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Quaker Brand Products

Quick Selling Dependable Merchandise

Recognized and accepted by the consuming public for
Quality and Purity

Quaker Products produce increased sales and have
proven to be a wonderful asset to the retailer

A partial list of the many Quaker Brand Items

Apple Butter Jelly
Ammonia Jelly Powder
Brooms Prepared Mustard
Canned Fruits Pickles
Canned Vegetables Salad Dressing
Canned Meats Peanut Butter
Coffee Salt
Cocoa Spices
Tea
@ @

SOLD BY INDEPENDENT MERCHANTS ONLY

LEE & CGCADY

 

 

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Fiftieth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly nm advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of _urrent issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.

Anna M. Gibbin, Pemberton, N. J.,
engaged in the cultivation of a few
gladiolas and dahlias and in the dis-
tribution of plants, flowers and shrubs,
represents that she conducts a large
floral establishment, that the products,
some of which are alleged to be im-
ported from Holland, are of superior
quality, and that only those left after
supplying many notable florists are
sold to the public, at prices lower than
the prices usually charged for plants

of such quality.

Youells-Privett Exterminating Cor-
poration, Plainfield, N. J., manufactur-
er of a vermin exterminator, represents
that an advertising campaign will be
instituted to assist the dealer; that
household pets will not touch the ex-
terminator and that it will mumify the
bodies of rats and mice, thus obviating
offensive odors.

H. & S, Publishing Co., Chicago,
engaged in the distribution of “Every-
day Life” represents that a package of
soy bean seeds sold with the magazine,
is a package of “Domestic Coffee
Berry,” which will grow readily in any
climate and produce quantities of
coffee or coffee substitute.

Yvonne Bebeaux, New York City,
vendor of a hair dye, agrees to dis-
continue representing that the dye is
a “Color restorer’ perfected by a
French scientist, when such is not the
fact; agrees to discontinue represent-
ing offices have been established in
Paris, in London, or in any other place,
unless and until such offices are estab-
lished in the places named; and to dis-
continue representing that the com-
pound will change the color to the
youthful color of the hair, that it re-
colors the hair shaft, and that the hair
never grows gray again, when such
are not the facts.

Curetine Laboratories, vendor of
“Curetive” an alleged remedy for skin
diseases, agrees to discontinue adver-
tising and offering the product for
sale.

Max Elman, trading as Germico
Pharmaco, vendor of “Germico Hy-
gienic Powder” and “Germico Vaginal
Suppositories or Cones,” agrees to dis-
continue advertising and selling the
product.

A manufacturer of a product desig-
nated “Bittersweet” agrees to discon-
tinue use of the word “Chocolate” in
a manner to imply that the product or
the beverages made therefrom, are
chocolate.

A distributor agrees to discontinue
use of the word ‘Canadian,’ the ad-
dress “120 St. James street, Montreal,
P. Q., Canada,” and pictorial repre-
sentations of insignia or scenes sug-
gestive of Canada, to designate malt
products that were not manufactured
in Canada nor imported therefrom.

A distributor agrees to discont?nue
use of 'the word “Havana” to designate
stogies made of tobacco not grown on
the Island of Cuba.

A distributor agrees to discontinue
representing that a certain product
will cure sleeplessness, loss of appetite,
general debility, nervous depression,
gland weakness and diseases of the
stomach and kidneys, when such is not
the fact; and agrees to discontinue use
of the word “Laboratories” in firm
name, and to discontinue its use on
labels and in advertising matter in a
manner to imply ownership or opera-
tion of a laboratory in which the prod-
uct sold is compounded, when neither
owning nor operating such a labora-
tory.

Marion Paper Co., Marion, Ind., and
United Paper Board Co., Wabash,
Ind., manufacturers of paper and paper
products, agree to discontinue fixing
uniform prices at which waste paper
shall be purchased for them through
A, F. Meisterheim, established: as a
common agent, and to discontinue re-
fusing to purchase from dealers who
will not sell through their agent and
at the prices quoted by him and from
dealers whose salable goods consist
in any part of products purchased from
dealers who refuse to sell through the
established agency.

A breeder of rabbits agrees to dis-
continue misrepresenting the profits
that may be realized from the business
of raising rabbits.

A manufacturer of an alleged rem-
edy for an ailment common: to cows,
agrees to discontinue misrepresenting
the therapeutic value of the product.

A distributor of an alleged remedy
for ailments of the stomach and’ in-
testines, agrees to discontinue the use
of the word “Laboratories” in firm
name and to discontinue its use in ad-
vertising in a manner to imply owner-
ship or operation of a laboratory in
which the product sold is compounded,
when neither owning nor operating
such a laboratory; and to discontinue
representing that the product is a
competent treatment for diseases of the

GRAND RAPIDS, WEDNESDAY, DECEMBER 7, 1932

stomach and intestines, when such is
not the fact.

A manufacturer agrees to
tinue use of the word “Rubber” to
designate varnishes, lacquers and other
industrial finishes that do not consist
of rubber in whole or in substantial
part.

A manufacturer of cosmetics agrees
to discontinue use of the words
“Poudre de,” “Fleur de’ and “Jardin
de” and other French words, either
alone or in connection with the word
“Paris,” in a manner to imply the
products so designated are manufac-
tured in Paris or imported therefrom,
when such is not the fact; to discon-
tinue misrepresenting the value of
the products; to discontinue quoting
the regular prices as special, reduced
prices for a limited time only; to ‘dis-
continue representing that any mer-
chandise is given free of charge, when
the cost of the purported gratuity is
included: in the price of the product
with which it is alleged to be given
free of charge; and to discontinue the
use of the word “Pearl” to designate
products other than genuine pearls.

An incorporated association consist-
ing of distributors of barber and beauty
supplies, agrees to discontinue provid-
ing manufacturers with lists of mem-
bers and requesting, threatening and
coercing such manufacturers in an ef-
fort to induce ‘them to distribute their
products through association members
only.

The publisher of a large Eastern
daily newspaper agrees to discontinue
carrying advertising matter of vendor
of an alleged treatment for piles.

A magazine publisher agrees to dis-
continue carrying advertising matter
of vendor of a massage cream.

Harry D. Powers, trading as Palmo
Co., Battle Creek, a distributor of
“Palmo Globules,” alleged cure for
bladder trouble, cystitis and general
debility, agrees to discontinue repre-
senting that any definite proportion of
men are afflicted with prostatic trouble,
unless such representation is based up-
on authentic information; to discon-
tinue representing that the treatment
will cause the user to sleep all night,
without a qualifying statement to the
effect that this is true only when. the
sleeplessness is due to bladder and
urinary irritations; and to discontinue
representing that the preparation will
produce a soothing or healing action
that will convince the most skeptical,
when ssuch is not the fact.

A publisher, using the puzzle form
of advertising to secure subscribers,
agrees to discontinue representing that
any prizes offered are free and that
any prize is offered for the mere solu-
tion of a puzzle, when such are not the
facts; to discontinue representing that
a certain contest for prizes is open
only to persons who solve a certain
puzzle, unless and until entrance into
the contest is so limited; and to dis-

discon-

Number 2568

continue using advertising matter con-
taining a puzzle and offering a prize
to the winner of a contest, without a
conspicuous statement in such adver-
tisement to the effect that something
other than the solving of the puzzle
will be required before the prize will
be awarded.

A manufacturer of paints, lacquers,
bronze powders and stencils, agrees to
discontinue use of the word “Alum-
inum” to designate products not com-
posed in whole or in substantial part
of aluminum, in which latter case the
word “Aluminum” is to be accom-
panied by a word or words in type
equally conspicuous, to the effect that
the product is not composed entirely
of aluminum.

A manufacturer
tinue use of the

agrees to discon-
letters “K-G” to

designate torch tips that are not
“K-G” torch tips.
——_-—->-@-¢___

Index To Special Advertisers.

| Page
American Light & Traction Co. ___ 81
Banerort Tote) €o = 41
Belding Basket €o .. = 39
Boot @ €o. 2 39
Beown © Senler @ = CG
Citizens Mutual Auto Insurance Co.__ 71

Commercial Milling Co. 5
Commonwealth & Southern Corp. ____ 57

Consumers Power €o. 59
H. J. Dornbos & Bro. E

buteh Sen Rusk €o = =e
J. Duprey Co. 55
Meson Moore & €o. =. 61
Freestone Cider & Vinegar Co. ______ 75
Brement Canning €o... 51
Grand Rapids Calendar Co, 39
Grand Rapids Gas Light Co. ___.____s« 9
Grand Rapids Packing Co... ee
G. KR. Wholesale Grocery Co... 63
Hazeltine & Perkins Drug Co. ______ 27
Hekman Bisewit Co. = 45
Bes Eres) 35
Holland €rystal Creamery Co. $5
Jacobsen Commission €o. 17
‘Tumis Jolinson Ciear Co 85
Kent Storase €9. 0
King Milling €o. 2 5a
sen Krause €o. _..._ Be ae 22
Krolik Corporation = 7d
Lake Odessa Canning Co. 77
Begal Blank €o. 2 8 10
Ee. Eeonard © Song 31
ohn EB. Lynch Sales Co... 49
goseph PP: Lyneh Sales Co. 83
Market Wholesale Grocery __________ 71
MeConnell-Kerr Co 63
Michigan Bankers & Merchants

Mutual Insurance €o. 33
Michigan Shoe Dealers Mutual Fire

surance Co. 28 47
Mich. Mutual Eiability Co. 65
C. W. Mills Paner Co... 63
Morten Salt Gq. 0 69
Muller Bakers. In¢é = 17
National Candy €d. 2.2... 67
National Cash Register Co. _.._ =. 75
Oceana Canning Co. 41
Petoskey Portland Cement Co. ______ 37
Prererred Auto Ins Co. 67
Rademaker-Dooge Grocer Co. ________ 73
Géorge & Header —  S
ReGman Bras 2
michards Mie Co, 62 71
WK. Roach @ €o 85
ue. ©has. Ress Co, 2 gS
€. H Runeinan 52
Standard Grocer & Milling Co...” 13
sherwood Hall Co oe 83
Stdwe-Manria Co 83
Symons Bros @& Co. .. 55
Taylor Proluce €o,.. 2 71
miseb- wine ©G, 52
©. 2 W. Thum Ca. 61
Valley City Millne Co... 43
Man Perden & Co
I. Van Westenbrugee 52
Volet Milling Co  ¢ 65
A WW Walon €o. 52
Watson-Higgins Milling Co... s &3
Wolverine Shoe & Tanning Corp. ____ 78
Woolson Spice Co: 63

—__-->___

Getting on is largely a matter of
keeping on.

  

 

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

GOOD MAN GONE.

Earl C. Johnson, Vice-President G. R.
Savings Bank.

Death came unexpectedly Monday to
Earl C. Johnson, vice-president of the
Grand Rapids Savings Bank, who had
been active in the city’s industrial and
civic development the last twenty-five
vears.

Mr. Johnson expired at his home,
1410 Pontiac Road, after an illness of
two months.

Friends who visited him considered
that he was recovering, but he suffered
a relapse from which he was unable to
rally. His widow survives.

Funeral services for Mr. Johnson were
held this afternoon at 2 o’clock at the
residence.

The pallbearers were the active of-
ficers of the Grand Rapids Savings

3ank, Gilbert L. Daane, Arthur M.
Godwin, Orrin B. Davenport, H. Fred
Oltman, Tony Noordewier, and Harry
J. Proctor

The Tradesman recently—March 9
to be exact—published a biographical
sketch of the deceased, which is as true
to-day as when it was written. The
concluding portion is as follows:

“Mr. Johnson has been called upon
from time to time to assist wealthy
people in the handling of their estates.
One of his most noteworthy achieve-
ments in that line was the service he
rendered Mrs. Loraine Immen, who
died some years ago, leaving $300,000.
Mrs. placed him in active
charge of a very complicated condition
and subsequently made him executor
of her will. The probate court subse-
quently appointed him administrator.
He handled the estate in such a way as
to elicit the commendation of all con-

Immen

cerned.

“Mr. Johnson has but three hobbies
—fishing, hunting and corporation law.
While he has never aimed to qualify as
a lawyer he reads all the literature he
can get on the subject of the legal side
of banking and is so well posted on
that subject that he seldom has to in-
voke the aid of an attorney to deter-
mine his rights in any controversy in-
volving legal points pertaining to
banking.

“Mr. Johnson attributes his success
to hard work, but those of us who have
watched his career for the past twenty
or more years realize that back of the
work habit, which he has developed
to the nth degree, there is a fertile
mind, a steady hand and a breadth and
poise which enable him to decide all
questions on their merits, without re-
gard to any personal relation which
may be involved in transaction
presented to him.

“Mr. Johnson knows thousands of
people, bankers, business men, farmers,
boys and girls, but he is always on a
with the ‘common folk. Al-
though he went only as far as the
eleventh grade in schooling, he
smilingly remarks, ‘Schools were’ dif-
ferent in those days.’

“Mr. Johnson is essentially an indi-
vidualist. His personality is of that
distinctive type that directly influences
every situation he confronts. He is of
quick, keen perception; has a thorough
knowledge of the right and wrong

any

level

his

fundamentals of business—a marvelous
memory and a wealth of experience to
draw upon—and makes his decisions
with a precision that clicks like a ma-
chine gun.

“Between thinking and planning, Mr.
Johnson gets his recreation in driving
his automobile and reading. He goes
far back into the beginning of times in
book lore; he studies ancient and mod-
ern religions, the habits and environ-
ment of peoples and the development
of civilization.

“Mr. Johnson is a philosopher as well
as a banker, which is an unusual com-
bination. His idea is, ‘Think out a
plan; make it work; don’t be too proud
to change; have an open mind and be

Earl C.

unselfish.” He has made himself ac-
cessible to all, for he is always ready
to learn something new and impresses
his friends, associates and customers
with the importance of being available
at all times.

“Mr. Johnson has recently come to
be regarded as one of the most ver-
satile public speakers in the city along
banking and business lines. His abil-
ity in this direction is universally con-
ceded by Grand Rapids people and our
neighboring cities and towns frequent-
ly avail themselves of an opportunity
to enjoy his didactic and interesting
addresses.

“Personally, Mr. Johnson is a charm-
ing companion, sympathetic, tolerant
and attractive. He is best loved where
he is best known. The serious seek his

 

counsel and the gayest welcome his
coming. He has a singularly sure-
footed mind and the brave old wisdom
of sincerity. Always he can be trusted
for sane advice and for honest, kindly
speech. Heart, mind and conscience
are straightforward. He never trims
and he never poses. Always he can
lighten a comrade’s burden with the
good spirit of whimsical fun. He has a
host of friends, but he is not depend-
ent on praise or blame. He takes his
full share of life’s hard duties and is
equally ready to enjoy life’s clean de-
lights. To an exceptional degree he
embodies the common sense, the in-
telligent public spirit, the humorous
way of looking at things, the practical

Johnson.

idealism of his Canadian heritage. He
can express his opinions and his likes
and dislikes candidly and forcibly, but
humorously, and looking back over the
close associations of many years—and
of how few of one’s comrades can this
be said?—I have no memory of word
or act or look that it is not good and
blessed to remember.” E. A. Stowe.
—_+-+___
Erratum.

An unfortunate omission occurs in
the special article by Chas. W. Garfield
in this week’s paper. The twentieth
line in the second column of page 28
was omitted. It should have appeared
as follows:

want you to be a real fellow with me

The Tradesman greatly regrets this
error.

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

The building occupied by the Krolik
Corporation, Jefferson avenue, at Ran-
dolph street, is undergoing extensive
alterations which, when completed,
will enable the house to ‘handle its
business on a basis which will permit
unusually quick dispatch of orders and
at the same time effect economies that
will place it in an enviable position to
compete with the country’s important
wholesale market factors. In addition
to the newly installed brokerage de-
partment which will sell underwear,
hosiery, furnishing goods and work
clothing, for direct shipment from the
mills, complete stocks of the latter, to-
gether with hard surface floor cover-
ings and rug cushions, will be carried
in Detroit. Instead of the extensive
stocks of notions, fancy goods and
piece goods formerly carried, these
departments will be reduced to service
stocks of staples required for the needs
of the retailers. ‘We have long
recognized the probable advantage of
departing from the type of wholesale
merchandising in vogue so many years
and of entering into the modern meth-
od of specialized selling and distribu-
tion, for the benefit of the independent
retailers as well as ourselves,” said
Julian H. Krolik, one of the corpora-
tion executives. “Under our new plans
we will be able to handle a large vol-
ume of business on a lower profit per-
centage that will work out to the mu-
tual advantage of all concerned,” he
continued. A corps of experienced
salesmen will continue to cover the
territory, including the entire Lower
Peninsula of Michigan and a part of
Northeastern Ohio, including Toledo.
Officers of the Krolik Corporation are:
Day Krolik, president and treasurer;
Julian H. Krolik, vice-president and
3ertrand M. Greene, secretary.

Ben Zogut has opened a drug store
at 6307 Michigan avenue.

Jefferson T. Wing, president of the
J. T. Wing Co., manufacturer and
wholesale distributor of steel supplies,
303 Bates street, died in Detroit Nov.
29. In the will was a provision that
the employes of his steel mills and
supply houses be permitted to buy the
organization at the most favorable of
terms acceptable to the company’s di-
rectors. The burial was in Monroe,
the birthplace of Mr. Wing.

L. B. Benedict, former Detroiter and
for the past few years representative
for a prominent Middle West dress
manufacturer, has become affiliated
with the Lederer Manufacturing Co.,
3420 West Fort street, and will repre-
sent the house in the Northwest and
Western territory, calling on the job-
bing trade and large department stores.
At one time Mr. Benedict was a de-
partment manager for Burnham Stoe-
pel & Co., when that company carried
a general dry goods stock.

Ernest Adelman, druggist, has
moved from 9947 East Jefferson to
14352 Kercheval avenue.

W. E. Heyn Drug Store No. 4 is
now owned by Theodore A. Koski.
This store is located at 11259 Mack
avenue.

Word was received last Friday of
the death of William A. Sturgeon, at
one time head of a prominent retail

‘

 

 

 

 

 

 

   

Forty-ninth Anniversary

jewelry firm bearing his name. To the
residents of Detroit in the early
nineties Mr. Sturgeon will be remem-
bered for the reputation he established
for his knowledge of silver and for the
large stocks and assortments carried
of the many ‘household articles that
were made of that metal. Mr. Stur-
geon retired from business in 1906. For
twenty years the store was located at
Woodward avenue and Clifford street.
Surviving are his widow, a daughter,
Mrs, James A. Haslett, and two grand-
children.

According to a report issued from
Windsor-across-the-river, | sometimes
called down-town Detroit, the street
car lines in that city are losing money
a the rate of $1,300 a day. Which is
not as much as it may seem at first

blush, the days being so much longer
in Windsor,

Detroit stores this year will suffer
a sharp decline in retail sales coming
from the Canadian horder cities across
the river because of the difference in
money exchange rates between the
two countries. At this writing it costs
about $1.17 of Canadian money to buy
one American dollar. The business
from Canada has in other years been
of considerable volume during the pre-
holiday shopping season,

Preparing to over-ride Mayor Mur-
phy’s veto of eight license fee ordin-
ances the council introduced the meas-
ures in a special session last Friday
as a first step toward making them
ordinances in spite of the mayor’s dis-
approval. Businesses that will be af-
fected are as follows:

Fees for vendors of cigarets, raised
from $1 to $10; coffee houses and soft
drink vendors, raised from $1 to $10;
dogs, raised from $1 to $2, and $2 to
$3; hat cleaners, raised from $1 to $5;
meat food products, meat markets, and
slaughter houses, raised respectively
$5 to $50, $5 to $25 and $25 to $100;
trucks and drays from $1 to $5; restau-
rants from $1 to $25 and bulk food
stores from $5 to $15.

According to the Journal, published
by the Detroit Retail Druggists As-
sociation, two new drug stores have
opened for business, six have moved
to new locations, changes of owner-
ship total eight, and seven have dis-
continued recently, in Detroit

The Detroit Women’s Wear Mar-
ket plans an extensive advertising
campaign during the coming year in
a determined effort to enlighten the
trade in Michigan, Ohio and Indiana
of the important strides made in this
city during the last decade, according
to Louis Simon, senior member. of the
wholesale dress firm of L. & H. Simon,
229 Gratiot avenue. New models are
shown here simultaneously with those
in New York and other large style
centers, he says, and include practical-
ly every well-known manufacturer’s
make. Lines of coats, suits, dresses
and millinery are shown in this market.
Some of the most important factors in
the millinery manufacturing field are
also located here and many Detroit
made lines of wash dresses and allied
lines find a ready sale in all parts of
the country. It is the opinion of many
prominent retailers as well as mem-
bers of the Women’s Wear Market
that in the past readjustment of the
wholesale center in Detroit ready-to-

MICHIGAN

wear market has steadily forged ahead
and has become an important factor
in the Middle West in the distribution
of garments for women.

Cadillac automobile salesmen, mem-
bers of the entire Cadillac distributor
organization, from coast to coast
opened a five day series of sales con-
ferences here Monday.

Ed J. Noble and Ray L. Scherer
have opened a salesroom, and service
station at 2591 Woodward avenue,
where they will act as distributors for
the new Franklin Olympic automo-
biles.

Herman J. Mayer, Jr., member of
the firm of H. J. Mayer & Sons Co.,
manufacturers of sausage and meat
seasonings, 6819 Ashland avenue, Chi-
cago, was confined to his room in a
local hotel for nearly all of the past
week with an attack of the flu. He
was making business calls in Detroit
and Windsor. A branch plant owned
by the company is located in the latter
city, where the Canadian distribution
is handled. Mr. Mayer has recovered
sufficiently to enable him to return to
Chicago early this week.

According to L. P. Fisher, president
of the Cadillac Motor Car Co., suffi-
cient orders have been received from
distributors to maintain the initial
production schedule on a five day
week and eight hour day until the end
of March. 3,250 men will be added to
the pay rolls of the Cadillac and affil-
iated plants. Only old employes will
be taken back, said Mr. Fisher.

At a meeting of the Women’s Ap-
parel Club of Michigan, held at the
Hotel Statler last Saturday, dates for
the fifth semi-annual women’s and
children’s apparel market and exposi-
tion were set for Feb. 12, 13 and 14.
The opening day will be on a Sunday
as usual. The entire fourteenth floor
of the Statler has been reserved. Ac-
cording ito the president, Meyer
Waterstone, invitations have been ex-
tended to the leading manufacturers of
dresses, coats, suits and millinery to
join with the membership in the ex-
hibition of apparel models. More than
200 firms comprise the Women’s Ap-

parel Club through their Michigan
representatives.
The Crowley-Milner Co., one of

Detroit’s largest department stores is
giving away an automobile each day
this week. All one needs besides mak-
ing a purchase at the store is to guess
the nearest number of revolutions the
wheel on the car exhibited will make
on that day. The auto wheel test is
under the supervision of the engineers
of the Budd Wheel Co. The leading
automobile manufacturers in Michigan
are so-operating with the Crowley-
Milner Co., fifteen being listed in the
company’s advertising.

Maud Osborne ‘has opened a millin-
ery store at 10540 West Jefferson
avenue.

Frank Schaeffer, manager of a gro-
cery at 8436 Tireman avenue, and his
wife, were held up in the store shortly
before 7 p. m. Saturday by a thug who
made several “purchases,” stuffed them
into his pockets and then drew a pistol,
forcing Schaeffer to hand over $35.
Schaeffer fired several shots after the
thug as the latter fled in an automobile.
The Schaeffers live at 5653 Lumley
avenue,

 

TRADESMAN

 

 

Construction

 

Everywhere men are working these
days to rebuild —to reconstruct
their individual fortunes for them-
selves and for those who will come:
along after them.

Constructive estate plans often
call for a reconstructed will.
Changed values may require
changes in the amount of indi-
vidual bequests, changes in the
amount of protection given them.

Are you familiar with the increased
protection which a corporate exec-
utor gives to your estate? Con-
sider this point in revising your
will.

Let us explain in detail the many
safeguards we employ in the set-
tlement of estates and the admin-
istration of trust funds.

THE MICHIGAN TRUST co.

GRAND RAPIDS

THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

 

 

 

   

4

 

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

MOVEMENTS OF MERCHANTS.

Muskegon—Nelson Motors, Inc., has
decreased its capital stock from $50,000
to $10,000.

Detroit—The Federated Metals Cor-
poration, 11630 Russell street, has
changed its name to the F. E. D. Cor-
poration.

Detroit—The B. & C. Candy Co.,
110 West Woodbridge street, has de-
creased its capital stock from $75,000
to $50,000.

Jackson — The Central Automobile
Co., 318 West Michigan avenue, has
decreased its capital stock from $100,-
000 to $50,000.

Grand Rapids—The Herkimer Hotel
Co., 317 South Division avenue, has
decreased its capital stock from $250,-
000 to 25,000 shares no par value.

Kalamazoo—La Vern A. Percy and
Gilbert E. Percy have engaged in busi-
ness at 465 Academy street under the
style of the Merchandise Exchange.

Dowagiac — Howes Oil Co., 116
North Front street, has changed its
name to the Sibley Oil Co., conducting
a wholesale and retail oil and gasoline
business.

Hemlock—The Hemlock Co-opera-
tive Elevator Co. has been incorporat-
ed with a capital stock of $40,000,
$1,290 of which has been subscribed
and paid in.

Lansing—Harry Davis and Dean
McKale have formed a partnership and
engaged in the dry cleaning business
in the Singer building on East Grand
River avenue.

Flint—The Dailey Liquid Malt Ex-
tract Co., 1521 St. John street, has been
incorporated with a capital stock of
75,000 shares at $20 a share, $60,000
being subscribed and paid in.

Detroit—The Belle Isle Linen Sup-
ply Co., Inc., 1221 Terminal avenue,
has been incorporated with a capital
stock of $5,000, all of which has been
subscribed and $3,000 paid in.

Kalamazoo — Articles of incorpora-
tion extending the corporate term of
existence of Sam Rosenbaum & Sons
Co., 314 East Michigan avenue, thirty
years from Dec. 3, 1932, have been re-
ceived.

Saginaw—Sobel Brothers, Inc., 300
Federal avenue, dealer in wearing ap-
parel for women, has been incorporated
with a capital stock of 1,500 shares at
$10 a share, $15,000 being subscribed
and paid in.

Grand Rapids—The Walker Electric
Co., 40-50 Market avenue, N. W., has
been incorporated to conduct a whole-
sale and retail electrical business with
a capital stock of $15,000, all subscribed
and paid in.

Flint—The Lincoln Pharmacy, Inc.,
3805 North Saginaw street, has merged
its business into a stock company un-
der the same style with a capital stock

of $5,000, $3,300 of which has been sub-—

scribed and paid in.

Negaunee—Joseph Barabe has start-
ed on his forty-fifth year in the gro-
cery business. He has occupied the
same store building on Iron _ street,
throughout his business career, opening
his store Nov. 20, 1888.

Detroit—The Superior Battery Co.,
701 Livingston street, has merged its
business into a stock company under

. to jail.

the same style with a capital stock of
1,000 shares at $1 a share, $1,000 being
subscribed and paid in.

Grand Rapids—The Wagg Motor
Co., Inc., 25 Crescent street, N. W.,”
motor sales and service, has been in-
corporated with a capital stock of

5,000 shares at $10 a share, $1,000 being

subscribed and paid in.

Detroit—The Reliable Cap Co., Inc.,
170 West Jefferson avenue, manufac-
turer of hats and caps, has merged the
business into a stock company under
the same style with a capital stock of
$10,000, all subscribed and paid in.

Sunfield—Truman R. Goyt will open
a Red and White home owned store
n the Sears building, formerly occupied
by the Baughman barber shop, about
Dec. 12. Mr. Goyt will move his fam-
ily here from Bath in about ten days.

Hamtramck — Michael Grajewski,
Inc., 9214 Joseph Campau avenue, deal-
er in general merchandise, has merged
the business into a stock company un-
der the same style with a capital stock
of $5,000, $1,500 of which has been sub-
scribed and paid in.

Detroit — O’Neil & Hoffner, Inc.,
Grand River and Broadway, dealer in
fish and sea foods, etc., has merged the
business into a stock company under
the same style with a capital stock of
$10,000, $1,000 of which has been sub-
scribed and paid in.

Jackson—Joseph D. Furman, dealer
in clothing and furnishings for men at
335 East Michigan avenue, has merged
the business into a stock company un-
der the style of Furman’s, Inc., with
a capital stock of 5,000 shares at $1 a
share, $2,000 being subscribed and paid
in.

- Albion—R. Noble Burlingame, AI-
bion druggist, who was convicted of
arson and sentenced to Jackson, died
in a hospital at Ann Arbor. Deceased
at one time was an employe of Wilcox
& Godding, druggists of Eaton Rapids,
some twenty years ago, and later
worked for O. C. Palmer, who follow-
ed Wilcox & Godding in the drug
business.

Detroit—Preston D, Norton, general
manager of the Norton-Palmer, at
Windsor, and the Norton in Detroit,
for several years, was made managing
director of the Norton-Palmer at the
directors’ meeting last week. Jack
Lindsey, who has been on the front
office force for some time, has been
appointed assistant manager. Mr.
Norton. is president of the Windsor
Hotel Association, chairman of the
board of the Detroit Hotel Association,
secretary of ithe Michigan Hotel As-
sociation and a member of the execu-
tive committee of the Great Lakes
Tours Association,

Jackson—Gerald Pollock, 28 years
old, attempted to kill ‘himself at his
farm home near Leslie, Dec. 3, while
a deputy sheriff waited in an adjoining
room to take him to jail. Pollock is
in a critical condition at Mercy hos-
pital here, a bullet below the heart.
The deputy had served a warrant on
Pollocy, charging him with the em-
bezzlement of $176 from the A. M.
Smith grocery company, at Eaton
Rapids. He had been employed by the
firm as a driver. Pollock stepped from
the room to prepare for his removal
The deputy heard a shot and

found Pollock unconscious on the
kitchen floor. He brought him to the
hospital.

Saginaw—Walter H. Loeffler was
elected president of the Saginaw Re-
tail Grocers and Meat Dealers Associa-
tion at the annual meeting held at the
Case bakery Dec. 5. Other officers
selected included J. Frank Adsitt, vice-
president; Thomas Ryan, treasurer,
and William Rorke, secretary. Di-
rectors picked included Frank Marxer,
Charles H. Alter, M. W. Hemeter,
Arthur H. Barth and George Bourdow.
Mr. Marxer, retiring president, presid-
ed over tthe annual elections.

 

Manufacturing Matters.

Detroit—The Slipperette Co. 400
Owen building, has been organized to
manufacture and sell slipperettes, with
a capital stock of $1,000, all subscribed
and paid in.

Wyandotte—The Ascola Medicine
Co., 1242 Biddle avenue, has been in-
corporated to manufacture patent med-
icine with a capital stock of $1,000, all
subscribed and paid in.

Detroit—Colin L. Campbell, Inc.,
526 Fisher building, has been incorpo-
rated to act as manufacturers agent,
with a capital stock of 100 shares at
$10 a share, $1,000 being subscribed
and paid in.

Detroit—Jacob F. Baker & Co., Inc.,
167 West Jefferson avenue, manufac-
turer of neckwear, scarfs, etc., for men,
has been incorporated with a capital
stock of $10,000, $9,500 being subscrib-
ed and paid in.

+>
Items From the Cloverland of Michi-

gan.
Sault Ste. Marie, Dec. 6— The
eleventh Democratic district banquet

was held at the Hotel Ojibway Satur-
day evening. Reservations for 200
were made. The principal speakers
were: Prentiss M. Brown, of St.
Ignace; John K. Stack, Jr., of Es-
canaba; J. M. Donnelly, of Ontonagon,

and Mrs. Mary Ripley. Francis T.
McDonald acted as toastmaster. It
was a great disappointment when it
was announced that Gov.-elect Com-
stock was detained and could not at-
tend the banquet.

Now that the deer season is closed
it is possible for the traveling salesman
to see his man. It surely was not
profitable, especially salesmen calling
on the country trade, to find that the
merchant ‘had not been successful and
was still in the woods, not to return
until the time limit made it compulsory
and we heard of one case where the
hunter was still on the trail the next
day after the closing date.

Frank Law, of St. Ignace, is in the
city and will open a shop in the Frank-
lin block at 221 Ashmun street, which
will be known as Law’s Furniture

Shop. He will carry a line of home
made goods, including children’s chairs,
tables, bookends and many small
items.

We have given up taking cold

showers every morning. We go down
to the bank and ask for a loan instead.

Only one state ferry is running nowt.
This one will continue running until
the close of navigation on the Straits.

It leaves St. Ignace 6 a. m., 8:30 a. m.,
11 a. m., 1:30 p. m., 4 p. m. and 6:30
P. m. Pecec Mackinaw City at 7215

a. f:, 945 ava. 12-15 p.m: 2:45 p:

5:15 p. m. and 7:45 ». m. This
ot is on Eastern standard time
and subject to change.

The Rogers cafe, near St. Ignace,
managed by James and Ned Fenlon,
has been redecorated and will remain
open all winter, a new heating and

ventilating system has been installed.
This has been one of the popular

places along the US 2 highway and has
enjoyed a good patronage.

The Northwestern Leather Co. gave
its annual Thanksgiving day turkeys
to its employes again this year. The
company has a pay roll of 550 em-
ployes who work full time, day and
night, so the depression does not seem
to be in the leather business.

You can’t down a dyed-in-the-wool
optimist. We met one the other day
who is still looking for Indian sum-
mer between now and Christmas.

Thomas E. Ford, of this city, retired
express agent, is the subject of an
article printed recently in the Duluth
Herald. The story reviewed Mr.
Ford’s life as a messenger in Michi-
gan, Wisconsin and Minnesota and
later when he was assigned to the
Sault in 1892. Vacations mean little
to him. He never travels, but is com-
pletely satisfied to stay in the Sault.
He spends most of his time in his
cabin on Sugar Island. He is a most
jovial host and entertains many peo-
ple at his cabin. He is still enjoying
good health and appears to enjoy the
long-earned vacation for the rest of
his happy life.

By the time we've solved to-day’s
problems we'll have an entirely new
set. William G. Tapert.

——__~?+- >

When On Your Way, See Onaway.

Onaway, Dec. 6—The weather man
has been quite considerate the past
week by granting us a reprieve in the
shape of real springtime weather, He
has a peculiar way of changing his
mind suddenly, however, wise or un-
wise as he may be, and his angry
aspect to-day has upset and undone all
the good deeds of the past week.

Vern Tran failed to bring home his
deer this fall, but instead ridded the
country of one of those wolves which
are menacing our territory, said wolf
being in the act of pursuing ae fawn.
This is the second one of its species
to be shot recently. Coyotes also are
even more numerous and causing a
lot of trouble, being very wise and
hard to trap or capture.

Our Pine street groceryman, Clay-
ton Smith, keeps up his reputation as a
hunter by bringing in ‘his buck.
“Smithy” says he can’t let business in-
terfere with pleasure.

How far is it from Onaway to Grand
Rapids? Answer—only a short time;
distance does not count these days; it
is reckoned by time. So says Mr.
Pfeiffer, who made the trip during
Thanksgiving week, covering the dis-
tance in less than five hours and the
funny part of it is it is a much shorter
distance coming home because the re-
turn trip only required four hours.

The store windows are taking on a
Christmas appearance, but the thing
most needed to make it appear real is
the jingle of sleigh bells accompanied
by the sufficient amount of jingling
coin to assist in removing the goods
from those tempting window displays.

Come on Will Rogers with your
remedies. Squire Signal.

a!
Heavy Call For Drinking Glassware.

At the moment the demand for
drinking glassware and beverage sets
of various kinds is quite heavy and
some in the manufacturing trade fore-
see continuance of this demand in 1933.
These producers also look for some
business in old-time bar glassware
should the sale of beer be legalized.
The call for flat glass is dull. The
movement of plate glass has been cur-
tailed from its high point. Automo-
bile manufacturers have been buying
glass, including safety glass, for their
new models, but until the public be-
gins to buy it is not expected the vol-
ume will be large.

—_+-~+____

A millionaire has a better show in
this world than the average theatrical
manager.

 

 

 

:

 

 

 

9
sansa wauettimmnatlts

}

 

Forty-ninth Anniversary

Essential Features of the Grocery
Staples.

Sugar — Local jobbers hold cane
granulated at 4.65c and beet granu-
lated at 4.55c.

Canned Fruits—Canned fruits are
held within a narrow range this week
and the most favorable indication con-
tinues to be the general firmness of the
market in what is probably the most
inactive time of the year. Only rarely
are there evidences of pressure to sell
and these so far are relatively unim-
portant, at least as far as standard
grade is concerned. Concessions are
held pretty well to intermediate or
higher grade foods, which under the
stress of the times are hit the hardest.
New pack Florida grapefruit is now
being quoted by sufficient number of
packers to establish the market, The
possibility of lower prices rests, pack-
ers say, on lower prices of raw stock.
At the present time even the prices so
quoted net the packer very little, if
any, profit. There will be little buy-
ing interest for the present, at least,
as distributors seem to have enough
to carry through until the new pack is
available,

Canned Vegetables—The vegetable
market shows little change. Southern
tomatoes are holding at the same old
levels, and standard corn has not
broken under 55c, Midwest factory, in
spite of efforts to buy below that price.
Standard Alaska peas of the large
sieves are held at 90c, Wisconsin fac-
tory, but there is some pressure to
make concessions on sieves,
as well as on extra standards, which
have been sluggish.

Canned Fish—The Alaska salmon
market is now well established at 85c,
Coast, for pinks and $1.45 for reds.
Offerings below these prices are few
and far between, and salmon is in good
stabilized position and under good
control, ‘with no selling pressure. Fancy
salmon is in very narrow supply.

smaller

Dried: Fruits—The dried fruit mar-
ket slowed up under rising tempera-
tures last week, but trading has been
on such a. narrow replacement basis
that buying cannot long be delayed.
Retail stocks are light, and jobbers are
holding little more than necessary to
meet the requirements of the interior
and local trade. Consignments here,
where they exist, are moderate and
first hands are not crowding the spot
market with supplies from the Coast,
which has the effect of holding prices
generally steady. The demand for
Thanksgiving goods was sufficient to
clean up jobbers’ supplies pretty well,
and a good Christmas volume is look-
ed for. The only thing is that dis-
tributors are likely to be thrown into
confusion by a too long delayed buy-
ing wave. The tendency seems to be
to wait until the last minute. Where
jobbers are carrying sufficient stocks
this procrastination is bad enough, but
where inventories are being kept down
as far as possible among distributors
to interior point, it is often a difficult

matter to make immediate delivery
during a rush. The leading California
dried fruits are well maintained.

Prunes, Thompson raisins and apricots
are carrying through a poor season
very well, and even figs which have
been weak lately have shown a little
Apples continue easy,

more firmness.

MICHIGAN

while dried peaches and pears are
about unchanged. Imported dates and
figs are now well distributed to all
centers in the country and are present-
ed for sale in attractive low priced
packages,

Nuts—The showed _ little
change last week, and it is becoming
more apparent ‘that the trade will put
off buying until the last moment, as
usual. Large distributors expect a
holiday, and in some instances, at least,
they feel that there will be many dis-
appointments. Stocks of Brazils are

market

very light on spot, with no more com-
Filberts in the shell may run
There has been some pretty

ing in.
short.
good buying of pecans recently, due
to the lateness of the new crop. Do-
mestic walnuts have sold well, par-
ticularly featured brands in this mar-
ket. The fact that large Diamond
walnuts cleaned up, with the exception
of Eurekas, is proof of this. The
shelled nut market continues to drift
along without much interest one way
or the other. Shipments of almonds
to this country from Italy and Spain
are very light and French walnuts are
coming in on a bare replacement basis,
Olives—A quiet market prevails for
olives. Spot consumers have been
buying a little for the Christmas sea-
son, but purchases are only of the
hand-to-mouth kind. Primary shippers
remain firm in their ideas. There is,
however, only a small demand for re-
placement, there being a generous
supply left on the spot.
Pickles—Domestic dills ‘have
pretty well cleaned up. Tihere is a
lack of demand, however. Thus it is
possible to buy at none too high prices.
Recent arrivals of Czechoslovakian
dills are reported of inferior quality.
Sweet pickles are quiet at the moment.
Quotations show no change from the
schedule listed the previous week.
Rice—The market is holding up
very well in the South and also in vari-
ous domestic distributing centers. Both
rough and clear rice are moving in
better volume, but millers still are
closely covering their. requirements and
there is no evidence of any buying for
forward needs. Brewers’ rice continues
stronger in anticipation of liberaliza-
tion of the Volstead Act. Export
business is quiet, but Britain is ex-
pected ‘to do some good buying before
the new tariff rates go into effect on

Jan. 1,

been

—~+++___
Review of the Produce Market.

Apples—20 oz. Pippin and Red Mc-
Intosh, $1@1.25 per bu.; Wagner, 85c
@1.25; Spys, $1.50 for No. 1 land $1
for No. 2; Baldwins, 75c@$1.

3agas—Canadian, 60c per 50 Ib. sack.

Bananas—5@5‘%c per lb.

Beets—60c per bu.

Butter—The market has declined 2c
per lb. during the past week. Jobbers
hold plain wrapped prints at 23'%4c and
65 lb. tubs at 2214c for extras.

Cabbage—35c per bu.; 50c red red.

California Fruits — Bartlett Pears,
$2.75 per box. Empress Grapes, $1.50.

Carrots—25c per doz. bunches; 50c
per bu.

Cauliflower — $1.50’ per crate con-
taining 6@9.

Celery—20@30c per bunch.

Cocoanuts—75c per doz. or $5.50 per
bag.

 

TRADESMAN

Cranberries—$2.75 per 25 lb. box for
Late Howe.

Cucumbers—No. 1 home grown hot
house, $1.10 per doz.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:
€ H. Pea from elevator _..-.___ $1.10
Pea from tarmer =. 5 .90
Light Red Kidney from farmer __ 1.60
Dark Red Kidney from farmer __ 1.45
Cranberry beans to farmer ______ 2.75

Eggs—The price on fresh is 2c lower
than a week ago. Jobbers pay 30c for
56 Ib. crates and 32¢ for 57 and 58 Ib.
Pullet eggs fetch 20c per lb. Jobbers
sell candled fresh eggs at 33c. Cold
storage are offered cn the following
basis:

DON candied: 2 27€
MC Candied: 24c
Checks 220 Z35€

Grape Fruit—Florida command $3.75
per box for Sealed Sweet and $3.50
for More Juice.

Green Onions—Chalots, 35c per doz.

Green Peppers—60c per doz.

Honey—The market is weak and un-
certain, because of over supply.

Honey Dew Melons—$2.50 for crates
of either 9 or 12.

Lettuce — In good demand on the
following basis:

Imperial Valley, 6s, per crate --$2.75
Imperial Valley, 4s and 5s, crate 3.00

Hfot house, £0 Ib. basket —.--.- .60
Lemons—The price is as follows:
$60 Sumkist — 220-02 $6.50
S00 Sunkist =25 02 3 2 6.50
Soo ed Balk) 2 oe 5.50
S00 Red Ball 92228 550

Mushrooms—28c per one Ib. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

6 $3.75
[UU GS es ee ee = 34s
ee $25
OO af
We a2
ee 375
OO a73
Oe 3.25

Red Ball, 50c per box less.

Onions—Home grown, 35c per bu.
for medium yellow and 50c for white.
Growers are receiving 25c per 100 Ibs.
for their crops. Domestic Spanish,
$1.50 per crate.

Parsley—50c per doz. bunches.

Pears—Kiefers, 35@50c.

Potatoes—Home grown 35c per bu.
on the local market; Idaho bakers, 23c
for) 15 1b. sack.

Poultry—Wilson & Company pay as
follows:

Ereavy fowls (22 22025 9c
aené fowls ©6009 7c
WOCkS 2 76
Eieht Beoilers, 2 ths. _-_.-__ Zc
Rock Broilers, 214 lbs. up ..._____ 9c
(Bipkeys (22 1Ze
Cee Zc

Radishes—30c per doz. bunches hot
house.

Spinach —90c per bu. for Southern
grown.

Squash—Hubbard, $1.50 per 100 Ibs.

Sweet Potatoes—$1.50 per bu. for
kiln dried Indiana.

Tangerines—$2.50 per box.

Tomatoes—Hot house, 90c per 10
Ib. basket.

5

Veal Calves — Wilson & Company
pay as follows:

Haney 2 6@7c
Gog 2 5c
Wren 5c

—_--.__
Gabby Gleanings From Grand Rapids.
Assets of the Tandler Co., printers

and engravers, were sold at public
auction Nov. 15 to a group of former
employes who intend to continue oper-
ation of the business.

Mapes-Nebelius

Cadillac Co. were sold at public auc-

The assets of the

tion Nov. 16 in parcels to various buy-
ers. The majority of the assets were
sold to G. A. Bowne, former Cadillac
dealer in Benton Harbor,
continue the business.

who will

About thirty-five leading retail gro-
cers of Grand Rapids have organized
a Red and White Corporation in the
expectation of opening their stores un-
about two
weeks. become
members of this organization in other

der the new auspices in
Grocers who _ have
cities of Michigan express themselves
as highly pleased over the outcome.
It is expected that the membership
will be rapidly increased as soon as the
initial opening is over.

J. H. Schouten and C. Hoogesteger
have incorporated under the style of
the Schouten-Hoogesteger Co. to en-
gage in the business of investment
banking. Both are men of high char-
acter and extended experience covering
every ramification of the business.

J. Arthur Brock, Sc.D., Educational
Secretary of the Farmers and Manu-
facturers Beet Sugar Association, of
Saginaw, was in the city yesterday to
address the students in Union high on
the subject of beet sugar. His address
was so well received that he has been
invited to talk to students of the other
high schools of the city at an early
date.

——_»-<-____
Henderson in a Bad Way, Financially.

Shreveport, La., Dec. 5—W. K.
Henderson, operator of radio stations
KWEA and KWEH, has filed a per-
sonal bankruptcy petitron, but his
radio stations are not involved in the
proceedings. The stations have their
titles vested in the Hello World Broad-
casting Co.

Mr. Henderson listed ‘his. liabilities
at approximately $1,300,000 and his
assets at about one-half million. dollars.

Another petition was filed in behalf
of the Henderson Land, Timber and
Investment Co., listine Habilities of
approximately $625,000 and assets at
about one-quarter million dollars.

Mr. Henderson formerly operated
the W. K. Henderson Iron Works and
Supply Co.. which went inlto receiver-
ship several months ago.

~~
Ten New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Ted Butcher, Grand Rapids.

Louis Tire and Battery Shop, Grand
Rapids.

R. L. Matchell Co., Grand Rapids.

L. A. Cornelius, Grand Rapids,

J. J. Mead, Hastngs.

Butterick Publishing Co., New York.

Schouten-Hoogesteger Co., Grand
Rapids.

Nachtegall Mfg. Co., Grand Rapids.

Frank C. Sunquist, Muskegon.

Robert Wilson, Ann Arbor.

——_>-_____

A jealous person is always in love,

but it's usually self-love.

 

 

6

MUTUAL FIRE INSURANCE

Free Insurance.

 

For many years the rule has obtain-
ed in some localities that an insured
shall have 90 days grace for the pay-
ment of the premium. This practice
made possible a small fraudulent profit
in the cancellation of the policy after
the period of grace, and having the
insurance rewritten in another or other
companies when another cancellation
would ensue and again rewriting of
the policy. In these latter days of
hard times for the insured, as well as
for the agent, it is reported the can-
cellations of policies for non-payment
of premiums has increased, being re-
ported as due to the insured’s inability
to pay the overdue premium. Upon
one of the leading stock companies in-
vestigation of this practice it has been
found that the insured had paid the
premium to the agent and that the
agent was indulging in the practice of
transferring the insurance from com-
pany to company, thus earning the
premium himself by securing free in-
surance on the plea that the insured
was unable to pay the premium.

The premium writing mutuals will
have to look out for this practice which
will probably invade the mutuals in the
near future, if the practice has not al-
ready come into the mutual field. It is
needless to say that the insurance com-
panies need all the premiums coming
to them, let alone carrying insurance
from which the company receives no
income whatever.

A number of companies insist upon
collecting the accrued unearned prem-
ium from the agent on the ground that
he is at fault in giving credit to one
who is unworthy of credit. It is found
that the companies insisting on this
rule find that their cancellations for
the non-payment of premiums are
getting beautifully less the longer that
they insist upon the collection of the
unearned premiums accrued on can-
celled policies. May be a good sug-
gestion here for the premium writing
mutuals. Better still, reduce the days
of grace to 30 and if not cancelled at
that time, hold the agent liable for the

unearned premium upon subsequent
cancellation,
——_ 2. ->__—_

Safeguard Your Premises.

Have you cleared away from your
premises the rubbish and dead leaves
which may have accumulated? If you
have neglected to do this, you should
waste no time in attending to this very
important duty.

Fires are frequently caused by a de-
fective flue, or a lighted match care-
lessly thrown among dry leaves or
papers or other rubbish. Besides being
a menace, rubbish is unsightly and de-
tracts from the value of your property
and casts reflection upon its owner.

Do you start fires with kerosene or
gasoline? Never use kerosene or
gasoline. A fire may not only mean
loss of your property, and perhaps
that of your neighbors, but it may
mean the death of one or more of
your family. Many are the victims of
fires started in such a manner. Better
remove the death traps.

Have you inspected your chimneys
and stovepipes this Fall? If not, you
should do so at once—before starting

 

MICHIGAN

fires in your furnaces or stoves. All
cracks in chimneys should be filled
with cement; loose or broken brick
should be replaced and _ carefully
cemented in place.
——_>++_—_.
Landlord Frost’s Experiences’ in
Florida.

Miami, Florida, Nov. 28— Mrs.
Frost and myself reached Miami a
week ago and we are comfortably es-
tablished in an apartment here.

I do not know whether or not I told
you that I had lost twenty-two pounds
on the Morton job during the past few
months, but I am feeling much better
already and feel that I will eventually
regain my weight in this land of sun-
shine, fruit and flowers. Everything is
so beautiful that we spend lots of time
outdoors. The gardens are coming up
at this time and we are told that we
will have plenty of fresh vegetables for
Christmas. Fruit is plentiful and is
beginning to ripen and I am told that
Miami consumes more citrus fruit than
New York City does.

Claud S. Allen, formerly with the
Grand Rapids Store Equipment Corp.,
has a grove at Homestead, thirty miles
Southwest of Miami. We visited them
a few days ago and got a big kick out
of our first visit to a fruit grove.

Prices are so low at the present time
that it is very discouraging to growers.
Limes are selling on the market at 5
cents per diozen.

We picked orange blossoms from
trees which were loaded with ripening
fruit. It was interesting to learn that
the soil here is only a few inches deep
and under this is soft coral rock, also
that it is necessary to dynamite a hole
when setting out trees of any kind.

Mr. Allen tells me the climate here
is the only natural element that is
favorable to vegetation and agricul-
ture. One crop of tomatoes or potatoes
will absorb all fertility from the
ground and it is necessary to fertilize
each year.

With the Allens, we visited at the
home of another former Grand Rapids
man, Sunday night. His name is
Munger. He has a beautiful home on
the ocean just North of Miami Beach
at Golden Beach. He was associated
with Percy Reed in Chinese and orien-
tal furniture at Ionia and Fountain
years ago. Perhaps you remember
him. He has a son, Joe, in Grand
Rapids now.

I am advised that 75 per cent. of
the hotels here and at the beach are
in receivership, Many of them will not
open at all. Henry L. Doherty is mak-
ing a valiant effort to create business
for his Miami Biltmore at Coral
Gables through various publicity chan-
nels, but although it is a gorgeous in-
stitution, it is so far from the ocean
_ its value as a resort property is
nil.

Meal prices here are surprisingly
low. One cafeteria is advertising a
complete meal, for 20 cents and excel-
lent meals are served for as low as
35c, with table service. The most ex-
pensive Thanksgiving meal advertised
in the local papers was $1 per plate.
We enjoyed the real Southern cooking
we found in Kentucky, Tennessee and
Georgia, greens and all.

A. A. Frost.
—_2>+>—__

A Detroit department store filled a
floor with slow sellers, floor samples,
‘broken assortments, left-overs, soiled
and damaged goods, put them on sale
as “undesirables—undesirables for us
to keep but desirable bargains for
you.” Came the crowds, and next day
this bannered query in the store’s ad-
vertisement, “Is Our Face Red?” fol-
lowed by a confession to embarrass-
ment that a sale of self-styled “un-
desirables” had succeeded so well.

— ~-+-.—___

“Good fellows” don’t always make

good employes.

TRADESMAN Forty-ninth Anniversary

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

me ne cor 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, Secretary-Treasurer

 

sc ces a am Sema ene IE

 

 

 

 

 

™ GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE CO.

A LEGAL RESERVE MUTUAL COMPANY

23 YEARS

OF DIVIDENDS TO POLICYHOLDERS
Affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg., Grand Rapids, Mich.

 

 

 

 

 

 

TRENGTH

COMPANIES REPRESENTED HAVE
Assets $65,931,787.14
Surplus $23,396,338.15

ERVICE

Correct Insurance Coverage
Engineering Advise

On

 

AVINGS

1214% To 40%
According To Classification of
Property

 

THE MILL MUTUALS AGENCY

LANSING, MICHIGAN

Mutual Building Phone 20741

DETROIT OFFICE GRAND RAPIDS OFFICE

Transportation Bldg. Grand Rapids Trust Bldg.
Phone Phone
Randolph 0729 95923

 

 

  

va

 

 

 

ee

 

bf :
Sener eS

 

Forty-ninth Anniversary

 

Lines of Interest To Grand Rapids
Council.

There comes a time in every man’s
life when he should pause and take
stock of himself. This little personal
attention is as vital to his well being
as ig the inventory of the huge busi-
ness enterprise. Without this guidance
we will go meandering through life as
do the rills and riverlets that flow
down our watersheds. No particular
aim in view, we are just flotsam and
jetsam, seeking the way out through
the point of least resistance.

In our personal inventory, how many
of us can truthfully say, “I buy nothing
America; my
money goes to benefit my own coun-
try and countrymen?” How many of us
cling to the strict adherence of buying
our commodities from merchants who,
in turn, build up our home communi-
ties? I dare state that many of us have
never given a thought as to whether
our purchases go where they will do
the most good for everyone concerned.
We have lost sight of patriotism to
satisfy that selfish complex. “It is my
own self that is concerned, why should
I think of the other fellow?”

During the great holocaust from
1914 to 1918 patriotism flourished and
then waned. To-day we think less of
others than ever before. We are either
selfish, adamantly egostical and_ self
centered or else we do not stop to
clearly think out the situation which
confronts us to-day.

but what is made in

In 1917 and 1918 we supported every
move, every wish of the Government.
We bought liberty bonds until it hurt;
we conserved our food, fuel and pleas-
ures; we stood forth as true Americans
with bristling mien toward anything
un-American and with quickened heart-
beats watched our boys march forward
to crush that fearful menace which
threatened the even tenor of our coun-
try and the peaceful pursuits of the
world. When the great catastrophe
had subsided and we were secure
again, we gracefully and wilfully ac-
cepted the result as a job completed.
To-day we are confronted by a prob-
lem which is paramount to any other
that has confronted the Nation since
the time of the great Emancipator.
To-day we are threatened with dire
disaster and it is being augmented by
our own thoughtlessness. We are aid-
ing and abetting inroads into our own
Nation’s industrial security. By our
failure to analyze the problem we are
placing thousands upon thousands of
our workmen upon the unemployed
list. Buy American! should be our
battle cry and the slogan for every
team work group. Insist, demand
American goods when you make a pur-
chase and buy it from a home owned
store. Foreign goods are flooding our
markets and chain stores are throwing
the arms of an octopus out to engulf
our National security. Spend your
money to help America and Americans

MICHIGAN

and in marts that in turn help you asa
citizen.

Every American should read the first
article in the Saturday Evening Post
under date of Dec. 3, written by Samuel
G. Blythe. Read it, digest it and put
into practice the slogan, “Buy American
and pay enouugh to ensure quality for
your money.” This is America for
Americans and it is not a shoddy Na-
tion.

The December meeting of
Rapids council was called to order at
7:50 Saturday evening, Dec. 3, by Sen-

Grand

ior Counselor Saxton with about thirty
members present. Later the attendance

mounted to about fifty. The boys were

on their toes and a lively meeting
progressed throughout the allotted
time.

Theodolf F. Westfelt,
at 104 Auburn avenue, transferred from
Rockford Council No. 119, Rockford,
Illinois, and is now a proud member of
131. If stature is taken into consider-
ation, Brother Westfelt will be an out-
standing addition to our Council.
Brothers Radcliq, Shinn and Kellogg
were detailed to o. k. Mr. Westfelt’s
application for transfer and found him
a very desirable addition to the roster.

That old specter,
loomed up again and if about thirty-
five of the boys do not come across by
the fifteenth of the month they will be
“has beens” and their families will be
entitled to flowers and plenty of sym-
pathy if anything happens.

Fred De Graff, Council leader in
Team Work, was absent, so his time
was allotted to Junior Counselor Wag-

now residing

“Suspensions”

ner, who talked on the activities of the ©

National Association of Engineers for
trade recovery. The talk was full of
high lights and some facts and figures
quoted convinced one that the Asso-
ciation will be far reaching in result
of their efforts. They are forming a
body of representative citizens in every
locality to bring pressure to bear on
city, county and state officials to aid
the work by recommending public
work be done in order that unemployed
men may be given a chance to earn
their keep, instead of having to depend
on dole. Nearly twenty-seven million
dollars were spent for dole in Mich-
igan last year. The Engineers are
striving to put this tremendous flow
of money into channels which will be
self liquidating and helpful to unem-
ployment. The United Commercial
Travelers are invited to join in the
movement and many councils have al-
ready taken up the work. The meet-
ing closed at 9:30 and it was not very
long until everyone had a handful of
eats and was enjoying the society of
the Ladies Auxiliary, who were re-
sponsible for the refreshments.

The Ladies Auxiliary met in the
spacious parlors of the Temple and held
their meeting and Christmas party.
Presents from Santa and Mary Christ-
mas were handed out to all present. A
ladies quartet composed of Mrs. John
Behler, Mrs. John Rietberg, Mrs. Wm.
Schriver and Mrs. L. V. Pilkington
furnished Christmas carols during the
party. Miss Ester Stevens contributed
to the program with several readings.

(Continued on page 19)

TRADESMAN 7

 

SALESBOOKS
NOW is the time to order.

We save you money.

Battle Creek Sales Book Co.
Battle Creek, Mich.

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

 

 

Your Customers Ask For

“VANILLA” .

Give them

Jennings’ Pure

Jennings Flavoring Extract Co.
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

Are the canned foods you feature grown
and packed

in your home

     
 

fie brand

you know’

state?

W. R. Roach & Co.,
Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers. A complete line of canned vegetables and fruits

 

 

 

Rademaker-Dooge Grocer Co.

Distributors of
Anchor Red Salmon
Red Heart Med. Red Salmon
Surf Pink Salmon
Bull Dog Sardines
Red Crown Sliced Beef

The House of Quality and Service

 

 

 

 

 

8

INDUSTRY’S STAKE IN PLAN.

Industry’s stake in the shorter work
week is evident after even the briefest
examination. Should all the unemploy-
ed be placed in jobs to-morrow there
would be little doubt of the results.
Weekly earnings might be maintained
or even increased. Humming factories
would cut overhead costs to a mini-
mum. Profits would mount to heights
unprecedented, even though the mar-
gins per unit wereea great deal less
than they are even in these trying
times.

It would be discovered in these cir-
cumstances how fallacious is the reas-
oning of those who, through amend-
ment of the anti-trust laws or other
moves toward combination and produc-
tion control, are strving to restrain
output and hold up prices. As the
answer to unemployment is work, so
the solution of price cutting and kin-
dred problems is not restriction but
expanded markets and capacity opera-
tion. The market with full employment
and constantly rising living standards
would offer an outlet for almost every-
thing that could be produced. From
the farms labor would be drawn into
industry and the agricultural problem
would disappear.

These are the possibilities foreseen
in a reduction of labor schedules. Wage
rates are more or less immaterial so
long as other charges do not outweigh
them more than normally. Production
efficiency should bring a constant low-
ering of prices, thus increasing real
earnings. Profits would have to be re-
duced per unit, but they would gain
greatly in the aggregate and benefit im-
measurably from stability.

It is a principle of economics that
social invention must keep pace with
the machine and, apparently, we and
other countries have come to the cross-
roads.

 

DRESS GUILDS MULTIPLY.

In the women’s apparel ‘industry,
“guilds” have suddenly become the fad.
Some months ago a group of manu-
facturers making the higher price lines
formed such an organization, chiefly to
protect their designs from imitation by
others, although one of their leaders
admits that his own line is made up
from Paris cables published in trade
journals,

Guilds are now promised in practi-
cally all the price lines in the dress
industry. The main objective, it is un-
derstood, will be similar to that of
the first organization. Members must
have their own designers and promise
not to pirate designs from other mem-
bers. This leaves them free to “adapt”
styles which are shown, although pos-
sibly not “originated,” by other houses.

No one who is at all acquainted with
the losses and disturbance caused by
style piracy in the garment industries
will wish to discourage any effort aim-
ed at reducing or eliminating flagrant
abuses. The dependence still placed
on Paris, however, is the crux of this
problem. Fashion starts there and imi-
tation proceeds all along the line. Ifa
cable report is seized by a producer of
high-grade garments as the basis for
his “creation,” he cannot very well
shout “piracy” when some one else

MICHIGAN

reads about the same color or fabric
combination and uses it.

With all good wishes for the new
guilds, it might be much better if the
proposal made by Dr. Paul Nystrom
during the week for a fashion research
organization were adopted. He clearly
indicated just what approach is re-
quired if American styles are to mean
anything, and just where the present
trouble lies.

 

DRY GOODS CONDITIONS.

Retail trade maintain itr improved
position, although gift buying fails to
reach the expected volume. It is more
apparent that holiday purchases are
being made with exceptional care.
Women’s apparel and accessories drew
good response, and promotions of
watches and jewelry are reported to
have achieved results. Men’s-wear busi-
ness is only fair. Novelty furniture
continues in demand.

Sales improvement toward the close
of last month cut down the loss regis-
tered in the earlier weeks. The month
had one more business day this year,
which will help the sales showing. Es-
timates are to the effect that depart-
ment store sales will show a drop of
about 22 per cent. under last year. This
compares with a decline of 21 per cent.
in October.

Renewed uncertainty in business, to-
gether with the various drives being
made for relief funds, has not bright-
ened trade prospects. However, it is
felt in retail quarters that within the
next week or ten days certain pressing
questions will be decided and the out-
look grow clearer, in which event
Christmas business should close with
a rush.

Telegraph and mail orders received
in the wholesale merchandise markets
last week are accepted as evidence that
the stores are operating on light stocks,
and that trade has gained. Within the
next week or so more buyers are ex-
pected to visit the markets in order to
fill in on holiday lines and to complete
preparations for January sales. Price
pressure is growing again, but whole-
sale surpluses are few and far between.

 

BUSINESS AWAITS ACTION.

With a wild and ungovernable Con-
gress in session the situation in busi-
ness can scarcely be described as a
happy one, except from the standpoint
that several dire problems can no
longer be sidestepped. Emergencies
presented by the war debts and the
budget must finally be met, and defi-
nite action one way or another should
clear the business atmosphere.

The hesitation in business was re-
corded by the weekly index in a varied
movement of its components. Off frac-
tionally, due to the decline in ear load-
ings and steel activity and a slight
loss in the automobile series, the in-
dex also included gains in electric
power production and cotton cloth out-
put. This brings the figures down to
the average fairly well maintained dur-
ing this fluctuating quarter.

Commodity prices are again definite-
ly weaker. The present recession is at-
tributed chiefly to the fall in sterling,
but it also probably reflects a _ re-
action from the speculative rise of last

TRADESMAN

Summer, which is not sufficiently sup-
ported by business improvement. The
Annalist index has dropped fractional-
ly to 87.9. The fuels group rose a little
despite the fact that, at 130.6, it is so
far out of line with the average. Dun’s
list showed only ten advances as
against forty-three declines in the
week.

For the first three weeks of Novem-
ber building contract awards were a
little lower than in October, but some
34 per cent. under the daily average
for November, 1931. Material prices
have averaged a drop of only 5 per
cent. over the twelve months.

 

SHORTER WORK WEEKS.

About one in every four workers is
unemployed, according to figures which
are commonly accepted. The remedy
for this unemployment, as many au-
thorities have pointed out, is work. To
win that objective various plans have
been proposed, but the one which is
obtaining wider acceptance as time
goes by is the general reduction of
working hours and by legislative enact-
ment.

At its convention last week the
American federation of labor decided
to make the five-day week and the six-
hour day its paramount purpose after
repeating the reasons why this alone
would bring proper adjustment of con-
sumption and production. President
Green made a “fighting speech” in
which de declared that labor’s patience
with industrial management was at an
end and that “forceful methods” would
be used if necessary.

In the report of the federation com-
mittee it was pointed out that the
average working week in 1929 was
forty-nine hours, which would have
been reduced to forty-five if all work-
ers had been employed then. A forty-
hour week of five days and a six-day
week of thirty-six hours were suggest-
ed as standards applicable to normal
times at present.

Of course there were the usual ob-
jections raised to the proposals of the
labor unions. President Green’s re-
marks were resented particularly, al-
though it should have been evident
that the shorter work week must be
dramatized in some way if the proposal
is to bring action.

 

UNIVERSES WITHIN US.

The description by Dr. George W.
Crile, Cleveland scientist, of protoplasm
as a structural copy in miniature of the
stars is both fascinating and awe-in-
spiring. “Protoplasm,” literally trans-
lated, means the “first form” of life
in man, animals and plants. And this
nucleus of life is, according to Dr.
Crile, “A Milky Way consisting of
solar system infinitely diminutive, each
created in its own image by the sun’s
radiance.” This description is the result
of discovery that infinitely small “hot
points,’ which Dr. Crile calls radio-
gens, literally shine like suns in proto-
plasm, with temperatures of 3,000 to
6,000 degrees centigrade. This may be
taken to .1ican that the fierce heat of
the sun and the glow of the stars have
parallels withir the human _ body
Rabindranath Tagore wrote with a
touch of awe, “God, the Great Giver,

Forty-ninth Anniversary

can open the whole ua:verse to our
gaze in the aarrow space of a single
lane.’ How much more stupendous is
the conception that universes in minia-
ture exist within us!

STERLING-DROP BARGAINS.

The further decline of the English
pound sterling to record low levels
during the week once more drew the
attention of retail merchandise and
import managers to the possibilities of
advantageous purchases of a number of
English and Scotch items included in
department store stocks. Some stores
placed increased orders during the
week at the low levels for sterling and
in other cases reduced merchandise
being featured on which the replace-
ment value had dropped.

Linens, woolens, knit goods, clothing
and chinaware were among the major
lines brought into a more advantageous
price zone afforded by sterling ex-
change. While many stores were re-
ported as having covered their linen
requirements for sales early next year,
it was felt that substantial increases
may be expected. The percentage of
imported goods to domestic merchan-
dise continues very low in the depart-
ment store field, averaging not over
4 per cent.

 

 

CHURCH UNION.

One of the interesting signs of the
times in the religious world is tte pres-
entation of the Methodist Episcopal
Board of Home Missions and Church
Extension of a report recommending
the abandonment of denominational
competition in rural communities.
There was a time when every denom-
ination strove to organize a church in
every village where it was not repre-
sented in that way. The result has
been the erection of three or four
church buildings by three or four de-
nominations in villages not large
enough to support more than one
church. This has led to unpleasant
rivalries. The feeling has long been
growing that it is better for the church-
es in a village to combine into one and
to engage a capable pastor at a living
salary than to remain apart with pas-
tors kept on the verge of starvation.
This consolidation has already taken
place in many villages. It will doubt-
less continue, to the great benefit of
religion.

 

MAIL ’EM EARLY.

Once more it is time to do your
Christmas mailing early. During the
holiday season the volume of mail is
tripled, much of this increase coming
in the latter part of it. Obviously, it
is physically impossible to handle this
huge mass with the rapidity with which
an ordinary quanttiy can be disposed
of. It is up to the sender, therefore, to
co-operate with the Post Office Depart-
ment by mailing his Christmas cards
and gifts well in advance of the day
by which he wishes to have them re-
ceived. This means getting them into
mail at least a week or ten days before
Christmas, the interval depending upon
the distance to be traveled. The post-
man wants his Christmas like every-
body else, and of recent years he has
had it. So you cannot rely upon
Christmas Day delivery. Mail ’em early.

 

 

sane aOR

 

 

 

 

 

 

 

 

Forty-ninth Anniversary
OUT AROUND.

Things Seen and Heard on a Week
End Trip.

It gives me much pleasure this week
to present my readers with our forty-
ninth anniversary edition, which I
think will be found fully equal in most
respects to the many special editions
of this character we have issued in the
past. It is somewhat reduced in size,
but not so small as might be expected,
considering the depression from which
we are now, I hope, happily emerging.
I detect many indications of returning
prosperity and spasmodic instances
which show that it is only a step from
gloom to well being.

The Tradesman, of course, has felt
the effect of the hard times, as has
been ‘the case with most American
publications. Our readers have stayed
by us with remarkable fidelity, but
some of our advertisers have certainly
gone the limit in reducing their ex-
penditures, which has forced us to
publish the Tradesman at a loss every
week during 1932. This we have been
able to do by drawing on the accumu-
lations of previous years, but there is a
limit beyond which we cannot go.

 

The past year has probably been the
most exasperating one the people of
the country have ever experienced. Men
who work for private employers have
suffered severe reductions in their in-
come or lost their positions altogether,
while one-tenth of our men—repre-
senting Government, state and munici-
pal employes—have continued to draw
down salaries from two to ten times
what they are worth to the world.
Merchants have not only seen their
stocks shrink in value on their shelves,
but their credit accounts gradually de-
crease in value and in many cases be-
come absolutely worthless. Manufac-
turers have seen their plants idle for
so long a period that they are actually
becoming greatly impaired by rust and
decay. Unless times turn soon a con-
dition of universal insolvency will be
presented. All we can do is to keep
sweet, look on the bright side of
things and do our best to make the
lives of those less fortunate than our-
selves as happy as possible.

My readers well know of the store
I have set on our fiftieth anniversary
edition, one year hence. I have al-
ready a large amount of available
matter ready for that event, which will
make the result ‘the most valuable and
comprehensive in the history of the
publication. This, of course, is de-
pendent on my being spared to take
part in that great undertaking and
function with my present day activity.

 

In my calls on my mercantile friends
during the past year I have been
greatly pleased to note how many
have come to regard the Tradesman
as a medium to which they can appeal
for reliable information on almost any
subject pertaining to merchandising
and good business practice. I think fully
half our patrons are now preserving
every issue of the Tradesman on the
tops of their desks, so as to be easy of
access. I found hundreds of merchants
who were carefully preserving our an-

 

MICHIGAN

niversary editions in drawers in their

desks. In many cases they have taken
the trouble to prepare complete indexes
of their contents, so they can locate a
subject in which they may be inter-
ested on a moment’s notice. Some of
my mercantile friend's are so kind as
to refer to these files as their enclyclo-
paedias. They say they seldom fail to
find therein a complete exposition of
the ‘topics on which they want authen-
tic information.

It is very evident that one of the
things the retail merchant should un-
dertake to combat in the near future
is the enactment of a sales tax by both
Congress and the Michigan legislature.
Such a method affords one of the
easiest ways of raising money quickly
for governmental expenditures. There
is no stopping the tax, once it is well
established, and with the advances
which will constantly be made in the
rate of taxation, the entire system will
soon become intolerable.

 

I think my mercantile friends should
also fight against the adoption of the
trade acceptance by Eastern houses
which are now clamoring for the in-
troduction of this pernicious practice.
I have played up this proposed invasion
of the merchants’ rights so persistent-
ly in the past that I hardly need re-
peat my objections to the system at
this time.

I take this opportunity to extend my
thanks to our subscription and adver-
tising patrons for their continued sup-
port and co-operation, to our con-
tributors generally for the care and
thoroughness with which they serve
the Tradesman and to our correspond-
ents for their kindness in making us
acquainted with the presence of frauds
and cheats and other matters which
might not otherwise be brought to our
attention,

 

I have received many kindly letters
of congratulation over the keynote I
undertook to strike last week in my
reference to the matter of improving
Grand River for navigation purposes

between Grand Rapids and Grand
Haven. Most of the letters come from
men of large responsibility in the

manufacturing industry of the city,
showing that interest in the project I
championed is not dead, but only
sleeping. I shall continue my interest
in the undertaking so long as I see any
indication of returning sanity on the
part of our people.

With the probably return of beer
made under sanitary conditions I am
reminded of a remark the late Mr.
Kramer, credit man of the Grand
Rapids Brewing Co., made at a meet-
ing of the Grand) Rapids Credit Men’s
Association about twenty-five years
ago. The question under discussion
was the percentage of losses each
business represented by membership in
the Association could stand up under.
When it came Mr. Kramer’s turn to
report, he said: “We have no losses
to speak of in the brewing business.
If we get our kegs back, we don’t
lose much.” From this remark, I
naturally concluded that the cost of

producing beer was merely nominal

  

TRADESMAN

after the brewery is constructed and
equipped; that the cost is in
cartage, freight and collecting.

main

Few people, I think, realize the ex-
tent of our fishing interests on Lake
Michigan and Huron. The last report
of the Department of Conservation
throws the following light on the sub-
ject:

Commercial fishermen operating un-
der Michigan licenses have invested
more than four million dollars in boats,
nets and other fishing equipment, a re-
port issued by the Fish Division of the
Department of Conservation shows.

Buildings and grounds hold the larg-
est value with $1,517,000 invested.
30ats used by commercial fishermen
are valued at $1,129,900 and nets at
$1,399,000.

The report lists 1,280 boats used by
fishermen of which 39 are steam tugs;
36 are oil burners; 974 are gasoline
motored launches: and 228 are row
boats. Only three sail boats are re-
ported as being actively engaged in
commercial fishing work,

Michigan commercial fishermen are
now using 796,311 hooks, 164 seines:
425 fyke nets: 1,001 hoop nets: 3,085
trap nets; 1,439 pound nets and 63,397
gill nets.

It is a matter of common knowledge
in Battle Creek that the great sani-
tarium is staggering under a pretty
heavy load of indebtedness on account
of the recent addition which
created and is being maintained with-
out due regard to the income of the
institution. The business depression
has evidently reduced the number of
well-to-do people who are able and
willing to pay the cost of being pa-
tients or guests at the institution. For
some months it has been feared that
the net receipts might not be sufficient
to meet the regular interest payments
on the bonds. It is now conceded that
if the worst comes to worst Battle
Creek has a great hearted citizen who
will step in and acquire the bonds
which might otherwise be defaulted
This person is none other than W. K.
Kellogg, the richest man in Battle
Creek and one of the wealthiest men
in Michigan. Mr. Kellogg
charge of the financial department of
the sanitarium about twenty-five years
ago, dividing his time between that in-
stitution and the corn flake business
he had previously established. The
latter grew so rapidly that it soon re-
quired all his time. It is probably the
best paying food factory in the United
States. Mr. Kelloge’s attitude toward
the sanitarium is a matter of great
satisfaction to the people of Battle
Creek, who would naturally feel very
much downcast to see the great insti-
tution definitely default in meeting its
obligations.

was

Was in

The W. K. Kellogg Co., which pur-
chased the ten acre tract in front of its
offices and administration building, has
transferred the machinery in the
Quaker Oats plant to its own factories
and torn down the factory cccupied for
many years by the Quaker Oats Co.
The space thus acquired is being con-
verted into a beautiful park. Eighty
men have been employed constantly
for fourteen months and will be kept
busy until midsummer. Seven cement
lily ponds have been created. The
water in these ponds is stocked with
fish. A large fountain is being created

   

9

 

in the center of the park, which will
Back
of the fountain will be a rose garden
which will be in constant bloom from
early June to frost time. The archi-
tect of this feature is the same man
who laid out the Henry ford and Edsel
Ford estates. He is now in charge of
the park system of Detroit.

spout water in bridal veil style.

 

A discerning merchant, in scanning
this edition of the Tradesman, which
is naturally expected to be a com-
pendium of information, so far as the
wholesale business of this market is
concerned, will be somewhat surprised
to find no announcements by local dry
goods, shoe, hardware or millinery
houses. The same is true of wall
finishes, bakers’ supplies, carpet sweep-
ers, tires, underwear and hosiery. As
a matter of fact, we have representa-
tive houses in all of these lines, but
they happen to be so unmindful of the
opportunity this edition offers to as-
sure our mercantile friends of their
presence in this market that they have
overlooked the best bet of the year. I
am sorry to be compelled to chronicle
this lapse on their part and hope our
fiftieth anniversary edition next year
will be able to present a complete
representation in all lines, without the
omission of a single house in any
wholesale or manufacturing line.

I called on a manufacturer of cor-
sets in a neighboring city one day last
week. He told me the business had
been established about twenty years
and the managers had never spent a
penny for advertising, catalogues, cir-
culars or illustrations. I am informed
that the volume of goods shipped is
now no larger than it was the first
year the organization undertook to
function, which naturally leads to the
conclusion that the policy of keeping
its products from the attention of the
trade is anything but a progressive
one.

 

My attention has been called to the
effort now being made by our foreign
friends to supplant our factories in
certain lines with goods produced un-
der different conditions than the
American workman faces. Russia is
shipping into this country large quan-
tities of fruit cookies which are being
sold at 6% cents per pound, freight
paid as far as Omaha. The National
Biscuit Co, obtains 24 cents for the
same class of goods. The Russian
manufacturer, in addition to assuming
the freight, pays 35 per cent. duty and
10 per cent. brokerage. Germany is
shipping im scissors—stamped “Made
in Germany,” of course—which can be
sold by the jobber at 85 cents per
dozen, as against $3 per dozen charged
for American made goods. Japan is
shipping to this country electric light
bulbs at 32 cents which cost the Gen-
eral Electric Co. 38 cents for the ma-
terial alone, without considering the
labor involved. Some decisive action
must be taken by our Government to
eliminate this sort of competition or
serious consequences will ensue.

I regret to mote the death of
William C. Edgar, who was for many
years the chief owner and dominant

(Continued on page 23)

 
 
 

 

10

MICHIGAN

 

TRADESMAN

Forty-ninth Anniversary

 

FINANCIAL

Both Hoover and Roosevelt Have
Complicated Issue.

Both the statement of
Hoover and that of Governor Roose-
velt on the war debts generally have
been considered as clarifying the issue.
From one point of view this is true
and the statement of the President
was an especially lucid analysis of this
economic problem, as well as of his
At the same time both state-

 

President

position.
ments added
rank importance.

complications of first

The complication added by Presi-
dent Hoover is in connection with the
payments of December 15. His pro-
posal here, while appearing to offer
an easy way out for England, actually
would create a condition which that
country necessarily would be exceed-
ingly loath to accept. The stand of
Governor Roosevelt also adds diffi-
culties in the December 15 payments,
but as well, and perhaps more import-
ant, changes the entire outlook in the
ultimate handling of the war debt
issue.

It will be recalled that President
Hoover took the position that the
December 15 payments should be
made and that then the whole question
should be reopened in the light of
changed economic conditions. At the
same time he suggested that in the
case of England, although the country
was not mentioned specifically, the
transfer problem might be solved by
this installment being made “to our
account in foreign currencies.” These
funds would be transferred or con-
verted into dollars later “from time to
time as the situation of the exchanges
permits.” It also was specified that
there would have to be “guarantees as
to value of such currencies.”

Superficially, this proposal appears
to have everything in its favor, Actu-
ally, however, it would put us to a
very large degree in control of the im-
mediate financial destiny of England.
This would result from the fact that
the United States Government would
have a deposit of approximately
twenty million gold pounds in London.
Presumably, according to the Hoover
proposal, this would be withdrawn as
the “exchanges permit.” With a fluc-
tuating currency, however, this reser-
vation becomes meaningless unless we
become directly involved in the stabil-
ization of the pound sterling. Need-
less to say, this country has no such
intentions. In the final analysis,
therefore, it would mean that the rate
of the pound would be at the beck and
call of the United States Government.

It may be granted that our Govern-
ment would take a thoroughly un-
selfish attitude toward this deposit and
would never withdraw it in order to
exert pressure or at a time when such
withdrawals might embarrass England.
The fact still remains, nevertheless,
that the deposit would be an over-
hanging risk which so long as it re-
mained would tend to prevent com-
plete confidence in the British pound.

Governor Roosevelt’s statement has
two important aspects. In the first
place, it tells France, in effect, that she
has little to hope for in the way of a
revision of her debt. This, in turn,

i eit se SRA ITOH

serves as notice to England that she
must approach this country  inde-
pendently if she desires a reduction in
the debt and must give up any idea of
working with France on this point.
The significance of this is apparent if
the close similarity of the original
British and French notes is recalled.

The second significant aspect of the
Roosevelt statement is that it puts the
entire issue into the political field. By
his opposition to commissions and his
suggestion that diplomatic channels
be used for all negotiations he re-
early
consideration of the debt
question. This in the first
place that in so far as the support of
the President-elect is concerned any
study of the question must be delayed
until after March 4. What will happen
after that time remains an open ques-
tion. On the surface it would appear
that Governor Roosevelt has become
an economic reactionary. This is such
a change from his usual position, how-
ever, that it is not easily accepted. It
may be, and this is nothing but a sur-
mise, that there are plans afoot of far-
reaching consequences and that Roose-
velt is working along the line of “open
covenants secretly arrived at.”

Ralph West Robey.
[Copyrighted, 1932.]

moves the possibility of any
economic
means

—_2+~->___
Europe Better Understands Modern
Industrialism.

The consent decree recently issued
in the Radio case and the postelection
announcement of the Attorney Gen-
eral that a vigorous antitrust policy
will henceforth be maintained have
served again to raise the question of
revision of the Sherman law. The
fact that the Administration has only
three months more in office has led to
further study of Democratic pro-
nouncements on this subject.

The reason we have not made more
progress in this connection, and’ are
not likely to make much in the early
future, is the fact that consideration of
the questions involved has been left
entirely too much to the legal profes-
sion. Until we realize that much more
is involved than mere changes in the
terms of our antitrust laws, or in the
practical enforcement of them, we are
not likely to improve our position
much.

What we need is a reappraisal of
the broad social and economic policies
embodied in these statutes and the
formulation of new policies so far as is
needed. Practically all proposals for
modification of the Sherman law are
consciously or unconsciously based on
the thought of evading the responsi-
bility for the formulation of such
policies by “passing the buck” to the
courts or to “commissions.” Such
plans are unsound in conception and
are unlikely to work in practice,

When the subject is viewed from
a broad economic standpoint, as it
must be, it at once becomes apparent
that there are a number of related
problems that need attention first, the
most important and obvious being our
foreign trade policy. It would prob-
ably be as undesirable to enforce cut-
throat competition on vastly over-
built industries cut off from foreign
markets as it would be futile to ex-
pect real competition under any law

among other industries granted

 

monopolistic positions. by prohibitive
tariff rates.

We must first make up our own
minds if we wish industry to stand on
its own feet in a world economy. Hav-
ing reached a definite decision, we
should then be in a position to deal
intelligently with this perennial anti-
trust question.

There will still be plenty of broad
economic and social questions left for
decision before the time comes for dis-
cussion of legal mechanisms. Practical-
minded thought on these subjects has
proceeded much further in Europe
than here, where almost no realistic
consideration has been given them.
The experience of European countries,
particularly Germany, with its old and
extended system of cartels, furnishes
much wholesome food for cogitation
on all phases of this problem. On this
side of the Atlantic we have continued
to pay lip service to older laissez faire
doctrines at the same time we have
drifted into conditions that often bear
no relation to such theories.

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Until we have fully recognized these
facts and laid out at least the ground-
work of a philosophy concerning them,
we shall hardly do more than tinker
with our antitrust laws.

[Copyrighted, 1932.]
—_—_> +.

Aerial transportation has also been
enlisted by the Master Electric Co. as
a business aid. Prospects located by
the sales force are flown to the factory
in the company’s own plane. Inspec-
tion trips through the plant, lunch and
a talk with President E. P. Larsh fol-
low. Prospects are flown back to their
home cities before dark. By bringing
them to the plant the sales message
is intensified, service facilities and
manufacturing methods are effectively
demonstrated. Costs aren’t great.

 

3 West Michigan's
oldest and largest bank
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the basis of sound polli-
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THE

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Forty-ninth Anniversary

Analyzing Industrial Securities.

In order to analyze any security, it
is essential that complete and frequent
reports of earnings and reliable figures
be available at all times.

It is true that some corporations do
not report their earnings with prompt-
ness and truth, but the investor usually
is forced to accept the statements of
the large corporations as a true reflec-
tion of their operations.

Investment of funds for safety is an
entirely different type of investment
than that placed for speculation, in
which the investor is discounting the
future. In either case, reliable informa-
tion must be had.

In the last few years the directors
of our large corporations have realized
that the public insists on facts to pro-
tect their investments and if these
facts are not given, the public has
switched their investments to com-
panies where they can obtain this in-
formation. The investor must have
these points in mind before studying
corporations.

In the last ten years accounting work
has had a big part in corporation man-
agement and facts are available to the
present management of our industrial
concerns about which their predeces-
sors knew nothing. Accurate cost ac-
counting methods have been developed
at which former managements merely
guessed.

Managements now look to the
strength of their treasury, upkeep of
property, improvement of methods and
of markets rather than inflation of as-
sets and income accounts in order to
declare unearned dividends.

This progress has given intelligent
methods of competition with less at-
tention paid to destructive break up
of rival concerns. J. H. Petter.

——+2 >
Proceedings of the Grand Rapids
Bankruptcy Court.

Yrand Rapids, Dec. 1—In the matter of
Connelly & Son, Bankrupt No. 4735. The
final meeting of creditors has been called
for Dec. 12. The trustee’s final report
and account will be approved | at such
meeting. There will be no dividend for
ereditors. : i

In the matter of George B. Ferris,
Bankrupt No. 4893. The final meeting of
creditors has been called for Dec. 12.
The trustee’s final report and account
will be approved at such meeting. There
will be a first and final dividend for
sreditors.
_ the matter of Russell U. _Yeo, Bank-
rupt No. 4918. The final meeting of cred-
itors has been called for Dec. 12. The
trustee’s final report will be approved at
such meeting. There probably will be a
dividend for creditors.

In the matter of Warner Stores, Inc.,

Bankrupt No. 4923. The final meeting
of ereditors has been called for Dec. 12.
The trustee’s final report will be ap-
proved at such meeting. There probably
will be a first and final dividend for
erdeitors.
In the matter of Ernest T. Gaffney,
Bankrupt No. 4750. The final meeting
of creditors has been called for Dec. 12.
The trustee’s final report will be ap-
proved at such meeting. There probably
will be a dividend for creditors.

In the matter of George McCullom,
Bankrupt No. 5050. The sale of assets
has been called for Dec. 10 at the prem-
ises formerly occupied by the bankrupt
at 917 Third street, Muskegon. The as-
sets consists of plumbing and heating
equipment, office furniture and fixtures,
appraised at $2,218.56. All interested in
such sale should be present at the date
and time above set forth. _

In the matter of Olivet Elevator Co.,
Bankrupt No. 4967. The sale of assets
has been called for Dec. 12 at the prem-
ises occupied by the bankrupt at Olivet.
The assets consist of salt blocks, coal,
fence post, flour, scales, elevator with
built in equipment, etc., appraised at
$485.50. All interested in such sale should
be present at the date and time above
set forth.

“in the matter of Edward Greenspan,
doing business as the Fair Store, Bank-

"Fred G. Stanley, and Clair C.

MICHIGAN

rupt No. 4808, final meeting of creditors
was held Oct. 18. Trustee present in
person. Trustee’s final report and ac-
count approved and allowed. Claims
proved and allowed. Bill of attorney for
bankrupt and attorney for petitioning
ereditors approved. Balance of accounts
receivable and certain shares of stock
sold at auctoin. Order made for payment
of administration expenses, preferred
claims, supplemental first dividend of 10
per cent. and final dividend to creditors
of 16.37 per cent. No objection to bank-
rupt’s discharge. Meeting adjourned
without date and files will be returned to
clerk of District Court in due course.

In the matter of Leo P. Ritzenhein,
Bankrupt No. 4529. The final meeting of
creditors has been called for Dec. 12. The
trustee’s final report will be approved at
such meeting. There probably will be
no dividend for creditors.

In the matter of Joseph E. Wilson, Jr.,
Bankrupt No. 5036. The first meeting
of creditors has been called for Dec. 16.

In the matter of Jay Ten Elshof, Bank-
rupt No. 5057. The first meeting of cred-
itors has been called for Dec. 16.

In the matter of Enna J. Tammens,
also Known as Earl Thomas, Bankrupt
No, 5062. The first meeting of creditors
has been called for Dec. 16.

In the matter of James H. Derks,
Bankrupt No. 5051. The first meeting of
creditors has been called for Dec. 16.

In the matter of Frank Easterbrook,
Bankrupt No. 5061. The first meeting of
creditors has been called for Dec. 16.

In the matter of Carl F.. Skinner, doing
business as Carl F. Skinner & Sons,
3ankrupt No. 5027. The first meeting of
creditors has been called for Dec. 19.

In the matter of Harry Hyman, doing
business as Hyman Furniture Co., Bank-
rupt No. 5028, first meeting of creditors
was held Nov. 28. Bankrupt present in
person and represented by Joseph S.
Folz, attorney. Creditors represented by
Nevers of
the Lyoh Mercantile Agency. Claims
proved and allowed or objected to. Bank-
rupt sworn and examined before reporter.
Report of custodian considered and ap-
proved, ML N. Kennedy, Kalamazoo,
elected trustee; bond $2,000. Meeting
adjourned without date.

Dec. 1. We have received the sched-
ules, order of reference and adjudication
in the matter of Harold E. Thomas,
Bankrupt No. 5065. The bankrupt is a
resident of Kalamazoo, and his occupa-
tion is that of a truck driver. The sched-
ules of the bankrupt show assets of $170,
which sum is claimed as exempt to the
bankrupt. The liabilities are listed at
$1,641.80.

Dec. 1. We have received the sched-
ules, order of reference, and adjudication
in the matter of Charles G. Porter,
Bankrupt No. 5064. The bankrupt is a
resident of Vicksburg, and his occupation
is that of a merchant and salesman, in
business for himself. The schedules of
the bankrupt show assets of $4,050.72,
with liabilities listed at $11,242.45. The
sum of $400 is claimed as exempt to the
bankrupt. The list of creditors of said
bankrupt is as follows:

Village Treasurer, Vicksburg ____$ 45.00
Ferris Oswalt, Vieksbure 2... 1,000.00
Adam Bartell Co., Richmond, Ind. 20.22
Kal Pant Co., Kalamazoo -. 142.60
Nu-Way Stretch Co., Adrian ___—_- 13.04
Star Paper Co., Kalamazoo _..___ 3.41
Culver Mfg. Co., Winchester, Ind. 2.39
M: Gimbel & Sons, Chicago _.____ 2.75

1

1
€. BD. Osborn Co.” Chicago =. | 1913
schultz Rosky ©o.. Chicaso:_ — . 8
i. Rosenstein & Sons, Rochester,

IN i 125.71
Silver Trouser €o0., Chicazo ‘5
B. Shilkrout & Co., St. Paul, Minn. 11.75
Great Six Co., Winoma, Minn.
Symons Bros, Sarinaw 0 71.45
Ralph W. Hayden, Rockford, Ill.__ 23.71

Chicaso Kahn Bros., Chicago __-. 21.00
Lamb Knit Goods €o., Colon ____ 64.50
Marx & Haas Korrekt Co., St.
Reus «NiO. ea BOR ST
Munsing Wear Corp., Minneapolis,
Min = 26 9.52

Merit Clothing Co., Mayfield, Ky. 54.67

W'm. Northgrave, Fennville _______ 26.80
Winner House, Vicksburg ________ 33.45
Watterson & Denio, Rochester,
IN 32.69
Ehrman Mfg. Co., Terre Haute, Ind. 25.78
H. D. Lee Mercantile Co., South
Bend. Pid ee 26.70

Farmers State Bank, Vicksburg 1,362.00

Bank of Pulton, Bulton -... |. 2,698.56
Farmers State Bank, Vicksburg 1,000.00
Charles Woodruff, Vicksburg ____ 25.00
Mich. Bell Tele. Co., Vicksburg__ 2.50
Mich. Gas & Elec., Vicksburg ___ 6.00
First State Bank, Vicksburg ____3,750.00

Dec. 2. We have received the sched-

ules, order of reference, and adjudication
in the matter of Edwin L. Coats, Bank-
rupt No. 5066. The bankrupt is a resi-
dent of Freeport, and his occupation is
that of a merchant. The court has writ-
ten for funds and upon receipt of same
the first meeting of creditors will be
caclled. The schedules of the bankrupt
show assets of $2,679.01, with liabilities
listed at $1,093.19. The sum of $2,350 is
claimed as exempt to the bankrupt. The
list of creditors of above named bankrupt
is as follows:

John McLravy, Hastings __._______$185.00

TRADESMAN

Harry Marshall, Delton _.......__. 500.00
Flastings Co-Operative Elevator

©o., Hastings _____ eee 71.80
Marland Oi! Co., Hastings __.______ 200.00
Mishawaka Rubber & Woolen Mfg.

Co, Mishawaka, Ind. 9 = 74.39

Baum-Gartner, Toledo, Ohio ____-_ 40.00
Bermy Secd €Co., Detroit 22.00
Dec. 3. We have received the sched-
ules, order of reference and adjudication
in the matter of Haze Barnebee Mears,
3ankrupt No. 5067. The bankrupt is a
resident of Kalamazoo, and his occupa-
tion is that of a grocery clerk. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called. The schedules of the
bankrupt show assets of $123, which sum
is claimed exempt to the bankrupt. The
schedules list liabilities of $485.14.

Dec. 3. We have received the sched-
ules, order of reference, and adjudication
in the matter of Stanley Kozminski,
Bankrupt No. 5068. The bankrupt is a
resident of Grand Rapids, and his oeccu-
pation is that of contractor and farmer.
The court has written for funds and
upon receipt of same the first meeting
of creditors will be called. The schedules
of the bankrupt show assets of $2,880,
with liabilities listed at $3,095. The sum
of $2.350 is claimed as exempt to the
bankrupt.

Dec. 2. On this day first meeting of
creditors in the matter of U. S. Pressed
Steel Co., a corporation, Bankrupt No.
5033, Was held. Bankrupt present by C.
V. Brown, president but not represented
by attorney. Creditors represented by

Fred G. Stanley and Jackson, Fitgerald
attorneys, and Grand

& Dalm, tapids

 

UNDER THE TOWER CLOCK
ON CAMPAU SQUARE

11

Credit Men’s Association. Clarence V.
Brown sworn and examined before re-
porter. Claims filed only. M. N. Ken-
nedy, Kalamazoo, elected trustee; bond
$160. First meeting adjourned to Dec. 16.

In the matter of Lewis H. Diamond,
Bankrupt No. 4731. The final meeting
of creditors has been called for Dee. 19.
The trustee’s final report will be approved
at such meeting. There will be a first
and final dividend for creditors.

i

If you think the world is all wrong,
remember that it contains people like
you. Three-fourths of the miseries
and misunderstandings in the world
will disappear if we step into the shoes
of our adversaries and understand their
viewpoint.—Gandhi.

—_>--

The Washington branch of a New
York millinery house leans heavily on
the aerial service. Patrons may select
delivered to them

three hours

have it

York

a model,
from New
later.

some

 

 

Analysis of any se-
curity furnished up-
on request.

e

J. H. Petter & Co.

Investment Bankers
343 Michigan Trust Building
Phone 4417

 

 

 

 

 

 

 

 

Ally Your Business

with a bank that will help you, in every way,

to take advantage of the opportunities

which you enjoy here in Grand Rapids - -

a city of diversified industries.

THE GRAND RAPIDS SAVINGS BANK
has been an essential factor in the develop-

ment of Grand Rapids for over 61 YEARS,

and _ its

connection here.

GAO L7O

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

EXPERIENCED, PERSONAL
SERVICE adds much to the value of a

 

 

  

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President —
Eckert, Flint.

Secretary — Herman Hanson. Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; John
Lurie, Detroit; E. B. Hawley, Battle
Creek; Ward Newman, Pontiac.

Randolph

 

Self Government in Business Cannot
Be Dispensed With.

are like

“Grocers sheep,” says one

tl a pe as V7 “rT L ae
who knows them well. “They

1
ee

diwadays

 

ee “EES c4t.
TOLIOW, Nave toi

7s
pisnments.

To that we

crs afte never
oS

ways behind.
ing condition,

is no question.

 

 

What, then, is the answer?
for one thing: That self-government
in any man’s own business is an ele-
ment he cannot do without is to

 

attain even moderate success.
This

reading

line of thought is evoked on
how certain grocers are try-

ing to get together to establish fifteen
days as the limit of credit. Rules are
to be set and rigidly maintained. “If
we can do that, all will be hunky dory”
is the theme.

3ut if and when such joint deter-
mination is had, after all the circulars
and letters are distributed and a date

set for the start, then what? Car
not

we
visualize it all?

The day set for full effectiveness of
the ; Smith, grocer,
and! his first caller is Mrs.
Jones, who has traded with him long

1
new rules, John

opens up

and whose account already stands at
plenty in amount and far beyond any
sound rules for time.

Not to take
thing is certain:

What happens?
time for details,
That rules
rules, what occurs that first morning
depends on John and his own indi-
vidual force of Mrs.
Jones’ character is stronger than his,
she will buy what she wants and it
will be added to her already over-
sized bill, while John will weakly alibi
himself on the ancient but far from
honorable basis that Mrs. Jones is “an
exception.” He'll end up with so many
exceptions that the new plan will fail,
so far as he is concerned.
just where he was before.

one

Or 0

character. If

He will be

His neighbor, Tompkins, will bene-
fit from the new system mainly be-
cause he has never needed anything
to speak of except his own sound busi-
ness sense and his characteristic back-
bone, by which his own rules always
have been enforced.

It may be accepted as an absolute
postulate that the man not
captain of his own business soul can-
not be helped by anybody or any-
thing. Associated effort illustrates
this fact. For where you find a high
average of success among many men
you also find that each individual of
the whole is a man of strong personal
character.

who is

    

 

 

 

MICHIGAN

 

. :
backed by a

 

The nus went it
alone facing com-

a“ 7 ia ae.
10on as keen as anybody

 

In tour years we bought our

property with both busi-
residential space to rent.

tid
ee
seem to indicate that the onera-
seem To it sate tiidt tiie pera

sound.

 

“My experience with this form of

2 ° - : -
advertisement has quite tavor-

ification seem-

been

q *
1 and class

detail

 

ae
able, the
“9 eo 1 1 1 + . 2
ing to meet what should be the primary
1

object of all advertisement—to impart

  
   

le information as fully and clear-
ible. I have taken some
1

and occupied much time in the

 

poss

 

vor to place before you a com-
nsive list and index of qualities of
most goods in my line to the end that
you may have a

lent
1ent

durable and conven-
form of reference, approximately
correct in the majority of articles and
useful, notwithstanding the liability to
changes in market values.”

Somebody asks “How could such a
price list be valuable over a year?”
The answer is indicated above. Find-
lay stated that prices must fluctuate
with markets; and the fact that his
prices did so fluctuate—up or down—
in immediate response to market costs
was So steadily demonstrated that cus-
tomers had complete confidence in his
manner of dealing.

The point here to be noted is that
in no essential has sound business
practice been changed in the interven-
ing half century. The confidence in-
spired by consistently fair dealing jis
the foundation of every successful
business to-day, as it always has been.
And that goes for every business—big,
little, individual or chain, including
both corporate and voluntary.

There is a sale tax in Pennsylvania.
Detailed requirements are sufficiently
intricate to indicate what government
supervision must always entail. This
tax is an emergency one; but let us
incline to the belief that it will never
be discontinued. For discontinuance
of any burden any of our governments
succeeds in placing on our shoulders
simply is not done. Those of us who
have favored certain kinds of taxes
will be apt to realize they have played
with a buzz saw.

An Ohio College of Commerce has
inaugurated a special course for em-
ployers and employes in the manage-
ment of an independent store. That is
the right plan—that the trade do its
own investigating at its own expense,
the interested, progressive retailers. do-
ing their own studying. Far better
that than more bureaucracy and its
entailed costs on the tax rolls, plus
ponderous procrastination in getting
out results. -

(Continued on page 22)

  

Forty-ninth Anniversary

TRADESMAN

 

   

WHAT WILL |
SHE BUY?

HAT customer in your store? She'll

like the brand-new recipes in the
““Uneeda Bakers”’ modern cook book,
“Menu Magic.” They will make her a
better customer for scores of products
on your shelf. Push the line that pushes
your sales. . e

NATIONAL BISCUIT COMPANY

Uneeda Bakers

Uneeda

 

 

 

 

 

 

 

 

 

New Prosperity
The MONARCH Way

“See It in Glass—Buy It in Tin”

A WISCONSIN grocer writes us as follows: “What a difference it has made
to change our store about—so clean, and easily kept so. The display of

Monarch Foods is doing good work forus. Our trade is as much pleased with the
change as we are. Two clerks can do the work which formerly took three.

This story, in substance, has been repeated to us hundreds of times by
independent grocers who have fixed up their stores the Monarch Way. The
expense is small—results will gratify both you and your customers.

We furnish everything needed—Display Brackets, Pickle Stand, Flood
Lights, etc.—all on attractive terms.

© Sold Only to Independent Merchants e

------------MAIL COUPON NOW-----------5 iM
REID, MURDOCH & CO., Drawer R. M., Chicago, IIl., Dept. MT-12
Please tell me about ““The Monarch Way” to new Prosperity.

Name

Address.

1
! ;
1 I
| i
1 I
1 I
i I
1 1
!

 

 

 

 

Forty-ninth Anniversary

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E Y°. Abbott, Flint.
Secretary—BE. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Panids. date nat daridced

 

Sugar as an Aid in Cooking Meat.

There are several methods by which
the flavor of meat may be improved
and made savory and of greater appeal
to the appetite, Caroline B. King, a
leading authority on cooking, tells ‘the
Sugar Institute.

“The base of these methods,” she
says, “is the seasoning, sauces, spices,
marinades and strong juiced vegetables
all being employed to add savoriness
to the finished dish and increase the
rich flavor of the meat. In preparing
these marinades, sauces and acces-
sories, also in cooking the meat itself,
the judicious use of granulated sugar
is advised—it mellows the flavor and
increases the delicacy of the finer cuts,
induces a crisp, quickly formed crust
which seals in the juices,
gravy to brown quickly
slight piquancy to it.

causes the
and adds a

“In the preparation of the less
tender sections of meat, sugar pro-
duces gratifying results. In searing

these meats, a method usually follow-
ed, the addition of sugar to the salt and
pepper rubbed into the meat, produces
a carmelization which adds immeasur-
ably to the flavor of both meat and
gravy.

“When roasting meats it is recom-
mended that a small quantity of sugar
—say one teaspoonful—be added to
one teaspoonful of salt, one-quarter
teaspoonful of pepper and one table-
spoonful of flour—and this mixture
rubbed thoroughly into the surface of
the meat, which is then placed in a
roasting pan without water or other
liquid and seared in a hot oven (500
degrees F.)—then, if necessary, from
a half to one cupful of hot water may
be added and the cooking continued
at a lower temperature.

“Many ‘housewives have preferred
not to salt meat before cooking it, be-
lieving that the salt draws out the
juices, but by adding sugar to the salt
and other seasonings this will not be
the case, as the sugar carmelizes very
quickly on the meat’s surface, prevent-
ing the flow of the juices. Meat, salt-
ed before cooking, is of much more
delicious flavor than when the salting
is done later.

“When steaks, chops, meat patties,
etc., are to be broiled, it is well to sea-
son them with a mixture of salt, sugar
and pepper in the proportion of one
teaspoonful of salt, one teaspoonful of
sugar and one-quarter teaspoonful of
pepper, then place them on a well-
heated broiler which has been rubbed
with suet or other fat and broil as
usual. This treatment in no way adds
sweetness to the meat—it merely in-
tensifies its delicacy and flavor.”

Here is a dish to try:

Run through the grinder one pound
of chuck or round of beef and one-
half pound of lean pork; add one small
onion minced, one green pepper, very
finely chopped and one pimiento cut
in small pieces. Season with 1% tea-
spoonfuls of sugar, 1 teaspoonful of
salt, 14 teaspoonful each of pepper and

the

MICHIGAN
paprika. Add 1 cupful of soft bread
crumbs, and one well beaten egg. Mix
all very thoroughly and shape into a
loaf. Dredge all over with a mixture
of 1 teaspoonful of salt, 1 teaspoonful
of sugar and 2 tablespoonfuls of flour.
Place in a dripping pan in a hot oven
and leave to cook without liquid for
twenty minutes. Then add 2 cupfuls
of canned tomatoes, or a can of tomato
soup, 1 small onion chopped and a very
small piece of bay leaf. Continue
cooking for 30 to 40 minutes longer.
Serve on a hot plater, strain the gravy
into a gravy boat.

——>->
To Boost Ham Sales.

Now to mention a few
which a dealer possibly can increase
his ham sales. One way which seems
to appeal favorably to housewives is
for the dealer to make arrangements
with a baker or a restaurant owner to
bake hams for his trade. This can be
done at a low cost and is an added
service which appeals to many house-
Wives.

One of the most important -points
about increasing ham sales is to dis-
play hams where customers can’t help
seeing them. Put them out in the
store where customers have to walk
around them. Put signs up that stare
the customers in the face, telling how
good the hams are and what a good
buy they are. Put them in the win-
dows of the store and leave the lights
on at night. Feature hams in the ad-
vertising that the store does.

e+ _—
A Business Man’s Philosophy.

Few of us in the United States ap-
preciate how unique is our business
press compared to that of any other
country. Nor do we properly evaluate
the advantage we gain from the super-
iority of our business papers.

A letter from N. D. Lafuerza of
Havana, Cuba, reads:

“To my mind, one reason why
American business men are so rich in
their activities and successful in their
enterprises is the wealth of literature
on business which has created a busi-
ness philosophy powerful and most
fascinating. Only the anemic and
brainless can remain indifferent to the
inspiring and energizing influence of

ways in

the wise and well-prepared business
literature published in the United
States.

“It is a fact that the Spanish busi-
ness man, with few exceptions, lacks
impulse and! daring because he is de-
ficient in training and weak in enter-
prise. How different it would be if
he had a more thorough training and
a more energetic attitude toward op-
portunities and possibilities.”

It is not a happenstance that the
American business man’s vision of his
job energizes him and makes his work
a grand adventure. An ably edited
business press has been an important
factor in the development of this de-

sirable condition William Feather.
—_ ++ >___

Meat markets should get a slice of
Christmas shopping, too, think
certain members of the meat trade. In
order to encourage the giving of hams
and bacon as holiday gifts, parchment
wrappings printed in holiday designs
and colors have been developed.
——__> >
Wishing won’t work without work.

TRADESMAN

13

ee ee ee es g

Standard Grocer and Milling Co.
Holland, Michigan

2D 0D 0 SD 0 ED 0 GD (:

Cash & Carry Branches on East 8th St.,

Holland, and

318 Ellsworth Ave., Grand Rapids.

Supply Depot for
Independent Grocers Alliance of America
An organization of more than ten thousand Independent

wholesale and retail grocers operating in 38 states.

> (SD (SD (D> (SD (SD () <D- ()-<D- () ED -() ED -() SD () -D- (:) D(

 

 

Buy and Use

Michigan Made

Beet Sugar

—the world’s finest—100% pure, for all purposes.

. Buy Michigan Made Beet Sugar and you help 35,000
Michigan wage earners and farmers.

Farmers and Manufacturers Beet Sugar Association

 

 

Bay City, Michigan

i
-~
~
a
i
a”
i
~
i
ad

 

 

A NEW

SALES-BOOSTING

Ss ‘of

i COF FEE

Product of
STANDARD BRANDS
INCORPORATED

 

DISCOVERY!

The average man or woman has
of 5 cups a
day, provided the coffee is fresh.
That’s a new scientific discovery,

a ‘coffee tolerance”

now featured in Chase & San-
born’s Dated Coffee advertising.

Capitalize on this new appeal and
get your share of the increased
business by pushing this famous
brand that’s always fresh. Besides
regular profits, you'll gain the

additional advantages of the

Standard Brands Merchandising Plan of—
frequent deliveries, small, fresh stocks, small
investment and quick turnover.

CHASE & SANBORN’S
Dated COFFEE

 

 

 

  

HARDWARE

Michigan Retall Hardware Association.
’ President—Chas. H: Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

 

Some Christmas Suggestions For the
Hardware Dealer.

The Christmas selling campaign has
now reached a stage where it is too
late to bother with preparations. If,
here and there, things go wrong, all
you can do is to make a mental or bet-
ter still a written note of the weak
spot, in order to correct it next year.

But while it is too late for prepara-
tory work, much can be done as you
go along to make your Christmas
campaign run more smoothly. It is
well to bear in mind that the Christ-
mas season inyolves a certain amount
of tension, alike for salespeople and
for customers. Buyers and sellers are
apt to get on each other’s nerves. And
there will be times when you find both
your salespeople and your customers
exasperating.

This is all the more reason why you
should strive to maintain a constant
good humor and to inculcate the same
spirit in your salespeople. Your sales-
people, less experienced than you are,
will be pretty sure to model their de-
portment on yours; and if you keep
cheerful and good natured, with a
kindly smile and a pleasant word for
everyone, the example will have a good
effect on your business and will pro-
mote the efficient working of your
store organization.

Mistakes are bound to occur, es-
pecially where temporary salespeople
have been taken on for the Christmas
period. But mistakes are most fre-
quent where the merchant, in hiring
his extra help, gives them a few vague
hints and leaves them to work out
their own salvation. Take a little time
at the start and a little time afterward
to encourage and direct your new
helpers, if you have any. Constant
nagging is bad, of course; but friendly
and helpful suggestions are desirable.
Encourage courtesy in dealing with
even the “most exacting customers;
and take time, too, to stress the im-
portance of accuracy.

Accuracy is important at all times;
and especially important at the Christ-
mas season. Yet now, more than at
any other season of the year, careless-
ness is apt to cause mistakes. “More
haste, less speed” is an adage for the
busy salesman to keep in mind.

You will save a lot of trouble and
annoyance if you take time to show
your helpers the importance of doing
everything just right. Unless the
stock on display is carefully looked
after, there is always the risk of
articles getting mixed or mislaid. Cus-
tomers pick things over and fail to re-
place them where they belong. Ar-
ticles that come in parts frequently
get mixed. Unless the clerk is very
careful, he may put away part of one
article with part of another. The dif-
ference is so slight that in the hurry
of packing it is overlooked: but it is
pretty sure to be discovered when the
customer unwraps the package at
home. Which means a return trip,
or a special trip by the delivery truck,
and, anyway, a lot of annoyance to all
concerned,

MICHIGAN

There is the risk, too, of getting
articles in the wrong box, marked with
the wrong size or description. Then,
when a call comes for a certain size
Or a certain article, the salesman
glances at the outside of the box—and
another mistake is made, to be cor-
rected at a cost of extra time and an-
noyance. Ora sale may be lost under
the impression that the size wanted is
out of stock.

It pays to guard against such mis-
takes. Speed is necessary; but speed
should not be purchased at the price
of accuracy.

Accuracy in filling orders and mak-
ing deliveries is also important. When
you take an order for delivery, be sure
to get the name, street and number
correct. Put these down legibly, so
that the delivery man will have no ex-
cuse whatever for making a mistake.

It will pay you to keep an eye on
the goods and to see how the season-
able lines, and especially the gift lines,
are moving. It is always sound’ policy
to clear out the gift lines completely,
if you can, rather than carry them
over. With hardware staples there is
little depreciation; but gift lines fluctu-
ate in popularity. New lines are con-
stantly being introduced, displacing
older lines. So push your gift lines
early and hard.

In this work of pushing the season-
able goods, enlist the hearty co-opera-
tion of the entire staff. Get them to
realize the importance of clearing out
the Christmas gift lines. If you
notice some line that seems to be
lagging, get them to suggest that to
customers. Feature such goods in
your interior display, and give them
window space if you can spare it. Use
show cards and price tags, advertise
the line, and in short put behind it
some real selling effort.

Suggestion is helpful in salesman-
ship. At Christmas time it is par-
ticularly helpful. Puzzled customers
don’t know what to buy. The wide-
awake salesman suggests some article,
and it is snapped up. Customers are
eager for suggestions that will help
them solve their gift problems. <A
difficulty is that some salespeople’s
minds are so conventionalized in re-
gard to Christmas giving that they
overlook a lot of possibilities. They
think only of the few limited articles
that everybody thinks of. Yet there
are gift possibilities in a host of hard-
ware lines—staples, at that.

A retired farmer one Christmas was
getting a Christmas present for his
wife. The dealer showed him cut
glass, hammered brass, and a varied
array of conventional gifts, around the
$5 to $10 price. Nothing seemed to
suit. Between times the old farmer
indulged in reminiscences of his own
and his wife’s hard-working days on
the farm, the threshings, the meals
tediously prepared on the old cook
stove.

“Why not buy your wife an electric
range?” asked the hardware dealer.

Inside a few minutes the dealer had
made a $140 sale where previously he
had not dreamed of Christmas gift
possibilities.

It often pays to suggest some un-
usual line, not generally associated
with + Christmas; or some everyday
article whose gift possibilities are not

SE he BR Devoe

TRADESMAN

generally appreciated. A good many
customers are anxious above all things
to avoid duplicating somebody else’s
gift. In any event, the more varied
your list of suggestions, the surer you
are to make a sale.

See that your staff are prepared to
make intelligent suggestions to cus-
tomers. You should, of course, have
a printed or mimeographed list of
suggestions, as comprehensive as pos-
sible; but the salespeople should be
prepared to supplement this list by
word-of-mouth advice.

Victor Lauriston.
— ++ >—___
A New Way To Collect.

A graduate of a business college with
no business experience, secured a posi-
tion as book-keeper with a department
store. This store had a system of
giving its old accounts to an attorney
for collection and always allowed this
attorney an advanced fee on them.

On the books of this book-keeper
was a very old account that the col-
lection department was unable to col-
lect. It was turned over to the attorney
and an item made out reading, “Ad-
vance cost on suit $5” which the book-
keeper was to enter on this account.

The book-keeper, not knowing any
better, entered the account and sent
out a bill to the customer reading, “Ad-

Forty-ninth Anniversary

vance cost on suit $5,” the book-keeper
thinking the customer had made a pay-
ment on a new suit.

Next day the customer, to the sur-
prise of all, rushed in, spoke his piece,
and paid all that he owed. He under-
stood, although the book-keeper did

not.

 

@ FRIGIDAIRE»
ELECTRIC REFRIGERATING SYSTEMS

WITH
FAMOUS
COLD
CONTROL
AND
HYBRATOR

  
    

 

 

All
Models
on Display
at
Showreom

 

 

 

 

 

F. C. MATTHEWS & CO.

18 E. Fulton St. Phone 93249

 

 

 

AWNINGS, TENTS,

500-508 Monroe Ave.

Complete Line of Camp Equipment For Sale or Rent.
WE MAKE ANYTHING THAT CAN BE MADE FROM CANVAS.

CANVAS BELTING MADE TO ORDER.

GRAND RAPIDS AWNING & TENT CO.

Phone 85145

COVERS and SAILS

Call us for Awning Storage.

Grand Rapids, Mich.

 

 

ASSOCIATED

Phone 93401

 

 

The Outstanding Freight Transportation Line

State Regulation means Complete Protection.

ASSOCIATED TRUCK LINES
108 Market Ave.,
Agency Offices in Principal Cities of Michigan.

TRUCK LINES

of Michigan.

Grand Rapids, Mich.

 

 

 

Retail Hardware Mutual Fire Ins. Co.
Minneapolis, Minnesota

 

>

In fairness to yourself and your business

Don't tolerate high insurance costs. It merely robs you and
your business of extra profit. Federalize your protection and
you will benefit from reduced insurance costs. Federal pro-
tection is not cheap protection—it is the very best. The
cost is lower because of selection of property insured and
no stockholders to share in profits. Policyholders share the
profits in these efficiently managed companies. Your request
for additional information will be welcomed.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Minnesota Implement Mutual Fire Ins. Co.
Owatonna, Minnesota

“

Hardware Dealers Mutual Fire Ins. Co.
Stevens Point, Wisconsin

 

 

GRAND RAPIDS

 

Manufacturers of SET UP and FOLDING PAPER BOXES

PAPER Box Co.

 

SPECIAL DIE CUTTING AND MOUNTING

G R AN D

a a

 

DS, MI

C HIGAN

- .

 

s

 

s

Forty-ninth Anniversary

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. C. Pratt, Grand Rapids.
First Vice-President—Thomas P. Pit-

kethly, Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor.

Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Plans of Dress Guilds Watched.

Popular price lines of dresses for
the early Spring season will be open-
ed next week, the showing involving
a much shorter difference in time be-
tween the higher price and volume
selling dresses than marked the Fall
season. Much stronger emphasis will
be placed on style originality in the
popular-price garments, reflecting the
creation of several “guilds” in the
various price classifications of the in-
dustry. The effect the guilds will have
on the merchandising of dresses be-
cause of the efforts to combat piracy
and ‘to secure strict adherence to 8 per
cent. discount terms is being watched.
So far the efforts to check piracy are
concentrated more on its elimination
on the part of firms in ‘the same price
group, according to comment yester-
day.

—_++>___
Urges Trust Law Change.

A demand for revision of the anti-
trust laws to protect business against
unfair compettion was made last week
by David L. Podell, former special as-
sistant attorney general of the United
States, who declares that no expan-
sion of employment can develop until
business can co-operate legally in the
marketing of goods at a reasonable
profit. Speaking at the monthly
luncheon of 'the New York Trade As-
sociation Executives, Mr. Podell put
responsibility for a helpful change up
to the next Congress. It is in the pub-
lic interest to protect legitimate busi-
ness against the depressing prices
exacted by buyers or forced by an
over-supplied market, he said.

—_>+>___

Price Found Major Gift Factor.

While necessaries figure more prom-
inently in gift buying than was the
case a year ago, a good percentage of
customer buying is of merchandise
which cannot be classified as strictly
useful or needed, comments on early
holiday trade indicate. Many con-
sumers are buying with price limits in
mind, rather than the strictly utilitarian
character of the merchandise. The
popular limit this year, it was added,
seems to be around $5, and by far the
volume sale of gift and semi-gift mer-
chandise will be at this figure or be-
low it for individual items. Ready-to-
wear, with the exception of children’s
wear and women’s intimate apparel,
so far has not shared in the early gift
buying to any extent.

—_~+-.___

Fall (1933) Gloves May Advance.

If lines of gloves for Fall (1933), to
be opened next month, are based on
replacement prices for skins, they will
show an advance, according to R. E.
Bolles, president of Fownes Brothers
& Co. Within the last ninety days
kidskins ‘have advanced about 50 per
cent., pigskins 25 per cent. and mochas
about 15 per cent. Road salesmen, he
added, have just returned from. their
Spring (1933) trips, with the volume
running about half of the adwance

MICHIGAN

bookings for last Spring. Sales of
women’s gloves this Fall have far out-
stripped men’s lines, Mr. Bolles said.
The cold snap a few days ago brought
a sharp increase in the demand for
men’s lines, with pigskin and mochas
outstanding,
—_+-- +
Clarinets Lead Instrument Sales.
Clarinets now rank ahead of saxo-
phones in current sales of musical in-
struments. Amateur musicians favor
the clarinet and, with buying by pro-
fessionals at low ebb, the saxophone
has fallen behind. Clarinets to retail
from $35 to $50 are the best sellers.
In string instruments the guitar is
outselling other types, particularly in
the $10 to $50 retail ranges. While
sales of drums have dropped, being in
demand mainly for the larger sym-
phonic jazz orchestras, fife-and-drum
outfits have shown a spurt due to their
use by American Legion posts and
similar organizations. Toy instru-
ments are meeting a good call for the
holidays.
—_>-~>—___
Acetate Crepes Continue Active.
While some sampling is being done
of printed silks for Spring, the bulk of
activity in the silk trade continues to
be centered on acetate crepes which
are still in limited supply. Of the 12,-
000,000 pounds of acetate yarn pro-
duced annually, about half goes to the
dress trade and a still smaller quan-
tity is available for the production of
the rough crepes. The popularity of
the acetate goods will lead to their use
as prints, but the printing adds ma-
terially to the cost. A level around
$1.75 will be established for these
goods in one quarter. It is felt that
the bulk of the prints will be on pure-
dye rough Cantons and printed rayon
sheer goods.
—_~+-++___
Launch New $10.50 Dress Group.
A committee of the newly organized
Dress Creators’ League of America,
comprised of leading firms in the
$10.50 field met at the Western Uni-
versities Club last week and discussed
a code of ethics and the determination
of uniform opening dates for the early
Spring lines of members. Organiza-
tion of the league, which will function
as an independent group, was com-
pleted at a meeting held later. A con-
stitution and by-laws were adopted.
Membership will be limited to $10.50
firms who maintain their own design-
ing department and foster originality
of style. Protection for such styles
will be a chief objective.
—_—__*--
Mills Drop 50 Cent Boys’ Hose.

Buyer insistence on the cheaper
grades of boys’ golf hose has forced
the leading mills to drop entirely the
50 cent. retail lines for Spring and. to
concentrate on. goods selling from 25
to 35 cents for department stores and
19 cents up for chain organizations, it
was learned here yesterday. A few
weeks ago when the Spring lines were
prepared, consisting mostly of mer-
cerized cotton styles, the largest pro-
ducers included a 50 cent retailer in
their ranges, but the total lack of re-
sponse to these numbers compelled
mills to eliminate them. Several years
ago, it was pointed out, the 50 cent
number was the lowest price available.

TRADESMAN

Plain Effects Planned in Jewelry.

Emphasis on metal trimmings in the
midseason showings at Paris is held to
indicate a good outlook for plain metal
effects in novel jewelry for the coming
Spring season. Samples are now being
prepared, with the new lines to be
shown around the middle of January.
Plain gold and silver effects, or items
featuring a combination of colors, are
expected to prove good sellers. Re-
orders on holiday lines have been com-
ing through in good volume and have
been spread over many items. Firms
making drinking and smoking acces-
sories, as well as jewelry, are booking
a good business, particularly on long,
thin cigarette cases, retailing at $5 for
plated enamel types and up to $25 for
ones of sterling silver.

—_>+-___
Spurt Helps Costume Jewelry.

The spurt since Thanksgiving Day
in retail sales of costume jewelry is
reflected in the good volume of re-
orders reaching the wholesale markets
this week. The new business has
largely centered on popular price items,
but considerable in the way of clear-
ances of higher price goods is also
being done for special retail pro-
motions. The bulk of the orders is
for bracelets, earrings, clips and dress
ornaments and several types of neck-
laces. Both gold and silver effects in
plain versions and stone-set items have
been called for. Increasing interest
was shown in jewelry for evening
wear.

—_>-.___
Apples Hurt Canned Fruit Sales.
While special sales of canned fruits

are temporarily holding up current
business, competition from apples,
available at the lowest prices since

1914, is cutting into the volume. Dis-
tributors as a whole are placing few
orders with canners, but the latter are
more confident on the long-range out-
look and are working to speed ship-
ments on earlier contracts. More
favorable conditions in late Winter and
early Spring are expected by canners,
as the total apple crop is off about one-
third from last season and the supply

of citrus fruits will be smaller.
———~---.___

Broad Range of Toys Bought.

Early retail activity in toys is de-
veloping in a fairly broad range of
items. While dollar volume is running
under a year ago, in some stores the
number of units sold so far this sea-
son is ahead of a year ago. Dolls and
doll and dress outfits give signs of
selling very well. In mechanical toys
emphasis is being given ‘the lower price
points which a number of retailers are
making special features. Deliveries by
manufacturers are reported by resident
offices as slower than they would like
to see at this time.

—~+>>___

Low Cosmetic Stocks Favorable.

One favorable aspect of the situa-
tion in toilet goods is that when retail
buyers go to the market. after Jan. 1,
their purchases will not be reduced be-
cause of stocks on hand, according to
Albert Mosheim, president of Tre-Jur,
Inc. Even if the dollar volume of
holiday sales is off by 25 per cent.,
there will be no accumulation of goods,
as stores have not stocked up. So far
as units are concerned, the trade in

15

cosmetics makes a good comparison
with a year ago. Retailers are stressing
items from $2.50 down, with activity
noted in sets of bath salts and soap,
powder compacts and lipsticks, and

bath powders.

Corset Lines Ready Next Week.

Lines of corsets for the Spring sea-
son are being completed and will be
shown next week, manufacturers re-
port. The new offerings will stress the
use of rubber thread elastic cloth, with
the models continuing to be of the
fitted type, which were featured during
the Fall. Indications are that in vol-
ume selling merchandise, garments to
and $2.95
Levels

retail at or below the $1
price points will predominate.
of $8, wholesale, for the former and
$22.50 for the latter are being more
widely established in response to the
wishes of volume outlets.
2»
A Business Man’s Philosophy.

A reader writes that the advice
“Save Money” is of no help to him.
Two banks in which he had savings
failed and the money he put into three
mortgages. is either gone or frozen.
Finally, after making a $500 down
payment and thirty-two payments of
$50.75 on a home he is out of a job
and can’t raise enough money to pay
a small grocery bill.

“If you will give the wage-earner a
formula for saving his savings I am
sure that the toiling fraternity will
appreciate it,“ he says, ‘‘Pessimistical-
ly speaking, it looks as if the poor
working man pays the fare for every-
body’s joy ride and all he gets is the
pleasure of working.”

Comment: Everybody knows that
the tragedy of the man who wrote the
foregoing could be multiplied by many
millions. Every reader has probably
suffered in degree from the
evaporation of capital that was thought
o be conservatively and securely in-
vested.

Professor T. N. Carver of Harvard
University once said that the best
form of social service was the con-
servation of the savings of people.

It should be possible for some group
of men of unimpeachable integrity and
judgment to set up a National organ-
ization for handling the savings of
people of small means. Banks and in-
surance companies approximate such
a service, but since the deflation of re-
cent years the mortality among small
banks has been serious. Many people
thought that the investment ‘rusts
would adequately fill the need, but
their record has been far from perfect.
Possibly branch banking is the answer.
With diversified risks spread
hundreds of communities it is incred-
ible that a bank could fail.
Well-established insurance companies
are probably 99 per cent. safe.

William Feather.
—_-~>__

A Boston store has inaugurated a
complete bridal service through which
every wedding requirement, from in-
vitations to wardrobe, may be had.
Advice on decorations, music, travel
plans, etc., is also provided, through
a woman especially retained. Her
residence has been fitted as a model
for newlyweds and both her home and
services are open to the store’s cus-
tomers.

some

over

strong

 

  

16

 

HOTEL DEPARTMENT

Things Seen and Heard on Trip To
Mexicala.

Los Angeles, Dec. 3—An interesting
and newsy letter from Mrs. Emma R.
Snell, Kalamazoo. For at least a
decade this charming individual has
been connected with Hotel Columbia,
in the Celery City, in connection with
the catering department, and is de-
servedly popular with the public which
she serves. Mrs. Snell is an individual
who could convert an autumnal “feed”
of a threshing crew into an epicurean
feast of the “400,” with the simple
waving of her magic wand. She tells
me of wonderful changes undergone in
the Hotel Columbia, of new food ser-
vice, banquet accommodations and, not
the least of all, indivdual installation
of radio service in each guest room,
demonstrating that the enterprising
owner, Frank Ehrman, still continues
his march of progress. Also that the
institution is favored with deserved
patronage.

 

 

The Detroit Free Press, in a recent
issue, tells a story of how J. Henry
Pichler, president of the Detroit Hotel
Association, and resident manager of
the Hotel Statler, started his career
because of a weinerschnitzel. In his
native town of Linz-on-the-Danube,
Austria, he chummed with the hotel
keeper’s son and so had free access to
the kitchen. One day he came in just
after the chef had finished preparing
the dish which he still remembers was
“nice and brown.” Right then and
there he decided that a hotelman, sur-
rounded by such food, lived the ideal
existence, and as soon as he was 14 he
was apprenticed to the aforesaid ‘hotel
keeper. That was thirty-five years
ago, and, except for three years as
translator in the American diplomatic
service, he has been in hotels and
clubs ever since. While serving as an
apprentice he was told that no Euro-
pean hotel man could succeed who did
not know several languages, so he
went to Paris and then to London and
next found himself in the American
Legation in Lisbon. He came to the
United States in 1906, and, after study-
ing American hotel methods, took a
job with the Union League Club in
Chicago twenty-three years ago and
has only had two others since. He
was with the Chicago Athletic Club
twelve years and then went to the De-
troit Statler, where he is now resident
manager, seven years ago.

 

In keeping with the policy adopted
by many of the leading hotels of the
country, I read the announcement that
Webster Hall, Detroit, the palatial
bachelors’ hotel of the Motor City, has
reduced its rates to $6 per week. To
me this would look as though the
rock-bottom had been reached.

 

Among other refreshing tidings to
be found in the newspapers, as Will
Rogers would “remark,” is the state-
ment that one of the big Illinois life
insurance companies has been forced:
into the hands of a receiver, due to
the fact that the Stevens family, ex-
tensive hotel operators in that city, and
who controlled the company referred
to, borrowed $11,000,000 to carry on
their enterprises, both of which, the
LaSalle and Stevens are having their
financial troubles.

 

On the other hand, out here in Los
Angeles, the Hart brothers, one of
whom passed on last year, make a
showing of an estate exceeding three
millions, all accumulated in hotel op-
eration from the beginning of a very
small restaurant serving 15 cent meals.
The surviving brother, Dwight Hart,
operates the two Rosslyn hotels, and
rumor has it that it is about the only
institution of its kind here, which is
a long ways out of the red.

 

 

MICHIGAN

Just 250 miles away, to Mexicala I
was induced to take a trip the other
day. Mexicala—gay, colorful Mexican
border city long famed as a literal
oasis in the desert and the goal of
many a Californian on pleasure bent—
is finally coming into its own as an
ideal winter resort for those who seek
a combination of matchless climate and
a close contact with Mexican manners
and, must I say it, Mexican beverages.
Mexicala, combining as it does, the
typical border-town color with both
modern and primitive Mexican condi-
tions is one of the most interesting of
all the border cities which I have visit-
ed. It has been generaJly regarded in
the past as offering nothing but the
lure of the bar, cafe and gambling
club and countless visitors have never
gotten beyond the first few streets
where these attractions hold sway.
However, recently, Imperial Valley
people have begun to develop the dis-
trict into a winter resort. A new and
very fine hotel has been constructed at
Calexico, on the American side, and
the area already begins to take the
rightful place among the Southland’s
noted winter attractions. In the first
place there are at Mexicala something
like 18,000 inhabitants and contrary to
popular belief, the majority of them
are not addicted to bull-fighting or any
of the kindred parlor sports—just or-
dinary folks, seemingly pretty well
satisfied with what the gods have
parceled out, and happy in the belief
that they will be provided for in some
way by Providence. They have here
a cotton gin, soap factory and a couple
of breweries, and it is the capital of
“Baja” (Lower) California, which
means that there are a lot of govern-
ment buildings, and, I am informed,
some very excellent educational insti-
tutions. It is a charming place, and
its modes of living are as variegated
as its industries. Modern bungalows,
equipped with every convenience, with
well-kept lawns prevail everywhere.
One portion of the city, however, turns
back the pages of progress and reveals
a part of the populace living in the
most primitive fashion. Tule thatched,
adobe huts with dirt floors provide the
shelter. A little patch of ground upon
which beans for frijoles and corn for
tortillas are grown, provides the living.
Down South of Mexicala, about 25
miles, is an extinct volcano, known as
Black Butte, which we were ‘prevailed
upon to inspect. Presumably largely a
matter of sentiment, for Southern
California has many such offerings
without going particularly out of the
beaten path to inspect them. Here we
found an old patriarch, 90 years old,
who makes a living by selling salt
procured from mineral springs in the
neighborhood—all supposed to have
great curative qualities. Those Mexi-
cans must ‘surely find some curative
qualities in some of their springs, or
something, for one seldom hears of a
doctor among them, and they certainly
absorb food that would destroy the
lining of the ordinary human stomach.
The roads down this way are not so
bad. Plain dirt, but well packed, and
seemingly undisturbed by very much
traffic. The country. all around here
is plentifully sprinkled with squatters,
Mexican peons, who manage to get
along very well in their simple way.
Irrigation, in a very crude way, is in-
dulged in, but since the market for
cotton has been so unsatisfactory, little
produce except that actually required
for local human subsistence is raised.
Mexico does not offer the only attrac-
tion to the winter tourist in Imperial
Valley. There is the International
Golf and Country Club at Calexico
which offers an excellent course to
players. This is said to be the only
golf course extant which presents
hazards of the type to be found here.
Two of the fairways parallel the bor-
der and the golfer who drives out of
bounds cannot go over into Mexico to
retrieve his ball as he is not at a port
of entry. I always insist that a lot of
these border towns, and even many of

TRADESMAN

Forty-ninth Anniversary

 

 

HOTEL

OJIBWAY

The Gem of Hiawatha Land
ARTHUR L. ROBERTS
Deglman Hotel Co.

Enjoy the delightful Govern-
ment Park, the locks, the

climate and drive.
Sault Ste. Marie Michigan

 

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—tLocation Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon fe Michigan

 

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

—
oe

 

HOTEL ROWE

We have a sincere
interest in wanting to
please you.

ERNEST W, NEIR

MANAGER

 

 

Sy Ra EI ROR RNR DES UE SE IES CEE OATES SR SESE EE AEE AEDT EIEN

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

 

Strictly modern and
fire - proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

750 rooms — Rates
$2.50 and up with
bath.

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms—400 Baths
Menus in English

MORTON HOTEL
PHILIP A. JORDAN

Manager

—— ||

 

 

,..

cane

 

f,...

uae diners

Forty-ninth Anniversary

MICHIGAN

TRADESMAN

17

 

those across the border, are well worth
a visit from tourists who come to
California. While the climate may not
be so different from what one find’s in
the_vicinity of Los Angeles, there is a
local coloring, at once historical and
romantic, which is not to be found
elsewhere within so convenient a scope.

Although the matter is in the hands
of the courts, there seems to be a sort
of siege imposed in the affairs of Hotel
Franklin, Detroit, instigated by the
probating of the James estate. Mrs.
Sarah M. James, part owner of the
hotel, and granddaughter of Mrs.
Warner, a direct heir, is what one
might be called a voluntary prisoner.
She is simply “holding the fort” for
further anticipated action, but it is
claimed she is really free to come and
go as she pleases.

 

One of the popular moderate priced
hotels of New York, has arranged to
donate ten per cent. of its rooming
facilities for the benefit of deserving in-
divduals, temporarily out of employ
ment, particularly what is known as
the “white collar’ contingent. Rent
will be waived for six months and
eventual payment, if desired, will be
waived for three years. Where the
hotel is long on accommodations,
which are useless for the time
being, this seems to be a very happy
scheme for assisting the unemployed,
without any sacrifice of their self
respect. It is said, also, that a very
decided percentage of this type of
guests manage to pay out in some way
or other eventually.

 

It is a very wonderful thing for the
nations to adopt a new code providing
“humane methods” in war. Not any
nation will pay any attention to the
provisions of ‘such a code after it is
adopted. A humane war is a good
deal like an honest burglar or a non-
intoxicating beverage. If nations
could be brought up to the moral
standards of business men, and would
stick to their bargains, there wouldn’t
be any wars. It is the fact that every
diplomatic office in Europe has a fifth
ace up its sleeve that makes peace an
impossibility.

Arthur A. Frost, former manager of
the Morton Hotel, Grand Rapids, left
for Florida recently, where he expects
to remain during the coming winter
season. I am unadvised as to his fu-
ture plans, but with this signal ability
along hotel limes, presume I will soon
hear of ‘this having landed a comfort-
able job in the sunny South.

 

I regret exceedingly to hear of the
serious illness of my good friend Alvah
Brown, owner and manager of Hotel
Browning, Grand. Rapids. He is a
prominent member of the Michigan
Hotel Association, and well known
among the craft of the state.

According to all I can hear business
at Hotels Pantlind and Rowe, Grand
Rapids, is making a much more satis-
factory showing -at present than for
some time past. The opening of the
new civic auditorium, January first,
which jis to be connected by a $10,-
000 underground passageway with the
Pantlind, ought to prove of great
benefit to the latter.

Harold A. Sage, former manager of
Hotel Tuller, Detroit, and past presi-
dent of the Detroit Association, has
been. appointed assistant to Otis M.
Harrison, general manager of the De-
troit-Leland ‘hotel, a member of the
Baker hotel chain, Mr. Sage, though
one of the youngest operators in De-
troit, has ‘had a most successful career,
and I look to see ‘him “top of column,
next to reading matter,”
much older.

Hotel Tuller, Detroit, which has
been operated under a receivership for

before he is,

the past eighteen months, last week
was released therefrom and William
H. Walker, who had operated the hotel
as a receiver for the past year, be-
comes managing director of the house
and trustee for the bondholders com-
mittee operating under the Detroit
Trust Company. Mr. Walker has
made._an exceptional record as receiver
of the hotel, and by reason of econ-
omies effected. has enabled it to show
a profit during the term of his ad-
ministration, among them being a re-
duction in payroll aggregating 50 per
cent., as well as marked reductions in
the cost of heating and telephone ser-
vice.

Bear Creek Lodge, at Blaney Park,
near Hermansville, has been opened as
IXL Lodge, and will be operated
henceforth as a hotel. Many changes
have been made in the building. It
now has hot and cold running water,
as well as several baths. G. H. Earle,
president of the owning and operating
company, will have charge of same,
which will cater to the tourist trade.

 

John S. Packard, manager of Dear-
born Inn, at Dearborn, was in attend-
ance last week, at the meeting of the
Treadway Corporation, of which his
hotel is a member, in New York.

 

The Paris Hotel, Owosso, which
closed a short time ago under legal
proceedings, will be re-opened again
shortly, after being improved and
renovated. The name of the hotel,
under the new management, will be
decided by a local contest.

Hotel Mishawaka, Mishawaka, Ind.,
operated for several years by our good
friend Charley Renner, and who was
succeeded by Fred. Brill, a former
Renner employe, will now pass into
the hands of Mrs. Roman Zimmer, of
Lexington, Kentucky, a sister of Mr.
Renner’s, who retains ownership of
the property.

There is “much cry and little words”
over the Filipino situation in Califor-
nia. In fact it ts the act of making a
mountain out of a mole hill. The real
truth of the matter is that the Filipino
came to this counry expecting to per-
form manual labor, and he is perfectly
willing to do so, possibly at a wage
which does not conform to labor union
dictates, but much better than he
could ever hope to obtain at home.
They have been brought here at the
behest of certain large employers of
labor, mostly in agricultural lines, and
there are only a corporal’s guard of
them at the most. But one might infer
from the newspaper reports that their
numbers were legion and that they
were bloodthirsty in the extreme. The
Filipino is in. a most peculiar stuation.
He was never consulted when he was
brought under the jurisdiction of Uncle
Sam. He was simply dragged in by

 

the ‘heels, through the accidental entry

of Admiral Dewey in Manila Harbor.
He was exploited here and many were
brought here, their excellence as ser-
vants being widely acknowledged.
They are entirely guileless, harmless
and without the slightest notion of
making any trouble of any kind, and
they ought to be protected by the au-
thorities. It is true they think they
want freedom, that is a certain element
are continually ‘howling for it, but if
the Philippines were left to themselves,
without our National protection, they
would have a sorry time of it. Hence
we have a moral responsibility i in look-
ing after their welfare, either in this
country or in their far-off habitat, The
position of the United States—and all
white nations—in the Orient is like
carrying a basket of rotten eggs. They
will have to be kept under a guardian-
ship, to protect them from their neigh-
bors. The little brown boys are the
léast of our troubles there.

 

How many times in listening to dis-
cussions over the merits of various

hotels and restaurants, do I hear this
expression: “But he does serve good
coffee.’ And this notion of “good”
coffee seems to be an obsession with a
large majority of patrons of feeding
places. It is mighty poor economy to
try to put over cheap grades of coffee
on a discriminating public. And be-
sides that, there is no sort of saving
in. so doing. Anyone knows, or ought
to know, at least, that low grade
coffees, even if they possessed the
flavor—which they do not—are defi-
cient in “body” and do not go nearly
as far. Anyhow, good coffee is good
advertising for any institution, and at
its prevailing cost, should be used ex-
clusively.

 

A Washington scientist says one
noise can be used to silence another.
A case, I should think, where the
tinkle of the bell on the cash register
might in a measure, offset the sound
of moaning.

 

The hotel man who is not a member,
at least, of his own state hotel organ-
ization, is playing the game at a big
disadvantage. And he misses a lot of
the best plays because he is without
knowledge of all the rudiments of the
game. Association minded hotel oper-
ators are usually the ones who have
sense enough to take pointers from the
fellow who is a winner, and profit by
them, and it is more or less of a satis-
faction to feel that you belong to an
association which is accomplishing
something, even if your role in the
game is an unimportant one,

One of the speakers at a recent ho-
tel convention emphasized the import-
ance to the hotel man of spending
some time in the inspection of other
hosteleries, in order to keep in touch
with what is being done and under-
stand just the sort of competition he
is compelled to meet. Possibly you
will condemn in the other hotel some-
thing that, on your return home, you
will find in your own establishment.

Frank S. Verbeck.
——_-~__

A Philadelphia clothing store offers
to turn out a well-dressed man for
$50—starting from scratch.
fit is neat, complete,
wear, garters, shoes, _ shirt,
necktie, three-piece suit, belt or sus-
penders, hat, pipe and cane.

The out-
includes under-

socks,

2,
%

ELEVEN CHARTER MEMBERS.

 

Merchants Who Started With First
Issue of Tradesman.

The Tradesman most

of which

possesses a
distinguished roll of honor,
it is exceedingly proud. It comprises

the names of business houses which
have been on the subscription list of
the Michigan Tradesman ever since
the first forty-nine years ago.
The Tradesman doubts

publication

issue,
very much
whether any other trade
can present such a collection of faith-
ful followers as the following:

Amberg & Murphy, Battle Creek

Frederick C. Beard, Grand Rapids

F. H. Bitely, Lawton

William J. Clarke, Harbor Springs

O. P. DeWitt, St. Johns

J. L. Norris, Casnovia

Charles G. Phelps, Alma

Thompson Grocery, Newaygo

Walter Walsh, Holland

M. V. Wilson, Sand Lake

O. A. Wolbrink & Sons, Ganges

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

ALL GOOD ROADS LEAD TO
1IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mor.

 

 

Bakers of Quality
Bread and Rolls

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mer.

 

 

 

EGGS -

 

Muller Bakers, Inc.

COMPLIMENTS

JACOBSEN COMMISSION CO.

DISTRIBUTORS OF ESTABLISHED PACKING
HOUSE PRODUCTS.

701-702 Building & Loan Bldg.
Grand Rapids, Michigan

KENT STORAGE COMPANY

Grand Rapids, Michigan

EGGS -

Now shipping finest quality
APRIL and MAY Candled Whites or Browns

Wire or Write us for prices.

Ls

EGGS

 

 

 

 

18

MICHIGAN

ee

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director — Garfield M. Benedict, San-

dusky.

Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

Michigan State Pharmaceutical
Association.

President—F. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fletcher,
Ann Arbor.

Secretary—R. A. Turrel, Croswell.

Treasurer—William H. Johnson, Kala-
mazoo.

 

 

In Onion There Is Strength.

From time immemorial the onion has
been the theme of much vaudeville
humor, yet it is kindly humor. The
robust onion is, in fact, a he-man’s dish,
and as such is held in high regard.

We can imagine the original cave
man, accustomed to carve steaks from
the sabre-toothed tiger, browsing upon
off days among pale herbs and grasses,
and finding in them but little to es-
teem. Even such a battler, getting a
whiff of the original onion, doubtless
bore his prize to the family kettle with
every evidence of respect.

What is the onion?

The Standard Dictionary says:

“The edible underground coated bulb
of a biennial herb (Alium Cepa) of the
lily family.”

So the onion iis a lily. Laugh that
off. There has been many a _ joke
cracked about Bermuda raising, as
principal crops, onions and lilies. Quite
the natural thing, as it turns out—all
the same family.

At the Fountain.

If we elude argument over onions
fried, the onion is perhaps at its best
in a raw state, which makes it exceed-
ingly useful at the fountain grill. It
is easy to manipulate, and a little of it
goes a long way. Wisely handled, it
lends a wonderful fillip to milder in-
gredients, whether cooked or served in
sandwich form. Less aggressive varie-
ties afford suitable sandwich fillings in
themselves.

Onion Sandwich

Prepare a watercress butter by mix-
ing a little finely chopped cress with
creamed butter.

Spread this on circular slices of rye
bread.

Now from large mild onions take off
even circular slices about an eighth of
an inch thick. One slice to a sandwich.

This will give you a confection cal-
culated to cause the cognoscenti to call
for more.

Onion Butter.

Mix with creamed butter a little fine-
ly grated onion, not too mild. Fine
with the following fillings: Salmon,
sardine, cream cheese.

Spread your sandwich bread with
butter, and insert filling.
springtime, when

this onion
In the gladsome
young onions are in season, you can
add a few flecks of chopped onion tops
to our onion butter.

This is in the nature of “scenery,” but
scenic effects have their place in com-
pounding a sandwich. These flecks of
tender green add much to the appear-
ance of buttered sandwich bread. One
might, as an exhibit, show under a
glass cover one or two of these sand-

wiches open, that is, a slice of buttered
bread with the filling spread, and by
its side the companion slice spread
with onion butter flecked with bits of
greenery. When you are making such
fine sandwiches as these, it will pay
to take the public into your confidence.
Onion and Sardine Sandwich.

Spread rectangular slices of rye
bread with watercress butter. Drain
your sardines of oil, and use them

whole, alternating heads and tails. Give
the sardines a dash of lemon juice.
Then fill in the crevices with shaved
onion, not sliced or grated, but shaved.

Call in some connoisseur, ask him
to try one of these, and observe his
reactions.

This is raising sandwich making to
an art.

Onion and Baked Bean Sandwich.

Use white beans baked with pork,
the cooking being done outside. For
this sandwich we employ Boston brown
bread spread with watercress butter.

1 cup baked beans
1 teaspoonful grated onion.

Work this mixture thoroughly, and
when that operation is completed you
will have a paste. Spread your sand-
wiches with this filling.

The men will like this one.
Onion and Cheese Filling.
Ladies are not as_ skittish about
onions as they were in other days.
Plenty of them will admit frankly that
they like this robust specimen of the
lily family. But it is better to give
them a lighter admixture. For their
benefit try the following filling:

4 parts cream cheese,
1 part Roquefort cheese.
Enough grated onion to flavor.

Cream this mixture with sufficient
mayonnaise dressing to make a thick
paste.

We may spread this filling on ordi-
nary sandwich bread, on small rolls,
or on wafers. Wafer sandwiches are
nice for afternoon tea, or for formal
luncheon parties at the fountain grill.

Onion and Ham.

The ham sandwich has always been
a popular favorite, but peoplet get tired
of seeing ham only in sliced form and
yearn for something different. In
trimming a ham, too, we find meat of
excellent flavor not quite suitable for
slicing.

Run this through the chopper, and
run a little onion through with it. Use
the filling on bread spread with water-
cress butter.

Not only do we utilize odd bits of
meat, but also obtain a superior sand-
wich.

One day we had so many calls for
this sandwich that the boss got peeved
and ran all his sliced ham through the
chopper. He sold it, too, which result
soon brought back his customary smile.

Flavoring Salmon.

Salmon is a delicate fish, and delicate
dishes do not call for much onion.

To get a trace of onion flavor, try
this scheme. While preparing slices
of onion for onion sandwiches, imbed
them in a heap of flaked salmon, let-
ting stand for half an hour or so. Then
dig them out, dust them off, so to
speak, and use them as originally in-
tended.d

 

TRADESMAN

Your salmon goes to make salmon
They will have a slight
can be

sandwiches.
onion flavor, but no onion
found in the filling.

Customers are often mystified and
wish to know the secret.

They get to talking, and when they
talk favorably about our goods we get
valuable advertising. A bit of judicious
mystification isn’t a bad idea.

Chopped Raw Onions.

In serving a portion of baked beans
with a luncheon plate, one may for a
bit of novelty add a tiny portion of
chopped raw onions.

This order is quite distinct, and the
customer does his own mixing. It
makes a hit with onion enthusiasts, but
should not be served unless called for.

Places specializing in raw beef sand-
wiches frequently serve raw chopped
onions in this fashion.

Fried Onions.

Fried onions are a trifle too festive
to be cooked at the fountain. They
should be barbecued elsewhere, and
kept on the steam table.

Forty-ninth Anniversary

Once upon a time a party of us oc-
cupying a fishing shack at the sea-
shore cooked up an immense platter of
fried onions, and that was all we had
for dinner. A millionaire living not
far away smelt this out, and asked to
be invited. We could hear his wife
calling for him to come home to a fine
dinner, but he only said: “Let her yell.”

Such is the power of the fried onion!

Boiled Onions.

Boiling an onion subdues the vola-
tile oil. Consequently boiled or cream-
ed onions may be served at the foun-
tain grill with the utmost decorum.
They have not the. authority of the
onion raw or fried, but are often wel-
comed for old times’ sake by those
who admire this magnificent vegetable.

—_—_»-+>—__

Two objectives in distribution are
faster turnover, a shortened: period be-
tween production and consumption. A
New York restaurant chain performs
the notable feat of achieving both
ends by one means. It’s serving three
thick wheat cakes to an order instead
of the former five thin ones.

 

 

HOLIDAY

Distributors of

JowNey's -

 

Dinas

POPULAR SINCE 1865

CHoco,ares

CANDIES

PUTNAM FACTORY
NATONAL CANDY CO., INC.

Grand Rapids,
Michigan

 

 

 

1932

NOW ON

items for retail trade.

Displayed in our own building

Grand Rapids

HOLIDAY GOODS

Best Line We Have Ever Shown
We Invite Comparison as to Price and
Quality
Goods That Sell the Year Around

and some of the best imported and domestic

We have merchandise to suit every purse. Come—see—and
believe. All goods marked in plain figures, and we have sold
some good size orders of Holiday Goods this year—and we
expect a good year. You can’t sell unless you buy—and some
are always buying. This is your invitation to look it over.

38-44 Oakes Street—Second Floor
Hazeltine & Perkins Drug Co.

LINE

DISPLAY

Michigan

 

 

 

 

 

Forty-ninth Anniversary

a
a TT
mi Sascha

AR EE

 

 

Lines
of MI
Interest To Grand Rapids CHIGAN TRADES
Cc comme Tickets are now on sal ae
ontinued fr should h sale and you
The 1 om page 7 urry and get yours :
es uncheon serevd by ae aoe oh cold Call Bau. rs before they WHOLESALE D 19
ith Mrs. L. L. Lozier i e ladies, for full infor : aymond W. Bentley RUG PRICE
oe oe Price CURRENT
a a 2
beautifully a ecorations were  ]j g men grow by their mi Ss quoted are nominal,
a as eo Bright red ca little fellows make tl r mistakes and Acetic, N ae based on market the d
s and a Christn n- : ce them over : tic, No. 8, lb ay of i
1 : f a B . Ib. 06 G issue.
orated with tinsel a ee Harry Nash and wife left S wee Xtal a ne Aloes, Barbadoes os Pu., 1b.2 00
: we sel, tapers a : Oo spen : Saturda @arholic. Xtal. ip. %@ ed, Ib. got = Heml’k C +» 1b.2 00@2 25
were artistically arranged o nd ribbon ea : a few days in Pennsylva 7 oo 36 a Z Pe iste lb. nie i a pe Fanteae fee ig 1 00@1 25
ci highly colored napkin ne Me | most a through and_ will He Muriatic, Com’l. Cee u ee gta: ‘1 s00@1 78
ence. The ladi S were in evi- st of their time i : Spee Lee 0 Powd., lb. ___ @ 15 Lav. Flow., lb. 4 00@ :
adies s : e in Harris Nitric, Ib. __ 0344@ 10 A De 2 - Lav. Gard., 0@4 25
«ld Sopetie and ns can tempt the Charlie Ghysels, the Sal ties caste. We =, 7 2 2 ao e Lenan, ip. sit 2 oaeed =
much that nightma use one to eat so \*® busily smelted Sat : = tea man, a ae cs 03% ‘0 ae sorts, 1b, 15 . s Masia = 2 50
den thr res are madl : find so urday trying t » Ib, ---- 35 @ 45 A ic, Gran., lb a Orange ‘Sw ozs. @ 35
oughout the y rid- some one who w : - Alcoh [eects es ee : ie Be tee
: : : Oo : D ol : ; Ib. 2 a ganum, 4 25
night. balance of the fire insurance. ae one ae oa No. 5, pe Ib. 500 80 oe sat Z ole 1 00@
Mr. Garland. a memb up in Homer Bradfield’ ee wound Gee ea a ae 60 Guaiac, Fe. i @ 75 heme Ib. 3 BO3 z
2 ’ em 5 : : so oO Sar M5 0 u oo ] 25 2
oo council, gave son . of Kalama- asked him if he wanted fi as MGIEer enney a @ 60 Kino, fb nee 6 70 ay S tiers : 0°83
readings of poetr ae pemued interesting on his house. “No”. h re insurance Lump, ae a powd., Ib. @ 90 pe aa ozs. 50@ -
pen during the ve written by his own it on myself.” me said, “I want Powd. or Gra., lb. ou = fe Ib. ----— = be qe Wb... 1 50@1
: n ? : “ ae : 2”? sai a * , te a — 7
His talent for aes entertainment. fire insurance on yo , said Homer, Gucccmteoe oe a eae @ 75 B. sew ab 75
r cs : 7Ours Pp? «666 S AD, ._ = ee [ : "Saas
extraordinary and a composes is said Charlie, “I am sie — 2 i -----—-- 05% a s Ground, lb__ = @ 35 ceaaie” — #3004 is
ee renditions were ‘© Sct fired if I continu am going Carbonate, Ib. 05%4@ 13 gee white, 7 o> Gee. nm. .46)
deal mai ithusiasm. His subjects Bonk Heoteen” U 6 to Hide with atest: d@- 1 a2 ow a yn., Ib. -- 75 2
ainl J ma M 8 @ th 5 pea @1
y with the tr : ti H Upon being uriate, Gra., Ib. 0 30 No. 1 ' T rmint, Ib. 30 00
You never can tell aveling man. ioned further he stated ng ques- Muriate, Po., lb. - @ 18 No. 2. no ___ 1 1@s 00 shoe ni. «@ coun 25
de ee nu talent lies hid- P*5°°D8°T he did “oe : that being a Pound Arsenic @ 30 Pow., i ie i wet 75 Thyme. bg » 1 5001 78
a. . C. T. button but jus ee 07 oc vicar
Their nex : : just as sur oe 1cn, Bals @ 20 Pou Oney L green
i. xt meetin ; e as Frank : Copaib ans ne 2 r eaf, true, 1
949338 Thi g will be held Jan. more red signal ligt ran any Fir, Can Ib. -. 50 @ 80 ap 25 aS b. 6 00@6 25
: is date corres : they ghts in Muskeg We Gece Ib. 2 00@2 49 44%, 100s — Syn. ~~ 3 00@3 25
he nese UE © mee esponds with y would both wind up in on, Pera ia Ib. 65: @1 a e, Pressed, Wormseed. Ib. 75 @1 00
-&. 4. meeting. en na jai. and i wo Peon  Mydregen Pe Tormwood, Ibh_ 5 00@5 25
Mart Vermaire spent : t of a . would get fired soe Barks ; 5001 30 poultyaronen Peroxide : c Olle een 00@7 25
evening explaini ost of the is fatherly wa oo) Cassia arks % Lb 5 00@27 00 Castor, gal vy
: ng to Bill : Charley to : y, advised ES oon” 2 15 00 Cocoan - -- 1 35@1
there oe Ei oA Schriver ee — out plenty of life in- oan Ib. 25 @ 30 oe doo 18 b0 Cod i gi 22% @ =
ceipts at the big f n financial re- ¢ Lee induce Frank to tak Saigon % Ib. 20 @ 25 Madras, no Got See sal 10
we caught onl ig football games. As xamination for the eyes ppaigon. Po., Ib. 50 6 a Insect Po. eee be Seed Gals. 90@1 10
only occasional dri : Lo : m, Ib. Bel 60 Pur owder I ex., gal.

, es u Kuel fin pou 3 35 @, Ib. - ward, N 1 55@1 6
popes ean. rifts of the hne has ent . m, Powd 6 (tay. 2 @ 35 | o. 1, gal. 1 254 5
. , we drew our : rack ered into a _ Bim, @a, | Ib. 35 @ 4 bass 35 Linseed, ra 25@1 40
i é conclu et. Tt 's fe. new Elm, Gd, Ib.- G: Xt Acetat Linsee w, gal. 60@ 75
ees ee? Se ee re eS ne oa
staying hom : : re ou in his . e, cut, | 3ran. 25 @ 35 ext :

ee e doing their own kickin racketeering way will nis gentlemanly Soaptree, Po., ib, = ¢ 46 Wetrace Licorice @ 35 Glike gal. __ 1 25@1 35
€ depression d 8. of the i ae will make a success Berri 30 pe S, sticks, Mala a
don eet & ae a’ ays, the old +i e innovation. He has a -CESS coe lb. ies a Pils z= 150 @2 00 Paseo 2 50@3 00
nly built lik : ion with connec- ubeb, Po., lb. 15 Wat » tb. -. 40 Sperm, - -- 3 00@5
preserver, but it h e a life- a cutlery manuf : Tunica: ih lb. @ 80 ers, (24s) b @& aa eal gg 00
as to act as cern whereby acturing con- b. ---. 10 @ 2 L a Gi te oa -_i\ Sa =
Not to b aa y he can furnish s Blue V 0 Buch eaves ‘oe a ee
e outdone b A barbers ish shears to Pound itrio} B u, Ilb., short ~~ e Whale poi 65@
Wales y the Prince of ee ee meee Be @ 50 » gal. a
s, who tum of  pbuyi = a Instead of : @ 15 Buchu, P% ong~- @ - @200
horse pees eas wah 3 ee shears outright, the barber c. oe Xtal, > 06 @i1 — bull’ Ib. 25 . ° ei oe ar
» an irs Ss . : ag : + oo ‘ ye
a ea i elena ae ad ae pairs of shears as he may Pound _Sitestare 3 To. @ 380 Powder, a a 50@20 00
iad Like ee western Na- changes ] the end of the month og Catanher @ 10 ool ounces @ 40 ae ee 40: ees
: o., di s the X- oun age, P’d : 5 ‘ Z8., 2
stunts with his car Tha _ ae few ways has = for new ones. He al- : nt @@% Ai “ae ¢5 °° ~ = aT 506 9
He wa : nksgiving day. rst-class shears i : : Husa antharides Alexandria 5 : Paraffi 00@20 00
S) 1 ia » 1b aff
ae coming down from the North and the rental for them is ch n his kit Cline Powd. @1 50 pera - 50 @ 69 Pound - vg
when his car hit . if th E n is chea : owd. Gud. i ’ “a6en . Hanes @1
a : e per tha @1 2 s IDS 8 o 5
and did some a spot in the road eran purchase of them ste Crayons oa , te Ursi - — 20 é be 7 wei ws @
atic stunt : rial artists ci . ne il * ’d, lb. 5 ed grd., Ib. 40
were unpleasant : s which t are taking very ki ite, dozen @ 30 White d. 42 @ 5
in th o the arra y indly dustle -- @360 C e Lime » er lb. 3 5
cas dee es pei The supplying oe and Lou is already Can ander @6 00 Chieriae nee dz. @ 8 Pood darausie’ -
(ere) om. : ? r, ae CUCU a
felt ee escaped with a gene ae Lou fixes sie segs We hope Precipitated, Ib. ar 10 Pound Lycopodium —o Amb Reape e%
and some brui oo : er up, be repared, Ib. 35 Gp 5 5 er, Plain,lb
: ses. We hav are certain th : ’ cause we White. hi - 14 @ 16 M : @ 509 Amber, Ca ib. 12 @ i7
informed as t e not been f : at occasionally . lump, Ib. 03 Carb., ¥ agnesia Caan rb.,lb. 14 @
0 whether ‘ : ew precio spon we lose a Cc . @ 10 Car ho yes I 3 2 Li Vnhi., lb. 17 19
ae ce he immediately route. T us hairs by the pull- toa oe 1/16s, lb. . 3 woe oe Ib. 20 S 22
ay 1e of his own insurance ute. That operation is painful out Powder, ee @ oo é 2 oo lb. 22 @ >
well as devastating to tl ul, aS wm, Cloves E5 Oxide, light, 5 @ 7 Barrels er Paris Dental
A German inventor claims to h hair supply. he remaining oe ib. Ege sen } Menthol @ 75 Less, a pe @5 25
perfected a machi 1s to have red, lb. _- 30 @ dona Scie, 8ee 98
chine which i A_ barber’ Cocai “_ 425@4 69 Caustic, st’ mane
of translating any ees . capable mare Keen ue age <adnetiiies @inca . are 7 Bound _ Mercury @t 60 faa ks,lb. 55 @ 88
lish. This would be ih ae ee Chaplain 'R aie than his shears. pe24,2 —* - O scrpbtas at Se Acatat Potassium o*
read an insurance ane . thing to when he did es came in late avd Powdered, Ib. —- oo 7 “0 @10 80 Bicarbonate = = =
Ww 1 7 040) th oe oe es Gj y > ° ea
The “big news” ha oe face and aa i in he was red of bona Tartar Bulk Medd 12 96 eae Ib. 15 e =
Ray Bentley oe ie! broken. Really it took Ee like a fast freight. Pouna Fee “ one ane Ib. = 7 72
Year’s ev an of the New rec : im several minutes und = --------— 40 Ne. i, = @ « Xtal” ”
s eve party has div ecover his pois eo Dextri - ---- 25 @ 35 al., 1b. -. 1
iss acdeces a See Bie 8 some foe to eS and equanimity Yellow Pi igtogae Ss ne Cs 5 ag Ib. 7 @ 23
ine . y. He is hold- : is tardi r ite Corn, Ib. [: ide bh 06%@ 15 ied an
ing some informati knew so : : ness. We ; ib 0 °@ iE 6 bs = 5 ide, Ib. @. 28
ion back, but | i mething direful E li, —- %%@ 15 Perm -—- 3 64
e . : , here is : ul had Wi xtract N anganat
nough to be interesting. because Se ae happened ee Bact Yel- vo Dicniisine P ussite e, Ib. naese
The party a etd a th cotccutly fecovered ih me. When Licorice, aon af @1 82 owdered, lb. __ e he aun oo 80 @ 90
ing Hotel. There wi at the Brown.  tHat fis faithful st e announced Ficus @ 60 Pound Nux Vomica au" (a € ©
buff e will be dancing, a went eed or rolling stock Arnica, lb. Powdeccd al gen = ssia Chips
pultet luncheon, favors and f 7 nt out of commission O i stoc Chamomile a eo @ 8) red, ae i eg @ an fe. ib io il ae Sa 15 @ 20
ie oc auece weak Gat un aplenty. had to hoof it down t n him and he aoe. ‘lb. i @ 4 Aue” Essential 2 ous 25 @ 30
i : : ce , 5 ini
ee aa considers) “Of all the fifty poate a meeting. cea” Ib. -- @ 2 ae true, ozs. Q 5 0Z cans., ye @
: up, so sand miles Ameri it., art. §6 4 : 57
arranged to give the party for the yes a have roamed together ae soe a 35 @ 40 ane uc. 1 saan 35 — Ib. -~ 03%
sum of only $1.10 per person oe _ time I ever had to ik _ i po ormaldehyde, ane “ sae pene Ibs. 1 00@1 35 iis —
all be there . Let’s said Rad. Hi Pe eine haernanies 09 ee ee oe eee an i Se
: and welcor . His story wa : @ 20 nber, rect., Ib @100 ran. Ib. --- 10
little fellow, New Year ae ee cute he was marked present : a ane Powder, Ib. ~ — a rai “y ooel pd Xtal or P Wien
, , with the bl on the roll 2a @ 1 » 1b. ----__- ae CG r Powd
of horns a . are We. ie : oll call. G 0 Bergam -~ 4 00@4 25 Gran. . 1 @ 2
join Page So of joy. We can all by Mrs eee and wife, accompanied ro : — 5 @ 65 Cajeput, ib - a 5001 = Rochelis, ibs 2 @ 7
an i : s’ mo ce araw a a 75 ‘Soda, Ib a
eee ee Ce a bewhiskered end in Detroit oe ue the week  Brok., ina “4 Cassia, USP, ang — 25 eee 02%@ 08
ck into Mr. an Gro’ e eda , Ib. 2 25@2 60 A a
that the New Year will be Re oo Lypps’ mother a. Se whi, wake. 7 16 2 Cedar reat 4 ers Bicarbonate’ ib . @ 10
careful how it h ine ome in Northvi o her ite G’d.. Gerekl 35 Coml., aa austie, C 3%@ 10
andles ce orthville a : .. Ib. 26 e —ieein © o’l., Ib.
us for the next visit in Grand Rapid fter a few days Wile AXX light, @ 35 a ib... 7% @1 = Hy posalehite, Ib. - eg s
Conti a Hien a Cte. te 2 00@2 25 Sulphite, e, Ib. 23 @ 28
ae ee mae oe seein Fu
a Erizeron. ib. 4 00@4 28 «bry; Powa ib. U4@ 20
oe 85 F ealyptus, Ib. = 25 ilicate, Sol. %@ 20
Fennel ___ __ T@1 20 zal. 40 @ 50
Sea e ce 2 00@2 25 Gallons Turpentine
——.- fe Gi Gs

365 days.

 

 

20

MICHIGAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

—

 

= = aaa.

 

 

ADVANCED DECLINED
Kellogg Corn Flakes Pork ,
Post Toasties Lard
Evap. Milk
AMMONIA BROOMS Pears S
Parsons, 64 oz... 95 Leader, 4 sewed __-__ 3 45 Pride of Mich. No. 2% 2 25
Parsons, 32 oz. —..___ 3 35 Hustlers, 4 sewed ___ 5 50
Parsons, 18 oz. ______ 420 Standard, 6 sewed -. 7 50
Parsons. 10 oz. 270 Quaker, 5 sewed ____ 6 25
Parsons, 6 62. .._ 180 Warehouse _ 6 50
Roop 2 75 gecies Raspberries
Winner 5 Sewed __-_ 370 No. 2 --.-____________ 2 80
eee eT Saag r Prac. of Mich. No. 2__ 2 45
APPLE BUTTER Whisk, Ne. 3 =. 2 25
Quaker, 12-38 oz., doz. 2 00
oe 12-38 oz. hb Amsterdam Brands
ad ee cere Gold Bond Par., No.5% 7 50

BAKING POWDERS

Raval 2 oz., doz. 93
Royal 4 oz., doz. 1 80
oval, 6 oz., doz. __-. 2 2
209ai, 12 ev.; Moz. _.- 4 37
Royal, 2% lbs.. doz... 13 75
Bova, 5 ibs., doz.__ 24 50

  

rey
4) ricer neeeng

KC, 10c size, 10 oz. —- 3 60
KC, 15¢ size, 15 oz. ~- 5 40
KC, 20c size, full Ib._- 6 .
Ki, 25c size, 25 oz. __ 9 0

KC. 50c size. 50 oz. -- 8 “
ne” 5 ib. Bize 6 50
Ke, 10 th. size _____ _ 6 BO

 

BLEACHER CLEANSER
Clorex, 16 oz.. 24s — 3 00
[Agzie, 16 oz.. 12n -___ 2 15

BLUING
Am. Ball, 36-1 oz.,cart. 1 00
Boy Blue, 18s. per cs. 1 35

BEANS and PEAS

100 lb. bag
Chili Beans _____ 5 00
Dry Lima Beans 100 lb. 7 25
White H’d P. Beans 2 50
Split Peas, Yell., 60 lb. 4 10
Split Peas, Gr’n 60 lb. 4 25
Scotch Peas, 100 lb. -- 6 25

BURNERS
Queen Ann, No. 1 -. 1 15
Queen Ann, No. 2 -. 1
White Flame. No. 1

ane 2 flog; —.. 2 25
BOTTLE CAPS
Dbl. Lacquor. 1 gross
pkg., per gross ------ 13

BREAKFAST FOODS
Keilogga’s Brands
Corn Flakes, No. 136
Corn Flakes, No. 124
Peo, No. 224
Peo, No. 250.
Krumbles, No. 412 ___
Bran Flakes, No. 624
Bran Flakes, No. 602
Rice Krispies, 6 oz. --
Rice Krispies, 1 oz. --
All Bran, 16 oz. —..-
All Bran, 10 oz

ADO bo DOR et a Do be
or
>

27
Whole Wheat Fla., 24 1 90

Prize, Parlor, No. 6.. 8 00
White Swan Par., No.6 8 50

ROLLED OATS
Purity Brand
Instant or Regular

e a |
rececan gt INSTANT renin 13

>

  

Simall: 246 2 1 53
forpe, igs ... 2 1 85
China, iaree, 125 .- 2 70

Chest-o-Silver, 12 lge. 2 98
Glassware, 12s, large 2
Purity Oat Snaps, 24s 2 20

Post Brands
Grapenut Flakes, 24s
Grape-Nuts, 24s -_--
Grape-Nuts, 50 ~--.--
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal. No. 0

bo DD bo by SY > OTF C9 bo
on
=

Post Toasties, 365 —_. 85
Post Toasties, 24s —_ &5
Post Bran, PBF 24 __ 2 85
Post Gran PBF 36 _. 2 85
BRUSHES
Scrub
Solid Back, 8 in. ___ — 4 50
Solid Gack. 1 in. .-.. 1 %
Pointed Finds _..... 123
Stove
Shatter 222 1 80
No. 50 2 2 00
Peerless 220 2 60
Shoe
No. 4-00 2 25
No: 2-0) 2 3 00
BUTTER COLOR
Dandelion —- 2 85

CANDLES
Electric Light, 40 Ibs. oc

Plumber, 40 ibs. —.. 12-
Paratiine, 68 2... | 14 if
Parattne, 12s: 144%
Wiking. 2 40
Tudor, 6s. per box -_ 30

CANNED FRUITS
Hart Brand

Applies
No. 102 4 75

Blackberries

Pride of Michigan ____ 2 55
Cherries

Mich. red, No. 10... 5
Bea. No. 2 2. 3 00
Pride of Mich., No. 2 2 a.
Marcellus Red Se oe

Special Pie 1 “s
Whole White -------- 2 8

Gooseberries
No. 180 2 7 50

a Raspberries

No. 2 2 3 25
No. : ee eee ee 2 00
Marcellus, No. 2 ____ 2 35
Pride of Mich. No. —_ 2 90

Strawberries

 

CANNED FISH
Clam Ch’der, 10% oz.
Clam Chowder, No. 2.
Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz.__
Chicken Haddie, No. 1
Fish Flakes, small —_
Cod Fish Cake. 10 oz.
Cove Oysters, 5 oz. __
Lobster, No. - Star
Shrimp, 1, we
Sard’s, 4 Oil, — =. & 25
Sardines, y Oil, k’less 3 35
Salmon, Red Alaska__ 1 90
Salmon, Med. Alaska 1 :
Salmon, Pink, Alaska 1 2
Sardines, Im. \, ea. 6@ié
Sardines. Im., %, ea. 25

m DOR ee bo bo Go tS fo to
on
o

Sardines, Cal, _.. 110
Tuna, % Van Camps,
Ape. 1 75
Tuna, 4s, Van Camps,
Gog 1 35
Tuna, ls, Van Camps,
G02 60
Tuna, %s, Chicken Sea.
Gen 5

CANNED MEAT
Bacon, Med. Beechnut

Bacon, Lge. Beechnut 2 10
Beef, Lge. Beechnut 10
Beef, Med. Beechnut 50

Beef, No. 1, Corned __
Beef, No. 1, Roast __
Beef, 2% oz., Qua., sli.
Beef, 4 oz. Qua., sli.
Beefsteak & Onions, s.
Chili Con Car.. is __._
Deviled Ham, %s —____
Deviled Ham, %s  ____
Potted Beef, 4 oz. ____
Potted Meat. 4% Libby 52
Potted Meat, % Libby 80
Potted Meat. % Qua. 75
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 00
Vienna Sausage, Qua. 90
Veal Loaf. Medium __ 2 25

MDH Dt bo por m doo
oo
on

Baked Beans

Campbells - 2... 60
Quaker, 18 oz, 57
Van Camp. med. —_-__- 1 25

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Sauce, 36 cs. 1 70
No. 2% Size, Doz. __ 90
No. 10 Sauce —_._..._ 4 00

Lima Beans
Little Quaker, No. 10 ” 50
Baby, No. 2 os. 1 90
Pride of Mich. No. 2. 1 60
Marcellus, No. 10 -_.. 6 50

TRADESMAN

Red Kidney Beans

 

No; 10
No. 2 2. a | BD
BS Of 2220 60

String Beans

Little Dot, No. 2 ---. 2 2
Little Dot. No. 1 ---. 1 80
Little Quaker, No. 1_- 1 60
Little Quaker, No. 2_. 2 00
Choice. Whole, No. 2__ 1 90
Cut; No. 10) 2. 9 00
Cut Ne. 2.2 1 60
Pride of Michigan —-. 1 35

Marcellus Cut, No. 10_ 6 50

Wax Beans

Little Dot, No. 2 ---. 2 25
Little Dot, No. 1 ---. 1 80
Little Quaker, No. 1__ 1 45
Choice, Whole, No. 10 10 25
Choice, Whole, No. 2 1 80
Choice, Whole, No. 1 1 35
Cnt, Ne. 10 2.0 9

Cut, No. 2. 2...
Pride of Mich., No. 2 1 25
Marcellus Cut, No. 10_ 6 50

-
ac
oo

Beets
Extra Small, No. 2 -_ 2 50
Fancy Small, No. 2 -. 2 00
Pride of Mich., No. 2% 2 00
Hart Cut, No. 10 -__. 5 00
Marcel. Whole, No. 2% 1 35
Hart Diced, No. 2 --.. 90
Carrots
Diced, Ne. 2 85
Diced, No, .10 2 4 00
Corn

Golden Ban., No. 2. 1 20
Golden Ban., No. 10 10 00
Little Quaker, No. 1. 90
Country Gen., No. 2.. 1 20
Pride of Mich.. No. 1 80
Marcellus, No. 2 -.. 9
Fancy Crosby, No. 2.. 1 15
Whole Grain, 6 Ban-

tam, No. 2 —..-...__ 1 45

Peas
Little Dot, No. 2 — 220
Little Quaker, No. 10 11 25
Little Quaker, No. 2._ 2 15
Sifted E. June, No. 10 9 50
Sifted E. June. No. 2__ : 75
Belle of Hart, No. 2__ 1 75
Pride of Mich.. No. 2__ 1 45

Marcel., Sw. W. No. 2155
Marcel., E. June. No. 2 1 35
Marcel., E. Ju., No. 10 7 50
Pumpkin
No: 10 22 3 15
Nig: 240 ee 1 30
Sauerkraut
No. 100 ee 4 00
No, 226 ee ie 1 35
IND: 2) es 1 05
Spinach
NO 2 2 25
NO. 2 ee 1 80
Squash
Boston, No. 3 ~___---- 1 35
Succotash

Golden Bantum, No. 2 : 10
Hart, No.
Pride of Michigan  __ i 65

 

Marcellus, No. 2 ---. 1 15
Tomatoes

DU St ee 5 25

No. 2% ----- ane 2 80

NO: 2 1

40
Pride of Mich., No. 2% 1 45
Pride of Mich., No. 2_ 1 20

CATSUP
Sniders;, 8 07... 2222. 1 20
Sniders, 14 oz.

 

CHILI SAUCE
Sniders, 8 oz.
Sniders, 14 oz.

OYSTER COCKTAIL
Sniders, 11 oz. 2 00

CHEESE
Rogdetort 2.0 55
Wisconsin Daisy ----- 14%
‘Wisconsin Twin -_-__- a
New York June ------.
Sap Sago: o.oo a3
Brick: 222 15
Michigan Flats -------. 14
Michigan Daisies --.--- 14
Wisconsin Longhorn -. 15
Imported Leyden ------ 23
1 Ib. Limberger ........ 18
Imported Swiss -------- 50

Kraft Pimento Loaf —- 21
Kraft American Loaf __ 19
Kraft Brick Loaf 2... _ 19
Kraft Swiss Loaf —.---- 22
Kraft Old Eng. Loaf__ 32
Kraft, Pimento, % lb. 1 50
Kraft, American, % lb. 1 50
Kraft, Brick, % lb. -. 1 50

Kraft, Limbur., % Ib. 1 50
CHEWING GUM
Adams Black Jack ---- 66
Adams Dentyne —__._-— 65
Beeman’s Pepsin __----- 66
Beecnhut Peppermint -- 66
Deuplemint _.. 66
Peppermint, Wrigleys -- 66
Spearmint, Wrigleys --- 66
Suey. Hrit 22 66
Wrisiey's P-K 22 66
Peaperrmy 2 66
CHOCOLATE

Baker, Prem., 6 lb. % 2 50
Baker, Pre.. 6 lb. 3 oz. 2 55

CLOTHES LINE
Hemp. 50 ft. -.. 2 00@2 25
Twisted Cotton,

50 ft. oo 1 50@1 75
Braided, 50 ft. 1 90
Cupples Cord - ------ i 85

COFFEE ROASTED
Lee & Cady

1 ib. Package
Arrow Brand

Boston Breakfast —--. 25%
Breakfast Cup --~---- 23
ayaperial 2 37
SN es 19
Majestic © 2 30
Morton House ------- 34
Nedrow 2. 281
(ug ker 2s on

McLaughlin’s Kept-Fresh

 

Frank’s 50 pkgs. 5
Hummels 50, 1 lb. 10%

CONDENSED MILK
Eagle, 2 oz., per case 4 60

EVAPORATED MILK

 

Page, Tall 3 Boe
Page. Baby _... > 1 43
Quaker, Tall, 10% oz. 2
Quaker, Baby, 4 doz. 2
Quaker, Gallon, ? az. 2
Carnation. Tall, 4 doz. 3 00
Carnation, Baby, 4 dz. 1
Oatman’s Dudee, Tall 2
Oatman’s D’dee, Baby 1
POt tee ee 3 00
Pet, Baby. 4 dozen __ 1
Borden’s Tall, 4 doz. 2 50
Borden’s Baby, 4 doz. 1

 

Forty-ninth Anniversary

CIGARS

Hemt. Champions -. 38 50
Webster Cadillac -_.. 75 00
Webster Golden Wed. 75 00
Websterettes  _______ 38 50
Cincon 22 38 50
Garcia Grand Babies 38 50
Bradstreets 3

La Palena Senators. 75 00
Oding 22. 38 50
R G Dun Boquet -_. 75 00

Perfect Garcia Subl. 95 00
Budwiser 2... 19 50
Dry Slitz Stogies -_ 20 00
Tango Pantellas -__. 13 00
Skylines oo 18 66
Hampton Arms Jun’r 87 50
PeOqan 2 35 00
Rancho Corono ___-_- 35 00
CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 3 90
Big Stick, 28 lb. case 16

Horehound Stick, 120s 75
Mixed Candy
Kindergarten ________ 14
leader 9 0946
French Creams ______ 10
Paris Creams 2... | 12
Jupiter 2 09
Fancy Mixture ue 14
Fancy Chocolate

5 lb. boxes
Bittersweets, Ass’ted 1 25
Nibble Sticks _____ —< 1 35

Chocolate Nut Rolls — = 1-50
acy Vernon 2.2.3 | 1 15

Gum Drops Pails
Champion Gums _______ 14
eelly Strings 14

Lozenges Pails

A. A. Pep. Lozenges __ 13
A. A. Pink Lozenges __ 13
A. A. Choe. Lozenges __ 13
Motto Hearts 1¢
Malted Milk Lozenges__ 19

Hard Goods Pails
Lemon Drops 12
O. F. Horehound drops 12

Anise Squares _______ seats
Peanut Squares _______ 13

Cough Drops Bxs.
Putmamyie 22a 1 25
smith Bros, 22 1 45
tuden’s 2 1 45

Specialties
Italian Bon Bons ______ 16
Banquet Cream Mints_. 18
Handy Packages, 12-10e 80

COUPON BOOKS
50 Economic grade 2 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
G6 tbl Doxes 22.202 4p

DRIED FRUITS

Apples
N. Y. Fey., 50 Ib. box 13
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice __ 10%
Evaporated. Ex. — 11
PORN Gy ee 12%
Ex. Fancy Moorpack 15%

 

+
e

Forty-ninth Anniversary

 

 

 

 

 

 

MICHIGAN TRADESMAN 21
Currants Margarine PLAYING CARDS HERRING SOAP TEA
Packaees: 11 07. 2202. 11% Battle Axe, per doz. 2 65 Holland Herring Am. Family, 100 box 5 60
I. VAN WESTENBRUGGE Bicycle. per doz. ----470 Mixed, Kegs _.... 72 Crystal White, 100 _.. 3.50
Food Distributor Torpedo, per doz. ..._ 250 Mixed, half bbis. _____. 60s 2 15 Japan
Mixed, Oblg 2 Fels Naptha, 100 box 6 00 Medium —_.__ See 17
Dates Milkers. Kegg go Wiake White, 10 box 285 Choice 21@29
Imperial, 12s, pitted 1 70 Milkers, half bbls. _____ Gréma White Na. 10s $50 EBancy ss 35@38
Imperial, 12s, Regular 1 30 , POTASH Milkers; bbis. 9 Jan Rose. 100 box = 40 «ONo. 1 Nibbs 39
Babbitt’s, 2 d0z. 22. 2 15 Fairy, 100 box 2. 4 .
Palm Olive, 144 box 9
Lake Herrin Bava, 50 box —_______ 2 25 : Gunpowder
nue. Gon 09 FRESH MEATS % Bbl.. 100 Ibs. Co ee a ee -
os SS enn Mackerel : Pots 2
SS 10% Beet Tubs, 60 Count, fy. tat ¢ 00 Grandpa Tar 5) gm. 3 a0
Top Steers & Heif. _.. 12 alls, 10 Ib. Fancy fat 150 ‘Tritby Soap. 100, 10c 7 25 ai Ceylon
Peel Cream-Nut, No. 1 -_-. 13 Med. Steers & Heif. __ 09 Williams ng ad - 43 oo ™
‘ 4 . ll. ‘ , per doz.
Lemon, American ----- 94 Pecola, No. 1 22 9% Com. Steers & Heif. __ 07 White Fish
Orange, American ----- 24 pi Fancy, 100 Ib. 13 00 English Breakfast
@rs, bbls, 32 18 50 Congou, medium ______ 28
Veal K K K K Norway __ e 50 SPICES Congou, Choice ____ 35@36
Wilson & Co.’s Brands OV 2 09 Sob. patin 9 1 40 Whole Spices Congou, Fancy ____ 42@43
Raisins Oleo G00G 22 08 Cut Eumeb —. 1650 Alspice, Jamaica .__. @24
Saaked tae Nut (oe 09 Medium 200 07 Boned, 10 lb. boxes __ 16 Cloves, Zanzibar __-_ @36
Thompson’s s’dless blk. re Special RoW oo 12 Cassia, Canton --_... @24 Oolong
Thompson’s seedless, €assia, 5¢ pke.. doz @40 Medium 7. 39
eo 1% Lamb SHOE BLACKENING Ginger, Africa _______ Ge Cites ....... 45
Sn hoe 734 Spouse Lamp 2 at 69 fm 1 Paste, dos, __ i aq ‘Mired. No. 1 ______ @s0 Raney 50
i Dita a ae oop elite aaah ou eaeenanetc da i E, Z. Combination, dz. 1 30 a ene doz. o
Cotes a ce re 05  pri-Foot, doz. ---___. O Nnonce, 166-110 @18 TWINE
Searehile OX 15 waa ---- == === -=---- Bibs, doz 139 Nutmegs, 105 —-- @8 A
fornia Prunes wan, (5) Shinola, doz, -_-____ Pepper, Black -_-___-- @23 on, 3 ply cone ____ 25
209100, 25 “poxes..@05 Diamond, No. 0 ____ 4 00 " Cotton, 3 ply Balls "7 27
80@90, 25 1b. boxes__@05% as Mutton 04%
peek = i. a Medium 2 03 ee STOVE POLISH Pure Ground in Bulk VINEGAR
Z 2 . Sace aer Safety Matches Poor 2.2 02 - opsigg per doz. -__.130 Allspice, Jamaica -_-. @25 _F. O. B. Grand Rapids
50@60, 25 lb. boxes_-@ Red Top, 5 gross case 5 45 lack Silk Liquid, dz. 130 Cloves, Zanzibar --_. @38 Cider, 40 Grain _______ 16
40@50, 25 lb. boxes__@07% Black Silk Paste, doz. 125 Cassia, Canton ______ @25 White Wine, 40 grain. 29
30@40, 25 lb. boxes__.@08% Pork Enameline Paste. doz. 1 30 Ginger Corkin @27 White Wine, 80 Grain 25
30@30, 25 lb. boxes--@12 | Loin, med: 09 Enameline Liquid, dz. 130 Mustard _....._.______ @26
18@24, 25 lb. boxes_-@14% MULLER’S PRODUCTS Putte = 08 E. Z. Liquid, per doz. 1 30 Mace. Penane _______ @85
Macaroni, 9 oz. (6 Shoulders 2 06 Radium, per doz. -_-_1 30 Pepper, Black _______- @25 WICKING
Spaghetti, 9 oz. _____. : 66 Sparerips’ 2 06 ain ‘Sun, per doz. 1 30 Nutmegs . @26 No. 9, per gross ______ 80
Homi Elbow Macaroni, 9 oz. 2 00 Neck bones —-------_- 03 Palen? pbamel. dz. 280 Pepper. White @38 No. 1, per gross _____ 1 25
ominy Hee Noodles, 6 oz 200 Trimmings -______-__ 05 uicanol, No. 10, doz. 130 Pepper, Cayenne ---. @36 No. 2. per gross ______ 1 50
Pearl, 100 Ib. sacks -- 350 Joe vermicelli, 6 oz. 2 00 Stovoil, per doz. -____ 300 Paprika, Spanish _... @36 SS * ber, eras celica 2 30
Tr , : ls doz. 90
Egg Alphabets, 6 oz.__ 2 00 Hohe en ee
PROVISIONS ochester, No. 2, doz. 50
Bulk Goods Barreled Pork 0 F. O. ne EF Seasoning hose’ oe pe a Gan: 4 0
Clear Back ___ 16 00@18 00 rand Rapids as L . e COn 2. 75
me ie tbe . 2 NUTS—Whole Short Cut Clear -___ 15 00 Colonial, 24, 2 Ib. ___ 95_~«- Chili Powder, 1% oz.-_ 65
Egg Noodle, Ibs. -- Almonds Pacticgs 15% Colonial. 36-196 a 499 6Gelery Salt. 3 oz. ..—ss 15
Brazil lar Los 12% Colonial. Iodized, 24-9 ¢ 35 Sage, AO 2 ee 85 WOODENWARE
Fancy. — 11% y Salt Meats Med. No. 1 Bbis. ___ 2.99 Onion Salt ----_----_ 1 35 Baskets
peak tka tas Wilberts Naples. ie PS Bellies 18-29@18-10-8 | Med. No. 1, 100 lb. bk. 1 00 oe -->------------- 135 Bushels, Wide Band,
O00 aan a Peanuts, Vir- Roasted 54 ee ee Oe te Bee eee ta ee eee
Barley Grits -------- ee Peanuts, oo See = Lard Cream Rock for ice ° Laurel eaves... 20 Market, single handle 95
Chester -------------- ; Possas Jumni == - Pure in tierces ________ 5 cream, 100 lb., each 35 Marjoram, 1 oz, ------ 90 Market, extra 1 60
a £0 60 lb. tubs -_.advance % Butter Salt, 280 ib. bbl. 4 00 Savory, 1 oz. -------- 65 Splint. large —____ 8 50
Wabkmis Cai ““{3@}1 (50 Wb. tubs advance % Block, 50 Ib. ____._____ ag Syme. Foz 90 Splint, medium —_____ 7 50
Sage Higeery 07 20 Ib. pails ----advance Baker Salt, 280 Ib. bbi. 3 39 Tumerci, 1% oz. -___- 65 Splint, sme" - 6 50
ws eee g 10 Yo naan naan 10 Ib. pails _-_-advance % 6. 10 lb., per bale ____ 93
= ce paar mesial § Ib. pails -—--advance 1 » 2 ib per bale ____ 1 00 a
. pails _...advance ags, oe s
ee seme Peanuts Compound tierces -._. 6% es = ——* fee oon each __ 2 40
mney, NO. Toe Compound, tubs ..__- { : ; FEC gal., each. 2 55
Tapioca 24 ; . Kingsford, 24 lbs. --__ 2 30 3 to 6 gal.,
Pearl, 100 Ib. sacks __ 7% 1 Ib. Cellop’e case 1 80 tok Gees ect a gal., per gal. 16
Minute, 8 oz., 3 doz. 4 05 Sian Argo, 24, 1 lb. pkgs. 1 52
Dromedary Instant -- 3 50 anus g Cream 24600 2 20 Pails
10 qt. Galvanized ____ 2 60
pores Spanish eo a at. Galvanized 2 85
Jiffy Punch 125 Ib. bags ---_--.. Y Gloss 12 = ee a 3 10
3 doz. Carton ____---- 226. Kitborts — 2 32 al a Argo, 24, 1 lb. pkgs. 152 10 at. Ti Dai mt. Jf. 5 00
‘Assorted flavors. Pecans Salted __.... — 45 Tongue, Jellied -__._. 25 5 Argo, 12, 3 lb. pkgs. 2 17 a 40
Walnut California __._. 42 Headcheese --~------~--- 15 ara) - Argo. 8, 5 lb. pkgs... 2 46
3 Silver Gloss, 48. ls -. 11% Traps
=\ A: Elastic, 32 pkgs. .-- 255 Mouse, Wood, 4 hol
FLOUR Smoked Meats — ; = * . Oles_ 60
Vv. C. Milling Co. Brands MINCE MEAT Hams, Cer, 14-16 lb. @12 = oe ae Seema -, Mouse, wood, 6 holes. 70
- & ™ : = gen. GU is. —22. 275 Mouse, tin, 5 holes __ 65
ily White ..____. 5 10 None Such, 4 doz. _..6 20 Hams, Cert.. Skinned 5 Hat wood ;
Harvest Queen __--_- 5 20 Quaker, 3 doz. case __ 2 65 Wipes S i a 1 o¢
Yes Ma’am Graham, a Yo Ho, Kegs, wet, lb. 16% — beef os a, ce : a
50g Se ee oO SYRUP Go Ie BONG. Sete
California Hams ~--.@09 Corn
Doe pese ee Hams “i Blue Karo, No. 1% —. 2 45 Tubs
S -------- Blue Karo, No. 5, 1 dz. 3 38 = on
Lee & Cady Brands 7 oz, Jar, Plain, doz, 105 Minced Hams -_-_- @ ‘Bree Run’e. 8% 20 on 240 Biue Kare, No. 10318 Modi tea 3S
Home Baker -------- 16 oz. Jar, Plain, doz. 195 Bacon 4/6 Cert. --_- @14 Five case lots —_--___ 230 Red Karo, No. 1% -- 266 Small Galvanized __~ 6 od
Cream Wheat ------ Quart Jars, Plain, doz. 3 25 Iodized, 32, 26 oz. .. 2 40 Red Karo, No. 5, 1 dz. 3 64 foc
: ae a Prog : = Beef Five case lots ----_-- 230 Hed Karo, No. 10 ____ 3 44
: Poe ume Washboards
8 oz. Jar. Stuffed, doz. 2 25 Boneless, rump ----@19 00 Banner, Glob
. . __ eat 5 50
10 oz. Jar, Stuff., doz. 2 65 B i rp
FRUIT CANS 1 Gal. Jugs. Stuff. dz. 2 40 BORAX Imit. Maple Flavor aa. ca
Presto Mason Liver Twenty Mule Team Orange, No. 1%, 2 dz. 310 Double Peerless _...~ 8 50
F. O. B. Grand ones Beef ~------------------- 09 24, 1 Ib. packages .. 335 Orange, No. 5. 1 doz. 474 Single Peerless ~~...” 7 50
Half pint ------------ 15 PARIS GREEN ae 35 48, 10 oz. packages __ 4 40 Notien: Guan Sue
One pint ------------ 1 oe a Fee 05 96, % Ib. packages __ 4 00 ine == 7 25
One quart ------------ 8.05) fe 6 es 32 Maple and Gane.
Half galion —-__---__- da 0b 8s and Se 30 . Kanuck, per gal. ____ 1 50
RICE Kanuck, 5 gal. van —. 5 50
Fancy Blue Rose -. 3 50 WASHING POWDERS imme. Ge
FRUIT CAN RUBBERS Median: Sour og ee 7" fe ant tale te te dues foo 7’
4 ’ AE, -- 2 rape Juice kisim. Butter
Presto Red Lip, 2 gro. 5 gallon, 400 count -_ 4 75 Brillo —~------._------- 85 Welch, 12 aie cane a 40 18 ra Bu - an ae
0 ‘ - , q Meter 2. 25 OC
carton —------~-------- 7 RUSKS Climaline, 4 doz. -___ 360 Welch, 12 pint case__ 2 25
Presto White Lip. 2 Postma Biscuit Co Grandma, 100, dc ---_ 3 50 Welch. 36-4 oz. case__ 2 30
ero; carton —-o.- 2 s ae 18 rolis, per case __. 1 30 Grandma, 24 Large -. 3 50 :
wee ma 3 12 rolls. per case __.. 1 20 Snowboy, 12 Large  .. 2 55 WRAPPING PAPER
5 Gallon; 600 ..-2. - 5 18 5 Gold Dust, 12 Large 2 05 Fibre, Manila, whit 05
iene Cer eee 2 2E  Gelden Rod, 2 4 25 COOKING OIL ia.
GELATINE cartons, per case__ . ae tic ban 8 65 Mazola NO, 1 Bibre —---______ 1s
Frace le 2 ‘ Butehers D F 05
Jell-O ,3 doz. -------- 80 ee Ola Dutch Clean., 4 dz. 3 40 ints. 2 doz. -------_- [asl -
Quar 167, 2 4 30
Minute, 3 doz, -------- 4 05 Dill Pickles Octagon. 96s 399 Quarts, 1 doz. . ---
Plymouth, White ---- : 55 Gal., 40 to Tin, doz. __ 7 50 a 3 99 Half Gallons, 1 doz. 775 Kraft Stripe --------- Oy
; ; SALERATUS Rinso, 40s ~---------_- CA Saas 95
Quaker, 3 doz. uta eceracing 1 75 32 OZ. Ss : oc Arm and Hammer 24s - 50 Rinso 246 5 25 oe each cue : 70
32 oz. Glass Thrown -- i Hah No More, 100, 16 § Gallon cans, each —. 3 7
Se ees 3 85 YEAST CAKE
ELLY AND PRESERVES Rub No More, 20 Le. 4 00 Masic. & dam 2... 70
? 30 lb. pails 2 60 : . SAL SODA Spotless Cleanser, 48, TABLE SAUCES Sunlight. 3 doz. _-___- 2 70
zoe. con he ae 1 Dill Pickles Bulk Granulated, 60 lbs. cs. 1 35 LOO eee 385 Lee & Perrin, large--5 75 Sunlight, 1% doz. __-. 1 35
Pore. 6 oz., Asst., doz. 90 a a ore ee = . Granulated, 18-21% Ib. is ae ea 1 doz.- -- : ao Perrin, small_- : Yeast Foam, 3 doz. __ 2 70
’ eh 650 oe Kases 22000 1 apolio, oz. 3 1h Pepper - -------------- Yeast Foam, 1% doz. 1 35
Pure Pres., 16 oz.. dz 185 42 Gar" 1390 1.010. <a Soapine, 100, 12 oz. § 40 Royal Mint ——-——————- a
Snowboy, 100, 10 oz. _- 0 Tebasco, small _.._- 3 75
Speedee, 3 doz. ~----- 720 She You, 9 oz.. doz... 2 25
LY GLASSES coo FISH Sunbrite. 50s --------_ 210. A=). large ... 4 75 YEAST—COMPRESSED
hag d Bie 4p A-t- omal 2 285 Fleischmann, per doz. 30
% Pint Tall, per doz Peerless, 1 lb. boxes 19 Wyandotte, 48s - 8 :
: z 1 lb. Pure 27 Wyandot. Deterg’s. 24s 2 75 Caper. 2 oz. ---------- $30 fed Star. per doz. .___ 0

% Pint Squat, per doz. 38

PIPES
Xob, 3 doz. in bx. 1 00@1 20

Old Kent,

 

  

22

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-

portation Bidg., Detroit.

 

The Key To Profit in Shoes.

The best story of the month is about
the four shoe buyers who came from
the West and registered at a New
York hotel. They were assigned to
rooms on the forty-fifth floor. They
then spent an exceedingly busy day in
sample rooms and factories, followed
by dinner and theater. Returning to
the hotel, they found a sign across the
elevator door reading: “Elevators not
running—inspection and repair.’ The
optimist of the party then made this
suggestion: “That they would walk up
the forty-five flights that Bill would
sing them up the first fifteen; Henry
would tell stories for the next fifteen
and that Max could worry them up
the final fifteen. So they started off.
They sang songs for the first fifteen
floors and then told stories and wise-
cracked for fifteen more—when the
optimist said: “Now, Groucho Max,
it’s up to you to worry us up the final
fifteen.” Max replied: “Fellows, begin
I forgot the keys.
main

worrying at once.
They’re at the desk on the
floor.”

The parallel to this story is—the
song of style carried the shoe trade
along fifteen months during the de-
pression. The price
fifteen months longer and now that we

story of some
are on the last part of the climb, many
of us have forgotten that the key to
profits is back at the point where we
started from—‘“shoes with a purpose.”
The key to the lock on the door to
profits is at the very foundation of the
structure of footwear—shoes that are
built to principles of foot
functioning and that necessitate more
than just slap-dash shoemaking: shoes
that in stores necessitate sound, seri-
ous selling and not the slap-dash sell-
ing that comes with style and’ price
alone.

The foundation of good business in
every factory and in every store is
built on “shoes with a purpose.” Great-

certain

er emphasis on these shoes at this time
means profit obtained and maintained.
Many a factory and store, endeavor-
ing to climb by price and volume alone
is finding out that it has reached
the point of financial and mental ex-
haustion and that there is no profit
in it. Other stores are just beginning
to realize that by selling one or more
principles of foot-functioning interest
they are re-creating a living business
that permits a reasonable profit over
and above all expenses.

If there is no profit in style alone
and there is no profit in price alone,
then where is there a profit in shoes?
It is in those shoes that are well built
and which have a purpose that can be
told to the public over the fitting
stool with such conviction as to result
in a better price at retail and one ade-
quate to cover the costs of doing busi-
ness—with a small profit besides.

This, then, is the key to new shoe
business of the new year ahead. The
shoe industry has been quickened to
a new appreciation of the fundamentals
of feet and the inevitable promise in

1933 is better shoes and better fitting
and better service to the American
public.

The merchant who is trying to run
a business on virtually a shoestring of
ready cash and hopes of credit is go-
ing to say when he has read this far:
“T acknowledge the need for such a
background in my business, but it
means an investment in a_ well-bal-
anced line, plenty of sizes and widths;
and I haven’t got the money.” That
answer is true of businesses, large and
small, everywhere. What’s to be done
about it?

If it is true that you must have a
foundation to your business of shoes
that really nets you a profit because of
the added service that you can give
in fitting, why, it is up to you to start
climbing again with the resources at
your command. A going business has
got to have shoes for daily operation.
See to it that you change your pro-
portions so that you can put more
emphasis on “shoes with a purpose.”
A few shoes, with well-thought-out
selling points, give to the shoe fitters
an opportunity to convince the public
that it is better to pay a dollar or two
extra and get a shoe that does some-
thing than to buy merely a foot cover-
ing.

We are in a very practical age and
the public can be convinced over the
fitting stool of the usefulness of foot-
wear. If in every 100 pairs of shoes
sold you notice an increased sale of
“purpose shoes,” day by day, week by
week, month by month, then you are
building for yourself a business that
will stand on a foundation of cus-
tomers who must return.—Boot and
Shoe Recorder.

2
Self Government in Business Cannot
Be Dispensed With.
(Continued from page 12)

From Denver comes a gem of plain
grocer common sense, condensed thus:

“Did I hear somebody say, ‘Old
timer, if you know so much about
merchandising, how comes it you
haven’t several deliveries and a string
of clerks and a big business?’ That’s a
fair question. I am like thousands of
other grocers everywhere. I am not
avaricious. My store is making me a
living and ordinarily I have a sub-
stantial balance. I have a number of
good-paying, loyal customers, they
stick to me and I can depend on them.
I also have other customers, like other
service stores, who buy from me when
they need credit and when they have
cash they go to the no-profit stores,
where they are paid to come and
trade and carry away the specials. I
make a profit on their business. The
other guys do not. That is one rea-
son why I have a smaller store than
some others, but considering my busi-
ness methods JI don’t need such a
large volume to make a substantial
showing in the cash register. I make
a fair profit on what I sell—the price
cutters do not. My goods are all paid
for, thanks to my conservative ways.
So you see I am satisfied with my
moderate volume and make a profit on
what I sell rather than try to corral
all the business without profit and
wonder always where I am to get cash
to pay expenses and keep two jumps
ahead of the sheriff.”

Not a word of comment is indicated
on that. That grocer knows his busi-
ness and nobody needs to worry about
him. Paul Findlay.

—_—>---9
Lines of Interest To Grand Rapids
Council.
(Continued from page 19)

A Bostonian is an American, broadly
speaking.

Paul Schmidt has opened a jewelry
and radio store in Flint and will con-
tinue there until after the holidays.
They had their opening Nov. 28, and
the store was visited by over six hun-
dred people. That is a good start and
Grand Rapids Council hopes Paul con-
tinues to pack ’em in.

The Grand Rapids Traveling Men’s
Benefit Association held their twenty-
third annual meeting Saturday after-
noon at 2:30 in the parlors of the Her-
kimer Hotel. Financial reports showed
the Association to be in a healthy con-
dition and progressing nicely. The
following officers were elected for the
ensuing year: Walter S. Lawton, Pres-
ident; Homer R. Bradfield, Secretary;
Robert E. Groom, Vice-President;
John H. Millar to the executive com-
mittee to succeed himself. Brother
Groom gave a report on the meeting
and he stated that in the twenty-three
years of its existence but forty-five as-
sessments had been called to take care
of the death benefit fund. In other
words, those who have belonged to the
Association for the full twenty-three
years have been called upon to pay but
£45 to contribute to the death fund of
$200. We believe that the percentage
of cost as compared to the benefits is
negligible and that every member of
Grand Rapids Council and his wife
should belong. It costs but $1.50 to
join and that includes the first assess-
ment call. The dues are only twenty-
five cents per year. Ask the Secretary
for an application blank before it is too
late.

A poet’s chance for immortality has
no effect whatever on reducing the
premiums on his life insurance.

We understand that many momen-
tous questions of the day were dis-
cussed and wholly and _ satisfactorily
settled by a group of traveling men
over Benton Harbor way last week.
It was not a scheduled political con-
vention, but just one of those things
which happens occasionally. We un-
derstand that Allen Rockwell and A.
Bosman were participants in this
“prosperity at any price” convention.

All Columbus did was to discover
America. Look what other people
have done to it.

A. Bosman and his good wife were
not present at the meeting Saturday,

£2) OED 0 ED 0D 0D 0D (0) ED (ED 0-0) ED 0-0:
ww

faithfully.

28 IONIA AVE., S. W.

2) <a> (SD (aD (D(C a

We embrace this opportunity to extend to you the Seasons
Greetings and thank you for your patronage this past year.

We are better prepared than ever to serve you well and

BEN KRAUSE CO.

D> 0D 0D ED 0 ED OED ED 0D 0D 0D 0D 0-0

due to the slight illness of Mrs. Bos-
man. We hope she will soon be on the
mend.

There is one common way to bring
this country back to normalcy if beer
does not do it. One may make a_ thor-
ough canvas of various stocks carried
by merchants throughout the country
and he will find sadly depleted shelves.
In many instances it is impossible for
one to secure even the most simple
article from the present day stocks.
We believe the merchants are showing
poor judgment by letting their shelves
become empty. Not only are they re-
tarding industry, but they are reducing
their own income. Perhaps this is a re-
construction period instead of a depres-
sion and that eventually alert and
progressive business men will replace
our present day merchants who fail to
grasp opportunities as they present
themselves to-day. We believe team
working by the merchants in making
normal purchases would be highly
commendable.

The Salesmen’s Club held its Satur-
day noon luncheon at the Elks Club
and Chas. N. Remington was the prin-
cipal speaker. His subject was the
Home loan bank act. Mr. Remington,
who is President of the Grand Rapids
Mutual Building and Loan Associa-
tion, is an able talker and is especially
versed in financial affairs He handled
his subject intelligently and much in-
formation was derived from his talk.

Don’t forget to remember the big
New Year’s party and the fact that the
tickets are only $1.10 per person. Ray
Bentley is the big shot and will pass
out any information you may desire.

Scribe.
Signs in the Sky.

Foreign automobile shows have a
way of forecasting coming design
events in the United States, for the
European producer with his limited
output, takes more kindly to change.
This year’s French Salon featured in-
dependent suspension, that is, independ-
ent springing of wheels. In some in-
stances front wheels alone were so
treated and in others, all four wheels.

None of the new American models
yet announced has adopted this new
feature, but it is under consideration
and will probably appear among the
1933 models. If this transpires. and
engineers and the public take to it, a
wide adoption would follow in 1934.

—_22+>____

George Potts, dealer in dry goods,
ladies’ and gents’ furnishings, renews
his subscription and says: “I would not
like to do without it, as it is read from
cover to cover as fast as I get time
after receiving it.”

GRAND RAPIDS, MICH.

£3) <> <> 0-0 ()

 

Fle ene yn ens

 

(ea aoe

Forty-ninth Anniversary

MICHIGAN

TRADESMAN

23

 

OUT AROUND.
(Continued from page 9)

voice on the Northwestern Miller of.

Minneapolis. Mr. Edgar contributed
much 'to the remarkable revolution the
milling business has sustained during
the past fifty years. He was a faithful
and truthful exponent of all that was
best in one of our greatest industries.
His life was a tragedy in one respect,
because in his old age he was forced
out of the management of the great
undertaking he built up through long
and tireless years of service, but he
accepted the situation with resignation
and rectitude of a high order. Peace
be to his ashes.

Fifty years ago the Levi brothers—
Isaac C. and Henry Charles—conduct-
ed the Star Clothing house on Canal
street, Grand Rapids. Forty-six years
ago Henry sold his interest in the busi-
ness to his brother for $12,700, went
to Chicago, had the Illinois legislature
change his name from Levi to Lytton
and, started the Hub Clothing Co. on
State street. The business prospered
to such an extent that in 1929, when
the total sales volume was $10,000,000,
the Fashion Park Associates, Inc., paid
$7,000,000 in capital stock for the
clothing stocks in four stores. The
depression reduced ‘tthe market value
of the stock to $70,000 and Lytton and
his son have now re-purchased the
stock and resumed the sole ownership
of the business. The elder Lytton,
who is now 86 years old, is the last
survivor of merchants who were in
business on State street when he start-
ed in business in Cihcago in 1886. The
active management of the business is
vested in George Lytton, who is con-
ceded to be one of the foremost mer-
chants of Chicago. When the senior
Lytton shook the dust of Grand Rapids
from his feet, 46 years ago, I asked
him why he took the step he did. He
replied: “If you want to catch fish, go
where the fish swim.”

Rev. Dan F. Bradley was pastor of
Park Congregational church (Grand
Rapids) for about ten years, subse-
quently creating a million dollar en-
dowment for Grinnel college in Iowa,
and has since directed the destiny
of the Pilgrim Congregational church
at Cleveland for twenty-seven years.
He was recently asked what he
thought about clergymen retiring from
actual service. He replied to the en-
quiry as follows, through the Congre-
gationalist, the official organ of that
denomination:

The current discussion of retirement
has just waked me up to the realiza-
tion that the pastors of my age have
mostly quit their reluctant churches to
bask in the winter sunshine and
warmth of California or Florida. — It
would be delightful to join them, if I
could afford it, and live leisurely and
long. But there are several things in
the way. Beecher said, ‘Do not re-
sign until there is a call ahead and a
kick behind.” So far, I have had
neither experience. No church wants
to call a man of seventy-five, because,
though he may be vigorous to-day,
to-morrow he may be stricken, and the
church has a broken man on its hands.
Then, the church I have served for
twenty-seven years has shown no de-
sire as yet to let me go. We have a
diffcult job here to hold a station of
Pilgrim spirit in a crowded community
of six kinds of Catholics, and several

aekinds of
* Charles S. Mills started a movement

foreign Protestants. Dr.

here, which has been continued with

‘good success and should be vigorously
maintained. Moreover, I have a young

associate, who co-operates splendidly,
and likes his job. What senility ap-
pears in the pastor, is neutralized by

‘the energetic activity of a devoted

staff—who are willing to stand by
courageously and “preach the gospel
to the poor.” I think I know my own
mind, to say that when I am no longer
able to do a full man’s work in the
opinion of this people, this pastorate
will appropriately end, without anguish
or tears,

When I retire, I would like to live,
from November to May, in some quiet
Florida town, and enjoy the flowers
and the birds and the oranges, and the
ancient and ‘honorable folks that mi-
grate there in the winter. Then, in
May, I would like to follow the birds
to our bungalow in Northern Michigan
and cultivate peonies and gladoli, and
incidentally push the cross-cut saw
through the big hemlock logs. Of
course, this will be in the good com-
pany of the lady who took a chance
with me, almost fifty years ago, and
has filled my life with music, and made
possible our boys and their splendid
wives and children. “And after that,
the dark, and may there be no moan-
ing of the bar,” etc.

Dr. Bradley was born in Siam,
where his father, who was a mission-
ary, was located nearly all his life.
While so employed the father translat-
ed the New Testament into Siamese
language and printed the translation
in his own printing office. The son
was educated for a clergyman at
Oberlin, where he met his future wife,
who was born and reared in Hudson
Mich. Dr. Bradley made an address
at Omaha some years ago on the pro-
posed amalgamation of the Congre-
gational and Universalist churches
which is very generally regarded as
one of the greatest oratorical efforts
of this generation. Dr. Bradley’s sum-
mer home is at Omena. He has a son,
Dwight, who is pastor of the First
Congregational church at
Mass.

Newton,

A good friend of mine, Herman
Meyer, the Boyne Falls merchant and
banker, ran for the legislature on the
Republican ticket last month and went
down in defeat in the landslide. A
local citizen of Boyne Falls, J. M.
Bartholomey, station agent for the G.
R. & I., circulated the report that Mr.
Meyer had been a member of the K.
K. K., which had no foundation in
fact and was inspired solely by malice.
After election Mr. Meyer gave the
author of the lying statement the
alternative of making a public apology
or defending a suit for damages. The
defamer accepted the former alterna-
tive and published the following re-
traction:

During the primary campaign of
1932, I made the statement at various
localities in Charlevoix county that

vou had been a member of the Klu
Klux Klan.

I find that I was mistaken and that
said statement was not true.

I herewith extend to you my most
abject apology and express to you my
keenest regret that any statement of
mine may have caused you any injury
of any kind.

This apology is made with the ex-
press purpose of righting the wrong
which was caused you.

I have seen so many good men
placed in a false position by character
assassinators of this kind that I have

no patience with them. They ought to
be tarred and feathered.

The city of Muskegon has made a
ten strike in securing the services of
Burt P. Hatch as city manager. Mr.
Hatch has had a large and varied ex-
perience in the administration of state,
county and municipal affairs which will
enable him to function to most excel-
lent advantage. He is conceded to be
an expert on the subject of taxation,
which is a pretty live topic in these
days of municipal extravagance.

E. A. Stowe.
———-o~»
One of the Outstanding Banquets of
the Year.

With nearly fifty people present, in-
cluding executives from wholesale gro-
cers, chain stores and jobbers in Mich-
igan, Northern Indiana and Northern
Ohio, and from manufacturing
panies, the Detroit Association of
Manufacturers’ representatives held its
Fellowship Trade Dinner at the Statler
Hotel, Detroit, Nov. 30.

George A. Hudson, President of the
Association, opened the meeting.
Clarence Francis, Executive Vice-Pres-
ident of General Foods Corporation
and a Past President of the Detroit
Association, acted as Toastmaster.

B. C. Forbes, publisher and econ-
omist, was the main speaker. Mr.
Forbes predicted that by next Spring
business in this country will be clearly
and manifestly on the upgrade. “The
improvement will be gradual and in a
see-saw manner’, Mr. Forbes said,
“but with faith and courage we will
come out of the present depression as
we have in the past.’ Paul S. Willis,
President of the Associated Grocery
Manufacturers of America and Vice-
President of the Comet Rice Co., de-
clared that while the relationship be-
tween the manufactruer and the dis-
tributor is better, further improvements
can be made. Full co-operation be-
tween the manufacturer and distributor
will be necessary before the present
problems are finally solved.

The entertainment was both unusual
and snappy. The Detroit Times de-
livered a four page special edition with
a full-page picture of the entire gather-
ing in the ballroom, this picture being
taken at 6:30. The Postal Telegraph
Cable Co. and International System
provided an interesting feature with
their communication speed demonstra-
tion by sending messages all over the
world from the banquet room and re-
ceiving replies in the same room in a
short time. One message sent to Pres-
ident-elect Roosevelt by Mayor Mur-
phy, of Detroit, was answered immedi-
ately. The progress of the messages
was indicated on a large map hung at
the end of the room. The parade of
seventy-five girls in a special song and
dance number was another outstanding
feature. Each girl was dressed in a
costume which was an exact reproduc-
tion of the products made by the com-
panies who contributed to the financial
success of the dinner.

Jesse Fleck, sales director of the
Detroit Times, Jefferson B. Webb, ad-
vertising director of the Detroit News
and Malcolm W. Bingay, editorial di-
rector of the Detroit Free Press, each

con

gave snappy talks in a concise and in-
teresting manner. Mayor Murphy
made the closing address. Mr. Forbes’
talk was broadcast over radio station
WXYZ.

J. A. Ginder, President of the Chi-
Association of Manufacturers’
representatives, D. F. Cameron, Pres-
ident of the Toledo Association, Joseph
FE. McCarthy, President of the Cleve-
land Association, Mathew Hannon,
President of the Michigan Wholesale
Grocers’ Association, and Paul
Schmidt, President of the Michigan Re-
tail Grocers’ Association, were guests.

cago

Thomas R. Dearie was chairman of
the Trade Dinner committee and _ his
efforts and ideas played an important
part in the success of this fellowship
dinner which was termed by the visit-
ors one of the outstanding banquets of
the year. George A. Hudson.
—__-.___
house-to-house
helping several stores to keep mer-
chandise moving.
part-time

Direct selling is

Both regular and
people are utilized,
handling merchandise adapted to this
type of selling and calling on their
friends and others.
dashery

store

One young haber-
furloughed three
days each week, used his idle time to
“peddle” shirts, ties,

salesman,

socks, making

sales on a commission basis.

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Phone 61366
John L. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

Business Wants Jepartmeni
Advertisements inserted under this heaa
for five cents a word the first insertion
and four cents a word for each subse.
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts
FOR RENT —Store building 25x75, lo-
cated on main business street, especially
adapted to women’s wear and women’s
shoes. Rent $40, including basement.
Will Curtis, Reed City, Mich. 551
FOR SALE—Stock of general merchan-
dise, long established. Surrounded by
rich bottom land. Post office connected.
Good community. Owner wishes to retire,
has other interests. $2,000 to handle.
Write Box 24, Hoyt, Oklahoma. 553
OWING to sickness, will sell at a bar-
gain modern electric steel foundry. Latest

 

equipment. Investigate at once. Lin-
wood post office, box 24, Detroit, Mich.
554

 

FOR SALE—Super Service oil station,
located on M-100 in Grand Ledge, Mich-
iga. Doing good business. E. C. Aldrich,

 

Grand Ledge, Mich. 555
COMPLETE layout for men’s and

women’s apparel. Solid walnut, all crated
and packed for shipment in Chicago. Cost
$30,000. Willing to sell at about cost of
packing and shipping. Convenient terms
arranged. Write for blue prints and
photograph of original set up. Bentley’s,
517 Olive St., St. Louis, Missouri, 556
FOR SALE—General store. Stock most-
ly groceries. Coutry resort, Northern
Michiga. Year around business. Cause
for sale, death of owner. Address No.
557, c/o Michigan Tradesman. 557
FOR RENT—Central location in Green-
ville for large store. Good opening for
any kind of business. Best town in Mich-
igan. Home of the Gibson Refrigerator.
For further information address No. 558,
e/o Michigan Tradesman. 558

 

 

 

 

24

The Test of Sincerity Awaiting Gov-
ernor Comstock.

The surest test of a man’s sincerity
is performance. During the next two
years Mr. Comstock will have ample
opportunity to prove to the Michigan
taxpayers, not only his sincerity, but

also his ability as well, and under

some of the most trying conditions
which ever faced a Michigan state
executive. How well Mr. Comstock

acquits himself of his tasks and’ re-
sponsibilities time only will tell.

In placing within the hands of Mr.
Comstock the governmental machinery
of this state, the voters have issued a
mandate which cannot be ignored or
sidestepped by the incoming adminis-

tration. Regardless of what the next
two years may hold for the Demo-

cratic party, it cannot come before the
taxpayers in 1934 pleading extenuat-
ing circumstances in defense of any
failures it may score. The people have
given heed to Mr. Comstock’s request
that he be given a working majority
in the Legislature and it is entirely up
to him to put forward the measures he
promised would be enacted into law if
elected, for the relief of the farmer,
business man and home owner.

In considering the immediate future
it might be proper to look into some
of the problems now crying to high
heaven for attention and_ solution.
Property taxes, highway building, in-
stitutional cares such as penal and
educational, public welfare, official
legislative and clerical- salaries, state
police, conservation, agriculture, pro-
hibition, public utilities, public securi-
ties, health, state finances, tax delin-
quency, military affairs, banking laws,
bus and truck regulation, sales tax, in-
come tax, chain store tax and many
other problems, all of which Mr. Com-
stock will be called upon to face
squarely and without equivocation.

Probably no Michigan
ever faced a situation fraught with so
much political dynamite as exists at
the present time. Evidence that tre-
mendous pressure is being applied to
Mr. Comstock by well-meaning and
sometimes designing persons, wicked
cliques and organizations for favors
which the Governor only can grant, is
to be seen very plainly this early in
the season. How well such pressure
and pleadings can be resisted when the
public welfare is at stake remains to be
seen: but this much is certain, if Mr.
Comstock can put his foot down firm-
ly and squarely when the occasion re-
quires it, he will achieve undying
fame and win everlasting gratitude
not only from the right thinking mem-
bers of his own party, but the people
of Michigan as a whole, regardless of
party, will rise up and give him their
support so long as he may ask for it.

To-day the average taxpayer cares
little which party is in power, provid-
ing results are shown. Mr. Comstock
will be the recipient of whatever bene-
fits come from the new deal when it
takes charge of the Federal Govern-
ment next March 4, This in itself is a
valuable advantage and if properly
handled should prove to be a great im-
provement over the past four years
when political complexions made it
almost impossible to distinguish be-
tween the sincere and forward. looking
lawmaker and the smug and compla-

governor

MICHIGAN

cent legislator. In using his influence
or authority in the appointment of
state officials Mr. Comstock will show
his true character and knowledge of
human nature. Should he name men
and women to office whose biggest
asset is the ability to get out the vote
or if he should resort to placating for
selfish gain, Mr. Comstock will im-
mediately shrink in the estimation of
the people and take his place alongside
those governors who failed when the
situation became tense and lacked the
moral courage and stamina to assert
themselves.

Too many well-meaning and high-
minded men have been inducted into
the governor’s chair in the past and
became ignis fatus before their term
expired. It would be a novelty as
well as a pleasure to everyone con-
cerned if Mr. Comstock turned out to
be fifty per cent. as good as his sup-
porters claim him to be.

Up to the present time Mr. Com-
stock has the respect, confidence and
good wishes of probably ninety per
cent. of the people. How much of this
feeling he can retain for himself in the
next two years remains to be seen.
The true test of Mr. Comstock’s sin-
cerity and ability will be his perform-
ance. Here is hoping he is weighed
and not found wanting.

A. C. Martin.
—_> + -.___

May Get Their Fingers Burned.

The last Shelby Herald contains the
following item:

H. M. Elliott, manager of the local
A. & P. store, accompanied by Ernest
Hibbard, attended a special meeting
of A. & P. managers Wednesday eve-
ning at Grand Rapids. The purpose of
the meeting was to discuss and make
plans for a contest to be held soon be-
tween the A. & P. stores on the sale of
Quaker Maid products. Those who at-
tended the meeting were entertained
with a sound picture of all the A. & P.
factories in the United States, showing

how and where all the products are
made.

On the face of things it looks as
though the A. & P. was taking some
chances in trifling with the edicts of
the Government and the decisions of
Federal courts. Some years ago the
A. & P. bought a chain of retail gro-
ceries in Louisville which used the
Quaker Maid label on some lines of
goods. As the brand had never been
registered at the Patent Office, the
purchaser proceeded to secure a trade
mark on the brand. As Lee & Cady
owned the trade mark on Quaker,
through the purchase of the Worden
stock, they filed an interference. Their
action was sustained and the Patent
Office refused to grant A. & P. regis-
tration. A. & P. took an appeal from
the decision of the Government and
the case was tried in the United States
Circuit Court of Appeals, which sus-
tained the action of the Government.
No appeal was taken to the United
States Supreme Court, so on the face
of things it looks as though A. & P.
was in contempt of court by continuing
to use the brand. In the meantime
Lee & Cady are planning to start suit
in the United States Court at Detroit
to determine the measure of damages
due them for the infringement of their
rights by A. & P.

—_—_+-<.___

Only a lumber dealer can be in his

office and out of doors simultaneously.

TRADESMAN

Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:

Al’s Market, Inc., Detroit.

J. C. Ballard & Co., Sparta.

Lion Chemical Sales Co., Detroit.

Michigan Protective Bureau, Inc., De-
troit.

C. J. Litscher Realty Co., Grand Rap-
ids.

Barrett Tire Co., Pontiac. :

Lead Or’Loy Metals, Inc., Detroit.

Sound Studios of New York, Inc.,

Detroit.

Leadbetter Motors, Inc., Detroit.
Terry Tea Co., Muskegon. :
Riverside Oil & Gas Co., Bay City.
Gratiot General Hospital, Alma,
Hopp Building Co., Detroit.
Servwell Drug Co., Detroit.

Battle Creek Tire Co., Battle Creek.
Spade Tire Corp., Grand Rapids.
Huron Tire Co., Royal Oak.

Lansing Tire Co., Lansing.

Ray-Bar Co., Kalamazoo,

Detroit Food Purveyors, Inc., Detroit.
J. B. Dailey Sales Co., Detroit.

J. & B. Securities Co., Detroit.
Muskegon. Tire Co., Muskegon.

The Hathaway Tire Co., Kalamazoo.

irst National Fur Producers, Inc.,
Grand Rapids.
Home-Acres Furniture Co., Grand

Rapids.

Waterways Engineering Co., Frank-
fort.

Julian Goldman Stores, Inc.,
Creek.

The Vitaphone
Detroit.

Globe Amusement Co., Detroit.

Alma Chropractic College, Detroit.

Ruthmen Realty Co., Detroit.

Stark Brothers Realty Co., Detroit.

Ann Arbor Millwork Co., Ann Arbor.

Franklin Sales Co. of Michigan, De-
trot.

Cream Production Co., Port Huron.

Parkview Cemetery Association, De-
troit.

Stack Land Co., Detroit.

The Gabriel Co., Detroit.

———_>~->____
Gift Items Sold Best.

Gift items were outstanding in the
promotions which feature retail trade
during the week, according to analyses
made by shoppers of the Meyer-Both
Retail Reporting Bureau. Excellent
response is noted to a wide range of
such items, including clocks and
watches, hand bags, solid maple oc-
casional pieces, atomizers, lingerie and
toy specialties. Toward the end of
the week several sell outs were report-
ed of accessories.

Several stores staged watch and
clock promotions, with particularly
brisk sales noted of nationally branded
wrist watches at “half price or less”
and of chime clocks at $3.95. In hand
bags, a feature is the offering of
“couturier copies” at $3.95. Ovccasion-
al furniture at $2.95 meets with good
buying interest, the merchandise in-
cluding end tables, bookcases, tele-
phone sets, etc. A wide demand is re-
vealed for imported glass atomizers at
58 cents.

Leading in tthe lingerie promotions
are French silk crepe garments at
$1.09 and gowns and pajamas of satin
and crepe in aqua and tea rose at $2.94.

Notable interest is shown by cus-
tomers in a skating outfit at $1, com-
prising a sweater shirt and cap for
women. Men’s neckwear at $1, fea-
turing colors taken from. the stained
glass windows of famous cathedrals,
sell well,

In playthings, brisk buying interest
is shown in a child’s complete laundry
set at 98 cents and’ in a roll-top desk
at $5.94. Desk is of oak in maple finish.

Battle

Distributing Corp.,

Forty-ninth Anniversary

Will Decide on Line of Action Thurs-
day.

Manistee, Dec. 6—The Wm. Miller
Hardware Co. has an inventory of
about $10,000, with accounts receivable
of about $12,000 and obligations total-
ing approximately $12,000. There are
already several judgments against
them, on which executions will be
levied during the week of Dec. 5, and
the company advises that if these levies
are made it will immediately file a
petition in bankruptcy. A number of
suggestions have been made by cred-
itors, such as givng a trust mortgage,
filing for receivership, making an as-
signment for the benefit of creditors,
or filing a bankruptcy petition and
having an operating receiver appointed,
Because the creditors are diversified in
their opinions, it was felt that a meet-
ing should be held of all interested as
early as possible. The Michigan Re-
tail Hardware Association has made
a survey and says the business can be
made to pay.

Grand Rapids has been selected as
the place of meeting, and the date—
Dec. 8, 2 p. m., Eastern standard time.
The offices of Fred G. Timmer,
Houseman building, have been offered
tentatively as a place of meeting.

Belcher & Hamlin.

 

Want Beer in Barrels.

A campaign ‘has been started by the
Associated Cooperage Industries to
have beer, in the event it is legalized
at the coming session of the new Con-
gress, distributed in barrels and not
merely in bottles, as is provided in
several measures now pending. Esti-
matting that the first year of legal beer
sold in such a manner would provide
a revenue of $20,000,000 for the in-
dustry, the association, through mem-
bers located in every state, sent letters
to each Congressman acquainting him
with their side of the case.

Contending that before the Eigh-
teenth Amendment was enacted 80 per
cent. of all beer consumed in this coun-
try was dispensed in barrels, the as-
sociation declared ithat barreled beer is
served in its natural cool state and is
more healthful than the bottled bever-
age.

Small Wares Benefited By Trend.

The outlook for “small wares” and
accessories during the period directly
ahead is believed to be unusually
good, due to the current tendencies in
consumer shopping. Notion items,
handbags, gloves and popular price
novel jewelry are particularly men-
tioned as likely to figure prominently
in not only late holiday business, but
in buying for sales events early next
year. Most of these items fall well
within a modest outlay for gift pur-
poses and also are favored by the fact
that they are usually fast-sellers and
do not require a big stock investment
by the stores.

Retail Shirt Prices To Hold.

Shirt manufacturers, preparing their
Spring lines, which will be ready about
the first of the year, expect little change
in the popular retail price ranges. The
ranges from $1 to $1.25 are expected
to provide the bulk of the volume,
those around $1.55 to $1.65 the next
higher grades and the numbers retail-
ing from $1.95 to $2.50 as the quality
bracket. The better stores are finding
the two tab collar, British ‘stripe number
at $1.95 a good seller and will push
it for Spring. Novelties, such as flan-
nel plaids and varied collar types, will
have some vogue. '

ee eee ~¢

oT -

ote ee ee ee Oe ee ee ee ee

ag

Forty-ninth Anniversary MICHIGAN TRADESMAN 25

ADVERTISING
keeps ’em told

QUALITY
keeps ’em sold

REP
san
enced
ee
oo

HEKMAN’'S

UrCH

TEA

RUSK

The Toast Supreme

 

A Delightful Breakfast Cereal
Nothing Like It with Mealtime Drinks

Deserves a Prominent

Necessary to Hundreds of
in Your Store

Quickly Made Food Dishes Place
Made by Dutch Tea Rusk Co., Holland, Mich.

 

 

 

26

OUR UNCLE SAMUEL.

He Is Playing Storekeeper in Many
Fields.

Our sense of the fitness of things
would undergo a severe shock if the
Government were to erect in Washing-
ton a sign board reading: “Uncle Sam
—dealer in hats, caps, clothing, dry
goods, notions, groceries, butter and
eggs, automobiles and_ accessories,
gasoline, watches, jewelry and house-
hold supplies.”

It seems incongruous, if nothing
more, that the greatest of our political
institutions, which has served as a
model for many other peoples, created
to safeguard our liberties and protect
us in our rights, should be engaged in
selling perfumes, silk underwear and
baby buggies and operating filling sta-
tions. We do not commonly associate
retail storekeeping with the high polit-
ical ideals set forth in the Declaration
of Indepedennce and implemented in
the Constitution of the United States.

But the gap has been bridged. Such
an advertisement would be literally
true. It might even be expanded. Un-
cle Sam is playing the role of store-
keeper in many fields. He does, as
a matter of fact, a business of many
millions of dollars annually in goods
sold over his counters.

In doing it he operates as any other
storekeeper except that in many in-
stances he ignores the rules of his own
making. He resorts to methods which
would blast the reputation of a chain
store. The Federal Trade Commission
would unreservedly condemn as unfair
the practices in which he indulges if
they were followed by the corner gro-
cer or the department store. He is a
relentless competitor and a confirmed
monopoilst. He observes as virtues the
very things which, in the case of the
private trader, he condemns as vices.

Many of these merchandising activi-
ties are incidental to the building up
of a great Government plant which
numbers its employes by the hundreds
of thousands—offshoots of the bureau-
cratic stem, for bureaucracy, set up
to compel others to observe the amen-
ities of trade, is singularly unscrupu-
lous when conducting it to its own
advantage. While, on the one hand,
it instructs the retail storekeeper how
to manager his business successfully,
on the other hand, by competing with
him, it foredooms him to failure. This
it justifes on the ground that it is
“strengthening the morale” of its own
employes. In this instance we hear
nothing of the “general welfare” or
the “public good.”

Scattered up and down the country
are more than seventy retail stores
operated by or with the direct aid of
the Federal Government. There are
ships’ service stores on naval vessels,
commissary stores at naval stations
and navy yards, exchanges and can-
teens at army posts. These grew out
of the idea that the Government should
make available to persons in its ser-
vices small articles of comfort and con-
venience which they could not readily
obtain because of their isolated posts.

Testimony taken by the Shannon
Committee of the House of Represen-
tatives reveals how these retail estab-

MICHIGAN

lishments have grown. Ships’ stores
maintained to meet the needs of of-
ficers and enlisted men of the service
at sea sell jewelry, silk underwear, and
other goods. Modest exchanges at
any army posts have developed into
full-fledged department stores, some
doing a business of more than a mil-
lion dollars a year. It is estimated that
the commissary store at the Norfolk
Navy Yard is taking from regularly
licensed merchants business to the
value of $21,250 a month, incidentally
costing the Government and tax-payers
$1,605 a month.

The stock-in-trade of these Govern-
mental establishments includes paint
and varnish, radio receiving sets, per-
fumes and toilet articles, watches, gro-
ceries and haberdashery. Many sell
gasoline, automobile tires and supplies.
At least one enterprising Government
store has acquired the agency for the
sale of automobiles.

Purchasing at these stores is limited
by regulation to members of the ser-
vices and their families and civilian
employes but the rule seems to have
been more honored in the breach than
in the observance. Those who hold
commissary cards can make purchases
for their friends and in many instances
the requirement that purchasers shall
present a commissary card seems to
have been overlooked altogether. In
some Federal bureaus and departments
in Washington are purchasing clubs
that are supposed to be co-operative.
They are housed in Government build-
ings and staffed by Government clerks
who solicit orders.

Uncle Sam’s stores have most of the
advantages of the chain store system
and none of the disadvantages. They
not only escape the license taxes which
some ‘states impose on the chain store
but sell some articles free of state taxes.
Quarters, lighting and heat are pro-
vided by benevolent taxpayers. De-
liveries are made in Government
trucks. Many of their supplies are
purchased under Government contract.
They have no weekly payrolls to meet.
If articles asked for are not carried
in stock, purchasers are referred to
private dealers with a demand for dis-
counts of from 10 to 40 per cent. on
goods sold to them.

Having no stockholders they are not
concerned with profits. They are op-
erated solely for the consumer in whose
interest as many commercial sins can
be committed and established standards
of trade practice can be violated as in
the interest of the most grasping
private dealer.

Patrons of these Government estab-
lishments can buy cigarettes free of
state taxes. At a recent meeting of
the Association of State Oil Tax Col-
lectors one of the problems discussed
was the sale to Government employes
of hundreds of thousands of gallons of
gasoline also free of state taxes. The
Federal Government distributes mil-
lions of public money to the states to
build highways and enables its own
employes tq evade payment of the gas-
oline tax to maintain them.

Against this kind of competition—
if it can be called competition—which
bears all the earmarks of the most ar-
rogant and domineering monopoly, the

TRADESMAN

private trader is defenceless. He must
pay for his overhead, his light, rent,
heat, and the salaries of his employes,
For him no government department
acts as purchasing agent. He cannot
claim immunity from taxation. On the
contrary, he is taxed to enable the
Government store to undersell him and
to pre-empt the market for the goods
he might otherwise sell himself.

If Government is to broaden its
activities to include the buying and
selling of goods, the individual citizen
must to the same extent yield his op-
portunity to buy and sell goods. The
losses of these public ventures he can
meet, as money comes from many
sources; but when he pays out of the
freedom which, we have been led to
believe, the Constitution was set up
to safeguard, he pays but once. No
other coin will pass current for such

a debt. Merle Thorpe.
—_—_+->____
Drowsy Drivers as Cause of Highway

Accidents.

It is not always possible for a man
to take a wife or sweetheart along
with him in a motor vehicle to talk to
him and keep him awake during a long
drive. Neither is it possible for one
to depend upon a car radio to banish
the urge to rest and relax. And yet
sleep or the desire to sleep makes a
serious hazard.

Operators of truck traffic have long
since adopted extensive measures to
combat the menace. They have pro-
vided helpers for men when long driv-
ing hours are required. Truck oper-
ators are now frequently seen resting
at the roadside when fatigued. The
same general situation applies to bus
operation, following agitation arising
from several serious accidents, so that
demands upon operators are less ex-
acting.

But there has as yet been nothing
devised and no means considered by
which the ordinary operator of the
pleasure car can be protected against
his tendency to fall asleep while at the
wheel. It is entirely probable that
professional men who do their own
driving, others whose work causes men-
tal strain during the day, and who are
compelled to drive at night for one
reason or another, do recognize the
danger and are forced to fight off the
urge to sleep.

Generally this is a successful pro-
ceeding. It can be accomplished by
a man through will-power alone, but
it takes a tremendous amount of de-
termination and usually is accomplish-
ed through some diversion. Many sug-
gestions, some facetious, as to how
these conditions can be met have been
made from time to time, but one can-
not always have the companionship re-
ferred to nor yet the radio programs
that might serve.

It might be claimed, perhaps with
some reason, that there are radio pro-
grams which would not banish sleep
but certainly some of the musical pro-
ductions in jazz time will do it. The
effect of radio music upon the mental-
ity of an operator has not as yet been
thorough studied but in such cases ob-
served it has been noted that attention
has not been diverted to an extent
where performance standards have been
lowered.

Forty-ninth Anniversary

It is necessary that efforts of every
person engaged in the management of
transportation, especially where oper-
ators have other human lives in their
care, must be intensified to make sure
operators get proper rest and that they
are never. in the physical condition
where fatigue can enter into perform-
ance.

The best thing to do is to surrender
the wheel to someone who is not tired.
It is the best safety accomplishment in
this situation. Robbins B. Stoeckell.

Influence of Diet on Structure of
Teeth.

There is no guesswork where nature
is toncerned. Time, to her, is quite
unimportant so long as the job is well
done. And so, when she builds a set
of teeth designed for a life term of
service, she goes about her work with
infinite care and patience.

No less than eighteen years are de-
voted by her in building the two rows
of teeth that represent the dental gift
to humans. However, like other work-
men, she is limited to the material at
hand with which to do her job.

It should be understood that from
the sixth to the eighteenth year de-
cided changes occur in the month.
The temporary teeth, which have ac-
complished their mission, are shed in
the earlier years of this period; and it
is not until the eighteenth year that
the last of the permanent teeth assume
their final position in the dental arch.

As in the younger days, it therefore
continues to be essential that proper
foods are eaten to form good tooth
structure. Indeed, nature command-
ingly insists that she be given grade A
materials. If denied, she still attempts
to do her best, but this is quite likely
to be far from the perfection originally
conceived by her.

This means that an all-around diet
is essential. If one possesses any
doubts what this diet ought to be, the
family physician should be consulted
and his advice scrupulously followed.

If, in addition, tooth decay is in-
hibited by keeping the teeth clean and
free from greasy, starchy substances
that adhere to them, and hard foods are
chewed that will afford the teeth and
their supporting tissues exercise, na2-
ture will do a great job.

Dr. CC. )” Hollister.
—_~+~+-.___
Dissatisfied.

Paul Miller, like every other prop-
erty owner throughout the country, has
been getting little or no rent for his
properties. Appreciating conditions,
he has tried to be as lenient as possible
wth his tenants.

One tenant, Smith, had particularly
incensed him. Smith had paid no rent
for ten months, refused to vacate, took
no care of the property, and apparently
wanted no job.

One August morning, however, Mul-
ler was astonished to see a moving van
backed up to Smith’s house.

“What’s the idea, Smith?” he de-
manded of his pet pest.

“I’m moving. I’m dissatisfied here.”

“Dissatisfied, eh? What’s your trou-
ble?”

“I’m moving across the street where
I can get cheaper rent.”

Sad i. aed ee

Forty-ninth Anniversary MICHIGAN TRADESMAN 27

A House With A History

 

 

1873-1932 — Fifty-Nine Years of Successful Service

to the Drug Trade of Michigan

+ CRUGL

‘ We enjoy the courtesy of more visiting buyers than

, any other Drug House in this part of the country

$ HAZELTINE. & PERKINS DRUG COMPANY
| Grand Rapids

 

 

28

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

THE SACRED AND SECULAR.

They Cannot Be Separated in Com-
munity Life.

My education and equipment were
never headed toward banking, and my
objective always attached itself to
community affairs. In 1870 when my
iather communicated to me as a senior
in college the fact that he was to be
one of the founders of a savings bank
in Grand Rapids, it awakened my curi-
osity; and because father and son were
always pals, I talked very frankly with
him about his vision. He evidently
wanted to draw out from his boy a
student’s view of what he had in mind,
and I said to him very frankly that I
didn’t like banking nor the attitude of
bankers. My connection with banks
had left an impression with me that
they felt themselves to be high and
mighty fellows looking up the commun-
ity as a factor in assisting them to
make money for their stockholders. I
said to him that I never went into a
bank but that I felt that to get ordi-
nary courtesy I had to curry favor in
some way, and this impression was so
deeply etched upon me that I had very
little sympathy with banking as a vo-
cation.

He listened always with a smile and
said this new venture was aimed at a
different relationship between bankers
and the community; that he felt it
educational institution
community

would be an
aiming at teaching the
habits of thrift and that the bank was
an ally of the schools in teaching peo-
ple the importance of laying by a por-
tion of the income for emergencies;
that this new bank was going to pay
a small rate of interest on deposits and
put temptations before the people to
save in small amounts aiming toward
an amount that would be sufficient to
be useful in business affairs.

The years following did not change
my attitude particularly toward bank-
ers, for I could not help but feel that
they considered themselves in a class
by themselves and assumed an attitude
toward the community that was dis-
tasteful to me. Some years afterward
my father passed away and I came
home from college circles into Grand
Rapids life and was invited to become
a director in the bank which my father
had helped to found. All of the other
directors were elderly men, and I did
not feel quite at home but I had certain
ideals with regard to banking that led
me to quietly attempt to impress upon
my associates that a bank, to be most
useful in community, must look well
to its attitude and its importance. From
the time that I entered into the direc-
torate of the bank until now, through
all the experiences of a lifetime in busi-
ness, I have not changed my mind
with regard to the importance of
recognizing that the sacred and secular
cannot be separated in the factors of
community life. The banker has a
sacred trust, and while he must not
be unmindful of earning a fair income
for the stockholders of the bank, his
major thought must be that his bank is
a factor in the community, established
first of all for service; and that in per-
forming this service two vital elements
are: First, the assumption of a proper

attitude toward the people, and, second,
the creation of an atmosphere in the
bank that shall be attractive to people,
so they will feel perfectly at home in
the bank, and that those conducting
the business are fellows in carrying on
the world’s business.

I recall an incident in my early man-
hood when the cashier of a leading
bank was approached by a fellow citi-
zen who had known him for many
years and said: “Mr. Cashier, I want
some counsel and sympathy and I
would like you now to assume toward
me the same attitude that you do when
you were talking so beautifully in
prayer meeting. I do not want you
to shove yourself back in the chair
and have your eyes look like steel; I

 

conducting the banking enterprise and
developing its relationship in the com-
munity. My training was not calcu-
lated to fit me for the technique of
banking.

{ never had any taste for accounting
and the details of the banking business,
and in my relationships I have left this
side of the business entirely to others
who were attached to it and have given
my attention to the creation of what I
feel is denominated properly the “at-
mosphere” of the institution. I have
used the bank as an anchorage for the
accomplishment of various activities
attached to community and welfare
movements.

I have found this relationship direct-
ly valuable to the business for which

Charles W. Garfield

and not a banker.” This incident made
a deep impression upon me, and in all
want you to be a real fellow with me
my banking relations I have tried to
inculcate the idea that the banker
should first of all, in his relationship to
customers, assume an atittude of sym-
pathy rather than defense.

As executive of the Grand Rapids
3ank for many years my initial thought
in my relationship to the banking force
was that I was not an autocrat but a
fellow worker in a common cause and
considered the opinion of the janitor
or the messenger as valuable in con-
ducting the banking enterprise. If I
have attained success in the community
as a banker, it has been closely attach-
ed to this ideal of companionship in

I had assumed a great deal of responsi-
bility. In my relationship to associates
in the steps of progress made in our
institution I have tried to the utmost
of my ability to awaken in my asso-
ciates the importance of attaching
themselves to community affairs; that
in carrying on the work of the bank
as a service factor, this relationship
was a vital matter. And during all the
years of most delightful association I
have found this ideal of inestimable
value. The ability to sympathetically
assist a fellow business man without
making him feel that my service was
of a high and mighty kind, has been a
dominating element in carrying on the
functions of a banker. And if my per-
sonality has been of any value in my

banking associations, it has been the
result of an attempt to inculcate this
ideal in the minds and hearts of my
associates.

I am not unmindful that this vision
of a banker’s responsibility to the com-
munity is not the popular one; and
still, from the experience of a pretty
long bank career I am satisfied that we
ought to cultivate in a larger degree
than usual this attitude of what kind
of a factor the bank should be in the
community. The responsibility of the
president of a bank in his relationship
to the men who are performing the
detail duties, it seems to me, should
be one of fellowship and that he should
radiate the impression that he was sim-
ply one of the factors in the institution
for the accomplishment of the purposes
for which it was founded, accomplish-
ment of banking ideals. In communi-
cating to you the impressions that my
experience in the banking business has
left upon me, I am satisfied that my
influence has not been so great in giv-
ing the right tuition with regard to
the details of the business as in the
influence I have had upon the ideals
of the men and women who have be-
come associated with me in carrying
on the banking functions. Other things
being equal, the man or woman who
takes an interest and assumes a re-
sponsibility in citizenship is develop-
ing the best possible equipment for
success in the banking business.

I have been very happy in my bank-
ing career, largely because of the
valued friendships that have been made
in carrying out my ideals. In the
opinion of financiers who regard the
opportunities of making money in con-
nection with banking business as the
great objective, my usefulness has not
been calculated to function strongly in
large financial affairs; but if I have
been at least partly right in community
betterment then what I have tried to
accomplish has not been entirely a
failure. Charles M. Garfield.

—_+->___
Education of Youth As Training For
Sane Living.

So many are seeing the importance
of taking care of the health of children,
of trying to give them something of
what we interpret as happiness, and
up to a certain period of their lives an
opportunity to be successful. As yet
beyond their school age we have failed
to a great extent in their social and
economic development.

Why is this? Are we living in the
living generation? or are we trying to
guide them and prepare them for life
by the application of old standards and
attitudes that fail to meet modern
needs and conditions?

It would seem that the time has
come when we must think in different
terms—in terms of continuity, com-
pleteness and adequacy of programs—
of preparing children according to
their individual capacity and environ-
ment to fit into the social and economic
structure of modern society that will
insure for them a confidence in them-
selves, in God and their fellow-man—
a fact many times lost sight of but
still absolutely necessary to normal
and sane living. Mary D. Davis.

 

 

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wetter ane AR selene Net aa Bie.

 

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 29

 

If you would be THRIFTY, make each penny spent
for fuel go as far as possible in a
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Genuine

* Gas Coke #

Is a fuel that is manufactured by Grand Rapids labor in
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Quite aside from these advantages, the price of gas coke
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Prices This Year Are
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Try a Ton of this Good Fuel

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MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

FOOD DISTRIBUTION.
Necessity of State Inspection of Quan-
tity and Quality.

Publicity is a means of increasing
co-operation and efficiency. The IIl-
nois Division of Standards is carrying
on an active campaign of what might
be called advertising, to the end that
the purchasing public, as well as the
selling public, shall work together for
the purpose of increasing efficiency,
ultimately bringing justice to all. De-
prived of weights and measures news,
the housewife is at sea regarding pur-
chases.

The average merchant intends to be
honest, and it is the exception to this
rule which causes the weights and
measures officials concern. Many of-
fenses occur through ignorance of the
law or its application.

Most of us want to learn about new
things, especially if they concern our
daily lives. Nothwithstanding many
handicaps, the Division of Standards
has accomplished a great deal by giv-
ing much attention to details.

There are twelve members of the in-
spectional force, and they are required
to furnish the superintendent reports
in writing regarding every violation of
the law coming under their observa-
tion, indicating the provision violated.
If prosecution is recommended by the
Superintendent of Standards, evidence
in sufficient detail is turned over to
the prosecuting attorney, for use in
conducting the proceedings.

These reports afford accurate infor-
mation regarding each case, which can
be filed for future reference and the
inspector is forced to exercise pains-
taking care in making his investiga-
tions.

Inspectors are furnished with all
available weights and measures litera-
ture, which enables them to furnish
the public, at all times, with any in-
formation they desire.

Weekly reports of routine inspection
work performed by each inspector also
include a report of regularity work
performed in each establishment visit-
ed, including detailed weights of com-
modities weighed, statements of con-
tents on packages, labels on bread ex-
posed for sale, whether or not milk bot-
les are properly labeled.

Of course detailed inspection reports
of all liquid measuring devices are for-
warded to the Superintendent, but this
talk is directed primarily to the house-
wife, therefore, the substance of it
pertains to household goods.

These condensed reports are exam-
ined personally by the Superintendent,
before they are filed away. By this
method, the Springfield office is kept
in close touch with details of the work
performed throughout the entire terri-
tory and is able to ascertain where
special investigations should be made
and special duties performed. Thus
the Department has been able to ac-
complish very gratifying results.

The conscientious offcial should be
welcomed by both the buying and
selling public. If he enforces the laws
with discretion and judgment, he can
be of great help to the careless mer-
chant or vendor in correcting objec-
tionable evils. He can not, of course,

 

 

sanction repeated and open violations
of the law, but when the weights and
measures inspector finds upon his first
visit of inspection that short weight or
measure has been given unintentional-
lv, possibly through carelessness of an
employe, who certainly does not profit
by it, or by the proprietor himself, in
the rush of business, it is proper to call
attention to the violation and give the
offender an opportunity of correcting
the evils.

A second offense, after warning has
been given is prosecuted to the fullest
extent. Intentional violation’s as evi-
denced by a deliberate intent to de-
fraud should be severely dealt with in
order to protect the buying public.
I am frank to admit that at least 75
per cent. of violations are due to care-
lessness and ignorance of the law.

The buying public and the merchant
are mutually interested in accurate
scales from a financial standpoint, be-
cause it is the only equipment in the
store that determines for them both
the pounds and ounces of commodi-
ties to be exchanged for dollars and
cents.

When we endeavor to visualize the
magnitude of the combined purchasing
power of the housewives throughout

the entire world, we find ourselves
dealing with an incomprehensible

problem of staggering proportions.

I will be conservative and say that
the housewife purchases only forty arti-
cles per week; then multiply that by
fifty-two weeks in the year.

It is hard to imagine the vast multi-
tude of housewives throughout the
State, who are doing this purchasing
day after day. It presents a problem
far beyond our comprehension, yet the
condition exists.

Now let us see what might result,
should the scale happen to be inaccu-
rate and cheat the housewife out of a
single ounce on every weighing trans-
action. Suppose the housewife pur-
chases forty articles per week for fifty-
two weeks, or 2,080 drafts per year
and loses only one ounce per draft,
or 2080 ounces per year.

Let’s say the average cost of com-
modities is 4 cents per ounce, the house-
wife pays out $83.20 annually for food-
stuffs she never receives. This looks
like a modest amount, but it is the in-
terest on better than $2,000 deposited
in a bank at 4 per cent. and should we
attempt to multiply it by the great
number of housewives doing this pur-
chasing all over the State, we would
soon become dizzy with mathematics.

Every housewife will readily concede
that the purchasing of food for the
family cuts a mighty big hole in the
weekly pay envelope, and that my
figures are entirely too conservative.

Dry commodities formerly sold by
dry measure shall not be sold in any
other manner, than by standard avoir-
dupois net weight or by numerical
count. This simply means that the
dry measure formerly used as a stan-
dard of measurement for the sale of
potatoes, apples, fruits, vegetables and
other commodities shall be sold by
standard avoirdupois net weight or
numerical count. W. T. Fossett.

Historic and Picturesque Section
Draws Tourists.

Few people of Central and Northern
industrial regions know of the won-
ders and extreme beauty of the
“Pocket” of Indiana. The term
“Pocket” is the common name applied
to the Southwestern corner of the
State of Indiana, consisting of Van-
dreburgh and Posey counties; the lat-
ter one of the largest and richest agri-
cultural counties in all Indiana.

The “Pocket” is one of the most en-
trancing districts of Hoosierland. For
miles North the southland atmosphere
and the Southern mode of living are
of special interest to dwellers in in-
tensified industrial areas and congested
cities.

The scented honeysuckle, pecan
trees, great fields of sweet potatoes,
some mistletoe and an amazing variety
of plant and flower life most common
in the far South, make one think at
times he is in Georgia or Alabama
rather than Indiana.

As one crosses the Ohio River on a
ferry at the most southern extremity
of this State at a point opposite Union-
town, Ky., he is about 300 miles South
of Indiana’s most Northern extremity
at the Michigan border. Since the sun
advances Northward about eighteen
miles a day, the Summer season in the
“Pocket” is approximately eighteen
days earlier than in the Calumet Dis-
trict along Lake Michigan.

The Ohio and Wabash River bottoms
are worthy of a visit any time. These
rivers show clearly, by their meander-
ing curves, the battles fought and not
yet won in their desperate efforts to
permanently locate themselves. That
they are still “eating” into the soil at
a rapid rate is illustrated by photo-
graphs showing State Road 69 opposite
Uniontown, Ky., being undermined to
such an extent that it will require the
relocation of nearly half a mile of this
road to a point some dinstance back
from the river bank.

Vanderburgh and Posey counties
have developed fair systems of county
roads. The State Highway Depart-
ment is either paving or building oil
mats on all State roads in these coun-
ties, which will make it, before the end
of the year, one of the best districts in
Indiana with pavement or other dust-
less types of highways.

The New Harmony bridge across the
Wabash River was completed last year,
and the recent opening to traffic of
the Evansville bridge over the Ohio
River connecting Henderson, Ky., adds
much to the convenience of travel in
this district.

At New Harmony the old ferry con-
tinues to run in spite of the competi-
tion of the toll bridge. It is one of
only a few districts in the world where
a toll bridge, representing the present,
and a toll ferry, representing the past,
continue in direct competition for
highway traffic.

Not only is the “Pocket” noted for
its unusual things so far as its phys-
ical features are concerned, but even
a “zebrid farm” was started there years
ago. The zebrid is a cross between
the zebra and the donkey. A man con-
ceived the idea of developing a strain
of domestic animals with the toughness

of the zebra and the domesticity of the
donkey.

However, the hybrid animal produced
and known as the zebrid, retained all
the viciousness of the zebra and had
only the durability of the donkey. The
experiment was a failure and the ani-
mals were soon sold to a circus and no
further attempt has been made to raise
them.

New Harmony played an important
part in Indiana’s early history. There
was tried the first experiment in com-
munism by the Owens. There is the
grave of Thomas Say, one of the most
famous naturalists of the world. Also
the Fauntleroy Home, where was held
the first women’s club meeting. Re-
mains of the Rappite community, an-
other early venture, also are found.

Evansville, which the visitor natural-
ly will wish to see on this Southern
exrcursion, is one of the large indus-
trial cities of Indiana, noted for the
manufacture of a variety of products,
and for its fine homes. Likewise it
is the gateway of the Gulf States.

Historical New Harmony with tree-
bordered streets, and Mt. Vernon on
the beautiful Ohio River with typical
far Southern atmosphere, beckon tour-
ists wishing to see a bit of scenery re-
flecting that period when the State was
young, when rivers were National as
well as local highways, and civiliza-
tion thrived chiefly upon abundant nat-
ural resources.

The State Highway Commission has
opened to the tourist this wonderfully
pleasing country, steeped in history
and profuse in natural beauty, through
splendidly paved and maintained high-
ways. This charming Indiana South-
land bids you welcome, for here in the
“Pocket” one finds much of the beauty
and lure of the primitive as well as the
highly industrialized, and the gateway
to the distant, langorous South.

A. H. Hinkle.
+
Sent Abroad To Come Home.

How far the idea of factory-prepack-
ing of merchandise for sale in stores
is reaching into the competitive situa-
tion in manufacturing is shown by an
interesting new container for a thirty-
two-piece dinner set. So effective is
this in protecting its contents, and so
much money does it save the retail
store (which receives the goods com-
pletely packed and ready to hand over
to the customer) that at least one
American department store is using it
for importations from Europe!

In other words, it pays this store
to purchase the fiber-board containers
and the special trays, cushions, and
braces of corrugated board in the Unit-
ed States and ship them to Czecho-
Slovakia or other European countries
in order that the manufacturer there
may pack the chinaware, ready for de-
livery in the customer’s home, accord-
ing to the American store’s specifica-
tions. The same type of packing is
used for glassware and other fragile
objects. No duty has to be paid on the
container in either direction.

——_+ ++.

Perhaps the best way to learn why
a big politician switches to the other
candidate is to wait and see what he
gets.

 

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Forty-ninth A nniversary

MICHIGAN TRADESMAN

31

 

 

 

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H. LEONARD & SONS

IMPORTERS & MANUFACTURERS’ AGENTS

Cor. Fulton St. and Commerce Ave. Grand Rapids, Michigan

 

 

 

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THE HOUSE BEHIND THE PRODUCTS

IT’S THE STORE WITH A PULL THAT DRAWS TRADE
GET READY FOR HOLIDAY BUSINESS

The store with the greatest assortment attracts customers like nothing else can. If you want new ideas, come and see
one of the largest and most varied exhibits of quick selling merchandise ever shown. The right things at the right
prices. The kind that sells today. Splendid tables of

STAPLE AND SEASONABLE GOODS AT POPULAR PRICES
5c 10c 15c¢ 25c¢ 29c 39c 49c 69c 89c

You will find just what you want and you will be delighted to see the things that will quicken up your cash sales.
Remember that Christmas will be here before you know it. If you haven't bought it is not too late to get a good

selection of

Dolls, Toys, Games, Wheel Goods, Sleds, Fancy Goods, Silver, China, Glassware and

Novelties

Complete stocks invite your investigation with a view of adding some to your stock. A few more suggestion—

ELECTRIC REFRIGERATORS TINWARE FOR KITCHEN CLOCKS—ALL KINDS

ELECTRIC RADIOS BREAD-CAKE-PIE PANS GAS STOVES AND RANGES
ELECTRIC CLOCKS ALUMINUM WARE PYREX OVENWARE

ELECTRIC WAFFLES ENAMELED WARE MIRRORS—ALL KINDS
ELECTRIC TOASTERS WIRE STRAINERS BATHROOM CABINETS
ELECTRIC IRONS POTATO MASHERS DINNER SETS OR SEPARATE
PEWTER WARE EGG BEATERS CUPS, SAUCERS AND PLATES
SILVER WARE CREAM WHIPS CARLOADS OF CHINA

KITCHEN CUTLERY CHROME SPECIALS TO CHOOSE FROM

GIFTS FOR GROWN UPS GIFTS FOR KIDDIES GIFTS FOR EVERYONE

YOU MUST HAVE GIFT GOODS FOR THE HOLIDAYS

 

 

 

 

 

 

 

 

32

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

EXCEPTIONAL CHILDREN.

 

Suggestions Advanced For Guidance
in Their Development.

When there is within the family
group a child who seems conspicuously
different from other children in his
mental or physical development, there
is almost sure to be aroused in the
minds of thinking parents a troubled
and a questioning attitude.

Problems of adjustment must be met,
whether the condition is merely a tem-
porary one or whether it is recognized
as one which will permanently affect
adult life. Such adjustment must be
made, not in terms of convenience or
personal desire of the parents, but in
terms of the greatest fulfillment of life
for the child.

His is the right to realize his great-
est possibilities; to develop independ-
ence of body and of thought as far as
his powers will carry him; to be edu-
cated for leadership if within him lies
the capacity for leadership. Yet his
also is the right to live happily and
usefully upon the plane of his own
abilities; to serve in a sphere which is
suited to his particular talents; to be
free from any compulsion to achieve
that which lies hopelessly beyond.

And finally his is the right to be
guided into social attitudes and con-
duct that will make of him a citizen
of whom his community need not be
ashamed.

The application of this “declaration
of rights” to the life of the exceptional
child leads to the consideration of many
situations which involve parental atti-
tudes and decisions. A recognition of
the various types of exceptional chil-
dren, an understanding of their great-
est needs, the co-operation between
home and school in guiding their best
interests, a knowledge of other agen-
cies that may help in their education
and adjustment, the methods of wise
home treatment—all these are matters
upon which the thoughtful parent wel-
comes information and assistance.

No attempt is made to go into the
multitude of details which can be dis-
cussed only upon the basis of individ-
ual diagnosis; but there are general
questions which can be answered and
general information which can be of-
fered to all parents who are eager that
the child who is “different” may have
the best that life can afford.

Every parent knows that no two
children are exactly alike. Every child
is different from every other child not
only in his physical appearance but in
his personality and mental equipment.
The qualities and powers and weak-
nesses of one child are possessed in
that peculiar combination by no other
child in all the world.

Yet even while we recognize that no
two children are identical, we also
recognize that there are some children
who are so extremely different from
others in some particular trait that they
present very special problems and de-
mand special thought in the adjust-
ment of our treatment to their needs.
Educationally these are the ones of
whom we think as “exceptional” chil-
dren. They may be classified into three
general groups, as follows: _

1. There is the child who is phys-
ically different; who is handicapped by
seriously defective eyesight or hearing,
by a crippled body, by malnutrition, by
organic weakness, or by a speech de-
fect which may be either organic or
mental in origin.

These needs preventive and remedial
measures that will help to kill disease,
to straighten limbs, to strengthen eye-
sight or hearing, and to bring physical
development as nearly as possible to a
normal level. But when all that is
possible has been done, many of them
still need special equipment and special
methods of instruction that will help
them to realize their greatest capacity
in spite of their handicap.

2. A second large group is made up
of those children who are mentally dif-
ferent. Some have an intellectual ca-
pacity far beyond that of most boys
and girls of the same age. Others find
it especially difficult to learn the ordi-
nary school subjects. Still others show
an unevenness of ability, with some
special talent or some special defect
that is outstanding.

All of these need an adjustment of
the curriculum in our schools to suit
their particular requirements; and they
need also an undestanding attitude at
home that will supply the foundation
upon which the school can build.

3. The third group we may refer to
as those who are socially different—
who present serious behavior problems
which seem to set them apart from the
rest of childhood for peculiar consider-
ation.

These need a sympathetic and un-
derstanding guidance that will recog-
nize the early symtpoms of maladjust-
ment, discover its causes, and treat it
at its source.

The physically different child can in
many cases be easily recognized. A
crippled body or a speech defect is
manifest. Malnutrition, anemia, heart
difficulty or tuberculous tendency,
glandular deficiency or toxic condition
may be discovered through a thorough
health examination. Defects of vision
and of hearing are more elusive except
in extreme cases.

The child who is somewhat near-
sighted or deafened frequently suffers
a handicap in his school work the
source of which may long remain un-
discovered. It may even cause failure
and retardation in his progress and
bring upon him the designation of
“backward,” when in reality his mental
development is all that could be wished
for. What he actually needs in such a
case is a pair of carefully fitted glasses
or some other sight-saving device, or
adequate attention to his deafness.

So also difficulties of disposition may
be due to one of these physcial imper-
fections. Many a child has been chang-
ed from dull discouragement to smil-
ing achievement, from so-called “lazi-
ness” to interested activity, from irrit-
ability and nervourness to evenness of
temper merely through a correction of
some physical defect.

The search for bodily efficiency and
health must be the first step in any
satisfactory adjustment of the condi-
tions surrounding the exceptional child.
That parent is wise who upon the first
sympton of serious disturbance in

school or home relationships seeks for
a possible cause through a complete
medical and physical examination.

The mentally different child is usu-
ally pointed out on the basis of his
progress or his lack of progress in
school. Yet that is by no means always
a reliable index. progress in
school has its physical, its emotional,
its environmental, as well as its mental
causes. Rapid progress in the elemen-
tary school is sometimes—although not
so frequently—the result of persistent
plodding and persistent prodding, as
well as much additional coaching.

If the child goes ahead regularly
from grade to grade with no unusual
difficulty, his parents may rest assured
that his mental development has been
satisfactory. If he does consistently
superior school work and forges ahead
without undue effort, they may be rea-
sonably sure that in those skills which
the school represents he is better than

Slow

average.

If, however, he does neither of these,
but lags behind in his school progress,
then they face the responsibility of
answering the question, Why? And the
answer can come only through the
thorough physical examination of
which mention has already been made,
supplemented by a psychological study
handled by a specialist.

A physician makes no attempt to
diagnose an illness and to give it a
certain name until he has made a com-
plete examination. No more can we
assign a name to the difficulty we find
in the child until we have gone beneath
the surface and analyzed—or have had
analyzed for us—the underlying factors.

Some parents have been inclined to
resent any inclination on the part of
school authorities to give the child a
psychological test. If the test has been
given without their knowledge, some
have even grown indignant and ac-
cused the school of labeling their child
as “feeble-minded.”

This attitude is, of course, the result
of misunderstanding. Intelligence tests
are for the bright as well as for the
dull. They reveal superiority as well
as lack of capacity. They cannot pos-
sibly hinder the child’s progress in
school, but serve only to help the
school authorities to plan that which
is best for the individual pupil.

Instead of forbidding or avoiding an
intelligence test, the parent should—
as many parents do—welcome it, that
he and the teacher may work together
with the best knowledge of the child’s
ability that is available. The results
of the test will be interpreted by a
capable psychologist not in terms of
mere figures or percentages but in
terms of their general significance in

relation to the child’s educational
progress.
The psychologist will assure the

parent also that general intelligence
tests, as we have them to-day, can
measure Only approximately one phase
of the child’s equipment; namely, his
intellectual power. His ability to work
with his hands, his ability to get along
socially with other people, and his ca-
pacity for self-dependence are added
factors which have an important place
in any complete study of his possibili-
ties for life adjustment.

7 Pm morn non te AN ta ee ap

Such a complete analysis is given
to-day in the best-equipped psycholog-
ical clinics of the country when a child
is referred for study and treatment.

The socially different child usually
needs no discovery. He makes himself
known by his unsocial behavior. He
has frequent temper tantrums, or he is
too domineering for the comfort of his
associates, or he is persistently guilty
of falsehood, of theft, of cruelty, of
any one or more of the many behavior
difficulties which beset human nature.

Extreme cases force themselves upon
the attention of society; yet less serious
ones also need careful consideration
and help, in order that they may not
become extreme.

In dealing with this problem there
are two radically different attitudes that
may be adopted by parents, either of
which is injurious to the child.

First, there is the parent who closes
his eyes to all signs of behavior mal-
adjustment which may appear in the
conduct of his child—who is convinced
that “he will outgrow them,” and who
permits the situation to grow from bad
to worse without taking any steps to
remedy it. Results of this attitude are
seen over and over again in cases of
juvenile delinquency which can _ be
traced to unsocial tendencies of early
childhood left unchecked or even en-
couraged.

Second, there is the parent who is
too solicitous, who sees in every little
difficult act of the boy or girl a dan-
ger signal, who suffers under constant
strain lest he is not guiding the child
in the way he should go, and who con-
sequently attempts to curb and to cor-
rect beyond a reasonable limit.

Happily, most children are “just
normal,’ and if there is within the
home an atmosphere of happiness and
understanding and companionship, as
well as a worthy example of living,
there is in the majority of cases no
great danger of serious complications.

Midway between these two attitudes
is that of the parent who knows that
the child’s personality is in the process
of development and that there will be
times of strain and difficulty through
which with a little help he will usually
safely arrive at the next milestone of
the road. But he knows, too, the dan-
ger of persistent disobedience, of per-
sistent dishonesty, or persistent cruel-
ty, and if he is unable to cope with the
problem himself, he will seek help from
those who know. :

Numerous child guidance clinics or-
ganized in various parts of the country
stand ready to give assistance. It is
their chief concern to help the parent
and the child make such life adjust-
ments as are necessary for their own
happiness in relation to each other and
in the relations of each to society.

Elise H. Martens.
——_2>-+—_____
The Retort Courteous.

“No wonder you are a sissy—your
folks were married by a justice of the
peace.”

“Well, I think, from the racket com-
ing from your house that your folks
were married by the secretary of
war.”

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 33

 

Michigan Bankers

and
Nierchants Mutual Fire

Insurance Company

Fremont, Michigan
Chartered August 14, 1916

C239

Principal Causes of Fire
as reported by the National Board of Fire Underwriters

1. Careless handling of matches and smoking
. Defective chimneys and flues

Overheated stoves, furnaces, boilers, etc.
Electric wiring and appliances
Spontaneous combustion

Sparks on combustible roofs.

CHECK OVER THESE HAZARDS IN YOUR STORE.

PR wWN

Every fire adds to the already high cost of living. It matters not whether the fire
occurs on a neighbor’s property or on your own, whether the property be insured or
not, it robs you individually, despoils your community, and drains the resources of
the Nation.

Each of us must pay our share of this waste—in high insurance rates—in curtailed
production — in unemployment — in decreased purchasing power — in business
friction — unfilled contracts — delayed deliveries, etc.

These are the indirect results of fire all of which help to clog the economic flow of
goods from producer to consumer.

We can help you to a saving of from 30 to 374% in the purchase of fire insurance of
a safe and dependable character.

For Rates and Terms on any W T Secretary-
Mercantile Risk in Michigan, write to M. N. SENF, Treasurer

 

 

 

 

 

34

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

COMPETITIVE CONDITIONS

Between Independent and Chains Will
Be Largely Stabilized.

During recent months there has been
an unexampled degree of shifting prod-
ucts and lines of goods from one chan-
nel of distribution to another. Pro-
ducers who formerly sold through
specialized channels have turned to the
regular wholesaler-retailer _ outlets.
Others who formerly sold through the
wholesaler-retailers have rushed off in-
to exclusive agencies and other forms
of specialized selling. New selling
schemes, new deals, new stunts are
appearing in profusion. One cannot
be sure, but it looks much as if there
has been more of a movement toward
rather than away from the older meth-
ods of distribution such as the whole-
saler-retailer system. In a declining
market, specialized selling in all its
variations, either direct to consumers
or to retailers, tends to become very
expensive, and a number of products
formerly sold direct have recently been
turned over to wholesalers for distribu-
tion.

One does not hear these days much
talk about the elimination of middle-
men. According to the Census of Dis-
tribution in 1929 more than 30 per cent.
of all sales made to consumers through
retailers had come through wholesale
channels, and it is likely that the pro-
portion is higher now than it was in
1929.

Not many years ago it was the am-
bition of many, if not most, manufac-
turers to secure what they termed 100
per cent. National
Through bitter experience it was found
that 100 per cent. distribution could be
approximated only at great expense
and when obtained was not worth what

it cost.

distribution.

In recent months an increasing num-
ber of manufacturers have adopted the
methods of selective marketing, of con-
centration on profitable products in
territories in which marketing could
be most profitably carried on and with
dealers purchases run_ into
worth-while amounts. This is prob-
ably but the beginning of the move-
ment toward more careful selection and
more intensive cultivation of markets.

During recent months Nationally ad-
vertised goods have been subjected to
difficulties. Many Nationally known
brands have for years been sold by
both wholesalers and retailers, but par-
ticularly by retailers, at cut prices not
only below the possibility of making a
profit but also in numerous instances
at or below the actual costs of the
goods. Such price-cutting has now
reached dangerous proportions. In a
recent count made in a retail store in
the Middle West, it was found that
114 items of well-known goods, most
of them Nationally advertised, were
actually being sold below the costs
of the goods to the dealers.

whose

As long as the retailers were doing
a satisfactory volume of business, as
long as there was a hope of making
a net profit, while there may have been
irritation, there were no insuperable
objections to the handling of the Na-
tionally advertised merchandise upon
which they made little or no net profits.

Under present conditions the situation
is very different.
have

Net orpfts in many
completely disappeared.
Sales volumes have greatly declined
and operating expenses have increased.
There is even the possibility that it
may be several years, if ever, before
there will again be the opportunity to
raise the sales volume of retail stores
to the points at which they stood in
1928 and 1929. To continue to exist,
the retailers feel that they must try
to earn a profit on the merchandise
that they sell.

lines

As a result, low-margin merchandise
is everywhere under attack. Nationally
advertised goods are for the time being
subjected to the closet critical scrutiny
in nearly all lines of retail trade.

their new organizations they can ac-
complish this result. Doubtless prog-
ress is being made by the independents
toward checkmating the forward move-
ment of the chains and it is likely that
within a few years the competitive sit-
uation between independents and
chains will be largely stabilized.
Paul H. Nystrom,

Professor of Marketing at Columbia

University.
—_?

Adjusting Education To Modern Life.

The effects of the present abnormal,
problematic, and puzzling period in
which we find ourselves are not con-
fined to one people or to any one func-
tion of society. They are world-wide
and affect every phase of life.

 

 

 

 

Paul Nystrom.

The struggle at present is not merely
between retailers and manufacturers,
but of independent retailers against
chains and of department stores
against both chains and specialty shops.
The rapid growth of the chain stores
has thoroughly aroused the independ-
ent retailer and the department store
to action. There are to-day more in-
dependent retailer members of various
forms of voluntary chains and co-op-
erative groups than there are units in
all the chain-store systems. Chain-
store development is likely to continue
until that time when independent re-
tailers can match every competitive
advantage of the chains.

A great many independent retailers
and wholesalers now claim that through

The three concepts of democracy,
government, and education must be
given serious consideration in a pro-
gram of social reconstruction designed
to achieve permanent values.

Democracy represents a social state
based on principles of liberty and
equality.

Government represents regulation of
action by the exercise of authority.

Education represents physical, men-
tal, social, moral, and spiritual growth
and development through organized
learning experiences based on life ac-
tivities.

Democratic government is but one
phase of a democracy society. The
realization of complete democracy de-
pends not only upon form of govern-

ment but involves social and economic
relationships. A system of free public
education is one of the major char-
acteristics of democracy.

It is essential to the maintenance and
progress of the democratic ideals of
freedom and equality and basic to a
democratic form of government. Re-
cent educational developments which
have taken place contribute materially
to the progress of democracy in our
modern civilization.

Some of these major developments
may be listed as follows:

Educational opportunities made avail-
able for all the children in the State.

Diversification of educational offer-
ing to meet greater variations in indi-
vidual needs.

Extension of
school year.

required length of

Extended social service and custodial
aspects of educational service.

Guidance and personal consultation.

Advanced minimum common level of
educational maturity made available
for all children.

Liberalization of course offerings.

Development of programs of special,
vocational, and cultural educational of-
ferings in elementary and secondary
schools.

Acceptance of adult education re-
sponsibilities.

The present period of economic dis-
tress has resulted in a critical attitude
on the part of the public toward the
values accruing to society from gov-
ernmental enterprise. The values of
certain aspects of educational pro-
grams have been subjected to question-
ing. This constitutes an immediate
challenge to the educational profession.

We must restore confidence, retain
the democratic aspects of our educa-
tional programs, and have professional
courage sufficient to profit by just
constructive criticism. It is a para-
mount duty of education to adjust the
school in order to meet the needs of
modern society.

Those who finance our schools right-
fully and properly expect that the pub-
lic school level of educational maturity
which their support provides for their
children will guarantee:

1. Mastery of fundamentals—ability
to read intelligibly, to write legibly, to
speak coherently and correctly, to have
power to use in every-day life relation-
ships the fundamental processes of
mathematics, composition, and _ the
knowledge of geographic relationships,
distances, and interpretations.

2. Social accomplishments indicat-
ing fitness to meet requirements of a
social order which demands a develop-
ed personality. Vierling Kersey.

Air Tight.

With more and more manufacturers
realizing the importance of hermetical
sealing, to give protection against the
pentration of air, moisture and grease,
there ought to be considerable interest
in a new paper board container which,
it is claimed, offers protection not here-
tofore given except by tin cans or glass
jars. In a laboratory test, 100 c.c.
of air penetrated a standard grade box
board in fifty-eight seconds and under
the same pressure required 400,000 sec-
onds to go through the same size piece
of the new board.

Se

smeligene SCE

nates meien W

bl ubtnnas roti

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 35

seine Spee

cle acacia

 

This COFFEE
| of COFFEES

is outstanding in coffee sales be-

dca

cause Hills Bros. have a continuous

and carefully planned program of

advertising and merchandising...

 

 

36
PEAKE, BERGER AND RUSSELL

Three Famous Families of Early Day
Showmen.

Detroit, Dec. 3—I read the Trades-
man with great interest, as does my
wife, who was a native of Grand Rap-
ids. J often have the impulse to con-
tribute but I am so far removed from
all the channels of trade that | know
nothing that would fit your case. How-
ever, our old friend, At. White, is now
gathered to his fathers and there
seems to be nobody to take up his
task of reviving memories of the men
and events of other days, so J] am
sending you, just as an evidence of
good intentions, my recollections of an
interesting old showman whom you
have often seen in the lobby of the
Morton House during the 1880s.

My father was a collector of relics
back in New York and one of the walls
of his ‘museum’ bore a colored pla-
card announcing the appearance of the
Famous Peake Family, dated about
the year 1850. The family was lined
up in a row in full length portraits and
the bill was evidently an early attempt
at color printing, If you think the ma-
terial 1s of enough interest to your
readers to use in the Tradesman, you
are very welcome tto it. If it is of no
use at all you can return the copy to
me and [| will hand it over to the Bur-
ton Historical Collection. It is a re-
minder of the good old days when
“the play was the thing” and troupers
stuck to the road with all its adven-
tures and hazards, whether they broke
even at the end of the route or were
left to walk the ties back home, Otis
Skinner once had a play representing
such a company stranded at Weeds-
port, on the Erie Canal, and seeking
carfare in a private entertainment,

George B. Catlin.

 

Newspaper men enjoy certain un-
usual privileges which give zest and
charm to the passing hours and make
the profession so fascinating in interest
that some of them are never willing to
abandon it for some more lucrative
calling with better chances for the fu-
ture. One of the privileges is that of
being able to meet notable people on
terms of intimacy, for public men and
women seem to know that public ap-
preciation is based largely upon a
favorable publicity. In the course of
many years of service in journalism
the average man makes interesting ac-
quaintances and years later, when his
memories begin to pale, he wishes he
had kept a diary with records of all the
interesting people he has met,

Among my own faded memories
there remains one of a man who was
once a familiar figure in Grand Rapids
and about the lobby of the old Morton
House in particular. He was a tall,
rather solemn looking man who would
hardly be suspected of being a walk-
ing storybook of adventure. He wore
his dark hair, streaked with gray, quite
long and a full beard. Often he would
sit for an hour or more staring at
nothing in particular, but I afterward
learned that in such moments he was
living over again in memory the scenes
of many earlier years. This was
William Peake, Jr., last survivor of a
famous concert troupe which made an-
nual tours through New England, New
York and Pennsylvania and enjoyed a
deserved popularity. Mr. Peake was
an accomplished musician who played
several instruments with skill and who
once possessed a fine singing voice.
He lived North of Grand Rapids, at
Rockford, as I remember, and when he
came to the city he often brought with

MICHIGAN

him a harp on which he would play
during the evenings,

On seeking his acquaintance I found
him quite reticent at first, but when I
told him that J possessed a play bill
of the famous Peake family he im-
mediately became communicative. In
the course of several interviews with
him [I learned a good deal of his own
and other history pertaining to the
concert stage and musical show people
of early days.

Musical talent is most often made
manifest with individuals, but now
and then a whole family displays
musical gifts in varied ways. During
the 1840s three such families were
famous: the Hutchinson family, the
Peake family and the concert troupe
known as the Allewhanians of which
J. M. Boulard was manager and Ber-
nard Covert» was the last survivor.
Bernard Covert was the author of the
music and words of “The Sword of
Bunker ‘Hill,’ and J heard him sing it
back in the 1870s when he was 85
years of age and still possessed of a
powerful baritone voice,

The Peake family began its musical
career in Medford, ‘Mass., where
William Peake, senior, was the organ-
ist and Mrs. Peake the soprano of a
church choir. When William Peake,
Jr., was only seven years of age he had
a fine powerful contralto voice and
with his father, mother and an uncle
began making concert tours. All were
trained by William Peake, senior.
When they became widely popular as
singers the family settled in Boston
and when they were not on the road
Mr. and ‘Mrs. Peake sang in Dr. E.
H. Chapin’s choir.

William Peake, junior’s voice chang-
ed to a pleasing baritone and when
John B, Gough came to this country
to lecture on temperance, young Peake,
at the age of 17, traveled with him,
singing sentimental temperance songs.
Year by year the family extended their
tours until they were singing as far
West as St, Louis. P. T. Barnum, the
showman, was always seeking novel-
ties, advertising them lavishly and
soon discarding them for some later
novelty. He jimported a family of
Swiss bell ringers as a feature of his
show and for some reason their con-
tract was terminated in midseason.
The bell ringers tried to make their
way independently, but became strand-
ed in St. Louis, where their outfit was
held for debts.

William Peake, senior, bought the
bells and other properties and after
mastering them himself he trained his
family and two assistants in playing
them. Then they toured the country
for several years, using the bells for
accompaniment to their singing. Pres-
ently the older Peakes were compelled
to retire from public life because of

advancing ag,e but William, junior,
continued as a showman, managing

concert troupes and musical comedy
companies.

In Jackson, Michigan, he made the
acquaintance of the talented Berger
family, each of whom was a skilled in-
strumental player and some of them
fine singers. Mr. Peake engaged them,
taught them the art of musical bell
ringing and conducted them on long
tours, The family consisted of Mrs.
Berger, three daughters, Carlotta, Etta

TRADESMAN

and Annie, and two sons, Fred and
Henry. ‘They played a great variety
of instruments. Annie Berger was one
of the first in this country to become
a saxophone soloist, beginning back in
the 1870s, when the instrument was
more of a novelty than at present,

“We had a curious way of managing
our company affairs,” said Mr. Peake,
“T did the booking for the tours, paid
all traveling expenses and hotel bills
and living expenses, but no salaries.
At the end of the season we took what
was left in the treasury and divided it
among us tto carry us through the dull
Sometimes the split was
small, but generally it was satisfactory,
for we gave always a good show and
deserved patronage.”

“When we had been on the road
several years I saw the necessity of
expanding our show with new features
and down in ‘Connecticut I met an un-
usually versatile and charming young
comedian named Sol Smith Russell.
He was a native of Brunswick, Me.,
where he was born June 15, 1848. His
family moved West, living for a time
in St. Louis and then in Jacksonville,
Ill. Mr. Russell was a natural born
showman and comedian, As a boy he
used to organize minstrel shows and
give exhibitions in his home towns.
When the civil war came he enlisted
in an Illinois regiment as a drummer
boy and was with Gen. U. S. Grant in
camp at Cairo. But it was found he
was too frail in physique for the hard-
ships of army life and so was dis-
charged. His next endeavor was to
find a place in a show company, so he
joined a barn-storming troupe which
was presenting a play called ‘The Hid-
den Hand.’ His first part was the role
of a slim colored girl styled ‘Pit-a-
Pat. When he was not on tthe stage
he rattled the snare drum in the
orchestra and soon he was able to
‘double in brass’ by playing an alto
horn in street parades and in front of
‘the theater before the show. A ma-
jority of stage people of those days of
the 1860s and 1870s had to perform
such varied duties in order to hold
their jobs.

Mr. Russell's salary was $6 per
week, so he yearned and asked for
more. The manager offered him $8
per week if he would add a slack wire
performance to his repertoir. Rsusell
did his best, but soon he suffered a
fall which nearly crippled him, so he
gave up slack wire acrobatics, That
manager was William Peake, Mr.
Russell had to quit the company to
recover from his injuries and the com-
pany went on with a substitute. Later
Russell had a short engagement in a
‘St. Louis theater and when Mr. Peake
came along with the Berger family he
was again engaged for a road tour.

season.

By this time Russell had become so
good in comedy and iin the singing of
comic songs that he was unwilling to
accept the arrangement of “no salary
until the close of the season,’ so he
struck for $15 per week, to be paid
at the end of each week.

“That demand forced a hardship up-
on me,’ said Peake, “for now and
then there would be a week when I
was hard pressed for hotel bills and
traveling expenses, but I needed the
young man and had to come across.
Pretty soon J] discovered that Sol

 

Forty-ninth Anniversary

Smith Russell and Carlotta Berger
were making goo-goo eyes at one an-
other, so J called them into a heart-to-
heart conference and exacted a solemn
promise that they would not marry
until the end of the season; for a wed-
ding is apt to disrupt a road show.
With some reluctance they both agreed
to lay off the matrimonial venture un-
til the end of the season. They kept
faith with me and we had a good sea-
son, On the day that we disbanded
the lovers hurried to a minister’s house
and were quietly married. When the
time came for another road tour I was
compelled to pungle up a considerable
increase of salary.

“Presently J felt tthe need of a
change in my way of living. My
health was none too good. [ thad ac-

quired some bad habits and so [ re-
tired and the Berger family went on
their own hook, managed by Fred.
Presently Etta married Clarence Ben-
nett, son of the leading merchant of
Jackson. Years later she married
Lloyd ‘Brezee, a well-known newspaper

man. Annie married Leigh Lynch, a
clever showman, who gathered to-

gether all the curious attractions of the
Midway shows for the World’s Colum-
bia Exposition in -Chicago in 1893.
Carlotta Berger Russell died and later
Sol Smith Russell married Alice’ M.
Adams, daughter of William T. Adams,
who wrote the Oliver Optic stories
which were so popular in the 1870s.”

Mr. Peake, like many another tal-
ented man of nervous temperament,
made the mistake of taking alcoholic
liquors to fortify himself against ex-
haustion and soon became quite in-
temperate, but ‘finally he mastered the
habit and became a sober citizen. He
married at Niles, Michigan, and for
years made that city his home. He
made occasional trips to Jackson to
visit his friends, the Bergers, and liv-
ed to a good old age.

After the break-up of the Berger
family troupe Sol Smith Russell and
Fred Berger formed a curious partner-
ship, gathered together a company and
began touring the country with Russell
as star and Fred Berger as manager
and booking agent. Their first play
was a musical comedy, Edgewood
Folks. The play was successful and
it was followed by other successful
ventures. Mr. Russell was extremely
popular in two plays of the simple
rural life of America, “A Poor Rela-
tion” and “Peaceful Valley.” He also
played “The Heir at Law,” “A Bach-
elor’s Romance,’ and Sheridan’s “The
Rivals.”

My last encounter with the veteran
showman, William Peake, was in the
lobby of the Morton House in the
spring of 1891 or ’92. ‘He was then,
I was told, well past 80 years of age,
but looked twenty years younger and
his fingers were apparently as nimble
and deft as ever when he swept the
strings of his harp.

—_—__+~>___

So the Russians are changing alco-
hol into rubber? It seems impossible,
but we’ve seen the stuff give men the
bounce.

———_ + --____

Our chief trouble seems to be that
we are dissatisfied with the Govern-
ment instead of our old-miodel house-
hold equipment,

IO

Ane oe

 

reat o* Tp

9S uo Awe EN Aaa

 

 

ee

Forty-ninth Anniversary MICHIGAN TRADESMAN 37

 

 

 

FLANIS Al
PETOSKEY - DETROIT - MILWAUKEE - CHICAGO

 

 

Petoskey Cement is made in one of the Most Modern Cement Plants
in the world. You are sure of High Grade Cement
when you use Petoskey

 

USE PETOSKEY CEMENT
FOR APPEARANCE - STRENGTH AND PERMANENCE

 

Petoskey Portland Cement Co.

Petoskey, Michigan

 

 

 

 

38

  

     
   
 
    
  
 
 
   
    

 

 

 

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t Conc! Street Mie Tothant tee Organs 2 Monroe Btrmt. P.O. Drawer 2.251 90 Cad thoes, * Biiver sot Fiated Ware, Spoetacies Mi 10 Boige suawet

 

 

   

MICHIGAN TRADESMAN Forty-ninth Anniversary

Business Men of Grand Rapids in 187

 

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GRADY & SMITH, _- MICRIGAN COFFIN AND CASKET WORKS. ; PRTER WEIRICH, : GEG. W. :
Carpenters, Costexctors sad prection! Btair Woikiere Shep" es Canal Street, | Lecne & Roberton, Oifign and Factery, oor, Trowbriize and Canal Stroet BREWER Picture soon eee a aad Pepa

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Forty-ninth Anniversary MICHIGAN TRADESMAN 39

 

 

 

Have you ordered your Butchers’ and Grocers’

Calendars | :
for 19 33 Brunswick ~> Universal
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Ice Machines
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Refrigerators of
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Samples and Prices on Request

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Phone 31732 : GRAND RAPIDS MICHIGAN

 

 

 

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40

HEALTHY MENUS.

 

Weekly Rations To Sustain a Family
of Five.

During the coming winter months
there will be several million dollars
of the taxpayers’ money of Illinois ex-
pended to provide food and shelter for
the unemployed people and_ their
families.

It is not sufficient to supply the head
of the family with a certain amount of
money to provide food for his depend-
ents, but he should be aided in the
proper selection of foods to maintain
health and to prevent disease in the
growing children of his family. Dur-
ing the present period of economic
emergency it is best for us to face the
facts and attempt to provide body-
building foods for the oncoming gen-
eration.

The industrial worker as well as the
leaders of our National life from 1945
to 1960 may well develop from the
families of the unemployed during the
present economic conditions. In order
to maintain a high standard of health
as well as physical and mental efficien-
cy it is necessary to provide the proper
food for these growing chldren.

Foods can be divided, for the purpose
of convenience, into two big classes:

The sustaining foods represent to a
great extent the starches and fats of the
vegetable and animal kingdom. These
foods are fuel foods. They supply en-
ergy for work and supply heat to keep
the body warm.

The other group of foods can be
called body-building foods or disease-
preventing foods. Or, they can be
called the natural or growth-promoting
foods.

It is necessary to give growing chil-
dren a sufficient amount of these foods
if our next generation is to carry on the
high ideals the present generation has
set up and maintained. These body-
building foods include milk, eggs,
whole wheat, whole corn, tomatoes,
oranges and cabbage.

These foods are natural foods; that
is, they are not denatured or refined
by any mechanical process. These
foods contain essential elements that
go into the cells that build up a
healthy body.

When funds for the purchase of
foods are limited, the weekly rations
for a family of five including two
adults, the father and mother and three
children under 14 years of age should
consist approximately of the following:

Bread flour, meal, oats, grits and
other grain products, thirty pounds.

Whole milk, twenty-five quarts.

Whole milk is expensive and may
not be available in this quantity. If
not, a one-pound can of unsweetened,
evaporated milk contains the same nu-
trients as one quart of milk. In other
words, twenty-five pounds of unsweet-
ened, evaporated milk is equal to the
twenty-five quarts of whole milk, or
six pounds of dried whole milk is equiv-
alent to twenty-five quarts of fresh
whole milk.

It may be cheaper to purchase dried,
skimmed milk. In this case, five
pounds is equivalent to twenty-five
quarts of fresh milk. If dried skimmed
milk is used more butter should be

MICHIGAN

added to the diet than when whole
milk is used.

Potatoes, twenty pounds.

Potatoes should be cooked with the
skins on. In this way nutritive sub-
stances are held in the potato.

Dried beans or peas, one pound.

Tomatoes, six pounds.

Three cans of No. 3 size or five cans
of No. 2 size tomatoes are equivalent
to six pounds.

Green leafy vegetables, ten pounds.

Other vegetables and fruits, ten
pounds.

Fats, including butter, lard, becon,
peanut butter, three pounds.

Molasses, sorghum, syrup and sugar,
three pounds.

It is better to use molasses and the
sorghum syrup than refined sugar.
They contain extractive and other sub-
stances that make them healthful foods.

Lean meat, fish or cheese, seven
pounds.

Eggs, one dozen.

One cannot give an absolute price
on any of these ingredients that will
hold for all communities. Individual
needs and tastes will change the above
suggested quantities to some extent.

A family should eat every day some
of the following foods:

1. Bread, whole wheat,
wheat, cornmeal mush, grits, oatmeal

cracked

or rice.

2. Potatoes—Irish potatoes or sweet
potatoes.

3. Milk—fresh, evaporated or dried.

4. At least one vegetable, and more
if possible, either of the green or of the
yellow-colored types.

5. Molasses and syrup
given preference over sugar.

6. Fats, in the way of butter or lard
for seasoning.

Added to this should be the recom-
mendation to drink plenty of water.

should be

A family should eat every other day
some of the following:

1. Either tomatoes, raw cabbage, or
raw fruits.

2. Ejither dried beans, peas, or pea-
nuts.

3. Either lean meat, poultry, fish,
fresh or canned, cheese or eggs.

If there are young growing children
in the family they should eat every
day, milk and tomatoes, or oranges,
and they should be given an egg at
least every other day.

When money is provided for food
in a family consisting of adults, only
the majority of the food can be of the
sustaining or fuel type of foods. But
if there are children under 14 years of
age in the family a part of this dollar
should be spent for growth-promoting
and disease-preventing foods.

As an example, in a family of adults,
15 cents of the dollar can be spent for
milk and eggs. If there are children
in the family 30 cents of the dollar
should be spent for milk and eggs.

Vegetables and fruits for the adults
should amount to about 25 cents of the
dollar. Wheat, corn, cereal foods, rep-
resent 20 cents of this dollar. Fats
and sweets, such as butter, lard, mo-
lasses, syrups, should take about 20
cents of the dollar. Meat, fish, and
cheese should take the last 20 cents
of this dollar.

TRADESMAN

When children are to be fed from
this dollar, there can be less wheat,
corn, rice and oats purchased and a
little less meat and fish.

It is extremely difficult to designate
just the diet that any particular family
should eat. The State Department of
Public Health, with its well-trained
personnel who are authorities on health
and how to maintain health, feel that
one-third of the dollar spent for food
for growing children should be spent
for milk and eggs.

The other two-thirds can be made
up from the fuel foods that the older
adults of the family will purchase. A
quart of milk a day with one egg a
day for growing children is a sound
and safe investment.

The agencies distributing funds to
feed the unemployed and their families
enjoy a great responsibility. The so-
cial and economic structure of the next
generation can be altered by the type
of food ingestetd by our present young
growing children. This is an excel-
lent opportunity to reach several thou-
sand people with a health message on
food.

One of the greatest factors in main-
taining health is diet. The opportunity
is now presented to teach a group of
people who are ordinarily difficult to
reach the proper diet that should be
ingested by people to maintain health
and to prevent disease. This oppor-
tunity should not be lost but should
be capitalized and should be utilized to
teach the oncoming generation that
health is dependent to a great extent
upon diet.

A well-balanced diet does not need
to be an expensive diet. Natural pro-
tective foods can be chosen from a
limited income that will allow children
to grow properly and develop into nor-
mal manhood and: womanhood,

Dr. Lloyd Arnold.
—__~+-+>____
Landscaping Plans For Roadsides in
Illinois.

The Illinois State Department of
Public Works and Building is heartily
in accord with the movement of plant-
ing memorial trees and otherwise beau-
tifying our State highways under well-
directed supervision. The Division of
Highways tenders the co-operation of
its engineers to all agencies and indi-
viduals interested in the landscaping
movement.

As highways are primarily to carry
traffic as efficiently as possible, con-
sideration must be given to the nature
and position of trees and shrubs that
border them, as to their effect on safety
of traffic, maintenance and future im-
provement of the road.

It will be necessary for those who
plan tree plantings to obtain written
approval from the owners of adjacent
lands and to consult with the district
highway engineer who will look over
the proposed sites with them.

Plats showing the location and kind
of trees and shrubs to be planted will
be worked out and drawn up by ex-
perienced landscape engineers.

As a dead or neglected tree is un-
sightly and sometimes proves a men-
ace to traffic, satisfactory evidence
must be submitted by the parties wish-
ing to do plantings to show that am-

Forty-ninth Anniversary

ple provision has been made for the
care and maintenance of the trees and
shrubs.

Plans worked out by local people
with the aid of the dsitrict engineer
will be forwarded to the Springfield
office of the Division of Highways for
consideration.

The Department’s policy forbids the
planting of trees or shrubs within 500
feet of any road intersection or railroad
grade crossings or closer than twenty-
five feet to the center line of the high-
way. The best location for tree plant-
ings is at least three feet beyond the
back slope of the ditches and as near
the right of way line as possible. The
distance between trees when planted
in rows will depend upon the ultimate
size of the tree. In general, fifty feet
between trees is considered about the
average distance.

It is desirable to plant such trees as
will be free from objectionable condi-
tions such as scale or rust, which might
be injurious to near-by farm crops.
Trees which are sturdy and long-lived
are to be given preference and such
trees as have a rank growth of trou-
blesome roots, are short-lived and oth-
erwise undesirable will not be approved
by the Department for planting along
State highways.

Harry H. Cleaveland.

——_——_> +.
Hazard To Eyesight From Infection
of Teeth.

Accident policies usually value the
loss of an eye at the tidy sum of $5,000.
And while this undoubtedly is a lot
of money, it by no means compensates
for the physical impairment.

However, the unfortunate’ person
who accidentally is deprived of loss of
vivsion in one eye, if protected by a
policy, is certainly in a much better
position than is the one who loses the
sight of an eye because of infected
teeth. Accident policies do not cover
this sort of thing.

To many it may seem to be a far
cry from bad teeth to an eye infection.
However, the route is more closely
associated than it would at first appear
to be. Nor are eye infections from dis-
eased teeth unusual.

The fact is that germs can be ardent
and persistent travelers. They can and
do make their way through the pas-
sage from the eyelids to the nose.
Moreover, there are other avenues of
approach between the eye and_ the
mouth. For example, there is a hollow
bone beside the nose and under the
check. The hollow in this bone com-
municates with the nose. Infected ma-
terial from the teeth and jaws under
certain conditions find their way into
this cavity which is known as the an-
trum. When diseased, this antrum is a
common source of eye infection.

Chronic conditions of the antrum
may be “set off” by an abscessed tooth.
Acute conditions thus develop and
many a person has thus become a wear-
er of a glass eye. Moreover, serious
eye operations take on an additional
infection risk if the teeth are in bad
condition. Dr. C. J. Hollister.

—_2+2--.___

A radical is a man who realizes that
nothing in the way of change could
nmiake his fix any worse.

 

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 41

 

 

 

 

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42

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

THIS, THAT AND THE OTHER.

Some Sensible Observations By the
Kalamazoo Wise Man.

As we came out of a dinner club
meeting we walked along with a tex-
tile manufacturer. During the past
year or two we have hesitated to say
to any man, “How’s your business?”
yut we screwed up our courage to-day
and praises be to Allah this is the
answer we received. “We have receiv-
ed more orders during the past week
than came to us during the preceding
six months.” It will take time for
some people to get over the habit of
looking down at their boots, but time
is a great healer of all kinds of wounds.
Some of us are going to profit by the
lessons we have learned and of course
some of us will soon forget, but no
matter how deeply we have been
probed by adversity, we ought not to
forget that after all we are living in
the best country on the face of the
earth.

 

Out in front of a college fraternity
house the other day a great hulking
two-hundred-pound football player was
down on his hands and knees scrub-
bing the front steps with a tooth brush.
This was the stunt that had been as-
signed him as a part of his initiation
into the fraternity. All about him
there stood other students, kidding him
and urging him to “hit the line hard,
boy,” or “hold that line, you've only
two yards to go.” To all of this good
natured banter he, of course, replied
in kind. But this college boy was not
so different from a great many of the
rest of us. We spend a lot of time
majoring in minor matters—worrying
over incidentals, struggling for trifles,
fighting for principles that are not
worth fighting for. It is easy to get so
engrossed in detail that we lose sight
of the great objectives. Intent on
savings we lose customers; spending
money on advertising and slighting the
quality of the merchandise. It is like-
wise easy to major in minor interests
of life. Golf scores are interesting, but
a score that is too good may have cost
us the championship of our boy, the
confidences of our daughter or the un-
derstanding of our wife. Good health
is a treasure beyond all computation.
but the only reason for being well is
that the spirit shall not be handicapped
by a body that cannot respond to our
demands. To build a body, and grow
a soul that cannot rule and master the
body is just another case of majoring
in minors.

From the day you entered the first
grade, or even the kindergarten, until
now when you refer to your book-
keeper’s records, you have used ruled
papers. Probably you never once
gave a thought about how those lines
were put on the paper. And if you
did give it a thought, you probably
guessed wrong. For they are not
printed on the paper—they are ruled
on it. In the low priced grades such
as the average school tablet, the lines
are ruled by discs on the circumference
of a round roller under which the pa-
per passes. Indeed, this roller with its
discs looks a good bit like a disc har-

row which the farmers use in prepar-
ing the fields for sowing. The better
grades, however, are ruled with steel
pens that rise and fall on the sheet
at just the right intervals—thanks to
ingenious cams. The paper starts from
one end of the machine in roll form, is
cut by the machine to the desired
length, passes under the pens set for
whatever style of ruling is desired, and
then if the rulings are to be made at
right angles, turns a square corner and
glides under other pens set for the
transverse lines, often flowing
with another color ink.

very

 

In one of our prisons to-day is a
young man twenty-two years old who
has been sentenced to stay right where
he is for life. He graduated from high
school, tried to find a job in his own

lookout was stationed, arrested him,
he was tried, convicted of murder and
there is your story. You say he should
have been punished and you are right
about it and so there is no use in
asking you this question because you
can’t answer it. What are we going
to do with the many thousands of
young men we are turning out of our
colleges and universities, young men
who feel they are fitted for a business
or professional life, young men who
will not go back to the farm or engage
in some kind of hard work? All right,
now you ask us one that we can’t
Wm. L. Brownell.
———»++>_—_
Fatigue as Index of Physical Ailments.
Broadly speaking there are
types of fatigue, normal or physiologic,
abnormal or pathologic. We are not

answer.

two

 

 

 

 

 

William L. Brownell.

small town, was unsuccessful, went to
a larger city on the few dollars his
mother had saved, got a room in a
cheap boarding house and naturally
became acquainted with three other
young men roomers. One night they
told him they were going out to rob a
store and if he would go along and
just stand outside as a lookout, they
would divide the plunder. He was
down to his last dollar and so he went
with them. It was late in the evening
but the proprietor was there working
on his books. He discovered the three
young men who had crawled in
through a back window and when he
reached in his desk for a gun, one of
the boys shot him dead and then ran
out of the front door. A passing
policeman heard the shot, ran around
to the back of the store where the

concerned with the technical defini-
tions of fatigue, but will concern our-
selves with that state of tiredness that
prevents our performing our daily
work with normal efficiency.

We are all familiar with the case of
normal fatigue. The individual comes
home tired and hungry, peeks into the
saucepan to see what he is going to
have for supper, is interested in the
evening paper, the children, the new
rose that just bloomed in the garden,
all the little happenings at home.

He is tired, but he enjoys his supper.
And, after a good night’s rest, he
awakes full of pep and push for the
job to-morrow.

We are equally familiar with the
picture of abnormal or pathologic
fatigue, either through our own ex-
perience or

having observed it in

others. The individual comes home
cross and tired or, “tired to death” as
we say; too tired to be interested in
anything, too tired to eat or even sleep
properly. He starts out the next day
unrefreshed and tired, dreading the
day’s work before him.

Abnormal fatigue may be caused by
mental or physical conditions or a
combination of both. The teacher do-
ing little physical work engaged in
monotonous tasks and maintaining
petty discipline, may be just as fatigued
as the laboring man who is daily over-
taxing his physical strength.

Though the former may develop
“nerves” and a shrill voice as the re-
sult, and the laborer may develop or-
ganic lesions, they both nevertheless
are suffering from abnormal fatigue
which prevents them from accomplish-
ing their allotted task with their cus-
tomary neatness and dispatch.

Ill health, physical defects, mental
attitudes, insufficient sleep, monoton-
ous conditions in working environ-
ment which may be manifested by or-
ganic disease, focal infections, flat feet,
uncorrected eye defects, inadequate
ventilation, poor illumination or ex-
posure to poisonous substnces while at
work, all add their quota to the bur-
den.

We should have no difficulty diag-
nosing our own case and be able to
tell whether we are sufferng from ab-
normal or pathologcal fatigue. Are we
cheerful at the end of the day, have
we preserved our normal sense of
humor, do we enjoy the evening meal,
do we sleep well and wake up refresh-
ed and ready for the job to-morrow, or
are we cross and impatient at the end
of the day, too t:red to enjoy our meal
or a good night’s sleep.

Much can be done if we are suffer-
ing from abnormal fatigue by the ap-
plication of simple common sense. We
know that physical defects increase
fatigue. Many of these conditions can
be remedied or at least alleviated. Let
us then see to it that we have no
physical defect that can be remedied
added to the burden.

The best way to do this is to have
an annual health examination and’ fol-
low the advice of our family physician.
We know that worry is an important
factor in causing excessive fatigue.
While it is true that mental attitude is
frequently difficult to change, the very
fact that we recognize it as a cause of
the condition often gives us the ful-
crum to lift us out of it.

If our work is unsuited to us or the
industrial environment undesirable, let
us make up our minds to do something
constructive about it. Apathy is the
brother to fatigue. We can do some-
thing about it if we have sufficient de-
termination.

The important thing is to bring
these conditions and worries into the
light of day, view them calmly and
dispassionately, analyze them thor-
oughly and do something about them.
We should not hug them to ourselves
and hide them away, for thus they
grow and multiply, adding a burden
out of all proportion to their actual
importance. Dr, Albert S. Gray.

——»+->—___

A compact chromium plating unit
has been devised for machine shop use
in plating tools and parts.

 

TO

—

nen te IE et

-

Tage hy

 

ee ee :

SS

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 43

 

  
  

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44

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

FIRM OF HIGHEST RATING
Which Does Not Use Its Own
Credit.

Not long ago there died here in Los
Angeles, H. W. Robinson, president
of the J. W. Robinson Co. This firm
still bears the name of its founder, the
father of the man recently deceased.
Entering the store at eighteen, the son
took an active part in the business for

thirty-six years.

The distinctive achievement of this
man’s career and the one which will
focus the attention of Tradesman read-
ers, is the financial condition in which
he left the affairs of his firm; a condi-
tion which has been maintained for
many years and which, I believe, is
almost or quite uniquge in the annals
of big department stores.

The J. W. Robinson Co. owns out-
right its fine large seven-story building
at West Seventh street and Grand
avenue. There is no bond issue, no
mortgage, no scratch of any kind
against this palace of retail commerce.

Until 1915 the center of retail selling
in Los Angeles was on Broadway. In
the fall of that year Robinson’s pio-
neered a movement onto West Seventh
street, a location of easier access from
the fashionable residence — sections.
Other leading stores and small smart
shops followed. Results have justified
the change. For a long time now West
Seventh street has been one of the
finest shopping districts on the Pacific
coast.

Now in regard to the merchandise
to be found on the different floors of
the Robinson store. Cottons, linens,
woollens, clothing, china, art
goods, rich rugs and draperies to de-
light the lovers of beautiful home in-

shoes,

teriors, bolts and bolts of silks, satins
and velvets, yards and yards of the
handsomest ribbons and the filmiest
laces, dainty lingerie, luxurious furs,
jewelry of entrancing loveliness — in
short, a large and varied stock which
speaks the last word in style and class
and quality in each one of its many
lines, a stock made up not alone from
the best produced in this country, but
from articles brought from the far ends
of the earth: for this house has long
imported heavily—all this assemblage
of elegant wares for gratifying every
desire of a clientele having fastidious
tastes and large bank accounts—all
‘this merchandise belongs to this firm
absolutely.

And the firm never borrows money
at the banks nor elsewhere, yet holds

to its invariable practice of keeping all |

its goods paid for all the time. As soon
as the invoices of an incoming ship-
ment have been checked, remittance
is mailed in payment.

Coming from Brockton; Mass., to
‘Los Angeles, J. W. Robinson in 1883
started a store which from its begin-
ning has held a leading place in the
dry goods business of the city.

At the time he came all the stores
‘here were_small.. Mr. Robinson’s_orig-
“inal investment, it is safe to say, was
-only a fraction of the present capital
of his firm. The real éstate and stock
briefly described above represent the
‘definite, tangible gain resulting from
‘nearly fifty years of well-managed,

Sal let EB Bee SS

skillfull merchandising, together, of
course, with the original investment.

Whether exactly the same official
regime prevailed in the early days of
the business as has been followed in
its recent years, I have not learned.
Certain it is, however, that the elder
Robinson had his full share of New
England caution and thrift, as well as
of shrewdness and _ integrity, traits
which he transmitted undiminished in
strength to his son. When the latter
assumed control he carried on much
as his father had done, only on an ever-
enlarging scale.

To describe the distinctive character
of the Robinson store in the fewest
should call it the
Marshall Field Store of Los Angeles.

The methods used and the atmos-
phere which pervades the place remind

possible words, I

 

Ella M.

me strongly of Field’s retail store in
the years when I best knew it, from
1892 to 1904.

There is the same reliability and ad-
herence to quality on the part of the
store, the same trust and confidence
on the part of the customers. Like
Field’s, it enjoys the patronage of the
wealthiest, but, just as at Field’s, per-
sons ‘in lesser circumstances suffer no
slights. I never have known of any-
one’s receiving a discourtesy at Robin-
son’s.

The likening of Robinson’s to Field’s
requires a single qualification. No one
store in Los Angeles has had such pre-
dominance in the highest class retail
trade as Field so long held in Chicago.
It is conceded by all that Robinson’s
has kept right in the van, but has done
this by sagaciously meeting keen com-
petition from three or four concerns,

 

all outstanding in successful achieve-
ment.

Tradesman readers know my strong
preference for the cash system in retail
-U09 94} UO posed a0uUarajo1d e—suljas
viction that, generally speaking, this
is best for both dealer and customer.
3ut I freely admit that great success
sometimes has been achieved by the
judicious use of some carefully safe-
guarded charge system.

While paying cash themselves, the
J. W. Robinson Co. for years and years
has freely granted credit to reliable
customers. Indeed, the greater part
of their business is done on credit. An
inventory of their assets taken at any
time would include the item of high-
class and perfectly collectable charge
accounts in an amount that would equal

Rogers.

the sum of several comfortable for-

tunes. Ella M. Rogers.
—_~+ + >—___
Duty of Conserving School Child’s
Health.

The early systems of school medical
inspection in this country were placed
under the local boards of health, thus
distinctly recognizing that the health
supervision of children is a health and
not an educational matter.

The problem of placing this service
under the health or under the educa-
tional authorities has received much at-
tention for many years. In general, a
great proportion of the large cities
have the service under the boards of
health, while in the smaller communi-
ties it is a function of the educational
authorities.

The reason for this may be explain-
ed in the fact that in large cities the
boards of health are usually well or-

ganized and have adequate machinery
for carrying out the important service
of health supervision of school. chil-
dren. In the small towns and rural
communities where the health officer is
often a part-time employe without
qualified training or experience, the
school authorities naturally feel the
responsibility of assuming this func-
tion.

It is the general view of health au-
thorities that the health problem of
the school child is an essential part of
any co-ordinated program of com-
munal ‘health conservation. The popu-
lation in the age groups under 15 con-
stitute the best field for public health
work, since the most effective work of
disease prevention and health promo-
tion. can -be done in these age groups.

It seems, therefore, quite reasonable
for boards of health to assume this
service when their machinery for per-

forming it becomes fully adequate.
While this is true of larger cities, in
smaller communities where health

boards are not capable of assuming any
responsibility beyond the superficial
control of contagious diseases the re-
sponsibility of providing the school
children with medical inspection should
rest with the school authorities.

It must also be borne in mind, -hhow-
ever, that the average school is open
only about 190 days of the year and
that the child during this period is un-
der the supervision of the school au-
thorities for only six of the 24 hours.
Under strictly school control, medical
inspection in the schools would then
leave the child without health super-
vision for the greater part of the year.

Dr. Morris L. Grover.
— 27+ >____

Shrinkless Cloth.

We have become accustomed to con-
trolling so closely the dimensions. of
metal parts that “tolerances” of one
ten-thousandth part of an inch are
almost commonplace. And more re-
cently the idea of definite tolerances,
of plus and minus limits of measure-
ment within which a given article must
fall, has invaded the fields of wood
cutting and plastic molding.

But who ever heard or thought, be-
fore, of close tolerances in the manu-
facture of cloth?

Cloth has been such a variable prod-
uct that it has been rather taken for
granted that a thousand yards of ma-
terial going into the finishing process
would stretch into considerably more
or be shrunk into considerably less
than a thousand yards, and then suffer
further changes the first time the user
of the cloth sent it to the laundry or
exposed it to the elements.

Recently a mechanical process has
been developed, which manufacturers
and converters in different textile in-
dustries are being licensed to use, that
makes it possible to produce cotton or
worsted cloth that has, in effect,  al-
ready been to the laundry. The fibers
of the fabric are actually re-arranged
during the process, which does not em-
ploy chemicals or rely upon  pre-
shrinking or washing.

— +++

We are all radio announcers: all
through life.

— +22
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Forty-ninth Anniversary MICHIGAN TRADESMAN 45
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46

AMERICAN FIRE INSURANCE.

Forty Per Cent. Carried By Mutual
Companies.*

Mutual Fire Insurance has stood the
test of the last three years as no other
That alone is
reason for our being here. Not that
we may rejoice in the greater tribu-
lations of others, but that we may
analyze the reasons for this remarkable
record and plan the future so that his-
tory shall in the years ahead continue
to repeat itself mutual in-
surance is concerned.

What is the basis of our success?

Primarily I should say the inherent
soundness of the mutual theory:

Policyholder interest in the venture
assures conservatism in the character

business in America.

So far as

of other property owners asked to co-
operate. Time and again in the ex-
perience of every mutual company a
decision to accept an applicant is due
to policyholder assistance in determin-
ing whether the applicant is worthy of
mutual membership.

Policyholder realization that mutual
insurance fully rewards fire prevention
accomplishments accounts for the re-
markable mutual progress in conquer-
ing the fire hazard. The tremendous
economic loss through fire is a serious
National problem. Every property
owner is interested, or should be inter-
ested, in its solution. But the mutual
policyholder has a two-fold interest;
that of a citizen, and that of a member
of a mutual company whose plan as-
sures financial reward for the effort and
money expended.

No consideration of mutual success
could fail to include reference to the
devoted unselfishness of mutual com-
pany directors, serving almost without
exception for meager or no compen-
sation, and with no stockhkolding in-
terest to provide reward. The record
shows adherence to the highest stan-
dards of trust responsibility and this
extends to ramification of the
business.

I shall never forget my first experi-
ence along this line, which had to do
with a meeting of the board of directors
of the Farmers Mutual Fire Insurance
Association in my home town in this
state. I was a student in high school
and had stopped in at my father’s of-
fice on an errand. He was engaged
with some clients at the time and so I
wandered down the hall to the office
of the secretary of the Farmers Mu-
tual. There the board of directors was
in session and I well remember the
discussion had to do with the value of
a barn that had been destroyed by fire.
The meticulous consideration of every
detail and the obvious desire to do full
justice both to the policyholder who
had sustained the loss and to the other
policyholders from whose funds the
loss was being paid, made an impres-
sion upon me that I shall never forget.

Later, shortly after I had entered the
insurance business with the Central
Manufacturers’ I had another demon-
stration of mutual attitude that has re-
mained with me during all the years.
This was a case of a fire loss in which

Be

*Address of James S. Kemper, Presi-
dent of the National Association of Mu-
tual Insurance Companies, before the an-
nual meeting of that organization at
Columbus, Ohio, Sept. 26.

every

MICHIGAN

our company was interested and in
which the adjustment of the loss was
being supervised by that fine character
we all so much admired, the last Sec-
retary Reynolds of the Millers National
Insurancec Co. The assured was in-
sistent upon a settlement of the loss
not strictly in with the
terms of the policy. Entirely as a mat-
ter of principle Mr. Reynolds fought
the issue through to a finish and con-
vinced the assured that he had no
proper basis for the position he was
taking. He then presented the whole
case to his board of directors and to
the other associated companies, recom-
mended that leniency be shown and
that the assured be not penalized. In
other words, he insisted upon establish-
ing the proper principle, convincing the
assured that his position was untenable

accordance

and then and only then, recommended
“the treatment
might

what he described as

a mutual insurance
properly extend to an honest policy-
holder.” To most of you there is prob-
ably nothing unique in either of these
experiences. To me, however, they
were most significant because they gave
me early in life a picture of the mutual
philosophy as applied to policyholder,
director and executive, that typified
honesty, fair dealing and a spirit of
unselfish service.

I think, too, that much of our suc-
cess is due to the fact that the mutual
manager views his work as a public
service to which he has dedicated the
best that is in him for the whole span
of his business career. As a result we
find an exceptional record of perma-
nence in company policy. Progress?
Yes, but always carefully considered,
conservatively launched and watchfully
nurtured. A policy not of to-day and
to-morrow, but for all time.

company

All of these things have contributed
to the continued progress of mutual
insurance during these difficult times.
Reviewing the record from the organ-
ization of the first American insurance
company in 1752 (that fine mutual in-
stitution the Philadelphia Contribution-
ship, to-day one of the very strongest
if not the strongest insurance company
in America and which we are proud to
have as a member of our Association),
up to the present time, we find a con-
tinuous, steady, conservative develop-
ment. Mutual fire insurance has never
been stamped by abnormal business
conditions, whether favorable or un-
favorable. We have neither become
extravagant in good times nor niggard-
ly in bad times. Realizing our responsi-
bility to advance the interests of mu-
tual insurance, we have not during
“boom” times when business was easi-
ly procured forgotten how to work, nor
have we under adverse conditions va-
ried one whit from strict adherence to
prudent underwriting. And that is
why the mutual machine has gone
steadily forward during these past few
years.

It seems to me that in this respect
we have set an example for the Nation.
There is entirely too much disposition
in this country to look to Government
to find the way out for American busi-
ness. We have panaceas to the right
of us, panaceas to the left of us, and
panaceas of every type and kind and

TRADESMAN

nature and for every conceivable pur-
pose, when what we really need is more
hard work and more sound thinking
upon the part of every individual in the
Nation. I have said a number of
times, and I still feel that our recov-
ery from the depression has been de-
layed rather than hastened by not per-
mitting natural forces to have full play.
Indeed, I think that instead of temper-
ing the disease by the administration
of opiates, we might better have taken
the real medicine and had it over with.
Certainly there has been entirely too
much emphasis upon the responsibility
of Government for stimulating business
activity.

Reverting to mutual insurance, it
seems to me the outstanding feature of
our depression record is our conserva-
tive and successful investment policy.

Unquestionably the experience of the
last three years has had a wholesome
influence on all insurance. It is to be
hoped that the mistakes that have been
made will not be repeated. Outstand-
ing among the investment errors that
have been developed by the depression
are:

1. The investing of too large a pro-
portion of the assets of the individual
company in types of securities most
susceptible to depreciation under ad-
verse business conditions.

2. Investments in outside enterprises
in which the directors or officers of the
insurance company were interested.

3. Unwarranted reliance upon the
recommendations of banks and invest-
ment houses interested largely if not
entirely in the collection of a commis-
sion on the sale of securities.

4. Purchase of securities of political
subdivisions or business enterprises lo-
cated in the vicinity of the home office
of the insurance company supported
more by local pride than by a careful
analysis of the desirability of the in-
vestment.

It is to the credit of mutual fire
insurance that it has avoided most of
these pitfalls. And I have no doubt
that mutual companies will rigidly ad-
here to their conservative practices of
the past, and if any changes are made
they will be in the direction of exer-
cising even greater care in the future.

We have all witnessed with concern
and apprehension the difficulties of so
many non-mutual companies resulting
from unwise investments. True their
funds are stockholders’ property, at
least so far as capital and surplus are
concerned. But supposing we had ex-
perienced a serious conflagration three
months ago, or even now, to what ex-
tent would prompt payments have been
possible?

I can answer that question for mu-
tual fire insurance—losses would have
been adjusted and paid fully and
promptly, as they have in every con-
flagration in our history. Why? Be-
cause mutual funds are in as good or
better shape to meet such a demand
than at the time of any previous calam-
ity. The remarkable aspect of this sit-
uation is that the average mutual com-
pany has gone far beyond any recog-
nized standard of investment in its
financial policy. The result is that
innumerable investment portfolios of
mutual companies are infinitely more

Forty-ninth Anniversary

conservative than the most rigid trust
fund requirements of their respective
states.

Why is it then that with better in-
demnity from the standpoint of invest-
ments; better indemnity from the
standpoint of economical management;
better indemnity from the standpoint
of high-grade policyholders; better in-
demnity from the standpoint of the
opportunity to increase surplus, if
necessary, through reduction of divi-
dends to policyholders, the statement
is still made that non-mutual companies
do 90 per cent. of the fire insurance
business of America?

In the first place the statement is
untrue because it is based on an im-
proper standard of measurement. The
test, as I pointed out a year ago in
my Federation address, is not what the
property owner is charged for protec-
tion, but the amount of protection he
buys. In other words, the insurance
he carries. The fact that he pays more
for the insurance he buys from non-
mutual companies has no bearing on
the amount of protection afforded by
such companies.

The survey made a year ago
showed that approximately 40
per cent. of all the fire insurance
carried in America was entrusted
to mutual companies, and no suc-
cessful challenge of that fact has
been or can be made.

Why is it then with all its advan-
tages of indemnity and cost that mu-
tual insurance does not predominate
in fire as it does in life insurance? The
answer, it seems to me, is a simple one.
It lies in the fact that mutual fire in-
surance has persistently insisted on a
high standard of risk acceptibility, and
in the fact that production methods
are not the same.

In the life insurance field, in which
mutual insurance is overwhelmingly
predominant, the compensation to
agents and brokers is not only sub-
stantially the same for both mutual
and non-mutual companies under the
same jurisdiction, but the reserve re-
quirements are such as to prevent the
payment by non-mutual companies of
the exorbitant commissions that are so
common in the practice of such com-
panies in the fire insurance-field. While
the first year life insurance commis-
sion is substantial, the renewal com-
mission is very low. In fire insurance,
agents and brokers receive as high
commission on renewals as they do on
new business. The mutual attitude is
that these commissions are, in many
cases, excessive. It is not strange,
therefore, that the producer who can
place his business where he pleases,
should not infrequently elect to place
it with the company allowing him the
highest compensation.

High commissions, too, give added
opportunity for a division with persons
not qualified to act as agent, and who
in many cases perform little, if any,
service. Many of the best students of
insurance agree that the elimination of
“middlemen” would do much to raise
the standards of the business, but this
will never be accomplished so long as
present commission practices prevail.
In this connection it must be admitted

 

ae ae

ioc peaks ae

 

 

  

  
 
  
 
 
  
  
  
   
  
 
  
      

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 47

 

 

Are You
| | A Policyholder In a
| | Mutual Company?

 

In its final analysis all insurance is Mutual.

 

In every Successful Company the Policyholders’ money is the
> only money that is ever spent.

 

 

Theretore, the Policyholder furnishes all the money that is
used for insurance purposes

It you furnish the money why not participate in the profits?

 

Place your Insurance with us and you will Participate in these Profits.

 

| Michigan Shoe Dealers Mutual
Fire Insurance Company

Mutual Building
DETROIT Lansing, Michigan GRAND RAPIDS

Transportation Building Phone 20741 Grand Rapids Trust Building
Phone Randolph 0729 Phone 95923

 

 

 

 

 

48

that able and _ conscientious
agents are not adequately compensated.
The difficulty would, in large measure,

many

be removed if the representative were
able to retain the full commission he
receives.

The

the amount of property insured during

record of mutual insurance in
the depression has been an eminently

While the

has in the cases of many companies

satisfactory one. volume
shown a shrinkage, that shrinkage has
been much than in the
most non-mutual companies. And with

less case of
business recovery, the property owner,
who has in these last few years had
ample time to consider the question,
will, I am sure, insist upon a larger
proportion of his coverage being placed
in mutual companies. This is a situa-
tion of which we should be prepared
to take full advantage.

In my experience there has never

been a time when mutual indemnity
and mutual service were so_ highly

esteemed by the property owner. Less
and less is emphasis being placed upon
our more economical cost. Time and
again the policyholder has elected to
remain with us at a substantially higher
cost because of his appreciation of our
better indemnity and service.

If there ever has been in the mind
of any property doubt
as to the character of the protection
afforded by mutual fire insurance, that
doubt should now be dispelled, and has
certainly been adequately and con-
vincingly answered by the mutual fire
insurance record of the last three years.

If mutual insurance has a weakness
it lies in our lack of appreciation of
our strength. You will recall a year or
so ago a number of our companies were
when it was an-

owner serious

very much _ upset
nounced that the non-mutual companies
had adopted a policy of non-intercourse
with respect to loss adjustments. On
the other hand, many managers felt
that we should be much better off if
we handled our own adjustments, as
has been the practice for many years
with the farm companies and some of
the and writing com-
panies. Experience has proven this
judgment was correct and I doubt if
there is a single company manager who
would be willing to go back to the
old method of joint adjustments with
non-mutual companies.

class general

Mutual insurance has made the best
progress when it has acted on its own
initiative. The records of the largest
and strongest of our mutual groups to-
gether with the record of the farmers
companies testifies most convincingly
to this fact. Here we have demonstra-
tion that mutual independence with re-
spect to rates, forms, underwriting con-
ditions and adjustments, as well as in
investment policy, has blazed new trails
which, because of their greater appeal
to the property owner have sooner or
later been adopted by our competitors.

Satisfaction with our own record
should not—and I am sure does not—
blind us to a realization of the responsi-
bility we have with respect to the eco-
nomic situation of our country to-day.
Unquestionably we have entirely too
much government, and that means we
are spending too much for its main-

tenance. Thirty per cent. of our Na-

 

 

 

MICHIGAN

tional income ($15,000,000,000 out of
$50,000,000,000) is required to maintain
our government activities.
Twenty million of our citizens are sup-

various

ported by the Government.

There is only one answer to this
appalling situation and that is our in-
difference to our duties as citizens. A
few years ago we were all applauding
a reduction in the National debt as rep-
resented by the obligations of the Fed-
eral Government. At the same time
we were absolutely ignoring the tre-
mendous increase in the cost of state,
and local government. We
voted bond issues by overwhelming
majorities for every conceivable type
of public activity without the slightest
consideration as to the need for the
expenditure or as to the manner in
which the money would be supervised

county

and used. The fact that interest ac-
cumulations were mounting day by
day, that principal payments would

have to be met some time, that the
complacent taxpayer might not always
be able to meet the increasing burden
placed upon him, were all ignored. And
so now we find that more than one
day’s income out of every four is re-
quired to pay our tax bills.

While we are on the subject of tax-
ation I should like to make brief refer-
ence to the generally unfair and in-
equitable taxation of insurance. It
must be conceded that a tax on an
insurance premium is an unjust dis-
crimination against the policyholder. It
is difficult to understand why the buyer
of insurance should make a greater
contribution to the support of govern-
ment than the non-buyer. Further-
more, there are many reasons why the
insurance buyer should be encouraged
in his prudence and not penalized by
it. While we cannot hope to secure
tax reductions in a time when the tax-
ing bodies are exerting every effort
to secure additional income, neverthe-
less we can, by diligent attention to the
situation in our respective states, at
least prevent a further burdensome
and unfair taxation on the buyer of
insurance.

Time and again in the history of the
country we have seen organized minor-
ities achieve objectives that appeared
almost inipossible of accomplishment,
and yet the great mass of our citizenry
sits idly by and makes little if any ef-
fort to register its opinion. Our rep-
resentatives in government are respon-
sive to and react promptly to the views
of their constituents, and if the views
they get are those of the conservative
American citizen, the policies followed
and the legislation enacted will rep-
resent the same conservative view.

Let us, then, resolve to do our part
in this great emergency. The influence
of mutual insurance through its mil-
lions of policyholders is one of the
most potent forces in America. And
it is an important force, too, because
our policyholders as property owners
are interested in the perpetuation of our
present system of government, and are
most vitally concerned in the cost of
that government, for which, incidental-
ly, they pay a totally disproportionate
share of the tax burden.

The farm mutual insurance com-
panies of America have demonstrated

TRADESMAN

what American honesty of purpose and
integrity of policy can achieve. With
little or no supervision they furnish a
striking example of what can be ac-
complished by private initiative, free
from bureaucratic despotism.

One hundred years ago that great
philosopher and historian, Macaulay,
wrote:

“Our rulers will best promote the im-
provement of the Nation by strictly
confining themselves to their own leg-
islative duties, by leaving capital to
find its most lucrative course, commodi-
ties their fair price, industry and intel-
ligence their natural reward, idleness
and folly their natural punishment, by
maintaining peace, by defending prop-
erty, and by observing strict economy
in every department of state. Let the
Government do this—and the people
will assuredly do the rest.”

It seems to me that this is a plat-
form to which we might well subscribe.
Certainly its reasonableness and sound
sense call sharply to our attention the
long road we have traveled toward
leaning upon the Government and look-
ing in countless activities that might
better have been settled within our-
selves.

The case of mutual insurance needs
no apology and no explanation. It has
functioned for 180 years in America
with little, if any, necessity for Govern-
ment supervision or correction of prac-
tices. It has succeeded because of its
fundamental soundness — it will con-
tinue to succeed and grow and develop
as an institution of service to Amer-
ican property owners. You and I are
fortunate to have had a small part in the
development of this institution, and we
may well congratulate ourselves that
the founders of mutual insurance in
America who were also the founders of
the Nation itself, launched the enter-
prise of mutual insurance on so high
a plane and with such sterling ideals
and purposes. Let us then to-day
pledge anew our faith in this institu-

tion. Let us resolve to adhere to those
wise, sound, conservative principles
that have carried us_ triumphantly

through the years that have passed,
that history may, as I said at the be-
ginning of my talk, continue to repeat
itself so far as mutual insurance is
concerned in the years that are ahead.

—_~+-+—____
Individual Neglect of Rules For Health

One of the greatest and least-known
industries is that of health. One item
alone in this colossal activity is a
$3,000,000,000 investment in hospitals.
Again, it has been conservatively esti-
mated that nearly 1,500,000 people are
engaged in the various departments of
this vast organized effort.

It thus appears that however care-
less individuals may be regarding this
industry, there is an enormous “mar-
ket” which demands a service both in
material and personnel which ranks
with the major industries of the Na-
tion. The significance of this fact de-
serves attention.

The Committee on the Costs of
Medical Care, of which Dr. Ray Ly-
man Wilbur, Secretary of the Interior,
is chairman, has estimated that in
money loss alone $6,000,000,000 worth
of lives are needlessly sacrificed every

year. This can logically be considered

Forty-ninth Anniversary

as an indictment against the average
citizen whose personal interest in his
or her own physical welfare is either
entirely lacking or decidedly misplaced.

The United States officially is in-
tensely health-conscious. This for-
tunate fact has resulted in spectacular
successes along the lines of communic-
able disease control, mass prophylaxis
and scientific achievements. In fact,
health officials, physicians and_ aliled
groups have made a most amazing suc-
cess of their work. However, they are
blocked at the point where the burden
shifts from public health problems to
personal ones.

And so the fact remains that, de-
spite the magnificent results, people as
a whole consider health and disease as
an entirely abstract problem until
something happens to them personally.

It is perfectly safe to say that if it
were possible to get the average indi-
vidual to think and act positively re-
garding personal health and disease
prevention, the “market” now repre-
senting the great demands upon the in-
dustry of health could be markedly re-
duced.

It would thus appear from the eco-
nomic standpoint alone, not to mention
the unnecessary suffering and prema-
ture deaths, that it would be fine busi-
ness for everyone to pay more attention
to such cardinal requirements as ade-
quate sleep, sufficient exercise, proper
foods in proper quantities, the avoid-
ance of nerve-wracking and body-de-
vitalizing excesses of all kinds, and, in
addition, follow the sensible plan of
the annual physical examination.

Until people can somehow be made
to realize that health is not provided
by the gods, as are the sun, air and
moisture, and, therefore, assume their
personal obligation in this important
matter by respecting the right living
rules, the health industry, gigantic as
it is, will of necessity unfortunately
be compelled to increase.

Theodore B. Appel.
——— >
Excellent Quality of Small Sized Hen’s
Eggs.

Small sized eggs produced by young
chickens just beginning to lay are
plentiful at this time of year and are
selling at prices enough lower than
prices for eggs of ordinary or large
size to make them an economical buy.
The small eggs are of high quality
and even excel large ones in flavor.

The small eggs are classified as
“pullets’ eggs,” of which fourteen to
sixteen are equivalent to a dozen eggs
of ordinary size, and as “peewees,”
which are even smaller. When pullets
begin to lay, their eggs are small, be-
coming gradually larger as the birds
develop into mature hens.

At present, pullets’ eggs and pee-
wees are being produced. Late in the
Fall and in the early Winter the eggs
will be of medium size, and by Feb. 1
the young birds will be fully matured
and producing eggs of ordinary or
large size. During the Fall the supply
of large eggs is reduced while the old
hens are moulting. Alben E. Jones.

—_++-—___

A cosmetics manufacturer is stimu-
lating sales among the co-eds by pack-
aging his products in containers em-
blazoned with the colors of the school.

 

 

+ Forty-ninth Anniversary MICHIGAN TRADESMAN 49

 

90 YEARS OF
-| FUNDAMENTALS

The violation of fundamentals, in business as in life,
exacts an inescapable and terrific penalty. The history
of the last few years has proved with unmerciful
vehemence that man cannot live by bread alone.

Fifty years ago a young man sought to give a wider
practical understanding of the full importance of this
truth to Michigan tradesmen. His medium was the
publication in which these words appear. He conceived
of his task as the honest presentation of facts and happen-
eo ings in every field of economic activity; the fearless
exposure of questionable practices; the interpretation of
significant trends in terms of time-tested fundamentals.

The courageous vision of that young man has been
rewarded. Not primarily in terms of gold or silver; but
in the far richer currency of heartfelt respect and appre-
ciation for his life and work.

We congratulate Mr. E. A. Stowe upon the Golden
Anniversary of his publication — the MICHIGAN
TRADESMAN. And we earnestly wish for him a long

continuance of that mental vigor, clarity and idealism
which has made his publication so constructively influ-

ential. Michigan needs the MICHIGAN TRADESMAN

—today more than ever.

JOHN L. LYNCH SALES COMPANY

MURRAY BLDG.
Grand Rapids - - - - Michigan

An organization that has devoted more than a quarter of a century to the directing of special sales.

 

 

 

 

 

50

GROWING FLOWERS AS HOBBY

Satisfaction Grand Rapids Man Has
Received from Gladioli.

A hobby or an avocation has been
defined as one of the most effective
forms of insurance against the bore-
“dom of old age or the worries of ad-
versity. There are many hobbies. No
one can afford to be without a hobby.
Occasionally an individual will have
several hobbies. So long as the hobby
doesn’t take the place of an individual’s
life work apparently the more hobbies
one can have the better is his chance
of happiness. No one with a good
hobby is ever lonely very long.

The hobby from which I derive the
greatest satisfaction is the growing of
Gladioli. The American Gladiolus So-
ciety has voted to pronounce this word
glad’-iolus instead of the awkward pro-
nunciation often given in the diction-
Whether there is one bulb or
a carload it is glad’-iolus. Better even
than that call them “glads” and have
Thousands of flower
growers in every state in the Union
call them “glads”.

My experience with roses has been
much less than with glads. Although
the blooming season for roses is much
longer they are somewhat more dif-
ficult to grow.
great satisfaction in being able to cut
an armful of flowers and sharing with
your friends which you can do if you
grow glads, as they bloom much more
abundantly.

Frequently we hear a person boast
of the great number of varieties of
glads which he grows. The Descrip-
tive Gladiolus Nomenclature, as pub-
lished by the American Gladiolus So-
ciety, lists more than seven thousand
named varieties of glads. Each year
brings a large number of new origina-
tions. It is, therefore, apparent that

aries.

it over with.

Then, too, there is a

no one individual grower, commercial
or amateur, could grow all the varieties.
I have long since learned to grow only
a few varieties, comparatively speaking.
I harvested this fall approximately
twenty-five bushels of bulbs of less
than fifty named varieties.

Each year the American Glariolus
Society conducts a symposium to de-
termine a list of the most popular
glads. These votes come from each
state. The following is a list of the
first ten given in the order of their
popularity:

tet

Mr. W. H. Phipps
2. Minuet
3. Marmora
4. Dr. F. E. Bennett
5. Pfitzers Triumph
6. Mrs. Leon Douglas
7. Betty Nuthall
8. Golden Dream
9. Purple Glory
10. Mrs. P. W. Sisson.

The prices of the above bulbs differ,
but one should be able to purchase
them at a reasonable price ranging from
five to ten cents each in a blooming
size bulb. There are many more vari-
eties named in the official list, but the
bnes given above are the ten leaders.
You could close your eyes and make a
selection from the above list without
making a mistake. If you care to grow
a few of each you will produce a

MICHIGAN

gorgeous array of the most beautiful
flowers grown. When a glad wins a
place in this prize list it is no longer
in the experimental stage.

Bulbs with a high crown have the
greatest vitality. After a few years
bulbs lose their vitality. You should
then replace your old stock with young
bulbs just grown from bulblet stock.
It has been often stated that no disease
ever attacks glads. This is far from
being correct. There is a long list of
rots, etc., which annually destroy mil-
lions of these bulbs. Purchase your
bulbs from a reliable grower who each
spring before planting dips his bulbs
solution to kill these diseases.
Then, too, the thrips (a small bug)
destroy many glad. These few simple

in a

 

 

TRADESMAN

In Michigan glads can be set out in
April which will give you first blos-
soms in late June. Go into your garden
early any morning after the blooms
start and see them sparkle in the
bright morning sun. It will be a pic-
ture never to be forgotten. Lowell
describes it as follows:

‘Tis heaven alone that is given away,
‘Tis only God may be had for the asking;
No price is set on the lavish summer,
June may be had by the poorest comer.

And what is so rare as a day in June?

Then, if ever, come perfect days;

Then heaven tries the earth if it be intune,

And over it softly her warm ear lays;

Whether we look, or whether we listen;

We hear life murmur, or see it glisten;

Every clod feels a stir of might,

An instinct within it that reaches and
towers,

And, groping blindly above it for light,

Climbs to a soul in grass and flowers.

Raleigh R. Stotz

instructions together with the direc-
tions for planting which will be given
with the bulbs, if followed, save many
disappointments.

It has been stated that more glad
bulbs are grown in Michigan than in
any other state. One large commercial
growers has annually from 100 to 200
acres of bulbs under cultivation.

Glads are not fragrant and therefore
can always be used as flower gifts for
hospital patients. The lasting qualities
of these beautiful flowers also make
them highly desirable. By changing
the water each day and cutting an inch
from the bottom of the stem, also re-
moving wilted petals of the bloom the
flowers will last a week or ten days
easily.

Frequently we are asked if glads
change their color. The answer is that
they do not. Red, purple, white, lav-
ender, pink, etc., can all be planted
together and they remain their orig-
inal color. New colors or combinations
of colors are originated only by placing
the pollen of one flower upon the stig-
ma of another and from the seed thus
produced,a new color or a combination
of colors will be the result. However,
the seed must be planted and from the
resulting bulbs blooms will be given.
Hybridizing is a business within itself
and it should cause the flower grower
little concern. It is important that you
purchase new bulbs (which have been
grown from bulblets) at intervals of
two or three years since the old bulb

Forty-ninth Anniversary

loses its vitality and results will soon
be disappointing. Many of the older
variety of glads being grown to-day
are inferior in quality and substance
to the gorgeous colors that have been
originated during the last five or ten
years. The better varieties do not cost
any more. It is difficult, however, to
persuade a flower lover to discard cer-
tain varieties. Actually more beautiful
flowers would be grown if some of the
old varieties could be discarded.

Glads grow under conditions where
other flowers fail. It is also true that
they respond to proper cultivation and
the correct application of fertilizer. If
you are anxious to grow prize winning
spikes don’t be afraid to do a little ex-
tra work. One must work for any-
thing worthwhile. A blue ribbon you
have won has no intrinsic value, but it
does give a certain feeling of satisfac-
tion which most of us enjoy.

In addition to planting your bulbs
and watching them grow and bloom
there is a real.thrill in harvesting them.
After they are properly cleaned and
stored for their long winter rest you
have then only to wait for the coming
of the robins. During these long win-
ter evenings you can plan your garden
for the coming year.

The kaiser’s war gave us a poem
about flowers which will long be re-
membered:

If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders Fields.

Raleigh R. Stotz.

—_+->—___
High Food Value of Flour Made of
Fishbones.

In the preparation of certain fish
for market, as packaged products, a
considerable quantity of material is
accumulated which is suitable for hu-
man consumption. This material con-
sists essentially of the backbones and
the flesh adhering to them.

In view of recent studies in nutri-
tion, this material constitutes an ex-
tremely valuable supplement to the hu-
man diet. Nutrition experts are show-
ing the importance of certain mineral
elements in the diet; and analysis of
fish waste shows that these elements
are found in relatively abundant pro-
portion in this material ranging from
6 to 28 per cent. of minerals.

A flour prepared from the edible
portion of fish trimmings, therefore,
should prove a valuable food product.

The scope of the studies being made
on the manufacture of this product in-
clude the development of a method of
manufacture whereby: Tihe original
nutritional value will be altered as little
as possible, the resultant product will
stand up in color and taste during
storage, and the flour will lend itself
to satisfactory inclusion in food recipes.

Preliminary data indicate that these
requisites can be realized more closely
by an extremely rapid removal of
moisture at relatively low temperatures.

The work accomplished during the
latter part of the past year has con-
sisted in the design and construction
of an apparatus which will disperse
the fish material in a drying medium
in such a manner that extremely rapid
drying can be effected. Preliminary
studies on the nutritional value of this
material have shown that different por-
tions of the waste are more nutritious

than others. R, H. Fiedier.

ncn
sotaeainltaiig

 

 

 

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s:caaictaetmnsrmasenc en

 

 

:
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oenoretind

 

 

 

 

 

Forty-ninth Anniversary

MICHIGAN TRADESMAN

 

 

 

 

 

Better for

 

STRAINED

Beets
Carrots
Green Beans
Peas

Prunes
Spinach
Tomatoes

Vegetable Soup
414 oz. can

  

Sere

Latta ee
MEDICAL
ee
aon Foods

STRAINED

Cereal
10% oz. can

   

aby

and a Steady Profit Builder
for the Dealer

 

 

TT basic starting point in the
appeal the Gerber Strained
Products offer the dealer is the fact
that they are better for baby. They
perform a genuine service in naking
available to the infant strained cereal
and strained vegetable feedings of
recognized nutritive value. The ac-
ceptance of the products by the
American Medical Association and
their approval by thousands of phy-
sicians has contributed to the recog-
nized leadership they enjoy—and to
the real sales possibility they offer
the dealer. Not only a liberal margin
of profit and a steady repeat sale of
established leaders, but an unusually
definite value in bringing new cus-
tomers into the store is making the
Gerber Products of interest to
progressive dealers everywhere.

GERBER PRODUCTS

 

COMPANY

Fremont, Michigan

Gerber’s

STRAINED VEGETABLES

 

Keep a display of the Gerber Prod-
ucts on your counter. Use them fre-
quently in your windows. They are
recognized by all mothers as evidence
of your interest in meeting specialized
requirements, and indicate to the new
customer that yours is the kind of a
store she would like to shop in. In
addition to the regular sale of the
Gerber Products, many merchants
have found their regular Gerber cus-
tomers are also liberal buyers of
other products of special interest to
baby. The stock of all eight of the
Gerber Strained Vegetables and
Gerber’s Strained Cereal can be
made the beginning of a real, profit-
able Baby

Department in

your store.

 

 

 

i

 

 

 

 

 

 

 

52

MICHIGAN

 

Forty-ninth Anniversary

TRADESMAN

 

OBEDIENCE TO AUTHORITY.

Training Children For the
ments of Life.

Every individual’s adjustment in so-
ciety involves his adjustment to au-
thority; but, because of the emotional
make-up of human beings, this is al-
ways a difficult task. Adults vary
greatly in their reactions to authority.
Some make an excellent adjustment,
and others continue to rebel through-
out their lives.

Adjust-

Parents represent the first authority
with which the child comes in contact,
and the school represents his first con-
tact with organized authority. From
his early experiences with authority a
child will form his conception of it.

His meek submission, while believing
it to be cruel and unfair, is not any
more desirable than his open rebellion.
He should conceive it as an essential
and understanding force which is fair
and just and designed to make living
safe and harmonious.

The attitude toward authority which
is gained from early experiences may
be carried over and later emerge as
the attitude toward law and order. If
the habit of disobedience is not cor-
rected it may lead to delinquent be-
havior and incorrigibility. Correction
does not mean that the child changes
from disobedience to obedience. It
means that with this change there are
also changes in the child’s conception
of, and attitudes toward, authority.

Why does a child disobey?
we have given little if any attention to
this question. Perhaps it has not im-
pressed us as a problem about which
anything could be done. Or maybe
we have been so busy trying to make
our children obey that we have not
had the time to think about why he
disobeys.

Perhaps

Do we believe that our children dis-
obey because “they were born that
way?” that their attitude toward dis-
obedience is an inherent part of their
constitution, and, therefore, cannot be
changed? Or do we believe that the
most important factor has been our
attitude and our method of handling?

It is a well-recognized fact that
there is a wide variation in children’s
potentialities or endowments, thus
making it easier to train some than
others: but a careful analysis of the
causes of disobedience, however, leads
very definitely to the opinion that the
most important single factor determin-
ing it is how these problems have been
met by the parents and teachers.

While they are very young, children
must trust their parents to tell them
what is right and what is wrong. As
they grow older they will gradually
learn to distinguish between right and
wrong themselves. The process of
gradualiy acquiring knowledge and of
gradually being able to depend more
and more on one’s own judgment is an
integral part of growing up and be-
coming an independent and _ self-
sufficient individual.

If parents do not allow their children
to think for themselves at all, they are
interfering with this process and are
tending to make their children later
feel the lack of self-confidence and the
need of always depending on someone
else.

The training of a child to obey
should begin in infancy. No matter
how young a child, he should not be
permitted to do as he pleases on the
theory that when he gets.a little older
he will either outgrow the habit or be
made to conform.

What is our attitude toward dis-
obedience? Do we expect our chil-
dren to obey? or do we expect them
to disobey? Do we repeat our re-
quests a number of times, speaking
louder with each repetition and finally
become angry? or do we speak calmly
and quietly, making sure that we have
our children’s attention and that they
understand us?

Children soon learn to tell by the
sound of the parent's voice when the
dead line has been reached and wait
until then before obeying. Do we give
unreasonable commands? do we ask
them to do unimportant things when
they are busily engaged doing some-
thing tremendously important to them?
or are our commands always reason-
able?

Do we take into account what our
children are doing, recognize their
rights, give them sufficient warning,
then allow them a reasonable time to
finish their activities? Do we make
promises, then fail to keep our word?
or do our children trust us? Do they
know that our threats are hollow be-
cause we never carry them out, and
respond accordingly?

Do we have to bribe our children to
get them to obey? Have they learned
that by holding out they can get big-
ger rewards? or have we learned that
promised rewards are of no permanent
value?

Do our children enjoy the extra at-
tention they get and the excitement
their disobedience creates? or are their
needs for attention and excitement be-
ing met by less disturbing and more
constructive means?

From the above it may be apparent
that the essential thing is not whether
children obey or disobey, but it is:
What are our children’s conceptions of
authority? and what attitude are they
developing toward it? To make a
good, adjustment to society and to
maintain satisfactory human relation-
ships, a child must learn to obey the

law. Dr. S. Harcourt Peppard.
—__~+-+—___
Development of Method of Cooling
Foods.

It is rather surprising to learn in
these days of ice cream, soda fountains
and frozen package foods that the
ancients recognized that the delect-
ability of a drink was increased by
cooling.

History informs us that, while the
methods employed were crude, the
Japanese and Chinese froze milk and
cream drinks as early as the fifth cen-
tury B. C. We are further informed
that ancient Egyptians artificially froze
water in shallow earthenware vessels.

These were placed on a layer of
straw where the dry breezes from the
Sahara could blow across them at
night causing the temperature to be
lowered sufficiently, by reason of
rapid evaporation, to permit the freez-
ing of a thin layer of ice.

The records of history also inform
us that Greek warriors on long march-
es dug trenches, lined them with straw,
then filled them with snow to cool food

 

TO ALL OUR DEALERS AND THEIR CLERKS

GREETINGS
A. W. WALSH COMPANY

Wholesale Grocers — I. G. A. Supply Depot
KALAMAZOO - - - - MICHIGAN

 

 

 

 

Our staff of experienced office supply men enables us to offer
valuable suggestions and complete organization plans for the
efficient operation of your office. Every needed supply and
printed form in stock or quickly available.

THE TISCH-HINE COMPANY

237-239 Pearl St. Grand Rapids, Mich.

 

 

 

BEANS

NAVY OR PEA BEANS
DARK RED KIDNEYS -
LIGHT RED KIDNEYS

REDMAN BROS.

411 Borden Court
Lansing, Mich.

By Bag WHOLESALE GROCERS
Truck Load
or Carload Cash & Carry.

Cc. H. RUNCIMAN
Lowell, Mich., Phone 34

We save you money.

 

 

 

 

 

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LAKE

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OCEAN
SALT and

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H. J. DORNBOS & BRO.

GRAND HAVEN, MICH.

Producers and Smokers of Fish
Since 1889
The largest smokers of Whitefish (chubs) in the United States

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3)  ) S- () D-(:) <-() <-(.

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THE HOME OF
Good Flour Good Feed Good Grain

We take pride in our splendid
Bread Flour

Watson-Higgins Milling Co.

Grand Rapids, Mich. Phone 92628

 

 

 

 

2) 0D 0-0-0 0D 0D 0D 0D 0D 0D 0D DC

 

     
  

KRAFT PRODUCTS 3
“KITCHEN FRESH”

Weekly Truck Service to all Michigan Retailers

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Forty-ninth Anniversary

MICHIGAN

TRADESMAN 53

 

and drink for the army. It is further
recorded that the Romans had snow
brought from the Alps for cooling pur-
poses.

Early in the seventeenth century
the French government attempted to
control the transportation and sale of
snow utilized for refrigeration pur-
poses. According to the records this
governmental monopoly failed by rea-
son of the primitive methods employ-
ed for the transportation and storage
and the slight demand for the com-
modity.

Even at this early period scientists
and engineers were making efforts to
develop means for creating low tem-
peratures without resorting to the use
of natural ice mixed with various
other ingredients. The first machine
perfected for the artificial manufacture
of ice was developed by Dr. William
Cullen about the year 1775. This ma-
chine was very inefficient and was
never brought into general use, serving
merely as a curiosity for exhibition
purposes.

The first patent granted in the
United States for an ice-manufactur-
ing machine was given to Dr. John
Goorie, of Apalachicola, Fla. While
this machine was very crude and in-
efficient, it is recognized as a step in
the advancement of mechanical re-
frigeration.

During the past decade, efforts of
refrigeration engineers have been di-
rected toward the development of
compressors and refrigeration me-
diums which would permit the produc-
tion of temperatures considerably low-
er than any which have as yet been
produced. As a result of these efforts,
numerous improvements in insulation,
arrangement of coils and machinery
have been perfected, and it has become
possible to produce economically tem-
peratures previously considered im-
practical for commercial purposes.

These various arrangements have
been placed in operation, and the gen-
eral term “Quick frozen” has been ap-
plied to the products handled at the
low temperatures produced by them.
The range of temperatures included
under this head is very broad, being
from approximately zero to 50 degrees
below zero Fahrenheit. The various
temperatures employed by commer-
cial ‘firms have been more or less arbi-
trarily selected.

The first quick-freezing machine put
into operation in the United States
was the Ottesen Brine Freezer, im-
ported from Europe early in 1918 by
the Bureau of Fisheries for experi-
mental purposes. For ‘several years
the Bureau had been disseminating
much information relative to this and
other quick-freezing processes which
were being developed experimentally
abroad. As a result, the Bureau,
through its Division of Fishery Indus-
tries, was an important factor in the
initiation and development of these
methods in the United States; and our
fishing industry was the first industry
to adopt these newer principles of
freezing, adapting them to large scale
production to which we are accus-
tomed.,

The fundamental principle of the
Ottesen Brine Freezer is based on the
practical application of several theories
of physical chemistry, among which

were: The utilization of a sodium
chloride solution of approximately 22
per cent. strength, making it possible
to freeze fish with a minimum pene-
tration of brine; the temperature could
be lowered to approximately 6 degrees
below zero Fahrenheit, thus producing
a rapid freeze by reason of intimate
contact between the product to be
frozen and the freezing medium.

While some of the principles of this
system of freezing have been adopted,
the system as a whole has been dis-
carded by the industry, due, principal-
ly, to difficulty in handling and main-
tenance of proper concentration of. the
brine. While the momentum given to
quick freezing by the importation of
this machine has been the basis for the
rapid development of this industry in
the United States, there are not any of
these installations at present in opera-
tion in this country.

James M. Lemon.

o-oo
Making Pupil Fit in Mind and Body.
The function of the school is not
alone to teach, but to equip the young
folks with the qualifications necessary
to carry on the duties of American
citizenship. The child’s health
not be neglected.
Oklahoma laws make attendance at
school compulsory. Therefore,

must

every

possible means must be taken to make

the school life safe for the pupils and
everyone connected with it.

While it is not compulsory in Okla-
homa, every child entering
should be immunized against smallpox,
diphtheria and typhoid fever—three of
the most dangerous prevalent diseases
for which medical science has provided
an almost sure preventive.

A defective child will do no good in

school,

school. Many things may go wrong
and deter the child from learning.
Therefore, he is pronounced to be

dumb, simply because he cannot see
or hear correctly. Correct these de-
fects and he is as bright as any ordin-
ary child.

Children who are suffering from
physical defects are badly handicapped
in acquiring an education. Good eye-
sight and hearing are of the greatest

importance in a child’s educational
progress. Hence, the need for a thor-
ough examination of the eyes and

ears.

Infected tonsils and the presence of
adenoids expose the child to frequent
colds with possible infection of nose
and ears. This means, at the least, a
loss of school time. Moreover, there
is always danger when ears become
seriously inflamed.

Every child should have any dental
defects corrected before entering school
and should have learned the establish-
ed rules and practices of mouth
hygiene.

Many a child is unjustly disciplined
through no fault of his own, but per-
haps on account of defective eyesight
or hearing, or some other physical

handicap. Dr. G. N. Bilby.
—_——_+ ~~ ___
“Dp : Se ” :
suried treasure’ drew excursion-

ists at Catalina Island recently. Five
hundred dollars was hidden about the
resort, in tokens worth from 25 cents
to $100, by the Catalina Island Trans-
portation Co. “Find enough—maybe
more than enough—to pay all your ex-
penses,” urged the C. I. T. Co.

 

 

HOTEL - RESTAURANT - HOSPITAL
EQUIPMENT

Michigan Distributors
of the
GREAT MAJESTIC RANGE
EVERYTHING FOR THE KITCHEN AND
DINING ROOM.

Blue Prints and Estimates Cheerfully Given.
Our Engineers are at your command.

J. CHAS. ROSS CO.

 

Serving

the
Public
Continuously 348 North Burdick St.
“1845, KALAMAZOO, MICHIGAN

 

 

 

 

 

i+

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King Milling Co.

|

Successful Millers for
over 40 years |
|

3

LOWELL, MICHIGAN

+) >) <> <> 0D 0-0-0 0-<SEED (0 <GEED- ()-<ED- () <ED- () <D () D-(

3) <0 SD SD - () RED () SD - () SD - () GD () D0)

 

We Specialize in

FRESH VEGETABLES EXCLUSIVELY

WHOLESALE DISTRIBUTORS OF
HOME GROWN AND SHIPPED-IN
VEGETABLES

The only exclusive Vegetable House in Western Michigan.

VAN EERDEN COMPANY

201-3 Ellsworth Ave. Grand Rapids, Mich.

 

 

 

DDD 0D 0D 0D 0D 0 0 0D ED

George B. Reader

Dealer in

Lake,Ocean, Salt .n10 Smoked

FISH

Ocean Shellfish of all Kinds

Phone 93569 1046-1048 Ottawa Ave., N. W.

aD 0D ED 0D ED OED 0 ST 0D DOS ED () SEI.

a D-DD 0 D0 ED (ED DOO
8 0-0 D> 0 aD (ED () D(C (© D0 D(H

 

 

54

Opportunities in Medicine For Women.

History, religious and secular, bears
witness to the fact that women have
always occupied a prominent place in
deciding the destinies of man. There
is no profession to-day which woman
has not entered. There is no oppor-
tunity offered which she has not grasp-
ed, and in many instances has literally
“crashed the gate.”

Her place at the bedside of suffer-
ing humanity was always conceded to
be her prerogative and her tender min-
istrations gratefully received, but her
entry into the field of medicine was
quite another matter. The pioneers
in this profession had a severe strug-
gle and the story of their experiences
furnish interesting reading.

Dr. Elizabeth Stone Blackwell, who
was born in England in 1821 and came
to this country with her parents who
emigrated when she was a young child,
was the first woman to obtain a med-
ical degree in the United States and
had a hard struggle before she got it.

The first medical college in the world
devoted’ solely to the education of
women physicians was the Female
Medical College of Pennsylvania, which
was incorporated March 11, 1850, and
in 1867 changed its name to Women’s
Medical College of Pennsylvania. This
institution is still carrying on, pre-
eminent among the medical colleges for
women. There are in the United
States at the present time sixty-six
class A colleges admitting women to
their courses.

Any woman desiring to-enter the field
of medicine should be content with
nothing short of the best education and

training that is obtainable. The posi-
tion which women will hold in the
field of medicine in the future de-

pends on the way in which the young
medical graduate and interne approach-
es her work.

About one-third of the hospitals pre-
fer male internes. Therefore, the wom-
en must do such sufficient work as
internes, and exert such a gracious and
friendly spirit that their influence may
be felt in every institution where they
are employed. Their services may then
be sought after rather than discour-
aged.

In spite of the brilliant and success-
ful career of Dr. Blackwell, which was
followed by other earnest, accomplish-
ed women in medicine, opposition was
strong. In 1879, the Association of
German Naturalists and Doctors voted
to emulate the example of their Eng-
lish brethren who had recently purged
the British Medical Association of the
presence of women.

History tells us that in the early
days in the colonies midwives were
most important. It was then consid-
ered beneath the dignity of men to
attend confinement cases. It is, there-
fore, easy to understand why nonsurgi-
cal gynecology, obstetrics and pedia-
trics came to be considered the best
feld offered women in medicine. They
have, however, taken up successfully,
surgery, psychiatry, roentgenology,
laboratory work, opththalmology, lar-
yngology, and teaching of medical
sciences.

At the present time at least 6 per
cent. of the medical students and grad-

MICHIGAN

uates of medical schools in this country
are women. Thirteen states have wom-
en physicians as Director of Child
Hygiene, and there are five women
physicians attached to the Children’s
Bureau, Department of Labor, Wash-
ington, D. C. Many states employ
other women physicians beside the Di-
rector of Hyiene work.

In contrast to the status of women
in medicine in England, there are in
the United States forty-three Class
“A” colleges in which women hold po-
sitions on the faculty. There are five
colleges in which women are acting
as full professors and there are ap-
proximately 200 women physicians
teaching in medical schools.

Time is too limited to mention the
names of women who have made a
brilliant success of their chosen pro-
fession. But to have witnessed the
readiness with which men listen to
words from the lips of Dr. Adelaide
Brown of San Francisco, Calif., and
Dr. S. Josephine Baker, eminent au-
thority of child welfare, to have heard
the words of homage paid to Dr. Alice
Hamilton for her achievements in in-
dustrial hygiene is sufficient to con-
vince one that there is no height to
which women may not aspire in the
field of medicine.

But the way is not easy.

Dr. Marian A. Gleason.
—__> oo —_
Preserving Flavor of Fruits by Freez-
ing.

It is no longer necesary to wait for
the various fruit seasons in order to
enjoy fresh fruit. The latest method
of preserving fruit is by freezing—and
by preserving I mean that the fresh
flavor is really kept fresh and natural.

Everyone will agree that cooking
changes the flavor of fruit. To some,
this change is looked upon as an im-
provement; but to most of us there is
nothing quite so good as the natural
tree-ripe flavor.

The marketing of cold-pack fruits by
ice cream companies is so new that
many questions arise concerning this
business. Frozen strawberries are the
only fruit handled commercially—thus
far: but cherries, figs, peaches, rasp-
berries and loganberries are being
considered. Peaches especially offer
great possibilities.

The method of preserving fruit by
freezing is very simple. After being
prepared either by peeling, in the case
of peaches, or washing, as for berries,
the fruit is put into the desired size
and type of container. Then a cold
simple syrup, made of sugar and: water,
is poured over the fruit.

The mixture is chilled at once and
kept frozen at temperatures ranging
from 15 to 20 degrees Fahrenheit. By
excluding the air the fruit may be
packed in vacuum, thus insuring a
natural color and fresh appearance.

The fruits are packed in one pound
paraffined cardboard cartons and have
been selling wholesale at 25 cents and
retail for 35 cents. In 1929 over 1,-
000,000 of these cartons were sold in
the Pacific Northwest.

‘While California has been slow to
adopt this new method of marketing
fruit, there is every reason to believe
that before long we will be able to
order frozen fruit from our ice cream

TRADESMAN

dealer just as we now satisfy ourselves
with canned fruit from the grocery
store.

The University of California has for
some time been experimenting with
this new method of preserving fruits.
They have recently stated that apri-
cots, avocados, berries, cherries, figs,
grapes, peaches, plums, persimmons,
pineapples, apples, pears and melons
are successfully preserved by freezing
in syrup either whole or sliced. They
also note that vitamin C is not de-
stroyed by freezing. This is an im-
portant point from a nutritional and
dietary angle, since it is a well known
fact that cooking destroys vitamin C
to a considerable extent.

In localities where frozen fruits are
distributed to the public in a com-
mercial way, they are still considered
as a luxury. However, this industry
is in its infancy and as it grows there is
reason to expect that the price struc-
ture will bring the cold-pack fruit
within reach of everyone.

A. E. Reynolds.
—_2+2>—_—___
The Origin of Lace.

The desire for beauty in attire which
is found in even the most primitive
and barbarous nations is responsible
for the production of the finest and
most costly trimming which can be
lavished upon costume. The progres-
sive steps have been slow and inter-
esting, the first having been taken as
far back as the tenth century before
Christ, in the land of the Pharaohs,
whose mummy-cases yield up work
made on flax cloth with colored
threads, and patterns drawn and work-
ed in geometric design or with inscrip-
tions. The luxury-loving Greeks and
Romans ornamented their togas and
peplums with graceful patterns wrought
in contrasting colors or in gold. Gar-
ments, when fresh and new, needed
no ornament about the immediate
edge, but as they became frayed and
worn the threads “were twisted and
stitched together, and little by little,
from such humble beginnings, grew
the beautiful fabric we call lace.

The fancy for ornamental edges
during mediaval times sought expres-
sion in diverse ways, and by 1250 we
read in various accounts of men’s and
women’s clothes being “slittered, dag-
ged, and jagged,” which means that the
edges were cut in patterns of leaves
and flowers and bound about with a
strip of cloth or cord, or sometimes a
thread of gold, or the decoration might
be cut from velvet and sewed on.

Primarily the word lace signified a
line, or small cord of silk thread, or
any material which was used to tie
together portions of clothing, among
both civilians and the military, as the
doublet and hose, the sleeves to the
body, or the stays and bodices of la-
dies’ dresses. In the “Paston Letters,”
where so many of the fashions of the
times are mentioned, in the year 1469
John Paston wrote to his brother: “I
pray you bring home points and laces
of silk for you and me,” which refer-
red to these laces, made of silk, for
tying the clothes together. “Points”
were the metal tags on the ends of
the laces to keep them from ravelling.
There is no reference to lace other than
this in the book, although there are

Forty-ninth Anniversary

many references to clothes, their fash-
ions and trimming.

Two countries claim to be the brith-
place of lace—Flanders and Italy; and
while the Dutch have contributed more
to the making of thread lace, it seems
undoubtedly true that Italy was first
in the field with this beautiful adorn-
ment, but in its earlier form of gold
and silver, and later with coarse threads
of flax. It is in the Italian inven-
tories that the earliest mention is made
of lace, and Italy long sustained her
supremacy in the production off superb
points. —N. Hudson Moore in The
Lace Book.

—_++>—___
Pump Pumps a Pump.

Equipment that will do more for the
user, but take up no more space and
cost no more to operate, seems to be
increasingly popular. An_ interesting
example announced in July, is a centri-
fugal pump which never has to be
primed.

Tucked in between the pump and its
motor is a small priming pump, or
evacuator. When the motor first starts,
the evacuator starts too, and pulls air
out of the centrifugal pump (thus prim-
ing it). The instant a normal discharge
pressure is reached, the evacuator
stops, but will come into action again
should the pressure at any time fall.
Because the evacuator operates only
when the pump itself is not carryring
a full load, no extra power is required.

It is expected that the new pump will
be particularly valuable as a sump
pump. For one thing, it eliminates the
necessity for wet or dry pits.

———_>+>—__
Lest We Forget.

Red, white and blue, the colors of
the United States, the colors of Can-
ada, signify something. They have
meaning and honorable traditions.

But to-day men in all walks of life
seem to have got their colors mixed.

Red seems to mean only red ink,
signifying losses.

White seems to mean only the white
feather.

Blue seems to mean only fear, dis-
couragement, pessimism.

But according to American tradi-
tions—

“The red is for valor, zeal and fer-
vency”’—not red ink.

“The white for hope, purity, clean-
liness of life, and rectitude of conduct”
—not the white feather.

“The blue, the color of heaven, for
reverence to God, loyalty, sincerity,

justice and truth’—not pessimism.
oo

Labor-Saving Methods.

The school teacher had been reading
her class stories of the lives of famous
inventors.

“Now, then, Edgar, what would you
like to invent?”

Edgar rose to his feet, with a puz-
zled frown on his face.

“Well, teacher,” said the youth, “I’d
like to invent a machine so that by
simply pressing the button all my les-
sons would be done.”

The teacher shok her head.

That’s very lazy of you Edgar,” she
reprimanded. “Now let Willie Wilson
say what he would like to invent?”

“Something to press the button,”
came the dreamy reply.

Forty-ninth Anniversary MICHIGAN TRADESMAN 55

 

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COLD STORAGE

General Merchandise
Warehousing

Master Brand

Pickles Mustard

 

WhO
Wholesale
BLUE GRASS BUTTER EGGS Vinegar Relishes
CHEESE PRODUCE FRUITS

Egg Case Material — Butter Tubs
Baskets — Metal Cans

J. H. Duprey Company

OF

 

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ee DETROIT
KENT STORAGE COMPANY

 

 

 

 

 

 

BUY-USE-BOOST

BEET SUGAR “x” MICHIGAN

)

 

Michigan’s Beet Sugar Industry Michigan-Made Beet Sugar
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Michigan wage earners and farmers. —Can be uséd in making Jams, Jellies, Pre-
—Distributes over $3,500,000 in wages. serves, Candies, Frostings, and in every
2 : instance where sugar is required.

Pays more than $500,000 in taxes. —Is produced by Michigan Farmers and
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farmers. GOOD HOUSEKEEPING — Bureau of Foods,
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This advertisement is paid for by

SYMONS BROTHERS & COMPANY
MICHIGAN’S PIONEER

&

WHOLESALERS

In the interest of Michigan Agriculture and Industry

LS GS SSIS BeGOSGOLAS oR GON Gere

-

 

 

 

 

 

56

WHAT IS COST OF LIVING?
Question No One Can Answer At
This Time.

Beginning with about three years
ago, since when lack of occupation, de-
pression in business, cutting of pay and
salaries have been of almost daily oc-
currence, our newspapers and general
periodicals, have taken up all kinds of
subjects which have a bearing upon the
every-day results and conditions which
surround us. One of the leading sub-
jects has been that of the “Cost of
Living,” which has been used in many
instances as proof of certain statements
or as a basis of arguments in proof
of certain statements when some writer
has pretended to have a solution for
the dilemma in which we find ourselves.
In many instances writers have en-
deavored to fix what might be called
a daily or yearly cost of living, and
while the figures are interesting, yet
at the same time we claim that in the
majority of instances they are ridicu-
lous. There is as much variation to a
statement or a proof of the cost of
living as there is in the statement of
“What is a day’s work?” The writer
in visiting a large pharmaceutical house
a few years ago, was shown through
the different departments, and this was
before this particular house had intro-
duced some of the latest machinery
that is now being used to accomplish
the same work. At that time it was
all human labor and the day before the
inspection the employes in the first
room inspected varied all the way from
25 to 65 per cent. in doing what had
normal day’s
visited

been determined as a
work. The next department
varied all the way from 35 to 110 per

cent. in doing a normal day’s work. ~

The question immediately arose as to
how a day’s work was determined, and
this had been determined in each of
these departments by using an employe
in each department who had been with
the institution for several years, and
making a test of what it was possible
for an experienced, well trained person
to accomplish in each department, and
in the hours that comprised a day’s
work in that factory. The question
naturally arose as to how the cost of
production and completion for sale
could be arrived at with such a varia-
tion of percentages. One of the great-
est detriments to manual labor has
been the coming in of machinery, and
in this factory they were obliged to put
in machinery in order to have a uni-
form cost and be able to compete with
other factories. This just opens up the
subject of “What is a day’s work?”
and is only an illustration of the sub-
ject of this little article “What is the
cost of living?”

In the year 1929 the American peo-
ple arrived at what we might call “the
peak” of living privileges in all its
features now we are apparently at
what we suppose is the lowest level.
The question is what is normal, and
what and where is the normal in all
these things? There are many thou-
sands of editorials written and speeches
made in regard to hand labor and ma-
chine labor, and there are many thou-
sands of editorials written, and speech-
es made in regard to the “Cost of

MICHIGAN

Living,” with the idea of arriving at
the normal basis that will be safe and
from which we hope that we will never
fall too far nor rise too high.

Many of us can remember when
anywhere from five to eight of us chil-
dren and father and mother, knew
very well what the normal cost of liv-
ing must be—we knew what we could
expect for breakfast and dinner and
supper, and often the supper was bread
and milk. Then, again,, we would be
informed by the dear mother that
dumplings and beef would be dinner
for Sunday and dumplings and_ beef
were what we had for that meal. We
knew about what we could expect
in the way of clothing and when the
boy could have a new hat and the girl

 

 

TRADESMAN

cided to spend the evening with his

sweetheart would ride old Dobbin
without expense, but now he must
drive an eight cylinderscar. The com-

forts of to-day and the modes of living
of to-day are to be commended, and
they contribute features to the welfare
of the people both mental and phys-
ical, but the things of to-day which
seem to be absolutely necessary as
against those that were only luxuries
fifty years ago is so great that no
writer or economist can tell us in print
what the necessary cost of living is,
or that which must be at our command
in order to produce the best physical,
mental and manual results.

We take the position that we have
gone to the extreme and somewhere

Lee M. Hutchins

a new bonnet. The fads of society did
not govern people to any extent—the
newspapers were not full of advertise-
ments exciting admiration and did not
create an undue desire for articles that
at that time would be called “luxuries”.
Such articles as vegetables which the
village and city people were obliged
to buy were not expensive, but in some
way the agriculturist seemed to be
able in those days to produce them and
pay for farms and erect new buildings
and be just as prosperous, if not more
so, than they are to-dav. There were
not the furniture markets or factories or
manufacturing plants that there are
now, and the demand had not been
created for certain things which we
think we cannot do without at the
present time. The young man who de-

between that old time to which we
refer and the year 1929, we must find
a common level and strive in all the
walks of life to approach that common
level. Some one will say that it is not
possible, because there are certain peo-
ple who are able to easily and legiti-
mately outrun others and they are en-
titled to their compensation. The ans-
wer to this is perfectly plain, but that
statement is true, that in late years be-
fore the depression it was the manner
in which they had outrun others which
did the harm, and there is just as much
guilt in doing so as there is in being
lazy or indolent or ignorant, or being
dependent entirely upon someone else.
The trained economist of to-day should
exercise as much influence as he pos-
sibly can over the remainder of us to

 

Forty-ninth Anniversary

keep our eyes open and to observe the
way as we travel along, and every one
of us to find if possible what is a
reasonable basis of living and get the
best possible physical, mental, financial
and spiritual results. The writer can
hear someone say that “he does not
want to go back to those old days of
dumplings and beef and bread and
milk,” but let us remind him that we
were happy. People were intellectual
and industrious and expected to be hon-
est in their dealing with their fellow
men—they did not have bogus bonds
for sale, and they did not have the
multitude of things which we have
now days to divert their attention and
their minds, as well as take from the
children and even grown folks, the
small change and large money without
return.

We have raised the question “What
is the cost of living?” and we will con-
clude by saying, that we do not know
and we do not believe that anyone else
knows at the present time, but there
should be a school somewhere or an
influence at least, to prevent climbing
up to the top of the mountains and
jumping off into the valley on the
other side only to be unable to climb
back to the altitude and level of safety.

Lee M. Hutchins.
—_2+>—__—_-
A Paradise For Railways.

In this country, where the railroads
see their efforts to recover their losses
in traffic seriously hampered by the
unregulated competition of trucks and
busses, there would probably be in
railroad circles keen enthusiasm for
such a bill as the one recently intro-
duced by the Argentine government.
It meets such an emergency with more
effective support for the railroads than
the most sanguine American. traffic
manager has probably ever dreamed
of in his happiest moments.

In the first place, according to this
bill, no freight or passenger service by
motor can be run except with the ex-
press consent of the government and
after proof that it does not compete
with the railroads. But this is not all.
Such motor transport services as there
are must pay their men on the same
basis as the railways pay theirs, and
they must pay a vehicle tax. Finally,
the funds received from the transport
tax will be spent in building motor
roads—roads which do not parallel the
railways but converge upon railway
stations.

The explanation of this excessive
consideration for the Argentine rail-
ways is said to be that the shares of
the operating companies are largely
held in England and the payment of
dividends is consequently an interna-
tional obligation to the Argentine Re-
public’s best customer. We have no
such need to pamper the railroads at
the expense of the motor transport
industry, and we need no such drastic
restrictions as those imposed upon
motor traffic in Argentina, but some
measure of control over the motor
transportation competition which the
railroads face is only logical in view
of the many restrictions under which
the roads labor. Argentina points the
way, even though we need not go
so far.

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Forty-ninth Anniversary MICHIGAN TRADESMAN 57

 

 

 

     
  
  
 

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Corporation is a region of widely diversified bag, oducl i (‘B ee es
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due principally to certain economic advantages 4, | SP castor Dpo
which are essential to successful manufacturing, <= Textiles
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States as well as substantial deposits of coal and Prooucts, Textiles
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make for progressive community development Meco earth :
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Address

INDUSTRIAL DEVELOPMENT DEPARTMENT

THE COMMONWEALTH & SOUTHERN CORPORATION

20 PINE STREET, NEW YORK CITY, N. Y.

 

 

 

 

58

MICHIGAN

 

TRADESMAN

Forty-ninth Anniversary

 

PERSONAL SERVICE.
It Increased Sales From $50,000 To
$500,000.

Thirteen years ago when Stanley
and Luther Hearn of Wilmington,
Delaware, doffed their overalls and
started selling groceries, they rang up
a volume of $50,000 for the first year
—not a bad record for a neighborhood
store with somewhat less than 6,000
homes to draw from.

But that was only a bare beginning.
Now in the midst of a prolonged per-
iod of business readjustment some-
times called the depression, they are
busily engaged on what promises to
be their biggest and most profitable
year Volume is to-day running al-
most as much in a month as it orig-
inally did in a year—between $39,000
and $40,000 to be exact. Business for
1930 totalled $468,000; that for 1931
amounted to $469,000 and if trade for
the balance of 1932 keeps on as it has
for the first half, the 1931 record will
be beaten by a substantial margin.

Best of all, this showing has been
made without change of location and
against the stiff competition of a chain
store unit which, for seven years past,
has been doing business just one door
away.

Nor is this all. Many interesting fig-
ures might be cited about this aggres-
sive concern but none stands as a
higher tribute to the high-grade, per-
sonalized merchandising activities of
the brothers than that pertaining to
bad debt losses.

Although more than 60 per cent. of
the trade is conducted on open ac-
count, there has been less than $9,000
transferred to what Stanley Hearn
calls his “Questionable Ledger”—only
a minute fraction of one per cent. of
the total volume handled during the
thirteen yéars. Moreover, thanks to
persistence in making collections on
even the oldest accounts plus the
courteous but insistent manner in
which the work is done, Mr. Hearn
feels that at least half of this $9,000 is
still collectable—a truly remarkable
showing.

If there is any secret about the out-
standing success of these brothers, it
is only the open secret contained in
the axiom: “Very often in business,
the big idea is not to do something
startlingly new, but to do the common,
every-day things better than they have
been done before.”

For that is just what they are doing.
Every detail of the business is at their
fingertips. Every one of the forty-five
clerks is imbued with the spirit of per-
sonal service and every system or
method used has been adopted with
the definite idea of putting that prin-
ciple to practical use. Every transac-
tion, however small, receives the same
detailed attention,

Last year when the store conducted
a series of radio broadcast advertise-
ments an unusual touch was given to
the programs by having the various
department managers tell in a few
words about their work of serving the
public through the Hearn organiza-
tion. Not only did this add to the
general interest of the broadcasts but
it likewise gave the managers increas-
ed pride and interest in their work.
Then too, it insured a larger audience,

thanks to the fact that the friends and
acquaintances of all who spoke were
anxious to listen in. A radio set in-
stalled in the store was tuned in on
the broadcasts which took place at 9
o’clock in the morning.

Monthly store meetings play an im-
portant part in maintaining the high
standard of Hearn personal service.
These are conducted from beginning
to end by two members of the store
force who have previously been
chosen to preside. The brothers re-
main in the background as much as
possible. The idea is to get their as-
sociates to regard the business as
theirs and to interest themselves in it
accordingly —and the plan works.
Methods are criticized constructively
at the meetings, suggestions made, and
individual problems ironed out in much
the same manner as they might be at
a meeting of directors ‘of a large na-
tional corporation.

While adding an element of fun to
these gatherings, contests are invalu-
able in improving service and elimin-
ating errors. For instance, one of the
chairmen will read off a list of twenty
items sold in the store and each em-
ploye is then requested to write down
the price of each. Slips are passed
around for correction and a prize goes
to the one who shows the _ highest
“score.”

Similarly, orders will be read off to
counter men who will fill them just as
they would for a customer. The re-
sults are then checked on five points—
packing, accuracy, weights, pricing
and speed.

As a means of keeping them at a
minimum, a daily record of mistakes
is kept posted where employes can
see it. This contains the name of the
customer, the nature of the complaint,
and the initials of the clerk who filled
the order. Later these are transferred
to a book kept by Stanley Hearn, who
thus has an accurate check on the effi-
ciency of everyone working in the
store.

Naturally, employes not only take a
real pride in keeping their initials off
this list but they also realize that they
cannot afford to be careless.

So effective has this proved that,
although the daily number of orders
filled and delivered runs between five
and eight hundred, there are seldom
more than three or four complaints to
be posted and often less. Moreover,
most of them relate to trivial things,
although no matter how small the
error or how seemingly unjustified the
complaint, the brothers do not regard
it as unimportant. First it is rectified
immediately to the customer’s com-
plete satisfaction. Then it is posetd as
a means of presenting the customer’s
viewpoint to the force and thus keep-
ing similar complaints at a minimum
in the future.

A large percentage of this store’s
business—approximately 60 per cent.
—comes over the telephone. Special
attention has been devoted to this
phase of the business with the result
that customers have no_ hesitancy
about placing their orders “sight un-
seen.” The store switchboard con-
tains seven trunk lines and eighteen
stations as ample assurance that
telephone customers will not be kept
waiting or be annoyed with the “busy”

signal when attempting to call Hearn’s.
In furtherance of this service, two
girls spend most of the morning call-
ing customers who have taken ad-
vantage of the suggestion that it will
save them time and trouble to place
their orders this way. Also, there is
a bicycle boy who calls at homes to
collect orders from people who do not
have telephones.

Hearn Brothers likewise employ an
outside solicitor who divides his time
between selling and making the col-
lections. Practically all of his selling
is confined to two suburban sections
of the city where shopping facilities
are poor but where there are many
families who welcome the opportun-
ity to buy from a quality store.

This fellow gets the orders on one
trip and delivers them on the next. On
several occasions his weekly sales
have run as high as $1,100 with the
average falling somewhere between
$800 and $900. He receives a salary
of $35 a week to which is added a one
per cent. commission on sales and an-
other one per cent. on collections of
accounts turned over to him by the
store. °

While well over half of their busi-
ness is done on credit, the Hearn
Brothers do not believe in taking
chances in this respect, nor do they
feel that this is necessary to hold the
business. For instance, thirty old
customers owing past-due accounts
were placed on a C. O. D. basis this
May and yet it is doubtful if any of
them were offended to the point of
transferring their patronage elsewhere.
In each case, one of the brothers per-
sonally advised them of the action,
pointed out the necessity for it and, at
the same time, not only invited but
urged the delinquent to continue buy-
ing on a cash basis.

All new accounts and old ones, too,
are checked through the Wilmington
Credit Exchange. Thus when it be-
comes necessary to refuse further
credit, customers are mollified by the
explanation that it is the Exchange
and not the store that has caused the
action.

“We simply tell them,” says Stan-
ley Hearn, “that we pay good money
to belong to the Exchange and that,
naturally, we must abide by its rulings.
If a customer is inclined to be angry,
we show him that he should be angry
at the Exchange and not at us—that
just as soon as he has convinced them
that his credit rating is good, we will
be only too glad to renew his open
account privileges accordingly.”

Bills are sent out to arrive promptly
on the first of every month, Then, on
the 10th, a full list of all of those that
have not paid is turned over to Mr.
Hearn. In some cases he decides to
wait a few days longer, but on most
of them he sends a more urgent state-
ment immediately, or goes to the tele-
phone and courteously requests settle-
ment. There is never any dallying—a
fact which accounts for the unusually
small percentage of losses.

In Delaware, accounts are outlawed
by the statute of limitations after
three years. However, when one ap-
proaches this stage, Mr. Hearn gets
the delinquent to sign a judgment note
which renews his hold on the account.

Talk with these brothers and they’ll

gladly tell you about their business.
But mention of competition will be
noticeably lacking from the conversa-
tion. To them, even the chain store
competition which exists just a door
away is not a threat. Instead, it is
merely an obstacle to be overcome—
and which they realize can be over-
come by a store which bases its appeal
on personal service, good merchandise
at the right price, unexpected cour-
tesies, and an organization which re-
gards the business as infinitely more
than just a job that pays them so
much a week.

As for the depression—well, that is
something they haven’t noticed as far
as the store is concerned. Perhaps
they have been forging ahead at the
expense of less aggressive competitors
or perhaps it is just because the
brothers are improving with age in
their ability to please grocery and
food buyers. But, from a trade stand-
point, the really important thing is
that it can be done—is being done—
and done on the basis of quality and
service as compared to mere price.

In every city there are retail mer-
chants who, like the Hearn Brothers,
have found that rendering a real ser-
vice to their customers is the easiest
way to solve high overhead, credit
problems and slowness in turnover.

The man we once called the lowly
merchant has come to occupy a high
place in the community. The service
he gives is just as important as that
provided by the physician who answers
our call when we are ill. Each in his
way is an important part of the com-
munity pattern,

Also we are prone to think of the
retail merchant as one whose efforts
are entirely confined to the selling of
food or merchandise. We forget that
most cities are what they are because
of the interests of the retailer in his
community. It is usually his en-
thusiasm and practical efforts that are
responsible for many of our civic im-
provements.

We need more Hearn Brothers in
business and we need their leadership
in civic projects. So we say more
power to the retailer. Talk to some
of your merchants about their job the
next time you see them at the Rotary
luncheon. They will probably tell you
that they do not know of any career
that carries the thrill of the retail mer-
chant. Every day he deals in some-
thing new. There is real drama in the
men from whom he buys, and in the
people to whom he sells.

His place of business is a living
thing that is reflecting the world of
human beings about him whose de-
mands are constantly changing. He
is in the midst of it all. He is rich in
opportunities for service and his divi-
dends are of many kinds.—Harry P.
Bridge, Jr., in the Rotarian.

——_>-+—__
Good News For Creditors.

The doctor coughed gravely. “I am
sorry to tell you,” he said, looking
down at the man in the bed, “that
there is no doubt you are suffering
from smallpox.”

The patient turned on his pillow
and looked up at his wife.

“Julia,” he said in a faint voice, “if
any of my creditors call, tell them that
at last I am in a position to give them
something.”

tet Pe

Nano escAORetyy ile

Forty-ninth Anniversary

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

YTRONING

a.
—
— Cs

\ Ss

Vers ee
2.
IN

Pe

 

 

 

 

OLD MAN

MISCELLANEOUS (WA

MICHIGAN

 

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IZ_———

 

 

 

Visit Your ELECTRICAL DEALER Or Our Store

See the many appliances to bring new conveniences and
economies into your home—at attractive prices and terms
—and only a few pennies a day for ELECTRICITY!

 

Con SUMERS Power ©.

TRADESMAN

ennies

foELECTRICITY
go along ways,

“Pll light a 40-watt lamp all evening—help your eyes,
decorate the room with a cheerful glow of color.
(In pre-war days 1t would cost twice as much, and the old
carbon lamps you used to use gave only half the light.)”

“A few of us pennies will protect your food and health
all day. (J didn’t evist a few years ago, but already my low
priced help is one of the most valuable.)”

“Pll buy you two or three hours of entertainment on
your radio with my penny. (J wasn’t even heard of ‘in the
home in pre-war days.)”

“Pll run your vacuum cleaner for half a week of ordinary
going over the house. (My penny’s worth of electricity
whizzes around over twice as much space as in 1913—cleans
better, too.)”

“Pll do a great big family wash in your electric washer.
(And twice the washing for the same penny’s worth of elec-
tricity as before the war.)”

wn couple of us are enough for a big batch of family
ironing. (As for electricity, the ironing costs about half
what it would for the same work in 1913.)”

“For a penny a person (that’s all I average), Pl cook you
one of the finest electric meals you ever tasted—and do
I make women proud of their cooking! To the delight of
the family pocketbook, I am way ahead of those ‘good
old days’—now 50% cheaper.”

‘‘Say, these other pennies have nothing on me. I may be
just a penny but hitch me up to electricity and do I work.
Pll brew you a pot of coffee; or make a stack of toast or
batch of waffles; mix, chop, beat batter or the like;
stitch and sew yards and yards of goods, cool you with a
fan; give you a dozen ‘sunlight baths’... and...

And that isn’t all, but it is a sample of how big a
few pennies can be when it comes to electric
service—how much more you can do with elec-
tricity today—and how much cheaper it is in to-
day’s home, down to nearly half of pre-war prices.

eerensemirns ee

59

 

es

 

 

60

   

MICHIGAN

 

 

TRADESMAN

Forty-ninth Anniversary

 

PROBLEMS OF RETAILING.

Legislative Status of Unfair Methods
of Competition.

In order to gain a comprehensive un-
derstanding of the general question of
Unfair Trade Practices as they relate
to modern retailing one must know,
first of all, something as to the pres-
ent legislative status of this question,
both with respect to what Congress has
done or can do and what our own
legislature has done or can do.

Under our scheme of government, it
is well to be reminded, the power to
regulate commerce is sharply divided
between the several legislatures and the
Federal Congress!

Under the powers granted the Fed-
eral Government, Congress alone has
authority and jurisdiction over that
body of commerce which occurs entire-
ly between the states or with foreign
countries. This we call interstate com-
merce.

xut under the powers that the states
have reserved to themselves, each state
alone has authority and jurisdiction
over that body of commerce which oc-
curs entirely within its own borders.
This we call intrastate commerce.

30th Congress and the states are ab-
solute and sovereign in their respective
fields. Congress has no more right
to interfere with any commerce that
originates in, and is entirely consum-
mated within, a state, than the Mich-
igan Legislature has to pass laws regu-
lating interstate commerce. Much of
the confusion in our understanding of
these separate problems arises from
the fact that we fail to differentiate
between what Congress has done, or
should do, with respect to unfair trade
practices, and as to what our own
legislature has done, or should do.

We desire in this article to set forth
that while Congress has taken power-
ful steps to regulate and control inter-
state commerce, our own Legislature,
in common with the legislatures of the
several states, has hardly tackled its
end of the job, except as to certain
anti-trust legislation, with respect to
the question of unfair methods of com-
petition.

Let us see first briefly what Con-
gress has done.

The legislation Congress has enacted
for the regulation and control of in-
terstate commerce, and unfair restraints
in trade, is found for the most part in
three major enactments, as follows:

The Sherman Act.

The Clayton Act.

The Federal Trade Commission Act.

Briefly what do these measures do?

The Sherman Anti-trust act prohibits
trusts, mergers and combines in re-
straint of trade. In a word, the Sher-
man Act compels competition between
individuals and firms, and commands
that that competition shall be open and
free.

The Clayton Act carries this prin-
ciple of restraints in trade one step
further and prohibits discrimination in
prices as between localities except for
differences in quality, quantity or cost
of transportation.

The Federal Trade Commission Aci
is supplemental to both of the above,
the gist of which is contained in the

single declaration that unfair methods
of competition are unlawful in inter-
state commerce. The remainder of this
act merely sets up the machinery for
the enforcement of lawful competition.

These have been the three most
powerful agencies which Congress has
set up for the regulation of commerce,
and the protection of the small, inde-
pendent firm or individual against un-
fair restraints in trade. They apply,
and this is the important thing to re-
member, to interstate commerce only.
They have no application to any com-
mercial transaction that is consummat-
ed entirely within a state.

Now, what has the Michigan Legis-
lature done in these respects?

 

State Legislature followed that exam-
ple by the enactment of a state anti-
trust law, and three supplemental acts.
When Congress passed the Clayton
Act, which applies to all merchandise,
our State Legislature followed that ex-
ample only to the exten as noted above.
The Michigan Legislature has done
nothing as yet or has any legislature
gone very far so far as we can ascer-
tain, in adopting the principles of the
Federal Trade Commission Act.

We have made possibly a full appli-
cation to our own commerce within
our State of the principles of anti-trust
legislation. We have made only a lim-
ited application of the principles of the
Clayton Act with regards to discrim-

Montague W. Ripley.

Under Chapter 278, Compiled Laws
of Michigan, entitled “Offences in Re-
straint of Trade,” we find seven acts
listed. The first.of these acts prohibits
trusts, mergers and combinations in
restraint of trade. The next three de-
clares when certain contracts, agree-
ments and understandings are illegal.
The fifth act prohibits discrimination
in prices as between localities in poul-
try and dairy products. The sixth in
potatoes, corn and beans. The seventh
in petroleum products. That is all.

Observe that the first of these seven
acts is our State anti-trust laws. The
next three are supplemental to this law.
The last three prohibits discriminations
in certain farm and petroleum products
as to prices between localities.

In other words, when the Sherman
Act was enacted by

Congress, our.

ination in prices. We have made abso-
lutely no application of the principles
of the Federal Trade Commission Act.

Michigan therefore has no anti-dis-
crimination law with respect to mer-
chandise in general. Yet it is difficult
to understand that if there is any merit
in a law that prohibits discrimination
in prices as between certain farm prod-
ucts and petroleum products as be-
tween localities, why such a law should
not be broadened to apply to all mer-
chandise. Or why an oil company
should be prohibited from discriminat-
ing in prices as between localities ex-
cept for cecrtain specified conditions,
and at the same time allow a chain
store to sell its merchandise at a low
level of prices in one locality to meet
or destroy competition, and at another
level of prices in a neighboring locality

where competition is not so keen, or
has already been largely destroyed.

Furthermore, Michigan has _ no
statute that declares that unfair meth-
ods of competition in intrastate com-
merce is unlawful. Michigan has no
trade commission act, which means that
we have no authorized state body em-
powered to receive complaints of al-
leged unfair trade practices, to make
the necessary official investigation of
such complaints, or to issue a cease
or desist order when the facts as al-
leged are proven. Asa result the mer-
chants of the State stand practically
helpless in the face of bold, and un-
scrupulous predatory trade practices,
with no authorized state body to turn
to for relief and protection. The State,
in its inherent powers over intrastate
commerce, has the power to establish
and to enforce such a control and reg-
ulation. It has not as yet attempted
to do so.

Rules and regulations have been pro-
mulgated against unfair trade practices
in practically every trade; general rules
have been made that apply to all com-
merce; but these rules and regulations
have been formulated by the Federal
Trade Commission, and apply only to
interestate commerce. There are no
analagous rules and regulations in in-
trastate commerce in this State. Asa
consequence the same predatory prac-
tices that have been condemned and
outlawed in interstate commerce are
permitted to go on unregulated and
unchecked in intrastate commerce.
That is the reason why price cutting,
and other unfair methods of competi-
tion, are so rampant and so immune
to-day.

With knowledge as to what
both Congress and our own Legisla-
ture can respect to unfair
methods of competition, the next thing
is to understand a little more definitely
just how these matters touch our own
particular problems as retail merchants.

Carrying our analysis a step farther,
we find that whereas the great bulk of
manufacturing, distribution and trans-
portation of merchandise are matters
that relate to interstate commerce, that
particular branch of merchandising
merchants are the more
particularly interested in, namely, re-
tailing, occurs almost entirely in intra-
state commerce.

The National distribution of raw
materials ‘and manufactured goods is
constantly across state lines; but re-
tailing in all but a small minority of
cases has nothing to do with state lines.
It is a local matter, confined to an im-
mediate neighborhood, and concerns
transactions in the most cases between
citizens of the same state.

To put the matter in another way,
when we buy from without our own
State we are doing business in intra-
state commerce, and are subject to
such rules and regulations as the Fed-
eral Trade Commission may prescribe.
When we sell our goods as retailers we
are doing business as intrastate com-
merce, and there are no such rules and
regulations as yet to interfere with our
selling.

this

do with

that we as

It is very natural and proper, there-
fore, for our large manufacturers,
wholesalers and distributors in inter-

i

 

 

 

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|
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gE

 

 

 

 

Forty-ninth Anniversary

 

MICHIGAN

TRADESMAN

61

 

 

 

 

 

Hi-Grade

Quality
Sanitary

Insecticides
Guaranteed

Non-

Poisonous

 

TANGLEFOOT FLY
PAPER

Features

Se New Colorful Display
Carton

Matchless Quality

 

TANGLEFOOT FLY
SPRAY

Features

Low Prices

Superior Quality

 

Attractive Packages

   

TANGLEFOOT FLY
RIBBONS

Feature

Improved Sticky
Display Carton
Color and Design

THE TANGLEFOOT COMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

We Were 11
Years Old

when the first issue of the Michigan Trades-
man was placed in the mails on its long and
successful mission of educating and champion-
ing the cause of the independent merchant.

Through these 60 years of activities in the
wholesale field we have always kept apace
with the growth and demands of the territory
served by the Detroit wholesale market.

Nor have we ever ceased in looking for newer
and better methods to produce the best mer-
chandising results and a friendly, profitable
and co-operative service to our customers.

The particular requirements of your trade are
closely followed and are provided through us.
In every department throughout our large
establishment you will find stocks of staple
and nationally branded goods and pleasing
assortments representative of the newest style
tendencies, assembled by men experienced in
years of buying for your trade wants.

Conditions today demand keen, careful,
thoughtful buying. That’s why hundreds of
progressive Michigan, Ohio and Indiana mer-
chants are taking advantage of the splendid co-
operative merchandising service and source
of supply offered by us.

Edson Moore & 00.

Selling Agents and Wholesale Distributors

DRY GOODS, HOSIERY, UNDERWEAR, READY-TO-WEAR,
NOTIONS, DRAPERIES, LINENS, FLOOR COVERINGS.

1702-1722 Fort St., West Detroit

 

 

 

 

 

 

 

62

state commerce to look to Congress
for remedial legislation, or that they
should be subject to and concerned
over the rules and regulations of the
Federal Trade Commission.

But it ought to be just as obvious
that we as merchants, in our everyday
retail transactions, which includes the
pricing, advertising, sale and delivery
of our merchandise, can expect no
remedy from Congress for such evils
and abuses as may be rampant and de-
structive therein; but that we must, on
the contrary, look to our own legisla-
ture whose job it is to condemn and
outlaw these evils and abuses. We
somehow have failed, it seems to me,
to grasp the fact that our legislature
has its own particular obligation to its
people in these matters. It has its own
particular field of commerce to police
and control, and just as sovereign a
power to do it with.

While we have been relying upon
the power and the efficacy of these
Federal acts; while we have been
trusting a certain smug security to
what Congress has done, certain pred-
atory practice of which we all are cog-
nizant have been growing apace, un-
restrained and unchecked; independent
merchants have been obliged to submit
to, and in many cases, have been de-
stroyed by unfair and ruthless competi-
tion, and unfair restraints in trade;
great chain organizations have been
growing with amazing rapidity, much
of their success depending upon prac-
tices that could not stand the pitiless
light of publicity, nor would they be
tolerated if committed in interstate
commerce without Federal attention—
and most of us are wondering why.

Is there not an answer to be found
in the fact that we have been looking
too much to Congres, and trusting to
interstate laws and regulations to come
to our rescue and at the same time
overlooking the fact, or ignoring the
fact, that the state has sovereign au-
thority over its own particular field of
commerce, which takes in the great
bulk of retailing within the State; and
that we have failed to demand that the
State exercise this authority that it
has, and do the job which it alone can,
and ought, to do?

It would seem, therefore, from this
brief analysis that the first and im-
mediate job on the part of the Legis-
lature is to bring the State’s program
of legislation against restraints in trade
up to at least as far as Congress has
gone with respect to interstate com-
merce; that there should be a full and
immediate application of these princi-
ples to our problems of retailing.

Montague W. Ripley.
—__+2>__—_
Twelve Things To Remember.
The Value of Time.
The Success of Perseverance.
The Pleasure of Working.
The Dignity of Simplicity.
The Worth of Character.
The Power of Kindness.
The Influence of Example.
The Obligation of Duty.
The Wisdom of Economy.
10. The Virtue of Patience.
11. The Improvement of Talent.
12. The Joy of Originating.
Marshall Field.

CRONAMW RYN

 

MICHIGAN

ECONOMIC CONDITIONS.

 

Must Look Deeper For Cause of
Trouble.

There is one thing the present eco-
nomic conditions have forced us to do,
and that is to think. With millions of
people out of employment, and business
and professional men struggling for an
existence, we cannot help raising the
question, “Where does the trouble lie?”

We are all straining our pocket-
books to take care of the needy, taxes
are heavier than most of the people
are able to bear, all in the effort to
better conditions — still the struggle
goes on. Although there may be im-
provement in many respects, yet there
is little relief to the taxpayers and un-
employment is still a major problem.

 

 

TRADESMAN

to the end every energy was bent on

getting—getting money, getting things, °

getting up on the social ladder, getting
our own way, whether it was right or
wrong, and it has not worked. To-
day we are suffering from our false
standards. The whole world is having
to learn the meaning of co-operation.

When we learn the wisdom of mak-
ing honest service the basis for money-
getting, we will have gone a long way
toward meeting the depression. Pic-
ture a world in which the motive of
everyone is to serve mankind by sup-
plying what will promote their well-
being, comfort and happiness; in short,
3 world in which the rule of business
is the Golden Rule. Doing as we would
be done by, we will neither be under-
paid nor overpaid. What the world

Solomon Levitan.

We have the habit, when things go
wrong, of laying the blame on the
Government. We will have to look
deeper for the cause of the trouble.
We may have to look into human na-
ture itself to get at the root of things.

During prosperity everyone seemed
to be making easy money—so easy, in
fact, that many lost sight of the fact
that money making should be based
on the giving of service. They went
way beyond their means, buying on the
installment plan, mortgaging their
homes, playing the stock market, for-
getting there must be a day of reck-
oning. When the crash came, all they
had left was debts and, as a conse-
quence, business suffered losses, indus-
try slowed down, employment decreas-
ed. People who had money hoarded
it. From the beginning of the picture

needs is true valuation of service and
of things.

As students of party politics, con-
sider the revolution which would take
place in politics if service were the sole
standard. Think of the decrease in
taxes caused by the elimination of
thousands of jobs because they were
of no service to the people. The sim-
plicity and honesty of the standard of
service would automatically eliminate
many of the complexities and waste of
present-day politics in state, local and
Federal governments.

Our present form of government is
the finest system there is for making
practical the standard of service. It
protects the rights of its citizens, yet
affords full opportunity for the indi-
vidual initiative so essential to the es-
tablishment of the service standard.

Forty-ninth Anniversary

To-day’s difficulties cannot be laid at
the door of our Government or any
other single enterprise, but they can
be traced to false standards which
place getting money, getting power,
ahead of giving service. The desire to
render service excludes self-seeking and
dishonesty, and opens the way for
intelligent co-operation.

Already there is evidence in business
of a desire to share the profits with
the laborers, and when profit-sharing
between employers and employes be-
comes more general, greater justice and
a more permanent prosperity will be
the result.

Students of economics have a wide
field in which to work. They are in
much the same position as a chemist
in a research laboratory, and it is as
important to guard against concocting
formulas which will cause explosions
as it is for the chemist. In economic
experiments, never lose sight of the
fact that justice must be for all, not
for any one class. Solomon Levitan.

2-2-9
Honesty As Basis of Right To Govern.

Honesty in a republic is indispensa-
ble. Without it no government is good.
Possessing it, no government is bad.

Just as charity covers a multitude
of sins, so honesty includes a long list
of virtues. An honest government is
a just government. Under it special
privilege cannot exist, equality of op-
portunity is preserved, peace and pros-
perity are the rule, the welfare of the
people is safeguarded and made secure.

Honest government is based on hon-
est politics. Honest politics springs
from honest leadership; and an honest
electorate begets honest leadership.

Government is conducted by men;
in a republic, by men chosen by the
people. Every such government re-
flects, therefore, the ideals, the stan-
dards, the faults and virtues of the
people.

Honesty applied to the problems of
government would solve them all.
There never was an honest war. No
honest people ever rose in rebillion to
overthrow an honest government. No
honest nation ever made war on an
honest neighbor. War and national
honesty cannot coexist.

In our Nation and in our various
states the people are responsible for
existing government. We choose our
public servants. For the time being
they do the work of government for
us; but their grant of power comes
from us, and by reason of our system
of frequent elections we retain the right
to revoke their authority when we
deem it to have been abused.

Honesty is always in the majority.
But honesty is seldom organized and
never united excepting in a time of
crisis. When honest men fall out,
thieves take their due.

Good citizenship means something
more than standing up when the Star
Spangled Banner is played. It means
something more than observing the
law.

It means taking an active part in
the selection of those who carry on
the work of government and taking
that part as seriously, conscientiously
and honestly as one takes part in any
responsible undertaking.

William R. Pattangall.

a
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Forty-ninth Anniversary

MICHIGAN

 

 

 

 

 

GET IN STEP
WITH THE NEW

ORDER OF BUSINESS

We are entering the first stages of a new era
of business prosperity. Better living, better
prices and better conditions will be the order
of the day. There is plenty of business ahead
for the aggressive merchant who will be in at
the very start by planning and preparing today
for the inevitable demands of tomorrow. Let
us cooperate with you in the push for new
business.

McCONNELL - KERR CO.

IMPORTERS and
WHOLESALE DISTRIBUTORS

Household Linens; Cloth of Gold Percales and
Muslins; Bates Bed Spreads, Sheets and Pillow Cases.

DIRECT MILL REPRESENTATIVE
New England Curtain Co.
350 Jefferson, E. Detroit

 

 

 

 

 

 

We are all settled in one of
the most convenient ware-
houses in Grand Rapids. Call
and see us. A full line of Del
Monte Canned Goods.

CAIOSS

GRAND RAPIDS WHOLESALE

GROCERY CO.
166 Williams Street, S. W.

GRAND RAPIDS, MICHIGAN
Frank T. Marty, Pres.

 

 

TRADESMAN

 

 

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alten,

Serving the
Wholesale Grocer Trade
in Michigan

& &

COFFEES
SPICES

& &

TEAS

The Woolson Spice Company
Toledo, Ohio

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How can We Profit
By the Depression

If we have less business and have more time
for thinking, let us think of new ways of
attracting customers to our stores. Let us
study up-to-date methods of displaying our
merchandise, practice window trimming (it’s
an art), learn from our competitors, the chain
stores, get new ideas and practice them. Spend
a little time in some of our large 5 and 10

stores.
If you need new pricing outfits we have them.

Cc. W. MILLS Paper Co.

204-206 Elsworth Avenue
1 Block South and | Block West of Union Station

 

GRAND RAPIDS MICHIGAN

 

 

 

 

 

 

 

 

64

TRAGEDY OF HONEYMOON.
Too Ofen Full of Acute and Poignant
Disappointments.

You have just been in, my dear boy,
to tell me that you are going to be
married next week. It is the happy
sequel to a little love story that has
been as true and tender as your own
great heart, and that for you has been
sweet with all the flowers that bloom
along that path of romance that a man
treads but once in a lifetime. To the
world of fashion and society the event
means nothing at all. They will read
with indifference that such and such a
young man has been married to Miss
So-and-So, of some small village, and
that the happy couple will make their
home in Grand Rapids, where the
eroom is a valued employe of a large
mercantile house, but to you it means
the long waiting is at an end, and that
all the hopes and dreams of years are
about to become a strange and beau-

tiful reality.

I know all the details of the story—
when you
were little

country town, you loved the one who

how, from the very time

children together in the
has always been the only girl in the
world to you. Her people were quite
the leading people there, and she reign-

ed, by right of her pretty face and
sweet ways, like a little queen in the
village, and there was something of
wonder and triumph, as well as love,
throbbing in your heart when, from
among so many other suitors, you won
her promise to be your wife. In those
days you had little enough to offer
any woman except your love, but your
sweetheart's promise was your inspira-
another

tion, as it has been many

man’s, and you left the village and
came to the city to seek your fortune.
At first it was a hard and hopeless
task enough. You had no friends to
push your interests, but by dint of sheer
determination and ability and grit you
got a foothold and have worked your
way up to the position of trust and
responsibility you now hold, and that
makes you feel that you are justified
in claiming your reward, and so next
week you are going back to the little
village for your bride.

As I sat listening to you there was
that in your handsome, manly, strong
young face that made me think you
worthy of any woman’s loving, and yet
—when you were gone, with all your
happy hopes and bright anticipations,
I could but sigh and almost wish that
life ended, as novels do, with the ring-
ing of the wedding bells and that no
tears and no disillusioning were to fol-
low.

t is the custom to speak of the first
few months after marriage as_ the
honeymoon and to paint it as a season
of unalloyed bliss. In reality there is
no other time of one’s whole life that
is so apt to be full of acute and poig-
nant disappointments. There is, to be-
gin with, the inevitable adjustment of
two people, with different tastes and
different beliefs and reared in a differ-
ent environment, to a common stan-
dard, and that is rarely accomplished
without friction, but more than that is
the bitter awakening to the fact that
no dream is ever wholly realized. Both

 

 

MICHIGAN

have expected too much and the im-
possible has not happened.

You think to-night that you could
never weary of contemplating Susie’s
saucy tip-tilted chin or of caressing the
sunny little curl upon her forehead.
You are absolutely certain now that if
you were dead her kiss would thrill
you into life. Of course, other married
men seem to take their wives’ looks
very much as a matter of course and
manifest a stoical indifference to con-
jugal kisses, but they didn’t marry
Susie. My dear boy, you are a man
and you are mortal and you will be
they. The time will come
when you will be more interested in
the stock market than you are in
Susie’s curls and when she will have

even as

to call you back to remind you to give

TRADESMAN

certain that just to be near you, to
hear your voice, to gaze upon you, will
be a state of ecstatic happiness of
which she can never tire, and that,
having you, she will desire nothing else
on earth. I haven’t a doubt that, in all
good faith, she has told you this, and
the pity of it is that you are both too
young and too ignorant to know any
better and so go blundering into that
slough of despond that few young mar-
ried couples escape.

When the village clergyman
the words that makes Susie your wife,
and her mother, with her heart failing
her as every mother’s must at the last,
gives her into your keeping the whis-
pers through her tears, “Be good to
her,” you will smile a little masculine
Be good to

says

smile of superior scorn.

 

 

 

 

 

Dorothy Dix.

her the kiss of duty that is dust and
ashes on the lips of romance. Perhaps
for you it will not even matter. You
will give a sigh to think that another
ideal is gone, and then you will plunge
into your. work and forget it. All this
is inevitable. A man can no more live
on sentiment than he could exist on
champagne. He is bound to come
down to the realities of life.

What I want to call your attention
to—and it is something that, so far
as I know, no young husband ever
considers—is point of view.
If married life has brought to you some
disillusioning about the all-sufficiency
of love as a daily diet, it has equally to
her. When she marries you she hon-
estly believes she can spend her life
in contemplating your perfections as
a_ steady occupation. She is morally

 

Susie’s

her! What a request, when you would
lay down your life for her! Ah, my
boy, only another woman, who has
sounded all the depths of that ex-
perience, who knows the wrench of
leaving home and kindred, the pain of
parting with girlhood’s sweet ways,
who has wept its tears and endured its
desolation, knows what need there is
for your forbearance, your tenderness,
your consideration, and how much a
mother compasses into the cry, “Be
good to her.”

Have you ever thought, my boy,
that there is no more pathetic figure
than that of the litlte bride who is
brought a perfect stranger to live in
a big city? At home she was a per-
son of importance. Here she is no-
body. There she was a figure in the
social life. No party was complete

Forty-ninth Anniversary

without her presence. There was not
an hour in the day that some gril friend
was not dropping in for a bit of a chat.
Here, except for you, she is as much
alone as Robinson Crusoe on_ his
desert isle. There she was a leader in
church work and president of the
guild. Here her timid advances to the
church people are snubbed and, after
the first attempt, she gives it up and
feels that she has no more part in a
city God than she has in its society.
Worst of all, perhaps, she has nothing
to do. The brand new furniture and
carpets in the brand new cottage are
hopelessly clean. Even the brand new
clothes offer no chance for mending.
There is absolutely nothing to do but
sit up and think of what mother and
the girls are doing at home. Is it any
wonder, under such circumstances, that
she gives way to home-sickness? All
of her dreaming is broken through.
Her ideal of perfect rapture is shatter-
ed. She has found misery where she
looked for nothing but happiness, and
for the time being her desolation is
heart-breaking and complete.

Few brides who come as strangers
to the city escapa this martyrdom of
loneliness and boredom. One of the
happiest married women I know says
that when she was married and the
train rolled into the city where she
was to live, a sudden realization of
what she had done came over her—that
she was done with her old happy, care-
free girl life, that she was parted from
mother and sisters and friends and
was going to face an unknown world
with a man who, at the moment,
seemed as strange as the policeman on
the street, that it seemed to her her
heart would break with the agony of
it. Another tells how she hates a cer-
tain street. because, in the first days
of homesickness and the weary months
of loneliness that followed, she tramp-
ed, tramped, tramped up and down
it trying to wear out in physical exer-
tion the restlessness that possessed
her. Another tells how she ripped up
her new clothes and made them all
over again, because it seemed to her
she must go crazy unless she could
find something to occupy her mind and
hands.

It is an experience with which men
have curiously little patience and no
understanding. The average man
seems to think that when he marries
a girl he has conferred sufficient hap-
piness on her to last her a lifetime and
that she should desire nothing more
exciting than to watch for his return
in the evening. I have known men to
take girls out of happy homes, where
everything was cheerful and bright
and gay, and simply dump them down
into a boarding house, and never even
think of trying to entertain them in
“Why, don’t you take your
wife to the theater, sometimes?” I
once asked one of these men, who had
married a pretty village bele. “Oh,
before I was married I used to go
almost every night and I got tired
of it,” was the selfish reply. ‘Well,
she isn’t tired of it; suppose you look
at her side awhile,’ I returned, and
that, my boy, is the gist of the whole

any way.

 

;

 

t Forty-ninth Anniversary MICHIGAN TRADESMAN 65

S *2
MICHIGAN MUTUAL

LIABILITY COMPANY

RESOURCES DIVIDENDS

in Excess of O PION Le es : in Excess of

+ $4,000,000.00 $4,000,000.00

 

 

ns
emt ane NR

 

 

 

President

DEPENDABLE
AUTOMOBILE INSURANCE
WORKMEN'S COMPENSATION

PUBLIC LIABILITY
AND ALL OTHER CASUALTY LINES
NON-ASSESSABLE DIVIDEND PAYING

 

1209 Washington Blvd. Cherry 4800 Detroit, Mich.

 

Branch Offices in Toledo, Fort Wayne

and in Principal Cities in Michigan

 

 

 

 

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Preferred by Both the Consumer and
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“ie VOIGT'S

 

 
  
    

 
   

 
 
  
 
         
   

 

 

 

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Fine Quality aon, welt ,
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66

matter. Try to look at it from Susie’s
point of view.

I am not saying that you have not
your burdens, too. It is hard to be
met with homesick tears when you
expect smiles, and hardest and bitter-
est of all to feel that you have failed
to make the woman happy to whom
you have dedicated your life. It is
for you, also, the shattering of a thou-
sand hopes and dreams, and in the
fierce disappointment you are apt to be
savage and unjust. She is unreason-
able, you think. She knew that if she
married you she would have to leave
home, and she should have stayed
there if she loved her people better.
My boy, now is the time, if ever in all
your life, to be good to her. Be pa-
tient with her. Be tender and for-
bearing. The homesickness will weep
itself out the quicker on your breast.
She will adjust herself to new con-
ditions and make new friends, but it
will take a little time. Be good to her,
and don’t make the tragedy of the
honeymoon a tragedy for your whole

life. Dorothy Dix.
—_~2+2>—___—__
Neglect of Teeth As Invitation To
Pain.

During the world war there was a
class of unbelievable persons known
as slackers. They were the young
men of draft age who, because of the
fear of physical pain or death, at-
tempted and frequently succeeded in
dodging their patriotic duty. Justly,
no one had any respect for them.

3ut there is another type of coward
whom the public never knows. The
matter is entirely too personal to at-
tract outside attention. This person
suffers from a complex which can be
called dental fear.

In spite of improved instruments,
anaesthetics and methods that have
reduced pain to a minimum, there are
still thousands of persons who for no
reason at all fear the dentist’s chair.
And if fearing would end the matter,
it would not be so bad. However,
they permit their feelings to postpone
their visit for treatment. Here is
where the trouble arises. Delay often
means real pain ahead.

It would seem to be the better part
of wisdom and valor to realize that as
a matter of routine everyone should
seek the services of his dentist twice
annually. Moreover, if between times
any condition arises that suggests
tooth or jaw trouble, one should not
hesitate, on the basis of the possible
discomfort which may have to be in-
flicted, to make prompt dental appoint-
ment.

Common sense indicates that a con-
dition when first noticed will be more
easily and painlessly remedied than at
a later date when it likely has become
very much more aggravated.

When one develops illness, the
doctor’s services are usually sought as
soon as the patient is conscious of his
condition. And it can truthfully be
stated that every person is sick who
has pain in teeth or jaws. To delay the
visit to the dental office until the suf-
fering literally drives one there is dis-
playing a yellow streak and running
an unwarranted risk.

Dr. C. J. Hollister.

 

MICHIGAN

TOO MUCH WIFE.

 

Why Sanford Failed To Get a Raise.

Sanford didn’t get the raise he ex-
pected. Another man, younger, less
experienced, and less able, got it in-
stead. Sanford is angry about it and
is talking about “injustice.” He won-
ders why.

I am the man who occupies the desk
next to Sanford. I know why San-
ford didn’t get the raise. It is a case
of “too much wife.”

The funny papers are always full of
stuff about “too much mother-in-law.”
“Too much wife” isn’t so common a
complaint, but Sanford has it. San-
ford is a mighty nice chap. He likes
his work and he works hard. Every
one wants him to get ahead—and he
would if he were a bachelor or if he
were married to a different sort of a
woman.

Sanford’s wife starts in destroying
his ability to work early in the morn-
ing. About half of the time he reach-
es the office with a worried look on
his face. Those who don’t know ask
“What's the matter, Sanford?” sym-
pathetically.

“Tt’?s the wife,” answers Sanford.
“Nothing serious, you know, only she
doesn’t feel well. Complained a little
when we came home last night and
didn’t get out of bed for breakfast
this morning. I feel sort of worried
about her. She isn’t a strong woman
you know.”

I’ve seen Mrs. Sanford. She doesn’t
look especially “husky,” but she has
a plump face and a good color. She
doesn’t look like a weakling. Sanford
knows that after he leaves the house
in the morning his wife sleeps for a
couple of hours, has breakfast in bed
and gets up about 10 o’clock. Sanford
knows that, but Mrs. Sanford has told
him that she doesn’t feel well. He isn’t
the kind of a man who can put sick-
ness out of his thoughts. So for a
couple of hours—the best hours in the
day—he thinks about Mrs. Sanford
and wonders how she is feeling.

You can’t think of two things at
once, so his work suffers. He can’t
forget Mrs. Sanford’s illness until he
rings her up about 9 or 10 and finds
that she has recovered enough to be
dressing to go out or thinking about
attending a matinee.

Mrs. Sanford has the telephone
habit. It is a common habit with
women. Mrs. Sanford’s habit con-
sists of ringing up Sanford about four
times each day. There is a private
exchange in the office, but even then
sometimes all of the lines are busy
and it interferes with the business
routine of the office.

The effect on Sanford is even more
serious. Just as he has settled down
to work out a bit of business, Mrs.
Sanford rings up to find out whether
he prefers steak or chops for supper
or whether he thinks the weather is
too bad for her to walk over to Mrs.
Howard’s. Sanford is annoyed, but he
doesn’t want to hurt her feelngs, so
he talks politely, ringing off as soon
as he can. Perhaps the call lasted
only a minute or two, but it destroyed
Sanford’s train of thought for a good
ten minutes.

Sometimes Mrs. Sanford is offended
by his brusque tone and rings up im-

TRADESMAN

mediately afterward to see if he is
angry about anything.

Of course Mrs. Sanford likes to go
out in the evening. She isn’t as friv-
olous as some women, but she is
young and gay and: pleasure loving
and doesn’t want to “give up all of
her good times,” to use her own ex-
pression, just because she is married.

The people they go with are mid-
dle class young married couples and
their pleasures consist of dinner par-
ties, evenings at cards, and at the
theater. None of the parties, and
many of them are informal, ever break
up before 11 o’cock, and many last
even longer. Sanford, who has to be
at the office at 8:30, looks haggard
most of the time and looks much
older than his 30 years.

Loss of sleep once in a while isn’t
so bad, but if Mrs. Sanford hasn't
been out at least three evenings a
week she considers the week an awful-
ly dull one. Sanford told me_ this
himself. He doesn’t mean to com-
plain. It just leaked out. Sanford
rises at 6:30 and then just has time
to bathe, shave, and eat a hurried
breakfast, before catching the car.
Mrs. Sanford can lie in bed until 9
or 10, usually, so she doesn’t feel the
strain of the late retiring.

Mrs. Sanford is extravagant. To
be sure, she does not have large
charge accounts at the big department
stores. Things might be worse in that
direction. Some women, married to
men on the moderate salary that San-
ford is getting, spend far more on
clothes and leave their husbands per-
petually wondering when they can pay
for them.

Mrs. Sanford has a moderate charge
account each month. She buys most
of the provisions herself and the meals
are usually rather plain. As she has
never studied the subject of nutrition
she cannot understand food values, but
she buys what is displayed in the
markets and groceries, buying food of
the best quality and paying long prices.
The waste of the servant and the
guests, whose visits are not infrequent,
help bring up the account. She dresses
well and must “keep up with the
fashions.”

Of course, Mrs. Sanford has a maid.
Other men on the same salary do not
often have servants, but Mrs. Sanford
says she isn’t strong enough to get up
for breakfast and take care of a six
room flat. Other women are satisfied
with three or four rooms, but Mrs.
Sanford can’t consider that. She must
keep up the standard set by the
wealthier members of her set. She
would like an automobile, but knows
that is out of the question, so she gives
dinners to fortunate possessors in or-
der to “graft” rides, and envies them.
Sometimes her envy finds words, and
she smiles cynically when Sanford
tells her he is doing the best he can.

“Too much wife”’—that’s what’s the
matter with Sanford. He isn’t un-
happy, exactly. He wishes things
were differcnt, but doesn’t know how
to change them. Sometimes he talks
with her seriously and then there is
a “scene” and she is ill for a few days
and there is more frequent telephon-
ing. There is no question of a di-
vorce because they are really congen-
ial, in some ways. He is never cruel

Forty-ninth Anniversary

or unfaithful, and she never even
threatens to leave him. He gives her
a good home and alone she would
have no way of earning a living.

Sanford keeps on working. He
never says anything, but he isn’t very
much in debt. He spends everything
he makes and wonders why he can’t
have.a bank account like others on
his salary. His wife blames him be-
cause he is not forging ahead, and he
almost blames himself. He has rather
a dull, hopeless task in front of him
and “too much wife” is the cause.

T. S. Winslow.
a oe
Traffic Problems Created By Road
Vendors.

Existing law is sufficient and should
be invoked by town authorities to
abate the new form of traffic hazard,
fraught with danger to motorists and
pedestrians alike, created by the prac-
tice of vendors of ice cream and con-
fections in setting up temporary stands
on the streets and highways.

The whole subject of wayside sales
and their relation to traffic is a diffi-
cult one. But it certainly ought not
to be a state policy to allow any busi-
ness to be done except from a fixed
location which is off the highway, so
that the public may become habituated
to that location and base its travel
conduct on what and where to expect
the situation which its motor vehicle
operators have to meet.

This is a development of recent date,
and might become seriously danger-
ous if the practice on the part of
vendors of sweets to sell their prod-
ucts to pedestrians and occupants of
motor vehicles on the highways and
streets is permitted to exist. Traffic
conditions are bound to arise which
will make danger to the public.

Wherever one of these vendors sets
up for business, there may be a gather-
ing of motor vehicles parked in wrong
and dangerous places. This will serve
to put the rest of traffic in danger,
with occupants of the parked cars
running across the street as pedestrians
in places not prepared for them for
crossing.

Such sales probably cannot be made
anywhere in any city without vendors’
licenses; consequently city authorities
having charge of their issuance can
prevent the condition. But some li-
censes already have been issued, and
it has been noted that the police are
doing the best they can to keep the
vendors moving and are not allowing
them to establish in any particular
place.

This policy is good in so far as it
relates to what might be considered
unfair competition between this sort
of vendor and stores which sell prod-
ucts of the same nature. It is debat-
able whether this practice may not
create a number of serious situations
by making the sales in many different
locations in each of which a new group
of car operators, not educated to using
such vendors, may find difficulty in
meeting the problems thus developed.

Robbins B. Stoeckel.

—-> + + —--

Long Island strawberries went to
market this year in new green paper-
board shipping containers and trans-
parent paper-topped boxes. Long

Island farmers got two to five cents

more on the quart for them.

 

 

3
i
3
5
i
a

A

 

HER ORE RS

: La I OS vitae Dia aasoeds
sais pie + Ree eas ambit spat tiy ieee aA

 

Forty-ninth Anniversary MICHIGAN TRADESMAN

67

 

 

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68

 

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

ITALIAN COFFEE.

Speculations on the How and Why
Thereof.
{All rights reserved]

(Editor’s Note: The following chat-
ty letter was sent to the Tradesman
long since. It has been held over be-
cause of its length and lack of space
until opportunity has arrived for its
publication in this anniversary issue).

The traveler in any foreign country
who lives in an “up-to-date” hotel and
journeys about, as Americans like to
do and say they do, “first class,” will
experience the minimum of change and
discomfort. He will also fail to gain
more than the most superficial impres-
sions of the countries and peoples
among which he travels.

On this present journey my wife and
I had vague plans about “house-keep-
ing in Italy”. We thought we would
like to try it, but our plans were little
more than half-baked. What urged us
to make real effort for a domestic stay
of two months or more in Rome was
the execrable covee one gets from the
minute he hits any European country,
including Britain, and which is hope-
less as a breakfast drink in Italy.

The experiment has been novel and,
on the whole pleasing, but the real joy
has been our own coffee, roasted in a
pan, ground in an_ old-fashioned
“mother’s coffee mill,” although that
we came to this was largely due to
the exorbitant price set on imported
American canned coffee by the on:
store in Rome where it is to be found.
That store quite apparently goes on
the plan of charging all the traffic will
bear. Rather than pay $1.58 per pound
for coffee which could b2 sold here at
a good profit for $1 to $1.10, we de-
cided io roll our own.

But this, too, has been to the good.
We have learned a lot that otherwis
we could not have known.

Italians drink little cups of “black”
coffee, heavily sweetened, but seldom
or never creamed or milked, many
times daily. The sign “Caffe Espresso”
is the commonest one sees. It indicates
a place in which there is an urn of
special construction for the “express-
ing” of the coffee. The urn is so made
that steam at low pressure is available.
Into a small receptical with finely per-
forated bottom is put pulverized coffee
for a single cup—and believe me, it is
enough to make the rankest drink im-
aginable. That recepticle is then closed
under a steam outlet and the steam
turned in. The little cup is placed
under the perforation and the coffee ex-
tract drips into it—a_ thick, viscid
stream, not all the grounds coming
through, but plenty to make the result
raly

The drink is laden with two to four
lumps of sugar and it is sipped as one
might sip cognac or a heavy cordial.
My own experience is that, unless this
is taken in about thimbleful doses im-
mediately after a hearty meal, it hes
on the stomach like lead; but the Ital-
ians—men. and women—sip it, as I
say, at any old time, gossiping together
the while, as frequenters of our old-
time saloons used to imbibe their hard
liquors when they did that artistically
—if you get what I mean.

3reakfast coffee here is “Caffe Latte”
—kahf-fay laht-tay—equivalent to the
French cafe-au-lait, literally coffee-to-
the-milk.
of coffee roasted to a burned crisp with

 

It is a villanous concoction

hot milk, sugared “to taste”, provided
that is one’s taste.

Now, because millions of people
drink coffee thus prepared and because
millions of those people live in coffee
producing lands, I have hitherto sus-
pended judgment on the merits of their
drink. I have always felt that taste
is individual, like the way one parts his
hair or pronounces his own name. But
closer experience from several angles
leads me to decide that we Americans
have the right idea of coffee—that we
know best how to prepare it as a

 

from three to five selections of Mocha;
two or three grades of Santo Domin-
go; a bag or two of Porto Rico; and,
not in all stores but in some, one or
two lots of Guatemalas. Nowhere
have I found Java, or Bogota, or Mex-
ican. This set me thinking, and, be-
cause I am unable to talk Italian and
have had too much sightseeing to al-
low for time to hunt up first hand in-
formation, I have had to make up
some explanation of my own for the
selection being as it is.

Santos is, of course, the normal base
for all ordinary blends; and the port
of Santos is as near to Italy as, if not
actually nearer than, New York. I
am not familiar with the character of
Santo Domingo and know little of

Paul Findlay.

wholesome, satisfying drink—and that
the remainder of the world eventually
will come to our ways in this regard.
If this is National conceit, make the
most of it, but first hear my analysis.

The source of Italian coffee proved
very interesting to me from many
angles. Coffee roasting establishments
are scattered about everywhere. The
roasting apparatus is excellent, con-
venient, self-contained in the smallest

compass, as it must needs be in these.

cubby-hole stores. Mostly the ma-
chines are “made in Germany”. I
thought, therefore, from my own ex-
perience as a roaster, that I could buy
my blends in the raw and have a small
quantity roasted to order.

The typical stock of raws consists
of three or four grades of Santos;

Porto Rico coffees. I know that Gua-
temala does perfectly well in place of
Oaxaca Mexican, provided the grade
is good and the proportion altered to
suit. But why Guatemala and not
Mexican, and why either of these and
no Bogota?

Absence of Bogota may be account-
ed for because anything like a fine
flavor can not be missed, it seems to
me, from Italian coffee as prepared.
See later remarks on this head. Pres-
ence of Guatemala may arise from
historical prejudice against things
Mexican or the slightly greater prox-
imity of Puerto Barrios to Italy or long
habit of importers with no special
Mexican effort to alter it. That there
is no Java (or Sumatra — the same
thing) undoubtedly is because of high

cost, plus no use for fine flavor, as
indicated of Bogota.

The liberal assortment of Mochas
struck me as strange until I looked
at the map, got my orientation from
the Italian locality and studied Italian
colonial possessions a bit. For if we
turn to the map of Africa, inclusive
of the Mediterranean, Arabia, and ad-
jacent parts of Europe, we shall find
that Italy holds the coastlands known
as Eritrea. These lie directly across
from Aden and cover some 600 miles
Northwestward along the South shore
of the Red Sea, with an inland width
of some fifty to 250 miles.

Next to the Southeast comes French
Somaliland, a bit of coast some forty
miles long by 200 deep. Next to the
East is British Somaliland, about as
large as Eritrea. Then East of that and
running down the East coast of Africa
for a full 1,000 miles comes Italian
Somaliland, a territory about once and
a quarter the size of the entire Italian
peninsula.

These Italian, French and British
possessions are all coast lands. To-
gether they completely hedge in the
vast country of Abyssinia from the
sea. In Abyssinia are grown immense
crops of coffee known to the trade as
Abyssinian or False Mocha. Coffee
novices are often sold Abyssinian cof-
fee for genuine Mocha, which, of
course, is grown in Arabia and of
whihch Aden long has been the chief
port of export.

No question that much Abyssinian
coffee is good—that is to say, as good
as any Mocha can be, which to some
minds is not saying much. The point
is that it is not true Mocha and has
always in my experience commanded
a perceptibly lower price than genuine
Aden or Hodeida coffee. Probably
some shipping names are changed of
late years by the erection of the state
of Hedjas, but what I write is perhaps
approximately right even now.

A point now to be considered is this:
That topography and soil have more
to do with coffee production than lati-
tude, just as climate is more a matter
of togopraphy than of iocation, North
or South. Hence it is highly probable
that coffee is produced in Italian
Somaliland. In this case, Italy would
lean heavily in favor of her colonial
product. The same may hold good, in
perhaps a smaller and less important
way, of Eritrea.

Finally, assuming that no coffee is
produced in either Italian colony, then
Italian interest should seem to favor
exports from Abyssinia across her
colonies and from her colonial ports,
as opposed to exports from such for-
eign ports as the Arabian.

Here, then, we have one explanation
—plausible at least—of why one finds
so many Mochas in Italian coffee
stores. Another is that Eritrea is only
some 2200 or 2300 miles from Naples
and the ports of Italian Somaliland
are but 3200 to 4000 miles away—all
by sea, port to port, the cheapest
transportation there is.

Only by such reasoning can I ac-
count for the use of so much Mocha
which, at best, is but a modifier of
blends—except, as I shall try to show

 

ER gi

 

2 Forty-ninth Anniversary

D—————

 

a

NEVER CAKES OR HARDENS

=—

     

 

 

 

 

 

 

MICHIGAN TRADESMAN

69

 

Again
NMiorton’s Salt
Scoops the Industry

During the past 84 years the Morton Salt Company has
introduced more important innovations than any other
concern in the industry. Now this famous blue package
has been awarded the Seal of Approval from the Com-
mittee on Foods of the American Medical Association.
This is of great importance in the State of Michigan
where lIodized Salt was first introduced and where it is
used by practically every family. This is a notable
achievement for not until now has the American Medical
Association seen fit to approve even the general use of
lodized Salt, let alone any particular brand.

A special Board composed of some of the most famous
physicians in the United States requested that this award
be given the Morton blue package.

Acceptance of Morton’s Iodized Salt by the American
Medical Association means that any housewife can use
it just as freely as she might use common salt. It also is
evidence that Morton’s Salt is uniformly pure, and that
it is made and packaged in a sanitary manner befitting a
product which a physician can wholeheartedly endorse.
The customers whom you serve are going to have greater
confidence than ever before in the Morton package. If
they cannot buy from you they are going to secure it
elsewhere. You will find it more profitable than ever to
carry Morton's Salt and feature it during your special
sales.

MORTON’S SALT

When it Rains
it Pours

 

 

 

 

  

70

now, that natural coffee flavor must
cut little ice in any Italian coffee.

To show why I feel that we Amer-
icans are on the right track about
coffee I must expose my own chem-
ical ignorance first. My reasoning
must be in plain English, but it has
the advantage, I believe, of appealing
to common sense. Let us see.

Coffee contains two elements which
are of value for flavor and one of that
character of mild stimulant known as
restorative. These are aromatic oil,
essential oil and caffein. The aromatic
oil is so exceedingly volatile that it is
driven into the atmosphere if coffee,
roasted American style, is boiled. This
is why we so often experience delight
when we smell coffee in the making—
and are so disappointed when we come
to drink it, because the aromatic oil
has been driven off into our nostrils
and is not left in the cup to please our
taste. Because of this fact, it is as true
to say that boiled coffee is spoiled

coffee, as it has long been proverbial
to say that of tea.
This last shows why the percolator

method of making or preparing coffee
is utterly wrong. In fact, to percolate
is to boil and to boil is to spoil; hence,
properly speaking, percolating is not
infusing at all because it is a boiling
process.

“The right way to make coffee” is
apt to sound like a joke, there are so
many ways variously regarded as
“right”. But if my reasoning so far is
sound, then coffee is best made only
by some of the various infusing pro-
cesses. It must be made by the addi-
tion of water just at the boiling point,
the result being strained through cloth
or paper, less advantageously through
a seive of perforated metal. The drink
should then be kept as hot as possible
without coming to a boil.

Boiled coffee—if not boiled long—
can be a good drink as to strength and
acceptible when better processes are
not at hand. This because the essen-
tial oil is present which, as I under-
stand the facts, enables us to know we
are drinking coffee and not something
else. This is the constituent which im-
parts the body, the basic volume and
strength to the drink.

Caffein is present, I believe, regard-
less of how the preparation of the
drink may be abused, hence the stimu-
lant or restorative remains to lend its
“pick-up” effect. This last is the only
explanation I can think of why Ital-
lians, other Europeans, the Turks, I
believe, and all South Americans drink
coffee roasted as we find it in Italy.

This roasting is so “high” that the
essential oil appears on the surface of
the beans, and the coffee is charred
almost to a burned crisp. Coffee less
highly roasted is hereabouts felt not
to be “done”. The process drives off
every bit of the fine flavor and leaves
behind only rankness by way of
strength. The morning “caffe latte”
would be worthless from our stand-
point were it not for the hot milk and
sugar. This does not appear to matter
so much to this people—and other
Europeans outside of Switzerland as
far as my experience goes; for the
Swiss know how to make splendid cof-

 

MICHIGAN

fee. I do not know about Germany
yet, nor Holland; but I understand that
they, also, make “good coffee” from
an American standpoint.

Well, I found that no coffee roaster
—they say “toaster” here—would run
his machine on less than 15 kilos or
about thirty-four pounds. From my
own long experience with a fifty pound
machine, I knew that one can roast as
little as five pounds at a time, but I
could not make those boys see it with
my limited “Dago”. Yet I was set on
not paying $1.58 a pound for good cof-
fee. Also, I wanted to see what kind
of drink I could compound after an
interval of sixteen years.

So I made isp a blend of Santos,
Guatemala and Mocha and have been
roasting that, as indicated above, in
quantities of about a pound at a shot,
during five weeks. This I have ground
in a home coffee mill of diminutive
size. It has been work—plenty of it—
to keep the coffee properly agitated for
the needful twenty minutes, but I have
turned out a good roast, cooled it on
the marble slab of the kitchen sink
and ground it at once.

Experience in securing sweet cream
make up another story, but finally I
located a good supply and we have
been reveling in real coffee ever since.
Our anxiety now is how we shall be
able to arrange for this fine drink in
hotels hereafter, for our housekeeping
experience in “foreign parts” are now

suspended and may not be resumed.

But here is the clincher to this argu-
ment: That every time we have tried
it on the dog, it has worked. Our ex-
periments have not as yet been wide-
spread, but our guests have liked it.
One expressed the right idea thus:
“This coffee does not look as strong
as ours; but it is strong. I think it
even stronger than ours. It has a
heavy body and it is most delicious.”

There you are. Despite being sus-
pected of spreadeagleism, I now assert
again that I believe American coffee
leads the entire world and that the
world eventually will come to our
ways. I had about forgotten to say
that every expatriate I have met among
foreigners, those who have tried living
a while in America, says with emphasis
that America is the only place where
one can get a good cup of coffee.

Paul Findlay.

—_22>__
Behavior Problems May Result From
Rivalries.

At a very early age we begin to set
up ideals for ourselves and constantly
compare ourselves with others. We
want to be equal or superior to the
other members of our group and strive
to be as perfect as possible. As we
compare ourselves with others, we are
soon faced with the fact that we do
not excel in everything. At a very early
age we are so much concerned with
our own lack of perfection that we are
not impressed with the fact that others
are no more perfect than we are. If
our behavior is to be both personally
satisfying and socially acceptable we
must accept this lack of perfection and
compensate for our limitations by ex-
celling in those things for which we
are especially adapted. If we do not
accept our limitations and lack of per-

   

TRADESMAN

fection, then we must withdraw from
society or rebel against it.

Throughout our lives we are con-
stantly striving to attain or maintain
a position of security within our group.
This means that we are almost con-
stantly in competition with others. In
childhood, we are most pliable, and
the manner in which we meet various
situations then, determines to a great
extent our future reactions to similar
situations. Thus, how we react in our
first competition will determine to a
great extent our later behavior in com-
petitive situations. The amount of se-
curity necessary to meet our individual
needs is determined by our physical,
intellectual and emotional endowments,
on the one hand, and the opportunity
we have for a favorable development of
these, on the other. Whether this op-
portunity is favorable or unfavorable
will depend in our early years, to a
great extent, upon the attitude of our
parents.

Probably there is always a certain
amount of rivalry among children in
the same family. In many cases, this
does not lead to any great difficulty.
However, in others such rivalry may
lead to overt jealousy and behavior
problems. The question as to whether
or not behavior problems will emerge
will be determined to a great extent
by how the situation is handled by the
parents. If the brother or sister
threatens the position a child has al-
ready established, then the brother or
sister immediately becomes a rival. If
a child does not get what to him is
adequate recognition from his parents
because of favoritism shown to 4a
brother or sister, a rivalry and jealousy
situation is almost certain to arise.

If one child is much more attractive
than the other—has a better physique
or definitely of a higher intellectual
level—then there is great possibilities
of rivalry. This is particularly true in
those families in which great emphasis
is placed on personal appearance, phys-
ical prowess or intellectual endowment.

It is sometimes difficult for parents
to understand how it is possible for one
child to be jealous of another when
there is much evidence of affection be-
tween them. Love and hate are very
closely related. It is possible to have
these two emotions simultaneously or
vacillate from one to the other. We
love our brother or sister and we love
ourselves. In childhood, at least, love
of self is the greater and if in compe-
tition with a brother or sister, the self
is threatened, then the individual
threatening becomes an enemy and
love for them is mingled with hate, so
that we either simultaneously love or
hate them, or vacillate from love to
hate. Love being the socially accept-
able emotion in such a situation re-
mains more obvious, hate being con-
cealed.

Let us for a moment consider what
the advent of a second child in the
family means to the first born. Up to
this point, the first child holds the cen-
ter of the stage, and had no competi-
tion in gaining the attention and af-
fection of his parents. Suddenly and
usually without warning an intruder
steals the spotlight and the child finds

Forty-ninth Anniversary

himself in competition with his security
threatened. If his parents are aware
of the tremendous possibilities for a
rivalry and jealousy situation occur-
ring and meet the situation by con-
tinuing a sufficient amount of attention
to the first and stimulating his sense
of possession in the second, the danger
will not be great. The possibility of a
rivalry situation occurring is less if the
second child is born while the first is
quite young. This initial situation may
pass without any undue disturbance
and a rivalry and jealousy situation
arise at a later date, because of the
definite superiority of one child over
the other or because of parental at-
titudes.

The attitude of favoritism frequently
plays an important role in either caus-
ing or increasing a rivalry and jealousy
situation between children. Both par-
ents may favor one child or the father
may favor the one and the mother the
other, or only one parent may show a
preference. Unfortunately, parents fre-
quently do not realize that there is any
difference in their attitude toward their
children.

Parents should keep in mind the in-
dividual differences of their children,
their individual needs for a place in
the sun and what it means to them
when they fail to gain a feeling of
adequate security or have their postions
threatened. S. Harcourt Peppard.

—+-+>—_-
Rational Methods For Preservation of
Health.

These days a grea’ deal is heard and
read about the so-called Gospel oi
Health. And up to a certain point, this
subject is excellent. The fact that, by
and large, the body demands adher-
ence to the fundamental laws of Na-
ture to achieve its best cannot be over-
estimated. However, the thing to be
avoided in this connection is immodera-
tion.

For example, a case recently was
noted of a man who was so imbued
with the health gospel that he bound
himself to a rigid regimen of diet, ex-
ercise, rest, play and work. Nothing
could interfere with his calories, his
vitamins, the four-mile daily walk, or,
in lieu thereof, a game of golf, his
eight hours of sleep each night—an
excellent idea, by the way—and his
work by the clock. In short, he had
himself reduced to a boresome auto-
maton.

While it is true that he was in good
physical condition, and, perhaps, better
than, at least, somie of his friends, t|
fact remains that his great belief in
his supposed super, self-generated vi-
tality led him to attempt to fight off 4»
abdominal pain through setting-up ©
ercises. Which, however, did not sav«
his life, as acute appendicitis respects
only early diagnosis and prompt ‘''~
gery.

The basic law in bodily health, as
everything else, is ordinary comme?
sense, which spells moderation in all
things. Vigor and vitality will be sev
ed better by a rational approach rate"
than by the unbending rules of the
extremist. Dr. Theodore B. App«’.

—_++>——_

Sometimes a person who hedges :

stuck on the thorns.

vets

 

We

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SiGe AI RAEN li cS PREERN HE SN SER

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

>

Forty-ninth Anniversary MICHIGAN TRADESMAN 71

 

 

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Taylor Produce Co.

Kalamazoo, Battle Creek, Jackson,
Holland and Sturgis

FRUITS AND VEGETABLES
Modern Cold Storage Facilities at All Plants

 

 

 

e,
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2D 0D 0D 0D 0D 0D 0 ED 0D 0D 0D 0D 00D EDC!

Prominent Attorney Elected President of
Insurance Company

George J. Burke, Ann Arbor at-
torney and business man, was
selected on October 29, 1932, to
succeed the late Edwin Farmer,
who was President of the Citi-
zens’ Mutual Auto Insurance
Company, Howell, Michigan, for
over sixteen years.

Mr. Burke is well known
throughout Michigan for his
sterling integrity and sound busi-
ness principles. He has been on
the Board of Directors of the
Citizens’ Mutual since its organ-
ization, and his selection as Pres-
ident has met with unanimous
approval and confidence.

This Company is the oldest of
its kind in Michigan, and has a
very fine organization of agents,
adjusters, and attorneys, and in-
sures all risks on automobiles.

 

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MARKET WHOLESALE GROCERY
Glenn S. McCarthy

CASH KING
STRICTLY WHOLESALE
39 South Market Ave. Grand Rapids, Mich.

I )

We Can Make
You Money

Our wholesale grocery stock is large
and varied. It is purchased under the
most favorable conditions and is resold
to spot cash customers at very low
prices. I solicit an inspection of our
stock at any time. You can make no
mistake giving us the lion’s share of
your business. Remember, the cash
and carry system applies to every
article in our establishment.

 

Do You Know?

That right here in Grand Rapids the Richards
Manufacturing Company have one of the finest dis-
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This display is at the disposal of the general
public so that the home owner may select proper
Plumbing and Heating material for his home.

You will find over a hundred different types of
bathroom and kitchen fixtures to select from, all

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All of the material you select may then be pur-
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tractor.

Be sure to pay us a visit and learn about those
beautiful fixtures so that you may make a more
fitting selection for your plumbing and heating
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RICHARDS MANUFACTURING CO.

135 Front Street at Pearl Street Bridge
GRAND RAPIDS, MICHIGAN

 

 

 

Ask For

Kent Pride Sausage

and Meat Products

At Your Neighborhood Market

Made in Grand Rapids
By Men You Know

Grand Rapids Packing Co.

1700 Bristol Avenue, N. W.
GRAND RAPIDS MICHIGAN

Tie

 

Ieee

 

 

 

<4 =
P

ets j —
& f

 

 

 

 

72

THE SEA OF CHANCE.

 

Christopher Columbus as the First
Traveling Salesman.

Christopher Columbus, George Wash-
ington and Abraham Lincoln were all
salesmen. They did not actually sell
goods, but they embodied all the
mental and spiritual elements which
involved salesmanship, including a
thorough belief in their proposition. A
man who does not believe in his propo-
sition, either as a salesman or as a pub-
lic character soon degenerates into a
confidence gamester. Every discov-
ery and every reform involves the
salesman’s qualities and devices,

George Washington built up a reg-
ular modern business organization
around his revolution, with himself as
the general manager doing the heavy
work. He had department heads in
the way of Ben Franklin, as financial
man looked after the credits,
money for the pay roll and monthly
supply bills; and Tom Paine as adver-
tising manager who wrote the pamph-
lets, books and made speeches—kept
them all “het-up” with publicity and
“reason why” to a point of excitement
exhibited in a dry goods store on bar-
gain day.

The character with the
quality more highly and conspicuous-
ly developed was Christopher Colum-
bus. He started out to sell a conti-
nent, a thing in which he believed im-
plicitly, but all the monarchs of Eu-
rope thought it blue sky. He started
out in life as a weaver, in Genoa. All
accounts say he was a good weaver
excepting he had “shifting feet.” That,
by the way, was a term applied to
printers around the country newspaper
offices a generation ago. Many of
them were good printers, but they had
“shifting feet”’—that is, they would
work well and faithfully—but after a
time their feet would begin to shuffle
while standing at the case and in order
to give them exercise would have to
pedal off to the next town.

3ut to return to Columbus, the
salesman. The only means of long
distance travel in those days was by
ships, and “shifting feet” led him to
the sea where he became the greatest
navigator the world has ever known.
Nowadays navigation is a comparative-
ly easy science—by means of the
Greenwich chronometer and a modern
quadrant. The only means in Colum-
bus’ day was by dead-reckoning and
his skill became developed almost to
a point of instinct. He could make a
landfall in any known port in the
world. A course once sailed by him-
self or accurately charted by another
ship’s master was like a well-known
country road to him.

who

salesman

Some time after his thirtieth year
he entered partnership with his broth-
er and opened a shop in Lisbon as a
sea-chart and map-maker. It was in
this profession that the vast expanse
of unknown seas impressed itself
upon him and his feet began to shift
just a little. His shop naturally be-
came a hang-out for ship-masters,
and a possibility of a continent or
chain of islands in the West was
often the subject under discussion.
Then later some of these masters re-
ported seeing land-birds while sailing
to the extreme West of charted wat-

MICHIGAN

ers. Columbus’ feet shifted a little
more,

Like all men with a big idea, he did
not start to develop it in a small way
and went first to the best prospect—
the King of Portugal. There is said
to be three different stages to a sale—
the approach, the presentation, and
the appeal. Columbus used political
friends in the way of his wife’s rela-
tives for an audience in court—this
was the approach. He was strong on
presentation for he used selling rea-
sons. He told his majesty that the
world was round, a fact that the King
would not dispute, that there was a
way from East to West and from
West to East. He quoted from the
Apocryphia that only one-seventh of

David

the earth was covered by water, and
finally all the stories of the floating
branches, land-birds, the strange boats
hollowed out of logs and bodies of
the strange race found therein he pre-
sented as reasons from every possible
point of view, to the religious spirit of
the time—even to suggesting as a
closing appeal that the natives of
these modern lands might be converted
to the Christian faith.

Columbus had the pen in the ink
and ready for the King to put his
name on the dotted line, when the
King bucked at the last minute, and
called in a committee of three high-
brows. These men tickled their own
vanity by reading of what they ap-
proved on astronomy and science of
worlds. Obviously there was nothing
in any way of their reading of what
Columbus had to say and they render-

 

TRADESMAN

ed the King an adverse decision. While
these high-brows were reading and
thinking about worlds, Columbus, who
was a fool in their eyes, went away
and discovered one.

After the first turn-down, with the
salesman’s persistency he turned to

other prospects—the King and Queen —

of Spain. He was again strong on the
approach and presentation for he got
on the royal pension list. Ferdinand
and Isabetla were engaged in war
with the Moors. They believed in
Columbus’ theory to the extent of a
desire of keeping him away from the
other courts of Europe. Finances
were a consideration and by keeping
him fed and entertained at court they
gained time for this consideration.

Gibson.

After six years waiting around the
back yard of the court of Spain, and
following the King from place to
place, he was again referred to a com-
mittee of wise ones who had learned
much from books that wasn’t so and
this meant another turn-down. Sore
and disappointed but not discouraged,
he set off on foot across country,
without friends or money, for the
court of France.

A man with an ambition will realize
it, by the law of average, if he holds
to it long enough.

All forces in nature are not nega-
tive ones. They may not be in the
majority but the forces to success are
in the air, somewhere, and we meet
these positive forces to success by
seemingly mere chance. Prentiss Mul-
ford used to say that thoughts were
things—that a prayer was a desire—

Sd

 

Forty-ninth Anniversa:
when you desired a thing you at once
created an unseen force to that end.
A lot of us who have had ambition:
and early struggles can recall that the
turning point in our lives and to suc-
cess was when we least expected it—
the result of meeting a man on th<
street or some other simple inciden:

Take General Grant as an illustra-
tion. After being cashiered out of the
old army for drunkenness, at the out
break of the civil war he was employ-
ed by the State of Illinois mobilizing
troops. These troops were all sent to
the front and Grant was again out of
a job. Sick with disappointment he
stood in the entrance of a hotel in
Springfield, Ill., one night, and by the
merest chance he met the one who
had the desire and power to place him
in the current which carried him to
the head of a great army and ruler of a
great Nation.

But to return to Columbus; the un-
expected came unto him by the merest
chance ,and as the result of this
chance we are all here to-day. On
his way across the country to France,
he stopped one night at the door oi
the monastery of Our Lady of La-
Rabida for food and lodging. The
door opened to a new world. The
isolated monks welcomed the strang-
er. They found Columbus most in-
teresting with his news and gossip
of the court. The monks were good
listeners. Columbus with his. sales-
manship overalls still on, told his oft-
repeated story. One of the monks,
who was at one time the confessor of
Isabella, was so forcibly impressed
with the idea of land beyond the seas,
that he held Columbus in the mon-
astery, until he could get the machin-
ery at work that finally gained the
appropriation from the court.

Columbus was a good deal like a
traveling salesman who just stopped
in somewhere, got to gossiping about
trade and conditions, picked up the
news of a possible order and the
wedge to it. After Columbus returned
home from his first voyage he applied
advertising principles by organizing a
street parade with natives, parrots and
strange animals from the new world
He even carried nuggets of gold high
on sticks. By these means he raised
the money for a larger fleet in his
second voyage and for stocking the
colony.

The general nature of any success,
whether it. be practicing a profession,
politics, discovery or the selling of
goods, embodies about all of the same
elements. There is publicity. approach,
presentation and appeal—we all apply
them in one form or another. No
man who has attained success has
seen in advance the working out of the
means by which he attained it. He
has seen the final result but not the
means. It is simply casting out on
the sea of chance until the positive
forces appear by the final law of aver-
age. David Gibson.

—_2-»___

Our banks can and must be made
safer. The individual banker must
exert himself to the utmost to see that
his own bank is conducted along
sound lines. But beyond this the in-
dividual banker must unite with the
others to throw their combined influ-
ence into the scales on the side of a
stronger banking system.

psi

*

 

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 73

 

 

SOOT a Oe OT Oe a Or I ee OT GT I GF OT GT OT IT OF OT TT TT I I I I I GT I I I I OO OE SE ee

The House of Quality

 

Rademaker-Dooge

Grocer Company

Grand Rapids, Michigan

 

Distributors of

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Peter Pan Peas
Peter Pan Corn
Every Day Evaporated Milk
Fremont Canned Vegetables
Larabee Flour
Mary-Lou Flour |
Bouquet Tea

Ra-Do Teas

Morning Cup Colfee

Colonial Coffee

Chicken of the Sea Tuna Fish

American Beauty Oats

Elk’s Pride Catsup

Bis Master Malt

Blue Ribbon Malt
Puritan Malt

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The House of Service

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74

COMMUNITY VALUE
Of Independent Merchants and Chain
Store Units.

During recent years many halos have
been cast around the heads of great
business organizations possessed of
much wealth, with very large spheres
of action, without a too thoughtful con-
sideration of their actual value to the
public as a whole, or the communities
in which their various units operate.

The very nature of the performance
and purpose of many enterprises re-
quires great accumulations of capital
and large numbers of men and women,
both expert and untrained labor, em-
ployed in shop and office; field and
laboratory.

The automotive field is an outstand-
ing example of required combination of
capital and individuals on a gigantic
The cost of experimental and
research work runs into millions of
dollars per annum. Tremendous sums
are invested in plants, branch houses,
materials, finished products, publicity
and sales effort. The sphere of action
is exceptionally large; nearly every nook
and corner of the globe is invaded.

No individual can successfully func-
tion as such in an operation of this
magnitude. He becomes a unit of the
whole, in the operation of an efficiently
developed plan; he is a very small cog
in a very large wheel. Combination
and organization are absolutely neces-
sary to the very existence of such an
enterprise, and these combinations of
men and money should be fostered and
encouraged as long as thev properly
serve a general public advantage.
organizations

scale.

However, such may
not work for purely selfish ends with-
out great injury to the masses. Both
the investor of time and money, as well
as the consumer of the product, must
derive benefit from the operation, else
the entire structure will ultimately col-
lapse through the improvement of,
first, a single group, and later all groups
involved in the transaction, which in
turn will adversely affect all of those
within the influence of the operations.

No business, large or small, can be
operated on an exclusively selfish basis
and continue to be successful. This
is, indeed, most fortunate, for no busi-
ness can exist without people. People
are the foundation and life of every
enterprise. Depopulate the United
States and where would industry go?
Where the people went, of course. In-
dustry profits only from the things
people do and the things people buy
and sell and consume, and industry had
best give more consideration to this
fact if it expects to endure on the
present capitalistic principle. Any and
every business that impoverishes peo-
ple will in turn be impoverished by its
very act. This law of action and re-
action, of compensation, is immutable.

The wise retailer counts the number
of people passing a given point within
a stated time, to determine the value
of a location from a retail merchan-
dising standpoint. It is people who buy
merchandise. Money buys nothing.
Money is only a medium of exchange
of values between buyers and sellers.
When the writer was a youngster back
on the farm, eggs and butter were ex-

MICHIGAN

changed for sugar and_ groceries;
wheat was exchanged for flour; there
was no money involved, but there was
an equality of value involved and ex-
changed to the advantage of both par-
ties. People and value are the im-
portant factors in every transaction;
money only represents the measure of
equality or inequality.

While bigness is necessary to many
industries, and independence better
adapted to other types of business,
people are necessary to the very ex-
istence of any sort of business, big
or little, and the value of industry to
people is measured by the equality of
the values exchanged,
service rendered the public as a whole.

the value of ~

 

TRADESMAN

In fact large combinations of capital
and effort pursuing an activity that
does not require bigness in money and
men combined, to efficiently and prop-
erly serve the public, will generally be
found exploiting some group along the
course of its activities. This is not sur-
prising, as surplus power, whether in
an automobile or a business, provides
a strong incentive, a great temptation,
for the “driver” to burn up the road,
or destroy legitimate competition of
less power, in which latter event prices
will be forced down, wages will be low-
ered, values will be decreased, quality
will be sacrificed, purchasing power
will be destroyed, individual effort will
be discouraged, the public will be ex-

Lloyd E. Smith.

Any business that ignores public in-
terest, and exploits people, is a liability,
rather than an asset, to the community.
Neither bigness or littleness, in them-
selves, is a guarantee of valuable
service. Both might exploit people in-
stead of serve their needs, in which
event bigness would be the greater evil
because of its larger influence and
greater activity; and, while bigness
could not endure by pursuing such a
policy, much havoc would be wrought
and great impoverishment created dur-
ing the period of exploitation.

Just as bigness has proven its value
in many fields, so has independent and
individual effort clearly demonstrated
its value in its logical sphere of action.

eee

ploited, and the consumer, as well as
the producer and distributor, impover-
ished.

In no field are these facts being more
clearly demonstrated than in the retail
grocery business. The entrance into
this field by four or five big chain
groups, with tremendous purchasing
and. distributing power, re-enforced by
vast finances, has done more to break
down values, create low prices, destroy
profits, demoralize hitherto prosperous
rural communities, and depress- the
value of local farm products, than any
other single factor.

No matter what the big chain buys,
of whom or where, it attempts to name
its own price, irrespective of the cost

a aaNet een acmen ttn

 

Forty-ninth Anniversary

of production. It holds up the fantasy
of “big orders for cash on delivery,”
and suggests it is a privilege accorded
the seller to be permitted to figure with
it; that the seller is accorded the great
opportunity of dealing with a big buyer
in a big way. The tragic part of it all
is many sellers, like a hungry fish,
swallow hook, bait and sinker. About
all the difference there is between the
seller and the fish, the fish learns im-
mediately that it has been hooked while
it often takes the seller a considerable
length of time to discover it. Many of
those who have sold the big chains
have learned it is actually expensive
instead of profitable to sell to any one
big or little, at cost or below; many
times they have discovered the reflec-
tion of their indiscretions in the forced
reduction of the price on their own
private labels sold the independent
merchant who has to compete with the
big chain against the cost-or-below
prices the seller made the big chain on
the big deal, with the result all profit
is sacrificed, and the general level of
prices lowered on the commodity for
everybody. That condition is no fan-
tasy; it is happening every day in the
week, and every week in the year.

The big chains are being patted on
the back for having reduced the cost
of retail merchandising, which implied
reduction, however, is questioned by
many economists, but they, the chains,
have reduced prices, quality, wages,
employment, value, independent enter-
prise, community spirit, cash surpluses,
(they are shipped to headquarters in
New York, Chicago or Cincinnati)
credit opportunity to worthy custom-
ers, so those without cash must seek
credit from the independent merchant,
or charitable assistance, or go hungry,
even though that particular customer
has been paying cash over the counter
to the big chain unit for months. The
big chains have reduced a lot of things
but they have not increased values in
the community; neither do they any
pioneering in the development of the
community; instead they wait until it
has been developed before they enter
it; they then proceed to profit through
others’ sacrifices; they are unworthy
of the community’s patronage or con-
fidence; they destroy rather than build.

What has become of 75 per cent. of
the wholesale grocers? Where are their
managers, clerks, accountants, sales-
men? How about their investments in
real estate, buildings, stock? Who ob-
tained their business? What is happen-
ing to hotel investments all over the
land, in big cities, and the smaller
towns and villages? Is it profitable to
lower costs irrespective of the price
paid?

We cannot believe low prices or low
costs represent wise economy in them-
selves, whether applied to materials or
labor, any more than excessive prices
and costs represent it. The only true
measure of cost or price is value; in
other words the amount of service as
well as the quality of it, obtained for
the price paid. That is a fundamental
principle of economics as firmly estab-
lished as the principle of gravity itself,
which holds together a universe in per-
fect co-ordination. Any violation of

(Continued on page 78)

ROA

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Forty-ninth Anniversary

MICHIGAN TRADESMAN

 

PRIA II II IID AIDAAIAA AIA ASA A AAAI AISA SAS AAA AISI SASS SSSSAACSACSA AA

National Cash Registers,
Bookkeeping and Billing Machines,
Credit Systems and Statement Machines,
Banks — Wholesalers — Jobbers,

and every place where money is handled and records kept—
can now be served by this Company in helping to improve

their System and Service.
A. J. CRON, Sales Agent.

THE NATIONAL CASH REGISTER CO.

66 Ottawa Ave., N. W.
GRAND RAPIDS, MICHIGAN

ECAUSE of its singular

soil and climatic condi-
tions, Michigan grows the
highest quality of soft-wheat
in the world.
Soft-Wheat flour is the most
desirable of all flours for
fancy baking: Cakes, Pies,
Biscuits, etc. Yet thousands
of barrels of flour, less suit-
able for fancy baking, are
imported into Michigan
every year.
If our Michigan housewives
would use Michigan soft-
wheat flour instead of these
out-of-state brands, every
individual in Michigan would
prosper. Michigan farmers
could then buy automobiles,
farm machinery, furniture,
etc., thereby creat-

Unexcelled in flavor, purity and uniformity. i ing employment
: j for the manufac-

FOI III IIIA IA III IAD III AD IAA A Ie
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REAL APPLE CIDER VINEGAR

Made in the heart of the apple belt from selected stock

> a> 0 aa (¢

grown in Michigan’s Finest Orchards.

turing plants who
would supply the
farmer's wants.

Sold in glass or wood.

Bancor, MicwH.

FREESTONE CIDER & VINEGAR CO.
DETROIT

 

5) <> () <> () <D- () SD- () <S (:) D- ( <ED  ('

ext RA FANCy

FLOURS these past 78

‘“‘Made Good” since 1855

COMMERCIAL MILLING CO.

What are you doing
about those acres of dia-
monds in your back yard?

Education of the housewife
to the virtues of Michigan
soft-wheat flour would solve
the problem. Since no one
flour miller can afford the
cost of such an educational
campaign, the merchant him-
self, can render an invaluable
service by recommending
Michigan soft-wheat flour to
his customers.
Flour milling involves a re-
fining process; quality varies
in wide degrees. There is no
law which requires a flour
to analyze “‘thus and so’’ to
be classified as a Cake and
Pastry flour.
Henkel’s have been milling
millions of bushels
9 of Michigan soft-
wheat into qual-
ity flours during

years.

MICHIGAN

 

> 0D 0D 0D 0-ED- 0-<ED- 0D 0-0-0 0-0-0

 

 

 

 

those merchants.

THE KROLIK CORPORATION

The Krolik Corporation believes it can best serve independent retail
merchants by specializing in the lines that are most important to

 

 

Carrying Complete Stocks of
Underwear, Hosiery,
Lingerie, Work Clothing,
Furnishing Goods,
Congoleum Nairn Products,
Allen Carpet & Rug Linings

 

 

New Brokerage Department
Selling for direct shipment
Underwear,
Hosiery,
Furnishing Goods,
Work Clothing

 

 

 

 

Service stocks of staple notions and piece goods

 

 

 

 

THE KROLIK CORPORATION

Cor. E. Jefferson Ave. & Randolph St. - -

Our salesmen will soon have our Spring Lines out on the regular territories. See the
sales producing values they will have to offer. When you come to Detroit call on us.

Detroit

 

 

 

76

ONE YEAR IN CHICAGO.
Impressions of a Former Grand Rapids
Banker.

A magazine that can boast of forty-
nine years with the same _ editorial
guidance is not often found, especially
when its policies have been so frank
and fearless as has been the Trades-
man’s. My congratulations are most
sincere and I am much complimented
by the request for a contribution to its
anniversary number. It is rather dif-
ficult to select a subject just now which
is not related to the “depression”, but
even if I should pretend to tell how
it came about, I would be extremely
hazy as to the cure, notwithstanding
the political explanations, ad libitum
ad infinitum.

One year has gone by since I drove
across the continent by auto, using
the trip as a subject for last year’s
anniversary number; leaving the sun-
shine and red geraniums of Los An-
geles for the high winds and tall build-
ings of Chicago. “Ain’t it awful.” I have
not lived long enough in any one place
to accumulate much “moss”, nor have
I moved often enough to gather much
“polish”, but I have found that the
law of Cost and Compensation operates
in whatever place you live. Comforts
and discomforts, beauties and brom-
ides, climate and just weather are pret-
ty well scattered by providential ar-
Riley puts it very well:

 

rangement.

Id ruther miss the blame I'd git
A-rulin’ things up thare.

And spend my extry time in praise
And gratitude and prayer.

The name Chicago is of Indian
origin and signifies a bad smell, and
its history has not been entirely un-
true to its name at that. It has achiev-
ed considerable notoriety from its
rather special brand of “gansters”.
They surely are not the common gar-
den variety, but they are gradually
eliminating themselves through mutual
misunderstanding and _ street target
practice and their funerals are wonder-
ful. It may be rather uncomfortable
to wear bullet proof vests for safety,
but not very much more so than the
steel ribbed corsets your mothers
wore, when Stowe and I were young.
So far I have not seen anyone shot,
although I have noticed a number who
were half shot.

Chicago, like most large cities, has
suffered severely from a disease which
might be called Malignant Polliticitis.
It first attacks the ambition, then
weakens the ideals, and finally settles
in defeat or in a prison hammock. We
do have honest men in office, no
doubt, but we need more. My drive to
the city leads for several miles along a
boulevard on which every lamp post is
said to represent $1,000 and has an
equestrian cinder path at the side rep-
resenting $1,000,000. It might have
cost more, had the cinders not been
donated. There is, however, much
consolation in the fact that the lamp
posts are fine ones and well located
and the cinder path well built. A city
usually gets something for its money.
It seems to be a question of how little
for how much.

Not long ago I received a letter from
an honored friend and noble citizen in
which this paragraph occurs: “I can

MICHIGAN

understand how, through its unparal-
leled accomplishments Chicago can
make a strong appeal to progressive
citizenship. but how in the name of
common sense any one can fall in love
with Chicago, I cannot understand.
There is, to my view of thinking, very
little that is lovable attached to its
growth, its methods of accomplish-
ments and its pronounced failures in
the promotion of best citizenship.”
Well, I would hate to argue on the
negative, but, just the same there are
some wonderful things about Chicago,
which, “believe it or not,’’ are very in-
teresting. You will grant that the
water lilly is one of the sweetest flow-
ers which grows and it grows up
through the mud and slime of the lake.

Seemingly, the deeper the mud, the
handsomer and sweeter the flower. So
Chicago has brought up through much
muddy history, men of mark, women
of renown and productions of art and
architecture, beauties of landscape, in
parks and playgrounds, as gifts to its
people, which are well worth our ad-
miration.

It is claimed that no other city in the
world has as extensive a system of
parks and boulevards as Chicago.
Within its city limits are 6,446 acres of
parks, and with the system of forest
preserves in city and county there are
37,826 acres set aside in which is a
surprising amount of merchantable

timber. If Will Saunders and Joe

STA ce A RC A ETRI IE I - aliases

 

TRADESMAN

Murphy, of Cadillac, could see some
of the trees in the metropolitan area
of Chicago, they would sharpen up the
old axe of thirty-five years ago and
come over for a job, but likely there
would be an argument as to who
should turn the grindstone, which
would make trouble, so forget it. I
don’t want to start anything between
neighbors.

Chicago is also the greatest railroad
center in the world, thirty-eight rail-
roads, including twenty-three trunk
lines, terminate here, and no train
passes through; 560 through passenger
trains and 1420 suburban trains arrive
and depart daily, and last year there
were sixty-four airplanes using eleven
routes every twenty-four hours, carry-

\

Frank Welton

ing a total passenger list of 91,367
during 1931. There are sixty-one miles
of tunnels running beneath the streets,
operated by electricity, moving the
freight of many railroads between de-
pots and large industries. The elevated
railway carries 227,000,000 revenue
passengers annually, and the surface
roads exceed the mileage of any other
city. A single fare of 7c with trans-
fers will buy a thirty-two mile ride.

The mass of humanity who gather
in the loop district during business
hours and pigeonhole themselves in
buildings from one to fifty stories high,
is enormous and requires quick trans-
portation accommodations of every

kind, night and morning, as the popu-

 

Forty-ninth Anniversary

lation within a radius of fifty miles is
4,815,000 people. As one watches the
congestion of automobiles, street Cars:
interurban and elevated trains, it is
remarkable how few are injured.

We have 5,345 policemen looking
after our behavior and it is not easy
to violate a traffic law and not be
noticed, sometimes politely, and at
other times by that other method we
call “bawling out.”

to busi-
for several miles through
Lincoln Park and past the Zoo. 4
suppose by all normal laws of growth
I should have lost all curiosity for such

For some months my way
ness was

entertainment some years ago, but ear-
ly in life I was wounded in the dig-
nity, and I would rather go toa corn-
husking than to grand opera. Of
course, I don’t acknowledge it. It
was like a trip abroad, there was as
much interest on the outside of the
cages as on the inside; many people
act largely from instinct and reason,
but little, and it is surprising how
many people show their racial distinc-
tion on their faces. Here they were,
whole families, picnicking on the grass,
wandering among the flowers, visiting
on the benches, speaking at least a
half dozen languages, having an out-
ing without money and without price
except transportation. I do not mean
that they lack intelligence. It is just
a different world than you see in your
ordinary walk in life. One large build-
ing is devoted to monkeys, all sizes,
all species, and from every part of the
world. For some reason I do not care
much for. monkeys, I don’t think there
is anything personal about it, if there
is truth in the origin of the species—
and some of those chimpanzies jar your
doubts. It is rather remote by this
time and one should not feel embar-
rassed in their presence. These an-
cestral reasonings rather puts one up
a tree before they end. There’s another
phase of the city’s interest in its peo-
ple which I saw in a different direction.
I have seen a procession three and four
abreast over two blocks long in the
bread line for their meal at some pub-
lic feeding place, and many very re-
spectable looking and fairly well
dressed men, probably more “has been”
than “never was” men among them,
for this depression has been no re-
spector of persons. I seldom go upon
the street without several requests for
help, but I have never witnessed any
disorder or display of desperation. The
relief agencies seem to be efficient and
equal to the emergencies.

Another great contribution to Chi-
cago’s growth and prosperity comes
from its immense agriculture and stock
raising. Illinois now ranks fourth in
the Nation. The soil is rich and there
is comparatively little waste in acreage,
from causes that afflict most states.
I have made the accquaintance of a
canny Scot, one Joseph McGlashen and
Mary, Queen of the Scot, who invited
me to visit their garden patch of 850
acres, about thirty miles out of the city.
He has a 240 acre meadow which has
not been plowed in over sixty years,
and the sod on that rolling field could
be changed into a fine golf links quick-
er than some folks can change their

 

eaten CONT cae

 

Forty-ninth Anniversary MICHIGAN TRADESMAN 77

 

LAKE ODESSA
CANNING COMPANY

Lake Odessa, Michigan

 

 

Pre epee sear

|
4

 

 

 

 

 

 

 

&€&e& ef &

‘Lae experience of successful
canners has conclusively demon-
strated that the first step in proper
canning is to select the proper loca-
tion, a location preferably where
not one but many items of quality
may be profitably grown.

A location naturally adapted with
proper soil and weather conditions
will naturally produce superior
flavor and quality. |

Lake Odessa Canning Company,
located in Southern Ionia County
in the heart of a vast territory
suited to the growing of a gen-
eral line of vegetables, specializes
on those vegetables which are par-
ticularly succulent at the proper

harvest time. The variety of its
pack provides a diversification of
items and thereby enables the
buyer to obtain the minimum rate
of freight without the necessity of
warehousing straight cars of single
items.

This institution, created with the
idea of being better able to serve
Michigan Wholesalers and retail
dealers through geographic loca-
tion, better service, and more com-
plete co-operation, has doubled
and trebled its capacity during
the past fourteen years in the
effort to keep pace with the
growing demand for properly
processed products.

& & & &

Odessa

BRANDS

Ionia Radio

Little Boy Blue
Pontiac Cream O’ Garden

Commonwealth

Bunny Club

 

 

 

 

 

SREMEMINpS

  

78

knickers. To see a flock of upward of
3,200 lambs feeding on the grass and
“pop-corn” was a sight not easily for-
gotten—real pop corn, too, He buys
the waste from a large cracker jack
factory in the city by the car load and
feeds it to the lambs from numerous
troughs in one corner of the pasture.
They like it, sometimes too well, and
that risk is one of the hazards of grow-
ing lamb chops. They should be choice.
I have heard of milk fed chickens, but
never before of pop corn fed lambs.
This farm is also distinguished by
being crossed by the “Old Sauk Trail’,
the route taken by the Indians in early
history on their way around the foot
of the lake to St. Joseph and on to
Detroit. It requires some stretch of
imagination to picture these processions
with their ponies dragging the simple
belongings of the tribe tied on poles
fastened to their sides, and one spot
still remains with its original woods
and camping ground, untouched by axe
or plow. After the Indian came the
mover, with the covered wagon on his
way to the Western promised land, and
thus trails became roads with the
wheels wearing ruts so deep it’ was
hard to turn out for passing. Then
settlers began to turnpike for better
drainage, with now and then gravel on
the centers, then the macadam, the
perfection of its day, and the people
began to drive carriages and develop
gentler ways of living. Can’t some
of you old duffers remember the horse
and buggy days? The automobile is
not in it for real genuine sparking.
With the auto came the concrete super
highway, broad and smooth, and now
it would seem that science has finished
the art of road building, along which
the horseless carriage speeds in the
luxury of the modern way. And above
us we can see the airplane defeating
distance, passing the express train,
bringing the East and West together.
Surely, the old days have passed on
and science and art are on the throne.
Frank Welton.
—_++>—___
COMMUNITY VALUE
(Continued from page 74)
this principle of economy will bring its
own penalty. The present wide-spread
depression is an excellent example.
People and business lost all sense of
true value in the period following the
kaiser’s war, most partciularly during
the years 1928 and 1929; they are find-
ing it again in the post mortem of their
reverses.

How about reducing costs from the
community standpoint? Now we all
know costs may be too high or too low
for the advantage of the individual as
well as the public as a whole. Too
low costs are no less vicious than too
high costs. Correct costs, and costs are
interpreted by price, must be, like
price, on a parity with value. Lowering
costs merely from the standpoint of
the reduction will prove disastrous; the
same may be said of increasing costs.
The success or failure of the act of
raising or lowering costs will be de-
termined by the ultimate profit or loss
to the community; that is the acid test.

For instance, in the stress of com-
petitive rivalry the management of a
large industrial plant installs a ma-

 

MICHIGAN

chine that will do the work of ten men
at the cost of three men, that two men

can operate to capacity, and thereby ©

reduces the cost of production. That
certainly sounds like good business,
and it may prove to be, particularly if
there be more demand than supply, or
a shortage of labor, or a better quality
product is obtained. However, suppose
the demand is already being met, and
there is a surplus supply of both labor
and of the product in question, and
there is no improvement in quality,

what then happens What is the other

side of the picture? The first thing
that occurs is decreased employment;
eight men lose their jobs. The next
move is to reduce the price to a parity
with reduced costs to increase the sale
of the product already being over-
produced. That means loss of business
by competitors, and as competitors are
not prone to sit idly by while the other
fellow runs away with their business,
they all instal this labor-saving cost-
reducing equipment and eight more
men per plant affected lose their jobs.
Then along comes price cutting, lower
wages, less profit for the entire indus-
try, decreased purchasing power and
increased over-production, which will
ultimately force a considerable period
of idleness, or, at the best, limited op-
eration with the consequent increases
in unemployment, added losses to
business, labor and the community. It
does not pay to reduce costs without
valuable compensation therefor to all
groups.

This is not an argument against the
utilization of labor-saving multiple-
production machines; it is an argument
against their operation for the sole
purpose of increasing production and
replacing men when there is no demand
for such increase or replacement; it is
an argument against their employment
for the sole purpose of reducing costs
without regard to the effect upon the
general prosperity and well-being of
people. The present business malad-
justment is a grave warning to industry
that it will do well in the future to
use such equipment to meet excessive
demand economically; to shorten the
work-day; to relieve menial labor of
its hardship and toil; to improve the
quality of the product being manufac-
tured; and to guard against its employ-
ment for the sole purpose of cost cut-
ting or increased production without
the proper compensating value to the
public. We know humanity has made
more progress during the past hundred
years through invention and utilization
of labor-saving equipment, and scien-
tific discoveries, than was made during
the previous 5,000 years. Life is more
worth the living; is more enjoyable,
more entertaining, more enlightened,
happier, because of relief to the worker
from ‘much arduous toil, long hours,
low wages, limited opportunities for
recreation, entertainment, enlighten-
ment, by employment of time and la-
bor-saving machines and development
of pleasure-giving devices: but no re-
lief has ever come through reducing
costs, or prices, or values, or wages for
the sole purpose of trying to put the
other fellow out of business. There can
be no proper compensation to the pub-
lic through such a policy, from which

TRADESMAN

Forty-ninth Anniversary

 

 

THERE WASN’T A WOLF
AT EVERY DOOR - - -

Nor a Sheriff at every heel

There were no regrets when the depression took tts
leave. But let us remember that, even at its worst, the
picture was never quite as black as it was painted.

In the midst of a nation counting its pennies, there
have been occasional bright spots. Sales haven’t slipped
everywhere.

It is true that people have spent less. It is true that
they have saved and scrimped. But all the girls who
wore chiffon hose in 1929 didn’t go over to King Cotton
in 1931.

AND THE MEN WHO WORE WOLVERINE
SHELL HORSEHIDE SHOES HAVEN'T
GONE OVER TO THE CHEAP SHOES SO
OFTEN FORCED ON THE CONSUMERS.

Making men want quality shoes has been no easy task
these past three years. A shoe had to be invested with
unusual allurement to persuade men to exchange their
gold for it.

And when a concern has been able to furnish almost
an entire community with practically full time employ-
ment, plus legitimate profits to more than fifteen thou-
sand dealers, the product of that concern furnishes that
unusual allurement which is so sought after during
these days of economy.

In the case of Wolverine Shell Horsehide Shoes, it
is “MORE COMFORT AND MILES OF WEAR
PER DOLLAR”.

If you sell work shoes, talk to any Wolverine dealer,
he'll tell you of the bright spot in his profit column
these last three years. If you are interested, our repre-
sentative will be glad to show you how! and why!
hundreds of Michigan shoe dealers are making profits
through selling the only Nationally Advertised work
shoes, and the only work shoes whose soles and uppers
are both made from Shell Horsehide.

GIOLO

Wolverine Shoe & Tanning Corp.

Rockrorp, MicHIGAN

 

ng geeeeemee

 

 

 

 

 

 

 

 

 

 

 

 

 

 
   

 

ny Seems

 

 

 

 

Forty-ninth Anniversary

only losses emanate, and in which the
public as a whole unavoidably partici-
pates.

The same criticism applies to the
big chains in their cost-reducing pol-
icies. Truly they have taught us, the
fallacy of cheap prices, low wages,
cheapened quality, lessened employ-
ment, disregard of public rights, sacrifice
of community interests, attempted de-
struction of competition, all for a strict-
ly selfish purpose. The big chains cer-
tainly have no heart interest in the
community they pretend to serve but
in reality exploit; sentiment is some-
thing for women and children to prac-
tice as far as they are concerned. Fair
dealing is unknown to them from the
standpoint of buying as well as selling.
What do they care if the man who sells
to them loses his last and only shirt,
just so long as they can force prices
a little lower? They are always trying
to create new low prices; neither are
they going to worry about the man
who sold them last; isn’t there a new
one born every minute? And sad to
relate ‘tis true.

For these reasons. we believe the
progressive independent merchant, with
his own investment, is much _ better
equipped mentally and morally to serve
his community to the advantage of all
interests therein, for he naturally has
a real interest in his home town; he
builds up local enterprises; aids in
maintaining community spirit; pro-
motes local prosperity; increases local
employment; pays fair wages; builds
up a cash surplus at home; assures a
better market for local farm products;
aids in providing for the ever varying
charitable requirements; develops
credit formulas to tide deserving cus-
tomers over ‘tough spots”; pays local
taxes and assumes leadership in local
affairs. He is an asset where the big
chain unit is a liability to the town;
he pioneers where the big chain ex-
ploits; he builds where the chain de-
stroys. Here’s to the progressive retail
merchant, a community service con-
tributor; a loyal citizen; an obliging
neighbor. May his numbers and pros-
perity increase! May his community
bestow the appreciation he deserves!

Lloyd E. Smith.

—_—__2+>_
Business Am Business.

The pastor of a negro congregation
one day met Uncle Moses, one of the
deacons, who greeted him thus: “Par-
son, I’se got religion.”

To test him out the pastor asked him
the following questions, “Do you love
the Lord?” “Do you love your neigh-
bor2” “Do you love your enemies?”

On receiving “Yes” for answers, the
pastor put this question to him, “Do
you pay your store bills?”

Uncle Moses, with a very solemn air,
replied, “Dat ain’t religion, dat am
business.”

—_—_2+ >

A man who does a little more work
than he’s asked to—who takes a little
more care than he’s expected to—who
puts the small details on an equal
footing with the more important ones
__he’s the man who is going to make
a success of his job. Each little thing
done -better is the thin end of the
wedge into something better —London
Rotarian.

MICHIGAN

SANE DEGREE OF INFLATION.

It Will Bring These Benefits in
1933. .

1. Farm values will rise.

2. Prices of farm products will rise.

3. Consumption of farm products
will increase.

4. Farmers’ can
debts.

5. Farmers can buy manufactured
products, including luxuries.

6. Labor wage scales will hold
where reduction is now threatened.

7. Labor wages will gradually rise.

8. The hours and days per week of
employment will increase.

9, The total employment will in-
crease.

10. Labor leaders’ problems will
decrease.

1}. Phe
cease.

12. The price of bonds will rise.

13. The price of preferred stocks
will rise.

14. The price of common stocks
will rise.

15. The price of realty will rise.

16. The volume of trading in secur-
ities will increase.

17. The volume of trading in realty
will increase.

18. Rents will strengthen.

19. Credits will improve.

20. Collateral loans will become
secure.

21. Commodity prices will rise.

22. Commodity consumption — will
increase.

23. Prices of manufactured goods
will advance.

24. Volume of consumption of
manufactured goods will increase.

25. Export sales will rise.

26. Total purchasing power will
rise.

27. Luxury consumption will in-
crease.

28. City, state and Federal budgets
can be balanced.

29. Profits will increase.

30. Industry and banking will be-
come more stabilized.

31. Market values will again ap-
proach real values as measured in
terms of human services instead of in
arbitrary dollar terms as is now true.

32. Balance sheets of banks can go
back to market price valuations.

33. Balance sheets of insurance
companies can go back to market price
valuations.

34. Building construction will be
resumed.

35. Railroads will be able to finance
and to operate profitably.

36. Foreign countries will be in a
better position to pay some of their
indebtedness to us.

37. Interest rates will advance.

38. Hoarding will rapidly decline.

39. The public and business attitude
will change from one of pessimism,
stsper-conservatism and fear to one of
courage, confidence and optimism.

amortize their

liquidation mania will

———_2++>—__—_

The most beautiful thing we can
witness is the mysterious. It is the
source of all true art and science. He
to whom this emotion is a stranger,
who can no longer pause to wonder
and stand rapt in awe ,is as good as
dead; his eyes are closed—Albert
Einstein,

 

TRADESMAN

79

 

 

Your Customers
Know

that the quality of well-advertised
brands must be maintained. You don’t
waste time telling them about unknown

brands.

You reduce selling expense in offering
your trade such a well-known brand as

KC
Baking
Powder

Same Price
Today
As 42 Years Ago

25 ounoes for 25c

  

The price is established through our
advertising and the consumer knows
that is the correct price. Furthermore,
you are not asking your customers to
pay War Prices.

Your profits are protected.

Millions of Pounds Used by Our
Government

CF QW

We Believe You Are Entitled to a Profit on All
Merchandise You Handle or is Distributed to
Your Customers
We don’t believe in the distribution of free samples or free
merchandise to the consumer unless such merchandise pays
the merchant his full profit which includes the expense of

handling when handled by him.

 

 

 

 

 

 

 

 

MEN OF MARK.

sd

 

-

C. L. Glasgow, the Nashville Hard-
ware Dealer.

In the early history of railroad

building and the inauguration of

transportation by rail the American

people met the projectors of such
enterprises with open hearts and
hands. Nothing was too good for

them; their most extravagane requests
were eagerly granted, often in antici-
pation, with astounding prodigality.
Rights of way, principalities in land
concessions, exemptions from taxation,
special legislation in ‘their favor, all
and more were showered upon them,
and their bond issues were accepted in
eager haste and with apparent dis-
regard of probable values. They were
hailed as awakeners of dormant
energies and the saviors of resources
that, but for them, were hopeless of
development—as ‘the advance agents
of a commercial millenium. And in
promises, tacit or expressed, the
builders were no less prodigal, often—
perhaps in the greater number of
cases—in good faith, this especially to
be said of pioneers of railroad con-
struction.

 

But as railroad building and _ rail-
road operation developed as familiar
enthusiasm waned;
distrust succeeded faith, friendship
gave way to enmity. From the begin-
ning of the unwelcome awakening with
regrettably few interregnums and with
more or less—principally more—in-
tensity during recent years, transporta-
tion interests and an _ unfortunately
large part of the shipping public have
been in antagonistic attitude—a house
divided against itself, an exposition of
inharmony violative in effect of all
reasonable, common-sense business
ethics. With comparatively few ex-
ceptions, absolutely interdependent in-
terests, the greatest two in the de-
veopment and the maintenance of the
prosperity of this country, for genera-
tions have been actively at war or have
maintained a kind of armistice when
the well being of both should have
constrained complete co-operation.

phenomena the

Following the expansion of settle-
ment, the laying of rails in the new
country and the development of na-
tural and commercial resources this
obstructive influence grew in volume
and force. It has evolved and’ foster-
ed two classes, fortunately a small
proportion of the whole, for whose
raison d’etre, as such, no excuse lies
in good business usage or tenable prec-
edent—the unreasonable shipper and
the prejudiced railroad official. The
suggestion of an innovation or the
hint of a criticism by either arouses
at once an instinct, absurd in its lack
of justification, for open and active
hostilities. In such disputes, when in
their judgment the causes involved
warrant, the reasoning shipper is ar-
rayed with this unreasoning brother,
and in recent contentions the former
has been much in evidence numeri-
cally and in obstinacy and fervor of
protest. To these have been opposed
some of the strongest forces of rail-
road officialdom, and in the estimation
of the shipping class, whose judgment
it believes is strengthened by his vig-
orous, courageous prominence in pub-
lic movements and association delib-

MICHIGAN

erations on the relations of shipper
and carrier, the subject of this sketch
is a good example of the highest
dynamic energy with which they have
to contend.

Cassius L. Glasgow was born on a
farm near Jonesville, Hillsdale county,
February 16, 1858. He is of Scotch
parentage. His father came to Michi-
gan before the railroads had entered
the State. His education was received
in the district schools and the Jones-
ville union school, finishing at Hills-
dale college.

He remained on the farm until he
decided to start life for himself, when
he engaged to clerk in a hardware
store in Jonesville. Later, getting the
Western fever, he left his native State,

 

TRADESMAN

His unquestioned honesty and frank,
open manner in the treatment of cus-
tomers won for him a host of friends
and built up a large business and he
is regarded as one of the brightest and
best business men in Barry county.

He is an active working member in
both the Masonic and Knights of
Pythias fraternities.

Many years ago the implement
dealers of the State formed an associa-
tion, but either because the proper
time for such an organization had not
arrived or because it was not properly
officered or for some other good rea-
son, it gave up the ghost after a
career of two or three years. Later—
about twenty-eight years ago, to be
exact—a new association was formed

Hon. C. L. Glasgow.

bringing up, after several weeks of
investigation, at Sioux City, Iowa,
where he found employment in a
wholesale hardware store as assistant
book-keeper and billing clerk. This
position he retained until called home
a year later by the sickness of his
mother. Being the youngest and only
unmarried member of his father’s
family, he was persuaded to remain in
Michigan. In 1881 he went to Nash-
ville and purchased the hardware busi-
ness of C. C. Wolcott, which he has
conducted with marked success to the
present time.

In 1896 he added a furniture depart-
ment to his business, which ‘has also
proved a success. His lines now com-
prise hardware, furniture and farm

implements.

in Lansing and Mr. Glasgow was asked
to serve as President, which he did.
He was re-elected for two successive
years thereafter, making his term of
service three years. He has been a
director ever since and during all this
time chairman of the Legislative Com-
mittee. Twenty-four years ago he was
elected President of the National Fed-
eration of Retail Implement & Vehicle
Dealers, and for the first time in that
organization’s experience was_ re-
elected for a second term—a custom
that has since been followed. This
organization, as its name implies, is
practically the “Supreme Lodge” of
all the state organizations and does
very effective work in the settlement
of disputes between dealers and manu-
facturers, as to prices, terms, discounts,

“was ‘the

 

Forty-ninth Anniversary

territory, warranties, etc., not by any
means attempting to regulate prices,
but demanding that they be uniform
to all dealers. This organization. in-
sisted that carriage manufacturers
should not discontinue issuing war-
ranties on wagons, buggies, etc. ,al-
though the National Association of
Vehicle Manufacturers had so decided
at their.convention. Like the state
associations, this organization stands
between the manufacturer and con-
sumer to the end that reasonable
terms, prices and warranties shall be
kept in effect.

Mr. Glasgow was born and raised a
Republican and has
willing and energetic worker for the
success of his party. He enjoys the
confidence of all political workers,
being known as a man who works
for his party’s good without thought
of personal reward. He has never
been an office seeker in any sense of
the term and up to 1902 never held
any Office at the hands of the people
aside from president of ‘the village in
which he lives, once by appointment
and once by election without an oppos-
ing candidate. At the Senatorial con-
vention, held in the fall of 1902, he
unanimous choice of the
delegates as their candidate for Sen-
ator from the Fifteenth district, com-
prising ‘the counties of Barry and
Eaton. He made such a good record
on the floor and in the committee
rooms of the Senate that he was
unanimously nominated two years
later to succeed himself for a second
term. On account of his excellent
judgment and unusual tact, as well as
his ability as a forceful and convincing
speaker, he was elected President of
the Senate, over which he presided
with rare dignity and discretion, re-
ceiving the commendation and ap-
proval of every member of that body.

Prior to 1907 the
Railway

always been a

office of State
Commissioner ‘had
been held by a man who was simply
a creature of the railroads, which con-
tributed a fixed sum to the campaign
expenses of a candidate for Governor
with ‘the distinct understanding that
they would be permitted to name the
Railway Commissioner. The first time
Governor Warner was a candidate, he
submitted to this dictation; but in his
second campaign he broke away from
this long-established custom and kept
himself free from the domination of
the railroads. For some years prior
to this time the business men of the
State had gradually come to the con-
clusion that the public had rights
which should be considered as well as
the railways. This agitation found ex-
pression in a popular campaign in. be-
half of the appointment of Mr. Glas-
gow, who was universally conceded
to be the best qualified man in Michi-
gan to deal with both sides at issue
fairly and dispassionately. Mr. Glas-
gow was appointed by Governor
Warner Jan. 15, 1907, and soon came
to be regarded as an acknowledged
authority on transportation matters.
When Governor Osborn was elected
he paid him the highest possible com-
pliment he could confer by sending
for him and saying, “The courts have
stated that interim appointments must
be confirmed and I want you to know
that you are the only interim appoint-

always

Forty-ninth Anniversary MICHIGAN TRADESMAN 81

 

 

American
Light é Traction Company

(Organized in 1901)

CONTROLLING THROUGH OWNERSHIP OF STOCK

Public Utility Properties

SUPPLIES
Gas to 88 Communities with a Population of over_____-___------- 2,700,000
Electricity to 50 Communities with a Population of over_-_--_------- 350,000
Transportation to | Community with a Population of over _-__------- 260,000
Ice to 16 Communities with a Population of over _________-------- 25,000
cS

American Light & Traction Company

105 West Adams St., Chicago 120 Broadway, New York City

 

 

 

 

 

 

 

 

 

 

82

ment of my predecessor that I desire
shall remain and to that end I am go-
ing to appoint you to your position
and’ make sure of it.” He was, there-
fore, during his term appointed three
times and by two Governors, whether
necessary or not. He assisted in
drafting the bill creating the Railroad
Commission some time later. He was
chairman of the Commission during
the six years following and during the
entire time the work of the Commis-
sion was getting started and while the
Legislature from session to session
added to the work of the Commission
by giving it jurisdiction over express,
water power, electric light, telephone
companies and over the issuance of
stocks and bonds. The election of
Governor Ferris made the Commis-
sion by the appointment of new mem-
bers, Democratic, he resigned
the chairmanship in favor of Mr. He-

when

mans.

Mr. Glasgow
the Congressional race in his district
in 1912, and again in 1914, but refused
to permit his name to be used either
time. The pressure may ultimately be-
come so strong that he will have to
yield. If he ever does, his friends will
see to it that he is safely elected and
all who know him are satisfied that he
will make his mark in Congress.

Mr. Glasgow was married to Miss
Matie C. Miller, of Jonesville, in 1881,
after establishing himself in business
at his present location.

Mr. Glasgow possesses a charming
personality which naturally attracts
and holds men. One cannot come in
contact with him without feeling that
he is in the presence of a true gentle-
man. His aim is to do right, to stand
for the right and to be kind to all. He
does not preach to others, but he sets
them an example. In an unostentatious
yet magnetic manner he shows them
the way. “One of the best and finest
of men,” say all, and a man with that
reputation must have earned it.

—_++>__
Unfounded Notions Respecting Teeth
Formed at Birth.

Certain beliefs regarding the teeth
and their care held by person unac-
quainted with the facts, have nearly
become superstitions.

For instance, there is the unfounded
one that a child who is born with one
or more well-formed teeth is destined
for either good or bad fortune. This
can probably be traced back to some of
the old folks beliefs concerning chil-
dren who show any unusual character-
istics at birth.

According to some of them, such
developments signify good luck; ac-
cording to others, they indicate the
opposite. Which is about the way life
turns out, at any rate, whether we are
born toothless or with a full set.

As a matter of fact, fully formed
teeth in. the mouth of the new-born
child signify nothing more than a
probable excessive activity on Nature’s
part in the formation of the child’s
dental apparatus.

Dr. Richard C. Leonard.

was urged to enter

 

——__+++
A new, small die-casting machine
handles all common die casting alloys,
permits quick die changes, is convert-
ible into a permanent mold machine
for casting brass.

MICHIGAN

THE CRISIS HAS PASSED.

 

Foods Conditions Show
Marked Improvement.

It can again be said that “this year
is just like every other year because it
is different.” Different problems than
we had previously encountered have
confronted all of us. This has been
true in the canned foods trade and we
might seek solace in the thought that
“it might have been worse.”

Various factors in the canned foods

Canned

trade were interviewed in this attempt
at getting a line on the condition of
Numbered
this group were many leading canners,
can manufacturers, food brokers, buy-
ers for the large chains and buyers for

the canned foods markets.

 

TRADESMAN

When plans were being formulated
for the 1932 pack, the canner was
obliged to show ability to pay before
the seedsman, can manufacturer, box
manufacturer and other supply sources
would again furnish the necessary sup-
plies. This naturally caused many
plants to remain idle. Other financially
strong concerns curtailed their outputs
as the owners, no doubt, reasoned that
less money might be lost by that pro-
ceedure than by attempting to pack as
usual in the face of existing economic
conditions. As a result of this finan-
cial situation and combined with ad-
verse weather conditions for some
crops, the supply of warehouse stocks
is not burdensome. The jobbers have
bought sparingly and the canners, as

Harold K. Royal

jobbing houses as well as bakers and
retailers. The cross section of their
views is what I will endeavor to de-
scribe.

A year ago it was stated that the
ability of the primary holders (the can-
ners) to withstand financial pressure
would have much to do with the action
of the market. We can now look back
and see how banks acted with general
business and the canner was in no way
favored. Loans were asked to be met
on the due date, although the bankers,
no doubt, were as lenient as they felt
they could be in view of an uneasy
situation. A buyer’s market was the
result and it might be added that there
has not been much time in the past
three years that a seller’s market has
been the rule.

a rule, are carrying present stocks.

The total pack for 1932 of the four
staple California canned fruits (peach-
es, apricots, pears and cherries) and
Hawaiian pineapple is the lowest in ten
years and is even less than the great
peach frost year (1929). The pack of
string beans was probably not over
fifty per cent. of the 1931 pack and
such items as beets, pumpkin and car-
rots were not over 25 per cent. of the
1931 pack. The pack of corn in 1932
is about nine million cases and it
should require about fifteen million
cases to supply the trade until the 1933
pack. There is probably between five
and six million cases of carry over
corn, so it would appear that the one
item (corn) which has appeared to be
out of balance should be in good

Forty-ninth Anniversary

position before the new pack.

The principal weakness which has
developed in canned foods has been
the neglect of the fancy and better
grades. The standard and lower priced
grades have shown steady movement,
but the higher priced grades are slow.
The consumers are apparently, looking
at but one feature and that is price.
In view of conditions, that is very
natural.

Canned foods appear to have ridden
on a more even keel than most com-
modities and that was to be expected.
Food is our first consideration and es-
pecially so in times of adversity. It
is true that the level of prices has grad-
ually lowered, but it has not declined
faster than the purchasing power of
the American public has decreased.

With the statistics showing most
canned foods in a good position as to
supply, any slight upturn in general
business should see a _ stiffening of
prices all along the line. It has been
generally acclaimed that business has
turned the corner in this economic dis-
order so often referred to as the “De-
pression”. If it is true that the past
summer witnessed the bottom and that
the swing has definitely started the
other way, canned foods can be ex-
pected to reflect quickly the ups and
down which confront general business.

The writer has visited a number of
the larger markets in the Middle West
since the presidential election and the
spirit manifested is one of hope and
cheer in contrast to the spirit of dis-
couragement and fear expressed a year
ago. We cannot expect our sick eco-
nomic patient to regain full strength
in a few days, as it will undoubtedly
take considerable time to effect a com-
plete cure, but we can say that the
crisis has passed, because we all seem
to feel that everything will be better
and that is what is going to make it so.

Harold K. Royal.

oe
Scientific Feeding For Patients in
Hospitals.

Planning three meals each day in a
large state hospital with thousands of
patients and employes, determining the
quality and quantity of food to be
served, and directing its preparation
and serving, is a real job.

The person charged with this re-
sponsibility in a large state hospital is
known as dietitian—usually a woman.

A dietitian must have a thorough
knowledge of food requirements and
values, and a knowledge of the chem-
istry of the various elements essential
to an adequate diet in maintaining
health.

But a detailed knowledge of the
chemistry of food will not suffice. The
dietitian must know the quantity that
should be served to each patient to
replace the natural waste tisssues, and
at the same time give him an amount
that can be assimilated and satisfy his
appetite. .

The Department of Public Welfare,
with the assistance of trained dietitians
and medical men who understand the
caloric value of all foods, has worked
out certain standards of daily foods
with their body-values, which are close-
ly adhered to by the dietitian in her
daily work. Rodney H. Brandon.

 

 

 

 

 

 

:
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Ee a I IT I I I I GT I I I IIT GT IT IT IT IT OT IT ae I CT TIT I I I I ey

Forty-ninth Anniversary MICHIGAN

 

TRADESMAN

83

 

FOI I III II III II ISI II IIIS IIIA I IIIS ISDS ISSSS SSIS AISI SSSSSAS

MICHIGAN’S
Largest Packers of

WHOLE COOKED CHICKEN

And Chicken Products
Also

FROZEN FRUITS
STOWE - MAHRLE CO.

Three Rivers, Mich. “COUNTRY HOME:”’ Brand

OOOO oo ooo bo a
PIII AIAAADAADAAA AAA AAD AAAAA AA AC

FARGO OOO OOOO OOO OOOO OURO OOOO OOOO OOO OOOO. CE

 

ote

ee

SEVENTY YEARS
OF

DEPENDABILITY
SHERWOOD HALL CO., LTD.

GRAND RAPIDS

Automobile Supplies
Electric Appliances
WHOLESALE ONLY

Radio

 

 

 

 

site.

Added Sales With
Hekman Grahams

HEKMAN’S delicious honey-flavored Graham Crackers are
a profitable, quick-selling item every grocer should handle.
They top all other brands for popularity. Even people who
never knew they liked Graham Crackers, revel in the fresh,

crisp goodness of HEKMAN’S.
HEKMAN Grahams will be advertised

Arrange now for your

During November,
state-wide in leading newspapers.
deliveries so you can cash in on this advertising direct to your

customers.

y)

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HEKMAN ” BISCUIT COMPANY

GRAND RAPIDS, MICH.

 

 

 

 

JOSEPH P. LYNCH, President
Originator of Lynch Sales

If you want to raise money

- reduce your stock -
or go out of business

——— ae

Joseph P. Lynch

JOSEPH P. LYNCH SALES CO.

HUNDREDS of some of the highest class retailers in
America have profited through the remarkable merchan-
dising ability of Mr. Joseph P. Lynch. He has developed
a sales plan which is exceedingly effective for its ability
to turn stocks into cash at practically a normal profit and
with no loss of prestige or good will.

This is a clean, proven plan that will turn your mer-
chandise into a bank account, regardless of business con-
ditions or the local situation in your town. You can put
your inventory in A-| shape—or if you wish to close out
your entire stock at a price which will give you close to
one hundred cents on the dollar, get in touch immediately

with Mr. Joseph P. Lynch.

He is a merchandising wizard who is recognized na-
tionally by some of the most prominent authorities as
being an outstanding figure in the special selling field.

Write or wire at once without obligation for full infor-
mation and details of the Joseph P. Lynch 10-day special
selling plan.

Peninsular Bldg., 150 Louis St.
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

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eihe.att.

 

 

 

 

MICHIGAN

TRADESMAN

 

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DOUGLAS MALLOCH

BROTHERS AND SONS

On a dirty floor at a slimy bar in the ante-room of
hell

I have seen them stand with a, devil's leer, I have
heard the tales they tell

| have heard them brag of the brutish things, I have
heard them boast of shame,

Till I longed again for the Jewish God, for the God
who smote with flame.

And I wondered much if there lingered still not a
dream of boyhood land,

Not a tender thought of a mother’s kiss or the touch
of a sister's hand.

For we wander far and the years go by and the
boyhood vision fades,

Yet we are the sons of the mothers of men and
brothers to all the maids.

And it is not there in the wild alone that the souls
of men forget;

In the house of pride, on the polished chair, where
the gilded ones are met,

I have heard the tale that is often told on the dirty
bar-room floor

While the idle smiled, and the lounger laughed and

the bestial asked for more.

 

For the thing we are is the thing we are, not the
thing in garments new;

And the coat that fits is the tailor’s coat, but the
man inside is you.

It is such as I, it is such as you, that have made the
jests and jades—

Yet we are the sons of the mothers of men and
brothers to all the maids.

Yea, the sons we are of a motherhood, of a mother-
love, divine,

And I cannot slander this mother of yours—if I do
I slander mine;

Yea, the brothers are of a sisterhood of the sisters
loved or lone,

And you cannot slander the least and say that the
world shall spare your own.

For a woman’s name and a woman’s fame they are
sweet and frail, as flowers;

But the strength to shield and the arm to wield for
the woman's name are ours.

Let the God-made man keep his God-made trust
till his life’s last twilight fades—

For we are the sons of the mothers of men and
brothers to all the maids.

Copyright, 1913, by Geo. H. Doran Co.

 

Forty-ninth Anniversary

 

 

 

 

 

 

Ay

 

7

i
¢

 

Forty-ninth Anniversary

ee
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MICHIGAN

  
 

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CIGARS

5 Cents - - 10Cents - - 2 for 25 Cents

OTHER BRANDS

First Cabinet - - - - - - 5 Cents
Pinzon - - - - +--+ -- = 5 Cents
Johnson’s Smokers - - - - - 5 Cents

ALL HAND MADE in a sanitary daylight factory.

TUNIS JOHNSON CIGAR CO.

GRAND RAPIDS, MICHIGAN

 

 

TRADESMAN

 

 

 

HOLLAND CRYSTAL
CREAMERY

HOLLAND MICHIGAN

 

 

Manufacturers of

Fancy Creamery Butter

Cash Buyers of

Cream

both individual shippers and
on the station plan

Write for further information

 

 

HOLLAND CRYSTAL CREAMERY

85

 

 

 

 

|

 

 

 

HART BRAND

Canned Foods
Michigan Products

GROWN EXCLUSIVELY BY
MICHIGAN FARMERS,

PACKED IN SEVEN MODERN
MICHIGAN FOOD FACTORIES

Distributed By Thousands

I}MICHIGAN RETAIL GROCERS

THE BRAND YOU KNOW BY HART
A Complete Line of Canned Fruits and Vegetables

W. R. Roach & Company, Grand Rapids, Michigan

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86

MICHIGAN

TRADESMAN

Forty-ninth Anniversary

 

CHECK UP ON STUDENT.

 

of Preparing Child To
Attend School,

After labor day every mother of
children of school age turns her
thoughts seriously to planning for the
year ahead. The long Summer vaca-
tion is over and boys and girls, eagerly
or reluctantly, are beginning to think
about school clothes, school books, and
all the activities which the school year
brings.

This Fall, more than any other with-
in Our memory, was a Fall of care-
ful, anxious planning for parents,
schools and communities. To the usual
questions of whether little Mary’s
tonsils should come out, as the doctor
recommended, or whether Jim should
not go to the dentist to have his teeth
put in order, is added, in most families,
consideration of how the family bud-
get can be stretched to cover the
nourishing food which the children
need, their clothes shoes and
school supplies.

Perhaps, if the family includes a boy
or girl of 16, 17 or 18 years of age or
older, the very serious question must
be faced of whether they can afford to
keep this older child in school at all,
or whether he should join the ranks
of those trying to find employment.

The first problem, I suppose, this
year as in other years, concerns the
child’s health. The Summer round-up
of the children, conducted for a num-
ber of years by the National Congress
of Parents and Teachers, has had for
its aim the examination of children
who are to enter school for the first
time, and the correction of any
remediable defects that were found.

Older children, also, need to have
teeth and tonsils, hearts and lungs,
nutrition and development, checked
over at least-once a year. For fam-
ilies who cannot afford to pay for
medical service clinics and hospitals
are stretching their resources to the
limit to supply free services.

In the small towns and rural com-
munities, the public health nurse may
be available for general inspection. of
weight and height and advice as to
how medical services may be obtained.
The maintenance of public health ser-
vices, hard though it may be in these
days of greatly restricted public rev-
enues, is more important than in pros-
perous times; for both parents and
children are suffering unusual strains
and hardships, both physical and
mental.

In planning family budgets on limit-
ed incomes, the food needs of growing
children present the most important of
all problems. Growth increases the
demand not only upon the quantity of
food but also upon the quality.

In order to provide the foods neces-
sary for health and growth, the diet
must contain first of all the protective
foods, such as milk, cod liver oil (for
young children), vegetables and fruit.
Every child every day needs from one
and one-half pints to one quart of
milk, vegetables or fruit, cod liver oil
for those under two years of age, and
plenty of bread, cereals andi other
energy and body-building foods.

Suggestions as to how this diet may
be obtained at minimum cost may be
secured from the Bureau of Home

Problems

and

Economics, United States Department
of Agriculture.

Many children cannot come home
from school for the noon meal and
planning for the school lunch becomes
a matter of importance. It is highly
desirable that at least one hot dish
should be added at school to the lunch
brought from home, which should be
carefully planned in relation to the
other meals, to satisfy the child’s
dietary needs. Suggestions as_ to
lunches can also be obtained from the
Bureau of Home Economics,

Faced with the problem of hungry
and ragged children, and of children
remaining at home for want of shoes
and clothes, many schools have as-
sumed the burden of supplying cloth-
ing and one or more meals daily.
Teachers have contributed large

amounts from salaries, which are often’

reduced in amount and in arrears,

The cost of school meals and cloth-
ing has been met in some cases wholly
from educational budgets. The cost
is more often shared between the
schools and relief agencies.

-Sometimes the relief work is financ-
ed wholly or in part by teachers’ vol-
untary contributions. Associations of
parents and teachers have a major
task in assisting in this phase of school
planning and in co-ordinating it with
the general relief work of the com-
munity.

The distribution of cotton through
the American Red Cross, much of it to
be made into clothing by local Red
Cross chapters, should relieve to some
extent the problem of clothing school
children. At the same time it calls for
a great amount of volunteer service in
making the garments.

Just as parents must make every
penny count, and are forced often to
see their children suffer serious priva-
tion, so communities are faced with a
major problem in maintaining school
services. When in our history was the
need for well-equipped schools, man-
ned by skilled teachers, open the
maximum number of hours, days and
months, as urgent as in this time of
major technological and industrial
change?

When we consider the problem of
surplus labor in one-industry com-
munities, such as the bituminous coal
camps, the only really constructive
suggestion is for training the young
people, and so far as possible their
elders, for other kinds of work. When
we consider the transient boys, of
whom tens of thousands are on the
road, looking for something they
never find, the only constructive
remedy is vocational training that will
keep them at home, and vocational op-
portunities for those who cannot be
returned home.

In the Children’s Bureau’s brief re-
port of surveys of the transient-boy
problem, it is said that “never before
have communities faced such a chal-
lenge to use to their utmost existing
facilities—to plan so that they may
offer to their restless boys and young
men the opportunity for activities that
seem to them worthwhile.”

This would mean diversifying and
enlarging school curricula; extending
class hours; making trade courses
available whenever possible; making
available for evening use by commun-

ity groups all the school equipment
for recreation and vocational-training
activities, and opening gymmasiums,
athletic parks and fields to wider
groups and more varied uses.

What did the schools do last year
in the face of these new demands? In
some cases school costs have been re-
duced by careful planning, without
curtailment of services. Often, how-
ever, the “ax” has been used ruthless-
ly, without consideration of the dam-
age done.

In general, one or more of the fol-
lowing measures have been employed
to cut school costs: Increasing the
number of children per teacher;
shortening the school term, postpon-
ing building programs, curtailing ser-
vices, reducing salaries.

One school district
funds for six, instead of the usual
eight months. A mass meeting was
called and the teachers said if they had
food and shelter they would complete
the school term without salary.

One citizen donated a supply of
home-canned fruits and vegetables;
another gave hams, another poultry,
milk, butter and garden stuff. Fire-
wood for the teachers’ house was cut.
The school went on.

Another side of the picture is fur-
nished by one county in which dis-
continuance of school nursing service
was followed by a drop in school at-
tendance and increased sickness among
children. Every parent of school
children is vitally concerned in the
way school budgets are cut, if slash-
ing is necessary, and in promoting
sound methods of school finance based
upon equitable systems of taxation.

School heads and taxpayers are ask-
ing more searchingly than ever be-
fore: What is education about? What
are we trying to accomplish in our
schools? Is our present program
shaped by tradition or by the needs
of our children? The fundamental
structure of public education they be-
lieve still to be sound, “the most prac-
tical expression of the American
dream of opportunity for all.”

had sufficient

What about the boy or girl of 15,
16 or 17, who is ‘hesitating about go-
ing back to school this year. It be-
hooves us all to consider most care-
fully before we encourage a boy or
girl to leave school in these times.

Employment opportunities for chil-
dren and young people have declined
enormously in the last two years.
Even though temporary employment
can be found, it is not likely that
steady work can be obtained. It is

extremely difficult to re-establish,
when a_ period of unemployment
comes, school habits and ties once

broken.

The schools should make every ef-
fort to prevent withdrawal of 16 and
17 year old boys and girls during a
period of unemployment by adjusting
the school program, in so far as pos-
sible, to the child’s capabilities and by
tapping all sources of economic aid.
School principals or student advisors
should be sure that children have an
offer of employment before allowing
them to withdraw from school.

Special classes should be establish-
ed to meet the needs of children who
leave school for work, and after
searching for employment in vain, are

unable to re-enter the classes they
have left, because they have fallen
behind in their grades. These classes
should be set up on a flexible basis as
to hours and curriculum, so that un-
employed minors could enter them for
any period of time, could pursue what-
ever lines of study are suited to their
capabilities and interests, and could
continue their search for jobs during
part of a day.

It is the community’s task to save
work for adults and to train children
for maximum usefulness and adapt-
ability to the changes in industrial or-
ganization and _ technical processes
which the future is certain to bring.
Thus, economic conditions point di-
rectly to the need of keeping young
people in school as long as possible, of
increasing, not curtailing, the length
of the school term, and of adding to
the number of hours a day the school
plant is in use.

Katherine F. Lenroot.
—_+-+____
Danger of Lockjaw From Gunpowder
Wounds.

People should have the best time
ever in celebrating Independence Day,
but they should show their patriotism
in some other way than by shooting off
blank cartridges or sending off other
explosives. There are plenty of other
ways of celebrating the National hol-
iday. These ways may not be as noisy,
but they are safer and saner.

Hospitals and health officers dread
Fourth of July accidents from fire-
works and other explosives because of
the danger of lockjaw that is associated
with them. Accidents of this sort usu-
ally result in deep-seated wounds in
which particles of dirt are crushed into
the flesh along with the wadding car-
rying the gunpowder.

The germs that cause lockjaw—or
tetanus, to give the disease its scientific
name—are practically always present
in dirt—street dirt and stable dirt. Un-
less very prompt action is taken—
sometimes even when it is taken—lock-
jaw may develop.

A person who has an injury of this
sort, no matter how it is caused,
should get to a doctor as quickly as
possible to have wound treated and so
that the doctor may administer tetanus
antitoxin to prevent lockjaw from de-
velopnig. The tetanus germs develop
very quickly in a closed wound.

So it is of the utmost importance
that the wound be thoroughly opened,
surgically cleansed and cared for, and
kept open. The preventive dose of
tetanus antitoxin should be administer-
ed immediately. To wait until symp-
toms develop may be too late.

Tetanus antitoxin for the prevention
of lockjaw is supplied free of charge to
physicians in the counties of Maryland
by the State Department of Health,
through the county health officers.
The larger quantities necessary for the
treatment of advanced cases are fur-
nished at cost. Dr. Robert H. Riley.

—_++.___

A store in Dayton, another in
Schenectady, transmit orders to em-
ployes and announcements to cus-
tomers via loud speaking systems. A
Newark store throws running an-
nouncements of prices and styles on
a prominently placed ticker screen.

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Forty-ninth Anniversary MICHIGAN TRADESMAN 87

 

 

 

 

 

 

 

 

 

 

   

 

 

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Some Samples of Bond and Stock Printing
BY THE TRADESMAN COMPANY
The reputation of the Tradesman company is now nation-wide. Clients in nearly every state in the union call
upon the company for this highly specialized work.
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The Tradesman Company operates a complete commercial printing plant, producing almost anything needed in
, Office, Store or Factory.

 

 

 

 

 

 

 

88 MICHIGAN TRADESMAN Forty-ninth Anniversary

THE COVER PAGE. By its Realm of Rascality the He is more interested in it than I am. Taking Chancse as Excessive Risk of
Tradesman has saved its readers mil- To hold steady under a strain. Noth- Life.

Feature Highly Appreciated By lions of dollars. Not only has its editor ing is as bad as it looks. An orderly A person who gambled $17,000,000

Tradesman Readers.

More than twenty years ago, when
it still was believed that there was
some profit in tilling the soil, a news-
paper woman wrote to a Southern agri-
cultural journal asking what kind of
matter it wanted. The editor made
this pregnant reply: We want articles
which will tell farmers how to make
money.

He hit the nail on the head. It
should be a main purpose with every
trade, technical or agricultural paper
to aid its readers in acquiring greater
skill and more efficient technique in
their calling, that they may get more
satisfactory financial returns.

Some wealthy men go in for fancy
farming. One may raise Arabian
horses, another may keep a herd of
thoroughbred cattle. Neither expects to
gain any money from husbandry. With
each his farm is his plaything. In the
same way some persons devote their
time to painting or sculpture, making
no attempt to sell their product. Sel-
dom if ever is there a similar dilettan-
teism in business.

A merchant may honestly feel that
a mercantile career is the place where
he fits in best, the place where he can
best maintain his family and at the
same time be useful to his fellow men.
But he never pretnds that he regards
his business as a pastime or a benev-
olence.

Most tradesmen are in business to
make a living. Those who have gotten
beyond this, still pursue their calling
for profit. True, there are times when
there is no profit and a business is con-
tinued at a loss until prosperity returns.
Occasionally a concern carries on for
quite a period on account of the
help. But such instances are sporadic.
There would be something anomalous
about going on indefinitely, buying and
selling, unless there were some mar-
gin to stick to the fingers.

How well the Michigan Tradesman
has all along understood the funda-
mental position of profits is amply
evidenced by the vast number of trade
articles published in its columns during
its nearly half century of service. Writ-
ten by men and women of actual ex-
perience, these articles have set forth
in every possible way every phase of
the great arts of buying, attracting
patronage, and selling merchandise.

These articles have been supplement-
ed by trustworthy market reports,
Trends of Trade and expert advice as
to when to purchase heavily of certain
staple articles and when to buy merely
hand to mouth.

In response to requests from sub-
scribers, the Tradesman editor has
written innumerable letters of well-
thought-out specific counsel in regard
to individual problems and difficulties.

He has rendered immeasurable aid
to his clientele of storekeepers by tak-
ing up expensive obligation and car-
rying it on to the courts of last resort
when there was infringements of their
rights by some powerful corporation,
or when some important legal point
was involved.

been always on the alert to help sub-
scribers make money and prevent their
being swindled out of it after it made,
but he has been ever ready with wise
warnings and admonitions about in-
vestments.

All these, taken together, have con-
stituted a great school of business and
finance, the only such school it was
practical for most readers to avail
themselves of. Like every successful
teacher, the Tradesman editor can take
justifiable pride in the achievement of
his pupils. -

So much for money made and saved.
But the Master said, “Man shall not
live by bread alone.” Happiness and
growth of mind and soul do not come
from showings of large gains on bal-
ance sheets. No man should be judged
by the size of his bank account. Every
merchant should have a life apart from
his ledgers and cash registers. The
Tradesman has realized all this.

Moreover, it has recognized that
storekeepers are great men in their
communities, influential leaders in
thought and action. Since this is true,
it is all the more essential that their
standards be high and their aspirations
clean. By the uncompromising tone of
its editorials and by its many articles
treating of morals, religion and public
welfare, constantly and consistently the
Tradesman has been an_ uplifting
agency, a bearer of light.

The feature which first strikes the
eye of the subscriber on the arrival of
this trade journal that is like no other
is the choice poem or prose selection
on the cover. There it stands, a gem
of helpfulness, sometimes brief enough
to be taken in at a glance, never too
long to be read in a few moments.

The quality and variety of these se-
lections, as well as their compass of the
whole range of human feelings, may
be seen by the following short selec-
tions from some ten cover pages. These
pages are taken, not in the order of
their publication, but just as they hap-
pened to come in the box where I keep
my collection of them.

On top is The Oath of the Athenian
Youth: “We will never bring disgrace
to this, our city, by any act of dis-
honesty or cowardice. We will strive
unceasingly to quicken the public’s
sense of civic duty. Thus, in all these
ways, we will transmit this city not
only not less, but greater, better and
more beautiful than it was transmitted
to us.”

Next, in sharp contrast but excellent
in its way is “It’s what a fellow learns
after he knows it all that counts.”

Third is a poem, Left Alone, which
cannot fail to touch all hearts:

It’s the loneliest house you ever saw,
This big gray house where I stay;

I don’t call it living at all, at all,
Since my mother went away

I tell you, the very lonesomest thing
In this great big world to-day

Is a boy of ten whose heart is broke
Because his mother is gone away.
This is followed by Ten Tested Rules

for Executives. I Am Resolved—”’
To remember that this my task is

God’s work more than mine, and that

oR EE Cr eR saa

plan and a definite goal may clear away
much confusion.

To give to my associates not orders,
but responsibilities and due credit for
results obtained.

Having done all these things, to de-
cide, and having decided, not to change
without good reason.

Now comes a soul-thrilling bit of
verse by Douglas Malloch, entitled, Be
The Best:

If you can’t be a pine on the top of
the hill,
3e a serub in the valley—but be
The best little scrub by the side of the
rill;
Be a bush if you can’t be a tree.
If you can’t be a highway, then just be
a trail;
If you can’t be the sun, be a star;
It isn’t by size that you win or you fail—
Be the best of whatever you are!

Things Divine, by Jean Brooks, is
next:

These are things I hold divine;
A trusting child’s hand laid in mine,

Rose-red dawns and a mate to share
With a comrade soul my gypsy fare,
A waiting fire when the twilight ends,
A gallant heart and the voice of friends.

Well may all of us heed the admoni-
tion, Tell Him Now:

If with pleasure you are viewing
Any work a man is doing,
If you like him, if you love him, tell him

now;

Don’t withhold your approbation

"Till the parson makes oration

And he lies with snowy lilies o’er his
brow

If he earns your praise, bestow it;

If you like him, let him know it;

Let the words of true encouragement be
said;

Do not wait ‘till life is over,

And he’s underneath the clover,

For he cannot read his tombstone when
he’s dead.

“Somewhere a woman” touches a

deep and tender chord:

Somewhere a woman watches, thrilled
with pride—

Shrined in her heart,
place with none;

She toils, she waits, she prays, ’till side

you share a

by side
You stand together when the fight is
done,
Oh, keep for her dear sake a stainless

name,
Bring back to her a manhood free
from shame.

Then, My Daily Creed:

Let me be a little kinder, let me be a
little blinder
To the faults of those about me; let
me praise a little more;
Let me be when I am weary, just a little
bit more cheery,
Let me serve a little better those
that I am striving for.

What could better awaken noble im-
pulses than A Prayer, which is the last
of the ten?

Let me do my work each day, and if the
Darkened hours of despair overcome me,
May I not forget the strength that com-

forted
Me in the desolation of other times.

Give me

A few friends who will love me for what
i am,

And keep ever burning before my vagrant

steps
The kindly light of hope; and though
Age and infirmity overtake me, and I
Come not within sight of the castle of
my dreams,
Teach me still to be thankful for life,
And for Time’s olden moments that are
Good and sweet; and may the evening
twilight
Find me gentle still.
* Ella M. Rogers.

If we can’t get what we want, let’s
make the best of what we have.

with the hope of winning $1 could ex-
pect to be questioned as to his or her
sanity. At the age of 35 we may expect
to live 17,000,000 more minutes. The
35-year-old driver who twists his car
out of a traffic line to pass others on
the brow of a hill rolls dice with death
at the ridiculous odds quoted above.

The man who sat beside me in the
movies last night gasped in horror and
took a death grip on my arm when the
heroine leaped from the cliffs to the
tocks below. He explained that the
news stories of suicides by leaping
from skyscrapers made him ill; he cov-
ered his eyes as the hero races along
roof edges in pursuit of the villain.

Then minutes afterward he swung his
two-ton sedan out of the traffic line at
the brow of a hill, stepped on the gas
and gambled that no similar projectile
would come hurtling over the crest
upon him. Because he gained a whole
minute at the risk of 17,000,000, a self-
satisfied smile played over his face.

He did not shudder or gasp in horror
at his folly. He did not stop to think
that, had a collision occurred, the pos-
sible damage resulting would have
been equivalent to the potential de-
structive force of the fall of the auto-
mobile from a ten-story building.

The public is prone to glorify the
man who leans from the cab of an ex-
press train, hand on throttle, eyes glued
to the track ahead. The engineer of
the Limited can well be thought of as
safety personified, standing as he and
his associates do, between those scores
of helpless passengers asleep in the
coaches and destruction.

The traveler sees a certain romance
associated with the duties and responsi-
bilities of the man in the cab. The
safety worker. sees a marvelous and
and intricate system of safety devices
supplementing and checking his judg-
ment. Only a chosen few are allowed
to take out the Limited.

Witness the automobile drivers.
Young, old, responsible, irresponsible,
all take their places at the wheel and
guide two-ton weapons of destruction
onto the congested highways. There
are no rails to eliminate steering, no
signal towers and written orders for
them. No years of careful training are
necessary as in the case of the loco-
motive engineer.

To watch the track ahead is not suf-
ficient, for other cars dash upon them
from the front, side and rear. Death
hovers over the car and its occupants
a hundred times a mile while the driver
makes his split-second decisions.

When automobile drivers see in their
luxurious cushions the padded seat of
the locomotive engineer, and when they
see in their acccelerator the throttle of
the Limited, a better appreciation of
their responsibility will be had. When
those helpless passengers are seen in
the light of sleeping travelers in the
Pullmans of the night express, there
will not be so much chance taking.

Only when drivers agree that one is
a fool to risk those 17,000,000 remaining
minutes to gain but one, and then do
something about it, will any improve-
ment result? Walter J. Brennan.

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aa is that it is not what a man leaves, but what his heirs
; actually receive, that counts.

. Our STATE ECONOMY PLAN drawn to meet
- your needs may be the solution of your problems.

Se | The State of Michigan has made everybody’s Will,
eT and if you make no Will of your own, the distribution

de-

to- of your property will be made according to this law.
Michigan’s plan will probably not suit you, as it 1s aim-

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| ed at the average, and each individual has a different
a. situation to meet.

nd oe . .

. You have the privilege of making your own Will.
ce In any event, Will or no Will, your property pass-
“a es through some Executor or Administrator.

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‘a Under the Grand Rapids Trust Company plan,
a , naming this Trust Company, as Executor and Trustee,
s you provide an organization experienced in handling
nd hundreds of estates to carry out your wishes in every
. detail.

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c0- available and ready to act, with adequate responsiblity,

backed by ample resources of money and management.

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———

 

 

“PUBLIC ENEMY NO.1

 

Twetve hundred buildings a day— that
is the average toll of fire—* Public Enemy
No. 1.”

This loss, great as it is, would be far
greater but for continuous, ageressive fire
prevention work.

Mutual fire insurance companies have
taken a leading part in fire prevention
effort for many years and through this
effort a great army of mutual policyholders
has learned how to protect property from
the possibility of fire.

One direct result of this has been a
marked reduction of fire loss and this sav-
ing, under the mutual plan, has been
passed on to policyholders in dividends—
millions of dollars annually—a substan-
tial part of his insurance premium to the
individual policyholder.

The sound protection and the consider-
able saving in cost that is made possible
by the mutual plan of insurance has ap-
pealed to thoughtful property owners for
well over a century and a half — never
more than now when it is so necessary to
keep every item of overhead cost down
to a minimum.

American property to the extent of over

40 billions of dollars is protected against
fire under mutual policies. Any property
owner not mutually protected will find in-
terest and value in a booklet outlining the
history, principles and methods of mutual
insurance. It will be sent free on request
with no obligation or solicitation. Address
the Federation of Mutual Fire Insurance
Companies, Room 2100-M, 230 North
Michigan Avenue, Chicago, Illinois.

An Unmatched Record of Stability

Mutual fire insurance has been carrying on in
good times and in bad, for 180 years. How suc-
cessfully may be judged from the fact that the
75 companies comprising the Federation of
Mutual Fire Insurance Companies paid divi-
dends to policyholders, amounting to $15,239,-
744.00 in 1930, and $17,639,835.00 ip 1931—
the largest dividends in their history. This in
addition to maintaining full legal reserves.

The policyholders of these companies in the
last two years, therefore, enjoyed a reduction of
nearly thirty-three million dollars in the net
cost of their fire insurance.

Six of the Federation companies are over 100
years old; fifty-four have more than half a cen-
tury of corporate existence.

Mutual fire insurance has grown with the na-
tion from its beginnings. The depression years
have accentuated its fundamental soundness.

MUTUAL FIRE TNSURANCE

FEDERATION OF MUTUAL FIRE INSURANCE COMPANIES

Nation-wide Representation and Service

An American

 

Institution

 

FIRE—“Public Enemy No. 1” has destroyed property

to the extent of over five billion dollars in the last ten years.

  

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