ams eZ SES VSP Dre QAO) BSD, ZN aN ors ee Deel ee CO) A i, as © . os ae 7 OL he Se Vy oe iO SEE Crees EF a ye FI IN i Aan ey Hh fa RE Ree CM iN WE : L7 // OPCS a a SESE =) ge y= Say eZ in ae x aS a Cees eat, CSPUBLISHED WEEKLY 4 7 se : See Sarre A : OSA SS SSS DUR TNS aa Fiftieth Year Teen RAPIDS, WEDNESDAY, NOVEMBER 23, 1932 N ee 2566 i] HAPPINESS : 3 H i _ kik freree, oes appiness is like a crystal, oo * - Fair and exquisite and clear, 2 Broken in a million pieces, Scattered far and near. Now and then along life’s pathway, Lo, some shining fragments fall, But there are so many pieces, No one ever finds them all. a You may find a bit of beauty, mag : - Or an honest share of wealth, oes a 8 \ While another just beside you ee Gathers honor, love, or health. Vain to choose or grasp unduly, Broken is the perfect ball, And there are so many pieces, No one ever finds them all. Yet the wise, as on they journey, Pa Treasure every fragment clear; = : Fit them as they may together, a ae Imaging the shattered sphere. Learning ever to be thankful, Though their share of it be small, For it has so many pieces, No one ever finds them all. Ai, the canned foods you feature grown and packed in your home OMe b = d H ts tl} Sappho » TRENGTH COMPANIES REPRESENTED HAVE Assets $65,931,787.14 Surplus $23,396,338.15 ERVICE Correct Insurance Coverage Engineering Advise AVINGS 1212% To 40% According To Classification of Property state? W. R. Roach & Co., You know, ae AND Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits a alle ale a lt a a ee ee lll lll alld Added Sales With Hekman Grahams LANSING, MICHIGAN Mutual Building Phone 20741 HEKMAN’S delicious honey-flavored Graham Crackers are a profitable, quick-selling item every grocer should handle. DETROIT OFFICE GRAND RAPIDS OFFICE They top all other brands for popularity. Even people who Transportation Bldg. Grand Rapids Trust Bldg. Phone Phone Randolph 0729 95923 never knew they liked Graham Crackers, revel in the fresh, crisp goodness of HEKMAN’S. During November, HEKMAN Grahams will be advertised state-wide in leading newspapers. Arrange now for your deliveries so you can cash in on this advertising direct to your customers. THE MILL MUTUALS AGENCY t | MUELLER PRODUCTS can be offered to your customers with the assurance that they 5 are guaranteed in every way. Mueller quality begins with the ingredients— only the very finest being used—and con- tinues through every step of manufacturing and packaging. They are packed in triple sealed, air tight and moisture proof packages that keep the contents clean and fresh. Continuous advertising assures frequent turnover and better profits. HEKMAN BISCUIT COMPANY GRAND RAPIDS, MICH. ee eee ee ee eee eee ae eee Keep these quality products before your customers. Remember that the sale of a package of macaroni usually results in the sale of other items, such as tomatoes, cheese, etc., used in preparing various macaroni recipes. I Oe eR Re ee ee Re ee ae ee Oe ar ae Oy er ar we ee ae ll sin..tin..ate..site,.stin..siie. side. thr... tein. atllitr, alin atl. attra allt. atl, atin ntl: atin ntttinn tele. tellien...ialtr. atlldtrn atlantis Lelldten atellitn atelier atl «tlre nttirnnttlttis attleite «tll, allie tellin atthe attire ale | FIRE and BURGLAR PROOF C. F. MUELLER COMPANY Jersey City New Jersey oo SAFES GRAND RAPIDS SAFE CO. 31-33 Ionia, N.W. Tradesman Bldg. effective on October 3, 1932. ” Sere poate Ie am eee ee tt es nn ig i HM ADESMAN Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictty in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of | urrent issues, 10 cents; issues a nonth or more old. 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. The Roosevelt landslide means that a majority of the people have had their way, and having that they have re- newed hope and confidence in the fu- ture. Many of our citizens will have a low purchasing power for no one knows how long to come, but millions of others could spend more if they would. It seems reasonable to assume that for the immediate present the ef- fect of the election will be beneficial to sales organizations, for fear and uncertainty have retarded sales almost as much as the scarcity of money and credit. Business has reached, and passed, its normal seasonal peak. We mention this because from now on until Febru- ary it is quite likely there will be re- cessions in most of the accepted in- dices of business. November, for ex- ample, shows a 5 per cent. decline in general business activity from Octo- ber. The spread from normal is the cor- rect indicator of the progress made on recovery, and on this basis October must be classified as a_ satisfactory month. According to the Irving Fisher index the degree below normal in re- cent months has run: July 61, August 60, September 48.8, October 46.8. The October figure is the best since Feb- ruary. Steel output last week was at the highest rate since the first week in June and while the present rate is ab- normally low yet the ratio of increase since the beginning of September has been 55 per cent. Last year production fell during the same period. Maybe we are starting to go places. October returns from the building industry are less encouraging. The daily average of contracts fell 15 per cent. in dollar volume from September a decline of more than twice seasonal expectations. Commercial failures and bank sus- pensions continue to show up favor- ably. In October there were sixty- seven bank suspensions as against 522 in October last year. Bradstreet’s in- dex of commercial failures made a new low for 1932 in the week ending No- vember 3. As of the day before election the Irving Fisher all-commodity index stood 60.6, marking the eighth week of decline since the September top. Great importance was attached to the Sum- mer rise, which not only added to pur- chasing power in the farm market, where it was badly needed, but gave a new incentive and stimulus to trade. However, the rise was too great to last, as exporting countries were willing to make great concessions to obtain a market for their surplus grains, cot- ton and metals. Wheat lately has sold 16 cents and corn 12 cents below the top, and both at new lows for the depression. Cot- ton has held a quarter of its gains. Among the imported products, repre- senting purchasing power in other countries, cocoa, rubber, coffee and silk have dropped much of their ad- vance. Wheat, incidentally, sold frac- tionally below the record minimum set when Queen Elizabeth was on Eng- land’s throne more than 300 years ago. Suppose a farmer wants a ford Tu- dor sedan. At first-of-the-month prices it would cost him 6,500 bushels of corn. A year ago he could have swapped 2,000 bushels for the car, and three years ago 800 bushels would have paid the bill. The average market value of all shares listed on the New York Stock Exchange fell in October to $17.86 from $20.39 at the beginning of the month. Production of electrical power con- tinues to be a bright spot with output gaining last week and the spread from last year is narrowing. For the month of July output ‘was 16.1 per cent. down from last year; now each report shows a decline averaging about 7. In Detroit industrial employment at the end of October was slightly higher than at the same time last year. The index stood at 42.0, as against 41.7 last year, and 37.4 on Sept. 30 this year. Actual output for the week ending Nov. 5 was 10,207 cars and trucks, as compared with 8,592 in the correspond- ing week last year. Steel output has been stepped up, too—to about 21 per cent. of capacity. Last year operations were at a 27 per cent. level. For the fourth consecutive month output of steel ingots increased in October over the preceding month. Toledo was one of the first cities to have its down period. Now it seems to be leading in revival. The payrolls of the fifty-one major industries of the city now are at the highest level in two years. The magazine Steel is authority for the statement that Chevrolet could have sold 4,800 more cars recently had dealers been able to make prompt de- livery. The company’s production budget undershot the market. Stocks of new cars of all makes in dealers’ hands have been reduced to approxi- mately 150,000 cars, which is less than four cars per merchant—the smallest stock in the modern history of the automotive industry. The trend toward lower-priced mer- chandise is not as apparent in the mo- tor business as might be expected from the severity of the depression. Thus the cars selling for $900 or less rep- resent 88 per cent. of the total produc- tion, but in the boom year of 1929 the percentage was 80.6, and this year there are cars in that class which were above it then. Movie attendance is showing more than the normal seasonal revival, but how much of this is due to better pic- tures and how much to freer spending is hard to determine. Since July the forty hotels in the American Hotels Group have shown a steady improvement in monthly com- parative figures in dollars of room revenue. Lots of talk about beer these days. The Pabst Corporation, pioneer Mil- waukee brewery, merged last week with the Premier Malt Products Co., of Chicago and Peoria. “I believe beer is coming back within a year,’ says Mr. Pabst. Many others share his hope. General Foods issues a comprehen- sive annual report to its 55,000 stock- holders every March, and now at quarterly intervals the latter receive an eight-page illustrated analysis which not only gives the customary informa- tion on earnings and dividends but de- scribes new products, the advertising policy, the expansion of its subsidiary oyster business and so on. Enclosed with the report is a straw vote blank on which the stockholder is asked to check off the General Foods products which his family buys, and then return to the company. We hope this is a trend, for many corporations could im- prove their relations with stockholders. The Axton-Fisher Tobacco Co. is installing additional machinery for turning out their 10 cent cigarettes, Twenty Grand. Rumor persists that the big 4 producers of 15 cent brands may slash prices in an attempt to stave off the new competition. The New Haven Railroad has com- menced operation of counter breakfast cars on its suburban trains running from Connecticut cities to New York, thus giving the commuter an extra Number 2566 thirty winks of sleep and the company a new source of revenue. If what this country needs. among other things, is a stiff shot of confi- dence, other companies will do well to follow the lead of Mr. Chrysler’s Ply- mouth division. Not only did he have the nerve to spend $9,000,000 in retool- ing the new six, but he shot a quarter of a million, more or less, in his spec- tacular radio sales convention, attended in twenty-seven cities by 75,000 dealers and their salesmen. The United States Freight Co., a forwarding agency which operates largely over the lines of the New York Central, has announced that, because of a consistent improvement in busi- ness, reductions of 1624 per cent. made in salaries and wages last Spring have been restored. A tabulation prepared by the Na- tional City Bank of New York, cover- ing the reports of 205 industrial com- panies, aombined deficit of 14 million dollars for the third quarter this year, compared with a net profit of 6 million for the second quarter, a profit of over 25 million for the first quarter, and a profit of 90 million in the third quarter of 1931. For the first nine months the combined profit of 18 million compares with 364 million in the corresponding period last year. In connection with these figures it should be remembered that many suc- cessful companies publish only annual reports, and that a large number of concerns in the “lighter industries,” including textiles, clothing and shoes, as well as the small retail organiza- tions, in which the recovery since the middle of the year has been accentuat- ed, are privately owned and their re- ports are not publicly available. We don’t know whether it is that business men have less heart to play these days, but certain it is that con- ventions have taken on a more sober aspect and the meetings have been more widely attended. The American Institute of Steel Construction, for ex- ample, held its annual convention in Pittsburgh last month—the most suc- cessful one ever held. Each session was attended by more members than in any of the palmy years, there was greater frankness in the exchange of opinions, and a large number took an active part instead of merely listeing. shows ——_»-> > ____ A recently developed small safe has a slot to receive receipts, a lock which opens only at a fixed interval after the combination is worked. Two-key locks are also offered’; one key is kept on the premises, the other by a bank collector. a Cc. E. Kistler, KR. R. No. 2, Hattle Creek, renews his subscription and says it seems hard to do business with- out the Tradesman. Lines of Interest To Grand Rapids Council. A. G. Guimond, Michigan director of Team Work groups, spent Thurs- day and Friday of last week in the city on a combined business and pleas- ure trip. His pleasure was measured only by the service he could give to the local members of No. 131. He held two luncheon meetings with Senior Counselor B. C. Saxton, Secretary- Treasurer. H. R. Bradfield, Council leader H. Fred DeGraff and several other members of the Council. Al’s hobby is working for the success of the Team Work groups and thus lay- ing a foundation for the increase of membership in the vavrious councils. Mr. Guimond was accorded the use of the local broadcasting station, WOOD, through the courtesy of the manage- ment and he gave a fifteen minute talk on the relation of salesmen to the com- munity. He broadcasts over station WJKB, Detroit, every Friday evening, thus spreading the good work of the Team Work groups to distant points. After Mr. Guimond gave his radio talk Thursday evening, a meeting was held in the Morton Hotel for Team Work leaders of the local Council. Many suggestions were brought out for increasing membership. Brother Gui- mond has in his possession two letters which he prizes very highly. One is from President Hoover and the other is from President-Elect Roosevelt. They praise the work of the commer- cial travelers in their efforts to stabilize business and commend them on their tireless fight to bring an end to chaotic conditions by team working with the manufacturer, jobber and retailer. Al returned to Detroit Friday afternoon with the promise that he would return soon and resume his efforts to aid 131 in her team work campaign. Abie’s wife anxiously asked, “Abie have you done anything about that black hand letter?” Abie replied, “Oh, ain't I though? I turned it over to my insurance company. They have $20,000 tied up in me; let them worry.” We overheard a discussion the other day between Harry Coleman, local rep- resentative for Woodhouse Co., and one of his regular customers. “Harry”, said the customer, “this particular brand of cigars I have been purchasing from you seems to be smaller in size recently.” “They are”, said Harry. “You see the efficiency expert in this particular factory found that the last inch of every cigar is always thrown away, so he had the molds changed and they are now making this brand much shorter.” Alvah Brown, proprietor of the Ho- tel Browning and one of the three re- maining members who signed the char- ter for Grand Rapids Council 131, lies critically ill at his home. No visitors are allowed to see him. He is uncon- scious most of the time. He suffered a stroke several months ago and has gradually grown worse. The Council MICHIGAN joins in extending their sympathy to Mrs. Brown and family. Which is your favorite stone? The borrower’s is the touchstone; the mo- torman’s the milestone; the lawyer’s, the Blackstone; the architect’s, the cornerstone; the mason’s, the keystone; the politician’s, the blarneystone; the family man’s, the grindstone, and the careless pedestrian’s, the tombstone. The big blanket of votes in the Eastern portion of the State on Nov. 8 upset the politicians in a greater or less degree but the “Big Snow” of last week messed things up for the travel- ing men. Some of our boys found there was no “free wheeling,’ even though they drove late model cars. Some were compelled to leave their cars in a garage and take to the old fashioned and fairly reliable mode of transportation, the train. We shall never rest until we solve that problem of where Pullman porters get all the dust they put in their whisk brooms. With the abolishing of the city store, some of our more enterprising members have hied themselves to other sources of supplies. Malta chapter gave a dance Saturday evening at the Masonic Temple and many Grand Rapids council members were present to enjoy the dancing and to take ad- vantage of the groceries which were given away to those who held the lucky door number. Messrs. Shinn, Hudnutt and Fishleight were in the front row and we understand many others were near by. In many cases Thanksgiving would be much more heartily enjoyed if it came before election. The Ladies Auxiliary is planning a potluck luncheon for the first Tues- day in December. It will be held at the home of Mrs. Martin Vermaire, 915 Calvin avenue. All members and friends are invited. The particulars will be announced in next week’s issue. A divorce can now be obtained in Russia for a few cents by merely ap- plying for it. It looks as though Rus- sia was making a bid for the motion picture industries. H. H. Godfrey, a long time member of 131, has been brought to light as a lover, and grower, of beautiful roses. When it was reported that he had roses in bud and bloom on Nov. 12, the scribe was inclined to believe that the recent election had nothing to do with the repudiation of the Volstead act but that some of the brothers had been previous in the abolishment and had seen things. However, after care- fully checking up the story, it was found that Herb had some “Mrs. Aaron Ward” roses which were blooming re- gardless of the severe weather we have had and that they rivaled hot-house varieties in beauty. You never can tell what a United Commercial Traveler can accomplish. We may not be sur- prised to see beautiful roses and other flowers in bloom the year round in our fair city. We just got through straining our intelligence in trying to figure out where our vote would do the most good. Now we are about to be thrown into the maelstrom of doubt again. TRADESMAN Motor car manufacturers are beginning to announce the advent of new and snappier models. It seems that there is no rest for something bobbing up to change our even tenor of life. We understand that Past Counselor Allen F. Rockwell, venerable member of 131 and Grand Conductor of the Michigan Grand Council, took occasion to while away a few hours vacation last week when he should have been plying his trade. His short vacation was enforced, we understand, by an unusual fall of snow in the vicinity of Hastings. While hunting for news, the news hound was roaming along the banks of the Manistee river up in the vicinity of Baldwin. Rounding a bend at half speed and with brakes applied, he espied a pair of high-topped shoes going West with a member of the Ladies Auxiliary inside. Scenting a story, the hound barked at the lady for a bit of news. He was informed that what she was doing there was no- body’s business excepting that she was enjoying some outdoor life while her husband was scouring the Northern woods for meat for their larder. We have learned from friends that the lady gained a bountiful supply of exercise when she dragged the shoes around the landscape for a five mile hike and that she was glad to rest in the comfortable cottage of her cousins. She is visiting them while her nimrod husband is deer hunting. P. D. Rose, president of the Mus- kegon Candy Corporation, passed away at his home in Muskegon last week. He was widely and favorably known among the trade. “Seven days makes one weak”, said the coffee in the restaurant percolator. Grand Rapids Council extends its sympathy to Arthur C. Rockwell, of 510 Union avenue, in the loss of his wife. The funeral was held Tuesday afternoon. We are -glad to report that Past Counselor John B. Wells is rapidly recovering from a badly burned hand which he received while trying his skill at cooking. We suggest that J. B. keep out of the kitchen and ad- here to a less dangerous inclination. Cooks were often decorated in France. We feel like crowning some that we know in our favorite eating places. We are sorry to learn of the serious illness of the wife of Charles W. Fow- ler, who resides at 1145 Cass avenue. It is reported that she has been re- moved from the hospital to her home. We hope Mrs. Fowler will soon regain her normal health. Members of the Council will be pleased to learn that Ray L. Bierly, who was associated with the local Chamber of Commerce for twelve years, has been appointed General Agent for the Pere Marquette line of steamers, with offices at 12 Fountain street. Mr. Bierly is in a position to offer attractive rates to shippers who do business across the lake. Some of the congressional investi- gators would look for bones in animal crackers. Gilbert H. Moore and wife will spend Thanksgiving with relatives in November 23, 1932 Detroit. Gil will work that .territory during the week. Thanksgiving is fine. It is the re- covering afterward that is painful. Mr. and Mrs. Earl Dunbar were called to Crawfordsville, Ind., by the death of Earl’s father. The funeral was Saturday. The Council joins in extending its sympathy to Mr. Dunbar in his loss. For many weeks it has been a prob- lem for the commercial men to find sufficient first-classs eating houses in South Haven. It has been announced that Mrs. Flora Baars has opened the coffee shop in the Hotel Janis and is ready to serve the public. She will feature home cooking and any one on a reducing diet had better watch his menu. You will not go away hungry if Mrs. Baars has any say about it. Postage stamps are declared to be infested with bacteria. The bugs get a licking, at least. We believe the leaders in power would do well to pay less attention to politics and study more thoroughly the economic structure of our land. We be- lieve they would find that the machine age highly contributes to our present situation. It is a foregone conclusion that when a machine is used to dis- place hand labor, those so affected are thrown out to shift to some other place in our econoniic structure. .Thousands of labor saving machines multiply this situation and the result is, an over supply of finished materials and no one to purchase them. Curtail the income of labor and you curtail consumption. You have thrown the smooth running machine of supply and demand out of gear and it cannot function. Replace some of the gigantic machines with men and the country would soon be out of the doldrums. What labor really needs in these days of installment payments is not a five day week but a forty day month. It has come to our attention that John V. Ripperger of 117 Pleasant street, has been informed by his com- pany that the position of District Man- ager will be abolished and that he may assume the responsibility of a sales- man’s territory. Mr. Ripperger has been with the Eilson Packing Co. for twenty-nine years and has given the best of his life, to the interests of the company. Now they hang him out on the end of a limb when he should be retired or given a soft berth for the services he has rendered. It is such as this #hat is demoralizing trade and striking sparks of discontent and un- rest in the hearts of the employed. Confidence is destroyed and a spirit of carelessness fostered. Why should a man give his best to an employer when he suspects that after years of sincere service he will be relegated to the scrapheap? It has been reported that Bill Wha- len, who conducts an up-to-date, in- dependent grocery store at 1043 Frank- lin street, entertained a goodly number of our Council members Saturday eve- ning. A food show was being staged by some of our members and baskets of food were being given away. Bob Groom, who was sure he had a ticket bearing the lucky number when it was s 7 iach AME ig sec ee PANTS ON pve RRP Sel aes PR 5 Fs resins fe ee a SRR wea Ne November 238, 1932 called, shouted, “I’ve got it”. When asked for the ticket to verify the num- ber, it was conspicuous by being so elusive that it could not be found. You cannot stump Bob. He bought his groceries and started to work on a prospect for membership in the Coun- cil. We do not know as to his success with the prospect, but we are rather sure that Bob will sew any tickets he receives hereafter to the lining of his inside pocket. A judge has ruled that a radio is a musical instrument. Then we had an evening last week that was plainly in contempt of court. Junior Counselor Gerald Wagner, Chairman of zone 3, Michigan Com- mittee of the National Committee of Engineers for trade recovery, attended a luncheon meeting of that body in Detroit last Thursday. He had as his guest, Al G. Guimond, State Director of Team Work groups. When Al learned the principles for which the Engineers were working, he heartily endorsed it as a copartner to what the Team Work groups were trying to do. He expects to bring it before every Team Work group in the State. Com- mittee meetings of the Engineers are for the purpose of diverting money now spent for dole into useful channels which will help trade recovery. They hope to divert this money. which amounts to millions, into buildings, municipal and _ civil improvements. Money spent in this way will give la- bor to thousands and thus start the recovery of business. The Salesmen’s Club was entertained Saturday noon at the Elks Club by a talk given by former City Attorney Gansen Taggart. He talked on the tax limit proposal which was slipped through the last election. He said great harm would result from _ its enactment and that not only education but other civic and municipal endeav- ors would be hampered. We agree with Mr. Taggart. We believe if the same good judgment had been applied to this proposal which was applied to the other hair-brained amendments. we would not be exercised as to the ways and means of raising funds to educate our children and improve our com- monwealth. It is the wish of the scribe that every reader of this great trade paper enjoy the day set apart by our President for the offering up of thanks to Him who condoles with us in our trials and tribu- lations and leads us in our quest of a livelihood. It is our sincere hope that the following day will not be a day of regret for those who indulged in the rich viands too heartily, nor a day of sorrowful regrets for those who were unable to provide as in days past. We should all be thankful that we have this great country of ours. Although it is apparently torn by distress and dissention, it is still the greatest Na- tion in the world and still the land of the free and the home of the brave. Scribe. ———_>+ + Another innovation in food distribu- tion is the sale of five-cent pies for workmen’s lunches through vending machines placed in or near manufac- turing plants. MICHIGAN Toy Program Up. Plans to put the American toy in- dustry on a twelve month production basis next year and to assure perma- nent jobs for 100,000 workers will be discussed at the sixteenth annual meet- ing of the Toy Manufacturers’ Asso- ciation of the U. S. A. to be held on Dec. 11 at the Hotel McAlpin, New York City, it was announced last week by James L. Fri, director of the or- ganization. The late buying this year has created an “emergency situation” for the in- dustry, Mr. Fri said. On Nov. 1 fig- ures of the association showed orders 35 per cent. under a year ago. Fear of economic conditions, he asserted, made store buyers timid until they saw cus- tomers actually buying and then de- layed orders began to come in with a rush, overtaxing the capacity of manu- facturers and suggesting a shortage of playthings as the holiday season ad- vances. More than 200 manufacturers in thirty-five states will attend the meet- ing on Dec. 1, which will be presided over by T. S. Dowst, of Chicago, pres- ident. ——__~-<--___ Small Heaters Active in Week. Hardware jobbers report an improv- ed demand for furnace accessories and small electrical and oil heaters. The small heaters, which were in limited demand earlier this month, are ordered in quantity by retailers who center at- tention on goods to retail in the $3.95 to $10 ranges. Other hardware lines, except kitchen socket appliances, are fairly active. Jobbers report that or- ders for Christmas tree light sets and other holiday specialties are consider- ably behind the figures for the corre- sponding period last year. Estimates of the decline in volume on the holiday goods vary, but the majority of whole- salers fix the drop at 15 per cent. —_—_@>>___- To Study Children’s Hose Market. A complete study of the demand for all types of children’s hosiery will be made by the National Association of Hosiery and Underwear Manufactur- ers, it was decided at a meeting of mill executives and selling agents at the Hotel Waldorf-Astoria, New York City. The conference was a closed one and considered various problems affecting the children’s divisions at present, such as over-production, standardization of sizes and related topics. Members attending the con- ference reported that business at the preesnt ‘time, while slackening through seasonal influences, is fair, and that Spring lines are receiving some atten- tion. —__~-+>—___ Discontinued All Other Trade Papers. East Detroit, Nov. 8—You ask your readers to keep posted on market conditions by reading carefully every issue of the Michigan Tradesman. That is just what I do. I often get an inspiration from the poems on the front cover. I have discontinued my subscriptions to all other trade maga- zines, but I get too much good out of the Tradesman to think of stopping it. It would be like losing an old friend. Charles L. Hogle. —_—_++ + The only reward of social success is the privilege of avoiding common peo- ple, and you can get the itch and do that. TRADESMAN To Men With 4-Y ear-Old Memories Back in the boom years you, like other individual investors, prob- ably put more faith in speculative stocks than in less exciting bonds. An individual trustee of an estate must have been similarly tempted unless specifically directed other- wise. Contrast this with the conservative investment policy consistently followed by a corporate trustee. Speaking for ourselves, all trust investments are made first with regard to safety—and second with regard to yield. Our Investment Committee meets regularly, reviews individual trusts, studies the list of securities approved for trust investment and makes revisions when necessary. We invite you to examine our method of making trust invest- ments. Then you can judge for yourself whether the care we are taking to protect other men’s family money is the kind you would like to give your own family. % THE MICHIGAN TRUST co. GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN 4 MOVEMENTS OF MERCHANTS. Marcellus—Furgason & Hughes have opened a drug store here. Pigeon—Floyd Snider, of Flint, has opened a drug store in the Schaaf building on Main street. Essexville—Raoul F. Loranger, a native of Bay City, has opened a drug store at 200 Woodside avenue. Detroit—The Pfeiffer Products Co., 3700 Beaufait avenue, has changed its name to the Pfeiffer Brewing Co. Detroit—The Allube Service, 3425 Barlum Tower, has changed its name to the Lubrigraph Corporation of De- troit. Oshtemo— Mrs. Etta L. McElroy has merged her grocery business into a stock company under the same style, E. O. McElroy & Son. Comstock — Poortenga & Slager, dealer in hardware, have opened a lumber yard under the style of the Poortenga & Slager Lumber Co. Detroit — The Mackensen Roofing Co., Inc., 14690 Livernois street, has been incorporated with a capital stock of $5,000, all subscribed and paid in. Detroit—Independent Warsaw Ba- kery, Inc., 7747 Harper avenue, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Jonesville—Fire destroyed the store building and stock of groceries and general merchandise of Jess Kyser, at Milnes, entailing an estimated loss of $6,000. Detroit — Rosenberg’s Department Store, Inc., 4638 Michigan avenue, has been incorporated with a capital stock of $50,000, all subscribed and $1,000 paid in. Holly—The Daylight Store, Inc., 105 South Saginaw street, has been incor- porated to deal in general merchandise with a capital stock of $10,000, all sub- scribed and paid in. Battle Creek—The Owl Drug Co., one of the oldest drug houses in the city, has leased the corner store in the Central National Tower, taking pos- session about Dec. 1. Battle Creek—Fay C. Wetmore has sold his grocery stock and meat mar- ket, 407 Northeast Capital avenue, to Floyd D. Dutton, formerly of Albion, who has taken possession. Detroit—Misch & Schroeder, Inc., 3317. Gratiot avenue. has merged its tailoring business into a stock company under the same style with a capital stock of $10,000, all subscribed and paid in. Detroit—The Oxford Market, Inc., 1523 Beaubien avenue, has been organ- ized to deal in meats at wholesale and retail with a capital stock of $10,000, of which $2,500 has been subscribed and paid in. Detroit—The Grigg-Hanna Co., 4086 Michigan avenue, has merged the busi- ness into a stock company under the style of the Grigg-Hanna Lumber & Box Co., with a capital stock of $100,- 000, all subscribed and paid in. Kalamazoo—The People’s Outfitting Co., 232 North Burdick street, is cele- brating the fortieth anniversary of its establishment. It is Kalamazoo’s old- est furniture store, established by A. L. Blumenberg.-in November, 1892. MICHIGAN Detroit—The Michigan Housekeep- ing Corporation, 6405 Michigan avenue, has been organized to sell electrical appliances, furniture and musical in- struments, with a capital stock of $5,000, $2,500 of which has been sub- scribed and paid in. Detroit—Better Products, Inc., 1442 Majestic building, has been incorporat- ed to deal in trade names, processes, medical formulas and appliances, with a capital stock of 550,000 shares at $1 a share, of which $53,180 has been sub- scribed and $50,680 paid in. Detroit—Better Products, Inc., 1442 Majestic building, has been incorpo- rated to deal in trade names, processes, medical formulas and appliances, with a capital stock of 550,000 shares at $1 a share, of which $53,180 has been sub- scribed and $50,680 paid in. Dorr—The Salem Co-operative As- sociation, dealer in dairy and farm products, has merged the business into a stock company under the style of the Salem Co-operative Co. with a cap- ital stock of $25,000, $9,570 of which has been subscribed and paid in. Grand Rapids—The W. H. Kessler Co., 135 Ottawa avenue, N. W., office supplies and equipment, has merged the business into a stock company under the same style with a capital stock of 5,000 shares at $10 a share, $1,000 being subscribed and paid in. Kalamazoo — Reenders Dairy, 601 Forest street, conducting a creamery and dealing in milk and cream, has merged the business into a stock com- pany under the style of Reenders Dairy Co., with a capital stock of $50,000, of which $15,000 has been subscribed and paid in. Grand Rapids—The Wolverine Re- fining Co., Inc., 29 Coldbrook street, N. E., wholesale and retail dealer in oils and gasoline, has merged the busi- ness into a stock company under the same style with a capital stock of 250 shares at $100 a share, $25,000 being subscribed and $21,000 paid in. Cadillac—M. E. Thomas, president of the Webber-Ashworth Co., is clos- ing out the entire stock of furniture, etc., at special sale. The recent death of Mr. Ashworth made it necessary for Mr. Thomas to assume the general management of the business to the detriment of his own business, hence the liquidating sale. Detroit—Funeral services for Fred- eric W. Glass, vice-president of the H. A. Montgomery Chemical Co., who died Tuesday, will be held Friday af- ternoon at the Harris Funeral Home. Death was attributed to a heart attack and came less than twenty-four hours after the death of his brother, Philip A. Glass, of Kalamazoo. Detroit—John S. Packard, manager of Henry ford’s Dearborn Inn for the L. G. Treadway Corporation, will be host to a dinner meeting of the Detroit Hotel. Association at Dearborn Inn on Nov. 21, the first evening meeting of the Association since May 24, brief afternoon sessions having replaced the evening meetings since that time. Saginaw—Albert Baumgarten, Sr., Sr., 69 years old, 1040 Hoyt avenue, shoe merchant, is in St. Mary’s Hos- pital recovering from painful injuries received when he accidentally fell TRADESMAN about eight feet down an elevator shaft at the Meize Alderton Shoe Co. Nov. 16. He is suffering from painful in- juries about the head and shoulders. Lansing—Beside the bid of R. E. Olds on the Durant plant, Houdaille- Hershey Co., of Chicago, has now en- tered the lists of prospective owners. Mr. Flanders, of Muskegon, Executive Vice-President of the corporation, is handling the negotiations for the Chi- cago company. He is also considering Detroit as a possible location for the proposed plant. Lansing — Daniel Yosin, 25 years old, arrested in Detroit and returned to Lansing Sunday night for investiga- tion in connection with the holdup of the Sturgis drug store here, Nov. 9, was released Monday by local police when Claude A. Avery, clerk of the store, and two witnesses to the rob- bery were unable to identify him as the bandit who forced Avery to hand over $131.85 from the cash register at the point of a gun. Manufacturing Matters. Detroit—The Nu-Bro Manufacturing Co., 2535 Woodward avenue, has been organized to do general manufacturing with a capital stock of $25,000, of which $1,000 has been subscribed and paid in. Detroit — Julia May, Inc., 1927 Twelfth street, has been organized to manufacture and sell toilet articles and accessories, with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The Michigan Harbor Oaks Corporation, 35 Owen avenue, has been organized to hold preperty, manufac- ture, deal in and perform contracts, with a capital stock of $50,000, $30,500 of which has been subscribed and paid in. Detroit—The Zerricon Corporation, 746 Buhl building, has been organized to manufacture and deal in metals, metallurgy, with a capital stock of 50,000 shares at $1 a share, $50,000 being subscribed and $1,000 paid in in cash. Detroit — The Edwards Drug & Chemical Co., 1927 Twelfth street, has been organized to manufacture and sell toilet articles and accessories, with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The Hawkins-Power Cor- poration, 746 Buhl building, has been organized to do commercial manufac- turing, operate mills and factories. etc., with a capital stock of 50,000 shares at $1 a share, $50,000 being subscribed and paid in. Detroit—The Kettlewell Co., 3429 East Jefferson avenue, manufacturer and dealer in special machinery, dies, etc., has merged the business into a stock company under the same style with a capital stock of $50,000, all sub- scribed and paid in. Detroit — The Seymour Products Corporation, 5298 Tireman street, has been organized to manufacture and im- port auto accessories, waxes and pol- ishes, with a capital stock of 2,500 shares at $10 a share, $10,000 being subscribed and $1,000 paid in. November 23, 1932 Portland—A dairy and cheese plant will be opened for business Dec. 1. It is owned by S. A. Ainsworth, A. B. Perrot and J. A. Corbett, all connected with the Arctic Dairy Co. at Grand Ledge, until recently. The plant will manufacture only cheese at first but as business conditions improve, several other dairy products will be included. Detroit—The Feltex Manufacturing Co., 1767 Abbott street, manufacturer and jobber of goods, especially textiles, has merged the business into a stock company under the style of the Feltex Trimming & Weaving Co., with a capital stock of $50,000 preferred and 1,000 shares at $1 a share of which $21,726 has been subscribed and $21,- 300 paid in. Williamston—H. H. Homan, recent- ly of Toledo, Ohio, and L. C. Lower- beck, of Nashville, Mich., have taken over the old Stewart & Pfeifle flour mill and other property and are busy equipping the mill with modern ma- chinery for the manufacture of alfalfa meal for commercial purposes. Equip- ment for grinding wheat flour will also be installed in the near future. The business will be conducted under the style of the Wolverine Alfalfa Milling Co. Three Rivers — Seventy men have been steadily employed at a local plant since last August because James A. McCormick, 920 Austin street, Kala- mazoo, set out three years ago to per- fect a “sanitary, durable, and cheap” fruit and vegetable basket. The bas- kets, manufactured in the Three Rivers plant of the Eddy Paper Corporation, have found a market in all parts of the country. They are made of what the paper trade knows as 80 point stock, that is, paper about a quarter of an inch thick. It has been widely used this fall in the marketing of grapes and tomatoes. The basket provides ventilation which prevents “sweating” and consequently tends to preserve the contents for a longer time. The lid is so arranged, too, that soft fruits, like grapes, are not crushed by the pressure. McCormick’s latest invention, a basket that is waterproof both inside and out. will be marketed next year by the Eddy company. It also will be made in four quart and 12 quart sizes. —___>+>___ Scores “Dictation” on Credits. Asserting that in the last two weeks he thas received a flood of protests from credit executives throughout the country, Henry H. Heimann, execu- tive director of the National Associa- tion of Credit Men, last week scored the recent attempts of numerous busi- ness organizations to dictate the credit terms upon which their purchases are made. Declaring that it is the province of the seller to decide his terms of sales, which are uniform throughout his industry, and under a competitive system rarely, if ever, unfair to the purchaser, Mr. Heimann said that any yielding to buyers on ‘the matter would cause chaos in credit circles. ———>-+>____ In many instances the thing that takes the shortest time to do is the least worthy of being done.—John Wanamaker. —_++>—___ After all, the country is to have the President the majority wanted. | ee 7 See ea ONR NSE ih i. Sams ii il an cerns EDS wr eon mmeacmnante November 23, 1932 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.70c and beet granu- lated at 4.60c. Coffee—Suggestions to improve the statistical position of coffee made by the National Coffee Council last week and the decision not tto change the method of collecting the export ‘tax on shipments out of Brazil strengthened the futures market, while spots were steady, Canned Fruits—There appears to be an easy spot here and there in Cali- fornia fruits, but generally the market is fairly steady, with little evidence of buying interest just now. Some items, on the other hand, are getting short and either withdrawals or higher prices have been named by large packing corporations. Offerings below the market seem to indicate some forced selling by packers who are temporarily hard pressed or have not sold sufficient of their stocks ahead to carry through the imactive season. As a result of this, they are out to do business, even. if at a concession. Canned Vegetables—Pumpkin and squash are now very light on the spot. Most sellers are so closely cleaned up that they have been unable to take care of the hand-to-mouth orders of large distributors, who are asking quick delivery on small lot purchases. There is a steady demand fore both No. 10s and No, 2%s, but strong re- sistance against any advance in prices. The major vegetables are unchanged, except that Southern tomatoes in No. 1 tins are being shaded more than other sizes. Peas continue steady with demand centered on standards, and. fancy peas dragging in a dead market. The same holds true for stringless beans. Likewise corn. Dried Fruits—The dried fruit mar- ket has shown little quotable change here. Stocks in the hands of jobbers are light, and there has been. little forced selling, so that prices have been well maintained. Business is doubtless below normal for this sea- son of the year, and holiday items are not moving the way ‘they should. There is a lack of interest in Califor- nia figs, Calimyrnas and Blacks, which is hard to understand, and which keeps this item quite soft. Imported figs have not done any too well either, but their outlets are fairly steady and the market has not been overcrowded with stocks. Dates from abroad also have gone into regular channels, but it is a little too early to say how far off demand for them is going tto be, as there is usually a last minute buying rush. California’s major dried fruits are about unchanged. Prunes are so well controlled now that little is ex- pected to develop in the way of price, although it seems apparent that the item has been established) on an ad- vancing basis and that the next offer- ing from the pool will be at higher prices. Thompson raisins have held fairly well in price, but trading has fallen off on the Coast and in some instances there has been a tendency to make concessions for business. Sultanas and Muscats are dull. Dried apricots are not moving out here for some unknown season in anything like the expected volume. MICHIGAN Nuts—The nut market was featured last week by an advance in California walnuts of a featured brand. Prices on other nuts showed little change, but it has become apparent here that there is a shortage on the spot of pe- cans for mixing, and there has been increased buying activity of late. Al- monds are not doing much, but there has been a better movement of im- ported filberts. In the shelled group there seems to be only the most de- sultory interest at to-day’s market. Italian almonds are somewhat higher. Rice—The market has improved its position in the past week or so, but prices are so low that there is little incentive either to the grower or to the miller to go on doing business. Hope for improved buying during the present month is being fulfilled as there has been some delayed buying coming into the market. The new crop rough rice is now under cover in the several states, and whatever distress stuff was on tthe market has been well absorbed. Necessary liquidation in milled rice also has been about all completed. oo Review of the Produce Market. Apples—Wolf River, 20 07 ~ 4 and Red McIntosk, $1@° : Due: Wagner, 85c@1.25; Sp £1.50 for No. 1 and $1 for No. 2; Baldwins, 75c @$1, Bagas—Canadian, 60c per 50 Ib. sack. Bananas—44@5c per Ib. Beets—60c per bu. Butter—The market jis lc higher than a week ago. Jobbers hold plain wrapped prints at 24c and 65 lb. tubs at 23c for extras. Cabbage—35c per bu.; 50c for red. California Fruits — Bartlett Pears, $2.75 per box; Empress Grapes, $1.40. Carrots—25c per doz. bunches; 50c per bu. Cauliflower—$1.25 per taining 6@9. Celery—20@30c per bunch. Cocoanuts—75c per doz. or $5.50 per bag. Cranberries—$2.75 per 25 Ib. box for Late Howe. Cucumbers—No. 1 home grown hot house, $1.10 per dioz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: €. Hi. Pea from elevator... - $1.25 Bea trom farmer 2 0228s 1.05 Light Red Kidney from farmer __ 1.80 Dark Red Kidney from farmer__ 1.50 Cranberry beans to farmer ____-- 225 Eggs—The market is 1@2c higher than. a week ago. Jobbers pay 32c for 56 Ib. crates and 33c for 57 and 58 lb. Pullet eggs fetch 20c per Ib. Jobbers sell candled fresh eggs at 35c. Cold storage are offered on the following basis: crate con- Me candied 22023 eb 27c x candied 92.250 a 24c Cheeks (oats es eee 23c Grape Fruit—Florida command $3.75 per box. Green Onions—Chalots, 30c per doz. Green Peas—$2.25 per hamper for Wash. Green Peppers—60c per doz. Honey—The market is weak and un- certain, bceause of over supply. Honey Dew Melons—$2.75 for crates of either 9 or 12. TRADESMAN Lettuce—In good demand on _ the following basis: Imperial Valley, 6s, per crate_.__$3.50 Imperial Valley, 4s and 5s, crate 3.75 Hot house, 10 Ib. basket ___.____ .60 Lemons—The price is as follows: Or I $7.50 We eee 7.50 ae eet Ea 6.50 er ed Hal 6.50 Mushrooms—28c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: Ce $4.25 LL 4.25 WA 4.25 2 eee 4.25 Wee 4.25 Me. 4.25 ee 4.25 a, 4.25 Red Ball, 50c per box less. Onions—Home grown, 35c per bu. for medium yellow and 50c for white. Growers are receiving 25c per 100 ibs. for their crops. Domestic Spanish, $1.50 per crate. Parsley—40c per dioz. bunches. Pears—Kiefers, 35@50c. Potatoes—Home grown 30c per bu. on the local market; Idaho bakers, 23c for 15 Ib. sack. Poultry—Wilson & Company pay as follows: Eleavy fowls.) 10c Highe towls 29005 8c Bricks 20 2 9¢ Eight Hrotlers, 2 fis. ______.._. 8c Rock Brotlers, 214 Ibs. up ________ 10c SBUBKEVS (220 be 14c Geese 22 8c Radishes—30c per doz. bunches hot house. Spinach—90c per bu. for grown. Squash—Hubbard, $1 per 100 Ibs. Sweet Potatoes—$1.40 per bu. for kiln dried Indiana grown. Tangerines—$2.50 per box. Tomatoes—Hot house, 9c per 10 Ib. basket. Veal Calves — Wilson & Company pay as follows: home Honey 20 Ze Good 5e Medium: 22002 5c —_+->____ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Capital Tire & Service Co., Niles. Wayne Tire Co., Monroe. Edwin Bell Co., Engadine. Queen Quality Shoe Co., Detroit. Park Co., Kalamazoo. Dr. Nichol! Health Food Products Co., Detroit. B. & L. Auto Sales Co., Pontiac. J. H. Lourim & Co., Jackson. Kolb-Beverage Co., Bay City. Strong Hardware Co., Battle Creek. Pinecrast Golf Practice, Inc., Ferndale Tandler Co., Inc., Grand Rapids. Brown Credit Jewelers, Highland Park Three Sisters, Inc., Flint. Miller-Wohl Co., Inc., Flint. Parklap Construction Corp., Detroit. Burtless-Henzie Co., Manchester, General Tire Sales Co., Flint. Manufacturer’s Outlet Co., Jackson. Wayne Show Case Co., Detroit. Moore Steam Turbine Corp., Detroit. Edwin Clapp Stores of Detroit, Inc., Detroit. Franklin Plan of Michigan, Inc., De- troit, Community Finance Service of Michi- gan, Inc., Detroit. Thomas Automobile Sales and Service, Inc., Jackson. 5 J. G. Holland and Co., Inc., Detroit. Montvert State Co., Detroit. Roanoke United Small Loan Corpora- tron, Detroit. Escanaba Oil Co., Escanaba. C. D. Electric Co., Jackson. National Radiator Corporation, Lan- sing, Pack-Wolin Shop, Detroit. ——_—_ + Height and Weight Variation Proper To Healthy Child. The fact that a child is below the average weight for its age and height is no proof that it is malnourished. Nor can we be sure that because a child is up to the average weight it is really up to its proper weight. Our children are not average. Some of them inherit a heavy build and some inherit a light build. All this should be remembered when nulk is distributed to school children. If the distribution is made by any arbitrary reference to weight averages some children will get milk who do not need it and others will not get milk who do need it. The way to determine a child’s con- dition is by medical examination. The doctor can tell by the condition of the muscle, by the clothing, so to speak, of the skeleton, whether a child is malnourished or not. Thts ts not to say that regular weighings are valueless. A child should gain weight regularly... A loss of weight or a failure to gain weight over a period of two months calls immedi- ate attention to the need for medical advice, Nor should it be assumed that every child that is malnourished is in that state for want of sufficient food. The child may not be getting the right kind of food. Frequently poisons ab- sorbed from diseased tonsils or teeth or elsewhere in the body cause malnu- trition in spite of an adequate diet. Insufficient sleep is an extremely common cause of malnutrition. A child in the lower grades needs 12 hours sleep every night. High school children need at least nine hours sleep. Some need more than others. Underweight is an individual prob- lem needing independent study and private advice. It cannot be treated by mass methods. Dr. J. R. Earp. —_>-->—___ Gabby Gleanings From Grand Rapids. R. W. Smith, 907 Graceland street, Grand Rapids, is the new Grand Rapids representative of W. F. McLaughlin & Co., Chicago, and A. B. Fleischhauer, of Reed City, is the new representative in the Muskegon and Western Michi- gan district. Anton G. Hodenpyl and wife, who have spent their winters at Santa Bar- bara, for several years, will spend the coming winter at Coconut Grove, Miami, Florida, where they have leas- ed an attractive winter home for the Mr. Hodenpyl was 80 years old Nov. 7, but bears his years with great grace and dignity. season. Local merchants are expending much money in advertising special sales days for Friday and Saturday of this week. In view of the fact that $800,000 of Christmas savings money will be dis- tributed by the local banks next week, it would seem as though the effort made to increase sales would be much more effective if held a week later. 6 MUTUAL FIRE INSURANCE Dry Grass Spreads Fire. Rolls of wire fencing are stored in the yard on a low platform of slats nailed to railroad ‘ties which rest on the ground. Just over the property line is a small two story unsprinklered frame building with sheds adjoining. About 9:30 in the evening, a fire was discovered in this building. It had started presumably from the explosion of a still. At least one drum of alcohol exploded and added to tthe in- tensity of ‘the fire, which quickly spread grass to the slatted through dry wooden platform. The city firemen were called and they used two hose streams. The building and sheds were a total loss, but ‘the fire in the slatted platform was confined to a relatively small area of the whole. Nevertheless, the heat damaged the galvanizing on about 20,000 rods of finished fencing. The loss is indefinite but was estimat- ed to be about $3,000. Dry grass spreads fire quickly and is a serious menace to yard storage of this kind. Ample cleared spaces should be maintained around such storage, and the grass should be kept down by cinder covering or other means. —_——_—>—->___— Sprinklers Are Needed. A one story pipe and carpenter shop of corrugated iron on wood frame with joisted roof did not have sprinklers. Another building of similar construction near by, used for the storage principally of steel strip stock, was also unsprinklered. In the carpenter shop, the failure of a spring on an old, unapproved motor starting switch allowed the switch blades to fall to the starting position in such a way that current flowed through one phase of ‘the motor. This caused overheating, which eventually ignited ‘the windings. The Sunday watchman discovered the fire and sent in a public alarm. Meanwhile the fire spread rapidly through the joisted con- struction and jumped to the adjoining warehouse. When the firemen arrived, they used three hose streams and fought the fire for forty-five minutes before it was extinguished. The ends of both buildings were badly wet down, including a large number of small motors in storage. Employes were called in at once, and prompt measures were taken to wipe the wet-down ma- chinery and steel, and to dry the motors. A preliminary estimate of the loss is between $16,000 and $18,000. Buildings containing valuable stor- age of this kind meed automatic sprinklers. Such protection had been recommended. Motor starting switches and other electrical equipment should be of an approved ‘type. - Kerosene a Fire Cause. Many farm dwelling fires are caused by the use of kerosene in the starting of the cook stove fire. The use of kerosene, like ‘the use of everything else, often breeds contempt and care- lessness in its use. While many peo- ple use coal oil with impunity for a long time, ithere will come a ‘time when the conditions for a safe starting of MICHIGAN the kitchen stove with kerosene are not just right and the resulting acci- dent (?) may destroy the life of the user, as well as cause the destruction of the building. Time and money spent in the teaching of the great danger lurking in the use of kerosene as a help in starting or coaxing a slow fire will be well spent because a coal oil started fire usually has a good start before any worthwhile efforts can be made to check it. Education seems to be the only effective fire pre- vention that will have any effect in lessening ‘the losses due to the use of kerosene. Lessen ithe coal oil started fire cause and the total of farm fire losses will be appreciably lessened and farm fire deaths will also show a de- Educate, teach and prove. ——~> + + Public Attention Attracted. Fire Prevention Week in Norwood, Ohio, was put over with a bang this year. Inspectors sent by the Western Actuarial Bureau conducted a city- wide inspection of mercantile estab- lishments, making all necessary recom- mendations for the elimination of fire hazards. The local churches and schools also were covered in the in- spection. Harry K. Rogers gave ‘+ famous fire clown lecture to <,/.- children, and addressed a luncheon attended by various civic organiza- tions. The fire department gave an exhibi- tion during the week, making a run, and performing various evolutions. The program laid out by the local committee was very well planned, and created a great deal of interest and comment among the citizens. —_» + <—___ The Arsonist. The man who robs a bank steals the money, but puts it back in circu- lation where society will get some benefit from it; the man who burns property for the insurance has taken crease. just that much wealth out of the world never to return. —_+2->____ A Rat and an Electric Switch. On an early Sunday round, the watchman entered the waste house and found a fire burning at a switch and cut-out box on the wall. It had also spread to floor timbers above. After the watchman had called help and used a small hose stream to put out the fire a dead rat was found in the switch box. It had apparently short-circuited tthe switch and caused overheating. The loss was just under $25. The prompt discovery and quick ex- tinguishment of this fire are another example of the value of watchman service. ———_o--» Low-End Stationery Selis Freely. A pronounced trend toward low- price holiday stationery marks buying this season. All holiday business ex- cept last-minute reorders has been placed. The 50 cent assortments of writing paper, which last year made up only 20 to 30 per cent. of the sea- son’s volume, constitute close to 60 per cent. of this year’s sales. Boxed paper retailing at $1 was an outstand- ing seller last season, but has declined in popularity. Producers are now working on lines for the Spring sea- son, and are giving more attention to TRADESMAN novelty numbers than in any season for the last six years. > + To Drop Blanket Co-operation. Indications that all forms of co- operation among leading producers of wool blankets will be dropped when the new season starts. The efforts of a group of mills to bring stability to the ‘trade did not work out as well as some wished, apparently, with the re- sult that merchandising in 1933 will be done on a more individual basis. 3uyers are holding off commitments until after Dec. 1, when the price guar- antee ends, in the expectation that quotations may be reduced in line with seasonal clearances. Some softening of part-wool prices has already set in, according to reports. November 23, 1932 Stores Re-order on Desk Sets. Re-orders on medium and_ better price desk sets for holiday promotions continue brisk in the wholesale mar- ket here. The desk sets, which in- clude blotter, ink stands and related accessories, are wanted chiefly in bronze, copper and imitation marble. Sets to retail from $7.95 up to $25 are selling well, although most of tthe vol- ume is confined ot the brackets from $7.95 tto $15. The desk sets enjoyed only slight popularity in the last two seasons, and producers are at a loss to account for ‘the increased buying which developed this year. —__+++-—____ Most persons would get sore feet if they should try to fill the other fellow’s shoes, instead of merely talking about it. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying che Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. What men in business should know They should know the difference between the various types of fire insurance companies, such as Stocks, Mutuals, Lloyds and Reciprocals. We have prepared a booklet that will answer your questions and completely inform you concern- ing the kinds of fire insurance companies. After reading this booklet you can choose your company wisely and in- telligently. It is FREE for the asking. Simply fill out and return the coupon. There is no obligation. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co..- Minneapolis, Minnesota Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota ee ee ee SS ——— a eas eens cues, aie eek canes gate dinib aun - Federal Hardware & Implement Mutuals, Stevens Point, Wis.: Please send your Free Booklet — “Mutual Fire Insurance’’ Name City. Address - State nessa aS By. Seen See November 238, 1932 MICHIGAN TRADESMAN 7 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Lansing, Nov. 22—The accompany- ing pictures are of Robert F. Walter, who has been traveling around the country soliciting fake advertisements. Our dealings with him are as follows: In December, 1930, my partner and I questioned four women. whom we had picked up in Grand Ledge. They were calling on the various merchants of that town with a cook book, sup- posedly sponsored by the domestic science class of the local high school. These cook books were marked off in the inside of the front and back pages and would accommodate from thirty to fifty advertisements, depending on their size. The merchants were charg- edi from one to three dollars for this service. After hearing the women’s story we arrested Walter at the Lan- sing bus station, where he was wait- ing the return of his salesmen with the money. The women advised us that they had answered Walter’s ad- vertisement in a Detroit newspaper and believed they had a legitimate position. However, after we had ex- plained to them that Walter was nothing but a fake, they returned to Detroit, sadder but wiser. We took Walter to Owosso, where he was charged with obtaining money under false pretenses. He was arraigned be- fore Municipal Judge Arthur Pier- pont, where he pleaded not guilty. His examination was set for two weeks later and he was released under $500 bonds. He did not show up for ex- amination and his bond was forfeited. We did not hear anything more of Walter until about two months ago, when B. A. Pulver, of ‘tthe Pulver Oil Co., of Lansing, complained that on June 17 a woman called at one of his gas stations and represented herself to be an agent of the Michigan State Women’s Exposition. She tried to solicit an advertisement from Mr. Pulver’s book-keeper, but was unable to do so. She then asked for and re- ceived a $10 gas book and told them to send the bill to a fictitious name and address in Battle Creek. Repeated attempts were made to collect from the party at the address given, but their letters were unanswered. We then made an investigation in Battle Creek, Kalamazoo, Albion and Jackson. We located the woman who received the gas book and after she told her story, we knew that we would again have to look for our friend, Robert F. Walter. We finally located him at the Kellogg Hotel in Battle Creek and brought him to Lansing Nov. 8. The next day he was arraign- ed before Municipal Judge Sam Street Hughes, charged with the same offense. He pleaded not guilty and his examination is set for Dec. 2. He was released under $500. On Nov, 12 we took him to Owosso, where he was released under $200 bonds, pending examination Dec. 1. Officer. The man has evidently been engaged in crooked ‘transactions of this char- acter for several years. He drives a Studebaker coupe with a Florida li- cense 3616. He spends his winters in Florida, making his headquarters at the Atlantic Hotel, Jacksonville. He is a brazen character, as is shown by his doing business with an alias and by coming back over the same ter- ritory he has covered within a short time after cheating many people by his advertising swindle. He never has any books printed and shakes his women employes without paying them anything except enough money for food and shelter. Merchants should beware of entering into any dealings with women who bring this fraudulent advertising scheme to their attention, Walter weighs 140 pounds and is five feet, seven inches in height. He is medium bald, has gray hair and light hazel eyes. He was arrested in Battle Creek Nov. 8, 1932, by officers Cooper and Eaton. There are cases now pending against him at Lansing and Owosso for obtaining money un- der false pretenses. The following circular letter was re- ceived by tthe Tradesman last week: To the Credit Department: Enclosed is a collection form which through actual experience has proven its value under present working day conditions. If you are dubious as to the results which such a form would have in your particular collection problem, we would advise that you purchase only a small quantity, If you wish to make a quick, clean, concise and effective collection effort, purchase at once an adequate supply of “Final Notice’ and send them out. Profit by this exceptional form which is most applicable to present collection problem. your mitt to tlie office Of -2 - 8 or otherwise make provisions for set- tlement, on or before the_----_.--___ Gay of ee , 195-2 |. suit will be instituted forthwith for full amount, together with interest, all costs, and disbursements in their be- half expended. Wated af 250 State of = {iis day of = , 195. Creditor. Affidavit State Ob oo Coumty Of 200202 EO , being duly sworn, deposes and says that he is Pe Gh creditor in the annexed account (Ex- imine A) aeanise = 82 and is familiar with said account. That the items contained in the same are true and correct; and after allowing all credits and offsets there is owing On same from said 28) 9 te said 22 the sum Of Dollars Subscribed and sworn to this--___- davon = 222 | 193 =. Robert F. Walter. This form supplied in pads of fifty at the following rate: 50 Sheets—I pad —-_-_---_.-~- $ 4.00 100 Sheets—2 pads __.___.---__ 6.00 200, Sheets4 pads 22.2). 9.00 300 Sheets—6 pads .2--2.-.-- 34 11.00 Special price quoted in larger quan- tities. Orders received on the enclosed card will be sent promptly. Bawden Bros., Inc. The collection form referred to reads as follows: Advance and Final Notice Before Suit Creditor Claim’ Ne. = To the above named debtor—You will take notice: 1. That you are indebted to the above named creditor in the sum Of Ron eee : 2. That account is overdue and un- paid. 3. That payment has been duly de- manded. 4. That, therefore, unless you re- Notary Public. The recent session of the Michigan Legislature made it a misdemeanor punishable by ‘fine or imprisonment to use such a form in this State. —____*-2-~» The :Three-cent Postage Boomerang. Whenever in the history of this country the Government has seen fit to increase postage rates or require revenue stamps on medical prepara- tions, legal documents, etc., the peo- ple have submitted willingly. Congress exhibited no wisdom or foresight in the attempt to levy an- other tax on the unemployed as well as on those having an adequate in- come. The people have resented this because it is unjustifiable. Those millions of dollars which they sought to raise to replenish the postal funds are needed only because of waste, extravagance and antiquated business . methods, retaining needless employes as favorites or political henchmen. In Alfred E. Smith’s pre-convention plea for preferment he stated that every President from Taft to Hoover had recommended or urged Congress to adopt economical measures in man- agement of the Government affairs. A little had been gained, but mostly the recommendations had been ignored. In every case where a proposition of this nature came to a vote, if it was defeated, it was done by a majority of Republican Congressmen, combining with a majority of Democratic mem- bers. Ii the foregoing be true, then the only hope for an economic reform lies in the individual voter keeping him- self informed as to the attitude and record of the men who represent his district in Congress, and vote accord- ingly. One reason why unworthy men are kept in office is because so many voters cling to the straight party ticket, even when they know there are better men on another ticket. Why? If one is known as an independ- ent voter he is not likely to be nom- inated for a township or county office, not asked to serve on the election board, nor ever serve on jury. have a chance to The known straight party men get these chances over and Over again while equally capable men are ignored. Once in my lifetime I went to the polls early and found the board was not complete. I was asked to serve. I declined. Then an old man said: “You will have to serve.” “No,” I said, “I am a postmaster.” That settled it. KE, E. Whitney. Holiday Glassware Active. Activity centered on holiday glass- ware features the glass trade at the moment. The demand covers table- ware, novelties, specialties and utility items such as kitchen sets. The gen- eral practice in the industry this year has been to hold off on the presenta- tion of these wares somewhat longer than is usual. It is expected, however, that the coming week will bring as many new lines to the market as were introduced in the last quarter of 1931. The deeper colors in table glassware, such as cobalt blue and ruby, predom- inate. There has been little improve- ment in the status of either flat glass products or bottles or containers. Tinware Sales Up 40 Per Cent. Sales increases ranging from 40 to 60 per cent. are reported for this season by selling agents for tinware. These gains, the trade believes, are due to the desire of consumers to purchase cheaper kitchen equipment and to the fact that home cooking has increased to a large extent on account of the depression. Sales of baking tins of every description are far ahead of those for any similar period in more than ten years. Another factor in raising sales volume has been heavy purchases for premium purposes made by pro- ducers of flour and special baking prep- arations. —_—_+~+ Nothing a big party can can say for the candidate is half so eloquent as his reluctance to say it. ENVELOPES—$1.45 M. (Printed) No. 6% White, 24 lb., 10M Quantity. No. 10 White, 24 Ib., 10M, $1.85 M. 10M Hammermill Letterheads, 82x11 in., 20 Ib., Printed, $1.75 M. Send check with order. Satisfaction Guaranteed, The D. R. ELLINGER CO., Grand Rapids, Mich. Phone 4-1692 MICHIGAN TRADESMAN November 23, 1932 OLD FRAUDS UP-TO-DATE. It must be supposed that the ad- vancement of education is accompanied by some measurable improvement in the average of public intelligence... It may be conjectured that we grow more sophisticated as the result of experi- ence, but now and then it is discovered that certain human weaknesses have a perennial vitality. Among them is an innocent credulity which seems _ sur- prisingly out of place in the modern world. The “Spanish-prisoner” swindle is at least a generation old. It has been exposed many times and there must be thousands of former vicitims who have nothing but experience to show for the money they invested in it. Within the last few years it appeared in this country with its original cast of imaginary characters and all its pic- turesque but fictional circumstances. And now it is here again, and the Post Office Department is again required to issue a warning against it. This time the “prisoner” is supposed to be a banker, a fugitive from this country with a trunkful of negotiable assets and an attractive daughter. A cash contribution is asked to bring about his release, in return for which the subscriber is promised a _ third share of the “banker’s” loot and a proprietary interest in the daughter. The daughter is supposed to have a safe-deposit box of her own containing $130,333.34 and a lot of jowels, a cir- cumstance which makes her so much the more attractive. This exact inventory of the daugh- ter’s dowry, if that is the name for it, is typical of the artistic verisimilitude with which the entire swindle is sur- rounded. Newspaper clippings, appar- ently authentic documents, copies of telegrams, affidavits and other “evi- dence” are included in the sales litera- ture of the scheme. And its apparent success in separating fools from their money is evidence that almost no racket can ever grow obsolete while human nature continues so willing to be hoodwinked. MORE PRODUCTION-MINDED. One of the prime developments of the depression, it is pointed out, is the marked tendency upon the part of in- dustry to become “distribution-mind- ed.” By this it is meant, of course, that manufacturers view their main prob- lem not as one of further improving their production processes in order to bring down costs and make better arti- cless, but as marketing knowledge— what does the buyer want, what will he freely pay and what sort of distribu- tion machinery is best. By the same token, it occurs that distributors themselves are, in a way, becoming more “production-minded.” They are overhauling the processes of the distribution machine in order to make it function more efficiently. Their production is the production of sales and, while their principal attention must be given to consumer demand, they are striving also to perfect all effort toward having the right mer- chandise at the right price on hand in order to meet that demand. In yet another sense, however, re- tailers are more “production-minded.” Formerly it was their custom to try to find in the markets the merchandise and values which would appeal to their customers. Chance played quite a part in whether they were able to perform that task effectively. They took what the manufacturers had to offer. Now there is a distinct tendency to- ward shaping the product in many lines. Merchants are exercising more control of design, color and other char- acteristics of the goods they buy. In some cases they are suggesting pro- cesses which are either more econom- ical or lead to better results. They have become “production-minded” to a rath- er definite extent. Production guid- ance of this sort should mean quite a reduction of the waste in both distribu- tion and manufacturing. INDIAN SUMMER. By all the signs of the season In- dian summer should be at hand. The first frosts have come, the leaves have flamed with color and most of them have fallen, and now should come the time of middays almost balmy, of hori- zons misted as with the smoke from a thousand campfires and of nights when the tang of fall is tempered with remembrance of summer rather than heightened by winter’s threat. It is a pleasant time of respite, In- dian summer, when it would seem that all the forces of nature have reached an armistice and agreed that mankind shall have a few days or even weeks of perfect weather in the open. Hunt- ers go forth to the woods and fields with confidence in the benevolence of the elements. Farmers can go about the last of the autumn work without interruption. And the workaday man knows that his lightweight topcoat will not leave him victim to an unexpected burst of Northeast cold between dawn and dusk. It is well that the roll of seasons in- cludes such a time of pleasant pause. If for no other reason, it bolsters man- kind’s faith in the goodness of his world and the charity of the elements around him. It gives time for breath-taking before the world is plunged into win- ter’s snowdrifts, time to enjoy to the fullest those fruits of autumn which have ripened under the late summer sun and been garnered from the fields and orchards before the first killing frost. CAUSES OF FAILURE. Not all bankruptcies may properly be blamed on depressed business con- ditions, even in hard times like these. A surprising proportion of failures is to be charged against the incompetence of those whose enterprises end in bankruptcy and on the carelessness of those who encourage their ventures with too much credit. This is the conclusion of a Depart- ment of Commerce report, following an analysis of 570 business failures. More than 68 per cent. of the owners or managers of these concerns had not completed a high school education. Still more significant is the fact that a majority of them kept no books and many others had an entirely inadequate accounting system. The Department of Commerce report says of such en- terprises that “failure was inevitable.” But the creditors also are held to blame. In more than half the studied cases the principal creditors professed ignorance of the causes of failure, in- dicating that they had made no proper effort to discover the business ability or stability of those with whom they were dealing. Yet by extending easy credit they encouraged a bad business venture and contributed to its collapse, for it is almost an axiom that too much capital or credit can ruin a newcomer in business more effectively than a shortage of both, which compels econ- omy and conservatism. DRY GOODS CONDITIONS. There was a fairly sharp upturn in retail trade last week, particularly to- ward the close. Business was well dis- tributed through the apparel and home furnishing departments. Men’s wear volume advanced. Special sales, after a dormant period, regained some of their former popularity. Gift buying was more pronounced and several of the large local stores opened up these departments and their toy sections. Some reaction was noted in retail prices last month, according to the data now available. The Fairchild price index slipped off one-half of 1 per cent. on Noy. 1 from the Oct. 1 figure. The principal losses were in infants’ wear and home furnishings, particular- ly electrical appliances, china and glassware. The general index is 73.3, as against 73.6 on Oct. 1 and 86.2 on Nov. 1, 1931. In the wholesale merchandise mar- kets, there was fair activity in men’s wear. Resort and cruise lines were shown in the women’s wear line. Home furnishings were dull. Percale prices were reduced in the cotton goods mar- ket, which apparently could not reach a very clear idea concerning results at the Spartanburg meet. The Textile Institute reaffirmed its stand against nightwork for women and minors, but the trade was left in the dark about the few mills which have stood out against the organization. REBUKED THE BANKS. Abrupt revival of the war-debt ques- tion, approach of Congress with its major problem of balancing the budget all over again, and another flurry of bank failures caused some letdown in business sentiment during the past week. Security markets sagged, but commodity prices were fairly buoyant. The weekly business index registered a loss for election week. Electric power production and automobile man- ufacture moved up, however, the latter beginning to reflect operations of a large producer on new models. An- other volume manufacturer will start soon after Thanksgiving. Car regis- tration figures offer little cheer, but probably signify a demand which is waiting for 1933 designs. A well-merited rebuke was given to those banks which have been empha- sizing liquidity to the detriment of commercial borrowers by the head of the Reconstruction Finance Corpora- tion during the week. He excused 90 per cent. of the banks, but strongly criticized the 10 per cent. which are failing to meet the sound rqeuirements of business. An official stamp has thus been placed on complaints which are widespread, particularly among smaller concerns. FAMILIES IN POLITICS. Franklin D. Roosevelt will be the first President related to a former President of a definitely opposing polit- ical faith. President John Adams was a Federalist, while his son, President John Quincy Adams, was elected as a Democratic Republican. But the younger Adams won his honor after the Federalist Party had disappeared and was considered an independent rather than a Jeffersonian. President Benjamin Harrison was a Republican, while his grandfather, President Wil- liam Henry Harrison, was a Whig, but the latter party had been largely absorbed by the Republican Party when it was organized in 1854. There is a sharp distinction, absent in the two foregoing cases, between the political faiths of Franklin Roosevelt, a Democrat, and his distant relative, Theodore Roosevelt, a Republican. This situation adds an element of nov- elty to the fact that a third family has won the honor of contributing two Presidents. A NEW CHAMPION. Forty thousand persons saw a new champion crowned last week, and they sat in no high-tiered stadium to watch his victory. They stood in the cold mud of an Illinois farm, and they shiv- ered beneath a sharp November wind, against which not even overcoats of- fered full protection. But they saw Carl Seiler, a left-handed farmhand from Knox county, Ill., husk more corn in eighty minutes than any other man had husked before. He was husking corn in competition with seventeen others, pcked representatives of nine Corn Belt States. And he stripped, snapped and delivered clean at the judges’ stand 35.914 bushels in one hour and twenty minutes of work. The best his nearest rival could do was 35.2 bushels. The previous record was 35.8 bushels, set by another Illinoisan, Elmer Williams, in the “Corn Belt Derby” of 1925. Let us give thanks to God upon Thanksgiving Day. Nature is beautiful and fellow men are dear, and duty is close beside us, and God is over us and in us. We want to trust Him with a fuller trust, and so at last to come to that high life where we shall “be careful for nothing, but in every- thing, by prayer and supplication, with thanksgiving, let our request be made known unto God;”’ for that, and that alone, is peace. Phillips Brooks. A new detachable outdoor electric meter needs no cover, is quickly in- stalled or removed. And for testing meters there’s a new portable tester which eliminates calculations, cuts testing time, is said to give laboratory accuracy. ee oneal ee November 238, 1932 OUT AROUND. Things Seen and Heard on a Week End Trip. Dr. Preston Bradley has again placed me under lasting obligations to him for the very generous reference he made to the writer in his sermon in Peoples church (Chicago) Sunday morning and this characterization of the Tradesman as the “best trade journal in the world.” I appreciate his remarks more than I can ever tell him. I have certainly much to be thank- ful for in my acquaintance with men of the cloth I have known, more or less intimately, for nearly three-quarters of a century. My first acquaintance with clergy- men was Myron W. Reed, who was pastor of the old Congregational church at Hudson (where I was born) before and after the civil war. He went from Hudson ito Indianapolis, where he was very popular for many years. He then went to the leading Congregational church at Denver. While he was at Denver he was a candidate for the vacancy in the pulpit of Plymouth church caused by the death of Henry Ward Beecher. The trustees decided to call Lyman Abbott instead of my Denver friend. This was the greatest disappointment he ever experienced. When I came to Grand Rapids, fifty-six years ago, I immediately formed the acquaintance of Rev. J. Morgan Smith (Congregational) and Father McManus, who built up the great Catholic church on Sheldon street, which is: now ithe cathedral for the Diocese of Western Michigan. They cultivated the closest friendship I ever witnessed between men of God who were of opposite beliefs. Both were big and broadminded, utterly de- void of the prejudice, narrowness and bitterness which have crept into de- nominational circles to some ‘extent during more recent years, greatly to my regret. My first German teacher was Rabbi Gerechter, with whom I kept in close touch as long as he lived. He was one of the most companion- able men I ever knew or ever expect to know. In the days of Robert Collyer, the great Unitarian preacher of Chicago, I heard him frequently in his own church. He was easily the greatest preacher I ever knew. I also frequent- ly heard David Swing, who preached every Sunday in Music Hall after he was convicted of heresy by the Pres- byterian denomination. I also enjoyed Dr. Thomas, who was invited to leave the Methodist ministry because of some alleged defect in his: ideas of what constituted strict Methodist doctrine. Rev. Frank Gonsaulus was brought to my attention by tthe late P. D. Armour and I heard him preach many times im his Congregational church and visited him many times while he was at the head of the Armour Institute, which was founded, financed and endowed by Phil Armour. I think this institution gave Mr. Armour more satisfaction ‘than any other wn- MICHIGAN dertaking he ever espoused. Listen- ing to the ideas and theories of great men gives me vision I could not have acquired in any other way. I may be wrong in my judgment, ‘but I cannot help feeling that Harry Emerson Fosdick is tthe greatest preacher of the present age in the East and Preston Bradley in the West. I like the former because you can ‘hear him all winter and: fail to de- tect any denominational bias or mar- rowness in his wonderful sermons. I like Dr. Biradley for the same reason; because of the breadth and scope of his vision and his great human apprecia- tion of all that is good and great, no matter in what class, clique, clan or religion he finds :tthese qualities. His outstanding sympathy for the people who are unfortunate and the prompt- ness and resourcefulness with which he responds ‘to their appeals surpass anything I have ever experienced in any other great man. I presume many of my readers will not agree with me in my characteriza- tion of these two men. That is their privilege. The more good men we can find in the world the better for the world. Notwithstanding my aversion: to the introduction of politics into the Mich- igan Board of Pharmacy, as described in last week’s Out Around, I am in- formed ‘that Fred Taggart, the Mar- lette druggist, has already thrown his hat in the ring as a candidate for di- rector of the organization named. In describing this qualifications he does not mention the fact that he is a cap- able and experienced druggist, which no one will deny, but bases his claim for preferment on the ground that he is a life long Democrat and is secre- tary of the Sanilac county Democratic committee. I have no idea how many candidates for this position will put in an appearance, but assume no candi- date will have a walkaway for the job. Mr. Taggart has one advantage in ‘that he thas entered the lists early in the game and is already securing ‘the sup- port of ward heelers and county com- mittees throughout the state. I am exceedingly sorry to see any office of a purely ‘technical character degraded into being made a football of party politics, because there are some departments of our state gov- ernment which should be permitted to function without the assistance of the ward heeler or county political boss. I personally believe there will be a change in the Lansing office tthe first of the year and while I have mever discussed the matter with the Gover- nor-elect, I think he will be receptive to a demand of tthe druggists of the state for a change there. While the Board of Pharmacy does the hiring of the secretary or director, the Board has always worked in harmony with the governor's office and has made no changes there which he objected to, although the Board knows the temper of the drug trade better, for the gov- ernor has many and varied duties and he does not give any one board the TRADESMAN time ‘the board members do them- selves. There is an outstanding man in Western Michigan who is a candidate for this position. He is Dean Ernest J. Parr, of the pharmacy college at Ferris Institute. Dean Parr is a graduate of the chemistry department of the University of Michigan and knows pharmacy and chemistry as few men in this state do. He ‘has had re- tail stores in Big Rapids and Port Huron, as well as some smaller towns in the state, and originally came from St. Johns. He has had about 4,000 students in the college at Big Rapids and I have been told that 75 per cent. of the independent retail drug stores in Michigan are owned by Ferris students. I do not know if that is true or not, but some sections show an even ‘higher ratio than that. While I have nothing personal against Mr. Taggart, I want to say this: Sanilac ‘has had the only two di- rectors the Board has ever had and Mr. Taggart is from that county. I think the other eighty-two counties should be considered when a change is made. Geography must be con- sidered in all appointments and I think we in Western Michigan can help a real man for this position at this time, by urging the appointment of Dean Parr. I have met many pharmacy board men from other states and [ have never met one who hadi a better grasp of pharmacy than has Dean Parr. [ think it would reflect credit on those who recommend him if the governor will ask the Board to make him di- rector. I might add that through knowing of the economies Dean Parr has en- ‘tered into in the past that he will show the state more governmental economy in this department than it has ever seen. As economy will be a watch word with the new administra- tion this feature may meet with ap- preciation at the Shands of the new governor, even though Dean Parr has no political background to support his: ‘candidacy. The promptness with which the Grand Rapids City Commission abol- ished the scrip method of paying for temporary city labor and abolished the city commissary store was very gratifying to the friends of good gov- ernment. As stated in this depart- ment last week, this result could have been accomplished months ago if the local retail grocers had possessed the proper leadership and machinery to show the Commission tthat it was creating and maintaining an unjust condition for independent merchants and an unfair burden on the taxpayers in continuing such a reprehensible sys- tem. If ‘the grocers present at the hearing had been able to answer some questions put to them, they would have received the full relief they asked for and deserved, instead of only partial relief, A flood of letters has reached me from merchants, bankers and business 9 men of Muskegon, heartily approving the manner in which I handled the little controversies—too little to be made the object of controversy on either side—between Muskegon and Grand Rapids. I did not go into the matter because of importunities from my ‘home town. I received the first intimation of any difference of opinion from an esteemed friend in Muskegon, who requested me to look into the situation and straighten the matter out. This request involved much cor- respondence with Washington. officials, from which [| learned that Washing- ton was quite as much annoyed over the importunities of our Muskegon friends as certain Grand Rapids peo- ple were. The publication of an edi- torial in the Muskegon Chronicle sug- gesting a boycott on Grand Rapids houses was one of the worst features of the situation, because such a course is never countenanced by any high minded community. So far as I am concerned the situation is) a closed book, never to be re-opened again under any circumstances. The appointment of Geo. B. Catlin, of Detroit, to succeed ‘the late C. M. Burton as member of the Michigan Historical Commission, will be very gratifying to those who are in any way associated with the Detroit news- paper man. Mr. Catlin is probably the best posted man on Michigan his- tory of anyone in the world. The ap- pointment is a worthy honor, worthily bestowed. The Michigan State Digest is re- sponsible for the statement that Senator Couzens will resign from the position of United States Senator after Jan. 1, to be succeeded, by Judge Arthur J. Lacey by appointment by Governor Comstock. Such. action would not surprise me in the least, for he would be running true to form, The Senator has always been obsessed with the idea that what Couzens thought was right, no matter what others, even the party, thought. Judge Lacey ad- mits ‘that he is a Democrat, but Couzens poses as a Republican until one finds out different, so if the change does come it will be in name only and not be material to the Republicans of the Senate and House from Michigan. I never have entertained a very high opinion of the Senator and have al- ways thought Michigan suffered through his representation. He was usually out of joint with the President and the Michigan delegation, so we cannot lose much if he goes. Judge Lacey is a very energetic and re- sourceful gentleman who will do more for Michigan in a year than the pres- ent Senior Senator accomplished in a half dozen. years. It is surprising that a certain dis- course of Epictetus has mever been adopted or adapted and used asa Thanksgiving proclamation. It sug- gests reasons for gratitude that nearly every human creature has, whaitever his economic lot. As it has come down to us through one of his disciples it reads: If we had understanding, ought we to do anything else both jointly and severally than to sing hymns and bless (Continued on page 23) MICHIGAN TRADESMAN November 23, 1932 ___ FINANCIAL Advice of So-Called Market Informers The majority of the leading broker- age houses have met demand for ad- vice from their clients by issuing regu- lar market letters each day of trading. In this way they meet the demand for have built up ill and favorable industrial advice and considerable good w publicity for their firms through this regular statement. These letters are usually written by statisticians or market analysts of com- mission houses and through these let- ters they are able to obtain new cus- tomers, the reports have been satisfactory and their forecasts providing meet with success. There would be a tendency for the commission house to boost a particu- lar stock with which they were work- ing through these letters but this is very carefully watched by the stock exchange and the average investor can usually read these letters without worrying as to their reliability. In some instances these letters have a tremendous effect upon the market due to the fact that they recommend which attract a the sales, particularly if or large following; financial writer for the house has been successful. The type of letter that the average investor should stay clear from is that issued by “tipsters” or fake stock pro- moters. A good rule to follow is to pay no attention to any market letter unless it is issued by a high grade in- vestment banker or a legitimate mar- ket service. The investor can always add to ‘this source of information by reading financial newspapers or finan- cial magazines. In the past bull mar- ket there were a number of promoters who published so-called financial ser- to purchases vices and made recommendations the people. After obtaining confidence, they would recommend some particu- lar pet stock which they were operat- ing in the market. Investors should be very careful about making commit- ments on the advice of these so-called market informers. Jay H. Petter: —_ «-«_____ and Strains For Settlement. Much of the discussion at present on the question of interallied debts seems to consider this problem as though it were more or less isolated. Nothing could be much farther from the truth. These debts are merely one stone in our economic structure and it is impossible to separate them out for individual consideration. Until this fact is realized it is hope- less to expect any lasting settlement of the interallied debts. The problem to-day is not merely a question of canceling or not canceling the debts. Rather it is a problem of getting a scientific and accurate appraisal of all of the forces involved and then on the basis of this devise a solution which would be equitable and feasible not only for conditions as they are now but after the return of prosperity. Needless to say, any such approach to the question of inter-allied debts is a large task. It is not easy to meas- ure statistically, with accuracy, the stresses and strains to which a coun- try is subjected. It is even more diffi- Stresses Lasting cult to determine what effect a change of conditions such as. increased busi- ness activity and rising prices will have upon these stresses and strains. Nevertheless, until we have this in- formation, any settlement is almost certain to become archaic almost as quickly as it is signed. It is unfortunate that the Special Committee of Economists for the Con- sideration of Intergovernmental Debts, which has just made its report, did not lay more stress upon this factor. It is only in this phase of the problem that any genuine contribution can be made at this time. It is worth while, of course, to emphasize the elementary economic principles involved in inter- national payments, but something more than a program of education is necessary at present. So far there has been too much dis- cussion of nothing but principles on this whole question. We have talked about the great strain which the mak- ing of payments would impose upon the debtor countries and the great benefit it would be to us to remove this strain through cancellation, We have argued the question of justice back and forth as it has been affected by the use ‘to which the proceeds of the loans were put and as a result of the changed price level. All of this, of course, is important but simply does not lead us to any kind of a lasting solution. Preliminary to the next settlement a real study should be made. It must go beyond elementary principles and tell us something about the exact sig- nificance of these forces. If this can be done there is every reason for ap- pointing a special committee to make such an investigation in the confidence that once and for all a genuine settle- ment advantageous to all can be at- tained. On the other hand there is comparatively little point in subject- ourselves to another so-called settlement which becomes an irritant within a few months after its adoop- ing tion. Ralph West Robey. [Copyrighted, 1932.] —_+-+—___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Nov. ceived the schedules, order of reference F. Skinner, Bankrupt No. 5027. The bankrupt is a resident of Kalamazoo. and adjudication in the matter of Carl F. Skinner, Bankrupt No. 5027. The bankrupt is a resident of Kalamazoo. The schedules of the bankrupt show assets of $1,832.15, with liabilities listed at $18,- 780.12. The sum of $647.15 is claimed as exempt to the bankrupt. This is an in- voluntary bankruptcy. The list of cred- itors of said bankrupt is as follows: Taxes, Kalamavoo .§, $ 73.01 Kal. Bldg. & Savvings Ass’n, Kal. 2,750.00 14—We have re- Schuler Choc. Co., Winona, Minn. 52.46 G. C. Miller & Co., Boston, Mass. 75.00 E. Rosenthal, Muncie, Ind, ______ 24.00 Package Confectionery Co., Boston 34.00 Citizen Candy Co., Houghton ____ 11.00 Belmont Candy Co., Memphis, Tenn. 38.42 Schoenhofen Co., Chicago ________ 43.84 Maple Dell Candy Co., Columbus, O. 10.74 R. E. Rodda Candy Co., Lancaster, Me a ee American Candy Co., Lancaster, Planters Nut & Chocolate Co., Wilkes Gare, Pa. 22 j Ambrosia Candy Co., Chicago ____ 30.88 Crystal Pure Candy Co., Chicago 43.60 John Mueller Licorice Co., Cin- cCinmnati. Ohip ee 22.10 Sweets Co., New York City ______ 80.38 Toledo Candy Co., Toledo, Ohio __ 26.40 Frank H. Fleer Corp., Philadelphia 66.00 Lanier Cone Corp., Cincinnati, O. 22.50 McLaren Cone Co., Dayton, Ohio__ 15.00 Edw. M. Becker Co., Cleveland, O. 54.60 3adger Candy Co.. Milwaukee __ 198.26 Switzer Yellow Jacket Co., St. OWlS Mag) es 146.12 Switzer Licorice Co., St. Louis, Mo. 91.79 Farrara Panned Candy Co., Chicago 41.57 Primrose Candy Co., Chicago ____ 40.18 R. W. Snyder Co., Battle Creek 6.21 Hollywood Candy Co., Minneapolis 60.96 Walter H. Johnson Candy Co., : (Cnicaee 2 220.87 Dextora Co., Indianapolis, Ind. ---- 29.52 Redel Candy Co., Milwaukee __--- 106.10 Newton Products Co., Cincinnati. 50.22 Fair Play Carmels, Inc., Johnson City. Noy. 92.10 Ucanco Candy Co., Davenport, Ia. 27.00 Close & (oe Chicago 2S 18.00 Universal Toy & Novelty Co., N.Y. 25.00 Pulver Co., Rochester, New York 49.50 Keppel & Rouf, Lancaster, Pa. ~--_ 163.26 National Candy Co., Chicago -_-__ 117.00 General Foods Sales Co., N. Y. ---- 59.28 8B & G Candy Co: Deiroit 25.74 Gold Brand Confectionery Co. Boston: Mass 92 22 ee iilinois Candy Co., Chicago —.___-—_ 45.20 Goelitz Confectionery Co., Pacific Products Co., Detroit —______ 36. Spangler Candy Co., Bryan, Pnyleen Candy Co., Huntington. Chicago 10.00 Ohio 35.30 aa 58.87 3radas & Gheens, Louisville, Ky. 100.00 J. N. Collins Co., Philadelphia, Pa. 79.86 Peter Paul, Inc., Naugatuck, Conn. 78.10 Chas. N. Miller Co.,. Boston, Mass. 19.25 Florianna Candy Co., Philadelphia 65.00 Smith & Peters, Philadelphia ____ 102.70 Sastern Baking Co., Chelsea, Mass. 260.00 Cunningham Le Baron Co., Minne- apolis, Minn. F. J. Banta & Son Co., Lima, Ohio Honey Bee Products, Inc., Chicago Donald F. Duncan, Inc., Chicago__ 124.88 Euclid Candy Co.. Cleveland, Ohio 312.08 Fred Foos Candy Co., Baltimore, Md. 66.11 28.19 75.79 18.00 Ad Lee Co:; Inc.. Chicago — 20.00 Michigan City Paper Box Co., Michican @ity, Ind 2) 150.75 Bradley Smith Co., New Haven, CG Curtiss: Candy Co. Chicago <2. 259: By Guin Co.. Philadelphia, Pa... 52.5 Quality Mie. Co. Chicarpo 2.9. 24.80 Scott, Bathgate & Co., Chicago __ 38.88 CranGall Pettee Co.: Chicago «22. 40 John H. Rice Co., Philadelphia, Pa. 18. Richardson Corp., Rochester, N. Y. 15.44 W. F. Sehrafft & Sons Corp.., S0S1ON. MASS) 222 785.32 Cincinnati Fruit & Extract Co., Cincinatti, ORio® -200 2) 00 18. White Stokes Co., Inc., Chicago __ 25.75 Eagle Candy Co., Chicago __ | 22.50 Hardie Bros., Pittsburgh, Pa. ____ 86.50 Martin Dawson Co., Chicago ______ 51.90 U. S. Mint Prod. Co., Cincinnati. 31.95 Commercial Candy Co., Chicago__ 42.68 Halligan Corp., Davenport, Iowa __ 148.60 Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 W West Michigan’s oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices GRAND RAPIDS NATIONAL BANK a UNITUOFY Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank Western Michigan November 23, 19382 MICHIGAN TRADESMAN J: 3. Bleck, Tiftin, Ohio —.9 2 Cleveland Candy Co., Cleveland __ 37.20 Miller Peanut Co., Detroit ___-----_ 5 Schutter Johnson Candy Co., Chi. 50.40 C. A. Briggs Co., Cambridge, Mass. 88.43 Robt. F. MacKenzie Co., Cleveland 47.29 Standard Caramel Co, Lancaster, Pa. 44.98 Federal Match Sales Corp., Chicago 33.10 Independent Candy Co., Chicago __ 27.50 Luden’s, Inec., Reading, Pa. d Superior Peanut Co., Cleveland __ 25.20 Forbes Candy Co., Pittsburgh, Pa. Robt. A. Johnston Co., Milwaukee Evansville Candy Co., Evansville, Ind 52.50 Shelby Gum Co., Shelby, Ohio __-- 39.40 Runkel Co.,. Kenton, Ohio =_______ 67.25 Benedict Mfg. Co., Syracuse, N. Y. 44,14 Candy Specialties, Inc., Cleveland 45.60 Chas. E. Hires Co., Philadelphia ~_ 114.84 Nichols Candy Co., Indianapolis, Ind. 27.05 Klein Choe. Co., Elizabethtown, Pa. 67.70 Minters Bros., Philadelphia, Pa. -_ 63.00 York Caramel Co.. York, Pa. ._. 59.97 A. W. Walsh Co., Kalamazoo _____- 30.24 R. W. Snyder-Co., Battle Creek __ 5.62 Taylor Candy Corp., Chicazo —__- 6.06 General Gum Corp., Chicago ___-__ 6.06 I, J. Fulton, Cleveland, Ohio: ___—_- 312.08 Michigan Tradesman, Grand Rapids 3.00 Mich. Bell Tele. Co., Kalamazoo__ 14.07 Consumers Power Co., Kalamazoo 8.83 Wm. Bockelman, Kalamazoo __-- 5.00 Park American Hotel, Kalamazoo 475.00 Mrs. C. F. Skinner, Kalamazoo - 3,000.00 Bank Of Kalanjazoo 92. 2.2 4,923.44 Sun Land Sales Corp., Grand Rap. 31.50 Mrs: Blust, Kalamazoo -......-. 185.00 First: Natl, Kalamazoo 220 eee ee In the matter of March Wells, rupt No. 4800, final meeting of creditors was held under date of Oct. 8. Fred G. Bank & Trust Co., Timmer, trustee, was present in person. Creditors were representd by Robert Finch, attorney. Trustee’s final report and account was approved and allowed. An order was made for the payment of expenses of administration as far as unds on hand would permit. No dividend to ereditors. No objection to discharge. Files will be returned to the U. S. Dis- trict Court. In the matter of the Lou-ray Co., Bankrupt No. 4828, final meeting of cred- itors was held under date of Oct. 18. Fred G. Timmer, trustee, was present by Arthur Branson. No creditors present or represented. Trustee’s final report and account was approved and allowed. Cer- tain attorneys’ bills approved and allowed. Balance of bills, notes and accounts re- ceivable offered for sale and, there being no bid, were. directed to be abandoned as worthless and burdensome. An order was made for the payment of expenses of administration and a first and final dividend of 19 per cent. No objection to discharge. Files will be returned to U.S. District Court. In the matter of Gates H. Adams, Sr., 3ankrupt No. 5029, first meeting of cred- itors was held Nov. 11. Bankrunt present in person and by Rosslyn L, Sowers, attorney; creditors represented by G. E. McArthur. No claims filed. Bankrupt sworn and examined before reporter. It appeared that certain property is held jointly by. Gates H. Adams, Sr., and Gates H. Adams. Jr., and the latter has filed petition in bankruptcy in Eastern District of Michigan. Meeting was there- fore adjourned to Nov. 23 for further pro- ceedings. Nov. 15. We have received the sched- ules, order of reference and adjudication in the matter of Vincent Crinzi, doing business as Vincent's Cafe, Bankrupt No. 5056. The bankrupt is a _ resident of Grand Rapids, and his occupation is that of a restaurant operator. Bank- rupt’s schedules show assets of $3,300, with liabilities listed at $4,897.31. The sum of $350 is claimed as exempt to the bankrupt. The list of creditors of said bankrupt is as follows: Personal taxes 235020 ee $ 73.03 Fred Fraam, Grand Rapids ___--- 62.00 Wm. Proctor, Grand Rapids __---- 68.00 Peggy Reynolds, Grand Rapids -_ 24.00 Katherine Pisick, Grand Rapids -_ 33.00 Josephine Dolberg, Grand Rapids__ 23.00 Harry Williams, Grand Rapids _--- 5.00 A. Skobbda, Grand Rapids -_---- 18.00 Ed. Robinson, Grand Rapids ______ 14.00 HW. Kruis, Grand Rapids = 2 | 40.00 Ruby Santas, Grand Rapids -_--~- 17.50 Nat. Cash Register Co., Grand R. Amer. Store Fixture Co., Chicago jyeo. L. Chalmers, Grand Rapids _- Associates Investment Co., G. R. DeVries & Lugers, Grand Rapids_-_ 7 Ryskamp Bros. Market, Grand R. 400.00 Coffee Ranch, Grand Rapids —__-- 176.00 G. R. Cream Fried Cake Co., G. R. 10.00 Watkins Bakery, Grand Rapids -- 31.00 Colonial Bakery, Grand Rapids -_ 5.00 Frank W. Jewett, Grand Rapids__ 45.00 Heller & Co., Chicago __-_. ____ 15.00 Johnson Hardware, Grand Rapids 3.20 Holsum Bakery, Grand Rapids ---- _7.00 Consumers Power Co., Grand Rap. 72.32 G R. Gas Co., Grand Rapids -__ 184.24 G. R. Linen Service, Grand Rap. 110.00 Samuel DeYoung, Grand Rapids __ 31.13 Modern Milk Co., Grand Rapids__ 23.54 Mr. Lyons, Grand Rapids -------- 30.00 Meeter Cigar Co., Grand Rapids _- 10.63 Mich. Bell Tel. Co., Grand Rapids 9.15 Mickleberry Sausage Co., Chicago et Kelly Ice Cream Co., Grand Rap. Bayuk Cigar Co., Grand Rapids __ 36.04 Wurzburg Dry Goods Co., Grand R. 104.00 City of Grand Ranids, Grand Rap. 24.09 Travelers Life Ins. Co., Grand Rap. 59.00 Fred Fraam, Grand Rapids _____-_ 56.00 Nov. 15. On this day final meeting of creditors was held in the matter of Howard Tait, Bankrupt No. 4891. Trus- tee present in person. Trustee’s final report and account approved and allowed. Claims proved and allowed. Balance of accounts receivable sold at auction. Order was made for payment of admin- istration expenses, preferred claims and first and final dividend of 2 per cent. to general creditors. No objections to bank- rupt’s discharge. Files will be returned to district court. Nov. 18. We have received the sched- ules, reference and adjudication in the matter of George E. Church, Bankrupt No. 5058. The bankrupt is a resident of Grand Rapids. The schedules of the bankrupt show of assets $25, with lia- bilities listed at $2,519.44. The court has written for funds and upon receipt of same the first meeting of creditors will be called. Nov. 18. On-this day first meeting of creditors in the matter of Frank Czubaj and Walter Garbula, copartners doing business as Warsaw Hotel, Bankrupt No. 5044, was held. Bankrunts present in per- son and by Jamiara & Kurzynowski, attorneys. Certain creditors present in person. Claims proved and_ allowed. Bankrupts each sworn and examined without a reporter. Fred G. Timmer, Grand Rapids, trustee; bond $100. Meet- ing adjourned without date. In the matter of Wallace W. Welch, Bankrupt No. 5040. The first meeting of creditors has been called for Dec. 2. In the matter of Andrew J. Klepper, Bankrupt No. 5054. The first meeting of creditors has been called for Dee. 2. In the matter of Benjamin J. Skinner, individually and formerly doing business as Community Oil Service, Bankrupt No. 5053. The first meeting of creditors has been called for December 2.zciffljiggqy been called for Dec. 2. In the matter of U. S. Pressed Steel Co., Bankrupt No. 5033. The first meet- ing of creditors has been called for Dec. 2. In the matter of William F. Alberts, Bankrupt No. 4825, final meeting of cred- itors was held under date of October 18. Trustee was represented by Arthur N. Branson. Bankrupt represented by Glen D. Mathews, attorney. David Merriman present as bidder on accounts. No cred- itors represented. Trustee’s final report and account approved and allowed. Order was made for the payment of expenses of administration, preferred claims and for a first and final dividend to creditors of 1.8 per cent.’ No objection to dis- charge. Files will be returned to U. S. District Court. Nov. 16. We have received the sched- ules, order of reference and adjudication in the matter of Jay Ten Elshof, Bank- rupt No. 5057. The bankrupt is a resident of Grand Rapids, and his occunation is that of a meat cutter. The schedules of the bankrupt show assets of $1,250, with liabilities listed at $501.69. The sum of $250 is claimed as exempt to the bank- rupt. The court has written for funds and upon receipt of same the first meeting of creditors will be called. Nov. 14. On this day first meeting of creditors in the matter of the Tandler Co., Ine., Bankrupt No. 5039, was held. Bankrupt present by Oscar ‘andler, President, and represented by Cleland & Snyder, attorneys. Creditors present in person and represented ‘by Dunham, Tay- lor & Allaben, Earl: W. Munshaw and Warner, Norcross & Judd, attorneys, and Grand Rapids Credit Men’s Association. Walter L. Viergever, temporary receiver, present.in person. Claims proved and al- lowed. Reclamation petition of George H. Unself, Sr., considered -and allowed. Osear Tandler, president of bankrupt corporation, sworn and examined before reporter. Fred G. Timmer, Grand Rap- ids, trustee; bond $3,000. Certain labor claimants sworn and examined before reporter with reference to their claims. Meeting adjourned without date. Nov. 18. We have received the sched- ules, order of reference and adjudication in the matter of Ernest A. Trafford, Bankrupt No. 5059. The bankrupt is a resident of Kalamazoo, and his occupa- tion is that of a restaurant manager. The schedules of the bankrupt show as- sets of $1,286.15, with liabilities listed at $4,056.78. The sum of $600 is claimed as exempt to the bankrupt. The list of creditors of said bankrupt is as follows: State of Michigan; ‘taxes —..-. = $ 17.87 American Signs Corp., Kalamazoo 40.00 Citizens Loan &. Investment Co., KalamazoG 2238 21.00 Pittsburgh Erie Salt. Co., Pittsburgh 5.00 Samuel Buurma..Coal Co., Kalama. 78.19 Peter De Koster, Kalamazoo ____-_ 22.50 DeYoung Coffee Co., Kalayazoo__ 167.89 Grove Dairy Co., Kalamazoo ___-_-- 154.87 H. Leonard & Son, Grand Rapids 39.00 J. BR. - Jones Sons & Co. = 24.79 Jackson Flower Shop. Kalamazoo _ 6.50 Kal. Laundry Co., Kalamozoo ____ 259.42 Kal. Market Place, Kalamazoo 35.00 J. G. Lorenz Agency, Kalamazoo 50.00 Fred S. Garrett, Kalamazoo ___-_- 28.00 J. W. Ryder Coal Co., Kalamazoo 34.00 55.41 Kalamazoo 25.00 Star Paper Co., Kalamazoo —__._____ Sprague Hardware Co.. Taylor Produce Co., Kalamazoo __ 35.00 A. W. Waish Co.. Kalamazoo _._ 172.20 J. KR. Van Holde. Kalamazoo _____ 12.00 Bestervelt’s Market, Kalamazoo __ 150.89 City Fish Market, Kalamazoo __-_- 9.00 Alfred S. Frost. Kalamazoo ______ 75.00 Wm. U. Metzger & Son, Kalamazoo 11.00 Mr Wright. Kalamazoe -..._.__ 100.00 B. Cleenewerck & Son, Kalamazoo 182.00 Consumers Power Co., Kalamazoo 112.00 AL He Berry, Kalamazoo =. 267.00 Buehler Bros., Kalamazoo _______ 365.00 Federal Baking Co., Kalamazoo __ 24.00 Herb Fulford, Kalamazoo .___.____ 200.00 payuk Cigar Co., Kalagjazoo ____ 3.49 Nick Scholten, Kalamazoo _______- 24.21 Illustrated Current News, New raver. Conn. 22 19.50 F. C. Matthews Co., Grand Rapids 27.00 Peter Pan Bread Co., Kalamazoo 132.08 Kal. Garbage Co., Kalamazoo ____ 8.31 Gazette: Kalamazoo 82.30 Loose Wiles Biscuit Co., Kalamazoo 9.45 BA. Railton & Co... Chicazo 74.00 Dawn Doughnut Co., Kalamazoo __ 11.90 Home Savings Bank, Kalamazoo__ 760.00 Jonn Sexton Co., Chieagzo _ 40.81 Carl B. Wilhams, Kalamazoo _____. 75.00 Nov. 18. On this day first meeting of creditors in the matter of Homer P. Mor- ley, Bankrupt No. 5047, was held. Bank- rupt present in person and by Charles H. Kavanaugh, attorney. Certain cred- itors present in person. Claims filed. Bankrupt sworn and examined without reporter. Fred G. Timmer, Grand Rap- ids, trustee; bond $100. Meeting ad- journed without date. Nov. 21. We have received the sched- ules, order of reference and adjudication in the matter of Donaldson Motor Sales Co., Bankrupt No. 5060. The bankrupt concern is a resident of Grand Rapids. The schedules of the bankrupt show assets of $3,835.03, with liabilities listed at $5,165.58. The list of creditors of said bankrupt is as follows: City Treasurer, Grand Rapids __ 183.28 Associates Investment Co., G. R. 562.20 Old Kent Bank, Grand Rapids ____ 950.00 First National Bank, Ludington 2,241.70 Aupperlee & Veltman, Grand Rap. 16.37 A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 403-406 Michigan Trust Bldg. Phone 4267 11 Automotive Parts Corp., Grand R. 55.74 Banner Publishing Co., Grand R. 3.00 Barclay, Ayers & Bertsch, G. R. 2.10 —_ Bennett Fuel & Ice Co., Grand R. Community Chest, Grand Rapids Consumers Power Co., Grand Rap. Corduroy Rubber Co., Grand R. Cities Service Oil Co., Grand Rapids Electric Service Station, Grand R. co Ol or Enterprise Oil Co., Buffalo, N. Y. ).84 G. R. Coat & Apron Co., Grand R. 4.50 G. RR. Furn. Expos, Assn.. G. RK... 6.68 Flerald. Grand Rapids __....__._. 169.10 Press. Grand Rapids ____..__...|... 249.90 Goodrich Silvertown, Inc., G. R. 2.75 G. R. Water Works, Grand Rapids 5.10 A. L. Donaldson, Grand Rapids __ 205.66 G. R. Merchants Serv. Bureau. G.R. 9.00 H. M. Gibbs Co., Grand Rapids ~_- 8.80 Harder Welding Co., Grand Rapids 8.75 Hermitage Garage Grand Rapids $.25 Mich. Bell Telephone Co., Grand R. 57.44 Motor Rebuilding Co., Grand Rapids 2.73 Quality Body Shon. Grand Ranvids 29.75 Radiator Hospital, Grand Rapids__ 20.20 F. Raniville Co., Grand Ranids 2.65 Reliance Oil Co...Grand Rapids __ 43.48 Rim & Wheel Service, Grand Rap. 4.95 Ryans Body Shon, Grand Rapids 6.75 Sherwood Hall Co.. Grand Rapids 21.43 Standard Oil Co., Grand Ranids __ 15.00 Sun OF Co., Grand Rapids _.._..._ 15.60 Tisch Auto Supply Co., Grand Rap. 8.29 Vander Stel’s, Grand Rapids _____- 2.00 Western Union Telegranvh Co., Grand Ranids ..... = at 5.12 26.40 White Star Refining Co., Grand R. ~~ Men are touched more by examples than by advice. ON CAMPAU SQUARE An - Old - School - Principle on which we have built. In a Modern Institution This bank will never outgrow its friendly interest in its customers. The spirit here will never change. Helpfulness is the very foundation A spirit unchanging through the years. Our service has broadened, our business increased. But this is one old-fashioned principle which we will never give up. COLO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices 12 MICHIGAN TRADESMAN November 23, 1932 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Bberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Seattle, Outstanding Beauty Spot of the World. [All rights reserved] (NOTE—Any local sketch in a busi- ness paper like the Tradesman must be designed to answer the question: What are the business opportunities, the basis of local industries so that “conditions,” either transient or per- manent, may be judged. But during extensive travels into every state in a dozen years the question always shot at me has been: “How do you find conditions.” Yet if we look back on 1919-1929 we are now apt to feel that a lot of prosperity obtained rather generally during those years, and the apprehension then manifested was founded in our disposition always to imagine the green grass is in the next pasture. Right now you may go any- where asking about “conditions” and you will be told they are “terrible”; yet, as I have always seen it, basically there are grand opportunities in virtu- ally every county in our broad land. Hence, to get a correct picture, we have to go down to fundamentals which endure, regardless of passing waves of wild optimism and blind pessimism. Such is my aim as I write). Seattle business folk gather round the traveled visitor, asking with odd wistfulness for news of the outside world of industry and commerce. “We are away off here in a corner jumping off place,” they say in effect. “We need a view from other vantage points to maintain our commercial orientation.” To one who has visited Seattle three times: fall of 1916 when winter fogs were gathering and fires were raging in the timber, dessicated during the rainless summer; summer of 1919, a time of translucent sunshine when sur- rounding hills and mountains were clear cut against the opalescent sky, a vision of fairy loveliness; and in July of this year when the restful haze of the region prevailed for weeks to- gether, such questions would be be- wildering were they not the common experience of any traveler in our land. For, regardless of any local advan- tages, we always seem to want more. I see the city and environs as an outsider, but not a stranger; as one moderately acquainted with the place rather more than superficially, inter- ested in Seattle as one of the outstand- ing beauty spots of the world and otherwise supremely blessed, yet not swayed by local pride or regional am- bitions as are those whose lives are cast therein. And on the basis of such experience, I render this delicate judgment: That if. there be a spot on this good earth more favored of God than others, that spot is this Queen City of the Puget Sound, as may ap- pear more fully from what I write be- low. Not in the maelstrom of business? I don’t admit that—see below; but if it were true, Seattle would thereby enjoy one more advantage, for then she would have leisure to think. Set off from, immune to, the turmoil of our “restless National life,’ Seattle might then digest our community de- velopment more deliberately than those who are closer—assuming that they are closer, which admits of ques- tion—are able to do. But I am not convinced—nothing that I experienced in and about Seattle tended toward conviction—that the city is not every whit as intimately in touch with the pulse of our National life as any other folk. This idea is erroneous, “the stuff that dreams are made of.” The outlander is strikingly im- pressed with local advantages which are too close to be justly evaluated by Seattleites: wondrous factors too familiar, blessings so near they are out of focus. Again I think of the man who sought abroad for wealth and opportunity while his children played with pebbles gathered in his dooryard which proved to be diamonds in the rough. Business is not everything—not even for the business man. Living is also a part of life, worth something to all of us; and there is “a heap o’ livin’” in Seattle. Where can one find finer environment than on Seattle’s gently rising wooded hills- of brilliant green, an all-round better climate, purer air and water, or sheer beauty to surpass that of this fair city Let us glance at a map of Puget Sound. We find natural waterways ramifying in every direction for hun- dreds of miles of commercially ac- cessible water frontage. From North to South as the crow flies ‘the penetra- tion inland is 125 miles, the various arms ranging from one to ten miles wide, mostly one to two miles. “Great,” you exclaim? But that’s not the half of it. The marvel is that these waterways are natural. They have been there for all time, apparent- ly mountain fissure formations run- ning into the ocean, for the depth ranges from 50 to 900 feet, with a con- tinuous natural dock-line for hundreds of miles, there being few localities where the shore shoals up; it mostly drops sheer into deep water. Point this out to the Seattleite and it leaves him cold. Why? Because to him it is old stuff, even as the story of Stockton’s long struggle for an ocean canal leaves her without much enthusiasm now that the canal is be- come an actuality. But the significance of Seattle’s waterways—so casually laid on her doorstep that she yawns at their mention—is that hers are unique. Every other commercial city—I ex- cept none that I know of, whether London, New York, San Francisco, Los Angeles, Naples, Boulogne, Southhampton, Baltimore, Glasgow, for a few instances—must dredge its harbor periodically. But Elliott Bay, directly fronting Seattle, and the waters thence to the sea are from 180 to 900 feet deep. The bottom is so far down that in only certain limited areas are there practicable anchorages. Thus when Seattle tires of any of her hills, or when she finds one too lofty for her growing industries, she simply sluices off its crown, pours it into her harbor and forgets it. Of late years, it is true she has sluiced a bit too rapidly, ridding herself of more hills and making more realty than she needs, But that is indicative only of the haste of youth which time will remedy. And still the water ‘story is incom- plete. It remains to tell of Lake Union, a triangular body so few acres in extent as not to appear on ordinary maps, set in the heart of the city, among its resident hills; and of Lake Washington, Eastward of Union, an inland sea perhaps twice as big as the Sea of Galilee, being twenty-two miles (Continued on page 22) Your Customers Ask For “VANILLA” Give them Jennings’ Pure Jennings Flavoring Extract Co. GRAND RAPIDS, MICHIGAN Anchor Red Salmon Rademaker-Dooge Grocer Co. Distributors of Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service a a November 238, 1932 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be heid in Grand Rapids, date not decided. Quick Methods of Freezing Fish In- crease Use As Food. Advances in quick freezing, the packaging of fresh and frozen fish, and appreciation of ‘the value of marine products in the diet in combating faulty nutrition are tending to popu- larize fishery products with the con- suming public. Henry O'Malley, Commissioner of Fisheries, declared Nov. 14 in his annual report to the Secretary of Commerce. The commercial suffered severely during the past fiscal year, however, Mr. O'Malley said. fisheries “The extensive decline in prices, es- pecially of those products with which fish normally compete in the retail markets, -has faced the industry with actual disaster,’ ithe Commissioner stated. “The complexity of the sys- tem of fish distribution, seasonal char- acter of supply, remoteness of centers of production from population cen- ters and the limitation of the con- sumption of fish combine to make it most difficult for fishery operators to compete at present price levels.” The temporary scarcity of some staples has tended to keep up the cost of production, Mr. O’ Malley observed, and added to the difficulties of the producers of such products. Greater stability was predicted for the frozen fish branch of the industry. This stability, Mr. O’Malley said, will come with “the development of im- provements in fish manufacture and merchandising, especially with re- spect to adequate display and refrig- erating equipment suitable for handling frozen foods satisfactorily and their more general installatioon in retail stores, and the education of the public to a realization that frozen foods can be fully as sound, palatable and nutritious as the fresh products.” The report supplies the following ad- ditional information: Unprecedented co-operation with state and other agencies in the pro- motion of this country’s fishing imter- ests featured the work of the Bureau of Fisheries during the last fiscal year. This co-operation resulted not only in greatly extending the organization’s sphere of usefulness but in substantial economies in the cost of operating the Bureau. Among the co-operative activities cited in the report were biological in- vestigations with New York State in connection with trout nutrition; studies in Wiscoonsin and Michigan covering immature fish destruction in Lake Michigan; shrimp investigations in Louisiana and Texas; and oyster studies in North and South Carolina, Georgia, Florida, Connecticut and Washington. More than fifteen states co-operated with the Bureau in fish cultural work the report shows. This state aid in- cluded the joint operation of hatch- eries, aid’ in the collection of eggs, and exchange or transfer of eggs to meet demands which could not otherwise - be fulfilled. MICHIGAN In co-operation with the United States Bureau of Reclamation attempts are being made to develop a program for the protection of fisheries which may be affected by irrigation and reclamation projects under Fed- eral control. The Bureau’s technological program was materially broadened in co-opera- tion with other agencies, it is pointed out. At the South Carolina Food Re- search Commission one of its in- vestigators is studying the anti- anaemic properties of oysters in col- laboration with investigators at ‘that institution. The Bureau is also co- operating with two state agricultural experiment stations in connection with the feeding of fishery products to farm animals. In co-operation with the Department of Agriculture and producers of kelp meal, nutritive studies of this product are in progress. The industrialization of this coun- try, Commissioner O'Malley declares, has created conditions making it more difficult to keep our waters adequately stocked with aquatic life. To over- come these handicaps the number of Federal, state and private fish-cultural units has been increased. There are 87 Federal stations and substations in 36 states and the Territory of Alaska and about 390 state hatcheries. In addition, there are 130 private trout hatcheries, about 45 goldfish farmers, and several hundred clubs raising fish for stocking purposes. The output of fish and eggs by the Bureau’s propagation units in the per- iod reviewed exceed 7,000,000,000, representing a slight decrease as com- pared with the previous year. The take of fur seal skins on the Pribilof Islands in 1932 again exceeded 49,000, being slightly less than in 1931. Commercial fishing is prosecuted on the high seas, along our entire coast line including Alaska, on the Great Lakes, and in interior waters. These fisheries during the calendar year 1930 furnished employment to about 120,000 fishermen and 84,000 persons engaged in ‘transporting, manufacturing and the wholesale trade, making a total of 204,000 persons who depend directly upon our fisheries for a livelthood. This was about 13,000 more than were employed during the previous year. The catch in 1930 amounted to 3,- 286,580,000 pounds for which the fishermen received $109,349,000—a de- crease of 8 per cent. in amount and 11 per cent. in value as compared with the previous year. >> Push Chrsitmas Food Sale Plans. Elaborate plans for the promotion of holiday “specials” by retail stores have been started in wholesale grocery circles. Extra attention is to be given Christmas sales because of the success jobbers are now enjoying in pushing Thanksgiving day items. The trade believes that suggestions advanced for Thanksgiving specials encouraged buy- ing to such an extent that no sharp drop will occur in November business. Sales for the present month, it is felt, will be less than’5 per cent. under those for the corresponding period last year. The plan of offering con- sumers an assortment of all grocery products needed for the holiday meal at a unit price is the most popular this season, jobbers said. TRADESMAN A Business Mani’s Philosophy. “Would this interest you?” asks P. B. McDonald of New York University. “In 1907 a great steel bridge being built ‘across the St. Lawrence river collapsed and a number of men were killed. The responsible engineer was a distinguished authority on bridges, who lived in New York. He retired from practice and a few years later he died. The Dictionary of American Biography prints a record of his suc- cessful work but merely says about the Quebec bridge that he acted as consulting engineer.” Professor McDonald points out that the most interesting thing about this engineer is the job on which he failed. Such important lessons should not be hushed up, the says, because of pro- fessional squeamishness, I agree. I don’t care for the kind of biography that leaves out ithe un- pleasant episodes. To appraise a man we must know this follies and stupidi- ties as well as his virtues and achieve- ments. Occasional failures) do not necessarily lower the stature of a dis- tinguished man. Often they humanize him. William Feather. ee _— The principle of sharing work in a depression such as this is comparable to what is done by civilized people in a famine situation. If there is but a limited amount of food to go around, no one suggests feeding four-fifths .> EGGS - 13 fully and letting the other fifth starve. The available food is rationed. That is what we now recommend be done with work.—Walter C. Teagle. SALESBOOKS NOW is the time to order. We save you money. Battle Creek Sales Book Co. Battle Creek, Mich. WiTH FAMOUS COLD CONTROL AND HYDRATOR All Medels on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 KENT STORAGE COMPANY Grand Rapids, Michigan EGGS - Now shipping finest quality APRIL and MAY Candled Whites or Browns Wire or Write us for prices. EGGS ucts. Keep these two popu- lar selling flours con- stantly on hand! They are guaranteed prod- VALLEY CITY MILLING (0.3 RAND RAPIDS,MICH VALLEY CITY MILLIN GRAND RAPIDS, MI Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line of Michigan. State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Ave., Agency Offices in Principal Cities of Michigan. Grand Rapids, Mich. 14 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Giving Your Christmas Business a Spectacular Start. It will be good policy to start your Christmas selling right after the Thanksgiving holiday. In this con- nection, “Hit hard, right from the start.” is the view of one experienced hardware dealer. This dealer, by way of giving his Christmas selling effort a good send- off, stages a “holiday opening.” This is merely an adaptation of the millinery openings with which women were once so familiar. The holiday opening in this particu- lar store is usually timed for Decem- ber 1 or a little earlier. This gives more than three weeks to push the Christmas trade. But the real push- ing covers more than three weeks, for as a preliminary the holiday opening is widely advertised. The advertising may begin through the newspaper as early as November 20. About the same time it is announced by a big show card in each of the store win- dows. Every customer who visits the store receives a personal invitation to attend the holiday opening on De- cember 1. Finally, a few days before- hand, formal invitations are sent out to a selected list of women customers and prospects. The holiday opening is an all-day event. Specials are advertised for certain hours. Announcement is made that all regular holiday goods will be on display. As a rule there is an orchestra in attendance. The store decorations are sufficiently Christmas- sy to give a seasonable suggestion, al- though as a rule they are not over- elaborate. A feature of the day is the giving of free suggestions as to desirable and suitable gifts. The perplexed pur- chaser may bring a list of friends to be remembered, and a capable sales- man will suggest suit able articles with prices. Of course, wherever pos- sible, the articles themselves are shown and orders are taken—often with a small deposit and subject to later delivery. But there is no obliga- tion to buy. The suggestion service has no strings to it—none whatever. This fact is featured. In addition, printed lists of gift sug- gestions are distributed to all cus- tomers. These are very helpful to cus- tomers, particularly in the later stages of the “Christmas season, when the selection of desirable gifts becomes a matter to be settled in a hurry. But at every opportunity the idea is driven home of niaking an early, careful and unhurried selection before the goods have been picked over. The idea of a “holiday opening” can be expanded to any desired extent or can be adapted to almost any condi- tions. Thus the hardware dealer who handles toys extensively can devise a special program for the kiddies and make a special appeal to them. For instance, if you have more than one window, set aside a window for displays to appeal especially to chil- dren. Nowadays the children do a MICHIGAN great deal to influence the purchase of their Christmas gifts. The youngster who sees something he wants in your window will tell his parents about it. More than that, he will keep on telling them until in ‘self-defense the parents buy it. Moreover, if the skates or pocket knives you display have inter- ested the boy, he will have no use whatever for any store but yours. The parents may be inclined to shop; but the youngster will insist on the article you are showing in preference to any other. Distribute handbills to the children coming out of school and announce that a souvenir will be given every child who leaves his or her address at the store on opening day. At the back of the store have an address book on a table or counter. As each child fills in his name and address, hand out a tin whistle, a pea shooter, a small doll or looking glass, or a but- ton with his school colors. It is usually a good scheme to get the child’s birth date; some dealers send out congratulatory letters with birth- day gift suggestions. Meanwhile, a few days after the opening day, you can mail a card to each child thanking him or her for calling at your store, and extending a hearty invitation to come again. Chil- dren like to get letters through the mail. A Santa Claus good business. stunt is of course Your aim should be to impress on your juvenile public the fact that your~ store is Santa Claus’ headquarters. A good many of the larger depart- ment stores play up Santa very strong- ly. How far you want to go in this direction depends on the extent to which you are catering to juvenile trade. A Santa Claus stunt, however, need not be unduly expensive. A good method is to bulletin Santa’s progress from the North Pole. In the old days he usually traveled by rein- deer; now he quite often uses the air- plane. A bulletin in the window will say—the day after Thanksgiving—that he has left for the North Pole, plans to arrive in Carisford on December 1, and will be present at Blank’s holiday opening. The next bulletin tells that he is crashed—is doubtful if the plane can be repaired. Next day he is on his way again. And so, with ups and down, all duly notified by radio to Blank’s hardware store, Santa pro- gresses on his journey—until, on November 30, he appears outside the biggest school in town just as the chil- dren are trooping out and hands them cards inviting them to meet him at the holiday opening, At the holiday opening, Santa Claus has an appropriately decorated booth. It may even take the form of an Eskimo igloo. Here he meets the youngsters, talks to them, hands them souvenir cards or some other trifle, finds out what they want, gets their names and addresses. Between ‘times he strolls about the store: and in the days that follow makes his headquar- ters there, with occasional intervals when he mingles with the crowds on the street. He visits the schools when they let out, and distributes cards to the youngsters, or other ad- vertising matter. TRADESMAN This is a brief outline of the usual Santa Claus stunt, which can be made more elaborate if desired. In its ele- mental form all it requires is a little ingenuity, a little paper (a few tele- graph blanks, perhaps) for bulletins in the store window, and a reasonably tactful man to play Santa Claus. And, of course, a Santa Claus outfit and a decorated booth of some kind. The expense is small, and the advertise- ment, among the younger folks, is a potent one. Of course the presence of Santa Claus should be advertised in the newspaper; and your advertisements previous to his arrival should bulletin his progress. Victor Lauriston. ——__- + ___. in Life as Promoter of Well-being. To attain mental health and effi- ciency, to win success in business or professional life, to gain social ap- proval and esteem, and to achieve the full measure of existence, the individual must set before himself a definite, worthy goal ‘and strive unceasingly to attain it. Without a goal a person becomes like a ship, without destination and without compass, drifting along with the wind and tide. No matter how strong ‘tthe ship or how well manned or equipped, so long as it moves in ever changing directions, its voyage will be of no avail and will eventually end in shipwreck, A well chosen goal serves an indi- vidual in many ways: It adds meaning and zest to daily activities; stimulates interest and at- tention and thus facilitates the learn- ing process; gives direction to effort and lessens waste of energy in fruit- less pursuits; stimulates ambition and gives incentive for hard work; incul- cates habits of thrift and prudence; promotes happiness by emphasizing future blessings and subordinating present difficulties and annoyances; makes for physical health through the recognition that health is essential to the achievement of the desired pur- pose; preserves mental health by di- recting the mind toward reality and tangible projects and away from phantasy and idle speculations. To serve these purposes the goal chosen must be adapted to the indi- vidual so that he may have reasonable prospects of attaining it. On the other hand, it should be difficult enough ‘to call forth his best efforts. The goal must not be static but should advance as the individual de- velops. It should become a guiding star or an ideal ever leading him on- ward. The goal must not be solely an in- dividual matter. It must be chosen with reference to social needs and community welfare and must not en- croach on the rights, privileges or liberties of others. Objective November 23, 1932 History affords many examples of men and women who have reached great heights of usefulness through indefatigable pursuit of worthy goals chosen early in life. Such examples, however, may be matched by others of persons of great ability who be- come notorious despoilers of ‘their fellowmen through the unfortunate choice of antisocial goals. In children, goals are usually im- mediate and transient, but not always so. The aim to reach high standards in scholarship may be formed in pub- lic school and persist beyond the uni- versity. Likewise, the goal of wealth or the goal of pleasure may have its origin in childhood and continue imto adult life. Children are quick to grasp and adopt the prevailing goals of the day as portrayed by their parents and set forth by motion pictures and news- papers. Lacking experienced judg- ment the child adopts a wrong goal as readily as a right one and too often the unhappy choice has a lasting effect. Lifetime goals are frequently chosen during adolescence. In this plastic period young people need guidance in the selection of goals and ideals, as well as in choice of vocations. A fitting goal chosen at this time will have large significanee in the life of the individual. The goals of dominant social groups such as the state, the church and busi- ness and professional organizations not only determine the destiny of the respective groups but have great in- fluence in shaping the ideals and goals of individuals of all ages. If we wish to secure for our children the blessings that will follow the selection and pur- suit of proper goals, we must critical- ly consider whether the present ob- jectives of society are worthy of emulation, and whether the daily in- fluences ito which our children are subjected contribute to the selection of worthy goals, Do we look forward to a better civilization? Then let us adopt for ourselves ideals which may be molded by our children into the reality of the future. Dr. Horatio M. Pollock. —_+++___ Augment Holiday Notion Lines, Introduction of holiday decorations as regular items in the notion depart- ments of retail stores is an innovation meeting with considerable success this year. Artificial wreaths, Christ- mas candles and table decorations, formerly sold in toy and other divi- sions of department stores, will be used to augment the volume done on other holiday items in the notion de- partments. Outstanding among orders placed to date are calls for wreaths and Christmas candles, packed to- gether in a box to retail at $1 to $1.95. Results of the new plan will be watched with interest by both retail executives and notion producers. 500-508 Monroe Ave. AWNINGS, TENTS, COVERS and SAILS Complete Line of Camp Equipment For Sale or Rent. WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS. CANVAS BELTING MADE TO ORDER. GRAND RAPIDS AWNING & TENT CO. Phone 85145 Call us for Awning Storage. Grand Rapids, Mich. — + j ; ‘ November 23, 19382 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt, Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. The Morale of the Association. Lansing, Nov. 22—Now that the discussions and antagonisms of the political campaign have subsided and the question of who will direct the af- fairs of state is settled, we believe that business will soon turn for ‘the better. We have traveled far and near in Lower Michigan and the merchants are not all happy. The loyalty which they have shown to the Association. is, in my opinion a pretty fair test. We sent a formal letter, with meces- sary variations, to all of our members early in September. The plan was to advance the membership date to the beginning of ome-quarter of the cur- rent year and make a reduction in the rates. so that our members, including those who have been in hard luck, are practically on the same membership basis. The response which we have received has been encouraging. There are only three delinquents in our list of members whose fiscal year begins on July 1 and we are able to announce that about ‘half of those whose dues begin on the October 1 quarter have made remittance. Some of them have paid their annual dues in full; some for one-quarter and some for two- quarters. We have endeavored ‘to make our statements clear and trust that you will co-operate to keep the balance in our treasury on the right side of the ledger. In 1931 there were thirty-two Re- publicans in the Michigan Senate and ninety-eight Republicans and two Democrats in the House. The Legis- lature of 1933 will have seventeen Democrats and fifteen Republicans in the Senate; and, fifty-seven Democrats and forty-three Republicans in the House. A few of the Republicans will be first termers, so ‘that two-thirds of all of the members. of the Michigan Legis- lature are without experience in legis- lation. In these days of uncertainty in matters of taxation many schemes for new methods of taxation will be proposed. It is fair to assume that all of the legislators are anxious to reduce state expenses as much as possible; but even so, it will be necessary to die- vise plans for the raising of revenue. We will endeavor to give out in- formation promptly as to propositions advocated and bills that are introduc- ed. We urge you all ito keep informed so far as possible and thereby give in- telligent advice to the members from your legislative district, many of whom by reason of circumstances are as inexperienced in legislative affairs as you are. Public Enemy No. This is the title of a circular just received from John DeHoog, Secre- tary of the Grand Rapids Merchants Mutual Fire Insurance Co. The cir- cular speaks for itself and is so brief and to the point that it should be care- fully read and preserved. We quote from the recent monthly report from Mr. DeHoog: “The National Underwriter reports that seventy-nine fire insurance com- panies have borrowed from the Re- construction Finance Corporation an aggregate amount of $71,822,700 and that an. additional forty-two companies have made application for loans. The names of the companies receiving help are not given, but under the distribu- tion of ‘companies in distress by states, four are given as located in Michigan. The distress of these com- panies is caused by doss of business and depreciation of security values. We are still a long way from asking help.” MICHIGAN The total amount of insurance in force October 1, 1932, shows a de- crease from last year of a little less than 7 per cent. The operating ex- penses On gross premiums written is 14.6 per cent., as compared with 15.5 per cent. of last year. The same ratio exists as to fire losses. We are giving this information re- garding our own insurance company to emphasize ithe point again that our President, and Manager are careful in- surance men and ‘that your own com- pany ts traveling along safely A retail drug store called a whole- sale house stating they were sending a boy for some merchandise. When the messenger boy appeared at the wholesale house, he secured the mer- chandise, and not until the wholesale house billed the retail store did they find the whole transaction. was a fraud. One suggestion, particularly during the holiday period, is that unless you know the messenger boy you should call the retail store and see whether the order is bona fide or not, unless they should have a signed order from the store in question whose signature is familiar to you. We were favored this week with a very interesting postal card from our director, Van D. Field, who has been spending the ‘summer _and fall in Europe. He writes from Italy and says, “There is practically no such thing as a department store in this country and no one would have any money to buy anything anyway. Mr. Field thas spent some time in Switzer- land and his card says he is soon to start on a trip ‘to Africa. A letter from Jackson states that he jis ex- pected back in this country Dec. 14. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. —_>-+____ Holiday Orders Gaining Slowly. No marked increase in buying by retailers for holiday requirements has yet developed, reports in tthe whole- sale markets indicate. In many cases merchandise executives are seeikng to minimize risks beyond orders on which delivery has been or shortly will be made. The market is, however, being scoured for specials in ‘holiday lines which can be played up as features. Reports agreed that in the scattered buying of gift items which has been done so far by consumers merchan- dise for the home has stood out. This was considered an early indication of the utility trend, which should also help the sale of apparel accessories. Trade in toys and juvenile books has been gaining. ——_> + + Plan Radical Changes in Dinner Sets. Popular price dinner ware for Spring will be radically different in both color and shape from the goods marketed this season, manufacturers predict. The trade is preparing new goods for display at the regular mar- ket showings scheduled after the first of the year and producers are experi- menting with a wide variety of colors and shapes. Square dinner ware in cream shades was outstanding in sales this season. Current demand for din- ner sets is at a low point compared with two weeks ago, and manufactur- ers have been able to catch up on deliveries as a result. At the present time, however, there are a number of producers still more than thirty days behind in filling orders. —_— + Linoleum Prices Are Advanced. A general movement toward higher prices has been, started in the hard- surface floor coverings market, with the announcement by the Armstrong Cork Co. that prices on major lines An PCT IRR TI a ee TRADESMAN 14 from 6 to Other major manufac- would be advanced Dec. 10 per cent. turers in the industry are not pre- pared to make an announcement, but officials for the Sloane-Blabon organ- ization admitted that price increases would be made shortly. The Arm- strong Cork Co. will advance its felt base goods and inlaid linoleums 10 per cent., plain and jaspe linoleums 6 per cent. and printed heavy from 1 to 2 cents per yard. Other pro- ducers are expected to make similar announcements before the close of this month. te Holiday Lines Show Gains. Holiday merchandise now dominates in the orders reaching the primary market. The volume of mail orders linoleums 15 is about equal to that of recent weeks, with increases lacking in Winter ap- parel because of weather conditions which have prevailed during the past two weeks. Iit 1s estimated, however, that from 35 to 40 per cent. of the women’s coat business remains to be although advance of the season indicates that much of this trade will dione, tend to develop on promotional groups at special prices. Orders received for formal expected to show gains in calls for cruise wear. Prac- items for the dress are tical accessories and home lead in the buying for holiday selling. ———_> > ___ There isn’t much hope for a nation that feels cheerful or blue because a few gamblers put stocks up or down. stormy weather. affection for them. MICHIGAN BELL TELEPHONE CO. IT’S LONESOME WITHOUT A TELEPHONE HERE could be no more thoughtful Christmas gift for Father and Mother, or others dear to you, than the PROTECTION, convenience and com- fort of telephone service. In case of sudden sickness, fire or accident, a tele- phone will enable them to summon aid instantly. It will help them to avoid dangerous exposure in it will keep them in constant touch with you, and with all the others for whom they care so much. And as it serves, year in, year out, it will remind them always of your Orders for telephone service to be installed in any city may be placed with the local Telephone Manager. Monthly charges will be billed to the giver as long as desired. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MI C HIGAN 16 HOTEL DEPARTMENT Bancroft House Menu Fifty-seven Years Ago. Los Angeles, Nov. 19—The Ban- croft House, Saginaw, gets into the limelight again this week, due to the fact that in looking over a sheaf of menus gathered during a busy life- time, I find one of New Years day, 1875, offering a dinner of merit in those days, and a curiosity now, for 75 cents. Here goes: Oyster Soup Puree of Giblets Spiced Pears Current Jelly Watermelon Pickle Rum Jelly Roast Vermont Turkey, Sage Dressing, Cranberry Sauce Roast Canadian Wild Goose, Onion Dressing, Plum Jam Salmi of Teal Duck Breast, Grilled Young Partridge Haunch of Venison, Currant Jelly Guava Jelly and Herkimer County Cheese Mashed Potatoes, Candied Sweet Pota- toes, Rutabagas, mashed, Peas Hot Mince Pie. Brandy Sauce Snglish Plum Pudding, Cogniac Sauce_ Vanilla Ice Cream Burgundy Souvenir Claret Punch Assorted Nuts Raisins Fruit Cake Coffee Lyon Brothers, well known to the commercial travelers of sixty years ago, were responsible for this offering. It could not be duplicated to-day at any price, even if the game laws could be eliminated. And yet there are those who oppose game _ protection. And here is the formula for the inter- nationally known Bancroft Hotel corned beef hash, given to me many years ago by the lamented W. F. (Billy) Schultz, and asked for fre- quently by Tradesman readers: One portion of cooked corned beef, ground finely; two portons of chopped cooked potatoes (underdone); half portion of chopped onions; season to taste. Place in double roaster, after mixing thor- oughly, placing copious quantities of butter lumps over top and adding cream for moisture. Bake 30 minutes and serve with garnish of poached egg. This mass can also be fried in deep fat or butter—well browned. It is said that this item ts to be found on every bill of fare offered at the Ban- croft Hotel during the past thalf cen- tury. Now please paste this in your cook book. Of course I am glad to provide it on request, but it may in- convenience you sometime to be obliged to await its publication. The defeat of prohibition might not have been felt so keenly by that par- ticular constituency if its backers had: used a more reliable press clipping bureau. According to the leaders of the movement who were peddling hooey at a stupendous rate, the en- forcement of liquor laws was report- ed at 100 per cent. and, a lot of peo- ple, placing reliance on their state- ments, thought they knew all about it. For instance one of the leaders of the movement in Los Angeles claimed complete enforcement when at the same time violations were reported on the increase by the sheriff. I was much imterested in the statement of Dr. Nicholas Murray Butler, to the effect that if the Republican party ever expects to regain its prestige they must rid themselves of the element known as “brothers’ keepers.” Tem- perance throughout the Nation may continue to be advocated, and will meet with a certain degree of success, put Bishop Cannons and Carrie Na- tions would best be relegated to the rear. I note where a Muskegon judge rules that alimony mav be paid with garden: “‘sass.” This will open strange avenues of ideas to inventive—and perhaps a bit truculent—alimony pay- ers. Suppose the victim who is pay- ing alimony wanitts a sweet revenge. Then all he has to do is to pay his monthly ransom in good, solid, starchy vegetables. Can you imagine an ex- wife, weighing 190 and strenuously trying ‘to reduce, having a couple of sacks of spuds, a lot of beans and a couple of dozen eggplants dumped MICHIGAN upon. her doorstep the first of ‘every month? And how some husbands would delight in turning over a lot of spinach ‘to the alimony-getter—with- out,taking the trouble to wash out the sand. Manager Pichler, of the Detroit Statler, blossoms forth with some good logic frequently. Here is a re- cent one: “It is the little things which count in inn-keeping. The old idea of an ornate and lavish room has been displaced in favor of one simple and comfortable. It is considered more important to have a comfortable arm chair with a reading lamp in back of it—not at the other side of the room— than to have regal draperies on the walls.” Here is a new departure which the Pullman company are offering in some sections of the country. It is the adop- tion of cafeteria service. The other day I saw one of these cars with a lunch counter on one side with com- fortable swivel chairs and on_ the other side, tables. But the patron must do his own “waitering.’’ Of course I realize that a lot of people do not care for ‘the self-service notion, but on the other hand there will be a bunch who will look at the innovation from an economical standpoint. I notice that the Prince Edward Ho- tel, at Windsor, Ont., is having its financial troubles, and is now under- going the process of reorganization. Heretofore Canadian hotels have been exploited as money-makers. California is now enjoying what we Easterners would call “Indian sum- mer.” The weather man’s records here show that during mid-summer this year there was but one day when the thermometer registered more than 84. During the past two weeks we have had several days in excess of 90. People out here don’t know so much about Indian summer. Back in Mich- igan it is a period of mild weather which is experienced about the second week in November, following the first touches of approaching winter. The origin of the term is shrouded in mystery. In New Mexico it is called “squaw summer.” Quite likely that was where tthe “Indian” appelation came from. Southern California has a delightful way of linking the old with the new that is all her own. It is a preserver of tradition and at the same time a de- lightful innovation over some of the modern faddisms. For instance Los Angeles is already preparing for the coming Christmas period, although it is five weeks distant. Christmas really is one of the most delightful occasions for the display of sentiment So firm a hold thas this idea of celebrating Yuletide “out of doors,” that with preparation and everything, the holi- day is continued until after New Years. When decorations are com- pleted there will be evergreen stream- ers, colored lights, wreaths and bells, which only a city with December out- of-doors climate could display for such a period, unprotected. The principal displays will be on Broadway and Hollywood boulevards. In the down town district particularly there will be loud sneakers concealed in miniature Spanish castles in radio carols, adding to the general religious spirit of festi- val abroad everywhere in the city. This is the California conception of Christmas out-of-doors, brought into the open for the enjoyment of every- body, no longer a fireside luxury for the chosen few. Probably there is nothing faintly resembling it any- where else in the world—and it is as free as the air and sunshine to all with wheels or feet to carry them along. Christmas extravagances have never appealed to me, but this method of distributing universal joy is certainly a wonderful stunt. TRADESMAN It is said that the patent office at Washington is five years behind in its work due either to the activities of the American inventive genius or else to the sluggishness of office employes— presumably :the latter. A man who 1n- vents something and craves a patent, ought not to be compelled to hand it down to posterity in the shape of a tombstone inscription, Under the influence of racketeers, the barbers of Los Angeles, about six weeks ago, raised the charge for hair cuts from 25 to 50 cents and shaving from 15 to 25 cents. Tio-day they are tumbling all over each other in an effort to broadcast the fact that the old prices have been resumed, owing to a decline in business. All of the comedy of the land is by no means worked out on the stage. Some operators of ‘hotels seem to think there is a justification of miaking a charge for ice water supplied guests in their institutions. If their hotels are not supplied with running ice water, there will have to be better rea- sons than I have heard advanced for making this charge. Ice water, and plenty of it, “with a smile,’ was al- Ways one of the services rendered in the good, old days when. the landlord was bestinrring ‘himself to take on more tonnage at the rate of $2 per day, American plan. Why doesn’t some- one suggest a charge for the furnish- ings of the guest room, or will they draw the line by charging for steam heat? The Greeters of America are again interested in a drive to raise funds to perpetuate the Greeters’ Home, at Denver. A further endowment fund of $250,000 is the goal it hopes to reach this year. The home proper was a gift, but the discovery has been made that as the years advance there will be increased demands made upon the facilities of this institution. It will be unnecessary for anyone to in- form me that it may be necessary for other state organizations to lag baick on account of Michigan. She always has her quota ready when the bell rings. Now that ithe hotel men ‘have made the great fight and come out victorious on the liquor proposition, they are go- ing to turn their attention to matters more particularly in their own sphere —the elimination, or rather, the regu- lation of unfair competition If the campaign is handled with the same degree of nicety as the one just men- tioned I see ahead another record of accomplishment. Franklin Moore, recently manager in Detroit for the S. W. Straus hotel Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 November 23, 1932 . Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mor. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria oie Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -:- 400 Baths : RATES $2.50 and up per day. | o CODY HOTEL GRAND RAPIDS RATES—$i up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. = GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elhott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mor. Muskegon “se Michigan Columbia Hotel KALAMAZOO Good Place To Tie To _—— HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER < ; ions November 238, 1932 MICHIGAN TRADESMAN 17 interests, and, before that manager of Hotel Roosevelt, New Orleans, has been made manager of the well-known Read House, at Chattanooga, Tenn. Mr. Moore enjoys a National acquaint- ance. His early hotel experience was acquired with the Fred Harvey system. President Thos. D. Green, of the American Hotel Association, is credit- ed with having made this statement concerning the activities of his organ- ization during the recent National campaign: “The American Hotel Ass- sociation ‘has become an important factor in the campaign against National prohibition. Having just returned from a tour of the Umited States, which brought me in close contact with prominent hotel keepers in all parts of the country as well as with anflu- ential politicians. of both parties, I speak with authority concerning the hotel position in this campaign. There is absolutely no qualification to my statement that hotel men and women are more interested in repeal than in any other National issue, andi that they consider relief will come only from Congress, regardless of who occupies the White House. The American. Ho- tel Association maintained strict neutrality in the presidential contest.” “Looping tthe Loop,” in the Hotel Review offers this: “To George W. Lindholm, new manager of the Drake, we extend a hearty welcome and best wishes. Since ‘his arrival from ‘the Waldorf (New York) where he was assistant senior manager, a couple of weeks ago, we have been. able to get only a few glimpses of this busy man.” It seems hardly necessary for me ito mention that this refers to our G. W. L. who used to be assistant manager of the Book-Cadillac. The National Food, Cookery and Allied Trade exposition is carded to be held at the Palmer House, Chicago, Nov. 21 ito Dec. 3. This will be a con- vention of the leading chefs of the country and many practical demon- strations will be made at their hands, as well as addresses on ithe subject of commercializing food products. I should say ‘that every Michigan ho- telier who is interested in food service would feel warranted in attending this gathering. The Childs company, interested in catering in all parts of the Nation, has, at several of its stations inaugu- rated a free delivery service for the several meals of the day for which no charge is made tto the customer. Delivery boys, clothed in a special white Childs’ costume function with- in a reasonable distance. Any order over 20 cents will be delivered at any time. A _ special lunch at 35 cents, which is the major price line for these restaurants, is being promoted. In- cluded in the lunch ts a container of coffee if the meal is for one person, and: a thermos of coffee if the luncheon is for two or more, afterwards tthe service equipmient is called for, but there is no charge beyond the price of the luncheon. [I shall watch this new departure with much interest. It cer- tainly is a great advertising stunt, but the question of profit will have to be practically demonstrated. At Detroit Statler last week a dem- onstrattion in meat cutting was made under the auspices of the National Live Stock and Meat Board, at the invitation of the Detroit Caterers As- sociation, of which Fred P. Vance is president. Other Detroit kindired as- sociations were interested. Cuba has just completed an asphalt highway, over 600 miles in length, which ‘has not a single railroad or street car crossing, the road either go- ing under or over such traffic hazards. Furthermore the road is marked with iron disks in the center of curves, making for fast driving with safety. Mrs. Millard Sacre has been appoint- ed assistant manager of Hotel Bel- crest, Detroit, under H. B. Friedman. She has previously been associated with Hotel Whittier and the Park- stone Hotel, conducted by chain in- teresits. A Philadelphia hotel announces a cafe in which children. are served rea- sonable portions at half price. I be- lieve it is a very good idea and I wish it could be carried out to the extent of supplying lodgings for the juvenile members of families who are touring through the country. Nature has or- dained that children are a “necessary evil,” but when it comes to paying hotel bills they are an expensive one also. Some landlords make an equit- able reduction in rates where the little folks are included in the family en- semble, but a great many do not, al- though to me it has always seemed a departure well worth undertaking, It very generally encourages the move- ments of family parties, especially among those of moderate means. The question of unemployment among hotel operatives in California shows no improvement whatsoever. There are several hundred deserving applicants for every vacancy. I have repeatedly warned my acquaintances in the East to keep away from here unless. they are provided with round trip tickets and can afford to make the trip. Of course this applies to every. line, but more noticeably in the hotel field. The “sunshine and roses” are well worth the price of the trip— if you can afford it—but jobs are few and hard to get no matter what credentials one may bring him. “Native sons” are shown the prefer- ence when vacancies are filled. A good deal of free advice is in- variably handed the American farmer for ‘tthe reason, I sometimes think, that the is loath to talk back. Secre- tary Hyde is one of several who feel that the “ignorant” agriculturists need to be coached. While the average farmer may not be a good business man it will have to be conceded that he has gotten along very well without the help of “pink tea” experts in the past, and it is going to be akin to handling dynamite to git him into any sort of an organization for ‘the pur- pose of curtailing output and raising prices.. Experience, in such cases, will undoubtedly prove the best teacher. While the city of Chicago is under- going the renovating process and try- ing to find out “where they are at,” tt seems ‘to me that if they would in- voke the processes of the deportation system they would find themselves more generally free from racketeers than they are at present. One needs only to look over their municipal score board, to discover that Ameri- canism is sadly lacking there. Frank S. Verbeck. —_—__»> +. -__- Report of Receiver of the Rowe Hotel. Ernest W. Neir, receiver of ‘tthe Rowe Hotel, has filed with the Kent Circuit Court the inventory and ap- praisal of the assets of the estate and his quarterly report of operations as receiver and his recommendation as to the most advantageous method of ef- fecting the disposition of the assets as follows: All matters pertaining to the imven- tory and appraisal now on file, which shows in substance that the real es- tate has been appraised at $650,000 and the furnishings and equipment at $80,775. The report of tthe receiver, which shows a net operating profit from July 7 to October 31, 1932, of a small amount, and this recommendation that the operation of the business be con- tinued. The recommendation is based upon the fact, among others, that the first seven months of each year are the ones which have proven most profit- able in the operation of the hotel. The petition of Russell J. Boyle for reclamation of the personal property in an apartment of said hotel occupied by said Boyle. The value of the prop- erty therein has been appraised at the sum of $5,000. To consider the situation concern- ing the mortgage on the furniture, furnishings and equipment of the ho- tel given to secure the payment of debentures in the sum of $200,000. The debenture holders have given notice that because of default in the payments of interest due on said in- debtedness, they had elected to de- clare the entire sum of $200,000 now due and payable. —_~--.__ Questions of Interest To Grocers and Clerks. No. 1. Question: How much fruit must preserves contain in order to be legally labeled “preserves”? Answer: All articles labeled “pre- serves” must contain at least 45 per cent. of fruit; the remaining 55 per cent. must be sugar. No. 2. Question: What is to be done with cheese that is received in swollen condition? Answer: Cheese that has been in transit for some time in warm weather frequently becomes puffed or swollen before it reaches its destination. Do not cut such a cheese, but take a fine wire and puncture the cheese in two or three places, then turn it upside down. Ina short while the cheese will return to normal. If the cheese should be cut while in the swollen condition, it will collapse and become unfit for sale. No. 3. Question: What is tripe? Answer: Tripe is the fatty lining of the stomach of several food animals. After cleaning and boiling it can be served either fresh or pickled. No. 4. Question: On what does cin- namon depend for its flavor? Answer: The oil contained in the various grades of the bark of the cin- namon or cassia tree determines its flavor. The higher the grade and qual- ity of oil in the bark, the sweeter the taste. No. 5. prunes? Answer: A variety of prunes, yellow in color. When growing they resem- ble green gage plums. No. 6. Question: What is the differ- ence between the Virginia and the Spanish varieties of peanuts? Question: What are “silver” Answer: The kernel of the Virginia variety is large and oblong, while that of the Spanish variety is small and almost round. The peanuts of the Spanish variety contain more oil than those of the Virginia variety. No. 7. Question: Why is Georges codfish so called? Answer: Because it is caught in the vicinity of what are known as Georges Banks, a fishing ground off the coast of Maine. No. 8. Haddie? Answer: A lightly slated and smoked haddock, with the head off. It is split open the entire length and part of the backbone removed. (The word “Fin- man” is a corrupt spelling of Findon, a fishing village near Aberdeen, Scot- land, and was originally applied to the haddock cured at that place.) No. 9. Question: What is glucose? Answer: Glucose is the trade name for syrup made from starch, usually from corn starch. No. 10. Question: Of what is marsh- mallow cream made? Answer: It is usually made of gela- tine, corn syrup and sugar, flavored with vanilla extract—Kentucky Gro- Question: What is Finnan cer. West Michigan Fat Stock Show. Starting with thirteen animals in 1928 the West Michigan Fat Stock Show has years to eighty-five animals and this year for the first time will have entries for fat lamhs, Dates. for the show are December 6, 7 and 8. For the fifth year the show will be held in the Golden & Boter garage at 55 Market avenue, Grand Rapids. All cattle must be in their stalls by Dec. 6. Judging will start, Tuesday morning at 9:30 o'clock, when Robert Mackie, of Michigan State College, will start judging the lambs. The cattle judging will start at 1 o’clock the same day. The sale of the cattle will start at 12:30 Thursday, Dec. 8. The lambs will be sold first. The auctioneer will be Colonel N. G. Kraschel, of Harlan, Mr. Kraschel has sold for years the carload lot of Angus cattle at the International Livestock Show. On Tuesday evening the exhibitors and herdsman will hold a banquet. Music will be furnished by the 4-H club orchestra from Zeeland. Wednesday night a meat cutting demonstration will be given by D. W. Hartzell, of Swift & Co. Music will be furnished by Ryskamp Bros. band. Livestock entered in the show are limited to counties in the West half of the Lower Peninsula. Entries are coming from as far North as Traverse City and South to Battle Creek. Fred Fuyzek, of Grand Rapids, is president, A. J. Longstreet and Guy Soper, of Grand Rapids, are vice-presi- dents of the show. K. K. Vining, Kent County Farm Agent, is secretary and ‘treasurer. An admission fee of 25 cents will be charged on Wednesday and Thursday. ——__--~ Floor Coverings. Buying activity in the floor covering markets is limited. There is some improvement in retail sales, but it does not reflect in the primary field. Two of the leading manufacturers of lino- leums and felt base goods have ad- vanced prices to become effective the middle of December. The imported rug market is quiet, but continues on a fairly firm basis. ——_++>___ Give up and you can give nothing else. grown in five noon Iowa. 18 DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. 2 Michigan State Pharmaceutical Association. President—F.. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Time To Think of Boosting Christmas Sales! To the wide awake pharmacist, the soon-to-be-here Christmas season should mean a marked increase in vol- ume of business. Business, however, —and this applies to Christmas busi- ness—‘goes where it is invited,,’ so here are brief descriptions of five tried and tested methods of inviting more Christmas business into your store. 1 During the Christmas season, more than at any other time during the year, people seem to appreciate gestures of good will. An up and coming young pharmacist of my acquaintance recog- nizes this fact and takes advantage of it—and profits accordingly; not only during the Christmas season, but dur- ing the remainder of the year as well. It is this pharmacist’s habit, about a week or so before Christmas day, to purchase a quantity of holly and cut it up into small lengths suitable for wear in the coat lapel. Each piece is then enclosed in a small envelope on which is printed this verse: With this sprig go our wishes For your health and good cheer Through the Holiday week And the rest of the year. One envelope is presented to each customer, and the gratitude each un- failingly displays is out of all propor- tion to the intrinsic value of the gift. And when a customer feels gratitude toward a store, he expresses it by buy- ing there. if. Another enterprising New York pharmacist, who realizes that the Christmas gift-giving custom holds possibilties for him, pondered for a long while before he hit upon this ex- tremely clever—and effective—way of realizing these possibiltiies. To a carefully selected list of women in his neighborhood he sends each year the following letter, process-printed in his own handwriting on a heavy sheet of green letter paper, to give it the appearance of a personal letter. The letter reads: Dear Mrs. Jones: Perhaps I shouldn’t be writing to you in this bald-faced manner, but I know darn well that you intend giving me a Christmas present and, while I’d like anything you gave me, may I sug- gest some that I’d really like, and which nobody could borrow? I was in the Court Pharmacy the other day and they have a lot of things for men that I’d like. To help you, I’m listing a few suggestions in the You know who I am, don’t Well, I’m just your husband, or margin. your MICHIGAN ices brother, or father, or uncle. Anyway, I’m an average Man. On the margin of the page, were list- ed a number of items such as shaving appliances of all sorts, cigars, cigaret- tes, etc., humidors, novelties, etc. The same letter, with slight changes, is sent to a selected list of men cus- tomers, listing gifts suitable for the women of their family. Because of its originality, this letter commands attention, which is no easy thing for an advertisement to do at any time, and which is especially hard at Christmas, when the mails are liter- ally flooded with advertisements of all kinds. i Another pharmacist last year tried the following stunt with very gratify- ing results. Toa carefully selected list of people whom he knew to be good credit risks, he mailed out attractive two-color Christmas cards which read: A Christmas Greeting and a Christ- mas Gift for you. To avoid giving you something which you don’t want, and to ensure your getting something you do want, I have asked John Robinson, the Phar- macist, to honor this order in the amount named below. John Robinson, the Pharmacist Main Street, City. Please deliver to _____ _---merchandise which (he) (she) may select, to the amount of $____ and bill me for same. Sipmed: 9 With the cards went a letter explain- ing that the use of them would save a lot of worry over what to give some- body; that the cards would be honored in any amount when signed; and that additional cards would gladly be sent on request. The idea went over with a bang. The complete cost of printing and mailing five hundred of these cards came to but twelve dollars—zut the business they brought in came to al- most four hundred dollars! Numerous requests for additional cards were re- ceived and, in addition, the scheme served to bring the store in contact with a host of new people—the ulti- mate recipients of the gift cards. Due, no doubt, to the hand-picked mailing list, there was no trouble at all in later collecting from the signers of those cards which the store had honored. Ty, A variation of this cheme, and one which is better in that the pharmacist is paid before instead of afterward, is the gift bond idea. These bonds are negotiable, issued for any amount, and are redeemable in merchandise. The gift-giver buys the bond and pays the pharmacist for it then and there, send- ing it to whomever he pleases. The re- cipient of the bond presents it at the store and receives any merchandise of his choosing, to the amount stated in the bond. This idea has been in use for some time but has never, in my opinion, been made the most of. I know an up-state pharmacist, though, who last year sold the president of an investment broker- age house the idea of presenting each of his one hundred and twenty minor TRADESMAN employes with a five dollar bond, thus gaining, at one stroke, six hundred dol- lars worth of business for himself. ¥. A clever pharmacist who realizes that Christmas gifts must look like gifts materially increases his holiday volume by advertising the fact that all gift purchases made in his store will be specially packed in holiday boxes and wrapped in holiday paper. This elim- inates a lot of work on the part of the gift buyer—and eliminates also a dis- inclination on the part of the buyer to purchase articles sold in drug stores because they “don’t look like Christ- mas gifts.” As an added attraction, any gift costing over five dollars is packed in an especially elaborate and attractive gold and black box, with the name of the store embossed in one corner. The store has established the idea among its clientele that any gift in one of these boxes is a “quality gift” and this idea appeals especially to women purchas- ers. The boxes themselves are not November 23, 1932 prohibitively expensive, but are stock boxes purchased in two or three sizes to accommodate various kinds and sizes of merchandise, and imprinted with the store’s name. Morris H. Whitcomb. —_—_—_> > No Drug To Cure Pneumonia Known. No magic ointment, inhalant, or other medical preparation, can be relied upon to cure pneumonia, diphtheria, tubercu- losis, or sinus infections, according to Dr. F. J. Cullen, of the Federal Food and Drug Administration. In spite of this, however, the administration has been obliged to proceed, in recent months against violations of the pure food and drug law involving so-called cures for these maladies. Approximately one year ago, a Fed- eral court, following Government seiz- ure of “cure-all,” ordered the shipment destroyed. The article was labeled as having remedial value for pneumonia, congested lungs, sores, ulcers, coughs, asthma, sore throat, and numerous re- lated diseases. Analysis of a sample of the article showed that it consisted es- HOLIDAY Distributors of OWNEY's Diam POPULAR SINCE 1865 CHoco.Ares CANDIES PUTNAM FACTORY NATONAL CANDY CO., INC. Grand Rapids, Michigan 1932 items for retail trade. Grand Rapids HOLIDAY GOODS NOW ON DISPLAY Best Line We Have Ever Shown We Invite Comparison as to Price and Quality Goods That Sell the Year Around and some of the best imported and domestic We have merchandise to suit every purse. Come—see—and believe. All goods marked in plain figures, and we have sold some good size orders of Holiday Goods this year—and we expect a good year. You can’t sell unless you buy—and some are always buying. This is your invitation to look it over. Displayed in our own building 38-44 Oakes Street—Second Floor Hazeltine & Perkins Drug Co. LINE Michigan ie nee siancaiiaietiage Scar oastc. Bze% November 23, 1932 vs MICHIGAN TRADESMAN 19 sentially of petrolatum mixed with John Fehner, the wellknown mer- WHOLESALE DRUG PRICE CURRENT about 6 per cent. of oil. chant of Spe was a a caller During past years, Federal food and ast week, having recovered from a : : : eg > ie severe cold which has kept him in bed Prices quoted are nominal, based on market the day of issue. drug officials have seized numerous for the past two weeks. Acid G Hemlock, Pu., 1b.2 00@2 25 . : f emlock, a ls 5 consignments of drug preparations A. Perrior, of Raco, who for a num- Acetic, No. 3. Ib. 06 @ 10 # Aloes, Hasadces Heml’k Cone lb. 1 00@1 25 falsely and fraudulently recommended ber of years conducted a small store Baris rae: or iia oS eae Ee oa fee ie. 6 oe 26 as having therapeutic worth in the amd gas station, has sold the Laepon cle Stok ho t6 @ «44 Aloca, Socatring Lav. Flow., lb. 4 00@4 25 treatment of pneumonia diphtheria, in- and building to J: W. Schnepp, ~O Citric, Ib. ._.- 40 @ 55 Ee oo @ 7 Lav. Gard., ib. 1 25@1 50 EP ae , conducted a similar business about Muriatic, Gom’'l., Powd. ib. __ @ 80 Lemon, Ib. -. 2 00@2 25 fluenza, pleurisy, bronchitis, and relat- two miles beyond Raco toward Hul- Ib. Seater se 9 ae first, 1 ¢ pe ee pgs ozs. ] " ‘i i +] e Nitric. Ib. — __ @ rabic, sec., 3 5 Mustard, art., ozs. 35 ed disorders, Doctor Cullen declares. bert og pray 7. — Gale 15 @ 25 Arabic, sorts,lb.15 @ 25 Orange, Sw., Ib. 4 00@4 25 Whereas, the great majority of man- Puilt the building, making sever Sulphuric, lb. -. 03%@ 10 Arabic, Gran., lb. 35 Origanum, art, , g J Me 1 : : : ae f siel 4 provements, also enlarging the place Tartaric, lb. -... 35 @ 45 Arabic, 2d, ib. 25 a) I 1 00@1 20 ulacturers putting out medicines ad- and restocking the store with a com- Alecohot Asafoetida, 1b.__- 500 60 Pennyroyal, Ib. 3 25@3 50 vertised for these diseases label their plete line of groceries, confectionery, Denatured, No. 5, a aa ie ye. g a .. 3 “s: - goods in compliance with law, it is cigars and tobacco. He also carries oe oe 42505 00 Guaiac, Powd.- @ 70 Rose, Geran. ozs. 50@ 95 wise to compare statements on the ‘unters’ ee ne = oo hn Be Weed, Gal 60 King’ = d.. Ib. o a nee Ib... 1 50@1 75 i Si specially during the huntin : ino, powd., 00 ons. ha. 15 labels of the packages, or in circulars business, especially during the . Alum-Potash, USP Myrrh, Ib. _.___ @ 60 Sandalwood, : {oe : season. : ; Lump, Ib. ---.. 05 @ 13 Myrrh, Pow.. Ib. @ 75 E. I., Ib. ---12 50@12 75 accompanying them, with the claims Most of our mighty hunters are still | Powd. or Gra.,Ib.05%@ 13 Shellac, Orange W.t.h .. «meats touri th d d hile the A onl lb. sa 25 @ 3 Sassafras . i i rertisi r - touring the woods an while mmonlia = I 5 Sas i made in outside advertising. The Food le has been great for the past Concentrated,lb. 06 @ 18 Ground, Ib__ 25 @ 35 true, lb. ---. 2 00@2 25 and Drug Administration has no au- ‘ . a 7 4-8, Ib 05%@ 13 Shellac, white, Syn, Ib. .. % @i 00 feces 4 : ee fd week, many of our Sooites are still ee 5%@ 13 (bone dr’d) Ib. 35 @ 45 Spearmint, lb... 3 00@3 25 ority to censor adver ising or rug without their buck, but the optimist is Carbonate, Ib.__ 20 @ 25 Tragacanth. Tansy, Ib. --.. 5 00@5 25 preparations. Its jurisdiction is limited willing to stay the limit and assured Beate Ee = x ¢ = Se - Eres 75@2 00 ee ae * ; a " ; ; sey ivi i uriate, Gra., Ib. Oo. 2, Ibs. ____ 1 50@1 75 ‘yme, “ entirely to statement made on labels or 3 ee Muriate, Po., lb. 20 @ 30 FPow., Ib. {1 25@t 50 Wisterareso ea in printed matter accompanying the : ee : ae : Arsenic Honey Cal, true, Ib. 0@6 25 : Lo turkey crop is plentiful and the price pong | 07 i Poon ____ 25 Birch, Ib. -. 3 00@3 25 articles in interstate trade.—(Depart- is very low. i Balsams ? eau @ 40 oem 75 @1 00 ment of Com : It communit ouse was Copaiba, Ib. -.50 @ 80 ed, b.-_ 5 t merce.) ae Sau E O “itt ea a =D | ie Gana i 2 oeers 40 AS race Pressed Wormwood, Ib. 7 00@7 25 —— opened last week with Capt. Jos. Deer- Fir “GRE Ib. 65, @1 0000 Py rannoa--- == 60 Ole Heavy Hay Bere: wood in charge The city is tofm- poy mm. 2 00@2 20 Hea ee Peraaive Castor, gal. -_ 1 35@1 60 ' % : nish light and water while all other Tol ih 2 1 50@1 8 i ee pape _ ee 00 Cocoanut, lb. __ 22%@ 35 King Ragweed started some time expenses are to be paid by the county, Blarics 2 in” ae a eth ag Cad ter, ae ea ago on his fall campaign to make the with an appropriation of $1,200 for Cassia, Indi Cot. | C ; go ot. Seed Gals. 90@1 10 human nose the seat of untold anguish that purpose. Much of the food will Ca a ae 20 ' = Madras, Ib. -__. 2 00@2 25 Lard, ex., gal. 1 ssol 65 for all those thousands who have in- eee sneer ey Saigon. Ib. _ @ 40 |, Insect Powder ; jard, No. 1, gal. 1 25@1 40 : : : up of allowing “floaters” to remain bu Saigon, Po., lb. 50 @ 60 @ Ih 22 eg Fi raw, gal. 60@ 75 herited or otherwise acquired sensitiv- two days will be adhered to as it was Elm, lb. -____. 35 @ 40 Lead Acetate ‘Roa oe A : : : : Elm, Powd., lb. 35 @ 40 Xtal, Ib. —_____ 17 5 ; ity to hay fever 1 , @ 25 eas a : ast year. . : Elm, Gd, Ib... 40 @ 45 Powd. & Gran. 25 @ 38 ocxtt@ Bal. -- 1 25@1 35 Calvin Coolidge inaugurated the . The EL Lene . a ee ae Sassafras (P’d lb. 45) @ 35 Licorice “a gal.__ 2 50@3 00 season in Vermont—a sneeze that was here wl e please o know at ne Soaptree, cut, lb 15 @ 25 Extracts, sticks, Pp . ee head hic : , has made good in Portland since leav- Soaptree, Po., Ib. 25 @ 30 per box -...150 @2 00 Sperm, a i so; a reard around this country, and not ing here about thirty years ago, after Berries Tamenges, Ib. -. 40 @ 50 ‘Tanner. gal. -. 78@ 90 only heard but felt. The city authori- representing Swartchilds & Shiltens- pa 1 oe @ e fafers, sees) box @1 50 Tar, gal. te 65@ 75 ties here have ordered a carnage of berg, the Chicago packers, operating Juniper, Ib. 10 @ 20 Buchu, ik. saat @ 50 ale, gal. -_. @2 00 ragweed. But if every ragweed in the =| op ae ae Sao ae a oe Blue Vitriol Buchu, Ib.. long- @ Gum, ozs. Sito, ; id. lef the West and started with Pound ~________ 05 @ 15 uchu, P’d., Ib. @ 60 a city were cut down, pollen balloons a Tene POF : : : Sa oC i 20 00@20 50 ; : ; his brother in the packing business in sage, bulk, lb. 25 @ 30 Bouas ozs., $1.50; would yet drift here from great dis- Portland. That they have been suc- P’d or Xtal 1 06 @ 13 Sage, loose oe obs, neon B 00@21 50 tances, cessful will be noted by a stock report Brimstone Sage, ounces. Ss @ 85 OID , : : 1? : e es = SS Se Me —= 4) 06 The pollen is worst in the Middle which shows that stockmen have been Pound GF em @ 10 ae Pid & Grd. @ 35 Warattlne @21 50 > : i j r ! i 44) a, > West, notably Kansas City. Suffer- materially benefited by marketmg pong 60 @ 7% Alexandria, 1.50 @ 60 Pound 2. 06%@ 16 ers can escape it by going to Europe otherwise useless — animals. Aged Cantharides Tinnevella, Ib.20 @ 30 Papper : P 7 ee . . Sheep from the wide sweeping range Russian, Powd. @1 50 Powd., lb. 25 @ 35 Black, gerd, lb. 30 @ 40 where there are no ragweeds. Relief jands of the Pacific Northwest, mostly Chinese, Powd. @1 25 vine ie Ib. -. 20 @ 25 Witte ck Baye 2 @ 55 can be had also in the pine belt of the nearly worthless ewes, savene pon . Chalk va Ursi, < Ib. @ 30 aon icmeue 45 N i) heh in ; edi alues, which have rayons, : ime sips age page — a a se financial pepsi dozen__ @3 60 quae pn a ag @ Ga oe % as in the White Mountains, : : ustless, doz. @6 00 ride, large, dz. @1 45 : foundations of many a stock company, French Powder Lycopodium Amber, Plain,lb. 12 @ 17 Ragweed pollen acts on the moist began to move toward Portland where Coml. - €6@ in Found 35 @ 50 a Whe” ib. 14 @ 19 membrane of the nose in the same, if Schlesser Bros. packing plant convert Precipitated, Ib. 12 @ 15 Magnesia un ween _ li @ 22 . : : : : foad BF t. Erovered. &. ..14 @ 16 Carh.. %s i. _. @ 30 e, 20 @ 25 less intense, way that poison ivy acts them into dog food. ourteen trucks E g Snow White, lb. 22 @ 27 h I infl i spent the day in moving 2,200 head ee ean ifs, - = * Plaster Paris D on the skin. t creates inflammation : — : Capsicum arb., P’wd., lb. 15 @ 25 er Paris Dental . . ss from a field in the Larch mountain pogs jp 60 @ 70 Oxide, Hea., ib. @ 75 Parrels ~~... @5 25 , - o 7 . a eee ’ ov) 5 ‘ of the devil’s own making, hitting the area. From now until March fleets of | Powder, Ib. __. 62 @ E5 Oxide, light, Ib. @ 75 ‘Less, Ib. ao 034@ 08 strong as well as the frail. we trucks will be handling sheep ee the a Cloves a a Fone Menenae eau on" a a A : ing . above 10, interlan rawin me of them ole, Ib === 25 @ 3 Feund | 00@4 40 part from going up § ce hinterland, d . g so a my -Powdered, Ib. 2. 30 @ 40 FEES iquor, lb. -—--- @ 40 fi in the at to certain mountains from as far away as Montana an 3 YY. Potassium eet in the alr or to ce d Gacaiaa Pound 1 25@1 35 : : Wyoming at the rate of 1,000 to 1,500 W Acetate, Ib. _. 60 @ 96 or to Europe or taking a sea trip, ae ne annals Wall go theoneh = = 12 85@13 50 a Morphine Bicarbonate, lb. 30 @ 35 : : a ; ; ee : ’ opperas Unces ) B medical science regards the hay fever the Portland plant and before another Xtal, Ib. -. 08%@ 10 %s —..._... ae e Sry mage Ib. a a sufferer’s best bet as desensitization year has elapsed the Schlesser bee eee Ib. es 04 @ 15 a Mustard Carbonate, Ib. 30 @ 35 i Pen, No 224 _ 00 Pep, No. 350 — 1 00 Krumbles, No. 412 ___ 1 35 Bran Flakes, No. 624 1 80 Bran Flakes, No. 602 1 50 Rice Krispies, 6 oz. -- 2 26 Rice Krispies, 1 oz. -- 1 10 All Bran, 16 oz. ---_ 2 25 All Bran, 10 oz ----- 2 70 All Bran, % oz. ---- 1 10 asp oil Hag. 6 1-Ilb. 27 Whole Wheat Fla., 24 1 9 Amsterdam Brands Gold Bond Par., No.5% 7 60 Prize, Parlor, No. 6_. 8 00 White Swan Par., No.6 8 50 ROLLED OATS Purity Brand Instant or Regular al | PRENIUN OATS ons ieee oA "Ta — ——— =~ Small, 24s .__._______ 1 53 Large, i275 —____-- 1 85 China, large, 12s -- 2 70 Chest-o-Silver, 12 lge. 2 98 Glassware, 12s, large 2 25 Purity Oat Snaps, 24s 2 20 Post Brands Grapenut Flakes, 24s Grape-Nuts, 24s ----- Grape-Nuts, 50 ------ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties, 36s -- Post Toasties, 24s -- Post Bran, PBF 24 -- Post Bran PBF 36 -- bo DS by POY OTH 69 bf tro or BRUSHES Scrub Solid Back, 8 in. —-..- 1 50 Solid Back. 1 in. ---- 1 75 Pointed Ends —____ 1 25 Stove Shaker: 1 80 No 60 2°00 Peernicess .2 2 60 Shoe No. £4) 2... : ae No. 2-0 220°)". ; :@ BUTTER COLOR Dandelion ....- 2 85 CANDLES Electric Light, 40 lbs. = : Plumber, 40 Ibs. ---- Paraffine, 6s —--—-.- ae Paraffine, 12s —--..-- 14% Wickine 40 Tudor, 6s, per box -. 30 CANNED FRUITS Hart Brand Apples No: 10 4 75 Blackberries Pride of Michigan —--- 2 55 Cherries Mich. red, No. 10 ---. 5 26 Red, No. 2 3 Pride of Mich., No. 2 2 60 Marcellus Red ------ 10 Special Pie —_-... 1 35 Whole White -------- 2 8 Gooseberries ~~ Raspberries NO. 2 222 3 25 No. 1 2 00 Marcellus, No. 2 _.__ 2 35 Pride of Mich. No. —_ 2 90 Strawberries MG, 2 2 3 00 Boe 2 1 20 Marcellus, No. 2 1 80 CANNED FISH Clam Ch'der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, small —- Cod Fish Cake, 10 oz. lp doe ee bots Dot or o Cove Oysters, 5 oz. -. 1 35 Lobster, No. 4, Star 75 Shrimp, 1, wet... = 45 Sard’s, 4% Oil, Key __ 4 25 Sardines, 4% Oil, k’less 3 35 Salmon, Red Alaska__ 1 90 Salmon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 20 Sardines, Im. \%, ea. 6@16 Sardines, Im., %, ea. 25 Sardines, Cal. 1 Tuna, % Van Camps, Gem, 2 75 Tuna, 4s, Van Camps, Rog.) oe 1 35 Tuna, ls, Van Camps. OZ. 2 3 60 Tuna, %s, Chicken Sea. Om 1 85 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut 10 Beef, Med. Beechnut 50 Beef, No. 1, Corned __ 2 00 Beef, No. 1, Roast __ Beef, 2% oz., Qua.., sli. Beef, 4 oz. Qua., sli. Beefsteak & Onions, s. Chili Con Car... 1s _._- Deviled Ham. %s -_-- Deviled Ham, %s —--_ Potted Beef, 4 oz. Potted Meat. 4 Potted Meat, % Potted Meat. % Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf, Medium —. 2 25 bt DO Ht DO DD BS fo DO PLO OO wo oO Baked Beans Campbelis 2.0.2. >. 60 Quaker, 16 0Z,. 2-2. 57 Van Camp, med. -__-- 1 25 CANNED VEGETABLES , Hart Brand Baked Beans Medium, Sauce, 36 cs. 1 70 No. 2% Size, Doz. _._ 90 No. 10 Sauce —._..-._ 4 00 Lima Beans Little Quaker, No. 10 * - Baby, No. 2 Pride of Mich. No. 2-- " = Marcellus, No. 10 __-. 6 50 Red Kidney Pont No, 19 ss No: 2 5 5 ae 8 Of. 220 ee 60 String Beans Little Dot, No. 2 ---. 2 2 Little Dot. No. 1 ---- 1 80 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2__ 2 00 Choice. Whole, No. 2-. 1 90 Cut No. 10 _.. 9 00 Cut ND. 2 222 1 60 Pride of Michigan -. 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 ---- 2 26 Little Dot, No. 1 ---. 1 80 Little Quaker, No. 1_- 1 45 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 80 Choice, Whole, No. 1 1 35 Cut No. 10222 9 00 Cut, No. 2 Pride of Mich., No. 2 1 25 Marcellus Cut, "No. 10_ 6 50 _ a sc Beets Extra Small, No. 2 -. 2 50 Fancy Small, No. 2 -- 2 00 Pride of Mich., No. 2% 2 00 Hart Cut, No. 10 -_-- 5 00 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2 ---- 90 Carrots Diced: No. 2 95 Diced, No, 10 _...__ 4 00 Corn Golden Ban., No. 2-- 1 20 Golden Ban., No. 10 10 00 Little Quaker, No. 1. 90 Country Gen., No. Pride of Mich... No. 1 80 Marcellus, No. 2 ---- 95 Fancy Crosby, No. 2-- 1 15 Whole Grain. 6 Ban- tam. No. 2 —...--- 1 45 Peas Little Dot. No. 2 ---- 2 40 Little Quaker. No. 10 11 25 Little Quaker, No. 2_. 2 15 Little Quaker. No. 1. 1 45 Sifted E. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Belle of Hart, No. 2-- 1 75 Pride of Mich.. No. 2-. 1 45 Marcel., Sw. W. No. 2 1 55 Marcel., E. June, No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin No 100 4 75 No 26 8 1 30 Sauerkraut No: .100 00 No. 235) 1 35 Noo 2 oo 1 05 Spinach No: 2%. 2. 2 25 No 2 2 1 80 Squash Boston, No. 3 ___..... 1 35 Succotash Golden Bantum. No. 2 2 10 mast, No. 2 oe 1 80 Pride of Michigan —-_ 1 65 Marcellus, No. 2 ~--. 1 15 Tomatoes No 1B: oe 5 25 No. 2% _-- 1 80 No, 20 1 40 Pride of Mich., No. 2%% 1 45 Pride of Mich., No. 2.1 26 CATSUP Sniders, 8 oz. —..-—_- 1 20 Sniders, 14 oz... -.--- 1 85 CHILI SAUCE Sniders, S$ 02. —--.---— 1 65 Sniders, 14 oz. -~----- 2 25 OYSTER COCKTAIL Sniders, 11 oz. 2 00 CHEESE Roguefort 2 5 Wisconsin Daisy --~-- 14% ‘Wisconsin Twin —--__- 13% New York June ---_--- 24 Sap. Salo oo 40 BANC oe ee 15 Michigan Flats -------- 14 Michigan Daisies -~----- 14 Wisconsin Longhorn ~-. 15 Imported Leyden ------ 23 1 lb. Limberger ~.-----. 18 Imported Swiss -------- 50 Kraft Pimento Loaf -- 21 Kraft American Loaf __ 19 Kraft Brick Loaf —__... 19 Kraft Swiss Loaf ~----- 22 Kraft Old Eng. Loaf __ 32 Kraft, Pimento, % Ib. 1 50 Kraft, American, % lb. 1 50 Kraft, Brick, % Ib. -- 1 50 Kraft, Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack --_- 66 Adams Dentyne —------- 65 Beeman’s Pepsin —-_----- 66 Beecnhut Peppermint -_ 66 Doublemint 66 Peppermint, Wrigleys __ 66 Spearmint, Wrigleys --- “4 Jqiecy Fruit oo: Wrieley ss P-Ko oso ee TeADEITY 2202s 66 CHOCOLATE Baker, Prem., 6 lb. % 2 50 Baker, Pre., 6 Ib. 3 oz. 2 55 CLOTHES yo Hemp. 50 ft. --. 2 00@2 25 Twisted Cotton, 50 ft. 2. 1 50@1 75 Braided, 50 ff) 2222 1 Cupples Cord -.---.-- 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand -~-------- Boston Breakfast ___. 25% Breakfast Cup -—----- 23 Imperial ....-- 37 So 19 Majestic 2.2 30 Morton House —------- 34 Nedrow 22.200 28% Quaker 22005 31 McLaughlin’s Kept-Fresh Coffee Extracts M. Y.. per 100 _.....- 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50, 1 lb. 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK a See on Page. Baby .____.... Quaker, Tall, 10% oz. 2 30 Quaker, Baby, 4 doz. 1 15 Quaker, Gallon, % dz. 2 30 Carnation, Tall, 4 doz. 2 55 Carnation, Baby, 4 dz. 1 28 Oatman’s Dudee, Tall 2 50 Oatman’s D’dee, Baby 1 25 Pet, Tall 2 59 Pet, Baby, 4 dozen __ 1 25 Borden’s Tall, 4 doz. 2 50 Borden’s Baby, 4 doz. 1 25 CIGARS Hemt. Champions -. 38 50 Webster Cadillac .... 75 00 Webster Golden Wed. 75 00 Wiebsterettes ~__--___ 38 50 Cincos =o. es 38 50 Garcia Grand Babies 38 50 Bradstreets - -_--. 8 50 La Palena Senators. 75 00 Odins 2.2: 38 50 R G Dun Boquet -- 75 00 Perfect Garcia Subl. 95 00 Budwiser -.---.----~-- 19 50 Dry Slitz Stogies -_ 20 00 Tango Pantellas -._. 13 00 SKVMBeOS 220650 19 5¢ Hampton Arms Jun’r 37 50 Trojan os ee 35 00 Rancho Corono —_---- 35 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kiodecenrtan. pees 4 MJCAGOr 2. e 0944 French Creams -_--_. 10 Paris Creams .... 12 Jupiter. 2s 09 Fancy Mixture. ..____ 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 25 Nibble Sticks —-_u__ ok do Chocolate Nut Rolls — 1 50 lady Yernon. 222... 1 15 Gum Drops Pails Champion Gums ~__---__ 14 Jelly Strings... - 14 Lozenges Pails A. A. Pep. Lozenges -_ 13 A. A. Pink Lozenges —_ 13 A. A. Choc. Lozenges —__ 13 Motto: Hearty oo oe 16 Malted Milk Lozenges__ 19 Hard Goods Pails Lemon Drops —......__ 12 O. F. Horehound drops 12 Anise Squares 13 bkeanut Squares ____... 13 Cough Drops Bxs, Putnam 6 oo 1 26 Smith: Bros: oo 1 45 Paden's 1 45 Specialties Italian Bon Bons -..-.. 16 Banquet Cream Mints.. 18 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books - are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6° lbl-bexes .... 0 | ae - DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. Y. Fey., 14 oz. pkg. 1¢ Apricots Evaporated, Choice -. 10% Evaporated. Ex. Choice, 11 Haney 222 124% Ex. Fancy Moorpack 15% Citron 24 10 Ib. box sea eM ton tv i pide SiN - SAN RRDRRE gee ch au November 238, 1932 MICHIGAN TRADESMAN Currants Packages, 11 0z. ~----= 114% Dates Imperial, 12s, pitted 1 70 Imperial, 12s, Regular 1 30 Peaches Evap., Choce -----... 09 Bancy 22.25.0020 10% Peel Lemon, American -_--- 24 Orange, American —_--- 24 Raisins Seeded, bulk 2... Thompson’s s’dless blk. a Thompson’s seedless, 15 oz. Seeded, 15 oz. California Prunes 90@100, 25 lb. boxes__@05 80@90, 25 lb. boxes__.@05% 70@80, 25 lb. boxes__@06 60@50, 25 lb. boxes__@06% 50@60, 25 lb. boxes_._@07 40@50, 25 lb. boxes__@07% 30@40. 25 Ib. boxes__@08% 30@30. 25 lb. boxes__@12 18@24, 25 lb. boxes__.@14% Hom Pearl, 100 Ib. marks A) Bulk Goods Elbow Macaroni, 20 lb. 05 Egg Noodle, 10 lbs. -. 12 Pearl Barley 0000, 22) 7 00 Barley Grits —_--_.-- 5 00 Chester oe 3 50 Sage Fist India .-2.- =. -_ 10 Tapioca Pearl, 100 lb. sacks -_ 7% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 Jiffy Punch 3 doz. Carton =... 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White --_-_-._- 510 Harvest Queen ------ 5 20 Yes Ma’am Graham, BOR 2 ee 1 40 Lee & Cady Brands Home Baker -------- Cream Wheat FRUIT CANS Presto Mason F. O. B. Grand Rapids Halt pint. 2... 7 15 One pint =. 4 40 One quart -.... 8 65 Haift galion —...--...- 11 55 FRUIT CAN RUBBERS Presto Red Lip, 2 gro. carton Presto White Lip. ? gro. carton —2-2. oo 76 GELATINE Jeu-O 3 Goz. 22. _- 1 80 Minute, 3 doz, -------- 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz, ------ 1 75 JELLY AND PRESERVES Pure, 30 lb. pails ---- 2 60 Imitation, 30 Ib. pails 1 60 Pure, 6 oz., Asst., doz. 90 Pure Pres.. 16 oz.. dz 1 85 JELLY GLASSES % Pint Tall, per doz. 38 % Pint Squat, per doz. 38 Margarine 1. VAN WESTENBRUGGE Food Distributor Cream oe hs OLEOMARGARINE | i; _____ Problems of Secondary Education. The growth of the secondary school within the past decade has brought an entirely new group of problems re- garding the aims and the program of studies. Both the objectives and the means of arriving at a desirable goal are affected by the complex con- stituency of the school. Formerly the problem was simpte, concerned with the scholarly mnded or the economically favored. The comprehensive high school of to-day faces two questions: What service should the school render to the boys and girls of high school age? By what means shall this service be effectively accomplished? The commission of the National Education Association on secondary education has set up seven cardinal principles or aims in secondary educa- tion and has defined as clearly as may be the service of the school to the community. These -aims involve the physical well-being of the individual, his stock of general information, his civic duties and responsibilities, his training for earning a livelihood, his training for the proper use of his leisure time, his equipment for worthy homemaking, and his character. It is obvious. that the high school program must give the essentials of information and fundamental training that men and women need in our democracy. Our problem is to select these essentials. They must be con- cerned with the present and future, rather than with the past, except as the past provides the background necessary for visualizing and interpret- ing the present. The program must, for example, provide for instruction in the English language first as a medium for gain- ing information and second as a medium for the expression of ideas. It must make the pupils fully con- scious of the rich legacy of the past at their command in literature, but it must also place in their hands the re- particularly where the sources of the present, the literature of the day—the magazine, the news- paper, in which the stuff of every-day life is recorded. It must open the sources of information by teaching how to read intelligently and to «- terpret in all fields of pupil activity. As a tool for ‘the presentation of ideas, to attain the objective sought, whether a business letter, the presen- tation of a business, social or political proposition, or ordinary conversation, training in English concerns the pres- ent in its demands, its materials and its method. It cannot be limited to essay writing or ‘the reading of classics. It must be as comprehensive as the pupil’s interests, a ready and effective means for communicating his ideas. Similarly history, while supplying a background, must be chiefly con- cerned with training for citizenship in our democracy. To the fullest extent of their powers, high school pupils must grasp the problems of our social, industrial and political life and recog- nize the duties and privileges of citizenship. The other subjects of the program must make as large a contribution as possible to the objectives of the high school and must be chosen with that purpose in The content of these subjects must undergo changes from time to time in order better to fulfil their purpose. The objectives of the high school thus determine both the subjects of the program and their content. The program of studies represents all the work offered by the school. In its organization two factors must be considered. The first concerns the facilities of the school for doing cer- t2zin types of school work as dster- mined by the size of ‘the teaching force, the room and equipment tavailable, and the financial support. The second re- lates to the kind of training most needed by the pupils who will attend the high school. Harrison C. Lyseth. view. ——_+2.>—____ White Oak Not a Private Brand. Saginaw, Noy. 21—It has been re- ported to me that in a recent issue of vour paper you made the statement that “white oak” is a private brand owned by Morley Brothers. For your information I wish to assure you that Morley Brothers do not own or never have owned, any such brand. In addition I might add that this brand is not handiled exclusively by us, nor is its sale restricted by the manufacturer, and can, I believe, be purchased by any wholesaler, jobber or distributor. I feel certain that your sense of fair- ness will, in view of these facts, lead vou to correct any injustice which you may feel may have been done us by the publication of an error. R. C. Morley, Jr., President Morley Brothers. —_+ >> Orders Show Gain Over Week Ago. Orders received in New York Mon- day were of somewhat larger size than those of a week ago, reflecting better consumer demand for seasonal ap- parel and also the start of gift and toy shopping. Resident buyers also report that an increasing number of out-of-town stores have put on sales which sent volume totals ahead of the corresponding period a year ago. In other wordis, consumers are respond- ing once more to special sales events, merchandise also appeals from a quality standpoint. The orders so far this week stress holiday accessories, particularly under- garments, negligees, pajamas, hosiery, evening dresses, specials in home items and clearances of coats. 2 To Open Spring Corset Lines Soon. Models featuring the use of rubber- threaded cloth will again be an out- standing feature of the Spring lines of foundation garments to be opened next month. Step-ins and girdles are ex- pected to lead for the new season, w:th the combination. garment retain- ing its position as a staple. It is in- dicated that a price of $8, instead of $8.50, may be established for items to retail at $1. A price of $22.50 is being considered for the $3.50 retail numbers hitherto quoted at $24. Some buying of bandeaus is noted for the holiday trade, with activity in January sales merchandise expected to begin next week. —_>++____ See Spring Coat Prices Steady. No material downward revision. of prices for Spring on women’s coats and ‘suits is contemplated. The views of leading retailers have been can- vassed by the Industrial Council of Cloak, Suit and Skirt Manufacturers on the question of prices, and twenty- eight out of thirty stores assert that they will try to raise the average sale of ready-to-wear handled by them. The belief is emphasized that further price declines will seriously react upon retailers as well as producers. This is the first time in three seasons, council executives said. when a majority of re- tailers were opposed ‘to further de- clines. —__+-__ New Evening Wear Shown. Recent demand for evening wear has spurred manufacturers to intro. duce many new models as the holiday season approaches. Sequins have been used for trimming, but now are found in complete dresses. They are also available in jackets and capes to be worn over Sunday-night dresses. All-lace styles are offered in the popu- lar double-duty dress. One lace eve- ning dress shown employs either a jacket of lace or a less formal cape which ties in the back. in crepe. A new note Black is most popular, with green, flesh and white next in color importance. —_2++-+___ Plaids More Favored in Half Hose. In line with the growing popularity of Scotch plaids in men’s neckwear, mufflers and shirts, hosiery mills have turned to these designs for half hose and have been surprised by the re- sponse received in the last few weeks. In an effort to combat the trend to plain. styles, mills are planning to push the plaids and other large fig- ures and to establish them in the vol- ume ranges, as most of the machinery now in use is equipped to produce them. Previously, they sold only in the higher retail brackets. These ‘pat- terns in wool mixtures have been, quite active and mills will extend them to all other constructions. —_+-.___ Tice & Ball, dealers in general mer- chandise at Spencer, send in their re- newal and say: “We have taken the paper so long. do not see how we can get along without it.” Shir GEREN ea NE Roxy: 2... tn aS MODERN CUTS OF PORK This is the seventh of a series of articles presenting modern methods of cutting pork which are being introduced by the National Live Stock and Meat Board. —Editor’s Note. e Fh & Maximum Center Slices From a Smoked Ham Center cut slices generally are the part of the ham which is in greatest demand. Therefore it is profitable to cut the ham so as to obtain the maximum number of center slices. Ham cut straight across yielded seven center slices as shown below. 7 Cee een 3 |bs. 10 oz. ee 5 Ibs. 3 of. SS SSS TO ie ee ce Cine 4 lbs. 10 oz. 13 Ibs. 7 oz. Art. VII—Cut 2 Act WE-Cat 3 Ham cut parallel with the aitch bone yielded twelve center slices as shown below. PO eee 6 lbs. ee 4 lbs. Me 8 3 lbs. 7 oz. 13 Ibs. 7 ez. Art. VII—Cut 4 Art. VII—Cut 5 (End of Article VII) More Profit to YOU Teas by increasing turnover. When you sell goods with an established price which protects your margin of profit — then Carefully Selected-- - rapid turnover makes you money. In pushing 1932 First Crop Our Teas are specially packed for us in Japan with Quality the predominating @ B a k in g feature. Powder Priced low, consistent | with grade on every brand. + Price ge Quality Tea--a trade builder for the | Today retailer t As 42 Years Ago | BULK TEAS PACKAGE TEAS 25 ounoes for 25c Easter Chop Peerless with the consistent quality and price P. B. & Co. No. 101 Banquet advertising behind it— with the price Royal Satsuma 1 plainly shown on the label — you can Tact Emblem increase turnover and get more profit Quaker ; Tea Pot on your baking powder investment. L. & C. No. 18 Togo Circle C Nibs Tea Pot Millions of Pounds Used by Our Government SOLD ONLY BY INDEPENDENT DEALERS We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free Cc A Dp merchandise to the consumer unless such merchandise pays L E E &3 the merchant his full profit which includes the expense of handling when handled by him. Cer AS