4 MS 2 Spa Si pee AK AE gion LoS ro EL (( Crees ane be i re or (P” Rs Sy ae ij \X p ne MINS mx) ( pS a k CaaS G Soe Ta (aS 3 a IVE ae at REE RSLS ES rE (Ce= UNA --.____ Wall Paper Association Disbands Dissolution of the trade organiza- tion called the Wall Paper Association of the United States, which has repre- sented manufacturers in this industry for the past fifteen years, was recently announced by the President of the Association. A temporary organization has been formed, however, to form operating plans for the industry to comply with the provisions of the National Indus- trial Recovery Act. 2 CHALLENGE TO INDUSTRY Recovery Act To Put More People To Work The objects of the National Indus- trial Recovery act are well understood ond universally approved. They are: to put more people to work; to give them more buying power; to insure just re- wards for both capital and labor in sound business enterprises, by elimi- nating unfair competition. To accom- plish these high purposes the National Recovery Administration is being or- ganized in Washington as a machinery of cooperation between industries and the government, If this adventure should fail, it will not be a failure of government; it will be the failure of an industial system which the Industrial Recovery act seeks to improve in order that its val- ues may be preserved. It will mean, either that the system is fundamentally unsound, or that the present managers of private industry are incapable of poerating it successfully. In his statement of June 16, the President said that this law is a chal- lenge to industry and to labor. That challenge must be met in the next sixty days. If the organized groups of either management or labor fail to meet that challenge they will be indicted for in- competence by the suffering millions who are now giving to industrial lead- ership one more chance—perhaps the last—to justify its authority. This is no time for men who have positions of power and large influence in shaping the policies of commercial, financial or labor organizations to hold back, either to placate hesitant minor- ities or to serve selfish special inter- ests. The forces of the depression have not been conquered merely by a rise in commodity prices or in the market quotations of stocks and bonds. We have still millions of men and women out of work; we are spending millions of dollars every day to keep these un- employed masses and their dependents from starvation. In this great emergency—when the whole power of the federal govern- ment is being exerted to give business men an opportunity to organize for a united drive to re-employ the workers, and to pay wages sufficient to provide a market for industrial and agricultural products; when protection against the unfair competition of overworked, un- derpaid labor is assured; when the le- gality of co-operative action is assured —there can be no honorable excuse for the slacker who wastes these precious moments with doubting and debate— who palsies the national purpose with legalistic arguments and appeals to prejudice. As the legal adviser of the National Recovery Administration let me indi- cate in a brief space the futility of a debate over questions of constitutional law in this critical situation. First, there is no change of any pro- vision of the Constitution attempted in this law. Therefore, all the time- honored constitutional rights of the in- dividual remain unmodified by this law. Second, there exists no constitutional right to do anything which is forbid- den by this law. There is no consti- tutional right to compete unfairly; and there is no business competition which MICHIGAN is more unfair or more harmful to all the people than the competition of low wages and long hours, which the National Recovery act seeks particu- larly to eliminate. The welfare of all the people and the prosperity of all business is under- mined by such competition, out o* which only a small minority can make a temporary profit. If the Constitu- tion protected the right of a few to profit in such a manner at the expense of all the people, it would be a charter of anarchy and not a bulwark of law and order. In truth, the Supreme Court has repeatedly held that the Constitution does not authorize any such minority veto upon a code of business morality approved by the overwhelming majority of the people. Third, if any man fears that, in the establishment of a law of fair compe- tition, he may be deprived of some constitutionally protected freedom of action, his present course should be clear. Let him first join with his fel- lows in writing the rules of the game before protesting that he is sure the rules will be unfair. Let him then try to play the game according to the rules, which may be a novel but per- haps an educational experience for many who have been accustomed to dignify lawless self-assertion and dis- regard for the rights of others with such noble words as “individualism” and “liberty.” Finally, constitutional rights are not invaded by proclamations, or state- ments of public policy, or even by grants of extraordinary power to meet extraordinary needs. They are in- vaded only by the exercise of force to take from a man a liberty or a prop- erty right, of which he may not be lawfully deprived. Let me say now and emphatically that the National Re- covery Administration expects to oper- ate so far inside the boundaries of con- stitutional power that judicial deter- mination, even of borderline cases, will not be necessary. But, if the learned members of my profession (in which two opinions can always be obtained) feel at any time that the Administra- tion has erred, the courts, zealous to protect liberty and property, are al- ways open—and they are the final ar- biters of what may or may not be lawfully done. Why bring that up now? Returning to the question propound- ed at the outset—let me summarize what the National Recovery Admin- istration is trying to do today. Every substantial industry in the country is being urged to prepare and to submit promptly a basic code of fair competition. This code should provide for such a shortening of the hours of labor as will bring about the immedi- ate re-employment of the number of men normally attached to the industry. This code should establish minimum wages for the hours of work as lim- ited, so that a decent living may be assured to the humblest worker. This code should contain also the manda- tory provisions of Section 7a of the Act, protecting the rights of self- organization and collective bargaining for all employes. This basic code may contain other provisions, regarded by the sponsors as essential to eliminate unfair prac- TRADESMAN tices and to increase the stability and security of sound enterprises operating in conformity with the code. But it is highly desirable to avoid submitting immedi tely those comprehensive codes which will deal eventually in greater detail with trade practices and competitive methods and _ relations. Speed and mass action are essential to meet the far-reaching needs of the im- mediate future. We cannot wait to hold adequate hearings upon complicated codes con- cerned with the intimate problems of particular industries. The ability of each industry to increase employment, to add to its payrolls, depends in large measure upon ccncerted action. There must be a united attack of all indus- tries upon low wages and long hours, a simultaneous rise of purchasing power all along the line. The new buying power created by the increased payrolls of each industry will help to absorb the products of all the others. Faced by this demand for speed, we must follow the President’s policy of doing the first thing first. The recent public hearings on the code submitted by the Cotton Textile Industry have helped to make plain the method and objectives of the Admin- istration. A basic code, simple in form and comparatively ‘brief, was pre- sented; and in it was laid the ground- work for a future more comprehensive code. The schedule of maximum hours of work for men and for machines, and the schedule of minimum wages, did not provide precedents for any other industry. But the method of arriving at these schedules was significant. Here is an industry which has been historically operating long hours on a low wage level. Naturally low prices for its products have followed upon the competition in low operating costs. Any revolutionary increase in costs would require a revolutionary increase in prices, with drastic and uncertain consequences to an industry markedly competitive within itself and with other industries. All these factors had to be weighed by the industrial representa- tives assisted by the impartial services of our government agency. In the end, a brief basic code drafted by the Textile operators offered four changes im industrial practice which are of startling consequences: (1) Abolition of child labor, (2) Substantial reduction of the ‘hours of labor in this industry to two shifts of 40 hours per week, (3) Increase of minimum, wages to the pur- chasing power level of wages for the longer hours of 1929, (4) Limitation. of machine hours to 80 hours per week, checking overproduction, el‘minating the “graveyard” shift at night and giv- ing to rural enterprises some protec- tion against excessive operations in the urban mills. The Administrator, who may sug- gest further revisions, has not yet rec- ommended this Code to the President, whose approval must be finally ob- tained, But it should tbe very clear that the code to be ultimately adopted will not be in any sense the product of a dictatorship. It will represent the un- coerced desire of this industry to gov- ern itself wisely and in the public in- terest. Enough has heen accomplished already, in thus dealing with one in- dustrial problem of exceptional diffi- August 2, 1933 culty, to demonstrate both that this job can be done and that it should be done, The Cotton Textile Code, ap- proved as written, marks a great for- ward step in this indiustry. Guided by its experience with this first code, the National Recovery Ad- ministration can assure other industries of early and practically simultaneous action. Several separate public hear- ings can be conducted at once—now that our procedure thas been’ estab- lished and found serviceable. Conrsoli- dated ‘hearings miay well be held upon codes affecting related industries. But all that can ‘be done depends right now upon the whole-hearted co- operative efforts of the industries them- selves. The Administration cannot and should not undertake to prepare codes. Our field of service is definitely lim- ited until a code is brought in. We should not be expected to arbitrate differenices or to seek 'to bring about the adoption of a code in such a man- ner as to commit the Administrator to approval of its provisions before the opportunity has ibeen given for public criticism and expression of the views of the various affected interests. Above all things, the letter and: spirit of the law lays down the function of the government; and it is not that of a dictator or controller of industrial policies; not even that of an arbitra- tor between parties in conflict. It is the purpose of the Administration; first, to aid the representatives of a single industry to achieve the imme- diate objective of all industry—to put people back ‘to work at decent wages and reasonable hours; second, to co- ordinate the programs of the various industries for the accomplishment of this common objective; third, to pro- tect the general welfare in all phases of this industrial self-government; and fourth, to maintain such a supervision over the future use of those co-opera- tive powers which may now be exer- cised for the benefit of industry, as will make sure that those powers will not be abused but will be utilized in a manner consistent with the public interest, We must all recognize and sympa- thize with the profound difficulty of adjusting the habits and prejudices of a lifetime to 'the requirements of a na- tional emergency. The times demand not only courage and sacrifice but also intelligent action. The National Industry Recovery act was written in the confident belief that the great majority of business men are ready to take intelligent action, to ac- cept their responsibilities courageously, and ‘to co-operate with their fellows and with their government in accom- plishing the purpose of this recovery law, One of the primary purposes of the law is to avoid any necessity for gov- ernment control of business: to en- courage private initiative to rely on self-discipline; to put faith in volun- tary, collective agreements as the means of fixing and stabilizing human relations in and between wnits of in- dustry. It will be only the failure of our industrial leadership to accept its great opportunity for self-service com- bined with public service, which may bring into play and make necessary the exercise of those reserved: powers ae August 2, 1933 of government which are described as dictatorial, but which are in fact only powers of self-preservation. If my brethren of the bar wll read again certain opinions of the Supreme Court, they will find there written down that the supreme law of govern- ment, as of the individual, is the law of self-preservation. A government sworn to protect and to defend the Constitution cannot permit that Con- stitut'on to be used as a shield for the enemies of constitutional government. The constitutional right of individual liberty cannot be made a shield of an- archy. The constitutional right of pri- vate property cannot be made a shield of tyranny and oppression, There is no choice presented to American business between intelligently planned and controlled industrial oper- ations and a return to the gold plated anarchy that masqueraded as “rugged individualism.’ There is only the choice presented between private and public election of the directors of industry. If the privately elected boards of direc- tors and the privately chosen manag- ers of industry undertake their task and fulfill their responsbility, they will end all talk of dictatorships and gov- ernmental control of business. But if they hold ‘back and waste these preci- ous hours, if they take counsel with prejudice and doubt, if they fumble their great opportunity, they may sud- denly find that it has gone forever. It is not my faith that the managers of industry should, be chosen by popu- lar ballot. No man to my knowledge who ‘had an active part in drafting the Nat‘onal Recovery act, or will play an active part in its adm/‘nistration, is seeking the political socialization of industry. But unlesis industry is) suf- ficiently socialized by its private own- ers and managers so thlat great essen- tial industries are operated under pub- lic obligations appropriate to the pub- lic mterest in then.—the advance of political control over private industry is' inevitable, The great adventure of the Recov- ery act lies in this effort to find a dem- ocratic and a truly American solution of the problem that has produced dic- tatorships in at least three great na- tions since the World War. In this great adventure the Admin- istration has inwited, and will seek to merit the confidence-and co-operation of leaders of industry and of every phase of American fife. We have no panaceas that must be accepted, no patent medicines that must be swal- lowed, no rigid theories that must be adopted. We have only the earnest de- sire to carry forward the program of the President in the light of his vision and under his. guidance, to the end that the institutions of democratic con- trol may (be preserved in government and in bus*ness—each in its separate sphere—and each in co-operation with the other. Donald R. Richberg, General Counsel, National Recovery Adiministration. —__e<.___ The chap who asked for exemption from paying an income tax because he had fallen arches reminds us of the fellow who stopped going to church because the electric lights were taken off the wall and suspended from the ceiling. MICHIGAN Items From the Cloverland of Michi- gan Sault Ste. Marie, Aug. 1—The Amer- ican spirit in the co-operation with the Recovery drive is manifested here, All of our factories, merchants, and em- ployers are figuring on the code, as requested ‘by our President. It has en- couraged the Sooites, especially the Cadillac-Soo Lumber and Chemical Co., which was our only big industry which has ‘been idle for the past year, to announce that the entire plant will resume operation in October; in fact, the plant is doing ‘business now amounting to 80 per cent. of normal. Now ‘that lumber prices are higher, so that the posstbility of operating at a profit is near, the refining plant, which burned last year, wll be rebuilt. All over the Nation come similar reports of industrial activity. From indications there will ‘be a ‘big increase in em- ployment and if the programs of the Government and business work out, this fall should show an unusual degree of returning confidence. Inasmuch as the re-opening of the Cadillac-Soo plant affects between 300 and 400 men next October will find the local un- employment problem greatly improved. The Wayside Inn, a new store, res- taurant and tourist camp park, was opened on the new Dollarville curve last Saturday by Lee Bettes, of New- berry. The business ‘has been purchased by Mr. Bettes from Andrew Westin, of Newberry. There are three modern tourist cabins completely equipped anid more will be added later. Water is being supplied from Dollarville’s fa- mous flowing well. A standpipe about ten feet high and made of four inch pipe, furnishes enough pressure to make the water flow to the store, 500 feet away. Paralleling the old story of the chap who spent his last dollar for a billfold comes a story from Wisconsin, where a farmer traded ‘his only cow for a m king machine. The new booklet on the Big Spring, “Kitch-iti-ki-pi Namesake,” published by John I. Bellaire, of Manistique, and john G. Baner of Ironwoodd, is getting much favorable publicity throughout the country. Both men are listed in a recent guide published on leading American authors, Mr. Bellaire is list- ed as “the Indianologist of Manis- tique.” During the past few years the 3ig Spring has received w:de publicity through the efforts of Mr. Bellaire. This reviving prosperity will give a lot of shoestring salesmen a fine chance to tell how they started on a shoe- string. Jimmie Mattern, unsuccessful Globe girdler, who flew from Winnepeg to Toronto Saturday, stopped here to refuel en route. The Bonifas Lumber Co. has an- nounced that starting next week it is opening its camp 19, East of Newber- ry, on M28 and will also operate a new camp near the Hendricks quarry, with the intention of cutting and removing about 20,000 ‘cords of pulpwood be- tween now and next spring from that vicinity. About 100 men will be em- ployed at the two camps and the wood will be trucked to Newberry and other nearby spurs for shipping to the paper mills. The camps North of McMillan are still in operation, The body of Dick Hiouston, who has been missing for more than a week, was discovered at the head of the waterpower canal. Mr, Houston had been in ‘business for thimself only a few mionths, but was not very success- ful in his new venture. He was a good groceryman, ‘but ill ‘health for the past vear was largely to account for his action. He leaves many friends who extend their sympathy to his bereaved family. James McDonald, the well-known grocer of the firm of Goetz & Mc- Donald, and a good Democrat, has been picked for acting Postmaster of DeTour. Jim, as he is known by his many friends, will make a good post- TRADESMAN master, being fully qualified and popu- lar as well as a good home booster. Clarence Hill, of Albany Island, has announced that the hotel at Albany Island is being re-opend for the season, and it will be possible to serve the pub- lic with the famous fish and chicken dinners again. Albany Island is one of the most comfortable resorts in Michigan, being situated on the edge of the water on the Straits of Mackinac, where a cool spot can be found at any time of the season. Good fishing, boat- ing and solid comfort is the motto ap- plied to that resort, which has enjoyed a large patronage for the past twenty years under Mrs. Hill, mother of the present owner. Clarence says it is his initention to keep up the past reputa- tion and service. We are proud of our popular sheriff, Willard Welch, who returned last week after attending the Michigan sheriffs’ convention at Holland, where he was awarded a beautiful silver plate for being the champion marksman of Michigan’s sheriffs. And besides being the best marksman, he is one of the best sheriffs that Chippewa county ever ‘shad, giving everybody a square deal and not playing politics or favor- itism. The rule of the majority is the rule of the land. Not a bad thought when there are so many cross-currents of opinion as to proper procedure on any subject. The Les Cheneaux Chamber of Commerce held their annual meeting at the Ishngton Hotel last week with an attendance of ninety. A number of Hiawathaland Publicity Bureau offi- cals from the Sault also attended the meeting. Hon, Prentiss Brown, con- gressman for the eleventh congres- sional district, Stanley D. Newton, and Clyde Saunders were the principal speakers. Mr. Brown’s adddress was an elequent tribute to Les Cheneaux’s beauty and historical significance and an exposition of the efforts of the pres- ent National administration to bring prosperity to the American Nation. Mr. Newton also lauded the Les Che- neaux as one of the marvelously beau- tiful spots on the Great Lakes and urged the members of the Chamber to get ready for better times and take advantage of the spirit of co-operation which is evident throughout the resort country. Mr. Saunders expressed warm greetings from the Sault Chamber of Commerce, congratulating the Les Cheneaux on its accomplishments through its Chamber of Commerce and pledged the support of the Sault in its many laudable efforts for advancing the welfare of the North country, Al- vin Hossack, of Cedarville, was elected president, John W. Beach, vice-pres- ident, and Ross Patrick, Secretary and treasurer. The officers are all live wires and are sure of support to put the Les Cheneaux Islands on the map. To-day beauty is only skin deep and often only powdered on. A glowing tribute was paid to Mr. Stowe ‘by the Hon. Chase S. Osborn in the Sault Evening news July 27 on the Tradesman which was published for the first time fifty years ago, as an event in Michigan has just occurred that is entitled to state and National consideration and recogniztion. A his- tory of fifty years of service was re- viewed in detail as only Mr. Osborn 3 can describe it, which should make Mr. Stowe justly proud of a record made by him in the fifty years of service, not only to the merchants, but to the country at large, and we all hope that Mr. Stowe may be spared for vears to come to enjoy the reward of his ef- forts. William G. Tapert / —_~><-.___ Glimpses Here and There by Stebbins Don Kigar, of Gladwin, has one of the busy food stores of that town. He worked for some time in one of the big chain, stores, where he gathered some good ideas on merchandising, which, together with his own’ initia- tive, is drawing many into his store. Don is assisted by two of his brothers, also at times by his father, who was a traveling salesman for many years. The A. & P. chain store system seems to see a great ‘business oppor- tunity in selling beer. Under the reg- ulations controlling the sale of beer, the city council of Grayling adopted a resolution that no beer should be sold in: food stores. This chain con- tested this action and have brought suit in the circuit court, where the matter is now awai‘ting the dec’sion of the judge. The state liquor control commission has informed the council they are within their rights. This is said to be the ‘first case of th's kind in the state, although ‘other cases are now before the cours. The big chains have violated law and honest merchandising methods so long they become very much_ offended when they are asked to respect the law. They seem to think the vast wealth behind them makes them im- mune against acts of Congress and the legislatures. N. Schlotz is the leading food mer- chant at Grayling. He has been in busi- ness fourteen years. For many years he was manager of the Salling-Hanson Lumber Co.’s store. He planned a unique form of letterhead for the local business men’s organization, which is used by nearly all the business houses of Grayling. His store is in keeping with the best practices of food mer- chandising. —_+-.__ Lucky Penny as Sales Getter In connection with its anniversary sale a Pennsylvania store, founded in 1913, recently drew additional business by featuring the 1913 penny as a lucky coin. For two months before the sale this store advertised advising people to “watch for 1913 pennies—they wili be valuable at this store.” A veriety of premiums was assembled, any one of which could be bought on the open- ing day of the sale with a 1913 penny. The idea can be used by other stores with nickels or dimes, or even dollars. —_—_>-+___ Raising a garden makes easy belief in God, M. E. Davenport President. BUSINESS EDUCATION At the DAVENPORT-McLACHLAN INSTI- TUTE is of higher grade because this school is Chartered by the State as a Class A College with power to grant degrees. College training for business is just as important as for any other profession. It is always a pleasure to give information regarding our courses. Fall terms start September 5 and October 1. DAVENPORT-McLACHLIN 215 Sheldon Avenue, INSTITUTE Grand Rapids, Michigan 4 MOVEMENTS OF MERCHANTS Kalamazoo—The J. B. Baking Co., 2109 Portage street, has changed its name to Peter Pan Bakers, Inc. Gladwin—The Cedar River Silver Black Fox Co., has decreased its cap- ital stock from $13,200 to $4,998.84." Detroit—The Buhl Stamping Co., 2730 Scotten avenue, has decreased its capital stock from $750,000 to $150,000. Escanaba—The Escanaba Power & Traction Co. has changed its name to the Upper Michigan Power & Light Co. Lansing—The Acceptance Storage Co., has been organized with a capital stock of $1,000, all subscribed and paid in. Detroit—The David Stott Flour Mills, Inc., 1041 Grand River, has de- creased its capital stock from $750,000 to $7,500. Detroit—The Grace Harbor Lum- ber Co.. 169 Vinewood avenue, has de- creased its capital stock from $500,000 to $300,000. Detroit—The Gairing Tool Co.. 1629 West Lafayette street, has decreased its capital stock from 25,000 shares no par value to $100,000. Pontiac—The Pontiac Brewing Co., Dixie Highway, has been organized with a capital stock of $350.000, $50,000 being subscribed and paid in. Hamtramck—The Auto City Brew- ing Co., of Hamtramck, 8214 McDou- gal avenue, has increased its capital stock from $100,000 to $400,000. Detroit—The Oakman Brewing Co., 2537 Book Tower, has been incorpor- ated with a capital stock of $1,250,009, $90,000 being subscribed and paid in. Holland—The Holland Motor Ex- press, Inc., has been organized with a capital stock of $20,000, $12,000 of which has been subscribed and paid in. Detroit—The Richards Sales Co., 1900 East Milwaukee avenue, has been organized to deal in furniture, with a capital stock of $1,000, all subscribed and paid in. Detroit—The business of Alfred R. Boerner, shoe merchant at 5626 West Fort street, who died lately, is now being carried on for his family by John R. Klatt, store manager. Lansing—William L. Russell has engaged in the ice cream, cigar and cigarette business at 414 West Mich- igan avenue, under the style ‘of the “Mickey Mouse” Cone Shop. Flint—Hardy & Sons Bread Co., 1402 Chippewa street. has merged its business into a stock company under the same style with a capital stock of $40,000, all subscribed and paid in. Highland Park—State Cleaners & Dyers, Inc., 12605 Hamilton avenue, has been incorporated with a capital stock of $12,000, $6,400 of which has been subscribed and $4,900 paid in. Grand Rapids—The Mid-West Re- fineries, Inc., 643 Thomas street, S. E., has been organized with a capital stock of $150,000, $10,000 being subscribed and $1.000 subscribed and paid in. Hamtramck — Lasky-Fried, Inc., 9410 Jos. Campau street, has been in- corporated to deal in wearing apparel for women and children with a Capital stock of $4,000. all subscribed and paid in. MICHIGAN Saginaw—The Acme Meat Products Co., 320 South Franklin street, has ‘been organized to deal in foods, meats and meat products with a capital stock of $25,000, $5,800 being subscribed and paid in. Detroit—The Mohawk Tool & Sup- ply Co., 2039 Book Tower, has been organized to deal in tools, metal an equipment of various kinds, with a capital stock of $5,000, ail subscribed and paid in. Flint—Finest Products, Inc., 301 Paterson Bldg., has been incorporated to conduct a general warehouse dis- tributing business with a capital stock of $2,000, $1,000 of which has been subscribed and paid in. Detroit—L. H. Zittel, Inc., 910 Ma- jestic Bldg., has been organized to deal in soaps, sweeping compounds, brooms, brushes, etc., with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Lansing—Frederic H. Stirling and Harry Penfil have purchased the Hunt drug stock located at 517 West Ionia Street and will continue the business at the same location under the style of the Penfil-Stirling Drug Store. Detroit—Harry Barr, operator of a shoe store at 5022 West Warren ave- nue, has sold his stock to Marcia Kroll, who has been associated with the store management for several years. Barr remains in an advisory capacity. Buchanan—Business ceased here Tuesday during the funeral of William F. Runner, 83 years old, pioneer drug- gist. As a boy he walked twelve miles from the stage line to Shelby as its first mail carrier. He taught school in Saginaw—The Atlas Fuel & Supply Co., 320 Hoyt street, has been incor- porated to deal in fuels of all kinds, lumber and builders’ supplies, with a capital stock of 5,000 shares at Si oa share, $5,000 being subscribed and $3,000 paid in. Bellevue—The defunct United Stone Co. plant, now the property of the People’s State bank, has been rented to Ernest Pasztor, of this place and Julius Kennedy and Martin Hoft- man of Detroit, who will rebuild the business which failed about two yeazs ago. Benton Harbor—The Producers Service Corporation, 10th and Lake streets, dealer in fruits and vegetables at wholesale and retail, has been in- corporated with a capital stock of $2,000 preferred and 100 shares at $1 a share, $2,100 being subscribed and paid in. Mears and came here in 1886 as a drug- gist, spending the remainder of his life here except for twelve years in Chi- cago and Montana. Five years ago Mr. and Mrs. Runner and Mr. and Mrs. Louis C. Ropp, of Vicksburg, celebrated the fiftieth anniversary of their double wedding ceremony which occurred in Kalamazoo in 1878. Iron Mountain—John Caduto. 23, of Iron Mountain, formerly of Ishpem- ing, faces a serious charge in the Dick- inson county circuit court. here, along with three other young men for at- tacking and robbing Caeser Manicor, who owns a small store in Iron Moun- tain. All are held to $3,000 bail and TRADESMAN all waived examination when in jus- tice court. They have admitted their guilt to officers. It is said that Caduto and Joe Baravetto hatched up the plot to rob Manico, believing that the store- owner had between $5,000 and $6,000 in his store. They failed to get any money, but beat Manico up badly. The fact that one of the youths carried a pistol will probably result in a long sentence. The assault happened on March 29, but no arrests were made until last Friday. The finding of the gun gave the first clues. Caduto was arrested Saturday in Marquette as he was about to enter the Marquette pri- son with his father to visit his brother. Nebo, an inmate. Manufacturing Matters Detroit—The Detroit Hardware Manufacturing Co., 1320 Mt. Elliott avenue, has decreased its capital stock from $50,000 to $22,100. Pontiac — The Parsons & Mfg., Co., Inc., has been organized to do a general manufacturing business with a capital stock of $50,000, all sub- scribed and paid in. Hamtramck—The Nut-O-Pep Candy Co., Inc., 11824 Jos. Campau avenue, has been organized to manufacture and deal in candy with a capital stock of $2,500, all subscribed and paid in. Midland — The Midland Brewing Co., has been organized to manufac- ture and deal in beer and other bev- erages with a capital stock of $150,000. $61,000 being subscribed and paid in. Ann Arbor—The A. A. Brewing Co., 416 Fourth street, has been organized to manufacture and deal in beer and other legal beverages with a capital stock of $100,000, $25,000 of which has been subscribed and paid in. Lamb Kalamazoo—The American Signs Corporation, 314 Parkwood street, manufacturer of illuminated signs, has merged the business into a stock com- pany under the same style with a cap- ital stock of $1,000, all subscribed and paid in. Detroit—The C. H. Gaylord Chem- ical Co., 3000 Union Guardian Bldg., has been organized to manufacture and deal in chemicals of all kinds with a capital stock of 600 shares at $10 a share, $6,000 being subscribed and paid in. Detroit—The P. X. Products Co., 2751 East Jefferson avenue, has been organized to manufacture and deal in pharmaceutical products, with a cap- ital stock of 1,000 shares at $10 a share, $10,000 being subscribed and paid in. Ann Arbor—The University Brew- ing Co., with business offices at 515 Barlum Tower, Detroit, has been or- ganized to manufacture and deal in beer and other beverages, with a cap- ital stock of $200,000, $1,000 being sub- scribed and paid in. Kalamazoo—The_ Fuller & Sons Mfg., Co., North Pitcher Street, auto transmissions, and auto parts, has merged the business into a stock com- pany under the style of the Fuller Manufacturing Co., with a capital stock of $250,000 preferred and 250 shares at $600, all subscribed and $1,000 paid in. August 2, 1933 Selection of Wash Goods for Summer Garments When the housewife selects a design for a Summer wash dress, she may overlook some of the most important points if she is not careful, the United States Bureau of Home says. How will it launder? Will a dress made by this pattern be easy to iron? How will that trimming look after it is washed and ironed? How will those irregular parts wear when subjected to frequent washing? The kind of fabric makes a difference here, of course, and the workmanship, as well as the actual design. Wash garments have to be sturdily built everywhere. Washing and iron- ing are hard on seams. A good pattern for a wash dress. has therefore. simple lines, and few seams or joinings. Those that are necessary to the construction and particularly those that are part of the design or effect of the dress, should be in such places that they will not readily weaken or pull out when the dress is worn and washed. It goes without saying that all the seams in a wash dress should be finished to stand washing, Economics —_2-+___ The Power of the Advertising Dollar Several years ago in one of the larg- er cities of Southern Michigan nine- teen arrests were made for selling short weight packages, If I remem- ber correctly ail those arrested: were chain store manager but one. This surely was real news, but not one fine about it appeared in any of the daily papers of that section. The names of those arrested and locations were pub- lished in an independent community paper of that city. Of ‘course, the chain stores spend huge sums for advertising, but such news was not the kind of advertising they paid for. Their icopy must come from the hands of experts. Some time ago we read in the Michi. gan Tradesman an article describing some practices of the chain stores as related by a young man who had been in the employ of a large grocery chain. Here was real enlightenment for chain store customers, but this young man would ‘have been laughed to scorn: had he attempted to insert ‘his story in a daily paper. Why? The power of ‘the advertising dollar extends beyond the mere space it pays for. The censorship of news during the world war was ni more effective than the censorship controlled by the advertising dollar of the big syndicates to-day. The press is muzzled by the twine from the opened money bags. Any news reflecting in the least upon the methods or merits of the chain Store is omitted from publication, Silence is gilden. The chains can do no wrong. Sam Sugarsax. ——_ts-_ Tires Re-treaded A bus company in Northern New Jersey has a small portable machine which cuts new grooves in non-skid tires when the original tread has be- come worn. The tire does not have to be removed from the bus for the opera- tion. = ene one eetie ee = August 2, 1933 Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 5.20c and ‘beet granu- lated at 5c. Tea—For some time the first hands tea business has ‘been quite active and on a very ‘firm basis with several ad- vances having been marked. Business during the past week thas not been so good, but prices are still steady to firm and some grades of Indias and Javas have been slightly higher in primary markets. Consumptive demand for tea fairly good. ‘Coffee—The future market for Rio and Santos, green and in a large way, during the week lost most of the strength that it had shown during the week before, due to the slump that occurred in the financial situation, At the present writing, although the finan- cial situation has improved, future Rio and Santos continues sluggish. Spot Rio and Santos ‘has not completely fol- lowed the decline in futures, although it has declined a little since the last re- port. Demand from first hands is quiet. Milds just about where they were a week ago, The jobbing market for roasted coffee shows no wmateral change from last week, but no doubt it will if the weakness of the past week is maintained or gets worse. The ex- perience of the coffee market during the past week appears to indicate that nothing can more than temporarily block the inevitable result of an over- supply. In spite of everything that has been done, there is still far too much Brazil coffee for the demand. Canned Fruits—The canned fruit market is working through a period of uncertainty, which can be well un- derstood. Tihe buyers are faced on all sides by higher prices on new pack goods without any certainty that these higher prices can be passed on to the consuming public and that the con- suming public will be able to bear them because of larger employment and. bet- ter wages. In other times, depressions ended by a general cleanout and recov- ery started from the bottom, the un- employed being drawn into industry gradually, and prices andi wages rising in a natural way. This freed the distrib- utor of the gamble which he faces to- day, when the is asked to assume the burden of higher prices in advance of industrial recovery. It is particularly so in New York, where unemployment has not diminished as it thas in other markets, such as Detroit, textile New England and the South. Canned Vegetables—It is estimated. tha the pea pack will be the smallest this country has put up for the last dozen. years. Competent authorities in- sist it will not exceed ten million cases. The packs for the ipast five years have been as follows: Fe ieee 10,366,000 OT 13,285,000 cL | a OEE AE 22,035,000 10208 18,530,000 PR 17,923,000 The corn pack is also estimated at ten million cases, The packs for five previous years have been as follows: A968 9,357,000 Teh 19,414,000 Se 15,692,000 ee 17,486,000 i ee 14,497,000 MICHIGAN TRADESMAN There were 3,000,000 cases of 1932 peas on hand July 1. It is estimated that this stock will be reduced to a million cases by Sept. 1. In Central Illinois the pack will be a complete failure, due to the dry weather and’ the chinch ‘bug, which attacks the leaves on the stalk and thus destroys the vtality of the stalk. No corn borer is reported to thave been found in any Michigan corn thus far this season. Widespread damage to growing crops has forced packers in many sections to withdraw. Maine and New York State have been hard ‘hit by long dryness. Wisconsin and other Middle Western States have gone through arid period's which played havoc with their crops. There will undoubtedly be a lot of prorating on ‘business booked earlier in the season. Dried Fruits—Dried fruits again move in heavy volume on the local market, large factors reporting in some instances that business is better than at any ‘time since the days of the recent war. Prices have been gener- ally advanced, ‘but this seems to have little effect on the ‘host of smaller buy- ers who are now in the market. One factor ascribed this heavy movement to the increasing propaganda for fruits generally, with the accent on the dried varieties, plus the fact that dried fruits have not shown as much of a climb in price as have tthe fresh varieties. This may or may mot be ttrue. But a factor that will have some consideration in the future is the regulation of ship- ments of fresh fruits into the local markets and the better grading that will have to be part of the new deal marketing. This will advance the fresh fruits and will give the dried fruits a better chance than even now in the off summer season. On the Coast condi- tions are described as especially satis- factory, several powerful factors there expressing favorable opinions. The prune pool, too, is out of the market for the moment and will make no new offerings for sometime at least. This will tend to push old stocks even. faster than they have been going. Beanis and Peas—The entire market for dried beans is dull without material change in price. California limas are perhaps a little firmer for the week, and so are blackeye jpeas. Business in the entire line of dried beans and peas is poor, Cheese—Cheese ‘has ruled steady during the last week, but the demand has been only moderate. Nuts—The shelled nut market con- tinues to drag. The hot spell is ex- pected to have a further retarding ef- fect on it. While stocks are quite moderate, buyers are limiting their pur- chases to immediate needs only, 'New crop prices on pecans have been named. ‘Olive Oil—The European markets remain inactive with fluctuating ex- change tending to check trading. In some directions it is said that spot busi- ness this week has ‘been in. fair volume ‘but orders for future delivery are at a standstill, ‘consumers covering imme- diate needs only. Prices are reported as unchanged in some directions but in other quarters they are quoted about 5 points ‘below the level prevailing at the beginning of the week. Pickles—No change marks pickle prices, but the situation is decidedly firm, Salt stocks are very low and dills are only available in scattering quan- tity. The demand for all lines of pickles both in ‘bulk and in glass jars has been active. A smaller crop of pickles than last year is anticipated, some putting the reduction at as much as 50 per cent. This plus next to no caryover should keep the market on a very firm basis. Rice—The market held very firm Advices from the South indicated that very heavy rains would hold back the new crop about five diays more, hurt- ing the prospect of early rice. Offer- ings light on account of small gtocks in sellers hands. Salt Fish—The demand for mackerel and other salt fish continues quiet. The pack of domestc shore mackerel has been slow to get under way. Prices are about unchanged for the week. New pack Alaska salmon iis now of- fered in markets and some low price Portuguese sardines have come into the market. Demand for salmon thas been good with some interest being taken in thé new pack at comparatively high prices. Other tinned fish un- changed, except that imported sardines, outside of the shading of some Portu- guese stock, are higher. Syrup and Molasses—Demand: for sugar syrup continues fair and steady on account of restricted production. Prices are steady to firm. The market for compound syrup, made mostly of corn, advanced 15 cents 100 pounds to take care of previous advances in corn, but declined the same amount when corn broke. The situation iis therefore about unchanged from last week. De- mand quiet. The better grades of mo- lasses show considerable firmness, but without advance since tthe last report. Demand fair. —_+->____ Review of the Produce Market Apples — No. 1 Transparents com- mand $1.25 per ibu.; No. 2, 75c per bu. Duchess, ditto. Bananas—5¥4 @ 6c per tb. Beets—New, 40c a dozen bunches or $1 per bu. : Black Berries—$1.75 @ $2 per crate of 16 quarts. Butter—The market is 1%c lower than a week ago. Jobbers hold plain wrapped prints at 21%c and tub butter at 20'%4c. Cabbage — Home grown, $1.25 per ‘bushel, Cantaloupes—Going prices for Ari- zona and California are as follows: AS $2.75 A 2.50 Bits 1.60 Indiana, 25c less. Carrots—Home grown, 40c per doz. bunches or $1 per bu. Cauliflower—$2.25 per crate contain- ing 6 @ 9 from Arizona, Celery—Home grown, 30 @ 40c per dozen ‘bunches. Cherries—Sour, $1.50 per crate of 16 qts.; dark sweet, $2.25, Cocoanuts—90c per doz. or $5.50 per bag. Cucumbers—No. 1 hot house, 60c per doz.; No. 2, 40c per doz; Southern or home grown, $1.50 per bu. Gurrants—$1.50 per crate of 16 qts. ‘Dewberries—$2 per crate of 16 qts. 5 Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping statiosn: (.H. Pea trom farmer... $3.20 Light Red Kidney from farmer_- 4.00 Dark Red Kidney from farmer__ 3.25 Eggs—Jobbers pay 7c per lb. for mixed eggs and 8c per Ib. for heavy white eggs. They hold candled hen’s eggs at l4c per doz., pullets at 12c and X seconds at 12c. Gooseberries—$1.50 per 16-qt. crate. Grape Fruit — Present prices are as follows Biorda Mor Juice. $3.50 Florida Sealed Sweet...__________ 3.75 Dexas. @hotee 4.00 Pexas, Pavey 4.50 Green Beans—$1.25 per ‘bu. for home grown. Green Corn—20c per doz. for Yellow Bantam. Green Peas—$1.25 per bu. for home grown, Green Onions — Home grown, 25c per dozen. Honey — Comb, 5 @ 6c per bb.; strained, 5 lb. tins, $4.50 per doz.; 60 Ib. cans, 8c per lb, Lettuce — In good demand on the’ following basis: Imperial Valley, 6s, per crate___$4.00 Imperial Valley, 4s and 5s, crate. 4.25 Fhot ‘house, per bushel... 43 Lemons—The price is as follows: S60 Sunkist) = 2 $6.50 10 Soak 6.50 a0 ed al 5.50 J00 Red Bale 5.50 Mushrooms—28c per one !b. carton. Onions—California, white or yellow, $1.50 per 50-lb. bag; home grown, $1.25 per bushel. Oranges—Fancy Sunkist California Valencias are now sold as follows: oe $4.25 aL 4.25 Se 4.25 6. LL 4.00 Me 3.75 Mm 3.75 Wo 3.75 Red Ball, 50c per box tess. Parsley—40c per dozen. Peaches — Elbertas $2 @ $2.25. Potatoes—Home grown new sold on the Grand Rapids market to-day at $2 per bu. White Cobblers from the Carolinas and Oklahoma, $3.25 per 100 lb. sack or $6 per bbl. Radishes—1l2c per doz. bunches hot house. Spinach—90c per ‘bushel for home grown, Tomatoes—Out door grown, 7 lb, basket, 65 cents. Veal Calves — Wilson & Company pay as follows: Haney 7@Q@7 ec Good 5@6c Poultry—Wilson & Company pay as follows: from Georgia, Heavy fowls 203 10c Bight fowls) 8%e Ducks 200 Se (urkeys 0 llc Geése Ze Water Melons—35 @ 45c for Flor- ida. Wax Beans—$1.25 per bu. for home grown, Whortleberries — $2.75 per 16 qt. crate. sleet sie CO ———— 6 MUTUAL FIRE INSURANCE Ignition and Summer Fires Spontaneous Pointing out that summer is the sea- son for awning ‘fires due to office men flipping cigarette butts through open windows; for lightning fires in. build- ings not rodded or rodded improperly, and for fires due to spontaneous igni- tion of oily rags and waste, and of hay in ‘barns, a ‘bulletin just issued by the fire prevention division of the Indus- trial Commission of Wisconsin empha- sizes the fact ‘that all such fires can. be prevented through the exercise of care. The ‘bulletin further points out that this is the season of repairs and reno- vations in schools, churches and resi- dences, as also in shops and factories during the present revival of business, and asserts that if oily waste, paint rags, or oily mops are left in contact with woodwork or other combustible miaterial, the building may become a prey of a “mysterious” flame, resulting from spontaneous ignition. Explaining that spontaneous com, bustion is the ignition of a substance iby internal development of heat, with- out external contact with spark or flame, the bulletin stresses the point that substances impregnated with lin- seed or other vegetable oils, or animal oils and fats, absorb oxygen quite rap- idly and gradually suffic:ent internal heat is produced to reach the ignition point. Such fires often occur in cellars, attics, closets, haylofts, warehouses, shops, and other out-of-the-way places not under conistant observation, and spread rapidly, fed by highly combus- tible materials usually present. To avert the danger of spontaneous ignition fires, the Wisconsin officials say that oily waste and paint rags when not in use during the day should ibe kept in standard, self-closing metal waste cans, and should be burned or otherwise destroyed at the close of the day’s work. It is further poimted out that the stairway closet, particularly, is not the place for the floor mop; that sawdust or shavings must not be used to absorb oil on floors; that oily metal filings, borings and cuttings, leather dust and scraps, and waste, cloths or excelsior used for rubbing or varnish- ing furniture should never be left in contact with combustible materials, but should be cleaned up and removed or destroyed. Workmen's o‘ly clothing should be hung on a masonry wall or in a well-ventilated metal locker. Ink rags and cloths used to wipe rollers in print shops and lithograph establish- ments should be destroyed after use. Special attentiin is directed to the fact that many sweeping compounds and dust preventives contain oil anid that the only safe storage for them is in covered metal containers, and their removal after use. —_—_—_»>+ .___- Of The Old School Fifty years an editor is a record few men can boast. Yet Ernest A. Stowe, who ‘has just completed half a century with the Michigan Tradesman, still wields his’ pen with- accustomed vigor. He is still carrving on in his craft after covering a span which has seen most of those of the old school of journal- MICHIGAN ists that Grand Rapids once knew pass from view. Names that have been forgotten by the present generation still are fresh in his mind. Albert Baxter, Ernest B. Fisher and Alpha Child of the staff of the old Grand Rapids Eagle, and Aaron B. Turner, its founder, are alive in his memory. Theodore M. Car- pentetr, A. B. Tozer, David R. Waters. Lewis G. Stuart, Lloyd Brezee, Hugh McDowell, Thomas K. Hunt, Frank W. Gall ali large in the old days of journalistic names which loomed endeavor in this city, were associates and friends of Mr. Stowe. He can re- call the old Daily Times, the Evening Leader. the Herald and other publications which helped mold Telegram the opinion of this community in days gone by. Mr. Stowe probably remembers the old Press club whose first officers were Henry M. Rose,. Andrew Fyfe and George W. Locke. The length of his service may be realized by the fact most residents of Grand Rapids prob- ably do not know there ever was a Press club in the city. Virtually all the old-timers are gone. The recent passing of At White and William Aldedn Smith removed two more from the ranks of the veterans of the print shops. When Mr. Stowe gathers the remnants of the old time journalists about him for his annual dinner his earliest reminiscences are shared only by a few who won their newspaper spurs in the nineteenth century. Mr. Stowe now stands virtu- ally alone as an active editor. He and his Tradesman, fifty years together, have become almost an institution and a tradition to Grand Rapids. Grand Rapids Press. ——__—_o 2-e- -—- Outstanding Accomplishments of Fifty Years Planwell, July 26—So the Trades- man is fifty years old, Well, most of us had to be informed of the fact because of the very agres- siveness of thi, unusually active, fear- less, serviceable trade paper. It seems to us the Tradesman is fifty years young, and anproving with age. We congratulate you not alone for these years of unselfish serv-ce, but also for the type of invaluable service rendered thousands of merchants; for the thousands of dollars saved them and for the fear w-th which you have inoculated crooks, preying on busines's men and the public in one way and another, that thas proven the most effective deterrent possible to such conscienceless act:vities. We thank vou for the example set; for the demonstration that many crooks can ‘be forced to stop despoiling us; for the proof that law and order can pre- val when supported by an honest, energetic, enterprising man possessing an unselfish and constant devotion to the cause of fair dealing and sound business practice. Long may you tive; may your strong, courageous policies continue. May others follow in your foot- steps; then unbridled greed anl legal- ized thieving ‘be replaced by energized honesty, wise policies and an unselfish devotion to sound practices and ‘high ethical standardis in the business world, the lack of which is largely responsible for the present diemioralized condition of business, as well as grievous suffer- ing, and staggering financial losses, of millionis of people. Keep on, Mr. Stowe, keep on. Lloyd E. Sm‘th. TRADESMAN August 2, 1933 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. The Federal Mutuals are the only mutual fire insurance companies licensed and doing business in every state. This means that every State Insur- ance Department has approv- ed of the soundness of the companies in addition to their plan of operation. Insurance buyers in Michigan can en- trust the protection of their property to the Federal Mu- tuals with the fullest confi- dence. Confidence backed by the approval of not just one Minneapolis, Minnesota state insurance department, but forty-eight. Three com- panies, with combined assets of almost 13 million dollars, back every Federal policy. This large amount has been built up in addition to saving policyholders substantial What could be greater proof of the amounts every year. soundness of the Federal plan? Federal Hardware & Implement Mutuals Retail Hardware Mutual Fire Ins.Co. Hardware Dealers Mutual Fire Ins. C - Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire In s. Co. Owatonna, Minnesota ” Ly ° August 2, 1933 MICHIGAN TRADESMAN MORE ENCOURAGING WORDS Concerning the Tradesman’s Fiftieth Birthday Anniversary Rockford, July 28—I wish to con- gratulate you upon attaining the ideal you set out to attain in your early manhood. Many are tempted and will not resist the temptation of a quick financial achievement to the detriment of their moral success. Having embarked in business the same year you did, I know how you felt when the first morning you open- ed the doors of your business estab- lishment and when you took to the road to lay before the merchants of Michigan your publication, assuring them of the benetits that would accrue to them from the pursuing of its pages. Then to watch the plant grow by your efforts and eventually see the plant bring forth the cherished fruit. namely the publication of a journal that ranks high in the estimation of all who are acquainted with same. I am aware that you must draw a well earned con- tentment and happiness from your achievement for all time. I particularly enjoy Out Around and the poems on the front cover. The former are enter- taining and informative; the latter always inspiring. r+ A. Krause. Lowell, July 27—Congratulations on your fifty years of success as publisher of the Michigan Tradesman. Also for your exposure of all the fakes, quacks and crooks who have tried to swindle the merchants. You have courageously carried on without fear or favor in be- half of others and for what you thought was right. The first issue of the fifty-first year shows all the old time pep, and, as they say, the first fifty years are the hardest in any busi- ness. I am sure the Tradesman. will carry on to even more glorious achieve- ments under your faithful guidance. M. Norton Henry Grand Rapids, July 27-——Congrat- ulations! You have won the position of being one of the best known, most respected, most intemperant workers and most fearless man in Grand Rap- ids and you certainly believe that “He who splits his own wood is twice warmed,” for you yourself have fur- nished the fuel which has made the Tradesman so intensely interesting. I just hope the Good Lord will keep you grinding the mill for many years. Glendon Richards. 26—Congratulations on the fiftieth birthday of the Trades- man. It has led a long useful life. May it always continue with the same hon- esty, force, vigor and vision that has made it such an outspoken friend of the people’s interest as has so marked its past. The vote in the House and Senate on the chain store bill shows that our people are awakening at last. John A. Lake. Petoskey, July Stronach, July 29—I wish to greet you and the Tradesman on the fiftieth anniversary, the same as a birthday. It must give vou a wonderful feeling, for fifty years ago I was just three years old, I feel that I have made many times its cost in my life already. Charles Wissner. Howard City. July 26—I feel that I did not congratulate you as I should when in your office the other day, per- haps owing to our mutual aural handi- cap, upon your remarkable fifty year record in building up and maintaining one of the outstanding journals of the state if not the nation. On my way home, having quieted down and having time for reflflection, I thought it over and wondered why I had been so inarticulate on the mat- ter, decided it was easier to write it than to speak it and planned to do that. However, as day after day brought its usual routine of work, crowding out this among other matters, I had not done so. But when I read last eve- meres ASSES DIENNES ese ning’s editorial in the Grand Rapids Press, it brought back to me so many associations of the past that I am taking the time before breakfast and before the day’s activities start to offer my very sincerest congratulations and not only applaud your survival of the years, but also to reminisce a little. Of course, among the names men- tioned in the article that of Uncle Al- bert Baxter stands out with me. But associated with him in my mind is EI. B. Fisher, whom I knew so well. I went to school with the daughters of Aaron B. Turner. At the time the Times merged in the Democrat I was keeping the books of the Times. I so well remember the kindly Theo. M. Carpenter on the edi- torial staff. A. B. Tozer was also con- nected with the office. Later I won a $5.00 prize in a con- test for the best display advertisement offered by some local house, (Herpol- sheimers or Springs, I think) in the short lived Star published by A. B. Tozer. Lewis G. Stuart was on the Demo- crat at the time of the aforementioned merger of the two dailies. I followed the course of Henry M. Rose after he went to Washington with much interest. I remember “him perhaps best because of a New Year’s greeting from his pen, which came to our door by the carrier. As I have this incorporated in a Press Banquet feature at which I acted as toastmaster and used it in intro- ducing Mr. Stace, speaker of the eve- ning, (then with the Press) I will save writing it out by enclosing this, for I thought it very clever. Wish I had preserved it for reference. Can only remember that much of it. I have so many demands for similar features [ recently prepared it for distribution, as you will see. Well, Mr. Stowe, again let me con- gratulate you and hope I will still be here to congratulate you when you arrive at your seventy-lifth or possibly centennial anniversary. The Howard City Hummer was the only paper I every edited or published and it had but one issue. Carrie Baxter Jennings. Last week’s absence from our desk —and from the state—was responsible for a much regretted omission—paying tribute to what is, in our mind, the most triumphant editorial and publica- tion career during the last half century in Michigan. This is said of the fifty years of existence of the Michigan Tradesman and its publication under the direction of its founder and con- tinuous editor, Ernest A. Stowe. Many kindly and appreciative remarks have preceded ours, but no one can with greater appreciation and affection pay tribute to the great and honest effort of this purposeful man, who for half a century has traveled along the path of journalism, lighted by the torch of high ideals emanating from his own lofty purpose. No one person has accom- plished more for the practice of square dealing and an honest code of busi- ness practice in Michigan than E. A. Stowe. While not in at the initial issue of the Tradesman, yet more than forty-nine years ago now, this writer was humbly associated with its publi- cation and, for four years of its early struggle for existence, divided up with the publisher the meagre income of the enterprise and became forever en- thused with the spirit of that associ- ation. Oceana Herald. Grand Rapids, July 31—A_ very sweet editorial in the G. R. Press dedi- cated to you and to your half-century of constructive service was well earn- ed. The unique fact is that\it appears at a time that you can enjoy it. Ed. Weir, ve end Rapids Furniture Makers suid. Hon. Chase S. Osborn writes our Soo correspondent, Mr. Tapert, as fol- lows concerning himself and_ the Tradesman: “You never forget. Your . capacity for friendship must make you happy, as it does all your friends. Your allusion to me in your correspondence of June 12, as published in the Mich- igan Tradesman June 14, touches my heart. I note your use of the tender adjective beloved. To you I return all your finest sentiments with my grati- tude and appreciation. What a splen- did publication the Tradesman is and you help a lot to make it what it is. I know that Editor Stowe appreciates you. All your friends wish you the choicest rewards of life.” Mancelona, July 29—Please accept my congratulations on reaching your fiftieth anniversary as publisher of the Michigan Tradesman. It is needless for me to try to express to you our appreciation of the good that you have done and are doing for the merchants of Michigan and we are all hoping that vour health will be such that the Tradesman can be printed under your direction for many years to come. Sidney Medalie. —__>+ > How Things Looked to Stebbins at Gaylord Gaylord, July 30—One of the hottest days, also ‘hot again tto-day—Sunday. Saw a forest ‘ire north of Grayling. Some 7000 acres near here burned over last week. Crops needing rain badly. The above nine subscribers are among the best merchan'ts in these towns. Ar- rived ‘here this evening, placed sample copy with merchants, upon whom I will call Monday. The mills there are closed for good. Shipping out the last stock of shoe lasts, same going to Australia. A new shoe last thas ‘been in- vented, made from sawdust and glue cement, which is pressed into the vari- ous forms. Sells for less, so sounds the death of tthe maple wood lasts, The town ‘has grown much ‘since my last call, nearly thirty-five vears ago. With the mills gone, it will ‘be difficult to retain former volume of \business here, as it will have to rely upon the farm- ers. The A, & P. and Woolworth chains are ‘here ito get tthe lion’s share of trade. I see Bay City merchants are active in ‘backing up tthe president’s plan for greater co-operation, They will have a procession through the principal busi- ness section of the city, everyone on foot. Riding is barred. Their slogan is, “Help get the business of the Nation on its feet.” Most mlerchanits and all the clerks will welcome shorter hours, although I talked with one old mer- chant who said he would ‘be lost if his store was not open later. Said he did not know what he could do with his time at home. I do not know of greater slaves to business than the food) merchants, who ‘work early and late, wearing themselves out too early in life. Called upon a merchant to-day who, seeing me with a bundle of the Trades- man, ‘came forward to greet me with outstretched hand. Said he had long read the Tradesman and knew he would recognize the editor when he saw ‘him, and was glad I had called I used my stock of diplomacy to in- form him of his error. Then we both had a good laugh together, I am pleased to see the kindly letters coming to you with greetings for your half century of service to Michigan busi- ness men and women. In my sojourn about the state, meet- ing many subscribers to the Trades- man, I find most all of them read its pages carefully for business ‘helps. I notice, as a rule, these are the more prosperous mem in ‘business. I can- not thelp thinking of a few who give the Tradesman scanty reading. One merchant showed me copies he had not taken from the wrapper, as he said he was too busy tto read, but hoped to look them over later. Such a mer- chant is not getting the profit on his subscription investment that it would give if ‘he read each number carefully. It is my observation that the business men or women, who think they are too busy to read a good trade paper each week are missing a whole lot of knowledge they need. There is an old saying, that “one who uses his head saves much work for his hands and, feet.” This was never more true than with the merchant. A _ good trade paper tells him what others are doing successfully in his own line. It interprets laws and regulations made to govern business, It carries valuable advice from the editor, who in his po- sition is a watchman upon the tower and warns of approaching dangers. Not heeding the messages he sends out from week to week has cost many mer- chants a loss of money. I call atten- tion to just one instance—the loss of thousands of dollars food merchants might have saved if they had read and acted upon the warnings sent out each week, of refunds available on the oleo tax. Many of these losses fell upon Tradesman subscribers, who were too busy to read or at least to read care- fully. Many of them, who are now getting a one year refund of this tax, were entitled to a two year refund, or double what they will receive. This loss represents the profit on a large amiount of merchanddise. It is such a rare thing for Uncle Sam to return tax money and pay interest for the use of in that every merchant should have his hat off to catch the plums as they fall from the tree. No doubt that here- after many will read the Tradesman more carefully and, if so, this loss will turn into a gain later on. In meeting many merchants who tell me they have no time to read, they ‘list the daily paper and magazines of amusement, which take up their reading time. While everyone needs these, there should [be time reserved for reading a good trade paper covering the business in which one is engaged. Well posted merchants are the most successful be- cause they buy their trade paper as an adjunct to their business. They buy it to pay a profit on the investment, the same as they buy merchandise. I do not know of a small cash investment which gives so great returns as a good, trade paper. It gives you the ideas and plans garnered: from the experience of thousands of successful men and women in your own line of business. In this important reconstruction era, which is being led ‘by the president, for greater co-operation in business, every merchant should watch his trade paper for the advice the needs at this time, E. B, Stebbins. ——_>+>___ Not a State Plum Lowell, Aug. 1—I send you here- with a clipping from the Detroit News regarding the new President of the Michigan Board of Pharmacy. I would not call it a state plum under existing circumstances with the present admin- istration. I was ithe first man who worked for Mr. Durham after he be- came a registered pharmacist. He conducted a very nice store at Corun- na; in fact, the only up-to-date store of any kind in the town. Mrs. Durham is also a_ régistered .pharmacist and they are fine people. Mr. Allen, who just left the Board, served his appren- ticeship with Mr. Durham. Thought perhaps you would like this and I am sure it would) please Mr. Durham. He is a self-made man and deserves a lot of credit. M. N. Henry. A Western grocer, a packer, and telegraph company messenger boys are joining hand's to bring hot baked hams to consumers’ kitchens. Housewives who do not wish to prepare and cook meet for a dinner can place an order for a baked ham with their grocer and have it delivered hot, ready for the table, directly from the packer’s plant at the appointed tim.e —_+-~-<-+____ Praise stimulates some mien and de- moralizes others, PRICES AND PROFITS The effect of higher labor costs on the price of merchandise was revealed during the week when a number of industries announced the increases nec- essary under the Recovery act. The Association of Cotton Textile Mer- chants published the fair differentials on various lines of goods to be paid on contracts carrying labor clauses, underwear differentials were sent out and other lines prepared for price ad- vances due primarily to higher labor expenses, On denims, for instance, the differ- ential is 1-4/5 cents, bringing the prices on 2.20s to 1414 cents; on cotton blan- kets the advance is about 18 per cent.; on sheets and pillowcases, about 13 per cent. On heavy cotton-r:bbed under- wear the rise in some styles is as high as 25 per cent. Sweater mills were re- ported preparing to advance their lines as much as $3 to $5 per dozen, an aver- age of about 20 per cent. on the cheaper goods. These increases are tangible but some of the price being quoted in the various markets are much higher than the added labor costs would seem to warrant. It is unquestionably true that after the last years many manufacturers have decided to try to include a profit in their new price lists. They can hardly be ‘blamed for this, few lean but the manner in which prices are skyrocketing leads many observers to question the immedate advisability of attempting to make a profit. It is felt that manufacturers should endeavor to keep quotations as low as possible at the present time and if necessary fore- go any immediate profit. Some of the present quotations sound fantastic in relation to what they were a few months ago, and unquestionaby it will not be easy for the consumer to pay these quotations. Miany prices have doubled, and it is not logical to expect that consumers will pay them without some degree of reluctance. SHAPE BLUE EAGLE PLANS Preparations are being rushed in re- tail and wholesale circles for wide- spread adherence to President Roose- velt’s recovery program to be indicated by display of the Blue Eagle insignia at the earliest convenient period. A number of retailers have already signed the blanket code and are fea- turing the emblem, and with the com- petition of distribution to employers of the certificates and insignia the wheels of an industrial campaign un- paralleled in this country or elsewhere will be put into active motion. Adver- tising copy designed to develop full consumer support has been prepared for the use of merchants throughout the country and will be distributed by local committees in the various cities and towns. Signifying the establishment of min- imum wage standards, shorter work- ing hours and the elimination of un- ethical and sweatshop methods, the Blue Eagle campaign, backed by tre- mendous publicity and co-operative action, is ‘hailed by trade leaders gen- erally as a vital step in the raising of purchasing power to absorb goods at the higher prices next Fall. The campaign, it is pointed out, will carry a consumer appeal and an educa- tional momentum, lacking in former ee ee BREED eae me ts MICHIGAN smaller-scale efforts featuring indus- trial insignia typifying higher stand- ards. Unhke the union labels, which are designed to indicate merchandise made under arbitrary union rules of the most despicable character, the new insignia has the immense advantage of being carried through in a cohesve ef- fort from manufacturer through whole- saler and reta:ler to the consumer. The consumer, in fact, is expected to become an active partner in the program through the signing of an agreement to patronize only those establishments which display the Blue Eagle emblem. This, of itself, it is pointed out, will be a marked force in the success of the program, the sup- port of the consumer being buttressed by the realization that his own pay check depends upon the plan’s success. Steps for adequate surveillance and prevention of misuse of the emblem, it is also brought out, will also insure that degree of control essential to pre- serving the meaning of the insignia and which is lacking or applied in a comparatively feeble manner in the use of the union labels. It was also pointed out that the employes themselves con- stitute an effective check on whether their employer, using the Blue Eagle, is living up to the provisions of the agreement. While the program brings some dif- ficulties and higher operating costs to retailers, there is no question but that the rank and file of retailers will be found strongly back of the campaign. While individual action has been re- tarded by the delay in the filing of the revised code for the retail industry, the emblem will within a comparatively short time be in general use by small and large stores of the country. DRY GOODS CONDITION Early launching of August sales dur- ing the week by some stores served to check the midsummer decline usually experienced in retail trade. These pro- motions will be featured on a much wider scale than in recent years by many beginning this week. There is general expectation that the sales events will meet with active con- sumer response. Based on the sales volume last week, there is said to be no occasion to revise the estimate that the July figures cov- ering department-store trade will prob- ably approximate the decline of 5 per cent. shown for June. Chain-store sales have been holding up well, with gains predicted over a year for some of the leading systems, particularly those operating in the agricultural areas. While some disappointment has been expressed that retail trade generally has failed to show increases compara- ble to those in production, perhaps there has been too much of a tendency to expect retail volume to forge ahead rapidly. A time lag has inevitably fea- tured recovery in all previous depres- sions and it appears normal for such a development to have taken place. Of course, from this point on, it is highly essential that increased buying power come into play to offset price rises and to prevent the threatened accumulation of goods in wholesale channels. Resistance to ‘hhigher prices appears to have grown in the wholesale mar- kets. Orders, however, continued to be placed actively. stores, 8 TRADESMAN THAT SAME OLD SCHEME The National Education Association, meeting at Chicago, was disappointed at the failure of the mission of the four schoolboys who asked the Reconstruc- tion Finance Corporation to lend money for paying teachers’ salaries— it was reported that application had previously been made for loans to help poor youths through college—but it still clings to the hope that a Federal Department of Education will be estab- lished. Then, in the opinion of these professional educators, there will be no need to worry over the future of the American public school system, The centralizing and ‘bureaucratizing of the schools will be complete. Subsidies will flow from the Federal Treasury in a steady stream. The burden of elemen- tary and secondary education will be shifted from the States and cities and rural districts to the shoulders of the Federal Government. Professor Strayer of Columbia announced that a bill for such a department would be reintro- duced at the next session of Congress and “the goal to which this association is pledged will at last be attained.” In these days of centralizing so many government activities at Washington it would seem that at least education might be spared from the strengthen- ing grip of bureaucracy, Eternal vig- ilance has been unable to keep local politics out of our school systems, al- though progressive movements in some States have helped to combat political influences. All that has been gained would be lost with the extension of Federal control over the schools. THE BLUE EAGLE INSIGNIA Symbolizing the joint co-operation of employers and consumers with the National Recovery Administration, the Blue Eagle emblem is significant, More than a year ago the ned: for such an insignia with all that it con- notes was suggested in these columns as a major step in business recovery. With the depression at its worst last March, attention was again drawn to the fundamental necessities for action along these lines: “Teach every citizen that this job and what he earns depends upon buy- ing only products which are honestly priced, and efficiently and honestly made by labor that gets a fair wage. To identify such products an emblem should be adgpted.” That, in brief, is the compelling les- son of President Roosevelt’s campaign. To achieve the goal, consumer co- operation: is vital. It is now very def- initely the responsibility of producer and retalier to bend every effort to carry the message to the ordinary cit- izen that his pay check depends upon his support of the Blue Eagle emblem and what it standis for. Difficulties may be encountered, but they will be infinitely small in com- parison to the objectives sought. Noth- ing should be permitted to stand in the way of what to date is one of the outstanding phases of the New Deal, both for industry and trade and for the every-day citizen and worker. BUSINESS ADVANCE HALTED Definite indications that the sharp upward climb of industry and business since the end of the bank holiday has ‘been temporarily halted! and that a sea- A August 2, 1933 sonal lull can now be expected werc given during the week. The advance was the most sensational in the eco- nomic history of the country and re- sulted in industry recovering close to 50 per cent. of the decline since 1929, The opinion appears prevalent that the reaction will not be a severe one. The lull will give the Government and industry an opportunity to appraise the progress made and to lay sound plans for consolidation of the gains, In line with the halt, the weekly index of busi- ness dropped ‘back several points for the ‘first time since the week ended March 26. During that period it ad- vanced 39 points. All of the series, with the exception of automobile produc- tion, showed a decline from the pre- vious week. Electric power was cur- tailed in the South, where the cotton textile code forced a reduction in pro- duction. The steel industry barely maintained its pace of the previous week. Lumber orders have fallen be- low production for the second consec- utive week. The sharp drop in cotton forwarding reflected the standstill to which new textile business in recent weeks thas come and the reduced rate of output. ECONOMIC PLANNING It would be interesting to know more about the proposed course in economic planning which Harvard University is to offer to its students in the fall, Ever since Russia set out on its Five-Year Plan economists of one sort or another have urged the adop- tion of something similar in the United States. They have insisted that periods of plenty and of scarcity would thus be avoided and that production would al- ways be equal to the demand. The Russian experiment has not ye been brilliantly successful. The sho factories, for example, are turning out one shoe a year for each inhabitant of the country, This is hardly enough to meet the demand, even of those who have money enough to pay for two shoes. On the other hand, it is said that the American shoe factories, run- ning on full time, could make shoes enough in one year to meet the demand tor two years. cooeeereeeemanemtesa iy The status of the mother-in-law has tisen to the dignity of a place on the program of the American Society for the Advancement of Science. It was discussed by a University of Chicago professor who, in association with a colleague, has been gathering statis- tics in an effort to discover her rela- tion to the happiness of married couples, It is not necessary to fall back on statistics to discover that there are mothers-in-law and mothers-in-law, or to conclude that their relation to the happiness of their married children de- pends not on being mothers-in-law, but on their general human wisdom. Women who cannot realize that their daughters have grown up make both their married and unmarried daughters unhappy. And women who recognize the right of their adult children, to live their own lives in their own way have become the best friends of their sons- in-law and daughters-in-law. cceenesemensnasmenpaliaetnma sags Economy is sometimes not economy but waste in that 4t will cost more than Is saved. August 2, 193: MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip The past week has been a very exas- perating one to employers of labor who come under the jurisdiction of the new plan of President Roosevelt to shorten the ‘hours of labor and to precipitate a corresponding increase in the hourly wage. Some of the literature sent out from, Washington is not quite so clear as it might be, necessitating the use of much discussion and some speculation as to its exact meaning. Since the President admits that the plan has never been tried out before, people generally are inclined to take him at his word and work in harmony with him, realizing that if the plan is not found to be workable, it will be set aside and replaced by some other plan. Merchants who are located in towns containing less than 2500 population are practically immune from the opera- tions of the President’s New Deal, as he designates it, ‘because they are obliged. to increase all wages by not less than 20 per cent., provided that this shall not require wages to be in excess of $12 per week. White the President’s New Deal will be whole-heartedly supported by the rank and file of the people, without any exception, because any plan hav- ing for its object the betterment of business and the inicreased employment of labor is good, it is very evident that in. many cases the New Deal will prove to be a severe hardship for employers without bringing any compensating advantage to employes or to the cause of more extensive employment. John Hekman (Hekman Biscuit Co.) was in Traverse City one day last week, He happened ito think he had an engagement at the Soo and started for that city at 10 o'clock in an eight cylinder ford car. He covered the fifty-nine miles between St. Ignace and the Soo in sixty minutes, and, return- ing, reached Grand Rapids at 10 o’clock the same night. I doubt if any man has ever equaled this record. Jacob Dornbos, the Grand Haven fish jobber, is a very popular man these days. He recently purchased a gasoline launch from ‘the estate of the late Claude Hopkins, which the keeps in. the rear of ‘his residence, in readiness to use, on Spring Lake, on short notice. Regularly every evening some group of his many friends park in front of his house and announce themselves in readiness to accept an invitation to make a trip around the lake. Jake is one of the most accommiodating men in the world and never turns down a suggestion: of this kind. Henry Judge, who has been engaged in the jewelry business at Adrian, about forty years, died unexpectedly last Saturday. The funeral was held Mon- day forenoon. Mr. Judge was ‘highly regarded by all who knew him. He was a man of sterling integrity and never failed to keep any engagement he ever entered into. His widow—who is the only living cousin of whom I have any knowledge—and three stal- wart sons will receive the condolence of may lifelong frinds. About twenty years ago the whole- sale dealers of Grand. Rapids conducted a Merchant’s Congress during the win- ter months. It was abandoned after two attempts to make it a success, be- cause of small attendance and lack of interest on the part of those who should have taken active interest in the undertaking. By all means the most outstanding attractions at one of these gatherings was Paul H. Nystrom, who was Western born and Western edu- cated, but is now connected with the merchandising educational department of Columbia university, New York. Mr. Nystrom spoke twice during the day he was with ws. If he had been the only speaker for the day, it would have been worth $100 to any good mer- chant to hear his talks. In the evening the began talking at 8 o'clock, intending to close his programme at 9 p.m., but the audience was so interested in his stibject that they insisted on his holding the platform, until midnight, Mr, Ny- strom recently wrote a book on the Economies of Retailing, which every progressive merchant should) own, and re-read every year at least. I have ut- tered this statement many times dur- ing the past dozen years and every merchant who acted on my advice has written me one or more letters, thank- ing me for bringing the book to his attention. Mr. Nystrom is one of the best authorities in the country on figur- ing costs and profits. His conclusions on this subject, which are as follows, are endorsed ‘by the National Asscoia- tion of Credit Men: 1. Charge interest on the net amount of your total investment at the begin- ning of your business year, exclusive of real estate. 2. Charge rental on all real estate or buildings owned by you and used an your ‘business at a rate equal to that which you would receive if renting or leasing it to others. 3. Charge in addition to what you pay for hired ‘help an amount equal to what your services would be worth to others; also treat in like manner the services of any member of your family employed in ithe business not on the regular payroll. 4. Charge depreciation on all goods carried over on which you may have to make a less price because of change in style, damage or any other cause, 5. Charge depreciation on building, tools, fixtures or anything else from age or wear and tear. 6. Charge amounts donated or sulb- scriptions paid. 7. Charge all fixed expenses, such as taxes, insurance, water, light, fuel, etc. 8. Charge all incidental expenses such as drayage, postage, office sup- plies, livery, or expenses of horses and) wagons, telegrams, and telephone, ad- vertising, canvassing, etc. 9. Charge losses of every character, including goods stolen or sent out and not changed, allowance made custom- ers, bad debits, etc. 10. Charge collection expense. 11. Charge any other expense not enumerated above. 12. Wihen you have ascertained, what the sum of all the foregoing items amounts to, prove it by your books, and you will have your total expense for the year; then divide this figure by the total of your sales, and it will show you the per cent. which it has cost you to do business. 13. Take this per cent. and deduct it from the prices of any article you have sold, then subtract from the re- mainder what it cost you (invoice price and freight), and the result will show your net profit or loss on ‘the article. 14. Go over the selling prices of the various articles you handle and see where you stand as to profits, then get busy in putting your selling figures on a profitable basis—and talk it over with your competitor as well. Mr. Nystrom’s summarization of the ideal retailers system is as follows: One of the most noteworthy ideas that results from a study of the present retailing system with all its complext- ties is that it is a product of an evolu- tion extending back over a great many years and that during all the inter- vening time there has gone on a steady, relentless elimination of all forms of distribution. found uneconomical. In view of this, if for no other reason, it is to be presumed that there is a proper economic place for each form of retail distribution now in existence. Depart- ment stores, specialty stores, and mail order ‘houses, all perform economic functions. Each serves in a part of the field of distribution not entirely cov- ered by the other types of institutions, So long as the general problem of dis- stribution remains the same as it is at present, each of these classes is here to stay. It is even likely that new types not yet developed will also find their way into the system, The diffi- culties that exist among them are prob- ably due to lack of adjustment of each type to its proper field, rather than to anything more fundamental. Much of the friction may be reduced in the course of tume. Changes in retailing methods must proceed slowly, for no change can be made without the co-operation, or at least the acquiescence, of the people. The people are the final arbiters, and no system of distribution can succeed unless the people are in favor of it in both conscious thought and unconsci- ous habit. Whatever there is of value in past experience, therefore, should be saved and put to use in present and future practice. It is probable that the most substantial progress in retailing in the future will be the result of grad- ual changes and careful adaptations off one thing at a time to suit new needs, rather than the result of rapil evolu- tions from old into new and entirely untried plans. The fact that the present system is a product of evolution is presumptive proof that it is far from perfect. Evo- jutionary movement is always preceded by necessity. Conditions demand a re- adjustment long before the readjust- ment takes place and it is only at times that are relatively stable or unprogres- sive that it may be said that the neces- sary readjustments actually or approx- imately catch up with the needs. Since the distributive system is conditioned on the one hand by the methodis of production, and on, the other by the standards of living of the consumers, it is only during long periods of rela- tively fixed methods of production and relatively fixed standards of living that distributing systems work smoothly and satisfactorily. But at the present time and during the years just past neither methods of production nor standards of living ‘have ‘been fixed or stable. Consequently, the system of distribution has ‘been and is under the necessity of change. Not that any par- ticular form of retailing is foreordained to succeed over others, but the new conditions demand readjustments of some kind, and those which fit the con- ditions most adequately are destined to the greatest development. There is demand, potential at least, at the present time for a retailing sys- tem which will supply each community with what the people want, in the way that they want it, when they want it and at the lowest possible cost. What is demanded is that the retailer and his employes must be wholehearted servants of the people. Upon this eround only can the retailer's wage, called ‘his profit, be justified. Profit or wage of any kind without service in return is graft. This is a fundamental principle to which all business must sooner or later conform. In an ideal system of retail distribu. tion, the salesman must be able to per- form an expert service; in other words, the salesman must ‘be a specialist in his field. It does not seem too much to say that the grocery salesman must be a food specialist, well versed in dietetics, food values and food preparation. The dry goods and clothing salesman must ibe a textile and style expert. The shoe salesman must Ibe a Specialist on: fit- ting feet for comfort, for service and for appearance, The store equipment must be such as to: facilitate the best service: and by best service is meant speed, cleanliness, correct weights and measures, the saving of labor, and the elimination of leaks and wastes. People are coming to expect that the corner grocer shall not only be honest and intelligent con- cerning his goods, ‘but that he shall make his place of business accord with the best standards of the community as to architecture and sanitary arrange- ments. Light, air and cleanliness are modern demands for every structure used by people and must not be neg- lected by modern store owners, Fix- tures which are not only useful in every way but also artistically appro- priate in line and design add to the cus- tomer’s satisfaction. Either every store should have its own laboratory or testing room with full equipment for making tests of all goods handled, so that what is told to the customers about the goods may be the results of personal observation or knowledge; or such a laboratory should be supplied by each municipal- ity in which the necessary tests could be made for all stores. Every sales- man should ‘be well versed in all known tests applicable to this particular line. (Continued on page 23) 10 FINANCIAL __ Positive Steps, Which Covered Whole Economic System One of the most amusing, and unjus- tified arguments to the defense of the Roosevelt regime is that at least it is better than the “do-nothing” policy of Hoover. Those who fall back unon this type of reasoning reveal them- selves either as possessed of very short memories or as willing to disregard the actual facts in order to get on the bandwagon of the “new deal.” The difference between the two re- gimes is not that one was character- ized by a policy of inaction and the other by a policy of action. In fact, it is at least possible that had Hoover really been a “do-nothing” we would have no “new deal” to-day, because the depression might have been. over before election, One may accuse Hoover of having had a misconception of the na- ture of the depression and having been slow, superficial and unsound in the policies he followed, but in the inter- est of accuracy one must grant that his was not a “do-nothing” Administra- tion. Take, for example, the open market operations of the Federal Reserve Sys- tem. These ‘banks, it will be recalled, purchased during the spring and sum- mer of 1932 $1,100,000,000 of United States Government obligations. This, it was said at the time, could support a credit expansion of $11,000,000,000, or an amount greater than the entire volume of loans and discounts in the national banking system. It was obvi- ous from the first that this policy would be a failure, but certainly one must be very blase, financially, to main- tain that it was an evidence of “do- nothingness.” Alongside of this open market poli- cy of the Reserve banks came the Re- construction, Finance Corporation. This organization pumped over $2,000,000,- 000 into the American economic and financial system. It came to the rescue of over 25 per cent of all the banks in the country and in other ways en- gaged in a socialization of losses on a scale without comparability in the history of this or any other country. Here again the plan was unsound and incapable of conferring any lasting benefits, but one must admit that the Hoover regime was taking action. While the above two were perhaps the most dramatic aspects of the Hoover recovery program, the list of positive steps taken by Hoover could be extendied) almost indefinitely, There was the Federal Farm Board, the Gov- ernment building program, the “hon- orary pallbearers” committees, the Na- tional Credit Corporation, the Home Mortgage Banks, the Railroad Credit Corporation and so on from one end of the economic system to the other. All of the above, too, were aside from the innumerable conferences with busi- ness leaders urging them to keep wages high and the direct pleading with the public to spend money in the interest of pulling the country out of the throes of the depression. In the face of this record one can scarcely say that Hoover was a “do- nothing.” In fact, in view of the num- ber of people who still must be able MICHIGAN to remember the way their hair stood on end and chills ran up and down their spines as a result of the things that Hoover was doing, it is rather extraordinary that Roosevelt support- ers ‘have the nerve to make such an accusation at this early date. Ralph West Robey. [Copyright, 1933] —_—_+-.___ Slight Readjustment Makes for Greater Stability During the first part of July resi- dential building was 20 per cent. high- er than a year ago. Carloadings con- tinued to increase more than usual for this time of the year, reaching new high levels for both 1932 and 1933. In the textile group buying was very heavy. Automobile plants were very active and retail sales were 50 per cent. ahead of a year ago. The effect of the break in security and commiodity prices, which occurred recently, has had a quieting result on the speculative price recovery. Busi- ness is proceeding on an even scale with slight signs of a recession. Price changes im the various markets were less drastic than a few weeks ago. The stock market was erratic but volume was ‘small with industrial averages higher for the week. With fall months at hand, when strength in the Dollar could logically occur, the Administration maybe in- clined to depend ca industrial recov- ery plans with stability im the Dollar. The policy of distributing much pur- chasing power through wages contains much merit, Practically, however, the danger of forcing this program might result in less employment through strained financial circumstances of those concerns who are unable to ab- sorb this additional burden, which would lead one to believe that too dras- tic a program cannot be followed. The country is now proceeding on the policy which originated in the be- lief that recovery must be engineered and could not be left to natural sources. Developments indicate that a planned economy breeds emergencies and ac- tions. In order to relieve the debtor problem, high commodity prices were desired. Abandonment of the gold standard and threat of inflation caused flight from the Dollar, result- ing in speculative security and com- modity markets. Higher prices and a rapid increase in production caused fear that production had outstripped purchasing power. Then followed the National Recovery Act, providing for codes which would raise wages and. de- crease hours of labor as well as other factors, Details of these codes meant delay so a ‘temporary blanket algree- ment was then submitted to industry for a so-called voluntary aicceptance. We are now at this point of develop- ment and the results of the plan over the near term should be indicated. If it doesn’t work out to the satisfaction. of those in authority, Congress has del- egated other powers. This should make for greater stability in all markets, after a slight readjustment. J. H. Petter. ——_—_+- + ___ Earning Reports Stabilize Market Striking improvement in corporate earning power, revealed in second- quarter statements, contributed strong- TRADESMAN ly this week to ithe quick restoration of orderliness in the stock market. Trading volume at the close of this week, even allowing for the three-hour sessions on the New York Stock Ex- change, had! fallen abruptly to the low- est point in months. Prices were hold- ing in a narrow range, virtually unef- fected by erratic movements in com- modities and foreign currencies. Wall Street’s attention, released at last from the spectacle of a boiling market, was devoted almost entirely to ithe earnings results for the second quarter and for the six months. The week was one of reappraisal of the ground covered and of the recovery program which is taking shape rap- idly, Aside from the realization that the practical phase of the recovery pro- gram is just beginning, and that vig- orous efforts to promote (business im- provement lie just ahead, the principal deterrent to a further market decline was the revelation that corporate earn- jing power can expand with utmost rapidity, given a reasonable expansion of volume. Sensational improvement in railway net operating income in response to a modest gain in traffic was the first tangible sign of restored earning power. Chartwise, the railroad stocks have reflected such gains, Unlike the indus- trial group, rails stopped short of the June lows on last week’s reaction, this indicating a more clearly defined up- trend, Proceedings of the Grand Rapids Bankruptcy Court In the Matter of Abe Miller, individually and doing business as The Gold Mine Loan Office, Bankrupt No. 5267. The first meeting of creditors has been called for August 7, 1933, at 10 A. M. In the Matter of Charles Ouendag, Bankrupt No. 5283. The first meeting of creditors has been called for August 7, 1933, at 10 A. M. In the Matter of Carlton M. Robson, Bankrupt No. 5307. The first meeting of creditors has been called for August 7, 1933, at 11 A. M. In the Matter of J. Warren Jones, Bankrupt No. 5301. The first meeting of creditors has been called for August 7, 1933, at 11 A. M In the Matter of Fred F. Schaefer, 3ankrupt No. 5288. The first meeting of creditors has been called for August 7, 1933, at 2 P. M. o, os 2 GREAT LAKES BREWING CO. A Michigan Corporation COMMON STOCK Fully Paid and Non-Assessable Offered subject to prior sale and allotment At $1.00 per share. e Send for Prospectus GREAT LAKES BREWING CO. 353 Indiana Ave., N. W. GRAND RAPIDS, MICHIGAN Telephone 8-1378 August 2, 1933 In the Matter of Charlie Vanassche, Zankrupt No. 5314. The first meeting of creditors has been called for August 7, 1933, al 2 FE. M. In the Matter of Lulu Chamberlin, Bankrupt No. 5263. The first meeting of ereditors has been called for August 8, 1932, at 10 A. MM. In the Matter of Louis J. Victor, Bank- rupt No. 5129. The first meeting of cred- itors has been called for August 8, 1933, at 10 A. M. In the Matter of Philip H. Vinkemulder, Zankrupt No. 5306. The first meeting of creditors has been called for August 8, 1933, at 11 A. M. In the Matter of George R. Jennings, 3Zankrupt No. 5296. The first meeting of ereditors has been called for August 8, 1933. at 11 A. M. In the Matter of L. A. Shnaper, Bank- rupt No. 5298. The first meeting of cred- itors has been called for August 8, 1933, a42 2b. MM, In the Matter of Alvin E. alias James I, Neubecker, Bankrupt No. 5215. The first meeting of creditors has been called for August 9, 1933, at 10 A. M. In the Matter of Alex Gordon, Bank- rupt No. 5313. The first meeting of cred- itors has been called for August 9, 1933, at tl AL OM In the Matter of Clair G. Walters, Bankrupt No. 5324. The first meeting of creditors has been called for August 9, 1933, at 11 A. M. In the Matter of Floyd Dillon Mason, sankrupt No. 5083. The first meeting of creditors has been called for August 9, ites, ab 2 a In the Matter of Aulsbrook, Jones, Grobhiser Corporation, 3Jankrupt No. 5231, The first meeting of creditors has been called for August 9, 1933, at 2 P. M. _In the Matter of Otto EK. Dunivan, Bankrupt No. 5304. The first meeting of creditors has been called for August 11 1922, at 2 P. M. : In the Matter of Edmund P. Halley, Bankrupt No, 5323. The first meeting of creditors has been called for August 16 1933, at 2 P. M. : Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 343 Michigan Trust Building Phone 4417 ¥ West Michigan’s oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offices COMPLETE INVESTMENT SERVICE Write or Call Us With Reference to Any Securities ROGER VERSEPUT & COMPANY INVESTMENT BANKERS — BROKERS 813-816 Michigan Trust Bldg. Phone 8-1217 August 2, 1933 July 24, 1933. On this day the sched- ules, reference and adjudication in the Matter of Carl D. Cole, Bankrupt No. 5344, were received. The bankrupt is a paper maker of Kalamazoo, Michigan. The schedules show total assets of $200.00 (of which $30.00 is claimed exempt), and total liabilities of $831.55 listing the fol- lowing creditors: Moskins Clothing Co., Kalamazoo $ 32.00 Budd Jewelry Co., Kalamazoo___- 8.00 Spiegel, May Stern Co., Chicago 31.00 Kalamazoo Loan Co., Kalamazoo 170.00 Home Furnishing Co., Kalamazoo 2.95 Dr. C. E. Boys, Kalamazoo____ 275.00 Dr. A. Pullon, Kalamazoo__._____ 92.00 Bronson Methodist Hospital, Kalamazoo 65.00 Frank Mastenbrook, Kialamazoo__ 7.50 Dr. Claytn H. Kaser, Parchment, Mich 2 2.50 Mr. Charles Snyder, Cloverdale, WCi 65.00 Sam Lesterhouse, Kalamazoo____ 7.00 Mr. William Todd, Kalamazoo__ 18.00 M. & T. Battery & Electric Co., Kalamazoo 9 6.00 Standard Oil Co., Kalamazoo____ 7.60 Meyer Music Store, Kalamazoo_-_ 30.00 titsema & Go., Kalamazoo______ 4.00 Mr. Ted Maury, Kalamazoo___-__-_ 8.00 July 24, 1938. On this day the sched- ules, reference and adjudication in the Matter of Cornelius EF. Tanis, Bankrupt No, 5346, were received. The bankrupt is a salesman of Big Rapids, Michigan. The schedules show total assets of $350.00 (all of which are claimed exempt), and total liabilities of $1,551.42, listing the following creditors: City Treas., G. R., pref. taxes $ 112.35 H. J. Schuiling, G. R., pref. labor 20.00 Frank Klynsma, G. R., Pref. labor 4.57 Frank Farringto|n, G. R.__----_- 2.50 Jordan & Jordan. G. Ri... 184.00 De Young Bros. Fuel Co., G. R. 9.75 The Grand Rapids Press, G. R.__ 3.15 The Herald Publishing Co., G. R. 3.00 Mich. Bell Telephone Co., G. R._- 7.80 Native Growers, G Rio 12.45 Laue Bros., G. Roe 41.42 Commercial Milling Co., Detroit 3.68 Valley City Milling Co., G. R._-_- 7.00 D. A. Buth & Buth’s Dairy, G. R. 22.06 Johnson Candy Co.. G. R.---____ 4.04 Folecr. G. KR. 3.65 Robert A. Johnston, Milwaukee, Wists oo a 11.538 Mlint I. Curtis, G. BR. ue 17.12 Ferry-Morse Seed Co., Detroit—. 1.84 Mrs A. Adams G Ri... - 60.00 Mls Bros. Co. Gi Riis ct 56.65 W. EF. McLaughlin & Co., Chicago 19.26 Switt & Co. G Revo 12.57 Consumers Power Co., G. R.---- 100.00 Muskegon Candy Corp., Muskegon 2.00 Colgate-Palmolive-Peet Co., Chicieo oo 13.70 Jdennines Mie. Co., G. R.________ 5.29 G. R. Paint & Enamel Co., G. R. 9.60 Ferris Goffee & Nut Co., G. R.-- 15.00 Smith’s Flavoring Extract Co., Ces ONE . 1.50 hee @& Cady. GR. 862.00 Zuiderhoek Coffee Co., G. R.- ~~~ 6.23 The Voigt Milling Co., G. R.__-- 23.54 Postma Biscuit Co.,, G. R.--__- 20.63 Cornelius Neeuwsen, G. R._- -_- = 35.00 The Schust Co., Saginaiw________ 18.62 Hekman Biscuit Co., G. R._--_--_ 62.54 Harry) Meyer. Go Ro. 1.67 The Karavan Coffee Co., G. R.__ 41.2% Hecht Produce Co. G. R.- 24.49 Francis L. Liggett Co., Detront 38.61 Plough, Inc., Memphis, Tenn.___- 47.35 DD b. Cavera & Co., G. Ri 12.95 Cc. W. Stehouwer, G. R.._-.______ 7.38 23.70 Abe Schefman & Co., G. R.------ —_3> +> An Ever Present Help in Times of Trouble Centerville, July 27—Sometime ago I wrote you with referenice to a refund on oleo tax. You were very kind in sending me a blank for filling out and by sio doing I received my refund tax. Tam taking this opportunity of thank- ing you for your ‘kinid help andi want to tell you ‘how much your paper means to me. I have taken it several years now and will keep oni dioing so, because I should! feel lost withiout the Tradesman. I have found it to be an ever present hellp in itimes of trouble, as well as at every other time. I again thank you and hope for you best of everything. H. N. Smolll. ———— i -——— —— Latest manifestation of the “store within a store” arrangement is a Chi- cago department store’s “Chintz House.” Here are featured chintz and wall paper ensembles, chintz window drapes, chintz upholstered furniture, pillows, ete. 2.2. Working hard and breaking records seems to be the aim of every red- blooded, sporting American. MICHIGAN IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion Twenty commodities of various household and personal uses are in- volved in a series of sixteen stipulation proceedings made public by the Fed- eral Trade Commission. These com- modities indicate the class of business carried on by the sixteen respondents although, as is customary in cases of this character, the Commission does not reveal the names of the individuals or companies involved. Taken alpha- betically, the commodities are as fol- lows: Automobile accessories, animal remedies, ‘beverages, correspondence course, dental amalgam alloys, floor coverings, food flavors, gift articles, hosiery, jewelry, paints, pens, pencils, shoes, soaps, soap products, sound. de- vices, stationery, tonic, and window shades. Details of these cases are as follows: A corporation manufacturing hosiery agrees to cease using statements 1m its advertisements, either independently or in connection with photographs or pic- torial representations of or referring to persons, which tend to deceive pur- chasers into believing that the persons represented and to whom such state- ments refer are disassociated with the corporation andi are not “paid” em- ployes of the company. However, when ithe advertisements shall contain statements and photographs of per- sons employed by the company, they are to be immediately accompanied by a statement ‘to the effect that the per- sons are employes and are receiving compensation from. the corporation. Use of the word “Manufacturers” or any other word of similar meaning on letterheads or other printed matter, will no longer be used by a corpora- tion distributing fabrics employed in the manufacture of women’s shoes, or in any ‘way which would deceive buy- ers into ‘believing the respondent is the manufacturer of the products it sells, when such is not the fact. An individual selling dental amalgam alloys agrees that he will not directly or indirectly represent that any of his dental amalgam. alloys are of the same quality as any offered for sale by his competitors, unless and until his den- tal amalgam. alloys contain the same definite parts by weight, the same pro- portions of the same physical ingre- dients, and actually do possess the same characteristics and quality as that of the particular competitive dental amalgam alloys with which it is being compared. ‘A corporation manufacturing paints, shellac and putty will no longer use the words “Zinc-Lead Combination” or any other words of similar import on its ‘brands or labels to designate its product, unless such product actually contains carbonate of lead or sulphate of lead as the lead ingredient, and ox- ide of zinc as the zinc ingredient each in such substantial quantity as to be properly designated “Zinc-Lead Com- bination.” : An individual selling window shades and floor coverings agrees to stop ex- hibiting to customers and prospective customers, samples of linoleum. differ- ent from an inferior to ‘those which he intends to use in filling the contracts. TRADESMAN He will also discontinue stating to cus- tomers ‘that he intends to use a grade of linoleum in filling his contracts su- perior to and of substantially higher cost than the linoleum which he actu- ally uses, and substituting for the lino- leum which he has represented to cus- tomers ‘would ‘be used in ‘filling his con- tract, linoleum of an inferior grade and of lower cost. He further agrees to stop removing from. the backs of any linoleum. which he uses the words “Mill Ends” or any other words or legends placed thereon for the protection of ithe purchasing public, with the purpose and effect to deceive such purchasers in respect to the value of such linoleum. The words “Silver” or “Silver Alloy” will no longer be used by a corpora- tion manufacturing automobile parts and accessories, and gift articles in- cluding clock frames, vases, frames for photographs, cigarette boxes and the like, so as to imply that the material out of which its products are made is composed of silver or is a silver alloy, nor will it use the words “Silver” or “Silver Alloy” in any way which would deceive buyers into believing its prod- ucts are fabricated from silver or mate- rial composed in substantial part of silver or silver alloy, when such is not true. A corporation manufacturing a prod- uct for improving acoustic properties of interiors, agrees to cease making or circulating any purported reproduction or reproductions, copy or copies of any letter received by it from the Bu- reau of Standards of the Department of Commerce of the United States Gov- ernment, which do not accurately and fully reproduce and represent the act- ual contents of such letter. False and exaggerated statements in advertising respecting the price or sell- ing value of his products, will be dis- continued by an indvidual manufac- turing food flavors. An individual selling imitation jew- elry, pens and pencils will cease use in advertisements of the word “diamond” either independently or in connection with other words, as descriptive of the ring settings in a way which would have the tendency to deceive purchas- ers into believing his rings to be orna- mented with diamonds, when such is not the fact. He will also stop using the word “Manufactured” in any way which would mislead buyers into be- lievng he is the manufacturer of the merchandise or that he owns, operates or controls a factory wherein such merchandise is made, when such is not true. An individual manufacturing an el- leged tonic agrees to cease use on labels affixed to his products of the words “Marca Italia Marcala” or the word “Italia” or “Marcala,” either in- dependently or in connection with other words, pictorial representation, insignia or the national colors of Italy, so as to imply or mislead purchasers into the belief that his product is man- ufactured in Marcala, Province of Sic- ily, Italy, or elsewhere in that country from ingredients obtained from Mar- cala, Province of Sicily, Italy. He will also cease use of the word “importers” on labels or in advertising, so as fo deceive ‘buyers into believing his prod- uct, designated “Marcala Tonic” or 11 “Ttalia Marcala,” is imported from Italy, when such is not the fact. He further agreed to stop use in advertis- ing or on labels of designations of al- leged “honors” awarded to manufac- turers’ which would deceive buyers into ‘believing the “Honors” were awarded in connection with the prod- uct designated “Marcala Tonic” or “Ttalia Marcala,” when this is not true. A corporation manufacturing bever- ages, including ginger ale, will no long- er use the words “Hull House,” “Lon- don” or “Dublin,” either independent- ly or in conjunction each with the others, or with the pictorial represen- tation of the coat of arms of Great Britain, or in any way which would deceive buyers into ‘believing its prod- uct is of foreign origin; nor wéll it use the coat of arms of Great Britain as part of a brand or label affixed to a product which would imply that the product was manufactured in or im- ported from England. False or misleading brands or labels of the value or selling price of his products, will no longer ‘be used by an individual manufacturing soaps. ‘A corporation selling stationery and office equipment and supplies, agrees to discontinue use of the words “Rodg- ers Special Erasers” in catalogs or other advertising matter either alone or in connection with the listing of gen- uine Joseph Rodgers & Sons, Ltd., products to describe products not made by Joseph Rodgers & Sons, Ltd., of Sheffield; or unless in case the word “Rodgers” is used to describe prod- ucts other than those made by Rodg- ers & Sons, such words shall be ac- companied ‘by other words in type equally as consp‘cuous, clearly stating that such products are not the prod- ucts of Joseph Rodgers & Sons, Ltd., Sheffield, England. The corporation also agrees to cease use of the word “Rodgers” ‘in any ‘way whch would tend to deceive buyers into believing that the product to which such words are applied are the products of Joseph Rodgers & Sons, Ltd., of Sheffield, England, when such is not the fact. A corporation compounding a prod- uct composed in part of imported pine needle essence and in part of liquid soap agrees to cease advertising that its product contains over fifty per cent of imported pine needle essence, when such is not the fact, and from making exaggerated statements which would deceive purchasers respecting the ac- tual pine needle essence content of its product. The word “University” will no long- er'‘be used as part of its corporate name by a corporation selling correspond- ence courses of instruction. A corporation selling seeds and vari- ous preparations for dogs, livestock, poultry and the like, agrees to stop statements which would mislead buyers into be- lieving its product is effectve as a cure or treatment for, or preventative of use in advertising of all worms or distemper in animals, when such is not the fact. It also agrees to cease use of statements concerning the therapy or medicinal properties of its product which are in excess of what can be accomplished ‘by its use and do not truthfully describe the capabiltt’es (Continued on page 22) a a Te 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Viae-President —- Theodore J. Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. _ Secretary — Elton W. Viets, Lansing. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce. Bay City; Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. The Facts of Daily Life Go On “Listen to this,” says one deep stu- dent of grocery merchandising; “‘of all food sold in complete markets, these subdivisions are representative: Fresh meats____________25 @ 30% Fruits & Vegetables____20 @ 25% Dairy products________- 10 @ 15% Bakery goods__________ 10 @ 12% Delicatessen. _____-----_- 8 @ 15% Dry eroceries__________ 27 @ 35% “This is a roughly accurate picture of to-day. If the wholesale grocer were to supply any retailer with every item he could supply advantageously, that would equal only about 35 per cent of the retail grocer’s requirements.” These are not new facts, but—surely in food retailing—“there’s nothing new under the sun,” essentially. And these facts and factors are with us every day, regardless of NIRA or anything else. For whatever else may happen, the store must be opened at the regular time and be prepared for the routine business of furnishing what the con- sumer needs—humdrum, everyday stuff, not changed to speak of from any time in the past. The value of such figures as I tabu- late above will be great to any grocer who compares them with his own per- formance. If he has not his own facts at hand, this should stimulate him to get them. The more he knows of what he is doing contrasted with what he should do and can do, the better for him. These thoughts are timely timely. We need them now because, indicates, gro- always have associated as another report I grocers—-particularly cers—are paying too much attention to politics. They are devoting for more time to enacting this law or blocking that one than to promoting better mer- chandising. Politics hits all of us, but that comes more through tax burdens than other- wise. It is proper for every scitizen to watch public enterprises and the squan- dering of public mioney—hbecause it is his money, every cent of it. It is every man’s duty to protest and otherwise block undertakings which may appeal to local pride and cupidity—as all of them do in connection — but which are not economic just the same. But after all, the main business of the grocer is to handle groceries for a moderate profit. The boys in Atlantic City, for in- stance, were all pepped up wth the idea that NIRA would abolish the loss leaders and allow the fixing of mini- Then Gen. John- some mum resale prices. son shouts “No price fixing” and) ind'- cates that higher prices are to benefit the producer by accord'ng him a larger share of what the consumer pays. What it all means nobody knows yet; but we all know this: that NIRA or no NIRA, we shall have to run our own business so that we shall make MICHIGAN expenses and a profit. Thalt’s the same old story, new every day of the gro- cer’s life, just like ‘Love’s Young Dream!” Just because the large general mar- ket has become a prominent feature in miany ‘sections, let us niot get wrong slants on our own situation, What may This from Chain Store Age is in point: The operators of former F. & W. Grand stores found that fifteen of the 104 stores had ‘too large floor space. Wthout giving up any space perma- nently as, perhaps they could not, they cut the stores down by 200 to 300 square feet average, walling off rear do for one may not do for all, extensions, covering stairways, closing basements and otherwise. Aisles were narrowed, departments curtailed. Stores can be restored to former size as and when wanted. In some instances excess space has been rented. Obvious- ly, this makes for economy of opera- tion, but ‘the principal benefit is this: That customers are drawn _ into stores that look crowded and busy. This harks back to my own expe- riences. My own first store wais a big, rambling, old-fashioned plaice, in which we sold $33,000 of grocery staples. We moved into not more than half the space in 1901, It was a far better loca: tion, but also its one front window showed a store always filled with peo- ple and busy looking. Sales increased to $60,000 in four months. In 1912 we curtailed space another sales jumped to $90,000. Small stores have these advantages: quarter and Salaries are less because fewer people can handle more itrade: less space to hight and heat; pilfering rediuced be- cause salespeople nearer ‘to all mer- chandise; smaller stocks—rapider stock turn; hence less invested capital. If ‘history teaches anything, one thing is certain: That no man can be granted irresponsible power. Every monther’s son among us willl grab for more if and when we get—or think chance. And it boots whatever that history also teaches that grabbers inevitably over- reach themselves, hence miss ‘benefits they had atttained. The grocery code provides against sales below cost and defines that as market replacemenit value, f.o-b. store plus a m'nimum of 10 per cent. Hoiw sloppy thinking continues to prevail appears in the inclusion of: “To partly cover cost of operation” or words to that effect. Trade leaders worthy of the name would have inserted the 10 per cent. and let it go at that, because plus 10 per cent. provides a riotously we get——the nothing liberal margin on most goods affected. The chain grocers know th’s so well that they rest simply on the bald pro- vision. But now come the Baltimore gro- cers seeking to amend (that provision so that not 10 per cent., but “cost of doing business” be added to the f.o.b. market cost. What, now, do they mean? If they mean the accepted old-time average expense of 16% per cent., they are far behind 1933, since able grocers long ago have reduced expense ‘to a ratio of around 13 per cent. Probably they mean a figure h'gher than 16% per cent. on 'the ground that many of their members labor under an expense of TRADESMAN 18 per cent. or so. But economics will stand for neither of those figures — even if Gen. Johnson would do it; nor is there any justification anywhere for a provision which would enable sub- standard grocers to continue in busi- ness. The story is long—too long for this article. There are able grocers, mien not only fit to survive but who will survive regardless, whose expense is higher than 18 per cent.; but the fit among them have never needed and do not now need NIRA or any other out- side agency to protect them. The point is that the mere fact that a milan has 18 per cent. expense in no way vouches for his being worth 18 per cent. plus a profit to the community. And no asso- ciation can get away with stuff like that. The Baltimore boys better go back to ithe literature of childhood and re- read the fable of the boy with the jam jar. You remember, he grabbed a hand- ful so large that the could not with- draw his fist. If the Baltimore asisocia- tion does not want to be frowned out of court by the Administratiom— or worse than that, laughed out — it bet- ter do two things: Withdraw from #ts untenable position and then go back and make a study of grocery margins basis. That can be on a_ scienitific found in the chain anialysis quoted by Beech-Nut COFFEE - PEANUT BUTTER CATSUP - BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other. foods of exceptionally fine flavor BEECH-NUT PACKING CO., CANAJOHARIE, N.Y. Portland — KEEP SUPPLIED WITH..... LILY WHITE FLOUR “The flour the best cooks use’’ VALLEY CITY MILLING COMPANY Grand Rapids — August 2, 1933 A. A. Celler in Atlantic City — enough for a fine beginning. Paul Finidilay. —__2+-+—_____ When fifty-one per cent. of all the people want to give instead of to grab, I’ll believe in Socialism.—Elbert Hub- bard. j do so many mothers say: “CARNATION MILK for babies’ ? In your own neighborhood baby doctors are prescribing Carnation Milk. Babies are thriving on it. Mothers are singing its praises to their friends. To countless moth- ers Carnation is the evaporated milk. .. . You'll do your business turn by this accepted milk a prominent place a good giving in your store. Carnation Say WORLD’S LARGEST-SELLING BRAND OF EVAPORATED MILK Kalamazoo -— Traverse City Rademaker-Dooge Grocer Co. Distributors of PETER PAN COUNTRY GENTLEMAN CORN PETER PAN GOLDEN BANTAM CORN MISS MICHIGAN SWEET PEAS FREMONT SWEET PEAS BIG MASTER MALT BLUE RIBBON MALT BOUQUET TEA The House of Quality and Service F ee August 2, 1933 MEAT DEALER How To Select and Cook Choice Meat The proof of the pudding—or the meat, as we prefer to put it on this occasion;—is in the eating thereof. But before the eating comes the cooking; and before that comes the raising of the animal that provides the meat. Production factors—including breed, Sex, age, han- dling—which, why, and how much do they affect the tenderness and flavor of the steak, the lamlb chops, or the roast of pork as it comes to the table? This is something both the producer and the consumer would like to know and the Department of trying to find out. For almost eight years the Bureau of Home Economics has cooperated with Federal and State agricultural experiment stations in a study of this kind, and about 4,500 cuts of meat have been cooked in the laboratories of the Bureau for tasting by a board of food, and methods. of Agriculture 1s judges. Never before has such an ex- tensive study been made of any one food, following through every step from origin to final consumption in an attempt to find what makes for palata- bility. It is easy to see that the results of this study would give the livestock in- dustry exact information on the quali- ties consumers desire in meats. The results are no less important to the housekeeper, for she buys for a family of consumers. But these studies yielded also new and ods of cooking meat. have improved meth- By the use of a thermometer inserted in a rib roast .of beef, a ham, or a leg of lamb while it is in the oven, we find that the cook of “doneness’ can tell the exact stage of the meat, and at the same time can effect considerable sav- ’ ing in the weight of cooked meat. For when meat is roasted longer than is necessary it shrinks excessively and loses weight and flavor. More appetizing ways of serving the lower-priced cuts have also been de- vised. This means better utilization of all parts of the meat carcass, The first principle of scientific meat cookery is to know the cuts, and cook according to the cut. In a beef side there are tender cuts in the loin and rib: tthere are the less tender chuck and rump. Lamb and pork as market- ed nowadays are so young that all the cuts are tender. Roasting and broiling are the best ways to cook the tender cuts. For the less tender cuts we recommend brais- ing, or some other method of long, slow cooking in a covered: utensil that holds in the steam and softens the con- nective tissue. Meat is a protein food, and the minute heat is applied to pro- tein certain changes take place. Long cooking at intense heat toughens and hardens protein foods. Moderate heat keeps them tender, These studies have exploded two common theories about meat cookery. We ‘find that searing does not seal in the juice, as we used ito think. It sometimes has quite the opposite effect, and makes the meat lose weight. If the oven is of a kind that can be changed quickly from very hot to mod- erate, a constant moderate tempera- MICHIGAN In that case the roast browned sufficiently by the time it is cooked well done. ture is better. will be An open roasting pan with a rack is best for tender meats. We used to think that a cover on the roasting pan kept meat from drying out, but all experiments show that this method tends to draw juice out of the meat rather than keep it in. This is rather but we now know that the atmosphere under the cover causes the meat to give up iis: juice, and with it a lot of flavor. surprising, steamy These and other recommendations have been published in a series of leaf- lets on meat cookery. Specific direc- tions and recipes exemplifying general principles are given in Department of Agriculture Leaflet No. 17, beef according to the cut”; Leaflet 28, Leaflet 45, “Pork in preferred ways”; and Leaflet 81, “Cooking cured pork.’ All these ‘Cooking “Tamib as you like it’; publications are available through the Superintendent of Documents, Wash- D. C., at 5 cents a copy. . Lucy M. Alexander. imeton, —_—_>~-+—____ The Michigan Chain Store Law Lansing, July 31— Our members have all observed in the Michigan newspapers thiat the chain store bill, as above desgnated, was passed by an almost unanimous vote in the Michi- gan Legislature over Governor Com, stock’s veto, In the Senate the vote Was unanimous and in the House only four members voted to sustain the Vero. We ibelieve the best way to com- municate information is to make an abstract of the law, omitting the para- graphs which pertain ‘to the definition of chain stores, the method of collect- ing money and the penalties attached for non-compliance. Copies of the bill can be procured by writing to Frank D. Fitzgerald, Secretary of State, Lansing, or by comnnun'cating with this office direct. The Secretary of State has charge of the collecting of the chain store license fee. It is estimated that the money secured from this license fee will ag- gregate about two million dollars. We quote from the law as follows: Section 1. From and after thirty days after this act shall take effect. Section 2. The ‘term “branch or chain store,” as used in this act shall be construed to mean and include any store or stores, or any mercantile establishment or establishmienits in ex- cess of one which are she bal operated, maintained or controlled ‘by the same person, firm, conporation, copartner- ship or assoc ation. Section 3, Every person, firm, cor- poration, copartnership or association establishing, opening, matmtaining or operating within this state under the same general management, supervision, ownership or control, two or more stores or mercantile establishments where any goods, wares or merchan- dise are sold or offered for sale alt re- tail, shall be deemed a branch or chain store operator. The license fee to be paid by omerators of branch or chain stores shall be as follows: 1. Upon two stores or more, but not to exceed ithree stores, the annual li- cense fee shall be ten dollars for each such store in excess of one. 2. Upon four stores or more but not to exceed ‘five stores the annual license fee shall be twenty-five dollars for each such store in excess: of ‘three. 3. Upon six stores or more but not to exceed ten stores the annual license fee shall be fifty dollars for each such store in excess of five. 4. Upon eleven stores or more but not to exceed fifteen stores the annual license fee shall be one ‘hundred dol- spate ame resinmeseetet ete Cm AOC CEO OAD TRADESMAN lars for each such store in excess of 5. Upon sixteen stores or more but rot ito exceed twenty store's ne e annual Kicense fee shall ‘be one hundred: fifty dollars for each such store in excess of tiiteen. 6, Up n but mot to exceed twenty-five the annual license fee shall be two hundred dollars for each such store in excess of twenty. 7. Upon each store in twenty-five the annual license fee shall be two hundred fifty dollars for each such store in excess of twenty-five. Section. 6. All licenses expire March 31. following the date upon which they are issued. Section 7, Every license issued prior to the first dav of October of the year in which such license shall expire shall be charged for at the full rate and issued on or after the frst dav of October of the year in which such license shall expire shall be charged for at one-half of the full rate. Section 10. All money collected 4s pad into the state treasury monthly by the secretary of state and credited to the general fund and appropriated from the general fund for the following pur- poses: (a) Payment of the penses: incurred in t of this aict. (b) Apportionment by the superin- terdent of public instruction to the several school districts of the state im proportion to the number of teachers cmploved ‘n the elementary Is Elementary schools as herein provided -hall include grades one to eight, in- districts of the twenty-one stores or more stores excess ol every license necessary €@X- ie adminisitration } SCHOOL clusive, in all school “fate. The Strong Sales Service is the name of a firm of so called advertising spe- ; located at 407 Dearborn street, Chicago. oS letterheads of this com- pany ie : “J. D, Strong and Assioci- ates — z Coetcn g Specialists. Com- plete Sales Service for Retail Stores. This company entered into a con- tract with a certain dry goods and de- partment store in this state, agreeing to put on a sale extending through cialisits 1 eight davs for a fee of $100, to be paid ait the end of the first week, and an add tional fee paid later on the basis of the amount of merchandise sold. Our member fulfilled all of the terms ef the contract agreement, furnishing advertising matter as require -d. A sales- man came Monday morning and got ready for the sale, which began Fri- ony morning. He received his check 1 $100 Jate Saturday evening. When the next Monday morning ar- rived no salesman appeared and it was afterwards found that he stealth- ‘ly removed all of his belongings from the store on Saturday evening, after receiving his check, and he hasn't been heard from since. We are giving this information: ‘to our members as a warning against 13 ‘ making any contracts with this comer pany. On June 16 a bill was signed legal- izing two cent local postage, anid authorizing the Pres dent ito regulate all other postage rates as the need arses, Accordingly on July 1 local first- cla=s mail for other than local delivery remains at the old rate of ‘three cents per ounce. The Post Office Department inter- prets “lo cal” mail to mean, “Letters mailed at the post office whcih are ad- dressed for local delivery at the same post office. Under the new regulations, it is per- nvssible for the sender or his regular salaried emplove to take bulk maztlingis to a post office in, another district, and if the stamps are purchased in that post office, such mailings will be en- titled to the 2 cent postal rate. Letters -eturned to the sender as undeliverable, 1owever, will be subject to 1 cent piosit- age due, \bout a month ago the States Treasury Department approved the regulationls relating to the tax on floor stocks under the Agricultural Adt justment Act. Persons desiring to re- ceive copies of this act will write to the Superintendent of Documents, Washington, D.C., anid ask for “Reg- ulations 82 — Tax on Floor Stocks.” There is a nominal charge of 5c each for copies of this pamphlet. The Secretary of Agriculture ts authorized to levy a compensatory duty on competitive fabrics, such as_ silk, rayon, linen, etc., if he finds that the consumption of cotton goods is retard- ed by the tax levied on that commiod- “ty (cotton). The amount of the tax on cotton has not as yet been pro- claimed ‘by the Secretary of Agricul- ture, neither thas the convers ‘on rate for levying this tax on finished cotton goods yet been made known. The process tax will be sufficient in amount to raise the price of cotton goods on a parity with the prices of 1909 and 1914, Thirty days after the a tax has been proclamed, the so-cal led floor tax will be levied-on all stocks in the hands of retailers. Inasmuch as these taxes represent a new feature of gov- ernment, we advise our members to write direct to the Superintendent of Documents, Washington, D. C., for pamphlets descriptive of these taxes. Jason E. Hammond, Mier., Mich, Retail Dry Good's Asss’n. —_—_+--—____ T } I United Experience proves that laws solve nothing in themselves. Which prob- sO many people are operation of a ably explains why disappointed with the law which was designed to rectify ills from which people thought they were suffering od Unless a capacity for thinking be accompanied by a capacity for action, a superior mind exists in torture. re the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. ¢ brand Tae you know eae Tae Nal A complete line of canned vegetables and fruits 14 HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids, Secretary—lIlarold W. Bervig, Lansing. Treasurer-—Williain Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Suggestions for the Hardware Dealer in August As a normal thing, it is sound policy to turn your seasonable lines intto cash rather than to carry them over for an- other year. The money you realize from them is very useful in connection with fall and Christmas trade; and a certain loss or risk of loss through depreciation and interest on money tied up is involved in carrying over lines which will not be in demand for eight or ten months. Right now, the outlook is not en- tirely normal. The upward trend of prices may make it worth while to car- ry over some lines. Dealers experi- enced this phenomenon in the early years of the great war, when goods bought and stocked at pre-war prices were re-sold at fabulous profits. However, though the price trend is likely to be upward, it is hardly likely to duplicate the very marked advances that resulted from war-time scarcity. The world to-day is equipped to meet almost any demands on production. So, while it may be worth while to carry over some items, the general rule that it pays to turn the goods into cash is still sound. The ‘hardware dealer should, however, watch market and price developments very closely in the next few months. Some time in August the dealer nor- mally puts on a midsummer clearing sale. In this he offers the buyer of hot-weather lines a double inducement: on the one hand, substantial price con- cessions, and on the other, the pros- pect of getting a fair amount of use out of the article in the far end of summer. The latter inducement is very important; and to wait till the hot weather is absolutely through before staging your sale of hot-weather lines is a mistake. Now is a good time to look over your stock, and size up the probable extent of left overs, odid lines and broken lots. Then comes your sale. In your sale you must make certain price concessions. In return for the actual cash sacrifice involvedi— both price concessions and advertising out- lay—you should aim to secure from the sale as much good publicity as possible. Use your sale, in other words, not merely to turn some odds and ends of stock into cash, but to give the public generally a favorable im- pression of your store, your goods, your salespeople and your business methods. In regard to newspaper advertising, take extra space and lots of it. Get out dodgers. Put on some special win- dow displays. Use circular letters, and, if necessary, the telephone. Play up the sale as a big merchandising event. It is important ito make your ad’ver- tising sound genuine. To this end, talk specific values and prices. Instead of quoting a 20 per cent. reduction ail around, select sales features, give a few descriptive words about each item, tell MICHIGAN the regular price and quote the spe- cial price. For such features, pick items that are popular; and make the price conces- sions so drastic as to be positively ar- resting. Do this with a number of carefully selected items. Slighter price concessions can be made on the rest of the stock; and fall lines should be shown at regular retail prices. It is a good stunt to couple with your midsummer clearing sale an ad- vance showing of some at least of your fall lines. The sale, if properly advertised and managed, will bring a lot of people into the store. It is good business to see to it that these people have a look at what you are going to offer a month hence. Thus the mid- summer sale serves the double pur- pose of clearing out hot weather odds and ends and attracting attention to the fall stock. In this way you can make the sale a stimulus to business in every- day lines on which no price conces- sions are made, and can get a line on numerous prospects who can be can- vassed later in the fall. With the sale bringing unusually large crowds into the store, a fine op- portunity presents itself to demonstrate some of your big lines — washing ma- chines, vacuum cleaners, ranges, ete. It is also a good opportunity to line up your fall stove prospects and to dis- play your new line of ranges and heat- ers. In your sale advertising, feature price quotations. It is the specific price that carries conviction. Offer “25 per cent off’ and the offer convinces no- body, But “Regular $1, special 79 cents” looks convincing — though, actually, the price saving is less. Quote specific price ‘concessions in your printed matter and window display and price-ticket every article on sale. Show both regular and special prices. Between the end of July and the opening of the fall trade, the hardware dealer should prepare for his fall stove campaign, his fall paint selling and other seasonal fall activities. The stock should be gone over carefully, the prospect lists revised, advertising copy outlined in advance, circular letters drafted, window display ideas worked out, and every task of a preparatory nature attended to. This sort of pre- liminary work, done in the slack sum- mer months, will save time and avoid confusion when the fall selling camr paign is in full swing. Now is a good time to determine what changes you will make in the arrangement of your store and stock to facilitate fall business. For instanice, in late summer or early fall the stoves and paints should be moved forward to a prominent position, Now is a good time, also, to glance over your buying and selling methods, to study your salespeople and yourself, and to determine where improvement is possible and how it can be achieved. Indications point 'to an upturn in busi- ness, with probable expansion in the not distant future; and it will be worth while to have your business in the best possible shape tto take advantage of any new and favorable developments. No organization is ever so efficent that it can’t be improved; and you will find it more profitable to coldly exam- ine your store and your organization TRADESMAN for flaws than to allow the hot weather to overwhelm you and paralyze your initiative. Determine right now tto put forth bigger efforts this coming season to secure new business and new cus- tomers. Victor Lauriston. > Recent Activ:ties of the State Depart- ment of Agriculture During the month of June the or- chard and nursery inspectors of the State Department of Agriculture vis- ited one thousand premises, inspecting 1,973 acres. In, addition to this they condemined as a ‘source of plant supply two hundred acres of bramble fruits, because of the fact that the stock con- tained too high a percentage of disease, The inspectors further made 242 other calls in the interest of inspection work. June 28 the State Department of Agriculture sent out its travelinig lab- oratory, which will be stationed suc- cessively at South Haven, Grand Rap- ids, Shelby, Ludington, Beulah and Traverse City. Until about the first week in August the laboratory will be used for the purpose inspecting cher- ries. In the case of the first eighteen samples tested in South Haven, mag- gots were detected, one pint sample containnig as miany a's sixty-seven, The Bureau of Dairying of the De- partment of Agriculture for several weeks has been making a campaign to get all butter sold in Michigan to con- form to the istandards set by the Mich- igan laws, both that made by the Mich- igan creameries and the butter sent into the state from other states. There are three important standards set by law to protect the consumer which are a's follows: 1. Net weight must be marked on wrapper. 2. Shall not contain over 16 per cent moisture. 3. Shall not contain less than 80 per cent butter fat. Early in the year we put on a cam- paign to bring all butters sold in Mich- igan within ithe legal standadrds. The first one hundred thirty pounds of but- ter from as many dealers disclosed the fact that 51.2 per cent. didi not con- form. to the standards set by law, Of the 51.2 per cent. of condemned pound's 61.2 per cent. were short in weight. The remainder of the 51.2 per cent. had excessive moisture or was too low in milk fat, generally both. For illustra- tion, we recently had a pound of butter purchased from a creamery that had the following analyss from the State Analyst: Net weight, 15-7/32 ounces August 2, 1933 Moisture, 24.45 per cent. Milk Fat, 71.9 per cent. at a retail price of thirty cents a pound, taking into account the shortage in weight and the butter fat content, the consumer was beaten out of $.04356 a pound or $4.35 on one hundred pounds. The creamery cut the price of the but- ter 2c per pound and still made a good profit on butter that wais not a's: repre- sented, The buttermaker is allowed 16 pounds of moisture and an additional 4 pounds of salt and casein making the 100 pounds of butter or 25 per cent. overrun on the 80 pounds of butter fat. A good ‘buttermaker will keep very close to all three standards but there seem to ‘be several classes of but- termakers, as follows: 1. The one who allows his cream- ery’s profit to get away by not keep- ing close to the standards and not get- ting the full overrun. 2. The good buttermaker who shaves the standards close and gets all he can for the creamery and the comimunity and still keeps within the law. 3. The overly ambitions buttermaker whose chief aim is to beat any other buttermaker in the percentage of over- tun by using short weight, high mois- ture and low butterfatt. 4. The careless buttermaker,, who lacks knowledge of ithe fine points of buttermaking. The Doer Some salesmen are thinkers: but every salesman must be a doer. Doing clears the mind. Physical activity has a peculiar effect upon the judgment. What we thresh out with our own hands— What we suffer in our own hearts— What we find out with our own visions creates faith. That is, doing creates faith. Those who believe the world is growing better, are they who are try- ing to make it grow better. The sweetest of joys is the joy of accomplishment. Be kind steadily, persistently, and you will believe in kindness. Be mean and you will cease to be- lieve there is any goodness in the world, So a man has his own destiny, his own creed, his own nobility in his hands—literally, in his hands. Get things done! —_—_~+~--.__ Many people admit that honesty is the best policy, but the sad comment- ary is that it often takes an enquiry to make them realize it. Offices at— 15 Market Ave. GRAND RAPIDS, MICH. Phone 4-5571 GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES ASSOCIATED TRUCK LINES, INC Nelson-Carmody Motor Freight Division DIRECT DAILY SERVICE OVER OUR OWN LINES GRAND RAPIDS — CHICAGO GRAND RAPIDS — CADILLAC — TRAVERSE CITY PETOSKEY — MANISTEE — LUDINGTON 1152 W. Austin Ave. CHICAGO, ILL. Phone, Haymarket 4431 SPECIAL DIE CUTTING AND MOUNTING G R AN D GAN RA PI DS C HI v Av a Ae tv we v August 2, 1933 MICHIGAN TRADESMAN DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D. Mihlethaler, Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , secretary-Treasurer—Clare R. Port Huron. Manager—Jason E. Hammond, Lansing, Sperry, Fall Rug Levels Unsettled Manufacturers of floor coverings are encountering considerable difficulty in establishing their price lines on Fall merchandise because of uncertainty over their industry’s code and the pros- pect of additional price increases on raw materials, The new Fall lines of goods will be opened to buyers a week from Monday, but to date only a few of the producers are in position to de- termine a price on their goods. It is generally believed that the new quota- tions will be around 10 per cent. above current levels. but both buyers and manufacturers admit that the estimate is only guesswork and that prices may show a much greater advance. —___-<__ Pepperell Blankets Advanced Sharp advanices, ranging from 20 to 30 per cent. on cottom and part-wool blankets, featured the new priice lists sent out last week by the Pepperell Manufacturing Co. The cotton styles are 20 to 25 per cenit. above the June 9 lists, while ithe jpart-wools are 25 to 30 per cent. higher. The new quota- tions apply to Novemiber and Decem- ber deliveries. The advances were made necessary by the increased cost of pro- duction unider the National Indusitrial Recovery act, according to the com- pany. Labor clauses are eliminated: from, contracts under the new quota- tions. —_—_+- Early Orders Placed for Cutlery Orders for cutlery sets for Fall de- livery have been placed in the market by jobbers. The orders are smaller than those usually placed at th’s time, but buyers anniounce that ‘they will be in the market again next month to complete their purchases. Carvinig sets to retail around $7.50 are favored in the present buying, but manufacturers believe that $5 sets will prove the best volume seller's later in the season. Sets decorated with white composition han- dles and those with thandiles of bone and imitation bone are in best demand. > Meet on Trade Practice Changes The question, of shortened discounts and terms promises to become a sore spot in merchandising in the period di- rectly ahead. A number of industries have inicorporated such changes in trade practices in their codes and oppo- sition to somie of them is expected to be voiced by retailers, Four group meetings dealing with mianuaicturers’ code provisions have been ‘held at the offices of the National Retail Dry Goods Association, the list including accessories, men’s and boys’ wear, floor coverings and electrcal products. 2. Shoe Price Advances Halted The steadily rising trend in shoe prices has been halted temporarily. manufacturers report. Quotations on the average are now about 20 to 25 per cent. higher than they were earlier in the year, as a result of the sharp climb in hides. For the time being, demand for Fall styles has fallen off and stocks are beginning to accumu- late. With the record production of the last few months and_ indications that the present month will show a high rate, fear is growing in the trade that goods are being turned out too fast and that wholesalers and retailers will have some difficulty in moving their large stocks. —___->-@-o---- Eliminate Extra Dress Discounts Elimination of “inside” discounts or “confidential” prices is proving a major step forward in the stabilization of the $3.75 dresses said at a meeting held at the industry, manufacturers of Garment Credit Conference Club last week. The producers, comprising a group of the National Association of Dress Manufacturers, is standing firmly on the $3.75 price, it was re- ported. The major percentage of manufacturers in this price class, it was also brought out, have added in-be- tween prices because of higher costs of fabrics and production. This was said to be particularly the case with tunic styles. ——_—_+- <> Seek to Stagger Cotton Tax With the cotton-processing tax caus- ing a great deal of confusion and threat- ening to increase prices to abnormal levels, a move has started in the pri- mary markets to have the tax stag- gered rather than imposed in one lump. It was reported yesterday that repre- sentations to this effect have been made to Washington, but what recep- tion they received is not yet known. The market fears prices under the processing tax will go so high that buyers will refuse to accept them and that mills will have to absorb the levy. ——_27+>____ Glass Output Shows Little Change Production in the various divisions of the glass manufacturing industry showed comparatively little change during the week. There have been in- dications in the wholesale market that a general price increase averaging from 10 to 20 per cent may go into effect on practically all lines of stemware by the first of the month. A slight decrease in consignments of plate glass to the automotive trade has developed. The demand for beer bottles remains on a steady footing, with large orders from the brewery trade still in evidence. ——_> +> Sharp Underwear Rise Seen Predictions are made in the under- wear market that when heavyweight cotton ribs are reopened for sale, prices will be almost double those prevailing when they were withdrawn months ago. One mill was reported to some have advised customers that the 12- pound sub-standard union suit would probably be priced at $8.25 a dozen, compared with the last price of around $4.50. This would be the highest price on these goods in several years. Higher material and labor costs and shorter hours under the Recovery act were said to be responsible for the advance. —_—_»++>—____ Silk Employment Has Big Gain June employment in the silk indus- try was 65.6 per cent. higher than for the same month last year and 9.2 per cent, higher than employment in May. the Silk Association reports. Broad silk loom employment increased 8 per cent. during the month, with narrow silk employment unchanged. As com- pared with May, spinning spindle em- ployment rose 11.8 per cent. Machinery operations during June decreased 0.8 per cent. for broad looms, but increased 15.2 per cent. for narrow looms and 20.1 per cent. for spinning spindles, as compared with the previous month. ———_+2. Anticipating Profits Some druggists begin to count their profits as soon as the goods are on the shelf, evidently never having heard that ancient one about not counting your chickens before the eggs are hatched. If putting goods in stock was all there was to it, most anybody could make Croesus look like a pauper; but the cold, hard fact is that you make no profit on goods until they are sold, and not then if you are afflicted with “cut-rateitis.” You cannot corner a square man. Examine Your Lease Look your lease over carefully be- fore signing. Unfavorable terms may retard or affect a sale of your store. Must you make all repairs? Can you assign or sublet without consent of the What about repair of heating plant, etc? street is closed to traffic, do you get a landlord? water, heat, If your rebate? If you have a fire and your store is closed for a time, or perhaps your prescription department cannot be used; do you still pay the same rent? Suppose you violate a law—does that affect your lease? a If the privately elected boards of directors and the privately chosen managers of industry undertake their task and fulfill their responsibility, they will end all talk of dictatorships and governmental control of business. But if they hold back and waste these precious hours, if they take counsel with prejudice and doubt, if they fum- ble their great opportunity, they may suddenly find that it has gone forever. MICHIGAN BELL TELEPHONE CO. all Michigan. reservations. are low. THEY’LL NEVER FORGET A VACATION IN MICHIGAN EOPLE living in other states who spend a summer in Michigan come back again and again. For this land of lakes and sunshine, modern highways and progressive cities, offers summer pleasures in greater variety than any other section. Thousands of visitors spend a great deal of money in our state each summer, creating employment for many people and adding to the prosperity of We can greatly if each of us will urge others to visit Michi- gan. We can contribute even further by spending our own vacations here. And wherever you go, dispel worry by telephon- ing home and office frequently. Call friends to tell them when you will arrive. Telephone ahead for hotel Long Distance rates increase that business 16 MICHIGAN TRADESMAN August 2, 1932 »9 re HOTEL DEPARTMENT Low Down on the Wayside Tourist’s Rooms St. Joseph, July 31—Recently in one of my weekly communications | touched briefly on the subject of way- side tourist's rooms and, naturally, rasped a sore spot with some of my hotel friends who are sufferers from this sort of competition but take issue with me on a program suggested for overcoming the difficulty. \I certainly protest against any attempt to remove this class of competition by state regu- lation, licensing, etc. It is all very well to allow the state board of health to inspect them for sanitary reasons, but issuing state licenses to legitimitize their operation is yet another proposi- tion. I favor the inspection idea, as I have always done in connection with regular hotel operation, but I want the inspection to be a thorough and not a perfunctory affair. But the moment you issue a license, no matter what the cost-which cannot legally be discrim- inatory—then you have another hotel right im vour midst and you are help- less. Some time ago the A. A, A issued a bulletin in which they stated they had found the tourist home quite as much of a problem as have the ho- tels. “We didn't like to recommend uninspected: places and we felt that ho- tels with large capital invested should be protected. We said so in a national news release sent to hundreds of news- papers. We were promptly attacked by a chain of newspapers which scolded us roundly for advocating hotel accom- modatons of a kind that thousands of travelers couldn't afford. That, at least, showed us one side of important pub- lic opinion. Several million people a year come to us for every conceivable kind of travel information, Whether we like it or not we know that an in- creasing number ask about tourist homes and camips. Possibly depressed times cause this, but the important fact for hotel proprietors to remember 1s that the taste for such accommodations developed now may linger even when times are better.” My personal obser- vation satisfies me ithat the type of ac- commodations offered by the tourist home makes it possble for a vast num- ber of low salaried workers to enjoy a vacation which they otherwise could not afford. It is no doubt true that a lot of people own cars which they can- not afford so far as expense is con- cerned, but they are in possession of them and feel that they should be priv- ileged to have a play spell of some kind, and touring the rural districts and resort sections appeals tto them. They never would patronize the regu- lar commercial hotel for the one spe- cific reason that they cannot afford to do so, The food tablet, of which I wrote in the Saturday Evening Post, has not yet reached a state of perfec- tion: they cannot carry a fontnight’s supply of home-cooked food with them and they cannot comfortably use their model “T” for lodging purposes. As a consequence the tourist’s camps and lodgings appeal to them, and with this element there is no encroachment on the real domain of the regular inn- keeper. Quite likely the tourist home and camps are a negligible element in the difficulties of the ordinary hotel. There are many communities which are over-hoteled. As most of us know, a ‘building spree in the hotel field started at least a decade ago. The late E, M. Statler fully ten years ago dis- covered this danger, which was the prime reason why a second Statler ho- tel was never erected in Detroit. In numerous, and J might say, most com- munities in the country more hotels were built than could ever be, under the most favorable circumstanices, used profitably in the next quarter-century. May be if there were no tourist road- side accommodations many of the ho- tels would be more prosperous, but the invasion of the fammer and urban resi- dents into the hotel field is not respon- sible for these ills. Also in this coun- try there are many hotels, which through their lack of satisfactory serv- ice, and rates entirely out of keeping for the type of accommodations of- fered, have contributed to the aliena- tion of the auto tourist from ‘hotel pat- ronage. Some of the hotel men who have complained most about tourist rooms ‘have failed to set their own houses in order. They have not im- proved their service or accommoda- tions, nor have they attempted to give the public full value for rates charged. Now it seems to me—and I ‘have dis- cussed the subject on various previous occasions—there is a debatable ques- ion as to whether the well-run, well- managed hotel would be better served by putting the tourist homes and camps under state regulation, or the public better served if the questionable hotels were compelled to subside, be- cause of indifferent service and unsat- isfactory accommodations. I never spent a night in a tourist camp, but in twenty-four vears of service as a com- mercial traveler I certainly was com- pelled, through necessity, to patronize institutions which were but a few laps ahead of abandonment through the in- tervention of local boards of health and other authorities. In my recent trip from Los Angeles to Chicago, which consumed two weeks by bus transpor- tation, I stopped every night at some desirable hotel, but many of my fel- low passengers regaled me with re- citals of their experiences in camps and lodgings which, in the main were quite interesting, with most satisfac- tory impressions. I ‘have visited: these camps, however, and inspected many of the other lodgings and they looked quite satisfactory to me. In California, in many instances, they are most won- derful. Now, the poor hotel, or contact with it, has a psychic effect on the trav- eling public. One poor hotel will hght up ithe powder train and tourists will scurry through the territory under the impression. that all hotels in that par- ticular section are just alike. Of course, this habit does both the hotel operators and possible guests a grave injustice. A universal offering of well-run, com- fortable ‘hotels, and a hike offering of undesirable tourist lodgings in the same section, would unquestionably bring about a result quite satisfactory to the legitimate operator. The other morning, at breakfast, it was my good fortune, through the good offices of Charley Renner, “big chief’ at Hotel Whitcomb, here, to meet up with a much traveled group of tourists, who interested me with a recital of their experiences. (I might say they were not stingy in their praise of Mr. Ren- ner’s offerings.) One of the party re- galed me with a recital of their expe- riences of the night before: “We ar- rived at a certain hotel late in the day, possessed of the notion that we were to be taken care of in a highly satisfac- tory manner, as the hotel was featured in our travelers’ guides as well as by conspicuous bill-boards en route. The outward appearanice seemed satisfac- tory, but when we went into the hotel there seemed to be a very unpromising atmosphere. After walking to the third floor to our room, we found tthe fur- nishings very poor and particularly the bed, so we turned and walked out and stopped at a tourist place. The man- ager o the hotelf did not seem at all surprised because we were displeased with the room. Evidently it was a common experience. em- It was an barrassing experience, jparticularly in having to go out after dark in search of a comfortable place to stay. Fortu- nately the home we went to was a beautiful place, with a well furnished room, at a most reasonable charge. Similar experiences have made us somewhat wary of patronizing regular hotels.” It seems to me it is very im- partant to recall that thousands of mo- tor tourists spend their lives living in apartments or hotels and when they go upon their travels they desire to HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager “ CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION Park Place Hotel Tre -erse City Rates Reas.r.able—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon “$e Michigan Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL ROWE We have a sincere interest in wanting to please you. ERNEST W, NEIR MANAGER The MORTON HOTEL Grand Rapids, Michigan Just a fine modern Hotel, where the appreciation of your patronage is reflected in an effort on the part of the Hotel management and em- ployees to make your visit as pleasant as possible. GRAND RAPIDS’ FRIENDLY HOTEL Philip A. Jordan, Manager The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire - proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. establishment. of clientele. August 2, 1933 MICHIGAN TRADESMAN 17 come as close as possible to nature. It is a thrill to these people to stay at an old farm-house or an attractive camp. The experience delights the cooped-up children and tugs at the memories of the fathers and mothers, many of whom orig nally came from a small town. Can any law-making body re- move this imipression by legislation? The other day while under the juris- diction of Mine Host Jordan, of the Morton Hotel, I was absolutely kid- naped, ‘n ‘broad daylight, ‘by a most charming feminine individual, who turned me loose at Reed Inn, Ionia, and informed me that the place, with its entire entourage, was mine, so long as I could restrain the waniderlust pro- pensities I have developed s:nce com- gng back to Michigan. Now, you may thave guessed it, but this wonderful personage was none other tham Mrs. George H. Snow, who with her late husband) (wiho passed on some months ago) had conducted the inn for a good many years. They were good! friends of mine and this particular hotel will alwaviss look “homey” to me, although I will confess I prefer it should not be operated by strangers. Mrs. Snow would be, on account of her intere'sit- ing personality, a success, in any walk of life, but she is particularly fitted for the position of “Mistress of the Inn.” She is making a success of the opera- tion of one of the tidiest modern-sized hotels of any I know of in Michigan or any where, so far as my knowledge leads me. It is still the favored spot for the commercial traveler and the tour- ist. Modern conveniences, combined with a service which is noticeable in every deparmtent, are in a large sense responsible for the success of this in- stitution, but as an added. measure here is a most delightfull ‘hostess who adds the finishing touches to the happy hours you are sure to enjoy in her I like ther work and I ‘aim telling her so thus secretly. Besides offering the public everything required for their mental and physical require- ments, there is the catering department, operated from one of the neatest kitch, ens I know of, and I do claim I have been, in more hotel kitchens than any other hotel man) you know of. Just imagine, at the end of a perfect day, fraught w ‘th some physical exertion, what it means to have offered to you an evening dinner, at most reasonable cost, something like this: Split Pea Soup Radishes Green Onions Breaded Veal Chops Fried Liver and Bacon Grilled Ham Steak, with Pineapple Roast Lein of Pork, with Jelly Scalloped Potatoes Stewed Tomatoes Orange and Pineapple Salad Lemon Pie Cherry Pie Iced Watermelon Beverages If I am ever to repeat my thrilling connection with a kidnaping episode, allow me ito confess that the ensemble of “Time, Place and Girl” in the home city of ex-Governor Fred Green, ap- peal to me strongly. Had a nice visit with Mr. and Mrs. Arthur A. Frost, my old friends from the Morton Hotel, who are now estab- lished in supreme control of Hotel Vincent, Benton Harbor, which they “re-opened to the public about two weeks ago, newly equipped, refur- --nished and redecorated, and already have the enterprise fully in hand, with a patronage quite satisfactory; more so, in fact, than had been. anticipated. _ The Vincent, quite new, is wonder- fully equipped, with an exceptional ex- ecutive force, combined with accommio- dations and food offerings which will meet the requirements of every type The Frosts are not, by any means, making a debut in Michi- gan hotel affairs. They know all about the game, not only from experience in other states, but have been in full arge of Hotel Morton, Grand Rap- s, for a long time. The Schroeder interests have discovered a live asset in these folks and I predict success for their future. Here I am with an old friend, Char- ley Renner, who has thad more expe- rience with hotels and restaurants than any individual outside of Epiectitus. They have thim chained up ‘here to pre- vent a possible stampede. The Har- vey system, which used to put up with his’ eccenttricities forty years ago, al- ways ‘had to post a “look-out” over him to keep ‘him from running a lot of hotels on the side, but at last he has landed into a real engagement—the operation of Hotel Whitcomb, It looks to me ias though the will get away with it. If I elicit any information about him, worth publishing, you will get it next week. This is only preliminary to my mention of a little dinner party which Mr. and Mrs. Renner gave to Mr. and Mrs. Arthur Frost, Hotel Vin- cent, Benton Harbor; Mrs. Meta Jen- nings, manager of Four Flags Hotel, Niles, and your ‘humble servant. would publish the menu, but Charley intimates that it would be impossible to get up another meal like it. Right, to a dead moral certainty. One of those instances where “a good time was ‘had by all.” Mirs. Meta Jennings, another of my prime favorites in the Michigan. hotel fierd, operator and mlanager of the Four Flags Hotel, Nules, is going strong. Of course she has the advan- tage of everybody being fond of her, which, coupled with giving patrons their money’s worth, works out all right, and demonstrates ‘what an im- portant asset in hotel operation is making your guests like what you give them. Mrs. Jennings has ‘been affiliated with the Niles establishment ever ‘since its inauguration, I believe, and in ad- d-tion to being a prime hostess, posses- ses as well, a real business trend, which we all know goes toward success in the intricate ‘handling of ‘hotels in these troublous times. She is ia success in every sense and is ‘bound ‘to make a record. Hotel Stearns, Ludington, has opened an attractive coffee shop, in which lunches, sandwiches, hot and cold drinks will be served from morn- ing until midnight. Heretofore only formal dining room service was offered, C. J. Bellows, of Detroit, has leased Hotel Roselawn, Bay View, from George W. Childs, well-known oper- ator of same for some ‘time and! has already opened it for servce. The observance of my “Century of Progress” anniversary, is carded for August 2 at the home of Mr. and Mrs. A. B. Flagg, at Pentwater. If my rum- blings should taper off durin the com- ing fortnight, charge it up to my hosts. I have seen everything anyhow, so why should I become unnecessarily perturbed over the future? Frank S. Verbeck. —__+-+___ Rules Governing the Use of New Re- covery Emblem Regulations governing ‘the use of the N. R. A. emblem were announced July 27 by the National Recovery Ad- ministration, They follow: The N. R. A. official emblem: is the property of the United States Gov- ernment. It may not Ibe used or repro- duced without authority of the N. R. A. Regulations permit the use of this em- iblem by all employers who sign the President's re-employment agreement, and (in the form authorized for con- sumers, but only in such form) by consumers who sign a statement of co- operation. By application to the N. R. A. any responsible manufacturer will ‘be au- thorized to make an offer for sale hangers, cards and’ stickers provided (a) the agrees to conform to regula- tions to prevent the emblem coming into the hands of employers not au- thorized 'to use it; (b) he himself has signed the Precident’s agreement and is authorized to use the emblem, and (c) the will sell at a reasonable price. Information iogarding manufacturers authorized to supply ‘the emblem will ibe issued by the N. R. A. from time to time. For purposes of reproduction the N. R. A. will be glad to furnish original drawings to such manufacac- turers to ‘the extent they are available but cannot undertake to dio so if the demand should prove large. Every such manufacturer shall re- quire of every employer ordering such emblems that he affix to ‘his order one of the 11%4-inch stickers. Any newspaper, magazine or other publication is authorized to reproduce the emblem in the advertisement of any emiployer, provided such employer files with the newspaper, magazine or other publication a written statement that the has signed the President's agreement and affixes the sticker thereto, Any manufacturer of stationery or advertising literature, including labels, is authorized to reproduce the emblem on ‘behalf of any employer who files with such manufacturer a _ written statement that he has signed the Presi- dent's re-employment agreement and aff'xes the sticker thereto, Employers desiring to make other uses of the emblem may consult the N. R. A. Printed Matter Ready The Administration announced July 27 that initially more than 70,000,000 pieces of printed matter, all featuring the campaign insignia of the blue eagle, are either on their way or soon will be on the way to local commitees. This material includes window cards, half-sheet posters and stickers. The window cards and posters will be given to business concerns which accept the President’s recovery plan, and the stickers, which may ibe used either on windows of houses or on windishields of automobiles, will be awarded. to con- sumers who patronize business con- cerns lhaving the emiblem. There has also been prepared a press book containing 40 advertisements to be underwritten locally, prepared in- terviews and news suggestions for use in any community. These are to be supplied to all local committees par- ticipating in the campaign to enlist business houses in the campaign against unemployment. —_—_»~+>—_ — Praise From a Greatly Respected Source Ionia, August 1—Mrs. Keister and the writer were in Indiana visiting the grandchildren when the issue of the Tradesman marking fifty years of con- tinuous publication reached my desk. For several years I have waited for this opportunity—to write congratula- ting you upon reaching the fiftieth milestone as editor and publisher. And now that that moment has arrived I[ seem to hesitate; to grope for words that will adequately say the things I have in my ‘heart to say; ‘to tell you of my personal happiness because you have been spared tto reach the long coveted goal. Fifty yeans is a long time, either in the life of an institution or an indi- vidual, but to be able to devote half a century to constructive journalism. is, indeed, a most notable ‘achievement. You have fought the good fight and yours has been the victory. It is fine to contemplate that through your entire editorial career you have clung to the side of righteousness, re- gardless of consequences, fighting the b tter ‘battles for a better to-morrow, rather than the compromised victories of the present. You have been a credit to the great membership of the Fourth Estate, past and present. You have written endur- ingly of your day and generation. I can only ‘hope you may be spared to give many more years of fruitful serv- ice to your fellowmen. Fred D. Keister. ———_»>-+____ Kind Words From a Generous Com- petitor New York, July 31—Tihis is to ada my word ‘to vour legion of friends who extend co ngratulations and good wish- es upon tthe completion of fifty years’ work las a trade magazine editor. You have done a splendid job of work and have furnished your trades w-th wise leadership and inspiration. I want to extend every good wish for your happiness in th remaining years ahead. W. L. Butler, Associate Editor Progressive Grocer. ——_>+-_____ Lines of Interest to Grand Rapids Council Mr. Pilkington and I, at a confer- ence this morning, decided to take a vacation on the publicity work for Grand Rapids Council. With the resumption of activity this Fall, when there is really something to write, we will “be on our toes again.” We want to assure you that your United Commercial Travelers of America is much appreciated by all of them. We thank you. Et. splendid co-operation with Lozier. ALL GOOD ROADS LEAD TO 1ONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager el 18 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-Pres.—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; A. W. Murphy, Battle Creek; V. C. Piasonski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. _ Michigan State Pharmaceutical Association. Officers elected at the Jackson Con- vention of the M. S. P. A. President—Duncan Weaver, Fennville. First Vice-President — Paul Gibson, Ann Arbor. Second Vice-President—J. E. Mahar, Pontiac. Treasurer—Wm. H. Johnson, Kalama- z00. Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Lowell; Benj. Peck, Kalamazoo; J. E. Ma- har, Pontiac. The Drug Institute of America The Drug Institute of America, Inc., in its latest statement announces that it has taken the stand that retailers and wholesalers should be given, in codes of fair competition sanctioned under the National Industrial Recovery act, equal protection with manufactur- ers against price cutting below the ac- tual cost of their products. In stating this position, the committee urged that the costs upon which retailers and wholesalers will be permitted to base their prices include rent, wages, taxes and overhead items in addition to the invoice prices paid to the manufacturer, just as manufacturers’ production costs include all of these expenses. Steps have been taken by the Insti- tute to make immediate representations on this point to Washington and it is announced that a complete code will not be submitted to the various branches of the drug industry for their approval until the Institute is confi- dent that trade terms will not be ap- plied differently to different branches of industry. This is good as far as it goes, but as it was well said at the discussion on this at the recent convention of the New York Stae Pharmaceutical Asso- ciation at Stamford, the National Asso- ciation of Retail Druggists is the only authorized national representative of the drug retailers of America and, as such, should write our trade practice code. Drug Institute, however, as- sumes this exclusive prerogative and it is asserted will not accept the code proposed by the N. A. R. D., but will write the code and then submit it to the National Association of Retail Druggists. We are unable to understand the po- sition of the Drug Institute nor the logic of permitting manufacturers, wholesalers, and other interests, who dominate the Executive Committee, to write a code of trade practices for retail druggists. It seems to us that the N. A. R. D. is the only organiza- tion through which the membership should be turned over to the Institute. If retail druggists abandon their own associations they will be caught in a trap. No other institutions ever did nor ever will fight their battles for them. Let us get a near hundred per cent. membership in our own associations, then we can demand an even break; that is all we want. As soon as we MICHIGAN TRADESMAN a have been definitely assured that we will have an even break in drafting our codes, it should take only a few weeks at the most to secure a mem- bership large enough to represent the majority of the trade. And this brings us to the vital point of representative membership. The Wagner bill states, that to become effective or to receive federal sanction, any industry must represent in its pro- gram, a major percentage of all en- gaged in that industry. And if this places upon the Drug Institute the obligation to enroll as members a ma- jority of the retail druggists of Amer- ica, what a gigantic job lies ahead even at the nominal sum of two dollars a year. Roy S. Warnack, secretary of the California Pharmaceutical Association, suggests in this connection, that as large and complete membership is es- sential to the program and as that large retailer membership is only pres- ent in the N. A. R. D. he would use this organization as the nucleus of the new organization, calling the new as- sociation by some name descriptive of its scope of membership. For instance: The alliance of drug industries groups—or, Institute of Drug Industry Groups. By blanketing in all present mem- bers of N. A. R. D. for the nominal sum of twenty-five or not over fifty cents, the membership problem would at once be solved and it should be pos- sible for N. A. R. D. to bring in thou- sands of new members because of the added value of membership in the al- liance without extra cost to the indi- vidual druggist. In turn all other trade groups could follow the same plan. They could thereby greatly strengthen their own associations and help to create a tre- mendous enrollment for the Institute. Each trade group could nominate its own selection to serve on the directo- rate of the alliance and some head- quarters already established could be used as headquarters. The A. Ph. A. building in Washington would be log- ical headquarters for this group if guarters could be secured there. This is the proper place for N. A. R. D. headquarters. As the plan is at present the manu- facturing and wholesale industry so outweigh the independent retailer in representation on the board of direc- tors that truly they will require a loud voice to be heard to the end that inde- pendent retailers get a square deal in the final plan that is to be presented for government sanction. Three inde- pendent retailers on a board of twenty- nine is the present set-up. Distribution is the final need of all allied in the industry of manufacturing. Manufacturing itself is not an involved process. The retailer distributor then is the dog that wags the tail, and as such must be admitted to the direc- torate with a number that is really rep- representative of the dominant posi- tion he occupies.—Practical Druggist. —__—o-» -»____ He who reveals to me what is in me and helps me tto externalize it in fuller terms of self-trust, is my real helper, for he assists me in the ‘birth of those things which he knows are in me and in all men, The New Food and Drug Bill Certain harmful and deceptive prac- tices that injure or cheat consumers ot foods and drugs are still prevalent be- cause they are not prohibited by the terms of the Federal food and drugs act now in effect, says W. G. Camp- bell, Chief, Federal Food and Drug Administration. The new food and drug bill will make the harmful and deceptive prac- tices illegal and will enable the De- partment to control them. When a Pittsburgh man died several months ago after consuming medicine heavily impregnated with radium, two pertinent questions were asked: Why was the indiscriminate sale of this highly dangerous medicine permitted? Why was the manufacturer of it not prosecuted under the Federal food and drugs act? The answer is simply that the terms of that act give the Depart- ment no control whatever over the sale of dangerous medicines provided they are not adulterated or falsely or fraud- August 2, 1983 ulently labeled. It so happened that the medicine which was fatal to this Pittsburgh resident was not adulter- ated or falsely labeled in any particu- lar and, therefore, met the limited re- quirements of the Federal food and drugs act. The bill would give to the Depart- ment authority to surround the sale of dangerously potent medicines with such safeguards as would prevent their indiscriminate use to the detriment of consumers. Under the operations of the Federal food and drugs act manufacturers of proprietary medicines have been re- quired to remove from the labels of their various concoctions the false and fraudulent claims regarding curative potency. In many instances the man- ufacturer continues to make the same false and fraudulent claims in adver- tising matter in the press, on_ bill- boards, over the radio, and by other means, The Federal food and drugs act has no jurisdiction over advertis- PUTNAM'S ADJUSTABLE Strong, Light, Attractive — Occupies only 15x34 inches of Floor Space Six Hinged Lid Glass Top Metal Display Covers JUST WHAT YOU HAVE BEEN LOOKING FOR With Each Details of This Rack Unusual Offer a PUTNAM FACTORY easn en Xe : DCA National Candy Co., Inc. for 65 years Grand Rapids, Mich. oy The Up-to-date ae Way to Sell | Bulk Candy ——— 20 Varieties of Fast Selling Items to Select From Average Weight of Candies. 12 Pounds YOUR JOBBER Will be Glad to Give You Grand Rapids OPRING AND SUMMER SPECIALTIES Marbles, Rubber Balls, Jacks, Bathing Sup- plies, Paint Brushes, Paints, Oils, Wall Fin- ishes, Varnishes, White Lead, Enamels, Soda Fountains and Supplies, Golf, Tennis and Baseball Supplies, Indoor Balls, Playground Balls, Sponges, Chamois Skins, Electric Heaters, Electric Fans, Goggles, Pic- nic Supplies, Lunch Kits, Vacuum Bottles, Food Jars, Therma Jugs, Insecticides, Seed Disinfectants, and thousands of other new and staple items. All now on display in our Sample Room. Come in and look them over. Everything priced in plain figures. Hazeltine & Perkins Drug Co. Cameras, Michigan’ H BAY ug a * st 2, ag 1 ie ose m cke thi 33 ti or age eh “i e a. oe a d ill g ed It o¢ a t »p A s n WwW h l ou fc d ou ’ r 8 " 0 1 n a I o r aa r 1 ot lab “rou c by ei it a ling Id orre fo ccol a it se adver ct el e a n s 5 Vv n t n ee n to bi er ali hi st ced a n 10 ir ti 1Z Is at re y co oo and bt . od a n t ef as y t h on ee > es sc as ec ct nt ad ha posit format = ; one in ' - ; : \ 7 Hf i ee c ‘ Hale he The Lei i ee f n ape os spite la yiio fr a eT act Astin ef . eh ai va apr 1eti cf re Te ti ay ous co woul | . Henry St Sel M a f ne fniton a : ae as nS see ee Ic Ww n or “n ts 10 s : b re w I ti tal le al ee ai me :3 ns tl a on th a ell Ta tai ’ i” H : icl ng S n w i 1e d t at {ui Re ro’ th i ler. 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Th ¥, a) 6 60 in, a hate, ib. rae 0 b@ 16 oP Sp ib. pes @ 30 Gi at ne b oot 08 a e ri 34 me o Soh 38 - 1 ns Sol : 3 e 7 an 07 @ s PENT ia 6 aa aus ux « : om 1: 0 a 12 @ 50 @ 0 75 20 MICHIGAN TRADESMAN August 2, 1933 GROCERY PRICE CURRENT The prices quoted in this department are not cut prices. quotations such as jobbers should receive for standard goods. day uncertainties, sharp buyers who are in good credit may to induce the jobber to shade some of the quotations, They are regular Because of present sometimes be able but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or under force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. ADVANCED DECLINED Tea Wesson Oil Macaroni Clothes Lines Twine Sauerkraut Cherries Whole Green Beans AMMONIA BREAKFAST FOODS Pears Pride of Mich. No. 2% 2 25 Parsons 3207. __— 3 35 Kellogg’s Brands Parsons, 10 0z. _______ 270 Corn Flakes, No. 136___ 2 50 Black Raspberries Parsons, 602. ss 120 Com Makes, No.124. 2 50 No.2? 2 60 Little Bo Peep, med.__ 1 385 Pep, No. 224 _. 215 Pride of Mich. No. 2__ 1 60 Little Bo Peep, lge.-__ 2 25 Pep No. 250 __________ 1 05 Quaker, 32 oz, 210 Krumbles, No. 412____ 1 40 Red Raspberries Bran Flakes, No. 624..190 No.2... 2 25 Bran Flakes, No. 650__ So NO fe 1 2 Rice Krispies, 6 oz.____ 225 Marcellus, No. 2...___ 1 70 Rice Krispies, 1 0z.____ 1 10 APPLE BUTTER All Bran, 16 oz. _______ 2 25 Strawberries All Bran, 10 0z. _______ 20 Ne 2 3 00 Table Belle, 12-36 oz., All Bran, % oz. _-__-__ a te. 1 20 Boe 190 Kaffe Hag, 6 1-lb. Marcellus, No. 2______ 1 45 BAKING POWDERS Royal, 20z.,doz. ___ 93 Royal, 40z. doz. ____ 1 80 Royal, 60z.,doz. ____ 2 20 Royal, 12 0z., doz. _____ 4 37 Royal, 214 lbs., doz.__ 13 75 Royal, 6 Ibs., doz.____ 24 50 Dray, 238 169 380 Wy SowoL ee 10 0z., 4doz.in case__ 3 40 150z. 4doz.in case__ 5 00 250z., 4doz.in case__ 8 40 50 0z., 2doz.in case__ 7 00 5lb., 1doz.in case__ 6 00 10 lb., % doz.in case__ 5 75 BLEACHER CLEANSER Clorox, 16 0z., 24g _____ 3 25 Clorox, 22 0z., 12s _____ 3 00 Lizzie, 16 0z., 12s_____ 2 15 BLUING Am. Ball, 36-10z., cart. 1 00 Boy Blue, 18s, per es. 1 35 BEANS and PEAS . 100 lb. bag Dry Lima Beans,100 lb. 7 50 White H’d P. Beans__ 4 35 Split Peas, Yell., 601b. 3 95 Split Peas, Gr’n. 601b. 5 00 Scotch Peas 100 lb.___ 7 50 BURNERS Queen Ann, No.1 _____ 1 15 Queen Ann, No.2 _____ 1 25 White Flame, No. 1 and 2doz. 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross______ 15 Ams Whole Wheat Fla. 24s 1 83 Whole Wheat Bis., Post Brands Grapenut Flakes, 24s__ Grape-Nuts, 24s ______ Grape-Nuts, 50s ______ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0_ Post Toasties, 36s ____ Post Toasties, 24s ____ Post Bran. PBF 24 __ Post Bran PBF 36 e Sanka 6-1ib Rp bo po bo WD iw OT 69 bo rp o Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6___ 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed______ 6 25 Warehouse __._______ 6 25 Bete 2 75 Winnen 5 sewed______ 4 50 Whisk, No. 3... 2 25 BRUSHES Scrub Solid Back, 8in. ______ 1 50 Solid Back, lin. ______ 1 75 Pointed Ends _________ 12 Stove SpAKer 1 80 NO 60 2 00 Pertmeas 2 60 Shoe Net) oo 2 25 No. 2-0) 20. 3 00 BUTTER COLOR Dandelion __..________ 2 85 CANDLES Electric Light, 40 Ibs._ 12.1 Plumber, 40 Ibs._______ 12.8 Paraffine, 6s 14% Paraffine, 125 _________ 14% Wicking 40 Tudor, 6s, per box____ 30 CANNED FRUITS Hart Brand Apples NO. 10 4 75 Blackberries Pride of Michigan_____ 2 55 Cherries Mich. red, No. 10_____ 6 25 Pride of Mich., No. 2__ 2 60 Marcellus Red_________ 2 10 Spernl Pis i 35 Whole White__________ 2 86 Gooseberries No 0. CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 oz._ Clam Bouillon, 7 oz__ Chicken Haddie, No. 1 Fish Flakes, small____ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz.___ Lobster, No. 4, Star_ Shrimp, 1, wet_______ Sard’s, 4 Oil, k’less__ Sardines, 4% Oil, k’less Salmon, Red Alaska___ Salmon, Med. Alaska__ Salmon, Pink, Alaska_ Sardines,Im. 4, ea.__6@11 bh DS Go Co ND et et bo Do bo tp bo or or Sardines Cal 971% Tuna, % Van Camps, Beg. 1 75 Tuna, 4s, Van Camps, Men 1 OZ. 5 Tuna, 1s, Van Camps, ee 60 Tuna, %s, Chicken Sea, fox 1 85 CANNED MEAT Bacon, med., Beechnut 1 71 Ba'con, lge., Beechnut_ Beef, lge., Beechnut___ Beef, med., Beechnut _ Beef, No. 1, Corned ___ Beef, No.1, Roast ____ Beef, 2% oz., Qua., Sli. Beef, 4 oz. Qua., sli. Beo>fsteak & Onions, s. Chiii Con Car., 1s_____ Deviled Ham, 4s _____ Deviled Ham, %s _____ Potted Beef, 4 0z._____ Potted Meat, 4 Libby_ 45 Potted Meat, % Libby_ 75 Potted Meat, % Qua.__ 55 Potted Ham, Gen. %__ 1 45 Vienna Saus, No. %___ 1 00 Vienna Sausage. Qua._ 80 Veal Loaf, medium___ 2 25 DO Rb bo et et DO CO DD 2 or Baked Beans Campbells 48s_________ 2 35 CANNED VEGETABLES Hart Brand Asparagus Natural, No. 2... 3 00 Tips & Cuts, No. 2____ 2 25 Tips & Cuts, 8 oz._____ 1 35 Baked Beans 1 lb. Sace, 36s, es._____ 17 No. 2% Size, doz._____ 1 60 No. 10 Sauce__________ 3 90 Lima Beans Little Quaker, No. 10__ 8 25 Baby No. 2 1 60 Pride of Mich. No. 2__ 1 35 Marcellus, No. 10_____ 6 50 Red Kidney Beans Ge 10 a 3 90 Me. 2) ee 871% 8 0f. 00 43 String Beans Choice, Whole, No. 2__ 1 55 Cut, No. 19 0 7 25 Cu Ne 2 1 35 Pride of Michigan_____ 1 15 Marcellus Cut, No, 10_ 6 00 Wax Beans Choice, Whole, No, 2-. 1 55 Cut, No. 1469 7 25 Cu, No.2 1 35 Pride of Mich., No. 2__ 1 15 Marcellus Cut, No. 10_ 5 50 aaa Beets Extra Small, No. 2____ 2 Fancy Smail, No. 2___ 1 75 Pride of Mich., No. 2% 1 Hart Cut, No. 10 3 Hart Cut, No. 2 _ Marcel. Wihole, No. 2% 1 35 Hart Diced, No. 2__._ 90 Carrots Meek, Noo 90 Diced, No.10 _ 4 00 Corn Golden Ban., No.2 ___ 1 25 Golden Ban., No.10 __10 00 Little Quaker, No, 1._ 90 Country Gen., No. 2___ 1 20 Pride of Mich., No. 1__ 80 Marcellus, No, 2______ 95 Fancy Crosby, No. 2 __ 1 15 Fancy Crosby, No. 10 _ 6 50 Whole Grain, 6 Ban- fam, No. 2. lags Peas Little Dot, No. 2______ 2 00 Sifted E. June, No.10 _ 9 50 Sifted E. June, No.2 __ 1 75 Marcel., Sw. W No. 2_ 1 45 Marcel., EK. June, No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkin ee 00 4 75 NO 2 1 30 Sauerkraut DO 10 4 00 Mee Ja ae NO2 90 Spinach We oe 2 25 OF 1 80 Squash Boston, No. 3.________ 1 35 Succotash Golden Bantam, No. 2_ 1 75 fart, No 2. 1 55 Pride of Michigan____*. 1 15 Tomatoes Ne 10) ee 5 25 No.2 1 80 NO, 2 oe 1 40 Pride of Mich., No. 2% 1 35 Pride.of Mich., No, 2__ 1 10 Tomato Juice Hast, No. 10... 4 75 CATSUP : Sniders, 8 oz, ___.._-- , 99 Sniders, 14 0z, ._--__-- 1 55 Sniders, 80z. __--- doz. 95 Sniders, 14 0z. __..doz. 1 55 Quaker, 80z. _....doz. 90 Quaker, 140z, ___.doz. 1 20 Ruby, 14 0z.--.-.-doz. 95 CHILI SAUCE pniders, $0z. ___._ 1 65 Sniders, 14 oz. ________ 2 25 OYSTER COCKTAIL Sniders, 11 o0z.----_- 2 00 CHEESE Roquefort __._- OEE 68 Wisconsin Daisy ___. 14% Wisconsin Twin ______ 13% New York June_________ 24 man Seeo 40 AACR a 15 Michigan Flats _________ 14 Michigan Daisies _______ 14 Wisconsin Longhorn____ 15 Imported Leyden _______ 2: I lb. Limberger _____.___ 20 Imported Swiss__.______ 52 Kraft, Pimento Loaf____ 24 Kraft, American Loaf___ 22 Kraft, Brick Loaf ______ 22 Kraft, Swiss Loaf_______ ot Kraft, Old Eng. Loaf___ 32 Kraft, Pimento, % Ib._ 1 60 Kraft, American, % lb. 1 60 Kraft, Brick, % lb.____ 1 60 Kraft, Limbur., % Ib._ 1 60 CHEWING GUM Adams Black Jack______ 66 Adams Dentyne ________ 65 Beeman’s Pepsin _______ 66 Beechnut Peppermint___ 66 Doublemint ____________ 66 Peppermint, Wrigleys __ 66 Spearmint, Wrigleys ___ 66 amicy Pritt 66 Wrigley’s P-K________ -- 66 Teabery 66 CHOCOLATE Baker, Prem., 6 Ib. %_ 2 50 Baker, Pre., 6 lb. 3 oz. 2 42 i CLOTHES LINE Riverside, 50 ft._______ 2 20 Cupples Cord _________ 2 90 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand_______ eo Boston Breakfast_______ 23 Breakfast Cup _______ 21 Competition _.._.__- 15% oe 19 meseeee 29 Morton House _______ 31 Netrow 26 Quaker, in cartons_____ 21 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100____._ 12 Frank’s 50 pkgs._____ 4 25 Hummel’s 50, 1 Ib.____ 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 EVAPORATED MILK Quaker, Tall, 10% oz. 2 85 Quaker, Baby, 4 doz.__ Quaker, Gallon, % dz._ 2 85 Carnation, Tall, 4 doz. 2 95 Carnation, Baby, 4 dz. 1 48 Oatman’s D’dee, Tall _ 2 95 Oatman’s D’dee, Baby 1 48 Pet, fal oo 2 95 Pet, Baby, 4 dozen___ 1 45 Borden’s, Tall, 4 doz._ 2 95 Borden’s, Baby, 4 doz. 1 48 GIGARS Hemt. Champions__._ 38 50 Webster Cadillac ____ 75 04@ Webster Golden Wed. 75 00 Websterettes ___ 38 50 (IRCOR 38 50 Garcia Grand Babies_ 38 50 Bradstreets _________ 38 50 La Palena Senators__ 75 00 Oding = ee 38 50 R G Dun Boquet____ 75 00 Perfect Garcia Subl._ 95 0v Budwiser 19 70 ‘ango Pantellas_____ 13 00 Hampton Arms Jun’r 3/ 56 PvGlaw 20 35 U0 Kancho Corono_______ 35 00 Memway 220 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 90 Big Stick, 28 lb. case__ 16 Horehound Stick, 120s 75 Mixed Candy Kindergarten _____ af Seager oie 09% French Creams_______ 114, Paris Creams_________ 12 guplier Re sis = 09 Fancy Mixture________ 14 Fancy Chocolate 5 Ib. boxes Bittersweets, Ass’ted_ 1 25 Nibble Sticks 1 os oo Chocolate Nut Rolls__ 1 50 Lady Vernon_________ 1 '5 Golden Klondikes_____ 1 05 Gum Drops Cases Jelly Strings________ 14 Vip Top Jellies______ 091% Orange Slices... O09, Lozenges Pails A. A. Pep. Lozenges ____ 13 A. A. Pink Lozenges ____ 15 A. A. Choc. Lozenges ___ 13 Motto Hearts______ 16 Malted Milk Lozenges___ 19 Hard Goods Pails Lemon Drops_____.__ 12 O. EF. Horehound Drops_ 12 Anise Squares ______ 13 Peanut Squares ________ 13 Cough Drops Bxs. smith Bros. 1 45 Puegens 1 45 ick’s, 40/10c___ 2 40 Specialties italian Bon Bons_______ 16 Banquet Cream Mints__ 17 Handy Packages, 12-10¢ 80 COUPON BOOKS 50 Economic grade__ 2 50 100 Economic grade__ 4 50 500 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib. boxes 2 42 DRIED FRUITS ieee Apples N. Y. Fey., 501b. box____ 13 N. Y. Fey., 14 0z, pkg. __ 16 Apricots Evaporaited, Choice __ Evaporated, Ex.Choice 14% Maney or 1614 Ex, Fancy Moorpack__ Citron 1). bee 24 August 2, 1933 M vackages currants ies ICHIGAN TRADESMAN S, 11 0z.- - Cc ian ge 11% Diamond, No. 5. dt. 6 15 FRESH MEATS HER = Searchlight, 144 box... Z RING Imp ‘l, “oe Dona. & One |e 2 5 20 Top St yg Holland H Am Famine. 166 | TEA erial, 12s, pitt 5 amond. No, 0___-___ Steers & Heif.__- Mix ue errin eee ly, 100 box__ 5 60 Imperial, 12s, es i - ___. 490 Good Steers & Heif.____ a Mixed, Kegs cponllaaa! oa White, 100____ 3 60 : Japan 15 wee Steers & Heif._____ 08 ee ane nal Hote EB, 60s. a 2 20 Plaga ee 13 Safet om, Steers & ae con MLS ed, Ai a ai is wwaptna, 160 box__ 5 SHOReEe 7 onaae o Bea Top. 6 Matches Heif. "07 Milkers, kegs —————-- poke Wits, if bon 3 ey Raney —— WW 00 32 Evap. Choic Signal Light - 2 4d Milkers, half bbls._-—--—- Jap Rose, 100 box____- a9 Neo. | Nibta.. : ro cisilaian ——— ght, 5 gro. es 5 00 B Veal Milkers, bbls. ____--_---_ ag re box. 3 as oe 31 ee oe ar | Olive, 144 box__. | 08 Lava, Gb box 225 {halen ins 3 a Bs ake Herrin Pummo, 100 box_____. 4 85 waney a ie a 4 MUELLER’S PRODUCT ee ft. Bee SS 70 ge ai - Orange, American_______ a no 3 oz. i ( ae a” 50 sm. _. 2 10 Ceylon eo pagh eee Grandpa Tar, 5 a 8 eS , flbow oot ha 2 10 Spring san. 18 , Mackerel a Soap, ie toe 3 5 i. a 41 Raisins Egg Noodles, 6 0z. ____ 2 a Good ee a ee 16 Et 60 Count, fy. fat 6 00 bt tna Barber Bar, 9s 50 . ocaad ae Egg Vermicelli, 6 02... 2 10 Medan 12 ails, 10 lb. Fancy fat 1 50 Lu iams Mug, per doz. 48 © English Breakfast aa eS Wee AG aie € ca ee = “eee 4 eee” ae Puaker s'dless bik oi Cooked Spaghetti, 24¢ an 3 Congou, choice -. 35@36 oem aad 1 MW @ af 20 Med. F White Fish Congou, fancy __---- 42@43 ps mooie is oe, Ses Mutton Med, Fancy, 100 Ib.-_ 13 0 a 15 oz... 7 €eod 04% Milkers, bbls. __-_---- 18 . SPICES Oolong Medium oe 03 K K K K Norway___ 19 50 : Whole Spices Medium -__-_ 2 Pas eee er . Sb! patie 1 40 Allspice Jamaica___—_- an Gee - 90@ 100, 25 lb. bo ms NUTS ee Cn tans ta, (okce Gonaar go Wey 45 aoe --@ oe Heed lo itases te oc a 0 UCUlUmemelUlUl " 700 80, 2 Ib. boxes __@07%4 Almonds, Peerless - 15% ; Pork co 5c pkg., doz.-. @40 60@ 70, 25 lb. b 07% Brazil, large __--______ Loin, med.___-___- zinger, Africa -———__.. @19 Dae Ge a bonce 7 Vises ca a Butts ee pe Mixed, No. 1 au ¢ TWINE a Dus . S--@08, Fancy Mixed__-----... 11% Shoulders _—_____-__- Mi: ee ee | Ble sott 3 ply cone aS 40@ 50, 25 1b. boxes --@08% Filberts, Naples ———_- ea 06% See Nines ame’ > Gee Cotton, 3 ply balls ~~~ 33 4 ag ee in 1, Paste, doz.-___- vutmegs, 70@90 __---- D5 7 ae 33 So! ee ee pe Ee ee ee oo eee ee ae ais 18@ 24, 25 lb. gta eis —— roel aan ye. Trimmings __________ 05 eae: aon. 2 00 Pepper, Black -------- @23 il ‘ ecans, 3, star = 25 Bixbys, doz. --------- Pecans, iat a a Shinola, doz._--------- 1% i FC VINEGAR oth == 90 Pure Ground -O. B. Grand Rapi ‘ Walnuts, Cal.________13¢ 50 (ae nd in Bulk Ci . Grand Rapids ell lc ie@ 2 Allspice, Jamaic @ sider, 40 grain_- 5 Pearl, 100 1b, sack Hickory ) Cloves, Zanzbe ca.__-. @16 White Wine, 40 grain_- Me ’ packe 2608s ee 07 PROVISIONS pai a —— @27 White a 40 grain__ 20 Ss Clea a Pork ee pc apigah Ginger, Corkin ee oa sl ies Bulk Good alted Peanut ‘lear Back. ..__ 16 00@18 ‘kne, per doz.-.. 1 30 woe ip Elb.Macaroni, 20 1b. , Fancy, No. 1... Short Cut, Clear_-___ 12 . Foe So ie ne ae oC Egg Noodle, | a! ee Black Silk Paste, ‘d oe Pp a @ WICKI Noodle, 10 Ibs.-__ 12 ellop’e case_ 1 30 Enameline Paste py : 7 pe pd Black ‘ai No. 9, per gross NG ¢ ec, le uw ¥ r : Ps ec RE “a en Salt Meats ee sais, doz. 1 30 Douce White 0 pane Re en : per gress _______ 1 3 noon Pearl Barley as Shelled lies 18-29@18-10-09 | Radium, per doz. doz. 1 30 Pepper, Cayenne —_-—- @25 No.3, biol aa 1 50 _Pearl Barley =| Almonds: ——__________ adium, atiaie Pais auc eae Ween a Barley ae i 00 Peanuts, aaa in . iver per x 1 30 prika, Spanish ____- @30 pn sr Rae. ean age. a ester oe lb. bags.---- ard Stove Enamel, dz._ 2 ochester, No. 2, doz = ~-------- 450 Filberts Cae — ae in tierces. 1 Vo No. 10, doz._ 1 = a Seasoning Rochester, No. 3, aca. 2 20 Pecains, a = tubs ce paca Gy Stovoil, per doz.___--_- 3 00 otha Powder, 1% 02.-- 65 tayo, per doz._-______ 75 oe Saas Inut California _____ 45 20 1b. sos a advance 4 — ao oo - |. + Palls _____ advance % es A Oe es 80 a 10 10 Ib. pails A, Onion $S : eo ad n Sale a= 51. pails —-_--advance ton Se Garlie oa ee Tapio 3 1p. pails _____ ae rand Rapids Ponelty, 344 0Z.--—_-- 3 95 Bushels rs . ie uae ‘ap oon wien ciciave Compound aa a Colonial, 4 2 We 95 Kitchen Bouquet _____ 4 ae coe Wide Band, ee te a Compound, tubs —oo eee i. 129 Laurel Leaves <8 wat cee ee ae Dromedary tearing ; to el 3 doz. case___ 3 - ee oe ee 24-2_ 1 35 eee: ia Market, Sian Eloy - 2.0 3B --- Med. No. : r Sav 5 aS ep , Single he 95 o Ho, Kegs, wet, Ib... 16% assasas Med. Not,’ 100 Ib bie, 1 00 aie at 4a o a es icles Se ee 40 splint, lz oo ee a o Bologna -—-------------- eee Us ne fa OU Siete 8 50 i 4 Mo eg oe = fe s. 5 Spli can ll 7 50 oo .. Frankfort a Cream Rock for ice . a a 6 50 Assorted flavors. “ OLIVES Ue 200 ee es Ib., each 85 avors. i Jar, oe ace. 1-05 ee. doied a a diaries 280 Ib. bbl. 4 00 avanen Horror 4 ae OZ. ar, Plain, doz._ 1 95 ce 13 Bak (oT 40 rs : orn Bi eae al., each____ 2 40 Gua He Pal 808 2 Eick Salo wii ofS Klngtnd SH ine 2 gg FU tet aie ; : 8, each____ aN Aan Gar Gale ‘ -, bags, per 100-_ 2 65 ee «6 a Jar. Stuff., doz. __ 1 "3 H Smoked Meats 28 ib a per bale___._ 1 00 Argo, 24, 1 lb. pkgs.___ 1 52 sais ea ee ee Ge a ke ams, Cert. 14-16 Ib... 16 . bags, table_____ 49 Cream, ge 2 20 Pails toa ie eo te : ie at. Ciemed - oO Presto Mason Le sae te ic wa ee @15 ‘ Gloss 14 oC Galvanized eis 2 85 .O. B. Grand Rapids era Argo, 24, 1 1b. pkgs 5 it ie oe 3 10 Halt pint n= aan Pe tutes Sera @24 Argo. 12, ri eee nee ia ee Se eee 7 ANAT amis @es . Argo, 8, 5 1b S a a ' any 4 a ~ 7 40 Pienic Botled Hams ae caramel . & 5 Ib pkes..____ 2 <6 ) Ce y J ms__.-@16 5 Silver Glos Half gall -,8 65 PARI Boiled Hams___ li ageeaeaee arr gation ne ue S GREEN a Minced a aH MORTONS ee pkgs... 255 Mouse, woul as 60 ae : acon 4/6 Cert.________ @ ODIZED| iger, 26-5 ____-__---- Mouse, wood, 6 8 St ee ee @14 lODIZED Tiger, 50 Ibs os , wood, 6 holes__ 70 . _ 32 @ 0 2975 Mouse, tin, 5 ; -------------+- 30 ia cca holes... 65 7 SALT Uta oo FRUIT CA Boneless — Mouse, spri ie i. Presto Red 7 nel : a @19 00 San ie SYRUP eke: ae Gene eae 70 ere ee Live etree. oon en Nor 1% 2% _ i ; r aol lee.\ 3 Ca To 5 a fa, ae ; ines pcre ip, 2 : itis Sane Bese 1 ec Ne ee a ah 5, 1 dz. 3 24 rel Galvanized_____ 8 75 ean 16 fenlion 468 count cn Gap a or Nake Dea Hara. No. ~ 30 foe Galvanized___ 7 75 he ea - oe Raa are, No. 146 ss 3 G2 CC mall Galvanized _____ 6 75 oe 7 oe i en ee 5. 1 dn. 3 32 Sweet Small cea aa aS ee 7 5 gallon, 500 : e lots__-__. 2 30 Wash GELATINE Banner, 6 0z., doz. ____ 7 25 lodized, 32, 26 oz... 2 40 Imit. Maple FI penne Globe 5 5 wae Panner, — . 90 ied ive case lots__------- 230 Orange, No.1% 2 a 4 a Brace, ae 6 os Minute, ee eee Oa at Bae oe Rese_____. 4 05 Orange, No. 3, 20 cans. 439 Doubl i inp che oe 6 00 te: ar aaa a 1 55 ie ee 5 30 dae eee oa | 3 doz. : ingle Peerless____-~_- 5( ----- 1 40 Dill Pickles eur ae Kain ee 7 oe ee ene megeaee Gal., 40 to Tin, doz. : Be y Mule Team anuck, per eal 1 «50 niversal 2 = re 39 . _) 315 24,1 lb. packages a Kanuck, 5 gal. 2 - 72 2 oz. Glass Thrown__. 1 45 RUSKS 48, 10 oz packages____ 4 40 oes 96, %4 Ib. = Postma * * » %& . packages____ 4 60 JELLY AND PRESERV __ Dill Pickles, Bulk 18 rolls, per oo ak Grape Juic 13n. Butter 5 ee eo coo 1 39 Were ace ee 4 ae ee 30 Ib. pails. 160 45 aan be oe 11 25 12cartons, oii oe WASHING POWDERS wee pint case... 2 25 iat ee ma ©, 6 om, Anat. doz. 90 Psde. ia 30 00 , per case ___ 1 57 Bon Ami Pd., 18s, box. 1 90 NVelch, 26-4 oz. case___ 2 30 im, Butter 25 00 re Pres.. 16 0z., dz._ 1 40 a Cake, 18s_.-. 1 65 rillo ce j LO — nn 85 a ee 5 COOKING OIL WRAPP = enon Climaline, 4 doz.______ 2 > Mazola Fibre, Manilla bol gay 5 ce Cc PIPES hee a ATUS Grandma, 100, 5¢_-___. Pints, 2 doz.__________ 460 No. 1 Fit tees os ob, 3 doz. in bx. 1 00@1 20 | and Hammer 24s_ 1 50 Grandma, 24 large---- 7 & Quarts, ida. = 4% deh ec. Fe ann 06% Lvs ee ee eh Gels, cach “a ee. all, per doz.___- 38 ae nay 12 Jarge___1 80 5 “Gallon Pasco lene ig s1 Kraft Stripe___-----_- 0914 a en od, 24___ 4 25 fo ans, each_ __ & oo Ce an La France Laun., 4 dz. 5 PLAYING CARDS, Granulafeirnoftees. 1.25 Getagon, Clean, 4 da. 3 40 v ee ae ee 18-2% Ib one aan maT 3 90 TABLE SAUCES Magic. 3 dos.— MARGARINE Torpedo, per doz._._._ 2 50 packages -___-----_- 1 10 Rinso, 40s Ce 2 . Lee & Perrin, large. 5 75 Sunlight, 3 doa. mo ‘ be wa Spotless Cleanser, 48, Lee & Perrin, small___ 3 35 Sunlight, 1% doz. --_-_ 1 35 ilson & Co.’s Brands 20 om. "30 ¢ oe Pepper ——-----__-_-_- 1 60 Yeast Foam, 3 doz. 9 7 Oleo Sani Flush, 1 doz.___- Royal Mint__..__-----. 2 40 Yeast Foam, 1% doz. 1 35 Nat. Sapolio 3 do doz... 2 25 Tobasco, small 4 a Jie cease Special Roll manne------- 09 POTASH COD FISH $ oo 315 Sho You, 9 oz., doz.___ a ae anenanenn- oo 11 Babbitt’s, 2 doz 275 Deetless, 1 1b. boxes... 18 a te AL doz.___ 2 00 Z. ~~ 75 Old Kent. 1 1b. pure Brn) ge Ww. pite, SoS 2910 -+—___ IN THE REALM OF RASCALITY (Continued from page 11) of the product or results obtained from its use. The Federal Trade Commission has ordered Howard B. Drollinger, New York, to cease representing in the sale of a solenoid belt known as “Ton-i-zer,” that this belt or any similar device designed ito operate through exposure of a human subject to a low-frequency alternating magnetic field, without physical conductive connection in the circuit, has physical therapeutic effect upon the subject by reason of the mag- netic field. Drollinger also is not to represent that the device is calculated to aid in preventing, treating or curing illness through application of a low- frequency alternating magnetic field. Drollinger had withdrawn his answer to the Comimission’s complaint in this proceeding and consented that an order be entered. The Federal Trade Commission now has available for distribution in mimeo- graphed form the statements of facts in a series of stipulation proceedings involving false and misleading adver- tising practces. A copy of the state- ment of facts in any case may be had upon application. In the following lisit of these cases, are noted the number of the stipulation; classification of re- spondent as publisher, advertiser-ven- dor or advertising agency; commodity involved, and name of respondent. The list is a follows: E. E. Paddock, Kansas City, Mo.; advertiser-vendor of an alleged cure for gallstones. Health Appliance Co., Cleveland; advertising-vendor of an appliance for drooping chins. G. F. Willis, Inc., Atlanta; advertis- er-vendor of pills. Johnston Chemical Co., Fort Bragg, TRADESMAN Cal.; advertiser-vendor of a remedy for stomach ailments, S. S. Russell, St. Louis, trading as The Drysorb Co.; advertiser-vendor of a pile treatment. T. Hilgendorf and L. Timmerman, Milwaukee, trading as Mimeostyie Press; advertiser-vendor of an adver- tising plan. Ulticur Company, Inc., Chicago; advertiser-vendor of an alleged cure for stomach ulcers. Lee Manufacturing Co., Chicago; advertiser-vendor of ‘bargain merchan- dise, C. W. Cook, trustee, Chicago, oper- ating as a ‘common law ‘trust under the trade name Dr. Clason Viscose Co.; advertiser-vendor of a treatment for varicose veins, W. D. Smith and Thomas Baden, Kalamazoo, trading as the Midwest Products Co.; advertiser-vendor of an appliance for treatment of the prostate gland, Jacob Gilbert and Joseph Gilbert, Nashville, trading as American Feather and Pillow Co.; adivertiser-vendors of feathers, pillows and bediding. Raymond Doyle, Long Island City, N. Y., doing business as Lecithin Co.; advertiser-vendor of an alleged stimu- lant. Conley Ointment Corporation, Mun- cie, Ind., trading as Conley Ointment Co.; advertiser-vendor of a treatment for eczema, Mary E. Boyer and Floyd R. Per- kins, Battle Creek, trading as Gaduette Co.; adventiser-vendor of an alleged strength and weight builder, Beauty Research Corporation, Brook- lyn, advertis’ng also as Dr. Harris H. Luntz; adivertiser-vendor of a treat- ment for age lines, wrinkles and blem- ished skin, The Helmet Co., Cincinnati: adver- tiser-vendor of chewing gum and candy mints. Clifford Fears, Kansas City, Mo., trading as Margaret G. Stanley; ad- vertiser-vendor of an alleged tonic. A. C. Haysler, Jr., Kansas City, Mo., doing business as Dr. Southington Remedy Co.; adivertiser-vendor of various treatments for wiomen’s dis- eases. Natural Kan.; brace. Body Brace Co., advertiser-vendor Salina, of a body The Federal Trade Commission has ordered B. Bruce Bessemer, Holyoke, August 2, 1933 Mass., trading as American Academic Research Society, to discontinue un- authorized use of the name of a college in advertising a set of books called “Progressive Reference Library Enicy- clopedia.” Bessemer is directed to cease oper- ating under the name “Mount Holyoke Research Society” unless purchasers are clearly informed that the books sold are sot sponsored by Mount Hol- yoke College. He is not to represent that he or the American Academic Re- search Society has any connection with Mount Holyoke College or that the encyclopedia sold by him is compiled or edited by this college or its faculty members. Other advertising representations to be discontinued are: That a set of books will be given free to the pur- chaser; that a limited’ number of sets has been reserved to be given away to a selected number of -persons; that purchasers are only paying for loose leaf supplements intended to keep the set of books up-to-date or are only buying serv ces to be rendered by way ‘of research for a period of tem years; and that a special price is being made to the prospective customer. Bessemer is no longer to represent that a regular staff of educational ex- perts or research workers is main- tained by him to supply requested in- formation to purchasers, or that prom- inent educators or Government officials are connected with his editorial staff or are contributors to his publicat’on, unless he has obtained authority for such statements. Bessemer had waived proceedings further than the complaint and answer _in this case and consented that the Commission serve upon him an order to cease and desist from the methods of competition charged. —_~2+.___ Women Harder To Sell To Than Men That it takes more time to sell mer- chandise to women than it does to men is susceptible to statistical proof, the Bureau of the Census points out in “Employment and Wages in the Retail Industry,” recently published. The results of the Census of Distri- bution show that the sales volume per sales person is materially higher in men’s. stores than in those cater’ng to women. For illustration, in men’s shoe stores the sales per worker in 1929 averaged $18,366 whereas in women’s shoe stores the average was $14,496. ositive protection (us profitable investment ‘1 the policy of the | A MICHIGAN 244 SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mutual Building ae Lansing, Michigan eas August 2, 1933 MICHIGAN TRADESMAN 23 OUT AROUND (Continued from page 9) The interest of the public in the dis- tribution of goods is such that a cer- tain amount of supervision and regu- lation seems necessary, as for example, the setting of standards for, and the inspection of foods, drugs, food stores, weights and measures, and so on. In some states legislation has been spe- cifically enacted against untruthful ad- vertising. Such laws seem desirable and it is probable tha other states will take similar action. The rule “caveat emptor’ is passng. In its stead the seller is coming to be held responsible for all of this statements. Competition forces this in the long run, but the difficulty arises with the short-sighted dealers and with fly-by-night concerns which expect to sell a customer only once. Dishonesty in such quarters must ‘be checked, and to this end, a good “‘truthful-advertising law” will be found helpful. The administration, or the responsibility for the administra- tion, of such a law should rest with the retailers themselves. No one is hurt by dishonest advertising any more than the dealer who is trying to do business on honest lines, and who hopes for continued patronage from the same customers, Retailers as a class would be more interested to see such laws carefully enforced than any other group of citizens. In the matter of truthful advertising as well as in every other reform, the motive for progress should come from within the group rather than from without. Supported iby the good opinion of the more influ- ential members of the group of re- tailers, the law will ‘be effectually ob- iserved. Without this support, it is likely to be evaded if not neglected en- tirely. It thas been proposed in various quarters that retailers should be li- censed, their numbers regulated and their standards defined publicly. There are many legal objections to such a course and no precedents exist for such a regulation of ordinary retail business in this country. Aside from the practi- cal difficulties of carrying out such a plan, there is not yet a_ sufficient amount of general knowledge about the problems of retail distribution to warrant the public in taking a decided Stand upon any point that might be affected by regulation. Obviously the public should know where it is going before it starts, Regulation may be very desirable, and undoubtedly is, but at the present stage of our knowl- edge about the work of retailinig, it is far from clear that any satisfactory method of regulation could be devised without a great many preliminary tri- _als and errors. The problems of dis- tribution are too big and too complex to be solved by simple formulas. Un- less wisely administered, public regu- lation would be as likely tto prove harmful as helpful. Establishing reg- ulation without sufficient preliminary, “impartial investigation might result in ‘too expensive experimentation. There has been a decidedly great development of chain stores of vari- ous kinds in this country during the last score of years. A number of these chain systems ‘have {been established solely because of friction in the regu- lar channels of distribution. Manufac- turers who hhave had trouble with re- tailers and jobbers over such problems as price cutting, substitution and re- fusals to handle the goods at all have felt obliged ito establish outlets of their own, Thus, there have grown up in this country, as well as in the Euro- pean countries, a number of manufac- turers and jobbers’ chain store sys- tems, of exclusive agencies, of “tied shops,” and of various other complex arrangements in which the distribution of goods from ‘the producers to the consumers is carried out of its regular channels. If occasion for such friction is to continue, it seems certain that these independents and special distrib- utive agencies must mulitply. It is even possible that in the course of time these special agencies may take the place of the regular stores entirely. Whatever the future may bring, it does not seem that this development of multitudes of special distributive systems is to be desired. In ‘the first place, the most obvious result is a duplication of distributive agencies that are already in existence. In so far as the present agencies are inadequate to handle any given type of business, the establishment of the special type is socially justifiable. But where the apecial distributive system is estab- lished in the face of the fact that pres- ent systems are quite sufficient, one may well pause, before giving an un- qualified approval. Such duplication means waste that in many cases con- sumes all, and more than all, of the gains made through the new arrange- ment, Wealth dissipated in duplicating distributive systems already in exist- ence is lost not only to the individual who advances iit, but also to society; since if it were otherwise productively employed there would ‘be an increase of useful products or services for so- ciety. SS A second reason for doubting the good of the movement towards chain stores and other special distributive agencies is that such systems, although established in many cases in self-de- fense, have a tendency after they reach large proportions to become aggres- sive, to dominate the retail markets, to drive smaller concerns out of business and, in short, to do in the field of dis- tribution what the great trusts have done in certain productive industries. The former, a duplication of existing distributive systems, constitutes social waste; the latter, a tendency to gain control of large sections of the retail business, is a menace. But present conditions of retail trade encourage the organization and developmient of just such special systemis. Until something shall have been done ‘to eliminate the friction now so common between pro- ducers and distributors, the present tendency towards large and special re- tailing aggregations must go on, The remedy, if such it may ‘be called, is to remove tthe causes of frict’on. If a remedy is to be applied, it would seem. wise, in view of our experience with the great industrial trusts, to ap- ply it now as a preventive rather than wait until the development has gone on so far as to demand a cure. The greatest causes of friction be- tween producers and retailers at the present time are as follows: 1. Price discriminations, in which some dealers are favored at the ex- pense of others. 2. Price cutting on standard goods resulting in injury to the producer’s markets, 3. The difficulty producers expe- rience in getting and keeping their goods in the hands of dealers so that they may be obtained by the consum- ers, The first steps aimed at reducing such friction must seek ‘to prevent un- fair price discrimination between buy- ers and must grant to the producer, who desires to make a_ standiardized article, the right ito name the prices at which it is to be sold by all dealers. The elimination of the system of grant- ing price favors to preferred customers and of unauthorized price cutting of standard goods would go far towards removing many of the present serious causes of controversy. The third great source of friction in the distributive machine, mentioned above, is the difficulty experienced by producers in getting their goods into the hands of retailers and in keepin them there. The expense for traveling men and for advertising campaigns that have for their sole purpose the cultiva- tion of ‘trade relations with dealers, getting trade away from other con- cerns, and preventing other concerns from retaliating is enormous. Under present methods of competition this waste seems unavoidable. Business men everywhere frankly admit that this is one of the hig problems of present-day industry. Into this competition all of the forces of busi- ness are ‘brought into play. Far from stopping with perfecting the character of the goods offered for sale or reduc- ing the price to the lowest possible point to secure markets through the regular channels, much baser methods —amounting virtually to bribery and graft—are often resorted to. To re- duce the friction arising from these causes something must be done to open the regular distributive channels to all producers on the same terms. It does not seem beyond the bounds of practical thinking to suggest that all dealers of a certain class of goods should be required to admit to their stores the products of all manufactur- ers or jobbers who might desire to em- ploy their services upon being guar- anteed a reasonable, fair remuneration therefor, This plan might be entirely imprac- ticable in some lines. But among the gpecialties in groceries, dry goods, drugs and hardware, certainly much waste could be eliminated if the manu- facturer could freely send a sample or a small lot of this goods to the retailer, together with this guarantee to pay the retailer for his expense for a given pe- riod of time, whether sales were made or not. The retailer would then serve the manufacturer or the producer in much the same capacity and under the same principle as the transportation companies now serve shippers. Each manufacturer would at least get a chance to have his goods displayed where customers are, just as shippers are now all given the privilege of hav- ing their goods transported. This plan would mean a great sav- ing to the manufacturer in. selling and advertising expense. The problem of the manufacturer under this plan would not be how to get retail dealers to agree to take his goods or how to keep their custom after they had once begun to order, that is, to keep other manufacturers from taking the trade away; ‘but the problem would be how to make the goods so attractive in quality, appearance and price as to cause them all to be sold to consumers in. competition with other like good's from other producers, all on the same counter, or in the same show case. The real demand for an article could soon be determined by this method and at much less expense for most goods than by sending out traveling salesmen and spending large sums on advertising. There would still be some need for commercial travelers and certainly for advertising, but both forms of sales promiotion would become very much more effective that at present. ——_i—_. The retailer would be confronted by a number of problems quite different from, those ‘he has to meet now. One of these would be to provide suitable space for all of the goods that might be sent to him by producers. But since the retailer would ‘be paid! for his serv- ice, including rent for the space occu- pied by the goods, it does not seem that the problem would prove unsolvy- able. There would also be difficulty, though not insurmountable, in provid- Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants vepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale — ROAD HCUSE — HIGH CLASS. 3etween Lansing and Battle Creek. Harry Robinson, Tee-Off Inn, Charlotte, Mich. 585 For Sale—Stock of clothing, furnish- ings, and shoes. Wm. Parry, Millington, Mich. 586 FOR RENT—New corner store. Best location, headquarters of Michigan's oil field. Suitable for most any line. N. D. Gover, Mt. Pleasant, Mich. 587 FOR RENT—Beautiful basement store 30 x 70, 8-foot 6-inch ceiling. Here's a chance to get located,—right for life. N. D. Gover, Mt. Pleasant, Mich. 588 FOR SALE—On account of the death of my husband I am obliged to sell my drug stock, fixtures, building, and land. Building has living rooms above con- sisting of six rooms and bath, with water system and steam heat throughout. Is old established business. Great oppor- tunity for young man. Mrs. E. A. Webb, Casnovia, Mich. 589 For Sale—General store and gas sta- tion, on U.S.-31, Northern Michigan. In good farming community. Well estab- lished business. Address No. 590, c/o Michigan Tradesman. 590 PRE Marae eee 24 ing fair display space and prorating the various rental charges for the various classes of goods consigned to the store. The capital of a dealer would be his store room, fixtures and equipment. The risks of marketing would fall where they belong—on the producer. Accumulation of dead or unsalable stock in any community could be obvi- ated by this method of distribution. Goods not sold within a certain time could simply ‘be returned to the manu- facturer or sent on his order to some other store where sales were being made. I do not often refer to sales of busi- ness properties in this department, but I am going to make an exception to the general rule this week by hoping we may be useful in assisting Mrs. Webb to find a purchaser for her drug stock at Casnovia. Her husband died about a month ago, leaving her a drug stock and store bulding. She is an in+ valid, and cannot give the business the attention it requires. She should not be asked to take anything in exchange for the properties but the coin of the realm. No code for conducting the retail grocery business under the Industrial Recovery act has, as yet, been accepted by the United States Government. Codes have been drawn tentatively, and submitted, but have apparently not been acceptable to Uncle Sam for many good reasons. To take care of this situation in ‘the grocery business and in other codeless businesses, the Pres1- dent thas suggested a blanket code which he asks all employers of labor, grocers, of course, included, to adiopt for their own business. The President makes it plain that nobody can be com- pelled to accept this; acceptance must be voluntary, but he hopes to ballyhoo everybody into doing it, and no doubt he will have considerable, though not 100 per cent. success. One fifty year subscriber to the Tradesman writes me as follows: Am asking or a little information in regard to our President's New Deal. We have been in business over fifty vears and have always tried to live up to the Government requirements. We keep our store open form 6:30 a.m. to 6 p.m. My wife and I run our little business. never ‘having taken any sal- ary. We employ one delivery man. I could get along without him. After September 1 his hours—now 9:30 until noon; 3:30 to 5 p.m.—four hours, at 35 cents per hour and he not working hard at that. Now as a friend, Mr. Stowe, what are our requirements to come under the N. R. A? With the sales tax, etc., we are having troubles of our own and not making at present time any money in the grocery business. If any one can help us out I am sure you can. I do not think my friend need worry any over the situation because he evi- dently comes under the last sentence of paragraph 5 of the President’s re- employment agreement, which reads as follows “and in towns of less than. 2,500 pop- ulation to increase all wages by not less than 20 per cent., provided that this shall not require wages in excess of $12 per week.” MICHIGAN How he is going to increase his wages and the wages of his wife 20 per cent., when the store is not making ayn money is more than I can under- stand, but the certainly need meet with no difficulty in reducing his working hours, ‘because he will be on the same basis as the other stores in his town. E. A. Stowe. —_2>+>_____ Plowing-Under Cotton on Ten Million Acres Summer plowing of a kind seldom seen in the history of this country is under way through the Cotton Belt of the South. Before the last ground has _ been turned, more than 10,000,000 acres of ripening cotton plants will have been returned to the soil. This destruction involves bolls that would have pro- duced an estimated 3,500,000 bales in a crop that promised to total about 14,- 000,000 bales. For turning the plow into their grow- ing fields. 950,000 southern farmers will be paid approximately $100,000,000 in cash and will receive options to pur- chase at 6 cents a pound more than 2,000,000 bales of Government-owned cotton. Thus through crop destruction, pro- ducers expect to reap rewards. The rest of the country is expected to share in the returns by giving back to south- ern agriculture a profitable price for its basic farm product, in this way en- abling the farmers to return to the mar- kets as customers for manufactured products. The process is one that the Depart- ment of Agriculture describes as “re- moval of acreage under contract.” It will be paid for by the levy of a tax on cotton at the rate of 4.2 cents per pound, to take effect Aug. 1, 1933. This tax will be levied on the net quan- tity of lint cotton, or cotton which has been ginned, at the time it is put into processing or manufacture. Not since Civil War days has the South seen such crop removal. But this time the purpose is described by the Department of Agriculture as eco- nomically beneficial, instead of destruc- tive. Only on rare occasions has the world witnessed programs similar to the pres- ent. Brazil utilized the method in re- cent months when the government fi- nanced burn¢#g of surplus coffee in an effort to adjust supply to demand. Fruit growers of the West have at times achieved a like end by leaving on the trees and vines portions of crops that threaten to glut markets. But the scale of the present effort is described as nprecedented. At the rate of 40,000 a day, signed acceptances are going out of the offi- ces of the Agricultural Adjustment Administration in Washington, author- izing growers to plow under the por- tion of their acreage that they con- tracted to destroy. “Estimates from the field have re- ported that some 950,000 producers signed contracts in the 16 cotton-pro- ducing States,” the Department of Agriculture said. “All of the officers should be in Washington within a few days. TRADESMAN “Meantime. acting under the emer- gency permits, which may be issued by county agents, many producers were beginning to plow up the cotton acreage they have agreed to take out of production.” As recognition of the definite influ- ence of the cotton reduction program on production, the Crop Reporting 30ard of the Department of Agricul- ture in its Aug. 8 monthly condition report, will make allowance for the probable removal of acreage. The 3oard said: “The area for harvest which will be used in the preparation of the report will be the area in cultivation July 1. less the probable removal of acreage under contract as indicated by data from the Agricultural Adjustment Ad- ministration, less 10-year average aban- donment on the area not under con- tract. Attention is directed to the fact that the actual removal of acreage wiil not be completed Aug. 1, and, there- fore, the number of acres of cotton actually to be removed as a result of the adiustment program will not be known definitely until later in the sea- son.” The attitude of Henry A. Wallace, Secretary of Agriculture, toward pro- duction control and price-fixing plans was expressed by him in a speech de- livered July 24 at Raleigh, N. C. “The centralizing power of the Fed- eral Government, it seems to me, offers a far greater prospect of success than control by cooperative groups,” he said. “It then becomes possible to offer producers a plan which appeals alike to their individual and to their group interests. It becomes possible to reach all the major producing areas of the Nation. It is not only possible, but mandatory, under the Adjustment Act, to strive for prices that maintain a fair exchange basis with the prices of the things the farmer buys. “This last point is of the utmost im- portance. If the machinery of the Farm Act can prevent them, the dan- gers of extreme prices in either direc- tion will be avoided. There ought not to be anything comparable to rubber at a dollar a pound. It will be genuine progress if we can drive home the concept of prices that enable fair ex- change. “Certainly the people of this country long, above all, for an economic ma- chine that will keep an even keel, and I believe they would quickly relinquish their hope of spasmodic speculative profits in return for some assurance of moderate but well-maintained incomes. ——__-> oo Announcement From the Franklin Sugar Refining Co. After forty-six years of continuous service, W. W. Frazier, Jr., Vice- President and Sales Mlanager of this Company, acting upon ithe advice of his physictan, has asked to be relieved of this active duties and it is accord- ingly with deep and! sinicere regret that we accede to his request. The Frazier name thas been identi- fied with the sugar refining industry of this country for almost half a cen- tury, the firm of Harrison, Frazier & Co., formed! in 1885, beinig succeeded in 1890 by the Franklin Sugar Refining August 2, 1933 Go. Mr. Frazier’s host of friends with- in the industry itself and among food manufacturers, wholesale grocers and brokers, with whom he has been inti- mately assoc:ated for so many years, will share our profound regret that the condition of Mr. Frazier’s health pre- vents the continuance of this active du- ties. Mr. Frazier will be succeeded as manager of the Franklin Sugar Refin- ing Co. by Walter E. Beard, who has been connected with various food prod- wet lines for fifteen years and for the past five years in charge of the sales promotion activities of the American and Franklin Sugair Refining compa- nies, William F. Jetter is promioted to the position of sales manager and E. Vaughn Gordy is appointed assistant sales manager. Mr. Jetter entered the employ of the Frankin Co. in 1893 and Mr. Gordy has been identified with the sales department of the American and Franklin companies for almost ten years, ——_o~+<-—___ Soda Fountain Plan To Be Presented A newly devised plan designed to raise both gross sales and net proftis of soda fountains will be presented by W. H. Meserole of the Bureau of For- eign and Domestic Commerce at the mid-September convention of the In- ternational Association of Iice Cream Manufacturers at Chicago. The plan will outline methods by which the drug store soda fountain may be made to yield thigher gross sales, by which unwise practices and futile effort may be eliminated, and by which net profits may thus be in- creased. Efforts are to be made to nut the plan into operation in retail outle:. as a preliminary to improvements in the manufacturers’ distribution of ice cream. ——_+ ++ Move to Hold Premium Volume Sentiment against the use of pre- miums in promoting the sale of goods is growing up as a result of the codes being formulated by grocery and other producers, premium manufacturers re- port. Several industries recently adopted regulations intended to restrict the use of premiums. In order to meet the situation producers are working out sales programs in which their prod- ucts will be offered in conjunction with consumer goods. A manufacturer of flour under the plan will sell his prod- uct at a certain price and offer the con- sumer a baking tin or other utility article at cost of the item is purchased in conjunction with the flour. —_+ 2. Gabby Gleanings from Grand Rapids Lawrence J. Beaudoin, of 56 May- field avenue, salesman for the Corn Products Sales Co., suffered. a fracture of the jaw, a fractured rib and deep lacerations about the head, face and body when his car nosed under the rear of a truck, demolishing the front end of his car, on U. S, 131 at the North village limits of Cedar Springs on the night of July 14, He was re- moved to his home from Butterworth hospital on Wednesday night. His condition at this time is greatly im- proved and he expects to be back at work sometime during the next two or three weeks. —2-__ The President should be grateful for Washington’s weather. It’s the only bad thing he won’t get the blame for. mite oo be Ne Ne 5 i a EY Kg U- ( b : : SLOW BUT SURE STARVATION c . : re : = Dominance of Chain Store Must Necessarily Result in Impoverishment : Dy ie 1e x of the Community. ie i 5 iS in x Ko a- ‘ EY Ne i 5 I have been accused of many things of which I had no knowledge during the time I have con- ie a z ducted the Tradesman, but one accusation has never been laid at my door—that I have an inordi- be i 5 nate love for the chain store. I have fought this menace to legitimate merchandising with all the Ns id 5 vigor I could command ever since the viper showed its head. I shall continue to oppose it as long be e 5 as I have any breath in my body, not because it has no good features to commend it, but because a - 5 the bad features outweigh the good. Under existing conditions it has but one fundamental theory Re n 5 —to make money for the owner. Such features as service to the public, duty to the community, RG Rg and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to Ke d ' make as much money as possible and get the money so made out of the town in which it is made at kg " 5 the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in ie ie : 5 the local bank and is utilized to assist in meeting the payrolls of local factories, from which it ke a EY comes back to the merchant in never ending procession and succession, but no local banker dares kd ne 5 to use the deposits of chain stores in meeting local calls and necessities; because he knows that K n- 5 such action on his part will force him to either suspend payment or go on a borrowing expedi- Kg o 5) tion day after tomorrow or week after next. KE ( 4 Dy 5 The independent retail dealer sends out of town only sufficient funds to cover his foreign be . = purchases. The remainder of his bank deposits, which represent the profit he has made in his iS ie = store transactions, remain in the bank until invested in a home, devoted to payment on a home KS Ry already purchased on time, applied to the purchase of additional home furnishings, needed addi- Ke n- 5 tions to his store building, desirable additions to his stock or fixtures or investment in local manu- KS mit 5 facturing enterprises which give employment to home people and thus contribute to the growth iS : 5 and prosperity of his home town. x ce s The chain store, on the contrary, sends the entire receipts of the store (less rent and wages cs 5 paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- i | Fy where, to be immediately transferred to New York, where they are absorbed by high priced % re 5 executives and clerks and divided among the greedy stockholders of the organization. be . 5 This steady stream of money, constantly flowing out of town every week, NEVER TO i$ er Ey RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- ig re 5 cess of slow but sure starvation. : 5 This is the strongest indictment ever presented against the chain store—an indictment which % et a precludes the possibility of a defense, because there can be no defense to a charge of this kind, bg ne 5 based on the logic of events. i . EI This indictment effectually outweighs and overcomes any possible advantage which can be PS of Ei} _ presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- 3 yd- 2 formity in methods and prompt service. ' a 5 In the light of this disclosure, which no one can successfully contradict or set aside, the con- ig ed 5 sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying KS D the value of any property he owns in the town in which he lives, placing an embargo on the further Ke s, EY progress of his own community and helping to bring on a period of stagnation in business, real KS Ly BY estate and manufacturing which will ultimately force him to accept less pay for his services and is EY reduce the level of living he enjoyed under conditions as they existed before the advent of the ig ep EA chain store. : ie 5 The decadence of the town, due to lack of employment and the diversion of all available a - 5 capital to the headquarters of the chains in Kastern money markets, will cause a depression in farm % gS products, due to lack of local demand, which will ultimately result in the impoverishment of the 4 ‘th | BY farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable he Tis Bf products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. % : : SUNSET ENGR for aly or. Absolutely Pure i] Beautiful Attractive Packages Full Two Ounce Weight Quality Recognized by Consumers Sold by Independent Dealers Only. | LEE & CADY MORE TIME for Selling! ‘Standard Brands medern merchandis- ing plan ensures not only frequent de- liveries, but adequate fresh stocks with small investment, and quick turnover. It also gives you more time for selling by freeing you from many of the de- tails usually connected with buying. Get behind Standard Brands products and enjoy all these profit- making advantages. 2 STANDARD BRANDS NCORPORATED efasure the Mutual llay WE OFFER TO OW] Turoucu THE MILL MUTUALS ACENCY THE LARGEST MUTUAL INSURANCE ACENCY IN MICHIGAN Pace eles