Wri) ST. 1883 1. ee oe See 3 VR HEN ON BLISS ANT a : ad TIAN ea na aa ee Poe eI = oy) >a EN AG E ( ey < iN =A << x A cl cS r an ee AC DK .)) ay pw. Ee aa CEA LC AS ae Se FAS: IV CRAY D y a) < ye Px kd & A Be aN Re ON) S) B s 2 dP SS Se ae A See WZZZZ-~ey Lig ies SUNG SPPUBLISHED WEEKLY (GX Gite SS eee COMPANY, PUBLISHERS as $ ENS = IE SS HO Fiftieth Year le STEERS TLE PIO ND GOS a ) S, LANE. é Number 2579 qo age aa — ye a al 9 oem sh — as HENRY W. LONGFELLOW Born Feb. 27, 1807; died March 24, 1882. LONGFELLOW’S CREED A peace, a splendor from above; And Hate a never ending strife, A smoke, a blackness from the abyss My work is finished; | am strong In faith and hope and charity; For I have written the things I see, The things that have been and shall be. Conscious of right, nor fearing wrong; Because I am in love with Love, And the sole thing I hate is Hate; For Hate is death; and Love is life, Where unclean serpents coil and hiss! Love is the Holy Ghost within; Hate is the unpardonable sin! Who preaches otherwise than this Betrays his Master with a kiss. OO ESE eS ee ee Oe eee eee ee Oe ee ee ee ee elle ee a Speed Up Sales by featuring properly advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking Powder Same Price Today As 42 Years Ago 25 ounces for 25c Your customers know it is a quality product . . . that the price is right. Why ask them to pay War Prices? It’s up to you to show them that you have it. Millions of Pounds Used by Our Government cZ7 a We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. Rademaker-Dooge Grocer Co. Distributors of Ancher Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service THEY COME BACK he OT Mor C / Once you sell Royal Desserts to a customer, you can be sure she'll come back for more. For the famous Royal Quick Setting Gelatin Desserts and Royal Chocolate and Vanilla Pud- dings have delicious flavors — better than she’s ever tasted before. And they're always absolutely fresh. Get behind these fast-selling items. — in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. steady profits. ROYAL DESSERTS Products of STANDARD BRANDS INCORPORATED They bring satisfied customers and =, erence Are the canned foods you feature grown and packed you know OMe brand \ ae 1 | eee Ul) REG.U.S.PAT. OFF. A complete line of canned vegetables and fruits a i Oa elas. ae 85 ecco Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and featleas for the good that we can do. Each issue com- plerein ieatlf, DEVOTED TO the best interests of business meh. SUBSCRIPTION RATES are as follows: $3 per yéat, if paid strictly 1m advance. $4 per year if not pai itt advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of : urrent issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Dertoit Reptesentative $07 Kerr Bldg. SOME TRENDS IN TRADE, Sidelights on the General Business Situation, Wiith technocracy on the way out as a favorite topic of coriversation, in- flation is again getting the top position. Bankers, orthodox economists, and ereditor classes generally are opposing any change in the monetary system, but all groups would like to see a rise in prices. Tihe purchasing power of the dollar continues to rise, and last week stood at $1.81 as against $1 in 1926. There can be no return to real prosperity until dollars are worth less and commodities more. Most of the scrip and barter plans operated in local communities prevent hoarding and speed up turnover by placing a time limit on the scrip. That man will be a great public benefactor who shows the country how to speed the turnover of the money we now have. Business during the fortnight about held its own, as it has for several months. Corporate earnings reports and dividend actions caused no dancing in the streets; electric power consump- tion sagged off, but steel production showed slight gains, freight car load- ings improved, bank clearings ran higher than last year, and January automobile sales were astonishingly favorable. The actual condition of business seems better than current sentiment. Led by Firestone, the tire companies slashed prices again, apparently in a race to see which one can roll up the largest deficit. It would be difficult to use the tire industry as an example in proving to the Visitor From Mars how our capitalistic system is supposed to operate. Firestone’s cut was aimed at the mail order competitors, but Mont- gomery Ward and Sears, Roebuck & Co. promptly countered with corre- sponding reductions so that the pre- vious competitive price status was not changed. The cigarette price war has doubled in intensity, with the Big-4 reducing prices to $5.50 per thousand, less 10 The A. & P. immediately cut packs to 10 cents and cartons to a dol- With the Government tax taking 6 cents on each package the makers of and 2. lar. the newer non-advertised 10 . cent bratids would seem to lack the profit margin to permit a further slash. What price profitless selling! The best sales mews of the week comes from the atitotnotive trade— perhaps best only because results in that field are the first to be released. Preliminary registration figures from various areas show a marked revival in January over December. In Illinois the increase was 329 per cent. as against a normal seasonal increase of 156 per cent. In the New York City territory 3,114 passenger cars were cold the first week ti Jantiary as against 2.585 in the corresponding 1932 week. Attendance at the Chicago atttonio- bile show tan 10 per cent. ahead of last yeat and floor sales were 150 per cent. higher. Chevrolet's January output was 23 per cent, over last year, and Dodge dealers report that their retail sales for the month of Dodges and Plymouths increased 45 per cent. over last year. Bank debits are up one week and down the next, with the decline from last year ranging from 20 to 27 per cent. January retail store dollar sales in the New York metropolitan district (department, specialty, furniture) dropped 24 per cent. from last year. January was National Cash Regis- ter’s best month in a year and a half, and orders in sight for February indi- cate that it will be the best month in three years. Western Electric last week ordered $5,000 worth of checkwriting machines. The machines are not needed now, but indicate an intention to increase the payroll. Remington Arms Union Metallic Cartridge Company ‘has spurted, with January business being the best the company has had: in several years. The plant has stepped up operations to five days a week from three days. Saun- ders Norvell, president, anticipates the wiseacres who might say “Japan” by pointing out the increased demand is chiefly for rim fire sporting arms am- munition, such as the 22. General Motors’ consumers car ‘sales in January gained 5.7 per cent. over last January—the first gain over the corresponding month of the preceding year since July, 1931. The showing would have been even ‘better ‘had the company been able to supply the de- mand in its lower priced divisions. An actual shortage was reported in the Chevrolet division. World sales to dealers increased 9.9 per cent. over last January. In December the gailroads of the country showed the first monthly in- crease in net operating income over the previous year since August, 1929. General Motors earned only 7 cents a share on its preferred stock last year, and, of course, nothing on the com- mon, but directors retained the regu- lar dividends for at least another quar- ter. U. S. Steel directors looked at the 1932 deficit of $91,987,961 and then slashed the quarterly payment on the preferred from $1.75 to 50 cents. Stand- ard Oil of New Jersey gave investors and stock market followers a sad sur- prise by eliminating ithe one dollar “extra” dividend which has been main- tained for so long ‘that it seemed ‘regular’ to most people. Revival of sales of scrip mileage books by the Chicago & Northwestern Railway resulted the first day in the cale of books representing 251,000 miles of travel. The automobile men have found that their largest market—the agricultural areas—has suffered a bigger drop in new car sales than the city districts, and they are planning to offer fa1mers during the spring and summer a new model on a smaller down payment than ever before, with no further pay- ments demanded until after the crops are marketed in the fall. Several industries are forestalling possible Congressional investigations by purging themselves of bad or ques- tionable trade practices. The N. E. L. A., for example, has been ‘succeeded by the Edison Electric Institute with a commendable program, and the adver- tising interests—advertisers, agencies and publishers—are cleaning house under a committee ‘headed by the able Ralph Starr Butler of General Foods. The committee hopes to develop great- er public acceptance of advertising by eliminating exaggerated claims, paid testimonials and pseudo scientific copy. The importance of a prospering deal- er organization is emphasized by the decision of the Buick-Olds-Pontiac di- vision of General Motors to allow dealers to handle a competitive line when it is shown that economic neces- sity demands such a step. Ths is the first time in the history of the corpora- tion that such permission has been granted. ~~. Making Ice Cream in Old-time Freezer. Reading an editorial recently in one of the leading newspapers, the editor sighs to think that the old ice cream freezer is gone. Someone is always sighing for the romantic and_ richly memoried past. But in this case we cannot join them; they must sigh alone. Anyone who has had first-hand ex- perience with the old hand freezer will join us in congratulating the more progressive present. Let us review the old cumbersome method of making home-made ice cream. It began with the pounding of tce, usually in the wood SMAN 22, 1933 Number 2579 shed. The ice was placed in a burlap sack and fractured with the flat of an ax. This sounds simple enough, but have you ever tried it? The stubborn angu- lar surfaces resent the blows of the ax, sending it bounding back with even greater force. Finally, if your patience and hold out, the block of ice would be reduced to the desired form axes and then there is only the freezing. At the outset your pace was rapid, the can would fairly fly around through the ice. But as time wore on and the perspiration wore off, the handle would become more resistant to human force. The arm would tire, the whirling can would down, the whole thing would become a grind and the operator would begin to wonder if it was really slow worth while. But at last the cream would stiffen and begin to take on body. Mouths would water and the anxious family would await the finishing touches. But alas! In the last minute deavor to whip the ice cream into a much en- smooth mixture, too power was applied to the crank and the cream churned. To little ca:e was used in removing the cover and work- ing parts and salt found its way into the finished product. And they mourn this old institution! Sigh for its return from the past! We may, with more justification wish for the return of the horse and buggy. The original ice cream freezer is in the National museum, and as far as those who have had experience with this piece of crude equipment are con- cerned, it is in the proper place. creamy Modern methods of making ice cream have emancipated man from the ice cream freezer crank, just as the elec- tric ice box has made ice tongs, once a household necessity, a thing of the past. Not only do we rejoice at avoid- ing all the muss and inconvenience of making ice cream at home, but to-day we are sure of what we are getting when we order ice cream. We can depend on its quality, freshness, and A. E. Reynolds. —_—_—_2+>—__ Mutterings. A lazy man is really no worse than a dead one—but the takes up more room. The great trouble with people nowa- days is that their earnings do not equal their yearnings. Some men will do more for a cheap cigar ithan they will for a dollar. Automobiles are like men — the cheaper they are the more noise they wholesomeness. make. The reason they make so many new laws is because the old omnes are broken. Winning an argument often neces- sitates the loss of something more valuable. MICHIGAN TRADESMAN February 22, 1933 MEN OF MARK. Henry A. Schantz, Vice-President Michigan Retail Hardware Assn. Henry A. Schantz was born on First 1892. Three of his grandparents were born street, Grand Rapids, Aug. 27, in Germany and the other was of Ger- man descent, so there is no question as to his origin. In coming to this the forbears of the subject located between Mr. Schantz’s country of this biography Dutton and Caledonia. father and mother subsequently re- moved to Grand Rapids, locating first on the West side and later in the South end of the city. Mr. Schantz attended the parochial school of the German Lutheran church at the corner of Second and Pettibone street. He subsequently spent four years at the German Lutheran school on Michigan avenue. He graduated from the eighth erade at the Jefferson avenue school and from the Central high school on the scientific course in 1912. in the meantime the retail hardware house of Smith, Peck & Schantz had been segregated from Brown & Sehler Co. in 1910. Mr. Peck died the year the change took place. The business was continued several years under the style of Smith & Schantz, the latter member of the firm Albert Schantz, father of the subject of this Then Mr. Smith Sparta to take the management of the store and the being sketch. went to Johnson implement Grand Rapids house was taken over by Albert, Edward and Walter Schantz and A. Palmer and conducted under the style of Schantz Bros. & Palmer. In 1912 the firm dissolved, Edward Schantz retiring to take the management of the West Michigan Truck & Storage Co., while Walter Schantz became bond ‘salesman for Paine, Webber & Co. followed with Albert Schantz, Henry A new line up Schantz and Thomas Sullivan, under the style of the Schantz Implement Co. The officers of the new corpora- tion were as follows: President—Albert Vice-President—Henry Schantz. Schantz. Secretary & Treasurer — Thomas Sullivan. This management continued until Nov. 15, 1918, when Albert Schantz died as the result of a blood infection. Smith & Sullivan became the new owners of the business. In 1922 Henry Schantz bought the interest of his part- ner and the business has since been conducted under his sole ownership. Mr. Schantz was married May 29, 1919, to Miss Helen Bremer, whose ancestors played an important part in the early history of Grand Rapids. They have had four children—all boys —as follows: Donald, 15: Walter, 10; Henry, /; David, 3. The three oldest lads Ottawa Hills school. is a junior and expects to graduate in June, 1935. The family live in their own home at 953 Chippewa drive. During the summer time they live on the shore of Lake Michigan at the end of M 50, where they have a very handsome and convenient resort home. attend the The oldest boy The family attend the Hope Luth- eron church at the corner of Packard and Kellogg streets. Mr. Schantz was superintendent of the Sunday school about ten years and is this year presi- dent of the church society. Mr. Schantz was President of the Grand Rapids Hardware Club for a year four or five years ago. He has held every office in the Michigan Im- plement Dealers Association. He was President for the past two years, which He was then office he now closed December, 1932. Treasurer, an He joined the Michigan Retail Hardware Association in 1915 and elected holds. served on the executive board four years. At the annual convention, held DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Some Detroit readers of the Mich- igan Tradesman ask to what extent an unrelenting editor will go to fear- man who lessly castigate a “vindictive” tried to injure a former partner whom he assisted in helping make him a mil- lionaire. The Detroit correspondents answer to the query is, to the extent of using a can of liquid vitriol instead of a bottle of old fashioned “Made in America” ink. Detroit loop department stores, with possibly one exception, are going after business in the pre-bank holiday fashion Henry A. Schantz in this city last week, he was elected Vice-President, which means that at the Detroi will be elected President. Mr. Schantz is on the board of direc- tors of the West Side Building and Loan Association. Mr. Schantz is also a director of the National Implement Board—elected for convention next year he two years. ——__2++____ Slow But Sure Starvation. Reprints of this article in circular form may be obtained for $9.75 per 1000 by addressing the Tradesman. This is universally conceded to be the best and most complete exposition of chain store tendencies ever presented to the American neople. and are using practically the normal advertising lineage in the daily news- papers featuring the usual offerings of merchandise. These stores have been credit to their regular charge account customers and accept- extending ing checks in payment for either ac- counts or merchandise. No checks are being cashed, nor are refunds being paid in cash. H. L. Proper, well-known local de- partment store proprietor, formerly of Manistee and Grand Rapids, has been removed to his home at 7551 Grand River avenue from. the hospital, where he underwent an operation. He is rap- idly convelescing and expects to soon be able to resume management of the business now in charge of his son, H. L. “Pete” Proper, junior. I. M. Smullin, for a number of years in the wholesale dry goods business, representing local houses, has sent out announcements of the opening of his new law offices at 417 Penobscot building, where he is associated with E. Samuel Taylor, another graduate from the ranks of former Detroit wholesale dry goods representatives. Two holdup men walked into the drug store at 1404 E. Jefferson avenue, conducted by George L. Carman, and cheerfully announced “here we are again” and proceeded to ransack the cash register for the second time in three months. Jack Cinnamon spiced up _ business to a large extent in the grocery and market at 14200 E. Jefferson avenue when he retrieved $15,000 in cash he had stowed in a safety deposit vault and used it to cash checks for his customers following the proclamation closing the banks. Funeral services were held Monday for Charles A. Young, president of Young Brothers Co., manufacturer of industrial ovens, 6500 Mack avenue, and a director of the Hotel Norton. Mr. Young, who was also president of the Young Land Co., died in Harper Hospital after an illness of three weeks. Business last year was the best in the history of the Battle Creek Corset Co., said the directors, after authoriz- ing a 6 per cent. dividend. Fitting and proper for a corset company to keep in good shape. Two gunmen held up I. Nagelburg, manager of the Henry furnishing store at 11661 Dexter boulevard, last Satur- day. After terrorizing Nagelburg and employes for an hour they left, but not before they robbed four chance cus- tomers who were taken in a rear room and bound with their neckties. Jack Golden, Detroit merchant, has purchased the wholesale neckwear and hosiery stock of the bankrupt Pennant Neckwear Co. and _ is _ disposing of it on the premises at 122 E. Jeffer- son avenue. The General Jobbing House, whole- sale distributor and stock buyer, is closing the store building at 220 W. Jefferson and is moving the stock to the retail store owned by the presi- dent, Joseph Sanfield, on Mack avenue. I. Goldberg, wholesale distributor of men’s furnishings, has moved into new quarters at 34 E. Jefferson avenue. John Grindley, a former president of the common council, died last Friday in his home at 48 W. Philadelphia avenue. Mr. Grindley, who lived in Detroit the entire seventy years of his life, was one of the first department managers of the wholesale dry goods firm of Edson, Moore & Co., later taking charge of the Bela Hubbard estate. He served in various capacities for the city. According to E. E. Prine, secretary of the Wholesale Merchants Bureau of the Detroit Board of Commerce, Detroit wholesale firms are meeting the bank holiday situation almost un- der normal conditions and wherever possible are extending themselves in fi : a , com OG: a es oor Oe. a} : Vile some: el out AB. ee Mt saree 8 UENCE ~ rama ee See ESET 4 , nt en February 22, 1933 assisting to alleviate conditions for the retail stores. There has been a slight falling off of current business in the textile lines, but according to Prine, the distributors of food products report business practically up to the volume being done previous to the Governor’s proclamation declaring the holiday. Detroit druggists, as usual last week, paid monetary tribute to local bandits. Three walked into the store at 2125 Woodward managed by Paul Barton and when they left, Barton, a clerk and a customer had contributed $225. The Davidson Shoe Co. has opened for business in the Hotel Norton build- ing, where it will conduct a general shoe business at wholesale. Detroiters were surprised to read announcements in the daily papers that the banks will be closed Wednesday, Feb. 22, it being a legal holiday. According to Mr. Rothenburg, pres- ident of the American Carpet Co., 162 E. Jefferson, recently organized to deal in floor coverings at wholesale, a sales force has been organized to cover the territory in Michigan and the tributary territory in Ohio and Indiana. The men will be ready to assume their new duties about March 1. D. Sherman, Grand Rapids chant, was a Detroit visitor this week. According to Mr. Sherman, business in the Western Michigan city showed a falling off during the first days of the bank holiday, but has been better “Business as usual,” mer- each day since. he says, is the slogan of the retail mer- chants in his city. Lines of Interest To Grand Rapids Council. We wish to remind the members that the annual meeting is very near— March 4—and we will elect or re-elect five officers for the next fiscal year. This is very important, for the suc- cess of any depends primarily on those who direct the af- fairs. Not only do we require good men, but they also need the co-opera- tion of the membership from the side lines. Team work is needed these times in any organization and especial- lv in the fraternal order. As many as can be present should be in attendance. Meeting called to order at 9:30 a. m. in small lodge room of the Moose Temple. Some comment has been made on the exceptionally small charge for ad- mission to our annual ball and home coming party, held the evening of March 4, in the ball room of Moose Temple. The readers of this column who have attended the parties given by Grand Rapids Council, No. 131, know what to expect and those who have not attended, if any, will have a delightful surprise at the many new features and innovations which will be Duin’s orchestra will fur- organization introduced. nish the music, as previously announc- ed. An excellent buffet luncheon will MICHIGAN be served at 10:30 p. m. Those who desire to play cards can enjoy them- selves for the evening in bridge or five hundred, with a fair chance of earning a valuable prize. Also door prizes for those holding lucky tickets, and all this for forty cents per person; “No foolin”, we mean it. If you value a good time with small expense, you should reserve this date on your social calendar and then celebrate with us. You bring your friend, even if not a mem- ber. You order your tickets through the office of Secretary. Phone 83-715 between 8 a. m. and 5 p. m. Ee who put the El Producto cigar on the map of Michi- gan, is now engaged in getting about 100 per cent. distribution for may may Garrison, Lever 3rothers high grade soap. Darcy Wilcox, representative of Lib- by, McNeil & Libby, has developed a capacity for work which has been a surprise to those who watch his speed from the office. Realizing that he was handicapped by a small territory, his company have added counties in Michigan. sixteen more Mr. and Mrs. Floyd Doherty, who maintain the home-like Osceola Hotel, at Reed City, are spending a month in the sunshine of Palm Beach, Florida. Mrs. H. H. Godfrey, 1809 Wilbert avenue, who has been ill several weeks, passed on to her final reward last Sat- urday. The funeral service was held Monday morning at 9 a. m. at Van Strien’s funeral home, 421 Dean street. After the service the remains were taken to Jackson for interment. The Council extends sincere sympathy to Brother Godfrey. We regret to report that Edward Souffrou, 151 Union avenue, is under the care of a physician. He was mak- ing good progress toward recovery, when visited by the Secretary and Senior Counselor last week. William M. Robinson, whose illness was reported last week, is slowly re- covering. Brother Robinson resides at 1937. Hawthorne and will appreciate any of our members calling on him. William E. Van Ess, who joined No. 131, March 2, 1901, and who was well known throughout Michigan as a hos- iery salesman representing Cooper, Wells & Co., of St. Joseph, died at his home in Sturgis, Monday, Feb. 20, after a long illness. He was also a member of the Grand Rapids Traveling Men’s Benefit Association. vived by his widow. Bert Bodwell, who traveled many years for the Putnam Candy Co., died in a hospital at Oskaloosa, Iowa, early in the week, from injuries received in an automobile accident. The body was taken to St. Paul, Minn., where Mr. Bodwell had resided for the last sev- eral years, for funeral services and burial. Bert left Grand Rapids in 1912 for Cleveland, where he went to man- age a candy factory. He subsequently removed to St. Paul, where he resided at 2110 Fairmount avenue. He leaves three daughters, one of whom resided with her father. Bert joined the U.C.T. here May 2, 1901. He was transferred to Minneapolis Council, No. 63, April 4, 1921. He is sur- TRADESMAN Alfred DeHaan, who represents the Del Monte Co. in Western Michigan, had the misfortune to have his car stolen while parked on Market street. The car was later recovered near Dut- ton, slightly damaged. The culprit who also took Mr. which drove the car away DeHaan’s_ portfolio, contained valuable data. The relief committee, which should be called the sunshine committee, call- Ervin J. Steeby, 1807 Horton street, last week, and found him con- ed on valescing. His injured leg is confined in a cast and the physician has hopes that within a few weeks, he will be using it as before his accident. Ray EE. International Harvester Co., who suf- fered painful injuries in a taxicab acci- dent in Detroit a few weeks ago, has 3adgley, branch manager of so far recovered that he has submitted his final claim papers and is back on the job, directing the affairs of the local branch of the f. BH. €. The readers of this column will re- gret to learn that William D. Bosman, salesman for Foster, Stevens Co., is in Butterworth having had a He is resting very easy, but has several days hospital, painful operation on his left eye. of enforced vacation ahead of him. The Michigan Trade Recovery Com- mission, headed by our Junior Coun- selor, Gerald J. Wagner, a branch of the National Trade Recovery, reports that a new project Commission for at Ludington, which includes an addi- tion to the water works and other im- provements, will be begun immediately. This work will involve an expenditure of about $330,000. The National Com- mission is functioning throughout the United States and much is being ac- complished. This is certainly the prop- er way to take men off the welfare re- lief and avoid the dole, which is dis- tasteful to all red blooded Americans. Official Reporter. —_—___ e~____ A Business Man’s Philosophy. Some people who know little about business assume that factories are au- tomatic devices where goods are manu- factured without any consideration for public taste. Wallpaper, neckties, chairs, desks and automobiles are turned out by the ton, gross and carload and dumped on the market, where the people are com- pelled to buy them or do with- out them So, at times, it seems. The fact, however, is that neither a manufacturer nor a merchant could exist in business for a single year un- less he was delicately sensitive to the wants and desires of his customers. Nobody can possibly stay in business if he does not provide some commid- ity Or some service that somebody wants enough to buy at a price that will cover the cost and leave a profit. It often happens, of course, that peo- ple want things that others, who think they have better taste, do not approve of. Why will anyone wear a gaudy necktie, cover the walls of his house with ugly paper, read a yellow news- paper, or eat in a dirty restaurant? Those who are sensitive to good de- sign, honest journalism and cleanliness must not imagine that their taste is universal. As people become better educated taste improves, and manufacturers promptly cater to their new wants; meanwhile the public gets what it demands, their A moment’s reflection must convince us that there is no alternative to public taste, even though bad, except a cen- sorship by a committee. William Feather. Diaper List Prices Reduced. For the first time in several years diaper and diaper cloth mills in the primary market have reduced their list prices, with a corresponding downward revision in discounts. Lists were cut about 33'4 per cent. and discounts were brought down to a basis of 20 and 5. The volume number, 27 inch square, was lowered from $1.16 per dozen to 77 cents. The action was taken be- cause in the last several years with the steady reduction in prices, discounts have become unwieldy as lists re- mained unchanged. ——_>-~¢—__- Stores Re-order Lamps For Sales. Low-price lamp promotions in stores throughout the East have been so suc- cessful in the last two weeks that re- orders for substantial quantities have been placed in the wholesale market. The lamps are wanted complete with shades to retail from $4 to $12. Ac- cording to manufacturers, table lamps are outselling the floor types, the de- mand being one-third greater for the table styles. Goods in the higher-price brackets are reported inactive except in instances where they are offered at levels well below prevailing prices. SUT TUTEEe eo CANDY [FOR ~ MATIOMAL CARDY CO, Ine. EASTER APRIL 16 -PUTNAM'S SEASTER ASSORTMENT 20 LBS. NET WEIGHT uit HAL PUTNAM FACTORY 4 MICHIGAN TRADESMAN February 22, 1933 MOVEMENTS OF MERCHANTS. Grayling—The Kerry & Hanson Flooring Co., has decreased its cap- ital stock from $180,000 to $80,000. Fennville—Jas. R. VanHartesveldt, partner in VanHartesveldt Bros., gro- ceries and meats, has succeeded the partnership. Detroit—The R. L. Spitzley Heating Co., 1200 West Fort street, has de- creased its capital stock from $200,- 000 to $50,000. Detroi#t—The Acme-Detroit Saw Corporation, 528 East Fort street, has decreased its capital stock from $30,- 600 to $10,000. Dearborn—The General Hardware Co., 21903 East Michigan avenue, has decreased its capital stock from $3,000 to 30 shares no par value. Hamtramck—Wisper & Schwartz, Inc.. 9527 Jos. Campau avenue, de- partment store, has decreased its cap- ital stock from $100,000 to $50,000. Cadillac—The Style Shop, located in the Elks Temple building, for several years, will be removed March 1 to the Kelly block, 118 South Mitchell street. Menominee — The Superior Sugar Refining Co., Wells and Pine streets, has been incorporated with a capital stock of $100,000, all subscribed and $10,000 paid in. Coldwater — The Co. has stock company under the same style with a capital stock of $10,000, all sub- scribed and paid in. Nashville—I. L. Boyes, for twenty years connected with the Fuller Lum- ber Co., of Hastings, has taken over the Delton Lumber Co., taking im- Brass into a Coldwater merged its business mediate possession. Detroit—The Michigan Feed & Grain Co., 6578 Gratiot avenue, has been incorporated with a capital stock of $25,000, $5,000 of which has been subscribed and paid in. Lansing—Joseph Milbourne has or- ganized the Lansing Refrigeration Co., and has located it in the Heeb Bldg., North Washington avenue. It handle refrigeration equipment. Detroit—R. G. Olson, Inc., 543 New Center Bidg., auto and trimmings, accessories, etc., has been incorporated with a capital stock of $1,000, all subscribed and paid in. will upholstery Gwinn—Fire of undetermined origin caused much damage to the store building and ruined the stock of dry goods and groceries of the Eben Farmers’ Co-operative Store, Feb. 16. Detroit—Block & Ce., Inc., 11633 been incorporated to candy, tobacco, novelties, at wholesale and retail with a capital $1,000, all subscribed and Linwood, ‘has deal in stock of paid in. Owosso—The Crowe Implement Co.. dealer in farm implements, tools and hardware, thas merged its. business into a stock company under the same style, with a capital stock of $11,000, all subscribed and paid. in. Jackson—Milt Kaufman’s Inc., 129 South Mechanic street, has been in- corporated to deal in men’s clothing, furnishings and dry goods, with a cap- ital stock of $7,500, of which $2,500 has been subscribed and paid in. Flint—-The Rad-En-Baugh Drug Co., Inc., 537 Detroit street, has been organized to deal in drugs and drug- gist supplies at retail with a capital stock of $10,000, $8,000 of which has been subscribed and $6,100 paid in. Detroit—The Republic Refrigerator Sales & Service, Inc., 15410 Wyoming avenue, has been incorporated to sell electrical refrigerators at wholesale and retail with a capital stock of $10,- 000, $2,500 being subscribed and paid in. Detroit—Sol, Stein, proprietor of Men’s Wear, 13223 East Jefferson avenue, ‘has merged the business into a stock company under the style of Sol’s Men Wear, Inc., with a capital stock of $10,000, all paid in. Ann Arbor—The A. & L. Battery and Electric Service, Inc., 529 South Main street, has merged its business into a stock company under the same style with a capital stock of $25,000, of which $18,000 has been subscribed and paid in. Detroit—The S. & M. Job Sugar & Dried Fruit, 2630 18th street, has merged the business into a stock com- pany under the style of the S. & M. Co., with a capital stock of 12,500 shares at $1 a share, $1,200 being sub- scribed and paid in. Kalamazoo—Neil subscribed and Mordyk has _ re- moved his ‘hardware stock from 317 North Burdick street, where it ‘has been located for the past seven years, to 229 North Burdick street, where it has secured larger floor space and better display windows. Royal Oak—The Howie. Glass Co., 116 South Main street, has been in- corporated to conduct a wholesale and retail business in glass, paint and builders’ supplies, with a capital stock of $50,000, $1,000 of which has been subscribed and paid in. Galesburg—Harry Lynn Shirley, 52, died at his home, following a brief ill- ness. Mr. Shirley has been connected the business life of Galesburg for the past twenty-three years, the last two years devoting his time and attention to fuel yard he conducted. Dimondale — The Rose-Shepard Lumber Co., dealer in lumber, build- ing tile, cement blocks, fuel, etc., has merged the business into a stock com- pany under the style of the G. H. Shepard Lumber Co., with a capital stock of $10,000, $8,000 of which has been subscribed and paid in. with Detroit—The Penny Cafeteria, Inc., 400 Michigan avenue, restaurant and dealer in foodstuffs at wholesale and retail, has merged the business into a stock company under the style of Pennyteria, Inc., with a capital stock of 500 shares at $10 a share, $4,000 being subscribed and paid in. Detroit—The Lakeshore Fruit Mar- ket, dealer in groceries, fruits and vegetables at 14336 East Jefferson avenue, has merged the business into a stock company under the style of the Lakeshore Market, Inc., with a capital stock of $3,000, all subscribed and paid in. Hersey—Mrs. J. T. Delzell, a pio- neer residentt of this village and widely known throughout the counity, passed away at her home recently after an illness of ‘several weeks. She had served as operator for the Bell Tele- phone Co. for twenty-six years. She was one of the pioneer school teachers of this vicinity and wife of the long- time druggist of Hersey. Flint—George M. Rowe's Walk- Over Boot Shop is now doing business at its new location, 406 South Saginaw street, in part of the building formerly occupied by the O. M. Smith women’s wear store. The Walk-Over store was formerly located for eighteen years at 428 South Saginaw _ street, nearly twelve years of which were under Mr. Rowe’s management. New fixtures and decorations have been added to the new store which measures 22 feet by 100 feet, approximately the same size as the former location. Chairs are provided for thirty-four patrons. Mr. Rowe will retain his same staff of six employes. Peacock footwear will be carried as well as the Walk-Over line. Formal opening of the mew store was held Feb. 10, when a pair of hose was given with each purchase of shoes. Manufacturing Matters. Detroit—The Michigan Neckwear Co., 122 East Jefferson avenue, has been organized to manufacture and sel] neckwear, deal in men’s furnish- ings and ‘hosiery at wholesale and re- tail with a capital stock of $3,000, all subscribed and paid in. —»+2>—_ Dinner-Dance of Grocers Association. : Lansing, Feb. 21—While reservation had been made for 185, the Kerns Ho- tel management was compelled to pro- vide service for 260 last Thursday night when the Lansing Grocers and Meat Dealers Association held its an- nual dinner-dance program. | The crowd was the largest in the history of the Association annual programs and the banquet hall of the hotel was so taxed that smaller rooms had to be used to accommodate the guests. Annual Lansing Dinner was served at 7 o'clock. Fol- - lowing this Claude E. Cady, congres- man-elect of this district and one time president of the Association, gave a short talk. Officers for 1933, elected several weeks ago, were installed. Mr. Cady promised that he would compel the Government, as far as his imflu- ence might extend, to live within its means the same as corporations, mer- chants and individuals. O. A. Sabrosky, newly elected presi- dent of the Association, gave a report on the work done by the organiza- tion during the past year. Other offi- cers of the Association are Eno Ayres and Cecil Taylor, vice-presidents; Kenneth Olson, secretary, and William Harris, treasurer. G. C. Kopietz, chairman of the din- ner dance event, spoke briefly on the work to be accomplished by grocers and meat dealers through co-opera- tion. He named several instances in which co-operation between retailers brought about desirable legislation and ordinances. The crowd, which is said to have been the largest to ever attend a meet- ing of the local Association, taxed the capacity of the thotel ballroom. Many tables were set up outside. Dancing started at 10 o'clock. Mr. and Mrs. M. C. Goossen presided as judges of the waltzing contests, Many took places at the card tables. Complete plans for an estimating contest which will be sponsored by the Association, were announced Fri- day. Members of the Association have purchased 36,000 packages of soap flakes and the object of the contest is to estimate the number of packages of these soap flakes that will be col- " lectively sold by the Association deal- ers. For each package sold the mer- chant making the sale will drop a coupon in a sealed box. These sealed ‘boxes will be opened publicly, the time and place to be an- nounced later, and the person. who esti- mates the nearest to the correct num- ber of packages sold, will be awarded a 1933 Plymouth coupe as first prize. Seven other prizes will be awarded, the winners ‘to be selected in a like manner. The seven other prizes are as follows: $20 grocery order, $10 grocery order, $5 grocery order, $5 wool auto robe, $5 Ranger flashlight, $3 grocery order, and $2 grocery order. In case of a tie the judges shall be governed by the method that ‘these awards will be made according to rules printed on the reverse side of the esti- mating coupon, It is the rules of the contest that one person only will be entitled ito receive the automobile and that only one au- tomobile will be awarded. This ruling also apples to the seven other prizes. The judges and closing date of the contest will be announced later. The prizes are on display at Abel Motor Sales, 730 East Michigan avenue. > + Annual Meeting of Lee & Cady. At the annual meeting of Lee & Cady, held at Detroit yesterday, the following directors were elected: Herbert L. Lord, Sherwin A. Hill, Hoyt N. Smart, Abner A. Wolf, Geo. E, Kelly, Geo. R. Treble, Wm. L. Berner. Officers were elected as follows: Chairman of the Board—Herbert I. Lord. President—Geo, E. Kelly. Vice-President—H. N. Smart. Vice-President—W. L. Berner. Vice-President—A. A. Wolf. Secretary and Treasurer—Geo. R. Treble. i Assistant Treasurer—R. F. Galwey. Controller—G. J. Althoff. During the year the company has acquired the Wolf Wholesale Grocery Co., the George W. Rudell Co. and the Checker Stores, Inc. The Checker Stores are a voluntary group of inde- pendent merchants operating in Wayne county. These purchases have strength- ened both the personnel and opera- tions of the company. The report made by the Treasurer showed tthe company ta be in an ex- cellent financial condition. —_-_>- + Gabby Gleanings From Grand Rapids. Charles Shattler, who recently sold his grocery stock on Kalamazoo avenue to Charles Chapman, who has since removed the stock to Lowell, will shortly re-engage in the same line of business at the corner of Kalamazoo avenue and Evergreen street. William J. Whalen thas sold his grocery stock at 1045 Franklin street to Gustav A. Rinch, formerly manager for the Eberhard store No. 2. The Grand Rapids Packing Co. have leased the store at 26 Ottawa avenue, formerly occupied by Morris & Co. many years as a meat box, and have filled it with a full line of meats pro- duced by the corporation. Manager Brown and ‘his associates have moved into the new location from the pack- ing house. The past nine days have been very exasperating ones for the bankers and business men of Michigan, It is to be hoped that order will soon be restored, so that business can be resumed along usual lines. In the meantime the use of checks has been practically sus- pended. a eee February 22, 1933 MICHIGAN TRADESMAN 5 ' Essential Features of the Grocery veloped a marked shortage of pack- Grape Fruit—Present prices are as Answer: There are two sizes of Cal- Staples. aged figs. Dried apples are reported follows: ifornia navy ‘beans, ‘“small’. and : 2 eetol lle Geese) gs de Radishes—50c per doz. bunches hot house. Spinach—$1.40 per bu. for Southern grown. Squash—Hubbard, $2.50 per 100 Ibs. Sweet Potatoes—$1.50 per kiln dried Indiana. Tangerines—$1.75 per box or bu. Tomatoes—Hot house, $1.25 per 7 Ib. basket. bu. for Veal Calves — Wilson & Company pay as follows: Baney (68 7@8c Good = 614c NMreciuin 50 2 6c ——_++.___ Questions and Answers of Interest To Grocers. No. 1. Question: What is the dif- ference between the Michigan and tthe California navy beans? The Mich- igan beans cook more quickly than the California this reason the mixed to- gether: the Michigan beans would be bean is between these two. beans and for two should never be cooked when the California beans would be only partly cooked. No. 2. Question: What kind of bean is Pinto bean? Answer: The Pinto bean is of about the size of the navy bean, being rather flat in shape and freely speckled with Its food value and flavor are the name brown. im every way equal to standard takes its from the calico spotted pinto pony of the West. The Pinto easily than the navy bean, and is more tender. No. J mon grow? navy ‘bean. It bean cooks more Question: How does cinna- Answer: Cinnamon is the inner bark of a small evergreen ttree, growing in Ceylon, Java, West Indies, Egypt and Brazil. The bark js thin smooth and has a light brown very and color. The taste is sweet and pleasing and the flavor mild and very fragrant. The best cinnamon comes from Ceylon. No. 4. Question: What are mango pickles? Answer: Pickled mango melons or pickled green peppers stuffed with finely chopped pickles. No. 5. Question: What are nubbins? Answer: Small, imperfectly formed cucumbers, also known as “Crooks and nubs.” They are pickled and sold as pickles or other combinations of which cucumbers form a part, such as chow- chow, relish, etc. No. 6. what is chicory made and for what is it used? Answer: Question: From Chicory is made from the roots of a planit, similar to the beet plant. The roots are kiln-dried, into small pieces, roasted in a cut coffee It resembles ground roasted coffee and is used as an addition roaster and then ground. to coffee, adding to it body, flavor and color. In other words, it is used for the purpose of making the coffee “go further.” No. 7. Question: What is a tech- nical customer? Answer: A technical customer is one who figures closely on this pur- chases and likes to check up on any statements ithat are made. With such a customer we must be very careful of what we say and be sure that if we do say something it is true and accu- rate. No. 8. Question: What has been responsible for ithe increase in the value of oyster shells? Answer: Because of their introduc- tion into poultry feed, oyster shells jumped in value from $100 in 1918 to $2,000,000 in 1931. The shells contain ime and grit, both necessary in poul- try feeding, the lime being necessary in the formation of egg shells, No. 9. Question: What is the chief cause of business failures? Answer: The chief cause of business failures is the lack of adequate records or accounting methods, according to a study of 612 cases of bankruptcy in New Jersey —Kentucky Grocer. —_»---~___ Hard work is the best investment a man can make. 6 MUTUAL FIRE INSURANCE The Gospel of Mutual Insurance. The gospel of mutual fire insurance is simply selection, inspection and economy of operation—and this sim- ple gospel has well served our Nation in this time of need. Mutual insur- ance has proven so _ beneficial that nothing can now impede its progress. It has been repeatedly proven that selection, inspection, education, co- operation and responsibility are the strands which make the mutual cable unbreakable. Mutual insurance means something more than piling risk upon risk, some- thing more than a mere business trans- action. When a man is really convert- ed to the cause, he is as one born again—he has entered the kingdom, leaving behind his old faults and habits. This is no mere figure of speech—it is gospel truth. The trouble lies to-day with the preachers—they won't take time to explain their doctrines to in- dividuals—they want them to come up their trail in droves. And the result? Higher loss and expense ratios—lower dividends—failures. The purely mu- tual company—the company that calls for personal responsibility on the part of its members—is the sound, success- ful company to-day. Mutual insurance has been aptly de- fined as that form of insurance which works to reduce the insurance cost by reducing the losses. Economy of ad- ministration is one of its distinctive marks; but prevention of loss, through selection, inspection, education and co- operation, is the foundation on which the whole mutual structure is erected. One who well knows the value and necessity of mutual insurance, said re- cently: “Men who devote their entire time to buying the multitudinous cov- erages required by big business are now indicating their unmistakable preference for mutual insurance. America’s farmers, backbone of the Nation, have always looked to mutual insurance for their protection against the hour of trouble. And so in large measure in all the ramifications of business and industry. The conse- quence is that this business of ours is now so closely interwoven into the fabric of American life that its future is bound up with what is happening to our general social and economic struc- ture.” Do you not realize that the practice of mutual fire prevention has material- ly aided in the stabilization of your fire insurance rates; of your property values; and thas helped lessen the cost of government through lowered taxa- tion, in maintenance of home indus- tries and the attraction of new indus- tries to the community? The outstanding characteristic of mutual insurance has been its perman- ency and stability. Older than the Nation, is this thing called mutual in- surance. In the year 1789 our Na- tional existence came into being—but mutual insurance was there to welcome it, for mutual insurance guded by such hands as Hamilton’s, Marshall’s and Franklin’s, had already been function- ing continuously for many years. Mu- tual insurance is now entering a decade of unprecedented growth. Never has MICHIGAN the stability, the permanence of mu- tual insurance been so well justified or so thoroughly demonstrated as in 1932. The truth stands to the front that mutuals are stronger to-day than ever before. The days past were days of many problems. The times made it neces- sary that the officers and directors of mutual companies use their heads as they had never used them before. Senator Shipstead pointed out clearly the value of the mutual insurance com- pany during the year 1932. Others have aided materially as to the best way to prevent arson fires or other fires, and mutual insurance has done just that. Through inspection, through an adjustment of insurance values, through education of policyholders, and through careful underwriting practices, mutual companies set about to maintain the wonderful reputation accorded them by Senator Shipstead, and their success has been stupendous. The continuous intelligent attention to fire prevention on the part of mu- tual insurance companies and_ their home owners, will soon make fire pre- vention an accomplished fact. This great and steady movement to preserve the life and assets of our Na- tion is being so inculcated into the mind of the public as to reflect a vast and immeasurable conservation. Mu- tual fire insurance, assuming this im- portant part in the economic life of our Nation, carries on as the vanguard of prosperity. ——— Preliminary Plans For the Lansing _ Grocers’ Banquet. Lansing, Feb. 21—Regular meeting of the Lansing Grocers and Meat Deal- ers Association was held at Arctic Dairy Co. on Feb. 9, despite Mr. Seeleve’s bad weather. Report of committee on annual ban- quet by chairman, Gus Kopietz. Ticket sales were progressing fine. Every- thing was all set for the big night. President Sabrosky stated the had been criticized on his bringing the mat- ter of pirce of the banquet tickets up at the meeting, when the Association voted to sell the tickets at $1 instead of $1.25 or enough to cover the full cost of the banquet. Mr. Goossen said he took the full responsibility of that action. He was the one who put the ticket price of $1 per plate as a motion, because he believed that as long as the Association has about $1,500 we might as well get some good out of it as long as It was not wasted. Gus Kopietz made a report for the board of directors meeting held on Feb. 1, at the Sabrosky grocery. The purpose of the meeting was to reach an agreement between the Association and Swift & Co. on the guessing con- test. The result was: The Association agreed that its members should purchase from Swift & Co. 1500 cases of Quick Arrow chips, 24 packages to the case, at $2.88 per case, less 2 per cent. from date of invoice or 60 days net. The deal to be limited to independent merchants. Re- tailers participating to agree to main- tain orice of 15c or two packages for 29c, extra coupon days o be agreed upon. Contest to run from Feb. 6 to April 22. For which Swift & Co. will furnish one Plymouth standard coupe, 1933 model, and all printing expense and distribution of 50,000 coupons, 24 coupons to the book and 20,000 hand bills distributed in Lansing and East Lansing, also to furnish newspaper publicity and window banners. Mr. Franklin suggested that this be an opportune time for the members to meet with the manager of the State Journal to iron out all difficulties and TRADESMAN to get a big heading over one or two pages as needed to group all inde- pendent merchants in a combined group advertisement, so as to show up better in the paper and would do those participating a lot of extra value. Carl Bundenthol, Sealer of Weights and Measures, met with us and prom- ised to discuss with us some interest- ing subjects in his line of work. Clare Howland and Frank Doyle both old ‘loyal supporters of the local association were present. President Sabrosky called on each of them. Con- gratulations were extended to each and all wished them well in behalf of their new enterprise. We were invited to meet at the Swift & Co. office on Feb. 23, by the manager. Invitation accepted. Mr. Franklin outlined the coming contest, saing that every merchant called on so far had co-operated 100 per cent. February 22, 1933 Two cards of appreciation for flowers: Mike Wickenheseir and Mrs. Elmer Decke. Two bills credit exchange, $2.75: State Journal (cut on Reo), $1.73. Kenneth Olson, Sec’y. —_—_>>>—____ Steady Call For Glassware. The demand for better grades of hand and semi-automatic glassware has been holding the increases experii- enced in late January. Some producers who introduced new lines in the begin- ning of the year report a satisfactory call in proportion to the general level of business. Flat glass producers are still contending with conditions that, at their best, are not very encouraging. An unstable demand features the mar- ket for window glass. Frank Ejilola, President Edward Keisu Henry Sakari Jacob Uitti Financial Statement FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICH., Dec. 31, 1932 ASSETS U. S. Municipal and Other Bonds and Securities ___.__-___________ $245,783.23 Gash an Banke ee 92,961.43 eal) Estat 10,700.00 Premiums in course of collection _... = 18,207.74 Pcomiied. snterese o8ee ee ee ee 4,046.86 Due trom Reinsurance Gompanies _...-- 1.337.17 $373,036.43 LIABILITIES meserve for Losses Unpaid $ 4,120.52 Reserve for Commissions = 20 1,779.66 Reserve for Unpaid Gillis = 475.35 DPiie Heimeurance Companies 988 650.92 Reserve for Unearned Premiume 69,777.84 SURPLUS 710 POLIGYHOLDERS o> 3 296,232.14 $373,036.43 Officers and Directors O. H. Sorsen, Secretary William Johnson, Treasurer John P. Frisk Matt Lohela John Waatti ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Ne cots 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer ; ew, ARN a astute nana February 22, 1933 Why Mrs. Holcomb Buys At Craig’s. The Ashfords have lately moved in- to the city of N , taking a house next to the Holcombs, whom they have known for some time. This morning Mrs. Ashford said to Mrs. Holcomb: “Please tell me where to buy our table supplies. We want goods of stan- dard quality, we pay cash, and we need to make our money go just as far as possible. We don’t require delivery we'll get the stuff home ourselves. Where can we do the best?” “Except that you have only three in family, and we, with a girl of fifteen as well as a boy the age of your son, have four, our situation is much like yours. With my husband’s wages cut and his having work only four days a week, we too have to economize. “We buy at Craig’s. When Mr. Holcomb and I came to this city in 1912 we began dealing with Mr. Craig. Occasionally we make a purchase or two elsewhere, mainly to see what the rest are doing. With such exceptions we have bought of Craig ever since we started. “We are convinced that better value is given there than at any other food store in town. Before I married I helped my father in his grocery busi- ness in the large town in Illinois where we lived. So I size up every store I go into, and form an opinion as to its methods, the quality of goods handled, and the prices asked. “Craig’s is an independent local con- cern. Mr. Craig started forty years ago with one small store. He is the only old groceryman here who has sur- vived changed conditions and _ chain competition. “He has forged ahead. I believe his success is due to his steadily main- tained policy of supplying well-known goods at prices lower than those of his competitors. His slogan has been, ‘We save you money.’ “While holding to his one main pol- icy, he has shrewdly varied his meth- ods with the growth of the city and changing conditions. As his capital increased he would put in another store, selecting each time the location that offered the best opportunity. There now are seven Craig Markets in as many different sections of the city. “He always has been strictly cash, but he used to deliver. That is, with a purchase of two dollars worth you got free delivery. His trucks were to be seen on every residence street. “Six years ago he put in self-service and cut out delivery, greatly reducing his overhead. This saving was passed on to his customers. “T want to tell you some features of the Craig Markets that I particularly like. “As each carries not only a full stock of groceries, but also fresh fruits and vegetables, and meats, I can buy every- thing I want in ‘eats’ at the one place. This saves time. And all three depart- ments being under one management, the system of quality goods and low- margin prices prevails throughout. “Every Monday morning Craig’s advertisement appears in the daily pa- pers, giving his list of specials for MICHIGAN Monday, Tuesday, and Wednesday. Thursday morning his list for Thurs- day, Friday, and Saturday comes out. I buy very little at regular prices. We live on bargains. “TI like having three days each on two lists of specials, far better than having say just Friday and Saturday as bargain days. And spreading the business over the week surely makes it easier for the help. “T like getting the Nationally adver- tised brands of goods. So many of the absentee-owned chain stores feature their own brands. “Phen too Crais: makes bareain prices on the foods _we use most. For instance, he sells excellent bread at a low price. This means much more than a reduced price on some item seldom or never used. “There are no strings to the Craig specials. If he advertises twelve bars of laundry soap for a quarter, you don’t have to buy a bottle of vanilla at 35 cents, to get the soap bargain. “When Craig brings out his lists of specials, he has the goods to meet the demand. I never knew him to run short. Several of my friends have been let down by striking offers made by a certain chain firm. Going on the day specified for securing a rare bargain, they have found the stock exhausted at ten or ten-thirty in the morning. “Craig gives honest weight. We have an accurate scale and quite often I weigh the items when we bring in goods. Never have we been ‘shorted.’ In the twenty years we have dealt there, just a few times there has been an error in count, kind, price, compu- tation, or footing, as often in our favor as in his. On my calling attention to these mistakes, they always were cor- rected cheerfully. “Tf every last item one buys of Craig is from the list of specials, it is all taken as a matter of course. There is no attempt to urge onto you more goods and those that yield a higher profit. At some places they come out with startlingly low prices on a few items, and then makce it plain that they are dissatisfied if you don’t buy quite an order of other goods at regular figures. “T have watched our expenditures for food closely, and I am sure the only way I could get supplies of the same amount and quality for any less money, would be to ‘shop round,’ getting the cream of all the specials offered. That takes lots of time and seems mean and grasping, although many nice women are doing it now. “A cousin of mine has four in family, same as I have. Her boy and girl are just about the age of our daughter. They live in much the same style we do. The first six months of 1932 she and I compared accounts. son and She had ‘shopped round’ intensively— I had bought everything at the one place. Her total was just $2.39 less than mine. Had she bought mainly at any one of the absentee-owned chain stores, instead of picking up bargains here, there, and all over, I am sure the difference would have been the other way. Instead of the less than two TRADESMAN hours I spent, it took her four to six hours every week to buy their table supplies. “Now I have no axe to erind, Mrs. Ashford. I want you to buy where you can do the best. But I sincerely believe it wili pay you to give Craig a try-out.” Ella M. Rogers. ——_-~-.___ Greenville Merchants Cppose Sales ‘Tax. Greenville, Feb. 14—I am, sending you a copy of a letter addressed to Wm. A. Comstock, Governor of Michi- gan, in regard to a retail sales tax and we would hike very much to have you publish the same providing you wish to. I will add that the petition against the proposed sales tax was endorsed by practically every independent busi- ness man in the city. GC. L. Clark. The letter sent the Governor is as follows: At a meeting of the directors of the Greenville Booster Club, held Feb. 9, 1933, it was voted to address an open letter to you in protest against a Michigan retail sales tax and to circulate a petition of protest among the independent business men of this city; this petition as signed to be mailed to you at once, together with this letter. It was also moved to give this letter as wide publicity as pos- sible through the columns of the Michigan Tradesman and _ also mail copies to our legislators from this district. We believe that on large quan- tities of merchandise a sales tax could not be passed on to the consumer. We believe that the invasion of the American retail field by chain stores has been largely to blame for the present deplorable situa- tion. We believe that under the present demoralized retail condi- tions] the levying of a sales tax on the independent retailers of Michigan would be an unbearable burden which would drive many of the smal! stores of this state out of business, in addition to the estimated number of four or five hundred thousands already be- lieved to have been driven out throughout the United States by big business in the form of chain stores. Therefore, in the name of the Greenville Booster Club and as independent business men _ of Greenville, we respectfully but vigorously protest against the enactment of any legislation which will place a retail sales tax on our business. ——— He Found What He Was Worth. “Who is the best salesman in Caris- ford?” repeated say Joe Malcolm. Srundage. “TIT would And I can remem- ber when Joe was positively a flop, be- hind the counter in Murray’s store. Then the woke up, and went right ahead.” I scented a story if I could get Joe Malcolm to tell it. keeps him pretty busy, but like most busy mn he could spare a few minutes. “Yes,” he told me. “I remember when I started at Murray’s. At the end of three weeks I nursed a peren- Hits own big store nial grouch. Hard-working, under- paid, no prospects of advancement. I pitied myself. I simply had to hit up the boss for an increase—so I decided. “The only question was, how much to ask for. And right then the idea Struck me4 “Why not find out exactly what I am worth to the store? Then I will have the facts to shoot at Murray, and there won't be any comeback, “Right away I bought a little note book. Every sale I made, I noted the amount. At the end of a week I to- Then I found out the store’s gross sales for the week, divided by f talled my figures. our—the boss and three salespeople—and compared the aver- age with my own individual showing. “The comparison knocked me flat. simply “T decided I wouldn’t hit Murray up for more pay—not, at least, until I was actually earning more than I got now. I was by an enormous margin the least efficient salesman of the four. “The next week I set out to make a record. J fairly fought for sales. In- stead of leaving the customer to make up his mind, I deliberately tried to argue or cajole him into buying. I bungled a lot of sales at that. but I was learning. More, instead of hang- ing back when a customer came in and letting George do it, I rushed forward Because now every sale I made counted for and greeted that customer. something, and every customer repre- sented a possible sale, and I wanted first chance. “It was five wecks before I put my- After that my margin over the average slowly but self above the average. steadily increased. “T had begun to analyze my sales How much of the stuff I sold consisted of specials at feature prices, that really sold them- selves, on whitch the profit was nar- row? How much on the other hand consisted of profit-bearing lines where my own energy and skill and deter- mination influenced the sale? from the profit angle. “ Here I couldn’t check up on the other salespeople, but I did keep tab on myself. Result: my quota of profit bearing sales grew steadily. I kept tab, too, for some time, on the cus- tomers I sold and the customers I missed. I meant to know right from the ground up just what I was worth to that store. “Before I was satisfied that I could make a showing with Murray, he gave me an increase without the asking. I found now I had a lot of customers who actually wanted me to wait on them. Other stores wanetd me. From then on I went right ahead. “How did I do it? My methods were as old as salesmanship. First, I found out I wasn’t making the sales I should. Then, that I wasn’t equip- ped to make them. So I deliberately equipped myself—by knowing all there was to know about the goods, by hav- ing prices at the tip of my tongue, by understanding the individual customer and adapting my approach to his indi- viduality. Simple, isn’t it? But, be- fore I could do it, I had to know that I didn’t know anything: and then I had. to deadly earnest.” Victor Lauriston, tackle the job in RAILS AND BUSSES. Out in a little town in Indiana the other day they had a sad celebration. It was to mark the discontinuance of the sole train whose daily visit marked the community’s last remaining rail- road connection with the outside world. Some of those who mourned the death of this branch line had been present fifty years ago when it first was open- ed. The incident brings to mind the changes that can and have come in various activities of life during this mechanical age. We have seen the horse driven from our streets by the motor car. We have seen the moving picture deal all but a death blow to the legitimate drama. And what are the radio and television to do to news- papers? The fight, nowadays, is not only man against machine, but ma- chine against machine. This is the con- dition which we find existent in the American railroad situation to-day. Motor cars and now airplanes are re- ducing the passenger business, and motor trucks are cutting seriously into freight. What can be done? Is the railroad to go, before the onslaught of a more efficient engine of transporta- tion, just as the stage coach had to go? Certainly the problem is so intri- cate and the interests dependent upon it so great that it ought to have in- vestigation and adjudication. There- fore, we read with satisfaction that the railroads and the motor-truck indus- tries, through a joint committee, have agreed in principle that trucks and busses, as well as the rail carrierr, should be under jurisdiction of the In- terstate Commerce Commission. The committee will report this and other findings to the National Transporta- tion Committee, of which the late Calvin Cooldge was chairman. So ac- tive is the discontent throughout the country over these new and unsettled problems of transportation that it is the part of statesmanship to lay down, as quickly as may be. a broad ana sound National policy. BUSINESS AND THE BUDGET. Some of the difficulties attached to straightening out Government finances were brought out last week by Sena- tors at the hearings of their commit- tee which is obtaining the views of business and financial leaders on the depression and how to overcome it. These Senators showed that it is not enough to chorus “Balance the bud- get!” but that practical means must be found to carry out such a program. When the question was put up to two of the foremost figures in finance and industry, suggestions were conspicuous by their total absence. Perhaps this little episode in the dis- cussions at Washington may serve to make clear that many of our legislators are not only fully allve to the prob- lems of the country but are a good deal better informed than generally ac- cepted. Contrariwise, it indicated that leading business interests might very well have something more practical to offer in the way of sound and con- structive proposals. This depression is challenging other crises for the invidious distinction of MICHIGAN occupying first place for the amount of loose thinking indulged in. A dozen commonplace beliefs which do _ not square with the facts jump to mind. By constant repetition, such declara- tions move into popular acceptance. Just now, for instance, there is con- tinual talk of a National deficit running to three or four billions and yet a very appreciable part of this sum represents loans made by the R. F. C. which are supposed to be backed by substantial collateral. Moreover in making these loans the Government is borrowing at a very cheap rate and lending at a high rate. RETAIL TABLES TURNED. Out of the intense struggle waged to get business during the depression, various changes are comingg to atten- tion. In the field of retail distribution, there have appeared new organizations which, by cutting operating costs to a minimum. are challenging the estab- lished forms of trade. Thus, there is presented the rather grimly humorous spectacle of big chain companies. which only a short time ago were subjects of great complaint, crying out against the new “pine- board” competition. Not only do they complain but they adopt. with their former enemies. some questionable tac- tics against these rivals. The adver- tising bludgeon is wielded freely. town and city ordinances are sought and the fight is made merry in other ways. All new forms of distribution have been subject to the same attacks. The department store was assailed for a long time. the mail order companies had their “ordeal by fire” and the chain stores are still undergoing the process. Each in turn. as it was attacked, argued that the public should be the final judge of its proper place in the scheme of things. And the popular verdict is just what must be awaited. The public will de- cide. If lower prices and lower wages continue for any great length of time, then low-cost distribution must inevit- ably move forward. Should there be a change, then service stores may hope to regain some of the ground they have lost. SMOKE AND PROSPERITY. The conclusion reached by a fellow of the Mellon Institute at Pittsburgh that a smoke-polluted atmosphere may cause injurious mental as well as phys- ical effects has its rather ironical con- notation at this time for a community which it wont to measure its industrial prosperity by the artificial clouds that hang over its hills and valleys. No smoke, no business. And Pittsburgh is no longer the Smoky City. It is more than two years since it has wit- nessed one of those extremely dark days enveloped in “smog”—the term used by the Mellon Institute experts to describe an extraordinary combina- tion of smoke and fog—when it has been necessary to turn on all the street lights at noon, with the gloom as great as that of the blackest midnight. But H. B. Meller, who has just com- pleted an eleven-year study of smoke pollution and its prevention, is con- TRADESMAN vinced that now is the time not only for Pittsburgh but also for all large in- dustrial centers to prepare for the re- sumption of operations by adopting methods of protecting the atmosphere from this nuisance and danger to health. Doubtless, Mr. Meller is right. But many Pittsburghers just now would be glad to swap a crystalline atmosphere for some of the good old smoke clouds and all they meant as they swept along the banks of the two rivers to the Point and on down the Ohio. WEEKLY INDEX RISES. Precedence in business developments during the week was taken by the bank holiday declared in this state, which curbed operations inside and outside the state in many quarters. The Senate Finance Committee hearings at Wash- ington on the depression gave, as ex- pected, particular emphasis to balancing of the budget. Public confidence de- pends upon reaching this objective, it was quite properly declared. A rise in the weekly business index was brought about chiefly by the gain in the car loadings series. A rise was also shown in electric power. Steel operations have gained, but not enough to meet the usual substantial increase at this time. The banking difficulties at Detroit, following upon labor troubles, reduced automobile production, which was rather unfortunate considering the im- provement recently made in sales, On the other hand, building contract awards last month drew within 1.7 per cent. of the January, 1932, figures on a daily average basis. They were somewhat higher than in December. Commodity prices made a_ rather mixed showing. The Annalist index declined fractionally to 81.0, but Dun’s list disclosed almost a balance in changes, with seventeen gains and six- teen decreases. The foodstuffs group was particularly strong. DRY GOODS CONDITIONS. Retail trade results of the week, ex- cept in special instances, suffered a further setback. Unsettled weather and renewed anxiety over financial and business conditions are given as rea- sons. Some measure of encouragement was taken by executives in the movement of retail prices last month. The loss shown by the Fairchild index was the smallest in several months. The drop under December amounted to 1 per cent., bringing the January level 12.6 per cent. under the same month last year. Except for certain infants’ wear items, however, all the other merchan- dise divisions showed losses for the month under December prices, the major declines taking place in furs and cotton wash goods. While the slower downward move- ment last month was gratifying to re- tailers, it is considered doubtful that the drop in values has been apprecia- bly checked. Sharper price competition in a number of lines has broken forth this month. February 22, 1933 Wholesale merchandise markets were slow, reflecting the lull in retail trade and also the banking trouble in this state. Low prices featured in some current retail promotions have in- creased price pressure on products. CHANGE COMES SLOWLY. Technocracy, that dead religion, told the world that unless it abolished “the price system” within eighteen months it was irretrievably lost. For our part, terrified as we were at first, we looked back upon history and were consoled. Upon consideration, we could not come to believe that all mankind had been altered by even a century of “the rule of the machine.” And as we read the papers to-day we are more and more solaced by evidence of the slowness of change! In England an officer of a famous regiment is held in the Tower of London, upon vague charges ap- proximating treason, just as he would have been in the time of Elizabeth. In France the ancient practice of hold- ing every man guilty until proven in- nocent has only this week been modi- fied by a sort of habeas corpus law. And in America the National theater at Washington “for the first time in his- tory” on Sunday is to throw open its complete house, without segregation, to a Negro audience—for a performance of “Green Pastures.” No, we are not afraid of technocracy or of the im- mediate end of the capitalistic system. Despite occasional lurches forward through bloody revolution, the world changes its ways only with a majestic slowness. ; SMALL COLLEGES. Economic conditions have made it increasingly difficult for colleges, par- ticularly small institutions with meager endowments. to maintain their educa- tional standards. Bethel College, at Russellville, Ky., a junior college for men, has actually been forced out of existence by the depression. This in- stitution, established about 1850, closed its doors Saturday, the end of the first semester of the year. The depression might have compelled a considerable number of colleges, both junior and full time, to close if it had not been for the weeding-out process which has been going on for many years. This process, which began later in Southern and border states than in other sections of the country, has been accelerated in the last two decades by improvements in transportation and by the establishment and enlargement of state institutions. In junior colleges, another marked factor has been fhe improvements made in public high school standards and facilities. remember that only through business activity can the Gov- ernment receipts be increased, and it We must is time to begin to encourage capital to come out of hiding to seek profit- able investment and employment. This encouragement can only be accom- plished by ceasing through legislative means a policy to soak the rich, for in such encouragement we are enabled not only to be generous to the poor, but to be of genuine help to them. sare WS: LON ORME capers ait Smee ONENESS jemsinicocen caren February 22, 193 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Grand Rapids had the pleasure of entertaining the thirty-ninth annual convention of the Michigan Retail Hardware Association last week, and she did her part excellently and well. With the new civic auditorium she was able to accord the organization better facilities for business anid enjoyment than it has ever had before in any city in which the conventions have been held. The attendance was larger than was expected, considering the business depression and the bank moratorium. The number of members who have paid their dues to date is 1140. The registration at the meeting amounted to 1104, which included exhibitors and helpers, as well as actual members. Rivers Peterson, editor of the official organ of the National Association, told me ‘the had attended five state hardware conventions so far this year and Grand Rapids had more exhibitors and mem- bers in attendance than the entire five, which speaks pretty well for the en- thusiasm Michigan hardware dealers have for their Association. Michigan enjoys the reputation of having the largest state hardware as- sociation in the country. Pennsyl- vania comes next and Minnesota is a close third. The programme was carried out ac- cording to original arrangement except the subject assigned to George V. Sheridan, manager of the Ohio As- sociation, who was prevented from at- tending by illness, and Howard C. Coffin, whose place was taken by Allen G. Miller, of Grand Rapids. All of the topics presented were properly discus- sed and appropriate action taken thereon, Election of officers on Thursday re- sulted as follows: President—Wm. J. Dillon, Detroit. Vice-President—Henry A, Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lan- sing. Treasurer—William Moore, Detroit. Field Secretary—L. S. Swinehart, Lansing. Executive Board. Term expires 1934: Waldo Bruske, Saginaw. Herman C. Meyer, Boyne Falls. Frank L. Willison, Climax. Jos. L. Louiginau, Cheboygan, W. €. Judson, Big Rapids. Term expires 1935: John A. Kerr, Niles. L. H. Straffon, Croswell, Andrew Larsen, Caro. Chas. H. Sutton, Howell. Sidney D. Foster, Newberry. During the convention a new organ- ization was brought into existence, the Past President's Club. There are twenty past presidents still living, fourteen of whom were present. The new organization was officered as follows: President—Chas. A, Ireland, Tonia. Secretary — Louis L, Wolf, Mt. Clemens. Treasurer—J. H. Lee, Muskegon. The only contest of any consequence was over the next place of meeting. Since the organization was formed fourteen, conventions have been held in Grand Rapids and seventeen in De- troit. Of late years the exhibit hall used at Detroit is thirty-five blocks— six miles—distant from the place of meeting. The last two conventions at Detroit have both scored losses for the organization because of this drawback. A canvass of the exhibitors disclosed that forty-nine were in favor of Grand Rapids and three in favor of Detroit. Two voluntarily stated they would not go to Detroit under any circumstances, because of the inconvenience and ex- pense of holding an exhibit so far away from the place of meeting. The proponents of Detroit stated that they would overcome these drawbacks next year by making the Book-Cadillac headquarters instead of the Statler, and by placing the exhibits in ball rooms, parlors and private rooms at no ex- pense to the organization. The matter was really decided long in advance of the convention when President Sutton “stacked up” the location committee with four Eastern Michigan members and one member from Western Michi- gan. Grand Rapids people felt they were entitled to the convention for three more years at least for two rea- sons—to place Grand Rapids on a parity with Detroit and to show our city that the $1,500,000 she has invest- ed in a civic auditorium, connected by tunnel with our leading hotel, was ap- preciated. The organization voted to accept the recommendation of the com- mittee and also elected four of the five officers from Eastern Michigan and six of the ten members of the Execu- tive Board from Eastern Michigan. Western Michigan is entitled to differ- ent treatment at the hands of the or- ganization and would receive it if the members on this side of the state worked together with a greater degree of co-operation. Considering what Grand Rapids has done for the hard- ware people, I think they should have adopted a resolution to hold their 1934, 1935 and 1936 conventions in Grand Rapids and thereafter meet in Detroit and Grand Rapids alternately. I should like to see this latter feature made a by-law of the organization, so that the thirty years controversy between the two cities might be ended forever. Grand Rapids and Detroit are the only cities in the state which have ample hotel facilities to care for so well at- tended a convention as the hardware men present. I shall be interested to note whether the incoming President, who is a De- troit man, “blocks the game” above suggested by appointing a location committee which conitains a majority of Eastern Michigan men. If he fol- lows the example of the outgoing president, it will be comparatively easy to put over a plan to name De- troit for the 1935 convention, unfair as such action would be. I herewith make a personal appeal to President Dillon to refrain from such a course, which would necessarily embitter a large portion of the members who be- lieve in the theory and practice of fair play. One of the changes the officers should make is to take action on the report of the location committee at the same time the officers are elected, on Thursday, the big day of the conven- tion, when all can have a hand in the settlement of the matter. As it is, it is held until the last hour of the final meeting on Friday when there is only a small handful of members present. The Association has been more than unusually fortunate in the selection of high grade men for the executives. The one unfortunate exception was in the early days of the organization, when it elected a secretary who had no connec- tion with the hardware trade and who misused his office by using it as a club and resorting to blackmailing tactics to secure advertising for his publica- tion. As soon as this practice was fully disclosed he was dropped from the position he had dishonored. For thirty years the office was held by one of the finest men the organization movement has ever developed in this country. After his death, a year or two ago, he was succeeded by the pres- ent secretary. Mr. Bervig strikes me as a pretty shrewd and long-headed fellow. He said while he was here last week, directing the work of the convention, that when he executed a contract to represent the organization in his present capacity he stipulated he was not to be expected to take any part in the selection of officers or the designation of the next place of meet- ing. He has lived up to the letter and spirit of this determination and finds it saves him much trouble. If Mr. Bervig is half as energetic and capable as-I think he is he will straighten. out some of the antiquated practices which have crept into the organization and banish the dark lantern methods em- ployed in connection with the selection of a committee on location of the next meeting each year. With a remarkable record of ac- complishment back of it, I see no rea- son why the Association should not continue to expand in growth and use- fulness. I attended every meeting of last week’s gathering except the ex- ecutive forenoon Wednesday session and the clerks’ Thursday session evening and could not fail to note the originality, earnestness, candor anid fairness with which every subject ex- cept the 1934 location matter was dis- cussed and acted upon. There are many argumentative talkers among the members of the Association. I hope their talents and versatility are drawn on for service in the localities in which they live. sy throwing open the exhibit one evening to people who are not dealers an opportunity was given discriminat- ing buyers to inspect and investigate the latest improved articles handled by the hardware trade. This plan was bitterly opposed by President Dillon, but the Grand Rapids memibers of the Association insisted on the plan being carried into execution. As a result 1500 people who had been given tickets spent a ‘happy hour at the exhibition and apparently were greatly interested in what they saw. This arrangement ought to give the retail hardware trade of Grand Rapids a considerable im- petus. The educational advantage of such an exhaustive exhibit can never be computed. JT am glad Grand Rap- ids has now a hall which makes such an undertaking easy of accomplish- ment. Despite the time worn statement that comparisons are odious I cannot help wondering why the hardware as- sociation has been so much more suc- cessful than any other mercantile or- It cannot be solely because of the high character ganization ever undertaken. of hardware dealers as a class, which is frankly conceded, nor is it due to the fact that hardware jobbers as a class have done more for their cus- tomers than jobbers in other lines of business. Of course, much is due to the fact that it has always paid its Sec- retary a high salary—I understand the present incumbent receives $6,000 per year—but the members have always seen to it that the secretary’s job is filled by a man of high character who earns his salary. I am told the annual dues paid by members is $10 per year and it is currently reported that the organization has a_ sufficient income from its surplus to ensure the continu- ance of the regular work of the or- ganization without interruption, even if the payment of dues suffer shrinkage during times of depression. When I think of the manner in which some other organizations of retailers creep along with cheaply paid officers and always e1 d the fiscal year with a de- ficiency instead of a surplus, I cannot help feeling that the hardware organ- ization has struck a keynote which other mercantile organizations have failed to reach, Committee on which was adopted, was The report of the Resolutions, as follows: 1. We, as a state association, en- dorse the efforts of the National or- ganization to reduce governmental ex- penditures. 2. We also endorse the effort of the Michigan Council on Governmental Expenditures for the work they are now doing in connection with the pres- ent session of our state legislature. 3. We also wish to go on record as being utterly opposed to a sales tax until every effort has been made to so reduce governmental expenditures that no kind of additional taxes are needed. 4. We heartily commend the work which has been done by our commit- tee on public utilitv relations which in- dicate definite progress toward the elimination of unsatisfactory conditions and urge the continuance of the work commenced by the committee. 5. We wish to go on record as en- dorsing the work of the National Re- tail Hardware Association Price Com- mittee, appointed at our last National convention, the conclusions of which were so ably presented by Veach C. Redd at this convention. We urge every member of the Association to make such a study of their own price problems with the purpose of buying their merchandise at prices which will enable them to meet the competition of other outlets, Every indication leads to the belief that the chain store leaders are sick and tired of the present system of cut- (Continued on page 23) MICHIGAN TRADESMAN February 22, 1933 FINANCIAL Analyzing Industrial Securities. Interest charges should be separated into charges against short time debts such as bank loans and accounts pay- able. If the balance sheet shows a small amount of bank loans and the income account a charge for short time loans, should try to ascertain whether or not the company is back on its payments for goods and is paying a great deal of interest to creditors. After interest charges have paid, leaving net income, the company has additional profit and loss items to take care of. Profits arising from sale of property or securities are added to the net income after interest charges. Amounts written off for good will should also be taken into consideration. Most companies make up their in- come accounts so that all profit and loss items are shown before interest is deducted. Dividends are deducted from net profits, preferred stock, of course, taking preference before com- mon. The amount left after dividends is an item considered as Profit and Loss Surplus. In considering a bond investment of a corporation, attention should be given to the Margin of Safety. That is, the proportion of net income left after paying all fixed charges. The Margin of Safety of a preferred stock may be easily calculated after includ- ing profit and loss entries, if any. The regular dividends on the stock are the fixed charges before figuring the per- centage and amount of safety over the common stock by including its dividend return and preferred dividend returns. This is a real test of a corporation’s progress. That is, if the Margin of Safety -of different classes of securities is increasing, the corporation’s securi- ties may be considered safe and strong. Net income for at least four or five consecutive years must be considered to arrive at consistent earning power. If the results are split up into separate years, a better test can be applied than if there has been an average for a period of five years. Many investors demand the whole record explained as to Average Profits. Jay H. Petter. ———__+ + <>___- Start Move To Eliminate General Property Tax. President-elect Roosevelt's plan to meet with the state March 6 has been accepted in general as of little economic significance. The common. attitude appears to be that it will be nothing more than a social gathering held largely for political pur- poses. So far as one can say with positiveness, of course, this may be the case. Nevertheless, there is at least the possibility that the confer- ence may mark the start of a program which will be of genuine aid to agri- culture. investors been governors ‘on To-day the greatest single devastat- ing factor in the field of agriculture is the general property tax. In so far as the welfare of individual farmers is concerned, this is more important than our so-called overproduction. The latter has resulted in low prices and thereby has made it impossible for the farmer to make any profits, but it alone does not threaten his livelihood and make him face the possibility of star- vation. The general property tax on the other hand, is a fixed charge which must be paid if the farmer is to remain in ownership of his productive power. In this respect it is comparable to hav- ing assumed a mortgage debt which the productivity of the land will not support. The general property tax differs from, and is worse than, the mortgage debt, however, in the sense that no compromise is possible. From the point of view of the farmer, there- fore, the general property tax is, under present conditions, a constant threat not only to his future conomic welfare but to his immediate sustenance. All of this, of course, is generally President-elect Roosevelt touched briefly upon it in his Topeka speech during the campaign. Unfor- tunately, however, the majority of our states, especially in the agricultural regions, rely upon the general prop- erty tax for a major portion of their income. Before they can come to the aid of their farmers by the removal of this tax, accordingly, they must find new sources of income. It is at this point that the Federal Government can make a contribution. By accepting the leadership in tax re- form, and through its bargaining posi- tion incident to a division of the tax field between the states and the Fed- eral Government, a genuine start can be made eliminating this archaic and inequitable method of raising revenue. recognized. toward The conference with the governors on March 6 will offer an excellent op- portunity for the launching of such a program. Whether Roosevelt will take advantage of the opportunity re- mains to be seen, but certainly there is much room for this conference be- ing far more than a mere social gathering, Ralph West Robey. [Copyrighted, 1933.] ———_> + -___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Feb. 13—On this day first meeting of creditors was held in the mat- ter of Baxter Laundries, Incorporated, Bankrupt No. 6097. Bankrupt present by Howard F. Baxter. President, and repre- sented by Knappen, Uhl, Bryant & Snow, attorneys. Heber W. Curtis, receiver, present in person and represented by Warner, Norcross & Judd, attorneys. Certain creditors present in person and represented by Clapperton & Owoen, Seth R. Bidwell, Carroll A. Teller, Louis S. Hardin, Joseph H. Dunnebacke and Homer H. Freeland. attorneys. Claims filed only. Heber W. Curtis, of Grand Rapids, elected trustee and his bond fixed at $50,000. Trustee authorized to con- tinue operation of business. Report of operating receiver to be filed within fif- teen days. Howard F. Baxter, president of bankrupt corporation, was sworn and examined before reporter; transcript of testimony ordered. Meeting adjourned to March 1, On this same day first meeting of cred- itors was held in the matter of Baxter Laundries, Incorporated, of Illinois, Bankrupt No. 5107. Same appearances as in the above meeting, except the bank- rupt was represented by Clapperton & Owen, attorneys. Claims ffiled only. On this same day first meeting of cred- itors was held in the mater of Great Lakes Laundries, Inc., Bankrupt No. 5106. Same appearances as in above mat- ter. Claims filed only. Heber W. Curtis, Grand Rapids, trustee; bond $10,000. Howard F. Baxter, president, sworn and examined before reporter; transcript of testimony ordered. Meeting adjourned to March 1. Feb. 13. We have to-day received the schedules, reference and adjudication in the matter of Shirlie Merritt, Bankrupt No. 5142. The bankrupt is a resident of Greenville, and his occupation is that of a laborer. The schedule shows assets of $75 of which the full amount is claimed as exempt, with liabilities of $1,272.50. The court has written for funds and upon _receipt of same the first meeting of cred- itors will be called and note of same made “erein. 1 tal In the matter of Landsman’s Inc, A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 403-406 Michigan Trust Bldg. Phone 4267 Bankrupt No. 4446. The final meeting of creditors has been called for Feb. 27. The trustee’s final report will be approved at such meeting. There will be a _ final dividend for creditors. (Continued on page 11) Schouten-Hoogesteger Co. INVESTMENT BANKERS We serve those who desire to improve their investment position. Phone 96111 911 Mich. Trust Bldg., Grand Rapids Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices <3) (© () a ~ i A i A i A i A i A i A i A i A i ~ i A i A i aA Cc. B. Kelsey, INTELLIGENT SUPERVISION OF HOLDINGS We sponsor no securities at any time and can therefore render unbiased service. GRAND RAPIDs, MICH., 11th floor Grand Rapids Trust Bldg. Phone 4720 OSES ED 0D ED 0 ED 0D 0D 0D ED 0D 0-0-0 = Investments 23 a () <> () GE (Et ee Oe ee ee ee ae a a a ae aay aay area Hage age Cape maa —_————— loaned. SYMPATHETIC Bankers who take a sympathetic interest in the business of their customers help more than by mere loaning of money. Such an interest has helped many a company prosper and grow far beyond the amount | CBUOLO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices a eee | es =e -_ samo RARE & PRAUAT ARR ARH nS ® February 22, 1933 BOOK-KEEPING TOOL. Ledger Should Serve That Purpose Only. The owner of a store frequently grants credit as a matter of necessity. On the one hand, he finds more power- ful rivals who possess merchandise re- ‘sources in a variety he cannot hope to challenge. On the other hand are com- petitors who sell for a low price and for cash. All are bidding for the favor of the persons he would attract, and often-times credit is the one com- pelling inducement the has at his com- mand. Forced to extend credit, he should not regard its adoption as a necessary evil but should shape his credit system to the end that it may foster his plans for expansion and for growth. Properly reinforced, credit becomes a deciding factor in his win- ning his way to success, Credit extension presupposes a ledg- er. And the ledger may become a source of competent credit control. In its ordinary form: the ledger serves as a running ‘history of charge transac- tions between the retailer and his cus- tomers. Scanning the entries posted there, the owner of a small business gets a pretty thorough conception of how an individual customer has met his obligations. It is a comparatively simple matter to reach a decision in- volving further credit grants and col- lection of what is over due. And the conclusion is based on. the most au- thentic information one could possibly obtain—the story the ledger tells. If indebtness has been promptly paid in the past, the chances are that the fu- ture will present an outcome equally favorable. But the merchant needs to know more than that and the ledger form should tell him more. New customers are not backed by ledger history. Put- ting new names on accounts should be a process which elicits considerable in- formation about character and ability to pay. This data should be summar- ized in the form of a credit limit, be- yond which an outstanding balance should not pass without questioning. This information should be made a part of the heading on the ledger page. Bringing opportunity for an automatic comparison between the balance ex- tended and the credit line, it warns of the reaching of the danger point. Credit authorization, however, in- volves something beyond a comparison at the time postings are made. A check-up then may be too Jate. The only safe procedure is to find out what the situation is before mer- chandise has left the store. And that means ledger reference for every sale, and as soon as possible after the sale has been completed. If this is done, a merchant has assurance that the goods he sells will be paid for. He has eliminated the temptation to take a chance. He has substituted fact-work for guess-work in this phase of the conduct of his business. Hiow is this continual consultation of ledgers to be facilitated? What form shall the ledger take? Is it possible to stuff the ledger at the moment of credit reference and so save posting time? Is it feasible to make the ledger a means of following collections or of promoting credit sales? What about MICHIGAN credit references and inactive ac- counts? All these questions deserve consideration when the matter of a ledger’s greater usefulness is up for decision. We believe that the retailer who depends upon his ledger for credit authorization will find in one of the several ledgers on the market the proper solution for his individual prob- lem.., It is natural, first, to think of bind- ers when you think of ledgers. Their compactness and lightness of weight have made them popular wherever ac- counts are kept. Binders permit em- ployment of a fairly large sheet, se- curely held in a small sized unit. They are readily mounted on a reference rack or are easily brought to a desk for credit granting purposes. Loose leaf sheets are quickly transferred when filled or when accounts are closed. The loose leaf idea adapts itself to book-keeping, either by hand or by machine. The ledger ‘tray, however, is a development of the trend toward mechanical accounting. But it is more than a ledger tray. It is made with ample off-setting provision, space at the right of the ledger cardis, into which the posting media may be stuffed, active accounts: may be set off or delinquents may be sorted for fol- low-up. Such trays may be had with capacity for a thousand accounts or in portable units for a few hundred cards. : Signals make a ledger a _ self- interpreetd ledger. They disclose in a second the condition of an account. Reference beyond a glance at the ttle of the account and the limit assigned is unnecessary. The signals, locked snugly in the pocket tips, warn of con- ditions which should be checked. There comes a time, however, early in a store’s growth, when the ledger can no longer serve for passing credits. Traffic gets too heavy. It then is necessary to divert the stream of credit references elsewhere, that the book-keeping channel may be cleared and faster service rendered to cus- tomers. Ledger authorization, to be effective, requires some book-keeping knowledge. That means that the book-keeper must serve as the author- izer for charges. If he can assume both tasks without slighting either, well and good. But if ever he leaves his desk, somebody else must fumble through the accounts or must take a chance. If his posting is delayed, the ledger information is out-of-date and the whole system breaks down. The kernel of the problem may be summed up by stating that, after all, the ledger is a book-keeping tool and should serve that purpose only. If the book-keeper’s time is to he conserved for the task for whch he was hired; if the sales person is to be spared precious moments of waiting for an OK on every sale; if the cus- tomer is to be quickly released to pur- chase at another counter, a separate authorization system for charge sales must be set up. The ledger then remains, so far as credit reference is concerned, as a source of information that the buying limit has been passed and as a re- course when specially large charges are being made. It serves as a basis TRADESMAN for a detailed report to the proprietor, rendered on the sixteenth of every month and listing all delinquent ac- counts for collection follow-up and possible limitation of further charge sales. To ‘this degree it becomes a very useful supplement to the efforts of the man who passes charges and is interested in the reduction of bad debts to alow minimum, W. A. Ingersoll. ——--}-@ Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 10) Feb. 14. We have to-day received the schedules, reference and adjudication. in the matter of Carl Skinner, Bankrupt No. 5134. The bankrupt is a resident of Niles, and his occupation is that of a laborer. The schedule shows assets of $2,625 with liabilities of $2,931.41. The court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called and note of same made herein. Feb. 15. We have to-day received the schedules, reference and adjudication in the matter of Dewey R. Moll, Bankrupt No. 5144. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $30 with liabilities of $1,919.94. The court has written for funds and upon receipt of same the first meteing of cred- itors will be called and note of same made herein. In the matter of Vernon L. Gish, Bank- rupt No. 5116. The first meeting of cred- itors has been called for March 6. In the matter of Vance FE. Barber, Bankrupt No. 5132. The first meeting of creditors has been called for March 3. In the matter of. George F. Cornell, Bankrupt No. 5136. The first meeting of creditors has been called for March 3. In the matter of Walter L. Cornell, Bankrupt No. 5135. The first meeting of creditors has been called for March 3. In the matter of Preston Johnson, Bankrupt No. 5137. The first meeting of creditors has been called for March 2. In the matter of Hugh Marshall Clark- son, Bankrupt No. 5133. The first meet- ing of creditors has been called for March 2. In the matter of Emil William Tess- man, Bankrupt No. 5131. The first meet- ing of creditors has been called for March 2. In the matter of Walter P. Holder, Bankrupt No. 5121. The first meeting of creditors has been called for March 2. In the matter of Chauncey McMichael, Bankrupt No. 5122. The first meeting of creditors has been called for March 2. In the matter of Johnson Candy Co., Bankrupt No. 5141. The first meeting of creditors has been called for March 2. In the matter of Donald C. Carrick, Bankrupt No. 4980. The first meeting of ereditors has been called for March 2. Feb. 16. We have to-day received the schedules, reference and adjudication in the matter of John Rizzo, Bankrupt No. 5145. The bankrupt is a resident of Ben- ton Harbor, and his occupation is that of a grocer. The schedule shows assets of $1,050.86 of which $850 is claimed as exempt, with liabilities of $5,652. The court has written for funds and upon itors will be called and note of same made -receipt of same the first meeting of cred- herein. In the matter of Henry H. Niewoon- der, Bankrupt No. 4978, final meeting of creditors was held Jan. 23. Trustee present and represented by Jackson, Fitzgerald & Dalm, attorneys. Bankrupt present and represented by Clare Beebe, attorney. Certain creditors present. Trustee’s final report and account ap- proved and allowed. Balance bills, notes and accounts receivable sold at auction. Bills of attorneys approved and allowed. Order made for payment of administration expenses and first and final dividend of 65 per cent. on preferred labor claims; no dividend for general creditors. No ob- jection to bankrupt’s discharge. Final meeting adjourned without date. Files will be returned to district court. Feb. 17. We have to-day received the schedules, reference and adjudication in the matter of Otsego Waxed Paper Co., Bankrupt No. 5146. The bankrupt con- cern is located at Otsego. The scheduled assets are $154,261.66 with liabilities of $146,655.29. The first meeting of cred- itors will be called and note of same made herein. The list of creditors is as fol- lows: City. of Otsezo, taxes ____.. ___ #, 074.82 State of Michigan, taxes ..._.____ 250.00 U.P.M. Kidder Press So., Dover N. Ee 15,000.00 r99 9 MacSim Bar Paper Co., Otsego 15,533.24 Advance Independent Elec. Co., Indianapolis, Ind. 3ayless Pulp & Paper Co., Austin, Pa. Candy & Co., Chicago Central Typesetting & Elec. Co., Chiéago Crescent Engraving Co., Kalamazoo 11 Dunn Sulphrite Paper Co., Port Huron G. R. Paper Co., Grand Rapids E. J. Kelly Co., Kalamazoo Kohl & Madden Printing Ink Co., Chicago Mfgrs. Paper Co., Chicago Nicolet Paper Corp., DePere, Wis. Port Huron Sulphrite & Paper Co., Port Huron Mac Sim Bar Paper Co., Otsego Kalamazoo Veg. Parchment Co., Kalamazoo Total for above 14 companies 90,294.20 Se. Mich. Trans. Co., Kalamazoo -50 Eforders Ime.. Chicago —. = 1.57 J. W. Sherman. Otsepo ss 18.00 Newherk Truck Lines, Otsego __._. 17.45 Dickens Motor Freight, unknown 9.38 Mac Sim Bar Paper Co., Otsego__ 4.25 x In the matter of George E. Howk, doing business as Sanitary Milk Co., Bankrupt No. 4847, final meeting of creditors was held Jan. 23. Trustee only present. Trustee’s final report and account ap- proved. Claims proved and_ allowed. Bills of attorneys allowed, subject to de- duction for lack of funds. Accounts re- ceivable abandoned as worthless. Order made for payment of administration ex- penses as far as funds on hand would permit. No objection to bankrupt’s dis- charge. Meeting adjourned without date and files will be returned to district court. Feb. 17. On this day first meeting of creditors in the matter of James H. Fox Realty Co., a corporation, Bankrupt No. 5114, was held. Bankrupt present and represented by Wicks, Fuller & Starr, attorneys. Bankrupt sworn and exam- ined without reporter. Fred G. Timmer, Grand Rapids, trustee; bond $100. Meet- ing adjourned without date. Feb. 17. On this day first meeting of creditors in the matter of Newaygo En- gineering Co., Bankrupt No. 5123, was held. Bankrupt present by W. J. Bell, president, and C. R. Walcott, secretary- treasurer, and represented by Norris, McPherson, Harrington & Waer, attor- neys. Certain creditors present in person and represented by ‘Travis, Merrick, Johnson & McCobb, and Harry D. Reber, attorneys, and G. R. Association of Credi Men. Claims proved and allowed or ob- jected to. Fred G. Timmer, Grand Rap- ids, trustee; bond $1,000. W. J... Be president and C. R. Walcott, secretary- treasurer of bankrupt corporation, each sworn and examined before reporter. Sale of assets informally discussed. Meeting adjourned without date. a Lucky. Little Betty used to embarrass her mother every time she called on her friend by asking for something to eat. She promised never to do it again. The next time they called on the friend just before tea time, Betty piped up: “Mrs. Smith, are you hungry?” “No, Betty,” answered the hostess. “T’m not hungry.” “Well,” said Betty, with a sigh, “I wish I was you.” ee ne Full of Pie. The teacher explained to the class, “Words ending in ‘ous’ mean full: as, ‘joyous’ means full of joy. ‘Vigorous’ means full of vigor. Now wil some one give me an example of such words?” The boy with the scratch on his nose, raised his ‘hand. “Pious,” he answered. AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President —Paul Schmidt, Lansing. First Vice-President -— Theodore J. 3athke, Petoskey Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Directors—Holger gon; L. V. Eberhard, Gra Lurie Detroit; E B. Hawley, Creek; Ward Newman, Pontiac. Bailey, Sr., Lansing. Jorgenson, Muske- 1d Rapids: John Battle Sidelights on Grocery Practice From Several Angles. Canadian Grocer says: “Readers will recall the reworks which were set off a couple of years ago by W. K. Hen- derson, oe desi up the alleged ba chain stores. a ther day a bank- ruptcy petition was filed and his crusade is ended. Ringing down of the to show once again final curtain goes that schemes not based on sound eco- mont ance are sure to one I only seonke ritivotl of aide com- petition is by adoption of right mer- chandising methods, not by hollering one’s head off.” Might say that schemes sound, instead of based on sound economic don't get us anywhere. for Cali- fornia grocers to take the recent de- It were as well, perhaps, feat of the fake sales law as final. They won't, of course. They will appeal and try over, but that is waste motion or worse. In the long run—and this busi- ness is in for a long run—any scheme to limit another's | which will iberty will prove a boomerang hamper our own. freedon No ao could be more anyone the 1. dangerous than to deny no I i = a oS A Ou D © I o 4 + oO liberty to se fers. Ii lowna saieies and wagon—maybe you remember what those things are— if I want to sell them, can it be said that I am to be estopped by some law from stipulating that I will not sell either separately or make a price for both without saying how much is for either? happened on the 1929, as I have just copy of a letter I wrote Feb, 19, tollows: “In this morning’s account of last I am quoted Char- 1 par nmignts grocers mecting, as saying that, in my opinion, ful lotte grocery stores are on with others of the South. Far be it from me to say I am misquoted. That Anyway, phrase belongs to politicians. the statement might stand. for it would certainly indicate a low standard. “For fact is, Mr. Editor, the food stores of the South are ’way behind the behind standard of this century; so far they would not pass for 1890. They might fit 1880—not later; and at that there were grocers in 1880 who would not have dreamed of smoking in the ih aces of women customers—grocers who appreciated the fitneess of things in handling foods. “Individual grocers—solos sqme- times called—independents as for some reason they call themselve ried by the growth of the tem of retailing. tribute chain success to low alone. But fact is individual grocer give chains cards and spades and then wonder why chains get the business. s—are wor- chain SyS- Commonly they at- prices MICHIGAN go abroad at times. chains. If he goes with Let any Let him: visit grocer open eyes, viewing not with alarm, but without prejudice, he is apt to get a wholesome awakening. He will not, for example, see a Cigar or cigaret in any chain clerk’s or manager’s mouth.” “Chains sell on cleanliness. They sell on display. They sell on industry. They sell on wakefulness. They sell limitations of their iling and not at- on observing the chosen line of reta tempting to go beyond such limits. They sell on work done above as well L here is no patent, no Copyri st on their elements of re- ailing. Anyone can incorporate such actors in his business and the grocer as below the collar. to do such things need Let the chain points wakeful enough fear no competition whatever. individual emulate some of excellence. Then my statement may shall gladly revise it if I find beneficial be due for reviston—and I change next time I visit your fair city.” That was written in Charlotte, North that city. Local papers Carolina, to the Observer of It was not published. seldom tell unwelcome truths, no mat- ter how wholesome they would be. Conditions I pictured on smoking do not apply in many regions, but other [ae still prevail against in- divide progress. Far better to cor- rect such obvious weaknesses than to seek legislation to hamper those who progress because of generally sounder, saner methods. Right now, for ex- ample, chain grocers are trading up. individuals lag behind. “Com- 10thing com- In this process, One alert grocer recently said: petition with chains i pared with what we have to meet on the part of neighbor Meantime, old t through the mill are sitting tight. This independents.” timers who have been comes out of the Journal: Said one of these old business sea dogs: “I have the feeling that we will have to let nature take its course. I doubt whether Congress can do much 1elp. Depression develops its own antitoxins. One is the elimination of surplus supplies: that has been largely accomplished Another is wear and tear which eventually enforce replace- ment. Another is shortened produc- Topeka Merchants 1 1 4 1 tO. 4 tion; if it does not pay to raise grains, folks will stop raising them. Supply and demand is still doing business. Give the depression time and it will cure itself. Don’t worry to death. Grab whatever you can get and hold On). In my neighborhood a young woman has just taken over a home bake shop which had not done very well. It has a up since she took it. A few days ago she asked my wife for her address, This morning a postal card came, on which was longhand, this neatly hand addressed, written, plainly, neatly, message: Jan. 20, 1933. “Dear Mrs. Findlay: Specials for the week beginning Monday, Jan. 23: Gal pee 10¢ Cakes, good assortment ~-__20 to 50c Large German coffee cake _______ dec Pip paddies 22 15¢ “Come in and sample our delicious home made fudge, 50c per Ib. Marigold Pie Shop, 5024 Geary St.” I quote it all, painstaking exactly, to show how work will appeal. Of course, it takes a woman to work like TRADESMAN that—a man’s time is “too valuable’— maybe. Success may not come as result of such efforts; but success will not be retarded thereby—mnever, in any cir- cumstances, One would think that such a device as trading stamps must be dead by this time. But the crop out and catch a new lot of retailers every so often. This time it is Philadelphia and the usual introduction is so insidious as to trap the unwary The Phila- delphia folks know what happens and they say: “There never was an. evil compared with trading stamps. Unle the growth is stopped, in a short time everybody will be giving them. Profit is small enough without cutting it with that has been shown to be destroyer, a burden which ‘t took a world war to kill.” This Philadelphia organization is not going to let the disease get a foothold, sO it says in plain words: “It is up to our grocers to think it over and take action before we are forced to.” Paul Findlay. ———_2>-.___ “Don’ts” For the Corner Grocer. 1. Don’t change the window dis- play. Dust and dead flies attract the best class of trade. Don’t use price tags. Customers love to guess at the cost of your mer- chandise. 3. Don’t wrap a number of small articles into one bundle. Let customers carry “as is.” -It gives them needed juggling practice on the way home. 4. Don’t purchases. cay, (1s grocer. an expense a busine bo suggest any addtional Use vour best scowl and that all?” 5. Don’t make any exchange agree. ably. Argue until you are convinced it fg your last resort. 6. Don’t visit your neighbor mer- chants. You might learn something or t shot for trespass. 7. Don’t visit with any salesmen. All of their ideas are old and out of date. oe ss 8. Don’t test or use any new prod- ucts yourself. Ask your customers to explain their merits to you. 9, Don’t check your bank balance. Overdrafts help your credit at the bank. February 22, 1933 10. Don’t fail to talk “politics and religion” to your trade. It is a sure test of your business ability, sociability and. fail-a-bility. Sam Sugarsax. Small Housewares Buying Off. Orders for small housewares to retail at 10 to 35 censt continued below man- ufacturers’ expectations the past week. Despite special efforts made by pro- ducers to interest retailers in regular goods, the bulk of the limited business written this week was for specially priced items for immediate sale. Spring brought immediate orders merchandise, shown recently, assurance of from buyers but so far the promises have not been carried out. A number of week resorted to special appeals by mail and telegraph to store buyers and merchan- selling agents this sending suggesting that orders be placed promptly to dise managers, assure early deliveries. + - The way to make your dreams come true is to work them out day by day. FOR QUIC K rurn-over/ am 6 Loess te o ages es ES, vo Ae housewife’s favorite! ORDER YOURS VALLEY City MiLLinG Co. GRAND RAPIDS, MICH. STOCK , RUSKS for their dependable goodness and customer-appeal, Call to the eight recipes clearly print- ed on POSTMA RUSK PACKAGE, from which tempting dishes can eco- nomically be made. POSTMA BISCUIT Co. GRAND RAPIDS, MICHIGAN attention the outside of each ° ® February 22, 1933 MEAT DEALER Michigan State Association of Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—H. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Retail Can Pull Farmers Through Crisis. Says Retailers By doing the best possible job of marketing, the meat industry prob- ably can do more to help the farmers out of their plight than all of the pro- posed legislative panaceas put to- gether, William B. Margerum of Philadelphia, president of the Retail Meat Dealers National Association, declared in a radio talk on the Armour and Company program Friday evening, Feb. 10. “We are going through one of the most trying periods in the history of our country,’ Mr. Margerum = said. “Millions of city folks have no incomes because they cannot find work. Mil- lions of farm folks have no incomes because they cannot sell their crops. Distribution is in a chaotic state and being out of balance with the cost of production is in my opinion the major reason for the depression. “Distribution in the livestock and meat industry is an outstanding excep- tion. This industry has not broken down, Farmers are still able to ob- tain cash for cattle, sheep and hogs, and consumers are still able to buy meat at prices within their reach. Be- cause livestock constitutes the great- est single farm crop and because meat is the chief item in the diet, it is cer- tainly fortunate that our industry has kept going. “Tn spite of this, however, the plight of the American farmers is desperate. Not only are they unable to buy things they need but because of high taxes and mortgages many of them are threatened with the loss of their homes and of opportpnity to earn a living. The whole Nation is desirous of as- sisting them and dozens of plans for rel’ef have been formulated. Many of them are being considered at the Na- tion’s capital, but I am sorry to say that most of them are unsound and might be more harmful than helpful. “Tn these circumstances the meat distributors of the country can be more helpful to the farmers, probably, than all of the legislative panaceas put together. “As the president of the National Association of Retail Meat Dealers, I call upon the retailers to take into con- sideration the situation that confronts the farmers and to come to their aid by doing the best marketing job in the history of the livestock and meat in- dustry. The greatest service we can render the farmers at this time lies in moving their livestock imto con- sumption speedily and efficiently and at the lowest possible cost. “There are three things, in my opinion, which we must do in order to gain our objective. 1. Keep constantly informed as to which kinds of meat are in greatest abundance and which are proving most difficult to sell. “2. Adopt an effective plan of bal- anced selling. MICHIGAN “3. Awaken the public to a con- sciousness of the importance of meat in the diet. “Widespread adoption by the retail- ers of these three measures will be very helpful to livestock producers. At the moment it is our practice to push the sale of the meats that our customers like best. In normal times that is perfectly proper, but right now it is of the utmost importance to make a good market for all kinds of meat and to keep it moving. “We must balance our selling and that means we must not push pork merely because of low prices if beef sales are slowing up, and that we must not neglect lamb because veal happens to offer a bargain. “Tf we make good displays of the meats we particularly want to move and if we take advantage of the will- ingness of our customers to follow our advice on what meats to buy, we can balance sales so that all kinds of meats will move into consumption without delay and without backing up along the route from the farmer to the con- sumer. “Tn respect to the importance of meat in the diet, I want to call atten- tion to the significant fact that the health of the American public was never better than it was last year ac- cording to Federal health authorities— and last year the per capita consump- tion of meat was heavier relatively than was the consumption of substi- tutes and alternatives. Surely this justifies a claim that meat is a health food par excellence and that in itself it constitutes a well balanced diet be- cause it contains tissue-building pro- tein, enegry-producing fat and the min- erals and vitamines essential to growth and proper organic functioning. “Tt is farthest from my mind to ask my fellow retailers to render improved service without thought of profit, but I do not hesitate to say that in the emergency confronting the Nation we retailers must think first of adequate distribution. The value of the farmers’ chief crop depends in large part on us, and so do the very lives of millions whose buying power ‘has been reduced. Our job is to see that every pound of meat is made available to the consum- er and that as large a part as possible of the consumer’s dollar shall be passed back toward the farmers. “Tf we will sell all of the meat which is produced at the best price obtain- able and keep it moving steadily into consumptive channels, we will render a great service to the Nation’s produc- ers whose need is for a market, and an equally great service to the Nation’s consumers. “The retail meat dealers of this country have never shirked their re- sponsibility and I know I speak for all of them when I promise that they will help in this National emergency to the limit of their ability.” ++ No legislature or congress is going to vote us into prosperity. Each man who gets there will travel on his own feet and no one finds safety in shaping his course with the crowd. ———».+->____ If you talk about your troubles And relate them o’er and o’er, The world will think you like ’em And proceed to give you more. TRADESMAN HALF OF RETAIL STORES Transact 91 Per Cent. Business. One-half of the retail stores of the United States transact 91.4 per cent. of tthe ‘total retail business of the coun- try, according to the final report of the Retail Census of Distribution of 1930 made public Feb. 13 by the De- partment of Commerce, The final re- of Annual port includes all the material in the preliminary reports and in certain important data addition never before made public, it was stated orally at the Bureau of the Census. Included in the new data in the final report, it was pointed out, is the fact that 1 per cent. of the reta‘l stores did 25 per cent. of the total business of the country, each store doing more than $300,000 of business annually. There were 1,534,000 stores with a total sales of $49,114,653,269 in 1929, the year on which the Census of Dis- tribution is based, which would make the average amount of business for each store, $32,000, report. according to the In reality, however, only about 22 per cent. of the stores did that much business, Addtional available in the report as follows: A total of 6,020,747 retail workers were included in the census. Of this number information was made 3,833,681 were full-time em- ployes, 676,559 were part-timers and 1,510,607 owners. were active proprietor- Women numbered 32 per cent. of the total number of employes in retail stores. Of proprietors, however, 91 per cent. were men. The only exceptions to the predominance of men in this field being in millinery shops, infants’ wear shops and art and gift shops. There are many kinds of business in which women men two to one. Credit sales exceed one-third of the employes outnumber total sales of all stores in the United States, it is pointed out in the report. The figures for the year of the census indicate that the stores of the country extended $16,000,000,000 of credit with a normal loss of less than one-half of 1 per cent. Retail chains do 21.9 per cent. of the total retail United States. The food chains are the most important of the various types of chain stores, doing 29 per cent. of the total business in foods in the country. The average cost of doing business business in the as shown by the expense figures re- ported to the census, is $24.83 per $100 of sales. Of this expense, 57 per cent. goes for wage cost and about 16 per cent. for rent, or the equivalent of rent in the case of owned premises and the remaining expense goes for various in- cidental expense such as advertising, heat, light, travel, communication, insurance, power, taxes, interest on borrowed money, repairs and deprecia- tion. Retailing normally employs the ser- vices of more than 6,000,000 people and pays im wages approximately $100,000,- 000 per week. The average annual payment to full-time $1,312. The food group employs 19.79 per cent. of the total workers in the retail trade industry. Other groups are the employes is 13 automotive group, with 15.43 per cent.; the general-merchandise group, witl 14.54 per cent.; the restaurant group, with 10.41 per cent.; the apparel group, cent.: the furniture and with 4.74 per cent.; stores, with 4.31 with 8.37 per household group, ee asl and country general pore sant Al] ther retail tore ac- PGF CEME. fXi) OUnel Fetall StOFEes ae The tood group of retail stores does 22.07 per cent. of the retail business of the country but food as a com- modity is more nearly 30 per cent. of f taurant group does 4.33 per cent. of the retail business of ‘the country. The total is divided about restaurants provid- oh) } . nN equally between ing full table service and other eating places with varying degrees of service or none at all. The automotive group does 19.58 per cent. of the retail business of the coun- try, but this also includes related com- modities. The general-merchandise group which does 13.12 per cent. of the retail business consists of depart- nrvent stores, dry goods stores, variety stores, and stores selling a general line of merchandise without emphasis on any one class of commodity. The apparel group does 8.63 per cent. of the retai] business. The furniture group does 5.61 per cent.; generaal stores (country) do less than 3.5 per cent.; lumber and building stores do 5.34 per cent.; farmer’s supply stores 2.29 per cent.; drug stores 3.44 per cent.: coal, wood and ice dealers 2.06 per cent.; jewelry stores 1.09 per cent. and all other kinds of stores 4.71 per Cen. —_—_ e-<___ Let the Government attend to its knitting, and leave business to business brains, for when the Government dabbles in business, expect a fiasco.— B.C. Forbes. ——__+ - -___ Give each customer your whole at- tent:on—and just as considerate atten- little buyer as a big one. Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS a ———. RODUCT OF GENERAL morors WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 9324 HARDWARE Michigan Retail Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. APPEAL TO HARDWARE MEN To Rally To the Support of Their Association. A good many years ago I heard Richmond Pearson Hobson, then hero of the Merrimac, relate an incident that firmly impressed itself upon my boy- hood mind. A battleship on which he was sta- tioned visited a foreign port. As an evidence of courtesy to the visiting Americans the port authorities caused the American flag to be raised. But it was raised upon the same staff as the flag of that foreign nation, and that flag floated in the breeze above the Stars and Stripes that are our symbol of liberty, happiness and freedom of opportunity. Lieutenant Hobson described the strange feeling which came over him at that sight. He told how other citizens of the United States on that vessel were affected. He related how his commander speedily dispatched a messenger to the port authorities to notify them that the flag of no nation could be permitted to fly above our own. Said Mr. Hobson, “The only flag which can ever fly above the Stars and Stripes is the church flag of the Navy—a symbol that only God and his cause do we place above our own. This respect of citizens for the standard of their nation is easily un- derstood. It is something inborn. Even the early civilization had its devices for use in times of war or pageantry; early among these was the Roman Eagle. Early in the middle ages flags, as we know them to-day, began to be used and about them was wrapped tradition and respect closely akin to religious devotion. Indeed, France had its sacred banner, and that of William the Conquerer was sent to him by the Pope. Small wonder then, with the tradi- tions of the centuries handed down to us that our own flag should mean so much, should cause such profound re- spect that we instinctively raise our hats as our colors pass or that we would be quick to avenge, even at the cost of our lives, an insult to the flag of this Nation. I doubt not that every man within the hearing of my voice has had my own. experience of watching the beau- tiful colors of this Nation flying proud- ly in the breeze and has felt a surge of patriotism welling within him, a something that calls vividly to mind those words of Scott in his “The Lay of the Last Minstrel’: 3-eathes there the man, with soul so dead, Who never to himself hath said, This is my own, my native land, Whose heart hath ne’er within hmi burne Whose heart rath ne’er within him burned, As home hi: footsteps he hath turned, From wanderi:.~ on a foreign strand? Small wonder then that when nation is arrayed against nation in deadly combat and when ¢e¢!- armed forces clash, even defeat is less bitter if the colors are not lost. MICHIGAN Small wonder that when death rides upon shell or bullet and strikes down him whose privilege it was to bear the flag that a hundred eager hands are ready to discard the protection of their arms, to seize the colors and carry them forward to victory. Small wonder that if the tide of bat- tle turns against them, those heroes will make their last stand in a rally around the flag; in a valiant, even if hopeless, effort to save it from capture; indeed, to keep it from falling in dis- grace to the ground, With some degree of that same patriotism which the love of our Na- tion inspires jin every true citizen should the hardware dealer be stirred in thoughts of his craft. And be willing to enlist his time and energy to combat the forces which are slowly driving him back from his business grounds. Those constitute his business nation and in response to past efforts have yielded the profits by which he was able to sustain himself and his home and to properly serve his community. As a craft we are a peace loving people. We do not now seek, nor have we ever sought, unfair advantage. All that we have asked was equal privilege with others—equal oppor- tunity to offer the merchandise we sell at the same prices as merchandise of equal value is offered by others. We believe such equality is our con- stitutional right. Those who would destroy it are taking from us a privi- lege that is the birth-right of our citizenship. They are acting in de- fiance of the fundamental! laws of business and of fair play. And yet for years we have submit- ted to such injustices and oppressions We have hoped for a change in the hearts of those responsible for such conditions. It has not come to pass. We have murmured and complained. Even as our forefathers endured years of oppression without retaliation so we have been reluctant to strike. Perhaps our submission has been but the signal for even greater per- version of our rights. And so we have seen ourselves grad- ually driven back from the merchandis- ing positions we had gained by con- scientious efforts and fair treatment of customers. These losses have not been oc- casioned by superior salesmanship or merchandising ability of our com- petitors. They have only been made possiible by reason of an unholy al- liance between the manufacturers whose merchandise we have distribut- ed for years, and the syndicate stores and mail order houses. The results of those alliances have been to enable our competitors to sell merchandise in many instances at lower prices than we are asked to pay. To-day we face the choice of whether we shall aggressively attack this position or shall gradually be forced over the precipice of price dis- crimination into commercial oblivion. We have reached the point of either fighting for commercial liberty, or suf- fering commercial death. But even in this extremity we are inclined to pause and ask if there is no other solution for our dilemma. Is ES ASR OIE SANNA IAA AP AAA AAA Aarti ei TRADESMAN it possible for the merchant to ap- proach the offender as an individual and obtain relief? Perhaps in a limited number of cases this can be done. But too often, and: for too long, have such pleas been met by the same reasoning contained in some correspondence now in my files. In response to a dealer’s request for prices which would enable him to sell a certain manufacturer’s products at chain store prices, the manufacturer replied that the syndicate stores were using these items as a special and sell- ing them on a very close margin. If that fails, can solution be reached through conferences at which the re- tailers’ problems are presented to manufacturers by his association offi- cials? The answer is that for a number of vears the association strived hard to maintain the Hardware Council. Con- stantly they hoped that such a basis of confidence could be _ established through this agency that an under- standing could be reached in regard to the price problem and relief gained for retailers. Their hopes and their efforts came to naught. The experiences seem to point to a single conclusion, The hardware retailers of the United States must be called upon to rally around the association flag. They must be willing to engage in a vigor- ous offensive against aggression; to fight unremittingly for their rights. Again Caution asks, “Is the situa- tion extreme enough to warrant such action?” Recently I was shown certain cor- respondence between a wholesaler and a prominent manufacturer. It relates to the invoice of a chain store, from the manufacturer, which in some way came into the possession of this whole- saler. On one item the wholesaler was asked to pay 12% per cent. more than the chain store. On another he was asked to pay 18%4 per cent. more. On a third, 10 per cent. more. On a fourth class of merchandise the wholesaler’s costs were from 20 to 25 per cent. more—from the same manufacturer. On a fifth item they were 23% per cent. more. And yet the entire invoice to this chain store consisted of only seven- teen items, and the total amount of the invoice was $25.05. How, in the face of discriminations such as that, is the wholesaler to sup- ply merchandise to retailers at prices which will enable them to meet their competition? That manufacturer distributes no small part of his products through the hardware channel. He has frequently voiced his interest in your welfare. Must we fight for our rights? Gen- tlemen, the answer is clear. How, un- less we present a united front are we going to convince such manufacturers that we are entitled to fair treatment? Bear this in mind. We have never contended that we should buy as low as do such competitors. Nor do we contend that manufacturers should not sell such outlets. This we cannot legally do, even if we so desired. Nor February 22, 1933 can we boycott or threaten to boycott the manufacturer who sells such con- cerns, no matter how favorable the terms he gives them. Our fight must be in the open and must narrow to a single issue. We must insist that we, as large aggregate distributors of a manufacturer’s prod- ucts, be placed in a position to sell such merchandise at as low prices as it as regularly offered by other outlets. We must insist that when that is dione we are perfectly willing to handle the products of that manufacturer. And so long as we conduct our bat- tle along those lines no one can re- strain or punish our actions. And what, you may ask, are the hopes of victory? That, my friends, depends upon the soldiers in the Association Army. It depends upon you. It depends upon the number who are willing to enlist un- der the Association Flag and go to the front. If our Nation were at war and there were not sufficient volunteers we could resort to conscription. But in this business battle there can be no conscription. Enlistment must be voluntary, And yet, hopes of victory lie in strength of numbers. The danger to your business is not in your association leadership, It does not rest upon the justness of our cause. The danger lies, gentlemen, in apathy; in the willingness of some to let others bear the brunt of the fighting. I need not ask you if you want re- lief from price oppression. I know as well as you that price discrimination is intolerable. But I do need to ask you if you are willing to enlist; willing to do your bit for the retail hardware industry. Will we find you at the front or will you say, “Oh, times are hard. I think I'll drop out of the Association: this year.” Are you going to be the hardiware patriot who pays his share, and does his share or are you going to be like the citizen who moves to some other country to escape the costs and the re- sponsibilities of war and then returns after victory has been won and peace established to enjoy the fruits of that peace? If there was ever a time in the his- tory of your organization, when every dealer in this state should be an active member of this association, that time is now. If there was ever a time when every dealer should be ready to fight for his own interests, and the interests. of his brother retailers, that time is now. And, therefore, I fee] privileged. to ask you, “What are you going to do about it?” All wars have had their soldiers and Slackers, their patriots and_ their pacifists. And this business war will have its classes, too. I say to you, if you place any value upon the future of your business, en- list to-day in the Association Army. See that your organization receives prompt payment of this year’s dues. For it takes money to finance wars. We all know this. (Continued on page 23) February 22, 1933 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt, Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Vacuum Cleaner Sales Successful. Retailers’ special promotions of vacuum cleaners at prices ranging from. $15 to $20 have furnished manu- facturers. of electrical appliances with a substantial volume of business im the jast two weeks. The cleaners have been re-ordered in volume lots and will be pushed throughout the remain- der of the month by stores through- out the East and Middle West because of the success attendant upon the initial offerings. Another active sales item in electrical appliance lines at present is the batter mixer selling in price ranges up to $15. Regular mer- chandise, except small staple products, continues in slight demand. 2+. New Jewelry Being Re-ordered. The new offerings in novelty jew- elry tie in excellently with both the mannish and Victorian influences in ready-to-wear. Retailers are concen- trating on special feature items and are re-ordering goods which meet ready response from consumers in the $1, $1.95 and $2.95 ranges. Pins, clips and bracelets are outstanding, with the call for necklaces rather small. Owing to the strong favor for blue in ready- to-wear, blue and silver effects are selling especially well. Pirate motifs in pins and ‘bracelets are doing well, as are rhinestones in pin and clip effects. Marked interest is being shown in jewelry of cartridge design. —__ Kitchen Sets of Glass Promoted. In an attempt to build up Spring sales, volume glassware manufactur- ers have seized upon the promotion of refrigerator, range and cereal sets of glass during the last month and have built up a satisfactory demand. The glass dishes are being featured to re- tail at prices as low as 50 cents and $1 im sets of three to five pieces. The sets are cutting deeply, it was said, into the demand for eathernware prod- ucts in kitchenware lines. Popularity of the kitchen goods makes up to some extent for the decline in stemware. At present calls for stemware are limited to small orders for cut crystal glasses to retail in the 25 and 50 cent ranges. —_>>+___ Dress Volume Increasing Slowly. While a slight betterment in the call for better-grade types has featured the recent business in dresses, general ac- tivity has been marked by cautious purchasing by the stores and credit difficulties on the part of both retail- er and manufacturer. Production of the better lines is being carefully held in check, with deliveries held to a three to five weeks’ basis. In inex- pensive dresses labor trouble is now much less of a factor. Chiffons are receiving marked attention in both shirred and tucked versions. ——_+-- Flat Furs Lead in Trimmings. While the vogue for mannish styles is proving an adverse factor, a fair volume of business in trimmings is being done by furriers for the Spring season. The flat furs have recently come into greater importance and! are being used in a variety of ways, in- cluding coat yokes, epaulets and cape- lets. Galyak is meeting with wide favor, with Persian lamb also being utilized extensively for black coats. Furriers are watching the growing interest in monkey fur in this market, following their endorsement at the Paris openings. These furs are ad- vancing in price. Coatees of lapin are selling well. oo Grocery Sales Volume Declines. Another lull in the grocery trade, which has carried sales volume down to the lowest point since late Decem- ber, is reported by manufacturers of nationally branded goods. A_ check- up among producers indicates that wholesalers have curtailed purchasing for no apparent reason. The high volume figures of January, ranging from 5 to 12 per cent. above the cor- responding month in 1932, led manu- facturers to expect a continuation of active buying this month. Prompt efforts ‘to counter the declining sales trend have been started through sales drives by major producers this week. —_——_» > -+___ Chinese Rug Market Weakened. Store promotions of imported Chi- nese rugs at $130 in the 9x12 sizes dis- couraged the wholesale trade in New York last week. Importers, who had looked forward to a rise in prices due to the decreasing stocks of desirable Chinese products, now see a sharp de- cline as probable. The type of mer- chandise which has been sold, to stores to retail at $130, it was said, would: be priced in the $185 retail range if the cut price had not been established. Importers now foresee difficulty in moving any goods this Spring at prices above the level set by current sales. . —_++-- Another Applicant For Oleo Refund. McBain, Feb. 20—We are enclosing clipping which came to our notice in a recent issue of the Tradesman. We have not ‘the full number to refer to, aS we pass our copies on to others, who appreciate the paper. Can you furnish us with blanks and must the old stamp be enclosed or would information from postal money order department be accepted? The oleomargarine salesman sems to know nothing about it. We have never contemplated doing without the Tradesman while we re- main in ‘business and are watching all corners to be sure we will have the es of the subscription when it comes ue. We thank you for any assistance you may give us. McBain & Carey. —_>+ > ____ Knitting Machine Sales Good. Machine-tool builders and other producers of knitting-mill accessories were so pleased with the volume of sales put through this week at the Knitwear Industrial Exposition at the Grand Central Palace that it has been decided to repeat the exhibit next year during the week of Feb. 12. One manufacturer of a flat knitting ma- chine reported he had sold fifteen units at $2,500 each, and that he expected to dispose of an additional fifteen ‘to prospects lined up. Another builder sold one flat and two circular machines for a total of about $2,100. Food Jobbers To Check Credits. A closer check on the credit stand- ing of retail grocers throughout the metropolitan area is sought by the Greater New York Wholesale Grocers’ Association through a credit bureau just established to serve its member- ship. Special attention, it was said, will be given to investigating previous records and credit standings of all new entries into the retail grocery field. The Association also hopes to estab- lish a uniform procedure in all in- solvency cases and to lend its aid in helping worthy retailers in temporary difficulties to remain in business. —_»-¢@___ Knit Goods Standards Set. A tentative set of standards for rib- bed swim suits and sweaters has been drawn up by a committee of the Na- tional Knitted Outerwear Association, meeting with R. G. Gilbert of the United States Standards. Due to the wide variety of swim-suit styles which have been introduced re- Bureau of cently, the committee decided to con- fine the revised standards to the stand- ard one-piece ribbed suit and to use these as a base for other types. —_—_° + A Scotchman wanted to graved upon the tombstone of his be- loved wife the epitaph, “O Lord, she is thine.” have en- It was found that the sen- for the rather scrimpy stone, so he told the sculptor to omit the last letter, tence was ttoo long Spend if you can, that way.” MICHIGAN BELL TELEPHONE CO. “Have I a telephone? Say, - THAT’S HOW I GOTTHIS JOB” 66 * THe boss on this job doesn’t waste time when he needs more men. He just steps to the telephone and hires the ones he can reach easily and quickly In many instances, the applicant who has a telephone is the one who gets first call. Just one such call may more than justify the cost of tele- phone service for many months. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA.PI-DS M I-C H IGAN HOTEL DEPARTMENT Forty Minutes From Roses To Snow Drifts. Los Angeles, Feb. 18—Last Sunday iend, Dr. Moore, came around 1 - a4 4 ca Sica wi tae ad with his tallvho and insisted that it was the one particular day in the year when he wanted te pay a visit to Mt. Wilson, and I went also. We went out through Sierra Madre, up the Mt. Wilson trail, which has a much stiffer grade than I ever discovered in Mich- wan, but it was worth the while, though I will say that there was a Sunday several weeks ago when a bunch of Los Angelenos went out there without their pajamas, and so far as I am advised not all of them have been checked off the list of “missing. But this will be my offer [ lence to prove that I made a There is plenty of snow of evic comeback. on Mt, Wilson and all the wavy along after you leave the timber line above Sierra Madre, and I wondered if there were not a great many people who have lived out there all th i fully realized that I i, lives Wno they were u fic snowfalls in the igh Sierras [ Ss al the fee snow-covered 1 ins frusis = and it 4s a hard believe there : : sather anywhere. sre , ast #7 + - 11. ge to really is anything ike Ot course, 1 += san. tt O DEMCVC Til Tic because they have on Mt. TOWNS favorite world looks and you en- DY Tnose Lee Shippy, ialer. says: itain trail and ‘Two miles to anotner sign which to Soandso’ vou are fe . me fact that tne 1 Ss - Piaces fOr Magnil- tr not magnificent uu go to Mt. Wil- are told that this inkied Dall ot eartn 1 otner con- ate of several thou- 1ute, and may run into not side-tracked, in about years, then you begin to lat Washington, D. C., and 1 California have no monopoly “distance” stuff, but it is won- just the same. Some time ago I had something to say about Mt. Wil- son in a general way, and I am not going to worry my listeners with a something [I said before, which, perhaps didn’t interest them in the first place, but I would like to ex- plain right here that in most respects Mt. Wilson has about all the attributes of nearly every other mountain which is not supplied with an “incinerator.” But they do savy that the 100 inch telescope there is the | renasn Ot e largest in use anywhere in the world, and brings the moon up so close to you that it is apparently only a hundred miles or so away—and when the visitor can look right across from Mt. Wilson to the snow caps on Mt. San Jacinto, 100 2s away, with the naked eye, he begins to get some conception as to what that really means. They claim you can see every freckle on the nose of the man in the moon with this simple littlke magnifying glass. There is a museum here, but that would hardly interest the transient visitor. Consequently I would like to explain right here, that if you are thinking of MICHIGAN visiting Mt. Wilson, and ‘haven’t so much time to devote to exploration, drive out on a Friday afternoon, look over the Jandscape, absorb your eve- ning dinner and then go over to the observatory for the thrill of your en- tire earthly existence. Friday night is the only one devoted to visitors, but you are as welcome as the flowers in May. Just now, the professors, be- tween the hours of snow shoveling are investigating the antics of some con- stellation or other. Orion, I think they told us—which is at its best for a period of thousands of years. But, by all means, when you are in California, if you are operating your own power, and if you are not, find some friend as kind as my Dr. Moore, go out to Mt. Wilson on Friday, see the sights through the marvelous telescope, listen to the lectures on the current celestial topic of the dav and you can drive back to earth over a perfectly good road, and feel that you have something to tell your friends about when you et back to the old home town. It osts about the same as the movies. That is, there is no admission charge, but then there is the gasoline, you know. It is about thirty miles from Los Angeles, and you have fine scen- ery, both going and coming. oO g c The germs of mining fever are in the blood of the average Californian. A few months ago a vein of copper, which, the discoverers believe, is both exceptionally large and rich, was dis- covered in the Santa Anita Canyon, between Mt. Wilson and Monrovia Peak, a short distance from Los Angeles, and ever since a miniature “gold rush’ has been in evidence. Every day, if one is motoring to the East, near Pasadena, for instance, they will discover small “trains” made up of burros, bringing out samples of ore or carrying back provisions. Just the old spirit of ’49, only you don’t really have to use burros, if you have motor cars handy, but the use of them keeps up the effect and the movie people utilize the “settings.” Not only cop- per, but silver, gold and other metals and minerals are found in such ore as has been assayed in paying quantities. Of course, it is easy to suppose that in the earlier days prospectors were hardly thorough in their search for precious metals, and there are great possibilities for important discoveries being made at almost any time. It was in the Santa Anita Canyon that “Lucky” Baldwin, known to fame, made a tenstrike and amasséd a for- tune many decades ago. One can never tell where the female oi the species is going to land. Out here the female clubs are keen for legislation outlawing the bill board. In Colorado the same organizations are sponsoring these unsightly affairs and sell space on them to advertisers. But still both factions may be entirely right in their premises. I am hostile to the bill board which clutters up the scen- ery and tells you about pink pills or breakfast cereals, but I will be darned if I wouldn’t be willing to head an organization which would establish a chain of bill boards which were direc- tive in their character. Out here, for imstance, the streets are all properly labeled, but when you get into the rural districts you are in doubt, even, as to the name of the metropolis through which you are passing, and when you, of necessity, stop at the typical filling station to find out, you are, ordinarily referred to the map. Now, ladies, put up as many Dill boards as you please, but be good enough to tell us where they are located. Somebody is always trying to take the joy out of life or, at least, we hear they are, at every turn, but the real tragedy is the discouragement of kissing, by scientists. Some time ago Dr. Brady, or some one of those phy- TRADESMAN sicians who get their pictures in the paper every day, made the claim that each kiss bestowed shortened the life of the bestower by just three minutes. I admit that in some cases it might result in instant annihilation. But here comes a German professor who declares that kissing is the cause of the spread of pyorhea. Hence if you would avoid this scourge so alarming to dentists and manufacturers of tooth paste, you must refrain from kissing. Now, kissing, as a pastime has been going on ever since the beginning of time, and one never heard of pyorrhea until a very recent period. Also Methuselah is accredited as being quite handy among the flappers of his day and age, which would almost prove that the life-shortening an- nouncement is also a recent invention. Now when it comes to lawsuits for breach of promise and alienation of affection, there might be something psychic in the connection, but I am inclined to think the dentifrice people are largely responsible for a very much exaggerated claim. One of the most satisfactory of Gov- ernment accomplishments has been the establishment of National parks, here and elsewhere, and it will only be a short time when the touring public fully realizes this fact. It is using a lot of brains, discrimination and good taste in this work. A force of land- scape engineers is at work, for instance, all the year round, in planning trails. These have shown rare good judg- ment in making such places accessible and comfortable without changing their wild character. One thing which especially impresses you in traveling through these parks is the friendly courtesy of these Government em- ployes, quite in contrast with condi- tions a few years ago when visitors were made miserable by some thick headed army officer who had an idea that Providence had especially desig- nated him to discipline tourists. Some of these visitors went so far as to ex- press themselves as being sorry that Providence went so far as to come be- tween the t. h. a. o. and German bul- lets during the kaiser’s war. But, anyhow, it is now a pleasure to meet up with these custodians. They are affable, well versed in the attractions to be found, tell you where to find them, and the fees for necessary park accommodations are most reasonable. Yesterday that particularly efficient chauffeur of mine, Mrs. Jacque Percy, took me down to Fullerton, thirty niles away, to call upon our old: Mich- igan friend, Mel. Trotter, who is rescuing a few brands from the burn- ing in that delightful little city. He CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AN THE REED INN Rooms $1.50 and up MRS. GEO. SNOW, Mgr. February 22, 1933 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CoO. 7 lonia Ave., N. W. Phone 86027 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “‘An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mor. Muskegon “$- Michigan Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. ARTHUR W. WRIEDEN, Mer. patentee Columbia Hotel KALAMAZOO Good Place To Tie To NE oR EEN HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W. NEIR MANAGER — cist. re | _— a, ¥ lag Si Bianin Si aise. February 22, 1933 MICHIGAN TRADESMAN looks well and natural, had a lot of news fresh from Michigan, which he left but a few days ago. Will have more visits with ‘him in the near fu- ture. To-morrow, to San Diego, to pay a long promised visit to “Uncle Louie’ Winternitz, who reports to me that he is feeling well and thinks he can stand any shock which my visit might produce. Over in Milwaukee the hotel boys, including the old Schlitz Garden, are getting ready to gather the apple blossoms just as soon as Congress gets through tinkering with liquor legislation, if it ever does. They have a special organizaiton, and Alvin P. Kletzch, prominent in business affairs, and one of the owners of the Repub- lican Hotel, is busy figuring out a plan whereby thirsts accumulating in hotels may be assuaged without visible em- barrassment. Milwaukee is on my visiting itinerary this coming summer. At the coming conference in New York, to consider the matter of safety first,” as it were, H. W. Kilare, former manager of Hotel Statler, Detroit, and now vice-president of the Statler or- ganization, will preside. Mr. Klare is a hard and conscientious worker, and if he ‘has the co-operation of the Greater New York Hotel Association behind him, there will be another record of accomplishment. W. E. Defenbacher, well known as a former operator of the Virginia Ho- tel, Chicago, and afterwards manager of Hotel Whitcomb, St. Joseph, for a brief period, has joined the staff of Hotel Commodore, New York. Wisconsin newspapers were shoot- ing a pang of envy into hotel operators elsewhere, with the statement that the Grand Hotel, Green Bay, has found it necessary to install cots in ‘the parlor to take care of guests. Now it appears that the county bid in the aforesaid caravansary at a tax sale and is using it for jail purposes. The directors of Hotel Huron, Ypsi- lanti, recently complimented Leonard G. Behringer, its manager, on his faithful execution of his trust during the past two years. Even with the deduction of depreciation charges, the loss incurred in operation was very emall, which sounds good when you know about the losses met with in ho- tel operation almost everywhere. Everybody is speaking so well of the new manager of Hotel Norton Palmer, Windsor, that I am getting anxious to meet up with the individual and give him the acid test. His name is John N. Lindsay, only 33 years old, and yet he comes to the Norton organization with a fund of experience. Pres. Nor- ton picked him as a winner, and Pres’s judgment still goes a long way with me. Hotel World: “Why must a prom- inent ‘hotel like the Blackstone be closed?” is a common question now. There is no answer. Its closing. how- ever, has brought emphatically to my mind what Tracy Drake told me in 193i: “We have had depression 1n Chicago hotels only since 1929. It be- gan when the over-built stage was reached prior to that time.” Mr. Drake stated further “that those who think through the predicament in which ho- tels find themselves will see that some investment houses sacrificed the safety of bonds that they had sold by pro- moting competing projects, often in the immediate neighborhood, to get the additional commissions.’ Mr. Stat- ler warned against this possibility. at least ten years ago, but he was ac- credited with old-fashioned ideas. West Michigan Greeters are in- augurating a campaign with the thope in mind that they may be able to land the National convention of that or- ganization in 1935. They ought to have it. These lads have been display- ing more enthusiasm to the square inch than any other similar organ‘za- tion I know of, ever since they started, and they deserve anything they ask for. Ralph T. Lee, proprietor of the Lee Plaza and Lee Crest hotels, Detroit, was unanimously elected president of the Greater Detroit Hotel Association, at the meeting of that organization last week. For being a good boy in the past vear he was presented with a silver cup. That fellow, Ward B. James, who used to smile at one over his desk as manager of Hotel Tuller, Detroit, and who went to Chicago to look after the affairs of Hotels Windermere, is. still going strong. Recently he was elected president of the Jackson Park Hotel Association. I'll wager the job will be completed satisfactorily and on time. For good, honest horse sense, the statement of Judge McDaniel, who was called in from the country to pre- side in a Los Angeles court, appeals to me. If some of the jurists in other sections would apply it in their own ministrations of the law, it would cer- tainly redound to their credit: “If a judge is unable, by reason of his ex- treme sensitiveness or sympathy, to impose tthe full penalty of the law, he ought not to occupy a position which the voters have bestowed upon him. The law is clear and the courts, re- gardless of sympathy, must do their duty even if it seems cold and hard- hearted. There has been too much mawkish sentimentality permitted to influence the courts and the prison boards in dealing with criminals. These bodies act under the mistaken theory that they are performing in accord- ance with the dictates of humanity. But if they acted upon a wider applica- tion of human principles they would more rigidly enforce the law. There ‘has ‘been too little strictness in law en- forcement. It is mistaken sympathy, mistaken humanity in my judgment, that encourages repetition of crime, whereas a rigid enforcement, unflinch- jing and unyielding, would unquestion- ably retard crime. A criminal can com- mit no crime while behind the bars of a penitentiary. In the case we have here the claim is made that the de- fendant was drunk when he committed the robbery. To grant leniency on such a basis would only encourage a crime.” In California, when one 1s convicted of a felony, application for probation follows immediately and some judges are influenced by these appeals. But statistics show that in a large majority of burglary, hold-up and felonies against property the cul- prit is no sooner paroled, than he at once proceeds to repeat the offense, and he usually displays more vicious- ness in subsequent operations. The district attorney here is making a strong effort to do away with proba- tion altogether, and to check up on the activities of such as have the pardon- ing power. Service and especially hotel service, is worth two prices. First. because it must never be forgotten, there is the price to those who render it, represent- ed by various costly items that im- cludes everything that goes to make the ‘basic outlay. A large ‘hotel, well known for its ability to keep an im- posing clientele in a happy frame of mind, declares that it will supply everything in reason upon demand, re- serving only the right to ask pay for its ability to meet this requirement. Frank S. Verbeck. —_—__>- > ___- The man who thinks the world owes him a living fails to realize what he owes the world, Need Capable Dictator More Than Muddled Congress. The reported plan to give Mr. Roose- velt the powers of a dictator with the Constitution the limit, shows that as a Nation we are slowly coming to realize government by the people has serious drawbacks and defects at times, and only a dictatorship such as contemplat- ed will bring the bark of state into the channels of democracy where it prop- erly belongs. Paradoxical as it may seem. In the abstract a dictatorship has much to be said against it, but as a matter of practical expediency a dic- tator in this country, elected by the people, is something different from the usually accepted type of individual who comes into power by intrigue or vio- fence and proceeds to impose his will upon a helpless or impotent people. Assuming Mr. Roosevelt is given all the power he is reported to desire, his actions for the next two years at least will be well worth watching. The re- action on the country as a whole will also furnish much material for future use, especially at election time. If Mr. Roosevelt is determined, once he is given the power to reduce Govern- mental costs at least 25 per cent., re- gardless of the possibility he may be defeated at the polls four years hence, because of the wide discontent created by disappointed politicans. It is a fore- gone conclusion our Federal Govern- ment is in for such a remodeling that our conception of business methods in Washington will need a complete and thorough overhauling to square itself with the new order of things. Prob- ably Mr. Roosevelt’s ideas may be dif- ficult to put into effect, but his courage to tackle mental costs prove he is no weakling the problems of Govern- or afraid to take any consequences that are sure to follow his political foot- steps as President. In Congress we have a number of individuals who oppose this plan, for various reasons, mostly selfish or per- sonal. Certain members have an idea their presence is absolutely necessary in Washington if anything is to be done to balance the budget and reduce taxes. In their own estimation _they are in- dispensable and without them Con- gress can do nothing. No one save such individuals take such men seri- ously. It has long been known Con- gress is unable to agree, even with itself. Partisanship and _ sectionalism have been on a rampage during the present lame duck session. Jealousy between groups and cliques has almost obliterated all semblance of legislation and unless a change takes place with the arrival of the new administration March 4, Congress will be deadlocked within a short time and needed laws for agriculture, banking and unemploy- ment will remain untouched. A dictatorship in this country will, no doubt, be looked upon with more or less misgivings. Our history as a Gov- ernment, figuratively speaking, shows we are only now coming out of our swaddling clothes. As a Nation we are still in the ranks of toddling tots and we have as yet to go through a siege of the mumps, measles, scarlet fever, chicken pox and all other ail- ments to which infants are subject before finally reaching maturity. When we look back at the history of other what they have Nations and consider had to contend with in the past thou- sand should con- gratulate ourselves upon the years or more, we achieve- ment of arriving at the where a Dictator is necessary without having stage violence for it. lt Me. becomes a tO FESOFt fo dictator in fact as well as in name, it will probably be the first Roosevelt time in the history of the world during peace time that a legisla- tive body such as Congress has volun- tarily abdicated its powers and admit- ted its inability to make laws and stabilize the Nation’s budget. Perhaps after all the lesson we learn from this will be well worth the price. In any event no one will feel Con- gress does step aside for the time being sorry tf and permit the exponent of the new deal to show the stuff he is made of. The Nation a capable dictator more than it needs a clumsy and mud- AC. Martian. ——_>+<-___ Relationship of Criminal To Society. The professional needs dled Congress. criminal leads a very peculiar life. He has isolated him- self from society long before he goes to prison; he has insulated his emotions and his own thoughts. own He is at war with society. Suspicion, fear, hatred, danger and desperation and doggedness are ever present in his life. To the community, the criminal is aggresive. To himself, his life one of defense. Che successful criminal—that is, the one who has been most successful in his depredations—is looked on by the rest of the group as “quite a fellow.” In the litlte world of crime he is re- spected and admired because he has succeeded in defeating their common enemy—society. For years, have sought an answer to the enigma of the criminal. criminologists Their writings run from those of Lombroso, who explained crime as an inborn tendency, to Tarde, who de- fines the criminal as purely a social product. But one thing all have now agreed upon. That is, that the criminal must be studied from the standpoint of in- dividuality and his failure to participate in the normal and wholesale way in our society, of which the basis is the sanc- tity of person and property and the duty of every individual to compete fairly. Dr. Frederic J. - Five New Readers of the Tradesman. Farnell. The following new subscribers have been received during the past week: H. }. Hugh Ej. Parr, Fred H. Thomas Palmer, Greenville, Unger, Romulus, Lansing. Thomkins, Kalkaska. White, Holland. AO Qe Serve your organization and your organization will serve you. TR pe You can’t make foot prints*in the sands of time sitting down. February 22, 1933 18 MICHIGAN TRADESMAN DRUGS Michigan Board of Pharmacy. President—J. W. Howard Hurd. Flint. Vice-Pres.—Duncan Weaver. Fennville. Director—E. J. Parr, Big Rapids. is the official standardized preparation. able to convince their visitor that the : S Ran cneh a eo For use in certain diseased conditions ™easurably great? Do not the pages bottle contained the usual “mine run” are held each year, one in Detroit, one in - : f i i f : a S 4 the Upper Peninsula and one at Ferris it may be desirable to lessen the pro- of our pharmacopoeia illustrate that product of a herd of Guernsey cattle ; from the Lyon and Son dairy farm, '€ Institute, Big Rapids. The Michigan Board of Pharmacy will hold its February examination at the Detroit Institute of Technology begin- ning Feb. 21. Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Ready To Relinquish Errors of Previ- ous Authority. My view of this subject, as voiced than fifty years ago, is to-day strongly entrenched than ever before—to the effect that our vege- table remedies demand careful and in- dividual study. This study should be- gin with the live plant, for these plant substances as prepared by Nature and when considered as more more Nature’s purposes, remedial agents, are exceedingly com- plicated and crude. The question arises— ‘What does this study of drugs demand from him who enters the field?” I would answer, “Liberation of thought, the casting aside of prejudice, the attempt to es- cape from ruts that enslave ideas, and in being prepared to discover that much which we believe without a ques- tion, to be true, may be based on false views and erroneous conclusions. In tion with therapeutical observation, just cannot get away.” manne other words, the study of facts as facts often extending over a long period of Referring back to the California - appear, may be a study of mental re- time. The expense and labor required gota aay and the state from Pure Pac Products and flections, and not of objects. The in the study of a single drug is often area pee ere ae Acme Cotton goods are student in this field must be ever ready enormous. This is, of course, true of told of the quantity of milk consumed some of my lines to relinquish the errors of previous any branch of science or the arts where in his city and furnished from a : authority, even though that authority persistent thought and labor have, radius of ninety miles. An_ editor JOSEPH P. WENZEL be one’s own self. To go a step further. A phase of my experience has been that a drug constituent may be useful in one ail ment and harmful in another. Yet it may require a lifetime of experimenta- tion and the expenditure of a small fortune to determine just where it is useful, and where objectionable. I have also learned that a proximate principle may be physiologically active, may even be the conspicuous physio- logical constituent of a drug as that drug has been studied, and yet in some particular direction in which physicians desire to use a preparation of the drug, that very constituent may be harmful. It may cover and mask other consti- tuents that, were this one dominating principle lessened in amount or ab- stracted entirely, yield a remedy in- valuable for affections that could never be reached while that over-topping, ob- jectionable constituent is present. For example—who could ever establish the therapeutic value of codeine in opium in the presence of the drug’s natural content of morphine? Or of brucine in nux vomica, in presence of its content of strychnine? For this reason, while assay processes can determine whether an official prep- aration is a fair representative of a drug, as concerns some one chemically active or poisonous constituent, or a mixture of constituents, such a process may not determine the value of an un- official preparation which is more valu- able in therapy in a limited field than portion of a dominating constituent, or even to eliminate it altogether, as some physicians have discovered. Thus, official podophyllum yield a certain amount of podophyllum (3 per cent.) which is the active (drastic) cathartic principle of that drug. But for the alternative ef- fect of podophyllum, according to Professor John M. Scudder recorded more than fifty years ago, the resin of podophyllum is not only useless but objectionable. Read Professor John King’s experience in the discovery of resin of podophyllum. This one ex- ample which could be fortified by many others illustrates how it is that a study of drugs in connection with particular symptoms of disease, shows that for certain purposes it is not only desirable to balance, (perahps un- balance is a better word) the natural constituents of a drug, but to accept that when some dominant chemically- active principle is removed, the re- maining principles may be found to possess a therapeutic value that could administrating should resin of never be obtained by the crude percolate or tincture. But to determine just how to pro- duce such a balanced preparation, and to eliminate the objectionable con- stituents from their useful associates, requires years of close work in connec- often unexpectedly, finally produced results of great value to mankind. Such expermentation takes time and money, as all pharmacists discover. It requires patience and brings constant disappointments. Experiments must be run in systematic parallels, many being carried on simultaneously, else the experimenter would have to live a thousand years to complete the study of but a few drugs. As an example, let us mention Lobelia, introduced over a hundred years ago, yet by physicians qualified in the uses of vegetable remedies Lo- belia is considered (accepted) as the most serviceable North American veg- etable remedy. Never do J start on a journey without my favorite prepara- tion of Lobelia in my traveling bag. Were it not for Lobelia, in my opinion my life would thave passed out in childhood. Personal researches and their attend- ing dsappointments and services, final- ly lead the searcher to comprehend how insignificant is so-called “author- ity” in the face of the great unknown. Hie is led to respect authority for the very helpful errors of authority. To have charity for the enthusiastic self- confident men who step into this great field with magnified opinions of themselves as ‘they lean on “author- ity.” Seemingly unaware are they (as the astronomer begins to comprehend) surrounded by great untouched fields imagination scarcely ventures to enter. Is not the miicroscope’s infinitely- little (so far as man is concerned) just as marvelous as the astronomer’s im- excepting mathematical ‘tables every decade brushes out much that was official in the preceding revision? And even in mathematical directions, have we mot had revisions? Has not the table on alcohol, established personal- ly by that great authority, Dr. Squibb, been roughly touched in some direc- tions? What thas become of Profes- sor Clark’s Atoms and Molecules? This study of galencial drugs is a mighty work. A person infected with a pharmaceutical hobby (to which charge I plead guilty) can seldom hold to that hobby and work it conscien- tiously, unless that hobby be one based on the thought that man is very small and the field about him infinitely great. John Uri Lloyd. +> —___. When on Your Way, See Onaway. Onaway, Feb. 21—Now comes a letter from Alva Cruzen, 1742 W. Vernon avenue, Los Angeles, Calif., addressed to John L. Wright, Ona- way, Mich., just across the street from Squire Signal. Just as though Jack and his place of business were that hard to find. When Uncle Sam was trying to select a favorable location for the postoffice he looked Jack up and immediately placed the office on his side of the street. Wise choice. Then again, A. S. Miles and his dear fireside companion who travels with him driving from Benton Harbor make it a point to stop over with Mr. and Mrs. Wright, “it is so homey, we from one of our adjoining counties visiting a friend in Onaway when en- tering the house picked up a bottle of milk from the porch and carried it into the house with him, saying, ‘““You are rather extravagant buying cream in quart bottles.” The hostess was hardly nine miles distant. Price eight cents per quart. By emptying the contents possibly a little milk might be found in the bottom of the bottle. Such is the reputation of Onaway products and the little city of 1500 inhabitants sup- ports seven cream stations in order to dispose of the surplus over consump- tion. I have often wondered what kind of a gathering it would make to hold a convention composed of all the con- tributors to the Michigan Tradesman, E A. Stowe acting as general chair- man, of course. In a get-together of this kind someone would know some- one else that we know or had known and finally we would soon all know each other, never to be forgotten. We night start first at the Soo with the roll call and at the response of “here” from William G. Tapert cover Michi- gan first. And during the proceedings after convening each member would bring forth the name of someone whom we might all know. Then the fun would commence with the relating of reminiscences. Just as an example, how many remember Sam Westgate, always loaded with good stories and practical jokes? Here is one he pulled off while he was general manager of the Onaway Telephone Co. some twenty-eight years ago. While on night duty and alone—to break the 2, % <) Send for my price list and learn how I can save you Ypsilanti, Michigan Grand Rapids OPRING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Electric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Wacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, Easter Egg Dyes, Easter and Mother’s Day Cards, and thousands of other new and staple items. All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. Cameras, Michigan 1a February 22, 1933 MICHIGAN TRADESMAN 19 monotony of the long hours one very have ‘them here with all of our banks W cold winetr night, Sam just had to im good financial condition. HOLESALE DRUG PRICE CURRENT “spring one’ and that was all there Clarence W. Tapert, of the Tapert was to it, so he gave me a ring, dis- Specialty Co., left Sunday for Chicago ae quoted are nominal, based on market the day of issue. turbing my sound sleep. “What is the to attend the confectioners’ convention. cid Guus Hemlock. Buth 1 1h6@2 46 big idea, getting a fellow out of bed He will also stop over at Milwaukee Acetic, No. - lb. 06 @ 10 Aloes, Barbadoes, Heml’k Com., lb. 1 00@1 25 this time of night?” “Listen in, I am en route, Boric, Powd., or = called, lb.gourds@ 60 Juniper Ber., lb. 3 00@3 20 going to get Bunker on the line.” Announcement was made last week Xtal, lb. -—— 08%@ 20 Powd., lb. -- 35 @ 45 Junip’r Wd, Ib. 1 500@1 75 ( Bunker was a camp foreman about of planss for the re-opening of the re- oo. = S = oe @ 3 yn oe a i net a thirty miles distant out in the wilder- organized : Menominee River Sugar Muriatic, Com’l., Powd., lb. a @ 80 Lemon, Ib. ___ 2 25@2 80 ness and, of course, retired early) “Is Co. next fall. The factory will em- i 03%@ 8 oe first, Ib. @ 40 seated true, ozs. @1 50 this vou, Mr. Bunker?” “Yes,” llv rg hie oe c INFEric. Ib.) 2. @ 5 Arabic, sec Ib. @ 30 Mustard. art.. ozs. G 42h cats a a a. ANT ae ploy ane 300 aa oe : Gade, hr. ______ 15 @ 25 Arabic, sorts,lb. 15 @ 25 Orange, Sw., Ib. 4 00@4 25 came the arse answer. ell, this e plant was made possible through — syiphuric, Ib. _- 03% @ 10 Arabic, Gran. lb. @ 35 Origanum, art, is ‘the telephone inspector and being pooling of funds with Southern Mich- Tartaric, lb. --_- @ 45 Arabic, P’d, Ib. 25 @ 35 Ib. 1 00@1 20 behind with my work and having to igan beet growers who are to have a Alcohol Asafoetida, Ib... 50@ 60 Pennyroyal, Ib. 3 25@3 50 leave early in the morning, I want to large interest in ‘the plant. Depsturce. No. 5, ‘ Se Po., Ib. < a Peppermint, Ib. 3 — 75 test your telephone. Holler _hello Few people seem inclined to profit a. yor er Pa pe Guaiac, Powd._ @ 70 Rose, Geran., ozs. oder a please.” The answer was not a friendly from the experience of others. They Wood, Gal. __.. 50 @ 60 Kino, Ib. -___- @ 90 Rosemary tone, “Hello!” “Louder please.” H-e-l- want only personal experience, which ali. Potash, vse a powd., Ib. qa moh Ib... 1 00@1 50 l-o!” But it was a long and severe test, iis often quite costly. Rump, tb. 2) @ 13 Wecrk oe : a 7 1 — 8 00@8 6 while poor Bunker stood on first one The Canteen, doing business at 512- | Powd. or Gra., Ib. 05% @ 13 Shellac, Orange, Win. 4 50@4 poe foot and then the other on the cold 514 Ashmun street, is branching out, Ammonia Ib, -----_-____ 15 @ 25 Sassafras, camp floor. A few snickers from the opening the second Canteen about Sate leat Ib. pe = a Ib. -- 15 @ 25 Gee Ib. ---_ 2 00@2 25 listener gave the joke away and then March 1 at 518 Ashmun street, in the 3-3” jp, "7 05%@ 13 ‘iene: aan 30 @ 45 Sa in ene o Bunker cut loose. That stream of ‘building recently occupied by Vaher Carbonate, Ib.__ 20 25 Tragacanth, _ " Tansy Th. = sees Ga language, which only a lumber jack & Somes Electric Co. All new mod- Prepay ae » x S - Bi a Fics 1 75@zZ 00 ne Red, Ib. 11 15@1 70 pe ae , z as Bec a -,_ Muriate, Gra., Ib. fo. 2, Ibs. ___. 150@1 75 Thyme, Whi., lb. 1 25@1 8 can produce, unless it is a sailor, burn ern equipment and fixtures will be in Maisie Po. le ie @ 2% faa tae ap Witenes 5@1 80 ed the wires for some minutes. He — stalled. This will give the progressive Acdanic He ™ Leaf, true, lb. 5 40@6 00 threatened vengeance in its worst form proprietors, Ray Fowler and John pouna _....... 0 @ 20 Pound " sa 25 @ 40 Birch, 1b. "____ 2 75@3 20 and it would require another full chap- Smith, another up-to-date meat mar- oo. Balsams _ Hops . syn. -_______ 75@1 20 ter to relate it, for it really was deliv- ket and grocery store, with a new ph ag are 1 3 preg - 4s Loose, Pressed won eee que. Se ered, with interest added some time electric refrigeration system, for which fir’ Oreg. Ib... 50@1 00 12+. -------------- @ Oik bre ibe de ok later. But those were the days when they may feel justly ‘proud: Mr Peru ip = | | 170@2 20 ,, Hydrogen Peroxide Castor, at Oe ieee ne everything went. We never nurse a Smith will take charge of the new pon Ib. 1 50@1 8 hb ee a oot 00 Cocoanut, Ib. __ 22% @ 35 grudge except in a friendly way and store, while Mr. Fowler will continue @anaia Barks % Lb. gross 10 o0G10 a Cod Liver, Nor- such jokes only have a tendency to at the old location. This is another Ordinary, th. 26 @ 20 Indigo St can coat 50 cement long time friendship. If you case of ‘‘Nothing succeeds like suc- Ordin., Po., Ib. 20 @ 25 Madras, Ib. ___. 2 00@2 25 Lard, ex., gal. 1 saa rs meet Sam you might ask him the de-_ cess.” Fowler and Smith are both Saigon, Ib. _- @ 4 | Insect Powder Lard, No. 1, gal. 1 25@1 40 tails, Squire Signal. young men and have built up a thriv- a Fo. 1b 50 @ 60 Fute, ib —-_ 25 @ 35 Linseed, ae gal. 683@ 78 ; : : eecd Hail’ Gal cna a ing business by hard work and selling Elm. a ak _ = Pe ae a 1 . Neatstoot, il, gal. 66@ 81 Items From the Cloverland of Michi- ‘duality goods at right prices. : Elm, G'd, Ib... 40 @ 45 Powd. & Gran. 25 @ 35 extra, gal. -___ 80@1 25 gan. The Northwestern Leather Co. is sassafras (P’dlb. 45) @ 35 Licorice eee : speeding up its output, increasing its Soaptree, cut, lb 15 @ 25 Ext i wytlaga, gal. 2 50@3 00 Sault Ste. Marie, Feb. 2\— The first ae pack ae "4 000 to 5,000 Bee ee Soaptree, Po., Ib. 25 @ 30 Rts oe 50 @2 00 a Pure, fal = Y 00@5 00 nice weather in the past few weeks Jy, payroll now comprises 607 finds Berries Lozenges, Ib. __ 40 @ 50 a gal. ____ 1 25@1 50 reached us last Wednesday, when the lt ie veporte of this wetuce adich teh Cubeb, Ib. -_- @ 7 Wafers, (24s) box @150 ‘pay ot gal. -- ao 90 thermometer reached above the zero a 7 I Cubeb, Po., Ib. @ 380 Leaves Whale, gal ___ ~~ 2 Be ea ced aa forget depression, Juniper, lb. —__.. 10 @ 2 Buchu. Ib, short @ 60 - gal. ___ = @2. 00 aaa d pen . oe ee ve b Robt. Cowen, member of the firm Blue Vitriol Buchu, lb., long. @ Gua: ea ae i ‘ CTV “ee iF f ‘iD- c - is fc > zt ’ : I i bee » “a z ok Ler 8 ea of Cowen & Hunt, left last week on a Pound -------_-- “ee 2 a. ee Om i7 50@20 00 ee oy oe eee ee buying trip 'to Chicago. He expects to Borax ae ulk, lb. 25 W 3U Powder, ozs., $1.40: to lose the army planes which were felukn fis weck. Pd or Xtal, lb. 06 @ 13 age, loose ib 17 50@ @20 00 giving test demonstrations during the ; Wain, @ taet Brimstone ae ee Ib @ 40 Gran., ozs., $1.40; - week. There were numerous types of Pee ene as i Pound -—~--—- @ 10 sage, P’d & Grd. @ 33 - 17 50@20 00 planes, using various equipment as well A Business Man’s Philosophy. Paina Camphor = __—sovenna, a Paraffine as different grades of gasoline and oil. Wl : t ee — . = = Alexandria, Ib.50 @ 60 ound 2 06%@ 15 Th 1 left Tedac § D hen I see the London Times I al- Cantharides Tinnevella, lb.20 @ 30 Papper © Plates Mit of balamiay Hr 1U- ways read the advertisement of Self- Russian, Powd. -- @3 50 Powd., lb. -.25 @ 35 Black, grd., 30 @ 40 luth where the temperature was colder, i : a Chinese, Powd. @i25 Uva Urst ib = 26 @ 35 Red. gerd, Ib 42 @ 6&5 on Thursday afternoon and the next ridge & Co., Ltd. the big department Chalk Uva Ursi, P'd, lb. @ 30 White, grd., Ib, 35 @ 45 day was given over in part to news store. This advertisement is written in Crayons, 7 Lime Dauner Burgundy reel cameramen who took pictures of the form of an editorial. ee oe 00 Chloride, ie - ai z Petrolatt ale ' ' : ee ; a w 5 : Aes > . ’ s » az. WwW 49 r atum De Dees 6 ewes ar ae a The title of one article was “Size and French Powder, Lycopodium Amber, Plain,lb. 12 @ 17 infantry movement and planes. An aia’ ce Come. 1b 03% 16. Pound 2 35 @ 40 Amber, Carb.,lb. 14 @ 19 airplane attack on a moving troop of ilear = and in it the author answered Precipitated, Ib. 12 15 Magnesia Cream Whi., lb. 17 @ 22 infantry was filmed. the criticism, often heard, that big Prepared, lb. -- 14 @ 16 Carb.. 36s, Ib. _= en WF White, lb. 20 @ 25 Cour = ; fF ae Lae White, lump, Ib. 08 @ 10 Carb., 1/16s, Ib. @ 32 Snow White, lb. 22 @ 27 eorge Graves, proprietor of the companies tend to neglect service. Capsicum Carb., P’wd., lb. 15 @ 25 Plaster Paris Dental hs f A ieee : : Oss +, Ib. e a Log Cabin, at Hessel Corners, on for- It ig a matter of attitude, mot of Pods, lb. -__- 60 @ 70 Oxide, Hea., lb. @ wm Ares @5 50 mer Route U § 2, deplores that the qoute chs Selitiiee A one Powder, lb. ___. 62 @ E5 Oxide, light, Ib. 644 sa hm 03%@ 08 completion of the new through high- > oe Be. : Cloves Menthol Potassa way from St. Ignace to the Sault cuts man shop with one customer can be Whole, lb. ----- a @ 6 Pound | 5 12@5 60 Shain = ks,lb. 55 @ 88 off the traffic at Hessel and Cedarville devoid of the spirit of personal service. Powdered, Ib. -- 30 @ 40 ae Mercury _ poh RET Gs unless travelers are headed for the When a big business forgets service, Ounce coca tT 43g 13 60 a rere Gt % Acetate, th a @ 9% sland ee i a Les Cheneaux Islands. Mr. Graves the trouble is not size but self-satisfac- Co Canes Gis G4 atte pole I Ge realizes this loss in traffic and spent ,. a ; : ! Mtal Ib 034@ 10 %e 0 @12 96 Ee a Ib. 15 @ 25 the past two months in Lower Mich- tion. The big firm thinks it has ar- Powdered, lb. __ = @ 15 a, 6 aed bh . 8 @ & igan, looking around for a more ‘fived and can slacken its efforts. It : Cream Tartar Bulk, Powd., cae Ib. 30 @ 35 favorable location. We are told that does not want to climb, so it kicks ee ee . “ at - a @ o Xtal, Ib, _.17 @ 23 he has decided to locate at Rochester, away the ladder a 3 Cuttlebone No. 1, lb. ~~-— 35 @ 3a powd., lb. __.17 @ 23 where he purchased the Merchants a oe ; Se ~ Maphthatine tt ee = : : This company is big because big- Dextrine Balls, Wb: --- 2 06%@ 15 Iodide, lb. _- 3 64 @3 cafe. Whether he will continue the Log : f : Yellow Corn, lb. 06%@ 1: 4Flake, Ib. ____ 05%@ 15 Permanganate, 1b. aaeae Cabin during the next season has not €Ss !8 necessary to the highest effi- White Corn, Ib. 07 @ 1 Nutmeg Prussiate, as yet been announced. ciency in a line which we have chosen Extract Pound) @ 40 it Fen 80 @ 90 After Feb. 19 mail wll come by the for ourselves. But it has not declined ee a @1 82 eau nae rae @ 50 Gana e« Ty; ced ave me ” . be] 4s i ips Nib lao ogee e. agai 3 St. one hair’s breadth from the standard Licorice, P’d, lb. 50 @ 60 Pouna ces diapaa @ 2» ound ______ 15 @ 20 gnace to the Sault. This will bring 5 ¢ personal service with which it be- Flower Powdered, 1b... 15 @ 25 FoWd-, lb. -___ 25 @ 30 the mail below the Straits into the ee Ure te Arnica, Ib: = 75 @ 8h Oil Essential Quinine Sault twenty-four hours earlier than 84": Nor is it likely to. We regard Chamomile, Aluond 5 OZ ¢ans.. ozs. @ 57 by traim. personal service and the spirit of per- cen. Ag -- 3. @ = Bit, true, ozs. @ 50 5, Sal i 1 : ’ ._ = i ar “DS The old timers met the problem of sonal service as a soldier is taught to Saffron, S ee oe \ —. Z aa -—- %4@ 10 cold winters by growing full beards, but — guard his rifle, the thing he must never American, lb. 35 @ 40 Sw't, Art., Ibs. 1 00@1 25 Lump, Ib. -___ 03 10 we are not offering that as a sugges- : Spanish, ozs. @1 25 Amber, crude, lb. 75@1 00 Gran., Ib. ---. 08%@ 10 a lose, never part with, never allow to Formaldehyde, Bulk Amber, rect., lb. 1 10@1 75 Nitre, For two hours on Tuesday morning become stained with rust. FUG =a = @ © Anise. Ib. 1 00@1 40 Xtal or Powd. 10 @ 22 : : a ‘ Ss _ Fuller’s Earth Hee i 4 Gran., Ib. ---. 09 @ 20 our focal banks remained with open And we abhor self-satisfaction. Powder, Ib. ---- 05 @ 10 Bergamot, lb. _- Rochelle. lb. __ 18 @ 30 doors, but see to accept or pay Selfridge & Co., founded by an Gelatin Cajeput, Ib. Seda, Ih 02%@ 08 out mon ntil the offi 2 ue : x Caraway S’d, Ib. : Sod an eee ee ocaiancalkgtad American, has become a notable Brit- Pound ----- aS a @ © Gassia, USP. tb. aU hCG 10 ce Lesa. ag Sly acelin c. i Cedar Leaf, lb. Bicarbonat determined, the advisability ot ae _ institution, and one reason for this Brok., Bro., Ib. 20 @ 30 cnt Hee ) ee ey * ae - forming with the desires of the gov- as been its willingness to be so out- > a ve ae - Coml ih Hyposulphite, 1b. 05 @ 10 . . . . . '. ‘ > ernor, as expressed in ‘his proclama- spoken. The English are supposed to White G'd., lb. 25 @ 35 Poibabescon Em 1 75@2 25 nue ee 8 ty, +. nai ¢ 5 * yas J 7S, ieee ey 759@2 25 i I , 3 Peres cts at Sot eg c be close-mouthed, but Selfridge has a AXX light, @ 4 Croton, Ibs. -__ 8 00@8 25 Xtal. Ib. ___. 07 @ 12 open up ror busimess in Tull. surely found tha ts i : ID. -<-=------ g @€uheb, Vb. = 4 25@4 80 Dry, Powd., lb. 121 2 is comforting to see business going on ar that they, like every one else, Ribbon —------- 42%@ 50 frigeron, Ib. _. 2 70@3 35 Silicate, Sol.,gal. 10° 50 as usual and we appreciate living in W! isten to good sense, clearly ex- Glycerine pe pene, Ib. -. ue s : Turpentine the North, where conditions as we pressed. William Feather. Found 1444%@ 35 Se a . Gallons _ 54 @ 69 MICHIGAN GROCERY PRICE CURRENT The pric:s quoted in this department are not cut prices. They are regular quotations such as jobbers should receive for standard goods. Because of present day uncertainties, sharp buyers who are in good credit may sometimes be able to induce the jobber to shade some of the quotations, but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or under force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. ADVANCED Green Split Peas DECLINED K C Baking Powder Pork and Pork Lard Beans Wilson’s Oleo = AMMONIA Parsons, 32 oz. __._-_ 3 35 Parsons. 109 oz. ______ 2 10 Parsons. & nz. ______ 4 RA Little Bo Peep, med. 1 35 Little Bo Peep, lge. 2 25 Quaker, 32 oy — 2 10 APPLE BUTTER Quaker, 12-38 oz., doz. 2 00 Musselman, 12-38 oz. BOR 2 00 BAKING POWDERS Koval. 2 oz., doz. ___ 95 toyval, 4 oz., doz. ____ 1 80 Royal, 6 oz., doz| _.__ 2 45 Royal, 12 oz., doz. ___.. 4 85 Royal, 2% lbs.. doz... 13 75 Royal, 5 ibs.. doz.____ 24 50 DAALY 252 5G 250 KC, 10c size, 4 doz. -_ 3 40 Ki t5e size, 2 doz. __ 2 65 BS, 25c size, 2 doz. -_ 4 4% Kas, 5 ib. size, 1 doz. 6 00 KC, 10 lb. size, % doz. 5 75 BLEACHER CLEANSER Clorox, 16 oZ., 24s _. 3 25 Clorox, 22 oz.. 125 __ Z 2a LAzzie, 16 oz.. 12rn _... 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue. 18s. per cs. 1 35 BEANS and PEAS 100 lb. bag Chili Beans 5 00 Dry Lima Beans 100 lb. 6 25 White H’'d P. Beans 2 50 Split Peas, Yell., 60 lb. 3 95 Split Peas, Gr’n 60 lb. 4 75 icotch Peas, 100 Ib. -_ 6 40 BURNERS Queen Ann, No. 1 -. 115 Queen Ann, No. 2 __ 1 25 White Flame. No. 1 and 2, doz. BOTTLE CAPS Dbl. Lacquor. 1 gross pkg., per gross —_____ 13 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136 85 Corn Flakes, No. 124 85 Pen. No: 228 2. 00 Pan, No: cep 00 Krumbles, No. 412 ___ 1 35 Bran Flakes, No. 624 80 Bran Flakes, No. 602 Rice Krispies, 6 oz. -- Rice Krispies., 1 oz. -- All Bran. 16 oz. All Bran, 10 oz All Bran. % 02. Kaffe Hag. 6 1-lb. cans 2 Whole Wheat Fla., 24 1 90 me DO et a bow to n Post Brands Grapenut Flakes, 24s Grape-Nuts. 24s ----— Grape-Nuts. 50 Instant Postum, No. 8 Instant Postum, No. 10 4 50 Postum Cereal. No. 0 25 Post Toasties, 36s -- 85 Post Toasties. 24s -- ss) Post Bran, PBF 24 —-- Post Bran PBF 36 -- Bo 19 po Pg PS & CT 9 J o Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6_. 8 00 White Swan Par., No.6 8 50 BROOMS ‘ Leader, 4 sewed ---- 3 45 Quaker, 5 sewed -_-- 6 25 Warehouse _._________ 5 09 Rese 2 75 Winner, 5 Sewed ---- 3 10 Whisk, No. 3 ____-_- 2 25 BRUSHES Scrub Solid Back, 8 in. —-..- 1 50 Solid Back. 1 in. -... 1 (5 Pointed Ends ------- 1 2 Stove Shaker 2. 1 80 Ne 60 ee 2 00 Peemerss 2 2 60 Shoe No. 4-0) 2 2 2 No. 2-0) 22 3 00 BUTTER COLOR Dandelion = 2 85 CANDLES Blectric Light, 40 Ibs. 12.1 Plumber, 40 lbs. ---- 12.8 Paraffine, 6s -------- 1i% Paraffine, 12s -------- lite Wiking oo 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No 2) 4°75 Blackberries Pride of Michigan ---- 2 55 Cherries Mich. red, No. 10 -_-. 5 00 Pride of Mich., No. 2 2 60 Marcellus Red ____-- 2 10 Special Pie 2.222 a 35 Whole White ---.----- 2 3c Gooseberries No. 19 50 a Pride of Mich. No. 2% 2 25 Black Raspberries No. 2 2 Pride of Mich. No. 2_. 2 45 _— Raspberries NS. 20 25 Ne, to foe 2 00 Marcelius, No. 2 _._. 2 35 Pride of Mich. No. _. 2 90 Strawberries NG. 2 3 00 J 1 20 Marcellus. No. 2 _.. 1°80 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Chowder, No. 2_ 2 75 Clams, Steamed. No. 1 2 75 Clams, Minced, No. % 2 40 Finnan Haddie, 10 oz. 3 30 Clam Bouillon. 7 oz.__ 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small -_ 1 35 Cod Fish Cake. 10 oz. 1 55 Cove Oysters, 5 oz. -_ 1 45 Lobster, No. 14. Star 2 00 Shrimp, 1, wet 14 Sard’s, % Oil, Key —_ 4 25 Sardines, % Oil, k'less 3 35 Salmon, Red Alaska_. 1 90 Saimon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 20 Sardines, Im. %, ea. 6@16 Sardines, Im., %, ea. 25 Sardines, Cal. ________ 110 Tuna, % Van Camps, Gon: ee a Tuna, %s, Van Camps, Gee, 2 35 Tuna, ls, Van Camps. Moe. 60 Z. Tuna, %s, Chicken Sea. doz. CANNED MEAT bacon, Med. Beechnut Bacon, Lge. Beechnut seef, Lge. Beechnut 51 Beef, Med. Beechnut 07 Beef, No. 1, Corned __ 1 95 seef, No. 1, Roast __ 95 Beef, 2% oz., Qua., sli. Beef, 4 oz. Qua.. sli. Beefsteak & Onions, s. Chili Con Car, is Deviled Ham, %s ____ Deviled Ham. %s ____ Potted Beef, 4 oz. Potted Meat, 4 PDD DODO EEE DD oo no HE Ww or Libby 45 Potted Meat, % Libby 75 Potted Meat, % Qua. 55 Potted Ham, Gen. % 1 45 Vienna. Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf. Medium __ 2 25 Baked Beans Campbells, 48s ______ 30 Van Camp, Bean Hole, BUS 2 3 75 CANNED VEGETABLES Hart Brand Asparagus Natural No. 2 3 60 Tips & Cuts, No. 2 __ 2 $0 Tips & Cuts; 8 oz. — 1 35 Baked Beans 1 ib. Sauce, 36s, cs. __ 1 50 No. 2% Size, Doz. _. 90 No. 10 Sauce 3 60 Lima Beans Little coer No. 10 ¥ sod many. No. 22 Pride of Mion: No. 2. i 60 Marcellus, No. 10 -_-. 6 50 TRADESMAN ere Kidney Beans No. 20) 22 ee 3 15 No. 2 pet vk a aa 85 Rpt. 60 String Beans Little Dot, No. 2 —.. 2 26 Little Dot. No. 1 -... 1 80 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2-- 2 00 Choice, Whole, No. 2__ 1 70 Cut. No. 10 2 9 00 Put No. 2 2 1 60 Pride of Michigan —. 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 --.. 2 26 Littis Dot, No. 1°... 1 80 Little Quaker, No. 1_. 1 45 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 70 Choice, Whole, No. 1 1 35 Cut No. 2 9 00 Cut Noe 2 2 1 50 Pride of Mich., No. 2 1 25 Marcellus Cut, No. 10_ 6 50 Beets Extra Small, No. 2 -. 2 50 Fancy Small, No. 2 _. 2 00 Pride of Mich., No. 2% 2 00 Hart Cut, No. 10 --__ 5 00 Hart Cut No. 2 85 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2 --.. 90 Carrots Diced, No. 2 22 95 Diced, No, 10 2s 4 00 Corn Golden Ban., No. 2. 1 20 Golden Ban., No. 10 10 00 Little Quaker, No. 1. 90 Country Gen., No. 2. 1 20 Pride of Mich., No. 1 80 Marcellus, No. 2 -. 9% Fancy Crosby, No. 2_. 1 15 Whole Grain, 6 Ban- tam. No. 2 —-... | 1 45 Peas Little Dot, No. 2 —_. 2°25 Little Quaker. No. 10 11 25 Little Quaker, No. 2_- 2 la Sifted E. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Belle of Hart, No. 2__ 1 75 Pride of Mich., No. 2__ 1 45 Marcel., Sw. W. No. 2 1 55 Marcel., E. June. No. 2 1 30 Marcel.. E. Ju., No. 10 7 50 Pumpkin No. 10) 4 75 No. 2% 2222 1% Sauerkraut No. 10) 00 No: 2 1 35 No 2 2 1 05 Spinach No. 2% 25 Ne, 2. 1 80 Squash Boston, Noe: 3 2. 1 35 Succotash Golden Bantum. No. 2 2 10 art NG. Boo 1 80 Pride of Michigan —-. 1 65 Marcellus, No. 2 ---- 1 15 Tomatoes Ne, 10 22 5 25 No. 2% 2... 190 No. 2 - 2 Pride of Mich., No. 2% 1 35 Pride of Mich.. No. 2__ 1 10 Tomato Juice Hart, No. 10 2 75 CATSUP Sniders, 8 oz. —....... 20 Sniders, 14 oz. -___ — 1 8 CHILI SAUCE Sniders, 8 oz. Sniders, 14 oz. OYSTER COCKTAIL Sniders, 11 oz. 2 00 CHEESE Roguelort: 2 55 Wisconsin Daisy ----- 14% Wisconsin Twin —_____ 13% New York June -----.. 24 Sap Sago 2223020 40 rigk: 15 Michigan Flats -----.-. 14 Michigan Daisies ~-._-- 14 Wisconsin Longhorn -- 15 Imported Leyden ------ 23 1 lb. Limberger = .--..... 18 Imported Swiss -_------ 50 Kraft Pimento Loaf -- 21 Kraft American Loaf _. 19 Kraft ‘Griek Loat _-.__. 19 Kraft Swiss Loaf __---- 22 Kraft Old Eng. Loaf_. 32 Kraft, Pimento. % Ib. 1 50 Kraft, American, % lb. 1 50 Kraft. Brick, % lb. -. 1 50 Kraft. Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack --_- 66 Adams Dentyne -___--_ 65 Beeman’s Pepsin ~------ 66 Beecnhut Peppermint -- 66 Doublemint 66 Peppermint, Wrigleys -- 66 Spearmint, Wrigleys --. 66 Juicy Fruit =. 2 66 Wrigley’s P-K —-------- 66 Teamerry 2220 66 CHOCOLATE Baker. Prem., 6 lb. % 2 50 Baker, Pre.. 6 Ib. 3 oz. 2 55 CLOTHES LINE Riverside, 50 ft. 1 30 Cupples Cord -_------ 1 85 COFFEE ROASTED Lee & Cady 1 ib. Package Arrow rand 22. 23 Boston Breakfast —_-_ 23 Breakfast Cup —--_____ 21 oo pe ee 35 Be 19 a Se oe es 29 Morton House __------ 33 Nearow 2220000 2 26 Quaker 2. 29 McLaughlin’s Kept-Fresh M Largig se M Lagitings on, Coffee Extracts Frank’s 50 pkgs. Hummel’s 50, 1 Ib. CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Page, Tal 2 2 55 Page, Baby <..-- 1 43 Quaker, Tall, 10% oz. 2 75 Quaker, Baby, 4 doz. 2 75 Quaker, Gallon, % dz. 2 75 Carnation. Tall, 4 doz. 3 00 Carnation, Baby, 4 dz. 1 50 Oatman’s Dudee, Tall 2 50 Oatman’s D'dee, Baby 1 25 Pet Wa 3 00 Pet, Baby 4 dozen __ 1 50 Borden’s Tall, 4 doz. 3 00 Borden’s Baby, 4 doz. 1 5u ean igh OC NSPE SS EEA ART ASA EEA A a a February 22, 1933 CIGARS Hemt. Champions __ 38 50 Webster Cadillac -... 75 00 Webster Golden Wed. 75 00 Websterettes __._____ 38 50 Cincos : Garcia Grand Babies 38 50 Bradstreets — 3 La Palena Senators. 75 00 3 Oding 22) 8 50 R G Dun Boquet -__ 75 00 Perfect Garcia Subl. 95 00 Budwiser ..- 19 50 Dry Slitz Stogies -_ 20 v0 Tango Pantellas -_.. 12 Skylines > 18 60 Hampton Arms Jun’r 37 50 regen 2205 35 00 Rancho Corono _-__--- 35 00 Kenway 02 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten -_______ 14 SOARS r 09% French Creams ______ 11% Paris Creams ....._.. 12 eupiter ot 09 Fancy Mixture _..._ 14 Fancy Chocolate 5 Ib. boxes Bittersweets, Ass’ted 1 25 Nibble Sticks -____ ak BO Chocolate Nut Rolis — a4 laady Vernon —..___. Golden Klondikes ____ 1 7" Gum Drops Cases Jeliy Strings 14 Tip Top Jellies ~____ 09% Orange Slices —______ 09% Lozenges Pails A. A. Pep. Lozenges .. 13 A. A. Pink Lozenges -_ 13 A. A. Choc. Lozenges —-_ 13 Motto Hearts -......__ 1¢ Malted Milk Lozenges__ .y Hard Goods we Lemon Drops ------.-.- O. F. Horehound drops 2 1 Anise Squares - __.___ 3 Peanut Squares ______ 13 Cough Drops bxs. Smith Brees: 22. 3. 1 iad Buden’s 22260023 0 145 Vick’s, 40/10c —_... — 2 40 Specialties Italian Bon Bons -.--.. 16 Banquet Cream Mints_-. 1/7 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 0 500 Hconomic grade 20 10 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, speciai- ly printed front cover is furnished without chareze. CREAM OF TARTAR 6 lbl boxes 4 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15 N. Y. Fey., 14 oz. pkg. lt Apricots Evaporated, ae -- 10% Evaporated. Ex. Chol ne, 11 WANCY 8 12% Ex. Fancy Moorpack 15% Citron 101h.. Dex os 24 ~ or February 22, 1933 MICHIGAN TRADESMAN a Currants Packages, 11 oz. ------ 11% Margarine a ge ae CARDS HERRING ; attle Axe, per doz. 2 65 : I VAN WESTENBRUGGE BOMOGs, “Wer doz. wu. 2 5 Mixed, Kegs Am. Family, 100 box 5 60 TEA ‘ ° Oo, eR oe ee ee pp 2. ae . per doz. a2 2 80 Mixed, half bbls. -—--- oe ee 2 al, s, pitted 1 70 : . 8. ene Woe Naptha. 100 box - Japan + Imperial, 12s, Regular 1 30 Z sobase ieee bar g0 Flake White, 10 box 2 85 cn canna Babbitt’s, 2 doz. ---. 2 75 Milkers. bhis, ie a oe ee . ian --- ae p ‘ — 6 Noe i Nike " ; Peaches Fairy, 100 box 4 00 s —________ 32 wy Bvap., 098 Lake Herri pe a 144 box 8 25 3 age rin a, > | Fancy 10% FRESH MEATS “4 BL ie i 42 Pum. ao 2 25 noice Gunpowder ‘ Beet Tub Mackerel Secthiast, 146 box. & 70 ae 40 ; Top Steers & elt be ee ae aes oe Grandpa Tar. 50 sm. 2 10 ney -—-—----------_- 47 Saison: dover Sout ia a Se Heif. — 09 . Fancy fat 1 50 GrangPa, Ter oN toe 3 15 cot en —_ feces tie os ies — & Heif. -_ 08 Wiliams i ae ae i Pek Ceylon eee oes 24 . Steers & Heif. ~~ 07 White Fish Williams Mug. per a 42 ekoe, medium -----___ 41 Med. Fancy, 100 Ib. 13 00 bos Tone, s¢ --—- 315 ° Ss, ls. a : . > Wil Vet i i( ‘(a Norway _. 18 50 En Gucdaa ee — 1 nae pe ee 11 - eo Norway -_ 19 50 SPICES Congou. medium = “ . ulk -—---- Nut od ----------------- a Gf tas 1 40 Wh , onaou. Cioies aaa Thompson’s s’dless bik. ro Special Roll Soa G Been 03. -Bon unch -------_- 16 An ole Spices Cans aes 35@ 36 i eens seedless, ee 11 fp ed. 10 lb. boxes -_ 16 a ae ---- ST 7 —— “Se ‘ 02 HE 8 4 8 eaeen--------- TY, Cassia, Canton i Seeded, 15 oz. , : Lamb oe ee a @24 Gai me . MATCHES Spring Lamb"... 18 gin 1) Paste, dom won't Gaasia, Se pke.. doz @40 Medium “ Di ee . Paste, doz. eer, BIER a , pps ai 1a ek Me 18 BZ Gees act ae i ea ae an baa. 45 California Prunes Swan tah oe : A Pee o orange doz. oe : = or go 50 es = bcs es Dinetond, No. 6 ? o a. 139 Nutmegs, 105-110 __- eye oe oat llmlmlmlmUmUCUmU a. GOe 99 Pepper, Black 2 a - TWINE — 25 lb. boxes.__@06 eu Mutton a » Black -------- @23 ces. 3 ply cone _ a cOmen - boxes__@06% Red Safety Matches Medium Beton rae Canaan er 04% s om ¢ Oy ee es Zi soese, 35 > coe | See eS oe oe in ae UU ps fie eo > 30@ 40. 25 Ib. So ignal Light, 5 gro. cs 4 40 a-----------——-—- 02 Bree Ger cane ——- | 30 Aj! ieuiae oo in Bulk VINEGAR . . se i - ama ( " 30@30, 25 Ib. boxes. ae Black Silk ae 130 Cloves, Waaithae . cn O. B. Grand Rapids 18@24, 25 lb. boxes__@14%4 bala siad Pork Bameckne Paste. Pay , a Cassia Cantos ---- @: 4 was be Grain 22 : 401n, oe ameli feiiite ccs Gea = ae ne, cos ees PRORUERS Somacs [2 ee oe Ginger, Corkin -.---- mis White Wine, ‘Sorat 3 » ¥ U4. ~—-—--— 2 00 Shoulders ee > Radium, hi . M ss Pos ee @it o Hominy Spagret, 9 of, = 2e0 Gonreriba RE get dom 5-130 Pepper, Black -——-———- ots | Pearl. 100 Ib. sacks 3 Des N roni, 9 oz. 200 Neck bones ----- 03 654 Stove Enam mm £6 gas @19 : WICKING . -. 3 50 Ree SS 6 oz. -. 2 00 Trimmings __...____- 05 Vulcanol, No — 286 pan ee Bs oe @23 No. 9, ver gross Pee ba tell Stovell. par dos. gain ot Te mo, Ne. 4, ver gruss ______ 3u Egg Alphabets, 6 oz.__ 2 00 : ie ea 3 00 et gi Cares . gon NG 4. wet aces 7 * Bulk Guede PROVISIONS apc‘ka, Spanish ._._ @30 picid ver xross sen 3 es eS ciear Backs 10 ob —— Hocnester, N62 dow _ 10 Ibs. _. 12 a NUTS—Whole ar eat Ge “ee < en oo Rapids Seasoni Kochester, No. 3, =. ou Brasil, > Hagia en ToT Colonial 26- oe -——_ 95 Chili Powder Oe oa . Rayo, per doz. : uy SS — 12% Gelonial indiced 248 19 Chili Powder. 1% oz. 65 Genet Martey perc Mixed 2 11% Dry Sait Meats Calonial es 24-2 1 35 phi oe a es eae 7 00 Ponca ee 13 D S Bellies 18-29@18-10-6 Med. No. 1, 100 lb. bk. : . aan a 1 = were ane Tr , ° s ee See, ae oa i Gnraier - es : e Sipiebony 8 — ae ota Spec. < Ib. 1 00 Gas wh aa ------- ; - Buona WwW le band, ae os t war ep Lard Cc ws i. 65 Kitchen Bouquet __ 4 25 wood handies @ Sista Jumbo -------- 40 Pure in tierces ------- 41% aa, ie a es case posal drop handle__ ’ a ! s Wants Car ia@at . eS Butter Salt, 280 ib. bbl 4 00 Savory 1” ie 30 Mare Gee handis 95 age ° 2 an-- pat : 3 _._-advance 4 Block, 50 ; ; . Savory, 1 os i ta -----_ 16 i Bast India Hicks 20 lb. pails - 60 Ib. —_________ fe OR mine 65 Splint, larg ~= . ee _ ee 7. Baker Salt, 280 ib. bbl. 3 SS a6 SORE tedium yb i 5 lb. pails ___-advance 1 20, 3 Ib.. per bale --__ 93 rei, 1% oz. ----- =e toe UC é 50 “ Salted Peanuts 3 lb. pails -.--advance 1 28 lb. ba per bale -___ 1 00 = Tapioca Fancy, No. 1 ---_- , Compound tierces ---. 6% gs, Table ---_ 40 nie 7: —s ye 7 fen Sees 7 Oe 7 STARCH Barrel, 5 aoa Ze» oz. 4 05 Corn + each _ Dremedary instant, — * » Kingsford, 24 Sew fee each=_ 2 §5 Shelled Boinene Sausages Powd., bags, per 100 2 65 per gal. -_ 16 ene nea oor 13 — ao , 1 Ib. pkgs. 1 52 a 2c os on ae © ou cule UE on 20 rl 10 at. Galvanized ___ 2 60 = Pecans Salted __-----— 4 «6Ten =e So ea 19 ORTONS 14 qt. Galv anized -_ 2 85 iWalnal Caliieecia . oe Jellied _...___ 26 = ‘ Gloss i ae bd maiugy yg 3 lo ee Coe 15 3 a * 2 _ pk. 152 10 at. Tin ae dr. 5 00 UR Cra) a 2 a ee a vo Vv. Cc. M TRO, Ib. pkgs... 2 46 Lily Be MINCE MEAT Same Cer UN i NY. ia a re Tr Harvest Queen ____. 10 None Such, 4 doz. -- 6 20 Hams. Cert Ski Ib. 11 = Le | ar a 288 Mouse, Wood, 4h =o wa Gerakan Gunter 4 don cane 46 er oe inned = iger, 48-1 ---------- Mouse - 4 holes. 60 raham, Yo H 65 sis @10} =(T POURS Tiger, 50 lbs i . wood, 6 hol <6 i a. a 16% Ham, dried beef DN te = : oo ts Bou, to. 8 ia ke i . Knuckles ___- - at, wood -______ so “ cooms Hams __ a at series aaa . 4 BR » Spri age : ; .. & Cady Brands OLIVES arias! = Hams @16 gd cenrta bring 20 Home Baker 7 oz. Jar, Plain, doz. 1 06 ed Hams -----—- @18 Bl - ‘ Cream Wh t <<< 16 oz. Jar Plain d . Minced Hams --_---- @12 ue Karo, No. 1% ~~ 2 45 i eat. Guart jars , doz. 195 Bacon 4/6 Cert. ---_ @13 Free Run’g, 32, 26 oz. 2 40 Blue Karo, No. 5, 1 dz. 3 38 L Tubs 5 Gal pis —_ doz. a 25 7 ht case lots __- 2 30 ae Karo, No. 10 3 18 Mei Galvanised 8 75 S a 5 ee odized, 32, 26 oz. —_ ed Karo, No. 1% _- Medium Galvanized __ 7 ié 3 oz. ie Stuffed yo 2 Bo Beef Five case lots ------- 3 30 7 Karo, No. 5,1 dz. ; a Small Galvanized __—_ 6 «0 FRUIT CANS bce ta See: ae ain “oe Oe a eet Net 3 44 ‘s Pep Mason 1 Gal. Jugs, Stuff.. dz. 2 40 B Washboards : 3a x 6° oe, i cine ruse a + ee tan ee 5 60 One pint ------------ 7 40 PARIS GREEN CD 09 424, 1 Ib. pack =“ Osauce. Na we layer Glass, singia _.__— 6 20 One quart %s alf ~------------- 3b 48. packages -- 3 35 ge, No. 1%, 2 dz. 310 WDvuble P os 6 UL 2 os oof. a eee Gane me 8 1 ae 4 cle eee 3 5u a [eae am 4 Ib. packages -- 4 00 Northern Queen _— & be Maple an Universal 2 9 ou FRUIT CAN RUBBERS PICKLES Fancy Eg lS 66 cae use on oo 7 25 Presto Red Lip, 2 gro. 5 Medium Sour Fancy Head —.-__--- 4 75 WASHING POWDERS Soe an Te. Weed Geen es 79 » Ballon, 400 count -- 4 7% Bon Ami Pd., 18s, box 1 90 13 in, Butter --__ ae ero. a ot RUSKS Brill Ami Cake, 18s__ 1 65 Grape Juice 7 ta ap Sas ie ee ee 76 ao = Welch, 12 ¢ ip. Butter ___ ae Postma Biscui Ginssline fo doe 85 . 12 quart case 440 19 in. Butter -______ 18 uu ca Sweet Small 1a cae, noe et o ; ao . = S60 bi 12 pint case. 2 25 nm Hutter | 25 0 alton, 606 __..__.__ 725 12 rolls, per case -_-. 1 80 Grandma, 24 Late elch, 36-4 oz. case_. 2 30 Jen GELATINE " caves pec cae ey. farce i : Le 7) ~a-- 2 55 2 cartons, per case_. 1 45 oF Dust, 12 Large 2 05 eoonina OlL a we PAPER s 2 were 5 . . 0 . Manile hi < Plymouth, White ---. 1 BBG Dill Pickles ee 4 Mazola Ne Te Quaker, 3 doz. 175 al., 40 to Tin, doz. __ 7 50 Ola D un., 4 ds. 365 ints. 2 doz. -_-- 469 Butchers D we ake Ges oS 32 oz. Glass Pickled. 2 00 SALERATUS “oo. Ge sae Ghats, 1 don, a. SE ——- i oz. Glass Thrown _. 145 Atm and Hammer 24s 1 a 390 Half Gallons, 1 doz 7 75 kraft Stripe —----_-_- = 50 Ri 0, a wren ----- 3 20 Gallons, each 1 25 be --------- Uy « nso, ee fe : ‘ ee io pe sok calle 2 6 — No More, 100, 16 er Imitation, 30 Ib. pails i i SAL SODA —_—s&Rkub_No More, 20 Li 3 85 r . . pails 1 60 Dill Pickles Bulk SODA Rub No More _ YEAST CAKE i 5 Amat. doz. 90 ,5 Gal., 200 ------ a 1 phate bie 60 Ibs. cs, 1 35 Spotless aiectaar. /- a Le TABLE SAUCES Marie, 3 COR ae 2 70 .» 16 oz., dz 1 85 16 Gab, 660. -...-._-_- 11 25 ck ed, 18-2% Ib. MW oe 3 85 e & Perrin, large__ 5 75 sunlight, 3 doz, ------ 2 70 45 Gal,, 1200 _..._ 30 00 agen 2 110 Sani Flush, 1 doz. _. 2 35 1“ & Perrin, small__ 3 35 Sunlight, 1% doz. ---_ 1 35 Sapolio, 3 d aaa 2 ONDGr 2 * €0 Yeast Foam, 3 doz. o - Soapine, 100, 12 oa. —- 3.15 Royal Mint 160 Yeast Foam, 1% doz. 1 35 JELLY GLASSES oe ee i S wen. 3 Tee ee % Pint Tall, per doz. 38 COD FISH peedee, 3 doz. _____- 296 Sho You 9 « 7 2 % Pint Squat per ate 38 2 PIPES Peerless, 1 Ib. bo Sunbrite. 50s ------- 9 10 A-1 1 MI, ¥ O02 doz. 2 09 . . tob, 3 doz. in bx. 1 00@1 20 Ol : . boxes 18 Wyandotte, 48s __--_- 475 . large ------------ 4 75 YEAST—C d Kent, 1 lb. Pure 25 Wyandot. Deterg’ 75 A-1 small --- 295 © Flei OMPRESSED eterg’s, 24s 2 7 cst 4 a . oe per doz. 30 ae ence ed Star. per dow. ..... tH MICHIGAN TRADESMAN February 22, 1933 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Barter Is Poor Business. In some 180 country there are As a novelty communities in this in development bar- ter markets. feature ot 4 the depression, it may have a vogue comparable to miniature golf—for bar- imitation of real business. golf, it too, will fade ter is but an Like miniature when the flush of novelty ceases. Barter implies that real money 1s lacking and that people can trade goods and services without the medium of money. As an institution, bartering is not new. In rural communities “ex- changes” exist where farm wives can bring in a pan of biscuits or a dozen eggs and exchange them for hand- woven socks and sometimes cash. But it is an aimless, wasteful and tiresome sci nseote for straight business. The barter exchange has too much of the ti of the old clothes dump. America has enough common sense not to express “pride in poverty” by emphasizing barter of old things for old things—the “flea circus” idea is not clean nor wholesome business. It is true that there 1s money, but, in the same has to plenty of breath, one say— ‘try and get it.’ The money is here but it is not getting its proper turnover. Some communities have issued “closed bank certificates,’ printed on paper or ply-wood. The novelty of wooden money that can be exchanged for goods in one town only is just an- other scheme, patterned on scrips and tokens. In an emerge ncy way they are acceptable because ultmately tl ey will Sut the own 1 be exchanged for real money. | idea of a ‘town setting up its medium of exchange is wrong, for it doesn’t increase trade or self-respect within the community. It is not legal tender. There is no satisfactory ex- change business other than currency. It system for United States is the natural medium of exchange for the use of all business. Any emergency relief scrip 1s a poor substitute for dollars that are good in the next town, the next state and any place in the world. But these devices emphasize more than anything else the need for ex- panding There is credit. money enough in this country to transact as much or more business than was done in 1929. There is much money lying idle. One of the things that follows along after a barter period is business by consignment. Consignment is a de- vice that has less merit in it than even barter. The vendor does not respect the consigned goods for he has no ob- ligation, risk or responsibility in them. Let us hope that with the beginning of Spring, all these forms of moving without cash or credit will be discontinued, goods The shoe man may say that as far market in his scheme of things: but actually he suffers because retail- ing in all goods, with | as he is concerned the barter plays no part money as the yasis of exchange, increases turnover, Barter is not busi- ness and never will be. A shoe man cannot pay his distant bills with butter and eggs and goods taken in barter in demand and use. his store. For the next step along after the barter market is for people to come into regular stores and offer to trade goods for goods. Do not encourage forms of business in your community that are not based on the use of sound Com- munities that try wooden or flat money will find out that in the end merchants will have a bundle of worthless scrips and tokens instead of sound dollars. money. 1ewspapers may play up the novelty news but the recoil. It may method of Local barter aareets as they too will suffer seem to be an emergency actually is a prime ex- indolence of cash and exchange but it ample of the credit. There is with the goods for sound everything wrong swapping goods or nothing wrong exchanging money. There is idea of with the idea of with no responsibility for flaws When you horses and misrepresentations. buy for cash there is back of it honest dealings ; change. and the responsibility of ex- Barter tightens up exchange. The use of money liberalizes exchange. —Boot and Shoe Recorder. ——_~+-<.____ People Disturbed Over the Gangster Shooting. Sebring, Florida, Feb. 18—Florida having had the earliest and most varied experience with the boom, the depression and bank problem'ss—singu- lar and plural—the news dispatches from Michigan Thursday probably ex- cited as little disturbance anywhere as in this state where there are now resi- dent more depostors in Michigan banks than in any other state or territory except the two-peninsula common- wealth itself. Persons from other tates sat in calm consolation that they were not affected, those from Michigan were content—for the most part—that the financial holiday was serving their peace of mind over the situation in their home state. For it must be true that a bank holiday serves the purposes of protection and stabilization. The Michigan colony in the sun- shine state has about as many notions as to “what it is all about’’“as there re Wolverines located here. Those who took along enough of the coin of the realm to make their stay complete in comfort are not evidencing any worry over the situation. Some, too, are accustomed to the experience of having their bank accounts go out of circulation while previously seeking a personal tholiday and these look favor- ably on a bank holiday—so far as their interests are concerned. Having well weathered the slings and arrows of outrageous fortune, Florida is well prepared for financial conditions elsewhere, particularly from sections largely represented among its winter citizenship, and about every section is to some degree. Judged by the car license tags, on short ob- servation, one would pick Ohio as the state furnishing the greatest number of visitors. That, at least, was my early conclusion, to be changed by further observation. Ohio and Florida have tags very much alike in color and design, even to the size of the numbers thereon. The Michigan license tag is so different from any other that it is not likely to be confused. Rhode Island is nearest, having similar num- er Tals and colors, but has no preceding initials such as has Michigan. Another Blcoroce is name of the state above the numeral line. South Carolina, too, is alike in colors, but its tags have added to the numerals, “S. C. Iodine products.” As to the number from the Florida ew seevral states, after being here several weeks, I should place them in this or- der, New York, Pennsylvania, Ohio, Gergia, Illinois, New Jersey. One of the reasons why Pennsylvania is so far up in the standing is the large Dunker colony here who make it an especially attractive place to stay be- cause of their acquaintance and re- ligious association. There is a surpris- ing number of California cars and a comparatively few from Virginia, Tennessee and Kentucky, as compared with other years. Exceptionally favor- able weather in those states is said to be the cause. Florida is just now considerably dis- turbed over the gangster shooting at the Roosevelt party at Miami. That city has had some e experience with Chi- cago gangsters in previous years and this incident adds pornos to such reputation as the city already sustains. Except for areas demoralized by peo- ple foreign to its law order prevails, yet there still exists in Florida, in a milder way, cowboy feuds, a replica of the “bad lands” of the West half a century ago. The cattle industry is about the biggest industry in the state —except the tourist industry. The cattle referred to run at large on the great acreage of unfenced state lands and largely free of tax as well. This is one of the big problems of the state. Being an unlawful practice from which powerful men profit, it is doubly a problem. Mr. Potts says that when ‘lorida curbs the cowboy her other troubles will be largely in the past. (As usual there is probably.a double saying in the remarks of our sage friend.) He does not expect to see it accomplished, but is prepared to stay here for a considerable time. _An instance of the cowboy condi- tions came to light but a few miles from this town only a few days ago. Driving on an unused trail. off the more used roads, some men discovered a light truck in. which were the dead bodies of three men, which had prob- ably been in that condition for two or three days, although the truck may have been changed many times and miles. The chance of finding and punishing the killers is remote, al- though they may be run down and meet a similar fate by foeman of the sort. The nearest to conscious danger that we have encountered has been a large black snake writhing and weaving across the road, the head of whitch swung as high as the ‘headlights on the car, which the drver judiciously headed for the vacant side of the road. This outrage at Miami, which so nearly approached the circumstances of President Garfield and of President McKinley, should prompt a rekindling of the American spirit. Has American- ism. ‘become soft, passing without re- sponse to the challenge of the gang- ster, Have alien-minded groups cowed into submission the descendants of the Washingtons, the Waynes, the Jack- sons, the Taylors, the Scotts, the Lees and the Grants? Anton Cermak may have sounded his own death knell when he made his declaration against hoodlumism in Chi- cago, but it is to ‘be ‘hoped that every mayor in America will speak with equal courage and back his speech with preparation for a fight to the finish. It is pretty well assured that being already declared for the purpose, the promptings of being eye-witness of such a dastardly deed will not lessen the President-elect’s determination against assassinis, kidnapers and crim- inals of that nature. It is probable that the attack was not upon Mr. Roosevelt, but in any event, it serves to again illustrate, as before menttioned in this column, how he continues in fortunes favor. Harry M. Royal. ——_>-»—___ The fellow who does just enough to get by never earns enough to buy much. Mutual Building INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN Phone 20741 BES ER AROSE IS SEU ANN AA As DS REE A A TAT hain. sie cia ei ie acter ie in yaa. ‘ » ono & j February 22, 1933 MICHIGAN TRADESMAN 23 APPEAL TO HARDWARE MEN. (Continued from page 14) And there are many ways in which you will spend the amount of this year’s dues which mean nothing to you as compared with membership benefits. And I say, further, having enlisted, become a recruiting officer yourself. Go to other dealers and convince them of the righteousness and the serious- ness of the cause. Get them to join the Association Army. And then together stand shoulder to shoulder with others of the loyal ones in the front line trenches and, under the leadership of your organization, beneath its proud banner, drive back those who through price discrimina- tions would imperil your business. What are the chances of victory? That is a question you may well ask. In reply, you have but to review the events of the past few months. A prominent manufacturer of clocks placed Sears, Roebuck & Co. in a position to sell certain models for less than hardware retailers could. The hardware association demanded that its members be placed in a posi- tion to compete. It placed informa- tion of the case before the member- and many dealers also insisted that they be placed in a position to meet this competition. We attained our objective. A prominent manufacturer placed a syndicate organization in position to sell a 26 inch hand saw at fifty cents. No. hardware retailer could meet that competition with like grade and price. The Association demanded that its members be placed in a position to compete. It informed the Association soldiers of the situation and they came forward with a similar demand. To-day hardware retailers can sell a fifty cent hand saw made by that same manufacturer. Can we question then, what will happen in similar cases? If you enlisted soldiers will do your part; if you will follow up the barrage laid down by the Association artillery, there can be no question as to ultimate Success. Bear in mind always that we offer nio: objection to the channels which a manufacturer uses to have his goods reach the consumer. We have no ob- jection to the price at which he may sell this merchandise to non-hardware outlets. We have no desire to injure or destroy the good will or business of anyone, ship But we do insist, and we shall al- ways insist, that the hardware retailer be placed n position to meet the re- tail competition of such outlets. I spoke a moment ago about artil- lery. You would not go to war with- out cannon. You could not win with- out it. It is a most essential branch of the army. The Hardware Association has the most effective artillery organization that could be desired. And that ar- tillery is your official publication— Hardware Retailer, Need I talk to you about the value of that arm of the service? I believe not. You know the motives which in- spire its editorial policy. You know that the men who direct that branch of the Association Army have the courage of their convictions. You know they are not afraid to do what is right. And the history of that maga- zine is conclusve proof that never have financial considerations dampened its powder. Let me give you a pertinent ilustra- tion: During 1930 Hardware Retailer felt it necessary to discuss competitive conditions in a certain line of merchan- dise. It was extremely critical of cer- tain manufacturers for permitting mail order houses to undersel you hardware men. It insisted that retailers be placed in a position to compete. In the fall of that year one of our advertising solicitors called upon the advertising manager of one of those manufacturers. He reported the re- sults of that interview to headquarters. The gist was this. The manufacturer had a contract of from $2,600 to $3,000 which he was ready to give Hardware Retailer if he could be assured we would not continue what he termed our “destrucitve” editorial policy. Maybe our salesman hoped such as- surance would be given. It meant a nice commission for him. Nor are we averse to getting $3,000 contracts. I will not take your time to relate all that I wrote the manufacturer. Let me give you two quotations. I said to him: “We conceive it to be our editorial function to discuss conditions which are placing hardware retailers in a difficult or impossible condition, so far as competition is concerned, and we most surely do not consider it destruc- tive to discuss situations as they are.” And then I said: “No change is contemplated in our editorial policy.” We did not get the contract—nor, to my knowledge, has that manufac- turer spent a dollar with us since that time. But it has appeared in every other leading trade journal. My friends, the artillery of Hard- ware Retailer belongs to you, and I pledge you that so long as you main- tain your allegiance to the Association army, those in charge of that publica- tion will continue to use it in an hon- est endeavor to destroy unfair and dis- criminating policies. But you have a part to play there. Advertising revenue is a vital matter to your Association and to Hardware Retailer. We may be able to get ad- vertising by ‘being subservient to policies which are not in your best in- terests. Certainly we do not encour- age advertising ‘by following our es- tablished editorial policy. Our hope, then, lies in giving those who do use Hardware Retailer a value so marked that they can ill afford not to take advantage of it. And it is you who must create that value. You must create it by, so far as possible, purchasing the merchan- dise of manufacturers who use your own publication. You must create it by letting those manufacturers know you appreciate their use of your pub- lication. When you write the simple sentence, “I have seen your advertise- ment in Hardware Retailer,” you have done something tangible for the or- ganization. You must create that value by telling salesmen and others with whom you come in contact that you believe Hardware Retailer is the medium their firms should use. A few days ago a certain retailer clipped an advertisement from a trade publication and sent it to a manufac- turer with the comment that he would like to see it in the retailers’ own pub- lication. What a simple thing to do. what an important thing to do. Give me just a thousand soldiers like that in this country and I assure you your Association. will suffer no finan- cial embarrassment. That gentlemen, is a part you can play as a soldier under the Associa- tion flag. The battle is on. The standard of your association has been broken to the breeze. All over this country, in meetings like this, we are placing the facts before the trade and pleading that hardware men of the United States rally around that flag. Inscribed upon it are the letters N. R. H. A. They mean not only Nation- al Retail Hardware Association, They mean, ‘Now, Retail Hardwaremen, Acct.” It is my earnest hope that you will go home with a clearer picture than ever of your personal obligations to your organization; that you will be so zealous in its behalf that even tion of it will stir your emotions and quicken your pulses. In this battle for your business ex- istence let there be none whose heart is not in the fight, for— If such there breathe, go mark him well; For him no minstrel raptures swell; High though his titles, proud his name, Boundless his wealth as wish can claim; Despite those titles, power and pelf, The wretch, concentered in self, Living. shall forfeit fair renown. And, doubly dying, shall go down To the vile dust from whence he sprung, Unwept, unhonored, and unsung. Rivers Peterson. ———_» + OUT AROUND. (Continued from page 9) But men- ting prices on standard goods, but the moment they make any movement in that direction the independents take advantage of the situation by quoting the goods below cost. It is unfor- tunate that the independents are not sufficiently well organized to meet this by a conference with the chain man- agers which might result in good to all concerned. I recently sent the following letter to the Japanese Ambassador at Wash- ington: Enclosed find tear sheet publication, showing the crusade I pro- pose to conduct against Japan because of her attitude toward China and Man- churia. [I thave been the lifelong friend of Japan, but in violating her pledges and the treaties she had made she has voluntarily assumed the posi- tion of an outlaw nation. I am. sorry she has thus deprived herself of the from my friendship of every honest minded man in the world. Because he is an argumentative talk- er and an ideal and experienced pre- siding officer, Joseph Brewer has very naturally ‘been drafted into service at numerous conferences the bankers of Michigan have been holding during the past week. I am told by those who took part in their gatherings that Mr. Brewer has acquitted himself remark- ably well in this connection and that he has faced the most trying ordeals with which has a polse and generalship commanded commendation and ad- miration from everyone present. E. A. Stowe. ——_»--____ A Business Man’s Philosophy. If the number of bearded the first World Series were men at baseball game would be safe in bet that the same number would attend the second game. counted, one placing: a 10 to 1 In a mass of people the percentages are always identical. If this were not so, merchants would not know how to order their stock by size, by grade, by color. If five thousand people enter a Woolworth store each day, the manager knows exactly what they will buy. It seems uncanny, but it is true. Charles S. Wise of New York was once associated with a Coney Island who ‘had a concessionaire penny ar- cade on the boardwalk in the usual one-cent which were amusement con- trivances. Wise found that a few people would drop a dime instead of a cent into a machine, and in money Saturday night he could tell almost to the dollar the total receipts merely by counting the dimes. The dimes in- variably amounted to 1 per cent.—$7.50 in dimes meamt about $750 in pennies. William Feather. sorting the —_——»~+~__ Withdraws Blanket Prices. The Chatham Manufacturing Co. an- that it has withdrawn all blanket prices for an indefinite period, while the nounces Nashua Manufacturing Co. said it would not price new lines “un- til later.’ The Chatham Co. attributed its decision to the many current un- ” certainties, such as proposed tax legis- lation, the domeste allotment plan and similar increase Orders taken during this period will be “at schemes, which may sharply the price of goods. value,” which will be fixed when prices are officially opened. The Nashua Co. merely said that it did not think the time was propitious to make prices now. —___-~+ ~~. Folks who never do any more than they get paid for never get paid for any more than they do. Phone 61366 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. TO CLOSE OUT—1000 electric clocks 40e each. Frank Nerad, 1852 Blue Island Avenue, Chiago, Il. 563 FOR SALE — HARDWARE STORE, handling also implements and coal. In business for forty-three years. Located in excellent farming district in south- western Ohio. Death of owner is cause of sale. Good opportunity to buy a pay- ing business at a low price. Address Mr. Joe Bevis, Harrison, Ohio. 564 24 MICHIGAN TRADESMAN February 22, 1933 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Endless chain selling schemes as now practiced cannot as yet be called illegal because they not been tested by the courts. Such a test seems have imminent. There are a few responsible companies operating in the field, but the majority of the schemes are fathered by “promoters” a uals of the Fly-by-Night 5 a1 i Il nd individ- chool. The cutlook for all chain sellng schemes 1s precarious, to say the least. It is highly doubtful if the any of these companies would have salesmen-creditors of any legal recourse in the event of non- payment of commissions, since some states do not recognize chain contracts. And most of the merchandise offered is only fair, or poor value for the With all due respect to the few responsible firms mentioned, end- money. less chain selling is largely a sucker proposition. You know how the thing works, probably. A company sells one cus- tomer, paying him a 50 per cent. com- mission on his fourth sale of other units of the same merchandise, and paying him further commissions on the first three sales of his first three cus- first their first three customers, etc. The absurd tomers, the three sales of “nossible earnings” quoted by the com- panies engaged in chain selling are predicated, of course, on the assump- tion that the “system” works with 100 per cent.—or very nearly 100 per cent. There —efficiency. is the clue to the blackbird in the woodpile. Let’s go back, now, for a moment, to the case of the Tribond Sales Cor- poration which, somewhere back in the early ‘20's, started selling hosiery “by the coupon plan.” The was the hope of getting $10 worth of hos- Each chance taker was, however, required to hazard the sum lure iery for $1. of $4 for four coupons. The Post Office in due time declar- ed the company’s sales material to be unmailable under the lottery and fraud laws—a decision which, in the ensuing “tigation, the District of Columbia Court of Appeals sustained. Tribond stubbornly carried the matter to the Supreme Court of the United States, where a writ of certiorari for a review of the decision by the lower court was refused. Fraud orders were issued and the Tribond Sales Corporation, to- gether with hundreds of other similar companies that had sprung up in the meantime, folded up its tents and stole away to other fields of enterprise. Those who sold hosiery under the Tribond plan neglected to mention to buyers, it seems, that before every ad- venturer, up to the fifteenth link im the chain, could the $10 prize, additional investors to the number of 1,549,681,956, which tal population of the earth, would have had to be found to advance the stu- pendous sum of $4,649,045,868. As the Prospen Sales Co. of New Orleans ($2 pens) naively points out in its copyrighted imstruc- tion to new sales “it takes an actuary and a good accountant to work it out.” win is around the to- fountain persons, Now we come up to late 1932, when the same epidemic breaks out again, BOS AAR A POE ELIT TAL RONAN SUE are unobjectionable .of these ways. this time with benefit of (in many cases) competent legal counsel, and with a selling plan which gets away from the coupon idea to other devices which certain lawyers still maintain from the stand- point of the authorities. The catch is that no test case has yet arisen, and until this happens, no one will know whether any scheme is “legal.” We do know, how- ever, that the attitude of the Post Of- fice Department is definitely against all forms of chance and so-called chain selling. For about thirty years the Post Office Department has barred the use of the mail to all plans which in any way depend upon chance or em- ploy the chain principle in merchandise. During this period sev- or is not selling eral epidemics of chain scheme selling have broken out, and in every instance the Department has succeeded in its prosecutions of the promoters. Action in each case was taken under a broad statute which thas held many times in both Federal and State courts. The Post Office, like all government machinery, moves ponderously, which accounts for the fact that so many chains have had the time to get started under present versions of the “fourth- sale” plan. Competent legal minds are divided in their opinion as to what the outcome will be if any company now engaged in chain selling is asked to show cause why a fraud order should Most author- ities who are in a position to under- stand the attitude of the Post Office, and who are close enough to its work- ings, are agreed that the Department can be expected to frown upon one and all alike in the endless chain mat- ter, and to issue citations against one or more specific companies almost im- mediately, There is still another legal hazard for the chain: sellers to meet, even in the event that they should finally win the right to use the mails: Such schemes can be barred by individual states merely as a “public nuisance.” In the State of Michigan, for example, contracts made between endless chain concerns and their salesmen have been declared void “as against the public policy.” not be issued against it. —_>2+___ Benefits of Water Treatment in Men- tal Cases. Hydrotherapy is an old remedial agent, but not until comparatively re- cent years has this cheap, easily ac- cessible medium been given much con- sideration in the treatment of disease. For centuries many lay people have used it and advocated its beneficial effects. Because of the primary effect of water upon the nervous system, hydrotherapy to-day is playing a major role in the treatment of mentally ill patients in various institutions. The nervous system, by means of which all body functions carry on their activity, is capable of being stimulated and depressed. Water, when applied at certain temperatures, with or without pressure, and in various durations, af- fects the nervous system in either one Mechanical apparatus is necessary sometimes to give certain forms of treatment. At the Kankakee State hospital hy- drotherapy is stressed in the treatment Sans ACSI ARNON EOP ES ST A ER Cc a si Sapa na of mental illness. The equipment con- sists of upright and reclining elec- tric cabinet, pack table, sitz bath, and control table, by means of which vari- ous douches and sprays are given, such as the Scotch douche, fan douche, jet douche, rain douche, and needle spray. Each has its particular advantages in different types of diseases. Patients are brought to the treat- ment room from the various wards of the institution. A prescription for the type of treatment is ordered by the physician in charge of the ward on which the patient resides. To be of the greatest benefit, the treatment should be enjoyable to the patient. The hydrotherapist and nurses can do much in winning the confidence and willingness of the patient to take treat- ments. Seldom, however, unless the patient is very disturbed, is there any objection. In fact, patients have been known to ask for treatments after being taken off the list to make room for those more in need of attention. The electric cabinet baths are of two types. They may be a stimulant or a sedative, depending upon thé duration of the treatment. For the stimulating effect, the patient remains in the cab- inet up to the point of perspiration. During this time, all body functions, that is, blood and lymph circulation, elimination and the nervous system have been called to greater activity in reaction toward heat. It is obvious that the duration of this type of bath depends upon the indi- vidual, some persons perspiring at a much lower temperature than others. Patients with poor appetite, loss of weight, poor muscle tone, and cyanotic extremities receive this type of cabinet bath in connection with salt glows and Scotch douches. The eliminating cabinet bath is given to induce perspiration, the duration again depending upon the individual, but generally given for a period be- tween ten and twenty minutes. In this cabinet bath, toxins are eliminated, muscles become relaxed and nervous energy is lessened. As heat has a depressing effect on the heart, care must be taken to avoid collapse. Cold compresses to the throat and head, an ice bag on the heart, and plenty of fluids to drink tend to coun- teract any adverse symptoms that might occur. Alcoholics, drug addicts, manics, ex- cited praecoxes, psychoneurotics and other agitated forms of mental illness, as well as any physical condition, such as neuritis, rheumatism, common colds, etc., are treated by the long cabinet bath. It is gratifying and interesting to see weekly improvement these particular patients show. Many a manic attack or disturbed state of a praecox has been averted, when recognized at an early date and treatment prescribed. A salt glow is a procedure in which the patient stands in a foot-tub of warm water while moistened iced salt is applied to the body with a to-and- fro friction. The salt acts as a chem- ical irritant to the skin and a stimulus is produced by the rubbing of the sharp crystals on the body. Circulation and muscle tone are im- proved and milk skin eruptions 4s found especially in dementia praecox cases are cleared up. Following a salt glow the body is washed, usually with a Scotch douche or an_ alternating douche. These two douches are given by means of a control table which is equip- ped with appliances for regulating temperature and pressure. They re- semble each other, in that they employ both hot and cold water. They differ, in that the Scotch douch consists of a single application of hot water from one to five minutes, followed by a short application of cold water, while in the alternating douche, hot and cold are repeatedly applied alternately. The water is applied by means of a nozzle and at a pressure between thir- ty and fifty pounds. Pressure acts as a massage to the body and may be in- creased or decreased, thereby getting a greater or lesser degree of stimula- tion. These treatments are subject to a great variety of modification. The longer the hot application, and the shorter the cold, the less pronounced are the stimulating effects. The treat- ment is always given according to the patient’s physical condition and reac- tive capacity. The alternate douche is given for a variety of effects, but the purpose for which we use it is principally as an excitant—to stimulate skin activity, circulatory functions, and inactive ner- vous systems. These treatments have a psychic effect on patients. They sleep better, gain in weight, take a personal pride in their appearance, and become more sociable and less difficult to han- dle on the wards. In the treatment room for men, the neutral pack is administered. A pack is a procedure in which the whole or part of the body is enveloped in a sheet wrung from water at a temperature of about 94 degrees Fahrenheit, and blankets applied in a systematic man- ner. All types of patients are treated, with the result that disturbed patients be- come quiet, and the apathetic, depressed cases greatly improved in physical and mental condition. If possible, packs should be given before a patient reach- es a badly disturbed condition. A co-operative patient gradually be- comes accustomed to being bound in sheets and blankets, learns to relax, and receives the greatest benefit from the treatment. Complete clinical rec- ords of treatments and packs are made by the nurse in charge. These show at a glance the daily progress made by patients. Disturbed patients in which treat- ments and packs are indicated remain on the hydrotherapy ward until suf- ficiently recovered to justify their re- turn to their residential wards. While on the hydrotherapy ward they are given packs and continuous baths. In a continuous bath the patient is im- mersed in a tub of constantly flowing water, which, by means of an auto- matic device, never varies more than two degrees in temperature, the range being from 94 degrees to 96 degrees Fahrenheit. Petra E. Nelson. ee ee 1 Cepia pS: “a S Sieben does so nf es, 2 aes Team MODERN CUTS OF PORK ss eae ee a. : 7 ¢ MR ¥ TWO WAYS TO USE PORK TENDERLOINS _ This is the ant 3 a a series of sec presenting aia methods of = er cutting pork which are being introduced by the National Live Stock and 3 @ ce Meat Board.—Editor’s Note. CUTS FROM THE FRESH PORK LOIN (Continued) ny Le fs Recent articles of this series on modern pork cutting methods have been “a concerned with the center cut of the fresh pork loin. This article presents some ideas on utilizing pork tenderloins. FRENCHED PORK TENDERLOIN Pork tenderloin, cut across the grain and Frenched, is very desirable. The term FRENCH when applied to tenderloins means to flatten; when applied to roasts and chops it means to remove the meat from the ends of the bones, Art. XIX—Cut 1 Pork tenderloins, considered one of the choic- est portions of pork, provide boneless cuts which have special appeal if utilized in either of the two ways described here. D ' ~~ Ne age gratin ts Cut tender- loin into two - inch pieces. 2. Place cuts of tender- get loin between pieces — of parchment paper. Art. XIX—Cut 2 3. French (flatten) the tenderloin with side of cleaver, mallet, or back of meat tenderer. “k 4. Leave the parch- OF ment paper on the Frenched tenderloins to protect the meat. ite a a Oo | SRE OP EE ee oe, ~~ r~ > pete Art. XIX—Cut 5 Art. XIX—Cut 4 ed & 3 FRENCHED TENDERLOIN FOR PORK BIRDS nd ; Pork Birds are ede Cg tenderloin which has been cut in such a way that dressing may be wrapped on the inside. The ks Birds are appropriate for special occasions and offer a ‘‘different’’ way to utilize the tenderloin. h- j ‘ & C— : k in 5 & x, : Art. XIX—Cut 7 3. Frenched tenderloin for Pork Birds. These cuts in t are wrapped around - dressing. iC- .> & ile a " Art. XIX—Cut 8 ire e Art. XIX—Cut 6 In t 1. Cut tenderloin into four-inch lengths. Split : : a i each section lengthwise, being careful not 2. French (flatten) the pieces of tenderloin between ng | to separate it into two pieces. parchment paper. to- ; an So a An array of trade building, consumer pleasing, quality merchandise. Distributed exclusively by us and sold to Independ- ent retailers only with a rapidly growing demand. Hart Brand Canned Foods Hunt Bros. & Co. Canned Fruits Quaker Products Table King Products eran LEE & CADY They will come back to you— If the goods you sell your customers please them—they will come back to you. You make this a certainty with MUELLER MACARONI PRODUCTS. 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