: ip ; Z J = Y Sy sé KOEN ESE CoPUBLISHED WEEKLY ¥ 772 SNC vp veere ENE wa SSS AIO SOO SOLE Fiftieth Year x2 AY Qhyywa bS4 ASY, (Ray a es Ne ers G 6) ‘ iN _—" ba DO Oe S. aN ov | : } EN wee 1c Be Ry 3 SG ps ws CER aed ee mA \\ ue SNe eeor neg TRADESMAN COMPANY, PUBLISHERSEX<= 4 R aS i) 1 NYG mG ; C Re G oS (yp Ss bs aq SSTSICE. —~s SSS mn ono Aah, Adelie le a i i i! SSO a I FF TT eT I TT eT TS OT OT a Ty TT TT I I a TT TT I TT a IT Ie IT Ie ae WALKING AT NIGHT My face is wet with the rain But my heart is warm to the core, For I follow at will again The road that I loved of yore; And the dim trees beat the dark, And the swelling ditches moan, But my heart is a singing, soaring lark, For I travel the road alone. Alone in the living night, Away from the babble of tongues; Alone with the old delight Of the night wind in my lungs, And the wet air on my cheeks, And the warm blood in my veins; Alone with the joy he knows who seeks The thresh of the young Spring rains, With the smell of the pelted earth, The tearful drip of the trees, Making him dream of the sound of mirth That comes with the clearing breeze. ‘Tis a rare and wondrous sight To tramp the wet awhile And watch the slow delight Of the sun’s first pallid smile, And hear the fields breathe again And see the far woods turn green, Drunk with the glory of wind and rain And the sun’s warm smile between! I have made me a vagrant song, For my heart is warm to the core, And I’m glad, oh, glad that the night is long, For I travel the road once more, And the dim trees beat the dark, And the swelling ditches moan, With the joy of the singing, soaring lark I travel the road, alone! Amory Hare. Pe ae ae ee a ae a a ee ee a ae a ee ee ee ee ee ee ee a a a ae ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee a a Quaker Brand Products Quick Selling Dependable Merchandise Recognized and accepted by the consuming public for Quality and Purity Quaker Products produce increased sales and have proven to be a wonderful asset to the retailer A partial list of the many Quaker Brand Items Apple Butter Jelly Ammonia Jelly Powder Brooms Prepared Mustard Canned Fruits Pickles Canned Vegetables Salad Dressing Canned Meats Peanut Butter Coffee Salt Cocoa Spices Tea @ e SOLD BY INDEPENDENT MERCHANTS ONLY LEE & CADY BUY ONLY MICHIGAN MADE BEET SUGAR When you insist on Michigan Made Beet Sugar, instead of foreign made sugar, you are spending your money to help thousands of Michigan wage earners and thousands of Michigan farmers. At the same time you are contributing your bit to the general prosperity of your state. What Michigan Makes—Makes Michigan Michigan Made Beet Sugar is available in 5-10-25 and 100 Ib. sacks. For sale at all grocers. Farmers and Manufacturers Beet Sugar Association Bay City, Michigan I FT EF I GE GO GF GI AGT AGT GI AGT GT LG GT GE GE GT GT GT GI GT GT GI GT OG GT GE GT” GT GT afte stm ale oie cin se sie stn se sn cin sn ce ote shes she se,tie,.tte, ate. in. sin ctiitinnctilitincitiineatthitns ll li al a el el a ee ee ee el el ll i el Added Sales With Hekman Grahams HEKMAN’S delicious honey-flavored Graham Crackers are a profitable, quick-selling item every grocer should handle. They top all other brands for popularity. Even people who never knew they liked Graham Crackers, revel in the fresh, crisp goodness of HEKMAN’S. During November, HEKMAN Grahams will be advertised state-wide in leading newspapers. Arrange now for your deliveries so you can cash in on this advertising direct to your customers. rt A cna’ NETKe : r | Weg Vel -2 ___ Vhirteen New Readers of the Trades- man. The following new subscribers have been received during the past week: E. W. Kowalski, Grand Rapids. Nell Bronkema, Grand Rapids. Zuiderhoek Coffee Co., Grand Rapids Victor Futrelle, Grand Rapids. L. V. Nelson, Grand Rapids. I. Wepman, Grand Rapids. Peck’s Drug Store, Grand Rapids. L. D. Haigh, Grand Rapids. Peter Joppe, Grand Rapids. S. Kielar, Muskegon. Grant S. Wirt, Hudson. Goodspeed Real Estate Co., Grand Rapids. Lee & Cady, Battle Creek. MICHIGAN TRADESMAN January 4, 1933 Lines of Interest To Grand Rapids Council. Another year has passed into history and such history it will make for the younger generation to cogitate upon in years to come. Its echo will become an American saga that will be related even unto the second and third genera- tion, losing none of its gargantuan hellishness. Only clear thinking, ini- tiative and the tenacity to hang on in the face of adversities has saved the Nation. Singleness of purpose, pride in home and country, an aversion to failure has driven the Anglo-American onward in a seemingly hopeless task of disentangling the country from the brambles of a business depression that has never had an equal. Many of us remeniber many depressions, especially that of 1893, but they were nothing compared to our present situation. There is no doubt but what this pres- ent condition is magnified due to our mode of living the past several years. Thirty or forty years ago we could take it on the chin and still stand up and look for more because we had not been fed on pap, cradled in the lap of luxury, if you please, but were used to hardships and the absence of plenty. No great factories pushed their gigan- tic stacks heavenward, palaces of amusements were non-existant, trans- portation was slow, but sure, and no great dailies with screaming headlines help drive us into a retreat from which friendly overtures could not recall us. Grey haired and business-wise men pulled us from the debris and we were quick to rebuild on greater and sound- er foundations. Quicker then than now because there was less to repair. Our task to-day is vastly different, extreme- ly harder to accomplish desired re- sults. Teeming millions must be con- sidered, billions in valuation must be readjusted and millions of feet of floor space must be dusted off before there is a clear pathway ahead. The absence of cynicism and the presence of urbane demeanor will prevail over the existing evils. Those afflicted with ignis fatuus will never be contribut- ing factors in our recovery. Here looms a question that may be more definitely answered after the lowering clouds have been wafted away on the breezes of normalcy. Will the grey haired, ex- perienced, conservative business man be the savior or will the young, im- petuous, unseasoned, inexperienced, college man brush the blanket of de- pression aside with a gesture of deri- sion and set the country back upon a pedestal from which mighty tremors and violent quakings will fail to shake it? Previous to the present debacle it came to where a tinge of grey at the temples was a valid excuse for the dismissal of a valued and trusted em- ploye and a barrier to him when seek- ing employment elsewhere. Why? Be- cause the efficiency expert, whose ex- perience had been gained through books and who was a disciple of theorism, said the head at forty had passed its usefulness and that younger men must be injected into the Amer- ican business scheme in order to progress. No doubt it is noticeable that with the going of experience, that was not learned by rule of book, so went the business. With the retreat of con- servatism and the advent of soul thrilling, life taking speed and_ hecti- cism, things took on a different face and when it changed to that counte- nance which defied conventionalism, the good ship veered from her course in the trade winds and was cast upon the rocks of depression as a sacrifice to the whims and wiles of curmudgeons who, through lack of experience, failed to note the direction of the prevailing It is true. There aren’t any churlish, carping, idiosyncracies to be satisfied in the accusation, the truth of the statement is apparent. Many a dad has stepped aside so that son, with a new sheep-skin, might step in and inaugurate new principles, new ideas and new methods only to step back in later and untangle the snarl that had resulted. There isn’t any question but what experience will be called upon to lead us out into light and crowns of grey will wield the sceptre of common sense and guide the welfare of our various enterprises out of the chaotic condition in ‘which we find them to- day. The old, experienced, long wind- ed hound will stick to one track and bring the game around with surety while the young dog rushes hither and yon trying to run every rabbit in the swamp. When the chase is over, the old dog lies down and drifts into a dreamless sleep while the pup whim- pers and jerks in his fitful slumber. With the New Year in its swaddling clothes, bent on a career yet to be determined, let us mark a straight and true course for it through adhering to safe and sound principles in business and lean upon experience to guide us to that city which lies beyond the mountain range, that goal where once again we will be a satisfied and con- tented Nation with aversion to all things un-American and with the good sense to buy American goods from the independent dealer for the good of America. winds. Here is news! The big boss of the publicity department of Grand Rapids Council fell before the fierce thrusts of influenza and has been confined to his home for the past several days. When the old flu can down a physique like that of L. L. Lozier we of smaller dimensions had _ better watch our germs. Lee says the only comforting feature of the lay-in was the fact that the inclement weather promoted a de- sire to be indoors. Lee expects to at- tack the New Year with renewed vigor and be able to show a marked increase in business over last year. That is the spirit we all should show because as we all do so will the new era be. Many traveling men and electrical goods dealers throughout Michigan will regret to learn of the death of Stephen MacNiel of 418 North avenue, Grand Rapids. Steve, as he was fa- miliarly known, traveled Michigan ter- ritory for several years. He represent- ed the C. J. Litscher Electric Co. as salesman, later being made treasurer of the company. Steve was liked by all know knew him. He was conscien- tious in his work, square in his deal- ings and always displaying a sunny disposition. He was always ready with a supply of wit and humor and never too busy to lend a helping hand where needed. The fraternity has lost a val- ued brother and his family a devoted husband and father. Readers of these columns who knew Steve, all unite in extending their heartfelt sympathy to Mrs. MacNiel and family. Don’t forget the U. C. T. meeting, Saturday, Jan. 7. The meeting will be called to order at 8 p. m. sharp. Paul Schmidt has returned to Grand Rapids after spending several weeks in Flint. Paul closed out a jewelry and radio store during the month of De- cember. An optimist: a man who goes look- ing for lodgings with a trombone un- der one arm and a saxophone under the other. The Ladies Auxiliary of Grand Rapids Council will hold a 1 o’clock pot luck luncheon at the home of Mrs. Charles Ghysels, 804 Scribner, Tues- day, Jan. 10. The luncheon will be followed by bridge. All U. C. T. ladies are invited and are privileged to bring friends. The proceeds of the party will go to the widows and orphans fund. Mr. and Mrs. A. F. Rockwell spent the holidays with Mrs. Rockwell’s folks at Howell. Council leader H. Fred DeGraff held a meeting Saturday afternoon with his crew managers of the team work group at the parlors of the Herkimer hotel. Plans were formulated and discussed for team work activities for the new year. This group has done valuable service in the past year and their pro- gram for the future calls for bigger and better things. W. C. Harper of Oakwood Manor, has recovered from a badly burned finger and has sent in his final papers to Columbus. Council members are glad to learn that the injury did not prove more serious and that the New Year finds brother Harper ready to assume his regular duties. A pessimist remembers the lily be- longs to the onion family, an optimist that the onion belongs to the lily family. Ingratitude is not only a failing of the human race but of the animal king- dom as well. It is a question these days as to whom one can turn for gratitude. Jimmy Malloy has about come to the conclusion that any Sa- maritan act is not. justifiable if one expects to receive any thanks for the deed done. He has declared that some acts of Samaritanism must be handled with gloves if one expects to come through without being worsted in the act. Jim with all his good heartedness and tender feeling for the suffering, attempted to resusitate an injured squirrel that had been struck by a car. When Jim picked him up, instead of the sqiurrel being thankful for the kind act, he deliberately bit his rescuer. We understand that after the atmos- phere had cleared, several witnessed James looking for a first aid station and counting the days until the season opened for squirrel shooting. The first casualty of the Yuletide has been reported for these columns. A bountiful Christmas dinner with all the trimmings proved a boomerang to Al DeHaan. He thought his capacity was sufficient unto but found he had overestimated the amount that could be digested with ease. To make a short story of a short illness, Al just naturally had an attack of acute in- digestion to remind him of his indis- cretion. R. E. Groom and family entertained friends at a New Year party Saturday night. The party was strictly a New Year gathering because the New Year had been ushered in when the crowd gathered. Most all of the well wishers said hello to the milk man when they returned to their various homes. If all New Year’s resolutions were placed end to end they would be broken. H. R. Bradfield and family spent the New Year vacation with Dr. and Mrs. Bolender, of Detroit. Charles Nuthall, of 817 South West- nedge, Kalamazoo, a member of No. 131, is reported on the injured list. We have no particulars as to the extent of his injuries as the report came to the Executive Committee from head- quarters at Columbus. Harry Nash made a business trip to Chicago last week and reports that his contract for the New Year is highly satisfactory. Harry represents’ the Chinese-American Food Products Co., of Chicago, and they market the cele- brated Shanghai brand of Chinese food. Mrs. H. H. Godfrey has been re- moved from her home to the O’Keef Sanatorium for a serious operation. Her condition is reported as favorable. The Council members sincerely wish her a speedy recovery. Bryon S. Davenport, of 811 Fair- mount, representing Lee & Cady, had the misfortune to slip on the walk in front of his home and Suffer severe bruises and shock. No bones’ were broken. but he suffered a sprain to an arm as he tried to break his fall. We sincerely hope is soon able to re- sume his duties as salesman for the popular grocery house. The New Years eve party, held at the Browning Hotel Saturday evening, proved to be a huge success. A large crowd attended and enjoyed the boun- tiful eats served at the buffet luncheon and the wonderful music furnished by a band composed of students of the University of Michigan. Everyone en- joyed themselves and sang praise to chairman R. E. Bentley and his able committee. Sickness among many of the members kept several from attend- ing. This is the third New Years party sponsored by the Council and they have proved a popular attraction to those who enjoy kicking the old year out and welcoming the New Year in. Don’t forget the U. C. T. meeting night. The Ladies’ Auxiliary will hold their meeting at the same time. Be on hand Saturday evening, Jan. 7. Both meetings called at 8 o’clock sharp. An author has made a list of ‘the world’s ten worst writers. But surely there must be more than ten of them. Scribe. Si RG RR: STIR HA January 4, 1933 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Ellsworth, Dec. 28—I notice by the Tradesman that a number of dealers have had trouble with the Simplicity Pattern Co. We had our patterns increased un- til there wete more than double what we agreed on and we refused to ac- cept any more patterns and informed them that when they gave us orders to return patterns we would settle our account with them --ith the returned merchandise. This does not appeal to them, as they would rather have us keep the old out-of-date patterns and have us pay them right up to date. Klooster & Co. Reeman, Jan. 1—We would like to tell you about some of our crooked jobbers and dealers, one of them the Burns Produce Co., butter and eggs, Muskegon. On June 29, 1932, this Mr. Burns had an account with us for a small amount and asked for more credit, which, we, of course, knowing his cir- cumstances, refused. He then offered his two ford trucks as security, which we accepted. A paper which stated as follows, was made out, and witnessed by three parties. The titles of the trucks were signed over to us and notarized the following day: “This is to certify that this 29th day of June, E. N. Burns, hereby gives title and ownership of the ford trucks as fol- lows (description) to the Reeman Creamery Co. for security to the amount of $250 on an open account and stating we will return same titles upon payment in. full. About two weeks ago we found that Mr. Burns was going down instead of up. We found his car had been mort- gaged, also his furniture. Our secur- ity was to be held for ninety days MICHIGAN only, also we had his checks returned for payment of butter. We then de- manded payment of at least part of the account and were not able to get any- thing but promises. After two weeks we demanded the trucks which he agreed to turn over to us at any time he would not fulfill his payments. He would not give us the trucks, so we had replevin papers made out by our attorney. When we arrived with the sheriff the said trucks were con- cealed for several days. Our _ prose- cutor would not give us a warrant, even on demand of ‘the sheriff on con- tempt of circuit court. Of course, all depended on his lawyer, our lawyer being out of town and the friendship of the prosecutor and the home lawyer. Furthermore the prosecutor had to go out of office Jan. 1, so he did not care or want to do any more work. Any- way the trucks were concealed long enough so as to go into bankruptcy. After that, of course, we could not touch the trucks any more and haye to try and obtain same through the Federal court. In between this time, of course, Burns Produce Co. had a chance to run the life out of the trucks and we will not be secured. Also titles of same trucks were in the meantime transferred to the Reeman Creamery Co. This was done before the bank- ruptcy. Could you give us any advice in this case, also let your readers know so as to be careful to avoid such crooked work? C. A. Kotthaus, Mer. Reeman Creamery Co. The case, as stated by the writer, is so mixed up that it certainly will re- quire the services of an expert lawyer to straighten the matter out. A ‘good way to avoid such mixups in the future would be to discontinue all relations with men who do not keep their word. The writer has never found it profit- able or satisfactory to put good money after bad. TRADESMAN Two Ways of Considering Fixed Assets. In considering the fixed assets of a company, investors should note on the balance sheet whether or not the land and buildings are being separately stated. The land may increase in value and the buildings depreciate at a very minor rate, but if the accounts are not separated, analysis cannot be properly made. Depreciation, as stated before in these articles, bears a close relation to the business of a corpora- tion. Investors should remember that the fixed assets of a corporation must be maintained, but the rate of depre- ciation varies in different industries and conditions. The average investor takes the arbitrary figure of 10 per cent. not including sources of raw ma- terials. If a company has one plant, it is impossible to keep its full value year after year because it depreciates as a whole. It is possible for a company to keep its plant in good condition and add new construction out of earnings and so balance the loss suffered by de- preciation. Usually, new construction out of earnings occur and unless a policy of depreciation is strict- ly followed, the plant will suddenly become obsolete and worn out. does not In accounting practice, the investor will find two distinct methods: one is to keep the assets at the original or stated value and set up a depreciation reserve on the liability side of the bal- ance sheet out of earnings to compen- sate for depreciation and obsolescence, the other method used is to charge off earnings directly against the assets 3 showing depreciation and obsolescence by each year showing a decline in the balance sheet of the original assets. There is a difference of opinion as to which method is theoretically the more adaptable to a company’s opera- tions. Many accountants prefer the first method because the assets are at all times visible with the reserves bal- ancing the loss through depreciation and obsolescence. Jay Hi. Petter. ee a ee A Business Man’s Philosophy. One Better Business Bureau says in its bulletin: “You are a good salesman because You have learned that never sold any merchandise perman- ently. you are a success. the invaluable lesson falsehood You have learned that it pays to play square with your customers. You that temporary profits gained by concealing truths or twisting permanent that interest is your. best have learned facts are You customer’s best Mever gains. have learned your interest. You have learned that you can best serve your employer by serv- ing his customers. You have learned not to knock your competitor nor dis- parage his merchandise. “That is why you are a good sales- man and that is why you applaud the Better Business Bureaus in their fight against the salesman who has not learned these things.” William ~~» Feather. A dressing table with electrical out- lets, a plate-elass mirror, and 4 design are com- bined in a new furniture unit for bed- rooms, dressing rooms, etc. lavatory of unique Here Are Some Facts of Interest About the Civic Auditorium Building site— 285 ft. by 342 ft. Size of building— 245 ft. by 279 ft. Floor space— 165,000 square feet (equivalent to 4 acres) Total cost __.$1,100,000 (not including land) Tons of steel used 1,800 Tons of stone used 2,500 Total carloads of material 225... 685 Contract completed in 814 months. if you have a building BUILDERS which we have erected elsewhere, are evidence WE BUILT.... The Grand Rapids, CIVIC AUDITORIUM E ARE proud of the job. And we are con- fident that every citizen of Grand Rapids who visits this splendid institution will be as proud of it as we are. We gratefully acknowledge our indebtedness to the people of Grand Rapids, to the City Commission, the various civic bodies which helped in planning and carrying out this project; to the architects for their attractive design and ideal interior arrangements of the structure, which is not only beautiful but provides the utmost in comfort, utility and convenience. We are happy to give full credit to all contractors and dealers who in any way contributed to the con- struction or adornment of the Civic Auditorium. And we express our thanks to every artisan, crafts- man and worker who helped to complete the monumental task. project in contemplation. We are equipped to carry out a building contract of any magnitude. The numerous structures, large and small, of our building ability. We respectfully ask you to consult us OWEN - AMES - KIMBALL CO. Grand Rapids, Michigan Entire Job Completed with No Fatality or Serious Acci- dent to Work- men or Public Total expended for Iahor 22 $250,000 Crew employed varied up to 350 men. Building is beautifully finished and decorated and has the most com- plete equipment of every kind considering the use to which it is destined. ENGINEERS 4 MOVEMENTS OF MERCHANTS. Pentwater—McMahon & Lyons suc- ceed Ralph Dukes in the grocery busi- ness. Alpena—The Fletcher Paper Co. has decreased its capital stock from $1,- 000,000 to $500,000. Plainwell—The Michigan Paper Co. has decreased its capital stock from $2,000,000 to $1,000,000. Lansing—The Reo Motor Car Co. has decreased its capitalization from $20,000,000 to $10,000,000. Grand Rapids—The Globe Knitting Works has decreased its capitalization from $1,662,970 to $1,362,970. eBnton Harbor—The Combination Boiler Co. has decreased its capital stock from $90,000 to $21,000. Iron Mountain — The Von Platen- Fox Co. has decreased its capital stock from $2,500,000 to $1,250,000. Eaton Rapids — Horner Brothers Woolen Mills has decreased its capital stock from $750,000 to $500,000. Detroit—The Spaulding Electric Co., 1344 Michigan avenue, has decreased its capital stock from $172,500 to $50,- 000. Detroit — The National Pharmacal Co., 3835 Scotten avenue, has decreas- ed its capital stock from $100,000 to $50,000. Bay City—The Bay City Industrial Service Co., 114 Center street, has de- creased its capital stock from $165,000 to $27,500. Detroit—The American Lumber & Coal Co., 5172 St. Jean avenue, has de- creased its capital stock from $150,000 to $56,250. Detroit — The Satndard Stained Shingle Co., 6500 Six Mile Road, has decreased its capital stock from $50,- 000 to $10,000. Detroit — The Eastlawn Accessory Shop, 14114 East Jefferson avenue, has decreased its capital stock from $10,- 000 to $5,000. Kalamazoo—The Kalamazoo Rail- way Supply Co., 1827 Reed street, has decreased its capital stock from $600,- 000 to $300,000. Grand Rapids—The Exide Battery Service, Inc., 327 Jefferson avenue, has changed its name to the Battery Sales & Service, Inc. Detroit—Ohakara, Croitori & Co., Inc., 1346 Theodore street, undertak- ers, have changed its name to Ohakara, Kirincich & Co. Detroit — The Elite Laundry Co., 2624 Elmwood avenue, has been incor- porated with a capital stock of $10,090, all subscribed and paid in. Howell—The William McPherson Jr., Estate, Inc., timber and mineral lands, has decreased its capital stock from $1,000,000 to $500,000 Grand Rapids—The Fifteen Hundred Union Avenue Corporation, 1500 Union avenue, has changed its name to the Automatic Musical Instrument Co. Detroit—The Diebolt Service Co., 11333 Woodward avenue, dealer in plumbers’ supplies, has decreased its capital stock from $10,000 to $2,000. Detroit—The Charles A. Berkey Co., 35 West Grand River avenue, whole- sale and retail jeweler, has decreased its capital stock from $50,000 to $5,000. Muskegon — The Square Clothing Co., 349 Western avenue, dealer in MICHIGAN clothing for men and boys, has de- creased its capital stock from $54,000 to $43.200. Lansing—May Brothers, 235 South Washington avenue, dealer in clothing, furnishings and hats for men, has de- creased its capital stock from $50,000 to $18,000. Grand Rapids— The Gordon Gene Ultra Stores, Inc., 612 Association of Commerce building, has changed its name to the Consolidated Equipment Sales Corporation. Detroit—The Wayne Funeral Home, Inc., 604-10 Macomb street, has been incorporated to conduct an undertak- ing business with a capital sotck of $1,500, all subscribed and paid in. Grand Rapids—The Veneer Works Liquidating Co., 549 Alabama avenue, N. W., has been incorporated with a capital stock of 2,500 shares at $20 a share, $1,000 being subscribed and paid in. Wyandotte—The Wyandotte Food Market, Inc., 2929 Biddle avenue, has been incorporated to deal in groceries and meats, with a capital stock of $10,000, $4,000 of which has been sub- scribed and paid in. Detroit—The Kosher Produce Cor- poration, 8620 12th street, has been or- ganized to conduct a Kosher meat market, deal in meats, poultry, etc., with capital stock of $50,000, of which $16,100 has been subscribed and $12,- 618.90 paid in. Detroit—Alter Shrier, wholesale and retail dealer in fruits and vegetables and produce, has merged the business into a stock company under the style of A. Shrier & Sons, Inc., 4718 Gilbert avenue, with a capital stock of $3,500, all of which has been subscribed and paid in. Bay City—The Peerless Oil Co., 200 Columbus avenue, wholesale and retail distributor of petroleum products, has merged its business into a stock com- pany under the style of the Peerless Petroleum Co. of Bay City, with a capital stock of $40,000, $31,400 being subscribed and paid in. Holland—Roy Pringle, formerly of Grand Rapids, who has represented the Holland Furnace Co. for some time at Crown Point, Ind., has been pro- moted to the management of the branch at Hammond, where he will have thirty-five employes under him. Mr. Pringle is conceded to be one of the most expert furnace authorities in the country. Detroit—To fill the vacancy in the board of directors of Parke, Davis & Co., caused by the death of Henry Ledyard, John B. Ford was elected at a recent board meeting. Mr. Ford is president of the Michigan Alkali Co., president of John B. Ford & Co.., pres- ident of the Huron Portland Cement Co. and is connected with other im- portant corporations. Holland—A policy of economy has resulted in the release of George Dauchy as manager of the Warm Friend Tavern, Arthur W. Wrieden, chairman of the board of directors, announces. John Hefner, who has been chief clerk of the hotel since its open- ing. will succeed Dauchy. Hafner also will serve as clerk. Mr. Dauchy, who came to Holland in 1930 from the Me- TRADESMAN dinah Athletic Club in Chicago, will return to Chicago. Saginaw — The Grocers and Meat Dealers Association, following the plan of last year, withheld all basket dona- tions to the needy families until after the first of the year and the passing of the holiday season, because it has been found that with organized agencies distributing supplies there is likely to be a duplication of effort. Members have installed boxes and barrels in their stores for collection of supplies. Walter H. Loeffler, manager of Loef- fler Bros., is president of the Associa- tion. Lansing—Papers have been filed with the state banking commissioner increasing the capital and surplus of the People’s State Savings Bank, mak- ing the bank one of the strong and outstanding banking institutions in the city. The capital has been increased from $100,000 to $150,000, and the sur- plus has been increased by the addition of $150,000, making the total surplus and capital exceed $300,000, after set- ting up depreciation and reserve for possible losses. The increase in cap- ital stock surplus was provided by R. E. Olds. Saginaw—Funeral services were held Tuesday for George A. Alderton, 89 years old, prominent business leader, who died at his home Sunday. Mr. Alderton was active in business here for more than half a century and at his death was president of the G. A. Al- derton Co., wholesale grocers, was president of the Melze-Alderton Shoe Co., and a director of the Second Na- tional Bank & Trust Co. He was for- merly president of the Commercial Na- tional Bank and was actively engaged in the lumber business late in the Nineteenth Century. He is survived by four children, A. A. Alderton, E. D. Alderton, C. W. Alderton and Mrs. Cora M. Morgan, all of Saginaw, and a sister, Mrs. Katherine Fillmore, of Ann Arbor. Lansing—All merchants and every other person should be careful at this time in regard to cashing checks. This is the advice of police and bankers, as forgers are busy and a number of them have converted worthless checks into money this week. A new stunt has appeared this year. Forgers obtain a blank check or in some way acquire a check from some of the smaller indus- trial plants of the city. Fake checks are then printed from these originals, and signatures of officers of the com- pany are forged. The check appears to be a pay check and is presented gen- erally by a man who appears to be a mechanic, or a woman who might be mistaken for a housewife, cashing the check to do a little Christmas shop- ping. Lansing Stamping Co.’s checks are being reprinted and a number of them have been cashed. Bank of Lan- sing discovered one Saturday. The paying teller, however, held up the check as the printing was crude and words misspelled. The checks are gen- erally presented when clerks and man- ager of a store are busy and would not scrutinize the check carefully. —_++-___ The man who only half tries doesn’t even half make good. January 4, 1933 Manufacturing Matters. Detroit—The Towne Robinson Co., 5736 12th street, manufacturer of screw machines, has decreased its capital stock from $40,000 to $20,000. Walled Lake—The Lakeside Prod- ucts Co. has been organized to manu- facture and deal in dairy products, beverages, ice, etc., with a capital stock of $15,000, all subscribed and paid in. Grand Rapids — The Thirty-Three Commerce Corporation, 500 Michigan Trust building, has been incorporated to manufacture and deal in novelties, auto accessories, etc., with a capital stock of $1,000, all subscribed and paid in. Lapeer—The Lapeer Wood Products Co., manufacturer and dealer in boxes, crates, veneer, etc., has been ineorpo- rated with a capital stock of $5,000, of which $2,500 has been subscribed and paid in, Lansing—The one industry that has been operating night and day in Lan- sing for the past three months has closed for the season. The last beet has been sliced and the last pound of sugar manufactured and bagged at the Lansing sugar plant. The revival of the sugar beet industry in the Lansing area has accomplished all that was promised for it and more, it is claimed. Now, as pointed out by the North Side Commercial club which worked on the proposition two years, the big task is to keep the industry alive, buy Lansing-made sugar and to work to- ward the end of opening the factory again next year. The campaign was one of the liveliest in the history of the plant. Records show that 224,000 hundred pound bags of sugar were produced by the plant. A total of 22,- 475,000 pounds was actually manufac- tured, however, but some of the prod- uct was converted into powdered sugar for confectionery purposes. Eighty-four thousand tons, net, of beets were sliced during the campaign which gave 300 men 96 days work. Average tonnage per acre was 10%, an exceptionally heavy yield. The factory and yard employed 250 men, office or- ganization 20 more, and 1,200 men were given labor in the fields. The total gross payments on beets at $4 per net ton will equal $336,000. Largest beet check to any grower was $1,074 which represented net cash after de- ducting all expenses and at the rate of $4 a ton. There was no intimation this week that the Eansing Beet Grow- ers Association, which was incorpo- rated, would continue its existence nor that the Crystal White Sugar Co. would again enter into a contract to operate the plant, —_—_~e-<-__ An insurance company is writing a lot of new small policies these days through an old savings bank idea. Small banks are distributed to policy holders with requests that they drop in a certain sum daily. Banks are picked up quarterly for collection of premiums. The bank used has a dial on the back, which, turned to the age of the policyholder, shows the exact monthly cost of insurance, cash value after a certain number of years, etc. On the face is a place for inserting a photo of the beneficiary. + i i ‘ § i 5 2aanepoenaimmmateasas: } January 4, 1933 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.65c and beet granu- lated at 4.50c. Canned Fruits—Some low priced offerings of California peaches have been heard around town from reput- able, but usually smaller packers who find themselves in need of cash from time to time. However, other Cali- fornia fruits have been holding up well, and in fact, are pretty generally Scarce, particularly in the more popu- lar grades. Hawaiian pineapple has been moving in a satisfactory way, with the national advertising showing increased consumer interest as reflect- ed in the movement of family sizes. Canned Vegetables — There been some offerings of corn from the Middle West, probably due to year- end liquidation, which have been rather below the prevailing market. Anxiety to sell some intermediate grades of peas has also been apparent in Wisconsin. On the other hand, Maryland tomatoes have shown a little more strength and gallons are re- ported in very good position. Fancy corn is held pretty well in Maine, but fancy refugee beans and sweet peas are in very narrow demand. Canned Fish—Canned salmon has not been very active here as far as Alaska grades are concerned, but the trade carries rather light stocks and the price tone is well maintained. Fancy salmon, one the other hand, is moving well in this market. have Dried Fruits—Dried fruit prices are holding within a narrow range as the new year arrives. There is not much shading of jobbers’ list prices and some at least are reported as carrying a rather broken assortment of goods. Some low prices, it is held, are merely quoted for effect, as the sellers in ques- tion may not have the particular fruit which they quote low. It seems to be generally agreed, however, that the benefits of lower prices which existed early in the fall in California are be- ing passed on to the trade, and in sev- eral instances spot fruit prices could not be replaced at present costs, be- cause of the relatively higher Coast market. Business continues rather spotty. There has been the usual dull- ness near the close of the year, which marks inventory time. Yet some good sized sales have been put through and more interest has been shown in Cali- fornia prunes. The outlook for ‘the early new year is for a good replace- ment business, with interest increasing as the time draws near when new buy- ing for shipment will reflect ‘the stronger position that has obtained on the Coast for some weeks past. The primary market, the foundation of the industry, has worked into a good posi- tion through correctives which were developed over the fall period. There is a better control of Thompson raisins with Coast advices hinting at advances soon, The prune pool and packers have the crop situation well in hand. Apricot stocks are now practically all out of the hands of growers. The only cloud over the primary market is the rather. more unfavorable export out- look by reason of higher tariffs in the United Kingdom and restrictions else- where, MICHIGAN Nuts—The market was quiet during the holiday pericd, as retaii out- lets had covered their needs earlier. However, buying was not up to sea- sonal proportions, and as a result re- placement buying is expected to assert itself at least in a moderate way. Prices are fairly steady aiter rather general declines which have occurred before the holidays. The shelled nut market was fairly active for the holi- days, but large confectioners have been substituting shelled pecans a lot for imported walnuts because of lower prices. Chaberts are showing up good quality as compared to Bordeaux. Later arrivals of Manchurians also are improved. now Olives—Consumers have completed their holiday purchases of olives. This demand was none too active, although some improvement over what it had been a short time back. Prices held steady, but with supplies in this area still quite generous there was no fear of an advance in spite of the strong position of the shipping market. Span- ish cables continued to tell of a short- age of new queens, but found the re- placement interest from this country small. Olive Oil—The market in Spain and Italy ended the year with quotations showing no particular chaange, but the undertone still somewhat weak. There is little confidence in the near future of the market, and as a result import- ers are covering their needs very close- ly. The demand is quiet here, but im- provement is expected soon. Pickles—Pickle sellers have been disappointed with developments to date. A few months back it was evi- dent that he new pack of dills would prove very light. Reports indicated a crop about 20 per cent. of normal. This failed to arouse consumers. Efforts to advance prices met with little success, since the lack of a good demand brought out competition in spite of the acknowledged shortage of good dills. Sweets likewise have been quiet and barely steady quotably. Rice—The rice market is quiet both here and in the South. The mills have closed down for the holidays and growers are not anxious sellers at to- day’s market. Better prices are looked for early this year. Millers’ stocks are not unduly heavy, but they have shown some anxiety to move milled stocks recently. Domestic distribut- ing centers are not heavily stocked and a good replacement movement is looked for early in the new year. Bet- ter export buying is also indicated. ——_+ + Review of the Produce Market. Apples—20 oz. Pippin and Red Mc- Intosh, $1@1.25 per bu.: Wagner, 85c @$1.25; Spys, $1.50 for No. 1 and $1 for No. 2; Baldwins, 75c@$1: Green- ings and Russets, 75c@$l. Bagas—Canadian, 60c per 50 tb. sack. Bananas—4'%4@5c per Ib. Beets—75c per bu. Butter—The market is fairly steady on the same basis as a week ago. Job- bers hold plain wrapped prints at 22%c and 65 lb. tubs at 21%c for extras. Cabbage—40c per bu.; 50c for red. California Fruits—Empress Grapes, $1.50@1.75. a TRADESMAN Carrots—35c per doz. bunches: 50c per bu. Cauliflower—$2.50 per crate contain- ing 6@9 from Calif, or Arizona. Celery—20@30e per bunch. Cocoanuts—90c per doz. or $5.50 per bag. Cranberries—$2.75 per 25 Ib. box for Late Howe. Cucumbers—No. 1 home grown hot house, $2.20 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C_ H. Pea from elevator _______$110 Fea tom farmer. 90 Light Red Kidney from farmer __ 1.50 Dark Red Kidney from farmer __ 1.25 Cranberry beans to farmer ______ 2.75 Eggs—The handling of fresh eggs will be placed entirely on a per pound basis by the leading dealers of Grand Rapids within the next two months. Retail dealers and consumers appear to warm up ‘to this new system. Job- bers pay 25c for 56 Ib. crates and 27c for 57 and 58 lb. Pullet eggs fetch 16c per lb. Jobbers sell candled fresh eggs at 28c. Cold storage are offered on the following basis: Me Cancled 25¢ Mo candied 22c Ciecks 22.57 21c Grape Fruit—Present prices are as follows: Florida, More Juice --_______.__$3.00 Plorida Sealed Sweet 3.00 ‘exas, @hoice = 2202 a5 Weems Pancey ... 3.25 Green Onions—Chalots, 60c per doz. Green Peppers—70c per doz. Honey—Comb. 5@6c per 1b.: strain- ed, 5 Ib. tins, $4.50 per doz.: 60 Ib. cans, 8c per Ib. Lettuce — In good demand on the following basis: Imperial Valley, 6s, per crate __$3.25 Imperial Valley, 4s and 5s, crate 3.2 Hot house 10 Ib. basket __._ 60 Lemons—The price is as follows: Or i $7.00 we Stet 7.00 S00 Ned Ball sce 6.00 oe et at 6.00 Mushrooms—28c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: P26 ee $3.75 1 S25 1/0 Oe ee 3.25 7\\) ee 3.50 AG eee ae 350 AO ee ee = 3.50 2S 3.50 624) 3.25 Red Ball, 50c per box less. Florida oranges are sold on the fol- lowing basis: 126 ee 25 Te 325 AG ee 3.25 UN 3.25 PRG 2 ee ee 3.00 2 ee ee ee 3.00 ZS eee 3.00 Jag ee ee 3.00 Onions—Home grown, 50c per bu. for medium yellow. Domestic Spanish, $1.50 per crate. Parsley—50c per doz. bunches. Potatoes—Home grown, 35c per bu. on the local market; Idaho bakers, 28c for 15 Ib. sack. 5 Poultry—Wilson & Company pay as follows: Peavy fawle =. ie hight iawis = Se Pies 8c Fight Broilers, 2 tha 7G Rock Broilers, 24 ths up 9c Tetley CC llc Geese 22 7c Radishes—35c per doz. bunches hot house. Spinach—$1.50 per bu. for Southern grown. Squash— Hubbard, $2.50 per 100 Ibs. Sweet Potatoes—$1.60 per bu. for kiln dried Indiana, Tangerines—$2.10 per box or bu. Tomatoes—Hot house, $1.10 per 7 lb. basket. Veal Calves = Wilson & Company pay as follows: Boney 6@7c Coe@ cL 5c Met 2. - oo ge —_+~-___ The Corner Grocer’s Want Book. FE. Ma butter and a loaf of bread and says she will pay you Saturday night”—maybe. wants a pound of 2. “Ma wants you to call Dr. Smith to phone to the factory and tell them pa’s sick and can’t come to work.” 3. “I want those two nicest bunches of grapes and that extra large grape- fruit there—they are for a sick friend.” 4. “Dad wants a couple of postage stamps—charge it on the bill.” 5. “Ma wants you to put the fruit salad in the ice box to harden—we don’t take ice this summer.” 6. The farmer wants a high price for his potatoes; the consumer wants them for nearly nothing. 7. The farmer wants the cheapest oleo, but wants a higher price for but- ter fat. 8. The wants a five cent candy bar for one cent. school child 9. His parents want delivery—credit and fancy quality — at chain store prices, or less. 10. Everybody wants prosperity, but only a few want to work for it. Sam Sugarsax. ————_> > __ Lansing—Many customers and de- positors of the South Lansing and North Lansing branches of the Ameri- can State Savings Bank have urged the re-organization committee to again open these branches when the parent hank finally opens its doors for busi- ness. The depositors and the re- organization committees have given the proposition serious consideration. The court and banking comnussioner, The parent bank owned both business and buildings of the two branches. The North side branch was completely sol- however, may offer objections. vent at the time the bank’s receiver was named. The South side branch, however, had suffered heavy with- drawals in the late fall of 1931. Wheth- er the East and West side branches, much younger units, will be considered is conjectural. The question of human welfare is not an question. It is a moral question. Our civilization per- economic ishes unless the great powers it has developed are directed by a greater moral force. 6 MUTUAL FIRE INSURANCE Concerning Fire Loss. With the national fire loss amount- ing to an average of approximately $500,000,000 a year. leaders in the in- surance field are turning their ; maxard acici tint nopemic in the: t10n inWard, asking that agents in their profession bear more strongly in mind ; id] Lo¢+ +i ‘ r Ce that they are not “peddlers ot policies, but professional underwriters. They sense a definite connection between this mounting loss and a hit-and-miss system too often employed by agents n pocketing commissions, without aking sufficient investigation of the risks, or the moral hazard involved. Actually, the figures for this annual in the past few for an extended period be- e - 4 the fact that prop- steadily de- CTty a es Dave peen so 4] 1. oe Ee creasing n tne iast three years, tne ire loss is really increasing alarmingly Th - Gre loss and rates € alter e mu aniG trate Tins i a Viclous CITCIC, according to 1 executives, with bill for carelessness in the end. When losses get out of bounds, the ance companies necessarily raise their r ae to remain solvent. Juries, sometimes disregard the merits of a case, but instead of the ying the en- t is again passed on to the higher rates. e company pa in the form of ires could be prevented, losses, rates most extra care would reduce could be lowered, and many people not carrying insurance would become good prospects ime they say, will not in- ely keep agents with consistent- ly unsatisfactory business, because it is 1 the resourc- Hence, their y salvation must « in perfecting 1emselves in selling and investigation a and in educating the public that through care, substantial financial benefits may be gained. - c With the large number of fires in the past months, especially those on farms, these facts and figures take interest. It is seldom carried to on added that enough insurance is cover actual loss and it is almost im- possible to prove that such fires are of an incendiary nature. With public opinion aroused on the matter of extra carefulness, it is to be hoped that many people will be able to benefit in the matter of reduced insurance rates. > -+--- Pay Up or Cancel. The time of the year is again ap- agent will get a home office proaching when the polite request from his that all due, and overdue, premiums shall be remitted by a given date or the insurance will be arbitrarily cancelled. The request practically means “pay up or cancel.” The agent who has worked hard to place the business on his books dismayed because his customer has not yet been able to pay up. The company on the other hand requires in order to make a better which is bad the money i financial showing, enough at best. In this matter the assessment mu- tual has it all over their premium writing fellows, for the contract of mutual insurance requires that the as- MICHIGAN essment must have been paid at the time of the fire or else the policy is void. This may work a hardship at times but the right thinking agree that the provision is fair person for in business a man is not entitled to any more than he pays for. The old established mutual plan of enough, assessment of policies to pay for losses may be old, and not so profitable to the intermediary between the company and the policyholder, but in these times of depression the plan is about as good The assessment mutual noti- fig s the delinquent poliyholder “pay up if you want to keep your policy in as any. force.” Some of the older insurance prac- tices may be more efficient than some of the new fangled devices introduced by a profit-making business. Mutuals need not be ashamed of their assess- ments for the insured can pay his as- sessment about as easily as his neigh- bor can pay premiums, when he can pay. ——__» ++ Rural Fire Protection Essential. A recent press dispatch from Ren- saelaerville, New York, recounts the loss of a hundred-year-old home which, with its treasured furnishings, was de- stroved by fire. It happens that the loss of irreplacceable articles was un- usually heavy in this case. Similar fires occur almost daily in rural sec- ions of the country, and in addition to the property, many lives are lost. Such catastrophies are becoming daily more inexcusable. They happen because of Jack of fire prevention meas- ures by the owners of the property and because of lack of fire protection meas- ures by the community. Good roads radiate in every direc- tion from most of our small towns and rural areas to-day. Each year farm fires claim a toll of 3,500 lives and cause $100,000,000 property damage. Motorized, standard fire apparatus, rural telephones and good roads have helped pave the way for better rural fire departments. The attitude toward a farm fire used to be one of fatalism. It was looked upon as one of those things which just happen, and about which nothing much could be done. But to-day this view- point is changing. Small communities and districts are joining together and installing at a central point modern fire apparatus that can quickly cover a wide territory. This, coupled with the telephone and good roads, is curbing the fire menace in small towns and on the farm. ——__~ ++ Hollow Ware Ordered For Sales. An active call for metal hollow ware for February sales provided an excep- tionally heavy volume of business for manufacturers last week. Buyers from mid-Western and Southern stores pur- chased pewter ware in retail price ranges up to $5 and ordered fair quan- tities of sterling silver to sell around $9.95. Nearby stores furnished ad- ditional business to selling agents by filling in stocks for immediate selling. They purchased goods in the cheapest ranges only and took little sterling ware. Regular Spring merchandise will be shown by manufacturers late this month and only sales goods will be in demand until that time, selling agents said. January 4, 1933 TRADESMAN Sharp Drop in Appliance Sales. Composure Dollar volume in the electrical ap- pliance industry fell from 20 to 25 per cent. this year, according to early esti- furnished by several leading producers. The decline was due chief- ly to differences in the price levels Of One cannot ever live alone 1931 and this year. Another factor, His heart a hermitage : Athwart each path is often strewn Een down to ripe old age— Those little, irksome, block-the-ways Which so perturb unguarded days, Upon the days when nobody cares I want to be my best Upon the days when unawares Unpleasing things protest Against the working of a plan Most cherished when the day began. mates producers said, was consumer imnsist- ence upon cheaper types of merchan- dise. Unit sales were equal to the previous year’s record. In medium and higher brackets, the loss in unit sales was heavy, but was more than If she suspect a plot balanced by a rise in demand for mer- Ds fe Gee ee sete chandise to retail for $5 or less, Serenity becometh one In whatsoever lot; Composure quite may be undone a To be at peace is my one prayer Milk oO : a oe At morn, at night the same; } lk can now be pasteurized by Within the breast have kindled there passing an electric current through it. __ Desire, and all a flame The : ee : From burning beacons on ahead a. 1S simple, compact, Which keep the footstep comforted. efficient. Charles A. Heath, Furi. STEAM AHEAD into 1933 Let’s go into 1933 using every ounce of available energy— to employ every means to make new customers and increase profits—to continue our present efficiency in the operation of our business. For 33 years the Federal Mutuals have exercised the greatest efficiency of operation. This coupled with care in selection of property insured has resulted in large annual savings on insurance costs for policyholders. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins.Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota 7 GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rass Mich. _ OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Net Cots OU Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer é ey | ! January 4, 1933 MICHIGAN TRADESMAN 7 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 3—Now that we are starting on the new year, we feel that we had much to be thankful for. We came through the old year right side up and, according to the new deal in politics, we have much to look forward to, The fact. that the past year has been a year of adversity does not mean that it has been a year of loss. The law of compensation is that for every loss there is a com- pensating gain. While most of us have had our losses in money, prop- erty and business, if we are honest with ourselves we will recognize that on the other hand we have also had great gains. Gains and losses are not always reckoned in material things and dollars. In fact our greatest assets lie in such things as health, friends, clear mental faculties and liberty of action under a form of government which is still the best the world has ever known, Prosperity inevitably leads to count- less abuses, which are harmful to our health and spirit. The evolution of the world is from one cycle to another. As it goes on we encounter the vari- ous phases of each cycle. We have a period of depression, then serious hard work, then growth and development, then prosperity, then avarice, license and carelessness and then depression again; and so the cycle keeps turning and, regardless of what we think about the present situation, the law is that out of this depression there will come a universal consciousness that the only abiding process comes from hard work, righteousness and earnest en- deavor. We are each of us but a pawn in the great plan of life. Troubles come and troubles go. Cycles come and cycles go and the world moves on to a better and better life. We-will follow the guiding star that is em- blematic of Christmas and in that we find our regeneration and hope for progress in this new year. Pred S. Shaw. manager of the Gamble, Robinson Co., was called to Sparta last Friday in response to a message announcing the serious 1ill- ness of his aged father. Earl Bellows, who has been a resi- dent of Grand Rapids for several years, has moved to Sault, Ontario, where he has opened a collection agency. He is well satisfied with the amount of business he has worked up since open- ing an office in our sister city across the border. A crew of 200 men are waiting for the river to freeze over to start the annual river ice survey for the U. S. Engineers. The Hoholik grocery, at Manistique, suffered several hundred dollars’ loss by fire last week. The fire started in a storage bin early Christmas morn- ing and only the fine work of the fire department saved it from spreading. There is one thing about an icy sidewalk—none of us like it, but we all fall for 4, Dave Hackney, one of our former Sooites, but for the past several a in charge of the Soo Hardware Co., Marquette, was elected president of the Marquette Pharibes of Commerce at their last regular meeting. Dave was one of our live wires while here and we know that Marquette made no mistake in honoring him to that posi- tion. Grover C Dillman, State Highway Commissioner, visited several Upper Peninsula communities in December. He announces that the State Highway Department will recommend to the next Legislature that the stat- ferry fares at the Straits of Mackinac be reduced approximately 50 per cent. The law creating the service specified that charges and tolls should be based on the cost of service, including oper- ating and maintenance expenses, in- terest on the investment and a fair allowance -for depreciation. The Upper Peninsula is a loyal part of the State of Michigan It welcomes any move that will draw it closer to the rest of one of the greatest American commonwealths. It has been reported in the city of Calgary, Alberta, Canada, sawdust is selling for $10 per ton, while wheat is bringing $9 per ton. EK. Mars, 64, manager of the pro- duce department of the Carpenter- Cook Co., Menominee, and well known throughout the Upper Penin- sula, died in Marinette Dec. 1. He was a director of the Carpenter-Cook Co., and the first president of the Wiscon- gin Michigan Fruit Jobbers Associa- tion, Florida is “enjoying” an enormous winter patronage. Thousands of job- less men have flocked there for the winter You can have your ups and downs and still be on the level. William G,. Tapert. MEN OF MARK. Theodore I. Fry, Our New State Treasurer. on the main street of Fremont, July 25, 1881. His mother was a native of New York and of Irish descent. His father was descended from the Pennsylvania Dutch. Mr. Fry graduated from the Fre- mont high school in 1898. In the meantime he completed a short course at the Ferris industrial school at Big Rapids. He then entered the employ of the Fremont Canning Co. as time- keeper. Eighteen months later he transferred himself to the Gerber Gro- Theodore I. Fry was born Theodore I. Fry. Packaged Foods May Advance. Reports that a number of producers of packaged foodstuffs would advance prices on their brands in January failed to stimulate trading in the wholesale grocery markets last week. Reports of price changes could not be confirmed. Evidence of continued price weakness Was apparent On many lines of canned goods and on other processed foods. Buyers said that the recent slight re- cession in quotations would continue this week, but that the market would strengthen in the active purchasing anticipated early in the new year. Due to the inventory period, current orders for grocery products are small. > This should prove the last Winter of our discontent. cer Co., with whom he remained about On the sale of the stock 1e traveled five years. to the Worden Grocer Co., | eleven months for the latter house. He was then offered a position in the Old State Bank of Fremont, with which institution he remained twenty-five consecutive years. Originally functioning as cashier he was subsequently elected executive vice-president. He resigned from this position last month to take that of State Treasurer at Lansing. Mr. Fry has been a member of the city commission three years. He was a member of the board of supervisors ten years and served as chairman two years. He has been a director of the chamber of commerce at different times and served as president one year. Mr. Fry was married in 1903 to Miss Pearl O'Dell, daughter of James A. O’Dell, who at one time conducted two drug stores in Fremont. The family have lived in their own home for many years until last month, when they established a residence in Lan- sing, where they will reside for at least two years. Pilgrim and a member Mr. Fry is a member of Lodge, F. and A. M., of the Consistory and Shrine in Grand Rapids. He is also a member of the lI. ©. © F. He has been a member of the Con- gregational church about ten years and has been a trustee of that organ- ization several years. Mr. Fry is one of the four owners of the Blandford Pickle Co. His partners are Frank Gerber, W. J. Branstrom and Harry Blandford. Mr. Fry owns up to but two hobbies —brook trout fishing and golf. He attributes his success to hard work. Mr. Fry is well and favorably known among the bankers of Michigan, with whom he has been on terms of in- timacy for twenty-five years. Mr. Fry is a man of high character and elevated ideals. His friends expect him to acquit himself with great distinction while he supervises the handling of the funds of the people of Michigan. ——_~-___ When On Your Way, See Onaway. Onaway, Jan. 3—AIl is well. What might have been a gloomy Christmas turned out to be a most joyful one. True, the weather man made an un- fortunate slip in his calculations by issuing rather extraordinary weather, contrary to the wishes of Christmas workers; weather that probably pre- vented many visitors from attmepting to manipulate the roads; traveling by auto was rather risky. On the other hand, it failed to interfere with Santa’s plans. In some way or another the grand old fellow arrived on schedule time and distributed over one hundred baskets to the needy; not just small baskets, but real bushel baskets which were filled with the right kind of real health giving food. In addition to this a good many extra baskets were distributed by individuals, ‘baskets which contained not only food, but articles of clothing, shoes, with a few delicacies for the sick. Welfare work was conducted in a very sensible manner and the workers deserve a lot of credit. Not such a cold world after all. _ Another business change: Clayton Smith (Smithy) has sold his grocery hee located on South Pine street to Miss Edna Lound, and the transfer took place Dec. 28. Miss Lound needs no introduction to the public, having formerly been employed by Gumm’s Stores, Inc., for a number of years. Miss Lound is experienced in every detail of the business and is known by all to be a hustler and is sure to make a success of the business. Luther Abbott died Jan. 1. Mr. Abbott has been unable to attend to his furniture business for over a year past, having been confined to the house for several months. Arterio schlerosis was the cause of death. Mr. Abbott moved to Onaway about the vear 1902 and opened a furniture and undertaking establishment and con- tinued in business ever since. He was actively engaged in building up the town. He was a member of the Board of Public Works for a three year term. His wife survives and one son, George Abbott, of Grand Rapids. Funeral services were held at the family residence, Monday, Jan. 2. and the body taken to Grand Rapids for burial. Squire Signal. 8 FAIR PLAY FOR THE NEGRO. It is one of life’s tragedies that those who are at a disadvantage in normal proportionately still abnormal times are at a disadvantage in This unfortunate tendency is greater times. illustrated by the plight of the Amer- ican Negro. In the large cities Negroes form something like 4 per cent. of the population but of the unemployed they form 16 per cent. A special instance of injustice to members of this race is noted by Mr. Walter White, secretary of the Na- Association for the Advance- Speaking in tional ment of Colored People. the Catholic interracial hour over the Paulist Fathers’ radio station, Mr. White called attention to the condi- tions under which one of the greatest engineering feats of modern times is being performed. This is the building of levees, spillways and other struc- tures for the purpose of controlling the flow of the Mississippi River and pre- venting repetitions of the disastrous floods which have occurred along that stream. The work has to be done un- der a broiling sun which may raise the temperature as high as 120 degrees; it has to be done in swamp land on which malaria and typhoid fever are com- The Government let the job to contractors. Most of the workers are Negroes, for only they can endure the long hours and the excessive heat. In- dependent investigations have shown not only that these men work from twelve to sixteen hours a day seven days a week but also that many of them are mulcted of their wages of $1.25 a day by a tricky commissary sys- tem under which they are required to buy goods to the value of at least $4.50 a week and are charged that sum, whether they buy that much or not. Senator Wagner has introduced a resolution for a Senate investigation. This resolution should be adopted. It is the irony of fate that a work which is undertaken for the protection of men and women should be made a means of mistreating other human beings—the very ones, indeed, who are making that mon. work possible. Few regrets mark the passing of the old year in general business and indus- try, but by contrast with twelve months ago there are outstanding gains. The level of business activity is lower, but the trend is upwpard and not downward as it was then. Credit conditions, which were verging on a crisis at this time last year, have mend- ed and the structure is bulwarked by the Government itself. Hopes just now are probably more sober, but there is an absence too of the dire alarm which was in the air as 1932 began. The panic phases of the depression are over. The low point in the depression, it is now believed, was passed last Sum- mer following the raid on the country’s gold and the final balancing, in a fashion, of the National budget. In its early stages there was more than a bit of the speculative to the recovery, which, nevertheless, marked natural re- action to the collapse which had taken place in business sentiment. Since the early Fall rise there has been some flattening out of the busi- MICHIGAN ness curve, but in the closing months of the year resistance to even the usual seasonal losses in industry has been significant. What trade and industrial statistics seem to be asserting is that a minimum level of activity even for the straitened country was reached and will not be pierced. With so many of the most important influences on the course of business to be exerted by political developments, it is not safe to venture into the field of prediction for the coming year. Nevertheless, it is possible to argue that most of these political problems, have reached critical stages and must finally be settled one way or another. Such action will free business from the hesitation which now prevents it from making real progress. ECONOMIC RESEARCH. Although economic conditions are of first importance in determining the call upon philanthropy, it is reported once again that the field of economics is re- ceiving only the most meager support from the large foundations. The Twentieth Century Fund in a survey issued last week indicated that out of a total of $54,600 000 in donations during 1931 only $825,000. or 1.5 per cent., went to further economic knowledge. Several years ago it was pointed out that, instead of going to the root of most trouble which can generally be found in the operation of the economic system, the large foundations apparent- ly were more concerned over the effects of the basic malady. It was explained further that economic study would in no way interfere with the wealth creat- ing activities of philanthropists, but, in fact, might enable them to achieve even larger accumulations while at the same time raising mass standards to levels without precedent. Instead of studying possibilities, however, the general tendency has been to ignore them until there have arisen prophets of disaster who are some shivers even in high Few will question the state- business world circumstances of the causing places. ment that what the faces now is a startling lack of factual data and conclusions upon basic eco- nomic questions—the place of the ma- chine and the part it plays in our sys- tem, the level unemployment can reach before it dooms recovery, the spread of barter, war debts and ways of con- verting them into funds or services which can be transferred, etc. There are masses of figures on every side, but few agencies, having general confidence, to interpret them, and phil- anthropy might very well set itself this prime task. SEEK IMPROVED DEMAND. From the emergency steps which were taken last year to check the spread of deflation and avoid utter col- lapse there are signs now that more positive measures for stimulating de- mand are in prospect. “Famine in the midst of plenty” is the way this depres- sion is sunimed up, and it grows in- creasingly clearer that improved pur- chasing power is the key-log in the jam. Demand must be revived for the goods which are in over-plentiful sup- ply. TRADESMAN On many occasions, the “buy now” movement introduced in the Fall of 1930 has been jeered at, and yet if there had been dynamic and more widespread use of this plan it might have saved most of the hardships which have been suffered in the meantime. And in the last few months opinion has veered closely toward the objects of that movement in one form or another. However, this task of stimulating demand now faces difficulties a good deal more serious than two years ago. Unemployment has mounted to 12,000,- 000, wages are much lower, part-time work is more general and farm prices are at record lows. The maladjustment of industrial and agricultural values is wider. { For these reasons it is plain that more drastic changes are required to bring about the necessary equilibrium of prices and of demand to supply. A remedy which is gaining increased sup- port is the shortening of working schedules. A bill for the shorter week has been introduced in the Senate, but it affects only interstate commerce. Joint action by all the Legislatures might cut the Gordian knot and answer the question of demand, overproduc- tion, technological unemployment and a host of similar problems. PRICE VARIATIONS. Contrary to the idea which is still so widely entertained, prices do not move up first in recovery from a de- pression. All the major crises through which this country has passed disclose an advance in industrial activity before commodity quotations move up from their lows. For that reason business observers are not greatly concerned over the recent loss of all the gains which were made in the commodity upturn which started last Summer. What they are disturbed about is the widening gap between important groups. Admitting, for instance, that same question can be raised over indices based on 1913, when farm prices were in an improved position over industrial values, they still find cause for concern over the small declines registered in some cate- gories. Where industrial prices are con- cerned, there is the necessity of meet- ing fixed charges, at least, on a greatly reduced volume of output. Should full operation be restored and profits re- stricted for the time being, it is quite possible that present economies com- bined with the highest operating ef- ficiency would bring some astonishing values. In industry as in trade, however, there is a distinct aversion to low prices, although through volume, if there is adequate demand, profits made at higher prices can be fully matched. This is the solution offered in some quarters for the present difficulty and one which would solve not only the idleness in plants and factories but also the low state of agricultural affairs. DRY GOODS CONDITIONS. Going over their experiences of the past year to find what improvements can be made in 1933, retail executives discover that their problems fell into two groups, both of which were due to January 4, 1933 reduced trade volume. One of these was the burden imposed by fixed charges, the other was the competition brought about by the almost universal effort to maintain sales volume in the face of declining prices. With respect to the fixed expense of overhead, distribution was to an im- degree unable to effect the economies desired. Rentals or the charges upon store expansion depended upon decisions by others who were often slow or unwilling to adjust their favorable contracts, even though they might run the risk of losing all in or- der to preserve their rights. Adjustments have been made in this category, however, and more will prob- ably be seen in the coming year. The method of putting rentals on a per- centage basis has spread, particularly in the chain store field. In the other group of problems, the stores have had matters more largely in their own control although at times they have manifested evidences of being helpless in the grip of circum- stances. These problems’ centered largely upon merchandising practices. To meet conditions of lower purchas- ing power, prices were ruthlessly slashed and merchandise standings de- graded. All real merchants agree that lower prices should not mean junk, but the proper care has not been taken to guard values. SUPERLATIVE SILLINESS. An excellent example of the futilities in which college professors sometimes engage is afforded by a paper on the social standing of families as indicated by their furniture presented before the American Association for the Advance- ment of Science by Professor F. Stuart Chapin, sociologist of the University of Minnesota. Professor Chapin reports that the social standing of a family with hardwood floors in the house, with large rugs, library table, books, radio and piano is higher than that of a family with pine floors in the house, small rugs, no books and no piano or radio. He has devised a system by which he “weights” each article of furniture and grades the standing of the families according to the combined totals of the “weights.” The conclu- sions which he draws after all this elaborate preparation are no different from those which any uneducated man or woman would draw after visiting the different houses. eee Volumes have been written about the decline and fall of that great peo- ple. But the truth is that it was the bath that ruined Rome. Until Rome built its magnificent marble baths the Romans were a great and martial peo- ple. Their legions went forth and con- quered the earth. But when they be- came addicts to lolling in bathtubs they fell an easy victim to the Goths, who took baths much more temperately. And when the Israelites were going to cross the Red Sea, did they go into the water? Not they. They were much too wise. They had the Red Sea open- ed for them and they walked across on dry land. portant There is joy in rising after having been down. ‘ i ‘ i j } January 4, 1933 OUT AROUND. Things Seen and Heard on a Week End Trip. I gladly give place to a communica- tion from John Buys elsewhere in this week’s paper on the subject of the proposed ship canal from Grandville to Black Lake. Basing his belief on in- formation he gleans from Texas con- cerning the ship canal from Houston to the Gulf of Mexico, Mr. Buys con- tends that such a canal can be con- structed and maintained on the Black Lake route in such a way as to reduce the price of steam coal from West Virginia to Grand Rapids $1.50 per ton and other raw materials used by our manufacturers in the same propor- tion. Mr. Buys may be entirely right in his advocacy of this great improve- ment and I certainly wish him well in the presentation of his undertaking and its accomplishment if it ever gets be- yon the preliminary stage. Two letters on the subject of a ship canal have reached me during the past week, as follows: Grand Rapids, Dec. 31—I note what you say regarding change in location of the proposed waterway to Lake Mich- igan, and wish to assure you that I think this is a very practical sugges- tion. The late Capt. W. IL. Coffinberry, whom you will remember as the civil engineer, and also having an unusual scientific mind, was always of the opinion that the Black Lake route was by far the best proposition in connec- tion with the waterway to the Great Lakes. I believe it would be advan- faseous to build this canal clear through, rather than attempt to use the river route. However, this is naturally the project for the engineers to work out. yp RR Mc€arear, Pres. Stow-Davis Furniture Co. Grand Rapids, Dec. 30—Your inter- esting issue of Dec. 28 was read with customary benefit. I agree with your viewpoint as to the basic value of a navigable water- way for our city without which it can never engage in basic enterprise such as iron, steel, pulp, clay and other items now being produced in cities like Gary, Chicago, Detroit, etc., which en- jov low cost water transport. It is possible that the developments of the next decades may yield enough converters’ tonnages to warrant the founding of small basic industries. The development of ocean-lake traf- fic will grow from its small start, in which I aided in case of initial cargoes from England, until the volume receiv- ed and discharged at Lake Michigan ports will cause an increased apprecia- tion of this traffic and its current and later values to our city. In my opinion the evolution is in progress although neither you nor I may see it in full fruitage. To me the present blossom stage holds en- couragement. J. R. Cassleman. I have never discussed any subject in the Tradesman which has given me —and, incidentally, enabled me to give my readers—as much general informa- tion as the ship canal project. In going over the matter with engineers, I learned that Michigan was once an annex of the Arctic zone; that the North half of the state was never de- void of ice and snow; that the North half of Lake Michigan was probably frozen solid; that Eskimos probably inhabited the land which now contains Grand Rapids, Saginaw and Bay City; MICHIGAN that all the Great Lakes except Lake Ontario discharged their surplus water down the Mississippi river via Saginaw Bay, thence to Grand River and Lake Grand River Michigan; that once flowed South of Grand Rapids via Gull Lake and emptied into Lake Mich- igan somewhere near South Haven; that subsequent outlets were at Sauga- tuck, Holland and Grand Haven: that the level of Lake Michigan was once fifty feet higher than at present. These conditions are not based on surmise or speculation, but are proven to the sat- isfaction of scientists by men of emi- nent ability in their knowledge of pre- historic Michigan. I hope to secure the services of some able authority to present these conditions in detail in the fiftieth anniversary edition of the Tradesman nearly a year hence. I have every reason to believe that the manner in which I have presented brought pleasure to many others besides my- the ship canal project has self. An eminent gentleman who asks that his name be withheld from pub- lication writes me as follows: I have been a reader of trade jour- nals all my life, but I have never seen a subject of paramount interest to a great city discussed with more didac- tive appeal to those hungry for au- thentic information on the subject and more complete thoroughness than you have displayed in the presentation of a proposed ship canal from Grand Rapids to the unsalted seas. I appreciate this symposium more than I can ever tell you. It will have an honored place in the historic records I have preserved for many years. I heartily commend the Board of Supervisors of Ottawa county, who have certainly shown great respect for the rights of taxpayers this year. Hav- ing occasion last Saturday to pay taxes on some property I own in that county, I found the property valued the same as the year before, but the tax levy 32 per cent. less than it was for the previous year. I could not help com- paring this condition with the action of the Board of Supervisors of Kent county, who increased our county tax 36 per cent. over that of 1931 by meth- ods which are not considered legal by the best authorities. Every taxpayer who coincides with this view of the situation is paying his January taxes under protest and having his action noted on the tax receipt by the treas- ury clerk who signs the receipt. The power to tax is the power to destroy. Some years ago Charles M. Greenway, manager of the Grand Rapids Press, purchased the beautiful Jack home, with artistic surroundings, on the East end of Reed’s lake. He has continued to add to its embellish- ment every season and now has the most beautiful show place of its kind in Western Michigan. In addition to having an ample fortune to enable him to render this super service to the com- munity, Mr. Greenway possesses an artistic temperament which enables him to do things along the line of his undertaking not enjoyed by many men in the country. I -think I am safe in stating that a million people inspect his development on the lower lake level TRADESMAN what extent this beautiful spot has influenced others to every season. To attempt something similar I have no means of knowing, but I cannot help feeling that it has been very beneficial in that respect. I met a resident of East Rapids the whose temper was greatly disturbed. Grand other day I asked him as to the cause of his an- noyance and was informed that he had just come from the office where he paid his taxes. “I noted Mr. Green- way’s assessment and asked why it had been increased. I was told every time Mr. Greenway added any new beauty feature to his property his val- uation was increased by a like amount. As most of the improvements were created by hand labor I fail to see the justice or fairness of such an arrange- ment. I don’t know how Mr. Green- way feels about such a wretched plan of penalization, but if I were in his place I would never expend another dollar in adding to the beautification of the property—largely for the benefit of the public—knowing I would be made to pay heavily for my enterprise , and public spiritedness.’ Klooster & Co., long-time patrons of the Tradesman at Ellsworth, in re- newing their subscription for another year, write me as follows: If we had to discontinue our reading matter it would not affect the Trades- man, because that is a part of our business and a vital necessity, instead of a luxury. I think that is a broad view to take of the present situation. I wish every reader of the Tradesman felt the same way. L. C. Cornelius (Wolverine Brass Co.) certainly did not select a bed of roses when he undertook to manage the welfare department of Grand Rap- ids for six months at no cost for service to the municipality. Mr. Cornelius will, undoubtedly, save the city many thou- sand dollars by introducing business methods into a department which was conducted with wretched prodigality under the administration of City Man- ager Welsh and his unfortunate scrip system. Mr. Cornelius will bring or- der out of chaos and give the people an era of economy and efficiency which have not been associated with the wel- fare department heretofore. At the end of six months he will find he has made a few friends and many enemies, but he will have something far better than either—the applause of his own soul. The dedication of the new civic auditorium Monday was in thorough keeping with the spirit of the great The speakers were se- handled undertaking. lected with much care and their subjects most admirably. I think a fine band, playing patriotic music, would have been more in keeping with the occasion than an orchestra, but we have a fine symphony orchestra and never had a band worthy of the city. We never can have so long as the people tolerate the dominance of the union in band matters. Union and music do not go well together. Like oil and vinegar they do not amalga- mate. Music is an art. Unionism is the game of boycotters and sluggers. situation. 9 The construction of the auditorium has been attended by great problems and many difficulties, but the managers have supreme and created a building which is a great credit to them and the people who will pay for the improvement through the medium of the tax collector. risen I have watched the construction of a good many public buildings in my day, but I never saw the creation of a large and beautiful structure handled in such a masterly manner as our civic auditorium was handled by Owen, Ames & Kimball. As the leading house in the construction line in this city it was conceded that the contract would’ go to +them, but I hardly think they would have undertaken it if they had known the large number of petty ex- actions by inexperienced critics they would have to face. Instead of dis- maying them, fault finding appears to have made them more determined than ever to produce a satisfactory result, which they have surely done. The building is complete to the minutest detail. Nothing has been overlooked which would tend to add to the pleas- ure and enjoyment of those who have occasion to use it as temporary tenants or patrons of the _ entertainments presented. Grand Rapids is certainly to be congratulated that she possesses such artists and master workmen in the construction line. I am delighted to receive glad news Flint concerning the industrial Cornelius J. from DeeRoo, Pres- ident of the Peninsular Milling Co., writes me as follows: As you will note by the enclosed clipping, employment conditions here in Flint have improved materially, and there is a shrinkage in the welfare list, which was well above five thousand families a few weeks ago and is now about a thousand less. The newspaper clipping above re- ferred to is as follows: Factory payrolls for Flint reached nearly $3,000,000 in December, accord ing to S. S. Stewart, president of the Flint Manufacturers Association. The exact amount is $2,786.217.87 and the payroll for January is expected to be about the same. Since November 1 a total of 10,689 men have been added to the payrolls of the automotive plants in Flint. The General Motors policy of presenting new cars at the end of the year has had a stimulating effect on business in Flint as it makes possible larger pay-rolls for Christmas trade and the heavier expenses of winter. One result has been an_ increased amount of Christmas shopping in the Flint stores. The introduction of the Buick and Chevrolet models has brought an en- thusiastic response throughout the country and this is expected to main- tain production schedules for some time. Chevrolet has already announc- ed a January schedule of 50,000 units. Mr. Stewart points out that the “floater” can find no employment in Flint factories, which in increasing their payrolls have adhered to the established policy of taking on only former employes who are Flint men. It is pointed out that Flint will benefit from this policy, especially if the “floaters” drift elsewhere. The latter are, for the most part, unskilled and are improvident. When these go elsewhere there may be a temporary decline in population, but those re- (Continued on page 23) 10 FINANCIAL Would Not Fulfill First Requisite of Currency System. Latest of the plans for solving the monetary ills of the world is an dollar’ to be based upon kilowatt hours. This was proposed before the American Association for the Advancement of Science at At- lantic City on Dec. 26. The idea de- serves consideration merely because of the wide publicity it received in the press. Actually, “electric there is nothing especially original in this proposal. At various times in the past suggestions have been made for basing currency upon some such unit. None of them ever has received much attention for the very simple reason that they obviously showed a misunderstanding of the na- ture of the monetary system. In the case of the “electric dollar” the thought is to get a unit of currency which will be relatively stable. It is stated by the proponent that the cost of production of kilowatt hours does not vary greatly in any limited period of five years. It is maintained, ac- cordingly, that, granting a readjust- ment every five years, it would be pos- sible to eliminate such hardships as we have experienced through the recent “violent fluctuations in the price level.” The first thought that must occur to one in connection with this bit of reasoning is that if the cost of produc- tion of a kilowatt hour does not fluctuate in terms of our present cur- rency, our present currency must not fluctuate in terms of the cost of pro- duction of the kilowatt hour. It is difficult to see, therefore, just how there would be any gain. If we have to be cursed with violent swings in the price level it cannot make any great difference whether we measure them in “electric dollars’ or gold dollars. The real objection to all such pro- posals, however, goes much deeper than this. Currency circulates merely because it is convertible into a com- modity of actual value or because the public believes that in time it will be- come convertible into such a commod- ity. No monetary system could last for a day if this were not true. If one is hesitant about accepting this con- clusion it would be well for him to look up the record of our old Confed- erate currency or to follow the fluctua- tions in the value of “greenbacks” dur- ing the civil war. In actual life the commodity into which we may convert our currency, too, must be acceptable to other peo- ple. One of the great advantages of gold arises from its wide acceptability. A currency based upon kilowatt hours could not meet this first requisite of a monetary system. One is justified, therefore, in throwing the “electric dollar” into the junk heap without con- sideration of its other shortcomings. Ralph West Robey. [Copyrighted, 1933.] —_+-+—___ A Business Man’s Philosophy. A reader of this daily item, who sells electric cleaners, writes that one out of six women on whom he calls says, “My husband can buy a cleaner whole- sale.” MICHIGAN “Aren't American manufacturers largely responsible for increasing the marketing difficulties and the lowering of their sales?” asks this man, “Isn’t it an accepted fact that a person in the market for almost any electrical appliance, hat, or gold watch, can go to some friend who can get it whole- sale? And after he has made the pur- chase he will ‘air’ the price all over the neighborhood and make the legiti- mate retail price appear to be a hold- up. How long can manufacturers ex- pect dealers to carry a large stock on their shelves in competition with ‘em- ploye dealers’ who have an_ inside price? “Moreover, isn’t the purchaser really deprived of opportunities of selection, fit, color and guarantee, all of which he loses when he buys ‘wholesale?’ “Wholesale’ buying by the public has been a curse to merchandising for the past six years. The wholesaler and the manufacturer dig their own graves by permitting it.” I agree with what this man says. I am always suspicious of merchandise that is available at “wholesale” prices. William Feather. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Dec. 28—In the matter of Leon G. Agon, individually and doing business under the assumed name of Royal Lunch, Bankrupt No. 4754, first meeting of creditors was held. 3ankrupt present in person and by Warner, Nor- ecross & Judd, attorneys. Creditors pres- ent in person and represented by Travis, Merrick, Johnson & McCobb, Edward J. Bowman and Norman A. Lilly, attorneys. Claims proved and allowed or referred to trustee. Bankrupt sworn and examined before reporter. Fred G. Timmer, Grand Rapids, trustee; bond $1,000. Meeting adjourned without date. Dec. 23. In the matter of Elbert G. Rice, doing business as Rice’s Boot Shop, Bankrupt No. 5071, first meeting of cred- itors was held. Bankrupt present in person and represented by A. W. Penny, attorney. Creditors represented by Fred E. Wetmore, and W. H. Yearnd, attor- neys. Claims proved and allowed. Bank- rupt sworn and examined before reporter. Fred G. Timmer, Grand Rapids, trustee; bond $2,000. Meeting adjourned without date. Dec. 27. We have to-day received the adjudication and reference in the matter of Con DePree, Bankrupt No. 4709. This is an involuntary case and the schedules have been ordered filed, upon receipt of same the list of assets and liabilities will be made herein. This bankrupt is a resident of Holland. Dec. 28. We have to-day received the schedules, reference and adjudication in the matter of Clarence A. Middleton, in- dividually and doing business as C. A. Middleton & Co., Bankrupt No. 5093. The bankrupt is a resident of Grand Rapids, and his occupation is that of a merchant. The schedule shows assets of $2,821.40, of which $700 is claimed as exempt, with liabilities of $29,908.43. The court has written for funds and upon receipt of same the first meeting of creditors will be called and note of same made herein. The list of creditors of said bankrupt is as follows: City Treasurer, Grand Rapids __$ 11 G. R. National Bank, Grand Rap. 2,932 G. R. Savings Bank, Grand Rapids 175 Citizens Industrial Bank, Grand R. 247 G. R. Mutual Bldg. & Loan Ass‘n., Granda Rapids: 2 8 ts 1,150.00 Mrs. George Burgess, Grand Rap. 5,000.00 Stiles Lumber Co., Grand Rapids 4,500.00 John and Dena Baker, Grand Rap. 8,500.00 > Daring. fonia: 2 —- 40200 Moreland Hardware Co., Grand R. 140.00 Mich. Bell Telephone Co., Grand R. 25.00 G. R. Labor News, Grand Rapids _ 1.00 9. B. Knowlson, Grand Rapids _____ 16.10 Press, Grand Rapids. 30.00 White Star Refining Co., Grand R. 110.40 Standard Oil Co., Grand Rapids __ 125.76 Hargrave Service System, New Y. 244.00 91 00 or -09 88 4 Rosendall Bros., Grand Rapids __ 37.58 St. Adelberts Church, Grand Rap. 5.00 Herald, Grand Rapids =. _ 49.00 Merchants Service Bureau, G. R. 12.50 Community Chest, Grand Rapids__ 18.00 Kunsky Trendle Broadcast Co., rang Bavids 12.50 Grant Whiteman, Grand Rapdis __ 36.00 Benjamin’s, Grand Rapids _______ 33.70 Oost and Heolholdt, Grand Rapids 16.70 Camera Shop, Grand Rapids ______ 66.52 L. E. Phillips, Grand Rapids ______ 19.75 William Heemstra, Grand Rapids 80.97 TRADESMAN O. Herderson, Grand Rapids ---. 21.25 3on Marche, Grand Rapids __-----_ 10.00 Herpolsheimers, Grand Rapids _- 20.00 George Bohler Estate, Grand Rap. 235.00 Comstock Park Lumber Co., Comstock Park = 2.2 3 250-07 Riverside Fuel Co., Grand Rapids_. 16.50 C. B. Magennis, Grand Rapids __ 20.00 Rathburn Elec. Co., Grand Rapids 76.63 N. Johnson: Grand Rapids __.....__ 30.00 Sekell, Grand Rapids 130.00 Gezon Motor Sales Co., Grand R. 152.75 C. B. Magennis, Grand Rapids -_ 300.00 John and Dena Baker, Grand Rap. 400.00 Marion B. G.&. Land Contract Co. G. R. —_ 400.00 sen Corwin, Grand Rapids a) mi. S. Veltman, Grand Rapids __.. 70.00 Miles Coal Co., Grand Rapids _- John Scott, Grand Rapids... A. Johnson Estate, Grand Rapids 833. James Richards, Grand Rapids____ 833.3: O. Henderson, Grand Rapids - DeKorne Furn. Co.. Grand Rapids % D. A. Drummond, Grand Rapids _-_ Wim. Heemstra, Grand Rapids J. J. Swan, Grand Bapids — --.-. C. B. Magennis, Grand Rapids - 25.00 O. Henderson, Grand Rapids ______ 240.00 B. Kolenbrander, Grand Rapids __ 80.00 Don Stegman, Grand Rapids ______ 266.72 Ruby and Glen Gleser, Grand Rap. 345.00 Dec. 28. Ve have to-day received the schedules, reference and adjudication in the matter of Edwin E. Burns, individu- ally and doing business the the Burns Produce Co., Bankrupt No. 5092. The bankrupt is a resident of Muskegon, and his occupation is that of a merchant. The schedule shows assets of $1,042 of which $850 is claimed as exemnt, with liabilities of $2,075.38. The first meeting will be called and note of same made herein. The list of creditors of said bankrupt is as follows: Hackley Union Nat’l. Bank, Mus. $325.00 teeman Creamery Co.. Reemand 234.00 Lorten Farms, East Saugatuck ____ 190.00 Kierade Word (higaonp == 7405 BS. Pearsall: Piein i oe aS Standard Oil Co., Grand Rapids __ 35.00 Super Service Stations, Muskegon 30.00 Danmieis Co, Miuskeron 2.05 Schouten-Hoogesteger Co. INVESTMENT BANKERS _ We serve those who desire to improve their investment position. Phone 96111 911 Mich. Trust Bidg., Grand Rapids January 4, 1933 Boyd Auto Sales, Muskegon Hts. 34.71 Golden Pickel Co., Penconning ____ 17.28 Sun Ray Products Co., St. Joseph 20.4C Ravenna Creamery (Co., Ravenna. 412.75 Swedish Produce Co., Chicago ____ 38.86 Hamilton Farm Bureau, Hamilton 43.10 Borden Sales Co., Chicago =... 38.00 Ball Bros, Muncie, Ind. 6.3 Burroughs Adding Machine Co., Dayton 0. 35.00 Dayten Spice Mills; Dayton —_____ 90.43 Kitchen: Art Woods, Chicaro ...._. 10:48 Mickelberry’s Co... Chicago =. 15-80 Dana Printing Co.. Muskegon ____ 38.00 Larscn Storage Garage, Muskegon 34.00 Shefford Cheese Co., Green Bay, Wis. 96.85 Saraispe Co. Cleveland: 293. 29.32 Blumenthal Co. Chicago __-._. 27.05 Goldblatt Bros., Hammond, Ind. __ 104.55 Kearney Eros., Muskegon ....._ 4.00 Kraft Cheese Co., Grand Rapids__ 5.20 Donelson Bros., Muskegon ________ 10.75 J. O2 Berglund, Musheson .-. 135.00 In the matter of Edwin N. Burns, Bank- rupt No. 5092. The first meeting of cred- itors has been called for Jan. 18, In the matter of J. F. Eesley Milling Co., Bankrupt No. 5070. The first meet- ing of creditors has been called for Jan. at, _ 3S West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan INCORSOR ATED a eee January 4, 1933 MICHIGAN TRADESMAN 11 In the matter of Nathen Bialostock, Bankrupt No. 5088. The first meeting of creditors has been called for Jan. 17. In the matter of Stanley Kozminski. Bankrupt No. 5068. The first meeting of creditors has been called for Jan. 17. In the matter of Louis Landauer Hard- ware, Bankrupt No. 5090. The first meet- ing of creditors has been called for Jan. EE; In the matter of Errol Rogers Barber, Bankrupt No. 5082. The first meeting of creditors has been called for Jan. 16. In the matter of Charles F. Stanley, Bankrupt No. 5086. The first meeting of creditors has been called for Jan. 16. In the matter of Anthony J. Majchrzak, Bankrupt No. 4986. The first meeting of creditors has been called for Jan. 16. In the matter of Lafayette F. Stout, Bankrupt No. 5035. The first meeting of creditors has been called for Jan. 16. In the matter of Hans Johnson, Bank- rupt No. 5084. The first meeting of cred- itors has been called for Jan. 16. In the matter of Edward Ludwig, Bankrupt No. 5085. The first meeting of creditors has been called for Jan. 16. In the matter of Samuel Gluck, Bank- rupt No. 5091. The first meeting of cred- itors has been called for Jan. 11. Dec. 30. We have to-day received the schedules, reference and adjudication in the matter of Fred W. Wurzburg, Bank- rupt No. 5095. The bakrupt is a resident of Grand Rapids, and his occupation is that of a jeweler. The schedules show assets of $8,268, of which $350 is claimed as exempt, with liabilities of $6,873.68. The first meeting of creditors will be called and note of same made herein. The list of creditors of said bankrupt is as follows: Ciye of Grand Ranids 9 $190.33 Citizens Industrial Bank, Grand R. 360.00 Klein Bros. Lapidary Co., Chicago 1.05 Stein & EHllbogen Co., Chicago__ 527.63 H. Leonard & Son, Grand Rapids __ 49.04 Johnston Optical Co.. Grand Rapids 1.90 Jack J. Felsenfeld, New York ___- Ds Geo. Katzman Co., Louisville, Ky. 1.68 Ludwig Lehmann, New ,York ____ 26.3 International Silver Co., Meridan, Conn. s Becker-Heckman Co., Chicago ____ 2.83 Bal (CO... Chicago 2! ee 4.76 J. B. Bowden & Co., New York __ 171.59 Mich. Bell Telephone Co., G. R.__ 18.85 Consumers Power Co., Grand Rap. 11.79 F.. H. Bidgood Co., Grand Rapids 11.80 Cen. Mich. Paper Co., Grand Rap. 4.75 G. R. Savings Bank, Grand Rap. 1,843.40 Gunzburger & Gluck, New York 810.50 sulius Dreyfus: New York 35.00 Edw. Lowe Estate, Grand Rapids 2,750.00 H. Reynolds, Grand Rapids ____ 40.00 —_>->__ Origin of the Northwest Territory. Those who read the series of articles which ran some time ago will remem- ber that during the Revolutionary war the British soldiers at Detroit and other posts in this section made it their business to incite the Indians to acts of violence against the American set- tlements, even going so far as to buy the scalps which the Indians brought from their innocent victims. After the treaty of peace the British undertook to hold possession of Detroit and other posts hereabouts. Under Jay’s treaty of 1794 the British promised to turn over to the Americans all posts men- tioned in the treaty of 1783, the whole to be accomplished by or before June of 1796. As this was worked out the new Government of the United States found itself with a vast tract embracing practically everything North of the Ohio river and West of the Cumberland mountains. This vast wilderness was nearly an unknown tract as to what it contained. Something was known about the Southern and Eastern bor- ders. The French settlements in what is now Michigan and out to the Mis- sissippi river gave some idea of those sections. La Salle’s forced march across the Southern Peninsula of what is now Michigan (1680) was about all that was known of this immediate sec- tion. Several of the newly-formed states claimed great districts with very uncertain boundaries, as included in their original grants when they were recognized as colonies by the mother country. Thomas Jefferson became . the ordinance of 1787. personally interested in the problem in an early stage and made some quite extensive trips to get an intelligent idea of the territory. He formed a plan to organize the region into nine states, to be laid out approximately 150 miles square. Michigania was the name he gave to one of these states which ran from Lake Michigan West to the Mis- sissippi river, in what is now central Wisconsin. The Jefferson plan (except that the names as selected by Jefferson were omitted) was adopted by Con- gress in 1784, and surveyors were sent out to make a survey. With the gen- eral spirit of surrendering personal in- terests for the good of the general gov- ernment which prevailed in those days the states which had claimed part of the territory, ceded their rights to the Government on condition that the Jef- ferson plan be adopted. Revolutionary soldiers appealed to be recognized in the new territory and arrangements were made for them to be granted homesteads free when they had lived upon them for a period of three years. About the time all was arranged the surveyors returned and reported that the Jefferson plan was not at all prac- tical. About this time James Monroe be- came interested and made several trips through the new territory. He became afraid that if the new territory should be organized into nine states their in- terests would be different from the original thirteen and nine new states would give them so large a represen- tation in Congress that they would be dangerous. This led to a resolution in Congress to organize three states South of a line drawn paralell with the most Southern point of Lake Michigan, East and West, and two states North of that line. About this time it was discovered that if the line East and West should be run from the most Southern point of Lake Michigan, it would run a few miles South of Lake Erie. The controversies which fol- lowed this discovery are of interest to Michigan, as it led to the claim by Governor Mason that Toledo was in Michigan and to the Toledo war. A plan to organize states South of the line East and West from the South point of Lake Michigan, and two North of that line became the re- sult of the long drawn out controversy, and paved the way for the organization of the whole tract into what became known as the Northwest territory by Arthur St. Clair was the first governor. He ar- rived in the territory in April, 1788, at Marietta, Ohio, which was the first set- three tlement. A. Riley Crittenden. ——_»>+<- Earnings of Panama Canal Very Small, People who are interested in artifi- cial waterway transportation in the United States should read the report of Colonel Burgess, governor of the Panama Canal, and, having done so, contemplate the presented by the Nation’s other investments in this class of enterprise. spectacle A year ago Colonel Burgess pointed out to the Secretary for War that the accounts of the Panama Canal did not represent the facts truly concerning the capital cost of construction inas- much as there had been written out of that cost in 1922 a sum of over $110,000,000 which properly should be included, and “interest during con- struction” had not been charged, as it should have been charged, to cost. The Secretary for War having authorized these charges to ‘be made, Colonel Burgess reports the actual cost of the Canal at the beginning of the fiscal year 1932 at something over $530,000,- 000. Three per cent. on this would be a trifle less than $16,000,000 a year. Last year. Last year the net revenues were less than $12,000,000. The Canal therefore earned a net return of 2.22 per cent. on its cost, and was some $4,000,000 short of earning 3 per cent. American shippers have demanded that tolls should be reduced. Colonel Burgess opposes this and his remarks are highly significant. In the fiscal year 1932 tolls paid by foreign ships were 53 per cent. of the UNDER THE TOWER CLOCK ON CAMPAU SQUARE total tolls, those by United States ships in the intercoastal trade 33 per cent., and those by United States ships in foreign trade 14 per cent. A lower- ing of canal tolls below the value of the service rendered should be con- sidered in the light of a subsidy to shipping. As a matter of National policy, the effect of lower canal tolls on the railroads should be given care- ful consideration. It appears in line with sound business practice not to lower the rates of tolls below the pres- ent levels. On the contrary, the situation by which the Government is being deprived of legitimate tolls through the workings of the dual- measurement system calls for relief to end this unwarranted loss, and at the same time to establish the levy of tolls on an equitable basis. Barror’s Magazine. ——>~>____ No man has mastered his job who hasn’t learned how to gain friendship. Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 is such a bank, BUSINESS INSURANCE The best insurance for your business is a connection with a strong bank which is ready with its support in emergen- cy, and its co-operation in the hour of opportunity. The GRAND RAPIDS SAVINGS BANK, STRONG enough to protect you, LARGE: enough to serve you, SMALL enough to know you. We invite your account, Business or Personal. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices { V eatin ttn natin A nn ON On nn nn, MICHIGAN TRADESMAN January 4, 1933 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit: E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Figures Can Apparently Be Made To Lie. Hause, Sprague, Warner shoots Donald B. & Co.'s advertising out this problem and offers to publish manager, the best solutions: Merchant has thirty cans of peaches priced three for $1, $10 total. He also has thirty cans priced two for $1, $15 total. Grand total is $25. Seeking to increase sales, he mixes the sixty cans and prices them at five same values as for $2, apparently three for $1 and two for $1. But when all are sold, he has only $24 and question is why? It seems to me obvious that the trouble is the merchant took snap judgment—as so many of us do—for the original value averaged 41%c, not 40c. One was 50c, the other 33%c; B3%c for two cans. Loss of 1% average per can accounts for the $1 shrinkage on the sixty cans. Such a riddle will serve an excellent purpose if it impresses some grocers necessity that they know and percentages pricing everything on the basis of ac- For while it seems with the margins. absolutely, curate knowledge. impossible that plain figures can lie, they sure can be misleading to fatality when taken too readily on trust. “Fact finding, like most other things, runs to seed if continued in ruts. Investigations everywhere es- tablish the fact that chain serve heavier percentage of the total demand in large centers of population smaller—the progression up roads to the ftem 15 per grocers than in being from the cross metropolis. In ranges cent. in the smallest towns chains enter to over 70 per cent—I believe—in Cleveland. The ratios run about the same in Canada. Yet time, effort and money are ex- pended anew in this place and that to develop the facts over, while what we need to fix our atten- same set of tion on is something else. It is immaterial whether we consider Connecticut with some 62 per cent. of the grocery business done by 22 per cent. of all grocers against another re- gion in which 79 per cent. is done by 27 per cent. What counts is that we know and realize well enough to act on our knowledge, that ability and capacity continue to hold the center of the business stage and that com- petence wins regardless. It is also immaterial whether your community runs 53 per cent. credit and 47 per cent. cash trade, against mine which may show more nearly 50/50. What is valuable here is re- newed indication that the family, ser- vice, credit trade abides in such heavy proportion; for that is the trade that belongs to the individual grocer—pro- vided he attends to it. Anybody who looks at these figures with sufficient attention to grasp their significance must see that this is the crucial condition to which the individ- ual neighborhood grocer needs to give his most careful thought and planning. In line with the above, grocers should take thought of this question of personality. It has hitherto been re- garded as settled that chain grocers are weak and must continue weak in this connection. But chain merchants are not overlooking any essential these days or any other days which anybody could notice, One large New York A. & P. store is air conditioned. It is located in a much used suburban station and in hot weather commuters stay in it longer than necessary for ordinary purchases. Maybe that is one rather effective sub- stitute for personality—cool comfort in a grocery store on the way home from work. But it will not do to leave it at that. For, despite what is sometimes said, chains are not satisfied with any sub- stitutes; and they are developing a pretty good brand of personality in selling right now. Let us not forget that a short time ago the perishables business “belonged” to the individual: while now it belongs to the chain gro- cer to a far greater comparative per- celitage. Complacent satisfaction with any condition on the basis that it has ‘ ways been so” or willingness to rest on the conviction that any class of business of right belongs to anybedy is always a poor substitute for the needful hustle on which success always hangs. Here’s a story from Gordon Corbaley: “TI saw two stores of the same chain, same size and type in communities of approximately parallel purchasing power within twenty miles of each other. One was doing almost double the business of the other because of close attention to fresh fruits and vegetables.” Here we have an example of the most valuable kind of personality in any man—that personality which re- sults in the sale of more merchandise in comparable circumstances. It is just the story I got a time ago in 3uffalo from the head merchandise man of a chain. Some personality angles—all prac- ticed by chain managers, by the way— are related in a recent issue of Chain Store Management. One manager always “busies himself about the cookie department” when- ever a lady with children enters: and he manages to slip a sample to each of the kids. Result—a sale every time, or near it. A manager who is outlandishly tall suggests to ladies items which are on high shelves, so even he has to stretch for them. Lady is reluctant to make him replace such things and his man- ner is so pleasing that sales are in- creased. This is a plan which must be used with extreme tact and judg- ment. Articles must have merit and promise to please purchasers, and the suggestions must be tactfully made. But the plan works in the case cited. A meat dealer has many languages and stutter a few words many foreign speakers recognize. Nothing tickles a stranger in a strange land more than to hear familiar words, even if faultily smatterings of is thus able to pronounced. It is a good stunt if you know how. Bags furnished by a new unit bear its name in large type. These are fur- nished liberally, especially as to size. Customers go to other stores for ad- ditional items, which are then put into the same partly filled bags. Result is impression that the new unit is getting all the business. indicates to One manager always any buyer of a single item how she can buy two for considerably less. If she buys three, he shows that five will cost less each. This is likewise a plan that must be used with discretion; but so used it works. there are men and The manager fixes it when he can that the women wait on In one store women clerks. men customers and the men on women. A bit of human-nature tactfully em- ployed to increase business. The last man indicated has a faculty not all of us can have, but which many of us can develop. He never forgets a face and can always couple the name with it. Now, everybody knows what a wonderful this is. 1 think of it many times when, as hap- asset myself pens frequently, in buying of a meat dealer who is a pleasant, serious-mind ed worker, but he has not yet learned my name, though he has marked many packages for me, Point is, these are all personality puints and every one of them is now he'ng implemented by chain unit man- That is worth thinking about. Paul Findlay. avers. Ace the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. ¢ brand A complete line of canned vegetables and fruits ender Leaf TEA ey pulls bigger profits Only the youngest, tenderest tea leaves are used in Chase & Sanborn’s Tea. That’s why this famous brand, on the market since 1864, has a richer, more full-bodied flavor. And it’s because of this superior quality that more and more consumers today are asking their grocers for Chase & Sanborn’s Tea. Give this item your best selling efforts and your profits will grow. Besides, you'll gain all the advan- tages of the Standard Brands merchandising policy —frequent deliveries, small stocks, small investment and speedy turnover. CHASE & SANBORN’S T E A a product of STANDARD BRANDS INCORPORATED January 4, 1933 MEAT DEALER Michigan State Association of Retail Meat Merchants. President-—-Frank Cornell, Grand Rapids Vice-tres.—B FP, Abbott, Flint secretary—E. J. La Rose, Detroit Trea-urer- Pius Goedecke, Detroit Next meeting will be hetd in Grand apnias iate not decider feeataee the oe ‘Tax. President Hoover has no more steadfast supporter than myself, but I am impelled to part company with him on his recommendation for a sales tax. And I am quite unable to reconcile any advocacy of this further tax extortion with the crusade to “stop spending our money.” obtainable cannot be “here are no revenues through the sales tax which reached by the income tax, either by broadening its base or by an increase of rates. The ultimate consumer must pay in any event and it is akin to double jeopardy to mulct him in both the upper and nether brackets. And, though politicians and statisticians have made the income tax unneces- sarily complicated in its determination, it has the advantages of long usage and precedent. The sales tax has the merit of greater es but its indirect- ness as far as the ultimate payer is concerned constitutes a fatal objection. It is notorious that the average citi- aroused to a proper inter- his pocket- zen is only affairs when affected, and there est in his civic book is directly was never a time in all our history when it was so vital to the National that interest. Other objections to the sales tax are: 1. Its levy ~ollusi ae coliusion, Qralt, welfare to stimulate is peculiarly adapted to profiteering and evasion. 2. lit is an invitation to continued governmental extravagance when our only salvation lies in economy. 3. Its enactment by the Congress will almost certainly be followed by duplicative exactions by the states. (Since this letter was drafted one of the Ward Westche:ter twins has pro- posed a sales tax for New York State.) 4. Its collection will require the in- tallation of another costly bureau in the Treasury Department. No consideration should be given to increasing revenues until costs have been cut to a limit compatible with administration. The efficient econ- omies so far proposed only scratch the surface of governmental extrava- gance. The Federal Government can and should be restricted to the func- constituted, National defense, law, tions for which it was namely, financ- es, interstate commerce and foreign National service falls naturally under one or other of relations. Every necessary the above functional groups. All extraneous services, educational, agricultural, charitable and other, properly belong to the states that de- mand them and are ready to pay for them, Utopian? Not at all. In fact, if the incoming Democratic regime is honest about its campaign undertaking of 25 per cent, reduction in Federal ex- penditures, it will have to reorganize the Government along just such lines. A. Layman. —_~+ 2 ___ “Cash and carry” ing in plans are spread- the department store field. A New York store recently inaugurated MICHIGAN a eash and basement store” which sells merchandise for ‘‘at least ten per cent. less than it could if a were not exclusively cash and carry. Planks in its platform: self-service; no ne ©: ©: Des or charges; no free alterations: ex- cnanges or refunds made within five days of purchase, carry mail or phone orders; ——_-~»___ Questions and Answers of Interest To Grocers. Cuestion: Has oleomargarine con- sumption increased in the last twenty years? Answer: In 1930, the last year for which figures are complete, average individual consumption of oleomargar- ine was 2.9 pounds, while in 1909 it was only .99 pounds. Question: What kind of candy has the largest output by candy makers? Chocolate covered bars are the largest item put out by candy makers. In 1931 the production was 330,497,195 pounds worth $53,638,800. The value of molded chocolate bars Answer was $24,059,923 in 1931, and sales of- total ed ons 395,- chocolate bulk confectionery $21,092,549. Sales of bulk confecti other than chocolate totaled $38, 513 at manufacturers’ prices. Question: What is heavy un 1 tomato puree? Answer: Heavy tomato puree is the product resulting from the concentra- tion of the screened or strained fleshy and liquid portions of ripe tomatoes, except those portions from skin and core trimmings; with or without the addition of salt. The product contains not less than 15 per cent. of tomato solids. Question: How does citron grow? Answer: The real citron of com- merce grows on a tree similar to an orange or a lemon tree, except that the citron tree is much more bushy. The citron is a large, lemon-like fruit with a very of acid pulp. thick peel and a small amount The pulp is similar to that of a lemon but ts less acidulous. The hardiest types attain a length of nine inches and weigh as much as five pounds. Question: From where does the citron peel come? Answer: While a small quantity of citron peel is produced in California 90 per cent. of the citron peel on the market is produced from citron grown in Corsica, Sardinia, Sicily and Greece. from citron grown there, nearly Question: What is the difference be- tween “glace” and “candied” orange, lemon and citron peels? Answer: The glace peels are cover- ed with a thin coat of glace sugar, while the candied peels are covered with a slightly heavier coat of sugar and are allowed to dry with a sediment of sugar in the cup. Question: allspice? Wihat kind of spice is : Allspice is the dried, nearly ripe, cenie of a small tree, called the pimento, growing in the West Indies. It is of the size of a small pea, and is similar in appearance to whole black pepper. It is called allspice because it resembles in flavor somewhat a mix- ture of cloves, cinnamon and nutmeg. Question: What kind of syrup is sorghum syrup? Answer TRADESMAN Answer: Sorghum syrup is produced by boiling the juice obtained by crush- ing the sorghum cane. Question: What is ground gluten? Answer: gluten is made from wheat flour by the almost com- plete removal of starch. Question: Creann Ground What is meant by “full cheese? Answer: The term “full cream” is commonly applied to American cheese made from unskimmed milk; that is, milk retaining all of its cream, and does not imply that the cheese is made from cream.—Kentucky Grocer. —_—__?<-~<.___ A Business Man’s Philosophy. The eriticism worth while is the kind that expresses itself in action. Suppose the Government is unsatis- tactory. Why not work actively for improvement, instead of criticizing both those who are in power and those who are seeking reform? Suppose rents are too high. Why not join with others in the construction of more buildings, thereby reducing rents? One man visited a cigar store and was disgusted with the dirty quarters and the slovenly service. It occurred to him that most cigar stores were like that. tore and now So he opened a model cigar he operates hundreds. Another man struck against the high prices he was compelled to pay for a good meal downtown and the inferior quality of the food that was offered at a low price So he opened a restau- rant in which he sought to correct these evils. Now he owns a country wide chain and is a millionaire. The world needs criticism, but it needs the kind of criticism that re- solves itself into deeds and not the criticism that ends in fault-finding and abuse. William Feather. For the ladies: A reversible gas range which can be set up with the oven on either right or left side: a 13 rubber bumper for dust mop handles —it helps in knocking dust from the mop by supplying some extra bounces; a comb for purse or dressing table, compact, S-shaped, with teeth set be- tween the curves on either side. ne Wishing won’t work without work. Oysters and Fish For The Holidays. Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. SALESBOOKS NOW is the time to order. We save you money. Battle Creek Sales Book Co. Battle Creek, Mich. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL morons WITH || FAMOUS IL COLD ? CONTROL AND HYDRATOR All Models on Display at Showreom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 RowENAs LOUR PRODUCTS “Axe VALLEY CITY MILLING 6€E0. GRAND RAPIDS, MICHIGAN Anchor Red Salmon Rademaker-Dooge Grocer Co. Distributors of Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Suggestions For the Hardware Dealer in January. January is the sort of month that dominates the hardware dealer unless the hardware dealer makes up his mind to dominate January. Right after the holiday season, the average dealer is apt to exclaim, “What trving to sell anything? usit to be done in he leaves the is the use There is no business January.” With which business to run itself. More than that, the average buyer is just as indifferent as the average seller. After the more or less lavish spending of the Christmas season, he is in the mood to economize. It takes considerable effort to induce a buying mood at this season; and even where intelligent and persistent effort is put forth, the response is sometimes not very marked. Yet the rent goes on just the same. The the business go on. higher in the winter months than yes, operating Fuel and light are upkeep and at any other season of the year. Oh, it will take a lot of effort and determ- ination to overcome your own inertia and the customer's reluctance—but, right now, it is a very important mat- ter to put forth that effort. The response to a fixed amount of effort will probably be less in the next few months than at any other season of the year But tt this to re- member. The puts forth intelligent effort in January may do only a fair trade. But the hard- ware dealer who leaves the store to run itself this month will do next to there is hardware dealer who nothing. In order to get business into the store this month, you have to go after the business. You have to work harder, advertise more aggressively, and push things harder, than when the response of the buying public is more spontaneous. A big item in stirring up the pros- pective customer this month is the stock-taking sale. At a time when re- trenchment is the policy of the normal buyer, you must make a strong price appeal in order to get results. Fur- thermore, there will be relatively slight demand for big articles; it is the small goods that can be most effectively featured. The great thing is to get people out of their cosy homes and into the store. For physical disinclination as well as financial economy has an important effect upon the public at this season. In any price appeal, the merchant’s message shoukl be especially directed to the women. This means that the hardware dealer should feature house- hold goods at attractive prices. It does not mean, though, that the dealer has to give away his goods; al- though a considerable element of the public is undoubtedly looking for un- usual price concessions. But the stock-taking or mid-winter clearance sale which offers only nominal price concessions is not likely to lure many dimes and nickels away from cus- tomers who are sold on the idea of re- costs O01 MICHIGAN There must be real and and the most effective way to make your sale convincing is by the skillful and in- telligent use of “loss leaders.” trenchment. convincing price concessions; + If you get a chance to sell a stove, an electric washing machine or some article, sell it. But for ad- such big vertising purposes it is better to fea- ture the scores of small and low- priced articles of which every kitchen need. The woman who hesitate to buy a $50 vacuum for stands in would cleaner strings when she is offered a 35 cent kitchen utensil for 29 cents. House- hold hardware, tinware, enamelware— $39 will loosen her purse no kitchen is adequately equipped with such articles, and it is lines such as these that should be featured. For the time being forget your heavy hardware, your tools and similar lines. Put on a couple of good window displays devoted to household articles wares. Feature in your and small ' window trims some striking loss lead- hich you can quote an excep- ers on W tionally ticket everything on display. and price Back up this display by newspaper advertising l Dodg- letters. ers may be used to good advantage, appealing price; or well-written circular if you can get dependable distribution on the Saturday market or from door to door; but on the suc- cessive price circulars sent direct by mail to a selected list of prospects will usually be more resultful than a verit- whole two able snowstorm of dodgers broadcast ed without method. It will pay stock in such a way as to play up your households and wares. Use plenty of price tickets inside the store. Feature the price appeal throughout. There is no use putting on a sale un- less you make it a sale worth while to the customer and to the store. A great objective is to keep the cus- tomer coming through the dull months of winter and to keep your store prom- inently before the public. Your im- mediate returns may be relatively small although they will be a great deal bet- ter than if you put forth no extra ef- fort: but what you do in January and February will have an important ef- fect in March, April and May. You will then reap the cumulative results of your energy and persistence. you to rearrange your smal] In the paint department interior lines can be featured to good advantage in the winter months. Most people right now will have considerable spare time on their hands; and they can turn this spare time to profit by interior decorating, graining, refinishing floors, brightening up furniture and similar work. A lot of this work may have been done during the fall in prepara- tion for the holiday season; but there is still more to be done. Featuring these lines in the winter months will also pave the way for the spring paint campaign through keeping the paint department prominently before the public. Demonstrations always help to draw people into the store. Interior finish- es, wall tints and floor ‘finishes can be demonstrated to good advantage by members of the regular selling staff. All that is necessary is to know the goods and how to apply them, and how to talk them up. TRADESMAN Aluminum, electrical goods and similar lines can also be demonstrated in connection with your mid-winter or stock taking sale and will help to at- tract customers to the store. Victor Lauriston. —_—_—_+++___ Danger in Undervaluing Goods Ship- ped To Customer. Where a retail merchant sells a bill of goods, with the understanding that he will ship them to the customer, he should for his after protection in case of loss of the goods in transit insist upon detailed shipping instructions. And, needless to say, the merchant will be bound at his peril to obey the instructions given by the customer, and liable for loss caused by his failure so to do. However, in the absence of instruc- tions, the law will usually require that the merchant use ordinary care in protecting the customer’s interests in making the shipment. And this rule has been held to cover the placing of a proper valuation upon goods at the time they are shipped. And now let us examine a case of this kind, which arose under the following facts. Here a New York merchant sold a bill of goods to a customer who lived in New Jersey, in the sum of $95.43. The customer paid cash and directed that the goods be shipped to him in New Jersey, which the merchant agreed to do. Following this, the mer- chant shipped the goods by express, which was proper enough considering their nature and value, but, and here is the nub of the case, the valuation placed on the goods was only $50. The goods were lost in shipment by the express company, and when this fact became known the customer di- rected the merchant to ship a duplicate order. The merchant complied with this request and the goods reached the customer all right, but the latter re- fused to pay for this second order on the ground that the merchant had been negligent in placing an undervaluation on the lost order. In other words, upon the loss of the goods shipped under the first order the express company was liable only for $50 the valuation placed thereon, when the goods were actually worth $95.43. In this situation it was clear that either the merchant or the cus- tomer stood to lose the difference, or $45.43. A lawsuit followed, and in passing upon the question raised the court quoted from the New York Sale of Goods Act, as follows: “Unless otherwise authorized by the buyer, the seller must make such con- tract with the carrier on behalf of the buyer as may be reasonable, having regard to the nature of the goods and the other circumstances of the case. If the seller omit so to do, and the goods are lost or damaged in course of transit, the buyer may decline to treat January 4, 1933 the delivery to the carrier as a delivery to himself, or may hold the seller re- sponsible in damages.” In the light of the foregoing, the court next turned to the question of whether the merchant had made a reasonable contract with the express company by placing a $50 valuation upon the goods actually worth $95.43. In reasoning upon this, and in finding in favor of the customer, the court said: “Tested by principles, the plaintiff's (merchant’s) case must fall. He limited the carrier’s liability to $50. He sacrificed the defendant’s (custom- er’s) right of indemnity to the extent of almost one-half of the value of the shipment. He did this when full in- demnity could have been procured by an additional payment of ten cents. these “That was not a reasonable protec- tion of the interests of his principal. The plaintiff's argument, if sound, would require us to hold that the ac- ceptance of a like limitation would be reasonable if the value had been $1,000. Precedent and reason forbid that con- clusion. The seller who puts the buyer at the mercy of the carrier must pro- cure the buyer’s approval, or assume the risk himself.” So the merchant was compelled to bear the loss resulting from his under- valuation of the goods when making delivery to the express company. And, while fortunately the loss was not large, the case constitutes a striking example of the possible danger to a merchant in situations of this kind, where the matter of placing a valuation upon goods is not covered by contract but left to his judgment. It follows that placing of an inade- quate value upon goods being shipped to a customer in cases of this character would seem a false economy, especially when the total value might be covered by the payment of a few cents extra. Truly, here is a point well worth the having in mind when shipments are being made under similar circumstan- ces to those in the case reviewed. + -__— “Give-away” magazines containing entertainment features and advertising are being fostered by various com- panies and organizations in increasing numbers. Latest is Sears, Roebuck & Co. which is planning to launch a “localized women’s magazine, without fictional features, intended to help women realize a fuller life.” Advertis- ing ratio to text may be around three to one. Reason for issuance: “Inade- quacy of local coverage of newspapers and also the exceedingly high cost of newspaper advertising space, especially when we are forced to buy circulation far beyond the radius of effective culti- vation of the locality we are organized to serve.” Phone 93401 ASSOCIATED TRUCK LINES The Outstanding Freight Transportation Line State Regulation means Complete Protection. ASSOCIATED TRUCK LINES 108 Market Ave., Agency Offices in Principal Cities of Michigan. of Michigan. Grand Rapids, Mich. oe a Rem ta He nn aA ARE AS $ 3 3 : f ci January 4, 1933 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt. Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason BE. Hammond, Lansing. Expect Shoe Sales To Hold Up. Predictions that unit sales of shoes during the first quarter of the coming year will approximate or exceed those for the corresponding period of 1932 made here by sales executives. They point out that at this time last year sales were well into the decline ini- tiated in the last quarter and that an upward movement was not started un- til the middle of last year. The current quarter showed volume running well ahead of last year and the trade ex- pects that this trend will be continued into 1933. The decline in prices during the past year, however, will reduce the dollar volume of sales . ———_+~+ + ___ Confidence in Suits Gaining. Suits will undoubtedly represent a substantial percentage of early ready- to wear orders for Spring. Early pro- motions of the merchandise, beginning around Feb. 1, are being scheduled, and confidence is expressed that a rise in percentage of suit sales to total ready-to-wear volume for February and March is likely.. Orders have been placed for both tailored and ‘sports suits, the former to be worn un- der Winter coats if so desired, Indica- tions are that the volume demand will be concentrated on untrimmed styles. Models with capes and separate scarf and cape treatments are receiving at- tention. Foxes and galyak lead in the medium and better grade trimmed suits. + ++ Sees February Marking Price Low. The low point in retail prices for the depression will probably be reached by February, according to the economist of a leading store. He expressed the view that the general business situa- tion would not “suffer much more” from price weakness. Wholesale prices on merchandise carried in department stores have tended to settle around current levels, with the time lag in- volved in adjusting retail levels likely to be completed in the second month of the new year. The outlook indicates no sharp rise during the year, but gen- eral levels are likely to move slowly higher by the end of 1933, he said. Oe New Dinner Ware Lines Ready. Cream, white and light shades of yellow will be featured in 1933 lines of dinner ware to be put on display in Pittsburgh at the annual trade open- ing early this month. Pink and other pastel shades which have been stressed in the last two years will be dropped, producers Round and = square shapes will be represented about equally in the new styles. In addition, the industry plans to introduce a new shape which will be a compromise be- tween both styles. The sets of this pattern will be decorated with floral effects Prices on the new goods will be unchanged from the Fall. say. oo o-- New Hosiery Machine Awaited. The hosiery industry is anxiously awaiting the official introduction of a new single-head full-fashioned knitting machine, which is reported to be revo- lutionary in many respects. Very little information has been divulged by the manufacturers, but it is reported that a few samples are being tried out. Each head machine knits a stocking individually, instead of by groups of 20 or 24, as the present sec- tion machines do. The advantages claimed are that the machine is easily movable, does not require a cement floor and saves time and labor. When a thread in the section machines breaks it compels the stopping of the entire 20 units, a delay which the single head equipment eliminates, single —_++~<-____ Issues Warning on Retail Rumors. A warning to manufacturers to be- ware of unfounded rumors regarding retailers at the beginning of the year has been issues by Max H. Zuckerman, executive secretary of the Associated Dress Industries of America. During the next thirty to sixty days, he said, many rumors will be circulated about accounts, “spread by unscrupulous persons and those with an axe to grind.” He urged manufacturers to ex- ercise care in appraising these rumors from a credit standpoint and not be “too eager to believe the worst about an account.” Placing reliance upon meager information, he asserted will have a demoralizing effect on business. ——_e--____ Dry Goods Activity To Resume. Dry goods wholesalers, whose buy- ing activity in the primary markets during the last weke was practically at a standstill, look forward to their retail accounts placing some business the first week in January for white goods promotions. The volume, how- ever, is expected to be reduced some- what in comparison with last year. Wholesalers say they will go for- ward on their Spring commitments the middle of the month, as they expect that prices in most lines will be stab- ilized by that time. A few goods are still out of line in their opinion, how- ever, and need further readjustment downward. —_—_~+-+__ To Use More Road Salesmen. With the turn of the year, more road salsemen will be sent out by firms in the garment and allied accessory lines. The additions will be largely in the Middle West and Western sections, a trend aided by the decision to issue mileage scrip books by roads serving > the territories West of Chicago. The head of one firm, adding three sales- men, expressed confidence in the re- vival of road business, particularly in medium-price merchandise, which has been held up to quality standards. The hope is expressed in trade circles that the Eastern roads will also take action on the issuance of mileage books early in the new year. Home Furnishings in Demand. An influx of buyers brought an un- expected volume of business last week in the home wares markets. Merchan- dise of all types, including draperies, glass curtains, novelty furniture, elec- trical appliances and kitchen utensils, moved freely as buyers purchased goods for delivery early this month. Only low-price merchandise suitable for post-holiday promotion was order- ed. Drastic price reductions sought by buyers, but the average con- cession granted did not exceed 10 per were cent. below previous levels. ee gg Rug Mills Releasing “Drops.” Small quantities of “dropped” rug patterns are offered to retailers for im- mediate delivery by several floor coverings manufacturers. The move is prompted by the desire of producers to clear stocks of all left-over goods before tthe trade opening scheduled later in the month. Due to restricted production schedules in effect through- out October and November, the quan- tity of merchandise to be sold at a dis- count is reported exceptionally small. Better grade axminsters and wilton weaves constituted most of the “drop” rugs offered. Red Cross Aids Sweater Mills. Despite the fact that advance buy- ing on Spring sweaters has been very slow, several knit goods mills will be kept busy during the month of Janu- ary turning out the goods bought by Red Cross. The total contract calls for 415,000 dozen, or approximately 5,000,000 sweaters, or- ders on which have been parceled out to a number of mills. The trade is highly pleased with the amount of business placed, particularly as the lack of advance orders threatened to keep many mills operating at a very low level this month. Sannin cue cae A paint manufacturer who the depression with a new highly light- reflective, odorless paint wished to ob- tain dealer co-operation and also to eliminate curiosity enquiries He di- rected his trade journal advertising to painters, offering a sample but adding that it would be sent to the painter’s dealer, where the painter might call for it. A surprising number of enquiries than 30 cents the American braved resulted, at a cost less each. ——_2~-~-__ The man who keeps’ working at something is seldom !aid off very long. MICHIGAN BELL TELEPHONE CO. MR. WILLIAMS GIVES EXPERT OPINION Working in overalls in factory, field and mine, Mr. Williams knows the problems of the working man from firsthand experience. He says: “First among the worker’s tools is his telephone. By its help he is able to learn easily, and at slight expense, of any opportunities for jobs which may be epen in factories or shops within a radius of many miles.” WHITING WILLIAMS, widely known Worker, Author and Economist 16 MICHIGAN TRADESMAN HOTEL DEPARTMENT Menu OCbserved By Verbeck on Christmas Day. Los Angeles, Dec. 31—A couple of hundred Christmas cards reecived from friends located at various points, extending from New York to Bang- kok, Siam. with a most liberal sprinkling from Michigan, ought to be individually acknowledged. This I will attend to next summer, if I am privileged to go East. Someone also sends me a box of choice candy, post- marked Dallas, but no other evidence as to who the guilty party really is. An enclosed card simply says: “Keep on in the good work, Judge.” This will have to acknowledge receipt of that particular item. I enjoyed an auxiliary Christmas dinner with friends at the well-known William Penn cafe, which is operated by Ernie Jenkins as part of a chain of restaurants he controls, this one of which organization being managed by a brother, Ross Jenkins. I am sub- mitting a menu, which reminds me of the pre-war days when hotel and restaurant operators were really vieing with each other to see which could set up the best meal for 50 cents. This particular meal, well cooked and served, cost just that sum—fifty cents: Merry Widow Cocktails (Raw Oysters) Ripel Olives Celery Chicken a la Royal Broth Jellied Orange and Cheese salad toast Young Tom Turkey, Chestnut Dressing, Giblet Gravy, Cranberry Sauce Broiled Filet Mignon. Mushroom Sauce Grilled French Lamb Chops, Hawaiian Pineapple Banana Squash Mint Sherbet New Peas Whipped Potatoes Hot Mince Pie Ice Cream Home-made Cake 3aked Apple, with Cream Fruit Jello. Whipped Cream Coffee Now this most remarkable meal was environed with Christmas trappings of every description, served by daintily garbed waitresses, and patronized lib- erally by worth-while people. But, at the price charged, I don’t see how they could do it. Reminding me that within the past two years there have been surprising reductions in restau- rant charges almost everywhere, but with especially marked changes in California. I doubt if there are a dozen restaurants in Los Angeles which make a charge of more than a dollar for a complete table d’ hote meal, where there used to be a hun- dred. This also applies to hotel din- ing rooms and railway lunch rooms. I know of two lines which furnish 50 cent meals in their dining cars. They lose money at this price, but they are compelled to furnish dining car ser- vice to meet competition, and tell me that with higher prices they would lose more money on account of lack of patronage. I am wondering if the meal supplving business is going to return to the charges of pre-war days. It does seem to me that with every- thing topsy turvey in the commercial world at present, there will have to be a readjusted schedule of prices on everything, everywhere. I guess a lot of hotel men I know of would be glad to go back to the times when they gave one three square meals and a comfortable room at two dollars per day, that is if they could have the business and business costs of that day and age. Let us hope that no commission will be necessary in settling any future war debt situation. President Hoover who was responsible for more Federal commissions than ever existed before, in the whole history of the Govern- ment, always claimed that the com- missioners worked free gratis, out of sheer love of country, but the secre- taries and clerks—well, they certainly absorbed wampum at a perilous rate. I am not, naturally, a member of the Native Daughters of the Golden West, but occasionally these “gals” open their hearts and invite strange beings to attend some of their doings, hence I felt especially favored recently in receiving a “bid” to attend a meeting of this organization which is doing so much to preserve and revive interest in the historic heritage of Los Angeles. There was Lyman Bynum, of the World-famed Huntington Library, of Pasadena, as principal speaker, who is making a special study of the activities of Felipe de Neve, the Spanish Gov- ernor who founded Los Angeles. With the invaluable collection of Americana in the Huntington Library, this gen- tleman is preparing a historical work which should be a book of importance to all California, and, in fact, to the whole Nation. From the Mexican government he has procured copies of practically all the records in Mexico City which shed light on the struggles, rivalries and important events in Alta California when it was ruled by the viceroy of Spain, and his studies show De_Neve to have been a man of un- usual vision and action, a rare com- bination in a military governor in the days of the conquistadors. When De Neve saw that a thing should be done he did it, sending to Mexico a report of what he had done and asking for approval. A more timid man would have waited for approval—and a more timid man would not have founded Santa Barbara and Los Angeles, Un- willing to wait for colonists to come out from Sonora, de Neve gathered fifteen families from other settlements, brought them here and founded Los Angeles, giving to each family a home site near the Plaza, a large tract of land to develop and certain farm animals and agricultural implements. And during all this period there was no evidence of graft or dishonesty among the official staff which ac- complished all this work. The Mis- sions were established by the padres to convert the Indians to Christianity, but the Spanish Government fostered them for their civilizing influence. The idea was that after a mission had been started and had civilized the Indians it would be safer for settlers to enter that particular territory and begin ag- ricultural development. Until a mis- sion had pacified the Indians and es- tablished friendly relations with them, it was considered unsafe for other set- tlers to invade it. In California, how- ever, the Indians were less warlike than anywhere else in the Spanish dominions, and both missions and set- tlements were established more rapid- ly than in other districts. A youth in Santa Ana who stole an automobile has been ordered by the judge to attend church once a week for the next three years. Quite likely he is one of those smart young chaps who will look upon this as a severe form of punishment. But while he is listening to the sermons, he will, at least, be saving gasoline. Now, if all traffic violators could be sentenced to church, the pastors would think there was a revival boom on, and it would no longer be necessary to dabble in politics, as some of our lately defeated candidates might discover. Service and especially hotel service, is worth two prices. First, because it must never be forgotten, there is the price to those who render it, repre- sented by various costly items which comprise everything that goes to make the basic outlay. A large hotel, well known for its ability to keep an imposing clientele in a happy frame of mind, declares it will serve any- thing within reason on demand, reserv- ing the right to ask pay for its ability to meet this requirement. This very hotel, however, illustrates, too, the other end of the problem, which is that service is only worth so much as the guest thinks it is worth. If the operator fails to impress this on his HOTEL OJIBWA Y The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL PHILIP A. JORDAN Manager Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon 3° Michigan Columbia Hotel KALAMAZOO Good Place To Tie To [ee HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire - proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. nn i 1 e January 4, 1933 MICHIGAN TRADESMAN 17 own mind, he overlooks the one best bet, by which his guest is kept in the frame of mind which makes him a re- peat customer. One of my Milwaukee hotel friends tells me of a fast one pulled off on three prominent hotels in that city by a check worker. The operator went to one of the hotels and regis- tered, to find a telegram already awaiting him requiring his immediate return to Chicago on an _ important business matter. Claiming to be short of sufficient cash to make the trip, and that he would return the same day, he got the money and never did re- turn. In fact on one taxi fare he visit- ed three hotels and made a haul in each one, There is an individual who bears the reputation of being one of the finest fellows on earth except in one particu- lar. He likes to jumble up representa- tives of firms who try to sell him. He lives in Michigan and is a big buyer of a certain commodity. Many travelers call upon him, but their opinion of him is unanimous. He likes to ride the under dog. His purchases amount to a great deal and the salesmen all want to get a slice of this business. He knows all that and, as a consequence, bulldozes the travelers who call upon him—in fact, he is downright nasty to the most of them Wouldn’t it be an applica- tion of the irony of fate if some day positions were reversed and he had to make his living by peddling merchan- dise? He has been told this by my- self and other good friends. Salesmen are, to my way of thinking—having put in half of my life at the game— important cogs in the machinery and if they are used properly will supply their patrons with many _ original money-making ideas. If you happen to be a ‘buyer it is but fair that you give the salesman a chance to tell his story. If you are not interested why should you make a bear of yourself? I have noticed this disposition on the part of some buyers who maintained traveling men of their own, and never had any hesitancy in calling their at- tention to the inconsistencies prac- ticed It seems to me that if I had many salesmen to meet I would make a study of how to turn them away without hurting their feelings. I am glad to know that under a judicial interpretation of the affairs at Hotel Rowe, Grand Rapids, the sale of the furnishings in that establish- ment will not take place until after further consideration of the court, the next hearing will take place August 12, 1933. As I stated in a previous communication that it was the uni- versal opinion of such as have a more intimate knowledge of the Rowe af- fairs, that if anybody can place this property on an attractive income basis, it will be Ernest Neir, the present manager and receiver, who is, at least, showing a profit on operation, and that it would be suicidal to close the hotel under any circumstances. Wisconsin hotel men are organizing to establish an office in Chicago for the purpose of promoting the Badger State’s resort interests. Michigan is already represented there and finds the investment a good one. Fred Miner, well known among the hotel fraternity of Michigan on ac- count of business associations, and his frequent attendance at the affairs of the Michigan Hotel Association, was principal speaker at a meeting of Chi- cago hoteliers, at Evanston,-as un- official representative of the Century of Progress Exposition, to be held in Chicago next year. He not only gave a very intelligent report on the progress of the great show, but also enlightened them on the subject of hotel methods in the Orient, with which he is familiar, The committee selected by the American Hotel Association, at their recent meeting, to investigate the sub- ject of hotel insurance rates, are al- ready reporting progress. Mr E._L. McManus, Jr., who was engaged as legal adviser points out that the stock fire insurance companies, directly or indirectly, control most of the rating boards and that such boards would, in the end do what the stock fire insur- ance companies wanted or permitted them to do; that the stock fire insur- ance companies officials had the right to wait five years after establishing a hotel classification before adjusting the rates. The conclusions, however, are said to be encouraging. A lot of hotel men would not be so disgruntled over the effects of pro- hibition, were it not for the fact that a lot of the speakeasies, which are far more numerous than the licensed saloon ever was, are Offering as an added attraction a very comprehensive free lunch. While the adoption of prohibition made a sizeable dent in ho- tel receipts, the adoption of a free lunch akin to a square meal is the final straw. The Los Angeles city council thas gone on record as favoring a New Year’s dispensation by the various clubs and restaurants of their particu- lar type of entertainment, provided they are reasonable about it. Califor- nia is one of the states which repealed its liquor legislation, and will allow the Federal authorities to cope with the problem, insisting, however, that the state or city shall be put to no form of expense, in working out gov- ernment perplexities It was reported that at the Christ- mas card counters in various places the most popular type of card was one with ‘black edges, used ordinarily in mortuary affairs, and stating in cold black type: “It is with profound re- gret I inform you there is no Santa Claus,’ a belief, however, not shared by the juveniles as a whole. Cards are out announcing the mar- riage of Miss Antionette Marie Smith, daughter of Ray Smith, proprietor of Hotel Pfister, Milwaukee, to J. Carl- ton McNeil. Many of the Michigan fraternity enjoy the acquaintance of Mr. Smith who was formerly manager = the Republican House, in the Brew ity. I am pained to hear of the passing of William Schaible, an attache of the Norton organization, and for several years manager of Hotel Norton- Palmer, at Windsor. He was a de- serving young man of much experi- ence along hotel lines. . Pennsylvania hotel men know what they want and they go after it too, Not satisfied with their disposition of laws adverse to liquor sales, they are now on the trail of certain blue laws which have been in disuse for ages but flare up once in a while to cause them vexation. A California traveling man has put over one on the Pullman Company by securing a judgment for damages for baggage lost while in the custody of one of the company’s porters. The sleeping car people, who receive a tidy price for accommodations sup- plied, have always held themselves absolved from any financial responsi- bility for articles of value pilfered from their cars. Hotel men have been soaked from time to time, for some reason, known only to judge and juries, but the Pullman people have always been exonerated, which, upon the face, is a rank injustice. If the decision runs the gauntlet of the Fed- eral courts, perhaps sleeping car patrons may be accorded a_ night’s sleep without placing their suit cases under their pillows. The Statler hotels have definitely announced to the public in their news- paper advertising that henceforth no tipping will be allowed in connection with any service which may be render- ed by employes of that organization. Now, if the public will exercise a little common sense the tipping evil may be abated to a considerable degree. But, will they? It has always seemed to me that the act of tipping was an ob- session on the part of a lot of people. I remember, years ago, when a cer- tain important railroad company an- nounced that tipping would not be allowed on their dining cars, and that any employe receiving a tip would be instantly discharged. At that time the traveling men were the principal cul- prits, in that they secretly passed tips to waiters, in violation of this rule and it soon became a dead letter. I am curious to know just what success the Statler organization achieves in that direction. In Honolulu it is called a lanai; in California, a patio. But away down East it is a front stoop, porch, piazza, or, as Andy would say: “Sumpin’,” so don’t have any mistaken dreams about the opulence of your relatives or friends, if they write you about patios. They are nothing distinctive of wealth, but just verandas. The mayor of Pasadena stirred up a considerable ripple the other day when he took a shot at the electorate of that city, because they—the said electorate —wanted the city council to spend more money than it thought could be well afforded. “Pasadena is not in a deplorable financial condition,” he said, “and is in about the same position from this standpoint as other munici- palities, but unless elected representa- tives are allowed to use their own judgment, free from public clamor, there will be scores of cities as bank- rupt as Chicago within a few years.” In which claim Pasadena’s mayor demonstrates he is very right in his premises. Los Angeles is just a few laps ahead of the sheriff and can well afford to follow Pasadena’s example. Frank S, Verbeck. —_——_+~-.___ Advance Information on Hardware Convention. Howell, Jan. 3—The Michigan Hard- ware Association has declared war on trade practices unfair to the interests of hardware retailers; on inequitable and unjust taxation, It has declared war On laziness, inertia, poor manage- ment and inefficient practices in our own ranks. “The Business Battle” convention opens in Grand Rapids, Feb. 14 to 17. This is an open invita- tion for you to attend the President’s luncheon, as my guest, Tuesday noon, Feb. 14. [I promise you an entertain- ine time as well as a square meal. For the opening day we will have E. B. Gallaher, of Norwalk, Connecti- cut, whom many of you remember Irom his visit two years ago. You have received Clover Service this year through his courtesy. Mr. Gallaher will discuss prsopects of business in the future (and you know how accu- rate his predictions have been in the past), and will tell of trade evils and methods of correction. George V. Sheridan, of Columbus, Ohio, a nation- ally known authority, will sneak on taxation and sales taxes. On Wednesday there will be a dis- cussion of public utility competition presented by your utility committee, which has been working faithfully for several months and will have definite proposals to present to you. Sales- manship will be handled by H. A. Coffin, of Detroit, a dynamic sales executive and a forceful speaker. Thursday Veach C, Redd, of Cynthi- ana, Kentucky, member of the Nation- al Price Competition Committee. will talk of the fight to secure competitive prices. Merchandise purchased from competitive sources will be on display. Our old friend, Rivers Peterson, of he National staff will deliver an in- spiring address “Rallying Round the +] A speaker of National reputation will be with us Friday morning and will bring the convention to a climax with his talk, “Forward March.” Chas. H. Sutton. President. —__---~___ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: James A, Dant Lumber Co., Detroit. Furnari Excavating Co., Detroit. Duncan Bay Club Properties, Inc., Detroit. Morley Timber Co., Grand Rapids. Lake of Oaks Land Co., Detroit. Golde Clothes Shop, Inc., Detroit. Ervin Motor Sales, Alma. Modern Poultry Breeder Co., Zeeland. Detroit Daily Mirror, Inc., Detroit. Monaug Holding Co., Lansing. Dearborn Iron & Metal Co., Detroit. Diversified Bond Corp., Grand Rapids. Parker-Webb Co., Detroit. Bertch Market, Grand Rapids. Bonbright & Co., Inc.. Lansing. East Side Body Shop, Inc., Detriot. P. J. Connell Co., Muskegon. Floyd F. Smith, Inc., Detroit. United Cigar Stores Company of America, Detroit. >> Neutral Hosiery Shades Featured. Neutral shades are stressed in the Publishing collection of twelve colors appearing on the Spring hosiery card now being issued by the Textle Color Card As- sociation, it is announced by Margaret Hayden Rorke, managing director. While the contrast movement in color is still an important phase of fashion, Mrs. Rorke pointed out that the mono- tone theme in its adaptation to cos- tume, hose and tavor. shoes is gaining in To assist in the merchandising of the new colors, the card them under three captions: shades, eig groups gray-grege sunshades. including graylite and fogmist, were cited as representing an outstanding trend. natural beige and The gray-grege shades, shadotone, dawngray, Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 ALL GOOD ROADS LEAD TO 1IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. DRUGS Michigan Board of Pharmacy. President—Clare F. Allan, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. __ Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- Little Lessons in Pharmacy. It is a dangerous practice to rely on two or three physicians for your pre- scription patronage. Many a time I have heard the statement made by pharmacists that they do not care to go out to contact any other physicians as they have two or three real good friends. This is fine as long as it lasts. But, please remember that in these modern times medical arts buildings are springing up all over the country. There is something of an inviting na- ture held out to a physician to take office space in a medical arts building. In such a building he is in daily con- tact with a hundred or more of his colleagues. In such a place they can dine together or lounge together down in the library room. Further, physicians are like all other human beings. Some move to other cities, while others pass into the Great 3eyond. Would it not be better to enjoy a prescription patronage from a large number of physicians? After all, a prescription is a prescription, and it makes no difference whether it is from Dr. Jones or Dr. Brown. Developments in modern pharmacy clearly point out to us that many re- tail institutions are no longer com- munity affairs but are city wide in- stitutions. The modern telephone ser- vice places a physician adjacent to any pharmacist in the city. If I were in retail pharmacy to-day, I would sure- ly hate to see the auto delivery stop at a home next door to my store with a prescription from another institution. I would most certainly ascertain why such is the case. Perhaps the other fellow is offering a type of service that I am not offering at present. In that case, I can assure you, I would get busy right away—not to-morrow—but to-day. In my clientele of pharmacist friend's there is a chap whose psychology is as follows, “When better service comes along, better service wins. Don’t bank too much on_ so-called friendship stuff.” Some time ago my attention was called to a pharmacist who prided himself in the fact that a certain phy- sician had been directing the prescrip- tions he had written to this store for the past twenty years, This phar- macist made the boast that competi- tion could never alter the happy pre- scription patronage that he enjoyed from this certain physician. To-day there is a different story to tell. Better service came along and the physician lined up with the better service store, with the result that the greater majority of his prescriptions are no longer filled in the store to MICHIGAN Sie which he had been sending them for the past twenty years. I do not mean that friendship does not count. It goes a long way toward developing a successful prescription patronage. I wish, however, to point out the fact that in these days of high- ly competitive measures, wherein mod- ern science is placing at the disposal of the pharmacists tools of service that were not a part of pharmacy a few years ago, One cannot bank 100 per cent. on the friendship of yesterday. Would it not be better to adopt the psychology that when better comes along that better service wins? By so doing one will strive continual- ly to better the service that one offers. It is well to keep twenty-four hours ahead of the other fellow at all times. Anton Hogstad, Jr. service ——_3+2+>____ Ruling on Soft Drink Tax. Three important rulings have re- cently been announced by the Tax De- partment with respect to tax on soft drinks. The following is a digest of these rulings: 1. Pure orange juice, lime juice, lemon juice,, and grape juice, such as are sold at soda fountains as a beverage and at restaurants as a part of a meal, without the addition of sugar or sugar and water, are still drinks, and subject to a tax of 2 cents a gallon’ The same is true with respect to grapefruit juice packed in cans in its natural state with or without the addition of sugar. 2. On the other hand, tomato juice is not taxable, not being a fruit juice. 3. Chocolate syrup sold to dairies or milk dealers for use in chocolate milk is subject to a tax of 6c per gallon. Where the dairy produces its own syrup, or where a concentrated syrup is purchased and reduced to a finished or fountain syrup for use in making chocolate milk, the dairy becomes the manufacturer and is liable for the tax. te Hair Gloss. Hair glosses are for the purpose of giving a gloss and a smooth, soft ap- pearance to the hair, glycerine or castor oil being the main ingredient which is dissolved in alcohol and perfumed with essential oils or synthetic perfumes to suit the taste and price. Besides the preparations mentioned below, the mix- tures known as brilliantines, are also used as hair glosses. 1. Caster of 2 4 oz. Alcenel = 12 oz. Oil of lavender flowers ____ 30 m. Oil of bereamot 30 m. Color with alkanet if desired. 2 (Gieeme 2 oz. AICCAO | ie 2 Oz, Orange flower water ____-- Z Oz. Rose water 10 oz. Oil of verbena _ 30 m. Oil of rose geranium ___-_-- 30 m. Oil of citronella (best) __-_ 30 m. Clean Soda Fountain Makes Impres- sion. The marble top of a soda fountain that is spotted with water, spilt syrup and is generally untidy is one of the strongest sales repelling faults of a store, yet it is common of a great many. It only takes a few second to wipe off the surface and keep it clean and shiny. It is surprising to note how many more sales are made over a TRADESMAN clean counter, backed by glistening glasses. Vermont Frappe. Into a mixing glass draw one and one-half ounces of maple syrup, one ounce of white grape juice, and one ounce of sweet cream, add a portion of ice cream, shake thoroughly and fill with carbonated water, using the fine stream. Strain in a clean twelve-ounce glass and top with whipped cream. —__+ +. Invisible Ink. Ioimseed Oil i ode. Ammonia Water = 2 ZO drs. Water 26 100 drs. This ink leaves no visible stain on the paper, but when it is dipped: in water, and while it is wet, the secret can be read. As the paper dries the writing again disappears. —_2-+___ A new fitting for copper tubing ends guesswork in soldering. It bears a color band which turns black when the proper temperature for correct soldering reaction is reached. January 4, 1933 Bottle Capping. Gelatin 2055 ee 500 Acacia 2050528 ee 100 Salicylic Acid (900 4 Water foo ee 1400 Stanep 28) oe 200 Antindye 22 Z to 5 Heat the gelatin, acacia and salicylic acid to boiling with water, 1000, Strain, add the starch, triturate with water, 400, and color as may be de- sired. Use by warming the paste and dipping the bottle into it. —_—_>-> Utah Thirst Quencher. Into a 12-ounce glass draw 1% ounces of raspberry syrup. Into this squeeze the juice of 1 lemon and add a few dashes of raspberry vinegar and one-third glass of fine shaved ice and fill with carbonated water. Mix and decorate. ———— A new easily cleaned, midget showerhead—2.5 inches in diameter—is said to throw as wide a stream as the conventional head, yet to use only half as much water. VALENTINE Candies Now Ready Gahnaris POPULAR CANDIES Ask our salesman about the NEW DISPLAY STAND for Bulk Candy. Increase your PROFITS by featuring Good Bulk Candies. PUTNAM FACTORY NATONAL CANDY CO., INC. Grand Rapids, Mich. it over. Grand Rapids Blank Books for 1933 Ledgers — Journals — Record Books Day Books — Cash Books Counter Order Books — Tally Books Standard Order Books Petty Day Books — Memorandum Books Also Account Files — Shannon Arch Files Greenwood’s Business and Income Tax Records Card Index Files — Letter Files Blank Notes — Receipts — etc., etc. Our stock is complete. Prices Right. Hazeltine & Perkins Drug Co. Come in and look Michigan ; i ; * a anuary 4, 1933 SHIP CA NAL TO M : BLACK ICHIGA John Bu : cans Sia I 21 : TRADE pe Regards the P. that satay he this to sl ao ith roje wenty-five : show yc oe Rapids Den 36 r a ve we wees eae channel Z all WHOLE 4 ’ x oa I a oi or ve ¢ .. a Hie eegieaat nies oe SALE DRUG PRIC = : o the article 1 ig my 9s 1 vessels en . 30 you referred man of De icle In yo i: a South Hav s entering C 5 E Cc ce. 28 eee ur Trades- aven. I : g the port Pri RRE transportati 28, referring : tary n this lette of ces quoted T : tion f g to wat af of the So etter the se are nominal, In this 1 or Grand Rapi er Comme South Haven C secre- Acid based s letter you s apids. merce states en Chamber of acetic, N on mark pelled to t you state yc the es that seve Sf «Borie 0. 8, Ib. 06 et the da é ake an : you are com- port was al ven years < ric, Powd @ 10 Mo Gum y of issue possibility 2 attitude of utter i but that later about to be al 7 Ope Xtal, ib, — o es, Barbadoes Heml : water . for the project of eg im- and st ae the channel w oandoned, Carbolic, Xtal.,1b. 08%@ 20 =, called, lb. gou Home Pu., lb.2 00@% pe Ss ae area ‘damnelwacareteed Ste coun © © © ee ee © eee wat i ° ake. I hav apids to : 1 named 2 to Nave Sou Muriatic, Com’l., @ 55 S Socotrine, 45 Junip’ er., lb. 4 0 2 oe interest on a with con- aoe en age a re for ied Wes ona b 03%@ i @ 7 tae view . 1 saan 3 e various nur of the items 1 st foreig ept. 10, 1925 A ret 10 Arabic, - 15 Lav. Gard., 1b._ 4 00 : s numbers ms i | . gn vessel , 1925, the Gzalie 1b 09 @ rabic, fi aa @ 80 - Gard., 1b = journal regardi me Of your ¢ searing woc sel came int € Ss ie Tb. __ 15 15 Arabi irst, Ib. 80 Lemon a: 1 25@1 50 Grind: Ri garding the devel trade during ood pulp from N oO port, ulphuric, Ib. —- > @ 2 ai cae Ib. @ 50 Mustard, true, o 2 00@2 25 iver or Sol elopment of uring the past seasc n Norway, and Tartaric, Ib. ---- 03%@ 10 A ic, sorts, lb. 15 @ 45 Mustard, true, ozs 7 way to Grand some other deep w eign vessels e season fifty-two Le » Ib. ---- 35 0 Arabic, G »ib. 15 @ 23 ard, art. - @1 50 : p v ssels ‘ : ty-tw @ 4 : ran., 5 Ora : » OZS. . . appreciate ea and Se i. pod ras this ee Denauead No. : yer in tl "b. 25 @ 2 Origanam, "a r . ood 25 ese ; your having s Dy acccele co s show = Say Gal. ida, lb._ 5 lb. = i se copies. I am als g sent me H vessels emiceed: ti w that in 1930 a 48 @ seta. Po.. -- 50@ a Pouvcnt 1 00 seeps fat couch Iso glad to say | ae come ae. tl le port of South Wood a “3 4 00@5 fe aa Ib. Ib. e 75 Pouasaniae ik 3 oo a er has not ision in tl a oaded wi _of these ships 2 d, Gal. ---- 50 > iac, Powd._ 60 R int, Ib. ; 0 discour the mat- with pig ships bei Al @ 60 Kino wd._ ¢ ose, dr - 3 50@3 75 as to the f aged me in In vy 1 pig Iron and ng I um-Potash . ib _. @ 70 Ro os 5 utu the | ‘ your issue f LTave 4ump, » USP Kino, aoe se, Ge @2 a . oe of ena loners ee a Dec. 28 shee Powd. neat o es hl 7% ” @1 Fe Rosemary” ozs. 50@ 95 have o Grand R 7 one of whi al manufact »lb.054@ 13 yrrh, Pow.., lb. @ _ Flowers, 1b personally : apids. | ft which the st: acturers, 1 Cc Ammo Shellac ow., lb 60 Sandalwood, 1 50@1 7 acquainte y been inti that furni ae statemen a » Mm oncentrat nia ellac, Ora i @ 75 B ood, 1 75 cae aes Grand River ae truck as ae is being aia made ce Ib. — i = @ 18 : ann = Ww. * 7 ----12 50@12 give re and long orty consid oe oF Boston. I orted by oi 5%@ 13 Sh round, lb- @ 35 Sassafra b. ---. 4 50G ™ Z n up the idea th g ago have lak sideration a dee In taking into Carbonate i 05%@ 13 ellac, white - 2% @ 3 Gaon @4 75 way in the course of at a deep wat ake an doceatr ep water wa Muriate, Lp., lb. 20 @ 25 give dr’d) Ib Syn.. Ib. ---. 2 00 practi nurse of Gra ; tee ek ee boats, the y for Muria » Ib. 18 a ee - 35 @ _Syn., Ib. - 15 @2 2 and tical. First, dist nd River was R oe the first thing eee we i se ¢ No. 1, bb s 2 a Joel nd, secondl , distance is to apids tc is raw mate 5 e, Po., lb. 18 No a Is... 1 75@9 Tansy _. 3 00@3 25 one: ie bs o long cities i o-day is aterial. Grand »Ib. 20 @ 3 4 ite __. 75@2 00 Thyme i .... 3 25 we get in th : igh water whi cities in the U s one of th ¢ P Arseni 0 Pow f --—- | d0@! Ga nyme, Red, Ik 5 00@5 25 e spring fills i which t pees Unit ave e larges ound - Ic | 1b 2. 1% Thym lb. 1 50 nels and : 124 Ils in tk : runk line as ed States : See 07 _ I 26@1 5 Ww e, Whi., 1 91 75 cr eee cost of aoe water ae aoe and dios 2 a Copaiba couens @ 20 Pound oney me Ep ep vie b. 1 75@2 00 nee the ea sportati dee Fir, sy le rue, lb. ee es there is just seande cee and ee. oo of zo Gee tb 2 0002 re 4% Loose nee wees a I aes 5 0003 = n do to G one thing urers in Gri of the early Sel @1 vemned Wormseed, Ib. 7 : to ask th rand River a iB grown ji ae in Grand R : arly Ty 7 ib 2 6 = oS W mseed, lk 15 @1 00 e Go nd that i r in spite of this Rapids it has an 00@2 20 Mae a @ 75 Cased ike 00@5 25 the old wing rong ai ta Hake ot s The time has of this handicap iam a 1 50@1 8v pon Peroxid 7 ood, Ib. 6 ph 25 the lt wing damsy clean the channel ern and as ‘now agreed when the tl i prongs ere, galt 09 Com Olle Heavy outboard n igable for b : item and wi erial is an i 1€ Ordinar i Bh ss 15 00@16 Cocoan eal. (E in@t 35 ee notors < oats with | and with ¢ s an import co eS » Bross 10 0 00 C ut, Ib. 3) trip down G s and for laun yeing ol sur local ant in., Po @ 30 : 0@10 50 od Live _ 39A@ 5 i ches. A obliged t manufact Sai .. Ib. 20 @ N Indi ~ r, Nor- 35 honed n Grand River wi . per t o pay bett urers igon, Ib 95 Madras, 1 go egian, motor would with an out- on for bringi er than $3.5 Saigon, Po., lb. @ 40 b. ---. 2 00 Cot. nasa ee --1 00@1 anyone, but i ould be a plea raw mat ging in coal . teh. lb. 50 @ Insect @2 25 Lard, Gals. 9 50 ; ’ it is sure for erials yo al and oth me ps 3 60 Pure, 1 Powder ex. 0@1 10 ent conditio not safe und advantag you can s F m, Powd 5 @ 40 » Ib. --- Lard, No.” gal. 1 55 ns. er pres- age to whicl See the di mn ea | Ib. 35 = eo @1 65 The di could hay yvhicn we a ais- Elm, G'd, Ib @ 40 Lead A 35 Linseed, raw . 1 25@1 stance fi Yave this shi ” re Put. be Sassafras | 1D. —— 40 @ Xtal, lb cetate Linsee a aw, gal. 6 A 40 oa Haven ee Rapids to - ia oe by era gi come a ae on e Bt @ z Powd. & Gran. z 25 Neatsfoot, gal. cia hs iver and this in i ty-one mil es which ne many new i aptree, Po., @ 25 Bice 25 @ 35 extra, g c Grand Ri S 11 itself wo id es by Rapids now cannot e Tate indus- ’ ib. 25 @ 430 Extracts icorice Olive «+ fal _. 135 iver chan uld not make |! s could then ! xist im Grand & Berries pe - Sticks Mal S@1 % wat ay nel a ave the capi en ‘be deve n ubeb, a alaga, he a ogee is on deep a oe the gee We out Po “Tb. @ Wai i 40 = 00 eee Faia 7“ : ee rer, . ate Vv anc Hiner, Ib. | @ 8 8, (24s) b ao 9 ea 0@5 Rapids t erful opportunity Fr. an- there ompete with oth id the I, <....7 0 S) box Tan - ---- 1 ee ; o becom y for Grand frei could be s other cities if BI - 10 @ 2 B Le @150 Ta ner. gal. __ 25@1 50 is a channel e a seaport and reight rates some neutralizati s if Pound ue Vitriol Buchu, lb aves ar, gal. - — 8@ 30 Lad from Black L that handi s. With ae lea 05 Buchu, 1b. short @ 5 Whale — = Gi@ 74 and, paralleli ake at Hol icap unde 2 ye tremend Bo @ i Buc . Ib., long 50 . Gab 2. 75 Railwa ing the P ol- compell r which ndous P’d o suchu, Pd » & Glia @2 00 ailway the enti _ Pere Marquett pelled to oper we 4afe 1 r Xtal, tb. 0 Sage, bulk, @ Gum, pium ville, the ire distanc € other cit erate com — ; _@ @is ™“s : » lb. 25 60 lb. ozs., $1.40; ’ n followi e to Grand- ities in ma petition witl Po Brimston ge, loose 25 @ 40 Powder 4 to a sho 4 ing Grand ae question ny lines is o 1th und e pressed, 4% Powder, ozs., $ 17 50@20 York rt distance abo iVeL tp Ag : out of the Cc -—-- @ 10 Sage, ae 48s, lb. @ 4 i ozs., $1.40: @20 00 there Bagels Lines oo ae like peta of comparison, I Pound _ nee “sae Pd = ia @ be Gran. mae a i 50@20 00 : S Ww ° eC r, ue ; ee ~ na, . or Po : . 7 basin cafes e room for a tur ere city of ae ou to the situatio would Russi Cantharides @ 7% Alexandri eu =, 17 50@2( any boat eg large to take lean Houston =k Texas. oo a. lCUS winaseale eS & pound ie lakes. w sailing on the sie a compared 2 ee ef 138 aa 6 ge @1 25 ao, as @ 0 ~Pappe 06%@ 15 on apids. i ,00 : Oy rayons, Uv: Sl, lb 2 3a ack, per pest — such a ge aes Grand oo official elie Grand white, dozen va Ursi, P’d, Tica @ 24 wed, a eae in. 30 @ 40 sary to Soo it would . vy for ica a a ee oan mee doz. = 60 Chloride Lime w 3p White, grd., Ib. Fo @ 55 ie de xcavate a channel : eces- had ¢ ’ nd the city of 98,000: C ch Powder 6 00. Chlorid | med. dz ( oe itch Bur 5 45 ep, 300 e el twenty-fi lad grown to y oO Hous oml., 1b. ’ e, larg Z. @ 8 aid gundy ue feet sepa bi - = top a rae Bt CECA ie seis oan of 202.350, pestis Ib. 2 o a Ye Lycopodium “= aw Petrolati 7" ooks like at e bottom Thi ely to tl c ulation is d ay : Whi re lb. : ee 3: A mber, Plai mak < remendous j = his devel he fact tl s due en- hite, lu --14 @ 1 M a @<€ Ambe in,lb. 12 ing, but aft idous job of exc veloped its nat Housto mp, lb. 03 @ 6 Carb agnesia Cr r, Carb.,lb @ i . t nf Ss és s Sie : ° ee m Rog SAMs 14 % thorou er going into avat Gulf of : deep wate : n has Capsi 10 Car és. Ib. ream Whi.. 1 @ 19 ghly and taki ito the matter ulf of Mexico er way to the Pods, 1b —_ sarb., 1/16s ex» 2 -—KH @ & tion the grade a Sot eoncidees that Texas has s In apite of the a bowie 60 @ 70 Care. Pwd. : os 22 Snow Neha i 20. @ = could he exc vels, such a cha including Gal i several good harl éinua 62 @ ES Ge Hea., lb. > @ 24 Plaster P. 2 22 @ 27 ids to oe from Grand oi Gulf, it has tien directly a ape oe lb. aes @, light, 1b. o a Let = ee be not much at a cost which w ap- forty-one a | possible foe Bods the owdered, ie - @ 35 Pound Menthol 75 oon ih . 03 -s our civic so aint than the co a of the oo inland, to beeps Oun Cocaine 46 #§£ §#;°= tea 4 25@4 6 Caustic Potassa “eG does not eo This, of ale Eastern cance est seaboards si Bh ce ——— Ll 43@ 13 60 Pound — ee 0 tee ks,lb, 55 @ 88 right of w e the purcha : Th 2 ne Xtal = 1143G 1860 Morphis 1 25@1 35 : a @ : jay, : se of th _The exports ibe a Mor @1 8a . Potassi 40 betes Fie nor the installation . cipally ce from Houston a i Powdered, lb. __ 08%@ 10 Ouncces ae Acctate, 1b. baateaen necessary W only railroad bri O° conrcce w on and oil. ° re prin- Gccaus we ga@ 10 Ys ---—-----__-. @10 80 st biatch he mG 60 @ 9% Pa oy ont be on the Per mae Rapids - cannot ship Ce of | Pound: ----- Toe a Mustard @12 96 Bichromate, Ib. - @ 3 Ss Tart The differ: from i. Grand "Ranid We Gore te oe es Gastionene ea “2 Carbonate, ik aos etween th Se erence in el > raw apids Nas a gre a 40 No . | & @ lorate . 8 6 : 1 the point elevation material which. reat quantity a @ 5 t, Ibo 2 49 50 Niel 35 ing basin a proposed f wer se which, if frei y of Y Dextrin - 2 @ 33 -» Ib. ; sin and th or a turn- e reasonabl , freight re ellow Co . B Naphthali 5 powd one is approxi e water at Bl the vess nle, could | rates Whit rn, lb. 06% alls, lb anne eS ea matel ack ake | ; vessels whi Id be loaded e Corn, lb au rae bk u6% nt i 17 @ 2 quen y three ir _which b d on » Ib. 07 : e, Ib. 6%@ 15 lod 4 3 Seid ine twenty- aie re hee supe cd to eo coal and Witch since wet a P ao 13 Cerin : 64 Os 34 34 : u VOu as : is Me 7 . - oun 3 e, watee io th s twenty-two f eep of thes d be eager to r = ports ae ee LS Piers i eePhis aa Ib. 22%e@as = ue ae base. ee a, ‘ oe witecals | sae some icorice, P’d. lb 2 @1 82 ered, lb. ¢ 40 ie ih “a cking u endous deposi 7 refe oe @ N aa 50 ow. Ih vessels now g up on the mean draf almost 1s_ deposits of g : foour 86 Arnie Flower 60 Pound —..- vente Q =e @ $0 we find th pertag on the great i tof rock a oe quantit oo el, our Staneniie 75 @ 8 Powdered, 1b.__ @ 2% Pound uassia Chips : at . n . Vv is = 5. 2 any vessel the greatest draf akes, = which d unknown quantiti of plaster German, 1 Oi Bacax " ¢ Vowd, i 15 @ 20 nee oe the og : a ue parallel the pr ities a mari . Bana = 8% @ & Alnieod ssential sree 2 @ 30 2 een feet oO ol- r way and : opose 1 7 affron . .- @ 9 Bit. t & OZ nine on statistics . In checki outlet fc d it would giv deep Aiea 0 Bit. rue, 0zs cans., ozs latest avai s as of 1930, whi me Oe or our whee give us a new erican, lb. 3 » art, O28. @ 300 Sat @ 57 t availab , which a and ot at, potatoes Spanish - 3 @ 4 Sweet, : as Ure al ranging in le, I find that 191 re the the S her products whicl oes, apples Parmaideny ae true. Ib. 1 50@1 = ee Ee oe Sgltcen Py dratf from ten — _ of Michigan ch are raised in. *°"7* ehyde, Bulk Amber oul ee 00@1 25 Lump, Ib — eet ee / cae ces __ 09 Amber, e, lb. 75 , th. Harbor. entered and lef Sy t the present ti Fuller’s en ao ne” 75@1 00 x GTaM» Ib. --_- 03 @ 10 ca At Grand Hi t Holland quette Railroad i ime the Pere M Powder. Ib Earth a se. Ib. 1 5@2 00 Nitre, _-. 03%@ 10 nae period there w aven during the at Muskego ad is having its Coane | Geta 6 @ 10 Ee _ 4 oe 25 Xtal or Powd ae Lg harbor ae ny sexsel: fomperany iv 7 creercand: oe ule ve 55 Cajeput, ib i = 0005 20 Rocheli i 09 6 Fo ad a draft ; enty-four of service f scontinued its ae 5 @ 65 Cara » Ib, ---. 1 50@ Soa a 20 twenty f of from eigh o e from that ts car ferr B Glue way S'd, 1 175 coda, Ib. _8 @ 3 sv a 1 y rok., B Cassia (ciaacs ll Se 02 1 deat eet, and 1394 ghteen to sylvania_ Rail port. The F Gro’d. ro., Ib. 20 » USP, lb 25 *2@ 08 of sixt + vessels witl out] ailroad is looki enn- ro’d, Dark @ 29 Cedar Le , Ib. 2 25@2 60 Ash Soda last n een to eight 14 et. so it ooking fo Whi. F . Ib. 16 @ 4 Ced af, lb. 2 00@ a _ named, und Mien fect the TY _it can also an le oe L a2 ar Leaf @2 25 Bicarbonate, Ib 03 @ . , oO . the y. sO oper Whit , » 27% C , bonat 10 ferries. ubtedly, were car roads va could dike oi ‘thee White AXX x ee @ 36 oan 1 00@1 25 Eypeseh Coli 1b 08° i: more suitabl ese lb. Cloves, 1 co 1 @ ulphit : 7 15 : s Ib. -------- ; ID. 120 Ph e, Ib. (Continued on i 4 @ 4 Croton, ie 2 00@2 25 Satonite Ib. - @ 10 page 23) 7 a2y@ 50 Cubed, Ib . --- 8 00@8 25 Xt ite, @ 28 Pou Glycerine Erigeron, Ib.’ _. 5 00@5 25 Sec a ae Peete ik 4 00@4 25 ei oe es %@ 35 Fennel - Ss. Ib: - 75@1 2 ate, Sol. pry 10" o 20 as 00@2 25 yallons Turpentine ” a - 51 @ 66 20 MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. = a ADVANCED DECLINED Corn Starch r3 AMMONIA . BROOMS Pears Persons, 64 07. ______ 295 Leader, 4 sewed -___ 3 45 Pride of Mich. No. 2% 2 25 Parsons, 32 oz. 3.35 Quaker, 5 sewed ____ 6 25 Parsons, 18 0%. 420 Warehouse 6 50 Parsons. 10 oz. _ 240 Rese 2 2 2 75 Parsons, 6 0Z. ____ — 180 Winner, 5 Sewed _ 3 70 F Whisk, No. 2... 2 25 Black Raspberries APPLE BUTTER Quaker, 12-38 oz., doz. 2 00 Musselman, 12-38 oz. G68) 2 00 BAKING POWDERS BRoval, 2 ez., doz. —__ 93 tosal. 4 oz.. doz. ____ } BO Royal, 6 oz, doz! ___ 2 45 Royal, 12 oz., doz. ____ 4 85 Royal, 2% lbs.. doz... 13 75 Boyal, 5 i. dey. 24 50 KC, 10c size, 10 oz. _. 3 60 KC, 15¢ size, 15 oz. ~. 5 40 c size, full Ib.-- 6 80 KG, 25c size. 25 oz. —. 9 00 KC. 50c size. 50 oz. -- 8 50 Ke 5 ib. size 6 50 Ke, 10 tb. size —_-__ __ 6 50 BLEACHER CLEANSER Clorox, 16 oz.. 248 —— 3 00 Lizzie, 16 oz.. 128 —___ 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue. 18s, per cs. 1 35 BEANS and PEAS 100 lb. bag Chili Beans 5 Dry Lima Beans 100 lb. White H’d P. Beans 2 Split Peas, Yell., 60 lb. 4 Split Peas, Gr’n 60 lb. 4 25 Scotch Peas, 100 lb. —_ 6 BURNERS Queen Ann, No. 1 _. 1 15 Queen Ann. No. 2 _. 1 25 White Flame, No. 1 and 2 doz z 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross _—-.- 13 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136 Corn Flakes, No. 124 Pep, No. Pep, No. 250 Krumbles, No. 412 ___ Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Krispies, 6 oz. —- Rice Krispies, 1 oz. —_ All Bran, 16 oz. All Bran, 10 oz All Bran, % oz. Kaffe Hag, 6 1-lb. rane Whole Wheat Fla., 24 1 90 t bo bet DO ht pet a DD m DO bo 85 85 00 00 35 80 50 25 10 25 70 10 2 75 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6__ 8 00 White Swan Par., No.6 8 50 ROLLED OATS Purity Brand Instant or Regular 7; cence ( ¥ "Pecan 3 INSTANT | meee | rms Ww PIE hye cn ( | PREM 6) | OAS 2 URITY OAT. = i Small, che 2 1 53 large, i225 1 85 China, large, 12s .. 2 70 Chest-o-Silver, 12 Ilge. 2 98 Glassware, 12s, large 2 Purity Oat Snaps, 24s 2 20 Post Brands Grapenut Flakes, 24s Grape-Nuts, 24s Grape-Nuts, 50 Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties, 36s —-_ Post Toasties, 241s __ Post Bran, PBE 24 __ Post Bran PBF 36 _. DO PO bo fo DY OF CO bo bo o BRUSHES Scrub Solid Back, 8 in. ___ 1 50 selid Back, 1 in. .... 1 75 Pointed Finds ___.__. 1 25 Stove Shatter 22 1 80 No. bf 2 00 Peeress (0 2 60 Shoe Noe. 4-0) 2202 = 2 2b No: 2-0 20 ee 3 00 BUTTER COLOR Dangelion 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. —... a 8 Paratine; 68 220 144% Parattine, 126: -.- 14h, Wiekine 2 40 Tudor, 6s, per box __ 30 CANNED FRUITS Hart Brand Applies ND: 40 ee 4 75 Blackberries Pride of Michigan ____ 2 55 Cherries Mich. red, Jee: a = Red, No. Pride of an No. 2 2 80 Marcellus Red 2 10 Special Pin 2. 435 Whole White —_._.... 2 8C Gooseberries NO. 30 2.20 7 50 NO, 2 eg of Mich. No, 2. 2 45 So bo _— Raspberries A. 3 25 No. A 2 00 Marcellus, No. 2 .... 2 35 Pride of Mich. No. __ 2 90 Strawberries Mo. 2 3 00 BOe 1 20 Miareelius: No. 2 - 1°30 CANNED FISH Clam Ch'der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. \& Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes. small __ Cod Fish Cake. 10 oz. Cove Oysters, 5 oz. __ Lobster, No. %, Star 75 Snrimp, 1, wet 45 Sard’s, % Oil, Key __ 4 25 Sardines, 4% Oil, k’less 3 35 Salmon, Red Alaska__ Salmon, Med. Alaska Salmon, Pink, Alaska 1 20 Sardines, Im. \%, ea. 6@16 Sardines, Im., %, ea. 25 Sardines, Cal. 0 Tuna, % Van Camps, mm oo op eH DD et DS fo Go bo ft tO wo o Gon.) 2 1 Tuna, 4s, Van Camps, Reg. 2 a 3 Tuna, ls, Van Camps, OZ 2 3 60 Tuna, 4s, Chicken Sea. GOR 1 85 CANNED MEAT Bacon, Med. Beechnut 3 00 Bacon, Lge. Beechnut 2 10 Beef, Lge. Beechnut 4 10 Beef, Med. Beechnut 2 50 Beef, No. 1, Corned -. 2 00 Beef, No. 1, Roast __ 2 70 Beef, 2% oz., Qua., sli. 1 35 Beef, 4 oz. Qua., sli. 2 25 Beefsteak & Onions, s. 2 70 Cnili Con Car... is _-.- i 20 Deviled Ham, %s --_-- 1 50 Deviled Ham, %s -__. 2 85 Potted Beef, 4 oz. ____ 1 10 Potted Meat. % Libby 52 Potted Meat, Libby 80 Potted Meat, % Qua. 55 Potted Ham, Gen. &% 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf. Medium _. 2 25 Baked Beans Camppells 2... 60 Quaker, 76 02. 57 Van Camp. med. —---_-_ 1 25 CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36 cs. 1 70 No. 2% Size, Doz: _. $90 No. 10 Sauce 2... 4 00 Lima Beans Little Quaker, No. 10 ° 50 Baby. Ne 2 1 70 Pride of Mich. No. 2_- 1 60 Marcellus, No. 10 -__. 6 50 TRADESMAN Red Kidney —, No: 10... a No. 2 an ae S00) 60 String Beans Little Dot, No. 2 2 Titties Dot. Ne. 4. 3 Little Quaker, No. 1__ 1 60 Little Quaker, No. 2_- : Choice, Whole, No. 2__ 70 Cut. Noo 10 2 9 00 Cut No. 2 2 1 60 Pride of Michigan —. 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 —.__ 2 2b TAttie Dat, No, 1... 130 Little Quaker, No. 1__ 1 45 Choice, Whole, No. 10 10 25 Choice. Whole, No. 2 17 Choice, Whole, No. 1 1 35 Cut Noe. 10 2 9 00 Cut No 2 8 1 50 Pride of Mich., No. 2 1 25 Marcellus Cut, No. 10_ 6 50 Beets Extra Small, No. 2 _. 2 50 Fancy Small, No. 2 ~. 2 00 Pride of Mich., No. 2% 2 00 Hart Cut, No. 10 _... 6 00 Marcel. Whole, No. 2% 1 35 Hart Diced, No: 2. = =30 Carrots Diced, Wo 2 2 95 Diced Wo, 10 4 00 Corn Golden Ban., No. 2-. 1 20 Golden Ban., No. 10 10 00 Little Quaker, No. 1._ 90 Country Gen., No. 2. 1 20 Pride of Mich., No. 1 80 Marcellus, No, 2 2... 96 Fancy Crosby, No. 2. 11 Whole Grain, 6 Ban- tam. No: 2 2 1 45 Peas diittice Dot, No: 2 _.._ 2 25 Little Quaker. No. 10 11 25 Little Quaker, No. 2_. 2 15 Sifted E. June, No. 10 9 Sifted E. June. No. 2__ 1 75 Belle of Hart; No. 2. 1 7 Pride of Mich.. No. 2__ 1 45 Marcel., Sw. W. No. 2 1 55 Marceel., E. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin Noo 40) 15 No 2% 1 30 Sauerkraut MO: 200 See 00 NO. 236 6 a 35 No. 2) 225 1 05 Spinach No. 2% 220 2 25 Ne. 2 1 80 Squash Boston, No, 3 2... 1 35 Succotash Golden Bantum. No. 2 2 10 ort. Ne. 2 1 80 Pride of Michigan —-_ 1 65 Marcellus, No. So 3 Tomatoes No. 10. 5 25 Wo. 2 22 1 80 NO. 2 2 —. 2 a8 Pride of Mich., au 24% 1 45 Pride of Mich., No. 2. 1 26 CATSUP srmiders. 8 OZ... =. 1 20 sniders, 14.07: 5 1 8&5 CHILI SAUCE Sniders, 8 oz. Sniders, 14 oz. OYSTER COCKTAIL Sniders, 11 oz. 00 CHEESE Boguefort 2.0 3 55 Wisconsin Daisy —- -- 14% Wisconsin Tiwin —_..__ 13% New York June -_..... 24 Sap Sago. 2.206 40 Brice 15 Michigan Flats _..20.. 14 Michigan Daisies - -.___ 14 Wisconsin Longhorn -. 15 Imported Leyden -_--_- 23 i lb. Suimberger 2... 18 imported Swiss ______.. 50 Keatt Pimento Loat 2. 21 Kraft American Loaf __ 19 Bratt Brick Toat oo 19 Krait Swiss Loat 22 Kraft Old Eng. Loaf _. 32 Kraft, Pimento, % Ib. 1 50 Kraft, American, % lb. 1 50 . Kraft, Brick, % tb. _. 1 60 Kraft. Gimbur:., % ib. 1:50 CHEWING GUM Adams Black Jack -..-. 66 Agams Dentyne —._. 65 Beeman’s Pepsin —-_----- 66 Beecnhut Peppermint -_ 66 Doublemint 66 Peppermint, Wrigleys ~~ 66 Spearmint, Wrigleys --- 66 Juicy Hrait. 22: 66 Werigley’s P-K 223. 66 aeaperty 2. 8s es 66 CHOCOLATE Baker, Prem., 6 lb. % 2 50 Baker, Pre., 6 lb. 3 oz. 2 55 CLOTHES LINE Hemp, 50 ft. --- 2 00@2 25 Twisted Cotton, 50 ft 2. 1 50@1 75 Braided, C0 ft 1 90 Cuppies Cord _..-.. i 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand —-_ Boston Breakfast ~--- 25% Breakfast Cup —.... 23 Fnperal 37 AW eee 19 Majestic {2.2.2 5 30 Morton House -~----- 34 Nedrow 2.250. 720 28% Ounker: 22.) 31 McLaughlin’s Kept-Fresh —_— Coffee Extracts M. Y.. per 100 Frank’s 50 pkgs. Hummel’s 50, 1 Ib. CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Pace, Tall 2 56 Parse, Gapy .... 2 1 43 Quaker, Tall, 10% oz. 2 75 Quaker, Baby, 4 doz. 2 75 Quaker, Gallon, % dz. 2 75 Carnation. Tall, 4 doz. 3 00 Carnation, Baby, 4 dz. 1 50 Oatman’s Dudee, Tall 2 50 Oatman’s D’dee, Baby 1 25 Peto Val ces se 3 00 Pet, Baby. 4 dozen __ 1 50 Borden’s Tall, 4 doz. 2 50 Borden’s Baby, 4 doz. 1 25 January 4, 1933 CIGARS Hemt. Champions —_ Webster Cadillac _.__ 75 00 Webster Golden Wed. 75 00 Wiebsterettes -.__.___ 38 50 @incos: 22203. 8 50 Garcia Grand Babies 38 50 Bradstreets . -_.__ 38 50 La Palena Senators. 75 00 Odinsg 203002 38 50 R G Dun Boquet -__ 75 00 Perfect Garcia Subl. 95 00 Budwiser ~.--------_- 1 Dry Slitz Stogies -_ 20 00 Tango Pantellas -__. 13 00 DKVIINGS (2 19 50 Hampton Arms Jun’r 37 50 Trojan 35 00 Rancho Corone __... 35 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten =... sender 2 09% French Creams 0) 2 10 Paris Creams 12 CUDier 09 Fancy Mixture ___._ 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 25 Nibble Sticks ee 2 35 Chocolate Nut Rolis — ak = Lady Vernon Gum Drops a Champion Gums —___-____ Jey Strings ri Lozenges Pails A. A. Pep. Lozenges __ 13 A. A. Pink Lozenges __ 13 A. A. Choc. Lozenges __ 13 Motto Hearts ©. 2. 1¢ Malted Milk Lozenges__ 19 Hard Goods Lemon Drops =. 2 12 O. F. Horehound drops 12 Anise Squares 2. 49 Peanut Squares _______ 13 Cough Drops Bxs. doug so 1 25 smith Bros, 232. 1 45 Pugens os aoe L 45 Specialties Italian Bon Bons ___-_. 16 Banquet Cream Mints. 18 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ibl: boxes oo 4: DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice __ 10% Evaporated. Ex. ee. 11 WanCy oe 12% Ex. Fancy Moorpack 15% Citron pa oe 24 10 lb. box ! 3 ; 5 = g eS i J De cens aigitetata us January 4, 1933 % Pint Squat, per doz. 38 PIPES Dob, 3 doz. in bx. 1 00@1 20 MICHIGAN TRADESMAN Currants i : Packages, 11 0z. ------ 11% mere LAYING Sno Battle Axe, per doz. 2 65 oe SOAP I. VAN WESTENBRUGGE Bicycle, per doz. ---. 4 70 ore lt Gael wie ees a Food Distributor Torpedo, per doz. ._-- 2 50 Mixed, hae bike — oe bag one >a : Petes Mixed, bt oo on an 2 15 Imperial, 12s, pitted 1 70 WMalcers Seem PO ee ee c Fels Naptha, 100 box 5 00 Medium esh aS L , Mees = = 80 Flake White, 10 ‘hoi Teo can = ae : s, Regular 1 30 POTASH ley bali bbis, _.. Grdma White N: as ; * ea ee 21@29 rr fobbiti's 2 doe. 2 6 Miers. bbig, 0 Jap Rose. 100 b ee SO a 35@ 38 Para mie ae St ee ee a 2 cabeaches rare ce Palm Olive, 144 box 9 90 ap., oce 0 &©§}©~—sdo TT ftenvaprap = 3 e Herrin ava, 50 Dox = 20 a sous | OLEOMARGARINE FRESH MEATS % Bbl.. a lbs. as oe 100 box... 4.85 Choice es 40 ee ackerel fe Sweetheart. 100 box a 5 7 Raney 2 7 ée oe Beef : Tubs, 60 Count, fy. fat 6 00 Grandpa Tar, 50 eos 9 10 ee - ‘op Steers & Heif. _--- 11 Wie. 10 te Baney tat 1 ce Grandes Far. 36 lee. 3 00 Peel Cream-Nut, No. 1 -_-_ 13 Good Steers & Heif. -_ 09 Trilby Soap, 100, 10¢ 7 25 Ceyl Lemon, American ----- a: Voeda, Not... 944 Med. Steers & Heif. -_ 08 Wiliams Barber Bar, 9s 50 Pekoe mediui “g Orange, American -_--- 24 - Com. Steers & Heif. ~- 07 White Fish ene Mun. er cos. oo . aoe Eee. 100 Ib. 13 00 : E 8, 7 ecg nglish B Wilson & Co.’s Brand Tr vem K K K K Norway 19 > 80 Sonmuw: medium , ae oe 8 Top ---------=--------—- ow owe li a whi a Congou, Choice - %@36 a a ae a oa A 08 @at Bunch (= = 4 50 Allenic 5 nti Congou, Fancy ____ 2@43 Seeded, bulk nan Total Roll oe 07 Boned, 10 1b. boxes PS doar one ee Thompson's s'dless 1 : Soedtot Well 2 a 16 oo a => @ao ee = 1 saasia, Canton -...._ @24 Oolo oe, 7 awit Cassia, 5c pkg., doz. @40 Medi “ Seeded ib 02, 22 1% weet Spring Eamh as aoe BLACKENING Ginger, Africa __-__-_- @19 Choice —_ Ses a piemongMATCHES, io) ieee Bee ee i Be Ne a ae an ter 30 Diamond, No. 5, 144 615 Medium —-----—-WW——- ee ee ell : California Prunes Swan, 144 a oe a ee eer Nl ema ce ann 05 Bixbys ; — 00 N | = ee oe woke Ms nia Prunes Swan, 14 5 20 Bisbys, doz. ee 1 30 Nutmegs, 105-110 Gn . TWINE s0@ 101 1b. boxes.-.005, ce oy : oe 90 prer, Biaek @23 Cotton, & Bly cone .. 35 a S 1b! boxes.-003 = os : Cotton, 3 ply Balls ____ 27 @50, 25 lb. boxes__@06% Nees 3 s 50@60, 25 Ib. boxes__@07__ Safety Matche oo rs aa , ' S0@60, 25 Ib. boxes.@07 Rea Tops gites came 545 02 _Blackne, per doz. "120 Alispice, Jamaica". @25 EF. 0. B. Grand” 30030, 25 Ib. boxes__@08% Bigs aie Pants acs te oo ‘Zanzibar 1 38 cit, Ge ee 30, 25 Ib. boxes_-@12 Pork Black Silk Paste, doz. 125 Cassia, Canton -.-. @25 Wl i a ’ 18@24, 25 Ib. boxes 1 Lom ‘ inameline Paste, doz. 130 Ginger, Corkin -_-_-- @25 \vhite Wine, 40 grain__ 2 --@14% MULLER’s PRODUCTS | voin, med, -----——--- o7 _Bnameline Liquid, dz. 1 30 wa af ee Wee © Cae © Macaroni, 9 oz. Sheiders Se a pas a. doz. 130 Mace Penang ae Oss Se 2 eo esd ie ere ao ® r = ee re So Spaghetti, Gog. 3 2 Sparerips 2.0 8 05 Rising Sun, ae doz. ; a pene. as Eo WICKING P Hom w Macaroni, 9 oz. 200 Neck bones -----_---- 03 654 Stove Enamel, dz. 2 80 | UEMERS ————nn nnn @26 No. 9. ver gross - seit 200 3. ie 3 50 Egg Noodles, 6 9 i : Vul = ' : 0 Pepper, Whit ae NN Ses oe 80 nee Ke V é C OZ. 00 Trimmings ee ee a 05 u canol, No. 10 doz 1 30 : Lk) Bes aaa a 38 a A ot Bross 1 éu a Yermicelli, 6 oz. 2 00 Stovoil, per doz. _ 3 00 sekibl Baan @3 No. & per gross ______ 1 au abets, 6 oz.__ 2 00 2 ae prika, Spanish ____ @36 No. 4 pb faa < Bulk Goods PROVISIONS : Peerless Kolis, per aa ro Bbow eee es a ee ane oe ae a -_ Racuee Ne e a 50 eae ~ x oD : 5 : . ran i - - gg Noodle. 10 Ibs. -. 12 Mose : Short Cut Clear -___ 15 00 Colonial, 24, 2 lb. oeweage™ Chili Boag et 5 ae Oe ee 75 Brazil, large ess ..._ 15% Colonial, 36-1% ______ 129 Celery Salt 3 oz Lone 93 Fancy Mined 2s lig Dry Salt Meats Med NG ae 24-2135 Ooion er ss bite 2+ Soa j 2 ee eee . : ~ ut i 3 ee 2 : Pear! Barley a pievene Naples 13 S Bellies 18-29@18-10-6 Med. No. 1, reg ts bk. 7a Gertie oe , = Bus! Eaokate : Barley Grits —------- 5 00 Deanne. J estes 6% Farmer Spec., 70 Ib. 100 Ponelty, 3% oz. ---— 3 23 Tead bi Pisani Chweiar 8 8 50 | Pecans. 3; pga he Lard eta oa i 4 Fie Bouquet ._. 4 50 ea “teea te wea oS i Oy Sta es Be ae ny m Rock for i waurel Leaves ae Mz at a Pecans, Jumbo ——-"-" 40 ¢0'lb. tubs --advance = Butter Salt, es le Oe ee ee Walnuts, Cal age, (08 Ib. tabs aden ao iaiter Sav. 780i. bhi 4 eg Severe. * os. ---- Sulut, Bigs a ‘jie oe 5 pees @21 3 bs ---- mee % Block: 50: Ib. 2 4 Ehyme. faz. | Splint. Co & 60 re cee a ekory: soc) 07 - Sar or vance : fe 280 Ib. bbl. 3 Be Tumerci, 1% oz. ____- 85 Splint. — oe [° 5 lb. pails __--advance 1 20 ee a ‘ 3 lb. pails __-__advance 1 ao TS alted Peanuts : 28 Ib. bags, Tabl i waco ae Compound tierces .___ 6% i _-- STARCH Barr 5c oan ee oe ee tO Celore 7, ee ee Corn Bence ee = ee. Kingsford, 24 lbs. -._. 2 30 $10 € 7 mat. each. 2 Os Dromedary Instant 3 50 Powd., bags, per 100 2 65 at, vergah .. 1 ol 6 Sausages Argo, 24, 1 Ib = 158 helled Bologna (220. 13 Cream, 2 Pe ie Coe <2 = ream, 24-1 __________ 2 20 Pails . . a Spanish Erauifort ee 15 12 Cee oe. aon rie, lb: bags -------- fh Se eeaeeeamee 20 ri fa Gi Assorted flavors. Pecans Salted 0 2 ween yon ae - Wa Ce) bs A 24 ee 12 at Flaring Gi L. Jr. 5 00 Wal alted -------. - 4 , Jellied -------- y ac, 4. 1 ie thee. 202 16 Gt Sin Day a alnut California ___. 42 Headcheese ------------ 15 rie —_ 12, 3 Ib. chee 2 17 Me ee a ‘ ““ yl Argo, 8 5 ib. pkgs 2 46 Se = Silver Gloss, 48. 1s __ 11% 6 ae Smoked Meats Sy 2 : Elasti 2 pkgs. i 5 Sam a -_-Milling. eo Brands — mince ce Goon ee Oe aie = A ie a a 255 Mouse, Wood, 4 holes. 60 tee east Gasca oe a anes ae doz. on 6 20 Hams, Cert., Skinned —¥ : Tiace. 6 the, 2 75 ee wood, 6 holes. i( Yes Ma’am Graham Yo Ho. Hogs, wet, 1. i % Hara. Get d heat em SCT POURS SS - ite a ae a A : i . Ib. 165 un, drie eef = ma “Saas el eae 1 40 "Benched @25 g go neo v California Hams ----@09 : — ieee we Se : en Ts ee Hams @16 Corn : ee & Cady Brands ; POS ams ---~---- @18 Bue Bee. Ne = peo hs Tay. Plain, doz. 105 Minced Hams ----_- @12 ene Blue Karo, No. 5 Tas 3 38 Large G Bae Home Baker - . Jar, Plain, doz. 195 Bacon 4/6 Cert. _-- @13 Free Run’g, 32, 26 oz. 240 Blue Karo, No. 10 -- 3 18 jana conan 3G oe eg eS @1i mic cae es Bed ear , = . os 18 Medium Galvanized __ 7 75 Sent a Pa doe, 2 Tota 38 ee aa a4, os saro, No. 14% -. 266 Small Galvanized 4 3 oz. Jar, Stuff., doz. 1 15 Beef Five case lots ------- 2 30 Red pte No. aaa 8 a Jar. Stuffed, doz. 225 Boneless, rump ----@19 00 oo je FRUIT CANS oz. Jar, Stuff., doz. 2 65 a Sicsate Sinan 1 Gal. Jugs, Stuff.. dz. 2 40 BOR trees | — ia F. O. B. Gra Liv AX i srass, single —_-__~__ § 25 Half pint ----- . : ee ts Beef aes 09 2 Twenty Mule Team Gime Ne aa 3 Glass, single -_---____ 8 00 Halt pint ----—----- 7 16 PARIS GREEN oo 2 24, 1 Ib. packages _- 3 35 Gee No. fk dea 10 Double Peerless ______ 8 60 One pint, --—--—----—- oa oo fo * 10 oz. packages -. 4 40 pee S14 Single Peerless — 7 dt One quart ———--—-—---- 8% is —— A kaa ene ag 6, % Ib. packages _. 4 00 wo ~----- 5 ev geass aad ua Maple and iversal ~---~-____-__ 7 25 " . RICE ae per aad 1 50 : ancy Blue Rose -- 3 50 Paar. 5 eee ven = © 4 FRUIT CAN RUBBERS PICKLES Raviey Head... Pix Gen sent GG. lee. box a tecaiee Presto Red Lip, 2 gro. Medium Sour o on Ami Pd., 18s, box 1 90 ri aage ine pc pm 5 00 carton : 5 gallon, 400 count __ 4 75 Brill se Grape Jui ii a. oe 3 vu Sees See ae 85 ce 7 in, Butter ee os hits Lip. 2 RUSKS Co cae a OE ee ee te Batter -__~_—- 25 Ot a ei ee ce. nee fe i Wee int cae eee Svenak Saati 1S pale. cow casa 40 46 Grandma, 24 Large _. 3 50 Weick. 46-4 of, came... © 4¥ & Gallon, 500 £2 7 25 2 rolls, per case ---. 1 20 a 12 Large ~- 2 55 GELATI cartons, per case__ 2 15 sold Dust, 12 Large 2 05 i ee Jell-o, 3 doz. oe 55 12 cartons, per case__145 Golden Rod, 24 ______ 4 25 COOKING OIL Eahee, ante, white 03 Minute, 3 doz. __---___ 4 05 Dill Pi La Frace Laun., 4 dz. 3 65 ,,, , ,Mazola Paap ene poids oo Plymouth, White ---. 155 G ill Pickles Cig Dutch Clean. 42. 3 40 StS 7 ee - co Bienes DF -—< Oe Pimouth, Wi ---- 1 85 al., 40 to Tin, doz. __ 7 50 Octaron. 96s 3 99 uarts, 1 doz, ------- 430 Brett nen —- 04 ; es 32 oz. Glass Pickled_- 2 00 SALERATUS Bias, 4 329 Half Gallons, 1 doz. 775 Kraft Stripe $3 on. Glass Thrown .. 145 “!™ and Hammer 24s 1 So tee LLL ee Soe = Rub No More, 100, 16 5 Gallon cans, each __ 3 70 a =... sti“i—i=i‘i‘“‘is™COCCsCidiCt CCR Be More, 01. + 00 Imitation, 30 lb. pails 1 60 Dill Pickles Bulk Granulated, 6 Spotless Cleanser, 4 oe Sunlight. 3 doz, ---—- 2 v0 Imitation, $0 Ib. pails 160 5 Gal’ 200. — ae 0 Ibs. au 6 oF 3.85 Lee & Perrin, large__ 5 75 Sualiaht. 3 doz. -.--- + 19 Pure Pres., 16 oz., dz 185 16 Gal., 650 ---------- 11 25 nlated, 18-2% Ib. ee a tee Pe ee 3G SO Soe ee < Ca us 30 00 packases <2... -_- 1 10 Sapolio, 3 doz. -__-__- $15 Pepper ea 4166 Yeast Foam, 3 doz. .. 3 70 oo ~ y oz. .. 6 46 Royal Mint 8 45 Yeast Foam, 1% doz. 1 35 Snowboy, x 62... 400 ‘Sobasco, smal ____ 5 75 mise acacens aa Speedee, $ doz. ....__ 7 96 Sho You, 9 oz. d 925 D FISH Sunbri oo 4k % Pint Tall, per doz. 38 Peerless, 1 Ib. boxes 18 a. ie ee 115 at eae eee 2 88 a ee ee Et 7 = Wy j ---=-- 7 =f SONS = 85 eischmann, per doz 30 < 1 Ib Pure 2o Wyandot. Deterg’s. 24s 2 75 Caper, 2 oz. ---------- $30 Red Star. per doz. -... 2u SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- vortation Bidg., Detroit. The Creation of Work. Over a world-wide hookup Chan- cellor Kurt von Schleicher outlined the program of his German cabinet as trustee for the entire German nation during this period of emergency. “My program consists of one single point: the creation of work,” he declared, “I have convinced myself that the Ger- man people of all classes are dominat- ed by only one thought: ‘Give us work. We are not interested in anything else —least of all in amendments to the constitution and other fine things that don’t feed us.” There, in a paragraph, you have the strong statement of a man proposing practical measures even though they might not be in line with orthodox economic reasoning. The creation of employment is not only a German need but a world-wide meed and a particu- larly pressing need in the United States. Talk to the man on the street. You will learn that nothing to-day interests him as much as work. He has re- turned to the point of thinking that economic solution is not in words and promises of legislators but in jobs and work. The creation of emplovment and the stimulation of private bus-ness are the chief points in the solution of the economic stalemate now facing the world. There is practically no momentum to money to-day. No business house wants to borrow money to put into goods and services that will not return an equivalent dollar. What one thing will stimulate busi- The answer is a slight increase in prices. A penny more for the pro- ducer of raw goods and a penny more for the intermediate handler and a penny more for the final distributor and there you have the incentive for an early and better Spring. If the capitalistic state that we are now in is to continue, and in all probability it will, it can only show “life” by a slight sustained and ness? rise in price that is maintained. This penny rise in every commodity and service used by mankind will do the trick. It will supply the initiative to men and money. It will start an activity in that barometer of business known as the stock market. It will start work—for if there is possibility of a slight margin of profit the maker and distributor get busy for they then have a hope that for their capital and effort they can get a penny more than red ink. The creation of work is in- deed the only promise of a purchasing power for 1933. The very fundamentals of all pres- ent economic thinking is based on the above formula—nothing else is of im- portance aS we come into the New Year. Several factors are most favor- able for action leading to the creation of work. Just the turn of the calendar is in itself a factor for good. We are at this time closer to a common bond of understanding of the need for work MICHIGAN than ever before in the history of labor and capital. A week from now we publish the fiftieth anniversary issue of the Boot and Shoe Recorder. In the brief space of fifty years, and it is brief as time flies these days, the making of the shoe has been changed from hand to machine operations. There were, when the Recorder started, plenty of men who could make a shoe completely by hand. For some time after the Record- er was well along on its going, there were a number of firms who made shoes “by both ‘hand and machine methods.” And arguments waxed warm as to the relative merits of the two kinds—as regarded fit, comfort and durability. Now practically all shoes are made by machinery, and it takes as many as two hundred differ- ent machine operations to produce a single pair of some kinds of shoes. As late as 1882, a wage of one dol- lar a day was looked upon as fair pay. Then, there were shoemakers, not so very old, who recalled when they took a part of their pay in orders on the general store—and in one instance at least, this general store was conducted by the manufacturer. Now a wage of four dollars a day is not uncommon; and, during the inflation period, of re- cent date, a wage of one dollar an hour was paid to many skilled workers in Hours of labor have Both employer and employe now face the future wonder- ing what lies ahead—Boot and Shoe Recorder. many shops. been reduced. ——_++ + __-_ Progress of Preventive Medicine. Thanks to the combined contribu- tions of preventive medicine and sani- tary science, there is knowledge in abundance, not only for present needs, but for the needs of many years to come. Those in position to speak with authority are agreed that re- search work in the field of preventive medicine is fully a quarter of a cen- tury ahead of universal practical ap- plication, The trouble is that this knowledge is not generally diffused among all the various elements that go to make up our citizenship. If it were, diseases classed as preventable, diseases which we know how to prevent and so should prevent, would not have caused the deaths in Kentucky last year of nearly 10,000 people—approximately a third of the total deaths from. all causes in the state. If it were, infant mortality would not have exacted a toll of nearly 4,000 children under one year of age during the same period. If it were, tuber- culosis would not to-day still be con- tinuing responsible for more deoths in the active period of life than any other single disease. And so, too, with diphtheria, typhoid fever, scarlet fever and many other communicable dis- eases. The knowledge we now have is suf- ficient, generally disseminated and uni- versally applied, to cut fully in half both the morbidity and mortality of all these diseases. More than that, it is sufficient to reduce by at least 50 per cent. our general morbidity and mortality rates. What a consummation so devoutly to be wished would mean, from an TRADESMAN economic standpoint alone, to Ken- tucky is not difficult to calculate with something at least approximating ac- curacy. A 50 per cent. reduction in the financial loss from preventable sickness and death would in itself en- tail an economic saving of $33,500,000 a year. A like decrease in morbidity would mean the saving of another $33,- 500,000 in costs of medical care. The two together would mean a saving of $67,000,000 annually—a sum greater than that which we are spend- ing in the operation of the state gov- ernment in all its various branches. And this does not tell all the tale. The figures quoted do not take into account the partial disabilities which impair productivity, to greater or less degree, without incapacitating. When we add to all this the needless suffer- ing, anxiety and disturbance of human relations entailed by unnecessary sick- ness and death the aggregate bill which we are called upon to pay be- comes almost staggering. And the savings from reduced cost of medical care would not injuriously affect the earning capacity and so the prosperity of the medical profession. On the contrary, private practice of medicine would be materially benefit- ed. In this connection I should like to quote from a booklet entitled, “Prob- lems in Medical Service,” written by Dr. William H. Ross, former president of the New York State Medical So- ciety, and published in 1931. Summing up the results of a comprehensive study of medical relationships in New York, made while executive head of the state society, Dr. Ross says: “T was able to study some sections of the state better than others in which there had been for some time co- operation with other health agencies and have heard the local profession talk of the result of co-operation. They have said that the public has had better service because it learned from public health education what can be had in health service and came to the doctors for it, thereby increasing the local practice of medicine. In every community where the profession looks upon medicine as a community prob- lem and has co-operated with other agencies under the leadership of medi- cine, the public has been better served and medicine has been more prosper- ous. Organized medicine has advanc- ed just as it has built new pathways of January 4, 1933 public service, made contact with pub- lic interest and established relation- ships with them.” In the light of what has been said, and the truth of it is not open to rational argument, the primary im- portance of health education as an economic need could not well be over- estimated The job is one calling for active co-operation on the part of every group and every individual at all qualified to assist in its perform- ance. There must, ‘however, be leadership, and no group in any com- munity is so well qualified to assume this leadership as the medical profes- sion. Physicians have the knowledge. They have opportunities for dissemin- ating this knowledge in their respec- tive communities such as no _ other group has. They have contacts whose closeness and intimacy the members of no other profession, with the ex- ception of the clergy, can hope to possess. The family physician is more than a doctor; he is a family friend, and, in many instances, little short of a father confessor. Having the con- fidence of his clientele, he possesses opportunities for educating them in matters pertaining to health which he can turn to the inestimable advantage of his patients, of his community, his state and himself. : It is to the medical profession that the world largely owes the wonderful progress already made in arresting the ravages of the many ills to which mankind is heir. It is to the achieve- ments of this profession that preven- tive medicine owes its origin and de- velopment. It is to this profession that the world must look, and does confidently look, for still greater and constantly augmenting accomplish- ments in the years to come. John W. Kelly. —_——_2 ++ Tree Worshippers. Drawn by light above Like a heart with love Only to implore It may rise the more Ever let me be Like a growing tree. Plainly can I see So within a tree 30d and beauty there That I even dare Reverential be When I see a tree. Temples made by man Have a sacred plan— Holy metaphor For the worshipper But my shrine can be Just a God-made tree. Charles A. Heath. ositive protection plus profitable investment is the polity of the Wy MICHIGAN 44 SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mutual Building : : : Lansing, Michigan a anil Sie ae ease en diii IESE, we 25 Bunn ea alae AREER 8 we LALA January 4, 1933 MICHIGAN TRADESMAN 23 OUT AROUND. (Continued from page 9) maining will be of better class and will make more substantial citizens. I read much in trade journals now- adays about service, and I sometimes wonder if any considerable number of my readers really know what service actually means. Perhaps I may take too severe a view of the subject, but to me service must be sacrificial. Every great accomplishment in the history of civilization has been made possible by sacrifice. We must give to live. A successful service must be enthusiastic. Enthusiasm is that high quality of the mind that has back of it the whole- some initiative of the soul, moving in constant companionship with the will. It is that power within the human per- sonality that helps a man work out the highest principles of the holiest aspirations of life. It fills him with the compassion that makes defeat impos- sible. Many people look upon enthusi- asm as being synonymous with fanat- icism. That is not intelligent enthus- iasm; that is ignorance. Service that is to be successful must be righteous. I mean by this that your service must be properly motivated. It must be just; it must be right—and when it is just right it has the quality of rightness or righteousness—a rightness in relation- ship. Many men are working thou- sands to death in their industry and getting nowhere, because there is no motive behind their effort. They are aiming at nothing, and hitting it hard. It is not what you are doing, but why you are doing it that makes what you are doing worth while. The type of service that is to save your store, bank, factory or mill must have in it vision. Truly it has been said: “Where there is no vision, the people perish.” How differently things would have been if twenty years ago men in industry had been able to see themselves to-day. You must see your- self twenty years from to-day, ten years from to-day, five years from to- day, then travel back over the road you have pictured out for yourself. Is it an avenue or an alley? Is it a high- way or a byway? Vision is the ability to see yourself in relationship to the future. It is not enough to hitch your wagon to a star—you must get in the wagon. Service that is to produce suc- cess must be started immediately. Pro- crastination is the fundamental doc- trine of most business men. You will improve the status of your business, but you will wait until after the inven- tory—until after the usual midwinter slump. If you would get after it im- mediately, you might train the slump into a hump. Your service program must have as one of its elements, constantly. You must not only start, but you must con- tinue. It is not enough to leave for a destination; we must arrive. If this is a dark hour for many men in your in- dustry, remember the darkest hour is just before the dawn, and the quality of the dawn will be determined by your attitude toward it. You must have the ability to keep on keeping on, for that is the difference between failure and success. Finally, your service must be rendered everywhere, not to special customers, under special conditions, but everywhere. Let’s pull these char- acterizations together and see what we have: S-acrifice E-nthusiasm R-ighteousness Vision I-mmediately C-onstantly E-verywhere Thus you have the quality that will save the individual in the institution, thereby strengthening the institution, and thus saving it to usefulness, to profits, to happiness, to laughter. It is great to laugh and live greatly, not greedily; to live service- ably, not selfishly; to live socially, not individually; to live honestly, not ar- tificially; to live actively, not idly; to live a life that has in it the hint of to live eternity—a life that will prove a giant hour when it has passed away. E. A. Stowe. +> + SHIP CANAL TO BLACK LAKE. (Continue from page 19) loading and unloading car ferries than in the turning basin at Grand Rapids? In an editorial published by Arthur Brisbane last summer, when the treaty between Canada and ourselves, for the construction of the great St. Lawrence ocean ship canal was signed, he said: “The cities of the great lakes will grow in importance, wealth, population and prosperity and other cities in- numerable will add to the number of their ports and factories within reach of ocean traffic. This ocean waterway adding every foot of frontage on the great lakes to our seaboard lines with limitless harbor facilities will help show what we shall be. (It hath not been shown what we shall be).” The financing of a project of this character looks like a tremendous proposition and apparently from what I have read on this subject nearly everyone seems inclined to think that we can look only to the Government for the development of such a project. In Houston a navigation district was formed which took in the entire coun- ty of Harris and bonds to the extent of $3,700,000 were issued over this navigation district. Returns from the tonnage coming into Houston Har- bor has taken care of both the inter- est and the sinking fund on the bonds. The United States Government, of course, has been a big help to Hous- ton, having spent over $14,000,000 in construction and maintenance since the channel was first opened up. It would require only a small fraction of this amount to open up and maintain the channel I propose from Grand Rapids to Holland. I am sorry indeed that the informa- tion received by you was of such a discouraging nature, but, in my opinion, the only reason for lack of encouragement on this project is be- cause the writers have not thoroughly investigated the possibility of a deep water way from Grand Rapids to Lake Michigan. I have spent nearly three years investigating and studying this matter and I assure you I am not in the least bit discouraged. I still believe that with proper co- operation and a thorough survey of the whole plan it could be shown that Grand Rapids could maintain a deep water way and is justified in seeking to secure an outlet to the sea. John Buys. — ee It isn’t hardheadedness if it entails hardheartedness. Independent Stores Make a Good Showing. I am in receipt this morning from R. J. McFall, Chief Statistician for Distribution of the Bureau of the Cen- sus, Department of Commerce, some very comprehensive figures, prepared expressly for me, on the amount of business done by gro- cery chain stores and independent grocers, which are extremely interest- ing and of distinct advantage to the independents. This is advance in- formation, not yet given out for gen- era! publication, but I am going to try to get permission to use it in our group of papers before its general re- tease, and if I am successful will be glad to send you a summary if you would care to use it. Later—Mr. McFall has just writ- ten me releasing the figures about which I wrote you. My object in ask- ing for this data was to have some- thing definite to pass on to those manufacturers and agencies who seem to think that the chain stores offer them biggest outlet. The in- formation came to me in seven col- umns of lead pencil figures, covering four sheets, each 11 by 23 inches. exhaustive and their A summary of the figures shows that there are 307,425 stores in the United States selling groceries, divid- ed as follows: Independent grocery stores, 234,082—76 per cent.; National grocery chains, 24,959—8 per cent.; sectional and local chains, 27,659—9 per cent.; other types, 20,725—7 per cent, The amount of business done by these stores is $7,352,791,211, divided as follows: Independent grocery stores, $4,137,978,292—56 per cent.; National grocery chains, $1,541,783,277—21 per cent.; sectional and local chains, $1,- 292,196,166—18 per cent.; other types, $380,833,476—5 per cent. You will probably be interested in the figures for the State of Michigan. There are 11,305 stores selling gro- ceries divided as follows: Independent grocery stores, 7,/32—68 per cent.; National grocery chains, 2,015—18 per cent.; sectional and local chains, 1,077 —10 per cent.; other types, 481—4 per cent. The amount of business done by these Michigan stores is $362,466,568, divided as follows: Independent gro- cery stores, $174,689,408—48 per cent.; National grocery chains, $135,848,324 —38 per cent.; sectional and _ local chains, $40,761,279—11 per cent.; other types, $11,167,557—3 per cent. The average amount of business done by these stores in the United States is $23,917: in Michigan, $32,063. This is divided as follows: Independ- ent grocery stores—United States, $17,677; Michigan, $22,593. National grocery chains—United States, $61,- 773: Michigan, $67,419. Sectional and local chains—United States, $46,719; Michigan, $37,847. Other types— United States, $18,376; Micihgan, $23,- 2Y7. Another bit of information which I culled from these figures, which is valuable in selling advertising of slic- ing machines, refrigerating equipment, and the like, is the number of grocery stores selling meats, Here are the facts: Independent grocery stores— United States: groceries alone, 142,245; gro- ceries and meats, 91,837—39 per cent. Michigan—groceries alone, 3,546; gro- ceries and meats, 4,186—54 per cent. National chains. United States: groceries alone, 16,571; gro- ceries and meats, 8,388—34 per cent. Michigan: groceries alone, 1,178; gro- ceries and meats, 837—42 per cent. Sectional and local chains. United States: groceries alone, 18,798; gro- ceries and meats, 8,861—32 per cent. Michigan: groceries alone, 804; gro- grocery ceries and meats, 272—25 per cent. Other types. United States: gro- ceries alone, 14,262: groceries and meats, 6,463—31 per cent. Michigan: groceries alone, 263; meats, 218—45 per cent. There are two or three important things to which I wish to draw your particular attention. First that 76 per cent. of all the grocery stores in the country are independents, while only groceries and 8 per cent. are national chains. Second, that 56 per cent. of all the grocery business in the country is done by the independents, and only 21 per cent. by the National chains. Another is that a larger percentage of the independent grocery stores are carrying meats. You will note that the percentage of chain stores in Michigan is greater than the average for the United States, yet the average business per store in Michigan, both independent and chain, is considerably higher. Also that a greater percentage of the stores are carrying meats than the average for the country. O. F. Byxbee. I Wonder. I wonder so where mama is i do, 1 da: I do—I do. So wonder at eternity’s Adieu, adieu, And too, anew That I again shall see the fair Beloved face And winsome smile Though Time apace Beguile—beguile. I wonder so about the real I do, EF do: I do. i do Keep wondering until I feel If but the true I knew—then too, Content I'd be nor wonder—when I knew I'd see her once again In after-while Beyond, above Though long the mile My love—my love. Charles A. Heath. a a How to get facts is your problem. Theory seldom leads to sound deci- sions. Phone 61366 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR RENT—Central location in Green- ville for large store. Good opening for any kind of business. Best town in Mich- igan. Home of the Gibson Refrigerator. For further information address No. 558, c/o Michigan Tradesman. 558 Wanted—Co untry lower Michigan. ville, Mich. store in northern Floyd Flanders, Fenn- 559 24 MICHIGAN TRADESMAN ‘January 4, 1933 SUCCESSFUL FOOD SHOW Sponsored By Independent Retail Grocers of Los Angeles. Beginning Monday, Nov. 14, and continuing throughout the week, Los Angeles held its annual Food Show. That is to say, 106 manufacturers and jobbers of foods gave a public exhibition of the products they make or handle under the auspices of the Southern California Grocers Associa- tion. This society is composed of the independent retail grocerymen of this region and is allied with the State As- sociation, which, in turn, is a member of the National organization. The show was held in the Shrine Civic Auditorium, the main building of which contains a theater which is the largest audience room in the city and an annex in the shape of a ball- room, which furnished a vast wun- broken space admirably adapted for housing the temporary booths put up by the exhibitors. I went on Wednesday. From 2:50 when the show opened, until 10:30 at night, a great crowd poured through the wide aisles, inspecting the products on display, sampling this, that and the other, chatting with ac- quaintances, listening to the music or the jokes of the clown and _ the pompous official announcer. In spite of the depression, attend- ance was greater than last year. It estimated that 40,000 people were there Wednesday. On Thursday, which always is the peak day, the number ran still higher. Of course Monday and Saturday are light, but it is well assured that the total at- tendance for the six days exceeded 200.000: which breaks the records of all food shows held to date, West of the Mississippi. A small four-page sheet, having its own editor and cartoonist, was the official food show paper. It was is- sued daily and passed out gratuitously. illustrated and containing reading matter of interest, it was sought after eagerly. Good taste, originality, much thought and also much plain hard work was evidenced in the get-up of the various The background of the con- cession occupied by a fish exchange consisted of a painting showing a small section of semi-tropic sea, in which different kinds of colorful fish were swimming. Above was a scene of boats on choppy water, the choppi- ness made realistic by the canvas be- ing in horizontal strips, one or more of which was kept constantly in mo- tion by some hidden mechanism. was officially Cleverly booths. cross Of the houses exhibiting, some are nationally known, all are of at least local repute. But I must not attempt detailed description, for it would be superfluous. In Michigan and the ad- joining states you put on superb food shows, them perhaps even bigger and better than the one I am telling about; so I will content myself with touching upon just two matters in a way that I trust may be of nterest to Tradesman readers. some of To my mind the outstanding feature of this show was the fine co-operation management and the departments of the between the home economics daily papers. On each afternoon of the first four days some newspaper lent its cooking expert to give a lecture and demonstra- tion at the theater adjoining the food show. On Friday, one of the electric companies made loan of its culinary adept. On the afternoon I attended, as a fitting prelude to approaching Thanks- giving, a 22% pound turkey, previously prepared and roasted until nearly done, was placed in an electric range on the stage in full view of the capacity audience in attendance. Then the ex- pert lady, after telling how each pre- liminary process had been accomplish- ed, showed how to finish the roasting and garnish the fowl. When complete, the noble bird was glorious with paper frills on its legs, a face and head cut from an apple, a necklace of small circles of carrot, and even doll shoes where his feet had been in former days. Around the platter were placed stuffed silverskin onions and sweet potato balls. Further, the lady told how to make a pomegranate ice and herself made a litchi persimmon salad. Then some pumpkin fanchonettes— small individual pies—were brought, each of which she topped with a swirl of whipped cream. Not only was the turkey garnished, but the lecture was garnished also and most artistically. Gay in their bright colored shirts and scarlet sashes, a Mexican string band of six players furnished delightful instrumental music and a famous tenor singer of the same race in full national garb sang charm- ingly. While I was present only at the Wednesday lecture, there is no doubt that the other cooking experts on the other days did themselves just as proud as the one I listened to. Who made up those great audiences? Brides or brides-soon-to-be ignorant of cooking? Not to any great extent. All the brides in Los Angeles would scarcely make one such audience. Women of all ages and almost all cir- cumstances were there. The moral is just this: Women are deeply interested in cookery. It is for retail grocers to think with their heads on how to connect up their business with this eagerness of the good matrons for the culinary art. The cooking lectures began at 1:30 and were not lengthy. When over, al- most all in attendance went right over to the food show just as it was plan- ned they should do. Indeed these lectures have proved one of the best drawing cards for getting people to the show. My other moral is about money. This has been the twenty-eighth Los Angeles food show. The first twenty, I understand, were not satisfactory financially. In 1925 the Southern California Retail Grocers Association took over the show and began apply- ing sound business sense to its man- agement. Results have been gratify- ing. The Association assumes all re- sponsibility, engages the auditorium and sublets space to the concession- aires. This year the regular price of admission to the exhibition was 40 cents. But to every grocer who is a member of the Association, tickets were given to hand out freely to his customers. These admitted the bearer for 25 cents. In exchange for publicity and the service of their cooking expert, each newspaper was allowed to issue coupons giving free admission on the day of its lecture-demonstration. From the door receipts secured by this plan, the Association is meeting all expenses and will have left a well- earned and substantial balance, to aid in the ordinary expenses of the or- ganization. This moral needs no stressing. Ella M. Rogers. oo How the Year 1933 Looks in Perspec- tive. Anyone attempting to predict defi- nitely what 1933 has in store for busi- ness during next twelve months could indeed be called a rash person. Pre- dictions for the past three years have been so numerous and so _ generally upset a short time after being made that only the most optimistic and blind prophets can repeatedly predict and still retain a large following, who, somehow feel that sooner or later the prophets* will hit upon something which will actually happen to justify the belief they have in themselves. To the business man and taxpayer the things which will really make a difference for the next twelve months are (1), increased employment; (2), lower taxes, and (3), reduction of the colossal public and private debts created during the past fifteen years. At the present time the prospects for increased employment during 1933 are more or less uncertain. The minus factors are numerous and easy to see. It is true the merchants’ shelves are bare and should be replenished, but more and more people are doing with- out things these days which formerly were considered mecessary, and so long as this condition exists merchants will prudently refrain from large mer- chandise commitments. Manufacturers, unable to find an active market for their products, will be forced to cur- tail production. Primary producers and converters, unable to sell the manufacturer, will likewise reduce op- erations and, as a result, employment will drag at a low level. On the other hand, we have plus factors showing encouraging signs. The mental atti- tude of the country since the last election has done much to create a feeling of latent optimism, which would burst in the open if only given a chance. The incoming state and Federal administrations can do much to revive the tired feelings and _ les- sened resistance of a people who have for the past three years fought a terrific battle against overwhelming odds, as the present one has_ been. Statesmanship and a genuine ability and desire on the part of our public officials will work wonders in 1933 if we are fortunate in getting it from those who should be the first to recognize the country is waiting for them to make the next move, and start the wheels of reconstruction going. The second consideration which will help the business man and taxpayer is the reduction of the ever growing load of taxes. Up to the present time it seems to have been generally dis- regarded. No individual or govern- ment can successfully borrow itself out of debt. And by the same token no amount of loans by the Govern- ment will permanently restore credit, or confidence in the minds of the peo- ple, who are led tq believe that by some unknown and_ unexplainable formula new debts are less dangerous or more desirable than the payment of old obligations. Inverse reasoning such as we have seen for the past year has not permanently helped to solve any of our problems. On the other hand, it has merely postponed the day of reckoning, and 1933 may go down in history as the parent of the child who long announced his com- ing, but found upon arrival no prepara- tions had been made to receive it. The third consideration to keep in mind, if business is to be revived, is the re- duction of public and private debts. Here again, our state and Federal governments can lead the way and play an all important part. Space does not permit elaboration of this subject here, but, it can be said with- out fear of successful contradiction, our industrial giants and employers of labor are tied hand and foot at the present time in their efforts to pro- mote business, so long as the specter of foreclosure and uncertain employ- ment, coupled with suspicion and fear rides in the saddle. Only through the utmost efforts and unselfish sacrifices on the part of our Government to re- store confidence in the minds of the forgotten man and his wife will 1933 prove to be the turning point on the road to recovery. A. C. Martin. 2. Stores Use Appliance Canvassers. Use of house-to-house canvassers for distribution of major electrical ap- pliances by department stores is “a new and permanent feature” of depart- ment store merchandising, according to conclusions of a survey announced by the electrical merchandising joint committee. The survey conducted by Dr. Kenneth Dameron of the commit- tee, covered the outside selling ac- tivities of thirty-five department stores. These stores were using canvassers in the sale of vacuum cleaners, washers, refrigerators, radios and ironers. The commissions paid range from 10 to 20 per cent. Adequate training of the salesmen and the full-time service of an appliance sales manager were cited as essential requirements. — Laminated Glass Call Active. There has been a fairly active move- ment of laminated glass to the auto- mobile manufacturers and production in December has been in excess of the average for the other eleven months of 1932. Some of this production probably is in anticipation of future orders. The plate glass industry, par- ticularly, is watching the automobile and furniture industries closely. Delay in bringing about definite action on measures to legalize the sale of beer and related liquid products has not been helpful to the glass industry. Prospective purchasers are becoming more hesitant as it appears more clear- ly that positive action will be delayed. —_+-+___ A new insulated kitchen range also heats the house. It has an electric fan which supplies air circulation and forced draft when needed, a second firepot for use in very cold weather. ates HR EE i pape acs de oe pe. MODERN CUTS OF PORK This is the twelfth of a series of articles presenting modern methods of cutting pork which are being introduced by the National Live Stock and Meat Board.—Editor’s Note. SMOKED PICNIC SHOULDER Consumers often are of the opinion that the smoked picnic contains an excessive amount of fat and bone. By disclosing an inside view of the picnic, this objection should be over- come. Art. XII.—Cut | Cutting the Smoked Picnic To display to the best advantage, it is sug- gested that the picnic be cut as illustrated. Art. XII.—Cut 3 Inside view of two smoked picnic shoulders. Consider It This Way ® Every merchant knows that taxes are an important factor in the cost of doing business. He knows that the weight of his tax burden depends upon the soundness and economy with which governmental affairs are con- ducted. The money he pays for fire insurance protection is not unlike his tax payments. It goes into a common fund from which are paid the losses of the few and expense of adminis- tering the fund. If he is insured ina non- mutual company, any profit resulting from the administration of the fund belongs to the stockholders. If in a mutual Company the profit flows back into his own pocket. Mutual insurance has proven to be the most economical method of administering an insur- ance fund. It is primarily a fire prevention agency, with provision to return directly to the policyholders whatever savings are accomp- lished. TRENGTH COMPANIES REPRESENTED HAVE Assets $65,931,787.14 Surplus $23,396,338.15 ERVICE Correct Insurance Coverage Engineering Advise AVINGS 1212% To 40% According To Classification of Property THE MILL MUTUALS AGENCY LANSING, MICHIGAN Mutual Building Phone 20741 DETROIT OFFICE GRAND RAPIDS OFFICE Transportation Bldg. Grand Rapids Trust Bldg. Phone Phone Randolph 0729 95923 Speed Up Sales by featuring properly advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking Powder Same Price Today As 42 Years Ago 25 ounoes for 25c Your customers know it is a quality product . . . that the price is right. Why ask them to pay War Prices? It’s up to you to show them that you have it. Millions of Pounds Used by Our Government cr Q SN We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. NATIONAL BISCUIT COMPANY “Uneeda Bakers” Uneeda for the 35th time wish you a HAPPY 22 PROSPEROUS NEW YEAR NOW! From Coast to Coast MONARCH Finer Foops ON THE AIR EN Te overwhelming reception given the first series : of broadcasts by the Monarch Mystery Tenor -/ has warranted the continuance of the program for = another series. The program is now heard from coast to coast. Tie in with this outstanding radio program by featuring Monarch Finer Foods. Remember this is the only national radio program sponsored exclusively for the Independent Merchant. @ Hear the Monarch Finer Foods Program over these N B C @ Stations—Every Sunday 2 P. M. EASTERN TIME 1 P. M. CENTRAL TIME 11 A. M. PACIFIC TIME WJZ—New aoe eee KFI—Los Angeles WBZ—Bosto: KWK Louis KGO—San Francisco WBZA— Bortnaneld KWC Roe edar Rapids KDKA— Pittsburgh WTMJ—Milwsukee 12 P. es MOUNTAIN WGAR—C leveland WIBA— Madison _— WJIR— Detroit KSTP = eee K WLW Cincinnati ul oe WN C—Asheville WEBC : ieohathciapertet KDYL—Salt Lake City WJAX Jacksonville WDAY—Fargo Vv WFLA-WSUN—Tampa KFYR—Bismarck ' KOIL—Omaha-Council HEAR THE MONARCH Bluffs There are Over 250 LION ROAR! WREN— Kansas City : KSO—Des Moines Monarch Finer Foods MONARCH RADIO PROGRAMS Are the Only National Radio Programs Sponsored Exclusively for Independent Merchants alt MR an nia ar i ee > intend.