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SaaS NOAENOSTEK OA WALLS.
eda TRADESMAN COMPANY, PUBLISHERS Ds

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GRAND RAPIDS, WEDNESDAY, NOVEMBER 30

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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VUE VUGUEUDEUPESUTPERDERGRUDEDE REELED CUEDECE REPEC PE OEE

THE PRESENT CRISIS

When a deed is done for Freedom, through the broad earth's aching breast
Runs a thrill of joy prophetic, trembling on from East to West,

And the slave, where’ er he cowers, feels the soul within him climb

To the awful verge of manhood, as the energy sublime

Of a century bursts full-blossomed on the thorny stem of Time.

Through the walls of hut and palace shoots the instantaneous throe,
When the travail of the Ages wrings earth’s systems to and fro;

At the birth of each New Era with a recognizing start,

Nation wildly looks at nation, standing with mute lips apart,

And glad Truth’s yet mightier man-child leaps beneath the Future's heart.
Backward look across the ages, and the beacon-moments see

That, like peaks of some sunk continent, jut through Oblivion’s sea;

Not an ear in court or market for the low foreboding cry

Of those Crises; God’s stern winnowers; from whose feet earth's chaff must fly;
Never shows the choice momentous till the judgment hath passed by.
Careless seems the great Avenger; history's pages but record

One death grapple in the darkness ’twixt old systems and the Word;
Truth forever on the scaffold, Wrong forever on the throne,

Yet that scaffold sways the future, and behind the dim unknown,
Standeth God within the shadow, keeping watch above His own,

Count me o’er earth's chosen heroes—they were souls that stood alone,
While the men they agonized for hurled the contumelious stone;

Stood serene, and down the future saw the golden beam incline

To the side of perfect justice, mastered by their faith divine,

By one man’s plain truth to manhood and to God's supreme design.
"Tis as easy to be heroes as to sit the idle slaves

Of a legendary virtue carved upon our father’s graves,

Worshippers of light ancestral, make the present light a crime;

Was the Mayflower launched by cowards, steered by men behind their time?
Turn those tracks toward Past or Future, that make Plymouth Rock sublime?
They were men of present valor, stalwart old iconoclasts;

Unconvinced by axe or gibbet that all virtue was the Past’s;

But we make their truth our falsehood, thinking that hath has made us free,
Hoarding it in mouldy parchments, while our tender spirits flee

The rude grasp of that great Impulse which drove them across the sea.
They have rights who dare maintain them; we are traitors to our sires,
Smothering in their holy ashes Freedom's new-lit altar fires;

Shall we make their creed our jailer? Shall we in our haste to slay,

From the tombs of the old prophets steal the funeral lamps away

To light up the martyr-fagots round the prophets of to-day?

New occasions teach new duties; Time makes ancient good uncouth?
They must upward still, and onward, who would keep abreast of Truth;
Lo, before us gleam her camp-fires! We ourselves must Pilgrims be,
Launch our Mayflower and steer boldly through the desperate winter sea,
Nor attempt the Future's portal with the Past’s blood-rusted key.

James Russell Lowell.

 
    

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Fast Selling

|_ines

mean rapid turnover of stock — less
money invested and more profit for

you. It is to your advantage to push

Baking
Powder

Same Price
Today
As 42 Years Ago

25 ounces for 25c

 

The price is on the package and in all
K C Baking Powder advertising.

Your profits are always protected.

The turnover is fast.

Millions of Pounds Used by Our

Government

a et]

We Believe You Are Entitled to a Profit on All
Merchandise You Handle or is Distributed to
Your Customers
We don’t believe in the distribution of free samples or free
merchandise to the consumer unless such merchandise pays
the merchant his full profit which includes the expense of

handling when handled by him.

 

Rademaker-Dooge Grocer Co.
Distributors of
Anchor Red Salmon
Red Heart Med. Red Salmon
Surf Pink Salmon
Bull Dog Sardines
Red Crown Sliced Beef

The House of Quality and Service

 

 

 

 

 

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Added Sales With
Hekman Grahams

HEKMAN’S delicious honey-flavored Graham Crackers are
a profitable, quick-selling item every grocer should handle.
They top all other brands for popularity. Even people who
never knew they liked Graham Crackers, revel in the fresh,

crisp goodness of HEKMAN’S.
During November, HEKMAN Grahams will be advertised

state-wide in leading newspapers. Arrange now for your
deliveries so you can cash in on this advertising direct to your

customers.

 

 

 

 

 

 

 

FE EE Te TT OT Te I I TT I IE I I IT II I GE I eee
eaten atte cle clon __ cin sihenchn_.clten..ieltaetlldtn.aielr attlidtr n nite ntti n altri ea tlre ntti nititienaitlltir. tela ttle ait atl tian itll alee lela tle 2 tlie that alten itll alee tlm attra a illitrn nile

 

 

 

 

 

FIRE and BURGLAR PROOF

SAFES

GRAND RAPIDS SAFE CO.
31-33 Ionia, N.W. Tradesman Bldg.

 

 

 

 

 

 

 

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Fiftieth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly im advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of .urrent issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Beating the Chains at Their Own
Game.

We have never sold a _ loss
leader and we are never going to.

There isn't a merchant who
isn't bothered with price takers.
Somebody advertises so many
pounds for a dollar. I have some
cheap potatoes in the store; |
have some No. | potatoes in the
store. If a man came to you and
tried to sell you washed ten ounce
bakers, it might scare you out, but
all last winter | bought them and
I paid $1.50 to $1.60 a hundred
against the low price of potatoes.

I put them on my vegetable
rack at 3 cents a pound and | sold
about 1500 sacks through the
winter. Let the other fellow sell
that cheap stuff; let him have it.
But you must have it, too, and the
fact that you do have it and have
it beside your good stuff is the
best thing that you can do, rather
than try to force it.

Another phase of advertising.
| won't go on about advertising,
but you must remember that all
people are human and all people
like certain things; there are some
things they like better than price.
You know, food is the key to good
or bad health and good food is
cheaper than medicine. Those are
the very words I used in an ad-
vertisement. It is cheaper than
medicine. The women of to-day
are better educated about diet
than they ever were before. They
know more about it than we do
in the stores. We think we can
tell the women a lot about foods.
If we do, we had better tell them
in a general sense; don’t try to
be specific, because 90 per cent.
of them can set us down where we
belong, even though we are in
the food business.

Your good food is cheaper than
medicine and if you can convince
the people with just a flat state-

ment of quality and service—
‘John Jones Quality and Service,”’
it is so shopworn and worn out;
it never did anybody any good.
It is meaningless. But, if you get
a slogan (and don’t repeat that
slogan parrot-like, but diversify it
in your editorial comment at the
top of your paper) that good food

‘is cheaper than medicine, that the

health of the family depends on
this, it is well for you to tell them
what care you take in buying your
merchandise. Of course you have
the same thing on your shelves
that the chain store has. Our
business is the hardest business
in the world to merchandise, it is
so ccncealed.

Nevertheless, our chain stores
one day pulled a sale of potatoes
and | got wind of it. They had
some No. 2 potatoes that they
sold for $1.39 a hundred. [| put
an advertisement in the paper,
‘‘Why so many prices on pota-
toes? That you may know, we
have the various grades in our
windows. We had a big potato
display in our window. I got a
straight car of these. | alrnost
hand-painted the ones | put ir. the
window; nevertheless, they rep-
resented the general stock. I
didn’t put the price in, but I sold
them for $2.50 a hundred. The
car of potatoes was gone at 4
o'clock in the afternoon. The
chain store man told me that he
sold thirty-nine sacks of No. 2's.
He said, ““You surely gave me a
licking!”’

If you can lick him like that on
potatoes, you can lick him on
crackers and on eggs. Late in the
season you can lick him on beans
for their easy cooking. The other
fellow’s beans may be just as
easy to cook, but you don’t have
to tell them that. Tell them about
yours.

After you have taken care of
that advertising, the biggest ad-
vertising, you have to advertise
your own store. Twelve years ago
I was in another business. I had
a business which everybody
thought was the best business in
the world, an exclusive ford agen-
cy in a county of 36,000 people.
Almost any groceryman would
think he would like to have had
that at that time. Well, there were
forty grocery stores in Medford,
and there wasn’t a good one. |
sold out the ford business and
started a grocery store. Every-
body thought I was crazy, but the
food business is the biggest busi-
ness in the world, and in every
town of over 10,000, if there is a
man who will merchandise the

 

food business, he should have the
biggest volume of any line of busi-
ness of merchandise in the town,
because there is more of it sold.
In a town of 10,000 people
(when we started our stores, Med-
ford had 8,000 people, and we
put in this big market and we put
a lot of money into it) there
should be one food merchant who
should be doing a half million dol-
lar volume. It is there. A town
of 10,000 people, and the sur-
rounding territory, will give a vol-
ume of a million and a half to a
million and three-quarters in the
food business. There is always
some outstanding store in the
community, and that outstanding
store, if it carries plenty of stock

and makes the public stub their’

toes over it and keeps it looking
nice, is going to sell it.

That is the external part of the
advertising, but the biggest thing
in your advertising is the internal
advertising. I don’t know whether
any merchant has ever taken ad-
vantage of this or not, but there
is a service you can buy where
they will survey your clerks. [
just had it three weeks ago; it cost
me $50 and it was the cheapest
thing I ever bought.

This blank gives a description
of the sales person and what he
sold. I am going to show you the
order: A box of crackers, Postum,
cocoanut and Camels. What is
the suggestive selling omitted
there? This is a self-service store,
absolutely. I wouldn't wait on
anybody. I show him where the
stuff is. You can’t play two games.
If they say, “‘I say, “It is right here
on the shelf,’ and I go and lay
my finger on the coffee but do not
pick it up.

That bill amounted to $1.50.
My checker at the counter should
have seen that. The questions are
these:

Was the sales person prompt in
approaching you?

Any criticism >

What was the sales person's
greeting? (Courteous, patient,
pleasant, timid, aggressive).

Was his appearance pleasing?

Did he show sales ability?

Was he overfamiliar?

Was he familiar with the mer-
chandise >?

Did the sales person suggest or
show merchandise other than
asked for?

Was merchandise of another
department suggested ?

Did he show personal interest
which would prompt you to re-
turn to him later?

Number 2567

Were you invited to return for
future purchases?

What were his
marks >?

Was the package wrapped at
your request? Was it neat?

Did the sales person call back
the amount of sale?

Now I have the low-down on
every clerk | have. | had five of
these books to cover the force,
but now | have the low-down on
every clerk | have. We are doing
a heavy business. We have a
bakery, a soda fountain and meat
market, and self-service grocery
and a kitchenware department—
all self-service except the fountain
and the bakery. We have about
thirty people. Out of that number,
I had to let only one go as a re-
sult of that severe examination.
That was the result of monthly
meetings and a dinner served at
one of our fountains. If I had only
two clerks, | would have a month-
ly meeting with them; I was raised
on that. We had only one clerk
that we fired because he wasn’t
shaved, and he forgot to say thank
you to one of three purchasers.
One out of three is enough to
cause a man to lose his job.

We had two clerks who said
‘thanks’ in a mechanical manner
—‘‘Thanks’’—and | tried my best
to teach those clerks to say,
‘Thanks; come in again!’’ and to
say it right. Cordiality, person-
ality in a store. Well, we will get
them; we are training them.

I had one of them in the office
and I made him say “‘thanks’’ at
least 100 times, and | think I| got
him. He is a good man and he is
going to say it a thousand times
and I am going to salvage him be-
cause he is a good clerk.

W. A. Gates.

Sa a

closing re-

Air express is becoming increasingly
important in distribution. Retailers
who carry minimum stocks find that
they can get over-night deliveries
from manufacturers as far distant as
1,200 miles. Package express and air
mail out of the wholesale and manu-
facturing districts of Chicago, New
York and Philadelphia showed a 35
per cent. increase in a 60 day period,
United Air Lines reported recently.
The clothing industry was a principal
contributor,

te

A California electric appliance deal-
er ordered a carload of washing ma-
chines, loaded two large trucks with
them, started each truck out on a Mon-
day morning with a crew of six men.
The crews canvassed each house, did
the Monday washings, sold the ma-
chines off the trucks for smal! down
payments. In twenty days 114 ma-
chines were sold.

 

 

 

Lines of Interest To Grand Rapids
Council.

Alvah Brown, hotel owner, civic
leader, one of the original sponsors of
good roads and former traveling sales-
man, passed on to his reward Friday
afternoon after a lingering illness of
seventeen months. He has packed his
grip for that long, long journey to that
mysterious realm where the Supreme
Counselor on high has rapped down
the gavel on an active and useful life.
Mr. Brown joined Grand Rapids
Council, Oct. 18, 1898, as a charter
member and had been a faithful U. C.
T. for thirty-four years. Until stricken
with a fatal malady. Mr. Brown was
always an attendant at the annual U.
C. T. banquets, where he always had
a few humorous remarks to make when
called on as one of the three remain-
ing charter members. After leaving
the road, Mr. Brown became identified
with various industries and enterprises
and was highly successful in all his
undertakings. He organized the
Browning Hotel Co. several years ago
and erected a modern hotel at Sheldon
and Oaks streets. This hotel proved
to be a popular hostelry with traveling
men, because Alvah knew how to cater
to their needs, having been one of
their numbers. Grand Rapids Council
will miss his fraternal greetings and his
family a wonderful companion. The
Council joins in extending their sym-
pathy to Mrs. Brown and the two
daughters who survive him. The fu-
neral was held Monday afternoon at
Greenhoe’s. chapel, with burial in
Woodlawn cemetery.

W. S. Riggs, a former member of
131, decided that the rigors of Mich-
igan winters were not for him this
year, so decided to depart with the
birds for the sunny Southland. With
a small grip and a smaller amount of
the coin of the realm, he started his
journey. He hitch-hiked the distance
to Lake City, Florida, from Tuesday
afternoon to Friday evening, making
nearly as good time as those who drive
their own cars. Here is hoping Bill
finds his pilgrimage beneficial to both
his health and finances.

Frank Holman met up with Darcie
Wilcox Saturday and said, “I see where
they have found Robins in South Caro-
lina” “Well”, said Darcie, “where
would you expect to find them, in
Alaska?”

It is rumored that Al G. Guimond,
Michigan director of Team Work
groups, may be with us at our De-
cember meeting. We hope Al will be
with us on Dec. 3 when the old gavel
calls us to order.

Four billion birds in America! Well,
well. When the bird who sticks ad-
vertisements on parked cars is found,
there will be 3,999,999,999.

Don’t forget Saturday evening at
7:30. Big U. C. T. pow pow at the
Moose Temple, Division at Cherry.
Important business and a bite perhaps.

Mrs. Jeannette Major, mother of

Se URES oe ge et eee oe =

MICHIGAN

Joe Major, died Tuesday at her home,
506 Lyon street. Surviving are a
daughter, Mrs. Rosa Grombacher, and
a son, Joseph, both of this city. Mrs.
Major was 82 years of age. The coun-
cil joins in extending its sympathy to
Mr. Major and his sister.

Harley B. Lovall, of 1300 Hall street,
has returned to work after seven weeks
illness. Here is hoping Mr. Lovell will
be able to continue his duties without
further interruptions.

What this country needs is fewer
people telling us what this country
needs.

The Grand Rapids Traveling Men’s
Benefit Association will hold its twen-
ty-third annual meeting Saturday af-
ternoon at 2:30 in the parlors of the
Herkimer Hotel. The meeting will be
in charge of the president, Walter S.
Lawton. Officers for the ensuing year
will be elected. The annual dues of 25
cents per member will be due and
payable on that date. Every member
is urged to be present.

Mr. Coolidge says our banking sys-
tem is not yet perfect. That is the con-
clusion we arrived at after interviewing
the credit manager.

Homer R. Bradfield, secretary-treas-
urer of Grand Rapids Council, was
called to Livonia, N. Y., by the death
of his aunt, Mrs. N. A. Smith. Mrs.
Smith was the last of Mr. Bradfield’s
antecedents. His only remaining rela-
tives are those in his immediate family.
Mrs. Smith had reached the ripe old
age of 95 years.

We are glad to inform our readers
that the item in our columns of last
week referring to John V. Ripperger
was written on misinformation. Mr.
Ripperger is still in his old capacity
and no arrangements have been made
to the contrary. John is still on the
payroll of his company and his past
service will, no doubt, be rewarded
with a just and appreciative reward for
the long and faithful services rendered.
We are very glad to make this cor-
rection of last week’s item.

America is a great Nation in which
a cigarette testimonial by a famous
football player who has never smoked
in his life is regarded as persuassive
publicity.

Indian claims against Uncle Sam
now total three and a half billion dol-
lars. Maybe this country will have
to be turned back to the Indians, yet.

The December meeting of Grand
Rapids Council, 131, U. C. T. of A.,
will be called to order at 7:30 sharp,
Saturday evening, Dec. 3. Be there!

Frank M. Johnson has regained his
composure again after being mussed
up in an automobile accident and his
check for time lost is on its way. Frank
celebrated his escape from serious in-
jury and his rapid recovery by pur-
chasing a new car. He gave seventy-
one men work for one day.

Walter Lypp and his good wife
spent Thanksgiving Day with Mrs.
Lypps’ mother, at Northville. The
mother returned with them for a short
stay.

Some men wake up to find them-
selves famous; others stay up all night
and become notorious.

Word has reached us that George
McManus, of Petoskey, died suddenly

’ feur.

TRADESMAN

at his hunting camp. Mr. McManus
was a brother to W. L. McManus,
landlord of the Cushman House and
a member of Petoskey Council.

Flowers and grave markers are
beautiful tributes to the memories of
those gone on before, but kind words
of praise are more appreciated by the
living. Hildy’s Inn, at Alma, is de-
serving of favorable mention in our
columns because of the efforts put
forth by the management to make a
real homelike place for the traveling
man. The beds are wonderful and
everything is spick and span. Every
effort is made to make the guests feel
welcome. Arrangements have been
made with a local garage to store cars
of guests at a reduced rate. By men-
tioning that you are a guest at Hildy’s
Inn you are given this consideration.
The hotel rates are reasonable and the
traveler will feel like his patronage has
been appreciated. Give the hotel a
trial, boys. The management is
worthy of consideration.

If biologists are right in their asser-
tion that there is not a perfect man
to-day on the face of the globe, a lot
of personal opinions here and there
will have to be altered.

Gilbert Moore and wife have return-
ed from Detroit, where they spent
Thanksgiving. While there Gil wit-
nessed the football game between the
universities of Detroit and Oregon. Gil
said he actually saw the longest com-
pleted pass in the history of football.
The ball was tossed fifty-five yards.
We are not sure but what he saw was
a baseball. Mr. Moore reports that
he had a satisfactory business while
on the East side of the State.

Those Wall street men who are going
back to the farm ought to be efficient
when it comes to watering the stock
and shearing the sheep.

Walter Lypps has returned from the
big hunt and bull-leave us or not he
got a fine eight point buck right out
of the wild. We understand that the
trip was primarily for the purpose of
outdoor life and not such for game but
the deer-slaying was rather a forced
issue. as we will attempt to relate. It
seems that Walt was sitting on a stump
resting himself and doping out some
strategic moves in placing great num-
bers of Old Golds, when out of the
depths of the solitude of the forest,
‘a sound peculiar to wild and tamed
animals came to Walt’s highly tuned
ears. Whirling quickly he espied a fine
pair of horns, a head and shoulders of
a ruminant of the deer species. After
his hat had dropped back onto his
head, he quickly raised his trusty rifle
and fired at the moving target. He
clipped off about three inches of one
of the horns. This was, of course, a
warning to the deer that if he did not
hie himself away that the next shot
would be more deadly. It seems that
the deer did not take kindly to the
warning and was especially wrought
up over the messing up of his coif-
Knowing but one way of ven-
geance, he started for the particular
stump upon which Walter was perch-
ed. Walt a strong believer in self
preservation, waited until he could see
the whites of the eyes of the swiftly
advancing animal and at a time when

November 30, 1932

it had all four feet off the ground, then
fired at a vital spot and dropped the
175 pounds of charging venison at his
feet. It sounds like a Zane Grey or
Washington Irving tale, but Walter
Lypps has the hide and horns to prove
his prowness with a deer rifle. None
of us will blame Walter for protecting
his right to the stump. He was there
first and possession is nine points of
the law.

The newspapers told recently of a
man who dropped dead from laughing
at a joke. Fortunately, the joke was
not printed.

Dan Viergever, Past Counselor of
131 and special representative for
Buick-Olds-Pontiac Sales Corporation,
was in the city last week. Dan has
been highly successful since going with
the General Motors in 1929. His du-
ties call for unusual diplomacy and
great care, as he is responsible for new
dealerships and the proper functioning
of those already handling General Mo-
tors products.

A new process found in London will
make cardboard as strong as iron.
This answers a complaint from Scot-
land that Xmas cards wear out after a
few seasons.

Tom Fishleigh has been seen lately
going around collegiate; in other
words, he has been hatless. We un-
derstand that Tom, Mrs. Tom and
some friends attended a dancing party
the other evening and when they were
ready to leave, Tom could not find his
hat. He waited until everyone was
gone, hoping to find at least a leave-
over, but nothing like that happened.
Evidently someone who had come hat-
less wore Tom’s bennie away. Tom
will appreciate it very much if some-
one will round up a stray head cover-
ing of some kind because he fears the
worst of the winter is yet to come.

Mrs. L. L. Lozier, chairman, Mrs.
R. E. Groom and Mrs. A. Bosman,
committee in charge of the Ladies
Auxiliary meeting Saturday evening,
Dec. 3, announce that a very special
Xmas party will be given. Santa Claus
and Mary Xmas will be there with
something for everyone; a program
will be given, and refreshments will be
served. Every U. C. T. lady is invited
to participate in this evening of en-
joyment.

It may be hard for a rich man to
get into heaven when he dies, but it is
easy for him to keep from going
through the other place while he lives.

The final papers for the accident
claim of Fred N. Rowe have been sent
to Columbus and a draft for same is
on its way to the claimant.

C. Arthur Woodhouse, manager of
the credit department of the Grand
Rapids National Bank, was principal
speaker at the Salesmen’s Club Satur-
day noon. He spoke on the Home
Loan Bank and its functioning in vari-
ous districts. He said that President
Hoover intended it to help the small
home owner, but that when Congress
got through with it, it ceased to be
of very much interest to any one ex-
cepting the building and loan associa-
tions and similar organizations. He
stated that Michigan would receive but
little benefit, due to there being but
one bank in the State that was qual-

 

 

 

 

 

cpt e Nita

RNasin

 

   

November 30, 1932

ified to do business with the head bank
in Indianapolis, Indiana, being in the
district with Michigan. The Nation
is divided into districts with a head
bank for each district. The head banks
in each district must be capitalized
at $5,000,000 or more. National and
state banks are not allowed to par-
ticipate in this Home Loan set-up. The
bill as passed makes loans almost un-
workable, as the loan is based on al-
most a four to one basis. The loans
are made for fifteen years, but the
property is appraised below actual
value and then only a small per cent.
of the value is loaned. The recommen-
dation as made by the President would
have been a very helpful adjunct to
other relief measures, but the bill as
enacted is not of much help to anyone,
especially in Michigan.

Don’t forget the U. C. T. meeting,
Saturday evening at 7:30 in the Moose
Temple, Division at Cherry. Bring
the lady, so that she may meet with
the Ladies Auxiliary. The ladies are
going to have a Xmas party. entertain-
ment and refreshments. Scribe.

—_+-+____
Cost of Raising Children To Adult
Age.

The scattering of the earning power
has had a marked effect upon the in-
fluence of the father over the family.
In 1900 he still retained a large part
of his patriarchal authority. He was
the one to whom the children went
either directly or indirectly for privi-

leges.

To-day when they have money or
their mother has money they are just
as likely to go to her for privileges.
Frequently the father does not know
what goes on in the family.

In the first place, there is a marked
decrease in the number of children.
This is due in large part to the cost
of each child. Children are born into
the world with more expense, and it
costs more to raise them under mod-
ern price levels for food and clothing.

At the present time the cost of rear-
ing a child from birth to adulthood
certainly is not less than $5,000. If
each one has a college education it
may come as high as $20,000 or $25,000.
Consequently, the average man cannot
afford a family of the size which his
ancestors could have afforded.

In addition to this there is practically
nothing about the home which these
children can do. Time hangs heavy
on their hands and they get into mis-
chief. This itself is quite a different
situation from the situation when the
family lived on eighty or more acres
where there was always plenty of work
for everybody to do.

In the small intensely-cultivated
tracts there is work for everyone from
the youngest up. But in our modern
cities, work is tending machines, and
as machines get more automatic work
becomes less. William John Cooper.

—_+.>

For cool days there’s a new electric
screen which keeps one comfortable
when placed around or near one’s desk
or chair. For cold nights there’s a

new electric blanket.
—_2++>—__

Now it transpires that you balance
a budget by levying a tax and guessing
that it will bring in enough money.

MICHIGAN

MEN OF MARK.
H. W. Fleisher, General
Wexford Co.

Herbert W. Fleisher was born at
Kendallville, Ind., May 15, 1894. Both
of his parents were of German descent.
After graduating from the Kendall-
ville high school on the literary course
he went to Purdue University, where
he took a four year course in dairy
manufacturing. On the completion of
his course he became manager of the
university creamery for four years.
The next seven years he devoted to
the Lafayette Ice Cream Co. as man-
ager. Four years subsequently were
devoted to the Freeman Ice Cream
Co., at Muskegon, as manager. One
year ago he came to Grand Rapids as
the Wexford Company,
which owns the Wexford Ice Cream
Co. in Grand Rapids and the Holland
Crystal Creamery Co., of Holland. His
effort to increase the business has re-

 

Manager

manager of

 

 

 

 

Herbert W. Fleisher.

sulted in quadrupling the butter sales
of the company during the past six
months.

Mr, Fleisher was married June 20,
1921, to Miss Mary Remington, of
Fort Wayne, Ind. Two daughters
have joined the family circle. The
seven year old daughter is attending
the Dickinson street school. The
other daughter is four years old. The
family reside at 2030 Paris avenue.

Mr. Fleisher joined the Masons at
Kendallville, but never got further
than the third degree. He joined the
Presbyterian church at Lafayette, Ind.,
and still retains his connection with
that organization. He is a member of
the Lions Club of Grand Rapids and
is highly respected and admired by the
members of that organization.

Mr. Fleisher owns up to but two
hobbies—golf in the summer and
bowling in the winter.

He attributes his success to hard
work and close application to business.

The rapid expansion of the business
under his management is a_ pretty
good indication that he has succeeded
in striking his gait.

Mr. Fleisher is a man of pleasant
address and commanding appearance.
He is a very interesting conversation-

 

TRADESMAN

alist and his mind is stored with valu-
able facts and interesting information,
which he has acquired by extensive,
varied and exhaustive reading of good
He is loved by his friends,
admired by his associates, esteemed by
his customers, who have the highest
confidence in his actions and business
methods.

books.

—__~+~--____

Change in Food Habits of Public.

In a general way people know that
the world war changed our food habits
in this country, as well as many other
things, but how many of us realize the
influence this change has had on the
use of our farm land. In the five year
period from 1909 to 1913, inclusive, the
average yearly consumption of cereal
grains for human food—wheat, corn,
oats, rye, buckwheat, and barley—was
340 pounds per person in the United
States, but in the last five years this
average has reduced to 240
pounds, or nearly one-third, according
to the United Sattes Department of
Agriculture.

On ‘the other hand, the average
American is now eating about one-
third more sugar than before the war,
perhaps one-fourth milk and
dairy products and possibly one-fifth
more vegetables. The consumption. of
wheat has decreased by 17 per cent.,
but that of sugar has increased by 30
per cent.

been

more

During the prewar period the con-
sumption of pork and lard for each
person in the country was 73 pounds a
year, while in the last five years this
has increased to 84 pounds. This is
an increase of about 15 per cent., but
with beef it is another story. From
am average consumption of beef and
veal in 1909 amounting to 82 pounds
per capita there has been a decrease
to 57 pounds, according to tthe last re-
port. This is said to be the lowest in
thirty years, and possibly in the last
100 years.

The increase in the consumption of
milk and its products has been even
greater than that of pork andi lard, ac-
cording to this authority. This large
increase in the consumption of milk
began in 1915 and was in full swing
in 1918, when the prohibition act went
into effect. It has been continued
largely as a result of the health cam-
paigns that began during the war.

These changes in diet have had a
marked effect upon the use of farm
land since the war period. If a man
could live on sugar alone he would re-
quire only about one-third of an acre
of sugar beets or sugar cane to supply
the same amount of energy as that in
the foods consumed by the average
adult American in a year, but it would
require three-fourths of an acre of
corn or potatoes, or an acre and a half
of wheat to do this, and if he lived on
pork and lard only there would be re-
quired more than three acres of crops.

If he should confine himself to a
milk diet there would be needed two
and one-third acres of crops and one
and two-thirds acres of pastures, but
if he ate beef and veal only he would
need eleven acres of crops and two
and one-half acres of pastures or its
equivalent. As the matter now stands,
it requires more than two acres of
crops to feed the average American,
compared with one acre for a German,

3

one-half acre for a Chinese and one-
fourth acre for a Japanese.
I. D. Graham.

Raising Produce For Consumption on
Farm.

The farmers should study the market
value of things produced on the farm;
study the cost of production, and be
informed.

Farming operations should be plan-
ned along lines that look most inviting
for profit. Things that sell for less
than cost of production, except those
things that may be consumed on the
farm, should be let alone.

Farm be con-
sumed at home are always well sold.

products that may

No middlemen nor transportation com-
panies enter into the transaction when
a farm product is consumed on the
tarm. When the consumer is the pro-

ducer, we have the ideal marketing
condition.

It has been shown by investigation
that in trade and commerce the pro-
ducers on the farm receive only 35
cents of the dullar the consumer pays
for the product. This is the average.
Where the producer is also the con-
sumer, this extra 65 cents of the dollar
in value is retained. Earl Page.

——__--
Orders Numerous For Handbags.
Orders for

maintained in good volume, although

handbags have been
the recent trend has been strongly to-
ward popular-price and _ special sale
merchandise. Bags to retail at $1 and
$1.95 have predominated, with fabric
bags to: retail around 69 cents out-
standing in the sales goods. Velvet
bags at $2.95, retail, have been in fair-
Leather types have

been the best sellers in both envelope

ly good request.
and pouch styles. The use of en-
graved and clip-on initials, the latter
of marcasite, has been widespread and
has exerted a stimulating effect upon
sales.

a

Specialty Glassware in Demand.

Glassware manufacturers have been
over the demand for
beverage wares, including tumblers of
all descriptions and sets. Most of the
beverage tumblers are being sold with
decorations. This fact, of course, has
added to employment. The 1933 glass-
ware lines are appearing on the mar-
ket and others are in preparation.
Most of the new lines will be present-
ed to the buying trade at the Pitts-
burgh glass and pottery exhibit, which
begins on Jan. 9. Market conditions
have shown virtually no change in the
flat-glass industry. The demand for

much pleased

plate glass is slow.
a

To Stress Coats in Holiday Drive.

Increase in customer attendance due
to holiday shopping will be capitalized
by many stores as offering a good
opportunity to obtain sales of seasonal
apparel, particularly coats. Estimates
are that at least 35 per cent. of the
women’s coat business remains to be
done. Orders accordingly are being
placed in the market for popular price
coats to retail at $25 and under that
figure which will be strongly featured
in conspicuous spots in many stores.
Retailers have been operating on light
coat stocks, but in most instances the
figures will make
parison with a year ago.

sales poor com-

 

   

4

MOVEMENTS OF MERCHANTS.

Detroit—Katz Coal & Supply, Inc.,
13710 Mt. Elliott avenue, has decreased
its capital stock from $27,000 to $5,000.

Petoskey—The Bremmeyr-Bain Co.,
wholesale and retail hardware, has de-
creased its capital stock from $125,000
to $100,000.

Sherwood—The Sherwood Co-oper-
ative Co., dealer in grain and produce,
has decreased its capitalization from
$8,000 to $2,820.

Detroit—The Motor & Machinery
Castings Sales Corporation, 1521 First
National Bank building, has changed
its name to the Detroit Foundry Co.,
Inc.

Lansing—Mrs. Revon Chancy, pro-
prietor of the Arctic Tea Room, has
removed from West Allegan street to
larger quarters, at 11814 South Wash-
ington avenue.

Detroit — The General Hardwood
Co., 7201 East Six Mile Road, has been
incorporated to deal in lumber, etc.,
with a capital stock of $50,000, all sub-
scribed and paid in.

Sunfield—Daniel. Van Wormer has
sold his meat stock and store building
with all of his meat market equipment
to Wilbur Whitney, of Freeport, who
has taken possession.

Detroit—The Woodmere Meat Mar-
ket, Inc., 9329 West Fort street, has
been incorporated with a capital stock
of ten shares at $100 a share, $1,000
being subscribed and paid in.

South Haven—The Van Pharmacy,
Inc., has been organized to deal in
drugs and chemicals at retail with a
capital stock of $10,000, $7,000 of which
has been subscribed and paid in.

Grand Rapids—B. W. Jansen has
severed his connection with the Butter-
cup Bakery and engaged in business
at 1107 Leonard street, under the style
of Jansen’s Bread & Pastry Shoppe.

Manistique—Receipt of new orders
recently has result in the resumption
of operations by the Manistique Pulp
and Paper Co. Continued operation
of the plant will depend entirely on
future orders.

Detroit — The Solomon Fish Co.,
Inc., 1443 Broadway, has been incor-
porated to deal in fish and fish prod-
ucts at wholesale with a capital stock of
$50,000, $5,000 of which has been sub-
scribed and paid in.

Detroit—The Bernard-Sander Co.,
3620 Barlum Tower, has been incor-
porated to deal in notions, glassware,
crockery, shoes, etc., with a capital
stock of $20,000, $5,000 of which has
been subscribed and paid in.

Lansing—John Blanken has leased
the store at 305 South Washington
avenue, which is being remodeled, and
will occupy it with his bakery, about
Dec. 10. Mr. Blanken is now located
on North Washington avenue.

Lansing—Although operating under
a receivership, the H. J. Hayes Indus-
tries, Inc., has started work on a large
contract which resulted in the rehiring
of 120 former employes. The contract
is for garnishments and moldings for
an automobile manufacturer.

Lewiston—The Lewiston Marketing
Association, farm produce, etc., has
merged the business into a stock com-
pany under the style of the Lewiston

 

MICHIGAN

Co-operative Co., with a capital stock
of $15,000, of which amount $6,000
has been subscribed and paid in.

Detroit—Jean Shaw, Inc., 33 John
R. street, dealer in apparel for women,
has merged the business into a stock
company under the style of Jean Shaw
Gowns, Inc., with a capital stock of
$500 common and $4,000 preferred, of
which $4,500 has been subscribed and
paid in.

Frankfort—The State Savings Bank,
the only bank in Frankfort, failed to
open its doors last Saturday morning.
The board of directors, at a meeting
Friday evening, decided to suspend
business in order to conserve the
bank’s assets. A reorganization is con-
templated.

Grand Ledge—Rees L. Jones, who,
for the past twelve years has been
conected with the furniture merchan-
dising business in Lansing, has re-
moved to this city to become sales
manager of Stevens & Son, one of the
oldest dealers in furniture and house-
hold furnishings in Eaton county.

Charlotte — Twenty-five new em-
ployes added to the force of the Wil-
cox-Gray Radio Co. have brought the
plant up to peak production for the
first time in three years, company of-
ficials have announced. Production ca-
pacity is being taxed, it was said, by
both foreign and domestic orders.

Grand Ledge—A decree of dissolu-
tion has been filed in the matter of the
petition of A. H. Munn, C. M. Maris
and R. C. Parsons, a majority of the
directors of the Parsons Chemical
Works, which asked for dissolution of
the corporation. The matter was not
opposed in court. George Decke was
appointed by the court as receiver for
the corporation. He is directed to have
the property of the corporation ap-
praised preparatory to its disposal.

Dowagiac—The Rudy Furnace Co.
has announced a new warm air fur-
nace, known as the ‘‘200” series, to sell
in the low priced bracket. Designed
as a coal-fired furnace, the new series
may be adapted either to oil-firing or
gas-firing. Although the company’s
announcement of the new line was
made Nov. 1, orders received in the
first ten days of November showed an
increase of 20 per cent. during the final
ten days of October, a contra-seasonal
trend normally.

 

Manufacturing Matters.

Detroit—The Stewart Radio & Tele-
vision Co., 40 West Milwaukee avenue,
has been organized to manufacture and
sell at wholesale, radio sets, with a
capital stock of $2,500, all subscribed
and paid in.

Detroit—The Marvel Coach Manu-
facturers, Inc., 19034 Celestine avenue,
has been organized to manufacture
auto trailers, coaches and trimmings,
with a capital stock of $9,000, all sub-
scribed and paid in.

Detroit—Jose Winsen, manufacturer
of jewelry, 33 John R. street, has merg-
ed the business into a stock company
under the style of the Jose Winsen
Co., with a capital stock of $2,000,
$1,000 of which has been subscribed
and paid in.

Detroit — The Duo-Flo Company,
1164 Penobscot building, has been or-

Ma See rN p ae alert nr see ae tcns ae en Io see aera ae

TRADESMAN

ganized to manufacture and deal in
machinery and devices, chemicals and
compounds, with a capital stock of 500
shares at $10 a share, $5,000 being sub-
scribed and paid in.

Detroit—The Bauer-Lemke Co., 611
Scherer building, manufacturer of je-
welry and stone setting as well as
retailer of jewelry, has merged the
business into a stock company under
the style of Bauer & Lemke, Inc., with
a capital stock of $25,000, $5,600 of
which has been subscribed and paid in.

Adrian—A new building to be used
for the manufacture of tubular fence
posts is being rushed to completion by
the Peerless Wire and Fence Co. Con-
struction work started several weeks
ago and it is expected that the building
will be occupied within the next two
months. The new structure is 248 feet
long and 60 feet wide. Cramped con-
ditions in the old factory necessitated
the erection of this new unit, according
to Samuel A. King, factory superin-
tendent.

Muskegon—Recent emergency or-
ders from celery growers throughout
Michigan has caused the Langeland
Manufacturing Co., makers of celery
crates and boxes, to operate twelve and
one-half hours a day with a force of
forty men. An additional force of
thirty men is engaged in cutting soft
maple and ash wood bolts near Mus-
kegon. The Langeland plant has been
operating on an eight or ten-hour
schedule for the last two months, and
expects to be busy until Jan. 1.

—_2 2+ >—_—_
The Neanderthal Mystery.

Archeologists have again and again
unearthed records of Egypt, of Ur of
the Chaldees, of other antique lands
which show that human nature has
changed very little in all the years of
recorded history. The Egyptians had
their love affairs, their jealousies, their
crimes; ambition, pride and passion
were not unknown among the Chal-
deans. But it has taken Dr, A. E.
Jenks, recounter of Minnesota’s most
recent murder mystery, to suggest that
the crime passionnel had its place in
the society of Neanderthal man. For
what other explanation can there be
for the discovery of the skeleton of
that seventeen-year-old girl slain 20,-
000 years ago, which has been found
in what was once a glacial lake in
Minnesota? We are told that a nick
in her shoulder blade proves that there
was foul play and that near at hand
lay an antler dagger, while, if a girl
part ape and part Mongol does not
sound unduly attractive in this age, the
shell pendants found near the bones
would indicate that upon some Nean-
derthal gentleman ‘her charms were
not entirely wasted. The details of the
mysterious murder we shall not prob-
ably discover, but it is a provoking
thought that a drama of love and
jealousy may have been enacted in
this land 20,000 years ago. Was the
murderer apprehended and the crime
avenged or has this mute evidence of
his guilt been turned up 20,000 years
too late to bring him to justice?

—_—_++ +

Surveys Trend in Dress Cottons.

Chalk-surfaced weaves will lead in
cotton dress for Spring, according to
the style and market report for the

November 30, 1932

new season issued by Storyk Brothers.
These fabrics are dull-finished with an
unmercerized appearance. In the past
year, the report points out, cottons
have shown a decided movement away
from lustrous finishes in all fabrics.
“Cord” weaves are also expected to be
of major importance, particularly types
prepared through the Schifflt embroid-
ery method. The eyelet fabrics, in the
opinion of the firm, bid fair to retain
at least a substantial degree of the
popularity they enjoyed in recent
seasons. Twin lace materials also face
good prospects.

——»-+-

Taffetas Feature Rayon Demand.

Demand for some types of rayon
gray goods, particularly taffetas, has
been so strong in recent weeks that
in a few instances deliveries cannot
be made before March. Converters
who are working on cloth for the
underwear, bedspread and drapery lines
placed an exceedingly large volume of
business in the last few weeks. After
having been forced to specify January
and February delivery they learned
that March shipment was the best
that could be done by some mills.
Prices have firmed and the 72-48 con-
struction is now quoted at 13% cents,
a rise of 2 cents above the season’s low
point.

———_+- +
Longer Fur Coats Meet Call.
The sharp decline in temperatures

during the last few days has brought
the turn in demand for which the fur
trade has been waiting. Orders have
increased for long coats, whereas un-
til very recently the demand was large-
ly concentrated on jackets, scarfs and
other small fur items. The call for
jackets has eased off somewhat, with
the longer models in Hudson seal, sea-
lines and caraculs coming to the fore.
Types to sell from $195 and below, par-
ticularly under the $100 mark, are in
most active request. Stocks in the
trade are small, with keen competition
paring profit margins.

—_—_+~-+—___
Prints For Mid-Season Dresses.

New developments in prints are the
feature of mid-season dress lines of
manufacturers in the $6.50 and $6.75
wholesale ranges. One manufacturer
offers diagonal stripes on rough crepe
with black and white favored. Another
house thas adopted the use of printed
heavy sheers in monotones for under-
coat year. Navy prints with white
patterns are increasing in favor, Com-
binations of plain rough crepe with
printed crepe sleeves and yokes have
been well received. Retailers are
buying conservatively, but in some
cases must wait ten days for deliveries
on the new prints.

+
Men’s Drape Sweater Offered.

A men’s pull-over sweater, designed
to simulate the lines of the English
drape suit, was put on the market last
week by a knit-goods mill. The style
is all wool with turtle neck, and the
upper half employs a plain baby shaker
stitch. The lower half, or from the
armholes down, is knitted with a very
tight ribbed stitch, making it fit snug-
ly, while allowing freedom around the
shoulders. The style is offered in plain
colors to retail at $1.95@3.50. Initial
demand was reported to be fair.

 

 

es

 

 

  

November 30, 1932

MICHIGAN

TRADESMAN

 

Essential Features of the Grocery
Staples.
Sugar — Local jobbers hold cane

granulated at 4.70c and beet granu-
lated at 4.60c.

Tea—News comes from the primary
markets that the plan for restricting
the production of tea is proceeding and
will probably go through. Meanwhile,
no change has occurred anywhere in
the list in this country since the last
report. Demand has been quiet.

Coffee—The market as to Rio and
Santos, green and in a large way, has
developed a little strength during the
past week and possibly there has been
an advance of quite a small fraction.
This is likely to be lost, however, at
any time, as the basic situation in
Brazil coffee has not improved. Milds
are where they were a week ago. The
jobbing market on roasted coffee
shows no important change for the
week, though here and there holders
are adjusting themselves to the green
market. The general demand for
coffee is no more than fair with the
consumptive demand about as usual.
In spite of comparatively low prices
for coffee there is undoubtedly less
being consumed than before the de-
pression.

Canned Fruits—The major items
show very little change one way or the
other, although some good buying is
reported to have come into Southern
spinach and unsold stocks are now
very light. There is some effort be-
ing made to liquidate choice cling
peaches by a few factors who appar-
ently feel the need for converting part
of their unsold inventories into cash.
It has previously been reported that
‘choice peaches in No. 2% tins are
pretty plentiful as compared to a scar-
city of standard peaches. The range
in price has dropped as a result, hav-
ing a bad effect on both. Some more
new pack grapefruit prices have been
announced, and as previously indicated
establish No. 2s at $1.10, Tampa. This
is in Jine with trade expectations for
widely advertised brands, and there is
a feeling that unadvertised brands will
work down to around $1 as the pack-
ing season starts. This, of course, de-
pends on the prices of fresh grapefruit
per box and other factors which enter
into the canning end of it. Pumpkin
and squash appear to be well cleaned
up, with most packers having with-
drawn from the market.

Canned Vegetables—Prices on new
pack Southern California winter spin-
ach have been quoted to the trade with
some concessions off list to sign future
business. Maryland spinach also is
reported as being quite active and
stocks are working into narrow sup-
ply. Southern standard tomatoes are
unchanged to slightly firmer. Peas and
corn continue steady.

Canned Fish—The supply of fancy
salmon is still short and the market
firm. Various grades of Alaska sal-
mon are about unchanged, although
there is some shading in Alaska pinks.
Some Japanese salmon is now being
offered in New York at about 5c per
dozen under the average price for do-
mestic brands. Sardines show no
change for the week, nor does any
other tinned fished.

Dried Fruits—Dried fruits continue
rather dull here, except for a small lot

inventories in

trading and fill in orders which man-
age to keep the jobbers fairly busy.
Stocks are generally light and dis-
tributors are not broadening out their
spite of the general
steadiness which exists on the Coast.
Perhaps some business is lost by the
low and incomplete stocks carried in
retail channels, but there is little pros-
pect of an easing of this excessive
caution until after the first of the year,
at any rate, as all hands will try to
keep their supplies light for inventory
taking. There was a fair amount of
business done in holiday items such
as dates, figs, etc., and this is expected
to continue in better volume until
Christmas and New Year requirements
are taken care of. Prunes, raisins, apri-
cots and other fruits are expected to
hold within a narrow price range. The
major fruits have theld well on the
Coast for the past several weeks, but
dried apples have shown: occasional
weakness, as also have figs and Oregon
prunes.

Beans and Peas—The demand for
dried beans during the week has been
very unsatisfactory. The market is
weak throughout, particularly as to
pea beans, red and white kidneys and
California limas. Split peas are also
weak and neglected.

Cheese—Demand for cheese is quite
ordinary, but the market has been
fairly steady throughout the week.

Nuts—The nut market is expected
to take on more life now as Thanks-
giving is over and the trade will be-
gin to stock for the Christmas and
New Year’s requirements. Pre-
Thanksgiving demand was rather slow
but some lines were more favored
than others. At the present time
pecans in the shell are in good demand,
with very little here. The old crop has
been moved and the low prices estab-
lished on walnuts have not operated so
far to divert attention from pecans.
Filberts and Brazils show a tendency
to drag. Shelled nuts are slow but
mut interests abroad continue to re-
‘sist American bids, and can apparent-
ly find a beter market for their stocks
right in Europe. Growers in many
producing sections refuse to deliver
stocks at prevailing prices and are
holding for a turn in the market.

Olives—A small improvement in
demand is noted for olives. This is
so because of the usual swell caused
by the advent of Thanksgiving. By
and large, however, consumers are still
content to purchase for needs out of
spot and nearby stocks. No desire to
enter the shipment market is evident.
Prices remain steady.

Pickles—Sellers again state that
despite a known scarcity it is difficult
to sell dills at higher prices. Buyers
are unwilling to pay firmer prices, thus
paradoxically in the face of a threat-
ened shortage dill quotations are bare-
ly steady. The demand has been very
slow. Sweets also appear quiet, with
prices the same as those previously
listed.

Rice—The market in the South con-
tinues firm to higher with price ideas
‘being much strengthened by mill re-
quirements of rough stocks. The
movement of clean rice to distributing
centers is still in good volume and
both the rough and clean rice markets

are being maintained on a higher level
than existed a few weeks ago.

Salt Fish—No change has occurred
in mackerel and other salt fish during
the week. Prices of mackerel are still
attractive and stocks are being largely
consumed. Other salt fish unchanged
for the week.

Sauerkraut—Nothing new has de-
veloped in sauerkraut. New kraut was
still offered at low prices because of
the cheap costs of cabbage and the
lack of a consistent demand.

Syrup and Molasses—Demand for
sugar syrup continues fair, but is little
more than hand to mouth. The pro-
duction is still being limited. Com-
pound syrup is unchanged with a mod-
erate demand at unchanged prices.

——_-~>_____

Review of the Produce Market.

Apples—Wolf River, 20 oz. Pippin
and Red McIntosh, $1@1.25 per bu.;
Wagner, 85c@$1.25; Spys, $1.50 for
No. 1 and $1 for No. 2; Baldwins, 75c
@$1.

Bagas—Canadian, 60c per 50 lb. sack.

Bananas—444@5c per lb.

Beets—60c per bu.

Butter—The market has advanced
1%4c during the week. Outside markets
appear to be feeling stronger and de-
mand has been fairly active. Jobbers
hold plain wrapped prints at 25%c and
65 lb. tubs at 24'4c for extras.

Cabbage—35c per bu.; 50c for red.

California Fruits — Bartlett Pears,
$2.75 per box; Empress Grapes, $1.40.

Carrots—25c per doz. bunches; 50c
per bu.

Cauliflower—$1.25 per
taining 6@9.

Celery—20@30c per bunch.

Cocoanuts—/75c per doz. or $5.50 per
bag.

Cranberries—$2.75 per 25 lb. box for
Late Howe.

Cucumbers—No. 1 home grown hot
house, $1.10 per doz.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:
€. H. Pea from elevator __._____ $1.10
Pea from farmer 2. 90.9 .90
Light Red Kidney from farmer __ 1.80
Dark Red Kidney from farmer __ 1.50
Cranberry beans to farmer ~_---- 2.45

Eggs—The market for fine fresh
eggs continues firm. The offerings of
this grade of eggs are small and the
demand is taking them all and could
take more. Jobbers pay 32c for 56
Ib. crates and 34c for 57 and 58 lb.
Pullet eggs fetch 20c per lb. Jobbers
sell candled fresh eggs at 37c. Cold
storage are offered on the following
basis:

crate con-

Dee Cangied 6 27c
Me Gan@ied: 24c
Checks: 2 23c¢

Grape Fruit—Florida command $3.75
per box.

Green Onions—Chalots, 30c per doz.

Green Peas—$2.25 per hamper for
Wash.

Green Peppers—60c per doz.

Honey—The market is weak and un-
certain, because of over supply.

Honey Dew Melons—$2.75 for crates
of either 9 or 12.

Lettuce—In good demand on the
following basis:
{mperial Valley, 6s, per crate ~-$3.25
Imperial Valley, 4s and 5s, crate 3.50

§

Efot heuse, 10 Ib. basket 60
Lemons—The price is as follows:

J00 Sunkist. 2 $7.00

300 Sunkist 7.00

$600, Red Ball 6.00

S00 Red Bale 6.00

Mushrooms—28c per one Ib. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

Pe os $3.75
is. Le 3.79
0G 3.75
0 3:45
EG 3.75
ie $75
ASG 325
SAA 3.25

Red Ball, 50c per box less.

Onions—Home grown, 35c per bu.
for medium yellow and 50c for white.
Growers are receiving 25c per 100 Ibs.
for their crops. Domestic Spanish,
$1.50 per crate.

Parsley—40c per doz. bunches.

Pears—Kiefers, 35@50c.

Potatoes—Home grown 30c per bu.
on the local market; Idaho bakers, 23c
for 15 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Ebeavy fowls =... 2-2 10c
Exot fowls 22s 8c
Diteks 2000 8c
Light Broilers, 2 ips, _.-_..._____ 8c
Rock Broilers, 2% ibs. up —--____ 10c
(PuEReyS 2 12c
Geese 8c

Radishes—30c per doz. bunches hot
house.

Spinach—$1 per bu. for
grown.

Squash—Hubbard, $1 per 100 Ibs.

Sweet Potatoes—$1.50 per bu. for
kiln dried Indiana grown.

Tangerines—$2.50 per box.

Tomatoes—Hot house, 90c per 10
Ib. basket.

Veal Calves — Wilson & Company
pay as follows:

Southern

Maney 2228 6@7c

Good = Se

Needi 2 Se
——_2-+—____

Popular Price Millinery Active. —
Weew-to-week millinery stocks are
being carried by many retailers
through the country, and this keeps
up immediate business on popular
price lines. Current demand is bet-
ter than expected and, as a result,
promotion numbers have not been
added as they were last year. Tur-
bans and pie-plate sailors in crepe and
dress fabrics are popular in the West,
but suede hats in the same styles ap-
pear to be selling better in the Eastern
and Northern states. Black, brown,
gray, hyacinth and gold are popular in
the order given.
a
The worst bankrupt in the world is
the man who has lost his enthusiasm.
Let a man Jose everything else in the
world but ‘his enthusiasm and he will
come through again to success.—H.
W. Arnold.
ee a a
When a bit of sunshine hits ye
After passing of a cloud,
When a fit of laughter gits ye
And yer spine is feeling proud.
Don’t forget to up and fling it
At a soul that’s feelin’ blue
For the minit that ye sling it,
It’s a boomerang to you.

e

 

  

   

6
MUTUAL FIRE INSURANCE

Fine Sulphur Ignites.

Ground sulphur in paper-lined jute
bags and barrels is stored in an un-
sprinklered non-combustible building.
A workman carrying a shovelful of
hot cinders through this building
dropped a hot cinder which ignited the
fine sulphur dust on the floor. The
fire spread rapidly to the bags and
barrels before the employe could do
any effective work with the small
hose stream which he promptly put
He notified the watchman,
department was

into use.
and the public fire
called. Meanwhile the fire had worked
down into the storage pile and was
inaccessible. Sulphur dioxide fumes
made fire fighting difficult. The fire-
men cut holes in the roof and sides of
the building through which they di-
rected six large hose streams finally
drowning out the fire in about five
hours.

The powerfil hose streams washed
much of the fine sulphur dust out into
the yard and some of it into a near-by
river. Many of the jute bags and
barrels were burned through, and the
loss is over $4,000.

Automatic sprinklers appear desir-
able in a building of this kind because
of the presence of much fine com-
bustible sulphur dust.

—____-o
Airplane Flares Accidentally Ignite.

A workman was installing batteries
for setting off flares used by planes
during night flying. An _ accidental
short circuit set off the flares which
shot out, landed in a near-by rack of
wood frame
Using com-

workman

finished fabric-covered
wings, and set them afire.
mendable judgment, the
rolled the burning rack wings outdoors
spread to adjoining
Sprinklers opened promptly,
used a small hose

before the fire
racks.
and employes
stream and extinguishers.
were a total loss, and several others
were partially damaged. The prompt
action of the workmen in removing
the burning wings prevented a loss
several times as large as what occur-
red, estimated at between $850 and
$900.

This accident emphasizes the pos-

Four wings

sible danger of premature firing when
assembling ignition systems for flares.
Work of this kind should be, and at
this plant will be, done after the planes
have left the building.
2
Crying Need of Vocational Instruction
The age of entering employment is
rising, The time has passed when a
twelve or fourteen year old boy could
step out of school and into a job.
There is practically no employment
outside of agriculture in this state for
persons under sixteen years of age and
the number of employed persons under
eighteen years of age is small. This
means that the period of school attend-
ance is lengthening and, as a conse-
quence, our high school enrollment is
increasing. Eighty-five per cent. of
our boys and girls leave school at the
end of their high school course or be-
fore and these young people seek an
education to fit them to earn a living.
A knowledge of the dates of the reign
of Henry the Eighth, the ability to
translate Latin into passable English

   

MICHIGAN

or to prove the Pythagorean theorem
have slight worth in helping Bill Jones,
the eldest of six children, to find a job
or in helping Mary Smith to make a
success of a recent adventure into
matrimony.

Now don’t blame the
berate our system of education with-
out giving some further thought to the
Some of our boys and girls

school and

question.
are going to college and they should
have an opportunity to prepare for
further education and for the wise use
of leisure time. But as _ President
Hoover says, “We cannot in fairness
continue to provide specialized educa-
tion free to the few who propose to
enter the professions while denying
education to the many for the com-
moner vocations.”

Vocational education, including agri-
cultural, commercial, home economics
and industrial pursuits, is an important
factor in our national life. If our
young people under eighteen years of
age can secure the kind of education
they need they will remain in school.

A recent investigation made by John
M. Brewer, of Harvard University, dis-
closed the fact that sixty per cent. of
workers in various occupations lost
their jobs because of lack of social
understanding and forty per cent. were
discharged because of lack of technical
skill and knowledge.

The task of vocational education is
obvious. It is to give young people
who go to work before or immediately
after graduation from high school, the
necessary skill and knowledge to make
them capable workers and to help

them form right job habits, right
health habits and right character
habits.

Right habits are formed through ex-
perience, through action, through do-
ing, not merely by talking about what
should be done.
effectively

Young people can be
helped by putting
them into real situations, not by ‘hav-
ing them memorize facts. Vocational
education them into contact
with reality and keeps them in contact
with reality in the most positive way
either in the all-day vocational course
or on the job in a part-time school.
The unemployed may be divided

most

brings

into the following classes:

Unemployable ________-_ 25 per cent.
Driiters 2 2 35 per cent.
Steady workers 40 per cent.

It is the duty of society through its
schools to reduce the number of un-
employables and drifters as much as
possible. <A must pay
either for the cost of training labor or
for the much greater cost of the ineffi-
ciency of labor, and inefficiency of
labor means low wages, low purchas-
ing power and limited consumption.
Every school, every farm, every manu-
facturing plant, every store which
trains a young worker is adding to the
purchasing power of the community
and creating a future customer and
thus education becomes the fertilizer of
business. On the purchasing power
of our people depends the growth of
the absorbing power of our domestic
market. K. G. Smith,

Stete Supervisor of Industria] Edu-
cation.

community

——>--2->___

On the voyage of life the best ship
is friendship,

TRADESMAN

2,

 

INSURE and feel sure

that when you have a fire you will have money to pay at least
the most of the cost of re-building; but place your insurance
with the company that will furnish this protection at the lowest
cost, as there IS a difference, and it will pay you to investi-
gate. The company that gives the most SAFE insurance for

the least money is

The Finnish Mutual Fire Insurance Company

of Calumet, Michigan

 

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ss wz =
i NX p/ federal Hardware & Implement Mutuals il

Retail Hardware Mutual Fire Ins. Co.
MINNEAPOLIS MINNESOTA

Hardware Dealers Mutual Fire Ins. Co.
STEVENS POINT WISCONSIN

Minnesota Implement Mutual Fire Ins.Co.
OWATONNA MINNESOTA

Dear Sir:
Enclosed find dividend for $236.75.

What a pleasure it is to receive a dividend in the mail for 30 to 40%
of your fire or windstorm insurance costs. That is just what thousands of
Federal policyholders are doing every year. The total savings returned for
the past 32 years exceed 42 million dollars. You can save safely with the
Federal Mutuals. It will pay you to investigate.

Yours truly,
FEDERAL MUTUALS.

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

me Net cots O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, Secretary-Treasurer

November 30, 1932

 

 

 

 

 

 

™ GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE CO.

A LEGAL RESERVE MUTUAL COMPANY

23 YEARS

OF DIVIDENDS TO POLICYHOLDERS
Affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg., Grand Rapids, Mich.

 

 

 

 

 

 

 

 

       
    

 
  
  
    
  
  
   
    
  
   
   
  
    
 

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November 30, 1932

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

According to Charles E. Boyd, sec-
retary of the Retail Merchants As-
sociation, last Friday’s down-town
shopping crowds were the largest of
the year and if the throngs of that day
can be judged as a criterion thsi year’s
Christmas shopping units will equal
those of the prosperous years of fond
mémory. “While the crowds indicate
there will be about as much Christmas
shopping,” said Mr. Boyd, “this year’s
dollar volume will fall below that of
last year. There were more Christmas
sales last year than in 1930 but the
dollar volume was off about 20 per
cent.”

Sidney L. Head, formerly with H.
L. Judd Co., Inc., has opened an office
and branch stock rooms at 454 Lafay-
ette, where he will represent the
Kinkead Industries and the Miller &
Connell Co., drapery hardware manu-
facturers.

Detroit druggists are pulling for
Clare F. Allen, Wyandotte druggist,
for re-appointment to the Michigan
Board of Pharmacy. Allen was ap-
pointed by Governor Green in 1928
and his term expires January 1. Ac-
cording to his friends, Allen has been
extremely active during his term of
office and is responsible for more
progressive legislation in behalf of the
state pharmacists than any single in-
dividual. His work in the state at-
tracted attention nationally and, as
president of the National Association
of Boards of Pharmacy he displayed a
grasp of pharmacy affairs which was
reflected in his able administration of
that office. Mr. Allen is the owner of
three retail drug stores, all said to be
profitable investments.

More than 3,000 employes of Eaton
Manufacturing Co. and subsidiaries,
including Wilcox-Rich Corp., have
subscribed to the group insurance plan
arranged for them by the Eaton man-
agement. The Eaton company is
sharing an appreciable portion of the
premium expense of these policies,
permitting protection at a low rate.

November, now drawing to a close,
may mark the turning point in the de-
pression so far as the automotive in-
dustry is concerned. It is certain that
production for the month is going to
step vigorously upward, possibly
doubling October’s 50,000 passenger
cars and trucks. With four or five
months of steadily increasing output
indicated, the end of that interval may
find the industry finally out of the
shadows.

Although 1933 still is more than five
weeks away for the rest of the country,
there is no doubt that it has come to
Detroit. At the Buick factory, for in-
stance, it is in full swing regardless of
what the calendar shows. The new
model of this General Motors unit is
just a week away from its formal an-
nouncement, and the factory is spin-
ning out Buicks in optimistic fashion.

The evidence points to three other
debuts in the General Motors family
by mid-December. Chevrolet’s new
and Jarger six at a lower price is well
under way and will be not far behind
Buick in coming out. Oldsmobile and
Pontiac also are scheduled for mid-

MICHIGAN

month bows to the public. Of Cadillac
there is no definite word, but it is not

expected before the automobile show
in New York.

Two Chrysler units that are con-
tributing to the upward swing for
November are Plymouth and Dodge.
The former is on a 1,200 cars-per-day
basis as to production, more than
double the pace at which the new six
was started.

There is a swirl of activity in other
plants. Rockne, for example, has its
new line ready for dealer inspection.
Continental, preparing to offer the
lowest price full size car for 1933, has
its Muskegon and Grand Rapids plants
retooled and is ready to go into pro-
duction soon. Hudson-Essex activi-
ties are shrouded in secrecy, with the
new lines destined to be held up until
the annual show. The same may be
said of Graham, Hupmobile and Pack-
ard.

—__+--.___
Stresses Small Profit Paid For
Service.

In no other part of the world
does one find such a variety of
foods, at reasonable prices, as is
available in our corner groceries.
This is due to two factors. In the
first place, the American standard
of living has developed a demand
throughout all classes of our popu-
lation for something more than
the bare essentials of diet neces-
sary to keep in reasonably good

health.

In the second place, our prog-
ressive retail food merchants,
whether chain or independent,
have taken advantage of every
development of: transportation,
refrigeration and up-to-date mer-
chandising methods to enable our
consumers to buy the foods they
want at the time they want them
and at prices they can afford. Per-
haps some may be surprised to
learn that for these literally world
encircling services made available
to the American consumer through
our efficient food retailers, these
stores, usually charge him less
than the price of a postage stamp
out of each dollar of sales.

Let us consider a few of the
products to-day taken as a matter
of course when we see them on the
shelves of our grocers, that were
unknown to most of us only a
few years ago. It is only within
the last twenty years that tuna
fish, for example, began to be
marketed in quantities of com-
mercial importance in the United
States.

The tuna has long been known
to sportsmen of the West Coast as
a game fish well worth the catch-
ing, but it was not until 1915 that
it began to be pursued in a really
serious way in order that the
housewives of the country might
use its meat in salads or as a help-
ful adjunct to Sunday night sup-
pers. In that year, 200,000
ponds of tuna fish were canned.
But the retailers of America co-
operated so well with the alert
packers who were introdcing it

TRADESMAN

that by 1930 the annual pack was
no less than 2,000,000 pounds.

Doesn't it seem almost incred-
ible now that previous to 1928
few of us had ever thought of
drinking tomato juice? In that
year it was introduced as a com-
mercial product for the first time.
The widespread acceptance of this
healthful beverage has been due
to a typically American sales
campaign involving the always in-
dispensable elements of proper
preparation of the product, well-
planned advertising and _intelli-
gent distribution to the consum-

ers. Julius Klein.
—_+++___

On Brink of New Development.

What effect will the legalization
of beer and wines have upon the
grocery industry?

This question is being asked
every day in the trade, and with
good reason, since every indica-
tion points to the fact that the
organized grocery industry of the
country may become the distrib-
uting apparatus by which these
new beverages may be introduced
to the country in a legitimate man-
ner.

In the first place the return of
the saloon seems to be doomed,
and the compromise that the ar-
dent wet politicians will probably
have to make with the drys in or-
der to legalize the foaming bev-
erage will mean that drinking
places will not be permitted as
such, although hotel or restaurant
drinking may again be permitted.
But the day of the old type beer
dispensary is apparently definitely
past. is, of course, leaves the
beer producer without a final out-
let, contact with the consumer,
and the grocery trade of the coun-
try must step in at this point to
service the consumer.

A more subtle factor is also be-
coming more apparent day by
day. The only way the beer and
wine business of the country may
be put upon a legitimate basis af
ter some fifteen years of bootleg-
ging and consequent development
of an undercover method of dis-
tribution which has not only been
contrary to the law but largely
contributory to the _ present
strength of gangs and rackets is
by getting off to a new start. To
begin with, the grocery trade,
whcih has a background of legiti-
mate and lawabiding business ex-
perience over a period of many
years, would seem a far better
machinery for distributing the
beverages than either to legitimat-
ize the present bootlegger or set
up Government agencies such as
have failed in Canada.

The grocery trade is on the
brink of a new development in
distribution. It has it in its power
to take over what amounts to
practically a new industry in the
country and put it over. The in-
dustry has the support of the larg-
est wine growing and brewing as-
sociations in the country and the

7

only competitor that is likely to
appear is the organized retail drug
trade which has already put in a
bid for the exclusive right to han-
dle this new business.

——__-.
Business Gains Hold.

General business conditions during
the current month were about equal
to those of October, with the excep-
tion of a slight decline in the Middle
West, according to the monthly report
of the business survey committee of
the National Association of Purchas-
ing Agents, released last week. The
opinion is expressed that “the worst
has been passed and that the present
policy of maintaining status quo until
further developments take place is
satisfactory.” It is added that in some
industries plans are under way for at-
tracting more sales.

Commodity prices are lower, with
the exception of the Far West, where
they are unchanged from last month.
Inventories are about the
slightly lower, as there is a general
move, particularly among the larger
companies, to decrease stocks as the
year-end approaches.

same OF

Collections are
about the same, except in the East,
where a slight improvement ‘has set
in. Credit is still tight. Unemployment
is not as severe in the East, about un-
changed in the West and increased in
the Far West. Buying is confined to
purchases for immediate requirements,
although on some commodities, where
prices are unusually attractive, obliga-
tions have been assumed over a several
months’ period.
—___> +
Dry Goods Stocks Cut.

Despite the large amount of orders
placed by dry goods wholesalers in
August and September, inventory
taking at the beginning of next month
is expected to disclose the smallest
volume of stocks in jobbers’ hands in
a decade. Taking into account the
drop in prices, the dollar volume of
inventories will be at least 25 to 30
per cent. below that of last year.

In the last two months wholesalers
have practically cleaned out the heavy
purchases made during the rising cot-
ton goods markets. The price ad-
vances taking place enabled them to
regain some of the losses suffered in
the previous months’ decline and re-
duced their total inventory deprecia-
tion. At the same time they continued
during the year the policy inaugurated
in 1930 of reducing the number of
items carried and of confining their
operations more to staple items. At
the present time a fairly optimistic
feeling is in evidence among whole-
salers, who expect a good
next year,

—_+~-<+__
Overcoat Shortage Possible.
The caution exercised by manufac-

business

turers in making up overcoats, com-
bined with the good response received
by retailers on these styles in the last
few weeks, have created somewhat of
a shortage on desirable goods in the
popular price ranges. As the coming
month is usually a good period for
overcoats, retailers may find
themselves without adequate stocks.
Styles in the $15 to $25 price ranges
are moving most actively, with a sur-
prisingly good business done on some
of the more expensive numbers.

some

 

 

 

WOMEN AND MANNERS.

it is a bold man who dares nowadays
to comment on modern feminine man-
ners or attempt to account for them.
Bui the Rev. John R. Hart Jr., the
friend and adviser of students at the
University of Pennsylvania for a quar-
ter century, has made a brave stand

against what he calls a merely imita-
tive frankness, sophistication and lack
of refinement sometimes assumed by
members of the more sensitive sex. His
accusation is that these things are
merely patterned after masculine man-
ners and are both unsuitable and un-
natural to the feminine temperament.

This courageous critic, no doubt,
would hesitate to say that heavy smok-
ing, plain speaking or even occasional
drinking is essentially more reprehensi-
ble in a woman than in a man. But
aany would agree with his opinion that
in claiming equal rights with men to
say what they like and do as they
please women may surrender some-
thing of greater importance. There has
endured for a long time an ideal of
feminine representing a
fundamental reality in spite of all the
illusions attached to it. The refinement

secret wisdom otf

refinement,

originated in the
womankind, rather than in any weak-
ness or inferiority. It has served so-
ciety well in preserving pleasant modes
and manners and setting standards of
custom and courtesy somewhat above
the natural level of merely masculine
habit.

Dr. Hart says that men “have. de-
pended on women” to maintain the
civilized amenities. He believes that
when women imitate to excess the
manners of men they neglect to some
degree their social responsibilities. And
he avoids the accusation of speaking
from any sense of masculine superiority
when he admits that the damage is
done by women imitating the minor
vices of men instead of emulating their

incidental virtues.

 

CONSIGNMENT SELLING.

Consignment buying has raised its
head in the merchandise field, and pro-
ducers in several lines are greatly dis-
turbed over demands by retailers for
goods on this basis. They point out
that the risk and -burden of carrying
inventories would thus be- shifted to
manufacturers at a time when prices
scarcely cover legitimate costs, let alone
the added expense which would be
suffered by having to perform what is
a proper retail function.

It is thus indicated that the attitude
upon consignment selling depends very
largely upon whether the manufacturer
or the retailer seeks it. Producers in
a number of lines use this device main-
ly for three reasons. Such selling per-
mits rather strict retail price mainte-
nance. Secondly, it may offer large
volume because the retailer can stock
a wider assortment. Thirdly, it offers
insurance against credit loss because
title to the goods remains with the
manufacturer.

For any one of these reasons or a
combination of them, the sale of fair-
ly staple articles on consignment, when
properly safeguarded by contracts, may
constitute a good distribution scheme,

although one requiring exceptional

MICHIGAN

financial strength. However, when
style or some other influence brings
about frequent and quick changes, con-
signinent selling, except on a very lim-
ited scale, is apt to cause great diffi-
culties. Excessive mark-downs would
then present the same problem to pro-
ducers as they often do to retailers.

Where the stores are concerned, it
is highly questionable whether a make-
shift of this sort to reduce buying risks
is worth while. It seems to be a con-
fession of inability to gauge consumer
demand and calculated to cause more
waste than its possible advantages can
balance.

 

ARIZONA’S METEOR.

The theory that an early American
civilization was wiped out by a comet
or meteor plowing into Northeastern
Arizona, now advanced by a group of
Western scientists, may supply the
answer to a number of the Southwest’s
knotty archeological questions. And
there is so much evidence to support
such a theory that it cannot be lightly
dismissed.

There is the meteor or comet itself
in a gigantic crater not far from Wins-
low, Ariz., which displaced some 400,-
000,000 tons of earth when it struck.
The time of its fall has been estimated
as 1278 A. D. The effect of such a
catastrophe must have been felt for
hundreds of miles around. There would
have been not only a terrific earth
shock but a spread of fatal gases as
well. Within the areas that would have
felt these effects there had been a well-
developed cliff-dweller civilization. That
civilization came to a sudden end. By
the Douglass tree-ring calculations, it
ended at approximately the time of the
meteor’s fall. Remains of the vanished
cliff-dwellers indicates that they died
suddenly, even in the midst of daily
occupations, and not by human hands.

This is
dence and little of it is subject to the
charge of coincidence. But there re-

strong circumstantial evi-

main many further tests to apply. Such
an earth shock as the falling meteor
must have caused would have been felt
a long way off. Such a meteor would
have been visible from a great distance.
What of the astronomical records or
legends? Do the legends of other early
American peoples tell of such a phe-
nomenon? Did Europe or Asia at that
time feel any distinct earth shock? Any
of these things would be corroborative
evidence of great value.

 

WAR DEBT HESITATION.

Until it becomes clearer how the
war-debt payments due next month are
to be handled, business tends to move
with renewed caution. Speculative and
commodity markets reflected the un-
settled near outlook by further reces-
sions during the week.

For the preceding week the weekly
index failed to register this hesitation
and advanced rather smartly. It reach-
ed the best level since the week ended
Oct. 15. The chief factor in this in-
crease was car loadings, which reversed
the usual seasonal trend by showing an
increase. Automobile manufacture rose
as production on new models expanded.

Commodity prices in the main lost
ground. The Annalist weekly index

TRADESMAN

dropped 0.7 points to 88.1, with the
chief declines in textiles, farm and food
products. Dun’s list also indicated that
the principal losses were in textiles and
foodstuffs, the about re-
versing the changes in the preceding
twenty-nine declines and

whole list
week with
fourteen advances.

Analysis of current employment
figures, however, gives cause for cheer.
The October rise was more pronounced
than in the previous month and ran
usual seasonal

strongly against the

drop. This employment increase for
the third successive month marks the
first real upturn since the beginning
of 1931 and. with automobile produc-
tion swinging upward, gives promise
of continued improvement.

In the survey of the purchasing
agents for the month just closing, the
salient features were the maintenance
of October business gains in all areas
but the Middle West and the further
reduction in stocks as inventory periods

approach.

 

 

TIGHTENING THE NOOSE.

As a counterpart to “Buy British” in
England, an organization here is now
offering to “Buy American.” In_ the
present crisis the usual argument that
this will mean work for Americans and
help the needy must fall, of course,
upon many sympathetic ears. How-
ever, there is some indication at least
that this «ampaign may not be alto-
gether divorced from the interests of
those who in recent months have been
attempting in one way or another to
bar out of the country entirely certain
competitive foreign products.

Among the statements of the Buy

that every
foreign-made

American Association is
cent spent on “cheap
products” is money taken away from
American workers. It grows rather
tiresome to ask what would happen to
our automobile, machinery and other
impoortant exports if the ideal was
reached that the Association seeks.
Since our exports exceed our imports
by millions ($284,000,000 last year),
the American workman stands to lose
more than he could gain by shutting
out all foreign goods, because it is log-
ical to suppose that other nations
would match our restrictions.

At a time when the world is crying
for relief from misguided nationalism
the efforts being made here and in
other countries to draw lines even
tighter are aggravating trade strangula-
tion. What is so urgently needed for
relief is an unloosening of the noose.
Even a gesture of this kind might work
incalculable benefit. It has been more
than adequately proved that we cannot
work the tariff and embargo game in
our own favor forever, and, having
learned that, we might move in the
other direction—toward recovery.

—————E
RECOVERY VIEWS DIFFERENT.

Until the war-debt problem was
thrust so abruptly into the foreground,
business interests felt they had reason
to believe that the depression had
passed its low and that recovery was
under way. Admitting that the up-
turn last Summer and early in the
Fall was somewhat speculative in char-
acter, they nevertheless imagined that

 

 

November 30, 1932
this was the push needed to move
business off “dead center” and opinion
was rather widespread that 1933, at
least, would see much better progress.

in this consideration of the outlook
it was quite common to guPpose that
the recovery would be a slow and pain-
ful process. The basis for this theory
was that the present slump resembles
quite closely the depression of the 70’s,
which lasted for five and a half years.
The crisis then was a secondary busi-
ness reaction after the civil war. The
secondary depression after the war of
1812 lasted for four and a half years.

On the other hand, there is a group
which holds that the modern tempo
of industry should have the effect of
reducing the depression period. It is
argued that faster processes of produc-
tion permit a quicker resumption of
operations and a more rapid spread ot
work once the upturn has started. Raw
materials are in plentiful supply, it is
pointed out, but stocks of manufac-
tured goods quite low, so that any im-
provement should at once accelerate at

a quick pace.

With respect to war-debt settlement,
it is the belief in many business circles
that the problem has reached such a
critical stage that definite and final ac-
tion will be forced within the near
future.

 

DRY GOODS CONDITIONS.

Making good its promise, retail
trade last week picked up quite sharp-
ly. Stores report that Friday brought
the best business since Columbus day.
Holiday lines moved to the front and
growing demand was indicated on main
floor items and toys. Home furnishing
items bid fair to get more than their

usual volume through this holiday
season. Men’s wear trade was quite
brisk.

Due to the current upturn in sales,
the month may show up better than
earlier reports indicated. Early buying
by the public of gift merchandise is
accepted as a hopeful augury for the
season by retailers. While they admit
that it may represent a desire to
stretch less money over the same num-
ber of articles, they also feel that fav-
orable business developments should
act thereby to increase expenditures.
Since the election, also, many execu-
tives have noted more “snap” to the
demand.

With the bulk of holiday require-
ments fairly well filled, the wholesale
merchandise markets are quiet except
for some reorders. New fashion lines
in women’s apparel will be shown this
week. Dry goods jobbers have cur-
tailed their purchases to hold down
inventories.

Are we not warranted in assuming
that, just as conditions in the past
have bred men able to cope with the
emergencies of the time, so the stress
of present-day circumstances — will
bring forth real leaders who, imbued
with new ideas, trained in new tech-
niques, and equipped with new tools,
each in his own way will not only
achieve personal success but will help
to lift business out of the quagmire in
which it now finds itself?

She

 

 

 

 

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SESE alesaoe tenance cea PPR aa

Soe nciaennomecnc onan oamassan asians saute ane rn

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November 30, 19382

MICHIGAN

TRADESMAN

9

 

OUT AROUND.
Things Seen and Heard on a Week
End Trip.

If I were asked tto define the great-
est mistake William Alden Smith
made during his long and_ useful
career—to the community, state and
Nation—I would unqualifiedly assert
that his espousal and support of the
primary election system was entitled
to that distinction. Mr. Smith came
to the same conclusion long before he
died and it strikes me that the party
which he honored and which honored
him by keeping him in office nearly
thirty years could in no way pay
tribute to his memory better than by
abolishing the biggest political dis-
appointment Michigan has ever had to
contend with. The primary system
turned out to be bad at every angle.
It introduced and fostered more evils
than the old system ever succeeded in
accumulating, Mr. Smith frequently
told me that if he were a younger man
he would devote ten years of his life,
if necessary, to abolishing this wretch-
ed system.

 

If I were asked to define the great-
est trait he cultivated I would im-
mediately assert that it was his love
for Grand River and the sturdy belief
he always maintained that some day
it would prove to be the salvation of
Grand Rapids. As a comparatively
young man Mr. Smith studied our
great waterway from all its angles
and possessed information concerning
its future usefulness to Grand Rapids
not enjoyed by any other man in the
country, outside of the War Depart-
ment. He succeeded in interesting
General Ludlow in the improvement,
which was a remarkable undertaking
for him to accomplish, because the in-
fluence of that distinguished author-
ity on waterways lessened the difficulty
of obtaining appropriations for the
improvement of the river for naviga-
tion purposes. He also obtained the
active co-operation and hearty assist-
ance of Senator Burton, of Cleveland,
who was then chairman of the River
and Harbor committee in the House,
which was another great achievement
for Mr. Smith. Mr. Burton came to
Grand Rapids and accompanied the
Grand Rapids Board of Trade on one
of its annual river excursions to East-
manville, where luncheon was served
on the lawn of the summer home of
Chas. B. Kelsey, now owned by
Noyes L. Avery. On this occasion
Mr. Burton made a very significant
speech, stating that the first thing
Grand Rapids should do was to place
two small boats on the river to make
daily trips between this city and Grand
Haven in order to demonstrate the
necessity of river improvement. We
acted on his suggestion, but instead
of constructing small boats we very
foolishly made them so large in size
and with so much draft that they
could not be operated successfully.
These boats, as I now recall them,
cost upwards of $100,000. The season
they were launched was an unfortunate
one, because there was very little
precipitation during the summer.- Mr.
Smith warned us we were making a
mistake to create such large boats to
begin with, but we went ahead like a

pack of fools in undertaking to do the
impossible. Mr. Smith was so dis-
gusted over our recklessness that he
apparently lost interest in the improve-
ment of the river for the ‘time being.
The boats were sold for a mere song
and those who contributed to their
creation lost every penny they invest-
ed in the undertaking. Mr. Smith al-
ways insisted that $2,000,000 would
give us a 20 foot channel from Grand
Haven to Grand Rapids which would
enable coal boats from Lake Erie and
ocean vessels of ordinary draft to
dock in Grand Rapids. Such an im-
provement would have rendered it un-
necessary for Grand Rapids to expend
a million dollars for the construction
of flood walls. John  Widdicomb,
Charles R. Sligh, Charles H. Leonard,
E. H. Foote, Chas. E. Belknap and
others, disappointed and dismayed by
the losses they had sustained by the
boat fiasco, quietly slipped into the
Hereafter without ever rallying to the
support of Senator Smith. As a re-
sult, the War Department,which has
never been very friendly to our river
project, destroyed the possibility of
river navigation for a time by filling it
full of brush in the shape of wing
dams and changing the head of naviga-
tion from Fulton street, Grand Rapids,
to Bass River. Since then it has
added insult to injury by permitting
the bridge at West Bridge street, ten

miles West of the city, to be erected

without a draw. This attitude on the
part of the War Department presents

a serious handicap to Grand Rapids as

a great manufacturing city, unless our
people immediately reverse their ap-
parent indifference and start over
again where we originally started un-
der the hearty assistance and wise
leadership of Mr. Smith. This means

that our Representative in Congress

must take up 'the subject where Mr.
Smith left off and devote ten years of
his life to the only undertaking which
will enable Grand Rapids to obtain
coal on the same basis as our sister
lake cities pay for transporting steam
coal from Ohio to Lake Michigan
ports. They are now getting coke and
coal laid down at $1@1.50 lower than
rail points like Grand Rapids are able
to command.

 

If I were a young man [ would
erect a warehouse on the bank of the
river at Bass River and supply Grand
Rapids manufacturers with fuel coal
cheaper than they can obtain it from
dealers who are obliged to pay the
present very unfair rail freight rate.

In repeatedly calling attention to the
manner in which ‘the citizens of Grand
Rapids have permitted their greatest
natural asset to slip through their
fingers—let us hope only temporarily
—I may be likened to the voice crying
in ‘the wilderness, but I shall never
cease raising my voice and using my
pen in behalf of the campaign started
so auspiciously and conducted so
masterly by our late lamented Senator
Smith, who never lost faith in the
necessity of improving our rivers to
aid navigation. One of the first acts
of his senatorial career was the gen-
erous manner in which he secured an
original appropriation of $600,000 for
the improvement of Saginaw river,

which influenced the General Motors
Co. to establish large manufacturing
plants on that stream. J went over
this matter thoroughly with Senator
Smith only four days before he died.

 

The only survivor of the band of
Romans who stayed by the river im-
provement in season and out of season
weary years is
founder of the

for many long and
Gaius W. Perkins,
American Seating Co. and the noblest
Roman of them all. He is somewhat
broken: in health, but his mind is as
bright and his memory as clear as was
the case in the days of his greatest
activity when he was rapidly building
up the greatest manufacturing under-
taking of the kind in the world. Mr.
Perkins spends his summers at his
cottage at Northport Point and his
winters at the home of his son, G. W.
Perkins, Jr., 149 North Prospect
“avenue.

 

Appropos of the subject of lake
transportation, I am in receipt of the
following letter from South Haven:

South Haven, Nov. 28—With nine
foreign vessels in port at one time,
South Haven suddenly finds itself in
the limelight as tthe busiest foreign
port on the Great Lakes.

Seven years ago this port was on
the verge of abandonment by the Fed-
eral Government, but several of its
citizens got busy and had the channel
dredged and took steps toward having
South Haven named a port of entry
for foreign vessels. On Sept. 10, 1925,
the first foreign vessel came into port
bearing woodpulp from Norway. Since
that date eighty foreign ships have
been tied up at South Haven’s dock,
fifty-two of them during 1932. Up
until the past week, the maximum
number to be accommodated at one
time was three, consequently consider-
able manoeuvering had to be done by
harbor officials when nine boats came
creeping into the harbor at one time.

The cargo carried into this port is
chiefly woodpulp, which is shipped by
truck and rail to the paper mills in
Southwestern Michigan, Indiana, [li-
nois, Wisconsin, New York and Ohio.
Its sources are Norway, Sweden, Ger-
many, Astoria, Russia and Canada. In
addition to woodpulp, the cargoes have
included some gravel and pig iron.
75,000 tons of woodpulp have come
into the harbor and shipped by the
South Haven Terminal Co. during
1932 and it is anticipated that this
figure will be doubled during the com-

ing vear. Evelyn G. Duff,
Sec’y South Haven Chamber of
Commerce.

The Methodist Book Concern has
joined hands with the four infamous
organizations which once practically
controlled the printing establishments
of America, but which now cut very
little figure in the job printing estab-
lishments of the country. All of the
400 employes of the concern are taken
into the union without prejudice. To
be true to form, about the first thing
the typographical union will do is to
employ a slugger to murder and maim
non-union men who assume _ that
America is a free country and_ that
they have a right to live and breathe
without bending their necks to ‘the
yoke of the union. All printers who
take the infamous oath of the typo-
graphical union automatically cease to
be Christians, because the oath dis-
tinctly specifies that allegiance to the
union takes precedence over devotion
to God, alliance to church or duty to

home. I cannot understand how the
men of any religious organization
could ever permit its employes to be
made the victims of such a wicked con-
spiracy as that maintained by the
typographical union.

[It is merely platitudinous to say
that the American farmer forms one
of the most important and influential
country. There is,
however, a mistaken idea current at

classes in this

this time concerning the farmer. He
is looked upon as a radical, or rather,
it seems the belief that the farmer
tendencies predominates.
This is not true. Taken as a class, the
farmers of this country are conserva-

of radical

tive. To them the untried schemes
of socialism are an abomination. Many
farm associations such as the National
Grange, and with which the represen-
tative agriculturists of the country are
affiliated, stand for true Americanism
and their loyalty to the constitution is
proverbial.

That there is a certain element
holding to radical tendencies there is
no denying. Like all other radical
organizations, ‘the associations to

which the red flag wavers belong, are
led by professional agitators, men
whose principal recommendation for
the job they hold is their ability to
make a noise. They have used this
ability to the limit. They ‘have drown-
ed out the protests of their conserva-
tive neighbors and their clamor has

reached to the legislative halls at
Washington. To them is traceable
much of the pending legislation

which is socialistic in tone and which
would seek to rob industry of its in-
dependent rights and place it under
the control of a paternalistic govern-
ment.

 

It was only a few days ago that one
of these farm associations, claiming
to wield vast influence, pledged itself
to support the infamous American fed-
eration of labor in any programme
that body might adopt. It is a similar
radical element that is attempting to
force drastic control of the packing
industry and the grain business. It is
this element that is responsible for the
emergency tariff law and is endeavor-
ing to secure loans for the livestock
growers at a rate of interest far be-
low that which men in other lines
are forced to pay.

Scoff as much as we may, delude
belief that this
country and its people are free from
Bolshevism, one has only to analyze
the situation as it now exists at
Washington to realize that Bolshe-
vism has run riot in the United States
and, although the American Bolshe-
vist may not go about ready to hurl
a bomb upon the slightest provocation,
he is none the less dangerous because

ourselves with the

of that. And the pity of it is that the
solid, conservative American farmer
—the majority, in other words—is

forced to stand by while this radical
neighbor gets what he goes after.
Congress seems to be obsessed by
the notion that the noise of the radical
agitator is to be received with serious
(Continued on page 23)

10

MICHIGAN

TRADESMAN

November 30, 1932

 

FINANCIAL

Corporate Funds Held Bank Burden.

 

Discussions concerning reduction of
interest rates on bank deposits have
thrown into relief problems
growing out of the very large balances
carrying in banks,
bankers

strong

corporations are
according to well-informed
here.

The larger corporations entered the
depression with unprecedented amounts
of cash or its equivalent. The three
years that have expired since have not
greatly reduced that vast hoard. In
1928 and 1929 much of this excess
cash was placed in call loans. At the
first sign of trouble, however, virtually
all such loans were called, and since
the owners have carried them mainly
in the form of bank balances.

The funds in question are not those
working cash,
their cash re-
needs
boom
as an

constituting ordinary
but are that part of
sources in excess of ordinary
that accumulated during the
years and carried at present
extra reserve.

The problems set up by these bal-
ances, according to bankers, grow out
of the practice of corporations shifting
their funds about the country to in-
duce purchases of their products, and
their insistence on interest rates banks
cannot hope to earn in the course of
careful and conservative management.

3ankers here report that so large
are the amounts corporations can offer
individual banks that often it proves
impossible for those banks to with-
stand the pressure for excessively high
interest. In the larger financial cen-
ters uniform rules concerning interest
tend to protect banks. But even there,
bankers say, ways of evading the rules
are frequently found.

In New York, for example, Clear-
ance House members are limited, with
certain exceptions, to one-half of 1
per cent. on deposits for six months or
For longer dated deposits there
It is said numerous

less.
is no such rule.
instances are on record where banks
have been induced to take large cor-
porate deposits for six months and two
or three days at rates substantially
above those allowed by the Clearing
House.

The situation is said to be much
less safeguarded in interior
It is said to be not unusual

many
points.
for corporations to exact 2 or 3 per
cent. and even higher rates on deposits
placed in such banks.

These practices are
largely a “hangover” from the earlier
period of prosperity, but have of late
become increasingly difficult and acute
in their effects because of the stress
of current which have
made it difficult for banks to find safe
investments.

The undesirable nature of the situa-
tion is, according to banking opinion,
accentuated by the fact that corpora-
tions often make it a regular practice
of arbitrarily shifting deposits when-
ever they believe such transfers will
obtain new orders. The belief exists,
so it is said, that the establishment of
a substantial deposit in a leading bank
in a given town often proves the way
for salesmen.

This practice, it is said, often leads
withdraw funds on

described as

conditions,

corporations to

The results are often
anything but pleasant for the banks,
it is said.

Bankers ‘here believe more stringent
action by clearing houses to end in-
terest to organize
effective local clearing houses for rural
banks will be handicapped so long as
this situation exists.

[Copyrighted, 1932.]

short notice.

competition and

—_—_——_> + +
Two Phazes To the Foreign Debt
Issue.

Many needless complications are be-
ing added to the discussions of the
interallied debt question. In its funda-
mentals it is comparatively simple.
Needless to say, there are numerous
technical: details involved in connec-
tion with the actual transfer of funds,
but knowledge of these is not essen-
tial to the formulation of an opinion on
the broad question of what our atti-
tude on demanding payment should be.

This broad question divides itself
into two parts. The first of these con-
cerns whether we should demand pay-
ment of the amounts due December
15. This is the immediate question,
and at the moment is the more im-
portant. The second aspect concerns
our attitude toward future payments.
The problem here is whether we should
stand on the existing debt settlements,
entered into between 1923 and 1926,
or re-open the question with a view of
making new settlements.

The first of these—our attitude to-
ward the December payments—pri-
marily is a political question. The
actual amount involved is relatively
insignificant. If we get it our Federal
deficit will be less, and the Government
will have to borrow less, but our eco-
nomic condition will not be affected
materially whatever happens.  Like-
wise, the making of the payment is not
going to undermine the _ financial
stability of the foreign countries.

Failing to get the payment, how-
ever, will influence our bargaining
power on other questions. Specifically,
it will mean that we shall have less
force in any demands we care to make
for a reduction of expenditures on
armaments or in any trading on tariffs.
The position one takes on demanding
the December payments should rest
upon how important he considers it
is for us to have a dominant bargain-
ing position in disarmament and tariff
negotiations,

Our attitude toward future payments
is an economic question. The debts
can be paid only in case the debtor
countries have a favorable export
balance—or, .in general, sell more
commodities to us than they buy. It
is this export balance which determines
in the long run a nation’s “capacty
to pay” foreign debts.

To us, however, the significant
thing is not the “capacity to pay” of
the debtor nations but the “capacity to
receive.” In other words, the real is-
sue is not how much the debtor nations
can sell to us and in the world markets
but how much we can afford to buy
from them and how much competition
in the world markets we can stand.
This, presumably, would be the ques-
tion which a new debt commission
would attempt to answer.

Ralph West Robey.
[Copyrighted, 1932.]

Functional Basis of Stock Trading.

In various articles, we have tried to
show the technical angles of the stock
market and stock trading. As the in-
vestor becomes familiar with these
conditions, he should develop a pro-
fessional attitude, remembering that
the fundamental basis of stock trading
is the buying and selling of property
value,

In order to understand the move-
ments of the security prices, the study
and influence of market prices must
be continuously investigated. The in-
vestor who is just interested in one
stock, and that for the long pull, need
not be concerned over general market
movements. In his analysis of the
stock, be believes it is a good company
with good business and buys with little

regard for technical considerations.
however, it is not enough for the in-
vestor to that his stock is a
strong concern, that its prospects are
good, that its profits and price of its
stock should increase, because condi-
tions have changed in the last twenty
years in stock trading.

The investor who purchased

know

Gen-
eral Motors, for example, in 1919, sole-
ly on basic factors, was justified at the
price at which the stock was then sell-
ing, but the technical considerations,
which he failed to regard, were re-
sponsible for the continuous shrink-
age in the market value of General
Motors to a 300 per cent. decline in
price in a two year period.

It is, therefore, necessary to con-
sider other factors besides the attrac-

 

 

Analysis of any se-
curity furnished up-

on request.
e

J. H. Petter & Co.

Investment Bankers
343 Michigan Trust Building
Phone 4417

 

 

 

¥ West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services .. .

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

 

 

INCORPORATED

Established 1860
Incorporated 1865

THE
ONLY NATIONAL
BANK IN
GRAND RAPIDS

The
Largest National Bank

Western Michigan

 

 

 

 

’

y

sess

 

 

 

 

 

 

 

 

   

November 30, 19382

tiveness of individual companies and
their stocks, the most important being,
of course, the movement of the market
as a whole and to some extent, the
same factors apply to individual stocks
as to general market price movements.

Investors should remember that in
the entire market, in thousands of in-
dividual stocks, one is certain to find
every possible market factor exerting
influence on the entire market

This is the chief differ-
concerning the individual

Jay EL Petter:
———__>-o-»-
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Nov. 25—In the matter
of Guy Hively, Bankrupt No. 4927, final
meeting of creditors was held under date
of Nov. 15. Fred G. Timmer, trustee, was
represented by Arthur N. Branson. Trus-
tee’s final report and account approved
and allowed. Order was made for the
payment of expenses of administration as
far as funds on hand will permit. No
objection to discharge. Files will be re-
turned to clerk of U. S. District Court.

In the matter of Cecil Faust Haight,
doing business as Haight Hardware,
Bankrupt No. 4883, final meeting of cred-
itors was held Nov. 2. Fred G. Timmer,
trustee, present in person. Trustee’s final
report and account approved and allowed.
Order made for payment of administra-
tion expenses and preferred claims as far
as funds would permit—no dividend for
general creditors. No objection to bank-
rupt’s discharge. Meeting) adjourned
without date and files will be returned to
district court. :

In the matter of Thomas A. Case,
3ankrupt No. 5055. The first meeting of
creditors has been called for Dec. 5.

some
movement.
ence as
stock.

In the matter of Ernest A. Trafford,
Bankrupt No. 5059. The first meeting of
creditors has been called for Dec. 5.

In the matter of Donaldson Motor Sales
Co., Bankrupt No. 5060. The first meet-
ing of creditors has been called for Dec. 6.

In the matter of Robert Johnston,
Bankrupt No. 5052. The first meeting of
creditors has been called for Dec. 6.

In the matter of Vincent Crinzi, doing
business as Vineent’s Cafe, Banki@pt
No. 5056. The first meeting of creditors
has been called for Dec. 5.

In the matter of Fred J. Barnaby,
Bankrupt No. 5049, first meeting of cred-
itors was held Nov. 21. Bankrupt pres-
ent in person and represented by Horace
T. Barnaby, attorney; creditors present
in person and represented by Hilding &
3Jaker and A. E. Ewing, attorneys.
Claims proved and_ allowed; certain
claims objected to. Bankrupt sworn and
examined before reporter. Fred G. Tim-
mer, Grand Rapids, trustee; bond $100.
Meeting adjourned without date.

In the matter of George McCullom,
Bankrupt No. 5050, first meeting of cred-
itors was held Nov. 21. Bankrupt pres-

ent and represented by MacDonald &
MacDonald, attorneys. Creditors repre-

sented by Harold H. Smedley and War-
ner, Norcross & Judd, attorneys. Claims
proved and allowed; certain claims ob-
jected to. Bankrupt sworn and examined
before reporter. Fred G. Timmer, Grand
Rapids, trustee; bond $2,000. Meeting
adjourned without date.

In the matter of Dewey Allchin, Bank-
rupt No. 4796, final meeting of creditors
was held Oct. 7. The trustee was pres-
ent by A. N. Branson and represented
by J. Earle Brown, attorney. Watt &
Colwell, attorneys for bankrupt, present
in person. Creditors present in person
and represented by Grand Rapids Credit

Men’s Ass’n and Laurence W. Smith,
attorney. Trustee’s final report and ac-

sills of
trustee
Claims

count approved and alolwed.
attorneys for bankrupt and for
considered, reduced and allowed.

proved and allowed. Balance of bills,
notes and accounts receivable sold at
auction. Made order for payment of ad-

ministration expenses, preferred claims
and first and final dividend to creditors

of 4.6 per cent. No objection to bank-
rupt’s discharge. Files will’ be closed
and returned to District Court.

We have to-day received the
re-reference in the matter of Salih Ab-
dalla, Bankrupt No. 4342. This bankrupt
is a resident of Grand Rapids.

Nov. 25. We have received the sched-

Nov. 23.

ules, reference and adjudication in the
matter of Frank Easterbrook, Bankrupt

The bankrupt is a resident of
Three Rivers, his occupation is that of
a retail merchant. The schedules of the
bankrupt show assets of $3,245.50, with
liabilities listed at $11,280.66, the sum of
$1,983 is claimed as exempt to the bank-
rupt. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called. The list
of creditors of said bankrupt is as fol-
lows:
First State Savings Bank, Three

RIVORS. 2 Se $5,435.00

No. 5061.

Three Rivers Bldg. & Loan Ass'n.,

MICHIGAN

Mhree Rivers (22 oe. 750.00
Clara Hiogmeir, Marcellus 1,300.00
Carl” RK. Jobnson, Kalamazoo _—-_ 861.67
Major Bros. Packing Co., Misha-

Waka: Ing. 20 264.47
Swite i Co. Chicaco: 9 25 48.62
Armour & Co. Chieazo ==. 564.55
Mich. Gas & Elec. Co., Three Riv. 200.00
Reid Murdoch Co., Chicaso __._. 74.85
Three Rivers Publ. Co., Three Riv. 20.05
EMS “Bros. Chicaso 2922. 10.00

Peter Eckrich & Sons, Kalamazoo 37.32

Robert Chapman & Co., Brooklyn 25.12
¢. Schmidt Co., Cincinnati, Ohio __ 28.20
Wells Mfe. Co., Fhree Rivers ___ 9.50
G. oH. Hammond Co., Chicago ___ 123.89
Booth Fisheries Co., Chicago ____ 30.16
Dudley Paper Co., Lansing =. 101.45
Johnson Paper Co., Kalamazoo __ 140.43
Franklin Memorial Hospital, Vicks-
DU 110.60
Donald A. Larkin, Schoolcraft ____ 5.00
Dr. Ralph B. Foster, Kalamazoo __ 15.00
Dr, Osborne Wicksbure 9 9 300.00
Mrs. Machamer, Three Rivers ____ 120.00
Taylor Produce Co., Kalamazoo __ 100.00
Mickelberry Food Products Co.,
Omiecago, 262 ee 50.37
Kal. Bread Co., Kalamazoo ...__ 117.36
H. J. Dornbos & Bro., Grand Haven 7.60
Peter Eckerch & Sons, Kalamazoo 71.86

Wall Packing Co. Sturzis 9... 102.80
Nov. 28. We have received the sched-
ules, order of reference and adjudication
in the matter of Charles Hodges, Bank-
rupt No. 5063. The bankrupt is a resi-
dent of Kalamazoo, and his occupation
is that of a wood worker for the Gibson
Co., Inc. The schedules of the bankrupt
show assets of $150, which sum is all
claimed as exempt to the bankrupt, while
liabilities are listed at $708.13. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be held.
_ NOV. 2s. We have received the ad-
judication and order of reference in the
matter of Leon G. Agon, individually and
doing business under the name and style
of the ‘Royal Lunch’’. The _ schedules
have been ordered filed and upon receipt
of same the list of assets, liabilities and
list of the bankrupt’s creditors will be
published herein.

Nov. 28. We have received the sched-
ules, order of refreence and adjudication
in the matter of Enna J. Tammens, also
known as Earl Thomas, Bankrupt No.
5062. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a furniture worker. The schedules of
the bankrupt show assets of $755 with
liabilities listed at $861.53. The sum of
$500 is claimgd as exempt to the bank-
rupt. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called.
——_>2 > ______
Letters Are

Libelous.

Needless to say, no retail merchant
would intentionally write a libelous let-
ter. That is a letter in which defama-

tory words are used that tend to de-

Business Sometimes

grade or injure another, in the eyes
of the business world or his neighbors,
for letters of this kind are extremely
dangerous from the writer’s standpoint
and frequently lead to costly litigation.

In one case, a merchant was trying
to collect long overdue account, and
wrote a letter to his correspondent in
respect thereto as follows:

“We return the the D.
case with the request that you present

papers in

again, and if not paid please turn over
to some justice of the peace, with in-
structions to sue on the knowledge
of the fact that Mr BD: is about to
leave the state for the purpose of de-
frauding his creditors. The account is
long past due, and if Mr. D.’s inten-
tions were honest and sincere he would
It is
that he come here to

have remitted a long time ago.
not necessary
pay, he can pay you just as well as
paying us if he had any honesty or
sincerity of purpose to pay.”

In holding the foregoing letter li-
belous, the court said:

“Parts of the letter which form the
basis of the alleged libel are unques-
tionably libelous per se. Written or
printed language which is published
and which clearly charges dishonesty
or fraud is actionable as for libel. A
publication which imputes an unwil-
lingness to pay just debts is libelous

 

TRADESMAN

per se, for the reason that its tendency
is to destroy a party’s reputation for
integrity and fair dealing.”

In another case of this kind, the de-
fendant wrote a letter respecting the
honesty of a
he said:

“T would advise you to look out for
the man him) that
shipping to, unless you have surety for

business man in which

(naming you are
your goods, as he does not pay any of
his shippers anything.”

In holding the foregoing letter li-
belous, the defendant liable in the sum
of $2.500 damages for writing it, the
court reasoned:

“The manifest purpose of the letter
was to induce the person to whom it
was sent to stop selling to the plain-
tiff, and commence selling to the de-
fendant. In other words it was a writ-
ten slander upon the plaintiff in his
trade and business; and, as such, it
tended to prejudice the plaintiff there-
in, and hence was, within the well-
established rules of law, libelous per se.”
for that and in an-
this character a
wrote a letter in which he set out his

So much case,

other case of man
opinion of a third person in the fol-
lowing language:

“If you want to know what kind of
a man (naming him) 1s, I can tell you.
He is a liar and dead beat of the first
order and I would like to sue him to
get what he owes me.”

Plain words, indeed, and as may be
expected they were held libelous when
the writer was brought into court to
defend an action for damages growing
out of the writing of the letter. The
books this

contain case after case of

Il

kind, but the foregoing are fairly repre-
sentative of what the courts have held
libelous. Se now to sum up.

General speaking, any defamatory
words written and published of another
that tend to degrade, or detract from
his reputation in the business or social
world in which he moves, will be libel-
And the
may in fatet be 4

scoundrel of the

written about

dead

ous. person

beat and a
first water, but it is
rarely safe to say so in a letter unless
the writer thereof is out looking for
trouble and doesn’t care a hang about
the results.

In fact, it’s a mighty good policy in
that
they are toned down, and so free from

writing business letters to see

defamatory words as to make them

libel proof. This may not be easy at
times, but it is the safest policy to fol-
low if after danger from becoming in-
volved in a libel suit is to be guarded

Childs.

Leslie

against.

     
   
   
     
 

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HOME
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o BANK °

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12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President —
Eckert, Flint.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing

Directors—Holger Jorgenson, Muske-
gon; L. V. Bberhard, Grand Rapids; John
Lurie, Detroit; E. B. Hawley, Battle
Creek; Ward Newman, Pontiac.

Randolph

 

There’s No Other Way But To Go
Forward.

It might seem elementary—plain
kindergarten stuff—to urge, men to Go
Forward, as the last National conven-
tion had it. Obviously, there is no
other way to go. Yet men look back-
ward. think backward, strive to hold
back commerce and development of
merchandise and trade methods so per-
sistently that I am prompted to re-
iterate the slogan.

Carrot juice, for Who
would have dreamed of such a thing
until it actually appeared? Who, if
he had dreamed it, would have felt he
wanted to tell of his dream? Would
he not have feared an impression that
his vision resulted from a touch of
alcohol—or worse? Yet here it 1s,
seriously offered for grocers to sell.
Reports are, too, that it is “gaining
in popularity.”

Because most things come in pack-
ages with labels and brands these days
shall we conclude that one need no
longer know his groceries? If we do
we are wrong. Here is what one old
timer wrote in an advertisement in
1884, forty-eight years ago:

example.

“Tf an article shall look well and
be well advertised, but whose intrinsic
value is known to us to be below par,
we shall not handle it.”

There was a true “purchasing
agent for his customers.” If there has
been no change in the merchant’s ob-
ligation to render his clientele good
service, what word in that advertise-
ment should be altered or revised to-
day? Fact is, the merchant needs to
know this business as intimately now
as at any other time.

Under “Buying Out of Profit,” the
Canadian Grocer has this thought:

“The merchant who invests $10 in
any product and makes 10 per cent.
net, by turning his stock once weekly
is in ten weeks’ time buying out of
profits. If high pressure salesman-
ship causes him to invest $100 in that
same item, how long will it be before
he buys out of profit?”

There is a nugget of commercial
wisdom, for if he even gets “10 per
cent. off” on the quantity purchase and
increases his weekly sales thereof, it
is plain that he is not on as sound a
when the bought and sold
We can well afford to think
say once in

basis as
weekly.
that over every so often
ten days anyway.

 

Many grocery stores have been re-
modeled more than once in this new
era of merchandising, “and the end is
not yet.” How far immensity, diversity
and beauty will be carried before the
point of diminishing returns halts the
present trend nobody can tell. We
may be sure of just one thing; there
is little chance for the grocer who
looks for a chance to stop and let
things stand as they are.

MICHIGAN

The same paper which carries news
of the opening of one of the most
beautiful markets by the Kroger chain
tells how Chandler & Rudd, old time
high grade service grocers of Cleve-
land, have let contracts for two new
branches and the D Pender chain in
Richmond opens its finest specimen of
market. “Go Forward?” He who does
not is sure to be out of luck.

“More government in business”
seems to be the watchword of some
prominent educators. This comes out
of Portland, Oregon, whence I regret
to say sundry other not-so-sound plans
come. The outline is- thus:

“Permanently improved
conditions seem to me to require group
action under Government supervision.
I look for each important industry to
organize to meet its own special con-
ditions with Government supervision
to protect public interest.”

And so once again we see
closely merchants and those who deal
in merchandise must be watched to
see that they do not slip anything over
on the public. I surely hope that busi-
ness will not fall for more of that
stuff. For though many academicians
preserve abiding faith in the supreme
fitness and ability of Government offi-
cials to “supervise” distribution, in-
telligent business men are—I hope—
able to think out their own problems
and remedy them far more speedily,
effectively and above all things more
economically than a set of backwoods
politicians could do.

Those who think producers of Na-
tionally advertised goods are going to
suffer much from private brands,
sponsored by chains or otherwise, are
needlessly alarmed if we may accept
what an active grocer of leading char-
acter has to say.

industrial

how

A member of one of the oldest,
strongest voluntary chains, he for-
merly purchased and _ featured its
private brand, “but it is one of our
most rigid rules not to substitute.
When any customer asks for any
specific item by name, she gets just
that even if we have not got it in stock.
We will get any item of which we may
be short if we have to buy it at full
retail price from a chain unit.

“Now, when opportunity to sell an
item bearing our private label came
along,” he continues, “we made many
sales, but at the end of the season I
found such a carryover that my sec-
ond year’s requisition was much small-
er, and by the end of the third season
I dropped our brand.

“You see, there are many angles to
this question,” he proceeded. “You
make the sale, but you do not know
what antagonism you may have stirred
up. The customer does not fight about
it—most times she says nothing. But
if she is not merely not dissatisfied but
is not actually enthusiastic over what
you have sold ‘her, she is apt to drift
away—and you never know why. -

“Nationally advertised items may
pay less margin; but they are pre-
sold,” he concluded. “Customer is so
convinced of their desirability, the
selling job is so thoroughly done, that
the actually wider margin on non-
advertised articles is deceptive. When
we take into consideration the time
consumed in selling anything against
the customer’s preconceived prefer-

TRADESMAN

ences, there is nothing in pushing un-
known or little known goods.”

This merchant holds that there are
plenty of items on which any good
grocer can build his own consumer
acceptance to keep him as busy as he
can afford to be in individual selling.
Such job is ready at hand and also
comparatively easy for the grocer who .
knows his goods thoroughly, and it
comes in the natural course of contact
with customers without the drawback
of established likes or dislikes. That
field is legitimate and always profit-
able to the merchant.

Elton J. Buckley, able trade editor,
runs some good stuff at times. “The
merchant who gets scared at other
people’s troubles is soon going to
have plenty of his own.” Some of
Elton’s stuff makes thought necessary.
This item needs interpretation. [I won-
der whether he refers to such grocers
as shake their heads when they read
of how the chains are going dawn hill.
If that is what he is thinking of, I
agree with him.

Not only grocers, but all other busi-
ness men are apt to find it a good rule
to be content with their own troubles
and trying to solve them. That will
keep most men’s hands full. The mer-
chant who attends strictly to his own

November 30, 1932

knitting is most likely to come out
right.

One of the most serious consequenc-
es which is liable to follow on. the
formation of too many voluntaries is
the overloading of business with in-
competents—keeping grocers in busi-
ness who should be eliminated.

Paul Findlay.

 

PP) aan

A ; (self-rising)

Lai adele]:

a

 

“ brings repeat-order business
Ul

Pay ‘em

a) aa

 

Buy and Use Michigan Made
BEET SUGAR

It’s 100% pure sugar testified to by the United States

Department of Agriculture.

There is no superior for all cooking purposes and general

sweetening purposes.

Use Michigan Made Beet Sugar exclusively and you help
the 35,000 farmers and wage earners who depend on the
beet sugar industry for a living.

Do your bit. See that your grocer gives i Michigan
e

Made Beet Sugar and only Michigan Ma

Beet Sugar.

Insist!—and you help every beet sugar farmer in Michigan.

Available in 5-10-25 and 100 lb. sacks.

For sale at all grocers.

Farmers and Manufacturers Beet Sugar Association
Bay City, Michigan

Competent educational speakers furnished free for meetings of any size such
as housewives’ organizations, cooking and domestic science
schools, business men’s clubs, etc.

 

ee

November 30, 1932

MICHIGAN

TRADESMAN

 

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E ¥. Abbott, Flint

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

 

Should A-1 Sausage Contain Cereal?

The use of cereal in sausage has
been subjected to considerable amount
of unjust criticism. Government regu-
lation to set up definite standards as to
what shall constitute Grade A sausage
is in my opinion an example of unde-
sirable governmental interference with
legitimate business and would cause
an absolutely useless expense in trying
to enforce such regulations.

A good sausage maker who under-
stands the theory of meats can produce
better quality sausage with four or
five per cent. cereal than another “so-
called” sausage maker will manufac-
ture from the same meat without
using cereal. If we had unintelligent
regulations enforced on the use of
cereal then the good quality and tasty
sausage, high in food value, would be
an undergrade and the other man’s
product without cereal, although short
and mealy in texture, would be labeled
Grade A.

Properly processed cereal products
are a decided advantage in. sausage to
hold the juice and fat together in a
uniform mass. The cereal used is a
food and is not used to cheapen sau-
sage by absorbing water. The meat
itself must have binding quality to
absorb the required amount of moisture
to make a dough of the proper con-
sistency. The flour will hold the fats
which otherwise have a tendency to
separate from the lean meat.

In my opinion, which is based on
past experience, the use of cereal to
within four or five per cent. can best
be regulated by consumers’ approval
and demand for quality of sausage
produced by the various manufacturers.
The use of cereal within this percent-
age is a decided advantage in the sau-
sage and in no way reduces the food
value. Cereal on to-day’s market has
a greater value and entails more cost
to the manufacturer than some grades
of meat trimmings, tripe, etc., which
could be used without being affected
by restrictions on the addition of
cereal. The use of cereal, therefore,
is not substituting with added weight
by some cheaper or inferior ingredi-
ents.

If any Government regulation to be
of real benefit is desired it should be
in regard to the use of nitrates for
curing. There is considerable varia-
tion as ‘to the percentage or propor-
tions of nitrate used for curing meats.
The general tendency is to add more
than is actually required to produce
the proper effect in the process of
curing the meat. An over proportion
of nitrates, which is a very common
occurrence to-day, is far more un-
desirable than the use of cereal. The
nitrates are chemicals and have a
questionable effect on the human sys-
tem when used in over proportions.
Cereal is a pure wholesome food.

Government: regulation when in-
telligently applied would be a step
forward -in ‘the sausage industry,
whereas the regulation on cereal is

absolutely unnecessary interference
with legitimate business.

The use of cereal is a subject to be
left entirely to the judgment of the
sausage maker. A good sausage maker
finds it advisable to vary the amount
of cereal in proportion to the percent-
age of lean and fat meat.

Joseph Alferi.

a
What Goes Into Sausage.

Protesting against an increase in
the city license fee levied on sausage
manufacturers from $5 to $50 a year,
David P. Kelly, president of the Sau-
saye Manufacturers Association of
Detroit, told the Council committee at
a hearing that “we sausage makers al-
ready pay taxes on $2,000,000 worth of
real estate and $500,000 worth of per-
sonal property; we have to pay ice
inspectors, boiler inspectors and garage
inspectors; we pay a corporation tax;
we pay a $5 city fee, and then if we
make any money we pay an income
tax.’

Mr. Kelly said the Detroit sausage
makers had to compete with inferior
products from other places. This
caused one councilman to ask if in-
ferior sausage was permitted to be
brought into Detroit. He was told
that the Government inspected all of
the meat and that it “permitted any-
thing that is in a hog or cow tto go into
sausage, providing such ingredient
was clean,” but that it was not the
practice to put just anything in. The

councilmen ‘took the protest under
advisement.
—_—_» +>

Work Relief Is the Thing.

It is reported that public officials
are just drawing into their shells
whenever the welfare question is men-
tioned, and are sitting tight waiting
to see what happens. They have not
the courage to do some of the things
which will bring back employment,
and are reluctant to propose or even
ask for approval of the people on any
self-liquidating public works project.
The fact is that everyone is waiting
for the other fellow to start something,
with the resultant inertia, accomplish-
ing nothing except to put everybody
on edge. Now, you know as well as
I do, that the welfare question is the
sorest thing to-day in most cities’
problems. It is probably the most dis-
cussed matter where public officials
get together, and besides being the
least welcome is the one about which
the least is done to eliminate or
remedy. It is commonly accepted that
“The poor we will always have with
us,’ and that even though you and I
may do everything in our power to
alleviate their sufferings and help to
the fullest extent of our ability in se-
curing work, there will always be
those among them who feel that the
world owes them a living and won’t
work, and those others (sometimes in
a position of power) who are willing
to foster that belief and feeling in the
hope of advancing themselves. Many
times these people in power have cer-
tain private funds placed at their dis-
posal for this express purpose and
are also entrusted with the administra-
tion of vast amounts of money which
they may secure very easily, as witness
the $300,000,000 which the Government
has placed at the disposal of the
states and cities for the purpose of

direct relief through the Reconstruc-
tion Finance Corporation and its vari-
ous agencies. From good authority
we hear that this amount is very near-
ly all used up.

The Michigan Team Work Group of
the United Commercial Travelers sin-
cerely believes that much more gen-
eral good would accrue to everyone
concerned if some immediate concerted
attention were given to work relief.
The Reconstruction Finance Corpora-
tion has allocated a billion and a half
dollars to be used in work relief under
the heading of Title No. 2 money, and
has set up all the necessary machinery
to make it easy for municipalities to
secure this money for use in the build-
ing of  self-liquidating public work
projects. Let’s all team work, so that
Michigan may secure her fair share,
which should be about $50,000,000.
That will help tremendously. .

Now you know that it is a lot better
to do constructive work and produce
something in return for the money
given us than to receive a “hand out,”
so please do a little team work by
telling your public officials that work
relief is what you want. If you do,
you will be taking a definite step to-
wards bettering business, and that is
what we are interested in after all. Do
it now.

Any question you desire answered
om this subject will be submitted to
those qualified to do so.

The Team Work Group of the
United Commercial Travelers
you to co-operate with the organized
salesmen of this continent in restoring
confidence, developing better selling

urges

A?

KENT STORAGE COMPANY

13
methods, establishing fair price levels,
both in merchandise and wages, and
we are anxious to co-operate with re-
sponsible organizations and individual
concerns in the furtherance of con-

structive programs. Next week we will
attempt to explain how price cutting
has undermined the present business
Structure. Thank you for
That’s team work.

listening.
A. G. Guimond.

SALESBOOKS
NOW is the time to order.

We save you money.

Battle Creek Sales Book Co.
Battle Creek, Mich.

 

 

 

FRIGIDAERE

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18 E. Fulton St. Phone 93249

 

 

EGGS -

Grand Rapids, Michigan

EGGS -

Now shipping finest quality
APRIL and MAY Candled Whites or Browns

Wire or Write us for prices.

EGGS

 

ASSOCIATED

Phone 93401

 

 

The Outstanding Freight Transportation Line

State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES
108 Market Ave.,
Agency Offices in Principal Cities of Michigan.

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Arse the canned foods you feature grown

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14

HARDWARE

Michigan Retall Hardware Association.
President—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

 

Making Use of Show Cards in Christ-
mas Selling.

Whether or not everything on dis-
play should be price-ticketed is one
of the debatable questions of retailing.
A great deal can be said, and already
has been said, on both sides of the
topic. Some retailers take the view
that pricing everything cheapens the
goods and gives the price appeal un-
due prominence. Others argue differ-
ently. And dealers in both categories
seem to succeed or to fail regardless
of the method they adopt.

One successful dealer who believes
in price-ticketing the goods argues
thus:

“A window costs so much that it
must be made to say everything it can
say. You see, I could get the same
amount of floor and store space on a
back street for about one-tenth the
rent I pay here. The nine-tenths dif-
ference represents, as I see it, the cost
of a window on the main street.

“These price tags answer the first
question in every mind, ‘How much?’
The price tag saves a salesman’s time
at that season of the year when the
salesman is pretty sure to be excep-
tionally busy. Then, nobody likes to
come in, price an article and then have
to say, ‘Oh, I’m afraid it’s too much’
or ‘I just wanted to know’ and go out
again. If I left off the price tags a
lot of people wouldn't come in, just
on that account; and a lot more who
did come in would go away again
without buying and carry with them
an unfavorable impression of the
store.”

This dealer at the Christmas season
has show cards and price tickets on
everything, not merely in his window
displays, but in his displays inside the
store. At Christmas time, not merely
the price ticket but the more general
show card answer a lot of questions
that otherwise must be answered by
busy salespeople.

A hardware store manager told me:
“Show cards are useful all the year
round but. they are especially useful
at the Christmas season. They help
the salespeople a great deal. Notice
the number of cards that quote prices.
They do more than merely help the
salespeople. They act as salesmen
themselves, quietly answering innum-
erable questions which would other-
wise be thrown at the clerks. That is
an important thing at Christmas time.
When the store is crowded, we haven’t
time to go with a customer from
counter to counter. We haven't time
to quote prices on the many articles
which will interest them but of which
they will ultimately select only a few.

“People at this season shop around
more than at any other time of the
year, and to answer every question
would involve a lot of waste motion.
But the show cards have plenty of
time. We prepare them ahead of
time and they stand sentinel over the
goods and tell just what the goods are
for and what their price is. Many
people come to us and say, ‘I'll take
one of these,’ showing some article of

 

MICHIGAN

which the customer knows nothing
except what has been told him by the
show card.”

Another merchant supplements this
as follows:

“We have found that it is wise to
let people see the price of the articles
shown in the window. If a passerby
is attracted by a display he will pause
and he may come inside; but if an ap-
pealing price is attached, he is far
more likely to come in. It is a good
thing, though, to make the show card
emphasize some appealing quality of
the article displayed. Many people
cannot see everything by just looking
at an article. Make the article talk
about itself through the show card.”

Manufacturers’ cards, hangers, etc.,
can be used for this purpose to good
advantage; and these can be supple-
mented by hand-made show cards. For
the latter, a brief phrase of catchy
description is sufficient; just a word
or two that will “hit off’ the predom-
inant quality of the article on display.
“The briefer, the better,’ is a good
policy to be followed in preparing a
show card, The knack of epigrammatic
description can be acquired by prac-
tice; and it is immensely helped by a
thorough knowledge of the selling
points of the article itself.

The price tag answers the question
“How much?” The descriptive show
card discusses quality. Both help the
salesman, particularly at a time when
the salesman is especially busy and
when, if cards are not used, many
customers will have either to wait
around or go elsewhere.

There are many ways in which show
cards can be used at the Christmas
season. They may suggest gifts suit-
able for different classes of people.
One dealer has a list printed in a fair
sized type and copies of this list are
bulletined or tacked up in a score of
different places inside his store. The
waiting customer glances through it,
and inside a few minutes gets more
information than a clerk can give him
by word of mouth in half an hour.

Another helpful card shows in what
part of the store to look for this, that
or the other line of goods. The
counters are numbered consecutively;
and a directory, posted at the store
entrance and at numerous intervals
throughout the store helps the cus-
tomer to find what he wants more
quickly than if he has to wait for a
clerk to get through with another
customer,

In preparing show cards, a touch of
Christmas appeal can be given by the
use of the Christmas colors, red and
green. White frosting can be used to
suggest snow, or little dabs of absorb-
ent cotton will serve the same pur-
pose. <A ‘holly leaf or sprig can be
attached to some cards. Little Santa
Claus stickers will appeal to the
kiddies.

If you have time and opportunity it
is worth while to devise some show
cards appealing especially to the
younger folks. Work in Santa Claus
wherever possible. The little Christ-
mas stickers will do for the smaller
cards; while cut-out pictures can be
used for a few big show cards. In
the wording of your messages, talk
directly to the kiddies. Not, “an at-
tractive present for a boy,” but rather,

TRADESMAN
“Hello, Tom! How’d you like me for
Christmas?”

Preparing the Christmas show cards
involves some work; but the greater
share of them can be put away and
used from year to year, with new
additions to give variety.

Victor Lauriston.

>
Few Toy Demonstrators Used.

Fewer demonstrators are being sent
this year to retail stores by toy manu-
facturers. One large firm which last
year had between thirty and forty
demonstrators has eliminated them al-
together. The practice is being ap-
praised in the face of the added costs
and the dissatisfaction which developed
last year owing to the alleged abuse of
the practice by some retail stores. In
a number of instances the stores shut
down on re-orders of the items at an
early date, but the services of the
demonstrators were continued on other
items. It was felt that this was
equivalent to an extra price concession.

—__2+
A Business Man’s Philosophy.

The statement was once made in
these columns that the seats for most
chairs are too far from the ground,
making them uncomfortable for the
majority of people.

Confirmation of this observation has
come from a chair manufacturer, who
says that it is difficult to get those who
buy seats for theaters, churches, audi-
toriums and other public places to ap-
preciate the necessity for comfort.

The average occupant of a_ seat
eighteen inches wide will be uncom-
fortable, whereas a seat twenty inches
wide will make him comfortable. Seats
are comfortable when spaced thirty-
one inches back to back, but an inch
less will cause many occupants to
squirm. Seats fifteen or sixteen inches
from the floor are comfortable for both
tall and short people, but seats seven-
teen or nineteen inches from the floor
are decidedly uncomfortable for those
with short legs.

The chair manufacturer tells me that
innumerable theaters are ruined by the
determination of the management to
jam 500 seats into a space where only
450: should go. Thus every one who
visits the theater is uncomfortable in
order that an extra fifty seats may be
sold a few times a year. The practice
isn’t good sense. William Feather.

——>+-->____
Use of Machinery in Cultivation of
Soil.

A manuscript showing the amounts
of different kinds of power on farms
in the United States and the increase
in use of mechanical power and labor-

November 30, 1932

saving implements has been prepared
for publication, based principally on
studies made by the Department of
Agriculture and on information col-
lected by the Bureau of the Census.
In 1850 each agricultural worker in
the United States had an average of
approximately 1.5 horsepower avail-
able for his use. By 1930 the average,
exclusive of automobiles, had increased
to about 6.7 horsepower. From 1910
to 1930 there was a decrease in the
number of agricultural workers aud an
increase in crop production, largely as
a result of the increased use of power
and machinery.

A decrease of over 6,000,000 horses
and mules on farms between 1920 and
1930 released crop land estimated as
between 15,000,000 and 25,000,000
acres for use other than growing feed
for work stock. Much of this acreage
has been utilized in increasing the pro-
duction of livestock products.

Of the nearly 17,000,000,000 horse-
power hours developed on farms in
1930, exclusive of use of automobiles,
mechanical power units furnished ap-
proximately 50 per cent. It is esti-
mated that in 1930 over 2,000,000 gal-
lons of petroleum fuels and approxi-
mately 92,000,000 gallons of lubricat-
ing oil were used on farms in the
United States.

In co-operation with the Bureaus of
Animal Industry and Agricultural
Economics and the agricultural ex-
periment stations of the states where
the field surveys were made, a pre-
liminary report has been prepared
concerning the utilization and cost of
power on Corn Belt farms.

The average cost of power per crop
acre on the farms where records were
obtained was $5.32 for ordinary horse
farms and $4.88 for big-team-hitch
farms, in 1929. On the farms where
tractors were used the per acre cost of
power was $5.13 for 2 plow tractors,
$5.34 for 3 plow tractors, and $4.70
for general purpose tractors.

S. H. McCrory.
—_>+-»—___
Prepare Spring Rug Lines.

Entering their seasonally dull period,
floor coverings mills turned their at-
tention during the week to preparation
of Spring lines, which will be opened
around the middle of January, There
has been some talk of higher prices on
rugs and carpets, but it is generally
believed that little change will de-
velop in quotations. More emphasis
is expected to be placed on high-
lighted numbers. Linoleum and felt-
base goods producers are also expected
to have their lines ready around Jan.

16.

 

500-508 Monroe Ave.

 

AWNINGS, TENTS, COVERS and SAILS

Complete Line of Camp Equipment For Sale or Rent.
WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS.
CANVAS BELTING MADE TO ORDER.

GRAND RAPIDS AWNING & TENT CO.

Phone 85145

Call us for Awning Storage.

Grand Rapids, Mich.

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

GRAND RAPI

  

DS, Mi I

C.H I GAN

 

 

3

 

 

 

 

 

 

 

 

November 30, 19382

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo, C. Pratt. Grand Ranids.
First Vice-President—Thomas P. Pit-

kethly. Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor.

Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Personal Glimpses of Merchants in
the Thumb.

Lansing, Nov. 29—Our once-over
visitation trip to our members for the
fall of 1932 is nearly completed. Last
week we traveled in the storm through
the Thumb country. Found snow,
plenty of it, in the area between Flint,
Port Huron and Detroit, and just
about enough to track a rabbit in Bad
Axe and Harbor Beach.

I discovered the Bad Axe stores
engaged in a dollar sale and was
gratified to see both the Weinberg
store and Polewacz store reasonably
filled with customers. W. R. Polewacz,
proprietor of the Polewacz chain of
stores—loyal members of our Associa-
tion and citizens of Michigan—reports
that, while business is not overwhelm-
ing, he has made a little money in all
of his locations. Mr. and Mv-s. Brown,
at Weinberg’s store, were too busy
waiting on customers to reveal very
much about the progress of the busi-
ness.

I hada fine call on D. Mihlethaler, of
Harbor Beach, the same well: poised
and comfortable gentleman. who thinks
things through and makes wise de-
cisions.

Hotel accommodations everywhere
are fine, but the proprietors or night
clerks seem determined with the bel-
lowing of office lobby radios to drive
gucsts to the quiet of their rooms; and
eventually, in summer weather, to
seek refuge in tourist rooming houses.
In a later bulletin we will mention ou-
visits in the Flint, Pontiac and Mt.
Clemens area.

The Michigan Retail Dry Goods
Association is organized for service
and helpfulness and we have received
compensation for our services. Oc-
casionally we feel complimented to
have some one of our merchants tell
us that our services have been of great
value to them. We quote a letter just

received from H. W. Beckwith, of
Midland, which explains the above
comment:

“In reply to yours of the 8th inst.,
we wish to state that we have finally,
through your assistance, received a
satisfactory settlement with the —~---
Pattern Co., which had hung fire, for
some time before vou took the matter
up with them.

“Pattern contracts usually are a bad
mess for a merchant to get tangled up
in and we are satished that they came
to a settlement with us, rather than to
get in bad with merchants who are
members of our Association.

“We have been a member of the
Michigan Retail Dry Goods Associa-
tion from its inception, and we are
satisfied that this settlement was
brought about through you and your
organization.

“Our claim was for $454.99. We
settled for $449.25, a small difference
for some metal signs not returned.

“Mr. Hammond, ve wish to thank
you kindly for the loyal assistance you
rendered us in making this settlement.”

We will not make further remarks
regarding the company except the
general statement that there is a
tendency on the part of pattern com-
panies to take advantage of slight
technicalities to save themselves con-
siderable amounts of money when they
settle with merchants: especially with
those who by reason of the diminished
volume are unable profitably to pur-
chase as many patterns as their pattern
agreement—made years ago—legally
requires. We are at a loss to under-

stand why pattern companies are so
arbitrary and short-sighted in dealing
with their agents—the dry goods men.

health.

MICHIGAN

New York Pattern Company
Fifth Avenue Building, New York City

We have received some folders from
the above named company, giving as
the address for the Middle West, 305
West Adams street, Chicago, IIl., and
for the Far West, 523 Mission: street,
San Francisco, Cal.

It will be remembered that two or
three years ago we encouraged our
members to patronize the Simplicity
Pattern Co. It is not mecessary to
comment regarding recent transactions
which some of our members have had
with this company, particularly the
tendency of the company to load mer-
chants down with patterns which they
do not order, followed by efforts to
collect which are distasteful and
arbitrary.

This circular can be obtained by
writing to one of the above addresses.
We take no responsibility for recom-
mending this concern, simply giving
the information and leaving it to your
own judgment. To be definite, we
quote from the last page of their
descriptive folder:

Your Guarantee.

1. We guarantee that the small in-
vestment in your stock is your first,
last and only investment.

2. We guarantee that your stock
cannot increase by a single pattern.

3. We guarantee that at the same
time we send you new styles we will
recall an equal number of old styles—
full credit.

4. We guarantee that you will not
have to pay for counter books, posters
or advertising display matter.

5. We guarantee to deliver all re-
orders F. O. B. your store.

6. We guarantee every pattern sent
to you to be perfect and manufactured
under U. S. A. Department of Com-
me-ce standards.”

Had the pleasure of a visit with E.
O. Spaulding who has for many years
been the head of Caro’s principal store.
Mr. Spaulding, now somewhere be-
tween eighty and ninety years of age,
is not active in ‘the business, now. un-
der the control of his son, C. W.
Spaulding. I had a delightful visit
with the elderly gentleman who. de-
clares he is as well as ever although
he is glad to be relieved of business
cares and responsibilities. He has lived
a good life in the city of his adoption
and is highly respected by all.

A letter from the firm of Snider &
Turner, of Union City, reveals the
fact that Mr. Snider will soon retire
from business after thirty-six years of
active participation in business and so-
cial life. Mrs. Snider has been his
helper and neither of them are in good
We have always enjoyed our
calls on Mr. Snider and hope that
they have retired from business in
time so that they can enjoy a well
earned vacation. This is a good loca-
tion for some man who intends to re-
enter the dry goods business.

In our journeys in Eastern Michi-
gan recently we observed the sign
near the river on the main street of
Port Huron—Higer’s Outlet Store.
This reminded us of the service that
Phil Higer, with Mr. Sperry, rendered
in the organization of our Association
and its affiliation with our insurance
company.

We lost no time in calling and ex-
tending to Mr. Higer our congratula-
tions and best wishes. Business diffi-
culties. a disastrous fire and ill health
durine the past few years has been a
severe handicap: to Mr. Higer. He
greeted us cordially and, while he
doesn’t expect to build up a large busi-
ness, he is optimistic for the future in
his new location. His son, Eugene,
has obtained employment in New
York in a well-known store. We are
sure that the older members of our
Association will be glad to get this
word indirectly from Mr.  Higer.
Everybody wishes him the best of
success. He is still a member of our
Association.

TRADESMAN

At the Bancroft Hotel,-in Saginaw,
we noticed a dainty ladies’ ready-to-
wear store—the Bicknell shop. A call
on the proprietor revealed that Miss
Bicknell is the daughter of W. H.
Bicknell, proprietor of the big store
at Clare. I had a pleasant call. Found
Miss Bicknell in good spirits and look-
ing forward to a prosperous career in
her new location. We wish her the
best of success. Jason Hammond,

Mer. Mich. Retail Dry Goods Ass'n.

—_> > ___

Tuck-Stitch Underwear Active.

Sharply lower prices range this year
on women’s mercerized knit under-
wear, tuck-stitched to simulate wool,
have created a large demand in the
last few weeks, with the result that
some mills cannot make earlier than
two weeks’ deliveries. Offerings of
shirts and trunks at 39 and 50 cents
have brought these garments into the
popular price ranges and consumer
response was immediately favorable.
Whereas last year the high prices con-
fined these styles to the large cities,
this season has found them in all of
the smaller towns. A variety of yarns,
principally mixtures of silk, rayon,
cotton and in some instances angora,
is used. One leading house is bringing
out an all-silk style.

ed

Act on Part-Wool Blanket Term.

Type used in labeling or advertising
to designate the percentage of wool in
a part-wool blanket must be of the
same size and style as the words “part
wool,” according to a recommendation
just adopted jointly by the merchan-
sales promotion
Retail Dry
Goods Association and representatives
of the blanket manufacturers. The
regulation holds that the term “not
less than__per cent. wool’? must be as
legible and discernible as the words
“part wool” and shall follow immedi-
ately after them. A letter advising of
the adoption. of the recommendation
was sent yesterday to L. R. Gilbert of
the division of trade standards of the
Department of Commerce.

dise managers’ and
division of the National

——_—o- ~§

Orders For Beverage Items Spurt.

Substantial increases in orders for
beverage items have developed this
week. The number of stores now
handling this type of merchandise 1s
said to have expanded by at least 20
per cent. since election day, and all
indications are that the items will
fulfill earlier predictions of a heavy
customer demand during the holiday
period. Retailers are finding that keen
price competition has not yet develop-
ed in ‘this merchandise and hence are
enabled to obtain a better markup than
on. other novelties in which price is the
major factor. Cocktail mixers, special
glasses and bars were the major items
ordered.

<9 -
Await Spurt in Perfumery Demand.
Orders being received for high-

class imported and domestic perfumes
indicate that items up to $10 will
dominate in the holiday business. The
trade expects a sharp increase in de-
mand during the period directly ahead,
in as much as most stores have been
delaying their holiday orders and
have been covering their needs on a
hand-to-mouth basis. Dram and two-
dram sizes in these perfumes have
been outstanding, with indications that
they will also figure very prominently
in the holiday trade. Novelty com-

15

pacts to retail up to $3 are also ex-
pected to share in the Christmas cos-
metic buying of consumers.

a

New Hair Ribbon For Children.

A new made-up ribbon for children
featuring the combination of a tailored
bow and elastic insert has just been
placed on the market. The bow can-
not become untied, while the elastic is
designed to be worn at the back of the
head and is adaptable to either long or
short hair. The ribbon is fashioned of
moire wide
Both the wide and
narrow types of ribbon are available,
the narrow style being priced to retail
at 25 cents and the wide one at 35
cents. The items are specially packed
in gift sets of three to a box, which
has a transparent covering.

satin or taffeta in a

variety of shades.

——__+~-~>___
New Lambskin Rugs Shown Here.
An innovation in the floor coverings
field is the introduction of rugs of
African lambskin in both the natural
shade and colors. The rugs feature a
thick pile and are intended for use
throughout a ‘home, including the liv-
ing room and boudoir. They are of
the throw size, being approximately
3% feet long and 3 feet wide. Dyes of
a special process have been developed
by one firm, the dye penetrating both
fur and pelt.

going

The color range is wide,
from the pastel and
boudoir shades to the deeper hues for

softe:

living room use.
$3.75 each,

The rugs retail at

oo» ____

Coats For Promotions Ordered.

Although coat manufacturers are
not doing the business expected at this
time, promotional models of suede and
cloth, trimmed with squirrel, jap-coon
and wolf, have been ordered in large
quantities in the $16.50
range. been selling
well in these special offerings.

wholesale
Gray has very
A new
coat of rabbit hair cloth, trimmed with
raccoon and interlined, has been intro-
duced for immediate and cruise wear.
These coats come jin all the high
shades and because of the new fabric
are expected to meet a good reception
from buyers. They
$25 up.

wholesale from

—_+--.___

Men’s Spring Goods Ordered.

Initial orders for men’s Spring
clothing and furnishings began to ap-
pear in the local wholesale markets
last week for the first time. Buying
of Spring styles, with the exception of
underwear, is about three to four
weeks behind last year, but it is ex-
pected that from now on purchases
will increase in volume steadily. All
types of lightweight goods, such as
suits, flannel trousers and sport coats,
some Summer
hats,

clothing, and
shared in the
Manufacturers are

straw
orders placed.
hopeful that the
new season will develop into one of
the best in the last few years.
—_+~->____

John Rummel & Co., dealers in gen-
eral merchandise at Sebewaing, renew
their subscription and write: “The
Tradesman is our regular week end
friend and we don’t want to miss a
copy.

—_—__----__

E. N. Phelps, dealer in general mer-
chandise at Leetsville, renews his sub-
scription and writes: “I could not get
along without the Tradesman.”

 

 

November 30, 1932

 

 

 

16 MICHIGAN TRADESMAN
HOTEL DEPARTMENT reproduced as far as practicable, one telephone rates now in force in Michi- d
of these actualities, and as you walk gan, and which are said to be we ae Restaurant
ies : along the abutting street you pass un-_ fiscatory. Telephone rates are easily quipment
Kind of Hospitality Dispensed at der the arches of the Capistrano Mis- that about everywhere, I guess. As I

Mission Inn.

Los Angeles, Nov. 26—In the past I
have had much to say about the many
marvelous offerings of the Mission
Inn, Rverside, but I am never quite
sure of my personal impressions oi
such an interesting subject, so last
week end I invoked the services of my
chauffeur de luxe, Mrs. Jacque Percy,
who “sees everything,’ hears a lot and
expresses her enthusiasm understand-
ingly, and I am now probably as near
a solution of one of the world’s won-
ders as it is possible for me to be. A
lot of people go to the institution with
a distinct notion that the Cuisine is
outstanding. It is. The finest I ever
knew, and | have drifted around some.
3ut the real attractiveness of the Inn
is not so much the delights supplied
the “inner man” as it is an institution
—a shrine. In other words, most peo-
ple visiting the Mission Inn soon real-
ize the fact that it is entirely different
from any hotel they ever visited be-
if they will devote the

fore, especially
time necessary for a comprehensive
survey. The architecture, the furnish-

ings, the service and the atmosphere
which are so unlike those of the or-
dinary tourist hotel, they naturally feel
a bit inquisitive about the why and
wherefore expressed by the thousand
and one offerings to be found there. I
said once before that the Inn repre-
sents the reflection of a personality—
that of its originator, planner, builder
and owner, who came to Riverside
more than half a century ago and be-
came interested in the history of the
beginnings of California civilization as
represented by the Missions erected by
the Franciscan padres during the latter
part of the eighteenth and the first
quarter of the nineteenth centuries.
Riverside, as an American community
started in 1869. C C. Miller, father
of the present proprietor, came here
from Wsiconsin, in 1874, as a civil
engineer, built an adobe home, the first
of its kind in the little settlement, and,
in a modest way, established the Glen-
wood Mission Inn, which was increas-
ed in capacity to meet the demands of
the times, a policy continued by Land-
lord Frank A. Miller, ably reinforced
by his sister, Mrs. Alice Richardson,
as manager, and it may be said with
truth that no other similar institution
in the Nation can be claimed to have
been operated, without change of man-
agement, for any similar period of
time. Now a daughter, Mrs. DeWitt
V. Hutchings, born in the Inn, collab-
orates with her husband in adding
force to the power behind the institu-
tion. Wooden structures, added from
time to time to keep up with the de-
mand for accommodations were re-
placed in 1902 by the nucleus of the
New Glenwood, in brick and concrete.
The present structure occupies an en-
tire city block, has ample accommoda-
tions for 500 guests and is open the
year round. It is four stories in
height with various interesting towers
and is built around a vast open court
full of shrubs, flowers and_ tropical
plants. Around three sides of the Court
of the Birds extends a pergola, covered
with climbing roses, and grape vines
loaded with purple fruit. The walls
of gray concrete are practically hidden
by various species of the ivy family.
Everywhere are easy chairs, coolness,
greenery, restfulness and comfort,
with the added offering of bloom and
fragrance of flowers. “Enter friend,
this is your house,’ is the motto in
Spanish that greets you at the main
entrance. In the lobby, conspicuously
displayed, is this old homely Scotch
sentiment, “Ye cannot expect to be
baith comfortable and grand,” which
simply expresses the spirit of the Inn.
Contrary to the ideas of many tourists,

there never was any old mission at
Riverside, consequently Mr. Miller,
appreciating the importance, historic

and sentimental, the old Spanish effect,

sion, and at another point the Cam-
panario of San Gabriel Mission. Would
that I had at my command the space
required in reproducing my ideas of
this magnificent pile, which, in its day,
has extended hospitality to four presi-
dents, Harrison, McKinley, Roosevelt
and Taft, besides legions of other
celebrities as Andrew Carnegie, Madam
Schumann-Heinck, John Burroughs,
John Muir, Helen Keller, Booker T.
Washington, Chas. M. Schwab, and
other potentates, besides authors of
note, such as Zona Gale, Joseph C.
Lincoln, Harold Bell Wright, Henry
van Dyke and Carrie Jacobs Bond, the
latter of whom wrote her famous song,
“The End of a Perfect Day,” at the
Mission Inn. The Carrie Jacobs Bond
room is a favorite place for weddings.
Each bride married there receives a
wedding booklet signed by the author-
ess. I cannot hope to mention, even
briefly, the many features displayed in
its numerous museums, art galleries
and the like. A catalogue distributed
describes over 600 bells, gathered from
remote corners of the world. There
are church, sleigh, cow, camel, ele-
phant and ships bells, hundreds of
crosses from as many different climes.
There is in the magnificent presiden-
tial suite of rooms, but for the life of
me, of the scores of guest chambers I
inspected, there was not one but what
was most assuredly “fit for a king.”
There is a chapel, supplied with a
cathedral organ, where frequent con-
certs are provided. At certain hours
of the day competent guides conduct
parties of sightseers throughout the
entire establishment. And lastly, but
by no means leastly, there are the din-
ing rooms, the Spanish, opening into
the main patio with its broad arches,
the main dining hall, with most won-
derful lighting effects, banquet halls
and the bridal breakfast room. Spanish
senoritos dispense sweet music during
the meal periods. And now we come
to the real meat in the cocoanut—
the meal:
Orangeade Grapefruit, Oriental
Essence of Beef en 'Tasse
Chicken Broth,
Mission Olives
Fig Preserves
Orange Parker House Rolls
French and Whole Wheat Bread
Baked Filet of Keenebec Salmon,
Lemon Butter
Pommes au Four
Roast Young Turkey, Cranberry Jelly
Potted Loin of Pork, Pickled Apricot
Roast Ribs of Prime Beef au Jus
Pineapple Fritters, Cherry Syrup
Mashed Potatoes, Southern Yams, Candied

Zuccino Saute au Buerre,
Stewed Tomatoes
Buttered Golden Wax Beans
Heart of Lettuce, California Fruit Salad
French and Cream Dressing
Lemon Sherbet Pumpkin Pie
Devils Food Cake
Vanilla Ice Cream Chocolate Ice Cream
Assorted Cookies

American

Dill Pickles

Strawberry Mousse, Whipped Cream
Oranges, Bananas, Grapes, Pears,
Peaches

American or Cream Cheese

Toasted Wafers Beverages

A visit to the Glenwood Mission Inn
is well worth a trip to California, and
if perchance you should come here
without seeing it, I certainly feel you
have cheated yourself out of the real
results of your laudable desire to see
the world. Such hospitality as you
find here is not equalled anywhere.

Joe P. Oberlin and his esteemed
helpmate, Mildred, have finally arrived
in California and have settled down
among the movie magnates in Holly-
wood. I think if you pin Joe down to
brass tacks he will claim Traverse
City as his home base. He has inter-
ests in various hotels in Michigan,
Wisconsin and, I believe, Indiana, but
the is just like a lot of us who feel just
like ducks out of water, when it comes
to the show-down.

Detroit operators are preparing a
program to lay before the incoming
legislature looking to a reduction of

 

understand it, the hotel man stands
the expense of installing a compre-
hensive system and the telephone com-
pany comes in, grabs off all the re-
ceipts and penalizes the hotel in ad-
dition thereto. The last time I was in
that state one of the leading operators
gave me some very explicit informa-
tion as to the handicaps under which
he suffered in his attempt to give his
guests satisfactory phone service ,and
it seemed to me to be very arbitrary
and unreasonable. I have from time
to time criticized some hotels for mak-
ing an extra and additional charge for
phone service when they featured same
as one of the attractions of their ho-
tels, charges which should be absorbed
in the hotel rates proper, or rather in
the overhead, but according to reports

their profits from this source are
eventually absorbed by the phone
companies. Some Chicago hotels, I

am informed, have discontinued out-
side connections from rooms for this
very reason. Out here in Los Angeles,
when time drags ‘heavily on the hands
of the board of directors of the phone
organizations, they “jeff” to see just
how high they can raise the rates,
without resorting to actual bloodshed.

Some of the Eastern hotels have an-
nounced that New Years activities this
vear will depend somewhat on what
Congress decrees them to be. That if
booze comes “out of the trenches be-
fore Christmas,’ there will be some-
thing stirring; otherwise the festivities
will be of the Roger Williams’ type.
Why not fill in the vacant space by
starting guessing contests on what
Congress will really do when it comes
out of its pre-holiday huddle? Destroy-

ing a couple of commissions might
help some.
John F. Conroy, well known in

Michigan and Detroit ‘hotel circles,
having been manager of Hotel Whit-
tier, Detroit, since 1921, has been ap-
pointed manager of Hotel Abington,
one of the finer residential hotels in
that city. Mr. Conroy is regional vice-
president of the Michigan Hotel As-
sociation. and is also vice-president of
the Detroit Hotel Association, In
his earlier days he was associated with
the Waldorf-Astoria, New York.

The new Mayfair room of the Book-
Cadillac, Detroit, was opened last
week with a supper dance which was
one of the season’s social events. The
new room is declared to be an innova-
tion, it being one of the most elegantly
decorated of its class in the entire
West. The decorative scheme con-
sists of panels of vermillion asbestos,

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1i up without bath.
$2.50 up with bath.

 

CAFETERIA IN CONNECTION

 

 

 

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
GEO. W. DAUCHY, Mgr.

 

H. Leonard & Sons

38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mgr.

 

 

 

“A MAN !IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Roums ot

 

400 Baths

RATES
$2.50 and up per day.

 

 

+

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “fe Michigan

 

en

Columbia Hotel
Good Place To Tie To

 

 

 

===

HOTEL ROWE

We have a sincere
interest in wanting to
please you.

ERNEST W, NEIR

MANAGER

 

 

 

 

 

 

 

 

 

si

 

 

paibaan ae intB oe alt Ne

ADAIR i 7

 

 

 

 

ae X ara asap a

‘
i
4
:
‘
:
5
’

 

 

November 30, 1932

MICHIGAN

TRADESMAN

17

 

joined with narrow sheets of chrom-
ium steel. This particular type of
decorative material has never been
used previously in construction work
of this character.

Some greeting! Here is one sent to
President-elect Roosevelt by LeRoy
D. Moulton, president of the American
Greeters: “As international president
of the largest organization of hotel
men in the world, let me, on behalf of
my association and its officers, extend
our heartiest congratulations on your
election to the presidency of the
United States, and assure you of our
warm support and co-operation during
your entire administration. With best
wishes for your continued health and
prosperity.”

Lave Olmstead, of the sales depart-
ment of Hotel New Yorker, dipped
over into Pennsylvania, at a state hotel
meeting, and handed them a mouthful
on “Turning People Into Profit.” “A
hotel merchant cannot go into the mar-
ket from time to time and purchase
his supply of rooms in accordance with
market conditions and the demands of
the buying public—he must make a
contract for a definite supply of rooms
at a fixed price, and this contract ex-
tends over a long period of years.”

 

Recently published by the U. S. De-
partment of Agriculture food and drug
administration, is a pamphlet on “Food
Poisoning and the Law,” which cites
some of the causes of food poisoning,
as found in the investigations of Gov-
ernment agents into various cases
which have come to their attention.
This pamphlet also gives some rules
laid down for food handlers to keep
out poisonous materials. It may be
had for the asking by applying to the
agricultural department at Washing-
ton.

 

The local postmaster has issued an
appeal to the public asking for a more
general use of the air mail, intimating
that unless this service is removed
from the red there will be shown a dis-
position on the part of the Govern-
ment to discontinue it altogether,
which is in line with a disposition on
the part of Uncle Sam to demand a
profit from the one branch of the Gov-
ernmental organization which really
does give some return to the public
which “pays and pays and pays.” If
the postoffive department will secure
some inmate of a detention hospital
and allow him to discover why the U.
S. charges eight cents for the first air
mail ounce and then proceeds upwards
as the weight increases, they may at
the same time find out why this par-
ticular service has never been popular.
And then again it has never been any
too reliable.

There is at least one hotel establish-
ment on this good earth of ours which
admits it is doing a “going” business.
That is at Aqua Caliente, just over the
boundary line bewteen California and
Mexico. During all the period of the
so-called depression of the past three
years, the hotels in that section have
been: crowded to overflowing, at rates
which might be termed as “con-
fiscatory.” Once in a while I join a
party of friends who just take this 140
mile auto trio for a day’s diversion, and
once on the ground it is hard to im-
agine that anywhere in the world
could there be the necessity for or-
ganizing soup kitchens and martialing
bread lines. Millions of dollars are
spent there daily, some for gambling,
plenty for booze and yet there is no
lawlessness, and people down. there
almost succeed in making you believe
that prosperity has finally encom-
passed the “corner” we hear so much
about.

 

A tot of people, not living in Cali-
fornia altogether, will be inclined to
sustain U. S. Senator Hiram Johnson

in ‘his claim that we had better keep
away from any mix-up with world’s
courts and such until such a time as
our own judicial institutions can func-
tion squarely. Just recently the Cali-
fornia supreme court sent back to the
Los Angeles. district innumerable
cases for retrial with remarks censur-
ing trial judges and other judicial
officers, claiming that defendants did
not ‘have fair trials as provided by the
constitution. It is just that question
of politics which is constantly bobbing
up.

The various trans-continental rail-
way lines operating between Chicago
and California are just now dispensing
much grey matter in figuring just how
they can lop off an hour or so in the
running time consumed between the
two terminals. Great boys for figur-
ing, those magnates. When California
offers its greatest attractions during
the so-called winter period, they forget
to say anvthing about excursion rates
from. the East, but with the return of
Old Sol to full energy you hear all
about them. Also the Californian is
attracted to Michigan in the winter
time by the offering of low rates. As
a consequence they operate many
trains of empty coaches. With Cali-
fornia winters and Michigan’s  un-
approachable summers they seem to be
unfamiliar.

 

One of the substantial reasons ad-
vanced by insurance authorities for
classing the ordinary hotel as more
hazardous than similar other jinstitu-
tions is because of indiscriminate
smoking of guests. Ordinarily the
guest is just as careful in the hotel
room as he is in his own home, but
there is you know, the ‘drunken
driver” to be reckoned with.  Fire-
proof waste baskets, set on asbestos
mats, will help in some instances, but
I do not see how it is going to elim-
inate the damage to mattresses and
bedding, so frequently reported. Noth-
ing but the application of the straight
jacket cam circumvent this species of
vandalism.

 

Governor Judd, of Hawaii, wants
absolute independence for his group of
islands. It will be remembered that
these South Sea subjects voluntarily
placed themselves under the protecting
care of Uncle Sam in the first place
and they have been untramelled in
their governmental affairs to the
utmost degree. I am thinking there
are a lot of buccaneers in that section
of the universe who are awaiting a
chance to grab up this archipelago if
once our Government grants their
prayer for deliverance, if you may call
it such. Frank S. Verbeck.

—_——_+>-.____
The Grocer and Beer.

Something new is apt to come to
the grocer within the next few months;
whether good or bad depends on the
way you look at it.

It seems as certain as anything in
the political future can be, that within
the next three months the sale of beer
of higher alcoholic content will be
legalized in this country. Until the
Eighteenth Amendment is repealed,
no beer can be legalized if it is intoxi-
cating. What is intoxicating is a dis-

putable question—it depends on the
temperament of the individual who
drinks it. In the Volstead Act Con-

gress fixed % of 1 per cent. as the
limit of non-intoxication, but they can
legally change this to 2% per cent. if
beer of that content is not generally
intoxicating, and they might even go
as high as 4 per cent., but to play safe
will likely not get above 3.

If and when the Eighteenth Amend-
ment is repealed, beer of natural
alcoholic content can be sold subject

to whatever restrictions are then
created. The natural content I under-
stand to be around 6 to 8 per cent.

The grocer’s interest in this comes
from the fact that if 3 per cent. beer,
say, is legalized as non-intoxicating,
no license will be necessary to sell it,
and the grocer will probably be select-
ed as the logical distributor, just as
he has been the distributor of
beer.

The thing that is in my mind is this:
One-half of 1 per cent. beer is as non-
intoxicating as milk. Nobody, not
even a baby, can get the slightest
alcoholic kick from it. But if 3 per
cent. beer comes, some people will
buy it to get drunk. You can say what
you please about 3 per cent. beer not
being intoxicating, it will be intoxi-
cating to some people, and a lot of
other people will hope it will be to
them. They will -all buy it for that
reason and that purpose. Neverthe-
less, it will be a perfectly legitimate
product, as legal to sell as ginger ale,
and the grocer is really the proper
man to sell it. I am merely wonder-
ing what will happen—whether the
alcoholic beer is going to turn grocery
stores into speakeasies, especially
those who have lunch counters, for
legitimized \beer can be drunk on the
premises as readily as grape juice or
coffee. I should hate to see that hap-
pen, but it depends on the grocer him-
self—Grocery World.

—_>~+~
Good Will Builders.

A Chattanooga store on rainy days
lends umbrellas free to all who desire
them. A small deposit insures their
return.

A Vancouver store held open house
for two hours one evening, had 48,000
visitors. Strictly a fun fest, nothing
was sold, nor even priced. Orchestra.
special events, demonstrations provid-
ed: entertainment. Cost was $135.

A North Dakota store held a “Quilt
Fair,” offering prizes for the best
modern, most outstanding old, most
original quilts, etc. Prize for the quilt
made of the most pieces was awarded
one containing 6,906. The display,
scheduled for one week, had to be

extended to three.
rere en a

Gabby Gleanings From Grand Rapids.
The Globe Knitting Co. has been
running a full force since Oct. 1 and
has now a force of 600 regularly em-
ployed, day and night service. It thas
orders enough on hand to keep up this
basis of employment until April 1.

Three and a half years ago the fur-
niture factories of Grand Rapids were
employing 12,000. A year ago the
number had’ dwindled to 1,200. To-day
there are 4,000 on the payrolls.

The Miner Walton Bean Co. has
130 bean pickers at work at its elevator
on Logan street.

Creditors of the Miller Hardware
Co., of Manistee, are planning a meet-
ing in the city soon to decide on
whether the debtor will resort to bank-
ruptcy, receivership or a trust mort-
gage.

S. W. Nelson thas purchased the
grocery stock of C. DenHerder, cor-
ner South Division avenue and Griggs
street, and will open a Red and White
‘store in about two weeks. Mr. Nelson
‘was formerly engaged in 'the grocery
‘business at Lowell,

near

Chet DenHerder has taken the man-
agement of the grocery store of his
father-in-law, C. J. Appel, at 717
Cherry street.

A. P. Taylor, who for the past three
years has conducted a hardware store
at Galesburg, has opened a branch at
Augusta. The Michigan Hardware
Co. furnished the stock.

Schictel Bros. have engaged in the

grocery business at 735 W. Bridge
street. Lee & Cady furnished the
stock.

ce te
Stemware Promotions Lag.

Glassware selling agents are dis-
appointed over the failure of rock-
crystal stemware, which is_ being

heavily promoted, to achieve the vol-
ume of sales originally expected. Both
manufacturers and retailers confessed
that they do not know what types to
push at this time, particularly since
any stemware selling at more than 25
cents brings small results. Tentative
plans are being laid by glassware pro-
ducers to increase productions on vari-
ous types of goblets and tumblers, in
the event that beer is legalized, as
they expect a sharp increase in de-

mand from restaurants, hotels and
other possible dispensing establish-
ments. Pending a determination of

the tax and the method of selling
beer, both of which factors will affect
the sizes of glasses, however, plants

will not start actual output.
> ~~
Men’s Wear Buyers Confident.
Men’s wear retailers attending the
Spring buying convention of the Af-
filiated Clothiers, Inc., which opened
Monday at the Hotel New Yorker,
expressed confidence in the price
structure of the clothing market. An
increase in prices of woolens and trim-
mings and in wages paid to labor was
predicted. While the first day’s ac-
tivity was confined to purchases for
immediate requirements and January
promotions, retailers indicated that
they would place liberal orders on
Spring goods before the end of the
week and on a larger scale than when
they made initial Fall commitments
earlier in the year. Retail sales are
improving, they reported, with a few
instances cited in whch both unit and
dollar volume was ahead. of last year.
2-2-2
Select Spring Millinery Hues.
Twenty-two millinery shades for the
coming Spring have been selected by
the color conference committee of the
Eastern Millinery Association in co-
operation with the Textile Color Card
Association, says Margaret Hayden
Rorke, managing director of the latter
organization. Blue, green, beige and
gray hues are outstanding among the
selections made. The blues include
shades known as Limoges and Spa,
with favor for the hyacinth shade
recognized in hyancintha. The greens
include lettuce, chicory and buccaneer
tones. Novelty colors comprise patty
beige, canary yellow, mascara brown,
beauty rose and jungle gold.
——>+~___
Trade is a companion of peace, and

flourishes only in her presence. Yet
trade, seen through eyes prejudiced by
a too-selfish nationalism, becomes an
excuse for war. Peoples are too easily
led by leaders into thinking that the
stimulating rivalries of the market
place are summons to war.

 

18

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director — Garfield M. Benedict, San-

dusky.

Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

Michigan State Pharmaceutical

Association.

President—F. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fletcher,
Ann Arbor.

Secretary—R. A. Turrel, Croswell.

Treasurer—William H. Johnson, Kala-
mazoo.

 

Some Drug Substitutions in Pharmacy

The element of drug substitution is
one that has always been with the drug
store, and is one of the most pernicious
practices that can affect the well-
being of retail pharmacy. The specter
of drug substitution is with us to-day
as never before, due to the grim strug-
gle for survival taking place before us
to-day, in the grim drama of the Na-
tional depression.

Years ago, the subject of substitu-
tion of medicines was treated by many
pharmacists as an infrequent occur-
rence, engaged in by either unethical
druggists, or druggists who believed
that the physician would be best aided
in the efficacy of the prescription if
they slightly modified the question-
able medicinal item for another drug
or form of the drug, which the drug-
gist might believe to be more thera-
peutically desirable. The proprietary
medicine was at that time like Caesar’s
wife, above reproach, taboo, not to be
tampered with. The old regime has
ended, “the king is dead, long live the
king.”

The patent medicine and the pro-
prietary medicine are synonymic to
the layman, but the druggist knows
that they are only apparently so in
reality. The distinction is unfortunate-
ly too subtle for the average citizen,
for him to grasp readily. Too, the un-
scrupulous druggist finds it worth his
while to ignore the differentiation in
quality and function between these
two classes of medicines. Patent medi-
cines are advertised in daily papers,
periodicals, over the radio, and in gen-
eral bandied about by the laity among
each other, as a panacea universalis,
curing all manner of earthly ills. Pro-
prietaries are strictly preparations of
ethical distribution and professional
advertisement, unknown to the man of
the street.

The presuming of the druggist to
counter prescribe, on the one hand,
and the. physician to lightly instruct
the laity to ask for the article in the
proprietary province over the drug
counter, on the other hand, has led to
a loss of conception of the role of the
propretary in medicine. The function
of the proprietary medicine in the field
of therapeutics, is one of great sig-
nificance to the doctor, the druggist,
and the patient.

The patent medicine is obvious in its
value to the field of diagnostic medi-
cine—its value is a matter of patient
self-diagnosis, with all the frailties at-
tached thereto that a person ignorant
of etiology of the illness or ailment, the
exact diagnosis of the symptomatic
complaint, the correct therapeutic
treatment, can unconsciously be guilty
of. The other type of packaged medi-

MICHIGAN

ee

cine, the proprietary, is of clinical
proven value, and bears the palm of
empirically proven actual therapeutic
result, as the reason of existence of it.
The proprietary medicine can stand
the probe of medical enquiry, as to
its constituent composition, whereas
the patent medicine is usually a secret
formula type of medicament.

Thus we can see that substitution of
other medicines by the druggist, for
the proprietary medicine, is a matter
of no light import to the patient. The
physician has prescribed a definite
proprietary on prescription, let us as-
sume. The detail man of the phar-
maceutical house has already explained
the composition of the proprietary to
the doctor, its proven results, its
specific appearance, its contra-indica-
tions, et cetera. The druggist who has
the temerity to attempt substitution by
using some “similar” preparation,
faces a variety of wrongs that he is
perpetrating in the committing of the
ethical misdemeanor. He faces detec-
tion by the physician, prosecution by
the drug manufacturing firm,  self-
disloyalty to the ethics of his profes-
sion of pharmacy, and falseness of
implied accord with the implied wish
of the patient, to have his prescription
filled, as the prescription calls for, in
every respect.

The element of proprietary medi-
cines marks a new epoch in the art of
pharmacy. The United States Phar-
macopeia X and the National Formu-
lary V are unfortunately almost un-
known in complete content to the ma-
jority of young practicing physicians
of to-day.

The medcial schools of the past were
indeed not complete in their imparting
Materia Medica and Therapeutics to
the prospective medico. To-day the
situation is much more aggravated in
the complete deficiency of any such
courses of prescription writing, ma-
teria medica and therapeutics, in the
medical school courses. The increas-
ing specialization that is thrown onto
the medical school curriculum has
crowded out any available time for
such courses that bridge the gap be-
tween the druggist and the doctor, in
the mutual desire to best aid the
patient. The druggist has the drugs
for the alleviation and cure of disease
ready and at hand for dispensing on
prescription—the newly graduated M.
D. neither knows the materia medica
nor the art of prescription writing, for
the benefit of the patient. Thus, the
new Doctor of Medicine is thrown
back upon the resources of literature
dealing with proprietaries, and also
upon the detail men of the various
pharmaceutical houses. The proprie-
taries, indeed, may be for a great part
composed of U. S. P. and N. F. items,
but the seeming sameness of the pro-
prietary and the written prescription
for the druggist bears a jaundiced dis-
cord.

The druggist no doubt resents pro-
prietaries of the above-mentioned cate-
gories, yet fair-mindedly, he cannot
help but realize that he must play the
game of present pharmacy compound-
ed fairly, and according to the letter
of the law, i.e., in the very same way
as the physician prescribes. The drug-
gist who claims to be at all ethical,
must fill all prescriptions he accepts

TRADESMAN

for compounding of the physician, ex-
actly according to the will of the pre-
scribing doctor. Any other way is
treason to pharmacy and medicine. If
the doctor prescribes allonal tablets,
the pharmacist cannot at any moment
consider himself justified in dispensing
a similar appearing tablet, of apparent-
ly equivalent chemical composition,
e.g., barmidon tablets. The proprietary
medicine dispensed has this argument
to back its contention of necessity of
exactly dispensing what is called for
on physician’s blank; if the druggist
can resist substituting on this type of
medicine, his integrity will never be
questioned by the physician on any
other count. It is surprising to note

the grapevine telegraph method that

physicians employ to spread any
knowledge of such detection of sub-
stitution by a druggist, and quite right-
ly, too, as any druggist would in fair-
ness agree. Thus the proprietary,
though a strange bed-fellow of the pro-
fession of pharmacy, evidently is here
to stay, and must be treated with the
same validity of interest, as any U. S.
P. or N. F. preparation, if the drug-

 

November 30, 1932

gist is to adhere to the ideals of phar-
macy, and the oath of Hippocrates.
The other class of proprietaries than
the class before alluded to, is the class
of synthetic organic chemicals, which
has arisen during the course of the
twentieth century, starting in with the
“tar barrel’ synthetic chemicals, of
which acetanilid was the classic ex-
ample, and continuing in complexity
to the involved synthetics of to-day,
that are rigidly held under patent by
various pharmaceutical houses, as a
reward for having synthesized these
medicinals in their individual and ex-
clusive laboratories. It would seem
fair to all, that such medicinals assur-
edly could not encroach upon the
province of the pharmacist, in a
temptation toward the bane of substi-
tution, yet in some instances the prac-
tice of giving something else “just as
good” is attemptedly engaged in by
hardened, mammon-mad druggists.
The very recent prosecution by the
Winthrop Chemical Co. ot fhe drug
substitutors of the patented synthetic
chemical anodyne and_ soporific-hyp-
notic, known as “luminal,” is an in-

 

 

 

Distributors of

JowNEy’s

 

Dilnanis
HOLIDAY CANDIES
POPULAR SINCE 1865

CyocoAtes

PUTNAM FACTORY
NATONAL CANDY CO., INC.

Grand Rapids,
Michigan

 

 

 

 

1932

items for retail trade.

Grand Rapids

 

 

 

HOLIDAY GOODS
NOW ON DISPLAY

Best Line We Have Ever Shown
We Invite Comparison as to Price and
Quality

Goods That Sell the Year Around

and some of the best imported and domestic

We have merchandise to suit every purse. Come—see—and
believe. All goods marked in plain figures, and we have sold
some good size orders of Holiday Goods this year—and we
expect a good year. You can't sell unless you buy—and some
are always buying. This is your invitation to look it over.

Displayed in our own building
38-44 Oakes Street—Second Floor
Hazeltine & Perkins Drug Co.

LINE

Michigan

 

1 EERRR ESI SS

i

 

 

 

 

 

 

 

 

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ove
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Aft ep sone gh aa al ae, es : i e ing mer canst aie King, “tb Po — ee $0 Drigant as a as ee
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of th-he rd, fr n life 3 neith on a sideration. | vel | ei Peru eres “Th. 50 20 Owes i a—-~ F @ 4 pod “i 2 “i .
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o thousands oe the How the fag sized i en an an i postpone bt zone oe a ee. Pound eae T5@s 04 sae a 50@4 15
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elf Ss es g ha e h nd eni ve up rs th ake to nt. soa ree (P’da lb 4 @ 40 ur In eos ° @10 00 oc or, ils AY: 00¢ 00
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as - ama anon eeth— ee coyote fost have v. 26 oe : eCes- pee Ee fy = @ a + Las —— Pe a pa cwredian, lb. -- ia 25
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al e citi i oO et cr vy th ca w ad aS itr @ 0 at ges, Ib S, 35 itsfo hour = 1 @1 0
tur oF ir ci itiz emai ck 1 th ease eat e ts ° 0 = hl 20 ers, — in 1 ex foo om gal 25¢ 65
n th g oth civic eas ins wha if tl e se frc whi few and 7 4 B aa 50 ole” a. oo
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con . hav which on th sen l du d lban 4 bara eae cone a und Caran ae 13 Sage, Pd riety 50 Tanne veal 2 @1 35
Ss e e si Ss : r Vv 1 ae - et age, gs. "g gal. 2 5 o
\ equen thei mou sim elessl tt oppe Isla $ a p_the and a Russi aaa! @ pe bulk, ib @ 50 Wh. pad — 0 3 50@3
: Many ce. ir basi th oe pe ry. — ae Ber Tue al 54, road?” a ci 60 10 ~oheaeet na w 50 oe ot aay i 00@s 00
could a eacal sis—and bec pice - while dr 7 Soe Dei | e ese, Powd. "6 Sage, ounces 5 @ 60 oe , ssi we
jectiv ell a led suff ral hi al nd Dr hree dra Pinoys ~~ rayon se ; ans d o a 30 pb ee sory 65@ 90
ae ely t pply al ee ay helpin: A. TD _companicr oon a white, halk a 50 Alexan Grd @ 4 Ib. ie @2 75
sen al pra y adh their fen i fi Dr ackson, panions at nd tustless, do a «(UU Tinnevella ; . he al er, aan 6; 00
li-a cti eri yatri citiz talk cm 3 6 yle s, to oe ae Ive vd. oe 3 Lr es
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ag sick 5 dental ees m sub arms to oe oa ae Gade be ciren, Prepared ve oa 60 C Ursi lb — a“ . 60 Bo a oe $1 Za 506 ) 00
0 atri aily cl to TH oa Po n B to ha ou LO 00 Suid _ Fo 1 ~~ @ 30 und Ban a7 —-
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an rio sa : ng iven j n D nd ns Et, uck P ie ie 2 1 ride. ho O65 lac oe @2
body coat can b poor p g and - its 2 ee ons pressed ae i . 1b. ” bs oH Board “ med, : @ a ied, ena APPE Oa 0 00
tic er ioti en atri ordi 11SSi rSt ‘die j his en | icu @ 16 ene 2. hit erd ce er @
ula neral 1c aad riot din $S10' re rs int 1S r, | ae m : aoe pole WwW te Z b. 1
f. 1 atti e ‘ 2a pr lan n M adi ordi o tl Wh po 10 Car ae di Za 85 : ‘ grc lb 3 5
pay to Most des a mighty we previous is Monday, ee sia oe a Gicen o @7 var ace wi 45 ee ch Bun 7 @ 4
imit ecid 1s te ward ill hou Sates ere ‘ nigt re th was eccde cs es @ a Carb., fy os esia @ A --- urg 35 @ <
patri edly eth i he se t ghters ‘a dras im = City Oun el .- Uxide Pwd i i yreseed on a @ 4
It rioti y, it in ba h oh Ss,” sur stic he ity ce Cacia 3 @ xide, H d. b. @ Amber, Pla rol Y °
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Ss =o ek oe a WS1n fo se, W vho cu an Ww ta — ine @ 35 : lig} . ig @ 30 Li an Ca n,lb m 2
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. ew e 1 : as e€ cad it a > i eathi Zi hit « Ib.
a St e Clove Hollist é b ordi payin Hage t been on Pou a i 03% we Pound sient @ 7 — Ib. x o .
ae 4 ere rland ai ao nance rent ee aoe a an, oe a __ Mereur ao (3 Barrels s Ib. = o 22
sents y a of Mich aaa - Aare a “merchants Pound a Pp es eel 25@4 60 e , petit os @ 25
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ful ents spen an ank os _—_W ged : t o an all Ze 2 7p 5 Ye --- on er ine awl 4lq ic Potase |
s and t ry ogivi cas i ZOv ts ; posti } llo -—= e 40 ae vis uor, st’ ass 03 @5
saw to - iss ps cing her eee bree pedir of White i @ pe ae wl 9 Ace 1 KS,Ib. 5 40 03
ami ia it ap eys y visi c nere bo ect is oe b rish t s an Wi orn, lb. 5¢ oy wd tard « 0 SO Pet ib i @
tel ilies tha Tt wer siti olle T nd wi fo eposi c ut ¢t Oo W d itch ex oe i ib. - 14 y toe » Ib aeelun 8
s h at te ev ng ge h will r ni osit omit hos ork lov H xt . 07 @ B [i v rns onate ium @ 8
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th, w toate th eing A grea new , of M aa ye 1 ek, e d raldehy @ ae dss 5 YW 25 Po eho eas
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cathe r. avid olation cule que. ent y er, Hees . 09 a 5 swe . >= : d., steno @ 90
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a a Whi. D oo t @ 65 ergam oe - ths rs L ers, @
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erful = White lake, 7. = 3 Carawa} Ibe = 4 00 Ot 2B nigra Ib. 03%@
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1V Rib X 1b Tu 9 d on. 0 2 t = 0
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: oo _ 36 Psi Leat, Ib. 2 003 75 Rocheli fay 3%@ 10
oS ae 35 Cit oml eaf, Ib. 2 25 3 25 Soda. ie ad. 1 10
und Gl ae oa be Tk 3 tees 2: ; i . 0 @
S yceri %@ 40 Ov ella as @2 60 ! ; 09 :
aS r Cc es, lb. — As ey 22
spaniel 50 Croton a. To. 10 a EF : pr 21 @ 31
ae ht , 1b 2 75 0@1 Cc earhigunt od 02% 3
@ Eri b ee @ 25 au ae a @ 1
3 E ger Ib ee 2 00 1 20 Hy stic ate 16 08
5 eucalypt wee 8 0 \@ 2 20 Pi posul Co’l 1b 03
enne gs --- 5 0@8 a 5 sp 1., Ib 03 @
el S, -- 00@ 2 Sulp ha ite a %@ 10
] @ 5 I t 0
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7 oe 25 <p! rm = ¢
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@2 25 ate nad 1b 2
5 .s . 07 8
Gal : sgl 3 @
lons eek ao 12
ee ntin @ 20
Ge je 50
ado @ .
“

 

 

 

MICHIGAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

—

 

 

 

 

 

 

   
  

 

  

= ae == —_
ADVANCED DECLINED
H. P. White Beans
Pork
Lard
— BROOMS Pears
Parsons. ez... 8985 Leader. 4 sewel -. 2465 fride of Mich. No. 2% 2 25
Parsons, 32 Cf. 22 3835 Hustlers, 4 sewed --_ 5 50
Parsons. 15 Gf. ___.__ 420 Standard, 6 sewed a a Se
Parsons. 2 ae $4 Quaker, 5 7 6
* s, Zz —-——-—— y hous :
—_—— oe ; Black Raspberries
‘ Mm 2. 2 80
Pride of Mich. No _ 2 4
APPLE BUTTER
Quaker, 12-38 oz., doz. 2 00
a 9_2R
ee 12-38 oz. | - amsterdam ee =
a z ° on ar., No.b% 7 :
Prize, Parlor, No. 6-. 8 #0 ro ae Heaoher rics 2 95
Ree a - i MO. 2 oe 3 25
BAKING POWDERS White Swan Par., No.6 8 50 Me 40 2 00
Royal, 2 oz.. doz. __.___- 93 Marcellus, No. 2 ._- 2 35
nore. 4 0z., moz 1 80 ROLLED OATS Pride of Mich. No. —_ 2 90
Royal. 6 Oz., @oz. ___ 2 20 =
Royal, 12 oz., dsz 4 37 Purity Brand
Royal, 2% lbs.. doz... 13 75 Dent or eee
Royal, 5 ibs., doz.__-_- 24 50 . a
oe = rawberries
[roma 7 A INSTANT moon Si 2 3 00
= Br 2 20
i Marcelins, No. 2 __. 1 86
id
8
=—
CANNED FISH
Small 2is 153 Clam Ch’der, 10% oz. 1 35
Clam Chowder, No. 2_ 2 75
large. 128 2. 1 85 Clams, Steamed. No. 1 2 75
China, large, 12s -. 270 Clams, Minced, No. % 2 40
Chest-o-Silver, 12 lge. 2 98 Finnan Haddie, 10 oz. 3 30
Glassware, 12s, large 2 25 Clam Bouillon. 7 o0z.__ 2 50
Purity Oat Snaps, 24s 2 20 Chicken Haddie. No. 1 2 75
Fish Flakes, small __ 1 35
Cod Fish Cake. 10 oz. 1 55
Post Brands Cove Oysters, 5 oz. -_ 1 35
Grapenut Flakes, 24s 2 00 Lobster, No. 4, Star 2 75
Grape-Nuts, 24s ----- 330 Shrimp, 1, wet __ 1 45
Grape-Nuts, 50 —----- 140 Sard’s, 4% Of“Key __ # 25
Instant Postum, No. 8 5 40 Sardines, % Oil, k’less 3 35
Instant Postum, No. 10 450 Salmon, Red Alaska__ 1 90
ebay Cereal, a 0 = Salmon, Med. Alaska 1 45
. : 2 _360 ost 7 oasties, 5. ) Salmon, Pink, Alaska 1 20
song i i asi ~_ 5 49 Post Toasties, 24s _. 2 50 Sardines, Im. %, ea. 6@16
KC. 20c size. full ib... 6 80 Post Bran, PBF 24 -_ 285 Sardines, Im., %, ea. 25
KG. 25¢c size. 25 oz. -- 9 00 Post Bran PBF 36 -- 2 85 Sardines, Cal. ________ 110
KC, 50c size. 50 oz. -- : - a % Van Camps, "6
ha Gib give = 6D. CL. ll OEE SS
ac 10 th. size —_____ _. 6 50 BRUSHES Tuna, 4s, Van Camps,
. Scrub Gog, 1 35
Solid Back, 8 in. --..150 Tuna, 1s, Van Camps.
Solid Back. 1 in. -____ 1 75 Beg) ee
BLEACHER CLEANSER Pointed Ends --_---_-- 125 Tuna, %s, Chicken Sea.
Clorox, 16 oz.. 24s -- 3 00 Gon: 2 1 85
Lizzie, 16 oz.. 12s ---- 2 15
Stove
Sinker: 1 80
No. 5) 2 00
BLUING Paermess | 2 60 CANNED MEAT
Am. Ball, 36-1 oz.,cart. 1 00 Bacon, Med. Beechnut 3 00
Boy Blue, 18s. per cs. 1 35 Bacon, Lge. Beechnut 2 10
Shoe Beef, Lge. Beechnut 4 10
No. ? ee cs a Med. Beechnut 2 50
No. 2-0) 5 eef, No. 1, Corned -. 2 00
BEANS and PEAS Beef. No. 1, Roast __ 2 70
e 100 lb. bag Beef, 2% oz., Qua., sli. 1 35
Chill Beans 5 00 BUTTER COLON | Beef. 4 oz. Qua., sli. 2 25
Dry Lima Beans 100 1b. 7 25 Dandelion ------------ 5 Beefsteak & Onions, s. 2 70
White H’d P. Beans 2 50 Chili Con Car., is _..._ 1 20
Split Peas, Yell., 60 lb. 4 10 Deviled Ham, \%s -_-. 1 50
Split Peas, Gr'n 60 lb. 4 25 CANDLES Deviled Ham. %s --_-- 2 85
Scotch Peas, 100 lb. -- 6 25 Electric Light, 40 Ibs. 12.1 Potted Beef, 4 oz. ____ 1 10
Plumber, 40 lbs. ---. 12.8 Potted Meat. 4% Libby 52
Paraffine, 6s —-_____- 144% Potted Meat, % Libby 80
Paraffine, 12s ..-_-—-- 1442 Potted Meat. % Qua. 75
BURNERS -) Wicking — 2 40 Potted Ham, Gen. % 1 45
Queen Ann, No. 1 -- 115 Tudor, 6s, per box -- 30 Vienna Saus. No. % 1 00
Queen Ann, No. 2 -_ 1 25 Vienna Sausage, Qua. 90

White Flame. No. 1

Ban 2 doz % 20
BOTTLE CAPS
Dbl. Lacauor. 1 gross
pkg., per gross ------ 13

BREAKFAST FOODS
Kellogg’s Brands

Corn Flakes, No. 136 2 50
Corn Flakes, No. 124 2 50
Pen No 24 2 00
Pep, No. 250 — 00

Krumbles, No. 412
Bran Flakes, No. 624
Bran Flakes, No. 602
Rice Krispies, 6 oz. --
Rice Krispies, 1 oz. --
All Bran, 16 oz.
All Bran, 10 oz
All Bran, % oz.
— Hag, 6 1-Ib.

Whole Wheat Fla., 24 1

DO bo DOR et i DOE

CANNED FRUITS
Hart Brand

Applies
No. 10 4 75

Blackberries

Pride of Michigan ---- 2 55
Cherries

Mich. red, No. 10 ---- 5 25

Red. No. 2 3 00

Pride of Mich., No. 2 ; od
Marcellus Red.

Special Pie 22 : =
Whole White -------- 2 8
Gooseberries
No Oe 50

Veal Loaf, Medium  __ 2 25

Baked Beans

Campbeltin 22 60
Ouaker 16 097. =) 57
Van Camp, med. —-.-- 1 25

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Sauce, 36 cs. 1 70
No. 2% Size, Doz. _. 90
No. 470 Sauce ..... 4 00

Lima Beans
Little — No. 10 10 50
Baby, No. 1 90
Pride of Siich. No. 2. 1 60
Marcellus, No. 10 —-_-. 6 50

TRADESMAN

Red Kidney Beans
No. 10

No 2

String Beans
Little Dot, No. 2
Little Dot. No. 1 ----
Little Quaker, No. 1--
Little Quaker, No. 2_-

Choice. Whole, No. 2-- :

Cut, No. 10
Cut, No. 2
Pride of Michigan
Marcellus Cut, No. 10_

Wax Beans
Tittle Dot, No. 2 —--
Titties Dot. No. 1 —---
Little Quaker, No. 1--

Choice, Whole, No. 10 10
No. 2 1

Choice, Whole,
Choice. Whole.
Cut, No. 10
Cut, No. 2

Pride of Mich., No. 2 1
Marcellus Cut, "No. 10_ 6

Beets
Extra Small, No. 2 -- 2
Fancy Small, No. 2 -- 2
Pride of Mich., No. 2% 2
Hart Cut, No. 10 ---- 5

Marcel. Whole, No. 2% 1

Hart Diced, No. 2 ----

Carrots
Diced, No. 2 =
Diced, No: 10 22.) s 4
Corn
Golden Ban., No. 2-- 1
Golden Ban., No. 10 10
Little Quaker. No. 1--

Country Gen., No. 2.
Pride of Mich., No. 1
Marcellus, No. 2

Fancy Crosby, No. 2.. 1

Whole Grain. 6 Ban-
tam, No. 2

Peas

SAttie Dot. No. 2 —--. 2
Little Quaker. No. 10 11
Little Quaker, No. 2-- 2
Sifted E. June, No. 10 :

Sifted E. June. No. 2__ 1

Belle of Hart, No. 2--

Pride of Mich.. No. 2-- 1
Marcel.,

Marcel., BE. June. No. 2 1
Marcel., E. Ju., No. 10 7
Pumpkin
No 10 22 4
No 25 22. 1
Sauerkraut
No. 10 2 4
No. 26% 2. 1
No 2 1
Spinach
No: 2% 2... 2
No: 2 222 1
Squash
Boston, No. 2 2... 1
.Succotash

Golden Bantum. No. 2 2

Hart, No. 2
Pride of Michigan  -_
Marcellus, No. 2 ~----

Tomatoes

Pride of Mich., , No. 2%
Pride of Mich., No, 2_

CATSUP
Sniders, 8 oz.
Sniders, 14 oz.

Loa
6

Sw. W. No, 21

bt pet pe OT

95
00

80

35

CHILI SAUCE
Sniders, 8 oz.
Sniders, 14° 0Z:: —..--— 2 25

OYSTER COCKTAIL
Sniders, 11 oz. 2 00

CHEESE
Roauefort. ..-._ -._--.-- 55
Wisconsin Daisy ----- 14%
‘Wisconsin ‘Tiwin ------ 1344
New York June ------- 24
Sap Sago -------------- 40
Brick 2625 15
Michigan Flats -------- 14
Michigan Daisies ------ 14
Wisconsin Longhorn -- 15
Imported Leyden ------ 23
1 lb. Limberger -------- 18
Imported Swiss -------- 50
Kraft Pimento Loaf -- 21

Kraft American Loaf -- 19
Kraft Brick Loaf ------ 19
Kraft Swiss Loaf ------ 22
Kraft Old Eng. Loaf__ 32
Kraft, Pimento. % 1b. 1 50
Kraft, American, % lb. 1 50

Kraft, Brick, % Ib. -- 1 50
Kraft, Limbur., % Ib. 1 50
CHEWING GUM
Adams Black Jack ---- 66
Adams Dentyne —------- 65
Beeman’s Pepsin ------- 66
Beecnhut Peppermint -- 66
Doublemint ===. - 66
Peppermint, Wrigleys -- 66
Spearmint, Wrigleys --- 66
juicy Bruit —-.-- 66
Wrigiey's P-K _.-..-__ 66
Teaherny. —22 66
CHOCOLATE

Baker, Prem., 6 lb. % 2 50
Baker, Pre.. 6 lb. 3 oz. 2 55

CLOTHES LINE
Hemp, 50 ft. 2 00@2 25
Twisted Cotton, :

BO) ft. .. 50@1 75
poaided, 50 ff. 22 13
Cupples Cord -------- 1 85

COFFEE ROASTED

Lee & Cady
1 ib. Package
Arrow Brand -------- 4
Boston Breakfast ---- 25%
Breakfast Cup ------ 23
— eee 37
= aie ares Seis Ae OEE 19
siagourta ee 30
Morton House ------- 34
Merrow: 2220532 2816
Quaker -------------- oe

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. ¥.. per 100 ______
Frank's 50 pkgs. —. 4 25
Hummel’s 50, 1 lb. 10%

CONDENSED MILK
Eagle, 2 oz., per case 4 60

EVAPORATED MILK

 

Page; Tall ....-... - 2 55
Pace: Baby. -... 43
Quaker, Tall, 10% oz. 30

2
1
2
Quaker, Baby. 4 doz. 1

Quaker, Gallon, % dz. 2 30
Carnation, Tall, 4 doz. 2
Carnation, Baby, 4 dz. 1
Oatman’s Dudee, Tall 2
Oatman’s D’dee, Baby 1
2

Pet. Pal oo 50
Pet. Baby. 4 dozen  __ 1 25
Borden’s Tall, 4 doz. 2 50
Borden’s Baby, 4 doz. 1 25

November 30, 1932

CIGARS
Hemt. Champions __ 38 50
Webster Cadillac __.. 75 00
Webster Golden Wed. 75 00
Websterettes -_______ 38 50
CINCOS - si55552220 0. 38 50

Garcia Grand Babies 38 50
Bradstreets 3

La Palena Senrtors. 75 00
Odinga 38 50
R G Dun Boquet -_. 75 00
Perfect Garcia Subl. 95 00

Budwiser —...--. 19 50
Dry Slitz Stogies __ 20 00
Tango Pantellas -__. 12 0
SEVINCS 2. -- 19 60

Hampton Arms Jun’r 37 50

Wrojan 25 ess 35 00
Rancho Corono _____-_ 35 00
CONFECTIONERY

Stick Candy Pails
Pure Sugar Sticks-600c 3 90

Big Stick, 28 lb. case 16
Horehound Stick, 120s 75
Mixed Candy
Mindergarten .....- +
eager | oe 094%
French Creams  —_-.._ 10
Paris Creams =. 12
Spicer 09
Fancy Mixture —_____ 14

Fancy Chocolate
5 lb. boxes

Bittersweets, Ass’ted 1 25
Nibble Sticks -_-_-_. 35
Chocolate Nut Rolls — 1 50
aay Nernon 222-2. 1 1d
Gum Drops Pails
Champion Gums -_----- 14
Jeuy Strings ..2... 00... 14
Lozenges Pails

A. A. Pep. Lozenges -- 13
A. A. Pink Lozenges —-_ 13
A. A. Choc. Lozenges —- :
Motto Hearts... 22.

Malted Milk Lozenges_-_ i

Hard Goods —
Lemon Dreps 2.
O. F. Horehound drops -
Anise Squares __......_ 13

Peanut Squares __-.... 13

Cough Drops Bxs.
Putnam so 1 25
Smith Bros. 1 45
Puden's 220 1 45

Specialties
Italian Bon Bons -----. 16
Banquet Cream Mints_. 18
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade 2 50
100 Economic grade 4 50
500 Economic grade 20 60
1000 Economic grade 37 50
Where~ 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF eee Tee
6 lbl boxes

DRIED FRUITS

Apples
N. Y. Fey.. 50 Ib. box 13
N. Y. Fey., 14 oz. pkg. 1¢
Apricots

Evaporated, Choice -. 10%
Evaporated. Ex. —. 11
Raney 2. 1244
Ex. Fancy Moorpack 15%

Citron
if th. box 2... -— 24

;
i
‘
i

 

November 30, 1932

MICHIGAN

 

   
 
   

 

 

 

TRADESMAN 21
. Currants Margarine PLAYING CARDS HERRING SOAP TEA
Packages, 11 02Z, ------ 11% Battle Axe, per doz. 2 65 Holland Herring Am. Family, 100 box 5 60
1. VAN WESTENBRUGGE Bicycle, per doz. ---- 470 Mixed, Kegs —___.._____ 72 Crystal White, 100 ___ 3 50
Food Distributor Torpedo, per doz, .--- 250 Mixed, half bbls. ------ BH Ge ..... 2... 215 . Japan
Mixed. bbis. _. 0. Fels Naptha. 100 box 5 00 Medium ----~_- ee 17
be actat on aia a5 Milkers, Kegs _....._.. 80 Flake White, 10 box 2 85 Choice -------------- 21@29
een ae f sl Milkers, half bbls. _--__ Grd Whi Na. 10s BO =Baney 22 35@38
Imperial, 12s, Regular 1 30 a A OTASH wie te Jou fe ii. Ta Na | Rithe oe
: , POTASH ... Milkers, bbls. ---------- p : es _ 1 Nibbe 2
ee Ne OUNO ST %h ‘ Babbitt’s, 2 doz. ---. 2 75 Fairy, 100 box ______ 4 00
Palm Olive, 144 box 9 90
of oh Lake Herrin Eava, 50 bex ________ 2 25 Gunpowder
Peaches 9 = :
et 1% Bh) 100 ibe Pummo, 100 box ______ 4 85 Choice -------------..-_ 40
rh Choce -------- o% OLEOMARGARINE FRESH MEATS Siachacet Gaedincnt @0en 616 Feet 47
Tec es Beef Tubs, 60 Count, fy. fat 6 00 Grandpa Tar, 50 sm. 2 10
Top Steers & Heif 12 Pails. 10 lb. Fancy fat 1 50 rola ala - ; = Ceylon
’ ? oe ea: be = c ° ale. .
Peel Go at We ta oe 09 Wiles Beas | oa so Ce ee ee *
Lemon, American ----- 24 Pecola, No. 1 --------- 9% Com. Steers & Heif. -- 07 a4 » nie Fish eS
Orange, American ----- 24 e ancy, 100 lb. 13 00 English Breakfast
a4 rae Bg ee : 50 Congou, medium ______ 28
orway -. 50 SPICES Congou, Choice -___ 35@36
Wilson & Co.’s Brands Top ------------~~------ 09 pire i a 1 40 Whole Spices Congou, Weace ao aa
Raisins Oleo Good ----~--------------— 08 Ses Baneh 150 Allspice, Jamaica ___. @24
Seeded, bulk 2204 Nuts eu ee 69 Mediam =o 07 oned, 10 lb. boxes _. 16 Cloves, Zanzibar ---- @36
Thompson’s s’dless blk. 6% Special Ro]l ------------ 12 Cassia. Canton -__._— @24 : Oolong
as seedless, Lat Z eee Vy pkg., doz. es oe ee 39
15 OZ. oo : HOE BLACKENI inger, Africa -_------ 19 Gieg —.2 45
Beaton Minoe 1% Spring Lamb ----------- 11 2 in 1, Paste, doz. aie 1 Meee tet @uu Banew 2 er 50
MATCHES Good ------------------- 12 E. Z. Combination, dz. 1 30 Mixed, 10c pkgs., doz. @65
Diamond, No. 5, 144 615 Medium ---------------- 08 Dri-Foot, doz. _..... 2 99 Nutmegs, 70@90 _____ @50
Searchlight, 144 box 6 15 Poor -_.________________ 05 Bixbys, doz. _____ 130 Nutmegs, 105-110 ---- @48 TWINE
California Prunes Swan, 144 ___-___-____ 5 2 Shinola, doz. ___..____ 99 Pepper, Black -------- @23 Cotton, 3 ply cone -___ 25
90@100, 25 a boxes_-@05 Diamond, No. 0 ------ 4 90 a Cotton, 3 ply Balls -___ 27
80@90, 25 poxes__@05% a3 Mutton wai
70@80, 25 iP. boxes__@06 oe :
60@50, 25 Ib. boxes.-@06% oun Medium -------~------ © gee ae a Pure Ground in Bulk oo oa.
50@60, 25 lb. boxes--@07 ery Matches Se 02 os ne bic a ta Jamaica -... @25 _,E: 0- B. Grand Rapids
40@50, 25 Ib. boxes__@07% Red Top, 5 gross case 5 45 Black Silk Sea Py q - Cloves, Zanzibar ---. @38 wae 40 Grain ---.__. 16
30@40. 25 Ib. boxes--@08% Pork Enameline Paste, dom 1 30 euce a oo White Wing aU
30730, 25 lb. boxes__@12 oak ca r a Wnanieline Liauid dz 1 30 ae ee er ine, 80 Grain 25
1 . ee eatery f » ° Se ES oe
18@24, 25 lb. boxes--@14% wu ters PRODUCTS Butte oC 08 fe awe. per doz. 130 Mace, Penang _-____- @85
Macaroni, 9 oz. --_-_- 06 Shoulders 06 Rising 'S per doz. — 130 Pepper, Black —______ Q@5 .. WICKING
Spaghetti, 9 oz. _____- ; 00. Spareribs 2 07 654 eae eG her doz. 130 Nutmege ——____ @26 No. 9, per gross ~_____ 80
Hominy Elbow Macaroni, 9 oz. 200 Neck bones ---------- 03 Valco me ie an 2 - Fenuer. Waite oe ee — - per gross . 1 25
Egg Noodles, 6 oz. -_ 2 00 Trimmings: 29200 05 7 : . : epper, Cayenne ---- 4NO. 4, Der #TOss ~-____ 1 50
Pearl. 100 Ib. sacks -- 350 Foe Vermicelli, 6 oz. 2 00 ie iia ial ial eae 300 Paprika, Spanish ---- @36 oo ieee ries aos 2 38
Egg Alphabets, 6 oz.__ 2 00 3 . Der doz. yu
: PROVISIONS Rochester, No. 2, doz. 50
Bulk Goods Barreled Pork SALT . Kochester, No, 3, doz. 2 v0
Sihow Macscant 20 ib. 06 Clear Back _— 16 00@18 00 F. O. B. Grand Rapids a: p, seasoning _ Rayo, per dom ..__. 75
Egg Noodle 10 Ibs. _- 12 NUTS—Whole Short Cut Clear -___ 15 00 Colonial, 24, 2 lb. ____ 95 Chili Powder, 1% 0z.-_ 65
: Almonds, Peerless -.-- 15% Colonial, ~ ee 1 20 o _ 104 -- wiene
Bragi. jaca onial, Iodized, 24-2 1 35 age, OZ. —_______, 85 NWARE
ea — Dry Salt Meats Med. No. 1 Bbis. ____ 2 99 Qnion Salt --------- ee Baskets
Pearl Barley Filberts, Naples _____- ig DS Bellies 18-29@18-10-8 Med. No. 1, 100 lb. bk. 1 00 Garlic ---------------- 1 35 Bushels, Wide Band,
Farmer Spec., 70 Ib. 100 FPonelty, 3% oz. ---— 3 25 wood handles ~_____ 2 00
2 700 Peanuts, Vir. Roasted 6% Packers Meat, 50 Kitchen Bouquet 450 Market, drop handl
ae eS as oo” 2. ay Tee Lard Cream Rock for es Ce gan Leaves sis Mmket, sina Bama =
Chester -------------- phantasy oo. ae aaa a Pure im ‘tierces 2.20) 6 cream, 100 Ib., each 85 Marjoram, 1 0Z, ------ 30 Market, extra ---_____ 1 60
Daciae Maminoth 50 60 lb. tubs ~---advance Butter Salt, 280 lb. bbl. 4 00 Savery. I oz 65 Splint, large —_____ 8 50
Wainnts Cal “73@21 50 lb. tubs __--advance % Block, 50 Ib. ____._____ 49 Thyme, 1 oz. --------- 90 Splint. medium --___ 7 50
Sage Hickory oe 57 20. 1b. pails ----advance Baker Salt, 280 Ib. bbi. 3 g9 Tumerci. 1% oz. -_- 65 Splint, sma” ~ 6 50
Mast India 220263 Oo ee 10 lb. pails __-_.advance % 6, 10 lb., per bale __-__ 93
2 es nai a= ; Pe . ie per bale ____ 1 00 Ch
ib, pails ..-.advance . bags, Table ___ urns
: Sates Peanuts Compound tierces --_-. 7% . 7 8 ga oa Peveel 5 gal., each __ 2 40
fancy, No. 1 ---_--.--- Compound, tubs ------ 8 : orn arrel, 10 gal., each__ 2 55
a op aPHOra eis aa @llonG caue 1 a8 pound, Kingsford, 24 Ibs. _._._.230 4 to 6 gal., per gal. _. 16
— gon Powd., bags. per 100 3 25
Minute, 8 oz., 3 doz. 4 05 Ades 24 1 th ok 1 52 :
Dromedary Instant 3 50 Sausages FEO. : - pkgs. 15
an Shelled Bologna 222 13 ——— Cream, 24-1 -_-_______ 2 20 in ce Pails
Almonds 2.2552). CU ———— : at. Galvanized -... 2 6¢
Peanuts, Spanish Frankfort -------------- 15 => " at. Galvanized _. 2 85
Jiffy Punch 16 . tage _..__- ns ne 20 M dae 14 at. Galvanzed —_-__ 3 1u
3 doz. Carton -------- 92s Wileerte 32 Veal ------------------- 19 q den 1 ee iw i qt. Flaring Gal. Jr. 5 00
‘Assorted flavors. Pecans Salted —_------- 45 Tongue, Jellied -------- 25 = a ty aie eee a at. Tin Dairy ----. 4 OU
Walnut California _.-. 42 Headcheese ------------ 16 UIT ‘ ane 4&5 Ue, eae. 240
= Silver Gloss, 48. 1s -_ 11% Traps
FLOUR Smoked Meats 3§ Elastic, 32 pkgs. ----- 255 Mouse, Wood, 4 holes. 60
Vv. C. Milling Co. Brands MINCE MEAT Hams, Cer. 14-16 Ib. @12 = a a __ Mouse, wood, 6 holes. it
Lily White ---------- 5 10 None Such, 4 doz. _-. 6 20 Hams, Cert., Skinned SS — os 275 Mouse, tin, 5 holes -_ 65
Harvest Queen ------ 5 20 Quaker, 3 doz. case -- 2 65 16-18 lb. ---------- @lil = er wood ------______ 1
Yes Ma’am Graham, a Yo Ho, Kegs, wet, lb. 16% Het. ore beef = te te 1 v0
50s 2. muckies, --.--__ 5 SYRUP - SOPINK é
ee ta on Blue Karo — 1% 2 45
OLIVES Botled Hams -—--—- @18 Blue Karo, No. 5 1 dz. 3 38 Large Gal -— s
Lee & Cady Brands 7 oz. Jar, Plain, doz. 105 Minced Hams ----_- @12 Free Run’g. 32, 26 oz. 240 Blue Karo, No. 10 3 18 Mediu "onan aww 8 15
Home Baker -------- 16 oz. Jar, Plain, doz. 195 Bacon 4/6 Cert. ----@14 Five case lots (aie Hed Karo No. 1% 23 3 ae Consumed .. ¢
Cream Wheat ------ tet e case lots ------- ’ : -- Small Galvanized ____ 6 75
e Quart Jars, Plain, doz. 3 25 Todized, 32, 26 oz. -. 2 40 Red Karo, No. 5, 1 dz. 3 64
5 Gal. Kegs, each _--- 6 50 Five case lots a 30 Red Karo, No. 10 "3 44
3 oz. Jar, Stuff., doz. 1 15 Sect ce ; ae Ww
8 oz. Jar. Stuffed, doz. 2 25 Boneless, rump ----@19 00 tic
FRUIT CANS 10 02, Jar, Stuff, doz. 2 63 oy nie ee ee
Presto Mason : : ey Liver Twas wae TY Imit. Maple Flavor Glass. single _______ 6 00
F. O. B. Grand Rapids y Mule team Orange, No. 1%, 2 dz. 310 Double Peerless ~_____ 8 50
Beef -------------------- 09 24, 1 Ib. packa 3 35
; packages -- Orange, No. 5. 1 doz. 474 Single Peerl
Half pint ------------ 7 15 & eerless - 7 5
D PARIS GREEN Calf -------------------- 35 = 48, 10 oz. packages 4 40
One pint ------------ 7 40 ee $4 Pork ._._____ 05 96. uy Ib. packages ue 4 00 Pps Queen ------ 5 oC
Sa oe cee - 1g ~--------------------- 32 Maple and Cane ere 7 2%
Oe 2s and 5s -------------- 30 alee Kanuck, per gal. ---. 1 50
Kanuck, 5 gal. can -- 5 50
Fancy Blue Rose -- 3 50 WASHING POWDERS : 13 in, wee — 5 ou
FRUIT CAN RUBBERS ag wii areas "S foo aut Coke te 19 in, Butter -----W-- 9 Wu
Presto Red Lip, 2 gro. 7 ; ee ae Grape Juice i? ie Butter 18 vu
10 5 gallon, 400 count -- 4 75 Brillo -------.-------- 85 Welch, 12 quart case 440 19 in. Butter 25 OU
CARCOD cone ar aly RUSKS Climaline, 4 doz. ---. 360 Welch, 12 pi r ee ee —
Presto White Lip. 2 RS | Giandma: 166. 5 3 50 elch, pint case__ 2 25
ero. carton... 16 Postma Biscuit Co. Gagne 2 + ae Welch, 36-4 0z. case__ 2 30
Sweet Small imap ame .ie 2a 4 Large -- 3 50
5 Galen 6 795 12 rolls, per case ---- 1 20 oe ae Leen <= 2 = _ WRAPPING PAPER
: ence 18 cartons, per case-. 2 15 2 ust, 12 Large 2 0% COOKING OIL Fibre, Manila, white__ 03
GELATINE 12 cartons, per case-. 1 45 Lege ogee eae ; a Giaeie No. 1 Pibes — Ones oa
Jell-O ,3 doz. -------- 1 80 wee Tank. | Pints, 4 dee. 40. Batenee ----—-
Minute, 3 doz. -------- 4 05 Dill Pickles oo a £7 3 - Guaris, 1 Gok 430 Kraft --------------—- 04
Plymouth, White ---- 155 Gal., 40 to Tin, doz. -_ 7 50 LERATU ao 3 99 Half Gallons, 1 doz. 7 75 Kraft Stripe --------- vy 2
Quaker, 3 doz, ------ 1 if am Glee Pickieg 200. nor tte 160 Rineo. 48 oo, Gallons, cach —__ 1 25
32 oz. Glass Thrown -- 1 45 — me Rub No More, 100, 10 5 Gallon cans, each —. 3 70
=-~-<2-----=--=--- 3 85 YEAST CAKE
JELLY AND PRESERVES Rub No More, 20 La. 4 00 Manic. 3 dee... ... 2 70
Pure. 30 lb. pails ---- 2 60 Dill Pickl Bulk SAL SODA Spotless Cleanser. 43. 4 ee — _.. Sunliaht 3doa, .... 37
Imitation, 30 lb. pails 1 60 ! ickles Pu Granulated, 60 lbs. cs. 1 35 _ 20 OZ. -------------- 3 85 ee *errin, large-- 9 (2 Sunlight, 1% doz. -_-. 1 35
Pure, 6 oz.. Asst., doz. 9 i a a. a es re Granulated, 18-2% Ib. iy Sli aaa t doz: .- : . ue & Perrin. small_- : - Voast Wea, ta0a. . 2 76
: al., 650 ---------- ackages ----------- 0 Sapolio, 3 doz, ------- : epper_--------------- i Ted F082 HL doe 1 4
Pure Pres., 16 o.. dz 185 45 Gar 1300 -------—- no Sanpine, 160, if on. .. ¢ 40 Royal Mint -__.-. a4 ot re oO
Snowboy, 100, 10 oz. _. 4 90 TTobasco, small ------ 3 75
Speedee. 3 doz. ------ 730. Sho. You. 9 oz.. doz... 2 25
JELLY GLASSES COD FISH Sunbrite. BGg oo 2 10 Aa) large 2.2. 475 _YEAST—COMPRESSED
% Pint Tall, per doz. 38 PIPES Peerless, 1 lb. boxes 19 Wyandotte, 48s ------ 4 75 A-t email 2. 2 85 Fleischmann, per doz. au
% Pint Squat, per doz. 38 ob, 3 doz. in bx. 1 00@1 20 Old Kent, 1 lb. Pure 27 Wyandot. Deterg’s. 24s 2 75 Caper. 2 0z. ---------- $30 Red Star. ner dos. .... ¢¥

 

 

  

22

MICHIGAN

 

TRADESMAN

November 30, 1932

 

SHOE MARKET

Mivhigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-

portation Bldg.. Detroit.

 

Uncertainty Ceases—Progress is Pos-
sible.

The business trend since the election
has been both encouraging and hope-
ful. Sales at retail have moved stead-
ily forward, partly due to the season-
able weather as much as the change
in sentiment regarding the results of
the election. The people have made
a choice of a new leader for the great-
est business on the face of the globe—
that of governing these United States.
The feeling of the trade can be sum-
med up in a paragraph by George F.
Johnson, chairman of the Endicott-
Johnson Corporation: “I believe that
confidence will in no wise be weakened.
The overwhelming decision is the best
thing that could have happened. I
look for immediate and continued im-
provement.”

We have changed not only the lead-
ership of Government, but the philoso-
phy of political management. There
will be a need for study of what is
going on in the coming “Lame Duck
session

Session” and in the special

which President-elect Roosevelt will
undoubtedly call immediately after his
inauguration.

When parties change,

changes in personnel of all sorts of

look tor

jobs connected with the Government.
When present incumbents are tossed
out, a horde of amateurs take their
place, for the spirit of “to the victors
belong the spoils” still continues.

The hope of business is that the
new administration might do a great
job of housecleaning, tossing out bu-
reaus and unnecessary duplication of
work so that the reduction of expense
might also bring about a reduction of
taxation, but that’s really too much to
expect from the political parties who
will never learn that there is no real
gratitude in governmental job-holders,
every one of whom thinks that he car-
ried the election on his back alone.
The bureaucracy of mediocrity is car-
ried along by tens and thousands of
clerks and governmental employes
doing routine jobs in a sluggish way.

President Hoover could do practical-
ly nothing to change that bureaucratic
condition and it is not to be expected
that the new administration will use
the broom in cleaning out the dusty
jobs of patronage. There is this to be
said for the inevitable—those who in
governmental employ were able to
build up reserves of cash and goods
and health have something to live on
for a time. The army of unemployed
will swarm like locusts into the Pres-
ident’s office and the office of every
Congressman and Senator to bring in-
fluence so that they can take vacated
places.

We can expect from Washington all
manner of taxation, for the costs of
carrying on will be increased—not be-
cause of a new administration, but be-
cause of positive necessities. Some
very prominent men in the Democratic
party will have an opportunity to put

their theories into practice. Let us not
forget that Bernard Baruch will, in
all probability, play an important part
in the economic strategy of the next
four years. Back in the war time, you
will remember, he developed a plan
for standardizing all footwear in grades
and prices and service. He took as a
test industry shoes and but for the
Armistice we would have had the ex-
perience of being a “laboratory guinea
pig” for a great economic experiment.

From time to time, in the past four-
teen years, he has hammered the same
key that in times of National emergen-
cy business must submit to regulation
and control. “Just as sure as little
shoes make toe corns grow” we will
see in the next four years some at-
tempt made to control production and
distribution, under the supervision of
a Federal agency. Not that such an
organized plan may not lift industry
out of its chaotic condition, but just as
a sort of warning that the shoe trade
is not the only “guinea pig” to be used
in test and trial of a theory.

We have hopes for progress with,
or without, the aid or interference of
government in business. In order to
continue, business itself must do some
job of collective cleansing. It is loath
to do it, but it may be forced to elim-
inate its waste and increase its effi-
ciency by the threat of Governmental
control.—Boot and Shoe Recorder.

——__+2+—_—_
Shoe Orders Are Maintained.

Orders for shoes continue to hold
up well, trade reports indicate, with
the slight decline in volume being
somewhat less than seasonal at this
time of the year. The steady demand
is attributed to the fact that stores
have been buying on a hand-to-mouth
basis and that, consequently, retail
stocks are scanty. The decline in de-
mand for women’s styles has been
somewhat greater than that for men’s
and boys’ numbers in recent weeks,
year to date, the

although for the
former have made a better showing.
—_++>_—_
Possibilities of Arresting Ravages of
Poliomyelitis.

Infantile paralysis—or poliomyelitis,
as it is technically called—has only
been recognized as a definite disease
during the past 100 years.

Although there is much about it that
we do not know, our knowledge con-
cerning it has increased quite a bit
within the last few years. We now
know that the disease is caused by a
filterable virus—a virus so small that
it will sift through the finest known
porcelain which will not permit the
passage of ordinary germs.

It was formerly believed that
poliomyelitis was always associated
with paralysis. We now know that
there are many cases of the disease in
which paralysis is not an early symp-
tom. In these cases there may be
nothing more than a stomach upset
and an intestinal disturbance, a fever
lasting two or three days, and a slight

 

rigidity of the neck.

When a patient shows these symp-
toms he should be separated from the
rest of the family and a physician at
once sent for. Every effort should be
made to obtain an early diagnosis of
the condition. In order to make this
diagnosis, it may be necessary to

examine the fluid which is contained
in the spinal cord.

Too great an emphasis cannot be
placed upon this diagnosis before the
signs of paralysis. If, in the early
stages of the disease, it is determined
that the patient is suffering from
poliomyelitis, human convalescent
serum can be administered and the
paralysis prevented. But this treat-
ment must be given as soon as pos-
sible. Once paralysis has set in defi-
nitely, injecting the serum into the
body of the patient is of little value.

To prevent the spread of infantile
paralysis, quarantine of the case and
its contacts must be maintained. The
quarantine period for the person who
is ill with the disease is twenty-one
days. This period is calculated from
the time the patient was first taken
sick. Children, if removed from the
home of the sick person, are quaran-
tined for fourteen days after their resi-
dence has been changed. Adults are
not quarantined nor excluded from
work unless they are food handlers,
school teachers, or nurses.

Paralysis is the result of an in-
flammation; absolute rest is at first the
only treatment. As the inflammation
clears up, the power of the muscles
may return to a greater or a lesser
extent. Improvement has been known
to take place any time during a two-
year period following paralysis.

When signs of convalescence appear
the family is always eager to see how
much the patient can do with a dam-
aged arm or leg. This 1s sure to be
harmful. A physician should be in
attendance and his advice should be
followed closely.

After the acute symptoms have
passed the doctor will explain how to
massage the parts of the body which
require such treatment. Before the
patient is allowed out of bed, light and
properly fitted supports should be
made for the weakened arm or leg.
When exercise is permitted—the doc-
tor will give instructions as to this—
under no circumstances should the
prescribed amount of exercise be ex-
ceeded. Proper care at the time of
convalescence often decides whether a
patient will or will not be crippled
permanently.

It should be emphasized that if
early diagnosis of the disease is made,
and prompt treatment is given, the
cure of poliomyelitis is much more
assured than has been the case in the
past. Unfortunately ‘there is no
known way of immunizing a child or
an adult against this disease.

Dr. Ferdinand C. Reinhard.

a
Swim Suit Prices Settled.

Following the price jockeying of
last week at Chicago, bathing suit quo-
tations have apparently been stabilized
for the time being and initial orders
are expected to appear in good volume
shortly. The standard pure worsted
ribbed number, weighing approximate-
ly 7 to 7% pounds a dozen, which
opened at $10.25 last year, is priced at
$9.25 to $9.75 a dozen, depending on
weight and finish. The six pound
style is quoted at $8 to $8.50 per dozen.
Most selling agents have started on
trips to the Coast and to the South to
book initial business.

2-2 -—
The easy mark rarely makes his
mark.

 

Mutual Building

 

 

 

INTELLIGENT INSURANCE SERVICE

and
REAL INSURANCE SAVING
Originally
For Shoe Retailers

now
For Merchants in All Lines

The same saving and the same service to all

We confine our operations to Michigan
We select our risks carefully
All profits belong to the policyholder

MicHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

LANSING, MICHIGAN

 

Phone 20741

 

 

 

 

ee oe er EE

 

 

ee me aR:

pORRRN

eyes

November 30, 1932

OUT AROUND.
(Continued from page 9)

attention. It gives ear to the exag-
gerated statements of these men that
they represent the majority of those
engaged in the agricultural industry.
No more mistaken. idea ever prevailed.
Tho improved machinery and the con-
veniences of the present time have
brought the farmer out of his segrega-
tion. Town and country are united.
To-day he votes and acts with the men
of the towns and cities, and the in-
dustry which he fosters takes its place
in the same category with manufac-
turers and other lines of trade. Be-
cause of this, the majority of farmers
are not raising their voices in protest,
nor are they demanding legislation
that is contrary to the spirit of the
constitution. The radical element that
indulges in this practice is by no
means representative and law-makers
who lend themselves to the desires of
such an element are only helping to
promote a Bolshevism they should be
striving to discourage.

 

I am greatly disappointed over the
attitude of England and France on the
payment of their war debts to this
country. I did not expect Germany to
do differently than she has, because
she has always been a welcher nation.
The word of monarchial Germany has
never been good. John Hay, when
Secretary of State, placed himself on
record by asserting that the word of
China had always been good up to the
time he spoke, while no dependence
whatever could be placed on the word
of official Germany. Knowing this
national tradition, as he must have
known it, President Wilson played
into the hands of Germany when he
insisted on declaring an armistice
when he should have chased the Ger-
mans into Berlin, signed the treaty of
peace in Pottsdam, and kept American
soldiers there until the last penny of
indemnity was paid. That is the only
kind of war settlement Germany un-
derstands. That is the way she set-
tled with France, after conducting a
war of conquest based on a false tele-
gram forged by Bismarck. By failing
to do business with Germany in the
only way she knows anything about
we lost out with the most crafty
nation God Almighty ever permitted
to exist. I looked for better things
from England and France and cannot
understand their attitude toward
America in this crisis.

 

A lady from the country parked her
car on the side of the county court
house where the signs read “county
cars only.” An officer put a sticker
on her car, informing her that she
was charged with illegal parking. She
appeared at the traffic office in police
headquarters, protesting that she lived
in Kent county and that the signs dis-
played by the police department en-
titled her ‘to park her car where she
did. The officer in charge saw the
justice of her contention, cancelled the
charge against her and ordered the
reading on the signs to be made more
specific.

Editor

Buckley, of the Grocery

World, publishes an editorial in a re-
cent issue on increasing the consump-

MICHIGAN

tion of coffee, which interests me
greatly. It leads me to write what I
have discovered regarding increasing
the sale of coffee in grocery stores. I
think there is no odor that is so ap-
petizing in a grocery store as_ that
caused by roasting coffee and I have
induced a great many city and coun-
try merchants to put in small coffee
roasters and roast their own coffee.
The moment the customer enters the
store and gets a whiff of the aroma
that minute he thinks of coffee, and
whether his good wife has told him
to buy coffee or not, he is pretty sure
to add one or more pounds of coffee
to his order. Many grocers tell me
they have doubled their sales by re-
sorting to this simple method of
creating demand. I think I have fur-
ther assisted my patrons to increase
the sale of coffee by urging their cus-
tomers to buy coffee roasted, but not
ground and to grind it themselves in
a home installed grinding machine. As
soon as it is taken home it should be
placed in tight glass or metal cans and
removed therefrom only to be freshly
ground for each meal. This will so
preserve the delicious aroma of freshly
roasted coffee as to increase its
“drinkability” to a remarkable extent.
The only drawback to this arrange-
ment is the apparent lack of efficient
coffee grinders which are available to
the housewife.

John H. Millar, the half century
confectionery salesman, writes me con-
cerning the repeated efforts made to
pardon Robert Irving Latimer from
Jackson prison, where he has spent
forty-three years for the brutal murder
of his mother. Henry ford offers him
a position as flower tender at his Dear-
born estate in the event of his being
given his liberty. Mr. Millar asks if
I consider ford a good Samaritan.
The Good Book says “Judge not lest
ye be judged,” but if I was out shoot-
ing Samaritans I do not think I would
ever draw a bead on Henry ford. He
is a striking example in America of a
money making machine, but he ‘has
never given very much attention to the
distribution of his enormous fortune
along Good Samaritan lines. Andrew
Carnegie made many hundred millions
as an iron monger and then derived
equal satisfaction in distributing it in
such a way as to do the people the
most good from his standpoint. I
commend the example of Mr. Carnegie
to Mr. ford in the event of his ever de-
ciding to embark in the Samaritan
business. BE. A. Stowe.

———> eo

Chicago Shops Join in Dress Pact.

Maurice Rentner, chairman of the
Fashion Originators’ Guild, announces
that the high grade shops of Michigan
avenue, Chicago, have entered into an
agreement with the Guild similar to
that signed by uptown shops in New
York City. The agreement provides
for co-operation in combating piracy
and for prolongation of the seasonal
selling period. He added that the
State street stores ‘had expressed ap-
proval of the plan and would probably
sign the agreement as soon as certain
details were completed. Arrangements
will be made shortly for conferences
with Boston and Philadelphia mer-
chants.

TRADESMAN

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

A distributor agrees to discontinue
use of the following words to desig-
nate products as follows: “Paris”,
“Poudre”, “Parfum” and “Henriot Per-
fumers” and any other French words,
to designate products that are not
manufactured in France;
and “Broadcloth” to designate a prod-
uct that is not made in England and
is not broadcloth; “London” to desig-
nate products that did not originate in

“English”

Wondon or in Eneland: Pearl,”
“Pearls’?, “Unbreakable Pearls” and
“Indestructible Pearls’, to designate

destructible imitation pearls and prod-
ucts made therefrom; “Crystal”, “Am-
ber”, and “Ivory” to designate prod-
ucts that are not crystal, amber, or
ivory and are not made_ therefrom;
“Platinum”, “Platignum”, or any other
derivation of the word “Platinum” to
designate products not composed of
platinum; and “Leather” to designate
products not made of leather. The
distributor will also discontinue using
fictitious and exaggerated prices of the
products offered for sale in combina-
tion sales.

A manufacturer agrees to discontinue
use both of endorsements that are not
the unbiased opinions of users of the
product and of endorsements given for
a monetary consideration unless ac-
companied by a statement to that ef-
fect.

A manufacturer agrees to discon-
tinue impressing the words “One
Pint”, “Full Pint” or “Half Pint” upon
glass bottles having a capacity less
than that indicated and stamped there-
on.

A manufacturer of electric clocks
and lamps agrees to discontinue repre-
senting that he holds patents on the
products.

A manufacturer agrees to discontinue
use of the word “Witch Hazel” to
designate soap that does not contain
witch hazel in sufficiently substantial
quantities as to be so designated.

A distributor agrees to discontinue
use of the word “Fashioned” to desig-
nate hosiery that has not been manu-
factured by the method used to pro-
duce fashioned hosiery.

A conductor of a
school of instruction in aviation, agrees
to discontinue misrepresenting the
scope of the instruction, the demand
for and opportunities open to its grad-
uates, and the financial benefits the
students will obtain.

A distributor agrees to discontinue
representing that two alleged remedies
distributed are cure
psoriasis, when such is not the fact.

A manufacturer agrees to discontinue
use of the word “St. Thomas” on la-
bels designating bay rum that is not
manufactured at St. Thomas, in the
West Indies.

A manufacturer agrees to discontinue
representing the following: that his
salesmen are representatives of Drovers
Veterinary Union or that he has pur-
Veterinary Union,

correspondence

competent to

chased Drovers
when such are not the facts; that Dro-
vers Veterinary Union has cheapened
or changed its formula when such is

23

not the fact; that a certain product is
made from the same from
which the product made by the Drovers
Veterinary Union designated “Third
Degree” was formerly made, when the

formula

“Third Degree” continues to be made
by the Drovers Veterinary Union, and
by the formula always used by them.
A distributor agrees to discontinue
use of the word “Manufacturing” in
firm name and to discontinue its use in
any manner to imply ownership or op-
eration of a factory in which the car-
bon paper and typewriter ribbons sold
are manufactured, when neither own-
ing nor operating such a factory.
discon-
tinue representing that the yeast man-

A manufacturer agrees to
ufactured by him is standard for vita-
min studies of the United States Gov-
ernment and leading universities, when
such is not the fact.

A distributor agrees to discontinue
representing that the celery sold has
been treated before shipment by a
“precooling” process, when such is not
the fact.

—_—_- +e

Stores Push Gift Lines Strongly.

Retailers have launched concentrat-
ed promotional efforts on holiday gift
lines which will continue unabated un-
til Christmas, Unless weather condi-
tions intervene, the expectation in re-
tail circles is that we will see a notably
heavy spurt in consumer buying of
gift and semi-gift merchandise. The
business done will be closely scanned,
as the orders the stores have placed
so far are well under a year ago and
re-orders will be concentrated on
proved best sellers.

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.

Grand Rapids, Michigan

 

 

 

 

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

FOR RENT—Store building 25x75, lo-
cated on main business street, especially
adapted to women’s wear and women’s
shoes. Rent $40, including basement.
Will Curtis, Reed City Mich. _ te

 

 

24

: MICHIGAN

 

TRADESMAN

November 30, 1932

 

Traits Necessary For Proper Raising
of Offspring.

3y no means the least important of
the developments brought about in re-
cent years through the scientific study
of child training is that which has re-
sulted in the concerted effort for more
effective parent education. In the past
it has been taken for granted that, as
soon as men and women became fath-
ers and mothers, through the alchemy
of parenthood, they immediately be-
came endowed with the wisdom and
knowledge necessary to fit them for the
intricate task of efficiently rearing their
offspring. It is obvious that if specific
training is essential for the teacher in
whose charge society places the train-
ing of the child for the comparatively
short time that he spends in the public
school, it is much more important that
those who are responsible for his phys-
ical and mental development, during
those plastic years of his pre-school
life and for all the time when he is not
under the direct influence of the school,
should undertake their tasks with all
the understanding of the basic facts
necessary for the accomplishment of
the work which has been given them.

Two factors play an important part
in determining the type of individual
the child is to become; first, the men-
tal and physical characteristics and ap-
titudes which he inherits from his an-
cestors; second, the environment in
which he is placed. The child’s heri-
tage is unchangeable; his environment
is what his family and the surroundings
make it. Much then depends upon the
parents to make the environment such
that he will react, emotionally and
physically, in such a way as to make
the most of his heritage. To accom-
plish this there are a few outstanding
facts that must be recognized. He
must have health and happiness, he
must know that he is loved, and he
must have a feeling of absolute solidar-
ity and security in the home. No child
can be well adjusted emotionally until
he is sure of these.

Child development is dependent upon
a few basic conditions. There must be
absolute team work between the par-
ents. Before the child there must be
no bickering over discipline. When
one attempts a. corrective measure the
other at least must seem to agree. Any
differences of opinion must be settled
when the child is not present. Punish-
ments, when they come, must be swift
and sure and in keeping with the mis-
demeanor. No child should be allowed
to go for days, or evea hours, dreading
a punishment that should have been
administered at the time of the offense.
If growth along desirable lines is to
result, he must be shown wherein he
has erred and that the penalty imposed
is logical and in proportion to the
seriousness of the mistake.

The first years of a child’s life are
the most plastic and it is at this time
that the basic elements of his character
are being established. It is then that
his reactions to authority and to the
world about him are taking shape
and if these be incorrect he forms

habit which will handicap him through-
out his whole life or which will be
overcome only through long and often
painful effort. The wise parent will see

to it that conditions favorable to men-
tal growth surround the child and to
this end will provide opportunities for
him to exercise his initiative in arriv-
ing at his own decisions. He must be
given such responsibliities as he is able
to assume. He must realize that the
care of playthings, his room, and in
an increasing degree his clothing, de-
volves upon himself and that he must
respect the rights and property of
others to the same extent that he wish-
es and expects his own rights to be
observed. His privacy must be respect-
ed and some place, whether large or
small, must be exclusively his to do
with as he wishes with the absolute
certainty that its privacy will not be
violated. The development of self-re-
liance can be encouraged best by par-
ents through wise guidance in his de-
cisions rather than the mistaken kind-
ness of relieving him from responsi-
bility.

The period of adolescence is another
time when the child needs all the un-
derstanding, help and sympathy that
the parent can give. In order that the
parents may be of the greatest help
it is necessary that they be thoroughly
conversant with both the physiological
and the psychological changes which
are taking place, for it is during this
time that the ideals and ambitions
which so largely influence the child’s
whole future are being formed. It is
most important that the parent bear in
mind that these ideals and ambitions
come from within and cannot be im-
posed from without. In order that the
desired results may be obtained there
must be the fullest trust and sympathy,
for if the child feels that confidence
is placed in him he will, in nearly all
instances, prove himself worthy of the
trust. It is most essential, therefore,
that every effort be made to make
available to parents all the information
which modern research has discovered.

Gladys J. Spearin.
—_+2>>___

Training Women For Business.

Business education, in which more
than 1,000,000 students are enrolled, is
not only one of the most rapidly grow-
ing phases of the entire educational
program but is one of the major re-
sponsibilities of secondary and higher
institutions.

The necessity for developing more
appropriate and effective programs of
education for and about business is em-
phasized by the changing economic
conditions in the United States. Cur-
rent economic and business problems
of the individual, the home, local com-
munities, and the Nation are occupy-
ing roles of increased importance.

The trend toward upgrading the re-
quirements for entrance into, and suc-
cess in office and sales positions, to-
gether with the decrease in real wages
in the clerical occupations, emphasizes
the significance of designing improved
business training programs in the sec-
ondary schools. Also the increased re-
sponsibilities of leadership in our Na-
tion’s business challenging the colle-
giate schools of business, the bureaus
of research, and the leaders in business,
place additional obligation on higher
institutions training men and women
for business careers.

The enrollment of more than 1,000,-
000 young men and women in busi-
ness courses is evidence of some of the
outstanding educational, occupational,
and social trends of the twentieth cen-
tury. The number enrolled in business
courses exceeds the number in any field
of vocational training chiefly because
of the multitude of opportunities in
business and because of the mobility
within business occupations.

Increasingly large numbers of young
men are turning to organized training
programs rather than to apprenticeship.
Furthermore, one of the greatest social
changes in history is indicated by the
increased enrollments of young women
in business courses. In all types of
schools their percentages of increase
exceeded those for men. Only in col-
legiate education for business does the
number of men exceed the number of
women.

The breakdown of the earlier preju-
dices against women in office and store
occupations, the introduction of modern
office equipment and methods, the in-
creased desire for economic independ-
ence, and the social phases of business
positions have been the chief factors
in the latter trend.

At the beginning of the past decade
there was much speculation as to what
the post-war trends would be in busi-
ness-education enrollments. The in-
crease in enrollments during the kai-
ser’s war exceeded the increase during
any previous period of equal length.
The business education programs in
the different types of schools, and par-
ticularly in the public high schools, ex-
panded rapidly to meet the emergency.

With only one exception, the differ-
ent types of schools offering business
subjects continued to expand their pro-
grams after the war. Data compiled
during the biennium reveal that in the
past six years the increase in enroll-
ments in this field amounted to 59 per
cent. in the private high schools and
72 per cent. in the public secondary
schools. Furthermore, there was an
increase of more than 300 per cent. in
the colleges and universities during the
past ten years.

Collegiate education for business is
growing far more rapidly than higher
education in general. Although the
collegiate schools of commerce are
among the most recently organized
divisions of the universities, they are
in many instances the largest of the
professional schools. If the percentage
of increase in enrollments in the vari-
ous professional schools for the past
ten years obtains for the next decade,
the schools of commerce will be the
largest of the profesional and vocation-
al schools. Even if the percentage of
increase in business enrollments dur-
ing the past ten years were increased
many times during the next decade
there would be little danger, if any, of
a surplus of collegiately trained per-
sonnel for business. There are many
indications that these schools will con-
tinue to grow very rapidly.

J. O. Malott.
oe
Reek Bros. dealers in hardware,

building materials at Fountain, send
in their renewal and write: “We want
every issue of the Tradesman.”

Cost of Governing American Cities.

Each year a government makes cer-
tain expenditures, the amount of which
depends upon the scope of its activities,
the volume of work undertaken and
the manner of carrying on this work.
Each year these expenditures must be
met; this requires the raising by taxa-
tion of an equivalent amount of money.

As a result, adjustments must be
made year after year between the needs
of the government and its income. Out
of this situation arises the need for
financial planning.

There is no doubt that improvement
can be made in the conduct of city ad-
ministrations. Municipal governments
have not extended their functions, in-
creased their cost and debt by pressure
wholly from within the city hall, but,
by demands applied from without.

The demands of the past were for
public improvements on a scale com-
mensurate with our steady income and
uniform growth. That demand has now
changed. To-day, with slender purses,
we find payments hard to make.

We are confronted with the prob-
lem of maintaining, in a less expensive
manner, that which we have construct-
ed, and planning future problems with
a degree of thrift not heretofore ex-
perienced. Hence, we come to budget-
ing our resources.

What is a budget? A budget is a
complete financial plan for a definite
period, which is based upon careful esti-
mates of the expenditure needs and
probable income of the government.
A true budget will present two sides.
The expenditure side and the revenue
side.

Each city should have a sound ex-
penditure policy to pursue. It should
have a definite program on improve-
ments, and not permit itself to be
hurried into making expenditures in
emergencies, only to find out later that
an unwise burden has been assumed.

There should also be careful plan-
ning, not only each year in the prep-
aration of the city budget, but over a
period of years. No new expenditures
should be undertaken unless a careful
investigation reveals the facts concern-
ing it and establishes the usefulness of
the new work.

Industry, commerce and manufactur-
ing interests have come to the conclu-
sion that the services of government
are costly. No longer can municipal
officials tolerate the demands made
tor highly ornamental buildings, ex-
tensive recreational facilities, part-time
physical education in our schools, music
in the parks, extensive street displays,
ultra-sanitary measures and other at-
tractive but not
activities.

essential municipal

We are now asked to curtail expen-
ditures for these purposes, and make
them subservient to our income. We
can do that by systematically allot-
ting to the various branches of gov-
ernment a proportional share of the
moneys derived by taxation. We can
see that these moneys are fairly and
judiciously expended by planning their
purchasing value in advance, and de-
manding of that purchasing value a
return in labor performed for dollars
expended. A. E. Roche.

 

 

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MODERN CUTS OF PORK

This is the eighth of a series of articles presenting modern methods of cutting pork which are being introduced by the National Live Stock
and Meat Board.—Editor’s Note.

CUTS FROM THE FRESH SKINNED SHOULDER
The fresh skinned shoulder of pork may be converted into some very
attractive cuts. With the exception of the shank it may be sliced entirely,
or it may be used for inside and outside shoulder roasts.
In this article two ways to use the shoulder hock are described. The
next will give two suggestions for using the fresh skinned shoulder

(hock off).

ae

 

Removing the Shoulder

Hock
Removal of the shouder Two Ways to Use the
hock is shown in the illus- Shoulder Hock

 

stration at left. Following are presented

two ways to use the shoulder
dbauldlc: hock, one with the skin on
and one with the skin re-
moved. It also may be used
for trimming or sold in one
piece.

   

=aceem

Remove the
hock immediately above
the elbow joint.

 

 

al

Art. VIII—Cut 3

Shoulder Hock Cut into Two Pieces
More lean meat is exposed when the hock has been cut into two pieces;
consequently it appears more attractive.

1. Cut hock into two
pieces.

      

2. Fresh shoulder hock
as it appears when
cut in this manner.

th Bao

Art. VIII—Cut 5

Shoulder Hock (Skin Off) Cut into Two Pieces
If the shoulder hock happens to be a slow seller, try removing the skin
before cutting it into two pieces.

1. Remove the skin from the

hock.

+ age 29 Te > or cer warmer argertaree ome ee ee cain. amin eee

2. Shoulder hock (skin off)

displayed in two pieces.

“a

 

Art. VIIE—Cut 6 Art. VIII—Cut 7

 

 

 

 

 

 

 

 

 

Teas

Carefully Selected--
1932 First Crop

Our Teas are specially
packed for us in Japan with
Quality the predominating
feature.

Priced low, consistent
withigrade on every brand.

Quality Tea--a trade builder for the
retailer

BULK TEAS PACKAGE TEAS

Easter Chop Peerless

P. B. & Co. No. 101
Royal Satsuma

Banquet
Emblem

Target Quak

Tea Pot a

L. & C. No. 18 Togo
Circle C Nibs Tea Pot
=

SOLD|'ONLY BY INDEPENDENT DEALERS

(| No
LEE & CADY

 

 

ia Inc POWDER

duct of
dard ‘Bran y Incorporated :
“s eras es ie ey es = o

 

 

 

 

 

 

TRENGTH

COMPANIES REPRESENTED HAVE
Assets $65,931,787.14
Surplus $23,396,338.15

ERVICE

Correct Insurance Coverage
Engineering Advise

AVINGS

1214% To 40%
According To Classification of

Property

THE MILL MUTUALS AGENCY

LANSING, MICHIGAN

Mutual Building Phone 20741

DETROIT OFFICE GRAND RAPIDS OFFICE
Transportation Bldg. Grand Rapids Trust Bldg.
Phone Phone

Randolph 0729 95923