ACCS NS DAES Oe LILI OND EINE fo BATTEN GX SRS REE K Ge ONS a CO EN er Se CO YEO Se PON) S\N OREO hear Cea hea A ox Dy NAS SC SOP Pte ( I AP) oy) ACE EK SORE ACY (CRISS C/A A) TN WH y Z SS nN Oy PoE (MEN OR PN au me LOTS eee erteoa Nt ee ae . SMES Ce AL (Ga ceae7e TRADESMAN COMPANY, PUBLISHERS RD} SSC OWES SOIR SSO SINS LLB Number 2591 —, GRAND RAPIDS, WEDNESDAY, MAY 17, 1933 RCS OO SIO =": Fiftieth Year he Thinker Back of the beating hammer By which the steel is wrought, Back of the workshop’s clamor The seeker may find the Thought, The Thought that is ever master Of iron and steam and steel, That rises above disaster And tramples it under heel! A a T The drudge may fret and tinker Or labor with lusty blows, But back of him stands the Thinker, The clear-eyed man who knows; For into each plow or saber, Each piece and part and whole, Must go the Brains of Labor, | Which gives the work a soul! Back of the motors humming, Back of the belts that sing, Back of the hammers drumming, Back of the cranes that swing, There is the eye which scans them, Watching through stress and strain, There is the Mind which plans them — Back of the brawn, the Brain! Might of the roaring boiler, Force of the engine's thrust, Strength of the sweating toiler — Greatly in these we trust. But back of them stands the Schemer, The thinker who drives things through; Back of the Job — the Dreamer Who's making the dream come true! Berton Braley. | a * ee Selection of. Risks | 4 - ; is Jusurance Economy for You WHY HELP PAY THE LOSSES ON POORRISKS? | Each year we are saving our Michig an Policyh olders over 5400,000.00 How? BY SELECTING BETTER RISKS. INSURANCE INQUIRIES INVITED | Benefit by joining our select group of policyholders | THE MILL MUTUOLS OGENCY Mutual Building LANSING MICHIGAN G Phone 20741 ‘fF % ay We \ at. 4a) ENN) U iS RN TF iftieth Year Number 2591 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at che Pid of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. What Label Can Tell Buyer When you pick up a can of corn in the grocery store and look at the label, decorated with a picture of an ear of corn and some fancy name _ like “Golden Glow,” “Smith’s Bantam,” or “Best Country Gentleman,’ what do the consumers really learn about the contents? How can the buyer for the home tell, in choosing among several brands, which one is worth the most, or is most suitable? Price alone is not an indication, for one store may price the same brands differently from another, says the United States Bureau of Agricultural Economics. The content of cans of apparently different brands, sold at varying prices, may look and _ taste about the same when opened up. It is said that there are about 4,500 brands of canned corn, 1,000 brands of canned peaches, 300 brands of canned pineapple, and 1,000 brands of canned salmon. Many wholesale distributors buy and sell according to fancy brand names which mean certain quality grades to them but which mean noth- ing to the housewife. How can she expect to judge canned foods by brands or price? The Federal Government has some help for the home-buyer interested in procuring the best value for every penny in outlay for food. The United States Bureau of Agricultural Eco- nomics has already established definite quality standards for several kinds of canned foods — particularly corn, peas, tomatoes, snap beans, and lima beans — and is working on others. The Bureau urges canners and dis- tributors to print these quality grades on the labels, so the housewife can tell at a glance what grade she is getting. It urges the housewife to ask for these grades until they are in common use. The Bureau believes it would be much simpler and fairer to everybody concerned — grower, canner, whole- saler, retailer, and housewife — if “Grade A” or “Fancy,” “Grade B” or “Choice,” “Grade C” or “Standard,” and “Substandard” (now required by law) were plainly printed on labels according to the contents of the can. Under the Food and Drugs Act, la- bels on all food products must be truthful. So it is advisable for the can- ner or distributor to learn for himself what grades he has to offer, and to guarantee these grades on the labels. If the cans enter into interstate com- mercé, and the statements are not truthful, the foods may be seized and the canner prosecuted. There is also a special new official grading service which is available to producers who wish to pay for it. If an inspector appointed by the Govern- ment has personally supervised every stage of preparing and canning the food, including the sanitation of the plant, the distributor or canner may marie his goods ““U. S. Grade A,” and so on. But the “U. S.” on the label unless this service has actually been performed. How does knowing the grade affect selection in buying canned foods? Every careful housewife has different uses for different qualities. Take canned corn aS an example: For a company dinner she is willing to pay av trifle extra, and get (Grade A.” When the family is given plain stewed corn, she wants it good in flavor, but not high in cost. “Grade B” or “Choice” would be very nice, and “Grade C’”’ would do if you are watching pennies pretty close- ly. “Grade CC.” or a. “substandard” grade — which merely means a whole- some food lacking some of the qualities of the higher grades — would give adequate flavor to such dishes as corn pudding, corn soup, corn fritters, toma- toes with corn and cheese, and so on. It is easy to see how helpful these grades will be when they are once adopted universally. It is important for the housewife’s voice to be heard in the matter, for at present distribu- tors of canned goods declare that the housewife does not read the labels. When she convinces them that she does, and that she prefers to buy canned goods bearing plainly marked quality grades, she is more likely to get this information on the labels. > - may not appear When Shopper Returns Goods The practice common to many shop- pers of having goods delivered and then returning all or part of the delivery is a wasteful procedure which adds an unnecessary overhead charge to the cost of marketing and inflates retail prices, says Ada Llilian Bush, business analyst of the United States Bureau of Foreign and Domestic Commerce, in a discussion of intelligent spending by the buyer for the home. Women should study their buying problems, says Miss Bush, if they are interested in furthering the production and marketing of good quality mate- rials at the lowest prices they can be made by a healthy, well-nourished and self-respecting laboring class. Pursu- ing the argument, Miss Bush says: “We do not want prices to remain low at the expense of human life. There are many ways, however, in which as buyers of merchandise we can increase the value of our 1933 dollar in exchange for merchandise. In the way you go about your business of marketing for the family table, or shopping for yourself, or the family, you do countless things that either add to or subtract from the value of your dollar in exchange for merchan- dise. “When you buy a couple of perfectly good dresses, for instance, a pair of matched pounds of butter, have them sent to your home, then decide to keep one and return the other — that, perhaps, seems of little importance to anyone. However, the amount of all goods bought, delivered, and returned to stores runs to a startling total — be- tween four and five billion dollars an- window drapes, or two nually, according to some estimates. “Of course, if there is anything wrong with the merchandise, you should return it. Retailers will readily tell you that there is no objection to returns for justifiable reasons and within a reasonable time. The returned goods privilege, itself, is generally re- garded as sound practice; but it is a different story if, in many cases, the customer thoughtlessly takes an unfair advantage. : “In a world of perfect economy the flow of merchandise would always be toward — never away from — the cus- tomer. choosing, gets what she wants in the first place is a worthy traffic directress who helps to reduce avoidable wastes The woman who, by careful in distribution, which adds to the price of goods and the cost of living without benefit to anyone. “By passing on to the retailer any information about preferred merchan- dise — that is the result of her care- ful thought — the homemaker is do- ing a real service. A lack of knowledge as to types of merchandise that will prove most desirable to consumers causes a continual backward flow of goods. “Every piece of consumer merchan- dise is intended for the use of someone. To the extent that the homemaker contributes to a one-way passage of goods she is co-operating in consumer- dealer efforts to eliminate wastes, “Thoughtlessly buying what is likely to be returned is only one of many practices that tend to lessen the value of the dollar in exchange for goods. 3y following a simple, general budg- eting plan — not something so detailed and difficult that the home buyer grows weary of trying to keep it up — it is easy to fall into more regular and systematic buying habits. “From the day the home buyer thinks about budgeting she is apt to arrange with herself and family to pay bills more regularly. It is not so im- portant to creditors, as a rule, whether bills are paid weekly, monthly, or bi- monthly, if they can count on pay- ment at some regular period. “In credit studies it has been found that often those who have the most money and are best able to pay are apt to be the most irregular in that respect. They feel sure that the laun- dryman, butcher, grocer, etc., knows That is probably true; but ‘what day’ is of importance if credit business is to work he will be paid some day. out most gainfully for everyone con- cerned.” > _____ Beer as a Cut Price Leader Now that beer bids fair to be sold through grocery and drug stores, with- out any restrictions except a license tax, the question of price-cutting has come to the front. The chain stores are expected to make a loss leader of beer, and the drug trade has served notice on- the brewers that if they permit the chains to do this they, the druggists, won't sell beer at all. Over in New Jersey, the pestiferous already prices. A-certain brand of beer costs chains have begun to cut wholesale $1.77 for two dozen bottles. One large chain came out with an advertised price of six bottles for 50 cents or $2 for two dozen. The gross profit of course didn’t even cover the cost of doing business. Nevertheless all the competitors of this pirate had to follow. Beer is a legitimate article of mer- chandise which ought to pay a decent profit and would pay it if the cut- price racketeers would let it. If the brewers want to do the independent grocer a good turn — and themselves as well — they will tell the chains that they can’t sell their beer except on a sane basis. — Philadelphia Grocery World. Gabby Glecas ors Grand Rapids Two new Red and White stores will open for business May 19—Hall & Eichenberg, Big Rapids, and Mrs. E. Brink, 251 Page street, Grand Rapids. Judge Perkins, of the Kent Circuit Court, has ordered the sale of the re- maining assets of the Coulter Lumber Co., 1300 Century avenue, Monday May 22, 2 p. m. The sale will be by public auction under the auspices of Abe Dembinsky. The assets consist of 400,000 feet of lumber, real estate, book accounts and office fixtures. The assets are appraised at $15,000. ~~. ___ June Meeting of Board of Pharmacy The June examination of the Board of Pharmacy will be held in Ann Ar- bor, beginning Tuesday, June 20. No location has been set as yet for the Upper Peninsula examination, —_—_—e--- Will Congress please do what it means to do; then go home. Lines of Interest To Grand Rapids Council The new deal has been doled out to Michigan. Thursday evening saw the advent of the new beverage that has had the Nation all agog for so long and caused our solons in Lansing so many sleepless (?) nights. After care- fully sampling the subject of so much discussion, we wonder if it hasn’t had too much publicity and been too much vituperated for what there is to the thing. Never heard much about near beer when it was forced upon the public excepting that the man who made it was a poor judge of distance, yet its first cousin has been cussed and discussed in every state in the Union, We fear that those who have made so much noise about the possi- bility of the populace going to the wbow-wows when the new drink be- came accessible will have to stretch their imagination to the Nth degree if they can find a wallop in the stuff suf- ficient to cause a visible bruise to ap- pear on the surface. We are not satis- fied that it is possible to see colored boys in wood piles when there aren't any wood piles. Prohibition may not have done any- thing else for the country, but it re- duced the number of men who thought they could sing. We note Mr. Stowe’s discovery of two business partners who never read or listen to current happenings over the radio. It does appear strange that one should discover such animals in this day and age, yet we are almost sold on the idea that such a thing must be prevalent quite generally among the American people to-day from the things which they suffer to happen which might be avoided. Apathy to impor- tant questions has led us into a mess, locally and nationally. We wonder if there are enough thinkers, readers and listeners left who may be able to solve the enigmatical conditions which con- front us today. The non-reader or listener may put shekels into his own pocket, but as far as being of any use to his community, he might as well be planted up on boot-hill. At the hour of birth, says an author- ity, human intelligence stands at the zero mark. Which proves that some adults weren’t always as dumb as they are now. In May, 1907, there were 20,513 male laborers employed in our factories at an average daily wage of $1.86 The average daily wage in the state was $1.93. And we thought things were tough years ago. Some one seems to have removed the cover from our local political cess- pool and let out some of the stench. We have always heard that Grand Rapids was a pretty clean city and free from petty, petulant politics when it came to the city dads, but we be- lieve we must have misunderstood someone or else the. filth has been carefully hidden in the political cess- pool and it is now that the stench has become so powerful that it has begun MICHIGAN to reach the olfactory nerves of the public. To be out of style is to be out of life so Grand Rapids might as well enjoy the current pastime. The political bee buzzes loudest around the candidates for office, but it is usually the public that gets stung. Occasionally one meets up with an old timer who used to swing a grip and play a mean hand of cribbage or rhum: one of the boys who made the high grass towns, covered his terri- tory with a horse and buggy and told some fairly good stories. Had ambi- tions for greater things and with a marked degree of determination made good in the selling field in a big way. Big hearted, boisterously happy in his job, hard working and making it tough for the shirker who tried to get by with the least amount of effort. We bumped into “Red” Seible the other day and many were the memo- ries that crowded in to make that meet- ing an event. His good wife calls him Frank, but to the gang he will always be “Red” although silver has toned the fire to a soothing glow. Big physically and mentally, ever ready to sympathize and condole, ever ready to assist the under dog, he has paved a pathway for his welfare that is commendable. Big, courteous, brutally frank at times, but honest in his convictions and beha- vior, he is typical of the man who goes places and does things. We best re- member him when he swung a cookie and biscuit grip up Reed City way along in the early teens when going was tough and men had to be double chested if they were successful. We remember him when his _ laughter drowned out the clatter of the wheels of combination trains that plied back and forth on the spur lines and his arguments carried on the air from hamlet to village to town. Having served his territorial constituents faith- fully for several years he connected with a dry-goods house of some mag- nitude and busied himself in the task of clothing the countryside for several years. One day he was bitten by a bug that gave him an idea that if he could pull the wool over the ears and arms of the people he could sell something that would adequately cover the entire person against misfortune so he en- tered the life insurance business. He secured a contract with the Northwest- ern National Life Insurance Company about nine years ago and in that con- nection he found the Utopia for which he had been searching. He has been very successful in that line of endea- cor and is consistantly at the top of the national list in contracts written. He is one of the best posted insurance men in the country and his clientele is content in the service he renders. He is located in room 411, Michigan Trust building and happy in the thought that he is rendering a service to his friends and the populace in general. Although a busy man, he enjoys sitting down and recalling the old days when frater- nalizing with traveling men was a religion and hard work was a step- ping stone to bigger and better things. This is truly a mechanical age. Even public officials are frequently machine made. From boyhood we have secretly and openly read stories of the bold, bad buccaneers until we were afraid to ven- TRADESMAN ture forth in the dark for fear that we might meet up with one of the band who might string us up to a yard arm or cause us to walk a plank. Through the absorbing interest in the stories, we never gave a thought to the origin of the name by which pirates were dis- tinguished from other seafaring gen- tlemen. Down in the West Indies there was once a tribe of Indians known as the Caribs. The Spaniards “assimi- lated” them by a process well known and highly popular during the fifteenth and sixteenth centuries. Today only a few frazzled remnants of these people remain, mixed with white and black blood. In the day of their strength a favorite food of the Caribs was dried or smoked meat. The rack on which this meat was dried was called a buc- can.” On the heels of the Spaniards came a few adventurous Frenchmen who saw in this simple industry a chance for real profit. Therefore they improved on the method and were soon selling meat from their buccans to all the voyagers among the islands. The Spanish lords of the islands looked with disfavor on this infant industry and brought suit against the monopo- lists — with sword and fire. The Frenchmen, seeing their industry broken up, took to the sea and re- taliated by seizing Spanish ships when- ever the opportunity offered. Their former occupation gave them their name — they were the first buccaneers. The delegates of Grand Rapids Council to the Grand Council meeting in June held a meeting Saturday noon in the Elk’s cafeteria. They discussed important matters that are to come before the Grand convention. Raymond Francisco, clerk at the Herkimer hotel, has been promoted to manager of the hostelry to succeed Raymond Reid, who has succeeded his father, the late David Reid, owner and manager of the Reid Hotel in South Haven. Mr. Francisco is to be con- gratulated upon his promotion, which came to him through strict application to his duties while employed as a clerk. The secret of success is a secret to many people. C. C Starkweather, member of Cad- illac Council, of Detroit, called on friends while in the city last Wednes- day. Cliff, as he is familiarly known, is sales-manager for the Aerocar Co., of Detroit, manufacturer of the Aero- car land yacht and commercial trailer. He is quite enthusiastic over the possi- bilities of a market for their products and informs us that the General Elec- tric Co. has placed an order for one thousand of the trailers to be used for exhibiting model electric kitchens. Mr. Starkweather’s many friends among the commercial travelers wish him abundance of success in his new venture. H. R. Bradfield and family spent the week end with the Manning family, of Hartford. They attended the blos- som festival at Benton Harbor dur- ing their visit. Mr. and Mrs. Fox, of Detroit, spent the week end with Mrs. Fox’s parents, Mr. and Mrs. W. E. Lypps. The Normal drug and book store of Mt. Pleasant has been closed, due to present business conditions. It is not reported whether the closing will be temporary or will be permanent. May 17, 1933 John B. Olney packed his turkey, got his sales arguments and literature together and headed his land craft northward Monday for a two weeks trip in the Upper Peninsula. He ex- pects to call on every print shop in Upper Michigan and in Hurley, Wis. John will no doubt have some real news for us when he returns. G. R. Traffic Cop: “Why didn’t you stop when I whistled?” Charlie Ghysels: “I’m sorry, but I didn’t hear you.” Traffic Cop: “Well, you'll get your hearing in the morning.” R. E. Groom has returned from a business trip to the Upper Peninsula and reports a fair business. This is the first trip Bob has made to the copper and iron country since 1898. Joseph E, White, of 220 East 8th street, Holland, is still on the injured list. He notified the secretary that he crushed the big toe on his right foot while moving a refrigerator. Grand Rapids Council wishes him a speedy recovery. Mr. and Mrs. W. E, Lypps left Mon- day for a two weeks’ trip to the Upper Pennsula. They expect to spend Sun- day in the Soo. When Ray Bently had the accident with his car a few days ago, he limped painfully to a telephone and called up a garage. “Hello,” he said, “I’ve turned turtle. Can you do anything for me?” “I’m afraid not,” came the sweet feminine reply. “You've got the wrong number, What you want is the zoo.” We haven’t heard many fish stories since the season opened. In fact, we have never listened to as many truth- ful reports in years. It may be that people are changing along with con- ditions, but whatever may be the cause, we are sure that few huge stories are being told. When you inquire as to the catch, the usual reply is, “not much luck, water too high.” We are anxious- ly awaiting the recession of the high water to further test the present hu- man attitude toward exaggeration. Some interesting returns have begun to filter in from the new beer’s eve. Our worthy Junior Counselor and se- date Chaplain report they were the first to be served the new beverage in the Bancroft Hotel in Saginaw. They assert there was a five piece German band, which is probable. They swear the band wore red vests, which is questionable. They remember the first name of the waitress who served them, which is natural. Buy quality merchandise. Don’t buy cheapness, pay enough to get your money’s worth. This is not a “shod- dy” nation. Be American. Scribe. ——_+- > ___- Shoe Orders Increase Sharply Spurred by advancing prices, both wholesalers and retailers placed the largest volume of orders for shoes dur- ing the week since midyear of 1932, manufacturers report. Price advances of 5 to 10 cents per pair to retailers and up to 20 cents per pair to whole- salers are now general and further in- creases are expected. Plants have Started to step up operations consider- ably and several of the largest produc- ers are now working full time. Both sales and production for the current month are expected to be substantially ahead of those of last year. ee ee ® sme pooner pte iliac 3 pe lai ant es a oe May 17, 1933 IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion The following is a copy of a “Pub- lic Warning” issued by Neal J. Ross, Commissioner of Securities of the State of Missouri under date of April 5: Complaint has been filed in this De- partment that a tipster service located in Boston, is sending special delivery letters in an effort to sell stock in a western gold mining concern. The special delivery letter is signed Mark Hamilton, and is followed by a long distance telephone call, asking quick action in the purchase of the stock. The tipster service is operated under the name Boston Financia! News. The public is warned against any financial transactions suggested by such special delivery letters, and long distance telephone sales tactics. G. K. Allen dropped into Alliance, Ohio, in the fall of 1931 and started soliciting business for the Barre Gran- ite Memorial Association Inc. He is reported to have rented a lock box at the post office, and then started out selling memorials with the argument that he had no shop, no investment and therefore no overhead. He claimed to be able to cut the standard prices about one-half because he was operat- ing direct from the manufacturer to the consumer. He asked one-third of the purchase price in cash with the order and in some cases is reported to have obtained cash in full by giving a 5 per cent. discount. Some of the stones were delivered in the spring of 1932 and he kept on taking orders and collecting money. Customers whose deliveries were not made began to close in on him. But not before he had propositioned a num- ber of cemetery men in Alliance to help him make sales on a 5 per cent basis. As a consequence, prospects, old and new, were high pressured on every hand. Commission men went out in person with Allen to call on their friends and acquaintances. Final- ly. it became so hot for Allen that he left one morning in the wee small hours, and hasn’t been heard from since. It is reported that one cemetery man near Alliance is holding the bag for about $500. A certain railroad detec- tive paid Allen $165 in advance for a marker which never was delivered. At: least one Toledoan was among the victims. Bargain hunters in tomb- stones would do well to bargain with legitimate concerns and let it go at that. Before you invest, investigate. If any reader knows the whereabouts of one C. N. Walters, securities sales- man and alleged representative of Dunne, Bauer & Co., Inc., of Chicago, please communicate with the Better Business Bureau. June 7, 1930, began a two week showing of the film, “Ingagi,’ in To- ledo at the Pantheon Theatre. It was advertised as “Amazing! Astounding!” “A Thousand Thrills from the Heart of the Jungle!” “The Most Sensational Picture Ever Filmed!” “Sensational Real Adventure Film! Made With Un- ‘native woman represented as MICHIGAN told Difficulties!’”’ Africa Unveiled!” Live Gorilla,” ete. “All of the above features and others will be found in Ingagi, the wonder film with sound, depicting the safari of Sir Hubert Winstead, F. A. S., and Captain Daniel Swayne, into the deep- est fastnesses of the heart of Equato- rial Africa,” according to local adver- tising, Local press notices informed the public that “Ingagi has been filmed with a dialog, the voice of Sir Hubert Winstead being heard throughout in descriptions of the various events.” “Ingagi, which means gorilla, shows many stirring ‘shots’ of lions, tigers, elephants and other wild beasts and pictures actual encounters with many of them. It also reveals some amazing views of gorillas said to be half ape and half human. .The natives of the section also have been caught by the camera’s eye and in several instances are shown in company with gorillas.” “Igadi has been attracting record breaking audiences to the Pantheons and begins its second big week in this picture house today.” “A Mystery of “The Capture of a In the light of subsequent develop- ments, it is hard to conceive of a great- er fraud on the “record breaking aud- ilences” in Toledo and many other cities where this film was shown. A prepared news release from the Na- tional Better Business Bureau on June 2, 1930 announcing that “Ingagi” has “been denounced by scientific and edu- cational authorities as misrepresenting wild animal life,” and setting forth the results of the Bureau’s findings, was offered to the press throughout the country. As would be expected, Congo Pic: tures, Ltd., because of the opposition by the National Better Business Bu- reau to the “Ingagi’” fraud, filed suit against that Bureau for damages total- ing $3,000,000. The Motion Picture Producers and Distributors of America, Will H. Hays, and others were also defendants, The suit was shortly dis- missed. None of the defendants paid any money by way of actual or puni- tive damages. One May 5, 1933, the Federal Trade Commission announced the issuance of an order to Congo Pictures, Ltd., pro- ducers of the film called “Ingagi,” to cease representing the film as a true and authentic record of an expedition in Africa. The Commission found that “Sir Hubert Winstead, F. A. S., F. R. G. S.” who was represented as hav- ing led the expedition in Africa, and “Captain Daniel Swayne,” billed as an American hunter and collector of mu- seum specimens, were both fictitious persons. No expedition headed by such persons on which pictures were made ever took place. An animal proclaimed to be “new to science” and designated in the film as “Tortadillo,” because of its resemblance to a tortoise and an armadillo, was a turtle with wings, scales and a long tail glued onto it, while the so-called “pygmies” said to be shown in their native environment were not pygmies at all, but colored children living in Los Angeles. The being sactrificed by her tribe to the gorillas was a Los Angeles colored woman, while the people represented as TRADESMAN “strange creatures apparently _ half- human and half-ape” were actually col- ored people living in Los Angeles and made up for the purpose of the picture. A lion shown in the film as attacking a camera man and being killed was a trained lion in Hollywood, according to the Commission. Many jungle scenes of the film were taken in a Los Angeles zoo. It was found that there was no such word as “Ingagi,” as meaning gorilla, in any written dic- tionary of any African language. Promotional literature from _ the Gulfport Investment Co., 200 Public National Bank Bldg., Houston, Texas, was turned over to the Better Busi- ness Bureau by a Toledo physisian and then forwarded to the division of se- curities. That department sent a “cease and desist” order to the company and the letter was returned by the Post- master at Houston marked “fictitious.” The Advertising Review Committee, consisting of representatives of na- tional advertisers, advertising agencies, publishers, and broadcasters, organ- ized to review cases considered as vio- lating sound advertising practice, held a meeting on April 17 to consider pro- posed amendments to the Federal Food and Drugs Act now under considera- tion by the Department of Agriculture. The Advertising Review Committee went on record as being in full sym- ‘pathy, in principle, with legislation now being considered by the Depart- ment of Agriculture, to amend the Food and Drugs Act, whereby a food or drug product would ‘be declared mis- branded if falsely advertised so as to deceive or mislead the purchaser. The Advertising Review Committee was formed by the Association of Na- tional Advertisers and the American Association of Advertising Agencies in co-operation with publishers and repre- sentatives of other media for the pur- pose of reviewing cases considered as violating sound advertising ethics and standards. The Committee is the out- growth of a movement begun some time ago by these two organized groups to correct abuses in advertising which tend to discredit all advertising. As a result of a series of meetings extend- ing over a period of two years, a code was agreed upon classifying the prac- tices which, in the opinion of the Com- mittee, tended to discredit advertising. The following code was adopted by the Committee in an effort to curb those practices: 1. False statement or misleading ex- aggerations. 2. Indirect misrepresentation of a product or service through distortion of details, either editorially or pictori- ally. 3. Statements or suggestions offen- sive to public decency. 4. Statements which tend to under- mine an industry by attributing to its products, generally, faults and weak- nesses true only of a few. 5. Price claims that are misleading. 6. Pseudo-scientific advertising, in- cluding claims insufficiently supported by accepted authority or that distort the true meaning or application of a statement made by professional or scientific authority. 3 7. Testimonials which do not reflect the real choice of a competent witness. The Advertising Review Committee was launched with the idea that adver- tising was capable of handling its own ethical problems. The purpose of the Advertising Review Committee is to aid in making effective the code and to interpret it. A plan of operation for the commit- tee has recently been adopted, which provides, in brief, for the utilization of the National Better Business Bureau as the machinery for handling alleged violations of the code. If no satisfac- tory agreement can be reached be- tween the National Bureau and adver- tiser, agent or publisher, an appeal can be made to the Advertising Review Committee which, after proper study of the facts, will render an opinion. The Toledo Better Business Bureau will co-operate in such a plan. The Eastman Kodak Co. and the In- ternational Silver Co. inform the Bu- reau that a number of firms opérating from Detroit, Toledo, and other cities are offering business stimulating prop- ositions to merchants, Sales agents of these firms frequently falsely claim to be representing the Eastman Kodak Co. or the International Silver Co., or they use the names of these companies’ products without any authority and without being able to deliver said prod- ucts. Please furnish the Better Busi- ness Bureau with a statement of your experiences with such schemes during the past six months. Read the article below, copied from the April 8, 1933, issue of the Pennsyl- vania Banker’s Association Protective Bulletin which sheds an_ interesting light on one of the sources of scurri- lous anti-Better Business Bureau liter- aure which has been flooding the coun- try. “On Tuesday morning, March 28, the Secretary’s office was deluged with letters from member banks enclosing a printed form of contract together with a letter of the ‘American Trade Council’ of Ashland, Md., Harold W. Phillips, Managing Director, the let- ter being addressed to each separate bank as a ‘Sound Bank,’ this fact being determined according to the letter, by the prompt re-opening of the bank following the bank holiday. The letter invites the bank to forward statement figures for recording in the ‘Master Card Index File’ (whatever that means) of the American Trade Coun- cil. No statement is made in the let- ter that the accompanying form is a contract binding the bank to pay $50 for the proposed service. “Letters from bank officers ad- dressed to the Secretary, are rather uncomplimentary regarding Harold's new idea. It is pointed out that the word (‘seal’) appears on the signature line of the contract in order for its binding effect should anyone out of haste or misunderstanding supply the requested data and sign the contract. “The columns of the Protective Bul- letin have frequently referred to Har- old Phillips and his unique methods. It is hoped that Pennsylvania banks will not commit such an error of (Continued on page 7) 4 MOVEMENTS OF MERCHANTS Newaygo—The Newaygo Machinery Co. has changed its name to the Newaygo Engineering Co. Lakeview—Guy Walker, formerly engaged in business at Hart, has opened a 5c to $1 store n the Carltoa block. Detroit—The Acme Mills Co., 1337 Beaubien street, cotton mill agent, has decreased its capital stock from $300,- 000 to $10,000. Detroit—The Red Robin Hosiery Shops, Inc., 1421 Woodward avenue, has changed its name to the Bird Hosiery Shops, Inc. Port Huron—The Chamberlain Bean Co., wholesale dealer in beans and peas, has increased its capital stock from $10,000 to $30,000. Lansing—The Michigan Brass & Electric Co., 213 South Grand avenue, wholesale, has increased its capital stock from $25,000 to $30,000. Detroit—Becker Drug Stores, Inc., 6519 Woodward avenue, has been in- corporated with a capital stock of $7,500, all subscribed and paid in. Detroit—The Cadillac Wine Distrib- uting Co., 8900 Hubbell avenue, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—Gies & Co., 1337 Winder street, has been organized for the dis- tribution of beverages with a capital stock of $1,000, all subscribed and paid in. Niles—The Specification Oil & Sup- ply Co., dealer in oils, gasoline, lubri- cants, has been incorporated with a capital stock of $2,000, all subscribed and paid in. Ferndale—LeVecque Drugs, Inc., 401 West Marshall street, has been organized to conduct a retail drug store with a capital stock of $10,000, all sub- scribed and paid in. Detroit—The Royal Restaurant & Fruit Stand, Inc., 9506 Michigan ave- nue, has been incorporated with a cap- ital stock of $10,000, $2,100 being sub- scribed and paid in. Detroit—The Monte Furniture Co., 12898 East Jefferson avenue, has been incorporated with a capitalization of $25,000, $1,000 of which has been sub- scribed and paid in. Flint—The Rheingold Beer Distrib- uting Co., 920 Walnut street, has been organized to store and deal in beer with a capital stock of $10.000, $1,000 being subscribed and paid in. Muskegon Heights— The Eureka Truck Lines, Inc., Peck street, has been incorporated with a capital stock of $10,000, $5,000 of which has been subscribed and paid in. Cassopolis—L. R. Jacoby, Inc., 127 South Broadway, has been incorpor- ated to conduct a restaurant and sell cigars, etc., with a capital stock of $5,000, all subscribed and paid in. Detroit—The Bohemia Amusement Co., 2767 Woodward avenue, has been incorporated for the sale of food and beverages with a capital stock of $10,000, all subscribed and paid in. Dearborn—Yuergens Furniture Co, 13343 Michigan avenue, dealer in fur- niture and floor coverings, etc., has been, incorporated with a capital stock of $5,000, all subscribed and paid in. MICHIGAN Detroit—Arnold’s, Inc., 1051 Wood- ward avenue, retail dealer in clothing for women, misses and children, has been incorporated with a capital stock of $10,000, all subscribed and paid in. Detroit—The Detroit Prescription Laboratory, Inc., 3942 West Vernor Highway, prescriptions and dealer in chemicals, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—The North East Distrib- uting Co., 1951 East Ferry avenue, has been organized for the sale and distrib- ution of malt beverages with a capital stock of $9,000, all subscribed and $3,900 paid in. Ludington—The Ludington Bever- age Co. has been organized for the warehousing and distributing of bever- ages wth a capital stock of 10,000 shares at $1 a share, $1,720 being sub- scribed and paid in. Muskegon—The Lakeshore Corpo- ration, 1922 Peck street, has been organized to deal in used and new machinery, mill supplies and hardware, with a capital stock of $10,000, all sub- scribed and paid in. Jackson—The Business Men’s Club, Inc., 2501 Wildwood avenue, has been incorporated to conduct a restaurant and cafe with a capital stock of 100 shares at $10 a share, $1000 being sub- scribed and paid in. Detroit — Sales-Incorporated, 707 Guaranty Bldg., has been organized to deal in merchandise with a capital stock of $60,000 preferred and $10,000 shares at $2.50 a share, $14,350 being subscribed and paid in. Traverse City—Otto Carlson will cover the territory heretofore served by the late Adrian Oole for the Grand Traverse Grocer Co. Mr. Carlson’s territory has been divided among the other salesmen of the house. ‘Fennville—Duncan Weaver and wife have purchased the building in which their drug stock is located from the executors of the estate of Leonard S. Dickinson, who was in business in the same store for over fifty years. Marlette—L. H. Miller, dealer in general merchandise, has merged the business into a stock company under the style of the Miller Department Store, Inc., with a capital stock of $2,500, all subscribed and paid in. East Lansing—Verlyn Laboratories, Inc., 21814 East Grand River avenue, dealer in soaps, greases, cosmetics and beauty parlor supplies, has been incor- porated with a capital stock of $5,000, $2,500 being subscribed and paid in. Detroit—The Ekhardt & Becker Brewing Co., Inc., 1551 Winder ave- nue, has been incorporated to make malt, vinous and other beverages, with a capital stock of $300,000, $150,000 being subscribed and $100,000 paid in. Detroit—The Montre Co., 15324 Livernois avenue, has been organized to deal in specialties, objects of plas- tic arts, etc., with a capital stock of 16,000 shares at $1 a share, $1,006 being subscribed and $1,000 paid in. Highland Park—The Mark Jewelry Co., 13337 Woodward avenue, has been organized to conduct a retail jewelry and watch repair store with a capital stock of 500 shares at $10 a share, $1,000 being subscribed and paid in. “TRADESMAN Detroit—The Yorkshire China Co., Inc., 2147 Grand River avenue, dealer in restaurant and hotel equipment, has merged the business into a stock com- pany under the same style with a cap- ital stock of $1,000, all subscribed and paid in. Dearborn—The Red Star Coal & Coke Co., 6403 Schaefer Road, has merged its fuel and building materials business into a stock company under the same style with a capital stock of $7,500, $5,100 being subscribed and paid in. Detroit—The Ruby Tire & Radio Co., Inc., 2851 Grand River avenue, has been organized to deal in radios, tires, batteries and washing machines with a capital stock of 1,000 shares at $20 a share, $2.000 being subscribed and paid in. Lansing — Heath’s Jewelry Store, Inc., 312 South Washington avenue, has merged its jewelry, china and gifts business into a stock company under the same style with a capital stock of 1,000 shares at $3 a share, $1,050 being subscribed and paid in. Holland—Ray E. Nies, Nies Hard- ware Co., was recently elected chair- man of the local district of the Michi- gan Retail Hardware Association at a meeting held in the Warm Friend Tavern. Simon G. Verburg of the Ver- burg Hardware Co., former chairman of the group, became vice-chairman. G. W. Sully, Merchants’ Service Bu- reau, National Cash Register Co., and H. W. Bervig, Lansing, Mich., secre- tary of the Mithigan association, ad- dressed the meeting. Motion pictures showing modern display methods were exhibited. Manufacturing Matters Monroe—The Floral City Heater Co., manufacturer of heaters, has de- creased its capital stock from $100,000 to $7,467.66. ‘Lansing—The Ideal Power Lawn Mower Co., 704 East Kalamazoo street, manufacturer, has decreased its capital stock from $300,000 to $100,000. Charlotte—Dairyland Stores, Inc., has been organized to manufacture and deal in ice cream and other foods with a capital stock of $20,000, $4,000 being subscribed and paid in. Detroit—The Ziegler Cooperage Co., 419 Curtis Bldg. has been organized to manufacture and sell barrels and materials with a capital stock of $1,000, all subscribed and paid in. Dearborn—The Haggery Brick Co., 10450 Michigan avenue, has been or- ganized to manufacture and deal in brick with a capital stock of $10,000, all subscribed and paid iin. Detroit—Vita-Sealed Potato Chips, Inc., 4001 Fenkel avenue, has been or- ganized to manufacture and sell potato chips with a capital stock of $25,000, $5,000 being subscribed and paid in. Detroit—Oliver D. Ennis, Inc., 2147 Grand River avenue, manufacturer and distributor of hotel and restaurant equipment, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Lansing—Brokers, Inc., 412 Capital Bank Tower, has been incorporated to conduct a merchandise brokerage, act as manufacturers’ agent, with a capital May 17, 19%; stock of $5,000, $1,000 being subscribed and paid in. Flint — Uncold Laboratories, Inc. 3309 Detroit street, has been incor- porated to manufacture pharmacey- tical preparations, with a capital stock of $25,000, $10,000 of which has been subscribed and paid in. Flint—The Henry Devlin Corpora- tion, 301 Paterson Bldg., has been or- ganized to manufacture and sell de- vices with a capital stock of 1,000 shares at $10 a share, $10,000 being subscribed and paid in. Grand Rapids—The Valley Beverag: Co., 908 Maxwell avenue, S. E., has been organized to manufacture and deal in beverages with a capital stock of 500 shares at $100 a share, $10,000 being subscribed and paid in. Detroit—The Neal-Sommers. Cor- poration, 1002 Hammond Bldg., man- ufacturer of cutting machines and other automatic machinery, has been incor- porated with a capital stock of $2,000, all subscribed and $1,000 paid in. MarshaH—The Icidairy Corporation has been organized to manufacture and sell ice, ice cream and dairy prod- ucts, with a capital stock of $15,000 preferred and 4,500 shares at $5 a share, 25,000 being subscribed and paid in. Detroit— The American Replace- ment Gear & Parts Co., 1342 Canfield avenue, auto accessories, etc., at retail, also jobbing and manufacturing, has been incorporated with a capital stock of $5,000, $3,500 being subscribed and paid in. TL la] Grosse Pointe Farms—Constance Hull, Inc., business offices at 17935 Kercheval avenue, Detroit, has been incorporated to maufacture and deal in ice cream and soft drinks with a capital stock of $5,000, $1,000 being subscribed and paid in. Detroit—The Detroit Fragor Cone Co.. 3400 Mack avenue, manufacturer and dealer in ice cream cones, candy and baked goods, has merged the bus- iness into a stock company under the same style with a capital stock of $2,000. all subscribed and paid in. Detroit—The DeLuxe Manufactur- ing Co., 4408 East Davison avenue, manufacturer of beverage equipment, bottling outfits, has merged the busi- ness into a stock company under the same style with a capital stock of $10,000, $2,100 being subscribed and paid in. Detroit—The U. S. Spat Co., 158 West Jefferson avenue, manufacturer of spats and dealer in clothing for boys, has merged the business into a stock company under the same style with a capital stock of $23,000 common and $2,000 preferred, $1,000 being sub- scribed and paid in. Grand Rapids—The Grand Rapids Hardware Co., 554 11th street, N. W., manufacturer of metal pulleys and other classes of merchandise, has mer- ged the business into a stock company under the same style with a capital stock of $200,000, $1,000 of which has been subscribed and paid in. — + +>____ Misused power is worse than mis- used money. ——— ++ Without a right state of mind, noth- ing goes right, secssterenemae neneee memset nein or (LEP RETIRE I ge AEN j i i May 17, 1933 Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 5c and beet granulated at 4.80 c. Tea—No change ha soccurrred in the first hands tea market in this country during the week. Demand is normal without any change in prices. There was some demand during the week for lower price Javas, Ceylons and Indias. Consumptive demand for tea is about as usual. Coffee—During the week announce- ment came from Brazil that the cur- rent crop of certain grades of Brazil coffee showed a great increase. Even if it had shown a decrease there proh- ably would have remained too much coffee for the market to take. Prices during the week of Rio and Santos fu- tures, green and in a large way, have not materially changed, although there have been some advances in Santos on account of the scarcity of the better grades, This, however, is in no sense a basic advance. The undertone of the market is still soft, but temporarily prices are steady to firm on some grades. Rio shows no particular change for the week. Mild coffees have shown a small fractional advance during the week on account of a pretty good de- mand. Jobbing market of roasted coffee has not changed in any important way. Canned Fruits — California fruits show no particular change for the week. The demand is light, but the Statistical position strong as the spot stocks are expected to be pretty well cleaned up by the time the new packs come along, Canned Vegetables — Prices of canned vegetables are well maintained this week, but spot business in most lines is only ordinary. This is viewed as somewhat of a reaction to the rath- er broad buying which took place in the preceding weeks. There has been a very good nation-wide demand for futures and less readiness on the part of canners to quote, at least in lines where costs are as yet uncertain, It must be noted that the grower or raw stock producer is up and on his toes re- garding this inflation business. If he is not, his Congressman is making him aware of what is in the cards. He is demanding his share in the higher prices which are envisioned in the fu- ture and his reluctance to tie his crops up in contract with canners at low prices becomes plainer every day. Make no mistakes about it, the grower wants his share of the benefits of infla- tion first or he knows he won’t be likely to get it all. And his Federal Government is solidly behind him, using all its influence to see that he gets it. Under the circumstances, it is not surprising that canners are taking it easy, as regards definite commit- ments at this time on new pack goods. Southern tomatoes 4nd peas are still firm and show an advancing tendency on account of scarcity. Southern brands of corn are also a little firmer. Maine corn is weaker. Canned Fish—Alaska salmon is still showing an advancing tendency on account of small stocks. As to high grade Columbia River salmon, there is a strike out there and the situation is somewhat unsettled. The pack is MICHIGAN being considerably interfered with and this will undoubtedly affect prices. De- mand for salmon generally has not been improved by the ‘firmness in price, Pickles—The market remained in much the same position as last week. Salt pickles were scarce and command- ing firm prices. Packers were not in- clined to offer. Diulls virtually off the market and due to be so throughout the summer. Sweets and glass goods an- swered a good hand-to-mouth demand, Dried Fruits—Dried fruits are rather quiet this week. Trading is routine. jobbers and packers reporting a fair volume of business of the small lot kind, but contrasting to the good de- mand of a week or two back, when prices were working higher. As the market has leveled off, buyers see no advantage of taking fruits unless they need them. As the warmer weather ap- proaches, a rather narrow trading mar- ket is looked for. Prices are expected to hold their own and may even work higher, as there will not be such pres- sure to sell fruits before new. crops because they will benefit by such infla- tion as takes place in other lines. Carryover will probably be worth more in the fall than such stocks are worth now. The Coast does not look for any burdensome stocks to be carried over, however. Thompson raisins are re- ported as in good statistical position with some hope that supplies will be well cleaned up by the time new crop is ready. A preliminary survey of the new raisin crop has indicated that Thompson tonnage will be around 75 per cent. of last year’s, while Sultanas will run about 50 per cent. The crop is expected to be late, also, as the weather has been unseasonal. Packers are quoting fruits for future delivery at advances of %c or more up, accord ing to variety. Various sizes of Calif- ornia prunes as well as Thompson rai- sins are cheaper to buy for prompt than deferred shipment, which fact may spur the trade to carry more general inventories through the warm months. Beans and Peas—The only weak item in dried beans during the week has been red kidneys, which declined slightly. The balance of the list is still firm, though rather quiet. Dried peas are steady to firm with a very quiet demand. Cheese—Cheese is steady with a moderate demand. Possibly it shows a slight advance as compared with last week, Fish—Mackerel and other salt fish continues quiet and probably will con- tinue to do so until later in the sea- son. The market is not weak, how- ever, as stocks are small, Nuts—The shelled nut market is a little more active, as buyers begin to show some concern about their future requirements. Stocks in the hands of distributors here are very light, and there has been some trading back and forth among importers in varieties suca as shelled filberts. Prices have reacted upward on a number of items, filberts, perhaps, showing the stiffest advance, although prices on imported shelled walnuts made sizable gains also. Olives—Because of higher replace- ment costs, a reflection of firmer for- eign exchange, the spot olive market TRADESMAN showed strength. Leading sellers have advanced their ideas from 5 @ 10c per gallon. Consumer demand gives signs of increasing, there being some fair buying out of spot stocks. Little is being doe for forward shipment. Rice—The market holds very strong in the South this week. with the latest reports of distribution for April prov- ing another bullish factor likely to in- duce holders to ask higher prices again. The April distribution ran well ahead of last year and mill stocks are in a very strong statistical position. Hold- ers of rough rice are getting their prices without any difficulty. Syrup and Molasses—Sugar syrup remains unchanged for the week. De- mand is pretty good and the production still light. Compound Syrup, which is made from corn, had another advance of 15 cents per 100 pounds, which is the third advance in a little over a month. The corn market is the reason. The finer grades of molasses are selling fairly well at unchanged prices. ——_+---__ Review of the Produce Market Apples — Red McIntosh, $1.50 per bu.; Spys, $1.50 for No. 1 and $1 for No. 2; Baldwins, 75c @ $1; Greenings, $1 @ $1.25, Asparagus—Home grown, 60@/75c per doz. Bananas—4%4c @ Sc per Jb. Beets—75c per bu.; new, 65c per doz. bunches. Butter—The market jis lc higher than a week ago. Jobbers now hold plain wrapped prints at 23c and tub butter at 22c. Statistical trends are more bearish than otherwise. Weekly reports on the storage movement in principal markets disclose heavy in- puts comparatively. The rate of move- ment into storage stresses the fact that open market supplies are principally absorbed by dealers interested in mar- ket spreads. Many operators are tak- ing on the actual butter as against sales of November standards. Ware- housemen are especially interested in the spread. Cabbage—New from Texas, $3.25 per 75 lb. crate; new from Mississippi, $4.25 per crate. ‘Carrots—Home grown, 60c per bu.; California, 60c per doz. bunches and $2.75 per crate. Cauliflower—$2.25 per crate contain- ing 6 @ 9 from Arizona, Celery—Florida commands 50c per bunch and $3.50 per crate. Cocoanuts—90c per doz. or $5.50 per bag. Cucumbers—No. per dozen. Dried Beans — Michigan Jobbers pay as follows for hand picked at shipping stations: lt. ©. Bea from farmer. .-____- $3.00 Light Red Kidney from farmer__ 3.00 Dark Red Kidney from farmer. 3.00 Eggs—Jobbers pay 7%c per lb. for receipts, holding candled eggs at I4c per dozen for first and 12c per dozen for seconds; pullet eggs, llc. The market on eggs appears to be working at cross-purposes. There is a compara- tively bearish statistical situation, that is, compared with last year. The eggs keep coming and this rather indicates continued free collections. It is be- lieved, however, that receipts will soon 1 hot house, 85c 5 dwindle. Consequently many dealers hold to the opinion that the market can do better on slight changes for the better in supply trends, Bullish inter- ests argue that the advance in eggs has been slight comparatively. In other words, the market seems pegged for the moment subject, of course, to ner- vous and unsettled trends depending on the character of news received. Grape Fruit—Present prices are as follows: Florida Mor Juice... $2.75 Florida Sealed Sweet... 3.00 Teyan, Choe... 3.25 Te, Paney.. 8 3.75 Véuas, hashes... dC Green Onions—Chalots, 50c per doz.; home grown, 25c per doz. Green Peppers—50c per doz. Honey —Comb, 5 @ 6c per Ib.; strained, 5 Ib. tins, $4.50 per doz.: 60 Ib. cans, 8c per lb. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate____$3.25 Imperial Valleyy, 4s and 5s, crate. 4.00 Hot house, 10 lb. basket________ 85 Lemons—The price is as follows: a Se $6.00 SP SONRIst 20 6.00 J00 Red Ball 5.00 c0@ Red Halk 5.00 Mushrooms—28c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: Te $3.50 Ne 3. 3.50 WL 3.50 DO oe MG 44 8 ee Oe oe io 3.50 Red Ball, 50c per box less. Indian River oragnes are sold on the following basis: i 4.00 A 4.00 i 4.00 6 2 4.00 Bee so 4.00 ea 2. ee Bulk, $4.00 per 100 Ibs. Onions—Home grown, 50c per bu. for medium yellow. Texas Bermudas, $1.50 per bag. Parsnips—75c per bu. Potatoes—Old, 45c per bu. on the local market; Idaho bakers, 28c for 15 Ib. sack; new, from Florida, $1.50 per bushel. Poultry—Wilson & Company pay as follows: Heavy fowls 2-002) 12c Pignt fowls 2. 10c TAO) 2, aek@ys llc C66Q6 42.22.22. 7c Radishes—30c per doz. bunches hot house. Spinach—85c per bushel for home grown, Strawberries — Louisiana command $2.50 per case of 24 qts. and $3 for 24 qts. from Tenn, Sweet Potatoes—$1.50 per bu. for kiln dried Indiana. Tomatoes—Hot house, 10 Ib. basket, $1.50; 5 Ib. box, 85c. Veal Calves — Wilson & Company pay as follows: Baney 2250 ee 6@7c Good 220 5@6c 6 MUTUAL FIRE INSURANCE Fire Insurance Questions Asked by the Pennsylvania Depart- ment at a State-wide examination held recently: 1. For what periods of time are fire writen? How is the rate policies affected? 2. How is the amount of premium determined, and by whom? 3. Name some items in an insured building that are not covered unless specifically mentioned? 4. Do illegal acts of a tenant, per- formed without knowledge of the own- er, invalidate the owner’s insurance? 5. Does a paid fire department have any effect on the size of fire premiums? 6. Define twisting. What is the pen- alty for twisting? 7. Can the insured having a par- tial loss demand that the company pay the full amount of insurance and take the remaining property? 8. Explain briefly the purpose of the co-insurance clause. 9. What is the difference between the two mortgage clauses commonly used? 10. If fire results from damage by windstorm, what part of the damage, if any, is covered by the fire policy? 11. State generally to what extent and in what manner clauses can be added to a policy or its standard con- ditions waived. 12. How is the cost of coverage of property insured under a binder deter- mined (1) if policy is issued? (2) if binder terminates without issuance of policy? 13. Could failure of the assured to protect his property during a fire on neighboring premises have any effect on his claim if he suffered a loss at that time? 14. What is meant by concurrent in- surance? Should an agent inspect for concurrency all policies intended to give the same coverage? 14. What is an appraisal? When is it required? 16. Discuss insurable interest as plied to fire insurance. 17. How may an assured assign interest in a policy after a loss? 18. A $35,000 property is insured for $12,000 with the 80 per cent. co-insur- ance clause. A $16,000 loss occurs. What is the company’s liability? 19. What requirements are made if insurance is canceled (1) by the com- pany? (2) by the assured? 20. What is the obligation of the agent to the assured and the company. —_++.___ Program for National Association of Retail Grocers Convention Monday, June 26—10 a. m The Industry and Its Relation to Pub- lic Welfare Impressive formal opening The Governor of New Jersey, the Mayor of Atlantic City, members of Congress and Representatives of Fed- eral Government in attendance, with all branches of the food and grocery in- dustry participating Address—The Convention Key-Note Announcement of Convention Com- mittees and Officers Formal opening of “The Food and Grocery Trade Exposition.” Monday, June 26—2 p. m. ap- his MICHIGAN Our Association and Its Problems Memorial service for John A. Green and other departed members Annual Report of President Annual Report of Secretary-Manager Annual Report of Treasurer Reports of Standing Committees National Retail Grocers Secretaries Association The Asparagus Club Tuesday, June 27—10 a. m. Taking Stock and Planning Progress Executive session Roll call of Associations Reports of State Association prog- ress Economic distribution—What it mean? Trade abuses and their correction Destructive price competition and its social and economic consequences Can distribution speed economic re- covery? Tuesday, June 27—2 p. m. Independent Enterprise Must Be Preserved The trade association’s ity Legislation and political activity Industry leadership Creating administrative machinery to define, promote and apply higher standards in business Controlling distribution trade and government action Our relation to the producer Our relation to the consumer Our responsibility to our business Wednesday, June 28—10 a. m. Successful Merchandising Practices Presented by Successful Retailers The complete food market Present day requirements in store arrangement and equipment Advertising, sales promotion display Adding new lines Profits of specializing in (1) Fruits and vegetables (2) Baked goods (3) Fresh meats (4) Dairy and poultry products Influence of consumer demand on profits The cost of doing business ing in business Organizing and training your personnel Nomination of officers Wednesday, June 28—Afternoon On request of the local convention committee, Wednesday afternoon is held open for entertainment, featuring a Grocery Trade Golf Tournament, and other events of interest. Thursday, June 29—10 a. m. Roll call of delegations Address— Retailers progress through retailer co-operative enterprise Relief agencies and retail distribution Consideration of convention business Selection of 1934 convention city Thursday, June 29—2 p. m. Address Consideration of convention business Election of officers Installation of officers Adjournment. does respponsibil- through and and stay- store — 7+ > “Take home a dinner for two—and charge it!” a Washington department store invites shoppers. Orders are left at soon and the dinners, all cooked, are picked up ‘by customers on their way home. TRADESMAN May 17, Prompt Payment of Losses, Plus- the ability to pay. This has been proved to hundreds - of policyholders who have suffered losses. It is no mere claim. When losses are reported, they are ex- pedited through for payment. This prompt service causes the least amount of embarrassment to the policyholder. The quicker a loss is paid the quicker repairing or rebuilding can be done. Our first thought is of the policyholder — always. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota is not F IRE ““Choosey’”’ Fire, like Death, is feared chiefly because it can descend so suddenly, without regard for persons or plans. Your house may escape even a scorched shingle for twenty-five years—and then, without warning, be burned to the ground in a couple hours. Your only protection is insur- ance—and don’t neglect it! Our records show a pitiable number of cases where fires have been reported a few days after a lapse of insur- ance—too late to benefit from past years’ payments. The only sure protection is constant protection! FINNISH MUTUAL FIRE INSURANCE CO. 444 PINE ST. CALUMET 1933 ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer F q : # a May 17, 1933 IN THE REALM OF RASCALITY (Continued from page 3) judgment as that of placing new wine in any of Harold’s old bottles.” Readers of this bulletin may recall the local activities of the Jantha Plan- tation Company several years ago. They involved a Mexican banana farming scheme. Toledo matters were referred to the National Bureau. A fraud order was recently issued against this company, its officers and agents, by the Post Office Department, the evidence indicating that they were “engaged in conducting a scheme or device for obtaining money through the mails by means of false and fraud- ulent pretenses, representations and promises.” This is one of the companies which, during the past year or two, has issued certain literature attacking the Better Business Bureaus. Some of the more active files of in- formation are listed below. The fact that the name of any company or in- dividual is listed does not necessarily mean that the information on file is derogatory. Such lists are published from time to time in order to show the scope of the Bureau’s service in many fields of business, Ace Garage, Inc. Adams Shoe Co. Allan’s (Summit St.) American Trade Council Best Sales Co. Buckeye State Sheriff's Ass’n, C. A. Bush D. F. Chamberlain Citizen’s Universal Service Co. City Dry Cleaners & Dyers Columbian Foreign Recruiting Agt. Continental Sales Co. Cook-Rite Cooking Utensil Co. Danish Glee Club Dexter Sales Co. A. Dolgin Duro-Test (lamps) Franklin Institute Good Housekeeping Shop Clarke G. Hardeman L. T. Redding Henahan Chevrolet, Inc. P. J. Hodgins Hoover Mfg. Co. (uniforms) Hoyt Bros., Inc. I. C. S. (cleaners) International Oil Heating Co. Kennedy, Furniture Co. Manhattan Board of Commerce National Kddies Educational Ass’n. New York Permanent Wave North American Automobile Ass’n. Ohio Legal Directory Ohio-Michigan Serial Book Co, Osterman & Levey Paramount Theatre (lottery) Frank P. Parish Perry Motor Sales, Inc. (lottery) Princess Theatre (lottery) Progress Club Pyramiding Sales Co. J. Ranirez Rogers National Distributors - Roberts Bathtub & Oil Burner Co., Inc. Otto L. H. Seppeler Sheldon Hosiery Co. Sixty Minute Radio Service Stein’s (Huron & Adams) Sypher Arcon Co. W. K. Terry MICHIGAN Toledo Guaranty Corp. Toledo Rental Bureau Toledo War Veterans Ass’n United Woolen Co. Utliity Distributors Earl Wertz Coal Co. World’s Fair Club H. E. Frye, Mer. Toledo Better Business Bureau. —_2->_____ Investment House of Verseput & Co. Incorporated Here Announcement is made of the in- corporation of Roger Verseput & Co., as investment bankers and_ brokers, with offices at 813-816 Michigan Trust building. Although a new organization, Roger Verseput, Jr., its president, has been engaged in the investment banking business the last seventeen years. Rufus Boer, vice-president; Neil De Young, secretary, and Herman Thorn- ga, treasurer, have been associated with Mr. Verseput several years. The sales department will be under the supervision of Mr. Verseput and will include Mr. Boer, Arthur E. Da- vidson, former city welfare director, Roger Verseput, Jr. who has been associated with the se- curities business the last three years, Schuyler M. Raber, Gustave A. Metz- ger, for fourteen years with the Con- sumers Power Co.; Leland L. Galt and Forest L. Yeakey, who have been connected with the securities business for some time. The statistical department will be under the management of Edward L. Larson. Through his new organiza- tion, Mr. Verseput will continue his association with Distributors Group, Inc., of New York City, sponsors and distributors of North American Bond Trust certificates, a bond trust, and the North American Trust Shares 1955 and 1956, the largest investment trusts of the unit type. —__2-.—___ The harder the conflict, the more glorious the triumph. What we ob- tain too cheaply, we esteem too lightly; *tis dearness only that gives everything its value. I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. ’Ts the busness of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles until death. — Thomas Paine, TRADESMAN DETROIT DOINGS Late Business News From Michigan’s Metropolis Detroit shoe stores reported an in- crease in business generally during the past week, with the release of 30 per cent. of assets to 800,000 depositors in the city’s two closed banks. This will probably be the last payoff this year, and, many business men believe, prob- ably the last substantial amount real- ized by depositors, Stores were flooded with customers last week end, with sales records in department stores reaching new records for the past two or three seasons, Release of millions in city scrip last week also prompted buying by city employes who had not been paid for two or three months, but most stores refused to accept the scrip after about three days, as they became loaded up with it. The buying rush is motivated by the long holiday from purchasing which has obtained here since the banks closed on February 13, and a desire to rush purchases before expected rises in prices. Philip K, Stichler has turned his shoe store at 13031 Essex avenue over to his son, Lawrence K. Stichler, and is retiring from business. Store is in the Southeast section of the city, and in a territory without any other shoe store competition. Herman R. Lau, new treasurer of Wayne county, has returned to the retail shoe business by reopening in a West side location at 5509 Michigan avenue. He was formerly in the shoe business here several years ago, but had been out of the field for some time. Richard H. Hocking and John Gil- lies, operating as the Hocking & Gil- lies shoe store at 8535 West Grand River avenue, have expanded their business by putting a new shoe de- partment for children in the Moss Brothers neighborhood department store at Grand River and Beverly Court. In addition to this, they re- cently moved into a new store in the same block as their former location, doubling store space and quadrupling display room available. They are also partners in the Home ‘Trade shoe stores at 320 South Main Street, Royal Oak, Northern suburb, with Henry Kelley. This company, established some years, has just been incorporated, and capitalized at $15,000. The National Cash and Carry Co., 7 wholesale shoes, has moved into new quarters at 119 Jefferson avenue, West, and is occupying the entire four floors and basement of the building. The company, according to H. E. Braman, president and general manager, has felt the necessity for expansion for some time. In addition to the increased stock room the facilities for merchan- dise display are greatly enhanced in the new location. The Greater Detroit Watchmakers and Jewelers Association has begun an active compaign against jewelers who engage in advertising which is misleading. Jewelers who advertise bargain prices, then trick people into paying more for watch repairing than is necessary, will be singled out and prosecuted whenever cases are made out against them. Philip Breitmeyer, president of John 3reitmeyer Sons, florists, 106 Wither- ell street, and a former mayor of De- troit, has announced he will again be a candidate for the office at the fall election. Garfield McDonald, formerly buyer of women’s coats in the basement store of the J. L. Hudson Co., has been appointed divisional merchandise man- ager of women’s apparel for the base- ment, succeeding R. H Merchel, who died recently. A. C. Baer succeeds Mr. McDonald and the juniors’ wear department handled by him will now be in charge of A. J. Schaeffer, buyer of girls’ wear, in addition to his pres- ent department. General Motors has issued a folder in which are pictured, with their prices, all the models of automobiles manu- factured by its various divisions, Fred L. Rockelman has resigned from the vice presidency of the Conti- nental Automobile Company, it is re- ported. Previous to this connection Mr. Rockelman was president of the Plymouth Motors Corporation, and be- fore that, sales manager of the ford Company. When the Crescent City left Detroit last week with 527 motor cars aboard she carried what is considered the largest single shipment of any one make of cars even to leave Detroit via water — and they were all new Plymouths destined for points on the Great Lakes. If you must know — the smartest models this year, say the Duco people, are using one all-over color, with per- haps a narrow stripe for contrast. PUTNAM’S ADJUSTABLE CANDY DISPLAY RACK Strong, Light, Attractive Occupies only 15x34 inches of Floor Space Six Hinged Lid Glass Top Metal JUST WHAT YOU HAVE BEEN LOOKING FOR Display Covers Give You ‘With Each Details of This Rack Unusual Offer Jobbers PUTNAM FACTORY quan on a A b : Supplied by National Candy Co., Inc. fac Oh vane Grand Rapids, Mich. so ‘ The Up-to-date : , Way to Sell Bulk Candy 20 Varieties of Fast Selling Items to Select From Average Weight of Candies, 12 Pounds ee YOUR JOBBER Will be Glad to THE MILEAGE BONUS Congressman Cannon, of Wisconsin, who has introduced a resolution in the House to reduce the ‘traveling com- pensation of members from twenty to five cents a mile, is of a singularly hopeful nature if he exepects it to pass. Even if, as in 1914, this proposal should be approved by the House, the Senate is unlikely to concur. This special compensation has fre- quently been denounced as a form of graft, but it has some justification. It is a common business practice to pay the traveling expenses of an employe’s wife and family when he is temporarily assigned to a post at some distance from his hom. The liberal mileage allowance for members of Congress in many instances does no -more than cover this expense. On the other hand, the Government’s generosity is susceptible of abuse, as in the case of this special session, which was called almost immediately after the close of the old Congress. Old members drew mileage allowances although they did not leave Washing- ton during the brief interval between Senator Borah refused to draw an increase in salary over a period of two years, but the printed record of the secretary of the Senate shows that in 1931 he receved $1,058 in mileage, while his actual traveling sessions. expenses to and from his home in Idaho amounted to $239. Senator Hiram Johnson’s “profit” in one year was $1,018. He lives in California. It has been suggested that the most businesslike system would be to allow members their actual traveling ex- penses, or possibly to include those of their families for a single session each year. This would save the Govern- ment no inconsiderable sum by elim- inating the additional handout, for which there is small justification. While speculative markets have seen further advances, there is a more defi- nite trend in business circles toward keeping expansion within safe limits. The reasons behind this are to see just how consumer demand keeps step with the new program, what the farm-relief and inflation law signed last week may bring and, again, what the new “na- tional recovery act” and government “partnership” with business portend. Then, in close prospect, of course, is the World Economic Conference next month, with its host of problems. Pre- liminary to this, the tariff-truce pro- posal has found wide acceptance and is received as a happy augury of what may be accomplished on a permanent basis toward replacing economic war- fare with world cooperation. Any present hesitation in business, however, should be defined as quite distinct from the former brand. Care is being exercised on future commit- ments, but sentiment is quite optimistic as a rule and favors going ahead and not standing still. Fear of some reac- tion in prices and operations is pres- ent as a healthy influence. Some of the momentum in the re- bound from the March “low” in indus- try and trade has been lost, as: indi- cated by the slower rise in the weekly business. index of The New York Times. Steel production has advanced MICHIGAN further, however, in response to an- other expansion in automobile output, some heavy contracts on public works and a wide demand from miscellaneous users of the product. The most cheerful news of the week was the sharp upturn reported for last month in factory employment and pay- rolls, contrary to the usual seasonal trend, DRY GOODS CONDITIONS Retail trade is well maintained at its improved level and some large estab- lishments have been exceeding last year’s figures quite regularly. Demand is reported to be of a general charac- ter, although the early call for Sum- mer goods has been a feature. Small but well-planned clearances have yield- ed excellent results. The smallest loss for any month back to July, 1931, was shown by the figures on department store sales in April, issued during the week by the Federal Reserve Board. The late Easter was a factor. Offsetting this partly was the fact that there was one less business day in the month this year. For the country as a whole the drop was only 9 per cent. The Dallas dis- trict was almost even with a year ago, the decline amounting to 1 per cent. The largest decreases were in the At- lanta and Chicago areas, both falling 13 per cent. under April, 1932. These figures have greatly heartened retail executives, particularly as the comparisons in the next two months will be with periods when the most severe declines were sustained last year under the stress of the budget crisis. In the wholesale merchandise mar- kets seasonal expansion has passed its peak, but there is still considerable activity, with price increases and with- drawals common. Retailers have ex- tended their buying budgets on Fall staples about 20 per cent. A general policy among manufacturers is to be cautious on speculative orders until it is made clear that consumer buying has really improved. THE TORNADO BELT The whirling winds have again ripped through the cotton and tobacco belt of the Upper South, leaving scores of dead and hundreds of homes in ruin. For at least the seventh time in six weeks the tornado has laid waste a great sector of that land. Counting minor storms of local and lesser fury, fully a score of these visitations have, since the first of April, been experi- enced by the Middle Mississippi Valley and the rising lands on either side. It has been a tornado season of unusual persistence. This sort of spring terror is, fortu- nately, a stranger to the North Atlantic seaboard. High winds may come, and cloudburst downpours, but no tor- nadoes. And those who have never seen such a storm in action cannot well imagine its fury. Out of a sultry sky it comes, by day or night, so swiftly that its warning roar is seldom far ahead of the devastating winds them- selves. Trees are torn out by the roots, broken like match sticks. Houses are crushed or burst as from some gigantic force within. Wagons and even auto- mobiles are swept along the ground or caught up and hurled through the air. TRADESMAN Before such elemental anger man is a futile creature who finds safety only in burrows he learned to make from the animals. In a matter of minutes the tornado has struck, wrought dev- astation and gone roaring elsewhere. Such is the spring terror of those who dwell in the tornado belt. Strength to face its violence is a part of the price they pay who live in-and profit from one of the earth’s choicest farm- land empires. GOVERNMENT PARTNERSHIP The first test of the newly pro- claimed “partnership” of Government with business has been accepted by the cotton goods industry. The Cot- ton-Textile Institute announces that its directors recommend a 40 hour week and a maximum of two 40 hour shifts for the industry. More than one-third of the mills have agreed to the pro- posed schedule, and when two-thirds have consented the institute will call upon the Government to make the plan effective for the entire industry. In the meantime, a program less vol- untary has been inaugurated in the food industry with the signing of the farm relief bill, This measure places extraordinary powers in the hands of the Secretary of Agriculture and per- mits control from the farm to the con- sumer. In the event that prices, pro- duction, trade practices or almost any- thing else does not meet with his approval, he can force action under the licensing provisions of the legislation. The general reaction to the admin- istration moves toward control of in- dustry are, on the whole, not unfavor- ably received. Vicious price cutting and unscrupulous competition make most industries willing to accept gov- ernment supervision if they are per- mitted to co-operate in ways not per- mitted by the present trust laws, Of course it is a foregone conclusion that, if such co-operation is allowed, con- trol of profits must necessarily follow. REFLATION HANDICAPS NOTED In most instances the handicap on recovery imposed by the millions of unemployed is recognized by business interests and has led to a wary attitude against speculative enterprise. These millions will be reduced as industry re- sumes operations, but a sharp check will be kept on consumer demand. Other handicaps which the “refla- tion” program offers to sound and steady progress are noted also. They include conditions unfavorable to long- term investments, the hazards of fluc- tuating currencies and the doubts raised over the question of working out satisfactory agreements in indus- try under trust-law moderation. When long-term investment is dis- couraged the heavy industries receive a serious blow and it is questionable how far they can expand without the prospect of business in capital goods. The building industry is palpably in straits at present because of the lack of adequate financing. Fluctuating currencies have their principal effect in foreign trade, while the matter of trade agreements is one which may work out much better along theoretical than. on practical lines. May 17, 1933 RISING FARM TROUBLES The House, responding to the wishes of the Roosevelt Administration, wisely removed from the farm bill an amend- ment which would have guaranteed cost of production plus “a reasonable profit.” That amendment, which originated in the Senate, went beyond all reason in heaping benefits upon the farmers, who are raised by other pro- visions in the bill to an exceptionally privileged class. This action has in- furiated the Farmers Holiday Associa- tion, a radical group that has long been stirring up trouble in the Upper Mis- sissippi and Missouri Valleys. Milo Reno, president of the association, de- clares that the removal of this amend- ment ended any possibility of postpon- ing the strike called for to-day in twenty-four States. Members of this association in Minnesota have demand- ed the removal of Secretary of Agri- culture Wallace because of his opposi- tion to the grandiose production-cost guarantee, The Administration will, of course, pay no attention to such de- mands, But it should be prepared to act firmly, if necessary, to help the states in curbing any serious disorders which may be caused by farm radicals. BASIC INDUSTRY JOINS Although the usual peak of Spring expansion has been passed, the rise in many branches of industry continues. The forces of recovery and inflation are credited for this movement, but the stoppage experienced in March also had the effect of delaying operations. The advance in steel activity is par- ticularly hopeful, since it signalizes the participation of the basic industry in the uptrend. Earlier ideas concerning business re- covery tended to favor the prospect of another cycle of increase in consump- tion goods. The textile lines and boot and shoe production have been fol- lowing rather closely their two year cycles and 1933 was scheduled to be a year of heavier output and demand for them. That forecast has been borne out by the rush of business which has been their good fortune in recent weeks. The upturn in steel, however, is re- garded as evidence of a major swing, which was not the case in the con- sumption cycle gain in 1931. If both the heavy and the light industries con- tinue together in the upward move- ment, then the economic outlook is much brighter. National Cotton Week is scheduled to be with us again this year, May 15,- 20, with indications that more than 25,000 retail establishments will par- ticipate. Among factors cited by the Cotton-Textile Institute for an intensi- fied selling drive on cottons are signs of rising market values, rising style prestige of cotton, increasing popular- ity of men’s cotton suits. Last year $2,000,000 worth of advertising, win- dow displays and other forms of pub- licity were used for the Week. Rooms in a Pittsburgh hotel are sold by picture. Each type and price class of rooms is shown in vertical rows of pictures hung on either side of the room clerk’s desk. Thus guests know in advance what they’ll get for their money. a May 17, 1933 MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip I was quite surprised last week to receive the following letter from the Collector of Internal Revenue for the District of Michigan, showing that the refund made merchants who sold nut oleo only is now reduced to $12: Detroit, May 10—Reference is made to your enquiries of the 4th and 8th instances regarding rebate from the Government, due the taxpayers han- dling nut oleomargarine exclusively. In this connection you are advised that a claim for refund may be filed on stamps purchased by taxpayers han- dling oleomargarine which do not con- tain animal fat for the periods com- mencing July 1, 1929, and July 1, 1930, only. The Supreme Court decision, in the case of the Standard Nut Marga- rine Company of Florida, on which this class of claims is based, exempts tax on oleomargarine containing no animal fat for the four year period ter- minating June 30, 1931. Inasmuch as refund is barred by the statute of limitations on the periods commencing July 1, 1927, and July 1, 1928, the two periods mentioned above are the ouly remaining periods on which a refund may be filed. For your information, the referred to statute re- quires a claim for refund to be filed within four years from the date the tax was paid. It is also required that each taxpaver furnish the two stamps in question. In the event they have been lost or de- stroyed, a statement to this effect in the body of the claim will suffice. It is also necessary that each claim- ant furnish the names of all products sold, as well as the names and ad- dresses of the manufacturers of such products. Respectfully, Fred L, Woolworth, Collector. This means that applications for the full refund now obtainable from Uncle Sam must now be received by the Col- lector before June 30 of this year. After that only $6 can be obtained. It will be noted that the Collector was a long time replying to my let- ters of enquiry. That appears to be a condition peculiar to those who have occasion to seek information from Government employes. Last Thursday I wrote Mr. Woodworth as follows: “T am in receipt of your letter of May 10 and write to enquire if mer- chants who sell nut oleo must take out licenses again June 30 of this year. “Tf so, can you kindly favor me with a copy of the decision or ruling which authorizes the Treasury Department to make this collection? “If any merchant paid a penalty be- tween July 1, 1929, and July 1, 1931, is he entitled to the return of same? “Please reply to these enquiries early in the day Friday, so the replies will be in my hands early Saturday morn- ing.” It is now Tuesday and no reply has been received from Detroit up to this writing, Quite contrary to the custom of Government employes is the rule of our present Representative in Con- gress, Hon. Carl Mapes. I wrote Mr. Mapes on May 11 for assistance in reaching a conclusion in the matter, to which he replied under date of May 13 as follows: “Enclosed I am sending you copies of the two opinions of the Supreme Court in the Standard Nut Margarine Company case and a copy of Regula- tions No. 9, amended, of the Treasury Department. There is no expense in- volved. I think the amended Regula- tions No. 9 will answer your question about the tax.” Mr. Mapes sends me enough mat- ter to sink a ship, covering the history o! oleo legislation since Grover Cleve- land’s administration in 1886, but much of the matter put out by the Commis- sioner of Internal Revenue is so in- volved and complex that I am utterly unable to reach a conclusion in the premises. I am, therefore, writing Mr. Mapes another letter, requesting him to ask the head of the department above quoted to give me a summary of the situation in a few words, which I think both gentlemen will cheerfully comply with, Many readers of the Tradesman will probably recall Walter C. Spitz, who was employed by our advertising de- partment about twenty-five years ago. A recent issue of the Baker’s Weekly announces his recent demise as fol- lows: “Walter C. Spitz, of the Mueller- Spitz Baking Co., Danville, and Past President of the Associated Bakers of Illinois, passed away at his home in Danville, Friday, April 21. Mr. Spitz had been a prominent ‘figure in the trade of the state for many years, and was a man of wide acquaintance as, previous to embarking in the baking business, he had spent many years with the Fisherman Co. He had not been in the best of health for a few years back, but his friends had not known that he was seriously ill.” Mr. Spitz was a man of energy and thoroughness. He’ made his mark in Danville as one of the most progres- sive bakers in Illinois. His death is a great loss to his family and the trade. I found the merchants of Middleville very happy Saturday over the an- nouncement that the Farmers’ State Bank, which had been closed since last July, would open for business the fol- lowing Monday, under plans approved by Circuit Judge Russell R. McPeek. An initial payment of 10 per cent. will be made to depositors. Plans call for a gradual liquidation of frozen assets over a five year period. The new board of directors is as follows: Wm. Krone- witter, A. W. Gackler, A. H. Bell, H. G. Benaway and Henry Finkbeiner. The officers are as follows: President, Wm. Kronewitter; Vice-President, H. G. Benaway; Cashier, Charles Robert- son. Mr. Robertson has been connected with the bank thirty years and is high- ly regarded by the customers of the bank in Middleville and environs. Many equiries come to me regarding the apparent lowering of the average character of the men composing the city commission, which is the govern- ing municipal power in Grand Rapids at this time. As originally planned the commis- sioners were elected at large, which did away with ward boundaries which proved so disastrous in the old com- mon council days. So long as _ this arrangement was continued we main- tained the high character of our gov- erning body, but since the politicians succeeded in dividing the city into three wards we have had a large per- centage of poor commissioners who acted solely from selfish impulses and plunged the city into the mire of party politics, which renders good govern- ment an impossibility. There is strong talk of the re-creation of the old civic organization which rendered remark- able service in wresting the city from political chaos. It is to be hoped that such a regeneration can be accom- plished and the original plan of electing commissioners be restored to our char- ter. Until this is done the city will be at the mercy of political gangs which will make good government an impossibility. On a recent trip to Allegan I was pleased to meet Burrell Tripp, whom I have known for fully fifty years, dur- ing which time he has conducted drug stores at Bangor, Cedar Springs, Car- son City and Allegan, a bank at Car- son City, a large general store and manufacturing business at Allegan, an amusement establishment at South Haven and other industries which I do not now recall. At 71 years of age he is one of the best preserved men [ know, due largely to the fact that he positively refuses to take on the ap- pearance of age. Wm. E. Schmitz, who manufactures small tables and other novelty goods at the plant of the Allegan woodcraft shops, showed me orders last Friday for 5,000 tables from Marshall Field & Co. and other large distributors, mostly located in Chicago. He says such orders mean the steady employ- ment for fifty men for sixty days, which will mean much to the mer- chants of Allegan. I hope every reader of the Trades- man heard the sermon by Dr. Preston Bradley last Sunday. It was on moth- er’s day and was largely devoted to the history of his father and mother, including a few words about himself. He was born in Linden, Mich., of poor but honest parents, whose greatest ambition was to give their son a good education. He not only received a good education, but he made good use of it, greatly to the delight of his par- ents and the satisfaction of himself. He entered kindergarten at the age of four and on graduating from the high school of Linden he was elected vale- dictorian of his class, which honor is usually handed out to the smartest person in the graduating class. On re- turning from the graduating exercises and while sitting between his parents on the little porch at home, his father asked him, “Preston, what do you want to do next?” The boy replied that he would like to go to college, whereupon the father answered: “We have made the grade thus far. I think we can pull together on a college education.” His mother died at 44 years of age, but his father still resides in Linden and listens in on all of his son’s talks and sermons which are transmitted by radio. The father was present at the dedication of the church created by the son in Chicago and served as the in- spiration of the remarkable sermon preached on that occasion, Dr Brad- ley thanks his stars that he was brought up in a poor home and that poverty prevented him from making the mistakes which so many rich men’s sons commit. His tribute to both his parents was one of the most beautiful acknowledgments I ever heard. Chi- cago has many things to be thankful for, but her premier human asset is the possession of the greatest liberal preacher in the West. It is to be hoped he may be spared many years to set the pace for other expounders of rational religion, I recenlty chided our long-time gro- cery correspondent, Paul Findlay, about his silence over the recent earth- quake in Southern California, to which he replies as follows: “Now you have a notion that I am a fairly level-headed, sober-minded, humdrum, fact-motivated sort of fel- low — not? Then please get this: There is really no use in any attempt to pass the facts of the West coast to anybody who has not visited it and sojourned therein for a time at least. If you were to visit Vesuvius, as you know I did, you would be apt to won- der why folks persist in rebuilding their homes on the slopes of that | mountain resetting their vineyards and otherwise disregarding what you and other tenderfeet must think of as plain warnings from Providence. Yet they do — and they could not think of not doing it. And do they really suffer from greater or more frequent hazards than others elsewhere — Minnesota or North Dakota, for example, or Omaha for preferred example, where tornadoes have swept every tangible thing away for miles? No, it is just different and there is less of sudden death in it at that. Our coast slips periodically, and no man can know the periods. We have lived in San Francisco now nearly twelve years. Ten years ago I felt the slightest tremble one evening — wife unconscious of it — felt as if a heavy truck were passing our door. Then about seven years ago we both felt a slight one as we sat after dinner — not heavier than the former one. In July, last, while I was in Seattle, I visited Henry Carstens, who told me about Admiral Rainier, in his eighth story apartment in a building atop a high Seattle hill, We experienced a quake which swayed the building enough to make one seasick had it continued more than 15 or 20 seconds that I happened to think to time it. No man ever knows the strength of the Creator’s arm, nor what force He will put into any blow. We must not forget that New Madrid, Missouri, near Hannibal, was wiped out by a quake in or about 1819; and that Hannibal was founded, thereafter on a farm of some 160 acres, which farm was granted, bargained, sold or otherwise transferred during the Mon- roe administration. Yet who thinks of Missouri — any part of it — subject to earthquake? Aside from all that, we think little of quakes hereabouts. The earthquake damage in 1906 in San Francisco was trifling in itself. The dis- rupting of the water system which let the fire spread did the damage. Frame houses of ordinary good construction (Continued on page 23) 10 ___ FINANCIAL Detailed Distribution of the Hodenpyl Estate The will of Anton G. Hodenpyl, filed at Mineola, L.I., disposes of an estate of more than $1,000,000, with Annie P. Hodenpyl, widow of the testator, the principal beneficiary. Mr. Hodenpy! was a banker and member of the firm of Hodenpyl, Hardy & Co., New York City investment security dealers. He died April 23 in Richmond, Va. Mrs. Hodenpy], whose home is in Lo- cust Valley, receives $200,000 outright, the Hodenpy! estate, Mineola, with an additional fifteen and one-half acres adjoining it, the personal property at the Locust Valley estate and $25,000 income annually from the residuary estate, which is placed in trust with the Bankers Trust Company of New York, the executor of the will. The remainder of the net income from the estate, under the will, is set up in trust funds, with the income to go to the following persons in the percentages noted: Annie B. Reynolds of Locust Valley, 23 per cent.; Camil- la B. Sippy, Vienna, Austria, 23 per cent.; Carl Breuer, Haiti, 23 per cent; Katherine F. Stearns, Grand Rapids, Mich., 8 per cent.; Richard G. Atkin- son, Santa Fe, Cal., 15 per cent., and Cornelius Collins, Locust Valley, 8 per cent. The trust funds are to terminate at the death of Mrs. Hodenpyl, after which the principal of the trust estate is to be divided as follows: Anie B. Reynolds, 22 per cent.; Ca- milla Sippy, 22 per cent.; Carl Breuer, 22 per cent.; Katherine Stearns, 7 per cent.; Richard G. Atkinson, 15 per cent.; Mary F. Hodenpyl of Brooklyn, 4 per cent.; Marion Hodenpy! Sutphen, of Locust Valley, 2 per cent.; the Grand Rapids Art Association, 2 per cent.; the North Shore Community Hospital of Glen Cove, 2 per cent., and the Santa Barbara (Cal.) Museum of Natural History, 2 per cent. Charles T. Bower of Brooklyn, his secretary, received $10,000 outright, as did Lieut. Col. George G. Hodenpy! of the Hague. The following bequests were made to employes: Josephine Wilcox, $10,000; Maria Rourke, $8,- 000; Maria Bignon, $6,000; Cornelius Collins, $5,000; Edward Wood, $5,000; Joseph Mamorales, $500; William Hammill, $500, and Michael Chicola, $500. The Matinecock Neighborhood As- sociation is to get $5,000 after Mrs. Hodenpyl’s death, and his collection of Staffordshide Americana, Dutch silver, and autographs is to go at that time to the Grand Rapids Art Asso- ciation of Grand Rapids, Mich. —_~+->___ Not So Much Question of Morale as Morality One of the favorite themes for jus- tifying our current unprecedented eco- nomic policy is that is was necessary in order to restore the morale of the American public. Mr, Rainey, Speaker of the House, is one of the more ardent upholders of this thesis, as was shown in his statement of a few days ago to the effect that the Roosevelt policy has saved us from Communism, If any one will take the trouble to investigate the recent record, however, he will find MICHIGAN that from a financial and economic point of view we have not been nearly as lacking in morale as we have in morality. . By this is meant simply that we have broken faith with a very large propor- tion of the principles which formerly had composed the backbone of our financial and economic system. Con- tracts between debtors and creditors have been discarded in wholesale lots, the United States Government itself heading the list in the amount. in- volved. We have gone so far in alter- ing the legal framework within which our business structure has operated for generations that today even the atti- tude of those who have a trustee or semi-trustee position seem to have lost much of their old feeling of responsi- bility. Imposing List of Broken Long-Term Contracts On the first point, the wholesale breaking of contracts, the record is well known. Every bank depositor, holder of an insurance policy, posses- sor of a savings bank deposit, owner of a Government bond or other gold- clause obligation, and even the posses- sor of currency has had his contract broken. He has been told that this was necessary for the public good and that only by making such a sacrifice in his legal rights could the economic and financial system of the United States be sustained. As to the attitude of responsible leaders the record in some respects is even more astonishing. With the last few weeks we have witnessed some of our most important bankers publicly congratulating the United States for repudiating its contract and the Speak- er of the House saying that our aban- donment of gold was “the smartest diplomatic move in our history.” The public has accepted without concern a statement of the former Controller of the Currency that defalcations of bank presidents are “very common.” We have swallowed almost without a mur- mur the charge that it is unpatriotic for an individual who believes that the financial policies being followed are unsound to try to protect himself by withdrawing his money from the bank, that we should adopt a policy which in effect is nothing less than an embezzle- ment of the wages of the American working man in other to socialize the losses of business entrepreneurs and speculators, and, finally, that we as a nation should prepare ourselves to bar- gain with the rest of the world on a cut-throat basis, The following of this course has been quite unnecessary. It is true that the country has been faced with an emergency of first-rank importance, but it has not been as serious as some through which the country has passed at earlier times. Both from the point of view of financial troubles and social unrest the last year can be more than equalled in our history. It will be possible, of course, for us to develop a new code of ethics and a new legal system to govern the rela- tionship between debtors and creditors. It must be obvious, nevertheless, that this can be done only at substantial expense. There is no occasion for such TRADESMAN an expense. We can and should return immediately to our old standards. Ralph West Robey. [ Copyrighted, 1933.] —_++.____ Widening Out and Improvement in Business Various authorized spokesmen in Washington last week advised that in- flationary powers would not be out- standing as long as commodity prices were moving upward, The farm bill, containing inflation- ary amendment but minus the cost of production feature, was signed by the President. The industrial control bill. is now being given the final check over. This bill includes the large bond issue for public works, Provision for repayment will probably be through a sales tax .It also provides for volun- tary agreements in industry subject to Federal vigilance. These agreements may pertain to production, consump- tion, prices, wages, hours of labor, competition, etc. The railroad bill is still before the Senate committee. The Senate passed the gasoline-electricity tax bill. It pro- vided for the extension of the gasoline tax for another year. From available figures, there seems to be a widening out and improvement in business. A rising bond market has led many writers to believe that the actual turn has occurred. However, investors should realize that much of this improvement is due to the build- ing up of inventories as well as results of fear of inflation, Higher prices are the means to larg- er volume of business activities and investors must remember that the Government definitely intends to make jobs and raise commodity prices. J. H. Petter. —_——- ee eee et a —_——__> +--+. What a Utility May Earn Public utility shareholders through- out the country will be interested in the decision of the Supreme Court in the case of the Los Angeles Gas and Electric Company that a rate which will yield a return of 7 per cent. is not confiscatory. The court held that a utility is entitled to such rates as will permit it to earn a return on its prop- erty “equal to that generally made at the same time and in the same genera! part of the country on investments in other business undertakings which are attended by corresponding uncertain- ties and risks.” Two Justices dissented on the ground that the decision was contrary to previous decisions of the court and that its conclusions had been reached by arbitrary methods previ- ously condemned. But the rule laid down in the decision will stand so far as it affects utilities in Southern Cali- fornia, The court might regard a7 per cent. return as confiscatory in another part of the country, as it decides each case on its merits. ae We will need no fund to keep the dollar up. May 17, 1933 One man gets nothing but discord out of a piano; another gets harmony. No one claims the piano is at fault, Life is about the same. The discord is there, and the harmony is there. Study to play it correctly, and it will give forth the beauty; play it falsely, and it will give forth the ugliness. Life is not at fault. Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 BUYING AN INTEREST SILVER FOAM Brewing Company Means an Interest in a Going Concern. Honestly Capitalized. OFFERING PRICE $1.00 Per Share. Send for Circular SILVER FOAM BREWING CO. 504 Grand Rapids Trust Bldg. GRAND RAPIDS, MICH. Phone 8-0317 ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offices COMPLETE INVESTMENT SERVICE Write or Call Us With Reference to Any Securities ROGER VERSEPUT & COMPANY INVESTMENT BANKERS — BROKERS 813-816 Michigan Trust Bldg. Phone 8-1217 r semmemEmNNOTE EN ai 8 OSH ROT | inten sas ROIS 7 rceagpeann pane spe nara NNER AMA DENER EI IMEI May 17, 1933 MICHIGAN TRADESMAN 11 Proceedings of the Grand Rapids Bankruptcy Court In the Matter of Frank A. Nash, Bank- rupt No. 1167. The first meeting of cred- itors has been called for May 17, 1933, at 2 P. M. Eastern time. April 28, 19388. We have today received the schedules, Reference, and adjudica- tion in the Matter of Abraham P. Schef- man, Bankrupt No. 5197. The bankrupt is a resident of G, R., Michigan, whose occupation was wholesaling produce. The schedules show assets of $8,438.45 of which $1,750.0¢ igs claimed exempt, and liabilities $79,834.73. Creditors scheduled are as follows: Collector of Internal Revenue, U.S._$60.10 G. R. Nat. Bank, G. R. (secured)_32,475.26 Fulton Baz & Cotton Mills, PATA 2,075.00 Chase Bag Co., Goshen, Ind._____ 1,703.34 D. C. Price Publishing Co., Chicago 262 25.00 G. R. Assn. of Commerce, G. R.-_- 75.00 Barrick Publshing Co., Kan. City 32.40 G. R. Community Chest, G. R.__ 25.00 Carl N. Mapes G. Hic... 2 72.06 Farmer’s Rapid Transit, Chicago 32.25 tetail Grocery & Meat Dealers Assn: Ge Re 12.00 Bixby Office Supply Co., G. R.__ -50 G. R. Assn. of Credit Men, GR. 59.41 Vanden Bosch & McVoy, G. R.-- 22.25 Wi Hs Kessler Co:, G. Ro oe 6.45 Leo Culver, Martin, Mich.______ 32.08 G R. Paper Co. G. Ro 43.64 Black Eagle Oi) Co., G Re | 184.68 Burrough’s Adding Machine Co., MOCO 28 Midway Transit Co., Benton _ Harbor SS ee 26.44 SS 728.38 Decoy & Co. St. Douis.. 67.50 y ruit Dispatch Co., G. R.__.____ 220.10 Calif. Fruit Growers Exchange, CG Rees 684.14 Pere Marquette Ry. Modern Storage House, Wholesale, G. R._______ Lo Consumers Power Co., @ RR... 58.63 Cities Service Oil Co., G. 12000 Se 32.83 Lash’s Products Co., ‘e Ro 870.50 Mich. Bell Telephone Co: G.-R.__. © 326-74 Postal Telegraph Cable Co., : GR: ae Petter Auto ©o.. Go Bio 1.50 Pere Marquette. Ry. oo Detroit... 5,033.54 Ryskamip Bros. G. Rio -50 Randolph Sen oy Go. G@ FH. 0434 VanDyk & Reeves, Brooklyn_____ 8.66 Jehn Westinge, G. Rio 11.32 Western Union G@ Ro 9.73 Bennett Wuel Co., G. Ri 16.30 G. HK. Gas Taieht Co. GC. Ri 12.02 Masonic Country Club, G. R.____ 12.50 United Jewish Welfare, G. R.___ 55.00 Herpolsheimer Company, G. R.__ 71.18 Dr. Schermerhorn, G. R._:_______ 5.00 Seigels’ Ready-to-Wear. G. R.__ 15.74 Dr. A. A: Hook, G) Ryo 34.00 Congregation Emanuel, G. R.____ 6.00 Dr. Hess; G. Roc 126.90 Dr. Hyland G. Ro. 1 000.00 In the matter of Ernest Thomas Bald- win, Bankrupt No. 5190. The first meet- ing of creditors has been called for May 19, 1933. for. 10 A, Mf. In the Matter of Fred DeHaven, Bank- rupt No. 5199. The fifirst meeting of creditors has been called for May 18, £933, at 2 PP: M. In the Matter of William A. DeVette. Bankrupt No. 5188. The first meeting of ao has been called for May 18, 933, at. 11 A. M. iy the Matter of Abe Schefman & Co., Bankrupt No. 5195. The first meeting of creditors has been called for May 18, 1933, at 10 A. M. In the Matter of Abraham Morrison Bankrupt No. 5193. The first meeting of creditors has been called for May 17 1933, at 2 P. M. In the Matter of Black’s Family Shoe Store, Bankrupt No. 5179. The sale of assets has been called for May 16, 1933, at 10 A. M. at the premises formerly occupied by the Bankrupt at No. 15 Bur- ton St., S. W., Grand Rapids, Michigan. The stock consists of men, women’s and children’ footwear, foot remedies, cob- ler’s stock and machinery and equipment, together with fixtures, all appraised at $1,196.71. All interested in such sale should be present at the date and time above stated. May 1, 1933. We have today received the Schedules Reference, and adjudica- tion in the Matter of Bertrand F. Cor- coran, individually and formerly doing business as Green Mill Ballroom, also as Mary Gardens Ballroom, and also as Ra- mona Park Refreshment Company, Bank- rupt, No. 5200. The bankrupt is a resi- dent of Grand Rapids, Michigan, whose occupation is a milk inspector. The sched- ules show assets of $305.00, of which $200.00 is claimed exempt, and liabilities $14,169.96, Creditors scheduled are as fol- lows: Collector of Internal Revenue, Dre tpore: 2 oes os $ 40.00 Kent Ioan Co... G. Ryu 112.50 Dr. Edwin C. Beebe, G. R.______ 22.00 Berghoff Products Co. G. R.____ 48.00 Bosch Jewelry. G. Re 2.00 Deo Wiltuamn 3. Cary. Gy Roos 28.00 Chas. A. Coye -Co.; GR. 42.98 Consumers Power Co., G. R.____ 326.00 Fielen Corcoran, G Rio 500.00 William G. Dollaway, Ada________ 75.00 Milton Daniels, G. R.-_--___ ee 20.00 Dyke's Grocery, G, Ro. 2-2 78.00 Mrank Perro. G. Roo 18.00 Ferris Coffee & Nut Co., G. R.__-_ 1,300.00 Hranklim Hel Co... G. Ri... 6.50 William, Goldner, G. Ro.) -. 2. 89.00 G. R. Savings Bank G. R._.2._- 15.00 Great Lakes Coca Cola Co., G. R. 494.30 Mrs. Susan Haines. G. Roc 2. 162.50 Haddons, ¢/o Weiss Bros., G. R. 8.50 Hazeltine & Perkins, G. KR: -.__- 91.85 Hyde Buel Co... Go Rios nC. 05 Dr. William A. Hyland, G. R.___- 175.00 Millard J.. Irving, G. Ros 162.50 John Kelly & Kelly Ice Cream Con Gy Rie 5,271.00 Lash Products Co., Chicago _____ 708.97 Liquid Carbonic Co., Chicago__Unknown John McElwee, Hast G. R.-_--____ 200.00 Bred Mannin= G. BR... 9... 113.50 Anthony Maris, G, Ric 22 2 1,736.00 Miller Sanitarium, G. R.--____---- 89.50 Cc. W. Mills Paper Co., G. R..___ 20.00 William J. Muldoon, G. R._._ 50.00 Music Corporation of America, Chieseo) 850.00 Ohio Nat. Life Ins. Co., Cneinnati 350.00 William Pullen, Lowell. 105.00 St. Marys Hospital, G. R...2.._. 325.00 aura J. Smith, G. Ro 2 105.00 Joseph J. Troske, Ce 48.00 Mrea & Tummer G. Rio 4.00 Dr. Norman S. Vann, G. R.- 29.00, JObn Vos: Ga Hoo 2 105.00 Dr John M. Whaten, &. RR... 125.00 ee & Cady. Gi Roo 2 17.91 Dr. Kk. J. Hutehinson, G@ RR... - LT .55 Witters Motor €o., G. RR. | 13.40 i. I. Creamery Co... G. Reo 21.75 Carpenter Paper Co., G. BR... 29.00 Je2B. Orth. G Roo ee Unknown In the Matter of Yeter Shoes, Inc., a Michigan corporation, Bankrupt No. 5180, first meeting of creditors was held April 28, 1933. Bankrupt present by Orlo L. Yeiter and Robert J. Wilson, officers of ocrporation and represented by Warner, Norcross & Judd, Attys. Creditors pres- ent and represented by Irving H. Smith, Hilding & Baker, Seth R. Bidwell and Carroll, Kirwin & Hollway, Attys. Orlo L. Yeiter sworn and examined before re- porter. Custodian’s report approved. Claims proved and allowed, Fred G. Tim- mer, Grand Rapids, Michigan, trustee; bond $1,000. Sales of merchandise and fixtures prior to first meeting approved. Meeting adjourned without date. In the Matter of Lyn T. Holben and Mrs. Clarence O. Holben, doing business as Holben’s Family Shoe Store, Bankrupt No. 5037, final meeting wa's held under date of April 24, 1933. Sigmund Zamier- owski attorney, was present for certain creditors. Fred G. Timmer, trustee, was present. Trustee’s final report and ac- count was approved and allowed, Order was made for payment: of expenses of administration and preferred Claims as far as funds on hand will permit. No div- idend to general creditors. No objec- tion to discharge, Files will be returned to U. S: District Court. In the Matter of Frank C. Priebe, Bank- rupt No. 4996, final meeting of creditors was held under date of April 24, 1933. M. N. Kennedy, trustee, wa's present. Trus- tee’s final report and account was ap- proved and allowed. Certain attorneys’ bills allowed. Order was made for the payment of expenses of administration and for the declaration of a first and final dividend to creditors of 10.5%. No objec- tion to discharge. Final meeting adjourn- ed without date. In the Matter of Bert M. Heth, doing business under assumed name of Heth Bros., Bankrupt No. 5192. The sale of assets has been called for May 19, 1933, at 2 P. M. at the premises formerly oc- cupied by the Bankrupt, at 1163 Madi- son Ave., S. E.. Grand Rapids, Michigan. The assets for sale consists of general hardware stock, store fixtures, and shop eauipment, all appraised at $6,131.38. All interested in said sale should be present at the date and time, above stated. May 4, 1933. We have today received the schedules, Reference, and adjudica- tion in the Matter of Orra A. Hale. Bank- rupt, No. 5201. The bankrupt is a resi- dent of Muskegon Heights, Michigan, whose occupation is a carpenter and buildng contractor. The schedules show assets of $505.00, all of which is claimed exempt, and liabilities of $8,382.05. Cred- itors scheduled are as follows: Lawrence Workman, Muskegon_$ 200.00 Mich. Home Tele, Co., Muskegon 14.00 Frank Vogelsong, Muskegon_____ 200.00 Alamo Furnace Co., Muskegon__ 600.00 Dr. LaCore, Muskegon Hts.______ De Wilson. Muskepon. Milo Page, Twin Lakes... 46.00 James Stoner Woodville, Mich.__ 75.00 Oscar M. Olsen Coal Co., Mirskeronm Hite: 2. 2e Se 14.00 Lindland Coal Go., Muskegon____ 48.00 City Water Dept., Muskegon____ — 20.00 Ralph Gundy, Muskegon_________ 4.00 Knight and Bostwick Nursery, UNG Wark: IN. poe 40.00 A. G. Timmer, Muskegon_ eee 190.00 Mich. Tile & Mosaic Co., Misteeon 50.00 John Musk, Muskegon____________ 25.00 Patterson Groceres, Muskegon___ 4.00 Chaddock, Winter, Mulder & miverts. Muskepon 3.00 Turner, Engle & Cochran Wiiskeron 3.5 ee 10.00 Boyd Auto Sales, Muskegon______ 30.00 Mecher Bros. Garage, Muskegon 50.00 Goodyear Tire, Muskegon________ 10.00 Cardinal Dixie Co., Muskegon Hts 10.00 Johnson-Smith Co., George Bigelow, Muskegon____-- 9.00 General Hardw’e, Muskegon Hts. 48.00 Lee Hardware, Muskegon Hts.-_- 50.00 Towner Hardware, Muskegon___ 120.00 Karel Hardiware, Muskegon__-_-_- 220.00 Economy H’dw’e, Muskegon Hts. 3.00 Hoselers Budget Shop, Muskegon 35.00 John Seven Co., Muskegon_____-_ 30.00 Muskegon Bldg. Materials Co., : WESC Oy 700.00 Fredricks Lumber Co.. Muske gon 4,000.00 Orrie Doctor, Muskegon ________ 32.00 Super Maid Corp., Chicago______ 338.00 Inter Nation Accountants Assoc., @iileare. ee 145.00 Grace Cole Bradley, Spring Lake 600.00 Merrill Olt, Muskegon Hts.______ 16.90 Muskegon Heights Dairy, Muskeson ERs. 0 2 29.00 Mrs. Post’s Groceries, Muskegon EEG 20.00 Martin Meyers, Muskegon Hts._- 50.00 Markle Cement Co., Muskegon__ 65.00 Lewis Sikkenga, Muskegon______ 10.00 W. J. Carl. Muskegon Hts...___- 15.00 Motor Service Garage, Muskegon ERO ee 5.00 Edwards Lumber Co., Muskegon 2 50 ee 28.00 Dr. Thornton Muskegon... 35.00 Bernard Richards, Muskegon____ 61.05 National Board of Trade, N. Y. By E. oritz, Muskeson. 2 | 5.00 John Langler, Ludington________ 16.00 Empire Mut’l Fire Ins. Co., Flint 24.00 Murray Trystad, N. Muskegon__ 80.00 Hubert Carsell, Muskegon_____ LP O0 Thomas Roach, Muskegon________ 125.90 May 4, 1933. On ths day hearing upon notice of debtors’ proposed terms of ex- tension in the Matter of Ralph L. Bur- rell and Frank J. Goodenow, co-partners -as Burrell & Goodenow, in Composition and Extension, No. 5171 was held. Ralph L. Burrell, one of debtors, was present and represented by George C. Brown, Attys, Certain creditors present and rep- resented by Leo C. Lillie, Atty. Claims considered and allowed. Ralph L. Bur- rell sworn and examined before reporter. All claims proved and allowed consent to extension; certificate to that effect to be made and files returned to U. S. District Gourt. Fred G. Timmer of Grand Rapids, Michigan, appointed custodian and bond fixed at $100. Hearing adjourned without date. May 9, 19338. We have today received the Schedules, Reference and Adjudica- tion of Carl J. Erickson, Bankrupt No. 5202. Who resides at Sparta, Michigan, whose occupation is that of a laborer. The schedules show assets of $353.00, of which $353.00 is claimed exempt, and lia- bilities of $1,064.82. The list of creditors are as follows: Mred: Temple, G FR. . S) «40.00 Dr. Prank Bull, Sparta... 60.00 Claude Gillctte, Sparta... 245.00 Hred IK. Clark, Sparta... 21.97 bE. Johnson Sparta... 35.00 t Sparta = 15.00 A. W. and B. H. Putman, Sparta 40.00 Sparta Lumber €Co., Sparta ____ 331.00 William Rogers & Co., Sparta__ 40.00 Peoples State Bank, Sparta_____ 109.00 Dr. Vernon Moore, G RR... 45.00 Henry Beuane. Sparta... 11.00 Charles Carlson. Sparta. 5.00 Al BIORM Sparta 9 9.45 Wurgbure SG. Se 22.50 Samuel Himelistein, G. R.- 35.00 May 10, 1033. We have today received the Schedule, Reference and Adjudica- tion of Glen Fox, Bankrupt No. 5204. Who resides at 409 W. Dutton St., Kalamazoo, Michigan, whose occupation is that of a bus driver. The schedules show labil- ities of $491.50, and no assets. The list of creditors are as follows: Dosenberg Clothing Co., Kalamazoo_$ 4.00 Kilians Clothing Co., Kalamazoo 40.00 Mr. G. B. Kent, Kalamazoo______ 19.00 Mr. Albion Ttus, Kalamazoo____ 20.00 Mr. G. R. Beebe, Kalamazoo. _ 6.00 Henry Hein & Son, Kalamazoo__ 25.00 Lakey Paint Store, Kalamazoo__ 10.50 Mr. George Lamprose, Kalamazoo 5.00 Dr. Jas. W. Barnabee, Kalamazoo 25.00 Roscoe Goembel, Kalamazoo______ 25.00 Kalamazoo Loan Co., Kalamazoo 300.00 May 10. 1933. We have today received the Schedules. Reference and Adjudica- tion of Herman A. Maurer, Bankrupt No. 5205. Who resides at the Village of Nash- ville, Michigan, whose occupation is that of a dry goods merchant. The sched- ules show assets of $5,816.00 of which $375.00 is claimed exempt, and liabilities of $12,999.95. The list of creditors are as follows: Willage of Nashville... =. = § = 45.08 Peter Maurer estate, Barry County, WVARGH 1,400.00 Edson Moore & Co., Detroit_____ 852.00 The McCall Co., New York... __ 5.3 Hason Moore €o.. Detroit... 852.00 @ J. Barley & Co. G Ko 41.40 Berne Overall & Shirt Co., Berne, Wg 9.00 The Krolik Corp.. Detroit... 175.64 Kluga Novelty Co., Cleveland___. , 2.00 Jackson Glove CGo., ‘Jackson peso 5.00 Marshall Field & Co., Chicago____ 26.60 Lockway Stouch Paper €0:, Benton Farber 200 9.3 William J. Liebhauser, Nashville 171.51 Z. B. Cushing, Charlotte__._____ 505.00 Nashvile State Bank. Nashville_ 1,780.00 Nashville State Bank. Nashville 2,300.00 Peter Maurer Estate, Nashville__ 1,260.00 May 10, 19338. Wie have today received the Schedules, Reference and Adjudica- tion of Kenneth Oberlin, Bankrupt No. 5203. Who resides at R. F. BD. No. 5 Mona Lake, Muskegon, Michigan, whose occupation is that of a factory worker. The schedules show assets of $250.00 cf which all is claimed exempt, and liabil ities of $908.33. The list of creditors are as follows: Acccommodation Loan Co., Ionia_$ 217.00 Michigan Produce Co., Carson City 37.37 BE. EB. Hudson. Belding 2. -_ 78.73 Dr. A. E. Holland, Belding ___._ 101.00 Smyrna Milling Co., Smyrna_____ 8.33 H Ruler, Belding --_ 7.00 Banner News Publishing Co., Belding —__.- oe 6.25 Mills Paper Co. on bo aa. ta E. R. Thomas, Be ane ae 6.00 Sunnyvale Dairy €o., Belding____ 17.00 Voight Milling Co., G. He 8.59 Joe Murnphy. Belding. 6.65 Wortman’s Dept. Store, Belding 7.00 Ledger Coal Co.. Belding... 14.00 Cc. A. Wheeler. Belding =... 9.54 A. BPriedman. Belding ..___.__ 8.00 Belding Gas Works, Belding___-_ 47.47 Belding Hardware Co., Belding__ 6.03 Claude Eggleson, Belding_______-_ 35.00 Walter Goetsch, Greenville______ 75.00 Byrie Carric. Belding. 30.00 Belding Lumber Co. Belding____ 34.65 Willard Johnson, Greenville______ 37.00 Ford Motor Sales. Belding_______ 67.00 Spiegel May Stern Co., Chicago- 17.27 May 9, 1933. On this day final meeting of creditors in the Matter of Jacob E. Arney, Bankrupt No. 5021, was held. Trustee present; no creditors present or represented. ‘Trustee’s final report and account approved and allowed. Bill of attorney for bankrupt considered and bal- ance fees disallowed, cash expense to be paid, Petition of bankrupt for allowance of expenses disallowed, Balance accounts receivable sold at auction. Made order for payment administration expenses, preferred taxes and first and final divi- dend 1.2%. No objection to bankrupt’s discharge. Meeting adjourned without date. Files will be returned to U. S. District Court. May 12, 1933. We have today received the Schedules, Reference and Adjudica- tion of Williams Concrete Equipment Co., A Corp., bankrupt No. 5206. Who resides at Grand Rapids, Michigan. The Sched- ules show assets of $21 317.32, and liabil- ities of $42,980.00. The list of creditors are as follows: Bred Pilkiis =. 3852 Coit Road, G. R._ oS foe Goodspeed Investment Co. G. R._25,000.00 Consumers Power Co., G. ae = 3.05 Postal Telegraph-Cable Co., é Fe 3.59 Western Union Telegraph Co., Ce 1.42 Cadillac Malleable Iron. €o., Cad. 42.19 Full & Tere €ilenso = 35.00 Travis, Merrick, Johnson & MecCobb, G. Re 1,514.50 Goodspeed Investment Co.. G. R._ 6,246.37 Jd. W. Goodspeed. G. H...... 4.22.12 W. S Goodapecd @ HR. 2,012.50 ©. Er Wilhams ¢ Ko . 3,145.25 Cr Wilians GC H-. 150. 00 May 9, 1933. In the Matter of George McCullom, Bankrupt No. 5050, final meet- ing of creditors was held. Trustee pres- ent; bidders present. Trustee’s final re- port and account approved and allowed. Bill of attorneys for bankrupt approved and allowed, Various shares of stock and balance accounts receivable sold to Galen Rankenberg, Muskegon, Michigan. Made order for payment of administration ex- penses and balance funds in part payment of preferred tax clam; no dividend for general creditors. No objection to bank- rupt’s discharge. Meeting adjourned with- out date. In the Matter of Herman A. Maurer, Bankrupt No. 5205. The first meeting of creditors has been called for June 1st 193: 35 ul at 2 P: M. In the Matter of Bertrand F. Corcoran, Bankrupt No. 5200. The first meeting of creditors has been called for June 1st, i9as.. at 1) A. M. In the Matter of Abraham P. Schef- man, Bankrupt No. 5197. The first meet- ing of creditors has been called for June Fst. 1933. at: t) A. 1. In the Matter of Frank Schefman, sankrupt No. 5196. The first meeting of creditors has been called for June Ist, Head, at ti A. MM. In the Matter of Harold Smitter, Bank- rupt No. 5189. The first meeting of cred- itors has been called for June Ist. 1933, at 10 A. M. In the Matter of Claude H. Towne, Bankrupt Nio. 5031. The first meeting of creditors has been called for June Ist 1933. at 10 A. M. In the Matter of Williams _ Concrete EKauipment Co., Bankrupt No. 5206. The first meeting of creditors has ‘ee called for June 2nd, 1933. at 10 A. M. In the Matter of Orra A. Hale, Bank- rupt No. 5201. The first meeting of cred- itors has Teen called for June 2nd, 1933 at 2 P. M. : ——_>-~__ Way To Make Creamy Root Beer Creamy root beer can be made by adding one-and-a-half to two ounces of cream to the root beer syrup and then preparing it in the same way as any other beverage containing cream. 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, First Vice-President — Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. Secretary Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce. Bay City; Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. Lansing. Theodore J. — Herman Hanson, Grand One Old Timer Comes Back in Good Shape Sometimes it seems as if I were getting old. When, for instance, men I knew as prosperous merchants fif- teen or more years ago turn up in new: businesses after having gone through plenty or having sold out for good money have found money harder to keep than to make — as many of us have done lately — and have begun over again. Here comes one whose methods I examined and found good in 1916, from whom [I had not heard for years. He writes experiences from 1924 when he sold out to advantage. Being a natural salesman, he held various jobs in several lines, making up to $550 per month and expenses. Then the slump hit him and here is where his story becomes interesting. “IT pounded the pavements for two months, offering my service for any- where from $50 per month up, until I discovered that it was not because I was not wanted — several wanted me badly — but because nobody had an opening without letting another man out. As [I have never yet taken an- other man’s job, I realized that I had to find another way.” Because he had not spent his earn- ings and had not lost all of them, he was able to think of re-entering busi- ness, so “I sat on a park bench all one afternoon, reviewing my various expe- riences, cutting out lines in which there was no chance, and finally narrowed down to my ability to run a retail store.” “As I am thoroughly acquainted with all Southern California,’ he con- tinues, “I checked off all the towns therein which held promise for a gen- eral merchandise business. I ran sev- eral of those down, but prospects did not quite suit. So I had a session with my old Haas-Baruch friend. He ad- vised against the big city, and to try for some small town with diversified production and industry, so after fur- ther drastic investigation, I found this Oregon town, where I bought a store and am back in business on my old plan.” His later reports indicate that he has . found himself as well in his new ven- ture as he did in his old one, consid- ering changed business conditions in the interval; but interest centers around a later communication. This was when I wrote him about a per- sonal matter and added: “What are you doing for money in your country? Chain grocers extending credit here- abouts as well as all others.” He an- swers thus: “IT did just the opposite. I went on a strictly cash basis and, strange as it may seem, I am doing as much busi- ness as before. I had been extending credit, hoping for the turn that would MICHIGAN enable my customers to pay up and expecting thereby to build a little good will. But as I saw things slipping lower and lower since the first of the year, I did not hesitate one minute when the bank holiday came.” “T politely informed my customers that the circumstances compelled me to go strictly cash and they took it in the proper spirit. I at once reduced prices, and although it was only nat- ural that business should fall off dur- ing the holiday, yet my cash sales were greater by 50 per cent. than be- fore and my total sales off only about 25 per cent. So I feel that as soon as banks open again we shall see a de- cided business improvement because folks have bought only absolute neces- sities and will be forced to replenish other items at once. “The bank holiday gave me a splen- did opportunity to make the change without hurting anybody’s feelings. I was getting too much on my books, felt I had to make the change soon, and here was the opportune moment. With winter over we look for seasonal pickup and I intend to stay on the cash basis, work hard to collect all! possible on my accounts during the summer so we can face next winter without fear. I say this because I am from Missouri and can not say I have blind confidence that our higher pow- ers will be able to effect such increased stability as many expect and — rather foolishly — I think, hope. “But what are we doing for money? I am doing just nothing. With others extending credit, I am getting cash. You’d be surprised how many ten and twenty dollar bills we are getting, all ironed out from lying between book leaves, etc. Naturally, if this condition had lasted long, even the reserve sup- ply of cash must have played out; but it certainly surprised me to see so much come out of the ‘Old Sock’.” “I have not accepted any checks. Both my competitors have, they hav- ing blind faith. Looking simply from a business standpoint, I did not see how I could take checks when nobody knew what their final status would be. I don’t think I was wrong. I may have lost a few sales, but preferred to do that rather than hold a lot of checks not usable or on which I might only get 5 per cent. Now that the situation has cleared, we know those checks will be good if drawn on sound banks which will re-open, but even now there is a big if. “All this has been tough on the businessman, but I believe that the small man, able to cut his expenses, his affairs under his own immediate eye, hence able to hang on with things at virtual bottom, has the best chance ‘and is in best position he has occupied for years.” I have copied most of that letter, not because I favor the going om a cash basis against remaining on credit. That must always be up to tthe merchant himself. What is valuable here is the picture of a merchant able to analyze conditions for himself and, regardless of what others did, making his own decision, There is a picture of clear- headed thinking and solid nerve to act on his own individual conclusions. This man does not aspire to be an unsung hero on the lines of him who TRADESMAN weakly carries irresponsible customers with no limit save the extent of his own bank account and stock in trade. There is, in fact, little of the heroic in the story. But there is evidence that this merchant thinks — as, in-fact, he says he does — of his family and their welfare. Rightly, properly, soundly he feels that his first obligation is to his own, and that he is the bet- ter citizen because he takes care of his own as a primary obligation. And then look at the plain business results. His customers accept his de- cision in the proper spirit. They dig down into their mattresses, delve into their teapots, refer to their libraries, gathering up the reserves of hard cash they have laid by for just such emer- gencies, and they pass their money over this counter instead of running to trusting competitors. What does he gain? First, he gets his money no discount on that. Second, he retains the good will of those who prefer to pay cash rather than obligate themselves in an emer- gency to a stranger. He really cashes in on that peculiar trait of human na- ture that breeds good will among those we hold strictly to business rules; and he gains increased respect among those — and they are many — who like a man with back bone. The basis of all this benefit is the ability to make his own decision. This is a preferred example of the force May 17, 1933 of character. That wins regardless of the plan, the circumstances or the en- vironment. Paul Findlay. > > 2 Urges Food Men Study Farm Bill Food industry executives were urged last week to study the provisions of the farm bill, because of the opportun- ity it affords to correct unsound con- ditions within the trade, by Victor H. Pelz, editor of Food Field Reporter, speaking before the weekly luncheon of the Sales Executive Club of New York at the Hotel Roosevelt. Enumer- ating the wide powers conferred by the act on the Secretary of Agriculture, Mr. Pelz said it was conceivable that attempts would be made to eliminate such practices’ as advertising allow- ances, free deals, special rebates and other policies, which might be con strued as unfair. —_>- -_--—_ Be friends with everybody. When you have friends you will know there is somebody who will stand by you. You know the old saying, that if you have a single enemy you will find him everywhere. It doesn’t pay to make enemies. Lead the life that will make you kindly and friendly to every one r* out you, and you will be surprised vuat a happy life you will live— Charles M. Schwab. Are the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits PROFIT ON COST TO YOU Fresh Compressed RED STAR YEAST Price: 20 cents per doz., delivered Selling at 2 cakes 5 cents..... Place Your Order at Once RED STAR YEAST and PRODUCTS COMPANY Milwaukee, Wisconsin Strictly Independent — Since 1882 Grown from Grain May 17, 1933 MEAT DEALER How to Increase Smoked Ham Sales The purpose of this article is to sug- gest means by which the retailer can increase his sales of smoked hams. Ham is a competitive product, and is sold at very near the wholesale price by certain stores; but individual deal- ers can get their share of the ham trade, and sell the product at a price which gives them a fair profit, if they made a real attempt to merchandise it and to give the housewives who pur- chase it an extra measure of service. Probably the most efficient means of increasing sales of smoked hams _ is through attractive, well-designed dis- plays. Hams can be shown in the win- dows of the retail store, or dummy hams can be obtained from the packer for display purposes. The displays in the window should include signs bear- ing the price, and signs suggesting the use of ham as a main dish. Suggestions of other foods which go well with hams can well be included in the window display, which should be changed fre- quently so that it will be attractive. A good display is an extremely effec- tive way of increasing sales; a poor display may be equally effective in keeping people from buying the prod- uct displayed. Inside the store the same principles of display hrould be followed. Signs should be shown about the store, and hams should be displayed freely. The retailer usually has a good supply of hams on hand. If they are placed around the store where customers can see them, and if price signs and sug- gestions are with them, they can act efficiently as silent salesmen for the product. Real hams should be used for display purposes, if the hams are where women can handle them. If a woman picks up a ham and finds that it is a dummy, it is possible that the phycho- logical effect may be so great that she will not buy the product. It will help to cut some of the hams into halves, as the meat in the middle of the ham especially is appetite provoking. Telling the housewife how good a ham tastes, and how well the meat goes with other foods is likely to make her want to serve a ham. The retailer can carry this further by having mim- eographed or printed menus featuring smoked hams that can be distributed about the store where housewives can pick them up, and that can be enclosed with orders of meat that are sold. We believe that entire menus should be given rather than just recipes for the preparation of the ham. The rules of baking or boiling a ham are so smiple that both the recipe for preparing the meat and a menu showing an attrac- tive way to serve it can be used by the dealer on his mimeographed sheets. We believe it is especially worth while in this period of low prices to feature the cost of a ham dinner on the mimeographed sheets. If possible, the cost of every item should be in- cluded; because with prices at pres- ent low levels, the total is so small that the housewife is impressed. Probably the objection which has to be met most frequently in ham sales is the size of the item. A whole ham is a sizable piece of meat, and is consid- MICHIGAN erably more than the average family will consume at one meal. Clerks should be able to overcome this argu- ment by emphasizing the many ways in which ham can be served. The first serving — when the ham is baked and served at a big dinner — is only one way in which ham can be enjoyed. The meat which remains afterwards can be served in ways that make it as atractive as in the original serving. Smoked ham keeps well, and the meat can be used at intervals so that no one has a chance to get tired of eating the same kind of meat. Another way in which the clerk can maintain his sales of ham is by selling a half ham to the customer if she feels that she does not want a whole ham. We believe that hams should be cut as they are sold, whenever possible. The housewife who has purchased so- called half hams, which actually were ham butts or ham shanks from which the center slices had been removed, needs to be convinced that the average retail! meat store really is selling her a half ham when it advertises half hams. If a woman orders a half ham, and sees the ham cut in two before her eyes, her confidence may be re- stored. Another suggestion is that when the ham is cut, the first half should be wrapped in paper other than the ham wrapper. When the remain- ing half is sold it might be wrapped in the original wrapper. The house- wife can see by her sales check and by the net weight of the ham which is stamped on the wrapper that she is getting a half ham and not just the butt end or the shank end. Dealers who wish to may find it of value to make arrangements with a baker or with the proprietor of a res- taurant or delicatessen to bake ham for customers. Ready baked hams ap- parently have been increasing in popu- larity recently. Competition in the sale of baked hams probably is not quite as keen as competition in the sale of - uncooked smoked hams. Smoked ham prices at wholesale are unusually low. However, demand has been fairly good, and stocks of smoked hams are lighter than a year ago and lighter than the five-year average. Retailers who will exert themselves to move hams into consumption should get a good profit as a result of their efforts. oo What Cooking Does To Food Green and yellow and orange in vegetables are more than just colors. They usually indicate the presence of certain vitamins. When vegetables are cut up and cooked in water some of the minerals dissolve. Chemical changes due to cooking also affect fla- vor, color, and texture. The science of cooking vegetables. says the United States Bureau of Home Economics, seeks to conserve all possible food values and at the same time give “appetite appeal” Baking in a moderate oven comes first as a means of conserving food value in cooking vegetables. Potatoes, squash, cucumbers, ‘tomatoes, and onions, for example, contain enough water to form steam and keep them moist, and the skin holds in the steam. In casserole cooking the earthenware ‘baker, or heavy glass container, with a TRADESMAN close-fitting lid, takes the place of the vegetable skin by holding in the steam and juices. We can steam, boil, or pan vege- tables that can not be baked. Steaming conserves food value, but spoils the attractive green color of some vege- tables. It is very satisfactory for car- rots, squash, sweet potatoes, parsnips, and wax beans. Boiling requires less fuel than bak- ing; but greater precautions are neces- sary to prevent loss of food value. Use a small quantity of water. Have it boiling when you put in the vege- table. Cook just long enough to make the vegetable tender — not soft, or mushy. Green vegetables lose their green- ness very easily. So for spinach, brus- sels sprouts, green cabbage, green snap beans, peas, turnip tops and kale, leave the lid off the kettle. This al- lows volatile acids to escape and pre- serves the green color. Do not use soda to intensify green- ness. It destroys some of the vitamins. Panning is an excellent and _ eco- nomical top-of-the-stove method. Cut the vegetable into small pieces and cook with a little fat in a flat, covered pan. The water that cooks out evap- orates, so there is no extra liquid, and the cooking time is short. a Added Adding Storekeepers, office managers and sales managers are the beneficiaries of two recently developed pieces of equipment. For the storekeeper, there is an add- ing machine which during the day can be used on the sales counter both for counting the number of sales transac- tions and totalling their amounts, and at the end of the day can be transferred to regular adding machine work, for totalling expenses, inventories, and other routine figures. For the office manager and the sales manager, a small size photo copying machine was introduced some months ago which will quickly and econom- ically make on standard size cards (3x5, 4x6, etc.) up to 15 copies of any office record. 13 The sales manager, for instance, can use photography (with all the “grief” of proofreading that it saves) for making copies of master sales rec- ords in the central office to send out to branch managers or One public utility company has been able to save filing space by photographing central office records on to smaller cards, when the records are to be sent to branch offices. Among other inter- ested users are banks which consoli- date with other banks, and use the ma- chine for making a united index of signature cards. Oh yes, and by the way, there is also a cash register now on the mar- ket which “was built for the specific ptirpose of handling sales of beer and now salesmen. other items usually sold in conjunction therewith.” —_—_e<-<.___ Louis Arkin, trading as Ideal Job- bers, Chicago, vendor of auction goods, clothing, and receivers’ stocks, agrees to discontinue profits that would accrue to the purchaser of a bankrupt rummage stock, that are far in excess of the probable profits of the owner of such a store under normal quoting conditions, FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp ODUCT OF GENERAL motor COLD CONTROL AND HYDRATOR All Medels en Display at Shewreom F. C. MATTHEWS & CO. 70 No. Division Ave. Phone 9324 GRAND RAPIDS Demand Increasing for MICHIGAN APPLES WITH FLAVOR We have the best assortment of Varieties in Michigan— Cleaned. Polished and regraded by Modern Electrical Equip- ment before leaving our Warehouse — Wholesale only. Wolverine Dealers, send us your orders. KENT STORAGE COMPANY MICHIGAN Portland — KEEP SUPPLIED WITH... LILY WHITE FLOUR Grand Rapids — “The flour the best cooks use’”’ VALLEY CITY MILLING COMPANY Kalamazoo -- Traverse City 14 MICHIGAN TRADESMAN May 17, 1933 HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — S. Swinehart, Lansing. Suggestions For the Hardware Dealer in June It is always sound policy to push seasonable goods in season, and to start pushing a little while before the season really opens. The first sales of the season are the best sales. Goods held in stock too long have frequently to be moved out at a sacrifice. This is particularly true of hot weather lines, which are now coming into their own. Now, too, when the hardware dealer needs all the ready cash he can com- mand, it is vitally important to turn stock into money and to leave as little money as need be in stock. Pushful sell- ing is essential; and so is taking every possible advantage of seasonable de- mand. So, start pushing the timely lines as early as possible, and push them hard. Use every opportunity, in the windows and inside the store, to dis- play them. ple to personally call the attention of the customers to these timely lines. In June there are many lines that Encourage your salespeo- should be in brisk demand. Refrigera- cream freezers, seats, garden hose, lawn mowers, hammocks and porch furniture are needed and wanted; the main thing is to persuade your customer to buy them. To sell these lines, you must push them aggressively. A certain season- able demand will come, unasked, to every hardware dealer. You will get your share of this. But, to get the biggest results, you yourself must do your share to stimulate demand, You must utilize every agency at your com- mand—circular and newspaper adver- tising, window and interior display, personal suggestion. All these things will help to interest the public and bring in business. In displaying your hot weather lines, try making your window arrangements just a litle more appealing and more atractive than last year. You remem- ber the displays you put on a year ago. Isn’t there some little touch you can add, some new twist you can give the display, to make it more effective? I am not suggesting expensive or elaborate display effects. Right now heavy expense isn’t justified. But clean, bright, well lighted windows don’t cost any more than the other kind; and an ingenious trimmer can quite frequently with a few simple fixtures or decorat- ive accessories make all the difference between a commonplace window and a very striking one. It’s an easy matter to arrange lawn mowers, lawn seats and similar para- phernalia in the window. Some simple backgrounds are very effective. But you can add a lot of realistic effect by carpeting the window with a few squares of turf. Add a graniteware dish, a handful of shells, a little sand and a few pails of water and you have a nice little pond in the center of your lawn. And it costs nothing but the work, and everybody stops to look at it. : tors, ice lawn Such realistic touches add to a dis- play. Such a display halts the most careless passer-by. And that’s what a window display is for—to catch the eye of the man in the street, and con- vert him into the man who goes into the store. The display isn’t expected to sell goods (though sometimes it does) but it is expected to get people into the store where the salespeople can do the selling. Test any window display by that standard: “Will the display induce peo- ple to come into the store?” In seeking for novel and arresting effects, this principle should be kept clearly in mind. It isn’t: sufficient to halt the passer-by, to grip his atten- tion; the display must lure him inside. For instance, one hardware dealer put a mother hen and a breed of newly hatched chicks in the window. Every- body stepped to look at them. But no- body went in. When, however, the display was supplemented with an in- cubator, poultry netting, chick feed, oyster shell, grit, and all the other equipment, a lot of chicken raisers went into that store. An important item in June business is the wedding gift trade. By tthe end of May the dealer should be making his first display appeal to this class of business. In your June advertising and display drive home the fact that your store offers the widest possible variety of wedding gifts that are both practical and ornamental, at price ranges to fit every purse. Sporting goods will continue in de- mand pretty well through the month. Boating, canoeing, tennis, croquet will be in full swing. There will be some call for baseball and other accessories; and in many communities golfing is popular. The summer camp exodus will start this month. Fishing tackle is in good demand in June, and readily lends itself to attractive display. It pays to cater to the frequent camping out and picnic parties. In fact, one of the June problems is to find window space for every- thing that should be given a share of display. It will be worth while to sit down now and map out the topics to be covered, and to allot your window space so as to get the very best re- sults. For a while yet the spring paint campaign must be kept going. Keep after your prospects until you land them, or until there is no further chance of landing them. Toward the middle or end of June, depending upon the weather, there comes a tendency to relax effort. As midsummer approaches, with sultry weather, buying slackens; and so does selling effort. The wise hardware dealer, however, will resist this tend- ency, and keep pushing. Letting go to soon is fatal to good business. Keep your salespeople and yourself up to the mark; and you will find that it makes a considerable difference in your June turnover. For the immediate future, you must reconcile yourself to a considerable amount of personal effort. If you know of a paint prospect who ought to be canvassed, don’t stand on your dig- nity behind the counter; go out after him. Personal effort counts for a lot in times like these. Personal suggestion, too, should be used inside the store. Call the customer’s attention to new and seasonable lines that might inter- est him, and train your clerks to make a habit of doing likewise. Victor Lauriston. —— To All Bakers Located in Michigan Grand Rapids, May 10, 1933—The Michigan Bakers Association was for- mally organized under date of March 29 at Lansing. Arrangements for the State convention, which is to be held at the Book-Cadillac Hotel in Detroit on Wednesday and Thursday, May 24 and 25, are now being perfected. No stone is being left unturned to make this one of the best, most instructive and mutually beneficial gatherings the Baking Industry has ever held. Na- tionally recognized leaders are on the program of which you will receive a copy shortly. Reservation rate-card at- tached for vour convenience. ; There never has ‘been a time in his- tory which has called for a greater con- centration of effort and co-operation than now. Especially is this true in the most important industry on the face of the earth—the baking industry. It is unnecessary to attempt to enu- merate the problems confronting the bakers today, for you all know them too well. These troubles seem to be multiplied daily, if judged by the re- quests coming into this office for at- tention. Problems must be dealt with as zones; some go beyond the possibility of being handled as zone problems, but are state wide in importance; still others are national. No baker, or small group of bakers, can cope with these problems. They require the strength of a state organization, especially in the numerous matters of legislation needing constant attention. We feel a bit elated over the com- mendations which we have received from the various trade papers upon the rather unique plan of our Association, by dividing the state into twelve zones, having each zone represented by a re- tail and a wholesale baker. These two men together with the two selected from each of the other zones, comprise the governing board of the Association. We would appreciate the zones which have not yet elected their Rep- resentatives sending sufficent delegates to the convention to enable them to elect them at that time; and we are counting upon the representatives of the other zones co-operating with their members so as to insure a large repre- sentation of each and every zone in the state. Therefore, come prepared and see that you are strongly repre- sented in number at this convention. An attendance of close to a thousand is indicated. H. J Balkema, Sec’y Michigan Bakers Ass’n. Annual Meeting Postponed Detroit, May 11—One more change has been found necessary in the plans of the state convention of the Michi- gan Bakers Association, and that is the meeting dates. The majority of bakers find it neces- sary to be back on the job on Fridays and with our convention as originally planned, this would be quite impossible. Therefore, the definite date has been set for Tuesday and Wednesday, May 23 and 24, at the Book-Cadillac Hotel, in Detroit. have contacted numerous bakers who have been watching the publicity you have been giving us so generously. Will you therefore please give this space in your coming issue, and you might block off the dates “Tuesday and Wednesday, May 23 and 24,” so that it will stand out like a sore thumb. H. J Balkema, Sec’y Michigan Bakers Ass’n —~>2>___ Insurance companies have proved worthy of their name. Late News From Manager Hammond Lansing, May 15—We congratulate Joseph B. Mills on his election as Rotarian District Governor for the’ area of Eastern Michigan and West- ern Ontario, A news item tells us that Mr. Mills was elected at a session of the yearly convention in the Prince Edward Hotel at Windsor recently. The Rotarians have made a very wise choice. Any honors that come to Joe Mills will be enjoyed by all the mem- bers of the Michigan Retail Dry Goods Association. We record with great sorrow the passing of the fifth president of the Michigan Retail Dry Goods Associa- tion. We could write pages and pages relating the good qualities of George Bullen, He was undoubtedly the most popular and best loved man in Albion — serious, thoughtful, high-minded, yet genial and playful as a schoolboy. We all loved him. What more can we say? After fifty-three years of business career in Mendon, W. J. Hickmott, with a statement in the local newspa- per reprinted and sent to his friends throughout Michigan, gave notice of his retirement. Mr. Hickmott’s store has been one of our most delightful calling places during the fourteen years of the existence of the Michigan Re- tail Dry Goods Association. By a peculiar coincidence Mr. Hick- mott, age 75, suffered with whooping cough last year and has not as yet fully recovered his usual vigor and strength. The store passes now into the hands of his son, William Arthur Hickmott. He and his father have been close companions during the last ten years and have attended our Asso- ciation and district meetings together. Mr. Hickmott, the elder, will occupy a cozy corner in the store. He has lived a good life, a useful and respected citizen of Mendon for many years. We trust he will regain his strength and enjoy his well earned retirement. Through the columns of the Detroit papers we observed recently that a fire had occurred in the Spaulding store at Caro. A line from C. W. Spaulding, of Caro, confirms this report. He tells us that they lost their entire stock and fixtures, but they were fully covered by insurance, so that it is possible for the company to again be in business and we hope under better circum- stances than before. We congratulate Mr. Spaulding in having his loss well covered — we take occasion at this time to remind our members of our Fire Insurance Co. Don’t make the mistake of letting your insurance lapse. Some payments on policies are now in arrears, Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n, —~>--._____ Valedictory When a Hollywood druggist closed his store recently, he inserted a win- dow card bearing an eloquent valedic- tory. It read: Jack is closing this place. The fol- lowing services which he has been putting out may be had at the follow- ing places mentioned: 1. Ice water at the fountain across the street. 2. Gen- eral information from cop on beat. 3. Charity at county farm. 4. Change at bank across the street. 5. Petty loans also at bank. 6. Rest rooms at home. 7. Daily papers from newsboy. 8. Street car information at depot, 9. Matches from passers-by. 10. Loafing in the street. —_+>--—___ Ohio Grape Juice Sunday Into a sundae dish put a cone of ice cream. Over the cream pour 2 ounces of grape juice. Put a spoonful of chopped walnut or other nut meats at one side and top with a cherry or in season, a fresh strawberry. May 17, 1933 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D, Mihlethaler, Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , : Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing, Hahn Stresses Inventory Control In the average well-operated store the temptation to greatly enlarge buy- ing plans “has not as yet been allowed to dissipate the control which mer- chants have at such great expense established over their inventories,” Lew Hahn, president of the National Re- tail Dry Goods Association, says in the current issue of the bulletin of the or- ganization. While citing the dangers of inflation, and the necessity of creat- ing a new technique to meet it, Mr. Hahn pointed out its advantages in in- creasing the velocity of circulation of money, thus creating more business and employment. A new department, en- titled “News and Views of Fashions” has been added to the magazine. —-—_- > __— New Legislation Fall Factor The liberal attitude which the Wash- ington administration is adopting with reference to trade association agree- ments On output and prices is shaping up as a definite factor in the Fall plans of apparel and textile manufacturers. Executives are closely watching the progress of emergency legislation per- mitting such control and they said yes- terday that there would be no time lost in utilizing the law to put the trade on a more profitable basis. Buyers here are surveying the situation intently for the effect of changes upon Fall buying plans to be made in the course of the next month to six weeks. can atiea atin aE Textile Demand Continues to Gain Selling agents in the primary textile markets find it difficult this week to cope with both the heavy demand for goods and the constantly changing price lists, Practically all along the line, prices have moved up to some de- gree by various houses. Outing flan- nels were advanced % of a cent in one center, art tickings % cent, corduroys 1%4Z cent and sheets and_ pillowcases about 50 cents a dozen for unbranded goods. Many houses reported that stocks of sheets were practically cleaned out. Higher prices than orig- inally expected are now looked for on fall percales. —_++->——____ Knit-Goods Price Clause Used The National Knitted Outerwear Association recommends to its mem- bers and to the trade in general the use of a standard clause on all orders, in- . voices, etc., making the undelivered portion of all orders and re-orders sub- ject to increase in prices that may re- sult from projected legislation. The clause is as follows: “The undelivered balance of this order and all re-orders are subject to increase in price to the extent of increased cost to the seller of raw materials and of processing re- sulting from future laws and/or regu- lations affecting working hours, wages, production and taxes.” —_+-+—___ Dry Goods Boom Worries Jobbers A few dry goods wholesalers ex- press the fear that the heavy demand for merchandise is threatening to de- MICHIGAN velop a “runaway” market and that distributors are beginning to overload themselves with goods. The large or- ders coming in are based only on fear of higher prices and not on increased consumption by the public. Whether all the merchandise now being pur- chased can be moved over retail count- ers is the main problem, jobbers de- clare, adding that while the possibilty of disposal to consumers is good, they still had some doubts, and were trying to operate intelligently. —_~+ + <-___ Fine Jewelry Interest Gaining While sales of fine jewelry have not broadened appreciably as yet, retailers report increased consumer interest in merchandise. More customers are “looking,” it was said, rather than merely bringing in repair work, which has been the major standby for a good many retailers during the last three years. Retail stocks are low in units, but comment was made that they are still “high” in relation to actual trade being done. In the wholesale markets, there has been an increase in consign- ment activity, with sellers much firmer in their views than recently. —_>+>___ Marked Gain in Necklace Demand A marked increase in favor for neck- laces is expected in the novelty jewelry trade with the arrival of warmer weather, Style trends have been some- what against these items during the early spring, but they have nevertheless sold in substantial volume. Selling actively at the moment are composi- tion bracelets in plaid, check, dot and Stripe effects to match the popular new fabrics. The designs are enameled on the composition material. Pins fea- turing the same effects are also moving well. Reorders throughout the trade have been well maintained. —_++.___ Pigskin Glove Prices Raised Following an approximate price ad- vance of about 15 per cent. in pigskin gloves, another rise is expected to take place on June 1, manufacturers inti- mate. With abandonment of the gold standard, importers have had to pay more for foreign skins, in addition to the fact that such goods are not plen- tiful in foreign supply sources. The result of these advances may be that few first class types will not be avail- able to sell at $1.95 for fall. Some styles selling at $15 a dozen have been moved up to $17.50, taking them out of the $1.95 range. —_—_—_>+.___ See Stiff Price Rise in Gloves A stiff advance on women’s Fall kid gloves is probable, with importers cur- rently refusing to make quotations for advance fall delivery, owing to foreign exchange fluctuations. On goods in stock prices have been moved up about 10 per cent., with delivery to be made by June 30. In domestic lines prices are affected by the 15 per cent. rise wich has developed in doe skins. The business in fabric gloves this sea- son has been one of the best in recent years, with pique types continuing to sell actively. Stocks of both kid and fabric merchandise here are at low ebb. —_»+>__ Basement Lines Advancing An increasing number of price ad- vances is now being noted on basement merchandise lines. This will have the effect of raising the record-low levels TRADESMAN several Shirts, shoes, house dresses, low-end under- garments, work clothing, leather goods and hosiery are major items in which prices are stiffening. From a retail standpoint, however, the increases will be spotty, owing to the advance com- mitments which a number of retailers made for the merchandise now being offered. which have obtained for months in these departments. —_+~-<-___ Denims and Percales Up Erwin denims have been advanced %4 cent a yard by Joshua L. Baily & Co. to a basis of 10% cents for the 2.20- yard constructions, Deliveries cover July. This rise brings denims back to the levels prevailing on Sept. 1, 1932. Pepperell Manufacturing Co, advanced 15 prices an additional 5 per cent. on all blankets. The Chatham Manu- facturing Co. sent out its new price Ww ol list on a basis of 90 cents per pound for all wools, with an extra charge for silk binding and boxes. a new depart- ture. printers Several corporation priced Fall percales on the basis of 9% cents for 80 squares, an advance of % cent over the previous level. A baking and a coffee company, both nationally known, are getting the pub- lic to sample their products, at a price, through coffee-and-doughnut restau- rants which they have opened in sev- eral cities. Doughnuts are also sold for home consumption, but not coffee— the coffee company doesn’t wish to an- tagonize its regular local dealers, MICHIGAN BELL TELEPHONE CO. KELVINATOR CORPORATION CALLS ADDITIONAL WORKERS BY TELEPHONE “With us, telephoning is the first method used in calling men back to work. On every application ecard is a space for a telephone number,” reports an official of Kelvinator Corporation. now we have more people on the payroll than at any time during the 19 years we have been in business. Many of those re-employed were called to the job by telephone.” * * Other things being equal, applicants or former employees within easy reach by tele- phone usually are called first when workers are needed. “Right * GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND RAP Ds C H G AN HOTEL DEPARTMENT Verbeck En Route To His Michigan Home Omaha, Neb., (en route) May 12— Some there are who might say I have “enjoyed” a hectic time on the road from California to Dear Old Michigan. Maybe so. For the first two days out in Nevada and Utah, there was a rare offering of sunshine, and a day spent in Salt Lake City was pleasurable, but Wyoming and Nebraska have reduced the batting average considerably—Wy- oming with fourteen inches of snow and Nebraska with fourteen feet of mud along the world-famed Lincoln Highway. Yesterday we were tractor- ized three times, after digging down to the basic foundations of several Chinese pagodas in taking soundings for depth. But I am alive and well to inflict my tale of woe on Tradesman readers. At Salt Lake City I caught up with George O. Relf, general man- ager of the wonderful Hotel Utah, who after listening to my report on the later career of Charley Renner, Michigan hotel manager, finally ac- knowledged an acquaintance covering many years at Hotel Midland, Kan- sas City, where they were jointly in- terested in catering and hoteling. This during the Harvey days. One always enjoys Salt Lake City, especially when he can break bread at an institution like Hotel Utah, strictly modern and up-to-date, situated directly opposite the center of religious activity—the Mormon Temple. With an added “ex- tra” like Mr. Relf. I expect to see him on my return trip and tell you much more about his wonderful establish- ment. And very soon I expect to meet up with Mr. Renner and listen to his side of the story. Wyoming is provided with typical California roads, but one fails to find the vast herds of cattle and flocks of sheep so noticeable a few years back, due to the reign of King Depression. Nebraska, whch certain- ly has a prosperous look, is decidedly shy on roads, a condition which also obtains in Kansas along the main routes of travel. But I am told that everything is hunky dory in Iowa, so look forward to a pleasant day cross- ing the Hawkeye State, arriving in Chicago Friday or Saturday at the lat- est. My plans from that time on are rather indefinite, but expect to report there before this appears in print. At Omaha I met Mr. Irvin A. Medlar, publisher of the Midwest Hotel Re- porter, whom I had met at conventions of the Michigan Hotel Ass’n. where he is known by most of the fraternity. John P. Schuch, who conducts Hotel Schuch, Saginaw, is just about as much interested in a museum he has estab- lished as in his hotel, and he certainly does not neglect his latter occupation in building up the former, where he has installed 50,000 different articles of interest to the general public. He has turned over the main room in his hotel for a permanent display room for his collection. For ten years Mr. Schuch was advance agent for theat- rical troupes and brought to his col- lection over 10,000 theater programs from different parts of the Nation, many commemorating historical “first nights” of leading organizations and bearing the names of such notables as Booth, Irving, John MacCullough, Lawrence Barrett, Lillian Russell, Julia Marlowe and many others of interna- tional reputation. There are thousands of books of rare value, besides many albums of photographs interesting in the extreme as well as antiques, war trophies, etc. “Ye Old Musee,” as it is called, is recognized by the Library of Congress, and has been visited by thousands from all over the country. Somebody wants the American Ho- tel Association to penalize the hotel operator who, out of pure friendship, desires to compliment the charge for MICHIGAN room service, against the commercial man, who occasionally is accompanied by his wife when covering his terri- tory. I should say the A. H A. would be treading on dangerous ground in trying to regulate this custom. It is purely a personal matter, and I see no reason why a hotel man, because of that fact, should be deprived of the privilege of entertaining his friends when he feels so disposed. Some psychologist says folks need more sleep than they used so, although they do not get as much. Inasmuch as the dictum is made in the sacred name of psychology the professor will doubtless get away with it unchal- lenged. He wouldn’t however, if Thom- as Edison were alive. Mr. Edison was no psychologist, but he was firmly convinced that the people were wasting too much time in sleep. He thrived on wakefulness and believed that others might do the same. So he devoted his life to inventing devices to keep peo- ple awake, the electric light to make the night fit for something other than sleeping, the phonograph which served nobly as an instrument for keeping the neighbors awake until the radio came in, and numerous other gadgets all serving the same general purpose. The decline of sleeping has occurred during a period which has produced an average increase of leasure. One might suppose that some of that leisure would be devoted to more rather than less napping, but it seems to have worked the other way around. The more time people have to sleep the less they use it for that purpose. If there is any connection the professor is going to have plenty to worry about. if the 30-hour week becomes general. Maj. B. T. Jolley, formerly with Ho- tel Webster, Detroit, has been ap- pointed manager of hotels owned by the Chicago Title and Trust Co., suc- ceeding the late W. E Keeley, at one time manager of Morton Hotel, Grand Rapids. James McFate, formerly with Hotel Bismark, Chicago, has become man- ager of Hotel Wolverine, Detroit, until recently operated by Ernie Richardson. Several of the national hotel jour- nals comment favorably on the hotel course given by the Michigan State College, and sponsored by the educa- tional committee of the Michigan Ho- tel Association. R. D. McFadden, manager of Hotel Park Place, Traverse City, at the time of its opening several years ago, but who went from there to the Evanshire Hotel, Evanston, Illinois, has become associated with a Chicago hotel. No prophet’s life is a bed of roses, I should presume, but the weather prophet must have about the toughest time of them all. Before his retirement as chief of the weather bureau, Los Angeles, I used to call frequently on Col. Hersey, who became an acquaint- ance of mine through the intervention of Charley Renner, and he used to tell me somewhat of his troubles. Off hand I couldn’t think of anything more un- predictable than the weather. The weather prophets themselves may not agree, and it is true that they can pro- duce statistics to prove that they are right 80 per cent of the time. But can they produce the weather to prove the same thing? There’s many a slip—in- cluding rain storms, tornadoes, drouth, cold waves and blizzards—between the average weather prediction and the weather. The Colonel, some time ago provided me with certain statistics which prove conclusively that for the past ten years, for the months of July, August and September, the mean tem- perature of Los Angeles has been a trifle more than two degrees lower than in Detroit. I know this will be disputed when I get back to Michigan, but I am fortified with the official fig- ~ TRADESMAN ures just the same. The subject under consideration, however, is not the weather prophet. He never has shown any need of it by word or action, but I can’t help feeling that the weather prophet is entitled to considerable sym- pathy. He is up against a real prob- lem. Not just one problem, but a daily collection of problems. He comes down to his office every morning, just as a lawyer, or doctor, or tax-eating offi- cial, and what is he confronted with? Why, the job of telling the world and their posterity what the weather will be tomorrow. He has his instruments and is expected to make these calcula- tions. But supposing the weather to- morrow is not just as he said it would be? Who is there he can shift the load on to? He doesn’t like to be criticized, but just who are you going to lay it on to when all signs fail. Gen. W. H. Sears, formerly associated with the Sears & Nichols canning company, Pentwater, once told me an incident of a local weather forecaster, at Chillicothe, Ohio, who made- astounding weather predictions. In fact, they were so outstanding that a representative of the Cincinnati En- quirer was sent up there to ascertain information as to his system. He merely informed the emissary that he read the predictions of the government forecaster each day, and prognositcated exactly opposite with highly satisfac- tory precision. But the weather bureau seems to be a necessity. At least it sup- plies employment to many. I notice by the Michigan papers that the last vestige of that branch of the Pere Marquette railroad entering Pent- water has been removed, the track torn up and the depot razed, Twenty-five years ago this was one of the best paying branches on the P. M. system. Hotel Vincent, Benton Harbor, built only a few years ago, and at one time the pride of Western Michigan, has been ordered closed by the sheriff. Only recently it was reported that Ernie Richardson, one of the best known Michigan operators, contem- plated taking over the property. Several of the prominent hotels in the Detroit district have made public announcement of drastic cuts in rates, Edward R. Swett, manager of Hotel Occidental, Muskegon, announces a similar policy. He declares that these revised rates are the very lowest at which his institution can be operated but that they will be maintained dur- ing the present depression. George Gilmore, new Manager of the Elk Tavern, Elk Rapids, announces that the Tavern is open for business. Mr. Gilmore is fully conversant with hotel operation, especially the catering end, and will undoubtedly make pro- egress with the Tavern, which is a well comparisoned institution. Frank S. Verbeck. CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St. W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JOHN HAFNER, Manager May 17 9 4000 Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 ALL GOOD ROADS LEAD To IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.26 and up. Cafeteria -t- Sandwich Shop me MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. ea tata eae IRENE 21 ca hm Park Place Hotel Tre -erse City Rates Reas..r.able—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon “fe Michigan Columbia Hotel KALAMAZOO Good Place To Tie To eee HOTEL ROWE C We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER wee? | \ ; 1 j } he seine ce eMONUR AS: sakes May 17, 1933 MICHIGAN TRADESMAN 17 How the Oleo Law Stands at Present Detroit, March 16— Reference is made to your letter dated May 11 rela- tive to securing a copy of the decision or ruling which authorizes the Treas- ury Department to make collection of tax from merchants retailing uncolored oleomargerine containing no animal fat after July 1, 1931. The decision of the Supreme Court is quoted in part as follows: Peter H. Miller, individually and as Collector of Internal Revenue for the District of Florida, petitioner, vs. Standard Nut Margarine Co. of Flor- ida. Josiah T. Rose, Collector of Internal Revenue for the District of Georgia, petitioner, vs. Standard Nut Margarine Company of Florida. On writs of certiori to the United States Circuit Court of Appeals for the Fifth Circuit. (February 15, 1932.) Mr. Justice Butler delivered the opinion of the court, as follows: “Respondent, a manufacturer of “Southern Nut Product,” brought this suit in the Southern district of Florida to restrain petitioner from collecting from respondent or from dealers sell- ing its product, any tax purporting to be levied under the Oleomargarine Act of August 2, 1886 (24 Stat., 209), as amended by the act of May 9, 1902 (32 Stat., 194). Petitioner answered denying the essential allegations of the complaint. Respondent applied for a temporary injunction, the court found that it would suffer irreparable injury unless petitioner be restrained pending the final disposition of the case and granted the application, At the trial respondent introduced oral and docu- mentary evidence together with speci- mens of the product sought to be taxed. The court found that the ma- terial allegations of the complaint were established by the evidence and grant- ed permanent injunction. The record states in condensed form the sub- stance of the testimony but does not contain the documents which were made exhibits and introduced in evi- dence. The Circuit Court of Appeals found, and it appears from the testi- mony brought up, that omitted ex- hibits constitute a material part of the evidence received and that the record is consistent with the trial court’s con- clusion in respect of the facts; it held R. S. section 3224, does not apply and affirmed the decree. (49 F. (2d.), 79, 82, 85.) But, having regard to McCray vs. United States (195 U. S., 27, 59), we treat the imposition laid by the Act upon oleomargarine as a valid excise tax. The rule that section 3224 does not extend to suits brought to restrain collection of penalties (Lipke V. Led- erer, 259 U. S. 557, 562; Regal Drug ‘Co. vs. Wardell, 260 U. S., 386) does not apply. Petitioner does not here assign as error the finding below that respond- ent’s product was not oleomargarine. He seeks reversal upon the ground that the statute forbids injunction against the collection of the tax even if erro- neously assessed; that this assessment was made by the Commissioner under color of his office, was not arbitrary or capricious and that, if there is any exception to the application of sec- tion 3224, this case is not within it. We are of the opinion that, as held below and here claimed by respondent, the product in question was not tax- able as oleomargarine defined by Sec- tion 2 of the Act of 1886. It is as fol- lows: “That for the purpose of this act certain manufactured substances, cer- tain extracts, and certain mixtures and compounds, including such mixtures and compounds with butter, shall be known and designated as ‘oleomarga- rine,’ namely: All substances hereto- fore known as oleomargarine, oleo, oleomargarine-oil, butterine, lardine, suine, and neutral; all mixtures and compounds of oleomargarine, oleo, oleomargarine-oil, butterine, lardine, suine, and neutral; all lard extracts and tallow extracts; and all mixtures and compounds of tallow, beef-fat, suet, lard-oil, vegetable-oil annotto, and other coloring matter, intestinal fat, and offal fat made in imitation or sem- blance of butter, or when so made, cal- culated or intended to be sold as but- ter or for butter.” That definition remained in force until July 10, 1931. It was amended by the Act of July 10, 1930 (46 Stat., 1022), effective twelve months later, the material parts of which are printed in the margin. Section 2 of the act on the margin is quoted as follows: “That for the purposes of this act certain manufactured substances, certain ex- tracts, and certain mixtures and com- pounds, including such mixtures and compounds with butter, shall be known and designated as ‘“oleomargarine,” namely: All substances heretofore known as oleomargarine, oleo, oleo- margarine oil, butterine, lardine, suine and neutral; all mixtures and com- pounds of oleomargarine, oleo, oleo- margarine oil, butterine, lardine, suine and neutral; all lard extracts and tal- low extracts; and all mixtures and compounds of tallow, beef fat, suet, lard, lard oil, fish oil or fish fat, vege- table oil, annotto and other coloring matter, intestinal fat, and offal fat — if (1) made in imitation or semblance of butter, or (when so made (2) cal- culated or intended to be sold as but- ter or for butter, or (3) churned, emulsified or mixed jn cream, milk, water or other liquid and containing moisture in excess of 1 per centum or common salt * * * Note: The hyphen in the phrase “‘vegetable-oil” was elim- inated and a comma was inserted be- tween those words and “annotto.” Relative to any merchant paying a penalty for delinquency between July 1, 1929,.to July 1, 1931, as a retail dealer of uncolored oleomargarine con- taining no animal fats you are ad- vised inasmuch as refunds are barred by the statute of limitations on the periods commencing July 1, 1927, and July 1, 1928, the aforesaid are the only years penalties may be requested for if the taxpayer paid such. All claims may be filed with this office and after veri- fication and complete data is secured they are forwarded to Washington for consideration. Fred L. Woodworth, Collector. —_++.__ How To Operate Retail Store on Profitable Basis Retail stores which make money generally show better and more up-to- date methods of management and mer- chandising than do unprofitable stores, employ sound systems of bookkeeping, and are excellent or good in store ap- pearance, arrangement and care, Re- sults of the Commerce Department’s newest domestic commerce study made public May 10 in a report “Survey of Retail Management Practices,” brought out these points. Two-thirds of the profitably operat- ed stores studied were found to be entitled to a “good” or better rating in store arrangement, while approxi- mately three-fourths of the unprofit- able stores were “fair” or “poor” in this respect, the report shows. A sim- ilar relative standing of the success- ful and unsuccessful establishments with regard to merchandise display was disclosed. In general store cleanliness and care, it was found, 68 per cent. of the money-making stores rated “excellent” or “good,” while 70 per cent. of the losing stores classed as “fair” or “poor.” Examination of the important mat- ter of suitable store records gave even more striking results. Eighty-eight per cent. of the proprietors of profit- able stores were found to keep neat and orderly books, and 83 per cent. had their store records well up to date. Contrasting with this, 47 per cent. of the non-money-making proprietors had satisfactory record-keeping sys- tems, and only 40 per cent. had their accounts sufficiently current. Poor bookkeeping, the report holds, appears from this study to be a very large fac- tor in the unsuccessful operation of a retail business. Other profit points noted by the re- port on the basis of the stores studied include the following: Stores selling for cash only were found more frequently to be operating at a profit than stores on a cash-and- credit basis. Stores run at a profit showed more positive methods for collecting delin- quent accounts’ than stores, Stores not giving delivery service were profitable in a greater proportion of cases than those which gave such service. A greater proportion of the profit- able stores used sales promotion meth- ods, and used them more completely and consistently, than did the unprofit- able stores. A larger proportion of stores show- ing a profit determined their costs and profits by each of the various depart- ments of their business. A greater proportion of the profit- able stores made provision for training and instruction than did those stores which indicated a loss. The retail managenment practices survey was conducted by the Com- merce Department in co-operation with the School of Commerce and Business Administration of the University of Alabama, as a means of ascertaining to what extent sound business prac- tices were being followed by retail merchants, and to provide the indi- vidual retailer throughout the country with a basis of comparison for use in appraising the quality of his own meth- ods. Retail establishments in number 361 in thirteen leading trade lines, located in cities of various sizes in Northern Alabama, joined in supplying the data upon which the survey results are based. The co-operating trades include grocery stores, drug stores, general stores, department, dry goods, furni- ture, hardware, shoes, jewelry, auto accessory, general clothing, women’s and children’s specialty, and men’s wear. unprofitable The survey was conducted by F. Kirby Hall, under the direction of H. C. Dunn, chief of the Merchandising Research Division, Bureau of Foreign and Domestic Commerce, and E. C. Sheeler, chief of the Special Trade Studies Section. The work was carried out with the co-operation of Dr. Lee Bidgood and staff of the School of Commerce and Business Administration of the Univer- sity of Alabama, reportorial assistance being supplied by graduates of the school. “A Survey of Retail Management Practices” is issued as Domestic Com- No. 81, price 10 cents sach. Copies of the obtained from the Superintendent of Documents, Government Printing Of- fice, Washington, D. C., or from Dis- trict Offices of the Bureau of Foreign and Domestic Commerce. merce Series report may be on Knit Goods Lines Withdrawn The New Hampshire Mills of Man- chester, N. H., one of the largest pro- ducers of bathing suits and sport coats, have withdrawn all lines from sale. The company has _ sufficient business on hand to keep mills running night and day for many months. An announce- ment from the National Knitted Out- erwear Association says that following the withdrawal of prices by the Phila- delphia outerwear manufacturers the Brooklyn Knitted Manu- facturers Association, a branch of the national action, Outerwear group, is considering similar ee Sheets Up, Blankets Withdrawn Lady Pepperell sheets and _ pillow cases have been advanced another 5 per cent. by shortening of discounts by the Pepperell Manufacturing Co. This makes a total advance of 10 per cent. in the last week. The Pequot line has also been advanced 10 per cent. The Chatham Manufacturing Co., which a few days ago issued a new price list on wool blankets, announces that it has withdrawn all until further notice. Due to the advance in wool quotations, the company says that the prices on blankets are found to be in- adequate, prices —_>- > __ Tanners Refuse Orders For the first time in many years a seasonable opening of leather styles brought forth such a demand from shoe manufacturers that in some cases tanners were compelled to turn down This unusual situa- tion happened at the showing of fall leathers by the Tanners Council of America at the Hotel Astor last week. The advance in hides and leathers business offered. spurred manufacturers to place very sizable orders for fall styles, which in several beyond the capacity of tanners to fill. There was little prices, prevalent in previous years, and instances were comparatively haggling over a noticeably optimistic attitude was in evidence. ————— The Dead Line Detroit, May 16—Your attention is called to the fact that all claims being filed by claimants who paid special taxes as retail dealers of uncolored oleomargarine containing no animal fats for the periods commencing with July 1, 1929, to June 30, 1930, and July 1, 1930, to Tune 30. 1931, must file same with the Collector of Inter- nal Revenue, Detroit, by July 1, 1933, otherwise the request for refund of tax for the first period cannot be ac- cepted as the four year period of limi- tation expires that date. Fred L. Woodworth, Collector. __ The delusive idea that men merely toil and work for the sake of preserv- ing their bodies, and procuring for themselves bread, houses, clothes, is degrading and not to be encouraged. The true origin of man’s activity and creativeness lies in his unceasing im- pulse to embody outside himself the divine and spiritual element within. — Froebel, DRUGS Michigan Board of Pharmacy. President—J. W. Howard Hurd, Flint. Vice-Pres.—Duncan Weaver. Fennville. Director—E. J. Parr, Lansing. Examination Sessions—Three sessions are neld each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Druggists of Four Counties Create New Organization About forty druggists from Gratiot, Clinton, Montcalm and Isabella coun- ties, asembled at Carson City the eve- ning of May 9 and enjoyed a banquet. With them were Prof, E. J. Parr, head of the State Pharmacy department. also Jack Taft, President of the Mich- igan State Pharmaceutical Association. The meeting was called by A. A. Reynolds, Ithaca, H. F. Millman, St. Johns, and Otto Cummings, of Stan- ton, for the purpose of forming a dis- trict association, wherein more effec- tive means could be made possible to combat unfair trade practices of cer- tain manufacturers with whom they “deal, also to raise a more militant atti- tude among druggists in ‘fighting con- ditions which threaten independent merchants in general. It was ascertained that three of the four counties represented in the meet- ing have active druggist’s associations, all but Montcalm. Therefore the drug- ists of this county proceeded to organ- ize, with the assistance of President Taft, who acted as chairman of the evening meeting. E. A. Herron, of Lakeview, was selected president of the new Montcalm association. The advantages of a district association were thoroughly outlined by the or- ganization committee and it was voted to organize at once. It is planned to hold four meetings each year, one in each county. The following officers were chosen: President—A. A. Reynolds. Secretary-Treasurer—C. L. Keller. One vice-president was also selected from each county. The new president of the district association delivered his inaugural address in a manner that indicates there will be action expected from every member. He then called upon each of the other officers, who promised like co-operation. A roll call showed that most of those present were former pharmacy stu- dents at the Ferris institute. Several were pupils of Dean Parr, recently promoted by the Governor, much to the delight of druggists. The former Dean gave an outline of his short ex- perience at Lansing, telling how he hes chopped down the budget of his department, in keeping with the econ- omy program. He sees much hope in the attitude of President Roosevelt in outlining a new deal for the people and has sent a letter of commenda- tion to him, outlining his views as to control of unfair trade practices. The following resolutions were read to the meeting and, upon action, were adopted: Whereas—The fundamental cause of economic distress, which now endan- MICHIGAN ii gers humanity, banking and business, causing vast unemployment and loss of billions in wealth to investors, is the unjust distribution of National income, and Whereas—Statistics of this Nation show that some five hundred of its citizens own or control over ninety per cent. of the Nation’s wealth, and that over fifteen millions of men and women are without means to live and are dependent upon others or public welfare funds for food and clothing, owing to unemployment, and Whereas—This distressful situation has so long continued many states, counties, townships and municipalities have reached the limit to provide wel- fare funds, making it necessary for them to ask National Government aid, all of which must be repaid with inter- est, by the over-burdened taxpayers, and Whereas—The President of the United States, Franklin D. Roosevelt, knowing the chaotic conditions in which the people and their business relations are placed, did, in his inaug- ural address, March 4, 1933, scourge greedy wealth for its iniquities. He said, “Practices of the unscrupulous money changers stand indicted in the court of public opinion, rejected by the hearts and minds of men.” “The money changers have fled from their high seats in the temple of our civili- zation. We may now restore that tem- ple to the ancient truths”; therefore be it Resolved — That this organization is unalterably opposed to greedy wealth and its operations, through trusts and monopolies in restraint of trade in necessities of the people throughout the Nation, and that we favor prosecu- tion of them through the Federal court, that they may be driven from this and other states for violation of the anti- trust laws, which they have ruthlessly volated; and be it further Resolved — That we urge all organi- zations of business men and women, those in agriculture and every inter- ested citizen, to support this movement to restore human rights and opportun- ities, that prosperity may be restored and the peace and welfare of the peo- ple be forever safeguarded against en- croachment of organized greed; and be it further Resolved — That we commend the President for his courageous stand in behalf of suffering humanity. We ask of him his further support and influ- ence in the prosecution of trusts and monopolies, and demand they make restitution to the people they have robbed and that the Government shall confiscate their illegal wealth for the benefit of the treasury of the United States; and be it further Resolved — That a copy of these resolutions be furnished the press and mailed to the President and Governor, also to our members of Congress, ask- ing them to uphold the Federal anti- trust laws through active prosecutions, thus preventing the further annihilation of the independent merchant and man- ufacturer, also giving opportunity to American youth to enter business life, unhampered by greedy wealth. —_2++>___ Inordinate inflation would cause in- flammation. TRADESMAN Early Spring at the Fountain For those who closed the fountain during the winter months, early spring is a trying time. You'd like to have a grand opening. If you prepare for one, there may be a flare-back. If you hang back, there is a stretch of hot days. Such days are fine for the soda business because people are still wear- ing their heavy clothing. An old boss of mine used to chant this rhyme: “Snow in winter, heat in summer, Rain in fall. Spring has samples, like a drummer, Of them all.” That about covers the Spring is a capricious season. What are we going to do about it? We can’t abolish spring, and there has been too much legislation, anyhow. Business is just like war. You have to be prepared for whatever comes. Thirty years ago nearly all of us closed the cold apparatus during the winter months. We had to pick up again in spring, and so became rather expert in dealing with that capricious period. I earnestly urge all dispensers to campaign with a view to keeping theings active at the soda counter all winter. A great many city fountains now run right along twelve months in the year with hardly a change. ground. To those who feel that they cannot do this, I make the suggestion that the hot soda department be featured dur- ing the winter months, cutting down on the list of cold drinks, reversing this process in summer, Thirty years ago this was not so easily accom- plished. But luncheonette has drinks a big boost. given hot We always found, even in early days, that the hot soda department would help cold soda in winter, If a group of six lined up at the soda counter, and four of them ordered hot drinks, two would order cold beverages. May 17, 1933 Of course, when we closed down in winter, the man who kept open got the business then, and was apt to hold on to it in the spring. To keep hot soda active in spring, tie it up with lun- cheonette, making a big play on soups and coffee. Now let’s take a typical hot day in early spring. Yesterday was cold, and the morning opens in dubious fashion. 3ut by 9 o’clock it is hot, and it keeps getting hotter. College boys are down- town in coonskin coats, girls in furs, business men in overcoats, 3y noon they are all mopping their brows. It’s a great opportunity to seli cold drinks, if you have any to sell, We can’t blame an uptown dispenser or a man in a small town for not load- ing up with twenty-six syrups on the off-chance that spring will keep warm- ing up like a big league pitcher. Spring won’t keep warming up, and the dis- penser knows it. There will be hot days, cold days, mean rains, baby bliz- zards, sunstrokes and frost bites, all mixed up like a prize package from a pickle factory. However, we are deal- ing with a hot day, and the big idea is to take in thirty dollars on cold drinks, leaving the morrow to bring in what will. This situation may be met, if needs be, with a single leader. Maybe it is carbonated root beer. That’s a good drink, and we are ready to supply all comers. In the window we have a bowl of shaved ice, and in this mound of ice we bury steins. We have a similar display on the soda counter. And we have a tremendous window placard, something which they can see across the street. Cold Root Beer In a Chilled Stein That’s cold enough to hold them. There are other leaders available — Grand Rapids OPAING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Electric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Vacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, and thousands of other new and staple items. All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. Cameras, Michigan May 17, 1933 MICHIGAN TRADESMAN 19 oragneade, lemonade, grapeade, fruit punch, all good thirst quenchers. We can easily back up the main leader with a few other beverages. We ought to have some chocolate on sale, because so many fountain patrons like anything “just so it’s choc- olate.” Thus we might line up: 3ottled drinks Three or four syrups Iced tea iMilk shakes Cold buttermilk Etc. In this way we assemble a fair list, and still we haven’t opened the cold apparatus at anything like full blast. The coffee urn may be made to do yeoman’s duty, furnishing both hot and iced coffee. And iced coffee, let me state, is a beverage which does not begin to get the consideration it de- serves. It is not known as it should be. Give it a little advertising. By making up some beverages in quantity, we could do a fair business on a hot day without putting any syr- ups at all into the cold apparatus. Many a dealer does very well with bottled drinks alone. My old boss, who ran a metropoll- tan fountain in a small city, used to come out with a big fanfare of trum- pets about milk shakes when we were trying to take advantage of a hot day in early spring. We did not want to make up a lot of syrups and have them go stale on us. So we would make up two gallons of chocolate syrup, two gallons of va- nilla, and order a few gallons of milk from the dairy around the corner. As the day warmed up, and sales contin- ued brisk, the dairyman could bring in more milk by the rear door, and we could make up more vanilla and choco- late syrup. Things would go booming along all day, and the next day, too, if the hot weather held. If it failed to hold, we simply ceased ordering milk and stopped making up syrup. The sundae, too, is a useful propo- sition on a hot day which arrives sud- denly. If you make your own ice cream, it does not take long to freeze a batch. If you buy it, you can usually get an order delivered in a hurry. So we can start with a couple of gallons in the morning, and stock up again if the hot weather holds. If a snow flurry comes along in the afternoon, we fall back on hot soda. To my mind, the two leading sun- daes are chocolate and strawberry. Chocolate is always in a class by it- self, Strawberry syrup makes a good sundae with vanilla ice cream because you get an attractive color contrast. It makes a good sundae with straw- berry ice cream because then you get plenty of red. For some reason people like plenty of red in their fountain combinations, children especially. We can, as a starter, get along with two sundae combinations — chocolate syrup with chocolate ice cream, and strawberry syrup with vanilla ice cream. And, of course, if things are breaking well, we can use these two ice creams in ice cream soda. For swagger tourists who happen along, make up a small quantity of chop suey mixture, using strawberry syrup as a base, let us say, with some chopped fruits and nuts added. Chop suey mixture, although it has many ingredients, is just as easily dispensed as any other, and is always impressive. I have in other years let many of these sudden bursts of hot weather in early spring get away from me, and I have always regretted it. It is much like watching other people get Christ- mas business and keep saying that you will be in the game yourself —next year. Better make it this year. Make a start, anyhow. After all, despite possible flarebacks, spring does warm up gradually, and al- ways merges into summer in due time. There was, I believe long ago in our history, a year known as the year without a summer, Even s0, this prob- ably applied only to certain latitudes. Where spring is capricious, we may, as outlined, have a leader or two ready for any hot day which happens to come along. This business is too good to miss. As the weather warms up, we add a few syrups each week. By the time the weather has really settled, we are going full blast. It has all come about gradually, so gradually that your customers have probably never notced this careful “build up.” Then, if you like, you can have your grand opening. Wm. S. Adkins. —_—__>-+ Tax Rulings in Soft Drinks Three important rulings have recent- ly been announced by the Tax De- partment with respect to the tax on soft drinks. The following is a digest of them prepared by Seidman & Seid- man, certified public accountants. 1. Spring water, whether plain or carbonated, sold in bottles or other closed containers, for over 12%c a gal- lon, is taxable at 2c a gallon, This is likewise true of plain carbonated water sold in bottles or siphons under the name of seltzer water for drinking pur- poses. Such water is considered an artificial mineral or table water. 2. On the other hand, carbonated water sold in tanks to soda fountains is taxed on the carbonic acid gas used in making such water. This means a tax of 4c a pound imposed on the pro- ducer, 3. Finished or fountain syrups man- ufactured and used by an army post exchange or similar agency in the preparation of soft drinks, are not tax- able. ++ Rhode Island Egg Phosphate Into a mixing glass draw 34 ounce of orange syrup, % ounce of raspberry syrup and % ounce of lemon syrup. Into this break an egg and add a few dashes of phosphate and a little ice. Shake thoroughly and fill with car- bonated water. Strain into a 12-ounce glass and sprinkle with nutmeg if desired. ~~ Oregon Punch Into a 14-ounce glass draw 1 ounce of raspberry syrup. Into this squeeze the juice of % lemon and % orange. Add % an ounce of grape juice and % glass of fine shaved ice. Fill with car- bonated water, mix and decorate with ‘slice of orange and a piece of pine- apple. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acid Acetic, No. 8, lb. 06 @ 10 Boric, Powd., or Xtal, lb. -. 084%@ 20 Carbolic, XtaL,lb. 36 @ 43 Citric, Ib. 2. 35 @ 45 Muriatic, Com’l., i 0a%@ 10 Nitric, Ib. ....- 09 @ 15 Oxalic, Ib. -____. 15 @ 25 Sulphuric, lb. -. 03%@ 10 Tartaric, Ib. .... 30 @ 40 Alcohol Denatured, No. 5, Gal 2 48 @ 60 Grain, Gal. -... 4 00@5 00 Wood, Gal. _... 509 @ 60 Alum-Potash, USP Lump, Ib. -.... 05 @ 13 Powd. or Gra., lb. 054@ 13 Ammonia Concentrated,lb. & @ 18 4°, ID. O56 13 oo6, We 2-2 05% 13 Carbonate, Ib.__ 20 25 @ @ @ Muriate, Lp., lb. 18 @ ® Muriate, Gra., lb. 08 7 Muriate, Po., ‘lb. 20 30 Arsenic Pound 22.022. 07 @ 2 Balsams Copsiba, Ib. -... 60@1 20 Fir, Cana., lb. 2 00@2 40 Fir, Oreg., lb. _. 50@1 00 Peru, Ib, 1 70@2 20 Folu, Ib. —-.-. 1 50@1 8v Barks Cassia, Ordinary, lb.. 25 @ 30 Ordin., Po., Ib. 20 @ 265 Saigon, Ib. -- @ 40 Saigon, Po., lb. 50 @ 60 Film, Ib. .-...- 40 @ 60 Elm, Powd.. lb. 38 @ 46 Elm, G’d, lb.-. 38 @ 45 Sassafras (P’d lb. 45) @ 35 Soaptree, cut, lb 15 @ 25 Soaptree, Po., lb. 25 @ 30 Berries Cubeb. Ib. @ 15 Cubeb, Po., lb. @ 80 Juniper, lb. --.. 10 @ 20 Blue Vitriol Pound = 06 6 @ «(15 Borax P’d or Xtal, lb. 06 @ 13 Brimstone Pound ..-... 04 @ 10 Camphor Pound 22)... 50 @ 65 Cantharides Russian, Powd. —- @3 50 Chinese, Powd. @1 25 Chalk Crayons, white, dozen__ @3 60 dustless, doz. @6 00 French Powder, Coml., Ib. -. 03%@ 10 Precipitated, lb. 12 @ 16 Prepared, lb. ..14 @ 16 White, lump, Ib. 03 @ 10 Capsicum Pods, lb. .~.—.60 @ 70 Powder, lb. @ © Cloves Whole. Ib... 30 @ 2% Powdered, lb.-.. 35 @ 40 Cocaine Ounce ..2. 11 43@ 13 60 Copperas Xtal, Ib. -. 03%4@ 10 Powdered, Ib. -. 04 @ 15 Cream Tartar POuUnG = 225 sc 224%42@ 35 Cuttlebone Pound 220.2) 2. 40 @ 56 Dextrine Yellow Corn, lb. 064%@ 16 White Corn, lb. 07 @ 1 Extract Witch Hazel, Yel- low Lab., gal. 99 @1 82} Licorice, P’d, lb. 50 @ = 46() Flower Arnica. 1b....... 50 @ 5d Chamomile, German, Ib. -. 35 @ 45 Roman, lb. -. @ 90 Saffron, American, lb. 50 @ 55 Spanish, ozs. @1 Formaldehyde, Bulk Pound @ Fuller’s Earth Powder, Ib. -... 06 @ 10 Gelatin Pound —..2 =. 6 @ 65 Glue Brok., Bro., lb. 20 @ 30 Gro’d, Dark, lb. 16 @ 22 Whi. Flake, Ib. 27%@ 35 White G’d., lb. 26 @ 35 White AXX light, De @ 4 Ribbon _......- 42%@ 50 Glycerine Pound: 22.250 144%@ 35 Gum Aloes, Barbadoes, so called,lb.gourds@ 60 Powd., Ib. .. 35 @ 45 Aloes, Socotrine, Eh ee @ 7 Powd., Ib. @ 80 Arabic, first, Ib. @ 40 Arabic, sec., Ib. @ 30 Arabic, sorts,lb. 15 @ 25 Arabic, Gran., lb. @ 35 Arabic, P’d, Ib. 25 @ 35 Asafoetida, lb. -. 47@ 50 Asafoetida, Po., lb. 75@ 82 Guaiac, Ib. oo @ 60 Guaiac, Powd.. @ 70 Mino, Ih. =... @ 90 Kino, powd., lb @1 00 Myrrh, ib. ..... @ 60 Myrrh, Pow., lb. @ 175 Shellac, Orange, je 15 @ 26 Ground, Ib. _. 15 @ 25 Shellac, white, (bone dr’d) lb. 30 @ 45 Tragacanth, No. f, bbis. __ 1 60@2 00 No. 2, lbs. .... 1 S0@t 75 Pow., Ib. .... 1 25@1 50 Honey eee 25 @ 40 ops Tbe 2 @ 1% Hydrogen Peroxide Pound, gross 25 00@27 00 % Lb., gross 15 00@16 00 % Lb., gross 10 00@10 50 Indigo Madras, Ib. -__. 2 00@2 25 Insect Powder Pure, Ib. 25 Lead Acetate Xtal, Ib. 17 Powd. & Gran. 25 Licorice Extracts, sticks, per box .... 1 50 Lozenges, Ib. .. 40 Wafers, (24s) box Leaves Buchu, lb., short Buchu, lb., long. Buchu, P’d., Ib. 8 ee a — ane oocs Sage, bulk, lb. 25 30 Sage, loose pressed, 4s, lb. 40 Sage, ounces .. Sage, P’d & Grd. Senna, Alexandria, lb. 50 Tinnevella, lb. 20 Powd., ib. —.. 25 Uva Urai, lb. ._ 25 Uva Ursi, P’d, Ib. 30 Lime Chloride, med., dz. Chloride, large, dz. 1 45 Lycopodium Pound 2 8746 60 Magnesia Carb., %s, Ib. .. 30 Carb., 1/16s, Ib. 32 Carb., P’wd., lb. 15 QHOEQ © €H GHHEH E€H EOHH OOO te oe Oxide, Hea., lb. 75 Oxide, light, Ib. 15 Menthol Pound 20 2 4 67@5 20 Mercury Pound 22 1 25@1 35 Morphine Quncees ... @10 80 Sf 12 96 Mustard Bulk, Powd., select, lb. _... 45 @ 50 No. I, ib =... 26 @ 35 Naphthaline Balla. ib. 2... 06%@ 15 Flake, lb. -. 05%@ 15 Nutmeg Pound 2. @ 40 Powdered, Ib. __ @ 50 Nux Vomica Pound 225...) a @ 2 Powdered, lb...15 @ 25 Oil Essential Almond, Bit., true, ozs. @ = Bit., art., ozzs. @ Sweet, true, lb. 110@1 a0 Sw’t, Art., lbs. 1 00@1 25 Amber, crude, lb. 75@1 00 Amber, rect., Ib. 1 10@1 75 Anise. Ip. 2. 1 00@1 40 Bay, lb. ..--__ 4 00@4 25 Bergamot, lb. ~. 3 50@4 20 Cajeput, Ib. ____ 1 bi@2 00 Caraway S’d, lb. 2 65@3 20 Cassia, USP, lb. 1 75@2 40 Cedar Leaf, lb. 1 50@2 00 Cedar Leaf, Coml., lb. --.. 1 00@1 25 Citronella, Ib... 75 @1 20 Cloves. Ib. 2... 1 75@2 25 Croton, Ibs..... 4 00@4 60 Cubeb, lb. -_.. 4 25@4 80 Erigeron, lb. -. 2 70@3 35 Eucalyptus, Ib. __. 75@1 20 Beunel 2 00@2 60 Hemlock, Pu.,lb. 1 155@2 Heml’k Com., lb. 1 00@1 Juniper Ber., lb. 3 00@3 Junip’r W’d, lb. 1 500@1 Lav. Flow., lb. 3 50@4 Lav. Gard., lb.. 1 25@1 Eemon, tb _ § 7h@2 Mustard, true, ozs. @1l Mustard, art., ozs. @ Orange, Sw., lb. 3 00@3 Origanum, art, We 1 00@1 Pennyroyal, lb. 3 25@3 Peppermint, 1b. 2 75@3 Rose, dr. @2 Rose, Geran., ozs. 50@ Rosemary Flowers, 1b.__ 1 00@1 Sandalwood, Bh, Ih 2. 6§ bes W. T, Wb. ... 4 50@4 Sassafras, true, Ib. _._ 1 60@2 : Syn, Ib . WH @i Spearmint, Ib... 2 00@2 Tansy, Ib. _ 3 50q@4 Thyme, Red, lb. 11 15@1 Thyme, Whi., lb. 1 25@1 Wintergreen Leaf, true, lb. 5 40@6 Bireh, ib. ___ 2 75@3 SYN 2 75@1 Wormseed, lb. __ 3 50@4 Wormwood, lb. 4 75@5 Oils Heavy Castor, gal. 1 15@1 Cocoanut, Ib. .. 224%@ Cod Liver, Nor- wegian, gal. ._1 00@1 Cot. Seed Gals. 051 Lard, ex., gal. 1 55@1 Lard, No. 1, gal. 1 25@1 Linseed, raw, gal. 75@ Linseed, boil. , fal. T73@ Neatsfoot, extra, gal. 80@1 Olive, Malaga, gal.__ 2 50@3 Pure, gal. _. 3 00@5 Sperm, gal. -___ 1 25@1 Tanner. gal. _. 75b@ nay Gab . | 50@ Whale, gal. ____ @2 Opium Gum, ozs., $1.40; Ip 1? 50@20 uk aad ozs., $1.40; 17 50@20 Paraffine 06%4@ ween meee a. pea Ib feces 45 White, gerd. Ib... 4€ Pitch Burgundy Se on ae Petrolatum Amber, Plain,lb. 12 Amber, Carb.,Ib. 14 Cream Whi., lb, 17 Lily White, lb. 20 Snow White, lb. 22 Plaster Paris Dental Barrelg 22 @5 Hess, lk .. G3 ¥%@ Caustic, st'keibe austic, s Liquor, lb, © TTS) Pound 989Oe6 © Potassium Acetate, Ib. .... 60 Bicarbonate, lb. 30 Bichromate, lb. 15 Bromide, lb. 61 Carbonate, ~~ 30 Chlorate, Atal, lh powd., I. ..... 47 Gtan., Ib. .. 3t lodide, Ib. _.. 2 70@2 QHH €9OOO 20 25 20 75 00 50 50 35 25 n 20 28 93 Permanganate, Ib. 2244@35 ie ee ib 80 Yellow, Ib. __ 50 : Quassia Chl Pound = 5 O5@ Powd., Ib. @ Quinine cans, 0ZS.__ @ Sal 5 oz. Epsom, Ib. Glaubers, Lump, Ib. Gran., lb. Nitre, Xtal or Powd. Gran., Ib. ___ 08 @ Rochelle, Ib. __ Soda, lb. Ash Bicarbonate, ’ Caustic, Co’l., b. 08 @ Hyposulphite, in 6 @ Phosphate, Ib. 23 @ Sulphite, Atal, Ib. ... OF @ Dry, Powd., lb. 12%@ Silicate, Sol. gal. 40 @ Turpentine Gallons 56 90 60 30 40 MICHIGAN GROCERY PRICE CURRENT The prices quoted in this department are not cut prices. They are regular quotations such as jobbers should receive for standard goods. Because of present day uncertainties, sharp buyers who are in good credit may sometimes be able to induce the jobber to shade some of the quotations, but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or under force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. Postrm Cereal. No. 0 ADVANCED DECLINED Chipso Quaker Coffee P & G Soap AMMONIA BREAKFAST FOODS Pears : ' Kellogg’s Brands Pride of Mich. No. 2% 2 25 Parsons, 32 oz. ______ 3 35 Corn Flakes, No. 136 2 50 Parsons, 10 oz. _____ 270 Corn Flakes, No. 124 ic Persons. 6 oz. _ £82 Pop No. 224 . Little Bo Peep, med. 1 35 = No 350 1 00 Black Raspberries Little Bo Peep, lge. 44 Krumbles, No. 412 ___ 1 “4 No 8 2 55 Quaker, 32 oz. ______ 10 Bran Flakes, No. 624 1 Beal -ann So Ge Bran Flakes, No. 602 150 ‘Tide of Mich. No. 2-_ 2 35 Rice Krispies, 6 oz.—-. 2 25 Rice Krispies, 1 oz. _. 1 10 Red Raspberries All Bran, 16 oz. __..__ 2 Ba NO, 20 3 00 APPLE SUTTER All Bran, - pz S No fe 1 40 . a 2 All Bran, Be M Ul N Table Belle, 12-36 oz., arceilus, Oo. 2 2: 2 as ag i ae — Hag. 6 1-Ib 57 Pride of Mich. __-___ 2 75 See ee ee Cass Whole Wheat Fla., 24 1 75 Whole Wheat Bis., 24 2 35 Strawberries BAKING POWDERS i... CC 3 00 > “ Post Brands Be 1, 20 moe : — am cos _ Grapenut Flakes, 24s 90 Marcellus, No. 2 ____ 1 80 Reval, 6 ox, dom. 229 Grape Rete, 3. --.-- = Royal, 12 oz., doz. ____- 4 37 Grape-Nuts, 50 -_-_- 40 Royal 2% lbs doz 13 TE Instant — Sng o 50 Cl oe ia 3 a: & “3 — Instant Postum, No. am er, Oz. 5 Royal, 5 ibs.. doz... 24 50 Clam Chowder, No. 2. 2 75 iy A ots iia 10 oz., 4 doz. in case 3 40 15 oz., 4 doz. in case 5 20 25 oz., 4 doz. in case 8 80 20 0z., 2 doz. in case 7 00 5 lb.. 1 doz. in case 6 00 10 lb., % doz. in case 5 75 BLEACHER CLEANSER Clorox, 16 oZ.. 24s _ 3 25 Clorex, 22 oz.. 12s _._ 3 00 idvwie, 16 o7.. 128 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue. 18s. per es. 1 35 BEANS and PEAS 100 Ib. Dry Lima Beans 100 Ib. White H’d P. Beans__ Split Peas, Yell., 60 lb. Split Peas, Gr’n 60 Tb Scotch Peas, 100 lb. __ “1 ere 08 oD oO So BURNERS Queen Ann, No. 1 __ Queen Ann, No. 2 White Flame. No. 1 and 2, doz. 26 25 BOTTLE CAPS Dbl. Lacquor. 1 gross pkg., per gross ______ 13 Post Toasties, 36s -- Post Toasties, 24s -- Post Bran, PBF 24 -- Post Rran PBF 36 -- Sanka 6-170. DOD DY DS bo 1 om ON 08 t ov Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6 8 00 White Swan Par., No.6 8 60 BROOMS 2 Quaker, 5 sewed ____ 5 00 Warehouse os 5 75 Bose 2 50 Winner, 5 Sewed -_-- 3 70 Whirk, No 2 2 25 BRUSHES Scrub Solid Back, 8 in. _. 1 50 Solid Back. 1 in. ---- 1 75 Pointed Ends —.-..-~ 1 25 Stove Shiver 1 80 No: 60 2 00 Peermess 225 2 60 Shoe No. 4-0 2 25 No 2-2) 3 00 BUTTER COLOR Pangdelon 2 85 CANDLES flectric Light, 40 lbs. 12.1 Plumber, 40 Ibs. —---- 12.8 Parafline, 6s —..____ 14% Paraffine, i128 —.____._ 144% Wicking —. ap Tudor, 6s, per box -_ 30 CANNED FRUITS Hart Brand Apples No: 0 4 75 Blackberries Pride of Michigan ____ 2 55 Cherries Mich. red, No. 10 -_.. 5 00 Pride of Mich., No. 2 2 60 Marcellus Red ___-__ 210 special F4p 1 35 Whole White — ..--_- 2 80 Gooseberries No. 10 Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake. 10 oz. Cove Oysters, 5 oz. Mm bo htm DODO Oo bo ht on So Lobster, No. 4, Star 00 Shrimp, 1, wet ___ 45 Sard’s, % Oil, Key __ 4 25 Sardines, % Oil, k’less 3 35 Salmon, Red Alaska_. 1 90 Salmon, Med. Alaska 1 45 Salmon, Pink, Alaska 1 25 Sardines. Im. 4%. ea. ¢@10 Sardines, Cal 95 Tuna, % Van Camps, Gon 75 Tuna, 4s, Van Camps, Ron = 1 Bo Tuna, ls, Van Camps, Boe 60 Tuna, %s, Chicken Sea. BOR 5 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut 43 Beef, Lge. Beechnut 51 Beef, Med. Beechnut 07 Beet, No. 4; Corned _. Beef, No. 1 Roast __ Beef, 2% oz., Qua., sli. Beef. 4 oz. Qua., sli. Beefsteak & Onions, s. Chili Con Car. is Deviled Ham, %s ____ Deviled Ham. ¥%s ____ bet BHO et DOD pe ed DO w o Potted Beef, 4 oz. ____ 1 10 Potted Meat, %4 Libby 45 Potted Meat, % Libby 75 Potted Meat, % Qua. 55 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 80 Veal Loaf. Medium __ 2 25 Baked Beans Campbells, 48s 2 30 CANNED VEGETABLES Hart Brand Asparagus Natural, No, 2 _... 3 00 Tips & Cuts,- No. 2 .. 2 25 Tips & Cuts, 8 oz. __ 1 35 Baked Beans 1 Ib. Sauce. 36s. cs.__.. 1 60 No. 2% Size, Doz.____ 95 No. 10 Setce.- 5 3 80 Lima Beans Little Quaker, No. 10 8 25 Baby. No, 2 1 70 Pride of Mich. No. 2_. 1 60 Marcellus, No. 10 ____ 6 50 TRADESMAN Red Kidney Beans 10 3 NO. 10) 0 90 NO: 2 85 S 02.0 45 String Beans Little Dot, No. 2 -... 2 2% Little Dot. No. 1 -... 1 80 Little Quaker, No. 1_. 1 60 Little Quaker, No. 2__ 2 00 Choice, Whole, No. 2__ 1 70 Cit: Np AD oe 8 00 Cut Ne, 2 1 60 Pride of Michigan __ 1 35 Marcellus Cut, No. 10 5 50 Wax Beans Little Dot, No. 2 ~... 2 25 Little Dot, No. 1 _... 1 80 Little Quaker, No. 1__ 1 45 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 70 Choice, Whole, No. 1 1 35 Cut, No. 10. 9 00 Cat Ne. 2 1 50 1 2 5 50 Pride of Mich., No. 2 Marcellus Cut, No. 10 Beets Extra Small, No. 2 __ Fancy Small, No. 2 __ Pride of Mich., No. 2% Hart Cat, Ne. 10 Mart Cut No. 2 Marcel. Whole, No. 2% Hart Diced, No. 2 ..__ = sINNty 3338 co & oo oun Carrots Deed: No 22520 2 90 Diced: No. 1 | 4 00 Corn z0lden Ban., No. 2. 1 25 Golden Ban.. No. 10 10 00 Little Quaker, No. 1._ 90 Country Gen., No. 2.. 1 20 Pride of Mich., No. 1 80 Marcellus, No. 2 _. 9% Fancy Crosby, No. 2_. 1 15 Fancy Crosby. No. 10 6 50 Whole Grain. 6 Ban- tam, No. 2 1 46 Peas inttie Dot. No 2 3°95 Little Quaker. No. 10 11 Little Quaker, No. 2__ 2 15 Sifted E. June, No. 10 9 50 Sifted EB. June. No. 2__ 1 75 Belle of Hart, No. 2__ 1 75 Pride of Mich.. No. 2__ 1 45 Marcel.. Sw. W. No. 2 1 45 Marcel., E. June. No. 2 1 35 Marcel.. BE. Ju., No. 10 7 50 Pumpkin No. Se 4 75 NO, Bie 1 30 Sauerkraut WO, 4D 4 00 MO. Cee es 1 35 MO, 2 1 05 Spinach NO. 2M 2 25 NO, Oe 1 80 Squash Boston, No. 3... 1 35 Succotash Golden Bantum. No. 2 2 10 ert, NO 8 1 80 Pride of Michigan 1 65 Marcellus, No. 2 -... 1 15 Tomatoes NO. 100 2. ee oe IG: 246 1 80 0. 2 ee Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2__ 1 10 Tomato Juice Hart, No. 10: 2... 4 75 CATSUP Sniders 6-07. 95 Siders. 14 07. 22 1 55 Sniders, 8 oz.....Poz. 95 Sniiders, 14 9z.__._Doz. 1 55 Quaker, 8 o0z.____ Doz. 99 Quaker, 14 o0z.____ Doz. 1 20 Ruby. 14 0z._.._._ Doz 95 CHiLi SAUCE Sniders, & of. o.- 2... 1 65 Sniders, 14 oz. ---_.- 2 25 OYSTER COCKTAIL Sniders, 11 oz, —.._ — 200 CHEESE Moguelart 55 Wisconsin Daisy ____- 14% ‘Wisconsin Twin —_____ 13% New York June —__.... 24 Bap Sago. 2 40 BTN 15 Michigan late 14 Michigan Daisies ..._._ 14 Wisconsin Longhorn -_ 15 Imported Leyden ______ 23 1 lb. Limberger ~~. .__ 18 Imported Swiss ~._.___ 50 Kraft Pimento Loaf _. 21 Kraft American Loaf __ 19 Brait Brick Loaf .._-:_ 19 Kraft Swiss Loaf ______ 22 Kraft Old Eng. Loaf__ 32 Kraft, Pimento, % Ib. 1 50 Kraft, American, % Ib. 1 50 Kraft, Brick, % lb. __ 1 50 Kraft, Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack —___ 66 Adams Dentyne _______ 65 Beeman’s Pepsin _______ 66 Beecnhut Peppermint __ 66 Doublemint 2. 66 Peppermint, Wrigleys __ 66 Spearmint, Wrigleys __. 66 sacy Hruit 66 Wreleys P-K 66 Veaperry 2 oo 66 CHOCOLATE Baker, Prem., 6 lb. % 2 38 3aker, Pre., 6 Ib. 3 oz. 2 32 CLOTHES LINE Riverside, 50 ft.....__ 1 40 Cupples ‘Cord ________ 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand 23 Boston Breakfast ____ 23 Breakfast Cup _______ 21 Competition .2... ...__ 15% dperiat 20 35 So Ve ee 19 Majesties 29 Morton House 33 NROTOW 28 26 aren 26% Competition _._. 15% McLaughlin’s Kept-Fresh Coffee Extracts M. Y.. per 100 Frank’s 50 pkgs. Hummel’s 50, 1 Ib. -- 4 25 10% CONDENSED MILK Eagle, 2 oz., per case 4 60 EVAPORATED MILK Pare, Pau 2 2 95 Pace, Baby 3 7 AR Quaker, Tall, 10% oz. 2 85 Quaker, Baby, 4 doz. 1 43 Quaker, Gallon. % dz. 2 85 Carnation, Tall. 4 doz. 2 95 Carnation, Baby, 4 dz. 1 48 Oatman’s Dudee, Tall 2 95 Oatman’s D’dee, Baby 1 48 POL, Te 2 95 Pet, Baby, 4 dozen_. 1 Borden's, Tall, 4 doz._ 2 95 3orden’s Baby, 4 doz. 1 May 17, 1933 » CIGARS Hemt. Champions _. 38 50 Webster Cadillac __._ 75 00 Webster Golden Wed. 75 00 Websterettes _.______ 38 50 Cincos 38 50 Garcia Grand Babies 38 50 Bradstreets _ 38 50 La Palena Senators. 75 00 dine 2 38 50 R G Dun Boquet __ 75 00 Perfect Garcia Subl. 95 00 --<-e = Budwiser .........___ 19 50 Tango Pantellas ____ 12 An Skylines ~-__..._...__ 19 60 Hampton Arms Jun’r 37 50 OA 35 00 Rancho Corono _____. 35 06 BRenWay 2280 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten ________ 14 PICAGO es 09% Wrench Creams _ 11% Paris Creams | 12 WUDier oe 09 Hancy Mixture .. 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 2 Nibble Sticks _____ 4 1 36 Chocolate Nut Rolls — 1 50 iaady: Vernon .... 115 Golden Klondikes ____ 1 05 Gum Drops Cases Jelly Stfings 14 Sip Top Jellies § 09% Orange Slices ___..__ 09% Lozenges Pails A. A. Pep. Lozenges __ 13 A. A. Pink Lozenges __ 13 A. A. Choe. Lozenges __ 13 ‘Motto Hearta (6 let Malted Milk Lozenges__ 19 Hard Goods Pails isemon Drops 2. a2 O. F. Horehound drops 12 Anise Squares _______ = Ad Peanut Squares _____. 13 Cough Drops Bxs Smith Bros, 1 4a Luden’s ick eager nia Ge ee 1 4. Viek's, 40/10c _.... — 2 40 Specialties Italian Bon Bons -..... 16 Banquet Cream Mints__ 17 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR S (hl boxes 0 4. DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15 N. Y. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice _. 10% Evaporated, Ex. Choice 11% PANCY os 13 Ex. Fancy Moorpack 15% Citron 16 Ab. Boe 2 24 May 17, 1933 MICH ek IGAN TRADESMAN Packages, 11 oz. _____- 11% eee ee : Babbitt’s, 2 ee ee 2 doz. .... 2 75 : Holland pain ae . | ce hU Am. Family, 100 box 5 60 bia beeen ue es Wilson & Co.’s Brands Mixed. bbls. =” : ree Seid bowed oe ia pitted__ 1 35 Oleo — ee Milkers, Regs rae Nesta, 10) ie perial, 12s, pitted-— 1 35 wut ae 2 Milkers, Kegs _ ae oe Nee box 5 li a a Milkers, half bbls. ____ Blake White, 19 box 28 Choice —---ige@as oo 11 Milkers. bbls. i. Grdma White Na. 10s 3 = ey SS Jap Rose, 100 box — 7 40 age Ni ee noe oyPeaches Top Steers & Heif. _ li Palm’ Olive, 144 bo : = 7 60 oe : Bap, a. a MATCHES Good Steers & Heif. __ 09 Lake Herri Lava Cp leat .. Choice _--__. ty Diamond, No. 5, M44 6 15 Med. Steers & Heif. _ 08 Bbl-. 100 Ibs. Pummo, 100 box ~~ ‘8 oo te” 144 box 6 15 Com. Steers & Heif oT Og Mackerel __ Sweathe ay — = 4 85 Choice oats sich iat’ ; = ‘ ‘ theart. 100 ae Swan, iit x 15 Tubs, 60 Count, fy. fat 6 00 Grandpa Tar. 50am, 2 10 i ec cac - ce ee = : . Fancy fat 1 50 waver Tar, 50 lge. 3 50 : 22 , Pes Witams 8 : 7 Orange, American _____ a Top Se eeu 08 Willems tettice ter 8 : a Pek hea Safety Matches Can 2 07% : Williams Mug. per doz, 48 oe . goa ro ty Matches oS oo en ore ae ne Bux ‘Foilet. 50 __ 3 15 ignal Light, 5 gro. cs a ~_ 18 60 - : Raisins , . es 4 40 reo : ei medi Seeded. bull 6% KK K K Norway — 19 50 SPICES qongou. medium oe ste ac ie a 8 Ib. pails ----—--——-- 1 40 wee oe Gongou. Fancy ——- Gat is pos diess blk.___._ 6 MULLER’S PRODUCT Gaon amb 22 ag Hoe ee ie ee 1 50 Aiepics, ao _ @a4 on eee ae 12043 aia ble muece : od hades ey eee : . boxes _ 16 at nzibar - ¢ Quaker Seeded, 15 oz. bie Spaghetti, : a le ; 00 Medium ~—--..--------—- 03 chain be pat doe, zi et 09 Medium ---_-_-_-____ 08 a 5c pkg., doz. @40 Mediu — Bid aet 2 w finger, Africa _._____. ot aa. = es, 6 oz. _. 2 00 SOE BEA Mixed, 10e. oF : co Wee Waco fon 2 OC 2 in 1 aoe Mixed, 10c pkgs., doz. ao oo rglifern ies Bee i a EB, a - _— = : aa : 80@90. 25 lb. oe (250 . 2. Mutton Bie a. dz. 1 30 Nutmess, 105-1 — ots : ( ) 22.005 esate ee - | dom : 1 BE a cee 25 Ib. hese _@0oe Medium __ ick Bixbye. dos. _. 200 Pepper, Black -- a Cot es ait 25 Ib. boxes -@06 eo oo Shinola, doz. __..____ a Z Cotton, 3 ply alls 27 so@éo, 25 Ib. boxes..@07% A ee, lc lc : ion, : 407050, 35 ib boxes @OTe oo Peerless -.-. 15% ae 300: 0, 25 Ib. boxes_._.@08% Srazil, large -------.. 12% os zeae | On oh nies ee 2 11% ; Pork Ailspice, Jaivaica ---- @16 |B. O ae ou i Merete ey eH, oa pee or ae a Ge ep s, Naples = | iieciiene rae : a . per doz... 1 30 oe eae @21 White ine, 40 grain. 2 Peanuts, Jumb % Shoulders _ ay ack Silk Liquid, dz Ginger, Corki D18 rite Wires, 19, Rrain_— Pecans, 3, pr site or Tse Spareribs a cian Silk Paste, ‘aa i 2 Mustard ae O19 — as Grain 25 ue Pecans stae fe Sparertbs 05 Bnameline ee ae Mace Penang __---_-- = 9 5 Ct ak Pecans, Seach ------ . Trimmings __._._____ 06 E, 2 ue oo dz. 13 sae a m9 ° aro 3 ans, | am ; nani “1 A Si ae ak eee * u ° per do ‘ 4 utme £s ---- eS ? 3 a Hickory eee ie a Tie se doz. we ; ; Perper, White ao No. L ee ae Ee * So un, Ponjer Cavenne oo Na a shod ay ou Bulk Good PROVISI yeoee Sum. per daw. 130 patria Cayenne —-. @25 Nor} Per gross -___” 1 50 Elbow Macaroni 20 Ib. 4¥, Barreled phe Vulcanol, No ts 2 go Paprika, Spanish @30 te & Der xroae —____ 2 Bu E : , . b ‘lea ae OUR Stovoil. | E _ coe 30 pee ee oe * oD BE Noodle. 10 Ibs. __ 12 F Salted Peanuts Short Ga ee 16 00@18 00 i 77 a © a aoe Fancy, No. 1 Bar 8 12 60 tochester, No. 3, as on | . anus dca : ° @ 4. d 4 1 lb. Cellop’e case 1 80 Chili yonder Ma te 65 a 75 ie Pearl Barley bs no Salt Meats SALT cory San. 7 80 ilo cae . ellies 18-29@18-10-7% f ©. B G i Guan SS : ie cre Grits (22 5 00 Shelled 2 Colonial, 24 2 i Rapids pi Salty i 35 ‘ae a elle €Colonial 36. [2 a Gate fide. E oe ec colonial, 36-1% agen OS nad chet ) : . S i . Wid sent ae bard - Colonial, lodized. 24-2 13 pre ean Mackel handles Emad, 2 00 . bi ol ib. tubs __ Pong ate : . Sg oe aig le a mia er 9 A HG obhakes Bape shes | $url tesren ———-# BMEEE Stee hana st India - Seams Gaulcd 20 Ib. pails _—_- , ec.. 70 Ib. 100 S “a... 2 Splint, ‘large. De og ee ed --------- 45 10 is __--advance % Packers Meat . avery Foe 1, Sulint. lage ia cans Salted a8 Ay i eee eS Grenee Rock ag G thee ia _....._. 90 Swit medias 8 50 3 Ib. aati oo avenee 1 Butter $ 100 Ib.. each 85 Tumerci, 1% oz. ____- 65 Splint, ae Rat, wood - _ 3 California Hams __. <2 Mo — 1g PARIS GREEN Pieni a Hams --_.@09 lige spring 7 : Bee Eee yg Pinlg’ Bolted Hains @ty "Cor . ay “Brands 1s ------------- ec rer ce Te ee 8 : sranes Ag -----_-------------—- 32 . Minced D1: ‘No. oe eee 28 and $e 2303 30 bacon Fg gia ou Blue Karo, $0. 5, 1 di 2 99 ani —— oF e Karo, No. 5,1 dz. 299 Large Galv te Ele Karo, No. 10 .. 2.99 Medium ai a PICKLES bus Hed Karo, No. 1 207 “imell Galvanised 2673 FRUIT CANS Med ieless, rump -_-.@19 Fr 'g, 3: ted Karo, No. 10 3 29 oe PICKLES | 00 ee Run’g, 32, 26 oz. 2 40 Red Karo, No. 10 ao resto Mason 5 gallon, 400 count 4 75 Todized, 32,26 6 3% . Bee Cages Stand Ravia ps : Todized, 32, 26 oz. —. 2 Bi ‘olobe If pint ____- - ao Liver Five c (oae Fass, single. fo ! : po ae - case lots _______ 2 30 tau Brass, single -——--___- 6 25 Ee int —— ii Cait Sine . Gesuce Re Flavor a ae — —— é 00 ne, ar sane 295 a re Rina emma - Orang Ze rok was . om 2 3 cae Sia --- Gallon, 500 __--_.__ 7 25 -- 08 ge, No. 5,1 doz. 413 Single Peerless ---_- 7 50 T BORAX Maple and Can Universal et 2. mnPICE . vesty tne Team Eanes per gal. --- 150 sls — anc: a . : ges __ 3 35 anuck, ‘tan __ 5 FRUIT can Fee ae Rancy Head 0 = EG 10 oz. packages -. 4 40 & gak van __ & 50 Ww carton ed Lip, 2 gro. Gal.. 40 to Ti ickles 6, % lb. packages __ 4 00 aus tter ao Presto White Lip, 2? 70 32 oz. Glass ‘Pickled. 3 00 RUS 1p guar = ie eee : resto White ip. 7 32 oz. Glass Pickled 2 00 a Be . ane Welch. 12 quart case 4 40 a io, Butter 18 00 1s Fostma Biseu °, : Ds ASHING POWDERS week 12 pint case. 2 25 9 in Hotter = 35 0¢ i at per case a 1 80 Bon Ami a. 185,, box 1 90 ch. 36-4 oz. case__ 2 30 ns, per ca Brill ee - Sas. oe 12 ca ee ipso, laree_ 2 Dill rtons, per cé 5 ships arge 2 13 - |. (GELATINE 8 pickles a case__ 1 45 plage vee tl COOKING Ott Fibre, Manila,” nite. ¢ ste, i oe 1s soa"aen Oo ‘ Q Climaline, 4, do. oem 3 Mazola Fibre, Manila, white__ 05 : soli 8 + 200 -—-------- 5 : Ge Sad Pings, 2-dGg. 2.8! 5 t +s a Piymouth. White —.. 55 at. 1300 oe 30 00 - SALERATUS ae. = a re _. : 50 noe { doe , SS Si DF 05% om ant: S vy 12 Earce _- 80 alf Gallons joz._. 5 ‘oe ammer 24s 1 50 Gold Dust. 12 Large. 1 80 Gallons, cau ‘os 31 ee my 3 mM Hod 24 0 425 © Gallon cans, each __ 3 35 E : ae oe om ie ea Eaun., 4 dz. 3 65 ese tee cae ND PRESER ES a ame DIPES , 7 hi cobs o utch Clean., 4 dz. 3 40 Ye ation, 30 lb. pails 1 60 ot Soe v Ingo, Bis = She Pure, 6 oz., Asst.. doz. 90 Granulated. ae ib, 1 35 Rinso, 24s ee 4 30 Le PSgerse —— Suniig . 3 dos. = 2 10 Pure Pres., 16 oz., dz 1 40 packages b. to a. Ee Efe. oral ee Sunlight. tie doa."—-—— 1 38 See 1 10 Spotless Cleanser 48, Pepper a te Yeast Fc m. 3 doy. 2 70 [eee iS) at | 32, oz, woman ngnomnn= g5 Royal Mint ___ 3 a Yeast Foam Th Cis attPEAY! Flush, 1 doz. -- 2 25 Tobasco, small ______ 75 ; le JELLY GLASSES . per doz. 2 65 co a a : 1 Don. doa 2 ot % Pint Tall, per doz. 38 Paces gore - _... 470 Peerless Dh hee 18 Speedes, 8 dos. ----—- 120 acl lar es . . per doz. ._-- 1 } oa are “1 smal 250 Old Kent, 1 lb. Pure 25 =o saa Toes Ge ai A-} swat 5 jelsehmann, er doa. ot. Cleaner, 24s 1 85 Caper, 2 oz. _--------- aa coe cae eo "On op eee ae 330 Red Star. per dow. ..... 20 22 MICHIGAN TRADESMAN May 17, 1933 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. “Never” Is a Short, Short Time “They will never buy grey again.” This amazing statement was made just a short three years ago by not one, but several speakers, before the Joint Styles Conference. At that time we had made the off-stage remark—‘‘Never is a long, long time. Let us change that to say that in fashion, as in any- thing else, “never” often proves to be a very short, short time. Within a period of six months, we have seen grey come into national acceptance with a swiftness and a sureness that has been a delight to the customer and to the merchant as well. No mdre natural a promotion has ever been staged than the wide-spread sale of grey in many shades in apparel and in complimentary shades in footwear. It would almost seem that in a year of stress and financial tightness, the lux- ury of grey would be almost impossi- ble and yet the grey season was a success all the way down the line. It made sales in spite of bank failures, moratoriums, unemployment and_ all the factors that would normally retard the sale of an “extra” luxury. There were several things in favor of the color. It had been long enough out of fashion to swing in again. Women were tired of the heavy dark colors and wanted the lift of grey as an intermediate color in springtime. And yet, as weather goes, it certainly was not propitious to a new and extra color. Still, it sold and served well the purpose of cheering the public and the merchant. The merchants of this country are certainly to be congratulated on the excellent job they did in changing a “never” into a profitable “present.” Its life as a style movement it not yet over for it will no doubt return in the gun-grey next Fall, to fit into the needs of that season. “They will never take to ventila- tion,” was an utterance a score of years ago, At that time one manufac- turer was considered extremely eccen- tric because he punched holes in his shoes and advocated sandals for health and cleanliness. He was looked upon as a very “unique character” in the industry—a fanatic and faddist on the subject of ventilation in uppers and flexibility in soles. He had practically the entire field of that type of footwear to himself. With that little advantage of solitary exclusiveness because of trade resistance to new ideas, he was able to build up a tidy fortune and then retire; but he died before he ever saw the full light of his theory sweep not only a nation but a world of shoemakers. Just as Erwin Cone was ahead of his times, so too we are see- ing new things still in their infancy which will make a place in the foot- wear of the future. “They will never sell more pairs per person,” — and then the opinionated one will go on to say that the peak of 1929 will never be reached again. One thing that this depression has done, more than anything else, is that it has forced open-mindedness. No longer can the shoe industry be hard- shelled in its traditionalism. It must do more and more pioneering and in- vestigating of “new fields.” This truth comes to us vividly in the period of “recovery.” An industry must face the fact that in standard, orthodox, every-day-types of footwear, it has a limiting market of approximately 350,000,000 pairs of shoes per year. If it is to increase that numerical market, it must be receptive to new uses for footwear. A visiting merchant from the Orient says “real foot health will come to America when we ultimately learn the art of changing our shoes.” For exam- ple, in the Orient, outdoor footwear is taken off as you enter a house and a comfortable pair of sandals is donned — in which the big toe is separated from the other toes by both a pocketed sock and a thong sandal. That in itself makes strong, healthy feet and makes the Orient practically bunion-less. A new and radical thought, indeed! “They will never pay higher prices.” Oh yeah! — they are paying them now, for there are exceptional lines of shoes selling at higher levels because of some special feature, development or im- provement.—Boot and Shoe Recorder. ——_».-2.->——_- Items From the Cloverland of Michi- gan Sault Ste. Marie, May 16 — Well, here we are with banners waving in our restaurants and drink parlors, ‘Beer Is Here.” The Sault did not have to wait until 6 p, m, to start doing business as our local authorities let them go to it at 4 p. m. Thursday. For a short time pedestrians flocked to the oases and dispensers did a rush- ing business. As the meal hour ap- proached, the rush fell off, leaving only the regular diners in hotels and res- taurants. A few drank the legal brew with their meal. One of our policemen said that the streets were practically deserted at 2 a. m. and he did not notice a single drunk. We felt sorry for our Canadian merchants across the border, who have been getting a large patronage from our side of the river all the years since prohibition ended in Canada, but we should not feel too bad, as we find that since we went wet, the Soo Falls Brewing Co., in the Canadian Sault, has received orders for ten carloads of beer a month for Los Angeles, Cal. The company plans to start shipping immediately, but none will be ready for this side of the river until a supply is on hand. Customs officials here said the shipments were subject to the regular duty of $1 per gallon as well as a duty on bottles. Legalized beer of 3.2 strength may be brought to this country duty free by tourists on the regular $100 exemption, providing it is properly labeled and de- clared at the docks. Lester Wunrow has opened a new eating place which will be known as the Lock View Chop Suey Shop at 309-311 West Portage avenue, Mr. Wunrow has had two years’ experi- ence in cooking chop suey in Detroit. Standard brands of beer will also be served by Mr. Wunroy. The new place is neatly arranged with eight booths and four tables, which will seat about sixty people, with a nice view of the locks. Nels Bye, 70 years of age, died at his home last week. He had been ill for the past four years. He was born in Skogo, Norway, and cmae to this country in 1881. He first settled in Muskegon, where he was a contractor and Jumberman. He came to the Sault in 1916 and did much of our road building. He made a record in building good roads which stands as a monu- ment to his memory. He is survived by two sons and two daughters; also by a large circle of warm friends. The A. & P. Co. is negotiating with D. K. Moses for the building formerly occupied by the Leader on Ashmun street, which, if completed, will give the A. & P. the largest store of its kind in the city. Statistics show that girls with steady jobs scored remarkably high, matri- monially, during the recent leap year. The D., S. S. & A. Ry. petitioned the state public utilities commission to abandon its station at Strongs and to discontinue all activities at Moran and Brimley. A caretaker would be left at the latter two stations. It will also ask the commission to permit it to discontinue its Wetmore and Munising junction stations. It is rather interesting to note that almost everybody you meet nowadays admits that his business is “a little’ better. Sam Kirvan, manager of the Back to Nature Decoration Co., has received permission from our city manager to paint house numbers on curbs, making a nominal charge for the service. The retail merchants committee of the Chamber of Commerce is calling a meeting Monday éo discuss the clos- ing of business places each Thursday afternoon during June, July and Aug- ust. This seems like a move in the right direction, as our Canadian friends have been closing one-half day for many years and have enjoyed themselves, also the clerks, during the summer months without any marked loss to their business. Co-operation of Mich. Sault in Sweet Adeline week in July to replace wolf week was promised by our Mayor, Andrew Short at a meeting of Sault, Ontario, business men last week. A program similar to that followed last year in wolf week was outlined at the meeting and J. A. Furse was named sz Sweet Adeline 28tax. organizing chairman. week will be preceded by a Michigan- Ontario tour of the Sault, by lumber- jack troubadours who have already won fame for their singing. Starting June 24 they will visit twenty cities, including London, Windsor, Toronto, Jackson, Grand Rapids and Kalama- ZOO. Dr, E. H. Webster, who has been taking treatments at Rochester, Minn., for the past few weeks, returned home last Saturday, much improved in health. One never has a chance to win with a dentist. He either plugs you or else it’s a draw. Mrs Oscar Peterson, who conducted the Shallows Inn at the Shallows last season, has moved to the new location on Riverside Drive at what is known as Mitchell's or Six mile point. Mrs. Peterson’s place was famous last sea- son for its fine fish and chips dinners. At the new location she will serve morning coffee, afternoon teas to bridge parties, evening dinners, fish and chip dinners, also steaks, chicken, baked ham, chop suey, or chilli on re- quest. Reservations may be made by phone or mail. William G. Tapert. —_+- > _. Food Trade Studies Tax Plan Grocery interests will accept without protest a Federal “re-employment” or manufacturers’ sales tax on their goods if the new levy proposed by the admin- istration is general in its scope. In event that special exemptions are made for any industry, the food trade insists upon being exempted also. In grocery circles the proposal for a “breakfast table tax” applying on sugar, coffee, tea and similar products is not taken seriously. Producers are of the opinion that the suggested levy will be subordi- nated to the plan for a general sales Mutual Building INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN The same saving and the same service to all Phone 20741 a rr aes: OP May 17, 1933 MICHIGAN TRADESMAN 23 SOLVING TRADE PROBLEMS Aid Given Seller and Buyer in Pro- moting Business A manufacturer of golf clubs was attempting to adjust his manufacturing policies to demand. In order to do this it was necessary that he should know what proportion of his production should be of left-hand clubs. He wrote the United States Govern- ment asking the question: “How many left-handed people are there in the United States?” After some circulation among the Government departments, due to the miscellaneous character of the ques- tions, his request was received in the “Marketing Service Division of the De- partment of Commerce. Clerks, trained in business research, were required to seek the answer to the question. They gave the manufacturer an _ estimate, from information obtained through the Bureau of the Census and the Bureau of Public Health Service, which would serve his purpose successfully. Thausands of unusual questions are presented to the Marketing Service Division each year. These requests for answered by members of the research staff. It would often be impossible or extremely difficult for an outsider to locate the desired data, since there are so many services of the Government which make available in statistical and other forms, useful to men engaged in in business, large and small, and which would be buried if there were not per- sons whose business it is to uncover it. This applies also to information sources outside the Government, such as private research agencies, trade associations, trade journals, and busi- ness houses. Part of the service of the Marketing Service Division consists of a clearing house of business informa- tion. The small retail operator, who has been affected by the pressure of mod- ern competition and the constant flow of persuasive argument in favor of enlightened store management to in- quire into the efficiency of his own establishment, may often be confronted with an inability to find comparative information by which to measure his ewn efficiency. Suppose, for example, he needs fig- ures on operating expenses of the bet- ter class of stores in his own field, to serve as a “target” in his campaign of expense reduction. Suppose he de- sires to know where his credit methods differ from the custom in his field and where his own method breaks down. Suppose he wants to change his policy in regard to advertising. Suppose he wants to know why so much of his merchandise is returned to the store. Ordinarily, the small merchant would not be able to locate this infor- mation, or he could not be sure that the information he does get is suffi- ciently accurate and authoritative to be useful. It is the function of a branch of the Marketing Service Di- vision to obtain for him this informa- tion, and to help him ‘find the solution of his problem. In order to offer such a service, the Marketing Service Division has pre- pared tools in the form of publica- tions, which speed the operation of the service. For example, there is a complete bibliography of all research by both governmental and nongov- ernmental organizations in the field of marketing. There is a complete directory of all National, State and local trade associations and commer- cial organizations, classified by loca- tion and field of operation. In keeping with the theory that noth- ing is used to the maximum which is not generally known, the Marketing Service Division has established two functions to bring helpful information to the business man, rather than wait- ing for him to ask for it. In the ‘first instance, there is what is known as the Merchandising Informa- tion Service, which is a system of dis- tribution of the information available in the division through a group of 284 co-operating trade associations and chambers of commerce, with the 34 district offices of the Bureau of For- eign and Domestic Commerce acting as the focal points. Abstracts of Gov- ernment publications, digests from outside studies, and lists of informa- tion sources on especiallyy “live” busi- ness subjects concerning which the sources of information are scattered, are the principle features of the serv- ice. In each organization co-operating in this service, a file of these reports is set up. The members of the association then have near at hand much of the elementary material on business sub- jects which they formerly had diffi- culty in obtaining or could not obtain at all. Of course, there are agencies of the Government which are constantly making investigations of business problems and are issuing them in the form of publications. It is the busi- ness of the Marketing Service Divi- sion to make the existence of these reports known to those who should benefit by them. To prove that these reports do appeal to persons engaged in business when they hear of them, there has been noted an approximately 100 per cent increase in orders since the Marketing Service Division has undertaken to publicize their existence. The second activity of the division in bringing helpful information to the business man is in the form of group application of the results of the studies of other branches of the Bureau of Foreign and Domestic Commerce, It is the practice to arrange through trade associations and business organizations meetings of men engaged in the same line of business, and to explain to them how these publications will serve them in pointing out errors in man- agement, leaks in expenses and new policies. In order for the individual business man to benefit from this service it is necessary for him to enlist the co-op- erative interest of others in his busi- ness in his locality, either through his trade association or on the outside. As the title of the Marketing Service Division indicates, its activities are directed principally to the field of the marketing of products by manufactur- ers, wholesalers, and retailers, The consumer, however, is not overlooked completely. The consumer’s principal problem arises in the selection of an article from a group of competing products, and it would of course be outside the functions of any govern- mental agency to attempt to make this selection for him. But the consumer is always in mind, When a merchant is aided in reducing excessive costs of operation, the effect cbviously is to bring that store’s goods to the consumer at a lower price. When a merchant is shown how to make his store more attractive, it is the consumer who is actually asking for the renovation. When a merchant’s credit policies are overhauled, the consumer as a class, receives the benefits since he bears less of the burden of credit losses. And when trade and indus- trial co-operation are enlisted, the con- sumer receives better products at less cost. Furthermore, the consumer as an individual is not left out when seeking information concerning business and marketing. It is available to him as well as to the business man. It has therefore been the responsi- bility of the Marketing Service Divi- sion to bring to the individual manu- facturer, wholesaler and retailer the best thought in better merchandising, by making helpful information avail- able to him, by interpreting for him the results of research, through discussion with him in group meetings of the common problems of his business and through easily understood digests to afford him the basis for maintaining and increasing his operating efficiency. In this manner, 1,305,000 individual services have been rendered in the do- mestic commerce field in the past year. Edwin B. George. (Copyright 1933 by The United States Daily.) ——_e-+____ Kalamazoo U. C. T. News Kalamazoo, May 16—Council No. 156 met in regular session Saturday evening, Senior Counselor Morley O. Leech presiding. All officers were present except P. S. €. Chivington, who was out of the city. Ritualistic work was letter perfect as given by the officers to a class of two new members — Brothers Schip- pers and Van Haaften. A very fine entertainment consisting of several wrestling bouts was staged by Brother Cal Mohney and his com- mittee, followed by a fine luncheon prepared by Brother Anderson. Arrangements were somewhat al- tered relative to delegates to the con- vention at Bay City in June and it was decided to have P. C. Goodrich repre- sent Council No. 156, with, perhaps, a number of other members and _ their wives who will make the trip for the outing it affords. Several new applications for mem- bership and one reinstatement were presented and carried over for the next meeting in June, Frank A. Seville. A Business Man’s Philosophy A stenographer who works in a law office and has charge of mortgage in- terest collections suggests that debtors might find is easier to pay and credi- tors might find it easier to collect if billings were made quarterly instead of semi-annually. “T find it much easier to pay a debt if I can do so in small bites,” she writes. “About ten years ago it used to be the custom to issue quarterly bills, but the custom fell out when money became so plentiful. I wonder if the time has not come to return to the old way.” Here is a simple and obvious idea that could ‘be used by many financial institutions and taxing bodies. People become completely discouraged when a bill for a big payment is received. Instead of waiting for debtors to ask for smaller and more frequent billings, creditors should offer them before it is too late. By acting in time, losses may be avoided. I know men who, for many years, could write a check once a year for an insurance premium of $5,000 and think nothing of it, but few of them now have a daily balance of one-tenth of that sum in their checking accounts. This is a new era. a June Rug Price Rise Likely Sentiment for an early price advance on all lines of rugs and carpets has gained ground in manufacturing circles this week. Producers, who planned originally to hold up any price increas- es until the official opening of fall lines Aug. 7, are now debating the advisa- bility of imposing a 5 per cent. increase around the middle of June. Under the new plan the advance in prices would be divided into two 5 per cent. raises, one effective in June and the other in August. Increased demand for rugs, enjoyed throughout the market in the last two weeks, has encouraged pro- ducers in the belief that the market could absorb a price rise before the close of the present season. a a Glassware Prices Strengthening Steadier demand for glass products and a strengthening of prices were seen this. week by leading producers. For the first time in some months a number of factories have a backlog of orders, This condition is spreading, especially in the bottle and container field. The comparatively good market for plate and window glass continues. Requisitions from the automobile fac- tories continue heavy. Production of beer bottles is at a high level. The de- mand for pressed and blown glassware for restaurants, hotels and the home has been strong. ~~» OUT AROUND (Continued from page 9) — not on made land — remain in occu- pancy to-day hereabouts. Steel and concrete buildings, skyscrapers, like- wise. Same prevails now in the Los Angeles district. Only flimsy struc- tures went down, and there will be fewer of those henceforth. E. A. Stowe. ee Sound money rings true. Phone 61366 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants pepartment Advertisements insertea under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Building suitable for gar- age, hatchery, blacksmith shop. $400. Dr. Ames, Morrice, Michigan. 572 Late Mercantile News Detroit—The New Deal Cigar & Restaurant Co., 338 West Grand River avenue, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Jackson—The Haehnle Brewing Co., 1829 Cooper street, has been porated with a capital stock of $50,- 000, $37,000 being subscribed and paid in. Flint—The Chemical Service Corpo- ration, Smith and Water streets, has incor- been organized to manufacture and deal in sanitary cleaning solutions, soaps, ete., with a capital stock of $8,- 000, all subscribed and $1,000 paid in. Breedsville—The Van Buren Coun- ty Market Corporation, has been or- ganized to conduct a public market with a capital stock of 45,000 shares at $1 a share, $12,000 being subscribed and paid in. Charlevoix—The Charlevoix Beach Hotel will open about June 1, under the same ownership and management, Arthur VonDolcke, as before. Marquette—T. Frank Reynolds, pro- prietor of Reynolds Apparel Shop, 118 South Front street, has filed a volun- tary petition in bankruptcy. Liabilities, $19,526.99 and assets of $4,493.77. St. James—John Grill has sold his stock of general McDonough, store building and merchandise to Lloyd giving immediate possession, Howard City—The Michigan Mer- cantile Co. has remodeled the interior of its store, adding a meat department with all modern equipment, a meat cooler, electric refrigerator and dis- play cases. The grocery department has been moved nearer the front of the store on the west side and the shoe department has been placed on the east side. Detroit 5257 Grand Gallagher & River Ferguson, avenue, manufac- turer of and dealer in leather, has mer- ged the business into a stock company under the style of the Gallagher Lea- ther Co., Inc., with a capital stock of A and $10,000 com- beng $15,000 common mon 8B, $1,000 subscribed and paid in. —_~+++___ The Child’s Bill of Rights The ideal to which we should strive is that there shall be no child in Amer- ita: That has not been born under proper conditions; That does not live under hygienic surroundings; That ever suffers from undernour- ishment; That does not have prompt and efficient medical attention and inspec- tion; That does not receive primary in- struction in the elements of hygiene and good health: That has not the complete birthright of a sound mind in a sound body; That has not the encouragement to express in fullest measure the spirit within which is the final endowment of every human being. —_—_2~-~.__ Dries Fast and Holds Fast In Cleveland, there is a motor via- duct which is said to have, at morning and night, heavier traffic than any other traffic lane in the country. Until recently, the city of Cleveland has MICHIGAN been unable to purchase a paint for marking traffic lanes which would stand up ‘two weeks ... A new paint tried this Winter dried in two hours and broke all previous records for dur- ability. The same paint, it is said, dries ordi- narily in 30 to 40 minutes, can be used as a quick undercoat for walls where plaster has been patched and is of par- ticular interest to refrigeration plants because it makes possible the use of white surfaces over asphalt. X-Actly X in the Roman notation is ten: X is the mark of illiterate men; X means a crossing, as drivers should note; X in a circle may count as a vote: X is a quantity wholly unknown; X is a ruler removed from _ his throne; X may be xenon, a curious gas; X is a ray of a similar class; X-mas is Christmas, a season of bliss; X in a letter is good for one kiss: X is for Xerxes, that monarch re- nowned; X is the place where the body was found, —____-¢ Weekly Wonder Sale A series of “Weekly Wonder” sales —each “Weekly Wonder” being a spe- cial offering over a period of two days —is reported to have brought good business to a store in Chicago. Once each week some item was offered of such outstanding quality and price that it compelled shoppers to visit the store. No phone or mail orders were accepted and it was made plain that the offering would last but two days. The specials were offered once a week during a period of thirty weeks. The sales were reported as uniformly successful. ——_+ +. Brighten the Milk Man’s Life Nowadays, one milk bottle looks just like another unless you examine it care- fully. The company name, formed in the glass, has some advertising value, but a rather modest one. This is all to be remedied, if milk producers take to the new colored- monogram bottle. Red, blue, green and orange are the colors which the milk- man may use for reproducing his trade-mark, with the white milk in the transparent bottle for its backbround. Possibly different colored monograms will be used to distinguish different grades of milk. ———————— Didn’t Understand Correctly The preacher had just finished a sermon on the duties of wives to moth- er their husbands. “T want every woman who will go home and mother her husband to stand up,” he cried. A little woman, who was known to be a trifle deaf, leaped to her feat. “Ah,” cried the preacher, ‘there is one woman who will mother her hus- band.” “Mother him?” cried the woman, sit- ting down again, “I thought you said > 99 ‘smother him’. —_—_3 o> ___ Bottle Output at New High With additional units going into pro- duction during the week, the produc- tion of beer bottles which began to climb swiftly within recent weeks TRADESMAN mounted to a new high. There is little doubt but that the first week of April saw more bottles produced in Ameri- can glass factories than in any previ- ous week in sixteen years or so. The demand for bar glassware has also continued to improve. Production of plate and window glass in March was in excess of shipments. ——__ 2. > Alcohol and Pears. Pears may be the next fruit to give rise to an invention useful in other in- dustries than agriculture. Two United States Department of Agriculture workers at Wenatchee, Washington, have discovered that when the alcohol acetaldehyde contents of some varieties of pears in storage show marked increase, no time should be lost in ripéning the pears (by a change in their temperature) and_ bringing them to the market. Otherwise, they will go dead; that is, remain hard and green instead of ripening. and —___~+-.—____ Ten New Readers of the Tradesman The following new subscribers have been received during the past week: H. B. Jack Johnston—Mt. Pleasant Ledger Bros—Howard City C. A. Imhoff—Lakeview Tripp’s Drug Store—Allegan Farmer’s State Bank—Wayland Lynn Morris—Coral Frank Wellbaum—Coral National Research Bureau—Chicago Trufant Farm Bureau—Trufant Albert M. Peterson—Gowen > +. Launch Jig-Saw Jewelry Designs The jig-saw puzzle has invaded the novelty jewelry field with the placing on the market of these puzzles in bracelets and clips by a local maker of costume jewelry. Each of the items has eight parts which are fitted to- gether in the same way as a jig-saw puzzle. The resulting bracelet or clip shows a decorative colored material surrounded by a setting in gold or sil- ver finish. The jewelry is priced to re- tail at $1. —_——_»>- + Round-the-Clock Sale An English store is reported to have closed out its sale merchandise on one day with a “clock sale.” A reduction on each unsold item was made every hour. Thus, $5 items were sold for $4.50 at 11 o'clock; for $4 at noon, for $3.50 at 1 p. m., and so on. A clock displayed in the window indicated the prices at different hours, and an alarm clock sounded each hour, advising cus- tomers when new reductions were in order, +} -—__ Our dollars have created railroads, utilities, public works, public buildings and business establishments on every continent. Our banking funds have been the chief reliance for every war- torn and shaken country which has sought to stabilize its currency in sound fashion. It may be to-day that the United States remains the only secure port of refuge for cash in the minds of citizens of the world and that gold moves toward us in response to the magnetic pressure of that confi- dence. Nevertheless, our people and our instiutions have in their steward- ship of their riches shown unparalleled generosity and willingness to accept the inescapable hazard of putting cap- May 17, 1933 ital to work over long distances and across wide oceans from the land of its ownership.—Dr. Julius Klein, When a man becomes bitter and sour and begins to think and feel tha: every one is aganst him, the will in- evitably begin to treat them in such a manner so that they will be. If he thinks and acts as though everyone is a friend, unconsciously he will so con- duct himself that all will be his friends. If we put into our relations with our fellowmen a full and over- flowing measure of cheer and good will, we may rest assured that even so will it be returned unto us. The hand may be cunning and the head may contain the brain that can conceive the most brilliant thoughts, but every good worthy impulse comes from the heart. Strengthen your faith in men, think kindly of them, believe that they are your friends, and in the long run they WILL be. —_—_~2+~+ + Name badges, like they pin on you at conventions, personalize the em- ployes of a large store. Customers like it, and the testimony of the salespeople is most eloquent of results. “We find,” said one, “that the customer can more readily remember the name of the per- son who served her, if she both sees and hears it, and she can ask for the person who can best help her, if she wishes to inspect the merchandise a second time, or telephone to ask to have it laid away for her.” Another said: “It is much more pleasant to be known by one’s own name, rather than to be identified vaguely as the ‘tall, red- haired one’ or by a number.” ——~+- > Ways of preventing oil “bootleg- ging’—substitution of inferior motor oils—by irresponsible filling-station operators are being developed by sey- eral oil companies, One company is bonding its dealers, another is using special bottles, at least one other puts its oil up in sealed cans. For the bene- fit of companies using the last plan, new dispensers have been developed, containers which have pointed knives inside them. The sealed cans are pushed down into these containers and are pierced by the knives. The oil drains from the punctures, into the containers, thence through an outlet into the crankcase. ——_+--___ A new food called ifish flour has been developed and may soon reach a com- mercial stage. The Bureau of Fisheries announces that the product is made from the edible parts and the backbone of fish remaining from the filleting or packaged fish industry. The fish is dried under vacuum and ground into a fine meal. Twenty million pounds a year are available for this use if a mar- ket develops. The food is rich in cal- cium phosphate, much needed by the human system, and in other helpful minerals including iodine. Experiments are being made in Washington to learn how children thrive on fish flour cookies. —— ++. South Cadolina Julep Mix thoroughly 2 pints of champagne Syrup, 2 pints of spearmint syrup, 5 drops of essence of peppermint and y ounce of fruit acid. To serve draw ly ounces into a 10-ounce mineral glass and fill with carbonated water. ST PPE TO hy, eta genes ae eee ae oe He Knew What He Was Worth When a Kalamazoo man applied for a job the other day and was told he would be paid all he was worth, he got madder than a hornet and stated very emphatically that he could not and would not work for such low wages. It that man should ever attempt to run a business of his own, he would be just the kind of chap who would kick on the price of a safe, no matter how low it was, leave his account books and valuable papers exposed and then when the fire licked them up he would charge the whole thing up to his ding blasted hard luck. BE SENSIBLE BROTHER AND GET BUSY and write us to-day for prices on a first-class dependable safe. It means really more to you than it does to us, because while we would make only a fair profit on any safe we sold you, you would lose what you never could replace if you should have a fire and lose your books of account. Grand Rapids Safe Co. Grand Rapids, Michigan Quaker’ Milk Rich in Quality Naturally it’s Finer The quality plus correct price is constantly increas- ing the number of satisfied consum- ers. A trade ‘builder for the retailer. Sold by Independent Dealers Only. LEE|&% CADY Vigoro Inoculation Semesan GARDEN SEEDS Packet SEEDS Write for our special prices INSTANT SERVICE Telephone 4451 ALFRED J. BROWN SEED CO. 25-29 Campau Ave. Grand Rapids, Mich. Wholesale Only Wholesale Only ey Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon — Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service Here’s a real HEADLINER! Chase & Sanborn’s Tender Leaf Tea is richer in theol — the flavor-bearing oil found in tea. Thousands of tea-drinkers are turning to this better tea. You can make it a headliner for you, too, by giving it your best selling efforts. Then, besides profits, you'll gain the advan- tages of the Standard Brands Merchandising Policy — frequent deliveries, fast turnover and quick profits. CHASE &:SANBORN’S Tender Leaf +eA Product of STANDARD BRANDS INCORPORATED Perr eee Wholesale Only Wholesale — DISTRIBUTORS of PINE TREE Brand FARM SEEDS al Vegetables and Flowers We specialize in LAWN GRASS and GOLF COURSE Mixtures &.