. ‘ 7's ty SS iN & | Y ) f m y M/E > N a BS le dg / > 20 (CNA e < cewe shan rere ls GL =e). A aed PSS. : NNAEN@ SY ZK WV MikLZ-2 Ln SF 5 eP cits -S 98 TRADESMAN COMPANY, PUBLISHERS SPuBLiSHED WEEKLY g 7g SSTTIOn ew eas SS SRO OR Fa SIRNAS 5 Fiftieth Year GRAND RAPIDS. WEDNESDAY, JANUARY 25, 1933 Number 2575 A WRITER’S REQUEST TO HIS MASTER mene ST I eT IT TT I IT TT ee Lord, let me never tag a moral to a story, nor tell a story without a meaning. Make me respect my material so much that I dare not slight my work. Help me to deal very honestly with words and with people because they are both alive. Show me that as in a river, so in a writing, clearness is the best quality, and a little that is pure is worth more than much that is mixed. Teach me to see the local color without being blind to the inner light. Give me an ideal that will stand the strain of weaving into human stuff on the loom of the real. Keep me from caring more for books than for folks, for art than for life. Steady me to do my full stint of work as well as | can; and when that is done, stop me, pay what wages Thou wilt, and help me to say, for a quiet heart, a grateful Amen. 2) A A EN | - a ee ne Me... int ea eaciailliieis, “i: ouinteuentamicedal Dt ine Ao... Cade nde Soa SRSA encase ranean psi ~ Sree ciliate 6 oe aye ADESMAN Fiftieth Year GRAND RAPIDS, WEDNESDAY, JANUARY 25, 1933 Number 2575 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Columbus, Ohio, Jan. 4--Re Flor- ence L. Francis, doing business as Consumers Salt Co., and also Puritan Salt Co. This is to notify you that the under- signed was elected trustee in bank- ruptcy ior the above named bankrupt, and under order of the court has been ordered and directed to collect all ac- counts receivable and directed to dis- continue the business. We find you are indebted to this bankrupt in the sum of $90, and in pursuance of the order of the court we make demand upon you to immediate- ly pay this account in full; otherwise we will have to take such steps to col- lect this account as the United States District Court may order. James D. Brewer, Trustee for Bankrupt. To this letter reply was made as follows: Grand Rapids, Jan. 23—-I note you are trustee in bankruptcy for the Con- sumers Salt Co., alias Puritan Salt Co., which is certainly a criminal organiza- tion if there ever was one. In the first place, it sent men into the state to do business without first obtaining a license from the secretary of state. This precluded its ever using the courts of Michigan to force the payment of its accounts, because such an organization has no standing in the courts of this state. In the second place, the product sold by the busted concern was not authorized by the state. In the third place the company as- sumed to write an insurance policy covering the loss of any animal by death which used this unauthorized salt. This is contrary to the laws of Michigan which prohibits any con- cern writing insurance unless it first obtains a license from the insurance commissioner which was not done. You will find it uphill business to collect money from any reader of the Tradesman because of this condition and the exposures I have given your criminal organization, whose origin- ators and managers should be playing checkers with their noses. E, A. Stowe. ——_»-.___ “Good fellows” don’t always make good employes, FLORIDA VEGETABLES. List Resembles Michigan Markets in July. Just now, when the thrifty and fore- sighted housewives of the Northern Peninsula state are opening their jars of delicious jams and marmalades or selecting from their shelves their cans of fruits and vegetables to appease the family appetite for which they planned last summer—or are buying factory products of equal quality and economy —those of the Southern Peninsula state are going to the “market” or having delivered at their doors a great variety of food stuffs fresh from the ground, which are now only in pros- pect on cold and barren fields, yet to be planted, cultivated and harvested in the North. Visiting the city market here on Jan. 16, while the other members of our family were making table de hote selections for the day, the writer jotted down the items of fresh grown ar- ticles of the 1933 crop shown for sale and with which he was famaliar. They included new potatoes, cabbage, cauli- flower, beets, green beans, wax beans, tomatoes, carrots, spinach, egg plant, sweet potatoes, lettuce, green onions, chard, celery, cucumbers, endives, kale, summer squash, parsnips, parsley, green peppers, turnips, rhubarb, field grown fresh ripe strawberries—not to mention the citrus fruits of the season, oranges, grape fruit, tangerines and other tree products of that sort, which are now coming into their best. The prices for these vegetables are, for the most part, lower than that for which they are sold by growers at home in their season. Naturally there is now the cost of transportation added to the cost from here to there at this time. Indicative of the cost of vege- tables and the commercial practice of our family I might mention that the cabbage picked out by our “buyer” for this day, when put on the scales, was quoted at just “2 cents”—and the buy was made. It might be added that not all of the supplies for the table have a lower price level than at home. This contra- wise difference is particularly true of milk, on which the price per quart is 15c here, when tickets for a month’s supply of one quart per day are bought in advance. Strawberries are now going in quan- tities to market, although the crop is not as large as a year ago. Two years ago, writing from Wauchula, Hardee county, I noted that the first shipments of this fruit made to New York City market was by airplane and that the price was 90 cents per pint. The later price was less. Up to this time there has been shipped for this season from the Lakeland sector some 260 carloads of strawberries and the price to the grower has ranged down to 15 cents per quart. Good quality berries are peddled from door to door here at a similar price, Vegetable gardening is in its height right now. A few days ago our party took a drive around a nearly exact square of territory, aggregating a little more than 100 miles, as indicated on the speedometer. The observations indicated how incomplete is the de- velopment of Florida over its whole area. While the roads were equally good over every mile traveled, the country and development was almost as diverse as possible over the ter- ritory covered. For instance, there was the road from Childs to Arcadia, forming the Southern base of our square, a dis- tance of thirty-three miles, with roads as perfect as the other portions, with almost no development except the roadway, the ditching beside it and the occasional bridges over which it occasionally crosses. In this distance we saw but three vehicles and about a dozen houses, which, for the most part, were located about a turpentine still. On our drive through Georgia and Northern Florida we had noticed a few pitch pine trees “tapped” for turpen- tine. Here the season is at hand for the “run.” The trees are tapped by cutting the outer surface of the tree with a sharp instrument, cutting through the bark and slightly into the tree. These incisions run from two sides downward coming to a point where a small tin bucket is attached to catch and hold the fluid as it oozes out and flows down to the bottom of the triangle. It is somewhat similar to the way sugar maples were once tapped in Michigan, before the econ- omy of the spile was discovered and developed. On this East to West drive—a quar- ter of the distance of our journey for the day—the principal evidence of ani- mal life, aside from various kinds of birds, was a considerable number of cattle feeding along the roadside and among the prickly palmettoes nearby. The appearance of these quiet crea- tures indicated that they were quite harmless in the day time, when easily seen and avoided, when attempting that familiar bovine practice of lum- bering onto or across the roadway when a vehicle approaches, but danger- ous when lying in the road or on a bridge at night and not easly visible from, or “picked up” by the headlight, when the background is a tarvia sur- face. Under these circumstances motor accidents are reported frequent- ly, comparatively speaking. Arcadia is a fine town, three-quar- ters surrounded by an excellent back country. N. G. Reese, publisher of the Arcadian, a friend made three years ago, is a writer of ability and a leader of the press in the state. He came to Florida from Kansas, where he was a Democratic editor, which is an evidence of, at least, being different. And he follows the practice, even here, of speaking out in meeting, though it may not be an altogether orthodox speech. The drive North from Arcadia to Wauchula, another lap of thirty miles, presents quite a different show of ag- ricultural development than that to the East of the Arcadian city. There are many citrus groves and I noted, too, a considerable increase in market gar- dening, over that observed a few years ago and an apparent improvement in practice. Grove culture is considerably different from that practiced in the so- called Ridge section, in the midst of which we are located, about which I do not profess sufficient information to determine the better plan. The Ridge section is much newer in its development, if that means anything. I have noticed, too, on this trip, a marked difference in the manner of As far North as the Ohio we saw on our way down marketing citrus fruits. many truck loads of oranges and grape fruit, in close built truck boxes, cover- ed also with blankets. As we came further South the fruit was unprotected against the temperature and in Florida it is seldom covered at all, except it be obviously prepared for marketing in the Central Southern states. It might be stated that Tennessee is con- sidered pretty well North with a real sure enough Floridan. At Wauchula we also met another friend of previous acquaintance, Mrs. Laura H. Goolsby, publisher of the Florida Advocate. It is a work earnest- ly carried on principally . because. it was left by her husband, who had previously conducted it and passed on six years ago. The newspaper is worthy of its previous owner, its pres- ent publisher and a_ well force of associates. balanced Prices are low on citrus fruit and the growers seem to have consider- ably changed their attitude of two and three years ago, when many of them seemed determined to repeal the law of supply and demand, rather than recognize and work with it. The effort then was toward fancy looking pack- ages, made attractive by mixed boxes and the use of varied colors of paper. Now the effort is to grow quality and cut a sample to prove it. The latter psychology seems to have the best of it under present conditions, Harry M. Royal. —__----————. Four New Readers of the Tradesman. The following new subscribers have been received during the past week: Milford Food Market, Milford. Frank Cerajewski, Grand Rapids. Walter S. Kendgiora, Grand Rapids. Walter F. Perschbocker, Rapids. Grand Nature knows best. As a race be- comes too strong, she makes it dumb enough to split it into factions that hold it down. Lines of Interest To Grand Rapids Council. Brilliant, scintillizing, gorgeous in its setting, the new $1,500,000 civic audi- torium, the Western Michigan automo- bile exhibition came to a close Satur- day night with a total attendance of 36,500. A record never equalled by any previous automobile show in the city. Widely advertised changes in design brought thousands to approve of the sleek, shiny creations of the automotive industry. The majority ap- proved the latest brain children of the designers, a few who still cling to the conservative ideas disapproved of the slip-streamed bodies, valanced fenders and vivid colors. Every car from the majestic, dignified Cadillac down to the trim little Continental Beacon, evinced a decided change in design over last year’s products. Every unit bespoke of the effort of the motor car industry to bring to the people a desire to buy and thus start the country back on the way to prosperity. No other industry in the land has done as much constructive work toward helping the Nation to try a comeback to normalcy as has the motor car manufacturers. The show was not strictly of motor cars alone, but was devoted to modes of transportation in the air and on the water as well. The fleet aeroplane with its equipment of delicate aero- nautical instruments and silken para- chutes, the trim speedster of the water and outboard motors were shown side by side with the huge, lumbering trucks and fast delivery cars. One must not overlook the tourist trailers, fitted with every convenience of the hotel for those who are disciples of outdoor life. Flowers, trappings and trimmings lent a decorative touch to the mammoth display. As one entered through one of the many doors in the facade of the country’s most beautiful civic auditorium, there was nothing to hint of the display of one hundred and fifty-eight motor vehicles representing an investment of a quarter of a million dollars and capable of developing a total of nearly fifteen thousand horse- power. The visitors wanderings along the softly tinted halls were soon ar- rested by a courteous attendant, at- tired in a French blue uniform, who requested a ticket or pass of admission to the interior of the stately auditorium. Entering the main auditorium one was greeted by a spell-binding, magnificent array of beautiful creations of the mo- tor industry and at the farther end a capacious stage filled by Dalavo’s sev- enteen piece orchestra, which added color to the stately attraction. First to attract the visitor’s eye was the trim, smart looking Chevrolet, named after that famous French family which gave to the racing world those famous Chevrolet brothers. Close at hand was the Nash, creation of the C. W. Nash plants in Wisconsin. The Graham, MICHIGAN named after the three Graham broth- ers, was next in line and then the Reo whose name was taken from the initials of R. E. Olds, a pioneer in the industry. The Buick, given to the industry by a man of that name and who died in poverty, gave one an im- pression of the tremendous strides made in the industry in the last few years. The Pontiac, resplendent in a new coat and making its first year bid for favor as a straight eight, stood ready for critical inspection. The ford, the product of a man who once stood first in the industry, wore its last year’s robes and stood in close proximity of the orchestra pit. The Studebaker brothers of South Bend, pioneers in the wagon industry, would have _ been pleasantly surprised could they have viewed the product which bears their name. A vast difference between their pioneered vehicle and the trim, racy lines of the car manufactured under that name. The Rockne, bearing the name of Notre Dame’s famous foot- ball coach who lost his life in an aero- plane crash, stood at attention for the second time in an automobile show. The Pierce Arrow, a product of the Studebaker Corporation, carried the same dignified bearing as it has since its debut. In the center of the huge room stood the latest creation in the automotive world, the new Continental line. It was viewed with particular interest by the local visitors because of its potential value as a medium of work for the unemployed of the city. All hoped that it might be accepted favorably. As one completed the rounds, a Chevrolet chassis, attended by lecturers attired in Tuxedos, drew the attention of the visitor with tech- nical inclinations. Passing through a large lounging room just off the West side of the main auditorium, one en- tered a smaller auditorium wherein re- posed the “400” of the automotive so- cial set. The Cadillac, named after a famous French explorer and founder of the automobile capital of the world, Detroit, stood in all its majesty. Large, imposing and fitted luxurously for those who have thousands to spend on fine motor transportation. The Lincoln, bearing the name of the Great Emancipator, vied with the Cadillac for luxurous appointments. The LaSalle, recalling that intrepid adventurer, presented a mien ot hau- tuer for its more costly rivals because of its ability to give one a thrill of rushing over the roads at the speed of a meteor. The solemn, stately Pack- ard, bearing the name of one of De- troit’s favorite sons, bore the earmarks of sturdiness and comfort on long hard drives. Leaving this salon of the aris- tocrates, one passed down the broad stairways leading to the main exhibi- tion hall where other creations of the transportation age reposed in all their beauty and impressiveness. Here, the Oldsmobile, the oldest automobile in point of production and named for R. E. Olds, a true pioneer in motor car manufacture, held the crowds spell- bound by its inherent beauty of design and unequaled value. It was the talk of the National show at New York TRADESMAN and lost none of its popularity at the local exhibition. The Franklin, named for the founder of that great National medium, the Saturday Evening Post, presented the same costly appearance that has always attended it. The Hupmobile, given to the motor world by the Hupp brothers, stood close in- spection. The Plymouth, bearing the escutcheon of the Mayflower and the DeSoto, a namesake of that daring adventurer who navigated the Missis- sippi in the earlier centuries, stood at attention. The most radical of all de- signs and curious looking in their appearance were the cars offered by the Willys-Overland Co. They appeal- ed to the milling crowds as a strange addition to a circus zoo might attract. The Dodge products, carrying the name of two brothers who made mil- lions in their manufacture and sale and who lost their lives at an early age, gave hint of a great progression since their introduction in 1914. The Hud- son, accompanied by its sister car, the Essex, displayed fleetness and an econ- omy in motor car manufacture. Group- ed into a section of their own, huge trucks, general delivery cars and fleet little messenger cars gave one the im- pression that little was left to be de- sired as far as commercial transporta- tion was concerned. The tourist trail- ers and house cars gave one an in- sight to the possibilities of comfort and compactness when it comes to taking the gypsy trail. Every crook and cranny being utilized for some purpose. The sleek, speedy lined mo- tor boats gave one a longing for sun- shine and the open waters where the proud owner might drink in the pure ozone and enjoy God’s gifts to man, sunshine and happiness. The aeroplane suggested a huge bird with wings spread ready for flight into the azure blue of the limitless skies. It was at- tended by the silken parachutes which enable one to safely return to mother earth if the plane fails in the air. Hard by was a display of the predecessor of the motor car, the bicycle. First time in the history of a local motor show that the two wheeled “sit down and walk” machine has been on exhibition. Side products of car manufacturers, such as radios, refrigerators and ac- cessories were shown to the inspecting public. Oils, greases and all types of lubricants and tools for applying same were on display. Apparently there was nothing omitted that might appeal to a motorist. As great as was the attraction of the various lines of trans- portation, so was the attending crowds. Some marched slowly through the ex- hibits and studied the different crea- tions with a critical and careful eye, taking away with them a full knowl- edge of the values offered while others rushed madly here and there, pounding fenders, opening and closing doors, pulling on lights and blowing horns with nothing more interesting to them than an opportunity to be there and cover the most space possible in as short a time as possible. With all the various attractions to give the people the full value of the admission fee, more than full value was offered by January 25, 1933 giving away a car each night of the show to the holder of the lucky number imprinted on the door checks. A Con- tinental Beacon, a Rockne, a ford and a Chevrolet were given away to glad- den the hearts of the lucky persons who held the lucky numbers—a present that will never be forgotten by the recipient. When the doors closed at eleven o’clock Saturday evening, an exhibition of motor cars went into his- tory that will perhaps hold the record for years to come. The wonderful ex- hibits, the music, the attractive new building and the gift of cars drew thou- sands upon thousands from every sec- tion of the state. A. B. Burkholder, chairman of the show committee and a member of Grand Rapids Council, assisted by Secretary A. R. Richards and members of the show committee, are to be congratulated for the suc- cess of the show and the precision and dispatch with which the program was handled. A. B. Burkholder not only is a successful merchandiser of Chevro- lets, but also a veteran when it comes to handling automobile shows. He must be good because he has been unanimously chosen year after year to plan the shows. Western Michigan should be proud of the success of the show and the privilege offered by that beautiful Civic Auditorium for many such interesting exhibitions. An automobile engineer claims the car of the future will have a 150 inch wheelbase. The width, however, will remain about the same as that of a prostrate pedestrian. Fred DeGraff, Council leader of the Team Work group of Grand Rapids Council, held a meeting of his leaders and interested members in the parlors of the Herkimer Hotel Saturday after- noon. Elaborate plans were formulated for a membership drive so that the fiscal year’s total might be a mark for the succeeding year to shoot at. A new location for the Council was dis- cussed, but nothing definite was de- cided upon. Other business of im- portance was transacted in keeping with the general program of the Team Work group. When a man gets home from work and finds his wife reading an auto magazine, he had better go back to work. L. L. Lozier, publicity manager of Grand Rapids Council, is back on the job after several weeks absence, due to an attack of the flu. We understand that the prescription he used was com- pounded from iron sulphate, strychnine and quinine. Iron to build up an iron constitution in keeping with the mer- chandise he sells; quinine to eliminate any tremors or shakiness from the re- sults of the depression and strychnine to add the old zip when he gets hold of a real tough prospect. We realize that a slight mistake on the part of the compounding chemist in adding strych- nine to the prescription might have re- sulted seriously. However, Lee is on the up and up and out on the job with the same old fire and enthusiasm as of old. A miss in the car is worth two in the engine. | sgositeemonnpase oe a ee Ste hina ee maa Op ® sepia t G "4 | ss. gmeenonrsame Sad aoe mmm oe - January 25, 1933 Clyde Laraway, who covers Mich- igan territory for the Hersey Choco- late people, has evinced his faith in the Oldsmobile by placing his order for his fifth Olds. Not only the selec- tion of the car bespeaks of his good judgment, but it is evidence that he is, a valuable factor to his company and that nothing but the best is desir- able when it comes to representing a company that markets such desirable merchandise. Clyde has done his bit by giving seventy-one men work for one day. According to some automobile man- ufacturers, the shortest distance be- tween two points is a straight eight. Harry E. Barbour, of 527 Green- wood street, East Grand Rapids, rep- resentative for Barclay, Bertsch, had his car badly damaged by fire last week. It is reported that Mrs. Barbour attempted to start the car when it back-fired and started a fire under the hood. No doubt Harry felt badly about the disaster, but H. R. Bradfield has soothed his sorrow by Ayers and handing him a permit to have the car repaired at the expense of the insurance company which Homer represents. A windshield that won’t shatter is an improvement. Now give us rubber telephone poles. Mrs. Henry Ohlman is reported as improving nicely from a serious opera- tion. She will be able to be moved from the hospital to her home in a few days. Darcy Wilcox reports that his boss, L. W. Schroeder, sales manager of Michigan territory for Libby-McNeill- Libby, has taken unto himself more management in the form of a new wife. Mrs. Schroeder has never lived in Michigan before and we sincerely hope her first impression will be a favorable one and that we can soon number her among the loyal legion of Michiganders. Marriage is an institution. Marriage is love. Love is blind. Therefore mar- riage is an institution for the blind. E. G. Hamel, divisional sales man- ager for Mapelene and at one time an active member of the Council, dropped Bradfield’s office last week and left a check for his dues and E.G. about the use of his product and the extent of its sale. He stated that tobacco into Secretary assessments for the entire year. related some interesting facts companies use it by the carload and that its distribution circles the globe. He said that Canada used to grow five thousand acres of tobacco, but had in- creased that acreage to twenty-five thousand. They aim to increase the crop until such time they will supply all England with her tobacco, thus eliminating the United States from participating in that market. They are also contemplating several other com- modities for provincial use. Our tariff walls have driven them to buy English. Mr. Hamel and wife reside at 1424 South 13th avenue, Mayfield, Illinois. He stated he hoped to be able to at- tend a Council meeting in the near future and renew old acquaintances. We understand that skin on _ the teeth is as thin as frog hair is fine but MICHIGAN thicker than slab wood when compared to the closeness of A. F. Rockwell to a serious accident in Hastings last week. It seems that Rockie was head- ed toward home when he pulled out to pass a truck going in the same direction. Just as he got into a passing position, the truck driver made a left hand turn without a signal and caught Allen and his Chevie in a_ pocket. Allen tried to make a squeeze play and slip through between the truck and a telephone pole, but, unfortunately, the pole stepped out of line and caught the car about midway of the lenfthand front fender. The momentum of the car crushed the fender and damaged the frame and steering gear. For- tunately the speed of the car had slackened when it struck and Rockie escaped without a scratch. We con- gratulate him on his narrow escape and hope that satisfactory adjustment may be made with the insurance com- pany which has coverage on the truck. Reading of motor accidents we are led to believe that this industry has the greatest turnover of any. John L. Moore, age 54, one of the foremost citizens of Union City, died suddenly last week from an attack of the flu. He was ill only three days when death took him in the midst of a useful life. He was a successful hard- ware merchant and had been identified with that business for many years, his father having founded the business which went to the son upon the death of the father. Mr. Moore was also identified with the local bank and was active in civic and educational activi- ties of his home town. His genial personality and his valuable counsel will be a decided loss to Union City. Lou Kuehne arrived home Sunday evening after spending a week in Chi- cago on business. John Olney is in receipt of a letter State Commissioner Grover C. Dillman, acknowledging re- from Highway resolutions Rapids Council commending the functioning of the ceipt of a copy of the adopted by Grand Highway Commission, more especially the men who are in the maintenance division. Mr. Dillman wrote a letter full of appreciation and was highly pleased to think cognizance had been taken of the men who work all hours and in all kinds of weather to main- He believes they should be commended for their untiring efforts to keep the highways in good condition. tain passable highways. Reports from the sugar and oil sec- tions of the state say that the depres- sion is little felt in those localities. There is a vast difference in business when one passes from the potato sec- tions into the districts maintained by the sugar beet crop and the production of oil. There seems to be plenty of money in circulation in the latter com- munities. Buy American goods from your in- dependent merchant and help America. Scribe. —_> + —____ Every human mind is a great slum- bering power until awakened by keen desire and by definite resolution to do. a TRADESsoMAN CONFIDENTIAL? When a man discusses with us intimate details about the disposi- tion of property under his will, our lips are sealed. The information goes no further than ourselves and his lawyer. As you can rightfully expect silence on our part, we in turn urge frank- ness on your part in order to be of the greatest assistance in making your plans. | You will understand that we must have rather complete information about your resources and heirs-to- be in order to give you intelligent suggestions in organizing a satis- factory estate plan. No question about the need of an estate plan. Only a question as to which of many modern ones will best suit your needs. We shall be glad to set aside time for a personal talk at your convenience. THE MICHIGAN TRUST co. GRAND RAPIDS THE PIRST TRUST COMPANY IN MICHIGAN 4 MICHIGAN TRADESMAN January 25, 1933 MOVEMENTS OF MERCHANTS. Portland—The Builders Lumber & Supply Co. has decreased its capital stock from $31,700 to $24,275. Battle Creek—George Burgess has taken over the management of the Battle Creek Cafe, 207 Michigan avenue. Grand Rapids—The Robert K. Jar- dine Lumber Co., Franklin street, has decreased its capital stock from $75,000 to $25,000. Farmington—The Farmington Lum- ber & Coal Co., Grand River avenue, has decreased its capital stock from $75,000 to $50,000. Grand Rapids—The Division Avenue Lumber Co., Division avenue and Den- nis road, has decreased its. capital stock from $25,000 to $15,000. Owosso — The Robbins Furniture Co., 1231 West Main street, dealer in furniture and rugs, has decreased its capital stock from $204,000 to $158,000. Marquette—Fire of undertermined origin, destroyed most of the stock and fixtures of Every Woman’s Economy Store, 112 West Washington street, Jan: 23. Detroit—The Albert Lutticke Co., 2572 Michigan avenue, dealer in dry goods, notions and furnishings, has de- creased its capital stock from $125,000 to $36,000. Grand Rapids—The Lane Lumber & Veneer Co., wholesale and retail deal- er, 550 Oakdale street, 5S. E., has de- creased its capital stock from $40,000 to $20,000. Detroit—The Multiplex Sales, Inc., 440 Buhl building, has been incorpo- rated for the sale of merchandise with a capital stock of $1,000, all subscribed and paid in. Detroit—The Modern Drug Stores, Inc., 10101 Mack avenue, has been in- corporated to conduct drug stores, with a capital stock of $5,000, all subscribed and $2,000 paid in. : Flint—The American Progressive Sales Co., Citizens Bank building, has been organized to deal in merchandise with a capital stock of $1,000, all sub- scribed artd paid in. Detroit—The Monarch Drug Co., 5547 West Warren avenue, has been incorporated with a capital stock of $25,000, $10,000 of which has been sub- scribed and paid in. Detroit—The Pin Lock Corporation, 2049 Union Guardian building, has been incorporated with a capital stock of $30,000, $15,000 of which has been subscribed and paid in. Detroit — Lipson’s Delicatessens, Inc., 1521 Winder street, has been in- corporated with a capitai stock of 1,000 shares at $10 a share, $1,000 being subscribed and paid in. Pontiac—Kaufman’s Union Store, Inc., has been incorporated to deal in clothing and furnishings for men, dry goods, etc., with a capital stock of $5,000, all subscribed and paid in. Birmingham — The R. C. Cement Construction Co., 788 Bowers street, has been incorporated with a capital stock of 3,000 shares at $10 a share, $9,000 being subscribed and paid in. Highland Park — The Siden Boot Shop, Inc., 13971 Woodward avenue, dealer in shoes, etc., for women, has been incorporated with a capital stock of $5,000, all subscribed and paid in. Detroit—The Variety Penny Cafe- teria, Inc., 3112 Woodward avenue, has been incorporated with a capital stock of 180 shares at $10 a share, $1,800 being subscribed and paid in. Detroit—W. J. Truck, Inc., 1448 Wabash avenue, has been incorporated to conduct a grocery brokerage, deal in other goods, with a capital stock of $15,000, all subscribed and $10,000 paid in. Lansing—H. E. Glass, formerly with the Kraft pharmacies, has purchased the stock and fixtures of the North Side Pharmacy, Grand River and Washington avenue, taking immediate possession. Bay City—The Union Store, Inc., 804 West Water street, has been incor- porated to deal in clothing and furnish- ings for men also in dry goods, with a capital stock of $5,000, all subscribed and paid in. Grand Rapids — Togan-Stiles Co., 1605 Eastern avenue, retail lumber and mill work, has changed its capitaliza- tion from $150,000 preferred and $300,- 000 common to $150,000 preferred and $125,000 common. Detroit—The Peoples Saving Book Co., Inc., 2900 Union Guardian build- ing, coupon or saving books, has been incorporated with a capital stock of 100 shares at $25 a share, $1,100 being sub- scribed and paid in. Detroit—The Boulevard Dairy, Inc., 2449 East Grand boulevard, has been organized to deal in dairy products, etc., with a capital stock of 50,000 shares at $1 a share, $7,000 being sub- scribed and paid in. Detroit—Jackson’s Cut Rate Drug Co., 21 Cadillac Square, has been in- corporated to conduct a retail drug store with a capital stock of 25,000 shares no par value, $25,000 being sub- scribed and paid in. Battle Creek—Fish’s Service Laun- dry Co., 126 Orchard avenue, has been organized to deal in laundry machinery and supplies, with a capital stock of 1,000 shares at $10 a share, $1,000 being subscribed and paid in. Detroit — The Majestic Stamping Co., 9310 Hubbell avenue, has merged its business into a stock company un- der the same style with a capital stock of $12,000, $8.000 of which has been subscribed and paid in. Detroit—Burns Hardware, 14851 Grand River avenue, has merged the business into a stock company under the style of the William R. Rurns Jardware, Inc., with a capital stock of ¢5,000, all subscribed and paid in. Detroit—Koss Brothers, Inc., 9225 Mack avenue, have merged their meats, poultry and grocery business into a stock company under the same style with a capital stock of $7,500, $5,000 of which has been subscribed and paid in. Ironwood — The Better Shop for Women, Inc., 109 South Suffolk street, has been organized togeal in dry goods and ready-to-wear apparel for women with a capital stock of $5,000, $1,000 of which has been subscribed and paid in. Detroit—Henry Van Lerberghe Es- state, 2240 Mt. Elliott avenue, has merged its undertaking business into a stock company under the style of H. Van Lerberghe & Son, Inc., with a capital stock of $1,000, all subscribed and paid in. Detroit—The Northern Aggregates Co., 924 First National Bank building, has been organized to deal in building materials. gravel and sand, with a cap- ital stock of $2,000 preferred and 10,- 000 shares at $1 a share, $4,000 being subscribed and $2,000 paid in. Detroit—Adolph M. Kishon, whole- sale and retail druggist at 8701 Joseph Campau avenue, has merged the busi- ness into a stock company under the style of the Kishon Drug Co., with a capital stock of $45,000, $3,000 of which has been subscribed and paid in. Detroit—Detroit Rubber Products, Inc., 4449 Woodward avenue, whole- sale and retail dealer in rubber prod- ucts, has merged the business into a stock company under the same style with a capital stock of $25,000, $5,000 of which has been subscribed and paid in. Big Rapids — Theodore Martz, of Martz Bros., whose bakery was de- stroyed by fire last December, has en- gaged in the baking busines at 113 South Michigan street, under the style of the New Pastry Shop. who was connected with the old es- tablishment for many years, will assist Mr. Martz. Coldwater—Officials of the Homer Furnace & Foundry Co. here announce Paul Bailey, that during the last wek they have received many orders which necessi- tates five-day-a-week operation and the employment of a large number of addi- tional men. A year ago the concern was operating two days a week with a skeletonized force. Heads of the com- pany also declared that the demands have reached such proportion as to insure operations for some time. Owosso — M. W. Butterfield has taken the management of the Hotel Owosso here. Mr. Butterfield, who has worked up from the post of dishwasher includes in his experience posts at the Hotel Niagara, in Niagara Falls, and the Durant in Flint, in the latter house rising through the assistant auditorship to night clerk, day clerk and chief clerk, going from the latter post to his present one. The Owosso is a 110 room house, opened in 1929, with an exceptionally attractive coffee shop in connection, under the management of Peter Gardner. ——__-_—— Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 24—The Hia- watha Land Publicity Bureau is an organization composed of Sault Ste. Marie, St. Ignace, Newberry, Les Cheneaux Islands, Drummond, Mack- inac Island, Manistique, Whitefish Lakes District and Grand Marais, but offers have been made to all others who wish to take advantage of this manner of distribution to help defray expenses and have their booklets dis- tributed. The Development Bureau is asked to approve. of this work. Equit- able treatment for the entire Northern Peninsula is desired by this end of the Peninsula and it is to the advantage of all to allow the Hiawatha Land Pub- licity Bureau to function in 1933 as it did in 1932, with any reasonable chang- es if necessary. Work on M 28 with R. F. C. funds allotted to Chippewa county as a part of the $2,000,000 highway loan to the Upper Peninsula began last week. Ninety-six men went to work on the project near Strongs. Twenty men were hired from a list of unemployed in the Sault. The names of unemployed supplied by the poor commissioner were placed in a hat and twenty names were drawn. In addition twenty-two names were taken from Hulbert town- ship, twenty-eight from Chippewa, six from Pickford, ten from Raber and ten from DeTour. One Hollywood actor married wealthy woman recently and retred. Now when they pass down the boule- vard, the old timers say, “There goes Bill with his labor saving device.” Dr. Thomas F. Robinson, of the Sault, has taken over the dental prac- tice of the late Dr. W. P. Finlan and will open offices in the Masonic build- ing in about two weeks. Dr. Robinson is a graduate of the Sault high school, class of 1925, and is a graduate of the University of Michigan. For the past year he has been traveling for the Children’s Fund of Michigan. He spent considerable time in Chippewa and Mackinac counties. The offices are being redecorated and new equip- ment is being added. Dr. Robinson will specialize on children’s teeth. Edward Reidy, one of our well- known West end grocers, was wear- ing an extra smile last week, having received a nice collection of extra money, increasing his stock and feel- ing very optimistic for the future. Ed. is a hard worker and enjoys prosperity, especially at this time when the de- pression is still in evdence. Hon. Chase S. Osborn is celebrat- ing his 73rd birthday at his winter lodge, Possum Lane, at Poulan, Ga. He is still enjoying good health and his many Sault friends extend con- gratulations and wish him many more years of usefulness, as he has done more for his home town here than any other man. We might also mention that he has done more for Michigan and other places. Up to date it 1s mip and tuck be- tween the economists who expect to restore prosperity by saving and those who expect to do it by spending. John Smith, of the Canteen, under- went an operation for appendicitis at the War Memorial hospital last week. The operation was a success and he hopes to be back on the job again in the near future. The culture of blueberries in the Upper Peninsula is being watched with much interest. The high type blueberries will be tried out in several Upper Peninsula localities under S. Johnson, of South Haven, director of the state experimental station, which is largely devoted to the test growing of fruits and berries. The A. & P. store at St. Ignace re- ports another robbery last week, when thieves carried away a large amount of groceries and about $10 in cash. Entrance was made by smashing down the front door. “Shanty Town” is springing up on the water at St. Ignace. The ice is now safe and much activity will be noticed during the winter. The fish seem to be plentiful and will furnish employment to a large number of men. Chester Crawiord, the popular gro- cer at Stalwart, was a business caller last week, taking back a load of sup- plies. He reports the country roads now covered with ice, making travel somewhat dangerous. Depression has certainly given the “back to the farm,” movement a boost. William G. Tapert. —_—e--_____- There is joy in rising after having been down. Once ME g 5 es a Sst pene assent Eee ee eee re om January 25, 1933 MICHIGAN TRADESMAN % Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.40c and beet granu- lated at 4.25c. Tea—The first hands demand for tea has been good during the past week and more buyers are coming to anticipate their wants. Prices have been steady and about unchanged throughout the whole list. In primary markets there are some slight advanc- es in India teas and also some in Ceylons. There have been no advanc- es in the wholesale markets of this country. Coffee—The market for Rio and Santos coffee, green and in a large way, has been quite irregular during the past week, with the tendency lower. This applies to futures. Spot Rio and Santos, green and in a large way, remains about as it was a week ago, partly because some grades have been scarce in this country, particu- larly Rio. Santos is not quite so strong. Milds are a bit easy, though no lower than last week when there was a slight decline. Jobbing market on roasted coffee has not materially changed, although some shading is be- ing done. So far there has been de- stroyed in Brazil slightly over 12,000,- 000 bags of coffee and still the market is barely steady. Canned Fruits—The complete statis- tics on California fruits reveal that all items are in excellent statistical posi- tion. Unsold stocks of canned apri- cots totaled 711,510 cases on Jan. 1, as compared to 1,070,799 cases on the same date last year; cherries, 57,767 cases, aS against 130,911 cases a year ago;pears, 496,374 cases, as against 1,- 122,597, and cling peaches, 3,513,682 cases, as against 4,484,027 cases a year ago. These figures make it appear certain that some shortages in canned fruits will become increasingly evident as time goes on now. Already stand- ard No. 2% peaches are down to ap- proximately the average total ship- ments for only one month. This, in turn, has strengthened the undertone of choice No. 2% clings, as it becomes evident that the trade will have to switch to these soon. Canned Vegetables—There are some offerings of vegetables at considerable concessions. These offerings are large- ly intermediate grades which have not moved well, or clean-up lots which packers want to get off their hands in- stead of carrying farther along. The bargains in standard grade foods are not many and usually they are limited in volume, which does not make it worth while for a packer to carry for higher prices. Canned Fish—Fancy salmon is still firm with stocks low. There is some off-grade fancy salmon being offered now at shaded prices. Alaska pink salmon is firm and Alaska red is also in pretty good condition. The unsold stocks of Alaska salmon are lower than the trade expected and this has helped the market. Maine sardine packers are trying to advance prices, but have not succeeded very well on -account of the very low prices of im- ported sardines. Other tinned fish show no change and light demand. Dried Fruits—The dried fruit mar- ket shows a more favorable trend as prices on the Coast are being better maintained and even are a little high- er in prunes. Stocks here are light, and improved demand from the local and interior trade has emphasized the situation more and more in the past week. There is a healthy demand for medium-sized prunes and Oregons, too, have been doing a little better Cheaper varieties of apricots are also doing better, and some nice business has been booked here in Joaquins and Royals. Peaches are doing a little bet- ter both here and on the Coast, while packaged figs are rather featureless. Imported dates and figs are moving cnly in a very narrow way. 3eans and Peas—The week started with everything dull and weak, except red kidneys, but a little later the mar- kets in the country firmed up and marrows, pea beans and red and white kidneys all improved their condition somewhat. The demand, however, did not improve very much, California limas are about steady and so are dried peas. Cheese—Demand is small, with con- siderable weakness in the undertone. Nuts—The market here is rather featureless. There is a fair movement of shelled nuts to the manufacturing trade, but the demand shows a falling off, as compared to last year at this time. Shelled pecans continue to move in better volume, as compared to shelled walnuts, although reports from France are that over 75 per cent. of the Chabert crop has been moved, and the market tends to firm up, both on Chaberts and Bordeaux. Shelled filberts are firmer both in Turkey and Spain. The outlook for shelled pecans looks like higher prices, too, as ad- vances in unshelled stock will have to be reflected in shellers’ prices. Un- shelled walnuts and almonds are mov- ing in a rather narrow volume, but prices on the whole are being well maintained. Olive Oil—The market showed a better trend abroad last week, with quotations firmer both in Italy and in Spain. Italian oil is somewhat higher than Spanish oil, and the latter will probably receive more notice from im- porters. Stocks here continue light, with buying on a hand-to-mouth basis. Rice—The market made _ further gains last week, with volume here holding up very well, although caution continues to be the watchword in the trade. Stocks are light, but the trade is covering its requirements in a’ bet- ter way. Growers in the South con- tinue to hold well and there is not much of a desire to sell at prevailing rough prices. Millers are operating since the first of the year. ’ conservatively, reducing their milled rice stocks and taking on moderate quantities of rough. Salt Fish—There has been a decline in mackerel and other salt fish during the week both in. domestic mackerel and imported. This is due to the fact that there has been considerable dis- tress merchandise in the market which had to be disposed of. With this out probably the market will steady itself again. Syrup and Molasses—The better grades of sugar syrup have shown some easiness during the past week with some decline. This was partly due to the falling off in demand, for the production is still sharply con- trolled. Compound syrup is unchang- ed with a fair demand. The finer grades of grocery molasses are not wanted very much and prices are about steady. Vinegar—No great seasonal increase has marked the demand for vinegar. Quotably the steady. Cider maintained a fair turnover, but the season was definitely on the wane. a Review of the Produce Market. Apples—Red McIntosh, $1.25@1.50 per bu.; Wagner, 85c@$1.25: Spys, $1.50 for No. 1 and $1 for No. 2; Bald- wins, 75c@$1; Greenings, $1@1.25. 3agas—Canadian, 60c per 50 lb. sack. Bananas—5@5%c per Ib. Beets—75c per bu. Butter—The market has had a rather quiet, easy week with declines aggre- gating about Ic per Ib. since the last report. Demand has been poor and the general feeling in most markets has been weaker. Jobbers hold plain wrapped prints at 18c and 65 lb. tubs at 17c for extras. Cabbage—40c per ‘bu.; 50c for red. New from Texas, $2 per 75 Ib. crate. California Fruits—Empress Grapes, $1.75@2. Carrots—Home grown, 50c per bu.; California, 60c per doz. bunches and $2.75 per crate. Cauliflower—$2.25 per crate contain- ing 6@9 from Calif. and Arizona. Celery—20@30c per bunch. Cocoanuts—90c per doz. or $5.50 per bag. Cranberries—$2.75 per 25 lb. box for Late Howe. Cucumbers—No. 1 home grown hot house, $2 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: €. Ht. Pea from clevator _-___ SH15 Pea fcom farmer 22.2 95 Light Red Kidney from farmer -- 1.50 Dark Red Kidney from farmer __ 1.25 Cranberry beans to farmer _____- 215 Eggs—The price of hen’s eggs has market was ‘dropped from 11c to 7c per Ib., on ac- count of lack of demand. Jobbers hold candled fresh eggs at 15c per dozen for hen’s eggs and 12c for pullets. Cold storage are offered on the following basis: we Candied 96 14c M candied 12c Ciieckg 2 07c While there is still some demand for fine fresh eggs, buyers are more cau- tious than they were and are buying for immediate necessities. Demand for the best grade of eggs is fair. Grape Fruit—Present prices are as follows: Piorida: Mor Juice ............ $2.75 Florida Sealed Sweet __________ 3.00 Wexas Choice 9.50 20 325 Somes Fancy 2... 3.79 slexas, bushels 2 22S Green Onions—Chalots, 60c per doz. Green Peppers—50c per doz. Honey—Comb, 5@6c per Ib.; strain- ed, 5 Ib. tins, $4.50 per doz.; 60 Ib. cans, 8c per Ib. Lettuce — In good demand on the following basis: Imperial Valley, 6s, per crate --__$4.00 Imperial Valley, 4s and 5s, crate__ 4.00 Hot house, 10 lb. basket __-____- 50 2 Lemons—The price is as follows: 360 Sunkist -¢. 5) $5.75 a0G Sunkist gy 5.75 S60 Med Hall 4.75 300 Red. Ball 22.5 0 4.75 Mushrooms—28c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: 14G ee ee $3.75 P90 PG 2 3.75 2) ) 3.50 ORG 3.50 Pe) fe ee $25 OSS 3.25 G26 a25 Red Ball, 50c per box less. Florida oranges are sold on the fol- lowing basis: NOG $3.75 0 3.75 76 a 206 8 a ae BOA ea 28S ee 3.50 Oe 3.50 Onions—Home grown, 40c per bu. for medium yellow. Domestic Spanish, $1.50 per crate. Parsley—50c per doz. bunches, Potatoes—Home grown, 35c per bu. on the local market; Idaho bakers, 25c for 15 Ib. sack. Poultry—Wilson & Company pay as follows: Eleavy fowls =. Tie Baeht fowls 2 _. Se Bucks 22220 8c THVWEWOWS 2 _2 Fe Cle@S@) 7c Radishes—35¢ per doz. bunches hot house. Spinach—$1.25 per bu. for Southern grown. Squash—Hubbard, $2.50 per 100 Ibs. Sweet Potatoes—$1.60 per bu. for kiln dried Indiana. Tangerines—$1.90 per box or bu. Tomatoes—Hot house, $1.10 per 7 Ib. basket, Veal Calves — Wilson & Company pay as follows: Peng 6@7'%4c Good -. 6c Meditm 6 5c —_2 2 2____ Will Try and Comply Next Week. Cadillac, Jan. 24—In my observation of conditions as they are at present and in the past I believe that the time is ripe now for you to again publish your “Slow But Sure Starvation” page. Also see to it that they get some of them in Lansing and also in Washing- ton. Ask them if the outcome you predicted years ago is not being ex- emplified? I believe that if there was a law passed compelling the owner of a retail store to live in the county where the store is located we would not need any more welfare nor R. F. C. I see by a fine editorial in the Herald that they feel so much for the poor wave earners in the stores if a retail sales tax is passed. In fact, the wage earners in the stores are few. The monev we would get back for this tax would be the same money which is being milked and has been milked out of our state for ten years. In fact, it would be just another way to get this money, instead of through the R. F. C. only we would not have to repay with interest. Much could be said for Huey P. Long for his being a man and stand- ing on his toes and stopping another of these evils. There would be no bank failures if it had not been for this competition in business. George E. Leutzinger. 6 MUTUAL FIRE INSURANCE Mutual Insurance. Let us be sure we have a clear con- ception of just what interinsurance means. “Lloyds” is a familiar name to every insurance man—‘Lloyds Coffee House” in London been a popular “hang out” for seafaring men and marine underwriters. “Under- writers at Lloyds.” Get the significance of the article at. Lloyds then as now was a gathering place—just that. It was not and is not an insurance com- pany any more than the Chicago Board of Trade is a grain merchant. Insurance men gather at Lloyds to do business. An underwriter at Lloyds may have fifty or a hundred persons back of him who share his premiums and losses. As a matter of fact all are underwriters and he is their agent or attorney in fact, if you please. When we speak of a Lloyds, and there are still some of them in this country, we have in mind just such a line-up as we have mentioned above—10-30-50 per- sons backing a policy. An “inter- insurer” goes farther—all the policy- holders are underwriters. So that what we really have is the “consolidat- ed underwriters” at “Blissfield Inter- insurers Exchange.” Now again get the significance of the article at. These underwriters meet at the Blissfield ex- change to insure each other. True, an attorney in fact does all the work— but that doesn’t change the principle in the least. Mutual insurance does business as a corporation; its funds are the prop- erty of the corporation, and not of the individual policyholders. The office of a mutual insurance company is not a place at which subscribers meet. It is the official residence of the corpora- tion. A mutual insurance company may sue and be sued in its own name. Now herein lies the difference between mutual and reciprocal insurance, and the distinction should be thoroughly understood by every mutual man— mutual insurance is corporate; recipro- cal insurance is individual, and is of the nature of a partnership. ——_>--.>____ Arson Taking Toll. The increase in the number of fires during the past few years is convinc- ing evidence that not all fires result from accidental or unavoidable cause. Everywhere fires result where the only cause that can be given by the owners is that old standby “cause unknown.” Many men of heretofore unblemish- ed reputation, who have carried, and paid for fire insurance premiums or as- sessments for years, suddenly appear before the company in the role of loss claimant. Because of their previous reputation for honesty many of these men have more insurance than they ought to have. This makes it just too bad for the unfortunate insurance company. The conditions in this business world make a study of the human ele- ment, the character of the applicant absolutely necessary for the latter day insurance underwriter. Perhaps this might be termed a study of human weaknesses. The conditions of these days are absolutely unparalled by rea- son of which the student of “human weaknesses” has very little experience having MICHIGAN to guide him in his fact finding quest. Roughly speaking this may be de- nominated as a_ study of ‘moral hazard,” for this is what it is under the prevailing conditions. This haz- ard becomes especially evident when the insurance policy is in a greater sum than the property insured would bring in the open market where very few species of property has any well defined value under present conditions, Another hazard arises from the illicit liquor traffic, bootlegging, racketeer- ing and other crimes incident to a business. Then besides the fire haz- ard these conditions enlarge the risks in other lines of insurance, notably in the automobile liability field. So the entire field of insurance is beset with the moral hazard which in fire insur- ance takes its toll in the form of arson fires. The tremendous total fire loss cannot be reduced in a worth while amount until some means are found to check the terrific fire losses due to arson. ——__>-~+____ Mushrooms and Fire. If a few people become ill or die from eating poisonous mushrooms, public opinion is aroused and manifests itself in demands for mushroom in- spection, prohibition or whatnot, Yet if a hundred people are burned to death in a fire which could have been easily prevented, the Nation hardly gives it a second thought. It is a parallel case to the old news- paper dictum: “If a dog bites a man, that’s not news; but if a man bites a dog that is news.” In the one instance the public is appalled mainly because of the unusualness of the agency of death. We have come to regard fire, to the contrary, as being usual and unavoidable. This is a tragic situation. Every year thousands of people lose their lives, to say nothing of the hundreds of millions of dollars worth of prop- erty destroyed, because of carelessness or ignorance. Fire is a menace to every Citizen. If the death of a person from poison- ed food causes a nine-day’s wonder, the death of thousands every year from fire should create a great public move- ment to remove the danger. ——_>->___ Training Children in Fire Prevention. Over thirty-seven per cent. of those killed by fire are under sixteen years of age, according to the records of the Fire Casualty Statistics Committee of the National Fire Waste Council. Fifty per cent. of fire accidents to children are fatal. These facts illustrate the paramount importance of including child education in every community fire prevention program. habits acquired during the formative years are likely to be last- ing, the best time to teach the value and the fundamental principles of fire prevention is during this period of childhood. In addition to the direct benefits that such training brings to the child, much of the knowledge gained by him is transmitted to the parents, more effectively, perhaps than by direct appeal from the fire preven- tionist. Since —_2+ 2 >____ It isn’t hardheadedness if it entails hardheartedness. TRADESMAN Fire in a Non-Combustible Building. The long, high blooming mill is non-combustible and unsprinklered, but it contains a good-sized roll-turn- ing room with wooden walls and a joisted ceiling, also unsprinklered. A fire started in the oil-soaked floor of this room, apparently from a spark from a yard locomotive. It spread and ignited wooden lockers, finally burst- ing through the joisted ceiling. The flames were high enough to set fire to wooden sash in the monitor and in the exterior wall which was brick. The puff of smoke was noticed by men in another building who im- mediately called the fire department and jaid a hose line trom a yard hydrant. Firemen used five hose streams and effectively prevented the fire from reaching an adjoining motor January 25, 1933 room which supplies the entire bloom- ing mill. The fire damaged a considerable sec- tion of asbestos-protected metal roof, two motors, and much electric wiring, Salvage was started promptly, eleven men working through the following day and night, drying out motors and removing debris. The loss may reach several thousand dollars. construction of this sprinklers, should not be introduced in buildings Combustible kind, unless protected by which are otherwise non combustible and unsprinklered. Yard locomotives should be equip- ped with adequate and well-maintained spark-arresters. —_++<-___. This should prove the last winter of our discontent. °, *e the least money is INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- gate. The company that gives the most SAFE insurance for The Finnish Mutual Fire Insurance Company of Calumet, Michigan | ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer SL a ABSENT sini a Al | | —? ah January 25, 1933 MICHIGAN TRADESMAN Where will you find 3 bigger developments in Canned food Advertising than these? (1) HERE’S THE BIG NEWS ON SALMON Det MonrTE announces a new ad- vertising drive on salmon — the only national advertising back of any brand of Alaska Red Salmon. Makes a special point of the fine flavor, healthfulness and economy of salmon—and the fact that DEL Monte distributes o7/y Red Salmon. Starts in advance of Lent, contin- ues through 1933. Separate and distinct from other Det Monte advertising. Every dealer now handling DEL MONTE Foods will find this a won- derful chance to increase his salmon sales. Feature DEL MONTE Salmon before and during Lent. y x SANIT ALASKA RED Ey The climax of all coffee achievements DEL MONTE Coffee now ORTHO-CUT DeL MONTE announces, in March magazines, a new and improved grind for DEL MONTE Coffee. This grind is known as Ortho- Cut. It is exclusive with DEL MONTE. Better than any grind ever before produced — gives far greater flavor and strength from the same amount of coffee—and most important of all, gives one grind, better for any meth- od of home preparation — drip, perco- lating or boiling. < Millions and millions of messages will tell consumers about this new achievement — over 45 million in March, April and May alone. They reach every city, town and hamlet in the country. They can help to make your coffee business better. @ Introduced a year ago—but still the most outstanding point in CANNED FOOD SELLING Det MONTE “‘vitamin-protection” assures your customers of three very important safeguards: 1. Fruits and vegetables picked at the right stage of maturity for proper vitamin development. 2. Fruits and vegetables pro- tected against vitamin loss after picking. 3. Fruits and vegetables guard- ed against vitamin loss during cooking. A nationwide campaign has been telling housewives these facts about DEL MONTE “‘vitamin-protection”’ for almost a year. One more reason why it’s easier to sell DEL MONTE than any other canned food brand. a Sia THER FOODS THEN REMEMBER — DEL MONTE IS PIONEERING ALL THREE —AND EVERY ONE MEANS BETTER BUSINESS FOR THE GROCER WHO FEATURES DEL MONTE A CHEERFUL PROPHET. Most of the prophets in economics give little encouragement in their fore- casts. Surveying the trends of the times, they find them leading to dis- aster and disorder unless some plan or program is applied to turning the course of events. in economics, indeed, is so rare that a cheerful prophet deserves special approval if his forecast seems to be substantiated Optimism nowadays by common sense and founded on the The expectations of Boston, seem facts in the case. Edward A. Filene,. of to come within this description. Speaking at Columbia University re- cently, he discussed, as others have done, the signs and portents of a new admitted have industrial revolution. .-He most of the tendencies which alarmed so many observers and anal- ysts. But though he considered them revolutionary, he did not admit them to be destructive. Even such economic bogies as standardization, mass pro- duction and the shift of populations he regarded as progress which may create at last a better grade factors in of civilization. Two of his conclusions are particu- larly interesting and encouraging. One is that standardization and mass pro- duction do not necessarily result in monotony and mediocrity. “It is pov- he said, ‘that standardizes hu- man life.” But plentiful production puts variety within reach of the many, which was once the privilege of the few. His other opinion is that there will be a steady desertion of the cities and the raising of the standards of rural life to the metropolitan level. If this should come to pass there would be, no doubt, an immense increase in the demand for the products of industry and in the employment which produces them. What he anticipates, indeed, is a steady improvement in the standard of living, at a time when other econ- omists are cheerlessly contemplating its degradation. It is an encouraging possibility and may serve as an anti- dote to opposite opinions which are no better supported by the evidence. erty,” DRY GOODS CONDITIONS. Little change was noted in ,the course of retail trade during the week. The weather continued to hold down volume on seasonal lines of merchan- dise. However, there was a more active response to certain clearances, particu- larly in shoes, women’s coats and men’s shirts. Home furnishings lines showed more life. Men’s wear trade was slow. In the exchange of opinion upon trade prospects which took place at the retailers’ convention in New York dur- ing the week, it was brought out that a drop of 20 per cent. or more for the first quarter was likely and that the second quarter should bring better re- sults. One authority looked for a gain after April which would put sales fig- ures up to those of last year. Another observer guessed that the whole year might fall 10 per cent. below 1932. While particular interest was taken in the trend of commodity prices, there were few definite forcasts made. A MICHIGAN retail leader expressed the opinion that values are headed upward. On_ the other hand, the majority of store ex- ecutives seem to feel that a stabiliza- tion era has been reached. Previous experience, of course, testifies to the fact that prices do not start upward until business recovery is well under way. That a truce on price pressure tac- tics has been called for the time being appeared from testimony of manufac- turers and wholesalers during the week. Business went to the low-price lines in the home furnishings markets, but buyers did not attempt, for the first time in several years, to drive harder bargains. Orders were just fair in merchandise The same report was made by mills selling Larger vol- these divisions. to dry-goods wholesalers. ume was expected because of the late start made on purchasing operations. THINKING ABOUT BUSINESS. In suggesting to sales executives that they give up thought and discus- sion of the big problems of the day for what immediately concerns them, a speaker at the dry goods convention at New York last week struck a note that no doubt deserves emphasis. While there is more of a tendency now to face realities in business instead of hoping for general conditions to change and reduce the consumption of red ink, major economic questions are probably using up more time and attention than they should. The trouble comes, it may be pointed out, from loose habits of mind. -+>—__ Bright Outlook For Accessories. Clarification of style views for Spring has led to further strengthen- ing of confidence in the outlook for accessories during the coming season. A steady stream of orders is reported for blouses, with volume expected to show a sharp rise with shipments of suits to the stores. The mannish trend in millinery has opened up a much stronger demand for this mer- chandise. Calls for all types of wo- men’s neckwear are described as much ahead of a year ago, with current con- sumer buying indicating the early Spring will provide very large volume in this merchandise. Novelty jewelry orders have been gaining, with rhine- stone effects leading for evening wear. —_~++<>__—__ Trend To Better Underwear. A trend to slightly higher price un- derwear on the part of jobbers and retailers was observed by mills during last week, as buyers started covering their Spring requirements. A larger percentage of the business was placed on shirts and shorts to retail at 25 and 35 cents than usual, and while a fairly large volume of the 15 and 19 cent sellers was taken, buyers showed an evident desire to get away from such goods. The fact that several im- portant brands are now offered to re- tail at 25 cents s believed to be one factor aiding this price range. ———_—_2 ++ Curtain Show Attendance Up. Reporting an attendance 20 per cent. higher than at any previous showing, the New York Curtain and Drapery Show closed last Saturday at the Hotel New Yorker. The exhibit opened Monday with a wide range of Spring curtain, drapery and accessory lines displayed by more than sixty manu- facturers. Buying throughout the ex- hibit was reported on a par with that at the previous opening, but popular price goods were in greater demand this season than last. Dates for the Fall opening will be announced later, those sponsoring the show said. ——_> +. Weather Hurts Men’s Wear Sales. Promotions of men’s overcoats and suits suffered somewhat from the mild weather during the week but the loss was made up in part by the activity on low-price furnishings. A fair busi- ness was done in resort wear, although the total was considerably off from the level of previous years. Shirts selling from 79 cents to $1 were pur- chased in good quantities with low- price hosiery, neckwear and pajamas also coming in for attention. Stores expect little in the way of active busi- ness until the Spring. ———_>->___ Active Call For Dinner Ware. An active call for popular-price din- ner ware of domestic manufacture marked the trade show in progress last week in Pittsburg. Agitation against Japanese ware and the recent price increases on that type of merchandise, had helped to turn orders toward the domestic goods. Glassware lines, also on display at Pittsburg, were in fair demand, with most interest shown in stemware suitable for beer. There was little change from Fall prices and most of the buying of both china and glass- ware was on low-price merchandise. ——___o-2 Note Early Accessory Buying. Early sampling of accessory lines has been good. Blouses and _ scarfs have been major items, with millinery beginning to come in for a greater share of attention. Neckwear depart- ments led in sales increases of a num- ber of stores during the Fall, with this favorable trend held likely to continue during the Spring. New items in costume jewelry are being sought, with rhinestones outstanding for both daytime and evening wear. Orders for corsets for early delivery have been placed in good volume. —_~+2->____ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: T. R. Oil & Gas Co., Watervliet. Butt Welding Co., Detroit, Detroit Timber Syndicate, Inc., De- troit. Waltham Land and Building Corp., Detroit. P. A. Sidebottom Truck Co., Detroit. Coffee Dans, Inc., Detroit. United Milk Products Corp., Detroit. Oakland Highlands Estates, Detroit. Clean Sweep Co., Inc., Battle Creek. Putman Construction Co., Lansing. Todd Co., Inc., Detroit. Northwestern Marble and Tile Co., Detroit. Cox & Stevens, Inc., Detroit. Kuennen-Miller Co., Grand Rapids. Poppen Building Corp., Muskegon. American Paint & Glass Co., Detroit. Detroit Marine Aero Engine Co., De- troit. Gratiot View Land Corp., Detroit. Champion Porcelain Co., Detroit. Krawitz Manufacturing Jewelry Co., Detroit. Sanivac Sales Co. of Michigan, Pontiac W. H. Kratzer Co., Detroit. Goodyear Improvement Co., Detroit. Mellon Construction Co., Detroit. Mary Stewart Candies, Inc., Lansing. January 25, 1933 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt. Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason BE. Hammond, Lansing. Hosiery Plan For Wholesalers. Flint Garrison, director general of the Wholesale Dry Goods Institute, submitted a plan to hosiery wholesal- ers meeting last week at the Hotel Governor Clinton whereby they would become exclusive distributors of a mill’s branded goods and also carry the mill’s unbranded styles under their own labels. Outstanding stores in each wholesaler’s community would be serviced with their own brands, provided by the manufacturer. The plan, in effect, would make the whole- saler a partner with the mill. Mill classifications were discussed by group meetings of wholesalers in the men’s furnishings, piece goods, knitted outer- wear and notions industries. A com- mittee of three wholesalers and three manufacturers will meet to consider group buying by jobbers, to which the mills have objected. ——__> +o Linen Orders Are Delayed. Linen importers express the fear that the delayed buying of clothing manufacturers will cause them a con- siderable loss of business, through their inability to fill requests at the last minute. While orders have ex- panded somewhat since the start of the year, the business placed to date is only a small portion of that taken normally at this time of the year. Im- porters feel certain that the total vol- ume will equal last year but declare that if purchases are delayed too long they will not be able to take care of them, due to the fact that it takes many weeks between the time of cabling an order to Europe and the delivery of the cloth in this country. —_++> Food Orders Gain Sharply. First signs of a revival of buying were apparent in the grocery trade this week as jobbers throughout the country began placing orders for na- tionally branded merchandise. Recent coffee and soap price reductions are responsible, producers say, for start- ing the buying move, which is now spreading to a wide variety of other food products. Substantial orders for packaged cereals, flour, sugar, starch, syrups and for canned vegetables and fruits have been received. If purchas- ing continues at the rate maintained for the last week, executives believe the total volume for this month will equal that for January, 1932. a See Further Cut in Buying Trips. Further curtailment of buyers’ trips to the wholesale markets and to trade shows is reported to be in considera- tion by retailers as an additional econ- omy step. How far the movement will go in view of the reduction made last year in the number of buyers’ trips is problematical, but store buy- ers are quoted as saying they expect to be asked to justify the expenses of each trip on the basis of actual re- sults. It is commented, however, that the trade shows already held this year have attracted many buyers, although MICHIGAN the actual business booked does not bulk large. >>> Home Wares Markets Active. Home wares buyers seeking sales and regular Spring merchandise are active in the wholesale markets. Or- ders for substantial quantities of goods are reported in the electrical appliance and kitchen ware trades. Popular price percolators, toasters and electric irons are in good demand for March delivery, while off-price mer- chandise of similar character is want- ed for immediate sale. Kitchen uten- sils, including kettles, boilers, sauce pans and related articles are ordered mainly for March promotions and sold best in the retail ranges of 25 to 50 cents. > - Active Rug Buying Continues. Active buying again proved the out- standing feature of the floor coverings market last week. Axminster rugs in high-lighted patterns are being order- ed in volume in the lower-price ranges and there is a considerable demand also for the higher-price sheen type wiltons. Mills stood by their early announcements that prices on rugs would remain unchanged, but there are a few revisions of broadloom carpet prices by the larger mills. The reduc- tions averaged 3 per cent. and applied on carpets of solid colors. The change causes little interest in the trade as re- tail interest is centered mainly on rugs. > + 2 Mannish Millinery Shows Gain. The mannish trend in millinery has continued to make strong headway and many orders are reported in New York for men’s fedora styles. This type of hat is being aided by the strong vogue indicated for suits and sports coats. The millinery is being made available in popular price ver- sions. Influences for Spring are now crystallizing, with strong favor indi- cated for hats of novelty materials, particularly new types of woven straw. > + +____ Men’s Wear Orders Heavy. Considering the reportedly poor business men’s wear stores throughout the country are doing in their January clearances, the volume of orders going into the wholesale markets last week occasioned considerable surprise. Resi- dent offices and manufacturers have come to the conclusion that stores have decded to force business with a barrage of promotions and that they feel sure that they will dispose of all goods being purchased now. —__—->-+-9——--- Tea Sales Showing Upturn. Tea sales since the first of the year have shown a slight upturn, members of the Tea Association of the United States reported at their annual meet- ing held last week at the group’s head- quarters at 106 Water street, New York City. The improved demand has given a firmer tone to prices, it was reported, although no signs of an early upswing are evident. —_+-.—___ The British plan of renting domestic electrical equipment instead of selling it has been applied to electric water heaters by two New England utilities, and may be extended to ranges. The plan appeals especially to families in rented homes. TRADESMAN 15 Gahnanis POPULAR CANDIES Ask our salesman about the NEW DISPLAY STAND for Bulk Candy. Increase your PROFITS by featuring Good Bulk Candies. VALENTINE PUTNAM FACTORY Candies NATONAL CANDY CO., INC. Now Ready Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. “1 WISH | HAD A TELEPHONE TO USE ON DAYS LIKE THIS” Stormy, wintry days ...cold, damp winds... wet feet ... germ-laden crowds ... possible accidents ...atelephone in your home will help you avoid them. As a protection against such dangers, a tele- phone is invaluable. With it, you can call the laundry, cleaner, store and market, and run innumerable errands. Friends and relatives can be reached easily. All without leaving the comfort and protection of your home. And should emergencies arise, you can summon aid instantly, day or night, by telephone. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A,PIODS M I C H iI G AN 16 HOTEL DEPARTMENT Where the Hollywood Acts Get Algerian Scenery. Los Angeles, Jan. 21—When the winter comes to California the nomad tourist turns toward the desert. Sea- shore and mountains, with their prom- ise of cool breezes may lure thousands during the summer months, but chilly days remind week-end tourists and amateur explorers of the myriad at- tractions of the desert. Hidden in the desert stretches of Imperial V alley are scores of fascinating spots whose beauty—sometimes vivid and exotic, often savage and forbidding—bring memories of the days when California was not a great state, but an unknown country, the subject of roseate myths of a fabulous golden El Dorado. Soa short time ago when my good friend Doctor Moore, suggested visiting the “Tand of Little Rain,” I readily fell for the suggestion and we staked off a two-day Se for Imperial Val- ley, although I had previously cover- ed this sc on the installment plan on various occasions, Leaving Los Angeles at 8 a. m. we drove through by Valley Boulevard, through Riverside and over the picturesque Coyote Pass to Banning. Mile after mile of orange groves line the high- way and heavily laden trucks attest to the activity of the citrus region at this particular season. At Whiteside, a little town huddled on the edge of the desert, we made an Eastern turn and at noon stopped for luncheon at Palm Springs, California’s de luxe pleasure resort. Palm Canyon, where semi-tropical vegetation runs wild, lies six miles beyond Palm Springs. There we stumbled upon a delightful oasis with a tiny trout stream almost hid- den in the dense growth of palms on the floor of the canyon. Returning to Palm Springs we took the road to Indio. Just before we reached that desert city a sign bearing the name “Biskra” marked a side road which led through the chappararral or heavy undergrowth. Following a dirt road through mesquite and sage, we reach- ed this oasis of Biskra, which is said to bear a remarkable resemblance to Algerian scenery. Palm trees, rank upon rank, give the illusion of a mirage to motorists, unused to the sight of barren lands of the desert. From Biskra we journeyed to Indio. The Coachella Valley offered another fascinating vista. Thousands of acres of palm trees loaded with dates, ac- companied by cotton fields interest one much, if you are susceptible. Just about dusk we were assured by ap- pearances that we were approaching the world-famed Salton Sea. Half a mile from the highway, the inland sea appeared in the growing darkness like a huge slab of ebony lying on the alkali-colored earth, fascinating and weird. We were quite glad to stop over night at Brawley, feeling like we had completed a full day’s stunt. Early next morning we drove through Holt- ville on our way toward Yuma; Arizona, and twenty odd miles from Holtvilie we found the celebrated sand dunes which have been dubbed the “American Sahara.” Returning to Holtville we took a header toward El Centro, leaving behind us those great shifting mountains of sand which are familiar to thousands of moving pic- ture fans because they have been used as backgrounds for many a film popu- larly supposed to have been photo- graphed in the Desert of Sahara. At E! Centro, we took luncheon at the famous Barbara Worth Hotel, which rivals the celebrated Mission Inn, at Riverside, in the excellence of its cuisine. It is well worth investigating if you happen to be in this particular region. A side trip to Yuma Basin, the great volcanic plain whose curious lava rocks provide an endless variety of pictures for the explorer. Resum- ing our trip we continued to Coyote MICHIGAN Wells. Another painted sign, this one saying ‘Painted Gorge, drew us again from the main highway. Painted Gorge like many unnamed canyons in this vicinity, abounds in fossils deposited when Imperiol Valley was an arm of the Pacific Ocean. The walls of this particular canyon or gorge are tinted every color of the rainbow, similar to Grand Canyon. Perpendicular cliffs— solid granite walls—are never failing sources of interest to the geologist. The highway from here runs into San Diego, which almost overhangs the Mexican border, continuing for sev- eral miles through the San Diego mountains. I would have liked to con- tinue on and spend the night with Uncle Louie Winternitz, but as I was only a passenger and as I am already carded to visit the yeast impressario before I start on my spring trip to Dear Old Michigan, decided to allow that individual to anticipate my com- ing at the later date. The hotel employe is a public ser- vant, in a way, and when he displays austerity toward the guest, is making a mistake which a lot of them are slow to forgive. Sooner or later they transplant their affections to some other hotel, and the manager never knows what the trouble really is. And yet, on the other hand, it is rather difficult to establish a rule or any set of regulations which altogether fit the emergency. No two guests can be handled in the same way just as no two diseases will respond to the same treatment. Every guest who walks into your hotel is an individual prob- lem and he must be handled with this idea in view. If possible, without smearing him all over with salve, find out what he wants and then do your level best to supply it. Do not give him just what Mr. Jones likes and wants, because Mr. Jones may be a dyspeptic with erratic requirements, and the example before you may be a gastronomic medal bearer. A lot of substantial guests have been driven away from hotels because of the over- zealousness on the part of the employe. You have, say, a couple of hundred rooms. Some of your guests come to you because of the glad hand, but there are a lot of others wo do not object to a sincere hand-shake but have no desire to be slobbered over. Sincerity is what appeals to them. They. will resent, many times, the be- stowal of special courtesies to which they are not particularly entitled, be- lieving it to be a form of cheap adver- tising. It requires tact to meet the public. If you do not possess it make an effort to acquire it, but include the art of discrimination as well, for your guests may also be unused to the un- usual. Frequent visits to neighboring caravansaries which have a_ well- established popularity and sending your employes, such as would appre- ciate the treat, on the same quest for knowledge, would be a: long lead in the right direction. Your U. C. T. correspondent makes mention of Dan. Gerow’s T-bone steaks at Hotel Elliott, Sturgis. And he is not joking about them either. Gerow was serving this identical type of steak when he was running a “fill- ing station” for traveling men over in the Badger state, long before he ever heard of Sturgis. And besides all that he has somebody in the kitchen end who knows how to prepare them. Reading about them brings moisture to my otherwise parched lips, and when I realize I am on a fair way to absorb dozens of them when I make my spring round up, I immediately re- sort to the transportation time table and count up my cash for travel re- quirements. One of my hotel journals is enlight- ening the fraternity on “What a Presi- dent, eats.” The public, I rather im- agine, are more interested in knowing TRADESMAN what the president’s subjects are going to éat—if anything. The morning’s repast for Mr. Hoover includes one item of six eggs. A lot of people would be willing to call that a meal and lay off Some of the Western railroads are now busy announcing the return of the commercial mileage book at a rate of two cents per mile. If the railroads were sincere they would take the pub- lic into their confidence and acknowl- edge the fact that they have consum- mated a lot of blunders in the past twenty years, and that not the least of them was the “public be damned” policy of the older Vanderbilt. Cutting rates on coach passengers is not going to assuage their troubles, by any means. They have got to pump a little life into their Pullman sleepers. In- stead of making a surcharge on their former exorbitant rates, they should adopt modest hotel charges, coax the public to come back and be forgiven, instead of using their empty palace cars as “ballast.” Arthur Brisbane thinks the addition of a Secretary of Social Affairs to the President’s cabinet is a species of idiocy and intimates that neither Jack- son nor Lincoln would have approved of it. I had always supposed the President’s public levees for the pur- pose of shaking hands with the hypoloi was for political effect, and I hardly see how an understudy could be palmed off on that portion of the pub- lic who kid themselves with the idea they have made an impression on the chief executive, who probably wishes he could be assured that he would never be called upon to meet them again. Forty per cent. of California hotels are either in the hands of receivers or practically so. Another 40 per cent. never have over a 40 per cent. occu- pancy. If anyone offers you an invest- ment in hotel securities, don’t commit homicide until you investigate. He may have bats in_his belfrv. Just once, for the benefit of corre- spondents who communicate with me directly, let me say that until May first, unless something happens to change my itinerary, for an Eastern trip, my address in Los Angeles will be at Hotel Balboa. Please note this in your address book and save research work in looking me up later. Betty Compton got into the front page of the newspapers all over the country when it was reported that she was relieved by a bandit of $40,000 worth of jewelry. Now it is reported that she was in error. She had left Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 January 25, 1933 ALL “ee a. LEAD TO NIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums “i 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. mrapane a New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. CRS a Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon -f- Michigan ATS —— Columbia Hotel KALAMAZOO Good Place To Tie To Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. ARTHUR W. WRIEDEN, Mgr. HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER ee raat © pean Ray January 25, 1933 MICHIGAN TRADESMAN 17 them home on the melodeon or some- thing like that. And they all say it was good advertising. May be. The Postmaster General has sent out an SOS to the effect that the air mail service is not a paying proposition and that unless the public uses it more generally the service will have to be curtailed. That is the usual proceedure with Uncle Sam. The postal service is the only thing in the entire govern- mental ensemble that returns anything to the public and the taxpayers. If there is a shortage, then there is usually a cutting down of said service or a raise in postal rates. The recent raise in charges for air mail service amounted almost to prohibition. Coupl- ing’ this with the fact that the loss of this class of mail was all too frequent, taught the correspondents to “keep off the grass,” as it were, and to use the slower rail service with less expense. The raise in postage last July placed that branch of public service deeper in the hole, and education is doing the rest. Let us hope that some day de- partments of this character may be placed in the hands of business men, replacing college professors. A large number of prohibition en- forcement officers have “walked the plank” here within the past few weeks and many more are said to be on the anxious seat. The discovery that, not- withstanding the claim of high-ups in the anti-saloon league that prohibition is practically 100 per cent. enforced here, that 240,000 cases of whisky were handled in Los Angeles by one rum trust in less than eight months, did not seem to the authorities in Washington to be satisfactory evidence of law enforcement in the city of per- petual sunshine; 2,880,000 bottles of hard liquor, or more than two quarts per capita, by one supply organization seems like too large an average. The Federal court here has just disposed of the preceding batch of officials, mostly through acquittals, and some doubt is expressed as to any attempt being made to discipline the more re- cent offenders, the judge, on a former occasion having expressed his disgust with the action of a jury who brought in a verdict of “not guilty,” although a million and a half dollars’ worth of smuggled liquor kept in a Government warehouse here, had been peddled out by representatives of the best Govern- ment in the world. Over in Wisconsin, at a recent con- vention of the hotel men, a chain oper- ator was carried away with the notion that all institutions, in all the various towns and cities, should charge similar rates for the same class of accommo- dations. That is, the hotel at Bird Center, providing rooms with running water, should exact the same toll as one similarly equipped in the metro- politan cities. While the idea may be Utopian, it has not, in actual experi- ence, worked out satisfactorily. I know a lot of Michigan hotel men who have argued that if a certain big hotel charged $1.50 for a room with running water, they were equally entitled to the same compensation for room oc- cupancy, but it never worked out. The country hotel man must always re- member that environment has a great deal to do with hotel charges. The metropolis supplies, outside of the ho- tel, certain entertainment not offered by the smaller towns, but deemed es- sential to patrons, and is the keenest kind of competition, for the small oper- ator. This was the experience of a friend of mine out here who made a considerable investment in a suburban hotel on the theory that, with trans- portation facilities leading to the busi- ness center, his hotel ought to get its share of patronage. He offered first- class accommodations, a real and satis- factory service, but immediately after he opened his establishment, his room occupancy fell off from what it had been in the old quarters, and he was facing a disastrous deficiency. At first he did not take kindly to my sug- gestion, being filled with the efficiency talk of his city friends, but finally made a uniform reduction of one-third from his original schedule of rates and the other day was good enough to acknowledge that he was wrong in the first instance, and was leaving the red circle and approaching the _ black. There is still another and sufficient reason why the rural operator may not charge city prices, and that is the matter of environment and _ service. No matter how willing and anxious he may be to do so he cannot supply the service which his big town competitor offers. He has to depend on “yokel” service on the part of his bellhops, porters, waiters, etc., and he cannot import such help from the cities, be- cause they will not listen to a proposi- tion which entails exile from the bright lights. Again the small town man has no right to expect a return equivalent to dividends on city costs and invest- ments. In these days, when everyone is trying to retain his trade, it is folly to try to get more than a Service 1s worth, and here is where the line of demarcation separates the country from the city operator. Costs of real estate are much less in suburban places and payrolls are much different. John R. Wood, the veteran publish- er of the Michigan Railway Guide, sends me an occasional copy of same, and I notice many changes, particu- larly in the transportation service. For example interurban lines have almost completely disappeared from the map of Michigan and many of the branch rail lines have discontinued service. However, I notice there are still some of the old boys operating hotels in the Wolverine state, and that some of them still believe in the publicity stunt. That is. they are advertising what they have to sell, and next to the great moral and religious publication which still continues to print my verbosities, I would say that John R. has a proper medium. Which also means that this individual will have to grant me sub- stantial recognition when I play my “return engagement” next summer. Down at Wilmington, the other day, where I went to bid bon voyage to some friends who were departing for Honolulu, my attention was called to an industry in which nearly every American citizen is interested and of which very little is known—sardine fishing. It is just the season for the pushing of this industry and the little Japanese fishermen go forth daily from San Pedro bay in their blue painted boats all set to snare millions of tiny fish of all descriptions, which are catalogued as one variety, when they finally reach the flat, tin box properly immersed in oil. Nevertheless they are brought in by the millions and compre- hensive packing houses handle the product in conjunction with tuna, cod, sea-bass, mackerel, as well as various varieties of shellfish. It is not gener- ally understood that in Los Angeles is centered one of the largest fishing in- dustries in the world and that the products of this industry are shipped almost everywhere. Approximately 1,500 crafts are registered at this port as engaged in the catching of fish. Eighteen canneries alone are equipped for canning sardines. Tuna, also, little known a few years ago, is in increas- ing demand everywhere. The owner of several Los Angeles apartment houses was fatigued and sat down in the door of one of his buildings. He fell asleep. There was nothing unusual about that, but a gen- erous public, looking over this 80 year old individual promptly filled) his hat with subsidies. At least that was his report on the case, Frank S. Verbeck. LIVED A GOOD LIFE. Death of Benj. Wolf, Merchant and Manufacturer. 3enjamin Wolf was born Sept. 4, 1854, at Ogdensburg, New York State. In 1860 the family moved to Ionia, and in 1869 came to Grand Rapids to live. His parents lived here until their demise. 3enjamin spent his early school boy days in the public schools of Ionia and was a classmate of our respected citizen, Lee M. Hutchins. While still a school boy he went to New York City, living there with relatives and completing his schooling. He then took a business course at the Bryant & Stratton college in Chi- cago. He started his business career in Chicago and was in the employ of Field, Leiter & Co. in the book-keeping and customs department at the time of the great Chicago fire. He came back to Michigan in 1876 and engaged in merchandise and private banking busi- ness with his late brother, David Wolf, at Evart, and was also interested in a mercantile business in Cadillac. An- other successful venture at Evart was with the Champion Tool and Handle Works, manufacturer of lumbermen’s tools, which had more than a National reputation. This company was later affiliated with the American Tool & Handle Co., and recently Mr. Wolf disposed of his interest therein. He was one of the organizers of the Northland Lumber Co., which has very large timber interests in the Upper Peninsula, with mlils at Green Bay, Wis. Cadillac capitalists were also in- terested in that company, as was also the late William H. Jones, of this city, and others. This company owned thou- sands of acres of timber lands and still has several thousand acres of standing timber remaining, although the company has ceased manufacturing operations. In the halcyon days of the lumber trade he was also a partner in the firm of Plato, Renwick & Co., which operated mills first at Barryton and later at other points. Mr. Wolf moved from Evart to Grand Rapids in 1900 and purchased the residence at 733 Madison avenue, which has remained his home until his decease, which occurred on Tuesday. For some years he and his brother, David, conducted an extensive lumber business here, with yards at Eastern avenue and Pere Marquette railroad. Associated with them there at different times were George Engel and C. L. Lockwood, Jr. For some years he had been a direc- tor of the Old Kent Bank and also ‘more recently had been a director in the Grand Rapids Trust Co. He was an ardent devotee of out- door sports and was an expert fisher- man and huntsman. He was a lover of music and in his younger days was an excellent violinist. He was a man of the highest in- tegrity, of broad and liberal views, and outspoken and fearless in the expres- sion of his convictions. He was of fine character, a genial host, with many warm friends. He was a great reader He was never an extreme partisan in politics. and a deep thinker. He was rather devoted to principles and cour- ageous in his opinions, always seeking the interest of his district, the State and the Nation. He was a member of Temple Eman- uel congregation and a life member of the Masonic order. His surviving family are his widow, Mrs. Nettie Heyman Wolf, and two daughters, Sara Wolf Kraus, of De- troit, and Elizabeth Wolf Loewenstein, of Atlanta. «~~ Additional News Notes. Belding—Mrs. Henry J. Cook, pro- prietor and manager of Lincoln’s De- partment Store, is closing out a part of the stock at special sale and will remove the balance to Ionia and install it in a store in the Graff block where Mrs. Lincoln came to Belding nearly thirty- she will continue the business. two years ago following her marriage to Frank D. Lincoln and assisted her the of their large double store until his death in 1923. the has been and She was married to Henry J. Cook last year. husband in management since which time she sole owner manager. Flint—A main-floor shoe department featuring ladies’ novelties exclusively at $1.95 has been opened for business at Phil E. Goodman’s women’s ap- parel shop, 519 South Saginaw street. More than 3000 pairs have been stock- ed, with a full choice of sizes ranging from 2% to 9 and AAA to C widths. Galoshes at $1.95 will also be carried. A staff of twelve clerks served a crowd of patrons who filled the shoe depart- ment to capacity throughout most of the opening day, during which an elec- tric clock was given free with each Chairs for forty patrons are provided in the new department which is managed by H. B. Owen. Mr. Owen came here from Chicago with ten years’ experience in the shoe business, seven years of which were spent with the Kinney shoe chain. purchase. Manufacturing Matters, Lansing—The B & D Manufacturing Co., 205 Larch street, has been incor- porated with a capital stock of $1,000, all subscribed and paid in. ‘Three Rivers—The Michigan Filler Corporation, paper board products, has changed its name to the Eddy Filler Corpora ion. Detroit—-Toycraft, Inc., 1638 First National Bank building, has been or- ganized to manufacture and sell toys with a capital stock of $1,000, all sub- scribed and paid in. Marcellus—The Sturdibilt Manufac- turing Co., has been incorporated to manufacture and sell household furni- ture, with a capital stock of $5,000, all subscribed and $2,000 paid in. Detroit—The Lambert Engineering Corporation, with business offices at 1534 Union Guardian building, has been incorporated to manufacture and deal in automobiles with a capital stock of 10,000 shares at $20 a share, of which amount $107,600 has been sub- scribed and paid in. manufacturer of 18 DRUGS Michigan Board of Pharmacy. President—J. W. Howard Hurd. Flint. Vice-Pres.—Duncan Weaver. Fennville. Director—E. J. Parr, Biz Rapids. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Death of Oldest Druggist in Battle Creek. James W. Murphy, Sr., 75, founder of the oldest mercantile establishment in Battle Creek, the Amberg & Mur- phy drug store, died in a local hospital this morning as the result of injuries received in a fire at his home, 103 Fre- mont, last Monday afternoon. His death removed from the list of registered pharmacists in Michigan a name which had been there more than fifty years, Mr. Murphy having helped in the forming of the state druggists’ association. Long a semi-invalid he had been re- tired from the management of his store at 5 East Michigan avenue since 1912, his son, J. W. Murphy, Jr., of 98 Wendell, succeeding to the pro- prietorship at that time. In an era of side-lines in the drug store business the senior Mr. Murphy conducted his business purely as a drug store, and his son has carried on the tradition to a great extent. It was known soon after Mr. Mur- phy was taken from his burning home last Monday afternoon that little chance existed for his recovery, not only on account of the shock coming in his advanced age, but because he had inhaled a great amount of hot fumes. When his wife left him in the house Monday afternoon Mr. Murphy was sitting near the fireplace, smoking a cigar. Mrs. Murphy returned from a neighbor’s home to find the fire de- partment at the scene, and the house full of smoke. Mr. Murphy was found unconscious on the living room floor while nearby flames were licking at the carpets. The chair in which he had been sitting was almost completely destroyed. Obvious- ly he had fallen asleep in his chair. The cigar in his hand, it is believed, dropped onto the carpet and started the fire. Aroused by the heat and smoke he must have barely managed to leave the chair, and to crawl a few yards away before collapsing. Taken to the hospital he was administered oxygen and revived but it was evident that he had inhaled hot fumes. His clothing was not burned, but his hands and feet and face were badly scorched. Mr. Murphy was born in Girard, Pa., May 24, 1857, and when 10 years old was brought with his parents to Michigan. He was educated in country schools of Barry county and at Prairie- ville village school, subsequently clerk- ing in a Prairieville drug store con- ducted by an elderly physician for three or four years. With $5 as his only capital he came to Battle Creek and secured a job clerking in the John Helmer’s drug MICHIGAN este OE store at 9 East Main (Michigan avenue). The drug store operated by Isaac Amberg was at 5 East Main, present site of the Amberg & Murphy store, separated from Helmer’s store by one store. After a time Mr. Murphy went to work in the Amberg store, and by 1884 was such a factor in the business that Mr. Amberg sold him a half in- terest. He was married in 1884 to Miss Jessie Figg, a teacher in the graded schools. She, the son J. W. Murphy, Jr., and three grandchildren, Alice P., who is a student at Holton-Arms, Washington, D. C.; David W. and James Edward, are the survivors. On retiring from the store in 1912 Mr. Murphy spent much of his time during the summer at the old home of his parents at Gull Lake. Mr. Am- berg died a few years prior to the out- break of the kaiser’s war. Although a life-long democrat Mr. never very active in politics. He was once a candidate for the office of city treasurer. In the druggist trade Mr. Murphy was recog- nized throughout the state as one of the ablest and best-informed. He was a devoted Mason, being a member of Battle Creek lodge, No. 12; Battle Creek Chapter, No. 19, of Royal Arch Masons; Battle Creek Com- mandery, No. 33, Knights Templar, and also a Shriner and 32nd degree Mason. Mr. Murphy was the first Battle Creek Mason to be made a Knights Templar in Battle Creek Command- ery, No. 33, having been knighted in 1882. For some twenty years Mar- shall Commandery had all of the Bat- tle Creek district in its jurisdiction and it was not until 1882 that Marshall waived its right and permitted Battle Creek to withdraw and create a new commandery here. The knights met in those days on the third floor of the building at East Michigan avenue and South Madison street. Funeral arrangements had not been made to-day.—Battle Creek Enquirer. Murphy was The firm of Amberg & Murphy has taken the Tradesman ever since the first issue. OO Unhealthy Habits of Overbundling in Wintertime. Fashion is a supreme dictator. No earthly rule seems to have the iron- bound hold upon the public imagina- tion as does this imperialist. And throughout the ages it was ever thus. While undoubtedly an incalculable advance has been made in the types of raiment and ornaments now worn compared to former days, the sad fact remains that fashion still takes its toll in the form of physical discom- fort, illness and even death. While the physical barbarities which even yet are practiced in fashion’s name in the Australian bush are no part of civilization’s conception of this tyrant, there is a large amount of relative foolishness connected with the recognition of his power. Consider, for example, the overcoat. Fur coats especially are likely to be worn in this latitude when tempera- tures very definitely contra-indicate it. A Spring-temperatured day, even TRADESMAN though the calendar says it is Decem- ber, most certainly does not justify its use. Yet thousands of women, in face of a high thermometer, deliberately wear it “because it is stylish to do so.” And by the same token, thousands of men will deliberately perspire in similar garments or heavy woolen ones for the same simple—very simple—reason. Public health officials and all phy- sicians well know, that many times the start of the serious respiratory dis- eases in the Winter can be directly traced to an illogical and intemperate use of heavy clothes. To be in style is perfectly all right. In fact, it would not be natural to be otherwise. However, it would be ex- ceedingly good business for large numbers of people to consult an out- side temperature before donning extra- heavy wraps in Winter time. Dr. Theodore B. Appel. —_—_ 2 —__— Medical Treatment of All Citzens as Public Function. The great problem of the cost of medical care brings more and more into focus the question of the Federal Government’s relationship to medicine. One of the first suggestions brought forward is that the Federal Govern- ment should provide medical care to all citizens. In many parts of the world this is the answer that has been given. In this country the extension of Govern- ment medical service to veterans and their families and the care of non- service-connected disabilities has been a recent and a serious phenomenon. Nevertheless in spite of the vast concentrations of power and authority now in Washington and the growing and dangerous tendency of the people to turn to the Capitol for all necessary reforms, we have retained in America a healthy local responsibility and con- trol over two important functions— January 25, 1933 education and medical service. If so far as these functions are supported by taxes, the funds are assessed, col- lected and disbursed locally. With no central authority attempt- ing to enforce uniformity of action upon all parts of the country, we can try out a great variety of plans. If state action is necessary, we have 48 laboratories in which to find out what action is effective; if city or county action is called for, we have several thousand experiment stations. We have no tradition that impels us to consider personal health matters as a Federal concern. We have no need of ever tying ourselves hard and fast to any one type of proposal. In health, as in education, we should keep sharply in focus the primary function of the Federal Government as one of research and the dissemination of information. Its function here is not administration. Ray Lyman Wilbur, Secretary of Interior. —__»+--—___ No Blind Change. The oil companies are just now mak- ing practical tests of a new bit of electrical equipment which will tell the motorist when the oil in his crankcase needs changing. If successful, this equipment will be installed in garages and filling stations and should both stimulate oil sales and protect the car or truck owner from either unneces- sary or delayed change. most Incidentally, motor bus operators are now saving many thousands of dollars by reclaiming instead of throwing away used oil. For large fleets, reclaimed oil costs one-third to one-half as much as new oil, and is said to be at least as good. —_++<-+ An appliance has been developed for opening and closing heavy double sash windows by the pull of a cord. it over. Grand Rapids Blank Books for 1933 Ledgers — Journals — Record Books Day Books — Cash Books Counter Order Books — Tally Books Standard Order Books Petty Day Books — Memorandum Books Also Account Files — Shannon Arch Files Greenwood’s Business and Income Tax Records Card Index Files — Letter Files Blank Notes — Receipts — etc., etc. Our stock is complete. Come in and look Prices Right. Hazeltine & Perkins Drug Co. Michigan weenie ae Me ite Sbibibinseniibaei nein aes ei elit lin a ONS RE EN iY January 25, 1933 MICHIGAN TRADESMAN 19 A BUSINESS BUILDER grow u | : ors of | grow up to be valuable customers of WHOLESALE DRUG PRICE CURRENT — the establishment. Caring For Johnny and Mary While Doesn’t this playground idea hold a y : o exe et Prices quoted are nominal, based on market the day of issue. Mother Shops. practical suggestion for Tradesman 5 eet oF Acid Gum Hemlock, Pu., lb.2 00@2 25 About a year ago, one of the large readers? True, only a large concern acetic, No. 8, lb.06 @ 10 Aloes, Barbadoes, ; Heml’k Com., lb. 1 00@1 25 department stores of Los Angeles be- could feature this idea on the scale this soe or - 083%2@ 20 1 @ a Gini Wool i aseal a . stores rey. gele: : : >. A A = 35 G 5 ; kb. @1 75 ay nae s oe store is doing it, but the idea itself, Carbolic,Xtal,lb. 36 @ 43 Aloes, Socotrine, Lav. Flow., lb. 4 00@4 25 gan a campaign with the avowed ob- ek oe z pgs See f ble Gitric tb. = 85. @ «45 Ibo @ 75 lav. Gard., lb.. 1 25@1 50 ject of adding 100,000 new customers to lat 1s, making it easy and comfortable = furiatic, Com'l., ‘ Bowe, Ip. @ 80 Lemon, Ib. -__ 2 00@2 25 eee : Lae for the m ay ‘ i Ip 2 0E@ 610) «6S rabic, first, Ib. «0 40 Mustard, true, ozs. 15 its already numerous clientele. . : others of small children f Nitric, Ib... 09 @ 15 = Av ubic, see, Ib. @ 30 Mustard, art., ozs. a 35 Now I will describe briefly a feature do their shopping—this is capable of Oxalic, lb. _____- 15 @ 25 Arabic, sorts, lb. 15 @ 25 Orange, Sw., lb. 4 00@4 25 : : . ; ; : many adaptations Sulphuric, Ib. -. 03% @ 10 Arabic, Gran., lb. @ 35 Origanum, art, of this firm’s establishment, one that a : a ‘ Martaric Ib. 35 @ 45 Arabic, Pd, Ib. 25 @ 35 oe 1 00@1 20 seems admirably calculated to aid them If employing an attendant eight Alcohol ao eo E “aS boo - on ’ oe : oe Denatured, No. Safoetida, Po., lb. @ 75 eppermint, lb. 3 50@3 75 not only in obtaining new patrons, but hours a day, six days in the week, in- Gal. es oa ane @ 60 Guaiac, Ib. ___- @ GO ose, dr. _____ @2 50 in that which is equally essential, in volves too much outlay, the plan could ene oo a 5 ee mnie ik eS a foe oe : = » mM. : : : Wood. Gal =. «60 @ 60 Se -—__- @ teas E ene : St. Bes be given a practical try-out, if some ae Kino, powd., Ib 1 00 Flowers, lb. 1 6 7 rendering to patrons they already have, ee ce aie ke Alum-Potash, USP mn eo a9 Sandalwood, 50@1 75 the best and most satisfactory service ee ee Hote on ee. ou L@ a Myrrh, Pow., Ib. @ 7 BE. 1. lb, ---_12 50@12 75 possible. of three or four hours on each of the PSS aes Orange, Bi Ib. ---. 4 50@4 75 : Lo a ooo eh Ammonia ti( ( wl 25 35 ‘Sassatras, This feature is called The Play- two busiest shopping days in the week. ee aa aaa ca bs anne Ib... 25 @ 35 a ie ---- 2 00@2 25 a — i a oe An inexpensiv ats a oe -H, 1D, -------- ! ellac, white, _eyn., . 2 15 1 00 ground. The store building occupies ee ee outfitting might be en oe ne = ee lb. 35 @ 45 Tee ne 1h 3 0003 25 half a city block, and while a portion e ' 00 a Mee ie. ti @ se he ita Te ee soe 25 of it runs up nine stories, most of it n towns ave small cities that are Muriate, Gra., lb. 08 @ 18 No. 2, Ibs. ____ 1 50@1 75 Thyme, Whi., Ib. 1 75@& 00 eek sieek On a. pact of the berac the centers of farming communities, Muriate, ee Ib. 20 @ 20 Fow., Ib. __ 1 25@1 506 "ye it : ao me : ae aa : : rsenic Honey rue - 6 00@6 25 flat roof that covers the seventh story ™@M3 of the best customers are WOIM- Pound (6 @ 2 Pound . = 2) 25 @ 40 ete ID: = 2 75@3 20 is a structure with floor, walls and roof. *" who come in from the country. Gavaiha ae @ 380 - ops Wormseed, Ib. _ 3 50@ / Ps This is the “Playground,” which is These would appreciate having a place Fir, Cana., lb. 2 00@2 40 a Gua. wideanels @ Wormwood, lb. 6 00@6 25 s . i af a : Bin Ores. Ib = AN@E 00 = 4o2 7 e eget: pened be clecaiae where they would be made welcome to Porn = 2 7 1 ei a 2 baydregdn Peroxide Castor, ~ ne ce oe * (as ” : . a ound, gross 25 00@27 0 is : @1 35 It is divided into two large rooms, 8° and “wash up,” put a baby to Tolu, Ib. Barks ‘io * % Lb., gross 15 dois 00 Sn ‘Nell ‘74 i both light, airy, and made sunny by sleep, and maybe refresh themselves Cassia, “4 Lb., gross 10 00@10 50 Wegian, gal. __1 00@1 50 many windows. Ten by twenty feet with a luncheon brought from home, Gua Be ae 20 g 3 Madras, ii 2 00@2 25 Fees cae 80@1 10 . £ | i i ' ns iw Pe ee eee = e@Xtre Qe G or like kitchen stirring spoons, are fur- ‘f m0 matron or attendant were fur- sassafras (P'd ib 13) @ 35 Ze wee ee ee — : . : ne : rice a ie : : 7 : she r store. r r Soaptree, cut, lb 15 @ 25 & : fais Malaga, gal.__ 2 50@3 00 itd Gee to we aieciers ta al nished by the store. Two women . xtracts, sticks, a Ve eee oe pl - = who are neighbors often drive in to ere es ee ber box -._ 1 50 @2 00 Suen or. ae This is only one of several diversions, oe ae : Berries Lozenges, lb. __ 40 @ 650 Tanner. ot aa 1 25@1 50 equally fascinating. Low tables have town together. They would quickly cuneh bs ae @ 75 Wafers, (24s) box @150 Tar os oo 90 : : ae in a ubeb, Po. lb, @ 80 tae ee 50@ 65 benches along the sides, of the right @™anse to spell each omer — ome «6s Swnhiper, Ib. __._ 10 @ 20 Buchu, Ib., short @ wu — — =“ oS heiele for the luilc fclks to st com. Wold care for the little folks while Poung _Plu® Vitriet Buchu, lb., long. @ Gum. esa, a ae : : ound -_________ 05 @ 15 Suchu, Pd., lb. 60 LS fortably. Pencils and paper are pro- the other shopped. Borax Sage, bulk, lb. 25 u su peas ones Ht 00 “ vided for amateur efforts in drawing Each storekeeper who wants to take P’d or Xtal, lb. 06 @ 13 ae suse i lb. 17 50@20 00 : ‘5 7 essed, 148, Ib. wa a : ee a Se cheepncd wilt 2 hold of this idea should work out his aia ee. ae Sage, ounces 2 o z= bey Om8., $1.40; 3 3 . £ound ---—----- as , x. ee 7 50@2 big rocking horse, two slides, black- 0°" plan, studying carefully his situa- Camphor a - Paraftine . a : J tion and the needs of his customers; Pound -~----_-_- 00 @ 68 Alexandria, lb.50 @ 60 Found ._____ 06%4@ 15 boards, and, most delightful of all, ; : Cantharides ‘Tinnevella, 1b. 20 < 30 van pper real merry-go-round. also the resources he may have that Russian, Powd. .. @3 50 Powd., lb. __25 @ 33 Black, grd., 30 @ 40 i a ; are available for meeting those needs. Chinese, Powd. @1 25 Uva Ursi, lb. __ 20 zy Red, erd., ib. 42 It has been found a wise policy to aE ah — he Chalk Uva Ursi, ¥’d, lb. 2 39 White, grd., Ib. 35 @ 43 feature this last as a rarity, and to .— cipime '0O elanorate a . oe Crayons, oni Lime roan Burgundy : : Se . : tempted. Something simple, practica white, dozen__ @aq@ Chloride, med, aa @ & = = = = @ 2 keep it running only five minutes in Pp nF I P : dustless, doz. @6 00 Chloride, large, a oi a Petrolatum : : and well thought out will bring best french Powa cE Amber, Plai a each half hour. In case the small men : enc owder, Gouna ycopodium . » Flainlb. 12 @ 17 and women become restless and a trifle results. In summer time, a square of Beacipltatad Ib. eo is ees 7 Gage Whie os z = : : . . Magnesia @ 22 ‘ rrass e ? Nae La Li = unruly, “If you'll all be good, at such 8'@SS 7 the rear or at the side of the Prepared, lb. ~- 14 @ 16 Carb., %s, Ib. __ @ 30 ily White, lb. 20 @ 25 a he the clock d store building, with shade and seats, White. lump, Ib. 03 @ 10 Carb., 1/16s, 1b. on 7s White, lb. 22 @ 27 a time Dy e clock, you may ride on ce = : : Capsicum Carb., P’wd., lb. 15 yr Plaster Pari the eb es sound” is ehectusl in ONES and ‘teeters,’ may prove a Pods, Ib. ____ 60 @ 70 Uxide, Hea., ib. : o = Barrels “ “ws 25 restoring order : fairyland of delight for the children. Powder, noe 62 @ ES Oxide, sate lb. @ 75 ‘Less, Ib. eeu Te" 08 : oves enth A young woman is employed who Ella M. Rogers. Whole, i. @ %& Found .____ ay" i 60 tinge ne eo : 8 a Powdered, Ib. 30 eon 4... ‘quor, Ib. = @ 40 ee : -- Mercury : has full charge of the kiddies. Children : ‘ : Cocain Pound 5 : Potassiu Se lhlmlhlhlr llc ll er™m,rmr™C™C +e 8 five. The mother or some other adult piness. Pound =) 24 40 select, Ib. -... 45 @ 650 Xtal., Ib 17 @ 23 must come up to register the child. “I should say,” he affirmed, “that pouna eames a No. gai omntae Ww 3a ie - ies a @ 23 oe Sa : Se Ue 6Ouna _________ : aline foo Kiddies sometimes come up for just three out of four people who come Dextrine Balls. Ibe 2 06%@ 15 Iodide, Ib. .. 3 64 7.2 Z a short time, say a few minutes or whimpering around to the mind doc- Yellow Corn, lb. 06%@ 1g *lake, Ib. -__ vs%@ 15 Permanganate, 1b, 22% @35 Ss White Corn, lb. 07 @ 1 Nutmeg Prussiate, half an hour. All such visitors must tors ought to be learning common Extract Pod a a mee i) eS 80 @ 90 be accompanied by a grown person and __ sense about their stomachs, eyes, noses Witch Hazel, Yel- Powdered, 1b, —- @ 50 ellow, Ib. -. 50 @ 60 i ; a % low Lab., gal. 99 @1 82 Nux Vomi Quassia bee must conform to the rules. These are and lungs instead. Licorice, P’d, lb. 50 @ 6) Pound — a Lae —_...... @ 20 : : b i : ; ib. 50 @ 6 Pounqg . 7 o not severe, the main one being that no Take care of yourself. When you Flower Powdered, lb... 15 ; 25 Fowd., rs -——-- 25 @ 30 Eee, : iS Arnica, Ib. __._ 75 80) i : uinine child is allowed to “play rough.” feel glum and are about to break with Chamero @ Ao Essential 5 oz. cans., ozs. @ 57 Coctsinty is far easier for the your friends or your job, make sure German, Ib. .. 85 @ 45 Bit, true, ozs. @ 50 pp Sal J ‘ : {ps , Seek ica che can be celieved of the tat your trouble ic not due te lack of oe = e* oe ee 5001 = Gia. oo - . . ° e ruc, & 5 0 : : care of little Johnny and Mary while sleep, overeating, or ill-fitting spec- aes ape 35 .. = a Art., lbs. 1 00@1 25 aoe bg ---- as 10 : ‘ 4 ’ . mber, crude, lb. 75( > ---- 0: 10 she is shopping, and far pleasanter for tacles. : Formaldehyde, Bulk Amber, rect., lb. 1 52 00 Nitre, : ieee . A heavily burdened man once con- Pound --__-__ = 02 @ 20 Anise Ip = | 0@1 - Xtal or Powd. 10 22 the salespeople when she can give her FE Bay wh = + or Gran., Ib 09 2 : : fessed that when he felt as though he uller's Earth Bs I nn 4064 woos in” Ge ek Oo attention wholly to the selection of her Powder, Ib. _... 066 @ 10 Bergamot, Ib. -.6 00@5 20 Rice Krispies, 6 oz. -. 2 26 eo 1 oz, =. 140 A ran, 16 07. .-.. 2 25 APPLE SUITES All Bran, 10 oz —____ 2 70 fell Saepbowice Quaker, 12-38 oz., doz. 2 00 Katte Has. Hip TIO No. 2 ---------------- 3 25 a gg ee 25 Mews SS ; - 2 Whole Wheat Fla., 24 190 pride of Mich. No. _. 2 90 Post Brands BAKING POWDERS Grapenut Flakes, 24s 1 90 Strawberries 9 « Grape-Nuts, 24s ----- S30. Mo 2 3 00 cS 184 Grape-Nuts, 50 (oth. 1 20 “Seale Sao deel 2 45 Instant Postum, No. $5 40 Marcellus, No. 2 ____ 1 80 Royal 12 oz. doz. _... 4 85 {instant Postum, No. 10 4 50 ee > <> Postum Cereal. No. 0 2 25 Royal, 2% lbs.. doz. -- 13 5° Post Toasties, 36s __ 2 85 Royal, 5 ibs., doz._——- at oP Post Toasties. 24s _ 2 RS Post Bran, PBF 24 _. 2 85 CANNED FISH 2 KC, 10c size, 10 oz. -- 3 60 KC, 15e size, 15 oz. -- 5 40 KC, 20c size, full lb.-- 6 80 KC, 25c size, 25 oz. -- 9 90 KC, 50c size. 50 oz. -- 8 50 ma? 65 th. size ________ 6 50 Ke 10 ib. size —____ 8 op BLEACHER CLEANSER Clorox, 16 oz., 24s _- 3 25 faevie. 16 oz. 12e ____ 2 19 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS 100 lb. bag Chili Beans —______ 5 00 Dry Lima Beans 100 lb. 7 25 White H’d P. Beans 2 50 Split Peas, Yell., 60 lb. 4 10 Split Peas, Gr’n 60 Ib: 4 45 Scotch Peas, 100 Ib. _- 6 40 BURNERS Queen Ann, No. 1 -- 1 15 Queen Ann, No. 2 -- 1 25 White Flame. No. 1 ana 2 deg... z 25 BOTTLE CAPS Dbl. Lacauor. 1 gross pkg., per gross ------ 13 Post Bran PBF 36 _- Amsterdam Brands Gold Bond Par., No.5% 7 60 Prize, Parlor, No. 6-. 8 0 White Swan Par., No.6 8 60 BROOMS Leader, 4 sewed -_-- 3 45 Quaker, 5 sewed -_-- : 25 Warenouse —.._._ 6 50 Roce 2 2 75 Winner, 5 Sewed ---- 3 70 Whisk, No. 3 — 2 25 BRUSHES Scrub Solid Back, 8 in. _.-. 1°50 Solid Back. 41 in. -_._ 1 715 Pointed Ends _.-.__ i 2 Stove Shaker 20 1 80 No 60 ee 2 00 Pperless 2 2 60 Shoe No 1-0 2 2 25 No 2-0 3 00 BUTTER COLOR Dandelion 2. 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 lbs. ---- pe 8 Paraffine. 6s 14 Paraffine, 128 —___-_ a Wiesner 20 40 Tudor, 6s, per box -- 30 CANNED FRUITS Hart Brand Appies No. 30 2 4 75 Blackberries Pride of Michigan ____ 2 55 Cherries Mich. red, No. 10 ---_ 5 00 Red: Ne. 2 3 00 Pride of Mich., No. 2 2 60 Marcellus Red 2 10 Special Fie —.... 1°35 Whoie White —_---..- 2 80 Gooseberries No, 102 50 Clam Ch'der, 10% oz. Clam Chowder, No. 2. Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, small —-_ Cod Fish Cake. 10 oz. m ho he ete bobo to bho ho ho o Oo Cove Oysters, 5 oz. __ 1 35 Lobster, No. %. Star 00 Shrimp, 1, wet <..._. 45 Sara 2s, % Oil, Key _ 4.25 Sardines, % Oil, k’less 3 35 Salmon, Red Alaska__ 1 90 Saimon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 20 Sardines, Im. 4%, ea. 6@16 Sardines, Im., %, ea. 25 Sardines, Cal. 1 19 — % Van Camps, ee 75 oe 4%s, Van Camps, Gon) 2 1 35 Tuna. 1s, Van Camps. Se 3 60 Caen, ls, Chicken Sea. q0n. 2 1 85 CANNED MEAT Bacon, Med. Beechnut 3 00 Bacon, Lge. Beechnut 2 10 Beef, Lge. Beechnut 4 10 Beef, Med. Beechnut 2 50 Beef, No. 1, Corned -_ 2 00 Beef. No. 1, Roast __ 2 70 Beef, 2% oz., Qua., sli. 1 35 Beef, 4 oz. Qua., sli. 2 25 Beefsteak & Onions, s. 2 70 Cnhitt Con Car.. is _... 1 20 Deviled Ham, %s -_-- 1 50 Deviled Ham. %s ----~ 2 85 Potted Beef, 4 oz. _-_-. 1 10 Potted Meat. 4% Libby 52 Potted Meat, % Potted Meat, % Qua. 55 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf, Medium —-_ 2 25 Baked Beans Campbells, 48s Van Camp, Bean Hole, 36s CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36s cs. 1 60 No. 2% Size, Doz. -. 90 No. 10 Satice 3 60 Lima Beans Little Quaker, No. 10 . . Baby.-No. 2 Pride of Mich. No. 2-- i 60 Marcellus, No. 10 ---. 6 50 TRADESMAN Red Kidney Beans No. 10 Bt String Beans Titties Dot, Ne. 2°22) 2 26 Little Dot. No. 1 -.-. 1 80 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2_- 2 00 Choice, Whole, No. 2-_ 1 70 Cut No. 10 2 9 00 Cut: No. 2-2 1 60 Pride of Michigan —. 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 -... 2 26 Tittle Dot; Ne: 1... 1.380 Little Quaker, No. 1__ 1 45 Choice, Whole, No. 10 10 25 Choice. Whole, No. 2 1 70 Choice, Whole, No. 1 1 35 Cut, No. 10 9 Cut: No. 2 Pride of Mich., No. 2 1 25 Marcellus Cut, "No. 10_ 6 50 Beets Extra Small, No. 2 -. 2 50 Fancy Small, No. 2 __ 2 00 Pride of Mich., No. 2% 2 00 Bart Cut, No. 10 —... 6 00 Marcel. Whole. No. 2% 1 35 Hart Diced, No. 2... 99 Carrots Diced, No, 2 2 95 Diced: Wo, 10 os 4 00 Corn Golden Ban., No. 2-. 1 20 Golden Ban., No. 10 10 00 Little Quaker, No. 1__ 90 Country Gen., No. 2__ 1 20 Pride of Mich., No. 1 80 Marcellus, No. 2 -_. 95 Fancy Crosby, No. 2_. 1 15 Whole Grain, 6 Ban- tam, No. 2 2.2 1 45 Peas Rittie Dot, No 2°. 3 26 Little Quaker. No. 10 11 25 Little Quaker, No. 2__ 2 15 Sifted E. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Belle of Hart, No. 2_.. 1 75 Pride of Mich.. No. 2__ 1 45 Marcel., Sw. W. No. 2 1 55 Marcel., E. June. No. 2 1 34 Marcel.. E. Ju., No. 10 7 50 Pumpkin No. 10 2 4 75 No. 2% 2 te Sauerkraut NO: 10 ee 4 00 No. 246 2 1 35 NOG 2 1 05 Spinach No: 2% 2 25 Neo 1 80 Squash Boston. No, 3 1 35 Succotash Golden Bantum. No. 2 2 10 Hart, No. 2 1 Pride of Michigan ~—. 1 65 Marcellus, No. 2 ---. 1 15 Tomatoes No: 2 ee 5 25 No. 2% os 1 80 0. 2. 1 40 Pride of Mich., No. 21% 1 35 Pride of Mich., No. 2__ 1 10 CATSUP Sniders, 8 oz. —...-.._ 1 20 Sniders, 14 oz. ~------ 1 85 CHILI SAUCE Sniders, 8 oz. Sniders, 14 oz. OYSTER COCKTAIL Sniders, 11 oz. 20 CHEESE Roguefort: 2 55 Wisconsin Daisy --~-- 14% Wisconsin Tiwin —... 13% New York June -___--- 24 SAD SAO 22 oe 40 PSPC 15 Michigan Flats ee 14 Michigan Daisies -_._.. 14 Wisconsin Longhorn ~—. 15 Imported Leyden -_--_- 23 1 lb.-Limberger ~----- 18 Imported Swiss, -------- 50 Kraft Pimento Loaf -- 21 Kraft American Loaf _. 19 Kraft Brick Loaf Kraft Swiss Loaf -.- __ 22 Kraft Old Eng. Loaf_. 32 Kraft, Pimento, % Ib. 1 50 Kraft, American, % lb. 1 50 Kraft, Brick, % lb. __ 1 50 Kraft. Lambur:. 72° ib, 1 50 CHEWING GUM Adams Black Jack -__. 66 Adams Dentyne 2... - 65 Beeman’s Pepsin __----- 66 Beecnhut Peppermint __ 66 Deublemint§ = 2 = 66 Peppermint, Wrigleys -_ 66 Spearmint, Wrigleys --- 66 Juicy Hermit ee 66 Wrigiey’s PK 2-0 66 Teaberry CHOCOLATE Baker, Prem., 6 lb. % 2 50 Baker, Pre., 6 lb. 3 oz. 2 55 CLOTHES LINE Hemp. 50 ft. --_. 2 00@2 25 — Cotton, 50 Ss 1 50@1 75 Braided, OO 46, 1 90 Cupples Cord 22... 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand — 7 |. 23 Boston Breakfast ___. 23 Breakiast Cup —...-. 21 oe So 35 Vo 19 a biaer 26 ee 29 Morton Hotise ..___- 33 Nedrow 26 Quaker 2 29 McLaughlin’s Kept-Fresh ee Coffee Extracts M. ¥Y.. per 100 ______ 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50. 1 Ib 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Page, TAN 2. 2 55 Pare, Baby... 1 43 Quaker, Tall, 10% oz. 75 Quaker, Baby, 4 doz. 75 Quaker, Gallon, % dz. 75 Carnation. Tall, 4 doz. Carnation, Baby, 4 dz. Oatman’s Dudee, Tall Oatman’s D’dee, Baby Pet, Va Pet, Baby. 4 dozen __ Borden's Tall, 4 doz. be DS Ft CO et DD Fe Co BS bo DD or 2 Borden’s Baby, 4 doz. January 25, 1933 CIGARS Hemt. Champions -. 38 50 Webster Cadillac _... 75 00 Webster Golden Wed. 75 00 Websterettes --------. 38 50 Cincos 22 38 50 Garcia Grand Babies 38 50 Bradstreets — ---. 38 50 La Palena Senators. 75 00 Odins 3 R G Dun Boquet -_. 75 00 Perfect Garcia Subl. 95 00 Buawiser ..__..______ 19 50 Dry Slitz Stogies -. 20 00 Tango Pantellas -_-- 13 90 Sicvlines 22-522 oo 19 50 Hampton Arms Jun’r. 37 50 TPOIan 35 00 Rancho Corono —... 35 00 Renway 20 20 00 CONFECTWYONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten _.. 4 ADPAGOD. oe 09% Prench Creams —-... 10 Paris: Creams 2...) 12 dupiter: oe 09 Maney Naxture ooo -= 14 Fancy Chocolate 5 lb. boxes Ass’'ted 1 25 Bittersweets, Nibble Sticks cd 3b Chocolate Nut Rolls — 1 50 Lady Vernon 1 15 Gum Drops Pails Champion Gums ~-_--... 14 Jelly Strings 2... | 14 Lozenges Pails A. A. Pep. Lozenges A. A. Pink Iozenges _. 13 A. A. Choe. Lozenges —-- 13 Motto Hearts... 1¢ Malted Milk Lozenges__ 19 Hard Goods — Lemon (Drops 2.00. O. F. Horehound drops Z Anise Squares 2.22 ae Peanut: Squares: .... 13 Cough Drops Bxs. Putnam 8) os 1 25 Smith Bross 2 1 45 huden se. 2. 1 45 Specialties Italian Bon Bons ----.. 16 Banquet Cream Mints... 18 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge CREAM OF Manica 6 lbl boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N. Y. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice __ 10% Evaporated. Ex. ~. 11 OROG a 12% Ex. Fancy Moorpack 15% Citron 10-1): box 2 24 t ¥ 5 4 : i 3 a i 4 January 25, 1933 MICHIGAN TRADESMAN 21 Currants Margarine PLAYING CARDS HERRING SOAP Packages, £1 02, —__._ 11% Battle Axe, per doz. 2 65 : Holland Herring Am. Family, 100 box 5 60 — 1. VAN WESTENBRUGGE Bicycle. per doz. ---- 470 Mixed, Kegs -___-______ 72 Crystal White, 100 ___ 3 50 Food Distributor Torpedo, per doz. ---- 250 Mixed, half bbls. -__-- Ee, 6s 2. 2 15 Japan aie: Mixed. bbhis. _----_____ ae Naptha, 100 box 5 00 Medium ---..- ee 17 feccrial ie pitied tO Milkers, Kegs -_______ 80 Flake White, 10 box 285 Choice -_-_________ 21@29 ta, ' Milkers, half bbls. ---_ Grdma White Na. 108 350: Fancy 00 > 35@38 Imperial, 12s, Regular 1 30 : ASH Milkers. bbis. Jap Rose. 100 box _.. 7 46 Ne. 1 Nibbs _____ 32 Babbitt’s, 7 i. oe 2 ee Bairy, 100 box £00 0 Patm Olive. 144 box §8§ 25 Seach Lake Herring Lava, 50 box -------. 4 25 : Gunpowder Evap., Choce -_------ 09 FRESH MEATS % Bbl., 100 Ibs. ______ rae ee 40 Fancy --------------. 10% Mackerel Grand ; sll - Beef Tubs, 60 Count, fy. fat 6 00 randpa Tar, 50 sm. 2 10 toe Ee a Pat 10 We. Waney tat 1 co =Greedee Tar. O° ee oe : : Good Steers & Heif. __ 09 Wiliams Bax ee a ak ee Ceylon Peel Cream-Nut, 1 Ib. ------ 9 Med. Steers & Heif. __ 08 ee eS SO = a ao oe - Pecola, 1 Ib. ---------- 8 Com. Steers & Heif. --07 Jy, oe Fish a nr oe - range, American __--- 4 ed. Fancy, 100 lb. 1300 ~~ Ce ee a ; Milkers, bbls. _______ 18 50 ian ee Veal K K K K Norway _- 19 50 SPICES Gat Ge ame Wilson & Co.’s Brands Op 2 65 Sib pails 1 40 : - : e ---- 35@36 . f Whole Spices Congou, Fancy 42@43 Raisins . Oleo GONG Bete 08 Cut Bunch -.- — 150 AUspice, Jamaica @24 oe Seeded bulk 22. 6 eee 09 Medway: 220 oo 06 Boned, 10 lb. boxes _. 16 Cloves, Zanzibar ___. @36 Thompson’s s’dless blk. 6% Special Ro]l ------_----- 12 : Cassia, Canton —____. @24 Oolong Thompson’s seedless, €ussia. fe pee. doz. @46 Medium =. 39 Sa TU, Lamb SHOE BLACKENING Ginger, Africa ___--___ Gs Gee... 45 Sedee 15 on 714 marretics Poe Lamb ---------- 1 «6S in 1. Pantie. dow. __ 129 Mined. No. 1 ______ Gn Fear... 50 i | od -------~-~~-------- 13 KE. Z. Combination, dz. 1 30 Mixed, 10c pkgs., doz. @65 a. Ne. 5, 144 615 Medium -— 9. OS Prt-Hoct doz 00 Nutmegs, 70@90 _____ @50 eanchhpnt. 144 box 6 15 Poor 22002 2 (5 Bixive doz 130 Nutmegs, 105-110 ____ @48 TWINE California Prunes Swan, 144 _-_--__-___- 5 20 Shinola, doz 460 Pepper. Hiack _..___.. @23 Cotton, 3 ply cone 25 90@100, 25 Bb. boxes_-_@05 Diamond, No. 0 _____- 4 90 : oe 0 NS Gi ise So 8C@90, 25 poxes_-@05% ea Mutton 04% —.? 70@80, 25 tb, boxes..@06 a 60.@50, 25 Ib. boxes--@06% Safety Matches = = Medium -------------- 03 BI oo POLISH Pure Ground in Bulk VINEGAR 50@60, 25 lb. boxes- _@07 Red Top, o Sbecs Gace 4 ih Eoor < 02 Blac ne, per doz. -___.130 Allspice, Jamaica __-__ @15 F. O. B. Grand Rapids tate. 25 16 bora. oary% =«Siene! Light, 5 ero. cs ¢ 40 Black Silk i dz.130 Cloves, Zanzibar _. @27 Cider, 40 Grain ______ 16 30@40. 25 Ib. boxes--@08% Facanelin oe doz. 125 Cassia, Canton —_--_- @20 White Wine, 40 grain__ 2v 3030, 25 lb. boxes__@12 ta Pork a easaoting Liquid = es So _____. @18 White Wine, 80 Grain 25 “os @iA . meq 2 ; . : Mustara CC @ 18@24, 25 Ib. boxes bes MULLER’S PRODUCTS PRES oe as i o 2 Liquid, per doz, 1 30 Mace, Penang ._..... @6s Macaroni, 9 oz. ___-_- Soo Shoulders . 501 06 Ri, aS ber doz. ---- 130 pepper, Black ei WICKING Spaghetti, 9 oz. ______ $66 Spares —..__ 05 Py ag! ppg id doz. 130 Nutmegs - —. @2 NG & per arene ........ 80 Hominy Elbow Macaroni, 9 oz. 2 00 Neck bones ---------- = Vaicanal. Ne dz. 280 Pepper, White _______. @25 No. 1, per gross _____ 1 2 Pearl, 100 Ib. sacks -- 3 50 Egg Noodles, 6 oz. _. 2 00 ‘Trimmings 22.0225... 04 Siavett - 2 e 10, doz. 1 3 Pepper, Cayenne @23 No. 4. UGE Gross - 1 5u . 5 fence. 6 oz. 2 00 on eo 3 00 Paprika, Spanish @29 pee 7 e exes 2 3u S¢g Alphabets, 6 oz.__ 2 00 “eerless Rolls, per doz, PROVISIONS Rochester, No. 2, so a Bulk Goods Barreled Pork SALT Rochester, No. 3, doz. 2 v0 Elbow Macaroni, 20 Ib. 4% Clear Back -__ 16 00@18 00 F. O. B. Grand Rapids Seasoning Rayo, per des — 15 Egg Noodle. 10 Ibs. -- 12 NUTS—Whole Short Cut Clear __. 15 00 Colonial. 24, 2 Ib. __.. 95 Chili Powder. 1% oz... 65 Almonds, Peerless ____ 15% eee oa ta ee 120 Celery Salt, 1% oz. so vied Brazil, large _-----___ 12 Onial: Tlodized 24-2 135 Sage. 2 oz. -..__..___ 8 DENWARE Fancy Mixed ________ He Dry Salt Meats Med. No. 1 Bblis. -___ 2 90 Onion Salt --------- 145 Baskets Pearl Barley Filberts, Naples __... 1g D S Bellies 18-29@18-10-6 Med. No. 1, 100 lb. bk. 1 00 Garlic ---------------- 135 B8ushels, Wide Band, 0000 ~----------------- 709 Peanuts, Vir. Roasted 6% ae Spec., 70 Ib. 100 Ponelty, 3% oz. ---— 3 25 we handidg 2 00 Barley Grits -------- 6 00 Peanuts, Jumbo _..__ Tyee aa ee ers Meat, 50 lb. 65 Kitchen Bouquet ---. 4 50 ae drop handle. Pca $50 Seegen 4 star —_ . . ie i ream Rock for ice Laurel Leaves ---—-- 20 Market, single handle 95 Pecans, Jumbo 40 Pure in tierces _-—___ 5 cream, 100 lb., each 85 Marjoram, 1 oz, ------ 99 Marker, extra 1 6U Pecans, Mammoth _____ 50 60 lb. tubs -_--advance % Butter Salt, 280 lb. bbl. 4 00 Savory, 1 oz. -------- 65 sSphnt, large 8 bu Walnuts, Cal. _.._. 13@21 50 lb. tubs -_--advance % Block, 50 Ib. --_______ 4g ‘Shwme 3 of, 90 Splint, medium —_____ 7 hi Sage Hickory _ 07 20 lb. paile ----advance Baker Salt, 280 lb. bbl. 3 80 Tumerci, 1% oz. ----- 65 Splint, spe" _ 6 6G mast) India) feo 10 ee 10 lb. pails _.__.advance % 6, 40 Ib.. per bale __.._—_- 93 . ~ mans a : Es lb., per bale ____ 1 00 . pails -__-advanc . BD . Ch Salted Peanuts Compound ieee o 63 oe 8 STARCH Barrel, 5 gal., each 2 40 Tapioca ne. Gy gene y Compound, tubs Poon Corn Barrel, 10 gal., each__ 2 53 Pearl, 100 Ib. sacks 7% °4 1 Ib. Cellop’e case 1 80 Kingsford, 24 lbs. _--. 230 4% to 6 gal., per gal. __ 16 Minute. 8 oz., 3 doz. 4 05 Powd., bags, per 100 2 65 Dromedary Instant -- 3 50 Sausages Argo, 24. 1 Ib. pkes. 1 52 a Shelled Bolnens oo 13 Cream, 24-1 _ 2 20 6 Pails monds. 0 39 iVGR 15 at. Galvanized ..__ 2 60 mae Goad io Spanish Wranicfort 15 F at. Galvani 436 iffy Punc 1275 1b. baga 5 Ore oe 20 r at. Galvanzed _____ 3 lu @ doz. Garton —-2.-_- 22% Wilberte - Veal 2 19 ORTONS Gloss . 12 at. Flaring Gal. Jr. 5 00 ‘Assorted flavors. Pecans Salted ________ 45 Tongue, Jellied _..___.__. 25 Ss Argo, 24, 1 lb. pkas. 152 10 at. Tin Dairy -____ 4 00 Walnut California _... 42 Headcheese -.---------- 15 ay ae - oe snl er : = rgo, 8 5 pkgs... 2 4 = Fre Gloss, 48. Ils —_ oo Traps FLOUR Smoked Meats lastic, 32 pkgs. ___- 55 Mouse, Wood, 4 holes_ 5 Vv. C. Milling Co. Brands MINCE MEAT Hams, Cer. 14-16 lb. 11 Tiger, 48-1 ---------- Mouse, wood, 6 cee ae ify White __._____. 5 10 None Such, 4 doz. ___ 6 20 Hams, Cert.. Skinned Tiger, 50 lbs. -------- 275 Mouse, tin, 5 holes -_ 6 Harvest Queen ------ 5 20 Quaker, 3 doz. case __ 2 65 16-18 Ib. 22 @1 Rat, wood 1 uw Yes Ma’am Graham. Yo Ho, Kegs, wet. lb. 16% Ham. dried beef Rae spring 1 00 6640 1 40 Knuckles = @23 svaue Mouse, spring ~.-.-.__ 20 California Hams ---.@09 Corn OLIVES i ee mae aso, Ne. 2s = & Tubs Lee & Cady Brands 7 oz. Jar, Plain, doz. 105 Minced Hams -_---- @12 Beco Run'c. 32. 26 2 40 Blue Karo, No. 5, 1 dz. 3 38 Large Galvanized ____ 8 75 Home Baker -------- 16 i aoe B, 04, 02. Blue Karo, No. 10 _. 318 Medium Galvanized __ 7 75 oz. Jar, Plain, doz. 195 Bacon 4/6 Cert. ---- o3 Five case lots 2 30 ee : AnIZeG -- ¢ (9 Cream Wheat ------ Quart Jars, Plain, doz. 3 © case ts ------- Red Karo, No. 1% -. 266 Small Galvanized —___ 6 75d Pan ak poe a ze Todized, 32, 26 oz. -- 240 Red Karo, No. 5, 1 dz. 3 64 3 oz. Jar, Stuff., doz. 1 15 Beef —oa 2.30 Red Karo, No. 10 ----- 3 44 8 oz. Jar. Stuffed, doz. 225 Boneless, rump ----@19 00 Washboards bas 10 oz. Jar, Stuff., doz. 2 65 Enna GEES = au 1 Gal. Jugs, Stuff.. dz. 2 40 BORAX i oe ee 25 Presto Mason ‘ Liver Tunis tala Yea imit. Maple Flavor Glass, single —________ 6 00 F. O. B. Grand Rapids Orange, No. 1%, 2 dz, 310 Double Peerles Beef 09 24, 1 lb. pack ees -° Cio 1 eee ee , . packages -- 335 Orange, No. 5. 1 doz. 474 Single Peerless ____ PARIS GREEN ss 30 48, 10 oz. packages 4 40 =a € OC One pint _..._____ 1 40 as 34 Pork 05 96. % lb. pack "46 Northern Queen -~-____ 5 bu Gne quart 20 $65 2) 23 > i a eames eames - oe 1D. paces —- Universal 1 25 Half gallon ---------- ee ee 30 Maple and Cane ee RICE Kanuck, per gal. --.. 1 50 Fancy Blue Rose __ 3 50 Wcomccewpene OOS Se - Fe ee tee FRUIT CAN RUBBERS PICKLES Pancy Has ________ 475 Bon Ami Pd., 18s, box 1 90 a ae ee ‘? Presto Red Lip, 2 fro. 5 weian ‘le ca. 6 th a a Grape Juice 17 in, Butter -------_ 18 ov Carton 2 70 : ae Sac ta 3 60 Welch, 12 duart case 4 4@ 19 in. Butter -__.__. 25 0 Presto White Lip. 2 = RUSKS_ Gecdaaa 166 ce 8 Welch, 12 pint case. 2 25 ero. carton —----_--- 76 Postma Biscuit Co. G a a 24 a SE Welch, 36-4 oz. case__ 2 30 Seat Small 10 ree, wer one tC ST ig tee se 6 Gauan 6 725 12 rolls, per case --_-120 Gola Dust. 12 Large 3 OE WRAPPING PAPER 18 cartons, per case__215 & ust, 1 rge Fibre, Manila, white__ 05 GELATINE 12 cartons, per case-_ 145 Golden Rod, 24 _-___- 4 25 ee hcl No. 1 Fibre —___ 06% Jell-o, S dom 9 55 La Frace Laun., 4 ds. 3 65 Pinta 3 Pacey a ce Buichers DF Eee 05% Minute, 3 doz. -------- 4 05 Dill Pickles a 8 40 Quarts, 1 doz, —...-. 4 30 Kraft -------------- Plymouth, White ---- 155 Gal., 40 to Tin, doz. -_ 7 60 SALE Mingo Ais 3 20 Half Gallons, 1 doz. 7 75 Kraft Stripe --------- 09% Quaker, 3 doz. ------ i oe Ce ee ten 1 te Bae. Me eae Gallons. each 25 32 oz. Glass Thrown -. 145 “ . Rub No More, 100, 10 5 Gallon cans, each -- 3 70 aan n nnn 85 YEAS K JELLY AND PRESERVES Rub No More, 20 Lg. 4 00 Magic. 3 ae . 70 Pure, 30 lb. pails ~--- 2 6vU , : “ SAL SODA Shostess Cleanser, 48, TABLE SAUCES Sunlight. 3 doz. _...... 2 70 Imitation, 30 lb. pails 1 60 Dill Pickles Bulk Granulated, 60 lbs. cs. 1 35 Oe OB 385 Lee & Perrin, large-_575 Sunlight, 1% doz. _--- 1 35 Pure, 6 oz.. Asst., doz. 90 - oe ps ~--------- a . Granulated, 18-2% Ib. ' Sani lush, 1 don. _. 2 25 Lee & Perrin, small_- ; e Yeast Foam, 3 doz. __ 2 70 Pure Pres., 16 dz 1 85 a) O00 packages ----------- 10 apono, ¢ doz. —__-__- 5 Gnpuer 2 aS 0 : ae Van 4 36 coe % Gok, 1200 30 00 Saou 106 18 on 6 40 Royal Mint a 4g Neate Poam. 1s dm, 1% Snowboy, ars 10 a2: —_ ‘ oo PS asnag. iste 3 75 Speedee, 3 doz. ~----- ho You, Oz Oz. 2 a JELLY GLASSES COD FISH Sunbrite, 50g —--_____ 340 A-1. laree 2. 4 75 YEAST—COMPRESSED % Pint Tall, per doz. 38 Peerless, 1 Ib. boxes 18 Wyandotte, 48s ------ 495 A-1 small 2 85 Fleischmann, per doz. 30 2 % Pint Squat, per doz. 38 PIPES Sob, 3 doz. in bx. 1 00@1 20 Old Kent, 1 Ib. Pure 25 Wyandot. Deterg’s, 24s Caner 2 on. 3 30 Red Star. per doz. 20 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg.. Detroit. How To Make Shoe Selling Profes- sional.* it | informa- - : j Trniter tion there are few stores 1n the United judge rightly from my States that aren’t in the red, and many there are wondering whether there is any hope for them to pull through, and so, as your President, I decided to devote my annual address to giving you such counsel, encouragement, and help that may be helpful to you, born from my own experience. If I can leave a message behind that will re- enforce your courage, your stamina, steadfastness, 11 ¢£ ] arded will feel greatly rewarded. your and your hope, I Without finding fault with our past performance, water t t is rich milk spilt that can- for that is over he dam, it not be recovered, might I observe that had we properly conducted our busi- ness on a proper mark-up basis, con- and not invest- serving our TeSOUTCCS, ed in the other man’s business, and stuck to our own lasts we would be in a more secure position to-« -day. those of who will remain to the that of service 1e shoe business, and avoid the prac- But, steadfast vou fundamental laws of good service, that is business, pro- fessional necessary in j + Ul and the destruc- tion of quality, with the mark-up that tice of price cutting is necessary to survive, will surely master their present troubles, and will ultimately be stronger and more re- sourceful, and establish more con- fidence in their community than ever before. Merchants that are earnest, that are sincere and pursue their business along these lines serve the people best. Deal- that have ideals to this effect de- rve to be known as master shoe men, ers se regardless of the prices of their mer- chandise, provided they play the grade of the | catering. consumer to they whom are Our net profits in the past have been too meager for the service neces- sound, racional, growing shoe business. Saty to conduct a The risks we have taken in Our earerness to Serve our customers too well have ruined our turnover, and have lost the mark- up that we thought adequate, for at the end of the had this profit in undesirable, out-of-date mer- chandise. season we This was the case in normal] times, For three years now we have had to face constant liquidation of the prices that prevailed in 1929. and here comes the depression. higher In this declining market, intense competition takes place, and in such competition it is impossible to hold the small profit jpat the retailers enjoyed in normal times. Now on top of that the shoe mer- chant had to face a depreciated inven- tory, season after season. Under these conditions no retail establishment, with very rare exceptions, could possibly show a profit. This statement I make boldly. *Annual address of President A. H. Geuting before National Retail Shoe Deal- ers Association at Chicago. MICHIGAN Let me observe that I believe the shoe business can, after all, be proud of the excellent manner in which it has behaved under these severe condi- tions. Furniture, jewelry, carpets and rugs are in even much worse condi- tion. Then, the business forced a quick liquidation in which we too, shoe are ahead of the banker and the real man, for in a general are all in the same boat. estate way we No one es- caped. In a general way I might say that have declined from the top in 1929 something like 35 per The United States Department of Commerce shows that the retail sales in the past three years have dip- ped from 40 to 50 per cent. on the aver- age. The reduction of prices, plus the units, has reduced the turnover the United shoes prices cent. loss in in the retail business of States about one-half. This embarrassing position, and makes your obligations more burdensome season When you contemplate this you cannot help but come to the conclusion that the most masterly mind, the best management, the hard- jen} places your overhead in an after season. est kind of work couldn’t surmount this handicap, so that no one here needs to make any apology for him- self. : “This doesn’t apply to the shoe busi- ness alone, it applies to all retail busi- ness. The question before us to-day is—what has the future in store for us? What shall we resolve to do to whip this depression? We could engage in a long discus- sion as to what the Government should do, what the financiers might do, what the bankers’ obligations are, but, after all, it comes down to each individual store, each individual business solving with such mental assistance generally as might be coming to us. A good doctor once told me _ that disease has within itself a cure, will cure itself, provided we as individual- its own problem, govern- every and so perhaps this depression ly do our job well. 1. I would advise every retailer to simplify his stock, to forget the exotic stvle mania of the past. Let’s rig our stocks with good practical proven lasts. Let’s limit this assortment as much as possible in tune with the fashions of the day. Let’s have plenty and widths, so that a profes- service, a conscientious service can be rendered. Let’s make of sizes sional up our minds to have a moving stock, rather than a big assortment that cannot be turned over. This is no time for ex- pansion. It is time to take care of and, if losses are evitable, to reduce these to the mini- mum, what we have, in- 2. You must keep reducing your overhead in line with your sales. Re- member that every dollar to-day is as forceful as $1.50 was in 1929. There- fore, a reduction to that degree is not burdensome in the light of what it buys. This applies to your own salary the salaries of your book-keepers and your as well as to your general help. clerks, 3. Perhaps the most embarrassing situation to the average retailer is the high cost of rent. Real estate has not been liquidated as have bonds, stocks, TRADESMAN January 25, 1 9: > De 9 o INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. LANSING, MICHIGAN Mutual Building Phone 20741 TRENGTH COMPANIES REPRESENTED HAVE Assets $65,931,787.14 Surplus $23,396,338.15 ERVICE Correct Insurance Coverage Engineering Advise AVINGS 1214% To 40% According To Classification of Property THE MILL MUTUALS AGENCY LANSING, MICHIGAN Mutual Building Phone 20741 DETROIT OFFICE Transportation Bldg. hone Randolph 0729 GRAND RAPIDS OFFICE Grand Rapids Trust Bldg. Phone 95923 Sie deserinwe & sais eet gil RADE LS a: January 25, 1933 MICHIGAN TRADESMAN 23 and commodities. Real estate is loath to take its losses. It hesitates to mark rents down to the reduced sales pos- sibilities of a store. So long as a mer- chant remains solvent they hope to collect, but no retailer whose sales have fallen nearly one-half can pos- sibly pay the rents on this basis, and inevitably he must fail. Every merchant interested in the welfare, the prosperity of this country must insist that these rents be marked down to the basis indicated, and this policy in the long run is to the inter- est of the landlord himself. When a landlord refuses to play his part in this reconstructive program you cannot blame an honest business man for go- ing through a receivership in order to enforce liquidation of his rent to a proper basis, for such action is rather constructive under present conditions, and should not be looked upon in the light of past business failures. 4. When you have succeeded in regulating your rents and your wages on the basis of present sales, there is no reason why this liquidation should not put your business again on a profit- able basis, for I do believe that our liquidation is complete to-day, and our troubles will be lightened by that fact. At least our inventories can now be taken on the basis of the present market; and outside of odds and ends and undesirable style merchandise we will not have to reduce them. Give your customers everything the market gives, but see to it that your mark-up isn’t disturbed. Let your customer share the full benefits of the splendid shoes that are being produced at reasonable prices, but do not dis- tribute these shoes at the expense of a proper mark-up. Your mark-up has always been too low, considering the professional service upon which a sound growing shoe business depends. Rather, learn to do your business bet- ter, more professionally. Do not get into the habit of merchandising shoes as handkerchiefs and potatoes are merchandised. Learn to increase your turnover, and by rendering profession- al service you can hold a good mark- up. In that lies salvation. In that there is growth, prosperity and de- pendability. Don’t suffer the illusion that a mark- up ever loses customers, that you have to meet every sale price advertised in the papers. Bad service is what loses customers. Whenever a manufactur- er’s product interferes with such a legitimate mark-up indicated here, drop ‘the line and secure merchandise that will produce the necessary net profit to your business. This I recommend for the good of the industry as a whole, for the good of the credit standing of the industry, for every retailer and manufacturer. 5. Of very great importance to your future standing in your commun- ity is your integrity. Do not deceive the public in quality. You are the pur- chasing agent for your community. It is your knowledge, your experience that the community must depend upon in your particular line. Give them the best the market affords, but don’t cheat them by exterior appearance, pretend- ing to sell shoes cheaper than the other fellow, because you can’t and you are only fooling yourself when you try. Grade your stocks to the consumer to whom you are catering, but don’t fool him on these grades. > > ___— OUT AROUND. (Continued from page 9) Atlantic & Pacific Tea Co., all three of whose principal brands have been sold at lower prices. Without men- tioning A & P, of course, Maxwell House says that the “new price level is solely the result of a decision to make available a high-grade coffee to millions of coffee lovers who have been influenced by pressure of economic conditions to use lower quality brands.” The Wholesale Dry Goods Institute recently wrote me for information concerning the unbusinesslike methods of the Simplicity Pattern Co., which is now located at Niles, Mich. I gave the writer all the information at my disposal and received the following reply: New York, Jan. 21—After canvassing our membership as to the status of their accounts with the Simplicity Pattern Co., it was discovered that there were not enough claims in the aggregate to make it worthwhile for us to take any action. We have asked our members to re- port to us any cases of dissatisfaction or unsettled claims, and as fast as these are presented we are taking them up with the pattern company. Some of these have been satisfactorily settled; others are still under consideration. We would not care to go outside of our own membership in the matter of adjusting claims of this character, but if you find a large number of re- tailers in your territory have claims which are unsettled, it might be worth your while to have these claims as- signed to you and bring suit for them. Wholesale Dry Goods Institute. I hardly think it necessary for any retailer to go to so much trouble or expense. These pattern contracts were made by jobbing houses which made a profit on the transactions. The job- bing houses should see to it that their customers are treated with the same degree of courtesy and fairness which the contract guaranteed. Unless the jobbers pursue such a course they are not deserving the continued confidence and patronage of their customers. John R. Wood calls my attention to the fact that he has conducted his Wood’s Guide for fifty-three years, which is a long time for anyone to be connected with a single publication. I distinctly recall the first issue of Wood’s Guide and the youthful ap- pearance of Mr. Wood when he was appointed General Traveling Passen- ger Agent of the D., L. & N. Railway. He has always been a prince of a fellow, but because of his muscular development I have never cared to engage in a fistic contest with him. E. A. Stowe. —_—_++>—__—_ Business of Its Own Motion Can Lessen Taxes. (Continued from page 12) conclude that Government “help” is a costly delusion—that we cannot do any job by running away from it—that nothing, after all, is “free.” When we reach that sane conclusion, we shall be in a fair way to “do some- thing” effective about taxation. Our best beginning—the task right under our hand—is as indicated: to do our own investigating, regulating, house cleaning. And at the moment, we have some heartening examples before amples of such true patriotism as must stir our honest pride. For one, the Veterans Justice Committee is made up of men who saw service in the kaiser’s war, none of whom has hitherto drawn on his bonus. Those men have now borrowed against their respective allot- ments to finance a campaign designed to abate the many glaring injustices and the gross favoritism which have permeated the administration of vet- eran affairs, to the end that our coun- try may be relieved of payments to- taling more than $400,000,000 annually to “ex-service men and their depend- ents who suffered no injury whatever in war.” us cx- That is the kind of thing we can en- dorse wholeheartedly, and we can con- tribute tangibly to such good work by emulating its spirit of self-denial of Government “services” to our business. Such process will end by saving us time, money and vexation as well as contributing to the public good—also help safeguard our remnant of com- mercial freedom. Paul Findlay. rr The Neighborhood Store—Compacts. Among the beauty goods, the com- pact is a reliable and staple seller. From the high school flapper to the smartly groomed grandma, gractically every lady must have her compact. The compact carries rouge and dry or loose powder. Now we know that ladies cannot get along without their powder, and that they must keep their powder dry. A good deal of this business goes to down-town specialty shops and de- partment stores. The neighborhood druggist seems entitled to some of it. This helpful dealer performs many services for his community. He is always on call, hurries sup- plies to the sick room on telephone orders, and will get up at night to fill a prescription or furnish medicine. Some of this business in staples ought to come his way. He cannot carry the immense stock featured by the down-town emporium. Still, he can carry some stock. There are two important which may assist him—stock standard sizes and to buy attractive patterns. These beauty goods sell largely on sight, and the ladies of the neighbor- hood are not going to overlook his window displays. Moderately priced goods make the safest stock for the up-town dealer. After all, they account for most of the sales. Refills, business. points too, bring in continuous This repeat business is another rea- son for handling compacts. It is not necessary to fill a large window with stock. On a square of crimson velvet, let us say, the neighborhood druggist ar- ranges a dozen attractive designs. This he can use as a compartment trim, flanking the assortment with other beauty goods. Different groupings may be arrang- ed, but it is a good idea to keep the compacts in the windows almost con- tinuously. And there should be a group display inside the store. What the girls see, they are apt to buy. So let them see the goods. Careful buying may cause the word to go around that the a more pleasing line of home store has goods than many more pretentious specialty shops. Keep hammering. Litle by in lime. little the community falls Compacts make acceptable gifts and excellent card prizes. That helps.——National Druggist. > -@ Tax Rulings on Soft Drinks. Three important cently been announced by the Tax De- partment with respect to tax on soft drinks. The following is a digest of these rulings. 1. Pure rulings have re- orange juice, lime juice, lemon juice, and grape juice, such as are sold at soda fountains as a bever- age and at restaurants as a part of a meal, without the addition of sugar or sugar and water, are still drinks, and subject to a tax of 2c per gallon. The same is true with respect to fruit juice packed in cans in ts natural state with or without the sugar. 2. On the other hand, tomato juice is not taxable, grape- addition of not being a fruit juice. : 3. Chocolate syrup sold to dairies or milk dealers for use in chocolate milk is subject to a tax of 6c per gal- lon. Where the syrup, or where a dairy produces its concentrated syrup is purchased and reduced to a finished or own fountain syrup for use in making chocolate milk, the dairy be- comes the manufacturer and is liable for the tax. i Shows New Combination Jewelry. Following the success of a brooch, which can be worn separately as two elips. a which new costume jewelry item can be used as Six separate pieces has just been introduced by a leading manufacturer. ponents All of the com- can be worn together as a necklace or a collar. When separated the individual parts can be worn as a The individual pieces are easily joined by means of connecting slots. with non-tarnishing bracelet, two clips, and brooch. The mer- chandise is set rhinestones in finish. The complete sets are priced to retail from $3.95 to $13.50. —___ 2 Ease is pleasantest after pain. metal of Phone 61366 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. MICHIGAN TRADESMAN January 25, 1933 GONE TO HIS REWARD. Accidental Death of W. R. Keasey, the Veteran Salesman. Wilbur R. Keasey, 74, retired coffee salesman and one of the best known traveling men in Western Michigan, was found dead of monoxide poison- ing early last night in the garage at the rear of his home, 558 Locust avenue, East Grand Rapids. Mrs. Keasey returned home about 5:30 and when her husband failed to appear about 6:30 she became alarmed and asked a neighbor to search for him. Mr. Keasey was found on the floor of his garage, the motor of his auto running, Dr. Simeon LeRoy, Mr. Keasey apparently had gone to the garage to get his auto and was accidentally overcome. The following biographical sketch of Mr. Keasey was prepared April 8, 1930. It was completely revised by Mr. Keasey and handed back to the writer with the understanding that it would not be permitted to appear in the Tradesman until after he had passed coroner, said away: Wilbur R. Keasey was born in the Chicago on the corner of Wabash avenue and Twenty-fourth street, Sept. 10, 1858. His father was a descendant from the Pennsylvania Dutch. His mother was a native of the state of New York. His school days were of short duration. He sold news- papers in Chicago right after the fire when they brought him $1 apiece. At the age of 13 he entered the employ of Willoughby, Hill & Co., the largest retail Chicago at that time. This was in the fall of 1872. His salary was $3 per week and an extra $3 per week for sleeping in the store. During the years he was with the firm he worked his way up to become a buyer in the hat depart- ment. In 1879 he entered the employ of Bell, Conrad & Co., an importing tea and coffee house, as a general salesman for Michigan. He covered the State, made his headquarters at Sweet’s Hotel and it seems when he got ready to enter the matrimonial state that he found he had occupied room 72 in the hotel for eighteen years, which is a somewhat unusual record. In 1897 he was married to Mss Helena Caroline Caulkins. He has a daughter, Frances, who is now the wife of Ran- dal Young, of Cincinnati. They have a boy 10 years old and a girl 8. Dur- ing the first part of Mr. Keasey’s mar- ried life they lived in the old home- stead on Charles avenue. Later on they built a new home on Locust avenue, in East Grand Rapids, which is now their present residence. Mr. Keasey was 38 years of age when he was married and in the meantime he had taken up but one fraternal rela- tion. He joined the Elks in the early days of the organization in Grand Rapids, but relinquished his connec- tion, therewith when he was married. He has always found his home the best place in which to spend his spare time. He attends the Fountain street Baptist church, Mr. Keasey has always stood first in the list of salesmen for Bell, Con- rad & Co., now W. S. Quimby-Bell- Conrad Co., since the second year that city of clothing store in he became connected with the house. It makes Mr. Keasey a pioneer with the concern, fifty-one years he has represented the firm in Michigan. For many years past he has given up sell- ing coffe to the trade and has devoted his entire time to the hotels and rail- roads of Michigan. He cherishes with peculiar veneration memories of past associates, all but one who are now dead, as follows: David C. Smith, of Chicago, the greatest grocery salesman who ever traveled. James R. Hayes, who was proprietor of a chain of hotels at one time and one of his most intimate friends. Norman Johnson, the well-known boniface of Sweet’s Hotel. Leland Hotel, Detroit, who is still active in the service. Mr. Keasey was a prince of a man in all that the term implies. He never spoke ill of a competitor, his house or his line. He never ceased to consider the rights of his customers, with whom he maintained pleasant relations to the end. He led a blameless life and faced his fate with poise, composure and happy expectation. —_—_+ ++ Some Results of Business Conditions. Not only because of reduced salaries and personnel, and inferior equipment, are firemen being handicapped by the depression. Here are a few more re- sults of business conditions to-day: Wilbur R. Keasey. J. Boyd Pantlind, of the old Morton Hotel. Van Est & Graves, of the old famous Cadillac Hotel, Detroit. Landlord Badger, of the House, Kalamazoo. Charles A. Brandt, the best known club manager in the country, who passed on while in charge of the famous E] Tovar Hotel, at the Grand Canyon in Arizona. R. P. Foley, well known at Charle- voix and Winter Park, Florida. The well-known Col. Billings, of Traverse City, manager of the Park Place Hotel. Likewise William J. Holden, later on manager of the Park Hotel. He has but few of the old school left to look back upon. One of them is W. J. Chittenden, Jr., of the Detroit- Burdick There are more vacant buildings. Tramps and children break in and start fires; fires in vacant buildings make more headway before they are discovered. Hundreds of thousands of tele- phones have been taken out. If there is no box alarm system or citizens are unfamiliar with box locations, the lack of telephones causes delays in send- ing alarms. Incendiarism always increases dur- ing a period of business depression. An increase in unemployed makes the crowds of idle onlookers at fires larger, hampering firemen at work. Buildings are not kept in as good repair as in normal times. This not only creates fire hazards, but is apt to cause injury to firemen working in dilapidated structures. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Preston D. Norton, managing direc- tor of the Hotel Norton-Palmer, Wind- sor (down-town Detroit), announced last week the appointment of John H. Lindsay as first asistant manager suc- ceeding the late William Schaible. The choice of Mr. Lindsay is a popular one with the American and Canadian trav- eling public with whom he has been in contact for many years. Although only 33 years old Lindsay has been in the hotel business since 1918 starting as page boy in the Royal Alexandra in Winnipeg. Before coming to the Nor- ton-Palmer he was associated with the Hotel London in London, Ontario, where he was chief clerk. Mr. Lind- say has been connected with the Nor- ton-Palmer for the past four years. A section of the Crowley Milner & Co., department store is devoted to a strictly cash basis business on the Cash and Carry plan. This innovation was started two weeks ago and, ac- cording to executives in charge, has been successful from the beginning and may become permanently established if the returns warrant. The cash and carry plan of the company includes all cash sales, no free deliveries, no dis- counts, no C. O. D.’s, no phone or- ders, no mail orders, new styles daily, any refunds or exchanges within five days of purchase. A delivery charge of 25 cents is being made on purchases where deliveries are requested. This departure will be watched by other department stores with interest. Rice & Ash, wholesale clothiers, 142 Jefferson, West, have added a line of men’s dress shirts which they will sell to the retail trade. The Michigan Wall Paper Co. will move from their present location at Bates and Larned to new quarters at 1460 Gratiot avenue, in the section where that street has been widened and the buildings remodeled recently. Marlene Hats, Inc., manufacturers of millinery, 1217 Griswold street, have leased the third floor of the building at that address, which will give them floor space aggregating 12,000 square feet. The Marlene company is one of the recent Detroit entries in the women’s hat manufacturing field and their ex- pansion has been a rapid one despite business conditions. The Better Business Bureau was un- successful in its charge against Harry H. Glick, proprietor of a watch repair shop at 200 Grand River avenue, when a local judge found him not guilty of false advertising. Glick advertises a watch repair service for sixty cents and many complaints were registered that the charges were in excess of the advertised Witnesses were obliged to admit that the extra charge was for service not mentioned in the advertisement. rates. All checks issued by Wayne county will be stamped “Buy American” it was announced by the county auditor this week. ——_2-+____ A jealous person is always in love, but it’s usually self-love. SS Epis : i i i + style backbones. MODERN CUTS OF PORK This is the fifteenth of a series of articles presenting modern methods of cutting pork which are being introduced by the National Live Stock and Meat Board.—Editor’s Note. CUTS FROM THE FRESH PORK LOIN (Continued) The previous article explained how to fashion the shoulder end cuts of the pork loin into the Another method of using the shoulder end cut is to convert it into country Backbones of this style, carrying considerable meat, are very desirable. Furthermore a lean strip of meat is left which may be made into attractive boneless chops. loin pork roll. Art. XV.—Cut 1 1. Saw across the ribs parallel to and about one inch from the chine bone. Art. XV.—Cut 4 4. The meaty bones which may be sold as Country Style Backbones. Art. XV.—Cut 3 Lift off the ribs, leav- ing on them a strip of meat about one inch thick. Slice chops from the boneless strip of meat. verted into pork tenderettes. Another way to use the boneless strip of meat is to tie two of them together to make a loin pork roll. Art. XV.—Cut 2 2. Draw the knife across the cut, leaving about one inch of meat on the backbone. S Art. XV.—Cut 5 The boneless chops may be con- TOW ..> or the STATE The important thing to remember is that it is not what a man leaves, but what his heirs actually receive, that counts. Our STATE ECONOMY PLAN drawn to meet your needs may be the solution of your problems. The State of Michigan has made everybody’s Will, and if you make no Will of your own, the distribution of your property will be made according to this law. Michigan’s plan will probably not suit you, as it is aim- ed at the average, and each individual has a different situation to meet You have the privilege of making your own Will. In any event, Will or no Will, your property pass- es through some Executor or Administrator. Under the Grand Rapids Trust Company plan, naming this Trust Company, as Executor and Trustee, you provide an organization experienced in handling hundreds of estates to carry out your wishes in every detail. You are assured a permanent institution always available and ready to act, with adequate responsiblity, backed by ample resources of money and management. GRAND RAPIDS TRUST COMPANY - (i E GUARDIAN ya Ley cas S|