ee ee AP OIN CRS RTS SENOS VERSA PDO VF SAFI RWI FIERCE oe RAF EROS OE ERG URE 3 \ (2B BS RS OS {OP . MOR oR zi ea NZ ic eR NI Shae ENS PEG PRICE VEY mp a” Se ae UE S70 Sy Se a SES CL @ 7 7 AN GY NIE Fs G i SS 4 yee WAPOA EEA OIVEALLN 4 . “a Ses or < (Ae eG 5 > 1) Tp * 4 ) a S } S J GL (Tee BAC OL VALLE ue eR SRO ep PUBLISHED WEEKLY (Geax SSS TRADESMAN COMPANY, PUBLISHERS ——_ To Study Small Store Problems. A program aimed at giving con- centrated attention to the problems of the small store has been adopted by the merchandising’ division of the Na- tional: Retail” Dry? Goods Association. In order to.-catryvort ‘this work most effectively,.a commnittee of smal] store owners will: be appointed: to-f ormiulate -plans for this workyié A vec: a SAS eeu oa) 10. 1993, ‘ it is the. growling man, who, lives a WIR StO ours (Set GOERS MDS hwesee + © dog’s lite... a Where the Blame Lies. Michigan people are forced to face much suffering and loss for a matter of eight or nine days be- cause of the action of Senator Couzen; who prevented the mak- ing of a loan by the R. F. C. to the Union Guaxdian Trust Co. to tide over a difficult period solely ta spite Henry ford, because of..his vengeful attitude toward the,man who took $2,500 from Couzens for stock in the ford company, gave him a job as book-keeper at a living salary and seventeen years later handed him a check for $32,- 000,000 in exchange for his stock holdings. | have precious little use for Henry ford, because of his treasonable attitude toward the United States during the kaiser’s war, but | think he is a prince com- pared with Senator Couzens, whose action in the _ present emergency shows the limit a vin- dictive man can go to injure a man who made him a millionaire. E. A. Stowe. ——_+ > —___ A Business Man’s Philosophy. An Englishman says that, with so many people honking their way along modern roads, the present generation is likely to develop into a race of bounders who try to bluster others out of their way. He suggests that the mechanics of motoring is respons- ible. Others have been observing the ten- dency. Mild-mannered men who normally are kind to women and chil- dren, and even considerate of adults of their own sex, become different people when they are behind a steer- ing wheel. To gain the length ef a car they will endanger their own lives and the lives of others. To the driver who does not promptly move tothe side when their horn: screeches, ‘fhey yell “nit-with,” “mutt,” and other epithets. To wives who caution them against obvious dangers: they become surly. A pedestrian is an insect. They splash, graze and frighten him out of his senses, and apparently derive vast amusement when he shows fear or anger. A queer aspect of the complex is that when the automobile is braked at the destination, the cruel, ugly lines that mark the face of the driver during the ride, suddenly disappear and he becoines his old self, enquiring gently about the comfort of the ladies, open- ing doors, and behaving in the leisure- ly manner that becomes a gentleman. William Feather.. | —_—_——_--+___ Three New Red and White Stores.. Michigan Mercantile Co., Howard City. oS Reid & Son, Saugatuck, . M. O'Meara,” Hopkins.’ — MICHIGAN TRADESMAN February 15, 1933 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. The last pre-convention meeting of the Michigan Apparel Club has been called for next Saturday, Feb. 18, at the Hotel Statler by the president, Dave Yaver. The Apparel Club con- vention will be held in conjunction with the Michigan Retail Clothiers and Furnishers Association convention at the Statler on Feb. 26, 27 and 28. These two organizations have been holding their conventions jointly for several years and, as usual, the Michigan Ap- parel Club has made plans for the royal entertainment of the retailers. Information can be secured from the secretary Dan Niemeyer, 313 Lincoln building, Detroit. Les Hopkins, who represents the Bradley Knitting Co. in a portion of the midwest and between trips very creditably edits the Sprinkler,- official organ of the Michigan Apparel Club, calls attention of the retailers that Easter Sunday falls on April 16. A timely reminder for those who would have a few new spring togs to show. H. L. Proper, Detroit department store merchant, and well known in the state, is recovering from a_ serious operation performed in Grace hospital last week. Although not entirely out of danger at this writing the doctors report very favorably on his case. Probably no merchant in Michigan is held in higher esteem by the traveling men who, with his many other friends, are pulling for a speedy and perma- nent recovery. Mr. Proper conducts a department store at 7551 to 7555 Grand River avenue. The Carolina Hosiery Co. has open- ed at 12 East Jefferson avenue, where a wholesale business will be conducted. In the same news category as the famous man-bite-a-dog theme is the glowing report of road sales conditions, at least in his own particular line of endeavor, by George Burton who rep- resents Cooper, Incorporateed, of Kenosha, Wis. Burton covers the Michigan territory and has just re- turned from an up-state trip. The entire stock of D. Karle Co., dealer in hotel and restaurant supplies, 349 Macomb street, has been liquidated and the building vacated. The Shuler Carpet Co. has discon- tinued business and the building erect- ed for the company about four years ago at 420 Jefferson avenue, East, has been vacated. Weather conditions throughout the state retarded the attendance of the Detroit Women’s Wear Market on the opening day of the market, according to the apparel dealers who participated in the event. They are looking for in- creased attendance for the remainder of the week with the advent of present milder weather. The market week has been advertised for one week ending Feb. 18. Another Cunningham drug Gratiot avenue at Van Dyke. store. Dave Levit, proprietor of a grocery store at 5900 Townsend avenue, was wounded in the arm by three bandits who escaped empty handed. John LaHue, druggist at 2195 East Grand boulevard, was hit on the head with the butt of a recolver by an armed bandit. Loss, $50 from the till. The eleventh annual Food and Bet- ter Homes Show opens Feb. 18 at con- vention hall. William J. Cusick prom- ises one of the most interesting and educational shows in the history of the show management. There will be three sections of the exhibition. The food show, sponsored by the Detroit Retail Grocers Association, will occupy the major portion of space. The home show will be under the auspices of the Greater Detroit Builders Association, and the third section will offer a “Show of all Nations” under the spon- sorship of groups representative of American and foreign nations. Manu- facturers and Detroit wholesalers are co-operating with the Retail Grocers Association, of which Mr. Cusick is president. More than $800 worth of women’s apparel was stolen from the shop of Joseph Lichtenstein, who reported that a door was removed from its hinges and 148 dresses taken from the racks. Morris Hozer was another druggist to receive a visit from bandits. Hozer, who conducts a store at 11749 Liver- nois avenue, together with his clerk, were bound with wire. A tray of foun- tain pens, a supply of cigars and $40 were taken. Enclosures in mail from the Retoil Merchants Association call attention to the heavy expense the stores have de- veloped as a result of the calling for merchandise to be returned and have laid down a set of rules which include the request that merchandise showing definite and clear evidence of having been used will not be accepted for re- turn and that merchandise be returned personally. The Frame Shoppe, dealer in frames of all kinds, 1439 Farmer street, is selling out the business. The sympathy of retail grocers and friends in Detroit and Michigan was extended to Abner A. Wolf, vice presi- dent of Lee & Cady, in the loss of his wife, Essie Wolf, who died at the home at 12703 Broadstreet avenue, Feb. 8. Mrs. Wolf was born in New York and had lived in Detroit for the last twenty years. Besides her husband, two chil- dren, Lois and Manley Wolf, survive. Klines, one of the Detroit’s leading women’s apparel stores, 1225-1235 Woodward avenue, has added a new furniture department. The fifteenth annual Biulders-Real- tors and Health Show opens March 4 at convention hall and ends March 12. An ideal home has been constructed by the Builders association. Attendance at the fifth semi-annual Women’s and Children’s Wear Market and Exposition, held at the Statler Ho- tel Feb. 12 to 14, while not up to the figures of last year, was entirely satis- factory to the organization, according to Sidney A. Styer the newly elected president of the Women’s Apparel Club of Michigan, sponsors of the affair. At the meeting of the club on Satur- day the following officers were also elected: Sam Lewis, first vice-presi- dent; Simon Solomon, second vice- president; Dan Niemeyer, treasurer, and Manley Sprague, secretary. Weath- er conditions were largely responsible for the slight falling off in attendance at the exposition was the concensus of opinion. Lines of Interest To Grand Rapids Council. While snowbound last Thursday in Southern Michigan, and really enjoying the storm, for it was something differ- ent than we had experienced this year or last, it occurred to me that the ac- cumulation of snow would offer much employment in its removal. I had in mind our own street, for much snow seems to gather there: Making en- quiry when I returned as to the number of men who had applied for a job of removing snow from. sidewalk and driveway, I learned that not one man, boy or child asked for such a job dur- ing the week. With the large number of people receiving welfare aid, one would expect them to make some ef- fort to help themselves. It is entirely possible that some may have lacked adequate clothing to protect themselves from the low temperature. The ques- tion of food, the right combinations, are very important if one is to retain his energy and somé ambition, and doubtless some lacked the necessary energy to shovel snow, and yet it is possible that men fall ihto a helpless routine under the existing conditions, and wait for something to be brought to them. There is still a big job ahead of the American people and that is to bring back the fighting spirit which has made this country what it was—not what it is—and nothing miraculous, not even technocracy, will transform this country into a utopia; the old fighting spirit will have to be employed to re- store, not necessarily equal opportun- ity, but just opportunity, for every man to provide for and educate his family and make intelligent provision for the later years. Many cases of hard luck last week have been reported at the office of the official reporter; so many, in fact that we will not attempt to chronicle all of them. Gilbert Ohlman, who sells and delivers Van DenBerge cigars, had the misfortune to have his car freeze right up and refuse to go. He was carrying a stock of cigars valued at approxi- mately $1,000, and to leave them by the roadside would entail too much risk of robbery, and while suffering from the extreme weather and pondering the right course to take, his guardian an- gel, in the form of another autoist, came along and towed him to the next town. It is reported that Raymond W. Bentley, venturing out on the streets of Manistee after business on Thurs- day, suffered from a frozen face, which The Council extends sympathy to any is somewhat unusual, even in Michigan. member who should meet with such misfortune while in the pursuit of busi- ness. The best luck that was reported came to Harry Nash. He was in De- troit on Monday and, finishing his work, returned home on Tuesday and remained in Grand Rapids the remain- der of the week. He plans to leave next week for Wisconsin, where he will spend several weeks introducing his line of Chinese-American foods. One unusual performance of a sales force must be credited to the sales- men working under the direction of Walter E. Lypps, state manager for Lorrilard Co. They were doing resale work in the Upper Peninsula and did not miss even one small town, and turned in a fine volume of business. Walter has imbued his men with the old fighting spirit that has been so characteristic of him for the past eighteen years, that he has been in- creasing the business of Lorrilard Co. When we mention the fighting spirit we mean the tenacity and ability to overcome difficulties us. William Tenhopen, living at 1324 Lake Drive, recently fell on the side- walk and severely injured his left hand. Brother Tenhopen has been a member since 1899, Forest O. Simmons, 220 Genesee, member since May 23, 1927, sustained severe injuries as a result of a fall down the stairway at the Old Kent branch bank at Leonard and Alpine. He broke a bone in his left hand and the right hand was badly sprained. Very glad to report that Mrs. L. V. Pilkington, who has been seriously ill, is well on the way to recovery. Frank Holman, who purchased a new Oldsmobile two weeks ago, had the misfortune, during the storm last week to have another driver collide with his machine, doing considerable damage. However, Frank escaped without injury. We understand that the other man, who was in the wrong, carried full coverage, which is rare luck when we consider that only 20 per cent. of the cars now driven carry complete coverage. His insurance com- pany will replace all damaged parts of brother Holman’s car. which confront One of the old time members of Jackson Council, No. 57, showed ini- tiative and ingenuity recently. William FE. Sheeler, for several years a repre- sentative of the American Seeding Co., but now engaged in the implement business in Brooklyn, foresaw _ this storm and purchased the entire stock of a manufacturer of tire chains, who was discontinuing business, and did he do business last week in chains? He supplied wholesalers, dealers and users and the sale of chains swelled his busi- ness to an unusual volume, and all that during one of the worst storms of sev- eral years. The moral seems to be that the unusual venture produces the un- usual result. We notice in local papers with con- siderable regret that one of our mem- bers, Joe Major, is closing out his + February 15, 1933 clothing business, which he has con- ducted for several years. He has kept many of the boys well dressed and given them a prosperous appearance by the selections that they were able to make in his clothes emporium. His place will be much missed. William Robinson, the famous piano player of No. 131, is confined to his home at 1937 Hawthorne with illness. We certainly miss his melodi- ous music, and hope he will soon be with us again. The committee in charge of the an- miual ball and party, which will be held in the Moose Tem- ple the evening of March 4, held its first meeting in the parlor of the Her- kimer Hotel last Saturday afternoon. homecoming Everything moved almost like clock- work and real progress was made. Mrs. Walter E. Lypps will have full charge of the buffet lunch and refresh- ments, and those who know Mrs. Lypps’ ability in feeding people, will probably miss all their meals the day preceding the party, that they may en- joy the delicacies that will be offered, to their utmost capacity. The cities of Rapids and Ionia have voted to enlarge their water Eaton This is right in line in provid- ing work for craftsman and laborers Both of our neighboring cities are to be congratu- works. and avoiding the dole. lated upon their spirit of progressive- ness. Official Reporter. a ae A Business Man’s Philosophy. One day when the prices of listed securities were scraping new low levels and panic was feared, a man took counsel with himself and tried to discover what he would have left if the worst happened. He concluded that his most price- less assets were his robust health and his vocational skill Fortified with health and a trade, he knew he could not be completely breken, even though every penny were taken away. This reasoning led him to think dif- ferently about the future of his chil- dren. Whereas he had feared that he might be a failure if he did not pro- vide for the economic security of his children throughout his life and even after his death, he now perceived that the best endowment he could give them would be sound bodies, good habits and some useful skill, either of mind or hand. He decided that whenever he had to choose between health and savings, he would cast his vote for health; and when the choice was between educa- tion and one more bond, he would give his children the benefit of education. His goal, he determined, was to make his youngsters self-supporting, so that they might look after them- selves, even though he left them penniless or they became penniless. William Feather. —_—_>2.>—___ Retires From Trade After Fifty-five Years. Ypsilanti, Feb. 10—Enclosed find check for $3 to balance bill as render- ed for Tradesman 2575 to 2627, which please transfer to Dan R. Brooks, Ypsilanti. his because I have sold the grocery business which I have conducted under the name of Davis & Co. for the last MICHIGAN fifty-five years. Mr. Brooks plans to run it under the same name, with him- self as owner. I take this opportunity to thank you for the large amount of good advice you have alw ays given me in the paper and the many times you have made it personal, I hope Mr. Brooks will get as much from reading it as I have and for as many years. BD, L. Davis. a New Line Up of the Cady Candy Co. Lansing, Feb. 14— Congressman Claude E. Cady has been in the whole- sale candy and confectionery business here for a number of years. Recently Clare M. Howland. Claude E. Cady. the people of this district chose Mr. Cady to represent them at Washington. This necessitated his placing the con- tinuation of his wholesale business in the hands of associates in whom he had the utmost confidence. In this manner, Mr. Cady feels that an old established business which employs a number of people can be maintained for Lansing. A. Frank Doyle for fifteen years has been associated with the Schust Co., now the Loose-Wies Biscuit Co. First as special representative for the fac- tory and for the past six years as man- TRADESMAN ager of the company’s business in Central and Southern Michigan and Northern Ohio and Indiana. Under Mr. Doyle’s management the business of the Schust Co. increased to more than three times the volume secured prior to his taking charge. This is an excellent record. However, Mr. Doyle has always felt that full credit should be given his many loyal customer friends, business ‘associates and mem- bers of his sales organization. Prior to his coming to Lansing, he lived in Bay City where he is very well known and respected. Mr. Doyle has always taken an ac- tive part in both the wholesale and re- tail organizations of food products and it is generally conceded that he is one of the most popular and widely known food representatives in the State of Michigan. Mr. Doyle is a past president of the Wholesale Merchants Association, an active member of the Retail Grocer and Meat Dealers Association and the Lansing Sales and Advertising Club. He is also a member of the Elks, the City Club and United Commercial Travelers. Clare M. Howland has a great many friends in ‘the State of Michigan, hav- ing served the Dudley Paper Co. for nineteen vears in the capacity of treas- urer, sales manager and director and A. Frank Doyle. during the past three months has acted as manager of the Lansing branch of the Whitaker Paper Co. He has lived in Michigan all his life and for thirty- one years in the city of Lansing. Mr. Howland is a past president of the Lansing Association of Credit Men and of the Lansing Wholesale Mer- chants Association and at the present time is president of the Sales and Ad- vertising Club of Lansing. He has always been active in Chamber of Commerce activities and during the time of his association with the credit profession acted as National Commit- tee Chairman under the former Na- tional Secretary, J. H. Tregoe. He has also served the State Paper As- sociations in a number of capacities. The new organization will continue the established wholesale candy and confectionery business of the Cady Candy Co. and ini addition will add a complete line of paper products and sundry items for the retail manage- ment and manufacturer. The name of the organization will be changed to the Howland-Doyle, Inc., officered as follows: President—Clare M. Howland. Vice-President—Claude E. Cady. Secretary - Treasurer — A. Frank Doyle. The company w ill travel eight sales representatives and cover a territory within a radius of seventy-five miles of Lansing. 3 Some Difference Between Michigan and Florida Weather. Sebring, Florida, Feb. 10—Weather being a matter more talked about and less done about than any other sub- ject, according to Mark Twain, the present moment seems to be a happy one for a further discussion of that well and weather-worn topic. Happy as related to where and when and as related to the degrees of latitude and the degrees of temperature. The weather map for the country shows Lower Mchiigan points measuring along with reports from w ell South of the Ohio river and well into the real Southland. Yet as compared with South Florida locations we find De- troit readings from 40 to 60 degrees lower in temperature than Tampa and Miami, one on the gulf coast and the other on the Atlantic. Our own loca- tion is contral, as between the two, and on tthe so-called highlands of the state, some 200 feet above the sea level. I find here ‘fon the ridge” the same recognition of “cool air drainage” as we are wont to use it in the fruit belt of Michigan. I just now recall that it was forty- seven years ago yesterday that I join- ed the Michigan National Guard at Grand Rapids. It was the first time that I recall ever having lifted my hand and pledged allegiance to state or country or pledged faith in word or act—except in that small temperance organization, sponsored by the mothers of my home town more than fifty years ago. One of the most widely distributed advertising signs to be seen along the roadsides, even before reaching Flor- ca ‘and covering it like a blanket,” as newspapers sometimes say, is that of a furniture dealer, who uses the somewhat paradoxical proposition— “Good and Bad Furniture.” I have never cared enough about his stock to visit any of his numerous stores and have never found anyone to tell me; yet it stands out at prominent corners all over this state [I am free to admit that there is good advertising and poor advertising, but never waste time pro- moting the latter with intention, Intending on the start to give the readers of this column the relative weather conditions where this is writ- ten and where it may be read I will attempt to further describe “here.” It is 4 o'clock on Feb. 10. The writer is facing the West, looking out over Lake Jackson, upon which the sun is brightly shining and is reflected—and in sight through three open windows and an open door. I have no ther- mometer—except by bodily comfort, and attire—and they are approximately mid-June in Michigan. At a South window there is an orange tree, with a considerable amount of fruit still on it, and from which the other members of the family freely eat. Some of the later oranges, grape- fruit and tangerines are still hanging full on ‘the trees and, in some instanc- es, the fragrant blossoms beginning to peep through the beautiful foliage, in other cases the fruit is only now be- ginning to ripen. Strawberries—field- grown—appear now to be at their highest quality, but mformants tell me that the season will continue for a considerable time. As _ strawberries, like grapefruit, are too acid in content for my own use I can make no per- sonal investigation and report. The field grown strawberries are now sell- ing here at two-quart boxes for 25c, so I judge that the market is still firm, as compared with other things. Interjecting strawberries and orang- es into the matter of weather discus- sion, perhaps I am slipping away from that discussion and comparison, but if our readers will take an account of just when they will be eating fresh strawberries from fields and gardens at home perhaps the association will justify itself. Harry M. Royal. MOVEMENTS OF MERCHANTS. Kalamazoo—The Milk Products Co., 220 Ransom street, has changed its name to the Merkle Dairy Co. Muskegon — The Muskegon Motor Specialties Co. has increased its cap- ital stock from $250,000 to $500,000. Ionia—The K. R. Smith Corporation has decreased its capital stock from $50,000 to 500 shares no par value. Bridgewater—The Farmers Produce Co. of Bridgewater has reduced its capital stock from $50,000 to $20,000. Detroit — The Fife-Pearce Electric Co., 1446 Gratiot avenue, has decreased its capital stock from $50,000 to $20,- 000. Kalamazoo—Cushman Stores, Inc., 121 South Burdick street, has reduced its capital stock from $200,000 to $50,- O00. Grand Rapids—The Grand Rapids Paper Box Co., 231 Fulton street, West, has decreased its capital stock from $200,000 to $100,000. Kalamazoo — White’s Auto Sales, Inc., 847 Portage street, has been in- corporated with a capital stock of 100 shares at $100 a share. Jackson—The Jacobson Stores, Inc., 113 West Michigan avenue, women’s wear, has decreased its capital stock from $425,000 to $113,990. Detroit — The Excelsior Laundry Machinery, Inc., 417 Ford building, has changed its name to the Excelsior Laundry Machinery Co., Inc. Saginaw—The Popp Hardware Co., 722 ‘East Genesee avenue, has decreas- ed its capital stock from 7,000 shares no par value to 1,000 shares no par. Detroit—The Woodhouse Cigar Co., 35 West Jefferson avenue, has been in- corporated with a capital stock of $15,- 000, $1,000 of which has been subscrib- ed and: paid in. Kalamazoo—The Bestervelt Market Co. opened its ninth store Feb. 11. It is located at at 1842 Oakland Drive and is under the management of Myron Bestervelt. Grand Ledge—Clayton S. Furniss, proprietor of the Furniss drug store, died at his home, Feb. 9, following an attack of heart disease. He was about 45 years of age. Detroit—The Bee Store, Inc., 6615 Michigan avenue, has been incorporat- ed to deal in dry goods and clothing with a capital stock of $4,000, all sub- scribed and paid in. Detroit—John T. Woodhouse & Co., 35 West Jefferson avenue, wholesale dealer in tobacco, cigars and candy, has decreased its capital stock from $250,000 to $100,000. Marine City—The Quality Feed & Supply Co. has been incorporated to deal in hay, feed. implements, fuel and hardware, with a capital stock of $5,000, all-subscribed and $1,000 paid in. Inman succeeds A. Frank Doyle as manager of the local branch of the Schust Co. Mr. Inman has been connected with the corpora- tion at Saginaw for several years. Detroit—The Beldoni Hardware Co., 9514 Grand River avenue, has: merged its business into a stock compariy under the same style with a capital stock of $10,000, all subscribed and. paid. in. , lansing —— 1. MICHIGAN Detroit—The Dexter-Square Food Market, Inc., 11637 Dexter boulevard, has been organized to deal in food- stuffs and meats, with a capital stock of $1,000, all subscribed and paid in. Detroit—The French Shoppe, Inc., 14429 East Jefferson avenue, dealer in ready-to-wear-apparel for women, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—The West Side Service & Supply Co., 6700 West Vernor High- way, wholesale and retail dealer in fuel and builders supplies, has decreased its capital stock from $25,000 to $7,000. Detroit—The Humboldt Beef Co., 2811 Humboldt avenue, has merged its meats and provisions business into a stock company under the same style with a capital stock of $2,000, all sub- scribed and paid in. Muskegon — The Lakeshore Phar- macy, Inc., 823 First street, has been incorporated to deal in drugs, etc., at retail with a capital stock of 2,800 shares at $1 a share, $2,800 being sub- scribed and paid in. Detroit—The Produce Co-operative Associates, Inc., 1147 Penobscot build- ing, co-operative dealing in fruits and vegetables, has been incorporated with a capital stock of $2,500, $1,000 being subscribed and paid in. Houghton—The Cohodas-Paoli Co. wholesale dealer in fruits, vegetables and produce, has merged its business into a stock company under the same stvle with a capital stock of $100,000, all subscribed and paid in. Detroit — The Standard Fish Co., 2517 Hastings street, wholesale and retail dealer, has merged its business into a stock company under the same style with a capital stock of $10,000, $8,000 of which has been subscribed and paid in. Detroit—Motion, Inc., 16880 Baylis avenue, has been incorporated to in- vent and license under patents, me- chanical, electrical and other devices, with a capital stock of 250 shares at $100 a share, $10,000 being subscribed and $1,000 paid in. Detroit—Freedman Bros. & Co., jobbers of Sugar & Dried Fruits, Inc., 1348 Napoleon street, wholesale and commission merchants, has been in- corporated with a capital stock of 12,- 500 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The Fry Co. Inc., 6012 Cass avenue, manufacturer and dealer in auto seat covers, etc., has merged the business into a stock company un- der the style of Fry Products, Inc., with a capital stock of $10,000, $5,000 being subscribed and paid in. Highland Park—The Claude Camp- bell Lumber Co., 15853 Hamilton avenue, has been organized to deal in lumber, fuel and contractors’ supplies, with a capital stock of $10,000 prefer- red and 2,000 shares at $1 a share, of which $12,000 has been subscribed and $5,000 paid in. Flint —‘ Rowe’s Walk-Over Boot Shop, which has been in business un- der the same management for the past eleven’ years, will move on Feb. 10 to new. quartérs at 406 S. Saginaw street. Rowe’s are. now holding a stock-clear- TRADESMAN ance sale, which began Friday, Jan, 6, in preparation for removal of the new quarters. Manufacturing Matters. Jackson—The Modern Products Co., 330 East Michigan avenue, manufac- turer of tooth powder, has decreased its capital stock from $100,000 to $3,093. Detroit — The Straits Corporation, 5259 Bedford street, has been incorpo- rated to manufacture and sell toys with a capital stock of $1,000, all subscribed and paid in. Detroit—The Frosty Chocolate Drop Co., 1951 East Ferry street, has been incorporated to manufacture and deal in candy with a capital stock of 500 shares at $10 a share, $1,500 being sub- scribed and paid in. Detroit — The Controlled Heat Equipment Co., manufacturer of heat- ers, apparatus and supplies, has been incorporated with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The Capital Ice Cream Co., 8534 McGraw avenue, has been organ- ized to manufacture and sell ice cream and ices with a capital stock of 300 shares at $50 a share, $15,000 being subscribed and paid in. Detroit—The Purity Chemical Co., 3087 West Grand boulevard, has been organized to manufacture and _ sell chemicals and drugs with a capital stock of 2,500 shares at $1 a share, $1,255 being subscribed and paid in. Detroit—The B. C. D. Office Equip- ment, Inc., 1023 Penobscot building, has been organized to manufacture and deal in office equipment and supplies, with a capital stock of 25,000 shares at $1 a share, $7,500 being subscribed and paid in. Muskegon—The Muskegon Bennett Corporation has been incorporated to manufacture and deal in grease, oil and water injectors and in garage sup- plies with a capital stock of 30,000 shares at $10 a share, $25,400 being subscribed and paid in. ——_+-.___ Sidelight on Surplus Wheat. The Federal Farm Relief Board having lost, wasted or thrown away one-half of the $500,000,000 appropria- tion for farm relief in buying surplus wheat, the plan has been condemned by farmers as harmful instead of a help. Leaving aside the compromise meas- ure intended to propitiate three groups of farmers, each in favor of a different method of relief, there is now put for- ward an allotment plan, which has the approval of Franklin D. Roosevelt. It seems to the writer the most senseless project yet evolved. Money and effort will be wasted to prove it ineffectual. If there is still in force any anti- monoply laws they ought to be vigor- ously enforced against some mergers at least. All the great creameries and many small ones, merged into one great association, dominate the buying and selling of fluid milk. Cut after cut has been made in purchase price until many milk producers have sold all or a part of their herds. No doubt many good cows have been butchered. February 15, 1933 Those dairy farmers who have. pure bred and high producing cows are hold- ing on, getting no profit, in order to feed out crops the market price of which is far less than the cost of growing, but will maintain the dairy herd and go back into the soil. We read that three years ago milk producers received 47 per cent. of the money paid by the consumers. Now they receive less than 33. That 14 per cent. — one-seventh — returned to the dairy farmers, would help wonderfully. Who is getting it? A Government in- vestigation is needed. The wheat surplus which has caused so much discussion, waste of effort and money could be greatly diminished, possibly entirely reduced, if farmers generally would set about it. Of course. the great wheat-producing states of the West have little opportunity to feed wheat to stock, but many more states where farm products are diversi- fied could feed all the wheat grown and get as much or more money than to market it. The idea that wheat must be sold to obtain needed money and not fed to poultry and stock is an inheritance from the fathers who had few other sources to obtain money, and when a cow was just a cow to give milk on pasture feed in summer and live on hay and cornstalks in winter; when hens picked all their living in summer and in winter were fed only corn and whatever wheat screenings the farmer happened to have. Therefore, many a farmer begrudges any good wheat his wife may use in a pinch to keep her hens laying. She buys commercial feeds, which may cost more than it would to have corn, wheat, oats and barley grown on the farm ground for her. It will not do to feed these grains whole in a mixture, because all of the barley and part of the oats are liable to be left. Wheat has to be very high in price if a bushel fed to hens will not bring more money in eggs than as whole grain. I have seen times when wheat ground with other grains for hogs or cattle brought from 25 cents up more per bushel than to haul the wheat to mar- ket. And the farmer will buy screen- ings with much weed seeds therein for hens which is more costly feed than the wheat he sold. He will buy middlings for hogs which are not much else than chopped bran, and milk feed for cattle which contains screenings, straw- joints, chess and other weed seeds ground together. Wheat or corn alone is not best for hens. E. E. Whitney. ———_»~+ > Gadget Sections Aid Home Wares. Development of an extensive mar- ket for small kitchen tools and acces- sories through the establishment of gadget departments in the home wares sections of department stores has helped trade considerably this season. The gadget type of merchandise, prin- cipally measuring spoons, novelty bis- cuit cutters, etc., are now offered to stores in assortments at a unit price. The goods are being promoted as 5 and 10 cent items and are reported selling in good quantities at satisfac- tory mark-ups. nt vena Same ET Tae INURE mae eae 5 i i a February 15, 1933 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.35c and beet granu- lated at 4.20c. Tea—The undertone of the first hands tea market thas firmed up to some extent during the week on ac- count of the prospects of reduced. pro- duction of tea. Here and there ad- vances have occurred in this country since the last report. In primary mar- kets Javas, Indias and Ceylons have all shown advances. Consumptive de- mand for tea is without feature. Coffee—The situation in Rio and Santos coffee, green and in a large way, has shown considerable weak- ness since the last report, meaning fu- tures in particular. Mild grades on ac- count of the general feeling are a little easier. The jobbing market on roasted coffee is also somewhat easier in spots. Some of the chains during the week reduced the prices of their private brands of coffee about 2c per pound, notably the A. & P. Canned Fruits—California fruits are unchanged, There are really two sell- ing markets on No. 2% peaches, dis- tress merchandise held by creditors and stocks held by packers. Neither one is particularly active at this time. The low prices on distress goods lose their appeal for buyers, who feel they ihaven’t got adequate guarantees against swells, etc., and the trade is covered sufficiently from first hands. Canned Vegetables—Tomatoes are reported as an active item in the South and considerable business has been done on the recent advance. Cali- fornia tomatoes, however, have thus far failed to reflect the strength shown in the South. California spinach is again quoted for shipment this month at $1, Coast, and canning operations, which had been suspended due to rains, are once more in full swing. Canned Fish—Practically the only news during the week has been a sharp cut in pink Alaska salmon, which all packers are not meeting. This was initiated by one large seller for the purpose of cleaning up some 1931 pack. Alaska salmon up to this time had been fairly steady with pinks rang- ing from 80 to 85 cents in a large way. The cut referred to reduced them to 75 cents. The trade have mot re- sponded very largely to the reduction. Alaska red salmon is unchanged and dull. Tinned fish is not yet much af- fected by the approaching of Lent. Fancy salmon is still scarce and firm. Other tinned fish are without feature. Maine sardine packers are still wag- ing their fight to have the duty on Norwegian sardines increased. Dried Fruits—The dried fruit mar- ket continues very active in California. Shippers report a very encouraging volume of business to domestic mar- kets, as well as abroad. Prunes are particularly sharing in the increase, as they are still one of the most eco- nomiical foods obtainable. Relief agen- cies are said to be taking more dried fruits ‘because of their cheapness. There are no particular price changes, but under the impetus of sustained buying, such as is going on now, it follows that prices ought to do better. From the standpoint of profit, dried fruits yield little, either to grower, packer or jobber. The one who is getting the break is the consumer. With the purchasing power of these outlets decidedly limited, there is. still plenty of room for advancement, with- out shutting off the demand in favor of something else. Spot stocks are rather light, with the smaller sizes of California prunes virtually unobtain- able, and Oregons being in very nar- row compass here. The trade is not stocked very far ahead on prunes or any other item, for that matter, as up until recently the trend of the market was easy. Asa result there is a pretty good replacement demand for fruits here just now, stimulated a good deal in the past few days by the cold weather. Beans and Peas—There has been but little change in the market for dried beans and peas during the week. Demand is poor. Early in the week the situation was fairly steady, but later in the week it eased off somewhat although without any marked decline. Cheese—Cheese is quiet and steady and without feature for the week. Nuts—The shelled nut market just about holds its own this week. There is little in the news from abroad to influence prices one way or another. Although Chaberts and Bordeaux wal- nuts are reported as in moderate to short supply in France, there has been no response here, as stocks are not in enough demand to be sensitive to pri- mary market developments. The same holds true of Spanish almonds, which are firmer if anything, and filberts, which are well supported abroad. Some action is expected in the unshelled nut market in the near future. Olives—A better undertone marks the olive market. Spanish shippers have advanced prices about 5@10 per cent. This wa$ in reflection of some good buying by local importers during the past few weeks. Current re- placement costs on many items are above spot levels. Medium sizes of queens have become scarce here, while the pepper stuffed queens have been pretty well cleaned up, being the firm- est item on the list. Since the start of the year the demand for all lines of olives has ‘been somewhat better. Pickles—Although the market is still in a good position statistically pickle prices have not improved. Because of the light demand quotations are bare- ly steady. All sellers agreed that a normal amount of interest would bring about higher prices. Competition is also holding prices down. Rice—The rice market is being fair- ly well maintained in the South, where growers are providing the basic strength with the help of credit agen- cies. Milled rice has been somewhat dull, but a fair movement is reported at price which do not reflect the strength in the rough field. Export business has recently shown some im- provement also. Salt Fish—Situation in mackerel and other salt fish has not materially changed during the week. It is too early for the Lenten demand to have affected the market to any material degree. Prices about unchanged. Syrup and Molasses—Situation in sugar syrup, compound syrup and the grocery grades of molasses has re- mained practically unchanged since the last report. Demand is no more than fair. Vinegar—Vinegar remains ally inactive. Cider sales have also fallen off, although some spurt may be looked for during March. are unchanged. season- Prices —_—_2-.____ Review of the Produce Market. Apples—Red, McIntosh, $1.25@1.50 per bu.; Wagner, 85c@$1.25; Spys, $1.50 for No. 1 and $1 for No. 2; Bald- wins, 75c@$1; Greenings, $1@1.25. Bagas—Canadian, 60c per 50 Ib. sack Bananas—4%@5c per Ib. Beets—75c per bu. Butter—The demand for butter dur- ing the week has not been very satis- factory and the tone of the market was to start with rather weak. Later, how- ever, the demand improved some and the market is now steady on the same basis as a week ago. At the present writing the receipts are fairly liberal and the demand moderately good. Job- bers hold plain wrapped prints at 19c and 65 Ib. tubs at 18c for extras. Cabbage—40c per bu.; 50c for red. New from Texas, $2.25 per 75 lb. crate. California Fruits—Empress Grapes, $1.75@2. Carrots—Home grown, 50c per bu.; California, 60c per doz. bunches and $2.75 per crate. Cauliflower—$2.25 per crate contain- ing 6@9 from Calif. and Arizona. Celery —20@30c per bunch for home grown; Florida commands 45c per bunch and $2.75 per crate. Cocoanuts—90c per doz. or $5.50 per bag. Cranberries—$2.75 per 25 lb. box for Late Hiowe. Cucumbers—No. 1 home grown hot house, $1.50 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: €. EH Pea from elevator ______.. $1.10 Pea from farmer —. 2. 90 Light Red Kidney from farmer __ 1.50 Dark Red Kidney from farmer __ 1.25 Cranberry beans to farmer ____ 2.75 Eggs—The market has not done much since the last report. Receipts of fine fresh eggs are about equal to the demand and the demand is fair. Price is about the same as a week ago. Jobbers pay 7c per lb. for receipts, holding candled fresh eggs at 13c per dozen for then’s eggs and llc for pullets. Cold storage supplies are en- tirely exhausted. Grape Fruit—Present prices are as follows: Bionda Mor Juice ______-_____ $2.50 Florida Sealed Sweet ~_________ 2.75 (hexas, Gietee = = 3.00 Wexas, Bamey 2.5 5.50 ‘Wexas. bushels _-. = = 225 Green Onions—Chalots, 60c per doz. Green Peppers—50c per doz. Honey—Comb, 5@6c per Ib.; strain- ed, 5 Ib. tins, $4.50 per doz.; 60 Ib. cans, 8c per Ib. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate--__$3.00 Imperial Valley, 4s and 5s, crate. 3.25 Hot house, 10 Ib. basket __.-____ 50 Lemons—The price is as follows: S60 Sunleic: 2 ee $5.00 S00 Sunkist 2-0 5.00 860 Réd Bail 2 4.00 SOO red: Gal 2. 4.00 Mushrooms—28c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: 126 2 $3.50 0 2. LF" 3.50 7G eee ee 3.50 POE 2 325 QQ 2 3.25 Bie 2; 325 288 22. 3:25 67.) Ee 3.25 Red Ball, Indian River oranges are sold on the 50c per box less. following basis: 126 2 ee D0 0 5.29 6G 2 ee 3.25 2G 220 3.00 Oo 3.00 ASG ee 3.00 S24 =" 3.00 Bulk, $3.25 per 100 Ibs. Temple oranges (cross between Flor- ida orange and tangerine) large size (176), $2.25 per strap. Onions—Home grown, 40c per bu. for medium yellow. Domestic Spanish, $1.40 per crate. Parsley—50c per doz. bunches. Potatoes—Home grown, 40c per b on the local market; Idaho bakers, 2 for 15 Ib. sack. Poultry—Wilson & Company pay as follows: u. Se Bleavy fowls =.) 32 fie Eight fowls 9c BIGGS 2 23 ae Buekeys 2.20 Tie Geese i 7G Radishes—40c per doz. bunches hot house. Spinach—$1 per bu. for Southern grown. Squash—Hubbard, $2.50 per 100 lbs. Sweet Potatoes—$1.60 per bu. for kiln dried Indiana. Tangerines—$1.75 per box or bu. Tomatoes—Hot house, $1.25 per 7 Ib. ‘basket. Veal Calves — Wilson & Company pay as follows: Bangg 2200 8Y4@%e Good 2 _ $e Medium 0 6c —_—_~ + Men’s Wear Sales Again Slow. The cold snap during the week en- abled a few men’s wear stores to move some overcoats, but in volume of business done continued disappointing. Resort wear demand dropped off and little business from such goods is now expected. Other clothing and furnishings which were offered at low prices failed to attract very much attention, and from pres- ent indications the month of February will be as poor as January was. Very little improvement is looked for until the middle or end of March. general the ——_e~--__ Three New Readers of the Tradesman. The following new subscribers have been received during the past week: Howland-Doyle, Inc., Lansing, Dan R. Brooks, Ypsilanti. Electric Motor Repair Co., Creek. Battle —_-.__ Every man is said to have his pet ambition. Whether it be true or not, I can say for one that I have no other so great as that of being truly esteem- ed by my fellow men by rendering myself worthy of their esteem.—Abra- ham Lincoln. 6 MUTUAL FIRE INSURANCE The Collection of Accounts After a Fire. With few exceptions the most valu- able single assets in any business are stocks of goods and outstanding ac- counts. Both are capital. Each is kept account of and controlled by rec- ords, stocks by inventories and vari- ous books of account and charge ac- counts by ledgers and journals sup- ported by original charges. These records are essential to good manage- ment. After the fire they are the main sources of securing money when funds are vitaly needed. Let us in this article discuss the col- lection of accounts. Accounts receiv- able records have three main values: 1. They prove what debtors owe. 2. They help prove what was on hand at the time of the fire by show- ing sales since the last inventory. 3. They show the credit history of customers. Every business and profession—re- gardless of size—has records of these kinds, in some form or another, ex- cepting the relatively few concerns who do a strictly cash business. Even they must have records showing cash receipts to provide accurate knowledge of their financial condition and to prove loss and collect insurance after fire. Analysis of the records used in keep- ing account of charge purchases in- variably gives a new standard of rec- ord values. Most business men feel that accounts receivable ledgers are vital, that journals are second in im- portance and that the records of orig- inal entry are of little value. In many businesses the records of criginal entry are seldom kept for any length of time and when retained are rarely afforded adequate protection against fire. Ledg- ers and journals are generally housed in safes or vaults while the original data from which journals and ledgers are compiled are kept in box files, on hooks, in desks, or in sales slip regis- ters or steel files which afford prac- tically no fire protection. Business men who allow this prac- tice lose sight of the fact that without the records of original entry—invoices, sales slips, charge slips, original signed orders and the “blotter,” or day book —that the journals and, in turn, the ledgers could not be compiled. When ledgers and journals burn and records of original entry are saved, new ledgers and new journals can be made, When records of original entry burn and ledgers and journals are saved, as is frequently the case, there is no way tio itemize and prove what the cus- tomer owes. When debtors cannot be provided with a detailed statement experience has proven and common sense indi- cates that even partial payment will rarely be secured. A few accounts will be piad promptly; a small per- centage will be paid as tthe customer deems desirable. In the remaining cases partial setthement of some ac- counts can be forced but only at tre- mendous expense, at great delay and total loss of good will. The methods of original entry, the number and make up of journals and MICHIGAN the exact form of accounts receivable ledgers vary widely but the funda- mentals are universal. Accounts receivable entries are made from original signed orders, copies of original invoices, charge sales slips, cash register memos, the day book or blotter, or whatever other ‘system is used to give the facts about charge sales. Records of original entry are gener- ally the only source from which an itemized statement can be prepared. They are the detailed original facts that carry weight in court. Journals and ledgers are digests and summaries copied from originals. Journals are used to simplify debits and credits to the ledger. Ledgers contain segre- gated and classified items which are valuable for analysis and control. Most people are honest, but few keep account of goods bought on credit. They expect the merchant, the doctor, the mail order house, or whomever they buy from to keep the records. If the creditor loses his rec- ords he not only loses knowledge of who his debtors are, but he cannot prove what or when they bought. Referring to their fire, an official of a large department store in New Eng- land, speaking before a trade conven- tion, said that even though all their accounts receivable records were saved, rumors circulated after the fire that they had been burned. Even though their records were saved they were unable to get their collections on a normal basis for more than one year after their fire. National wholesale and retail as- sociations say that merchants are lucky if they can collect more than 30 per cent. of their charge accounts when records are destroyed. The ex- perience of a well-known safe manu- facturer, gained in studying thousands of fires, indicates that a business sel- dom collects one-half of its outstand- ing accounts when original accounts receivable charges are lost. The fol- lowing quotations from representative firms are typical: “TI had approximately $2,500 in charge accounts in a so-called fire proof credit file. These records were totally destroyed. After four months of constant effort I only collected $500.” “T had about $5,000 on my books and up to the present time, I have not collected a single cent and never ex- pect to, for they will not pay without a statement of their account and I cannot give this to them.” (Fire oc- curred three -years previous to the writing of this letter.) “Out of $3,200 in accounts we col- lected but $385.” “Aside from the loss of my residence and household effects, the burning of all my outstanding accounts is of seri- ous moment to me. Any physician will appreciate the seriousness of such a loss.” In a newspaper advertisement, a firm thus advertised: “My books being de- stroyed, I trust to the honesty of my customers to see to it that bills are sent in because I am badly in need of funds.” Two years later this firm reported that they had collected only two ac- TRADESMAN counts, because their customers want- ed itemized bills. A large wholesaler whose records were saved, said: “During the twenty- four hours we were searching for the safe in the ruins of our building, our collections fell off alarmingly. This apparently developed because the re- port was circulated tthat we had lost our records in the fire, and our ex- perience would indicate that your loss estimate (50 per cent.) was correct. We are now in a position to proceed with our accounts receivable collec- tion.” In larger businesses there are other records, besides original charge data, which are necessary to facilitate col- lections. They include outgoing bills of lading, delivery tickets, drayage February 15, 1933 tickets, drivers receipts, returned goods records, receiving reports, credit memos, etc. It is not only necessary to prove purchase, but it is important that deliveries, exchanges or returns be proved, otherwise a complete item- ized bill cannot be submitted, Every form of charge, delivery, credit and exchange record has been devised to guide and control business. If they were not needed they would not be used. Their very existence value before the fire. After the fire, always the most critical period in the life of any business, they are vital. proves their —_++.___ Many people take no care of the’r money until they come nearly to the end of it, and others do just the same with their time.—Goethe. ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Net cots 0B O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Every Fire Is Partly Yours! A fire is a great show, but always bear in mind you are helping to pay the loss. If you own prop- erty, it comes in your fire insurance premiums. If you rent, it is figured in the amount you pay. The Federal Mutuals insure only the better type of property, which results in fewer losses. Policies are written at Board Rates, which are based on the experience of all companies. Through its selec- Fire Prevention Pays Through the cooperation of policyholders in exer- cising care in the _preven- tion of fires, Federal losses have been kept at a minimum. ‘This im- portant factor has helped the Federal companies re- turn 45 million dollars in direct cash savings to policyholders since organ- ization. tion of property insured, the Federal policyholder benefits from a lower loss ratio, which results in his receiving a substantial annual saving. Profits earned are retured to those insured, FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota ; } I 5 5 i $ ‘ I 4 February 15, 1933 MICHIGAN TRADESMAN IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Stomach ulcers, gastritis, and indigestion, alleged cures—C. W. Reynolds, trading as Reyriolds Chem- ical Co., Mound, Minn., vendor of “Mak-Ova-Stomach Tablets” an al- leged treatment for the relief of stom- ach agony, pain, vomiting, stomach ulcers, severe chronic gastritis, acidosis, and indigestion, alleges he has discon- tinued all advertising matter and agrees that should advertising be resumed, it will contain no representations to the effect that the tablets are a competent treatment for either stomach ulcers, in- digestion, stomach pains, dyspepsia, chronic gastritis, acidosis, constipation, flatulency, or heartburn, regardless of what condition gives rise to the ail- ments; that the tablets constitute a competent remedy for rheumatism, stomach agony or gout; that they al- ways relieve of pain, vomiting, and other. discomforts immediately; that thousands of sufferers report amazing recovery; that the formula is the result of years of experimentation by a spec- ialist, costing many thousands of dol- lars to perfect; that the tablets remove the cause of indigestion and banish the cause of 90 per cent. of human ills; or that 90 per cent. or any like proportion of human ills, regardless of cause, de- velop into a condition of hyperacidity in the stomach or urine. W. S. Wear, trading as Wear Mir- ror Works, Excelsior Springs, vendor of a process for silvering mirrors al- leged to be a process for making “Gen- uine French Plate Mirrors’, to be easy to learn, protected by patents, and the means of a profitable business career, agrees to discontinue claiming owner- ship or use of any patented process for the making of French Plate mirrors and to discontinue representing that the Wear process, or .any other pro- cess, can make a French Plate mirror out of any glass other than imported French Plate Glass, when such are not the facts; and to discontinue repre- senting that the course of instruction tells how French Plate mirrors are to be made, unless and until the course is revised to contain such information. Ramstead, Inc., Milwaukee, vendor of an alleged treatment for stomach ulcers, indigestion, constipation, and acidosis, agrees to discontinue repre- senting that the product is a treatment for acidosis, this condition, as a rule, being met with only in very serious cases of diabetes and Bright’s disease, when a treatment for ordinary stomach ailments would not be competent. Knox Co., Kansas City, Mo., vendor of “Cystex”, an alleged cure for blad- der trouble, bachache, burning or itch- ing sensation, leg or groin pains, and muscular aches, agrees to discontinue representing that all of these ailments are caused by bladder trouble; to dis- continue representing that “Cystex” is a competent treatment for the ailments listed unless a statement to the effect that it is competent only when the ailment is due to bladder trouble, is displayed on the medicine in reasonably legible type; to discontinue represent- acidosis, nig that a treatment is offered free, unless and until the product is sent other than on a money-back agree- ment, with the full payment required in advance. The publisher of a Southern daily newspaper wiives the right to be made a party respondent in a_ proceeding against an advertiser who is vendor of a certain medical prescription, and agree to abide by any stipulation effect- ed with or order to cease and desist directed against such advertiser. Theo. White, trading as Theo White Co. and Palace de Flores, Los Angeles, vendor of a perfume alleged to be ir- resistible, agrees to discontinue repre- senting that such is irresistible and can captivate the soul or that it will enable the user to be exclusively attractive and to attract and win the love of any per- son desired, when such are not the facts. The publisher of a magazine of wide circulation, waves the right to be made a party resvondent in proceedings against nine advertisers who are ven- dors of various commodities including reducing paste, hair dye, and an al- leged cure for kidney trouble, and agree to abide by any stipulations effected with or orders to cease and desist di- rected against such advertisers. A manufacturer of an appliance for the treatment of hernia, agrees to dis- continue advertising in the name of a person purporting to have been cured of a bad rupture, but disclaiming any monetary interest in the sale of the appliance. Annette Lanzette, Inc., Chicago, ven- dor of a synthetic pumice stone desig- nated ‘“Lanzette Device’, agrees to discontinue representing that the de- vice removes hair permanently, and to discontinue the use of the word “rid” or any other word implying a definite termination of the condition, when the device has no such capacity. Peoples Drug Stores, Washington, D. C., vendor of “Pile-Foe’’, an alleged cure for piles, agrees to discontinue representing that the preparation will stop the pain instantly regardless of the length of time a person has suf- fered, and that piles can be relieved or healed in five days, or in any other definite time. George Starr White, Los Angeles, vendor of “Valens Bio-Dynamo Pros- tatic Normalizer”, an appliance design- ed for use in the treatment of the prostate gland, agrees to discontinue advertising the device in newspapers and magazines or by direct mail. J. T. Keller, trading as Keller Kap- sule Co., Kansas City, Mo., vendor of “Keller’s Kapsules”’, agrees to discon- tinue representing the preparation is a competent treatment for lumbago, rheumatism, neuritis, neuralgia, and allied afflictions, without a qualifying statement limiting its efficacy to those cases arising from excessive uric acid; and to discontinue representing that the preparation produces a “very prompt” decrease in uric acid formation, when such is not the fact, and that it has any definite anti-inflammatory powers be- yond those of an antipyretic to reduce fever. Technical Chemical Co., Dallas, en- gaged in the sale of a fluid designated “Ester” and “Ester Compound”, ad- vertises that the addition of the prod- uct to gasoline used as a motor fuel, correct defects, increases its anti-knock properties, causes the motor to func- tion on less revolutions per minute in traffic and to accelerate quicker, mini- mizes carbon, decreases the heat in the explosion chamber, etc. ——_-+ Orlando, The City Beautiful. Orlando, Feb, 10—We are spending our sixth winter in Orlando, the cen- tral city of Florida. We came here first at the solicitation of friends, con- tinued to come because of the friendly spirit which makes one feel at home, and because from here we can motor to any important city in the state in a few hours over superior highways, which connect with the main arteries of travel to all points in the state. The city is one hundred feet above the sea level, about midway between the Atlantic and Gulf of Mexico. The climate is dryer than on the coast and we seldom see a day that the sun doesn’t shine. Orlando has a resident population of 30,000 with all that a cultured citi- zenship requires im the way of church- es, lodges, schools, music, theaters, sports and recreation. All these ad- vantages are well patronized. The many churches are crowded to stand- ing room at every session; the theaters, baseball fields, etc., likewise. In addition to the resident popula- tion the city has winter visitors num- bered in the thousands, as this 1§ the logical headquarters of visitors wish- ing to see and visit all of Florida. Set in the midst of the orange belt, backed by highly productive agricultural land, surrounded by cities of individuality, Orlando impresses itself upon its visitors as Florida as they hoped to find it. The city is the center of an agri- cultural region which annually sends to market from fourteen. to fifteen mil- lions of farm and grove products. This is based on full car shipments from the state—taken from Government re- ports, and does not take into account the quantities sold locally and moved out by truck. Fresh vegetables are so cheap that a vegetarian can live at a minimum of expense. The celery growers finding that their returns from car shipments did not cover cost of growing are now plowing under each third row in the hopes of boosting the price on the re- mainder. String beans and spinach are retailing at three cents per pound, cabbage one cent per pound and other vegetables at like prices, so we won- der how the growers survive, but the crops keep rolling in regardless of price. The retail trade has increased from six millions ten years ago to seventeen millions last year. The school attend- ance is in excess of 6.000 students. Orlando is a busy hustling city. Parking on the streets is at a premium and, judging from appearances, would say that Florida would be one of the foremost states to snap out of these depressing times. We have at Sunshine Park bowling, roque, horseshoe pitching, shuffle board, etc. We have as winter resi- dents the champions at shuffle board and horseshoe pitching for the United States. The shuffle board club alone has over 600 members, so you can judge that business at Sunshine amuse- ment park shows no sign of the pre- vailing hard times. Orange county, of which Orlando is the county seat and largest inland city of the state, has over 500 miles of paved roads, is headquarters of many of the fruit marketing agencies, has hundreds of clean water lakes, five beautiful 18 hole golf courses, home of Central Florida Exposition, second largest fair in the state, year around production, six weekly papers, also dailies, public libraries, ships a carload of fruit and vegetables every forty- seven minutes of the day and night. It is farther South than California, Ari- zona or New Orleans, has an Al aero- plane field with a daily air mail and Government air exhibitions with fifty or more planes at least once a year. * good place to spend the winter— visitors always welcome—come and see me. L. A. Smith. a Picture Frames Are Re-ordered. Re-orders on picture frames furnish gift wares manufacturers with a sub- stantial volume of business this week. The frames are being featured widely as graduation gifts and in earlier pro- motions sold so well that stores have made additional purchases which in many cases were larger than the initial orders. Frames to retail in the $1 to $2 ranges and better grade products to sell from $3.50 up ‘to $10 are in ac- tive demand. Producers said that the exceptional business in frames this year, estimated at 10 to 15 per cent. above last Winter’s volume, is due ito exceptional values offered this season. a an! A new electric sharpener for double- edge razor blades has a motor which starts when lid is closed, stops when blade is sharp. It is not yet on the general market. —_—_. -—- ___—. Both a new shuffle and a new deal are offered by an electric bridge table now on the market. Just slip the cards into a drawer and they’re automatically rearranged and dealt. PUTNAMS NORTHLAND CHERRIES FOR WASHINGTON’S BIRTHDAY FEB. 22 Packed in attractive 10 Ib. Work Baskets and 14 lb. Toy Hamper Baskets. MADE BY PUTNAM FACTORY Grand Rapids, Michigan AUTOMOBILE SALES GAIN. Favorable developments in the mar- ket are scarce, but the rise in automo- bile sales disclosed by recent registra- tion figures balances out a number of less cheerful reports. The decline in business failures last month, the first for any January since 1930, was also gratefully received. Against this good news might be set further delay in Congress, a drop in unfilled orders by the leading steel producer which placed the backlog at a new low level, and a further rise in money in circulation, which the Federal Reserve attempted to offset by more substantial open mar- ket purchases. The weekly business index has drawn within a point of the depression low of last August. Car-loadings and the cotton cloth series were higher, but losses took place in the others. Auto- mobile output was reduced through labor troubles. Sales figures in this line have grown much brighter and the largest producer reported the first gain last month since July, 1931. Commodity price movements of the week were mixed. The Annalist weekly index moved up a point to 81.3, the gain coming chiefly from a rise in farm products. Dun’s list, however, showed a larger excess of declines, with food- stuffs quite weak. The hide and leather list was also sprinkled with losses. The surprising decline in failures last month was made up of a drop of 15.6 per cent. in number and 18 per cent. in liabilities The cut in the latter was due principally to the lower fig- ures in the trading division. While attention was called last week to the first gain in two years in bank clearings. the significance of this re- port was rather discounted by the fact that first of the month payments were included this year and comparison made with an ordinary week twelve months ago. DRY GOODS CONDITIONS. Weather extremes had their effect upon retail trade last week. From a rather quiet business on new Spring lines while high temperatures prevail- ed, there was a flurry of buying on Winter goods when the mercury went down. The net result did not change the figures much from what they have been running. Sustained demand on seasonal merchandise has been lacking and sales have shown a marked ten- dency to include a variety of merchan- dise, often of a novelty character. Department store sales were reported upon by the Federal Reserve Board during the week and indicated that the loss under the same month last year was 24 per cent. for the country as a- whole. The declines ranged from 18 per cent. for the Dallas and Richmond districts to 27 per cent. for the Boston and San Francisco areas. The drop in’ the New York district was 25 per cent. This loss was somewhat higher than was estimated at the beginning of the year, when a decline of about 20 per cent. was anticipated for the first quar- ter. Trade of the stores for the present month had been running behind the January showing and there is one less business day this year. MICHIGAN Reports from twenty-one chain or- ganizations, including the two mail- order systems, disclose a drop of 12% per cent. last month, which was larger than any monthly decline shown before. In the wholesale markets last week the largest number of buyers were on hand since last September. They were interested in early Spring lines but to- ward the end of the week were seeking goods to meet sudden demands due to cold and stormy weather. HAS FALLEN DOWN. Failure of organized business groups to do much in the way of furnishing legislative and other steps out of which the country might moderate or solve its economic difficulties has been com- mented upon in many quarters. While individual trades and industries here and there have sponsored helpful plans, it is plain that association effort as a whole has fallen down quite badly in the emergency. It is not necessary to hunt very long for the reasons. On a National scale group action has been rendered almost impossible by factional differ- ences. Certain interests are dominant in these National organizations and only too often they are busy only with their own private ends. Business as a whole cannot give them real confidence. In the main, however, the American association movement has been built too exclusively on the plan of attack- ing this or that. It has done little in the way of offering constructive proposals, which, after all would be the best meth- od of offense if it could be learned. But for education along this line there would have to be many changes in personnel. The number of associa- tion leaders who have a real grasp of economics and finance is admittedly small. Most of them are organization men, trained chiefly in getting and holding membership. On their behalf it may be pointed out that they are often prevented from dealing with im- portant issues because members may take offense. The answer to this is the endowed association. FINANCE HEARINGS. Conceived as a means of checking action on unsound legislative proposals for dealing with the depression, the Senate Finance Committee hearings starting this week should not only ac- complish this purpose, but also should lead to a clearer understanding of pres- ent difficulties out of which construc- tive measures should come. Pessimists. may say that we have been plagued with similar studies and discussions from which little has been gained, but they neglect two or three “important circumstances of the present attempt to discover proper relief steps. There is, for instance, a marked atti- ‘tude now to face realities. Again, those who will be heard at Washington rep- resent a real cross-section of the Na- tion’s thought. And it may be added further that the hearings are to be held in Washington and at a time when legislators there are ready for a num- ber of reasons to listen sympathetically: There is little doubt but that the matter of Government economy will TRADESMAN hold first place in the discussions, with special emphasis given to balancing of the National budget in a sane fash- ion. This brings in the question of tax- ation. and it is to be hoped that, once it is appreciated how important con- suming power figures in our present problems, there may be less, support for further burdening mass markets with a sales tax. DEFY THE MACHINE MENACE. It is perhaps Charlie Metz, pretzel executive of St. Louis, who has given the final answer to the technologists and the technocrats who are conjuring up such fearful visions of our mecha- nistic future. For he has flatly de- clared from the wealth of his experi- ence that pretzels must be made by hand. “They’ll never be able to make a machine bend ’em the way they should be,” he recently told interview- ers seeking light on this important question. “It takes a human being— an artist—to get the feel of the dough and twist a pretzel right.” Soon we shall have beer and with beer we shall need more pretzels. Here is one bright spot in the dark future. Perhaps one man in a modern bakery can turn out We are not quite sure how many mil- lion loaves of bread a day; another in a shoe factory manufacture so many pairs of permanently durable shoes that in a week or two there will be enough to keep the country shod for a cen- tury, and a third push the buttons and pull the levers in a plant supplying some other necessity of life. But if our pretzels must be made by hand, all is not lost. We can keep going, cut down unemployment and maintain our economic stability, as did the Scilly Islanders who took in one another’s washing, by making pretzels for one another. SPINACH. Dr. Garry C. Myers, of Western Re- serve University, seems to approve the method of indirect approach for getting children to do what their elders think good for them. He remarks that if a father wants his boy to eat spinach he should eat it himself and thus’ set the example. Whether this would work or not would depend in part on the boy’s views about his father’s health and strength. It is known that Popeye, whom the boys regard as a hero, has led many of them to eat spinach be- cause he eats it. One boy said the other day that he went home and até a big dish of spinach for dinner and then went out “and licked a boy that I couldn’t lick before.’ Then he ex- plained, “Spinach is good for you. It make you strong.” The example of Popeye had more influence on this lit- tle fellow than all the urging of his family. FEDERAL TAX ON GASOLINE. Protests against continuance of the Federal gasoline tax are proving in- effective, like the protests against its adoption for the present fiscal year. There has been plenty of assurances that Congress would not resort to a gasoline tax, as such action was con- sidered unjust to the already heavily February 15, 1933 taxed motorists and to the states which have discovered and developed this source of revenue. But Congress ig- nored these sound arguments in adopt- ing the one-cent tax and the House has ignored current complaints in voting to extend it. The Senate is now speeding this extension toward enactment. It is recognized that the Federal Government, under existing conditions, could not easily find a substitute which would produce $130,000,000, the amount which this one-cent tax is expected to provide in the next fiscal year. If there were any certainty that the Fed- eral Government would withdraw from this field after June 30, 1934, there would be less opposition to its exten- sion to that date. But there is a grow- ing, and perhaps not unreasonable, fear that this extension will be merely a step toward a permanent Federal gasoline tax. in competition with every state and also, in some instances, with local governments. SALESMAN’S RHETORIC. How strictly are a salesman’s phrases to be judged? This question came up in a Texas case in which the buyer of a used automobile accussed the seller of fraudulent representation. It was answered—for that case. at least—by Associate Justice Smith of the Texas Court of Civil Appeals, who made this interesting pronouncement: “Common experience and observation cause one to marvel at the moderation of the selling agent in making his trade talk to appellant. For an automobile selling agent to describe his offering merely as a ‘dandy,’ a ‘bear cat,’ a ‘good little car,’ a ‘good automobile,’ or even a ‘sweet job,’ is nothing. Those are rela- tive terms, they mean anything the orator or the listener wants, and neith- er may be penalized if the one exag- gerates or the other is disappointed.” Still, there is a limit, even to rela- tivity, In salesmanship, as in the presentation of news, the prime virtue is accuracy. CUBA. Cuba is forcing itself upon our Na- tional attention. We are reluctant to notice it. We have troubles of our own. But, just as was the case in the years before the War of Intervention of 1898, the press is bringing to our people the story of Cuban outrages. There is no doubt that President Gerardo Machado, after the manner of Spanish-American Presidents, has turn- ed from “strong man” into dictator and thence into tyrant. Unbiased American newspaper correspondents are making that transition clear. And now the pa- pers tell us Mario G. Menocal Jr., son of the former President of Cuba, has landed on the island to start forthright revolution. We see little to choose be- tween a Machado and a Menocal. But it looks to us as if one more clean-up of the Cuban mess will be one of the first and most awkward operations of the Roosevelt Administration. Energy will do anything that can be done in this world; and no circum- stances, no opportunities, wil make a man without it. sialic a rmen Mme Tones. February 15, 1933 OUT AROUND. Things Seen and Heard on a Week End Trip. Forty-eight years ago Michigan had eighty-eight cheese factories and six- teen factory creameries. I had started the Tradesman in 1883 and very natur- ally visited many of the factory dairies in ‘the state in search of information and with a view to determining how I could be helpful, if possible, in assist- ing to build up the industry by creat- ing more uniformity in quality and style of package used and more profit by the introduction of more modern practices and improved machinery. As the factory men had no means of com- municating with each other except by the interchange of personal calls, I soon concluded that a state organization, to include both factory branches and private dairymen as well, would do more to bring about the needed condi- tions than any other method. I issued a call to all private and factory dairies in January, 1885, to meet and discuss the situation and, if deemed advisable, to act on my suggestion regarding the creation of an organization if those who accepted my invitation happened to be in accord with me. The meeting was held Feb. 25, 1885. Thirty-three men practical in the business met at the first meeting in the forenoon and attended three sessions that day and two on the next day. Papers were read on butter and cheese making and private dairying. A representative of the latter branch of tthe industry, the late Samuel L. Fuller, of Grand Rap- ids, presided over all the sessions and directed the work of organization in a masterly manner. All branches of the dairy business as then conducted were thoroughly discussed in a most friend- ly manner. There was much differ- ence of opinion as to processes which should be used and the markets which should be cultivated. Cheese produc- ers located in Eastern Michigan, who sent their products to England through the medium of Canadian buy- ers, insisted that we should confine our output to modern Cheddar cheese in- stead of the moist, porous cheese which most of our cheese makers were then—and still are—making. The or- ganization which thus came into exist- ence has since held forty-nine conven- tions It will be fifty years old when it meets for the fifty-first time in 1935. Much to my surprise I was elected secretary of the Association and func- tioned as secretary at seven annual conventions—Kalamazoo, Adrian, Al- legan, Flint, Jackson, Lansing and St. Johns. At the last named place I was succeeded by Samuel J. Wilson, of Flint, who made a most efficient offi- cer and continued in office about twenty years. I think he served the organization until he died. Because of his connection with the commercial side of the dairy industry, he was well fitted for the exacting duties of secre- tary and much of the success of the or- ganization is attributed to his energy and aggressiveness, As time went on the factory cream- ery branch of the industry made giant strides. Some of our creameries now MICHIGAN produce butter which takes a high rank in the Eastern markets, but, taken as a whole, Michigan butter does not rate as high in quality and uniformity as the products of Wisconsin, Minne- sota and Iowa, which states have ex- pended thousands where Michigan has expended hundreds of dollars in creat- ing ideal conditions, starting with the grade of cows used, their care, the care of milk, its transportation, education of the butter makers and the rigid in- spection given every branch of the in- dustry by the state. The recent action of our new governor in discharging all but one of the experienced inspectors and supplanting them with inexperi- enced men will probably give the but- ter business of Michigan a bad blow. For many years the creamery end of the industry flourished more than the cheese, but it was ultimately eclipsed by the ice cream industry, which now takes first rank. Because of this con- dition the original name of the organ- ization, the Michigan Dairymen’s As- sociation, was changed to the Michi- gan Allied Dairy Association, made up of several separate units as follows: Michigan Association of creamery owners and managers, Michigan Association of ice cream manufacturers. Michigan Milk Producers Associa- tion. Michigan State Farm Bureau. Michigan Dairy Inspectors Associa- tion. Michigan Dairy Boosters (machin- ery and supply men) Michigan Market Milk Dealers As- sociation, Michigan Milk Bottle Exchange Managers. The cheese manufacturers have shown so little interest in the organiza- tion of late years that they have been lost in the shuffle. This should not have been permitted, in my opinion. The decline in the industry is due largely to the fact that many factories in Eastern Michigan have been dis- continued because tthe patrons can ob- tain more for their milk by selling it to Detroit milk distributors and ice cream makers than by disposing of it to cheese makers. The general or- ganization is now one of the largest and most important in Michigan. It makes me very proud to think that all this wonderful development is the re- sult of the urgent call for organization I sent out to the dairymen of this state forty-eight years ago and that the tra- ditions which have clung to the history of the organization are to the effect that I did a good job in inducing the dairymen to work together for the common good; also that I served them well and faithfully during the seven years I acted as their secretary. I am very happy to be called the “founder” and “grandfather” of the organization and undertake to bear my honors with becoming modesty. Only two of those who joined the original organization in Grand Rapids are till living—E. A. Haven, of Bloomingdale, and myself. The first official banquet given the organization was on Feb. 23, 1905. It was held at the Cody Hotel, Grand Rapids, and TRADESMAN was paid for by the exhibitors. Five years later, when the convention was held here on its twenty-fifth birthday, I gave the organization a complimen- tary banquet at the Eagle Hotel. The impetus given the creamery butter business by the organization of the Association brought into the state a flood of promoters employed by the Davis & Rankin Manufacturing Co. and others seeking to swindle the pub- lic by the creation of scheme cream- eries. The plan was to get the people in a town and the farmers living near by unduly excited by holding public meetings in behalf of the establishment of a creamery, whether the locality was adapted to the undertaking or not. In one place they put in a creamery be- fore there were 100 cows within fififty miles of the town. They raised about $5,000 in each case, subscribing to $1,- 000 stock themselyes and furnishing not to exceed $2,000 in the shape of building and machinery. I camped on their trail day and night for years and probably curtailed their operations to the extent of $250,000. They threaten- ed to sue me for damages, but I knew I was on the right track and openly defied them. I stayed by them and their nefarious methods until they went into bankruptcy. I had only one serious difference with any member of the dairy association. That one was with Colon C. Lillie, of Coopersville, who was then presi- dent of the organization. At a meet- ing held at Jackson about twenty years ago he recommended in his an- nual address that the creamery men secure more overun—which meant they should inject more water into their butter, so as to make more money for the creamery at the expense of quality. As the Government prescribed how much moisture butter could legally contain, I saw at once that butter makers who acted on that advice would soon find themselves in trouble and denounced the plan in the strong- est terms I could find words to ex- press my contempt of the plan. I was supported in this position by the late Prof. Clinton D. Smith, who was then on the staff of the- State Agricultural college. I frankly predicted if Mr. Lillie did not refrain from acting on his own advice he would find himself “in bad” with the Government within a month. He sneered at my predic- tion, but inside of three weeks he was called upon to hand over between $10,- 000 and $20,000 to Uncle Sam for ship- ping butter from his Coopersville Creamery Co. into Philadelphia which was several points too wet to meet the Government standard. He undertook to avoid payment by exerting political influence through the assistance of Fred M. Warner, who was then gov- ernor of Michigan, but did not suc- ceed. This expenditure resulted in the failure of ithe creamery and caused him to lose his job as State Dairy and Food Commissioner. He long maintained the belief that I was responsible for his being fined by the Government, but has since learned that I had nothing whatever to do with it. Having held last week the most suc-_ cessful meeting the organization has 9 ever experienced, despite the preva- lence of the worst blizzard Grand Rap- ids has seen for many years, it wa's hoped by the local people who worked very hard to make tthe event the great success it proved tobe that the or- ganization would decide to meet in this city again next year, but the sentiment of the practically finance the annual gatherings—appears to be that it would be well to go to some city in the Eastern part of the state next year and return to Grand Rapids on the fiftieth year of existence in 1935. The matter will be decided at a meeting of the directors in March. exhibitors—who This Government owing 20 billion dollars at this time is in a far worse condition than at the end of the war when it owed 27 billion dollars. At that time we had the markets of the world, the earning power of the United States was the greatest of all nations of all times, the people of the United States in every walk of life were en- joying a propserity and earning power such as No people ever enjoyed before. It is entirely different now. The in- come of the Nation is low andthe peo- ple are poor. pay taxes. As a result they cannot The combined public debt, Federal, state and local, is now in ex- cess of what it was at the end of the war. In the light of these facts, it is clear that when the people ask the Government ‘to bear their burdens they are asking a government to meet a financial responsibility which it can- not pay with current revenue and which cannot with safety be passed on into the National debt. Therefore, the people when heaping their burdens upon government are only destroying their own Government which is yet the most valuable asset they have and the most valuable heritage they can leave to their children. This is a Republic. All of these people making these demands consti- tute the majority. They can obtain their will and cast their burdens upon their Government, but in doing so they cannot free themselves from these burdens. The burdens still exist. They have only been temporarily shifted from themselves individually to them- selves collectively, because they col- lectively must bear the burden of the Government. Congress is political. It is beyond the reasonable hope of man to expect a Congress ever to cast as serious an eye upon the present and future stabil- ity of Government as it will upon the future election There is no way to save this Government unless the peo- ple quit making unreasonable demands upon the Government. In time of war, a Government needs men who are not afraid to die for their country. Att this time, this Government is in equal need of citizens who are brave enough to go broke without taking their Government down with them. It also has an equal need for men in high place such as Congress, State Legislatures, White House, the executive mansions of the forty-eight states, in the court houses of all of the counties and parishes, and the city halls of all the cities, who are politically brave enough to suffer (Continued on page 23) MICHIGAN TRADESMAN February 15, 1933 10 FINANCIAL Argument Based Upon Mistaken Hypothesis. At a dinner recently given at the Waldorf Astorial several of the so- called leaders for inflation presented their side of this question. As was to be expected, they differed considerably on the form which inflation should take but were unanimous in the opin- ion that the present course of permit- ting normal readjustments to take place can result only in disaster, Their presentation of the case deserves con- sideration only because the position of the speakers may enable them to have some influence on legislation. The underlying train of thought run- ning through the discussion was that the prosperity of a country is directly dependent upon the volume of cur- rency and credit outstanding. With this as a premise they were able to as- sign the cause of the depression as a contraction of currency and credit and to conclude that prosperity can be re- stored by increasing the volume of bank loans and money in circulation. This line of reasoning, it will be recog- nized, is the accepted philosophy of the inflationary school, regardless of the particular method of inflation sponsored. The facts of the case are that the prosperity of a country has no neces- sary relation to the absolute volume of either currency or credit outstanding. 30th the amount of bank loans and the amount of money in circulation are derivatives of two basic economic factors. The first of these is the price level. If the price level is high more money and credit is needed and vice versa. The second factor is the volume of business activity. This is determined not by whether there is a great or small supply of money and credit but by the workable equilibrium between the various parts of the economic sys- tem. With a workable equilibrium and reasonable bank clearings the volume of business can fluctuate within wide limits without a corresponding change in the volume of credit and currency because of 2 more rapid turnover of purchasing power. perfection in All of this facts are well recognized by everyone who in economic reason- ing has advanced beyond the point of swinging from trees by his tail. The primary trouble with inflationists 1s that they see a rough harmony be- tween the volume of business activity and the volume of credit outstanding and conclude that the latter is the cause of the former. If they simply would take the pains to study time sequences they quickly would find that their entire premise falls to the ground. In the last three and one-half years the lag between the contraction of credit and the reduction of business activity has been especially marked in this country. Further, both the United States Government and the Federal Reserve Bank have been pumping credit into the economic system at an unparalleled peace-time rate. Finally, we have more currency outstanding to-day than we had in 1929. In view of these facts it is difficult to see why the inflationists do not realize the absurdity of their arguments. Ralph West Robey. [Copyrighted, 1933.] ——_+ ++. Should Be Burial Ground For Foolish Ideas. Greatest of the contributions pos- sible from the announced Senate hear- ings for hastening prosperity would be to serve as a graveyard for economic panaceas. We have been badly in need of such a burial place for foolish ideas for over three years. If Senator Pat Harrison will provide it through his scheme he will be performing a real service to the country. If he is to do this it will be neces- sary, of course, to open the hearings to a much wider group than that first published, for this is heavily weighted with business leaders who have not lost their perspective and, accordingly, are not proponents of trick schemes for getting us out of the depression. Fur- ther, several of these have shown themselves willing to express their views without any mincing of words. They are the ones who will be most serviceable. Others on the list do not appear to be blessed with the ability even to think in a logical manner. They are the ones who can be sold on one thing after another or get a fixation on some economic phenomena and_ conclude that a solution of this will settle all the ills of the world. These are the ones, too, who will furnish ithe verbosity of the hearings and the ones who will de- sire to testify in public. If the opportunity is offered, this latter group can be expanded almost indefinitely. The plans for solving the depression which have been proposed must number in the thousands. Cer- tainly there are so many that it would require months for all of these eco- nomic saviors to be heard. This, how- ever, is not necessary, for if a place is provided where their plans can be filed, they can be kept quiet long enough to give the new Administration an oppor- tunity to start functioning, All of this does not mean that none of these panaceas has anything to offer. The trouble with them as a class is that they are too simple. Their au- thor gets obsessed with the import- ance of some single feature and is un- able to relate it to the general eco- nomic system and to see that his plan alone would complicate rather than aid recovery. This obsession is so great that the proponents of all the schemes insist upon being heard. Some machinery is desirable, therefore, for meeting this demand. Senator Harrison’s commit- tee would be ideal in this particular. Ralph West Robey. [Copyrighted, 1933.] —_—__2-.__ Analyzing Industrial Securities. The cost of doing business may be called the Operating Ratio and con- sidered a test of corporate develop- ments. The Operating Ratio increas- es as wages advance and general ex- penses increase. If the investor finds an increase in the cost of operation in proportion to sales, it is an unfavor- able sign as’ the Operating Ration is being increased on items such as labor, power and selling expense. Since items of cost Or expense are given in few re- ports and unless it can be proved that maintenance and depreciation charges have been neglected, a decreasing Op- erating Ratio must be regarded as re- - sulting from an actual increasingly profitable operation. The amount left from gross sales, after deducting all operating expenses such as manufacturing costs, adminis- called trative and selling costs, is Gross Income. Special profits or loss- es should be separate due to normal operations and should be shown on the balance sheet as “Other Income.” The usual source of “Otther Income’ is from dividends and interest on securi- ties owned. Other sources are inter- est or bank balances and rentals of real estate. This income, added to the income from operations, or as it is called—“Operating Profit’—gives the total income of a corporation. From this, the investor should deduct taxes, rents, royalties, etc. The result. is Schouten-Hoogesteger Co. INVESTMENT BANKERS We serve those who desire to improve their investment position. Phone 96111 911 Mich. Trust Bldg., Grand Rapids called Total Income, Prior to Interest Charges. It is from this figure that the investor will obtain the information that will assist him in judging the value of the company’s securities. Jay H. Petter. >> A good way to break a bad habit is to drop it. + « Men are known by the way they walk, talk and balk. 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices 5) SDC) SD () SD () ED () ND () ()
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() GED () () () <> () . 15.3: Dewey Briggs, Vermontville ---~- 397.91 Arthur E. Crook, Vermontville ~~~ 600.00 Thos. Dancer, Vermontville _ 2,000.00 Fred Fisher, Nashville ----- eee 135.97 Blanche L. Follette, Grand Rapids 652.76 John Gaut, Vermontville -_-- --- 696.65 C. & Giddings. Paw Law | 1; J. ttt. Vermontville —__.._-_- Teo R. Hitt, Nashville _._-__- H. M. Mason, Vermontville 5 O. M. McLaughlin Est.. G. R. 1,527 00 Nashville State Bank, Nashville 105.00 P. H. Pugh, Vermontville -------- 953.41 J. M. Scott. Nashville —~----------- 86.44 Universal Credit Co.. Detroit ---~- 51.00 A. R. Wagner. Marshall ---------- _ 25.00 C. E. Wells, Charlotte —~----------- 566.70 29 99 Ralph Wetherbee, Nashvitie. 22.2 = 933.33 MICHIGAN Evnn ©. Lorbeck, Nashville _-.__. 21.93 Marshall Field & €o.. Chicago ___. 199.70 MeGurrach & Co., Chicago =... 22.75 Mishawaka Rubber & Woolen Mfg. Co. Mishawaka. Ind. ...2 =) 246.75 Michigan Brass & Elec. Co., Lansing 33.66 Bm J. Munen, Charlotte 30) 2210 Munsingwear Corp., Minneapolis_. 53.14 Nashville Co-operative Elevator As- sociation, Nashville _- 8.50 Nashville State Bank, Nashville 5,890.06 Nunn, Bush & Wedon Shoe Co., Nilwaukee © oe = TET Paul Automotive Parts Co., Lansing 21.73 Pet Garment Co., Bryan, Ohio _._—s—«waA'S.. 76 Pittsburgh Plate Glass Co., G. R. 34.00 Portis tat Co. Chicago _. ...—s=si—“isdS Howard Russell, Charlotte _._-- «16.36 Symons Bros. & €Co., Saginaw -._._ 39.00 Simons Hardware €o.. Toledo ____ 167.89 Sherwood Hall Co., Grand Rapids 3.18 W. J. Sherrard, Vermontville __ 9.25 Dele. Directory Adv. ©o., Detroit. 12.00 Tisch Auto Suply Co., Grand Rapids 52.14 Van Wert Overall Mfg. Co., Van Wert, OHIO «os 22500 cee Tes 8059 White Star Refining Co.. Grand R. 40.00 Winter & Kautiman, Detroit. sis 44.95. Wilson Lumber & Coal Vermontville 82.16 Feb. 1. On this day adjourned first meeting of creditors in the matter of Frederidk F. |Boersma, Bankrupt No. 0089, was heid. Bankrupt present in per- son and represented by Christian St. Louis, Mo. 14.70 ) funds, 1 first and final dividend of preferred labor claims. bankrupt’s discharge. District Court Feb. 7. We have to-day received the aL : 50.00 Chicago _ 92.00 George Close Co., Cambridge, Mass. 76.60 Candy Brands, Inc., Brooklyn, N.Y. 143.65 (Continued on page 14) Bankrupt No. 5139. The yankrupt is a resident of Dowagiac, and merchant. The schedules will be filed within a few days and list of assets and liabilities made herein. schedules, reference and adjudication in the matter of Johnson Candy Co., a co- partnership composed of Elmer E. John- son and Einar H. Johnson, Bankrupt No. Feb. 8. We have to-day received the Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 UNDER THE TOWER CLOCK ON CAMPAU SQUARE BUSINESS INSURANCE The best insurance for your business is a connection with a strong bank which is ready with its support in emergen- cy, and its co-operation in the hour of opportunity. The GRAND RAPIDS SAVINGS BANK, is such a bank, STRONG enough to protect you. LARGE enough to serve you, SMALL enough to know you. We invite your account, Business or Personal. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices MICHIGAN TRADESMAN February 15, 1933 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, First Vice-President — Bathke, Petoskey. Second Vice-President — Eckert, Flint. Lansing. Theodore J. Randolph Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; E B. Hawley, Battle Creek; Ward Newman, Pontiac. Folly vs. Wisdom in Credit Adminis- tration. A story comes out of Baltimore which has run the rounds of the trade press. It relates to a grocer problem which is alleged to be hard to beat— the problem of how long the ordinary grocer can carry his delinquent credit customers; yet how hard it is for him to cut loose such as have traded with “They are up against it,’ the reporting grocer is quoted as saying, “we can’t see them starve.” him for years. Another news story, also from Balti- more, tells of a plan among associated grocers of that city under which the needy poor will receive $20,000 worth of foods contributed by grocers during the next ten months. This is effected contribution of $2 worth of foods per month by each of 1,000 as- sociated members That first wisdom which and by the story evinces the results from confusion of business The commendation as un- loose thinking with charity. second story de- full equitable and good business. That us of serves sound, first Item must remind all of how grocers everywhere took up and disseminated a bit: of foolish, maudlin sentiment written by B. C. Forbes, entitled ‘““An Unsung Hero.” I got in bad—good and plenty bad— with several bunches of grocers by emphatically arraigning that item and showing up the utter unsoundness oi the Forbes argument. But that never has bothered me much. I always have been fearful of popularity because it so often follows on mushy sentiment and unsound business. Now grocers who said I was all wet —maybe also hard-hearted—are taking note of a protest hits them where they live, as related in a late issue Of San Francisco Retail Grocers Advocate. I outline thus: A woman complained to the Advo- cate that she had traded at Blank’s grocery for fifteen years, had always paid promptly, never bought else- where, had been often told by the gro- cer how he appreciated her way of trading and that he considered her one of his best customers. Then on the previous Saturday, the last day of the month, Blank had called saying he wanted to see the lady on a personal matter, and with apologies asked if he could have payment now for the cur- rent month’s account—not even due until next day. He explained that wholesalers were pressing him, but he was unable to meet their demands he- cause of long overdue delinquencies on the part of slow-pay customers. This woman felt Blank’s demand was an imposition—did not like to be inconvenienced and annoyed on ac- count of those who did not meet their obligations as she did hers. Blank was in real danger of losing this fine cus- which tomer because of his own exceedingly bad business habits in his maladminis- tration of his credits. The Advocate remarks: “There can be no possible justification for a ser- vice retailer allowing bills to run up to the point where his entire working capital is tied up. He is neither help- ing himself nor his trade. He is sim- ply involving himself in difficulties for which no one will thank him, The people who are using him to get mer- chandise when they can’t pay for it will only be contemptuous and scorn- ful because the grocer was ‘easy’ and the good customers will feel that they have not been treated fairly when their business is allowed to carry the dead beats.” That comment is essentially what mine was, so far as it goes, on the Forbes blurb; but I went further to show that the consequences of faulty credit administration are apt to go far beyond contempt and scorn on the part of delinquent customers. If such were the only consequences, we might sus- tain them and benefit by the lesson thereof * But the fact is that such practices can easily ruin any business. What it can profit any man to practice un- philanthropy which results in his own family becoming the objects of charity is something | cannot grasp. On the other hand, proper credit ad- ministration is always good business and the best kind of citizenship. Whether we think of one grocer or that entire Baltimore associated body of grocers, the problem outlined above is no problem at all to the man who knows sound practice and cleaves to it. dis this: That the credit limits on which a business oper- ates must never be overstepped. If we operate on a 30 day basis, no ac- count should be allowed to run beyond 30 days. No account ever should be permitted to accumulate any balance. Strict observance of those two limita- wise Sound practice tions will save almost any grocer from For USE YEAST LIBERALLY The danger—assuming, of course, that he exercises due care in opening and supervising his accounts. Now, what to say when any cus- tomer gets “up against it?’ Simply this: “Well, we sure are sorry, Mr. Hankins, and inasmuch as you are unable to pay us now, we shall not press you. We cannot, of course, let you have any more goods, because, as you know, hundreds are in the same fix, and we cannot buy merchandise except with money. When. you are able to pay, whether in whole or part, let us know.” Experience that such pro- cedure conserves good will more per- shows fectly, more certainly, than any wishy- washy-easy-going methods, regardless of what feelings of mistaken sympathy may prompt other courses. And we hereby likewise conserve our business, which surely is something. But it is true, just the same, that most grocers do not reason things out this way— which is one important reason why many of them lose their business. It is true—absolutely true—that any man’s first duty is to himself. That means his family. His first obligation is to those dependent on him. And it is a poor excuse for failures to safe- guard that first obligation to say that (Continued on page 23) Your Customers Ask For “VANILLA” Give them Jennings’ Pure Jennings Flavoring Extract Co. GRAND RAPIDS, MICHIGAN Anchor Red Salmon Rademaker-Dooge Grocer Co. Distributors of Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service Fresh Compressed RED STAR YEAST Grown From Grain Increases Your Sales and Profits Place Your Order NOW NEW LARGE CAKE of Price 20c a DOZEN, DELIVERED Selling at 2 Cakes 5¢ you realize 50% PROFIT on Cost Ask, or Write, About the New Thrift Ticket Plan It will build Good Will for you — It brings Customers back to your Store and helps to convert transient Trade into regular Buyers. RED STAR YEAST and PRODUCTS CO. Main Office, MILWAUKEE, WISCONSIN Strictly Independent—Since 1882 . February 15, 1933 MICHIGAN TRADESMAN 13 MEAT DEALER Michigan State Association of Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—E, J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Retail Detroit Association Now Has a Man- ager. The Detroit Retail Meat Merchants’ Association elected 1933 officers as follows: Emil Schwartz, president; John Socha, R. J. Stahl, Karl Sietz, Herman Pitchner, vice-presidents. Secretary, E. J. LaRose; financial secretary, Claude Smith; Treasurer, Pluo Goedecke; master at arms, Mike Nantilkowski; custodian, Anthony Bonk: inside guard, Wm. Schweitz- berger; outside guard, Hugo Kahnt. Board of Directors—Ben.Koslowski, Henry Provo, Lorenz Rein, Walter Dilloway, Sydney Black, John Socha. Trustees — Richard Krause, Karl Sietz, Paul Arnold. Emil Schwartz president of the association for his third consecutive term, first member of the association so honored since it The association has been elected was founded in 1911. office was recently moved from 1945 Adelaide street to the Amaranth Temple building at McDougall at Gratiot. M. J. Hager, formerly sales man- ager of a local refrigerator manufac- turer, has been appointed association manager. ———_> > ___ Home Butchering. “Meat routes in small towns and cities seem to be about as popular and as numerous to-day as milk routes,” says the National Live Stock Pro- ducer “Farmers are slaughtering at home and peddling sausage, and fresh meat of all kinds, from door to door in an effort to get a larger share of the consumer’s dollar. “Almost daily country boys invade the loop district of the city of Chicago and sell fresh meats direct to office workers. Although their price for pork sausage is more than twice what sausage can be bought for in some meat markets, it is more than twice as good. “No accurate statistics are available on the total volume of meat moving direct from farm slaughter to town and city consumers at thts time, yet it is known ‘to be a considerable volume in the aggregate Some habits are be- ing fixed that may continue after live stock prices return to living levels and distribution profits are curtailed.” 32> Rattlesnake Is Now Just Another Meat. Diamond back ratlesnakes are now on the market. They are prepared at a cannery in Florida and are about the most expensive meat one can buy. They bring $4.50 per pound. Rattlesnake meat was served at the annual banquet of the National Can- ners’ Association in Chicago recently, which recalls to niind a dinner to some newspaper men several years ago by a celebrated naturalist, Lewis Lindsay Dyche, to prove his contention that any meat was good if you knew how to cook it. The newspaper men ate the food and said it was good. Then Dyche revealed to them that they had eaten German carp, rattlesnake, toads and a polecat. ee A Business Man’s Philosophy. Often in family circles you will hear some one, possibly a kindly woman relative, exclaim, “I’m surprised to hear that William is out of the sugar business. And was he doing so nicely!” It is natural to wonder at change and express surprise at resignation. Natural, at least, for an outsider who doesn’t realize that business is a process of change, with a steady cur- rent of new ideas being digested, and new formulas coming into clash with some one’s pet idea, Business, as well as people, tries to keep up with the Joneses. there is something ahead. Always CVhe Quick ORDER a SUPPLY.. / VALLEY City MILLING Co. GRAND RAPIDS, MICH. Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. e ERIGIDAIRE®S (e ELECTRIC REFRIGERATING SYSTEMS Ww Pp RODUCT OF GENERAL moror WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Shewreom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 9324 So, day by day, our business houses are outwardly orderly and quiet, but ‘uternally are seething with ideas and problems Every day every employe gains a little ground or loses a little favor. Every day some long estab- lished brand is shrinking a little in popularity and some new item is moy- ing ahead. The duty of the man at the top is to recognize these trends and to change in time. When you see a company where the founder has been at the top for many years, you know he’s a man who has grown with the times, and has adapted himself to each era. William Feather. —___- ~~. To reach the heart of others, speak and act from your own. Hold Stores Force Price Cuts. Charges that retail stores, pursuing a “firm price” policy in selling regular goods, are imposing price cuts on manufacturers, are voiced by produc- ers in the small house wares and nov- elty goods trades. According to such complaints buyers are asking for prices from 5 to 10 per cent. lower than prevailed on identical goods last year but are not altering the retail prices on the merchandise. Producers feel they are being victimized in order to provide retailers with a higher mark-up on merchandise. Some com- panies are granting these demands, it was said, because of the desire for orders. oO “Good fellows” don’t always make good employes. Are the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. e brand you know A complete line of canned vegetables and fruits isten to this. Grocers everywhere are selling quantities of Royal Desserts every week. That's because consumers prefer these desserts that are better flavored, fresher and are so quickly prepared. Cash in on the growing popularity for Royal Desserts by pushing them. ROYAL ack Seid AD GELATIN DESSERT | DESSERTS ™ Products of STANDARD BRANDS INCORPORATED 14 MICHIGAN TRADESMAN February 15, 1933 HARDWARE Michigan Retail Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Suggestions in Regard To the Paint Stock. The relatively quiet winter months represent a good time to prepare for the spring paint campaign. A first es- sential is, of course, the proper ar- rangement of the stock. Most hard- ware dealers take the view that the paint stock should be given a place by itself, and, more than that, a prom- inent place. “T am a firm believer in keeping each department of the store distinct and separate,’ states one dealer. “The mixing up of goods of all descriptions in all parts of the store is not good business. “In the first place, the goods do not have the selling force. When each line has a place of its own, your chances of making sales are doubled. If there is one thing a discriminating buyer desires, it is a good assortment to pick from. If the assortment is right in front of him, he is better pleased than if the goods are scatter- ed here and there about the store, on different counters, tables and shelves. One complete display has a cumula- tive selling force that the scattered goods lack. “In the second place, it is more eco- nomical in every way. When goods of one kind or of a certain line are all together, the salesman can wait on a customer without scurrying here and there about the store to find other ar- ticles for inspection. He thus saves time—his own time and the customer’s. “In the third place, the stock can be kept neater and more attractive. “In the fourth place, it is possible to keep closer track of the stock. When the goods are scattered, the dealer never knows what he has in stock. He may run out of a certain article and never discover the fact until it is called for. When the goods are properly grouped, however, it is less difficult to keep track of the stock in each de- partment.” There are very few hardware deal- ers who do not give the paint depart- ment a place by itself; but occasional- some or other of the paint accessories or specialties will be found mixed with the other stock. It is a good rule to assemble all paint and paint accessories in the paint department, and to ex- clude all other lines. Assembling all the paint lines in one department has an added advantage. It makes an im- pressive showing, and drives home the idea that here is a store that handles paint in a big way. The buyer feels that he is sure to get good satisfaction where so comprehensive a stock is carried. Departmentizing saves time. The customer can his selection from the entire stock without stirring from the one spot; and there is nothing to distract his at- tention from the business in hand. The stock can be kept sorted up, dusted, and arranged in the most effective manner. Hangers and lithographs can be used to brighten the appearance of the paint section. stock make the paint Keeping track of the paint stock is important. The dealer who would keep his paint stock well sorted up must watch it closely. Where so many different kinds of paint are carried, and such a variety of sizes, it is a com- mon occurrence for certain kinds or sizes to run out. If the stock is scat- tered all over the store, there is no way of checking imminent shortages. When it is all together, the dealer can keep a close watch on the stock, and promptly fill any deficiencies. Having a department set aside for paint exclusively helps the sale of ac- cessories and specialties. Thus, when a customer calls, say, for implement paint, he sees about him a display of brushes, stains, floor wax, etc. The salesman having such lines ready to hand finds it easy to call the cus- tomer’s attention to them. “Do you need a brush?” he asks, and shows samples. Now, if the implement paint is in one part of the store and the brushes are in a drawer in another part, nine times out of ten the salesman won't bother to mention brushes, and the tenth time the customer will say “No” before the salesman can produce a brush, The wide-awake hardware dealer will not merely departmentize his paint stock, but will plan to get the fullest possible value out of the department. First, in the matter of interior display —study, before the season starts, the most effective arrangement of the stock and the skillful use of hangers, color cards and other incidental adver- tising material to help out the interior display. Then, plan to keep the stock up throughout the season. The depart- mentizing of the paint stock makes this easy; but it will not do the actual work for you. One of the biggest factors in the spring paint campaign is the intel- ligently compiled prospect list. The average wide-awake paint dealer has a prospect list carried over from the previous season. This should be re- vised. Eliminate the people who have actually bought paint. Don’t throw away the names and addresses of these people; put them in a “forward” file of your card index for attention a few years hence. For, in a few years, they will begin to think of repainting; and if your paint gave them good service, they will be pretty sure to re-order from you when the time comes. To what is left of your last season’s list add ‘the names of new prospects. These can be secured n various ways. Newspaper advertising brings people to the store. Your salespeople can jot down the addresses of people who enquire about paint. Keep a lookout for buildings that obviously need painting; get the names and addresses of the owners; and have your sales- people do likewise. Then keep a look- out for new buildings, and for property changes and renovating. The great essential is to be constantly alert and to make note of all names and ad- dresses. Then map out your mailing list campaign. Much of the material will be furnished and some of it actually mailed by the manufacturers. But you should see that the name of your store is on every booklet or other item mailed to your prospect list; and you should send out some material of your own to supplement the manufactur- ers’ campaign and to identify your store with it. Then outline your newspaper adver- tising and window displays—much of this work can be done beforehand. After which, put your whole energies into the task of selling, and see that your salespeople do likewise. Victor Lauriston. Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 11) Chocolate Products Co., Chicago __ 20.25 Curtiss Candy Co., Chicago _______ 240.55 Crystal Pure Candy Co., Chicago-_ 163.63 Close @& Co, Grand Rapids .. 142.10 Central Cone Co... Chicago —__-.._ 39.20 Martin Dawson Co., Chicago ___-__- 30.50 Dante Candy Co., Chicago —___-.— 25.00 Diana Mfg. Co., Green Bay, Wis.-. 16.48 Euclid Candy Co., Cleveland _.._ 89.86 Elite Mfg. Co., Milwaukee ___--_ 12.88 Pund Candy Co. Chicago —___-_-- 25.20 Floriana Candy Co.. Philadelphia__ 57.60 Frank H. Fleer Corp., Philadelphia 2 Golden & Boter Transfer Co., G. R. 4 Gould’s Garage, Lowell Grammas Candy Co., Grand Rapids 15.72 General Foods Sales Co., Detroit-. 44.46 Goelitz Confectionery Co., North Chicago 41) 3 2 10.00 Goldberg & Moss Candy Co., Cleve- han 54.00 James Heddon’s Sons, Dowagiac __ 18.80 Henry’s Chocolate Co., East Lansing 29.83 M. J. Holloway & Co., Chicago __ 38.63 Holland Cigar Co., Grand Rapids__ 109.51 Hazeltine & Perkins Drug Co., G.R. 39.81 Diinois Baking Co., Chicago __-_—_ 30.00 Jarvis Tire Store. Grand Rapids__ 53.28 Johnson & Johnson Cartage, Howell 2.61 Peter Johnson, Grand Rapids —_--1,060.00 Kibbe Bros., Springfield, Mass. -_- 58.90 Klein Choc. Co., Elizabethtown, Pa. 98.09 Koeze Mfg. Co., Grand Rapids ---- 34.18 Karavan Coffee Co., Toledo __---- 44.82 Master Tire Service. Grand Rapids 22.81 Mess & Rinner, Grand Rapids -__-- 6.50 A. McLean & Son, Inc., Chicago -- 63.84 Robert Mackenzie Co., Cleveland __ 4.00 Michigan Bell Tele. Co., Grand R. 20.17 Maryland Paper Products Co., Balimore. Maryland —--- 28.20 Mars inc, Chicago —. 383.12 Merchants Service Bureau, G, R. 31.50 Newton Products Co., Cincinnati, O. 9.75 Northwest Cone Co., Chicago -__ 39.00 Ohio Match Sales Co., Wadsworth, Ohi (fo eee 40.71 Phyleen Candy Co., Huntington, Ind. 96.70 Planters Nut & Chocolate Co., MWilkesbarre, Pa. 2.2 oo 100.00 Pork & Tilford. New York — =. 120.00 Putnam Candy Co., Grand Rapids 28.36 Putnam Candy Co., Grand Rapids__ 28.36 Preferred Auto Ins. Co., Grand R. 51.00 A, G. Peters, Grand Rapids _.____ 6.00 Quimby-Kain Paper Co., Grand R. 56.26 Quality Body Shop, Grand Rapids 52.90 Redel Candy Corp., Milwaukee -- 5.00 W. J. Romkema Merc. Agency, Grang tapes 23 6.50 Sperry Candy Co., Milwaukee ---- 44.11 Seal Crest Candy Co., Milwaukee__ 87.23 Shotwell Mfg. Co., Chicago -__-_-- 64.46 Sifers Confection Co., Kansas City 33.60 Stocking Ave. Garage, Grand Rapids 21.00 Switzer s Licorice Co., St. Louis, Mo. 18.00 Sweets (o., New York - 3 10.50 R. W. Snyder Co., Battle Creek__ 16.95 Sweet Maid Candy Co., Chicago -_ 58.48 Treet Safety Razor Corp., Newark, NS 62.50 Tisch-Hine Co., Grand Rapids ---- 6.95 Tanglefoot Co., Grand Rapids -_-_ 12.00 Germaine Thompson, Grand Rapids 180.00 G. Washington Coffee Refining Co ON So fo 40.00 Ware & Aincoln, inc., Pa. __- 42.20 Westerfield Candy Mfg. Co., Detroit 16.50 Ferd W. Amend Co., Danville. Ill. 64.06 Walter H. Johnson Candy Co., Chi. 65.00 Feb. 7. On this day first meeting of ereditors in the matter of Samuel M. Gerber, doing business as Economy Markets, Bankrupt No. 5094, was held. The bankrupt was present and represent- ed by Joseph S. Folz, attorney. D. M. 3ritton and Fred G. Stanley, attorneys, present for creditors. Certain creditors present in person. Claims proved and allowed. Bankrupt sworn and examined before reporter. M. N. Kennedy, Kala- mazoo, trustee; bond $100. Meeting ad- journed without date. On this same date, first meeting of ereditors was held in the matter of Charles Manes, Bankrupt No. 5104. Bank- rupt present and represented by Cornelius Hoffius, attorney. Miss Lela Boyce, at- torney, present for creditors. Bankrupt sworn and examined without reporter. Claims filed. Meeting adjourned to Feb. 27. Feb. 9. On this day adjourned first meeting in the matter of Con DePree, Bankrupt Bankrupt No. 4709, was held. present and represented by Norris, Me- Pherson, Harrington & Waer, attorneys. Creditors represented by Charles H. Mc- Bride and Diekema, Cross & Ten Cate, attorneys. Bankrupt, previously sworn, was further examined before repotter; transcrip ordered. Meeting adjourned without date. In the matter of the Knee Co., a cor- poration, Bankrupt No. 4783, final meet- ing of creditors was held Nov. 2, trustee being present; bankrupt represented by Knanpen, Uhl, Bryant & Snow, attorneys. Certain creditors represented by Hilding & Baker, attorneys. Trustee’s final re- port and account approved and allowed. Bills of attorneys approved and allowed. Certain property abandoned as worthless and burdensome; other assets sold at auction. It appearing that certain life insurance remained to be disposed of, final distribution was necessarily delayed to Feb. 1, at which time order was made for the payment of administration ex- penses. preferred labor claims and pre- ferred taxes as far as funds would lper- mit: there being no dividend for general creditors. No objection to bankrupt’s discharge. Meeting adjourned without date and files will be returned to U. S. District Court in due course. 24 A Business Man’s Philosophy. There is“little or no difference in the rates of two telegraph companies. But there is plenty of competition, and customers are as partisan as res- taurant patrons. The competition is in service— courtesy, intelligence, speed accuracy. The fact is that both buyers and sellers think too much of price. Buy- ers often give sellers too slight credit for the intangible value that is covered by the word “service.” Sellers have too slight appreciation of the value that some buyers place on service. No substantial business was ever built price. Without the slowly acquired reputation for integ- rity the price bait would be ineffective. A corporation slips. Reorganiza- tion follows. Slowly it moves forward. It gains momentum. Then it goes full speed. What happened? Usually, the new executive improved the service. solely on He fired the sour, irascible employes. He taught the others how to treat people. He gave service to customers. A business can seldom be restored to health by cutting prices. But ill health will invariably yield to enter- prising service. What is good for a sick business is equally good for a going business. It is strange that this simple remedy is so seldom used by ailing companies except as a last resort. William Feather. —_++>___. Fireplace Sets Are Re-ordered. A volume of re-orders, impressive in the quantity of merchandise called for, surprised manufacturers of andirons and fireplace sets this week. Andirons and fire screens as well as complete sets including tongs, wood baskets and other utensils, are wanted in retail ranges up to $20. The heavy demand, unusual at this time, is attributed to the success with which retailers were able to promote such merchandise in recent house furnishings sales. Several stores in the New England section have purchased the sets with the idea of holding independent sales. Brass, bronze and wrought iron goods are wanted, with the wrought iron mer- chandise in ‘best demand. ——_~+-.>—__ parts, electric contacts, radio interference are eliminated in a new type of control for sign lighting, etc. It permits time delays of from one-tenth to five seconds. —_2-+___ Advertising expansion looms. Moving February 15, 1933 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt, Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. More Plans For the Lansing Conven- tion. Lansing, Feb. 9—Minutes of the last Directors’ meeting were read and ap- proved. The manager made a verbal report of the progress he had been making in securing speakers for our annual convention ito be held at Lan- sing, Hotel Olds, March 21, 22 and 23. The discussions during the lunch- eon period and for ‘some time there- after were devoted to the subject of prospective legislation, mainly — the gross income and retail sales tax. It was reported that Gov. Comstock’s tax measures had just been imtroduced in the Legislature. Discussion indi- cated that, if a retail sales tax measure passed in Michigan, it should cover all forms of sales, including the income of professional men, without reservation of any except such forms of business as are already subject to special taxes. Mr. Hammond reported that he had arranged with Prof. Herman Wyn- garden, of the Michigan State College for an address on the subject of ‘“De- pressions and their causes.” He stated that Mr. Wyngarden js equipped with some very instructive charts and illus- trations. It was agreed that Prof. Wyngarden should be requested to give his address during the afternoon of Wednesday, March 22. Mr. Hammond also stated that he has made arrangements with Hon. Patrick H. O’Brien, Attorney General, for the main part of the Wednesday evening banquet program. Mr. O’Brien has selected as his topic “Humanity vs. Technocracy.” The selection of Mr. O’Brien as the banquet speaker was approved. Another recommendation by the Manager was Arthur 5. Purdy, cert fied public accountant, of Detroit. Mr. Purdy has consented to prepare an address on the subject, “The Outlook for the Small Store.” Mr. Purdy’s ad- dress will be for the purpose of aiding the smaller stores in simple forms ot accounting. It was agreed that a meeting of the board of directors and members should be called for Tuesday evening, March 21, and that the program for that eve- ning would be round table discussions participated in by the members of the board of directors and others. Invita- tions for leaders in this discussion were extended to former President Jas. T. Milliken, J. C. Toeller, Vice- President Thos. Pitkethly and others. Mr. Hammond explained the meet- ings recently held with officers of the state hardware association with repre- sentatives of utility companies on the sale of merchandise ‘by public utilities. It was agreed that Harold Bervig, Secretary of the Michigan Retail Hardware Dealers Association, should be invited to appear on Our program to explain the agreements made be- tween the hardware and implement dealers associations and the public utility officials. The members referred to present the address of O. G. Drake, of thie Herpolsheimer Co., at ‘the Traverse City convention. It was agreed that Mr. Drake should be requested to pre- sent a continuation of this topic at our Lansing meeting. Mr Pratt reported that there 1s a desire on the part of retailers of the country to have a strong representa- tion in the cabinet of President Roose- velt. He stated that, as President of the Michigan Retail Dry Goods As- sociation, and also as President of a Grand Rapids Merchants Council, he had written to President Roosevelt recommending Jesse Isador Strauss, of Macy & Company, as the choice of the merchants of the country for Secretary of Commerce. This action of Mr. Pratt's was unanimously endorsed. Jason E. Hammond, Mer. Mich. Retail Dry Goods Assss’n. oo Spring Rug Buying Under Way. A large number of buyers for retail stores in the East and Middle West visited the floor coverings market last week and placed orders covering re- quirements up to April 1. The volu- me of business was the largest enjoyed in any day since the opening and indi- vidual orders were said to average larger than those placed at the season- al event last month. Low and medium price axminsters were in demand al- though washed rugs in the higher price ranges enjoyed a fair share of the busi- The sudden buying activity was attributed to the fact that the inventory lull is over in most retail stores and budget allotments for new stocks have been made available to buyers. ness. 0 Blouses Shown For Suit Vogue. Prepared with specific attention to the vogue for suits, a line of blouses featuring twenty models was opened last week by Storyk Brothers. Each model was shown in seven basic shapes and in six different materials. They stress American designs and fabrics and reveal a distinctly feminine trend in the use of frillings, bows, etc. Di- mities and organdies were shown in In the plain with the new confetti shades. Swiss was used darker backgrounds, with navy dominating. The new collection rounds out the assortment of hand-made blouses opened recently by the firm. —_—_-—» +o —___ See Big Lace Season Ahead. One of the best seasons for lace in recent years is in the making, accord- ing to leading importers. Cables from the recent Paris openings show lavish use of lace both as trimmings and for entire dresses by the leading couturiers. The designers who left Paris last week were particularly impressed with lace dresses. Chantilly in various colors, particularly pearl beige, pearl blue and pearl gray, is outstanding. The trend toward acetates is reflected in synthe- tic yarn laces, which used to fashion complete dresses. Blister lace versions dotted pre- are is also stressed. ———__» ++. Late Call For Winter Apparel. Retail trade in seasonal merchandise picked up sharply during the last week, executives report. The drop in temperatures sent many cus- tomers into the stores for coats, gloves and heavier apparel and showed great- est interest in new rather than clear- ance merchandise. The belated de- mand will clean up Winter stocks fairly well, inasmuch as they were of light proportions. A brisk improve- ment in the call for home furnishings was also reported, being largely due to promotions of these store the extensive goods now under way. —_—_—_2++____ Show Men’s Spring Wear Mar. 12. Offerings of new Spring styles by men’s wear stores are expected to start during the week of March 12. For the current month and the first week or co of March, retailers will try to clean out the surplus stocks of sales goods, which appear to be plentiful. The im- mediate prospect for Spring selling is not bright, it was agreed, although ex- ecutives saw one ray of hope in the possibility that inauguration of the new administration may improve the psy- chology of the public. In their Spring promotions they will try and crystallize confidence in the “new deal.’ —_——_+~-~__ Low-End Underwear Prices Cut. While most mills that they have not named prices on the low-end line of cotton-ribbed heavy-weight un- derwear for Fall, buyers in the market quote an entire list as being represen- tative. In general the new list is about 25 cents per dozen below the closing quotations of last The 10 pound suit reported at $3.62% per dozen and the 12 pound insist season. union was style at $4. The 14 and 16 numbers were reported at $4.37% and $4.75 per respectively. More mills are making the latter two num- bers this season than last year. pound dozen 464. Ventilation is improved, outside noises are muffled, dirt, drafts, rain a new de- tachable, non-mechanical appliance for double-hung windows. a Trawlers and other small craft at sea can now call or be called on any Lower-priced equip- ment, requiring no technically trained operator, makes it possible. ep It’s a dern poor religion that can’t survive a flat tire. and snow are excluded by telephone ashore. MICHIGAN BELL TELEPHONE CO. for a lifetime. “SHE IS WORSE, DOCTOR. COME AT ONCE” In such a crisis .. . which may occur in any family ... just one telephone call may be worth more to you than the cost of the service For, with a telephone, you can summon aid instantly in case of fire, sickness, accident or other emergency. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A.P I | On ee | C HIGAN 16 HOTEL DEPARTMENT Building New Hotels Not a Lost Art. Los Angeles, Feb. 11—Here are a couple of good ones I picked up at the Glendale Breakfast Club gathering the other morning: “There was a good laugh in a Los Angeles police court the other day when a witness was asked his occupation. ‘I am a trunk finisher,’ he stated. ‘Be more specific,’ snapped the deputy prosecutor. ‘Do you mean you make trunks or are you a baggageman?’” Here is the other on high financing: “Henry, the piano man was here to-day to collect the in- stallment and he says if it isn’t paid by to-morrow they'll take away the piano.” “How much is the install- ment?” asked the husband. “Eight dol- lars.’ “All right, let them take the darned piano; we can get a new one for five dollars down and save three dollars.” It is doubtful if any other big city in the world has a milk supply com- parable with Los Angeles. New York, according to an official report, gets its daily supply of milk from “45,000 dif- ferent sources Or approximately 450,- 000 cows, some of them in Ohio, Pennsylvania and Canada.” Some of New York’s milk comes from points 450 miles away. Practically all the milk Los Angeles consumes, on the other hand, comes from within a radius of ninety miles, and most of it 1s pro- duced by dairy specialists. On one huge ranch in Los Angeles county there are 1,400 head of cattle and there are a number of herds of 500 or more. The milk and cream out here are somewhat more costly than in Michigan, but the quality is prime; and while the use of preservatives is prohibited and this rule is observed to the letter, their lasting qualities are wonderful. Easterners, particularly, are finicky about the quality of their milk and any dairyman who did not maintain a high standard would soon lose out. The chief reason for this high standard lies in the fact that the milk producer, through specialization and organization, delivers his own product to his own customers and thereby lessens the possibility of inter- ference by milk inspectors. One notices in the hotel papers and from other sources that the building of new hotels is, by no means, a lost art, but what has never yet been satis- factorily explained to mes why in- vestors, otherwise supposed to be con- servative, are constantly being in- veigled into investing money in such enterprises. Within the week a friend of mine approached with the sugges- tion that in his city, which is prac- tically a suburb of Los Angeles, there was no strictly commercial hotel and he was being importuned to invest some money in such an_ enterprise. The argument advanced was that traveling salesman were much incon- venienced by being compelled to re- turn to Los Angeles each evening when they should be entertained in a local hotel. Now the simple facts in- dicate, over an extended period, that the traveling salesman, after his day’s work is completed, of his own volition, hies himself away to the spot where he can find the bright hghts, and if there were a dozen local hotels as grand as those n the large cities, could not be induced to remain over night in any of them, Even where local merchants have tried to influence them in the premises, the results have been far from successful. But still this propaganda, directed toward building of the class of -hotels I am referring to, is carrying on, and the results of these efforts often border on _ the criminal phase of obtaining money under false pretenses. One of the large bond houses is operating a large number of just such hotels as these, because of defaults of payments of MICHIGAN fixed charges, and there are hundreds of others included in chain operations which are absolutely losing money every day, or, at least, not earning their interest charges, and yet the public seems to respond to the sales- man who operates in hotel securities. And when we get into the larger cities the havoc is more noticeable. A friend of mine, practically at the head of one ef Los Angeles’ larger financial insti- tutions, in a legal capacity suggested an investment in an 800 room institu- tion, now building, which is bound. to prove an incumbrance to the real es- tate which it is occupying, coupled his suggestion with the statement that Los Angeles hotels were more or less prosperous, but became suddenly in- terested and is on the road to enlight- enment, just because I called his at- tention to a hotel journal which was advertising a score of hotels: in its “for sale” columns, all making “seads” of money, but nevertheless on the mar- ket. Then I took him out one evening, during inclement weather, when most people were at home shivering, to get a glimpse of the unilluminated rooms in one of the newer and more popular institutions of the class which is being heralded by promoters as an “in- stantaneous success.” The manager of an Hawaiian steamship line, with whom I am particularly friendly, sug- gested to me the other day that more hotels were needed in Honolulu be- cause every time a steamship headed in there they found a shortage of hotel accommodations. All of which claim is virtually true, but he didn’t realize that “between boats” there was abso- lutely no need for a larger number than the hotels already established there. The actual hotel operators ot the country are familiar with those conditions, but I believe if they would use their influence in educating the public, in an unobtrusive but convine- ing w ay that “all which glitters is not gold,’ something might be done to obviate this menace. Harry Halfacre, who is active man- ager of Hotel Pfister, Milwaukee, was recently re-elected as president of the Milwaukee Hotel Association. This young man is a live wire. I knew him when he was in the game at Akron, Ohio, and Memphis, Tennessee, and have also kept up my acquaintance since he went to the Pfister, several years ago, and his record has been one of accomplishment. You will hear more of him in the future. Shortly before Edward T. Lawless, who has been manager of the Book- Cadillac, departed for New York to become manager of the Commodore, the department heads gave him a banquet and presented him with a bronze plaque suitably inscribed as a testimonial of esteem. The Park Avenue Hotel, Detroit, one of the original Tuller enterprises, is now presided over by George W. Snyder, formerly with the Book- Cadillac. Pasqualle Iannelli, of Benton Har- bor, will conduct Higman Park Inn, on the beach near Benton Harbor, next season, Plainwell will have another hotel in the near future. Ed. Mair, of Otsego, has leased one of tthe old hotel prop- erties on Main street and wll make necessary alterations and hang out his sign, The former Hotel Madrid, Detroit, was re-opened for business recently under the name of Hotel Dover. It was known as the Stratford Arms for several years, and later changed to the Madrid by the late Paul Kamper. Paul Shapero, a former Detroit operator, will be in charge of same. Phil, A. Jordan, the new manager of the Morton Hotel, Grand Rapidis, has TRADESMAN a new chef in the person of Gustave Hassler, formerly with the Birming- ham Country Club, Detroit. Changes in the cusine arrangements are con- templated, but no definite announce- ment has been made concerning them. Our old-time friend, Reno Hoag, who conducts Hotel Lafayette, Mari- etta, Ohio, brought home the bacon recently and gave his stockholders regular checks for regular dividends. Which was something for them to ponder over in these times of depres- sion. A. C. “Pop” Stephens, at the age of 76, passed away at Toledo, last week. Mr. Stephens conducted the Jefferson and St. Clair, Toledo, for several years, after having been associated with various Michigan enterprises, and was one of ‘tthe prime movers in the building of Hotel Ft. Meigs, Toledo, more recently. For several years he was president of the Ohio and Toledo Hotel Associations. Just received a letter from Frank Orcutt, Northway Inn, Beulah, which, according to its postmark was mailed Nov. 23, 1931, nearly fifteen months in transit, and started on its trip West- ward with a red stamp. This com- munication, as usual, carries the regu- lar Orcutt “offering” of an invitation to come and spend the (on this oc- casion ‘“East’”) summer with him. Frank are these various invitations consecutive or contemporaneous? Here is a little lesson in, I might say, applied psychology. I picked it up in a five-and-ten department store here while making a trifling purchase, but included in which were a number of small items, “fifteen, fifteen, ten, fifteen, ten, ten, fiftteen—ninety cents. Is that all right?” asked the young lady saleswoman, looking up trustfully, It was. With a smile she volunteered this: “I always put it up to the cus- tomer, and say ‘Is that right’ it sort of compliments them. Anyway, it makes them feel you are not putting anything over. And lots of times peo- ple buy lots of small items, and the total is bigger than they expect— something bigger than they have money to pay for. In that case they are likely to say ‘they didn’t intend to take something or other, and that I wrapped it up by mistake. But when I check the packages and add up and get their approval before ringing the bell, everybody is satisfied And that is what makes business good.” All of which goes to prove all the diplomats are not in the consular service. Hotel Plankington, Milwaukee, at one time under the Keenan manage- CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. February 13, 1933 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 MORTON HOTEL Grand Rapids Newest Hotel 400 Roums ¢ Grand Rapids OPRING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Electric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Vacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, Easter Egg Dyes, Easter and Mother’s Day Cards, and thousands of other new and staple items. All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. Cameras, Michigan ¢ Soudan eect Utica bic ¢ lon ca é MINES si 8 spose 2... i ent OL nS OP scisticascncndinssionassce February 15, 1933 MICHIGAN TRADESMAN 19 revolt bound to come from retail drug- gists against the unfair policies of the manufacturers, or was it an attempt to halt the march of the business in private brands? Probably the move did and will con- tinue to stop this march for a certain length of time, but these advantages should be immediately discounted since each one of these distributive channels quickly develops its own private brand items to displace the products of those manufacturers who put them into the business. S. S. Dworkin. ———————E Items From the Cloverland of Michi- gan. Sault Ste. Marie, Feb. 14—There 1s one ‘thing we cannot brag about this week and that is the weather. We can’t boast about being the lowest tempera- ture, as we only got to 20 degrees be- low, while many other Northern places got below 40. We also had the daily snow storms for the past week and at this writing it is still snowing, but we prefer the snow, which put an end to the slippery ice on the roads, so that there is no more danger of turning over in the ditches. No matter what we have there is always something to be ‘thankful for. With the opening of navigation we are informed that only one of the three Great Lakes Transit Corporation steamers, Octorora, is scheduled for the Lake Superior run this year, while the Juniata, which was on the North- ern run last year, will join its sister ship, the Tiosesta, on the Buffalo- Mackinac Island-Chicago run. The reason for the change is the world’s fair at Chicago this year. The Octo- rora, which will touch here on sixteen trips ‘this summer, will arrive on its first trip June 29 and depart on its last down bound ‘trip Sept. 4. The Octo- rora wil run between Buffalo and Duluth via Detroit, Mackinac Island and Sault Ste. Marie, with stops at Cleveland and Houghton. The sched- ule calls for eight upbound and down- bound stops here. The ship will dock as usual at Kemps dock. Time of ar- rival in the Sault will remain the same as in other years. The Octorora will arrive at 6:45 p. m. and depart for Houghton and Duluth at 8:30 p. m. On the downbound trip the steamer will arrive at 5 a. m. and depart for Mackinac Island, Detroit and Buffalo at 6 a. m. The many friends of Ham Hamilton, the well-known Pickford merchant, will be pleased to know ‘that he has been discharged from the war memor- ial hospital, after having recovered from his operation. Ham will have to slow up for a short time before getting back on the job again. How the Florida newspapers must enjoy printing these pictures showing thousands of automobiles stuck in the snow in California. Dr. T. F. Robinson opened his dental offices in the rooms formerly occupied by the late Dr. W. P. Finlan i: the Masonic building, Tuesday. Dr. Robinson is a graduate of the Sault high school and ‘the University of Michigan. For the past year he has been a member of the children’s fund of Michigan. He has practiced all over the state and has had special work with children. The new office ‘has been redecorated and several changes have been made in equipment. Hope S. Frederick, one of our fore- most citizens and for many years vice- president and manager of the North- western Leather Co., has moved with his family to Wausau, Wis., where they will reside. Mr. Frederick will be greatly missed by a large circle of friends who wish them every success in their new home. The Le Sault Club of which he has been a member for many years, gave him a farewell dinner ast week, as well as many other private farewells. A wise man knows the value of silence when a child begins to cross- examine him. Otto Watson, for the past ten years in charge of the shoe department of the Pickford Grocery Co., took over the shoe department last week. The new owner will continue in the same location and will be known as the Pickford shoe store. Otto ts well known throughout the country and has a host of friends who wish him every success in his new venture. Earl W. Bellows, who has been as- sociated with Carl Royce in the Su- perior collection agency, has dissolved partnership and has left for Iron Mountain. Mr. Royce continues as manager of the Superior collection agency. The ferry Agoming running between the two Saults discontinued operation last Thursday night and will go into drydock where repairs will be made during the winter. Last winter the ferry was laid up only eleven days on account of the mld winter. Harry Skinner, the well-known mer- chant at Mc Millan, has just completed the cobblestone gas station alongside his store. This is now one of the best stations on the road and is doing a good winter business, Doctors give “the will ito live” as one of the strongest opponents of death. Mr. and Mrs. Robert G. Crawford celebrated their golden wedding an- niversary at Stalwart last week. They are the parents of Chester Crawford, the well-known merchant at Stalwart. Mrs. Crawford is head of the fair board at Stalwart and a progressive farmer. They are the parents of twelve children and thirty-six grand- children. Mrs. Crawford was the first teacher at Stalwart. The couple re- ceived many. gifts and congratulations on this celebration. Ralph E. Henderson manager of the Colwell & Burns store at St. Ignace since it was taken over by the firm from J. H. Rhoades, has resigned and is succeeded by I. G. Carlberg, who for many years has been connected with the main store of the Colwell & Burns establishment at the Sault. Miss Helen McLeod continues as saleslady in charge of the dry goods department. Mr. Carlberg is well and favorably known at St. Ignace and with many friends. Although no definite orders have been received here for the 1933 Citi- zens military training camp, Major M. Crawford, Jr., commander of Fort Brady, is going ahead with plans for as big a camp as ast year. Prospects are for a full camp of about 500 boys. All equipment for ithe camp is on hand and ready to be put in use for the sea- son. High prices and prosperity go hand- in-hand; low prices and misery, ditto. William G. Tapert. 2. Buyers Limit Silverware Orders. With attendance of buyers of silver and other metal hollow ware reported the ‘heaviest of the season so far, the amount of business done in wholesale markets this month ‘shows little change from last year. Buyers who have shopped through the majority of show rooms are not interested in regu- lar goods and are ordering sales mer- chandise in limited quantties only. Ac- cording to representatives from Mid- western and Eastern retail establish- ments, the stores are still skeptical concerning future ‘business and have sent buyers to market merely to in- spect lines. Authority to place orders has been restricted to instances where the buyers consider the merchandise of exceptional value. -_ Ooo A jealous person is always in love, but it’s usually self-love. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acid acetic, No. 8, lb. 06 @ 10 Xtal, lb. -_-. 084%@ 20 Carbolic, XtaL,lb. 2 @ 43 Citric. Ib. 2. = @ 45 Muriatic, Com’L, Ib 222 O@ «10 Nitric, Ib. ...._- as @ 1% Oxalic, Ib. —.____ 15 @ 25 Sulphuric, Ib. -. 03%@ 10 Tartaric, lb. -... 35 @ 45 Alcohol Denatured, No. 5, Gal 48 @ 60 Grain, Gal. --.. 4 00@5 00 Wood, Gal. _... 50 @ 60 Alum-Potash, USP Lump, lb. ..... 06 @ 13 Powd. or Gra.,lb. 054%@ 13 Ammonia Concentrated,lb. 06 @ 18 Bo YR 0544@ 13 So, Wb. 2220-3 06%@ 13 Carbonate, lb... 20 @ 25 Muriate, Lp., lb. 18 @ 30 Muriate, Gra., lb. 08 @ 18 Muriate, Po., lb. 20 @ 30 Arsenic Pound 22222122). 07 @ 2 Balsams Copaiba, lb. _-_.. 50@1 20 Fir, Cana., Ib. 2 00@2 40 Fir, Oregz.. Ib. __ 50@1 00 Peru. Ip: 2 1 70@2 20 Solu, ID. 222255 1 50@1 8v Barks Cassia, Ordinary, lb.. 25 30 Ordin., Po., tb. 20 25 Saigon, Ib. -. 40 Saigon, Po., lb. 50 60 Kim, Ib. ...... 35 40 Elm, Powd., lb. 35 Elm, Gd, Ib._. 40 sassafras (P’d Ib. 45) Soaptree, cut, Ib 15 © © © YOO QHHHH9OS 9H bt ov Soaptree, Po., lb. 25 30 Berries Cubeb. Ib. —.. 15 Cubeb, Po., lb. 80 Juniper, ib. —... 10 20 Blue Vitriol Pound 22.205. a. 05 15 P’d or Xtal, iD 06 13 Brimstone Pound (2.0. 10 Camphor Pound 2.0 0 50 @ 65 Cantharides Russian, Powd. __ @3 50 Chinese, Powd. @1 25 Chalk Crayons, white, dozen__ @3 60 dustless, doz. @6 00 French Powder, Coml., Ib. -. 03%@ 10 Precipitated, lb. 12 @ 15 Prepared, lb. -. 14 @ 16 White, lump, Ib. 03 @ 10 Capsicum Pods, ib. ..... 60 @ 70 Powder, lb. -... 62 @ ES Cloves Whole, Ib. -.. @ 3 Powdered, lb. _. 30 @ 40 Cocaine Ounesg. 2 i ae 13 60 Coppera Xtal, Ib, 03%@ 10 Powdered, lb. -_ 04 @ 15 Cream Tartar Pound ......... 26 @ 40 Cuttlebone Pound 2202525: 40 @ 56 Dextrine Yellow Corn, lb. 064%@ 16 White Corn, lb. 07 @ 1 Extract Witch Hazel, Yel- : low Lab., gal. 99 @l 82 Licorice, P’d, lb. 50 @ 60) Flower Arnica, Ib. -... 75 @ &) Chamomile, German, lb. -. 35 @ 45 Roman, lb. —. @ 90 Saffron, American, lb. 35 @ 40 Spanish, ozs. @1 25 Formaldehyde, Bulk Pound 222.5. —_ 09 @ 20 Fuller’s Earth Powder, lb. ---. 0% @ 10 Gelatin Pound 22202022 55 @ 65 Glue Brok., Bro., lb. 20 @ 30 Gro’d, Dark, lb. 16 @ 22 Whi. Flake, lb. 27%@ 35 White G’d., lb. 25 @ 35 wee AXX light, ee @ 40 uae fo Se 42%@ 50 Glycerine Pound —..-. 2. 144%@ 35 Gum Aloes, Barbadoes, so called,lb.gourds@ 60 Powd:, Ib. -. 35 @ 45 Aloes, Socotrine, he oo @ 15 Powd., Ib. .._ @ 80 Arabic, first, Ib. @ 490 Arabic, see., Ib. @ 30 Arabic, sorts,lb. 15 @ 25 Arabic, Gran., lb. @ 35 Arabie, Pd, Ib. 25 @ 35 Asafoetida, lb.... 50@ 60 Asafoetida, Po., Ib. @ 175 Guaiac, Ib. ____ @ 60 Guaiac, Powd._ @ 70 Kine, Ih _ = @ 90 Kino, powd., lb @1 00 Myrrh, Ib. _-___ @ 60 Myrrh, Pow., lb. @ 175 Shellac, Orange, WD 15 @ 2% Ground, Ib. __ 15 @ 25 Shellac, white, (bone dr’d) lb. 30 @ 45 Tragacanth, No. 1, bbls.___ 1 75@2 00 No. 2, Ibs. ____ 2 50@1 75 Pow., tb .__- f 25@1 50 Honey Pound 25 @ 40 Hops = Loose, Pressed, 75 Whole Wheat Fia., 24 1 90 BAKING POWDERS Bs . Post Brands lat ; a ae 8 os Grapenut Flakes, 24s 1 30 imate, ots oo. :. Royal. 12 oz., doz. ___. 4 85 Grape-Nuts. 50 ac ab Royal. 2% ine ee “13 = 5 Instant Postum, No. 85 4 caval 5 tn. don ea GO Coetent Postum. No. 10 4 50 See 2 ee ee : Postum Cereal. No. 0 2 25 Post Toasties, 36s —. 2 & Post Toasties. 24s -. 2 %4 Post Bran, PBF 24 __ 2 85 Post Bran PBF 36 -- 2 85 Amsterdam Brands Gold Bond Par., No.5% 7 60 Prize, Parlor, No. 6-- 8 00 White Swan Par., No.6 8 50 BROOMS Leader, 4 sewed ---- 3 43 Quaker, 5 sewed -_-- 6 25 W arehouse J Z se 53 45 Bose 2 75 Winner, 5 Sewed _--- 3 70 Whisk: No 3 2 ao USHES XC, 10c size, 10 oz. -. 3 60 age % KC, 15¢ size, 15 oz. —- 5 40 Solid Back, 8 in. --.- 1 5 KC. 20c size, full ib. 6 30) «=Soiid Back 1 in. ._.. 1 15 KC, 25¢ size, 25 oz. -- 9 00 pointed Ends ------- 1 23 KC. 50c¢ size. 50 oz. _- 8 50 ne 5 1: Rize 6 50 Kao, 10 ch. sive _-._ 6 50 Stove Shaker 2 1 80 Mo 0 2 00 ee 2 60 BLEACHER CLEANSER For"ess —— Clorox. 16 ov... 24s __ 3 25 Shoe (Clorox, 22 oz. 125 _ 225 wa 4-9 2 2 25 ilocmie, 16 oF. 12m = 245 an bp 3 00 BUTTER COLOR i BLUING Dandelion _.... 2 85 Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue. 18s. per cs. 1 35 CANDLES Blectric Light, 40 Ibs. 12.1 Plumber, 40 lbs. -__ 12:8 Paratliine 6S 2 -- 14% Paraffine, iZs —__----- lite BEANS and PEAS Wackine = 40 100 Ib. b Tudor, 6s. per box -- 30 az call Beank 5 00 ry Lima Beans 100 Ib. 6 25 CANNED FRUITS White H'd P. Beans 2 50 Hart Brand Srlit Peas, Yell... 60 th. 4 ] Split Peas, Gr’n 60 Ib. 4 45 Scotch Peas, 100 Ib. -_- 6 40 Appies — No. 10 4 75 Blackberries BURNERS Pride of Michigan _--- 2 55 Queen Ann, No. 1 -_ 115 Queen Ann. No. 2 __ 1 25 White Flame. No. 1 Cherries and 2, doz. -------- % 25 Mich. red, No. 10 ---- 5 00 Pride of Mich., No. 2 2 60 Marcellus Red —-_--_- 2 10 Sneeial Sie 22 1 35 Whole White -------- 2 8¢ BOTTLE CAPS Dbl. Lacnuor. 1 gross Gooseberries pkg., per gross —_____ is No 1): 7 50 Pears Pride of Mich. No. 2% 2 25 Black Raspberries Ma. 2 : 80 Pride of Mich. No. 2__ 2 45 — Raspberries DOS Be B 2b No. es 2 00 Marcellus, No. 2 .._. 2? 35 Pride of Mich. No. __ 2 90 Strawberries NO. 2 ee 00 Bee 1 20 Marcellus, No. 2 __. 1 80 CANNED FISH Clam Ch'der, 10% oz. 1 35 Clam Chowder, No. 2. 2 75 Clams, Steamed. No. 1 2 75 Clams, Minced, No. % 2 40 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz.__ 2 50 Chicken Haddie. No. 1 2 75 Fish Flakes, small __ 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz. __ 1 35 Lobster, No. 14, Star 2 00 Shrimp, 1, wet 1 45 Sard’s, 4 Oil, Key __ 4 25 Sardines, % Oil, k’less 3 35 Salmon, Red Alaska__ 1 90 Salmon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 20 Sardines, Im. \%, ea. 6@16 Sardines, Im., %, ea. 25 Sandines. (al 1 10 Tuna, % Van Camps, Gem 2 75 Tuna, %s, Van Camps, Bon, 2 1 35 Tuna, is, Van Camps. Gor. 3 60 Tuna, Ys, Chicken Sea Oe. oo 1 85 CANNED MEAT 3acon, Med. Beechnut 7 Bacon, Lge. Beechnut 43 Beef, Lge. Beechnut 51 3eef, Med. Beechnut 07 Beet Wo. 1, Cored - 1 495 Beef, No. 1, Roast 95 Beef, 2% oz., Qua., sli. Beef, 4 oz. Qua., sli. Beefsteak & Onions, s. Chi Con Car: is... Deviled Ham, 4s ____ Deviled Ham, ¥%s ____ Potted Beef, 4 oz. ____ Potted Meat, 4% Libby 45 bet DD bt DD DN mt OB DD Co bt ~ = Potted Meat, % Libby 75 Potted Meat, % Qua. 55 Potted Ham, Gen. \% 1 45 Vienna Saus. No. % 1 00 Vienna Sausage. Qua. 90 Veal Loaf. Medium __ 2 25 Baked Beans Campbells, 4865 2 30 Van Camp, Bean Hole, Bia eee ee ~~] or CANNED VEGETABLES Hart Brand Baked Beans Medium, Sauce, 36s cs. 1 60 No. 2% Size, Doz. -. 90 No. 19 Sauce 22... 3 60 Lima Beans Little Quaker, No. 10 10 50 Baby. Noo? 2. 1 70 Pride of Mich. No. 2__ 1 60 Marcellus, No. 10 __-_ 6 50 Red Kidney Beans NG. o40" 2 ee 3 410 Wor 2 85 S om 2 60 String Beans Little Dot. No. 2 —.-. 2 26 Tittle Det. No. 1 _... 1 30 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2_. 2 00 Choice, Whole, No. 2__ 1 70 Cut No. 10) 9 00 Cut. No. 2 2 1 60 Pride of Michigan -. 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little. Dot, No. 2 -__ 2 26 Little Dot, No. 1 1 80 Little Quaker, No. 1_. 1 45 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 70 Choice, Whole, No. 1 1 = Cut, No, 10 9 Cut, No. 2 Pride of Mich., No. 2 1 26 Marcellus Cut, No. 10_ 6 50 Beets Extra Small, No. 2 __ 2 50 Fancy Small, No. 2 -- 2 00 Pride of Mich., No. 2% 2 00 Hart Cut, No. 10 ___. 5 00 Part Cut. No: 2 2 85 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2... 30 Carrots Diced, Noe. 2 85 Diced, No, 10 4 00 Corn Golden Ban., No. 2. 1 20 Golden Ban.., No. 10 10 00 Little Quaker, No. 1__ 90 Country Gen., No. 2. 1 20 Pride of Mich., No. 1 80 Marcellus, No. 2 ---. 9% Fancy Crosby, No. 2__ 1 15 Whole Grain, 6 Ban- tam, No. 3 —--..._ 1 45 Peas litte Dot, No 2 2... 2 25 Little Quaker. No. 10 11 za Little Quaker, No. 2__ 2 la Sifted E. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Belle of Hart, No. 2-_ 1 75 Pride of Mich., No. 2__ 1 45 Marcel., Sw. W. No. 2 1 86 Marcel., BE. June. No. 2 1 3a Marcel., E. Ju., No. 10 7 50 Pumpkin No. 10). 4 75 No. 2 oo ee Sauerkraut No, 10) 22 00 No. 2y— oe 1 35 No; 2 U2 1 05 Spinach NO. 2ye 2 2 25 NO. 2 22 1 80 Squash Boston, No: 3 —...... 1 35 Succotash Golden Bantum. No. 2 2 10 Hart, No: 2 2 1 80 Pride of Michigan —. 1 6d Marcellus, No. 2 ---_ 1 15 Tomatoes MO; 10) 5 25 No. 24 .......... 1 90 No. 2 =... 1 4 Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2_._ 1 10 Tomato Juice Hart, No: 10 CATSUP Sniders, 8 oz. Sniders, 14 oz. CHILI SAUCE Sniders, 8 oz. — 2. 65 Sniders, 14 oz: .-.=- 2 25 OYSTER COCKTAIL Sniders, 11 oz. ----- — 2 00 CHEESE Roguefort 22 55 Wisconsin Daisy ----- 14% Wisconsin Twin ----_- 13% New York June ------- 24 Sag Salo: oe 40 Bricks ee 15 Michigan Flats -----.-. 14 Michigan Daisies ---.-- 14 Wisconsin Longhorn -- 16 Imported Leyden ------ 23 1 Ib. Limberger —~------ 18 Imported Swiss -------- 50 Kraft Pimento Loaf ~~ 21 Kraft American Loaf -- 19 Kratt Brick Loaf .._--_ 19 Kraft Swiss Loaf ------ 22 Kraft Old Eng. Loaf__ 32 Kraft, Pimento. % Ib. 1 50 Kraft, American, % lb. i 50 Kraft, Brick. % Ib. -- 1 50 Kraft, Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack --_-- 66 Adams Pentyne __._._-— 65 Beeman’s Pepsin ------- 66 Beecnhut Peppermint —-- 66 Doublemint 22. 66 Peppermint, Wrigleys —~ 66 Spearmint, Wrigleys --- 66 Joey: Brats 2 66 Wricley's P-K 66 Teaberry 22222 66 CHOCOLATE Baker, Prem.. 6 lb. % 2 50 Baker, Pre.. 6 lb. 3 oz. 2 55 CLOTHES LINE Hemp. 50 ft. --. 2 00@2 25 Twisted Cotton, 50 tf. 22 1 50@1 75 Braided, 50 ft. ------ 19 Cupples Cord _.-.-_. 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Grand — = 23 Boston Breakfast ---- 23 Breakfast Cup —.-_-__- 2a imporial .. 2) 35 Ao 19 Waicstic = oo 29 Morton House __------ 33 Nearow: 2222 26 Quaker 2 29 McLaughlin’s Kept-Fresh Cpt fresh ty Mt Larch; SER Coffee Extracts M. Y.. per 100 Frank's 50 nkes. -- 4 25 Hummel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Paee; Tall. 28 SS Page. Baby .------... Quaker, Tali, 10% oz. Quaker, Baby, 4 doz. Quaker, Gallon, % dz. Carnation. Tall, 4 doz. Carnation, Baby, 4 dz. Oatman's Dudee, Tall Oatman’s D’dee, Baby Peto Tal Pet. Baby 4 dozen __ 1 50 Borden’s Tall, 4 doz. 3 00 Borden’s Baby, 4 doz. 1 5u Mm Coe Dre co Do bo or oO February 15, 1933 CIGARS Hemt. Champions __ 38 50 Webster Cadillac ____ 75 00 Webster Golden Wed. 75 00 Websterettes __.._.__ 38 50 Cincos: 22 38 50 Garcia Grand Babies 38 50 Bradstreets — _____. 38 50 La Palena Senators. 75 00 Oding 2. 38 50 R G Dun Boquet __ 75 00 Perfect Garcia Subl. 95 00 Budwiser _2. 19 50 Dry Slitz Stogies -_ 20 00 Tango Pantellas -__. 13 90 AMVIINOS 19 5¢ Hampton Arms Jun’r 37°50 ‘Brojan 7 20 oe 35 00 Rancho Corono -__--- 35 00 Menway 2.0 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten -.-___ enter a 0946 ¥reneh Creams: ______ 11% Payis Creams 2... 12 SUpICeY 22 09 Fancy Mixture _...._ 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass'ted 1 25 Nibble Sticks —____ 1 35 Chocolate Nut Rolls —1 . Lady Vernon 2. Golden Klondikes ____ 1 = Gum Drops Cases Jey Strings: 2... 14 Tip Top Jellies _____ 09% Orange Slices 2... 0914 Lozenges Pails A. A. Pep. Lozenges —-. 13 A. A. Pink Lozenges -- 13 A. A. Choe. Lozenges —- 13 Motto Hearts Malted Milk Lozenges__ i9 Hard Goods oat Lemon Drops --.-----.. O. F. Horehound drops = Anise Squares -.__... —— 43 Peanut Squares __.._.. 13 Cough Drops Bxs. smith: Bros. 20 1 45 Ludden’ so Saco 2 ae Viek's. 40/1Pe. 22... — 2 40 Specialties Italian Bon Bons -----. 16 Banquet Cream Mints-_- 17 Handy Packages, 12-10¢ 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR | 6 lbl boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15 N. Y. Fey., 14 oz. pkg. 1¢ Apricots Evaporated, Choice _. 19% Evaporated. Ex. sane. il ARO 12% Ex. Fancy Moorpack 15% Citron owe wee eee ee we 10 lb. box mininenasciatien ini 4—..__ mpm rae ore ela nt mi February 15, 1933 MICHIGAN TRADESMAN 2 1 Currants ; Packages, 11 oz. _----- 11% mer OartnG PLAYING CARDS HERRING s : Battle Axe, per doz. 2 65 Holland Herrin A ne OAP TEA 1. VAN WESTENBRUGGE Bicycle, per doz. ---- 4 70 Mixed, Kegs . 7 ae vey 1 nox S00 Food Distributor Torpedo, per doz. .--_ 250 Mixed, half bbls. _____- 2 ae a Dates Mixed. bbls. ___-----___ Gab.’ Nastha 100 bac & Of hat Imperial, 128, pitted 1 70 Mice aie ao Wee Write, 10 tes ee ee eres = Imperial, 12s, Regular 1 30 POTASH Milkers, half bbls. -____ Grdma White Na ie 3 a ace oo sas 4 . o al? oh a & Ct?) ct Jap Rose, 100 box ---_ 740 No. 1 Nibbs —___- ou : eee 106 box 406002 2 a biedit “alm Olive, 144 box § 25 eee. Lake Herrin Hava, G0 box | 2 25 p., Choce oe an FRESH MEATS % Bbl., 100 Ibs. acne Pummo, 100 box _____- 4 83 Choice — 40 ' er ee Mackerel Sweethesast 100 Hex 670 Bancy = = 47 Beef Oi Gee fice Ge her oe tte lL ‘fon Gtecta & Hcl . ti «9 PAU 10 Wh. Fancy fat 1 60 Grandpa Ter. 50 ise. 3 50 Peel Cream-Nut, 1 Ib. __.__- 9 Good Steers & Heif. —_ 09 ie ne Ge Ceylon beni Deuce ay Becca, t i. 8 ed. Steers & Heif. =. 68 iliams Barber Bar, 9s 50 Pekoe, medium —_____ 41 oo kee = ->-- Com. Steers & Heif. __ 07 a White Fish ee Mug. per doz. 48 : ed. Fancy, 100 lb. 13 ux Toilet, 50 --___- 3 15 a aoe ae Calg 18 o a English Breakfast Wilson & Co.’s Brand iB orway .. 19 i SPI eo ee as Raisins Oleo . ia So = rong pens 1 40 “ee Congou, Choice -_-_ 35@36 Seeded, bulk __________ ee ee 60) Medium 2 ae re Phat a Tae 150 Allspice Jamaica . @24 a ee Thompson’s s’dless blk. 6144 Special Roll 0 os oy 06 oned. 10 lb. boxes -. 16 Cloves ‘Zanzibar ___- @36 Thompson's seedle a8 ia, —€ — Ss, : a Canton —...__ @24 Oolong i a ¥, assia, 5 kg. @ Medi Seeded, 15 Of. oe % Spring “ae 13 SHOE BLACKENING Ginger, ao oa ane ee 39 MATCHES eo 13 2 in 1. Paste, doz. 130 Mixed, No. 1 __-____- G6 Me a Dinnond Ne 6 16 614 Meta i 4 Combination, dz. 1 30 «(Mized. 10c pugs. dos. @05 dC ti titi‘S™S - Searchlight 144' tox ¢ 15 Poor oo 08 Dri-Foot, doz. _._____ 209 Nutmegs 70@30- @50 California Prunes Swan 144 2. ] Oh 8 ee 05 Bixbys, doz. ae N 6 @4s v 22520 2IXDYS, GOZ. -_________ 1390.06 Nutmess, 100-10 _.__s @ 48 TWINE B00 90.” ee Ib. boxes O06 Diamond, No, 0 ______ 4 90 Shinola, doz, -_--______ 90 Pepper, Black @23 Cotton, 3 ply cone 25 @ ee ss re =e 4 —— = 70@R0, 25 ie oo. Good — 04% ee 60@50, 25 Ib. boxes__@06% Safety Matches Medan ‘ ST 50@60, 25 Ib. boxes__@07 Red Top, 5 gross case 475 Poor en cee ae : een Pha 1 _ Pure Ground in Bulk VINEGAR 40@50, 25 Ib. boxes..@07% Signal Light, 5 gro. cs 4 40 or Black Silk Liquid, dz. 1 30 Ailspice, Jamaica __._ @16 S. 0. B Gras aa sede i boc eee Wael SN Paste ace 1 a" Cloves, Zanzibar -___ @27 Cider, 40 Grain api eT 30730. 25 Ib. bocce @is Puck Enameline Pasta zc ; 4 Cassia Canton __._.. @21 White Wine, 40 grain__ 2 18@24, 25 lb. boxes_.@14% boin, med 2 09 Enameline Liquid, az. 1 30 Ginger, Corkin ___.__. @18 White Wine, 80 Grain 36 MULLER’S PRODUCTS Butts. 2 08 E. Z. Liquid, per doz. 1 30 Mustard -.-------.--- @19 . Macaroni, 9 O27. 200 Shoulders — ee Radium, per doz. ____ 1 30 ee Fee @65 Snashett! 9 oz = 2 ty Spareribs 0614 Rising Sun, per doz. 1 26 Pepuer, Black == ss EY ; WICKING Hominy Elbow Macaroni, 9 oz. 200 Neck bones —__-- 7 Ghee Sad ee ty BT OCR Re ee oe “ Pearl. 100 Ib. sacks __ 350 Egg Noodles, 6 oz. __200 Trimmings -- - 6 Vulcanol, No. 10, doz. 130 f°! ae 23 No. 1, ver xross —____ 1X eee tata lll ‘ Stovoil, per doz rae See Cayenne _.. G25 N& & ber arose au Egg Alphabets, 6 oz... 2 00 een 0 Pap:ika, Spanish 30 poss 3, ber gross ee 2 2a PROVISIONS “eeriess Rolis, per doz yu ct Sands s Kochester, No. : ; § Elbow Macaroni, 20 lb. 4% Clear ne ie na@is 00 HK. ©. 5B. Re Rapid Hacheaian, Nex s ee: rie Egg Noodle. 10 Ibs. _. 12 NUTS—Whole Soe oe a eee a me ch Powe wee oe ee . Almonds, Peerless ---- 15% Colonial, 36-1% ee ; a Chili Powder. L407... G5 Brazil, large no ieee 1D Colonial, luca. 303 ; Celery joalt. 1% oz. 80 Fancy Mixed lw Dry Salt Meats Med. No. 1 Bbis. 7 ee ee ween Pearl Barley Filberts, Naples ___.__ ig D S Bellies 18-29@18-10-6 Med. No. 1, 100 Ib. bk. 90 Onion Salt ----..---— i 35 Baskets 0000. 7 00 Peanuts, Vir. Roasted 6% Farmer Spe bk. 1 00 Gagne 2 1 35 Bushels, Wide Band Barley Grits ___.____ 5 00 Peanuts, Jumbo Tike Puckere a c.. (0 lb. 100 Ponelty. 3% oz. 2 2h wood handles Sa a. S50 Peace oe eta Giana ent 50 Ib. 65 iXitchen Bouquet ... 4 25 Market, drop handie__ tad aes ‘0 Pure Gi eres 5 Grane: 164 on pe . _ Laurel Leaves ---—-- 290 Market, single handle 95 ro io i ties pees Butter Salt, 280 ib. se $5 Marioram, 1 oz. __._ 99 Market. extra 1 bt . Walnuts, Cal i3@21 50 lb. tubs __--advance %4 Block, 50 Ib. -£00 Savory, | om —-..._ 66 Sbune large 8 50 ou eae Hickory ee 07 20 lb. pails __-_-advance Baker Salt, 280 lb. bbl. 40 Thyme, 1 oz. -------—— 99 Splint, medium ---___ 7 ou st India ------------ 10 10 lb. pails _.___advance % 6, 10 Ib., per bale - 380 Tumerci, 1% oz. --_-- 65 Splint, spe" _ 6 60 - balls ----advance 1 20, 3 Ib., per bale ____ 1 . . pails _.__.advance 1 1 ea on Salted Peanuts Compound derces . 6% b. bags, Table ___. 40 Churns enlecn muey. Met Gmupud Ge STARCH Barrel, 5 gal.. each __ 2 Pearl, 100 Ib. sacks __ 7% °4 1 Ib. Cellop’e case 1 30 pe ef Corn Barrel, 10 gal., each. 2 5 Minute, 8 oz. 3 doz. 4 05 Kingsford, 24 Ibs, 2.30 $ to 6 gal., per gal. —- 16 romedary Instant __ 3 50 Sausa -owd., bags, per 100 2 65 : ue ges Shelled Bologna ---- ae, = | nee fe Almonds vnveno------ ye ee ee 3 — Jiffy Punch 125 Ib. a 5% be aaant Ses 12 1 phere a 7 $ doz. Carton ..-_-..- 2o5 Wilterts 000 ‘ fo ee it er , iT ‘A ted ea 32 Weal 2 ea 19 at. Galvanzed ae BU ssorted flavors. Pecans Salted _._._..__ 45 Tongue, Jellied as lz qt. Blaring Gal. Jr. 5 00 Walnut California _... 42 Headcheese _----------- 15 ace 2 3 ib eg ? 62 10 at. Yin Dairy -___- 4 vu Ee ED, . pkes. 217 7 Argo. & 5 Ib. pkgs... 2 46 Silver Gloss, 48. 1 11} Smoked Meat ; 7 ie Tra a Milling Co. Brands MINCE MEAT Hass, Cor. 14-46 1. 1 ee 285 Mouse, Wood, 4 holes. 6 fy White —-_--..__. 5 10 None Such, 4 doz 620 Hams, Cert., Ski é we aa Mouse. wood, 6 1 on Harvest Queen _____- 520 Quaker, 3 oa ne ae ain Skinned_ Tiger 50 fos. = 275 Mouse, tin, 6 h eat ce a oe a Ho. Kegs, wet. lb. 16% Ham, dried beef ~ Rat, wood... n> A UL ee ee Konuekles 2 @ 23 Rat, spring fe 1 OC California Hams _...@09 SYRUP NS SUR 20 Picnic Boiled Hams @16 c Lee & Cady Brands oo OLIVES Boiled Hams ________@18 Blue Karo, co 1% ‘2 45 a ee a poe as a : be bea Hams _-____ @12 Free Run’g, 32. 26 oz. 2 40 Blue Karo, No. 5, 1 dz. 3 38 Large Guise te fen Cram Wheat Guat 7 ie o acon 4/6 Cert, ...__ @13 we ce ed Blue Karo, No. 10 _. 318 Medium Galvanized __ 8 be 5 Gal. Kegs, each _--_ 6 50 Five case lots 2-7 330 Red Karo, No. 1% —— 266 Small Galvanized ——_ 6 is 3 oz. Jar, Stuff., doz. 1 15 eef Five case lots ------- 2 30 Cee AG no et oe 8 oz. Jar. Stuffed, doz. 2 25 Boneless, rump ----@19 00 ee he i Coie Sika 10 oz. Jar, Stuff., doz. 2 65 : Washbeards ee 1 Gal. Jugs. Stuff.. dz. 2 40 BORAX Brass, wingle 6 23 : . Fass, single .._.___ . we Halt pe Grand Rapids Beef ped Twenty Mule Team Imit. Maple Flavor Glass, single o 8 ov Hall pint ee 715 PARIS GREEN 7 a ea ae 09 24, 1 Ib. packages __ 3 35 Orange, No. 1%, 2 dz. 310 Double Peerless ______ 8 ie = = ee 1a as Se ee _ 48, 10 oz. packages _. 4 40 Orange, No. 5, 1 doz. 474 Single Peerless 4 5 Fait gallon coord 88S gegen ne es ee oo Une :% fer ee es eae Maple and Cane ------------- 7 25 7 = RICE Hanuek per gal sf 60 ancy Blue Rose -- 3 50 WASHI > ___ Good Re-ordering of Millinery. Millinery re-orders are reaching the trade in good volume, reflecting the fairly good opening of the retail sea- son in Spring merchandise. The man- nish trend continues a big feature, which in the opinion of trade observ- ers has been weakened by the popu- larization of these styles in cheap mer- chandise. Makers of better grade lines are convinced that the Spring demand will swing sharply to feminine styles, with a big season predicted for nov- elty straws. One of the leading manu- facturers in the market says there is a crying need for stores to promote enthusiasm among their millinery and other sales people. —_ 2. ____ Cheap Swim Suits Active. The very low prices quoted on bath- ing suits appear to have brought a fairly substantial volume of business to the mills offering the cheap goods, but in general demand is not as brisk as the lateness of the season would warrant. While most of the business seems to be done on the low-end grades, one mill, which has not cut its price, claims that it is sold up on a substantial portion of its production by switching to a higher class of cus- tomers. For the time being, prices ap- pear to be stabilized at the current levels and slightly more confidence is being shown by buyers. —_+-~--___ Dress Deliveries Now Gaining. Steadily improving deliveries on lower price dresses are reported in the market. The curtailment of output which marked the earlier part of the labor stoppage has made for a healthy stock situation. Indications are said to be that steps toward mediation will result in sufficient increase in produc- tion to take care of the Spring demand. In higher price dresses, particularly those retailing at $29.50 and up, manu- facturers are holding production down to actual orders in hand, Deliveries run from two to five weeks, depending on the number of orders from individual retailers on the various models. Once it was the style to try to beat the other fellow’s boasts about the big- ness of his sales and profits. Now we try to beat the other fellow’s story of losses and failure. ———_+-+____ The man who is the life of the party at night is rarely the life of the busi- ness next day. ———_-es2-runswick-Kroeschell Co., Detroit. _ Apartment Development Co., Detroit. High View Land Co., Detroit. Ford Gardens Realty Corporation, De- troit. Patrick Burns, Inc., Detroit. Farwell Estates, Limited, Detroit. Chicago Hotel, New Buffalo. Barish Realty Corporation, Detroit. Prudden Building Co., Lansing. 3erst, Forster, Dixfield Co., Kala- mazoo. Cigar Stores Realty Holdings, tac. Detroit. Orchard Farm Pie Co., Detroit. W. J. Burton Co., Detroit. Crosstown Corporation, Detroit. Bridge-Head Properties, Inc., Detroit. Terminal Properties, Inc., Detroit. Glenwood General Store and Manu- facturing Co., Glenwood. Guardian Bank of Grosse Grosse Pte. Park. Metropolitan Redwood Escanaba. Trenton Crude Oil and Gas Corpora- tion, Battle Creek. Soifer Neckwear Co., Detroit. Donovan Brothers Investment Co., Detroit. H. Ross Mack Co., Detroit. Riverview Farms Co., Detroit. The M. B. Evans X-Ray Co., Detroit. Elanto Co-Operative Club, Ironwood. Waierseal Roof Tile Co., Inc., Royal Oak. Hoover Building Co., Highland Park. Hoffman Heater Co., Detroit. Walter F. Dwornick & Sons, Inc., De- troit, Wm. G. Miller & Co., Detroit. Penman Players, Inc., Detroit. Metropolitan Cleaners and Dyers, De- troit. Gerson-Stevens Co., Inc., Detroit. Bricker-Walser Contracting Co., Sag- inaw. Chesaning Auto & Machine Co., Ches- aning, Flasher Neon Display Corp., Detro‘t. Hazelwood Cleaners & Dyers, Inc., Highland Park, Flossmoore Butter Co., Detroit. Grand Rapids Brass Realty Co., Grand Kenids. Federa] Baking Co., Benton Harbor. Zimport, Inc., Detroit. Sally Frocks, Inc., Lansing. W. F. Broer Co., Detroit. Titman Ege Corp., Detroit. American Monorail Co., Detroit. Pointe, Lumber Co., American State Trust Co. of Detroit. Kalamazoo Auto Trade Association, Kalamazoo. Niles Business. Men’s Association, Niles. eta Lumber Co., Dimon- ale. Repollo Oil Co., Detroit. Phytamin Corp., Battle Creek. Princeton Hat Stores, Inc., Detroit. American Hoist & Derrick Co., De- troit. Collier Construction Co., Detroit. Anko Door Holder Corp., Detroit. Thomas Elevator Operating Co., De- troit. H. Jay Hayes Industries, Inc., Lan- sing. LaSalle Oil Corp., Detroit. Walbri Farms, Inc., Detroit. Guardian Bank of Grosse Grosse Pte. Park. Pointe, ee The Corner Grocer Determines To Carry On. Recently an old lady — “Eighty-six years young” she said—tottered into our store. swayed around uncertainly on her feet, but at last gained her balance and stood there gasping for breath. After a minute or two of deep breathing she said in a trembling voice, “Well, I made it; I thought at one time I would drop on the way, but I got here all right.” She added as an after thought, “It seems a lot farther than it did a year or two ago”. After making her small purchases and while resting in the office chair, she lamented the fact she had given up driving the car, because since her husband’s death a few weeks previous she found it in- convenient to ask the neighbors to drive for her. Surely here was a lesson in deter- mination and stick-to-it-iveness not to be soon forgotten. We who are in business—no matter what business—during these times can well apply it to ourselves. If our cour- age has faltered—let us take new heart. Let us—like this old lady—rely more on our own efforts. Let us determine to use all our energy, all our knowl- edge of our business to carry us on to better times and happier conditions. Present times are here to test our metal; we must use all the old business truths and keep abreast of modern trends if we are to fight our way through to business success. If we cannot do all we have planned to do to-day, let us do all of it we can to-day. Keep everlasting at it and as conditions improve we can exclaim, as did this eighty-six year old widow, “Well, I made it”. Sam Sugarsax. —_—_—_»++>—_—_ Skin Removed From Salmon When Canning. Had the sputtering candles used by our forefathers proven entirely satis- factory, there never would have been the need of anything better. Doubtless, when some genius pre- sented to the public the first coal oil lamp, it was heralded with relief even in that day. It is also quite probable that there were the usual number of folks who said it “could not be done.” Whenever there has been real need for something, science and research have filled that need. This has applied to the preparation and preserving of foods and along this line now comes a decided improvement in a popular product—canned salmon. An enterprising Alaska canner this season put up his entire pack of sal- mon by first removing the skin before the salmon was put into the tins. For over seventy years men have been saying “it could not be done.” Cooks will herald this worthy achievement because it modernizes the product and is in the interest of econ- omy and cleanliness. Now that ‘this process has been perfected, unques- tionably salmon packers generally will seek to improve their packs likewise— all to the benefit of the housewife, who has found the skin objectionable and which, in many instances, has kept this highly desirable and healthful food from her ‘table. —__2+>—__ Mental Guidance of Children By Parents. At a very early age the child, seeking to be equal or superior to other mem- bers of his group, begins to compare himself with others and soon finds he does not excel in everything. So con- cerned is he over his apparent lack of perfection that he is not impressed with the fact that others are no more perfect than he. If his later behavior is to be satis- fying and socially acceptable, he must be taught to accept this lack of per- fection and compensate for it by ex- celling in the things for which he is especially adapted. Throughout life the child will be in constant competition with others in striving to attain and maintain a posi- tion of security within the group. In childhood, when he is most pliable, the manner in which he reacts to early competition will determine to a great extent his later behavior in competitive situations. He must thus be given the opportunity to develop favorably along the lines best suited to his physical, mental and emotional endowments. There is always a certain amount of rivalry among children in the same family. Behavior difficulties may result if the parents do not handle the situa- tion so that no favoritism is shown, thus preventing the rise of jealousy. Each child should be guided to excel in his particular line of endeavor, and not be contrasted with brothers or sisters because he cannot compete equally with them in the things they do well. Jealousy leads to hatred when physical and mental rivalry are allowed to proceed without proper guidance and restraint. : Tremendous possibilities for rivalry and jealousy occur when a second-born arrives in the family after the first- born has established himself in the parental spotlight. The possibility of this is considerably diminished when the second child is born when the first is quite young. But when there is an interval of several years it is almost always necessary for the parents to exercise impartiality and keep in mind the individual difference between their children. The “broken nose” of child- hood may react unfavorably upon the first child’s mental equipment later in life. When both parents favor one child or when the father favors one and the mother another, the situation is par- ticularly unfortunate. Parents should keep in mind the individual needs of their children for a place in the sun and what it means to them when they fail to gain a feeling of adequate se- curity or have their position threatened. Dr. S. Harcourt Peppard. —_—_——_+-2> Some Seasonal Glassware Gains. Seasonal gains in glassware have been noticed more in pressed and blown specialties and in tablewares than in, other branches of the trade. The recent labor troubles in the auto- motive field are having their bearing on manufacture of plate and safety glass. New low temperatures sweep- ing across the country have caused a little spurt in window glass replace- ments, but general activity in this di- vision has shown little change. Pro- duction of this type of glass. will prob- ably be somewhat lower than at pres- ent. Manufacturers of bottles and containers are looking forward to a better demand before many weeks have passed.. —_—__++>>—_ Interest in Styles To Quicken. Quickened interest in new Spring styles, with greater confidence on the part of retail buyers, is expected in. the trade with the return in the next few days of the designers from the recent Paris showings. That the couturiers have provided a wealth of ideas which can be translated into salable mer- chandise is generally agreed here. While the mannish trend will be a strong factor in sports wear, there is Little doubt of a strong general swing to the feminine vogue in apparel and accessories. The showings abroad also gave wide latitude to the use of novelty materials, with a touch of new- ness added to types which have had much favor in the past. 0 Low Prices Worry Paper Trade. Sharp competition for orders, which is steadily battering prices down, is the chief source of worry to the paper trade at the present time. Practically every division of the industry from toilet tissue to book paper has cut prices severely and if further reduc- tions are forced it will mean towe-: wage scales, it was said. The indus- try as a whole is operating at about 50 per cent. of capacity. The demand appears to be holding up fairly well, and boxboard mills have stepped up production from the seasonal low point in December of about 20 to about 50 per cent. of capacity. Writ- ing paper mills are also operating around this level. ————_-~+ 2-2 Better Grade Curtain Orders Off. © Demand for medium and _ better grade cotton curtains, the types: retail- ing from $1 and up, has declined steadily since the conclusion of the curtain trade show last month. The lull in purchasing has been balanced to a large extent by the active call for merchandise in the 49 to 65 cent retail ranges. Reasons given for the decline in sales of better goods differ sharply. Some producers hold that the higher price merchandise cannot be moved this Spring: in compétition with low- end goods, while others insist that re- tailers will re-order on $1 curtains as soon as current sales are concluded. —_—_»-. Self-importance doesn’t help you to become important, ase f MODERN CUTS OF PORK This is the eighteenth of a series of articles presenting modern mehods of cutting pork which are being introduced by the National Live Stock and Meat Board. — Editor's Note. CUTS FROM THE FRESH PORK LOIN (Continued) In presenting modern methods of cutting the fresh pork loin, recent articles have been de- voted to the center cut. The article in this issue gives the last two of six ways to use the center cut pork loin. The cuts shown here are Frenched Pork Chops and Butterfly Pork Chops. Frenched Pork Chops By Frenching the pork chop, and decorating with a paper frill, new attractiveness is added to this cut. 1. French ends of ribs and remove backbone. 2. Slice between the ribs. 3. French Pork Chops dec- orated with paper frills. ee Yaa, _ ie igh Art. ae oe 2 Butterfly Pork Chops The Butterfly Pork Chop is another cut which lends originality and attractive- ness to pork and affords a new outlet for pork chops. These chops may be made from boneless loin strips or from the regular loin, boned out, as shown here. 1. Strip tenderloin from inside of pork loin. Ni ; 2. Remove the Art. XVIII—Cut 4 _ backbone. Art. XVIII—Cut 5 % Art. XVIII—Cut 6 < Ss “a Art. XVIII—Cut 7 4. The completed Butterfly Pork Chops. 3. Cut double slices from the Leela loin. { ow", SR ee ee ET I ee saadeutcoceuacansuvanaatnan OUR — OF RISKS INSURANCE ECONOMY FOR YOU Why Help Pay The Losses On Poor Risks? Each year we are saving our Michigan Policyholders over $400. 000.00 How? By selecting the better risks. Join our group of select policyholders and benefit by our lower cost. 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