a ee aie SE a Se carta mane hee” Pn Rt ato xr Ti eee ; “4 LAS oF en ee (Cr ora ainae “A San Yi A dae iS ot Ne el Fiftieth Year NS SFOS GRYRSS D QHeNyi s Qs SS LT: AG ND i PS AS A in 5 irnic. w eT ae ee ts FY P CGE Eames LT, Si At e ee z "aX DEK \ iE S See a es GRAND RAPIDS, WEDNESDAY, OCTOBER 19, 1932 Number 2561 oa cs ya z OE o a) 5) a: > a a USI, DSS eS Ps & ae An DA: NS G7 ih 4 INN Ae GAINS TRA Mo JRE ee (Ses ae oe LA MEGD AINE. ST NWOnS Ax LPS JL Ae 3 Be oo, orc COMPANY, PUBLISHERS SC) DASE LEST. 1883 ANTI LEETTIT SS a r OES OARSIANE & Y e, eg @ @ °° es oS. aa Saar TERR OE ROL MOE ROGROGROLRO BRS ae ai IA Yat Oo) N ‘ee Cy EU Sy GROER © © se 9s y N o DER & Mf e ax we oO Us ; Cp HELELEELELELELESELELELELELL EE LEL EL ELE LE LEE ELELEL EEL EL ETE LL ELLE ELE LEE EEL ELS BUILDING A TEMPLE A builder builded a temple; He wrought it with care and skill— Pillars and groins and arches, All fashioned to work his will. And men said, as they saw its beauty, “It never shall know decay. Great is thy skill, O builder! Thy fame shall endure for aye!” A mother builded a temple With infinite loving care, Planning each arch with patience, Laying each stone with prayer. None praised her unceasing effort, None knew of her wondrous plan, For the temple the mother builded Was unseen by the eye of man. Gone is the builder’s temple— Crumbled into the dust; Low lies each stately pillar, Food for consuming rust. But the temple the mother builded Will last while the ages roll, For that beautiful unseen temple Was a child’s immortal soul. EFEFEEFEEEFEEESEESEETEEEFEEE TEES ESE TESTES ESTEE ESTEE EEE TEES TEE EE EESTI F ITTF MELELELELELELELELE LESLIE EVEL ELSES LSELS SILL ESLELELS FEFEEEELEEIELSE ELIS ISS SS SEES FEEELELSY AREETEFEFECEFETIEFTF FEFEFEFEFEFEFEEEF EE ESE SF EEEE FEFEEEEE TEE ESET ET ET ETE SEES FESEEET EEE E EE EFFTTG We © bX) 3 s ee eG eG SASS S ee fi 2 eo SX4 aa Q Ge LYS 6 & MUTUAL INSURANCE (You participate in the profits) OUR DIVIDEND RECORD 25% to 40% on Fire and Allied Lines 124% to 25% on Casualty Lines CLASSES OF INSURANCE WRITTEN Fire Plate Glass Tornado Explosion Hail : Compensation Rents Automobile Use and Occupancy Aircraft Damage Leasehold Liability of all kinds Sprinkler Leakage Burglary Riot and Civil Commotion. Hold Up FINANCIAL STRENGTH OF COMPANIES REPRESENTED Assets $65,931,787.14 — Surplus $23,396,338.15 The Mill Mutuals Agency Lansing, Michigan Mutual Building Phone 20741 We cover the Lower Peninsula of Michigan ta a a al ‘ enemed is io Se ia a ee See a >. ied Sei Saree ea ae Ped % 1 FL RAW : ES Sei os ADESMAN Fiftieth Year Number 2561 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. = DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. IMPROVING GRAND RIVER. Proposal To Embellish the Banks of the Stream. Charles W. Garfield, who has been first and foremost in every movement for the improvement of the city for more than half a century, was given charge of the programme of the local - Rotary Club at its weekly meeting last Thursday. He took as his topic the beautification of the banks of Grand River, calling upon three friends to present their views on the propsal, with the following result: Mark Twain has said, “Evverybody talks about the weather and nobody does anything about it.” -The same could be said about the river fronts of many of our American cities. As a rule they are the rear end of lots used for industrial or residential purposes, the convenient dumping ground for the waste of the city, unsightly and un- kempt. } European cities are far ahead of us in their appreciation of the value of a fine water front. The British place their House of Parliament on the banks of the Thames where they over- look the shipping of the world; where they have a wonderful approach, at- tractive and dignified. Paris has her Seine. Venice has her canals, to which travelers from all over the world come. Rotterdam her quaint waterways. Here at home we have tremendous projects underway or completed. Chi- cago is reclaiming her entire water front. Washington has her Lincoln memorial drive along the Potomac from the Capitol to Mt. Vernon. Seat- tle has a thirty-five mile scenic drive along the Columbia river, with Mt. Rainier in the offing. Philadelphia has Fairmount Park running fourteen miles along the Schuylkill. Mr. Bartholomew, our chief counsel in city planning and now advising St. Louis on her $50,000,000 city planning project, writes me in response to my letter that the cities which have done most interesting work in the improve- ment of their river frontage are Har- risburg, Pa.; DesMoines, Iowa; Daven- port, Iowa; Charleston, S. C.; Colum- bus, Ohio, and Fort Wayne, Ind. Char- leston has developed a mile along the Ashley river. Five more are proposed. Columbus has a water front parkway 200 to 600 feet wide for fifteen miles along the river. DesMoines has under way a monumental river front project. Anticipating this meeting and hop- ing to learn somethnig of value, Mrs. Martin and I, last week, took an in- teresting trip across Wisconsin. First, Milwaukee, a beautiful city seen from the lake in the early morning sun, a city with a wonderful skyline. The former chairman of their park commis- sion told me of his dreams for Mil- waukee. They have acquired the entire water front, Grant Park some 360 acres lying along the Lake to the South, Juneau Park stretching from Wiscon- sin street to the North for two miles. Here they have planted the banks above the bluff, have screened the rail- road from view and have developed a most beautiful lake side park. Along the Menonimee river they have secured the land on each side of the river for over two miles. One mile cost them $72 and the other something above that, as they had to buy a quarry. These lands were largely given. Then to Madison where a man by the name of Olin has for years been the active spirit in securing a bit of the lake front here and another there through popular subscription conected these with parkways. Here we drove for miles along the shores of Lake Mendota. Beautiful homes along the route. Wonderful forests outlining the shores. Charming vistas from every approach to the lake. Then to the Dells of the Wisconsin, not because of its contact with the city, but for its sheer beauty of rocky head- land and swirling water and the beauty of its canyons. On across the state to LaCrosse. Here we found parks on both sides of the Mississippi, one a lowland park subject to the overflow of the river and yet of great value to the city the major part of the year. Before we left Grand Rapids, Mr. Garfield spoke of Dixon, IIll., as one of the small cities which owned and controlled the entire river frontage through the city. Ossian Simons, Mr. Garfield’s cousin, probably the most eminent landscape architect in the West, had been working for years with the city of Dixon. The chairman of the park committee showed us with great pride the result of this work. A portion of the frontage is now used for parking, with the banks of the river planted. Farther down the stream Dixon has built their high school at a cost of some $600,000, choosing this unusual location because of its wonder- ful setting. Up the stream my atten- tion was called to a monument to a Mr. Howell, who had served for years on the park board. The memorial in- scription faced the street. On the down side of the monument was an interest- ing rock garden. On the side looking up the river was a seat of stone. It was Mr. Howell’s habit when he came from his home to turn at this point and, looking up the river, drink in its beauty of outline, and the seat is placed at this point and in this connection so that others might enjoy the beautiful view of the river as he had done. Grand Rapids has wonderful oppor- tunities, both above and below the city, in the treatment of her river front as these other cities are doing. I am not advocating an expensive program. We should be constantly reaching out for land along the river which can be se- cured through gift and then these lands should be planted with seedlings and in a few short years we own and de- velop these parkways at small expense. Mr. Hess, of the road commission, told me a few days ago of the nine county parks the road commission has developed and asked me what I thought the attendance was last year. My guess was 50,000. He said “better than 2,- 000,000.” This. to my mind is proof sufficient of a great human need. We need these parkways, not alonge for their recreation but for their beauty as well. John B. Martin. Mr. Martin has related to you his impressions of artistic water front treatment of many cities. I have been requested to explain to you what Grand Rapids has done and should do in the future for a more beautiful and useful river treatment. You must realize that permanent ef- fect can hardly be expected unless at least a small amount of river front properties is owned by the city. No doubt many property owners would be glad to co-operate in any movement to improve the appearance of the river, but with the ever possible change of ownership this effort might be wasted. Many cities have turned their backs to the rivers and then use them for trunk line sewers. Grand Rapids is no excep- tion to the general rule. The continued unnecessary misuse of the city’s prin- cipal water supply has had a healthy reaction by awakening civic conscience. This was later reflected by the Supreme Court of Michigan, which ruled that hereafter streams in the state of Mich- igan cannot be used for sewage dis- posal. That ruling of the Supreme Court was vital, for the future embel- lishment of river front property would be rendered almost useless by the con- tinued use of the river as an outlet for sewage. Grand Rapids has been fortunate to have a public spirited organization known as the Park and Boulevard As- sociation. They have with their own time and money acquired a large acre- age Southwest of the city following the banks of the river from the city limits to the village of Grandville, a total distance of about six miles. The acquisition of this river front property, containing the historical Indian mounds, will make possible a park way en- trance from the South and Southwest to the city for passenger vehicles and relieve the increasing congestion on Grandville avenue. The virgin timber growth along the river shores will be spared the woodman’s axe. The water highway from Lake Michigan to Grand Rapids will not pass through an un- desirable district at the city’s gateway. The City Commissioners have also done a fine piece of work by acquir- ing a large acreage of river front prop- erty North of the city, beginning a little distance North of Ann street bridge and terminating at North Park. Part of this land was donated by the Comstock heirs and most of the re- mainder purchased by the citizens of Grand Rapids. This tract also includes the Soldiers Home woods West of Monroe avenue, the use of which is given to the city. If we lay aside all the future possibilities of Comstock riverside park for recreation purposes, the acquirement of this property re- flects a rather important value. If you will allow your memomry to go back a few years you will remember that the property was once owned by the Hydraulic Water Co. and was rapidly developing into a typical river front shanty town. Knowing, as we do, that Monroe avenue coming into the city from the North has a natural gateway into the city at North park and the Soldiers Home woods, after passing this beautiful gateway into the city to then become conscious of a shanty town would have cast a blight over the whole city. There is still another large stretch of river shore property that has re- ceived little or no attention so far, and that is the river and its embankments within the heart of the city. No prac- tical person would expect that the river front within the city can be acquired for promenade walks, lawns, embell- iishment and relief of congestion to the down town business district within a short period of time. If we had had an organization to sponsor improvements in this district some years ago, I feel certain that the property located across the river from the civic auditorium would now be owned by the city. I remember very well of being informed by Mayor George Ellis that it could have been acquired when the Kalama- zoo interurban was being organized, in exchange for some other concessions. It is gratifying to know that the City Commissioners and the City Man- 2 MICHIGAN TRADESMAN October 19, 1932 ager are again negotiating for this property. It is also fortunate that the flood wall protection has not been com- pleted at this part of the river. It is surely to be hoped that the design of flood wall protection in this locality will permit more practical use of the river shore land and warrant an ar- tistic treatment. We all know that in the early days of most cities rivers were very im- portant for water power, but with the tremendous increase in population and industry this limited water power is of little consequence. It is rather doubt- ful if the present industries now located on the property adjoining the river could afford to do so had they to do it over again. Many cities where the water power is limited have found a greater and more useful value. The improvement of rivers, without considering the bridges as a vital part of the whole scheme, would be a seri- ous mistake. The approach to a bridge should be very ornamental and digni- fied. Before we come to the river one must pass their approach. Some years ago Fulton street bridge was dedicated to the memory of Dean, who gave his life for scientific yellow fever treatment. This memorial bridze is now flanked on the West approach by a restaurant on one side and a filling station across the street from it. To the credit of the owners of this prop- erty it must be admitt-d that in a small way they are pioneers in beauti- fying the approach. It seems to me I have never seen a time when changes followed one an- other so rapidly as at the present time, when it was more important to visual- ize a different future and prepare for it than to blunder into it. With the St. Lawrence deep water- way practically assured it does not seem that it requires very much of a dreamer to appreciate a greater value for the great lakes, the central states and the larger rivers which flow into the great lakes. If it was possible some years ago to interest the Federal Government in- to deepening Grand River it ought to be comparatively easy to do so when te deep water way from the ocean to the great lakes becomes a reality. There are three vital public improve- ments this city must complete in the near future. One is the civic audi- torium, the second the completion of reservoir hill stadium and the third an artistic and useful water front, within and outside of the city. Wher these improvements are completed, Grand Rapids will not be known as one of the largest cities in the United States, but the best balanced and most practical city of America. Eugene Goebel. I have lived on Grand River most of the time for more than sixty years and my close acquaintance with the stream gives me a liking for it, despite the manner in which it has been abused by many of the people who live on its banks and by the Federal War depart- ment, which wickedly impaired the ef- ficiency of the river by filling it full of brush and refusing to remove it so it could be navigated safely by small craft and then adding insult to injury by changing the head of navigation from Fulton street bridge to Bass river. When Mr. Garfield called on me a month ago and asked me to take part in a discussion on the best ways of creating interest in the improvement of our frontages on the river, I gladly accepted his assignment, because it would be treason to the king to deny any request he might make. We have certainly made a good start in acquiring practically all the front- ages from Ann street to the Soldiers Home on the East side of the river. We should secure, with as little delay as possible, the frontage on the West side of the river from Ann street to the bridge at the fair grounds. Per- haps the owners of the fair grounds— if the recent decision of Judge Brown is sustained by the Supreme Court— would consent to deed the city a strip along the river for park purposes. For- tunately we own the island and the Grand River boulevard association owns five or six miles of river front- age, which can be included in any gen- eral plan of river improvement. We should acquire the frontage, so far as possible, on the West side from the in- terurban bridge to the new bridge at Grandville. If this can be done, we will have approximately fifteen miles of river frontage which will probably be all we can expect to acquire at this time. In suggesting that this great project be turned over to the women of the Garden Club, under the guidance of two or more master minds like those of Mr. Garfield and Mr. Goebel, I am not unmindful of the many substantial accomplishments that organization al- ready has to its credit. The men of Grand Rapids will be busy for some years to come in maintaining and re- storing their credit and repairing the ravages wrought by the depression from which we are now emerging. We must, as rapidly as possible, heal the wounds and repair the scars left by the ordeal we have had to face for the last three years. It is no small job we have ahead of us. Our women have done their part in helping us through this period of depression. Some of them have in the meantime developed managerial ability of a high order, which they can now put to good use by volunteering to assist in working out plans for the improvement of our river frontages which will do much to add to the beauty of our city and the happiness of our citizens. The work of creating interest in this great project can be stimulated greatly by the daily papers, which have never failed us in public undertakings of this kind, by sending their reporters to such cities as South Bend, Ind., Dixon, II1, and other places where remarkable ac- complishments with river frontages are in evidence, and presenting written de- scriptions and illustrated views of the results to their readers. Nothing, in my opinion, will tend to create interest in the subject more than these presen- tations, because the daily newspaper of to-day furnishes the quickest and most effective way of presenting any proposition to the people under the most favorable circumstances. The same pictures can be reproduced in slides and shown in churches, schools and public halls, with appro- priate supplementary talks by able and enthusiastic speakers. I am told that Dr. Wishart and Samuel H. Ranck have a large amount of valuable infor- mation on file on this general topic. Every one who has witnessed improve- ments of this kind worked out in a satisfactory manner can contribute to the cause by describing what he has seen in the daily papers, either in the form of interviews or communications. Activities of this kind will naturally interest the children and result in the subject being made a subject of con- versation in nearly every family in this city. I think we will all be surprised how quickly public sentiment in favor of this great project can be crystallized into action if we request every one interested to do his part. Since the death of Wm. E. Curtis, I think Hon. Chase S. Osborn is the most widely traveled man in America. He claims to have crossed more oceans, sailed more seas, navigated more rivers and visited more cities than any other man now living. The utilization of river banks, so far as beautiful conditions are concerned, has been given particular study by him. Mr. Osborn likes Grand Rapids and Grand Rapids likes him. I think if he were invited to come here and spend a day with Mr. Goebel, going over in detail the conditions as they now exist, he could give the Garden Club some suggestions which would start the ball rolling in good shape, especially if arrangements were made with the daily papers to reproduce his talk in whole or in part. Nothing would contribute more to present the advantages of this undertaking to the people than a series of informative talks by ex-Governor Osborn in dif- ferent sections of the city. Because he throws his heart and soul into any undertaking he espouses, he could create public interest in this great work quicker than any other man of my acquaintance. I think he is the most dynamic speaker we have had in Michigan since the days of Zachariah Chandler. You note I make pretty free use of Mr. Goebel’s name and time in the belief that he is already drafted for service in this great undertaking. I know he will honor the draft with his usual alacrity and forti- tude. E. A. Stowe. ——_>- +> Holiday Purchasing Shows Gain. Orders for gift and Christmas holi- day items are now reaching manufac- turers in substantially larger volume, although many retailers continue to defer commitments. Toys, undergar- ments, toilet goods, robes, gloves, hos- iery and novel jewelry are the lines showing the best pick-up, with the gen- eral character of the buying indicating a strong trend toward utility merchan- dise in the popular and medium price brackets. Manufacturers have been slow in increasing output and predict delayed shipments when holiday buy- ing reaches its peak stages. > A simple sprinkling and alarm sys- tem for home fire protection uses cop- per tubing and a new type of sprinkler head. It is designed for installation in basements. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Since the organization of the De- troit Women’s Wear Market, about two years ago, many changes affecting the local market have been made. There has been a gradual shifting of locations until to-day the major number of ap- parel firms are located in a concentrat- ed area which can be reached within a few minutes’ walk from the loop dis- trict. Cloak and suit, dress, and mil- linery houses, representing the leading wholesale firms in the city, are affiliat- ed with the Women’s Wear Market. The Small-Ferrer Co., Inc., has been re-organized and the name changed to the S. & F. Garment Co., Inc. The location of the company at 1217 Gris- wold street remains the same. Alexan- der Licht Co., dresses and coats, has moved from the Jefferson avenue loca- tion to 1326 Broadway and will oc- cupy the entire three-story building at this address. Louis Hartman Co., dealer in dresses and coats, has moved from Jefferson avenue to new quar- ters at 206 East Grand River avenue. The General Jobbing House, Inc., which opened for business at 220 Jef- ferson avenue, West, a few weeks ago, is now occupying the entire three- story building. The house will deal in special job lot close outs and will place on sale bankrupt stock purchases made by their buyers in all parts of the coun- try. Joseph Sanfield, well known in local retail circles, is president of the new corporation. Orris J. Darling, councilman and welfare commissioner in Highland Park, died in Highland Park general hospital last Friday. Mr. Darling was 56 years old, forty years of which were spent in Detroit and Highland Park. He founded the O. J. Darling Con- struction Co., 683 Milwaukee avenue, West, and the O. J. Darling Hardware Co. For twelve years he was secre- tary of the Detroit Retail Hardware Dealers’ Association, resigning in 1917 to enter the army. He is survived by his wife and two children. From a recent issue of the Philadel- phia Record a story recording a history of beverage as related to John H. Hughes, general manager of the Mavis Bottling Co., of Philadelphia, occupied a half column of space. Mr. Hughes, before his transfer to Philadelphia was manager of the Detroit branch of the Mavis Bottling Co. and was very pop- ular as an after dinner speaker and was in demand by noonday organiza- tions who relished his business en- thusiasm and enjoyed his Irish wit. According to E. E. Prine. secretary of the Wholesale Merchants Bureau of the Detroit Board of Commerce, a moderate increase in wholesale activi- ties has been noted all along the line during the past few weeks. He finds, especially in the textile field, stocks are at low levels with mill deliveries being made slowly. With the advent of cold weather and the usual seasonal de- mands there will undoubtedly be a scarcity of many desirable lines, he was told by business executives. Thomas J. Green, hardware dealer, died recently, following a long illness. a ence te ee nee eed een October 19, 1932 MICHIGAN TRADESMAN 3 NEARING THE END. Impending Death of Alfred J. Brown, Seedman. Alfred J. Brown has been confined to his bed at his home for several weeks. He has been gradually growing weaker and has now reached the crisis of his illness with heart trouble and is expected to Pass On any hour. Biographical. Alfred J. Brown was born in 1860, at “Old Croydon,” England, about seven miles from London. Croydon is one of the oldest towns in England. Hstory is silent as to when it was founded, but it tells us that the old church was repaired about 1,000 A. D., by no less a personage than John Smith, who, though not quite s5o numerous, was, even in that distant day, found in considerable numbers. The walls of the church, which is now a cathedral, are from four to six feet thick, and are in an almost perfect state of preservation. It was in this ancient structure that Alfred J. was baptized and received his name. His father, Thomas E. Brown, was a market gar- dener, and emigrated to America (coming direct to Grand Rapids) in 1872. He rented a farm in Paris town- ship, South of the city, which is now within the city limits. Alfred attended school in England for several years before coming to this country, and closed his scholastic career with two years in the old Seymour school in Paris township. He would have quit school sooner but lacked an excuse. English fathers are not given to al- lowing their sons to become idlers, so it was either school or work, until one day while passing S. D. Jackson’s Peo- ples’ Dry Goods store on Monroe street (now a part of the Boston Store) he saw in the window the legend “Boy wanted.” Not that he loved work more, but because he loved school less, he applied for the place. He was accept- ed, and his services paid for at the munificent rate of $2 per week. He remained in this situation about a year, when he left, and, much to his disgust, was compelled to go back to school, but only for a short time, however, when he secured a situation in W. G. Osborne’s grocery. His old employer was subsequently Secretary of the A. J. Brown Co. About two years later Mr. Osborne sold his grocery business to F. C. Hawkins and turned his atten- tion to farming. He owned a farm near Dorr, and thither Alfred pro- ceeded and began his brief and more or less brilliant career as a tiller of the soil. Brief it certainly was, for it lasted but two weeks, at the expiration of which time he returned to Grand Rapids and went to work for Mr. Haw- kins, remaining about a year. He then tried gardening with his father. It will never be known with any degree of certainty whether he would have been a success as a gardener or not. He was only in the business three weeks, which was hardly sufficient time in which to demonstrate his ability, or want of it, in that direction. He then drove a delivery wagon for Horton & Stewart, grocers, for about a year. He then entered the store as clerk, also doing the buying on the market, for three years longer. He then accepted a position as bill clerk with the I. M. Clark Grocery Co. It was still a case of a square peg in a round hole, for he kept the place but two weeks. He then “went on the road” for Ira O. Green, dealer in produce and grocers’ sundries, with whom he remained four years. In the spring of 1885 he left the road and started a small produce store in the old D’Ooge building on East Fulton street, near Spring street. Three months later the floor of the building collapsed and_ precipitated everything into the cellar. Mr. Brown had but an instant before stepped to the door to speak to his teamster, which circumstance probably saved his life. Teams were immediately secured, and in a few hours the business was again in full operation in the Wenham In July, 1893, the firm of A. J. Brown & Co. was merged into a stock company, of which Mr. Brown was President and W. G. Osborn, Sec- retary. an acre. The company subsequently moved to the Gilbert building, on Ottawa street. Several years later it removed to the corner store in the same building, now occupied by Reed & Wiley. In 1919 the company removed to 25 Campau street, rebuilding the warehouse next door. In 1925 Mr. Brown met financial reverses, but he promptly re-engaged in business at 9 North Ionia avenue under the style of A. J. Brown & Son, Inc. This involved the organization of a stock company with $100,000 cap- ital stock, officered as follows: President—Alfred J. Vice-President—I. C. 3rown. sradbury. Alfred J. Brown. block, 18 North Division street. From this time the growth of the business was rapid and in 1887 the adjoining store was rented. About this time the business was enlarged by the addition of a full line of farm and garden seeds, garden tools, implements, and fertiliz- ers. A constantly expanding trade compelled Mr. Brown at last to look about for a building better adapted to his business than the premises in the Wenham block, but not finding any, he determined to erect one which would meet his requirements. So the five- story block at 24 and 26 North Divi- sion street was built in 1890. For the two following years the Y. M. C. A. occupied two floors, but on the com- pletion of their own building, moved out. The space actually in use was 19,040 square feet, something over half Secretary and ‘Treasurer — _ T. Herschel Brown. In 1930 the corporation purchased a tract of land at the corner of Hansen avenue and the G. R. & I. Railway, two miles South of the city limits, where it has since maintained a ware- house, shipping station and bean clean- ing plant. This has proved to be a very valuable addition to the equipment of the organization. The office has been continued on Ionia avenue. The business has been expanded as much conditions will permit, the activities of as business largely through Herschel Brown, the junior partner. Mr. Brown was married in 1887 to Miss Sallie Thrasher, of Indianapolis. Two children have come to the family circle, Herschel, and Robert S., aged 32, who is actively engaged with the Livo Block Co., 217 East Farnsworth avenue, Detroit. The family have re- sided in their own home, 521 Paris avenue, more than forty years. In 1913 Mr. Brown erected a sum- mer cottage at Northport Point. The family occupied the every year until 1928, when the prop- summer home erty was sold. In the early days of his business career Mr. Brown was an_ ardent He fished and hunted with He was especially sportsman. equal enjoyment. fond of quail hunting, on which he was regarded as the first authority in Grand Rapids. Mr. Brown has one brother living, George S. Brown, who resides at 3348 3riggs boulevard, Grand Rapids, and a sister, Mrs. Jessie Rounds, who lives in Dallas, Texas. Another brother, Thomas, died at Blackhall, Conn., a few years ago. Mr. Brown has been a member of the Fountain street church many years. He has had no fraternal relations for several years. Mr. Brown has lived a very active life. He took life very seriously and gave his business and his friends faith- ful service. He was very fond of both and devoted long hours to the demands His death will leave a void which will cause an aching made on him by both. pain in many a heart. —_—_--»__ A Business Man’s Philosophy. A good part about travel is that it enables one to acquire a sense of values. A home is never so much appreciat- ed as when one has been absent for a month. A job looks better after one has observed and talked to men in strange cities. One's friends, even one’s relatives, «“uprove by comparison. A cynical gentleman once said that most people were cursed by a desire to get more out of life than there was in it. There is something in the idea. A man gratifies the hope of a lifetime and goes to Europe for a long holiday. On the way over no ship is too slow. On the return voyage no ship is fast enough. He has enjoyed the rest and the unfamiliar scenes, but now he wants to get home, and the quicker the better. Men change wives, jobs and neigh- borhoods, expecting vast increase in their happiness. Sometimes they get what they expect, usually they don’t. The capacity of most of us for joy or pain is limited. If we have trouble getting along with people in a small town we'll be as much of a misfit in a big town. If leaky plumbing irritates us at home we'll be even more irritat- ed by a total lack of plumbing in for- eign parts. Few of us will accept such counsel as valid until we have investigated. Travel is therefore an inexpensive way of confirming the maxims in the copy- books. William Feather. a Checking Up on Ma. Mother—Why are you reading that book on the education of children? Son—To see if you are bringing me up properly. —__»-- + —___ Ease is pleasantest after pain. 4 MICHIGAN TRADESMAN October 19, 1932 MOVEMENTS OF MERCHANTS. Adrian—Benfer & Nachtrieb have opened with a full line of drugs and chemicals. Pineville—Grageg’s Pharmacy, Inc., has opened lately with a full line of drugs and chemicals. Hastings—B. R. Reed has purchased the drug stock of H. B. Cowdrey and will continue the business at the same location. Petoskey—The Petoskey Radio Hos- pital, Madison street, opened for busi- ness recently with Raymond Schaaf as manager. Muskegon—Torbeson Drug Co. suc- ceeds the Chance Drug Co. in business at 1394 Peck street. They formerly owned the store. Flint—The Flint Tire & Rubber Co., 920 Walnut street, has changed its name to the Augustus Tyler Resilient Tire & Rubber Co. Lansing—Fletcher’s Hat Shop has removed its stock to 209 South Wash- ington avenue and is now connected with Stewart’s, a new women’s wear shop. Detroit—Tebdler’s Market, Inc., 4543 Michigan avenue, has been incorporat- ed to deal in meats at retail with a cap- ital stock of $1.000, all subscribed and paid in. Flint—The Zip Oil Co., 301 Kresge building, has been incorporated to deal in gasoline and motor oils, with a cap- ital stock of $1,000, all subscribed and paid in. * Bangor—Fire of unknown origin de- stroyed the elevator of the Bangor Fruit Growers’ Exchange causing a loss estimated at $15,000, covered by insurance. Flint—Fraser & Krupp, druggists at 809 Detroit street, will do business un- der the style of Krupp’s Pharmacy, hereafter, Marion J. Krupp now being sole oWner. North Muskegon—Mrs. Mary Miller has sold her drug stock to Schad A. Registeres, druggist, who will conduct the business under the style of Schad’s Drug Store. Grand Rapids—Barth’s Drug Store No. 2, successor to the Robinson Road Pharmacy, 1401 Robinson Road, has enlarged the stock and has an up-to- date store in every particular. Detroit—Debutante Hosiery Shops, Inc., 3263 Joy Road, has been incorpo- rated to deal in hosiery and other mer- chandise, with a capital stock of $5,000, all subscribed and $1,000 paid in. Grand Rapids—The drug stock for- merly owned by B. C. Chapman, has been sold to Fred Erhardt, who will continue the business at the same loca- tion, 133 Lexington avenue, N. W. Detroit—The City Tool Engineering, Inc., 1207 Wayburn avenue, has been organized to repair tools, jigs, dies, etc., with a capital stock of $25,000, $10,000 of which has been subscribed and paid in. Detroit—Andrews Michigan Corpo- ration, 140 12th street, has been or- ganized to deal in Michigan produce and food products, with a capital stock of $50,000, $25,000 being subscribed and paid in. Detroit—The Navahoe Market, Inc., 12530 East Jefferson avenue, has been incorporated to deal in groceries and meats with a capital stock of $2,500, all of which has been subscribed and paid in. Detroit—The Wonderlace Shoe Fas- tener Co., 1056 West Baltimore street, has been incorporated with a capital stock of 3,000 shares at $1 a share, of which $3,000 has been subscribed and $2,000 paid in. Ann Arbor—The Publix Department Store, Inc., 119 East Liberty street, has been incorporated to deal in clothing and furnishings for women and men with a capital stock of $2,000, all sub- scribed and paid in. Detroit—The McDonald Tool & En- gineering Co., 1537 Temple avenue, has merged the business into a stock com- pany under the style of the McDonald Tool Co. with a capital stock of $3,000, all subscribed and paid in. Detroit—The Wayne Store Fixture Co., 632 Madison street, has been in- corporated to manufacture and _ sell store fixtures and furniture with a cap- ital stock of $5,000, $3,000 of which has been subscribed and paid in. Grand Rapids—The Thatcher Drug Co. has purchased the stock and fix- tures of Frank’s Drug Store at 11th and Davis streets. Mr. Thatcher for many years was connected with Am- berg & Murphy, at Battle Creek. Lansing—The No-Bunk Store, Inc., 200 East Michigan avenue, has been incorporated to deal in men’s clothing and furnishings, also tobaccos, with a capital stock of $5,000, $3,000 of which has been subscribed and paid in. Hartford—The Cookware Company of America has been incorporated to deal in goods and conduct a general brokerage and commission business with a capital stock of 1,000 shares at $10 a share, $10,000 being subscribed and paid in. Detroit—Samuel Fleisher, dealer in dry goods and furnishings, has merged the business into a stock company un- der the style of the Fleisher Co., Inc., 14272 Gratiot avenue, with a capital stock of $25,000, $1,000 of which has been subscribed and paid in. Grand Rapids—B. A. Hoxie & Sons have removed their stock of drugs from its location at Plainfield and Car- rier street to 953 East Fulton street where they have a larger store and a larger stock. They also conduct stores at 1415 Plainfield avenue, N. E., and at 1601 Kalamazoo avenue, S. E. Lowell—Dexter G. Look, state representative, has sold this drug stock to John M. Hilderley, of Flint, who will take possession immediately. Mr. Look has been a druggist in Lowell fifty-two years. His store has been in the present location for forty-seven years. Mr. Hilderley is a graduate of the 1926 class of the pharmacy depart- ment of Ferris Institute. Manufacturing Matters. Marcellus—The Robinoff-Stead Co. has engaged in the manufacture of household furniture. It is located in the former plant of the Sturdebuilt Body Co. Jackson—Samuel H. Camp & Co., 109 West Washington avenue, manu- facturer of surgical belts, braces and supports, has changed its name to S. H. Camp & Co. Detroit—The Berkey Manufacturing Co., 35 West Grand River avenue, has been organized to import and deal in jewelry with a capital stock of $2,000, all subscribed and paid in. Detroit—The Welch Tool & Manu- facturing Co., 4723 16th street, has been incorporated to manufacture and deal in metal cutting tools with a cap- ital stock of $3.000, all subscribed and $1,000 paid in. Owosso—The Hagen Candy Co. has been incorporated to manufacture and deal in candy, soft drinks and confec- tions in general with a capital stock of $10,000, all subscribed and $2,000 paid in. Detroit—The Mundus Brewing Co., 2330 Buhl building, has been incorpo- rated to manufacture and sell malt and other beverages with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Farmington—The Farmington Dairy, Inc., has been incorporated to manu- facture and sell at retail, dairy and milk products with a capital stock of 250 shares at $100 a share, $5,000 being subscribed and paid in. Detroit—The Detroit Star Products Corporation, 12345 Kercheval avenue, has been organized to manufacture and sell electrical burners, stoves and ranges with a capital stock of 10,000 shares at $1 a share, $1,000 of which has been subscribed and paid in. Traverse City—A. W. Rickerd, man- ufacturer and dealer in dairy products, fuel, feed, marble and granite monu- ments, etc., has merged the business into a stock company under the style of the A. W. Rickerd Co., with a cap- ital stock of $33,000, all subscribed and paid in. —__++ +—_—_- Contaminated Food as Health Peril. At more or less frequent intervals we have outbreaks of food poisoning erroneously called ptomaiine poisoning. The most serious, and fortunately less frequent type of food poisoning is botulism. The mortality in this coun- try is from 24 to 84 per cent. Nearly all the reported outbreaks of botulism have ‘been caused by food that has been smoked, pickled, or can- ned, allowed to stand for some time, then eaten before cooking or after in- adequate cooking. Olives, string beans, corn, peas and spinach are the most frequent offend- ers in this country, and the home can- ned food is more often incriminated than commercially canned food. The causitive agent of botulism is clostrid- ium botulinum. This organism multi- plies in the food, producing a very powerful soluble toxin. This toxin is so powerful that as little as 1/100 milligram is a fatal dose. Clostridium botulinum is a normal inhabitant of the surface layer of the soil, hence all vegetables and most meats are contaminated. This organ- ism is heat resistant and will live after being boiled as long as 30 minutes. It is killed in less time and at a lower temperature when in an ac'd material such as fruit. It grows only in the absence of oxygen, which probably explains why fresh food and food recently cooked does not cause canned or dried botulism at times. Iit is never entirely safe to can vege- tables or meat in the home for it is impossible to meet the requirements of a safe procedure. sible to outline a procedure that is safe for the extent of contamination, the acidity of the material to be canned, the size and shape of the container and rapidity and stability of the heat used, all enter into the question and cannot be controlled under home conditions. However, the housewife can with safety, can and preserve fruit, for the acid of the fruit enables her to kill the organism with a lower temperature and in a shorter time. Also the fruit is not as suitable a media for the growth of clostridium botulinum as are meats or vegetables; particularly such vegetables as beans, peas and corn. When vegetables and meats are can- ned in the home there are certain pre- cautions that should be observed in using the product. None of the ma- terial should be used if it has any ap- pearance of decomposition, whether this be color, consistency or odor. The toxin and not the organism is the cause of the poison. Fortunately this particular toxin js made inert by heat- ing to boiling temperature. For this reason all home canned vegetables should be thoroughly cooked. Miss M. Greenfield. ———->>—__ A Business Man’s Philosophy. Family problems soon become Na- tional problems. In this depression the heads of the majority of families have been set back twenty years in savings and in income. Many of these men _ have sons and daughters, ranging in age from twenty ito forty years, who had expectations of allowances, gifts and bequests. Now ‘the future of these young men and women is totally de- pendent on their owne efforts. Intrenched wealth has largely dis- appeared. Month by month the per- centage of busted estates increases in each community. The creation of new wealth wlil be the job of the generation that was just beginning to take hold when the crash came. The years that lie ahead will be a ‘young man’s era in a vital sense. All cla'sses of people have been scrambled in a way that never occurred before in the lifetime of most people living now. Former debutantes whose photo- graphs were sought by society editors are now selling millinery and step-ins. They are likely to find eligible hus- bands in unexpected places. The revolution is going on right under our noses. William Feather. — ++ >___ Chicken Dinner at Lowell. The old time traveling men of Grand Rapids and their wives will have a get-together dinner party at Riverview Inn, Lowell, Oct. 30. A chicken dinner will be served at 1:30 p. m. at 75 cents per plate. Reserva- tions may be made on or before Oct. 28 with any of the following members of the committee: Leo A. Caro, D. A. Drummond, William L. Berner, John H. Millar, George W. McKay, W. M. TenHopen. George W. McKay, Chairman. ‘botulism, and food does why cause Also, it is impos- prormenenins Sener angen nen October 19, 1932 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.70c. Beet granulated, 4.60c. Tea—The market has shown no par- ticular change in ithis country during the week. In the primary markets certain grades of Indias, Ceylons and Javas have shown a 'tendency to ad- vance, but prices on this side are prac- tically unchanged on the entire line. First ‘hands ‘buying ‘has increased somewhat. The consumptive demand is quiet, Coffee—The situation in Rio and Santos coffee is very irregular and: un+ certain. Futures declined a fraction during the week on account of the gen- eral belief that Brazil, nlo matter what she does, cannot for very long keep the price of coffee up, as her stocks on spot down there are very heavy. Later in the week tthe news, came from Brazil, however, that she did expect to reduce shipments tto this country and on the strength of this futures firmed up a littl. Spot Rio and Santos, green and in a large way, de- clined a fraction early in the week, and later strengthened slightly, Milds have shown a ‘slight tendency to advance owing to possibility that shipments of Santos to this counry may be held back in order ito keep prices up. Job- bing market on roasted coffee is un- changed, except in spots, as reflecting the green coffee market. Canned Fruits— California fruits have been unchanged during the past week, but absence of selling pressure or control over prices by the banks has at last given the primary market the outward appearance of stability. Canned Vegetables—Fancy grade goods are dragging. Packers in Maine are quoting corn at 85c, factory, while refugee beans and peas in New York State are generally well main- tained! by the larger factors, although the volume of business done indicates that perhaps smaller packers can be found to do better. Canned Fish—Alaska salmon has ‘firmed wp to 85c, Coast for Pinks and $1.35@1.45 for Reds, but the pack of the consuming season is over, and there is no considerable business pass- ing at these prices. Fancy salmon ‘continues to show to better advanitage. Dried Fruits—The principal event in dried fruits is the arrival in this coun- try of the steamer Registan with its $2,500,000 cargo of Arabian dates, the first of the season. The steamer made a record voyage for tthe 10,000 mile trip from Basrah, Iraq., to New York, taking twenty-six days, or one day less ithan the former record. Distribu- tion will be speeded as much as pos- sible, for the market is bare of old crop and distributing centers through- out the country are anxious to get new goods. The first shipment will move out in orderly and quick fashion, and later arrivals will supply addition- al markets and take care of the re- placement demand. Other dried fruits are moving out in very good fashion. Jobbers report a good replacement business, well spread over the entire line. At the preserit time there is some very encouraging business. being done in packaged figs from California, as well as in packaged raisins. Ade- MICHIGAN quate financing of the new prune crop has been announced by the United Prune Growers of California, and growers, ‘therefore, are ‘certain of ad- vances on their fruit. This will tend to stabilize tthe market and help along the stability that has been sought through organization of ‘the pool, Old crop prunes are reported as well clean- ed up on tthe Coast, and apricots are now so largely in control of the pack- ers that prices are tholding steady. Trading has been more or less re- stricted for the past week or so, but the undertone of fruits has shown some definite improvement. Beans and Peas—The demand for dried beans during ithe week has been rather poor and prices have weakened still further. California limas perhaps are not quite as weak as the other items and blackeye peas, together with other split peas fairly well sustained. Cheese—Cheese thas shown a mod- erate demand during the week with prices about isteady, Nuts—The nut market has worked into a good positon and distrbutors have given good buying support to help it along. The movement thus far of California walnuts has been very gratifying and some excellent business has been done in pecans. With the paper shell crop short, the carryover will be necessary to meet demands in the season ahead, sellers feel. Prices have been established by the leading independents and the marketing asso- ciation. The prospects of higher prices on walnuts later on have strengthened future sentiment regard- ing pecans. Domestic almonds have moved out im good volume, but are now in the merchandising phase. Shelled nut miarkets are generally steady abroad with Spanish shellens showing a disposition to advance their price ideas on some varieties. French walnuts are firm and ithe outlook is for higher prices on Bordeaux halves as a cleanup is seen before new crop shell- ed walnuts reach this market. Filberts continue irregular. Pickles—There is nothing new in ithe pickle situation. It is again report- ed that Western packers refuse ito sell genuine dilly forward, having barely ° sufficient ito cover the needs of their immediate customers. Locally prices are very firm. To date the demand has been rather light. Rice—The trend im Southern rice markets has been for a gradual easing of prices as new crop rice becomes available in ‘larger quantities. New Blue Rose continues to show very good quality, but millers are inclined to cover their requirements cliosely. As a result, the market has been rather slow, as both millers and distributors of clean rice are waiting for prices to level off before they do any forward buying. Salt Fish—The mackerel situation is unchanged from last week. Consiider- able mackerel is going into consump- ition on account of low prices. Situa- tion is firm, Syrup and Molasses—Demand for sugar syrup is fair and prices are firm. Compound syrup steady with a better demand. Molasses shows no change for the week. Vinegar—Considering tthe times the demand for vinegar is good. Leading TRADESMAN sellers agree that the depression has not been as badiy felt as in other lines. most Prices remain steady. —_-.__ Review of the Produce Market. Apples—Wolf River, 20 oz. Pippin and Red McIntosh, $1@1.25 per bu.; Wagner, 85c@$1.25; Spys, $1.50 for No. 1 and $1 for No. 2. Bagas—Canadian, 60c per 50 tb. sack, Bananas—3'44@4c per Ib. Beets—30c per doz. bunches; 65c per bu. Butter—The demand for butter has been fair during the past week and the market is steady witth only slight fractional changes. Jobbers hold: plain wrapped prints at 21c and 65 tb. tubs at 20c for extras. Cabbage—35c per bu.; 50c for red. California Fruits—Plums, $1.60 per box; Bartlett Pears, $2.50 per box; Tokay Grapes, $1.75. Carrots—25c¢ per doz. bunches; 65c per ‘bu. Cauliflower—85c for box containing 6@9. Celery—20@30c per bunch. Cocoanuts—75c per doz. or $5.50 per bag. Cranberries—$2.50 per 25 Ib. Early Black. Cucumbers—No. 1 home grown. hot house, 75c per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C. H. Pea from elevator __._____. $1.45 Pea from farmer 1.25 Light Red Kidney from farmer__ 1.90 Dark Red Kidney from farmer__ 1.75 Cranberry beans to farmer ____ 2.50 Eggs—The market thas had a rather quiet week with almost no changes in prices. Apparently plenty of fine fresh eggs are coming in for the demand and as ‘tong as ‘that situation continues the market will be fairly stable. Hens will begin laying on regular schedule in about three weeks. Jobbers pay 27c for 56 Ib. crates and 28@2%¢ for 57 and 58 Ib. Pullet eggs fetch 20c. Job- bers sell candled eggs at 2%. Cold storage are now being offered on. the following ‘basis: ‘box, mo Candied G0 24c Me Caneiled: @ 252 20 ieee, 19 Grape Fruit — Florida $5@5.50 per box. Grapes— Wordens and Niagaras command $1.60 per dioz. 4 Ib. baskets; Delawares, $1.75; Wordens in bulk, 50@75ce per bu. Green Corn-—10c for Evergreen, command. Green Onions—15c per doz. Green Peas—$2.25 per hamper for Calif. or Wash. Green Peppers—75c per bu. Honey Dew Melons—$1.60 for crates of either 9 or 12. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate ____$3.25 Imperial Valley, 4s and 5s, crate 3.75 Home grown leaf ,per bu. ~-____ 50 Lemons—The price is the same as a week ago, as follows: ee RE oo $12.00 JOO Sumicis@) 12.00 J00 Red Sal 11.00 oo Red Ball 2s 11.00 Mushrooms—28¢ per one lb. carton. a Oranges—Fancy Sunkist California Navels are now sold as follows: ma... $4.50 LLL 4.50 ma. rrr 4.50 ORD 4.50 26 4.50 MO 4.25 eh 4.00 57, eS en 4.00 Red Ball, 50c per box less. Onions—Home grown, 40c per bu. for medium yellow and 60c for white. Growers are receiving 40c per 100 Ibs. for their crops. Domestic $1.50 per crate, Parsley—4(0c per doz, bunches. Peaches — Cold command $1@1.25. Pears—Bartletts, No. 1, $1@1.25 per bu.; No. 2, 50@75c¢ per bu.: Sickles, $1; Kiefers, 35@50c. Pickling Stock—Onions, 60c per box of 20 ‘ibs. Potatoes—Home grown 35c per bu. on ithe local market; Idaho bakers, 30c for 15 Ib. sack. Poultry—Wilson & Company pay as follows: Spanish, storage Elbertas Meavytegi 12c iat fom 8c WS 10c Tight Broilers, 2 lbs. 9c Rock Broilers, 2%4 Ibs. up -_____ 2G Quinces—$2.25 per bu, Radishes—10c per doz. bunches. Spinach—50c¢ per bu, for grown. String Beans—$1 per bu. Squash—Hubbard, 75¢ per 100 Ibs. Sweet Potatoes—$2.50 per bbl. for Virginia, home Tomatoes—Home grown, 40c per % bu.; 75c per bu. Veal Calves — Wilson & Company pay as follows: CM 8c Cee 6c Me 5c Wax Beans—$1 per bu. Prepare Quality Campaign Booklet. Preparation of the brochure dealing with the quality movement being spon- sored by the National Retail Dry Goods Association was discussed last week at the meeting of the committee in charge of the campaign, presided over by W. O. Riordan, president of Stern Brothers. The pamphlet, which will shortly be sent to retailers all over the country, will present the means whereby individual stores, through ad- vertising, window and interior displays and other means, may most effectively carry the quality message to the con- sumer. ——_>->___ Merchants who are pessimistic about the future of trade can find plenty to justify their pessimism. But merchants who are optimistic can find justification for their optimism. Take your choice. —_>-+-___ Refrigerant gas leaks are located by a new alcohol blowtorch which gets its air through a rubber detecting tube. Leaking gas makes the torch flame turn green. ——_>-->__ The trade journal is expensive only when and if you fail to read it. It costs more to pass up its ideas and suggestions than it costs to pay the subscription price. 6 MUTUAL FIRE INSURANCE Arson Exposed by Fire Department. At 2:17 a. m., June 19, we responded to a fire in a garage, and on arrival the engine crew laid in with a 2% inch line from the fire plug to the engine, which was in front of the building. In the meantime, the truck crew found that it was mecessary to force the door to permit entrance. The door, of the double sliding type, was securely bolt- ed on the inside. The center of the doors was -fastened together by a hasp and staple, into which a bolt was inserted. At each end of the doors there was another bolt pushed into holes in the walls. The men inserted an axe between the doors at the center, and pried them open far enough to get a bar in and knock the hasp off. Then three men were able to make the bolt at the end of the door bend enough to open the door. The fire, which through the windows in front, was in the rear, to the right of the door. Acting Lieutenant Fred Rutt, with another man, advanced to tthe seat of the fire with a 1% inch line, while the engine crew laid a 2% inch line to back could be seen them up. The blaze was consuming some rags on a work bench, and had begun to travel up a board partition, to which the bench was fastened. A battery charger was in operation at the rear, and directly over the bench; the mas- ter electric switch was located along- side the charger. One of the firemen pulled the switch, but although this cut off the current in the entire build- ing, there was an uninterrupted spark- ing on the bench, where ‘the fire started. Naturally, this made the lieutenant suspicious. He noticed a queer hook- ing device attached to the partition, directly over the fire on the bench. Being careful not to wash anything away, he opened the shutoff nozzle and sprayed the fire, extinguishing it. After the fire was out, we inspected the device. It consisted of one alarm clock, one mouse trap, a ford coil, a six volt wet storage battery and a number of wries all hooked up so that at 1:30 the clock would go off, spring the mouse trap, and complete a circuit that would throw sparks into gasoline- soaked rags on the bench. There was also a half gallon of gaoline in a can on the bench. The man who conducted tthe garage was arrested, charged with arson. This was his third fire. When his case came up for trial some three months later, he entered a plea of guilty. He was given a parole by agreement with the district attorney’s office, and ‘through the sympathy sur- rounding the case. Chief T. P. Treadwell, Fort Collins ,Colo. —_+-+>____ Static Spark Ignites Gasoline Fumes. A special printing press for decorat- ing two-color Christmas wrapping paper was located in a wooden enclos- ure in a large warehouse where rolls of paper were stored. A workman had just thinned some of the color with gasoline and was pouring it from a metal container into one of the two MICHIGAN ink reservoirs on the machine. As he did so, fire flashed spread to the paper. The fire probably resulted from the ignition of gasoline fumes by a static spark between the ungrounded container and the machine. across the reservoirs and quickly Seven sprinklers opened at once and prevented the fire from spreading. Employes used a small hose stream and _ several carbon tetrachloride extinguishers without ef- fect. The fire was finally extinguished with foam. Printing rolls on the machine were damaged, and water spread over a large area of the building, wetting the ends of rolls of nearly sixty tons of paper. The loss including use and occupancy was over $6,500. A process of this kind, located in a building containing such valuable and easily damaged stock as finished paper should be cut off by non-combustible partitions, and provision should be made to get rid of the water. Machines of this kind and accessory equipment thoroughly grounded to prevent static sparks. A relative humidity of at least 40 per cent. maintained by open steam jets or other means will reduce the possibility Mutual soda-acid and should be of static sparks. — Factory Record. —_——_+-+___ Put out those matches—always. Remove rubbish regularly. Examine electric fixtures and Verify their safety. Educate others in Fire Prevention. Note well the dangers of explosives. Take precautions against spontaneous combustion. Fires took 10,000 lives in 1931! Incidentally, a half billion dollars went up in smoke. Respect the Fire Demon. End this horrible waste. Save homes, jobs and lives! Copyright, National Safety Council, Inc. —_.-._____ When On Your Way, See Onaway. Onaway, Oct. 18—The hunters are arriving in numbers of twos and threes up to carload lots. The weath- er is just right and to prove the marks- manship of the nimrods, snapshots with the kodaks are being made and the mails are conveying the proofs to the folks down State. There is a “bag limit” to the snapshots made with the gun, but not so with the kodak. Open season year around and perfeet- ly legitimate to keep firing as long as the ammunition holds out. How does this sound? The Ona- way city band composed of twenty- one members was organized last week. Merle Smith and Carl McClutchey will act as conductors, with Herb Lefler as manager and Forest Wicker- sham treasurer. Weekly practice will be held throughout the winter im the city hall. John Isbister, President of the Ona- way Electric Light and Power Co., also chairman of Onaway Board of Commerce, was called to Canada last Thursday by the sudden: death of his father. Work is progressing rapidly on US 23 East of Onaway. The road is be- ing widened, brush and grass along side cut, giving a nice, clean appear- ance. All that is needed now to extend the tourist and resort season for Onaway and vicinity is the open road during the winter months on M95 running North to Black Lake State Park. This road is used not only by the U. S. mail and farmers generally, but would TRADESMAN be the means of attracting many visitors to Black Lake for skating, snowshoeing and tobogganing. A natural long incline runs through the park for a long distance before reach- ing the lake. M 95 would become as popular a five mile strip of road as any similar stretch of trunk line road. Squire Signal. ——_~+--~e Something To Consider. born and brought up in Gloucester, Massachusetts, a seafaring city which teaches many things not learned from books and blackboards. When you are caught in rough water, with the wind blowing harder every minute and the waves rising higher, the situation often looks lke sure disaster. But just as the mounting seas reach a critical height where it seems that one foot more will swamp l was October 19, 1932 you, those waves lengthen out; and instead of riding through them, you begin to ride over them. Those who study ithe ways of God and the teach- ing of history do not collapse in a crisis. They drive ahead as best they can, ‘having faith that at the very moment when all seems lost—the waves will lengthen out. Roger Babson. oe A new process for quick-freezing foods, introduced from Europe, uses all three methods of heat transfer, makes maintenance of extremely low temperatures unnecessary. a Fabric or paper treated with a new water-repellent lacquer is unchanged in appearance, retains its porosity, can be dipped into water and not be wet. Tk GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer the least money is INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- gate. The company that gives the most SAFE. insurance for The Finnish Mutual Fire Insurance Company of Calumet, Michigan %, e “— EERO ERT RTT NEI > October 19, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. I discussed the case of ‘the Simplicity Pattern Co. with many merchants last week who were ithe victims of the un- fortunate practices of that organiza- tion. They were inveigled into invest- ing $55 in a complete assortment of patterns which was: not to be increas- ed under any circumstanices. Now they find they have from $100 to $150 worth of patterns on hand, two-thirds of which are out of date and which the company refuses to redeem. All the merchants I talked with purchased their original orders from their jobbers, who now deplore the attitude of the pattern company, but refuse to force the issue and compel tthe company to recede from its illegal position and make good. I am inclined to agree with my mercanitile friends that the jobbers should insist that the pattern company keeps faith with its cus- tomers by doing as it agreed to dio. E. A. Stowe. Saks & Company, New York City department store, issues a warning to women, through advertisements, to the effect that New York is flooded with “pasted” shoes, presenting ‘the same appearance as the “sewn” shoes sold by respondent, but manufactured by an imferior, cheap, slap-stick method, which produces an unhealthful, un- comfortable shoe possessing poor wearing qualities. Perpetual Encyclopedia Corporation and others, Chicago, engaged in the sale of reference wroks, ‘sold one set of reference works under ‘three differ- ent names, represented as gratuities! ar- ticles included in the charge for the or- iginal purchase, misrepresented prices, used misleading. contract forms, repre- sented as members of consulting staff, or as contributors or revisors, persons who do not serve in such capacities, used misleading copyright dates and represented books as “up-to-date,” and intimidated and coerced through ficti- tious collection agencies. A manufacturer agrees to discon- tinue use of the word “Navana” or any other word ‘simulating the word “Havana” to designate stogies mot made of tobacco grown on the Island of Cuba. A manufacturer of metal grave vaults agrees to discontinue misrepre- senting their durability and to discon- tinue guaranteeing that they will prove impervious ito seepage and: cor- rosion for a thalf century. A distributor agrees to discontinue use of the word “Importing” im tirade name and ‘to discontinue its use in ad+ vertising matter in a manner to imply that the distributor imports the fabrics ‘sold, when such is not tthe fact; to diis- continue using a pictorial representa- tion of a building in a manner to im- ply occupancy of the entire building, when such is not tthe fact; to discon- tinue use of the words “Silk”, “Silk- ‘tte,’ “Supersilk,’ “Silk Bengaline,” “Crepe,” “Piongee,” and “Taffeta” to designate products that are not made MICHIGAN of silk; and ito discontinue use of the words “English Broadcloth” to desig- nate shirts made from material that is not broadcloth and is) not imported from England. A distributor agrees to discontinue use of the words “Paris” and “Gamine de” to designate cosmetics which are not of French origin. An importer and commission mer- chant agrees to discontinue use of labels and advertising matter that im- ply a certain’ ‘tomato paste is made from the Italian plum-shaped tomato, when such is not the fact. A distributor of yarn products agrees to discontinue use of the word's “Wool-o-silk” to designate a product not consisting of silk and wool in sub- stantial quantities, andi to discontinue use of the words “Wool” and “Sparklewool” to designate a product not consisting in whole or in substan- itial part of wool. When the product is composed in substantial part of wool, the word “wool” shall be ac- companied by a word or words in type equally conspicuous, ito the effect that ithe product does not consist entirely of wool. A vendor agrees to discontinue representing that an alleged treatment will stop attacks of asthma, when such is not the fact. Lexoid Co. and Dr. H. Mitchel! De- Werth, Cleveland, vendors of a prod- uct designated “Threefold' Lexoid Treatment,” alleged to be a remedy for kidney and bladder weakness, musicu- lar and ‘sub-acute rheumatism, and kindred ailments, agree ito discontinue representing that H. Mitchell De- Werth is a specialist of twenty years’ experience or an experience of any other length of ‘time, in the treatment ‘of the ailments above enumerated, and that he, or any other physician, ad- vises the users of the treatment, un- less and until such advice is available to purchasers of the ‘treatment; to dis- continue representing that the product will cure kidney, bladder, or rheumatic trouble, and remove tthe cause, having proven efficacious in cases where all other remedies thad failed, whem such is not the fact; to discontinue repre- senting that any prices are “special” or for a limited time only, unless such prices are less than those customarily quoted under similar circumstances: and unless orders at the price quoted, received after the expiration of the time limit, are refused: anid agree to acknowledge primary responsibility for all representations contained in any testimonials published, the Federal Trade Commission ‘to conisider any such testimonials as direct representa- tions of respondent, and to refrain from disclosing [the contents of all let- ters recetved by them from so-called “paltienits.” H. & J. Laboratories, Parkersburg, W. Va., vendor of two products desig- nated “Orange Brand Tonic” and “Golden Nuggets,” agrees to discon- tinue represeniting that the products are a competent remedy for rheuma- TRADESMAN tism, neuritis and kindred ailments, when such is not the fact. Edwin B. Meeks, trading as Panter Remedy Co. and advertising as Dr. Panter, agrees to discontinue repre- senting that Dr. Panter is living and distributing an alleged specific for blood and skin diseases, and ‘to diis- continue representing that the prepara- tion ‘has been used successfully for more than twenty-five years in the most severe and ‘chronic cases, that it will cure social diseases, and any skin diseases and be effective in the ‘treatment of high blood pressure re- gardless of the ‘cause, when ithe treat- ment will do nothing more than aid and relieve the patient. —_—_~+ + Spend and Live. “Save a dollar and keep the sheriff away” was possibly good preachment for yesterday. But “spend a dollar and keep the sheriff away” is far more appropriate philosophy and economics. for to-day. We had a full year of non-spending and hoarding and we all know, to our grief, the results. Now that we are well over the panic Stage we realize that money in cold ‘storage means trade stagnation, un- employment and _ suffering; whereas money in motion means busy factories, full wages and prosperity. Dollars are restless. They must have plenty of exercise if they are to 7 function normally and serviceably for all. Normal spending #s healthy; ab- normal saving is disastrous. E. B. Terhune. erectile le naa If a man owns a clever dog his friends are apt to question his veracity, oe Fretting fetters. A tempting package with 8 tempting rec. ipes on it! STOCK oS POSTMA’S RUSK FOR PROFIT! POSTMA Biscuit Co. Grand Rapids : by Prysici ane OO ‘Recomm Q7ry enoe "he portant. ness leaders. M. E. Davenport President. FALL TERM STARTS AUGUST 29 and SEPTEMBER 6 Business training puts one in touch with the busi- Secretaries and Accountants will be needed as long as business is transacted. Selecting a school for your business training is very im- DAVENPORT-McLACHLAN INSTI- TTE is Chartered by the State as a Class A Col- lege. Write, phone or call for information. DAVENPORT-McLACHLIN 215 Sheldon Avenue, INSTITUTE Grand Rapids, Michigan Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Ave., Agency Offices in Principal Cities of Michigan. Grand Rapids, Mich. Anchor Red Salmon Rademaker-Dooge Grocer Co. Distributors of Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service THE LAME-DUCK CLUB. The Lame-Duck Club at the Decem- ber session of Congress will be a large one. About forty-five members of the Hiouse have been defeated for renomi- nation and fifteen more have not sought it. Five Senators have been de- feated for renomination and one is re- These sixty-five “lame ducks” will have for company those fellow members .of Congress who; although renominated, fail. to win re-election Nov. 8. The total number of defeated members serving in the three-month session beginning in December and ending March 4, may, therefore, run very high. It might constitute a fourth or more of the whole. 3ut there is nothing to become alarmed about in this possibility. De- spite the horrified ejaculations of some politicians and some ‘political writers over the circumstances that men who have been elected to stay at home con- tinue to hold office for three months, it would be difficult to point to any actual disadvantage to the public in- terest resulting from this arrangement. All that the short session does is to pass the appropriation bills, and these would not be particularly different if the places of the “lame ducks” were taken by those who were to succeed tiring. them. The “lame duck” amendment abol- ishing the short session and calling the new Congress together in. January is well on its way to ratification, but any- body who thinks that it will make any important improvement in Federal leg- islation is to be envied for his simple faith. It is open to serious objection for marring one of the most impressive spectacles on this planet—the inaugura- tion of the President of the United States. As the weather in January usually forbids an outdoor ceremony, the inauguration of the President who takes his seat in that month will be postponed until March or later. This postponement will detract from the significance of the occasion. Inaugu- ration of a President who has been serving for. several weeks or months cannot but be a very different thing from the inauguration of a President whose term begins as he takes the oath of office before the eyes of a vast multitude of his fellow countrymen. But the cry of “lame duck” will prob- ably be sufficient to carry the amend- ment into the Constitution without public realization of the changes it will bring. SELECTIVE DISTRIBUTION. Sponsors of selective distribution have outlined a program which leaves little to be desired in the way of pro- tecting manufacturers and wholesalers in the merchandising of goods. Plans are now under way to put into effect an actual test between mills and dis- tributors which will be watched with interest. It would seem, however, that proponents of the plan have overlooked an opportunity to render a social ser- vice by not taking into consideration the attitude of mills regarded as worthy of inclusion in the scheme toward their workers. A recent incident may be cited to show how selective buying, in another “the gold standard. MICHIGAN sense of the term, may be applied. A large chain group placed a substantial order with a manufacturer, who under- bid a competitor by 5 per cent. Upon receiving confirmation of the deal, this manufacturer proceeded to reduce his employes’ wages 5 per cent. The ac- tion came to the atention of executives of the chain, who immediately canceled the order on the ground that they did not wish to purchase merchandise at the expense of workers. In this era of intensive competition, it may be too much to expect that every buyer will scrutinize carefully his sources of supply and eliminate those which find wage cutting the easiest method to reduce costs. But since it is generally agreed that business re- covery lies in the restoration of con- sumer purchasing power, the practice may prove fruitful. In entering into selective distribu- tion agreements, wholesalers might give some consideration to the mills’ relationships with workers, because in- directly wholesale volume depends on the maintenance of workers’ buying power. It might be argued that the intention of the plan is to enable mills to operate profitably and that if it succeeds there need be little worry about wages. However, even in the more prosperous periods some produc- ers have had scant consideration for their workers, and a little emphasis by buyers on the subject might prove beneficial. DEVELOPMENTS WATCHED. With most of the monthly trade statistics for September now available, business observers. are watching the weekly production and _ distribution figures for an answer to the vital ques- tion as to whether the recent upturn in activity will continue or whether, like the recoveries which occurred in the Springs of 1930 and 1931, they will turn out to have been merely tem- porary revivals. This question has been rendered more acute by several hap- penings which have obviously caused disquietude in trade circles. ‘One of these happenings was, of course, the visible signs of alarm in financial circles over President Hoo- ver’s remark that we were at one time within two weeks of -being forced off The~second was a slightly greater-than-seasonal rise in money in circulation, following a prac- tically uninterrupted decline since the latter part of July. Still more significant, from the stand- point of the future course of business activity, has been the persistent fall in commodity prices. Last week the An- nalist weekly price index dropped 2.2 points to a level at which about half the rise from June to early September had been canceled. Some signs of re- covery toward the close of the week, however, are encouraging. Thus far, despite these unfavorable developments and a few others which might be cited, there has been no defi- nite sign of any general let-down in business activity. For the week ended Oct. 8 the combined weekly business index is practically unchanged from the advanced level of the preceding week. Automobile sales statistics sug- TRADESMAN gest the possibility of an upturn once 1933 models are in production. Steel output appears to be holding its recent gains, and carloadings and textile mill activity may fairly be said to be making a showing rather better than generally expected. CANADIAN TARIFF. The suddenness with which the Canadian tariff on non-British products was put into effect, rather than the scope of the new law, seems to have provided the principal surprise to ex- porters last week. —____ Tariff Now Is a Question of Distribu- tion. There are certain elementary facts about business recovery upon which MICHIGAN everyone can agree. One of these is that before we can have any appre- ciable prosperity it is necessary for commodities to stant moving—for the flow of goods from manufacturers to consumers to be resumed in more normal volume. In thinking of a program to hasten prosperity this obvious truth should be kept in mind. Anything which helps in a sound restoration of such exchange of commodities is helpful. On the other hand, anything which tends to perpetuate the stagnation of trade is harmful and should be chang- ed at least to the point where it will cease to be a direct handicap. It is from this point of view that our present level of tariffs should be approached. This whole problem fundamentally is one, at this time, of helping or hindering trade. It is not a question of protecting a particular class in the community or saving this or that industry. Quite the contrary, in fact. The tariff to-day is a matter of getting goods exchanging hands in sufficient volume to ‘support our cap- ital structure. What tthe tariff has, or ha's not, been in the past years and generations is beside the point. Grant, if you please, that at various times in our history it has ‘been, of immense aid to large sec- tions of our people and even to the whole country. Also grant, for the sake of argument, that the time again may come when a very high tariff will confer immeasurable benefits upon ‘the United States. The fact still remains that at present our tariff walls and those of other countries are stifling the normal mterchange of goods. This country in the past, it is im- portant to remember, has sold more abroad than others have sold us be- cause we were willing to lend foreign buyers funds with which to pay the balance. We no longer are willing to do this. Accordingly, an expansion of our markets abroad—our ability to start goods moving in international trade—is dependent upon permitting others to sell to us. In foreign com- merce now it is a matter of swapping goods for goods. Such swapping does not mean that one party gains and another loses. Such an idea is a throwback to the days when it was believed that all commerce necessarily involved either the buyer or seller getting cheated. It is on the swapping of goods in mar- kets broad enough to take the output that all business prosperity rests. If we will recognize this principle and get such revision of tariffs ais is neces- sary to encourage the exchange of goods, we will find that a long step has been taken on the road to real business prosperiity. Ralph West Robey. [Copyrighted, 1932.] ——_+~-<+—___ Past Charts Usually Mark Turning Points. Investors should remember that they should always have a reason for making a (trade. They ‘should not buy ior sell ‘ion hope. The only way to buy or sell is after stocks are away from their tops or bottoms and then watch for the reactions and rallies. Many people see a stock advancing and: wait for a reaction to buy. This does not occur and they consequently do not TRADESMAN get in the market. These reactions and moves take place in the accumulation stage and are caused by the insiders having purchased stock's and their next price objective is considerably higher before they reach the distribution level. In a manipulated stock, they usually do not let it break down to let anyone else get in before the move gets under way. Thierefore, when you see a stock moving and if it is active and the volume of sales is large, do not wait—buy it at the market. This can also be applied to ‘selling. When a stock breaks through and if you are long a stock, sell it at the market. Do not hold baick for a few extra points or a fraction of a point. This stock is not going to go back to give you the chance to get out, October 19, 1932 All these rules, of course, can only be applied as a study of the stock is niade. Markets almost always stop at” the top of a bull market with fluctua- tions and large sales, finally stopping with several days of millions of shares. These are usually good warning sig- nals. Bear markets, which are rapid and fast, end up the same way. Wihen checking past charts, when sales ‘have been large either at tops or bottoms, they usually mark the turn- ing points of the market. This also holds true of groups of stocks and usually is one of the best signals for the investor to take advanitage of in timing his purchases or sales. Jay H. Petter. —————_o-+ 2 --— Skilful aviators rise above clouds. Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 W West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan YN GROUP | ( | eee eee eC NT P October 19, 1932 MICHIGAN TRADESMAN Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Oct. 11—In the matter of Frank C. Priebe, Bankrupt No. 4996. The sale of assets has been called for Oct. 25 at the premises formerly occu- pied by the bankrupt at 225 E. Main street, Benton Harbor. The assets to be sold consists of tires, tubes, auto acces- sories, oils, greases, gasoline and equip- ment, appraised at $742.50. All interested in such sale should be present at the date and time above stated. Oct. 11. We have received the sched- ules in the matter of Mapes Nebelius Cadillac Co., Bakrupt No. 5011. The bank- rupt is a resident of Grand Rapids. The schedules show assets of $20,894.68, with liabilities listed at $33,066.09. The list of creditors of said bankrupt is as fol- lows: Deducted from wages originally for pur- pose of buying stock but plan abandoned: BY Port S18 oF MM: iD. ettimes. 40.00 A. Otterbein —.2. 7 40.00 C. Stephens 0. 15.00 do ROIGer ys 74.48 D.. S. Robinson. .-..... 0.78 oe older. 2 ee 13.97 ae 12 @omimisson due 2255 ne 75 City Treasurer, Grand Rapids -- ge A. W. Church, Ludington .. = 922.09 Acme Welding Co., Grand Rapids 9.17 A to Z Radiator Shop, Grand Rap. 179.00 Alemite Lubricator Co., Grand R. 30.73 Aupperlee & Veltman, Grand Rap. oto Seth Bidwell, Grand Rapids --_---- 10.00 Brake Supply Co., Grand Rapids_. 6.39 Breen & Halladay, Grand Rapids 102.28 Buick Motor Co., Grand Rapids -- 6.30 Cadillac Motor Co., Toledo, Ohio 1.25 Cadillac Motor Car Co., Detroit 7,416.03 Cuminges Bros., Wiint —- oe 5.00 Detroit Majestic Products, Detroit 9.22 Electric Service Station, Grand R. 12.74 Exide Battery Shop, Grand Rapids 14.88 Flynn Auto Sales, Cadillac _.-_-_--_ | 3.30 Goodrich Silvertown, Inc., G. R. ~~ 248.88 G. R. Ass'n Commerce —_-_-_______ 37.50 Herald, Grand Rapids ~------------ 260.50 G. R. Insurance Co., Grand Rapids 1.80 G. R. Lions Club, Grand Rapids __ ee G. R. Plating Co., Grand Rapids 27.85 Press, Grand Rapids eee 77.19 G. R. Spring Service, Grand Rap. 17.64 G. R. Welfare Union, Grand Rapids 37.50 G. R Wood Finishing Co., Grand R. 13.15 Hart Mirror Plate Co., Grand Rap. 47.17 Cornelius Hoffius, Grand Rapids_. 60.25 A. L. Holcomb, Grand Rapids ---- — 49 Jewish Chronicle, Detroit ------.--- 75 Kennedy Oil Co., Grand Rapids -- 301: BD Kutsche’s Hardware, Grand Rapids’ 8.43 Lavo Co. of America, Milwaukee -. 7.00 L. & M. Battery Co., Grand Rapids 88.33 Litwin Tire Stores. Grand Rapids 10. fe T. Manning, Grand Rapids ~------- 43.0 Master Tire Service Co., Grand R. 147. 08 Mich. Bell Tele. Co., Grand Rapids 182.69 Mich. Spring Water Co., Grand R. 15.50 Mich. Welding Co., Grand Rapids 99.12 Motor Rebuilding & Parts, G. R. 69.47 Natioal Used Car Market Report, Cries —_ 33.00 Old Guard, St. Louis, Mo. -------- 10.00 Oliver Cadillac Co., St. Louis, Mo. 4.70 Passenger Car Dealers, Grand Rap. 39.50 Peninsular Club, Grand Rapids ---. 17.60 Pittsburgh Plate Glass Co., G. R. 36.20 Postal Telegraph, Grand Rapids__ 1.61 Quality Body Shop, Grand Rapids 61.55 Reed & Wiley, Grand Rapids ---. 175.78 Richards Storage Co., Grand Rap. 4.00 Rim. & Wheel Service, Grand Rap. 49.62 Rockford Oak Leather, Grand R. 20.13 Sherwood Hall Co., Grand Rapids 20.00 Smith Auto Laundry Co., Grand R. 3.00 Standard Automobile Co., Daytona Beran miorign ooo 30.00 Ho. Ww. Ten Broek & Sons, Grand R. 47.37 Oo. & F. Thum, Grand Rapids ___-6,652.28 Tisch Auto Sup. Co., Grand Rapids . - VerWys & Co., Grand Rapids __-_ Warren Refining Co., Cleveland -_ 102, $6 Western Union Tele., Grand Rap. 7.30 Hargrave Systems, Inc., N. ¥ -. 268.25 G. R. Water Works, Grand Rapids 2.72 H. E. Brown, Muskegon -----~--~- 1.84 A J. Eeckt, Grand Rapids ~------- 46 a ty Cbson. Gos <5 G. R. Fibre Cord, Grand Rapids__ 2.40 A. L. Kroeze, Grand Rapids ----- -65 Olson Auto Co., Manistee -------- 1.24 A. Schefman, Grand Rapids ------ -96 Dr. Southwick, Grand Rapids ---- 3.38 Mrs. Withey, Grand Rapids -_--- .29 Mrs. Withey. Grand Rapids ------ .29 Old Kent Bank, Grand Rapids ~~ 2,318.88 Gen. Motors Accep. CG. AL "765.32 Oct. 12. We have received the sched- ules, order of reference, and adjudication in the matter of George D. Lambrakis, Bankrupt No. 5020. The bankrupt is a a resident of Benton Harbor, his occu- pation is that of a eonfectioner. Lia- bilities listed at $2,001.02 on the sched- ules of the bankrupt. Schedules show assets of. $110, which said amount is claimed as exempt to the bankrupt. The list of creditors is as follows: Mercy Hospital, Benton Harbor -_ 50.00 Montgomery ward & Co., Chicago 30.00 Cc. Kammert, South Haven a 35.00 Walter Birk Candy Co., Chicago -. 15.95 Aretic Dairy Products ‘Co., Benton arbor. 18.60 Mich. Bell Tele. Co., Benton Har. 12.00 Mich. Fuel & Light Co., Benton H. — 5.00 Arctic Dairy Products ‘Co., B. H. 1,515.00 W. Worth Bean, Jr., Benton Har. 209.47 The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Oct. 12. We have received the sched- ules, order of reference and adjudication in the matter of Jacob E. Arney, Bank- rupt No. 5021. The bankrupt is a resi- dent of Buchanan. The schedules show assets of $8,423.48, with liabilities listed at $8,149.82. The sum of $700 is claimed as exempt to the bankrupt. The list of ereditors of said bankrupt is as follows: City Treasurer, Buchanan ------~_- $ 11.00 Chas. Babcock and Laura Babcock, IUCR ATA, 2. ee 2,300.00 Buchanan State Bank, Buchanan 148.53 Kidd, Dater & Price Co., Ben. Har. 535.00 Dan P. Merson, Buchanan ____--_~ 570.60 St. Joseph Creamery Co., Buchanan 125.00 Armour & Co., South Bend, Ind. __ 54.00 Barentsen Candy Co., Benton Har. 71.20 Beck’s Tire Shop, Buchanan ~-__-_-- 44.70 Beech-Nut Packing Co., Cana- Jonarie, IN. Vow 2s es 10.038 D. L. Boardman, Buchanan -_ _-. 12.45 Buchanan Lbr. & Coal Co., PeuCh ANA (oS 24.35 Colgate-Palmolive-Peet Co., Chicago 6.10 Wm. Edwards Co., Cleveland, QO. 154.85 Ferry-Morse Seed Co., Detroit -_ 19.45 General Cigar Co., Chicago —_____ 2.85 L. Gould & Co., Chicago —_____.___ 15.64 Columbia Paper Co., South Bend 40.70 Consolidated Cigar Corp., Indian- Qpons. Ind. =. oe 3.85 Corbin Sons & Co., Chicago ---.-. 85.35 D. W. Kent, Greencastle, Ind. ~__ 500.00 Kidd, Dater, Price Co., Benton H. 1,078.00 Levy-Ward Groc. Co., South Bend 177.04 Loose Wiles Biscuit Co., South B. 53.53 Major Bros. Packing Co., Misha- Weise. = I a 46.89 Manotowac Seed Co., Manitowac, Nie 14.23 Merkle Broom Co., Paris, II. .--. 15.55 Meyer Candy Co., Michigan City, Wigs 19.85 New Troy Mills, New Troy —-------- 91.34 Peltz-Kaufer Co., South Bend, Ind. 220.30 Piowaty Fruit Co., South Bend, Ind. 94.80 W. S. Quimby-Bell Conrad Co., Chicaso 2060 0 ee 174.00 Reid Murdoch & Co., Chicago ~--~ 193.19 Schlosser Bros., Plymouth, Ind. __ 10.70 Sprague-Warner & Co., Chicago -. 13.43 Stanz Cheese Co., South Bend, Ind. 107.77 Standard Oil Co., Buchanan —-___ 13.97 St. Joseph Valley Creamery Co., IU CHANAN oo 362.00 H. Van Eenenaam & Bro., Zeeland 15.00 Ward Baking Co., South Bend __.. 578.90 ny. Eeing Co.; Chieago 220 13.95 Hekman Biscuit Co., Grand Rapids 11.12 Webb €o., Chicagro . 22 37.40 Weisberger Bros., South Bend, Ind. 18.32 Whiteman Bros. Co., South Bend 52.88 Oct. 10. On this day first meeting of ereditors was held in the matter of Charles Weber and Albert Weber, co- partners doing business under the. firm name and style. of Weber Bros., and Charles Weber and Albert Weber, indi- vdually, Bankrupt No. 4997. Albert We- ber present in person and by Jackson, Fitzgerald & Dalm, attorneys. Charles Weber was unable to attend due to ill- ness. Creditors present in person and represented by Fred G. Stanley, attorney. M. N. Kennedy, custodian, present in Albert Weber sworn and exam- ined before reported. M. N. Kennedy, Kalamazoo, trustee; bond $1,000. Meet- ing adjourned without date. Oct. 11. On this day first meeting of ereditors was held in the matter of Happy Day Laudry Co., Bankrupt No. 4966. Bankrupt present by Lloyd Whitman Wright, a former officer of bankrupt cor- poration, but not represented by attor- ney. Creditors represented by Jackson, Fitzgerald & Dalm, attorneys. Claims proved and allowed. Lloyd Whitman Wright sworn and examined before re- porter. M. WN Kennedy, Kalamazoo, trustee; bond $100. Meeting adjourned without date. In the matter of Jacob E. Arney, Bankrupt No. 4021. The first meeting of creditors has been called for Nov. 1. In the matter of Mapes-Nebelius Cad- illac Co., Bankrupt No. 5011. The first meeting of creditgrs has been called for Nov. 1 : In the matter of James Wheeler, Bank- rupt No. 5012. The first meeting of creditors has been called for Oct. 31. In the matter of Ernest Listander, Bankrupt No. 5006. The first meeting of creditors has been called for Oct. 81. In the matter of Gerald Huggins, Bank- rupt No. 4998. The first meeting of cred- itors has been called for Oct. 31. In the matter of Ray A. Hayden, Bank- rupt No. 5014. The first meeting of cred- itors has been called for Oct. 31. In the matter of Oscar Tandler, Bank- rupt No. 5010. The first meeting of cred- itors has been called for Oct. 31. In the matter of Willard L. Smith, Bankrupt No. 5015. The first meeting of creditors has been called for Oct. 31. In the matter of Louis J. Hinken, Bankrupt No. 4984, first meeting of cred- itors was held Oct. 10. Bankrupt present and represented by Dean S. F'ace, attor- ney. Creditors present in person and represented by Leo C. Lillie, attorney. Bankrupt sworn and examined without person. reporter. Claims. filed only. Fred G. Timmer, Grand Rapids, trustee; bond $100. Meeting adjourned no date. Oct. 11. On this day first meeting of creditors was held in the matter of William Brummeler’s Sons Co., a Mich- igan corporation, Bankrupt No. 5007. Bankrupt was present by Frank W. Brummeler, its secretary, and represent- ed by Cleland & Snyder, attorneys. Cred- itors present in person and by Hilding & Baker, attorneys. Claims proved and allowed or referred to trustee for investi- gation. Frank W. Brummeler, secretary of bankrupt corporation, sworn and ex- amined before reporter. Fred G. Timmer, Grand Rapids, trustee; bond $1,000. Meet- ing adjourned without date. Oct. 18. We have received the sched- ules order of reference and adjudication in the matter of Leo A. Edwards, Bank- rupt No. 5023. The bankrupt is a resi- dent of Ionia, and his occupation is that of a grocer. The schedules show assets of $689.77, with $550 claimed as exempt to the bankrupt. The liabilities listed on the schedules equal $1,484.45. The court has written for funds and upon receipt of same the first meeting of creditors will be called. The list of creditors of said bankrupt is as follows: Blodgett-Beckley Go., Toledo, Ohio $29.00 A. E. Brooks & Co., Grand Rapids 39.50 A. EI. Bridegroom, Owosso _.__.___ 2.19 C. E. Batdorff, Grand Rapids ____ 49.50 Crescent Macaroni & Cracker Co., Mavenpore. Towa = 11.60 Deshler Broom Factory, Dehsler, NeneaSea (200 Detroit Cabinet Coffee Co., Lansing 8.50 Consumers Power Co., Ionia . 3h.00 Colgate-Palmolive-Peet Co., Chicago 10.27 Greenville & Ionia Bottling Works, Wei, 7.50 Miners O1 €e.. Bowell = 4.29 Biiott Grocery Co., Lansing _._ 15.00 General Foods Sales Co., Grand R. 5.01 J. Hale & Sons Jonia =. 39.27 Grassytork Fisheres, Martinsville ND GR 4.88 > = El Paxton ML... 3.00 J Hoffman & Sons, Milwaukee __ 00 Herrud & Co., Ionia Candy Co., , Grand Rapids _...._ 14 TOMI _. 24.09 > > Independet Press, Inc., Greenville__ 3.50 Karavan Coffee Co., Toledo ee 11.81 Sentinel Standard, flonia 6.77 Lee & Cady, Grand Rapids ________ 122.00 Marshall Wright Lbr. Co., Ionia __ 4.25 Cc. W. Millis Paper Co., Grand Rap. 48.00 Drs. Marsh & McCann, Ionia -_____ 81.00 Rademaker-Dooge Grocer Co., G. R. 109.18 Reid, Murdoch & Co., Chicago ____ 6.80 Northrup, King & Co., Minneapolis 10.16 National Candy Co., Grand Rapids 31.60 Proctor & Gamble Dis. Co., Detroit 16.27 Randall Chicken Co., Tekonsha nae 5. 55 Owosso Merchandise Co., Owosso__ 4.00 Renfro Bros. Co., Chicago eee 16.00 11 Native Growers, Grand Rapids -_ 25.60 G. N. Peet Packing Co., Chesaning 21.50 Stebbins Ice Cream Co., Saranac __ 12.48 Swift & Co... Eansite =... 3.81 Cox Oleo Co., Grand Rapids _____ 1.45 Schust Co., Grand Rapids 71.80 Vv. ©. Milling Co., Grand Rapids... 1.30 Fulton Bakery, Grand Rapids ._... 1.28 Feldspausch Bros., Grand Rapids_. 5.32 Rauser’s Quality Sausage, G. R. -. 4.48 Richard Dunsmore, fonia ......____ 12.02 Smith & Smith, lonia _._._____ 12.87 dc Boynton, lonia <9. 2 5.00 Wiener Meroe. lenin 2.45 Vincent Greenhouse, Ionia -_-____-_ 1.57 Thomasma Bros., Grand Rapids 4.75 Standard Brands, Inc., Cleveland__ 20,46 W. C. Page Coa., lonia — 10.00 State Savings Bank,. Ionia ___. Coe ge. oe Windsor Soap €o., Buffalo, N. Y¥. 9.00 Campbells Drug Store, Ionia —____ 1.30 Curtis & Son, Jone 22 10.56 Hub Shoe Store, fonia 2.00) © B Jack Jona = 13.00 Ionia Hardware Co., fonia __...__.__ 6.00 €. Buller fonia —. 45.00 Q@uahty Store, lonia _«. 9.00 Jonia Bakery, fomia 2. 5.35 Gus Crafl fens _... 9.00 Strone Eros., foniq ........ 4.00 Webber © Dean, Ionia ..._.. COO Mich. Bell Telephone Co., Ionia —. 5.35 ——_»+ <> ___ A new built-in bathrom scale has only two visible parts—a platform flush with the floor, a dial in the wall. AMERICAN HOME SECURITY e BANK ° Under the Tower Clock On Campau Square An - Old - School- Principle In a Modern Institution This bank will never outgrow its friendly interest in its customers. on which we have built. The spirit here will never change. Helpfulness is the very foundation A spirit unchanging through the years. Our service has broadened, our business increased. But this is one old-fashioned principle which we will never give up. CGVOLM SO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home’ 17 Convenient Offices aac A AER NN ti 0 PR htt tn wt. tn ta... sen... _——— RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President -— Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Bberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Self Determination Is Not New in Groceries. A set of “Grocery Store Rules,” said to have obtained in some Chicago stores in 1882, has been going the rounds for a few weeks. I am curious to know just where such rules were in force, because we in Findlay’s store were far in advance of most of them at that time, and no Chicago store I then knew ‘had any such rules. That the store was open at 6 a. m. anid closed at 9 p. m. unquestionably was true: also ithat details given as to sweeping out and otherwise were en- forced; but that any of that work took precedence to waiting ‘on ‘customers just seems against nature to me. I know that the customer came first with us at that time and all other times. Our Sunday time was not limited as indicated. We opened at about 7 anid seldom got away until noon. Sunday was actually half a day off. Exitrava- gant living and habits was cause for suspicion then as ever, but so far as I ever met up with it, nobody was en- joined ito pay $5 a year to the church or any other sum. The provision for “courting’ must be a burlesque, a's well as Rule 7 which enjoins reading “in leisure hours after fourteen hours in the store.” The first Findlay store of my ex- perience was about 20 by 45, with cellar, and we were poor enough to want to get all possible trade, but at that we had a few ways of our own. Established ‘hours for grocers then were 7 2. m. to 9 p. m., five days weekly, with Saturday extended to 10, 11 or later. We closed at 9 every night from the start, though often, especially in summer, we were ready for customers at 6, going to breakfast after sweeping out. In 1880 we set our own place by closing at 8:30. There was then no such animal as grocer co-operaition, ‘so we went it alone. And by 1882 we cut off another thirty minutes, closing at 8. During all the years thereafter that grocers operated “independently,” closing mostly on the old schedule. We were shut tight at 8, and that pre- vailed until the town got together on a 6:30 closing hour, where it stands even to-day, so far as I know. We likewise set our own pace on the Sunday work. We simply did it, all by ourselves. It was not “hard” either. We decided that six days was plenty and took two weeks to notify our old-time customers. They ac- cepted without the slightest protest, changing their shopping time from Sunday forenoon to Saturday mght— and “the boys” had their weekly holi- day unbroken. We had otther peculiarities. An ar- ticle, like vinegar, which was 25c per gallon was 13c per ‘half gallon with us MICHIGAN —though many old timers charged 12c saying they “did not care for half a cent.” But also anything at 3 for 25c was 9c each with us while our more “liberal minded” competitors charged 10c for those ‘singly. All of which shows, it seems to me, that initative and ‘‘self-determination” depended on the grocer’s own back- bone and strength of character in 1880 and thereabouts even as it does to-day. Nobody who depenids on out- side forces will make much progress— nor profit. Real strength to “Go for- ward” depends on the stuff we have within us; and that always holds good. In dine with this is a letter I see in Grocery World from Jos. Snittzer, of Philadelphia. He sneezes at a bulky volume about Price Cutting by Prof. Seligman which sells (?) for $6, say- ing that we do not nieed so much a “thorough anlalysis” of price cutting as “the remedy for price cutting.” Joe ends thus: “It is for ‘the retail- er himself to find a solution to this vexing problem. The remedy for price cutting will come from the firing line —from the retailer himself, who js be- hind the counter, and not from a pro- fessor in. any university.” Joe is 100 per cent. right—just as we were in 1882—as grocers were in 1832—and likewise in 1382. Strengitth comes from within. The end of 1930 found our country with not less than 585,398 food shops. At three stores to the thousand of our population, we should then have thad 368,325. We therefore had 217,073 too many, 158 per cent. plus of normal. Instead of normal of three to the thousand we had nearly five. Now, such a plain condition as those facts indicated—and let us remiember that we are all strong on fact finding at this writing—can result in just one outcome. That is the elimination of more than 200,000 food stores. Any study to find facts which does not then dead us to see such an outcome must be absolutely futile. Nor does it maltter whether we like it or not. No question of feeling sorry for the mis- fits can help things. It is simply plain logic that elimina- tion must occur and it is also logical that the unfit will be the first to go into the discard. This as not a new condition. So far as I know, similar ratios always have brought similar re- adjustments. It is the commonest truism that “there are too many gro- cers.” Logically, then, some must quit the business. Just as logically, the mortality will be heaviest among those least fit to survive. I have just read a Chinese proverb, thus: “It is easy to open a shop, but hard to keep it open.” That might be a general Los Angeles warning to venturesome teniderfeet; but it will do for all to ponder. To keep the shop open means that the owner knows: 1. How to choose the right stock. 2. How ‘to attract customers. 3. How ‘to keep customers by salesmanship, courteous service and sound business policy.” And verily the last shal! be first. For it is the limit of futility to open a shop with good stocks and attract cus- tomers if then we do what is reflected in the following little story: (Continued on page 13) TRADESMAN October 19, 1932 Push these for Better Fall g Sales Cool weather is here and that means an increased interest in Royal Chocolate and Vanilla Puddings. That means, that like Royal Quick Setting Gelatin these two Royal Puddings are quickly and easily sold. Push the Royal Desserts line, and not only gain fine profits but all the advantages of the Standard Brands fresh Merchandising Plan — frequent deliveries, well-regulated stocks and speedy turnover. Products of ROYAL DESSERTS STANDARD BRANDS INCORPORATED MUELLER PRODUCTS can be offered to your customers with the assurance that they are guaranteed in every way. Mueller quality begins with the ingredients— only the very finest being used—and con- tinues through every step of manufacturing and packaging. They are packed in triple sealed, air tight and moisture proof packages that keep the contents clean and fresh. Continuous advertising assures turnover and better profits. frequent Keep these quality products before your customers. Remember that the sale of a package of macaroni usually results in the sale of other items, such as tomatoes, cheese, etc., used in preparing various macaroni recipes. C. F. MUELLER COMPANY Jersey City New Jersey NOTE: New reduced prices became effective on October 3, 1932. _ 448.402 % 5 MUELLER ¢1e. £02. MUELLER’ > > October 19, 1932 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—-E ¥Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be heid in Grand Rapids, date not decided. Increasing the Popularity of Meat. An innovation was introduced some time ago by a prominent manufacturer of parchment wrapping paper, by which various statements about meat are imprinted on ‘the paper which is manufactured for sale to retail meat dealers. The fact thas been established that by calling the attention of housewives to the merits of meat as a food, and to the tastiness of the product a dealer can increase his sales. People eat meat primarily because they like it. But if they can be told and convinced that meat is good for them and that it is an item which should be included in the daily menu, this feeling, plus the natural appetite for meat, should re- sult in the sale of more meat by every meat dealer in the country. The statements which appear on the meat wrapping paper are simple and direct, and tell in a few words points about meat which should cause house- wives who see them to appreciate to a greater extent the meat which they have purchased. The number of statements which can be made about meat and which would create a more favorable attitude among housewives toward this prod- uct is almost unlimited. For example, the simple statement that meat makes a meal taste better is something that every housewife knows, but which she may not know consciously, Every woman who has cooked for a family knows that usually when she serves a lunch or a dinner without meat the other members of the family look dis- satisfied, or perhaps go as far as to ask where the rest of the meal is. Meat is unique in this respect. For at least two of tthe meals each day, it has be- come a matter of common custom to serve meat. Desserts may be changed, vegetables may be varied, or may be omitted occasionally, but without meat the meal is woefully incomplete to a large number of people who find that nothing takes the place of the delicious flavor of meat. It is ithe general concensus to-day that products will not sell unless they are advertised. Meat sales can be in- creased tremendously through ‘tactful, conservative word-of-mouth advertis- ing at the point of sale—the meat dealer’s store. With the relatively in- timate contacts which a meat dealer and his retail salesmen have with con- sumers, the opportunity to make con- structive points about the value of the product which the dealer has tto sell is so great that there is no excuse for overlooking it. Manufacturers who spend thousands of dollars annually advertising their products in mews- papers and magazines do not overlook the fact that ‘there is a great deal of value in a personal contact with the ~ consumer. Consequently, dealers and _ retail salesmen should be fortified with the points about meat which will increase its popularity. Here are some of the MICHIGAN statements which are used by the paper manufacturing company: Meat, the diet of world builders. Meat contains phosphorus, Build pep with meat. Eat meat and smile. Meat makes more attractive menus. Active men need meat. Meat is part of a well rounded meal. Everyone likes meat. Meat has high food value. Growing children need meat. Eat meat for strength. Play the game to win—eat meat. Meat makes muscle. Meat for modern menus. A perfect meal must contain meat. Serve it with meat. A meat food ration makes a stalwart nation. Meat eaters are world leaders. Meat is one of your best food's. Athletes need meat. Treat yourself right—eat meat. The treat of the meal is meat. Meat is rich in iron Meat makes stamina. John Meatdealer. ee Self Determination Is Not New in Groceries. (Continued from page 12) eat more of it. A woman customer writes to a friend: “Our nice dry goods store ad- vertised yesterday that they were go- inz out of business. Stock has always been well selected and I have inclined to trade there despite certain disagree- able features. sleepy had It thas always been a sort of place and they have a few clerks there for years who have been enough to drive any cus- tomer away.” The best windows, displays, adver- tising and stocks can accomplish one important thing—they can bring peo- ple to our stores. After that the treat- ment extended, the character of im- pression customers get of us, tells the story. No force in the world can off- set stupidity, indifference, ignoranice, superciliousness—and there are too many places where folks are well treated these days for anybody to put up with poor ‘service. The latest sign of government in business is a proposal that some scheme be set up to carry merchanits who have become ttoo heavily involved in the slow-pay account line. We need just a little more of this kind of nursing to ‘set up nit 200,000 excess food ‘stores, but 500,000—and have them all supported by the rest of us. This can go on until the circle closes and we shall have Government run- ning everything for ws and we doing simply what the bureaucrat tells us to dio. Where then “Equality of Opportun- iity’—except to hustle for taxes? Paul Findlay. ——~>-2 An electric cable is going to market in a new jacket, said to have all rub- ber’s advantages and to far surpass it in resisting chemical action, oil, light, corona, vibration. —_————> > 2 One difficulty in the operation of sodium vapor lamps, discoloration of the glass by the hot vapor, is being overcome by newly developed glasses resistant to such attack. ee Poverty isn’t ennobling. TRADESMAN Only despair is defeat. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 SALESBOOKS NOW is the time to order. We save you money. Battle Creek Sales Book Co. Battle Creek, Mich. Sell the Nationally Advertised PERFECTION DOG FOOD (Sacks or Packages) CANNED MEAT FOOD fi (Contains No Horse Meat) Write for Prices Perfection Foods Co. Battle Creek—Dept. 50—Mich. 13 FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL morors WITH FAMOUS COLD CONTROL AND HYDRATOR All Modsls en Display at Showroom F.C. MATTHEWS & CO. 18 E. Fulton St. Phone 93246 Pvc the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits KENT STORAGE COMPANY EGGS - Grand Rapids, Michigan EGGS - Now shipping finest quality APRIL and MAY Candled Whites or Browns Wire or Write us for prices. EGGS IT Wat "The FLOUR TheBest Cooks User EQUAL TO EVERY BAKING NEED | Made from Select Wheat VALLEY CITY MILLING CO. GRAND RAPIDS 14 ‘ MICHIGAN TRADESMAN October 19, 1932 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Selling Paint in the Late Autumn. Late in October a few years ago a customer stepped into a hardware store. He bought a package of bronze paint. “lve a mind to do a bit of inside painting this fall,” he said. “But I guess it is pretty late to start now. After one gets fairly settled for the winter, he hates to mess up the house.” The clerk was the kind of fellow who misses a lot of good bets. “Yep,” he said, simply—very simply, “it is pretty late to start now.” With which the customer went out. The clerk did not think to make any enquiries regarding the inside painting the customer had in mind, nor did he offer any suggestions. He merely agreed with the customer that it was pretty late in the season to do any- thing of the kind. Such an attitude on the part of sales- people indicates why some -hardware dealers find sales in the paint depart- ment declining as fall advances. The old superstition that late spring and early fall are the seasons for painting, and that nothing can be done with paint outside those seasons, is a super- stition that clings. As a matter of fact, so far as in- terior paint specialties are concerned, there is no closed season. And for a number of reasons late October and early and even late November repre- sent the very time to push these lines successfully. As a matter of fact, in late October, and even in early November, exterior paint can still be sold. Indian sum- mer often brings with it a spell of just the right kind of weather; and a last chance for the property owner to put his house or barns in shape to face the rougher weather to come. In inside finishes, however, a splen- did trade can be worked up in Novem- ber. In the lengthening evenings, the householder has plenty of time to un- dertake little jobs of decorating- about the house. Floors, walls, furniture, wood work, etc., can be greatly im- proved by the use of paint specialties of one kind and another. Screen enamel is a good line to push too. Householders are putting away their screen windows and screen doors for the winter; and if enamel is featured, a good many sales will be apt to result. At the same time, storm doors and storm windows are being put up; and a display or advertisement featuring paint, glass and putty for these should get some results. In this connection a “Brighten Up for the Holidays,” campaign will be timely. With Thanksgiving and Christmas holidays approaching, the housewife is naturally anxious to have her home look its best, especially if visitors are expected or social events are to be held through the late fall and winter. The featuring of interior paint special- ties will tie in logically with fall housecleaning. Members of the fam- ily will be coming home for Christmas, perhaps for Thanksgiving; invited ferior paint specialties. terials to make the guests will take advantage of the holidays to come; and the housewife will be keen to have her home look its best for them. The dealer who realizes that ithe average housewife has these things in mind will be able to cater advantage- ously to the potential demand for in- It is worth re- membering that the demand is pretty sure to remain potential unless the dealer does his part; and the dealer’s part is to show the housewife just what can be done with a little spare time and a few cents worth of ma- interior of the home more attractive. Floors scratched or worn bare need repainting or revarnishing. Floor wax protects the surface; it should be used regularly, especially on hardwood floors. Furniture may be dirty, scratched or dingy. Furniture polish, varnish, shellac, wax are all useful in this connection; while where an article is to be completely refinished, paint remover is eminently saleable. Then metal work of all kinds needs polishing. In addition there is a growing demand for flat wall tints; and the fall housecleaning is pretty sure to emphasize the fact that one or two rooms at least need redecorating. There will always be some demand for these lines; but it is a demand that can be greatly stimulated by aggres- sive selling methods. The first thing is for the dealer to look over his. stock, see what season- able lines he has to display, and fill in the gaps. He must know just what interior paint specialties he has and just what they will do to make the home more attractive; and if he knows how they should be applied, so much the better. Then these lines should be featured. Newspaper advertising is good. But don’t be content to merely list the lines you handle. Tie up your list with some dominant idea—such as “Brighten Up for the Hiolidays’—and add a hint of how easy it is for any intelligent person to use these special- ities. And add, too, that the expert advice of your sales staff is at the dis- posal of every customer and that it costs not a cent to call and secure in- formation and suggestions. Yiour advertisements may include catchy suggestions on “how tto do” ‘this or that bit of interior decorating— how to refinish a bit of furniture, what color combinations to use in wall tint- ing, and so forth. Display is all-important. Show the lines you handle. Better still, show what they will do. Contrast displays are good—an old bit of walnut furni- ture, shabby and scratched, and an- other old piece completely refinished by some clever and industrious house- wife, of your acquaintance. Use your wall tints on the background for your window and call attention to the at- tractive effect. Clip out printed sug- gestions for redecorating the house and bulletin them in your window. All sorts of things can be made to help your display. Work in slogans—“Old walnut made new,” “Brighten up for Christmas,” “A few cents and a few minutes time make all the difference,” and so forth. Selling these seasonable paint spec- ialties is largely a matter of educating the public to what the ordinary house- holder can do to make his surround- fings more attractive; and this pre- holiday season is the very time to do it. Victor Lauriston. +o 6 A Business Man’s Philosophy. Many people aisk, “How do you find time to read?” Before answering this question I must blush and confess that my read- ing covers a pitifully small range when compared to that of some men I know. In a month I read perhaps six or seven books and twenty pub- lications. I gain a good deal of time for read- ing ‘by not playing bridge. More time is gained by using half hours that would otherwise be spent in boredom. My practice is tto have interesting books always near me in anticipation of a free moment. I pack a couple of books in my bag when I travel and two or three are always on, the table at home. The half hours before dinner and after dinner are used for reading magazines. In the evenings at home, when I see an hour or two ahead of me, I turn to a book. I find it is a good plan mot to ac- cumulate unread books. Therefore, I buy ‘only for immediate conisumption. Unread books quickly acquire a stale look. I resist buying more books un- til I have either read or discarded those on hand. I read almost no fiction, not because I do not enjoy it, but because I get more stimulation and usable ideas out of other books. Biography, economics, philosophy, ‘business, essays and humor are my favorite diet. William, Feather. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TUNCAN IRON SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. Wholesale Only. We Protect our Dealers. THE . BEHLER-YOUNG co. DAY SHIPPERS) 342 MARKET ST., S. W. GRAND RAPIDS, MICH. 500-508 Monroe Ave. AWNINGS, TENTS, COVERS and SAILS Complete Line of Camp Equipment For Sale or Rent. WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS. CANVAS BELTING MADE TO ORDER. GRAND RAPIDS AWNING & TENT CO. Phone 85145 Call us for Awning Storage. Grand Rapids, Mich. Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota An Additional Profit of $314.00 A policyholder recently wrote us that we showed him the way to an additional profit from his business. Our plan that helped him was simply this: he used to pay $785.00 for his fire and windstorm protection, but with the 40 % saving he receives from the Federal he is now only paying $471.00, or a saving of $314.00. The outstanding feature of this reduction in cost is that it has not reduced the quality or amount of his protection. He has a standard policy plus a company behind it that is safe and has a prompt and equitable loss paying record. If your property is of the better type, you are eligible for Federal protection at this reduced cost. All property insured is of the most select type. This reduces the amount of losses which enables the com- panies to return substantial savings every year to its policyholders. We will welcome your request for addi- tional information at the Federal Hardware and Im- plement Mutuals, Stevens Point, Wisconsin. FEDERAL HARDWARE & IMPLEMENT MUTUALS Hardware Dealers Mutual Fire Ins. Co. Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Stevens Point, Wisconsin i October 19, 1932 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt. Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Curtain Trade Buys Ahead. Fear of advancing prices and pos- sible shortages in material brought the largest volume of advance buying in years in ‘the curtain cloth market this week. Advance orders for Spring goods placed by several curtain manu- facturers covered requirements up to May 1, while purchases of three and four months’ supplies have been com- mon. The extreme shortage of desir- able merchandise for the current sea- son, according to cloth converters, has encouraged manufacturers to cover their future needs. One of the major converting houses in the trade reports orders booked in the West last month represented the largest September sales in that section in more than ten vears. In covering requirements the manufacturers are specifying low-end staple cloths, be- lieving that curtain demand in the Spring will be concentrated in the price ranges below $1. a - Holiday Trade Reported Excellent. Excellent response by large throngs of holiday shoppers to retail promi- tions is reported by retail executives. Not only was ithe dollar volume of sales the best for any day this Fall, but in a number of instances the totals exceed the corresponding day a year ago. The purchasing was 'spread over more lines than has been the case re- cently. The sharp drop in tempera- tures stimulated a much stronger de- mand for cold weather apparel for both adult and juvenile wear. The business done in women’s coats and men’s topcoats showed marked gainis, women’s coat departments in many cases ‘being “swamped.” Home fur- nishings promotions did well. — ++ Spurt in Dinner Ware Orders. Calls for popular dinner ware have increased to such an extent in tthe last ten days that several factories have notified customers that three to four weeks must be allowed for delivery on current orders. Retailers featur- ing ithe low-end: merchandise are run- ning short of stocks of popular 32 piece and 53 piece sets and some buy- ers have offered to pay a premium. for prompt delivery. The 32 piece dinner sets are wanted in retail ranges of $2.94 to $3.95 and the 53 piece assort- ments at $5.94 and $6.85. Square shapes with floral decorations on an ivory ground are the styles in demand. > Issues Color Card For Swim Suits. The National Knitted Outerwear Association: announces that it is issu- ing a new color card, the (first of its kind, devoted entirely to a display of standard shades for bathing suits for the 1933 season. The card has been prepared in conjunction with the Tex- tile Color Card Association and con- tains eighteen colors. Such a card has been regarded als desirable be- cause the swim ‘suit section of the knitted outerwear industry thas ex- panded sufficiently to warrant a color card of its own ‘and ‘because such a standardization of ‘shades is expected to help regulate seasonal production. ~~ + Leather Coats Advanced Again. The demand for men’s and women’s leather clothing continues so heavy that several mills have been compelled to put into effect their fourth price advance on men’s styles and the third on women’s goods. The mien’s num- bers have been advanced 35 cents by one mill to $3.60 for a suede style, with other producers quoting as high as $3.85 on a similar number. At the beginning of the season this style was listed at about $2.50, and the current quotation compares with one of $3.75 ito $4 last year. A women’s number was moved up 25 cents ito $4.25. Many producers are far behind in deliveries. ——_?--> Underwear Prices Off Slightly. While official prices on most of the Spring ribbed underwear lines have not ‘been made, a few mills are report- ed to be taking business on some styles at about 5 per cent. below the opening levels of last year. This is said to be a reduction of about 12% cents per dozen on a few numbers, a combed shirt, for instance, which was listed at about $2.12%4 per dozen last year dropping to about $2 for the coming season. The reaction in cot- ton since the early part of September is a disappointment to mills, which expected to mame new prices at leaist equal tto those of last year. oe ___ Call For Glassware Improves. A general improvement in the call for table glassware is noted in the wholesale market this week as stores ordered substantial quantities of medium and low price stemware. The gain igs encouraging to producers who complained recently that their branch of the house wares trade ts not enjoy- ing its share of the Fall business up- turn. Most of the demand this week is for cut and polished crystal stem- ware to retail up to 50 cents each. Colored glassware, excepting in the extreme low-end ranges, is orderedi only in limited volume. —__+ +> Linoleum Orders Limited. The prospect of price advances on hard surface floor coverings have failed to stimulate advance buying to any great extent. Both jobbers and retailers have adopted a waiting policy on future orders and are filling only current requirements. The increase in prices, announced as effective Nov. 1 by two companies, ts expected to be- come general throughout the market, but retailers contend that until in- creases are announced by a majority of the producers no forward buying is justified. —_—o-~>-—- Christmas Shopping Period Longer. For the first time in several years, retailers will be favored with a length- ened Christmas shopping season, due to an early Thanksgiving, which occurs on Nov. 24, it is pointed out in a survey of plans retailers may use for the holiday period which has just been completed by F. W. Spaeth, manager of the sales promotion division of the National Retail Dry Goods Association. “Although retail stores schedule gift promotions early in November to en- courage early shopping, the rush period does not set in until after Thanksgiv- ing.” Mr. Spaeth points out. The early Thanksgiving this year will advance this rush period. It has been the ex- perience of numerous stores that the earlier Christmas shopping is started the more successful the Christmas season will be.” a Housewares Sell Actively. Housewares took first place in the volume of sales reported this week by retailers in tthe hardware trade. Calls for electrical appliances, mainly heat- ing units, cooking utensils, for drap- ery hardware ‘and for clothes hampers are larger than in any previous week this season. Furnace accessories, equipment for household repairs and weather stripping are in fair demand, but ‘buying of such goods earlier in the week fell below expectations, —e——— Winter Dresses Well Received. Fairly good response to the general showings of Winter diresses is reported by Morris Kallman, executive director of the Fashion Originators’ Guild. Many more merchants are now in the market constantly for new merchan- dise, he says, and they are relying less on clearance or early sales to produce volume. He reports concerted action by more retailers and trade groups in the delaying of seasonal clearances, a plan fostered by tthe guild. MICHIGAN BELL TELEPHONE CO. like this PROVE the VALUE OF YOUR TELEPHONE Every household, large or small, faces the ever-possible danger of FIRE, which at any moment may imperil property and the lives of loved ones. Such an emergency proves the protective value of your telephone. For a telephone call will sum- mon instantly those highly efficient men... the firemen... who will risk even their lives in your service. In any crisis, aid can be obtained, without delay, by telephone. Just one telephone call in an emergency may be worth the cost of the service for a lifetime. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING R A.P G R A N D DS, I C HIGAN 16 HOTEL DEPARTMENT Interesting Sidelight on Early Cali- fornia Days. 15—The Maichi- Los Angeles, Oct. gan Hotel Association, at the annual meeting held at Traverse City, recent- ly, certainly covered itself with glory by re-electing as President, Fred J. Doherty, Hotel Doherty, Clare, and Secretary, Preston D. Norton, of Ho- tel Norton, Detroit and Norton-Pal- mer, Windsor; as well as advancing its former treasurer, D. J. Gerow, owner of Hotel Elliott, Sturgis, to the posi- tion of Vice-President. Ralph T. Lee, of Hotel Lee-Crest, Detroit, is the new treasurer. Secretary Norton has so thoroughly covered the proceedings of the meeting in a previous issue of the Tradesman, ‘that it seems hardly neces- sary for me to give a resume of same. The present membership of the As- sociation is 250, which, while quite a falling off from the record attained (547) during the Anderson regime of six years ago, is still a decided increase over the previous year, and with the efforts being put out by the member- ship committee, backed by the officers, will, no doubt, regain its old prestige. For many years the Association mem- bership was in the neighborhood of seventy-five or eighty, but at a meet- ing held in Grand Rapids fully a decade ago, addressed by Henry J. Bohn, of the Hotel World, and John Willy, of the Hotel Monthly, the sub- ject was thoroughly threshed out and with tthe election of Edward R. Swett, Hotel Occidental, Muskegon, came an awakening, the result being that 120 new members were added during his regime. This was followed up in succession by succeeding presidents, Carl mene a: Walter Hodge's and John A. Anderson. Association's of this character have their ups and downs, but to my mind tthe Michigan organization is On a sure road to re- cover its former prestige, and this is: no “round: the corner” twaddle. Never mind boys, one and all, I am in train- ing to be with you next year. I know you had a wonderful time with George Anderson, at the Park Place Hotel. When coming out here six years ago, I was importuned by Charley Renner among other things, to get the low-down on a narrative related of James Lick, a forty-niner, who hai migrated from Germantown, Pennsyl- vania, to make a fortune. Young Lick had been employed in the Steinway piano factory, in New York, but was much enamored of the daughter of a miller in ithe home ‘town, whose father insisted that Lick must possess a grist mill the equal of the one he was then operating, before he could claim the daughter in marriage. I might say that the miarriage was never consum- mated, but the building of the mill be- came an obsession with young Liick, the mill being erected at San Jose, in this state. I paid a visit to San Jose, saw a wonderful mill, built of ma- hogany, equipped with the very finest machinery, but which had never been operated. The custodian of the prop- erty, in fact the townspeople were en- tirely ignorant of the sentiment con- nected with the episode, henice infor- mation I was ‘seeking could not be ac- quired locally. As a consequence I paid a visit to the San Francisco pub- lic library, invoked the good offices of the curator thereof, finding there was no publication of any kind throwing light on ‘the episode. However, with the help. of this same librarian, a meet- ing was arranged with one of the trus- tees of the Lick estate, which resulted in bringing out a lot of interesting de- tails of his affairs, which are now ‘to be found in the said library, in a file containing issues of tthe Michigan Tradesman, covering the subject. In substance, Mr. James Lick, afterward Senator, came to California in ’49, but instead of indulging in the mining MICHIGAN fever, became interested in real estate, made a fortune with this occupaition in connection with lumbering in South America, and it was this mahogany lumber that was invoked in the build- ing of the grist mill at San Jose. The Lick observatory, near San Jose, an old peoples’ home at San Franicisco, and various other public contributions, are credited to ‘his memory. And: all this is preliminary of what I started out to say. Mr. Lick was the original owner of Catalina Island, the present Wrigley holding, which he disposed of to Colonel William Banning, another forty-niner, and father of ‘the indi- vidual, now 73, who is responsible for this whole story, in that the other day my attention was called to the fact that at his ranch at Walnut, he has constructed a highway, twenty miles in extent, for the operation of a six horse ‘stage coach, such as was once the proud boast of the early West. On every pleasanit day, Cap- tain Banning ‘hitches up his six beauti- ful black horses to a maroon and gold, yellow and black Concord coach built in 1875, climbs up inito the diriver’s seat and drives swiftly, carefully and skillfully over this specially construct- ed country road. Now retired, Cap- tain Banning, whose father esittablish- ed the first stage coach lime in Calli- fornia in 1854, has preserved a bit of the old West on this ranch, several miles from Los Angeles, near Walnut, as was demonstrated to me recently. It is far enough away from the city so ‘that there ts mo one to honk him aside and no traffic signals to observe. He operated it “just for fun” for a short time within the city limits of Los Angeles, but finally capitulated in favor of the automobile, moved his equipment to this ranich and built the stretch of road’ on which to drive. There, this last active driver of such a coach and six, who recognizes tthe need of automobiles but doesn’t know how to drive one, has built a small village—a fascinating museum recall- ing a colorful phase of pioneerdom. With a regal air, the old glistening coach with its tooled leather boot anid seat guards and its great leather thor- ough braces, occupies its own special coach house, with its horses, all of which are on complimentary view for such visitors as desires to get a whiff of early California atmiosphere. The old captain has a thorough of stage coaching, is interesting in the extreme, has no time for lonesome- ness, and is proud of his accomplish- ments. “It’s more of a tradition than a hobby,” he explains. “In preserving what existed when my father pioneer- ed in California, I find peace and hap- piness in my old age. Drive an auto- mobile—change the rein for a steering wheel? Don’t be foolish. I am going to drive that coach until I die.” The failure of the S. W. Strauss or- ganization will not prove the financial shock that was occasioned by the collapse of the Insull imterests. The Strauss outfit specialized in ‘hotel ise- curities, but the moisture was wrung out of their secunities so gradually and the hotels were so intimately connect- ed with communities, that the shock was softened by time, and hence no great shock was experienced. Strauss had acquired title to over forty hotels and 100 apartment houses’ in Los Angeles prior to six years ago, through foreclosures and bankruptcy nroceed- ings. None of these properties were able to get out of the red during that period, and #t seems to me that they will continue to be losing factors for many years to come, interfering with the successful operation of other more deserving enterprises. An. interesting history of Detroit's hotel activities for the past ‘fifty years, has developed the fact that while in. the ’80s she had accommodations for less than, 1,000 guests, she tto-day hais a capacity of 25,000 rooms, counting knowledge ° TRADESMAN first class transient and residential ho- tels only. No phase of Detroit’s com- mercial life has recorded any greater progress than. the hotel field. The city’s only first class hotels in 1880, were the Biddle House, accommodat- ing 400, the Michigan Exchange, with rooms for 350 and the Russell House with about the same number of rooms. An electrical broiler with exception- al new features, making it especially adapted to hotel, restaurant and lunch counter service, has been on exhibition here at a hotel supply house, and I presume is being introduced in other parts of the country. It has two vertical heating elements by means of which both sides of the steaks or chops are broiled at once, thus reduc- ing tthe time required for such opera- tion by one-half. All smoke and odor _are eliminated by a simple contrivance, and in use of space it is also economi- cal, being twenty-one inches high and occupying a space of but eleven by thirteen inches. Also it ts very eco- nomical in the use of electrical cur- rent. The processes of broiling are invoked for the miain purpose of con- serving the juices of steaks and I can understand how the broiling of ‘both sides of a steak simultaneously will add ito the attainment of such results. In view of the mecessity of more minute economy abroad than in the United States, it is interesting to be told that $40,000,000 worth of break- fasts are thrown away in the hotels of Great Britain, in connection with the established principle of chargnig for the early meal in conjunction with the renting of the room. Perhaps the statistician who made out this bunich of figures is akin to the fellow who knows just how many dollars the tour- ist spends in a given ‘time, and cannot be depended upon ‘altogether, but with my knowledge of humanity, and famil- darity with hotel operation, I would say that the breakfast paid for in ad- vance will, in most cases, find the paver waiting for it at the proper time and place. One of the most practical charitable institutions which I ‘have heard of in this country isi the Good Will Aissocia- tion of Los Angeles. I happen to en- joy the acquaintanice of a social work- er who has shown me ‘something of the inner workings of this institution which are surely interesting. Several hundred cripples, including numerous blind and other derelicts are kept emr ployed at a daily compensation of two dollars, sorting out and repairing donated wearing apparel, which is sold at a Good Will store on the premises. Over a quarter of a million dollars were garnered last year through these activities. The death of Hon. William Alden Smith is a distinct shock to the wniter, who enjoyed his personal acquaintance for a long period. Here was an hon- est man, true to his conistituents anid loyal to ‘his friends, who were legion. Only last week I read cheering news ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. October 19, 1932 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION rer aan “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business -— Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon -j- Michigan a —_— Columbia Hotel KALAMAZOO Good Place To Tie To ‘ : ‘ ‘ “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Receiver. & t i : October 19, 19382 in the Tradesman, to the effect that the Senator was: itto again become a's- sociated with the activities of the Grand Rapids Herald. I certainly have looked forward tto the pleasures of a renewing my acquaintance with this kindly individual, on my next trip, anid now I can only mourn his loss. Since writing last week of a viisit of Frank Duggian, former president and general manager of Hotel McAlpin, New York, to Los Angeles, I have caught up with the gentleman _,anid find him associated with one of the leading law firms here. Mr. Duggan was engaged in hotel work in Detroit for several years, and his mainy hotel friends in Michigan will be glad to learn that his recent change presages much prosperity for the gentleman. Mrs. Roy Hinkley, of Hotel Hart- ford, Hartford, is mother of Attorney General Harry R. Hewitt, Honolulu, who, on the 12th inst. was admitted! to practice in the United States Supreme Court. I congratulate them both. President Doherty, of the Michigan Hotel Association, secretly prepared and successfully pulled off a humorous and highly interesting “stunt” at Park Place Hotel, Traverse City, at the ho- tel men’s banquet there. He initro- duced ‘Count’? Carlson, of Copen- hagen, ito give a talk on “Your busi- ness in Copenhagen and my American impressions.” His address was given in a rich Scandinavian dialect, his talk was most interesting and his humor held the audience ini gales of laughter: Byt the time his speech was half over his audience had decided thai thiis “Count” was really the “catt’s pajamas,” At the conclusion of his ad- dress, which consumed thirty minutes, President Doherty said he would like to introduce the radio artist, Axel Christiansen, from Chicago, when off came his wonderful grey ‘hair and moustache. He had at least ninety-nine per cent. of the audience fooled and they gave the worthy president credit for originating one of the cleverest entertainments on record. The Book-Cadillac, Detroit, recently- re-opened the Mavfair dining room after the completion of a lavish pro- gram of decorating, and mow patrons will be entertained therein to the music of Johnny Hamp’s, orchestra, than which there is none better any- where. C. J. A. De Jong, for a long time steward for the Recess Club, Detroit, has been named as assistant steward, at Hotel Sherman, Chicago, which is looked upon as a highly desirable and much deserved promotion. What is to be done with surplus ho- tels in this country, seems to be very much discussed proposition. Just niow answers are coming in from many communities, according to the Hotel World. Tihere are plenty of hotels between Maine and California which are not now making expenses, includ- ing taxes—which is the minimum re- quirement for any business. Follow- ing one of the land booms in a West- erin ‘state the major part of the farms in some counties went back to the counities because the owners could not pay even legitimate expenses andi taxes. A Florida city has a hotel which, up to the present moment, has not been able to convince anyone that it can be conducted at even a small profit as a hotel—tax-free. An Ohio city has been negotiating with the owners of one of its ‘hotels with a view to obtain- ing it for municipal office purposes. A residential hostelry in Cook county, Illinois, has passed into the possession of the county, and ithe authorities must find some use to which it may be put —unless somebody is willing to pay the taxes and take it over. All of which should remind hotel financiers MICHIGAN that one of the most serious obstacles to hotel running, is the tax problem. The Greater Detroit Hotel Avssocia- tion ‘has a special bureau which has: no other object in view tthan that of keep- ing down ‘the taxes, on that particular class of property. A recently published book notes sixteen ways of making money, but in not one of thém is ‘the operation of a ‘hotel suggested. One that applies to the ‘hotel conditions in many com- munities, however, is discovered: Rush blindly in to compete where the “go- ing” has been good, regardiless of the need for-miore production. There are thousands of just such examples. There is real tragedy in the final analysis, when the old-time operator, who has been making an /honest living in the ‘hotel field, is forced out of the running by just this sort of a building program. Quite a number of prominent hotels out this way are providing their guests with radio service by installing the necessary equipment tio their rooms — ‘such service being supplied without charge. Others have tried it and have not found the appeal that they supposed it would create. It is another of those “noble experiments” radioed over the atmosphere by wind- jammers and other jtypes of political propagandists. The troubiie, so far as I have discovered, is that travelers as a rule are fed up on this species of entertainment and do mot avail them- selves by “tuning in,’ but the fellow next door who ought to be placed in a sound-proof dungieon, overworks: his plant. Restauranit, lunch counter and cafe- teria operators ‘here in Los Angeles, are just now making theap war on prices. I question them but they don’t seem to know just ‘how they are “panning” out. The Jargest chain cafeteria operators here, started out to give one all he could eat for 40 cents —no more. Then everybody else fol- lowed suit, cutting prices, visiibly. Now the pioneer establishment announces new prices about as follows: Entrees, roasts, etc.—including chicken and turkey—ten cents; all fruits and vege- itables, five cents, including salads. Pastries, of all kinds, including ices, sold at the same price. This morning’s paper publishes an “ad’’ for the larg, est institution of them all, quoting prices as low as one cent, coupled with the announcement of “all you can eat for a nickle.” As near as I can ascertain, charitable institutions here are giving away meal checks, in lieu of coin. Best I can predict is that the present owners will very shortly be ‘In-‘the “‘ticket” line. Frank S. Verbeck. —_+->—____ Grand Rapids News. : Alfred J. Brown passed away at 12 o'clock last night. Funeral will be at the residence on Thursday at 2:30, Rev. Wishart officiating. Lee M.° Hutchins, President of the Hazeltine & Perkins Drug Co. reached the 78th mile post last Friday and re- ceived unmistakable -evidence of the esteem in which he is held in the form of gifts of flowers and congratulatory letters, conveying best wishes and well meant hopes that his span of life may be indefinitely prolonged. Mr. Hutch- ins has lived a very beautiful life and deserves a great deal of credit for the many achievements he has under- taken and accomplished, which con- stitute a heroic record of disinterested work and achievement, by a man of intellectual gifts, of still higher moral and spiritual gifts, but whose genius consists rather in an infinite capacity for taking pains than in any unwrought TRADESMAN flair or inexplicable afflatus. His is not the flash of imagination, the sparkle of wit or the flow of lambent humor, but the steady triumph of virtue, the glory of a true man. ~~ Signs of Autumn Now and Then. Long in August now and then Chills of autumn dare to come; Now—the martin leaves his home For the Amazon again; Then—the weather Altogether Turning friskly Burning briskly Reaches levels of July. Long in August now and then Ills of autumn also come; Now—the sap-suck quits his home For the orchard lures again; Then—the yellow Peaches mellow Is he nipping Also sipping Honey from our old bee-tree. Long in August now and then Thrills of autumn once more come Now—the pumpkin grows handsome Ready for his pies again Then—the gander Loves to wander With the gobbler Growing nobler Fattens for Thanksiving Day. Long in August now and then Little chills of autumn come Now—is heat less troublesome With the night so cold again; Till I really Growing chilly Get another Blanket cover Then—I never stir ‘till morn. Charles A. Heath. 17 Five New Readers of the Tradesman. The following new subscribers have been received during the past week: Frank C. Dickinson, Comstock Park. L. E. Smith & Co., Plainwell. John T. Delzell, Hersey. James Deacy, Evart. Rancho Golf Club, Los Angeles, Cal. ——.-~- Corporations Wound Up. The following Michigan corporations have recently filed motices of dissolu- tion with the Secretary of State: National Shirt Shops, Inc., Detroit. Grand Boulevard Market, Inc., De- trott. N. G. Vanderlinde, Inc., Muskegon. Sherman Corp., Detroit. Bumpus & Co., Detroit. Davidson, Ayers Co., Detroit, General Motors Radio Corp., Detroit. McDonald Tool & Engineering Co., Detroit. Jackson Brick Co., Jackson. linsterwald Furniture Co.. Detroit. The L. & L. Co., Detroit. Detroit Leasing Co.. Detroit. Albert V. Mitchell & Co., Inc., Detroit Lysander Building Co., Detroit. Strathmoor Lumber, Coal & Supply Co., Detroit. —_—__~- +e The merchant who insists upon closing out his old lines before taking on new lines is not the one to attract customers when customers are not easily attracted. «a hundred table needs uperiority such as only Hekman ee Bakers can im aq parr Soda Crackers ED eraiouita Grand Rapids, Mich, The Supreme Achievement in Cracker Baking DRUGS _ Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Profit Pullers For the Fountain Owner. The “Date Book” kept by a San Antonio druggist is producing for him a constant stream of extra business. In this book, he records every birth- day, every marriage, every birth, every promotion, every graduation, every en- gagement that he hears or reads about in the papers. If the event is only a short distance away, the retailer im- mediately writes a letter offering sug- gestions for refreshment in case a cele- bration is planned. If the event has already been passed, the dealer makes a note of it for the year following, especially in the case of such recurring occasions as birthdays and marriage anniversaries. One thousand more people than the town of Ellsworth, Kansas, includes in its official population a certain day last year visited the fountain of a druggist located there. The town’s population, according to the last census, is 2,065. On Egg Day, however, an event spon- sored each year by this merchant, ex- actly 3,250 people came into the store. The reason: On Egg Day, this drug- gist offers to exchange an ice cream cone for an egg. Of course, many of the customers who came to exchange their eggs re- main to buy other things as well. The eggs were subsequently sold at the wholesale price to a local market. Photographs of customers who had patronized the fountain for many years, accompanied by messages of greeting and good wishes from them, featured the windows of a Washington, D. C., confectioner not so long ago. A Lowell, Mass., fountain does a tremendous business on pies. The rea- son is so simple as to be almost ab- surd; yet the results demonstrate its effectiveness beyond argument. First, the merchant displays his pies in a glass case stretching clear across half of the back bar. Second, under each pie is laid a paper doily, with part of the doily showing at the front. The effect is so appetizing to his customers, says the dealer, that many of them when they come in to buy a drink or a sandwich, will frequently take a pie home with them before they leave. For a long time, a soda fountain in Des Moines, Iowa, has maintained an “appointment register.” This is a book placed just inside the main entrance of the store; and in it, customers can write where they will meet their friends or where they have gone if they were to have met them and wish to leave before the friends arrive. Not only is the register an active builder of good will, but it is also a source of live names for the concern’s mailing list. MICHIGAN At closing time every evening, a Midwestern soda fountain operator pauses for a moment and asks his soda clerks, “Well, boys, have you made a friend for the store to-day?” He never fails to ask. Although he smiles when he puts the question and doesn’t seem to lay much stress on it, nevertheless he queries his people every single business day in the year. It is fourteen months now since this question was asked for the first time, and already the number of friends the clerks have made for this merchant runs into the thousands. The wife of a Reading, Pa., confec- tioner is responsible for 20 per cent. of the volume done by his soda foun- tain. Through friends and acquaint- ances, his wife obtains a copy of the calendar of practically every woman’s club in the city. Each calendar indi- cates the date and place of the various regular meetings held by the club, usu- ally at the home of some member. To this member, three or four days before the scheduled meeting, the mer- chant’s wife mails several suggested menus for buffet luncheons. These buf- fets invariably include such refresh- ments as sandwiches, cookies, ice cream, and coffee. The character of the menu varies with the season. A letter sent with the menu empha- sizes the fact that Mrs. Merchant will gladly devote her personal attention to the preparation of the luncheon. It is understood of course that the “fixings” will be obtained at her fountain. A tin horn was once the central ob- ject in the window of the Cohen Bros. store at Washington, N. J. The rest of the display was devoted to enlarged colored cut-outs of ice cream sodas, every one of which was so arranged that the tips pointed toward the horn. A card placed in front of the noise maker told the story: “Blow yourself to a nice cold re- freshing drink.” Why do children come back again and again to the soda fountain at Eh- renberg’s Pharmacy, Seattle, Washing- ton? Because, whenever they buy ice cream cones, the fountain attendants will invariably decorate the top of the tone with a red cinnamon candy drop. Here’s an idea that comes from the Liggett chain of drug stores. Not so long ago, every clerk throughout the chain displayed on the lapel of his coat an overgrown button, larger than a silver dollar, on which appeared the words, “Need any razor blades?” On the day this buttom blossomed on the coats of its staff, Liggett obtained a substantial increase in blade sales. The ingenious fountain owner, in adapting this idea, need merely cut several discs from a sheet of bright yellow cardboard. On each disc should be lettered, “Have you ever tried our Ping Pong Frappe?” The product se- lected might well be either the store’s pet dish or some special concoction which it wishes to introduce. By at- taching a bit of string to each disc, the means for tying it to the coat lapel becomes simple. Peter Maranz. —_+->—_____ Food For Thought. Who pays the two cent tax on checks that bounce back. TRADESMAN Lines of Interest To Grand Rapids Council. It has been said in times past that ‘the best defense is a vigorous offense” and if editorial writers and men high up in civic life do not cease razzing the salesmen of the country, especially the traveling salesmen, there will be a vig- orous offense launched in this column that will tell the whole truth about the efforts of salesmen to restore nor- mal conditions in the commercial life of the Nation, and even more, what they did to prevent the debacle which has thrown fear and consternation into the minds of the great majority of our people. The treatment that many sales- men have received by their employers, is the weakest link in the chain, used to bring back, what we have come to know as normal conditions. Personal- October 19, 1932 ly, I know many salesmen who are carrying the burden of marketing the merchandise of the firm they repre- sent. They receive positively nothing for their time or expense—not even co- operation—until the order has been re- ceived and finally approved by the credit department, shipped and accept- ed by the customer. When we were riding on the high tide, salaries’ were paid, plus expenses, but in times of depression, the salesman can finance himself, and if there is no business there is no income for the representa- tive. Then the salesmen are accused of having “cold feet”. If the employer has lost confidence in his ability to select men that would earn a salary, or at least a drawing account, has lost confidence in the market, and has lost confidence in his merchandise to the extent that he refuses to risk even a very small sum in marketing his prod- ucts, then he does not have cold feet; he is frozen stiff, from the crown of his head to the soles of his feet, as far as helping to bring back the conditions Dina POPULAR CANDIES FOR HALLOWE’EN PUTNAM FACTORY NATIONAL CANDY CO., INC. Grand Rapids, Mich. MICHIGAN’S LARGEST CANDY MANUFACTURER 1932 Grand Rapids HOLIDAY GOODS NOW ON DISPLAY Best Line We Have Ever Shown We Invite Comparison as to Price and Quality Goods That Sell the Year Around and some of the best imported and domestic items for retail trade. | We have merchandise to suit every purse. believe. All goods marked in plain figures, and we have sold some good size orders of Holiday Goods this year—and we expect a good year. You can’t sell unless you buy—and some are always buying. This is your invitation to look it over. Displayed in our own building 38-44 Oakes Street—Second Floor Hazeltine & Perkins Drug Co. LINE Come—see—and Michigan October 19, 1932 MICHIGAN TRADESMAN 19 that make America what it was and Fred W. Gane, living at 256 Fuller WHOLESALE DRUG PRICE CURRENT what it should be—a land of oppor- avenue, took unto himself a help-meet __ ity. for lif i io. . ; . —— me seem, Ab eee, Onin. We Prices quoted are nominal, based o1 market the day of issue. As they stand back and smugly cen- have heard many good reports about noi Gen Hemlock, Pu., Ib.2 00@2 25 sure the salesman for their supposed that city and undoubtedly Mr. Gane is Acetic, No, 8, 1b.06 @ 10 Aloes, Barbadoes, | oo Com., lb. 1 00@1 25 lack of fighting ability, I am reminded fortunate in being selected by a young Rave. Fowd.. or ‘ke a so c Tate Wate’ 1 eat = of a doggerel rhyme I read several lady of that city. We are told they Carbolic, Xtal.,lb. - @ Ps Atte Socotrine, eu ia ee oe ; —oe = years ago. The author wrote: will make their home in Grand Rapids. Ca CGom’'l., @ Powd., Ib. __- @ 39 Lemon, Ib. .. 2 00@2 25 Passing the buck, when you are out cf Both Council 131, and the Ladies Aux- ee 03%@ 10 Arabic, first, Ib. @ 50 Mustard, true, ozs. @1 50 luck, iliary extend them a hearty welcome Nitric, Ib. ------ @ 16 Arabic, sec, Ib @ 46 Musee, art, Ose @ Ts Started long ago. When Adam bh amed yo : y Oxalic, Ib. ..._.. @ 25 Arabic, sorts, lb. 15 @ 25 Orange, Sw., lb. 4 00@4 25 Eve, and best wishes for the future. Sulphuric, lb. -- 0s%e 10 Arabic, Gran., lb. @ 35 Origanum, art, For the apple she gave, Tartaric, lb. ---. 835 @ 45 Arabic, P’d, lb. 25 @ 35 We 1 00@1 20 The time he stubbed his toe. "Wie waceviess of the Salcmmen’s Ciob Alcohol pba iar we =" “ o Fone 7 : aa - And ever since then, in the ranks of men, : : D t d Mo bk safoetida, Po., lb. 7 ; : Taking them high and low, of Grand Rapids and their friends are cL: we @ 69 Guaiac, Ib. ~__ @ 60 Kose, dr. _____- @2 50 The coward at heart, who shirked his : A Gini Gal 4 25@5 00 Guaiac, Powd._ @ 70 Rose, Geran., ozs. 50@ 95 cae notified through this column that the ita: nw @ 4 ee m ... @ 90 Rosemary : 4 Has tried to dodge the blow. noonday luncheon meetings will be re- Alum-Potash, USP ok a Ib = of tan 1 0@t 16 * > x ’ oA Oo TH, SS ee = ° On Sept. 23 E. S. McIntyre, resid- cumed next Saturday at 12:30 p. m. ee Ib. a @ 13 Myrrh, Pow., Ib. @ 75 BE. I., Ib. -...12 50@12 75 ing at 246 Highland street, and repre- The place of scotia tas been chanacd Pow oe 0 4@ 13 an evic. Orange, es coe ---- 4 50@4 75 . : mmonta = =I =... 5 5 ’ senting Great Western Oil Co., met {6 the Elks Cafteria, Elks Club, Ottawa Socata. ,1b. oun a aan Ib-- 25 @ 35 post - io 7 oe - : i i id- . Aa 5 3 ellac, white, n., fo with a es eee see street, where the best food obtainable ol Ib a 5% @ x” ge tons a Ib. 35 @ 45 ene lb 3 eee 25 ing aS a p will be served in cafeteria style. The arbonate -- 2 ragacanth, 2 : < S an autombile, when driving over @ Cjyh will use a private dining room hoecacite @ tw laa eS Whi, Ib. 1 1808 Op : : s ’ uriate, Gra., lb. 08 @ 18 No. 2, lbs. __ 1 50@1 75 hyme, i., Ib. 1 75@2 00 rought place in the highway, he was jin which they will enjoy the social Muriate, Po.,lb. 20 @ 30 Pow., Ib. ---_ 1 25@1 50 ee Ib. 6 0@6 35 . . z ’ 8, . thrown from his seat in the car and lunch and hold their meeting. The poyng ens. @ % Pound .__.. . _ @ 40 Birch, lb. ~. 3 00@3 25 injured several vertebrae in the spinal prices of food are very reasonable. The __ Balsams Hops Woes fens he column. After treatment at the hos- frct meeting will be known as the oe ea Ib. 2 0002 Bee See, 60 Won = there pital, he was allowed to Tore to his president’s meeting. That is, president Ls os Ib. a . byecoan Peroxide Castor, oe 60 home, where he recovering nicely, but John Dalton will be in charge of it and Tolu. Ib. _---_. 1 80@1 8v oo oe = eats . Sooranes Ib. -. 22%@ 35 . : : £ e ” Oo Nor- will be off his territory for some time. he expects to secure the highest author- ei Sarks % Lb., gross 10 00@10 50 — wegian,’ “a. 00@1 50 Our good fraternal brothers to the ity on taxation to enlighten us on the Ordinary, Ib. 25 @ 30 y Indigo Seed Gals. 90@1 10 1h Ordin., Po., lb. 20 @ 25 adras, Ib. ---_ 2 00@2 25 ard, ex., gal. 1 55@1 65 South of us, Battle Creek Council, have tax amendments now before the voters dateon. is @ 40 Insect Powder Lard, No. 1, gal. 1 25@1 40 invited Kalamazoo Council to attend of Michigan. It will be well worth Saigon, Po., Ib. 50 @ 60 Pure, Ib. ~---_. 2 @ 35 eet nm, gal. 36@ a their meeting next Saturday evening, hearing and remembering, for taxation ee a in ae [ z Sus ing Neate — Neatafoot, : at 8 p. m,, in the lodge room of the has become a vital problem in the lives Fe oe z ¢ a Powd. & Gran. 25 @ 35 Olive. =~ nee I. O. O. F., corner and Green and Jay of all of us. A large attendance is de- Soaptree. cut, Ib by @8 wince poi hia oo at 3 50@3 00 streets. The invitation is also extended sired, and the lady members of the Soaptree, ee Ib. 25 @ 30 Lee box — 150 @2 00 Sperm, eal. 8 pe . : : . : erries zenges, Ib. -. 40 So Ff ; a to Grand Rapids Council, No. 131, to Club and their friends are urged to be aan i @ 15 Wafers, (24s) box S: 50 i oa as = be with them. They have an unusual present, for they seem to tone up the bee ie aie Ib. 4 g & ae Leaves Whale, gal. -_.. @2 00 es : A uniper, Ib. =... uchu, lb., short i bee fe ne “8 the erence yee meeting for us men, and supply an in- Blue Vitriol ebian lb., long— g _ Gum, ozs. Te from Kalamazoo will 7 ic 1 * terest that seems to be lacking, when Pound -—---—-—- 0% @ 15 pag za. ’ - Ps . Dovid ak 00@20 50 ation a is time i : : : They have the reput ; - they are not there in their usual num- P’d or Xtal, Tb. 06 @ 13 Sage, loose Ib. --------- 21 00@21 50 of having about the classiest team in : ubiestnne sa lb. @ 40 Gran.. ozs., $1.50. the Michigan jurisdiction. This invita- bers. L. L. Lozier. rom ....... 04 @ 10 Sage, Pd & Grd. @ 33 - eo 00@21 50 : : Camphor Senna, ; 6 tion goes for the wives of the members ina. @ % Alexandre, mse @ co Pound 2200 %@ 15 also. We hope Grand Rapids will send Cantharides Tinnevella, 1b.20 @ 30 pao, uw ae a large delegation; it will be a decided pepsin a oT a5 Uva Ural a Ly 2 ¢ = Red, "grd., Ib. 42 g 58 help to them and to ourselves. The Chalk Uva Ursi, P’d, ib. @ 30 ~ a "eutecaee 45 ritualistic work of our order is very — a @aco Chloride, — ae Powid __... — 20 @ 2% beautiful and inspiring. It is especial- dustless, doz. @6 00 Chloride, large, dz. @1 45 ‘Anh Ceres h ferred by a competent French Powder, Lycopodium Anke: Gui Go a ly so when conte y ’ Coml., lb. -_ 03% 40 Pound 2 35 @ 50 Grace wnt an 13 @ 19 well trained team. e po Ib. 1 - : ie Ga. oe Lily White, Ib. 20 3 25 R. Bruce Gane, living at 1624 South Keep White, lump, lb. 03 @ 10 Carb. 1/1 Se as @ 30 ee = Ib. - @ 27 ured a position Capsicum Carb., P’wd., lb. 15 @ 25 er Faris Dental College avenue, has sec Pp ses nae a 60 @ 70 Oxide, Hea., Ib. @ 7 pobhas 4 a @5 25 with the National Candy Co., of this Powder, lb. ... 62 @ E5 Oxide, light, Ib. @ 75 ie ey mi" ” city. He will call on the city trade and ae Cloves oan te a. dak ss fae = ks,lb. 55 @ 88 towns in adjacent territory. Powdered, Ib. -. 30 @ 40 Mercury a 7 Listen! The Senior Counselor asked Cocaine Pound -.________ 125@1 35 Acetate, lb. -__ 60 @ 96 7 é Ne @unce 22. 12 85@13 50 Morphine Bicarbonate, lb. 30 @ 35 me to advise you that assessmen c Copperas Ounces 12 (0 Bichromate, 1b. 15 @ 26 210 is now due and must be paid before Xtal, lb. -----. 08%@ 10 %8 --~----~--__ @12 68 Bromide, lb. _. 51 @ 72 Oct. 30. The payment of assessments ee Bulk, P a eae es ct. . ep _ Cream Tartar ulk, Powd., orate, i Id. Re- Pound _—-_ 26 40 select, Ib. __._ 45 50 mtal Wh 2 19 has dragged more than it — : pr ria a9 Q. 28 ; r have enou so : nan 6% uw i insurance, you never ua DE LE | CAT E S SE N Yellow Corn, Ib. 06%@ 15 Flake, lb. -_. 0540 15 Permanganate, Ib. 22% 035 1 ith your old relia- : n, 1b. Prussiate do not be careless with y White Corn, Ib. 07 @ 15 Nutmeg Red, Ib. 80 ble U. C. T. protection. It has been PAPER Extract Pound -----____ @ 40 Yellow, ib. _- 50 g 80 a great boon to many, mie water ea 1.99 @1 82 oe = ae .* Quassia Chips OV ab., gal. ux omica > cluded, and you will certainly receive HAT final "slap" of a KVP Delica- Licorice, P'd, Ib. 50 @ 60 Pound ---_-- =a £8 Foe xs $ 30 fair and generous treatment from the hencnin Sheet—dainty, whiteand oe 2 Feit ~~. « pgp Pscetea @ 25 : Chains order in the event of accident, but your petizing—is often the touch of service Chamomile, Almond, ee ee _— 2s id and you in German, lb. -. 35 @ 45 it., true, ozs. @ 50 x assessments must be paid y that goes far to build a steady trade. moe 2G Hato ¢ 6 Goo — “em good standing. Housewives know that the food, itself, Saffron, Sweet, true, lb. 1 50@1 80 Lump Ib 3 10 1 we . - h k b American, lb. 35 @ 40 Sw’t, Art., lbs. 1 00@1 25 Gran : in From sources we cannot reveal, is protected and the package can be Snaninh. ona. @125 Amber, crude, lb. 75@1 00 uo ee 03%@ 10 are informed that W. Ernest McKay, carried without danger of seepage. pas ee a ‘a — oo Ib. Hane a Mal or Powd. 10 @ 22 of 409 Fuller avenue, is becoming 4 KVP Delicatessen Paper is an all-round Fuller’s Earth Hey ih. 404 Ronee o ; = regular “cut-up”. He is now calling utility product; air-proof, moisture- Powder, Ib. ---. 05 @ 10 Gr i 8 seen a Soda, Ib. --____ 02%@ 08 on the barber trade with a fine line of proof, odorless and grease-resistant. Pee ee @ 65 Caraway S’d, Ib. 3 00@3 25 a Soda ce barber shears. We wish him success. |+ comes in rolls, boxes and neat wall Glue Gedas : ork Ib. 2 0002 25 Bicarbonate, Ib. 03%@ 10 i Brok., Bro., Ib. 20 @ 30 Cedar Leaf, austic, Co’l., Ib. 08 @ 15 The counselors will be glad to learn a ions. a f us send you : eo Gro’d, Dark, Ib. 16 @ 22 —Coml., lb. ---. 1 00@1 25 Hyposulphite, lb. 05 @ 10 that Norman W. Boss, 842 Griggs sheets and in ormation on other Whi. Flake, Ib. 27%@ 35 Citronella, Ib... 75 @120 Phosphate, lb. 23 @ 28 - Papers which will increase your profits White G’d.. lb. 25 @ 35 Cloves, Ib. ----. 2 00@2 25 Sulphite, street, who was reported badly injured ae h id dead White AXX light, Croton, Ibs. ___ 8 00@8 25 tal, Ib... OF @ 19 S : tomobile accident rough increased trade. i @ 40 Gubeb, Ib. __-_ 5 00@5 25 Dry, Powd., Ib. 12%@ 20 at the Soo, in an au Ribbon 2 42%@ 50 frigeron, Ib. _. 4 00@4 25 Silicate, Sol..gal. 40 @ 50 last week has been brought home and Kalamazoo Vegetable Parchment Co. Caveat Eucalyptus, Ib. 100@1 25 _ Turpentine is improving rapidly. Kalamazoo, Michigan round... “qn YOY seme Calon 5S 70 MICHIGAN TRADESMAN October 19, 1932 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. = an —— ADVANCED DECLINED No. 10 Cut Green Beans Pride Mich. Tomatoes AMMONIA BROOMS Pears Parsons, 64 oz, ....__ 95 @Leader, 4 sewed _-.. 3 45 Pride of Mich. No. 2% 3 60 Parsons, 32 0z. 3 35 FRHustlers, 4 sewed ___ 5 50 Parsons, 18 oz. _._. 4 20 #]Standard, 6 sewed __ 7 50 Parsons. 10 oz. ______ 2 70 MiQuaker, 5 sewed ____ 6 25 : Parsons, 6 0z. ______ 1 80 @Warehouse ___________ 6 50 Plums Roce 275 Grand Duke, No. 2%__ 3 25 Winner,- 5 Sewed ___. 3 70 Whisk, No, 3 2... 2 25 APPLE BUTTER Quaker, 12-38 oz., doz. 2 00 $ Musselman, 12-38 oz. Mae. ee 2 00 BAKING POWDERS Royal, 2 oz., d Royal, 4 oz., Royal, 6 oz., Royal, 12 oz., : Royal, 2% Ibs.. doz... 13 75 Royal, 5 ibs., doz.____ 24 50 10c size, 8 oz. -- 3 60 KC, 15c size, 12 oz. -- KC, 20c size, full Ib.-- 6 80 KC, 25c size, 25 oz. -- 9 00 KC, 50c size. 50 oz. -- 8 50 Ke. 5 ib. Bize _... 6 50 Ke. 10 ib. size —_-— __ B 5D BLEACHER CLEANSER Clorox. 16 oz., 24s -- 3 00 Lizzie, 16 oz.. 128 ---. 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS 1 00 lb. bag Chili Beans —__.._____- 5 00 Dry Lima Beans 100 Ib. 7 50 White H’d P. Beans 2 75 Split Peas, Yell., 60 lb. 4 10 Split Peas, Gr’n 60 Ib. 4 25 Scotch Peas, 100 Ib. _- 6 25 BURNERS Queen Ann, No. 1 -. 1 15 Queen Ann, No. 2 __ 1 25 White Flame, No. 1 nna 2 doz. 2 25 BOTTLE CAPS Dbl. Lacquor. 1 gross pkg., per gross ------ 13 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136 2 50 Corn Flakes, No. 124 Pen. No. ct Pep, No. 202 Krumbles, No. 424 ___ Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Krispies, 6 oz. -- Rice Krispies, 1 oz. __ All Bran, 16 oz. All Bran, 10 oz All Bran, % oz. Kaffe Hag, 6 1-Ib. PANG 2 Whole Wheat Fla., 24 1 mH bobo DOM DODD DODD n ) 90 Amsterdam Brands .Gold Bond Par., No.5% 7 60 ‘Prize, Parlor, No. 6. 8 00 White Swan Par., No.6 8 50 ROLLED OATS Purity Brand Instant or Regular coal Si eh tang| BEF | Oe Prem), "| PARTY OAS yiMRITY DAB, Chum | ao Pc | Small; 44s 1 53 eae 1 85. Large, 12s 2 70 China, large, 12s -—- Chest-o-Silver, 12 lge. 2 98 Glassware, 12s, large 2 25 Purity Oat Snaps, 24s 2 20 Post Brands Grapenut Flakes, 24s Grape-Nuts, 24s Grape-Nuts, 50 ------ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal. No. 0 Post Toasties, 36s -- Post Toasties, 24s —- Post Bran, PBF 24 —_ bo DS bo tO DH OT Co po bw o Post Bran PBF 36 -- 2 85 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back. 1 in. ---- 1 75 Pointed Ends —_______ 1 25 BUTTER COLOR as Dandelion 5 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 lbs. ---- 12.8 Paratine: $8... 14% Paraffine, 12s —.______ 1442 Wicking 40 Tudor, 6s, per box —_- 30 CANNED FRUITS Hart Brand Appies No. 10.2 4 75 Blackberries Pride of Michigan ____ 2 55 Cherries Mich. red, No. 10 --.. 5 25 Hed, Noe. 2 2s 3 00 Pride of Mich., Marcellus Red Snerial Pie —... 1 35 Whole, White ---..--- 2 8 No. 2 2 60 ae 2 10 Gooseberries Black Ras i No = ees = Pride of Mich. No. 2_. 2 45 "daa Raspberries No. NO) 2 ee ee 3 oo Marcellus, No. 2 ____ 2 35 Pride of Mich. No. __ 2 90 Strawberries NO. 3 00 See 1 20 Marcellus, No. 2 ___. 1 85 CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2. Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 Oz. Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. __ Lobster, No. %, Star Shrimp, 1, wet ______ Sard’s, % Oil, Key __ 4 50 Sardines, % Oil, k’less 3 60 Salmon, Red Alaska__ 1 90 Salmon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 20 Sardines, im. \%, ea. 6@16 Sardines, Im., %, ea. 25 Sardines, Cal. _____ 1 10 Tuna, % Van Camps, G05. Tuna, 4s, Van Camps, Gon, 1 35 Tuna, Gr, 3 60 Tuna, %s, Chicken Sea. doz. mo Mee Dob to to fo te on oS CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut 2 10 Beef, Lge. Beechnut 10 Beef, Med. Beechnut 50 3 2 4 2 Beef, No. 1, Corned __ 2 Beef, No. 1, Roast __ 2 Beef, 2% oz., Qua., sli. 1 35 Beef, 4 oz. Qua., sli, 2 Beefsteak & Onions, s. 2 Chili Con Car., 1s ____ 1 Deviled Ham, \%s ____ 1 Deviled Ham, Ks 2 Potted Beef, 4 oz. 1 Potted Meat. 4% Libby 52 Potted Meat, % Libby 80 Potted Meat. % Qua. 75 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf, Medium __ 2 25 Baked Beans Campbelis 64 Quaker, 16 oz. —_____ 60 Fremont, No. 2 ______ 1 25 Van Camp, med. _____ 1 25 CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36 cs. 1 70 No. 2% Size, Doz. __ 90 No. 10 Sauce —_...___ 4 00 Lima Beans Little Quaker, No. 10 10 50 Little Quaker, No. 1. 1 15 Bany; No. 2 2 1 90 Pride of Mich. No. 2_. 1 60 Marcellus, No. 10 _.-_ 6 50 Red Kidney —, String Beans Little Dot, No. 2 Little Dot. No. 1 -.-. 1 80 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2_. 2 00 Choice, Whole, No. 2-- 1 90 Choice. Whole, No. 1-- ; 25 Cut, No. 10 —-_____..._ 00 Cut, Noe. 2. 1 60 Cut, No. 1 — 110 Pride of Michigan -- 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 ---- 2 25 Little Dot, No. 1 ---. 1 80 Little Quaker, No. 1_- 1 45 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 80 Choice, Whole, No. 1 = Cat No. 10 0 Cut, No, 8 2.3... 1 60 Cut Noe. 4). 2. 110 Pride of Mich., No. 2 1 25 Marcellus Cut, No. 10_ 6 50 Beets Extra Small, No. 2 —. 2 50 Fancy Small, No. 2 -_ 2 0 Pride of Mich., No. 2% 2 00 Hart Cut, No. 10 —--. 5 00 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2 ---_ 90 oO Carrots Diced, No. 2... 85 Diced, No, 20 2.2 4 00 Corn Golden Ban., No. 2-. 1 20 Golden Ban., No. 10 10 00 Little Quaker, No. 1_. 90 Country Gen., No. 1. 85 Country Gen., No. 2. 1 20 Pride of Mich... No. 1 80 Marcellus, No. 2 --.. 95 Fancy Crosby, No. 2.. 1 15 Whole Grain. 6 Ban- tam, No, 2 .2:.... 1 46 Peas Little Dot, No. 2 -___ 2 40 Little Quaker. No. 10 11 25 Little Quaker, No. 2_. 2.15 Little Quaker. No. 1-. 1 45 Sifted E. June. No. 10 9 50 Sifted E. June. No. 2__ 1 75 Sifted E. June, No. 1_. 1 25 Belle of Hart, No. 2__ 1 75 Pride of Mich., No. 2_. 1 45 Marcel., Sw. W, No. 2 1 50 Marcel., B. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin No. 20) an 2°35 No. 2% 22 1 35 Mo; 2 222 1 05 Sauerkraut NOs 40 oo 25 No 2% 2.2 — 1 00 No. 2 85 Spinach No. 2%) 2222 2 25 NO: Boe 1 80 Squash Boston, No. 3 -.---. 1 35 Succotash Golden Bantum. No. 2 2 10 Hast. No. 2 2 1 80 Pride of Michigan —-_ 1 65 Marcellus, No. 2 --.. 1 15 Tomatoes NO, 30: 22 8 BS No. 2% 2 --- 1 80 INO, 2 2 1 40 Pride of Mich., No. 2% 1 45 Pride of Mich., No. 2. 1 20 CATSUP Sniders, 8 oz. ~...-___ 1 35 Sniders, 14 oz. ___.___ 2 15 Sniders. No. 1010 -_.. 90 Sniders, Gallon Glass_ 1 25 CHILI SAUCE Sniders, 8 0Z. ~------- 2 10 Sniders, 14 oz. —------ 3 00 Sniders, No. 1010 _-. 1 25 Sniders, Gallon Glass_ 1 45 OYSTER COCKTAI ; Sniders, 8 oz. -------- 10 Sniders, 11 oz. ~---_- 2 40 Sniders, 14 oz. ------ 3 00 Sniders, Gallon Glass 1 45 CHEESE Roqguefort —.....__...._.- 55 Wisconsin Daisy ------ 15 Wisconsin Flat -------- 15 New York June -_.---- 24 Sap Sapo ..2025-2.02 40 Brick 22 oo 15 Michigan Flats -----.-- 14 Michigan Daisies --_-. 14 Wisconsin Longhorn -- 15 Imported Leyden ------ 23 1 lb. Limberger -~------- 18 Imported Swiss ~-~----- 52 Kraft Pimento Loaf -. 20 Kraft American Loaf —. 18 Kraft Brick Loaf ------ 18 Kraft Swiss Loaf —_----. 22 Kraft Old Eng. Loaf__ 33 Kraft, Pimento, % Ib. 1 35 Kraft, American, % lb. 1 36 Kraft, Brick, % Ib. -_ 1 35 Kraft, Limbur., % lb. 1 65 CHEWING GUM Adams Black Jack ---. 65 Adams Bloodberry ---.. 65 Adams Dentyne _-_------ 65 Adams Calif. Fruit —. 65 Adams Sen Sen Beeman’s Pepsin Beechnut Wintergreen. Beechnut Peppermint -- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys —. 65 Spearmint, Wrigleys --. 65 Juicy Fruit. _....-.._..._ 65 Wrigley’s P-K --..--.- 65 DOND 222 65 Teaperry 65 CHOCOLATE Baker, Prem., 6 Ib. % 2 50 Baker, Pre.. 6 lb. 3 oz. 2 55 CLOTHES LINE Hemp, 50 ft. --. 2 00@2 25 Twisted Cotton, 60 ft... 1 50@1 75 Braided, 50 ft. -.-_._ 1 90 Cupples Cord -_------ 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand --_--.--. Boston Breakfast --. 26% Breakfast Cup ---.. 24 ammperial o.oo 38 MG 20 Majestic ---.__. nn BE Morton House ------.. 35 Nedrow. 22.2 29146 Quaker 2 pen Coffee Extracts M. Y¥.. per 100 _.____ 12 Frank's 50 pkgs. -. 4 25 Hummel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Page, Tau... 8 SS Page, Baby -_--_--.-- 1 42 Quaker, Tall, 10% oz. Quaker, Baby, 4 doz. Quaker, Gallon, % dz. 2 30 Carnation, Tall, 4 doz. 2 45 Carnation, Baby, 4 dz. 1 28 Oatman's Dudee, Tall Oatman’s D’dee, Baby 1 25 Pet. Wa oe ees 2 50 Pet, Baby, 4 dozen __ 1 25 Borden’s Tall, 4 doz. 2 50 Borden’s Baby, 4 doz. 1 25 CIGARS Hemt. Champions -. 38 50 Webster Cadillac -... 75 00 Webster Golden Wed. 75 00 Weebsterettes -__..___ 38 50 @imcos 2.55050 33 50 Garcia Grand Babies 38 50 Bradstreets — ~_.__ 38 50 La Palena Se.ators. 75 00 Odins 3 Throw Outs ------_-_ 37 50 R G Dun Boquet -. 75 00 Perfect Garcia Subl. 95 00 Budwiser —........... 19 50 Dry Slitz Stogies -. 20 00 Tango Pantellas -__. 13 00 Isabella-Manilla —.. Hampton Arms Jun’r 37 50 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. lo Mixed Candy Kindergarten __________ 15 ceeager: i il French Creams —______ 12 Paris Creams __..__.__. 13 supiter 3 uy Fancy Mixture ________ 15 Fancy Chocolate : 5 lb. boxes Bittersweets, Ass'ted 1 40 Nibble Sticks ~_______ 1 50 Chocolate Nut Rolls — 1 60 Blue Ribbon -_______ 1 25 Gum Drops Pails Champion Gums _______ 14 Jelly Strings =. 14 Lozenges Pails A. A. Pep. Lozenges __ 14 A. A. Pink Lozenges __. 14. A. A. Choc. Lozenges __ 14 Motto Hearts — ________ 18 Malted Milk Lozenges__ 20 Hard Goods Pails Lemon Drops _____.__. O. F. Horehound drops i} Anise Squares —________ 15 Peanut Squares _______. 14 Cough Drops __ Rvs 1 Putnam s¢ oo 25 Smith Bros... 1 50 PGUMON Ss oe 1 50 Specialties Italian Bon Bons -_--.. 16 Banquet Cream Mints_. 18 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 0 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ibi boxes: DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N. Y. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice .. 10% Evaporated. Ex. Choice 11 Ex. Fancy Citron 10 1D. “box 220 24 4 pp GAR RE October 19, 1932 % Pint Squat, per doz. 38 ' PIPES ob, 3 doz. in bx. 1 00@1 20 MICHIGAN TRADESMAN 21 Currants Margarine PLAYING CARDS HERRING SOAP TE - : A Packages, 11 0z. ------ 11% Battle Axe, per doz. 2 65 Holland Herring Am. Family, 100 box 5 85 1. VAN WESTENBRUGGE Bicycle, per doz. ----470 Mixed, Kegs ----------- 78 Crystal White, 100 ___ 3 50 Food Distributor Torpedo, per doz. ---- 2 50 ee. halt pols. -___ ne, te ......... 2 15 : Japan SM ik : Mit tes 0 Blake “White, 40 box $85 Chole wea foetal. oe Be i: 1 ae : POTASH Milkers, half bbls. --- Grdma White Na. 0s 256 Faney —........_____ 38@42 Dp aoe Sue ° Babbitt’s, 2 doz. --._. 275 Milkers, bbls. --------_- ixe Hose 100 box sis 7 46«CO No. 1 Nibbs 35 e airy, 100 box = 4 00 Palm Olive, 144 box 9 90 Bt FRESH MEATS ake Herring Bava. 60 box 2 25 : Gunpowder Evap., Choce __------ 09 % Bol. 100: Iba. 2 Octagon, 120 ____-___ 5 00 Choice --.--.___.______ 40 x Beef Mackerel Pummo, 100 box 485 Fancy 47 Fancy --------------- 10% Top Steers & Heif. 13 mp es Ss aut the bax Co ee ’ dg ; ubs, 60 Count, fy. fat 6 00 Sweetheart. 100 box _- 5 70 Good St’rs & H’f. ---- 11 Gran M Pails. 10 Ib. Fancy fat 1 50 dpa Tar, 50 sm, 2 10 ed. Steers & Heif. -- 10 Grandpa Tar, 50 lIge. 3 50 Ceylon Peel Game oe 2 a & Heif. -. 07 Trilby Soap, 100, 10c 725 Pekoe, medium -_______ 45 Lemon, American ----- a4 Percola, Noi}. 09 White Fish wee ee Nee Orange, American --_--- 24 Veal Med. Fancy, 100 Ib. 13 00 oe ve oO English B Wee 11 gph ae 18 50 Couec.” a reakfast KK K Norw ve 19 50 zou. Medium ..... _— : Good) 2 10 ay Congou, Choice 35@36 Wilson & Co.’s Brands Medium —-_----------- ig 3 Ib. pails 1 40 SPICES Congou. Fi 7-7 Soe isi ° Cut Lunch ; fou. Fancy ... 42@43 Raisins leo eee ee — £ 60 Whole Spices Sicted tuk 4. oe 09 Boned, 10 lb. boxes -- 16 Allspice, Jamaica --.. @24 Thompson’s seedless blk. 7 Special Roll ------------ 12 Lamb Cloves, Zanzibar __.. @36 Oolong Thompson's seedless, Yearling Lamb -------- 12 Cassia, Canton —__--- @24 Medium —______ 39 oo : eee 12 SHOE BLACKENING Cassia, 5c pkg., doz. @40 Choice -.__-_ a Seeded, 15 0z. ---------- 8 MAT Medium ---------------- 09 2 in 1, Paste, doz. ._. 1 30 Ginger, Africa —..._.. @io MNaney 50 : CHES Poon. os 06 4. Z. Combination, dz. 130 Mixed, No. 1 -------- @30 a Diamod, No. 5, 144 6 00 Dri-Foot, doz 300 Mixed, 10c pkgs., doz. @65 Searchlight, 144 box 6 00 Bixbys, doz. -----.- 130 Nutmegs, 70@90'_____ @50 TWINE California Prunes Swan, 144 -_____-_____ 5 00 Mutton Shinola, doz. __________ 99 Nutmegs, 105-110 _-.. @48 Cotton, 3 ply cone ____ 25 90@100, 25 lb. boxes_- Diamond, No. 0 ------ 475 Good ---------------- 04% Pepper, Black ______ @23 Cotton, 3 ply Balls __-~ 27 80@90, 25 lb. boxes_-- eee oe i gems 70@80, 25 Ib. boxes_- POO nn aprerrrene 0 STOVE POLIS H 60@0, 25 Ib. boxes_- pa Wikehas coc 4 : VINEGAR 50@60, 25 lb. boxes__@6%, afety Matches . Der doz. -___ 1 30 Pure Ground in Bulk F. O. B. Grand Rapid foe toes oo OTE Th ere eet Pork Mee oe ae ce ta, Sitetcs. faenaics ——- OS nea Wine an sees 30@40. 25 Ib. boxes--@08% bois, sed 10 Bee fa a se Se eer --- White Wine, 40 grain. 20 30730, 25 lb. boxes.-@12 thee 5 Ome aaa = Emameline Liquid, dz. 1 30 noe oo ------ = White Wine, 80 Grain 25 = 4 OPS - . i. Pee C 18@24, 25 Ib. boxes-- MULLER’S PRODUCTS Spareribs. 2005.00 06 2 Liquid, per doz. 130 Mustard ______--__---- @26 Macaroni, 9 oz. ------ 00 Neck bones --.----—- 0 tea we Soe z- 1 30 Mace. Penang -----—- @3 | WICKING Spaghetti, 9 OZ) 2 2 00 Trimmings ee 06 654 laa in a 1 30 Pepper, Miack @25 No. 9, Der Fross 80 Hominy Elbow Macaroni, 9 oz. 2 00 Wale del a. 10 doe . oe Nueces ....__._. @26 No.1, per gross ______ 1 25 Pearl, 100 Ib. sacks -. 350 ge Noodles, 6 oz. __ 2 00 ae ae ae es @38 No: 2 ber Bross -_____ 1 50 Ege Vermicelli, 6 oz. 2 00 PROVISIONS : are Pepper, Cayenne ---. @36 No. 3, per gross ______ 2 30 Egg Alphabets, 6 oz... 200 | Soe Pork Paprika, Spanish ---. @36 oo Rolls, per doz. 90 ear Back -__ 16 00@18 00 Cnester, No. 2, doz. 5 Bulk Goods Short Cut Clear -.__ 15 00 BOR — : Rochester, No. 3, doz. 2 00 Elbow Macaroni, 20 Ib. 06 Eo ae “ tayo, per doz ______ 75 Eee Noodle. 10 Ibs. -- 12 NUTS—Whole eae ‘se — . easoning : Almonds, Tarragona_- Dry Salt Meats olonial, 36-1% ______ 129 Chili Powder, 1% oz... 65 Brazil, large __---__- D S Bellies 18-29@18-10-g Colonial, Iodized, 24-2 1 35 Celery Salt, 3 oz. ---- 95 WOODENWARE Fancy Mixed _______. Med. No. 1 Bblis. __..290 Sage, 2 0Z. --------- 3 ' Baskets Pearl Barley Filberts, Sicily -—--___ pe ad 100 lb. bk. 1 00 oon Salt —_ 135 Bushels, Wide Band, MOR ee 700 Peanuts, Vir. Roasted ___ Lard P _. pec., 70 lb. 1 00 : Tlic ---------------- 1 35 wood handles ______ 2 00 Sivas Gets _...-—-- 5 00 Peanuts, Jumbo, 12, Pure in tierces ________ 6 ackers Meat, 50 Ib. 65 onelty, 2 of. .... § 25 Market. drop handle__ 9C Ghesten ee 3 50 1 db: ease _... 105 60 lb. tubs -.--advance % Cream Rock for ice Kitchen Bouquet -_-_ 4 50 Market, single handle 95 Pecans, 3, star ________ 25 50 lb. tubs __--advance % cream, 100 lb., each 85 Laurel Leaves ------- 20 Market, extra 1 60 oe. fe, 490 20 1b.'pails _-advance % Butter Salt, 280 lb. bbl. 4 00 Marjoram, 1 oz. ------ $0 Splint, large = 8 50 Pecans, Mammoth _____ 50 10 Ib. pails _---advance % Block; 60 1b. 40 Savory, — oz 65 Splint, medium -_____ 7 50 Sage Walnuts, Cal. ______ 23@25 5 lb. pails -_--advance 1 Baker Salt, 280 tb. bbl. 3 89 Thyme. 1 oz. ------_- 90 Splint, sme” ~€60 to eh 10 Hickory 2.0 07 +3 Ib. pails -_-__advance 1 . 10 lb., per bale __.. 93 Tumerci, 1% oz. -__-- 65 Compound tierces -__. 7% a. Z se per hats iat ee ompound, tubs ------ 8 . bags, Table __.__ 40 urns a Barrel, 5 gal. 9 Salted Pe i €ach .. 2 40 Tapioca Fancy, No. 1 — orreer ery a Bal., each__ 2 55 _Pearl, 100 Ib. sacks -- 7% 24 1 Ib. Cellop’e case 1 95 i - Kingsford, 24 Ibs. --_- 2 30 ——. ” pre. : “ina ST ae al aa aa amet 15 Powd., bags, per 100 3 25 Dromedary Ae Prankfort 15 eon 1. piss. 1 52 10 Pails Shelled Pork 6 ee ream, 24-1 _-________ 2 20 at. Galvanized Almodns, Salted -______- eta... UU a 12 qt. Galvanized __ : po Jiffy Punch Peanuts, Spanish Tongue, Jellied —--_-___ 25 14 qt. Galvanzed _____ 3 10 8 dos. Carton —-_---- 2 wae bags -------- 54 Headcheese ------------ 15 Ginws eo Flaring Gal. Jr. 5 00 ‘Assorted flavors. =MBCIS —---3_--------=— ‘ in Dairy _____ 4 00 Pane Gl Argo, 24, 1 Ib. pkgs. 1 52 Walnut California --- 40 Smoked Meats Bram 32. 9 Wh peas, 2 17 Hams, Cer. 14-16 Ib. @13 2. ee lw wonsne® FLOUR Hams, Cert.. Skinned : Ss oaok ae ae ouse, Wood, 4 holes__ 6 Vv. C. Milling Co. Brands ie 13 Elastic, 32 pkgs. ----- 55 Mouse. wood. 6 holes. 7 rAly White ...__--+-- 5 10 MINCE MEAT Ham, dried beef Tiger, 48-1 ---------- _. Mouse, tin. 5 holes ___ 65 Harvest Queen ------ 5 20 None Such, 4 doz. -_. 6 20 Knuckles _______- @25 Tiger, 50 Ibs. ------~- 210 Nat, wood... |. 1 OC Yes Ma’am Graham. Quaker, 3 doz. case -- 2 65 California Hams -- @12% Rat spying 2 1 00 ogee Sa 140 Yo Ho, Kegs, wet, lb. 16% Picnic Boiled Hams @16 Mouse, spring 20 ies tase ott SYRUP So Corn Bacon 4/6 Cert. ---- ois Bl K N 1% 2 45 Tubs Cady Brands OLIVES a ue Karo, No. 12 -- 4 *0 Large Galvanized ____ 8 75 nag Oe - hau & on. Joc, Plate. Gos, 1 06 ere hoe » 26 oz. : = Blue Karo, No. 5, 1 dz. 3 38 Medium Galvanized __ 7 73 fou Waest 16 oz. Jar, Plain, doz. 1 95 Beef Todi a Blue Karo, No. 10 -. 318 Small Galvanized ____ 6 <3 Quart Jars, Plain, doz. 3 25 Boneless, rum: ena 2 Ee Ree Be 4 2 5 Gal. Kees, each ..... 6 60 , = Five case lots ------- 230 Red Karo, No. 5, 1 dz. 3 64 3 oz. Jar, Stuff., doz. 1 15 Red Karo, No. 10 ----- 3 44 “ Washboards 8 oz. Jar. Stuffed, doz. 2 25 Liver abner, Globe 5 50 FRUIT oor oo peal a doz. 2 6) Bech 22 10 BORAX reba a SSeS 6 25 Presto Mason at. dues; Seute.:az..2 40 Calf 2. oo 40 Twenty Mule T : oe. Sire qo 6 00 . = ee ee Pork -----..----------- 04 24, 1 Ib. aeuaaen 4 35 Guan ie te - 10 len peerless ae 8 50 Half pint ------------ 5 : . s = i gxemsga@o ne 7 50 Oo ee 7 40 PARIS GREEN ee Fi Oremes. No. 61 dos, 474 Northern Queen —__- 5 Be One quart ------------ = ee 34 RICE ’ : co MiVCrsaR 7 25 Half gallon ------ ---- 1155 Is -.-------------------- 32 Fancy Blue Rose -- 3 50 Maite and ¢ a nd 08 eo 30 Fancy Head 06% nie 4 ane oo - wane cowmeens Ce Ls in oa hoe Bon Ami Pd., 18s, ae -- 9 ov Ts in, Butter --____.. 5 00 FRUIT CAN RUBBERS PICKLES RUSKS Bon Ami Cake, 183. 1 85 15 in. Butter -----_-- 9 00 Presto Red Lip, 2 gro. Medium Sour P : Brillo 2 85 : Fé ty. Butter 18 00 Garton! 2 70 5 gallon, 400 count __ 4 75 ostma Biscuit Co. Ce 4 ac 3 60 Grape Juice If in Butter 25 00 Presto White Lip. ? 18 rolls, per case ---- 1 80 Granda 106 Ge Welch, 12 quart case 4 40 gro. carton ---------- 76 12 rolls, per case ---- 120 gGranema. 1" Se ---- 350 Welch, 12 pint case__ 2 25 . “ 18 cartons, per case-. 215 Grandma, 24 Large -- 3 59 welch, 36-4 oz. case-_ 2 30 Sweet Small 12 cartons, per case--145 &O1q’ Dux i Fg pe ~~ 2 gS WRAPPING PAPER 5 Gallon, 500 -----___ 7 25 a an as Tse ans _ Manila, white__ 05 a oe 55 La Frace Laun., 4 dz. 3 65 tags? Peer OIL ar aug 5 _ 05% 4... 40: SALERATUS Gig Dutch Clean. 4 ds. 3 40 5. a feteels cc NAG 04 inute. eer 5 Dill Pickles Arm and Hammer 24s 150 Octagon, 96s --------- 2. 2. tao 6Kratt Stine 914 Plymouth, White ---- 15 : Quarts, 1 tdez _._. 4 50 t String .... 091% Quaker, 3 doz. ------ 175 Gal., 40 to Tin, doz. __ 7 60 Rinso, 40s ------------ 3 20 Half Gallons, 1 doz. 7 75 : ‘ 32 oz. Glass Pickled__ 2 00 Rinso, 24s ------------ 525 an 9 32 oz. Glass Thrown -. 1 45 = No More, 100, 10 ee i. SAL SODA “oe Oz. eae ste; 3 85 5 Gallon cans, each -- 5 50 YEAST CAKE JELLY AND PREere Granulated, 60 lbs. cs. 1 u o More, Magic. $ dow =... 2 70 Pure. 30 lb. pails —_-- 26 : : Granulated, 18-2% lb. plan Cleanser, 48, : L a hg a on Sunlight, 3 doz. ---___ 2 70 Imitation, 30 lb. pails 1 80 Dill Pickles Bulk packages ----------- 110, So ee 3 85 ee & Perrin, Se 575 Sunlight, 1% doz. ---_ 1 35 Pure, 6 oz.. Asst., doz. 90 5 Gal. 200 oe es a e ee ae. ~~ ; i a Perrin. small_. 3 a a Foam, 3 doz. a = 40 Pure Pres., 16 oz... dz 185 16 a 1 emeeeame 30 aA Soapine, 100, 12 oz. -. 6 40 Royal Mint —--------- 246 oe Poe, 1h oe Pew nr Fea COD FISH auoeney- 10. 10 oz. -. 4 e oe 7 raga ‘ 25 Middles -----..------- Speedee, 3 doz. ------ 7 ho You, 9 oz., doz... 2 25 JELLY GLASSES Peerless, 1 lb. boxes 19 Sunbrite. 50s --------- 20 A-) laree 2... 4 75 YEAST—COMPRESSED % Pint Tall, per doz. 38 Old Kent, 1 lb. Pure 27 Wyandotte, 48s ------ 475 A=t sat 285 Fleischmann, per doz. 30 Whole Cod 11% Wyandot, Deterg’s. 24s 275 Caper, 2 0z. ---------- $30 Red Star. ver doz... 20 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. Trade Built Profitable Department. After the customer has definitely selected the shoes she prefers, the salesperson should quickly go to the hosiery section and select several pairs of ‘hose of ‘the quality and color to provide a perfect combination when worn with the shoes. She will then explain that to furnish the proper kind of hosiery with the shoes we sell is one of the importantt services render- ed by this store, that the customer is certain of having the right hosiery and making it unnecessary for her to take a chance on finding it elsewhere. That our customers do consider it as a ser- vice is evidenced by the many favor- able comments we receive, also the constantly increasing business of this department. We prefer to know the results of each department rather than of the business as a whole. The hosiery de- partment, for instance, is a separate unit of our business and this depart- ment is required to assume its. propor- tionate charges for floor space, light and heat, advertising, salaries and commissions, and all other expenses incidental to its business. From an operating standpoint it is a store in itself and must ‘stand on its own feet. It has at times been claimed that hosiery departments in shoe stores are not profitable. This may be true in some instances, but in this store the hosiery department is one of the most profitable and a good part of our an- nual net profit may be credited to this section. There is another reason why this department has been a consistent profit producer. We ‘have refused to merchandise hosiery on the basis of simply selling extra merchandise. I do not believe that a shoe store can develop the prestige necessary for suc- cess in hosiery merchandising by suc- cumbing to the lure of competitive prices. We have found that people who pur- chase hosiery in a shoe store are in+ fluenced by more important conisidera- tions than price. They expect better quality, better service and better style when they buy here than when they purchase in a store that features price first. We have not attempted to com- pete on a price basis at any time. To earn a good reputation it is necessary to sell good hosiery, not just hosiery of any brand and a continual shifting of lines. We concentrate our entire business upon the product of but a few manufacturers. We have two lines which we designate as ithe major and the minor line. The major line, which is the higher priced and on which we do the greater volume, is an adivertisied line that is known wherever hosiery is sold. We started with this line some twenty years ago and have con- tinued to sell it without interruption, increasing our volume each year. I might also mention that this line costs us slightly more than other quality lines. MICHIGAN I believe in the principle of selective distribution. As exclusive distributors of this line in our territory we derive certain advantages which we consider worth the price we pay. By substitut- ing another tine which is sold through many other stores we would at once subject ourselves to the baneful influ- ences of price competition, That is something the shoe store hosiery de- partment must avoid to build prestige and profitable volume.—Boot and Shoe Recorder. ---__- 2 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 18—Large plans have been made for the big jubilee mext Friday, celebrating the formal opening of the new through cement pavement from St. Ignace to the Sault, which will be known as Route US 2. Grover C. Dillman, State Highway Commissioner, will be here, bringing along two newspaper men with him. It is expected that Gov. Brucker will be taken from Ish- peming ‘to St. Ignace by airplane, so that he may drive over the new pave- mient from St. Ignace to the Sault. Plans are being made by the mer- chants at St. Ignace, Rudyard, Allen- ville and Moran to decorate their stores for the jubilee. The Sault will put on a special decoration favoring noisemakers, ‘confetti, band music, parades and all that go to create a mardi gras spirit. Arthur Trombley, one of our well- known jewelers, accompanied by his wife ,met with an accident last week Tuesday while returning from a visit. Their automobile was wrecked be- tween Menominee and Green Bay, Wis. Mrs. Trombley’s foot wa's cut across the toes and had to be put in a cast, while Mr. Trombley sustained three broken ribs. They are in the hospital at Oconto, doing as well as can be expected. M. J. Magee, of the Sault Savings Bank, left last week for Quebec, where he will attend the meeting of the American Ornithologists Union, which will be held in that city. Mr. Magee, besides being a banker, is am authority on birds, with a National reputation. The Delta county board of super- visors has authorized its aeronautics committee to negotiate for the pur- chase of a county airport to become a part of the county park system. The law firm of McDonald & Kaltz has been dissolved, Mr. Kaltz with- drawing on account of his being ap- pointed prosecuting attorney to suc- ceed the late Herbert Parcell. One reason there is 90 much divorce trouble is that gentlemen prefer blondes—and also brunettes and even redheads. Even the sausage makers are be- coming air minded. Peter Wyera, of Marquette, made hhis ‘first delivery last week of sausages to the local trade by his own airplane. He came from New- berry ito ‘the Sault in less than thirty minutes. His orders to the merchants here amounted to 450 pounds. This surely meanis service. Hugh Crimmins. one of our well- known South side mew grocers, is still in the hospital, where he underwent an operation for appendicits two weeks ago. He is now improving and hopes to be back on the job again in the near future. The Bailey boot shop, which has been: closed since Mr. Bailey’s death, has been re-opened by Mrs. Bailey, who expects tto continue. Tihis is pleasing news to Mrs. Bailey’s friends, as that was one of our best shoe shops in the city anid enjoyed a large patron- age. The Sault is losing one of its best families in Mr. Owen Fredericks and, family removing tto Cleveland, where he has been ‘transferred to the position of assistant engineer tto Col. Mark- ham. Mr. Frederick was a'ssistant TRADESMAN engineer at ithe locks for many years and has made many friends here who regret their departure, but wish them every success in their new home. Just how far you get in life depends on whether your vehicle is the wish- bone, the jawbone or ithe backbone. The Grand Marais Civic Develop- ment Association ‘held a meeting in the auditorium of their high school last week. It was featured by mov- ing pictures taken by officials of the Hiawathaland Publicity Bureau and music by the high school glee club and orchestra. With the departure of the lumber Grand Marais is going afiter the ‘tourist business, especially the hay fever patients. They have an ex- ceptional climate for the latter and the magnificent scenery is unsurpassed in any other place. About 300 attend- ed tthe meeting and much enthusiasm was manifested. Nelson Hall, one of our well-known druggists, is enjoying a week’s vaca- tion. He is spending most of the time just taking a well earned rest, visiting friends and ‘having a good time, itaking in ithe country dinives, which are magnificent at this season of ithe year with the fall foliage in all its ‘splendor. William G. Tapert. ——_>2>—____ Thirteen Month Calendar Adopted by 200 Houses. Despite the depression, and perhaps because of it, the International Fixed Calendar League is making progress, M. N. Stiles of Rochester, American secretary, reponts. More than 200 manufacturing, mer- chandising and publishing houses in this country are now on tthe thirteen period a year basis, says Mr. Stiles, and thereby are improving account- ancy and management and avoiding “unpleasant surprises caused by the civil calendar’s unequal months and October 19, 1932 changing number of business days.” American adopters (there are many in England and Germany, itoo) iniclude Sear, Roebuck, Eastman Kodak, American Hide & Leather, Fuller Brush, Western Clock, American Gas Machine, Carter’s Ink, Kotex, Jewel Tea, Kroger Grocery & Baking, Hotel New Yorker, Loew’s Theatres, the Hearst Publications and most of the paper mills. —_>>>—___ Men’s Stores Report Gains. The fairly good response received by men’s wear stores has lifted the total volume of business for the season to the highest point enjoyed in many months. The activity is widespread from basement departments to the highest-type specialty shops, some of the latter experiencing the best turn- over in a year. Low-price goods con- tinue in consumer favor, with better merchandise also receiving a good re- sponse. Clothing departments run well ahead of furnishings divisions. —_+>>___ Glass Trade Sentiment Favorable. Sentiment in the flat glass manufac- turing trade is favorable. Recent gains throughout the field have been main- tained, indicating a more substantial basis is in evidence than at any other period in the current year. Manufac- turers of the better grades of blown and pressed glassware for home use are busier than has been the case for some time. Stocks in the hands of retailers are low, with the orders reach- ing manufacturers giving hope for the holiday season. Little change has de- veloped in plate glass. INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Mutual Building LANSING, MICHIGAN Phone 20741 ions October 19, 1932 OUT AROUND. (Continued from page 9) turned his attention to other matters in the State which demanded his assistance. “One of these matters was the im- provement of Saginaw river from Saginaw Bay to Saginaw. This pro- ject required $600,000 to start it off successfully and the local congress- men were unable ito get action. Be- cause of Mr. Smith’s prestige and in- fluence in the Senate he was appealed to ‘by the business men of Saginaw to come to their assistance. He prom- ised to do so, but at a critical period in the preparation of the river and harbors ‘appropriation measure he was stricken with appendicitis and had to submit to an operation. Senator Elkins, of West Virginia, who was his close personal friend, promised to hold the bill in abeyance until he returned to the Senate—and kept his word. When Mr. Smith resumed his seat in the Senate—too weak to speak above a whisper—someone called ithe bill up for action. Senator Elkins arose and stated the promise he had made Mr. Smith and ithen asked Mr. Smith what he wanted added to the schedule. “Six hundred thousand dollars for the imr provement of Saginaw river,’ was the reply, which was repeated ito the Sen- ate by Senator Elkins, who moved that the request of Senator Smith be granted. The amendment wais there- upon adopted by a unanimous vote— and Saginaw automatically became a port of entry. Many Saginaw friends have since assured me that the great Chevrolet factory would never have been established ‘at Saginaw but for this herculean effort on the part of Senator Smith on the occasion above described. “Senator Smith intimates that the improvement of Grand river could have been accomplished by an ex- penditure of $2,000,000; that the deep- ening of the channel to enable lake vessels to come to Grand Rapids would have rendered it unnecessary to expend $1,000,000 for flood walls, be- cause tthe opening of the channel to navigation would have taken care of flood water without encasing the banks of the river in Grand Rapids with cement walls. He still thinks the time is coming, with the opening of the St. Lawrence river waterway, that ocean vessels should be able to dis- charge their cargoes at Grand Rapids without breaking bulk and that when that time comes the War Department will be forced ito reverse its present attitude toward Grand River and go back to the original findings and recommiendations of Gen. Ludlow.” I am in receipt of the following courteous letter from Mr. Dillman, State Highway Commissioner, answer- ing the criticism I made of the detour just South of Mona Lake in Out Around last week: Lansing, Oct. 15—I have carefully noted your letter of Oct. 11, and your editorial comment concerning the de- tour on US 31 South of Mona Lake. I believe you will be interested to know that we ‘are building this prece of road South of Muskegon Heightts under severe difficulties insofar as MICHIGAN handling traffic is concerned. On the South one-half mile we were able to secure a short gravel detour, which is approximately two and one-half miles in length. I am not familiar with the local road which you mention, How- ever my Division Engineer, W. J. Kingscott, informs me that it ds a dirt road and not in condition to handle truck and bus traffic. I believe you appreciate the fact that we must lay out an official detour which will handle every ttype of vehicle on the highway and not passenger cars only. We are using this detour for a short time only and by Oct. 20 we expect to hanidle traffic over the new pavement. Inasmuch as. we are past the chloride season, we did not deem it mecessary to place an application on the detour and so far yours is the only complaint I have received in regard to the road being dusty. For the North one-half mile of the project fit was impossible to secure a short local detour and after consider- ing all possible means of building this portion under traffic, it was finally de- cided that we would have to build it in ten foot strips. We have, therefore, excavated for the East ten foot strip and ‘thrown the material on the West side of the old road and are carrying traffic on the West side. As soon as this first ten foot strip is cured, we will tear up the remainder of the old road and place the excavated material on the East side of the new iten foot piece and carry traffic on the East side of the road while we are laying the West ten foot strip. There iis a line of poles on each side of the road which measure, in some cases, only about 20 Ito 24 feet from the center liine. Yiou can see from thiis thait ‘traffic is very crowded. The con- ‘tractor is co-openating with us very willingly and is providing flagmen at the tight places. I am giving you this information in detail, in order that you may be ac- quainited with the problem we have on our hands at this point. This situa- tion is as congested as any we have had for some time and I trust that we can pull through it without serious consequences. ‘Grover C. Dillman, State Highway Commissioner. I was forcibly reminded this week of a certain conversation which I had about six months ago with L. A. Brown, president of the Corduroy Rubber Co. In that conversation, Mr. Brown stated that his dearest desire was to have Corduroy’s earnings reach the point where the payment of dividends to stockholders could be re- sumed. I was particularly impressed with Mr. Brown’s sincerity anid earnestness in making this statement. Now to the delight of Mr. Brown anid Corduroy shareholder's, as well as that of the writer and the entire com- munity, this happy event has taken place. At a regular meeting of the board of directors a few days ago, a cash dividend of 25c per share was de- clared on all prior preferred stock. This payment will be made in cash Dec. 15 to all Corduroy stockholders on record as of Nov. 15. Of even more importance is the fact that this dividend will be paid from net profits which this company was able to earn in the face of the stiffest competition the tire industry has ever known; competition which to many tire manufacturers spelled a suspension of dividends and huge losses. The following statement is offered as definite evidence that this dividend TRADESMAN will be paid from net. earnings and not from surplus: Messrs. Seidman and Seidman, ceritified public accounitants, have just completed an audit of the Corduroy books, which shows that for the first seven months of 1932, after all deductions except income tax, a net profit of $43,343.35 was made. This excellent showing, in. my opin- jon, is ample evidence of what sound and honest management can accomp- lish even in these difficult times. An aggressive policy of product improve- ment and a well-rounded advertising and merchandising program, plus a policy of selling only to independent dealers, offering them every fair co- operation. and profit opportunity, is the platform on which many another firm to-day could solve its problems— provided the same courage and mental balance were supplied. Among other tangible evidences of progress made by the Corduroy Rub- ber Co. this year, which would certain- ly lead any unbiased observer to be- lieve that the future holds bright prom- ise for this company, is ithe success of its unique road-hazard guaranitee, in- augurated late last year. This guar- antee actually does guarantee against premature tire replacement in every sense of the word. In fact, in the oc- casional instance when tire misfortune does occur, tthe independent dialer is his own adjuster, and instead of los- ing a customer, he usually makes one for life. Fifteen ‘(hundred new dealers were added during the year, a new high record. Employment has in- creased to above normal, anid a full working crew has been maintained for months past. The finanicial status of the company is excellent—the best in its enitire ‘history. There is no bonded indebtedness, no bank loans or mort- gages. The ratio of current assets to liabilities 1s approximately 14 to 1. E. A. Sittowe. a Mr. Lee Talks on Enthusiasm. Ralph T. Lee, president of the Greater Detroit Hotel Association, spoke of sparks and enthusiasm in the hotel business at the recent hotel con- vention in Traverse City. He told the members present that they needed to “spark” their initiative in the face of rapidly changing circumstances. In his plea to resuscitate business in ho- tiels he suggested first that the mem- bers resuscitate their initiative. He said that enthusiasm built our hotels along such elaborate designs, enthusiaism for success, enthuisiasm for business, enthusiasm for everything. And now with enthusiasm of thotel men badly sagging businiess sags with it and down topples the whole super- structure of the thing that was built in the heydays iof prosperity. “En- thusiasm and ‘hard work alone ‘can possibly bring business back ito any level that approaches normal. Former- ly business just naturally came to the hotel man. Now hotel men must go out and get the business, mu'st creaite business if there is mone. The real hotel man who has the thing in: his blood gets a big thrill in taking care of the needs and comforts of his guests. Moreover, he will see to it that every mlember of the hotel per- 23 feels the same instinct that moves him to give courtesy and: ser- s ” vice. sonnel Mr. Lee pointed out, further, that the hotel employe is really the one in tthe last analysis who really creates in ithe guest’s mind the desire to stay or creates the desire to leave. “Real service inspired by enthus- iasmy’ was tthe cure he prescribed for the hotel businesis. Mr. Lee was recently appointed on a tax committee by Mayor Frank Murphy, of Detroit, and through his association with ithe city assessor’s office became interested in taxes af- fecting the hotel business in the city of Detroit. It was through his efforts that a new and separate basis of as- sessing hotels and hotel properties wais adopted, allowing for a three per cent. depreciation in assessed valuation an- nually in hotel properties. His work on behalf of one of the more acute problems of the hotel elicited ithe attention of throughout the State. —_—_ + _____ Grocers Try Notes To Collect Bills. Retail grocers faced with the neces- sity of collecting on business has hotel men long-standing “frozen” accounts have recently resort- ed to the use of notes on which cus- tomers can make small monthly pay- ments. The idea, started in the North- west, has worked so successfully there that it has spread to other sections of the country. Only a small percentage of the customers approached in the Western city refused to sign the notes, while those who did consent met their payments promptly. One retailer re- ported collecting on 50 per cent. of bills which were more than a year old through using the note system. > --e When a Chinaman plays billiards he never uses his own cue. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. 24 FIFTY YEARS IN TRADE. Celebration in Honor of V. R. Davy, of Evart. On Monday evening, Oct. 17, about one hundred friends and business a's+ sociates of V. R. Davy, prominent merchant of Evart, attended a banquet at the Carey restaurant, at Evart, sponsored by the Evart Chamber of Commerce and given in honor of Mr. Davy’s fiftieth business anniversary. After a delightful three course chicken dinner was served, S. J. Mar- tin, superintendent of the Evart public schools and president of the Chamber of Commerce, extended a cordial wel- come to the guests assembled andi in- troduced Representative Miles Cal- laghan as toastmaster. Mr. Callaghan, before introducing the first speaker, explained that there was no particular program planned other than that of a testimonial meeting, whereby the friends and associates of Mr. Davy had gathered to pay him tribute, express their good will toward him, and to compliment him on having rounded out fifty years of a successful business career. Toastmaster Callaghan then intro- duced Alfred Fleishauer, of Reed City, who explained ‘he had been a resident of Osceola county for fifty years. He had known Mr. Davy for about the same number of years. Mr. Fleishauer expressed the good wishes of the county at large, paid a tribute to Mr. Davy’s influence in the countty as a successful business man and Christian gentleman. Fred C. Alley, the village poet, was next introduced and read the delight- ful poem, “Harking Back,’ dedicated to Mr. Davy. Mr. Callaghan ‘then presented a gazetter printed in 1874 and read some very interesting data concerning Evart, Reed City and Hersey. In this Gaz- etter was a very interesting story of the village of Evart as it appeared, in the year of 1874. The next speaker on the program was Attorney J. E. Richardson, of Evart, who likened Mr. Davy to the pioneer of old, complimented him on his courageous spirit and spoke in glowing terms of Mr. Davy’s inifluence in the community for all things which are good, and truthfully portrayed him as an upstanding Christian gentle- man, who has helped to make Evart a better place to live. Mr. Richardson’s delightful speech was followed by another pleasing and interesting talk by Paul Mason, of Reed City, who extended the greet- ings of Reed City to Mr. Davy. Mr. Mason likened Mr. Davy’s successful and honorable career to one of the characters in Virgil, paying him great tribute and proclaimed, like the previous speakers, the respect and esteem with which he is held by all who know him, Another delightful talk was given by Frank McIntyre, pioneer business man of Hersey. Mr. McIntyre liken- ed Mr. Davy’s successful and pleasing career to that of the rugged elm tree in his yard. He expressed the good wishes of the folks of Hersey and wished for a continuation of the ac- tive and honorable career which Mr. MICHIGAN Davy has been privileged to experi- ence during ‘the past fifty years. Mr. Davy was then introduced and expressed ‘his appreciation of the evi- dence of good will and good fellow- ship which thad been bestowed upon him. He reviewed the circumstances which led up to his coming to Evart. Pictured the building the finst occupied. Mentioned some of his early merchan- dising experiences. Among the pleas- ing and amusing instances was one of a lumber jack who aroused him in the early hours of the morning to come down tto ‘the store and sell him a cor- set. In ‘this word picture of early Evart, Mr. Davy described the main street with sand several mches deep. Ox teams tied to hitching posts. Streets illuminated at night with oil lamps. A town filled with lumbermen HARKING BACK A young man of pep, V. R. Davy by name, In search of location one early day came. He looked our town over, and he saw right away, A wonderful prospect, if he only stay. So he rented a building and opened a store, And he went after business like none had before. He worked with his head, his hands and his feet, And he built up a business on both sides the street. His methods of business, intact still to-day, Is value received whatever you pay. And if it should be you’re not pleased with your buy, He gives back the cash without batting an eye. And this is his motto, to-day he contends, It is better by far if all remain friends. So he says come again when there’s something you need, In price and in service we'll both be agreed. Now in other things too, of deep interest to all, For real public service he answered the call. And things in our town of which we are proud, We have, because Davy stood up and talked loud. And just as we all are assembled to-night, We trust he will get everybody just right. For the words that we say, and the shake of the hand, Will mean nothing at all if he don’t understand. But one thing gives every heart here a pain, ls to see him walk past with the help of a cane. His step was once youthful and springy his stride, But years fail to make things like that to abide. And long years of business say fifty or more, Is something not common at every man’s door. And now if good health he could only regain, We would wish he might do it all over again. TRADESMAN W.: F.. Umphrey, Evart attorney, spoke briefly and kindly of his ac- quaintance with Mr. Davy. Portray- ed his character and career as typified by the rock of Gibralter, and expressed his opinion that such men and char- acters as Mr. Davy, were the rocks upon which prosperous communities, states and nations were built. Mr. Callaghan then presented Mr. Davy with a cane as a token of the good will and friendship of this friends in the community. The ttoastmaster also read a letter from Governor Brucker, extending his compliments and good wishes to Mr. Davy and expressing the governor’s regrets of his inability to be present at the banquet by reason of an earlier date. \? *e and river drivers. Mr. Davy also called attention to the fact that there are none of the business men left who were in business when ‘he started and there were present at 'the meeting four men who were in Evart when Mr. Davy first arrived here. In closing his remarks, Mr. Davy expressed! his sincere wish that Evart would con- tinue to grow and be known as a good town. Mr. Stiles, banker at LeRoy, extend- ed this greeting to Mr. Davy in a cor- dial and) impressive manner. L. E. Davy, postmaster of Clare, and brother of V. R. Davy, respondied to the toastmaster’s request for a talk with a pleasing and humorous story of ‘his experience with the Davy & Co. business: in ‘the early days. Major Gardner, Osceola clerk, also gave a pleasing reading. county 2, et Among the other pleasing features of the evening program was the music furnished by the old time orchestra of Hersey, which was comprised of the following young men: John Leach, Arvid Benzing, W. M. Benzing, Geo. Faist and Ed. Mond, who are sons and grandsons of Osceola county pioneers. The delightful part of their musical program was the manner in. which they rendered the old time pieces. The en- tire program was interspersed with singing by all present under the lead- ership of S. F. Mansfield. Music by the Evart businessmen’s quartette was also an enjoyable part of the pro- gram. There were seated at the table twenty-two persons who had resided in Osceola county fifty years or more and twelve others who had resided in Osceola county forty years or more, October 19, 1922 Visitors from out of ‘town were: Paul P. Mason, Miles M. Callaghan, A. M. Fleischauer, John Gardner and L. D. Mahan, of Reed City; Frank McIntyre, H. A. Millard and J.. T. Delzell, of Hersey; Wm. Portorey and C..A. Stiles, of LeRoy; N. A. Elden, A. H. Fleming and L, E. Davy, . of Clare. —_+ ++ ____ Team Work As To Salesmen’s Com- pensation. The most common ‘subject of dis- cussion to-day where salesmen gather together is the question of compensa- tion or the recompense the salesman receives for his expenditure of time, money and) experience in the securing of orders. An exhaustive study shows us that very tittle time is spent by employers of salesmen on tthe matter of compensation. When directors gather for the purpose of placing new products before the public they spend weeks and sometimes months consid- ering everything pertaining to the product itself, then the salesmanager is called in and told, “We will allow the salesmen 5 per cent. commission.” That usually settles the matter. We contend it is wrong because no con- sideration is given as to whether this is adequate or if the income will be sufficient for the men under his direc- tion. He is given the job of a super- man (and many salesmanagers are supermen). On the rate of commission allotted, his men are supposed to go out and get the business, and remem- ber thsi, without sales no plant can turn a wheel. Everyone conmected with the concern from janitor to presi- dent depends on the sales division for his pay check, and still this all-import- ant phase of the business is dismissed in this perfunctory manner, “We will allow the salesmen 5 per cent.” It is wrong. Even under this handling you will find real salesmen going out on the road, visiting strange cities, many times antagonistic customers, on their own expense money, building up the prestige of the firm by honest, con- vincing word of mouth advertising, and when they come in at the end of a week or two and start figuring ex- penses against their commissions they find a deficit. Even with these odds staring them in the face many commercial travelers are so alive to their responsibilities that they make trip after trip in a sincere effort to place the company’s products on the market until finally their personal funds become depleted and they are compelled to drop out of ‘the picture. You can readily see what happens in a situation like ithis. It isn’t our salesmen alone who suffer, but the whole business structure gets a jolt that ‘becomes more pronounced as salesman after salesman is elimin- ated from the scene of action; ‘the con- tact point between tthe product and the customer. Can employers of ssales- men hope to bring back the days of old if they fail to consider their repre- sentatives’ well-being? —_—_+-~+ «___ How encouraging it is to hear other nations condemn Japan’s landgrabbing. It means they have all they. want. +2 You see, our early settlers came from Europe and none of that kind was left over there. , SRA alent i , ' Your Customers Know that the quality of well-advertised brands must be maintained. You don’t waste time telling them about unknown brands. You reduce selling expense in offering your trade such a well-known brand as ; [ [ Baking Powder Same Price Today As 42 Years Ago 25 ounces for 25c The price is established through our advertising and the consumer knows that is the correct price. Furthermore, ' you are not asking your customers to pay War Prices. Your profits are protected. Millions of Pounds Used by Our Government CP” ONY We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. Quaker Fruits Packed from Luscious Ripe Fruit where grown. Unusually Satisfactory Quality : low priced Apricots Fruits for Salad Grape Fruit Juice Grape Fruit Peaches Pears Pineapples ata LEE & CADY 40 MINUTES... out of 40 YEARS Men will spend forty years in accumulating an Estate. . yet begrudge the forty minutes necessary to safeguard it for their heirs. Let us show you how to eliminate unnecessary expenses, that the earning power of your estate may benefit. The average estate of $100,000 will, according to government figures depreciate approximately $20,000 when probated. Foresight in estate planning will reduce this loss materially. A few minutes’ consultation with our Trust Depart- ment will suffice to give us the necessary information for preparing an ESTATE ECONOMY PLAN to fit your particular needs. | There are inheritance taxes and other probate costs | that may be legitimately avoided. In administering estates every day, the Grand Rapids Trust Company must necessarily be well acquainted with the law govern- ing these phases of Estate Economies. GRAND RAPIDS TRUST COMPANY