TIRCROSE TSS Ny NGS GPRS 3 D/ Sd po Sa Ss Kc Be S = ON, Rw am) >) SX Ee ae po Aw $F Ny pO a ‘S é = Af iA’, ZY 4W SRS Carer es (OTN as SA VA AE BS Sak AW Ga Dae moe OFA 2 tal (ay Z_\ %y 6) he ON > aS \ s ES re , CR) +A) g 8 aS 4 c SN) OW D | Soe) (C= po eee eC eee ee a OO AN Nees SN PUBLISHED WEEKLY 8/7558 5S >% TRADESMAN COMPANY, PUBLISHERSR2 (3) ASK STIS ae HSC SOR IESE PIAS a Fiftieth Year GRAND RAPIDS, WEDNESDAY MAY 24, 1933 Number 2592 VS ae a UU SAT Te SAT TTT TTR me kA ie (i a SAU S SAT | BSAA Born Boston, Mass., May 25, 1803 Died Concord, Mass., April 22, 1882 a re \3r } ‘ i (e He i 3 f } é Z PA)! => DI : pO aK = oan = = D ——) = ce x RALPH WALDO EMERSON = DI z 4 EA The L t € ti = he Law of Compensation = ¢ I WISE MAN will extend this lesson to all parts of life — that when he borrows money, goods or 0 good will, he must likewise pay — and know that it is always the part of prudence to face every claimant and pay every just demand on your time, your talents or your heart. Always pay; for, first ; or last, you must pay your entire debt. Persons or events may stand for a time between you and justice, — : but it is only a postponement. You must pay at last your own debt. If you are wise you will dread a ~ # prosperity which only loads you with more. Benefit is the end of nature. But for every benefit which A : you receive a tax is levied. He is great who confers the most benefits. He is base — and that is the = ; one base thing in the universe — to receive favors and render none. In the order of nature we can not render benefits to those from whom we receive them, or only seldom. But the benefit we receive = must be rendered again, line for line, deed for deed, cent for cent, to somebody. Beware of too much a good staying in your hand. It will fast corrupt and worm worms. Pay it away quickly in some sort. ig Ralph Waldo Emerson. = ALTE ATES ATTA TTT ATES ATT PA ATES TT ETT Rademaker-Dooge Grocer Co. Distributors of Let Shredded Wheat help sell Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines Red Crown Sliced Beef The House of Quality and Service Arve the canned foods you feature grown and packed in your home Nhe Ican / ry Ar. >» state? i W. R. Roach & Co., YOu know ; Grand Rapids, main- with fresh strawberries, raspberries, peaches. Good selling for you—wise buying for your custom- ers. For with Shredded Wheat, fruit and milk, they have a perfectly balanced meal—rich in the vital food elements that children and grown-ups need. d SHREDDED WHEAT | Tt/ NATIONAL BISCUIT COMPANY =, ‘ i q Michigan farmers. A complete line of canned vegetables and fruits + 5 ISPLAY Shredded Wheat in combination specials | tain seven modern Michigan factories ‘6Uneeda Bakers”’® for the canning of products grown by 2. " % fe MUELLER'S | MORE proeirs... NEW... .THIN-SPAGHETTI 1 ok 4 Chase & Sanborn’s Tender Leaf Tea is richer in theol — the flavor-bearing oil found in all teas. It’s also richer in profits for you, because 3 its fine flavor brings constant repeat orders. ALL GOOD GROCERS know the advantages of “‘tying- Recommend it to your customers, and besides , in” with current advertising. A card is appearing in the unusual profits, you'll enjoy all the advan- ; cars, in the various sections of our territory, telling house- tages of the Standard Brands Merchandising : wives about the new kind of spaghetti being offered by us. ; : c ce ee oe : If you haven't already stocked it, place an order with your olicy frequent deliveries speedy turn jobber for a case and tie-in with this and other advertising, over, and quick profits. i by displaying it prominently — an attractive display card . is packed in each case. Housewives have learned thru using Mueller’s Products 4 ; for years, that they are assured of the best when buying G H A S EK & SA NBORN S ‘ anything packed under this well known label. They will not be disappointed with this new Thin-Spaghetti. It is a | : product that they will like — and you will like it too. CH €T Cd : Sold at the same price and under the same liberal guaran- tee as all other Mueller Products. Cc. F. MUELLER CO. STANDARD BRANDS INCORPORATED Jersey City New Jersey 4 & ° ‘ tad Fi : ue awe =. wh 1 ag AM Di eal. i 4 5 « * ‘ a ‘< Fiftieth Year 24, 1933 Number 2592 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Pastotice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE Sidelights on the General Business Situation The one most significant trend has not received the attention it deserved. There has been so much talk about in- flation, better stock and commodity prices, tariff truces, and the pick-up in business that the full import of Pres- ident Roosevelt’s statement to the U. S. Chamber of Commerce (and reiter- ated in his radio talk) has not sunk in. For many years some of the country’s most important industries have oper- ated at a loss or at an insignificant profit because the companies compris- ing the industry have been unable to maintain prices high enough to- allow a profit. Now the Government says, in so many words, “Go ahead and form strong associations for the purpose of controlling production, preventing un- fair wages and selling prices, and elim- inating all unfair working conditions. If you are fair to the public and to labor, the Government will not prose- cute you under the terms of the Sher- man anti-trust law, and in addition the Government will see to it that your plans are not ruined by an irrespon- sible minority.” As samples of what this new policy may mean, consider the tire and the woolen industries. Both are in the billion-dollar class, and yet year after year, even in years of prosperity to business as a whole, most of the com- panies within the industries were in the red. A. D. Whiteside, president of Dun and Bradstreet, and formerly head of the Wool Institute, gave the guests at the first general conference of the Sales Executive’s Club of New York a specific example of how a minority could wreck the price structure of a great industry. In 1929 woolen manu- facturers representing a majority of the 60,000 looms of the country had agreed on certain principles of fair competition and the industry seemed set for a prosperous year. But their optimism had a short life. A Rhode Island mill-owner with only forty looms slashed prices, the news spread quickly, buyers cancelled orders which had been placed with the larger mills at higher prices, and in almost no time the entire industry was forced to re- duce prices down to the unprofitable level set by one small mill. The current improvement in prices and in business activity will soon face two major tests—first the willingness of buyers to pay price advances, and second, with sub-normal inventories replenished, increased sales to consum- ers will be necessary to keep things moving. Optimists feel that the cur- rent revival has so broad a base and that reflation is being applied at so many different points as to automat- ically provide, through increased em- ployment and larger consumer buying power, the purchasing power to carry the increased movement of goods into the hands of consumers. We suggest that our readers watch retail trade reports with special care. The majority of the recent betterments in business have come from, manufac- turers and wholesalers who are buying to replenish stocks and to protect themselves against possible inflation. Unless a corresponding increase in re- tail sales is witnessed the improvement may be short-lived. Retail trade re- ports from various trades and areas do show improvement, but it is too early to tell whether it will be permanent. For example, the Federal Reserve Board’s preliminary report of depart- ment store sales in April makes the best reading in many months. Their index, which makes allowance both for number of business days and for sea- sonal changes, was 68 in April, on the basis of 1923-25 average as 100, com- pared with 55 in March, and 60 in Feb- ruary Actual dollar sales in April were only 9 per cent. smaller than last year. In making the comparison with a year ago allowance should be made for the fact that April sales this year included a much larger part of Easter buying than they did last year—also that April this year had one less business day than in 1932 The combination of curtailed pro- duction, low prices and decreased stocks during the past two years has gone far to overcome the major causes of the decline Inventories have been kept at record low levels, and with the prospect of new buying in sight re- plenishment to normal requirements is perhaps as strong a factor for the rise as the threat of inflation. According to the report for April, issued by the New York Stock Ex- change, there was an increase of 6.9 billion dollars in the market value of all shares listed on the Exchange, or an average rise of 34.5 per cent. dur- ing the mogth, For about three years it was news whenever increased its a company prices. Now it is news when there are decreases, With some auto manufac- turers reported to be withdrawing price guarantees from their dealers for more than twenty-four hours in advance, higher automobile prices appear to be near at hand. The soap companies raised wholesale prices last week. A New York sugar broker, in pointing out that the price of sugar had doubled in the last year, remarked that his firm was doing more than twice as much business at the present high prices. Scrap steel is selling at approxim- ately $3.50 a ton above the low point reached last year, and current quota- tions are the best price since 1930. The magazine, Steel, estimates that production was running close to 40 per cent. of capacity last week. Since the first of March production has been more than doubled, and thousands of workers have been recalled. Automobile production in April was approximately 175,000 units—the high- est in twenty-one months—as against 125,000 in March, and 155,000 in April, 1932. May production is estimated at 200,000 units, or at the rate of 60 per cent. of capacity for the industry. Pro- duction for the year to date is slightly above last year. For the first time since last October bookings of the United States Steel Corporation increased during April by 23,000 tons. The company has received an order of 142,000 tons to be used on the California bridges. The rise in the steel, automobile, electrical and construction business helps to answer the question “Is the stock market basing its bullish be- havior on hopeful thinking, or is it legitimately anticipating the course of business?” Automobile makers are increasing production only because dealers report an increasing demand. Consumer sales in April exceeded 1932 by about 5 per cent., and May is expected to be about 15 to 20 per cent. better. For the first quarter of the year the South Central States showed a 10 per cent. increase over last year. Exports of passenger cars were 20 per cent. ahead of last year for the first quarter, and this in- crease is not confined to low-priced cars. The medium price range showed an increase of 24.7 per cent. and cars selling at $2,000 and over showed a 6.4 per cent. gain. This took place be- fore the recent changes in exchange values, and with import duties working as a restraining factor. The higher rate of automobile pro- duction plus the stimulant of $130,000,- 000 released by the two large Detroit banks sent the public on a continued buying spree, with department stores averaging a 100 per cent. increase in sales volume last week over a year ago. Reports from Federal Reserve Banks showed that even in March sales of wholesale establishments continued to make a better showing than stocks on hand. In groceries, for example, the average decline in sales volume for all districts was 9 per cent., while the de- cline in stocks on hand was 16 per cent. We have mentioned in other issues the many different industries which beer is helping. The other day we ran across a new one. Legalized beer is a great boon to the Industrial Alcohol Corporation, because it permits of bet- ter prices in the industry. In the days of near beer the brewers de-alcohol- ized beer and dumped the by-product on the market for what it might bring. Now the alcohol—what little there is of it in so-called 3.2 beer—goes to a different use. a Laying Good Foundation For Real Recovery There were some very encouraging things that took place during the past week. Business reports contin- ued to look very good. Freight car loadings and electric power produc- tion were above the corresponding week of 1932. Steel production is now around 35 per cent. of capacity, although it is believed this will be the peak for the time being. Many business observers feel that business increased and progress has actually been accomplished. The Na- tional Industrial Recovery Act, now in process of becoming a law, is at- tracting most attention at the present time, Revolutionary powers of this bill are unlimited, It is claimed it will be- come permanent legislation although it started out to be an emergency act. While it is thought that many good results will occur, such as wage rates, hours of labor, prices, methods of con- trolling competition, the investor should also remember that it means regulation of invested capital. Even this. however, has advantages in that it would control speculative booms. The outcome eventually of this plan- ning can only be known in the future. There seems to be no question that the lifting of raw material prices and the expenditure of $3,000,000,000 is bound to make real business activity. The public seems to have lost their fear of uncontrolled inflation and with the industrial recovery on _ inflation legislation, the Government has a real power to control this situation. 30th the bond and stock market are laying a good foundation for a real recovery. J. BH. Petter. ——_2- > ____ A vendor of an alleged remedy for excessive fat, which contains thyroid, pituitary, ovarian, and orchic glandular products, agrees to discontinue repre- senting that any woman can quickly and painlessly reduce by using this product, without harm or inconveni- ence, no treatment containing such glandular products being correctly des- cribed as “harmless.” Lines of Interest To Grand Rapids Council Manufacturers who have been fair with their trade and their employes and have adhered to a clean business policy throughout the depressed busi- ness condition are worthy of consider- ation and favorable mention. Those have met conditions with a determina- tion to be a factor in the reconstruction instead of being parties to cheap, phi- landering tactics are to be commended for their loyalty to the retailer and the consuming public. The C. F Mueller Macaroni Co. of Jersey City, one of the largest and old- est food specialty manufacturing con- cerns in the country, has adhered to a clean, fair business policy all through the lean business years and now stands ready to reap some reward for its steadfast belief in the slogan, “live and let live.” For sixty-six years the above firm has been building up a reputation for quality of merchandise and fairness to the trade. It considers its employes a valuable asset to its business and has been considerate of them while other companies have reduced their person- nel to a point in number and income where they have become of but little value in purchasing power in the com- The C. F. Mueller Co. has reduced their products 25 per cent. to the munity in which they live. en an average of 2 trade and still maintain that high qual- ity for which they are noted. Regard- less of the substantial reduction in the price of their products, they have re- duced their employes but 10 per cent. in their income. Rather than cause dis- comfort and inability to keep a cer- tain standard of living, the company has absorbed the greatest portion of the reduced income. The company has a strict business policy from which it does not vary regardless of the in- ducements which might be held out to it. They distribute their products ex- clusively through jobbers and make no concessions to any person or firm. They have but one price and quality to offer and they adhere strictly te that principle. P. S. Hallgren, mem- 131, is one of the Michigan representatives of the company and he enjoys a substantial business in his territory. Through the golden rule policy of his house he is able to hold his trade against others who offer spe- cial inducements and questionable schemes to secure business. If every manufacturer and distributor of mer- chandise throughout the country had adopted the above measures, we would be enjoying a bigger and more prof- itable business to-day. People want quality but it is being denied them by the merchants who are worshipping price, regardless of quality, thus deny- ing the public a measure of quality and themselves a deserved profit. If all the hot dogs consumed on Sunday were laid end to end it would be a lot of bologna. The people of Grand Rapids should forget. their tax troubles and smile. They do not realize how much they ber of MICHIGAN have progressed and how much more appetite the child has as compared to the small city of twenty-five years ago, In 1908 the annual budget adopted for the city was $833,082. This princely sum was widely discussed because it was $100,000 more than ever allotted to the city before. Today, the above budget would look like pocket change for the white wings. The adjective in “cheap politics” doesn’t refer to what it costs the tax- payer. W. E Wallace, 458 Glenwood, is spending two weeks in Indiana on a business trip. He reports he has 1,500 active accounts in his territory and that mail orders are fast and frequent, due to rising prices and scarcity of mer- chandise. Competition may be the life of trade, but it is the death of profit. “When the Sun Came Through” was being sung by several of the boys over the week end. Smiles wreathed their faces, shoulders were thrown back and the buttons on their vests were drawn taut. Change was jingling in their pockets and there were missing sheets from their order books. Old Man Depression has been getting a kick in the pants, the past two or three weeks something awful. There is a decided pick-up in all lines of business and the boys are digging with both hands and writing orders with a pencil held in their teeth. Are they happy? You needn’t guess twice. Not only are they happy but they are planning on spending some of that income for things they need. Now is the time for everyone to embrace that spirit and give a little added heave to the shoulder that is pushing against the wheel of progress. Enough heaves rightly applied will push the old bus out of the mud and out on to a good solid road for easier going. All that business needs now is more confidence and fewer confidence men. We note our good friend, Frank Verbeck, is on his way to Michigan, presumably to sell us a portion of Cal- ifornia or else to offer the Golden state’s apology for the unusual weather which has been prevailing there the past year or so and also for the ner- vousness of the state as a whole. Here and now we declare beforehand and to him we are not averse to facing rain, snow and chilled breezes but we pre- fer to do our own shakin’. Many of the readers will remember Mr. Ver- beck as proprietor of Verbeck’s Tav- ern, at Pentwater, where one could get a sizeable fish dinnet or a neat and cymplete trimming in a cribbage game irom the boss. Two men have been sentenced to 380 years each in Los Angeles and is presumably nothing in the climate out there to prevent them from serv ng the full term. Smilin’ at 6S It has been called to our attention that there is going to be a whale of a picnic given by Grand Rapids Coun- cil in the near future. We understand the date might leak out at the next Council meeting. From what meager reports we are able to get from those on the inside, there is every indication that there is going to be something doing every minute or two and at the end the committee expects to pull up the bottom of a lake. Of course, the TRADESMAN picnic will be held on a lake — how else could one soak the biscuits or cut his foot on a piece of glass or maybe bump his head on the bottom after diving off a high spring board two or three feet above the water? We understand that there has been a first class place ordered for the big event and that everyone who attends the picnic will carry home plenty of souvenirs of one of the greatest and grandest picnics that Grand Rapids council has never sponsored. If you want to get a few facts about the thing, call Selby Miller, chairman of the entertainment committee. The United States was slowly an- nexing Canada bottle by bottle before the 3.2 made its debut and now we think the annexation may increase to case by case. Wm. Y. Serrin, 309 Briarwood, a member of Indianapolis. Council No. 4, has recovered from an automobile accident and sent in his final claim papers. Mr. Serrin was on a highway over toward Saginaw when a child started across the road ahead of him. He slowed down to avoid hitting the child and when she had safely crossed, a pet dog started to follow her. In trying to avoid the dog, Serrin turned his car sharply to one side and struck some loose gravel which caused his car to overturn . That humane act of trying to avoid hitting a dumb animal damaged his car to the extent of $80 and caused personal injuries which in- capacitated him for about two weeks. We are wondering how many people there are who would make that sacri- fice to spare a poor little puppy. Mr. Serrin is to be commended for his act. Roy Randall has sent in his final papers for an injury to his back. Roy got over-enthusiastic while changing a tire and yanked too hard at the wrong time and suffered a severe strain to the muscles in his back. We under- stand he now favors tireless vehicles. Because a certain girl refused to marry him a certain man has stayed home for fifty years, but we’ve known a man to do that just because the girl did marry him. Tom Fishleigh has been taking set- ting-up exercises for the past several days, due to the addition of Detroit and suburbs to his territory. Tom feels that he should be physically fit when he tackles the tough, sinful city. Also, he opines a well conditioned physique will be of material aid in dodging the manufacturers of Whitman’s Sampler line of candy in all of the lower and part of the Upper Peninsula. He re- ports that his business is very satis- factory and that the volume of busi- ness is steadily increasing. C RR. Savory, 2244 John street, slipped last week and sprained the lig- aments of his back to the extent that he will be confined to his home for several days. My boss is one of the Three Mus- keteers. He says I musketeer at 9 o'clock every morning. P. W. Porter, of Belden avenue, re- dorts the illness of his little daughter. She is suffering from a Streptococcus infection of the throat. At this writing she is reported as showing a slight im- provement. Council members extend their sincere wishes for her recovery. May 24, 1933 Tests show that an honest man has a better memory than a liar. We are glad to inform the many friends of A. Bosman that he has se- cured a desirable connection with the Ziegler Candy Co., of Milwaukee, to cover his old territory, which he worked so many years for the Putnam Candy Co. Abe will cover everything south from a line extending from Lud- ington to Bay City. He will also cover some territory in Indiana. While visit- ing the factory in Milwaukee, Mr. and Mrs. Bosman enjoyed some of the brew that made Milwaukee famous. Upon his return to the Furniture City he purchased a brand new Hudson car to cover his territory with. Members of Grand Rapids Council extend their best wishes to Abe and hope he is highly successful with his new line. A statistical hound reports that the time Americans spend each day wait- ing for red lights to turn green amounts amounts to thirty-five years. He gives no figures as to the amount of time or money involved for those who ha- bitually run those red lights, Harry Wahl, of Traverse City, form- erly with the Putnam Candy Co., has secured a position with the Ziegler Candy Co., of Milwaukee, and will cover territory north of a line extend- ing from Ludington to Bay City. Har- ry has had several years experience in the candy business and has a very desirable following. His many friends wish him every success with his new conection. Saxton: “I have a great idea to help end this depression.” Bradfield: “Well, spring it.” Saxton: “Have the 5 to 2 city com- mission make the high prices of every- thing illegal.” Mr. and Mrs. A. F. Rockwell have begun to heed the call of summer and are preparing their cottage at Wall lake for their residence there until fall. Presumably there will be some fish stories emanating from that locality along toward fall. Henry Whitker, member of the firm of Kyer-Whitker, Ann Arbor, whole- sale grocers, is a patient at the Burle- son sanitarium. Mr. Whitker will be pleased to have any of his friends visit him while here in the city. Buy quality merchandise. Don’t buy cheapness, pay enough to get your money’s worth. This is not a shoddy Nation. Be American. Scribe. ——~-* +o Report on Grocers’ Beer Sales The addition of 3.2 beer to regular stocks of retail grocery stores brought the most substantial benefits to gro- cers located in large industrial centers, the American Institute of Food Dis- tribution reports. Making public the results of its survey of the effects of the grocery trade of the first months of legal beer sales, the institute explained that in rural sections the ratio of sales increase was much smaller, Due to their ability to adjust stocks more rap- idly than chains, the independent gro- cers on an average gained more in sales than did chain units, the report adds, —__—_>-2-- That the wheel that squeaks the loudest gets the grease. —— Like it or not, we are rushing to- ward national socialism. Cede asi amo: . -~ SPEIER -~ este May 24, 1933 DEATH OF A DIPLOMAT Hon. Thomas J. O’Brien, Good Man and Good Citizen Hon. T. J. O’Brien died at his home in this city May 19. His funeral was held at St. Mark’s church May 22. The life of some men is a struggle against counteracting, complex and opposing circumstances. Sometimes the fight is induced by starting wrong; sometimes the individual sseems to be forced in directions contrary to his tastes and inclinations; at other times a conjunction of events leaves him no choice but to be driven forward by a relentless fate in a course of prolonged dissatisfaction. Often we may conclude that the trouble of some people to strike the right lead and successfully get on in the world results from an inharmonious mental and_ physical makeup that is followed by unrest, dis- like, unsettled purpose and an inability to concentrate sufficiently long on one thing or determination. In many in- stances the individual is devoid of am- bition, or pessimistic, or is indolent and pleasure loving, or if too lazy to seek pleasure in its active form he settles down to mere comfort—a fatal condition for any one who would ac- complish great things. There must be strenuosity in the natural temper of a man if he would amount to anything as a positive character. In this view of the human makeup our Theodore Roosevelt Was exactly rigsht, and no man can reasonably gainsay his conclusions on that point. A thoroughly lazy man, phvsicallv and mentallv. can never en- ter into the ereat Kingdom of Success. The life of other men seems to run along a grooved rail, so to speak, or at least a smooth trail, meandering at times and thrown across chasms. work- ed through rough lands and climbing mountains, but always going forward without interruptions or difficulties -o the wavfarer, who is satisfied to pro- ceed and apparently never doubts that the road will end in the promised land. Probably the even, forward movement of such a man is mostly because of his normal organization as a man; of one who is satisfied with things as he finds them and is interested enough in them and energetic enough to go ahead is opportunity is presented. It is natural for him to exert himself in some direc- tion, and he is clear visioned enough to see that his best course is to go along the most feasible road. never thinking that it will not lead him to what will most satisfy his ambition. Mr. O’Brien led the life of a man which seemed nearly to conform with that of him who goes not after allure- ments that are foolishly adventurous, but hard or difficult to attain; of a man who was directed, and accepted the di- rection of the motives involved in his environment, taking his start from what he learned in his youth and seiz- ing opportunities as they were pre- sented without apparent deviation from first impulses. On the pages of history, where are found the names of illustrious sons of Michigan who have proven themselves worthy and won their spurs by faith- ful devotion to the upbuildng and up- lifting of the institutions of the State, MICHIGAN Mr. O’Brien’s name is conspicuous. He was clean—there were no secrets in his life, no hidden record which he feared would leap to life. The con- sciousness of this fact and that every act of the past in the service of the people was from a pure motive fortified him for the duties before him. It is said that true genius lives two lives—the first with its own genera- tion; the second in the thought of sub- sequent ages. The student of Mich- igan history in the decades to come will not fail to be inspired by the noble life of this plain man, who had no higher ambition than to perform well each duty that devolved upon him and to lift higher and still higher the ban- ner of the State he loved so well. TRADESMAN netism of his influence. He was nat- urally a leader among men, and in the activities of his profession or in the counsels of the Government with which he was so zealously identified for many? years, his rugged honesty of purpose and his deliberate judgment were al- ways recognized. E, A. Stowe. ——_-- Organization of sales clubs has been effected in several cities as a means of stimulating business. Purposes of the groups include ex- £ change of sales ideas, sponsoring of managers’ mass meetings of sales people to hear talks by sales executives, exchange of ideas with similar clubs in other cities, ete: The Late Hon. Thomas J. O’Brien Honest to the core, Mr. O’Brien hated with the intensity of his soul all that was sham and false. He hated hypocrisy and deceit. He hated those who were false to their profession. He hated the despoilers of men’s charac- ters and despised him who would rob his fellowman of his good name. He had no use for the pretender. He called upon every man who was admitted to his friendship to use the ability he possessed for good. The light he car- ried with him was always the ‘light of the true and the just. Mr: O’Brien belonged to that public- spirited body of men each one of whom considered himself the guardiain and self-appointed protector of the inter- ests of his fellow-citizens, at whatever sacrifice to himself of time or effort. By his pronounced personality he made himself a marked and conspicuous fig- ure wherever he contributed the mag- Items From the Cloverland of Mich- igan Sault Ste. Marie, May 22—Our tour- ist camp is open, but no signs of any tourist as yet. The beer does not seem to be an attraction now, as it was last year when the early arrivals beat it for the Canadian shore, where they could quench their thirst. Things have changed since we are having the new deal, but as we have a lot of optimists here we are going to prepare for the reception of the tourist rush. Many new eating places are springing up with beer a special attraction. We must admit, however, that there has been a marked improvement in some lines of business since the opening. Many carpenters and contractors have been working overtime in remodeling many of the old places which are now in good condition. The plumbers and lumber yards also come in for a share of the extra business which was a direct cause of the country going wet. It has been reported that some of the old time bartenders are paying up their back dues in the union. 3 Jim Biskus, who has been spend- ing the winter in Florida, has returned and is making repairs and fitting up the Lincoln cafe for the summer, which he expects to have open for business about June 1. Jim brought back three mascots, consisting of a dog, a cat and a dove, which appear to be devoted to each other. According to his report, the South is enjoying a return of pros- perity. May 18 was the last issue of the St. Ignace Enterprise which for the past thirty-six years has been one of the leading newspapers of Mackinaw county. The Enterprise has been con- solidated with the Republican-News, a weekly. The Enterprise was founded by Edward Jones, Thanksgiving day, 1897. Jones sold to Michel Hoban in 1912. C. W. Hecox purchased a half interest in 1912, since which time he has had a controlling interest. In 1920 Hecox bought out the Hoban in- terest and took into partnership his son, Paul W. Hecox. The Cowgn Hardware Co. has se- cured the agency for the new Grunow refrigerator, manufactured in Chicago by William C. Grunow, a multi-million- aire, who sometime ago was known as the radio king of America. Mechanical defects often cause a car to be wrecked, but when it is a road- ster containing a youth and a girl, the cause is more likely to be too much play at the wheel. The Blue Goose fruit market, on Ashmun_ street changed hands _ last week. Richard Hughson is the new proprietor. Dick, as he is known by his many friends, needs no introduc- tion, as he has been connected with Sault grocery stores for the past twenty vears and has a reputation of being one of the best window trim- mers and stock men in Cloverland. In addition to fruit and vegetables, he will also carry a full lines of fancy and staple groceries. The location is one of the best in the city and with his experience he should make a success of his new venture. H. A, Thibert, the well-known mer- chant at Nebish Island, is building a new dock on the mainland and will run an independent ferry in the near future between the main land and the island. The Root River public golf course, situated four miles North of the Cana- dian Sault, has opened for the season. Root River is the only public course in the two Saults. The fairways are re- ported in excellent condition. Large crowds were reported on Sunday. “Pride goeth before destruction.” So does sixty miles an hour. The new Riverside grove restaurant opened last week. It is situated on the St. Mary’s river, five miles from the Sault, in a beautiful park. Southern stvle cooking will be featured. Chicken dinner and lunches and barbecue spe- cials, with popular brands of beer, will be kept on hand. This is one of the delightful spots along the river and will enjoy a good patronage. The barber shop formerly located in the basement of the Hickler House, on East Porter avenue, has been re- moved and a cooling system is in- stalled. Booths and tables are being installed. The bath house will. be continued as heretofore, also the din- ing rooms. W. S. LaLonde, insurance agent, who started a real estate and collection agency in the Sault in 1894 and an in- surance agency in 1900, has formed a partnership with Ed. W. Dynes, Mr. Dynes was born in the Sault and for the past fifteen years has been man- ager of several stores for Grinnell 3rothers music house and the Gable music company in Detroit and other Michigan cities. The company will be known as LaLonde & Dynes insurance and real estate agency. Some relatives love one another and others are heirs to the same estate. (Continued on page 7) 4 MOVEMENTS OF MERCHANTS Athens—The Wolfe Grain Co. has been dissolved and retired from bus- iness, Ishpeming—E. C. McGiffert of Du- luth, Minn. succeeds Carl P. Quigley as manager of the Mather Inn. East Lake—John J. Carboneaux, erocer, is succeeded in business by his brother-in-law, George Kenepka. Bay City—The Bay City Beverage Co. 1109 South Water street, has in- creased its capital stock from $75,009 to $175,000. Detroit—Chambers-Kirby Inc., 6505 West Warren avenue, has decreased its capital stock from $100,- 0) to $10,000. a ae Frank C. Teal Co., 425 Bates street. electrical supplies, has decreased its capital stock from $100.,- 000 to $50,000. Pickford—Fred J. Smith, who re- cently lost his flour mill by fire, has leased the old Pickford Woolen Mill plant and is resuming business. Birmingham—The Wabeek ’ Bank has been incorporated with a $62,500, all of which Motors, State capital stock of of has been subscribed and paid in. Kalamazoo—Authority for disposing of the Clark Boiler & of the assets been Tank Co. at public sale has granted the receiver, Harry Folz. ~ Detroit—H. F. Weitenberner, Inc., 13877 Gratiot avenue, undertaker, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—A. J. Santer Co. 20911 Grand River avenue, ‘undertaker, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Lansing—W. Maynard Wise : stock and East has removed his grocery an market from 830 West Michi- West Saginaw meat gan avenue to 531 street. Detroit—The Superior Hosiery Co., 130 West Jefferson avenue, has been incorporated with a capital stock of $25,000, $5,000 being subscribed and paid in. Grand Haven—William Van Schel- 3. dealer in groceries and meats, ven, Q< North 3rd 4 died at his oe : oe street. May 20, following an uiness ol home, 216 two weeks. Tecumseh — The Tecumseh Malt Products Co., has been incorporated to deal in malt beverages with a capital stock of $4,000, $1.500 being subscribed and paid in. Huron—The New Economy Co. has been incorporated , T ort Furniture to conduct a department store with a shat f EOC 6 8h capital stock of $25,600, all subscribed and paid in. a proprietor of the Ideal Grocery & Meat Market. season. has opened for the summer The interior of the store has been redecorated. Detroit—The Metropolitan Under- takine Co.. 3702 St. Antoine street, has been incorporated with a capital stock of 100 shares at $10 a share, all sub- Battle Schaberg-Diet- rich Hardware Co. is conducting a closing out sale preparatory to remov- ing to its new location, 209 North Washington avenue. MICHIGAN Menominee—The Chas. J. Janson Co., motor sales and service, has been incorporated with a capital stock of $25,000, $10,000 of which has been ‘subscribed and paid in. Sturgis — The Southern Michigan Beverage Co., has been organized to wholesale and warehouse beverages, with a capital stock of $20,000, $4,000 being subscribed and paid in. Lansing—The Kim-Murph Co., Inc., Hollister Bldg., grain and bean ele- vators, has been incorporated with a capital stock of $25,000, $6,500 of which has been subscribed and paid in. Detroit—The K Coal Co., Inc., 1225 East Six Mile Road, has been organ- ized to conduct a wholesale and retail fuel business with a capitial stock of $5,000, all subscribed and paid in. Kalamazoo—Ennis L: Schaefer, who recently purchased control of the Peter Pan Baking Co., 2109 Portage street, has appointed John Newhouse, well known to the trade, sales manager Grand Rapids—The M. J. Dark Bev- erage Co.. Goodrich and P. M. tracks, has been incorporated to deal in beer with a capital stock of $10,000, $9,000 being subscribed and $1,500 paid in. Detroit— The Michigan Majestic, Inc., 101 East Jefferson avenue, whole- sale and retail radio equipment, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit— The Atlas Lumber & Wrecking Co., 8046 West Fort street, has been organized with a capital stock of 10 shares at $100 a share, $1,000 being subscribed and paid in. Kalamazoo—A modern shoe repair department has been opened in the Kline store at 213 South Burdick street. It is under the management of Virgil Mick, recently of Hammond, Ind. Battle Creek—Clarence Graff, an ex- perienced confectioner, has opened a confectionery, ice cream parlor and tea room at 233 South Kendall street. A modern soda fountain has been in- stalled. Flint—The Old Reliable Drug Co., 3011 Industrial avenue, has been in- corporated to deal in drugs at retail with a capital stock of $10,000, of which $3,000 has been subscribed and paid in. Saginaw—The Alloy Foundry & Signal Co.. manufacturer of signal and electrical devices, has been incorpor- ated with a capital stock of 5,000 shares at $10 a share, $50,000 being subscribed and paid in. Detroit — The Shote-Severs Co., 21121 Grand River avenue, has been organized .to deal in autos and auto ecessories with a capital stock of 5.000. $4.000 of which has been sub- scribed and $2,000 paid in. Detroit—The Forging Company of Detroit, Inc.. 1201 Guaranty Trust Bidg.. has been incorporated with a pital stock of $100,000 preferred and 0,000 shares at $1 a share, $1,000 be- ing subscribed and paid in. Flint—Hyerade Stores, Inc. 203 North Saginaw street, dealer in ready- to-wear apparel for women and men, shoes, hats and jewelry, has been in- corporated with a capital stock of $10.000, $6,700 being subscribed and paid in. a ~ S > ca 15 TRADESMAN Marquette—Thomas J. Nault, for- merly connected with the Clifford Dag- enais grocery and meat market, has purchased the grocery and meat stock of Wiillam Parent and will continue the business at the same location, 315 Washington street, under the style of T. J. Nault & Son. Marquette—John H. Scherer. of Marinette, Wis., who recently pur- chased the Clifton hotel, corner of Front and Bluff streets, has taken pos- session of the property and is redecor- ating and remodeling a part of the building, adding new equipment grad- ually so as not to disturb guests. A tap room is being installed in the front of the basement. Greenville—Karl Gruschinsky, for- merly of Port Huron, succeeds M. J. Welsh as proprietor of the Winter Inn. Extensive alterations are being made to the hotel, both outside and in. Part of the lobby is being partitioned off for a beer room. The buiilding has been renovated and will be refinished throughout, making a very attractive home for travelers. Lansing—Reorganization of Heath’s Jewelry Store, Inc., has been announ- ced. The firm is the outgrowth of one of the oldest jewelry, china and silver- ware establishments in the city. Ex- tensive remodeling, including the in- stallation of a modern front is now in progress at its location, 312 South Washington avenue. The store will open for business about June 1. Marquette — The Gannon Grocery Co. is estsablishing a wholesale cash and carry grocery branch and distrib- uting agency for Budweiser beer in Escanaba. The company has leased the old Upper Peninsula Produce Co. warehouse and is remodeling it pre- paratory to occupying it June 1. The company will have Budweiser beer dis- tributing agencies in Marquette, Escan- aba, Sault Ste. Marie and Iron Moun- tain. Flint—The Hub Shoe store, of which the late Elwyn Pond was the founder and principal owner for more than twenty vears, has been reorgan- ized, with the following officers: pres- ident, Louis Benedict: vice-presidents, Clifford Cooper and William Dixon, Jr.: secretary-treasurer, Marie Neal. All the stock is owned by the officers, who have long been employes of the store under Mr. Pond. Mr. Benedict will manage the store. Flint—Charles W. Hurd, senior partner in Hurd’s Drug Store, cele- brated his golden wedding at the fam- ily home at Davison, April 30. Mr. Hurd was married to Miss Alma E. Barrows, of Lapeer. April 30, 1883. Mr. Hurd was on the road for the Hazeltine & Perkins Drug Co. for many years, during which time he made many friends among the trade. The drug store in this city is mainly served by Mr. Hurd’s two sons, one of whom is a member of the Michigan Board of Pharmacy. Manufacturing Matters Detroit—Bryants, Inc., 1962 Trem- bley street, manufacturer of soft drinks and cosmetics, has been incorporated with a capital stock of $1,000, all sub- scribed and paid in. May 24, 1933 Bay City—The Croswell Sugar Co., located in Monitor township, has been incorporated to manufacture and refine beet sugar with a capital stock of $100,- 000, all subscribed and paid in. Detroit—The M. B. Fetcher Co., 3558 Garfield avenue, manufacturer and dealer in automatic screw machine products, has merged the business into a stock company under the same style with a capital stock of $4,000, all sub- scribed and paid in. Jackson—The Viking Manufacturing Co., 324 Otsego avenue, manufacturer and dealer in machinery. has merged the business into a stock company un- der the same style with a capital stock of $50,000 and 500 shares at $10 a share, $1,000 being subscribed and paid in. | Sturgis—The Freeman Manufactur- ing Co., of Detroit, manufacturer of surgical bandages, has removed its plant here and is installing it in the Spencer-Wilhelm building which it re- cently purchased. At present the com- pany employs 35 persons and has a payroll of $50,000 annually. Grand Rapids — The McInerney Spring & Wire Co., 55 Cottage Grove street, S. W., manufacturer and dealer in spring and wire construction, has merged its business into a stock com- pany under the same style with a cap- ital stock of $200,000, $120,000 of which has been subscribed and paid in. —_——_> + 4 Twenty-Nine New Readers Tradesman The following new subscribers have been received during the past week: L. R Ralston, Six Lakes A. T. Lorenz, Edmore R. A. Bowersox, Edmore Chas. E. Utley, Stanton N. J. Rhoades, Stanton C. N. Kidder, Sheridan C. E. Guylfoyle, Sheridan I. E. Moore, Freeport Star Market, Morley Lela Weld, Stanwood H. J. Seaton, Altona Alfred Washington, Mecosta A. A. Pangborn, Mecosta F. A. Patch, Mecosta John Carman, Mecosta Chas. Tate & Son, Remus R. C. Tasken, Remus Johnson & Hubbard, Kalamazoo D. Kronemeyer, Kalamazoo J. G. Davidson, Kalamazoo Calkins Grocery, Kalamazoo R. A. Pintler, Stanton W. H. Williams, Stanton Erik Eriksen, Greenville Edwin S. Nelson, Greenville Kraas Bazaar, Greenville Karl Gruschinsky, Greenville Gates Bros., Greenville Stanley Perks, Greenville ——_>-2-e Trend Strong to Nickel Cigars Dealers have noted little improve- ment as yet in the call for higher grade cigars, with the trend stronger, if any- thing, toward cigars selling at a nickel or under, Since the first of the year the demand for merchandise to retail at two for a nickel has gained substan- tially, so that at present about 85 per cent. of the business is being done in cigars retailing at 5 cents or less. The Sumatra wrapper cigar leads in the volume lines. Some gain in the demand for pipe tobaccos is reported. of the + f 3 i May 24, 1933 MICHIGAN TRADESMAN Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 5c and beet granulated at 4.80c. Canned Vegetables—The outlook is more hopeful as packers approach the time when prices will cover costs and, even more, yield a profit, That should come in the year just ahead if ever, for seldom have circumstances so favored producers. They are entering the new packing season with very light and, in some cases, depleted stocks. No bur- densome,_ price-wrecking carryover casts its shadow into the future. Gen- eral business has undoubtedly been im- proving in various parts of the country and a new note of confidence is in the air. The public is being educated into accepting higher prices and retail busi- ness has been making a good showing. In many instances higher wages have been put into effect and employment expanded. The big mistake which the packers may make is one of over- optimism again, or producing beyond the reasonable expectations of the coming year’s needs. The danger of this is minimized by the financing as- pects of food production. It would seem very unlikely that banks would permit such a thing to happen. And if they don’t permit it to happen, it won't. The banks have the money, not the packers. Dried Fruits—The dried fruit mar- ket has been performing to the satis- faction of all concerned. There has been an encouraging volume of busi- ness booked for prompt shipment and particularly for deferred shipment, which shows the swing again to antici- pation of future requirements. The activity in buying for future delivery is seen as an indication of returning confidence, the lack of which has been held to be one of the big causes in the collapse of trade in general. The con- fidence shown by the trade, moreover, has been based largely on a sound foundation, for first hands has been strengthening the Coast market slowly and patiently for many months. Re- ports from California have Thompsons raisins in a very good position and prospects are now that they will be closely sold up by the time that the new and late crop is ready. The fact that prices on raisins for deferred ship- ment have been able to maintain a 4c differential above those for prompt shipment is seen as an evidence that packers have no doubt about their abil- ity to keep the item on an up-grade. Sultana raisins also have advanced with Thompsons, as have bleached va- rieties. Santa Clara prunes are well maintained at the advance, and all sizes are now well above their low points. The prune pool drive has been suc- cessful, which has inspired new confi- dence n controlling the coming crop. California figs have been very active in all grades, and should be closely cleaned up. Nuts—Prices in shelled nuts showed considerable strength at higher prices here this week. Shelled filberts have been selling at 27c a pound, - while French walnuts have moved up to 42c a pound. Imported shelled almonds have also advanced, while domestic shelled almonds are quoted higher where they are available. Primary mar- kets are holding stocks firmly. Olives—No further advances showed on the local olive market. With re- placement costs high the spot market continued to present a firm appearance. Demand by local consumers appeared moderate. To date there has been no general urge to cover far forward, de- spite the knowledge that the market gave all signs of working higher. Olive Oil—Olive oil is advancing in Italy, while Spanish price ideas are also somewhat higher where prices are being named. Some importers are puz- zled by the rising trend abroad. They can appreciate why prices should be higher in relation to the decline in the value of the dollar, but when it comes to marking up prices in terms of pese- tas or liras, they cannot see the justifi- cation. Anyhow, there is no little trouble being experienced here in get- ting spot prices up. They have ad- vanced somewhat, but not without much resistance. Pickles—Prices are looking upward. Dills were entirely off the market, while brine stocks have been worked quite low. Holders of the latter were not pressing offers on the market, pre- ferring to wait for bids. Demand has been active. Sweet pickles also doing a fair business, with several items on that list higher in price. Glass goods maintained a good turnover. Spices—With the value of the dollar increasing abroad, the upward tend- ency in seeds and spices has _ been checked. Both black and white pep- pers registered fractional gains over the past week but this was attributed to the firmer ideas of shippers rather than by exchange. Other items have failed to show any material change. The market is never very active at this season of the year, but failure on the part of consumers to replenish their stocks during November, Decem- ber and January has resulted in a fair- ly steady call for small lots. Trade in pimento is narrow. Sellers are ad- hering to full prices, however, believ- ing that a more active buying move- ment will set in in not a great while. Caraway seed is steady. No unusual activity is noted in the article but only small quantities of released goods are available here. Celery is scarce. The slightest improvement in demand may force prices higher between now and the new crop season. Rice—Rice continued firm and gen- erally unchanged last week. While there has been some let down from the rush to cover which developed in recent weeks, the view is held that on the whole there has been little accumula- tion in the hands of diistributors. They have not covered their requirements very far ahead and business is coming in at a rate which seems sufficient to maintain the market at its present basis. Vinegar—Prices are firmer than they have been in some time, Competitive shading has disappeared. The trade looks for definite signs of strength in the near future. Demand has _ im- proved. ——_+-»___ It is no longer true that money is power and everything. These days money ain’t nothing. Review of the Produce Market Apples — Red McIntosh, $1.50 per bu.; Spys, $1.50 for No. 1 and $1 for No. 2; Baldwins, 75c @ $1; Greenings, $1 @ $1.25. Asparagus—Home grown, 60 @ 75c per dozen. Bananas—4%c @ 5c per Ib. Beets—75c per bu.; new, 65c per doz. bunches. Butter — The market is lc than a week ago. Jobbers now hold plain wrapped prints at 22c and tub butter at 2lc. Notwithstanding main- tained prices and a general belief in good business for storage purposes, there is an underlying uneasiness which comes to the surface on all turns. The rate of storage movement to date indicates heavy supplies com- paratively and it is generally admitted that butter holdings at the peak this year will soar above a year ago. Re- ports on conditions in the country are favorable for large outputs. Prices on butter fat are high relatively and this, the opinion of leading handlers in, should encourage a heavy milk and cream flow. Pastures are coming for- ward rapidly and there is ample pas- turage in all parts of the country. Dealers in butter would appreciate a conservative policy, but market con- ditions are being forced and a move for higher prices dominates. Cabbage — New from Texas, $3.25 per 75 Ib. crate; new from Mississippi, $4.25 per crate. Carrots—Home grown, 60c per bu.; California, 70c per doz. bunches and $3.75 per crate. Cauliflower—$2.25 per crate contain- ing 6 @ 9 from Arizona. Celery — Florida commands 50c per bunch and $3.50 per crate. Cocoanuts—90c per doz. or $5.50 per bag. Cucumbers — No. 1 hot house, 85c per dozen. Dried Beans — Michigan Jobbers pay as follows for hand picked at shipping stations: C. F. Pea from farmer..________ $2.20 Light Red Kidney from farmer__ 3.00 Dark Red Kidney from farmer__ 2.90 Eggs—Jobbers pay 7c per tb for white eggs and 6'%c for current re- ceipts. They hold candled eggs at 12c per doz. and seconds and puilets at 10c. Storage movement in the four principal markets continues bearish. The gain in the input compared with last year approximated 15,000 cases, the total input for the day aggregating 75,759 cases. Holdings in the four mar- kets are reported at 3,016,095 cases, against 1,635,844 cases a year ago. Ten market figures are 3,950,817 cases against 2,289,018 cases a year ago. Fresh receipts were 36,832 cases, against 25,056 cases a year ago. Cur- rent excess in the storage supply in the entire country while not near the percentage increase in the four large markets, nevertheless is estimated to within a record total, with some of the leading statisticians claiming an excess of above 2,500,000 cases by the Ist of June. Yet dealers are not statistically minded at present and many continue on the bullish side of the market. Grape Fruit—Present prices are as follows: Fiera Mor Juice...__-.-.«....- $2.75 Florida Sealed Sweet------------ 3.00 lower 5 ‘Fees, Cigice. 0. 3.25 Wess, Paney CCS Mexas, bushels. = = as Green Onions — Chalots, 50c per doz.; home grown, 25c¢ per doz. Green Peppers—50c per doz. Honey — Comb, 5 @ 6c per Ib.; strained, 5 Ib. tins, $4.50 per doz.: 60 lb. cans, 8c per Ib, Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate __ $3.00 Impreial Valley, 4s and 5s, crate__ 3.25 Hot house, 10 Ib. basket.___.___ 85 Lemons—The price is as follows: J00 Suet $6.00 om) Sout. 6.00 MON... Cl OO ted Oi... 5.00 Mushrooms—28c per one lb. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: ma... Ul $3.75 ma ...LhLUL LL 3.75 ae a ao... LLL CUCU We 7.) | ee aU eae 3.75 0. Be 3.75 Red Ball, 50c per box less. Indian River oranges are sold on the following basis: re 4.00 1S a ee 4.00 MWe 4.00 6) 8 4.00 Pee a 4.00 eh 3ulk, $4.00 per 100 Ibs, Onions—Home grown, 50c per bu. for medium yellow. Texas Bermudas, $1.90 per bag. Parsnips—75c per bu. Pineapples—Cuban are now in mar- ket, selling at $3.25 for 185, 245 and 305. Potatoes—Old, 45c per bu. on the local market; Idaho bakers, 28c for 15 Ib. sack; new, from Florida, $1.50 per bushel, Poultry—Wilson & Company pay as follows: Heavy fowls = 12c Right fowls 2.0 10c Decks) 8c ‘Purkeys = 0 He Geese 2 7c Radishes—30c per doz. bunches hot house. Spinach—85c per bushel for home grown. Srawberries—$3.25 for 24 qt. from Louisiana and Tenn. case Sweet Potatoes—$1.50 per bu. for kiln dried Indiana. Tomatoes—Hot house, 10 Ib. basket, $1.50; 5 Ib. box, $85. Veal Calves — Wilson & Company pay as follows: Paney 6@7¢c Good 2-2 | Sab 2 2 The business enterprise that endures and prospers over a span of time has been founded upon the confidence of those comprising the market to whom it sought to sell its merchandise, serv- ice, intelligence, appreciation and good- will. —_—__> --e___ Iowa’s embattled farmers made their mistake by not owing the money to bankers in England. 6 MICHIGAN TRADESMAN May 24, 1933 MUTUAL FIRE INSURANCE Plain Talk Regarding Increased Arson During recent months nearly every city has reported a considerable in- crease in the number of incendiar fires, Arson is a problem to which a considerable number of cities are ing their attention. For example, Boston Chamber of Commerce Massachusetts Safety Council have taken an active part in securing the adoption of amendments strengthening Massachusetts giv- the and the this year. Arson Laws. The arson laws are a consideration in its proper control, For many years the laws of most states defined arson so haphaz- ardly and imposed such severe pen- alties that for the crime were very difficult to get. The model arson law sponsored by the National Fire Protection Association pre- pared to correct these shortcomings, and thirty states have now adopted this law or its equivalent. Local communities in the remaining states desirous of securing the model arson law may call on the N. F, P. A. for active support. Fire Records, Many aware they have an problem because fire records are in- complete. No real investigation of the origin of fires is made and the records of large fires or those with suspicious circumstance are no more detailed than the report of a trivial grass or rubbish The establishment of a good by the fire de- arson statutes in primary convictions was not fire cities are incendiary fire. system of fire records partments is important. Arson Squads. The most important single procedure in any city toward the contro! of arson is prompt and thor- trained men of cities have ough investigation by all suspicious fires. Many established arson squads composed of fire department men and police detec- tives whose duty it is to be on call for fire investigation twenty-four hours a day and to prepare cases for prosecu- tion in court. One of the best known arson squads is the one in Detroit, now composed of two police department men and two firemen. During last year this squad investigated 1,216 fires, find- ing 150 of these of incendiary origin. The squad took statements of 420 wit- nesses and suspects, made sixty-three arrests and secured sixteen convictions. —o2ss- Additional Information Concerning Earthquakes Grand Rapids, May 20—I was much interested in the reference to the earth- quake in Missouri in 1811 (not 1819) in an Tradesman of this week, and I am venturing to enclose herewith a peat aria of that earthquake. I have seen it stated that should such a vio- lent earthquake occur to-day, the city of St. Louis, and some other cities, like Cairo, Ill, and Memphis, Tenn., would be entirely wrecked. In this connection you may also be interested in an account of the earth- quake of 1663 in the Valley of the St. Lawrence. I am inclined to think that no part of the earth’s surface is wholly free from the possibility of such dis- turbances of nature. Samuel H. Ranck. and Atlas, Universal Cyclopaedia Page 565. The Mississippi valley earthquake (1811), known as the New Madrid earthquake, was characterized by the great prolongation of its phenomena. Severe shocks occurred at short in- tervals during a period of several months and the entire series of shocks covered a period of about two years. As the country was sparsely settled little is known of the distance to which the perceptible vibrations extended, but in the central tract the phenomena were of the most impressive character. It is related that alluvial land was traversed by visible waves which rocked the forest trees to and fro, up- rooted some, and permanently en- tangled the branches of others, Fis- sures were opened and closed, not merely once, but at each successive shock, and mud of various kinds was thrown into the air with such violence as to lodge in the branches of trees. Some lakes were drained by the escape of their waters into fissures, and other lakes were created by the subsidence of the land. The largest sunken area is said to have been sixty or eighty miles in length, and nearly half as broad. Appendix F. Account of the Great Earthquake in New France on Feb. 5, lo¢ 3, from accounts in the Jesuit Rel a” tions. Page 315. An earthquake, extending over a re- gion more than two hundred leagues in hundred in width — length and one making 20,000 leagues in all — has shaken this whole country, and caused us to witness some prodigious trans- formations. Mountaines were swal- lowed up; forests were ‘changed into great lakes; rivers disappeared; rocks were split, and their fragments hurled to the very tops of the tallest trees: thunders rumbled beneath our feet in the womb of the earth, which belched forth flames: doleful and terror-inspir- ing voices were heard: while whales and porpoises bellowed in the waters; in short, all the elements seemed aroused against us and threatened us with direst disaster. (Letter to Pro- vincial, September 4, 1663.) On 1663, toward half-past 5 p. m., a loud roaring was heard at the same time throughout the length and breadth of Canada. This noise, which gave one the impression that the house was on fire, made all rush out doors to escape so unexpected a conflagration; but instead of smoke and flames, peo- ple were much surprised to behold walls tottering, and all the stones in motion, as if they had been detached. Roofs seemed to bend down in one direction, and then back again in the other: bells rang of their own accord; beams, joists, and boards creaked; and the earth leaped up, and made the pali- sade stakes dance in a way that would have seemed incredible, had we not witnessed it in different places. Then all left their houses, animals took flight, children cried in the street, and men and women, seized with terror, knew not where to take refuge — ex- pecting every moment to be either overwhelmed under the ruins of the houses, or swallowed up in some abyss that was to open beneath their feet. Some knelt in the snow and cried for mercy, while others passed the rest of the night in praver; for the earthquake continued without cedsing, maintaining a certain swaying motion much like that of ships at sea, so that some ex- peri ienced from this tossing the same heaving of the stomach hat one suf- fers on the water. _ This disturbance was much greater in the forests. where there seemed to be a battle between the trees, which crashed against one another, not mere- ly their branches, but even, one would have said, their trunks being torn from their places to leap one upon another, with the din and confusion that made our savages say that all the wood were drunken. War seemed to be waged even by the mountains, some of them being uprooted, to be hurled against others, and leaving yawning chasms in the places whence they had sprung. At times, too, they buried the trees, with which they were covered, deep in the ground up to their topmost branches; and at other times they would plant them, branches comer which would then take the place of the roots, leaving only a forest of upturned trunks. During this general wreck on land, ice five to six feet in thickness was broken, flying into fragments, and splitting open, in various places, whence issued either great clouds of smoke or jets of mud and sand, which ascended to a lofty height in the air. Our springs either ceased to flow or gave forth only sulphurous waters. Rivers disappeared entirely or were thoroughly defiled, the waters of some becoming vellow, and of others red; and our great river St. Lawrence ap- peared all whitish as far as the neigh- borhood of Tadoussack (harbor of Sa- guenay). Word comes from Montreal that, during the earthquake fence-stakes were plainly see nto jump up and down as if in a dance: of two doors in the same room, one closed itself and the other opened of its own accord; chim- neys and housetops bent like tree- branches shaken by the wind; on rais- ing the foot in walking one felt the ground coming up after him and ris- ing in proportion to the height to which he lifted his foot, sometimes giving the sole a quite smart rap; and other similar occurrgnces of a highly surprising nature are reported from that place. —_> +> A Business Man’s Philosophy Occasional displeasure has been ex- pressed here with vague, ambiguous and unnatural writing. is that so many The complaint of the current books for business and professional men are almost unreadable One evening recently I turned to Schopenhauer’s “Essays on Literature” for confirmation of my conviction of what is wrong. The weakness of many writers, says Schopenhauer, is that “they try to make the reader believe that their thoughts have gone much further and deeper than is really the case. They say what they have to say in long sentences that wind about in a forced and unnatural way; they coin new words and write prolix periods, which go round and round the thought and wrap it up in a sort of disguise. They tremble between the two separate aims of communicating what they want to say and of concealing it. Their object is to dress it up so that it may look learned or deep, in order to give people the impression that there is very more in it than for the moment meets the eye.” Half the books on political economy, for example, are unintelligible, but it is not the profundity of the authors that gives the reader a headache. much “Nothing is easier than to write so that no one can understand,’ says Schopenhauer, ‘just as contrarily, nothing is more difficult than to ex- press deep things in such a way that everyone must necessarily grasp them.” William Feather. —_+-.___ Compromise is the essence of civili- zation—compromise and unselfishness. There must be a sacrifice, a true fore- going, in everybody’s life, now and then. The man who never compro- mises cheats: he takes more than his share; he gets something for nothing, and generally he gets what another gives up rather than be so small. ™e GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer May 24, 1933 MICHIGAN TRADESMAN Items From the Cloverland of Mich- igan (Continued from page 3) The annual district Rotary confer- ence will be held June 5 and 6 at Sault ote. Marie, Ontario, Conference headquarters will be established at the new Windsor Hotel and the session will be held at St. Luke’s church. The annual banquet and governor’s ball will be held at the Windsor. Monday evening will be devoted to a general session, followed by service luncheons, he club presidents and_ secretaries breakfast will be held Tuesday, fol- lowed by a closing general session. Phe election of the nominee for dis- trict governor will be held Monday noon and the selection of next year’s conterence location Tuesday noon. An interesting program of post-conference entertainment has been arranged. Do something for someone every day and while you are about it, do something for yourself by using your bean. William G. Tapert. —_~+-.___ Seen and Heard on the Byways While on my travels in Michigan I saw a beautiful free flower show and experienced a wonderful homespun at- mosphere of good cheer and general hospitality. Although a total stranger I felt as though I belonged there. Never heard a peep about depression. The very birds were the stranger’s friend at Holland. In Grand Rapids I met a man and wife who certainly appreciate your front page. Your The Thinker poem was written around a man whose ef- forts made many millionaires often overnight. He was also a most won- derful salesman. Neither of these thinkers have received their just share of the plaudits of a public which should be grateful, Keep your eyes open. There are lots of things to see. Even though cloudy, the sun is still there. Owosso seems to have a real clean health program. Guess everybody has got up and brushed off all the mud and started to work with a smile — and wearing your badge of courage. Anyway only saw one vacant store and that was an auto store. Too many of them anyway. Less show room and more take the car to the qualified cus- tomer’s door would help. The whis- tles blow at 7 o’clock in this town just the same as they used to. Bay City—You know beer has come back and money is in circulation and don’t get to the bank so quick as it used to. Everybody is smiling. Why, the whistle blew in the shovel factory. The brewery which makes good laugh- ing beer here won't be ready until July 4 — or thereabouts. Then the floating cash will stay home — for the present it goes to Chicago, Wisconsin and Buf- falo. But if the people are smart they will buy good local beer. However, the 3.2 beer is good old fashioned beer and has a lot of songs in it, but no fights. The young folks will like it bet- ter than the Canadian or alley beer after they get onto it. We have all got to chase away the old-time bootlegger and racketeer. Mr. Roosevelt and Mr. Comstock are hap- py because we are going to get out of debt. Rehtaew Krats. ——_2-+>—__ A good way to relieve the monotony of your job is to think up ways of improving it. REPRESENTATIVE RETAILERS T. J. Bathke, Vice-President State Grocers Association Theodore J. Bathke was born on a farm in Charlevoix county, April 4, 1904. In 1920 the family removed to Petoskey, where he completed his edu- cation by graduating from the com- mercial course of the high school in 1923. He then obtained employment in the general store of A. Fochtman, where he remained two years. In 1925 he formed a co-partnership with his brother, Louis R., in the grocery and meat business under the style of Bathke Bros. They purchased the stock of Kinkin & Wahl, which had had five owners in about a year previ- ous to their acquiring the property. They have increased their business every year since engaging in business. In 1930 they purchased the Paulus store on the South side. They contin- ued the business for a year under the management of Theodore and then sold it to the Neuman Grocery Co. Theodore J. Bathke Mr. Bathke was married Sept. 15 1925, to Miss Marie Francis Samaan, of Mason. They have three children — Shirley five, Theodore, Jr., four and Marlene six months old. They reside in their own home at 922 Harvey street. ; Mr. Bathke is a member of the Luth- eren church, which he has served as trustee for the past three years. He is also a member of the Petoskey and Bayview Country club, Kiwanis club, the Retail Grocers Association and the State Grocers Association. He is Pres- ident of the Petoskey Retail Grocers Association and First Vice-President of the State Association, Mr. Bathke owns up to two hobbies — trout and bass fishing and golf. Mr. Bathke insists that the worst enemies the independent merchants have are to be found within the four walls of his own store. He believes any man who can face these problems and surmount them need have no worry- ment over outside obstacles. ee ne A Business Man’s Philosophy Did you ever consider a straight- stem briar pipe a thing of beauty? Where, among beutiful creations, would you put a front-wheel automo- bile brake, a grain elevator, a traveling crane, motor car, an airplane? Le Corbusier, noted French tect, sees beauty in all these things. He suggests that architects may improve and vitalize their art by studying mod- ern machines and by regarding houses and buildings as machines. Architecture as now practiced, he maintains, is lifeless. Engineers, contends Le are in tune with their times. They build archi- Curbusier, liners, our airplanes, our factories. our ocean bridges, and usually our Their creations are beautiful the pattern follows the function. They are built to serve a definite purpose not to look like something they are not. He wants engineers and architects to approach the problem of the dwelling or the apartment in the same spirit in which automobile manufacturers have studied the design of motor cars. Once that is done, the house would soon be regarded as a place for comfortable shelter. Concrete houses can be poured in less than a week. Why should a house cost more than a fraction of the present charge? One reason why this ideal is not realized is that we have not yet created the right state of mind for living in mass-production houses. Most of us are rankly sentimental about our homes. Just as each man writes one poem in his life, so each builds one house. It may be a silly waste of money, but he must do it. It is as because though we each designed our own automobile. Some day this will be changed.—William Feather. ——__» +. Linen Dress Goods Scarce As a result of women’s wear linen stocks in the hands of importers being practically wiped out by the heavy de- mand, apparel houses have switched to men’s suitings, paying a premium of 25 to 30 cents per yard for such mate- rial. Whereas they had been paying from 25 to 37% cents per yard for dress goods to go into women’s linen suits, they now are buying men’s suit- ings at 50 to 65 cents per yard. Asa result of this heavy demand the linen trade has decided to discontinue its publicity campaign on women’s linen suits and will concentrate their efforts on the men’s styles, which have not been selling as well as importers wish. —__-- + ____ The best executive is he who can develop and evoke the best in others. Food Men to Act on Industries Bill Members of the grocery manufactur- ing industry are solidly behind Presi- dent Roosevelt in his recommendations for the immediate enactment of the National Industrial Act, Paul S. Willis, president of the Asso- Grocery Manufacturers’. of America, Inc., asserts. A special meet- ing of the Association’s directors, he Recovery ciated added, will be held next week to con- sider the use grocery manufacturers will make of the new powers proposed in the measure. The industry, he added, will do its utmost to establish enforce- able codes of fair competition. > +» Re-orders Heavy for Linen Styles Notably strong buyng interest con- tinues in both linen and cotton dress The vogue for linen apparel, originally launched in New York City, has spread rapidly to other centers and re-orders styles. the volume of orders and from out-of-town stores has been large. The pressure for quick delivery of cot- ton dresses has shown no reduction, with corded lace styles retaining their The view however, that a lead. continues to prevail, sharp pick-up in the call for silk dresses is likely once tem- peratures begin to climb. —>- +> __ Select New Brown for Summer Selection of “Columbine brown” as a feature shade for Summer town wear promotion was announced last week by the Dress Creators League of America, comprised of makers of $10.50 lines. The color is a cocoa tone with a smoky It was selected as a shade that would attain popularity for late Sum- wear and merge with hues that are likely to be outstanding for the early Fall season, the color com- surface, mer also mittee of the league stated, The new hue will be featured in the dress col- lections now being developed. +. ____ A plumbing department has opened Pittsburgh store. This merchant argues that de- partment-store customers are the ones who are buying bathroom fixtures to- been by a department day since most fixtures are now being installed as replacements or in addi- tional bathrooms. Three complete bathrooms have new department. —_—_+ «+> A good man is like a gun. When a company they been set up in the advertises for a man, always want one of good calibre. PUTNAM’S ADJUSTABLE Strong, Light, Attractive Occupies only 15x34 inches of Floor Space Six Hinged Lid Glass Top Metal Display Covers With Each Rack 4 Jobbers Supplied by JUST WHAT YOU HAVE BEEN LOOKING FOR PUTNAM FACTORY National Candy Co., Inc. Grand Rapids, Mich. The Up-to-date Way to Sell Bulk Candy 20 Varieties of Fast Selling Items to Select From Average Weight of Candies, 12 Pounds YOUR JOBBER Will be Glad to Give You Details of This Unusual Offer Makers of GOOD CANDY for 65 years DEFENSE CUTS Economies aggregating $143,000,000 in the “operation” of the Army and Navy next year are under the sort of discussion at Washington that may still be regarded as a method of feeling out public reactions. Thus we learn of plans to discharge or furlough con- siderable groups of officers in both the Army and Navy; to adopt a system of rotating ships in and out of active serv- ice: to curtail training activities; to general fleet abandon for a year the National maneuvers, and to curtail Guard training activities. Unquestionably, nearly all citizens of the United States approve the strenu- ous—even some of the drastic—efforts Mr. Roosevelt and his advisers are making to balance the budget. In this field of military and naval retrench- ments it will be assumed generally that the President is not reacting to any pacifistic nations but seeking genuine economies that will not, in the long run, impair the efficiency of the serv- ices affected or endanger the safety ol the country. At the same time abandonment ot important training methods, notably the fleet maneuvers, these things may be tempo- what is going to take their seems a grave step. All rary, but place? Is there a plan for the Army, the Navy and the National Guard be- yond mere horizontal retrenchment? There is another aspect of these pro- posals. That is the naval building plan. We are hearing that the Administra- tion has in mind an extended program of this character, linked with the pub- lic works authorizations for relief the President has received. Final judgment upon any curtailments in the services will probably depend upon the nature and extent of such a program. It would be desirable to have it fully and offi- cially developed. If we have got to have reduced Army and Navy forces, with several thousand officers dropped, we ought to be able to see ahead some progress in preparation for national defense. SS — FURTHER PROGRESS Introduction of the National Recov- ery Act was the item of chief interest to business in the week’s developments in the domestic field. The President's peace appeal was welcomed, of course. for the influence it may exert in bring- ing back some semblance of interna- tional stability. Reports of additional progress in in- dustry grew more numerous. Higher operations were noted in basic lines and also some attempt, at least, to im- prove power by lifting wages from poverty levels. The New York Times index of business activity recorded another sharp advance, with all the series participating. Steel op- erations expanded in marked fashion, although it was indicated that the peak of the demand has probably been passed. A feature of the present movement in both trade and industry is improved buying from the farming regions. This ranges from machinery to dry goods and is based on the higher income de- rived from the price rise in agricu!- tural products. This increase establishes a much bet- ter relationship in commodity prices, purchasing MICHIGAN since it is accompanied by decreases in some other groups. Thus, a year ago the spread between the high and low indices for the commodity groups in The Annalist index was 62.4 points, with farm products at 67.0 and fuels at 135.4, while on the present basis the difference is only 32.5 points, the mis- cellaneous list standing at 74.1 and building materials at 106.7. A continuing readjustment of this kind removes one of the prime causes of strangled markets and lagging in- dustry, FOREIGN TRADE FIGURES The full effect of abandonment of the gold standard was not operative in foreign trade last month and the fif- ures did not show exceptional changes. The movement this month should give a better idea of how the plan to move up exports and cut imports works. Exports in April at $105,000,000 were 22% per cent. under their total value for April, 1932. On a daily average basis compared with those in March they were one-half of 1 per cent. high- er, whereas there is usually a seasonal decline of 5 per cent. A drop of 30 per cent. took place in imports, which were valued at $88,- 000,000. The decline from March on a daily average basis was 4 per cent. when the usual seasonal drop is 5 per cent. The favorable balance of trade for the month was $17,000,000. The gold movement ran against this coun- try by about $10,000,000. As indicated by the canvas of views among exporters, there is a difference of opinion about results with a depre- ciated dollar. Some lines find more activity, while others are suffering the usual troubles connected with a fluctu- ating currency. Antagonism to Ger- man goods because of Nazi excesses is also playing its part in the shifting currents of foreign trade While temporary advantages may sway some exporters in favor of the inflationary program, it is apparent that the more conservative appreciate the long-term objections to such a course and are putting their support behind the movement for a quick de- cision om stable currencies in interna- tional trade. DRY GOODS CONDITIONS While a slightly slower pace was ob- served in retail trade during the past week, sales continued to be quite sat- isfactory. The demand was still of a general character in the merchandise lines, with Summer apparel and home furnishings in the lead. Men’s wear improved somewhat but remained be- low expectations. In the food lines, retail business was normal in contrast to exceptional activity in the wholesale field. Estimates of department store busi- ness done in this area for the first half of the month placed the total at about 6 per cent. under volume in the same period last year. This was about in line with the pre-Easter figures. Retail prices last month, according to the Fairchild index, dropped only half a point from the March average. Women’s apparel was up fractionally and for the first time in several years six merchandise items in the index list were higher. The index is now 11.3 per cent. under the number a year ago. TRADESMAN Required, as they are, to make ad- vance preparations, the catalogue houses are now considering quotations which will appear in their Fall books. While they have come to no decision, some price increases are thought to be essential. Wholesale merchandise quieted down during the week. Stores have about completed their expanded buying of staples to get in ahead of price increases. Some resistance has now appeared against advances, par- ticularly where they are considered as not entirely warranted. eee FEWER LAWS THIS YEAR More bills have been introduced in the various state legislatures this year than two years ago, but fewer laws have been enacted. The comparison is made with 1931 rather than 1932 be- cause most legislatures meet only every other year. More than 62,000 bills have been introduced in the forty-five legis- latures which have been meeting this year, according to the American Leg- islators’ Association, while the total two years ago was under 60,000. But the number of bills passed by the twenty-six legislatures which have ad- journed is 10 per cent. less than the number passed by the same legisla- tures two years ago. Pennsylvania, New York and California lead the list in number of bills introduced, Penn- sylvania’s 4,450 being closely followed by New York’s 4,440 and California being some distance behind with 3,900. The vast gap between the number of bills introduced and the number enact- ed is shown by this year’s record for the legislatures which have adjourned. While 62,000 bills were introduced in those legislatures, the number passed was only 7,000. This is 1,200 under the number passed by them two years ago. There is a good deal of loose talk about “the flood of legislation” in this country. The fact is that many laws have to do with matters of administra- tion and that many others are of local application. The number of laws of substantive importance enacted at a session of a legislature is very smail and this number includes the appropri- ation bills, which expire and must be renewed every year. INDUSTRY CONTROL Little opposition has developed so far to the far-reaching proposals em- braced by the national industry recov- ery act introduced last week. In fact, business interests have taken quite the opposite tack and seem willing in most instances to give the plan a trial. Here and there, of course, there are charges of socialism, communism and dictator- ship and also grave fears that the pro- visions of the bill will not stand up under constitutional scrutiny. From a practical standpoint this leg- islation has not a few shortcomings, since it must cope with variable costs and seek to establish fair quotas. On the other hand, there is at least this definite advance which the measure promises, namely, that business must set up certain rules. Business has often been called a game, but rather incorrectly, it would seem, since in many essentials it lacks rules. No one would be bothered with football, baseball or golf if each player made his own rules, but that markets May 24, 1933 has been very much the way the busi- ness “game” has been played. If fundamental rules are laid down on hours and wages and _ protection against monopoly assured, then there would be a fair field and no favor. Given, in addition, an excess profits tax, then individual initiative and effi- ciency should have little to complain of and the public interest would be protected at all important points. A VANISHED $5,000,000,000 According to the United States Bu- reau of Mines, the total output of gold since the world’s gold mines and their production have been recorded has been 1,085,000,000 ounces, which js valued at approximately $18,000,000,- 000. Today the gold holdings of the world for currency use are roughly $11,250,000,000. This leaves nearly $7,000,000,000 worth of gold to be ac- counted for, and all the arts and pre- cious metal jewelry lumped together cannot come within $5,000,000,000 of the mark. Roughly speaking, then, the world has lost gold equal to the total output of that precious metal by the United States since 1792, when mining here was first recorded by Europeans. Where that gold has gone can only be imagined, but certainly a share of it lies on the ocean floor. Scattered over the world, in forgotten or inaccessible places, lie literally hundreds—perhaps thousands—of treasure ships, wrecked by storm or internal weakness, scuttled by close-harried freebooters or struck down in warfare. Other millions, if not billions, rest in unmarked graves, hiding places of landbound freebooters too hard-pressed by law or enemy to take it with them to safety. Add to this the normal loss of gold by abrasion in ordinary handling, and the probable fields of loss have been covered. Some- where within those fields the world has lost nearly one-third of all the gold ever mined. CONCERNED OVER PRICES From the retailer's viewpoint, the industry control bill threatens to bring up several problems. One that trade interests already see in the offing is an attempt to foist a price maintenance law on them regardless of the many defeats which such legislation has sus- tained in the past. When prices are fixed by industry, store representatives naturally have the feeling that such prices are apt to be high rather than reasonable, and they foresee consumer resistance and dwindling sales. The experiment would have rather disastrous effects for them in such event. If price advances get ahead of wage increases and the expansion of em- ployment, then the retailers recognize that they must suffer since it is the purchasing power of the masses and not the rise in business profits which means business for them. In the light of this interpretation of developments, merchants and their organizations owe it to themselves to keep a strict watch on the course of legislation and to emphasize at every opportunity the necessity of protecting the average consumer against indus- trial selfishness. Inflation contains less dynamite than increasing deflation. o—_ oa May 24, 1933 OUT AROUND Things Seen and Heard on a Week End Trip I never saw the country more beau- tiful than it was last Saturday on the line from Grand Rapids to Kalamazoo. The deluge during the previous night was greatly in evidence by overflowed fields and streams which could not function without overflowing their banks. Found the landlord of the Columbia Hotel busy supervising the fitting up of the corner store in his building for a beer tavern. He is much encouraged over the improvement in business in his line. Every merchant on whom I called announced himself as in a happy mood over the revival of business. In the latest issue of the Oceana (Shelby) Herald, Harry M. Royal an- nounced that it was the forty-fifth an- niversary of its establishment. As an instance of the changes which take place in the personnel of all towns, Mr. Royal stated that only one man is now in business in Shelby who was engaged in business in the town when the Her- ald was established. Success has at- tended the publication of the Herald to such an extent that he and his asso- ciates now conduct three other news- papers in towns adjacent to Shelby. I doubt if the experience of Mr. Royal can be duplicated by any other coun- try newspaper organization in the United States. The underlying cause of his success is due to the adoption of an ideal and his faithful adherence to that ideal, no matter how many discouragements he may have been forced to overcome. Mr. Royal has not only given his four children col- lege educations, but he has _ settled each one in a comfortable home near the paternal nest and watched the careers of the third generation with zealous interest. I am sorry to note that our present governor has shown a spirit of antip- athy to independent merchants which bodes no good to the latter. His insis- tance on a sales tax is, of course, op- posed by nearly every thinking mer- chant in the state. The governor has recently committed his administration to another line of action which is ex- tremely antagonistic to approved busi- ness methods. The plan insisted on by the governor this week involves the sale of prison-made goods to all mu- nicipal and township welfare depart- ‘ments. He is proposing to manufac- ture underwear, shirts, socks, overalls, bed clothing and other necessities. The prisons also will conduct canning fac- tories and the local governments will be asked to buy these products. It has been rumored that the governor is scheming to compel purchases of these supplies by distributing them instead of cash. The R. F. C. is demanding that the state distribute at least $12,- 000,000 annually among the local gov- ernments for welfare purposes. Gov. Comstock has promised to do _ so. According to reports, part of this assis- tance to the local units will be in the form of clothing and other supplies MICHIGAN manufactured in the penal institutions. While many other states are curtailing the production of prison goods to the lowest possible limit, Governor Com- stock insists that the production of prison made goods be increased ten- fold and that they be crowded on peo- ple who are naturally prejudiced against them and protest in the strong- est possible terms against their being compelled to accept them. In assisting the merchants of Mich- igan to secure the $12 reimbursement due them from the Government if they sold only nut oleo from July 1, 1929, to July 1, 1931, I have experienced some little difficulty in obtaining authentic information from the officials of the Internal Revenue Service. I finally felt compelled to implore the assistance of Hon. Carl Mapes, our Representative in the House of Representatives, who, as usual, proved to be “Johnny on the spot,” as will be noted by the following reply: Washington, D. C., May 18—In an effort to expedite the matter, my office yesterday read over the telephone your letter addressed to the Internal Rev- enue Bureau and asked for a prompt reply. This morning I am in receipt of the enclosed letter from the Bureau. The letter of the Bureau seems to as- sume that you are personally inter- ested, which you are not. I regret that the Bureau’s letter does not confine itself to answering your questions in- stead of making it a personal matter, but it perhaps gives you the informa- tion which you want. If you want an impersonal letter, so that vou can send a copy of it to your subscribers, I shall be glad to ask the Bureau to revise its answer, I thought of asking it to do so before writing you, but concluded to send this on and to await an answer from you before taking up the matter again with the Bureau. I have asked the Bureau to interpret the last sentence of the second para- graph of the letter, and am told that it means that merchants who have been selling nut oleo and want to con- tinue to do so must take out a license again on July Ist of this year for the coming fiscal year, and that the words “or any subsequent period” mean, for example, if a merchant starts to sell nut oleo during any month after July he must take out a license and it is prorated for the remaining part of the year up to June 30. Yours truly, Carl E. Mapes. The letter received through Repre- sentative Mapes is as follows: Washington, May 17—Reference is made to your request by telephone that you be given the information requested in a letter addressed to this Bureau by Mr. E A Stowe, Grand Rapids, Mich- igan. Mr. Stowe desires information as to whether a merchant who sells only “nut oleomargarine”’ must pay special tax for the period commencing July 1, 1933. He also requests advice as to whether any merchant who paid a penalty between July 1, 1929, and July 1, 1931, is entitled to a refund. Mr. Stowe evidently has in mind the decision of the Supreme Court of the United States in the case of the Stand- ard Nut Margarine Company of Flor- ida, in which it was held that vegetable oil products containing no animal fats were not subject to tax as oleomarga- rine prior to July 10, 1931, the effective date of an amendment to the Oleomar- garine Act. Under that amendment vegetable oil products became subject to tax as oleomargarine as well as those containing animal fats. The spe- cial tax must, therefore, be paid by any dealer selling such products during any TRADESMAN period commencing July 1, 1931, or any subsequent period. If Mr. Stowe paid special tax and penalty with respect to the sale of products containing no animal fats be- tween July 1, 1929, and June 30, 1931, he is entitled to file.a claim for refund of such amount on the inclosed Form 843. The claim should be filed with the collector of the district in which the taxes were paid and the special tax stamps issued on payment of the taxes should be submitted with the claim, or a statement furnished as to why they cannot be supplied. The names of the brands of products sold as oleomarga- rine, the names and addresses of the manufacturers of such products and the period during which each product was sold should be given in the claim. The claim should be filed promptly in order to avoid the application of the four-year statue of limitations. Adelbert Christy, Acting Deputy Commissioner. Following are two letters received from the Collector of Internal Revenue at Detroit: Detroit, May 19—It is noted from previous correspondence with this of- fice that you are being consulted by various taxpayers owning stores deal- ing in oleomargarine, regarding claims for refund, both as wholesale and re- tail dealers in the commodity, based on tax exempt by the Supreme Court Decision in the case of the Standard Nut Margarine Company of Florida, on oleomargarine containing no animal fat for the four year period terminating July 10, 1931. In this connection a great deal of work will be eliminated, and the claims handled more expeditiously, if the tax- payers are in possession of the follow- ing data before their claims are filed. 1. The Law requires a claim to be filed within four years from the date the tax is paid. Therefore the only two remaining periods eligible for re- fund are those commencing July 1, 1929 and July 1, 1930. However, the statute of limitations will bar refund on the first mentioned period com- mencing July 1, 1929 on or after July 1, 1933, or to be exact, four years from the date that tax was paid. 2. The stamps in question should be submitted. In the event these have been lost or destroyed a statement to such effect in the body of the claim will suffice. 3. The names of the products sold and the names and addresses of the manufacturers of such products. Fred L. Woodworth, Collector. Detroit, May 20.—Reference is made to your letter dated May 19, received by this office this date requesting in- formation by return mail relative to whether or not merchants retailing un- colored oleomargarine consisting of nut and vegetable products would be subject to tax in the amount of $6.00 for the period commencing with July 1, 1933, to July 1, 1934. You are advised that every merchant retailing the above type of product has been subject to tax as a retail dealer, wholesale dealer, manufacturer since July 10, 1931, if carrying on such a business. Merchants are held liable to tax if uncolored oleomargarine is retailed: by them for the current fiscal period com- mencing with July 1, 1933, to June 30, 1934, and the application must be filed with the Collector of Internal Revenue, Detroit, Michigan, not later than Mon- day, July 31, 1933. These applications, Form 11, are to be mailed to each registrant who qualified for the past fiscal period ending June 30, 1933, the first week of June, 1933. Fred L. Woodworth, Collector. I have told perhaps a half dozen merchants that the $6 annual tax charge will not be continued after 9 July 1 of this year. In the light I now have I wish to correct that statement, Congress law in 1931 in such a way as to pro- vide for a continuation of the tax. having amended the oleo I still feel that Uncle Sam is treat- ing his mercantile friends very shab- bily in the manner in which he is re- turning the money paid him when he was not entitled to it. I do not think one merchant in.a thousand will ever receive the reimbursement. The situ- ation was kept very quiet until half the reimbursement period was cov- ered by the statute of limitations. Even now any information in regard to the situation has to be pried out little by little. Such methods are not in keep- ing with the greatness and glory of the Great Republic. They do not reflect credit on the Treasury which deals out millions of dollars to less deserving causes with a _ lavish hand, Department The Government has committed it- self to some deviations from previous practice which cause one to wonder. For instance, when we were making all kinds of Liberty bonds during the kaiser’s war, in order that we might make the world safe for democracy — which has never been accomplished—and realizing that more more half the funds we contributed to the prevention of the war were reck- lessly squandered, we were assured in cold type in each bond that we would receive interest in gold. On that prom- ise the Government has now defaulted, according to Mark Sullivan, the best known newspaper Washington, which I never expected the United States to do. If the Gov- ernment exercises bad faith in such an agreement of this character, made with its own citizens, what cannot we ex- pect in the future? Wherein are we better than Germany, whose official word has never been worth 5 cents on the dollar? sacrifices to buy correspondent in The trial and dismissal of Ab. Car- roll by the City Commissioners last Friday and Saturday was one of the most ridiculous affairs ever staged in Grand Rapids. It constitutes the blackest page in the history of the city. The charges trumped up against the defendant were trivial and sustained by a conspiracy of the nastiest descrip- tion. From England we inherit the tra- dition that a man must be tried by a jury of his peers. The five men who voted to dismiss Supt. Carroll were all disqualified to act as judge and jury, because they were not by any means the peers of the accused. Another qualification for serving as judge or jury is that no preliminary opinion has been formed regarding the guilt or in- nocence of the accused. Two or more of the commissioners who heard and passed on the evidence frankly and voluntarily admitted they had stated before the trial that they would stand by the city manager in his vicious and prejudicial action in suspending the police chief. I am fully aware of the mentality of some of the members of the Commission, but I never thought such men would assume to sit in judg- ment on a man who has done as much (Continued on page 23) 10 FINANCIAL Druggists Evidently Set the Pace Every business man and woman should read the resolutions adopted by a meeting of druggists at Carson City, May 9, as reported in the Tradesman of May 17. Readers of the Tradesman who overlooked the proceedings of this meeting should procure this num- ber and read these resolutions. Never has a meeting of Michigan business men taken so aggressive an attitude toward organized greed. It stands to reason, that the business life of a Nation must be kept in eco- nomic balance, if it is to attain con- tinuous success and prosperity for its people. That the channels of business relations must be kept free and open for the flow of money and credit, which is as necessary as the regular flow of blood is to the health of the human body. As we study our National sta- tistics, it shows our National wealth has been diverted largely to a few. This has thrown our economic health out of order, which is the fundamental cause of our National distress, The business world is out of economic bal- ance, which has swept down our bank- ing and monetary systems, causing losses which run into billions of dol- lars. Newspapers and magazines, con- trolled by greedy wealth, have in- formed the people they are to blame for this downfall. This is far from the truth. The great middle class of people practiced thrift and saving of money. They owned the great mass of savings bank deposits and were owners of vast amounts in securities, which were rep- resented to them as safe investments. Billions of these savings have been swept away, owing to the undermining of business security by greedy wealth. It is time that American business men and women were awakening from their lethargy. The leading newspapers and magazines, controlled by greedy wealth, lulled them to sleep, as they printed only what big business wanted read, and kept from the people the knowledge they should have known. The time has come when those in business of every kind, must cast their eyes outside the walls of their busi- ness and take a keen interest in the welfare of humanity, which supplies the buying power that keeps business alive. Our statesmen of fifty years ago saw the danger in organized greed. They were often dubbed as radicals, fanatics and dangerous characters by the press subsidized by greedy wealth. However, they succeeded in passing in congress, the anti-trust laws, which declare that no man or set of men could be allowed to control any neces- sities of the people. These laws are upon the Federal statute books to-day, although greedy wealth has been suc- cessful in controlling Congress and presidents, which made the laws large- ly dead letters. The old fashioned truths as expounded by our fathers in Congress now shine out brightly. Had the people followed their advice and enforced these laws, the present calam- ity would not have happened. It is not too late now to make use of these laws. They form the big stick which is with- in reach of business men and women, who, through united action, can force prosecution in the Federal courts and MICHIGAN destroy the trusts and monopolies which have violated Federal laws, rob- bing the American people and causing distress, suffering and unemployment. This meeting of Michigan druggists points the way, and the only way, to give American business relief from the stranglehold of monopoly. It has often been said, when prose- cution of trusts and monopolies is sug- gested, that you can get nowhere, as greedy wealth always escapes punish- ment. It is true it has been able to do this and that one great monopoly failed to pay a fine of $29,000,000 cov- ering many indictments. However, the temper of the American people now will not permit another such miscar- riage of justice. We now have a Pres- ident who is in sympathy with the peo- ple and has clearly stated his condem- nation of greedy wealth and its meth- ods. Boards of trade, chambers of commerce and business associations of every name should plunge into this fight to free American business of its greatest menace. They should take action in their meetings and express their condemnation in suitable resolu- tions and send copies to the president and members of Congress. When the matter of food monopoly was put be- fore one of our members of Congress recently, he is reported to have said he had received no complaints from the consumers as to the methods of chain food stores and their elimina- tion of the smaller independent mer- chants, therefore did not object to their methods. As is well known, food mo- nopolies use the low price to eliminate competition and gain favor with the thoughtless. Many can remember when a great oil monopoly was forming. It cut the price on kerosene oil, even to giving it free, in order to ruin the small dealer who was trying to make a living. The bait of low price causes loss of dollars to every cent it ever saved any community. If business men and women do not lead the fight against monopoly, it will not be won at all. Unless trusts and monopolies are destroyed, there is no future peace for independent business. Their ill- gotten wealth, acquired through vio- lation of our Federal laws, should be confiscated and returned to the people they have robbed, through the U. S. Treasury. It would be sufficient to pay off the National debt and place the Government upon a safe business basis. It would restose the smaller industries, which would give employment to mil- lions now idle. It would permit found- ing a safe banking and monetary sys- tem in which the Government would be permitted control. It would restore the rights and opportunities of small merchants and manufacturers. It would protect American youth and its chance to enter business life free from organized greed. It would permit the organization of Government so that every man and woman would have an opportunity to work and earn a liv- ing. No other kind of government is worthy of the name. E. B. Stebbins. ~~. Current Demand for Credit Since the national banking holiday on March 4 business analysts have suf- fered the handicap of having inade- quate statistics on which to determine TRADESMAN the credit policy of the banks, The New York banks failed to issue only one weekly statement, but the custom- ary report on 101 leading cities was discontinued with the moratorium. Fortunately, however, a modified form of this wider indication of banking pol- icies has been re-established with the publication this week of reports from ninety cities. The report is interesting as a basis for tentative conclusions on the effect of the increase in business activity upon the banks. It must be empha- sized, however, that even when taken in conjunction with the New York re- ports any deductions may contain a large element of error. In due time the missing statistics will be published and then there will be a more adequate groundwork for determining what par- ticular form credit expansion is taking. Plans for inflation have been of wide- spread importance since about the mid- dle of April. It will be recalled that on the 19th of that month the United States officially admitted suspending the gold standard and on the 20th the Thomas inflationary amendment was introduced in Congress. An analysis of banking statistics, therefore, may properly cover just the last month for which statistics are available, or from April 12 to May 10. During this period stock prices as measured by the Standard Statistics Index increased a little over 40 per cent. Commodity prices as measured by Moody’s Daily Index increased a little under 25 per cent. In the field of production automobile output has in- creased over 30 per cent and steel over 100 per cent. Both car-loadings and electric output have made especially good showings. The immediate ques- tion at issue is the extent to which these changes have been reflected in an increased demand for credit. In the New York reporting member banks during this period there has been an increase in total loans and invest- ments of $333,000,000. Of this, $187,- 000,000 has been in loans and $146,000,- 000 in securities. Of the $187,000,000 increase in loans however, $156,000,000 has been in loans on securities, On the side of investments there was an in- crease of $172,000,000 in United States securities, others declining by $26,000,- 000. m4 In the cities covered in the current report a somewhat different situation is shown. Loans on securities in- creased $17,000,000, and other loans declined by $17,000,000. United States securities were reduced by $1,000,000 and other securities were increased by $31,000,000. In the case of both the longer period covered by New York banks and the week for which we have a wider sample it appears that the only net increase in the demand for credit so far has come from security speculation.—Ralph West Robey. [Copyrighted, 1933.] ——_—_> +» __- Goodwill is the root of prosperity. May 24, 1933 Some call it 3-disappoint 2 beer. A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 543 Michigan Trust Bldg. Phone 4267 | Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 SILVER FOAM BREWING COMPANY MANAGEMENT Casper Haehnle, Pres. Silver Foam Brewing Co., is the present head of one of the oldest families of brewers in the state of Michigan. The original Haehnle Brewery was established in Jack- son, Michigan, in 1859. Capable, Successful, Experienced Brewers INVITE YOU To participate with them. in the ownership of Silver Foam Brew- ing Company. 75,000 SHARES Was the total public offering. Only a limited number of these shares are now available at the Original price of $1.00 PER SHARE SEND FOR CIRCULAR (SILVER FOAM BREWING CO. 504 Grand Rapids Trust Building. GRAND RAPIDS, MICH. =e Phone 80317 a ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services ... {f OLD KENT - BANK j2 Downtown Offices 12 Community Offtices COMPLETE INVESTMENT SERVICE Write or Call Us With Reference to Any Securities ROGER VERSEPUT & COMPANY INVESTMENT BANKERS — BROKERS 813-816 Michigan Trust Bldg. Phone 8-1217 i i it ; ' : i NEALE LLL EG i i # : ‘ I May 24, 1933 MICHIGAN TRADESMAN 11 Memorial Day Vision tT iW py The past, as it were, rises before me like a dream. Again we are in the great struggle for national life. We hear the sound of preparation — the music of the boisterous drums, the silver voices of the heroic bugles. We see thousands of assemblages and hear the appeals of orators; we see the pale faces of women and the flushed faces of men; and in those assem- blages we see all the dead whose dust we have covered with flowers. We lose sight of them no more. We are with them when they enlist in the great army of freedom. We see them part with those they love. Some are walking for the last time in quiet, woody places with the maidens they adore. We hear the whisperings and the sweet vows of eternal love as they lingeringly part forever. Others are bending over cradles kissing babes that are asleep. Some are receiving the blessings of old men. Some are parting with mothers who hold them and press them to their hearts again and again and say nothing; and some are talking with wives and are endeavoring, with brave words spoken in the old: tones, to drive away the awful fear. We see them part. We see the wife standing in the door with the babe in her arms — standing in the sunlight, sobbing. At the turn of the road a hand waves — she answers by holding high in her loving hands the child. He is gone and forever. We see them all as they march proudly away under the flaunting flags, keeping time to the wild, grand music of war — marching down the streets of the great cities — through the towns and across the prairies —- down to the fields of glory, to do and die for the eternal right. We go with them one and all. We are by their side on all the gory fields, in all the hospitals of pain, on all the weary marches. We stand guard with them in the wild storm and under the quiet stars. We are with them in the ravines running with blood — in the furrows of old fields. We are with them between the contending hosts, unable to move, wild with thirst, the life ebbing slowly away among the withered leaves. We see them pierced by balls and torn with shells in the trenches of forts and in the whirlwind of the charge, where men became iron with nerves of steel. We are with them in the prisons of hatred and famine, but human speech can never tell what they endured. We are home when the news comes that they are dead. We see the maiden in the shadow of her sorrow. We see the silvered head of the old man bowed with the last grief. The past rises before us. We hear the roar and shriek of the bursting shell. The broken fetters fall. There heroes died. We look. Instead of slaves we see men and women and children. The wand of progress touches the auction block, the slave pen and the whipping post, and we see homes and firesides and school houses and books. Where all was want and crime, and cruelty and fear we see the faces of the free. These heroes are dead. They died for liberty — they died for us. They are at rest. They sleep in the land they made free, under the flag they rendered stainless, under the solemn pines, the sad hemlocks, the tearful willows, the embracing vines. They sleep beneath the shadow of the clouds, careless alike of sunshine or storm, each in the windowless palace of rest. Earth may run red with other wars — they are at peace. In the midst of battle, in the roar of conflict, they found the serenity of death. I have one sentiment for the soldier, living and dead — cheers for the living and tears for the dead. Robert G. Ingersoll. 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President -—— Theodore J. Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. : Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce. Bay City; Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. Opportune Time to Buy and Sell A Topeka wholesale grocer, reported to be an old-timer, is quoted as “ad- vising retailers to buy as heavily as they can” of late, in view of the depre- ciation of the dollar. This reminds me of the days when Kansas was synonymous with ‘“wild- cat” in virtually anything; when any kind of story could be fastened on that state and accepted as fitting. It is also reminiscent of the ancient load-the- retailer practice; and in both respects, the advice is as unsound and the sug- gested course as unwise now as it ever was in the past. This because it is at best a half- truth that any time is a good time to load up with merchandise. It is half truth first because any kind of gam- bling returns chances to lose as often as to gain. But more important, it is a half-truth because the retailer has to work the other half himself: that is, the retailer has to sell on the plane of advancing values as the expected turn comes, or he gains nothing, and there is not even five per cent. among grocer retailers wise and wakefui enough to do that. Hence to spread such a suggestion broadcast to gro- cers is to cause them loss instead of gain. What grocers need to be told every day by all who contact with them is that their job is to sell. Let them keep their stock moving by every scheme and plan, by constant effort, by un- remitting attention to that one crucial job, and now as always buying will take care of itself, For look at it: We are all familiar with the fact that the run of grocers keep no track of market changes. They are not posted on fluctuations at whole- sale except at one time. That is when they buy goods. Hence the only way for them to get a normal average mar- gin is to buy only as needed for imme- diate sale. Then they will be apt to get right margins — otherwise no chance. True enough, there are exceptions to this rule. But nobody needs to worry about those men. They are alive to all market happenings. They mark their goods up in keeping with enhanced costs as promptly as they mark them down when costs decline. They also are in fine position, because such men are more than likely to have cash on hand with which to buy when buying is really indicated. For the rank and file of grocers the sound counsel is “Sell — sell — sell. Take care of your selling and buy as you need.” In that counsel lies the only hope for survival for most of them — more emphatically now with prices rising than it has been for three years of shrinking values. Jim Knox travels about a good deal, and when he gets back home he writes MICHIGAN up his notes. They are published in little booklets which he sends to the trade free. It is mostly about selling — without too much Knox in it at that. What is not directly selling is brass tacks items good for every grocer. Here are some gems: “Tf your profit s 3 per cent. and you turn stock ten times you get 30 per cent. profit. Supposing it necessary to reduce profit to 2 per cent., then what? This: Instead of turning stock ten times you turn it, say, seventeen times, and your profit is 34 per cent. Just simple figuring!” Except, Jim, dear, it is also extra hustle — which will be all to the good for all grocers. “Get out and call at other stores occasionally — it’s the only way to keep pace with the march of progress.” That’s 100 per cent. pure. Jim knows because he goes into all kinds of stores — yours included. And the following go without comment — none needed. Price tags make customers feel that you have the same price for everybody — they also facilitate selling.” “Children are good customers. Be good to them. “Remember, your net profit does not come from good buying but from good selling. No matter how advantageously you buy, if you don’t sell the mer- chandise, it is a poor buy.” “It pays to put a little psychology into everything you sell — even if it’s just spinach. I met an up-and-coming grocer who, instead of quoting vege- tables at so much a pound, puts a sign on the box quoting them in several pound lots — or bunch lots: apples, 5 or 6 lbs. for so much! cantaloupes 2 for so much; carrots 2 or 4 bunches for so much; cucumbers 3 for so much; onions 3 pounds for so much; spinach 3 pounds for so much, Customer can buy one pound or one bunch lots if she chooses; but the two or three cents he knocks off on the larger unit does the trick. Try it. “A good grocer must be a good storekeeper before he can be a good salesman. “Time — it’s the most expensive commodity in the world. Use it wisely. “Holding custmers is just as impor- tant as getting new ones. When a cus- tomer who has been with you for some time shows signs of leaving you by purchasing less than usual or by com- ing at less frequent intervals she should receive special attention.” That can not be emphasized too strongly. Nobody owns any customer. We should always be conscious of that fact. And if a merchant could retain the trade of every woman who gives him a chance by buying occasionally from him, his business wouid crowd him forward by stepping on his heels. Truth is, every order is a fresh chal- lange to every business man; and he progresses or retrogresses in propor- tion as he does his work satisfactorily or fails therein. “The first sign that a grocer is slip- ping is Shown by the appearance of his store. Ask a customer what she thinks could be improved about your store. That is something every one of us likes. It satisfies our sense of im- portance. “But be sure of this — never ask a woman’s opinion and then disregard TRADESMAN her suggestion. If her suggestion is not practical, bring up the subject next time she comes in and explain just why it couldn’t be done. She'll know then that you’ve been giving it some thought and that alone will please her. “Learn the names of your customers and what they like to talk about. Com- pliment the judgment of women.” To which may be added: And in face of a woman’s suggestion, be dead sure that it is unsound before you pass it up. Uncountable fool notions of the “wimmin” have become grocery postu- lates of late years. They have revolu- tionized the business — beginning with the amazing alterations the chains brought in which all old-timers thought did not belong in the business. Maybe if vou talk further with the sug- gesting woman, she and you can find a way to institute what she advocates. Then think of the lasting benefits. But you will notice that all of this has to do with selling. Let that be your constant thought. Get rid of the goods. Speed stock turn. Remember that any time any day you can ex- change money for merchandise; but to turn goods into money is merchandis- ing. Sell — and all the rest will come automatically. Paul Findlay. Questions and Answers of Interest to Merchants and Clerks No. 1. Question: How many pounds of beans are there in a bushel? Answer: There are 60 pounds of beans in a bushel. No. 2. Question: Are bananas al- lowed to ripen on the tree for local consumption? Answer: The banana reaches its highest perfection in food value and flavor when harvested green and al- lowed to ripen after being severed from the plant. When consumed locally in the tropics, it is cut green, for if al- lowed to ripen on the plant it loses its delicious flavor and becomes insipid. No. 3. Question: What is the differ- ence between sterilization and pasteur- ization of milk? Answer: Sterilization is a process by which the temperature of milk is raised high enough or maintained long enough to destroy all germs and spores. This method is seldom employed be- cause it gives the milk a boiled taste. In pasteurization the temperature used is high enough only to destroy most germs, including disease germs such as those of tuberculosis and typhoid. No. 4. Question: Did the ancient Romans drink beer? Answer: Pliny, who is the earliest writer to mention beer, describes it as scorned by the Roman citizen who looked down upon it as fit only for barbarians and he thought it “a more sinful drink than wine.” No. 5. Question: When was beer first made? Answer: The manufacture of ale or beer was known to the Egyptians. Herodotus ascribes its invention to Isis and says that the liquor, called zuthos, was fermented from barley. No. 6. Question: How many units are there in a great gross? Answer: There as 12 gross or 1728 units in a great gross. No. 7. Question: How can one find the capacity of a barrel, knowing the May 24, 1933 diameter of each end and the middle, and the height? Answer: The following is the formu- la for finding volume of a cask or bar- rel of any form: Add together 39 times the square of the bung diameter 25 times the square of the head diameters. Multiply the sum by the length and divide by 31,773 for the content in Imperial gallons, or by 26,470 for U. S, Gallons. This rule was framed by Dr. Hutton, on the suppcsition that the middle third of the length of the cask was a frustrum of a parabolic spindle and each outer third as a frustrum of a cone. No. 8. Question: Is there a fixed legal weight for a sack of flour? Answer: In the United States a sack of flour signifies 140 pounds, while in Great Britain it is 280 pounds. No. 9 Question: Do the weevils in cereals, flour and oatmeal develop into moths which destroy clothing? Answer: Cereal weevils do not de- velop in clothes moths. No. 10. Question: peaches to crack? Answer: The cracking of the fruit is the result of weather conditions, If there is a continued dry spell followed by sudden rains, the inside of the fruit grows more rapidly than the outer skin, which therefore splits—Kentucky Grocer. What causes + A Business Man’s Philosophy As a boy E. W. Scripps, who be- came a multimillionaire newspaper publisher, did not rank high among his contemporaries. He was the last choice in all choosings-up. He was called lazy by his brothers. Since he was denied distinction in the usual activities of boys, young Scripps sought an outlet wor his ego in other ways. He read much, and so knew more about books than the others. He had a genius for organization and _ sales- manship, While other youngsters plodded away at assigned chores, Scripps would solicit orders for fire- wood, hire some one to cut it, and pocket the difference between the cost and the selling price. When he left home to work in De- troit he had $80 of his earnings in the lining of his coat. At the end of the first year, notwithstanding that he had quit, or lost, three jobs, he had $1,000 in cash in addition to his $80. He made the thousand by reclaiming a printing press from the ruins of a fire. The next year he made $3,000 through a bargain with his brother for increas- ing the circulation of the Detroit News. Scripps had the gift for making money. Throughout his life he enjoyed the luxury of complete economic inde- pendence. One almost incredible items about Scripp’s habits appears in the biog- raphy by Gibson Gardner. For twen- ty-five years he drank regularly and consistently, and the quantity of whis- ky that he poured into his system in- creased until he was taking a gallon a day (four bottles). Then he quit be- cause he was almost blind. After his late forties he drank little — and lived to seventy-two. William Feather. a Tolerance makes life more tolerable. May 24, 1933 MEAT DEALER Women Rush To Learn More About Meat Intense interest and widespread en- thusiasm on the part of housewives over the -opportunities for acquiring new and practical information on meat cookery is everywhere evident as the National Live Stock and Meat Board's cooking school programs are held in the various cities on the Spring sched- ule. Within the past few weeks, these schools have beén held in the heavy- consuming centers of the East. Thou- sands of housewives have a new im- pression of the relation of meat to health and its importance as the log- ical center of the diet. The audiences of housewives attend- ing these schools represent varied types. Women accustomed to liberal household budgets rub shoulders with homemakers whose shopping dollars must be stretched to the extreme limit. Brides to whom the preparation of meals is a new art mingle with house- wives who have had years of experi- ence in the buying and preparation of foods. All are interested in the new developments in the field of meat cook- ery and ready to make the fullest pos- sible use of the facts presented. Each cooking school is now defi- nitely tied up with a merchandising demonstration program. Before the cooking school programs open, retail meat dealers are given a talk by the Board’s home economist and made fully acquainted with the scope of the work presented, the dishes being fea- tured, cuts of meat to be introduced and other facts. Cities on the March and April schedule included Syracuse, Roches- ter, Niagara Falls and Albany, N. Y., Akron and Cincinnati, O. Cities sched- uled thus for May and June are Ev- ansville and Indianapolis, Ind., Prince- ton, Ill., Norfolk, Va., Buffalo, N. Y., and Lexington, Ky. —_+ ++ —__- Story of Meat Featured at World’s Fair A dramatic and realistic exhibit which will visualize in thought-com- pelling fashion the story of meat and show its tremendous importance in the welfare of the human race, will be one of the features of the World’s Fair which opens June.1 in Chicago. This exhibit will present in convincing manner the immensity and importance of the live-stock and meat industry to the 50 million persons expected to at- tend. The National Live Stock and Meat Board is represented on the com- mittee which has the plans for the exhibit in charge, and plans have been practically completed. Every branch of the live-stock and meat industry has joined forces in planning a display which will be colorful instructive and complete in every detail. The entire center wing of the agricultural building has been set aside for the exhibit. Vastness will be pictured with a realism that will make the visitor feel himself a part of the scene, and close- ups of the industry will reveal its intri- cate details in such a way that the story of meat will unfold in panorama- like fashion, throbbing with human interest. MICHIGAN The old and the new in production, marketing, processing and retailing will be presented. The story of “Why Meat Satisfies,’ will be clearly shown. Outstanding in its appeal and nation- wide in its importance, the World’s Fair Meat Exhibit should be of untold value in creating more interest in meat on the part of the consuming public. —_—__--.____ Simplification of Sieve Canned Peas Perhaps the biggest proposal before the pea packing and distributing in- dustry of the last decade or two, 1s the project for a system of grading peas into three sizes instead of five or more sizes. The need for this has been felt for a longs time, never favored this proposal as do cer- tain obvious factors now in evidence. Canned pea production is at the lowest point it has been since the War. It is recognized that the smaller the output, the easier a change can be effected. The price spread between sizes and qualities is almost at a vanishing point, which further simplifies the problem. No greater task confronts the can- ning industry than the proper edu- cation of the consumer on the merits of canned foods. This is particularly applicable — small, medium and large — are vastly less confusing to the housewife than the legends and size designations now in use. The question naturally arises why the system now in use was ever adopted. A need for separation was apparent, so a thirty- second of an inch was adopted as a suitable size differential. When there were only a few thousand cases of peas “packed, nearly all of the stand- ard grade, the sieve problem was un- important. With the present produc- tion and high degree of quality, the problem is much greater. Sizes for but conditions There is a considerable saving in operating costs with the proposed plan. Machinery and overhead can be elim- inated. Changing from one sieve to another causes a slight delay. This time loss can be cut in two, which is no small item. There would obviously be less chance of mistakes in canning, warehousing and shipping of the sim- plified sizes, ‘Label inventories could be lowered appreciably. Quality could be improved, since changes would be more rapid. Peas held for any length of time between shelling and canning de- teriorate in quality rapidly. By can- ning the simplified sizes oftener, the quality depreciation could be reduced materially. The proposed plan embodies the present one and two sieve Alaska peas as the small grade, the three sieve as the medium grade, and the four and five sieve as the large grade. In Sweets, it is felt that if sieve one is not of good quality, it had better be thrown away than to be included in the 2 sieve to constitute the small size. The three and four Sweets are to con- stitute the medium size and the five and six sieves the large grade. The pea sizes so merged have characteris- tics common to the several sizes. There is some concern being felt about the possible loss of a price ad- vantage enjoyed in the past between sizes now to:be merged. There is no such advantage now and it is safe to say that we will never again have the TRADESMAN price spread we have once enjoyed. There is no good reason why a con- posite price ranging intermediate be- tween the price levels of the several sizes could not be maintained. The relationship of quantities available to meet a certain demand is more impor- tant in establishing prices than is the matter of sieve sizes. Nothing in this plan would prevent the packing or dis- tribution of ungraded peas if labeled as such, No great change is needed in present label stocks to conform to the new plan. Two sieve labels can be used on the small size, three sieve labels on the medium size Alaskas and five sieve labels on the large size. It will not be possible, however, to use a sieve one label for the small size as this includes sieve two peas. We quote from a let- ter written by Mr. White, Chief, Food Control, Department of Agriculture: “The proposed changes in the label designation of pea sizes seem to be in the direction of giving the consumer more intelligible information than was at his disposal under former systems of size designation. Upon such chang- es, we naturally look with favor, espe- cially when the terms ‘medium’ and ‘large’ are by way of being rather def- initely defined.” The Division of Simplified Practice of the Department of Commerce, through Mr. P. H. H. Dunn, has been actively co-operating with the National Canners Association on this project. A general conference, held under the auspices of that Department and at- tended by canners and canned food distributors, during the Annual Con- vention of the National Canners Asso- ciation last January, approved a rec- ommendation which reduces the num- ber of sizes or classifications to three in accordance with the plan as outlined earlier in this article. A report of that meeting has been sent to the trade along with the acceptance blank cov- ‘ering approval of the plan. It is hoped that all those interested will execute these blanks and return them to the Department immediately in order to expedite the promulgation of the rec- ommendation. 13 The proposal indicates a decided for- ward step in the production and distri- bution of canned peas. The longer the delay in making the changes is de- ferred, the harder the problem be- } \ comes. There is no better time than € It is sincerely urged that Depart- the present. } everyone interested give the ment of Commerce wholehearted sup- port to the end that this plan may receive the prominence and adoption which the scheme merits. +. Hard-Surface Rug Call Increases Orders for hard-surface floor cover- ings increased sharply in the market as buyers prepared to cover them selves on requirements for the com- ing thirty days before price increases go into effect. Advances ranging fron 4 to 10 per cent., have heen announced mills producing felt base Orders for by leading and linoleum products. smaller quantities for immediate de- livery are more numerous also, reflect- ing a more active consumer demand for merchandise in the fast ten days. Approximately 65 per cent. of current demand is for low-price goods, 25° per cent. for medium and 10 per cent. for better-price merchandise. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS B Se RODUCT OF GENERAL moro WiTH FAMOUS COLD CONTROL AND HYDRATOR All Medels on Display at Showroom F. C. MATTHEWS & CO. | 70 No. Division Ave. Phone 9324 GRAND RAPIDS Demand Increasing for | MICHIGAN APPLES WITH FLAVOR We have the best assortment of Varieties in Michigan— Cleaned. Polished and regraded by Modern Electrical Equip- ment before leaving our Warehouse — Wholesale only. Wolverine Dealers, send us your orders. KENT STORAGE COMPANY MICHIGAN KEEP SUPPLIED WITH..... LILY WHITE FLOUR “The flour the best cooks use’”’ VALLEY CITY MILLING COMPANY Portland — Grand Rapids -— Kalamazoo -— Traverse City 14 HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, rand Rapids. : : Oe asin W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Timely Suggestions in Regard to Stoves With the advent of spring, some lines of stoves prominently featured in the fall and winter months were pushed into the background; and their place occupied by more seasonable lines. Such lines include gas ranges, plates, coal oil and gasoline stoves, electric ranges and various cooking de- vices, and similar essential hot weather lines. Even this late these lines can still be pushed to advantage. Even at this season there is still a chance to sell a few coal ranges, if special efforts are put forth. In farm- localities, and in communitties lack- ing gas or electric service, some de- mand can be developed for coal oil cook stoves. People who contemplate e going to summer gas ing camping out or ar cottages are good prospects for oil stoves, or even for second hand stoves. Mail order houses provide pretty keen competition sometimes in the sale of coal oil stoves. Nevertheless, the dealer has a good many advantages. The customer can see exactly what he is getting; he can examine the stove before he buys; the danger of broken parts or misfit parts is absent. One dealer who sent out a circular letter to prospects stressed the fact that if they purchased their stoves from him, they were in no danger of getting something that “didn’t look like the picture.” They could, he emphasized, see beforehand just what they were buying. In selling stoves of any kind, an im- portant factor is to know the goods. The salesman should be able to stress the important selling points of the article. With coal oil stoves, one feat- ure to be strongly brought out is safety of operation; because the widespread dread of fire or explosion is a thing that often militates against sales. Simplicity of operation is another feature. It is a good plan to have a stove set up in the store ready for use, so that it can be lighted at any time for demonstration purposes. An actual demonstration of the working and heating qualities of an oil stove will impress a customer much more favorably than if the stove is simply shown without actual demonstration. Oil stoves lend themselves nicely to window display. Show one of each line, or more if you have the space; and use attractive show cards to bring out the important selling points. News- paper advertising can also be used to stimulate demand for these summer stoves. Economy in fuel cost, comfort due to elimination of excess heat, and time saving are all points worth bring- ing out. Not only should the salesman know the stove; he should see to it that the purchaser understands the stove. Every purchaser of an oil or gasoline stove should be instructed in its proper use. Take no chances on carelessness or ac- MICHIGAN cident; for every accident is so much bad advertising for the line. Then, too, complaints, if they come, should re- ceive prompt and intelligent attention. A dissatisfied customer is a popor ad- vertisement. The more thoroughly you instruct the purchaser when the sale is made or when the stove is de- livered, the fewer complaints you will have. Gas and electric ranges can now be featured, They are, of course, all-the- year-round lines; but it is with the approach of warm weather that the housewife, working over a coal or wood range, experiences a keen inter- est in a cooler and more efficient mthod of cooking. Both demonstration and window dis- play are helpful with these lines. You do not need an expert demonstrator for them. Such a demonstrator can add little fancy touches to the per- formance; but with many prospects a demonstration by a regular member of the staff, well known townswoman, will prove more con- vincing. The prospect is apt to say, “If Mrs. So-and-So can operate this or by some range, I can.” Your local demonstrator should, however, be well trained for the work; should know the range; should be able to answer questions intelligently; and able and willing to volunteer informa- tion at the right moment. A demon- stration where the demonstrator merely operates the range to the accompani- ment of a few perfunctory words will fall pretty flat. The demonstrator’s accompanying talk is quite as impor- tant as the operation of the range. With all such lines you should keep a mailing list of prospects. Follow up your prospects systematically and per- sistently. Mailing matter can be sent out at intervals; but more important still is the personal follow up—the bit of outside canvassing, or the tactful reminder when the prospect is in the store on other business. As sales are made, check off the names; where no sales are made, carry on. For while the line is to some extent ‘seasonable, it will pay to keep up an all-the-year- round campaign in connection with it. If the housewife doesn’t buy the effi- cient gas or electric range to eliminate unnecessary heat and drudgery in sum- mer, she is quite likely to buy it to cook her Thanksgiving or Christmas dinner. The possibility of these, and manv allied lines, as wedding gifts should not be overlooked. The sale of oil stoves for summer cottagers links up, of course, with the wider business of equipping the sum- mer cottage. The hardware dealer has many lines for this purpose. As a rule, the cheaper lines of cooking utensils are in demand. One hardware dealer made a suggestion to some customers: “Why not buy good new stuff for your house in town and use your old stuff for the summer cottage?” That argument “caught on” with a good many prospects. One instance was that of the house- wife who wanted a cheap cooking stove for the summer cottage. Before the astute dealer got through he had ar- ranged to truck her own old stove out TRADESMAN to the summer cottage and sold her a thoroughly modern range for the house in town. A good many dealers who take old stoves and ranges in part payment on new stoves have been able, after mak- ing necessary repairs, to sell these old stoves for summer cottagers. This is also a good time of the year to feature water heaters. In a good many homes the discontinuance of the furnace means the shutting off of hot water. Now, heat may not be wanted in the rooms, but heat is necessary for the water for the bath. In this connec- tion pushful efforts should put across the sale of at least a few water heaters. Victor Lauriston. 2-2 Poem Old Traveler Secured Thirty- five Years Ago For over thirty-five years I have watched your extraordinary interest and kindness of policy to the merchant, the salesman and the reputable manu- facturer and jobber. Your paper is en- titled to the hearty support of all. I am pleased to offer you a small contribution for your columns if it is of interest to you. Thirty-five years ago I put on the harness of a travel- ing salesman and upon my first trip into Northern Indiana, traveling for the old wholesale grocery house of W. J. Gould & Co., of Detroit, the en- closed card was handed me, which made a definite goal in my career — a holy horror of becoming an order taker. I have done my best to be a salesman. The first thing I did was to join the U. C. T., Cadillac Council, No. 143, and through that association of won- derful men I have found my greatest comfort, although I have joined many other organizations. BE A SALESMAN When the train pulls in and you grab your grip, And the hackman’s there with his frayed- out whip, And you call on your man and try to be gay, : : And all you get is, ‘nothing today,’ Then you’re a Peddler! By gad, you’re a peddler. When you get in a town and call on your man, : “Can’t you see me, Bill?” ‘‘Why, sure i can,”’ You size up his stock, make a rough count, And Bill presently says: ‘Send us the usual amount.”’ Then you’re an Order Taker! By gad, you’re an order taker. ree Sy travel along and everythng’s ne, And you don’t get up until half past nine, And you see each concern and talk con- ditions, And write it home with many additions, Then you’re a Traveling Man! By gad, you’re a traveling man. BUT When you call on the trade and they talk “hard times,” ‘‘Lower prices” and ‘decided declines,” But you talk and you smilie, make the world look bright And send in your orders every blame night, Then you’re a Salesman! By gad, you’re a salesman. Team work in business is the pres- ent endeavor of this order and it will go down in history with a great rec- ord. It is bringing forth the co-opera- tive spirit between manufacturers, merchants, jobbers and_ salesmen, which, properly handled, will be the men and methods which bring forth quick recovery of business. We must May 24, 1933 all get up, brush off the dust and go to work. Waiting for the automatic return of big business is like waiting for the train that left four minutes ago. Don’t sleep on the depot steps — start walking. C. C. Starkweather. a Earthenware Orders Off Sharply With the first rush of orders for steins and stein sets subsiding, manu- facturers of earthenware are facing a minor slump in demand. For the first time since late March orders show no advance over the preceding week and the number of buyers visiting the mar- ket has fallen off sharply. The slump in demand for steins was accompanied by a dropping off in orders for other types of earthenware as well. Cereal sets, mixing bowls and teapots, which were moving in volume as recently as last week, are now neglected. Produc- ers and selling agents are at a loss to account for the change as prices have remained firm. > Toy Orders Show Big Gain Orders placed at the Chicago toy fair during the past two weeks were 75 per cent. ahead of last year, accord- ing to James L. Fri, director of the Toy Manufacturers of the U. S. A. He attributed the gain, which will bring increased production schedules and larger payrolls to more than 300 fac- tories, to President Roosevelt’s infla- tion program. More than 1,000 buyers attended the fair, Mr. Fri added, with representatives of department stores placing orders in anticipation of higher prices. —-—-+ + Lumber Price Rise Slows Buying Price advances made by lumber mills in the last few weeks have been too drastic to be absorbed by the market at this time. Sales representatives con- tend that producers should have lim- ited their price increases to 10 or 15 per cent., instead of carrying advances as high as 20 to 25 per cent. on cer- tain popular grades of lumber. On some of the grades in common use, it was explained, prices have risen from $16 a thousand feet to $18.50 and $19.50 in the last three to four weeks. — +2 2>__ Grocery Jobbers Buying Ahead A decided change in wholesale gro- cers’ buying policies has been brought about in the last two weeks by fear of further price advances. Buyers for both chains and jobbing establishments have abandoned the plan of purchasing requirements for only thirty days ahead and are making commitments for sixty and ninety days. In some in- stances, where suppliers will accept orders, purchases up to 120 days have been made. ——__+ 2. The birthplace of Christianity was the tomb. The birthplace of splendor is desolation. Spring is conceived in the dark womb of winter. And light is inevitably the offspring of darkness. For four dreary years the world has writhed under the cruel thumb of eco- nomic disaster. Many have thought that happiness had forever fled the earth. All this heaviness of night is surely but the prelude to a better dawn. The voice of God and the voice of Nature proclaim that the best is yet to be — always, the best is yet to be — Robert Cromie. May 24, 1933 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D, Mihlethaler. Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , . Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Information for Consumer in Pur- chasing Textiles The housekeeper is the household purchasing agent. Uupon her judg- ment, very largely, and upon the fam- ily purchasing power, depend the health of the family and the material comforts of family life. Upon the housekeeper as customer depend also, in very large measure, the kind and quality of output as well as the income of the merchant, manufacturer, and, back of them, the farmer. In short, it is important for many reasons that the housekeeper know how to buy to best advantage the things the family uses. She needs to know also how to keep the household goods in order and use them econom- ically, There is a very great deal to know about these problems, commonplace as they are. They represent a science in themselves, This is true not only of food, the most conspicuous agricultural product, but of household furnishings, including bed linen, table linen, curtains, cloth- ing and all the textile fabrics that are used in a home for any purpose, Household textiles, therefore, are an important field of home economics re- search. The Bureau of Home Econom- ics has a division which deals with the subject of textiles for the benefit of homemakers on the one hand as con- sumers of agricultural products, and to farmers, manufacturers, and merchants on the other as producers and distrib- utors of textile fibers and the fabrics that are made into household goods and clothing. The housekeeper, then, can find out by writing to Washington, how to select cotton fabrics for durability un- der the strain of household use. She can, if she likes, find out the best way to launder her sheets and table linen, and the family clothes. She can find out what to do to remove stains of all sorts from any kind of material. This information is published in Farmers’ Bulletins entitled “Selection of Cotton Fabrics (No. 1449), “Meth- ods and Equipment for Home Laun- dering” (No. 1497), and “Stain Re- moval from Fabrics—Home Methods” (No. 1474). These bulletins have been distributed by hundreds of thousands, and until this year were issued free on request. They are still to be had on request, but nowadays they cost 5 cents a copy, and are distributed from the office of the Superintendent of Documents, Government Printing Office, Washing- ton, D. C. The request may be ad- dressed either to the Bureau of Home Economics or to the Superintendent of Documents. A mimeographed pamphlet on “Clothing Economies” is just now in great demand. This can be had from the Bureau free of charge. Information on these subjects is also broadcast by radio. The “Household MICHIGAN Calendar,” which is a part of the Na- tional Farm and Home Hour every Tuesday about noon, is a discussion of household problems, and the subject of household textiles comes in on this program—not every week, but alter- nating with other kinds of household problems, such as_ food, household budgets, household equipment, etc. This is true also of “Housekeepers’ Chats,” which are broadcast over 200 different stations throughout the coun- try every day except Saturday and Sunday. Every so often textiles are discussed on that program, too. The Bureau publishes the results of its studies of clothing materials and design in miscellaneous pamphlets and leaflets, and also distributes that infor- mation by radio, In addition it sends out traveling exhibits of specially de- signed clothing for children. These exhibits are used by educational insti- tutions, child welfare organizations, clubs, and other responsible groups, who use them for educational purposes. They can be obtained from the Bureau at the cost of transportation. The hygiene of clothing is a subject which has not so far been very widely investigated, but students in this field find use for our “Bibliography on the Relation of Clothing to Health,” issued as Miscellaneous Publication No, 62 and sold at 25 cents per copy. Information which is a guide to the purchaser has its value also to the pro- ducer and the retailer, Studies now under way yield information as to the wearing qualities of fabrics produced from known grades of cotton and wool fibers, produced under certain known conditions. Starches and other sizing mixtures are being studied with a view of im- proving the finishes of cotton materials both at the mill and in the laundry. Technical bulletins and articles in tech- nical periodicals report the results of these researches of the Bureau for the benefit of industry and the household as well. As an aid toward size standardiza- tion for ready-made clothing and pat- terns, and to improve merchandising practices in the clothing industry, we have issued also “An annotated list of literature references on garment sizes and body measurements” (Miscellane- ous Publication No. 78; price, 10 cents), which is primarily of interest to clothing manufacturers and retailers, but in the long run is of advantage to the customer. Still another very large section of the public is using nowadays a mime- ographed pamphlet entitled “Com- munity Sewing in Relief Programs.” This was prepared by the textile divi- sion of the Bureau of Home Econom- ics for emergency purposes. Literally millions of garments are now being made in this country by volunteer groups working under the direction of the State extension services and na- tional and local relief agencies. These groups are sewing in com- munity workrooms or else at home upon garments that are to be provided through relief organizations to people who are in need. The problem is to make enough garments and at the same time give them such quality and ap- pearance that they will conserve the TRADESMAN health and morale of the wearers. Sug- gestions of value to the volunteer workers who are making these gar- ments are furnished in our pamphlet on community sewing. Ruth O’Brien. ['Copyright, 1933, by U. S. Daily] ee Blankets and Sheets Advanced Sharp price advances have been put into effect by the Nashua Manufactur- ing Co. on its entire line of blankets. The staple, China cotton and part wool numbers were moved up 5 to 12% per cent. Pepperell Manufacturing Co. marked up quotations 10 per cent. by shortening discounts on its fine count sheets and pillow-cases and also on its Peeress line of percale sheets and cases. 15 Selling agents were suprised yesterday at the volume of sheets and cases that the government is buying for its re- camps, as bids were re- quested for the first time. So aR nt na Fruits of the depression: A southern sugar refinery’s advertising the “attractive clothing that can be made from sugar bags,” offers a free folder describing the garments, the number of sugar sacks required for each, etc. “Penny” cafeterias opened in several cities for the jobless and featuring one-cent ‘bread, soup, etc., are hearing protests from nearby res- taurants—the latter say they’re losing their regular customers to the penny eating places. forestation stresses MICHIGAN BELL TELEPHONE CO. “1 WONDER WHAT’S DELAYING JOHN” ‘Something must have happened. Dinner’s been ready over an‘hour. Oh, if we only had a telephone so he could call and let me know what’s keeping him A telephone does more than lessen worry. It serves the household many times daily in business and social affairs. And in emer- gencies, it enables you to summon doctor, firemen, police or other aid, instantly. }?? GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND RA.PI DS. Mii! C HIGAN 16 HOTEL DEPARTMENT Willi Haul Empty Coaches to the World’s Fair Chicago, May 21—I discover that the hotel men of Chicago, so far as I have observed, are much perturbed over the possible effect of the attitude of the railroads, so far as rates to the world’s fair is concerned, Already the situation has been pretty thoroughly ventilated in California and organizations are be- ing formed for the purpose of encour- aging motor transportation to Chicago. Thousands of motorists out there are forming clubs—community and other- wise—to make the trip in small groups in individual automobiles, and the sug- sestion is going strong. As usual, assinine ideas advanced by the rail- roads for transportation are being al- most universally rejected. Rates of- fered by the transportation con!panies are rather in excess of the usual “back to the East” summer offerings, with a round trip limitation of 21 days, one- half of which is consumed in the rail- road trip itself. In this particular in- stance the transportation companies are pursuing no different course from what they usually do, but it was sug- gested by the newspapers and travel bureaus that undoubtedly in an emer- cency of this kind they might open up their hearts, and instead of hauling empty coaches, encourage the public to make the world’s fair trip. The at- tendance from California will probably not measure up to what was originally expected, but the automobile will be pressed into service, and the ears oi transportation dignitaries will undoubt- edly burn while the situation is being discussed in the tourists camps. If the hotel men of Chicago, however, expect a maximum of attendance and the consequent patronage, they will find it necessary to make, at least, one final appeal to the rail lines. Shades of Conan Doyle! Los An- eeles has just adopted a rigid ordinance banning the practice of astrology, for- tune telling and other alleged psychic or mystic powers, with or without charge. Under the ordinance it is un- lawful to apply mysticism for. the restoration of “lost love or friendship, to unite or procure sweethearts, hus- bands, wives, lost relations or friends.” Discovery of oil wells, gold, silver or other metals in other metals in their natural state by such methods, is also made unlawful. In upholding the con- stitutionality of a Birmingham ordin- ance against fortune-telling the Ala- bama supreme court recently declared that “while it may be common knowl- edge that many persons consult for- tune tellers as a mere matter of amuse- ment, or a pastime, the business is not to be recognized as one to be exercised as a right, subject to regulation merely.” The strict enforcement of such ordinances is sorely needed, for it is calculated in this country alone $125,000,000 is paid annually to fortune tellers, phrenologists, palmists and tea- leaf readers. A time of depression helps the fakers, though their business booms also in good times. The evil consequences of patronizing sooth- sayers is not limited to the loss of money paid in fees to frauds. Among their patrons are many marked for blackmail and others who will suffer from nervous ailments because of their gullibility. The justices of the Alabama supreme court said that fortune telling was condemned as far back in the world’s history as the days of the Mosaic law. The spread of ed- ucation does not appear to diminish the annual crop of victims. Someone has discovered that the sav age desert tribes of Africa pay neo taxes. One naturally asks the reason for their being savage. While your old friends are growing away from you, you are not making new ones to take their place. You feel that you are not to blame for this con- dition. You lay the fault, if any, to something outside of your personality. If you would probe this state of affairs MICHIGAN you might find that you are not doing what your friends expect of you. Per- haps you have ceased to make any effort to please. You do not want to do anything that does not make a direct appeal to you. You may have become selfish and self conceited, If others will make the advances, will come to you, vou are willing to be agreeable, but you have no idea of putting forth an effort to retain friends. You may not exert yourself enough to show suf- ficient appreciation of what is done for you by your friends. Friendship entails more than a willingness to accept. Friendship means first a willingness to give. Be reciprocal in your friendships —meet others half-way and try to give, rather than receive—and you will never be without friends. I certainly have put in one busy week visiting my numerous hotel friends in Chicago, as well as a lot of good friends who used to patronize me when I was conducting the hotel on Glen Lake. Some, to be sure, have passed on, but I would say that the Windy City could carry a medal for longevity of its populace. The hotel men are all busy “sprucing up” their establishments for the greatest event, possibly, civilization has ever known. Work on the Fair is nearly completed, if I am any judge of the situation. I presume many of my readers have already visited Chicago and = are familiar with the situation. The wel- come accorded me here has been quite flattering, and I certainly am under obligations which I can hardly hope to ever repay. From Chicago I go to Sturgis to pay a visit to my good friends, the Gerows, who operate the Hotel Elliott, in that city. I am look- ing forward to a happy time there, where I expect to sojourn long enough to prepare an itinerary before advanc- ing on other acquaintances. The war between the movie men and the musicians’ union still continues, not only in Hollywood, but in Los Angeles as well. Once in a while one hears of some small concern giving in to these hijackers, but the big fellows are freezing up and declaring that henceforth they will use as much or as little music as they please, and if the unions don’t like it, they can “chase themselves.” It is just a repetition of the old skin game, practiced for years, of trying to force employers to do something distasteful and taking it out on the public. Fortunately the public since the introduction of the radio, does not have vigorous thirst for music of this particular type and are standing up nobly for-the producers. A California superior judge has just decided that an ordinance recently passed making it a misdemeanor for three or more men to meet in a private home and pull down the shades, is un- constitutional. “Any ordinance making such action a crime and permitting policemen and others to snoop around and see in will not be upheld by this court. Our laws are framed so as to give reasonable liberty to the great- est number, and though some of our people may be opposed to card-playing, a friendly game among friends, is go- ing to be upheld by me as being among the constitutional rights of the citizen.” The score card for a perfect husband as codified by some of the women’s clubs contains no less than 143 items. In the face of this the conclusion must naturally be that there “ain’t no such animal.” The perfect husband must not only be a good provider, but a plum- ber, carpenter and paper-hanger. He must yield to his wife’s wishes without argument and he must even be polite and hospitable to all of her relatives. He should not only be able to fix the furnace, but patch his own trousers. It seems to me that the man who can do all this would be foolish to get mar- ried and expose his sweet disposition to such a strain. Every tourist coming to California has usually two ‘objective points—Hol- lywood and Angelus Temple. The for- mer the home of the movie and the other, the headqquarters of Aimee Mc- TRADESMAN Pherson. It is quite possible to get in touch with the evangelist, but the movie studio—never, Hence there is almost always disappointment express- ed because the minutae of film making is a profound secret so far as the outer world is concerned, not that there are any secret processes that the producers are afraid will leak out, but because of the fact that if the bars were once let down there would be no limiting the throng of spectators and the actors proper would be crowded off their own premises. The sight-seeing busses which daily take hundreds out “to see the studios,’—and show them the out- side of the fences, the shrubbery around the homes of some of the stars and a lot of purchasable real estate which will be worth twenty times its present value in a decade—never could get their guests inside, of course. No studio could have curious mobs jab- bering around where any real work was going on. But now that every sound is recorded and even airplanes flying 4,000 feet overhead are warned away by captive balloons, lest they waft a roar of thunder into the micro- phones, a flood of ecstatic tourists would drive everyone in the studios crazy. But I am suggesting the notion that some studio, or even a combina- tion of them, really ought to get up a permanent exhibit or something of the sort in which tourists could see a real setup, with a few real actors going through the motions and a director or two would give a modified reliable ver- sion of directing. Now, to my notion, that would be a great publicity stunt. Every day it would give several thou- sand tourists a thrill who soon would go back home and tell all about it at their favorite noonday club, and _ per- haps in the local newspaper, which would be a lot of effective advertising, and bring the aforesaid tourist much happiness. As it is, a_half-milliion tourists a year come to Hollywood hoping to get in real touch with the great American film industry and don’t. They are more astonished that most Angelenos are also ignorant about it. Some of them may have a star pointed out to them, or possibly may meet some of them at a reception, but that is not what they are looking for. So those of us who are just as ignorant of these processes as the tourist, turn up our noses and intimate that the motion picture bunch is very much over-esti- mated, and the tourist goes back home and tells the same story with possible additions, which gives the industry a sort of black eye, as it were. I have been to several studio parties or recep- tions or premeiers or whatever you have a mind to call them and seen a lot of dissappointed people, who come there wth so-called personal invitations, and each one expecting to be one of a CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JOHN HAFNER, Manager mn — May 24, 1933 Store, Offices & Restaurant Equipment. G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. Park Place Hotel Tre -erse City Rates Reas.rable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Asa’ Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mor. Muskegon “3 Michigan ea ee Columbia Hotel KALAMAZOO Good Place To Tie To eee nar HOTEL ROWE C We have a sincere interest in wanting to please you. ERNEST W. NEIR MANAGER May 24, 1933 MICHIGAN TRADESMAN 17 small group, but who are herded with the: hoi polloi, who have paid cash for ordinary entertainment. Even the newspaper men are excluded. So when you see a picture at home, you may congratulate yourself on viewing the finished product without discomfort. A. L, Michaelson, former regional vice-president of the Michigan Hotel Association and past president of the St. Joseph-Benton Harbor Hotel Asso- ciation, has been named manager of the Hotel Janis in Squth Haven. Mr. Michaelson was manager of the Pre- mier in Benton Harbor for twenty years, retiring in 1931. Since then he has been managing the Premier Bath- house Annex, in Benton Harbor. The Forest Beach Inn and adjacent property west of Harbor Springs on Shore drive, was purchased last week by C. A. Lovejoy, of Elkins, W. Va., from Mrs. Emma M. Deuel. Active in the hotel business for fifteen years, Mr. Lovejoy has a wide background of experience . He owns a cottage on Grand Lake at Presque Isle and has been a summer resident of Northern Michigan for twenty years, although this is his first visit in Harbor Springs. His son, C. Kildow Lovejoy, will come to Harbor Springs as manager of For- est Beach hotel. The younger Mr. Lovejoy is at present manager of the Hotel Sonntag at Evansville, Ind. He has served five years with Associated Hotels Incorporated and has_ been manager of the Hotel Patricia at Mi- ami, Fla., Hotel Brigantine at Atlan- tic City and Hotel Hixon at North Attleboro, Mass. He isa college grad- uate. The Lovejoys operate the Hotel Tygart at Elkins and Hotel Sonntag at Evansville, Forest Beach Inn was not operated last summer, It was run during the season of 1931 under the name of Hotel Saginaw, by Mr. Mann of Saginaw. Frank S. Verbeck. —_2->____ Advance Kitchen Tool Prices Manufacturers of chromium plated kitchen tools have put a 12 per cent. price advance into effect on all popular- price merchandise . The increase, made necessary, according to producers, by higher raw material and labor costs, applies to merchandise retailing in price ranges up to 50 cents. On products equipped with special composition han- dles, the chromium plate advance brings present prices 24 per cent. above the levels in effect in January. A price increase of 12 per cent. on goods with composition handles was imposed a few weeks ago. —_—_-+>—___ Discuss New Chinaware Price Rise On the heels of the 10 to 20 per cent. price advances which have gone into effect in the domestic chinaware mar- ket, buyers hear reports of additional increases planned within the coming thirty to sixty days. Manufacturers claim the last advance merely wipes out the reductions made since Jan. 1, and that higher quotations will be nec- essary to put operations on a profitable basis, Buying is slow in the market, but producers have enough orders on their books at the present time to keep plants in operation from thirty to sixty days. —_++ > When. someone stops buying, Someone stops selling; When someone stops selling, Someone stops making; When someone stops making, Someone stops working; When someone stops working, Someone stops earning; When someone stops earning, Someone stops buying! IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion The Federal Trade Commission has ordered David Feldman & Sons, Balti- more, mauufacturer of and dealer in men’s shirts, to cease using the words “Fast Color’ or “Commercial ‘Fast Color” or other words of like import in advertising men’s shirts, unless and until the color or dye in the shirts is a true fast color and will not fade or blanch when subjected to laundering. This company consented that the Commission serve upon it an order to cease and desist from the practices charged. No testimony was taken. The Federal Trade Commission has ordered Theronoid, Inc., of New York, Philadelphia, Trenton, Cleveland, De- troit, and Washington, to cease adver- tising that the use of its appliance, a solenoid belt having magnetic prop- erties, produces a physical-therapeutic effect on the human body or is likely to aid in treating diseases. By means of extensive newspaper advertising as well as radio broad- casting over nineteen stations, and the circulation of pamphlets, testimonials, and other literature, Theronoid adver- tised its appliance as, among other things, a relief, prevention or cure for the following diseases: Asthma, arthri- tis, bladder trouble, bronchitis, catarrh, constipation, diabetes, eczema, heart trouble, hemorrhoids, indigestion, in- somnia, lumbago, nervous disorders, neuralgia, neuritis, rheumatism, sciat- ica, stomach trouble, varicose veins, and high blood pressure. “It makes no difference whether you are 7 or 77 years of age, or any num- ber of years between, according to advertisements, “electro - magnetism will increase the flow of your life forces, speed up the process of oxida- tion and get rid of the poisons you have filled yourself with by irregular living, bad hygienic habits, overwork, and overworry * * *” It was advertised that “many thou- sands of people are regaining their health through using Theronoid, and if you have tried many things and have failed, investigate the Theronoid for yourself. Vital and robust good health can be yours through the application of a natural force—electro-magnetism.” The Theronoid appliance is electri- cal, consisting of a coil of wire, or solenoid, in a container resembling a large belt, with imitation leather cover- ing. It can be used by attaching to ordinary alternating electric current. Placed around some portion of the body, it has no contact in the con- ductive sense. Use of the solenoid creates an electro-magnatic field which is said by the respondents to be of great therapeutic value. In a leaflet of instructions the company recommends that the pationt expose his body to the magnetic field produced by the Ther- onoid device for intervals of one to fifteen minues two to four times daily. The Commission found that prospec- tive dealers and other purchasers, re- lying on the truth of the company’s representations, have been deceived in- to believing that the use, as directed, of the Theronoid device will be of ther- apeutic value. “The clear, convincing and undis- puted testimony of many disinterested scientists eminent in their respective fields * * * supports the conclusion that such belief is false,” the Commission says in its findings. Twenty-two witnesses, eight of whom. based their opinions in part on actual tests of the Theronoid, testi- fied unqualifiedly to the effect that “hu- man exposure to the magnetic field of the Theronoid * * * cannot and will not be of any benefit whatsoever in the treatment, relief, prevention or cure of any pathological condition.” Among the experts who testified re- garding the lack of therapeutic effect of Theronoid were: Dr. Frank H. Kru- sen, Temple University School of Med- icine; Dr. Detley W. Bronk, Univer- sity of Pennsylvania; Dr. Frederick J. Peterson, Columbia University; Dr. Norman Edwin Titus, Columbia Uni- versity; Dr. Richard Kovacs, New York; Dr. Horatio Burt Williams, Columbia University, and others. The commission found that the na- ture and effect of the physical forces brought into existence by attaching this device to ordinary house current are such that it is impossible to be of bene- fit in the treatment, prevention or cure of any disease acute or chronic, or any other pathological condition. The Commission states in its find- ings that from the consideration of all testimony it finds that neither the sole- noid belt or device, nor similar appli- ances designed to operate thru exposure of the human subject to a low-fre- quency alternating magnetic field with- out any physical connection of such subject, in the circuit, have any physi- cal-therapeutic effect upon such sub- ject, or is calculated or likely to aid in the prevention, treatment or cure of any human ailment except in cases where the user is so deceived by mis- representations that a benefit purely psychological is produced. Specifically, the Commission orders the company, in connection with adver- tising or offering for sale its device, to cease “representing in any manner whatsoever that the said belt or de- vice or any similar device or appliance designed or intended to operate through exposure of a human subject to a low-frequency alternating mag- netic field, without any physical con- ductive connection of such subject in the circuit, has any physical-therapeu- tic effect upon such subject, or that it is calculated or likely to aid in the pre- vention, treatment or cure of any hu- man ailment, sickness or disease.” The respondents in the case are: Theronoid, Inc., a Delaware corpora- tion; Theronoid Corporation, an Ohio corporation; Philip Illsley, J. Roy Owens and J. N. Watson. ——— Go Slow on the Chicago Dentists Many inquiries have come to us about the Chicago dentists, who ap- parently are trying to build up a mail order business on false teeth. As ‘“mak- ers of plates that fit” they tell of the “many” who are now “happily wearing our fine dental plates with perfect sat- isfaction,” and at “a saving of from - $22.50 to $56.50 as compared to prices asked by local dentists.” One of our subscribers mailed up the literature re- ceived from them, Accompanying a lengthy form let- ter is a “scientific tooth selector” on which appears 16 different faces. “Pick out face which resembles the shape of your face” is stated. Then on the other side is the order blank, including several questions: your age, color of hair, color of eyes, if you have ever worn plates before, and if your face is dark or light. On a separate sheet is “Our Guarantee” which “pro- tects you absolutely.” After discussing the materials and workmanship, they state “If for any reason or no reason you do not wish to keep them you re- turn them at any time within 30 days and we will refund your money in full.” We are unable to conceive how any- one could hope to order false teeth by such guess work system and expect to have them fit as they should. No two faces are exactly alike, and even with the best of impressions and careful fit- ing by a trained man, store teeth are not “easy to live with.’ Ask anyone who wears them. The company operates from the of- fices of Dr. Ritholz, owner of the Cap- ital Spectacle Co., which is only one of many names used in selling mail order glasses. We had many com- plaints against the spectacle concern from unsatisfied customers. ~~ _____ Gabby Gleanings From Grand Rapids William R. Roach and wife sail from Quebec June 7 on the Empress of Australia, of the Canadian Pacific lines, for Great Britain, leaving the ship at Southampton. They will spend a month or six weeks in England, Scot- land and Ireland. In London they will be the guests of John B. Badenoch, who was general manager for Park & Tilford, of New York, for twenty years, during which time he purchased several million dollars worth of Roach goods. He is now British represen- tative for the Merrill, Soule Co., of Rochester, and the Borden Condensed Milk Co., of New York, Mr. and Mrs. Roach will be accompanied by John R. Roney and wife, of Chicago. Mr. Ro- ney started in the mercantile business some years ago with three retail gro- cery stores. He soon increased the number to 300, when he sold the en- tire property to the Kroger Co. His sister, who was associated with him in this development, is now Chicago man- ager for the Kroger Co. Mr. Bade- noch has provided a Rolls-Royce seven passenger car and driver for the use of his guests, who expect to visit all available places of interest in England, Scotland and Ireland. Mr. Roach’s fa- ther and mother were both born in Ireland and he expects to visit the birthplace of both. Mr. Roach has been a great traveler in the United States. For thirty years he spent an average of three nights a week in sleep- ing cars. He has never visited Europe and both master and missus are look- ing forward to their visit to Great Brit- tain with much pleasure. Abe Scheffman & Co. are succeeded in the produce business by M. Scheff- man, who is Mr. Scheffman’s daughter. Thomas J. Marsden, who was local manager of the Detroit house of Lee & Cady for many years, was in the city yesterday. Mr Marsden is arranging to engage in the merchandising brokerage business in Detroit. 18 DRUGS Michigan Board of Pharmacy. President—J. W. Howard Hurd, Flint. Vice-Pres.—Duncan Weaver. Fennville. Director—E. J. Parr, Lansing. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kalsa- mazoo. Change in Buying Habits of the Drug Customer The King is dead, and a new dynasty has arisen in the buying habits of the drug-store customer. Let us hope the fact bears a good omen, for sanity of buying in the drug store seems to have been recovered. People to-day buy, not what their whimsy impels them to, but what they need. This is an attempt at an approach toward normalcy, and may in time behoove a belated recognition for the retail drug store. People to-day are aware of quality of goods in the drug store, as not for a long time pre- viously. They realize the value of their dollar, and they try to obtain a true validity of money-worth. The frantic purchase of every gew-gaw in the drug store on the counter has ceased . let it die its death, for professionalism in the pharmacy is the natural reaction to blind stocking-up by the proprietor, who finds a cessation of business de- mand for worthless goods in the at- mosphere of Medicine. The customer does look for compar- ative values as never before, it is true, and cut rate stores are still the usual phenomenon, rather, than the excep- tion, Yet the customer of today has become aware of the professional as- pect of Pharmacy, and is impressed by the desire of the registered pharmacist to unselfishly render health service to the community at large without per- sonal motive of exhorbitant financial return. The customer of to-day is not the grabbag buyer of the post-war affluent time of the last decade, that followed a period of tight money and self-sacrifice for the participants who carried on “over there.’ He buys, yes, but a critical sense of values has en- tered within the mind of the ultimate consumer, so that each manufacturer has at this time to extend himself, to give value for money received, instead of shipping out any shoddy, as was formerly the sad case. Money flow- ing like water, and wages painfully and precariously brought into the fam- ily budget each week has bred a new spirit in the drug customer’s outlook toward the druggist, and the difficult time that the druggist, too, is having toward a decent living situation. Mis- ery loves company, and moreover, ap- preciates them in hard times, when all false standards of living are removed, and the scales are down, of the re- markable profit the pharmacist makes on all his goods. The true perspective is more nearly reached for a mutual understanding between the drug customer and the pharmacist proprietor, when mutual adversity strikes them both. Out of all this depression, out of all our hard times, to keep our focus on pharmaceu- MICHIGAN tical conditions, may come a rebirth of professional pharmacy. The time for concentration on medicines for the re- lief and alleviation of pains and tem- porary disorders, by the druggist, is right at our fingers, and even the laity sense this fact. This general acknowl- edgment is seen in many instances by the wise apothecary throwing the man- ifold extraneous lines in the drug store to the four winds, and_ substituting pharmaceutical herbals, professional window-trims, a new emphasis on bio- logicals, a new and more intensive de- sire to co-operate and build up a rap- port with the physicians of the neigh- borhood by ethical dealing in the mat- ter of counter-prescribing, and “send- ing of patients.” This same acceptance of a new state of affairs is detected in the customer, who is easily per- suaded to cease to expect the pharmacy shop to be a “5 and 10,” and to buy more liberally in family authentic medicines for the home med- icine closets, for emergency use, and in simple temporary disorders. sizes of The day of cut-rate drugless drug stores is being curtailed, it is safe to venture in prediction, as soon as price maintenance policies carry through... after that, it is a matter for the sage pharmacist proprietor to adequately provide genuine medicines for the nor- mal buyer, and avoid the same error of loading up his “apothecary shop” with hardware supplies and dry goods ware, as he made ten years before. Morrie Daniels Zalowitz. ———_>+ »___ Drug Sales To Grocers It is announced that the A. & P. Co. had decided to install a drug store in every town in which it has a grocery store; that in the cities where it has many grocery stores it will establish an equal number of drug stores. John Goode, president of the N. A. R. D. and spokesman for the retailers, asserts there is no justification for any manufacturer selling a drug store prod- uct to a grocer in any city in the United States. Those who do, he says, are disloyal to the druggists who made them. The city drug store, says Mr. Goode, supplies the manufacturer with com- pletely adequate distribution for his needs at this moment. Through the drug store, the consumer everywhere has adequate access to his product. Encouraging the grocer to become a competitor of the druggist is therefore an unfair and destructive act. “The manufacturer,” says Mr. Goode, “has made his living for years out of the drug trade. Without the support of the druggist and of the system of distribution he supplies, he would now have no business at all. Is © he now to let greed for volume make him forget that he owes an obli- gation to the drug trade to stand by it against assault from any other in- dustry? He can’t straddle the fence on this question. He must declare himself loyal to the druggist or loyal to the grocer. He can’t eat his cake and have it too. “Tf he wants distribution through the grocery store, he can’t object to the druggist refusing him further dis- tribution through the drug store. “Obviously, the druggist cannot meet cut throat grocery store prices TRADESMAN on drug store products and won’t try to. It would be better for the druggist to quit selling such products alto- gether. “Without realizing it, manufacturers who sell the grocer and set him up as a competitor of the druggist in a war of profitless selling, are creating a situ- ation for that is going to cost them a lot of money. In self- defense, they will force the druggist to more aggressively push competitive products on which the druggist can make a profit. It will be a perfect set- up for profit-protected products.” This move of the grocers involves the very existence of thousands of small drug stores all over the country. A great menace confronts Mr. Goode and his organization. Talking about it should be replaced by immediate action, before the A. & P. Co. makes long time contracts for supplies with the drug manufacturers. — Practical Druggist. themselves ——_—» + Stop, Look and Listen! Much of complaint has been heard lately from physicians and pharmacists alike about the tendency of the modern physician to prescribe proprietaries making the cost of prescriptions sky high. Meetings of professional organiza- tions both medical and pharmaceutical for the purpose of encouraging the pre- scribing of U. S. P. and N. F. products are quite frequent now in many states of the Union. Indeed the reduction of the cost of prescriptions will prove of great bene- fit to all parties concerned: physicians, pharmacist and patient. It seems to me, however that the prescribing of proprietaries involves an evil by far more important than cost, namely incompatibility. A physician who is in the habit of prescribing proprietaries very fre- quently finds the patented preparation May 24, 1933 an insufficient therapeutic agent for the particular disease, he then adds one or more proprietaries or a U. S. P. or N. F. preparation, or drug. Very fre- quently the pharmacist finds the final mixture a miserable concoction, What is the trouble with the mix- ture? Is the incompatibility a pharma- ceutical one, or was there a poison formed? The pharmacist can’t tell. No one, no matter how highly trained in chemistry a person may be, can deter- mine the character of an incompatibil- ity if the original ingredients are not (of course after days of re- search and analysis something of a clue can be discovered as to what the ingredients were but prescriptions are not intended to be dispensed a week after they were compounded). Some manufacturers conceal wholly the name of the ingredients, others list the name of most and add one or more of their own-coin-name-ingredients, the chemical and physical nature of which is unknown to the dispenser. At best the manufacturer will list all the active ingredients and mask the identity of the preparation by such phrases as “cooling vehicle,” suitable base,” “‘spe- Cial base,’ “aromatics,” and color Q. S.,” inert ingredients x per Cent. etc. The cooling vehicle may become an extremely “hot” vehicle, the suitable base—unsuitable, flavor and color may fade and be modified when mixed with other ingredients. How can we avoid or overcome in- compatibilities when we don’t know what they are? known, “flavor The National Drug Store survey dis- closes the fact that 25 per cent. of the total non-narcotic preparations filled consists of mixtures, proprietaries plus U. 5. F. or N: ¥ products. 40 per cent. of the total narcotic prescriptions consists of mixtures; and there is a large per cent. of prescriptions con- sisting of mixtures: patents plus pat- and staple items. Grand Rapids OPRING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Electric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Vacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, and thousands of other new All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. Cameras, Michigan May 24, 1933 MICHIGAN TRADESMAN 19 ents. The exact percentage is not dis- closed in the St. Louis survey. All these prescriptions are in the realm of uncertainty; whether or not the patient benefited from the pre- scription; whether or not he was in- jured. The law does not hold respon- sible a manufacturer whose prepara- tion caused damage when mixed with other ingredients. The druggist can be held responsible, perhaps the doctor also. In view of these alarming conditions the immediate attention of the physi- cians should be called to the danger of incompatibilities when prescribing pro- prietaries in mixtures, Samuel Crane. —_—__ +. Lo, the Poor Sales Manager You are forty to forty-five years of age and have reached the high pinnacle of “a big shot” under whom many men must work and follow your directions. : now In 1914 you were between twenty- one and twenty-five years old and probably started to carry the grip of some house. The buyer was anxious to get merchandise to take care of a careless consumer’s trade, who were in prosperity. Your effort was mainly to get your orders filled and if you were conscientious and had the cus- tomers’ interest at heart, you wanted to get him the proper price in an advancing market. You thought per- sonality became a good order taker and were promoted until you became sales manager. You never had the glorious opportunity of going through a period of depression until 1929. You were only an order taker and must have been a good one. In times of excessive prosperity, high salesmen developed — likewise travagant advertising methods devel- oped. In such times as a seller’s mar- ket men can afford to travel on com- mission and pay their own expenses. Men and methods revived the busi- ness of this country — the art of sales by personality and the substantia! building of a trade of stability by help- ing the customers to properly display and thus re-market—the merchandise was last. Loaders became the style. The salesmen who made one trip and never came back pleased the house, but put the buyer on a wary status with regard to purchases, although he was willing to load up on a rising market. pressuer ex- But times have changed since 1929. The salesmen have been crippled. They can no longer get a good job and ad- vance the money to pioneer your line. Your men come and go. No substan- tial foundation is under you or your men. Your board of directors wish to know what ails your business. You say times are tough. You say this be- cause you are only an order taker yourself and the order giver is gone. You ask your house to build your goods too cheap and the ultimate consumer 15 dissatisfied with his purchase, so you lose him forever, Your salesmen talk prices, not quality. Do you know the slogan of the United Commercial Travelers of America, an organization to which both sales managers and salesmen should belong and fraternize —a strong well organized fraternal so- ciety whose sole interest is sales and sales methods and salesmen? Don’t Buy Cheapness. Pay enough to get your money’s worth. This is not a shoddy Nation. Men and methods will return this Nation to prosperity. But the day of the high pressure commission sales- man is gone for many years. Men will be furnished with samples and leave their fireside without fussing about wives and children, telephone bills and rent and step forth with confidence to really work and make sales to hold a good job. What makes sales success? Confi- dence between the buyer and the seller. Confidence in the house he works for. Confidence in the manufacturer, who makes the goods he sells, plus the simple ingredient that everybody must use to stay on this earth with happi- ness. No one needs a dictionary to spell the only word which makes suc- cess in any endeavor. Work. What has become of the salesman who de- livered a square deal and made a life- time friend of his customers? C. C Starkweather, An old fashioned traveling man. —_+2>—__—__ Likes the Special Articles on Meat Cutting Laurium, May 20—We are very well pleased with the Tradesman and the series of articles you have published on meat cutting. It started us in sell- ing smoked hams by the cut. We are cutting the same as your articles read and show and it surely has started us another department to our store. We are now handling a little fresh pork every week and it is profitable to us, as well as a trade stimulant, and it surely shows that you are always looking to improve your paper with interesting facts and figures and we again thank you for inserting these articles and cuts of modern methods of cutting pork. ‘Charles Salotti. —_2+2s____ Gift Item Sales Expand Slowly Some seasonal rise in the gift wares trade has developed, but the improve- ment in basic lines of industry has not yet been reflected in this type of mer- chandise. At the moment there is some call for wedding gifts, but the volume in both units and dollar sales is said to be substantially under a year ago. Popular price items, particularly in china and novel glassware, have had the best demand. Retailers feel the Fall season will be distinctly better, but are proceeding cautiously in devel- oping buying plans. —_—_++>___ American Goods Replacing German American manufacturers are benefit- ing as much as those of any other coun- try from antipathy toward goods of German manufacture, Francis T. Cole, manager of the American Manufac- turers Export Association, reports. Requests for textiles, general lines of consumer goods and partly finished manufactures have been received re- cently from Tunis, Morocco, Palestine and a number of other markets. The enquiries, Mr. Cole added, explain that the merchandise wanted was formerly purchased from German producers by those who are now seeking new sources of supply because of resentment over Nazi activities in Germany. —_—_+-+___ “Good enough” is bad. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acid Acetic, No. 8 lb. 06 @ 10 Boric, Powd., or Xtal, lb. --.. 084%@ 20 Carbolic, XtaL,lb. 36 @ 43 Citric. Ib. 22. 35 @ 45 Muriatic, Com’l1., Ib. 222 OOE@ «10 Nitzic, lb. —_-_— 09 @ Oxalic, Ib. ...__- 15 @ 25 Sulphuric, lb. -. 034%@ 10 Tartaric, Ib. .... 30 @ 40 Alcohol Denatured, No. 5, 2) 48 @ 60 Grain, Gal. --.. 4 00@5 00 Wood, Gal. _... 60 @ 60 Alum-Potash, USP Lump, Ib. ... 05 13 Powd. or Gra.,lb.054@ 13 Ammonia Concentrated,lb. 06 @ 18 4-F, lb. -_..__. 054%@ 13 3-F, Mh. 2... %@ 13 Carbonate, Ib... 20 @ 25 Muriate, Lp., lb. 18 @ 30 Muriate, Gra., lb. 08 @ 18 Muriate, Po., lb. 20 @ 30 Arsenic Peund 222025 07 20 Balsams Copaiba, Ib. -... 50@1 20 Fir, Cana., lb. 2 00@2 40 Fir, Oreg., lb. _. 50@1 00 Peru, Ib... 1 70@2 20 Tolu, Ib. .2---— 1 60@1 8 Barks Cassia, Ordinary, lb.. 25 @ 30 Ordin., Po., lb. 20 @ _ 25 Saigon, Ib. -- @ 40 Saigon, Po., lb. 50 @ 60 Him, Ib, —._.- 40 @ 60 Elm, Powd.. lb. 38 @ 46 Elm, G’d, lb... 388 @ 45 sassafras (P’d lb. 45) @ 35 Soaptree, cut, lb 15 @ 25 Soaptree, Po., lb. 25 @ 30 Berries Gubeb. Ib: ——. @ 175 Cubeb, Po., lb. @ 380 Juniper, lb. -.. 10 @ 20 Blue Vitriol Pound 2. 06 @ 15 Borax P’d or Xtal, lb. 06 @ 13 Brimstone Pound 2.2... @ 10 Camphor Pound 2... 50 @ 65 Cantharides ( Russian, Powd. -- @3 50 Chinese, Powd. @1 25 Chalk Crayons, white, dozen__ @3 60 dustless, doz. @6 00 French Powder, Coml., lb. -. 03%@ 10 Precipitated, lb. 12 @ 165 Prepared, lb. ..14 @ 16 White, lump, Ib. 038 @ 10 Capsicum Pods, th. ...... @ 70 Powder, Ib. -. 62 @ ES Cloves Whole: Ib... 30 @ % Powdered, Ib.-.. 35 @ 40 Cocaine Ounce ---___. 11 43@ 13 60 Copperas Mtal, Wb 2... 10 Powdered, lb. -. 04 @ 15 Cream Tartar Pound 2220-2. 22%@ 35 Cuttlebone Pound ....... - 40 @ 6 Dextrine Yellow Corn, lb. 064@ Ll White Corn, lib. 07 @ li Extract Witch Hazel, Yel- low Lab., gal. 99 @l1 8% Licorice, P’d, lb. 50 @ _ 6i) Flower Arnica. Ib: 50 @ 55 Chamomile, German, lb. -.. 35 @ 45 Roman, lb. .. @ 90 Saffron, American, lb. 50 @ 55 Spanish, ozs.__ @1 65 Formaldehyde, Bulk | Pound ...... a @ 20 Fuller's Earth i Powder, Ib. -.-. 6 @ 10 Gelatin Pound 20 65 65 Glue Brok., Bro., Ib. 20 @ 30 Gro’d, Dark, lb. 16 @ 22 Whi. Flake, Ib. 27%@ 35 White G’d., lb. 26 @ 35 White AXX light, Ibe 2 @ 40 Ribbon ........ 42%@ 50 Glycerine Pound _.._- ..- 144%@ 35 Gum Aloes, Barbadoes, so called,lb.gourds@ 60 Powd., Ib. .. 35 @ 45 Aloes, Socotrine, Iho @ & Fowd., Ib. —.. @ 380 Arabic, first, 1b. @ 40 Arabic, sec., Ib. @ 30 Arabic, sorts,lb. 15 @ 25 Arabic, Gran., lb. @ 35 Arabic, P’d, lb. 25 @ 35 Asafoetida, lb. -. 47@ 50 Asafoetida, Po., lb. 75@ 82 Guaiac, Ib. ... @ 60 Guaiac, Powd. @ 70 Kino, ib, ..... @ 90 Kino, powd., lb. @1 00 Myrrh, Ib. -.... @ 60 Myrrh, Pow., lb. @ 75 Shellac, Orange, ib 2 15 @ 25 Ground, ib. .. 15 @ 25 Shellac, white, (bone dr’d) lb. 30 @ 45 Tragacanth, No. 1, bbls. -_ 1 60@2 00 No. 2 Ibs. _... 1 SO0@I 75 Pow:., Wb. _... 1 26@1 50 Honey Pound 22). 25 @ 40 Hops %s Loose, Pressed, Ibe ee @1 00 Hydrogen Peroxide Pound, gross 25 00@27 1% Lb., gross 15 00@16 ¥% Lb., gross 10 00@10 Indigo Madras, Ib. ---. 2 00@2 Insect Powder 00 00 50 Pure. lb. ...... 2h @ 85 Lead Acetate tak th 22 17 25 Powd. & Gran. 25 @ 35 Licorice Extracts, sticks, per box ....150 @2 00 Lozenges, Ib. .. 40 @ 60 Wafers, (24s) box @l1 50 Leaves Buchu, lb., short @ 50 Buchu, Ib., long. @ Buchu, P’d., lb. @ 60 Sage, bulk, lb. 25 @ 30 Sage, loose pressed, ‘4s, lb. @ 40 Sage, ounces .. @ Sage, P’d & Grd. @ 35 Senna, Alexandria, lb.50 @ 60 Tinnevella, lb.20 @ 30 Powd., Ib .. 25 @ 35 Uva Urai, Ib. .. 20 @ 25 Uva Ursi, P’d, Ib. @ 30 Lime Chloride, med., dz. @ 85 Chloride, large, dz. @1 45 Lycopodium Pound 374%@ 60 Magnesia Carb., 48, lb. —. @ 30 Carb., 1/16s, Ib. @ 32 Carb., P’wd., lb. 15 @ 25 Oxide, Hea., lb. @ 7 Oxide, light, Ib. @ 7 Menthol Pound -2 0 4 67@5 20 Mercury Pound 222 1 25@1 35 Morphine Quncces .... @10 80 Se @12 96 Mustard Bulk, Powd., select, Ib. _... 45 @ 50 No. fT, hh. .... 25 @ 35 Naphthaline Balls, ib. ...__. 06%@ 15 Flake, Ib. -. 05%@ 15 Nutmeg Found 22.22 @ 40 Powdered, Ib. _. @ 50 Nux Vomica Found . aa @ 2 Powdered, Ib... 15 @ 25 Oil Essential Almond, Bit., true, ozs. @ 50 Bit., art., ozzs. 30 Sweet, true, lb. 110@1 60 Sw’t, Art., lbs. 1 00@1 25 Amber, crude, lb. 75@1 00 Amber, rect., Ib. 1 10@1 75 Anise, lb. Bay, Wh. ........ 4 (@4 26 Bergamot, lb. ~_ 3 50@4 20 Cajeput, Ib. ___._ 1 50@2 00 Caraway S’d, lb. 2 65@3 20 Cassia, USP, lb. 1 75@2 40 Cedar Leaf, lb. 1 50@2 00 Cedar Leaf, Coml., lb. --.. 1 00@1 25 Citronella, Ib.-._. 1 05@1 40 Cloves, Ib. .....- 1 75@2 25 Croton. Ibs... —.. 4 0C@4 60 Cubeb, lb. --.. 4 25@4 80 Erigeron, lb. ~~ 2 70@3 35 Eucalyptus, lb. -. 75@1 20 Rennel 2. 2 00@2 60 Hemlock, Pu.,lb. 1 155@2 Heml’k Com., lb. 1 00@1 Juniper Ber., lb. 3 00@3 Junip’r W’d, lb. 1 500@1 Lav. Flow., lb. 3 50@4 Lav. Gard., lb... 1 25@1 Lemon, ib. .... I 14@2 Mustard, true, ozs. @1 Mustard, art., ozs. @ Orange, Sw., lb. 3 00@3 ns ancatn art, 8 ——_ 4 5 4 3 4 See 1 00@1 Pennyroyal, lb._ 2 75@3 Peppermint, lb. 3 75@4 Nose Gh 2. @2 Rose, Geran., ozs. 50@ Rosemary Flowers, lb... 1 00@1 Sandalwood, KR. £., i. 00@8 W.L, 50@4 Sassafras, true, Ib. _... 1 €0@2 Syn. Ib . 0 @i Spearmint, lb... 2 00@2 Tansy, lb. 3 50@4 Thyme, Red, lb. 11 15@1 Thyme, Whi., lb. 1 25@1 Wintergreen Leaf, true, Ib. 40@6 Birch, Ib. 75@3 Sve oo 75@1 Wormseed, lb. __ 3 50@4 Wormwood, lb. 75@5 Oils Heavy Castor, gal. _. 1 15@1 Cocoanut, Ib. -. 2214%@ Cod Liver, Nor- wegian, gal. ..1 00@1 Cot. Seed Gals. 90@1 Lard, ex., gal. 1 55@1 Lard, No. 1, gal. 1 25@1 Lnseed, raw, gal. 75@ Linseed, boil., gal. 78@ Neatsfoot, extra, gal. 80@1 Olive, Malaga, gal... 2 50@3 Pure, gal. _. 3 00@5 Sperm, gal. ..... 1 25@1 Tanner. gal. 75@ (ear S88 Whale, alee @2 Opium Gum, ozs., $1.40; Ib, 17 50@20 Powder, ozs., $1.40; b. 17 50@20 $1.40; 17 50@20 Paraffine a 064%@ Pa Black, gerd., ib. 25 @ Red. erd., Ib... 45 @ White, grd., Ib... 40 @ Pitch Burgundy Pound __.... ~ 20 @ Petrolatum Amber, Plain,lb. 12 Amber, Carb.,Ib. 14 Cream Whi., lb. 17 Lily White, lb. 20 Snow White, lb. 22 Plaster Paris Barrelg Less, Ib. @ Dental @5 03% Potassa Caustic, st’ks,lb. 55 Eiguor, ih, Potassium Acetate, lb. .._ 60 30 @ @ @ t @ @ @ Bicarbonate, Ib. 1465 @ @ @ @ @ @ @ Bichromate, Ib. Bromide, lb. .. 51 Carbonate, Ib_. 30 Chlorate, tal, Ik .... 7 powd., Ib. ..... 17 Gran, Ib. ... 21 @ lodide, Ib, _..._ 2 70@2 © 20 25 20 18 00 50 25 50 Or 35 25 20 20 25 50 95 50 60 75 20 20 40 00 70 80 00 20 20 00 20 35 35 50 10 65 40 90 93 93 Permanganate, Ib. 224%@35 Prussiate, Nea. Ib, 80 @ Yellow, Ib. -. 50 @ Quassia Chips Pound 6 25@ @ Powd:. lho 35 . Quinine do OZ. Cans, OZzs... Sal Epsem, tk ... Glaubers, Lump, Ib. Gran., Ib. Nitre, Xtal or Powd. Gran. Jb. 2. Rochelle, Ib. —.. 17 @ Soda, Ib. 2... Soda eee eee Bicarbonate, Caustic, Co’l., Ib. Hyposulphite, Ib. 05 Phosphate, Ib. Sulphite, atalk, Ik .... 07 Dry, Powd., Ib. Silicate, Sol.,gal. Turpentine Galiong 56 90 60 30 40 20 MICHIGAN TRADESMAN May 24, 1933 GROCERY PRICE CURRENT The prices quoted in this department are not cut prices. They are regular quotations such as jobbers should receive for standard goods. Because of present day uncertainties, sharp buyers who are in good credit may sometimes be able to induce the jobber to shade some of the quotations, but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or under force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. ADVANCED Canned Salmon Dry Lima Beans -——— eee Red Kidney Beans Rice Palm Olive Soap DECLINED Fairy Soap AMMONIA Parsons, 32 oz. 3 35 Parsons, 10 oz. _____. 2 70 Parsons. 6 62 . . 1 80 Little Bo Peep, med. 1 35 Little Bo Peep, ige. 2 25 Ousker, 32 oz. 2 APPLE BUTTER Table Belle, 12-36 oz., doz. 1 90 BAKING POWDERS Royal, 2 oz., doz. _...—ss«O8s Royal, 4 oz.. doz. _____ 1 8 Royal, 6 oz., doz. _... 2 20 Royal, 12 oz., doz, _____ 4 37 Royal, 2% lbs.. doz... 13 T& Royal, 5 Ibs., doz.__.__ 24 50 DAY 253 169 3s ree WT A a0 ae fo 10 oz., 4 doz. in case 3 40 15 oz., 4 doz. in case 5 20 25 oz., 4 doz. in case 8 80 50 oz., 2 doz. in case 7 00 5 lb.. 1 doz. in case 6 00 10 lb., % doz. in case 5 75 BLEACHER CLEANSER Clorox, 16 oz., 24s __ 3 25 Clorox, 22 oz., 12s _. 3 00 idgzie, 16 oz.. 128 _.. 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 Ib. baz Dry Lima Beans 100 Ib. 7 50 White H’d P. Beans-_- 3 50 Split Peas, Yell., 60 lb. Split Peas, Gr'n 60 Ib 5 Seotch Peas, 100 Ib. __ 7 00 BURNERS Queen Ann, No. 1 _. 1 15 Queen Ann. No. 2 __ 1 25 White Flame, No. 1 and 3 gov. ... z 25 BOTTLE CAPS Dbl. Lacquor. 1 gross pkeg., per gross -__-_- 13 BREAKFAST FOODS Kellogga’s Brands Corn Flakes, No. 136 2 50 Corn Flakes, No. 124 2 50 7 we. cee Pep, No. 250 Krumbles, No. 412 -_ Bran Flakes, No. 624 1 Bran Flakes, No. 602 1 Rice Krispies, 6 oz.—-- 2 Rice Krispies, 1 oz. -- : 10 2 1 All Bran, 16 oz. All Bran, 10 oz All Bran, . Oz. Kaffe Hag. cans 2 Whole Wheat Fla., 24 1 75 Whole Wheat Bis.. 24 2 Post Brands Grapenut Flakes, 24s Grape-Nuts, 24s ----- Grape-Nuts. 50 ------ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties, 36s -- Post Toasties, 24s -- Post Bran, PBF 24 -- Post Rran PBF 36 -- Sanka 6-1]b------------ DOS DO bo bo DO ON O89 nw on Amsterdam Brands Gold Bond Par., No.5% 7 60 Prize, Parlor, No. 6. 8 00 White Swan Par., No.6 8 50 BROOMS : Quaker, 5 sewed ---- 2 00 Warehouse ---------- 5 75 Base 2 50 Winner, 5 Sewed ---- 3 70 Whisk, No. 3 _____ 2 25 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back. 1 in. ---- : 5 Pointed Ends Stove — Shaker —..-. Noa, 50. 2 00 Pearers — 2 2 60 Shoe << Me No. 2-8 2 3 00 BUTTER COLOR 2andelion _.....___ 2 85 CANDLES Zlectric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. =--- 12.8 Paraffine, 6s -------- 14% Paraffine, 12s -------- 14% Wiidoe = Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No 10) 4 75 Blackberries Pride of Michigan -_-- 2 55 Cherries Mich. red, No. 10 ---. 5 00 Pride of Mich., No. 2 2 60 Marcellus Red —--~--- 210 Special Fie ...... 1 35 Whole White -------- 2 80 Gooseberries Pears Pride of Mich. No. 2% 2 25 Black Raspberries : 5 ae of Mich. No. 2__ 2 36 Red Raspberries 2 Ne. 2 22 00 No. go 1 40 Marcellus, No. 2 ____ 2 35 Pride of Mich —_-_ 2 75 Strawberries No. 2 0 00 2) See 1 20 Marcellus, No. 2 ____ 1 80 CANNED FISH Clam Ch'der, 10% oz. 1 35 Clam Chowder, No. 2. 2 75 Clams, Steamed. No. 1 2 75 Clams, Minced, No. % 2 40 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz.__ 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small —. 1 35 Cod Fish Cake. 10 oz. 1 55 Cove Oysters, 5 oz. __ 1 35 Lobster, No. ~ Star 2 00 Shrimp, i, wet 2... 1 45 Sard’s, 4 Oil, ‘ae 2 Sardines, % Oil, k’less 3 35 Salmon, Red Alaska __ 1 90 Salmon, Med. Alaska_ 1 55 Salmon, Pink, Alaska_ 1 35 Sardines. Im. 4. ea. 6@10 amines, Cal, 95 Tuna, % Van Camps, Boe 75 Tuna, 4s, Van Camps, Gon 1 35 Tuna, ls, Van Camps. Mog. 60 Tuna, %s, Chicken Sea. NOR 85 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut 51 Beef, Med. Beechnut 07 Beef, No. 1, Corned ._ 1 95 Beef, No. 1,. Boast __ 1 95 Beef, 2% oz.. Qua., sli. Beef, 4 oz. Qua., sili. 25 Beefsteak & Onions, s. Chili Con Car: is Deviled Ham, %s ___ Deviled Ham, %s —__-_ Potted Beef, 4 oz. ____ Potted Meat, 4% Libby 45 Potted Meat, % Libby 75 Potted Meat, % Qua. 655 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 80 Veal Loaf. Medium __ 2 25 bt DO et DO DS Pt EDD Co Do & o Baked Beans Campbells, 48s CANNED VEGETABLES Hart Brand Asparagus Natural, No: 2 2... 3 00 Tips & Cuts, Ng. 2 -- 2 25 Tips & Cuts, 8 oz. -. 1 35 Baked Beans 1 Ib. Sauce. 36s. es._-. 1 60 No. 2% Size, Doz..___ 95 No. 10 Sauce... 3 80 Lima Beans Little Quaker, No. 10 8 25 Baby: No: 2 2 1 78 Pride of Mich. No. 2_- 1 606 Marcellus, No. 10 _._- 6 50 Red Kidney Beans No. 10 22 3 90 INO) 2 ee 8714 S Oe oe 45 String Beans Little Dot, No. 2 -... 2 2 Little Dot. No. 1 ---. 1 80 Little Quaker, No. 1-. 1 60 Little Quaker, No. 2_. 2 00 Choice, Whole, No. 2__ 1 70 Cut, No. 10 2. 8 00 Cut. No. 2 22.2 1 60 Pride of Michigan —-. 1 35 Marcellus Cut, No. 10 5 50 Wax Beans Little Dot, No. 2 -... 2 25 Little Dot, No. 1 -.-. 1 80 Little Quaker, No. 1__ 1 45 Choice, Whole, No. 10 10 25 Choice, Whole, No. 2 1 70 Choice, Whole, No. 1 1 35 Cat: No 10 2.3 9 00 Cut Ne. 2 2 1 50 Pride of Mich., No. 2 1 25 Marcellus Cut, No. 10 3 50 Beets Extra Small, No. 2 _. 2 Fancy Small, No. 2 -. 2 Pride of Mich., No. 2% 2 Hart Cut, No. 10 —--. 5 Hart Cut: No. 2 2 1 Marcel. Whole, No. 2% 1 35 Wart Diced, No. 2 --._ 30 Carrots Deed Noe 2200.2 | 90 Diced, No, 10 2 4 00 Corn Golden Ban., No. 2... 1 26 Golden Ban., No. 10 10 00 Little Quaker, No. 1__ 90 Country Gen., No. 2.. 1 20 Pride of Mich.. No. 1 80 Marcellus, No. 2 -_.. 9% Fancy Crosby, No. 2_. 1 15 Fancy Crosby. No. 10 6 50 Whole Grain, 6 Ban- tam, No. Peas Tittic: Dot, Wo. 2 2) 2 25 Little Quaker. No. 10 11 25 Little Quaker, No. 2__ 2 15 Sifted E. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Belle of Hart, No. 2_- 1 75 Pride of Mich., No. 2__ 1 45 Marcel.. Sw. W. No. 2 1 45 Marcel., BE. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin No. 10 2 15 No. 218 2 1 30 Sauerkraut No: 10) 2220s 4 00 No 2% 22 1 35 No 2022 1 05 Spinach No, 2%) 2 2 25 No. 2 2 1 80 Squash Boston, No. 3 _......- 1 35 Succotash Golden Bantum. No. 2 2 10 Hart. No: 2 1 80 Pride of Michigan -- 1 65 Marcellus, No. 2 ---- 1 15 Tomatoes No. 30 2 a Np. Oe 1 80 No. 2 1 #@ Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2__ 1 10 Tomato Juice Hart; No, 10 2 =o 4 75 CATSUP Sniders; 8 02.) 95 Sniders, 14.0627... -. 1 55 Sniders, 8 oz..._.-Loz. 95 Sniiders, 14 9z..._-Doz. 1 55 Quaker, 8 0z.---- Doz. 99 Quaker, 14 0z._.-- Doz. 1 20 Ruby. 14 0z._.---- Doz. 95 CHILi SAUCE Sniders, 8 oz. Sniders, 14 oz. OYSTER COCKTAIL Sniders, 11 oz. 2 00 CHEESE Rouuefort ..- 55 Wisconsin Daisy ----- 14% Wisconsin Twin —____- 13% New York June ---.-.- 24 Sap SaR0 36 40 Ciel —. 49 Michigan Flats -..--... 14 Michigan Daisies -..... 14 Wisconsin Longhorn -. 15 Imported Leyden 23 1 Ib. Limberger ~------. 18 Imported Swiss Kraft Pimento Loaf -- 21 Kraft American Loaf __ 19 Kraft Brick Loaf 1 Kraft Swiss Loaf -_---- 22 Kraft Old Eng. Loaf _. 32 Kraft, Pimento, % Ib. 1 50 Kraft, American, % Ib. 1 50 Kraft. Brick, % Ib. -_ 1 50 Kraft, Limbur., % lb. 1 50 CHEWING GUM Adams Black Jack -__~ 66 Adams Dentyne -__-_-- 65 Beeman’s Pepsin ___-_-- 66 Beecnhut Peppermint -. 66 Doublemint Peppermint, Wrigleys -~ 66 Spearmint, Wrigleys -_~ 66 guicy Praits 2 66 Wrigieys P-K _..- 66 Teaperry 2.22 66 CHOCOLATE Baker, Prem., 6 lb. % 2 38 Baker, Pre., 6 lb. 3 oz. 2 22 CLOTHES LINE Riverside, 50 ft.------ 1 40 Cupples Cord __--.--- 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Bran@ 22000. 23 Boston Breakfast --_- 23 Breakfast Cup -------- 21 Competition _.... ._... 15% Imipmeriat 2 35 SOW ee ee 19 MiaIeChtie co 29 Morton House __------ 33 Medrow .. 2 26 Quaker, in Cartons_._ 21 Competition —__----_-_- 154% McLaughlin’s Keot-Fresh Frank's 50 pkgs. Hummel’s 50, 1 Ib. CONDENSED MILK Bagle, 2 oz., per case 4 60 EVAPORATED MILK Pare: Pall 2 95 Pare, Gaby. 3 1 48 Quaker, Tall, 10% oz. 2 85 Quaker, Baby, 4 doz. 1 43 Quaker, Gallon. % dz. Carnation, Tall. 4 doz. Carnation, Baby, 4 dz. Oatman’s Dudee, Tall 2 95 Oatman’s D’dee, Baby 1 48 Prete Tass oe es 2 95 Pet, Baby, 4 dozen_. 1 48 Borden’s, Tall; 4 doz._ 2 95 Borden’s Baby, 4 doz. 1 48 CIGARS Hemt. Champions -_ 38 50 Webster Cadillac _... 75 00 Webster Golden Wed. 75 00 Wiebsterettes -....._- 38 50 Cincos: 2250 8 50 Garcia Grand Babies 38 50 Bradstreets — -_.._. 38 50 La Palena Senators. 75 00 Oding. 2 8 50 R G Dun Boquet _. 75 00 Perfect Garcia Subl. 95 00 Bua@wiser .....-.__... 19 50 Tango Pantellas -___ 13 0 Skyiines: 20 es _. 19 60 Hampton Arms Jun'r r 37 50 POs er 35 00 Rancho Corono _____- 35 06 RORWaY. 2 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten - -_.____ 4 SCAG ST 09% French Creams ______ 11% Paris Creams —....... 12 ear 09 Hancy Mixture 2. 14 Fancy Chocolate : 5 lb. boxes Bittersweets, Ass’ted 1 25 Nibble Sticks -~...., 1 35 Chocolate Nut Rolls — 1 50 luady. Vernon 2... 115 Golden Klondikes ___. 1 05 Gum Drops Cases Jelly. Strings (2 14 Tip Top Jellies ___-_ 0924 Orange Slices -.-..__ 09% Lozenges Pails A. A. Pep. Lozenges -. 13 A. A. Pink Lozenges —. 13 A. A. Choc. Lozenges —. 13 Motto Hearts 1¢ Malted Milk Lozenges_. 19 Hard Goods Pails Lemon Drops ...- = iv O. F. Horehound drops 12 Anise Squares -_..-.. =o 13 Peanut Squares _______ 13 Cough Drops Bxs. mth dros. 1 45 Lugen a) 202 1 46 Vick's, 40/10c =... — 2 40 Specialties Italian Bon Bons -_--_.. 16 Banquet Cream Mints... 17 Handy Packages, 12-10c 80. COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR § Ibl boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N. Y. Fey., 14 oz. pkg. 1€ Apricots Evaporated, Choice __ 10% Evaporated, Ex. Choice 11% Wane 2000 ea 13 Ex. Fancy Moorpack 15% Citron [eS 10 lb. box ope " aon Trek ee May 24, 1933 MICHIGAN TRADESMAN 21 Currants Margarine POTASH Packages, 11 = ; HERRING SOAP TEA £ OZ, 23828 11% Babbitt’s, 2 doz. -._. 2 75 a 7 Herring Am. Family, 100 box 5 60 red, Kees 22 Crystal White, 100 __ 3 50 : ate nal bois Be 60s 2 Japan Dates Wilson & Co.'s Brands e Co ee Fels Naptha, 100 box 5 00 Medium --------------. 16 Siiserak 42. pein 1 e5 Oleo FRESH MEATS Milkers, Kegs -_________ Flake White, 10 box 285 Choice -------------- 19@28 os te Bee ti 08 Milkers, half bbls. ____ Grdma White Na. 10s 350 Fancy ------------_- 32@36 Spactat Ron il Milkers, bbls. -_-___-___ Jap Rose. 100 box ---_ 7 40 No. 1 Nibbs_----------- 31 Beef het one ea 3 00 Top Steers & Heif. _- 11 =e Cae ax 5 Peaches Good Steers & Heit. _- 09 Lake Herring Lava, 50 box ---_-__- 2 25 _ Gunpowder Evap. Choice ______ 09 MATCHES Mad digas & fied 06 * ERE. 100 the _ Pummo, 100 box -_____ ae Codes =----- 32 ae 10% Diamond, No. 5, 144 615 (Com. Steers & Heif. _. 07 Mackerel . Sweetheart. 100 box -.5 70 Fancy ---------------- 40 Searchlight, 144 box 6 15 . a Tubs, 60 Count, fy. fat 6 09 Grandpa Tar. 50 sm. 2 10 Swan, TAG a 5 20 Pails. 10 Ib. Fancy fat 1 50 Grandpa Tar, 50 Ige. 3 50 — Diamond, No, 0 ___-_- 2 90 7 a. am a $3 15 on bn a wa Veal iliams Barber Bar, 9s 50 7ekoe, medium ......._ 41 Lemon, American -_--- 24 TOF oe SS 08 ee ee ee oe Orange, American ____- 24 Ce. White Fish ee 3 15 Safety Matches Medium 220.000 06% + #\Med. Fancy, 100 lb. 13 00 English Breakfast Red Top, 5 gross case 4 75 Milkers, bbls. __ 18 50 Congou. medium ----_- Signal Light, 5 gro. cs 4 40 K K K K Norway _.. 19 50 OP ig oa a ---- 35@36 Raisins Sih pails = pices ongou, Fancy -.__ 42@43 Seeded. bulk -_.---___ 6% Lamb eee eg Se Thompson’s s’dless blk. 6% Spring Lamb -__-___--. 18 Boned, 10 Ib. boxes _. 16 @& phy a —— oF Quaker s'dless bik. ——- 6 MULLER'S PRomucTs Gocd --._____._. 13 a 4 a par Oolong Eee ce pea % Macaroni, 9 0280 2c 2 00 IR Oerr iy 08 Gi ae re pkg.. doz. @40 Medium --------------. 39 eae Seeded. 15 oz. 6% Spaghetti, 9 oz. __---- 20 SOON eS 05 oa eh ace @19 Choice -----------______ 45 Elbow Macaroni, 9 oz. 2 00 i sacennc Got neaus ec | 50 Hes — oF - a o Z Paste, doz. _._.1 30 Nutmegs, 710@90" — @50 California Prunes Keg Alphabets, 6 se ~ 2 00 Mutton Dri- me oe oF Se ee es ee 90@100, 25 Ib. boxes__@05 ae ox Good oe 04% Bixbys, — — 00 Pepper, Black -----__- 23 Cotton, 3 ply cone ---- 20 80@90, 25 lb. boxes__@05%4 Medium: 2.25 03 Shinola dae 1 30 Cotton, 3 ply Balls -_._ 27 70@80, 25 lb. boxes__@06% Poor -------~-------- 02 ee ° oo = = Lcniage NUTS—Whole _ Pure Ground in Bulk VINEGAR 40@50, 25 Ib. --e ora, «Almonds, Peerless ---. 15% Allspice, Jairaica .... @16 _|F. O. B. Grand Rapids 30@40, 25 Ib. oo eee Hraao, lates. 12% Pork STOVE Cloves, Zanzibar ---. @27 iter. 40 Grain ——___ x6 s.-@06% Poo mica 7 fa ed 09 BI POLISH Cassia. Canton -..._.. @2i White Wine, 40 grain. 2 30@30, 25 Ib. boxes__@12 ackne, per doz. 1 oe W : 18@24, 28 Ib boxes @ii% Euberts, Naples -—-- 13 Butts —__-__-------- 09 Black Silk Liquid, da. 30 Ginger, Corkin ------ @18 hite Wine, 80 Grain 46 es Peanuts, Vir. Roasted 6% Shoulders —-----_---- meee ee ee ee @19 Peanuts, Jumbo -_--_ Tae Shareibe 05 Emameline Paste: dow 12) Mace Penang -------- @65 oe al a Meck hones 03 Enameline Liquid, rma , a0 Peprer, Black 9. @19 No 9 WICKING Hominy Pecans, Jumbo -------- 40 Trimmings —___-__._- 06 E. Z. Liquid, per on 1 30 Sees CS No. : to oe “ Peart, 100 Ib. sacks _. 2 se Lesaee. Mammowm --_ 50 Radium, per doz. _ ee a OF we «tae ae _? : : ee Walnuts, Cal. _... 13@21 Wage Gun. Gar a 130 Pepper, Cayenne -.-- 25 a 2, per gross ______ 1 bu Wea 07 654 Stove Enamel. a 130 Paprika, Spanish _ _. @30 Pee 3. ber gross -____ 2 3u PROVISIONS Vulcanol, Ni el, dz. 2 80 eerless Kolls, per doz. yu Barieled Pack 0. 10, doz. 1 30 Rochester, No. 2, d Bulk Goods eled For Stovoil, per doz. 3 Koch -- Elbow Macaroni, 20 Ib. 4% Coan Dace = ee ” ie ie on See eae Si ee Short Cut Clear _.__ 12 00 Seasoning | ber doz, ______ Te han ee i oo” a 1% 02z. - 65 , . --------—- salt. P44 oz _ 30 24 1 Ib. Cellop’e case 1 80 < Ca a woo y Salt Meats SALT Sage. 2m 80 DENWARE D S$ Bellies 18-29@13-10-71 F. O. B. Grand Rapi Onion Salt -------- ii Gaskets Pearl Barley ve Colonial, #4, 2. Ib. ee oo ae 135 Bushels, Wide Band, ——— olonial, 36-1% _.____ onelty, 3% oz. --- 3 25 ¢ andles -___.. 2 00 Chests Grits -------- 500 Shelled Lard Colonial. jodie. 2428 1 3g ‘Kitchen Bouquet _"—~ 4 25 Market. drop handle atl ee 2°50 Almonds 2200002 ss 39 Pure in tierces________ 74% Med. No. 1 Bbis. 299 Laurel Leaves ---_-- 29 Market, single handle 95 Peanuts, Spanish 60 lb. tubs ___advance 4% Med. No. 1, 100 Ib. bk. 1 09 Marjoram, 1 oz. ------ © ee ee te 126 Ib. bags —-—..- 5% 60 lb. tubs advance 4% Farmer Spec., 70 Ib. 100 Savory, 1 oz. -----.-. eo 8 50 . Rilberts 22 32 20 lb. pails ___-advance Packers Meat, 50 lb. 65 Jhyme. 1 oz. --------- go ‘Splint, medium -..__. 7 bu sact Yadia 19 Pecans Salted -—_------ 45 10 Ib. pails __-.advance % Cream Rock for ice Tumerci, 1% oz. ----- 65 Splint, small -_______ 6 50 ae He Walnut California --_-__ 45 5 lb. pails -_..advance 1 cream, 100 lb.. each 85 3 lb. pails _..-advance 1 Butter Salt, 280 Ib. bbl. 4 00 Compound tierces ___-. 7% eka. B Churna Taploce Compeund, tubs ___.-- 714 Baker Salt, 280 Ib. bbi. 3 80 STARCH ee 5 gal, each __ 2 40 Pearl, 100 Ib. sacks __ 7% MINCE MEAT 6. 10 Ib., per bale ---_ 93 xj gi parrel. 10 gal. each 2 65 Minute, 8 oz., 3 doz. 4.05 None Such, 4 doz. --- 6 20 20, 3 Ib., per bale =. £ 60 Minestoré, oe 5 i a. Dromedary Instant 350 Quaker, 3 doz. case -- 2 65 Be oe ee a ee a Yo Ho, Kegs, wet. Ib. 16% Sausages ‘ aoe i ee 1 > . Belegns ea 10 Cream, meee 2 20 10 et. Gal Pails Ee 13 alvanized __.. 2 60 Jiffy Punch . Mrankfort .. 12 a a een... 2% $4 doz. Garton 2 25 OLIVES fe 15 oe pee ae Assorted flavors. 7 oz. Jar, Plain, doz. 1 06 Tongue, Jeliied ... 21 Gloss 10 at. Flaring Gal. Jr. 5 00 16 oz. Jar, Plain, doz. 1 95 Peadenoese 13 Argo, 24, 1 Ib. pkgs. 1 52 at. Tin Dairy --_-- 4 00 Quart Jars, Plain, doz. 3 25 a fen we 7k 5 Gal. Kegs, each _--- 6 50 A ne oe LOUR 3 oz. Jar, Stuff, doz. 1 15 Smoked Meats ae ee oe Vv. C. Milling Co. Brands x oz. Jar. Stuffed, doz. 2 25 Hams, Cer. 14-16 lb. 13 Reeatic, 52 axe. -———— 2 55 ine Wood, * hele 0 hie Wie 510 10 oz. Jar. Stuff.. doz. 265 Hams. Cert., Skinned a So Mo ot eae Harvest Queen __-___ 5 20 1 Gal. Jugs, Stuff.. dz. 1 95 — Ib. Be ee @13 Tiger. 60 ibs. ....2._- 2 75 ie Gan 5 holes _. 65 Se a me as a : ie ‘ Picnic Bolied Hama Ole "Cae i PARIS GREEN Hass -. 6 Corn ton Geay Brand 6 oe BENS EGR Getta Blue Karo, No. 1% -- 2 36 Tubs a a ~ rands i oe 32 Minced Hams ------ @12 Blue Karo, No. 5,1 dz. 299 Uarge Galvanized __._ 8 75 ome Baker .._._=-- Bacon 4/6 Cert @i4 r i . i. a Sa and Sa 02000 30 * =--- Blue Karo, No. 10 _. 299 Medium Galvanized -_ 7 75 Red Karo, No. 1% -. 257 ‘Small Galvanized -___ 6 75 Red Karo. No. 5, 1 dz. 3 44 Beef =“ pieunce Boneless, rump ----@19 00 ues wee oa te ee Washboards ive case lots ------. FRUIT CANS Medium Sour Todized, 32, 26 oz. _. 0 Banner. Globe -----__- 5 60 Presto Mason 5 gallon, 400 count _ 4 75 civer Five case lots -.----- 2 30 : Brass, single -----____ 6 25 F. O. B. Grand Rapids Beef rel Imit. Maple Flavor Glass, single -------._ 6 00 eet 7 15 aie a aa re Orange, No. 1%, 2 dzz. 2 93 Double Peerless -_____ 8 50 One Rint 7 Pak 7 Orange, No. 5, 1 doz. 4 13 par eae ------ 7 50 me quart _----------- 6 ll ee ee svortnern Queen ~--.._ 5 5e Hatt ealion ___....._ 11 55 Sweet Smail r on Maple and Cane Universal 7 25 5 Gallon, 500 __-___-_- 7 25 24 i ¥ _— ream 35 Kanuck, per gal 1 50 . . packages -- bs Se wine Bee ae 7 26 meee 2 eee Wood Bowl Maney Head oo. 5 00 96 % Ib. packages -. 4 00 13 in. Butter “ 5 00 FRUIT CAN RUBBERS oe 2S --- 5 00 Presto Red Lip, 2 gro. Di? Pickles Ww noo 17 in. Butter —------- 13 00 bo Se aac 70 Gal., 40 to Tin, doz. __ 7 50 RUSKS oe eee ts ie ee 25 0¢ woe whe Lic 2 32 oz. Glass Pickled. 2 00 Postma Biscuit Co. ee eee LC Se el gro. carton —-.--_----- 76 32 0z. Glass Thrown -_ 1 45 18 rolls, per case -_. 1 80 Bon Ami Pd., 18s, box 1 90 elch. 36-4 oz. case_. 2 30 12 rolls, per case --.. 1 20 de aim Ca 2 . 18 cartons, per case_. 2 ae Sa : WRAPPING PAP 12 cartons, per case__ 1 ie Chipso, large-—-—------ 415 eoenine of Fibre, Manila, white a GELATINE jun Climaline, 4 doz. ____ 3 60 Mazola No. 1 Fi ol net ill Pickles Bulk Pints, 2 d « 2 06 % aoe ae 2 50 Grandma, 100, 5c ---. 3 50 . OZ, —-----~-— 460 Butch D Minute, 3 doz. _- ‘ae on Grandma, 24 Large -. 350 @uarts, 1 doz, ------_ ‘se Ce Peueuth, White 155 4s Gal isn . SALERATUS Bio te, Earee £ 8G Tt Galtoms, | don. 8 © cratt Sirine _.. 094 Tcisert, 3 doz. .._.__ 40 a ee eee or Arm and Hammer 24s 150 G0ld Dust. 12 Large. 1 80 Gallons, each —-——--- a , " Golden Rod, 24 -___-- 425 5 Gallon cans, each -- 3 35 La France Laun., 4 dz. 3 65 Old Dutch Clean., 4 dz. 3 40 YEAST CAKE JELLY AND PRESERVES PIPES SAL SODA Octagon. 96s --------- 3 90 TABLE SAUCES Magic. 3 Oe. —..... 2 70 Pure, 30 lb. pails ---- 2 60 ob, 3 doz. in bx. 1 00@1 20 Granulated, 60 lbs. cs. 1 35 Rinso, 245 -___________ 480 Lee & Perrin, large-_5 75 Sunlight, 3 doz. ~-.--- 2 70 Imitation, 30 lb. pails 1 60 Granulated, 18-2% Ib. Rinso. 40s -_________- 295 Lee & Perrin, small__ 3 35 Sunlight, 1% doz. ---. 1 36 Pure, 6 oz., Asst., doz. 99 packares —. = 1 10 —— Cleanser, 48, Pepper —--__________ — 160 Yeast Foam, 3 doz. -. 2 70 Pure Pres., 16 oz., dz 1 40 Cs ae ees - cn a ggg lle ee 240 Yeast Foam, 1% doz. 1 35 ani us oz. =. 5 Obasco, smalk _._-_ 3 75 a . re eee pa Sapolio, 3 doz. __._._. 315 Sho ¥5u, 9 oz. doz. 2 €0 attle Axe, per doz. 1 Speedee, 3 doz. ------ " 20. 6-3. large 4 75 YEAST—COMPRESSED JELLY GLASSES Bicycle, per doz. _-_-_ 4 70 Peerless, 1 lb. boxes 18 Sunbrite. 50s --------- 230 A-l smal. 285 Fleischmann, per doz. 30 % Pint Tall, per doz. 38 ‘Torpedo, per doz. ._-__ 250 Old Kent, 1 lb. Pure 25 Wyandot. Cleaner, 24s 1 85 Caper. 2 oz. ~_-------- $30 6 6©Red Star ner doa. __..._ 20 22 MICHIGAN TRADESMAN May 24, 1933 SHOE MARKET Michigan Retail Shoe Dealers Association. Vresident—Elwyn Pond, Flint. Vice-President—J. EX. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. _Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. The Unfair 10 Per Cent. Must Cease We had occasion at the Joint Styles Conference to interpret a ray of hope that is growing and growing into full, clear, honest light. The key thought comes from the message of our Presi- dent, to the nation, over the radio. He said: “The unfair 10 per cent. could produce goods so cheaply that the fair 90 per cent would be compelled to meet the unfair conditions. Here is where government comes in. Government ought to have the right, and will have the right after surveying and planning for an industry, to prevent — with the assistance of the overwhelming ma- jority of that industry — unfair prac- tice and to enforce this agreement by the authority of the government.” A few days prior to that message by the President, the United States Chamber of Commerce unanimously voted: “The problems of industry must be solved by industry collectively. Those who are best equipped to solve the problems of industry are those who themselves are engaged in industry. Each trade organization should be per- mitted to promulgate fair rules for in- dustrial production and distribution, to’ improve the status of labor, the indus- tries of the country and the public welfare. Federal legislation, affording opportunity for this form of self-regu- lation, under government supervision, would produce conditions which would assure fair competitive opportunity to each enterprise and permit immediate increase in employment, raise earnings and free the public from the burdens and detriments it inevitably suffers from the results of destructive compe- tition on the part of the least respon- sible industrial elements. All enter- prise should be held to standards of fair competition properly determined.” The shoe industry, as such, has made and sold — even in the darkest de- pression year, over 300,000,000 pairs of shoes annually. But it sold these shoes without proper profit because of the competition of the ruthless, unfair 10 per cent. Not that 10 per cent. of the trade can be charged with commer- cial immorality, unfair practice, chi- canery and deceit as a definite intent in their business; but unfair practice of many concerns directly and indi- rectly was responsible for a competi- tive situation that could produce no profit for industry as a whole. We had occasion to serve, at the conference, as trade remembrancer and to bring out of the past a proposal by William Ball Rice, nearly 25 years ago. He then said: “Ten per cent of the errors of the trade, through wrong style, wrong production, cancellations, freakishness of pattern, product and advertising, forms a staggering obsta- cle to straight, legitimate honest, nor- mal, sane business. Let the manufac- turers send these goods to a central pool where the disposal will not inter- fere with the honest stream of trade; and even though that manufacturer is penalized for his errors, it will be a les- son for him not to make the same mis- takes again. It is the anarchy of error in ordering and producing that devel- ops an unfair condition in competition with honest goods.” The Rice plan might well be con- sidered if industry is to organize sep- arate control boards for each trade. But the unfair 10 per cent, as indi- cated by the President, is more than that. It is the system that produces “starvation wages, long hours and bur- densome surpluses.” These are sub- ject to correction by the intended Con- trol Board. Advertising” terminology, we hope, will also be corrected for “Fifth Avenue Cancellations” as a new form of sam- ple shoe store game with only six out of 100 shoes justifying the title, are just as unfair competition. Terminol- ogy that says: “Genuine bench and hand turn” is just as unfair as “Gen- uine kidskin finish, genuine pigskin fin- ish” — when the term actually means a piece of oilcloth — with emphasis on the word “finish.” Unfair practice of any sort, that demoralizes and degen- erates, will come under the supervi- sion of this Control Board. An honest product, serving an hon- est purpose, is worthy of an honest price and profit for the goods and serv- ices rendered. The principle of the thing was laid out as far back as July, 1929, when W. H. Donham, Dean of the Harvard Graduate School of Busi- ness, said: “If we are to save western civilization, it lies in the field of busi- ness ethics, where stable human nature must learn to deal with rapidly accel- erated change. I am fully convinced that the best part of the business world today has higher standards of com- munity ethics than the community at large. Business must compel higher professional standards in the future than any of the other professions.” Industry welcomes the opportunity of setting its house in order. We hope to see the shoe industry as one of the first to say to the President: “We are correcting ruinous practice by co-oper- ating under a plan and prepared-sys- tem of business fair to all.” Not the President alone, but all together. A writer recently put it: “President Roosevelt will either be the greatest President the United States ever had —or the last.” Not he alone is on the spot. So we change that line to be: Modern business men had better be the best business men this world has ever seen or they—will be the last.— Boot and Shoe Recorder. ——__+-- Hardware Lines Continue Active Demand for staple hardware and seasonal goods registered another in- crease in the wholesale markets last week, The call was slightly larger than in the preceding week and followed the upward trend which has been in evi- dence in the trade for more than a month, Seasonal items, including screening, garden implements, electric fans and thermos jugs and bottles are in best demand. Building hardware, which enjoyed a short spurt three weeks ago, continues inactive. The threat of higher prices in that branch of trade, jobbers say, has failed to stim- ulate demand to any great extent. —_>+2>—__ Sound money rings true. Proceedings of the Grand Rapids Bankruptcy Court In the matter of Vincent Crinzi, doing business as Vincent’s Cafe, final meeting of creditors was held under date of April 24, 1938. Fred G. Timmer, Trustee, was present. Bankrupt present in person and certain creditors in person and by Robert S. Tubbs. Trustee’s final report and ac- count approved and allowed. Order was made for payment of expenses of admin- istration and for payment of balance to equitable lean claimant as far as funds on hand will permit. No dividend to cred- itors. No objection to discharge. Files will be returned to U. S, District Court (Bankrupt No. 5056). In the matter of Olivet Elevator, Bank- rupt No. 4967. final meeting of creditors was held under date of May 9, 1933. Fred G. Timmer, trustee, present. Bidders on accounts present, Trustee’s final report and account approved and allowed. Cer- tan attorney’s bills approved and allowed. Balance bills, notes and accounts receiv- able sold to Fred Watterson for the sum of $5.00. Claims against Peoples State Bank of Bellevue and Olivet State Bank were sold to Ray Baker for the sum of $1.00. Order was made for the payment of expenses of adminisitration and pre- ferred claims as far as funds on hand would permit. No dividend to creditors. No objection to discharge. Files will be returned to U. S. District Court. May 17, 1933. We have today receivea the schedules, Reference, and’ Adjudica- tion, of Eddie S. Christiansen, Bankrupt No. 5210. Who resides at Coral, Mich- igan. Whose occupation is that of a farmer. The Schedules show assets of $310, all of which is claimed exempt. and liabilities of $3,440.75. The list of cred- itors is as follows: U. S. Dept. of Agriculture, Washineton, 9. (20 0 360.75 J. A; Cole. Coral, Mach... 2 1,000.60 Martin Hansen, Eaton Rapids__-- 500.06 3° 43 Coady, Coral. 200.00 Gien Hamivn, Corat. = 240.00 Coral Coop. Store, Coral... _.__ 51.50 C. A. Baldwin Mstate, Coral______ 52.48 State Bank of Montcalm. Coral_-_ 9.08 Greenville Nat'l] Bank, Greenville 150.00 Trufant State Bank, Trufant___-_ 72.00 O’Donald State Bank, Howard by 70.00 Peerless Qi] Co., Big Rapids_____ 100.00 C. I. Palmer Bstate, Chicago__._. 200.00 Peoples Mutual Fire Insurance Co; fonia 47.04 Seandinavian Hutual Fire Ins. Co: Sidmey 2 10.10 Thomas Peckins, Howard City__ 15.00 Standard Oil Co. of Indiana, G. R. 48.00 Charles Van Sleuyter, G. R._..__ 15.75 Win. 3. Weogall Coral... 14.00 May 17, 1933. We have today received the Schedules Reference, and Adjudica- tion, of Alex Sam, Bankrupt No. 5209. Who resides at Grand Rapids, Michigan. Whose occupation is that of a cook, the Schedules show assets of $141.00, all of which is claimed exempt, and liabilities of $775.25. The list of Creditors are as follows: Hox Jewelry Shop, G. BR... 3 $332.25 Rasch (0. GQ. Re ee 70.00 Herpoisheimer Co., G. BR. 28.00 St. Marys Hospital. G. BR... 18.00 Dr. William H. VeenBoer. G. R. 62.00 Dr. Willis 1... Dixon, G.-Bo 5.00 Wood Motor Coe. G. RR... 5.00 Alex Apis, Detroit 200.00 American Home Security Bank__ 55.00 May 16, 1933. We have today received the Schedules, Reference, and Adjudica- tion, of Peter Klont, Bankrupt No. 5207. Who resides at R. 1, Bellevue, Michigan. Whose orenpation is that of a farmer. The Schedules show assets of $5,650, (of which consists of real estate, subject to foreclosure proceedings) of which $75.00 is claimed exempt, and _ liabilities of $8,317.94. The list of Creditors is as follows: Nashville State Bank, Nashville, RECR oe ee $5,650.00 International Harvester Co., BRalgmavoo 2 32.0 Floyd Ripley, Bellevue___-._-_-___ 700.06 Fred Brown, Bellevue___---___-_ 90.00 Latty & Sharky. Bellevue____.___ 140.42 Dr. Haient, Bellovyue 34.00 Cc. LL. Glascow, Nashville-.._-___ 58.48 W. J. Liebhausser, Nashville____ Nashville State Bank, Nashville 640.20 Standara Oj] Co., G. BR... 48.35 Jacksos Discount Co., Jackson__-_ 100.00 Cc. H. Farnham. Sand Lake______ 350.00 Mrs. Gertrude Hamilton, Bellevue 100.00 C1: Wildt, Belleyue..2 os 28.00 Tim Cheeseman, Nashville_______ 24.00 Darrold Dennisin, Bellevue_______ 124.79 Clare Powers, Bancroft 2. 89.00 ,May 16, 1933. We have today received the Schedules, Reference, and Adjudica- tios of Mearl Weston. Bankrupt No. 5208. Who resides at Benton Harbor, Mich- igan. The Schedules show assets of $548. all of which is claimed exempt, and liabil- ities of $4,758.89. The list of creditors is as follows: Summerfield & Hecht, Detroit__$ 153.39 Priebe Bros. Gas & Oil Station, mi. SOSCDh 2222 400.00 Cc. A. Hill & Son. Benton Harbor 1,270.00 Goody’r Tire Co., Benton Harbor 55.00 Geo. Houghton, Benton Harbor__ 55.00 Wenger Tire Co., Benton Harbor 5d. 06 Adolph Zirk, Benton Harbor__ 250.00 Fruit Belt Motor Service, Benton SAarbOr 18.00 J. A. King, Benton Harbor... 19.00 Vernon Schoff, Benton Harbor___ 45.00 Walter Allerton, Benton Harbor 127.00 Henry Schultz, Benton Harbor —__ 35.00 fd. Mielke, Baroda. oe 22.50 Garl Melke. Garoda-.. 102.00 Gus Wolf, Benton Harbor______- 45.00 Berndt Bros. St. Joseph________ 63.006 tosenberg & Forbes, Benton PPAR ee 225.00 Slater & Herold, St. Joseph__--_-_ 45.00 Court Street Garage, St. Joseph 16.00 3enton Harbor State Bank, Benton Warbor 2.20 37.00 Chas. Miller Garage, St. Joseph-_- 87.00 Irving Horton, Benton Harbor_. 120.00 W. Mo Miller Baroda (2) 0 150.00 Claud Miller. Benton Harbor__-- 85.00 Twin Citv Carpenter Shop. Penton ar OOK a 77.00 Frank Schimmel; Hartford..-—-- 40.00 M. O. Oppenheim, Hartford___-___ 33.00 Olney National Bank, Hartford__ 267.00 W. M. Miler Burnips Corners... 127.00 m Rader, tansing 63.00 Gert Davis, Detroit... 98.00 Ee A: Sowell Detroit. 2 121.00 Orviiie Burns, Paw Paw. .- 250.00 Larges Service Station, Battle Creek 2 73.00 Seldens Garage, Kalamazoo______ 27.00 Kalamazoo Oil Co... Kalamazoo__ 103.00 May 17. We have today received the Schedules and Reference in the matter of Floyd Stanley Voelker, Debtor No. 5211. The Schedule shows assets of $10,944.00 with liabilities of $3,265.92. The debtor is a resident of Reed Citv. Michigan, and his occupation is that of 4 merchant. The first meeting will be called promptly and note of same made herein. The list of creditors are as follows: Village of Reed City, Mich._-__ $ 183.02 Pirna Sehmidt Reed City... 200.00 Allen & Co., Kenosha, Wis.___-_- 49.83 Cc. GC. Aller Co.. Cimrinnati. 121.00 Beacon Falls Rubber Co., Beacon Wallis Conn. 2s. 51.60 Herold Bertsch G. Ro 690.00 Century Wallpaper Mills, Decatur 119.00 Commercial Wall Paper Co., Mammond, Int. oe 63.81 Endicott Johnson, Endicott, N. Y. 95.00 Fisher Drummond, G. Bi: 45.00 First National Bank, Reed City 620.00 International Shoe Co., St. Louis 355.00 Hung Arch Brace Co. Cincinnati 7.50 Laverman Bros., Marinette, Wis. 6.32 C. W. Mills Paper Co., G: RR... _ 4.50 S. A. Maxwell & Co., Chicago____ 92.70 Niagara Paper Co., Niagara Falls 5.59 NuMatic Shoe Co., Milwaukee__ 7.50 Osceola County Herald, Reed City 72.00 Service Rubber Co., Rock Island 5 ositive protection profitable investment “1 the policy of the wy MICHIGAN 4 SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mutual Building . . : Lansing, Michigan May 24, 1933 MICHIGAN TRADESMAN 23 W. HH. Tomlison, Bay - City ._._ 5.50 Harry P. Williams, Fort. Wayne 68.70 First National Bank, Reed City 275.00 May 16. First meeting of creditors in the Matter of American Paper Chemicals, Inc. Bankrupt No. 5191, was held today. 3ankrupt present by George W. Oltman, its president, and represented by Knight, Mitts & Schmidt, Attys. Claims proved and allowed. Report of custodian ap- proved. Clifford A. Mitts sworn and ex- amined. M. N. Kennedy, Kalamazoo, Michigan, trustee; bond $1,000. Meeting adjourned without date. May 16. First meeting of creditors in the Matter of Clayton N. Stratton. Indi- vidually and doing business as Manu- facturers Sales Company, Bankrupt No. 5188. was held today. Bankrupt present by F. Roland Allaben, Atty. Creditors represented by Don Minor, Atty. Bank- rupt sworn and examined before reporter. Fred G. Timmer. Grand Rapids, Michigan, trustee; bond $100. Meeting adjourned without date. May 17. On this day first meeting of creditors iin the Matter of George Hood- hood, Bankrupt No. 5194, was held. Bank- rupt present and by Attorney Willard McIntyre. Creditors represented by Abner Dilley, Attorney. Bankrupt sworn and examined wthout reporter. Claims filed. Sales made by custodian ratified and confirmed, Fred G. Timmer, Grand Rapids, Michigan, trustee: bond $100. Meeting adjourned without date. In the Matter of Orrie J. Dykman, Bankrupt No. 4704, final meeting of cred- itors was held April 24, 1933: Trustee present and represented by attorney. U. S. of America represented by attorney. Bankrupt present in person. One cred- itor present. Trustee’s final report and account approved and allowed. Bill of attorney for bankrupt reduced and allow'ed. sill of attorney for trustee allowed. Made order for payment of ad- ministration and expenses and first and final dividend on preferred labor claims of 23%; no dividend for general creditors. No objection to bankrupt’s discharge, Meeting adjourned without date. May 17. In the Matter of Bert M. Heth, d/b/a Heth Bros., Bankrupt No. 5192, first meeting of creditors was held today. Bankrupt present and represented by Wm. H. Messenger Atty. Creditors represented by Clare J. Hall and Hilding & Baker. Attorneys. Bankrupt sworn and examined before reporter. Claims proved and allowed. Fred G. Timmer, Grand Rapids, Michigan, trustee; bond $1,000. Meeting adjourned to May 18, 193¢ at 3:00 P. M., for hearing on alleged secured claim of Old Kent Bank. May 19, 1938. We have today received the Schedules, Reference, and Adjudica- tion, of Frank J. Salmon, Bankrupt No. 5213. Who resides at 1417 Bates St. S.E., Grand Rapids, Michigan. Whose occupa- tion is that of a linotyper. The Sched- ules show assets of $250, all of which is claimed exempt, and liabilities of $1,427.11. The list of creditors are as follows: Flerrick Piano Co... GG. R.2222 5223 $ 250.00 Boston Store, Go Ri. 2 2. 37.50 Dr. ©. i. Brooks; G. Roo ees 20.00 Denison & Dykema Co. G. R.__ 3.98 Histon Storace Co. G. Ru. oo 6.00 Goodrich-Silvertows, Inc., G. R. 6.00 Rbintes Coal: Co... G: Ro. 29.25 rociziey Market G. Reo 49.99 Houseman & Jones, G. R._.___-_ 43.00 Dr ‘Phomas €: Irwin. G: Ri 28.00 Joppe s Dairy G Re 2 4.81 A. Kdadder & Son, G: KR.-.-- .- = 21.00 Dr J EB Spencer G Bic. 2 38.00 Mrs. Matilda Salmon, Green Bay 831.00 Nich: Bell pele. Co. Go Rua 11.00 Pr Reuben Maurits, G.. RR... 10.00 Stepalis GR ee 6.96 Wurzbure’s Dry Goods Co., G. R. 30.62 In the Matter of Currey Publishing Co., Bankrupt No. 4972. The final meeting of creditors has been called for June 6, 1933, at 10 A. M. The trustee’s final report will be approved at such meeting. There will be no dividend for general creditors. In the Matter of Alton F. Petrie, as Pierson Elevator Company, Bankrupt No. 4772. The final meeting of creditors has been called for June 6, 1933, at 10 A. M. The trustee’s final report will be approved at such meeting. There will be ho divi- dend for general creditors. In the Matter of Donaldson Motor Sales Co.. Bankrupt No. 5060. The final meet- ing of creditors has been called for June 6.19388 at £0 A. M. The. trustee's final report will be approved at such meeting. There may be a small first and final divi- dend for creditors. In the Matter of William L. Hall, Bank- rupt No. 5078. The final meetng of cred- itors has been called for June 6, 1933 at 11 A. M. The trustee’s final report will be approved at such meeting. There will be no dividend for general creditors. In the Matter of Elbert G. Rice, Bank- rupt No. 5071. The final meeting of cred- itors has been called for June 6, 1933, at 11 A. M. The trustee’s final report w be approved at sucr meeting. There will be a final dividend for creditors. In the Matter of Ernest ~~» ___ Secretary Hanson Succeeded By Flint Man At a meeting of the directors of the Retail Grocers and Meat Dealers As- sociation of Michigan, held at Lansing on Wednesday afternoon of last week, Elton M. Viets, of Flint, was unan- imously elected secretary to take effect as soon as preliminary arrangements can be accomplished. Mr. Viets was formerly secretary of the Chamber of Commerce of Flint and is highly recommended as a com- petent and energetic executive. There were twelve candidates for the position, R. Eckert, of Flint, was chairman of the committee to which the applications were referred. He and his associates were unanimous in rec- onmmending Mr. Viets to the directors and the directors acted on the sugges- tion. The meeting held last week is the only meeting that was attended by all the directors for a considerable length of time. ———_~+ + - A Business Man’s Philosophy A man who read an item in this col- umn about a husband whose wife re- fused to cook his dinner, was indignant because the husband argued with the wife. You may recall the circum- stances. It was Thursday night and the cook was out. A cleaning woman, mother of several children, was in- duced to work overtime and prepare dinner, “What a lot of trouble one!” exclaimed the critic. “Why didn’t the husband walk into the kitchen and cook his own dinner? A man should never argue with a woman about her To preserve his for every duties or obligations. independence he must be self-reliant. If necessary, let him cook his own meals, darn his socks, sew on his but- tons, attend to his laundry and hire a nurse when he’s sick. A man always loses when he argues with his wife, even if he wins the argument.” Ho hum! William Feather. Se Upward Trend in Mexican Market Steady improvement in domestic business conditions in Mexico has wiped out much of the unemployment in that country and created a good market for a wide range of products, W. L. Bomer, vice president of the Bristol Myers Co., stated in an ad- dress before the luncheon meeting of the Export Managers Club of New York at the Hotel Pennsylvania, Mr. Bomer, who returned recently from a business trip to Mexico, said that building trades there have become active and new office buildings, public edifices and scores of new homes have been constructed in and about Mexico Gity. —_——_+-++—___ Sharp Woolen Advance Expected Predictions of further sharp advanc- es in the price of men’s woolen and worsted piece goods before the Fall season are now being made. Another advance of at least 20 per cent. within a month on certain types of goods 1s regarded as not unlikely. It is pointed ont that a standard cloth, which open- ed at 85 cents per yard, had been raised to $1.25 and last week was moved up to $1.35. Based on the present condi- tions in the wool market, a further rise to about $1.67, the 1930 price, is seen as possible. Phone 61366 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department dvertisements Insertea under this head Pe five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. 24 MICHIGAN TRADESMAN May 24, 1933 PRETZELS AND BEER Two Products Which Go Well To- gether The demand for pretzel products from grocers, delicatessen dealers, ho- tels and restaurants has increased tre- mendously since President Roosevelt signed the beer bill. The two huge bakeries at York, Pa., and St. Joseph, Mo., each devoted ex- clusively to pretzel baking, have ma- terially increased the working forces, and are on a 24 hour daily production basis. The York bakery, said to be the largest pretzel plant in the country, is now producing approximately 5,000,- 000 pretzels daily, of all varieties, and the St. Joseph bakery is running around 4,000,000 daily. The recipes for making pretzels are supbstantially as they have been hand- ed down from mother to daughter through many generations of Dutch and German Americans. Modern bak- ery methods have, of course, been in- troduced. The dough is mixed on a scientific basis to insure uniformity of product, and the actual baking is done under rigid time and temperature con- trols. The mixing, rolling, cutting and slicing have been mechanized, and many pretzel products of simple de- sign, such as the pretzel stick, re- quire but little hand work. But the actual shaping or “bending” of the old-style product, for the most part, still resists mechanization. It re- mains a handicraft in the two National Biscuit Company bakeries. The dough reaches the girls in a thin roll, about the length and circumference of a lead pencil. One end is taken in each hand, and a double twist brings the ends to- gether and completes the looped de- sign. Like the movement of a magi- cian’s hands, the operation is so rapid that the eye cannot follow it. The daily output of the girl bakers runs into the thousands. Curiously enough, the demand for pretzels during the last ten years of the prohibition era has been greater than in the old beer-drinking days. This has been due largely to the fact that the pretzel became fashionable in recent years. In various shapes, it came to grace the tables of the chic, served with soups, salads, ice creams, and naturally with all kinds of cold beverages. It was admitted into the exclusive circle of the cracker canape delicacies that grace the cocktail hour. In fact, during the prohibition period petzels have remained amazingly alive and popular. Practically all the inno- vations in pretzel design have been made within the last few years. Pret- zels have been marketed in the form of sticks, have been shaped into the letters of the alphabet, and have even appeared in the form of small one- bite fishes, following the lead of the animal crackers. But in spite of the out-cropping of all these novelties, it is the good old-fashioned double-loop pretzel that continues to hold popular fancy. Also it received the blessing of the medical authorities and the dietitians, and thus found its way to the school lunch counter and to some extent shared honors with the after-school cookie, Dr. Arthur W. Thomas, Pro- fessor of Food Chemistry, Columbia University, recently made an exhaus- tive study of the pretzel as a food. Professor Thomas found: “Pretzels are a concentrated food, rich in protein and yielding 1,760 cal- ories of nutritional energy per pound. “They contain calcium, phosphate and other mineral elements essential for bone, teeth and body tissues. “The mineral elements are predom- inantly basic, thus supporting the neu- trality of body fluids and counteract- ing undesired acidity of other foods. “Their crispness exercises the teeth, provoking mastication and the bene- ficial flow of saliva. “Their nutrient substance is for the most part immediately soluble in water and therefore readily assimilable.” By way of summary, Professor Thomas found that the salt in pretzels stimulates the flow of saliva, provides beneficial constituents for the body fluids, insuring muscle tone. It sup- plies chlorine to make the acid of the gastric juice. It is especially beneficial to workers whose labor is of the vigor- ous kind which provokes perspiration. The pretzel’s early history is shroud- ed in the mists of antiquity, pre-dating the ancient Romans, associated cloud- ily with mystic pagan rites and relig- ious ceremonies. According to one authority, the word has the same deri- vation as the word prayer, and the shape of the pretzel is said to have been symbolical of a child at prayer, with its arms crossed over the breast. At one period, the pretzel took the form of a ring to be worn around the arm or neck on feast days, and was supposed to ward off the evil influence of witches and demons. Another long- standing tradition maintained that pretzels strung on cords or willow switches and fastened to fruit trees would ensure good crops. Good luck seems always to have been associated with the pretzel. In some European localities, pretzels were dis- tributed to the poor and to school chil- dren, particularly on feast days. One legend has it that by pulling a pretzel apart while making a wish, one’s fond- est desire would be attained. Nowhere was the pretzel more esteemed than in the conservative Switzerland. Here in ancient days they were apportioned out as if they had been gold pieces. On baking day, an allotment was made of eight for each male and five for each female. Apparently they began to lose some of their earlier mystic significance about the time the Renaissance spread its enlightening gleam over Europe. Since then they have been known sim- ply as something good to eat, a nice delicacy to go along with beer. While once famous in their own right, it was beer that brought their more recent popularity over the past four or five centuries. —_—_+ +. The merchant who wins success in his business is a man who has a def- inite aim. To try to get ahead with no definite object in view is like trying to hit a target with your eyes shut. —_—_—_» + If you think the town you came from is a better town, go back there. If you think another town would be a better location, go there. Don’t stay where are and crab. RULES OF HYGIENE For Keeping Well And Fit for Work For the human body to carry on its functions to the best advantage it must be supplied with clean air, safe water and goot food. Personal and commun- ity sanitation covers these three major items. The human body reveals itself as a mechanism composed of parts, called organs. precisely as a watch does. In the same sense that a watch is a time- piece, a living body is a lifepiece. If the watch is in good order we say that it is a normal timepiece. So, if the human body is in good order we call it a normal or healthy body. But iif it be out of order we say that it is in a state of “disease.” In a word, health is the normal and dis- ease is the abnormal condition of the human body. “To die of old age is a rare, singular and extraordinary death.” In other words, disease, and not old age, is the most common cause of death. For simplcity, diiseases may be di- vded into two general classes; namely, constitutional diseases, or those which are caused by some defective parts within the human machine, and envi- ronmental diseases, or those caused by something arising outside of the body. Environmental diseases, in the main, are preventable, and therefore come within the scope of sanitation. For in- stance, those diseases which are caused by the invasion of some known organ- ism, or germ, may often be prevented by applying the principle of modern sanitary science and preventive medi- cine. The whole subject of clean air, safe water and proper food pertains to per- sonal hygiene. But sanitary science is concerned with bad air, polluted water and infected food or clothing. Whether the citizens of Boston or Albuquerque dress too warmly or not warmly enough, whether cotton, linen or wool is, on the whole, the most suitable fabric for the climate of Santa Fe are questions of personal hygiene. But the question of infection by means of clothing made in sweatshops, the conveyance of disease germs by means of polluted water and food are the peculiar property of sanitary sci- ence. The practice of sanitary science is grounded upon a basis of established truth. The past 60 years have wit- nessed vast additions to our store of established truth, which we owe almost wholly to the dscovery and develop- ment of the compound microscope. It is interesting to look back into the days before Hoch, Pasteur, and Jensen and see some of the theories which had been advanced regarding disease. Perhaps the earliest theory of dis- ease was that it was caused by the oc- cupancy of the affected body by an evil spirit. This theory regarded disease as a super-natural being. treatment was to use some means of casting out the demons, such as exhor- tations, drums, etc. Most effective of all was the voice of a master who could command their obedience and compel them to come out. As a survival of this early theory The proper . we still have with us many charms, horseshoes, and rabbit feet. Next in order was the theory of the four humors as the cause of disease. According to this, the body contained four humors—blood, phlegm, yellow bile, and black bile; a right proportion and mixture of which constitutes health, and an improper mixture or distribution, the cause of disease. The principal merit of this theory was that it placed the cause of disease upon nat- ural rather than super-natural causes. Other theories were advanced during the sevententh, eighteenth, and early nineteenth centuries, only to culminate in the germ theory of disease as sug- gested by Latour and Schwann and later proved by Louis Pasteur. The work of Pasteur and those followinz him has resulted in a few “established truths” regarding infectious diseases. First, the susceptible patient is ex- posed to the infection, or germ, by contact, water or food. Second, there is a period of incubation during which the germ reproduces in the human body. And third, sickness develops and results in either recovery or death. Throughout the history of our so- called “filth diseases’—typhoid fever, cholera, and dysentery—there has al- ways been a distinct connection with dirt and filth. Abhorrence of dirt and love of cleanliness are gradually be- coming established in all civilized peo- ples. Since it has been definitely proven that typhoid fever and its allied intes- tinal diseases are each caused by a specific germ, and many investigators have demonstrated how these germs are transmitted from one individual to another, it behooves the present-day sanitarian to avail himself of all this knowledge and apply it to the best advantage. The late Professor Sedgewick stated that “the principal function of sanita- tion and of the applications of hygiene in general is the prevention of prema- ture ,death.” This is our goal in the field of sanitation. Paul S. Fox: —_———+ + Price of Men’s Hats Raised Men’s felt hats have begun to follow the upward trend in merchandise prices and some advances of about 5 to 7 per cent, have been put into effect. One manufacturer whose line was whole- saling at $18 per dozen has advanced the price to $19.50, taking it out of the $1.95 retail range. Leather clothing is another men’s wear item which has registered marked advances. One man- ufacturer announces a rise of 30 per cent. in some of his styles, following the sharp increase in the price of leather. 9 Oklahoma Fig Sundae Into a sundae cup put a cone of chocolate ice cream. Over this pour a ladle of chopped fig syrup, and a spoon- ful of whipped cream. Top with a cherry, or if you have them, a small preserved fig. 2-4 4 A made-to-order glove service is be- ing offered by a New York store. Women customers are invited to bring in any fabric (24 inches of material, 36 inches wide) and have it turned in- to gloves. | He Anew What He t Was Worth When a Kalamazoo man applied for a job the other day and was told he would be paid all he was worth, he got madder than a hornet and stated very emphatically that he could not and would not work for such low wages. 3 5 Pies it that man should ever attempt to run a business of his own, he would be just the kind of chap who would kick on the price of a safe, no matter how low it was, leave his account books and valuable papers exposed and then when the fire licked them up he would charge the whole thing up to his ding blasted hard luck. | BE SENSIBLE BROTHER AND GET BUSY and write us to-day for prices on a first-class dependable safe. It means really more to you than it does to us, because while we would make only a fair profit on any safe we sold you, you would lose what you never could replace if you should have a fire and lose your books of account. | Grand Rapids Safe Co. Grand Rapids, Michigan 2 ae iene 0 Pe mck ogee —— Quaker ve e Milk Rich in Quality Naturally it’s Finer The quality plus correct price is constantly increas- ing the number of satisfied consum- ers. A trade builder for the retailer. Sold by Independent Dealers Only. LEE & CADY Wholesale Only Wholesale Only DISTRIBUTORS of PINE TREE Brand FARM SEEDS Vigoro Inoculation Bulk GARDEN SEEDS Vegetables and Flowers Semesan Packet We specialize in LAWN GRASS and GOLF COURSE Mixtures SEEDS Write for our special prices INSTANT SERVICE Telephone 4451 ALFRED J. BROWN SEED CO. 25-29 Campau Ave. GRAND RAPIDS, MICH. Wholesale Only Wholesale Only TRENGTH COMPANIES REPRESENTED HAVE Assets $65,931,787.14 Surplus $23,396,338.15 ERVICE Correct Insurance Coverage Engineering Advise AVINGS 1214% To 40% According To Classification of Property THE MILL MUTUALS AGENCY LANSING, MICHIGAN Mutual Building Phone 20741 DETROIT OFFICE GRAND RAPIDS OFFICE Transportation Bldg. Grand Rapids Trust Bldg. hone Phone Randolph 0729 95923