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() D-DD () DC eis ES WHICH ROAD? If you could go back to the fork of the road, Back the long miles you have carried the load; Back to the place where you had to decide By this way or that through your life to abide; Back of the grieving and back of the care, Back to the place where the future was fair— If you were this day that decision to make, O brother in sorrow! which road would you take? Then suppose that again to the fork you went back, After you’d trodden the other long track; After you'd found that its promises fair Were all a delusion that led to a snare— That the road you first traveled with sighs and unrest, Though dreary and rough, was most graciously blest, With balm for each bruise and a charm for each ache— O brother in sorrow! which road would you take? Nixon Waterman. =P ; RS Ua € ; eee aR + emma < s emBetin- (5
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() SD () ED -() () SD () SD () RD () AD () <> () <> () ED () () GD) ED () Gao ene) ee ED ED EEE EE EE SS) AS) TT) A 0S 0-0 LOWEST PRICE in 12 Years! Now, for a limited time, you can buy Royal Baking Powder at the lowest price in 12 years. Here's your chance to feature a quality demand item at a new low price. Tell your customers about it. They'll be sure to lay in a supply of the famous Cream of Tartar brand. your order. ROYAL BAKING POWDER Call your jobber and place Product of STANDARD BRANDS INCORPORATED TRENGTH COMPANIES REPRESENTED HAVE Assets $65,931,787.14 Surplus $23,396,338.15 ERVICE Correct Insurance Coverage Engineering Advise AVINGS 1212% To 40% According To Classification of Property THE MILL MUTUALS AGENCY LANSING, MICHIGAN Mutual Building Phone 20741 DETROIT OFFICE GRAND RAPIDS OFFICE Transportation Bldg. Grand Rapids Trust Bldg. Phone Phone Randolph 0729 95923 Demand Increasing for MICHIGAN APPLES WITH FLAVOR We have the best assortment of Varieties in Michigan— Cleaned. Polished and regraded by Modern Electrical Equip- ment before leaving our Warehouse — Wholesale only. Wolverine Dealers, send us your orders. KENT STORAGE COMPANY | GRAND RAPIDS MICHIGAN | Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service Ts, Arve the canned foods you feature grown and packed Nhe brand a in your home state? YOu know W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by A complete line of canned vegetables and fruits GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN Michigan farmers. x, QR sas ee ~ YY OP a OY IGA ADESMAN Fiftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of : urrent issues, 10 cents; issues a month or more old. 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. CLOVEN HOOF OF CHAINS. Live on the City, Not In It.” Battle Creek, on Tuesday, Feb. 14, woke up to face the greatest business handicap of its history— the state-wide holiday for banks. It is pleasant to recall that there was little excitement. Battle Creek citizens have the utmost confi- dence in our banks. The new situation called for some concerted arrangement to meet this emergency. The bank- ers were in conference. The re- tail merchants, a Chamber of Commerce unit, were also in ses- sion. Ways and means were dis- cussed for the uninterruption of business. Suggestions were many and valuable, because business has been carried on with little or no inconvenience, and at this store, with practically no interference. The meeting of retail mer- chants, of course, was attended by the independent merchants and the chain store managers. The spirit of co-operation on the part of the syndicate managed stores was as unprecedented as the situation itself. Here was the way one chain store manager stated the situa- tion: “Since the chain stores op- erating in Battle Creek never had extended credit to any Battle Creek person, and since they probably never would, they would continue to have cash. The home owned stores, not operating as chain stores do, but extending credit to reliable citizens of the community, would need cash to carry on. Therefore the chain store managers were willing to help—they would supply the “We home boys with the cold cash to see them through until the banks were re-opened. The Jos. C. Grant Co. states herewith, in its opinion, this was the finest gesture the chain stores have ever made in Battle Creek’s experience with their various hazards to the community. But there was one thing that had not been reckoned with. That was the Bench Manager —that all-powerful gentleman who sits in the elaborate office in some distant city and directs the affairs of his company’s Battle Creek store, and always with a “to hell with the community” spirit.” The Bench Manager was heard from—by telegraph. And the telegrams to the vari- ous managers told them but one order—ACCEPT AND MAIL TO HOME OFFICE ONLY CASH. Little difference then the neces- sities of hundreds of worthy peo- ple in the community whose funds were not available because of a state holiday. No co-opera- tion whatever from the chain stores in their time of need. Noth- ing but CASH. Well, the situation is well in hand. At this store we are happy for the privilege during this in- convenience to all of us, to have gone the limit in helping with the community's financial problems. We have been our own dictator— Bench Managers do not rule our roost—and the first thought with us was the welfare of our citizens. We have extended credit to all our regular charge patrons. We have cashed their checks and in as many cases as possible have given them the difference in cash, that went out into the community to help relieve a situation, and not be sent to a foreign city where banks were operating and the Bench Managers were issuing final orders. In a few days this financial sit- uation will be history — another incident in Battle Creek’s history that the city met and met intelli- gently. And by the side of the report on the ledger will be noted this fact by the intelligent citizen: The chain store lived up to its old motto: “WE LIVE ON THE CITY, NOT IN IT.” Jos. C. Grant Co. While all of this was going on, the press of our city published wonderful editorials with large headings, that the National firms were offering cash help to the emergency. They particularly specified a large oil company and two food companies of a chain which was doing wonderful community during this things for Battle Creek during the emergency of a bank holiday. I am sure that the article was can- ned, for the reason that I do not think we have a newspaper in Battle Creek which would write such an edi- torial without the absolute facts and this article did not contain the facts as they have worked out during this emergency in Battle Creek. For instance, the large oil company in question was putting into circula- tion in Battle Creek, according to the article, large sums of cash which had been received by express for salaries, wages, commissions, etc. One would naturally assume from this that any checks on this particular oil company would be cashed by them from this large amount of cash on hand, but it strikes me that in this particular case the cash was kept on hand rather than cashing the checks. The writer had a personal experi- ence along this line by having the op- portunity to cash a small check from one of the large oil companies, and I told the gentleman about the article that appeared in the paper the night before and, no doubt, he could get this check cashed by them (he not being a patron of our store or known to the writer). This gentleman made the rounds of all the stations of that company in Battle Creek, as well as the headquarters of where the cash was supposed to be. He did not get his check cashed. In the example of the wonderful thing the large oil companies are doing for the communities in which they do business in this emergency, a_ local independent dealer in oils and gaso- lines tendered the oil company a check as payment for gasolines and oils to the amount of several hundred dollars. The check was returned to the dealer and the dealer in question was asked to furnsh the cash, because the com- pany could not use the check. I wonder if this is pouring money into this community during an emergency. The writer is in a position to give the name of the concern in question, the amount of the check and all if desired. This does not show such a wonder- ful disposition on the part of the large oil companies to co-operate with Bat- tle Creek or any other town for the good of the cause. The editorial referred to also went on to state that one of the large food concerns wer perfectly willing to pay their March rent in advance to any and all landlords who wanted it. Now, it would be natural to assume that if I was a landlord and this large food concern was occupying a_ building which belonged to me, from the state- ment made in this article, it would Number 2581 be natural for me to suppose that I could go to the store which occupied the premises owned by me and get my rent in advance, but this article should have stated that it would be necessary for the landlord or landlords to go to Grand Rapids or Detroit, and that at their headquarters in either of these places the ASSISTANT BENCH MANAGER would furnish them with the March rent in advance. If anybody in the various communi- ties had any business with these food companies and if this food company was at the time owing someone for merchandise or services of any kind purchased by them, they could get the amount of such a bill in cash, even though it only amounted to $1.50, by going to Grand Rapids or to Detroit and appealing to the ASSISTANT BENCH MANAGER, the same as.the landlords of the various stores that they occupied. In that way that man could collect his $1.50 in advance of the due date. From the article that appeared in the paper, to a “Man Up a Tree” it would look as though the chain stores in general were cashing checks for their patrons, but far be it from that. I do not have one minute’s doubt but what many chain stores have cashed a few checks for some of their patrons, but I do know that for the most part the only way a chain store would cash a check would be with a purchase and give the customer a due bill for the difference between the purchase and the check, and allow that customer credit only for the difference of the amount of the check that that chain store was holding. It is a well known fact that every chain store in every community, or at least the greater portion of them, re- ceived telegrams from their Bench Managers, located in New: York or elsewhere, stating that under no con- ditions or circumstances were they to cash any checks. Get the cash only. This fact can be proven and will be acknowledged by the average chain store manager in any community in Michigan, I know of many instances where chain stores cashed checks for patrons of the store of good-sized amounts; for example, they might cash a check for a patron to the amount of $50 and against that would be a $5 pur- chase, the customer having $45 com- ing. In place of the $45 in cash, this chain store manager would give to that customer as many checks of smaller denominations that he had taken in, in the purchase of merchan- dise only, from other patrons, and all the cash the customer would get would be the odd cents that would be left over and above the amount of the (Continued on page 5) 2 _ RED CROSS OR DOUBLE CROSS Determining Discrimination Against Regular Hardware Dealers.* Those of you who read Hardware Retailer, and those of you who were present at the West Baden Congress in June, know that on the last day of the Congress, a resolution was pro- posed and unanimously adopted, ask- ing the incoming President of the Na- tional Association to appoint a special committee to study the price situation. The duties of that committee were as follows, quoting from the resolu- tion: “To make an intensive survey of the price situation, obtain merchan- dise from various competitive agencies to study, compare and analyze prices and qualities of such merchandise, as to wholesale, retail and manufacturers’ prices; to correlate these facts and to resolve them into findings, to make definite plans and recommendations on the price situation and competition, to be disseminated for advice and use in the various state organizations and their conventions for the coming sea- son.” The committee appointed consisted of C. C. Gilbert, of Illinois, chairman, C. E. Bradly, Illinois, A. E. Hernstein, Ohio, and President McKnight. Mr. Sheets, our National managing di- rector, was also a member of that com- mittee, and to him much credit is due for correlating the findings, and the final assembling of the information, and the making of the report of the committee. President McKnight later withdrew and appointed in his stead. Bert Shanklin of Indiana. Fortunately for myself, I was also appointed a member of that committee. I say fortunately for myself, because I have had my eyes opened to some conditions which I had no idea existed in the hardware business. I have al- ways given myself credit for being rather a good student of competition and merchandise values, but I have just about come to the conclusion that I don’t know what the hardware busi- ness “is all about.” I have also come to the conclusion that there are quite a number of other hardware dealers in the United States who do not know what it is all about, since studying the reports that were returned to the Na- tional office in Indianapolis, At its first meeting in Indianapolis, on the 15th and 16th of August, the committee decided upon a Nation wide survey of dealers’ costs as compared with chain and mail order selling prices, as the initial step in the study. The secretaries of the various state associations, in conference there at the same time, approved the plan, and pledged their support in getting the information from the dealers in their respective territories. The committee then selected about two hundred and fifty items from the Fall and Winter catalogues of the two leading mail order concerns to be cov- ered by the survey. The items were selected on account of their prac- ticability and their highly competitive nature. The items were divided into four classes or groups: *Report made at Grand Rapids conven- tion Michigan Retail Hardware Associa- tion by Veach C. Redd, Cynthiana, Ky. MICHIGAN Household, laundry, etc. Tools and kindred items. Farm and garden supplies. . Builders hardware, sporting goods, miscellaneous. A questionnaire was prepared for each of these groups, showing the items, giving a complete catalogue description, easily followed, and the mail order prices. This division of the plan gave a much wider coverage than would have otherwise ‘been possible and brought a great many more deal- ers into the picture than perhaps would have been brought had they been asked to cover the whole list of items. About 160 questionnaires, forty of each division, were sent to secretaries of the larger state associations, and a smaller number to the smaller as- sociations, asking the dealers to fill in their costs on the various items. RON A total of 2780 questionnaires were mailed out, and from the number of returns made, the committee feels sure of the intense dealer interest in the subject, its importance, in all sections of the country. The committee held another meet- ing in Indianapolis on the 12th and 13th of December, and made a thor- ough study of the reports then return- ed and tabulated. Im connection with almost every item, the returns showed startling dis- crepancies in the prices paid by the dealers, and the prices they were forced to meet, from the existing com- petition. The majority of the reports indicated that margins were wholly inadequate to meet catalogue prices. It was impossible to report all prices given by the dealers on all the items, so the committee decided that inasmuch as the state of Iowa had al- ready done some work along this line, and had previously appointed a com- mittee to study the price situation, it was decided to use the figures from that state as indicative of the general conditions which prevailed all over the country. Even with the work that had already been done in Iowa, there seemed to be very little variation in the prices which the dealers were pay- ing, from any other section of the country. The committee then select- ed sixty items from the reports, it be- ing the sense of the committee that these items were the most highly com- petitive, were found in most hardware stores in all sections of the country, and they were also selected on account of the wide discrepancy between the prices the dealers were paying, and the prices they were forced to meet from the existing competition. I thought you might be interested in knowing something of the results from your own state of Michigan. Michigan had a very large return of questionnaires, which was very help- ful to the committee in getting a true picture of the situation, but as in all the other states, there seemed to be the same wide variation of prices. I don’t want to bore you with a lot of figures, but I have selected a few items from the Michigan report, which will give you a picture of the condition in your own state. The items were selected from the list of sixty items which I mentioned a few moments ago. TRADESMAN Please bear in mind that these fig- ures were taken from last fall and winter catalogues. While there have been some declines in dealers’ costs, there have also been some declines in mail order and chain store selling prices. 18 inch pruning saw. M. O. price, 85c. Cost most frequently reports, 82c. Fifty dealers reporting had higher costs. 33% per cent. lower. Wire nails. M. O. price, $2.20 base. Most dealers were paying $2.30. 40 per cent. were paying more. Corn sheller with nubbing attach- ment and cob guide. M. O. price, $1.59. All dealers reported higher costs than this figure. Twisted link breast chains. M. O. price 45c pair. Cost most frequent, 36c. 70 per cent. had higher costs. 5 gallon milk can. M. O. price, $2.20. 20 dealers reported costs from $2.20 to $2.45. Most frequent cost $2.35. Four foot hog trough. M. O. price, 98c. Cost most frequent, $1.05. 20 per cent, had higher costs. Rim lock sets. M. O. price, 29c. Cost most frequent, 25c. 50 per cent. had lower costs and 25 per cent. higher. 3% x 3% dull brass butts. M. O. price, 16c pair. Cost most frequent, 14c. 37% per cent. had higher costs. One-third inch mesh hardware cloth, 35 inch, 100 foot roll. M. O. price, $10.95. Cost most frequent $9.50. 30 per cent. had higher costs. 100 foot rool No. 14 rubber covered wire. M. O. price, 48c. Cost most fre- quent, 40c. 50 per cent. had higher costs. 22 short cartridges in lots of 500. M. O. price, $1.25. Most dealers re- ported costs of $1.17. Tubular wheelbarrow, 3 cubic feet capacity. M. O. price, $5.25. Cost most frequent, $4.75. 25 per cent. of dealers only had lower costs. Building paper, 500 square feet rolls, re-enforced with jute, bound with asphalt. M. O. price, $2.50 roll. Most dealers reported costs of from $3.15 to $3.85 per roll, and this report is typical of those from all the other states. In none of the states reporting, do any of the dealers show any special advantage in buying merchandise. Some of them are doing a good job. It has been very interesting to me to study the reports by numbers from the various states. Occasionally, I find a fellow who seems to be doing a splendid job, and about the time I am ready to say “Here is a man who knows what this thing of meeting competition is all about, his costs sud- denly go hay wire on some line or item.” To me, a careful study of the costs reported by the dealers shows two things: First, that he is not get- ting the right price on his merchandise, and second, that he is not buying the right merchandise to meet the situa- tion. In every state, there is evidence of a lack of knowledge of what com- petition is doing, the prices at which they are selling, and the kind of mer- chandise they are using. The study also reveals the fact that some of the dealers still have on hand merchandise which they bought a long time ago, on which they have main- tained old costs, and are not maintain- March 8, 1933 ing well balanced stocks with which to serve the trade as it should be served. In this connection I remember that one dealer reported a cost of $2.85 on a rural mail box. Last fall I spent two weeks in Minnesota in group meetings. We called on over 100 stores and I remember that in one town we found a dealer who had a price of $3.50 on a mail box, while just a few doors down the street, they were in the mail order store at $1.95. In other words, a great many dealers who have reported, show conclusively that they are not adjusting their retail prices to market conditions. The con- ditions are startling, and one cannot help wondering why the hardware dealer, operating under such an enormous handicap, has been able to survive as well as he has. They real- ize that competition is keen, and that ‘business is leaving the hardware store, but there seems to be a positive lack of knowledge of the prices at which their own customers are able to buy. Competition cannot be met without the right goods, bought ‘to sell at a price which the customer is willing to pay. Dealers have been ‘buying at prices of- fered them by manufacturers and wholesalers rather than buying back from the prices they are being forced to meet. Both wholesalers and retailers have spent a lot of time complaining about competition. It reminds me of what Josh Billings said about the weather. He said, “That there had been a lot of talk about it, ‘but nothing had ever been done about it.” This is the time when dealers should realize that if they are to survive, something must be done about it. There is one basic fundamental of merchandising that both wholesaler and retailer seem to have overlooked, and that is that the consumer of to- day is boss. He must be served eco- nomically and efficiently. The retail- er can only hope for his future exist- ence on the basis of such service, and the wholesaler and manufacturer should recognize their joint obligations to the retailer in carrying out such a program. A careful study of the reports shows, too, that the wholesaler is as much un- informed about right pricing and right merchandise as the dealer himself. While it is true that in a great many cases, the manufacturer is to blame for discrimination in price, still I do not believe that, with a few possible ex- ceptions, much help can be expected from that quarter until pressure is brought to bear upon him by the wholesaler through the retailer. I do not believe that any hardware retailer finds fault with a manufacturer who sells to syndicates and other large out- lets, but the criticism comes when mer- chandise is sold at certain levels to regular hardware channels and _ to lower levels to the other outlets. All of us know that every advertised, trade marked item in our stocks which has been sold to us through the wholesaler or manufacturer direct has been sold at a price which not only in- cludes cost of raw material and labor, but also includes promotion costs, cost of special representatives, advertising and every other cost for that matter. Then when the market has been estab- ee A SS = 4: ety Wie Bist cs oo AD J eeRPAecRAORNecencmemmeerR os March 8, 1933 lished for the item, and in most cases it has come from the efforts of the in- dependent dealer, that manufacturer, with his over-production facilities, sells the remainder of his factory output to a syndicate or other large outlet, at a price stripped of all these costs, the burden of which the independent deal- er has already borne. It is this sort of discrimination which is objection- able, and it is this sort of discrimina- tion which has aroused the indigna- tion of the ‘hardware dealer, not the mere fact that the manufacturer sells others. In this connection, rather an amus- ing thing happened while our price committee was in session in Indian- apolis. Mr. Paterson brought into the room two auger bits. One had been bought in an independent hardware store and the other in a chain store. Both of the ‘bits had the shanks wrap- ped with paper to disclose their iden- tity or trade marks. They were sub- mitted to the members of the com- mittee and they were asked to select the trade marked bit. One of the dealers, accidentally, I think, did select the trade marked bit which came from the hardware store, but when they were shuffled the second time, he was unable to distinguish between the two. To my mind the only real difference was forty-five cents in the retail prices. Neither the retailer nor the whole- saler owe the manufacturer any great- er obligation than he owes them. If his policies show inconsistency or favoritism, it seems to me that there should be no hesitancy in bringing them to his attention. If he continues to play fast and loose in his policies by giving preferential prices to others outside the regular channels of trade, he has no right to complain if those not so favored, decide upon a parting of the ways. I have been very much puzzled late- ly over the attitude of some of our jobbers on this question of price dis- crimination. I remember to have been with Mr. Sheets some time ago when he asked the vice-president and sales manager of one of our large jobbing houses to give him some information on jobbers’ costs on a certain item. He seemed very evasive and finally told us that under no circumstances would he quote any manufacturer’s prices to them on any item, in spite of the fact that it has been definitely proven that this same manufacturer whose line he is jobbing to hardware dealers has been guilty of selling his product to a large syndicate at a price which is con- siderably lower than the average job- ber is paying. This same jobber last summer placed heavy orders on import for rake heads, spading fork heads and hoes and other items in the steel goods line and had them handled in their own plant. They sent samples to all their men on the road and they ‘have sold large quan- tities of them to the dealers. Most of you know of the propaganda that thas recently been circulated by an Ameri- can steel goods manufacturer, relative to the import merchandise in. this line, and urging the dealers to “Buy Ameri- can.” One of the salesmen on the road resented this propaganda and wrote a letter to his sales manager setting forth his feelings in the matter. MICHIGAN I happened to see the sales manager’s reply. He told the salesman that he could not blame his dealers for buying large quantities of the imported goods at the prices at which they had been sold, when the buying public had been clamoring for lower prices from the American makers without any relief, but that they must ‘be very tactful and very politic about the matter, for fear that this American manufacturer might cut off their supply of private brand merchandise which they were making for them. His reason for this was that the manufacturer knew something of the size of their import order. Be it said to the credit of some of our wholesalers that they are begin- ning to recognize the situation and are pounding their department buyers on the back, to give their dealers mer- chandise with which they can meet the situation. Others, do not, as yet, seem to realize what it is all about. Two years ago before there was any thought of a price committee, I went to the wholesaler from whom I was buying quite a large portion of my hardware and submitted to him a list of fifty items selected from the latest mail order catalogue which were so highly competitive that I felt that I really must have some help. These items were given to the buyers in the various departments, and in a few days, some of them came back with lower costs, but since that time they seem to have lapsed into unconscious- ness again and it is always necessary for me to buy back, when I am in trouble on any competitive item, in- stead of their having a price which they know will enable me to meet the situation. When I pay my supplier for the goods I buy, according to his terms, I feel that I have the right to insist that he supply me with merchandise at a price that will enable me to meet my competition. I realize that he must have a margin on his goods, suf- ficient to pay his handling costs, and leave a reasonable profit, and this is his job. His buyers should know enough about general competitive con- ditions to do this, and do it efficiently. My observation of some of these buyers is that it would be a fine thing if they would get out on the firing line occasionally and really find out something about what the retail deal- er is up against. Some of the mer- chandise they ask their salesmen to sell proves conclusively that it might also be well for them to shop other stores occasionally. Styles and de- mands change in hardware stores just like they change in other stores, and some jobbers’ stocks in certain lines are two years behind the times. I said a little while ago that the cus- tomer of to-day ds boss, and that he must ‘be served economically and efficiently. Let us not forget this. There is another fundamental in busi- ness to-day that we seem to have overlooked and that is this: The mer- chandise in your store and mine is worth no more than the price at which our customers can buy it in some other store. The old theory that the independent merchant can sell for more on account of the service he renders, his person- TRADEoMAN ality, his having the confidence of the public, and all these things, has been exploded into thin air, by the neces- sity of having had to meet competi- tion on its own ground. Back in the days when our fathers were in busi- ness there may have been such a thing as customer loyalty, but there is no such thing to-day. Customers to-day are thinking in terms of price, quality and value and they are buying mer- chandise rather than trade names. They have become value conscious and they know, too, that unbranded goods are many times just as good, and are greater values by reason of the prices at which they are sold. They have learned the lesson that we, as retailers must learn, that goods are not worth one price in one store, and a very much lower price in another store down the street. So far, in all that I have said, there is really nothing new. It is just a plain statement of facts with which every one of you is familiar. There may have been the thought in the minds of those who introduced the West Baden resolution that the Association could find some means of solution of the problem. If you were to appoint as members of a National price committee the brightest minds end the shrewdest ‘buyers in the in- dustry, even then they could not solve the problem alone. The Association buys no merchandise for resale and the members of the committee buy only for their own stores. The real solution of the problem, to my mind, is in our own hands as deal- ers and as the buyers of merchandise we sell to the customers who come into our stores. We must put upon our suppliers the same kind of pres- sure that our more aggressive com- petitors put upon theirs when they buy merchandise. To me, a careful study of the re- ports to the price committee shows conclusively that the old theory that the merchant should devote his time to selling, and let the buying take care of titself, is all wrong. Buying has not taken care of itself, and will not take care of itself. Buying and selling go hand in hand in good merchandising, ‘and both must be well done. Buying is one form of good management which must not be looked upon light- ly. Some one has said that good dis- tribution is getting the goods into the hands of the consumer at the lowest possible cost. That is exactly what our competition is doing and I take my hat off to them. That is what I must do if I am to survive. I must realize that success in this day and age is only for those who do their jobs well. What, then, are the retailers of this country to do with the job that lies before them? Having studied the reports of deal- er’s costs from all sections of the coun- try, and to bring the matter down to a personal job, I think I would sum- marize it something like this: First. Let me go back to the state- ment I made a few moments ago. The merchandise in your store and mine is worth no more than the price at which our customers can other store. I wish we might hang that over the desk, and put it at the buy it in some 3 top of the page in the want book, where we might see it every time we buy merchandise for sale to our cus- tomers. I must be a closer student of competition, of merchandise, and of values, and I must know the price my customers are willing to pay, and at which they can buy from other sources of supply. On special lines of mer- chandise sold in my store, both the personnel and myself must have more accurate knowledge in order that we may sell more effectively. Second. Knowing my competition, my merchandise, and the prices at which my customers are able to buy, and willing to pay, I will insist that the manufacturer and the wholesaler on whom I depend for my supplies, sell me at a price that will enable me to meet my competitive situation, - and leave a reasonable profit. I will refuse to buy from those who do not do this. lf the theory of manufacturer to whole- saler, to retailer, is sound, then the manufacturer and the wholesaler from whom I am buying ought to be equal- ly interested in provng its soundness and economy in the distribution of hardware. If at is not sound and effi- cient, it has no right to exist, and it will not long survive, if others do like- wise. Third. I will ever keep in mind the fact that due to the sad lessons of economy the buying public has learned in the past few years they will prob- ably for several years to come be more careful in their purchases and be more exacting as to value, I will ever keep in mind the fact that trade names do not always mean quality and value and I will not disregard the demand that is growing every day for good, ser- viceable merchandise at a popular price. Fourth. I will not lose sight of the fact that there are now, and always have ‘been, numbers of folks in my community who have money to spend, regardless of general conditions. I think this kind of customer might well be called “the forgotten man.” All through a long period of years he has paid cash for his purchases, has re- quired little service, and in many cases has paid the losses of the credit cus- tomer who has required the service, and has taken his own time in paying his bills. My business must be revo- lutionized to merchandise to this cus- tomer to serve him efficiently, and to allocate the costs of service where they rightly belong. This is the day when the cash customer is coming into his own, Fifth. I will not continue to accept conditions as they are and content my- self with mere complaint and criticism, on the theory that nothing can be done about it. I made this same statement in our Kentucky convention a few weeks ago in discussing this same subject. Last Sunday afternoon I had a very pleas- ant visit from one of my neighboring dealers. He told me that he went home from the convention and then took a whole day off shopping the mail order and chain stores in a neigh- boring city. He told me that he found out that he had been paying a long price for a number of items in his store, and that he ‘had been very much (Continued on page 14) 4 MOVEMENTS OF MERCHANTS. Battle Creek—Birney & Green, Inc., succeeds the Smith Shoe Co. in busi- ness at 28 West Michigan avenue. Grand Rapids—The Paalman Furni- ture Co., 250 Ionia avenue, S. W., has decreased its capiatl stock from $150,- 000 to $75,000. Newberry—Thieves entered the gro- cery store and meat market of J. K. Jacobson and robbed the safe of its contents, over $200 in cash. Detroit—The Woodward Doughnut Corporation, 1518 Woodward avenue, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—The Manufacturers’ Job- bing House, Inc., 804 Hammond build- ing, has been incorporated with a cap- ital stock of $5,000, all subscribed and paid in. Fulton—Fire damaged the entire general stock of Thomas R. Mears with the exception of canned goods in the grocery department. The loss is covered by insurance. Pontiac—The Pontiac Refining Co., 169 Whittemore street, has been in- corporated with a capital stock of 2,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The Goldman Furniture Co., 8625 Linwood avenue, has been organized to deal in furniture at re- tail with a capital stock of $15,000, all subscribed and paid in. Detroit—The Spa Corporation, 953 Penobscot Bldg., has been organized to reduce mineral waters to dry form and composition of soaps with a cap- ital stock of $4,000, all subscribed and paid in. Detroit — The Hemafil Co., 606 Woodward avenue, proprietary med- icine,- has been incorporated with a capital stock of 50,000 shares at $1 a share, $50,000 being subscribed and paid in. Detroit—The Three Brothers Dry Goods Stores, Inc., 2530 East Davison street, has merged its business into a stock company under the same style with a capital stock of $4,500, all sub- scribed and paid in. Detroit—The Rotary Electric Steel Co., 1509 Ford Bldg., has been organ- ized to build and operate furnaces, foundries, etc., with a capital stock of $15,000, of which $3,750 has been sub- scribed and $1,000 paid in. Detroit—The Howard A. Davidson Lumber Co., succeeds Howard A. Davidson, Inc., 11690 Cloverdale avenue, in the lumber, paigts, glass and ‘building materials business with a cap- ital stock of $75,000, all subscribed and paid in. Detroit—The Anchor Steel & En- gineering Co., 2563 Bellevue avenue, has merged its business into a stock company under the style of the An- chor Steel & Conveyor Co., with a capital stock of $12,000, all subscribed and paid in. Lansing—Percy E. Rulison, Glen Sensabaugh and Al Brewbaker have engaged in business at 824 East Mich- igan avenue, under the style of the Electric Sales & Service, dealing in and servicing radio and other elec- tric equipment. MICHIGAN Lansing—Paul G. Schmidt, presi- dent of Schmidt Bros. stores, has an- nounced that the four stores of the or- ganization will now be conducted on a strictly cash ‘basis, that the patrons of the stores may benefit from the “pay as you go” policy. Jackson—The Jackson the Associated Apparel Industries, with headquarters in Chicago, was closed March 1. The plant, formerly the Jackson Corset Co., started opera- tion in 1883. About 200 employes will be thrown out of work, Caledonia—The Caledonia Co-opera- tive Creamery Association, Ltd., has merged its business into a stock com- pany under the style of the Caledonia Co-operative Creamery, with a capital stock of $5,000, of which $2,350 has been subscribed and paid in. Detroit—The Finsterwald Clothing Co., 235 Monroe avenue, has been or- ganized to manufacture and deal in clothing for men, women and children, with a capital stock of $50,000 pre- ferred and $1,800 common, $1,000 of which has been subscribed and paid in. Detroit—The City Poultry & Egg Co., Inc., 2815 Humboldt avenue, wholesale and retail dealer in eggs and poultry, has merged the business into a stock company under the same style with a capital stock of $10,000, $1,000 of which has been subscribed and paid in. Detroit—Charles E. Elliott, dealer in drugs at 6509 Michigan avenue, has merged the business into a stock com- pany under the style of the Charles S. Elliott Drug Co., Inc., with an authorized capital stock of $10,000, all of which has been subscribed and $5,- 000 paid in. Harbor Springs—Herman Van Drie, has sold his bakery to G. L. Wasnich and James L. Smith, who will con- tinue the business under the Same style, the Model Bakery. Mr. Was- nich has had twenty-five years’ experi- ence in the baking business and Mr. Smith has had fifteen years in the business. Petersburg—J. Fred Kohler, 73, hardware dealer here for many years, died recently. He started a coal and lumber business in 1885 and added hardware lines a few years later. In addition he was a contractor and builder. Mr. Kohler, who held several public offices in the township and county, remained active in his hard- ware business nutil shortly before his death. Kalamazoo—Michael Kennedy, re- tail dealer in cigars and tobacco for the past thirty years, has sold his stock and store fixtures to Oscar Born, who will continue the business at the same location, 250 South Burdick street. The store contains the same fixtures, including the cases and the clock located in the front of the store that were there when the place opened for business thirty years ago. factory of Mt. Clemens—A new electric re- frigerator, by Copeland Products, Inc., has ‘been announced by W. D. Mc- Elhinny, vice-president in charge of sales. The cabinet is modernistic and massive, while the refrigerating unit TRADESMAN is small and compact. The entire re- frigerating system is contained in a compartment but little larger than that occupied by the evaporator alone in a conventional refrigerator. The complete system weighs only 74 pounds, about half the weight of the conventional types, and uses but 5% ounces of refrigerant as against ap- proximately 19 ounces in. the older types. Lansing—Lawrence C. Inman, for the past five years affiliated with the sales department of the Schust Bak- ing Co., Saginaw, has been assigned to the managership of the Lansing branch of the company. The announce- ment was made from the Saginaw offices Thursday. Mr. Inman. suc- ceeds A. Frank Doyle whose resigna- tion as manager of the Lansing branch took effect March 1. Mr. In- man began with the Schust Co. in the Saginaw territory five years ago. He started as a salesman and for the past two and a half years has been special representative of the company in Michigan. Mr. Inman is Michigan born. Battle Creek—J. William Murphy, Jr., East Michigan avenue druggist, has taken out nominating petitions for mayor, announcing that he was run- ning independently. Mr. Murphy lives at 98 Wendell and manages the Am- berg & Murphy drug store at 5 East Michigan avenue, the oldest pharmacy in Battle Creek. He has a wife and two sons and a daughter, two of whom have been graduated from high school while the third is still in school. Mr. Murphy was born in Battle Creek, graduated from the University of Michigan in 1908 and afterward took post graduate work in economics at the University of Chicago and Har- vard university. Manufacturing Matters, Detroit—The American Boy Candy Co., 8660 Mackinaw avenue, has been organized to manufacture and sell can- dy with a capital stock of $1,000, all subscribed and paid in. Detroit— Musliner, Inc., Detroit- Leland Hotel Bldg., has been organ- ized to manufacture and_ sell! paint, putty and glass, with a capital stock of $25,000, all subscribed and paid in. Detroit—The Buttercup Creamery, Inc., 12676 Ilene street, has been or- ganized to manufacture and sell butter and other dairy products with a capital stock of 1,000 shares at $10 a share, $4,800 being subscribed and paid in. —~+++___ Death of Joseph W. Knapp, of Lansing. Lansing, March 7 — Joseph W. Knapp, 74, pioneer Lansing business man, died Tuesday at Daytona Beach, Fla., where he was spending the win- ter months. He had been in ill health for about two years, Mr. Knapp was founder of the 7. Ww. Knapp Co., vice-president of the Cap- itol Savings and Loan Co., a director of the Industrial Bank, and served as vice-president of the City National Bank until that institution was merged with the Capital National Bank in De- cember, 1931. Mr. Knapp came to Lansing about 1884 and went to work for the Burn- ham Dry Goods Co., which later be- came the Mills Dry Goods Co. Later he became affiliated with E. Bement March 8, 1922 & Sons as a salesman, and after a fey years went to Albion and formed » partnership with Frank W. Jewett. Mr. Knapp and Mr. Jewett came t Lansing about thirty-five years ago and purchased the old Jenison dry good store at the Southwest corner of Wash- ington avenue and Ottawa streci Later they moved their dry good business to the present location of the J. W. Knapp Co., and in 1908, Richard Lackey bought out the interest of Jewett and the firm was incorporated as the J. W. Knapp Co. He continued to build up his busi- ness until it became one of ‘the state's leading department stores. Mr. Knapp was active in the retail business until 1928 when ‘he retired and disposed oj his interests. The pioneer. merchant was also one of the founders, “‘e first secretary, and the second president of the Michigan Retail Dry Goods Association, and was active in the work of the National Retail Dry Goods Association, He became a director of the Capital Savings and Loan Co. about ten years ago and was later elected vice-presi- dent. He was a member of the Ki- wanis Club for a number of years and served a term as its president. He served as president of the old Mer- chants’ Bureau, now known as_ the civic bureau. Mr. Knapp was married ito Catherine Walker, a Lansing girl, about 1885. Their only child, a daughter, died when about four years old. Mr. Knapp was born in Ohio and came to Hillsdale with his parents when a small boy. It was there that he learned the dry goods business in a general store. He is survived by a brother, Frank Knapp, of Hillsdale, and sisters living in Hills- dale and Fort Wayne, Ind. Mrs. Knapp and Charles H. Davis are cousins. Although business was Mr. Knapp’s chief hobby, he liked golf, and built his home adjacent to the Country Club of Lansing so he could use the golf course conveniently. There has probably never been a business man or employer, better liked by his employes than was Mr. Knapp. Even after his retirement from active business he would return to the old store nearly every day to visit with those who worked with him in his business, The Merchants Bureau, now the Civic Bureau, received the enthusiastic support of the veteran dry goods deal- er. He would always have something interesting to say at the meetings and there was always the best attention when he spoke. About two years ago Fred E. Mills, who had been one of Mr. Kmnapp’s close friends for a number of years, spoke at a meeting of the Civic Bureau which was set aside as a testimonial meeting for Mr. Knapp. Mr. Knapp was interested in Boy Scout work and for two years headed the finance committee of the Lansing Council of Boy Scouts. One of his hobbies was taking three or four Scouts to the Kiwanis Club meetings as his guests. Mr. Knapp was one of the directors of the City National Bank and sacri- ficed a considerable portion of his own fortune to protect depositors of that institution when. it was merged with the Capital National Bank. At the store Mr. Knapp was a tire- less worker. He was on tthe job day and night, was often the first to arrive in the morning and the last to leave after closing hours. D. M. Shotwell, general manager of Knapp’s, who was Mr. Knapp’s close business associate for years says he never knew a man who was more loved by his employes. —Lansing State Journal. If you would have a faithful servant and one that you like, serve yourself. — 2. -____ Now is the time to light up the candle of industry and economy. inca Prescot Saeed MICHIGAN TRADESMAN of the Grocery { jobbers hold cane 435c and beet granu- ‘the week the first + has continued steady te firm. , however, have shown go special. | farther change in this coun- ry, although there have been fluctua- bi i the primary markets. The financial conditions especially fluctua- " change as between this heey ‘aioe have market for spot Rio green and in a large way, week, ene, — 4 tate of some of the the Farm Board in ex- | sage Board had : such statistics as or less oe, He hamiber of canners. 1 to 5,006,952 cases in , almost doubled its ; s been subjected to Various” sections, even te has mot been any _and getting it out n't Fakes Lahore trade demand. ‘© change has occur- on since the last igh: and a wae from the Coast. ‘States had sizable in- effect af salen: Coast. The movement of California prunes also has kept encouraging pace with apricots. There has been a firm- €r price trend in California 40s as 50s grew into short supply. Small sizes of prunes are in markedly narrow compass in California, All unsold stocks in the Santa Clara Valley are held by first hands or the prune pool, except for probably 500 tons still in the hands of independent growers. Raisins have at least held their ground. Thompsons have remained — steady, while Sultanas and Muscats were in rather restricted demand, as also are bleached raisins. Packaged fruits have been moving in fairly good volume, with business generally on a replace- ment basis. The coming of the bank holidays generally throughout the country may be expected to have an unfavorable effect on trading, but most hands are inclined to look for a prompt resumption of business when the storm blows over. Beans and Peas— Practically all varieties of dried beans-are dull with a weak undertone. It is possible to buy some varieties at a shading over last week. Dried peas, however, are relatively in better condition than dried beans. This, with the possible excep- tion of blackeye peas, which are still weak. Cheese—Cheese shows a fair demand with prices steady. It is believed by students of the market that the rea- son why more cheese is not sold is be- cause nobody makes any particular ef- fort to sell it; it is one of those things most left to sell itself. ' Nuts—While it is now getting “near the time when some necessary season- al buying is expected, large nut dis- tributors are rather inclined to dis- count the volume of business usually done around this time of the year be- cause of adverse economic conditions. The past week was marked by some pickup in the demand for filberts in the shell, as the trade has come to realize that there is a marked scarcity om the spot, although supplies abroad are “plentiful enough. Pecans seem to be - the next im importance, as supplies here are rather spotted, and first hands are well cleaned out of certain grades for shipment. Walnuts are dull, and there’ is onty the barest interest in Brazils and other varieties. The shelled nut market can be summed: up in few words. There js hardly any change in cables from abroad, and while stocks here are light generally, the closeness of buying keeps prices easy and it is still essentially a buyer’s market, Olives—Shippers in Spain are still holding out for firm prices. To date there has been no large replacement demand. Consumers are buying rather lightly out of spot supplies. Because of the lack of an oversupply here the price tone is firm, Olive Oil—Italian oil is holding around the old levels, with a somewhat weaker tone to the market. Stocks here continue light and there is a rather routine demand. Prices on Spanish and Italian oils are now about on a, parity, Pickles—Prices show no quotable changes, but because of the lack of a consistent demand there has been some competition. salt Fish—Demand for mackerel and other salt fish is good and is ex- pected to continue good for the next several weeks. Prices are at present steady, but holders are predicting ad- vances during Lent on account of smal] supplies. Sauerkraut — Consumers of sauer- kraut are still buying lightly. Bulk kraut remains at previous levels. Syrup and Molasses—Production of sugar syrup is stilk light with the de- mand just about equal to it. Therefore the undertone is steady to firm, but without change for the week. Com- pound syrup is unchanged for the week with a small demand. The gro- cery grades of molasses are unchanged. ee Review of the Produce Market. Apples—Red McIntosh, $1.25@1.50 per bu.; Wagner, 85c@$1.25; Spys, $1.50 for No, l and $1 for No. 2; Bald- wins, 75c@$1; Greenings, $1@1.25. Bagas—Canadian, 60c per 50 Mp. sack. Bananas—4@4%c per tb. Beets—75e per bu. Butter—Demand for butter during the week has been very quiet and prices have had a few small fractional declines. Receipts are just a little too large for the present demand. Jobbers hold plain wrapped prints at 18c and Cabbage—40c pet bu.; 50¢ for red. New from Texas, $2.40 per 75 tb. crate. California Fruits—Empress Grapes, $2.25. Carrots—Home grown, 40c per bu.; California, 60¢ per doz. bunches and $2.75 per crate, Cauliflower—$1.80 per crate contain- ing 6@9 from Calif. and Arizona. Celery—20@We per bunch for home grown: Florida commands 35@45c per bunch and $2.75 per crate. Cocoanuts—0c per doz. or $5.50 per bag. Cranberries—$2.75 per 25 th. box for Late Howe. Cucumbers—No. 1 hot house, $1.25 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C. H. Pea from elevator ~....-.< $1.10 Pea from fatmer —.—... 225 90 Light Red Kidney from farmer —. iz Dark Red Kidney from farmer .. 1.2 65 Ib. tubs at 17c for extras. Eggs—The market for eggs has ruled from steady to firm during the week. Offerings of fine fresh eggs are lrmited and the demand pretty good. Jobbers pay 7c per Ib. for receipts, holding candled fresh eggs at 13c per dozen for hhen’s eggs and 10c for putllets. . Grape Fruit—Present prices are as follows: Florida. Mor. Jitice. .nnnieuenmiinn $2.50 Florida Sealed Sweet -.-.-.-..- 275 Teen, CaOlee ....._.--.....-- ns Ue Texas, Fate .~-4.<.. 2, 3.50 Texas, Bugadle ....2. 2.00 Green Onions—Chalots, 60c per doz. Green Peppers—-50c per doz. Honey—Comb, 5@6c per Ib.; strain- ed, 5 tb. tins, $4.50 per doz.; 60 fb. cans, 8c per Ib. Lettuce —In good demand on the following basis: Imperial Valley, 6s, per crate ~..$2.85 Imperial Valey, 4s and 5s, crate. 3.00 Hot house, 10 Ib. basket -..--.- 60 S Lemons—The price is as follows: ooo Sutthint $5.50 S00 Uae OS 5.50 SO ROE FA occ cwenes eens 4.50 wer Ned Bae ee 4.50 Mushrooms—-28¢ per one fb. carton, Oranges——-Fancy Sunkist California Navels are now sold as follows: 26 oh a $3.00: FO reins cin semetin sete aes 3.00 16. oo 3.00 PO es 3.00 O06 3.00 BAe ek eee 3.00 FE oa ee ee 3.00 Re a eo eae 3.00 Red Ball, 50c per box less, Indian River oranges are sold on the following basis: 0 ic en ieee eee $3.00 5oe fo 3.00 16 oe ee 3.00 26 6 ae wus EOD FO ne ee ot UU ateent 3.00 Ce ee ee a = 2s SOO i dab tied 2.75 3ulk, $3 per 100 Ibs. Onions—-Home grown, 50c per bu. for medium yellow, Domestic Spanish, $1.40 per crate. Parsley—50c per doz. bunches. Potatoes—Home grown, 40c per bu. on the local market; Idaho bakers, 26¢ for 15 Ib. sack. Poultry—Wilson & Company pay-as follows: Heavy fowls ..-..-... annineieath wn Ase L tele FOWIG ic ccece cinceicierionnnilions won SR os, ca nao aeiciieenneniean ae PUEGS: snicd sens dimacnemenentie lle COORG: cinch dicinne~ecmnens Siceniccabcnig ae Radishes—40c per doz. bunches hot house. Spinach—$1 per ‘bu. grown, Sweet Potatoes—$1.50 per bu, for kiln dried Indiana. Tangerines—$1.90 per box or bu® Tomatoes--Hot house, 10 tb. basket, $1.40; 5 fb. box, 75. Veal Calves — Wilson & eae pay as follows: PURCY Lekssccesengd Lee 6@7c G006 6 ies eee . 5@6c¢ Spe CLOVEN HOOF OF CHAINS. (Continued from page 1) for Southern numerous small checks which the cus- tomer had been given. This is the system by which checks were cashed, and then the last few days of the banking holiday, just a few days be- fore the banks were opened in-a modi- fied form, the chain stores refused to cash checks of any description for any body whatsoever, It strikes me that through this period the independent merchants not only of Battle Creek but every community in Michigan, as near as I can find out, were put to the test and proved to be 100 per cent. in the emergency, They’ extended credit, they cashed checks and did everything possible to help out during this time of stress. The chain stores all the way through fell way short on the opportunity presents ed to them to be of some use in the communities in which they do business: I sincerely hope the editor of the Michigan Tradesman will make good use of this article, Joseph C. Grant, 6 MICHIGAN TRADESMAN March 8, 1933 MUTUAL FIRE INSURANCE The Gospel of Mutual Insurance. The year 1932 is at an end. With its passing let us review the progressive and stabilizing influence mutual fire insurance has exercised throughout the Nation. The gospel of Mutual Fire Insur ance is simply selection, inspection and economy of operation—and this sim- ple gospel has well served our Nation in this time of need. Mutual insurance has proven so beneficial that nothing can now impede its progress. It has been repeatedly proven that selection, inspection, education, co-operation and responsibility are the strands which make the mutual unbreakable. Mutual insurance means something more than piling risk upon risk, some- thing more than a mere business trans- action. When a man is really con- verted to the cause, he is as one born again—he has entered the kindgdom, leaving behind his old faults and habits. This is no mere figure of speech —it is gospel truth. The trouble lies to-day with the preachers—they won't take time to explain their doctrines to individuals—they want tham to come up their trail in droves. And the re- sult? Higher loss and expense ratios— lower dividends—failures. The purely mutual company — the company that calls for personal responsibility on the part of its members—is the sound, suc- cessful company to-day. One who well knows the value and necessity of mutual insurance, said re- cently: “Men who devote their entire time to buying the multitudinous cov- erages required by big business are now indicating their unmistakable preterence for mutual insurance. Amer- ica’s farmers, backbone of the Nation, have always looked to mutual insur- ance for their protection against the hour of trouble. And so in large meas- ure in all the ramifications of business and industry. The consequence is that this business of ours is now so closely interwoven into the fabric of American life that its future is bound up with what is happening to our general so- cial and economic structure.” Do you not realize that the practice of mutual fire prevention has material- ly aided in the stabilization of your fire insurance rates; of your property val- ues; and has helped lessen the cost of Government through lowered taxation, in maintenance of home industries and the attractions of new industries to the community? The outstanding characteristic of mutual insurance has been its perma- nency and stability. Older than the Nation, is this thing called mutual insurance. In the year 1789 our Na- tional existence came into being—but mutual insurance was there to welcome it, for mutual insurance guided by such hands as Hamilton’s, Marshall’s and Franklin’s had already been func- tioning continuously for many years. Mutual insurance is now entering a decade of unprecedented growth. Never has the stability, the perma- nence of mutual insurance been so well justified or so thoroughly demonstrat- ed as in 1932. The truth stands to the front that mutuals are stronger to-day than ever before. The days past were days of many problems. The times made it neces- sary that the officers and directors of mutual companies use their heads as they had never used them before. Sen- ator Shipstead pointed out clearly the value of the mutual insurance com- pany during the year 1932. Others have aided materially as to the best way to prevent arson fires or other fires, and mutual insurance has done just that. Through inspection, through an adjustment of insurance through education of policyholders, and through careful underwriting practices, mutual companies set about to main- tain the wonderful reputation accorded them by Senator Shipstead, and their success has been stupendous. The continuous intelligent attention to fire prevention on the part of mu- tual companies and their home owners, will soon make fire prevention an ac- values, complished fact. —_—_»~+._____ How Things Are Going in Central Florida. Sebring, Florida, March 4—-Having missed the Michigan cherry festival, with the accompanying queen crown- ing festivities last spring I attempted to even up by attending the strawberry festival this week at Plant City. Strawberry festivals are all the rage in Florida in mid-winter, just as are cherry tours and festivals and the crowning of our cherry queens in the spring time in Michigan. Comparisons are always odious, and I am anxious to merit the good opinion of my hosts down here, but the facts are that we have considerably more class to the crowning act in Michigan than they do in Florida. First of all they do not have here the presence and participa- tion of the governor of the state. The capital city—Tallahassee—being a bit too far away from the region of fruit festivals, at least the sort that they celebrate in Plant City, Lakeland, Winter Haven and other towns where we have celebrated to call a Florida governor. It may be of interest to note that there is a North and South Florida, just as distinctly as there is North and South Michigan. Indeed, it is a greater distance from Key West, Florida, to its most Northern point than it is from the Ohio or Indiana line to the farther- most point in ‘the Upper Peninsula of Michigan. The difference in perman- ent, early settlement and density of population in the two states is just the reverse. Northern Florida has been well settled for many years, as has Southern Michigan, but the develop- ment of South Florida, for the most part, has been comparatively recent and no contemplated development in Michigan compares with the proposed redemption of the everglades section in Florida. I wrote briefly of that a couple of weeks ago and will refer to it again when some road construction makes more convenient a trip to Clewiston in the sugar cane country and the location of the biggest of sugar mills. _Rex Beach, noted author, has a side line as proprietor of a truck farm in the Avon Park section, which I visited on Thursday. This clever writer of thrills specializes in gladiolas and ex- hibits them at the various fairs and festivals. His gardener is as adept at bringing out the colors of agfower as is his distinguished employer in word painting. The sugar industry in Michigan would seem to have as close a connec- tion with the fruit industry of our state as the two have in Florida, I am for Buying Michigan if it does not involve so large a contribution through state socialism—subsidies, etc.—as to lose the whole advantage that home industries might be expected to gain. Newspaper reports indicate that dif- ferent sections of Michigan have varied interests in the bank holiday and some home state dailies seem anxious to drag politics into the situation, regard- less of how it may effect the general welfare. I have a notion that Senator Couzens and Henry ford have always been closer together politically than was generally supposed. If they can tie up in this situation and work to- gether it would seem to offer an op- portunity for real accomplishment not to be gained by any sort of personal rivalry, or by some _ political party damphoolishness. I know some people, both in Michi- gan and Florida, who are so politically sore over the late election that they seem unable to think, act or talk with even a fair degree of sanity. And they are not confined to the opposing party, either—no matter which one that hap- pens to be. Persons who are Roosevelt-minded —that is, those who have watched and studied his career—are for the most part pleased and satisfied with his cabinet selections. There is some com- plaint that he did not throw out the “All A’board” line to the forces who fought him in Chicago and withheld support in the election until every- body, except a few partisanly blind, ungraciously accepted the probability of his election. Just as he disappoint- ed every critic of his pre-convention and National campaign, Roosevelt has disappointed those who hoped he would fail in picking a strong cabinet or would select one devoted to special interests or one having no interests except their own. Harry M. Royal. ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Net Cot» 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer insurance to be less. It is. ness, investigate Mutual Insurance With losses lower, with expenses lower, with no inside profits for invested capital you would expect the net cost of MUTUAL The saving in cost is not made at any sacrifice in safety and strength, The Mutual plan of operation is right, Mutual insur- ance is better protection, Because it is better it costs less. May sound unreasonable if you are not informed, An investi- gation is convincing, For the sake of yourself and your busi- Finnish Mutual Fire Insurance Company 444 Pine Str., Calumet, Mich. | | | f AAR I ENERO SATS RES seme mencetee > ersnaamcaenasees March 8, 1933 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. After six weeks of suspension our weekly Out Around calls were resumed last Saturday. Our ‘first call was at the peanut butter factory of the Koeze Manufacturing Co., at Glenwood, where a second-story addition was be- ing made to the building. It seemed good to see men working again on new construction and to realize that this was rendered necessary because of the growth of a business which had met a disastrous failure because of its for- mer association with a man who wor- shipped at the shrine of John Barley- corn. I was pleased to note that the new route for M 21 from Grandville to a mile or so Southwest of Jenison had been graded during the winter and would be ready for cement as soon as the new road bed settles. Two new bridges will have to be constructed over the creeks South of Grandville. The old structures have been a men- ace ever since the automobile came into general use. Our next call was at the store of the De Vries & Dornbos Co., at Holland, where we had ithe pleasure of listening to the oath being administered to our new President by Charles E. Hughes, the greatest lawyer in the world, and the inspiring speech of acceptance by President Roosevelt. The next call was on the grocery store and meat market of J. J. Kuite, where we were told the elder owner of the business is now confined to his home as the result of a stroke which he sustained a year or two ago. This store looks very aitttractive and the genuine pork sausage on which the elder made and sustained a wide repu- tation for many years is now sold at two pounds for 35 cents instead of 35 cents per pound, as formerly, with no change in the method of manufacture or the ingredients used—pork shoul- ders, salt and sage. My _ original description of this product and the conditions under which it was_ sold, published in tthe Tradesman two or three years ago, has come back 'to me in trade papers published in Canada, England, Holland and New Zealand. My next call was on the new land- ‘ord of the Warm Friend Tavern— John Hafner—whom I found to be a very approachable gentleman. Mr. Hafner was born on a farm, three miles Celina, Ohio, Aug. 25, 1895. Both of his parents were born in Germany. The family consisted of eight children—three boys and. five girls—all of whom are still living ex- cept one son. When Mr. Hafner was four years old the family removed to Bryant, Ind., where the parents still reside. John graduated from _ the literary course of the Bryant high school when the was 18 years old. He then took a position in 'the assembly department of the National Cash Reg- ister Co., Dayton, Ohio, where he re- mained three years. His next con- nection was as clerk of the Manchester Hotel, Middletown, Ohio, where he re- from mained eight years. He then came to Holland as chief clerk of the Warm Friend Tavern. On the retirement of Manager Dauchy, Jan. 1, of this year, Mr. Hafner was promoted to the posi- tion of manager. i In 1917 Mr. Hafner enlisted as dis- patch rider in the 37th division and received his training at Montgomery, Alabama, He served twenty-two months at Montgomery and_ nine months over seas. He was not injured during the war, although he served near the front lines all the time he was in France. Mr. Hafner has never married. He belongs to the Elk’s lodge of Holland and is an ardent lover of golf and lake ‘bathing, in both of which he is very expert. He recently received a letter from the Chamber of Commerce of Holland, announcing that he had been elected chairman of the convention committee which pleased him greatly. Personally, Mr. Hafner is a very agreeable man who has a faculty of making and retaining friends to a re- markable degree. Like all landlords at present, he is running close to the shore, so far as current expenses are concerned, and keeping the cost of ho- tel service down to ‘the lowest possible point, consistent with the satisfactory accommodations furnished. I recently read the autobiography of Calvin Coolidge, written immediately after he retired from the presidency and loaned itt to a friend who was born and brought up in Boston, In discussing the book with the Bostonian ithe other day, I casually remarked that I thought New England people pos- sessed some qualities not to be found anywhere else in ‘the country. He re- plied that he could confirm that opinion by his own experience. His father, who was superintendent of a factory employing 1000 women, using an equal number of sewing machines, gave the son a high school education, with seven years in a musical institute in the meanltime and three years in an engineering school. This done, the father then asked the son what he planned to do. The son replied that he was undecided as to the line of work he would espouse. “How would you like to come in the factory with me?” enquired ithe father. The son im- mediately fell in with the idea and re- ported for work the next when he was told where the brooms were kept. Somewhat crestfallen, be- cause he expected to start higher up ‘than a floor sweeper, he asked what his salary would be. “Three dollars per week to begin with,” replied the father. The son handled the broom the best he knew how. He soon became so adept in ithe use of the broom that he completed his task by 3 o’clock in the afternoon, when he was told *to devote the remainder of the day to re- pairing any machines which happened to be out of order. Soon after his father added 100 machines to the equipment and told his son he might set up forty of them. The new equip- morning, ment did not work well and the super- intendent of the sewing machine fac- tory was sent to straighten out the difficulty. When he saw that forty of the machines were set up differently than the remainder he asked who was responsible for the change in installa- tion. “I am the guilty party,” replied the young man, whereupon the super- intendent approached ‘the father with the remark that he would like to trans- fer the young man’s activities to the ’ sewing machine factory, because he was evidently destined to be a mechan- ical genius. “I think tt would be a good idea for my son to work some- under my instruc- father. “I will where else than tions,’ replied the start him in at $18 per week and push him along as fast as he develops,” said the other. “I will not let him go un- less you promise me you will start him at $10 per week,” said the father. The transfer was made on the $10 basis, but within a year the son was gradual- ly increased to $25 per week, which was considered good pay for a young mechanic thirty years ago. C. C. Kern, proprietor of the White Lake grocery, one of the bright spots on the main street of Whitehall, sends me a newspaper clipping concerning the decision of the Michigan Supreme Court on the malt license matter, as follows: Chain store companies are not re- quired to pay a malt tax license fee for each store. The state malt tax law provides a license of $25 for retailers and $100 for distributors. Frank D. Fitzgerald, secretary of state, construed the act to mean each store in a chain must pay the fee. Suit was brought by the Kroger Grocery and Baking Co, The supreme court held any firm or corporation may do business in all its branches with a single privilege license. Mr. Kern comments on this decision as follows: Attached you will find an interesting clipping—interesting to our octopuses. Is it imperative to elect judges for ‘both justice and injustice? Should: it not be the latter only? Should a judge be influenced any more by a small pile of gold than a large pile? If either, then civilization should cease. I am paying $25 for one year for one small store. Why should chain stores be permitted to create more havoc? I am certain that ruling can be modified —perhaps nullified—through you. I was very much disappointed when this decision was announced and im- mediately wrote the Secretary of State enquiring what, if anything, can be done to secure a rehearing of the mat- ter. I will undertake ‘to exploit his opinion as soon as I receive his reply. Mr. Fitzgerald has always ‘been re- garded as friendly to the independent merchant, having gone out of his way many times to show his dispositien to accord tthe independent a square deal. Under this decision chain stores in De- troit will each pay from 2 to 4 cents license, while independents will be compelled ‘to pay $25, the full extent of the law. Governor Comstock cannot afford ‘to permit this discrimination to continue and receive and votes from independent merchants the next time he runs for chief executive. A reader of the Tradesman. asks me to give him the name of the author of the following: Were a star quenched on high, For ages would its light Still traveling downward from the sky Shine on our mortal sight. So, when a great man dies, For years beyond our ken The light he leaves behind him lies Upon the paths of men. I have gone over my records with great care and thoroughness, without Can any reader of the Trades- man come to my assistance in this result. matter? We see much in the papers nowa- days about Buy American. It strikes good maxim is Keep Home Money at Home. This is strikingly illustrated in the circular I prepared for distribution by independ- ent merchants entitled Slow But Sure I have received many en- quiries concernifig ‘this treatise. me that an equally Starvation. The editor of the Pittsford Reporter, who has long been a constant reader of the Tradesman, writes me as fol- lows: Pittsford, Miarch 2—As an editor with the banks worse than closed you appreciate my position. I will never be without the Tradesman as long as you are at the helm. I am enclosing two dollars and that’s about every cent I have left. Waull send the other dol- lar after we collect from Amdy Mellon. I am going ‘to ask your permission to print in my paper next week your wonderful article, Slow But Sure Starvation. I understand you had it copyrighted and I will print it as that. We are getting chain store results now and I ‘believe it 1s an opportune time to hit while the iron is hot. I will thank you im advance for a prompt reply and also for being pattient with me. K. A. Eldridge. To this letter I replied as follows: “T cheerfully acquiesce in your re- quest to reproduce Slow But Sure Starvation in your paper, with the con- dition that you make no reprints there- from for others. “You will do your mercantile friends a great service by printing the article in your paper because it will do much to convince the readers of your paper that money paid over the counter of a chain store goes direct to New York and is gone forever from your com- munity except the small percentage paid for rent and clerk hire. If Buy American is good, Keep Home Money at Home is equally advantageous.” I am asking all my correspondents and contributors not to use the air mail under any circumstances, because I have found to my sorrow that air transportation or I have mail is slower in delivery than regular rail mail. lost so many letters and so much cor- respondence sent from California that I cannot be responsible for further use of that method of transportation. A friend who was in New York last week received letters sent by train within twenty-four hours, but those sent by air mail were forty-eight and seventy-two hours in reaching him. Some of the older merchants will recall Richard Blumrich, who was a partner for many years in the whole- sale and retail tobacco store and cigar factory of H. Schneider & Co., Grand Rapids. His portrait appeared for many years on all boxes of Dick and George cigars, a famous brand in the ’80s and ’90s. He had a stroke years ago and has been bedridden for a long (Continued on page 23) 10 FINANCIAL Final Crisis Has Occurred. The events of last week un- doubtedly were followed with a great deal of interest by Michigan Tradesman readers. The deteri- oration of the banking situation, which has been revealed since Feb. 14, reached its climax in a suspension of all banking activi- ties throughout the country. The greatest individual loss of gold in one day was $116,000,000. Many financial writers now think that the final crisis has oc- curred. Out of this will come confidence and it will correct business through sound banking practices. There is some encouragement to the holders of stocks and bonds in the action of the market. In the face of all the developments, the Dow Jones averages for last week were only three points be- low the level of Feb. 14. Stocks were accorded support and the supply was limited. In Barron’s Financial Weekly of March 6, one of its financial writers states that a declaration for sound money and inflationary and voluntary devaluation is a favorable omen since this _ talk only occurs in the last stages of a depression. They quote one finan- cial writer as stating that financial history indicates that the second year of every depression is a peri- od of hysteria, the third year a disappointed hope for better things and despondency and the fourth a grasping at the idea of a short cut through tinkering with currency. Many financial writers state that all of the problems are now in the open and out of this should come confidence although it seems that caution should govern the investor until the situation clears. J. HL. Petter. > 2 Effect Banking Disturbances Have on Trade. Banking events in the last few weeks have diverted the customary amount of attention from the business picture. This is not surprising, for banking troubles come home to us with un- usual vigor. Nevertheless it should ,0t be forgotten that as ‘between bank- ing and business, the latter is the more fundamental. During the last eight months the record of busness has been good. This does not mean, obviously, that there has been any startling recovery. Quite the contrary, in fact, for during the period as a whole business has little, if any, more than held its own. Further, the period has been characterized by, first, a rather marked increase, and then, a gradual decline. The apparent stability, therefore, in no smal] meas- ure is the result of the decline so far not having been sufficient to offset the earlier gain. This is an important reservation on the impressveness of the business trend since last summer. Neverthe- MICHIGAN less the fact remains that for some eight months the business community has not been subjected to the psycho- logically devastating effects of ever recurrent “new lows.” There is a real justification, accordingly, for maintain- ing that recentiy business has enjoyed the benefits of a broad, although not too steady, equilibrium. This indicates that in the business part of our economic structure, the necessitous wholesale liquidation and deflation may have been completed. Needless to say, this is not true in every single case. There are whole business activity and thou- sands of individual organizations which still have the task of readjustment ahead of them. If the rest of the business structure can maintain its recent stability, how- ever, these remaining readjustments will be of only minor significance from the point of view of society. They will then be merely a question of bringing the company or industry con- cerned nto a workable relation with a general equilibrium. There is as much difference between this and try- ing to adjust a business to a liquidat- ing economy as there is between standing on a solid floor and trying to stand on a rolling ‘barrel. Whether the rest of the lines of business structure can maintain even its recent stability depends upon the strength of the outside forces exerted upon it. The greatest danger in this regard is from the financial system. So far there has been no appreciable reflection of the recent financial disturbances in the business statistics, the indexes holding up remarkably well. It still is too early to conclude whether this record can be maintained. If it is it will be the greatest argument for optimism that we have had in the last four years. Ralph West Robey. [Copyrighted, 1933.] —_>-~.___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, March 1—In the matter of August C. Fox, Bankrupt No. 4944, final meeting of creditors was held Feb. 3 Trustee represented by Harold H. Smedley, attorney. Trustee’s final report and account approved and _ allowed. Claims proved and allowed. Bills of at- torneys approved and allowed, bill of attorney for petitioning creditors having been reduced and allowed. Petition of George D. Stribley, trustee under trust mortgage prior to bankrupt, under de- cision governing such matters, entirely disallowed. Accounts receivable sold at auction. Order made for payment of administration expenses and ffirst and final dividend to general creditors of 11.6 per cent. No objection to bankrupt’s discharge. Meeting adjourned without date and files will be returned to Clerk of Court. AMERICAN HOME SECURITY ° BANK ° | Under the Tower Clock | | On Campeu Square TRADESMAN In the matter of Sol Tobias, Bankrupt No. 5139. The first meeting of creditors has been called for March 20. In the matter of Sol Tobias, Bankrupt No. 5139. The sale of assets has. been called for March 22 at the premises for- merly occupied by the bankrupt at 117 South Front street, Dowagiac. The stock for sale consists of shoes, rubbers, mens furnishings and fixtures, appraised at $1,872.78. All interested in such sale should be present at the date and time above stated. In the matter of John H. Varenhorst, Bankrupt No. 5148. The first meeting of creditors has been called for March 17. In the matter of Shirlie Merritt, Bank- Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 March 8, 1933 rupt No. 5142. The first meeting of cred- itors has been called for March 17. In the matter of Irvine Highland, 3ankrupt No. 4866. The first meeting of creditors has been called for March 17. (Continued on page 22) Schouten-Hoogesteger Co. INVESTMENT BANKERS We serve those who desire to improve their investment position. Phone 96111 911 Mich. Trust Bldg., Grand Rapids YW West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services .. « OLD KENT BANK 2 Downtown Offices od 12 Community Offices 5) SD) SD (SD () DC) SC) S-() -() << (:) G-(. Why You Should Choose This Bank This bank is big enough to accom- modate you regardless of the size of your banking requirements. And, what is equally important, it is big enough to appreciate you regardless of the size of your account. When and how can we serve you? CIOL? GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices MICHIGAN TRADESMAN # Income Tax ... In keeping with our usual practice we have again engaged the services of the accounting firm, Siedman & Siedman, to assist our patrons and friends in preparing their income tax returns. . A representative of this firm will be in our office on Tuesday, March 14, and you are invited to avail yourself of this service. Granp Rapiws Nationa. Bank ® 5 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. 3athke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; E& B. Hawley, Battle Creek: Ward Newman, Pontiac. A Grocer’s Bill Two Centuries Old. In London, in August, 1931, Secre- tary Beeching of the Grocers’ Institute, showed me a household account book kept for several years beginning in “Book opened November ye 19, 1721”. Hence, as Mr. Beeching remarked, this book was kept “before there was a United accordance with this notation: States”. This is the “Household Book of Honble Mrs. Knight.” time it was kept, it accounts for all the The first mantua maker, During the lady’s various expenditures. entry is that of a eighteenth century equivalent of the women's garment shop of to-day. The “Honble” Mrs. Knight was a systematic woman. She not only kept her household expense in order, but was in a position to prove her accounts at any time. Her plan might not be a bad one for many modern housewives to emulate. This is how she operated: There were no telephones those days and London streets were. notoriously ill pavevd; nor were there any automo- biles to save time or make shopping a pleasure. Hence such folk as Mrs. Knight sent their serving people to market. Then when the lady got her house- hold allowance, she tucked her book under her arm and hied her to her various tradesmen’s offices, or, to pic- ture her more plausibly, she walked ahead while a serving man carried her book, or, still more in keeping with “Honble’, she called her coach and was driven about. Arriving, then, at the shop of Charles Sparrow, grocer, she asked grocer What- ever he answered, she then presented her book, told him to enter her bill in Sparrow what she owed him. detail, foot it up, write a formal re- ceipt below the footing and sign his name. Thereupon, she paid him the money and departed. Her household must have been rath- er extensive and her scale of living certainly was was top hole, as the British say it. This is plainly indicated by one entry, evidently covering a sin- gle purchase from said grocer Spar- row. That purchase occurred June 15, 1732—just over 200 years ago, only four months after George Washington was born and forty-four years before there was a beginning of the United States. It sure was a goodly purchase, as may appear below. It reads: Bifear = 100@28 say $7.00 Ae Suvar 100@56 say 14.00 Do Powd Sugar __ 020@8d Lb. .16 6 Do Lo 3434 ____ aoa ib. 18 Single Lump ---- 020@56 18 miler 1ar@Cs Lh 12 Raisins 22. = 020@4d Currants ..------ 020@5d MICHIGAN Perle Barly =. | 12@5d Lb... 10 12@2%d Lb. .05 12@sd Lb. .16 12@14d Lb. 28 2@5q Lb. 10 6@1l6d Lb. .32 mice 822 Bro Candy _-_._ Jor Almonds ____ G W Rice (?) Bia Pep 9222 Mage 2222 %@I18/- Lb. 4.50 S ah brat) a A \ PP r + Sy s\ S iy % SY iy NY RQ ty th St AU y Pet a S By t yy ty ey Here’s a prod- uct you can rely on for re- &) peat, customer- building business. Dependable in qual- ity, price and deliv- ery. Stock POSTMA’S golden-crisp RUSKS. TU < Prt Ba S NY Rr A tS) +t) T Ay ‘Reco Phys Un, mmended: by: ty IL he Genuine Rusk jciars ) A Wy, Li LENT begins March 1st and ends April 16th Make prominent window and counter dis- plays of MUELLER QUALITY PROD- UTS in your store during this period to take advantage of increased sales. The sale of Mueller’s will help you with the sales of other profitable items, such as cheese, butter, tomatoes, etc., used in preparing various tempting Macaroni recipes. You can offer Mueller Products to your customers with the assurance that they are guaranteed in every way. They are made from the highest grade materials, in a fac- perfect order and only Mueller’s exclusive method of manufacture can produce Muel- tory that has no superior in cleanliness and ler’s Quality. C. F. MUELLER COMPANY Jersey City tes 602. 4 WUELLERS COOKED SPAGH tae estes og == New Jersey March 8, 1933 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Farm Parity Bill As Applied To Hogs. The object to be attained by the farm allotment bill is a praiseworthy one, but it involves an artificial inter- ference with economic tendencies which renders success, to say the least, very problematical. The disruption of market conditions and the destruction of a ready market for hogs application of the allotment plan will, without doubt, engender resentment among the producers and destroy the harmonious relations between farmer and meat packer have been built up during recent years. Under the bill, the adjustment charge levied on the packer and pay- able to the farmer, is to be the differ- ence between the price received for hogs ‘by producers in the local markets and a.given sum which rises from 3% cents per pound to the pre-war pur- “parity” of about 734 cents. These provisions would cause trouble at the start if the price were even cash which would follow which chasing slightly under 3% cents, but the initial difficulties would be as nothing compared with those that would be encountered later on when the adjust- ment charge was increased. As the Secretary of Agriculture raised the ad- justment charge higher and_ higher, which he is authorized to do under the bill, what will happen to prices? The packer is now charging for hog products just as much as the market will stand and has, during the past year, vrtually earned no profit at all. He has, therefore, little or no margin from which to pay the adjustment charge. He figures out that under actual conditions any attempt on his part to increase the price of pork products would, with the existing low purchasing power of his customers and the keen competition of substitutes, lead to a falling off in the demand. He will, therefore, be apt to be rather conservative in his purchases of hogs. As a consequence there will, in all probability, be more hogs at the pub- lic markets than the packers would care to handle. What will be the ef- fect upon prices? It must be remem- bered that when fat hogs once come to the markets they are almost never re- turned to the producers. They must be sold, and sold at once. The natural result will inevitably be a fall in the price of hogs. With every decline of hog prices, however, the Secretary of Agriculture will gradually increase, as he is direct- ed ito do, the adjustment charge. But with every week that this process con- tinues, the market price will be apt to fall still further. The meat packer is almost like the wholesale dealer in strawberries. He must at any time put a price on his products that will move them into consumption ‘before they deteriorate. He is in the position of always having to take small losses on his sales rather than run the risk of suffering greater losses on account of the de- MICHIGAN terioration of his stocks. He must seli at the market. The market price of pork, however, depends not only upon the supply in hand but upon the effective demand as influenced primarily by the purchasing power of the consumers and by the price of the other meats or foods that compete with pork. There is such a mass consumption of pork that there is always a ready market for the product. Moreover this demand is very elastic, fluctuating from day to day according to the price. While the price :s influenced by the demand, the demand is reciprocally in- fluenced by the price. What the farmer, therefore, can get for his hogs depends upon how much the packer can get for pork and lard. How much the packer can get for these products depends upon the pur- chasing power of the consumer, upon the price of substtutes and in part on the export market. One of the leading contentions ad- vanced by the advocates of the bill, i that the meat packer will he able to recover the tax on that portion of his output which he exports. In this way, it is argued, he will be able to secure abroad a part of the market which he might lose at ‘home. It must be remembered, however, that the export situation has changed considerably in recent years. Before the war, about 15 per cent. of the hog products ‘were exported. At present, the exports are only about 5 per cent. In 1932 only 1.1 per cent. of the entire output of pork was sold abroad; whereas 22.9 per cent. of the lard pro- duction was exported. This makes a combined figure of 5.4 per cent. of ex- ports of hog products. The lard formerly quantities to England, Cuba. The situation there has now been greatly modified. England has imposed both a duty on lard and a quota on other hog products which is just about to be diminished. In Ger- many, as in some other continental countries, the chief obstacles to the extension of the export market are the tremendous duty on lard, just imposed, and the monetary situation. For the German exchange quota rigidly limits went in Germany and large the number of dollars into which marks may ‘be converted. Finally, Cuba has recently increased the im- port duties on lard and other fats. Moreover, throughout the world the increasing depression has reduced the purchasing power of the community. Above all, in the present state of inter- national relations, any endeavor on our part artificially to increase the export of hog products would be apt to invite certain retaliation. It is obvious, therefore, that any independent or isolated action of our own cannot be expected to afford a re- lief in the export situation. A tax of 3 cents per pound on live hogs is equivalent to almost four and a half cents per pound on hog products, ‘because only about 70 per cent. of the hog consists of pork and lard. It is not likely that four and a half cents could be added to the price of all products. It is inconceivable, for instance, that trimmings could stand such a price addition. It is even very unlikely that lard could stand any such addition in TRADESMAN view of the other shortenings, like cottonseed oil. The selected pork products would have to stand the brunt of the increase. The price of pork loins, for instance, might go up and would indeed have to go up to perhaps double the present figure. But this could happen, existing state of the demand, only in case the supply is materially reduced. What are the prospects, however, of any reduction in output? The administrative provisions of the competition of in view of the bill are so vague, and the opportunities for fraud so inviting, that any strict application of the law is exceedingly unlikely. In the case of hogs, how- ever, more definite proof of a reduc- tion of shipment is demanded. Even here, however, the administra- tive provisions are defective. While the farmer may ship less hogs to mar- ket by railway or ill be al- most impossible to show that he has not been selling more hogs locally or openly or truck, it wi on the farm, either reptitiously. It is almost impossible for adequate inspection or other ad- ministrative guarantees calculated to control the actual hogs littered on each farm. The farmer is just as likel his reduction of which Ssur- number of y as not to compensate for hog shipments on he receives certificates by a than his hog output on which he receives no certificate. But even on the assumption that his total output of diminishes, it does not follow that the price of corn will rise. On the contrary, if he feeds less corn to a reduced number of hogs, he is apt to feed more corn to his other live stock or to have more corn to sell off the farm. And even if these results do not ensue and if he reduces his acreage of corn, what is there to prevent his utilizing this acreage for other agricultural prod- ucts, thus leading, through an increase in their production, to a diminution of price? Will the net. result constitute any real advantage to the farmer? The increased price which the pack- have to charge for his pork in the face of the present condi- more proportionate increase of hogs er will will, tions of unemployment and the great reduction in the purchasing power of the poorer consumer, result in the in- creased use of substitutes. The packer’s fear of suffering a de- crease of demand will lead him to diminish his purchases. Inasmuch as there is no cause at work leading to any immediate diminution in the re- ceipt of hogs, the combined effect of 13 market conditions will obviously be to lower the price of hogs. The ultimate effects of the measure, although difficult to disentangle, are fairly If the tax is passed on in whole it will constitute a burden on the consumer and tend to reduce his consumption of meat and lower his standard of life. Whether this burden on the community in general is com- pensated by the benefits to the farmer is problematical. If the corn farmer receives the entire amount of the cer- tificate, he will be apt, despite the re- duction in the official tonnage of his products, to increase the output of hogs to be disposed of in more or less devious ways. The resultant lowering of the price of hogs would take up, to that extent, a part of what he receives in the way of allotment certificates. somewhat nevertheless more clear. or in part, Even if there is no such increase in the output of hogs, the fact that the hogs represent less than half the pro- duction of corn leads to the likelihood that the will produce more corn, thus contributing t oa fall im its by any chance he should produce less corn, there is no he should reduce this acre- farmer If, however, price. reason why (Continued on page 14) Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL moro WITH FAMOUS COLD CONTROL AND HYDRATOR All Medals on Display at Showreom F. C. MATTHEWS & CO. 70 No. Division Ave. Phone 9324 \\ aha VALLEY CITY MILLING CO. a “/Grand Rapids, Mich. —— = Slip» Be F MICHIGAN TRADESMAN March 8, 1933 HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids. : Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Hee ee ee Pointers For the Hardware Dealer in March. Right now the store should be brightened up and thoroughly cleaned in preparation for the spring trade. The decorative effect that can be se- cured from a few cans of paint is sur- prising. Discolored walls can be made pleasing, dark ceilings made lighter, silent salesmen polished, draw- ers and shelves re-varnished, new price tickets prepared to replace those which have done duty too long, and the whole store interior made pleasing to the eye. A proper color scheme makes an immense dfference in store lighting. The old time hardware store was dingy and unattractive. Light was not appreciated at its full value. To-day, the wide-awake hardware dealer real- izes that a well-lighted store is essen- tial to attract trade. But with all the window space the dealer can contrive the store interior may still be dark. A white or cream ceiling, a light tint on the walls, will make a big difference in the store lighting, and the electric light bills. Now, too, is a good time to re- arrange the store interior. In many stores the interior arrangements do not take full advantage of store condi- tions. And in even the well-arranged store, little changes here and there will result in an aspect of newness calculated to attract trade and promote sales. The work of rearranging the interior can be done right now to better ad- vantage than a few weeks later when the staff are much busier. At the same time it is worth while to examine the store front with a critical eye, to de- termine if there isn’t room for im- provement. Toward the end of March, house- cleaning commences in many homes. In the hardware store, the dealer, hav- ing himself set a good example by cleaning his store, should make his initial appeal to the housecleaning trade of the community. Goods re- quired in housecleaning should be fea- tured prominently. Vacuum cleaners, curtain stretchers, carpet sweepers, stepladders, mops, pails, brushes— these and a host of others should be given display. The housecleaning season will con- tinue,.more or less, until hot summer weather sets in; but the merchant who puts on the first display will get the inside track on ‘his competitors. Right now or a little later it may be worth while to send out a circular let- ter urging on housewives the desir- ability of being fully and properly equipped for housecleaning. Such a letter could suggest articles of equip- ment, and quote combination prices on more or less comprehensive outfits. The paint trade is an important factor in spring business. Toward the first of April the demand for exterior paints begins to quicken. In March the dealer should complete his prepara- tions for the spring paint campaign. Indeed, before the end of March the mailing list advertising for this cam- paign should be well under way. Ad- vance orders for exterior paints can be secured by outside canvassing. Such orders give the spring paint drive a good start. In March the wide-awake hardware dealer can do a lot of useful missionary work outside the store. The spring feeling is in the air and people are be- ginning to bestir themselves. Farmers can be canvassed for wire fencing and other lines. The dealer should get in touch with local athletic organizations. A great deal of country trade can be reached by the rural telephone. Even if orders are not secured at the mo- ment, a good foundation is laid for future ‘business. In the search for new business and new customers, individual work counts for much. How many merchants keep a sharp lookout for new residents to the community and make personal calls on such newcomers? Very few. Yet it will usually pay the dealer to call on the newcomer, welcome him to town, and incidentally leave some printed matter for him to peruse at his leisure. Make the call yourself, if pos- sible, or send one of your best sales- men. It is worth remembering that people moving into a new town, or even into a new house, pretty nearly always discover the need for a lot of new hardware. Keep close watch also on newly married couples. These are among your best prospects. Put the newly- weds on your mailing list and send them advertising matter every month for, say, a year. With the advent of March, fishing tackle can be featured. Following the inventory, these lines have been, of course, sorted up and stacked in their proper places; so that everything is in readiness to cater to the angler. Very attractive window displays of fishing tackle can be devised; and while elab- orate displays are possible, even a stocky window will rivet the interest of the fisherman. In March, the ‘hardware dealer should be persistently planning and preparing for the months ahead. Early in March is the time to put the finish- ng touches on your plans for spring and summer trade. In the latter part of March your spring campaign should be actually launched. In the final planning of the first two weeks in March, the dealer will find it worth while to study his past suc- cesses and his past failures. The man who profits as much from mistakes as from achievements is the man who makes the best showing in the hard- ware business. Suppose your plans are definitely laid for the coming year? What about the execution of these plans? The best laid plans of the hardware dealer are worth very little unless they are carried out. Persistence and intelli- gence in execution, a willingness to vary a preconceived plan iin the face of real necessity and a resolute refusal to vary it for any less reason—these factors help make the dfference be- tween success and failure. There will come, particularly in mo- ments of discouragement, a tendency to slacken effort. Or, on the other hand, if you are very busy, you may drop some phase of your pre-arranged effort. Don’t yield to the compulsion of either too mutch success or too much discouragement. The one thing to do is to push, to push hard, and to keep on pushing, Persistence is a big factor in the suc- cess of your spring selling campaign. And if the results of your efforts are not as encouraging as you perhaps hoped, that is all the more reason for sticking to it and making the utmost of everything. Victor Lauriston. oo RED CROSS OR DOUBLE CROSS. (Continued from page 3y surprised to find out how much lower he could buy them, since he knew just what he must have, how much his cus- tomers would pay for them and how much he could afford to pay. I am wondering to-day just what would happen if every man inthis great army of hardware retailers suddenly de- cided to do this very thing and positive- ly refused to buy any item of merchan- dise from his supplier on which he could not meet his competition on their own ground. I am wondering what effect this would have on the wholesalers of this country, and, finally, on the manu- facturers who are supplying them. I have a faint idea that this thing of allocating costs and discrimination in prices, would take on a different color. No one can do these things for me. It means work, continuous, persistent, hard work. It is not a job to lie down on. I cannot escape the task that is mine, any more than I can escape the penalty if the job is not done. But the end will be worth while. It will mean my salvation as a retailer, if I am to survive in the Battle for Business. ———-» + ___ Farm Parity Bill As Applied To Hogs. (Continued from page 13) Finally. age and why he should not augment the output of his other agricultural products, thus contributing to a reduc- tion in their price. In other words, the ultimate conse- quences will be higher prices to the consumer, an unsatisfactory hog mar- ket, and either lower prices or not proportkionately increased returns to the producers as a whole. The net re- sult will therefore be a diminution of the social income. With the underlying aim of the al- lotment bill, there can only be the greatest sympathy. The plight of the American farmer is universally recog- nized. If higher prices could be secur- ed for his produce, everyone would be delighted. For it would not only en- able him to make a good living but it would, by increasing his purchasing power, at once react upon the pros- perity of business in general. In the discussion of the allotment bill, not a few of its proponents have asked: If the allotment bill will not solve the problem, what will? It is easy to criticize, it is difficult to con- struct. We have tried one measure after another and have failed. The emergency is so great that we ought not to reject anything that promises the slightest success. This argument, however, is essen- tially weak. What is needed is a diag- nosis of the real trouble. This is not difficult. The farmer’s difficulty results from a combination of high costs and low prices. The high costs are due primarily to interest and to taxes. The interest is payable on debts contracted for the purchase of land during the period of inflation. The only remedy for this is a temporary alleviation of the bur- den through an extension of credit until such time when conditions im- prove and land values again rise. The burden of taxes has become acute be- cause the local property tax is levied on property, although like all taxes, payable out of income. The remedy here consists in such a change in the entire tax system as is involved in a co-ordination of Federal, State and: Io- cal revenues with a resulting equaliza- tion of the burden. On the other hand, the low prices are due to world-wide causes. These can- not possibly be overcome by isolated or independent action. Apart from the factors making for low prices in gen- eral such as the currency conditions, the obstacles to dnternational trade and the like, the special causes which are responsible for low agricultural prices are the cumulative surpluses of agricultural products. It is a fact that there are some such surpluses, al- though, in the case of pork, stocks are smaller than they were last year. These cumulative surpluses can re- spond only to a movement for reduc- tion of output, to be brought about largely through the abandonment of the thigh cost of marginal farms that were ‘brought into being during the period of the war. No effective effort has yet been. made to limit production in this country and no measure with- out such a provision can accomplish the desired result. But isolated action, even ‘if successful, would still be in- adequate, inasmuch as it is a matter of world prices, the reduction must be a concerted and international action. Thus we are led again by a devious route to the only possible escape from our troubles. The evil is international in origin, the remedy must be inter- national in scope. We must be willing to look at the situation from the broadest possible point of view. It is a problem of international produc- tion, of international demand or pur- chasing power, of international trade and of international money. Moreover, international economics is bound up with international politics. Until we get ready—and not only we but the rest of the world—to abandon our ideas of exaggerated nationalism, until we are willing to consider, in the broadest possible way, not only the problem of allied debts but the much greater problem of international comity and of international concert, we shall never lay even the foundations of renewed prosperity for the farmer. Domestic legislation must be in harmony with, and not at cross purposes to, inter- national life. The sooner we realize the bad ‘business involved in an exag- gerated national selfishness, the more quickly we shall be contributing not only to the world welfare, but to our own welfare. Edwin R. A. Seligman. March 8, 1933 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt, Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. : Manager—Jason E. Hammond, Lansing. Coming Convention of Retail Dry Goods Association. Lansing, March 7—As stated in a former news latter, we have had a meeting of the board of directors as a program committee and are now submitting the tentative program for our convention on March 21, 22 and 23. There may be some changes and we expect there will be two or three minor additions such as music and simple forms of entertainment. The principal day of the convention 1s Wednesday, March 22, and we hope that as many of our members as pos- sible will arrive the day before and enjoy the afternoon and evening of Tuesday, March 21, with us. It is unnecessary to comment re- garding the other speakers on the pro- gram more than to remind you that they are men of ability and know their subjects. The Legislature will no doubt be in session and much of your time the day previous to the conven- tion and the day after can be profit- ably spent at the capitol. We gave in our news letter Feb. 10 the general outline of Gov. Comstock’s taxation bill. At the time of sending out this news letter no general con- ferences have ‘been ‘held on this bill nor has it been considered in com- mittee of the whole. Protests are coming from different groups. of indi- viduals and no doubt by March 21 there will be something doing. We suggest that you communicate with your member of the legislature, secure a copy of the bill and study it. It is certain that a taxation bill will be passed. Before you give advice on the subject, you should be thoroughly in- formed. Tuesday, March 21. 3 p.m. Informal meetings of board of directors of the Michigan Retail Dry Goods Association and the Grand Rapids Merchants Mutual Fire Insur- ance Company. 4p. m. Enrollment of officers, mem- bers and guests. Reception at hotel by Lansing citi- zens and members of Lansing Mer- chants Bureau. 6:30 p. m. Informal dinner and program in dining room. Opening remarks and introduction of officers, members and guests. Former President, Jas. T. Milliken, Traverse City, presiding. Address, ‘Methods Used With Store Executives and Employes.” O. G Drake, Herpolsheimer Co., Rapids. Round table and questiom box dis- cussion Jed by First Vice-President Thos. Pitkethly, Flint. Participants: E, R. Wilson, J. W. Knapp Co., Lansing; B. H. Comstock, Globe Department Store, Traverse City: J. C. Grant, J. C. Grant Co., Battle Creek; H. R. Brink, L. W. Robinson Co.. Battle Creek; J. C. Toeller, Battle Creek; E. E. Ingram, L. H. Field Co., Jackson; Stephen Cizek, Glasgow Bros., Jackson; W. D. Baltz, W. D. Baltz Co., Grand Haven; John Moore, Gilmore Bros., Kalamazoo; A. J. Richter, J. B. Sperry Co., Port Huron. Wednesday, March 22. 9 a. m. Visit Michigan legislature and state offices. Confer with legis- lators regarding pending legislation— especially taxation. 12. Luncheon in dining room. Sec- ond Vice-President Paul L. Proud pre- siding. Address with charts, “Depressions, Debts and Prices,’ Prof. Herman Wyngarden, Michigan State College. Gra nd 2:30 p. m. B, H. Comstock, Trav- erse City, presiding. Address, “Merchandising Co-opera- tion with Utility Companies,” Harold W. Bervig, manager Michigan Retail Hardware Dealers Association, Lan- sing. Discussion, J. Charles Ross, Kala- mazoo. 3:30 p. m. Address, “Outlook for the Small Store.’ Arthur S. Purdy, Isenberg, Purdy & Co., Detroit. Discussion. Report of Manager. Election of officers. 6:30 p. m. Dinner, Wisteria Room (One dollar per plate) President Geo. C. Pratt, presiding. Music ‘by Central High School Glee Club. Address, “Outwitting your Com- petitor.” Lee H. Bierce, director pub- lic relations, Detroit. Address, “Humanity vs. Technoc- racy.” Hon. Patrick H. O’Brien, At- torney General of Michigan. Thursday, March 23. 9 a. m. President Geo. C. Pratt, presiding, Address by newly elected president of Association, Plans for Association work for com- ing year. Reports of committees. Adjournment. Jason E. Hammond, Mer. Michigan Retail Dry Goods Association. Resolutions. ——_+ o-- Firmer Tone in Sarouk Market. Buyers for retail stores persisted this week in attempts to obtain desir- able Sarouk rugs for sales purposes at prices ranging from $1.25 to $1.30 a square foot in the wholesale market, but met firm resistance from import- ers. The market, at the present time, is cleared of distress stocks and the trade is determined to prevent fur- ther retail price wars if possible. Prices on other Oriental rug weaves remain steady, with buyers showing little in- terest. Importers contend that price- cutting on Sarouks has not spread to stores outside this city and that the market will adjust itself there this month. —_+~-~»—___ Small Steel Mills Increase Sales. Small steel mills equipped to meet changes in public demand operated up to 50 per cent. of capacity throughout the month of February, according to reports from companies supplying ore and other products to the mills. In the zinc and lead industries, sales to the ‘big steel companies fell consider- ably below the February, 1932, figures, while in several instances the volume of purchases made by the smaller pro- ducers increased from 50 to 60 per cent. above figures for the correspond- ing month last year. Sales of galvan- ized sheet metal and of galvanized wire were major sources of business for the small producers, it was said. —_++~___ Prepare Summer Lamp Lines. Initial samples of Summer lamps have been put on display in wholesale showrooms. The lamps, to be featured for May and June retail promotions, are priced to sell from $2.95 to $10, with the bulk of the samples in the $2.95 to $5 ranges. Table styles are favored and pottery bases with parch- ment shades are stressed. Re-orders on Spring lamps are still coming in, but selling agents complain that the volume called for is much lower than expected, especially from: stores in the East. Regular lines of higher price lamps continue inactive, although there is a fair call for sales goods to retail up to $15. oe Ready Call For Novelty Gloves. Novelties in women’s gloves are meeting with a ready demand from retailers, although general buying of this merchandise iis being done slowly. For current delivery ‘there is an active call for kid merchandise in slip-on and four and five button styles. The ex- pectation is that the Spring will see considerable favor for fabric gloves. Interest centers in such new offerings as the imitation crochet glove in gauntlet style. Gloves of rough peb- ible crepe fabrics are also outstanding in the slip-on styles. Gray, navy, egg- shell and pink lead in the colors or- dered, with white and black also fig- uring strongly. ——_ Jig-Saw Re-orders Heavy. With the jig-saw puzzle now spread- ing to the Coast, re-orders continue heavy and show no signs of diminu- tion. New ‘types are being brought out, reflecting improvements in ma- terial and in the development of the jig-saw contest idea. A mixture of cork and concrete is being used for one type of puzzle, sufficient rigidity of the pieces being obtained for them to stay in position when the puzzle is be- ing solved. A set of four puzzles has been devised so that a hostess may stage a contest, with awards to the winner. The set is priced. to retail at 25 cents. —_>-+___ Outdoor Pottery Sales Off. At a time when Spring buying in the wholesale outdoor pottery market should be approaching its peak, manu- facturers are finding little demand for merchandise. Buyers who have al- ready shopped the market returned to their stores after buying less than one- third of mormal requirements, Mer- chandise retailing up to $7.50 was favored in the small amount of buying done, Elaborately decorated jardinieres and other pieces popular in the last three seasons were neglected and or- ders were confined to staple goods such as sun dials, bird ‘baths and gaz- ing bowls. ——_>++___ Corset Sales Well Maintained. Rated in comparison with other re- tail lines, the business in corsets since the first of the year has held up notably well. A decline of 15 per cent, was estimated, due chiefly to lower prices, against an average of about 23 to 25 per cent. for general department store lines. With the advance of the season, leading producers in the indus- try look for extensive reorders. Models of lighter weight materials, including rubber-woven cloths and batistes, are being bought. Styles featuring un- broken ‘hip lines are outstanding. Step- in types are meeting a greater call than a year ago. ——__ + New Dollar Items Active. A steady streamy of new merchan- dise available for special retail pro- motions around $1 is being developed in ‘the market. The items are of the “flash” variety and in many cases take their inspiration from types which have retailed heretofore at substan- tially higher prices. Included in the merchandise receiving market atten- tion at this time are clipper ship barometers, perfume sets comprising two bottles and powder jar or mirror tray, floating rubber animals im horse, frog and swan shapes and replicas of old-time drinking accessories. at Notes Widespread Sales Trend. A very large percentage of the re- tail activity in many cities throughout the country is now being concentrated on special promotional events, accord- ing ‘to a report which was_ sent to a leading manufacturer in New York City by a representative he now has on the road. Whether reflecting the emphasis placed on similar events by leading stores or not, this represen- tative said that the many centers are finding the promotional ap- peal the only effective one at present. The situation has led, he remarked, to exceptionally strong efforts to obtain goods to be featured in these events. stores in —_2~+-__ Solid Colors Favored in Shorts. A noticeable trend to men’s white and solid color gym pants in the low- end range has set ‘in since the begin- ning of the year ,and the bulk of the business has been centered on these In addition to the all-white numbers, blues, greens and tans are the favored colors. Broadcloths, sell- ing at about $1 per dozen, to retail in the neighborhood of 15 cents each, are styles. chiefly in demand in the cheap ranges. Enquiry for the better styles has ‘been slow in appearing, although 25 cent retailers are receiving attention. Hollow Ware Orders Are Limited. Limited orders for metal hollowware continued in the wholesale markets. A fair degree of activity was reported on low-price silver-plated ware, includ- ing decorative table pieces to retail up to $7.50. Pewter manufacturers said that re-orders for their merchandise have dwindled over the last two weeks. In sterling silver producers are enjoy- ing a fair amount of business from stores that are featuring low-price ar- ticles in current promotions. But little regular merchandise is being sold. Men’s Wear Trade Dull. Retail trade in men’s clothing and furnishings came to something of a standstill last week. Public nervous- ness over the banking situation caused consumers to hold on to their money and the barrage of sales by stores brought comparatively little response. Some low-price suits and furnishings were bought, but not in any apprecia- ble volume. Stores do not look for- ward to any increase in business until the banking situation is cleared up and public confidence restored. —_->____ Sales Helping Glassware. Furniture and houseware sales by leading retail outlets continue to be reflected in the demand for pressed and blown glass products. Production in February was ahead of January in most plants and indications are that the first part of March, at least, will see little or no recession from the Feb- ruary activity. Crystal continues quite popular in stemware and table glass, with the heavier colors, such as dark blue and ruby, holding well. The de- mand for flat glass products shows little change and market continues dull. 16 HOTEL DEPARTMENT Pershing Square Is the World’s Loaf- ing Place. Los Angeles, March 4—It is inter- esting to roam around Los Angeles and environs for the purpose ot sampling the various natural and arti- ficial food products. I have an acquaint- ance here who does the “shopping” for one of the larger restaurants and oc- casionally he does me the honor of in- viting my criticism on the results ot his activities. Otherwise J would go broke in financing these investigations. At one of the big markets the other day we ran across something which excited my curiosity, a bit of tempting pickled avacadoes—a new, dwarf, seed- less variety of the creamy, delicious favored salad fruit which is doing its bit to make California famous. Dried persimmons, raised and cured here in Los Angeles county, and dried bananas from Brazil and Hawaii are two new offerings and are certainly delicious. At present the bananas are retailing at 50 cents per pound and the persiun- mons at 25. The newest vegetable on the market is the Japanese crone. It is an extremely tiny variety of the Jerusalem or ground artichoke. At present it is grown only in Florida, but fields of same are being started in the vicinity of Los Angeles and conditions are said to be very favorable for rats- ing them at a profit. Scrubbed, like new potatoes, and boiled, they promise a new treat for epicures. Passion fruit and cheremoyas are of the plum fam- ily with a distinct flavor of pineapple, and if vou do not ‘hunt them up in your home market and try them out you are missing a real bet. In manu- factured foods, corn chips are the most recent offering. Somebody invented them by twining of tortillas and_po- tato chips in the same breath. With the addition of cheese, or even just as they come from the package, they are delicious and will soon be popular. The very latest offering of cheese crackers have the addition of celery or anise seed scattered through them. And an enterprising Los Angeles man- ufacturer is just introducing a brand of California wine vinegar in the Latin restaurants, which will make you think of the Italian and French offerings in the far distant cafes, if you have ever visited them. If your whistle meeds lubricating there is something for this unfortunate condi- tion made out of the Florida papaya, which, as most of us know, is the muskmelon raised in treetops. The doctors say it is a good thing for dyspepsia, or for an overdose of that old-time remedy they used to recom- mend for coughs and colds. An Easterner visiting Los Angeles soon discovers that Pershing Square, directly opposite Hotel Biltmore, is the world’s loafing place. I may have said something about it before, but when I was recently engaged in con- valescing I used to get over there fre- quently and listen to the political and other arguments, which I might say were offered freely. Out here we oc- casionally refer to it as the “home of the unburied dead.” But for all that it is the one cosmopolitan center of Los Angeles, where all nations meet on common ground, and is the instant delight of all tourists. Many a happy acquaintance has been formed here, and there old-time friends have been re-united, It always gives me a thrill to go there and, for the nonce mingle with the hypoloi. Certain changes are taking place in the park which are of more ‘than passing interest to me. Sur- rounded by oak, maple, beech, elm and spruce trees of the North and East, are banana trees, the large fronds of which are already providing shade for seated patrons of the Square. Plants from the plains of South America, the jungles of Southern Mexico and Cen- tral American republics, and jungle MICHIGAN grass from Africa have already been placed close to the walks and sur- rounding the fountain in the center of this beautiful park offering. It is al- ready taking on the tropical appear- ance which has been planned for it. Soon the trees from the North and East will be removed entirely to other parks in the city and be replaced with tropical and semi-tropical growth. When this job is completed the Square will no more remind Eastern visitors of their home states, but will enlighten them on such tropical and semi- tropical growths. But no matter what happens along these lines it will con- tinue to be the meeting place of old friends and the melting pot of natives from every clime. Here you will find, also, the lame, halt and the blind, the unemployed, and at all times the self- constituted orator, with trousers frayed at the knees and other sections, telling you of the mistakes of the gov- ernment and of those constituting same. In a recent public statement the chief of police of Los Angeles an- nounced that he was not disturbing persons of “economic value” in his roundup for the suppression of the liquor traffic. The church folks took him up claiming that !:is purpose was to shield persons of wealth. The com- mon council made a demand upon him for a definition of the term. The chief came back at them with this: “To me it is inconceivable that a man of normal intelligence cannot understand what is meant by the term. Persons of no economic value are those who subsist wholly or in part in illegal activities.” The chief still holds his job. Now that the Greeters of America have reached the highway of success, somebody wants them to become more exclusive and insists that at the instant one of their members becomes un- affiliated with hotel service, he be placed on a sort of suspended list, and be deprived of any voice in the affairs of the organization. I do not take kindly to this notion. Some of the greatest organizers of Greeterism have been individuals who at one time were actively engaged in hotel service, but who, for some reason or other have become disconnected with the profes- sion, though still feeling the desir- ability of its success. They have ex- pended much effort in helping the movement forward to success, besides paving ‘their dues. Some day they may be back in the harness and active mem- bership during the interim cannot help but be beneficial to the profession, as well as to the individual. I could men- tion a number of faithful scouts in Michigan who ‘have done this very thing. They have never asked any- thing from the association except fraternity, but have, at all times, given something to it. The success of Greet- erism has not been due ‘to any par- ticular interest on the part of the rank and file, but to a very few who have had a vision and applied their efforts to practical ends. It were better to stamp out such a movement as I have mentioned in its incipiency than ‘to eventually flounder on the rocks of oblivion. History repeats itself and many an organization is facing deplet- ed membership because there were no “Georges” to keep up their enthusiasm. Spanish hotels, through organized effort, have decided to place a ban on all sorts of tipping. They have de- cided ‘that the tourist, especially from America, is being held up and are go- ing to emancipate him. Tipping is as bad for ‘the giver as it is for the re- cipient, as some of my friends, who visit Agua Caliente, will agree. The semi-annual picnic of the Michi- gan. society of California, is to be held at beautiful Sycamore Grove on Sat- urday, March 18. Last Saturday the Iowans met at another park, Lincoln, TRADESMAN equally grand, and the papers claim there were 100,000 in the bunch. The records show that never has one of these state gatherings been postponed on account of the weather. And while I am speaking on the weather topic, let me say that Los Angeles, so far this winter, has not “enjoyed” a single frost, Seems funny, but the fact remains established that the most of the Chinese restaurants in Los Angeles are owned, operated and_ largely patronized by Japanese, only the cooks and waiters being Chinamen. The manager of one I occasionally patronize, down in the Plaza district, tells me that he and the cashiers are Japanese and most of the patrons are Americans and Japanese, and you sel- dom see any Chinese at the counters and tables. But I am reiterating the statement that the Chinese are the best cooks in the world. I have a friend who conducts a large fruit and vege- table ranch about eighty-five miles distant from Los Angeles. He has a ranch house presided over by a China- man who feeds a dozen laborers every day, who prepares some of ‘the most tasty dishes I have ever eaten. Re- cently, when I was on a strictly milk diet he sent me a two quart jar of chop suey. I was not permitted to absorb any portion of his kindly offer- ing, but friends of mine who dissipated the decoction, told me it was the finest they ever enjoyed, and since then I have had opportunities to confirm their claim. I now ‘have the good fortune to be in possession of the formula for preparing same and for the benefit of my catering friends and the various housewives who read the Tradesman I am passing it along. Now, either paste it in your hat or scrap book for it is well worth preserving, and I hate to be compelled to publish it again, when it seems like a useless effort: Three-fourths pound of beef, cut in thin, long, narrow pieces; 34 pound of pork prepared in the same way; 3 cups of onions, sliced thin; 3 cups of celery, chopped fine; 3 tablespoons of Chinese molasses; 5 tablespoons of chop suey sauce; one can bamboo sprouts; one can mushrooms; two pounds. fresh bean sprouts; 3 tablespoons creamery butter and 3 cups hot water. Brown meat in the ‘butter, then add the water and simmer for 45 minutes. Now add salt to taste and the onions. Boil slow- ly for 15 minutes. Add celery, molasses and cook until celery is tender, about 10 minutes. At this time add bamboo sprouts, mushrooms and bean sprouts. Boil 10 minutes, then thicken slightly with 2 tablespoons of corn starch, dis- solved in a little cold water and cook 15 minutes longer. Serve with boiled rice and the condiments. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JOHN HAFNER, Manager — — TS March 8, 19383 CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AN THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at e PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. sUrEraRE — Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon “fe Michigan Columbia Hotel KALAMAZOO Good Place To Tie To ns —— HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER ‘ 4 4 ) : § Ath laa MA aN to BAe sO Baap Pecan aR ‘ i i : § 4 March 8, 1933 MICHIGAN TRADESMAN 17 Then you will have something to offer which will make your guests sit up and take notice. This cost me sev- eral cigars, but you are all as welcome to it as if I had picked it off a Christ- mas tree, Last week I announced that I had caught up with A. B. Flagg, a former Pentwater druggist, and still a resident of that charniing little village. Now I can make the positive statement that his charming wife, Ann, has caught up with him here, and I have had a wonderful visit with them both, Mrs. Flage is very much involved in the social affairs of Pentwater and she has had much to do with the civic admin- istration there in the role of village trustee and other municipal offices. When Michigan adopted the equal suffrage amendment, as chairman of the village caucus, I suggested ‘that it would be a right smart stunt ‘to place a sprinkling of the fair sex on the elec- tion ballot, but the old-timers couldn’t look at it in the same light. But through the connivance of myself and others, she and one or two more in- telligent women were elected on slips by handsome majorities. Now they are regarded as full fledged politicians and are always considered when_ it comes to making up the slate. Pent- water friends have written me_ that Mrs. Flagg is a very plausible candi- date for the local postoffice, and she deserves it for the reason that she is fully equipped for just such a service and is justly popular with her fellow citizens. Last week Manager “Dave” Barker, of the Rancho Golf Club there, enter- tained a simon-pure Michigan party consisting of Miles Wilkinson and wife, formerly of Muskegon, Mrs. Jacque Percy, more recently of Grand Rapids and ‘the writer hereof. ‘Dave,’ before he made his debut as a hotelier, was a bellhop at Hotel Sherman, Chi- cago, during the period that Mr. Wil- kinson was chief engineer at the same establishment. They both live out here now, but it was a first contact in many years, and they certainly did have some homecoming. Detroit hotel men have in a large degree taken the sting out of the so- called (bank ‘holiday by arranging for special funds outside of the state whereby their patrons may be accom- modated with expense money. The Statler and Book-Cadillac opened private disbursing agencies, supplied their guests with railroad tickets and funds ‘for essential purposes. It was a nice thing for them to do and the traveling public will no doubt in the future demonstrate their appreciation of the service.. Out here in California the epidemic has “lit” and we are all reduced to sackcloths and ashes, but our bankers and governor ‘thought so well of the Michigan idea they have adopted it. The Milner Hotel Co., of Detroit, has taken over two more Michigan ho- tels, the Michigan, at Muskegon, and the Lindley-Hall, in Detroit. The Muskegon acquisition will henceforth be called the Milner and operated on the plan of $1 per day for rooms with- out bath and $1.50 for the complete service, with additional offering of free laundry service for guests, which this organization features. James T. McFait, former promotion manager for Hiotel Bismark, Chicago, has been transplanted to Detroit to assume a managerial job at Hotel Wol- verine, Ernie Richardson’s hotel. John K. Blatchford, Chicago, who has been secretary of the Hotel Men’s Mutual Benefit Association of the U. S. for so long a period that there is now no one left to tell about it, was returned to office by a com*fortable plurality at the annual meeting held in -Frawley, general Chicago last week. By adoption John is a Michigander, as he has a beautiful summer ‘home in ‘the St. Joseph dis- trict. Fred. J. Doherty, Hotel Doherty, Clare, and president of the Michigan Hotel Association, has named J. E. manager of Book- Cadillac, Detroit, on the - legislative committee of the Association in place of E. T. Lawless, Mr. Frawley’s predecessor at the Book-Cadillac. Floyd Doherty, proprietor of Hotel Osceola, Reed City, is vacationing in Florida. George Piteau, proprietor of the Lakeview Hotel, at Sault Ste. Marie, for many years, died recently in the hospital following injuries incurred in crossing the Straits on a ferry. His age was 65. Preliminary plans for the fifth an- nual short course in hotel operation, to be given by Michigan State Col- lege, Lansing, under the auspices of the Michigan Hotel Association, have been cothpleted by Miss Ruth Myhan, chairman of that section. She an- nounces the course will be shortened to two days,-April 21 and 22, but that the program on each day will be ex- tended to cover all topics. The regis- tration fee has been reduced to $1, and the banquet, including dance features will also ‘be $1. The dinner and dance will ‘be ‘held at Hotel Olds and the classes at the College. A group of twenty-five students in the hotel course at the Michigan State College were given a trip to Chicago last week, and entertained by the vari- ous hotel men there, among whom was Ward B. James, manager of Ho- tels Windermere, and former manager of Hotel Tuller, Detroit. The late William H. Aubrey, has been succeeded in the management of Hotel Waldron, Pontiac, by Kern & Kern, Inc. Mr. Aubrey was former vice-president of the state hotel or- ganization, A new device has been created for peeling potatoes and other vegetables expeditiously. I am glad to hear about it. It ought to be some improvement over the old method of “scalping” the Murphys with a butcher knife. Seems as though the eighteenth amendment.was fairly on its way to the skids, but one can never tell. There are a few unimportant states populated by bewhiskered antiquarians, who still believe ‘they are guardians of the world’s welfare, and under the rule thirteen of these states can throw a monkev wrench into the mechanism. But as I have argued myself hoarse for years, what of it? Forget about all agitation on the matter and the first thing you know you will be wet- ting your whistle with dollar “spirit- uals” and the holier-than-thous will be found sleeping at the switch. Frank S. Verbeck. Oo Glad To Make Amends. | East Lansing, March 2—Recent in- vestigation having satisfied me that there was no connivance between Wal- ter’s attorney and the municipal judge of Owosso and that there was no ir- regularity in the relations between At- torney Harry Partlow and Assistant Prosecuting Attorney Watson at Lan- sing, I hereby retract and apologize for the statements I made in a com- munication to the Michigan Trades- man of Dec. 28, 1932, under the head- ing of Activity of Michigan State Police Bears Fruit. Edward Cooper, Detective Sergeant, Michigan State Police. a a re The boomlet in gold stocks may prove a tinsel. Quaker Milk & Consumer Acceptance Attractive ‘Tins Quality Purity Price All are embodied in Quaker Milk which is sold by Independ- ent retailers only Join the rapidly growing number of Dealers who find QUAKER MILK to be a valuable asset * LEE & CADY DRUGS Michigan Board of Pharmacy. President—J. W. Howard Hurd, Flint. Vice-Pres.—Duncan Weaver. Fennville. Director—E. J. Parr, Big Rapids. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. ie Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- Destroyers of Income Tax. If we can show our legislators that predatory cutters by eliminating profit from all’ business are destroyers of Government income and thereby pub- lic enemies by reason of such action we have made a forward stride; fur- ther, no legislator enjoys the necessity of voting additional taxes of any kind. Such action never popularizes any sen- ator or congressman. It merely creates a desire on the part of the electorate to eliminate him from public life. Therefore if we can convince him that legislation to restore profit to in- dustry will bring back sufficient in- come to operate our Government with- out the need of special or new forms of taxation, he thereby insures a pleas- ed constituency and his tenure of of- fice is prolonged; “a consummation devoutedly to be wished for” (see any incumbent. ) Such argument is not only basically sound and an economic truth easily demonstrable but it has the added ap- peal of the personal security of the legislator, comments the bulletin of the California Pharmaceutical Asso- ciation. Just add “Destroyers of the income tax” to your armament to fight for fair trade legislation. The United States Government is taking a big loss in income tax returns due to the reckless merchandising by predatory price cutters. Any merchants who sell National Advertised Merchandise at or below cost as bait to get extra customers in- to their stores, using these patrons as their prey to exploit them with ques- tionable, inferior merchandise, are ruin- ing our Government’s chances of col- lecting legitimate income taxes on quality merchandise which should car- ry a fair profit for all the merchants. The buying capacity of the American people has been reduced 30 per cent. during the past three years. This pur- chasing ability will continue to drop if our Government does not take a hand in this vital matter. Predatory price cutting is killing personal initiative and most of all it is destroying honest merchandising. Mer- chants are delinquent in rents; many clerks in retail stores have been thrown out of employment; wages have been reduced; thousands of salesmen have been affected. The income tax is sure to suffer. Call it supply and demand if you like, but we must realize that if mer- chants are forced to continue to sell merchandise without profit, the over- head in business will continue to re- main unpaid. MICHIGAN Common sense tells us that if mer- chandise was sold at a fair and just profit much of the past due overhead would be paid, hence more income tax for the Government. Business failures would decrease. The Government should investigate the merchants who sell merchandise at or below cost and they would find that the predatory price cutters are the de- stroyers of the income tax. Profiteers were punished during the war, preda- tory price cutters should be punished during the reconstruction period. ——_»-->- Nearly One Hundred Students at Detroit Examination. The Michigan Board of Pharmacy held their February examination at the Detroit Institute of Technology at Detroit Feb. 21, 22 and 23. Nearly 100 students took the examination. Practically the entire class was from the state of Michigan. There are four pharmacy colleges in Michigan which are accepted by the Michigan Board for their curriculum. They are the University of Michigan, College of Pharmacy, Ann Arbor; College of the City of Detroit; Detroit Institute of Technology; and Ferris Institute, Big Rapids. Of this group the Ferris Institute sends the largest number to this board. The next examination will be held in June at the College of Pharmacy of the University of Michigan. —_—_». + »>___ Door To Door Sellers Hit By Wiscon- sin Decision, The card system of selling foods, extracts and the like from house to house is peddling within the meaning of the Wisconsin peddler’s license law, according to a ruling by Judge A. G. Zimmerman in Dane County Circuit Court in an action started by the State Department of Agriculture and Mar- kets. Under the card system the truck driver calls on various homes and per- suades customers to sign a card, which does not obligate the customer to take the goods, although thereafter the driver sells either direct from the truck or from a basket of samples taken to the door. As a result of this decision about 300 such distributors in Wisconsin will be compelled to purchase State peddler’s licenses at a cost of $75 each. George Warner of the Wisconsin Department of Agriculture and Markets states. The case in question was brought against two drivers of the Oswald Jaeger Baking Co., large manufactur- ing baking concern, with headquarters in Milwaukee. Distribution was made in the Madison territory by a fleet of fifteen trucks. The state contended that the drivers were peddlers and as such must be licensed, and the court upheld this contention. Ho-e There. Ho-e there Michigan Potato Growers, Why let Michigan trade go to Idaho? Michigan can raise good potatoes, ‘nis you know and this I know. We have the soil and the climate, To grow just as good as anywhere! Common judgment says it looks, That Michigan growers do not care. A little more careful selection, As to the soil and to the seed, And then careful after grading, Really seems about all we need. Chas. M. Armstrong. TRADESMAN DETROIT DOINGS. Late Business News From Michigan’s Metropolis. The Inter Urban building, vacated when the Detroit United Railway Co. discontinued operations, has been leas- ed by local promoters, who will remod- el the structure and prepare it for leases to manufacturers, their agents, and distributors, in mercantile lines, such as restaurateurs, drug sundries, food stuffs and kindred lines. The building, which is located at the ad- vantageous down-town corner of Bates and Jefferson, will be known as the Merchandise Mart and will be modeled after similar institutions in other large cities. Louis R. Shamie, well known to the trade in Detroit through his activities in behalf of the independent retail stores, will be man- ager of the new mart. “In addition to the regular offices the building will be arranged for merchandise displays,” declared Mr. Shamie, “and at certain periods the public will be invited to inspect them, thus giving the retailers invaluable co-operative advertising helps.” It is understood that A. R. Reno, local druggist and capitalist, who conducts a store at 10593 West Jefferson avenue, River Rouge, is one of the backers of the project. The Majestic Shop, women’s ap- parel dealer, 1031 Woodward avenue, is closing out the stock at that address. Morley Brothers, of Saginaw, has opened a branch office and display rooms at 3131 East Jefferson avenue, which will be in charge of Harry Dal- ley, former department manager for a local wholesale firm. Only floor cover- ings will be carried at the Jefferson avenue address, which will include both hard surface and soft coverings. As- sociated with the new organization is March 8, 1933 Charles Bassey and Russell Rose- brough, who will cover the metropol- itan area and Southern Michigan. Both men have represented local firm in the same territories. : The Grunow Corporation, of Chi- cago, has started production in Detroit of the new refrigerators to be manu- tactured by the company. Three hun- dred men are being employed at the start, H. C. Bonfig, sales manager, told a group of 150 Michigan dealers at a luncheon tendered them at the Detroit- Leland Hotel last week. Parts of the refrigerator bodies are being turned out at the Meldrum avenue plant of the Briggs Manufacturing Co, Many Detroit city salesmen are tak- ing temporary vacations while their employers in the wholesale distribut- ing and manufacturing businesses ar- range to furnish them with current traveling expenses in cash. Alexander Reid, retired druggist and a director of the Michigan Life In- surance Co., was found dead in his home, 150 West Dakota avenue, last week. Worry over his finances was the reported cause. Mr. Reid at one time was owner of two drug stores in this city and a member of the Mich- igan Board of Pharmacy, Wholesale food distributors report a heavy business on Saturday and at the opening of the present week. Con- sumers, following the President’s pro- clamation, began laying in extra sup- plies to carry them over a period of scarcity and inflated prices which many think might follow. Detroit department stores are grad- ually tightening up on charge accounts, but, as explained by one executive, nothing definite will be announced pending the decision of the issuance of script. It is understood nothing will be done locally until a Federal decision Grand Rapids OPRING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Flectric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Vacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, Easter Egg Dyes, Easter and Mother’s Day Cards, and thousands of other new and staple items. All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. 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Sh and aniel the 1 stry mM tl 10n 2 Cub B or Yb. 25 @ 2 wd. & pe etate 35 Li rd, Ne” & S. @1 5 week was r ea are treasu : buyit niade ne eff which eae 1 erri @ 5 t aan 17 Fie a. 1 al, 90@1 0 . it i ying i fa) be b. es 3 Ex xr, : Jins d, oat I 1 Fue at he a eceived i from De rer. t is re g deadlo last yea rt whicl yo ee 0 etracts oe 25 25 fee raves 1 eat az gene W eath i ia Bresnai troit. way tl ported ack. FE: r to br tS r, Ib. lb. @ 15 ban hee ae 35 eatstoot, pie) ae 40 pee he estbrook, f ree = oie 1is_ time we fo ach comp . ‘Blue Vitri é x en 1 50 Olive, gal al. 6o@ 81 } re zi ng S tl i a its i oe oacee itri 20 Ce Bs @ } , eo s1 e : oO e : 1 n s | : ao o 2 = a - stbrook For rmer res les of strong at many d the g individ y, P’d B — - Bue 4s) b 40 - 00 oo _ 80@ staurant condu many estaurant eae gly. In - of the evidence idual or wat @ 15 phere Ib peat @1 ae Sperm, — 2 M1 25 a . ean i : : . lb B u i. Ss 0 2, . s B - 50. movi s in thi cted a years rgy whi act m will indi- Poun Sil asts 06 uchu, lb hort oo ae 3 @3 ng t this : chai Mr ment iich ’ the i go j dc imsto @ Sag u, Pd long @ ar, r. ga a8 00@5 00 TH o Cali city in of : s wil man ntensi quite P cea ne 13 «9a ge, 5 ad i a 50 Wha gal. EE > 1 25@ 00 1€ Morn , retiri res mak ill dis y of sity oun pe SARE 04 ge ul b. @ le So 7 15 flo annt rnia ei iring : eu isplay 1 the of th d -- amph @ _br iS loose lb. 25 @ 6 oa ... 15@ ° ti wer sho - a ae ae. of Bir Be oe larger el . acini rs é Sage, out “as 2% YB 7 oz Oplun 500 65 fm hal March 1 Nee Ameri prof some salle ted upon to ee ae ie, | eo ert Among » Marcel held i meric ; Ga rere i aller, i elort to , Powd. _ Al - Gra @ 40 Ib. 5 a 1 years oie ee i to oy Seana aa oe independent the on ae éi 50 Tinnevelia, lb ge = o ce 41. ae 00 of 10W wi y othe 26 inclusi rc Te 32 conc unit d ite, 25 «(Uv owd ella, - 50 . eee 3 17 5 a wil r fe us nry . erte s astle do: wa tine lb. z @ Se 1.4 0@2 sta ill at co ford’ ed F ce ie: Ursi Ib. . 20 > — 0 spac te pa be the 1 ures of . omplet ord’s sales nen daa wee a 6 - Pound Pa 17 ” B e 120 f rk, whi € reprod this ~ line e four annout me Pocder @3 60 rsl, aa 20 @ = S raffine 50@20 0 .< Cc : . oO -cyli 1 Berit r, ; Cc : , ee 30y Sco eet by 60 h will uction ha n the 1 cylinde cement Po 1b @6 00 Golarid CF lb. @ 25 aoe P 06 0 oe ee Girl S tee a af not cl 12-inch r passen of a White. It tb aus 2 hloride med. ’ Wait ye 7 ae . S s é n a 7 : - os : ° a ° i = - , x ings in clubs ies alee of a Nice b wetbase car Pod pe Ib. x @ 15 Pound fete a W@W 8a P ite, grd., oy a3 @ 4 that 1€ as will me -8 is af ind cnas : Pp a apsi . 03 16 ---- diu @1l ° ound itch lb. @ 0 Mi exhibi hav mber ) c the y ew ustry’ S1S owd b. icum @ 10 cary agne _ 40 ‘Bur 35 55 i chica’ it to e thei s pecte offing and y’s Sos agen: Jarb., Ma sae 1 es, Sie gun @ 4 ne ce acegael oe out- oe - AS The oe eo Whole aoe Bs @ 70 on “a,b a a a Petrolat ne - a : ng 4 sts publi | its ar 1 ‘ord Rouwda l ov @ Osada Pp 6s, lb. € er, ai um 2 artin & abus may lic of TI Sa is sti wde b. es ES xide wad lb @ rea ar n,lb 5 pena Ca ped: 7 the la he co ppeara ill ex a oe a fia 2 30 crea We ue clotl ee Marty” used at tl rge V mpa nce x- Ou 8 @ e i 2. ib, 15 32 Sn Wh i. ie ‘ 5 ‘ 1 ny’ a ne c 30 mit ik @ 25 pl Ib. 7 ne ms ee a Martinso ak a of during eee a eg * 40 eae ae: . 73 B hi tb. 20 @ 22 rnish igan ected fl, Al t ile of ’ 0c st w ion Pp . Ib oppe ee ol 15 Beaker er P 22 @ 2 held ers A Retail presi oe be i this arsad eek w Cae ra 13 60 Bocnd SD : a fate @ 5 : f : : oo Oe § , ao D 27 in ssociati Clothi es in the vi mo ay. as = ai 033 Dene 12@5 6 7 ent annual the H lation at othiers a : ith com ne vicini del is March pounacet™ ae eo 10 Oun M -—==— ele ee Causti Batass 0 os otel S th nd track merci ity of estir on Ta @ cece or E25 Liq ic, s otass 3% 5 50 elected conventi Statler - meetin : ed devi cial car f 25.000 nated ben TS — 15 eo: Ss . phine @1 35 uor, ~ ks, ib @ 08 are: on. uri g nor rin ; : nd utt Td 55 first vi e: Loui Oth ee no nth to g the producti ee lebone aoa on = 7 eo @10 pe pabae Pétassine @ 8 : ice- : is Kosi er : He ehic m earl on si : Ye ao Bi P ust 0 80 ica e, | assi @ 8 Ad pres os off cle ake y sid llo D 40 sel ‘ow ard @12 B rb b. um 4 I rian, sec sident; F icheck L icers . Ss. wav f part at ee White corm, Ib. @ 5 egy _— 2 96 Bichromate, z= 60 0 + Jon ond - ‘red G , Lansin ne oo 1€ at 06 Li. 45 oo Co: on @ : es vice- 4 ef of pass Wi » |b 2 B [= 3 ashes 1 Ib. 96 rington rae C red. Westats, 4. “ circun — ne @ 7 Flake 'Naphihaling @ x Chlorate, i 51 3 2 aad Be sien creta ; Ww wheel af nstan Bde age. . Yel ? oi _ a. 2 : -- 30 7 id Ben F ee ee sera ces provi ft, ale 9 p Ge ade aa ommi : em eo irect rts y is e apai hamoi Ib we 0 red, 1b. . = Tl 5 “3 23 it be int or fr s to man igns ae . 60) i rma -— 2 @ eae tee are: rs_ of > alter ’ not om th be fo ufactu Coe eo oun au eee @ 4 Permainganate, 3 z @ 23 I - Alb - Ww the e — sales e field und in rers m g to re sin = ing ° mal Ss. @ Sit ft a i 60 Ral apid ; Mau . Fl wl m plac g evi und deh 4 Sues ee ° _ ps S; ric etc iat ake i em vide . yd @ 0 Swe rt., ozs. 5 . 15 ph Ger Leon L e Hou her, pa gener itself ent buyi fee | * Fuller's. a Bulk 25 Sw't,” tru ie @ oe Q ~~ 25 @ 2 sonde Ss oeb, M seman rts of al scale felt on ying is owder — E 09 @ p Amber Art an 10 @ * E ene @ = oot. 10 uskegon; ? that the c . Deal a sot o i thas 0 Amber, eae bat Cog : Epsom ae seph; n sho ount ers j ne- ound CG 05 ni , rect., lb 0@1 0 la _ Ib al @ George up and a al ry record ee elatin @ 10 Bay, ib. Ib. t, oe ee 00 a. oo ag 57 cede at tho tendan the f 7 Brok. Gla 55 Bergamot, See 1 ant ( «tae Ib. A@ they se wh ee is act Gro’d, Bro. lue @ 65 caput. cn 4 ue: . itre, a. 03 10 presen mus oma ‘ picki Whi , Dar ; Ib. 2 arawe lb. - 28 @4 Xta ---- t vehi t so ke it De Whit = lb 0 @ Cassi ay S’d, Ib Boe Gr 1 or 03%@ 10 icle on up Ww ite @’ e th 16 30 Ged: la, US da, lb. 1 50 2) RO van. Pow 10 Ss, repl con- hit Gd b. 2 @ ar SP 2 0@2 0 ab chelle lb ad 1 ace Ib. e AXX lb 74%4@ 22 Ceda Leaf in 65@3 00 Soda He th 0 @ oc. ligh 2 @ a 8 ao 75@2 20 » Ib om 22 a. t, 35 ace oat . 1 50@2 40 A : oe 18 . 20 P awe Gane ip 4 se ates Soda 0240 03 ‘ound Gl *@ mo oy =| ea 00@1 25 Bicarbonate, 1 08 ——— 50 a las 75 @l 2, 4H ustic ate. 03 en oe ik oo 1 75@ 20 Hyposul Co’l. . 03 @ 1 14 1ge 0. _ 8 @2 h lph . 1D % 0 %@ Eu ron 00 25 osph it . 08 @ 35 icalyptt 7 eae 4 00@8 2 Sulphi ate e, lb 10 F yp : 25@ 5 ph . 0 @ enn tus 9 5@4 8 X fe Ib 5 @ 15 ae Ib. ne aint " _ = 10 oe -- 15@1 35 ites Pp — @ 28 3 dowe 6 Dry, Powd., 1b 07 @260 G Sel weak ae @ Gall + »fal. 4 14@ 12 ons eat 0 20 ------ ine 50 weer 69 Haar er, IA nn Arbor; Alb ert Fi egel, 20 MICHIGAN TRADESMAN March 8, 1933 GROCERY PRICE CURRENT The prices quoted in this department are not cut prices. They are regular quotations such as jobbers should receive for standard goods. Because of present day uncertainties, sharp buyers who are in good credit may sometimes be able to induce the jobber to shade some of the quotations, but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or under force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. ADVANCED Pork Lard Smoked Hams see aa = DECLINED California Sardines Hart Raspberries Corn Flakes Wyandotte Cleaner s Veal 2. REAKFAST FOODS Pears aA eae Pride of Mich. No. 2% 2 25 Parsons, 32 oz. ______ 335 Corn Flakes, No. 136 2 50 Parsons, 10 oz. _.____ 2 4 Corn Flakes, No. 124 -— Parsons. 6 oz. ______ 1 Pep, No. 224 2 : Little Bo Peep, med. 1 35 a No 250. 0 1 00 Black Raspberries Little Bo Peep, lge. 2 25 Krumbles, No. 412 __135 wo 9 2 55 Quaker, 32 oz. _-__ 210 Bran Flakes, No. 624180 jrigc of Mich. No. d.. 2 35 Bran Flakes, No. 602 1 50 % oo Rice Krispies, 6 oz. ~. 2 25 Pape adeigae doz, = - Red Raspberries ran, AS P Ne 2 2 ee 00 APPLE BUTTER All Bran, 10 oz ____ 4 4 No 2 2s 1 40 . : All Gran, % oz. -_ Marcellus, No. 2 ____ 2 35 eo Te Kelis Hex. 61-8 |. Pride of Mich. 2 75 doz, ~-------------__ 200 whole Wheat Fla. 24 1 90 . Strawberries D2 oo 3 00 BAKING POWDERS Post Brands : Son 1 20 ro 94 J ice a. lM te ge 24s 22 Marcellus, No. 2 ____ 1 80 Royal, 4 0z., doz. ____ 1 80 arene Nate: Oo evel, . 0z., doz. ---- 2 20 Thstant Postum, No. 8 5 40 .CANNED FISH Royal, 12 oz., doz. ----_ 3.78 instant Postum. No. 10 4 50 Clam Ch’der, 10% oz. 1 35 Royal, 2% lbs.. doz.__ 13 7£ Postum Cereal. No. 0 2 25 Clam Chowder, No. 2_ 2 75 Royal, 5 Ibs., doz.____ 24 50 Post Toasties, 36s 250 Clams, Steamed. No. 1 2 75 Post Toasties. 24s — 2 50 oecpasat acre. ore % ; - a “2 85 ‘innan Haddie, Oz. ag cend oe a ee 36 __ 285 Clam Bouillon. 7 oz.__ 2 50 259 169 350 = een oe Chicken Haddie, No. 1 2 75 Fish Flakes, small —. 1 35 Cod Fish Cake, 10 oz. 1 55 Amsterdam Brands Cove Oysters, 5 oz. -_ 1 35 Gold Bond Par., No.5% 760 Lobster, No. 4, Star 2 00 Prize, Parlor, No. 6_- : . ee eo oe 1 4 i ae 6 » 1 y -- White Swan Par. No Sardines, % Oil, k’less 3 35 Salmon, Red Alaska__ 1 90 Salmon, Med. Alaska 1 45 BROOMS Salmon, Pink, Alaska 1 20 Quaker, 5 sewed ---. 6 25 Sardines, Im. %, ea. 6@16 Warehouse —.-_-___ 5 75 Sardines, Im., %, ea. 25 Bice 8 24> «Sardines Cal 2. 00 Winner, 5 Sewed ---- ; - — % Van Camps, isk. No 3 2 Se ae Tuna, 4s, Van Camps, Gozo Tuna, 1s, Van Camps BRUSHES G02. 2 ee 3 60 Scrub Tuna, %s, Chicken Sea. Solid Back, 8 in. ---- 1 50 OR 1 10 oz., 4 doz. in case 3 40 Solid Back. 1 in. ---- 1 75 15 oz., 4 doz. in case 5 20 pointed Ends —---_-- 1 26 25 0%, 4 doz. in case 8 80 CANNED MEAT 0 oz., 2 doz. in case 7 00 Bacon, Med. Beechnut 1 71 5 lb.. 1 doz. in case 6 00 Bacon, Lge. Beechnut 2 43 10 Ib., % doz. in case 5 75 Stove go Beef. Lege. Beechnut 3 51 Shaker --------------- a: Beef, Med. Beechnut 2 07 No. 50 ---------------- : go Beef, No. 1, Corned __ 1 95 Peerless ~------------- 3eef, No. 1, Roast __ 1 95 BLEACHER CLEANSER Beef, 2% oz., Qua., sli. 1 35 Beef. 4 oz. Qua., sli. 2 25 lores, 16 oz., 24s __ 3 2 Shoe Beefsteak & Onions, s. 2 70 Siowix: 22 of. 15 225 No £50 _ 225 Chili Con Car., 1s _-__ 1 05 Pees 18 06. 1h. 8G OMe. 28 300 Deviled Ham, Us __-- 1 50 Deviled Ham, %s -_-. 2 85 Potted Beef, 4 oz. __.._ 1 10 > Yy, ;j BUTTER COLOR ue ek ce tee : ee IDDY to BLUING Dandelion ~----------- Potted Meat, % Qua. 55 Potted Ham, Gen. % 1 45 Am. Ball, 36-1 oz.,cart. 1 00 : Boy Blue, 18s, per cs. 1 35 CANDLES Vienna Saus. No. % 1 00 BEANS and PEAS 100 Ib. Chit Beans Dry Lima Beans 100 Ib. White H’d P. Beans Split Peas, Yell., 60 lb. Split Peas, Gr’n 60 Ib. Scotch Peas, 100 Ib. __ BURNERS Queen Ann, No. 1 —-- Queen Ann, No. 2 __ White Flame. No. 1 and 2, doz. BOTTLE CAPS Dbl. Lacaquor. 1 gross pkg., per gross e 5 00 6 25 2 50 3 95 4 75 6 40 a 13 Zlectric Light, 40 Ibs. 12.1 Plumber, 40 lbs. ---- 12.8 Paraffine, 6s —___—___ 14% Paraffine, 12s —-.----- 14% Wicking —..- 2 40 Tudor, 6s, per box -- 30 mh CANNED FRUITS Hart Brand Apples No. 10 4 75 Biackberries Pride of Michigan —--- 2 55 Cherries Mich. red, No. 10 ---- 5 00 Pride of Mich., No. 2 : = Marcellus Red Special Fie i = Whole White -------- 2 80 Gooseberries Vienna Sausage, Qua. 80 Veal Loaf. Medium -_ 2 25 Baked Beans Campbells, 48s ______ 30 Van Camp, Bean Hole, Bes 2 3 75 CANNED VEGETABLES Hart Brand Asparagus Natural Ne, 22 3 60 Tips & Cuts, Ng. 2 -. 2 25 Tips & Cuts, 8 oz. — 1 35 Baked Beans 1 lb. Sauce, 36s, cs. _. 1 50 No. 2% Size, Doz. __ 90 MO. 1D Sauce 2. 3 60 Lima Beans Little Quaker, No. 10 10 50 Baby, No. 2.3 1 70 Pride of Mich. No. 2_. 1 60 Marcellus, No. 10 -_.. 6 50 Red Kidney Beans 3 ING. 40, a5 Oe ae 85 S OZ. 22 60 String Beans Little Dot, No. 2 -... 2 % Little Dot. No. 1 --.. 1 80 Little Quaker, No. 1__ 1 60 Little Quaker, No. 2_. 2 00 Choice, Whole, No. 2__ 1 70 Cut, Noe. 10 222 9 00 Cut, Ne: 2 222 1 60 Pride of Michigan —_. 1 35 Marcellus Cut, No. 10_ 6 50 Wax Beans Little Dot, No. 2 --.. 2 25 Little Dot, No. 1 -_.. 1 80 Little Quaker, No. 1__ 1 45 Choice, Whole, No. 10 10 25 Choice. Whole, No. 2 1 70 Choice, Whole. No. 1 1 35 Cut, No. 10 9 Cat. No: 2 Pride of Mich., No. 2 1 25 Marcellus Cut, No. 10_ 6 50 Beets Extra Small, No. 2 __ Fancy Small, No. 2 __ Pride of Mich., No. 2% Hart Cut, No. 10 —__. Hart Cut, No. 2... Marcel. Whole, No. 2% Hart Diced, No. 2 ____ mH ennorons SARSSSS Carrots Diceg:) Ne, Bee 95 Diced, No, 10 4 00 Corn Golden Ban., No. 2.. 1 20 Golden Ban., No. 10 10 00 Little Quaker, No. 1.. 90 Country Gen., No. 2.. 1 20 Pride of Mich., No. 1 80 Marcellus, No. 2 -. 9% Fancy Crosby, No. 2_. 1 15 Whole Grain, 6 Ban- tam, No. eee 1 45 Peas lattice Dot, Ne 2 --. 2 25 Little Quaker. No. 10 11 25 Little Quaker, No. 2__ 2 15 Sifted E. June, No. 10 Sifted E. June. No. 2__ 1 75 Belle of Hart, No. 2__ 1 75 Pride of Mich., No. 2__ 1 45 Marcel., Sw. W. 1 && Marcel., E. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin No 10 2 4 75 No, 2% a CHiLi SAUCE Sniders, 8. oz... 65 Sniders, 14 oz. ------ 2 25 OYSTER COCKTAIL Sniders, 11 oz. -.-. — 2 00 CHEESE Boguefort. 22s 55 Wisconsin Daisy ___-- 14% Wisconsin Twin —_____ 13% New York June _____.. 24 BAD PaO 22 40 VICK oe se | Michigan Flats -....... 14 Michigan Daisies ...... 14 Wisconsin Longhorn —. 15 Imported Leyden -_..__ 23 1 lb. Limberger —.--..__ 18 Imported Swiss ~___-_ _ 50 Kraft Pimento Loaf __ 21 Kraft American Loaf __ 19 Kraft Brick Loaf ______ 19 Kraft Swiss Loaf ______ 22 Kraft Old Eng. Loaf__ 32 Kraft, Pimento, % lb. 1 50 Kraft, American, % lb. 1 50 Kraft, Brick, % lb. -_ 1 50 Kraft, Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack ___. 66 Adams Dentyne —_______ 65 Beeman’s Pepsin ____-__ 66 Beecnhut Peppermint —-_ 66 Doublemint 66 Peppermint, Wrigleys __ 66 Spearmint, Wrigleys __. 66 omer Rraie 66 Wrivley's 2-K 220 66 TeRADCINy S226 66 CHOCOLATE Baker. Prem., 6 lb. % 2 50 Baker, Pre.., 6 Ib. 3 oz. 2 55 CLOTHES LINE Riverside, 50 ft. --_. 1 30 Cupples Cord __.-.-_. 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand _.....__ Boston Breakfast ____ 23 Breakfast Cup ~_----_- 21 Sunperiqd oo. 35 ao We ee 19 Masestic 2 29 Morton Howse __------ 33 NCGTOW 28 26 MuaKer 225 29 Spinach No. 2% 23 2 25 No; 2 1 80 Squash Boston, No. 3 —_-_---- 1 36 Succotash Golden Bantum. No. 2 mart, No.2 25 Pride of Michigan Marcellus, No. 2 Pride of Mich., No. 2% Pride of Mich., No. 2__ Tomato Juice Hart, No. 10.22... 4 75 CATSUP Sniders, 8 oz. <...=..= 1 20 Sniders, 14 oz. —---- 1 85 Coffee Extracts M. ¥.. per 100 —..._ 12 Frank’s 50 pkgs. -- 4 25 Hummel’s 50, 1 Ib 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Page. Baby -~----.---- 1 43 Quaker, Tall. 10% oz. 2-40 Quaker, Baby, 4 doz. 20 Quaker, Gallon, % dz. 2 40 Carnation, Tall, 4 doz. 2 50* Carnation, Baby, 4 dz. 1 25 Oatman’s Dudee, Tall 2 50 Oatman’s D’dee, Baby 1 25 Pet Tan. 2 50 Pet, Baby. 4 dozen __ 1 25 Borden’s Tall, 4 doz. 2 50 Borden’s Baby, 4 doz. 1 25 CIGARS Hemt. Champions - Webster Cadillac -__. Webster Golden Wed. Websterettes ....____ 3 Cincos Garcia Grand Babies Bradstreets eee G Dun Boquet __ Peceat Garcia Subl. 95 Budwiser ~~-----~--_- 19 50 Dry Slitz Stogies -. 20 00 Tango Pantellas -___ 13 90 Skylines ~. ....... --~ 19 60 Hampton Arms Jun'r r 37 50 Trojan 2 35 00 Rancho Corono ___-_. 35 00 Kenway 225s 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten __.___ 14 EeOAGOr ee 09% French Creams ____._ 11% Paris Creams -_._.___ 12 Jupiter 09 Fancy Mixture —_____ 14 Fancy Chocoiate 5 lb. boxes Bittersweets, Ass’ted 1 25 Nibble Sticks - ___ =. 1 26 Chocolate Nut Rolis — . : “ed Lady Vernon -______ Golden Klondikes ____ ; - Gum Drops Cases Jelly Strings —_______ 14 Tip Top Jellies _____ 09% Orange Slices _______ 09% Lozenges Pails A. A. Pep. Lozenges __ 13 A. A. Pink Lozenges __ 13 A. A. Choc. Lozenges __ 13 Motto Hearts Malted Milk Lozenges__ 19 Hard Goods_ Pails Lemon Drops ~ -_-_-_. 12 O. F. Horehound drops 12 Anise Squares oes ae Peanut Squares _____.. 13 Cough Drops Bxs. Smith Bros. -........ 1 45 dens: 2 one L 6 Vick’s, 40/10c LL — 2 40 Specialties Italian Bon Bons ~-.... 16 Banquet Cream Mints_. 17 Handy Packages, 18-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR Sb) boxes 2.00 42 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N. Y. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice _. 10% Evaporated. Ex. — 11 WANG 12% Ex. Fancy Moorpack 15% Citron 10 ib: tex oA ‘ si AP eo aman tnarncrssi RSI in ges desi ae atts 8 sa anv 1 ot 12 A ti ALA acest ART NR ges. ienaeebawinecsialint ta tna esi aba ans te March 8, 1933 TRADESMAN MICHIGAN 21 Currants Margarine PLAYING CARDS HERRING SOAP TEA Packages, 11 oz. ~___-_ 11% Battle Axe, per doz. 2 65 Holland Herring Am. Family, 100 box 5 60 Il. VAN WESTENBRUGGE Bicycle, per doz. ---- 4 70 Mixed, Kegs 68 Crystal White, 100 ___ 3 50 Food Distributor Torpedo, per doz. ---_ 250 Mixed, half bbls. ______ Be. 60s 2 00 Japan aes, Uae Fels Naptha, 100 box 5 00 Medium -_____ ee ss 14 Dates Nilkers, Kees 2-2 * Fiake White, 10 box 296 Choice 21@29 Imperial, 12s, pitted__ 1 35 Milkers, half bbls. --__ Grdma White Na. 10s 350 HWancy 35@38 Imperial, 12s, Regular 1 15 : eo ae Milkers, bbls. __________ Jap Rose. 100 box = «7 40 «No. 1 Nibbe 2 2 32 Babbitt’s, 2 doz. --_- Fairy, 100 box ______ 4 00 Palm Olive, 144 box 8 25 < 4 Lake Herring Pave. §0 box 2 25 unpowder Peaches % Bbl., 100 Ib P 100 5 Choi (is gece ummo, boxe 4 85 CG 40 Bvap., Choce 09 FRESH MEATS Mackerel Sweetheart 106 hox 8 6 7@ 4Faney 0 47 Fancy 10% Tubs, 60 Count, fy. fat 6 00 Grandpa Tar. 50 sm. 2 10 Beef Pails. 10 lb. Fancy fat 1 50 Srasces Tar, a ols 3 50 a Top Steers & Heif. _- 11 rope See. 0 MWe tis |. aig Peel Cream-Nut, 1 Ib. _.-___ 9 Good Steers & Heif. __ 09 eens earn Ber, * Pekoe, medium —._-____ 41 Lemon, American _____ a4: Pocola, 2 lp. 2 8 Med. Steers & Heif. -_ 08 : Bux Vall t, 50 celina 15 Orange, American _____ 24 Com. Steers & Heif. -- 07 White Fish a oo es . English Breakfast nl oe. 100 Ib. 2 00 Congou, medium rs, ea lc ee Se ae SPICES Congou, Choice ____ 35@36 Wilson & Co.’s Brands oe Veal ie . pi Norway -- 19 = Whole Spices Congou, Fancy ____ 42@43 Sedded. b aeieies Nut _— 08 eae es aman Cita tie ao ce -~--- @24 eede a a eae eee oe pean aecar curs vect eye > BRanad thon 1K oves, nzibar .... @36 Thompson’s s’dless bik. a Special “Rolf. 11. Medium ---__-_________ 07 Boned. 10 lb. boxes __ 16 Cassia, Canton ______ @24 : Oolong Thompson's seedless, Cassia, 5c pkg., doz. @40 oo Soe 39 oes ae ca Ls Lamb hina.” es ETE po as. ie — ea erg ' MATCHES Spring Lamb --__---. 13 SHOE BLACKENING Mixed, l0c pkgs. doz. @65 g- Diamond, No. 5, 144 615 Good ----_------__-_____ 13 2 in 1, Paste, doz. ___ 1 30 Nutmegs, 70@90 ____.. @50 Searchlight, 144 box 6 i Medium: (2002s 08 EZ. Combination, dz. 130 Nutmegs, 105-110 ~ @48 TWINE California Prunes Swan, 1 Poor -—--—-..---__--__ 05 Dri-Foot, doz. -____- 200 Pepper, Black ____.... @23 Cotton, 3 ply cone ____ 25 90@100, 25 lb. boxes__@05 Diamond, No. 0 ______ 4 i Bixbys, doz... 1 30 Cotton, 3 ply Balls ____ 27 90, 25 lb. boxes.__.@05% Matton Shinola, doz. __________ 90 @ bea 4 . pie one Safety Matches Good ---------_______ 04% Pure Ground in Bulk VINEGAR 50@60, 25 lb. boxes__@07 Red Top, 5 gross case 475 Medium ------.----- 03 Ailspice, Jaivaica ____ @16 on O. B. Grand Rapids 40@50, 25 Ib. boxes__@07% Signal Light, 5 gro. cs 4.40 Poor -----------__-_ 02 STOVE POLISH Cloves, Zanzibar @27 wn wie ~------ 16 30@40, 25 lb. boxes__.@08% Blackne, per doz. ___ 1 30 cas tia Canton SS @21 White Wine ec ay 30@30, 25 lb. boxes__@12 Por Black Silk Liquid, dz. 1 30 we ey ax , ain 25 18@24, 25 Ib. boxes__@14% MULLER’S PROBUCTS Eoin, med. 22020285 2 16 Black Silk Paste, doz. 1 25 Hc Pe Le Li ears aes Macaroni, 9 oz. 2 00 Re 11 Enameline Paste, doz. 1 30 Pa wn aie WICKING (4. Ghoulders 0 10 Enameline Liquid, dz. 1 30 Sala ares aera faa NO 9. per mroas __._. Spaghetti, 9 oz. ______ E. Z. Nutmegs @23 80 Homi Elbow Macaroni, 9 oz. 2 a Sparerips 2250 obo 07 Liquid, per doz. 1 30 erase Whites. as No. 1. per Zrosa 1 25 a ag at ae odalos G2 3g Neck bones 04 Radium, per doz. ____ 1 30 Pe, i 2 at oe Ce MODERN CUTS OF PORK This is the twenty-first of a series of articles presenting modern methods of cutting pork which are being introduced by the® National Live Stock and Meat Board.—Editor’s Note. THREE MAJOR CUTS OF FRESH HAM (Continued) In the preceding article the question of profitable ways to use the fresh ham butt was intro- duced and a suggestion was given for cutting them into steaks. The illustrations here show how to convert the butt into an attractive roll. FRESH HAM ROLL Art, XXI—Cut 1 1. Remove butts from two fresh hams. Art. XXI—Cut 4 4. Put in two or three stitches to hold the pieces together while they are being tied. Art. XXI—Cut 2 2. Remove the bones from the two butts. 5. The completed Fresh Ham Roll. Art. XXI—Cut 3 3. Place the cuts together with the heavy ends reversed. Art. XXI—Cut 5 He Anew What He | Was Worth When a Kalamazoo man applied for a job the other day and was told he would be paid all he was worth, he got madder than a hornet and stated very emphatically that he could not and would not work for such low wages. If that man should ever attempt to run a business of his own, he would be just the kind of chap who would kick | on the price of a safe, no matter how low it was, leave his account books and valuable papers exposed and then > when the fire licked them up he would charge the whole thing up to his ding blasted hard luck. BE SENSIBLE BROTHER AND GET BUSY and write us to-day for prices on a first-class dependable safe. It means really more to you than it does to us, because while we would make only a fair profit on any safe we sold you, you would lose what you never could replace if you should have a fire and lose your books of account. Grand Rapids Safe Co. | . Grand Rapids, Michigan