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Fiftieth Year

   

 

  
 
  
   
 
 

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ep D RAPIDS, WEDNESDAY, APRIL , 1933 Mate 2588

 

 

 

 

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BUILDING

We are building every day,
In a good or evil way,

And the structure as it grows
Will our inmost self disclose.

Till in every arch and line

All our faults and failings shine;
It may grow a castle grand,

Or a wreck upon the sand.

Do you ask what building this
That can show both pain and bliss,
That can be both dark and fair?

Lo, its name is Character.

Build it well, whate’er you do;

Build it straight and strong and true;
Build it clean and high and broad;
Build it for the eye of God.

I. E. DIEKENGA.

 

 

 

 

 

 

 

 

 

 

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Crips 4 4 CLritne sl
Ptr Te LT FE A
Perit ¢ t Fy te bl
aos 24 to May | is Better Home Week
S S 2 é 5 3 $ z S $ & 3
Pett tt tie ete ye ht
Pr erertTTEeR ye ff
Peete CTC CEE

 

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—-

 

 

Big Business Buys

Mutual Protection
b

It is a problem to many buyers of insurance to
know what kind of insurance to buy. A
convincing answer is the example of out-
standing industrial corporations of the coun-

try who have been MUTUAL insurance

policyholders for many years.

It is significant that these seasoned buyers of
insurance turn to mutual companies for pro-
tection and for the considerable saving in cost
they offer to any policyholder—corporation
or individual.

The savings which mutual fire insurance com-
panies are able to make for their policyholders
come from economy and conservatism in
management—from intensive and intelligent
fire prevention effort. These savings, under
the mutual plan, are returned to the policy-
holders. There are no stockholders in a
mutual corporation.

Mutual fire insurance offers property owners
a sound, stable and unfailing protection for
their investment—and because it is mutual,
at a saving in cost.

Your fire insurance is an important overhead
item.

A thorough audit of insurance policies is one
of the services available to patrons of mutual
insurance companies. If you are not definite-
ly certain that you can properly check and
analyze your fire insurance contracts, you
will do well to refer them to the insurance
representative. This service costs you nothing
and may be the means of correcting serious
defects in your fire insurance protection.

Anchor Red Salmon

 

 

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Red Heart Med.
Surf Pink Salmon

Bull Dog Sardines

Red Crown Sliced Beef

 

Rademaker-Dooge Grocer 'Co.
Distributors of

Red Salmon

The House of Quality and Service

 

 

 

when

W.G. & M. installed
Uneeda Bakers
CUSTOM BUILT
BISCUIT DEPT.

 

SALES DOUBLED

 

 

as HERE are only two rea-
sons for the 100% gain
in our cracker sales,” says the

owner of W.... Grocery &
Market. ‘“‘i—the open shelf
display... which attracted

new customers; 2—a well-
arranged, well-located de-
partment.”

This display will boost bis-
cuit sales for you, too. It saves
space, saves time, encourages
self-service ... makes sales

 

w::houta word f-omyou. You
buy it absolutely at cost—less
than you probably imagine—
and the few dollars you spend
soon come rolling home in
extra profits!

Ask the Uneeda Bakers
salesman for photographs,
prices and plans—or write us
direct. National Biscuit Com-
pany, 449 West 14th Street,
New York City.

 

 

 

Are the canned foods you feature grown

and. packed
in your home

state?

W. R. Roach & Co.,
Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers.

€ brand H A

you know

     
 

A complete line of canned vegetables and fruits

 

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ADESMAN

 

Fiftieth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor >

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES areas follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issuesa
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of

March 3, 1879.

 

JAMES M. GOLDING
Detroit Representative

507 Kerr Bldg.

 

 

IN THE REALM OF RASCALITY

Questionable Schemes Which Are
Under Suspicion

Readers hereof will remember that
several months ago somebody in New
York started a movement to increase
the use of trade acceptances, so that
every time somebody sold a bill of
goods he should ask the buyer for a
trade acceptance instead of merely
carrying it as an open account.

I pointed out at the time that this
scheme involved great danger to the
buyer, in that his trade acceptance
would inevitably get into the hands of
a third party who could collect it from
him even if the goods went wrong.

So far as I can judge the plan never
got very far.

It is my desire to keep the readers
of these articles in touch with the sub-
ject of trade acceptances, because they
are now an integral part of business,
and any buyer of merchandise may be
asked to sign one at any time. I there-
fore will discuss a recently decided
case which reveals the comparative
helplessness of a buyer who gives a
trade acceptance, sees it going into the
hands of a third party, and then finds
the goods covered by it going wrong.

In this case, a concern called the
Arch Manufacturing Co., of St. Louis,
Mo., had a business transaction with
G. Kaill, of Meadville, Pa., by which
Kaill bought goods from Arch and in
payment for them gave five trade ac-
ceptances, payable in from three to
twelve months.

The goods were delivered, and im-
mediately the Arch Co. endorsed the
acceptances over to a third party call-
ing itself the “Trades Securities Co.”
Very often in such a case if you will
get into the relation between the payee
of a trade acceptance and the alleged
third party he claims to have endorsed
it over to, you will find the third party
to be merely another name for the
payee. There is no evidence that any
such investigation was made in this
case, but it is always a useful thing to

do, especially where much money is
involved.

Very well. When the goods went
bad Kaill declined to pay, and was at
once sued by the “Traders Security
Co.” on the trade acceptances. There
was a trial, in which Kaill’s lawyer was
confined to technical questions, such as
whether the trade acceptance was a
negotiable instrument, and so on. He
could not defend on the ground that
the goods thad gone wrong, because
that defense would have been avail-
able only against the Arch Co.—if it
had held the trade acceptances in its
own hands. P|

Kaill’s lawyer labored manfully with
his purely technical questions and did
succeed in convincing the lower court
that Kaill had a case. He got a ver-
dict there. There was an appeal, how-
ever, and the Appeal Court took his
verdict away from him and ruled that
he must pay the “Traders Security
Co.” to the full amount of the trade
acceptances, which by this time I sup-
pose he has done.

True, he can sue the Arch Co. for
the deficiencies in the goods, but they
are in Missouri and he is in Pennsyl-
vania. From a practical standpoint he
is practically through.

All this came about solely because
Kaill signed trade acceptances instead
of letting the Arch Co. carry the trans-
action as an open account. Had he
done that, he could have refused pay-
ment if the goods went wrong, and the
Arch Co., if it sued him, would have
had to prove they were right. As it
was, the Arch Co., at the trial, didn’t
need to come into the picture at all.

You see the giving of a trade ac-
ceptance almost never is of any ad-
vantage to the buyer, except that it
may sometimes get him a little more
time to pay his bill. The advantage
is always mainly to the seller, in that
he, by discounting the acceptance, is
supplied with liquid capital to do busi-
ness on. That is good for general busi-
ness, and every buyer should and no
doubt would be glad to help—if he
does not sacrifice his own interests to
do it.

 

The Federal Trade Commission has
ordered Mahaffey Commission Co.,
Chicago, and C. E. Malmin, alias
“Northern Agricultural Institute,” to
cease representing directly or by im-
plication, in selling seed potatoes, that
inspection or certification by Malmin
is inspection or certification by the
“Northern” or any other “agricultural
institute,” or that the seed potatoes
have been inspected and certified by
any persons whomsoever or in any man-
ner whatsoever other than is actu-
ally the case. The company consented
that an order to cease and desist be
served.

SEnEEEniane cineca cian

Under existing conditions political

inquisitions are iniquitous.

GRAND RAPIDS, WEDNESDAY, APRIL 26, 1933

Anton G. Hodenpyl

The finest things by which to meas-
ure a man are his human qualities,
those endearing attributes of sympa-
thy, kindness, generosity, faith, love,
pity. It is for these he is honored
most when working amongst us. It is
for these he is mourned after death.

Those who now sorrow at the death
of Mr. Hodenpyl know that he had
these qualities in full measure. He
endeared himself to the whole city be-
cause of his love and understanding
of mankind, as well as because of his
quick and discerning intelligence.

The Nation loves a Lincoln because
of his sympathy for human suffering,
a Washington for his integrity and
strength, a Franklin for his wisdom
and keenness. It loves these qualities
and respects the fine achievements
which complemented them.

The city loved Mr. Hodenpyl as a
living force for better things and will
continue to revere his memory as long
as time lasts. It respected him for his
many and varied achievements, cen-
tered about the great undertaking he
espoused and carried forward to suc-
cess. Love for his humanity and re-
spect for his work will be deepened
by remembrance of his ready wit, his
keen appreciation of the opinions of
others, his sane outlook upon life, his
understanding of things as they are,
his readiness to be of help, his never-
failing cheer.

Hundreds there are in the city who
know how generously he helped those
who were suffering, advised those in
difficulties, gave of his counsel to
those in need, put his shoulder to the
wheel to bring a better life to Grand
Rapids. Elis imterests extended far
beyond his associates, employes and
acquaintances and embraced the whole
city. He served regardless of class or
condition.

He would wish no better testimonial
than that he has left a distinct impress
upon the city’s life, that it is better for
his having lived here for forty years
and that his works will not be forgot-
ten, but will be cherished. His works
are permanent and are greater than

any written tribute can ever be.
——_+-.

Merely a Means of Speeding Up
Activity

The subject of inflation came out in
the open during the past week with
the abandonment of the gold standard
and Inflationary bill originating from
the White House. Stock and comimod-
ity prices rallied with old fashioned
enthusiasm. The Inflationary bill pro-
vides for giving authority to the Pres-
ident to take the following action,
should he deem it advisable: (1) In-
struct the Federal Reserve System to
inject $3,000,000,000 of credit in the
money market through market opera-
tions. If these instrucions are not fol-
lowed out, then the Government may
issue $3,000,000,000 of notes having no

Number 2588
Government bond or gold backing.
(2) Reduce the gold content of the
dollar not greater than 50%. (3) Al-
low payment of war debts in silver up
to $100,000,000 per debtor at a price
not to exceed 50c per ounce.

The question in the minds of most
people today, in view of this drastic
procedure, is whether or not we have
inflation. It would seem that the rise
in commodity stock and low grade
bonds has been anticipating inflation,
which up to date has not occurred.
The question naturally follows as to
whether or not we have inflation. Many
economists point to the past conserva-
tive actions of the President and main-
tain that he suggested these inflation-
ary powers to forestall Congress in
adopting any inflationary measures.
Also, the abandonment of the gold
standard will place us in a stronger
position in dealing with foreign gov-
ernments, who, many writers say, have
been having the advantage over us in
foreign trade because of their depre-
ciated currency.

It is practically impossible to say
whether or not inflation will occur and
in what form. The developments that
are taking place in our own situation
as well as discussions with foreign
diplomats will have a bearing on the
ultimate policy. The investor should
bear in mind that tampering with cur-
rency in order to put people in the po-
sition where they do not want currency
and consequently will convert it into
commodities, stocks and other tangi-
bles creates an artificial price level.

It is hoped and believed by many
that inflation can be controlled al-
though past history indicates other-
wise as usually it gets out of the con-
trol of authorities because the public
always carries it too far. During the
past week
goods was very aggressive. The in-
dustrial managements of many con-
cerns are considering advancing prices
of finished goods, which will stimulate
business activity. Regardless of the
outcome, it is now apparent that the
new Administration has reached a new
stage. As one writer commented, “In-
flation is merely a means of speeding
up activity.”

buying of all forms of

J. HB. Petter.
—_>+ +. __

The average citizen—the man of
small resources—must know where he
stands and what he faces. Property
cannot sustain the ever-increasing
drain. Business, big or little, cannot
stand it. The man in the street must
take seriously the truism that the
power to tax is the power to confis-
cate. He must realize that we are
nearing—if in some cases we have not
already reached—the point where con-
fiscation already has begun. For al-
most two decades our governments—
national, state and local—have been ex-
pending more than they could afford.

 

 

MICHIGAN

TRADESMAN

 

«

April 26, 1933

 

THREE FINAL SESSIONS

Of Retail Grocers and Meat Dealers
Convention

At the second session of the thirty-
fifth annual convention of the Michi-
gan Retail Grocers and Meat Dealers
Association last Wednesday forenoon
the value of combining good salesman-
ship with an aggressive advertising
program was outlined in a ten minute
talk by L. V. Eberhard, of Grand
Rapids, while the president of the as-
sociation urged the employes to acquire
a financial interest in the business as
a means of building and maintaining
an efficient sales organization.

R. S. Gehlert, Sr., of Detroit, dis-
cussed the subject Romance in Coffee
with great care and thoroughness.

W. L Butler, of New York, associate
editor of the Progressive Grocer,
talked very pleasantly on grocery top-
ics and presented stereopticon illustra-
tions of many successful grocery stores,
He counselled the retailers to stop try-
ing to legislate competitors out of busi-
ness and told them they must make
their stores appeal to the housewife.

“The retailer may think he is the
boss,” the said, but the real boss is
Cleopatra, the housewife, She makes
the rules. She must be pleased. And
unless the store is trimmed to suit her,
is kept clean, and is always in order,
the business will fail.”

John Affeldt, Jr., of Lansing, pre-
sented the following resolution, which
was adopted:

Whereas—Our annual conventions
are usually well attended on Wednes-
day, and but sparsely attended on
Thursday; and

Whereas—As many members as pos-
sible should be permitted to participate
in the election of officers, which are
held over until Thursday; therefore

Resolved—That the committee on
nominations be requested to present
its report at 4 o’clock Wednesday after-
noon and that action on the report fol-
lows immediately,

Resolved—That this action apply to
future conventions as well as this year.

This was a surprise move by a
group of delegates which was reported
to be pledged against the reappoint-
ment of Herman Hanson as secretary.
Friends of the secretary opposed the
change in order of business, but the
forces seeking a “new deal” argued
that the election should be held Wed-
nesday while there was a full attend-
ance of delegates. They carried their
point.

A debate of the question, “Cash
Credit,” featured Wednesday
afternoon’s program. Paul Schmidt of
Lansing upheld the advantages of do-
ing business on a strictly cash basis
while Gerrit Van der Hooning, of
Grand Rapids emphasized the value
and importance of “charge” accounts.

Retailers were advised by F. J. Nich-
ols of Dayton, Ohio, business admin-
istration expert, to make an early de-
cision in regard to the advisability of
adding beer to their grocery lines. He
said the beverage was proving a trade
stimulant in many states.

“Don’t wait until the day before it
becomes legal to sell beer in Michigan
to make your decision,” he advised.
“Decide now and prepare to cash in
on this business.

versus

Nichols said many retailers in nearby
states, who prepared in advance for the
return of beer, reported 50 to 80 per

cent. increases in sales following the
legalization of the brew, while other
dealers, who made no preparations in
advance, reported no gains in business,
He advised grocers to stock up heavily

on pretzels, rye bread and cheese even

though beer is not to be handled in
their stores.

Frank Doyle, Lansing wholesaler,
pointed out that grocers must first ob-
tain a Federal permit to sell beer be-
fore they can qualify for a state li-
cense. The fee is $20 per store, he
explained. Two types of licenses also
are issued. Dealers making sales in
larger than three-case lots are classed

 

Paul Schmidt, President

as wholesalers, Doyle said, while stores
selling in less than three-case lots are
to be licensed as retailers.

Turning from beer to a discussion of
the depression, Nichols implored the
grocers and meat dealers “to cheer up
and wear smiles” as better times are
coming again just as they have re-
turned following 15 previous depres-
sions in this country. He predicted
prices eventually would rise higher
than the levels attained in 1929.

“This is no time to wear long faces,”
the business expert advised. “Learn to
smile. If necessary place a mirror in
the back room of your store and prac-
tice smiling. If you find it difficult to
smile, tell yourself a funny story. And
if you have clerks in your employ who
cannot smile, fire ’em and get some
who can. If you will do this it will not
be long before you will be smiling your
way back to prosperity.”

Independent grocers were urged to
affiliate with some strong voluntary
chain and enjoy the benefits of group
buying and advertising. Nichols re-
ported there now are 100,000 stores in
voluntary chains in the United States.

The speaker criticized the salesman-
ship of most grocers and meat dealers
for their lack of “suggested selling.”
He said he visited 50 stores in the
last three months and bought every-
thing the clerks suggested buying.
These purchases. he reported, aver-
aged less than 18 cents per store. None
of the clerks inquired whether he just
had moved into the community, he
said, and none asked him to call again.

“There’s money to be made in the
food distribution business this year if
the right kind of salesmanship is used,”

Nichols concluded. “But the retailer
should attempt to know every one of
the 500 families in his neighborhood.
If strangers come to town he should
cultivate their acquaintance and per-
haps welcome them in his home.”

H. C. Peterson, Vice-President of
the National Assocation of retail gro-
cers spoke very entertainingly and
profitably.

Election of officers resulted as fol-
lows:

President, Paul Schmidt;

First Vice-President, F. J. Bathke;

Second Vice-Pres. Rudolph Eckert;

Treasurer, Orla H. Bailey, Sr.

Past President, Wm. Schultz.

Directors—L. V, Eberhard, Grand
Rapds; Ward Nemwan, Pontiac; A. A.
Boyce, Bay City; Vincent A. Miklas,
Manistee; Holger Jorgenson, Muske-
gon.

Three men won the 1934 meeting of
the Association for Manistee. Vincent
Miklas, prominent Manistee grocer,
Thomas J. Keely, of the ‘Consumers
Power Co., and R. A Fuess, advertis-
ing manager of the Manistee News-

 

 

 

 

 

Wm. Schultz, Past President

Advocate, extolled the advantages of
their city in such delightful terms that
the delegates voted to accept their in-
vitation.

Lansing and Grand Rapids were the
other cities to extend invitations.

At the annual banquet at the Pant-
Ind Hotel in the evening Rudolph
Eckert, of Flint, acted as toastmaster.
Edw. G Weir, of Grand Rapids, made
a masterful oration, which was great-
ly enjoyed by all present. The annual
ball followed the banquet.

The closing session of the conven-
tion, Thursday forenoon, was greatly
entertained and edified by a talk by
Walter J. Nichols, Secretary of the
Food Distributors Association of Illi-
nois.

The Committee on Resolultions pre-
sented the following report, which was
adopted:

Whereas—The invasion of motor
trucks on the highways of Michigan
operating as common carriers, contract
carriers and private carriers, operate
haphazardly and without proper regu-
lations, and

Whereas—Persons, firms or corpo-
rations operating said trucks are not
required to pay a just tax and share
the cost of government on an equitable
basis, based on their physical assets, as
is ee of other types of industry,
an

Whereas—No uniform schedule of
rates govern the trucking transporta-
tion, as is required of the rail car-
riers by the public utility commission,
and

Whereas—The present system of
truck transportation is a burden on the
tax payers of our state and discrimi-
nates against well organized and regu-
lated established rail systems; there-
fore be it

Resollved—That we, the retail gro-
cers and meat dealers of Michigan, in
convention assembled this 20th day of
April of the year 1933 in the city of
Grand Rapdis, recommend and petition
the Michigan Legislature now in ses-
sion to adopt House Bill No. 364, file
No. 370, providing for the control and
regulation of trucking transportation,
by the Utility Commission on an equi-
table and competitive basis; and be it
further

Resolved—That our secretary be in-
structed to mail a copy of these reso-
lutione to the members of the Michi-
gan Legislature and that same also be
spread on our records,

 

Whereas—The members of the Re-
tail Grocers and Meat Dealers Asso-
ciation of Michigan have been privi-
leged to keep posted on all matters of
importance relative to their busines.
problems during the past year, through
the columns of the Wolverine Retailer,
the official publication of the State
Association and

Whereas—500 to 800 extra copies
have been placed in the hands of re-
tailers not affiliated with the Associa-
tion each month, aiding materially in
the development of the State Associa-
tion and

Whereas—In addition to the valu-
able contacts which have been made
possible by the advertising patronage
of manufacturers and distributors, our

 

Orla H. Bailey, Secr. and Treas.

finances have been stabilized to the
extent of approximately $100 increase
over balance on hand at last year’s
convention, in spite of the unfavorable
business conditions existing; therefore
be it

Resolved—That we the members of
the Retail Grocers and Meat Dealers
Association of Michigan in convention
assembled this 20th day of April, 1933,
in the city of Grand Rapids, extend our
expressions of appreciation to the ad-
vertising patrons of the Wolverine Re-
tailer; and be it further
_Resolved—A copy of these resolu-
tions be spread upon our records and
published in the next issue of the Wol-
verine Retailer.

: Whereas—The manufacturers of the
four Nationally advertised brands of
cigarettes have resorted to unfair and
unethical practices in connection with
the retailing of their products; and

 

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April 26, 1933

Whereas—The unfair and unethical
practices constitute a subsidy in the
form of advertising allowances granted
only to certain large retail outlets, with
the understanding their cigarettes
would be retailed at ten cents per
package; and

Whereas—The independent retailers
who purchase their supply from the
regular jobbing channels would be
compelled to retail said Nationally
known brands of cigarettes on a “No
Profit’? basis in order to meet the com-
petitive prices; and

Whereas—The practice of granting
of advertising alllowances to the syn-
dicate chains, enabling them to sell said
cigarettes at ten cens and derive a rea-
sonable profit, discriminates against the
independent retailers; therefore be it

Resolved—That we, the Retail Gro-
cers and Meat Dealers Association of
Michigan, in convention asssembled
this 20th day of April, 1933, in the city
of Grand Rapids and state of Michi-
gan, vigorously protest against the un-
fair discriminatory practices. set forth;
and be it further

Resolved—That we recommend to
the independent retail trade that the
sale of the four Nationally advertised
brands of cigarettes be curtailed and
substituted in every possible instance
with independent cigarette manufac-
turers’ products, until said discrimina-
tory practices are discontinued and a
reasonable profit is assured in retailing
on a competitive basis; and be it fur-
ther

Resolved—That our Secretary be in-
structed to publish this resolution in
our official Association publication
known as the Wolverine Retailer; and
be it further

Resolved—That our secretary be in-
structed to mail a copy of these resolu-
tions to the manufacturers of the four
Nationally advertised brands of ciga-
rettes—Lucky Strikes, Camels, Old
Gold and Chesterfields,

Whereas—Our system of taxing prop-
erty, both real and personal, having
failed to yield sufficient revenue with
which to carry on our state, county and
city governmental functions, including
the highly taxed welfare relief; and

Whereas—All business has suffered
tremendous losses of volume in sales
and in commodity values, rendering it
exceedingly difficullt to meet the tax
demands of our various governmental
bodies; and

Whereas—It is highly essential a
system of taxation affording the op-
portunity to pay-as-we-go-type-only to
replace the present system of taxing
property values; and

Whereas—Our State Administration
is sponsoring a straight three per cent.
retail sales tax, with no exceptions or
exemptions provided for on the neces-
sities of life; and

Whereas—It is extremely difficult
for many of our people not dependent
upon the welfare rolls to even pay for
the necessities of life and less able to
pay a tax in addition thereto; therefore
be it

Resolved—That we, the Retail Gro-
cers and Meat Dealers Association of
Michigan, in convention assembleld
this 20th day of April, 1933, in the city
of Grand Rapids, respecfully petition
the members of our legislature to ex-
empt foods, which rank first as a ne-
cessity of life, from any tax, should it
be deemed an absolute necessitv to in-
voke a retail sales tax at this time upon
the seriously impaired but sustaining
dusiness of our state and be it further

Resolved—That our Secretary be in-
structed to mail a copy of these resolu-
tions to each member of our Michigan
Legislature and spread same upon the
records of our Association.

A roll call of delegates by cities re-
vealed that municipal governments are
gradually going out of the grocery
busness, City owned commissaries are
being closed and the business returned

to regular trade channels. These

MICHIGAN

changes were brought about by edu-
cational campaigns.

L. H. Thomas, of Ann Arbor, de-
scribed how the retailers in his home
town succeeded in getting the city gov-
ernment out of the grocery business.
Ann Arbor copied the Grand Rapids
plan, he explained, and its city store
worked a thardship upon local mer-
chants. The retailers organized and
worked out a system under which the
welfare families could be fed more eco-
nomically, Thomas reported, by sup-
plying dependents through regular
trade channels. He said the city had
saved money by closing its commis-
sary.

 

President Schmidt announced at the
close of the first directors’ meeting
Thursday afternoon that Herman Han-
son of Grand Rapids will be retained
temporarily as secretary until arrange-
mients can be made, probably within
thirty days, for the appointment of a
full time secretary. Mr. Hanson has
served on a part-time basis for several
years.

 

Lines of Interest to Grand Rapids
Council

Hey, fellers! we are all going to be
on hand at the big pot luck supper to
be held in the Council chamber Sat-
urday evening, May 6, at 6 o’clock.
The ladies aim to be right generous
in the eats and every one is sure to
get a tummyful if he comes. Of
course everyone will bring something
to help fill up the tables. While every-
body is busy at the festive board, the
Davis Tech. orchestra will attempt to
drown out the noise of the feast. This
will be an unusual feature. First time
we ever heard of an orchestra playing
while a pot luck was being served.

After the tables have been cleared
away, Grand Rapids Council and the
Ladies Auxiliary will hold their busi-
ness meetings. At the close of the
meetings another orchestra will be in-
troduced. Slocum’s orchestra will fur-
nish terpsichorean tempo for the pleas-
ure of those who like to trip the light
fantastic. It is expected to be a right
smart evenin’ and every U. C. T. mem-
ber and his family should be on hand
to participate in fun and frolic of the
party.

Many a nobody who isn’t known by
anybody becomes a somebody and is
known by everybody, and everybody
tells him they knew him when he was
nobody and they knew he would be
somebody someday.

Of all the vagaries which have pre-
dominated in the world’s economic
structure, the present crop seems to
be eminently outstanding. The world
with a basket on its arm, to hold a
gathering of Prosperity eggs, is chas-
ing cheap money, ’isms and various
government cures while in its own
back yard repose the fowls that lay
the golden eggs. Personal responsibil-
ity, individual effort and work will and
can produce more Prosperity eggs than
any chased fantasy can ever hope to
furnish. Ere we are parties to a faux

TRADESMAN

pas, let us brace our feet against a
cleat of confidence in ourselves and our
brothers and push down, with a mighty
unison, that wall of suspicion and fear-
fulness and rush in to that clover filled
area that is awaiting those who dare
to do.

If our Southern friends who live ad-
jacent to the Mississippi river read
this item, it May cause Some appre-
hension as to their personal safety.
However, we will personally guarantee
that there is no immediate danger and
that they may plant their usual crops
and stroll along the levees as non-
chalantly as in the past. Geologists
have discovered that the basin hold-
ing the Great Lakes is slowly tipping
South West and that in a few hundred
years the water of the three upper
lakes will be spilling over into the
Mississippi river valley. This occur-
rance will leave but Lake Erie to feed
Niagara Falls and she will be but a
fraction of her present size. We feel
that no one at present should become
exercised over the possibility of such
an event, but it might be well to warn
our posterity to build their houses upon
rocks and high above water level rather
than risk a foundation of sand and a
lowly valley for a building site.

We men want but little here below,
but we usually get along on less.

It took but nine days of campaign-
ing in the third Liberty loans drive to
get subscriptions amounting to $29,-
000,000 but it has taken us three years
to find out that we cannot raise enough
to pay our current expenses without
whooping the ante. No doubt we are
less apt at figures lately.

Michigan, first to sanction the re-
peal of the eighteenth amendment and
first in the production of salt to flavor
the new 3.2 which we don’t seem to
be able to get. The state solons fiddle
while thirst burns. Michigan has led
all other states in the union in the pro-
duction of salt for the past twenty
years. In five years a total of $37,-
000,000 was realized from Michigan’s
production. In 1931, 2,953,980 tons
with a total value of $5,760,000 came
from Michigan mines. Her production
of salt for that year was 26.6% of all
salt produced in the United States.
There are three great salt centers in
the state. First, the vicinity of Mid-
land, Bay City and Saginaw. Second,
Detroit, St. Clair and Port Huron.
Third, Ludington and Manistee. There
is a very great possibility that you
are using a home product when you
pick up the salt shaker from any table
in the state of Michigan.

Did you hear Al G. Guimond over
W O'0 D Thursday evening? Through
the courtesy of our local station, Al
was given time to broadcast a talk on
team work. He is never at loss for a
subject if it embraces team work in
business. Mr. Guimond is Michigan
director of the team work groups and
is making a swell job of handling his
various duties. He has some very
capable assistants throughout the
state and their united efforts are get-
ting some very desirable results.

John Rietberg has recovered from
injuries suffered in a fall some time
ago and has sent in his final claim to
Columbus.

Archie Vis, zone representative for
Nash Motor Car Co., has recovered

from an injured arm he received in a
fall and is back on the job once more.
Archie’s new home address is 17 La-
fayette avenue.

A man prepares against old age by
laying up money and creating an estate
to be impounded in closed banks, a
woman by dieting and more beauty
treatments.

H. R. Bradfield and R. E. Groom
attended a meeting of the Grand Exec-
utive Committee of the Michigan
Grand Council held in Owosso on the
twenty-third. Matters of importance
and of interest to the brotherhood at
large were discussed.

You have all heard Walter Winchell
yell O. K. Amiertea” over the radio?
Say, his yell ain’t nothin’ compared to
the broadcast we heard R. W. Rad-
cliffe unloading Saturday afternoon.
It seems that Rad hooked onto a right
smart order Saturday forenoon and he
just wanted the boys to know that he
had found that corner that we have
all been looking for. We also learned
that he had other good luck which
preceded his big order. We are inter-
ested in the brand of horse shoes he
is wearing.

Irvin J. Steeby, of 1807 Horton ave-
nue, who suffered a broken knee cap
in an accident several months ago, i
slowly recovering the use of his limb.
It will be several weeks before he will
be able to go back on the job.

Ss

A special meeting of the team work
group under the direction of H. F.
DeGraff held a luncheon meeting Sat-
urday at the Elk’s Cafeteria. Matters
concerning team work as regarding
the council were discussed and plans
made for future meetings with council
members.

We are glad to announce that D. E.
Keyes is slowly improving. His re-
covery is slow, but we are hoping that
it will be for better health when he
does regain strength.

In April, 1918, a meeting was held
in Marquette to determine ways and
means of enforcing the eighteenth
amendment in the Upper Peninsula,
especially in Gogebic, Iron, Dickin-
son and Menominee counties which lie
along the Wisconsin border. If our
beloved solons who are vacationing in
Lansing don’t wake up soon there will
have to be a repetition of the above
mentioned meeting.

We are glad to note that the scribe
from Onaway reads our columns.
About the only way one can find out
things is to go fishing. Now that we
understand each other, we will have
to check up on some of the other boys.
Thanks for the invitation, Squire, we
surely will look you up if we ever get
money enough to get out of town.

Harry Bennett, president of the Ben-
nett Auto Co., of Middleville, has re-
turned from Florida where he spent
the winter for his health. Mr. Bennett
is one of the pioneer auto salesmen and
dealers in Michigan. He has been in
his present loctiona for nearly twenty-
five years as a salesman and dealer.
His success has been outstanding in
merchandising automobiles. His word
is accepted as a bond by the commun-
ity he serves. It is hoped that his so-
journ in the sunny Southland will have
restored him to normal health and that

(Continued on page 7)

 

 

4

MOVEMENTS OF MERCHANTS.

Lake Linden—The Bosch Co. has
changed its name to the Bosch Brew-
ing Co.

Detroit—The Mazer Cigar Co. has
changed its name to the Jacob Mazer
Sons Cigar Co.

Battle Creek—The Smith Shoe Co.
has been dissolved by unanimous con-
sent of its stockholders.

Wyandotte—The Marx Co., 2907
Van Alstyne avenue, has changed its
name to the Marx Brewing Co.

Cassopolis—The Kellogg Switch-
board & Supply Co., has decreased its
capitial stock from $6,325,000 to $53,-
795,000.

Vulcan—The Penn Store Co., dealer
in general merchandise. has changed
its name to the Service Stores Cor-

 

poration.

Detroit—The Lorne Plumbing &
Heating Co., 641 West Congress street,
has decreased its capital stock from
$70,000 to $35,000.

Menominee—The Menominee-Mar-
inette Brewing Co., has been incorpor-
ated with a capital stock of $150,000,
all subscribed and paid is.

Detroit—Bright Cleaners & Dyers,
Inc., 8235 West Grand River avenue,
has been incorporated with a capital
stock of $1,000, all subscribed and paid
in.

Detroit — The Continental Linen
Supply Co., 429 East Elizabeth street,
has been incorporated with a capital
stock of $1,500, all subscribed and
paid in.

Charlotte — Marshall Field has
moved his grocery stock back into his
East side store, which building he
owns. Mr. Field left this location five
years ago.

Detroit—The Northwestern Depart-
ment Store, Inc., 5663 Grand River
avenue, has been incorporated with a
capital stock of $7,000, all subscribed
and paid in.

Detroit—The Grinding Supplies &
Service Co., 426 Superior street, has
been organized with a capital stock of
$5,000, $2,0110 being subscribed and
$1,000 paid in.

Grand Rapids—Labotz Bros. Bakery,
with temporary quarters on Coit ave-
nue, have removed to their new mod-
ern bakery and store at 1371 Plain
field avenue, N. E.

Flint—The Tivoli Beer Genesee Dis-
tributing Co., John and Halsey streets,
has been organized to deal in beers
and soft drinks, with a capital stock of
$10,000, $1,000 being subscribed and
paid in.

Detroit—The Trybus Shoe Co., 4710
Chene street, dealer in shoes and fur-
nishings for men, has been incorpor-
ated with a capital stock of 100 shares
at $10 a share, $1,000 being subscribed
and paid in.

Grand Rapids—The Great Lakes
Brewing Co., Bridge street and Indi-
ana avenue, has been incorporated with
a capital stock of 300,000 shares at $1
a share, $1,200 being subscribed and
$1,000 paid in.

Detroit—The Boesky Drug Co., 5102
Hastings street, has merged its busi-
ness into a stock company under the
same style with a capital stock of $10,-
000, $4,000 of which has been sub-
scribed and paid in.

MICHIGAN

Tecumseh—Tecumseh, which has
been without banking facilities since
Oct. 20, 1931, when the United States
Savings Bank was closed, again is
being served by that institution, which
re-opened April 15.

Detroit—The Madison Hosiery Co.,
Inc., 516 Detroit Savings Bank Bldg.,
has been incorporated to deal in hos-
iery, bags, gloves and handkerchiefs,
with a capital stock of $5,000, all sub-
scribed and paid in.

Detroit—The Home Paint & Glass
Co., Inc., 13911 Meyer Road, dealer in
paints, sash and doors, has been or-
ganized with a capital stock of 1,000
shares at $1 a share, $1,000 being sub-
scribed and paid in.

Muskegon Heights—The Muskegon
Heights Beer Co., 727 Maffett street,
has been incorporated to act as dis-
tributng agent, with a capital stock of
5,000 shares at $1 a share, $5,000 being
subscribed and paid in.

Detroit—Arie Beer & Wine Distrib-
utors, Inc., 2730 Union Guardian Bldg.,
has been organized to deal in bever-
ages with a capital stock of 5,000 shares
at $110 a share, $1,000 of which has
been subscribed and paid in.

Hamtramck—The Federal Furniture
Co., 9823 Jos. Campau avenue, has been
incorporated to deal in furniture at
wholesale and retail, with a capital
stock of $25,000, $10,000 of which has
been subscribed and paid in.

Detroit—Valentine Brotz Sons, Inc.
dealer in furniture and furnishings, has
mergegd the business into a_ stock
company under the same style with a
capital stock of $10,000, $7,500 of which
has been subscribed and paid in.

Grand Rapids—The Kent Refining
Co., 29 Coldbrook street, N.E., has
been organized to refine and deal in
gagsoline, kerosene, oil, etc., with a
capital stock of $10,000, $8,000 of which
has been subscribed and paid in.

Detroit—E. J. Crowell’s Distributing
Co., 7405 Grand River avenue, has been
incorporated for the wholesaling and
retailing of beverages with a capital
stock of 25,000 shares at $1 a share,
$1,000 being subscribed and paid in.

Petoskey—Charles C. Hamiill, who
conducted a grocery store and meat
market on Mitchell street for a number
of vears and removed to California 12
vears ago, died April 5, at his home,
1195 North Marengo avenue, Pasa-
dena.

Harbor Springs—With a complete
new stock, stressing sports clothing
for men and women, E. P. Rosenthal
has resumed business for the summer
in his remodeled and redecorated store
building, having recently returned
from California.

Lansing—The remodeling of the
first floor space in the northwest cor-
ner of the Tussing Bldg.. Washington
avenue and Ottawa street, is well un-
der way. It will be occupied about
May 1 by the Tussing Drug Co., re-
cently organized.

Detroit—The Joyce Style Shops,

Muskegon—Budd M. Salisbury, who
formerly conducted the Walk-Over
Boot Shop on Western avenue, has re-
engaged in the shoe business at the
same location under the style of Budd’s
Bootery, carrying complete lines of
shoes for men, women and children.

Dowagiac—A. W. Howell, depart-

TRADESMAN

ment store, has merged the business
into a stock company under the style
of Howell-Fox & Co., with a capital
stock of 100 shares preferred no par
value and 150 shares no par value,
$15,000 being subscribed and paid in.

Ishpeming—J. L. Bradford Co.,
dealers in clothing, furnishings, hats
and shoes for men, renews its sub-
scription to the Tradesman and say:
“Tt would be hard to get along with-

out the Michigan Tradesman after
reading it for the past forty - four
years.”

Kalamazoo—W. G. Pattison and
Henry Leathers, owners of the Sher-
win-Wlliams Paint Store, have re-
moved the stock from its location in
basement of the Hanselman Bldg. to
506 South Burdick street, where the
business will be continued under the
same style.

Port Huron—W. D. Smith, 67 years
old, founder ow Smith Brothers Gro-
ceries, bank director and lifelong res-
ident of Port Huron, died recently in
a hospital in Riverside, Calif. The
body was brought here and funeral
services were held in the First Meth-
odist Episcopal. church.

Battle Creek—F. J. Dowding, pro-
prietor of the Buttermilk Shop, has
purchased the Shrank-Dine and Dance
restaurant at 36 West Michigan ave-
nue and is remodeling and redecorating
it preparatory to opening it under the
style of Dowding’s Dining Cafe. Mr.
Shrank will devote his entire attention
to his restaurant at 89 West Michigan
avenue.

Fennville—The Old State Bank has
issued B schedule of service charges for
personal checking accounts to become
effective May 1. No charge is made
where the minimum monthly balance
is as much as $300, but a service charge
of 50c made on smaller amounts, with
from 10 to 20 free checks allowed. The
above are in keeping with charges
made by most other banks to cover
cost of bookkeeping, etc.

Jackson—Formation of a new bank
to take the place of the Union and
People’s National bank is under way.
Twenty Jackson citizens have under-
written $200,000 capital in the new in-
stitution and the Reconstruction Fi-
nance Corporation will supply $200,-
000 more as a minimum capital. The
tentative name will be the First Na-
tional Bank of Jackson. Frank W.
Gay is slated as the bank’s president.

Owosso—Although the Walker Can-
dy Co., of which he was secretary, is
now in receivership, J. J. Kooman, ap-
peared in Federal Court at Bay City
April 15 and pleaded guilty to a charge
of the Food and Drug Act in shipping
misbranded candy. Judge Arthur J.
Tuttle imposed a fine of $50 and costs,
including $10 attorney fees, to be
charged to the receiver. The violation
occurred April 20, 1932, and the com-
pany was placed in receivership last
August.

Bay City—Joseph C. Hirschfield.
prominent Bay City business man, was
bound over to Circuit Court for trial
on charges of attempting to bribe a
public official when brought before
Police Justice R. G. Phillips for ex-
amination. Prosecutor Bernard S.
Frasik made a motion asking Justice
Phillips to dismiss two charges, one of

April 26, 1933

perjury and another of conspiracy to
bribe. They were dismissed. William

A. Collins, city attorney, defended
Hirschfield who was released on
bonds.

Flint—Charles W. Hurd, senior part-
ner in Hurd’s Drug Store, will cele-
brate his golden wedding at the family
home at Davison next Sunday after-
noon. Mr. Hurd was married to Miss
Alma E. Barrows, of Lapeer, April 30,
1883. Mr. Hurd was on the road for
the Hazeltine & Perkins Drug Co. for
many years, during which time he
made many friends among the trade.
The Drug Store in this city is mainly
served by Mr. Hurd’s two sons, one of
whom is a member of the Michigan
Board of Pharmacy.

Ionia—According to Fred. Fuszek,
factory manager of the Grand Valley
Packing plant, the premises will be
opened for public inspection the first
week in May. The former Ionia tile
works has been in the hands of work-
men for a month for rearrangement.

The plan, Fuszek said, is to employ at.

least forty men. The plant will use
from 150 to 200 head of cattle pe:

~ week, 1,200 to 1,500 hogs and many

lambs and calves. Mr. Fuszek is pres-
ident of the West Michigan Fat Stock
Show association ‘and former general
manager of the Grand Rapids Packing
Co.

Flint—Ed Shanahan, manager of
the shoe department at Smith-Bridg-
man’s, reports that 40 per cent of his
total business has been in womer’s
shoes since he added women’s shoes
to his department six months ago.
Smith-Bridgman’s is the largest de-
partment store in Flint and sells Flor-
sheim shoes exclusively, for both men
and women. The store held a style
show, featuring Florsheim shoes with
other merchandise for women, at Ver-
non, Mich., under the auspices of the
Vernon school girl graduates and their
mothers. Eight adult models were
used for the event, besides four chil-
dren. More than 200 persons attended
the show.

Fiint—W. Scott Kendrick, 57, owner
of the Kendrick Hardware Co. store
in this city, died March 21, following
an illness of two months. Mr. Ken-
drick was well known to the hardware
trade, having attended many national
and state conventions, in which he
took an active and prominent part. He
was a past president of the Michigan
Retail Hardware Association. Mr.
Kendrick had made his home in Flint
for the past thirty-seven years and en-
tered business in this city more than
ten years ago. Prior to that time he
had traveled for a wholesale hardware
house, after which he engaged in the
retail hardware business in Ortonville
for a short time. In the Flint Cham-
ber of Commerce he served as a direc-
tor and as chairman of the membership
campaign committee in 1931, as a mem-
ber of the retailers’ division and of the
joint retailers’ and manufacturers’ com-
mittee. Two years ago he was presi-
dent of the Flint Retailers’ Credit Bu-
reau and at the time of his death he
was director of the organization, He
was also active in Masonic organiza-
tions as well as in the affairs of the
Flint City Club and Flint Rotary Club.
Mrs. Kendrick and two brothers of Mr.
Kendrick survive.

 

 

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April 26, 1933

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples

Sugar—Local jobbers hald can gran-
ulated at 4.80c and beet granulated at
4.65c.

Tea—There has been very little of
interest in the first hands tea market
during the week. Advices from
the primary markets indicate that
the proposition to reduce production
has already begun. Prices in this coun-
try, however, are entirely unchanged
for the week, but the undertone is
steady and firm. Consumptive demand
for tea is about as usual without
change.

Coffee—The week’s record of Rio
and Santos coffee, green and in a large
way, was one of dullness and weak-
ness, largely due to news from Brazil
that the surplus down there is still
very heavy. In spite of the destruction
of many millions of bags there is still
far too much coffee at present in Bra-
zil for the world to take care of. Prices
on Rio and Santos have declined a
small fraction during the week and
the general feeling at this writing is
easy. Milds are also a small fraction
lower. The jobbing market on roasted
coffee is not materially different from
a week ago.

Canned Vegetables—With the spot
canned food market remaining steady
and only a routine interest being
shown, the financial upheavel of last
week had little noticeable effect in
the trade, unless it was to divert atten-
tion to other commodities coming more
swiftly under the influence of Wash-
ington developments. There has been
no considerable trend toward future
covering in anticipation of higher
prices under possible expansion of the
currency. The speculative sentiment
so suddenly shown in financial and
commodity exchanges has still to show
itself. Intended acreages for new crops
thus far announced indicate that there
will be no shortage of the item's in-
cluded if plantings proceed on that
basis. The intended acreage in toma-
toes is pu a 270,590, as against 277,640
in 1932, An acreage of 265,000 under
average growing conditions, would
provide enough tomatoes for a pack of
10,500,000 cases. The carryover, on
the basis of consumption since last
summer, is estimated roughly at 1,000,-
000, so that there would be somewhere
between 11,000,000 and 11,500,000 cases
available for the coming year, accord-
ing to Government figures. This pre-
sumes that spot tomatoes will move
as freely under the higher prices now
in effect as they did earlier in the sea-
son when prices were low atid there
was considerable forced © selling.
Weather conditions and yields cannot,
of course, be forecast. The intended
acreage of beets is put approximately
the same as last year. This is the sec-
ond short crop, as in 1931 the acreage
was 14,750 and in 1932 10,729 acres.
There is a radical reduction apparent
in kraut acreage, showing. something
like 20 per cent. below last year.

Canned Goods—Prices hold steady
and generally unchanged this week,
while most eyes are turned on Wall
Street and the commodity markets.
There is little buying interest either in
spots or futures, but future sentiment
is for higher prices, However, lack of
any speculative interest in canned

_turers

fruits still is evident on all sides. It
may be that prospects for acreage so
far revealed, indicate comparatively
large packs in the coming season, at
least in some items or probably the
fact that the great masses of wage
earners will not promptly be compen-
sated for the cheapened dollar, which
casts too much uncertainty over the
future. At any rate, the market is
still in the making, and for the time
being, the trade is content to buy for
nearby requirements only. The price
structure has been very well main-
tained, however, and as a whole is
steady to higher than it was before
the bank holiday. The improvement
has come about naturally through an
easing up of pressure selling some
time ago, as well as to diminish stocks
for sale in first hands. California fruits
have shown such an improvement in
particular,

Canned Fish—The time is rapidly
approaching now when salmon will
take on more life. The Northwest con-
tinues to hold Alaska varieties very
firm, but there has been little activity
here, at least of seasonal character as
yet. Lower grade Columbia River
salmonis stillrather a factor on the spot.

Dried Fruits—The spurt which took
place in buying just before the Jewish
holidays is still largely carrying the
trade along, and the demand has been
in narrower volume since. However,
an increased movement of fruits
abroad would act to further strengthen
the Coast position and eventually be
reflected here, in certain sizes and
grades, at least. Dried apples which
eased a short time ago in New York
State as a result of falling off of ex-
port business at advanced levels,
should under the circumstances gain
because of the currency changes.

Jobbers here report a fair to light
demand for prunes, apricots and other
items, but trading is still narrow and
of a fill-in variety.

Beans and Peas—The market for
dried beans is still steady to firm with
country markets advancing. Most
prices are tending upward. Red kid-
neys have actually advanced during
the week and the whole trend of the
market at the present writing is to-
ward higher prices. Blackeye peas are
also higher. The demand is only fairly
active.

Cheese—Demand for cheese during
the week has been fair. The market
has been firm on account of light re-
ceipts.

Nuts—There have been so few ca-
bles from abroad in the past few days
that the replacement market is still
clouded in doubt. Prices have previ-
ously been holding steady, and under
the circumstances, proportionate ad-
vances to make up for the decline in
the dollar against foreign exchanges
would ordinarily be expected. The
question is how such advances can be
passed along to buyers and manufac-
who have not been taking
shelled nuts very well even at the low
prices which have prevailed. For the
time being, some increased interest
may be noted in spot stocks, with
probably a less inclination among low
sellers to shade until the replacement
market becomes clearer. Stocks gen-
erally are light, but adequate to meet
current demand.

Pickles — Pickels remained very
quiet. Prices showed no changes in
either direction, With inflation put-
ting all markets up reductions seemed
unlikely, in spite of the small consumer
interest.

Review of the Produce Market

Apples — Red McIntosh, $1.50 per
bu.; Spys, $1.50 for No. 1 and $1 for
No. 2; Baldwins, 75c @ $1; Greenings,
$1 @ $1.25.

Asparagus—$3 per case of 12 bun-
ches; 30c per 2 lb. bunch.

Bagas—Canadian, 75c per 50 lb. sack.

Bananas—4%4c @ 5c per lb.

Beets—75c per bu.

Butter—The market has made a re-
markable advance of 2%c per lb. during
the past week. Jobbers now hold plain
wrapped prints at 22%c and tub butter
at 21!%4c. While inflation news, devel-
opments in Washington, stock and
grain market trends, are indirect influ-
ences. butter handlers appear to be
more concerned in production trends.
All sections of the country are reported
to have had sufficient moisture and this
is expected to result in adequate pas-
ture. Some sections in Texas, how-
ever, reported to be very dry, but dry
areas are not large. Then, too, some
dealers also recognize the fact that
more milk and cream will be available
for butter production during the com-
ing season in that herds were not
closely culled last winter. Another
item not overlooked by dealers inclined
to be conservative is a decreased con-
sumption of the raw materials because
of an expected large beer consump-
tion. It is not difficult to understand
the reasons for conservative operations
with prices at current levels. but at the
same time the market to date has clear-
ly shown that Washington news can do
much with sentiment and possibilities.

Cabbage—75c per bu.; 90c for red.
New from Texas, $2.75 per 75 lb. crate.

Carrots—Home grown, 60c per bu.;
California, 60c per doz. bunches and
$2.75 per crate.

Cauliflower—$1.75 per crate contain-
ing 6 @'9 from Calif. and Arizona.

Celery—Florida commands 45c per
bunch and $3 per crate.

Cocoanuts—90c per doz. or $5.50 per
bag.

Cucumbers—No. 1 hot house. $1 per
doz.

‘Dried Beans — Michigan Jobbers
pay as follows for hand picked at
shipping stations:
€. H. Pea from elevator ______- $2.55
Pea trom farmer 208 235
Light Red Kidney from farmer-__ 3.00
Dark Red Kidney from farmer__ 3.00

Egges—Egg trade sentiment is, of
course, greatly mixed. Dealers who
follow statistics continue bearish for
the longer pull. On the other hand
many interests influenced by inflation
news operate in a manner’ which
strongly stresses a maintained move
for accumulation of commodities. The
willingness to absorb the actual eggs
for investment purposes is evident from
the free and general increase in stor-
age supplies. Reports on current home
demands are not at all encouraging, but
the future of the egg market is the con-
sideration. Receipts are free and all
advices from the country indicate con-
tinued free and general collections.

Jobbers pay 7'%c per lb. for receipts,
holding candled eggs at 12c per dozen
for hen’s eggs and 9c for pullets.

Grape Fruit—Present prices are as
follows:

Plorida Mor Juice 2 =. $2.75
Florida Sealed Sweet ._-.__.__ 3.00
‘hexas. Choiee = 325
Bexas, Pancy 0.5 =) 345
Wexas bushels 2000) 2.25

Green Onions—Chalots, 60c per doz.
Green Peppers—50c per doz.
Honey—Comb, 5 @ Ge per Ib;
strained, 5 Ib. tins, $4.50 per doz.; 60
lb. cans, 8c per lb.
Lettuce—In good
following basis:
Imperial Valley, 6s, per crate__--$4.00
Imperial Valley, 4s and 5s, crate_ 4.50

demand on the

Eliot house, 10 Ib. basket__.__ 1.00
Lemons—The price is as follows:
S60 Sunkist 9.4: 2255 550 $5.50
J00 Sumkist = 5.50
J00 Red Ball 4.50
S00 Red Ball 4.50

Mushrooms—28c per one Ib. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

AG $3.25
BQ $15
WA6@ $25
200 a25
AIG 5.25
A9e 5.25
BOG oe a25
We 325

Red Ball. 50c per box less.
Indian River oranges are sold on the
following basis:

in... LL $3.50
ESQ 3.50
WAG 3.50
AEG 3.50
ee 3.50
208 3.25

Bulk, $3.50 per 100 Ibs.

Onions—Home grown, 65c¢ per bu.
for medium yellow. Domestic Spanish,
$1.40 per crate.

Parsley—50c per doz. bunches.
Parsnips—85c per bu,

Potatoes—Home grown, 50c per bu.
on the local market; Idaho bakers, 28c
for 15 Ib. sack.

Poultry—Wlson & Company pay as
follows:

Freavy fowls 23255500002. 1Zc
Tight fowls: lc 10c
Decks Se ee 8c
Porkeys 9 Ile
Geese 8 Ze

Radishes—35c per doz. bunches hot
house.

Spinach—90c per bu. for Southern
grown.

Strawberries — Louisiana command
$2.50 per case of 24 pints, and $4.50
for 24 qts.

Sweet Potatoes—$1.50 per bu. for
kiln dried Indiana.

Tangerines—$1.90 per box or bu.

Tomatoes—Hot house, 10 Ib. basket,
$1.40; 5 Ib. box, 80c.

Veal Calves — Wilson & Company
pay as follows:

Haney oe 6@7c
Good 2855 5@6c

—>-->___
The Federal Reserve should make
money more abundant and cheaper.

—_--->_____
Roosevelt has started the ball. Busi-
ness alone can keep it going.
-——_-~-.___
Reverses revitalize redbloods.

 

 

6

MUTUAL FIRE INSURANCE

Selecting Your Insurance Partners
There is a corps of experts who work
untiringly for you and your interests.
Skillfully examining the property of
merchants from all over the United
States and Canada, they choose your

 

insurance partners—accepting only
those whose property meets their
standards. These experts are the in-

spectors and underwriters of the mu-
tual fire insurance companies which
are authorized to do business in Michi-
gan.

One of the things which differenti-
ates mutual from non-mutual fire in-
surance is the fact that every piece of
property that a mutual insures must
first pass a careful examination. The
practice of inspecting prospective
risks has long been accepted and is
regularly applied by all life insurance
companies and mutual fire insurance
companies. The reason for it is sound:
policyholders of a company make their
own rates. Insurance companies serve
only to collect premiums from their
policy holders and distribute them to
those who suffer losses. If the losses
are high, the rates must be correspond-
ingly high. If an insurance company
will insure substandard risks (the ones
that are most likely to burn), the own-
ers of well-kept property are penalized
and must help to pay for the careless-
ness of the others.

Recognizing that this penalty is un-
fair to the owners of the select prop-
erty, mutual companies will not insure
substandard risks. Each piece of prop-
erty they insure is first inspected to
determine if it meets their require-
ments. Since only selected property is
insured, the tax of carelessness is elim-
inated. Because mutual insurance com-
panies are owned by their policyhold-
ers, the saving which results from this
selection of risks and the adherence to
other mutual principles is returned to
the policyholders in the form of divi-
dends.

Every mutual insurance company
operates for your benefit and offers dis-
tinct advantages which you, as a mer-
chant, would be well advised to con-

sider thoroughly.
—__o- +» __—

Stop the Sacrifice to Moloch

One of the recent advertisements
sponsored by the National Board of
Fire Underwriters is entitled: “Let’s
stop this annual sacrifice o Moloch,”
and depicts the statue of the ancient
fire god of the Phoenicians, Moloch.

In the advertisement the public is
asked to co-operate, for one reason,
because everyone has a financial in-
terest in preventing arson. Every dol-
lar’s worth of property destroyed by
arson increases the cost of fire insur-
ance because “every busness must
charge enough for its goods to cover
bad debts.” Another ‘financial interest
all have in preventing arson is that
property destroyed by fire or any other
means is no longer available for tax
assessment. Therefore such destruc-
tion increases taxes on the remain-
ing property. This double interest in
preventing arson or destructive fire,
whatever the cause, is further ex-
plained in the booklet “The Crime of
Arson,” which is offered free to those
who write for it to the Natonal Board

MICHIGAN

of Fire Underwriters in New York,
Chicago or San Francisco.

The only fault that the general pub-
lic will ‘find with this advertisement
will be the thought that cash, or stock,
company premiums remain the same
whether the losses be large or small.
It would better advertise the mutual
company than the stock company, be-
cause in the mutual the premium, or
cost, is much more directly dependent
upon the fire losses which the company
must pay.

+ 2
Pretzels in Upturn with Sale of Beer

The return of beer is already hav-
ing its effect on pretzel baking. One
plant in St. Joseph, Mo., is reported to
have added sixty-eight employes and
to be turning out 4,000,000 pretzels
daily, In near-by Pennsylvania, where
the largest pretzel bakeries in the
world are located, the factories have
been keyed up to high speed since
early in March. Quotas of 5,000,000
pretzels daily (an increase of about 100
per cent) are being met by one leading
baker.

Presumably the number of pretzels
that will be eaten with beer will vary
with the quantity of the brew that is
drunk. It is estimated that nearly 20,-
000,000,000 small beers will be sold an-
nually. How many pretzels does —
or did—the average person eat per
glass of beer? To answer this question
a canvass was miade of a baker’s dozen
of people in a position to know. Most
of them ate about four pretzels with
each glass of beer.

Assuming that pretzels will be eaten
at this rate with, say, 2,000,000,000 of
the 20,000,000,000 small beers to be
sold in a year, we get a total of 8,000,-
000,000 pretzels, or enough pretzels
two inches in diameter to make a chain
that would wind around the world ten
times.

The boom in pretzels finds the bak-
ers prepared. The thirteen years of
prohibition have not been unlucky for
them. Even without legal beer the
pretzel has become more popular in
America than ever before, though, no
doubt, sales to speakeasies have also
been a factor.

Enactment of prohibition forced
pretzel bakers to seek a new market.
They had been selling almost exclus-
ively to saloons; now they had to curry
the housewife’s favor. More attention
was given to tastiness, and a pretzel
with thigh standards was developed. It
had to have a rich flavor, a crisp tex-
ture, a smooth, yellow-brown outside
and a white inside.

Pretzel bakers began advertising the
virtues of their product. Pretzels are
health-builders, they said; because they
are relatively hard to chew, they are
good for the teeth. Also, they contain
mineral elements, such as_ calcium,
magnesium and potassium, which are
energy-producing. People were urged
to try pretzels and soup, pretzels and
ice cream, pretzels and salads, pretzels
and fish, pretzels and lemonade, pret-
zels and tea, pretzels and coffee, pret-
zels and pretzels.

Then came all sorts of innovations
in the shape of pretzels—sticks, stars,
fish, letters of the alphabet, half moons,
nuts and other forms.

The new methods of the pretzel bak-
ers produced results. Pretzel consump-

TRADESMAN

tion has probably doubled since the
beginning of prohibition. No records
were kept for the industry in pre-pro-
hibition days or for the years imme-
diately after, but in the six years be-
tween 1925 and 1931 alone the volume
of sales increased 75 per cent.

In one important respect pretzels
have remained unchanged. If the char-
acteristic shape is desired, they still
mist be twisted by hand. After the
dough thas been prepared it is put into
a rolling machine, which forces it out
through a small opening and at the
same time cuts it into pieces about the
size of a walnut. These pieces auto-
matically pass between a moving can-
vass belt and a grooved board, which
rolls them out into strips about twelve
inches long and as thick as a lead pen-
cil. As the strips are carried along a
moving belt, girls standing on each
side pick them up rapidly and twist
them. An experienced and_ skillful
operator twists about twenty-five or
thirty pretzels a minute—between 12,-
000 and 14,400 in a full eight-hour day.

The pretzels are now ready for the
cooking process. First they are placed
in boiling water to which soda has been
added. Next they go under an auto-
matic salt shaker, which covers them
liberally with salt, and then into the
oven. After baking comes a final dry-
ing or toasting process, and the pret-
zels are ready for packing and delivery.

—_22->___

Because a fellow has failed once or
twice, or a dozen times, you don’t want
to set him down as a failure till he’s
dead or loses his courage—and. that’s
the same thing.—George Horace Lori-
mer.

April 26, 1933

Valencias Small This Year

Another year of small sizes of Valen-
cia oranges is here, according to D. D.
Waynick, head of the Exchange lab-
oratory at Anaheim, Calif. Fruit from
25 groves measured an average of 2.49
inches for outside fruit equal to size
254, or about the same as in 1932, In-
side fruit measured 2.33 or 299 size,
conypared with 270 a.year ago.

The Exchange will particularly ben-
efit by present conditions, since a large
sum was invested last season in per-
suading the housewife to accept small
oranges by showing her that she was
actually getting more juice for the
same money than where she called for
large sizes. One of the strong features
of Sunkist publicity for several years
has been its flexibility by which ruling
conditions could be turned to advan-
tage. In place of battling with trade
resistance, Sunkist has moved along
with the tide.

———_—_+ 2+
Popular Request Sale

A store in Ohio reports that its
“popular request” sale was one of the
most profitable it ever conducted, Ii
was described as “the sale which the
people asked for.” Customers were
asked what merchandise they would
like to see on sale at special price re-
ductions. To obtain the necessary in-
formation a questionnaire letter was
sent to everyone on the store’s mailing
list. A total of 1865 questionnaires
were returned. In these questionnaires
the customers indicated their prefer-
ences as to merchandise. The sale was
planned with this list as a guide. It is
said to have been unusually successful.

 

 

 

 

™me GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE CO.

A LEGAL RESERVE MUTUAL COMPANY

23 YEARS

OF DIVIDENDS TO POLICYHOLDERS
Affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg., Grand Rapids, Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

 

 

 

se MIRE

 

ARSE LIE

 

 

April 26, 1933

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Paul Schmidt,
First Vice-President —
Bathke, Petoskey.

Second Vice-President—Rudolf Eckert,
Fiint.

Secretary Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; A. A.
Boyce, Bay City; Vincent A. Miklas, Man-
istee; Ward Newman, Pontiac.

Lansing.
Theodore J.

— Herman Hanson,

 

Is This a New Angle on the Sales

Tax?
What kindergarten pupils our legila-
tors are — and I mean all of them —

in the department of economics is
strikingly indicated in one phase of
their lucubrations on sales taxes. That
is where they give alleged thought to
how and to what extent and in what
connections said tax may and may not
be passed on to the consumer.

What a wonder it would be if those
men could confine themselves to the
imposition of the tax — assuming, for
the moment, that any miore taxes are
desirable — and let commerce attend
to the incidence thereof on the con-
sumer. It seems to me that any busi-
ness man must know that he can not
possibly make any money out of any
such impost. He must know that he
can not pass on to the consumer more
than the tax. He is, in fact, dead sure
that competition will effectively pre-
vent him from making his customers
pay more than he pays.

It all seems just that simple to me,
speaking as a practical merchant. I
may be all wet, but I shall have to be
shown that I am.

But here again we find the outcrop-
pings of the increasing intereference of
Government in commerce, the most
appallingly sinister development of re-
cent decades. Not only may we have
to pay such taxes, but we must take
minute, primary grade instruction from
officials whose ability and knowledge
are so negative that in private capac-
ity we should not feel safe in putting
them in sole charge of a small soda
dispensary — such men are to tell us
precisely how we shall re-imburse our-
selves.

This aspect of the threatened tax is
far more vital to us as either merchants
or plain American citizens than is any
such tax in itself. Already we have in
our Washington Department of Agri-
culture a bureau, composed principally
of miaiden ladies, which issues pam-
phlets, illustrated with pictures and di-
agrams, of instructions to the mothers
of our budding male citizens how they
shall make Johnnie’s pants and where
and by what means they shall best at-
tach the buttons thereto.

Absurdity could go no farther, but
this does not end with absurdity. It
is, in fact. part of the huge superstruc-
ture which has resulted in that single
department drawing on our National
Treasury for 25% more money than
our entire Federal Government cost in
1892.

But even that is not the worst of it.
Vastly more serious is the assumption
by our governing bodies of power to
fine and imprison citizens who do not
follow exactly the indcated instructions
in recovering sales taxes from con-
sumers. Look at some of he proposed
“regulations”:

MICHIGAN

On sale of ten cents you shall not
impose anything for tax. Next step
up the addition remains below actu-
alities. You have to go up to $2.50 be-
fore you can add 6c — as an “equal-
izer.”’

Look at it. Isn’t it fine for the gro-
cer—whose sales for 10c and under
make up by far the preponderance of
his business?

Never mind. Our Governmental
ukase is that you do thus and so under
such and such a penalty! Believe me,
we shall soon have enough of this kind
of thing in our “free America.” Noth-
ing in Russia could be worse.

It will sound glaringly inconsistent
for me to write that I think our sal-
vation may rest in the sales tax; but
I do say it.

The plan I think of is thusly: A re-
tail sales tax which applies to every
line, with no exemptions whatever;
applying to foods and other groceries
in exactly the same ratio as to other
things; with no governmental restric-
tions as to how it shall be passed on;
with corresponding reduction in other
kinds of ‘taxes, so governments — all
of them — would have no more money
than now. This last could not be at-
tained at once because nobody could
know exactly what such sales tax
would produce, so readjustmient must
come after some experience.

But readjustment would come, no
question about it, on such a tax. Why?
For the same reason [| favor the tax,
and that is this:

That in no other way can we bring
home to our people, universally, the
fact that taxes bear on all of us. The
vast majority of our citizens are gen-
erally indifferent to tax questions be-
cause they do not pay them directly.
They are easily convinced that taxes
soak the rich — and they feel that’s
all right with them. But if they pay
taxes themselves on everything, then
they will watch taxes and governmen-
tal expenditures, and then we may
hope not only to have reduction in
taxes but to keep ‘them down.

This is our only hope to keep our
people tax-conscious, as the present
saying is. At the moment everybody
is aroused; but when we have achieved
a moderate amount of economy, our
citizens will get apathetic again, and
then again the political “boys” will get
back on the job and spending will be
as lavish as ever.

But along with this plan must go
absolutely freedom of speéch.

Why emphasize that point? Have
we not freedom of speech now? Well,
let us see. Quite recently I received a
sales-tax plan put into temporary ope-
ration in Pennsylvania; and the fea-
ture thereof that stirred my wrath was
the provision that no merchant could
overstate the amount of the ‘tax on
any article without being liable to
heavy fine and imprisonment.

Under that provision, a little miscal-
culation or thoughtlessness on the part
of some storekeeper might result in
his saying that all of the two cents he
had added to a ten-cent article was
due to the new tax, when in fact the
tax itself might only amount to half a
cent. And for that our present day
rulers, those men whom we _ have
thoughtlessly put over ourselves to

TRADESMAN

tell us how to sew buttons on our chil-
drens’ pants and how to wrap and dis-
play salt mackerel, will fine and im-
prison such storekeeper.

If that is not destroying our freedom
of speech I do not know what might
be so defined.

Now, a prime element in the plan
I advocate would be that every mer-
chant should talk freely about the sales
tax. He should be eager to say: “Yes,
Mr. Quilty, taxes is terrible. Guv’m’nt
sure costs scads of dough, We can’t
provide high hat automobiles for our
elected rulers for nothing; and we all
have to pay. Our only hope is to watch
them guys.”

That kind of talk would put daily
emphasis on the cost of government
in every citizen’s ears—would keep him
thoughtful—would be the best possible
brake on excessive governmental trim-
mings. We should have less fancy
things, like, maybe, adequate parks,
but every one of us would have more
money in the bank.

As for the nervousness of our poli-
ticians that we may overstate the tax
case, they need not worry about that.
For we merchants know ‘that we can
not overstate very
than. we can overcharge, because we
do business in the midst of competi-
tion which is keenly alive to the
chance to get our trade away from us.

Gentlemen, grocers, friends, fellow-
citizens: These questions go far deeper
than any mere matter of convenience
or profit on groceries. They do in fact
liberties — freedom for

much, any more

involve our

which long lines of our ancestors
fought and sacrificed every earthly
possession for centuries. Shall we

lightly give them up?
Paul Findlay.

>

Lines of Interest To Grand Rapids
Council.
(Continued from page 3)

he may continue to serve efficiently
those he has served so long.

The Putnam Candy Co. has discon-
tinued its retail department and wil!
handle nothing but the jobbing in the
future. This change of policy elimi-
nates eight salesmen who have been
with the company for many years.

A meeting of vocational and manual
training teachers of the state was held
in Muskegon last week. There were
about one hundred and fifty in attend-
ance. A representative of a printing
supply house, who attended this meet-
ing, made the following interesting
report: There are several complete
printing plants,
vestment of several thousands of dol-,
lars, installed in various vocational and
manual training schools throughout
the state. In many more, partially
equipped plants have been installed.
The purpose of the plants is obvious,
especially those installed in vocational
schools. The equipment in manual
training departments is used to further
training in various subjects. Printing
instructions are especially valuable to
those who are pursuing a_ business
course.

representing an in-

Henry Ohlman has felt the call and
urge of migration and has moved from
his former address on Adams street to
1111 Fuller avenue. Henry should
never get so befuddled but what he

can think of at least one number of
his address.

Wagener has an-
nounced that letters will be mailed the
28th to the wives of all the broad-
casting chairmen instructing them to
contact with the wives of the mem-
bers who form the groups assigned to

Senior Counselor

broadcasting chairmen.
These letters instruct the recipients to
arrange with the other ladies to sup-
ply certain dishes of food for the pot-
luck, This arrangement will prevent
an overabundance of some one thing
and an under supply of another. The
Ladies’ Auxiliary will furnish the cof-
fee, ice-cream, meats, rolls, sugar and
butter. The plans being formulated
for the big pot-luck on May 6th should
bring out the biggest turnout Grand
Rapids council has ever seen.

the various

One hundred and fifty independent
merchants of the city are conducting
a food festival and will continue the
show until May 15, when it will ter-
minate in a big entertainment at the
civic auditorium. The merchants are
giving away $1,700 worth of merchan-
dise during the festival. They will
give away a Continental ace car, a
Leonard electric refrigerator, a three
piece living-room suite, a breakfast
suite and one hundred and fifty baskets
of groceries. The Grand Rapids Sales
Promotion Association is assisting the
merchants in their undertaking.

Dumb? Why, she was fired from
Woolworth’s because she couldn’t re-
member the prices.

Buy quality merchandise made in
America from your independent dealer
and help American trade recovery. Be
American.

Scribe.

—--

If you would win a man to your
cause, first convince him that you are
his true friend. Therein is a drop of
honey that catches his heart, which,
say what he will, is the greatest high-
road to his reason, and which when
once gained, you will find but little
trouble in convincing his judgment of
the justice of your cause, if, indeed,
that cause be really a just one. On the
contrary, assume to dictate to his
judgment, or to command his action,
or to make him as one to be shunned
or despised, and he will retreat within
himself, close all the avenues to his
head and heart; and though your cause
be naked truth itself, transformed to
the heaviest lance, harder than steel
and sharper than steel can be made,
and though you throw it with more
than Herculean force and precision,
you shall be no more able to pierce him
than to penetrate the hard shell of a
tortoise with a rye straw.—Abraham
Lincoln,

———_> +
Does Courtesy Pay?

A retailer tried an experiment in

courtesy. On a certain day, he had
his employes show only ordinary
courtesy to customers. The average

sale that day was 28 cents.

The next day he instructed his sales-
people to extend such courtesies as
calling the customer by name, show-
ing a special interest in helping him) to
find the article that would best meet
his need, and accompanying him to
the door, That day the average sale
was 90 cents.

 

 

WHILE OTHERS STARVE

While it was believed that the gov-
ernmental subsidizing of the American
farmer could not go much further than
is proposed in the pending bill in Con-
gress, the addition of the “cost-of-pro-
duction” guarantee suggests that there
may be no limit to this adventure in
paternalism. The full implications of
this latest provision are only beginnng
to be realized.

In the period 1909-1914, which has
been adopted as the basis for fixing
present-day prices of farm products,
the farmers were exceedingly pros-
perous. Complaint was made, indeed,
that the farmers’ prosperity was at the
expense of city folk, who found it dif-
ficult to pay the high prices for food.
So it might be thought that a return
to that price level, adjusted to the
farmer’s purchasing power, would give
him all if not more than he needs to-
day. But under the Norris-Simpson
plan, which has been indorsed by the
Senate, the farmer, however careless
and inefficient, is to have an absolute
guarantee against loss in conducting
his business.

It has remained for Mr. Simpson,
head of the Farmers’ Union, to inter-
pret this provision. He says it means
guaranteeing the cost of educating the
farmers’ children, of medical care for
his family, of operating an automobile
for recreation as well as for business
and- in general of maintaining the
“American standard” of living. The
“reasonable” profit mentioned in the
bill must be sufficient for these pur-
poses.

President Roosevelt has not favored
this extraordinary provision. His in-
fluence should be enough to force its
elimination in conference, But he will
have to make known his wishes in no
uncertain terms.

 

FURTHER UPTURN SHOWN

Definite abandonment of the gold
standard was viewed in business cir-
cles last week as likely to have only
a temporary effect along the lines
which were immediately witnessed.
Marked results were not expected to
come before credit or currency expan-
sion starts. Although the general] ten-
dency seemed to be one of agreeing
that such steps were necessary, there
was also regret expressed that radical
moves had to be made at a time when
signs of recovery were in evidence.

The improvement in sentiment after
the banking crisis and the lifting of
the ban on beer had been registered in
a concrete fashion by the upturn in
basic industries. The weekly business
index has climbed to within almost
half a point of the level late in Febru-
ary. Automobile production exceeded
the schedules of a year ago and steel
output probably did the same thing
last week. Railroad carloadings con-
tinued to show gains. Only building
construction lags, waiting upon ade-
quate financing.

Unless the program for handling
“controlled inflation” is made very
definite and includes exceptional safe-
guards, an element of harmful uncer-
tainty has been brought into the long-
term outlook when skies appeared to
be clearing.

Coming on top of the farm bill and
legislation for the shorter work week,

MICHIGAN

the “reflation” moves of last week had
an immediate effect upon commodity
prices. Their full influence was not re-
flected in the various indexes which are
compiled earlier in the week. After the
first spurt in speculative commodities
there was a reaction which probably
represented a reappraisal of prospects.

FOREIGN TRADE PROSPECTS

While domestic interests are doubt-
ful over what the “reflation’” program
may mean to them, foreign factors
have cause for both rejoicing and com-
plaint. Exporters see much brighter
possibilities in their markets, although
their optimism must be tempered by
the disappointing results achieved by
Great Britain when that country left
gold. Importers face additional handi-
caps, since they have to pay more
dollars for their goods abroad and at
the same time must pay higher duties
on the increased base for foreign cur-
rency.

If our imports are squeezed down
still further, it is very much a question
how long our export sales may con-
tinue to find improved markets. We
have preserved our favorable merchan-
dise balance only through huge for-
eign expenditures abroad and other
debits among the so-called invisible
items. The decline in foreign invest-
ments and the likelihood that they will
not soon revive, together with the
larger expense involved in foreign
travel under a depreciated dollar, put
extreme pressure on the merchandise
balance toward the import side.

A creditor nation normally imports
more than it exports, and perhaps a
normal role for the United States is
closer by reason of recent develop-
ments. That question, however, is still,
like so many others, on the laps of the
gods. Recent figures on foreign trade
disclose a trend in that direction, but
decisions on a host of world economic
issues within the next few months up-
set any calculations that can be made
in the present circumstances.

DRY GOODS CONDITIONS

Easter shopping activity carried over
briskly into the post-holiday period
last week and enabled most of the
stores to run ahead of the figures of a
year ago. Improved buying sentiment
that followed the bank holiday, and
received additional stimulus
the legalizing of beer, was lifted fur-
ther by the spectacular response of
security and commodity prices to the
inflationary steps taken and proposed
at Washington.

Apparel and accessories proved the
most active departments in the stores,
but there was an upturn also in the
home-furnishing divisions. Several
clearance sales were launched here, and
those planned for later on will prob-
ably go through according to schedule.
On the other hand, inflation prospects
have already cut down on the conces-
sions which supply sources would ordi-
narily yield at this time.

For the first half of this month the
New York Federal Reserve Bank re-
ports that department store sales were
only 5.7 per cent under the dollar vol-
ume for the same period last year in
the metropolitan area. This period in-
cluded the most active stretch of Eas-
ter business and compared with the
post-holiday interval last year. For

 

through |

TRADESMAN

the month estimates now place the de-
cline at around 8 per cent.

The most common reaction in the
wholesale markets to the inflation pro-
gram during the week was the with-
drawal of prices or else refusal to sell
on open order or for future delivery.
Apparel producers intend to hold as
long as possible to present price lines.

SE Ee

GOLD HOLIDAY DECLARED

Once this Government decided upon
a program of “reflation” it probably
became necessary to abandon the gold
standard externally as well as inter-
nally. Despite our position as a cred-
itor nation there would have been a
flight of capital which would have
forced the same result.

Three reasons no doubt dictated the
move. (1) It served to check the
drive on unsound currency proposals.
(2) It counteracted the deflation of
seven billions caused by the closing of
banks and _ reductions in Federal,
State and city budgets. (3) It set up
a definite bargaining advantage for use
in the discussions with other nations
on world problems.

If the inflation program is to be
conducted along thoroughly conserv-
ative lines, and therefore limited to
credit and not currency expansion,
there would have been little need to
leave gold. Therefore the signs point
to a combination of methods, or at
least the threatened, if not the actual,
use of dollar devaluation or additional
currency issues without the customary
backing.

The threat of these radical changes,
even if there is little intention of put-
ting them into effect, would have been
enough to force the country entirely
off gold, and with disastrous conse-
quences. A _ gold holiday has been
adopted apparently to achieve, if pos-
sible, the same happy results in world
affairs which followed the breathing
space furnished by our bank holiday.

 

 

 

WATCHFUL WAITING

From a business standpoint the gen-
eral policy taken on inflation is ‘“watch-
ful waiting.’ Buyers of merchandise
and industrial materials do not intend
to be rushed into commitments they
may afterward regret. Very much ‘in

‘the foreground of their considerations
is the fact that there are more than
13,000,000 unemployed and that buying
power has been further reduced by
bank closings and reduced Government
expenditures.

Trade and industrial interests there-
fore, will wait for an actual rise in
consumer demand before they do any
additional stocking up, except on sta-
ples which may be bought a little fur-
ther into the future. The common re-
action to inflation prospects is that it
is better to pay a somewhat higher
price later on when a resale is sure
than to take a chance on an expansion
in sales. In fashion goods style is also
a factor arguing for delay.

Some of the radical power proposed
for Presiden Roosevelt is thought
likely to have contrary effects. Should
a real inflation scare spread over the
country, then there might be benefit
in a wide scale exchange of money for
goods. Hoarded currency would be
driven into the marts of trade. On the
other hand, long-term engagements

 

April 26, 1933

would be very dangerous and almost
impossible, thus reducing the activity
which springs from this source when
the outlook is serene and stable con-
ditions are anticipated.

 

TELLING US

No one need remain any longer in
ignorance of what an elevator operator
is, or an errand boy or a watchman,
for the Department of Labor has ex-
plained what these persons do in an
eighty-nine page report on “Wages and
Hours of Labor in Gasoline Filling
Stations and Motor Vehicle Repair
Garages, 1931,’ just issued from the
Government Printing Office.

This report tells us that a watchman
“polices the premises in and around
the garage at specified intervals, when
it is not open for business, to guard
against fire, burglary, etc.” Some one
was paid by the Government for get-
ting this startling information, writing
it down and printing it. Lest you may
not know what an errand boy is the
report says that he “carries messages
and packages from place to place and
does various odd jobs in the shop or
office,’ and an elevator operator, sur-
prising as it may seem, “operates an
elevator.” The report contains four
pages in small type of similar illumi-
nating explanations about inspectors,
janitors, machinists, order clerks and
the like.

The Secretary of Labor, who is in-
troducing economies into her depart-
ment, might find it profitable to look at
this report and others like it that are
sent out from time to time.

 

 

AGREEMENT ON NARCOTICS
The League of Nations has an-
nounced that it has received sufficient
ratifications of the convention signed in
1931 for limiting the world manufac-
ture and distribution of narcotics to
enable this agreement to go into force
July 13. A month ago only fourteen
nations had accepted the convention;
now twenty-six countries, including the
United States, have submitted their
ratifiacations. In the long fight to con-
trol the narcotic evil effective meas-
ures have again and again been nulli-
fied by the oppositions of certain of
the manufacturing countries, which re-
fused to allow the League the neces-
sary authority to enforce any general
limitations. It was for some time
feared that the present convention
would fall by the wayside. Conse-
quently the acceptance of this agree-
ment which will allow the League to
control the manufacture of drugs at
the source and place their distribution
on a quota basis is a signal victory
for the anti-narcotic cause. For once
the members of the League and the
United states have accepted certain re-
strictions on their sovereignty in the
interest of a program of world-wide
scope for fighting a common evil.

 

 

We are not sent into this world to
do anything into which we cannot put
our whole hearts. We have certain
work to do for our bread, and that is
to be done strenuously; other work
to do for our delight, and that is to be
done heartily; neither is to be done
by halves or shifts, but with a will:
and what is not worth this effort is not
to be done at all_—John Ruskin.

cee AREAL NEN OO RT TIES

|

 

 

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spe eCneSRGER CINE Rn”

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April 26, 1933

MICHIGAN

TRADESMAN

9

 

OUT AROUND
Things Seen and Heard on a Week
End Trip

Saturday’s Out Around took us to
Holland and some of the towns en
route. Increasing evidence of the ap-
proach of spring was apparent every-
where. The conifers have taken on a
greener tint and yellow crocuses and
violets are to be seen in nearly every
dooryard. A few warm days will add
to the beautiful features Nature pro-
vides at this season of the year.

The subject most discussed at Hol-
land at this time is the attitude of
merchants and public utilities toward
the tax anticipation warrants issued by
the Board of Education to teachers,
janitors and others employed in the
public schools of the city. The war-
rants mature March 1, 1934, and so
long as they are presented by the
original owners little difficulty is ex-
perienced in securing merchandise for
them, They are issued in denomina-
tions from ten cents up. The larger de-
nominations bear interest at 24%. If
a sufficient amount of school money is
in the hands of the treasury of the
public schools by March 1 next they
will be redeemed at that time, The
expedient appears to be an excellent
one, although opposition to the meas-
ure is in evidence on all sides.

 

I was exceedingly sorry to learn of
the serious injury which had happened
to John Vanderveen, who drove his
car into a ditch and suffered a fracture
of the skull. As a hardware dealer and
furniture manufacturer he has been a
good citizen of Holland for many
years. I hope he survives, but was
told that the chances of his recovery
are against him. I sat with him on
the board of the Mac Sim: Bar Paper
Co., Otsego, for many years and al-
ways enjoyed his courageous aspect on
business affairs.

 

Con De Pree announces that he will
soon leave Holland for California,
where he proposes to make his future
home. His business carrer has been
somewhat meteoric, marred by blem-
ishes of a personal nature which de-
prive him of the co-operation of peo-
ple who would otherwise sympathize
with him in the financial reverse which
has overtaken him, ,

 

The recent death of W. H Beach
was deplored by every one I met in
Holland. He did much for the city of
his adoption and was always working
to promote her welfare. He and Cor-
nelius De Roo — and I think the late
Heber Walsh—were the first to estab-
lish steamboat service between Hol-
land and Chicago. They stayed by the
undertaking until it assumed large
proportions and did much to develop
the manufacturing and fruit interests
of Holland and vicinity,

 

Mr. De Roo left Holland some years
ago, and in company with his sons,
developed a large milling institution at
Flint under the style of the Pioneer
Milling Co. He is a good citizen and
a courageous business man, no matter
where he is located or under what
circumstances he may be surrounded.

It seemed strange to find Kuite &
Son on East River street, where they
are nicely located. They were at the
old location on Eighth street fifty
years,

The Retail Grocers and Meat Deal-
ers of Michigan held their thirty-fifth
annual convention in Grand Rapds last
week under circumstances which jus-
tified a much larger attendance. Not-
withstanding the invitation of the offi-
cers and the urgent appeal I made in
this department two weeks ago, the
attendance was very disappointing and
unsatisfactory. With everything to
gain by a large and _ representative
gathering, it is exceedingly unfortu-
mate. that the membership
should be only about 500 and that only
a small percentage of that number have
been present at any convention held
in recent years. Despite the large
promises made in order to obtain per-
mission to publish a monthly bulletin,
the income during the past year was
only about $100 more than it was the
year before, showing that as a money
maker for the organization it is a dis-
mal failure.
tion for the members, it is also a de-

present

As a source of informa-

plorable failure, because a monthly
publication is a long time between
drinks.

It has long been conceded that no
real progress can be made by the or-
ganization along moral and material
lines until it divorces itself from the
political ring which has controlled the
distribution of officers for the past
three or four years and enters upon
a career of broadness and vision which
will enable the organization to take
rank with associations which do not
permit themselves to be controlled by
political maneuvering, which is always
fatal to growth and inimical to the at-
tainment of proper ends and accom-
plishments. The slimy hand of the
politician was shown in the opposition
to the resolution introduced by John
Affeldt, Jr., of Lansing, recommend-
ing that the annual election of officers
be held on Wednesday, when the larg-
est attendance is in evidence, instead of
at the last session of the convention,
when only a small number is ever pres-
ent. There is no provision in the by-
laws as to when the election shall be
held, but the adoption of Mr. Affeldt’s
resolution definitely establishes a time
for the event hereafter, which is 4
o’clock of the big day of the conven-
tion. This is well and good if the offi--
cers carry out the commands of the
members. It has been common in the
past for the directors to defy the mem-
bers in refusing to carry out orders
the members vote to observe; also
commion for officers to defy the board
of directors. So long as this spirit of
defiance is maintained, holding con-
ventions once a year is little less than
a farce. Mr. Affeldt has protested
against this defiant attitude on several
occasions, but was unable to make
much headway along that line until
this year, when he scored a decided
success, for which he is to be congratu-
lated.

I have written along this line before,
but I do not think the facts in the

When
Joseph Brewer sold his public utility
holdings to Martin Insull, some years
ago, he received $3,250,000. Invested in
four per cent. tax free Government
bonds, this sum would have earned
him an annual income of $130,000,
which would have enabled him to live
like a prince as long as life lasted. Did
No, he did not.

He visioned some things he could do
|

|

case can be stated too often.

he pursue this course?

for the lasting benefit of his
town. Instead of buying a brick block

lome

in Chicago, he purchased a controlling
interest in the common stock of the
Pantlind Hotel and assumed the man-
agement of that magnificent property,
which was already staggering under
the effect of overbuilding,
inal building
Fred Pantlind

The orig-
contained 500 rooms.
decided to add 250
rooms, which was not then justified
and has never been justified since. If
Mr. Brewer had not come to the res-
cue, the Pantlind Hotel would long
ago have had to go through the proc-
ess of foreclosure. He has kept the
property up to the high standard estab-
lished and maintained by the late Boyd
Pantlind, although he has had very
meager returns on his common stock
purchase. No encomium can ever re-
pay him for the service he has rendered
Grand Rapids in saving this property
from decay and disaster.

Mr. Brewer took hold of the distri-
bution of milk in this community and
put the business on a safe, sane and
sanitary basis.

 

made investments in
several furniture and other factories in
this city, all of which have “gone bad”
because of the unfavorable times.

Mr. Brewer

Mr. Brewer created a golf course
which is one of the finest in the world.
Because the times are not conducive
to the financial success of such an
undertaking, he has sunk many thou-
sand dollars in this enterprise.

 

Mr. Brewer acquired a controlling
interest in the Morton Hotel, which
would otherwise have been in the bank-
ruptcy court years ago. The courts
have held that the bonds on the prop-
erty were not properly drawn, in con-
sequence of which the building reverts
to the owner of the land on which it
was erected. This means a total loss
for Mr. Brewer.

Mr. Brewer acquired a large interest
in the Grand Rapids National Bank,
which had been under the personal
management of Dudley E. Waters for
many years. Mr. Brewer made a mis-
take in recommending the transfer of
the ownership of the bank to a band of
bank bandits in Detroit, who soon
wrecked his investment in the
Detroit institution
which he had taken in exchange for
his stock in the local bank. Mr. Brew-
er carried many of his friends with him
to disaster in this undertaking. The
same course was taken by many
Michigan bankers older in years and
banking experience than Mr. Brewer,
so he should not be too severely crit-
icised for the attitude he assumed in
the matter. His bank will probably
obtain the return of its original capital

stock of the

stock through purchase on favorable

terms from ex-Governor Groesbeck,
who is receiver for the Detroit Guar-
dian bank. In the new line-up he will
have 8,000 stockholders—probably the
largest list of stockholders possessed
by any bank in Michigan.

National Bank
was rigidly investigated by examiners
from Washington, who completed
their report two days before all Mich-

The Grand Rapids

closed by
In paying their

igan banks were ordered
Governor Comstock.
parting call on Mr. Brewer, they vol-
untarily stated: “Mr. Brewer, you have
the best line-up of any bank in Michi-
ean All paper has been
charged off and you have a million
dollars in your vault.” Notwithstand-
ing this assurance Mr. Brewer has been
unable to obtain permission from, the
powers that be to open his bank, but
he believes the word will come from
Washington before the end of the

your bad

present week.

Because Mr. Brewer has been dealt

with unfairly and

unpleasantly by
Uncle Sam, he has been blamed by
nearly everyone who has suffered in-
convenience by the closing of the bank.
I do not think attitude is
either fair or sportsmanlike. [I have
never heard Mr.

such an

3rewer say a word
in protest of the criticism which has
been showered on him by unthinking
persons, many of whom have shared
in his bounty in other undertakings.
I think it is time the criticism should
cease and that some public acknowl-
edgment should be made of the re-
markable undertakings he has accom-
plished for the community and the
steadfastness with which he has stayed
by the bank and its customers and
stockholders in this period of stress
and disaster.

I hold no brief for Mr. Brewer in
this or any other matter. I have never
discussed the situation with him per-
sonally. Perhaps he would rather I
would refrain from discussing the mat-
ter in this department, but I cannot
help thinking that a man who has
done as much as Mr. Brewer has done
and attempted to do for this locality
should not be condemned by anyone
because he has not been able to carry
all of his plans into successful execu-
tion, no matter how hard he tried or
how many personal sacrifices he made
in the effort. When the history of his
career is finally written, it will, I
think, give him credit for having done
as much for Grand Rapids in a mate-
rial way as any of the many men who
have devoted their lives to the up-
building of the community and the pro-
tection of her best interests.

 

I do not feel like closing this discus-
sion without paying merited tribute to
two men who, I have always main-
tained, have left a vital impress on
the moral and religious side of the
community—the late Edwin A, Strong,
and the living embodiment of energy
and activity, Charles W. Garfield. Just
after Mr. Strong passed his 70th birth-
day, Mr. Garfield and the writer paid
our respects to him in a little publi-
cation entitled The Many Sided Man.

(Continued on page 23)

 

 

10

FINANCIAL

Depreciation the Result of a Flight of
Capital

One of the newest of the trick infla-
tionary arguments is that the Ameri-
can dollar should be permitted to seek
its own level in the international mar-
ket. This is based upon the belief that
our currency has been overvalued and
stayed at par only as a result of arti-
ficial support. Such a line of reasoning
does not have the merit of being even
superficially tenable. Nevertheless, it
is presumed to be the reason for re-
moving the last vestige of our being
on the gold standard through placing
an embargo on all shipments.

t must be clear that the currency
of one country can depreciate in terms
of another only as a result of an un-
favorable international balance of pay-
ments. Without this condition it is im-
possible to have a sufficient demand
for foreign currency in relation to the
supply. to drive the rates above the
gold export point. This statement
stands without exceptions and without
reservations. Before the American dol-
lar can go to a discount, therefore, it
is necessary for us to have an unfa-
vorable international balance of pay-
ments.

Three conditions cause currency to
go to discount.

 

For simplicity one may recognize
three conditions under which an un-
favorable balance of payments may ex-
ist. The first of these is then, in the
aggregate, the visible and invisible
items arising from normal trade and
financial relations result in a balance
against a country. This means that
when one adds up all of the commodi-
ties, all of the payments for services
and all of the capital remittances and
subtracts from the total the corre-
sponding movements in the other di-
rection there is a net balance against
the country in question. When this
situation exists the currency of a coun-
try is subjected to pressure and the
country must either arrange new cred-
its, ship gold or permit its money to
go to a discount in the foreign ex-
change market.

A second set of circumstances is
found when a country for one reason or
another artificially drives its currency
down. One method of doing this is to
use its local funds for the purchase of
foreign currencies. The United States
Government, for example, could drive
the American dollalr to a discount by
purchasing foreign currencies in heavy
volume. If, when the currencies got
to their gold export points, metal was
not permitted to be exported, the
American dollar would sell below par.
Such a program would mean, of
course, that the United States Govern-
ment itself was creating an unfavorable
international balance of payments
through, in effect, either transferring
capital out of the country or absorb-
ing the supply of foreign exchange and
keeping it off the market.

The final circumstance under which
a currency goes to a discount is when
there is a flight of capital from one
country to others. The effect of such
a flight is to make an artificial and
more or less temporary unfavorable
international balance of payments.

MICHIGAN

Here, again, when the rates reach the
gold export points, it becomes neces-
sary either to permit the shipment of
gold or to suffer a depreciation of
one’s money in terms of foreign cur-
rencies. Included in this category are
the so-called “raids” on a currency.

In the last several days there has
been a flight from the American dol-
lar. This has been the cause for our
currency going to a discount. Since
the United States is a creditor nation
on balance, if it were not for the fear
of inflation in this country, not only
would our currency stay at par, but it
is almost certain that we would get a
heavy inflow of gold. The question to-
day, therefore, is not one of holding
the dollar at some artificial level, but
a question of whether we want a con-
tinuation of policies which will under-
mine the confidence in our financial
stability to such an extent that we have
a flight from the dollar.

Ralph West Robey.
(Copyright, 1933).

——__+-~____
Brussels Sprouts Show Remarkable
Popularity

New York, April 10 — Brussels
sprouts have made a remarkable show-
ing. Sales for the first quarter this
year have been six times as heavy as
for the corresponding period of 1932.
During the last three months 42 cars
of California sprouts have been un-
loaded; last year only seven cars were
unloaded during this period.

The big increase is the result of im-
proved packaging methods. Sprouts
have been repacked into attractive
quuart containers that display the
product nicely. It suggests that there
is a big field for packaged vegetables,
packed in containers that identify the
product,

—_+-.__
For Home Comfort

One of the striking phases of the last
few years has been the consistent de-
mand for increased home comfort.
Business in oil burners, domestic
stokers, air conditioning and refrigera-
tion has increased regardless of what
was happening to older industries.

One new campaigner for a share in
this business is the automatic, portable
humidifier, One recent miodel vapor-
izes a quart of water per hour, at a
cost lower than that of operating the
average light bulb. The method by
which the water is vaporized prevents
the escape of misty moisture that
might damage the finish on furniture
or cause warping of wood.

This humidifier is, of course, useful
also in the office. The amount of
work which it does is self regulated,
because it works only when the hu-
midity of the surrounding air is below
normal.

—_+~- +>
Re-orders on Garden Pottery

Garden pottery retailing at $5 or less
has been re-ordered freely this week
as stores report the first active con-
sumer buying. Sun dials, bird baths
and silvered globes are purchased in
volume. There is little activity on mer-
chandise priced above $5, but produc-
ers are hopeful that demand for the
better goods will improve as the sea-

 

A. E. KUSTERER & CO.
The Oldest Investment Banking
House in Western Michigan.

543 Michigan Trust Bldg.
Phone 4267

TRADESMAN

son progresses. So far this year the
public reaction to novelty garden pot-
tery, including statues of ducks, swans,
frogs and other figures has been poor.

 

April 26, 1933

The figures which were outstanding
in popularity last season are being re-
placed this season by more formal gar-
den pieces.

 

 

Analysis of any se-
curity furnished up-
on request.

e

J. H. Petter & Co.
Investment Bankers
343 Michigan Trust Building
Phone 4417

 

 

 

¥ West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

SS) CD (SE  SD () SD- (-<SD-() <-() -<D-() <ED-(:) ae () > () D(a)

<3) <a>) a (0 as

Cc. B. Kelsey,

INTELLIGENT SUPERVISION OF HOLDINGS

We sponsor no securities at any time and can therefore render unbiased
service.
GRAND RAPIDS, MICH., 11th floor Grand Rapids Trust Bldg. Phone 4720

SD SD 0) SD () RD) ED () ED () <RED-() <DD>) D-DD (DE

a
Investments |

 

 

THE SIGNING OF BEER BILL
BY
PRESIDENT ROOSEVELT

Revives a Giant Industry |

PROVIDING

Thousands of jobs, millions in revenue,, profitable business
for the farmers, refrigerating companies, and innumerable

other industries.

SUPREME

 

our shares.

aon names

 

Silver Foam’s
BEER

WILL BE AVAILABLE ABOUT

June 15th

WE INVITE YOU
To become a partner in this industry through the purchase of

ALL COMMON STOCK PAR VALUE $1.00
PRESENT PRICE $1.00 PER SHARE |

Descriptive circular will gladly
be sent you upon request.

Silver Foam Brewing Co.

504 GRAND RAPIDS TRUST BUILDING
GRAND RAPIDS, MICHIGAN
PHONE 8-0317

 

 

QUALITY

 

 

 

 

 

 

 

 

Sein

 

 

 

April 26, 1933

MICHIGAN

TRADESMAN

11

 

MEAT DEALER

Some Activities of the Meat Propa-
gandists

 

Syracuse housewives packed the Y.
W. C. A. Auditorium on four succes-
sive days to get the latest information
as to the food value of meat, prepara-
tion of meat dishes and other facts in
the School of Meat Cookery conducted
here by home economists of the Na-
tional Live Sock and Meat Board.
Hundreds of others were turned away
due to lack of accommodations.

The Syracuse audiences appreciated
especially the demonstrations given at
the school featuring modern modes in

meat cookery. It was brought out in’

the demonstration that a roast is no
longer seared to keep in meat juices,
but merely to improve the looks of
the roast. As a matter of fact the lat-
est research has shown that seared
meats lose more juice than those not
seared,

The point was also brought out that
beef, pork, and lamb roasts should not
be covered since the result is a pot-
roast rather than a true roast. In ad-
dition to the subject of modern modes
in meat cookery, other topics covered
at the school were “Feeding the Fam-
ily Easily,” “Foods with a Taste Ap-
peal,” and “Hospitality with Comfort.”

Through the use of a lapel micro-
phone by the home economics director
of the National Live Stock and Meat
Board in a lecture given at Des
Moines, Ia., thousands of radio listen-
ers over a wide area as well as 4,000
housewives who packed the hall to
capacity, were given a wealth of prac-
tical information about meat. The oc-
casion was the annual cooking school
of the Des Moines Register-Tribune.
The broadcasting was over radio sta-
tion KSO.

Up-to-the-minute information on
cooking meat, as revealed by recent
research was presented in the lecture.
The audience was shown the new meat
thermometer and its practical value
was explained. This thermometer is
credited with taking the guesswork out
of meat cookery, definite temperatures
having been worked out for the roast-
ing of beef, pork and lamb cuts.

In the lecture the Board’s new recipe
book, “Meat for Every Occasion,”
was offered to those listening in over
the radio and within a couple of days,
requests had been received from home
makers in three states.

Unusual interest shown in the Na-
tional Live Stock and Meat Board’s
new food value charts on the part of
state boards of health, has prompted
the reproduction of these charts in a
folder for distribution by these state
agencies. In a short period of time,
health cOmmissioners in twelve states
have requested 35,000 of these folders
for distribution and requests continue
to pour in. In addition to the charts
themselves, which show the food value
of meat and other common foods in
terms of protein, phosphorus, iron and
copper, calcium, calories and vitamins,
based on average helpings, the folder
contains information explaining briefly
the value of each of these elements to
health. The charts show the high rank

of meat in food value, since it heads
the list of foods in protein, iron, pros-
phorus, and energy value.

 

That high school home economics
students know their meats and are se-
curing a wealth of practical and valu-
able information on meat in their class-
room studies which will be valuable
in their future vocation of homemak-
ers, is indicated in a perusal of the
meat essays submitted in the National
Live Stock and Meat Board’s 1933
meat story contest. With every section
of the country represented in the en-
tries, a wide range of meat subjects
have been chosen by these youthful
writers. From Massachusetts comes
an essay on the subject of “The Meat
Industry,” while an Oregon student
chooses as her topic, “Meat, the King
of Foods.” A young lady from Utah
sends in an essay bearing the title of
“Meat, a Determining Factor in the
History of Civilization,” and from
Florida comes a symposium on “The
Relation of Meat to Health.” Other
topics include “Meat and the Low Cost
Diet,” “Economics of the Meat Pack-
ing Industry,’ The Structure and
Composition of Meat,’ “Meat in a
Child’s Diet,’ “The Road to a Better
Knowledge of Meat Cookery,” and
many others. Nationally known home
economic leaders will soon be at work
in the determination of the state and
district essay winner and from. this
list the 1933 champion will be chosen.

———-o +
Grocers Charging Interest on Overdue
Accounts

Solution of one of the retail grocer’s
major problems—that of handling
overdue accounts—has been found by
the Appleton Grocery Co. of Berkeley,
Calif., in its policy of charging interest
on all accounts more than sixty days
old. Under the Appleton plan, on the
twentieth of each month the books are
gone over and all balances more than
sixty days old are marked for interest
charge. The actual charge is made on
regular sales slips and put through the
books as such. Bad accounts, where
collection seems doubtful, are not
charged with interest. The interest
charge is made on the merchandise
balance only, so that it represents sim-
ple interest, only, not compound. The
twentieth of the month was chosen for
two reasons: (1) it is a slack time in
the store office, permitting the addi-
tional work, amounting to three or four
hours per month, to be handled with
no increase or expense, and (2) bills
become due and payable on the 10th
of each month and subject to an inter-
est charge sixty days later. By allow-
ing an extra ten-day period for extra
collection effort on accounts newly en-
tered into this classification before in-
terest is finally charged, and by waiv-
ing any interest charge if payment is
received within this ten-day period,
many an account has been cleared up.
This plan was started two years ago
on a three-months’ trial basis by Ap-
pleton’s. It is still being used, and with
results which store executives consider
very gratifying. During the first five
months of this year, the store has col-
lected 49.8 per cent. of its receivables
promptly on time. This is a material
increase over last year and an even
bigger increase over previous years

when the present plan was not operat-
ing. During the last full year, the store
collected interest amounting to 1.23
per cent. of the entire operating over-
head.
————__.- +
Asks Stronger Food Laws

Pointing . out that amendments
which would cover present weaknesses
in the Federal pure food and drug law
have been advocated for several years
by the Associated Grocery Manufac-
turers of America, Inc., Charles Wes-
ley Dunn, general counsel for the gro-
cery producers, recently wrote R. G.
Tugwell, Assistant Secretary of Argi-
culture, and volunteered the grocery
industry’s help in strengthening the
food provisions of the law, His Asso-
ciation, Mr. Dunn adds, favors holding
the food vendor solely responsible in
event of misleading advertising, but is
against prior censorship of advertise-
ments.

Weakness in the food sections of the
law, Mr. Dunn continued, include the
failure of Section 7 to empower the ad-
ministrative establishment of necessary
legal definitions and standards of pur-
ity for basic foods, failure of Section
8 to prevent the use of deceptively
shaped and deceptively slack-filled
food containers and the same section's
failure to prevent false advertisement,
as well as false labeling of food.

“Tt has been well said,’ Mr. Dunn
concluded, “that today the principal la-
bel of a food, read by the consuming
public, is its advertisement. Mani-
festly, such an amendment is funda-
mental in character. It is difficult to
understand how any one can oppose
it in principle. The problem is rather
to assure its due form and administra-
tion. Such an amendment the board of
directors of this association unani-
mously endorsed some four years ago.
No bill to effect it was introduced in
the Seventy-second Congress, but
there was a bill proposing such an
amendment as to drugs.”

rr

Grocers Might Want to Do This

Fresh eggs preserved in water glass
in April and May will be good for
cooking purposes up to next November

Portland —

 

or December, the United States De-
partment of Agriculture says. Water
glass is a common name for sodium
silicate, which may be purchased at
any drug store. Preserve only clean,
fresh, infertile eggs, the department
warns. Dirty eggs will spoil and wash-
ing them removes the protective coat-
ing which prevents spoiling. Cracks,
ever so tiny, may cause spoilage. It 1s
a wise precaution to examine every
egg by candling. The Department

g
gives these suggestions: Clean and
scald a five-gallon crock, allow it to
dry, and place it where the eggs are to
be stored. After heating a quanity of
water to the boiling point let it cool,
and mix the water glass solution in the
crock by adding one quart of water
glass to nine gallons of water. Place
the eggs in the solution as they are
available. Handle them carefully to
avoid cracking, and always be sure at
least two inches of the solution covers
the eggs. The crock should be kept
covered, to retard evaporation. The
eggs mray be used at any time. If they
are to be boiled, a small hole should
be made with a pin in one end to pre-
vent cracking.

 

 
  

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

      

Pp
RODUCT OF GENERAL morons

 

 

 

WITH
FAMOUS
COLD
CONTROL
AND
HYDRATOR

All
Models
en Display
at
Showroom

 

 

 

 

 

F. C. MATTHEWS & CO.

70 No. Division Ave. Phone 9324

 

Grand Rapids —

 

KEEP SUPPLIED WITH.....

LILY WHITE FLOUR

“The flour the best cooks use”

VALLEY CITY MILLING COMPANY

Kalamazoo -— Traverse City

 

 

 

 

GRAND RAPIDS

Demand Increasing for

MICHIGAN APPLES

WITH FLAVOR
We have the best assortment of Varieties in Michigan—
Cleaned. Polished and regraded by Modern Electrical Equip-
ment before leaving our Warehouse — Wholesale only.
Wolverine Dealers, send us your orders.

KENT STORAGE COMPANY

MICHIGAN

 

 

 

 

 

 

 

 

 

 
 

PLAIN FACTS ABOUT MOTOR
TRUCKS AND RAILROADS

OST OF US have good reason to remember the fact that in the state and national elections just past, we witnessed a revolu:
tion—fought to a finish with ballots. The voters expressed themselves as being overwhelmingly opposed to the old order ot

things.

Those individuals who make up the general public—the great mass of the people—believed that their welfare

demanded a new deal in government. Economic pressure had touched each voter in some way during the past three years and

aroused him to the point of vigorous protest at the polls.

Now we find ourselves in the midst of another national dispute. This time it is a battle between
railroad and motorized transportation interests. Who started it? We hear it cried aloud in the market
places of the country that motor trucks and trailers must be taxed still heavier—must be regulated
still more closely, Is this agitation coming from the great body of the people whose goods and necessi-
ties of life are reaching them so largely by means of motorized transportation? Are these demands
being made by the shippers of the country or the manufacturers and wholesalers who are being

served so efficiently by motor trucks and trailers?

THE PEOPLE ARE THINKING

No, the great general public has refused to be stampeded into hasty decision on this transportation
The voters are still thinking as they did when they entered the voting booths at the last
election. Somehow, they have made up their minds that it is time THEY were given FIRST CONSID-
ERATION by the officials who make up the govern ment. In plain language, they are tired of being
“kidded” by officeholders or by any man or group of men who seek to grind their axes at the public

expense,

problem.

 

Voters are more intelligent right now then ever before in our history—that’s a substantial tribute
to the gentlemen who have just been selected by the voters as their representatives. Newspapers and
the radio have done much to keep the people posted—and to cause them to think for themselves. There-
fore, it is becoming increasingly difficult for any private enterprise or any industry to push through
the kind of legislation which will pay dividends to the particular folks who sponsor the new laws—-but
which will be harmful to the best interests of the people,

MUST PEOPLE PAY TOLL?

Whose interests can possibly be as important, anyway, as those of the people as a whole? Have
we come to a period in this country when the people must pay toll to save an old-fashioned monopoly
for a group of private corporations—when the greatest good for the most people must be sacrificed for
the personal gain of a few?

3ut what do we mean by paying toll? Are the pocketbooks of the people being threatened by the
present attack on those modern and useful transportation tools—the motor truck and trailer? Yes.
because the cost of living is at stake! What determines the cost of living? Isn’t it the cost of raw
materials, the cost of production and the cost of distribution?

 

 

HOW TRUCKS AND TRAILERS SERVE

The trailers of today, with countless engineering refinements,
bear little resemblance to the heavy units of early design. Lighter,
stronger, mounted on balloon tires and equipped with Bendix-
Westinghouse Automotive Air Brakes or B-K Vacuum Booster
Brakes for absolute safety, they operate perfectly with the trim.
efficient tractor-trucks and motor-trucks of this modern era,

And, in response to the demands of business men and the public
generally, these motor trucks and trailers are hauling both raw ma-
terials and finished products at much greater speed and far lower
costs than any other transportation agency can offer. Look behind
the scenes in the great automobile industry and see how the in-
telligent use of motor trucks and trailers has released tremendous
sums of money formerly tied up in huge inventories—inventories
which automobile manufacturers were compelled to carry in those
earlier days when speedy trucks and trailers were not available.
See, too, how motorized transportation has cut out costly delays
and cut down the cost of doing business for the car builders. All of
these remarkable economies are reflected in the attractively low
prices being asked for modern automobiles!

But the importance of motorized transportation strikes even
closer to home than that. It has a direct and vital bearing on our

roads’ attack.

necessities—our food—the meat we eat and the milk our children 3. The decrease in carloadings is in an almost
direct ratio with the decline in industrial produc-
tion. Railroad traffic is off largely because gen-
eral business is off.

drink,

Most of this milk is brought in from territories not directly
served by railroads or any other means of transportation. It is
safe to say that were this transport system legislated from the
highways, the price of milk to the consumer would immediately be

increased at least one cent per quart. 4, tf every truck —- private, contract, and
common carrier-—-operating in the United States
today were ordered to step forthwith, and if the
railroads could handle all the freight business that
these trucks now do, the new business would add
only 6.3 per cent to the total rail freight volume
of today. Leave on the roads the privately-owned
trucks and give the railroads the freight of the
“for hire’ and common carrier trucks and you
would add only 3 per cent to the railroad freight

Such concerns as Kroger and A. & P. use hundreds of trucks and
trailers because they know they can get their products to the public
in better condition—fresher—and at lower cost than with any other
system of transportation.

These savings are passed on to the public.

WHY ASK UNCLE SAM FOR HELP?

Tt is difficult to believe—but true, nevertheless—that the railroads
have been permitted to borrow what now totals approximately 280
million dollars from the Reconstruction Finance Corporation—money

   

 

1. The trucking industry is in a fight against
its will—forced to protect itself against the rail-

2. Bills have been, or are being, introduced in
almost every state legislature which will seriously
cripple, if not entirely eliminate, the operation of
(Are these bills the will of
the people or are they sponsored at the request
of an individual industry for their personal gain?)

trucks and trailers.

But what’s this? A railroad runs near your farm. The tracks are
laid on land that was given to the railroad company years ago—your
grandfather gave plenty of it. Now the railroad officials are up in

' arms. They say you must ship your produce over their railroad,
“Hold on,’ you reply. “I have a motor truck and the new paved
highway enables me to drive to market more quickly and realize
more money from my crops. Besides, I need these extra dollars to

pay for the new road.”

“That may be all true,” say the railroad officials. “You may be
paying for this paved road that was built for all the people to use.
But we have a private roadway here and we must be paid a profit
on its operation-—so we will insist upon much higher taxes on the
operation of your motor truck and the fuel you burn, and we will
seek such regulations that you cannot afford to use your truck
Then you will have to ship over our railroad and pay us a higher

rate than it now costs you to haul with your own motor truck!

How would you feel?
PROGRESS WILL PREVAIL

improved roads. These highways pay dividends to the people on
this tremendous investment when trucks and trailers roll over them
—carrying the necessities of life at low cost and money-saving
swiftness.

Make no mistake about it, when the people of America get the
complete facts about the savings in their living expenses which are
made possible through the practical use of trucks and trailers, they
will insist upon enjoying all of the very real benefits made possible
to them by motorized transportatign. Progress will prevail. Any
movement, machine or method which contributes to the common
good—to the welfare of the general public—must and will go
forward!

SENATOR COUZENS’ STATEMENT

“Tt is roughly estimated there are 70,000 railroad stations that
ought to be abandoned. Qfhere are many thousands of miles of
branch and short line railroads not needed because service is being
given more efficiently by motdr vehicles. Hundreds of millions of
dollars are invested in great terminal facilities for handling less than

 

which came from the taxpayers’ peckets, business carload and other short haul business, facilities that in my judgment
Speakine of these huse loans, Senator Couzens stated, “It ts = will never be needed again.

z fectiy lai i 1e credit of the taxpayers cannot be used in-

a hatieis tha ereang nae is House of Moreen ane Tain, Lone © a. if the railroads had every ounce of truck “While the railroads are the backbone of our transportation

Nee eee ee estirucian = freight traffic, they would #@j} be 44.3 per cent ee ee a bo

Tinanes Corporation that the. sccurity 1e quite adequate, ana yet they behind their 1929 volume—<Y in practically the pay a return on obsolete of Wnnec y facilities In any other linc

a es Pans tes a Pie OA ne tha 219-000-000 i same fix thev are in now. j of business.

Remember, the general public has invested millions of dollars in

 

ZI

NVDIBOEN

NVWSUaGCVaAL

S&6I ‘9g lady

«

 

 

 

 

SPSanmMes OF THeSea HUBS 10ans, meine GUL SOUZCHS SlLAtCG, 2b is } W4is S40 VOL VO LIV CMO ads ctali,
peltectiy plain that the credit of the taxpayers cannot be used in- ;
definitsly and yet we 7 House of Morgan, and Kuhn, Loeb & 5. If the railroads had every ounce of truck “While the railroads are the backbone of our transportation
Company coming to the econstruction Finance Corporation and io 50. ¢+ , ? 43 ; Sore service, the public should not be asked to pay a return on obsolete
been for these loans. They attempt to Be Reconstruction wee traffic, = would vq! be 44.3 per cent or unnecessary facilities a% more than.jthey skeuld be asked fto *
Winance Worporation that the scicurity is quite adequate, ana yet they ehind their 1929 volume—as in practically the pay a return on obsolete of Wnnecessary facilities in any otl line Ge
will not themselvég raake these loans ... much of the $12,000,000 same fix they are in now. of business.
joan to Missouri Pacific went to the relief of Kuhn, Loeb and Com- ;
peny and the House of Morgan.” eo “Until a few years ago the railroad industry generally was con-
his diciubads aco Sieben thes all the other Dusine : 6. Only 1 per cent of all trucks are in inter- sidered a monopoly. Many railroad owners have not yet awakened
: the i s erein 1a 1 ther business or- trae +U to changed conditions. They still think it the government’s re- >
ganizations that have been hit by the period of depression? Isn’t state Service; privately owned and operated BoonElbility to see that ie get an adequate return on all their a
it true that the smallest retail merchants as well as the largest—the trucks amount to 85.8 per cent of the total. facilities, whether or not used or useful.” a
Kvieba) ened =e manufacturers generally—all have seen their mar- §
ets grow smaller and their income less during the past three years? 7. Farmers use 27 per cent of all trucks in :
Yet—have you neard the retailer, wholesaler or manufacturer ask . S 2
the eka or national governinents to help them by crippling com- service. SUGGESTIONS TO RAILROAD LEADERS 8
petition in any way? ; . ‘ :
+ soe : eo : s t rtant stry, 7
No! American business men—and this is especially true of the . 8. Less than 10 per cent of the assets of sav- eo eee Be eon ee ee +O mete
automotive manufacturers—hold the firm conviction that any busi- ings banks, loan and trust companies, and insur- their entire thoughts and efforts to ways and means of solving their
ee must pay a price for continued growth and success. ‘That price ance companies as a whole in this country are in problems—without dissipating thetr resources in a hopeless attack
s service to the public—constant improvement in quality and in ° Ae , busi i relopi :
he yalne delivered dolla railroad securities on fellow business men who are growing and developing through
i pate dslive per do ar. ° following the good American plan of giving the people what they
Why, then, should any business or industry turn to the govern- want and need. In the past twenty-five years, times have changed.
ment and cry for aid—thne kind of aid which calls for the strangula- 9. The Automotive Transport Industry em- The public is being educated to expect more value and consideration
tion of progressive business men and tha products which their in- loys more than twi ] th from the concerns that sell them service or merchandise. How
genuity has placed at the command of the public? ploy ce as Many people as the about the thousands of miles of railroads which are no longer
Why should any industry spend thousands of dollars to enlist railroads. profitable—shouldn’t they be discontinued in recognition of changing
pene sympathy so that our law-making bodies will use their powers psd algae t iets a a ane oe See
io kill that industry’s competition? Do you want to force these i wiveh should be written off fe boone ane 2 208F en ae oe ee
efficient manufacturers to go back to slower and more expensive 10. Out of every dollar spent for gasoline, 30 business houses have been forced to do? <Aren’t there opportunities
transportation methods—and so force them to charge the buying cents goes for tax. to reduce overhead expenses—perhaps by the elimination of certain
re, een higher palees fomajheir products? You appreciate the on ae Gheeaaene bly eh anaes shi ie eeu fine ee
act that they have continuously, year after year, given all of us i i i i many of the restrictions imposed Upon the rallioads by tae seen.
more value for cur tollar. Why? QBecause they have ever been 11, The taxes paid by commercial vehicles in Commerce Commission—to help the railroads to help themselves by
progressive, alert— quick to take advantage of new ideas, new 1932 exceeded taxes paid by all railroads by forty having less governmental supervision instead of more? And what
methods, new equipment. million dollars. about scientific research by the railroads to take full advantage of
Isn’t it reasonable for the people to insist that the managing See eee genius? “Why wouldnt i be a splendid sGeu for the
groups of all railroads must adopt this same policy of vigorous 12. T id by high : railroads to employ some of the men who have helped the automo
thought and action” : ° axes pal y highway users have in- tive industry climb so high in efficiency and in service to the public?
creased in the three years 1929 to 1931—in the Can you imagine what certain automobile executives and their re-
amount of 97 milli d ll T . b search engineers might do to some of “the good old ways of rail-
ARE MOTOR TRUCK OPERATORS n 10n do ars. .Taxes paid by roading if permitted? You have only to consider railroad activities
Class 1 steam railways declined 5 million in the of the last twenty or twenty-five years to realize what gigantic 2
PROSPEROUS? same period steps forward can be taken by railroad leaders of vision. Surely i
If the sakane 2 ; f there is wonderful opportunity here for youth and courage and
f the overators of motor trucks have taken such a tremendous brains. Far from being hopeless, it is a situation that challenges a
aes of fpcight haulage away from the railroads, isn’t it reason- the best thought and talent of our industrial world—for there are 1
able to assume that the manufacturers of motor trucks and trailers— : : : : experienced business men who believe that the railroads can be freed
as es a3 the operators of them—should be enjoying real prosperity farmer. You were born on the farm where you now live and labor. from the shackles of faulty thinking and, by proper co-ordination ups
at this tirae? Do you think this is the case? Do you know of any Your father owned it before you and his father before him. It is with other transportation agencies, brought to a state of efficiency Q
aeuek ge anor ava ere er any users of this equipment—who are yours—free from debt. which will win world-wide recognition. >
suffering from the let-down in business just as all other folks? uddenly yo 7 )
aS eis sHBeE Ot Weve peoee Pad be happy, indeed, if is e be built ee ee pie You 2 oe See You *
ares ew y ae : ae y<d.
OT ee woliscad wetene W only o lower than that of 1929 are short of ready cash. It is impossible to borrow at the bank. THERE IS WORK FOR ALL!
. Your crops are bringing little return. You don’t want that new
And as far as the prosperity of the motor truck users is con- road to go through because, even though it adds to the value of your Railroads, waterways, airplanes, buses, motor trucks and trailers ey
cerned, Mr. Frank D. Fitzgerald—Secretary of State, at Lansing— farm, it means higher taxes—and you don’t see how you can meet —all have a proper place in our national transportation activities. rs)
ee eens Our that me BINNBOY Of mator trucks registered in Mich- them. No one system can reasonably be regarded as more important than MS
pped greatly since 1929. icense plates were issued for But your protests ar 1 ite the others. There is work for all. Let each handle the hauls for
176,824 trucks in 1929; 168,004 in 1930; 153,332 in 1931, and only tenn nn a Hl Hee cf Re eae poe Anentiee put the road which it is most practical. For instance, the railroads can best take 0
185,094 in 1932. The 1932 registration showed a loss of 41,730 motor 5 : care of the long hauls—while motor trucks and trailers are far more
puehe in comparison with the number registered during 1929—and Then it occurs to you that this road offers you a way to get your efficient for the shorter hauls. Can there be any justification in &
oe reveals that 41,730 men are not working at the job of driving produce to market in much less time than was possible before. So taxing and taxing trucks and trailers to the point where they can nm
rucks as they were in 1929! you load your offerings on your truck and drive almost at automo- no longer render a substantial economic service to the public? Is it
oer ener fo ne ihe market. You arrive at the right hour to fair to cripple trucks and trailers—to rob them of their natural x
Ss ei best price—the trip has been made so swiftly that your vantage for the purpose of pulling their efficiency down to a leve
HOW ABOUT THE FARMER? ergy in prime condition. You pocket your cash cen a foe Py, Pe peo atiin can compete with them? It is .
nd say to yourse iat this seems to be the one way in which yo one thing or the other—either permit trucks and trailers to be used
Just a wor ; ’ Vv Ww you 8 1
ceoeca” fe i Bhent a man wane gricretia eaxe phen been a a me most substantial value out of the expensive new road— in the best interests of all the people or force us all back to the
# . ea an e only way you can pay for it. slow-going days of horses and wagons!
GRAND RAPIDS MOTOR EXPRESS RELIABLE CARTAGE CO.
215 OAKES STREET, S W. 601 WATSON STREET, S.W.
“Q
I. H. GINGRICH & SONS REYNOLDS & AVERY
167 GRANDVILLE AVENUE, S.W. 1431 BUCHANAN AVE., S.W.
KELLER TRANSFER CO. STAR TRANSFER LINE
16 COMMERCE AVENUE, S.W. 134 GRANDVILLE AVE., S.W. .
w

 

 

 

14

HARDWARE

Michigan Retail Hardware Association.
President—Wm. J. Dillon, Detroit.
Vice-President — Henry A. Schantz,

Grand Rapids. 5
Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.
Field Secretary — L. S. Swinehart,

Lansing.

 

 

Pointers in Regard to Spring Paint
Trade

While it may be more difficult than
usual this spring to make paint sales,
the neec for paint exists. In normal
times, the amount «i paint sold is only
a small fraction of what should be
sold; and in the last few years the
tendency has been to postpone paint-
ing, so that the need for paint this
spring will be more serious than ever.

In paint selling, persistence is im-
portant. If you don’t sell a prospect
today, you may sell him tomorrow; 1
you ‘don’t sell him in April, he may
buy in May, in June, next fall or next
year, Eventually that paint will be
sold by someone; and it is miore likely
to be sold by the dealer who, through
good report and ill, keeps after the
prospect.

The paint dealer who starts business
with a rush of energy and then quits
because he’ doesn’t get immediate re-
sults, is wet going to build a worth-
while business. The big results are
secured by the man who keeps pushing
right along, season after season and
year after year; and who aims, not
merely to make immediate sales, but
to build up an element of reputation
and good-will that will help future
sales.

Next to persistence, a very impor-
tant factor in paint selling is the at-
tractiveness of the stock. It is axi-
omatic that while the spring paint
campaign is on, the paint stock should
be given a prominent place inside the
store, and a fair share of window dis-
play. But in addition to these things,
it is worth while to see that the dis-
play, whether in the window or inside
the store, is attractive.

Neat arrangement of the stock im-
presses the customer, It also helps the
salesman in quickly securing wanted
goods from the shelves. A sure way
to annoy a customer is to keep him
waiting while you comb through sev-
eral hundred cans on the shelves for
a pint or half pint size of some par-
ticular color he wants. Customers like
efficient. service; and efficient service
can be given only where the salesman
can tell at a glance if the color and
size asked for are in stock. The paint
arrangement should permit this quick
service.

It is ‘a singular fact that compara-
tively few paint orders are taken over
the counter without first showing the
prospect ‘some cans of paint. Even
though the color is not shown on the
outside of the can, the customer in
nearly every case has to see the can
and juggle it a bit. If the sample can
has a clean and attractive label, the
customer will buy much more readily
than if the label is torn or discolored.
Thus care of the stock has a certain
psychological effect hard to explain but
very important in paint selling.

In some large paint stores, paint
stock is taken weekly in the busy sea-
son. One firm carrying $2,000 stock
has so orderly an arrangement that

MICHIGAN

two clerks can take stock in less than
twenty minutes. The stock is so ar-
ranged that the caller-off can tell at
a glance how many cans there are in
each row. Weekly stock-taking is a
check on any lines becoming short,
resulting in loss of sales; it also affords
a check on slow selling colors.

For successful paint selling, it is
good policy to have on hand a good
stock of each color, and an especially
good stock of the popular colors. Ii
stock can be renewed on short notice,
this is not so essential; but it is im-
portant to make sure that no sales are
lost through being “just out” of some
popular color. I’ve had a paint job
held up for days, waiting for the dealer
—who had assured me there was plenty
in the store—to get ina quart of a par-
ticular color from the mianufacturer or
wholesaler. That sort of thing kills
business.

It is good policy, too, to have an
arrangement wth the manufacturer
for securing new labels now and then
to replace those that may become torn
and discolored. Either that, or see that
cans with damaged labels are used to
fill orders and the cans with clean,
bright labels are retained in stock.

Dusting should be a regular feature.
Dust accumulates very rapidly on top
of the cans; and in cleaning the “dust-
less’ type of cloth should be used,
which picks up the dust instead of
merely scattering it. Turning the cans
at regular intervals, upside down, is
a practice of many dealers; it keeps
the pigment from all settling to the
bottom and reduces the amoun of stir-
ring necessary when the paint is used.

It is often worth while to study the
paint stock arrangement with a view
to making it more effective. Quite fre-
quently a simple rearrangement will
make a vast improvement in the ap-
pearance of the department. Thus, one
dealer placed the gallon and half gal-
lon cans on the upper shelves, and
the half pints, pints and quarts on the
lower shelves. The display had a top-
heavy look. One year he reversed the
arrangement; put the big cans on the
lower shelves and the smaller cans on
top. The new arrangement looked
much better, and the big cans were
much more easily handled on the lower
shelves.

A small town dealer some years ago
developed the idea of figuring on the
whole paint contract, including even
labor and the selection of colors. Dis-
cussing this policy, he said:

“People don’t want to be bothered
with overseeing a job and wondering
how it is going to come out. The man
who starts to paint a house isn’t gen-
erally a stickler over a couple of dol-
lars, and is only too glad to have the
supervision taken off his shoulders.
Hence we decided to try out the policy
of figuring on the entire job.

“The aim is, of course, to secure a
bulk price that will leave us a fair
margin of profit. The margin we get
is not as large as that on selling paint
by’the can, but we catch a great deal
of business that otherwise we wouldn’t
get. We measure the whole house,
figure on the amount of paint required
to give the specified number of coats,
and adding the cost of application, we
charge at the rate of so much a square
yard. In many cases we suggest col-

TRADESMAN

ors. Where we make a specially suc-
cessful job, it stands as the very best
advertisement for the service we ren-
der.”

In working out a policy of this sort
it is of course essential for the dealer
to work in close co-operation with the
painters; and with this firm the paint-
er was quite often called in before any
estimate was given. In this way a
mutually beneficial arrangement was
established, the dealer who brought
business to the painter being pretty
well assured that when opportunity
offered the latter would reciprocate.

Victor Lauriston.
——__> ++
Proceedings of the Grand Rapids

Bankruptcy Court

In the Matter of Ralph L. Burrell and
Frank J. Goodenow, Copartners as Bur-
rell and Goodenow, Debtor No. 5171. The
first meeting of reditors has been called
for May 4, 1933, at 2 P. M. Eastern time.

In the matter of Rchard M. Fruin,
Bakrupt No. 5173, first meeting of cred-
itors was held April 17, 19338. Bankrupt
present and represented by John A. Wag-
ner, Atty. Certain creditors present in
person and represented by N. Beal Kelly,
Robert A. Waterman and C. M. Robson,
Attys. Bankrupt sworn and examined be-
fore reporter M. N. Kennedy, Kalama-
zoo, Michigan, trustee, bond $500. Claims
proved and allowed or referred to trustee.
Meeting adjourned without date.

In the Matter of Karl J. Heinzelman,
Individually and doing business as K. J.
Heinzelman & Company, Bankrupt No.
5168, first meeting of creditors was held
April 17, 1933. Bankrupt present and rep-
resented by Seth R. Bidwell and War-
ner, Norcross & Judd, Attorneys. Cer-
tain creditors present and represented by
Corwin & Davidson, Knappen, Uhl. Bry-
ant & Snow and John B. Kempsky, At-
torneys. Bankrupt sworn and examined
before reporter. Claims proved and al:+
lowed or referred to trustee. Fred G.
Tmmer, Grand Rapids, Michigan, Trus-
tee; bond $2,000. Meeting adjourned to
May 3, 1933 at 10:00 A. M., Hastern
Standard Time.

In the Matter of Major Oil Company, a
Michigan corporation, Bankrupt No. 4952,
final meeting of creditors was held March
7, 1988. Trustee present; certain creditors
present. ‘Trustee’s final report approved
and allowed. Made order for payment of
expenses of administration, preferred
claims and first and final dividend of
5.8%. No objection to bankrupt’s dis-
charge. Meeting adjourned without date.

April 19. We have today received the
Schedules, Reference and Adjudication in
the matter of Clayton N. Stratton, indi-
vidually and doing business as Manu-
faturers Sales Company, Bankrupt No.
5188. The bankrupt is a resident of Grand
Rapids, Michigan, and his occupation is
that of a radio retailer. The schedule
shows assets of $1,569.77 of which $450 is
clamed as exempt, with liabilities of
$2,517.39. The first meeting of creditors
will be called and note of same made

herein. The list of creditors is as fol-
lows:

iagore Willette. G BR. = > $ 5.00
First State Bank. Holland, Mich.__ 187.60
J. Pibers, Moland 3 3.94
C. i, Beach, Molland unknown

i Silv ertown Cord Station,

OS AR ee unknown
J. W. manp: Holland 10.00
Bay View Furn. Co.. Holland, Mich. 50.00
George Pelgrim. Holland Soa unknown
J. J. Rutgers Clo. Co., Holland____ 19.00
Heyboer & Van Dusen, G. RR... 20.00
Houseman-Jones Clo. Co., G. R.__ 12.00
Personal Finance Co., G. z coos unknown

Wholesale Only

 

April 26, 1933

James A. Brouwer Furn. Co.,

PALL TAG ee a 10.00
Hoekstra Ice Cream Co., G. R.--unknown
J. H. Kole Auto Co., Zeeland_-_unknown

Y. M. Cc. A., Grand Rapids... 102.00
Dr. Ci. Watt, Gi Re unknown
Dr, M. BB. Tides, G. Roce unknown
A; G.. Rasch Motor Co.;'G. BR... unknown
Dr, GC. Irwin, Holland.) unknown
Dr. William G. Winter, Holland,

GON a ee 125.00
Bain & Miller, Traverse City, Mich. 1.75
Associated Truck Co. GB 2.78
Bay View Furn. Co., Holland____ .20
Bixby Office Supply Co, G. R.____ 20.52
Cathedral Press: G. Boo 37.28
I M. Clerkin, Toledo, O2  . 57.00
Consoldated Freight Co, G. R.____ 1.00
Everett Piano Co, South Haven____ 19.50
Gold Seal Manufaturing Company,

eWay 99.81
Grand Ledge Chair Co.. Grand

POA oe ee 6.50
Howard Radio Co., South Haven__ 45.47
M. H. Hutton Co., Ypsilanti,

Micnean 2 632.09
Colin B. Kennedy Corp., South

Peend, Ind 54.56
Kester Colder Co.. Chicago________ 47.46
Marks Products Co., Brooklyn,

ew WORK 2 337.49

Michigan Retail Hardware Assn.,
Soqmae 45.00
National Specialties Co., Fort

Woavue: TG ee 15.70
Nu-Light Electric Company,

NeWark. No fo 2183S
Ohio Carbon Co., Cleveland, o RES 538.13

Peer Electric Co., Long Island,

PIR WOT ee 40.00
Quimby Kain Paper Co., G. R.____ 4.65
Richards Storage Co., G. R.________ 14.55
C. N. Stratton. Grand Rapids __ 18.99
Tobe Deutschmann Corp., Canton,

POSS 5 4.84
Universal Carloadine. GR... 1.19
Harry Ward Co., Cleveland, O.____ 93.26

In the Matter of William Miller Hard-
ware Co., Inc., a corporation, Bankrupt
No. 5156, first meeting of creditors was
held April 18, 1933. Richard E. Miller,
President. Herman A. Miller, Vice-Presi-
dent, and Robert C. Miller, Treasurer, of
bankrupt corporation were present in per-
son but not represented by attorney. Cer-
tain creditors present and represented by
Belcher & Hamlin and H. D. Watts, At-
torneys. Richard E. Miller, Herman A.
Miller and Robert C. Miller were each
sworn and examined before reporter.
Claims proved and allowed or referred to
trustee for investigation. Fred G. Tim-
mer. Grand Rapids, Michigan. trustee:
bond $38,000. Receiver’s report and ac-
count considered and approved. Meeting
adjourned without date.

——_>2->_____

Wrapping Progress

Here is a development which ought
to help out a lot of small manufactur-
ers of packaged goods. There is a new
wrapping machine which can be ad-
justed to wrap, at the rate of from
75 to 85 packages per minute, differ-
ent lots of packages ranging in size
from a minimum of seven-eighths of
an inch high to a maximum of tw elve
inches long. The machine uses paper,
waxed paper, glassine, or transparent
cellulose, and if there is printing on the
transparent wrapper it has an electric
eye to insure correct register of the
design.

—_>-.__
Gifts For Customers Who Are III
A retailer in Rochester, N. Y., is
building goodwill and increasing sales
by sending a basket of fruit to any
customer who is reported ill. :

Wholesale Only

DISTRIBUTORS of PINE TREE Brand FARM SEEDS

Vigoro
Bulk

Inoculation

GARDEN SEEDS

Semesan
Packet

Vegetables and Flowers
We specialize in

=| a

LAWN GRASS and GOLF COURSE Mixtures

SEEDS

Telephone 4451
ALFRED J. BROWN SEED CO.

25-29 Campau Ave.

Wholesale Only

<d

Write for our special prices
INSTANT SERVICE
2]
2

 

Grand Rapids, Mich.

Wholesale Only

HOR

ai aes enn its» OM
=

 

 

 

 

acim wascintitiitst 2  AOM
=

 

April 26, 1933

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. C. Pratt, Grand Rapids.
First Vice-President—Thomas P. Pit-

kethly, Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor.

Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Good-Bye Wrinkles

During the past three weeks or so,
American women have been discover-
ing that they can buy cotton or rayon
cloth that will not wrinkle.

The cloth has other interesting
properties. It has more “body” than
cloth which looks the same, but does
wrinkle. (The difference in weight is
15 to 20 per cent.) It is stronger, it is
not weakened by getting wet, and you
can’t pull holes in it as easily. This
last is because the threads do not slip
out of their regular position in the
warp and woof, as very smooth rayon
threads sometimes do.

Interestingly enough, the secret of
this new cloth is in part the same as
that of the waterproof cloth. That
is to say, what gives the new cloth
its special qualities is a patent treat-
ment with synthetic resin.

The process was developed in Eng-
land but has only recently been li-
censed in this country. No outsider
knows exactly what resin is used, but
the chances are that it is phenolic or
of the urea group. Whatever the mate-
rial, it is pressed into the fibers of the
cloth, dried, and baked, and there it
stays regardless of laundries or what-
ever may happen to the cloth,

——_- >

Men’s Fall Furnishings Active

In addition to good-sized orders on
men’s Summer goods, stores placed a
considerable volume of advance busi-
ness on Fall furnishings this week.
3uying of such styles is earlier than
usual, most merchants being convinced
that higher prices are inevitable.
Gloves, leather clothing and heavy un-
derwear were the principal Fall items
purchased, each of which has shown
definite tendencies to advance. Summer
clothing was also bought liberally,
with tropical worsteds, crash suits,
wash trousers and flannel sport coats
and trousers outstanding. Reports
rom out-of-town stores indicated an
active retail trade toward the close of

last week.
—_~+++>—___
Novel Aluminum Wares Gaining

Aluminum. is steadily gaining in fa-
for for decorative home utensils and is
offering increasing comipetition to cop-
per and pewter types. The aluminum
is offered in a silver-satin finish and is
featured in  hand-fashioned pieces,
many of which have hammered trim-
ming details. The merchandise in-
cludes trays, relish bowls, ice buckets,
pretzel, cocktail and canape dishes,
ash trays and candy bowls. Wholesale
prices range from $2 to $3.75 for the
larger items and from 25 to 60 cents on

smaller ones.
nnn ll

Sold Up on Swim Suits to June 1

In contrast to the generally slow
rate of knit-goods operations, the
Onyx Knitting Mills of Philadelphia,
understood to be the largest producer
of bathing suits in the volume range,
are sold up entirely until June 1 and
will not accept orders from) new ac-
counts before that date. Reorders from

 

MICHIGAN

old accounts will be cared for. The
mill is operating full time on three
shifts. The price on the pure worsted
ribbed style has remained unchanged
since the openng, while zephyrs and
fancies have been moved up 25 to 50
cents per dozen.

—_—_—_--2
Complete Plans for Father’s Day _
The men’s wear industry set a budg-

et of $35,000 for the promotion of

Father’s Day to be held on June 18,

at a meetng held last week in the Em-

pire State Club, New York City. L. G.

Gould of the Susquehanna Mills, who

presided, named committees for vari-

ous divisions of the trade, such as the
shirt, neckwear and hat trades, to de-
termine a basis for allocation of the
costs among the interested comipanies.

The sum of $400 was subscribed to

cover initial expenses. Charles Stecher,

formerly secretary of the Associated

Men’s Neckwear Industries, will have

charge of the work. “Remember Dad,

Father’s Day, June 18” was adopted

as the official slogan.

——_~>~>___

Cheap Knit Goods Withdrawn

Prices on most of the very cheap
knit goods lines, in which the margin
of profit is slim, were withdrawn, as
silk, cotton and worsted yarns moved
up. This was true in hosiery, under-
wear and, to a lesser extent, in outer-
wear, An important underwear house
withdrew prices on some of its low-
end Summer lines. In full-fashioned
hosiery, mills generally stopped quot-
ing on the cheap silk lines. An advance
in worsted yarns was responsible for
slightly higher quotations on sweaters
by at least one important selling agen-
cy. Agents generally reported greater
activity, although not of any startling
proportions.

——_> ++

Seek Deliveries on Stein Orders

A rush to place orders for steins de-
veloped in the earthenware market this
week as restaurants and other dispen-
sers of beer made last-minute efforts
to meet their requirements. Manufac-
turers report that buyers who held up
purchases two weeks ago in the hope
of forcing lower prices began to call
for goods early this week and agreed
to pay prices ranging up to 25 cents
each for the better types. In the glass
trade producers reported that most of
the demand has been met and there
was little of the flurry for merchan-
dise which marked the earthenware
market.

——_>+ >
Surprise Package Sale

Two enterprising retailers say they
have used this idea with consistent suc-
cess. Packages, variously valued at
$2.50 to $10 are made up and all are
offered at $2.50.

The appeal in this type of sale is
said to reside in the element of chance
which the customer takes as_ to
whether he will get $2.50 worth of
merchandise or $10 worth. It is said
that one of the advantages of this type
of sale is that it induces the customer
to buy merchandise that ordinarily
would not be purchased,

——_+-____

A few years ago Lord Haldane pre-
dicted that in half a century light will
cost about. one-fiftieth of its present
price and night will be abolished in our
cities. The radiation of the incandes-
cent lamp consists of about five per

TRADESMAN

cent visible light and ninety-five per
cent. invisible heat—a milost wasteful
and inefficient arrangement. In a re-
cent radio talk Dr. E. Newton Harvey
of Princeton described the quest of the
illuminating engineer for colder and
brighter light. The cold light emitted
by animals is the goal of science. Man

15

has produced nothing approaching the
efficiency of the firefly, which emits an
almost pure visible light with an in-
creased temperature of little more than
a thousandth of a degree.

a

Private bankers do have public‘uses.

 

160 Louis Street

6) mm 0 ee 0-0 0 a 0 ee: eu

YEAKEY - SCRIPPS, Inc.

Wholesale Linoleum, Carpets and Rugs
Distributors of
ARMSTRONG’S LINOLEUM
and
BIGELOW-SANFORD’S CARPETS AND RUGS

Grand Rapids, Mich.

2) SD ) SE) ED) CD) ED (>

 

e

|

 

MICHIGAN BELL
TELEPHONE CO.

 

 

lifetime.

 

 

WHEN MOMENTS
COUNT—

TELEPHONE!

Just one call in an emergency may
be worth more than the cost

of telephone service for a

 

 

 

 

 

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R AN D

R API

DS, MI

C HIGAN

 

 

 

16

MICHIGAN

TRADESMAN

 

April 26, 1933

 

HOTEL DEPARTMENT

Celebrating Thirty-Ninth Birthday of
Moving Pictures

Los Angeles, April 22—Hollywood
is just now celebrating the 39th birth-
day of the motion picture industry.
The movies had their inception in New
York in 1894, when kinetiscopes or
“peep shows” were placed on exhibit,
consisting of a 50-foot filmi, an electric
light, and a rapidly -revolving shutter
which exposed the picture in flashes to
a lens through which the spectator
looked. The first stars of the films
were Mae Lucas, dancer from “A Gai-
ety Girl”; Annie Oakley, champion
rifle shot; Col. W. F. (Buffalo Bill)
Cody; Eugene Sandow, strong man;
and Ruth St. Denis, dancer. Starting
with the kinetiscopes inventors, led by
Thos. A. Edison, perfected movies by
slow stages to the present point where
the cinema has become one of the na-
tion’s chief industries. When I made
miy initial trip out here several years
ago, I was the bearer of a letter from
an influential Detroit producer which
gave me the open sesame to one of the
Hollywood studios. (I might say that
since that time visitors have generally
been excluded from these studios, and
today one may consider himself fortu-
nate if he can enter the portals of one
of these institutions, due largely to the
fact that sound pictures have to be
produced under conditions which pro-
hibit the introduction of even the
faintest evidence of extraneous con-
versation.) Every visitor to California
naturally wants to visit a studio, but the
excuse is always made that “the slight-
est sound would spoil everything,”
and outside the late Ex-President
Coolidge, it is claimed no one has suc-
ceeded in crashing the gates of one of
these institutions. Byt the fact is that
the talkies are not so hard to see, in the
making, as they are to watch. Most of
them are more tiresome than listening
to the braggadocia indulged in by ama-
teur golf players. They are full of
action like a game of chess and of rep-
etitions like a parrot. The Fox studios
at Fox Hill occupy more ground than
many a thriving village, but at that
there isn’t room enough there to make
airplane pictures, so they have an aux-
iliary at Sierra Madre, and another out
in the Mojave (Mohavee) desert where
I have visited on occasions when they
were filming some frontier story. Both
of these locations are far removed from
the busy lanes of travel, but at that one
will find approaches to these scenes of
activities congested with travelers hop-
ing that a suspension of the rules will
give them entrance, and it requires a
horde of traffic cops to keep them
“moving.” There is nothing but an
ordinary barbed wire fence to restrain
the crowds and occasionally someone
sneaks through, but he is usually
“spotted” soon afterward, and hastened
on his way. Out in Sierra Madre, for
instance, one finds a sort of village,
beyond which “set” are several crashed
planes. On that field, at my last visit,
the action centered. Around it on all
sides were powerful lights and nearly
everywhere one stepped on coils of
electric wire as thick as ordinary gar-
den hose. Lights, camera, microphone
all seemed connected with this heavy
wire. Outside the scene on which these
lights focused stood electricians, cam-
eramen and actors awaiting their call.
And crowding in with them were all
sorts of beings who are supposed to
make up the “rabble” in mob and street
scenes. There was a principal director
and several aides. An order given and
mechanism began to hum. “Quiet,
please,” someone shouted, and then the
action and dialogue began. Half an
hour had been spent in preparation, but
the dialogue didn’t last one-tenth of
that time. As a girl and a man talked
a microphone swung above them on a
movable arm which was so manipu-
lated that it caught every word. Then
the director pointed out some flaws

 

and it all had to be done over again.
Several hours later they were still
doing it all over. Often as much as
300,000 feet of film is used in making
a picture in which less than 3,000 feet
is used in its completion. Of course,
that was all outdoor stuff, put on with
much hurly-burly, with not the same
degree of accuracy that is required in
a studia proper. When talkies were
first experimented with half a dozen
micraphones were set about the stage,
the sound recorded by them being car-
ried by wire to the “mixing room,”
perhans half a block away, where they
were blended. But any sound recorded
may be brought up or down in volume
just as you do it on your radio. Now
only one movable microphone is used,
swinging above the actors. Thus it is
unnecessary for actors in movies to
speak as dramatically as they would
be compelled to on the stage, and the
lowness of their voices often adds to
the disillusionment of the visitor. But
at that many popular stars have had
to content themselves with the silent
screen, through lack of education, or
difficulties in articulation. Some of the
most popular ones in the ‘‘silents” have
proven rank failures in the talkies. I
have always felt the studio folks hedge
the talkies with much secretiveness for
purely stage effect, and they don’t care
to have too many of their prospective
patrons become wise to the game, as it
were. But they are giving their activi-
ties a touch of patient care, in order
that the public may receive a full meas-
ure of satisfaction, in viewing the re-
sults of their labors, and they are mak-
ing improvements daily the results of
which are simply marvelous.

Mrs. Jacque Percy, formerly of
Grand Rapids, now of Hollywood, in a
communication to the Tradesman rela-
tive to the recent earthquake and casu-
alties in connection therewith, makes
mention of Mrs. C. W. Taggart, wife
of a former manager of the Morton
Hotel, Grand Rapids, who was injured
in the catastrophe. I called on this
lady at the Compton hospital, the other
day, and am able to report her con-
tinual improvement, Mr. Taggart’s
whereabouts are unknown, although he
has been called for through several
broadcasting chains.

Herbert A. Kline, who resigned re-
cently as a representative of Hotel
Fort Shelby, Detroit, has been appoint-
ed as a special representative of the
Book-Cadillac to handle the promotion
of business in the state of Michigan,
outside of Detroit. Mr. Klein will
work with Robert K. Christenberry,
sales manager of the last mentioned
hotel.

 

The new main dining room of the
Hotel Kellogg, Battle Creek, will be
opened to the public on May 12. The
Washington avenue entrance to the
hotel, which was cut through to give
access to the new addition on the rear
of the building, has been completed,
and is now being decorated. The kitch-
en has been considerably enlarged and
furnishings and decorations for the
dining room and the two entrance
ways have been chosen to conform
with the balance of the hotel furnish-
ings.

 

: 3ertram Friedman, who has been as-

sistant to general manager James H.
Kane, of Webster Hall, Detroit, has
taken over the management of Hotel
Palmetto, for the Transcontinental Ho-
tels Corporation, with which he was
formerly associated.

 

The world-famed Beverly Hills Ho-
tel, long one of the show places of
Southern California, was closed this
week, possibly permanently. It was one
of the S. W Strauss Co. properties and
represents an investment of $1,500,000.
The hotel and its adjoining bungalows
occupy a ten acre site in the Beverly
Hills residential district, and was built

for the entertainment of movie stars
and their satellites. It never paid out,
and the chances are it will eventually
become a dead loss to the investors.

 

If the Michigan legislature finally
straightens out the legal tangle con-
nected with the sale of beer, Detroit
hotels will not be found “asleep at the
switch.” Already the principal hostel-
ries there have formulated plans for
supplying the amber fluid in a genteel
manner just as soon as the law allows.
At the Book-Cadillac the cafeteria will
be converted into a beer garden, and
the English grill on the mezzanine, will
become a tavern, where liquid refresh-
ment will be featured. At the Fort
Shelby, the Spanish grill in the base-
ment of the hotel will blossom forth as
a beer garden. The Statler will make
no particular changes, but will serve
beer in its several eating establish-
ments. Other principal] hotels will do
likewise. The Michigan legislature has
a mandate from the people, voted on at
the last election, to pass a law repeal-
ing anti-liquor legislation, but are do-
ing a. lot of dilly-dallying over the
proposition. The hotel men propose to
stir up the animals.

 

In some sections of:the Nation the
hotel men are busy trying to secure or-
der out of chaos in the handling of the
beer and wine proposition, while in
others telephone charges and regula-
tions seem to be the source of much
worry. In the latter case the hotel
contingent takes the position that there
has been a general reducion in hotel
rates, a corresponding one in the cost
of various forms of service, with the
single exception of phone service,
which not only evidences no possibil-
ity of reduction, but, on the contrary,
is now coupled with certain restric-
tions amounting to an increase in
charges.

 

This week Saturday the Michigan
Hotel Association will hold a sort of
informal business meeting at Hotel
Olds, Lansing, on the occasion of the
two-day short hotel course at the Mich-
igan State College.

 

Joseph Madell, manager of the De-
troiter, at Detroit, has appointed How-
ard A. Smith, recently night manager
of Hotel Tuller, as general sales man-
ager of the former hotel. Prior to his
connection with the Tuller, Mr. Smith
was connected with Hotel Norton.

Floyd Doherty, proprietor of Hotel
Osceola, Reed City, who has been
spending some weeks at Daytonia
Beach, Florida, has returned to take
hold of the affairs of his own hotel
with renewed vigor.

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

ALL GOOD ROADS LEAD TO
1IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mgr.

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Roums “i 400 Baths

RATES
$2.50 and up per day.

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’

GRAND RAPIDS, MICH.
Rooms $2.25 and up.

 

Cafeteria -i- Sandwich Shop

 

 

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

JOHN HAFNER, Manager

 

 

 

 

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

New Hotel Elliott

STURGIS, MICH.

50 Baths 50 Running Water
> European
D. J. GEROW, Prop.

 

 

—~—

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mor.

 

 

Muskegon of Michigan
Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

 

HOTEL ROWE

We have a sincere
_ interest in wanting to
please you.

ERNEST W. NEIR
Cas

 

 

 

 

 

 

 

 

 

April 26, 19388

MICHIGAN

TRADESMAN

17

 

An Ohio judge has decided that a
person living in a hotel by the month,
paying rent in advance on a monthly
basis, is a boarder, not a guest. He is
not protected as a guest and the hotel-
keeper’s responsibility does not extend
to him. But let a Michigan jury ana-
lyze such a case and they will bring
in a verdict in variance with that of
the Ohio jurist.

Many members of the American Ho-
tel Association are favorable to a
move on the part of their organization
for the purpose of protecting hotel
keepers by insuring them against loss
by “skippers” and bad check operators,
a sort of c-operative arrangement sim-
ilar to that employed by bankers and
other big organizations. Why not? I
think the idea is a very good one,
which could be successfully carried out,
provided such organization would pun-
ish offenders instead of compromising
with them, as most hotels do at pres-
ent.

 

A refreshing sign of the times is the
announcement that the Gideon organi-
zation has found it necessary to re-
new their contribution of bibles in
many of the hotels throughout the
country.

The American Hotel Association has
devised and is distributing throughout
the country a sign that is decidedly
worth while, which indicates that the
hotel displaying same is a member of
that organization, and they intend this
emblem shall mean something to the
public as well, in assuring them of
satisfactory service. Every member of
the Michigan Hotel Association is also
a full fledged member of the A. H. A.,
and is entitled to display said sign in
or on his premises, and to advertise
the fact as well. It. is certainly worth
a tryout, as in fact every legitimate
form of advertising is at the present
moment. Don’t wait until your hotel
is full and runnjng over before you
begin your advertising campaign. Here
in California the principal hotels have
increased their advertising connections.
Why not in Michigan?

Frank S. Verbeck.
—_+7>—__

Gabby Gleanings From Grand Rapids

Ira F. Gordon, the expert pump
salesman, returned recently from St.
Petersburg, where he and Mrs. Gor-
don spent seven very pleasant weeks.
Ira started at once for a three week
trip through Wisconsin, Minnesato and
the Dakotas.

Raymond G. Reid, manager of the
Herkimer Hotel in Grand Rapids for
the past two and one-half years, has
resigned in order to take over the ope-
ration of the Reid Hotel, in South Ha-
ven, which was conducted by his fa-
ther, David Reid, until his death on
April 6.

———> + >___

Capitalistic business with us is held
responsible by many for unsystema-
tized, greedy and at times grossly ex-
cessive production, with inevitably re-
sulting periods of reaction and unem-
ployment. How can it justly be so
held responsible when our antiquated
anti-trust laws (particularly the Clay-
ton Act) go to the length they do in
exacting competition, however waste-
ful, harmful and chaotic, and make
foresighted and logical co-operation a
punishable offense? How can industry
evolve and adhere to a comprehensive
and balanced plan of procedure when
mere conferences to that end, among
those engaged in the same line of
business, may expose the participants
to the penalties of the law?—Otto H.
Kahn.

DEATH OF ANTON HODENPYL
Tender Tribute By a
Friend

Responding to your request for some
words of tribute in memory of our mu-
tual friend, Anton Hodenpyl, I feel
that I can add very little to what you
will say so strongly and beautifully;
but possibly for the readers of the
Tradesman it may be interesting to
make some quotations from personal
letters from Mr. Hodenpyl which re-
veal the character of the man. There
are probably very few people who
know exactly what Mr. Hodenpyl had
in mind when he gave to the City of
Grand Rapids the beautiful woods.
And so I am quoting the exact text
of the message which transferred to

Life Long

 

 

power to cut out and remove dead and
down trees and trees that may obstruct
the growth of other trees and cut out
vistas and drives and build such roads
and simple wood paths through the
land as it may deem desirable or nec-
essary; and from time to time plant
additional trees, shrubs and wild flow-
ers; the said park to be forever main-
tained as a piece of woods or forest
park, and not as a finished park in the
ordinary sense, care always to be used
in the prevention and treatment of any
diseases to which the said park may
be subject and in keeping material and
planting in the park at all times in
good health and condition, said trustee
to receive for its own use and benefit
all rents, issues and profits that may
arise from the timber thus cut and

Anton G. Hodenpyl

the Park and Boulevard Association
in trust for the city the tract known
as Hodenpy! Woods

“West % of the S. E. fractional 1/,
Section 27, Town 7 North, Range 11
West, Grand Rapids Township, except
North of Thornapple Road, for a for-
est park. The said lands to be main-
tained and preserved as a wood or
woods park, for the benefit, pleasure
and instruction of the people of the
city of Grand Rapids, the intent being
that the people of said city shall al-
ways have an opportunity of seeing in
this park specimens of practically alli
worthy varieties of trees, shrubs and
wild flowers indigenous to that local-
ity that can be successfully grown on
said premises; the said trustee to have

from any use of said land it may be
put to consistent with the purpose
above named.”

A committee of the Boulevard As-

sociation was selected to choose an

appropriate memorial to be placed in
the woods as a permanent appreciation
of Mr. Hodenpyl’s gift. The immense
boulder with the bronze tablet upon
it was the selection of the committee,
and Mr. Hodenpyl was not consulted
because we knew the extreme modesty
of the man and he would probably ob-
ject to it. After the installation, a pho-
tograph was taken of it and sent to
Mr. Hodenpyl, to which he responded
in a letter to Mr. Lowe, a portion of
which is as follows and reveals the
innate modesty of our friend:

“As time goes on this will be about
the only thing of any kind remaining
that can indicate to people that I ever
was alive. It is all so substantial that
I do not see how it can fail to remain
forever and ever. And, do you know
that is rather a nice feeling. It never
would have occurred to me, but now
that it is done and so thoroughly well
done, and so gracefully done, I am: glad
of it, and I hope you will make my
sentiments known to anyone who was
interested in causing it to be done.”

A couple of quotations from personal
letters indicate more clearly than any-
thing I can say the interests which
commanded Mr. MHodenpyl’s best
thought and best work:

“My own grounds absorb all of my
thought and all my time. I go to town
on Monday and back the same evening.
All the rest of the time is spent here,
and most of the time I am out-of-doors
among my trees and shrubs and wild
flowers. I have never had a flower
garden proper in my life; that is, a
garden of cultivated flowers, and I
have always particularly detested a
formal garden with a sundial or a
statue or a fountain in the middle.
With Simonds’ help I have kept these
grounds as nearly natural as it is pos-
sible to do, My place is very hilly. It
is all up and down hill and, of course,
in many ways, this is an attractive fea-
ture, for one can get many lovely vis-
tas down through a valley and up an-
other hill and so on, I have all kinds
of exposures, the top of a hill or the
bottom of a valley or level ground, and
I have a little water, not much. It
comes from six springs on the lower
part of my grounds, and these springs
in the past million or so years have
worked out an amphitheater, the banks
of which are perhaps fifteen feet high
and the level space perhaps seventy-
five feet in diameter, with six little
streams working from the six springs.
This gives me a small stream, perhaps
eighteen inches wide, not very much,
but it is the same the year around and
never varies. From the springs, the
ground drops off to a pond that Si-
monds and I made, which is fed by the
stream from the springs. The pond is
perhaps seventy-five feet by one hun-
dred and fifty feet, ali planted natur-
ally, making such a pond as one would
run across in the woods. A few years
ago it suddenly struck me that, inas-
much as he level of this pond was
about fifteen feet below the level of
the springs, we could make a little
waetrfall, and Simonds carried this out
beautifully. We raised the ground still
higher, making a nice ravine, on which
we have planted arborvitae, with the
thought that, in time, this would make
a dark ravine, such as one would run
across in the woods. It is all work-
ing out very well indeed, but you and I
know that, in this planting game, one
must have vast patience and be willing
to wait, sometimes a good many years,
to get the effect one has in mind.

“T have never planted large material,
nothing for immediate effect and,
though I am an old man, I still con-
tinue to plant small stuff, and have the
pleasure of watching it grow and see-
ing the picture one has in mind gradu-
ally develop. I go along just the same
as though I was going to live another
hundred years and get the fun out of

 

18

it, regardless of what may happen
when I drop off. I haven't much pa-
tience with people who insist on hav-
ing a finished place. They get no pleas-
ure out of it, except perhaps the pleas-
ure that comes to some people from
owning a fine place, and they have had
nothing whatever to do with the plant-
ing of it, and they miss a very great
deal.

“You are an older man than I, by a
few years anyway. I will be eighty
in November, but I feel nearly as well
as ever. My heart is not quite what
it ought to be, but I am very careful,
and since last January have not been
allowed to walk at all. But I have a
remarkably fine contrivance, an elec-
tric tricycle, which takes me every-
where, up and down hill and all over
the place, so that I can boss the job
just the same as I could when I was
able to be out on foot. A few days ago
my doctor found that my heart was
decidedly better and has ordered me
now to walk moderately, but to be
careful and not overdo.

“One of the last things Mr. Simonds
did for me was to lay out a path
through a long valley that 1 am now
engaged in developing into a Wild
Garden. When he died, I named that
path the Simonds Path, and it is al-
ways referred to by that name. I
rather like his idea of naming his seats
after you and Jessie and others, I am
going to think about whether I want
to do that or not. I think this wild
garden is going to be very attractive
and interesting. It occurred to me a
couple of years ago that there was a
long valley between a range of hills,
where the soil ought naturally to be
very good, because of the washing
down from these hills. It is seventeen
hundred feet long and filled largely
with dogwoods, a good many old oaks
and beeches, and various other varie-
ties of trees. Through this valley I
have laid out paths and am working
only gradually towards a _ finished
place. We have planted a good many
Viburnums and many varieties of
shrubs, not close together. In _ be-
tween we are gradually filling in with
wild flowers and Iris, and in the mid-
dle I have a splendid Lily Garden. At
the lower end, on a bank facing the
south and protected from the north, I
hve a stretch of perhaps 200 to 300
feet planted with single roses, all of
our wild roses and some of the Chi-

nese ones. I think this will be very
attractive. For ground covers through
there we have many kinds of low-

growing wild flowers. This is all in
process of development... It is nowhere
near finished and will not be for five
years more probably, if I live that
long. If not, I will have had the fun
of doing it and someone else can do
what he pleases with it, but it is all
very interesting.”

In another communication of last
September, I find the following para-
graph which reveals to us the kindness
and thoughfulness of our dear Anton
in connection with those who were
needy:

“IT am spending much time on un-
employment relief, and although we
are a very small community, in the
country, the distress is quite miarked,
for there are no industrial institutions
anywhere near us, and the only em-

MICHIGAN

a ES

ployers of labor are the different es-
tates, the owners of which are at pres-
ent almost unanimously in financial
straits. I am one of them myself, So
we cannot employ as much labor as we
would like to. However, I adopted the
plan of staggering the few workmen
that I have, allowing them to work
this week and lay off the next, when
another crew of the same size comes
on. I have four single men working
for me who could scarcely exist be-
cause, on half time, they did not earn
much more than enough to pay for
their board and lodging, which was
$10 to $11 a week. So I let the four
of them live in a vacant chauffeur’s
quarters over an unrented garage.
They are having an awfully good time
doing their own cooking and are very
comfortable and manage to live on
$3.50 a week. Let us hope that there
may be a turn in the near future. It
doesn’t look encouraging at the mom-
ent. One cannot be enthusiastic over
the present conditions or the outlook,
but while there is not a very great in-
crease in optimism, I think there is
much less pessimism, and that is a
good start.”

The leading characteristic of our
departed friend was his friendliness to
everybody and his thoughtfulness as
expressed constantly during his life-
time.

Charles W. Garfield.
++
Items From the Cloverland of Mich-
igan

Sault Ste. Marie, April 24—Better
days are here again. For four years
the news has been bad. Now the news
is good and getting better. According
to the statement put out by the Presi-
dent of Dun & Bradstreet that the
United States now has a strong com-
mercial credit position, brought about
by liquidation of inventories and dras-
tic reductions in operating expenses, a
nucleus of thousands of sound banks
around which to build an impreg-
nable banking system and a new Na-
tional administration, politically solidi-
ified, which takes office with the en-
dorsement of a larger number of peo-
ple of the United States than any pre-
vious administration has ever received.
With these favorable factors as a foun-
dation, a permanently strong economic
structure may reasonably be assured.

Arthur Dawson, vice-president of
the Michigan Northern Power Co.
here, has just returned from a business
trip in a number of Eastern cities, de-
clares the general feeling in business
and industry has not been better in
two years. He says the trains are
crowded, companies are receiving
larger orders and there is a widespread
optimism that things are on the up-
turn. Mr. Dawson was away_two
weeks, visiting such cities as Pitts-
burgh, New York, Niagara Falls and
points in West Virginia. His observa-
tion in meeting. people on trains and
in hotels and visiting different indus-
trial manufacturing plants was that
conditions in general, in the East have
greatly improved during the past few
weeks. Patronage on the passenger
trains, especially the Pullmans and din-
ing cars, has greatly increased during
April; in fact, it was his first expe-
rience on trips East during the past
two years when it was necessary to
make reservations in advance to be
sure of accommodations, Salesmen on
the road all report increase in ship-
ments during the past two weeks. He
said it may be temporary, but there is
certainly every indication that busi-
ness is better and everyone feels quite
encouraged and pleased with the ap-
parent present improvement in con-
ditions, as compared with the feeling

 

 

 

TRADESMAN

whch has existed and been so evident
during the past two years. We might
also add that local conditions here
have also shown a marked improve-
ment.

The American coffee shop, at 523
Ashmun street, has been extensively
remodeled and redecorated. The en-
tire store has been made more attrac-
tive. Chris Guianakure, the proprie-
tor, should be congratulated on his
good taste in the arrangement of his
store, where he specializes in light
lunches, ice cream and beverages.

In the minds of men the future al-
ready exists. Clarence A. Paquin,
formerly of the Sault, has been here in
interest of the Conservation Depart-
ment at Lansing, to ascertain if there
are any poisonous snakes in Chippewa
county. He reported to his department
that he found none, which should be
favorable to the tourists in spending
their summers here.

Norman Hill, formerly editor of the
Sault Evening News, but now secre-
tary to Frank Murphy of Detroit, who
is now_Governor-General of the Phil-
ippine Islands, will continue to be Mr.
Murphy’s secretary and will accom-
pany him to Manila. In leaving, Mr.
Hill bids all his Northern Michigan
friends good-bye, but says that some

 

April 26, 1933

day he will return again to Northern
Michigan.

We are to have another new shoe
store in the Sault. John France and
Harvey Paquin will open the store at
521 Ashmun street, which is at pres-
ent being remodeled and redecorated.
The new firm will carry a complete
line of shoes. Mr. Paquin is at pres-
ent in the East on a purchasing trip.

30th men are well and_ favorably
known here. Mr. France is Circuit
Court. stenographer and Mr. Paquin

has had many years’ experience in the
retail shoe business and is considered
one of the best shoe salesmen in the
city. He will have charge of the sell-
ing, while Mr. France will look after
the clerical work.
William G. Tapert.
—_>2
Can It Drink Beer?

Trust Milwaukee to produce a
dachshund motor. At least, that is the
nickname given to a new one hundred
horsepower electric motor which is
less than 12 inches in diameter, with
short legs. The dachshund is expected
to be especially valuable for direct
mounting of grinding wheels and other
cutters of small diameter,

 

 

INCREASE YOUR

 

Candy
Sales :«Profits

FEATURE BULK SPECIALTIES

MADE BY

PUTNAM FACTORY

GRAND RAPIDS, MICH.

 

 

 

 

Grand Rapids

 

OPRING AND SUMMER SPECIALTIES

Marbles, Rubber Balls, Jacks, Bathing Sup-
plies, Paint Brushes, Paints, Oils, Wall Fin-
ishes, Varnishes, White Lead, Enamels, Soda
Fountains and Supplies, Golf, Tennis and
Baseball Supplies, Indoor Balls, Playground
Balls, Sponges, Chamois Skins,
Electric Heaters, Electric Fans, Goggles, Pic-
nic Supplies, Lunch Kits, Vacuum Bottles,
Food Jars, Therma Jugs, Insecticides, Seed
Disinfectants, Easter Egg Dyes, Easter and
Mother’s Day Cards, and thousands of other
new and staple items. All now on display in
our Sample Room. Come in and look them
over. Everything priced in plain figures.

Hazeltine & Perkins Drug Co.

Cameras,

Michigan

 

 

 

 

 

 

 

 

April 26,

1933

MICHIGAN

TRADESMAN

19

 

DRUGS

Michigan Board of Pharmacy.
President—J. W. Howard Hurd, Flint.
Vice-Pres.—Duncan Weaver. Fennville.
Director—E. J. Parr, Lansing.
Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.
Michigan State Pharmaceutical
Association.

President—F. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fletcher,
Ann Arbor.

Secretary—R. A. Turrel,

Treasurer—William H. Johnson,
mazoo.

 

Croswell.
Kala-

 

Fake Cancer Cures as Hazard to Life
of Credulous

Cancer is a very serious disease, re-
quiring long experience and _ skill to
treat successfully, Yet this country is
infested with men and women who
prey upon suffering humanity with
their “surefire” cancer “cures.”

These people are quacks of the low-
est order, considering the dictionary
definition of quack, which reads “a pre-
tender to medical skill; an ignorant
practitioner.” The quack has gained
a questionable reputation either by de-
liberately deceiving a gullible clientele
or, in his ignorance, curing some sim-
ple condition and actually believing
himself to have cured a cancer.

Many of these quacks who endeavor
to treat a medical condition such as
cancer, have had very little if any med-
ical education. Then how can they rec-
ognize cancer when it presents itself?
If they cannot diagnose cancer, how
can they treat it?

The methods of treatment used by
the quack are various, but consist
chiefly of drugs for internal use, pastes,
poultices containing some caustic, elec-
tricity, serums, and the so-called “se-
cret cure’ which the user at times
knows nothing about. The quack cures
are usually very expensive, but the cost
to the patient is trivial compared to
the value of the time lost delaying the
beginning of proper treatment,

Cancer must be diagnosed and treat-
ed in its early stage in order to effect
a eure.
insult to injury by delaying proper
treatment until it is too late,

Quacks may claim few deaths from
cancer in their practice. This is due to
the fact that the sufferer eventually
turns to the ethical practitioner for
help and relief when it is too late.

Many people are asking what is the
recognized treatmient of cancer today.
Briefly, surgery and irradiation by
means of X-ray and radium, Although
some quacks pretend to use these, they
cannot offer this treatment, because
they are expensive and require special
skill for their use.

Skill is achieved only through medi-
cal experience built on a foundation
of long intensive training. Naturally
these requirements do not go hand in
hand with the get-rich-quick schemes
of the advertising cancer quack.

If any person or persons have a leg-
itimate cancer cure, it is not neces-
sary to advretise the fact. Any of the
research institutions will gladly prove
or disprove the claim, and if success-
ful the discoverer would be financially
independent for life, as many countries
are offering large prizes for such a dis-

covery.
In deference to medical ethics doc-

Quack treatment thus adds ~

tors do not use electric signs, nor do
they advertise in newspapers, maga-
zines or periodicals in any form, and
according to the manual of profes-
sional ethics, no physician is allowed
to have a “secret cure.’ The local
medical organization or State Medical
Society will gladly give information
as to a doctor’s standing in the com-
munity where he is engaged in active
practice, In many instances this will
prevent the cancer patient from falling
into the unscrupulous hands of the
medical quack.

However, until the perfect cure is
found by the medical profession, the
cancer patient should by no means
give up hope. Cancer is curable
many cases, but none of these cures
will be found in the hands of the ad-
vertising quack.

if}

Voyage of Dreams
Dreams sometimes do come true. A
three-year cruise on a comfortable sail-
ing ship, with time to paint or write.
with congenial companions,
and exotic scenes

with new
and people always
available and with no economic wor-
ries—all this can be no less than a
dream. But sixty adventurers on the
West Coast are starting out to make

it come true. They have the ship, they

have their equipment, they have their
completed plans. They are ready for
three years of adventuring.

The idea the depres-
sion, a fact which would indicate that
hard times have their virtues. The
sixty members of the group wanted
leisure for travel, education and crea-
tive work without the inconveniences
of jobs and monthly bills. Life aboard
ship seemed to offer this boon. Sailing
ships are cheaply run. Then two plans
for meeting the expenses of life and
travel were devised. The creative
workers would pool their efforts and
their products would be sold for what-
ever they would bring, the receipts to
into. a general fund. The ship
be fitted with an auditorium
where motion pctures could be shown,

was bred by

LO

would

and shows would be given at various
ports of call on the leisurely journey.

———_+ +. _____
Staying in Business Sale

To meet the competition of stores,
which advertise that they are “going
out of business,” a merchant in Okla-
homa conducted a campaign in his
local newspaper featuring the fact that
he was offering a “Staying in Busi-
ness” sale. “Owing to manufacturers,
banks, proration, depression, backward
season, lack of rain, unemployment,
five-year plan, free silver, etc.,” an-
nounced this store, “we are making an
unusual offer this week—we are offer-
ing our new merchandise at reduced
prices. But we have no intention of
going out of business. In fact, the idea
of this sale is to enable us to stay in
business.”

8
Welcoming New Residents

An advertising feature that has made
many friends for a store in Southern
Michigan is a “welcome package” pre-
sented to every new family that moves
into the city.

A letter of welcome is sent by the
store, inviting the new arrival to come
in and receive a “welcome package,”
which is an assortment of merchan-
dise.

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

Acid
acetic, No. 8, 1b. 06 @
Boric, Powd., or

Xtal, Ib. ...._ 84@
Carbolic, XtaL,lb. 36 @
Citric. Ip. 2s 35 @
Muriatic, Com’1.,

yy Cs 0ae@
Nitric, ID. 2s 09 @
Oxalice, Ib. ..-_.. 15 @
Sulphuric, Ib. -. 034%@
Tartaric, Ib. -.._ 35 @

Alcohol
Denatured, No. 5,

Galo 48 @
Grain, Gal. -... 4 00@5
Wood, Gal. _._.. 50 @

Alum-Potash, USP
Bump, Wp. ....
Powd. or Gra., lb. 054@
Ammonia
Concentrated,lb. 06 @
so i oe 0544@
Roll) eee 54@
Carbonate, lb... 20 @
Muriate, Lp., lb. 18 @
Muriate, Gra., lb. 08 @
Muriate, Po., lb. 20 @
Arsenic
Pound: 2220: 07
Balsams
Copaiba, Ib. ._.. 50@E
Fir, Cana., Ib. 2 00@2
Bir, Oreg., Ib. —_ 50@1
Per: ib. 1 70@2
Tolu. IW. 22-2. 1 50@1
Barks
Cassia,

Ordinary, lb.. 25 @

Ordin., Po., Ib. 20 @

Saigon, Ib. —- @

Saigon, Po., lb. 50 @
Bim. Ips 40 @
Elm, Powd.. lb. 38 @
Him Gd ib 38 @
sassafras (P’d lb. 45) @
Soaptree, cut, lb 15 @
Soaptree, Po., Ib. 25 @

Berries
Gubeb:. Ib. 2 @
Cubeb, Po., lb. @
duniper, Wb. _... 10 @
Blue Vitrio)
Pound _..- 05 @
orax
P’d or Xtal lb. 06 @
Brimstone
Pound 2.20. | @
Camphor
Pound 2.0 50 @
Cantharides
Russian, Powd. —_ @3
Chinese, Powd. @1
Chalk
Crayons,

white, dozen__ @3

dustless, doz. @6
French Powder,

Coml., -- 034@
Precipitated, lb. 12 @
Prepared, lb. __.14 @
White, lump, Ib. 03 @

Capsicum
Pods, ib. @
Powder, lb. -_.. 62 @
Cloves
Whole: Ib. 30 @
Powdered, lb... 35 @

Cocaine
Ounce 1l 48@ 13
Copperas
Mtal ib 2. 0%@
Powdered, lb. -. 04 @

Cream Tartar

POG) 20 a 221446@
Cuttlebone
Pound 2220... 40
Dextrine

Yellow Corn, lb. 064%@
White Corn, lb. 07 @
Extract
Witch Hazel, Yel-
low Lab., gal. 99 @l
Licorice, P’d, lb. 50 @
Flower
Arnica. ih. |= 50 @
Chamomile,
German, lb. @
Roman, Ib. @
Ib. 35 @

Saffron,
American,
Spanish, ozs. @i
Formaldehyde, Bulk
Pound @

oo

Fuller’s Earth
Powder, Ib. ~-.. 06
Gelatin
Pound: 22a 55
Glue
Brok., Bro., lb. 20 @
Gro’d, Dark, 1b. 16 @
Whi. Flake, Ib. 274%@
White G'd., lb. 25 @
White AXX light,
1p
Ribbon

Glycerine
Pound 2... 2 14

20
40
00
20
8

No
Wo

on
oo

10

60

10
15

35
5¢

1§
1é

45
90

40
25

20
10

Gum *
Aloes, Barbadoes,

so called, lb. gourds @

Powd., Ib. .. 35 @
a Socotrine,

we @

reua. j |) eee
Arabic, first, Ib. @
Arabic, sec, Ib. @
Arabic, sorts, lb. 15 @
Arabic, Gran., lb. @
Arabic, P’d, Ib. 25 @
Asafoetida, lb. _. 47@
Asafoetida, Po., lb. 75@
Guaiac, Ib 2. @
Guaiac, Powd. @
Kino, Ih 22. @
Kino, powd., lb. @1
Myrrh, ID. __... @
Myrrh, Pow., lb. @
Shellac, Orange,

Te 15 @

Ground, ib. _. 15 @
Shellac, white,

(bone dr’d) lb. 30 @
Tragacanth,

No. I, bbls. __ 1 60@2

No. 2, Ibe. .... 1 S0@1

Pow.. Ib. ... 1 26@1

Honey
Pound =: @
Hops
~ Loose, Pressed
Hydrogen Peroxide
Pound, gross 25 00@27
% Lb., gross 15 00@16
% Lb., gross 10 00@10
indigo
Madras, Ib. .... 2 00@2

Insect Powder
Pure, Ip. 222...

Lead Acetate
setal, Ip 7 @
Powd. & Gran. 25 @

Licorice
Extracts, sticks,

per box ..._ 150 @2
Lozenges, lb. -. 40 @
Wafers, (24s) box @l

Leaves
Buchu, lb., short @
Buchu, lb., long. @
Buebhu, P'd., Ib. @
Sage, bulk, lb. 2 @
Sage, loose

pressed, 4s, lb. @
Sage, ounces __ @
Sage, P’d & Grd. @
Senna,

Alexandria, 1b.50 @

Tinnevella, lb. 20 @

Fowd., Ib. .. 26 @
Uva Ursi, lb. -. 20 @
Uva Ursi, P’d, Ib. @

Lime
Chloride, med., dz. @
Chloride, large, dz. @l
Lycopodium
Pound 22. 374%42@
Magnesia
Carb., 468, ib. __ @
Carb., 1/16s, Ib. @
Carb., P’wd., lb. 15 @
Oxide, Hea., lb. @
Oxide, light, Ib. @
Menthol |
Pound 2) 5 12@5
‘cae
POUnG 22 es 1 25@1
Morphine
Ouncces @10
a @12
Mustard
Bulk, Powd.,

select, lb. _... 45 @

No. f, Ib; .... 25 @

Naphthaline
Balla, ib, 2. | 06% @
Flake, Ib. -.. 0%@

Nutmeg
POUNnG _ 2 @
Powdered, ib. —_ @

Nux —
Pound 22.0... @
Powdered, i. _. 16 @

Oil Essential
Almond,

Bit., true, ozs. @

Bit., art., o2zs. @

Sweet, true, lb. 1 00@1

Sw’t, Art., lbs. 1 00@1
Amber, crude, lb. 75@1
Amber, rect., Ib. : 10@1
Anise, Wp. 22 1 00@1
Bay, tb. _......_._. 4 O0@4
Bergamot, lb. ~~ 3 50@4
Cajeput, Ib. __.. 1 50@2
Caraway S’d, lb. 2 65@3
Cassia, USP, lb. 1 75@2
Cedar Leaf, lb. 1 50@2
Cedar Leaf,

Con. ib. _... 3. O@!
Citronella, Ib... 75 @1
€loves. ih. =... 1 75@2
Croton, Ibs... 4 0C@4
Cobeb, ib. ..... £ 25@4
Erigeron, lb. -. 2 70@3
Eucalyptus, Ib. -. 75@1
Fennel _.- 2 00@2

60
45

00

40

50

40

75

00
50

80

2 96

50
35

35
20
60

Hemlock, Pu.,lb. 1 155@2
Heml’k Com., lb. 1 00@1
Juniper Ber., lb. 3 00@3
Junip’r W’d, lb. 1 500@1
Lav. Flow., lb. 3 50@4
Lav. Gard., lb... 1 25@1
Lemon, lb. 2 25@2

!
'
'
1
no

ozs.,

Mustard, true, ozs. @l
} 1 ee ee
lb. 3 25@3
Rose, Geran., ozs.
00@1
Br ie 2.
Syn., Ib. 70 @l
Thyme, Whi., lb. 1 25@1
SVN
50@ 4
Castor, gal. 1 15@1
--1 00@1
Cot. als. #@1
Linseed, Taw, gal. 67@
Olive,
Tanner. gal.
Gum, ozs., $1.40;
lb.
Gran.,
lb. 17 50@ 20
Red, erd., Ib “Sen 45 @

Mustard, art., ozs. @
Orange, Sw., lb. 4 00@4
Origanum, art,
1 00@1
Pennyroyal,
Peppermint, lb. 2 75@3
Rose, dr. 2
50@
Rosemary
Flowers, lb... 1
Sandalwood,
8 00@8
W. Ti... € G6@4
Sassafras,
tue, Ib -_.. | G6@a
Spearmint. Ib... 2 00@2
Tansy, Ib. _... 3 50@4
Thyme, Red, Ib. 11 15@1
Wintergreen
Leaf, true, 40@6
Birch, lb. 75@3
; 75@1
Wormseed, Ib. __ 3
Wormwood, lb. 4 75@5
Oils Heavy
Cocoanut, Ib. _. 224%@
Cod Liver, Nor-
Wegian, gal.
Seed Gals.
Lard, ex., gal. 1
Lard, No. 1, gal. 1
Linseed, boil , gal. 7
Neatsfoot,
extra, gal.
Malaga, gal._. 2
Pure. gak __ 3
Sperm, gal.
AP fab
Whale, gal _._
Opium
Sees 17 50 20
Powder, ozs., $1.40 °
lb. 17 50@ 20
$1.40;
Paraffine
de 064@
Papper
Black, grd., Ib. 25 @
White. ord. 1b... 46 @
Pitch Burgundy >
Pound ” 0 7

Petrolatum
Amber, Plain,lb. 12 @
Amber, Carb.,Ib. 14 @
Cream Whi., lb. 17 @
Lily White, Ib. 20 @
Snow White, lb. 22
Plaster Paris Dental
Barrels
Less,

Potassium
Acetate, Ib. ____ 60
Bicarbonate, Ib.
Bichromate, Ib.
Bromide, lb.
Carbonate, Ihe
Chlorate,

Xtal., Ib.
powd., lb.
Gran., Ib, _
Todide, Ib. ___. 3
Permanganate,
Prussiate,
Red ih. 22.2: *
Yellow, lk _.

@
@
Quassia on.
25@
@
@

-—

©9899 Q99HH 88

Pound
Powd.,

Epsom, lb.
Glaubers,
Lump, Ib.
Gran., lb.
Nitre,
Xtal or Powd.,
Gran., Ib.
Rochelle, Ib.
Seda, lh _...

Soda

aon Co’l. Ib.
Hyposulphite. 1b.
Phosphate, Ib.
Sulphite,
Atal, Ih. _.
Dry, Powd.. Ib. 12%
Silicate, Sol. zal. 40

Turpentine
52

S Bei
© 9989 99999

Gallons

20
25
20

00
50

50
3

25
20
20

50
95

60
75

20
40
00
70
80
00
20

00
20

35
35

50

84
lb. 22%@35

 

 

20

MICHIGAN

TRADESMAN

 

April 26, 1933

 

GROCERY PRICE CURRENT

The prices quoted in this department are not cut prices.
quotations such as jobbers should receive for standard goods.

They are regular
Because of present

day uncertainties, sharp buyers who are in good credit may sometimes be able
to induce the jobber to shade some of the quotations, but we prefer to quote
regular prices on regular goods, because cut prices obtained by duress or under
force of circumstances never accurately represent the actual condition of the

market, which is the proper province of this publication.

 

 

 

ADVANCED DECLINED
AMMONIA BREAKFAST FOODS Pears L
Kelloga’s Brands Pride of Mich. No. 2% 2 25
Parsons, 32 oz. _...__ 3 35 Corn Flakes, No. 136 2 50
Parsons. 10 ez. 270 Corn Flakes, No. 124 2 50
Persons. © OF. 128 Pep, No. 224 _- 200 :
iittie Bo Peep, med. 135 Pen, No. 250 ss 1 00 Black Raspberries
Little Bo Peep, lge. oo Krumbles, No. 412 -_ 135 yw 2 55
Quaker, 32 ov. _____ Bran Wiakes; No. 624 159 |. >... =
Bran Flakes, No. 602 1 50 Pride of Mich. No. 2__ 2 35
Rice Krispies, 6 oz. —- . 25
Rice Krispies, 1 oz. -_ 1 10 Red Raspberries
> 5, +
eeeee ite be te Go iy
All Bran. &% oz. 1-19 M s tak ee aS.
Quaker, 12-38 oz., doz. 2 00 Marcellus, No. 2 ____ 2 35
Musselman, 12-38 oz. gro ~~ ogy Friis of Mick, 2 95
i= ——_—__---->---- 00 Whole Wheat Fla.. 24 1 75
Whole Wheat Bis., 24 2 35

BAKING POWDERS

Roval. 2 oz.. doz... —-_ ‘33
Royal, 4 oz., doz. ___. 1 &0
Royal, 6 oz., doz. ____ 2 20
Royal, 12 ez., doz. ___- 4 37

2% lbs.. doz... 13 7F
gdoz... 24 Su

Royal,
Royal, 5 Ibs.,

3 40

 

10 Ib., ease 5 75

¥% doz. in

BLEACHER CLEANSER

Clorox, 16 oz.. 2is —
Clorex, 22 oz., 12s _. 3
Lizzie. 16 oz.. 12n __.. 2

SS bo

5
0
5

BLUING

1 00
1 35

Am. Ball, 36-1 oz.,cart.
Boy Blue, 18s. per cs.

BEANS and PEAS

100 Ib.
Dry Lima Beans 100 Ib.
White H’d P. Beans_-_
Split Peas, Yell., 60 Ib.
Split Peas, Gr’n 60 Ib
Scotch Peas, 100 Ib. ~~

bag
6 25
2 90
3 95
5 25
7 00

BURNERS

Queen Ann, No. 1 __ 1 15
Queen Ann. No. 2 __ 1 25
White Flame. No. 1

and 2. doz __....__ z 25
BOTTLE CAPS
Dbl. Lacaquor. 1 gross
pkg., per gross __.___ 13

DS A NPE RECO RES ANTENA E LESAN IRS

Post Brands
Grapenut Flakes, 24s
Grane-Nuts. 24s -----
Grape-Nuts. 50
Instant Postum, No. 8
Instant Postum, No. 10
Posittum Cereal. No. 0

Post Toasties, 36s -- 50
Post Toasties. 24s —- 50
Post Bran, PBF 24 _- 85

ODD DO bo po YO we OT 8
~)
ow

Post Rran PBF 36 —--
Sank, 6-110. 57

Amsterdam Brands

Gold Bond Par., No.5% 7 60
Prize, Parlor, No. 6. 8 00
White Swan Par., No.6 8 50
BROOMS
Quaker, 5 sewed -_-- 25
Warehouse —_-__.__ 5 79
Rise. 2 2 i
Winner, 5 Sewed ---- 3 70
Whisk Noa 2 2 2 2d
BRUSHES
Scrub
Solid Back, 8 in. —-..- 1 50
Solid Back. 1 in. ---- 1 75
Pointed Ends ------- 1 25
Stove
Shaker 2.2 1 80
No 50 0 2 00
Peeness 2 2 60
Shoe
No. 4-0 2 25
No. 2-50 2 3 00

BUTTER COLOR
Jandelion 2 845

CANDLES
Zlectric Light, 40 Ibs. 12.1

Plumber, 40 Ibs. ---- 12.8
Paraffine, 6s -------- 14%
Paraffine, i128 —.---____ 14%
Wickine 2... 40

Tudor, 6s. per box -- 30

CANNED FRUITS

Hart Brand
Applies
Np. 2) 2 4 75
Blackberries
Pride of Michigan ---- 2 55
Cherries
Mich. red, No. 10 ---. 5 00
Pride of Mich., No. 2 2 60
Marcellus Red a 2 10
Special Pie 1 35
Whole White -_------ 2 8
Gooseberries
Nes 10

Ma 2 2 ee ; 00
B OF no 1 2u
Marcelius, No. 2 . 1.8)

CANNED FISH
Clam Chder. 10% oz. 13
Clam Chowder. No. 2_ 27
Clams, Steamed. No. 1 2 75
Clams, Minced, No. % 2 40
Finnan Haddie, 10 oz. 3 30
Clam Bouillon. 7 oz.__ 2 50
Chicken Haddie. No. 1 2 75
Fish Flakes, small __ 1 35
Cod Fish Cake. 10 oz. 1 55

Cove Oysters, 5 oz. __ 1 35
Lobster, No. ~ Star 2 00
Shrimp, 1. wet 1 45
Sard’s, 4 Oil, " ee 25

Sardines, % Oil, k'less 3 35
Salmon, Red Alaska__ 1 90

Saimon, Med. Alaska 1 45
Salmon. Pink, Alaska 1 20
Sardines. Im. 4%, ea. ¢@10
sardines, Cal... 95
Tuna, % Van Camps,
Gee. 1 75
Tuna, %s, Van Camps,
OR 1 35
Tuna, ls, Van Camps,
O02 2.2 3 60
Tuna, %s, Chicken Sea.
OO8. 1 85
CANNED MEAT
Bacon, Med. Beechnut 71
Bacon, Lge. Beechnut 43
Beef, Lge. Beechnut 51
Beef, Med. Beechnut 07
Beef, No. 1, Corned __ 1 95

No. 1. Beast __
. 2% oz., Qua., sli.
Beef. 4 oz. Qua.. sli.
Beefsteak & Onions, s.
Chili Con Car., is
Deviled Ham, %s ____
Deviled Ham, ¥%s ___-
Potted Beef, 4 oz.
Potted Meat, 4
Potted Meat. % Libby 75
Potted Meat, % Qua. 55
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 00
Vienna Sausage, Qua. 80
Veal Loaf, Medium __ 2 25

mt et DO DO mt BB DD OO DO
wo
oe

Libby 45

Baked Beans
Campbells, 48s 2 30

CANNED VEGETABLES
Hart Brand

Asparagus
Natural, No 2... 3 60
Tips & Cuts, No. 2 _. 2 25
Tips & Cuts, 8 oz. __ 1 35

Baked Beans
1 lb. Sauce, 36s. es.__.. 1 60
No. 2% Size, Doz. _. 90

No, 10: Sauce. 3 3 60
Lima Beans

Little Quaker, No. 10 8 25

Bapy, No. 2 ooo 1 70

Pride of Mich. No. 2__ 1 60

Marcellus, No. 10 ___. 6 50

MES NA OIE REGGIE VN IO GP CS OS STEN

Red Kidney Beans

WO. U0 7d
No. Be ee sing cua en Score nite 85
Spe 2 ee 45

String Beans

Little Dot, No. 2 -... 2 &
Little Dot. No. 1 —._. 1 80
Little Quaker, No. 1_. 1 60
Little Quaker, No. 2_. 2 00
Choice, Whole, No. 2__ 1 70
Cat No 3) 2: 8 00
Cut. No, 2 2: 1 60
Pride of Michigan -. 1 35
Marcellus Cut, No. 10 5 50

Wax Beans
Little Dot, No. 2 ---. 2 25
Little Dot, No. 1 -.-. 1 80
Little Quaker, No. 1__ 1 45
Choice, Whole, No. 10 10 25

Choice. Whole, No. 2 1 70
Choice, Whole, No. 1 1 35
Cul No. 2 9 00
Cal No 3) 1 50

Pride of Mich., No. 2 1 26
Marcellus Cut, No. 10 3 50

Beets
Extra Small, No. 2 _. 2 50
Fancy Small, No. 2 _. 2 00
Pride of Mich., No. 2% 2 00
Hart Cut, No. 10 ___. 5 00
Hart Cat. No. 2 3 85
Marcel. Whole, No. 2% 1 4

Hart Diced, No. 2 --__
Carrots

Diced, Ne: 2 2 95

Diced: Ne. 10 222 4 00
Corn

Golden Ban., No. 2. 1 25

Golden Ban., No. 10 10 00

Little Quaker, No. 1. 90

Country Gen., No. 2_. 1 20

Pride of Mich.. No. 1 80
Marcellus, No. 2 ---. 95
Fancy Crosby, No. 2. 1 15
Faney Crosby, No. 10 6 50
Whole Grain, 6 Ban-

tam, No. 2 ....... 1 &
Peas
Little Dot. Ne. 2... 2
Little Quaker. No. 10 11

Sifted E. June. No. 10 9
Sifted E. June. No. 2__ 1
Belle of Hart, No. 2._17
Pride of Mich.. No. 2_. 1 45

2
25
Little Quaker, No. 2__ 2 =
75
5
a)

Marcel., Sw. W. No. 2 1 86

Marcel., E. June. No. 2 1 35

Marcel... E. Ju., No. 10 7 50
Pumpkin

No: 10) 75

NO 26% 2 um 2 OO
Sauerkraut

No; 18. 2 00

No. 2% 2 1 35

No. 2

Spinach
No. 2% 2 25
NO. 2) ee 1 80
Squash
Boston, No, 3 —------- 1 35
Succctash
Golden Bantum. No. 2 : ’
Mert Ne: 2 0
Pride of Michigan : 4
Marcellus, No. 2 ---- 1 15
Tomatoes

or

No, 1) 25
No. 2% - 1 80
Mm, 2 CUB
1 35
1 10

 

Pride of Mich.. No. 2%
Pride of Mich., No. 2__

Tomato Juice
Hart, No. 10

CATSUP
Sniders, 8 oz.
Sniders, 14 oz.
Sniders, 8 oz._._.-T'oz. 95
Sniiders, 14 »z._._._Doz. 1 55
Quaker, 8 o0z.-__- Doz. 99
Quaker, 14 oz._._ -Doz. 1 20
Ruby. 14 0g. 2.2 Doz 95

CHiL: SAUCE
Snigers, 8 02... 1 65
sniders. 14 oz. —-... 2 25

OYSTER COCKTAIL
Sniders, 11 oz. 2 00

CHEESE
moaguefort _.. 2 55
Wisconsin Daisy ----- 144%
Wisconsin Twin —_____ 13%
New York June __-_--- 24
Sap Sago .2 os 40
Bri 2 15
Michigan Flats -.--..-. 14
Michigan Daisies  -_-_-_ 14
Wisconsin Longhorn  -. 15
Imported Leyden -_----. 23

1 ib. Limberger —....... 18
Imported Swiss
Kraft Pimento Loaf —- 21
Kraft American Loaf _. 19
Kraft Brick Loaf
Kraft Swiss Loaf ____-- 22

- Kraft Old Eng. Loaf__ 32

Kraft, Pimento. % Ib. 1 50
Kraft, American, % lb. 1 50
Kraft, Brick. 4% Ib. -. 1 50
Kraft, Limbur., % Ib. 1 50

CHEWING GUM
Adams Black Jack ____ 66
Adams Dentyne -_____- 65
Beeman's Pepsin ____--- 66
Beecnhut l’eppermint —_ 66
Doeubiemint 2 66
Peppermint, Wrigleys __ 66
Spearmint, Wrigleys -_. 66
saecy Frage 200 66
MWiricliey soe 66
Peaperry 2 66

CHOCOLATE
Baker, Prem., 6 lb. % 2 38
Baker, Pre., 6 lb. 3 oz. 2 32

CLOTHES LINE
Riverside, 50 ft. ---. 1 30
Cupples Cord __._____ 1 8

COFFEE ROASTED

Lee & Cady

1 Ib. Package
Arrow Brand __-_-_._ 23
Boston Breakfast ____ 238
Breakfast Cup —_-----_- 21
Competition —.... 2. - 15%
AANIDOTIAN So 3d
Bo We 19
MasehiiC 2 es 29
Morton House ______-__ 33
NWeagrow. 222250200 0 26
Guaker: 22200 29
Competition —_....-.__ 151%

McLaughlin’s Kept-Fresh

 

Coffee Extracts
MM: Y.. per 100 2
Frank's 50 pkgs. -- 4 25
Hummel’s 50, 1 Ib. 10%

CONDENSED MILK
fagle, 2 oz., per case 4 60

EVAPORATED MILK

 

aes, Tall 75
Page. Baby. 2-2 38
Quaker. Tall, 10%4 oz 65
Quaker, Baby, 1 doz 35

Quaker, Gallon, 12 dz.
Carnation. Tail, 4 doz.
Carnation, Baby, 4 dz.
Oatman’s Dudee. ‘I'all
Oatman’s D'dee, Baby
Pet, Tall
Pet. Baby. + dozen__
Borden’s Tall. 4 doz._
Borden’s Baby. 4 doz.

1
RPreHrHeteHp pepe
2
~

CIGARS
Hemt. Champions __ 38 50
Webster Cadillac ____ 75 00
Webster Golden Wed. 75 00
Websterettes ________ 38 50
CMmeons 0 oe 38 50

Garcia Grand Babies 38 50
Bradstreets 38 5
La Palena Senators_ 75 00
Odins 38 5
R G Dun Boquet __ 75 00
Perfect Garcia Subl. 95 00

Budwiser —........__. 19 50
Tango Pantellas ____ 13 00
SKVHNOS 222200 19 50
Hiampton Arms Jun'r 37 50
Trotamn oe 35 06
Rancho Corono 2... 35 06
KRenway 2025s} 20 00
CONFECTSONERY
Stick Candy Pails

Pure Sugar Sticks-600c 3 90
Big Stick, 28 lb. case 16
Horehound Stick, 120s 75

Mixed Candy
ten

beater 09%
French Creams ___.._ 11%
Paris Creams _... 12
WUpiber 09
Fancy Mixture _... 14

Fancy Chocolate
d Ib. boxes

Bittersweets, Ass'ted 1 25
Nibble Sticks  _____ — 1 25
Chocolate Nut Rolis — 1 50
Liady Vernon 7 | 115
Golden Klondikes ____ 1 05

Gum Drops Cases
seny Strings 2) 14
Tip Pop Jellies _.. 09%
Orange Slices... 09%

Lozenges Pails
A. A. Pep. Lozenges __ 13

A. A. Pink Lozenges __ 13
A. A. Choc. Lozenges __ 1;
Motto Hearts _...- lt
Malted Milk Lozenges__ 19

Hard Goods Pails
Lemon Drops ..... 12
O. F. Horehound drops 12
Anise Squares _______ =
Pexunut Squares _______ 13

Cough Drops Bxs.
Smith Bros, 2. 1 45
Luden’s 1 45
Vick’s, 40/10c _____ — 2 40

Specialties
Italian Bon Bons ____._ 16
Banquet Cream Mints__ 17
Handy Packages, 12-10c 80

COUPON BOOKS

50 Economic grade 2 50
100 Economic grade 4 i”
500 Economic grade 20 (0
1000 Economic grade 37 50

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge

CREAM OF ae
§ lbl boxes

DRIED FRUITS

Applies
N. Y. Fey., 50 Ib. box 12
N. Y. Fey., 14 oz. pkg. 1¢
Apricots

Evaporated, Choice .. 10%
Evaporated, Ex. Choice fh
Fancy
Ex. Fancy Moorpack 15%

Citron
10 2D: ox 2

 

sie

 

 

 

ot

eta

 

hansen SLi i

aa

 

 

 

  

 

  

April 26, 1933 MICHIGAN TRADESMAN 21
Currants Margarine POTASH HERRING SOAP TEA
Packages, 11 oz. ~-_-.- 114% Babbitt’s, 2 doz. --.. 2 75 ; Holland Herring Am. Family, 100 box 5 60
eee ae peas lage 100 - 4
xed, ls. fe, OOS se apan
: Mixed, bbls. ____ Fels Naptha, 100 box 500 Medium --------------~ 16
Dates Wilson & * Brands FRESH MEATS Milkers, Kegs __________ lake White, 10 box 286 Choice -_______ 19@28
er i st = Nut o 08 a. _ bbis, Grdma White Na. 10s 3 50 as -~------------ ae
B | oqroscrccece no ------ ilkers, Co ee Jap Rose, 100 box --___ 7 40 No. 1 Nibbs_---__--__--
Special Roll ------------ 11 ce Fairy, 100 box ________ 3 35
Palm Olive, 144 box_. 7 60
Top Steers & Heif. ---- 11 es : ” 95 G
. Lake Herri fave. 50 box | 2 25 : unpowder
Peaches eee Good Steers & Heif. 09 % pp 100 + age Panne ie bon” ae Cholce ele 32
Evap., Choce — 09 : Mea Steers & Hef... 08 == = ga... 7 Waney 40
° Diamond, No. 6, 144 6 15 : L Mackerel Sweetheart. 100 box __ 5 70 Y ----------------
Fancy --- --- 10% Seuch¥ent, 146 box 5 1B Com. Steers & Heif. -- 07 ‘Tubs, 60 Count, fy. fat 6 00 Grandpa Tar. 50 sm. 2 10
Swan, 144 2. 5 20 Pails. 10 lb. Fancy fat 1 50 Grandpa Tar, 50 Ize. 3 50
Dead Ne 6 490 Trilby Soap, 50, 10¢ 315 |, Ceylon
Beni Veal Wii or lg var. 9s me Pekoe, medium -----~__ 41
Lemon, American _____ 24 Pop 2 ee 09 ee ee
Drange, American _____ 24 Good ea 08 White Fish ee a English Breakf
Safety Matches Medium 22 07. Med. Fancy, 100 Ib. 13 00 ane Dreantes
R u Congou. medium 28
eee 1a tet _. SPICES Congou, Choice --__ 35@36
, + cs orway -- Whole Spices Congou. Fancy ____ 42@43
Raisins ae a _ a 140 Allspice, Jamaica ___. @24
Seeded. bulk: 2. 6% Sori - 13 Boned, 10 Ib. boxes __ 150 Cloves, Zanzibar -_. @36
Thompson’s s’dless blk. 6%4 . pring Lamb -_-------- ° , es -- 16 Cassia, Canton -____- @24 Oolong
Quaker s'dless SS 8 oe Seer _. ------------------ a Cassia, 5c pkg.. doz. @40 Medium -_-__________ 39
I eee » oZ. No ------ ---------- Ginger, Africa. -._ _. @1I9 Chofee . es
one Seeded. 15 oz. ei Spaghetti, 9 oz. __---- 200 Poor ~----_------------ 05 Mixed. No. 1. __ an ae...
Elbow Macaroni, 9 oz. 2 00 SHOE BLACKENING Mixed, 10c page. = 6... 2... "
Beg Noodles, 6 oz. -. 2 0 2 in 1, Paste, doz. ___ 1 30 Nutmegs, 70@90 _____ @50
Ege Vermicelli, 6 oz. 2 00 B. Z. Combination, dz. 130 Nutmegs, 105-110 ____ = TWINE
California Prunes Egg Alphabets, 6 oz... 2 00 Mutton Dri-Foot, doz. -.____ 60 Pepper. Black _______ Cotton, 3 ply cone _ 25
90@100, 25 Ib. boxes..@05 Good ---------------- 04% Bixzbys. doz... 1 30 Cotton: 3 ply Balls _.~~ 27
R0@9, 25 Ib. boxes__@05% ee ° Shinola, doz. _________ 90 co
70@80, 25 lb. boxes__@06% ee
60@70, 25 Ib. boxes_.@07 NUTS—Whole _,Pure Ground in Bulk VINEGAR
50@60, 26 Ib. boxes..@0T% Aimonda Peerless ____ 18% Ailspice, Ja.caica _-._. @16 _F. O. B. Grand Rapids
40@0, 25 ib. hexes_@01% Brasil iarge 12% P STOV See Soule Gn ee ee _
30@40, 25 Ib. boxes--@08% ancy Mixed 11% i ork E POLISH Ciscia Canton —__._ @21 White Wine, 40 grain__ 20
i ancy ixead -------- Eom. med... 09 Blackne, per doz. __ 3 Si x : 2
Sek 30 nee Whit Wi
30@30, 25 lb. boxes-_@12  _— Filberts, Naples __-_-- % Sutte 08 Meee Gig bentt An 4 6 a @18 e Wine, 80 Grain 25
ee enn ee 6—C ULUSS + --- --- - -- - -- - -- le Nsilarve |
18@24, 25 Ib. boxes--@14% Peanuts, Vir. Roasted 6% Shoulders —---------- 06% Black Silk Paste, doz. 1 25 ee ae esa eas be
Peanuts, Jumbo -_--- Vee Spareriba 05 Baemeune Yaate, dos 136 Pencr Black @19 WICKING
Pecans, 3, star...” 23 Neck benes 9. 03 Enameline Liquid, dz. 1 30 tienes eee oy cuas «=e. 9. nes gross 80
becuuias Pecans, Jumbo -_------ . Timings: (oe me ee ie ee a pw COCO Loree ee 1 w5
Pecans, Mammoth --__-. Meee a ee lt CC Oe ----- G4 wat 7. Z
Pearl, 100 Ib. sacks -- 350 Walnuts, Cal. ____ ij@o1 Rising ‘Sun, per doz. 1390 coer. Cayenne -.-- @25 No’ 3° per postt -—---- 1 30
Hickory = 07 654 Stove Enamel, dz. 2 80 Pap:'ka, Spanish —~ -- @30 peerless ia Ee a 2%
Olls. per doz. gv
PROVISIONS Vulcanol, No. 10, doz. 1 30 Rochester, No. 2, doz. 60
mui: Goods os Barccte Pork | Stovoil, per doz. _____ 3 00 Rochester, No. 3, doz. 2 00
2 . Ib. 1% i an Oe See eee . pes Seasoning Rayo. per dos. ______ 75
ge N e. ae oo ili Powder Oz. 65
Mancy, No. tf) 2 Cel Sa 36
24 1 Ib, Cellop’e case 1 80 Dry Salt Meats SALT oe oo Pe WOODENWARE
5 : o 2 F. O. B. Grand Rapid Onion Salt i 35 Baskets
-2 6. api 3 7
Pearl Barley . D'S Bellies 18-29918-10-7% — qoionial, 24, 2 Ib. or #95 Garlie, 22 1 35 Ss oe Band,
0000 70 Colonial, 36-14% ______ 1290 Ponelty. 3% oz. 3 2 4.0 andies -____. 2 00
Barley Grits -------- pe ie Shelled a Lard c. . Iodized, 24-2 1 35 ‘Kitchen Bouquet -.-. 4 25 tee coo, ane. ac
Chester -------------- ; ae ‘Spanish ------ Pure in tierces. 614 Med. No. ' ong ---_ 4 90 eo ae o Market. extra — 1 60
» Spanis 60 lb. tubs -_--advance ‘a Soe 0 lb. bk. 100 A ee oe 0 ‘Splint, intge
125 lb. bags -------- A 1 ee eee. Te ce Savery. F oe. -—-—-—— sau a. ot
Wie 32 20 Ib. pails advance 4%  2cKers Meat, 50 Ib. 65 Thyme. 1 oz. ._------- 6 Sr See 7 56
_, Sage Pecans Salted -—------- 45 10 Ib. pails _---advance % Cream Rock for ice Tumerei, 1% oz. __._. eq - 6 50
East India ----- ---- 10 Walnut California ---. 45 5 ib. pails __--advance 1 cream, 100 Ib.. each 85
3 I paila _ advance Butter Salt, 280 Ib. bbl. 4 00 Chur
Compound tierces —--- 6 a pact 280 Ib” bbi 40 STARCH Barrel, 5 gal., as 2 40
Tapioca oe Compound, tubs ------ “A ¢., 2... Corn Barrel, 10 gal., each__ 2 55
Pearl, 100 Ib. sacks -- 7% None Such, 4 doz 6 20 2th. ter tale 1 gq «= Mineaford. %4 the. __ 3. 20 * 8° © GAL. pereeh —. 16
one. 8 - 3 doz. ' . Gra ee. a ee eae SG 28 lb. bags. Tables“ 40 Powd., bags, per 100 2 65
Dromedary instant —- Yo Ho, Kegs, wet. lb. 16% Sausages ae, ae i pee ? = Pails
Bologna 22 22 10 Cream, 24-1 --------_- 220 10 gt. Galvani
o ES v . ized ._... 2 G0
Jiff P h . | Ce a ui ee -.&
Ss. lhmrmhmrmrC—tis—CSC OU =. 2 at. Galvanzed _____ 3 10
3 doz. Carton _____--- 2 945 OLIVES Be ee 15 Gloss 12 qt. Flaring Gal. Jr. 5 00
‘Assorted flavors. 7 oz, Jar, Plain, doz. 105 Tongue, Jellied __-_---_ 2 Argo, 24. 1 Ib 9 10 at. Tin Dairy 4 00
16 oz. Jar, Plain, doz. 195 Headcheese ------------ 13 oe ae aa uae ee
Quart Jars, Plain, doz. 3 25 a a hk oe
5 Gal. Kegs, each ---. 6 50 Giitas Gless oo Traps
FLOUR 3 oz. Jar, Stuff., doz, 1 15 Smoked Meats fos w= a Mouse, Woud, 4 holes. 60
V. C. Milling Co. Brands 8 oz. Jar. Stuffed, doz. 225 Hams, Cer. 14-16 lb. 13 eS a ee Mouse, wood, 6 holes. i
Lily White -2..--: 510 10 oz. Jar. Stuff., doz. 265 Hams. Cert.. skinned Tieoe fb ibe 9 7, Mouse. tin. 5 holes _. 65
ger. 50 lbs 2
Harvest Queen ------ 5 20 1 Gal. Jugs, Stuff.. dz. 2 40 t6-18 1b, 2 @12% : oo " Ma we) 2 1 Ut
Yes Ma’am Graham, Hain, dried beef tat, spring ---_--____ 1 00
foe oo 1 40 Knuckles |. @23 Mouse, spring ~-__-__- 20
sce ec, ao 2-5 @0s SYRUP
| icnic Boiled Hams @1lt Corn
Se 34 Boiled Hams _______-@18 Blue Karo, No. 1% —_ 2 36 Tubs
Lee & Cady Brands fee ee 32 Minced Hams ______ @12 Blue Karo, No. 5, 1 dz. 2.99 Large Galvanized ____ 8 75
Bose ae sbeccess 9a and 5a... 30 Bacon 4/6 Cert. ____ @14 Blue Karo, No. 10 __ 2 99 pests ad ao -- 7 75
ream Wheat ------ Red Karo, No. 1% ~-. 2 57 alvanized -___ 6 1a
Red Karo. No. 5, 1 dz. 3 44
Beef Caro, N 0
Boneless, rump ----@19 00 Free Run’g, 32, 26 oz. 2 40 Red Karo, No. 10 ---- 3 29 Washboards
PICKLES @
FRUIT CANS Medium Sour Lk cg Me ee : = Banner. Globe 5 60
odized, : OZ. 2 rass, sitgie __.__.__ 6 25
Presto Mason 5 gallon, 400 count -- 4 75 Liver Bive case lots =..._._ 2 30 Imit. Maple Flavor Glass, single 6 00
F. O. B. Grand nae Beet 62 2g o Orange, No. 114, 2 dzz. 2 93 Double Peerless -_____ 8 50
Half pint wee een nee 15 Car... 3d Orange No. 5 a doz. 4 13 Single Peerless 7 50
One pint EO = i. nS fo : : oo Queen -____- 5 5
me Guart ---_--- SwestSmall = er ee niversal -_----_____ —_ 5
Half gallon ---------- 1155 5 Gallon, 500 --------- 7 25 ve oe + fae eee a
ule Team = =
RICE a 1 ence .. 5 i MORNE Saat con. OO Wood Bowls
Fancy Blue Rose_____ 3 60 48, 10 oz. packages -. 4 40 13 in, Butter 5 00
Maney Head: 4 85 96, 1% lb. packages __ 4 00 : 15 in. Butter 9 Ou
FRUIT CAN RUBBERS DiP Pickles Grape Juice Ui ie, Bate 18 vo
Presto Red Lip, 2 gro. Gal., 40 to Tin, doz. ._ 7 50 Welch, 12 quart case 440 19 in. Butter ----_... 25 0c
ann 33-02. Glass Pickled. 2 ¢0 RUSKS Welch, 12 pint case__ 2 25
Presto "White Lip. 2 oo Postma Biscuit Co. Welch. 36-4 oz. case_. 2 30

gro. carton

GELATINE
Jell-o7 3 @67.22-5.-.-—— 2 55
Minute, 3 doz. -------- 4 05
Plymouth, White ---- 1 55
Jeisert, 2.004, _---—_ 1 40

JELLY AND PRESERVES
Pure. 30 lb. pails ---- 2 60
Imitation, 30 Ib. pails 1 60
Pure, 6 oz.. Asst., doz. 90
Pure Pres., 16 oz.. dz 1 85

JELLY GLASSES
% Pint Tall, per doz. 38

32 oz. Glass Thrown -. 1 45

Dill Pickles Bulk
3

5 Gal, 200 -° 65
16 Gal. 660 —- 11 25
45 Gal, 7200 =. 30 00

PIPES
Sob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 65
Bicycle, per doz. ---- 4 70
Torpedo, per doz. ..-. 2 50

18 rolls, per case -__. 1
12 rolls. per case -_-. 1
18 cartons, per case__ 2
12 cartons, per case_. 1

+ ht ND CO
Ines

SALERATUS
Arm and Hammer 24s 1 50

SAL SODA
Granulated, 60 lbs. cs.
Granulated, 18-2% lb.

packasres ...-. 1 10

1 35

COD FISH
Peerless, 1 lb. boxes 18
Old Kent, 1 lb. Pure 25

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90

Bon Ami Cake, 18s_. 1 65
Seto 22 85
Climaline, 4 doz. ___. 3 69
Grandma, 100. 5c -___ 3 50
Grandma, 24 Large -. 3 50
Snowboy, 12 Large __ 1 80
Gold Dust. 12 Largze._ 1 80
Golden Rod, 24 ~_---- 4 25
La Frace Laun., 4 dz. 3 65
Old Dutch Clean., 4 dz. 3 40
Octagon, 96s - 3 90
Fenise, 46s =... 3 20
Rinso. 248 2... - 2 Oe25
Spotless Cleanser. 48,

Oe Oe. 3 85
Sani Flush. 1 doz. _. 2 25
Sapnolio, 2 dem. .....__ 3 15
Speedee, 3 doz. ___--- 7 20
Sunbrite. 5f6 _._..____ 2 16
Wyandot. Cleaner, 24s 1 85

COOKING OIL

Mazola
Pints, 2 dem =... 4 60
Quarts, 1! @eq, ..--..- 4 30
Half Gallons, 1 doz... 5 40
Gallons. each 2... 81

5 Gallon cans, each —-. 3 35

TABLE SAUCES
Lee & Perrin, large._ 5 75
Lee & Perrin, small_. 3 35

Pepper... 5 == 60
moval Mint ......-.. 2 40
Tobasco, small .....- 2 ia
sho Yon, 3 oz... doz. 2 80
Act aves 4 75
Aq? single 2 85
Caner 2 O64. 2.2552. + 30

WRAPPING PAPER
Fibre, Manila, white. 05

 

No. I Fibre 06%
Butchers D F Ob%
Kraft ..... Jeaden a Oe

Kraft String -....._. vue

YEAST CAKE

Maggie. 2 dow ......... 70
Sunlight. 3 daz. ...... 2 70
Sunlight, 1% doz. -... 1 35
Yeast Foam, 3 doz. -_ 2 70
Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30
Red Star. per doz. --.. 20

 

 

MICHIGAN

TRADESMAN

 

April 26, 1933

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit.
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Industry Must Put House in Order
Surpassing all other forces the gov-
ernment now plans to co-ordinate fi-
nance, industry, agriculture and social
progress. It was inevitable that emer-
gency legislation, designed to “hold
the line’ would actually serve only as
a temporary measure. The economic
debacle however was averted. Now
the real objective of the administra-
tion is to restore normal business con-
ditions, put people to work and pro-
mote domestic and foreign trade.

The government now realizes that it
cannot depend alone upon a plan of
public works (even if it spent five bil-
lion dollars for that extra effort) to
create purchasing power. The govern-
ment now contends that private indus-
try must mobilize under the govern-
ment for expansion in the production
of articles and materials in normal de-
mand. Government work is not suffi-
cient to reduce unemployment or to
largely increase new purchasing power.
Private industry must now be put in a
position to make work and thereby
create new purchasing power.

The government also realizes that
the present economic plight of the
United States was chiefly, if not
wholly, created by our mechanism of
finance. That money system of credit
and banking is part and parcel of the
industrial and agricultural creation of
national wealth and national income.
Therefore the first correction is of the
mechanism of finance. In a few weeks
the second correction of agricultural
production and distribution will be
attempted. Quite naturally, the third
line of improvement will be along the
lines of regulation and control of in-
dustry.

Roughly speaking, our entire popula-
tion may be divided into two great
categories: 1) The great majority of
the people who derive income primar-
ily from work performed; that portion
of the people who are paid for what
they do. (2) A small minority of the
people who derive income chiefly from
investments; that portion of the pop-
ulation who are paid for what they
own. The ratio of these two categories
may be as low as 95 to 5; or possibly
99 to 1.

Now the government feels that pri-
vate business must be made respon-
sible for resumption of manufacture
thereby creating consumption.

Certain types of industry under the
new plan would be reassembled and
regulated by a government agency to
see to it that it is working, not shirk-
ing its obligations of making and sell-
ing. Competition would be controlled.
Hours of work and minimum rates of
pay would be fixed, and some go so
far as to say that the government ought
to guarantee manufacturers against
loss in resuming or increasing the man-
ufacture of prescribed articles and ma-
terials.

The government now says it is time
to resume action all along the line so
that the movement forward will create

purchasing power. If the order is given
to resume manufacture, then private
employment in factories and in retail
establishments will increase. This will,
in turn, give purchasing power to those
privately employed. The real objec-
tive of the administration is to re-
store normal business conditions and
put the majority of people to work
so that the burden of restoration wil!
jointly rest upon private business and
the government. There may be some
form of government stimulation to
private business to start the movement
forward.

The entire plan is very reminiscent
of the War Industries Board, which
shoemen will remember was. on the
point of trying the noble experiment
with shoes. But for the Armistice, the
shoe industry would have been made
the guinea pig of experimentation, in
which regulation would have taken the
place of rugged individualism.

The importance of this movement is
its possible relationship to an industry
so fundamental and necessary as shoes
and leather. It would be almost nat-
ural to try and experiment in that
field, particularly in view of the fact
that shoes have been spotted ever since
“War Industries” days.

Something of this sort is in the wind
and it behooves the industry to safe-
guard its rights. But first industry
must put its own house in order. That
should be more easily done in view of
the threat of possible regulation.

The shoe industry should not wait un-
til the government is forced to put its
house in order. It should proceed at
once to a declaration of standards and
possibly of grades. It should correct
a situation where shoes are made at
“coolie’ wages and sold under false
representations. It can clean house and
return to economic stability with
greater ease than possible any other
industry in America.—Boot and Shoe
Recorder.

—_—__2~+2.___
Zone Meetings of the Michigan Bakers
Association

Grand Rapids, April 22—Monday,
April 24, a meeting of Zone No. 3 in
Jackson at the Hayes Hotel at 3 p. m-
Tuesday, April 25, a meeting of Zone
Neo. 2 in the Association of Commerce
rooms at 8 p. m. Wednesday, April 26,
a meeting of Zone No. 6 in Lansing
at the Olds Hotel, at 2:30 p. m. On
Thursday, April 27, there will be a
meeting of the Detroit bakers held at
the Barlum Hotel in the evening. Ar-
rangements have been made and a very
large attendance is anticipated. Per-
haps somewhere around 200 bakers, if
the indications which the governors
from that zone have at this time hold
true. So you out-state bakers get busy
if you are not going to be outdone by
he Detroit members.

The following week, May 1, at 6:30
p. m. a meeting of Zone No. 4 in Kala-
mazoo is to be held, and a 100 per cent
attendance of the bakers of that Zone
is anticipated. A committee is hard at
work to this end and now it seems as
though this is developing into a han-
dicap race to see which zone is going
‘o develop the best functioning and
healthiest zone organization.

Attend all of these zone meetings
which are preparatory to the State
convention which is to be held in De-
troit under date of May 24 and 25 at
the Detroit-Leland Hotel.

Remember when you appear at the
state convention if there are fifty bak-
ers in your zone and fifty bakers are
represented at the convention, you are
showing as healthy a turn-out as you

would where a zone has 200 bakers and
only fifty of them are there.

Ample time is being given each zone
now to so line up that a showing of
which they may have every reason to
be proud shall be made. Just as rap-
idly as your secretary can arrange
these zone meetings, it will be done,
and remember it all has to be done be-
fore the end of the third week in May.
So have what ground work you can
completed before the first zone meeting
in your representative district.

In order that everyone may know
the zone in which he is located, the fol-
lowing county boundaries are given:

Zone 1. Wayne county.

Zone 2. Livingston, Washenaw, Len-
awee, Monroe.

Zone 3. Calhoun, Jackson, Branch,
Hillsdale.

Zone 4. Berrien, Cass, St. Joseph,

Van Buren, Kalamazoo, Barry, Al-
legan.
Zone 5. Osceola, Newaygo, Mecosta,

Kent, Montcalm, Ionia, and that part

of Ottawa County from the south

up to and including the city of Hol-
land.
Zone 6. Gratiot, Clinton, Shiawassee,

Eaton, Ingham.

Zone 7. Genesee, Lapeer, St. Clair,

Oakland, Macomb.

Zone 8. Bay, Saginaw, Tuscola, San-
lac. tauren.
Zone 9. Clair, Gladwin, Arenac, Isa-

belle, Midland.

Zone 12. From but not including
Holland, the part of Ottawa, Mus-
kegon, Oceana, Mason, Lake, Man-
istee.

Zone 11. Emmet, Charlevoix, Antrim,
Leelanau, Benzie, Grand Traverse,
Kalkaska. Wexford, Missaukee.

Zone 12 Cheboygan, Presque-Isle,
Otsego, Montmorency, Alpena,
Crawford, Oscoda, Alcona, Roscom-
mon, Ogemaw, Iosco.

Locate your zone and be prepared
for your meeting when it is called.
H, J Balkema,
Sec’y Michigan Bakers Ass'n.
—_2+-<.___

“Beer” Furniture Lines Offered

Manufacturers of novelty furniture
hope to obtain a considerable volume
of additional Spring business this year
through the introduction of furniture
for “beer” parties. Tavern-type tables,
benches and chairs, mlanufactured in
casegoods factories, were put on the
market this week for sale through de-
partment and furniture stores. The new
lines are intended to retail at popular
prices. Bridge table producers are also
making a special appeal to beer drink-
ers through the sale of wood-top
bridge tables to which a_ rubberized
moisture-resistant coating is applied.
The bridge tables will retail at around
$4.00.

—___o-«——

Depression develops doers.

ositive

plus profitable

Suit to Stop Lunches Considered by
Court

After hearing the arguments of
counsel, Judge Hatch in the circuit
court took under advisement the suit
of ‘Mrs. Leila Y. Post Montgomery
against the Central National Bank &
Trust Co. and the Owl Drug Co., in
which she claims the serving of
lunches by the drug store violates the
conditions of the sale of the former
Marjorie block to the bank as the site
for its tower building.

Mrs. Montgomery sold the Majorie
block, opposite the Post Tavern, of
which she is practically the sole owner,
to the bank in 1929, and it was pro-
vided in the deed that the property
would not be used for hotel or restau-
rant purposes for fifteen years while
Mrs. Montgomery, her heirs or legal
representatives were operating the Tav-
ern. The drug store, occupying a
ground floor location in the bank
tower for several months, has been
serving lunches in connection with its
soda fountain.

Counsel for the bank argued that the
clause in the deed amounted to an
easement gross, attaching to the per-
son of Mrs. Montgomery and incapable
under the law of benefiting the Post
Tavern Co., a third party to the trans-
action and a stranger to the lawsuit.
It was shown that the hotel is not
privately owned by Mrs. Montgomery,
but is a corporation in which she owns
all but three qualifying shares of some
50,000 shares of stock. The bank’s at-
torney contended the hotel company
could not be considered the legal rep-
resentative of Mrs. Montgomery.

The plaintiff's counsel argued that
the easement clause was inserted in the
deed by the bank’s own attorneys with
full knowledge at the time that it was
meant to benefit the hotel across the
street and protect it from competition,
and that the clause should be construed
by the court in the interests of the
plaintiff.

Briefs are to be filed by counsel
within a few days, before the court
announces its decision.

—__-¢-o_____

We shall never have more time. We
have, and we have always had, all the
time there is. No object is served in
waiting until next week or even until
to-morrow. Keep going day in and
out. Concentrate on something useful.
Having decided to achieve a certain
task, achieve it at all cost.— Arnold
Sennett.

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investment

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April 26, 1933

MICHIGAN

TRADESMAN

23

 

OUT AROUND.

(Continued from page 9)
I had. hoped I could do something
along that line for Mr. Garfield when
he is called to his reward, but the
energetic manner in which he meets
and faces every problem which crosses
his path leads me to the conclusion
that he will outlive all those who are
trying, without success, to keep pace
with him in his every day accomplish-
ments,

Gay W. Perkins, the great founder
of our largest single industry, the
American Seating Co., writes me the
following letter illustrating the way in
which some Englishmen are willing to
learn from Americans:

Grand Rapids, April 20—How some
Britishers swallow American propa-
ganda!

While visiting in Paris five years
ago, at a popular hotel one morning at
breakfast, we noticed on the menu
strawberries and ordered some. They
were brought in with the hulls on,
which we asked to have removed and
sugar and cream for the berries, which
was duly served. At a neighboring
table sat four Englishmen, The two
at the farther side of the table, evi-
dently with an eye on the Americans,
discovered what we were eating and
told their two comrades with their
backs toward us. They turned around
and had occular proof of the novelty.
The next morning at breakfast we had
the same neighbors and it came our
turn to become observing and we
found all four Englishmen eating ber-
ries with sugar and cream, apparently
with relish, for on the next morning
the repeated the order, proving that
even if they find exceptions to our
traditional queer doings they are will-
ing to copy.

Gay W. Perkins, Sr.

A friend of the Tradesman for more
than forty years writes as follows con-
cerning present business conditions:

Lakeview, April 24—I have in mind
speaking in organizations of business
men and w omen along the lines I have
referred to in articles I have contrib-
uted to your publication. I believe I
can present my subjects in a manner
that will interest business men and
women. I feel that I can cover an
angle to business relations which has
been little presented, although of great
importance.

If I could make my educational and
economic talks of sufficient interest, I
believe these organizations would be
willing to remunerate me to at least
my expenses and possibly more. If my
views of building and protecting busi-
ness were in harmony with your policy
in conducting the Tradesman, it might
work to our mutual advantage. I was
talking with one of your old subscrib-
ers here recently who is in favor of
the plans outlined in articles I wrote
for the Tradesman. He says he is much
in favor of the suggestions I have
made and was ready to get behind such
a movement. He also stated that if
you were favorable toward it, it would
carry a strong appeal among the mer-
chants of the state. There was an-
other matter he mentioned: That was,
that the Tradesman is indispensable to
him in his business, that on one oc-
casion it saved him over one hundred
dollars, also had given many other
helps that saved him money,

I am pleased that the President has
declared the Government off the gold
standard. I am hoping to see silver
restored as primary money, also would
like to see an international agreement
to this end. I believe the Government
will have to take over banking or
guarantee deposits, before people will
again deposit monev in banks. It looks
to me as though bankers would have
a rough road to travel for some years

to come unless the Government steps
in and assures the people of safety
for their funds. It looks as though we
have turned that famous “corner” and
that business is on the upgrade.

As to my proposition, if I do not
get a job with the state, I am open
for something else, so I am offering
an exchange of ideas with you. I be-
lieve the Tradesman should be read by
more business men and that I can con-
vince them of this fact. If we are to
control greed and protect the oppor-
tunities of youth to enter business,
monopoly must be destroyed.

E,. B Stebbins.

Greenville, April 19—The independ-
ent business men of Greenville are up
in arms and writing many letters to
legislators from President Roosevelt
down, asking for the correction of the
many abuses under which they have
to do business to-day. I refer to re-
bates, advertising allowances, quan-
tity prices and all other types of un-
fair practices which enter into the un-
fair retail situation of to-day.

Some of these letters frankly ask
the question, “If Germany locked up
the chain stores because they were
regarded as destructive, why shouldn’t
America do the same?”

We haven’t very many publications
which fight for us and I only wish that
the Michigan Tradesman had a thou-
sand times as many subscribers as it
now has. I am sure you will endorse
our fight in Greenville and hope you
can supplement it with a good stiff
Stowe Editorial, urging all independ-
ent business men to address letters to
legislators, setting forth their side of
business conditions and asking for
laws to clean up the retail situation, so
that the little fellow can run an hon-
est and honorable store and be able
to compete on every item of merchan-
dise.

If we had one retail business to a
man, store, gas station (or what have
you?) and all buying groups were dis-
solved, we would soon have a prosper-
ous competitive field. Buying groups
of any kind, if guided in to power, can
become abusive and destructive, so I
am opposed to them on that principle.

€. L.Claek.

 

My Greenville friend has evidently
been taking nerve medicine. He uses
all the strong language in the English
dictionary and then asks me to write
a stiff editorial on the same subject.
My thought is that merchants as a
class devote too little attention to their
legislators, who usually can be de-
pended on to do the right thing if they
are told emphatically what the right
thing is. The more [ talk with mer-
chants along this line the more dis-
gusted I am with their laxness in keep-
ing in ‘touch with their legislators,
many of whom have no idea what the
wishes of their constituents are. I have
often thought that every local associ-
ation ought to have a legislative cor-
respondent, whose duty it would be
to keep in touch with legislative mat-
ters and acquaint their representatives
with the ideas of those who are respon-
sible for their being in places of power
and responsibility.

Greenville merchants have always
been keen to avail themselves of any
opportunity to oppose abuses in trade
and throw their influence in behalf of
improved business conditions. The
city has nearly always had some kind
of a working organization, which
makes it comparatively easy to get

together on miatters of common inter-
est, and register protests which have
marked effect on final determinations.
Stowe.

E. A.

GAIN IN AVERAGE SALE
Inflation Will Precipitate Trend To-
ward Rising Prices
Inflation, if it materializes as ex-
pected, will bring with it five major
developments in retail merchandising,
according to views expressesd by lead-
ing retail executives during the week.
These were summarized as follows:
1. A rise in the size of the average

sale.
2. Some increase in advance buying.

3. Improved ratio of expense to
sales,
4. Increased financing to carry
stocks.

5. Rise in group purchasing activity.

While the experiences of German
stores with inflation from 1920 to 1923
were recalled, the consensus was that,
as the situation currently appears, the
German developments will not be dup-
licated here. It was felt that inflation,
if it does come, will be based primarily
on controlled credit rather than cur-
rency expansion. Thus, it was believed,
the future situation here will probably
be more nearly comparable to the ex-
perience of England since that country
went off the gold standard or to the
rise which developed here during the
period from 1914 to 1920.

In raising the size of the average re-
tail sales check, which has dropped
from around $3 to about $1.50, pros-
pective inflation will bring about a
development long desired in the retail
field. This drop, retailers said, has
been the chief factor in reducing gross
margin, producing less dollar income
out of which to pay fixed expenses and
wiping out profits. The simple mathe-
matics of the proposition show that
the normal one-third mark-up on a $3
sale, for example, leaves a gross of $1,
with the same mark-up on a transac-
tion at $1.50 leaving a gross of 50
cents.

Even a slight rise in the general
price level, executives declared, will
operate beneficially on expenses in re-
lation to dollar sales volume. Despite
actual economies in operation last year,
the shrinkage in dollar sales caused the
average expense ratio to rise to about
38 per cent., resulting in a loss of about
5 per cent, on sales in the departpent
store field generally. With dollar in-
‘come rising because of higher prices,
the operating economies which have
been put into effect wilt be strongly
reflected in improved profits.

On the score of advance purchasing
and the possibility of development of
a sellers’ market, the view is expressed
that increased anticipation on staple
goods, particularly of the low-price
variety, seems likely. This will mark
a deviation of some extent from the
close buying policies pursued during
the last three years, but executives
stressed the view that they saw no
need to assume speculative merchan-
dising risks, nor would stock-control
methods be applied less effectively.

With prices rising and a sellers’
market developing, it is held likely
that a renewed incentive will be given
retailers to participate in group buy-
ing operations. With a buyers’ mar-
ket prevailing during the last four
years and commodity prices dropping
daily, group buying showed a decline

during the period except in a few out-
standing instances.

Depending on the course inflation
takes, new financing problems with
respect to both size and value of re-
tail inventories were foreseen. Stores
during the last two years have been
steadily reducing their inventory ac-
counts and have built up their cash
position. From this point on, a switch
toward turning cash into merchandise
may be adopted, guided by a similar
development in consumer purchasing.

Retailers, it is pointed out by a
well-known controller, will now have
to think of replacement rather than
current prices. If a rise of 20 per cent.,
for example, develops before merchan-
dise is replaced, the store will be un-
able to replace the goods entirely from
the proceeds of the sale of goods on
hand. If, for example, an item retail-
ing to-day at $1, and having a cost of
65 cents, advances to a cost og 78
cents, the replacement will need 13
cents in additional capital. Multiply
this instance by thousands of items,
this controller points out, and it will be
evident that inflation or even moderate
price rises will require increased bor-
rowing or possible refinancing.

In Germany, during the course ot
the inflation, the tremendous output of
paper marks caused merchandise val-
ues to advance from hour to hour.
Merchants, in common with German
trade generally, lost heavily eventu-
ally.

In England, under the managed cur-
rency system, retail prices have shown
a marked degree of stability, and the
merchants there last year reported
profits which afforded a sharp contrast
with the showings made by most re-
tail concerns in this country.

+ + __—_.

Modern indifference to the import-
ance of Time, the tendency to lose the
one thing that will never return, the
disposition on the part of salesmen to
waste time, particularly in the morn-
ing when time is so valuable, is an ap-
palling American trait. The salesman
who loses an hour or so a day at his
desk, thinking or talking of his big
plans, might do that after dinner and
thus insure an increase to his own in-
come. Thinking after dinner is proof
you are a salesman during the day,
not a chronic desk-chair occupant.—
Shient Partner.

 

Phone 61366

John L. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

Business Wants Department

Advertisements insertea under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts

ESTATE SALE—Of two operating - drug
stores. Good locations in Grand Rapids.
Reasonable rental. Robert Heaney. Ad-
ministrator, Grand Rapids Savings Bank
Bldg.. Grand Rapids, Mich. 569

FOR SALE — Cash registers, adding
machines, multigraphs, store and office
fixtures. Dickry Dick’s, Muskegon, Mich.

571

 

 

 

 

 

  

24

MICHIGAN

TRADESMAN

 

April 26, 1933

 

RELIGIOUS LEADER DEAD

 

Dr. A. W. Wishart, Pastor Fountain
Street Baptist Church

Dr. Alfred Wesley Wishart, age 67,
pastor of Fountain street Baptist
church for the last twenty-six years,
died at his residence, 438 South Pros-
pect avenue, Tuesday evening, April
25, following an illness of several
weeks, Dr. Wishart preached his last
sermon March 26. His subject was
“A Practical Program for Christian-
ity.” His last appearance at the church
was at a meeting Wednesday evening,
March 29, when he met a group of the
men of the church in the church house
for an informal discussion and the lay-
ing of plans for fortnightly meetings
of the men of the congregation.

Dr. Wishart suffered an attack of
bronchitis early in the winter and in
an effort to recuperate took a three
weeks Caribbean cruise, leaving the
city the middle of February. He served
as chaplain on the boat, which was the
same Swedish liner on which he served
as chaplain during a six weeks Euro-
pean cruise last summer. While on
this recent cruise he was taken ill, but
sufficiently recovered to fill his pulpit
March 12 on his return. His sermon
that Sunday on the subject, “Facing
the Facts of Life,” was felt by many
of the large congregation which
greeted him on his return as a sum-
ming up of the experiences and philos-
ophies of a rich and eventful life. Those
who heard him on that occasion will
long remember his sermon as a fitting
valedictory to long and fruitful Chris-
tian and community service.

Dr. Wishart was born September 9,
1865, in New York City, in what is
now Greenwich Village. After gradu-
ating from Colgate university, he
served a brief pastorate at Troy, N. Y.,
then entered the Divinity school of
the University of Chicago, where he
won a Fellowship in church history.
Upon graduation he declined the offer
of a Fellowship in Oxford, England,
to accept in 1895 the pastorate of the
Central Baptist church in Trenton,
New Jersey, where he became known
as “The Fighting Parson,” because of
his adventurous career against cor-
rupt political forces, crime, vice, union
labor injustices and civic indifference.
Soon after reaching Trenton he
plunged into a fight for civic righteous-
ness, denouncing from the pulpit the
political corruption which infested the
city. A little later, with two friends,
he purchased the Trenton Times and
for a year and nine months he had a
free hand in its editorial and news
policy, carrying on jointly the editor-
ship and pastorate. His vigorous and
powerful editorial pen ran the paper’s
circulation to the largest in the city.
At the end of nearly two years of edi-
torship he broke with the other owners
of the paper over the advertising pol-
icy and not only resigned, but handed
back his stock, which had become val-
uable.

Early in his pastorate in Trenton he
attended a week-long annual meeting
of praise and prayer of the ministers of
the city in which no recognition was
taken of the gambling dens and vice
centers. At the close of the last ses-
sion, he was called upon to give the

closing prayer. Instead, he took the
opportunity to point out that gambling
dens were flaunted openly throughout
the city, that they could be closed in
twenty-four hours if the mayor would
order the chief of police to do so, and
that the prayers of the preachers would
likely go unanswered until they had
aroused themselves and their congre-
gations to the evils that were ruining
the young men of Trenton.

It had the effect of a bomb shell.
The mayor demanded proof and the
grand jury cited him to appear with
his evidence. Night and day for weeks
he worked gathering names, addresses
and evidence, which finally resulted in
sending of twenty-one proprietors of
gambling houses to jail.

 

had to do with good housing and city
planning.

His career in Grand Rapids during
the last quarter of a century has been
fully as eventful. Early in his pastor-
ate he championed woman suffrage,
being state campaign manager during
one election. He brought about civic
revival meetings here out of which
grew city planning, municipal play-
grounds and parks and public health
movements. He fought long and hard
for a new city charter and the city
commission and manager form of gov-
ernment, In 1911 he was one of the
board of enquiry during the furniture
strike, a hard-fought controversy of
great bitterness.

In 1917 during the war he spent six

The Late Dr. A. W. Wishart

It was during his Trenton pastorate
that he championed the cause of Wil-
liam MacQueen, a_ mild, inoffensive
English labor leader, sentenced to five
years imprisonment on charges later
proved unfounded, of inciting a riot
at the Paterson silk mills in 1902. Dr.
Wishart’s fight against powerful in-
dustrial groups made the issue of in-
ternational interest, bringing H. G.
Wells from England to take part and
eventually win the persecuted labor
leader a pardon.

In Trenton Dr. Wishart organized
and was president of the Trenton Bu-
reau of Charities, organized and led the
anti bribery compaign and started the
Trenton civic revival meetings, which

 

months in France on the Y. M. C. A.
staff. Following his return he was
appointed by the Government as a war
lecturer. During the winter of 1932 he
made a vigorous fight against the
politically operated system of city wel-
fare work, which was followed by the
committee of 100 with its severe crit-
icism of. prevailing welfare methods,
finally resulting in a re-organization
which has saved the taxpayers thou-
sands of dollars and improved the re-
lief service to dependent families.
Throughout his pastorate Dr. Wis-
hart has been an outstanding cham-
pion of liberal Christianity and for
many years has been ranked nationally
with the leading liberal clergymen of

the Baptist denomination. He lived to
see many of his advanced ideals on
social and applied Christianity, for
which he was originally condemned.
widely accepted throughout the coun-
try. He was a staunch advocate of
religious freedom and opposed to the
enslavement of creeds.

Some years ago he held a public de-
bate in his church with Clarence Dar-
row, the atheist, and to the satisfac-
tion of most of those crowding the
great auditorium, he completely and
effectively disposed of the arguments
of the great criminal lawyer. His ser-
mons for years have been published
and have received wide circulation,
through the Extension ~Club of the
church, throughout the United States
and many foreign countries. During
the last two years he has given much
time to the preparation of a series of
lessons on the Life and Teachings of
Christ and the books of the Bible,
written from a liberal viewpoint, for
use in his own Bible school. These
have been widely commended and have
been in great demand.

In 1917 the old Fountain street edi-
fice burned to the ground and since
then much of Dr. Wishart’s energy
has gone into the building and beauti-
fying of the new church which now
stands on the original site. This
building is recognized as one of the
beauty spots of Grand Rapids and rep-
resents an investment of $1,000,000.
His fine taste and thorough knowledge
of architecture and ecclesiastical art
are reflected in this beautiful church
with its auditorium seating 1700, its
lovely memorial tower and chimes and
the inspiring stained glass windows
whose Biblical and historical themes
were worked out from his ideas.

Dr. Wishart has visited Europe
more than twenty-five times. His sum-
mer trips to various places of the old
world provided him with material for
his sermons and his winter lectures,
many of which were illustrated. His
world viewpoint and broad grasp of
fundamental political and social move-
ments were among his outstanding in-
tellectual qualities.

He will be remembered for his fear-
lesness and his willingness to battle
at all times for intellectual honesty.
His death is a calamity to the com-
munity. No one can measure the good
he has done in this city during the
last quarter century. Thousands of
people have been inspired by _ his
preaching, and in a period of wide
skepticism have been helped to reach
a sound religious philosophy,

On the first Sunday of October of
each year he preached an anniversary
sermon from the text which he chose
for the first sermon that he preached
to the Fountain street Baptist congre-
gation: “For I am determined not to
know anything among you save Jesus
Christ and Him crucified.”

On October 5, 1931, a community
dinner was tendered Dr, Wishart in
celebration of the twenty-fifth anniver-
sary of his pastorate,

Ben Dean.
—_+<+-___

The times have challenged us all—

but haven’t licked all.
—_2>~+.___

Only selling—and buying—can bring

betterment.

 

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MODERN CUTS OF PORK

This is the twenty-eighth of a series of articles on modern methods of
cutting pork which are being introduced by the National Live Stock
and Meat Board.—Editor’s Note.

FRESH BACK FAT

Fresh back fat can be used to advantage with cuts of meat that are deficient in fat.
The back fat adds to the appearance of the meat and improves its juiciness and flavor.

Two Ways to Use Fresh Back Fat

The back fat may be wrapped around the lean cuts of beef or
other meat or it may be inserted into the cuts.

To Wrap Lean Cuts of Meat

The first of the two methods of utilizing back fat which will be
described in this article is that of wrapping the fat around the lean
cut of meat.

 

Art. XXVIII — Cut 1

1. Cut 14-inch slices of back fat.

  

Are. XXVIII — Cut 2

 
  
  

2. Wrap the slices of back fat
arounud a lean cut of beef or
other meat.

3. A cut of beef wrapped with fat.

oa eat

Ar. XXVIII — Cut 4 Art. XXVIII — Cut 3

 

 

 

 

 

 

Home Baker

 

 

Flour

 

The Ideal Family Type

Fancy Quality
Low Priced
Satisfied Consumers

Made to our own form-
ula Home Baker embodies
all features to please the
most exacting house wife.

Sold by Independent Dealers Only.

e

LEE & CADY

 

DON'T OVERLOOK THIS

Chase & Sanborn’s new advertising. slogan—
“You'll do it better on Dated Coffee’’, capital-
izing on science’s latest discovery that fresh
coffee helps us to work and play better, is
building up greater sales for Dated Coffee.

Get your share of this new business by pushing
Dated Coffee. Display it prominently and
recommend it to all your customers. It will

bring you more sales and bigger profits.

CHASE & SANBORN’S
COFFEE

ne tonto
STANDARD BRANDS INCORPORATED \& YF FET

 

 

 

 

 

 

 

    

TRENGTH

COMPANIES REPRESENTED HAVE
Assets $65,931,787.14
Surplus $23,396,338.15

ERVICE

Correct Insurance Coverage
Engineering Advise

AVINGS

1214% To 40%
According To Classification of
Property

THE MILL MUTUALS AGENCY

LANSING, MICHIGAN

Mutual Building Phone 20741
DETROIT OFFICE GRAND RAPIDS OFFICE
Transportation Bldg. Grand Rapids Trust Bldg.
hone Phone

Randolph 0729 95923

 

 

ce —