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GRAND RAPIDS, WEDNESDAY, APRIL 5, 1933

   
  
 
   

 

 

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DESIDERATA

GIOL’O

Go placidly amid the noise and the haste, and remember
what peace there may be in silence. So far as possible, without
surrender, be on good terms with all persons. Speak your
truth quietly and clearly; and listen to others, even to the
dull and the ignorant; they, too, have their story. Avoid loud and
aggressive persons; they are vexatious to the spirit. If you compare
yourselves with others you may become vain or bitter, for always
there will be greater and lesser persons than yourself. Enjoy your
achievements as well as your plans. Keep interested in your own
career, however humble; it is a real possession in the changing for-
tunes of time. Exercise caution in your business affairs, for the world
is full of trickery. But let this not blind you to what virtue there is;
many persons strive for high ideals, and everywhere life is full of
heroism. Be yourself. Especially do not feign affection. Neither be
cynical about love; for in the face of all aridity and disenchantment,
it is as perennial as the grass. Take kindly the counsel of the years,
gracefully surrendering the things of youth. Nurture strength of
spirit to shield you in sudden misfortune. But do not distress your-
self with dark imaginings. Many fears are born of fatigue and loneli-
ness. Beyond a wholesome discipline, be gentle with yourself. You
are a child of the universe no less than the trees and the stars; you
have a right to be here. And whether or not it is clear to you, no
doubt the universe is unfolding as it should. Therefore be at peace
with God, whatever you conceive Him to be, and whatever your
labors and aspirations, in the noisy confusion of life, keep peace in
your soul. With all its sham, drudgery and broken dreams, it is still
a beautiful world. Be cheerful. Strive to be happy.

Max Ehrmann.

 

 

 

 

 

 

 

 

 

 

 

Rademaker-Dooge Grocer Co. FE
~  e | OR CONTINUOUS
Distributors of |
VOLUME ....-. . AND

Anchor Red Salmon ||| STEADY PROFIT, KEEP
Red Heart Med. Red Salmon FRESHLY STOCKED
Surf Pink Salmon . wi -

Bull Dog Sardines S @ ‘al STM A’S

Red Crown Sliced Beef |
(GOLDEN CRISP)

RUSKS!

Made by the
POSTMA BISCUIT CO.

C ; i = 3 Grand Rapids, Mich.

» |YOUR SALES MICHIGAN BELL |
Sree TOO! TELEPHONE CO. :

 

 

 

 

The House of Quality and Service

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fresh coffee, science declares, is a stimulant; it puts
new energy into people. Chase & Sanborn’s adver-
tising carrying this message to the public is building

“up new business for this famous coffee.

Dated Coffee will stimulate your sales, too. Push
it. Display it prominently and suggest it to every
customer. You'll realize increased profits and gain
all the additional advantages of the Standard
Brands merchandising policy—frequent deliveries,

small stocks, quick turnover and fast profits.

CHASE & SANBORN’S
DATED COFFEE

Product of STANDARD BRANDS INCORPORATED

 

 

 

Arve the canned foods you feature grown

 

  

 

 

 

and packed ;
in your home HE WAS CALLED TO THIS :
? -
state: JOB BY TELEPHONE :
W. R. Roach & Co.,
ies Riki, exe Other things being equal, applicants or 4
tain seven modern former employees within easy reach by }
rman Set telephone usually are called
for the canning of
products grown by E first when workers are needed. :
Michigan farmers. A complete line of canned vegetables and fruits | +

 

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Fiftieth Year
MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

 

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES areas follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of

March 3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative

507 Kerr Bldg.

 

 

People Will Follow Roosevelt
Wherever He Goes
Whether deflation persists or infla-
tion comes to pass will commodities

advance in price?

As commodities go will the stock
market be put?

Those who produce raw materials of
any kind must set about to devise ways
and means to increase 'the consumption
thereof.

Legislation eats nothing but tax
funds and wears nothing but judicial
robes and other badges of costly au-
thority.

Consumption by
assinine suggestion,

By the same token, price fixing, re-
stricted production and subsidies are
equally ephemeral—impractical—ridic-
ulous by any name.

Proposed and pending modification
of the Volstead act and, ultimately, the
absolute repeal of the eighteenth
amendment; will create new and con-
stantly increasing demands for copper,
steel, tin, rve, glass, barley, hops, corn,
and many other now stagnant products
of field, mill and laboratory.

None, for example, interested in cop-
per made any effort, as from a copper
base to create this new market for the
raw material.

Cotton is a drug on the market. None
concerned in cotton per se have done,
or are doing, anything to increase the
use of cotton in new directions, but
those experimenting with fibers are
working incessantly, day and night, to
improve their product.

The advancements made in fiber util-
ity have been such that fibers actually
indicate, if they do not fix, a dead line
for cotton—in the matter of price.
When cotton rises above a certain dead
price level fiber will supplant cotton in
many uses—restricting both the con-
sumption and the price of cotton.

Why no interest in cotton from those
who produce it and must have more
consumers to survive?

Every farmer knows to a positive
certainty that all farm woes and all
farm losses have their origin in the

legislation is an

GRAND RAPIDS, WEDNESDAY, APRIL 5, 19338

seven-ply tax levy that not only im-
poverishes the farmers by direct collec-
tions but supports 285,000 tax levying
units interfering with orderly farm
management.

All farm activities are now super-
vised to the point of economic prostra-
tion.

No farmer is a free agent on his own
acres,

All farm-intrusion laws were enacted
solely to create profitable places for
political parasites but no farmer feels
called upon to do battle against the
seven-ply tax system—the source of
all his woes.

Twenty-one
against interest payments, against
mortgage foreclosures and against
other detached affairs, but nowhere

states are arrayed

have the farmers en masse attacked the
root of their tree of trouble—the seven-
ply tax system impoverishing all of
them.

It cost the taxpayers of the country
$400,600,600 to discover that the price
of wheat cannot be “pegged,” but none
have bothered about the item of only
$200,C00,000 which will be added to this
terrific loss—without even a remote
chance of any public service or public
benefit.

Why the apathy of copper pro-
ducers?

Why the inactivity of cotton
planters?

Why the indifference of wheat grow-
ers and other taxables to the crux of
the commodity problem—consumption
plus taxation?

When commodities go down real
wealth is destroyed.

When stocks are put down no wealth
is lost—only the figures are changed.

To build up a live and advancing
market, supported by public confidence,
commodities must go up. Will they go
up? Will stocks follow?

President Roosevelt proposes a trek
into “an uncharted realm” and 121,-
000,000 people will follow him whither
he goes. They should.

Still, the problem of a tremendous
reduction in all seven brackets of tax-
ation must be achieved before there can
be any truly economic foundation built
for progressive prosperity—for the per-
manent well being of the masses—for
the 121,000,000 now relying absolutely
upon President Roosevelt for a way
out.

This is no time for argument.

This is the time for action.

Support President Roosevelt.

Clement H. Congdon.

——_~+-.___

Road Improvement Still in the Future
' In the past week great irregularity
was witnessed in both the stock and
bond markets. Almost all securities
were lower with the exception of the
U. S. Government’s, There were some
outstanding weaknesses displayed in
Colombian and German bonds. This
was due to the Cabinet of Colombia

voting a moratorium on foreign debt in
order to use its Government resources
in its struggle with Peru. Of course,
the German situation was weak due to
policies of Hitler.

3usiness is looking towards Wash-
ington for developments. Reports from
there indicate a “Do or Die” attitude
by the Administration. First quarter
earnings reports, that are soon to be
released, will look very bad. This is
partly due to paralysis of business due
to the moratorium in Michigan. The
general impression held by many
people in Washington is that business
would normally take five to ten years
to recover satisfactorily, if a plan of
“Force the Issue” by the Administra-
tion is followed. In spite of this, how-
ever, the Administration apparently
admits that it is largely experimental.
Complete authority has been given the
Administration in banking, foreign re-
lief and Government economy. There-
fore, it seems that centralized control
by the Government of various business
agencies is in prospect. They expected

‘that similar powers will be given in the

railroad and other distressed situations.

It is also expected that municipalities
will be given authority to scale down
their debt, when the majority of the
bondholders can agree. This, of course,
means substitution of Government
credit and a restricted form of Social-
ism.

Fundamentals seem a bit better with
real improvement still in the future.

J. HT Petter.
—_—> +2
Consider It This Way.

Every merchant knows that taxes
are an important factor in the cost of
doing business. He knows that the
weight of his tax burden depends upon
the soundness and economy with
which governmental affairs are con-
ducted. The money he pays for fire
insurance protection is not unlike his
tax payments. It goes into a common
fund from which are paid the losses of
the few and expense of administering
the fund. If he is insured in a non-
mutual company, any profit resulting
from the adininistration of the fund
belongs to the stockholders. If in a
mutual company, the profit flows back
into his own pocket.

Mutual insurance has proven to be
the most economical method of ad-
ministering an insurance fund. It is
primarily a fire prevention agency,
with provision to return directly to the
policyholders whatever
accomplished.

+

It is the animal nature of man that
prompts him to shun difficulties, to
take the easiest way around obstacles,
to dodge duties and to play truant
from the obligations. It is the divine
nature within us that finds pleasure
in toil; joy in conquest; happiness in
tasks well done and peace in squared
accounts,

savings are

Number 2585

In Justice To Senator Couzens
I am in receipt of a letter from
the legal representatives of Sena-
tor Couzens, stating that the lat-
ter feels that | went beyond the
proper limitations of newspaper
criticism when | made brief ref-
erence to him in referring to his
attitude on the banking situation
in Detroit in our issue of Feb. 15.
As Senator Couzens is more fa-
miliar with that affair than I am,
having been an active participant
in the events of the hectic days of
the week of Feb.13, I am dis-
posed to take him at his word and
voluntarily state that | may have
been a little too severe in my com-
ment. I am therefore pleased to
modify and retract anything |
wrote in that connection which
is objectionable to Mr. Couzens,
because | do not wish to inten-
tionally wrong any man and then
refuse to go more than half way
in setting him aright before the
readers of the Tradesman. This
is the policy | have pursued for
the past fifty years and the policy
I propose to follow to the end.
E. A. Stowe.

——_.~>___
Simple Arithmetic

A statistician was traveling though
a western State. He had entered into
conversation with a fellow traveler
who remarked that sheep-raising ap-
peared to be quite a popular industry
in that section of the country. About
this time the train passed a_ small
herd of sheep grazing in the field
nearby. The interested gentleman re-
marked: “There is a nice bunch of
sheep.”

To this the statistician replied: “Yes.
There are 178 in that flock.”

Shortly after they passed another
herd of sheep slightly larger, and the
statistician replying to his companion’s
comment said: “There are 284 in that
herd.”

Within a few minutes the incident
was repeated and the count of the
herd was 542.

“Tell me,” said the gentleman, “how
do you find it possible to tell the exact
number of sheep in a herd when we
pass it so rapidly?

“Oh, that is easy,” the other replied.
“T just count their legs and divide by
four.”

—_~--.+__

Some hesitate to pick a rose fearing
the thorn. Others turn back the thorn,
grip the stem and enjoy the perfume.
A successful business is much like a
bush of roses; there are blooms and
briers and unless we overcome the
briers we cannot enjoy the blossoms
except at a distance.

++.

The little man can’t see far.

 

 

How Little is Big and How Big
is Little*
Merchandising perhaps is one of the
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reasonable department problem would

    

our study of this
of all 1933

In beginning
. 1 4 ee
section, we found that first

101
: ict:ons would not permit a lot ot
conditions Wouid 10t permit a OL

 

unessential merchandise at this time,
but it would be well for us to look for
t

1 iE a at Se aia
such new lines as we could find whicl

would give us additional gross margin
and would not in any way add to our
present expense in our department.
In addition to the study made of new

ee ae

lines. our first thought was to re-

classify our department.

First. Classification of our merchan-
dise. When I speak of classifications,
I mean the various types of merchan-
dise carried. such as aluminum ware,
pyrex, or if you were dealing in some
other department, white shirts, colored
like. Ac

shirts, underwear and the

cordingly, we spent a few days in the

 

and found, much to our

surprise, that we could eliminate six
complete classes of merchandise. This
did not mean that we would immedi-
ately throw them away, but that we
would not replace the items or lines
and would work them out of the de-
partment in the most profitable way. or
I should say, with the least amount
of loss possible. Thus we will have re-
from thirty to

duced our classes

twenty-four.

 

 

*Address delivered at the Michigan re-
tail Dry Goods Association Meeting, Lan-
sing, by O. G. Drake, Store Manager of
she Herpolsheimer Company.

MICHIGAN

Second. How many items we
should have in a class. This is a tough
one to answer, but it is one that all
of us abuse. The average merchants’
shelves show that a complete coverage

due regard to quantities is
aimed at in Most re-

sources make a complete line from A

a.
eee
without

most cases.

to Z, although possibly P.D.Q., is the
only real live item. The manufac-

turer does not study his line-up, but
continues to make the whole works,
so the merchant, not wanting to be
piker, buys it. The manufacturer is
the only lucky one, and then for only
al By that time we have
hat it was a mistake. This
Therefore,

eliminating

   

out a year.
decided t
year it is a catastrophe.
the necessity of charity
insofar as possible when buying from
the resource.

Third. Price lines and what to do
about them.
copy the other fellow or possibly ex-

Every time we try to

periment with this or that item, we
In a

short time, we have prices from one

usually add another price line.
} I

with little or no
The cus-

+ + eo linec
cent to ten dollars,
assortment in any part of it.
tomer is some customer when she can

17

tell the between two tea

$1.98 and the

difference
kettles, one priced at
5, vet we show her two

dont We rc-

other at $1.95, y

tha we
inan we

 

Fourth. How much stock in each
class and price. We turn-
over. Most people do but theoretical

consider

turn-over, we have found is also a
bugbear. Just to sit down and make
up a list and then try to order ac-
cordingly is the bunk. Instead of that,
we decided that we would not even
attempt to establish a model stock, for
actually we do not know what a model
stock really is and what it will do for
us. Time alone will take care of that.
What we did know, however, was
that had more selling
velocity than others, and we have used
our basis. We merely set
down in a tentative way a minimum
stock, and then let it operate for a
period of time to determine the sell-
ing velocity. This has saved us from

certain lines

that for

setting model stocks into muddle
stocks.
Up pops a little sentence again,

“How Big is Little and How Little is
Big?” Where we used to set down a
dozen as a minimum, just because a
dozen find that in
most cases they can be bought unit

seems small, we
packed as few as six, and in
cases three. Let’s look at it another
By being a little careful with
the word dozen and not letting our-
selves put it down just because it
“sounds” small, let’s think of twelve
customers. That is a lot. And another
thing. If we keep to reasonable quan-
tities we will always have smaller or-
ders coming in, and by that I do not
mean that we should carry one, order
one, and then re-order, and in the
meantime be out, but carrying a basic
stock, re-ordering oftener than once
every six months or a year, and that
is no joke. In this way our stocks
are usually clean, and we can test out
samples of merchandise to give the
impression of having a larger assort-
ment. It will appear new and the cus-
tomer cannot help but gain the im-

some

way.

TRADESMAN

pression that we are doing a good job.

Finally, let’s examine the mark-
down figures. Where do they come
from? The answer is simple enough.
Everyone in retailing knows it, but
again they have to occasionally redis-
cover it.

First. We do not buy in reasonable
quantities. Retailers, large and small
ire great over-buyers. Every person
likes to think that he or she is a big
operator. We cannot force ourselves
to admit that it is no disgrace to be
a “piker.” When the salesman says
“Tones just bought 10 dozen and you
with only three.” we immediately
raise the ante in spite of the fact that
neither we nor the know
how many Jones sold. We know how
many he bought and a year later we
also know how many we bought.

salesman

Second. We do not buy for imme-
diate needs. We are all great on anti-
1933 will be bad enough
without anticipating anything. We can
only hope. Yet, without a doubt, a
buyer is today somewhere in Lansing
buying something in anticipation that
we are going to have an early Spring,
that there will be a new kind of beer
mug needed and that the grass will
srow fast when it comes.

cipating.

 

The order will not be sold immedi-
ately and then the thing that was
originally anticipated becomes a hope.
“I sure hope I sell that before the
boss asks me about it.” And thus it
goes, on and on and finally on to the
mark downs.

Third. We do not survey our stocks
daily. We go to a convention or,
perhaps, read a magazine article where
Professor So-and-So says that this
thing or that is the cure-all for mer-
chandising and that by following it,
we will cut ourselves a new deal. We
go home and in a frenzy of unlimited
enthusiasm try out the new scheme
we heard, regardless of what it is.
It is in all probability not new, only
re-discovered. That is the way with
stock surveys. We go at it enthusi-
astically for a few weeks, then we skip
a week or so, and as a result, we take
a nice fat mark-down, fail to discover
many mistakes creeping in daily and
lose all the way around. If we would
go over our departments, part by part,
daily, we would benefit tremendously.
A mark-down quick is smaller than a
mark-down delayed to save the pain.
Changes in anything can come rap-
idly, as most of you holding “rubber
checks” will testify. Daily checks will
help.

How to do all these things is the
problem. You say you have no time.
You can’t keep a lot of records. You
are probably right. And you do not
have to spend endless hours or keep
several records. We find that one rec-
ord will do the work if you want a
record. The salespecple or your
buyer can check as well, and do it
daily, weekly, or as often as you need
it. There is no necessity for a so-
called statistician. The sheet which I
will describe is one which we find
works well for us. It helps to make
the work systematic and provides all
the records we need. The salespeople
fill it in and the buyer helps as well.

At the top of the sheet, we make
a notation as to the class of merchan-

April 5, 1933

dise, the resources, address, terms or
any information which we feel we
desire.

The form proper merely gives the
item, minimum stock that we feel we
should have, retail and cost prices,
the amount we have on hand, on or-
der, receivals and finally the red fig-
ure which is our sales.

To keep a running record, we set
down an inventory period approxi-
mately at the time we feel the stock
will need re-ordering. In this way
some certain section of our stock is
surveyed daily. By having to do it at
a certain date, we are certain to get
over the stock. We not only find out
how the merchandise is selling, but
we find out many other interesting
things about our department. It is
simple. The salespeople do it and,
as a result, we get a complete picture
of our department.

Once a month or every two months
we have the people in the office draw
off a summary of this record. Thus
we have a complete picture of the ac-
tivity of our stock. Weak spots are
instantly detected and we can gauge
our operations day to day in some
places, week to week, in others, where
the type of item does not demand so
detailed a survey.

We find it is not a question of a
lot of forms or systems. A simple
system well used does the trick,
in any event we do need the facts
regardless of how we get them.
It is not enough to have before us
a lot of high powered figures. The
man who is successful is the man who
knows the facts and who knows how
to use them. The type of survey which
we have made has brought the facts
to our attention. The daily work
which we are doing is helping us to
use the everyday facts which are be-
fore us. In doing so, we are re-dis-
covering, not necessarily discovering,
that where we at one time sold six
dozen, we are going to buy three
dozen, finally ordered twelve and got
stuck with eight, that there is some
sense to “How Little is Big and How
Big is Little.”

The accumulation of the “Big
Littles” has made our problem in the
past. The daily surveys and our recog-
nition of the age old problems of re-
tailing through re-discovering them is
going to keep us ordering “Little Big”
orders.

——_+--__—_-

Five-and-Ten Cents.

Five-and-ten-cent departments in
food stores meet the needs of persons
whose buying power is at a low ebb
and enable the dealers to keep goods
moving a little more freely, but they
are no actual saving to the customers.
There is bound to be an increase in the
cost to the consumer as the physical
amount of a sales unit shrinks and the
expense of packaging rises. Besides,
it costs the dealer and manufacturer
quite as much to handle and distribute
the smaller packages, with resultant
lowered profit per unit of sale. There
are many items of meat, however,
which may be put in this division and
a five and ten cent meat display offers
an opportunity to increase small sale:
at a good profit.

0
The crisis over, hope should revive.

 

 

 

 

—

 

 

al e- oo

 

 

 

April 5, 1933

 

Lines of Interest To Grand Rapids
Council.

The Council meeting was called to
order at 7:30 sharp Saturday evening
by the new Senior Counselor, Gerald
J. Wagner. All the stations were fill-
ed by the new officers and appear-
ances proved our contention that the
Council is due for a very prosperous
year. Every officer conducted himself
like a veteran and the business of the
meeting moved along smoothly. The
session had much of the old zip which
we have had in the past. Momentous
questions came up, were discussed and
dispensed with in a real dignified and
businesslike manner. Committee re-
ports were complete and evidenced
that the committee chairmen were
awake and on the job.

The legislative committee reported
on a bill now in the making. The
Council voiced its disapproval of such
a bill and instructed the committee to
draft a resolution to that effect and
present it to local members of the
house at Lansing. The gist of the bill
is as follows and is sponsored by
George W. Welsh, former city man-
ager:

In order to secure aid from the Re-
construction Finance Corporation, the
state must adopt some means to add
to the state welfare fund from some
source within the state’s income. The
bill, as introduced by Senator Kulp,
provides that all of the weight tax,
including the first half heretofore go-
ing to the counties for road mainte-
nance and the second half allocated
to cities and counties under the
Horton bill to relieve Covert road ob-
ligations and property taxes, should
go into the state welfare fund, except
that required for current bond obli-
gations in various counties under the
Horton act. If this bill as presented
should pass, the maintenance of roads
would cease for a year or two and
then a tremendous amount of money
would be required to put the roads
back into a passable condition. Mich-
igan is noted for her highways and
thousands of tourists visit the state
every year because of that excellence,
leaving millions of dollars in their
trail. If maintenance of the highways
ceases for even a short time, disas-
trous results will follow because of the
heavy traffic throughout the state.

Governor Comstock stated that di-
verting road taxes to any other than
road purposes was not in accord with
his best judgment.

We believe that maintenance of our
highways is paramount to the revenue
of the state, as well as a great factor
toward relief of unemployment. There
will be hundreds of men thrown out
of work and just that many more
added to the list of those needing dole.
We are glad to report that Grand
Rapids Council showed the good

judgment. to heartily disapprove of
any such measure.

Following the business meeting, the
team work group presented their pro-

MICHIGAN

gram under the direction of Council
Leader H. F. DeGraff. Selby Miller,
chairman of the Council’s entertain-
ment committee, presented some reels
of moving pictures showing modern
road machinery and its operation. At
the conclusion of the team work pro-
gram, luncheon was served and tables
arranged for playing bridge.

It was announced during the eve-
ning that the next meeting would be
May 6 and would start with a pot luck
supper at 6 o’clock. After the busi-
ness meeting there will be a luncheon
and dancing. It was also announced
that the annual memorial
would be held in the Council cham-
bers Sunday, April 9, at 3 o'clock
sharp. Every member should be in
attendance to help pay tribute to those
of our fraters who have gone on be-
fore. [ft 1s the least we can do for
those who mingled with us when in
life.

The United Commercial Travelers
as a whole is a representative body
of men who take themselves and their
duties to their God, their families and
their country, seriously. They are
ever watchful for exigencies and are
quick to formulate a remedy. The
order numbers among its membership
men who have been accorded high
honors in professions and diplomacy.
These men, who have been so hon-

services

ored, have gained their experiences
on the rough road of salesmanship.
They have been true knights of the
grip and through their love for tough
problems and their ability to over-
come difficulties have become honored
citizens of this great country.

As this is written, it has come to us
that one of Michigan’s respected and
noted citizens and a Past Counselor
of the Order has been mentioned for
a high post in the governmental gov-
ernoring corp.

Wb. McManus Jr, Bill’ as we
know him, owner of the Cushman
House at Petoskey, has been siug-
gested as a candidate for Governor
General of Puerto Rico. If Bill se-
cures this appointment it will be a
signal honor to the United Commer-
cial Travelers and an unusual incident
for his home town.

Mr. McManus was born in Canada,
which we do not hold against him,
but has lived most of his life in
Northern Michigan. He grew up in
business and has always had a tre-
mendous capacity for work. In the
early days he was identified with the
lumbering industry. Many years ago
he purchased the Cushman hotel in
Petoskey and has dispensed accom-
modations to the traveling public for
the past twenty-five years.

Among the offices he has held, some
of which he still holds, are Mayor of
Petoskey, president of W. L. Mc-
Manus Lumber Co., Inc., proprietor
of Cushman hotel, president of Mich-
igan Hotel Association, president of
Great Lakes Tours Association,
president of Michigan Winter Sports
Association, member board of public
works, president of Petoskey and Em-
met county Improvement Association,
Exalted Ruler of Elks, Senior Coun-
selor of United Commercial Travelers,
district deputy supreme knight of
Knights of Columbus, member of
Democratic state central committee of

TRADESMAN

Eleventh district 18 years, presidential
elector in 1932, delegate to Democratic
national convention in 1916, 1920 and
1924, chairman legislative committee
of Michigan Hotel Men’s Association
14 years. He was candidate for secre?
tary of state in 1914 and candidate
for presidential elector in 1920.

President Roosevelt seems to have
the faculty for picking men of experi-
ence for any job he wants done and
the job is done. The members of the
Grand Jurisdiction of Michigan and
the membership at large who know
Bill as a U. C: 7. feel that the Presi-
dent would be making a wise selec-
tion if he chose Mr. McManus for any
post of importance in the government
service. We are sure that everyone
who knows Bill McManus will be
willing to lend what assistance they
may be able to give to help place him
in this important position. We make
but one stipulation and that is, Bill
don’t you ever dare use any of the
Spanish idioms on us when you re-
turn to good old Michigan and _ 3.2.

After sending out a corp of experi-
enced sleuths, Harry Behrman has
been run to earth. He has been trap-
ped at 3225 Rust avenue, Saginaw.
We cannot see why in the world he
ever chose Ben Mercer’s town as a
place to live, but we all hope he likes
his new location and that he and his
wife are enjoying the depression.

It won’t be long now—we have
started to gump fresh varnish, dodge
fresh paint and get bawled out for
carrying in dirt on our shoes. Why
should spring be interfered with any
more than the cold, bleak winter?

It seems there will always be a spe-
cialist of some kind. Chick Sale never
has and never will hold that edge.
You might call the following specialty
a weakness if you please.
attractive
widow. In the hotel lounge she seated
herself next to a handsome young
traveling man. She coughed slightly,
but the salesman ignored her. She
shot him a flirtatious glance which
proved plainly that she wanted to get
acquainted, but he gave no answering
Finally, a piece of dainty linen
was wafted to the floor at his feet.
‘Oh, I’ve dropped my handkerchief,’
she murmured softly. The salesman
turned a cold and unresponsive eye
upon her. ‘Madam,’ he said, ‘my weak-
mess is beer.” That cant be a spe-
cialty or a weakness. That is an usual
thing.

James Malloy attended a sales meet-
ing of his firm in Detroit last week.
Many firms throughout the country
are holding meetings for their sales-
men in order to keep them informed
with the latest merchandising meth-
ods and to prepare them for the in-
creased volume of business which is
bound to come.

The Grand Rapids Salesmen’s Asso-
ciation held a food show the past week
at Van’s market on Eastern avenue.
The Association will be at the Paul
Hillman store in Muskegon this week.

Past Counselor Radcliffe reports
that it doesn’t make much difference
how a man adjusts himself to existing
conditions. He may sit down and try
to console himself to the fact that it
is no use or he may put forth an

“She was an young

sign.

3

effort to overcome any and all obsta-
cles which may appear to impede his
progress, yet something is always
bobbing up to take a fall out of him.
No matter how used to shocks one
may be, something may turn up to
cause a shiver to run up and down his
spine either of anger, disgust or as-
tonishment.

Upon going to a private garage the
other morning to get his car prepara-
tory to starting out for his week’s
trip, he discovered the garage doors
had been broken
every one of the

open and _ nearly
samples he _ had
packed in the car was destroyed.
There had been no apparant attempt
to steal anything, but just a spit
of vandalism while the prowlers were
in the garage. Rad’s firm immediately
forwarded him new samples, but he
had the inconvenience of “no samples”
while awaiting their arrival.

A. 5.
eye Council No. 75, Cincinnati, at-
tended the Council meeting Saturday

Felshaus, a member of Buck-

He was called upon for a
few remarks and he nearly knocked

evening.

the boys out of their seats by giving
a very forceful talk which drove
straight to the point. He remarked
how much he enjoyed the business
session, due to the earnestness of the
endeavor to bring chaotic conditions
up into the wind.
the constitution of the United States
was designed for the purpose of as-
suring the commonwealth life, lib-
erty and the pursuit of happiness and
that the Commercial Travelers were

He remarked that

doing their best to follow out these
principles and make it possible for
others to enjoy those privileges.

Mrs. Gilbert H. Moore has been
reported as indisposed the past few
weeks. Her absence from the meet-
ing of the Ladies Auxiliary was noted,
as she has always been a faithful at-
tendant. The Council joins in wishing
her a speedy return to her normal
health.

Four Scotchmen went into a res-
taurant the other day and one of them
ordered a cup of coffee and three
saucers.

To substantiate my statement in the
Tradesman some time ago that sales-
men were constantly trying short cuts
in business and travel, here is another
description of a shortened route to
Saginaw which has been worked out
by Harry Nash. Take 21 East to
Ionia to the intersection of 14, North
on 14 to Stanton to the intersection
of 57, East on. 57 to Ithaca to the
intersection of 27, North on 27 to St.
Louis to the intersection of 46, then
East into Saginaw. The above route
is reported to be five miles shorter
than the St. Johns route and saves
driving in congested traffic.

The merchants of Ithaca are re-
ported to be a courteous group that
salesmen enjoy calling upon. This is
favorable publicity for Ithaca and her
merchants. No better tonic can be
given any community than that of
favorable comment. With that type
of business men, the town need never
worry about falling into ill repute.
The commercial traveler is a grateful
cuss and when anyone pats him on the
head and speaks a kind word he barks

(Continued on page 11)

 

4

MOVEMENTS OF MERCHANTS.

Owosso—The Candy Products Cor-
poration has changed its name to the
A. B.C. Candy. Co.

Detroit—The T & M Inc., 42 Mon-
roe avenue, has changed its name to
the New Penny Pantry, Inc.

Detroit—The Wm, Lutz Lumber
Co., 5140 Mt. Elliott avenue, has de-
creased its capital stock from $150,000
to $75,000.

Detroit—The Sweet Sixteen Shops
of Detroit, 27 John R street, has de-
creased its capitalization from $50,000
to $5,000.

Houghton—The Gitzen Candy Co.
has sold its factory to Earl W. Peter-
son, of Duluth, Minn., who has taken
possession.

Detroit—The Kliesner-Klenner-Enz
Co., 528 Woodward avenue, has
changed its the Travelers
Trunk Co.

Lansing—The Capitol Tool & En-
gineering Co., 611 North Grand ave-
nue, has decreased its capital stock
from $25.000 to $15,000.

Detroit—The Lee Boot Shoppe ,Inc.,
4844 Michigan avenue, has been incor-
porated with a capital stock of $1,000,
all subscribed and paid in.

Marquette—Jacob Rose, founder of
the Jacob Rose & Sons clothing and
shoe store, died in Los Angeles, Cal.,
where burial will take place.

Allegan—J. P. Grant, formerly of
South Haven, has leased a store build-
ing on Hubbard street which he will
occupy with a stock of bazaar goods.

Port Huron—The Jacobi-Bowen
Co., 914 Military street, dealer in
clothing for men, has decreased its
capital stock from $30,000 to $10,000.

Grand Rapids—The DeVries &
Lugers Co., 360 Grandville avenue, has
been incorporated with a capital stock
of $12,000, all subscribed and paid in.

Galesburg—Winston H. Walters of
this place and Carleton C. Walters, of
Battle Creek have engaged in business
under the style of the Galesburg Gro-
cery & Market.

Owosso—The Candy Products Cor-
poration has merged its business into
a stock company under the same style
with a capital stock of $100,000, all sub-
scribed and paid in.

Pontiac—The Precious Metals Re-
fining Works, Inc., 82 Perkins street,
has been incorporated with a capital
stok of 1,000 shares at $1 a share,
$1,000 being subscribed and paid in.

Grand Rapids—The Thomas Whole-
sale Grocery Co., 42 Grandville avenue.
S.W., has been organized with a capi-
tal stock of 500 shares at $100 a share.
$25,000 being subscribed and paid in.

Detroit—The Oakwood Upholster-
ing Co., 6501 Mack avenue, dealer in
furniture and furnishings as jobber, has
been incorporated with a capital stock
of $2,000, $1,000 being subscribed and
paid in.

Lansing—The Wohlert Corporation,
700 East Grand River avenue, manu-
facturer of mechanical devices and
auto parts, has been incorporated with
a capital stock of $80,000, all subscribed
and paid in.

Detroit—The Michigan Chair De-
partment Store, Inc., 8032 West Jeffer-
Son avenue, has been organized to deal
in dry goods and wearing apparel,

name to

MICHIGAN

with a capital stock of $2,000, all sub-
scribed and paid in.

Grand Haven—Sheffield Bros. have
sold their grocery stock to T. Meringa
and R. Verhey, who will continue the
‘business at the same location under
the same style.

Detroit—Brewers Warehouse, Inc.,
12897 Woodward avenue, has been in-
corporated to store and sell beverages
as agent, with a capital stock of $50,-
000, $10,000 of which has been sub-
scribed and paid in.

Detroit—The Waubun Coal Co. of
Michigan, with business offices at 820
Hammond Bldg., has been incorpor-
ated to deal in fuel of all kinds at re-
tail with a capital stock of $1,000, all
subscribed and paid in. :

Cascade—C. T. McDonald has pur-
chased the store on the opposite side
of the street and will remove his gro-
cery stock to that location at once.
He will open under the auspices of
the Red and White, April 8.

Allegan—J. P. Grant of South Ha-
ven, has leased the store building on
Hulbard street owned by Miss Pearl
Town and will occupy it with mer-
chandise, selling 5 cents to $1. He
will open the store April 10.

Highland Park—The Kelly Furniture
Sales, Inc., 13743 Woodward avenue,
has been organized to deal in furniture,
household furnishings and dishes, with
a capital stock of $5,000, $1,000 of which
has been subscribed and paid in.

Birmingham—Charles J* Shain has
merged his drugs, etc., business into
a stock company under the style of
Shain’s Drugs, Inc., with a capital
stock of 2,000 shares at $5 a share,
$10,000 being subscribed and paid in.

St. Joseph—The United Plumbing
& Heating, Inc., 119 North Nottawa
street, has been incorporated to do a
with a capital stock of $15,000, $12,-
000 of which has been subscribed and
general plumbing and heating business
paid in.

Ishpeming—The E. A. Johnson Co.,
Bank and First streets, dealer in gro-
ceries and general merchandise, has
merged its business into a stock com-
pany under the same style with a cap-
ital stock of $15,000, all subscribed and
paid in.

Detroit—The Wayne County Con-
struction Co., with business offices at
1604 Union Guardian Bldg., has been
incorporated to deal in construction
tools and do construction work, with
a capital stock of $1,000, all subscribed
and paid in.

Detroit—The Holbrook Baking Co.,
Inc., 15352 Livernois avenue, has
merged its business into a stock com-
pany under the style of The Holbrook
Co., Inc., with a capital stock of $2,000,
$1,000 of which has been subscribed
and paid in.

Monroe—Sturn & Hull, dealers in
clothing for men, have merged the bus-
iness into a stock company under the
style of the Sturn & Hull Clothing Co.
with a capital stock of 100 shares at
$100 a share, $10,000 being subscribed
and paid in.

Reed City—H. M. Buchanan, pro-
prietor of the Reed Hotel, died at his
home following an illness of about two
months. He would have been 72 years
of age in May. Mr. Buchanan had been

 

TRADESMAN

in the hotel business here about
twenty-five years.

Detroit—The Riley Engineering
Corporation, with business offices at
503 Kerr Bldg., heating, refrigerating,
lighting and washing devices, has been
incorporated with a capital stock of
1,000 shares at $5 a share, $5,000 being
subscribed and paid in.

Grand Rapids—The Parisian Clean-
ers & Dyers, Inc., 1401 Madison ave-
nue, dry cleaners and launderers, has
merged the business into a stock com-
pany under the same style with a
capital stock of 500 shares at $100 a
share, $1000 being subscribed and paid
in.

Detroit—The Chicago Packing Co.,
2464 Riopelle street, wholesale and re-
tail dealer in meats, poultry and foods,
has merged the business into a stock
company under the same style with a
capital stock of $18,000 common and
$7,000 preferred, $15,000 being sub-
scribed and paid in.

 

Manufacturing Matters.

Detroit—Tavernet, Inc., 5235 Grand
River avenue, has been incorporated to
manufacture and sell beverage cabinets,
bar equipment and furniture, with a
capital stock of $1,000, all subscribed
and paid in.

Detroit—The American Bar Equip-
ment Co., 5235 Grand River avenue,
has been incorporated to manufacture
and sell bars, cabinets and furniture,
with a capital stock of $1,000, all sub-
scribed and paid in.

Detroit—The St. Louis Sugar Co.,
8047 Hamilton avenue, has been in-
corporated to manufacture and deal in
sugar, molasses, etc., with a capital
stock of 500 shares at $100 a share,
$10,000 being subscribed and paid in.

Detroit—The Supreme Manufactur-
ing Co., 26 Peterboro avenue, has been
organized to manufacture and sell
novelties and amusement machines,
with a capital stock of $5,000, of
which $2,430 has been subscribed and
paid in.

Detroit—The Mazer-Cressman Cigar
Co., Inc., 5031-47 Grandy avenue, has
merged its manufacturing and sale of
cigars into a stock company under the
style of the Mazer Cigar Co. with a
capital stock of 250 shares of class A
preferred at $100 a share, 750 shares of
class B preferred at $100 a share and
1,000 shares at $1 a share, $26,000 be-
ing subscribed and paid in.

TTT oOL

52 Years Old Yesterday

OTTE BROTHERS

 

April 5, 1°

Remarkable Undertaking by Mutua!
Fire Insurance Companies

Lansing, April 4—Your lifelong in
terest in mutual insurance and the e:
forts of mutual insurance companies +
save money for their policy-holders },
spreading the gospel of fire preventio;
among them leads me 'to submit to you
the April number of the Round Tabi.
This is published, you will notice, b
the Mutual Fire Prevention Bureau
Chicago, which organization is sup
ported by the ten mill and elevato:
mutual insurance companies of
United States. It is purely a co-opera
tive affair. Its manager, Eugene Arn
and his assistants are charged, among
other things, with the propagation o!
fire prevention methods among t!
field men working for the ten membe:
companies. Annual meetings of thes:
field men are held, usually in Chicago,
lasting three or four days. They reall,
constitute a school of instruction in fire
prevention and in the study of policy
conditions and policy forms. The
Round Table is issued monthly.

I am sending this number to you be-
cause you will be interested in the
progress made ‘by the group of the ten
flour mill mutuals in the elimination of
losses due ‘to preventable causes. Thx
exhibit on page 2 shows the combined
losses of the ten member companies by
months, first during a period of ten
years ending with 1931; then the losses
during the past year and three months.
The reduction of losses is due, I be-
lieve, to the intelligence and persist-
ence with which the four points of our
platform, displayed on the inside of the
front cover, have been advertised and
sold to our policy holders. We are try-
ing to do the same thing for the mer-
chants and manufacturers of the state
and our record shows that we are mak-
ing real progress in that direction.

L. H, Baker,
Sec’y-Treas. Mich.
Millers Mutual Fire Ins. Co.

———_+ +>

Eleven New Readers of the Tradesman
The following new subscribers have
been received during the past week:
E. E. Dennis, Grand Rapids.
Arthur S. Purdy, Detroit.
G. J. Wagner, Grand Rapids.
R. H. White, Muskegon Heights.
Guy S. Withers, Battle Creek.
W. J. Duffy, Grand Rapids.
Hecht Produce Co., Grand Rapids.
Albert L. Hammer, Grand Rapids.
Robertson’s Drug Store, Grand Rap-
ids.
C. R. Furtney, Grand Rapids.

Odie’s Drug Store, Grand Rapids.
a

No man can tell whether he is ric
or poor by turning to his ledger. It is
the heart that makes a man rich. H
is rich according to what he is, not ac-
cording to what he has.—Henry War’
Beecher.

fe
Mis

IVI

AMERICAN LAUNDRY

For more than a half century ithas been our privilege
to serve the people of Grand Rapids

wa

 

 

ame

SIN RIDO LONE IRI BRE He cH

ESTE

 

 

 

ee ARTI TO AC EENTH

ame

oe

1 SA EAE EEE PUR LOONIE BR

April 5, 1933

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples

Sugar—Local jobbers hold can gran-
ulated at 4.70c and beet granulated at
4.55c.

Tea—There has been a quiet busi-
ness in the first hands tea market dur-
ing the week. Prices show no partic-
ular change, although there thas been
some shading done in the better teas.
No doubt there would have been more
shading were it not that everybody is
expecting the proposed reduction in
production to stiffen the market up.
This plan is expected to go into effect
on April Ist. If it does, the natural
effect would be additional firming up of
the market. Consumptive demand for
tea is about as usual.

Coffee—There has been a very slug-
gish business in future Rio and Santos
coffee, green and in a large way. Most
of the week the market has been very
soft with various conditions contrib-
uting to declines in price. One of these
is unsettled conditions in Brazil. There
is no improvement in the undertone of
Rio and Santos coffee and no reason to
expect any special improvement in con-
ditions at the moment, Niominally ac-
tual Rio and Santos, green and in a
large way, are unchanged for the week,
but there has been shading in those
also. Milds are also nominally un-
changed, but with shading here and
there. The jobbing market on roasted
coffee shows no material change. It
reacts less quickly to a decline than to
an advance. The consumptive demand
for coffee is fair to good. All of the
very large advertising that is being
done for roasted coffee is having some
effect.

Canned Foods. Generally—Canned
food prices held firm, with very few
changes in the week just closing. The
price structure in several important
respects is higher than it was before
the bank holiday, but as prices work
up, volume falls off. It used to be that
an advancing market meant increased
forward buying, but under present
conditions, the trade will not extend
itself. The present seems to be a pe-
riod of waiting, until certain policies
of the new Administration at Wash-
ington become more clearly defined as
to probable results. There is little
question but what buying would take
on much more impetus if unemploy-
ment were eased and business indices
showed a more favorable trend. The
statistical position of most foods is
quite satisfactory, and the basis for a
rise has been laid through the drying
up of liquidations and cleanup of a lot
of inferior merchandise, so that all
that is needed now is an improve-
ment in general conditions.

Canned Vegetables—Prices on new
pack asparagus are due to reach this
market early this week. Some tenta-
tive prices have already been named
and in general they are pretty well
below last years level. There has been
no important buying, however, and
with no control plan in operation this
year, the trade will naturally be more
cautious. There is enough asparagus
in the hands of the trade to carry
along for a while yet and in the mean-
time it will become clearer just how
prices are going to act.

Canned Fish— Announcement has
been received in the East that Alaska
pink salmon will advance to 90 cents
and chums to 75 cents on April 10.
Alacka reds will not change. This
means an advance from 5@10 cents
per dozen. Whether it will be ad-
hered to by all distributors is some-
what questionable. General stocks of
Alaska salmon on the coast are much
lower than last year and this may
make it easier to keep prices up.
Stocks of Southern shrimp appear to
be quite small.

Dried Fruit—The dried fruit market
was fairly active last week in a re-
placement way. Jobbers had to mark
up their price ideas on some sizes of
California prunes and Oregons, too,
have advanced somewhat because of
their scarcity on spot and the rela-
tively few offerings for shipment.
This market continues to lag somewhat
behind the Coast. While stocks are
not heavy, competition here is pretty
keen, and sellers are not inclined to
mark up prices, although stocks are
being quoted below replacement costs.
To this degree, it is still a buyer’s
market, but profitless trading must
have its ending sometime and there
have been a few gains made
since the bank holiday. Al-
though there has been little or no
profit in prunes for Coast shippers,
there has been a big distribution, for
export, for relief work and to the gen-
eral public. The market for prunes
has been expanded to a large degree
and thus the basis has been laid for
wider consumption next year, In this
respect, low prices will have a deferred
return. Apricots have been probably
the strongest item among the fruits.
Both Blenheims and Northerns have
held firmly at higher prices, and the
latter are now in narrow compass.
The New York State dried apple mar-
ket was unchanged during the week,
as the expected foreign demand: failed
to materialize. There have been bet-
ter bids from interior markets, espe-
cially those in the South, however,
and prices are expected to move up-
ward in the next week. Apples held
very well on the West Coast, with
shippers in the Northwest firm and
stocks comparatively light. Raisins
were unchanged, and like prunes, are
selling here below replacement costs.

Beans and Peas—The demand for
dried beans has continued quiet during
the past week, but most varieties are
steady to firm. Blackeye peas have also
shown strength. If there was any par-
ticular demand, prices would undoubt-
edly go higher.

Cheese—The demand for cheese has
been fair with steady prices. Available
supply at the moment does not seem to
be large.

Fish—The demand for mackerel and
other salt fish continues good and will
probably remain that way until after
Lent is over. Everybody is expecting
a decided slump in demand after Lent,
but the saving factor is that stocks by
that time after the active Lenten de-
mand will very likely be quite low.
Prices are firm.

Nuts—The nut market was. a little
more active last week as a result of

buying for the Jewish holidays, but the
demand is far below normal and prices
low. Old crop Schley pecans are quoted
at 18c for fancy to 22c for over extra
fancy, large budded walnuts are quoted
at 14%c and extra large washed Bra-
zils at 8c. Although stocks are light,
there has ‘been no particular strength to
prices. The shelled nut market is also
dull, with an easier tendency in prces.

Olive Oil—The markets
abroad showed very little change in the
past week. Very few quotations came
out of the Seville district, where there
has been some labor trouble, but price
ideas from other points in Spain were
generally unchanged. The Italian mar-
ket also held within a narrow range all
week, Stocks here are getting very
light, and trading is on a_hand-to-
mouth basis.

Rice—With beer due to make a
comeback in the present week, the de-
mand for brewers’ stocks. has been a
strengthening factor in the market.
The increased movement of brewers’
stocks has. caused a firming up in bet-
ter grades, and prices held very steady.
Mill operations have been sharply cur-
tailed, as rough rice offerings have
been either withdrawn or quoted at
prices too far above former levels to
make operations profitable. Consump-
tion of rice is holding up well, and dis-
tributors continue to cover their needs
sparingly.

olive oil

Hates: af dic Dieduca Mowket.

Apples — Red McIntosh, $1.50 per
bu.; Spys, $1.50 for No. 1 and $1 for
No. 2; Baldwins, 75c@$1; Greenings,
$1@$1.25.

Bagas—Canadian, 75c per 50 lb. sack.

Bananas—4%4@5c per lb.

Beets—75c per bu.

Butter—Butter at present is in a
rather indifferent condition
couple of small fractional declines dur-
ing the week. Demand is not large
and producing markets seem to feel
rather easy. Jobbers hold plain
wrapped prints at 18%c and tub but-
ter at 17%4c.

Cabbage—75c per bu.; 90c for red.
New from Texas, $2.75 per 75lb. crate.

Carrots—Home grone, 60c per bu.;
California, 60c per doz. bunches and
$2.75 per crate.

Cauliflower—$1.85 per crate contain-
ing 6@9 from Calif. and Arizona.

Celery—Florida commands 45c per
bunch and $3 per crate.

Cocoanuts—90c per doz. or $5.50 per
bag.

Cucumbers—No. 1 hot house, $1.20
per doz,

Dried Beans—The price has ad-
vanced greatly since last week. Mich-
igan jobbers pay as follows for hand
picked at shipping station:
©. EF Pea trom elevator —2 2 _ $1.70
Bea from farmer = 1.50
Light Red Kidney from farmer__ 2.00
Dark Red Kidney from farmer__ 1.75

Eggls—Egegs have had an easy week.
Receipts are getting quite plentiful

and as the demand is quiet, there have
been a few small fractional declines.
The market is not materially different
from a week ago. Jobbers pay 7@7%4c
per lb. for receipts, holding candled
eggs at 12c per dozen for hen’s eggs
and 9c for pullets.

With a -

Grape Fruit—Present prices are as
follows:

Blorida Mor jJuice.............. $2.75
Flerida Sealed Sweet... 3.00
Wexas. Choice = g29
Texas) Bancy 22. 6 3.25
‘Bexas) bushels 2 2.25

Green Onions—Chalots, 60c per doz.
Green Peppers—50c per doz.

Comb, 5@6c per lb.; strain-
ed, 5 Ib. tins, $4.50 per doz.; 60 Ib.

 

Honey

cans, 8c per Ib.
Lettuce—In good demand on the

following basis:

Imperial Valley, 6s, per crate-.--$4.50

Imperial Valley, 4s and 5s, crate. 5.00

Eliot house, 10 fb. basket... 90
Lemons—The price is as follows:
S00 Sunkist 2 $5.50
S00 Sunkist 9 5.50
S60 Red Ball. 4.50
SWE Red Balk. 2 4.50

Mushrooms—28c per one lb. carton.

Sunkist California
sold as follows:

Oranges—Fancy
Navels are now

mw. $3.25
ma... 3.25
We... 3.25
Me 3.25
a. 3.25
ee 3.25
oe 3.25
Wa 3.25

Red Ball, 50c per box less.

Indian River oranges are sold on the
following basis:

E26 $3.50
POR 3.50
MG 3. 3.50
ZIG 3.50
BAe a 3.50
FA ii 3.25

Bulk, $3 per 100 Ibs.

Onions—Home grown, 65c per bu.
for medium yellow. Domestic Spanish,
$1.40 per crate.

Parsley—50c per doz. bunches.

Parsnips—$1.25 per bu.

Potatoes—Home grown, 45c per bu.
on the local market; Idaho bakers, 28c
for 15 Ib sacle.

Poultry—Wilson & Company pay as
follows:

Ebeavy fowls: 2220005 2 ee 12c
Eient fowls 22 10c
DUG ee 8c
‘upkeys =22 60 Ife
Geese 22 7c

Radishes—35c per doz. bunches hot
house.

Spinach—$1 per bu. for Southern
grown.

Strawberries — Louisiana command

$2.50 per case of 24 pints.
Sweet Potatoes—$1.50 per bu. for
kiln dried Indiana.
Tangerienes—$1.90 per box or bu.
Tomatoes—Hot house, 10 Ib. basket,
$1; 5 Ib. box, 60c.
Veal Calves — Wilson & Company
pay as follows:

Fancy 9202507 6@7%c
Goad — 250 ee 5@6c
++.

It is a mistake to fancy ourselves
greater than we are, and to value our-
selves at less than we are worth.—
Goethe,

—_+->___

Spend if you can.

 

6

 

MICHIGAN

TRADESMAN

April 5, 1933

 

MUTUAL FIRE INSURANCE

Fire Losses Continue as Major Factor
in Depression.

 

A deep significance was placed upon
the war debt payments due to the
United States from European nations
on December 15 and a hue and cry was
raised in the press over the possibility
of some countries defaulting. All told,
eleven nations were scheduled to pay
a total of $124,934.421—not a very im-
pressive figure when compared with
other sums in the current financial
picture.

An amount averaging almost four
times the total of these war debts is
wasted annually by the people of
America in fire losses, which represent
so much material wealth permanently
destroyed. The losses in 1931 totalled
$451,643,866. This is a reduction of
$50,000,000 from the previous year, but
still indicates that a huge wastage of
resources continues, involving unem-
ployment, hardship, loss and even
death for thousands of citizens.

A comparison of the fire losses for
1931 by causes shows that a decided
improvement over 1930 was registered
in the matches—smoking, sparks on
roofs. stoves, furnaces, boilers and
their pipes, misuse of electricity and
spontaneous combustion classes. The
greatest reduction occurred in - the

———»+>+ >
Three Essentials of Fire Protection.

The essentials of fire fighting might
be said to be as follows: First-class,
standard apparatus, located where it
may quickly reach the scene of the
blaze, and manned by a scientifically-
trained, well-disciplined personnel.

A great many fires get out of hand
because one or more of these essen-
tials has been overlooked. Apparatus
of a substandard variety, fails. The
firemen lack the knowledge for suc-
cessfully battling the blaze. Or the
distance between the fire and station
house is so great that by the time the
engine gets there, the fire has done
the utmost possible damage.

It is a fact that all of the essentials
may be had, at reasonable cost, by
any community — even those which
are small. In various states great suc-
cess has been achieved in building
good rural fire fighting units. An en-
gine is situated in a strategic point,
where it may be sent on short notice
to a number of farms and villages
roundabout. An experienced fire chief,
whose pay is shared by the communi-
ties involved, is hired to develop the
organization. The saving of one farm
and its lives more than compensates
for maintenance of the department.

3ut if a fire engine breaks down,
the best firemen are powerless. Towns
should never seek the kind of econ-
omy from purchasing the second-best
in fire engines — they should pur-
chase the products of one of the three
pioneer makers, to assure to life and
property the highest attainable degree
of protection.

—_2+>—___
Waterproof Cloth

Here’s how research in the surgical
field has made it possible for your wife
to own cloth evening slippers (gold,
silver, or copper tinted) that she can
clean by wiping with a damp rag.

A year ago, an Eastern manufacturer
brought out a waterproof surgical
dressing. Now he has adapted his
waterproofing process to cloth of other
kinds, so that not merely slippers, but
curtains, golf jackets, table covers,
raincoats, box-linings, almost any cloth
object you may think of, can be made

Perhaps it will help the Cotton
Textile Institute in its plans for cotton
houses.

The material is flexible, and water is
only one of the enemies it conquers. It
resists oil, too, and—I judge from its
composition—salt-water and many
acids. Shower curtains, for instance,
will, if made with this new cloth,
neither stiffen with age nor collect
mold,

But the research which developed
this new product did not begin in the
surgical laboratory. Some years ago a
scientist was seeking to make a new
varnish. He didn't get the varnish, at
the time, but he did create one of the
most widely useful new materials of
modern times. His ingredients were
carbolic acid and formaldehyde; his re-
sults, a phenol resin, out of which tens
of thousands of different items are now
made,

—_—_

Call for Cheap Pewter Improves

Sales of pewter hollow ware were
gained in the wholesale market this
week, due to a reviving interest in ex-
treme low-end merchandise. Goods to
sell in the $1 and $2 ranges were re-
ordered freely by stores in the Middle
West and New England. Manufactur-
ers are still endeavoring to interest
buyers in medium and _better-priced
merchandise, but to date their efforts
have met with only limited success.
Producers of silver and sterling silver
hollow ware report March sales were
slightly above the totals for the pre-
ceding month in both dollar and unit
volume. Comparison with March,
1932, however, discloses a drop of 10
to 15 per cent. for the month just
closed, they said.

—_+->—___
Bottle Call Best in Years

With production of beer bottles at
the highest point in fourteen years,
and with new units coming into pro-
duction on similar containers, the bot-
tle-making industry is getting wide
benefit from the return of the legal
sale of beer. The bar glassware pro-
ducers also are feeling the effects of
the demand for beer containers. Even
the flat glass trade is affected by cur-
rent developments, as many interiors
are being remodeled and made ready.
Rumors of impending movements to
strengthen prices of flat glass products
persist.

———_o + ___-

Unless the man who works in an
office is able to “sell”? himself and his
ideas, unless he has the power to con-
vince others of the soundness of his
convictions, he can never achieve his
goal. He may have the best ideas in
the world, he may have plans whch
would revolutionize entire industries.
But unless he can persuade others that
his ideas are good, he will never get
the chance to put them into effect.
Stripped of non-essentials, all business
activity is a sales battle. And everyone
in business must be a salesman.

 

 

 

A fire scatters your trade

—disrupts your organization

When your business burns you not only
suffer a loss on the stock, fixtures and
building, but you also lose profits while
you are repairing or rebuilding. The
valued members of your firm may secure
another connection. Many bills go on
just the same and must be paid. Use and Occupancy insurance protects
your ability to do business. Ask the Federal representative for com-
plete information about this protection. The cost is small. The dividend
saving is 30%.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co.
Minneapolis, Minnesota Stevens Point, Wisconsin
Minnesota Implement Mutual Fire Ins. Co.

Owatonna, Minnesota

 

 

 

Mutual Insurance

With losses lower, with expenses lower, with no inside profits
for invested capital you would expect the net cost of MUTUAL
insurance to be less. It is.

The saving in cost is not made at any sacrifice in safety and
strength, The Mutual plan of operation is right, Mutual insur-
ance is better protection, Because it is better it costs less.
May sound unreasonable if you are not informed, An investi-

gation is convincing, For the sake of yourself and your busi-
ness, investigate

Finnish Mutual Fire Insurance Company
444 Pine Str., Calumet, Mich.

 

 

 

 

 

The GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE CO.

A LEGAL RESERVE MUTUAL COMPANY

23 YEARS

OF DIVIDENDS TO POLICYHOLDERS
Affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg., Grand Rapids, Mich.

 

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

RSS

eth

LEP IOSE AER TLE MARAN!

=~»

 

 

peace

 

MICHIGAN TRADESMAN

 

 

 

  
 
 

 
 
 
 
 
 
 

 
 
 
 
  
 
 
 

 
 

 

THERE’S NO “HOLIDAY”...

... for HEKMAN GOODNESS
or HEKMAN POPULARITY

“Holidays” may come and go—but HEKMAN
goodness and HEKMAN popularity never take a
holiday.

The invariable high quality of HEKMAN Cookies
and Crackers — their deliciousness and purity — their
fresh wholesomeness — has made them a _ favorite
wherever they are sold. These are the virtues that
are appreciated by, and that guide, the housewife in
her purchases. These, too, are the virtues that have
induced many leading Western Michigan grocers to

concentrate on HEKMAN’S.

  

  

The long-established reputation of the HEKMAN
organization, as “makers and bakers of good things
to eat’ — their unchanging policies of fair dealing —
are of direct personal interest to every food merchant
interested in building the good will of his trade.

 

Also of direct personal interest is the fact that HEK-
MAN’S is a Western Michigan organization employ-
ing only Western Michigan labor, pledged to serve
the entire Western Michigan area in the best possible
way.

Concentrate on HEKMAN Cookies and Crackers and

you concentrate on the line that means the most

  

business for you.

HEKMAN BISCUIT CO.

GRAND RAPIDS, MICHIGAN

  

 

  

 

 

 

mA

is

 

 

eer one HOURS

Black bill for a 30 hour w

reported upon favoral

is proposed as an

can properly be
ieven if figured on a
is considered
labor hours will have

Putting the number of unemployed

 

 

 

 

 

ce stat

RETAIL STORE STATEMENT

wre, $e @ fut <,
5 abe £ a ass =

ti je
yelopments the d om
course, + must

the inventory en eons
enced by the prices which

 

has occurred over the twelve months.

Unit stocks may

dollar figures

a “clean” condition is
Just what the

prices will

not be so low as the

indicate. Nevertheless,
quite evident.
course of commodity
be through the remainder

of the year is not clear. For a while
right after the bank holiday some in-
flation was indicated, and it is still a
distinct possibility, in spite of the re-
cent reaction. Banker leadership in
past depressions has always steered a

highly sound and conservative course.
That leadership has, for obvious rea-
succeeded this time by

political leadership, which is ordinarily

sons, been

not averse to inflationary measures.

 

RISING VALUES AGAIN
Developments of business interest
in the week were of rather mixed
character. There was a puzzling over
the apparent paradox of the Govern-
ment adopting stringent economy
measures on the one hand and plan-

 

 

   

 

   

the stores
to hold
nade since
the bad

ys of brisk sales on

  

just
a very spotty

in - ie month
to the oe hap-
the period. Sections that

and prolonged banking
must have suffered severe
. In others the quick resumption

ties led to improved sentiment
1
i

Last week offered the stores an op-
portunity to improve on their figures
in comparison with a year ago. They
were moving toward the later holiday
instead of away from it. For that rea-
son it was estimated here that the loss
under last year had been cut to about
20 per centfl This same favorable com-
parison will continue for the ensuing
two weeks.

The move started a short time ago
to have the stores postpone their post-
Easter clearances has made good
headway, according to reports. The
general idea seems to be that sales
should not be started until about the
middle of May.

Wholesale merchandise markets
were quite active during the week—
on mail orders principally. Stocks are
not plentiful, particularly of the less
extreme designs. The latter have not
fared so well. The local furniture ex-
change reported an all-time record in

mies of mankind is

      
    
    
  

 

its imcreasin:
rfainst these ene-

SU
one Which mus

toke

be waged continuously and in
be no
the chief

there can quarter,

now reliance of
o do not choose to see their
se consumed by insects, but ap-
ntly the difficulty is that pests tend
to ceonse immune to. whatever poi-
sons are administered to them. An

stance is cited of the San Jose scale,
which had been held in check by a
chemical spray only to stage a vigor-
ous comeback a few years later. Fur-
thermore, under man-made conditions
native pests assume new roles and in-
troduced insects jump over all qu
antine barriers. It is estimated wy
the economic loss to farmers
insects is greater than the cost of
educating their children, while even
with modern scientific methods only
40 per cent of the country’s pests can
be controlled. To the chemical war-
riors on this insect front we owe more
than we often stop to realize,

from

 

BLENDED GASOLINE

Steps being taken in Washington
to release grain alcohol for blending
with gasoline indicate a willingness
to experiment with this latest sugges-
tion for farm relief. The idea is to
convert a certain percentage of farm
products into alcohol, pass a law re-
quiring that all motor fuels contain a
certain percentage of alcohol and thus
open a new market for agricultural!
surplusses. A few farm co-operative
filling stations in Illinois have been
blending and marketing such a fuel
for some time, but until now Federal
restrictions have stood in the way of
general alcohol withdrawal for this
purpose.

Engineers have evaded the subject and
the petroleum interests naturally have
not been enthusiastic. Abroad, how-
ever, particularly in petroleum-import-
ing countries, a blended fuel is com-
mon. The law requires that all motor
fuel contain specified percentages of
alcohol in Germany, Brazil, Czecho-
slovakia, Austria, Hungary and a few
other nations.

Little change is required in the ordi-
nary automobile motor or carburetor to
use the blended fuel satisfactorily, One
fact, however, seems to have received
little attention. Oil refiners now have
a process for extracting alcohol from
crude oil. Should grain alcohol be
forced on them to blend with their
gasoline, they might soon be selling
their petroleum alcohol in other mar-
kets now monopolized by the vege-
table product.

 

 

 

 

eC,

 

 

 

 

 

April 5, 1933

OUT AROUND.
Things Seen and Heard on a Week
End Trip.

Our Out Around last Saturday in-
cluded Coopersville and Grand Haven,
where we found business men of all
classes encouraged and hopeful. The
older bank at Coopersville is open for
business and both of the Grand Haven
banks were opened the second day
after they were closed by Government
edict,

The Enterprise Clothing store, at
Grand Haven, was all ready to change
locations four doors West from 230 to
220 Washington street where new fix-
tures made by the Grand Rapids Store
Fixture Co. have been installed. The
store was twelve years in the old loca-
tion. It is still owned by the founders
of the business—P. C. Kieft, who was
on the road six years for the old Wor-
den Grocer Co, and W. F. Kieft, who
was a clerk for several years in the
City Trust and Savings Bank branch
in the Porter block.

G. Ekkins & Co. were very happy
over the receipt of a large order for
food supplies from one of the govern-
mental agencies at Grand Haven.

 

I was greatly grieved last Thursday,
when I received the following letter
from a long-time friend of both the
Tradesman and myself:

Lansing, march 29—This is to notify
you that my father, Mr. E. E. Whit-
ney, of Ann Arbor, Michigan, Route 1,
passed away Tuesday, March 28, at
the St. Joseph Hospital, Ann Arbor,
at 9 a. m. Knowing that my father
had been a subscriber and also a con-
tributor to the Michigan Tradesman
for a great many years, I thought you
should be notified. I was notified
Monday evening that he was failing
rapidly and I immediately drove to
Ann Arbor and remained at his bed-
side until he passed away. On the
stand in his room at the hospital was
the last copy (March 22) of the Michi-
gan Tradesman and also his last con-
tribution to your paper. It is very evi-
dent that he knew the end was near,
as he aroused to consciousness for
about twenty minutes and tried to tell
me things that he wished to have
done, one of which was to send this
to you, and then relapsed into un-
consciousness.

I am enclosing a copy of this poem
to you and also a few items about his
life. My father was born on a farm
in Hartland township, Livingston
county, Michigan, in 1879 and at 18
years began working in a printing
office at Milford, from there to Bir-
mingham, then to Ypsilanti, then to
Big Rapids, finally in Detroit and
working this way up until he became
associate editor of the Michigan
Christian Herald.

Owing to ill health he left Detroit
and moved to Highland, where he was
postmaster and conducted a general
store for sevent years, then moved to
the farm, seven miles Northwest of
Ann Arbor, in Webster township. He
is survived by two sons, Wilbur E.
Whitney, of Lansing, and Horace
Whitney, of Webster. He was pre-
ceded in death by one son, Ralph L.
Whitney, who was a member of the
112th Machine Gun Battalion, who
died in France. He is also survived
by two brothers, John Whitney, of
Highland, and Jay S. Whitney, of
Brodhead, Wis., and two sisters, Mrs.
Sara Nichols and Mrs. Hattie Taft, of
Highland. His body will lie in state
at the Zulz Funeral Home at 410

MICHIGAN

Wect Huron street, Ann Arbor, and
will be taken to the Webster Congre-
gational church for the funeral services
at 2 p. m., Friday, March 31, and will
be buried in the cemetery which ad-
joins the church.

I ‘believe that my father has been a
contributor or subscriber to the Mich-
igan Tradesman for about forty years,
as I remember of reading various arti-
cles in your paper when I was a young
lad working in his store.

W. EB.
Frosty Windows.

Who paints the pictures on the panes?
Of mountains steep and spreading plains
Of sloping hill and placid lake,
Of graceful fern and tangled brake,
Of wood-girt marsh and lonely pine,
Of hills in undulating line,
Of snowy wastes untrod by men?
Who wields, who guides the Wonderous Pen?

Whitney.

In forests wrecked by warring winds,

No sign of life the eye e’er finds.

The lonely castle on the hill

Is silent as the frozen rill:

From cottage underneath the snow

No fire-light gleams, no windows glow.

Thus Winter, with his icy breath,

Portrays the Frost King’s tee of Death.
. Whitney.

Although my acquaintance with Mr.
Whitney as subscriber and contribu-
tor was of forty years’ duration, I
met him personaliy but once. About a
half dozen years ago he came to Grand
Rapids for a day. I soon saw that he
would be very much disappointed if he
did not see Mr. Garfield, so I took him
out to Burton farm, where he and the
First Citizen of Michigan had a most
enjoyable visit. On receipt of the
above letter chronicling the death of
Mr. Whitney, I sent it over to Mr.
Garfield, who shortly returned it with
the following letter:

Grand Rapids, March 31, 1933 —
Through your thoughtfulness, I learn-
ed of the death of your occasional
correspondent, E. Whitney, of Ann
Arbor.

For some years, I became one of
his correspondents before I ever met
him, largely through the acknowl-
edgment of his contributions to the
Tradesman. There was a certain
charm about his writine that was very
attractive to me because he glorified
the commonplace through his appre-
ciation of the everyday occasions of
life as elements of satisfaction in the
kind of service which he was render-
ing. His connection with the rural
church, the rural schools, small town
conditions, commercial life, journal-
ism and farm life, all were things that
he wrote about in a way to edify his
readers.

When I visited him on his farm
near Ann Arbor, it was an added de-
light to our correspondence to look
into his eyes and take his hand and
be lead around to the things attached
to his farm that were the work of his
hands and the development of his
ideals. I enjoyed his stories about the
various trees and the contrivances at-
tached to the buildings and the many
things which he had wrought and
were a part of his life in the country-
side.

I shall miss his letters in the
Tradesman and the inspiration of per-
sonal correspondence which was a de-
light to me. I feel like conveying to
his family, through the columns of the
Tradesman, my warmest sympathy in
the loss of one who must have engen-
dered in his home circle and among
his neighbors a spirit of leadership
which made a home in the country a
factor of usefulness and inspiration.

Chas. Garfield.

Mr. Whitney was not a great man.
He was not a great industrial leader.
He was not a fighter. He cared little
or nothing for money. He was not
very much interested in world affairs.
He did not seem to have much curi-

TRADESMAN

osity about the ultimate destiny of
civilization. He was not even espe-
cially interested in the politics of our
own country. As | recall our letters
they were never about any of these
things. We chatted about our own
little world and we discussed the peo-
ple in the world that we knew so well.
He was not cut out to be a great suc-
cess, as the world measures success
today in dollars and cents.

On the other hand, he had a very
keen mind, and his mind was espe-
cially keen in sizing up the characters
of people. How well he knew every-
one around him. But his criticisms of
these people were never malicious,
never unkind, just whimsical and hum-
orous. He had a great heart and a
wonderful capacity for friendship. He
loved his friends. His friends loved
him, and I can say truthfully that in
all the years I knew him, I never
knew anyone to say anything against
him.

 

Only about sixteen thousand banks
will survive the present situation.

This means that more than 2000
will be forced to liquidate under the
dictation of
effect are

“Conservators. who in
friendly receivers-liquid-
ators.

State control of banks has failed.

As to this President Roosevelt is
certain — thrice certain — irrevocably
certain.

Because of this final conviction the
President is perfecting definite and
constructive plans looking to a gradual
but none the less certain absorption
of the banking business of the Nation
by the national arm.

I believe this is the best thing we
can do—one kind of banks and one
only.

At this particular time neither New
York nor London dominates the fin-
ancial world, the capital of which is
Washington, where the Czar of Gold
is invincible.

Congress is in session.

The proposed recess of three weeks
has been abandoned.

Legislation has been put close to
the cafeteria
President waits.

There is no serious opposition to

system — while the

any of President Roosevelt's plans.

The 2000 banks which cannot meet
the Roosevelt requirements will pass
out of the picture quietly, but none
the less certainly.

The 16000 banks will be equipped
for business and, one by one, all must
free themselves from all affiliates and
all entangling alliances made possible
by interlocking directorates and dum-
my directors. In my opinion, no di-
rector in a bond selling or stock sell-
ing concern will be permitted to be
a director in a National bank. The
average character of both officers and
employes will be gradually elevated.

No loans will be made to purchase
stocks and bonds unless the security
schedules at twice the amount of the
loan.

While the wholesale
banks will cause much suffering and
deprivation it will very soon result in
depositors having
than ever in banks, because they will
know that every National

slaughter of

more confidence

existing

9

pal is good and will be kept good
by the Government.

\ friend in an Eastern Michigan
city who was much interested in my
discussion of Grand River as a ship
canal last fall,

I thank you for your favors of re-
cent date, enclosing clipping which
seems to carry its own answer, and
which I return herewith. I remember
writing you last summer about the
Fort Lauderdale artificial 35 foot
channel and harbor. Last winter the
United Fruit Lines were making regu-
lar stops at the port and the Cunard
Liners, making trips between New
York and Havana, did the same, but
this winter these stops were discon-
tinued by both lines, so that the future
of the port is as yet undetermined.
Much hope is entertained from the
future development of the everglades,
but that has been worked at for twen-
ty years and is still uncertain — main-
ly because the problem of controlling
the flood waters has not yet been
solved.

writes me as follows:

A Flint correspondent writes me as
follows:

Here in Flint the four large banks
are still closed, although there are the
usual rumors that three of them are
in condition to open soon. In the case
of one bank, one of the directors last
summer took over something like
$500,000 or $600,000 worth of mort-
gages; and now during the present
month, some of the directors of that
bank took over another bunch of sev-
eral hundred thousand, which it was
expected would satisfy the Govern-
ment and allow them to re-open; but
it seems that the Government now
wants something further to be done.
The Union Industrial, which is con-
trolled by the Guardiz - U nion Detroit
croup, has one bank building, which
cost $800,000 and another which cost
$1,500,000 and it seems that the exam-
iners will not allow them anything for
those buildings as an asset; probably
because the rental income is not
enough to pay expenses. As the entire
capital and surplus of those banks be-
fore recent big shrinkages was only
about $3,000,000, they are certainly in
a serious predicament. After all, these
bankers, not only in Flint, but quite
generally in towns outside of New
York city, deserve sympathy as well
as condemnation, because a large part
of their now frozen mortgage loans
were on homes and enabled people to
become home-owners. Here in Flint,
the local situation was greatly re-
lieved by the fact that the General
Motors Corporation brought in cur-
rency from outside for pay-rolls. In
any event, while present condition of
no banking facilities is inconvenient,
it is best to leave them closed until
they can surely stay open when they
again open.
resided in

A lady who formerly

Grand Rapids, but is now located in
Los Angeles, writes a member of the
Tradesman staff about the earthquake
as follows:

I have finally succeeded in getting
both feet on the ground once more
and here’s nopis we are not treated
to any more jolts as, personally, I
have had enough to last a lifetime.

Thanks for the clipping. It did in-
terest me, but you can be sure no
native would ever write anything like
that. 7 certainly have to hand it to
the Californians. It didn’t take them
long to censor the broadcasts and they
have been sending out the information
that the quake was only a third class
one and now a Mr. Durward Howes
past president of the United States
Junior Chamber of Commerce and at
one time an executive of the Los An-
geles Junior Chamber of Commerce,

(Continued on page 23)

 

10

FINANCIAL

Bank Wreckage Stays Stock Rise.
The debut of the spring
finds financial markets
somewhat better business background
and pervaded by a strong belief that
the long deflation process is moving

 

quarter

enjoying a

through its final stages.

The tendency in speculative quar-
ters to espouse the bull cause finds its
expression mainly in commodity mar-
kets and in selective buying of a few
likely to
develop-

groups in the share market
benefit such current
ments as the revival of the beer busi-

from

ness and appreciation in certain com-
modities, notably wheat and sugar.
The
good many traders to turn bullish on
stocks appears to been pre-
mature, at For the securities
markets still find their upward path
blocked by much deflation wreckage.
The final week of a month which
will live long in Wall Street memories
increasing that the
the wreckage had

spring urge felt lately by a
have

:
pest.

brought signs
clearing
been speeded up under the new Wash-
ington leadership. From present indi-

away oi

cations, rapid progress will be made
in that direction through the spring
months, leaving the outlook for the
second half of the year one of distinct
promise.

Meanwhile stocks and bonds have
drifted downward in meaningless
fashion. Speculative leadership is still
missing in the markets and there is
little likelihood that it will be forth-
coming while the Washington scenery
is shifting as rapidly as it has been
of late, and until the recovery in busi-
ness from the recent banking crisis
develops into a more pronounced up-
ward trend.

Perhaps mostly because the wish is
father to the thought of restless spec-
ulators, driven into enforced idleness
sidelines, inflation talk still
certain quarters, based
mainly on the idea that the Roosevelt
Administration will try eventually to
get the business wheels moving by
enlarging Government expenditures
on public works and in relief plans.

But for the immediate future there
has been nothing in the news from
Washington to alter the deflationary
implications of the reconstruction
program so far. In addition to the
drastic housecleaning in the banking
field undertaken immediately after the
new administration assumed power,
sweeping economies projected in
costs of running the Government, in
veterans’ relief and liquidation of
Farm Board activities and loans to
co-operatives against commodities
bear witness to the deflationary na-
ture of the Roosevelt program to
date.

Temporarily these are a check upon
whatever expansion tendencies may
be inherent in the present economic
situation, but they have been power-
ful stimulants toward that restoration
of confidence in the credit of the
Government and in the financial struc-
ture which must precede real recov-

on the
thrives in

ery.

Returning confidence since the re-
sumption of banking activities and
the advent of aggressive leadership in

MICHIGAN

Washington have been mirrored in
trade banking statistics the past week.
Electric power and automobile pro-
duction and loadings
pointed to recovery to

business activity which preceded the

railroad car
th

1e level of

banking crisis in February. The Eas-
ter

stimulus has lifted retail trade

activity. The strain of the banking
crisis upon the monetary system has
been largely eliminated and money
rates, in have eased

steadily.
While these are trends in the right

consequence,

direction, they have been ineffective
in arousing enthusiasm in the security
markets. With approximately $4,000,-
000,000 estimated to be tied up in the
closed banks

and weak spots in the

insurance field coming to the fore-
front, the bond market has suffered
from a continuous flow of institu-
tional liquidation.

Moreover, there has been constant
selling of utility securities on assump-
tion that utility companies increas-

ingly will feel pressure to adjust rates

and dividend payments to conform
with the deflation which has been
effected in other parts of the eco-
nomic structure.

Utility shares yesterday sold into
new low ground for the year and on
the Standard Statistics
utility stocks were
from the bear market
touched last June 1.

The Standard Statistics
ninety stocks at the close vesterday
stood exactly where they were March
3, before the suspension of trading
occasioned by the banking crisis. At
46.4, the index was still a point and a
half above the February low and well
above the summer bottom. Thus chart
theorists insisted the
would not be long in closing the wide

average of
not
extreme

twenty far

index of

who market
gap which was formed when the mar-
kets reopened March 15 were vindi-
cated.

A year ago the stock market was
exploring new depths for the bear
trend and the spring outlook was ex-
ceedingly gloomy.

This year it is not much better as
far as dividend actions, first quarter
earnings and actual business statistics
are concerned. Receiverships and re-
organizations are more numerous and
embrace a wider field. While most of
these may acknowledge merely con-
ditions which Wall Street already
knows exists, temporarily they cause
sporadic selling outbursts. Witness
selling which followed the move of
the Missouri Pacific to effect a reor-
ganization under the new bankruptcy
law yesterday afternoon.

On the other hand, the strong guid-
ing hand of the new administration
and what it already has accomplished
represents a great change from the
political situation which existed last
spring. The forthcoming world eco-
nomic conference, action on war debts
and growing prospect that foreign
currency stabilization will be achieved
before many months pass all are pro-
vocative of a spirit of hope which did
not flourish last spring.

Such primary commodities as cot-
ton, wheat and hogs continue to act
as if they were in the early stages of
some recovery from overdeflation

TRADESMAN

As pointed out by one
statistician, the cash re-
the farmer since

since 1929.
commodity
turn of wheat to
January 1 has increased 25 per cent.,
compared with a decline of 8 per cent.
in the same period last year.

More the

years wheat has deceived those who

than once in past two
mistook its false upward moves for
the start of a sustained recovery. This
spring, however, grain traders seem

to be more confident in taking a bull-

 

April 5, 1933

ish stand on wheat for winter esti-
mates, concerted political effort to
improve the farmer’s purchasing
power and alleviation of the farmer's
debt burden all militate against any
further deflation in prices of basic
products of the soil.

+. ___-

The problem that worries you to-
day may have been solved by a fellow
craftsman yesterday. The pooling of
knowledge is the surest step forward
to progress.

 

 

Analysis of any se-
curity furnished up-
on request.

e

J. H. Petter & Co.

Investment Bankers
343 Michigan Trust Building
Phone 4417

 

 

 

5 CD SSD) SD (:) <---> () D> () ED () GD ()

Cc. B. Kelsey,

INTELLIGENT SUPERVISION OF HOLDINGS

We sponsor no securities at any time and can therefore render unbiased
service.
GRAND RAPIDS, MICH., 11th floor Grand Rapids Trust Bldg.

SD 0 SD 0) SD 0) SD () <A () (SD () << () <--> - () - (i.

<)> 0 <a> <a

¥ West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
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services ...

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

Investments

2
8

Phone 4720

 

 

Ally Your Business

with a bank that will help you, in every way,

to take advantage of the opportunities

which you enjoy here in Grand Rapids - -

a city of diversified industries.

THE GRAND RAPIDS SAVINGS BANK
has been an essential factor in the develop-
ment of Grand Rapids for over 61 YEARS,
and its EXPERIENCED, PERSONAL
SERVICE adds much to the value of a

connection here.

COLO

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

 

 

 

April 5, 1933

Lines of Interest To Grand Rapids
Council.

(Continued from page 3)

until the world knows that he has a
good word to pass on. The salesman
is the best ad for a courteous mer-
chant that has ever been discovered.
He is always watching for a chance to
do that sort of a merchant a kindly
turn. In the end they both win.

Business is reported as very good
in Saginaw, considering that only one
bank is operating. This is conclusive
evidence that with the opening of
more banks business will be very sat-
isfactory.

Gene Crowley, son of Phil Crow-
ley, who has undergone several op-
erations recently for the correction of
a fractured leg, is showing but slight
improvement.

Ray Bentley was seen toting around
a bandaged finger the past week and
conclusions were drawn that it was
a reminder that has wife had placed
on his finger so that he would not
forget to bring something home. An
inquiring reporter learned that he suf-
fered the injury to the member while
cutting it on a razor blade which he
was carrying in his coat pocket. We
haven’t doped out what in the world
he was doing with a naked razor
blade in his pocket unless he was
intending to shave his territory closer
for business. We mildly suggest that
a holster be devised for those of you
who may intend to emulate Ray’s tac-
tics in business getting.

Clerk: “There’s a paint salesman
outside with a mustache.”

Owner: “Tell him I’ve got a mus-
tache.”

“Hey, Mike,” said one painter to
the other atop a house, “don’t come
down the ladder on the North corner,
I took it away.”

Smally Daniels has taken it unto
himself to prepare the way for strides
in economy which may be taken by
some of his brother counselors. He
has opened a bicycle store on Fulton
street, West, and is now prepared to
supply the boys with cheap but relia-
ble transportation. He insists that it
is more pleasant to sit down when
one has to walk. Mr. Daniels man-
aged the store of Jarvis & Daniels,
Market at Monroe, from 1898 to
1903. In 1903 he opened the first place
in Grand Rapids for the sale of motor
cars. He firmly believes that the bi-
cycle will stage a comeback and he
wants to be on the ground floor when
that time arrives.

Dee Carpenter is improving and is
now able to be up and around the
house. The Counselors hope he will
soon be able to be back on the job.

A report comes from Texas that
30,000 trucks have been legislated off
the highways by new laws restricting
truck loadings and hauling distance.
This is but one of the many moves the
railroads are making in an effort to
regain business which has been taken
from them by the great volume of
operating throughout the

trucks
nation.

Our fellow scribe of the Soo is an
‘optimistic chap and sees nothing but
good things ahead of us. He is only
typical of the spirit of that progres-

MICHIGAN

sive little city, the gateway of lake
commerce.

Many of the members will regret to
hear of the death of Mrs. Frank Erh-
man, wife of the proprietor of the Co-
lumbia Hotel in Kalamazoo. Mrs.
Erhman was ill but three days before
her passing. The members of Grand
Rapids Council extend their sympathy
to Mr. Erhman in his irreparable loss.

St. Joseph is stepping right up into
the ranks of the notorious. It appears
that the vocation of funeral director
might be a profitable venture in that
city. It is reported that there was one
murder, three suicides and one drown-
ing in one week.

Our friend who wants us to see
Onaway when on our way wants to
get in step with the new tempo and
get in on the New Deal, because if
he doesn’t, we tourists are going to
drive right around that hustling little
town and look for a lager sign some
place else. If Michigan won’t give the
traveling public what it wants, there
are some states that will. We all went
through years and years of good beer
and an occasional high-ball without
going to the bow-wows and we can do
it again. We can’t recall where there
was ever any dire disaster resulting
from the privilege and we believe
there are more smart people today
than yesterday and that the privilege
will not deter the progress of our na-
tion, but may give a little added im-
petus to the slowly awakening popu-
lace.

Ninety-nine of us will help the other
fellow home if he gets his eyes bigger
than his capacity. It will be just an
opportunity where we may practice,
“we are our brother’s keeper.” Fur-
thermore, the nation is getting home-
sick to hear once more those barber
shop chords and Sweet Adeline sung
as only a convivial bunch can sing
those sweet strains. We would love
to hear the stein song sung in its en-
vironment. We would appreciate the
sight of myriads of smiles instead of
frowns and sober visaged faces. We
tried an experiment and it exploded
in our hands. Let us have a change
and see what that does. We are all
prone to hurl a brick of blame at
something we are not sure is a posi-
tive target.

“Where are you going, son?”

“Going to the circus, father.”

“Where did you get the money?”

“Mother gave me a quarter for tell-
ing her that I saw you kissing the
maid.”

“Here’s a half a dollar, son. Go back
and tell her what an awful liar you

”

are.

It is apparant that some of our
hotels are bears for punishment. They
are catering to the public for a liveli-
hood, yet they fail to adjust their
rates to the present day conditions so
that they may conscientiously solicit
the business which the public is re-
luctant to give them under the pres-
ent high rates.

The traveling men of today do not
have the money to spend lavishly on
inflated room and meal rates, but must
confine themselves to a lesser ex-
pense account. Many of them who
have lost their former positions must
make a place for themselves and in so

TRADESMAN

doing must conserve their finances in
order to make ends meet. If the trav-
eler cannot. get the proper rates at a
hotel he will seek accommodations
elsewhere and take others with him.
This causes a loss to the hotels which
should and would have this business
had they awakened to the fact that
conditions have changed. Hotels must
adjust their overhead the same as any
other business has and prepare them-
selves to present rates which are fair,
equitable, and comparable to the pres-
ent costs of other commodities. Until
they have awakened to the new tempo
of American business they may expect
a further loss of patronage and the
lessening of their usefulness in the
community which they serve.

A casual observer at the meeting
Saturday evening might have noticed
a pleased expression on the face of
Past Counselor A. Bosman. As Abe
is usually good natured and wears a
smile, it might have been unnoticeable
to some that the smile he wore Sat-
urday had a touch of contagion in it.
Careful questioning brought out the
fact that he had a special invitation to
be in South Bend Thursday evening
to help knock the bung out of a bar-
rel of 3:2.

We haven’t the slightest idea why
some people have all the luck and the
rest of us are born to bloom and blush
unseen and waste our wistfulness on
the desert air.

Byron C. Stoyle, a former member
of Grand Rapids Council, passed
away last week from monoxide poi-
son. His funeral was held Saturday
morning at 10:30 at Birdsell’s funeral
parlors and interment was made at
Swanton, Ohio.

This might be an opportunity to ac-
quaint the members with the fact that
the U. C. T. insurance contract does
not pay for injury or death due to
monoxide gas poisoning. No accident
companies pay for such a claim be-
cause it is impossible to determine the
state of suicide or accidental death.

The legislative committee of Grand
Rapids Council met immediately after
the meeting Saturday evening and set
to work upon the resolution to be pre-
sented to the legislative body in Lan-
sing regarding the bill to divert the
weight tax to the welfare fund. They
did their work well and the following
comments and the resolution were the
results of their efforts.

Taking advantage of the present de-
pression, a group of disappointed of-
fice seekers are attempting to destroy
Michigan’s well organized and efficient
highway department. Pleading to the
sentimentalists, they propose to house
expensive machinery and resort to
hand labor that men, now idle, may
be employed at barely a living wage.
The one idea back of it all seems to
be a lucrative position for a select few
at the expense of the tax payer.

It is false economy in this machine
age to substitute wheelbarrows for
motor trucks, hand shovels for power
driven mastodons that handle tons of
earth at each movement of steel jaws.
There is sufficient work for scores of
men who follow after these heavy ma-
chines, shaping and refinishing or pre-
ceding them in clearing and cutting
away shrubbery, trees and roots or

 

11

blasting away rock formations. In as
much as Michigan already owns suffi-
cient road-building machinery,
lay it aside to rust and decay and re-
sort to hand labor of the ancients
when by the use of both, a hundred
times more miles of highway could
be completed with but little added
cost. The present depression has
made it possible for unscrupulous men
to capitalize on a mistaken idea at the
cost of the tax payer’s money simply
to create a soft berth for the clever
and undeserving,
seekers.

why

disappointed office

The following resolutions were
adopted by Grand Rapids Council:

Whereas — Michigan highways,
due to wise and careful expenditure of
money derived from the weight tax,
are in excellent condition for travel
at all times and under all conditions,
and,

In order to maintain
this high standard of excellence it is
quite necessary to continue to care
for gravel and surfaced roads, and

Whereas —

Whereas — Properly maintained
highways have reduced the cost per
car mile to almost one-half in the past
ten years, therefore be it

Resolved — That we are opposed to
a diversion of this tax money for any
other purpose whatsoever, believing
by so doing, costs per car mile will in-
crease immeasurably and loss of time
in travel will result, therefore be it

Resolved — That bill No. 109 now
before committee to divert the weight
tax is vicious, selfish and short-
sighted, planned and devised for the
sole purpose of furthering the inter-
ests of a few at the expense of many
under the guise of charity, therefore
be it further

Resolved — That we, members of
Grand Rapids Council No. 131, United
Commercial Travelers of America, re-
spectfully urge your honorable body
to defeat this bill and censure its
author as an obstructionist of justice
and fairness to all those who use the
highways of Michigan for either busi-
ness or pleasure.

L. L. Lozter.
John B. Olney,
Selby Miller.

The team work group held its third
meeting at the Elk’s Cafeteria Satur-
day at 12:15.

Arthur Kirkpatrick, dean of the
Grand Rapids School of Furniture
Designing, was the principle speaker.
He gave a very interesting talk on
playing cards. He discussed their ori-
gin and the meaning of the pips on
the cards and explained the differ-
ence between the American and
French face cards. He also discussed
the alphabet, the history and meaning
of each letter. This lecture was one
of a series of two which he will de-
liver before the group.

The next meeting will be held Sat-
urday, April 8, at 12:15 at the Elk’s
Cafeteria. Everyone interested in the
team work should attend these meet-
ings as much good may be derived
from them.

Buy American made goods from
your independent dealer and help to
bring back American prosperity. Be
American. Scribe.

 

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—Paul Schmidt, Lansing.

First Viae-President — Theodore J.
Bathke, Petoskey.

Second Vice-President — Randolph
Eckert, Flint.

Secretary — Herman Hanson, Grand

Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.
Directors—Holger Jorgenson, Muske-
gon: L. V. Eberhard, Grand Rapids; John
iuurie. Detroit; E 8B. Hawley, Battle
Creek; Ward Newman, Fontiac.

 

Self-Seeking Kills the Egg Laying

Goose.
Wisconsin oleo taxes have now
reached the point anyone with un-

biased vision could have foreseen from

the beginning, the point of returns so
diminished as to be an expense instead
of a profit to the state.

Total revenue during 1933 will not
be over $2,000, taxes for first quarter
being less than $400 and annual license
Obviously,
cost of administering that law will ex-
ceed receipts at that rate. It is plain
humorous to note that this new law
“appropriated $20,000 the re-
ceipts of this tax for use by the state
department of agriculture and markets

fees collected only $424.

from

in collecting taxes and fees.”

I make no plea, understand, for the

oleo manufacturers. My experience
with all of them is that they are as nar-
row minded as ever any butterman

could be, as I may tell more at length

My plea now is pre-
Was in my own grocery
and only for the right

another time.
cisely what it
store: purely
of the consumer to eat oleo without
being penalized by special taxes de-
signed altogether to produce and pro-
tect uneconomic profits on the part of
a favored industry.

If now, as seems probable, Supply
and Demand enters partnership with
halt this utterly in-
governmental process,
should all rejoice. for it is indirectly

Economics to
defensible =
in our favor in that it will tend to aid

merchants generally in their coming

fight for their own com-
mercial freedom.
Thus

kill the goose.

inevitable
greed and lack of vision again

In the present condition of beer dis-
tribution, which may be ancient his-
tory when this article appears, we see
how dangerous it ig to invite special
taxes on any part of our industry, for
in various are so
hungry for revenue that beer licenses
are proposed at a level so high that
grocers would be driven out of busi-
ness—$1,100 a year in Maryland, for
example, and similar levels in Penn-
sylvania and elsewhere.

Grocers are certain to
conditions to make them regret that
attention ever was called to any form

states legislators

experience

of occupational taxes on their indus-
try.

Again referring to Wisconsin’s milk
“+tabilization” efforts through her ag-
riculture markets department, I see
“aoreements” have been made by and
between processors and distributors of
canned milk to stop sales below some
level or other and to pay farmers not
less than other level. Maybe
these can be called gentlemen’s agree-
ments, but whether they are or not,
my opinion remains that conditions
will not be cured until Wiscon’s dairy
industry is properly deflated, through

some

MICHIGAN

the disposal of surplus cows and con-
sequent curtailment of milk supply;
but you can’t expect any officeholder,
with his eve fixed on farmer popular-
ity, to express any opinion as sound as
that. The way is too simple, straight-
forward and common sense for that.
So we shall see what we shall see.
And it appears that the real
forgotten man is the same among
farmers as among grocers. He is the
man of the great majority, the one
who carries on through thick and thin,
unaided by special efforts, accorded no
exclusive privileges. Not only that, but
the man who would be indignant if he
were offered any such particular ad-
vantages.

now

He is the man most nearly
independent in this ever more com-
pletely interdependent age of ours.
This farmer—reported, by the way,
from Kansas, in the heart of our grain
belt—is the one and
land he owns, who through in-
dustry and good management keeps
his debts and taxes paid. In all the
talk of farm debts and how they are
to be managed by this or that, it is
now discovered that this
sents 82 per cent. of all
It is further revealed that 52 per
cent. of all farmers have no mortgages
on their lands. They are just old-
fashioned enough to prefer not to be
in debt. Apparently they got out
when the getting out was good and

 

who lives on

tarms

farmer repre-
farmers.

instinctively, or some other way, they

remained out while others were getting

in.
So

YOO

there is
and

this parallel between
grocers: That all
noise, the weeping, the viewing with
alarm and stories of sob-sisters
centers around the 18 per cent. margin
operators and and the
same is true of grocers. Grocers who
know their groceries, who keep wake-
ful to developments, who run_ their
credit instead of letting their customers
run it and who are otherwise masters
of their calling, sit as
ever while those who

farmers the

the

inefficients,

pretty now as
simply do not
belong in the business raise the howls
that are so deceiving in their vocifer-
ousness,

Long have I urged grocers to get
out of their stores at times and visit
others. For it is a positive fact that
if we stay in our own places continual-
ly, we get so we do not see our short-
Believe me, such are plenti-
ful in most grocery stores. When
Findlay’s moved to a central location
and up-to-the-minute store in 1901, we
had the best there was. I have just
looked at a picture of the interior of
that store and know what I write
about. For it would not fit the en-
vironment of a backwoods village to-
Get out. Visit neighbors. Es-
pecially visit chain units.

“Voluntary chains have become de-
bating societies, whether it is better
or worse to handle private brands. The
battle of the brands will get plenty of
writes
one al-
ways, the grocer who knows character
in merchandise and establshes his own
grades—not brands—will go forward
on his way regardless.

comings.

day.

airing the next few months,”

who knows. Meanwhile, as

Same with “upping” prices to get a
profit. Able grocers never have been
price cutters. They have been more
concerned with the kind of job they

TRADESMAN

make of their business—and always
find that price is the last consideration
even if not to be neglected.

A grocer, thinking to stir up some
business, marks an absolutely stand-
ard butter, universally sold, at lc be-
low regular and puts a sign in his win-
dow. Then a chain unit across the
street goes him one better. The gro-
cer then seeks to invoke the “anti-
discrimination law’ against the chain
man. Will he get anywhere? Would
you give him a decision?

Such kindergarten tactics, so preva-
lent among the rank and file of gro-
cers, always cause me to wonder
whether any of them ever stops to
think of how he could run over his
own stock by simply glancing about
his store and thus find so many items
over which he has some control, which
are not subject to general competition,
that he could have special displays
every week and not invite retaliation.

On_ those might make
special prices or quote regular figures.
He could always put up a good talk
and inviting He would thus
build up business day after day with-
out a comeback. Well, good grocers
do that right along. The others—
rank and file, I say; but mostly rank—
have no imagination, nor initiative.
Can any plan hold such men in busi-
ness? Not achance. The sooner they
are eliminated the better. They go out
daily—no help for them and none de-
sirable.

It is this rank and file, price-
conscious, with no real knowledge of
groceries that is attracted by “vast
power’—to ‘“undersell the
other fellow.” They always miss. There
is no other answer, because business
of any kind is never built on that plan.

Paul Findlay.

-_—-_-s 27>

items he

signs.

buying

A flower dying for water cannot tell
you that it is parched and dying but
its appearance tells you. If you de-
sire it to live and blossom, you do not
long refuse its need. A man will not
tell you that he is drying up inside for
lack of a word of praise or a touch of
kindly interest, and he will not let you
know that he craves such a word and
such aA touch: You Can be sure.
though, that all men like honest praise
and genuine friendly interest, and will
be the better for it. You
will make no mistake if you give a man
a bit of praise and an evidence of com-
mon human interest and good will.

somehow

Good Old Budweiser

HECHT PRODUCE Co.

DISTRIBUTORS FOR

Anheuser Busch
Products

FOR WESTERN MICHIGAN
We are taking orders now for good old Budweiser.
order early for future delivery.

72 GRANDVILLE AVE.

Territory we are covering includes
All towns in Western Michigan from Holland to Mackinaw City

PHONE 9-3503

 

April 5, 1933

Like mercy, honest praise blesseth him
who gives and him who receives.

The problems of unemployment
must be attacked on several fronts.
Social and political science must co-
operate with industry, and industry
with these sciences. In our present
complex situation, the action of indus-
try alone or of government alone is
not enough. The full measure of co-
operation needed makes it necessary
that the different forces of our indus-
trial, social and political life be pre-
pared to sacrifice some past concepts
and prejudices. It is my conviction
that America has the ingenuity and
the courage, the resources and the
power to deal with its problems and
to find their solution.

CYhe Quick

 

 

ORDER a SUPPLY:--

/
VALLEY CiTy MILLING Co.
GRAND RAPIDS, MICH.

 

 

 

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COFFEE - PEANUT BUTTER
CATSUP - BUTTER WAFERS
TOMATO JUICE
TOMATO JUICE COCKTAIL

and other foods

 

of exceptionally fine flavor
BEECH-NUT PACKING CO., CANAJOHARIE, N.Y.

    
  
 
   
         

Good Old Budweiser

Place your

«
April 5, 1933

MEAT DEALER

 

Sales Efforts Keep Store in Peoples’
Minds.

The modern meat merchant con-
stantly studies his customers and the
people in his community in order to
best serve their requirements. Where
one plan of merchandising may suc-
ceed for a market in one city, it may
be a failure in another, and so a meat
dealer must adjust his policies of do-
ing business to meet his local prob-
lems.

Some dealers have used and con-
tinue to use certain merchandising
policies which have proven successful
in ‘their respective communities, and
which undoubtedly can be used profit-
ably ‘by butchers in other places. As
an example, Hofensperger Bros., Inc.,
operators of shops in Appleton, Nee-
nah and Menasha, Wis., have featured
time specials on Saturday, which have
met with good results.

These specials are usually offered
from 7 a. m. to 9 a. m. and from 1 p.
im to 3 p.m on Saturdays. ‘ihe
morning special may be sugar cured
sliced bacon and the afternoon special
lard at an attractive price. There is
always a limit on these offerings and
no deliveries on either of these specials.
These offerings have proven helpful in
getting people into the stores during
hours which would ordinarily not be as
heavy as Saturday rush hours and have
resulted in spreading the day’s busi-
ness so that better service can be ren-
dered patrons all during the day.

The practice of time specials on
Saturdays has been followed by Hop-
fensberger Bros. in all three cities in
which they have shops with good suc-
cess.

Although the stores offer a delivery
service on all their other purchases,
the policy of not delivering on time
specials has resulted in bringing peo-
ple into the store, who in turn can per-
haps be sold more and served better
than if a patron were to telephone her
order. Sight is a big factor in mer-
chandising and the woman who comes
into one of the stores to purchase
either of the specials will invariably
see something else which she wants
and consequently there is more than
just the one purchase made.

This concern has also found the
blackboard successful in listing daily
specials. Figures can be written in a
large and legible manner so that they
are readily readable and it is easy to
change items from day to day.

The Stop to Shop Food Market on
Milwaukee’s North side has also used
a blackboard for listing daily specials
with good success. This market is lo-
cated ona street car line and the large
board is affxed to the side of the store
with a light above it. In this manner
it is possible for people riding on the
street car or in an automobile to read
the specials offered without much dif-
ficulty. As long as the shop is open
in the evening the board is lighted and
serves as an excellent advertising
medium.

Eaton’s, operators of five food shops
in Fond du Lac, all of which handle
meats, have sought to gain the con-
fidence and good-will of the house-
wife through the children. Special in-

MICHIGAN

centives are offered children to come
to Eaton’s markets. For example, dur-
ing one week the shops offered the
kiddies a bone for their dog. The con-
cern operated by Harry F. Eaton has
been in business in Fond du Lac over
twenty years and has shown an in-
crease both in gross sales and net
profits during this period for each year.
Continued advertising is given by Mr.
Eaton as one of the reasons for the
success of his shops.

Two to four column newspaper ad-
vertisements, a full page deep, are
used on Mondays and Fridays and the
policy of having its patrons teach the
children to shop through special in-
centives has not only created good-
will among the patrons, but also has
stimulated a desire on the part of the
housewife to send her kiddies to
Eaton’s, where she knows they will re-
ceive the proper type of service and
attention.

For the market man who is alive to
the wants of his patrons and prospec-
tive patrons, there are numerous little
ideas along the lines outlined which
will assist him in building up his busi-
They need not be expensive

rather
dealer’s

ness.
merchandising policies, but
plans which keep the meat

shop constantly before the public.

—_—_—_ + -____
Woman Customer Who Knows Her
Own Mind.

This is a true report of an occur-
rence in a Los Angeles grocery store.
It will interest grocers. It shows what
at least one customer thinks of “com-
bination deals” and if one, it is likely
that many others have similar opinions
of such offers of bait to make sales.
The customer, a woman, in appear-
ance a capable, clear-thinking, ener-
getic housewife, had called for a pack-
When the clerk placed
the coffee on the counter, he set down
beside it another package, and glanc-
ing expectantly at the customer, waited
for her to say what next she wanted.
Instead, she
package, demanding:

“What is this?”

The clerk smilingly informed her it
was a gift, something added without
cost to her, in combination with her
purchase.

“But I didn’t call for that,” she said.

el know,
clerk. ‘When you purchase one ar-
ticle we give you this other in ad-
dition.”

“Well, there must be something the
matter with it or with the coffee, if you
have to give one to sell the other;
I shan’t take either,” said the woman
turning to go out.

age of coffee.

picked up the second

madam,’ answered the

At this point the store owner, who
had been standing near and overheard,
spoke to the customer, explaining the
“combination deal,” much as the clerk
had done, and for his pains received a
kindly but pointed talk, which, he later
owned was one of the soundest argu-
ments on business and economics he
had ever heard.

“I have no wish to attempt to tell
you, Mr. Groceryman,” she said, “how
to run your business. The law, un-
fortunately, permits you to do quite as
you please. But this I will say, that
you, and others that do as you are do-
ing, are making every day a greater
hardship to the thousands of un-

TRADESMAN

employed in our city, and adding bur-
den on the taxpayers, who must in
some way provide food and shelter for
those denied the chance to work and
earn for themselves. You may believe
that by such deals as this you reduce
You do not. You
foundation of

the cost of living.
destroy the decent
American living. You make business
unprofitable, which forces down prices
for the things produced on farms and
in factories, causing further loss and
cut of wages with still further reduc-
No doubt
you are hoping for an end to the de-
pression and return of better times.
There will be no end to the depression

tion of purchasing power.

if business continues as you conduct
yours. For me, when I buy an article
I want my money’s worth in the qual-
ity of that article. I can’t believe that
I get my money’s worth when the
storekeeper feels he has to make me a
gift of something else to make up for
the thing I offer to buy. I am going
to buy where I can feel I am getting
what I call for and am willing to pay
for, and where the storekeeper knows
that he must sell at a reasonable profit
to live.’—Southern California Grocers’
Journal,
—_—___ > + <-__

Grocery Tonnage Rise Continues.

Continuing the steady upward trend
which started in mid-December, ton-
nage sales of grocery products are
now well ahead of estimates for the
first quarter, executives of leading
grocery manufacturing companies
report. Sales for last month were 5 to
7 per cent. above February totals, and
slightly larger than the sales total for
March, 1932. If the current trend con-
tinues through the remainder of the
year, the industry will recover the 10
to 15 per cent. loss in tonnage ex-
perienced last year.

a a a a
Winter Visitors in Florida Heading
Northward.
Sebring, Florida, March 1.

With the advent of April and sure
spring in the latitudes. of
southern Florida the exodus of the
winter visitors is becoming daily more

enough

active. Nearly all of the large hotels
close with the beginning of April and
with this action Northern bound ex-
cursions set out and many motorcades
begin to crowd the highways. Having
lived some three score years in the
environment of the fruit belt of Mich-
igan I can curb my strong desires for
reuniting with
when I recall the experiences of wit-

family and_ friends,
nessing winter lingering long on the
lap of spring, after good old Lake
Michigan had absorbed the cold of the
West wind, with the effect of temper-
ing both winter and summer and a

 

13

late spring and autumn in between.
The past winter has been the most
enjoyable in weather conditions we
have experienced in our several south-
December 27, the
date of our arrival, up until April,

ern visits. From
there has been only one day when the
sun has failed to shine and never have
more beautiful or
in greater abundance, nor has ever

the flowers been

before been the melody of the birds
in greater volume and harmony. New
foliage has now largely succeeded the
old in citrus groves and on forest
trees and the highways are fragrant
with the odor of the orange and grape-
fruit blossoms and on the trees is the
mature fruit, the partly grown and
the blossoms which promise the com-
in® crop.

So abundant is the fruit now on the
trees that a “picking holiday” has been
declared, similar to the bank recess.
The one is the opposite of the other,
however — too much fruit in the one
case and not enough money in the
other. The financial situation 1s con-
stantly bettering in the South, with
banks opening daily, and we read simi-
lar reports from the North.

Harry M. Royal.
ee

The experience of the last decade,
including years of so-called prosperity
and very real adversity, does not teach

any important new lessons. It merely
teaches the same lessons that experi-
ence had taught in this and every other
civilized country ever since the indus-
trial era began. Increased wealth and
incomes are produced by the exertions
of the people
paternalism in government.—Railway

themselves, not by

Age.

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

Pp
RODUCT OF GENERAL moro

   

      

 

 

WITH
FAMOUS
COLD
CONTROL
AND
HYDRATOR

 

 

 

 

All
Models
en Display
at
Showreom

 

 

 

 

 

F. C. MATTHEWS & CO.

70 No. Division Ave. Phone 9324

 

 

 

 

 

 

GRAND RAPIDS

 

Demand Increasing for

MICHIGAN APPLES

WITH FLAVOR
We have the best assortment of Varieties in Michigan—
Cleaned. Polished and regraded by Modern Electrical Equip-
ment before leaving our Warehouse — Wholesale only.
Wolverine Dealers, send us your orders.

KENT STORAGE COMPANY

MICHIGAN

 

 

 

 

 

 

 

 

 

14

HARDWARE

Hardware Association.
J. Dillon, Detroit.
Henry A. Schantz,

Michigan Retail
President—Wm.
Vice-President —

Grand Rapids.
Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.
Field Secretary — L. S. Swinehart,

Lansing.

Pushing the Sale of Gas Ranges and
Heaters.

Spring is a good time to push the
sale of gas ranges and heaters. It is
the season of moving for tenants;
changes in the ownership of property
are frequent; and the tendency of
movers is to argue:

“Now that we have to tear up every-
thing anyway, we may as well put in
a new stove.” :

With the approach of
weather, the need is felt for a range
that does not overheat the kitchen.
The adjustable gas range meets that
demand. And the gas heater is ideal
for the in-between period when a win-
ter fire makes the house too hot and
no fire at all leaves it too cold.

On spring a Western hardware
dealer was struck with the fact that at
least half of the heads of families who
could ‘be classified as regular cus-
tomers were without gas ranges.

He had no list of these people, so
he set about getting one. So he sys-
tematically questioned every customer
who came into the store, “Have you
a gas range at home, Mr. Blank?” If
the answer was in the negative the
dealer would add, “You will need one
this spring. In a few weeks’ time I'd
like you to look at our stock.”

There the matter would drop; except
that the dealer noted the prospect’s
name and address.

Toward the end of March, this deal-
er had upwards of a hundred names on
his list of people financially able to
afford gas ranges of some sort. He
sent out a personal letter to each pros-
pect, the text being somewhat as fol-

warmer

lows:
Dear Sir:

Some time ago we suggested that, as
you would likely be buying a gas range
this spring, we would like you to look
over our stock.

We have now received our first
spring consignment and are in a posi-
tion to show you a complete line of
gas ranges and heaters at all prices.

The next time you call, we would
appreciate your giving us a few min-
utes to look over this line.

A gas range is a splendid invest-
ment, aS we are prepared to demon-
strate.

Yours very truly,
Brown Hardware Company.

This letter is by no means perfect.
Yet in a number of instances it brought
an immediate response. Some of the
prospects came in to look over the gas
stoves, and a few sales resulted. Most
of the prospects gave no sign.

But the dealer was not through. A
prospect might come in on other busi-
ness. By the way, Mr. Blank, you got

my letter?” the dealer would remark,

as he wrapped a parcel or made
change. “Could you spare a few
minutes now to look at those gas

stoves?” The majority of those thus
accosted took the few minutes to
look over the stock. The dealer had,

 

MICHIGAN

meanwhile, mastered his arguments
and sales points; so that he was ac-
tually able to present a very effective
case inside a few minutes.

Some sales were made at this stage.
Some prospects did not buy at the mo-

ment but came back later. Some who
did not come into the store at all
were reached by telephone. With

others, the contact was established by
outside work—a personal call from the
dealer himself or one of his sales
people. In all, between one-fourth and
one-third of the prospects were
brought to the purchasing point.

In conjunction with this campaign,
window display was used; and every
Friday a fair-sized advertisement was
run in the local paper featuring gas
stoves.

In selling, it is more important for
the salesman to understand a gas stove
than it is to understand an ordinary
coal or wood stove. Most people
know pretty well how to handle a coal
range; but the handling of the gas
range, though it involves far less labor,
is a more technical matter. Once un-
derstood, it is perfectly simple; but to
create satisfaction, the dealer must be
prepared to give not merely ample
preliminary instruction but a depend-
able follow-up service.

A good system used by many deal-
ers is after installing the range or
heater in the home to give a demon-
stration showing just how everything
is operated. Having explained every-
thing clearly, the salesman leaves with
the parting injunction to the purchaser
to telephone if any trouble develops.

One dealer who had not considered
the matter of systematic servicing
found that purchasers of gas ranges
were constantly telephoning for a man
to “come up and fix the range” vary-
ing this with demands for their money
back. “The most trivial thing,” he
said, ‘“‘would result in a call.”

He adopted a policy then of giving
a thorough-going demonstration every
time a range was installed. This took
time; but it reduced by about 85 per
cent. the “trouble calls” afterward. In
addition to this enormous time-saving,
the instruction service given resulted
in customers being thoroughly satis-
fied. Intending purchasers knew from
the experience of their friends and
neighbors that people who bought gas
ranges from this particular dealer
would get the most complete and satis-
factory instruction and follow-up ser-
vice it was possible to give.

One dealer makes a practice of fol-
lowing up with a call about a month
after the gas stove is installed. While
most of the purchasers are found to
be getting thorough satisfaction, this
late follow-up uncovers small difficul-
ties that purchasers have not thought
it worth while to report. “Why, I
thought that was the way this make of
range always worked,’ was the sur-
prised explanation of one purchaser
who-found as a result of the dealer’s
more detailed instruction that a lot of
labor and annoyance could be saved.

Attention to these little items helps
to build good will and better business.

Victor Lauriston.
——_+~+.—____

Precedent suggests this depression

should be about over.

TRADESMAN

Proceedings of the Grand Rapids
Bankruptcy Court.

In the Matter of Century Boat Co., a cor-
poration, Bankrupt No. 4844, final meeting of
creditors was held March 8, 1933, Trustee
present and represented by Belcher & Hamlin
and Hilding & Baker, Attorneys. Bankrupt
present by Ard E. Richardson. Trustee's final
report and account approved and allowed.
Claims considered, ruled upon and adjusted.
Bill of attorneys for bankrupt reduced and
allowed. Bills of attorneys for petitioning cred-
itors and for trustee reduced and allowed. Re-
port of State Court Receiver approved and
allowed. Trustee’s rights in patents and trade
marks sold at auction. Made order for pay-
ment of administration expenses, preferred
claims and first and final dividend to credi-
tors of 3.4%. No objection to bankrupt’s dis-
charge. Meeting adjourned without date and
files will be returned to District Court in due
course.

In the Matter of Herman Stern, Individ-
ually and doing business as Stern Company,
Bankrupt No. 4945, final meeting of creditors
was held February 23, 1933. Trustee present;
bankrupt represented by Harry D. Jewell, At-
torney. Certain creditors present by Richard
C. Annis, Wicks, Fuller & Starr, and William
A. Mulhern, Attorneys. Claims considered,
ruled upon and adjusted. Trustee’s final report
and account approved and allowed. Bills of
attorneys for bankrupt and for trustee ap-
proved and allowed. Made order for payment
of administration expenses, preferred claims
and first and final dividend of 3.46%. No ob-
jection to bankrupt’s discharge. Meeting ad-
journed without date; files will be returned
to District Court.

Mar. 28. We have today received the Sched-
ules, Reference and Adjudication in the matter
of Walter H. Brooks, Bankrupt No. 5170. The
Bankrupt is a resident of Grand Rapids, Mich-
igan, and his occupation is that of an exam-
iner and accountant. The Schedule shows
assets of $7.00 of which the full amount is
claimed as exempt, with liabilities of $2872.98.
The Court has written for funds and upon re-
ceipt of same the first meeting of creditors
will be called and note of same made herein.
The list of creditors are as follows:
Associated Investement Co., G. R..-...... $126.00
Household Finance Corp., G. R

  
 
  

 

Old Kent Bank: G Ro > 6100
Breen & Halliday Fuel Co., G. R.......... 60.00
Dr. Louis Barth Estate, G. R....... 90.00
East G. R. State Bank, G, R.... 190.00
Geo, ER Lane, G: B. 13.40
A. Noble, Holland 35.00
Morris P. Steenman, G. R... .. 404.73
A. 2 Swam, G. Ro 54.00
Widdecomb Furn. Co., G. R.. .- 165.00
Witters Aipter Co. G Rico oo 106.00
Morris P. Steenman & West Mich.

Realty (co., G Ro 1200.00
Chas. Trankla & Co., G. R. 5) 085
Ben West Pstate, G. Ro 30.00

Wurzburg’s Department Store, G. R..... 27.00

Mar. 28. We have today received the Ad-
judication and Reference in the matter of Karl
J. Heinzelman, Bankrupt No. 5168. The
schedules have been ordered filed as this is an
involuntary case, and upon receipt of same
the first meeting of creditors will be called
and note of same made herein.

In the Matter of Martin E. Adamson, Bank-

rupt No. 5126. The first meeting of creditors
has been called for April 26, 1933, at 2 P. M.
Eastern time.
_In the Matter of Carl Skinner, Bankrupt
No. 5134. The first meeting of creditors has
been called for April 10, 1933, at 2 P. M.
Eastern time.

In the Matter of Miller-Erhardt Clothes
Shop, Bankrupt No. 5169. The first meeting
of creditors has been called for April 10, 1933,
at 11 A. M. Eastern time.

In the Matter of Norman Fremont Miller,
Bankrupt No. 5161. The first meeting of
creditors has been called for April 10, 1933,
at 10 A. M. Eastern time.

In the Matter of Fred G, Miller, Bankrupt
No. 5150. The first meeting of creditors has
been called for April 10, 1933, at 10 A. M.
Eastern time.

In the Matter of Loyd L. Lake, Bankrupt
No. 5160. The first meeting of creditors has
been called for April 10, 1933, at 10 A. M.
Eastern time.

In the Matter of Carl F. Skinner, doing
business as Carl F. Skinner & Sons, Bank-
rupt No. 5027, final meeting of creditors was
held March 7, 1933. Trustee only present.
Trustee’s report approved and allowed. Bal-
ance accounts receivable sold at auction. Cer-
tain real estate abandoned as worthless and
burdensome. Bill of attorney for petitioning
creditors considered and allowed, subject to
deduction for lack of funds. Made order for
payment of administration expenses as far as
funds on hand would permit; no dividends for
creditors. No objection to bankrupt’s dis-
charge. Meeting adjourned without date and
files will be returned to U. S. District Court.

Mar. 28. We have today received the Sched-
ules, Reference and Adjudication in the Mat-
ter of Frederick Hochstetler, Bankrupt No.
5172. The bankrupt is a resident of Constan-
tine, Michigan, and his occupation is that of
a farmer. The Schedule shows assets of
$1489.00 of which the full amount is claimed
as exempt, with liabilities of $3384.10. The
court has written for funds and upon receipt
of same the first meeting of creditors will be
called and note of same made herein.

Mar. 29. We have today received the Sched-
ules, Reference and Adjudication in the matter
of Richard M. Fruin, Bankrupt No. 5173. The
Bankrupt is a resident of Bellevue, Michigan,
and his occupation is that of a retail butcher
with stores at Bellevue, Michigan, and Battle
Creek, Michigan. The Schedule shows assets
of $11,531.29 of which $8227.50 is claimed as
exempt, with liabilities of $11,343.66. The first
meeting of creditors will be called and note of
— made herein. The list of creditors are as
ollows:

 

April 5, 1933

City of Battle Creek, Mich., taxes........ $ 40.3¢

   
  

County Treasurer, Hastings, Mich......... 36.53
Village of Bellevue, Mich... 707)
County Treasurer, Charlotte, Mich . 108.64
Walter Frain, Bellevue --—.............. ee 8H
Consumers Power Co., Battle Creek... 889.00
U. S. Slicing Machine Co.,

Par OTe. LRG 25.00
Consumers Power Co., Battle Creek... 19.96
Cortright Paper Co., Battle Creek........ 19.29

Detroit Packing Co., Detroit, Mich....... 180.02

  
 
    

Peter Eckrich & Sons, Kalamazoo.......... 59.90
G. H. Hammond Co., Chicago-..... 135.02
Swit & Co., Chicago = | St 54
Star Paper Go., Kalamazoo 2. 13.93
Vette & Zuncker Co., Inc.,

Chicaso: 3s 20.16
Wilson & Co., Chicago 1235
Boot & Co. G RK. 2 3.91
Bellevue Cooperative Eleve. 34.16
Pittsburgh Erie Saw Co., Pittsburgh... 9.40
Latta & Sharkey, Bellevue__._.__.-__.____- 14.82
F. A. Brown, Bellevue, Mich.. = 34,72
Peoples State Bank, Bellevue......... 6632.70

A. G. and Marion Fruin, Bellevue... 1500.00
City National Bank & Trust Co.,

Battie Creek, Mich. 300.00
Battle Creek Citizens Loan & Inv.

Co., Battle Creek 2. 220.00

  
 
 
 

Dr P. Esnden, Bellevue__.___ - 14.08
Fred S. Sterling, Battle Creek... . 445.00
Jennie B. Vaughan, Lansing-..--........... 150.00

unknown

Jennie B. Vaughan, Lansing...
Peoples State Bank, Bellevue... a
Peoples State Bank, Bellevue-................ 256.00
Battle Creek Citizens Loan & Inv.

Co; Battle Creek 38.40

Mar. 29. We have today received the Sched-
lues, Reference and Adjudication in the matter
of Richard P. Early, Jr., Bankrupt No. 5174.
The Bankrupt is a resident of Kalamazoo,
Mich., and his occupation is that of a labor-
er. The Schedule shows assets of $497.00 of
which $350.00 is claimed as exempt, with lia-
bilities of $3811.25. The court has written for
funds and upon receipt of same the first meet-
ing of creditors will be called and note of
same made herein.

In the Matter of Elijasz Albert Wolosiecki,
Anthony Wolosiecki and Stephen Wolosiecki,
trading as Reliable Market, Bankrupt No.
5155, first meeting of creditors was_ held
March 23, 1933. Two partners of bankrupt
firm present in person and represented by
Francis L. Williams, Attorney. Claims proved
and allowed, Fred G. Timmer, Grand Rapids,
Michigan, trustee; bond $100. Anthony Wolo-
siecki and Stephen Wolosiecki, two partners
of bankrupt firm, sworn and examined without
a reporter. Meeting adjourned without date.

In the Matter of Edward A. Smaglinski,
doing business as the West Side Clothes Shop,
Bankrupt No. 5154, first meeting of creditors
was held March 23, 1933. Bankrupt present
and represented by Glocheski & Glocheski,
Attorneys. Claims proved and allowed. Bank-
rupt sworn and examined without reporter.
Fred G. Timmer, Grand Rapids, Michigan,
Trustee; bond $100. Meeting adjourned with-
out date. :

In the Matter of Cornelius J. Kole, Indi-
vidually and as surviving partner of Holleman-
Kole Auto Company, Bankrupt No. 5147, first
meeting of creditors was held March 24, 1933.
Bankrupt present and represented by Cor-
nelius Hoffius, Atty. Certain creditors present
in person and represented by Linsey, Shivel
& Phelps, Hilding & Baker, and Boltwood &
Boltwood, Attorneys. Claims were considered
and allowed or referred to trustee. Fred G
Timmer, Grand Rapids, Michigan, trustee;
bond $300.00. Bankrupt sworn and examined
before reporter. Meeting adjourned without
date.

In the Matter of Warren A. Graves, Bank-
rupt No. 4943, final meeting of creditors was
held February 23, 1933. Trustee and his attor-
neys present; bankrupt present in person.
Trustee’s final report and account approved
and allowed. Ciaims proved and allowed. Bills
of attorneys for trustee approved and allowed.
Attorneys for bankrupt directed to refund $100
over payment on their bill. Balance of ac-
counts receivable, depositors certificate and
shares of stock in First National Bank of
Manistee sold at auction. Order made for
payment of administration expenses, supple-
mental first dividend of 10% and final divi-
dend of 29% to creditors. No objection to
bankrupt’s discharge. Meeting adjourned with-
out date. Case will be closed and files re-
turned to U. S. District Court.

In the Matter of William Miller Hardware
Co. Inc., Bankrupt No. 5156. The first meet-
ing of creditors has been called for April 18,
1933, at 2 P. M. Eastern time.

In the Matter of Frederick Hochstetler,
Bankrupt No. 5172. The first meeting of cred-
itors has been called for April 18, 1933, at
11 A. M. Eastern time.

In the Matter of Henry Jenner, Bankrupt
No. 5157. The first meeting of creditors has
been called for April 18, 1933, at 10 A. M.
Eastern time. :

In the Matter of Richard M. Fruin, Bank-
rupt No. 5173. The first meeting of creditors
has been called for April 17, 1933, at 2 P. M.
Eastern time. :

In the Matter of Karl J. MHeinzelman,
Bankrupt No. 5168. The first meeting of cred-
itors has been called for April 17, 1933, at
10 A. M. Eastern time.

—_+++
Margarine Can Now Be Packed in Tin

Oleomargarine may now be packed
in tin and other types of wooden and
paper packages, not previously legal,
as the result of a law signed by Presi-
dent Hoover before quitting office. The
act stipulates that not less than ten
pounds of oleomargarine may be pack-
ed in a container by the manufacturer.

 

 

April 5, 1933

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. C. Pratt, Grand Rapids.
First Vice-President—Thomas P. Pit-

kethly, Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor.

Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Basement Orders Show Increases.

Orders for basement goods have
been received in large volume during
the week, reflecting the active retail
turnover of the last week in this mer-
chandise. Ready-to-wear, shoes, home
wares and furnishings, undergarments,
leather goods and boys’ and men’s
clothing have been particularly active.
Basement executives in the market ex-
pressed the view that pre-Easter con-
sumer buying will reach large totals
beginning with this week. They re-
ported that in some lines a distinct
effort is being put forth to standardize
on certain price items and are now
“seeing what can be put into an item
rather than what can be taken out to
meet a price.”

a
Prepare Fall Stationery Lines.

Disappointed by the showing made
for the Spring season stationery manu-
facturers have started work on their
Fall and Christmas lines with a view to
booking orders late next month. More
attention to the contents of packages
will be given by the trade in the new
season. In some quarters it is held the
demand for stationery was adversely
affected by the fact that too much at-
tention was paid by some producers to
creating elaborate containers and too
little consideration given to the writing
paper itself. In the Fall and holiday
lines an attempt is being made to over-
come this condition by improving the
quality of the paper in all packages
retailing at $1 or less.

> >

Sales of Electric Mixers Ahead.
“* Special promotional activities car-
ried on co-operatively by producers
and distributors in the electrical ap-
pliance industry have increased the
sale of electrical mixers so far this
month by more than 30 per cent. above
the February level. The mixers, which
come equipped with special parts for
extracting fruit juices, are retailing at
prices ranging from $8 up to $20. Al-
though demand for the mixers has
been stimulated to the point where
sales are well above expectations, pro-
ducers complain that price cutting has
interfered with the success of the cam-
paign.

—
Plaids For Men’s Shorts.

Leading underwear mills are watch-
ing the development of the plaid vogue
in men’s furnishings and expect to
bring out some patterns of this type in
shorts for selling later in the season.
They have been introduced in a few
higher-price goods, but as yet have
not been extended to the volume field.
Mills report that a fairly good busi-
ness is being placed on Spring goods,
principally shirts and shorts. One im-
portant mill cannot make deliveries
until May on a few styles.

—— +2
Dress Group Plans Progressing.
Plans for a new trade association in
the dress field are beginning to take
more definite shape. Efforts are being
put forth to crystalize sentiment ‘n the

MICHIGAN

various price line groups so that an
organization, devoted entirely to trade
questions and representing the entire
industry, can be formed. It is under-
stood that credit work will not be part
of the new group’s functions, Par-
ticular stress is being placed on the
man who can weld the groups into the
powerful association desired and re-
ports indicated a man of National
prominence has been approached.

+
New Blanket Lines Priced.

Buyers received an indication of
what prices on 1933 blankets will be
yesterday, when the Pepperell Manu-
facturing Co., and the Nashua Manu-
facturing Co., officially made quota-
tions on new lines. Pepperell’s wool
and part wool numbers are practically
unchanged, while Nashua cotton styles
are slightly lower. The Pepperell all-
wool styles were priced on a basis of
$3.40 a pair for the four pound 66 by
80 numbers, with the 4% pound 70 by
80 at $3.8214 a pair and the 5 pound
72 by 84 at $4.25. Nashwa’s all-cotton
66 by 76 Sunset is quoted at 70 cents
and Snowden, same size, at 63 cents.

——_>+>___

Handbag Volume Shows Increase.

Buying of handbags for retail pro-
motional events has been active, with
the volume of wholesale orders in-
creased during the week by heavier
purchases of regular lines for pre-
Easter selling. Most of the buying has
centered on lines to retail from $2.95
and lower, with many of the promo-
tions featuring types to sell below $1.
Leather, imitation leather and fabric
styles are being bought, with in-
creased emphasis expected on fabric
bags as the season advances. Mono-
gram effects continued to be stressed.
The new blues, browns and white and
black led in the shades sought.

——_++~>
Active Enquiry on Stein Sets.

Rush calls for steins and stein sets,
which consist of a jug and four to six
steins, furnishes the pottery industry
with its greatest activity in months.
Producers assert, however, that only a
small percentage of the enquiries re-
ceived from buyers result in actual or-
ders. Differences over prices, uncer-
tainty as to the proper sizes and ques-
tions of delivery have all interfered
with the placing of orders. Most of
the actual business involved stein sets
for consumer sale. The sets most
wanted retail around $2.

———_>-->___
Brisk Pick-Up in Glove Call.

A brisk pick-up in the call for gloves
has developed, with navy and gray
continuing in scant supply in kid mer-
chandise. Stores are now sending in
requests for other shades, particularly
beige, eggshell and white. With the
advance of the season, the demand for
fabric gloves thas increased. In the
popular price ranges, applique types
are wanted. Plain tailored, hand-
sewn and hand-crocheted styles lead in
the better merchandise. Gauntlet or
slip-on styles are in most request.

——__>+»___

Sharp Drop in Dinner Set Sales.

Confronted with a total lack of in-
terest in any but the cheapest lines of
dinnerware, domestic manufacturers
of dinner sets say that sales in the
last four weeks touched the lowest
dollar totals in more than twenty
years. Except in a few cases where

TRADESMAN

stores made special features of china-
ware at prices ranging from around
$3 to $11 for sets of thirty-two to
sixty-one pieces, retailers have had in-
different success recently in moving
merchandise. The situation is reflect-
ed in a general lack of reorders for
either domestic or imported dinner
sets.

a oe ano

Features Thirteen Summer Hues.

Nacre beige and nacre blue lead the
group of thirteen Summer colors as
issued by the Textile Color Card
Association. These hues are of the
soft, dull variety. They are followed
by wheat beige and Bali blue, which
are lighter in tone. Parfait pink and
sun yellow are also outstanding.
Among the bright hues featured are
chili red, blarney green, camellis red
blue. The yellow
range is also represented by laqueur
yellow and the pink tones by apri-
cot pink. Skymist is a neutral shade.

and robin’s-egg

——>+~2___

Back Better Artificial Flowers.

Manufacturers and importers of ar-
tificial flowers will make an effort to
maintain consumer interest in medium
and higher price products in the com-
ing Fall season, according to trade
reports. Domestic producers will put
special sales emphasis on better goods
in soliciting early Fall orders. Later,
they plan to supplement such efforts

15

by featuring flowers priced at 25 cents
and up in special retail store displays.
Importers also are anxious to avoid
any trading down on foreign goods
and many plan to confine imports to
merchandise retailing above 15 cents.

—_——__.- > ___

To Withdraw Underwear Frices.
Prices on all types of cotton-ribbed
heavyweight underwear are expected
to be withdrawn by leading Southern
mills. This withdrawal is in line with
plans made when Fall quotations
were named the middle of last month.
The move is aimed to protect mills
against any sharp advance in com-
modities or any taxes which may be
imposed upon the raw product
through Federal legislation. One im-
portant mill withdrew several of its
styles from sales last week because
of the large
booked, but no other such instances

volume of business

have been reported.

——_—__+ -.___-
Easily Explained.

Jones: Say, that’s a wonderful fol-
low-up system you have there for col-
lections. Where did you come across
it?

Brown: I just saved the letters my
boy sent me while at college and
adapted them to my business.
—_++.>—____-
France, war-debt

Time welsher,

toed the. line.

 

Jobber and Retailer
have one common
cause

 

 

If each performs his part as he
should, we can hold our own
against any competition.

If we are not co-operating as you
think we should, tell us.

 

GRAND RAPIDS

 

. W. Mills Paper Co.

204-206 Ellsworth?Ave.
1 Block South and 1 Block West of Union Station

MICHIGAN

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

GRAND RA,PI

dps, MI

C HI

G AN

 

 

 

16

MICHIGAN

TRADESMAN

April 5, 1933

 

HOTEL DEPARTMENT

Everlasting Difficulty in Dealing
With the Farmer.
Los Angeles, April 1—There is still

 

prevalent that interesting topic of
conversation: “Where were you when
the earthquake struck and how did
you react to it?” Few are there who
can go through such an experience as
that encountered recently without
showing fear, but there are a certain
few who are inclined to make a fad
of such fear and they do their utmost
to unbalance everybody else. It
amounts almost to a crime. Of course,
the unperturbed have no right to jeer
at the more sensitive and there are
some who would face a tremor with-
out a quiver who, at the approach ot
the dentist, for instance, would pro-
duce a spasm. But it is all over with
now and one hears little of it these
days. Compton,
which were hardest hit, today show
little evidence of the great catastro-
phe and with true Southern California
enterprise its citizens are building bet-

Long Beach and

ter than ever.

Real estate promoters and a few
followers who do not appreciate the
enormity of the proposed sacrilege
are busily ballyhooing in their efforts
to secure the erection of an unsightly
viaduct across Westlake Park, the
most beautiful institution of its kind
in the whole world, claiming such a
move is necessary to facilitate traffic.
But they have got to arise earlier in
the morning than they are accustomed
to to convince me that diverting and
consolidating traffic in the urban sec-
tion and unloading it at an already
overtaxed corner down town is a good
job. It looks to me like a sop to the
building contractors and Los Angeles
is already suffering keenly from such
inroads.

“Uncle” Louie Winternitz, at his
San Diego home, is busily engaged
in gathering signatures on his Scot-
tish Rite and other credentials, al-
ready having secured over 100 33d
degree brothers, which is claimed by
the faithful to be some. He still con-
tinues to be a go-getter.

Just now the union thugs in Los
Angeles are expending their efforts in
compelling the dry cleaning establish-
ments to advance their charges in
order that the walking delegates may
come for a “divvy” of the proceeds.
Los Angeles, which is regarded as an
open shop metropolis, will not take
kindly to this type of enterprise. It
is undertaken periodically, in con-
junction with the attempt to compel
the barbers to drive away their pa-
trons by making service charges
which are unjustifiable. It will con-
tinue for a very few weeks at the
most and then there will be a scram-
ble to cut prices again. The public
generally are becoming familiar with
these tactics and the “weak sisters”
will suffer thereby.

I surely am in sympathy with
President Roosevelt in his effort to
do something for the farmer. He has
made a good start, and from our

knowledge of his other recent accom-
plishments, will not lumber up the
government payroll or clutter up the
works with a lot of useless commis-
sions. The farmers have very little to
expect from the scheming politicians
who periodically do their spell-bind-
ing stunts in order to win an election,
following this procedure by mailing
copies of the Congressional Record,
which do not mean anything, together
with patent office reports, and then
falling asleep at the switch when any
remedial legislation is attempted. The
very men who cannot help the far-
mer are the very ones who have been
promising to do it for more than 150
years, and all over the world, for that
matter, for thousands of years. Farm-
ing is one of the hardest production
jobs on earth. It has more unknown
factors than any other industry. It
calls for more skill and considerably
more patience than a hundred other
lines of work. To be quite frank on
the subject, a goodly percentage of
unsuccessful farmers are those who
have not the skill or the patience or
the aptitude necessary for food pro-
duction. There are some rich farmers,
but they are those who have applied
science, not politics, to their jobs. No
farmer ever bettered himself a penny
by marking a ballot. The man who
made it possible for the farmers to
make a good living is the scientist
and I am in hopes that President
Roosevelt, who honestly wishes to do
something for this class, in preparing
his program, will call into service
such individuals and not lean too
heavily on the contingent known as
“telephone” agriculturists.

Too frequently we read of some in-
dividual who has outlawed society by
defrauding the
bogus check, or, at least, one which is

hotel man with a

worthless for lack of funds in the
bank on which it has been drawn. |
have said much about this, and men-
tioned the matter the other week, but
I continue to read of these malefac-
tions in the hotel journals. The whole
trouble with the hotel man is his will-
ingness to compromise with the crook
who has defrauded him. Michigan’s
laws on the subject are none too good
and many of the derelicts go scott
free because of the necessity of pro-
ducing as witnesses certain bank offi-
cials who can only testify to the fact
that such check was refused by the
bank. The returned check itself sup-
plies this information. A lot of hotel
men invite trouble with the show of
alacrity in cashing personal checks

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

_Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

JOHN HAFNER, Manager

 

~——
—

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mgr.

 

 

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms—400 Baths

 

Menus in English

MORTON HOTEL
PHILIP A. JORDAN

 

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mor.

 

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

eel
ee

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “5 Michigan

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

ee
—

 

 

HOTEL ROWE

We have a sincere
interest in wanting to
please you.

ERNEST W, NEIR

MANAGER

 

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire - proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

 

750 rooms — Rates
$2.50 and up with
bath.

 

 

 

eee

 

 

ia

 

 

 

 

April 5, 1933

 

MICHIGAN

TRADESMAN

17

 

for individuals with whom they have
little more than a passing acquaint-
ance. The banker does not do this and
suffers less. But I said at the outset,
if you want to discourage this class
of crooks, put the perpetrators behind
the bars and decline emphatically to
condone the offense. Imprisonment
for debt is abhorred by society, but
a guilty man should not be permitted
to flood the country
checks and then purchase back his
liberty by a tender of cash.

with spurious

A matter of moment in the annals
of Michigan hotel that
Hotel Mason, at Mason, is an insti-
tution of 75 years standing. One feels
like speaking of it with reverence, as
it has been the scene of social activi-
ties for at least three generations.
It is certainly one of the state’s

history, is

historic places, for while it was not
one of Michigan’s first hotels, it is
the one of longest existence in the
practical. While it has changed man-
agement many times since its original
construction in 1855, yet for more than
the allotted time it has served the
public. Until the advent of the autos
it was the custom of its various pro-
prietors to advertise that “this tavern
gives shelter and entertainment to
man or beast.” The large barn in the
rear, standing when I last paid a visit
to Mason, also had its place in his-
tory. Its career, in fact, inseparable
from the tavern since the old barn
was built as an adjunct in the stage-
coach days and provided shelter for
the tired horses, and even oxen, of
the pioneers who came from Ohio
and “York State” and who were
headed North through a wilderness to
make homes and seek fortunes. Many
a bone-weary and homesick individ-
ual, riding all day in the jolting wa-
gon over the roughest of roads, or, in
those days, trails, have experienced a
thrill and found hope revived when
the lights of the old tavern showed
through the circle of trees which sur-
rounded it. The old hotel, then brand
new and considered pretentious, was
the end of the day’s trail for many
young men and women seeking their
homes in Michigan’s wilderness. It
was in the old barn at the rear of the
hotel that the first ball was held in
the community. This was shortly after
the hotel had been erected by a Mr.
Griffin in 1855. The supper was served
in the hotel proper, but the many
waltzes schottisches polkas and quad-
rilles were performed on the barn
floor. No one seems to remember just
what the menu for the banquet really
offered, but it may be assumed that
beef was the piece de resistance, aug-
mented by pork delicately flavored
with the acorns and beech nuts upon
which the swine of that day were fat-
tened. It is also to be presumed that
various wines and possibly more pot-
ent liquors were in evidence on that
momentous occasion. Presumably the
old barn, which in its earlier days
housed the “village blacksmith,” is

now used as a garage, which takes
away a measure of sentimentality,
though it was the military headquar-
ters of the county seat and housed the
Cartenus Guards, since drifted into
oblivion. Michigan history has little

to say about the establishment, but
there are a few of the older citizens
who can tell you much about it.

A bill pending in the legislature out
here, prohibits the serving of food in
establishments where poisons are han-
dled. Evidently a stab at the inalien-
able rights of the druggist. It will
hardly become a law, however, as the
chain drug stores are sure to wield
an enormous influence in combatting
it. I learn however, that the readjust-
ment of restaurant prices and the rad-
ical reduction of same has had a very
perceptible effect on drug store cater-
ing.

Down in Texas they are trying to
make a law prohibiting conversation
on the part of a barber when he is
giving one professional treatment.
The next thing we know one of our
greatest American institutions — the
barber pole — will be consigned to
the demnition bow wows. Personally
I have been entertained by
these fifteen minute monologues, as
offered by my tonsorial friends, who
have enlightened me on the Japanese
and other momentous questions of
the day. Theodore Roosevelt once
made the statement that statesmen
were made and unmade in the con-

fines of the country barber shop.

much

Los Angeles has recently been
placed within 17 hours of Chicago by
air-mail processes, but the general
public does not seem to fully appre-
ciate the possibilities of the air-mail
service. The postal receipts for this
division of mail service have fallen off
woefully since the advance of postage
rates from five to eight cents.

Hon. Miguel A. Otero, a former
governor of New Mexico for several
terms, and his excellent wife, having
heard that a merciful Providence had
spared me in the late “unpleasant-
ness,” have extended an invitation to
me to pay them a visit at Santa Fe on
my trip East this spring. Unusual as
it may seem to such as know me, I
have decided to accept. The Gover-
nor is an old-time friend of our own
Charley Renner and I was fortunate
in meeting up with him on a trip he
made East three years ago, when he
spent some time in Michigan and the
Middle West. I will have more to say
about him if he gives me a good time

in the Land of the Aztecs.

Hotel men all over the Nation, so
far as I have heard, are making ar-
rangements to restore good, old lager
beer to its throne. I notice particu-
larly in Milwaukee, that favorite rest-
ing spot for the traveler and the com-
mercial man, the Republican House
has its old bar adjoining the main
dining room, which can be opened at
a moment’s notice, providing the nec-
essary legislating is accomplished, ac-
cording to Herman Kletzsch, general
manager of same.

Thomas D. Green, president of the
American Hotel Association, in a
radio address last week, declared that
“it takes no inspired prophet to point
out that the lawful sale of beer and

wine could exert a tremendous influ-
industrial and
nation. In

the general
our

ence on
commercial life of
order to avoid any possible misunder-
standing, Mr. Green at once proceeded
to add that his statements “must not
be erroneously interpreted as an indi-
cation that hotel men, in their interest
eighteenth

for the repeal of the

amendment, desire no temporary or
partial Mr. followed
with a very interesting address on the
hotel industry, to
wine

relief.” Green
vastness of the

which the return of and beer

naturally means
pointing out in this connection that

increased revenues,
“we may logically expect their service
to add our estab-
lishments and win back some of the
patronage which could not be held in

attractiveness to

dining rooms which offered nothing

stronger than tea and coffee as an
accompaniment of food.” The speaker,
however, emphasized that “if the sale
of these beverages falls into unfit and
irresponsible hands, and if its regula-
tion is not entirely divorced from
politics, it will be tremendously un-

fortunate rather than beneficial.”

A brilliant and well attended affair
was the annual president’s banquet
and ball of the Detroit Caterer’s Asso-
ciation, held last week, honoring Pres-
ident Fred P. Vance. It was given at
the Book-Cadillac, and was very well
attended by Detroit restaurant and
hotel men generally.

The menu card or bill of fare is the
introduction to the meal itself, and if
it is artistically printed and left upon
the table for incidental inspection by
the guest while the meal progresses,
a great deal will have been accom-
plished. Some hotel journal offered a
prize to the person who could give
a reason why the waiter — as soon as
the initial order is given — hies him-
self away to some remote position
where such menu can be kept from
public view. That wasn’t what |
started out to talk about, but I am
inclined to dispose of the matter here
by stating that if I ever find out the
reason I will sure “spill” it. I have
always been an advocate of the simple
bill of fare, and think that a mistake
is made in padding them with a lot of
senseless articles just to make a
“showing.” Mostly they are just out
of stock when you eventually place
your order for them. What is called a
“chef’s special,” is all the go in the
principal cafes out here. It consists of
a single entree, especially appetizing,
surrounded by a group of tasty items
which appeal to the palate. I think
some of my friends will be interested
in this offering, and hope they will try
it. This was what I wanted to say in
the first place.

Otis M. Harrison, general manager
of the Detroit-Leland and_ publicity
chairman for the short course in hotel
operation to be given at Michigan
State College, at Lansing, in April,
addressed the recent meeting of the
Detroit Steward’s Association, held at
Hotel Statler.

Charles H. Stevenson, proprietor of
Hotel Stevenson, Detroit, general

legal counsellor for the Michigan
Hotel Association, and a former pres-
ident thereof, is having a vacation

time at Daytona Beach, Florida.

British hotel men are giving serious
thought to the proposition that they
should do more visiting among one
another. It is a mighty good idea and
is being carried out to a high degree
in this country. The hotel convention
is a great institution, but too many
operators are reticent about speaking
of their affairs at a convention, when
they will “spill the beans’ freely at
home. It was a custom very highly
thought of in Michigan, and I notice
out here in California there is much
fraternal exchange between operators.

The
satisfactorily

California legislature, having

disposed of the long
sheet proposition, now comes to the
front with a bill for the relief of that
class of individuals who cannot com-
fortably stow themselves away in the
six-foot bed. I am reminded
late Fred Pantlind, on the

ordinary
that the
occasion of a birthday, presented his
particular friend, Edward R. Swett, of
Hotel Occidental, Muskegon, with an
eight-foot bed, completely equipped,
including bedding, which I knew at
the time was particularly acceptable,
for reasons known to his many
Later on when an addition
made to the Hotel Pantlind
equipment, quite a number of rooms
were equipped with beds of
length. There are not so many extra-

friends.
was

extra

ordinarily tall men in the world, but
one fortunate angle of the proposi-
tion is that one need not measure up
to the exact length of the long bed.

And now the Mooney proposition is
to be aired once more, let us hope for
the last time. I used to think that per-
haps Mooney was a victim of injus-
tice, but I got
after

over it several years

ago spending several days in
the public library at San Francisco,
where I had access to the newspaper
files containing every atom of testi-
mony divulged at his trial. The only
reason he was not hanged was due
to the fact that while he

mitted all sorts of criminal offenses,

had com-

he had no record of a prior convic-
tion. Last year Mayor Jimmy Walker,
of New York, made an efferot to se-
cure executive clemency for Mooney,
and our governor appointed a com-
mittee of judges to pass on the tes-
timony which convicted him, but their
report was not at all flattering to the
defendant. Perhaps he has been suffi-
ciently punished for his offense, but
he or his friends will accomplish
much more by providing evidence of
contrition, rather than by riding over
the pardoning powers rough shod.

Frank S. Verbeck.

+ + .__

Industry has been regarded in the
past aS a way to make a living. I be-
lieve it is the great realization of Busi-
ness America that industry can be
something far finer and bigger, a way
to make a life—Ernest T. Trigg.

Oe

 

When at their worst, things demand
your best.
———-- << ---
To get in right, initiate.

 

 

18

DRUGS

Michigan Board of Pharmacy.
President—J. W. Howard Hurd, Flint.
Vice-Pres.—Duncan Weaver. Fennville.
Director—E. J. Parr, Lansing. :
ioxamination Sessions—Three sessions

are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
institute, Big Rapids. ee

Michigan State Pharmaceutical

Association.

President—F. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fletcher,
Ann Arbor.

Secretary—R. A. Turrel, Croswell.

Treasurer—William H. Johnson, Kala-
mazoo.

 

Fair Rent for Summer Resort
Drug Store
The following letter was written to
the Druggists’ Research Bureau by a
druggist. This
another drug

Pennsylvania retail

druggist also operates
store in a nearby large city.

Two years ago I opened a drug store
for the season in a nearby large city.
The colony has a population of approx-
imately 2,000 during the summer, and
there are possibly another thousand
who visit the colony on Sundays. My
landlord built a rustic drug store which
was valued by him, together with the
ground, at approximately $8,000, for
the store and site. I took it over for
the season from June 1 to October 1,
closing during the winter, when there
was no activity at all.

As a sort of an experiment, I paid
$100 rent, it being agreed by all parties
that this was merely a nominal rental
until we could see what business might
develop. My total volume of business
for the summer season was approxim-
ately $7,000, about half of which was
derived from the strictly drug portion
of the business, and the rest from the
ice cream business run in connection
with the drug store.

Last year I paid $400 flat rental and
my summer business dropped to $5,800.
due to the generally depressed condi-
tions.

I am about to renew my lease for the
next season and both my landlord and
myself are arranging the lease so that
the rental will be fair and equitable,
having in mind on one side the proper
percentage of rental in proportion to
the business done by me. I am not at
all anxious to drive a hard bargain and
my landlord is of a very reasonable
turn of mind toward me. We both feel
that ultimately there will be a drug
this locality which will
be profitable for me and which will

business in

assist the landlord, who controls the
development company, in maintaining
the high standards of the colony.

It is my understanding that I have
the exclusive right to operate a drug
store in this colony, but that my right
to sell the ice cream will probably be
shared by some other store, in case an
ice cream parlor or some other similar
concern should be opened.

I am wondering if you would care to
make any statement which would assist
me in arriving at some fair and equit-
able basis of adjustment with my land-
lord,

The reply which the Druggists’ Re-
search Bureau sent this retailer was as
follows:

“You can afford to pay profitably a
rent for the summer location you have
of not more than 5 per cent of your
receipts. Probably the fairest method

MICHIGAN

a

of determining the rent to be paid for
this drug store during the next season
would be to negotiate a percentage
lease on this 5 per cent figure. In this
way, if sales in the next are
larger than they were in the past two
seasons, the property owner will re-
ceive an increased rental which
can afford to pay because it is a reason-

season

you

able percentage of such receipts as you
obtain.

“We realize, of course, that if your
sales during 1933 season are only about
$6000, the rent the property owner will
receive will be only about $300, which
is a totally inadequate return if the
property has a present value of $8,000.
On the other hand, he should welcome
a return which is the maximum you can
afford to pay profitably; otherwise the
will bankrupt
and then the property owner will have
the costs and trouble of finding a new
tenant.

store operator himself

“It is possible that you would earn
some profit from the business with a
rent fixed at even 6 or 7 per cent if the
volume of sales is $10,000 or more in
the four months the store is open, but
it will be difficult to earn satisfactory
profits with this rental percentage on a
smaller volume of sales. This suggests
the possibility of a sliding percentage
scale: for instance, 5 per cent up to
$6,000 sales, 6 per cent $6,000 to $10,000
and: 7 per cent over $10,000.

“Tf you have any other questions at
any time on the business problems o
pharmacy, we hope you will feel free to
address them to us. This is a service
which the Druggists’ Research Bureau
is glad to render without cost to any
interested druggist.”

The Bureau then received a letter
from the property owner, which read
as follows:

We have seen your letter in which
you have advised our tenant that he
could profitably pay a rent of not more
than 5 per cent of his receipts on his
summer drug store when the sales run
about $6,000, and possibly 6 per cent on
the excess above $6,000.

We have been giving this matter
considerable thought, as we are inter-
ested from the landlord’s standpoint
and, of course, have every desire to be
fair to the druggist, who is a friend of
ours, and of course want to realize a
fair return on the property being leased
to him, which has a value of $8,000.

We are wondering whether your re-
search work is based upon a business
which is exclusively a drug business.
Of course, we can appreciate that
when a man does a drug and prescrip-
tion business exclusively, he must re-
tain a large stock of unused drugs, etc.,
which greatly increase the capital cost
and reduce the percentage of profit. In
this druggist’s store the drug business
represents about one-half of the total
sales, The rest of the store is given
over to soft drinks, ice cream, candy,
newspapers, etc. It seems to us that
the percentage of profit on this kind of
should be more than
drug business exclusively.

In other words, what we mean to say
is that a store doing a $3,000 drug bus-
iness and a $3,000 refreshment business
ought to yield a larger profit than one
doing a $6,000 drug business exclu-
sively. It seems to me that this drug-
gist might be able to pay a slightly

=r

business on a

 

TRADESMAN

higher rental than that suggested by
you.

Before discussing the matter with
this druggist at a final conference, we
like to get your comment on
whether your figure was based on a
combined business or whether you had
in mind a business largely drug.

This property owner received the
following reply the Druggists’

would

from
Research Bureau.

“Net profits at the soda fountain av-
erage about 10 to 12 per cent of sales.
It is usual in a well managed drug
store for net profits on all sales to aver-
age 7 to 9 per cent of sales. In a typical
drug store, soda fountain sales amount
to about 20 o 25 per cent of sales. You
will see, therefore, that even if 50 per
cent of a store’s sales are at the foun-
tain, the effect is not to increase the
profits earned much above the average
of 7 to 9 per cent.

“We understand, of course, your de-
sire to obtain a fair rent upon the in-
vestment you have in the store build-
ing. On the other hand, it is important
to remember that if a rental is exacted
which makes it impossible for the ten-
ant to earn satisfactory profits, you
will have at the end of the season the
problem of securing a tenant who may
not turn out to be as satisfactory as
this druggist. The effect in the long
run may cause you to obtain a lower
average return from your investment
per year than would be the case if you
rent on terms which permit the tenant
to make a satisfactory profit.”

—__22<-+___
Checked Up.

Wife: How many fish was it you
caught Saturday, George?

George: Six, dear; and they sure
were beauties.

Wife: I thought so. That fish mar-
ket is trying to cheat us. They have
charged us for eight.

>>
Riches insulate.

 

April 5, 1933
IN THE REALM OF RASCALITY

Questionable Schemes Which Are
Under Suspicion.

Morris Heller, Brooklyn, who, un-
der the name, Venice Importing Co.,
distributes olive oil to retail grocers
in several states, has been ordered by
the Federal Trade Commission to
cease using in connection with the
sale of olive oil such statements as
“Imported From Lucca, Italy” and
“Tmportato de Lucca Italia.” Accord-
ing to the order, Heller is not to em-
ploy these phrases unless or until his
fact imported from
Lucca, Italy. The Commission found
Heller’s use of the foregoing phrases
false and misleading and tending to
mislead retail grocery dealers into
purchasing his olive oil in the erron-
eous belief that it was imported from
Italy. It was not so imported and had
no Italian origin. Lucca, Italy, is one
of the largest olive oil centers in the
world. Olive Oil produced there and
imported from there has become
known for its fine quality and delicate
flavor.

Illinois Bottled Gas Co., Chicago,
has signed a stipulation with the Fed-
eral Trade Commission agreeing to
cease using co-operative methods in
maintaining resale prices. This com-
pany, which sells and distributes in
interstate commerce gas stoves, gas
ranges, gas burners and accessories
therefor, including bottled gas, has
agreed to discontinue the following
practices: Seeking or securing from
the retail or other trade, agreements,
promises or assurances of co-opera-
tion with the corporation in maintain-
ing any system of resale prices; in-
cluding in its contracts with its dealer
agents any promises or agreements to
maintain the retail prices established
or suggested by it for the resale of its

olive oil is in

 

Grand Rapids

 

OPRING AND SUMMER SPECIALTIES

Marbles, Rubber Balls, Jacks, Bathing Sup-
plies, Paint Brushes, Paints, Oils; Wall Fin-
ishes, Varnishes, White Lead, Enamels, Soda
Fountains and Supplies, Golf, Tennis and
Baseball Supplies, Indoor Balls, Playground
Balls, Sponges, Chamois Skins,
Flectric Heaters, Electric Fans, Goggles, Pic-
nic Supplies, Lunch Kits, Vacuum Bottles,
Food Jars, Therma Jugs, Insecticides, Seed
Disinfectants, Easter Egg Dyes, Easter and
Mother’s Day Cards, and thousands of other
new and staple items. All now on display in
our Sample Room. Come in and look them
over. Everything priced in plain figures.

Hazeltine & Perkins Drug Co.

Cameras,

Michigan

 

 

 

 

 

 

 

 

 

April 5, 1933

MICHIGAN

 

products; directly or indirectly estab-
lishing or carrying into effect, by co-
operative methods, any system what-
soever for the maintenance of resale
prices on its products by its dealer
customers. The company sold _ its
products among the retail trade chief-
ly through dealer agents, each of
whom sold in a restricted territory.
The company caused it to be gener-
ally known that it expected and would
require its customers to maintain and
observe the resale prices established
or suggested by it. As a means of
effecting this system, the company in-
serted the following provision in its
contracts with dealer agents: “To sell
Protane Corporation products at es-
tablished list prices.” The products
sold by the Illinois company were
manufactured by the Protane Corpor-
ation, Erie, Pa.

Joseph Tobias, an individual trad-
ing as National Importing Co., New
York, has been ordered by the Fed-
eral Trade Commission to discontinue
a number of misrepresentations in the
sale of dress goods, wash fabrics,
draperies, and the like. Tobias is or-
dered to cease using the terms “Sylk-
iana,” “Foulard,” “Shantang,” “Silk-
sheen,” “Superay Taffeta,” “Shantora
Crepe,” “Shanteen Crepe,’ or the
word “Taffeta” or the word “Crepe,”
as descriptive of fabrics not composed
entirely of silk. The term “Silk Fin-
ish” will not be used as descriptive of
fabrics the finish of which is not com-
posed of silk. Tobias and his company
are to stop representing, either by use
of the word “Importing” in a trade
name, or in any other way, that he is
an importer, unless and until a sub-
stantial part of the products he sells
is imported.

Eleven stipulations are made public
March 30 by the Federal Trade Com-
mission showing that many compan-
ies or individuals have agreed to dis-
continue unfair competitive practices
of which complaint had been made to
the Commission. Their names are not
revealed. The cases involve a variety
of commodities, including refrigera-
tors, paint pigment in paste form,
medicine, coupon advertising, pond
lily bulbs, canary birds, correspond-
ence school course in business, dental
supplies, typewriter ribbons, rabbit

food, card tables and shoe laces. De-
tails are as follows:
The words “All Steel” or “All

Metal” will no longer be used in ad-
vertising a sheet metal product and
refrigerators as sold by a certain cor-
poration, nor will the words “Steel”

r “Metal” be used in any way to de-
ceive purchasers into believing that
such products are constructed in their
entirety of steel or metal, when this
is not true.

“T ead and Zinc” as a designation or
label for a paint pigment in paste
form manufactured by a corporation,
will no longer be used so as to erron-
eously imply that the pigment is com-
posed of zinc oxide and sulphate of
lead or carbonate of lead in approxi-
mately equal proportions of 50 per
cent. by weight of the product.

A medical preparation in tablet
form as sold by a corporation, will
not be advertised in such a way as to
deceive the public into believing that

it possesses therapeutic value in ex-
cess of what is actually the case, or
that it constitutes a efficacious treat-
ment or relief for and correction of
stomach troubles such as ulcers, when
such is not true.

An individual selling and distrib-
uting coupons and advertising matter
for use by retailers in connection with
the sale of their merchandise will
stop using in contracts and coupons
or in advertising matter, ambiguous
and misleading statements and repre-
sentations respecting the terms and
conditions upon which sales are made,
and especially in reference to the de-
livery of premiums.
tracts, coupons or in advertisements
of representations to the effect that
this individual conducts 90-day or any
other short or other time advertising
campaign, when such is not the fact,
will be discontinued. It will not be
stated directly or indirectly that the
cameras or other merchandise which
he distributes are given free, when
such is not the fact, and when the cost
thereof is included in the remittance
received and alleged to be for other
merchandise or for packing or ship-
ping. The respondent will discontinue
the use in contracts of matter or
statements which tend to confuse cus-
tomers into believing that the pre-
miums are delivered to the retailer.

The word “Fisheries” or figures or
pictures having a tendency to deceive
purchasers into believing that the in-
dividual in question owns or operates
hatcheries wherein the fish it sells are
hatched or bred, when such is not the
fact, will no longer be used in adver-
tising on or stationery by an individ-
ual selling pond lily bulbs, canary
birds, and fish and supplies for the
care and feeding thereof.

An individual selling
ence courses of instruction in busi-
ness methods, will no longer use the
word “University”
his trade name, nor will he use repre-
sentations implying that there is a
demand for civil service employees in
the United States Government depart-
ments. He will also stop use in adver-
tising matter, contracts, or orally by
solicitors, or correspondence of any
words which would deceive pupils or
prospective pupils into believing that
any Government department is in
need of civil service employees, when
such is not the fact.

A corporation selling a line of den-
tal supplies and dental instruments
will cease using in catalogs or price
lists the word “Heatless” to describe
engine wheels other than those made
by a certain competitor of the respon-
dent. The company will cease using
containers resembling or simulating
the containers in which the “Heat-
less” wheels of the respondent’s
petitor are sold.

Use of the word “Heatless” in cat-
alogs and price lists and of containers
in which the same are packed, in any
way which would confuse buyers into
erroneously believing that the prod-
ucts so described are the products of
the respondent’s competitor, will also
be discontinued.

The word “Silk” will no longer be
used either independently or in com-

The use in con-

correspond-

in connection with

com-

(Continued on page 22)

 

TRADESMAN 19
Prices quoted are nominal, based on market the day of issue.
Acid Gum Hemlock, Pu.,lb. 1 155@2 20
Acetic, No. 8, lb.06 @ 10 Aloes, Barbadoes, Heml’k Com., lb. 1 00@1 25
Boric, Powd., or 2 called,lb.gourds@ 60 Juniper Ber., lb. 3 00@3 20
Mtal. Ib. _.... 08%@ 20 >owd., lb. -. 35 @ 45 Junip’r W’d, lb. 1 500@1 75
Carbolic, Xtal,lb. 36 @ 43 Aloes, Socotrine, Lav. Flow., lb. 3 50@4 00
Cie, Wi. 35 @ 45 bo @ 75 Lav. Gard., lb.- 1 25@1 50
Muriatic, Com’1., Powd, Ib. @ 80 Lemon, Ib. ---. 2 25@2 80
‘i ih. 2 ae@ 10 pli iy first, lb. @ 40 Mustard, true, ozs. @1 50
Nitric. Ib. _____ 09 @ 5 Arabic, sec, Ib. @ 30 Mustard, art., ozs. 35
Oxalice. Ib. --_.__ 15 @ 25 Arabic, sorts,lb. 15 @ 25d Orange, Sw., lb. 4 oon 25
Sulphuric, lb. -. 03%@ 10 Arabic, Gran., lb. @ 35 Origanum, art,
Tartaric, lb. ---- 35 @ 45 ae. Ales Ib. 26 @ 35 wan foe 1 00@1 20
Asafoetida, Ib. _. 47@ 50 ennyroyal, ib. 3 25@3 50
Sicstcce ef. 2 Po., lb. 75>@ 82 Peppermint, lb. 2 75@3 20
ot. 6g Guaiac, Ib. —- @ 60 Rose, dr. ____ @2 50
Grain, Gal. __.. 4 00@5 00 Guaiac, Powd._ @ 70 #£4}Rose, Geran., ozs. 50@ 95
Wood, Gal. ---- @ 69 Kino, bb. ----_- a6 Tay
2 Kino, powd., lb @1 00 Flowers, lb.-_. 1 00@1 50
tue Potash, Phar 3 @ 60 Sandalwood, =
» ---=- Myrrh, Pow., Ib. @ 75 H. I., ____. § 00@S 60
Powd. or = oe oo 13 Shellac, Orange, = soca Im -—-- # 0@4 75
i. 5 @ 24 asSaliras,
eee slb. - “a a Ground, Ib. _ 15 @ 4% me Ib, _.. 1 G0G@2 20
me Pi 8 Shellac, white, nym. Ib ._. ( @t 20
se ie oo Seo eel “oe ie fees
: —— ragacanth, ansy, 3 50@4 00
Muriate, Lp., lb. 18 @ 30 No. 1, bbls. __ 1 60@2 00 Thyme, Red, ib 15@1 70
Muriate, Gra., lb. 08 @ 18 No. 2, Ibs. ---_ 150@1 75 Thyme, Whi., Ib. 1 25@1 80
Muriate, Po., Ib. 20 @ 30 Pow. Ib _= ¥ 25@1 56 be ec sag
Arsenic Honey zeaf, true, lb. 5 40@6 00
ed 07 6 had ues Oo . - *3e-e
eo on . oe, Wormseed, Ib... 3 50094 00
Fir, Cana., Ib. 2 00@2 40 esse @ Wormwood, lb. 4 75@5 20
Fir, Oreg., lb. _. 50@1 00 2 oo Oils Heav
Por, hb. 1 70@2 20 Hydrogen Peroxide Castor, gal i 15@1 35
wise a 1 50@1 8u Pound, gross 25 00@27 00 Cocoanut, lb. _. 22 reg
% Lb., gross 15 00@1 ene ae SS
arn . ike Hoes 19 Geqie co CU Latet Nor-
Cassia, “s wegian
Ordinary, lb.. 25 @ 30 Indigo Cot. “Seed a = Oi *O
Ordin., Po., lb. 20 @ 2 Madras, Ib. ---. 2 00@2 25 Lard, ex., gal. 1 55@1 65
Saigon, Ib. -- @ 40 Insect Powder Lard, No. 1, gal. 1 25@1 40
oo Ib. 50 @ GO Pure. ib -_.__ 25 35 ne raw, gal. oo 80
Mn ib 40 @ 50 L 4inseed, boil., gal. 68@ 88
Elm, Powd.. 1b. 38 @ 45 Xtal, a Tr @ a Nested.
Soaptree, cut, lb 15 25 Extracts Licorice Malaga, gal... 2 50@3 00
Soaptree, Po., lb. 25 @ 30 per box .... 150 @202 ao Pure, gal. -. 3 00@5 00
Berries Lozenges, lb. -. 40 @ 650 oo -  * oo
aon © Gm Watts Gy be Gils i au Ce
Cubeb, Po. lb. @ 80 tases Ea gaat ear 50@ 65
Juniper, tb. -. 10 @ 20 Buchu, lb, short @ 50 ale, gal. -_  @2 00
Blue vieriet Buchu, 1lb., long @ G Opium
mu @u Hom bee ew eh...
Bo Sage, bulk, ib. 25 @ 46 powder onan 3 eo
P'd or Xtal, Ib. 06 @ 13 Sage, loose Ib oa
; pressed, 4s, lb. @ 40 a ree 17 50@20 00
Brimstone Suen cuncas @ 35 Gran., ozs., $1.40;
? -— oO
Pound SS @ 10 Sage, Praaaea @ i lb i . 50@20 00
- _ enna, ine
Pound 50 @ 65 Alexandria, Ib.50 @ 69 Found --------- %*@ 15
Cantharides ‘Tinnevella, lb.20 @ 30 Papper
Russian, Powd. -. @3 50 Powd., lb. -. 25 @ 35 JBlack, gerd, lb, 25 @ 35
Chinese, Powd. @1 25 Uva Ursi, Ib. _. 20 @ 25 Red, gerd, lb. 42 @ 55
Chalk Uva Ursi, P’d, lb. @ 30 W hite, grd., Ib. 35 @ 45
Crayons, Lime Pitch ‘Burgundy
white, dozen__ @3 60 Chloride, med., dz. @ 85 Pound --__-_- —20 @ 2%
Forage he @6 00 — erie dz. @l1 45 poe pti hg gg
wader, ycopo ium mber, ain,lb. 1
Coml., Ib. -~.-03%@ 10 Pound 3742@ 60 Amber, Carb.,lb. ia $ a
Prost sated. Ib. 12 @ 16 Sagan a WhL. ib, 17 @ 2
repared, lb. -. 14 @ 16 Carb. ily White, lb. 20
White, lump, Ib. 03 @ 10 nn erro ib. S 30 Snow White, Ib. 22 g 7
Capsicum Carb., P’wd., lb. 15 @ 25 Plaster Paris Dental
Bode, Ib. ---. 60 @ 70 Oxide, Hea., lb. @ 7 = —— @5 50
owder, lb. __. 62 @ ES Oxide, light, lb. @ 75 Less, Ib. --____ 03%@ 08
Cloves Menthol . ., potassa
Whole, Ib. __._. @ =@ Found w2@s 69 Caustic. st’ks,lb. 55 @ 88
Powdered, lb. _- 30 4 oe lau @ 40
ered, lb. -- 7 . Mercury © a ‘
Ounce Cora 3g 13 60 eu ne 45@1 35 Acetate - @ %
eaoes rare et Bicarbonate, Ib. 30 @ 36
@Ouncées 2. @10 80 i
Xtal, lb 03%@ 10 Bichromate, lb. 15 @ 25
owt “ae a @12 96 Bromide, lb. __ 51 @ 72
is Mustard Carbonate, Ib. 30
Cream Tartar Bulk, Powd., Chlorate, *
Pg *" ee eee Fe ee
uttlebone No. 1, Ib. __.__ 25 @ 35 powd., Ib 17 23
Pound —.-.: 40 56 a _esmnthaline lodiaee ge ao os Be Ar
Dextrine alls, lb, ------ 06%@ 15 ---- 3 64 @3
Yellow Corn, lb. 06%@ 1¢ Flake, |b. -_- 06%@ 15 Fermanganate, Ib. 224 @36
White Corn, lb. 07 @ 1 Nutmeg Toa
Witen Haba 9 Eowlersi ib. Gf Yellow.’ i= a0 @ to
c azel, el- red, ice , -
low Lab., gal. 99 @1 82 N i Quassia Chips
Per ide 6 hme! Sls Pound ——_________ 25@ 30
: Flower Foudend. ©. i @ au °“"* ™-_% @ &
ave. —-.15 @ &) . a Essential ‘a “anne ‘oa
2 mond, : *. 8.
German, Ib. -. 35 @ 45 Bit., true, ozs. @ i .. Sal
Roman, lb. -- @ 90 Bit., art., ozzs. @ 30 Epsom, Ib. -. 03%@ 10
Saffron, Sweet, true, lb. 1 00@1 60 Glaubers,
American, Ib. 35 @ 40 Sw’t, Art., Ibs.100@1 25 Lump, Ib. ---_ 03 @ 10
Spanish, ozs. @1 25 Amber, crude, Ib. 75@1 00 .,GTan- Ib. ---- 03%@ 10
Formaldehyde, Bulk Amber, rect., lb. 110@1 75 Nitre,
Pound oo . @ 20 Anise, 1b. es 1 sg; 40 pa ee s @ 16
uller’s Ea ay Ib = 2 60G@ se on. Se @ 16
Powder, th... © @ 1¢ Hercamot, ib. __ 3 s0@4 20 Rochelle. Ib. . 18 @ 3
Gaistin Cajeput, Ib. __-. 1 50@2 09 Seda. Ib. ---. 02%@ 08
Pound 55 @ 65 Caraway S’d, lb. 2 65@3 20 Soda
a Cassia, USP, lb. 1 75@2 40 - pee 03 10
“i ie a 50@2
Pen te ee Oe ae Caen
Gro’d. Dark, lb.16 @ 22 , H @ 15
: Comb, Ib. .... | 00@1 25 yposulphite, Ib. 05 @ 10
Whi. Flake, Ib. 27%%@ 35 : P
z Citronella, Ib... 75 @1 20 hosphate, lb. 23 @ 28
wee > ou @ 35 Gloves, Ib. ----_- 1 75@2 25 Sulphite,
. 5 40 Croton, lhs. _._ § 00@8 25 bog mh... OF @ 13
jth Eg Eee €ubeb, Ib. _.._ £ 25@4 ry, Powd., lb. 12
Ribbon -------- 42%@ 50 frigeron, Ib. _- 2 70@3 35 Silicate, Sol.,gal. oo a
Glycerine Eucalyptus, Ib. -. 75@1 20 Turpentine
Pend. 14 $5 Fenmel —_.-__ 2 00@2 60 Gallons ________ 52 @ 67

 

 

20

 

MICHIGAN TRADESMAN April 5, 1933
Red Kidney Beans CHii: SAUCE CIGARS
GROCERY PRICE CURRENT Wo. 10 2 375 Sniders, 8 02. -------- 65 Hemt. Champions __ 38 50
No. 8 5 85 Sniders: 14 oz, =... 2 25 ae es eagle 75 00
ics i i ices. ilar Se ee as ebster en . 15 00
The pric:s quoted in this department are not cut prices. They are regu Z 5 ro ee at 75 00

quotations such as jobbers should receive for standard goods. Because of present
day uncertainties, sharp buyers who are in good credit may sometimes be able
to induce the jobber to shade some of the quotations, but we prefer to quote
regular prices on regular goods, because cut prices obtained by duress or under
force of circumstances never accurately represent the actual condition of the

market, which is the proper province of this publication.

 

=. =:

 

 

ADVANCED DECLINED
Mazula Oil
BREAKFAST FOODS Pears eee
AMMONIA Kellogg’s Brands Pride of Mich. No. 2% 2 25
Parsons, 32 oz. .._._. 3 35 Corn Flakes, No. 136 2 50
Parsons. 10 oz. —____-— 270 Corn Flakes, No. 124 -
Poraons, 6 oF. 138 Pep, No. ot :
Little Bo Peep, med. 135 pep, No. 250 1 00 nen Heerherstes
Little Bo Peep, lge. 2 25 ixrumbles, No. 412 ___ 1 35 Wo 8 6 ee
Quaker, i2 02. 2 10 Bran Flakes, No. 624 1 80 Pride of Mich. No. 2__ 2 35
Bran Flakes, No. 602 1 50
Rice Krispies, 6 oz. -- 2 2%
Rice Se io ; - , fed Raspberries
All Bran, 16 oz. ---- OO, 2 3 00
APPLE BUTTER All Gran, 10 oz -_-.. 2 44 ~ f....h.LhLDLULrlrLrr 1 46
All Bran, % oz. ---- 110 Marcellus, No. 2 35
Quaker, 12-38 oz., doz. 2 00 eh ae 7 = ee
Musselman, 12-38 oz. Keer Tagg oe 2 75 Pride of Mich. ----—- ree
doz, ~--------------- 200 whole Wheat Fla. 24 1 90
Strawberries
Ne: 2 2 3 00
BAKING POWDERS Post Brands 2 ee ee i oy
. Makes, 24s 1 90 : oo
Riot tan oc lh hg Ce Hiakes s 1 Marcellus, No. 2 __ 1 80
: Grape-Nuts. 24s ----- a
Royal, 4 oz.. doz. ____ 1 89 Grape-Nuts. 50 —------ 1 40
et 6 0z., Goz, 2 20 Instant Postum, No. 8 5 40 CANNED FISH :
eye - 0z., doz, ---_ 4 = Instant Postum. No. 10450 Clam Chder, 10% oz. 1 38
Royal, 2% lbs.. doz.__ 13 7% Postim Cereal. No. 0 2 25 Clam Chowder. No. 2_ 2 75
Royal, 5 lbs., doz.-__-- 24 50 poct Toasties, 36s -- 250 Clams, Steamed. No. 1 2 75
Post Toasties, 24s -- 2 50 Clams, Minced, No. % 2 4u
Post Bran, PBF 24 -- 2 85 Finnan Haddie, 10 oz, 3 30
Post Rran PBF 36 -- 2 85 Clam Bouillon, 7 oz.__ 2 50

 

10 oz., 4 doz. in case
15 oz., 4 doz. in case
25 oz., 4 doz. in case
50 oz., 2 doz. in case
5 Ib 1 doz. in case
10 lb., % doz. in case

SUG 1 CO OT tO
o
oO

BLEACHER CLEANSER

Clorox, 16 oz., Zis

Clorox, 22 oz., i268 —

Lizzie. 16 oz., 12rn ___-
BLUING

Am. Ball, 36-1 oz.,cart.
Boy Blue, 18s. per cs.

_ 3 25

3 00
2 15

1 00
1 35

BEANS and PEAS

100 Ib.
Dry Lima Beans 100 Ib.

White H’d P.

Split Peas, Yell.,
Split Peas, Gr’n 60 Ib.
Scotch Peas,

Beans

BURNERS

Queen Ann, No. 1 -.

Queen Ann, No. 2 __

White Flame. No. 1
and 2. doz __._....

BOTTLE CAPS

Dbl. Lacquor, 1 gross

pkg., per gross _____- 13

60 Ib.

100 ib. --

bag
6 25
2 1D
3 95
4 75
7 00

Amsterdam Brands
Gold Bond Par., No.5% 7
Prize, Parlor, No. 6__ 8
White Swan Par., No.6 8

sss

BROOMS
Quaker, 5 sewed ---- 6 25
Warencuse a 18
Base 2 2 75
Winner, 5 Sewed ---- 3 70
Whisk, No. 3... 2 25

BRUSHES

Scrub
Solid Back, 8 in. ---- 1 50
Solid Gack. 1 in. --.. 41 7)
Pointed Ends —__-— 1 23

Stove
Case 1 80
Na 90 2 : Ou
Poamoss 2 60

Shoe
No 4-0 2. 225
No. 2-3 3 U0

BUTTER COLOR
Janceclion —____._.______ 2 85

CANDLES
Zlectric Light, 40 lbs. 12.1
?>jumber, 40 lbs. ---- 12.8
Paraffine, 6s -------- 14%
Paraffine, 12s -------- l44e
Wickine —.. 40

Tudor, 6s. per box -- 30

CANNED FRUITS
Hart Brand

Appies

No, i)... | 4 75
Biackberries
Pride of Michigan ---- 2 55
Cherries
Mich. red, No. 10 --_- 5 00

Pride of Mich., No. 2 2 60
Marcellus Red 2

Special Pie —...._..._ 1 35
Whole White -------- 2 8C
Gooseberries

Ne 3D

Chicken Haddie, No. 1
Fish Flakes, small —-
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. __

Lobster, No. %. Star 00
Shrimp, i, wet... 45
Sard s, % Oil, Key —- 25
Sardines, % Oil, k’less 3 35

coun bo eH DO tot te
A>
Jt

Salmon, Red Alaska__
Saimon, Med. Alaska 1 45
Sakmon, Pink, Alaska 1 26

Sardines, Im. \%, ea. 6@16
Sardines, Im., %, ea. 25
pardipes, al. o2 = 1 00

Tuna, % Van Camps,

Oe ee es 1 75
Tuna, 14s, Van Camps.
ic |... 35
— ls, Van Camps,
i ee dae 60

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut

Beef, Lge. Beechnut 51
Beef, Med. Beechnut 07
Beef, No. 1, Corned __ 95
Beef. No. 1. Beast —_ 95

Beef, 2% oz., Qua.. sli.
Beef. 4 oz: Qua., sli.
Beefsteak & Onions, s.
Chili Con Car., is
Deviled Ham, %s __--
Deviled Ham. %s __-_-
Potted Beef, 4 oz. ____
Potted Meat, %4 Libby 45
Potted Meat. % Libby 75
Potted Meat, % Qua. 55
Potted Ham, Gen. % 1 45
Vienna Saus. No. ¥% 1 00
Vienna Sausage, Qua. 80
Veal Loaf, Medium __ 2 25

mt DO et pO OD mt EE DD CO RD
tw
or

Baked Beans
Campbells, 48s
Van Camp, Bean Hole,

36s

CANNED VEGETABLES

Hart Brand
en
Natural: No. 2)... = 3 60
Tips & inte. “Ng. Be 2 25
Tips & Cuts, 8 oz. __ 1 36

Baked Beans
1 ib. Sauce, 368, cs. _ 1 59
No. 2% Size, Doz. -. 90
No. 10 Sauce

Lima Beans
Little oe No. 10 8 25

any. NO. 2 4 70
Pride of etc No. 2_. 1 60
Marcellus, No. 10 __-. 6 50

String Beans

  

little: Dot, No. 2 2 2%
Little Dot. Ne. 1 _.. 188
sittle Quaker. No. 1_- 1 60
tle Quaker, No. 2__ 2 00

1p. Whole; No. 2_. 1 70

+t. 10 02 8 00
Cut. Me 2 2 1 60
Pride of Michigan _. 1 35
Marcellus Cut, No. 19 5 50

Wax Beans

idttic Dot, No. 2 2 2
Little Dot, Ne: 1 __.. 1 80
Little Quaker, No. 1_. 1 45
Choice, Whole,. No. 10 10 25
Choice. Whole, No. 2 17
Choice. Whole, No. 1 1 #5
Cut, No: 10 2 9 00
Cut Wo 2 2 1 50
Pride of Mich., No. 2 1 25
Marcellus Cut, No. 19 5 50
Beets
Extra Small, No. 2 —. 2 50

Fancy Small,
Pride of Mich., No. 2% 2 00

Hart Cut, No. 10 _... 3 00

fart Cut No. 2. 85

Marcel. Whole, No. 2% 1 35

Hart Diced. No. 2... 30
Carrots

Diced: Moe. 2

Diced, No, 19° 4 00
Corn

Golden Ban., No. 2. 1 25

Golden Ban., No. 10 10 00

Little Quaker, No. 1_- 90
Country Gen., No. 2. 1 20
i’ride of Mich.. a 1 80
Marcellus, No. J ep

Fancy Crosby, sa. 2 4:36

Fancy Crosby. No. 10 6 50
Whole Grain. 6 Ban-
tam No, 2 2-2. 1245
Peas
little Dot Ne 2 2 2 25
Little Quaker, No. 10 e ~
J

Little Quaker, No. 2_-
Sifted E. June, No. 10
Sifted E. June. No. 2_-
Belle of Hart, No. 2_-
Pride of Mich.. No. 2_-

gn

A pe tO
Pe es
yror)es

Marcel., Sw. W. No. 2 1 56

Marcel., E. June. No. 2 3

Marcel., E. Ju., No. 10 7 50
Pumpkin

No. 100 3 4 75

No. 22 1

No.

No

No.
Spinach

NO. Ce 2 ee 22

No. 2 1 80
Squash

Boston, No. 2 1 35
Succotash

Golden Bantum, No. 2 2 10
art, No; 2 80

 

 

Pride of Michigan  __ 1 65
Marcellus, No. 2 --.. 1 15
Tomatoes
Nao: TO 5 25
No. 2% — et 1 80
NO.-38 1 40
i’ride of Mich., No. 2% 1 35
Pride of Mich., No. 2__ 1 10
Tomato Juice
itart; No: 10:2 4 75
CATSUP
Sniders 8 eF. 0s ts 5
Sniders, 14 o7,...-.. 4-66

OYSTER COCKTAIL
— 2:00

Sniders, 11 oz.

CHEESE
ROdNeTOrE 55
Wisconsin Daisy ~~ -- 14%
Wisconsin Twin —-___- 13%
New York June —..-.. 24
SAD GaSe 2222 40
PCW _. 29
Michigan fFiats 14
Michigan Daisies -_---. 14
Wisconsin Longhorn —. 15
Imported Leyden ------

i ib. amberger. —... 18
imported Swiss ._... =. 50
Kraft Pimento: Loaf _. 24
|Ixraft American Loaf __ 19
Bratt Brick tooaf —. 2.” 19
Kratt Swiss Loaf... 22
Icraft Old Eng. Loaf__ 32
Kraft, Pimento. % Ib. 1 50
Kraft, American, % Ib. 1 50
Kraft. Brick, % ih. .< 150
Kraft. Limbur., % tb: 1 50
CHEWING GUM
Adams Black Jack -__. 66
Adams Dentyne ——.. 65
Seeman's Pepsin —._.__— 66
LGeecnhut Peppermint __ 66
Doeubieming, 66

Peppermint, Wrigleys —_ 66

Spearmint,
Juicy Fruit
Wrigley’s P-K

Wrigleys _-. 66

Teaberry —. 0 66
CHOCOLATE
Baker, Prem., 6 lb. % 2 38

Baker, Pre.,

CLOTHES LINE
tiverside, 50 ft.
Cupples Cord

6 ib. 3 0Z. 2:3

1 30

1 85

COFFEE ROASTED

Lee & Cady

1 Ib. Package
Arrow Brand
Boston Breakfast —_--

Breakfast Cun __-_- * z

Faiperial 2.
Bo ee
WeasChiG oe
Morton House ... 7
Nedrow
Quaker

McLaughlin’s Kept-Fr

Coffee Extracts
M. Yo .-per 406 _-
Frank's 50 pkgs. -. 4
Hummel's 50, 1 Ib.

esh

 

25
10%

CONDENSED MILK

Eagle, 2 0z., per case

EVAPORATED MIL

 

Page. Tall. .......-.. na
Page, Baby ~---------
Quaker, Tall. 10% oz.
Quaker, Baby, 4 doz,

Quaker, Gallon, % dz.
Carnation, Tall, 4 doz.
Carnation, Baby, 4 dz.
Oatman’s Dudee, Tall
Oatman’s D'dee, Baby
Pet. Tall
Pet, Baby, 4 dozen __
Borden’s Tall, 4 doz.
Borden’s Baby, 4 doz.

 

4 60

K

Cincos 3
Garcia Grand Babies 38 50
Bradstreets _ 38
La Palena Senators. 75 00
Odins 3
R G Dun Boquet __ 75 00
Perfect Garcia Subl. 95 00

Budwiser 2.260. 19 50
Tango Pantellas ____ 13 90
Skylines: 22 =. 19 60
Hampton Arms Junr r 37 50
S70jaR. oe. 35 00

Rancho Corono ______ 35 06

MOnWEYy 2 20 00
CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 3 90
Big Stick, 2% lb. case 16
Horehound Stick, 120s 75

Mixed Candy

Kindergarten _______ 14
sender oe 09%
French Creams ...- 11%
Dagis Creams 2. 12
Japmer <2 50 09
Fancy Mixture ______ 14

Fancy Chocolate
5 lb. boxes
Bittersweets, Ass’ted 1 25
Nibble Sticks se — 1 35
Chocolate Nut Rolis — = 4 60

Lady VYerngn. 222. 115
Golden Klondikes ____ 1 05
Gum Drops Cases
Jey Strings 2... 14
Tip Top Jellies _____ 091%
Orange Slices: _...-.. 09%
Lozenges Pails

A. A. Pep. Lozenges _-. 13
A. A. Pink Lozenges __ 13
A. A. Choc. Lozenges —-_ 13
Motto Hearts 2. 1€
Malted Milk Lozenges__ 19

Hard Goods
Lemon Drops
O. F. Horehound drops 12

Anise Squares  _____ = ag
feanut Squares _... 13
: Cough Drops Bxs
imith Bros, 20 1 43
Paugen 6. 1 45
Nick's -40/10e 23. — 2 40
Specialties
Italian Bon Bons -..... 16

Banquet Cream Mints-- 1i
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade 2 50
100 Economic grade 4 50
500 Economic grade 20 60
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF 7oeren
6 lbl boxes

DRIED FRUITS

Apples
N. Y. Fey., 50 Ib. box 13
N, Y. Fey., 14 oz. pkg. 1€

Apricots
Evaporated, Choice _. 10%
“vaporated, Ex. Choice 11%
ORO ee 13
Ex. Fancy Moorpack 15%

Citron
Se 24

10 lb. box

 

 

 

 

sinsctitetbabaenannntietintinsonntosnsscarymeniaite

 

 

 

 

 

 

  

     

 

April 5, 1933 sao
P ‘ MICHIGAN TRADESMAN rR 21
Currants Margarine PLAYING CARDS HERRING
SOAP E
Packages, 11 oz, —.___ 11% Battle Axe, per doz. 2 65 _ Holland Herring Am. Family, 100 box 5 60 —
i. VAN WESTENBRUGGE Bicycle. per doz. ---- 470 Mixed, Kegs -_-_------ Crystal White, 100 __ 3 50
Food Distributor Torpedo, per doz. ---- 250 Mixed, half bbls. -__-- he 60s 2 00 Japan
Dates Mixed, bbls. ----------_ Fels Naptha, 100 box 5 00 Medium -------.----- nie ae
Sevenelal, toa, uitted:. 1 85 Milkers, Kegs ____-_-_-- Flake White, 10 box 285 Choice -_-__---_--—- 21@29
Taiperiat tas, Regular 1 15 POTASH Milkers, half bbls. ---— Grdma White Na. 10s 350 Fancy -_----~----- 35@38
’ wabiita 4 Gen 2 16 Merkers. Wbis. Jeu Rose, _ box 7 40s ONa. 1 Nibbe = 32
’ - ——-- 4 fairy 100 Hoe 3 3a
Palm Olive, 144 box § 25
Peaches ‘ ‘ ware Herring i wee ai 2 26 pee Gunpowder
Evap., Choce — — 100 iba ummo, box 4 85 Oice ---~---------~--- 40
a Sener 0% FRESH MEATS Siaciares Suadheast ten $16 See 47
Tubs, 60 Count, fy. fat 6 090 Grandpa Tar. 50 sm. 2 10
Beef Pails. 10 Ib. Fancy fat 150 Grandpa Tar, 50 Ige. 3 50
Fon Stes & Mell, 18 Trilby Soap, 50, 10¢ 3 15 Ceylon
Peel Gee 9 Ga Giccs & ee Wiliams Barber Bar, 9s 50 Fekoe, medium ---_____ 41
Lemon, American ___-- o4  Fecola, 1 lb, _-_______ 8 Med. Steers & Heif. __ 08 Williams Mug. per doz. 48
Orange, American __-_- 24 Com. Steers & Heif. __ 07 White Fish Hux Tolet 50 —__ 3 15
Med. Fancy, 100 lb. 13 00 English Breakfast
Milkers Congou, medium ----_- 28
ers, bein... 18 50 SPICES Cc
Wilson & Co.’s Brands Veal K K K K Norway -_ 19 50 — So. ee
Raisins Oleo Top 09 ©«8.:‘Ib. pails 1 40 Whole Spices Congou, Fancy --.. 42@43
oN ee ee 9 Gul Bane 0 *\ Allspice, Jamaica -... @24
Seeded, bulk _.__-__. oo et... 08 Good ~~----------------- 08 ut Lunch —--—-—___ — 150 Gloves, Zanzibar @36
Thompson’s s’dless blk. 6% Special Row oo at Medium  --------------- 07 Boned. 10 Ib. boxes -- 16 Cassia. Canton Za @24 Oolong
a seedless, Cassia, 5c pkg.. doz. @40 Medium —________ 39
oe ee ing Ginger, Africa _._____ G@iS Ghaica = 45
Seedad 1h 62. 20 74 Lamb Mtsed No. ft @30 Kanes aa
MATCHES Ste CU ee cc 6 ea ee 8 CC a
Diamond No. 5, 144 6 1 Geed 13 2in 1. P . 7 . >
: : : . Paste, doz. ___130 Nutmegs, 70@90 --_-_ @50
Searchlight, 144 box 615 Medium ---------------- 08 EE. Z Combination, dz. 1 30 Nutmegs, 105-110 @48 TW
California Prunes Swan, 144 22 OR eo 05  Dri-Foot, doz. -___ 3 00 Paice Black — @23 Cotton 3 ni a 5
90@100, 25 lb. boxes--@05 Diamond, No. 0 -____- 4 90 Bixbys, doz. __._______ 1 30 a ee * Gua iano
80@90, 25 lb. boxes__@05% Shinola, doz. ___.___ 90 * ¥ eZ
70@80, 25 Ib. boxes..@06 pie. dice es Mutton pe 2
60@70, 25 lb. boxes-.@06% accnes Ve =
50@60. 35 lb. boxes__@ 071, Red Top, 5 gross case 475 Medium -_-_---------- 3 \ ce ee aie i. €) n oe a id
40@50, 25 lb. boxes-_@07%4 Signal Light, 5 gro. cs 440 Poor -----------__--. 0% Cloves, Zanzibar : @27 Cider, 40 Grain ee )
30@40, 25 lb. boxes--@08% oa POLISH — Ci Canton Get White Wine, 40 grain__ z
18@24, 28 Ib. bones elas Pork Black Silk Liquid, dz. 1 30 oo ST ee
, aap MULLER’S PRODUCTS Loin. med. 20 09 Black Silk Paste, doz. 1 25 aa
Macaroni, 9 oz. __---- So See 08% Enameline Paste, doz. 1 30 19 WICKING
Spaghetti, 9 oz. _____- S oq Shoulders 0614 Enameline Liquid, dz. 1 30 ai 99 No. 9, per gross 80
Hominy Elbow Macaroni, 9 oz. 200 Spareribs ------------ 06 = Z. Liquid, per doz. 1 30 ean Ne. 1, oer ates 1 2
Pearl, 100 Ib. sacks ._ 350 Hgg Noodles, 6 oz. -. 2 W Neck bones ~------- 03 ao, — oe + “05 No. 2, per gross -____ 1 50
Ege Vermicelli, 6 oz. 200 Trimmings ---------- 05 654 Si Sun, per doz. 1 30 429 %No- 3 ber gross _ 1h
Egg Alphabets, 6 0z.-- 2 00 54 Stove Enamel, dz. 2 80 *" Peerless Rolls, per doz. 90
Vulcanol, No. 10, doz. 1 30 Rochester, No. 2, doz. 5¢
Bulk Goods PROVISIONS Stovoil, per doz, ----_ 3 00 Rochester, No. 3, doz. 2 00
Elbow Macaroni, 20 Ib. 4% |... Barreled Pork — Seasoning Rayo, per dos. ‘75
Egg Noodle. 10 Ibs. -- 12 NUTS—Whole Clear Back --- 16 0U@IS 09 Chili Powder. 1% oz. 65
penes Peerless __-_ 15% Short Cut Clear ---_ 12 00 Celery Salt, 1% oz. 80
fragt, tava 12% SALT in to m2 WOODENWARE
Fancy Mixed ___-_-_- 11% F. O. B. Grand Rapid Gas ae Baskets
Pearl Barley Filberts, Naples -----. 13 __Dry Salt Meats _ = = Colonial, 24, 2 Ib. ____ “a Gas 135 Bushels, Wide Band,
6000 ce 700 Peanuts, Vir. Roasted 6% D © Bellies 18-29@13-10-1% Colonial, 36-1% -____. 1 20 Ponelty, ate ja gg 8G wood handles -____- 2 00
Barley Grits -------- 5 00 Peanuts, Jumbo -_--- Te Colonial, Iodized. 24-2 1 35 ‘Kitchen Bouquet --_ 4 25 Market. drop handle-_ 9
G@hester 250 Pecans, 3, star -_--_-_- 25 bas Med. No. 1 Bbls. ___ 2 90 taucel Leawes 299 Market, single handle 95
Pecans, Jumbo ____-_-- 40 Pore in ie . uc No. 1, 100 lb. bk. 1 00 Marjoram, 1 oz. ------ 90 eee See 1 60
: a BGS ‘a 7 g Fg 209” 3 Be petites areal 5
oe. So “Haat 60 lb. tubs ___-advance % che ar 50 ib , a heae. te none 90 Splint, medium ---~_- i 30
Sage Hides 57 80 4b. tubs ----advance % Cream Rock for ice. | Tumerci, 1% oz. -—--- 5 Solint. ax-<" 6 50
Bast India ----- SE ee | ee ee 20 Ib. pais -__-advance % Gaee 1 th cach 8 : - eee 5 =
10 Ib. pails _---advance % Butter Salt, 280 Ib. bbl. 4 00
a ea 5 lb. pails -__-advance 1 Block, G6 1b 40 . Churns
- : i anuts 3 lb, pails -_--advance 1 Baker Salt, 280 Ib. bbl. 3 80 STARCH Barrel, 5 gal., each __ 2 40
Tapioca je Cc Sal age : - Compound tierces ---- 6 6, 10 Ib., per bale _- 93 Corn Barrel, 10 gal., each__ 2 55
Pearl, 100 Ib. sacks -. 7% ellop’e case Compound, tubs _----- 6% 20, 3 1b, per bale __ 100 Kingsford, 24 Ibs. --- 230 * oa
Minute, 8 oz., 3 doz 3 28 Ib. bags, Table _._.. 40 Pow‘ d., bags, per 100 2 65
Dromedary Instant -- 3 50 aa Sis Argo, 24, 1 ib. pkgs. 1 15 Pail
elle ages a ai ails
Co 39 Bologna ~--------------- 10 Cream, eo = 10 at. Galvanized --__ 2 60
Peanuts, Spanish Ever 2.0 13 12 qt. Galvanized -_ 2 85
Jiffy Punch 195 Ib bags 20 Sie «~Rrankfort 220002 12 14 qt. Galvanzed __._. 3 lu
3 doz. Carton __--_--- 225 Witberts 22020 32 One 15 Gloss 12 qt. Flaring Gal. Jr. 5 00
Assorted flavors. Pecans Salted ________ 45 'Pongue, Jellicd | 21 Argo, 24, 1 lb. pkgs. 152 29 at. Tin Dairy --_-- 4 00
Walnut Caliornia «= 45. Headeheese — = 13 Argo, 12, 3 lb. pkgs. 2 17
pica *) lb. pkgs... 2 46 Teun
Silver eas, 49. In .. 18% r
FLOUR Smoked Meats Elastic, 32 pkgs. ... 2.56 Mouse, Wood, 4 holes. 60
Vv. C. Milling Co. Brands MINCE MEAT Hams, Cer. 14-16 Jb. 12% ‘Tirer, 48-1 Mouse, wood, 6 holes. i(
SS es |i foes aac, 4 dee 6 20 Soe Crt. Siem = au Toes Te
Harvest Guegi 529 Quaker, gdon case 88 NI Hat wood 2 MON 7 1
. . rie ee. ae
he 40 Yo Ho, Kegs, wet. lb. 16% Keuckics @23 Mouse, spring —.._____ 20
California Hams ____@09 SYRUP
Eee Boiled Hams @16 oe a . Tubs
oiled Hams _.____@18 ue Karo, No. 1% -- 2 36 ,

Lee & Cady Brands 7 oz jor, Fete. doz. 105 Minced eee oi: Blue Karo, No. 5,1dz. 299 Large Galvanized -___ 8 75
Home Baker -------- x a : Se eee Tr aan dias kag No we 1S Medium Galvanized _. 7 75
C Wheat 16 oz. Jar, Plain, doz. 195 Bacon 4/6 Cert. -___ @l4 a Se Small Galvani _

ee Quart Jars, Plain, doz. 3 25 ted Karo, No. 1% -- 2 37 . on oe
5 Gal. Kegs, each ---- 6 50 Red Karo. No. 5, 1 dz. 3 44
3 oz. Jar, Stuff., doz. 1 15 Beef Free Run’g, 32, 26 oz. 240 Red Karo, No. 10 ---- 3 29
Be ee 2 ta Houcies, ramp —@19 00 ive case ota 3 Heiner Soe ns
FRUIT CANS 10 oz. Jar, Stuff., doz. 2 65 Todized, 32, 26 oz. -- 2 40 Brass, single _________ 6 25
Presto Mason 1 Gal. Jugs, Stuff.. dz. 2 40 : Five case lots ------_ 30 : Glass, simgiq .-- 6 00
Liver Imit. Maple Flavor
J O. B. Grand mavits - oe 2 tl Orange, No. 1%, 2 daz. 2 93 Double Peerless ~—__- 8 50
oa _— cae Rae SCR aS ae 7 40 PARIS GREEN Cale 35 Orange, No. 5, 1 doz. 4 13 a Peerless ------ 7 50
a i te 1. ee 05 BORAX ie :]
a oe 32 Twenty Mule Team Maple and Cane ibaa Arua Te
Oc and ba 222 30 24, 1 1b. packages _. 335 Kanuck, per gal. ---- 1 50
RICE 48. 10 oz. packages __ 4 40 Kanuck, 5 gal. van -. 5 50 Wood Bowls
Fancy Blue Rose -- 3 50 96, 14 Ib. packages -. 4 00 13 in. Butter 5 00
PICKLES Fancy Head ________ 4 75 15 in. Butter ________ 9 00
FRUIT CAN RUBBERS Medium Sour a Grape Juice li in. Hotter 18 Ov
Presto Red Lip, 2 gro. 5 gallon, 400 count -- 4 75 Welch, 12 quart case 440 19 in. Butter -_______ 25 OC
earton 2 70 RUSKS Welch, 12 pint case_. 2 25
Presto White Lip, 2 Postma Biscuit Co WASHING POWDERS Welch, 36-4 oz. case__ 2 30
, 76 18 11 : Bon Ami Pd., 18s, box 1 90
gro. carton ---------- i Sweet Small rolls, per case -_.- 180 45 Ami Cake, 188... 1 65
5 Gallon, 500 7 25 12 rolls, per case -... 1 20 ee = ake. Bean - WRAPPING PAPER
ol casio em cocaine : ia covtotn per Gana 2s 85 COOKING OIL Fibre, Manila, white. 05
12 cartons, per case. 145 Climaline. 4 doz. ---. 3 60 Mazola No. 1 Fibre ~--------- 0616
GELATINE : Grandma, 100, Sc ---- 350 pints. 2 doz 460 Butchers D F 05%
bas tan —_..-- 2 20 Dill Pickles oes See i Guarta, 1 dos, 430 Kraft ---- -—-—— %
Minute, 3 doz, -------- 4 Ua : Snowboy, 12 Large -. 1 & alf Gallons, 1 doz > 40 r Stri --- - Ye
oe ee ia Ce ae SALERATUS oa 2 ee tS Se -
Jelsert, 3 doz. ------ 140 93 os Glass Thrown __145 4™ and Hammer 24s 1 30 r. en aa hae 3 65 5 Gallon cans, each -. 3 35
Old Dutch Clean., 4 dz. 3 40 YEAST CAKE
Oetason, 3o5 3 90 Manic. 3 daz 2. 70
JELLY AND PRESERVES : : SAL SODA Rinso, 40s ______-__ 3 20 TABLE SAUCES ___s Sunlight. 3 doz. ------ 2 70
Pure. 30 lb. pails ---- 2 60 Dill Pickles Bulk Granulated, 60 lbs. cs. 1 35 Rinso, 24s ----___----- 525 Lee & Perrin, large--5 75 Sunlight, 1% doz. ---- 1 35
Imitation, 30 lb. pails 1 60 5 Gal., 200 ---------- 365 Granulated, 18-2% Ib. Spotless Cleanser. 48. Lee & Perrin. small_- 3 35 Yeast Foam, 3 doz. _. 2 70
Pure, 6 oz., Asst., doz. 90 16 Gal., 650 ---------- 11 25 packages 02.000 1 10 2 on, 3.85 Pepper —-—--------- — 160 Yeast Foam. 1% doz. 1 35
Pure Pres., 16 oz., dz 185 45 Gal., 1300 -----_--- 30 00 Sani Flush, 1 doz. -. 225 Royal Mint --_------- 2
Sanelio. 2 dom, 315 Tobasco, — ------ 3 75
Soapine, 100. 12 oz. __ 6 40 Sho You, 9 oz.. doz. 2 06 :
COD FISH Speedee, $ doz. _____ 736 0 6A) lsree ‘2 a eS
Y GLASSES e PIPES Peerless, 1 lb. boxes 18 Sunbrite. &0s .... 2 10 Aol arall o 5 eischmann, per doz.
4 Tob, 3 doz. in bx. 1 00@1 20 Old Kent, 1 Ib. Pure 25 Wyandot. Cleaner, 24s 1 85 Caper 2 68. 330 Red Star. per doz. ---__ 20

% Pint Tall, per doz. 38

 

 

22

MICHIGAN

TRADESMAN

April 5, 1933

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit.
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

Forced to Increase Prices

There is much reason for labor dis-
content, for a number of things have
been done in all industry that would
not be tolerated.if conditions were any-
where near normal. The shoe industry
was one of the first of the industries to
have sectional labor troubles.

A point for us now to consider is the
possibility of the price of shoes being
forced higher by the pressure of labor.

The government is not unaware of
the situation that has developed in the
Northeast section of the country, for
the Labor Department has had investi-
gators contacting the workers, the
unions and the manufacturers. In all
probability, the next move on the part
of the Labor Department will be in-
vestigations of exploitation of labor by
manufacturers who have profited by
unfair practices. When their books are
examined, we hope that they will go
right to the bottom in investigating
plants that put financial penalties upon
workers.

Is it any wonder that there has been
unrest when there are so many ex-
amples of labor exploitation? Many
manufacturers, in the mad rush for
business at any old price, have squeezed
labor to impossible levels. For this
reason, all the forces for social good
have been sympathetic with some of
the strikes against some of the man-
ufacturers. The unfortunate thing
about labor strikes is that it oftentimes
hits both the good and the bad. The
strikes of the past few months have
been no exception to that.

A number of mail order and chain
organizations have been greatly dis-
turbed by the fact that they will not
get the thousands of pairs of shoes that
they need for Easter business. Their
catalogs and promotions are already in
distribution at price levels based on
low factory wage scales. Some of these
organizations will now have to go out
into the market and buy stock shoes
from reputable houses and in some
cases pay more for the shoes than the
prices printed. They will be forced to
do a lot of substituting, but in the long
run the bitter lesson will be taught—
that it is better to pay a price for a
shoe at the source that permits of a
decent wage scale. In the last analysis
—shoes that are bought on starvation
wage scales are not profitable to any
handler—much less the ultimate
wearer.

A temporary lull in one big battle of
wages is now taking place. Many
manufacturers who have worked more
diligently with the “chisel” than they
have with the “golden rule,’ have
signed the union agreement with their
tongue in their cheeks, and may be ex-
pected to start the fight agan with lock-
outs after the completion of the Easter
run. Of this we are convinced—that
shoe labor trouble in parts of the coun-
try, and labor trouble in other indus-
tries as well, is going to be much
worse before it gets better. Destruc-
tive competition hasn’t ceased, neither

has selfishness all down the line been
obliterated by forward movement out
of Washington.

Some interest has been stimulated in
limiting working hours as a practical
means of sharing the work, but that
proviso may be both impractical and
unconstitutional. Past experience in
labor study has shown many men that
a reduction in hours of work and other
restrictions has always in the past been
followed up by an increase in compen-
sation—not only an increase in the
scale rate, but also an increase in the
number of dollars received per week.
The important thing is a fair wage for
a good day’s work,

For the moment, the industry is sev-
eral million pairs short of production
of very cheap shoes which may mean
that those volume distributors will lose
sales for Easter, which other stores
will gain because of having wanted
stock on hand, in the stores, at the
right time. This condition continues
the unsettled feeling in the very low
price shoe field operating through what
is termed in the trade “chiseling man-
ufacturers.”

There is a possibility of still further
curtailment of “dollar cheap” shoes.—
Boot and Shoe Recorder.

—_>+<>____

IN THE REALM OF RASCALITY
(Continued from page 19)
bination with the prefix “semi” or
with any other words in advertising
matter which may have the tendency
to deceive purchasers of typewriter
ribbons into the belief that such prod-
ucts are composed in whole or in
part of silk, when such is not the fact.

A rabbit food in pellet form, as sold
by a manufacturing corporation, will
no longer be advertised in such a way
as to deceive purchasers into believing
that it is effective as a vermifuge or
anthelmintic, or that it is efficacious
in removing worm parasites from rab-
bits or that it is an effective treatment
for all types of worms with which
rabbits may be infected, when such is
not the fact, unless, when the product
is in truth and in fact effective as
represented for a particular type of
form, in which case the statements
shall be limited to that particular type
of worm, for which the product has
been proved to be an effective treat-
ment. The corporation will also stop
using statements which have the tend-
ency to mislead buyers into believing
that bloat, dysentery, constipation,
an high mortality indicate a rabbit has
worms, when such is not the fact.

The words “Hard Wood” will no
longer be used by a corporation man-
ufacturing wood-frame card tables to
describe products not made from hard
wood, nor will the words “Hard
Wood” be used in any way to deceive
purchasers into believing the product
so described is made from hard wood,
when such is not the fact.

A corporation selling braid and
shoe laces will cease using the word
“Silk” as a mark, brand or label on its
products so as to imply that they are
made from silk, the product of the
cocoon of the silk worm, when such
is not the fact. .

eee
The best one can do is to do the
best one can.
——~+-.___
Patience can become a vice.

DETROIT DOINGS.

Late Business News From Michigan’s
Metropolis

Two hundred and fifty thousand
Detroit people, according to the agreed
estimate of city officials, are now de-
pending upon the City of Detroit for
food and shelter. There is little or no
money with which to feed them. Funds
from the Reconstruction Finance Cor-
poration have been spent and more
than $2,500,000 of these R. F. C. wel-
fare funds are hopelessly tangled up
in the banking crisis. Groceries and
wholesalers are bogged with unre-
deemable welfare tickets.

The R. F. C. has positively refused
to grant any moe aid to the stricken
people of Detroit until the State of
Michigan provides some direct relief.
Governor Comstock has reluctantly,
according to his own statement, in-
spired the introduction of a bill in
the State Senate which will make cer-
tain money allotted for highways, un-
der the Horton Act, available for direct
welfare relief. This complies with the
requirements of the R. F. C. funds
with which to feed
women and children.

hungry men,

Governor Comstock has publicly ex-
pressed his dissatisfaction with the
entire set-upp of welfare operations
throughout the state and has given
specific examples of bad policies of
administration which have grown up
with the problem during the past three
years. In submitting the so-called
“diversion” bill, the Governor has, as
he states it, “swallowed his personal

Mutual Building

 

INTELLIGENT INSURANCE SERVICE

and

REAL INSURANCE SAVING

Originally
For Shoe Retailers
now

For Merchants in All Lines

feelings in the matter’ and made the
move demanded of him by Washing-
ton..

An indication of the hostility of the
representatives of the Christmas Tree
counties was present last Tuesday
afternoon at a meeting attended by
200 persons from all over Michigan in
Lansing. The meeting was called for
the purpose of discussing means of
feeding the hungry and ill-clad citizens
of the state who must look to the
government for the bare necessities of
life. Before the so-called welfare
meeting had adjourned, however, there
arose a number of champions of more
roads from the out-state districts. The
matter of deciding between hungry
men, women and children, and of
building more roads became rather
blurred and the meeting adjourned
without any clear-cut decision in
favor of the hungry and the sick. The
meeting did, however, vote decisively
to support the diversion measure.

It was rather discouraging to sit in
a gathering of 200 people and find
any question whatsoever when it came
to feeding hungry people. It is very
clear that many people do not realize
the enormousness of the problem or
the imminence of a crisis.

It is certain that if the diversion bill
fails there must be enacted some more
drastic measure. That is inescapable
and those who would continue road
building at a time like this should real-
ize the problem, There is but one gen-
eral policy with regard to welfare that

(Continued on page 23)

eer Reem
—

 

 

The same saving and the same service to all

 

We confine our operations to Michigan
We select our risks carefully
All profits belong to the policyholder

MIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

LANSING, MICHIGAN

Phone 2074]

 

 

 

 

oo ah cit ge 8

April 5, 1933

MICHIGAN

TRADESMAN

23

 

OUT AROUND.
(Continued from page 9)

has left on a nation wide tour in an
endeavor to refute mistaken impres-
sions. of this city resulting from the
recent quake. Dates have already been
arranged in forty different cities.
However, be that as it may, I am
mailing, under separate cover, a small
book of pictures which will give you
some idea of the havoc wrought. Had
it not been for the prompt action of
the gas company in turning off the
gas within six minutes after the shock,
all these towns would probably been
burned to the ground. I notice this
book does not contain any of the
schools, so am just sending one and
to actually see this strikes horror to
your heart, as had the quake occurred
two hours earlier thousands of inno-
cent kiddies would have been killed.
Had it been two hours later the thea-
ters would have been filled, so there
surely is a Divine Being watching
over all.

A lady friend drove down to Long
Beach with me last Wednesday and
we took our time looking around and
I want to say the pictures cannot pos-
sibly express the situation as it really
is and then, of course, the streets
were all cleaned, but when we looked
up the alleys and saw the debris it
made us shudder. There were hun-
dreds, if not thousands, of homes all
askew and in one right around the
corner from my cousin a woman was
killed. These homes were mostly
frame buildings. The stucco houses
and buildings seem to have stood the
shock remarkably well. After seeing
the brick buildings in ruins I wonder
if they will ever use much more of it
again.

Indignation is rife over the collapse
of the school buildings and naturally
investigations are being held, but what
avail is that now? Their apparent
flimsy construction certainly ought to
show up deliberate negligence on the
part of the contractors who erected
buildings which ought to be as fire-
proof and quake proof as money can
build them. One thing brought out in
the investigation was the poor grade
of mortar used with the brick. Mighty
little excuse for that, I should say.

Compton is a heart-rending sight
and even when we were there two
blocks of the business district were
roped off. Why there were not more
casualties is little short of a miracle.
I believe the loss of life in Long
Beach alone will mount to two hun-
dred, but the truth will. never be
known, as they have not, as yet, begun
to clear up many of the worst places.

Hollywood suffered many broken
windows, especially big plate ones,
and several buildings show cracks;
while in the Southern part of Los
Angeles there was quite a bit of dam-
age. Had this quake hit Los Angeles,
instead of the area it did, I am rather
of the opinion the result might have
been equal to that of San Francisco,
and then I wonder if the natives
would call it a third class one. We
were about fifty miles away when it
started and certainly felt it pretty
plain in Riverside, which will give you
a slight idea of the wide area which
felt the continual shocks.

My cousin said she had just fed
her young two year old son and was
waiting for her husband. The dinner
turned upside down in the middle of
the floor, dishes, jellies and every-
thing in the cupboards fell on top of
it and when they finally went back in
the house they simply swept every-
thing up into the garbage. They slept
in their car three nights. Her husband
ran out of the building where he works
(Hudson automobiles) and when he
turned around to look at it, it seemed
to be up in the air and quivering.
The electric signs fell down and bricks
began to fly, catching one of the men
trying to escape. They dug him out
and rushed him to the hospital, and
he was the first one there, but in less

than ten minutes there were 150. Doc-
tors were operating and ministering
to the wounded in the halls and with
the use of candles.

Did you folks know Mr. and Mrs.
Charles Taggart who, I believe, used
to be landlord at the Morton House,
Grand Rapids. They separated and
she married again, an ex-service man.
It seems that Mrs. Taggart and her
new husband were in a music store in
Compton when the quake started and
the next thing she knew she was lying
on the sidewalk with her head over
the edge and covered with debris,
while her husband was lying in the
middle of the street face down. She
called to him, but he did not answer
—he had been killed instantly. Kind
hands extricated her. She has a frac-
tured vertebra and is at the home of
some relative. Mr. Verbeck is going
to see her sometime this week. Up
to the time Mrs. Cody called they had
not been able to locate Mr. Taggart,
who was working in a restaurant at
Long Beach.

Mr. Verbeck said Mr. Stowe rather
chided him about not making more
mention of the earthquake, so he was
writing something about it for the
next issue. However, he seems to
make very light of it, due to the fact
that the fatalities were so few com-
pared with the population. Then,
again, he is loyal to his California.

Saw Mr. Trotter for a few minutes.
He seemed quite all right and was
holding services in a tent.

I feel more confidence in the ulti-
mate triumph of the independent mer-
chandiser, in his contest with the
chain store, than I have for the past
ten years. The managements of the
chains are very much depressed over
their decreased volume and profit dur-
ing 1932 and the discouraging outlook
ahead of them.
chains are seeking the seclusion of
the bankruptcy court. Only last Fri-
day the Louis K. Liggett Co. New
York, which conducts a chain of 450
retail drug stores in thirty-five states,
filed a petition in the Federal court
in New York City, setting forth that
the corporation is unable to pay its
debts in full and authorized its offi-
cers to execute and file a bankruptcy
petition.

Large numbers of

The condition which influences me
more than anything else is the grow-
ing sentiment of universal opposition
which is apparent on every
President Roosevelt is known to en-
tertain very positive opinions that the
operations of the chain store must be
curtailed. The feeling in Congress is
equally friendly to the
merchant and legislatures everywhere

hand.

independent

are. handing out discriminatory legis-
lation against the chains. When such
enactments get to the higher courts
of the land they are nearly always
sustained and held legal. All the inde-
pendent merchants need to do in this
emergency is to stand firm, keep their
associations up to the highest point of
efficiency, and see to it that grasping
and self-seeking officers are relegated
to the background.

President Daane and his associates
in the Grand Rapids Savings Bank are
entitled to a large measure of credit for
the masterly manner in which they
have raised the $1,500,000 additional
capital demanded by the powers that
be. Unless some new requirement not
heretofore insisted on is presented the

institution will be ordered to open for
“business as usual’’ before long.

The State Banking Commissioner
certainly did Grand Rapids a good turn
when he placed Howard Lawrence in
charge of the Security Bank as con-
servator. No better could
possibly have been made, Mr. Law-
rence is the most capable
man to handle the situation to be found
anywhere in the state. His selection
brings great confidence to the stock-
holders and depositors that the best
possible course will be adopted in re-
organizing or winding up the bank.

selection

probably

 

Joseph Brewer and his associates in
the Grand Rapids National Bank are
still hard at work on the herculean task
accorded them by the Controller of the
Currency. They hope to reach the goal
before the end of the present week.

The tragic death of Frank T. Huls-
wit in New York Sunday afternoon
closes the career of a man who played
an important part in the financial his-
tory of this country. I speak from ac-
tual knowledge of the man because I
was interested with him financially in
his first business undertaking in 1904
and subsequently served as a director
for several years of the United Light
and Railways Co., which was an out-
come of the original organization. In
1911 I was succeeded as a member of
the board by Samuel Insull.

Mr. Hulswit was one of the most
courageous men I ever knew. No in-
vestment was too large for him to
undertake if he saw in it the possibility
of increased earning power. His ability
to acquire friends among men of large
means was remarkable. Of course, he
suffered bitter disappointments at
times through the ingratitude of sum-
mer friends and the treachery of those
in whom he trusted. He was _ not
always a good judge of men, for which
he paid dearly. But for the utter col-
lapse of utility values in 1929 I think
he would soon have become one of the
richest men in the utility world. He
fought like a tiger to maintain his com-
manding position in the utility field,
but the cards were stacked against him
and he had to bow his head to the in-
evitable. He had many outstanding vir-
tues and admirable qualities which will
be remembered by his friends as long
as they live. E. A. Stowe.

DETROIT DOINGS
(Continued from page 22)
can be followed by any unit of gov-
ernment—the total of
must be collected, the hungry people
must be fed and with what remains of
the tax collections we can buy what-

utmost taxes

ever measure of government we can
afford. The sooner all of the people
realize the gravity of the situation,
the sooner hunger and want will dis
appear from Michigan—The De-
troiter.

April is being regarded here as the
key to the future, even if it may fail
to achieve its old distinction of being
the big production month of the year.
Most

that sales during the next three weeks

observers here are convinced
will indicate quite positively whether

or not the turn h3s come.

Improve-

ment is expected to show itself in

centers of better industrial employ-
ment. The past few days have brought
dealer reports
line from the Middle West and the

South, but from manufacturing rather

favorable along this

than agricultural areas.

Indications point to the fact that
the passenger-car market will have an
unusual stability during the the next
By midsummer or early
there

few months.
Fall,

change in the

however, may be some

situation. Executives
foresee the possibility of revised mod-
els before the end of the year. They
may be necessary as a stepping-stone
to increased prices. If general com-
modity prices rise, the motor-car list
will follow, and it is rather more dif-
ficult to increase the tags on an exist-
ing model than on a new one. An-
other possible reason for new models
is that some may offer them as an in-
ducement to sustain the buying impe-
tus expected to manifest itself during
the next two or three months.

That ever-busy department of most
motor-car factories, the research lab-
oratory, is going ahead with the design
of cars for future years. A peek into
several of these establishments re-
cently reveals the fact that the trans-
mission is the subject of considerable
experimentation. Most of this re-
search looks toward the development
of a transmission that operates auto-
matically. A sustained strong demand
for automobiles, it is whispered about,
will bring the automatic gear-set into
being more quickly than the average
motorist imagines.

What is said to be the first semi-
trailer bus in service in the United
States is being operated experimen-
tally by the Suburban Transportation
System of Seattle, Wash. The coach
and power units may be hitched or
unhitched in short order. As described
in Bus Transportation, an advantage
of this arrangement is its flexibility,
since coaches of lesser or greater seat-
ing capacity and likewise power units
of less or more horsepower, can be
substituted as required. In this design
“the engineer’s dream of three-point
eliminate
racking strains is realized.” The ab-

suspension to twisting or
sence of driving mechanism under the
passenger compartment is said to make
for less noise and to reduce the ve-
hicle’s overall height.

Cadillac has substituted Duco finish
for enamel on forty points, it is re-

 

Phone 61366
John L. Lynch Sales Co.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

Business Wants vepartment

Advertisements insertea under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

HAVE good location for meat market
in cash grocery. G. G. Beckman, Clifton,
Kansas. 565

 

  

24

 

MICHIGAN

 

TRADESMAN

 

April 5, 1933

 

ported. Heretofore Duco was found
impractical for other than smooth sur-
faces, but it is now used on the con-
duits that sheathe wiring for the light-
battery and_ skid-chain
boxes, radiator splash shields, running-
board moldings, &c.

Earl A. Thompson of Cadillac, said
to be the inventor of the synchro-mesh
transmission, has been made special
assignment engineer to head an “im-
portant new department” of the com-
pany. :
Beauty is only skin deep, but econ-
omy lingers on, seems to be the con-
sensus of car buyers, if figures mean
anything. The latter were gathered by
Continental in a survey of 58,000 in-
dependent service stations and garages
in this country which elicited 9,500
replies. “Our survey,” says F. L.,
Rockelman, vice president in charge
of sales, “establishes the fact that more
than 75 per cent of potential purchas-
ers place economy as the determining
factor in the selection of a car. Per-
formance, beauty and mechanical fea-
tures play their part in the final de-
termination, but operating and service
economy is the primary demand to-
day.”

In a series of tests last week, at
speeds ranging from fifteen to sixty-
five miles an hour, a Continental Bea-
con sedan is said to have established a
fuel consumption record of 32 miles
per gallon.

An unusual featureof Austin’s 2,502
car sales last year is that the bulk of
registrations were in Southern States.
This, it is pointed out, goes counter to
the rest of the industry’s experience
of recording the greatest number of
sales in Northern and Eastern States.

ing circuits,

—__2 >>
Items From the Cloverland
of Michigan

Sault Ste. Marie, April 4—With the
ferry between the two Soos in opera-
tion again we can notice the added
activity in consequence. Our Canadian
friends do considerable shopping on
the American side of the river, while
our shoppers find pleasure in buying
Canadian woolens and other clothing.
While there is very little difference n
the prices there seems to be a desire to
purchase abroad.

S. D. Newton, assistant editor of the
Upper Peninsula Development Bureau,
at Marquette, is spending a few days
here. He cast his vote on Monday, as
he has a residence here, but his office is
at Marquette.

The Rogers Park Cafe on U.S.-2,
near St. Ignace, has opened for the
season, the grand opening to take
place Saturday night, April 15. Fenlon
Bros. will manage the cafe, as they
have in former years. The popular
orchestra known as the Australians,
which has just cmopleted a winter en-
gagement playing at Miami, Florida,
will furnish the dance music again this
summer.

George Lentz, the well-known gas-
oline man, is again confined to his
home on Prospect street, where he is
suffering with three broken ribs. He
fell on the icy walk near his residence
last week. He will be laid up for some
time. This is George’s second accident
within two years, the former accident
breaking his hip, which laid him up for
several months, and is still bothering
him. He has had more than his share
of hard luck.

Members of the Newberry Business
and Professional Woman’s Club were
requested to write to Lansing, protest-
ing the 30 hour a week work bill for

women which is before the Legislature
now.

Chester Crawford, the well-known
merchant at Stalwart, paid the Soo a
visit last week, taking back a load of
supplies,

Looks like a lot of golf clubs will
join the “back to farm” movement this
summer,

C. b. Burdick and B. A. Whistler,
representatives of Alford, Burdick &
Howson, well known Chicago en-
gineering firm, visited Manistique last
week for the purpose of starting a sur-
vey to determine the feasibility of a
municipally owned light and power
plant for Manistique.

The old warehouse «n the Soo Line
tracks at Manistique, formerly used by
the Minneapolis Brewing Co., is being
repaired, ready for the 3.2 beer. Lied’s
Inc., will be the wholesale distributors.
They expect to have the big rush start
about April 17. It won’t be long now,
thev say.

Efforts are to be made to interest
former Governor Chase S. Osborn. in
helping to revive the plan to offer the
shelter and employment of U. S. army
camps to some 80,000 young men now
out of employment, but whose health
and character would make them eligi-
ble for such informal service. A_ bill
providing for such sensible emergency
relief and training passed the Senate
this winter, but died in the House on
March 4. It was expected that several
summer camps would be maintained in
various parts of the Upper Peninsula
under the direction of regular army
officers. Similar camps for summer
college students have enjoyed remark-
able success and are annually increas-
ing in number and attendance. Chase
S. Osborn, amid his many good works,
has taken a personal interest in Boy
Scouts and in all sorts of supervised
outdoor training for young men.

Lent is a swell time to practice econ-
omy without being mistrusted of being
a tightwad.

William G. Tapert.

—_2+~-.____

Trade Scrip Worked Out Well

in Cadillac

Cadillac, April 4—You probably will
be interested to learn of the success
obtained through the trade scrip plan
as promoted in Cadillac, Michigan. I
know that you are interested fn the
development of trade among the retail
merchants and the writer also knows
that you know that business for the
retail merchant has not been as good
as it should be.

After a thorough investigation, the
Chamber of Commerce, through a spe-
cial committee, issued a $2,500 scrip
program which turned the city of Cad-
illac into a city of activity for the re-
tail merchant. Although we had set
aside four days as the starting point to
issue this scrip to our merchants, it
was all bought up within a day and a
half. More real money was brought
out of the sock to secure a fifty cent
trade scrip, which was issued for every
$2.50 cash purchase or the payment of
$2.50 cash on an old account of thirty
days or more.

It is estimated that $15,000 passed
between the purchaser and the mer-
chant on the initial day of this issue
which was March 31 and April 1. Cad-
illac had a real April Fool day in that
business took a sudden turn upward
and developed a most contented group
of merchants.

I am writing you this, knowing of
your interest in the success of all mer-
chants.

Charles A. Gross,
Secretary-Manager
Chamber of Commerce.

—_o +> ___
Cannot Get Along Without

the Tradesman
Traunik, April -3—The writer has
not been dispensing dried apples,
prunes, vinegar, raisins and overalls
for the past eight years, but somehow
it seems we can never dispense with
the services of the Michigan Trades-
man and we must also lend that en-

couragement that is due the editor for
his untiring efforts in behalf of the in-
dependent merchant and his fearless
condemnation of all those who may
have confederated themselves with any
and all unholy alliances. Your long and
vivid experiences in the various activi-
ties of Michigan have fitted you to
know whereof you speak. The late H.
R. Pattingell and W. N. Ferris had a
wide field of social acquaintances, but
yours ranks equally as high within a
circle of men of broad business activi-
ties, not alone with men in the mer-
cantile calling, but the industrial and
professional sphere as well. We are
looking forward to your continued
bodily vigor and trust the prestige of
the Michigan Tradesman shall not
grow less so long as you are the pilot.

W. J. Kehoe.
———_+++___

Programme of Retail Grocers
and Meat Dealers

Registration at Pantlind Hotel.
Tuesday, April 18, 9 to 12:30 noon.
Civic Auditorium Tuesday, April 18,
after 12:30 p.m.

2:15 p.m. Community Singing,

2:30 p.m. Convention called to order
by President VandenBerge, of the
Grand Rapids Local Association.

Invocation.

Welcome Address by
John Karel, Mayor.

Response by R. Eckert, 2nd Vice-
President State Association.

Introduction State Association Pres-
ident by President VandenBerge, of
the Grand Rapids Local Association.

Annual Address—State Association
President Paul Schmidt, of Lansing.

Annual Report—State Association
Secretary, Herman Hanson.

Annual Report—State Association
Treasurer, Orla H. Bailey, Sr., of Lan-
sing,

Appointment of Convention Com-
mittees, Auditing, Nominating, Rules
and Order, Sergeant at Arms.

Address—Some Hidden Assets, by
“George Johnson, Instructor Vocational
Training, Davis Tech. High School.

Address—Team Work, by William
Van Overloop, Sales Promotion Group.

Announcements—By local commit-
tee.

Question box in charge of William
Schultz, Past President State Asss’n.

Adjournment.

Tuesday Evening

7:30 p.m.—Orchestra Overtures.

8 p.m.—Meat cutting demonstration
by F. H. Helmreick, associated with
Armour & Co.

Wednesday Forenoon

9:15 a.m.—Community singing.

9:30 a.m.—Convention called to
order by President Schmidt.

Report of Committee on Rules and
Order.

Reports of locals and cities.

Address on Value of Advertising by
L. V. Eberhard, Grand Rapids.

Address on Efficiency Merchan-
dising by W. L. Butler, of New York,
Associate Editér Progressive Grocer.

Address on Romance in Coffee by
R. S. Gehlert, Sr., of Detroit.

Announcement by Resolutions Com-
mittee,

Question box.

Announcement of Local Association
Committee,

Adjournment,

Honorable

Wednesday Afternoon
1:45 p.m.—Community singing.
2 p.m.—Convention called to order
by President Schmidt.

 

Debate on Cash vs. Charge, Cas’
policy by Paul Schmidt, Lansing.
Charge policy by Gerritt VanderHoo;
ing, of Grand Rapids.

Address on Better Merchandising fv
Bigger Profits by Frederick J. Nichol
Director of Merchants Service Burea
of the National Cash Register Co.
Dayton, Ohio.

Introduction of H. C, Peterson
Vice-President of the National Asso-
ciation of Retail Grocers, of East Chi-
cago.

Address on Fruit and Vegetable
Racketeering by Chains by Walter J.
Nichols, Secretary Illinois Food Dis-
tributors Association,

Announcements by local committee.

Adjournment.

7 p.m.—Pantlind Hotel banquet and
ball.

Thursday Forenoon

9:15 a.m—Community singing.

9:30 a.m.—Convention called to or-
der by President Schmidt.

Discussion on legislative matters.

Report of Credential Committee.

Report of Auditing Committee.

Report of Resolutions Committee.

Report of Nominating Committee.

Election of officers.

Selection of 1934 convention city.

Introduction of President-elect.

Remarks of retiring President.

Unfinished business.

Fnal adjournment.

Thursday Afternoon
2:30—Cooking school for visiting
ladies and selected patrons of local re-
tailers, conducted by Dorothy Dedman,

Director Home Economics Depart-
ment of the Commercial Milling Co.
——_>++___

What Road Are You Driving?

Ideas are the driving force of busi-
ness. Millions of capital will not save
a business devoid of ideas. The hard-
ware association presents a group
meeting program—bigger and better
than ever—brim full of good, sound
dynamic ideas. The principal speaker
has had twenty years practical work in
sales training and business research—
has talked to more than 4,500 retail
sales groups—and brings a power
house of ideas to you and your sales-
men. You'll go home full of fight to
attack your own problems more suc-
cessfully.

Marching on in 1933!

Here’s the group meeting program:
Two hours of interesting ideas!

“Retailing During Business Recoy-
ery” by G. W. Sulley, Merchants Serv-
ice, National Cash Register Co.; “A
Hardware Man Sees the Light”—
What happened when a store intro-
duced modern display ideas?” A talk-
ing movie presented by courtesy of the
Amercan Wire Fabrics Co. It’s funny,
too. “Marching on in 1933” by H. W.
Bervig. The hardware retailer attacks
some big jobs this year. Discussion
follows. Adjourn at 10 p.m,

Harold W. Bervig,
Sec’y Mich. Retail

Hardware Ass'n.
>...

Happy is the man who can endure
the highest and lowest fortune. He
who has endured such vicissitudes
with equanimity has deprived misfor-
tune of its power.—Seneca.

—_2-+._.

It’s hard to get on if you go off the
handle.

 

 

 

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ated

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A PRAYER FOR
TO-DAY

Oh, Master of the Universe, in these trying days, for these
things I pray:

Open my eyes to see that my business destiny re-ts squarely
on my own shoulders and teach me the futility of waiting

for a Magician to improve conditions by the waving of

a Magic Wand;

Help me to face reality, not with pessimism and folded hands,
but heroically and manfully, with a mind that thinks, a
heart that dares and a faith that keeps on trying;

Keep me from going stale; save me from the inertia of despair
and make me see that only cowards throw up their hands

and quit;

Preserve my enthusiasm, without which nothing great is ever
accomplished, and help me to come down to my desk
each morning with the determination to conquer my job

and dominate the day's work;

Keep the blood red in my veins, keep my eyes on the peaks,
keep my vision unclouded, and help me to maintain a

victorious mental-attitude in the face of every difficulty;

Give me the nerve to look the Demon Fear in the eye and
tell him to go to hell;

 

Help me to turn from passive wishing and hoping, to dynamic

and constructive doing;

Inspire me to improve my product, discover new markets, and

create new and more aggressive merchandising methods;

Give me the courage to pioneer, to launch out into the deep,
to break new trails and to do the things that have never

been done before;

Save me from the vicious cycle of suicidal price-cutting by
giving me the courage to apply the Golden Rule in all my
buying and selling;

Give me the infinite patience to know that business salvation

is won only through eternal vigilance and perseverance;

Help me to keep everlastingly working for success, with

laughter in my heart and a spirit that will never say die;

For these things I pray that | may help to hasten the day when
factory whistles will blow a salute to a new prosperity,
when the wheels of industry will hum a song of action
and when our millions of happy workers will once more

greet the rising sun.

Wilfred Peterson.

(Copyrighted 1932 by The Jaqua Company, Grand Rapids, Mich.)

 

 

 

 

 

 

 

MODERN CUTS
OF PORK

This is the twenty-fifth of a series of articles presenting modern
methods of cutting pork which are being introduced by the
National Live Stock and Meat Board.—Editor’s Note.

THREE MAJOR CUTS OF SMOKED HAM
(Continued)

Profitable ways of using the three major cuts
of smoked ham are being presented as one
feature of this series of articles on modern
pork cuts. Suggestions for using the butt
have been given in previous articles. The
suggestions here are for the center cut.

Two Ways to Use the Center Cut of Smoked
Ham

 

Art. XX V—Caurt |

The center cut section of the smoked ham is
shown above. This portion is used for baking
and broiling. Cuts suitable for each method
are illustrated below.

Center Cut Ham For Bakin

Me

#

     
  

  

 

Arve. XXV—Cart 2
Cut

Center |

Ham Slices

gs

      

Art. XXV——Caut 3

 

 

 

Ba, iis mlraeteae ann sih aan

 

 

 

———————————

 

 

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Milk

Consumer Acceptance

   

   

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All are embodied in
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Join the rapidly growing
number of Dealers who

find QUAKER MILK

to be a valuable asset
Ct

LEE & CADY

 

 

 

 

    

TRENGTH

COMPANIES REPRESENTED HAVE
Assets $65,931,787.14
Surplus $23,396,338.15

ERVICE

Correct Insurance Coverage
Engineering Advise

AVINGS

1212% To 40%
According To Classification of

Property

THE MILL MUTUALS AGENCY

LANSING, MICHIGAN

Mutual Building Phone 20741

DETROIT OFFICE GRAND RAPIDS OFFICE

Transportation Bldg. Grand Rapids Trust Bldg.
Phone Phone
Randolph 0729 95923

 

 

 

 

 

 

 

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