ae ve ODS neta ORR nay + ag ONS MR ni, OM.» — + lari he tear erase nm Ae i EN CRE i a, oC 4S IV \ PF ad ( , (ra ON re PUBLISHED WEEKLY 4% 7 SPSS SR Fiftieth Year ie = = Se cy C2 3 yn) Ms (( (i: ee CG <\ Te e [LZ A a hy a wi SF) GSA § kere ai o re : NG Mays ‘ OA] Yi CG PNM ES A] oe eee Q = ING CEES E ULES a aaa aK DPVRE OLY Gz Les GRAND RAPIDS, WEDNESDAY, FEBRUARY SSS Pf Oe, Sp TRADESMAN COMPANY, PUBLISHERSE& Sk Sez 8, 1933 eH Lu) K Go as > ZF - ra | = As i ae IM Za > 18 33° AR one Sa Number 2577 NS PS CSIR, LIS 45 LSM ES MA Dy y cS rt KE 5 E> ) KS = LE 55 = y; iA = LE Dy ks y ie = KA oy = = ma ys i 4 = = LINCOLN THE FRIEND ., = = DI S A oo A king of men, a soul as tall a TH as truth, ES 5 A statesman far of sight, of RS = ° nen patience vast; KSA He drew his wisdom from the oo hoary past, = And yet his vision was as fresh — 4 as youth; = a He was a man of power, but to ze wy the end cA Was ever man more valiant as es a Friend? — A Friend who knew the bitter = pang of loss, eS yy Who felt the still increasing <= —y weight of care; SS — ’Twas not that he had lighter KA loads to bear, rd That he could take another’s — : heavy cross: 4 a Because his heart was kind, he = could not save ne a Himself from any cross his a friendship gave. = The ages shall bespeak wide = = fame for him a = Who saved his nation from the Pa 5 traitor’s curse; Te LY - His statesmanship shall call for cS bronze and gold MA His deeds to tell, his teachings — = to rehearse; = But. till the day when earth and — HA a life shall end, 4 = F ee The years that come and go IAS Ae shall call him Friend. KA Thomas Curtis Clark. ae r= lA Pl ict Py a Al fata \t ieatatt LA Pll ata a 3 KN Ps f , | | , | | f | {tl AL a | | | D < ( p aH | IN : iS 2 HT in aS and push Royal Desserts. They're fast- moving profitable items,’ writes an alert Eastern grocer. ““The consumer demand for Royal Quick Setting Gelatin Desserts . and Royal Chocolate and Vanilla Puddings is constantly increasing. And by getting behind these popular dessert items, it is easy to turn this demand, created through powerful advertising, in- to one’s store.” Give Royal Desserts your very best mer- chandising efforts and you, too, will find them the most profitable dessert items on the market. For, besides regular profits, you ll gain all the advantages of the famous Standard Brands merchandising policy under which they are sold. These are — frequent deliveries; small, well- regulated, fresh stocks; small investment; speedy turnover . . . and QUICK PROFITS! ROYAL DESSERTS Products of STANDARD BRANDS INCORPORATED Why Sacrifice Profits? It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same Price Today As 42 Years Ago 25 ounoes for 25c we have established the price—created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our Government Cras We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe-in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. cil Pires copie = pe DP tie Maa AM Wiis iii: tt pestis, Nasi.” SPR aes ihe 8 Ae Ap RG AR scare ~e ne i wsitae. 1 ea. ESS ES LDS Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente zach. Extra copies of : urrent issues, 10 cents; issues a nonth or more old. 15 cents; issues a year or more wld, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Monopoly Is Death To Liberty and Independence. Another Thomas Paine is needed in this Nation to arouse the people as to the causes and impositions from which they suffer. No man did more to kindle the flames of democracy and to defy the “divine rights of kings.” Tom Paine was an outstanding exponent of the rights of man and his influence in England, France and America, had much to do in advancing human liberty. Though he was imprisoned abroad, he later came to this country and with his facile pen did much to stir the colonists to war for independence and served as a private during the Revo- lution. After a hundred and fifty-six years of self-government, we find again the rights of men seriously in jeopardy. The machinery of government and business fails to function, for the rights of men to make an honest living for themselves and families. Thus millions are out of employment and other mil- lions are in distress. The fundamental principles laid down in our National constitution fail to “promote the gen- eral welfare,” “to establish justice,” “to insure domestic tranquility,” etc. It is evident some power, either out- side or within our Government, seri- ously interferes with its equitable op- eration; a power often described as the “invisible government.” When we see mountainous wealth piled up by a few and millions in distress, what bet- ter evidence do we need to know something is wrong. When statistics show that some five hundred citizens control over ninety per cent. of the National wealth and income, naturally we find the business world out of eco- nomic balance. Students of history realize that through the aid of science, the world has progressed more in the last one hundred years than in the previous five thousand. The rights and _privi- leges of mankind have broadened. Science has placed within reach of the common people many conveniences and comforts formerly enjoyed only by the rich. here, but the privilege to work and earn them is withheld from millions. Greedy wealth denies them this privi- All these good things are lege. It is their enemy and _ has notoriously deceived the people and through control of Congress and legis- latures has secured the enactment of special privilege and unjust laws. This has created a system whereby wealth gravitates quietly to the coffers of the few. This has produced an oligarchy of wealth, which dictates the action of the Government in both National and international affairs. Common sense shows that greedy wealth is most responsible for this and preceding depressions and panics, None have ever come from famine or pesti- lence. These troubles are the result of our ignorance or failure to enforce our constitutional rights. What we need most is fearless leadership to clean the “Augean stables” of special privilege laws and to remove graft and corruption from the halls of Congress and legislatures. Furthermore, great wealth should be compelled to make restitution to the Government, there- by returning for the benefit of the people, what it has unjustly taken from them. Several decades ago monopoly in business appeared and our statesmen enacted the anti-trust laws to protect the people from extor- tion. Small merchants and tradesmen were ruthlessly forced out of business through cut prices. This octopus cut the price of its product in one com- munity and raised it in another. It was brought into court and indicted upon many counts, for which it was con- victed and heavily fined, but never paid. A compromise was fixed up and it agreed to cease being a monopoly and to sell off its subsidiaries. How- ever, it continued to expand, though more stealthily, until it is now ‘the greatest monopoly of all time. It not only dominates the market for oil and gas, but it has entered the banking field and controls the two largest banks in the world, located in New York. In order to find use for its rapidly increasing surplus, it has en- tered many other lines of business, in- cluding the greatest of food and drug chain stores. It has also entered the manufacturing of food products, which touch practically every home in the land. This is but one of many other great monopolies which are bleeding the American people white. Well may we ask, what has become of the American spirit of our fore- fathers? We have permitted a still greater monopoly of wealth to dictate our financial system, to control the action of the U. S. Treasury, the Fed- eral Reserve System and Congress. No greater power was ever wielded by king, monarch or despot. As long as the dollar is made God and kept above the rights of man, just that long will we suffer from extortion. Monopoly is death to liberty and independence. It makes vassals and hirelings of the people. It destroys the God-given rights of youth, by restricting oppor- tunities to enter business as independ- ent merchants. If it is permitted to continue its present course, a few giant chains will dominate the entire busi- ness of the Nation and youth can only hope for a job. How long, Lord, oh how long, will we permit this advance into industrial bondage? In the great city of New York, there is now being built a “city within a city.’ A master craftsman of great wealth, garnered from the American people and other peoples of the world, decided to outdo all the magnificence of past kings and royalty. Twelve acres on famous Fifth avenue was ac- quired for the site. It was covered with over two hundred costly build- ings, which have been removed. In this place there is to be erected the most gorgeous theater, the largest museums, the greatest office buildings of all time. Everything entering into the building of this modern Babylon and its furnishings is the best the world can supply. It, no doubt, will be a great show place and will attract millions to view its grandeur. It re- minds one of the palaces of ancient kings and princes in the days of Nebuchadnazzar and the dynasty of the Pharaohs, who erected the great pyramids for their aggrandizement. The fabulous wealth of these ancient rulers was but a “drop in the bucket” to what is amassed to-day. In replying an appeal to the queen, Marie Antoinette, for bread to feed the starving people, just before the out- break of the French revolution, she mocked their suffering by saying, “if there is no bread, give them cake.” So in this, the richest Nation in the world, millions plead for work that they may feed themselves, others are possessed of billions. Even though the business of the Nation is prostrated, thousands of banks forced to close, thus placing the life of the Nation in danger, great wealth is blind to the facts. Instead of going to the aid of the Government and the people, it has for them only more interest bearing bonds to increase the tax load. While our forefathers paid the price and se- cured for us liberty, justice and equal opportunity, greedy wealth has largely robbed us of them. Such is the his- tory of great wealth all through past ages. Again we need an aggressive leadership to stir us to action. We need a revolution throughout the Na- tion, but we want it a peaceful revolu- tion at the ballot box. Industrial slav- ery is no more to be tolerated than human slavery. As long as big busi- ness controls our monetary system _and legislation, we cannot be free. E. B. Stebbins. Number 2577 Gabby Gleanings From Grand Rapids. The big dairy show at the civic auditorium this week has the largest exhibit of implements, appliances and supplies ever shown in this city. The exhibitors are very happy over the ar- rangements provided for their con- Partitions are in place when they arrive and settees, venience and comfort. chairs and tables are furnished without charge by the auditorium management. Every convention the exhibitors have attended heretofore has forced them to lease these accessories from local furniture and carpet stores. They are already talking about wanting to come to Grand Rapids again next year for the fiftieth convention held by the or- ganization. Ira F. Gordon, the expert pump salesman, has returned from a tour of four weeks through North and South Dakota and Iowa, where he witnessed several sales of farm property because of default in the payment of taxes. He says the circumstances were tragic in all cases. He and his wife left early this week for St. Petersburg where they will bask in the Florida sunshine for four or five weeks. James Kik has engaged in the gro- cery business at 903 Cherry street. The stock was furnished by Rademaker & Dooge Co. Kierstead & Swift have opened a new store under Red and White aus- pices at 1167 Madison avenue. The stock was purchased from Lee & Cady. Mr. Kierstead will continue his regu- lar store on Jefferson avenue. The Michigan Mercantile Co., Mor- ley, has changed to Red and White auspices. ——__--.__—_ Balances Store Traffic. A store found that three out of four customers, on entering, Departments on every turned to the right. the right-hand side of the store re- ceived most of the attention, while just as important departments on ‘the opposite side were almost without cus- tomers. To equalize store traffic, the center fixtures were moved six inches to the right, reducing the width of the right-ahnd aisle and widening the one to the left. The results were instantaneous. The first day after the change, 75 out of 456 customers turned to ‘the left on entering the store. Customer circula- tion was well-balanced. All depart- ments received equal consideration. The explanation is that customers un- consciously follow the path of least resistance—the widest aisle—on enter- ing any store. The fact that the left- hand aisle—on entering—was wider, offset the former tendency to turn to the right. ———__>+ > —___ Noise may not mean much, but it’s the squeaky wheel that gits the grease. Lines of Interest To Grand Rapids Council. The February meeting of No. 131 will be recorded as one of the = star meetings of the year. The pot-luck supper was a complete success under the supervision of Mrs. Selby Miller And did the members and their friends feed them- and her able assistants. selves? The answer is they did, with the exception of Harley Lovell, who brought his own dinner carefully wrap- ped in cellophane and consisted of only Un- fortunately, he is on a strict diet and a small package of dry toast. he followed his instructions to the let- ter, but he made some strong promises as to the food he would consume on a similar oceasion, after the days of the diet. Ray L. Grand Rapids branch of the Interna- Badgley, manager of the tional Harvester Co., had a serious ac- Detroit He was riding in a taxi- collided with an- cident when in about two weeks ago. cab and the driver other car, throwing Mr. Badgley al- most through the front window of the taxicab in which he was riding. He was taken to the hospital, where sev- eral bad cuts on his head and face were given treatment. Every one the meeting were very glad to see Mrs. Harry Nash present at with us again. She has been il for more than a month. At the February meeting it is one of the duties of the Senior Counselor to appoint an auditing committee to records of the The committee John B. Wells, Raymond J. audit the books and Secretary- Treasurer. this year consists of chairman, assisted by Shinn and Thomas Fishleigh. Since the writer has been a member of 131. no error has been found in the office ot Secretary-Treasurer. The audit is one of the requirements of the con- stitution of the order. he cat rm 2 with = sur- j prises. One of the first ones was the appearance of L. F. Allen with wite and daughter A few vears ago Mr MICHIGAN The big party has been launched and the engineer is none other than the fully experienced, tried and true, L. V. Pilkington. This is an and has been held for the past thirty years. It is always held the evening of the day of the annual meeting, which is the first Saturday in March. The date this year will be March 4 and the general plan of proceedure will be the annual affair same as followed last year. For a long period of years it seemed that a ban- quet was necessary, but in this chang- ing world, a better plan was developed. Instead of the hectic rush to arrive at the banquet room on time, we refreshed ourselves at home, and at 8 o’clock a reception is tendered the new officers and very brief talks made by the men who direct the Council for the ensuing year. At 9 o'clock dancing in the large and beautiful ball room of the Moose Temple, cards, bridge, and five hundred for those who preferred cards, in the smaller lodge room, and buffet lunch served by the Ladies Auxiliary at 10:30 This will be the general plan Duin’s p. m. of the annual party this year. seven piece orchestra will furnish the music. A door prize will be given to the one holding the lucky ticket; also a first and second prize in bridge and five hundred. You are invited to par- ticipate in all this entertainment and small cost of 40 cents per person. Further details will be announced later. merry-making for the In planning and conducting this party, Mr. Pilkington will be assisted by the following members and their e {r. and Mrs. Joseph McLaughlin. Mr. and Mrs. Walter E. Lypps. Mr. and Mrs. Abraham Bosman. Mr. and Mrs. L. F. Kuchne. Mr. and Mrs. Thomas Fishleigh. Mr. and Mrs. L. L. Lozier. The first will be held in the parlors of the Her- meeting of the committee kimer Hotel next Saturday at 2:30 p. m. One of our loyal member, Alfred DeHaan, who covers Grand Rapids and trade territory in the interests of Del Monte Co., has been exceptionally generous with his fine Del Monte cof- fee and his time in helping to prepare same for serving. The Council recog- nizes and appreciates his co-operation and takes this method of thanking him. In the social part of Ladies Auxil- Mrs. ] cco. ‘ deninictrative aqministrative ine Caii o enna 4A: Ame rent aii co some iCai cplling again WW — : Sein & again. 11 Was onterrmng with TRADESMAN the largest manufacturers of electrical supplies in America include as a part of their salesmen’s regular work to call on officials in cities and encourage their making improvements at this time. These improvements to be financed through the R. F. C. or other financial channels. If improvements are not made and work is not available, there seems to be nothing ahead for the arti- san and the laborer but the dole—and that is scarcely the American way of doing things. The Council was augmented by the addition of three members, two by transfer and one by reinstatement. O. J. Feldhaus, 37 Campau avenue, Grand from Buckeye Cinennati, Ohio; 814 Kalamazoo Rapids, transferred Council, No. 75, George A. avenue, transferred from Battle Creek Council, No. 253, and Charles T. Com- den, 813 Lake Drive was reinstated. A number of Walter S. Lawton called at his home last Sunday to join him in celebrating another an- niversary of his birth. That you may appreciate the fact that Mr. Lawton Frye, of friends is a very young man it is only neces- Sary to recall that his employer, at Lansing less than two years ago, stated at a complimentary banquet to Walter that he had served his company faith- fully and well for the past thirty-three years and his position with them was secure for the next thirty-three. He whose position is secure for the next thirty-three years is to be congratulat- ed. Mrs. Robert E. Groom baked and presented a most extraordinary birth- Bridge indulged by those present, and first prize was won by Mrs. Harry Nash and the second by Mrs. Walter E. Lypps. Gilbert H. Moore, who served the best interests of the Rudy Furnace Co., as representative in Michigan for day cake. was announced that he He will utilize his vears of experience in heat- problems. His several vears, has is now in business for himself. ing and associated services will be available as consulting Much progress has industry and Mr. heating engineer. been made in this Moore is fully qualified to advise or to installation of superintend the new D ystems of heating or heating units. It is now practical to have the air in your home washed and the correct amount of humidity to promote health. Heating a home now is on a scientific basis. The guess-work has been eliminated. tion which has made. large strides in the progress of proper heating. Very glad to report that Mrs. Henry days in who spent several Biodgett hospital, has fully recovered — 1er health. Pringle, now ‘urnace Co., at FT » on5 993 sa —T Hamm ond, fas been assigned a much rritory and additional responsi- h as this is a promotion the members of 131 oc on nis opportunity Dan representative in Motor Works of M. Viergever, : February 8, 1933 Lansing, has been transferred to Buf- falo, N. Y. He will have charge of promotional work among retail sales nO, Murphy, former Lansing Zone man- ager, is now Buffalo Zone manager, and Mr. Viergever was pleased at the opportunity of joining his former di- rector. Dan’s new address is 1100 Main street, Buffalo, N. Y. : Mr. and Mrs. Joseph McLauchlan, after an absence of eight years, which were spent in Detroit, have returned to Grand Rapids and will make this city their future home. They will be re- membered by the older members as being quite active in the affairs of the Council when in this city. “Toe” is in the promotional department of the Arctic Ice Cream Co., a branch of the National Dairy Corporation. They will reside at 944 Elliott street. The Council is very happy in welcoming them back to Grand Rapids and feel assured that they will be quite active again in fu- ture activities of the council. It was certainly fine to see so many old time members present at the last meeting. Among those we recall hav- ing met during the evening are Harley E. Lovall, Joseph McLauchlan, Harry =. Parrish, John E. Ford, Chester Youngs and James E. Malloy. John B. Olney, prominent in team managers in the Buffalo zone. a work in business, introduced the fol- lowing resolution, which was imously adopted: unan- , Whereas—This country during the past two or more years has been flood- ed with foreign made merchandise, much of which is quite inferior to that produced in America and frequently sold at prices below a living wage for factory workers; and Whereas — Hundreds of salesmen now idle will again be calling on the manufacturers and retailers when the American public will give preference to merchandise made in therefore, be it Resolved — That we, members of Grand Rapids Council, No. 131, United Commercial Travelers of America, will insist on American made goods when individual needs; America; for our and be it further purchasing Resolved—That we will use our best efforts to aid in the sale or purchase of Made in America merchandise and that we on occasion speak of our own as “American Made”, believing that in so doing all lines of American wares industry will be benefitted. Official Reporter. +> Accessory Orders Show Gain. Orders for accessories have con- tinued to show a progressive increase in the market here, the volume com- paring well with the initial Spring business in ready-to-wear. The early been consist- bel that Ih; } Ay consumer interest in this merchandise demand for blouses has ently good, reflecting the belief will show a gain over a year ago. The 2 Bear 45 } : call for millinery has been growing, with the trend toward mannish effects ‘notably strong. Novelties in costume jewelry have been actively purchased, with combination pieces meeting with Interest in neckwear has been marked. strong favor. Se ~e ieee _ February 8, 1933 Official Program of the Michigan State Convention. Tuesday, Feb. 14. 11:45 a.m. Salvation army band concert. 12 M. Mess call. Invocation: Wm. Moore, Detroit. President’s complimentary luncheon. 12:55 p.m. Introduction of past pres- idents. 1 p.m. Assembly Call—opening exer- cises. 1:05 p.m. President’s address. a :20 p.m. Campaign strategy, E. B. Gal- laher, Treas., Clover Mfg. Co., Pub- lisher Clover Business Service. (05 p.m. The Fight for Economy in Government, Geo. V. Sheridan, Man- ager, Ohio Council of Retail Mer- chants. bo bo :-40 p.m. The Association Attack on Taxes, C. L. Glasgow, Nashville. ww p-m. Awarding attendance prizes— Recall. The Association Arsenal Civic Auditorium 9 am. Opening. 12 M. Closing. 3:05 p.m. Opening. 9 p.m. Closing. Meet your friends among the ex- hibitors. Get acquainted with the new exhibitors Say it with orders. Entertainment. 9 p.m. Reception and dance, Pantlind Hotel ball room. Admission by badge—be sure to register. Wednesday, Feb. 15. 9 a.m. Assembly call—Singing. - 9:15 am. Who Goes There—Friend or Foe, presentation of report on utility competition, J. Chas. Ross, Kala- mazoo. 9:40 a.m. Open discussion of Commit- tee report, led by J. Chas. Ross and John AL Kert. 10:30 a.m. Weak Points in Our Line, What was discovered in shopping over fifty hardware stores. Presented by H. W. Bervig. 11 a.m. Open discussion. 11:20 am. The Big Push—salesman- ship in 1933 by a master salesman. Howard A. Coffin, President, White Star Refining Co., Detroit. 12 M. Awarding attendance prizes. Clerks’ Night—No Owners Admitted. (Meeting in Concert Hall) :-45 p.m. The Man Behind the Gun, Rivers Peterson, Editor, Hardware Retailer. Discussion. NI 9 p.m. Adjournment. The Association Arsenal Civic Auditorium p.m. Opening. 10 p.m. Closing. to 10 p.m. Open House and Ladies’ Night. 9 p.m. Prize drawing for ladies. Say it with orders. Entertainment For the Ladies p.m. Bridge luncheon at Woman's City Club, 254 Fulton street, East. Meet at 12:45 on the mezzanine floor, Pantlind Hotel. Admission at Wom- an’s Club by badge. 7 to 10 p.m. Ladies’ Night at Exhibit. Be sure you deposit your ticket for prize drawing at 9 p.m. Thursday, Feb. 16. 9 a.m. Assembly call—Singing. 9:15 a.m. Red Cross or Double Cross, Veach C. Redd, member National Price Competition Committee. (Look = — MICHIGAN over the merchandise purchased from competitive sources.) 10 a.m. Open Discussion on _ Price Competition, led by Herman C. Dignan and W. C. Judson. You've been talking about price competition. Here’s your opportunity for a full discussion. 11 am. Rallying ’Round the Flag, Rivers Peterson, Editor Hardware Retailer. 11:40 a.m. Election of officers. 12 M. Awarding attendance prizes. The Association Arsenal. 1 p. m. Opening. 7 p.m. Closing. Look over list of specials in conven- tion daily. Get ideas on display and selling from the exhibitors. Every one of them has ideas you can use in your business. They'll be happy to talk to you. Say it with orders. Entertainment. 2 p.m. Theater party for the ladies. Meet at 1:45 on the mezzanine floor, Pantlind Hotel. Admission by badge. 8:30 p.m. For Everybody—The Vic- tory Celebration, Concert Hall. Civic Auditorium. No banquet — every- thing free. Special entertainment be- fore dancing. Entertainment between dances. An evening long to be re- membered. Friday, Feb. 17. 10 am. Assembly call—Singing. 10:15 a.m. Forward March, Fred J. Nichols, Manager, Merchants Service Bureau, National Cash Register Co., Dayton, Ohio. Listen to this na- tionally-known speaker. He is force- ful, dynamic and plain speaking. His talk will bring a fitting climax to the week. 11 a.m. Reports of committees. 11:20 a.m. Discussion and action on committee reports. 11:45 a.m. Awarding attendance prizes. The Association Arsenal. 8:30 a.m. Opening. 1 p.m. Closing. Place your last orders. Invite the exhibitors to be with us next year. —————— Charity By Encroachment. Kalamazoo, Feb. 6~—- The whole world is in a fantastic whirl. Everyone has a program—for the other fellow to pay for. Every city is trying to get a patch of ground for the unemployed to grow potatoes and vegetables. And still they yell, help the poor tarmer. That is charity by encroachment. Some well-meaning manufacturers sell gro- ceries and meats to their help at cost, then wonder why banks, wholesalers and retailers go into bankruptcy. More encroachment. Can’t charity be met by each county and state by those who are employed without such encroach- ment? M. Calder. ee Bright Outlook For Neckwear. Orders for women’s neckwear are reaching the primary market in stead- ily increasing quantities, Both because of the vogue for suits and the favor- able influence of the Victorian styles upon neckwear, the outlook is said to point to one of the best seasons in years in this merchandise. Scarfs, collar and tie sets and detachable fur trimmings lead in the types which are favored. The use of detachable fur effects on both coats and suits is most marked. TRADESMAN Replan Your Estate to Meet ss the New Conditions Never before have executors had so many difficult conditions to meet, and unusual problems to sort out and skilfully handle. Today we have increased estate taxes to reckon with. Securities to manage in abnormal markets. Real estate to sell, rent, and handle under greatly disturbed circumstances, and other unusual questions ... all calling for clear thinking and careful action. When your own estate comes up for settlement our past and present experience as executor should prove invaluable for your heirs. Weinvite you to consult us on prac- tical estate plans that take present conditions into full account. 4 tHe MICHIGAN TRUST co. GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN MOVEMENTS OF MERCHANTS. Cadillac—The Cadillac Lumber Co. has decreased its capital stock from $125,000 to $58,973. Lansing—The Central has decreased its capital $400,000 to $200,000. Ironwood—The Davis & Fehr Co., dry goods and millinery, has changed its name to the Davis Co. Grand Rapids—The Riverside Lum- ber Co., 1201 Monroe avenue, has de- creased its capital stock from $75,000 to. $40,000. Grand Rapids—The Verhey Lum- ber Co., 640 Leonard street, N. W., has decreased its capital stock from $100,- 000 to $50,000. Kalamazoo—Building Materials, Inc., 230 East Kalamazoo avenue, has in- creased its capital stock from $100,- 000 to $150,000. Grand Rapids—The Evans & Ret- ting Lumber Co., 707 Wealthy street, has decreased its capital stock from $150,000 to $50,000. Petoskey—Reinhertz Style Shop is conducting a closing out sale which will be concluded Feb. 11. The store wii! re-open May 1. Hamtramck—Friedman Bros., Inc., 9519 Jos. Campau avenue, retail fur dealer, has decreased its capital stock from $50,000 to $10,000. Kalamazoo—Gilbert W. and Minnie H. Adams have engaged in business at 109 North Burdick street under the style of Gilbert’s $9.90 Store. Detroit—The New Deal Cafeteria Co., 2201 First National Bank building, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit— The Copeland Michigan Co., 2567 West Grand Blvd., has been incorporated with a capital stock of $5,000, $4,500 being subscribed and $2,250 paid in. Cadillac—G. D. Churchill has sold his restaurant equipment to Wesley Cowan, of Detroit, who will continue the business under the same style, the Hamburg Inn. Flint—The Flint Wholesale Grocery Co., 716 Harrison street, has been in- corporated with a capital stock of $20,000, $1,900 of which has been sub- scribed and $1,000 paid in. Detroit—The Kramer Waste Ma- terial Co., 9588 Greeley avenue, has been organized to deal in rags, iron and paper with a capital stock of $2,- 000, all subscribed and paid in. Portland—The Willard Motor Co. has merged its business into a stock company under the style of Willard & Green. Inc., with a capital stock of $5,000, all subscribed and paid in. Alpena—N. J. LaLonde, 59, retail dealer in shoes, died suddenly at his home. He conducted a shoe store in the Culligan block, South Second avenue the past thirty-four years. Ann Arbor—Wild & Co., 311 South State street, dealer in clothing for men, has merged the business into a stock company under the same style with a capital stock of $10,000, all subscribed and paid in. Detroit—Fenmode, Inc., 6506 Wood- ward avenue, dealer in wearing ap- parel for women, has been _incor- porated with a capital stock of $5,000, $1,000 of which has been subscribed and paid in. Trust Co. stock from MICHIGAN Lansing—The Roberts Wall Paper & Paint Co., is now located at 318 East Michigan avenue. L. A. Roberts, proprietor, has been identified with the wall paper and paint business here for the past ten years. Hersey— The Hersey Marketing Ass’n., Inc., has merged its business into a stock company under the same style with a capital stock of $50,000, of which $24,400 has been subscribed and $2,440 paid in. St. Joseph—The Berrien Packing Co., has been incorporated to buy, store, sell and preserve fruits, with a capital stock of $40,000 common and $10,000 preferred, $20,000 being sub- scribed and paid in. Detroit—Switken’s Variety Stores, Inc., 4401 24th street, has merged its business into a stock company under the same style with a capital stock of 50 shares at $100 a share, $5,000 being subscribed and paid in. Cadillac—J. M. Mattison, formerly connected with the Widgren Market, has purchased the grocery stock and store fixtures of John Bell and will ‘continue the business at the same loca- tion on Haring street. Mt. Clemens—Adeline’s, Inc., 37 North Walnut street, dealer in ready- to-wear apparel for women, jewelry and furs, has been incorporated with a capital stock of $5,000, $2,000 of which has been subscribed and paid in. Bad Axe—Wm. T. Collon & Co., undertaker and dealer in furniture and household supplies, has merged the business into a stock company under the same style with a capital stock of $12,000, all subscribed and paid in. Hamtramck — Louis Margolis has merged his furniture business into a stock company under the style of the Margolis Furniture Co., Inc., 9207 Jos. Campau avenue, with a capital stock of $6,000, all subscribed and paid in. Detroit—Israel Schwartz, 2465 Rus- sell street, dealer in sugar, nuts, dried fruits, etc., has merged the business into a stock company under the style of I. Schwartz, Inc., with a capital stock of $5,000, all subscribed and paid in. St. Ignace—Quay Bros., Inc., dealer in petroleum products, road oil, auto accessories, etc., at wholesale and re- tail, has merged the business into a stock company under the same style with a capital stock of $20,000, all sub- scribed and paid in. Ishpeming — Antoine Dobbs, pro- prietor of the Garfield Hotel, First and Pearl streets, died in the hotel Feb. 5, following an illness of a few days, of pneumonia. Mr. Dobbs, who was 79 years of age was born in New York and had lived in Ishpeming over fifty years. Detroit—The Samuel Salasnek Est., 912 Napoleon street, wholesale and retail dealer in sea foods of all kinds, has merged the business into a stock company under the style of the Salas- nek Fish House, Inc., with a capital stock of 2,000 shares at $10 a share, $20,000 being subscribed and $1,000 paid in. Allegan—Mayor Joseph F. Mosier made the statement Tuesday that the loan for $335,000 to complete the dam project from the R. F. C. has been temporarily held up. This news was brought here and given out Tuesday TRADESMAN by Attorney Clare E. Hoffman, who returned from a trip to Washington, where he had a conference with the R. F. C. Mr. Hoffman stated he was told representatives of the Consumers Power Company had told the Com- mission Allegan could not secure 50 per cent. of the current to be generated by the municipal dam from Allegan patrons. Mayor Mosier states that blanks will be printed and a canvass made among Allegan citizens and hopes when this is completed the de- sired showing can be made to secure the necessary loan. According to Mayor Mosier $231,000 have been spent on the dam project, $185,000 be- ing a bond issue and the balance paid out of the city treasury. The city still has $39,000 to pay for flowage rights. It is up to the property owners of Allegan to make their wants known by signing the blanks. Manufacturing Matters. Detroit—The Wayne Bedding Co., Inc., 3139 Beaubien. street, has been in- corporated with a capital stock of $1,000, all subscribed and paid in. Muskegon—The Hillsa Co. has been incorporated to manufacture and deal in goods and wares with a capital stock of 1,000 shares at $10 a share, $1,000 being subscribed and paid in. Detroit—The Riordan Machinery Co., 2233 Tuxedo avenue, has been or- ganized to manufacture and deal in machinery with a capital stock of $25,- 000, $13,000 being subscribed and paid in. Detroit—Zea, Inc., 269 East Vernor avenue, has been organized to manu- facture and sell soap with a capital stock of 500 shares at $10 a suare, $5,000 being subscribed and $1,000 paid in. Detroit— The Nu-Iz Corporation, 9715 Burnette avenue, manufacturing laboratories, medicinal preparations, has been incorporated with a capital stock of $20,000, $18,000 being sub- scribed and pad in. Detroit—The Hebrew National Gro- cers Co., 11390 Broadstreet avenue, has been incorporated to act as manu- facturer’s agent, distribute foods, etc., with a capital stock of $1,000, all sub- scribed and paid in. Grand Rapids—The Sterling Sweep- er Co., 500 Michgan Trust Bldg., has been organized to manufacture and deal in carpet sweepers and vacuum cleaners with a capital stock of $4,000, all subscribed and paid in. Detroit—The Electrical Industrial Manufacturing Corporation has been organized to manufacture and sell electrical appliances, etc., with a cap- ital stock of 50,000 shares at $1 a share, $1,000 being subscribed and paid in. Grand Rapids—The Michigan Brew- ing Co., 26 Michigan avenue, has been organized to manufacture and sell at wholesale non-intoxicating beverages with a capital stock of $650,000, $166,- 000 being subscribed and $1,000 paid in, —_+-2>____ How Miami Looks To a Muskegon Man. Miami, Feb. 4—In 1849 an element called gold was discovered in the sands of a California river. For forty-nine years you have been sluicing the sands of time for a sub- stance more valuable than gold— ‘each Sunday. February 8, 1933 TRUTH—and have passed it on to your readers in the form of helpful, interesting and inspiring information. I enclose my annual assessment for my privilege of sharing another year in your truth-mining enterprise and to receive the Golden Nugget of the fiftieth anniversary number. Since 1891, when I started working in a country store in Eaton county, I have been a reader of your journal. When I left the store to enter the field of business training in Grand Rapids, I still found your paper use- ful, not only for my own pleasure and enlightenment, but as dictation ma- terial in my secretarial classes. My students liked the articles and the in- formation increased their knowledge of actual business affairs. I am spending the winter in Miami to complete my recovery from the ef- fects of being run down by an auto- mobile in 1929. My daughter, Mar- garet, is with me. Getting well has been a long, hard pull, but I am “over the top” now and feeling fine. The articles from the facile pen of Harry M. Royal, of Shelby, have in- terested me. The conditions he de- scribes in and around Sebring are typical of much of Southern Florida also. Miami has attracted some 25 per cent. more winter visitors this season than a year ago, due to the fact that rentals have been greatly reduced, living expenses are very low and the bus, rail and boat fares from the North have been lowered. Miami was vastly over built in the real estate boom per- iod of 1924-5-6 and can house many more people than are here. This, and the present general depression, are fur- ther factors in the low cost of living here. Mr. Royal mentions paying 15c per quart for milk in Sebring. We pay 10c per quart for excellent milk, deliv- ered from nearby farms. We get large, juicy grape fruit for 10c to 20c per dozen, and oranges and_tangerines from 3c to 15¢ per dozen; and the fruit ripened upon the trees is much sweeter and better flavored than that we get in the North. While there are many thousands of middle class people here who come to live economically and enjoy the mar- velous sunshine, ocean breezes and salt water bathing, there are also hosts of people of means who amuse them- selves in more expensive ways; such as attending the horse and dog races, yachting, night clubs, side trips by air- plane to Cuba and farther South, deep sea fishing, etc. The names on the registers of several of the larger ho- tels, such as the Roney Plaza, Ever- glades and the Miami Biltmore (a $10,000,000 hostelry) read like a “Who’s Who of America.” The air races brought thousands to Miami for the week; 327 planes were here; also two blimps, one auto-gyro, and the gigantic 785 foot airship Akron. _Hialiah Park race track, just out- side of Miami, is the mecca to lovers of fine horse flesh. One thousand horses are competing during the forty- five days’ season for $300,000 in purses and some $50,000 a day are wagered upon the results. Nearly $2,000,000 was spent in 1932 n landscaping and beautifying the grounds. A vast open air auditorium, seating 10,000 people, is used once or more each week for entertainments, open forums and lectures, all of which are free to the public. So many prom- inent men and women from all sec- tions of the United States and abroad spend from a few weeks to the season in Miami that it is possible to secure their appearance for these occasions. The climatic, recreational and cul- tural opportunities ‘here are unusual and satisfying; 125 churches in Greater Miami offer spiritual uplift. A men’s bible class, held in a down-town theater, draws from 1,200 to 1,500 men Arthur E. Howell. + il SNS GRIM an i ee February 8, 1933 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.35c and beet granu- lated at 4.20c. Tea—In primary markets during the week some grades of Indias advanced slightly, but this had practically no effect upon the markets in this country. First hands business in tea here has been very quiet, without any change of any account. Consumptive demand for tea is about ordniary. Coffee—No special development has occurred in Rio and Santos coffee, green and in a large way, either spot or futures during the past week. There have been some trifling fluctuations in futures, but no change in spot. The undertone for Rio and Santos still con- tinues soggy with nothing in the situa- tion which seems likely to relieve the prevailing weakness. Milds remain unchanged with an ordinary demand. Canned Fruits—Canned fruits are unchanged. Liquidation of distress stocks of peaches still proceeds slowly, and grapefruit prices are about the same, Canned Vegetables — The major vegetables have been holding fairly well, with peas quite steady and South- ern tomatoes well maintained on a somewhat higher price basis. Corn is also a little firmer, as cheap lots of- fered from the Midwest are much less in evidence, Canned Fish—Canned foods prices suffered no more damaging reverse last week than a decline in Alaska pink sal- mon which is now being quoted gen- erally enough to make a market. This change was more or less expected as the March 1 tax levy is in back of the attempt to reduce inventories. The question remains as to how much sal- mon will be moved within the next few weeks, and also whether the price can be advanced again after March 1. Prices which are lowered “temporarily” have a bad reputation during this de- pression for staying down. At any rate, the lower price will undoubtedly stimulate trading, and with the Lenten season coming on a stable market of 75c, Coast, will permit distributors to buy more confidently. Red salmon is not affected by the decline in pinks, and the market on reds seems to be some- what better controlled. Fancy salmon is very closely cleaned up on Columbia River. Dried ‘Fruits—The market is gen- erally unchanged this week. Prices are being maintained, but the spot market has still some distance to cover to catch up with the Coast. Stocks held on the spot are not heavy, but under existing competitive conditions, the chances are that there will be little genuine improvement until new buying becomes essential. Reports from Cali- fornia indicate a slightly better feeling in Sultana raisins. These, with mus- cats, have been dragging all season, with very little demand. California and Oregon prunes are doing fairly well, as the lower prices possible a short time ago are now a thing of the past. Growers in the Northwest are holding their stocks for better rpices. MICHIGAN Dried apricots and peaches’ are being well held on the Coast, and stocks here are light. Packaged fruits have done fairly well since the first of the year, especially figs and prunes. Cheese—Demand for cheese has been very moderate during the week and prices have been affected. The market is easy and in the buyer’s favor. Nuts—The market remains a rather drab affair this week, with the only bright thing being a possibility of a somewhat earlier spring pickup than is usual. Stocks here are not heavy, but retail outlets have experienced difficulty in moving out their holiday goods and as a result are buying very closely. Aside from pecans, it has been impos- sible to put any strength in prices. Pecans have firmed up because of the abnormally short crop and improved buying of shelled pecans which were being substituted to a considerable ex- tent for imported shelled walnuts. Shelled markets abroad have shown no particular change and buying for ship- ment is on a very narrow basis. Rice—The market is quite steady in the South, more so, in fact, than the spot market. This is due to the fact that growers generally are firm holders of rough stocks, while mills are still liquidating clean rice to reduce inven- tories. The demand is fair, with gro- cers being in the market for replace- ments. This type of business is ex- pected to continue through February and March. Export movement of rice has slackened and there is little en- quiry for shipment at this time. Salt Fish—Mackerel and other salt fish are unchanged for the week. De- mand is only fair with the supply of Irish and Norway mackerel rather small, Syrup and Molasses—Demand for sugar syrup during the week has been steady, but mostly in small lots. Prices unchanged. Compound syrup unchang- ed for the week with a fairly healthy market, although the demand is not large. Fine grades of molasses are un- changed for the week with a fair de- mand. ——_>++—___ Review of the Produce Market. Apples—Red McIntosh, $!.25@1.50 per bu.; Wagner, 85c@1.25; Spys, $1.50 for No. 1 and $1 for No. 2; Bald- wins, 75c@$1; Greenings, $1@1.25. Bagas—Canadian, 60c per 50 ib. sack Bananas—444c@5c per Ib. Beets—75c pe: ba. Butter—The market has advanced creamery 1%c per lb. Jobbers hold plain wrapped prints at 19c and 65 Ib. tubs at 18c for extras. Cabbage-—19e per bu.: 50c for red. New from Texas, $1.75 per 75 lb. crate. California Fruits—Empress Grapes, $1.75@2. Carrots—Home grown, 50c per bu.; California, 60c per doz. bunches and $2.75 per crate. Cauliflower—$2.25 per crate contain- ing 6@9 from Calif. and Arizona. Celery—20@30c per bunch. Cocoanuts—90c per doz. or $5.50 per bag. Cranbesries— $2.75 per 25 Ib. box for Late Howe. TRADESMAN Cucumbers—No. 1 home grown hot Fouse, $2.25 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C. H. Pea from elevator _______ $1.15 Pea trom farmer 95 Light Red Kidney from farmer __ 1.50 Dark Red Kidney from farmer __ 1.25 Cranberry beans to farmer ___. 2.75 Eggs—The market is a trifle stronger than a week ago. Jobbers pay 8c per Ib. for receipts, holding candled fresh eggs at 14c per dozen for hen’s eggs and 11c for pullets. Cold store are offered on the following basis: DOM candied 225555000 2: 13c @heeks -- 25 10c Grape Fruit—Present prices are as follows: Diecda Moe juice... $2.50 Plosida Sealed Sweet _...._____ 2.45 Wexas. @hotee 2555 3.00 Mexas Waney = 3.50 MWexas bushels... 2.25 Green Onions—Chalots, 60c per doz. Green Peppers—50c per doz. Honey—Comb, 5@6c per Ib.; strain- ed, 5 Ib. tins, $4.50 per doz.: 40 lb. cans, 8c per Ib. Lettuce — In good demand on the following basis: Imperial Valley, 6s, per crate -_--$3.50 Imperial Valley, 4s and 5s, crate_ 3.50 Hot house, 10 Ib. basket ________ 30 Lemons—The price is as follows: SOO Sumkigh = 2200 $5.00 S00 SUS ss oe ee 5.00 oom ee Pe 4.00 Gan Me dia. 4.00 Mushrooms—28c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: _ EE eee ee ee nee ae $3.50 Se Seer ees ee aielene 3.50 Oe 3.50 Le Ee 3.50 ee 3.50 ae 325 ee 3.25 Oe a ae 325 Red Ball, 50c per box less. Indian River oranges are sold on the following basis: i. $3.25 Ra 329 Lo ee 3.25 ee 3.00 Oe 3.00 Ye eee 3.00 Oe ee 3.00 Bulk, $3.25 per 100 Ibs. Temple oranges (cross between Flor- ida orange and tangerine) large size (176), $2.50 per strap. Onions—Home grown, 40c per bu. for medium yellow. Domestic Spanish, $1.50 per crate. Parsley—50c per doz. bunches. Potatoes—Home grown, 45c per -bu, on the local market; Idaho bakers, 25c¢ for 15 Ib. sack. Poultry—Wilson & Company pay as follows: Heagy fowls 2220 10c Ersht fowls 222 8l3c Ducks (se ee 8c FRURREYS: 3 1l¢ Geese 7c Radishes—40c per doz. bunches hot house. Spinach—-$1 per bu. for grown. Southern a Squash—Hubbard, $2.50 per 100 Ibs. Sweet Potatoes—$1.60 per bu. for kiln dried Indiana. Tangerines—$1:75 per box or bu. Tomatoes—Hot house, $1.10 per 7 Ib. basket. Veal Calves — Wilson & Company pay as follows: Paes 2 8i4c Coed i Se Meds 4. | 66 ———_-+2—___ Made Money On the Tradesman. Decatur, Feb. 7—Last spring I wrote to you telling you that in cutting down my expenses | was cancelling my subscription to your Tradesman. In reply | re- ceived a nice letter from you telling me that you did not want to take my name from your list after having taken your journal for so many years and you enclosed a complimentary receipt for a six months sukscription which was certainly appreciated. Last fall I noticed an article in regard to Government refund on nut oleo for the years 1929 and 1930. As I handle nothing but this kind I sent to you for a blank, which I received and filled in. After rectifying a few mistakes which I made in filling out the blank and digging up my old stamps of those years, I have this day received from Uncle Sam a check for $13.43 which pays two years tax—$12, plus $1.43 in- terest. This is money which | would never have received jf | had not read my Tradesman and, of course, I have you to thank for it. [ am enclosing my check for $6 which wiil pay my subscrip- tion for two years—2563 to 2667. By that time, of course, this pres- ent unpleasantness will all be his- tcry and we will look back at these years as days of great experience and instruction. If at any time during my future business career you receive word from me that | want to cancel my subscription to the Michigan Tradesman, just ignore the letter and send me a bill for same. By the way, just twenty-two years ago to-day I turned the key in the lock of this place of busi- ness for the first time. Have seen lots of changes in that time, many traveling salesmen have come and gone and for them | hold some very fond memories. Best wishes to you and yours. Theo. Borst. —_~++ +. Driving screws in dark corners is made easy by a new screwdriver. It has a flashlight built in its handle. A new battery filler uses a similar idea, directing a beam into the battery cell. —_~e~-.___ A new machine engraves your sig- nature on your fountain pen. So mark- ed, your pen identifies you—you show the pen, then duplicate the signature on paper. —_~+<+-—___ Many a salesman has hatched out a scheme by having his mind set on it. 6 MUTUAL FIRE INSURANCE Agents, Branch Offices, Mutuals and Business Changes. Ernest A. Paviour, an insurance agent of Rochester, New York, in a recent number of the Phoenix, the or- gan of the Phoenix Insurance Co., of Hartford, states some self-evident truths in a discussion of the agency business when he says: “There are agents who worry a lot about mutuals and branch offices. As a matter of fact the stock agent is the beer which made the city famous. We told our policyholders all about mu- tuals so that they wanted to experi- ment with them. We made them fam- ous and helped to build up their busi- ness. “Branch offices are a menace. We read those headlines. The worst com- petition that I ever experienced came from incompetent and dishonest agents in the membership of our own organ- izations and from selfish companies. A bunch of part-time, commission-grab- bing agents and brokers can do more to shake confidence in insurance than all the branch offices in the land. And yet our companies and our own agents are responsible for planting competi- tion and destructive force in the form of incompetent producers that threat- ens to engulf us all. We agents can start cleaning up right in our own backyards. Let’s get rid of the re- baters, rate-cutters, ignoramuses and utterly incompetent solicitors that we have put out in the field to represent the great business of insurance before the insuring public. “IT do not mean to say that the branch offices do not have this type of representative, but I do mean to say that we as local agents do about every- thing that we see wrong in the branch office. At least the branch office has pioneered in many sidelines and in opening them up has assisted the local agent in selling them: But this is no defense of the branch office. If the companies can acquire large volumes cheaper through the branch office, then that system of distribution will grow. If it is more costly than the American agency system, the branch office will wane. Again the solution is partly in the hands of the agent. It is my opinion that some companies are beginning to find out that branch offices are pretty costly luxuries in many instances. Cold economic laws are going to settle the question of branch offices one way or another, not resolutions of agency conventions. One of the most pitiful objects in business is the man who continues to butt his head against such economic walls instead of going around. Agents should spend more time in adapting themselves to in- evitable changes rather than ‘resolut- ing’ and protesting. Many of the so- called evils of the business are changes necessary to keep up with modern de- velopments. In many cases they are imaginary evils. A few years ago agents were con- demning the factory insurance associa- tion as a menace to their security. To- day we hail this group as an essential means of writing our large sprinklers risks. In Rochester we have vigor- ously protested changes in fire insur- MICHIGAN ance rules and rating methods which we later acclaimed as great improve- ments. And so the insurance world progresses over the ‘dead bodies’ of agents.” ——_>++___ Exposure Fires Cause Much Damage. The greatest single cause of fire loss is what is known as “exposure.” It is responsible for close to 70 million of our 500 million dollar annual waste. The term exposure is applied to any fire that extends from its place of origin to another building. There are a number of causes of such fires—a conflagration may get beyond control because of the nature or size of a building or because of the combustibil- ity of its contents. Or, as was the case in the great Atlanta disaster, burning embers may fly through the air. Wide streets and open spaces afford a measure of protection against fires spreading. However, as most exposure fires occur in thickly congested locali- ties, the only protective factors are the ability of structures to withstand heat and flame and the quality and quan- tity of fire fighting organizations and their equipment, It should be understood that there is no such thing as a “fire proof” build- ing. The most serious fire in Chicago since 1871 occurred in 1922 in a $3,- 000,000, fifteen story office building constructed in the most approved man- ner. The fire started in a nearby struc- ture and the upper floors of the mod- ern building were subjected to such terrific heat that radiation through glass windows ignited the combustible contents of offices, flattened out metal desks and cabinets, and melted glass desk tops and metal fittings. What we can do is build to resist fire. Masonry walls of adequate thick- ness with wired glass windows afford the best fire stop. Improved metal fire doors and shutters offer a high de- gree of protection, as do sprinkler sys- tems. Every American city should have building codes that enforce the safest most fire-resistant construction. Until such codes are effected, exposure fires will undoubtedly continue to lead the list. —_+++____ Over Insurance. As a rule, when values decline in- surance cover is adjusted accordingly, but the sharp fall in prices and values during the last two years has been so great that many policyholders are to- day carrying more insurance than they need. This is a mistake, for at least two reasons—over-insurance increases moral hazard, and when claims are presented it is sure to arouse sus- picion; furthermore, it is an unneces- sary .expenditure for excess insurance which cannot be collected. In times like these, when a full value is sought for every dollar spent, insurance agents could serve their clients well by pointing out to them the advis- ability of readjusting their cover and saving premiums when it can be done without sacrificing adequate protec- tion. This is one of the services which policyholders are entitled to re- ceive from their insurance advisors and which is generally left to them to dis- cover and propose. TRADESMAN When On Your Way, See Onaway. Onaway, Feb. 7—Miss Edyth Shir- tum, sole manager, editor and _ pro- prietress of the New Onaway Outlook, who made her debut to the public in January with a complete new issue of the paper, is rapidly gaining recogni- tion as a thorough journalist. Miss Shirtum, who was formerly in the employ of the Rogers City Advance, has the assistance of Miss Mary Jack- son and the two little ladies are tak- hold of matters in businesslike man- ner, using unique methods to secure subscribers by accepting barter and giving same for and in exchange for advertising space to merchants. Their activities in civic affairs is quite no- ticeable, taking active part in Com- munity Council, Chamber of Com- merce and Commission meetings. These are the things which count these days. Watch them grow. The I. O. O. F. held an open meet- ing at their hall Friday night. Hon. February 8, 1933 Herman Dehnke, of Harrisville,, Grand Warden, was the speaker. His fine ad- dress will, undoubtedly, be the means of stimulating the order quite ex- tensively. The Chamber of Commerce held a regular meeting Thursday, confirming the election of its officers for 1933, ap- pointing committees for preparing the new advertising folder and distribution of same and, last of all, entering into a contract for producing a minstrel show composed of professional and com bined home talent. Watch for the big hand hills. The Community Council is publish- ing its list of nominees for elective officers this week and, judging by the size of the list, the election will be a lively one: it appears to be quite an honor to hold an office in this associa- tion. Squire Signal. —_+-.____ A river that stopped carrying on would dry up. Tt GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer %, panies. Standard Policy. Dwelling risk. 6 OSU weer Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- We insure at Standard Rates and issue a Michigan We write Mercantile, Garage, Church, School and Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. | February 8, 1933 MICHIGAN TRADESMAN SLOW BUT SURE STARVATION Dominance of Chain Store Must Necessarily Result in Impoverishment of the Community. I have been accused of many things of which I had no knowledge during the time I have con- ducted the 'Tradesman, but one accusation has never been laid at my door—that I have an inordi- nate love for the chain store. I have fought this menace to legitimate merchandising with all the vigor I could command ever since the viper showed its head. I shall continue to oppose it as long as I have any breath in my body, not because it has no good features to commend it, but because the bad features outweigh the good. Under existing conditions it has but one fundamental theory —to make money for the owner. Such features as service to the public, duty to the community, and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to make as much money as possible and get the money so made out of the town in which it is made at the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in the local bank and is utilized to assist in meeting the payrolls of local factories, from which it comes back to the merchant in never ending procession and succession, but no local banker dares to use the deposits of chain stores in meeting local calls and necessities; because he knows that such action on his part will force him to either suspend payment or go on a borrowing expedi- tion day after tomorrow or week after next. The independent retail dealer sends out of town only sufficient funds to cover his foreign purchases. ‘The remainder of his bank deposits, which represent the profit he has made in his store transactions, remain in the bank until invested in a home, devoted to payment on a home already purchased on time, applied to the purchase of additional home furnishings, needed addi- tions to his store building, desirable additions to his stock or fixtures or investment in local manu- facturing enterprises which give employment to home people and thus contribute to the growth and prosperity of his home town. The chain store, on the contrary, sends the entire receipts of the store (less rent and wages paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- where, to be immediately transferred to New York, where they are absorbed by high priced executives and clerks and divided among the greedy stockholders of the organization. This steady stream of money, constantly flowing out of town every week, NEVER TO RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- cess of slow but sure starvation. This is the strongest indictment ever presented against the chain store—an indictment which precludes the possibility of a defense, because there can be no defense to a charge of this kind, based on the logic of events. This indictment effectually outweighs and overcomes any possible advantage which can be presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- formity in methods and prompt service. In the light of this disclosure, which no one can successfully contradict or set aside, the con- sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying the value of any property he owns in the town in which he lives, placing an embargo on the further progress of his own community and helping to bring on a period of stagnation in business, real estate and manufacturing which will ultimately force him to accept less pay for his services and reduce the level of living he enjoyed under conditions as they existed before the advent of the chain store. The decadence of the town, due to lack of employment and the diversion of all available capital to the headquarters of the chains in Eastern money markets, will cause a depression in farm products, due to lack of local demand, which will ultimately result in the impoverishment of the farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. . iQ is WO TATrAMOMANAt SIX-HOUR FOOLISHNESS. A general shortening of the working day is inevitable. This has been the tendency for more than a hundred and fifty years. Men used to work sixteen hours. Then they worked twelve hours, and a few years later ten hours became the regulation length of a day's labor. But as long ago as 1833 agita- tion in behalf of an eight-hour day started in England. Thirty- three years later the National la- bor union of the United States be- gan to demand its adoption. In 1869 the Federal Government or- dered the eight-hour day for all the navy yards. It is now in force on all governmental work and in most if not all of the states the same rule applies. The Labor Committee of the House of Representatives, how- ever, has made a favorable report on a bill interfded to limit all em- ployment to six hours a day for five days a week. The bill fixes a penalty of a fine of $1,000 or three months’ imprisonment or both on any person who know- ingly transports in interstate com- merce any commodity in the pro- duction of which the workers had been employed contrary to the regulation. The enactment of such a fool law is not expected during the present Congress, but the chairman of the committee hopes to advance it toward passage. It was not argued during the campaign for the adoption of the eight-hour day that it would re- sult in the employment of more workers, but it was held that a man would do as much in eight as in ten hours and that he was entitled to the other two hours for his own recreation. Experi- ence has demonstrated the utter foolishness of this claim. The six-hour day is urged now as a way for providing work for a greater number of persons and thus reducing the amount of un- employment, a silly and_ idiotic expedient. It is extremely doubtful wheth- er Congress has the power to en- force such a limitation upon pri- vate industry. It has made two attempts to prohibit the employ- ment of mirors in the states. The first act prohibited the shipment in interstate commerce of any goods in the manufacture of which children had been em- ployed. The Supreme Court held that this law was unconstitutional as it transcended “‘the authority delegated to Congress over com- merce’ and as it exerted “‘a power as to a purely local matter to which the Federal authority does not extend.” The second act levied a tax of 10 per cent. on the profits of those employing children. The Supreme Court held that this also was un- constitutional. Chief Justice Taft, MICHIGAN who wrote the opinion, said that to admit its validity ““‘would be to break down all constitutional limitations of the powers of Con- gress and completely wipe out the sovereignty of the States.”’ The eight-hour day has been accepted because it has justified itself. The six-hour day must pass the same tests, and when it justi- fies itself it will be generally adopted without governmental in- terference. A TASK FOR RETAILERS. With tax questions, the shorter work much week and similar matters very to the fore in public discussion and legislative «ction, there is reascn to repeat tiie suggestion that reta ‘ers as a group could concern themselves than they do with these and cther problems affecting general pur- Consuiner buying more chasing power is far and away the most im- portant factor in distribution, and yet its study both generally and specifical- ly has yet to be made a concerted ac- tivity of the retail business. Sporadic attacks upon certain taxes or other proposals touching the busi- give the appearance of arising from selfish They are op- posed because they will dip into retail profits. But more often than not the stores assume the role of guardians of the public pocket-book. They may be quite sincere in this, and yet the power. ness motives. absence of a continuing effort along such lines casts doubt upon their claim. Of course this idea that the retailers of the country might undertake a con- tiruing study of purchasing power in all its phases is most frequently ans- wered by pointing out that the most practical results are achieved through finding and passing along economies to the public. In this way, it is asserted, the stores conserve public purchasing power. There is a great deal to support this view, but it is to be doubted that it covers the whole task to which retail- ers might set themselves. The need of interpreting the ordinary consumer to legislators, bankers, industrialists and investors was never so compelling as to-day, and the work is within the immediate province of distribution. MUST BE UP-TO-DATE. In the midst of the hard and un- pleasant facts of the depression and the confusion caused by the clash of new and old theories concerning rea- sons and remedies, the interview given during the week by Henry ford came as a breath of fresh air to many busi- ness interests. Possibly his remarks were overoptimistic in same respects and minimized present hardships, but they undoubtedly held forth needed and practical cheer and fixed anew the goal toward which the country is striv- ing, if even in a blundering fashion. Particular interest attached to Mr. ford’s designation of the present as the “ox-cart stage of the machine age.” As the leading exponent of the mass production method, his view will be accepted as accurate. Within a hun- dred-mile radius of the ford plant hun- TRADESMAN dreds of manufacturers are probably far behind modern practice. It has been customary, however, to consider all American industry in the light of how its leaders operate. This error has been emphasized by advocates of technocracy, who have gauged our mechanical progress not only on most modern practice but also on what might be done with machines that have not yet passed the drafting rooms. So-called modern plants must be brought up-to-date, and beyond them are the thousands of small. fac- tories which have still to make a be- ginning upon the task of becoming modern before the “ox-cart stage” is over! To hasten this transition and to as- sure markets, only the proper safe- guards must be adopted to hold pur- chasing power at a responsive level. HAVE PROVED FRUITLESS. Continued easing in commodity prices removes most of the hopes which were entertained a year ago that the credit policy of che Federal Re- serve System would finally result in an upturn. The theory advanced then was that by pumping out funds to the banks of the country through large purchases; cf Government securities, credit would he made so easy that business*opera- tions would be promoted and the fall in commodity values checked. As British banking authorities now foint out, these tactics have so far proved fruitless. Funds have been made available, but they are not being put to work. Whether the banks have been too stringent in their loan regu- lations or whether business interests fail to find appropriate uses ter addi- tional credit are disputed po‘nts here, with the evidence leaning toward an excess of caution on the part of the banks. However, it is worth while calling to attention that the course of com- modity prices so far in this depres- sion has followed very closely the usual post-war experience. This was rather strikingly indicated by the tem- porary rise last Summer. Mid-way in the depression of the ‘70s came a short upturn, which was followed by a furth- cr decline until business recovery was weil under way. The loss in prices was almost as large from the midway point as from the beginning of the secondary and major slump after the Civil War. Should history repeat itself, we still have two or three years of easing prices ahead. UNFAVORABLE INFLUENCES. On balance, most of the week’s de- velopments were unfavorable. Security and commodity markets were weaker, large companies announced reduced dividend rates, Congress dawdled and accomplished nothing, and the foreign situation was disturbed again by the change in the German government in its plan to -restore the monarchy. Against this array, however, might be placed the steps undertaken to mod- erate the mortgage burden and Mr. Roosevelt’s plan for development of the Tennessee basin. February 8, 1933 The weekly business index dropped rather sharply for the previous week, due to the decline in the car-loadings and electric-power series. It is, near- ing the Summer low point. Neverthe- less, this may be interpreted as merely reflecting the general hesitation which prevails before the new National ad- ministration takes office. The feature of the Roosevelt Ten- River plan heartened business interests was not so much the project itself as the promise of action. Rightly or wrongly, the idea of many business men is that the country has been suffering from a “slow death” in the relief measures so far adopted and that positive “medicine” is required in the shape of real initiative and ac- tion. This action, it is believed, is in sight, and has aroused considerable hope of what may be expected in the next two or three months. On the other hand, this explains to some extent the pres- ent hesitation, which is also due in further measure to the working out of debt adjustments. nessee which DRY GOODS CONDITIONS. Retail trade showed some improve- ment during the past week, mainly to- ward the close when the weather turn- ed cooler. The demand continued rath- er spotty, however, and merchandise values were shopped very closely. For this reason volume in the aggregate was not altogether satisfactory, but centered on a few outstanding promo- tions. In the women’s wear lines new suits and accessories drew fairly good response. Men’s wear sales were very slow. Early estimates on January business of the stores indicate that the figures will show about the same drop as in December. The usua! promotions of the month did not fare very well and failed by wide margins in many cases to meet customary totals. Breaking with tradition, consumer demand turn- ed to novelties of one kind or another. Chain-store reports disclose larger declines for the month. In consider- ing these losses, however, allowance must be made for the dropping of stores during 1932, just as previous gains were often due to the addition of new units. Wholesale merchandise markets were fairly active in the week. In the wom- en’s apparel lines this activity could be traced to the demand for suits and new accessories. Coat business has gained. Further reductions in silk hos- iery were noted, and there is similar price easing in some other staple lines. Dry goods jobbers have again grown cautious in their operations. An electric motor has been designed which is splash-proof, yet adequately ventilated. Water may be splashed on it under high pressure and from any angle without wetting the inside. A new coating for spray booths pre- vents surplus paints or lacquers from adhering to booth surfaces, permits booths to be cleaned quickly by steam, water or scraping. He doesn’t get up who gives up. nad mpc Siraenavenaechooel tive asec aeenanamasenet Be yes ra aH February 8, 1933 OUT AROUND. Things Seen and Heard on a Week End Trip. With the sky full of snow flakes and the pavements treacherous because of a coating of ice, which might result in our seeking the seclusion of a ditch or cause the car to caress another car or a telegraph pole, a flying trip into the country Saturday appeared to be out of the question, so we devoted two hours to forming an acquaintance with Kate Smith in her new movie, Hello, Everybody. Despite her weight, 212 pounds, Kate overcomes all handicaps with an ever present smile and a happy personality, which leaves a _ pleasant memory in the mind of all who wit- ness her production, which is a clean and wholesome production. Two weeks ago I recorded a com- plaint from an Elsie mercantile con- cern concerning the manner in which rubber footwear manufacturers dis- criminate against the smaller chants who cannot buy in large quan- tities. I have since received the fol- lowing letter from Elsie: Elsie, Feb. 3—We expected a reply from the Goodrich Co. to our letter, copy of which was sent you, and here it'is. We note by it that we are in error as to service charge on less than seven pairs, they claiming only 5c. We are sorry we had this wrong. As to other parts of the letter, we see it only as a well written alibi that does not change the situation. If 10 per cent. puts us closer to the chain, what do they buy for? We see it only as an admission of what we charged them with. Carter & Steere. Hrer- The letter above referred to is as follows: Cleveland, Jan. 27--Your letter of Jan. 23, addressed to our Akron office, has been referred to me because we have charge here of all sales through- out the district. We are sorry that you have gotten an impression such as you express in vour letter because nothing could be farther from our thoughts than the idea you express that we are favoring large buyers. As a matter of fact our 1933 policy of doing business is an at- tempt to correct at least a part of the difficulty that you have in mind. We believe that it is evident to all that the large operator can buy footwear, or any other line of merchandise, at a lower price than the independent deal- er. Our program of giving a 10 per cent. case lot discount is offered in or- der that the smaller dealer may con- centrate his buying on a few kinds so that he can buy case lots and in that way come 10 per cent. closer to the big operator on the cost of his mer- chandise. We realize that there are many items that cannot be purchased in case lots, but on those that can be bought that way you are in better position than we have ever been able to put you before, We would suggest that the next time Mr. Ironside calls that you give him an opportunity to explain just what this program is intended to do and we feel-sure you will feel more kindly toward us than your letter in- dicates. As for the service charge on small orders, it is 5c per pair instead of 10c as you mention, and is simply an at- tempt On Our part to cover apart of the cost of handling the small orders which are so expensive to us. We be- lieve you realize that a single pair of light rubbers is just as expensive to wrap, ship, bill and put on the books, as if it were a case of expensive mer- chandise. We feel sure you will find MICHIGAN the service charges are made by many other lines of business and it is some- thing that has been forced on us by the hand-to-mouth method of buying that has been going on during the past few years. : We will be glad to have you write us at any time and give us an oppor- tunity to explain if you are in doubt about our policy of doing business. D. H. Hollingsworth, Goodrich Footwear Corp. Mer B. EP. It will hardly be necessary for my Elsie friends to request an explanation as to the policy of the rubber manu- facturers in doing business. It is a policy of grabbing for all they can get and do it while the getting is good. There may come a time when they will see the unrighteousness of such a policy and concede the unfairness of discriminating against the small mer- chant who is making an effort to gain a foothold in the world of trade, but it will not happen until we all adopt the theory and practice of the Golden Rule. Perhaps I am expecting too much in thinking that such a condition will ever prevail, but I have seen so many improvements in business condi- tions since I started the Tradesman, fifty years ago—also during the sixty- three years since I stood behind the counter of a retail store at Reed City —that I cannot help feeling that an era of better business conditions will sometime put in an appearance. [| may not live to see it, but I believe that men who are now children will be on the earth when the Good Time Com- ing puts in an appearance. But for the introduction of the chain store, which has done much to retard the growth of honesty in trade, I believe the Golden Age would be with us some of these days. I confess that I am much in sym- pathy with the Buy American crusade which appears to be gaining rapid momentum in this country. Our rela- tions with many foreign countries ap- pear to be getting worse and worse. Because we came to the assistance of nations which would otherwise have been destroyed or seriously crippled if the brutal kaiser had succeeded in his undertaking nineteen years ago, plac- ing billions of money and millions of human lives in jeopardy in order to save the face of civilization, we are now turned on with ferocious hatred as if we had done an injury to the peo- ple we saved. When [I think of the assistance we rendered France when she was bleeding at every pore, I can- not see how she could possibly assume the attitude she has toward the United States. When we settled with her for the money we had dealt out to her with a lavish hand, we discounted our claim 50 per cent., which was certain- ly a very generous act on our part. We discounted our claim against Eng- land only 18 per cent., yet England pays and France defaults. Much of the money France owes us was supplied for purposes of rehabilitation and much more for supplies we sold her at the close of the war, which she resold at a good profit. I do not think we should ever accept any more goods produced in France until she pays up to date in man fashion and apologizes to this country for having deviated from the path of duty and honor in her TRADESMAN war dealings with us. [I am willing to make the sacrifice and most of the friends with whom I discussed the subject are willing to do the same. I regard the invasion of Japan into China and the subjugation of Manchuria by the Japs in the same light. as the invasion of Belgium and Germany. France by Japan has no valid excuse for such an act. It can never find any excuse for such action, which places Japan in the light of a burglar or reasonable Because Japan has voluntarily placed herself in highwayman. the same class as Germany, I shall never again buy a pound of Japan tea, rice, crab meat or any other article produced by Japan. If every American would take this stand Japan would soon be brought to time, because she cannot live and continue to increase her enormous war debt without hav- ing this country as a purchaser of her products. England will not buy her tea, because she is pledged by all the rules of the game to confine her tea India and Ceylon, which she has developed with great skill and energy. France and Germany are not tea drinking purchases to the products of countries to any extent and unless all signs fail the armies and navies of Japan and Germany will soon be fac- ing each other over the restoration of taken from Germany and handed over to Japan at the close of the kaiser’s war by the treaty of peace. I applauded this act at the time, because [ had every rea- son to believe that Japan would keep her treaties sacred and keep her word the islands which were good. I now find that she has no more regard for her pledged word than Because of this condi- tion she should be treated as an out- Germany has. law nation and given no consideration by people who regard the word of a nation as sacred as the word of an in- dividual. As I predicted in this department a month or so ago the House of Repre- sentatives has placed itself squarely on record as repudiators of both party platforms, which called for a reduction in governmental! salaries and expenses. Last Saturday Representative Mitchel] (Tenn.) moved that the salaries of all congressmen be reduced from $9,000 to $5,000. Only two representatives voted for the resolution—one Repub- lican and one Democrat. Then the same member moved that the salaries be reduced from $9,000 to $7,500. This proposal was also defeated—172 to 37 as regards the Senate and from 145 to 132 as regards the House. This action shows how insincere the members of the House are in their professions of economy in governmental expenditures and how little reliance can be placed on platform promises made to influ- ence votes, but certain to be ignored as soon as the election is over. One of the worst bills which has been presented to the new Michigan Legislature is Senate bill No. 20. which has been introduced by Senator Doyle, of the Upper Peninsula. In the years prior to 1929 there grew up a habit of passengers suing the owners of automobiles who had pro- vided them with gratuitous passage. The courts were filled with sons suing _ and then again there were many instances fathers and wives suing husbands where the owner of the car was lend- ing assistance to hitch-hikers, only to find, in case of accident, he was being sued. I tt, it was recom- mended by the Justices of the United States Supreme Court that some action be taken and, as a result, there were So as I recal about nine states which enacted laws which virtually said: If you give me a ride, and an accident occurs during the trip, I cannot sue you unless you were grossly and wantonly negligent. In other words, I have to take my chances with you, and I believe this is the way the public would like it operated. Now they have gone further in this bill of Senator Doyle’s and are pro- viding for imputed negligence. For instance, I give a man a ride and [ am negligent and create an accident for which possibly there might be a slight negligence on the part of the other driver, you might say he tried to get out of my way, and in figuring out how to do so got on the wrong side, then you could sue him and let me go. This bill, if passed, will necessitate the increasing of automobile insurance rates. It is said by some of the com- panies that an increase in liability rates of 40 per cent. would have to be added, It is true in Ohio where they do not have the guest act that insurance com- panies have to charge much _ higher rates than they do in Michigan. It is pretty well established that to- day only about 20 per cent. of the au- tomobilists are carrying automobile insurance. A great many of them do not carry it because they cannot pay for it. to slap the insurance companies, it will So, if these senators are trying readily be seen that is only going to affect 20 per cent. of the people, while 80 per cent. of the people are going to be woefully involved. It will create a hardship by taking from these people who are not insured property which they may own and is. going to drive some of the people who are now car- rying insurance away from insurance because they cannot afford to pay any more than they are paying. The rates charged Michigan automobilists by the insurance companies have been ex- tremely fair, showing a final under- writing result of some 4 per cent. profit to 16 per cent. net loss for the companies. That is about as close as we would want an insurance company to operate. The bill looks like a lawyer’s bill, intended to further congest the courts I was reading an article the other day wherein Massachusetts, by the manipu- lation of laws in that state, it was costing $1 a minute to take care of the cases in court. This is a case where the public is vastly more interested than are the insurance companies because the companies will naturally have to pass it back to the public. It would be wise for those of us who carry ac- cident insurance to take measures to effect its defeat. strenuous (Continued on page 23) 10 FINANCIAL Sale of Governments Should Be Con- tinued, Even though the Federal Reserve banks are not following a vigorous policy in the disposition of their hold- ing of Government bonds they de- serve credit for what they are doing. It means that gradually they are work- ing out of the anomalous position they are in as a result of the easy-money policy they followed. between Febru- ary and August of last year. It would be undesirable, of course, for them to sell at a rate which would cause a crisis in the Government bond mar- ket, but certainly they should continue to dispose of the securities as rapidly as conditions will permit. The first step in getting rid of the securities was taken a month ago with an announcement which paved the way for letting some of the securaties run off. The following week their holdings declined $38,000,000. Two weeks ago there was a further decline of $34,000,000 and last week $15,000,- 000 were permitted to run off. Within the three weeks, therefore, there has been a net decline of $87,000,000. This does not make a very large dent in a total holding of $1,851,000,000, but at least it is a change in the right direc- tion. Presumably the Federal Reserve is governing its rate of sale by the vol- ume of excess reserves of the member banks. In doing this, however, it is apparent that they are not considering merely week to week fluctuations, but | rather the broader tendencies. Thus, while there was an increase in the volume of money in circulation, both last week and the week before, as a re- sult of renewed hoarding in some of the Federal Reserve districts, the ag- gregate return of currency from cir- culation since the first of the year has been substantially in excess of the amount of Government bonds sold. The net result to date, therefore, has not been any shrinkage in the volume of excess reserves for the banking system as a unit from this policy. As an initial step in the policy of lessening the burden of its holdings of United States Government bonds this direct tieup between the excess re- serves of the member banks and the rate of sale is desirable. In due time, however, the Federal Reserve should go considerably beyond this. It is thoroughly unsound to operate a cen- tral banking system on the basis of maintaining excess reserves at a fixed amount when such excess reserves are not a result of the completion of nor- mal liquidation. In other words, a sharp distinction must be made between the cause of our present large volume of excess re- serves and conditions prevailing to- ward the end of former depressions. Usually we find as a period of re- adjustment approaches completion that banks do have large excess lending power and consequently that interest rates are very low. Thsi is the result, however, simply of the banking and business structure having liquidated and put itself in a position to have an upswing. In the present instance the excess reserves are entirely the result of the MICHIGAN great bond-buying program of the central banks last year. Accordingly, they give no indication of the extent to which the business and banking system has been liquidated, although it is true that very many of our banks unquestionably completed their liquida- tion process long ago. It is desirable, therefore, for the Federal Reserve to continue its present policy, stepping it up as rapidly as feasible, until the money rates in the market give a true picture of the present state of our financial and economic conditions. Ralph West Robey. [Copyrighted, 1933.] ———_+ +. Widespread Opposition To Farm Mortgage Foreclosures Shown. For several weeks items have been appearing in the Eastern press of dis- turbances in the Middle West over the foreclosure of mortgages on farms. It has been impossible from these scat- tered reports, however, to get more than a general idea of what was going on. It is apparent now, as a result of the current action of the insurance companies, that the opposition of the farmers not only has extended over a wide area but has been thoroughly effective. One insurance company after an- other in the last few days has an- nounced a suspension of foreclosures. New York Life led the list on Monday with a statement that in compliance with the request of the Governor of Iowa no further foreclosures would take place in that state. Yesterday, Prudential stated that it would make no more foreclosures on owner- occupied farms in either this country or Canada for an indefinite period. Other companies have adopted the same rule. It is important not to belittle the significance of such a development. The action of the farmers in defying foreclosure proceedings means, to the extent that they are successful, a break- down in our established customs and rights in connection with private prop- erty. It means that creditors are un- able to follow that course of action which the law maintains is their privilege. When a break in established cus- toms and legal rights takes place on such a wide front obviously it is a matter of prime social significance, It is far more important to our economic system than governmental] acquiescence to the demands of special interests. In a sense it is nothing less than a peace- ful revolution against the existing or- der, which has as its aim the elimina- tion of burdens which it is held have become unbearable through no fault of the debtors. At the same time, the picture is not entirely dark. It does not mean that the insurance companies and _ other holders of mortgages must suffer a complete loss on their investments in farm mortgages. Quite the contrary, the progress toward an equitable re- adjustment between debtors and creditors will be hastened by the cur- rent move, and in the end the loss to the mortgage holders may be less than otherwise. The action of the insurance com- panies, in other words, may be viewed as One more step toward a completion TRADESMAN of the liquidation of the depression. How much the losses will be in the long run it is impossible to tell, but may be very slight. It is regrettable, of course, to have burdens become so onerous that there is wholesale up- rising against them. Nevertheless, we must recognize that a readjustment is necessary and that on the whole this will be speeded rather than retarded by the current action of the insurance companies. Ralph West Robey. [Copyrighted, 1933.] —_> > Even high wind pressure doesn’t im- pede the action of a new easy-opening, positive-closing door for building en- trances. It requires less outward swinging space than the usual door. 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Kelsey, Investments Intelligent Supervision of Holdings + a - A We sponsor no securities at any time and can therefore render | Phones 4720 ‘ s 0D 0D 0D 0D 0 ED 0D () ED () ED ED () ED (0-0) ED ( a oon a ATIONAL BANK | GUARDIAN DETROIT UNION INCORSORATED Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan CON ae — February 8, 1933 MICHIGAN TRADESMAN 11 Analyzing Industrial Securities. In considering a commercial enter- prise earnings are the final status of progress. It is better for an investor to hold securities of a going small store than that of a well equipped mill whose annual reports reveal deficits. Large assets are of little value unless they are capable of profit- able business. The balance sheet shows the sol- vency of the corporation. at the end of the fiscal year and the income account shows the changes which have occur- red during the year affecting the bal- ancle sheet. The income account also shows the result of the business and the losses and gains. Again an in- vestor here should analyze the income statement as the many points men- tioned in recent articles regarding the abuses of a balance sheet audit apply as well as to an income statement. The income account is readily un- derstood and investors should pay par- ticular attention to the footnotes at the bottom of the statement as a clear ex- planation of facts are probably set forth by the accountant in his state- ment. For example, a large increase in sales may appear to the investor to be an indication of real progress and yet may be the result of this company acquiring a competing company. Items such as insurance, rent and taxes may one year be placed as operating ex- penses and the next as a fixed charge. An adjustment should be made by the investor in his calculations to account for these changes. Many of the same points in analyz- ing balance sheets can be applied to income accounts. A consolidated form of the income account in which profits and losses of all subsidiaries are shown is one of the items the investor should scrutinize very carefully. In this way the investor will be able to find which subsidiary is showing a net profit and the lumping of earnings from all the corporations will not conceal losses in one. In order to have a complete basis of analysis a holding corporation should present consolidated balance sheets and income accounts of each subsidiary, Jay EH. Petter. ——_ > ___. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 30—In the matter of Great Lakes Laundries, Inc., Bankrupt No. 5106. The first meeting of creditors has been called for Feb. 13. In the matter of Baxter Launries, Inc. of Illinois, Bankrupt No. 5107. The first meeting of creditors has been called for Feb. 13. In the matter of Baxter Laundries, Inc., Bankrupt No. 5097. The first meeting of creditors has been called for Feb. 13. Jan. 30. We have to-day received the schedules, reference and adjudication in the matter of Martin E. Adamson, Bank- rupt No. 5126. The bankrupt is a resident of Traverse City, and his occupation is that of a merchant. The schedule shows assets of $170 of which the full amount is claimed as exempt, with liabilities of $74,258.58. The court has written for funds and upon receipt of same the first meeting of creditors will be called and note of same made herein. Jan. 30. We have to-day received the schedules, reference and adjudication in the matter of Veneered Products Corpo- ration, Bankrupt No. 5127. The bankrupt concern is located at Grand Rapids, and they manufacture boxes. The schedule shows assets of $5,344.78 with liabilities of $7,985.78. The first meeting of cred- itors will be called and note of same made herein. The list of creditors are as follows: State of Michigan, Lansing -_-~--- $ 26.30 City. of Grand ‘Rapids ~~. "=: 57.28 Cc. H. Beirenger, Grand Rapids. 5.40 Cc. E. Fowler, Grand Rapids ------ 3.50 E. R. Hewitt, Grand Rapids -_--- 3.60 H. P. and H. F. Hunt Co., Boston, VERS ce ee 1.92 Rn. Keraetsch. Inc., Chicago -...:.-- 15.83 Mrs. Frank Lee, Grand Rapids _-_-- 4.35 Howard -Selden, New York _____-_ 50.92 Jack Williamson, Grand Rapids 58.83 O. H. Williamson, Cockeysville, Mii ylang 222 ee ee 3.97 Solem Sander Co., Rockford, Ill.-_ 593.75 Cc. O. Porter Mach. Co., Grand R. 46.00 Veneer Machinery Co., Grand Rap. 225.00 Amer. Corrugating Co., Grand R. 9.99 American Screw Co., Chicago ---_ 16.22 Batesville Lumber Co., Lawrence- Duero Ti ee 139.80 James Bayne Co., Grand Rapids__ 126.76 Bergren & Son, Grand Rapids ____ 35.38 Bixby Office Supply Co., Grand R. 2.14 Braun Mfg. Co., Waukegan, Ill.__ 40.93 Breskin & Charlton, New York__ 492.71 Fred J. Brogger, Grand Rapids __ 3.25 Homer D. Bronson Co., Beacon Haus Comm. 2 6.98 Joe Brown & Sons, Grand Rapids 5.00 Butterfield, Keeney & Amberg, Grand Bapids — 8 10.00 Gasein Mie. €o.,, New York _._. 15.15 Central Michigan Paper Co., G. R. 3.50 Consumers Power Co., Grand Rap. 41.78 Dinoe Miz. Co., Cleveland —.__- 249.14 Dupont De Ne Mours & Co., Chi. 147.50 Fischer Drummond Co., Grand R. _ 6.50 Forbes Stamp Co., Grand Rapids__ 10.00 PD Cy Branche Co:; Chicago — =. 80.25 Gludtite Panel Co., Cadillac ---_-- 191.69 G. R. Art Glass Co., Grond Rapids 4.50 G. R. Dray Line, Grand Rapids .. 27.13 G. R. Hi Grade Fibre Carving Co., Grand. Rapids 22 54.15 G. R. Store Equipment Co., G. R. 40.00 G. R. Varnish Co., Grand Rapids__ 31.95 G. R. Wood Finishing Co., G. R. ~~ 111.44 Grandville Furn. Co., Grandville__ 911.35 Hayden Supply Co., Grand Rapids _ 6.30 A. L. Holeomb Co., Grand Rapids 69.23 Hood Wright Co., Big Rapids ____ 5.47 Robert W. Irwin Co., Grand Rapids 8.64 Jones-Dabney Co., Louisville, Ky. 508.29 R. Kereetsen Ine.: Chicagze, 7.56 Kutsche Hdwe. Co., Grand Rapids 79.15 Lewis Electric Co., Grand Rapids 213.75 Stewart A. Lutz, Grand Rapids____ 50.00 McAllister & McAllister, G. R. --_ 69.40 Marshall Field Co., Chicago ____._ 30.38 Mayer & Co., Washington, D. C.__ 31.85 Michigan Bell Tel. Co., Grand R. 17.68 Multord ©o.. Detroit 2 3 LG Mazdar. Co... ©bieare 2 12.12 Philbrick Hdwe. Co., Grand Rapids 7.81 Phoenix Co., Grand Rapids __------ 13.50 J. H. C. Petersens Sons Co., Davenport, Towa (2530 11.25 Postal Tele. Co., Grand Rapids __ 2.47 Cc. O. Porter Mach. Co., Grand R. 13.88 FE. Raniville Co.. Grand Rapids____ 23.16 Charles Remington, Grand Rapids 723.00 Remington Rand Co., Buffalo, N. Y. 1:45 G. W. Richardson & Sons, Auburn, ye N. ae es Ad 10.25 Rice Veneer & Lbr. Co., Grand R. 354.49 W. Rumsey. Romeo 2°. 10.16 Saart Bros. Go., Attleboro, Mass. 2.50 Sawyer Goodman Co., Marinette, Wiis os 238.69 Sligh Furn, Co., Grand Rapids __-_ 80.6% Harvey E. Skillman, Grand Rapids 21.55 J. H. Smith Veneers, Inc., Chicago 117.96 Tanglefoot Co., Grand Rapids --_-- 7.14 Thermatrol Mfg. Co., Springfield, MASS] Ue ee 2 Tisch-Hine Co., Grand Rapids -_-_ 1 Toren Printing Co., Grand Rapids— 14.00 Underwood Veneers, Wausau, Wis. 64.15 United American Bosch Corp., Springteld.. Mass. — 0 11.1 Valley City Plating Co., Grand R. 23.98 Van Keulen & Winchester Lbr. Co. Gran@ Hapids: 22052 3 3 371.28 Varnish Products Co., Cleveland_- 4.95 Waddell Mfg. Co., Grand Rapids 385.75 West. Union Tel. Co., Grand Rap. 12.18 Williams-Hayward Co., Chicago -- 101.25 W. P. Williams Co., Grand Rapids 49.90 Jack Williamson, Grand Rapids __ o aa Widdicomb Furn. Co., Grand Rap. 116.54 Wood Products Corp., Grand Rap. 69.54 G. R. Machinery Co., Grand Rapids 70.00 A. B. Clossen, Jr., Co., Gincimnati 9.15 In the matter of Star Bargain House, Inc., alleged bankrupt, final meeting of creditors was held under date of Jan. 23. M. N. Kennedy, trustee, was present and represented by Fred /G. Stanley, attorney. Bankrupt was represented by Nellie M. Ward, book-keeper, and Charles L. Dib- ble, attorney. Certain creditors were represented by G. R. Credit Men’s As- sociation. Trustee’s final report and ac- count was approved and allowed. Sev- eral claims were take up and disposed of. Certain attorneys’ bills were allowed. Order was made for the payment of ex- penses of administration and preferred claims as fas as unds on hand would permit. No dividend to general creditors. No objection to discharge. Files will be returned to U. S. District Court. Jan. 30. On this day first meeting of ereditors in the matter of Harry Okun, Bankrupt No. 5087, was held. Bankrupt present and represented by R. G. Goem- bel, attorney. Creditors represented by Fred G. Stanley, attorney. Claims proved and allowed or referred to trustee for in- vestigation. Bankrupt sworn and exam- ined before reporter. M. N. Kennedy, Kalamazoo, trustee; bond $1,000. Meet- ing adjourned without date. Jan. 27. On this day first meeting of creditors in the matter of Clarence A. Middleton, individually and doing busi- ness rupt No. 5093, was held. Bankrupt present and represented by Warner, Norcross & Judd, ent Jan. 26. On this day adjourned first Grand Rapids, trustee; bond $5,000. Meet- meeting of creditors in the matter of ("8 adjourned without date. Lafayette F. Stout, Bankrupt No. 5035, Feb. 1. We have to-day received the was held. sented by Glocheski & Glocheski, attor- neys. examined before reporter. journed without date. dan. 27. creditors in the matter of Vosler & De- Loof Co., a corporation, Bankrupt No. 5072, ficers of corporation and represented by Marvin J. creditors present in person and repre- sented by Fred G. Stanley, Jackson, Fitz- : gerald & Dalm, and S. H. Wattles, at- the matter of Albin J. Larson, Bankrupt torneys. Claims proved and allowed. M. No. 5128. The bankrupt is a resident of Kennedy, Kalamazoo, trustee; bond i $5,000. Mr. Vosler, Vice-President and ® professional man. The schedule shows Treasurer; Martin H. DeLoof, President; and keeper, were each sworn and examined before a reporter. Certain claims refer- red to trustee for investigation. Meeting adiourned without date. N. in person. sworn and examined without reporter. Fred G. Timmer, Grand Rapids, trustee; bond $1€0. Meeting adjourned to Feb. 8. tee for investigation. Fred G. Timmer, as C. A. Middleton & Co., Bank- Jan. 30. On this day first meeting of creditors in the matter of Glenn R. Chamberlain, 3ankrupt No. 5096, was attorneys. Certain creditors pres- te'd. Bankrupt present and represented Claims filed. Bankrupt by €lare J. Hall, attorney. Certain creditors present in person. Claims con- sidered and certain ones referred to trus- se .edules, reference and adjudication in the matter of Louis J. Victor, Bankrupt No. 5129. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $275 of which $250 is claimed as ex- empt, with liabilities of $550.54. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called and note of same made herein. Jan. 31. We have to-day received t schedules, reference and adjudication in Bankrupt present and repre- Bankrupt, previous sworn, further Meeting ad- On this day first meeting of was held. Bankrupt present by of- Shaberg, attorney. Certain Muskegon, and his occupation is that of assets of $23.883.95 of which $850 is claim- ed as exempt, with liabilities of $10,- Mrs. Elenore G. Abrahams, book- : (Continued on page 14) Analysis of any se- curity furnished up- on request. AMERICAN , HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 + An - Old - School - Principle In a Modern Institution This bank will never outgrow its friendly interest in its customers. The spirit here will never change. Helpfulness is the very foundation on which we have built. A spirit unchanging through the years. Our service has broadened, our business increased. But this is one old-fashioned principle which we will never give up. CGVOL2® GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Eckert, Flint. Secretary — Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; KE. B. Hawley, Battle Creek; Ward Newman, Pontiac. Randolph Herman Hanson, Grand Artist - Merchant - Skillful Advertiser, All in One. Cloverdale, California, is a small community lying North of San Fran- cisco some eighty-five miles as the crow flies, but, small thought it be, it holds one general merchant whose ad- vertising would do credit to any com- munity, and, more important, would be effective anywhere. But there is no accident about all this. The element of luck does not count herein. Results here as _ else- where accrue from natural ability, de- veloped by long, persistent practice, applied with intelligence, a due appre- ciation of the importance of the work consistent dili- that carried on with We combination does not exist everywhere. and gence. may concede such a Men have not equal talent. The point, however, is that we seldom use all our talents even partly. That is what *we can think about now. The merchant is George Vavalli and he does his own advertising by means of some multigraphing-mimeographing or other individually handled The work is so well performedd and process. evinces so much free hand artistic abil- ity that apparently it is done altogether by himself. This impression is con- firmed by my having followed his de- velopment as an advertiser for years, and having noted constant and con- siderable improvement. i do George is from the land of his fathers. not know how far removed In any event. it is no figure of speech to say he manifests a fine Italian hand The this appreciated by im his work. force of can only be duly those who know Italy and how artistic abil- ity is inherent in the Mediterranean peoples, with Italians leading them all. ' Thus far, George has a natural ad- most of us, and he 1s vantage over eminently wise to use it to the fullest extent, but let it be noted that such talent can only be utilized as he uses it in a small community, where circu- lars are the only advertising medium. When it printer and newspaper must be em- that field stand more on a level of opportunity. For, except that good taste and the in- stinct for effective type displays always comes to larger places the ployed, and in merchants help much, any man with hard com- mon sense and the will to apply it can advertise effectively in any larger town. Cavalli does this part of his work equally well. His types are right and well chosen—just about ideal balance and de- does he fall Here, between capitals, display lines matter. Nor choice of scriptive short in his words. for example, is his description plates, effective without his own splen- of cake MICHIGAN did art work—effective with a stock cut from the maker: CAKE PLATES—this in hand-done display capitals. Then below, type- IMPORTED CHINA, handsomely decorated in col- writer type, thus: Of Flower Bowls ETCHED CRYSTAL GLASS, reasonably priced, $1.25. Dou- ble Tid-Bit Trays are thus: A PRAC- ATCAIL GIFT io Ayu CHINA WARE, Sandwich Trays, CHINA WARE, priced at $1.25. ors and gold, $1.95. he Says: etched glass, decorated in gold, IMPORTED decorated in gold, Note scant punctuation—good mod- ern practice. We now know that what we say is more easily read if not clut- tered up with too close punctuation. As a general merchant, George has many departments and his advertising lays stress on many lines besides gro- 3efore me in his circular of gift that, him a ceries. suggestions, done so fetchingly if interested, vou should send 3 cent stamp for a copy. You will find it fully worth the money. But he de- votes two entire pages to foods. On one page he prints six dinner the heading, Cavalli’s menus under Suggestions for Christmas Dinner. Jaked Ham Chicken No these, but the layout for each is com- These are Turkey Diner, Duck, Dinners. Dinner, Goose, and Roast Beef prices on plete. Under Turkey we have these details: Pineapple and Crab Cocktail; Celery, Olives, Pickles; Sparkling Cider; Roast Turkey Country Dressing; Brown Gravv; Orange Ring, Cranberry Jelly; Glazed Sweet Potatoes; Green Peas, Creamed Onions; Plum Pudding with Hard Sauce. Under Roast Beef we have: Traditional Xmas Dinner. Barley Broth: Roast Beef with Yorkshire Pudding; Browned Potatoes; Brown Gravy; Baked Beets; Beer or English Ale; Celery — Spiced Plums — Nuts; Brandy Sauce; Coffee. What a How that George has Na- tional tastes, and this rings as true of Plum Pudding with Assorted wonderful Cheeses; menu! good Yorkshire Pudding reads! not failed to learn about varoius England as any fettucini dish could of Italy. We get the brandy, beer and ale, but we does not tell us where to can’t have everything, maybe. No prices, I say, on any of these; but plainly George is prepared to sup- and you will observe ply every item clear through his circulars that Cavalli is not working on any “profitless selling” basis. Last page is devoted to a limited list Cavalli's— Christmas Food Bas- of seasonal specials, thus: Give Food Gifts. kekts. Make Christmas someone happy this one of our food bas- up. Crosse & Meat—You buy finer mince meat. Two size jars. S & W Asst’d Vegetables, C & B Plum Pud- ding, nothing but the finest ingredients used, priced at 40c. C & B Hard Sauce with a tin of Plum Pudding makes a fine gift 35c. C & B Goldfish Marma- (Continued on page 22) with yets—priced from $3 ¥ p slackwell Mince cannot 25c to 45c. six No.2 tins $1: February 8, 1 TRADESMAN 9 9 oe 9 2 POUTNAMS NORTHLAND CHERRIES FOR WASHINGTON’S BIRTHDAY FEB. 22 Packed in attractive 10 Ib. Work Baskets and 14 lb. Toy Hamper Baskets. MADE BY PUTNAM FACTORY Grand Rapids, Michigan Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service They will come back to you — If the goods you sell your customers please them—they will come back to you. You make this a _ certainty with MUELLER MACARONI PRODUCTS. These products have been famous for over sixty-five years. They are made from the highest grade materials in a factory that has no superior in cleanliness and perfect order, and only Mueller’s exclusive method of manufacture can produce Mueller’s uniform quality. Get behind these quality products and get your share of increased business. Make prominent window and counter displays of MUELLER’S. This will help to increase the sale of these products as as well as other items, such as tomatoes, cheese, etc. used in the preparation of a Macaroni recipe. Cc. F. MUELLER COMPANY Jersey City New Jersey SN RON ERAN TET PI February 8, 1933 MEAT DEALER Michigan State Association of Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—E, J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand tapids, date not decided. Retail Meat at Century of Progress Exposi- sition. From live Srazinge in the range country and fattening on feed- ing farms to choice rib roasts of beef, stock lamb chops, pork roasts, sausages and other toothsome meat products on the family dinner table, the story of the live stock and meat industry will be told through a dramatic and attention- getting exhibit at Chicago’s 1933 world’s fair—a Century of Progress Exposition. This exhibit will be one of the most complete presentations of its kind ever produced. It will picture in a realistic and fascinating way the romance of the production of live stock and meat. It will dramatize the vastness of the meat industry and depict its tremend- ous importance to the Nation’s agri- culture. Designed by R. M. Whitson, the ex- hibit will occupy the entire center wing, comprising 4,080 square feet, in the agricultural building, now virtually completed on Northerly Island on the exposition grounds. Since it will be representative of the entire industry, no trademarks or brand names will be shown. All factors in the live stock and meat industry have combined to present this exhibit, including stock, retailers of companies, packers, producers of live meat, stockyard sausage makers, industries serving the meat industry and others. The entrance to the exhibit is con- trived to attract immediate attention. Tt will be shaped like a funnel, 40 feet wide in the main aisleway and 16 feet deep. Dramatic interest will be arous- ed by the use of dioramas—pictures in three dimensions, length, breadth and thickness—which combine modeling and painting which blend into the back- ground in such an ingenious manner that startlingly life-like results are ob- tained and illusions of great distance are created. After viewing these dioramas, the visitor will pass into a white-tiled meat cooler. Here he will be conscious of a drop in temperature. Among inter- esting things to be seen here will be a cutting table containing a number of wholesale meat cuts: There will be perfectly modeled carcasses of beef, pork and lamb hung on trolly equip- ment, as in a packing plant. The cuts and carcasses will carry the Bureau of Animal Industry’s inspection stamp. Sausage and various other packing house products, boxed for. shipment, will be shown along the cooler wall. Visitors will next enter a completely equipped refrigerator car with insulat- ed doors. The care used in safeguard- ing meats in shipment under refrigera- . tion. will be graphically demonstrated to the visitors in this section of the exhibit. How refrigeration has pro- gressed since it was first successfully introduced will be indicated by a model of the first refrigerator car ever used. : MICHIGAN Leaving the refrigerator car, visitors will be shown by means of a diorama how trains of refrigerator cars trans- port meat to large consuming centers. Carrying the story of refrigeration to its logical conclusion, a refrigerated meat truck will be shown in front of a retail store in which meat is attractive- ly displayed in the window. Toward the front of the meat store a wide variety of sausages and cut meats will be displayed. The store will be equipped with a walk-in cooler having a glass front for the display of other meat products and also the latest electrical appliances. On the back wall of the store will be the United States Department of Agriculture meat charts for beef, pork and lamb which will be explained by means of an in- genious electrical device. The vital part the industry plays in the economic scheme of things will be shown by a table indicating how large a part of the Nation’s wealth is invest- ed in live stock production, meat pack- ing, and retail marketing systems. By- products of the meat industry and their essential uses will be graphically displayed in the huge glass case. In all its varied phases this exhib‘t should be an effective medium in inter- esting the public in the meat producing industry and educating them further to the value of meat in the diet. It should likewise be effective in demonstrating to people everywhere to what an ex- tent they are dependent on this indus- try for food products and other com- modities used every day in millions of homes. It seems appropriate that such an exhibit should be presented in Chi- cago, the world’s leading meat produc- ing center. ——__~-.___ Present conditions enable independ- ent merchants to meet the competition of the five-and-tens, say the sponsors of a new five-ten-fifteen-cents mer- chandising campaign. The organiza- tion aids the dealer in staging sales Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. hake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. @ FRIGIDAIRE s ELECTRIC REFRIGERATING SYSTEMS With FAMOUS COLD CONTROL AND HYDRATOR All Medels on Display at Shewreom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 TRADESMAN through circulars imprinted with his name and furnished at cost, reports that many manufacturers unaffiliated with national chains are now able and eager to help independent stores com- pete. GROCERS! Pee Shale PP 7 celal Us Pi err rg alae LTT ea Here’s a prod- uct you can rely on for re- peat, customer- building business. % Dependable in qual- ity, price and deliv- ery. Stock POSTMA’S golden-crisp RUSKS. ‘R cians Jr com . by: PAysic! aya QP mene: ry V La LT Z phe Genuine Rusk 13 What the world really needs is a machine to lighten labor without light- ening labor’s pockets. THE EYES OF THE PUBLIC ARE ON YOU AND YOUR STORE EVERY BUSINESS MAN IS LIVING IN A GLASS HOUSE TODAY — LEFF US GIVE THE PUBLIC NO REASON TO THROW STONES. Q/c% Joke HEN you wrap packages for WH sour customers, they watch every move you make. They notice your hands, your counter and your packaging methods. An extra slap sheet of KVP Deli- catessen Paper on lard, butter, meat and vegetables may be the extra touch of service that will win more business for you. Try a roll, wall carton or box of this moisture-proof, grease-resistant, sani- tary, odorless protective wrapper. Samples free. KALAMAZOO VEGETABLE PARCHMENT COMPANY Parchment (Kalamazoo Co.), Michigan (i DELICATESSEN PAPER La if Ti), f PSILF-RISING PANCAKE FLOR = GRAND RAPIDS, MICH. STOCK THESE TWO POPULAR SELLERS! Made by the VALLEY CITY MILLING Co. GRAND RAPIDS, MICH. iH i RUALLEY CITY MILLING 4 Ace the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. e brand you know A complete line of canned vegetables and fruits 14 MICHIGAN TRADESMAN February 8, 1933 HARDWARE Michigan Retail Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. : Treasurer—William Moore, Detroit. For the Spring Paint Campaign. It looks like a long time before the spring campaign is launched, but real- ly, the forehanded dealer 1s getting ready for it right now. One of the most important items in preparing for the spring paint campaign is to re- adjust your mental attitude to the busi- ness of panit selling. The readjustment, too, will help in the sale of paint specialties and acces- sories for which some demand can be worked up even in these quiet winter months. The sort of customer I have in mind is the customer—or rather prospect— who somehow can't be brought to the buying point. He displays a sort of vague, half-hearted interest in paint. He nibbles at the edge of the subject. He quite frequently assures you that he positively does not intend to buy anything to-day but just wants a little information. He doubts if he can af- ford to paint this year. Every dealer knows that sort of prospect. Some dealers are so thor- oughly fed up on him that they give him the cold shoulder or the glassy stare and let him go with a few non- commital words. They hand him a color card and a booklet, tell him how much the prepared paint is worth, and wind up the transaction by assuring him quite unenthusiastically that they will be glad to have his order when he is ready. That is one way to do it—or rather, that is the way not to do it. I remem- ber, however, how one old time dealer handled one of these vague and in- definite paint prospects. He enquired where the house was. How long since it had been painted. (“I wouldn’t let it go much longer, Mr. Blank”). What color combination do you like? (“That is quite pretty if you have shade trees. So-and-so is also a nice combination and very popular.”) By the time the talk was ended, that dealer had the man’s name, address and detail require- ments jotted down in his mental note book. While the prospect, much less vague than when he entered the store, probably mused as he went out: “There’s a storekeeper who takes a lot of trouble, even if he knows you aren’t buying. And he knows a lot about paint, too.” “Is it worth while taking all that trouble with a man who tells you positively the isn’t going to buy?” I asked the dealer afterward. Suggestions “Tt is that sort of man who needs paint education,” returned the dealer. “He is undecided. His ideas of paint- ing are vague and uncertain. Some day he will buy paint from someone. But before he does that some paint missionary has to clarify his ideas about paint. When he does buy, I may get his business. I may not. But every job of paint sold helps me; be- cause it helps to establish painting as a regular habit with the community. I am here to talk paint to anybody in- terested enough ‘to talk paint to me.” oe es ee Paint dealing isn’t merely selling paint. There is a host of other factors in paint selling than the mere mechani- cal act of taking in the money and handing out the goods. Among the biggest of these factors is the knack of making the man who comes into your store feel that you are interested in him, and in the success of his paint- ing job, and that for paint purposes you are his helper. Let him go out feeling that he is under an obligation to you and to your store. Yet don’t make the obligation too obvious. Don’t let the customer for one moment get the idea that you think you’re conferring a favor. Let the feeling of obligation come to him unconsciously. The skilled salesman knows where to draw the line. “Now, if there is anything more you would like to know,” he says, “just drop in or telephone. That is what we are here for—to help you get a good paint job.” In the paint department it pays to talk quality. Price is, of course, a great consideration now with every buyer. You cannot talk quality regardless of cost as successfully as you could a few years ago. But you can make a mighty good talk on the relation be- tween quality, price and value; and you can show any reasonable minded customer that in paying a little more for a dependable quality of paint he gets a great deal more for his money. You get nothing in this world that you don’t pay for. That’s true of paint. Pay a dollar and you get a dollar’s worth of service, or more. Pay . fifty cents, and you get fifty cent’s worth of service or less. Sell cheap paint if you must; but talk quality even when you sell cheap. If you take your stand on the gospel of low price regardless of value, when the customer discovers the mock- economy of low priced paint and learns by bitter experience the importance of quality, he won’t come to you for his quality paint—he will go to the mer- chant who has talked quality right along. Show your prospect the difference between the first grade and second grade stuff. Show him what quality means and what it will do for him. He paints for a definite purpose, to decor- ate and preserve his property. If the paint doesn’t decorate for more than a few weeks, and doesn’t preserve at all, why paint? What is the good of a paint that peels after the first few days of hot sun, and at the end of the summer looks as though the house hadn’t had a touch of paint in ten years? Show your prospect the money aspect of the thing, if that’s what in- terests him most. What is the petty immediate saving on a low priced paint that won’t last a single summer com- pared with the real saving on a slight- ly higher priced paint that lasts for anywhere from three to five years, or even longer? Will the small immedi- ate cash saving pay for having the job -done over a year or two from now? Using quality paint effects two sav- ings—the cost of new material each year and the cost of putting it on each time. A lot of houses will need paint this spring; and, even though paint selling may be a difficult job, it will be worth tackling in earnest. So, as a prelimin- ary, get the right angle on it and learn to talk paint from the customer’s viewpoint. Plan a selling campaign that will show him the results your brand of paint will deliver—a good de- pendable job that will retain its ap- pearance for a long time, add to the value of his property, preserve that property and save him money in the long run. Victor Lauriston. —— +2 >—__—__ Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 11) 539.18. (The assets consists of shares of stock which are worthless to a certain extent.) The first meeting of creditors will be called and note of same made herein. Jan. 31. We have to-day received the shedules, in the matter of Baxter Laun- dries, Inc., Bankrupt No. 5097. The sched- ule shows assets of $5,953,631.83 with lia- bilities of $3,562,890.39. A summary of the assets are as follows: Taxes due and owing U. S. __$ 15,967.09 Taxes due states, counties, PEC 54,509.06 Secuten (Clans: 2 3,287,720.16 ignsecured claims =. +. 204,693.98 Heal Bistate ee 670,328.37 Cash: en hand 2228 610.00 Bills, promissory notes, etc.__ 4,391,640.92 Stock 1) trade oa 26.839.12 Carriages and other vehicles_ 17,372.44 Machinery: (0 ee 495,568.11 Debts due to open accounts__ 291,056.51 Unligquidated claims —-______- 40,242.52 Depesits eft) 2. 22 ee 19,973.84 Jan. 31. On this day first meeting of creditors in the matter of Con DePree, Bankrupt No. 4709 was held. Bankrupt present in person and represented by Norris, McPherson, Harrington & Waer, attorneys. Certain creditors present in person and represented by Knappen, Uhl, Bryant & Snow; Charles H. McBride; Diekema, Cross & Ten Cate; and Leo C. Lillie, attorneys. Claims considered, al- lowed or objected to. Bankrupt sworn and examined before reporter. Fred G. Timmer, Grand Rapids, trustee; bond $5,000. Meeting adjourned to Feb. 9. Jan. 31. On this day first meeting of creditors in the matter of Fred H. Salis- bury, Bankrupt No. 5101 was held. Bank- rupt present and represented by Charles H,. Kavanagh, attorney. Claims proved and allowed. Bankrupt sworn and exam- ined before reporter. M. N. Kennedy, Kalamazoo, trustee; bond $500. Meeting adjourned without date. In the matter of Albin J. Larson, Bank- rupt No. 5128. The first meeting of cred- itors has been called for Feb. 21. In the matter of Charles Knapp, Bank- rupt No. 5115. The first meeting of cred- itors has been called for Feb. 21. In the matter of Veneered Products Corp., Bankrupt No. 5127. The first meeting of creditors has been called for Feb. 21. In the matter of George C. Solomon- son, Bankrupt No. 5117. The first meet- ing of creditors has been ealled _ for Feb. 20. In the matter of Clarence J. Wright, Bankrupt No. 5111. The first meeting of creditors has been called for Feb. 20. In the matter of Shay Okun, Bankrupt No. 5118. ‘The first meeting of creditors has been called for Feb. 20. In the matter of Stephen Czachorski, Bankrupt No. 4963. The first meeting of creditors has been called for Feb. 20. In the matter of Newaygo Engineering Co., Bankrupt No. 5123. The first meet- ing of creditors has been ealled_ for Feb, 17. In the matter of Francis J. Mayette, Bankrupt No. 5124. The first meeting of ereditors has been called for Feb. 17. In the matter of James H. Fox Realty Co., a corporation, Bankrupt No. 5114. The first meeting of creditors has been called for Feb. 17. Feb. 2. We have to-day received the schedules, reference and adjudication in the matter of Robert W. Turner, Bank- rupt No. 5130. The bankrupt is a resi- dent of Coopersville, and his occupation is that of a farmer. The schedule shows assets of $875 of which $850 is claimed as exempt, with liabilities of $2,772.28. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called and note of same made herein. —_——_—+- 4 ___- It is harder work to be cheerful when business is dull, but it pays a better return than when everybody else is cheerful. —_+-___ Your mind is your mint. What are you coining? Mutual Building DETROIT OFFICE Transportation Bldg. Phone Randolph 0729 RI OR LA ARIA THE MILL MUTUALS AGENCY LANSING, MICHIGAN TRENGTH COMPANIES REPRESENTED HAVE Assets $65,931,787.14 Surplus $23,396,338.15 ERVICE Correct Insurance Coverage Engineering Advise AVINGS 12124% To 40% According To Classification of Property Phone 20741 GRAND RAPIDS OFFICE Grand Rapids Trust Bldg. Phone 95923 a, a, February 8, 1933 MICHIGAN TRADESMAN 15 DRY GOODS territory. A number of retailers, how- to complete their Spring buying types sought by retailers in smaller Michigan Retail Dry Goods Association. ever, in that State report that they shortly. centers. President—Geo. C. Pratt, Grand Rapids. are not able to pass on any appreciable —_+++—___ Remo First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. New York Stores Plan Fight Against Sales Tax. Retailers here began during the week to gird themselves for a strong fight against the enactment of a retail sales tax in this state. Although threatened for some time, the issue assumed major importance with the recommendation to the Legislature by Governor Lehman of a levy of three-quarters of 1 per cent. upon retail sales. It is under- stood that the Mastick commission on tax revision will make its report short- ly and will also propose enactment of a retail sales tax. “Merchants here are studying the proposed sales tax recommendations very carefully and both local retailers and those elsewhere in the State may be expected to speak with one voice when the question comes up in the State Legislature,” Walter Hammitt, president of the Retail Dry Goods As- sociation of New York and vice-presi- dent of Frederick Loeser & Co., said recently. ‘We are opposed to taxes on retail sales, believing such taxation unsound and a menace to the retail industry.” In addition to opposing the levy as an unsound step which will add to the heavy tax burdens already being borne by the stores, the merchants here placed great emphasis on its ef- fect in diverting trade to neighboring states having no sales tax, particularly New Jersey and Connecticut. Enact- ment of a retail sales levy was recently defeated in New Jersey. Recognized as the outstanding au- thority on sales tax questions in the retail field is George V. Sheridan, director of the Ohio Council of Retail Merchants and director of the bureau of tax information of the National Re tail Dry Goods Association. Lack of experience with state sales taxing in this country, Mr. Sheridan says in studies prepared for the association, has tended to confuse proposed general retail sales taxes with existing selective sales taxes and with the Federal type of sales tax collected through the man- ufacturer. Merchants in those states having percentage taxes levied on their gross sales find they cannot pass on the tax in any substantial degree, according to Mr. Sheridan, and that such a tax becomes in effect “a very heavy annual fee for the privilege of operating a re- tail store, in addition to all other local and state taxes.” “Mississippi, with a 2 per cent: tax effective last May, and Pennsylvania, with a levy of 1 per cent. effective in September, offer the only real experi- ence as to how such a tax affects the retail dealer who is commissioned with its collection,” he added. “In Missis- sippi, a strictly rural, agricultural state, experience is proving that the tax can be collected by the merchant in such part of it. They also report that sales to out-of-state concerns has increased. It should be borne in mind, too, that the Government costs have been re- duced 334% per cent. and that the tax applies to sales by manufacturers, wholesalers, utilities and to professions. “In Pennsylvania, experience is prov- ing that such a tax cannot be passed on in any considerable degree in many lines of retail business in our highly developed urban and industrial areas.” Accordingly, where a state tax is seriously threatened, Mr. Sheridan points out, it has become vital for mer- chants to give serious attention to the actual detail of such a proposed state tax system. This, he said, has been done by retailers in Illinois, where a group of Chicago merchants have drawn up two suggested plans for the consideration of the Illinois Legisla- ture—N. A. Times. a Summer Rug Market Declines. Indications that the coming season will be one of the slowest in point of volume encountered since the depres- sion are apparent in the Summer rug field. Instead of the advance buying and general activity which is cus- tomary at this period, the industry re- ports a widespread lack of interest in practically all types of special Summer merchandise. In the fiber rug field producers have brought out a 9x12 size rug to wholesale at $4.50, the low- est price on record, and $1 below the previous season’s low level. The low price, however, has done nothing to stimulate purchasing. While some producers are inclined to blame Jap- anese competition for the state of the market, the majority accept the situa- tion as normal under present condi- tions. —_———~+> > ___ Expect Upturn in Hosiery. While the full-fashioned hosiery market is in a weak position at pres- ent, a natural upturn this month may be expected, when demand for Spring goods appears, members of the Nation- al Association of Hosiery and Under- wear Manufacturers agreed at a meet- ing. Some prices below $4 per dozen for silk styles indicate that a few mills are forcedly liquidating accumulated stocks, they said. Imports of woolen hose from England and half hose from Japan have declined in the last two months, and the situation does not ap- pear to warrant any action at this time, although it does indicate that the possibilities were present of the matter becoming serious, mill executives said. ———_>~- + __ Look For Men’s Wear Spurt. Although orders for men’s Spring wear are at a low level this week, the trade expects a sharp increase in com- mitments next week, following the inventory-taking period now in prog- ress.. There is a considerable volume of Spring business to be placed yet, manufacturers report, as initial orders have been extremely light. While stores have four weeks left for clear- ance sales, some attention will have to be paid to Spring goods, and with both cloth mills and manufacturers keeping output low, retailers will have Suit Ratio Declines Somewhat. Some tapering off in the ratio of suit to coat orders has developed in recent buying. Whereas two or three weeks ago suits had 60 per cent, of the volume, the current business is about equally divided between coats and suits. This is considered a natural development, in view of the compara- tively heavy initial buying of suits in recent weeks. Indications were said to be that the suits volume for the en- tire Spring season will be substantial- ly ahead of a year ago. Mannish types are being re-ordered from the larger cities, with the dressier, fur-trimmed Slight Gain in Dress Deliveries. A slight improvement in deliveries on low end dress linens is reported. This is said to be the case with the $3.62% price line, in which deliveries are promised in from ten days to two weeks. Shipments of dresses quoted at $2.12% continued seriously hamper- ed by the stoppage of production. Re- ports that the stoppage is spreading to higher price lines are said to be base- less at this time. This angle of the situation, however, continues to be watched. —_—_> 2 ~—___ He doesn’t get up who gives up. MICHIGAN BELL TELEPHONE CO. OLEATE EVERY HOME IN MICHIGAN NEEDS THE PROTECTION OF TELEPHONE SERVICE When danger lurks at your window... when fire threatens loved ones and home... when sudden sickness or accident makes medical attention imperative . .. then does one realize most the PRICELESS PROTECTION afforded by telephone service. For, with a telephone, you can summon aid instantly, day or night. Just one such call may be worth more than the cost of tele- phone service for a lifetime. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING ‘G6 R AND RAPIDS, MI C HIGAN 16 HOTEL DEPARTMENT Winter Festivities at Big Bear and Arrowhead Lakes. Los Angeles, Feb. 4—I notice by the Lawrence (Kansas) local papers that Gen. W. H. Sears, formerly of the Sears & Nichols Canning Co., operat- ing at Pentwater and other Michigan and. Middle States cities, is being boosted for the mayoralty of the Kan- sas city. General Sears was one of my warmest friends when I was con- ducting the Verbeck Tavern, at Pent- water, and he honored me by making me his campaign manager when he was making the run as Representative in Congress from the Ninth Michigan District on the Bull Moose ticket in 1912, coming within a few hundred votes of winning. The general is still president of the Pentwater Machinery Co.. but is spending his declining days at Lawrence, where he originally set- tled in 1859. As my Eastern visit is not carded until after the Lawrence election, I hardly see how I can assist him from an oratorical standpoint, but whether he makes the grade or not, I can give testimony to the fact that he is eminently qua lified for any position within the gift of the American people, anywhere, and I'll be goldarned if I don’t stop off and visit him, either go- ing or coming, and I trust he will be in a position to hand me the city’s keys when I finally arrive. The Mather Inn, at Ishpeming, ac- cording to a report submitted at the annual meeting of the organization, by Carl Quigley, its manager, made a showing of an absolute profit on its first year’s business, which in the light of general business conditions almost everywhere is something marvelous. The stockholders are to be congratu- lated on this almost magical happen- ing, and it must be a source of much satisfaction to the management to know that his efforts won approbation at the aforesaid meeting. While basking in the sunny offer- ings of Dame Nature, in Los Angeles, I have been viewing from a distance the snow capped summits of the Sierra Madre mountain range, and reading of the thousands of mountain visitors marooned in snowdriits. Having shoveled and enjoyed the snow offer- ings of Michigan I. cannot say I have been keen to participate in the so- called winter festivities of Big Bear and Arrowhead lakes, but recently I dipped in at the edge of this gigantic arena, through the good offices of one of my numerous friends, and I am going to tell you something about it, although I am free to confess that I hardly know what to say about “win- ter” which could possibly give a thrill toa Michigander. Before we left the pav ed streets of Los Angeles, we were in full view of the aforesaid mountains which are crowned with glistening diadems and down their sides are draped blankets of snow, hiding the ravines and deep canyons. We went out through the San Fernando Valley, through Saugus and Mint Canyon to Palmdale and Lancaster, where we really had our first contact with real honest-to-goodness winter. The. first glimpse of the desert lands about ?almdale, where last summer J spent a week end with some San Pedro school boys, was certainly awe-inspir- ing from the winding mountain road leading into the ordinarily arid coun- try. Instead of grays and browns, here we found the white and green. The ground was covered with a solid blanket of snow, and in Palmdale shovels and plows were employed in digging out paths for pedestrians and roads for automobiles. Everywhere everything was covered with the snowy. mantle—dazzling, sparkling, beautiful. But we buzzed ahead to Lancaster, where we were delayed for some time awaiting reports on the re- MICHIGAN sults of the activities of the snow plows, forced through the drifts by enormous tractors. Then we tried sev- eral by-ways but were as regularly turned back by the ‘highway czars, who ev idently wanted us to wait until we could “hit the pavements,” as it were. Finally we found an opening across the desert wastes behind Palmdale, and after several hours of cruising reached Victorville, which is about thirty miles North of San Bernardino, having weathered the drifts like a good ship which has successfully negotiated the frothy seas. At Victorville, we decided that we did not want to monopolize all the sports in one day, so we decided to spend the night at this point, and I took occasion to pay a visit to the doctor who had the first hack at me, when my “unpleasant- ness” started last April. He seemed satisfied with my appearance. Next morning the trip through Cajon (Cahoon) Pass, and over an elevation of 4301 feet was more interesting and vastly more comfortable. Filmy clouds hung over the mountains, drifting through the Pass cut like smoke from Indian camp fires, moving toward the desert lands on the other side. Be- yond the Pass was a sight which motorists seldom see, but one which veterans of the desert country say will remain for some months—a deep blan- ket of snow almost obliterating the vegetation of the desert. Here were the Joshua trees, silent sentinels of the wastes, holding out their thousand- fingered arms, their crowns covered with snowy hoods, many inches deep. And then toward home, after a lunch- eon at a perfectly good inn, at San Bernardino. At Pasadena, en route, we gave a farewell inspection of the Sierra Madres from the level, or plain side, where it was claimed the view this season has been far more inspir- ino than in many years. Ordinarily the trip we made could be accomplish- ed in one day’s ride, but what is time to an effulgent journalistic correspond- ent with no gas bill to pay? Now that the Grand Rapids audi- torium is completed hotel men of that city are looking forward to the advent of many conventions, and a consequent increase in their business. Given a fair degree of general prosperity I will lay my wagers on the Grand Rapids contingent. They certainly have the hotel accommodations to offer, and they are past masters in the art of en- tertaining. suggests Someone restaurant service drug stores could be accentuated by another whereby the diner could be spared the trifling delay even in this form of entertainment. Doughnuts could be strung on wires within reach of car windows or auto rails. Then all you do is to reach out, hook your trigger finger on the doughnut hole and snatch it off. On the principle of hooking the brass ring on the merry- go-round, that the quick provided by the Now that we have had several years of government by commissions the President is trying to unload the para- phernalia of the aforesaid commissions which seem to stick like sand burrs. It looks now as though the manna had ceased falling for the poor chaps who have imolated themselves on vari- ous boards for the love of “country.” A while back I expressed myself as not ‘having a great deal of faith in the accomplishments of hotel men _ in eradicating the evils of “temperance,” but I must say they have come as near delivering the bacon as any organiza- tion I know of. American newspapers are giving them full credit for their accomplishments. I can remember, many years back, when the Masonic Temple, in Chicago, ‘was the world’s tallest building, and TRADESMAN ‘t quite took one’s breath to look from its observatory to the street below. But its importance was snuffed out soon after by the erection of much taller buildings right in its immediate vicinity. Even hotels, to be much talked about, must scrape against the moon, and yet they keep on building them, and when a guest finds the ele- vators out of service, climbs eo his loft and finds he has neglected to call for his key en route, he is, according to some reports, much put out over the situation. Down on Temple street, in wander- ing about, the other day, I dscovered a wooden Indian in front of a typical cigar store of forty years ago. Remem- ber them? Well, I do, very clearly While it is true that the present gen- eration ‘has forgotten or never knew of the basswood Pocahontases of their ancestors, it was a fact that every pur- veyor of tobacco in any form, of the period of the civil war, and for some vears thereafter, had his doorway ornamented with a wooden Indian, with a tomahawk in one hand and a bunch of Tansill’s “Punch” in the other. Some hotel men are just begnning to discover that banquets, as a busi- ness proposition, are unprofitable. The entire culinary force of one’s catering establishment is disorganized for sev- eral days prior to and also afterwards and the guests themselves, naturally expecting too much, usually go away dssatisfied and talk much about their disappointment. And now it seems that even spinach can be overdone, according to some Eastern scientist After denying our- selves many of the good things of life and consuming spinach by the crate, after accepting it as a panacea for all ills, after regarding it as the supreme life saver and life prolonger, after hav- ing advocated its bitterness with en- thusiasm, after having swallowed it and grinned although there was no gtin inside of us, we now find there are other things easier to take—alfalfa, for instance—and that we have been do- ing a species of penance stunt after all. At Grand Canyon, in a wildly scenic setting, is the tomb of Charles A. Bryant, who at one time managed the old Michigan Hotel, at Detroit. This was in the early 70's, whence he went to New Mexico in 1880 to engage in the same line at Albuquerque. He was afterward connected with the Fred Harv ey system until his death, a score of years ago. He was a great friend of the late James R. Hayes, by whom he was employed for some time, and CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION February 8, 19¢ ? > 3 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums -%- 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That ts why LEADERS of Businesa and society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria tie Sandwich Shop Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass't Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon ote Michigan ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Columbia Hotel KALAMAZOO Good Place To Tie To Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. ARTHUR W. WRIEDEN, Mer. ane — HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER February 8, 1933 MICHIGAN TRADESMAN 17 I presume there are a good many Michigan hotel men who will remem- ber him. The indictment of the Stevenses, Chicago, for their participation in the wreckage of a prominent life insurance company, seems almost tragic. It all comes as a_ result of speculative notions on hotel possibilities. The La Salle Hotel, at one time, enjoyed a very remunerative patronage, and the owners were surrounded with a group of assistants who were familiar with hotel operations, among them be- ing Col. Earl Thornton, who, at last reports was associated with the Palmer House in a high executive capacity. But the promotion and building of Ho- tel Stevens, outside of the satisfaction of operating the largest hotel in the world—3,500 roogms—brought nothing but trouble and financial worries. In the first place the location was impos- sible except for strictly tourist busi- ness, and with the excessive number of residential institutions in that city, its ultimate failure was a foregone conclusion. Now it will have to take rank with the Gladstone, Drake and similar enterprises. I doubt if the au- thorities will be successful in making a criminal charge rest against this family but the episode ought to act as a warning for individuals who know little or nothing about the business in which they are embarking, and induc- ing their friends to make foolish in- vestments. Out ‘here we have bank hold-ups on the average of about two a week, all of which leads one to believe that banking can no longer be classed as one of the “tame” professions. The local banking association has announc- ed that hereafter bank employes will be armed with pistols and be trained in the use of them. It is to be war —preparedness from now on—against banditry. The gentlemanly white- collared bank clerk must be prepared to defend our dollars in true he-man Western style, and pay the bandit in his own coin—bullets, not currency. Seems rather tough on the clerks, be- cause authorities on the subject of criminality tell us that the layman who attempts to flash a blunderbuss on a seasoned bandit is just out of luck, and diverts his future course in earthly affairs subject to the whims of the undertaker. Maybe if some of these young men could be induced to spend their summer vacations—if they have any—in citizens’ military training camps, without exactly the glamour of war, or fancy uniforms, they might eventually become useful as defenders of the bank’s resources, but I main- tain that the banks should utilize sharpshooters of experience to watch over possible visits of bandits and then discard the practice of exhibiting all their surplus cash in public view, there would be fewer hold-ups and less casualties. Some banks I know of provide such trained riflemen, in protected steel cages, in control of the modes of egress, and in addition thereto, utilize microphones which keep the guards in full communication with the cages of the money handlers at all times. He hears the conversa- tion and acts accordingly, with satis- factory results. Texas bankers pay a bounty of $5,000 for dead bandits and this works out satisfactorily. An enterprising Detroiter rigged up a restaurant de luxe on a motor chassis, procured a permit from the city authorities and proceeded to gather in the shekels from the eating public in the Motor City. It is report- ed to have proved an instanteaneous success, whereupon a horde of other enterprising self-constituted caterers proceeded along the same line, much to the annoyance of terra firma oper- ators who have entered a protest to the city authorities. The claim is made that these floating palaces are not revenue producers for the tax collector. It involves a rather fine phase of legal technicality, Happening in at a session of one of Los Angeles’ noon-day clubs this week, I was much interested in the activities of a young Alaska boomer, who wants assistance in convincing Congress that a very large slice of the National domain is located in that ter- ritory, that it is largely made up of small islands which ought to be oper- ated on a rental basis. You go ahead and locate such an island under thirty square miles in area, secure a lease from the Government on a stated rent- al basis and go ahead. Then try and get it. I confess that I am not in a position to give exact statistics on Uncle Sam’s activities in the matter of leasing agricultural lands, but it is a matter of almost public scandal, that since the Government spent untold millions for reclaiming lands by the building of expensive dams and di- verting water courses, there is nothing entered in its cash books to indicate that the beneficiaries have ever paid a penny of the rentals which they agreed to pay for the use of these utilities. Neither has the Federal Government ever collected anything from the pasturage which has fattened hundreds of millions of cattle, to the detriment of stock-raisers in the states further East. The Forest Service has collect- ed and actually turned in certain fees received from tourists, etc., but rentals from her public lands, especially in the irrigated sections, have never material- ized. It has become a matter of poli- tics, pure and simple, and the fact that vote-getting is a popular industry has precluded the possibility of collecting such rentals. And yet you will find a not inconsiderable number of our citizenry who believe in “letting George do it,” and favor about every- thing which does not actually require an outlay on their individual selves. But the politicians look farther and see benefits—to the politician. It is usually thus. Settlers under the re- clamation service projects financed by Uncle Sam were given their water rights free. All they had to do was to pay 5 per cent. interest for twenty years and get their bill of sale. Were they satisfied? No! The moment they had to pay anything whatsoever they set up a howl and they kept it up until their tenure of possession was extend- ed to thirty-five years and the rentals up to date were written off. It doesn’t pay to be anybody’s rich, easy-going, good-natured and open-handed uncle, either at home or abroad It isn’t good for the uncle and means ruin for the nephews. Our present imbroglio over foreign debts is sufficient evidence of that fact. One does not favor Uncle Sam assuming the part of Shylock, but business is business and if he cannot secure these contracts with tangibili- ties, it were better that the lands af- fected, instead of being impoverished by intense cultivation, be reserved for posterity, hoping it may possess more improved ideas as to the definition of “gratitude.” California raisin grapes, according to all reports, are becoming a drug on the market. They must be, with stand- ard brands of raisins retailing at 5c per pound, in packages But the mar- ket on other varieties, mostly used, primarily, for making grape juice, is much better. What is the answer? One never hears of grape juice as a beverage out here, but fermentation—. Frank S. Verbeck. —_+-->____ A new driveway signal for service stations notifies attendants of a cus- tomer’s approach, can also be made to light up a sign. A photo-electric relay turns the trick. — + +.__ Many a match is ended by an old flame. An array of trade building, consumer pleasing, quality merchandise. Distributed exclusively by us and sold to Independ- ent retailors only with a rapidly growing demand. Hart Brand anned Foods Hunt Bros. Co. Canned Fruits Quaker Products Table King Products cer aa LEE & CADY 18 DRUGS Michigan Board of Pharmacy. President—J. W. Howard Hurd, Flint. Vice-Pres.—Duncan Weaver. Fennville. Director—E. J. Parr, Big Rapids. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. The Michigan Board of Pharmacy will hold its February examination at the Detroit Institute of Technology begin- ning Feb. 21. ee Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. 21,000 Orange Drinks Sold. Any fountain operator can duplicate the results obtained by the Crown Drug Co., operating fifty-two stores in Kansas City, Missouri, by following the same tactics. During a ten day period this company featured double orangeades at 15c. In the face of 10c competition they doubled their citrus fruit drink sales and used 42,000 of the 288 size Valencias. Here is the story direct from Claude Reichel, fountain supervisor of the company: “An intensive competitive situation during the usual peak month of our fountain season caused us to decide upon a mid-summer fountain program featuring citrus drinks. “Tn the furtherance of this program we featured for the ten day period of June 27 to July 6 inclusive, a ‘double orange orangeade.’ Prior to this time we had made an orangeade with one orange 176 size. Because of the long crop on small sizes we found that we could use two 288 size oranges at prac- tically the same cost and have an ad- vertising feature for the drink. “Window displays, strips windows, strips on the fountain back bars and insert slips on menus pro- claimed the story of this ‘double orange orangeade.’ “During the ten day period we used over 145 boxes of 288 size oranges in the fifty-two stores constituting the Kansas City division of the company. In round numbers 21,000 drinks were served at 15c each for a sales volume of $3,150. —_+-+ > Serving Tomato Juice. Tomato juice is without question the newest thing in drinks You will be wise to serve it at your fountain. Just now it seems to be the thing to do—to drink tomato juice. It is the latest style in drinks, if I may so ex- press it, and I think we have styles in drinks as well as in clothes. Perhaps one of the things that is bringing this product so rapidly into favor with the public is that the dietitians and physicians are constant- ly recommending it. Then it is at- tractive in color. It should be served in a tall glass packed with fine ice. It is a good thirst-quencher with a re- freshing zest all its own which is gain- ing favor with many. It is a health drink also, and that appeals to many. It is rich in vitamines, containing A, B, C and G. This means that it is rich in the qualities essential to growth and aids the body in resisting many forms of illness. Likewise it is one of the most valuable alkaline foods; a on the MICHIGAN ee preventive for acidosis. These and other facts have been given to the pub- lic and that, no doubt, accounts for much of the demand. This means another opportunity for the fountain man, but it must be prop- erly presented at the individual foun- tain and of course served just right. —_—__ ++ Boosting Fountain Business. A novel and simple stunt for boost- ing fountain sales was recently devised and executed, by the Wiedenbaum Pharmacy in Jackson Heights, N. Y. An. ordinary wooden barrel was placed on the sidewalk in front of the store, and a cardboard sign affixed to it, reading: “Thirsty? Look in here!” To the bottom of the barrel was affx- ed a picture of a man drinking a soda through a straw. The man, however, had no face—a mirror being substitut- ed. When the passer-by therefore, looked into the barrel—and nine out of ten of them did—he saw himself drink- ing soda. By actual count, about two-thirds of the “lookers’” responded favorably to the suggestion, entered the store, and ordered. > ++ ___ Orange Punch. In mixing cup put two scoops of orange ice, two ladles of pineapple fruit and carbonated water. Mix well and with slice of orange and fresh mint. serve a Vitamin Delight Sundae. In a long flat dish, place one scoop each of vanilla and chocolate ice cream. Over this pour a rich heavy bittersweet sauce and sprinkle a hand- ful of fresh raisins on top. Finish with a generous amount of whipped cream and a cherry. —___* 0 Glazed Walnut Sundae. In a stemmed glass, place a scoop of vanilla ice cream, on top arrange halves of walnut meats. Over the top pour butterscotch flavor. Finish with whipped cream and cherry. —_—_+ 2 Varnish Remover. The following has been recom- mended: Sodium hydroxide _____ 3 pounds Vit 4 pounds Pout 2 1 pound MVoter 2 Y% gallon Dissolve the sodium ‘hydroxide in part of the water and mix the whiting with more water to form a cream. Add the sodium hydroxide solution to the whiting cream, then mix in the flour made into a paste with the rest of the water. For use, one pint of this solution is mixed with about two gallons of water. >.> Alkaline Hair Lotion. Solution of Ammonia (28%)--175 c.c. Expressed oil of almonds -_-_175 c.c. Tine. of cantharides (US.P.X) 15 c.c. Onl of Grange 10 <.c. Spirt of rosemary —..____._- 625 cc. Add the stronger ammonia water to the almond oil and shake vigorously. Then add the spirit of rosemary with which has been previously mixed the tincture of cantharides and oil of orange, Soap bark powdered _______ 375 gm. Capsicum, powdered -—-___- 5.6 gm. Ammonium carbonate ______ 7.5 gm, DMstilled walter ..3 occa ISO c.c TRADESMAN fan de Cologne 7a 0 ©. c. Alcohol (95 per cent.) ~.to 1,000.0 c.c. Macerate the ingredients for eight days and then filter. —_——_>+ > ____ Buckeye Hair Lotion. Tinc. of contharides U.'S.P.X) 30 c.c. dane of Capsicum (LU Se x) 15 cc. RESOrtin 680 8 gm. Infusion of sage (99%) —_-_- 500 cc. Aicono! (9595) AAD Cc. Perume extract 9 15 ¢ €. To the cooled, strained infusion of sage, add the tinctures and the resorcin dissolved in the perfume extract and alcohol. ——_>++—____ Detergent Hair Lotion. Bonaw ee 5 gm. qinc. ot Ouillaja (NEV) _2 15 © c. Bay tin 22 30 c.c. Orange-flower water -._.____ 150 cc. —_——_»-.__ Dandruff Lotion. Chieral hydrate 9 20 gm PTannie acid = 10 gm. Tatrtanc acid 222 10 gm, Castor of 2 2 20 ec Aieotiel (5%) -.-..... 890 c.c Hssence Of violet). 8 50 cc: Distiled water 2260.8 to 1,000 c.c Camphor Ice. Camphor, powdered _____.__ 60 gm. Spelmacen 6 460 gm. Expressed oil of almond _~_--240 c.c. White wax _......-...._ 240 em. Melt the white wax and spermaceti, add the expressed oil of almond and the powdered camphor. Stir and con- tinue the heating until the camphor is dissolved. Idoform Gauze. Worn 3.33 gms. lem 225 ee 0.05 gm. (Castor Oi 2 0.10 gm. Acetone (sp. gr. 0.830) __--52.00 gms. Goze, 2 1.00: mtr. —_+-.___ Knocking means one of two things, carbon or envy. February 8, 1933 A number of organizations have tried the plan of turning every em- ploye into a salesman. One of the latest is a New York department store which, for a period of one month, en- couraged every worker to sell women’s hosiery — anytime, anywhere. The month ended with non-selling em- ployes ahead of the regular sales force in sales, the doorman particularly be- ing well out in front. > A large coal company has introduced a new dealer franchise plan with marked success. Dealers, guaranteed supplies of coal at all times at prices predetermined for each month in the year, find that the plan does much to stablize their business. The produc- ing company benefits by having the bulk of each month’s production con- tracted for at the beginning of the year. ——__+ ++ Sales talks interspersed with music or other entertainment are given shop- pers by a new electrical transcription broadcasting system for installation in stores. A clock mechanism which con- trols the device will play the hour-long record as many times a day as is de- sired The only servicing the system needs is a change of records once a week or so. SAVE MONEY ON BUYING There is a Sani Flush on the mar- ket that costs the merchant $1.92 per doz. I can put a better toilet bowl cleanser into his hands for $1.20 that allows him to sell at 15c and make better percentage of profit than he is making on Sani Flush. Moth flakes the merchant is paying $1.65 per doz. I can sell for $1.50 per doz. Moth pads these door to door fellows are asking 25c for, I can place into the merchant’s hands for 90c per doz. Send for my com- plete list cf money saving articles. JOSEPH P. WENZEL 1008 West Cross St., Ypsilanti, Mich. Grand Rapids SPRING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Electric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Vacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, Easter Egg Dyes, Easter and Mother’s Day Cards, and thousands of other new and staple items. All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. Cameras, Michigan February 8, 1933 MICHIGAN TRADESMAN 19 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Suttons Bay, Jan. 18—June 23, 1932, I bought 100 No. 627 art calendars and thermometers for $10. I paid the sales- man $2.50, but to date I have not re- ceived same. The salesman’s name was W. Stev- enson, 1249 South Division avenue, Grand Rapids. I am afraid I have been caught in the trap of a swindler. Perhaps you can help me. LE RR: Soegege. Reply to above was made as follows: Grand Rapids—I am in receipt of your letter of Feb. 4 relative to an al- leged concern in Chicago from which you thought you were buying calen- dars last June. I cannot find that there is any such a concern. In fact, the envelope which came back to you would indicate that there was no such a number even. I am reporting the matter to the police department and the Better Business Bureau and will, undoubtedly, receive reports from both. These reports will be at your disposal as soon as they come in. The city directory of Grand Rapids does not give any W. Stevenson and there is no house at 1249 South Divi- sion avenue, so I think your $2.50 ad- vance payment might as well have been burned up, so far as any good it will ever do you. I am sorry you should have been caught on the shatp hooks of a swindler of this kind. I assume the man who solicited your order was a total stranger and that you entrusted money to him without first making an enquiry as to his responsibility and the reliability of his business connections. I am just a little surprised at this, be- cause for fifty years I have warned my readers in the Tradesman week after week on the subject of not paying money to a stranger under any cir- cumstances. E. A. Stowe. The publisher of a magazine of wide circulation waives the right to be made a party respondent in proceedings against seven advertisers who are ven- dors of medicines and other commodi- ties, and agrees to abide by the terms of any stipulations effected with or orders to cease and desist directed against such advertisers. The publisher of a magazine of wide circulation, waives the right to be made a party respondent in proceedings against four advertisers who are ven- dors of alluged cures for rheumatism, stomach ulcers, eczema, and rupture, and agrees to abide by the terms of any stipulations effected with or orders to cease and desist directed against such advertisers. The publisher of a magazine of wide publication, waives the right to be made a party respondent in a proceed- ing against an advertiser who is vendor of a correspondence course of instruc- tion for railway training, and agrees to abide by the terms of any stipula- tion effected or order to cease and de- sist directed against such advertiser. The publisher of a magazine of wide circulation, waives the right to be’made a party respondent in a proceeding against an advertiser who is vendor of an alleged tissue building cream, and agrees to abide by the terms of any stipulation effected with or order to cease and desist directed against such advertiser. The publisher of a magazine of wide, interstate commerce, waives the right to be made a party respondent in pro- ceedings against twenty-one advertis- ers who are vendors of various articles of commerce including ear phones, key battery fluid, correspondence course of instruction in railway train- ing and alleged cures for stammering, gall stones, indigestion, and agrees to abide by the terms of any stipulations effected with or orders to cease and desist directed against such advertisers. EF. BP. John, advertising as EF. P- John, Druggist, and Feodor P. John, Ph. R., Thiensville, Wis., vendor of a treatment alleged to heal old leg sores, varicose ulcers and eczema, al- leges he has discontinued all advertis- ing and agrees that should advertising be resumed features not conforming to the rulings established by the Federal Trade Commission will be eliminated. Ten Herbs Co., Chicago, agrees to discontinue representing that a medi- preparation designated “Ten Herbs” is a competent remedy for rheu- matism, neuritis, nervousness, or any other condition other than one calling for a stomachic remedy or for stimula- tion of the eliminative functions of the intestines and kidneys. H. G. Levy, trading as Interstate Laboratories, Chicago, vendor of “Der- molax”, an alleged treatment for psor- iasis, agrees to discontinue the use of the firm name “Interstate Laborato- ries’, when neither owning nor operat- ing laboratories in which the product sold is compounded, and having no ele- ment of interstate commerce in the business other than the sale and ship- ment in interstate commerce; to dis- continue representing that psoriasis is caused by a germ localized in the tis- sues of the skin, rather than being a blood disease, and that the ointment and the skin soap included in the treat- ment reach the seat of the trouble, when such are not the facts; to dis- continue representing that the soap used in the treatment is made especial- ly for use with this treatment, when such js not the fact; and to discontinue representing either that there is a spe- cific for psoriasis or that the Dermo- lax treatment constitutes a specific for psoriasis, when such are not the facts. A vendor agrees to discontinue rep- resenting that a bicycle will be sent to prospective purchasers for “Free Trial”, unless and until it is sent with- out requiring the recipient to pay any money in advance or to render any service. The publisher of a magazine of wide circulation, waives the right to be made a party respondent in proceedings against five advertisers who are vendors of alleged cures for underweight con- dition, piles, eczema, wrinkles, and gray hair, and agrees to abide by any stipu- lations effected with or orders to cease and desist directed against such ad- vertisers. tags, high blood pressure, and cinal oe A process of continuous gas carbur- izing has been evolved. It permits quantity production, eliminates dis- advantages of the old pack methods of carburizing, effects new advantages. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acid Acetic, No. 8, lb.06 @ 10 Boric, Powd., or tal, ; _. 0836@ 20 Carbolic, Xtal,lb. 36 @ 43 Gitrie. fb 30. @ 45 Muriatic, Com’1., ee ae 034%@ 10 Nitric, Vee 09 @ 15 Oxalic. tb. 22. 15 @ 25 Sulphuric, lb. -. 03%@ 10 Tartarie, Ib. =. 35 @. 45 Alcohol Denatured, No. 5, Gab 2. 48 @ 60 Grain, Gal. -._.. 4 00@5 00 Wood, Gal. _... 50 @ 60 Alum-Potash, USP himmp, Ib. ..... 0 @ i3 Powd. or Gra.,lb. 0544@ 13 Ammonia Concentrated,lb. 06 @ 18 fo he 0544@ 138 Sab TD. 054%@ 13 Carbonate, Ib... 20 @ 25 Muriate, Lp., lb. 18 @ 30 Muriate, Gra., lb. 08 @ 18 Muriate, Po., lb. 20 @ 30 Arsenic Pound 2.22. 07 @ 20 Balsams Copaiba, Ib. __ @ 80 fir, Cana... Ib. 2 00@2 40 Wir, Ores. 1p. __ d0@1 00 Peru Ih... 1 70@2 20 Fol. Ip. 2.2 I s0@1 8v Barks Cassia, Ordinary, lb... 25 @ 30 Ordim., Po., lb. 20 @ 25 Saigon, Ib. —-_ @ 40 Saigon, Po., lb. 50 @ 60 Bim. Ib. =| 35 @ 40 Elm, Powd., lb. 35 @ 40 Him, Gd, ib... 4 @ 4 Sassafras (P’d lb. 45) @ 35 Soaptree, cut, Ib 15 @ 25 Soaptree, Po., lb. 25 @ 30 Berries Eubeb. Ip. 252) @ 15 Cubeb, Po., Ib. @ 80 Juniper, bb. __-. 10 @ 2 Blue Vitriol Pound —22 222 6 @ & Borax P¥d or Xtak Ib. 06 @ 13 Brimstone Found 2200 @ 10 Camphor ROUNG 22 50 @ 65 Cantharides Russian, Powd. —_ @3 50 Chinese, Powd. @1 25 Chalk Crayons, white, dozen__ @3 60 dustless, doz. @6 00 French Powder, Coml. --_ 038%@ 10 Precipitated, Ib. 12 @ 15 Prepared, Ib. .. 14 @ 16 White, lump, Ib. 03 @ 10 Capsicum Pods; Ih: 2222. @ 70 Powder. Ib. _... @ @ ES Cloves Whole, Ib. _..-_ 25 @ 23 Powdered, lb. _. 30 @ 40 Cocain JUNCe i 43@ 13 60 Copperas Xtal, Ib. .. ... BY%@ 10 Powdered, lb. -_ 04 @ 15 Cream Tartar Pound £2222 20 40 Cuttlebone Pound 227 t 40 5 Dextrine Yellow Corn, lb. 06%@ 1i White Corn, lb. 07 @ 1 Extract Witch Hazel, Yel- low Lab., gal. 99 @1 82 Licorice, P’d, lb. 50 @_ 6() Flower Arnica, Ib: 22.. 1 @ = Chamomile, German, Ib. -. 35 @ 45 Roman, Ib. —.. @ 90 Saffron, American, lb. 35 @ 40 Spanish, ozs. @1 25 Formaldehyde, Bulk Pound =... a @ 20 Fuller’s Earth Powder, Ib. -... 6 @ 10 Gelatin Round =.) 55 65 Glue Brok., Bro., lb. 20 @ 30 Gro’d, Dark, lb. 16 @ 22 Whi. Flake, lb. 2744@ 35 White G’d., lb. 25 @ 35 White AXX light, We @ 40 Bibbon oo 42%@ 50 Glycerine POUNG 2 144%,@ 35 Gum Aloes, Barbadoes, so called,lb.gourds@ 60 Powd., ib. =. 25 @ 45 Aloes, Socotrine, Tho @ 75 Powa., Ib. __ @ 80 Arabie, first, Ib. @ 40 Arabic, see., Ib. @ 30 Arabic, sorts,lb. 15 @ 25 Arabic, Gran., lb. @ 35 Arable, Ed, 1b. 25 @ 35 Asafoetida, lb.._.. 50@ 60 Asafoetida, Po., lb. @ 175 Guaiae, Ih. @ 60 Guaiac, Powd._ @ 70 Kimo, Ty. 2 @ 90 Kino, powd., lb. @1 00 Myrrh, ID. ° @ 60 Myrrh, Pow., lb. @ @ Shellac, Orange, We 2S i @ 25 Ground, Ib . 15 @ 25 Shellac, white, (bone dr’d) lb. 30 @ 45 Tragacanth, No. 1, bbis.__ 1 H@z 00 INO: 2, Ibs... - SO@1 75 Pow., Ib ..- - f: 25@1 50 oney Found 69.” @ 40 Hops 48 Loose, Pressed Oe ey @ & Hydrogen Peroxide Pound, gross 25 00@27 00 % Lb., gross 15 00@16 00 4 Lb., gross 10 00@10 50 Indigo Madras, Ib. ____ 2 00@2 25 Insect Powder Pure: Ib... 2 @ 35 Lead Acetate Atak lp 2 rt @ 25 Powd. & Gran. 25 @ 35 Licorice Extracts, sticks, Ror Dox -- £50 @2 G6 Lozenges, ip, . 40 @ 66 Wafers, (24s) box @1 50 ao Leaves suchu, lb., short @ 50 Buchu, lb., long. s Buchu, Pd. tb. @ 60 Sage, bulk, lb. 25 @ 30 Sage, loose bressed, 4s, lb. @ 40 Sage, ounces __ @ 8 Sage, P’d & Grd. @ 35 Senna, Alexandria, Ib. 50 @ 60 Tinnevella, lb. 20 @ 30 Powe, ib -. 25 @ 45 Uva Ursi, Ib. _ 96 @ 25 Uva Ursi, P’d, lb. @W 30 : Lime Chloride, med., dz. W@W 8d Chloride, large, dz. @1 45 Lycopodium Pound .o 30 @ 50 Magnesia Carb., 4s lb. __ @ 30 Carb., 1/16s, lb. @ 382 Carb., P’wd., lb. 15 @ 25 Oxide, Hea., lb. @ % Oxide, light, Ib. @ & Menthol Pound. 0. | 5 12 60 ery Pound 22 1 25@1 35 Morphine Oumeees 2257 | @10 80 CL ee @12 96 Mustard Bulk, Powd., select, lb. -_.. 45 @ 50 No. t, Ib. ==. 25 @ 35 Naphthaline Batis, ib, 06%@ 15 Blake, Ib. __-. 0%@ i5 Nutmeg Pound 6 @ 40 Powdered, lb. __ @ 50 Nux Vomica Pound 2 @ 25 Powdered, a = 1h @ 25 Oil Essential Almond, Bit., true, ozs. @ 50 Bit., art., ozs. @ 35 Sweet, true, lb. 1 50@1 80 Sw’t, Art., lbs. 1 00@1 25 Amber, crude, lb. 75@1 00 Amber, rect., lb. 1 10@1 75 Amise. Ip. _. 1 00@1 40 Bay, Ib. .... = € 00@4 25 Bergamot, ib. —_. 3 50@4 20 Cajeput, Ib. ___ 1 50@2 00 Caraway S’d, Ib. 3 00@3 25 Cassia, USP, Ib. 1 75@2 40 Cedar Leaf, lb. 2 00@2 25 Cedar Leaf, Com, Ib. -... 1 G0@? 25 Citronella, Ib... 75 @1 20 Cloves. Ib. 2. |. E (S@2 25 Croton, Ibs. -_. 8 00@8 25 Cubed, Ib. ...- 5 00@5 25 Hrigeron, Ib. __ 2 70@3 35 Eucalyptus, ID. 2. T5@L 29 Fennel 2 00@2 25 Hemlock, Pu.,lb. 1 155@2 20 Heml’k Com., lb. 1 00@1 25 Juniper Ber., lb. 3 00@3 20 Junip’r W’d, lb. 1 500@1 75 Lav. Flow., lb. 4 00@4 25 Lav. Gard., lb.. 1 25@1 50 hemon, Ib. =... 2 25@2 80 Mustard, true, ozs. @1 50 Mustard, art., ozs. @ 35 Orange, Sw., lb. 4 00@4 25 Origanum, art, Ib 2 1 00@1 20 Pennyroyal, lb. 3 25@3 50 Peppermint, lb. 3 50@3 75 Hose. dr. 2. @2 50 Rose, Geran., ozs. 50@ 95 Rosemary Flowers, lb.-_._ 1 00@1 50 Sandalwood, or, i 8 cogs 46 W. L. Wb. _. 4 50@4 7G Sassafras, true, Ib. _... 2 0@@2 25 syu., Ib = 7 @i dG Spearmint, lb... 2 00@2 40 Tansy, lb. -_.. 5 00@5 25 Thyme, Red, lb. 11 15@1 70 thyme, Whi. ib. 1 25@1 80 Wintergreen Leaf, true, lb. 5 40@6 00 Birch, Ih. 2 2 aes 26 Syl 2 75@1 20 Wormseed, lb. __ 3 50@4 00 Wormwood, lb. 4 TH@5 20 Oils Heavy p iobialoet sae = 1 i6@e1 35 ocoanut — 24 35 Cod Liver, Nor- — * Wegian, gal. __1 00@1 50 Cot. Seed Gals. Ot 10 Lard, ex., gal. 1 55@1 65 Lard, No. a. gal. 1 25@1 40 Linseed, raw, gal. 64@ 79 Linseed. boil., gal. 67@ §2 Neatsfoot, extra, gal _ S6@1 25 Olive, Malaga, gal.__ 2 50@3 00 : Pure, gal. __ 3 00@5 00 Sperm, gak fj 25@1 50 Tanner. gal. _. %@ 90 (har. So) 50@ 65 Whale, gal. ___ =. s-@ 4 00 Opium Gum, ozs., $1.40; Pe 17 50@20 00 Powder, ozs., $1.40; Ib: 2 17 50@20 006 Gran., ozs., $1.40; ie oe 17 50@20 00 Paraffine Pound _ 3. 064%@ 15 Papper Black, grd., lb. 30 @ 40 Red, gerd. Ih. 42 @ 465 White, gerd. Ib. 35 @ 45 Pitch ‘Burgundy Pound... . —20 @ 45 Petrolatum Amber, Plain,lb. 12 @ 17 «Amber, Carb.,Ib. 14 @ 19 Cream Whi., lb. 17 @ 22 Lily White, lb. 20 @ 25 Snow White, lb. 22 @ 27 Plaster Paris Dental Barrelg: @5 50 Bess. Ibo 034%@ 08 Potassa Caustic, st’ks,lb. 55 @ 88 Liquor, oe @ 40 Potassium Acetate. ih . | 66 @ 96 Bicarbonate, 1b. 30 @ 35 Bichromate, lb. 15 @ 25 a oe Ib. —_ S| @ 7 Carbonate, Ib__ Chlorate, eo 3 Atal, ih 7 powd:, Ib. _... 17 ¢ > Glan Ib -_. oy @ = ene. Ib. 364 @3 ermanganate, Ib. P Ta 2hO%s ed th 80 Yellow, Ib... G0 ¢ os Quassia Chips Pound 2 1 @ 20 Powe, Ib... = ge @ 30 : Quinine ® OZ Cans., ozs. @ 57 . * Sal psom, ; oe ag Glaubers, — Lump, Ib _. 02 @ 10 Gran, 1p. 0O3%@ 10 Nitre, Xtal or Powd. 10 @ 22 Gran., Ib 04 @ 20 Rochelle, Ib. i @ 3 Soda, Th 2 02%@ 08 Soda Ah 03 @ 10 Bicarbonate, Ib. 03%@ 10 Caustic, Co’l., Ib. 08 @ 15 Hyposulphite. Ib. 05 @ 10 Phosphate, Ib. 23 @ 28 Sulphite, tal. Ip. 07 Dry, Powd., ib. 12%0 oo Silicate, Sol. at 40 @ 50 | Turpentine Galions 55 @ 7 MICHIGAN TRADESMAN February 8, 1933 GROCERY PRICE CURRENT The prices quoted in this department are not cut prices. They are regular quotations such as jobbers should receive for standard goods. Because of present day uncertainties, sharp buyers who are in good credit may sometimes be able to induce the jobber to shade some of the quotations, but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or under force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. ADVANCED DECLINED Veal Sho You Sauce Pork AMMONIA BREAKFAST FOODS : Pears = Kellogg’s Brands Pride of Mich. No. 2% 2 25 Parsons, 32 0z. ______ 335 Corn Flakes, No. 186 2 85 Parsons, _ Ag : Corn Flakes, No. 124 al Parsons OF. r No. cat 2 Little Bo Peep, med, 1 35 Pep No. op 1 00 2 Black Raspberries Little Bo Peep, lige. 225 Krumbles, No. 412 __ 135 Ne. 2 -—_--—.._____. 80 Quaker, 32 oz ___.- 260 Bran Flakes, No. 624 180 Pride of Mich. No, 2__ 2 45 Bran Flakes, No. 602 1 54 Rice Krispies, 6 oz. ~_ . - Rice Krispies, 1 oz. __ R . APPLE BUTTER Ali Bran. 16 oz. ___ 2 25 se oF Rameerrive a All Bran, 10 oz: N. oe ker, 12-38 oz., doz. 2 00 i. 2 00 Mission. sone on a 4 eon, No 8 8 oe PH 9 7, Pride of Mich. No. _- 2 90 Whole Wheat Fla., 24 1 90 BAKING POWDERS 2 oe : : Post Brands [en UL novel. : — _ es B Grapenut Flakes. 24s 190 Marcellus. No. 2... 1 80 Royal. 6 oz., doz| _.... 2 45 sian see _ as : : = aS Cee Grape-Nuts. 50 ------ oo oe er ae 85 Instant Postum. No. 8 5 40 —s 5 Ib e “ioe : 0 Instant Postum, No. 10 4 50 oret 2 e-, ROE. 5 Postum Cereal, No. 0 2 25 CANNED FISH Post Toasties. 36s -- 2 85 Clam Ch’der, 10% oz. 1 35 DRIGyY Post Toasties. 24s -. 2 85 Clam Chowder, No. 2_ 2 75 259 SEO Post Bran, PGE 24 __ ; 85 Clams, Steamed. No. 1 2 75 woe Rare cae KC, 10c size, 10 oz. 3 60 KC, 15¢ size, 15 oz. —. 5 40 KC, 20c¢ size. full ib.-. 6 80 KC, 25c size. 25 oz. -_ 9 00 KC, 50c size. 50 oz. __ 8 50 nae. > ib. Sige 6 50 KC. 10 ib. size —____ __ 6 50 BLEACHER CLEANSER Mlorex. 16 oz., 24s __ 3 2b Clorox, 22 oz.. 12s _. 2 2 Lizzie, 16 oz.. 12a _._. 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue. 18s. per cs. 1 35 BEANS and PEAS Chili Beans Dry Lima Beans 100 lb. 7 White H'd P. Beans 2 Split Peas, Yetl., 60 Ib. 4 10 Split Peas, Gr’n 60 Ib. 4 Scotch Peas, 100 lb. __ 6 BURNERS Queen Ann, No. 1 __ 1 15 Queen Ann. No. 2 __ 1 25 White Flame. No. 1 and 2, doz. BOTTLE CAPS Dbl. Lacnauor. 1 gross pkg., per gross —_.___ 13 Post Bran PBF 36 —-- Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6-- 8 00 White Swan Par., No.6 8 50 BROOMS 2 Leader, 4 sewed ---- 3 45 Quaker, 5 sewed -_-- 6 25 Warehouse ____._______ 6 50 pee 2 15 Winner, 5 Sewed __-- 3 70 Whisk: .No. 3 _.... 2 25 BRUSHES Scrub : Solid Back, 8 in. —--..- 1 5? Solid Back, 1 in. ---- 1 15 Pointed Ends ------- 1 2 Stove Shaker 20 1 80 Na 50-2 2 00 Peeress 2-2 2 60 Shoe No. 4-0 <2 2 No. 2-0 2 3 00 BUTTER COLOR i Dandelion: 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. 2.8 a ae, Paraffine. 6s —_-___- 14% Parafiine, i2s —.-____- lite Wickine 9 40 Tudor, 6s. per box -_ 30 CANNED FRUITS Hart Brand Applies Nc 2 4 75 Blackberries Pride of Michigan ___- 2 55 Cherries Mich. red, No. 10 -_-_ 5 00 Pride of Mich., No. 2 2 60 Marcellus Red —------ 2 10 Special Fis... 3: 1 35 Whole White -------- 2 8c Gooseberries Np. 10: 7 50 Clams, Minced, No. % 2 40 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz.__ 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small __ 1 35 Cod Fish Cake. 10 oz. 1 55 Cove Oysters, 5 oz. __ 1 35 Lobster, No. = Star 2 00 Shrimp, 1, wet .. _ 1 45 Sard’s, 4 Oil, ‘eS —. 4:25 Sardines, A Oil, k’less 3 35 Salmon, Red Alaska__ 1 90 Salmon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 20 Sardines, Im. %, ea. 6@16 Sardines. Im., %, ea. 25 Sardines, Cal 1 10 Tuna, % Van Camps, Gon ee Tuna, 4s, Van Camps, ly A ee ee 5 Tuna. 1s, Van Camps, Moz. 220k 3 60 Tuna, ls, Chicken Sea. OE, 1 85 CANNED MEAT Bacon, Med. Beechnut 3 00 Bacon, Lge. Beechnut 2 10 Beef, Lge. Beechnut 4 10 Beef, Med. Beechnut 2 50 Beef, No. 1, Corned __ 2 00 Beef, No. 1, Roast __ 2 70 Beef, 2% oz., Qua., sli. 1 35 Beef. 4 oz. Qua., sli. 2 25 Beefsteak & Onions, s. 2 70 Chili Con Car.. 1s ___. 1 20 Deviled Ham. %s ____ 1 50 Deviled Ham. %s ____ 2 85 Potted Beef, 4 oz. ____ 1 10 Potted Meat. 4% Libby 52 Potted Meat, % Libby 80 Potted Meat, % Qua. 55 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage. Qua. 90 Veal Loaf, Medium __ 2 25 Baked Beans Campbells, 48s ______ 2 30 Van Camp, Bean Hole, BOB 3 75 CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36s cs. 1 60 No. 2% Size, Doz. 90 No. 40 Satice -.. 3 60 ma Beans Little Quaker No. 10 " = Baby, No: 2 Pride of sich No. 2. i é0 Marcellus, No. 10 ____ 6 50 Red Kidney Beans 3 NG. 10 75 NO. 2 85 SB Oe 60 String Beans Littie Dot, No. 2 _..- 2 26 Little Dot. No. 1 -... 1 80 Little Quaker, No. 1_. 1 60 Little Quaker, No. 2_. 2 00 Choice, Whole, No. 2__ 1 70 Cut: No 1) 9 00 Cut, Neo 2. 22. 1 60 Pride of Michigan —-_ 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 --_. 2 25 Little Dot, No. 1 -__. 1 80 Little Quaker, No. 1__ 1 45 Choice, Whole, No. 10 10 25 Choice. Whole, No. 2 1 70 Choice, Whole. No. 1 1 35 Cut No, 10 2 9 Cut, No. 2 Pride of Mich., No. 2 1 25 Marcellus Cut. No. 10_ 6 50 Beets Extra Small, No. 2 __ 2 50 Fancy Small, No. 2 __ 2 00 Pride of Mich., No. 2% 2 00 Hart Cat, No. 10 -.- 5 00 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2 .__. 0 Carrots Diced, Ne. 2228 85 Diced, Noe, 10 4 00 Cor Golden Ban., "No. 2.. 1 20 Golden Ban., No. 10 10 00 Little Quaker. No. 1-_ 90 Country Gen., No. 2__ 1 20 Pride of Mich., No. 1 Rn Marcellus, No. 2 95 Fancy Crosby, No. 2_. 1 15 Whole Grain. 6 Ban- tam, NO. 2 2. 1 45 Peas Little Dot, No. 2 ._. 2 25 Little Quaker. No. 10 11 25 Little Quaker, No. 2__ 2 15 Sifted E. June, No. 10 9 50 Sifted E. June. No. 2_ Belle of Hart, No. 2__ Pride of Mich.. No. 2_. 1 4 Marcel., Sw. W. No, 2 1 8 Marcel., E. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin No. 105 225 ee 4°95 No 8% 22520 1% Sauerkraut No. 30 4 00 No. 2% 2 a 33 NO. 2 1 05 Spinach NO. Oye 2 25 No. 2. 2 1 380 Squash Boston, No; 3 1 35 Succotash Golden Bantum. No. 2 2 10 aD 9t G0 ee 1 80 Pride of Michigan _. 1 65 Marcellus, No. 2 -__. 1 15 Tomatoes NO, 3 5 25 No, 2% 1 80 Oo: 2 oo Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2__ 1 10 CATSUP Sniders, 8 oz. 28: 1 20 Sniders, 14 oz. —___ — 1 8 CHILI SAUCE Sniders: 8 p27; 200322 1 65 Sniders, 14 oz. —._._- 2 25 OYSTER COCKTAIL Sniders, 11 oz. 0 CHEESE Roguefort _ 2 55 Wisconsin Daisy ____-_ 14% Wisconsin Twin ______ 13% New York June _______ 24 Sap Saf0 40 PVG 15 Michigan Flats ________ 14 Michigan Daisies ______ 14 Wisconsin Longhorn —-. 15 Imported Leyden 23 1 lb. Limberger ________ 18 Imported Swiss ________ 50 Kraft Pimento Loaf —__ 21 Kraft American Loaf __ 19 Mratt Brick Toaf —. 19 Kraft Swiss Loaf ______ 22 Kraft Old Eng. Loaf... 32 Kraft, Pimento. % Ib. 1 50 Kraft, American, % 1b. 1 50 Kraft, Brick. % lb. __ 1 50 Kraft, Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack ____ 66 Adams Dentyne: 65 Beeman’s Pepsin _______ 66 Beecnhut Peppermint __ 66 Doublemint — 8 66 Peppermint. Wrigleys __ 66 Spearmint, Wrigleys ___ 66 SICy Hr oo 66 Wrivieys P-K 2 66 Weaperyy 2 66 CHOCOLATE Baker, Prem.. 6 Ib. % 2 50 Baker, Pre.. 6 Ib. 3 oz. 2 55 CLOTHES LINE Hemp. 50 ft. __. 2 00@2 25 Twisted Cotton, BO fe. 50@1 7 Braided, 50 ft. --.___ 1 Cupples Cord _______ 1 85 COFFEE ROASTED Lee & Cady 1 ib. Package Arrow. Grand 2 | 23 Boston Breakfast ____ 23 Breakfast Cup 2.2. oA Pmaporiat oe 35 BON oe ee 19 Masestic 22555 29 Morton House — 33 Medrow 220 26 Quaker 6 29 McLaughlin’s Kept-Fresh Coffee Extracts M. Y.. oer 100 = 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK rape, Pau - 2 Bh Page. Baby =... 1 43 Quaker, Tall, 10% oz. 2 75 Quaker, Baby, 4 doz. 75 Quaker, Gallon, % dz. 75 Carnation. Tall, 4 doz. 00 Carnation, Baby, 4 dz. 50 Oatman’s Dudee, Tall Oatman’s D'dee, Baby re a ee a Pet, Baby. 4 dozen __ Borden’s Tall, 4 doz. Borden’s Baby, 4 doz. biog ht Oe Do oo ton bo ore > CIGARS Hemt. Champions __ 38 50 Webster Cadillac -... 75 00 Webster Golden Wed. 75 00 Websterettes ~_._____ 38 50 Cimeosg:. 22520 38 50 Garcia Grand Babies 38 50 Bradstreets — 3 La Palena Senators. 75 00 Odins 3 R G Dun Boquet __ 75 00 Perfect Garcia Subl. 95 00 Buawiser 22200 19 50 Dry Slitz Stogies __ 20 00 Tango Pantellas -___ 13 00 PROS 19 50 Hampton Arms Jun’r 37 50 (VOjan <2 6 35 00 Rancho Corono ee 35 00 KRenway 2 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Winderrarten 2.0. LiCaGar 3 oe 09% Hrench Creams _____ 11% Paris: Creams 2.000. | 12 SUDICOT 09 - Fancy Mixture —____. 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 25 Nibble Sticks -____ — 2 36 Chocolate Nut Rolls — = 1-50 lady Vernon 115 Golden Klondikes ____ 1 05 Gum Drops Cases Jelly Strings 2 14 Tip Top Jellies _.- 0914 Orange Slices —______ 0914 Lozenges Pails A. A. Pep. Lozenges -_ 13 A. A. Pink Lozenges _. 13 A. A. Choc. Lozenges __ 13 Motto Hearts... 1¢ Malted Milk Lozenges__ 19 Hard Goods eee Lemon Drops 2.22 F. Horehound drops = Anise Squareg =. 13 Peanut Squares _______ 13 Cough Drops Bxs. smith Bros. 22 1 45 Luden’g:) 2 1 45 Vick'’s; 40/10ce =. — 2 40 Specialties Italian Bon Bong -.-... 16 Banquet Cream Mints__ 17 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lbl boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N, Y. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice __ 10% Evaporated. Ex. eee du HOney 2 12% Ex. Fancy Moorpack 15% Citron 20: 1b: DOK 2 24 i i i i i 4 i ki } February 8, 1933 MICHIGAN TRADESMAN 21 Currants Margarine @PLAYING CARDS HERRING SOAP TEA Packages, 11 oz. ______ 11% — Axe, i doz. 2. sin so Herring Am. Family, 100 box 5 60 icycle, per doz. -_-- ixe CRe 72 Crystal White, 100 ___ 3 50 . “oe Torpedo, per doz, ---_ 250 Mixed, half bbls. ______ HE, 60s 2 2 00 Japan Mixed bois. Fels Naptha, 100 box 5 00 Medium ______ eee ge 17 Dates Moiikers, Kegs . 80. Blake White, 10 bex 285 Choice 21@29 Imperial, 12s, pitted 1 70 Milkers, half bbls. _____ Grdma White Na. i0s 350. Kancy 35@38 Imperial, 12s, Regular 1 30 POTASH Milkers. bbis. Jap Rose, 100 box 1:7 40 No. 1 Nibbs 32 Babbitt’s, 2 doz. __._. 2 75 Bairy. 100 box = 00 Palm Olive, 144 box 8 25 Lake Herring Lave, 50 box _____ 2 25 : Gunpowder Peaches Pummo, 100 box ______ 485 Choice 22 40 Evap., Choce —--- 09 FRESH MEATS & BM. nou oi eoEs Sweetheart. (0 box 570 Fancy = = 47 Fancy ee 10% Beef Tubs, 60 Count, fy. fat 6 00 Grandpa Tar, 50 sm. 2 10 : Pails, 10 lb. Fancy fat 1 50 Grandpa Tar, 50 Ize. 3 50 aor a ae a - Trilby Soap, 50, 10c 3 15 Ceylon r oe ba : SL. ‘ Peel Cream-Nut, 1 Ib. -...-- 9 Med. Steers & Heif. __ 08 Wieweewas «0 . ‘ SATs ; ‘ s z. per doz. Lemon, American _____ 24 Pecola 1 th. s6o ee 8 Com. Steers & Heif. _. 07 White Fish Lux Toilet. 50 315 Orange, American _____ 24 Med. Fancy, 100 lb. 13 00 : So English Breakfast Milkers, bbls. _______ 18 50 Congou, medium 28 Veal K K K K Norway __ 19 50 SPICES Congou, Choice _. 35@36 Wilson & Co.’s Brands Ton 2 i Sib pails 40 Whole Spices Congou, Fancy ____ 42@43 Raisins Oleo ee 10 Cut Lunch -________ —15v Allspice, Jamaica ____ @24 Seeded, bulk ___.______ 6 Nut ee 09. Mediume 200 03 Boned, 10 lb. boxes __ 16 Cloves, Zanzibar ____ @36 Thompson’s s’dless blk, 61, Special Roll ~-----_____- 12 Cassia, Canton ___ @24 Oolong Thompson’s seedless, . Cassia, 5c pkg., doz. @40 Medium -_____________. 39 ee ™ Soluce soe re ee BLACKENING Ginger. oe -------- e a te nn 45 ny epring Hamp oe. n 3 ixed, Of 2 a Cy 5 ee bes : MATCHES Good) 2320 3. Bp, Ze Gane ae : x Mixed, 10c pkgs., doz. @65 we Diamond, No. 5, 144 615 Medium —_____________-_ 08 Dri-Foot, doz. _____. 200 Nutmegs, 70@90 _____ @50 Searchlight, 144 box 6 i> JROOR 22 ee Qo Bixbys, doz. 130 Nutmegs, 105-110 ___. @48 TWINE California Prunes Swan, 144 -.__________ 5 20 Suineia. dom. a 6Pepper. Diack _.___. @23 Cotton, 3 ply cone —___ 25 90@100, 25 lb. boxes__.@05 Diamond, No. 0 -_____ 4 90 Cotton, 3 ply Balls ____ 27 80@90, 25 lb. boxes__@05% poe Mutton oe @ 00G —----_.__ ce — . ree eae Safety Matches Mediu 28 03 BI ao POLISH Pure Ground in Bulk VINEGAR 50@60, 25 Ib. boxes__@07 Red Top, ® SrOss Case 4:75 Poor -. 4. 2 68 he io dos. _.... 1 30 Allspice, Jamaica __.. @16¢ F. O. B. Grand Rapids 40@50, 25 lb. boxes__@07% ‘Signal Light, 5 gro. es 4 40 Black can Pe — : - Cloves, Zanzibar ---_ @27 Cider, 40 Grain -_____. 16 30@40. 25 lb. boxes__@08% Enameline Paste. doz. 130 <*>! Canton Soe @el White Wine, 40 grain__ 2 30@30, 25 Ib. boxes__@12 : Pork Granialine Licuia. ax 1 30 Ginger, Corkin ___._ @18 White Wine, 80 Grain 25 18@24, 25 lb. boxes__.@14% Loin, med ----------- 10 EZ. Ligtid. per doe 3 i6 NMUStrd @19 MULLER’S PRODUCTS7~ Butts -_______________ 08 Radium a oS Mace, Penang ________ @65 Maearoni 9 oz. 2. 200 Shoulders 222 U% Rising 's vig Se da 1 30 Pepper, Black @19 : WICKING Spaphetti $62... + We «Spareribe .. - 06% §54 take Pneines pos e Nulmeas _... «IS ONG. 9, per tens 80 Hominy oo ee ee < Vuleanol, No. 10, doz. 130 Pervert, White -- oe Ae 1 50 ‘ oe 0 tee Noodles, 6 oz 2 00 Trimmings 220 a -S Pepper. Cayenne 25 «=NO. 2, fogs Pearl. 100 Ib. sacks __ 35 Mee Ve Ge ak a Stovoil, per doz, _____ $00 Pap:ika, Spanish @3o0 No. 3, per gross ______ 2 30 Egg Alphabets, 6 oz.__ 2 00 auewieiens feces re - > _ c er oO. oz. 50 Bulk Goods Barreled Pork SALT Rochester, No. 3, doz. 2 vv Elbow Macaroni, 20 Ib. 4% Clear Back ___ 16 00@18 00 F. O. B. Grand Rapids : Seasoning Rayo, per doz .__ 75 Egg Noodle. 10 Ibs. __ 12 NUTS—Whole Short Cut Clear ---_ 15 00 Colonial, 24, 2 ib. __ 95 Chili Powder, 1% 0z.-_ 65 Almonds, Peerless __-_ 15% Colonial, 36-1% ______ 20 Celery Salt. 1% oz. 80 Bras lacce 12% Colonial, Iodized, 24-2 1 35 sane, 2 dz. 92 9s _ 80 WOODENWARE Fancy Mixed _....... 114 _ Dry Salt Meats a 1 Bile, ___ 3 96 Cmem Salt... i 35 Baskets Pearl Barley Filberts, Naples ______ S Bellies 18-29@18-10-6 we a oh ut? Gate 135 Bushels, Wide Band i 0. Peanuts, Vir. Roasted ee fo a. eas 70 Ib. 1 00 Ponelty, 3% oz. ---_ 325 | wood handles -___-_ 2 0¢ Barley Grits --__---- f 00 Peanuts, Jumbo _____ Tle Gre — eat, 50 Ib. 65 iXitchen Bouquet —-._. 4 25 Market, drop handle__ 9 Chester: 2 350 Pecans, 3, star __.___ 25 : _Lard i ream Rock for ice . Lanse, Leaves ______ 20 Market, single handle 95 Peeane. Jamho 49 Fure in tierces -_-__- 5 cream, 100 Ib.. each 85 Marjoram, 1 oz. -_-_--_ 90 Market, extra ..._____ 1 60 Pecans, Mammoth ___.. 50 60 lb. tubs ____advance Y% Butter Salt, 280 lb. bbl. 4 00 Savory. | oz. _..- -_ 65 Splint, large ..._.__ 8 50 Walnuts, Cal. ____ 13@21 50 lb. tubs __-__-advance % Block. 60 Ib. 2 4Q Thyme. I oz. ... 90 Splint. medium -_.___ 7 56 Sage Hickory 07 20 Ib. pails __--advance % Baker Salt, 280 lb. bbl. 3 80 Tumerci, 1% oz. ____- 65 Splint, spe” - 6 50 Mast India 100 ee 10 Ib. pails _._..advance % 6, 10 lb., per bale ____ 93 5 lb. pails ___-advance 1 20, 3 Ib., per bale ao 10d 3 lb. pails _.___advance 1 28 lb. bags, Table ____ 40 Churns : Salted Peanuts Compound tierces -___ 6% STARCH Barrel, 5 gal., each __ 2 40 Tapioca Huney, Ne. i -_____.._.__ Compound, tabs _ 7 Corn Barrel, 10 gal., each__ 2 55 Pearl, 100 lb. sacks __ 7% “4 1 1b. Cellop’e case 1 80 Kingsford, 24 lbs. ____ 2 30 3 to 6 gal.. per gal. __ 16 Minute, 8 oz., 3 doz. 4 05 Powd., bags, per 100 2 65 Dromedary Instant __ 3 50 Sausages Argo, 24, 1 Ib. pkgs. 1 52 . Shelled Bologna =. 13 Cream. 24-5 -. 20 Pails Almonds: 22020013 39.) Tavern). ¢) ) oN 15 10 gt. Galvanized -___ 2 6¢ Peanuts, Spanish Wrankfort 2.200 15 12 qt. Galvanized 2 85 Jiffy Punch 125 lb. bags By Pore 20 14 qt. Galvanzed __.__ 3 lu 3 doz. Garton | 228 Kilberts (09) (0 49 Meal 19 : Gloss -, 24 at. Flaring Gal. Jr. 5 00 Assorted flavors. Peeans Salted 45 Tongue, Jellied -_.____- 25 Argo, 24, 1 lb. pkgs. 152 10 at. Tin Dairy ~-___ 4 vv Walnut California _._.. 42 Headcheese __--._____-- 16 phi zs yee ay 4 5 ae Silver Gloss, 48. Is __ a Traps FLOUR Smoked Meats Elastic. 32 pkes. _____ 25 Mouse, Wood, 4 holes. 6v Vv. C. Milling Co. Brands MINCE MEAT Hams, Cer. 14-16 lb. 11 iget: $2.8 2 Mouse, wood, 6 holes. i Lily White 5 10 None Such, 4 doz. ___ 6 20. Hams, Cert., Skinned ‘Tiger. 50 Ibs. 22 | 275 Mouse, tin, 5 holes ___ 65 Harvest Queen ______ 5 20 Quaker, 3 doz. case __ 2 v5 HG=TS Too rect, WOO 1 ut oe Graham, in Yo Ho, Kegs, wet. Ib. 16% Ham. one beef ae ieee BS 1 “ See 1 WnueKieg. 23 4 ’ ~------- California Hams ___.@09 bap ba OLIvEs Bolled Hams @is Blue Karo, No. 1% _ 2 45 Tubs Lee & Cady Brands pada Pia = : : : ue Karo, No. 5, Z. Large Galvanized .___ 8 75 acto 7 oz. Jar, Plain, doz. 105 Minced Hams -____- @12 Free Run’g, 32, 26 oz. 240 Biue Karo, No. 10 __318 Medium Galvanized .. 7 75 16 oz. Jar, Plain, doz. 195 Bacon 4/6 Cert. ___. @13 Five case lots 2 30 fo 1k 8G : eee : Cream Wheat —______ Quart Jars, Plain, doz. 3 25 itica 2 oe on Red Karo, No. 1% ~_ 6 small Galvanized ____ 6 10 5 Gal. Kegs, each ____ 6 50 Five enna lots . os 30 Red Karo, No. 5, 1 dz. 3 64 3 oz. Jar, Stuff., doz. 1 15 — 8 TT Red Karo, No. 10 ----- 3 44 8 oz. Jar. Stuffed, doz. 2 25 Boneless, rump ---.@19 00 B eee 2 FRUIT CANS 10 oz. Jar, Stuff., doz. 2 65 fo ee : 50 1 Gal. Jugs, Stuff.. dz. 2 40 BORAX : Co Se a Presto Mason £ iver Yedaiy due ¥ Imit. Maple Flavor Glass, single —_______ 6 OL F. O. B. Grand verias Beet 09 24. 1 Ib. packages "3 35 Orange. No. 1%, 2.dz.310 Double Peerless ___--- 8 50 Half pint oe pee ees T 35 PARIS GREEN Ce ee 35 48. 10 Oz. hie ah ae 4 40 Orange, No. 5. 1 doz. 4 74 Single Peerless __- _ 7 6C a ee 4s “6 yee Ge % ie pockeces — 4 06 a ee ee 2 Shela eae 5 Coreg ee tag eo oe - : as FRIVGRSSE 5 Half gallon oo 11 5B S220 50 32 Mapie and Cane : ie 30 nice Kanuck, per gal. ____ 1 50 c ik, & gal. van _. 5 Fancy Blue Rose —_ 3 50 waawna Cowerns “0h © eat van -- 5 00 bea FRUIT CAN RUBBERS PICKLES Fancy Head 475 Bon Ami Pd., 18s, box 1 90 15 in. Butter _____ 9 uu : Medium Sour Bon Ami Cake, 18s__ 1 65 ; ac Presto Red Lip, 2 gro. 5 gallon, 400 count 4 75 Brillo 85 Grape Juice 1d in, Butter 3. 18 vv CAPEOn 25h 7 : oe ; Clininlide @ don 2” 3 60 Welch. 12 quart case 440 19 in. Butter __..____ 25 0C Presto White Lip, 2 RUSKS - Grandma. 100, 5c _... 3.60 Welch, 12 pint case__ 2 25 oro. carton 20. 76 . Postma Biscuit Co. a Gatudea i 3.50 Welch, 36-4 oz. case__ 2 30 weet Small S, per case ____ 2 - © aa ‘raft Stripe —_______ UY % Quaker, 3 doz, -__-_- 175 32 oz. Glass Pickled__ 2 00 A aH Mis Hie te & 95 Gallons, each _-. 1 25 32 oz. Glass Thrown -_ 145 “\?™ an one oan Rub No More, 100, 16 5 Gallon cans, each __ 3 70 onan ceenern nanan 5 & YEAST CAKE JELLY AND PRESERVES Rub No More, 20 Lg. 4 00 i 5 46. 70 oo ia a Pee SAL SODA Spotless Cleanser. 48. Temes saucee = ES = <6 Imitation, 30 lb. pails 1 60 Dill Pickles Bulk | Granulated. 60 Ibs. cs. 1.36 mo ------------- 295 Lee & Perrin, large_5 75 Suntight, 1% dos... 1 35 Pure, 6 oz., Asst., doz. 90 a a ane ~--------- - - Coeeaeet 18-2% Ib. | es doz. _- : oe Perrin, small__ : _ Yeast Foam, 3 doz. __ 2 70 00 2 ackages 2 Se : f =... @ 10- Pepper 0 35 Pure Pres., 16 oz., dz 1 85 Ren a 30 00 D mina (06 4308. € 40 Rossl Mat 2 40 Yeast Foam, 1% doz. 1 35 Snowboy, 100, 10 oz. _. 4 00 Tobasco, small ______ 3 75 Speedee, 3 doz. _____- t.2@ Sho Yu, 9 oz... doz. 2 06 JELLY GLASSES COD FISH Sunbrite. 50s -....____ O10 Al Jaree 475 YEAST—COMPRESSED Peerless, 1 Ib. boxes 18 Wyandotte, 48s -_-___ 473, A-l seman. 285 Fleischmann. per doz. 30 % Pint Tall, per doz. 38 PIPES , 8 5 : % Pint Squat, per doz. 38 Tob, 3 doz. in bx. 1 00@1 20 Old Kent, 1 lb. Pure 25 Wyandot. Deterg s. 24s 27h Caner. 2 0g. _.... 330 Red Star. per doz. _... 20 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. The False Gods of $ Price. This is the time for righteous indig- nation to express itself, before con- ditions go so far that they cannot be remedied. We are fully aware of the lack of money to buy things and of the grief and tragedy that goes with unemployment. We can sympathize knowingly with the merchant who has a store and no cash customers to help him pay his immediate pressing bills. stores, and the like, worship the false god of volume, Because department we have seen in the past month a de- velopment of the dollar shoe as a means of increasing store traffic. But the dollar shoe is not put on display as a “loss leader” for to-day it is ex- pected to carry its margin of profit. What can the public get for $1? Certainly not a shoe in the traditional term—good materials, well put to- gether, sold and serviced by experienc- ed fitters. No indeed! It is a foot covering and we are almost tempted to say, “Pity the poor who buy so poor a shoe, for it is the most expensive atter all.” We would like some other word than “shoes” to label these things for they are imitations of an imation and have no substance in them. Some of the shoes made up to sell wholesale for around 60 cents have too little of shoe substance and too much of shall we say “coolie labor.” And as an article of store sale and service, they are below the line of decency. No public on the face of the globe is get- ting anything like it in the shape of shoes that are “shells” having “surface- interest” and a minimum of substance and service. The scheme of selling some of these dollar shoes is tainted with chicanery, prevarication, quibbling, subterfuge and trickery. The shoes, in many cases, represent adulteration and deception. There is no need in this, or any other depression, to give the American pub- lic so little. When business men will rush into giddy sample rooms to buy shoes at 63 cents less 7 per cent. so as to have $1 shoes to retail in tens of thousands of pairs, then insanity reigns, volume is god and service is a forgotten thing. We do not like to see market cen- ters put their badge of approval on a brand of business that is false to the core. Samples are shown in perfumed palace settings and bought as if the surroundings contributed some sub- stance to the pretentious phoneys dis- played. There never was such a com- bination of splendor and of fake spread before the buyer. A shoeman from East Africa came into our office and told us of his dif- ficulties in trade with a money-less people. Many a man and woman has come into his store and put down a deposit, the equivalent of ten cents, and has returned to the store week MICHIGAN by week, until finally the pair could be purchased. But the shoe bought was one of substance and worth and ap- preciated for its use and purpose. We may be in the depths of depres- sion, but even with to-day’s conditions a better shoe can be bought in Amer- ica for a day’s wage than in any other These dollar shoes are not being bought by people place on face of globe. who are almost penniless. They are being sold to people who have an idea that there is more value in the shoes than the $1 asked. When the shoe business gets back into the hands of shoe men who know how to compare, contrast, examine, ex- periment, explore, enquire, investigate, search and study, then it will again be a shoe business. If the shoe busi- ness continues to be influenced by merchandise men who have $1 symbol in front of them as bait to pull cus- tomers into stores to buy other goods, it is not worthy of its place and pur- pose in the scheme of things. If the dollar shoe continues, we will undoubt- edly come to a totally demoralized labor market and an equally demoral- We will not see a shoe business destroy itself for ized merchandise market. want of a warning to return to com- mon sense.—Boot and Shoe Recorder. —_—___> +--+ ____ A Business Man’s Philosophy. One of the easiest ways to contrib- ute to the happiness of everyday life is to have consideration for the dignity of others. I mean the kind of dignity that ts expressed in Burns’s line: “A man’s a man for a taal’ In issuing orders, some people ring a bell three times instead of once, or shout when a quiet request would get attention equally promptly. One man expresses himself this way to subordinates: “I'd like to see you in a minute’ or “see me as soon as- you can interrupt what you are doing.” This is better than the brutal joggle of a telephone receiver, the snarl that can be heard through house or office, or the whine that is so irritating. Even children have interests that to them are vastly important. No par- ent, unless exceedingly vexed, will yell like an army sergeant. He will imply by the tone of his voice that he wants attention of the = the presence and youngsters as soon as they can stop what they are doing. He will not affect the brutality of a slave-owner. Patience is required for achieving what is recommended here, but pa- tience is merely the happy result of an attitude’ of mind. Those who are aware of the golden rule, and live by it, have no difficulty in following what has been outlined here. William Feather. oo Dinner Ware Trade Sees Upturn. 3elief that the dinner ware trade has passed the low point of consump- tion and will enjoy an active Spring business this year is current. Reports on dollar and unit volume for the cur- rent month show that sales are well above the totals of January, 1932. An average gain of 10 per cent. in unit sales is reported for this month as compared with the opening month last year. TRADESMAN Artist - Merchant - Skillful Advertiser, All in One. (Continued from page 12) lade—a fine orange marmalade in gift jar, 30c. C & B Bramble Jelly—Won- derful with Turkey in place of Cran- berry 30c jar. Armour’s Star Ham & Bacon, wrapped in holiday wrapper make an acceptable gift for anyone. Food Gifts are appropriate this year. You will please note as critically as you please that English wants nothing, either of purity or cor- George’s rectness—that it is not short of range nor fails of full expression. If he can write Italian as clearly, purely, con- vincingly, he has a remarkable edge on competition. One of the originators in N. W. Ayer & Son dropped asleep on his desk toward after morning working all night. His partner came in and found the sleeper had pencilled on his blotter: “Keeping everlastingly at it”. The partner did not waken the tired worker, but he finished out the line thus: “brings since then, “Keeping Everlastingly At It Brings success”. Ever Success” has been the Ayer slogan. What are those words? I assure you they are more than what we ordinarily think of as a slogan. They are a com- plete philosophy of life. They may be implemented as such by anyone and will be implemented thus by every man who gains real, substantial success. For success is never attained —never has been achieved—never will be had or deserved except by those who have the will to devote every particle of February 8, 1933 ability and energy they have in them to the one job of making things go. If I ever have seen Cavalli—and that is quite possible—I do not know it, but I know this without seeing him. That he is a tireless worker. More, he is a logical thinker. He is not to be stampeded out of the firm ways of good business practice by any unsound, un- true, meretricious fecipes for success. Nobody need get the idea that his suc- cess has been accidental. He has work- ed and does work for every cent he gets. He therefore enjoys his success with the full honors of those who de- Paul Findlay. —_—__+-.—___ Needs of Tradesman Readers. serve to succeed. A man in Leelaneau county wants a desirable location for a grocery or general store in a town where there is a good school and which the surround- ing country is settled with good farm- ers. A bright town in Ionia county wants a ladies ready to wear store. A vacant store on the main street can be ob- tained for $25 per month. —__e~«<__— Chink Applies For Position. A Chinese newspaper contains this letter from an applicant for work: Sir: 1 am Wang... | can drive a typewriter with good noise and my English is great . My last job has left itself from me, for the good reason that the large man has dead. It was on account of no fault of mine. So, honorable sirs, what about it? If I can be of big use to you, I will arrive on some date that you should guess. Mutual Building INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN Phone 2074] February 8, 1933 MICHIGAN TRADESMAN 23 OUT AROUND. (Continued from page 9) One of the most important organ- izations in Michigan is the Michigan Allied Dairy Association, composed of the following units: Michigan Association of owners and managers. Michigan Association of ice cream manufacturers. Michigan Milk Producers Associa- tion. Michigan State Farm Bureau. Michigan Dairy Inspectors Associa- tion. Michigan Dairy Boosters (machin- ery and supply men) Michigan Market Milk Dealers As- sociation. creamery Michigan Milk Bottle Exchange Managers. This organization originated in Grand Rapids in 1885, when a call was issued by E, A. Stowe for a meeting to organize the Michigan Dairymen’s Association Jan. 25. The meeting was held in the Supervisor’s room in the Mark Norris building, Lyon and Ottawa streets, Feb. 25 and 26, 1885, with an attendance of thirty-four as follows: D. M. Adams, Ashland. H. Dale Adams, Kalamazoo. N. S. Andrews; Dubuque, Iowa. C. E. Belknap, Grand Rapids. John Borst, Vriesland. C. Case, Crystal. D. P. Clay, Grand Rapids. iL. F. Cox, Portage: C. Cross, Carson City. Edward C. Cummings. D. Cunningham, Hudsonville. R. P. Emerson, Kalamazoo. A. P. Foltz, Davison. S. L. Fuller, Grand Rapids. E. A, Haven, Bloomingdale. Warren Haven, Bloomingdale. B. P. Dean, Cedar Springs. W. H. Howe, Capac. Frank J. Lamb, Grand Rapids. C. B. Lambert, East Saginaw. W. S. Luther, Ossian, Iowa. R. © Nash, Hulliards. Frank E. Pickett, Hilliards. J. Van Putten, Jr., Holland. Frank Richmond, Saranac. F,. A. Rockafellow, Carson City. M. P. Shields, Hilliards. Geo. Sinclair, Hudsonville. Jas. Skinner, Davison. E, A. Stowe, Grand Rapids. Martin L. Sweet, Grand Rapids. O. VanBuren, Grand Rapids. M. Wiggins, Bloomingdale. S. J. Wilson, Flint. All of the above have since passed on except E. A. Stowe. Feb. 16, 1887, Hon. F. A. Wilson in- troduced a bill in the Legislature pro- viding for the printing of our proceed- ings each year at State expense. The bill passed both Senate and House unanimously and was approved by Governor Luce March 21. Dr. Victor C. Vaughan, Dean of the Medical Department of the State Uni- versity, attended every meeting until he made his great discovery of tyro- toxicon at Lawton about a dozen years after the Association was organized. Election of officers resulted as fol- lows: President—Milan Wiggins, Bloom- ingdale. Vice-President—W. H. Howe, Ca- pac. Secretary and Treasurer—E. A. Stowe, Grand Rapids. Milan Wiggins served as President one year. He was succeeded by Geo. B. Horton, of Fruitridge, who served four years. E. N. Bates, of Moline, succeeded him for five years. I continued as Secretary and Treas- urer seven years, when I was succeed- ed by S. J. Wilson, of Flint, who con- tinued in that position about twenty years. My relations with the organization were always very pleasant. The only dairy exhibits made at the first convention of the Michigan Dairy- men’s Association in Grand Rapids in 1885 were six crocks of dairy butter made on the farm of the late D. P. Clay near Grant. These exhibits were scored by a committee, the figures being based on a possible 55 points as follows: No. 1, 18% No. 2, 14% No. 3, 34 No. 4, 18% No. 5, 19 No. 6, 32 Chicago milk wagon drivers receive $50 per week for 36 hours work, which is approximately $1.40 per hour, out of which they have to pay $8 per week to the union which pays official slug- gers $100 per week apiece to maim and murder anyone who undertakes to work for a milk business in any capac- ity without the authority (tyranny) of the union. The National House of Representa- tives has voted to restrict the cost of the funerals of its members hereafter. The expenses have ranged from $15,000 to $21,000. the latter being the cost of the funeral of Hearst’s father some years ago. The itemized bills usually start with a charge of $1,000 for a bronze casket and $300 for a mahogany outer covering. The curtailment appears to have started with the recent funeral of Representative McLaughlin, of Muskegon. The items so far approved are as follows: W. C. Beaver & Sons, Funeral Direc- tors, Marion, Va. Casket, services, embalming, clothing, hearse trans- portation and two phone calls $414.25 Bernard Danzansky, Washington, D. C. Steel shipping vault and personal BeRViee oe $175.00 Kenneth Romney, Sergeant at Arms. Expenses incurred by Frank Ma- honey in conducting funeral from Washington, D. C., to Muskegon— hotels, meals, cars, etc. _.2._ $71.67 B. & O. Railroad Co., Washington, D. C. Railroad expenses (tickets, berths, and seats of Messrs. Mapes, Wolcott, Ketcham, Bohn, Hooper, Mahoney, Luxford and Miss Jen- SQ ee $528.38 B. & O. Railroad Co. (4) breakfasts and (4) loneheons __...... <5 $6.15 This does not include the bill of the undertaker at Muskegon. The Ser- geant at Arms received a bill from the Muskegon undertaker, sent on to him by Mr. McLaughlin’s brother, but the bill is so excessive that up to date he has refused to honor it, and, as I un- derstand it, he will continue to refuse to authorize its payment unless it is materially reduced. Inasmuch as the casket was obtained and the body pre- pared in Marion, Virginia, I agree with the position of the Sergeant at Arms relative to the Muskegon undertaker’s bill. As submitted it is materially more than the Marion bill. E. A. Stowe. > + Items From the Cloverland of Michi- gan. Sault Ste. Marie, Feb. 7—The icy roads are still with us, making winter driving very dangerous. We all feel sorry for the traveling salesman who has his daily work to look after, es- pecially those making the smaller towns. Last Wednesday it rained most all day South of the Sault, mak- ing the ice on the roads almost im- passable, yet the salesmen were seen in all parts of the country calling on the trade regardless of the many nar- row escapes, showing that the sales- man still believes in “business first” consequences later. When Ham Hamilton, the well- known Pickford merchant, failed to show up last week, but another man taking his place, it was found that Ham was in the War Memorial hos- pital, where he submitted to an opera- tion for appendicitis. Ham is doing nicely and many of his good friends have called to see him and wishing him a speedy recovery. Sam M. Cohodas, of Ishpeming, president of Cohodas Bros., has been elected the new president of the West- ern Fruit Jobbers Association, largest body of its kind in the Midwest and South. The office came to him Jan. 19 in Chicago and this is the first oc- casion on which a Michigan man has been so honored. The association has been in existence for thirty years. It has 600 members and its headquarters are in Chicago. President Cohodas, who has been for some years a direc- tor of the association, will visit mem- bers during the year in all parts of the United States; except the East. The steel and cement bridge to be built over the Menominee river, two miles North of Iron Mountain, at Twin Falls, is one of the largest projects of the kind to be undertaken this year. Nelson, Mullen & Nelson, of Rhine- lander, were the successful bidders. The Lackawanna Steel Construction Corporation, of Buffalo, will furnish the steel. A new beauty shop was opened last week at 102 Spruce street, East. It will be known as the Standard Wave Shop under the management of Miss Kittie Augustine, of Marquette, who has similar shops in Houghton, Mar- quette and Alpena. Assisting Miss Augustine is Miss Elsie Tolonen, of Munising. The world’s all wrong. The old car won't survive another vacation trip and the handroll won’t survive a new Car: Adolph Ballenger, of Kinross, has moved from the old store to his new store on the main road, U-S. 2. A new cash store at St. Ignace will be opened next week by Stanley Dead- man. The old cash store building was formerly occupied ‘by the Staley Brothers. The building has been re- decorated. Mr. Deadman was a grad- uate from the La Salle high school in 1928 A go-getter is a man who walks seven blocks to the place where he parked his car. Frank Bye, formerly associated with his brother, Fred, in the wholesale and retail meat business, has opened a market of his own at 805 Easterday avenue. He will specialize in Chippewa county beef, pork and veal. He is an advocate of “Buy at home.” Calumet folks have thrown a bomb- shel] into the situation by publicly an- nouncing they do not need a new post- office building and that the spending of $100,600 for such a building would be an unwarranted waste. The Marenisco sawmill of the Bona- fas Lumber Co., of Escanaba, resumed operations last month giving employ- ment to 200 men. Time brings changes. who began at the back there again. William G. Tapert. Many a man bottom is now ——_~e-¢ ~~ ____ A Business Man’s Philosophy. Here is a plan for collecting the money owed us by European nations. The reason these loans are frozen is that we are unwilling to let foreign- made goods into our country. The liquor question will soon be settled. The liquor industry was con- fiscated years ago, when prohibition went into effect. At this moment we have no liquor industry to protect. Why not let the Government be- come the sole liquor agent, buying all supplies abroad? We would take beer from Germany, wine from France, whisky from England. Our purchas- es would become credits against in- terest and principal due us. The Government would slap a rea- sonable tax on the liquor. The tax might produce enough money to pay off the National debt in twenty years. The purchases might create sufficient credits to retire our foreign loans. If at some future date we should decide to return to prohibition the blow would fall on foreigners and not on our industries. The reader who called the plan to my attention says it is an economist’s dream. It is perfectly feasible. It should be used—but won’t. William Feather. —_---~_____ Some Glassware Shows Gain. Improvement in the glass manufac- turing industry during the week was confined almost entirely to the pressed and blown glassware division. The decrease in construction actvities has been holding demand for plate glass at a low ebb. A certain amount of replacement buying of window glass is being done. The movement of glass containers has increased since the first of the year, due in large part to users leveling up their stocks fol- lowing the year-end inventories. —_--»__ A new brick scale enables archiects to lay out brick work directly in units of ‘brick sizes, also enables estimators to scale plans and to estimate immedi- ately the number of bricks required. —_e~-~~._ Talk little, read much, think more, acts most. Phone 61366 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse. quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. MICHIGAN TRADESMAN February 8, 1933 LAKE OKEECHOBEE Second Only in Size To Lake Michi- gan. Unique among the various styles of architecture which Florida has adopted from the different governments under which it has existed during its history, the court house at Okeechobee City, county seat of the political unit by that name, takes on a variety of styles in which may be traced several modes and, as a whole, presents a style pecu- liarly adapted to the tropical climate in which it is located. History relates that Southern peninsula state, has been in association with more governments and national flags than has Michigan, our peninsula state of the North, and every style of government and every color of flag has added something to architectural construction and style of flag in both cases. Florida, our And it is that way with the court- house at Lake Okeechobee. Perhaps the first thing that attracted our atten- tion, next to the outer coloring, which is a common tint of many tints—para- doxical as that may seem—was its open first floor on two sides, enabling one to see entirely through the build- ing from South to North or vice versa. Usually it is the former, as the main approach is from the South. Immedi- ately within, arising from the floor up one story, there are two flights of winding stairs, one at the East and one at the West of the main first floor room. These winding stairs are well worthy of their workmanship and would prompt a sense of pride any- where. An informed gentleman told me of an additional feature of this unique style of architecture, as it relates to public buildings, besides having some- thing different, or an association of many varied ones. This explanation was that the Board of County Com- missioners of Okeechobee county were wise in their day and generation, both as relating to style and economy, and determined before beginning construc- tion to eliminate all unnecessary ex- pense and to provide for a future deficit by building only as far as the appropriation would go. Thus they planned to eliminate any unnecessary features of construction and as it is quite unnecessary to box- in a stairway in this climate, the North and South side walls were not even considered a part of the initial con- struction. Yet, with the best calcula- tion, so our informant informed us, funds provided proved to be a few dollars short of the contemplated structure in its full details. Dear to them as the determined details were, they held true to their solemn vow, as more binding to their conscience—par- ticularly as their appropriation was exhausted and additional funds some- what difficult to obtain, as others have found—they remained true to their pledge and within range of their orig- inal estimate, solved their double prob- lem by merely leaving off the intended cupola. Hence, also, in another way differing from the ornate furbelows, usually associated with public build- ings. Lake Okeechobee, as is pretty gen- erally known, is second only in size to Lake Michigan as the largest body of water wholly within the territory of the United States, and as Okeechobee is the center scheme of a great drain- ing system, such as Chicago is at- tempting to make Lake Michigan, the similarity of the two bodies is becom- ing nearer all the time. The city of the euphoneous name is generous in land devoted to its width of streets—four full streets and a mall between two of each—something which I cannot say for all Florida cities. There is St. Augustine, for in- stance, which has the oldest house and the narrowest streets in. the country. More recent discoverers of Florida seem to have had the faith, “cast thy bread upon the waters and it will re- turn many fold,” while, on the other hand, Don Ponce de Leon, seems to have been more deeply concerned on a short cut to the “Fountain of Per- petual Youth,” differing from his suc- cessors to Florida soil, who devote it to the bounties of nature, flowers in profusion and of riotous color, con- servation and propagation of the song birds, which fill its land with harmon- ious melody. But as only a compara- tively few are native to the health there is an unfortunate lack of infor- mation on floral and bird life. Lake Okeechobee is forty miles in its general diameter; and as it is, so far as I have surveyed or navigated it, generally in that form, but speaking of it “roughly” the people who work the fishing rights and, occasionally, cast for the shore, declare that it is “nothing else but.” Yet how could you expect a lake once an essentially flat surface of a fairly liquid substance and then having pumped onto it and into it for a continuity of considerable years, additional additions of diluted strata, and continually surrounded by added stories of levee substance. Now, I am asking you, Would it not be natural to flow over or blow over, in spots, if the pumping and wind were unusual, to the extent of wetting the lower chambers of the country round about and, possibly, touching the upper one? A man showed me where an upper story window had been from which he had rescued his family, in- cluding three humans and six dogs. But that was at another town, in a dif- ferent county, but on the shore of the same lake. There is a roadway entirely around this lake, but some of it has had too great a flood of traffic and just now a few detours interfere with circum- navigation by flivver, so we have, as yet, reached only the Northern point of Okee, having yet to visit the inter- esting feature, Canal Point, at the Southeast, and Clewiston at the South- west, where the great sugar mill is grinding out, according to reports, thousands of tons of cane sugar every day. I am anxious to again visit this place and make some personal com- parisons with the home reports on the Michigan beet sugar production, which is understood to have given a big boost to Michigan’s agricultural profit. Last Friday friends appeared at our domicile, 306 Lakeview drive, Sebring, having been directed from the Cham- ber of Commerce, by our long time friend, H. Y. Potts—who continues his life of usefulness, just as I remember it back forty-five years ago in Michi- gan, And for two days we had the happy association of Mrs. J. R. Wylie, Mrs. Mary Pollett, Mrs. Wm. Butler and Sheldon Krieger. This writer was instrumental in getting the latter job as auto-driver for Mrs. Wylie and her sister to Florida and the general expressions of satisfaction ‘were grati- fying. Having been in Florida on sev- eral previous occasions Sheldon had already been in every town of 5,000 in- habitants in the state, knew all the highway geography of the state and the relations of the several divisions to each other, which is a matter of great convenience. It was he who suggest- ed the attraction of greatest interest in this section—Highlands Hammock. And, naturally, we took them first to the Hammock, heretofore referred to as the greatest body of jungle and most varied plant life to be found in America. There are enough hard surfaced roads cut through to make it possible to see, if not quite reach, the most in- accessible parts. From the time one sees the now inhabited eagle’s nest, through the miles of highways and by- ways, in cars and by foot-path, made acquaintance by metal tags, prepared by the scientists, on trees, vines, climbers, swamp and gigantic trees, native of North, Central, South, sub- tropical and tropical, one gets a lesson in tree and plant life such as can no- where else be found in the country. Our guests took such good advan- tage of their opportunity to study na- ture, that their time passed the period which they had set for the next point —the Singing Tower—for the day, so they remained over night and, on the next day, our party visited this de- lightful sanctuary with them. This culmination of a delightful thought bequeathed to the people of America by an immigrant who came across the seas as a young boy and gathered into his heart and soul the degree of Ameri- canization which fitted him for citizen- ship, such as many natives of many generations might well pray to acquire. I have written frequently of Edward Bok, an immigrant from the Nether- lands, and several times described the beautiful tower, which, along with his literary contributions, proved his ap- preciation of the land which had. be- come his. Located on the peak of the “Land of Flowers,” it is almost ex- actly half way between the Atlantic on the East and the Gulf of Mexico on the West. From its heights there may be seen off over land and lakes a panorama such as only. a proud native of a similar land will claim equal beauty—only such as a resident of a portion of many hills and valleys and lakes and streams; such a sky- line as Michigan in certain points like- wise affords. More than two hundred feet this crest arises, in symmetrical beauty and colors of harmony. About it for acres are flowers planted to bloom in successive season, while man and nature rejoice in harmony and the birds contribute to the melody of the master musician, The reaction to the tower and grounds was general, although Mrs. Wylie, who was there but a few weeks before, thought there was a lapse in the floral bloom. The musical program was sufficiently diverse to be general- ly enjoyed. This long time musical provision by a Hollander and its exe- cution from day to day by a Belgian always begins with ‘America,’ yet there are a good many Americans who fail to pay tribute by proper attitude. While our several parties started immediately—2 o’clock—the day was not over for renewing old and making new acquaintances. I have previously referred to a traffic cop in Lake Wales, who has the proverbial sense of Irish humor, of which I am just naturally fond. I had no difficulty in locating him, once again, and was immediately taken into custody, furnished with a full supply of “Courtesy Cards” for the season and_ escorted through the streets until I should meet a man whom I ought to know. “Believe it or not,” or who should it turn out to be —none other than J. E. (Jack) Worth- ington, associate and writer on Grand Rapids newspapers, along with Frank Sparks, E. D. Conger, Harry Stitt, Fred Adams, Tom Fletcher and other friends of mine and who reported the Legislature and the _ constitutional convention back there a dozen years or more ago. We sat down on a bench in the sun on Saturday, Jan. 28, and agreed on a lot of things about those wonderful fellows, of other days and these. Jack owns “the Highlander” at Lake Wales, within ‘hearing of the “Singing Tower.” And I am going back some day for another earful of inspiration from both. Harry M. Royal. ——_>++—___ Honor Belongs To the Members. I note by the Grand Rapids Press of Feb. 7 that a man named Simon A. Hagadorn, of Fenton, claims to have joined me in 1882 in “putting Michigan on the map as a dairy state.” Mr. Hagadorn may be right, but I never heard of him until this week. During the seven years I served the old Michigan Dairyman’s Association as Secretary he was never enrolled as a member and never made an exhibit of butter in his own name. I did not issue the call for a con- vention to organize the Michigan Dairyman’s Association until Jan. 235, 1885, so Mr. Hagadorn must be some- what twisted in his dates. I take no credit to myself for the success of the Michigan Dairyman’s Association, of which 1 am frank to admit I am very proud. The organiza- tion was made what it is by the efforts of the members and speaks for itself. I am sorry none of the early members have been spared to share in the glory of this achievement. FE. A. Stowe. —_722s___ Four New Readers of the Tradesman. The following new subscribers have been received during the past week: Walker’s Grocery, Grand Rapids. Albert Hake, Grand Rapids. Geo. W. McKay, Grand Rapids. L. M. Spears, Grand Rapids. —_>+>___ Overflows are prevented in a new flush-valve tolet which automatically halts water flow when clogged. An- other new fixture combines closet and tank in one piece of china. aE ee” ee AOR at EE MODERN CUTS OF PORK This is the seventeenth of a series of articles presenting modern methods of cutting pork which are being introduced by the National Live Stock and Meat Board.—Editor’s Note. CUTS FROM THE FRESH PORK LOIN (Continued) The Crown Roast is the fourth method suggested for using center cut pork loins. Center cut pork chops, center cut pork loin roast, and pork chops with pocket already have been described. The article following this one will take up Frenched pork chops and Butterfly pork chops. Crown Roast of Pork Prepared as a Crown Roast the pork loin is an outstanding cut suggesting the true qual- ity and flavor of pork. It is unusually at- tractive for the special dinner party. Art. XVII—Cut 1 1. Use the rib sections of two pork loins each having an equal number of ribs. Remove a two-inch strip of meat from the ends of the ribs of each section. " Art. XVII—Cut 2 2. French the ribs. ap, Art. XVII—Cut 3 3. Saw parallel to the chine bone to remove the backbones from the two rib sections. : Art. XVII—Cut 5 ey sities is ca 5. The completed Crown Roast of Pork decorated with paper frills. 4. Sew ends together. His job begzns when he SELLS YOU! ... when a General Foods Salesman has taken your order, he doesn’t stop there. In fact, his job has only begun. His next step is to help you se// General Foods products and to do everything he can to help you build your business generally. You'll find that the General Foods salesman is an expert at consumer selling. He helps arrange win- dow, counter and floor displays that move goods; he conducts store demonstrations. He will gladly assist you in the preparation of your advertising for newspapers, handbills, mailing pieces. He is trained to work with you. Our files are full of letters from grocers ex- pressing appreciation for the sales-making help of General Foods salesmen. WEBER BROTHERS , Meats, Fresh Fruits, Votetables and Faucy Groceries eu Six sTORES OS. 2). e631 - 9 - aT SOUTH CENTRAL AVENUE Marshfield, Wisconsin May 9, 1932 General Foods Sales Co. 4100 Fillmore St. Chicago, Ill. Gentlemen: We herewith wish to thank you for the wonderful help that you geve ua last Saturdsy in putting over one of the biggest sales which we have ever had. With the large line of the well advertised brands such es you have it was no trick to gell merchandise. We sold better than 5000 packsgeq in one day in four of our stores With the help of your seleemen, which in our estinetion is a wonderful sale. We Went to thank you for sllowing your men to come into our stores to put thie sale on for us. It was very profitable to os and we only wish that we could have more of the sane. Assuring you of our cooperation at all tines, were to renain a Vary oS ae s. TUG Nie BUWsPA It will pay you too, to— ‘Ask the General Foods Salesman” POSTUM CEREAL POST’S BRAN FLAKES INSTANT POSTUM POST’S WHOLE BRAN GRAPE-NUTS DIAMOND CRYSTAL SALT GRAPE-NUTS FLAKES JELL-O POST TOASTIES LOG CABIN SYRUP WALTER BAKER’S COCOA WALTER BAKER’S CHOCOLATE SANKA COFFEE FRANKLIN BAKER’S COCONUT CERTO CALUMET BAKING POWDER LA FRANCE SWANS DOWN CAKE FLOUR SATINA MAXWELL HOUSE COFFEE AND TEA PRINCIPAL PRODUCTS DISTRIBUTED BY GENERAL FOODS SALES COMPANY, INC. MINUTE TAPIOCA eo Og et”, ee