Pepper, Cayenne ---. @36 (NO. 3. ber gross ______ 2 30 Ege Alphabets, 6 oz.__ 2 00 Barreled ei Paprika, Spanish --.- @36 House we — 90 Clear Back ___ 16 00@18 00 a Oz. 50 ae ca ee hae oe te Elbow Macaroni, 20 Ib. 05 NUT Ww Colonial, 24, 2 Ib. TT “95 Seaconina «=i “ Egg Noodle. 10 Ibs. -- 12) ,) ong oa hole Dry Salt Meats Colonial, 36-1% ______ 120 Chili Powder, 1% oz... 65 nil aager Sal a i : -10-g Colonial, Iodized, 24-2 1 35 Celery Salt, 3 oz. ---_ 95 WOODENWARE Brazil, large rosea ie ccs D S Bellies 18 29@18 10-8 Med. No. 1 Bb ic 2 90 Sage, 2 oz 85 Baskets Fancy Mixed -------- a oo a Ge = 2 ee ecu iets sictky Med. No. 1, 100 Ib. bk. 1 00 pate Salt ----------- 1? abhi Wide Band, , ¥ 2 Peanuts, Vir. Roasted Lard Farmer Spec., 70 lb. 1 00 ABENC ————— nnn nn 35 ood handles ______ 2 00 000 _--... ------------ iL’) Gee Fame os Pure in tierces ________ 6 Packers Meat, 50 lb. 65 Ponelty, 3% oz. ---__ 3 25 Market. drop handle. 9 Barley Grits 202.0025 5 00 oe ? ’ 405 60 lb. tubs ____advance % Cream Rock for ice Kitchen Bouquet ---- 450 Market, single handle 95 Chester -------------- 0 2. ft a. ee es erence % cream, 100 Ib.. each 85 Laurel Leaves ------- 20 Market, extra ________ 1 60 ee ee a I a_i Butter Salt, 280 lb. bbl. 4 00 Boricram. i oz. 22. 90 anne lawaeg 222 8 50 Pocus Menno ge 46410 1. walle advance % Bloek, 50 ib 40 avory, 6m 65 Splint, medium a 7 50 met 5 5 Ib. pail d 1 Baker Salt, 280 Ib. bbl. 3 80 Thyme. 1 oz. --------- 3 (SHG any" 6 50 Sage Walnuts; Cal 23@25 . ee ee 4m « _ ga «=umerci, 1% o2 65 5 Hast India "Hitters 07 ~_3 Ib. pails ----advance 1 : «. Der bale ____ 93 : [oe st India ------------ Compound tierces _._. 7% - Z eo ge ---- 1 090 Chore Compound, tubs ------ 8 : . bags, Table ____ 40 B s 8 arrel, 5 gal., each __ 2 Tapio Saltet Peanuts 2 ee aes 10 gal., each__ 2 53 pioca Piuncy, No. I 92) orn 3 to 6 gal., per L Pearl, 100 Ib. sacks -- 7% 24 1 lb. Cellop’e case 1 98 Sausages Kingsford, 24 lbs, __-. 2 30 “— Minute. 8 o0z., 3 doz. 4 05 Powd., bags, per 100 3 25 Dromedary Instant -_- 3 50 ae. , : Ib. pokes. 1 52 1 Pails Shelled ream, 24-1 ___-______ 220 10 at. Galvanized ____ 2 6¢ Almodns, Salted -------- 95 al a aan 3 85 Jiffy Punch Peanuts, Spanish Tongue, Jellied -----_-- 25 oe ~---~ 3 ly cae oo | its ie: tage 5% Headcheese —_.-----_---- ly Cities AG oe Se Gal ae oe Assorted flavors. peeer ASS aE Re Argo, 24. 1 Ib. pkes. 1 52 : 7% Deus 400 Walnut California ---- 40 Smoked Meats A pa a te . Hams, Cer. 14-16 lb. @13 Silver Gloss, 48. 1s _. 11% Mouse, Wood. 4 FLOUR Hams, Cert., Skinned 7 eo ae « Wood, 4 holes. Fl Biastic, $2 phes. ...... 255 Mouse, wood, 6 hol ‘ V. C. Milling Co. Brands MINCE MEAT 16-18 Ib. ————__-_. @13 woe mi Mouse. tin, 6 holes. 65 Kily, White =.) 510... Ham, dried beef : Tiger. 50 Ibs. -._____ 275 Rat, wood __ a ( Harvest Queen 5 99 None Such, 4 doz. --- 6 20 Knuckles D2 aor oop 1 ut Yes Ma'am Graham, _ Quaker, 3 doz. case -- 2 89 California Hams -~. @12% Mou SPER 1 0 50g 2 1490 Yo Ho, Kegs, wet, Ib. 16% Picnic Boiled Hams @16 Mouse, spring ________ 20 Boile@ Hams -_----. @22 SYRUP Fee Ge ee eae or Corn Tubs acon ert. ---- 2 ; Blue Karo, No. 1% -. 2 45 Large Galvaniz ne Lee & Cady Brands OLIVES Free Run’g, 32, 26 oz. 2 40 Blue Karo, No. 5, 1 dz. 3 38 Medium Geran Pe oo Home Baker -------- 7 oz, Jar, Plain, doz. 1 06 Five case lots 230 Blue Karo, No. 10 #18 Smali Galvauined ~~ ca Cream Wheat 16 oz. Jar, Plain, doz. 1 9 Beef Todized, 32, 26 oz. -- 240 Red Karo, No. 1% _- 2 66 oe ae seer a aaa : c . ae > INO. ee O65 baci pee ape doz. : a Boneless, rump ----@19 00 Five case lots ------- 2 30 Red Karo, No. 5, 1 dz. 3 64 a Se ee Red Karo, No. 10 3 44 Washb 3 oz. Jar, Stuff., doz. 1 15 e fONGS Te Soars oards : 8 oz. Jar. Stuffed, doz. 2 25 Liver Be ane -—— = 5 50 FRUIT CANS 10 om. Jar, Stuf. das. 265 Beef _.....______.__ 10 BORAX Gaae 6 25 Presto Mason Gal. Jugs. Gtus. de 2 40 cal UU 40 Twenty Mule Team imit. Maple Flavor Houhle Pau - ae 2 c Grand uae Pork ~---------------- 04 * 3 Ib. packages -_ 3 35 Orange, No. 1%, 2 dz. 310 Single Peerless ___.__ - a wat 48, 10 oz. packages -. 4 40 Orange, No. 5. 1 doz. 474 Northern Queen _...._ a One nint --—--—---- 7 40 i PARIS GREEN ae 96. % Ib. packages __ 4 00 ee ee ee ee ee 5 50 Me Quart: = 2 65 oe el RICE. ee TS ee Half gallon 2220) 23 1155 is — 32 Fancy Blue Rose -- 3 50 Maple and Cane 2s and 5s -------------- 30° Waney Head —______- 06% te aciiua pauinena Kanuck, per gal. -___ 1 50 Wood Bowls Kanuek, 5 gal. can -. 6 60 123 7 Bon Ami Pd., 18s, box 1 90 . 15 iz Bee saat aaa ; [ FRUIT CAN RUBBERS PICKLES RUSKS Bon Ami Cake, 18s__ 1 65 1 i he i= ee Presto Red Lip, 2 gro. Medium Sour . Postma Biscuit Co. Brillo | ---------------- 85 Grape Juice 19 in. Butter _______ 25 00 ee Soaahl Oat repay ore a 5 gallon, 400 count -- 475 48 rons, per case -- 180 Climaline, 4 doz. ---_ 360 Weich, 12 quart case 4 40 Presto White Lip, ° | 12 rolls, per case _...120 Grandma, 100, bc ----350 wWeich, 12 pint case__ 2 25 t 6 d 24 L ae See ee Sern ' = cartons, per case_- 2 = ae ap tcl gy é He Welch, 36-4 oz. case_. 2 3 wieadne ob 12 cartons, per case-- 5 _ so eae APER ee as " Gold Dust, 12 Large 2 05 Fibre, Manila, white... 03 5 Gallon, 500 --------- Golden Rod, 24 ___--- 4 25 COOKING OIL No 1 Bibra On. GELATINE La Frace Laun., 4 dz. 3 65 Masai Butchers | FP 2 05% Jell-O, 3 doz. -...--- 2 55 SALERATUS Uld Dutch Clean., 4 dz. 3 4u : 7 anal <1 Kraft _ 04 Minute. 3 doz, -------- 4 05 : : A dH 245 1 50 Octazon. 96s 2. 3 90 Pints, 2 doz. ~-------- 4 60 Kr eee Plymouth White 1 55 Dill Pickles Arm an ammer s Ri 40 3 20 Quarts, 1 eos 4 50 Kraft Stripe —........ Uy 2 Quaker. 3 doz... 175 Gal.. 40 to Tin. doz. __ 7 60 1 5 95 Half Gallons, 1 doz. 7 75 ' eat 32 oz. Glass Pickled__ 2 00 Rub No More. 100, 10° #* @alions, each = = - 1 20 32 oz. Glass Thrown -- 1 45 SAL SODA ao one 3 g5 5» Gallon cans, each -- 5 50 YEAST CAKE Granulated, 60 lbs. cs. 1 35 Rub No More, 20 Lg. 4 00 Masic. = daz... ... 2 70 oo Granulated, 18-2% lb. ic Spotless Cleanser. 48. a ee 5 75 Sunlight. 3 doz, -____ 2 <0 re. - : ---- a . ackages -.-.------. 110 <6U OZ. -~-----~------ 2 4ee & in, ea te Sunlight. 1% doz .... } Imitation, 30 Ib. pails 1 a 5 oo abi 3 65 r Sani “Flush, 1 doz. __ 225 Lee & Perrin. small__ 3 35 Yeast Foam, 3 doz. __ 2 79 Pure, 6 oz.. Asst., doz. fet a 11 235 Sapolio, 3 doz. _-_---- $15 Wepper 160 Yeast Foam, 1% doz. 1 35 Pure Pres., 16 oz.. dz 1 85 re a 30 00 Soapine, 100, 12 oz. -. 6 40 Royal Mint ---------- 2 40 ee ee COD FISH . —_ Snowhoy. 100, 10 oz. -- 4 00 Tobasco; 2,02, -—4-—--- 4 25 ee Speedee, on Sho : Zi. as 2 25 a 1 lb. boxes z Sunbrite. §0s: -.._____ 210 A-). large = 4 75 YEAST—COMPRESSED JELLY GLASSES ones Old Kent, 1 lb. Pure Wyandotte, 48s ------ 475 A-1 small ------------ av Fisswmane. te Oo + ot ce on Xob, 3 doz. in bx. 1 00@1 20 Whole Cod ---------- 11% Wyandot. Deterg’s. 24s 2 75 Caner, 2 0z. ---------- 220 Red Star. per doz. -_.. 2 % Pint Squat, per doz. 38 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. To Make Inventory Dynamic—Move. The object of October is to obtain maximum sales at retail—but it can't be done this month, next month or any month, with a minimum of inventory. A starved stock often leads to a starved purse. Empty cartoned shelves do not a business make! Recently we interviewed a man who had the ability to take a world-wide inventory. He discovered that nature in the raw is cheap—so “let it lay, let it lay.” Man and money have at last decided that collection and storage only up to the point of anticipated use—is worth while. The old theory of holding passive inventory for profit is gone forever—it doesn’t pay. We have all noted the recent rises in the commodity markets—a good sign that even in plenty we restrain our hands and hoarding to what man- kind can “timely use.” So far so good—but inventory is in the wrong place. We can no longer maintain mountains of inventory in congestion. But we can spread in- ventory far and wide providing it is given dynamic treatment at the point of use. Planning inventory in finished goods will start the cycle of employ- ment and use. Man and merchant have lost the urge to venture through proficiency in the game of “playing safe.” But all life is buying and selling goods for human use. What then? No buying, no selling, no use, no profit. An incentive is needed. We have it in dynamic inventory at the point of contact with the customer—inventory so placed as to be constantly in mo- tion. We maintain that if the stores of this country were again spirited with men eager to buy and sell for a profit, the uplift would be tremendous. What this industry needs is to increase the number of useful hours of sale and service in the retail store—by provid- ing the store with goods—timely and sufficient—so that the merchant can get money for them. You can’t make goods and services. In fact, America can’t make “goods” without buying and selling more goods and services. One of the first definite signs of busi- ness recovery is the buying of more goods by merchants for stock and sales facility—for the merchant is the natural selector of goods for his pub- lic consumers. More goods mean more employment in their making. The old theory of thrift as applied to useful articles must be revised. The consumption of more goods must be brought about. The store must learn how to tell men, women and: children that there is more use and more pleas- ure in more shoes. To advocate buy- ing one shoe to straddle two or three costumes is wrong thinking, if we are to bring about the return of prosper- ity for the many. We advocate and recommend dy- namic inventory even to the extent of keeping it constantly in movement money without a MICHIGAN within the store itself. Om board ship every man must keep his hands busy every moment of the watch. There is painting and pounding and_ ship- keeping every minute of the voyage. The idea is a good one to adapt to the store itself. Move the stock about so that every day stock is being handled and re-handled for then everyone sell- ing shoes is aware of the slow selling and odd numbers. If we are to have dynamic inven- tory in constant movement toward the consumer, it has got to be in constant movement, in and out. There is no reason why a store shouldn’t take a ‘piece of its inventory every day in the year for a physical inventory is the only one that is right and proper. Handling and rehandling your shoes will teach you more about dynamic inventory than all the word's that can be put on paper. We make a predic- tion right here and now that you will find that some of the shoes cost you 60 per cent. to sell because they are passive shelf-sitters, moving toward the customer once a year or less. You will find other lines of shoes that have that dynamic touch and popular selling appeal that actually cost you less than 25 per cent. to sell because you move them four times or more per year.— Boot and Shoe Recorder. —_>++>___ Orders For Shoes Slacken. Demand for shoes slackened some- what during the week, as retailers came to the conclusion that there would be no additional price advances for the time being. Although retailers have heen operating very closely they have purchased a fair volume of goods in recent weeks and apear to be sufficient- ly covered on immediate requirements for the time being. There are no ex- cessive stocks in either manufacturers’ or retailers’ hands, however, and if con- sumer demands pick up, a substantial volume of re-order business will come in shortly, it was said. ee Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 10—With the opening of the partridge season many of our citizens have taken to the woods but the price of a license for only ten days’ sport has kept many at home. It seems as if the birds are plentiful, but, according to reports from some of the old timers, we are told that the partridges are on the alert and man- age to keep at a safe distance. In other parts of the country the hunters report better success and manage to get their allotment in short order. The arrival of the cooler weather and the approach of the hunting sea- son have brought renewed activity to the Soo Woolen Mills. An increase of orders within the past few weeks has meant an increase in efforts for the fifty employes and the plant will soon be in capacity operation. Wool pur- chased from our local farmers is con- verted into materials and made by tailors into men’s garments, which are shipped daily into all of the Northern states. Conditions in general are looking better and we are all looking for a continued improvement in other lines as well. The first snowfall of the season was last Wednesday, but it was a mild at- tack and reminded us of the good old winter which will soon be upon us. It is true that we have an abundance of coal and also wood at prices much less than last year, but the added ex- pense and the extended time before next summer will make us feel no re- gret when it is over. We have a short TRADESMAN spring which makes the winters feel longer here. : John Hengels has sold his cigar stock to Edward Lapraire, formerly manager of the Border service station during the last summer. Mr. Lapraire will continue the business and will handle a full line of cigars and cigar- ettes, confectionery, mewspapers and other periodicals. Mr. Lapraire is a young man well acquainted in. the city and his many friends wish him’ every success in his new venture. A new restaurant was opened at De- Tour last week. It will be known as the D & D Lunch, owned and operated by Reese & LaFountain. They are both young men and are getting start- ed just in time to secure a large share of the hunters’ business which goes to Drummond: every year. When a man asks for criticism he is usually seeking praise. George Bailey, the well-known shoe merchant on Ashmun street, met a tragic death by drowning Friday at his summer home on Sugar Island. He was alone at the time, getting in some vegetables he had grown in his garden. No one saw the accident. It appears that as he was loading bags of potatoes into a rowboat it capsized, throwing him in the shallow water, which had a soft muddy bottom, so that he sank so quickly in the mud that he could not get out and when a search was made the capsized boat was found and near by the upper part of the body submerged only two feet under water in an upright position. It was a terrible shock to his wife and two daughters, who had been waiting his return. George, as he was known by his score of friends, will be greatly missed in this community. He was of a happy disposition and had a cheerful word for everybody. He was a member of the Kiwanis club and also the business manager of the Soo Hik- ing club, composed of well-known business men who have enjoyed the hikes each winter arranged by George. He was a real booster for any cause for the good of the community and alwavs pleased to do his share in that direction. We know of no one who will be able to ‘fill his place. The fam- ily have the sympathy of the entire community in their bereavement. The county fair at Stalwart last week was a decided success. The weather was ideal and the exhibits were exceptionally good. The attrac- tions were better than last year and the attendance was about the same as last year. The directors have every reason to be proud of the showing made. In a political discussion at DeTour last week an amusiny remark was made by one of the old timers, who said that the is a Democrat and has al- ways voted a Democratic ticket here- tofore, but this year he is going to vote for Hoover, because Hoover got us into this hole and he wants to see him get us out of it again. William G. Tapert. October 12, 1932 Many Retail Promotions. Among advertised items meeting with active consumer response during the week in New York City stores were promotions of radios, Oriental and American-Oriental rugs, national- ly advertised simulated pearls at $1 and rabbits’ hair and corduroy knitted dresses, according to analyses made by shoppers of the Meyer-Both Retail Reporting Bureau. The radios were of branded make and were featured at $19.98, $29.98 and $39.98. The console model at the first price was a sell-out the initial day of the sale. Oriental rugs sold steadily throughout the week, with particularly good response in one store to an American-Oriental at $58 for the 9 by 12 size. The knitted dresses, with dressmaker touches, sold well at $15.44 and $17.94. Kitchenette pajamas at $1, one of a series of successful adaptations, met a good response. The pajamas were developed in the Victorian style of plaid material. A Chinese table lamp, equipped with a high-grade rayon moire shade, sold well at $9.97. Several stores repeated, with good results, their sales of pure-dye hand-made ‘Puerto Rican and Philippine hand- made underwear at $1.79 for panties and chemises and $2.79 for gowns and slips. a True Economy. Rigid economy was the watchword of the day in a Western company. At each weekly sales meeting each em- ploye would tell what economy he had effected. At one meeting one of the employes said he had saved on_ his gasoline by coasting down every little hill in his territory. Another employe said he had saved the company money by going without dessert for dinner and showed his meal checks to prove it. Another man called local city accounts by phone instead of sending them letters. It came to the Scotch book-keeper’s turn to say what economy he had effected. He was known to have practiced all the economies anyone could practice, so everyone wondered what he had done. “This week,” said the Scotch book- keeper gravely, “I dinna cross my t’s or dot my i’s when entering accounts on the books, in order to save on ink.” +++ __ Some men dispose of a disagreeable matter by stuffing the papers in the drawer of a desk. ositive protection profitable investment ‘1 the policy of the Wy: MICHIGAN 24 SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mutual Building . Lansing, Michigan vi October 12, 1932 Lines of Interest To Grand Rapids Council. Those of you who have attended Council meetings in the past year re- member Alva Cruzen, representing the Hazeltine & Perkins Drug Co. in Northern Michigan for a number of years, but who is now in California for his health, being a sufferer from asthma. Mr. Cruzen has a very mod- ern house located at 704 Lovett avenue which is an excellent locality and at present is unoccupied. If any of the readers of this column contemplate making a change of residence or pur- chasing a home, we recommend that you inspect this residence, with a view to renting or purchasing same. Past Grand Councilor L. V. Pilking- ton and his mother were called to Andrews, Indiana, last Saturday to at- tend the funeral of Mr. Pilkington’s uncle, who passed on quite suddenly. Notwithstanding this time of busi- ness uncertainties, many ‘of our mem- bers are encouraging their families to prepare for lives of usefulness and . good citizenship. The reporter in in- terviewing L. H. Berles, learned that his son, S. Donald Berles, is taking business administration, secretarial and public speaking course at Michigan State College, East Lansing, after graduating from the high school and ‘the junior college in this city. The Council extends its sympathy to E. T. Stearns, one of our old time members, who is confined to his home with an attack of sciatica. Past Grand Councilor Wilber S. Burns, living at 2132 Madison avenue, after an extended vacation in Florida and elsewhere, has re-entered the field of business by buying an interest and taking an active part in the distribu- tion of a mighty good product. It is known as the “Get-U-Oout” tire shoe, which is about the last word in acces- sories for moving stalled cars or trucks out of snow or mud. It is so effective that it seems to sell on sight and operators of a fleet of trucks are keenly interested in the saving of time, tire and trucks by the use of this de- vice. We congratulate Mr. Burns on his new connection and wish him all the success possible. Members of the Salesmen’s Club of Grand Rapids will be pleased to learn that plans are now under way for be- ginning the meetings: very soon. They will probably meet in a new location this year, but a complete announce- ment and program will be published in this column, probably next week. The program at the first meeting will be prepared by Hon. John P. Dalton, president of the club. The reporter found one of our for- merly active members and_ official scribe for a year, Roy H. Randall, of the James Bayne Co., in a “huddle” with the Secretary and Senior Coun- selor last week, discussing affairs of the Council with commendable seri- ousness. We feel sure that whatever you were telling them had merit, but the meetings the first Saturday of MICHIGAN each month, at 7:30 p. m. is am excel- lent time and place to get in some \ood work for tthe order. We will reserve a seat for you Nov. 5. Paul E. Schmidt has returned his family to the city, after spending a de- lightful summer in the rural part of ‘Michigan. They are nicely located at 540 Ethel avenue. Paul keeps open house for all the members of Grand Rapids Council, so do not forget the number. William E. Kellogg, who served the Valley City Milling Co. for a number of years in a sales promotion capacity, has accepted a position with the As- sociated Credits of America, with a Grand Rapids territory. The best wishes of the Council are with you Mr. Kellogg. - H, F. DeGraff, Council leader of the best team work group in Michigan, has been ill with a severe cold for the past few days and confined to his rooms in the Herkimer Hotel. Not- withstanding his illness, he held a meeting of his crew leaders Saturday afternoon in the parlor of the hotel and important matters were discussed. We are all pleased to learn that Eugene Crowley, whose accident was reported last week, is doing nicely. He will be confined to the Blodgett hos- pital for several weeks, however. Cadillac Cuoncil, No. 143, of De- troit, has issued an invitation to Grand Rapids ‘Council officers and membems to meet with them at their meeting Oct. 15 in Detroit-Leland' Hotel. We hope a large number from Grand Rapids will be in attendance. The second in. the series of pot-luck luncheons, held by the Ladies Auxiliary was given at the home of Mr. and Mrs. Selby Miller on Plainifield avenue, last Thursday. Their home is beauti- ful and commodious. Mrs. Miller is a very gracious hostess and the lunch- eon was a decided success in every way. In the ‘benefit bridge that fol- lowed the luncheon, the first prize was won by Mrs. Ohlman, second by Mrs. Fordred and consolation was won by Mrs. Smith. I hope all of us view the present political campaign as a sales effort on the part of the candidates, for in a broad application of the term it is just that—desire to “sell” the voters on the policies of the party or the qualifica- tion of the candidate. Of course, signing the order is done on election day when you mark the ballot. The radio gives us almost all the advan- tages of the old New England town meeting, where the voting population assembled and discussed the local civic problems and were addressed by the learned men of the locality. Now we are addressed by ithe learned men of the Nation and personally the re- porter gets quite a “kick” out of listen- ‘ing to all the addresses where it is possible to be a listener. I like to think of the candidates. as intellectual gladiators, engaged in combat, without any physical danger. They sometimes say the unfortunate thing, “even as you and I,” and the ‘general public is very critical of the opposite party, hence the care which must be exer- cised in presenting the merits of a platform or policy. In the future, if you ‘have in the past, do not allow yourself to become wrathy or radical, TRADESMAN but histen to these candidates for major offices, as you would listen to a sales presentation, and you will be taking a post graduate course in higher sales- manship, and there is no better course in America. Norman Boss, of 842 Griggs street, a member of the Council since 1920, was seriously injured in an automobile accident which occurred on Oct. 6 at the Soo. We are informed Mrs. Boss is now with him, but to date have no other details. The entire Council joins in wishing him a speedy recovery. rE Eb. Lozier. 9 - IN THE REALM OF RASCALITY. (Continued from page 7) paint the pigment of which is not com- posed of 50 per cent. lead and 50 per cent. zinc,” or other words of sub- stantially the same effect. Cassoff does business under the names Central Paint & Varnish Co., Central Shellac Works, and Cumberland Paint Works. Cassoff is also directed to discon- tinue advertising or labeling his paint with phrases “100 per cent. pure ready-mixed paint, zinc, lead, linseed oil,” or “100 per cent. pure lead and zinc,’ or with other representations to the effect that his paint is composed in its pigment of lead and zinc, unless in each instance the pigment is so made up in its entirety. Cassoff is also to cease using state- ments as to the kind, class or propor- tion of the ingredients of such paint, in advertising matter or on labels or containers, except when such assertion is true in fact. ——_ <> __ Dry Goods Jobbers Cautious. Dry goods wholesalers, busy with selling merchandise purchased in Aug- ust and early September, went into the markets during the week for restricted lots of goods, waiting with other buy- ers for the Government crop estimate. The opinion in many quarters seems to be that it will be slightly bullish. Job- bers reported that they were getting a fair seasonal response from their retail customers throughout the coun- try, and that goods were moving in steady volume to stores. In addition to the improved business sentiment, the credit situation does not appear so serious, with sellers more willing to ship goods to accounts. —_—_~~+<«—__-— Glassware Improvement Continues. Signs of basic improvement are still evident in the general outlook for the glass industry. In the flat-glass divi- sion which leads in the recent gain. window glass by far has provided the most momentum. In _ pressed and blown glassware, the utility lines, such as kitchenware and refrigerator sets, along with novelties and_ specialties have been in comparatively good de- mand. In many quarters it is believed a turn has come in tableware and as- sociated lines. In the glass-container division, medicine and_ proprietary wares are moving in good quantity from the South Jersey district. —_—_+- Natural History. Teacher—Rastus, what animal is most noted for its fur? Rastus—De skunk; de more fur you gits away from him de better it is fur you. OUT AROUND. (Continued from page 9) with the inadequate educational oppor- tunities available to colored children. Only 70 per cent. of them in Southern States attend school, and the qualifica- tions of their teachers are far below the average of the public schools. But progress continues toward the time when every child born in the United States will have the essential elements of an education. In the case of the colored people, the advances made in recent years are highly en- couraging. The American Light and Traction Co., which is conceded to be the premier investment of America, has again declared regular dividends on both its preferred and common stock, as it has done without interruption for many years. No holding company of which I have any knowledge can dupli- cate the record of this corporation in this respect. E. Van Kuiken, the local grocery broker, must have felt his ears burning many times during the past four weeks, judgnig from the words of praise I have heard concerning him over the success of the school for bakers which has been conducted under his manage- ment at the Morton House. The effort necessarily involved a large amount of hard work on his part, but hard work and Van have never had a falling out; in fact, they appear to be on very friendly terms. Whenever they join hands something always happens which contributes to the satisfaction of the participants and the glory of the Grand Rapids market. E. A. Stowe. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants bepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—Complete shoe store furnish- ings, including chairs, show case, and other fixtures. P. B. Appeldoorn’s Sons Co.. Kalamazoo, Mich. 545 24 CAKE AND ICING SCHOOL. Second Series in Grand Rapids Closes This Week. Two series of an icing and cake decorating school have been conducted in the Morton House ball room by the Wesson Oil &-Snowdrift Sales Co. The classes opened Sept. 20 and will end Oct. 14. The first afternoon and eve- ning session on Sept. 20 was formally opened by E. Van Kuiken, of Grand Rapids, local broker for the Wesson Oil and Snowdrift Sales Co. The Chi- cago office was represented by Bi. Reinke, the Division Sales Manager, P. E. Minton, Chief Chemist, Al. Wil- son, Salesman, Chris Sonneveldt and Chas. Pastoor, distributors for West- ern Michigan. Six classes are held each week, on Tuesday, Wednesday and Thursday afternoons and the evenings of the same days. There is an enrollment of forty to forty-five bakers in each class. The students can finish the course in two weeks and, at the completion of each course, those graduating are presented with diplomas. Earl Randall, expert baker and dec- orator for the Wesson company, is the director in charge. Those who have seen him work know that he stands high in his line, and. in addition, is re- markably successful as a lecturer and instructor. The prime purpose back ef the school is to educate bakers to use a higher quality icing on their cakes— something that the consumer wants and is willing to pay for. Following this idea, each class is shown how to make a high grade butter cream icing, and a complete line of other icings for commercial purposes. The students are given every opportunity to ask ques- tions and to do the actual work them- selves. Actual shop practice rather than theory is stressed. They are taught to use the appropriate icing on each type of cake, which is important. Realizing the importance of attrac- tive cake decorating to the retail baker, considerable time’ is devoted to this feature. The students are shown how to handle hurry-up orders, or unusual cakes for special occasions. One of the many interesting items is what is called “rapid-fire” decorating, or dec- orating a rather elaborate cake within fifteen minutes. Another branch of the art taught is the making of all kinds of flowers. With a simple twist of the wrist, the baker can become so proficient that he can make a couple of hundred of these flowers in ten minutes. Among the decorations demonstrated might be mentioned shamrocks, roses, sweet peas, lilies, hearts, doves, swans, pump- kins, etc., something special for every holiday. Tinting, in various colors, is also taught. The company conducting these schools is filling a long-felt want for retail bakers, and doing a fine piece of altruistic work. That it is appreciated sis shown by the attendance at every class, and by the innumerable ques- tions asked. Retailers, in the larger cities especially, are keen to improve upon the quality and appearance of their cakes, realizing that their future MICHIGAN success lies in the development of their sweet goods business, and their ability to supply the housewife with a better product than she can make herself. The afternoon session of the first school was attended by the following: Henry Ringersma, Grand Rapids. James Kok, Grand Rapids. R. Van Daalen, Grand Rapids. C. R. Garnett, Grand Rapids. Mrs. C. R. Garnett, Grand Rapids. J. H. Opper, Grand Rapids. A. N. Sonneveldt, Grand Rapids. B. W. Jansen, Grand Rapids. Fred Powell, Grand Rapids. Andrew Mouw, Grand Rapids. H. E. Pray, Grand Rapids. K. H. Herzog, Grand Rapids. Jack Hoellzgen, Grand Rapids. Rudolph Egle, Grand Rapids. Albert Rolnes, Grand Rapids. Fred Hill, Grand Rapids. Arthur G. Wright, Grand Rapids. Mrs. A. G. Wright, Grand Rapids. Paul La Botz, Grand Rapids. Barney Mulder, Grand Rapids. Phil M. Smith, Grand Rapids. Isaac Grashuis, Grand Rapids. G. D. Congdon, Lansing. Irvin Miller, Lansing. O. D. Crowell, Lansing. W. Veeder, Lansing. Dorothy Dye, East Lansing. Frances Blackmer, East Lansing. F Gibby, Ionia. E. H. Cole, Ionia. J. A. Brieve, Holland. The attendance at the evening school was as follows: Joe Soboleski, Grand Rapids. Arthur Schupert, Grand Haven. Al. Bowlus, Grand Rapids. Geo. De Young, Muskegon. John Petersen, Muskegon. Nick Freyling, Grand Rapids. John Herder, Muskegon. Glenn Gilland, Grand Rapids. Ruth Strong, Grand Rapids. Anselm Martin, Grandnd Rapids. Lena Austin, Grand Rapids. Louis Sondag, Grand Rapids. John Borst, Sr., Grand Rapids. John Borst, Jr., Grand Rapids. Paul Mulder, Grand Rapids. Dan E. Bergsma, Grand Rapids. H. C. Northrup, Muskegon Heights. Fred Regenboog, Grand Rapids. Chas. Fisher, Grand Rapids. Dale Bassett, Grand Rapids. Mrs. A. Schubert, Grand Haven. John De Boer, Grand Rapids. C. Haverkamp, Grand Rapids. L. E. Godde, Pattle Creek. H. Hoefllinger, Battle Creek. B. Godde, Battle Creek. J. H. Jacobs, Battle Creek. H. O. White, Battle Creek. Clarke Maxson, Battle Creek. L. J. Switzer, Grand Rapids. Carl Shikoski, Kalamazoo. Simon Vander Meer. Grand Rapids. Earl Tiefenthol, Kalamazoo. Clayous Pinnicke, Kalamazoo. Wallace Gogulski, Grand Rapids. Albert Moll, Kalamazoo. J. W. Cruikshank, Muskegon Hts. G. Mollema, Grand Rapids. F. Borter, Grand Rapids. Mrs. K. M. Winger, Muskegon. Walter Winger, Muskegon. Dick Clay, Grand Rapids. The membership of the second ses- sion afternoon school was as follows: TRADESMAN John Vanden Bos, Grand Rapids. Mildred Gentz, Grand Rapids. Helen Field, Grand Rapids. F. Van Dyken, Lansing. O. R. Davidson, Grand Rapids. Peter Macheese, Grand Rapids. W. O. R. Jamison, Cedar Springs. Joe De Jong, Grand Rapids. Jean Steenhegen, Grand Rapids. Mildred Anderson, Grand Rapids. Angus Alyea, Grand Rapids. Gus Peterman, Grand Rapids. Steve Palaszek, Grand Rapids. Lambert Doornbos, Grand Rapids. Cornelia Holleman, Grand Rapids. Frank P. Rothenberger, Grand Rap. Glenadine De Boer, Grand Rapids. P. J. Veen, Grand Rapids. J. C. Steenstra, Grand Rapids. H. Steenstra, Grand Rapids. Charles Jaenicke, Holland. Clarence D. Burton, Grand Rapids. Harold Jaenicke, Holland. A. Mulder, Grand Rapids. B. Mulder, Grand Rapids. Henry Devore, Grand Rapids. A. H. Wood, Grand Rapids. John Antoch, Grand Rapids. Bernie Sydinski, Grand Rapids. C. Tanple, Muskegon. The members of the evening school as follows: Sadie Steenstra, Grand Rapids. Fannie Steenstra, Grand Rapids. Ann De Boer, Grand Rapids. Mary Mulder, Grand Rapids. Wilma Westrate, Grand Rapids. Mary Versluis, Grand Rapids. Fred Bonine, Grand Rapids. John Helder, Grand Rapids. Bert Breker, Grand Rapids. Joe Snyder, Grand Rapids. Louis Sondag, Grand Rapids. Mary Regenboog, Grand Rapids. Christian Regenboog, Grand Rapids. Leon Gordener, Wayland. Max Koxybalski, Grand Rapids. Everett Vanden Bos, Grand Rapids. Arnold La Botz, Grand Rapids. Fred Orsinger, Grand Rapids. Willis Sweedyk, Grand Rapids. Melvin Caster, Grand Rapids. Leonard Breisted, Grand Rapids. Harry J. Gordener, Wayland. John Cooley, Grand Rapids. October 12, 1932 Mrs. Phil Smith, Grand Rapids. Henrietta Stap, Grand Rapids. [rene Soboleski, Grand Rapids. John Sonneveldt, Grand Rapids. Richard La Botz, Grand Rapids. 3ernard Kondracki, Grand Rapids. Howard Sonneveldt, Grand Rapids. Mrs. Bernie Opper, Grand Rapids. Peter Bozen, Grand Rapids. Harry La Botz, Grand Rapids. Stelle Koter, Grand Rapids. Florence Kasnia, Grand Rapids. Joe De Vries, Grand Rapids. Henry Sonneveldt, Grand Rapids. Arnold Sonneveldt, Grand Rapids. Maude Wilcox, Grand Rapids. Jake Zuiderbaan, Grand Rapids. John Sobota, Grand Rapids. Albert Braak, Spring Lake. George Koster, Spring Lake. Jake Schumaker, Grand Rapids. Bertha Halladay, Grand Rapids. Julia Zweer, Grand Rapids. —_22>____ Grocers Plan Special Promotions. Grocery manufacturers and whole- salers of food products are co-operating in special Thanksgiving Day sales campaigns to be launched early in No- vember. Preparations for special ad- vertising programs to be run by retail grocers at the instance of jobbers were completed this week. In addition to promoting the sale of foodstuffs of a strictly seasonal nature, the food trade will experiment in an attempt to per- suade consumers to purchase Winter stocks of staples. Special prices for those buying canned goods and other foodstuffs in quantity arc contemplated. ——_2+>__ Creaseless cotton, rayon, and silk fabrics are produced by a process re- cently perfected in England. Men’s neckties made undre the process are being marketed there. —_+->—__—__ A new synthetic motor oil for year- round use is said to deposit no sludge, to be practically noncarbon forming, to require changing only when fouled with road dust. —_~+~++____ Nonskid surfaces are restored to smooth-worn tires by a new machine which cuts groves in the treads. mfb Snowdrift Puts that extra goodness in &@ cakes : Wonderful for making rich creamy icings. Excels in deep frying. PASTOOR BROS. GRAND RAPIDS Western Michigan Distributors Pr ied frying _ cenit 2 eo eS. reopen TPA aencaen climate : Mae OO ie ee i ee ee MODERN CUTS OF PORK This is the third of a series of articles presenting modern methods of cutting pork which are being introduced by the National . Live Stock and Meat Board.—Editor’s Note. CUTS FROM THE FRESH SKINNED HAM While a large percentage of the supply of hams is cured and smoked, the fresh product also has an important place in the retail market. In making the boneless cuts of fresh ham as described here, it will be helpful to keep in mind the location of the bones as shown in the picture below. Lee 2 THREE WAYS TO BONE AND ROLL FRESH SKINNED HAMS a Utilization of the fresh skinned ham to the best advantage is the object of these three ethods of boning and rolling given here. Boneless cuts appeal to the con- sumer. These cuts also fill a demand for pork to be barbecued. Shank Bones Boned and Rolled Fresh Skinned Ham To eliminate the slow moving end cuts the entire ham may be boned and rolled, thus pro- viding a piece of meat from which easily carved roasts of desirable size may be obtained. <—__— Stifle Joint —— Kneecap (Patella) ee & % a a Leg Bone (Femur) Art. 111.—Cut 3 2. Remove the aitch (butt) bone. Art. III.—Cut 2 1. Remove the skin, or collar, from the shank end of the ham. Art. III.—Cut 5 Art. I1I—Cut 4 . 4. Remove shank bones and leg (femur) 3. Open ham to uncover the leg (femur) = bone. bone and shank bones. Art. III.—Cut 7 6. Tuck shank meat into end Art. 11 Cut 6 of the roast and stitch to Art. III.—Cut 8 5. Fold ham into symmetrical roll and hold it inside while the roll 7. The completed Boned and stitch to hold in place. is being tied. Rolled Fresh Skinned Ham. Fast Selling |_ines mean rapid turnover of stock — less money invested and more profit for ou. It is to your advantage to push Baking Powder Same Price Today As 42 Years Ago 25 ounces for 25c The price is on the package and in all K C Baking Powder advertising. Your profits are always protected. The turnover is fast. Millions of Pounds Used by Our Government craw We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. Quaker Fruits Packed from Luscious Ripe Fruit where grown. Unusually Satisfactory Quality low priced Apricots Fruits for Salad Grape Fruit Juice Grape Fruit Peaches Pears Pineapples VO» LEE & CADY