my g a 4 \ Wy afte DAR RYO PO A ay EPO IY. MER PEE th 2. SFIS: ON Sean PUA TIES WR KEG 6% (CAHIF WS ) CN ae aN UR és Fe (3 MAA f) ] ‘ : Vi y Ny AY 2 Vy v oN "7 ( _ RENCE NOL) A Wtwt FOTN A : (Gi tI UN er See A ae EY ye & AAC bs O) us ea 4) Si aN i j ) A i . j 1 a§ iw) Q ) KE A a ~ SS Oe AA ee fe my Eel Q ADE ); eos O(N AC OR ANG & BET Y BY) og (CT Ne Weer SWIG ee Loan “ON Y i Oy a” beN\ a a y C= Ku = \\ — ee var, ph Se SS AIS EN WLLL JP 9g, OGD PUBLISHED WEEKLY CXS OS TRADESMAN COMPANY, PUBLISHERSR2)25(3)) 5) WZ OK OSL NLR SSS SOUNDS I Fifty-first Year GRAND RAPIDS, WEDNESDAY, AUGUST 30, 1933 Number 2606 ro CE 2 TE Te A little more tired at close of day, A little less anxious to have our way; A little less ready to scold and blame; A little more care of a brother's name; And so we are nearing the journey’s end, Where time and eternity meet and blend. A little more love for the friends of youth, A little less zeal for established truth; A little more charity in our views, A little less thirst for the daily news: And so we are folding our tents away, And passing in silence at close of day. A little less care for bonds and gold, A little more zest in the days of old: ah A broader view and a saner mind, ie A little more love for all mankind; ah And so we are faring adown the way That leads to the gates of a better day. A little more leisure to sit and dream, A little more real the things unseen; And we shall have told our increasing years; A little nearer to those ahead, The book is closed, and the prayers are said, With visions of those long loved and dead: ; And we are part of the countless dead. And so we are going, where all must go, Thrice happy if then some soul can say, To the place the living may never know. “I live because he has passed my way.” ROLLIN J. WELLS. A little more laughter, a few more tears, > WHY SO DIFFERENT || ? + Ordinarily before a life insurance policy is issued | to a policyholder, he must be regularly examined by a physician and must be proven to meet the insur- ance company’s physical standards. By thus ac- cepting only selected risks the life insurance com- panies are able to maintain lower insurance costs for those whose health is good. The wisdom of this practice is generally accepted and understood: it has been proven to be logical and practical. Sc ARE OE A Product of STANDARD BRANDS INCORPORATED Mutual fire insurance companies maintain that it is just as wise for them to inspect and select their Neer y risks. They know that property that is defective in construction or that is carelessly managed or is not kept in repair, whose owner does not observe the proper degree of fire prevention is not a desirable risk. Mutual insurance companies realize that they can escape losses and can effect considerable sav- ings by inspecting each piece of property offered to them for insurance and by declining to insure those that do not meet their standards or are not @ insure the made to meet them. Since these companies are mutual—organized only for the benefit of their im I i | policyholders—these savings are returned to the ucua ay policyholders in the form of dividends. Although mutual insurance fire companies have demonstrated over a period of 180 years the wisdom of their practice of inspection and selection, non-mutual in- SOAR SCTE REP Rei einegn WE OFFER TO surance companies continue to accept business as it © yy comes to them—the poor risks with the good— THROUGH a i wih & : penalizing the owners of well kept property in order that the owners of the poorer property will THE MILL MUTUALS AGENCY cape die Kiger ce Ri a U ( The Mutual Fire Insurance Companies doing re > business in this state, by observing the time-tried mn udzol . yy principles of mutual insurance, by subjecting each piece of property it insures to the examination of an expert inspector, and by insuring only careful own- ers of good property, have effected definite savings for their policyholders. Returned to them as divi- dends, these savings amount to many thousand dol- lars. If you have not shared in these dividends— if you are not entirely familiar with the advantages - THE iAP CCST of the mutual system of fire insurance over stock ; fire insurance, you are advised to discuss the matter MUTUAL INSURANCE ACENCY with the field-men of the mutual insurance compa- IN MICHIGAN nies. Such a discussion will probably reveal definite ’ LANSING ° methods by which you can secure sound insurance ! DETROIT ° protection at lower cost. ‘ GRAND RAPIDS i CORON aeae Mca wert eecscagerens = an Ie ner oe SMAN lifty-first Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent: each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice ‘ol Grand Rapids as second class matter under Act of March 3, 1879, JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. DETROIT DOINGS Late Business News From Michigan’s Metropolis Funeral services for Forrest S. Campbell, 243 Frederick st., a native Detroiter and widely known aquatic sportsman, were held at the Central Woodward Christian Church, Satur- day. Mr. Campbell. who had been spend- ing the summer at Orchard Lake, came into his home here Monday. Fe became ill Tuesday and was taken to Grace Hospital, where he died Thurs- day. Born here on May 14, 1848, he was the son of the late Mr. and Mrs. Colin Campbell. His father was a member of the firm of Campbell & Linn, one of the first dry goods stores in Detroit. Mr. Campbell’s entire bus- iness career was in the dry goods trade, in which he was widely known throughout the State. For the last fifty years he had been associated with Edson, Moore & Co. A great lover of aquatic sports and outdoor life, he was widely known in boating and swimming circles here. He had a large collection of medals and trophies which he had won in swim- ming, rowing and sailing events, both in Detroit and at Orchard Lake, where he had spent his summers for forty years. He was a member of the old Excelsior Boat Club, whose rowing crews were famous on the Great Lakes. At Orchard Lake, where he spent his summers on Orchard Island, he also was famed for his aquatic prow- ess, and two trophies were awarded him by the Orchard Lake Yacht Club for sailing events. Until a few days before his death he never failed to take a daily swim in the summer. For many years he held a National swimming champion- ship. Fishing was another of his hob- bies. In his youth he also won several medals for oratory and essays. Mr. Campbell was a lifelong mem- ber of the Central Christian church, now the Central Woodward Christian church, and at one time served as a trustee. In 1872 he becam a member of Union Lodge of S. O., No. 3, F. & A. M., and in 1922 was made a life member. Nathan Hack, head of the Hack Shoe Co., has just achieved the ambi- tion of a life time in the association of his youngest son, Leonard Hack, with the business, following his recent grad- uation from the University of Mich- igan. Leonard becomes secretary and treasurer of the company. At the same time, the oldest son, Morton Hack, chiropodist, becomes vice-president of the company. Nathan Hack, who is secretary of the Detroit Retail Shoe Dealers Association, believes that training the children in the business followed by their father is an excellent tradition ruthlessly discarded. “If a man thinks his business is not good enough for his children, he has no busi- ness being in it himself.” he said, and he has followed out this theory with the practice of a life time, with his two sons enthusiastically following in his footsteps. A 35 per cent. increase in sales of men’s shoes, in pairs, is reported by Steven J. Jay, buyer of this department at R. H. Fyfe & Co. The increase in dollars has been considerably less, but there is a new trend setting in toward higher priced merchandise. Most grati- fying of all has been the number of customers who have come in for their first new pair of shoes in two or three years. Incidentally, this at least indi- cates the lasting quality of modern shoes, when forced by utter necessity. Men going back to work are the most frequent buyers of new shoes right now. Style note from Fyfe’s indicates a heavy season in browns for early fall, in the men’s lines, according to Jay. This is planned as considerably heavier than last year, from early indi- cations. Blacks should come in some- what later, with a noted drift toward heavier styles. The Detroit grocers are watching what action is to be taken at Washing- ton in regard to a code. They have not been satisfied with the original plan sponsored by the National and State Associations; for while they all like the idea of shorter hours and are quite willing to close on Sundays, they do not feel that fifty-two hours a week is enough for some of them who up until now. have some advantage of a near-by chain ‘store competitor by keeping open later and they are not ready yet to place themselves on an even footing with the chain store as to hours. GRAND RAPIDS, WEDNESDAY, AUGUST 30, 1933 Expect Bitter Code Fight on Code for Retailers Washington, Aug. 29—-Of the many problems before the national recovery administration, none has more ramifica- tions or difficulties than that affecting retail stores. Rules, which may be im- posed on the stores, affect not only their operating costs and the welfare of their employes but also have an immediate bearing upon prices to the entire consuming population of the United States. As in other situations, organized la- bor has figured in the question of hours and salaries of retail clerks even though they form one class of employes which is not extensively unionized. The union representatives, however, have not pro- fessed to speak for such a large pro- portion of workers as during consider- ation of other codes. Consequently de- mands of organized labor form the least of the administration’s troubles in this case. The crux of the situation affecting the retailers is in the maximum hours of employment. The recovery admin- istration is not trying to reduce the number of hours in which the stores may remain open. In fact, it is plac- ing restrictions on the amount by which hours of service may be reduced. Unless the stores continue to remain open long hours it might be possible for the proprietors to adjust their busi- ness to the shortened hours of employ- ment without taking on additional help. Retailers Oppose 40-Hour Plan The retailers as shown by the ex- tensive hearings, are up in arms against any maximum period of weekly em- ployment as low as forty hours—as provided in the temporary code now in effect for stores other than food and drug stores which have a forty-eight hour limit. Even a _ forty-four-hour maximum is not satisfactory. The re- tailers in most lines want a forty-eight hour maximum and assert that they will have difficulty in conforming to that in view of the fact that many clerks now work from sixty to seventy- two hours and even more. The plight of the retailers in the smaller cities and in residential sec- tions of the larger cities appears to be most serious. In their behalf it has been represented that any reduction in hours of employment below forty- eight will increase costs to a prohibi- tive degree. They insist that an undue increase in costs cannot be passed on the public, as it will lead to consumer resistance. In the smaller towns it is contended that the present purchasing power simply is not great enough to stand much of an increase in retail prices and that, even with an improvement in economic conditions, there will not be a sufficient increase in business to jus- tify the program. In previous periods of prosperity, it is pointed out that the Number 2606 small retail stores have been able to exist only by keeping open long hours and by working their employes long hours. In such stores, jt is emphasized, clerks do not have to work under such high pressure as in the big city chain and other larger retail stores. ——_——_._--~> City Grocery To Be Closed About October 1 1 The city grocery and commodity stores, originated by former City Man- ager George W. Welsh in 1930, likely will become a thing of the past on Oct. I. At a meeting of the Kent county re- lief commission last Wednesday, this decision, already tentatively approved, probably will be officially adopted. It will mean turning the business over to the city’s retail stores and is admittedly experimental. Howard O. Hunter, and Julius H. Amberg, chairman of the administrator, Kent county committee, made this an- nouncement, following a meeting at which the tentative outline of the plan was presented to the committee of the whole city commission, AAs now proposed, the distribution cf milk, bread, fuel, clothing and shoes will be continued for the time being. Early abandonment of the city wood yard is recommended. The regulations drafted for closing the commissaries, however, should the plan be adopted, wil be effective “in principle Sept. 1 and effective actually Oct. 1.” The administrator appeared before the city officials with the tentative out- line of regulations in the establishment of the new plan for grocery and com- modity orders: 1. Retailers throughout the city and county who desire to participate in the sale of commodities to be allowed re- lief clients must sign an agreement with the relief commission. 2. Upon the signing of such an agree- ment a permit will be issued by the relief commission, authorizing the re- tailer to fill orders issued by the com- mission. 3. The filling of such orders will be approved only on the basis of the agree- ment with the retailer. A copy of the order blank is herewith attached. 4. Payment to merchants will be made only upon receipt of bill on the approved form attached, accompanied by the actual orders signed by the client and the merchant. ——_~>--__ Beer’s offspring: “Synthetic hops’— a synthetic oil product, one pound of which is said to be equal to 25 of hop compound; light-weight aluminum beer barrels which require no_ pitching, painting or linings; absorbent pulp- board table mats, made in colors. 2+. Selenium is used in a new insecti- cide which is said to control red spid- ers. Use thus far is limited to orna- mental plants and certain fruit crops where spray residue is unimportant. 2 Master Code Filed at Washington Ihe Master Code of Fair Com- petition in the Grocery Industry was filed with the officials of the A.A.A. on August 26. The plan of procedure from here on is an early preliminary meeting be- tween Government and Master Code Committee and following that, there will be open hearings when the industry will be given an opportunity to express themselves in connection therewith. Approval by President Roose- velt of the revised retail code is anticipated so that the agreement can be put into operation imme- diately after labor day. The sub- mission of the revised draft of the code at the night session on Thurs- day of the Washington hearing climaxed efforts which have en- gaged retail attention since the middle of June. In its three major parts, those dealing with hours, wages and fir competition, the code sets up regulations that are held likely to he the basis for a master code for all retailing. Such a master code obviously would be preferable to a series of codes, the provisions of which would conflict and cre- aie inevitable confusion. In the matter of store hours the revised code features the principle of basing hours of employment on the number cf hours a week in which the store is in operation. This was hailed as a fair com- promise to meet the difficulties of varied types of retailers. Pro- v'sion is made for extra pay for the longer hours of work. and the wege bases themselves reflect in- creased consideration for the pur- chasing power of the vast army of employes in retailing. The dramatic highlight of the code hearing was the conflict of views which developed on the fair-trade-practice section. Fa- miliar arguments were presented on both sides of the questions of fair competition, price-cutting and price-fixing. The final agreement provides that no merchandise can be regularly offered at less than the net invoice delivered cost or current market delivered cost, whichever is lower, plus 10 per cent. Against the charge that this means the eventual entrance of major price-fixing into the retail field was the view that at leact a minimum has been set up beyond which competition cannot go. As the draft is quite long— about four columns—the Trades- man deems it unwise to print it until it is approved by the Gov- ernment, in order to avoid con- fusion. In addition to the wage and hour rules, already covered by the temporary code, the following are the important features of the com- plete code, as adopted by repre- sentatives of the food manufac- turers, wholesale grocers, individ- ual retail grocers, chain grocers, MICHIGAN voluntary groups and retail own- ed wholesale houses: 1. Open prices, uniform to all trade buyers under like condi- tions, shall be made by all whole- salers and manufacturers. No di- rect or indirect price concessions. 2. Secret rebates, refunds, etc., prohibited. 3. No sales by a manufacturer below cost. 4. Minimum = markup for wholesalers 3!4%; for retailers 814%, over delivered cost. This does not apply to bona fide close out sales, sale of seasonable, highly perishable or damaged goods. 5. Corporate chains must add both wholesale and retail markup. 6. No price claims to mislead purchasers. 7. No advertising allowance ex- cept when specifically described by written contract, audited, and open to all buyers alike. 8. No free deals. 9. No premium, prize, or gift which is detrimental to trade or the consuming public. 10. No misuse of buying pow- e: to force concessions. 11. Purchaser shall not be re- quired to buy one product in or- der to be permitted to buy an- cther. 12. Wholesalers must fill gen- uine orders which they accept. 13. Retailers must accept de- livery of genuine orders which they give. 14. No substitution of product for another. one 15. No deceptive labels or containers. 16. No false or misleading ad- vertising. 17. No false statements about competitors. 18. No practices of any kind offensive to good business morals, unfair to competitors, or detri- mental to the purchaser. 19. Every manufacturer, wholesaler and retailer must keep such business records as may be necessary to determine his com- pliance with the code. 20. Code to be administered by a committee which will justly and equally represent the broad divisions of the industry, namely, manufacturers, wholesalers, indi- vidual retailers, corporate chains, voluntary chains and retailer own- ed wholesale houses, subject to the approval of the President of the United States. —_»>2»___ Jelly From Sweet Potatoes Is Palat- able Preparation Jelly of good quality can be made from sweet potatoes. From a bushel of the Nancy Hall variety of sweet potatoes the Tennes- see State Experience Station reports that it made nearly 200 glasses of jelly which appeared to be suitable as a basis for making mixed jellies of dif- ferent kinds and of desirable quality. ———-—.. A civilized nation is one that is hor- rified by other civilized nations. TRADESMAN IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion A long time patron of the Trades- man recently enquired as to the re- sponsibility of the American Security Co., 198 Broadway, New York City. He was told that Gus Martel, the owner of the concern, was absolutely unreliable. To be sure he had not mended his ways since we passed on his methods ‘last, we wrote our cor- respondent in New York City, who replied as follows: In reply to yours of August 17, the American Security Co. and its pro- prietor, Gus Martel, are well known to us. As a matter of fact we would be well pleased if we had never heard of him, because we have had at least a dozen complaints dissatisfied clients in the past few months. Mar- tel is apparently rather good when it to collections, but he is ex- tremely slow and careless when it comes to forwarding these collections to his clients. Recently, we learned that when hard pressed by one client, he gave him several post dated checks, claiming that he was broke at the time. Martel was at one time the light weight amateur boxing champion of the country. He is still active in box- ing circles and apparently devotes much time to writing articles on fight- ing and similar activities, to the detri- ment of his business. from comes Misrepresentation of Therapeutic Value Howard B. Drollinger, Washington, D.C., manufacturer of an electrical de- vice designated as “Solenoid belt”, previously designated “Ion-I-Zer’’, directed to discontinue representing that the device, or any similar device designed to operate through exposure of a human subject to a low-frequency alternating magnetic field without any physical conductive connection of such subject in the circuit, has any physical therapeutic effect upon the subject by reason of the magnetic field, or that it is calculated or likely to aid in the prevention, treatment, or cure of any human ailments. E. Griffiths Hughes, Inc., Roches- ter, N.Y., engaged in the sale of cer- tain proprietary preparations, directed to discontinue representing that a product designated “Kruschen Salts” constitutes a remedy for obesity or that it will of itself reduce excess fat: and to discontinue representing that “Radox Bath Salts” is imported from England, that its use at home pro- duces the effects of treatment at world famous spas, and that it has thera- peutic value when used in the bath, releasing great quantities of oxygen. Walker Remedy Company, Atlanta, engaged in the compounding and sale of proprietary medicines, directed to eliminate the word “health” from the designation “Walker’s Old Indian Health Tonic,” and to discontinue representing that the medicine is a remedy for fever, for liver, kidney or bladder trouble, for women’s diseases, or for pain in the neck, side, shoulder, August 30, 1933 back, or hips; that it is a remedy for laziness, a drowsy or tired feeling, rheu- matism, or pain, when these conditions are caused by anything other than constipation; that it is a remedy for blood diseases or weakness, with the tired feeling resulting therefrom, when the conditions are caused by anything other than simple anemia; and that it will relieve weakness and a tired feel- ing resulting therefrom, beyond such relief as would follow the correction of constipation, if such condition were present. False and Misleading Advertising American Academic Research So- ciety, Holyoke, Mass., engaged in the sale of “Progressive Reference Library Encyclopedia,” directed to discontinue representing that any set of books will be given free of charge, when such is not the fact; to discontinue representing that the charge made is only for the loose-leaf supplement or for research services to be rendered during the ensuing ten years by a staff of educational experts or workers; to discontinue representing that the price of $39.50 for the sup- research plements and the research work is a special reduced price when such is not the fact, and that the purchase price may be paid over a period of ten years, when payment is required. within a shorter period of time; to discontinue representing that respondent has any connection with Mount Holyoke Col- lege, or that the reference works are compiled or edited by the aforesaid college or the faculty thereof; and to discontinue the use of the name “Mount Holyoke Research Society” unless purchasers are informed that the set of books offered for sale is not sponsored by an educational institu- tion known as Mount Holyoke Col- lege. Selling Renovated Hats for New Hats Gilman Hat Co., New York City Globe Hat Works, New York City Maf Hat Works, Inc., New York City Manhattan Hat Co., Inc., New York City Prime Hat Co., New York City Grand Hat Co., New York City Prospect Hat Co., Inc., New York City H. & H. Hat Mfg. Co., New York City Herman Hat Co., New York City engaged in the manufacture of men’s made-over felt hats, directed to dis- continue selling old, worn, used, and discarded fur felt hats that have been cleaned and fitted with new ribbons, sweatbands, and linings, unless aud until there is stamped thereon or at- tached thereto, in a conspicuous place. words indicating that ithe hats are not new hut are used and worn hats that have been cleaned and made over. —_2+>—___ A man must not think he can save himself the trouble of being a sensible man and a gentleman by going to his ‘lawyer, any more than he can get him- self a sound constitution by going to his doctor.—Ed. Howe. —_~+<--_ Window screens are now being mer- chandised in cartons, complete with frames and fittings, ready for assembly. Seana a eaten yee em toc inc ya Since ahd August 30, 1933 In’eresting Observations Made in the Upper Peninsula Laurium, Aug. 21 — Many of the towns shown on the map are of the past. The depression has nearly erased them. I find many merchants here who would give a subscription willingly, were it not for their extreme shortage of funds _I have not had a more hearty recep- tion than I received to-day in calling upon Charles Salotti. He introduced his wife, who helps in the store, telling her I was the man who wrote for the Tradesman, Then he mentioned re- cent articles. He praised the Trades- man and told how it had helped him in his business, also how he enjoyed the economic and educational articles. His store is one of the most dainty and at- tractive grocery stores in the Upper Peninsula. On entereing one is at- tracted by beautiful flowers, arranged in small alcoves upon the side walls, also by the singing of canary birds, there being four cages, two at each side of the room. Above the eben are small windows along the side and back, all draped with dainty ruffled white curtains. The display of shelf goods and other foods is the work of an artist as well as the window dis- plays. In an alcove is the office and wareroom for stock, both shee and span. The floors, both here and in the main room, are scrubbed bright and clean. No wender their patrons enjoy coming here to trade. Mr, and Mrs. Salotti are good merchants and they say the Tradesman has had much to do with their success. Calumet, Aug. 22—I called to-day on James McNaughton, one of the most beloved men in this region, judg- ing by the praise all bestow upon him. Mr. McNaughton told me how you had written to him at the time of the strike among the copper mines some years ago. He approved of your posi- tion and the forceful manner in which you expressed it. He said he enjoyed the articles in the Tradesman and in parting he wished me to convey to you his best respects. The mining company of which the was once president, and now general manager, owns about all the mines in this region. Upon the walls of his office are framed phoio- graphs of men who have served as officers of the company during its his- tory. Many of them were graduates from Harvard and from other Eastern colleges. Among the number was Alexander Agassiz, a son of the noted scientist of the last century, Louis Ag- assiz, a great scholar of deep sea life. The son was a graduate of Harvard and served as president of the com- pany from 1871 to 1910. I found Mr. McNaughton to be a deep student of economic and educational topics. Our conversation led into the realms of so- cial and religious thought and political economy. He told me he recently had the pleasure of attending religious serv- ice at the church of Rev. Harry Emer- son Fosdick, in New York, and that he was much impressed with his views and was astonished at the large con- gregations which attend his church. He said he did not think a minister or priest should take too prominent a part in political and business controversy, as it would detract from his mission as a spiritual leader. I do -not know whether he is a member of a church or not, but he quoted the language of Christ, where He admonished the peo- ple, “by their fruits ye shall know them.” Jt was my conclusion that his quotation of Scripture represented the religion James McNaughton is striving to live. I venture to say there are few men of wealth and high position who possess such esteem and_ friendship from the people they serve. This trib- ute, which I heard proclaimed again and again, is the richest imheritance a man can possess. If more of our great men would follow the example of this benevolent gentleman, most of the sor- row and distress now blighting our land would disappear. MICHIGAN Mass, Aug. 23—I have learned some- thing about the value of the food quo- tations given each week that I should have known before. I find there are very féw merchants who watch the markets and advance the prices on the stock they have on hand; also when the market drops they make no etfort to move items going down. Iam show- ing them why they should do this and the saving they can make in a year. ‘The idea seems to be new to most of them and my market lessons interests them. At Painesdale the Copper Range Consolidated Corporation conducts the only store. W. H, Whitle is manager. This company is operating their mine five days a week and there are few unemployed. They own the town and I judge control its retail business. They have the largest stock I have seen in any mining town, Most of the distance from Houghton is through forests of hardwood, much of very good quality. There were scat- tering mines, but none operating. The population is about 500. It is at the foot of high rocky hills containing rich veins of copper. No mining has been done there for some ten years. As the land is xnrdwood, much has been sold to the pulp mill here, which buys its pulp timber by weight. This mill is now working four shifts of six hours each and paying the 250 men the same wage recently paid for eight hours, in compliance with the NRA code. I was told there are very few ‘here unem- ployed. There are very few towns of any account in the West end of the Upper Peninsula outside of the prin- cipal centers, so I expect to move more rapidly until I reach Escanaba. Ontonagon, Aug. 24 — Two good merchants in Ontonagon were away so I left copy of paper after interesting the head clerks in each case. This town has more jobs than any I have been in for some time. The merchants need a local organization more than any other thing. From what I was told there is poor co-operation. Instead of pulling together for a fair profit, some cut prices to where none can get ahead, I would like to have all of them in a meeting for about an hour, jusit to show them what can be done when neighborly co-operation has a chance. I hope the merchants who read the Tradesman hereafter will get together and interest the others in an active association. Thus far the big chain stores have kept clear of the town, but the merchants do not appear to realize how fortunate they are. They have one of the finest community buildings I have seen in a town of this size. I am surprised at the amount of farming land which thas been developed in this country. Oats are now being harvested and potato fields look green and thrif- At Bruce’s Crossing, the dairymen have a fine co-operative creamery, affil- iated with the Land o’ Lakes Creamery Association of Minneapolis. Frank Speese, Superintendent of the Power Co., above, was born near Howard City and is well acquainted with the people in that section. Not far from Onton- agon is Porcupine mountain, two thou- sand feet elevation, the highest point between the Black Hills and the Alle- gheny mountains. Near it is a good sized lake which is fourteen hundred feet above Lake Superior and within sight of it. Wakefield, Aug. 25—Wakefield has few merchants for population. Most of these are co-operatives. It has fine school buildings and a large commun- ity building. Here are open mines where the steam shovel takes the place of miners. Here and at Bessemer, stock piles of ore are being shipped to Ash- land, Wis., for loading upon the boats. Trade in this territory is largely served from Milwaukee, St. Paul and Chicago. There are many great mines here and the city ts also quite a dis- tributing center. I have talked with many old-time merchants who say they never saw this territory as quiet as it TRADESMAN is now. I am surprised at the extent mining has been carried on in this re- gion. It far surpasses that at Negau- nee and Ishpeming. Ironwood, Aug, 26—Found Iron- wood ‘hit by the big chain stores and conditions much as they are in Mar- quette and the Soo. The independent merchants claim the chain food stores are not observing the fair competition code accepted by the National Recov- ery Commission from the National Gro- cers Association. I had an interview wth S. W. Reid, chairman of the Go- gebic County Grocers Association. He says the chains are cutting prices be- low cost, as before, although ‘heralding they are observing the NRA code in every particular. He said he did not know whether the Government accept- ed the fair competition clause of the National Grocers Association or not. He would like to ‘have you write a forceful letter to the NRA headquar- ters and call their attention to the acts of the chains, also to learn if it adopted the fair competition clause presented to it by the National Grocers Associa- tion and to publish its reply. I was informed of a new chain store trick by an I[ronwood merchant. Missing one of his regular customers, he met him on the street and enquired why he had not been in his stere recently. This man happened to be working for an oil company. The local manager had recently received instructions to re- quire the men under him to trade at a certain chain food store, therefore his job was endangered unless he did so. As the oil company owns this certain chain food store and thousands of others, it was plain to see why this home merchant had lost an old cus- omer, This is just another example of greed run mad. It had been prosecuted and fined time and again for short weights and measures. It has brought deception to a high art. In my travels I have talked with a long list of mer- chants who have been leaders in their communities — men who were heavy tax payers and investors in home enter- prises. The big chains have enticed the people away from their stores until they find it difficult to meet expenses. President Roosevelt said the NRA is for the purpose of bringing about a “live and let live’ system in business, but the big chains hear him not. Iron River, Aug. 26—One of the out- standing firms here is Gibbs & Gibbs, who are engaged in the grocery, meat and hardware business. The firm car- ries a large and select stock of mer- chandise, which is attractively arranged in their large store. They employ a considerable number of people and render high class service to their pat- rons, hence have been able to maintain a good volume of business for these items. Iron Mountain, Aug. 26—William Khoury, manager of the Fruit and Gro- cery business of Abe Khoury, is mak- ing notable progress as a merchant. He is a careful student of market con- ditions and for this reason has a large share of the fruit and vegetable trade of the city. Careful buying and high class service no doubt account for his success. Crystal Falls, Aug. 26—The Crystal Falls Co-operative Society ‘has an out- standing young man as manager of its 3 large store here. He was formerly man- ager of the main Kruger chain in Grand Rapids. He accepted the posi- tion of manager of the store at a time its business was hit by the deflation. Although seriously handicapped by general and banking conditions, he ‘has placed the affairs of the Society upon a better basis and built up its trade to a remarkable extent, considering the problems he has to meet. Escanaba, Aug. 26—It is just too bad the way the chains have served the home merchants in the three good towns | was in to-day. Some have quit and one merchant I called upon said he was forced to a point where he would have to close soon unless some- thing favorable turned up. I would have doubled the above list easily to- day were it not for the shortage of cash. Iron River is a ‘fine little city with attractive business blocks, banks, schools and homes. This can be said of its near neighboring town of Stam- baugh, just across a ravine. The busi- ness district of Crystal Falls is on a side hill. At the top is the residence district, which is more level and here are located many fine residences. At the top of main street hill is the court- house, a costly stone structure. There are a beautiful city hall and school buildings. My route from here to Iron Mountain took me across a corner of Wisconsin, passing through the vil- lage of Florence, then re-entering this state when crossing the bridge over the Menominee river. Iron Mountain derives its name from a large ‘hill of solid iron ore, the business section of the city being at its base. The out- standing business block is the Com- mercial National Bank. Besides min- ing, the city has a large auto body plant, which operates part of the year. Passed through miles of timber on my route here, some of it virgin forest. There is considerable farming and many dairy cows, some running at large, and pasturing along the highway, making caution necessary in driving. Saw orchards loaded with apples, also good sized corn fields. Weather nice and cool. Arrived here at 8:30 P. M. to spend Sunday. E. B. Stebbins. —_»>-.___ Gave His Wife the Oleo Reimburse- ment Riverdale, Aug, ie just re- ceived from Uncle Sam my check for $14.53 refund on mutt margarine, han- dled and taxed in the years prior to the revision of the law, I at once turned the check over to the gude wife as a donation from Mr. Stowe and she adds her thanks to mine for your interest in our welfare through all these years. When your representative, Mr. Steb- bins, was here and made out my appli- cation for a refund, I agreed to ad- vance my subscription for the Trades- man another year, if and when my claim was allowed, so here is my check for it, and may God grant me time in which to read them all. (I am eighty- one next birthday) and that he will cause your mantle to fall upon as worthy, energetic and fearless shoul- ders as you have ever shown to the world. This may be asking the impos- sible, for there is not, ner ever was. many E. A. Stowes. Wilitam Horton. : M. E. Davenport President. BUSINESS EDUCATION At the DAVENPORT-McLACHLAN INSTI- TUTE is of higher grade because this school is Chartered by the State as a Class A College with power to grant degrees. College training for business is just as important as for any other profession. It is always a pleasure to give information regarding our courses. Fall terms start September 5 and October 1. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Avenue, Grand Rapids, Michigan q MOVEMENTS OF MERCHANTS Bad Axe-—The Bad Axe Grain Co. has decreased its capital stock from $300,000 to $150,000. Grand Rapils—Mallick & Besterman have engaged in the produce business in the Worden building. Detroit—The Zaka Coffee Co., 1735 Abbott street, has decreased its cap- ital stock from $75,000 to $7,500. Detroit—The Beever Plastering Co., 3301 Twelfth street, has decreased its capital stock from $30,000 to $3,000. Detroit—E. L. Rice & Co., Inc., 457 West Fort street, wholesale jewelry, has changed its name to E. L. Rice & Co. Detroit—The Garely Clothing Co., 241 Michigan avenue, has decreased its capital stock from $500,000 to $25,000. Detroit—The Wayne Products Co., 3603 East Hancock avenue, has chang- ed its name to the Wayne Producis & Brewing Co. Munising—Edward Hill, of Marquette, is opening a fruit and vegetable store in the Stevens building, Superior street. Grand Rapids—The Tisch Auto Sup- ply Co., 215 Division avenue, South, has decreased its capital stock from $300,000 to $9,420. Dimondale—The Farmers’ Elevator Co., has been incorporated with a cap- ital stock of $10,000, $6,000 being sub- scribed and paid in. Detroit—-The Western Fuel & Ice Co., 616 Ford Bldg., has been organ- ized with a capital stock of $1,000, all subscribed and paid in. formerly Detroit—The West Side Foundry Co., 8955 Thaddeus street, has been organized with a _ capital stock of $1,000, all subscribed and paid in. Saginaw—The Northern Paper Box Co., 320 South Hamilton street, has been incorporated with a capital stock of $15,000, all subscribed and paid in. Detroit—The Brownlee Co., P. O. Box 879, River Rouge station, whole- sale lumber dealer, has decreased its capital stock from $750,000 to $500,000. Cadillac—Henry F. Downstro, deal- er in wearing apparel for women, at 115 North Mitchell street, has changed the name of his store to the Fashion Center. Detroit—Courtesy Permanent Wave Shops, Inc., 15 East Grand River ave- nue, has been incorporated with a capital stock of $1,000 all subscribed and paid in. Detroit—The Cole Engineering Co.., 2834 East Grand Blvd., has been or- ganized with a capital stock of 1,000 shares at $1 a share, $1,000 being sub- scribed and paid in. Owosso—The Svarlett-Mann Elec- trical Co., Inc., 110 East Exchange street has been incorporated with a capital stock of $20,000, $6,000 being subscribed and paid in. Detroit—The White Star Milk Corp- oration, 593 Kenilworth avenue, has been organized to engage in the dairy business with a capital stock of $10,000, all subscribed and paid in. Detroit—Michigan Wineries, Inc., 19159 John R. street, has been organ- ized to deal in wines, cordials, etc., MICHIGAN with a capital stock of $5,500, all sub- scribed and $4,500 paid in. Detroit—The Marine City Manu- facturing Corporation, 1705 First street, has changed its name to the Fainyr Forge Corporation and remov- ed its business offices to Albion. Highland Park—The Highland Park Coal Co., 14525 Woodward avenue, dealer in fuel and lumber, has been in- corporated with a capital stock of $25,000, $10,000 being subscribed and paid in. Detroit—The Presque Isle Brewing Co., 1726 Dime Bank Bldg., has been organized to deal in beer and other legal beverages with a capital stock of $106,000, $6,000 being subscribed and paid in. Mackinaw City—Fire destroyed the equipment, baking supplies and a sum of money when the Mackinaw Home Bakery, burned. William Goddard, proprietor, has not announced his plans for the future. Muskegon—The National Distillers Corporation, 26 East Larch street, has been organized to erect breweries and distilleries with a capital stock if 10,000 shares at $1 a share, $1,000 being sub- scribed and paid in. Lansing—The Michigan Aero En- gine Corporation, 704 East Kalamazoo street, has decreased its capital stock from 10,000 shares no par value to 100 shares no par value and changed its name to the Lundberg Screw Prod- ucts Co. Coldwater — The Grand _ Central Screw Co. will remove its plant to Burr Oak where it will occupy a portion of the building formerly occupied by the Burr Oak Manufacturing Co. The owners, C. L. Spangenberg and O. C. Sewell announce the company will em- ploy from 20 to 40 local persons. Bessemer—Olson & Buchko, two wide-awake young recently formed a copartnership and opened an attractive food store at a choice loca- tion on Main street. Back of this pro- gressive firm is many years’ experience which, together with the large assort- ment of foods presented most attrac- tively for the housewives, and the prompt and courteous service thev give, assures their success. men, Manufacturing Matters Flint—The A. G. Redmond Co., manufacturer of auto specialties, has increased its capitalization from $50,000 to $150,000. Detroit — The Vacuum Electric Corporation, 918 United Artists Bldg., has been organized to manufacture and sell electric heating device, with a cap- ital stock of $62,500. Detroit—The Continental Malt Co., 818 Buhl Bldg., has been organized to manufacture and sell malt and malt products, with a capital stock of $1,000,060, $38,456 being subscribed and paid in. Detroit—The Universal Coal Burner Co., Inc., 3946 Cass avenue, has been organized to manufacture and deal in heating equipment of all kinds, with a capital stock of $25,000, all subscribed and paid in. TRADESMAN Detroit—The Dot Corporation, 1326 Woodbridge street, has been organ- ized to manufacture and sell vending machines, with a capital stock of 100 shares at $10 a share, $1,000 being subscribed and paid in. Bay City—Conrad P. Mangold, 68 years old, resident of Bay City for fifty-nine years and for more than forty years one of the leading cigar manufacturers of the Saginaw Valley, died suddenly Monday after a short illness. He was born in Logansport, Ind. He is survived by two sons, one daughter and one sister. —_—>-»— -—_ Gabby Gleanings From Grand Rapids Can anyone supply the present post- office address of L. E. Norton, a trav- eling salesman, who once resided at 222 Sheldon avenue, Grand Rapids. Claude L. Peifer has closed his sup- ply store and fishing camp near Hes- peria and returned to Grand Rapids for the winter. He has connected him- self with the Rickelman cafe. 209 Mon- roe avenue. The new shoe store of Worm & Sul- livan, which specializes in women’s shoes, has made its formal bow to the public. The proprietors have been overwhelmed with compliments about the fine shop they have caused to be fashioned. A. E. Worm and Harry Sullivan for several years have been identified with leading Grand Rapids stores and are widely known to local and Western Michigan trade. Mr. Worm has been a buyer and merchan- diser of shoes on Monroe avenue more than thirty-three years. Following in general the designs of some of the new foreign shops, this store has mirror lined walls, carpets blending with walls and fixtures and samples of the mer- chandise shown on display tables, the bulk of the stock being out of sight of customers. Divided into two parlors the new shop has paneled walls with rare prints and is provided with dav- enports, chairs and lamps. W. E. Dooge, of Los Angeles, is spending a month with his brother, Ed. Dooge. He was formerly engaged in the grocery business in Grand Rap- ids with his brother, John, on North avenue. After going to Los Angeles he handled groceries for several years, selling out three years ago, since which time he has been a gentleman of leis- ure. He brings good news from the Land of the Setting Sun. He says that the establishment of large gro- cery markets in Los Angeles has driv- en the chain stores out of business in the same locality. W. O. Ephlin, who traveled many years for the National Candy Co., is taking a much needed rest these days. He took his wife down to Detroit last week, where she had her tonsils re- moved in a hospital. — 7+ Grocery Chains Said to Be Sidestep- ping the Code Four large grocery chains and a na- tionally known chewing gum company are under investigation as a result of complaints that they have been violat- ing the terms of the President’s Re- employment Agreement, All were threatened with cancellation of their N. R. A, insignia. One of the organi- August 30, 19 zations has been under investigatior for some time and several conferenc« with its officers have been held. Cur- rent complaints specify that employes have been discharged to compensate for raising wages to the minimum re- quired and that several hours are arbi- trarily imposed at midday for luncheon in order to bring employes within the maximum hour day; also that clerks receiving more than the minimum wage have been cut to the required minimum. It is also charged that one of the chain grocers and the chewing gum company are printing N. R. A. insignia in company plants in violatio: of the N. R. A. plan. ———_>+>___ Plan Agreed on for Grocery Store Hours National Recovery officials at Wash- ington gave their consent during tle week to new arrangement for operating retail food stores after the Retail Food Distributors Committee of Philadelphia set the hours by agreement. All large chain stores and most independent food retailers are included in the group af- fected. Stores will be open continn- ously Monday, Tuesday, Thursday and Friday from 3 a. m. to 6 p. m.; Wed- nesday from 8 a. m. to 1 p. m. and Sat- urday from 8 a. m. to 9 p. m. except in marketing centers, where the closing hour will be 10 p. m. The plan calls for the closing of the stores Wednes- day afternoon and Friday night, with the distinct understanding that each store will average fifty-eight hours of operation a week. This, it was said, is one hour more than the average store operated in years past. —_—_~o 2 .——_—_ Christmas Tree Law Changed Act No. 124 of the Public Acts of 1933, known as the Perry act, requires that persons cutting, removing or transporting within this state Christ- mas trees, evergreen boughs or other wild srees, shrubs or vines, shall ob- tain ‘the written consent of the owner of the land from which the plants or plant parts are taken. Written con- sent shall contain the legal description of the land, as well as the name of the legal owner thereof, and failure to ex- hibit such written consent to enforce- ment officers shall be prima facie evi- dence that no such consent was ob- tained. The regulations heretofore in force only apply to evergreen trees with the roots attached. Any and all persons interested should obtain full information as to the detailed require- ments of this new law. ——_e +. Tomatoes Show Big Gain Tomatoes are a very important crop in Michigan. Improvement in varie- ties, cultural methods, closer inspection and better grading and packing meth- ods adopted by growers, together with a materially increased consumption on the part of the consumer, show a marked increase according to the Ben- ton Harbor Wholesale Fruit and Pro- duce Market records. Up to and in- cluding Aug. 17 of this year $296,154.15 in value of tomatoes have passed through the market as compared to a total value of $163,428 for the full sea- son of 1932 over the same market. ——_+-+____ The superstitions of savages in Civ- ilization is about as bad as the whisky of civilization among savages. Ce eee CD eet August 30, 1933 Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 5.20c and beet granu- lated at 5c. Canned Fruits and Vegetables—The terrific rain and windstorm of a few days back was followed yesterday by withdrawals of offerings of tomatoes throughout the tri-States, with well substantiated accounts of widespread damage to growing crops. The At- lantic seaboard area, from the Mary- land peninsula section through New Jersey, lay directly in the path of the storm. Heavy rains continuing for days inundated crops, leaving the fruit in many sections under water. The gales which developed stripped tomato vines, robbing them of protecting foli- age. Peach trees were laid bare. Corn has been twisted and bent, and in many fields left flat in the wide swaths cut through the section. The result of this was that brokers here could get no offerings of tomatoes at all, and estimates of the damage ran from 50 per cent. to 60 per cent. and even as high as 75 per cent. Standard corn jumped to 80c per dozen. Fruit sec- tions, particularly the peach growing districts, were stripped. These devel- opments for the moment obscure other happenings in canned foods. The un- certainty prevailing in many districts over codes has stopped trading largely, and buyers are currently more con- cerned with what prices they are to pay for contracts previously entered into than they are in writing new con- tracts. Indications are that shipments of cling peaches are going to be made, and in fact some are said to be on the way, at prices recently agreed to by packers and distributors, which prices take care of additional packing costs, due to higher factory overhead. Canned Fish—Production of pink and chum salmon in Alaska has been a disappointment and reports from Puget Sound are anything but encour- aging. so that a shortage of some mil- lion cases of pinks is looked for in the Northwest. Other grades of salmon held firm during the week. Dried Fruits—The market holds steady here, with a fair volume of bus- iness being done. A little reaction in business is looked for this week, due to the labor day holiday ahead: but after that trading is expected to resume on a good basis. Spot prices recently went through some adjusting, most changes being upward. There has been no evidence of weakness here, and shipments moving in from the coast have been going out to the trade against orders. New buying from Cal- ifornia has been rather dull and may be expected to lag until a certain ‘amount of stocks now in distributing channels move into consumption. Un- looked for trouble recently developed in California in the spread of strikers among fruit pickers and further hot weather damage to crops at their ma- turity or close to it. Field markets have been rather dull, but this is a development rather to be expected after the heavy buying from producers some time back. The strength of the market is indicated to a certain extent by the narrowness of trading on the MICHIGAN downward trend. Growers who still have stocks have been resisting lower bids from first hands and little business is being consummated. Nuts—The market holds well with stocks in very light supply here. Nuts in the shell are especially in narrow supply and some distributors are with- drawn on many varieties. California No. 1 walnuts are currently quoted at 15@15'%c and large budded at 17@ 17%4c. California almonds are some- what higher, Nonpareils being quoted at 16%c and Ne Plus at 14%c. Extra large washed Brazils hold at 104%@1Ic. Shelled nuts show further stiffening up, Bordeaux halves being quoted at 46c up. Cashews, midget Brazils and filberts also have appreciated. Olives—Olives are in a firm posi- tion. Stocks in Spain have been vir- tually cleaned up, supplies left there being sold up for forward shipment. With prospects for the new crop none too good the outlook is for a firm mar- ket. Stuffed queens are scarce. Stuffed manzanillas are in fair supply. Prices show no change, but are expected to advance once the demand becomes sea- sonally more active. August has been a dull month. Pickles—Offerings of all lines of pickles remain light. Dill and- salt stocks are scarce. Demand has been slow for the past week, however. Fu- ture developments hinge entirely on the new crop of pickles. Reports to date point to a light one. Spot prices are unchanged and quite nominal. Vinegar—No prices are out yet on new sweet cider vinegar. Nominal stocks of old offering at 14@16c. De- mand for all kinds of vinegar is very light. This is seasonal. Rice—The market has shown steady and sustained gains and future senti- ment is still for higher prices on new rice. With old crop rice in light sup- ply and trade interest cutting steadily into diminishing reserves, it is expected that new rice will be launched on prac- tically a bare market. New crop prices have been established and the influence of the Government is behind them to see to it that the new crop is marketed on an orderly rising scale, until satis- factory price levels have been reached. ——_+--2—_____. Review of the Produce Market Apples—Wolf River, $1.25 per bu.; Wealthy, Dutchess and Red Astra- chans, 75c @ $1 per bu. Bananas—6%4 @ 7c per lb. Beets—35c per dozen bunches or 85c per ‘bu. Butter—Jobbers hold plain wrapped prints at 23c and tub butter at 22c. Reported buying by the Government continues in the open wholesale mar- ket; in fact, much of the support comes from interests supposed to be accum- ulating butter under Government in- fluence and finance. Yet the compar- atively free stocks in storage and the fact that consumption has not come forward serves to restrict general par- ticipation and the majority of dealers operate in a manner which plainly sug- gests a desire to hold back for further developments. Cabbage—$1.25 per bushel. Cantaloupes—Home grown, 75c @ $1 per bu. TRADESMAN Carrots—35c per doz. bunches. Caulifloyer—$1 per crate. Celery—Home grown, 25@35c per dozen bunches. Cocoanuts—90c per doz. or $5.50 per bag. Cucumber—No. 1, $1.25 per bu. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: C. H: Pea from farmer_--_______ $2.85 Light Red Kidney from farmer__ 4.25 Dark Red Kidney from farmer_- 4.00 Eggs—Jobbers pay 8c per lb. for mixed eggs and 9c per Ib. for heavy white eggs. They hold candled hen’s eggs at loc per dozen, pullets at 14c and X seconds at 13c. Market on egg futures exhibited a little easiness and prices finished %@'%c lower with Oc- tober refrigerator standards at 18%4c and November refrigerator standards at 18%c. Like in butter there was a general lack of enthusiasm, presum- ably a willingness to further test out the position because of the existing uncertainties. Egg market was quick to reflect the turn in butter and other speculative issues in that outsiders were again mainly interested in the futures trend. Early demand carried the market a slight fraction higher, but the advance was feebly maintained and later indifferent sale brought about the easier close. Grapes—Wordens, $1.75 per dozen tor 7 ib. baskets. Grape Fruit — California, $3.50 for 64s and 80s. Green Beans—$1 per bu for home grown, Green Corn—l5c per doz. for Yellow Bantam or Evergreen. Green Peas—-$1 per bu. for home grown. Green Onions— Home grown, 25c per dozen. Honey — Combs, 5 @ 6c per Ib.; strained, 5 Ib. tins, $4.50 per doz.; 60 Ib. cans, 8c per 1b. Lettuce —In good demand on the following basis: Imperial Valley, 6s, per crate_---$5.00 Imperial Valley, 4s and 5s, crate-- 5.75 Hot house, per bushel______---_-_ 1.00 ‘(Lemons—The price is as follows: $600 Sunkist) 92222 0.03 2 $0.00 300 Sunkist. 6.00 300 Ned Ball 5.00 S00 Red Ball) 0. 5.00 Mushrooms—2&c per one lb. carton. Onions—California, white, $2. per 50 Ib. bag; yellow ditto, $1.25; home grown, $1.25 per bushel. Orange—Fancy Sunkist California Valencias are now sold as follows: eS . $4.25 oe 2 4.25 ae. 4.00 2 4.00 We 349 Ds ee S49 Sof ee 3.75 Red Ball, 50c per box less. Parsley—40c per dozen. Pears—$1.25 per bu. for Bartletts. Peaches—Elbertas $2.75@$3; Hale’s Early, $2.75@$3; Prolifics and Ingals, $1.75@$2. Pickling Stock —Small cukes, 20c per 100 or $2 per bu.; little white onions, 90c per 20 Ib. box. Plums—$1.25 per bu. for Burbanks; 75c for Lombards. Potatoes—Home grown sell on the Grand Rapids market to-day at $1.25 per bu. White Cobblers from the Car- olinas and Oklahoma, $3.25 per 100 Ib. sack or $6 per bbl. Poultry—Wilson & Company pay as follows: Fleavy fowls 0 0 10c bight fowls = Se Ducks = 20000 8¢ Tugkeys 220 lic Geese 22 7 Radishes—12c per doz. bunches. Spinach—90c per bushel for home grown. Sweet Potatoes—Virginia, $1.50 per bu. or $4.25 per bbl. Tomatoes—50c per % bushel for No. 1, and 40c for No. 2. Veal Calves — Wilson & Company pay as follows: Raney oe 7@9c Good 22 aie Water Melons—355@45c for Florida. Wax Beant—$1 per bu. for home grown. Whortleberries — $2.75 @ $3 per 16 quart crate. ——_~>+ + ____ Effect of Economic and Social Fac‘ors on Failures Economic and social factors have an important relation to the volume of business failures and the struggle of the individual or organization to avert bankruptcy, but discernable errors in management not related to general conditions are the cause of half of these failures, it is indicated in a com- prehensive analysis of more than 1,400 bankruptcy cases in Illinois just pub- lished by the University of Chicago. The study upon which the report is based was a joint project of the Bureau of Foreign and Domestic Commerce and the University of Chicago as a part of the program of the Department of Commerce directed at ascertaining the basic underlying causes of failure, so that failures may be reduced and the substantial economic waste involved curtailed. Analysis of factors influential in the failure of business concerns, the report states, indicates that about one half of the individual proprietors failed because of discernable errors in management, and that environmental conditions over which they had no control accounted for the bankruptcy of an additional one fourth. One tenth of the proprietors were found to have suffered reverse were found to have suffered reverses due largely to family affairs such as illness, while one fourteenth sacrificed their regular business to the whims of speculation. Mismanagement and general incom- petence, which infers lack of ability and judgment in the conduct of business, is not defined in the report, but is illus- trated as follows: “If a proprietor ex- tended credit beyond safety, withdrew from the business for personal use funds considerably in excess of a war- ranted proportion, and, in addition, was uncivil to customers, he was forthright relegated to general incompetence.” Other factors given weight in this clas- sification were such items as inadequate accounting, poor service to customers, and failure to control overhead ex- penses. —_+~+<.___ Reverses revitalize redbloods, 6 MICHIGAN TRADESMAN August 30, 1953 MUTUAL FIRE INSURANCE Fire Prevention in Schools Up until last summer the activities of the Fire Prevention Division of the Indianapolis Fire Department consti- tuted the sole attempt that was being made toward educaing the school chil- dren of the city in fire prevention. The Fire Division under Chief Lynch, was doing a good job consid- Prevention the direction of Assistant ering that it was without funds, was receiving no special co-operation from school authorities and for these reasons could follow no definite and compre- hensive program. At that time the Mutual Association of Indianapolis, a luncheon Insurance club composed of representatives of Mutual Organizations domiciled in In- dianapolis, interested itself in the situ- ation and offered to co-operate in the formulating of a definite program of fire prevention instruction for the schools and to provide $500 for the purchase of necessary supplies and prizes. It was at first thought that the instruction would take the form of a contest with prizes to be awarded the schools showing greatest proficiency in the various phases of the subject such as the execution of fire drills, some inspection work, preparation of posters and so forth, “he Fire Department, of course, ac- cepted the proffered assistance and the authorities the idea to the extent that the plan could school were sold on that the prize feature was vetoed as possibly engendering too So it be tried+—-except was decided in- which made a satisfactory showing with an much rivalry. stead to present each school engraved certificate of Proficiency in Fire Prevention, suitable for framing and hanging in the school building. particularly our proposed activity, that There was nothing new involved in is, from the standpoint gf those fa- miliar with such work, but it was new in Indianapolis in that it contemplated a definite program and was backed up it out—at least to with funds to carry Ss It was accepted for those try it out. reasons. It has not been possible for us to well curricu- lum during the past vear, partly because complete a rounded out we were new at the work and were experimenting to a certain extent but because there was prospect of a shortened school term due to the economic situation and the school rities were loath to enlarge the ex 1g curriculum to accommodate an | 1 h had importance. additional subject whicl not vet ; demonstrated its did these First. the Fire Drill Regulations were tl Nevertheless we things. rewritten to incorporate 2 » plant 1 = enh = : p tices adaptable to our schools, were re- ve best prac- ; wi si . ote. ~ ov ~ = printed and distributed to all teachers. All schools thereafter practiced such drills at least once a month—and usu- ally oftener—under the observation of a umformed member of the Fire Pre- vention Division of the Fire Depart- ment. Second, a series of fire prevention talks were given to all pupils by mem- bers of the Fire Prevention Division who were qualifed to do such work These talks varied effectively. were according to the age of the the children being addressed but-as a whole em- braced a wide range of subject mat- ter, including home fire hazards, acci- dent prevention and the of alarms. The matter of false alarms sending in A few days afiter such a talk, a Fire Prevention test was was also stressed. given to pupils in the 5th to 8th grades inclusive. This was not a question and answer test. cover time it printed fonm constituting a review of the fire prevention talk to which they Because such a test could but few subjects in a limited was discarded in favor of a had listened a few days before. In this review the important phrases — seventy-seven — of the test words and them— being for the This is nO easy examination as the members of the Fire found they were experimented on. The the 20,000 children was 65 per cent. This general average were omitted, pupil to insert these correctly. Department when average grade for was somewhat disappointing but could to some extent be attributed to a lack of full ot part of some co-operation on the the teachers and the fact that it was an innovation to the pupils. In four instances the average for the entire class was 100 per cent. correct which that fire pre- vention is an absorbing subject to a indicates school child when properly presented. Unfortunately the public could not include the poster program in their curriculum this year but the parochial schools attempted to do so and made a creditable beginning, the schools evidence of which is on display at this convention, Now that is about the extent of what has been done so far. Perhaps it does not sound like much to those of you who have had fire prevention courses But the little bit that we did (and we have not used up the $500 either) demon- the need bilty of such education in our schools. It demonstrated it so well that the teachers are now enthused with it, the school in your schools for many years. strated for and the practica- enthused with it, and just last week Mir. Al Feeney, Director of Public Safety for the State authorities are of Indiana, after viewing the results of what has been announced that during the Fire Prevention Week of done, this year, the subject of fire prevention will be introduced into the curricula of all schools in the state of Indiana. Editor’s Note: The above is a report which R. D. MacDaniel of the Mutual Insurance Association of Indianapolis, Ind.., the made to the annual meeting of N. F. P. A. at Milwaukee, Wis., recently. This was such an unusual work, with such marvelous results that attention of hose at- It is a work in the Mutual Insurance Associa- tion of Indianapolis, has taken great interest and regarding it attracted the .; pee Ase ag : tending that meeting. which reports of future activity will be made later. ——_>--__ Fire Extinguishers Provided as Part of Insurance Cost One fire extinguisher for each $1,000 insurance is provided free to the in- sured vy saved through the reduction in the rate under a new plan developed by a fire extinguisher manufacturer and being sponsored by insurance companies. from the mone Bu installing the extinguisher the fire insurance companies are enabled to reduce the rate enough to pay for the equipment, thus increasing fire pro- tection, decreasing the hazard to the company, and developing a substantial business for the company providing the extinguisher. ——__o- + _-__ Carried No Samples Perter: Where’s your trunks. sir? Salesman: I use no trunks. Porter: ol those traveling Salesmen. But I though you wuz one I am, but I sell brains, understand? | Salesman: sell brains Porter: Excuse me, boss but you is fella that’s ain't carryin’ no samples. ihe furst been here who Price Wreckers to be Placed Under Control The Ad- ministration may invoke its licensing power under the Farm Relief Act to control shippers of California Agricultural Adjustment Fruits who make a practice of cutting under the prices of the growers’ organiza- tions in selling fruits for shipment to zll parts of the country. This include strict control of the marketing of practically every fruit that Califor- would nia produces excepting apples. —_—___-@-o_____ The shrinkage factor in wood frame construction is said to be controlled by a new metal joist fitting—a pressed steel stirrup of novel pattern which eliminates nailing of joist to stud. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer @ If you were choosing property to insure You would find that the greatest profit could be made by insuring the better type of property due to lower loss ratios in this group. Under these circumstances you would certainly concentrate your efforts on insuring only select property. This is just what the Federal Mutuals have done. Consequently a 30 to 40% saving has been returned to those who own preferred property, because the Federal companies are mutual—no stockholders to receive the profits. Federal Hardware & Implement Mutuals Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS © OF DIVIDENDS TO POLICYHOLDERS Affliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. 4 August 30, 1933 MICHIGAN TRADESMAN \\ \ \ VAN ge VAY VA \ WA NA , 14 | or] \\\ \\inh Ay \\\hy \ NT \ \\ \ Chan \\\ WAY A ! 1 | Al | Hilf PEA Uy | bh | ; “ff, / \\ \\ \\\ \\\ ‘1 \\ Wh WM ME fda Hild || / / ii WY; ' \ \\\ \\ \\\\ A \\\W \WWA \ \ \ \ | Wyatt | | 1 | Loa ELL) Ly // Vy \ \\\\\ \ : VV ee The Hl | Lo i “Hl, / i, V VAN \\\ \ WV Vth } { i/f Ht iy |, LA \ \A\ ANA \ Vva\\ WEY HH HI // tat / AA oY | | | pe) ye \\N \ \ \ \\ \\ WAM tt, \ AAA , = / ; LE \ Ee | Lf y f : . : AAA \\ : : Sa = — —— E QYQs A\ \\\\ we ———————— aS oS i ~ \ THIS COMING LABOR DAY assumes a New and Brighter Significance for Western Michigan There’s more than a rift of light peeping through the dark depression clouds, as Western Michigan turns its face toward another Labor Day. Economic skies are clearing. Banks are reopening. Industrial activity is regaining mo- mentum. Factory payrolls are expanding. And over all, the NRA eagle stands guard to protect the gains already made. The entire picture glows with promise. The future looks reassuringly bright— TIRE MERCHANTS for business and for labor. Corduroy unites with Western Michigan in feeling 1 h ing ‘ ‘ Pesan Gucerianeks ate seapine grateful for the dawn of this better day. Sincere thanks are accorded all who oa an attractive harvest of extra have worked so hard to set the wheels of finance and industry in mesh and profits as a result of the big to start them turning once again. swing to Corduroy tires. If And with the coming of these better times—with this lifting of depre-sion you're not featuring this amaz- : : clouds—there will be a return to more normal, more healthful, more enjoy- ingly successful line you’re miss- a : : . i : co i asso we able ways of living. This coming Labor Day will mark the beginning of a ing a wonderful opportunity. holiday mood that will be reflected in the work-life and play-life of Western Write Corduroy Rubber Co., Michigan for a long, long time to come. Grand Rapids, for all the facts— On Labor Day, and on the days to follow, you and your family will use your automobile more freely and more frequently. See to it, for safety’s sake, that your car is equipped with good tires. No finer tires are obtainable in Western Michigan than “FACTORY FRESH’? CORDUROYS. And no other tires of comparable quality can be purchased at such low prices. TODAY! Act now, before CORDUROY prices go up—the saving will be larger than you will probably ever again have an opportunity to make. CORDUROY RUBBER COMPANY °"4n2,245:0s. a a a tne: Sc AEN SEAN I SI ONAN RNa ONLY ONE LAGGARD Launching a more vigorous market policy by the Federal Reserve open- System, conclusion of an international wheat rising commodity prices and further declines in the dol- some of the developments agreement, lar were during the week that brought a strong- er tone to business. While Secretary Woodin denied inflation, a definite con- cession to the inflationists was seen in Federal Reserve bond-buying program from $10,000,- 000 to $35,000,000 weekly. of inflation the increase in the These pro- vided a stimulus to more aggressive merchandise symptoms buying in the various markets, with even the previously stag- nant cotton goods trade coming in for renewed activity, although on a small scale. A significant factor is that the downward trend of the weekly in- dex of business activity has been ar- rested and that the number is fraction- ally higher than in the previous week. Fwo somewhat surprising develop- ments were the increase in car loadings and power production, Lumber pro- duction also reversed its recent trend Automobile pro- steel output and turned upward. duction also tapered off, showed its first sizable loss, while cot- ton forwardings were lower. It is just possible that the seasonal Jull may be of shorter duration than expected even by the most optimistic and that from now on business indices will stabilize or start moving upward again. The major industry behind is the construction trade. There only lagging has been some improvement in resi- dential building recently, but contracts 1 awarded in thirty-seven states in the first two weeks of this month are 12 per cent. below the corresponding pe- riod of last year, according to the F. W. Dodge Corporation. Public works are expected to bolster this pick-up in private construction, but the govern- ment is moving slowly on its program and it does not appear that many proj- will get under until the ects way Spring. BRANDS REGAIN FAVOR That the National Industrial Recov- ery act is working toward a restora- tion to favor of branded goods appears to be borne out by recent reports from some of the largest manufacturers of trade-marked merchandise. In the food, textile and other fields, leading brands seem to be obtaining more than a fair share of the orders now coming in. The reasons for this are evident. In the first place, prices on branded arti- cles ‘have not been reduced as sharply as unbranded goods and, consequently, their rise is not so swift. It is also a fact that brands have been produced under labor conditions and wages much closer to the minimum prescribed in the Recovery act than unbranded items. some fields, where minimum wages means an increase in labor costs as high as 100 per cent. for manufacturers of nameless articles, the producers of trade-marked goods have had to put into effect rises not exceeding 25 per cent. and in some cases none at all. In this respect it is fortunate that in some industries the brand manufac- turers are able to control the differen- tials to be charged for extra labor Consequently, in establishment of MICHIGAN In one case, the producers of unbranded goods argued for a_ sur- charge of $2.50 to $3 per dozen on a particular item. The leading manufac- turer, however, who had a nationally advertised product and who had been paying high wages, insisted on an ad- justment of $1.50 and obtained it. In instances where the unbranded pro- ducers have had their way, some manu- facturers are complaining that the sur- charges are too high and penalize their efficiency. Brand manufacturers are now in a costs. position to obtain much of the business lost in recent years to sweatshop and low-wage producers and, undoubtedly, they will take advantage of it. EDUCATION FOR LIFE Probably Newton D. Baker chose the wiser part of the public speaker when he devoted most of his address before the Institute of Pacific Rela- tions Conference to generalities, some glittering but most not. He spoke of capitalism, unemployment and educa- Mankind’s main problem, what- tion, ever that may be, he expects to be solved by education, better adapted to the real needs of boys and girls and their elders than any present system. This has been suggested before. Even educators have admitted the er- rors and deficiencies of their craft and advocated still more education as a remedy. But Mr. Baker may have put his foot in the slough of controversy by one statement of more particular character. He said, in effect, that a “Sound education,” suitable to today’s students and their necessities, should be conducted “not along classical lines but with regard to the life which the youth must face when school and col- lege days are ended.” Enthusiasts for classical education consider that to be exactly the purpose of liberal studies. They have said so for three centuries, at least, and main- tained their position against many at- tacks from the modernists. Dean Swift wrote a brilliant satire on this argu- ment in his “Battle of the Books,” and the battle still rages wherever school- men are gathered together. The strength of the classical position is en- hanced by the dissensions of its ene- mies, who cannot agree upon what sort of life the youth must face in the fu- ture or upon what he needs most to meet its requirements and emergencies. And it may be that not even Mr. Baker could tell them. CORN SHORT—HOG CROP LONG The serious business of marketing 6,060,060 swine, which began last week, has, for all its Government backing and elaborate economic reasoning, something about it reminiscent of the nursery rhyme: This little pig went to market. This little pig stayed home. This little pig had bread and butter. This little pig had none. And this little pig said “Wee-Wee- Wee!” all the way hom. e “This little pig’ goes to market and “this little pig stays home for the sim- ple reason that unless one of them goes to market neither of them will have “bread and butter.” Nor will the farm- er who puts his faith in pork prices. The corn crop is short. The hog crop is long. With several million sows due TRADESMAN to farrow early this fall, unless some- thing is done the hog crop will be even larger and pork prices will go even lower. So 1,000,000 sows and 5,000,000 pigs are to go to market now to be converted into ham and bacon and salt pork for those on the relief rolls. Approximately one of every six swine now on the farms will, according to this program, be marketed and slaughtered. A bonus will be paid to the farmers who sell them, a bonus provided by a processing tax on pork which men with jobs buy for the din- ner table. The grotesqueness of the situation is relieved a bit by the fact that the hog is a proltfic animal. Those left on the farms can replenish the herds by next spring, and no doubt they will. JEFFERSON AS ARISTOCRAT One of the commonplaces of Amer- ican political discussion is the assump- tion or the direct statement that Alex- ander Hamilton and Thomas Jefferson represented two opposing schools of thought, Hamilton being an aristocrat without faith in the people and Jeffer- son being a democrat with perfect faith in the people. A letter written by Jef- ferson to John Adams in the long cor- respondence which sprang up between the two political foes after both had left the Presidency shows that Jeffer- son was not quite the complete demo- crat which his admirers have always painted him. The letter, which is in his collected writings and also appears in a new book, “Republican Religion,” written by Dr. G. Adolf Koch and published by Holt, is in part as fol- lows: I agree with vou that there is a nat- ural aristocracy among men. The grounds of this are virtue and talents. The natural aristocracy I consider as the most precious gift of nature, for the instruction, the trusts, and govern- ment of society. And indeed, it would have been inconsistent in creation to have formed man for the social state, ard not to have provided virtue and wisdom enough to manage the con- cerns of society. May we not even say, that that form of government is the best, which provides the most effec- tually for a pure selection of these nat- ural aristoi into the offices of govern- ment ¢ If Hamilton had written this letter, it would have been cited as conclusive proof of his aristocratic temper. Ele WHEN BANANAS ARE RIPE Probably one of the heaviest losses entailed in the fruit linc is that borne by the banana, says Dr. W. Shirley Wynne, Commissioner of Health, City of New York. As a rule this fruit-is plentiful and low priced throughout the year. Because so many housewives, and others, too, have a tendency to refuse to purchase the banana when dark brown spots begin to appear on the skin, thousands of dozen of this fruit are consigned to the dealer’s gar- bage can daily. As a matter of fact, the banana is only fit to eat when there are dark spots on the peel. For then the fruit is fully matured, fully nipe, is more pal- atable, and not only is more easily digested, but is more healthful. The dietetic value of the banana has been thoroughly studied. In recent years favorable results have been re- ported in its use in connection with infant feeding. Banana powder or su- August 30, 1933 gar has been used experimentally in place of cane sugar in the modification of milk for infant feeding, and a re- cent study showed a greater retention of calcium through the use of banana sugar. The scientific investigations made of bananas in the diet seem to explain the value of bananas in various intestinal disturbances which had been shown empirically to respond to the treatment with this particular fruit. DRY GOODS CONDITIONS With allowance made for unfavor- able weather conditions, local retail] trade has made a good showing. In- creases over a year ago are reported for several stores, while the recession noted by others is not enough to offset substantial gains made earlier in the month. Confidence in retail circles in the out- look for the Fall season, the opening of which is now only a week away, has greatly strengthened. Evidences of increased purchasing power are multi- plying, and so far there have been few, if any, signs of consumer resistance to higher prices. The full force of such increases, however, has not been felt as yet by a considerable margin, and the situation continues to demand re- strained action on retail prices. Pressure for deliveries continued to feature the major wholesale markets. Labor stoppages still curb output in the women’s apparel lines. Price ad- vances on many types of goods are still being announced. A ROMANTIC PROJECT A desire for adventure and isolation may ‘have contributed to the decision of two young Englishmen who propose to spend two years in the Tristan da Cunha Islands, in the South Atlantic. They propose ,also, to make ‘some sci- entific investigations and to aid the islanders in their struggle against starvation. Once called “The Islands of Refreshment,” these island are dis- tinctive in having no organized form of government. The inhabitants-—200 in number—include some descendants of British soldiers who were stationed there during the War of 1812, an occa- sinoal shipwrecked sailor and. a mixed group of Dutch, Italian and Asiatc origin. The climate is mild and healthy. The location is excellent for meteor- ological observations. A more romantic spot for two years of adventure would be hard to choose. HUSBAND CALLING A more useful accomplishment than long-distance shouting for the sake of the tholler, exemplified lately in Ken- tucky, is offered by the competition jus: concluded at the Century of Progress Exposition at Chicago. This was a “Husband Calling Contest,” won by Mrs. Nick Ouwenga of Blue Island, Ill, who summoned her other half over the longest distance in a consid- erable ifield of endeavorers. The mar- vels of the human voice have been sufficiently demonstrated during the centuries, but it is the utilitarian fea- ture of this contest that commends it. It is in that respect on a par with the great art of hog-calling which was so highly honored in: various parts of this country a few years ago. Great spenders are bad lenders. August 30, 1933 OUT AROUND Things Seen and Heard on a Week End Trip Ilaven new attraction which is well worth seeing. Of course, Grand has a I refer to the Escanaba, the new coast guard cutter, which has been assigned to duty on Lake Michigan with head- quarters at She been at her post of duty for about Grand Haven. has three months and is open to the pub- lic from 2 to 4 Saturday and from 1 to 4 Sundays. She cost $385,000 and is the last thing in naval construction for a ship of that character, I cannot conceive a single feature which can be added to such a vessel. She can make seventeen miles an hour, even in bad weather, and I confidently expect to see her and her crew of fifty-six men demonstrate their ability to rescue the perishing whenever the presents itself. opportunity She was built in Bay City and Iam very happy to know that Michigan can produce so remarkable a craft. Because William M. Connolly has a man’s job on his hands just now in creating interest in his project to create a typical Holland village out of the swamp land on both side of the bridge which crosses Black river, I just natur- ally headed for Holland Saturday to learn how things are coming with him and his obsession, While I was awaii- ing my turn to see him, I could not help thinking how easy it is for a man to do worthwhile things if he has a vision. I happen to know that Mr. Connolly built the first stretch of ce- ment road in this state and secured the first appropriation of any consequences for the construction of a considerable extension to his original plan. I hap- pen to know that the remarkable oval construction at the bathing beach came to him while siting on the veranda of the hotel of Highland Park and that he immediately proceeded to Lansing and remained there until he had “sold” his idea to every member of the state road Mr. Connolly predicted that the improvement which was the conumission, creation of his imagination would at- tract a million visitors every year and his prediction made good every season since the oval was com- pleted. I am told Mr, Connelly had another vision in which he saw in his mind’s has been remarkable bridge which takes travelers from the North East into Grand Haven. Acting on his vision he proceeded to secure an appropriation for a major part of the cost from the state, prob- ably doing more along that line than other man could have done cause he had been before that tribunal before and had always made good. eye thie now and any be- Another remarkable achievement by Mr. Connolly was the purchase of a half mile frontage in Spring Lake with- in the city limits of Spring Lake and its recovery for a beautiful residential district, including Mr. Connolly's own home. ‘Mr. Connolly estimates that the great project he espouses can be com- pleted within eighteen months, which would enable the city to throw it open to the public by the early spring of MICHIGAN 1935. If the paid admission (25 cents) amounts ‘to 300,000 per year, which its understood to be about three times the number the Getz farm now. enjoys under existing conditions, he can see his way clear to meet all running ex- including repairs, caretakers and interest on the loan, from the N. R. A. and still have a considerable sum penses, left each year to apply on the liquida- tion of the loan from Uncle Sam. As the N. R. A. naturally requires some adequate security for the repay- ment of the loan it is proposed to ten- der the net income of the electric light- ing plant, which is owned by the city. This amounted to $90,600 #ast year and has been even larger than that in some previous years, Mr. Connolly is very optimistic over his present undertaking and few men this side of a stone image could talk with him ten minutes without becom- ing converted to his vision concerning the proposed park. The Spring Lake correspondent of the Detroit Free Press recently wrote that publication as follows: This Ottawa county community is one of the oldest villages and summer resorts in Michigan. It first was known as Mill Point, having been platted in 1849, but in 1867 its name was changed to Spring Lake and it was incorporated two years later. Of historic interest at Spring Lake are the remains of the Porcupine, flag- ship of Commodore Perry’s fleet on Lake Erie in the War of 1812. After the war it was sold, turned into a schooner and used to carry lumber un- til too old to use any more with safety. Then two tugs and Government boats ran her to shore at Spring Lake. Many souvenirs were taken before she drifted into a position which no longer permits her name to show. Considering the effect of Commo- modore Perry’s victory, which caused the English soldiers to immediately evacuate Detroit and opened the Northwest to the United States, I am sorry to see a newspaper so generally reliable as the Free Press exploit an erroneous statement of this character. Commodore Perry’s original flagship was the Lawrence, which was literally shot to pieces by the British vessels in the Battle of Lake Hrie, Sept. 10, 1813. Seeing no more could be done by the Lawrence, Perry turned it over to a lieutenant, transferred himself in a small boat to the Niagara, now tar- dily drawn nearer, brought that vessel and the fleet into close action and in fifteen minutes forced the entire British fleet to sur- render. The outcome of the battle raised Perry to the summit of naval fame, for no victory was ever more due remainder of this to the genius and energy of one man. Few battles have had such momentous results. The Porcupine may have been one of the nine ships constructed by Perry at Erie in preparation for the batle, but she was never a flag ship. What is left of her now lies in deep water opposite the Johnston iron works at Ferrysburg. Many Spring Lake people have pieces of the old hulk. Some years ago the Michigan Historical So- ciety severed a portion of the hulk from th@ boat and took it to Lansing, TRADESMAN where it now can be seen in the state museum, Fred J. Strong, who will be recalled by many Michigan merchants as the subscription representative of the Tradesman, about twenty-five years ago, was called from his home at Waukesha, Wis., to Alma last week by the death of his father Wiliam D. Strong, who was ‘born on Prince: Ed- ward Island in 1855. He and his wife conducted a hotel and livery stable at Riverdale for many years. Fred Strong came to the Tradesman from a_posi- tion as guide and driver for the trav- eling men who made their headquar- ters at the hotel conducted by his par- ents. He now lives in a beautiful home in Waukesha, where he owns. the Waukesha Water Co. and the Niana Pure Food Co. Like nearly all young men who got their start in the business world with the made good. Tradesman, he has ee Joseph Brewer and his friends and associates in the National Bank of Grand Rapids are entitled to a great deal of credit for the steadfastness with which they stayed by the old bank (Grand Rapids National) and under- took to rejuvenate it along lines which would be satisfactory to the deposi- tors, the stockholders and the public. That they failed to retain the name and organization of the old bank is cer- tainly due to no fault on their part, because they left no stone unturned to accomplish that result. Out of the old has emerged a new bank which is cer- tainly worthy of the support and co- operation of every business man in the city. With the Mr. Brewer and the assistance of his direc- leadership of tors and customers I confidently ex- pect to see the Nationa! Bank of Grand Rapids make rapid strides in forging its way to the front as one of the lead- ing banking institutions of ‘the state. During the past week it has been noted that blight has attacked the oak trees on US 31, North of the junction of M 50; also along M 50, West of US 31. As I write this item at Lamont I note an oak tree opposite me which is apparently the victim of the blight, which relieves the trees of their leaves. I have written the Forestry Depart- ment at Lansing and the Michigan University, enquiring if any investiga- tion of this matter has been made by either organization. If the elm trees of America are to be saved from the fate of the chestnuts some such action as that taken by the Federated Garden Clubs of New Jer- sey is advisable in other nearby states. A plague known as the Dutch elm dis- appeared in woodlands in several parts of New Jersey. Experts have found it to be the same disease which has destroyed millions of elm trees in Europe in recent years. Fed- ase has eral and state authorities are studying the invasion in New Jersey and seek- ign effective control methods, Now the garden clubs are co-operating by watching for affected trees and report- ing them. The Dutch elm disease causes leaves to wilt and turn yellow or brown at this time of year. If the meee mere a een cn nn ne nan oe 9 wood of an affected tree is cut cross- wise, brown spots, sometimes forming a circle, will be seen. Slantwise cut- ting of twigs will reveal brown streaks in the wood. The only known means of fighting the disease, which is caused by a fungus growth, is by cutting and burning affected trees. If discovered diseased trees are and destroyed now, the plague may be halted. If not, the elm may be doomed which would mean the loss of one of America’s most abundant and vigorous shade trees. A mercantile friend in a town about fifty miles from Grand Rapids de- scribes the business conditions in his community as follows: “The present difficulty finds its ori- gin in the improper use made of the results of prosperity of the years pre- vious to 1930, not only in this country but in the world at large. It created a talse idea in the public mind that there was no end of the finances, either individual or collective, and there grew up a feeling that what we wanted and not what we could have, and we spent our money lavishly with- out stint and needed we fostered a condition which became regular and common. We could not see it. May I add we were trusting were riding for a fall, but to the proceeds of our own wisdom, forgetful of the author of that wisdom, This may not have been the dominat- ing influence in all lives, but we be- came very cocky (if I may use that slang term) and vied with other na- tions and people in We could travel on thin ice and the result was we broke through advertising our superiority. believed we “The war had its influence, both up and down, and as it was world wide, so the result was as wide and we all found ourselves at the bottom and no one strong enough to help the other up. It became as difficult to trade with profit among a hard-up people as it is for two Jews to trade and both make a profit. Our expensive ideas could not be satisfied with limited means. The whole world became upset and dis- satisfied and lost confidence. Prop- erty values decreased, money among the masses became scarce, no one could buy and because no one could buy no one could sell, and trade lan- guished, but our National, state, county and city expenses continued on the high level and soon absorbed all the cash we had. Grain and stock produc- ing countries were willing to make any concession to the buying markets, few as ‘they were, and prices fell below the cost of production in this country where labor had been accustomed to high wages and was as yet unwilling to take less and thus our farm products fell to ‘the that produced small returns and taxes, insurance and interest on high priced loans made dur- ing better times which used up all the money and _ left hardware, clothing, shoes, groceries, etc., so that trade languished. low level none for “This condition faced the new admin- istration and it became necessary (after spending millions foolishly or without hoped for results) to begin at the bot- tom and build up agriculture, which is the basis of our United States pros- (Continued on page 23) 10 MICHIGAN TRADESMAN August 30, 1933 FINANCIAL —" Not sae Cause of Troubles between the policies of the Similarity —— act present anc pdst mo supporceng grams, owners, Government grafts to upport of w s el er soans, and 50 that except for of confidence of our troubles at any time four years. Ample provided by the time since 1929 has been taken ballyhoo to the effec was going to be the final thing to snap i us out of the depression. It ful if the people of any mature country in the world ever maintained a higher degree of faith in the face of being re peatedly misled than the American public in the last fourteen years. Our difficulties, in other words, were not the result of the population of this country having lost its hope in our ability again to have prosperous condi- tions. Rather our troubles arose from the fact that for various reasons there had been permitted to grow up in our economic system unbearable diseuqil- ibria. The correction of these was and is the first requisite for lasting recov- ery. Such a process, too, necessarily has been and is exceedingly pa imposes hardships upon millions that in no way were responsible for the de- velopment of the disequilibrium. Unfortunately, however, no Govern- ment either in this or any other coun- try ever has been able to devise a means for eliminating the necessity for ainful and such readjustments. The Roosevelt program, regardless of how much it a“ may be called “a planned economy,” has as its fundamental basis the idea of re-establishing and maintaining a workable equilibrium among the differ- ent parts of our economic life. This idea, in fact, is the whole basis for its claim for public support. There is no one in the country who knows this better than General High Johnson. One must believe, therefore, that his imputation of all of our trou- bles to a lack of confidence was simply the result of a temporary blind spot in 1€ Willi NOT De guLiy el ar Te + 1 cnt sup. if makes nim so Herbert Hoover. Ralph We {[Copyright, 1933] Proceedings of the Grand Rapids ee Court ee ufUST & Jones. G ho 5.49 ‘Tire Co. G 7.10 Better Sox Knitting Ft. Atkinson, 8.46 sseneral Servi 5.60 G R Commun Economy Dy Hamilton Ck Perry W Gr Malewitz Brot! G cc Campbell, mstot Thornwood Farms, Ada_- Pure Spring Water Co, Coms AR ; Wolverine Re ing ¢ Ca. G x 36.48 Pett’'s Hardwez ck Park 2.1 Isaac A AM, 52.84 1.00 : 30.82 "tek anau____ -45 rer ‘Bdes der, Lake Leelanau 01 Daniel J Belanger, Lake Leelanau 27.00 John Belan Lake LE elanau__ 1.30 Pat Bequi st, ke Leelanau____ -U. Isabelle T. ledze, Leland___- John Elder sledge, Leland__ Henry Bockstahler, Suttons Bay Wim. Bonek, Lake Leelanau______ F. N. Boutain, Lake et W E Bowyer, Troy. O Bernard Bromwell, Man ie Island Mrs. Wm. Bromwell, Lake Leelanau ent E. Brown, Manistee___- iver Brow, Lake Leelanau__-_-_ 3 Wee Brown, Ceflar 3.74 soy Buckler Eeland = 1.60 Walter Buc Kler, beeignd 13.47 William Buckler, Leland____ 177.95 William Buckler, Treas., Le land 1,784.18 Mr and Mrs John Buehrer, Leland 49.63 M M Carr, c/o W C Rankin, Lake eeianan oo 44.47 Lawrence Choinard, Lake Leelanau 16.30 © J CoCrécds, Leland... 14.67 Leon Joe Couturier, Lake Leelanau Lester Couturier, Lake Leelanau Roy D Couturier, Lake Leelanau T F Couturier, Lake Leelanau____ 9.00 U A Couturier, Lake Leelanau__ 2.46 Elmer ib Dalton, Leland 82.18 Fred Denoyer, Lake Leelanau__ 32 Karn W Dever, Leland = ss 29 Henry E Dunklow, Lake Leelanau 3.42 M or Mrs H E Dunklow, Suttons Bay 1.12 Fred Dustin, North Banitou Island 2.30 E E or Elizabsth Edgar, Troy, Ohio 113. ot Harold Egeler, Suttons Bay___-_ } Henry J Egeler, Suttons Bay____ Leonard Egeler, Suttons Bay_-_ Theo sch, Suttons Bay... Evangelical Lutheran Ladies Aid, Simons Bay oo 54.41 Leelanau County Farm Bureau, Lake leclanau = .84 Fli Wrestone, Leland ...—s—s—s , 17.48 Melvin Firestone, Manitou Island 4.62 Roy Firestone Leland... =. 3.30 Cecilia Frankfather, Lake Leelanau .05 Mrs. A C Gallagher, Lake Leelanau .26 D L Gaskill, Greenville, Ohio____ 44.94 Mary Louise Gauthier, Lake Lee- pam .68 William Gauthier, Lake Leelanau ot William Gauthier, Treasurer, Lake DCR ARI AG eee 439.15 Oscar P Grant, Manitou Is sland__ 9 Tracy Grosvenor, Treas., Manitou AG 422.08 Mrs B H Guthrie, Leland________ 6.73 Frank Hahnenberg, Lake Leelanau 213.72 Frederick i ennete. Lake Lee- ioe ae 1.14 Joseph Hahnenberg, } wake Leelanau 43.i8 Rita Hahnenberg, Lake Leelanau 3.99 St Mary’s Altar Society, Lake PCO 11.66 Arthur @ Hall, Leland _ 67.49 William Harting. Leland. 177.91 W K Hatt, Lafayette, Ind.____- a 4.81 David E Heineman, Leland____ 16.73 Helping Hand Society, Lake teenage 30 A M or Nancy Ely Henshaw, lake Toelanan UU 3.26 Lucia Hill, Suttons Bay______—_- Cc Hilton, Take Leclanau_____ S French Hoge, Frankfort, Ky Wm : Lake Dcelanan _ Carl z Suttons Bay_.___- Holy Nz ame Society, Lake Leelanau eas Homminga, Lake Leelanau Margaret Hommi Claude W or Sarah W Johnson, eee Pete Johnson, Leland __ > Hollister Judd or Emma M Judd Poke Leeiggagn) C HH Kaapke, Leland __ el Treas., Suttons Bay Treas., Kahrs, 2 Kahrs, Kahrs, Suttons Bay_____- . Kahrs, Treas., Suttons Bay Anna Kelsch, Suttons Bay_-_ s Chas F Kirt, Lake Leelanau fictor Kolarik, Suttons Bay-_-_-- Pe LaBente, Lake Leelanau Laird Motor Sales, Traverse City Betty Lamie, Lake Leelanau __-- Clifford R Lamie, Frankfort__-_ Joseph O. Lamie, Lake Leelanau Archie L. Lederle, Leland_____- 27 Leland Athletic Assn., Leland__ Leland Golf Club, Leland -___ Jennie S. Lott, Cincinnati -_ Edward Luczek, Treas., Lake Peeianan Thos I McCormick, Leland Wim McDonald. Leland John D McNabb, Lake Leelanau__ Lorin McNeil, Lake Leelanau___-_ Frank D Meeker, Greenville, Ohio W S Meeker, Greenville, Ohio__-_- Chas E Meyers, Cincinnati______ Mich. Bell Telephone Co, Detroit Dr H G Mitc bell Carbondale, Ili. Louis N Mosier, Mackinac Island Peter Mosier G Bo Mother & Daughter Organizati Relies Joseph Nedow, Leland Min Nedow Leland Mrs Raymond Renny, Kalamazoo Chas Nelson, ake Leelanau___-__- Pete Nelson, Lake Leelanau__-_- John Nolan, Lake Leelanau___-___ Walter Novak Cedar = i John L O’Brien, Lake Leelanau___-_ Esther G Packer, Asheville, N CC E G Palmer, Shreveport, La___-_ limil Pedersen, Leland. .____-___ Dormand D Pelky,, Manitou Island Mrhardt Peters, teland Norman Petersen, Leland_-_--- A H Pierson, Suttons Bay______ Edward Plamondon, Lake Elizabeth Plamondon, Lake Lee- nae i Ernest Pimondon, Lake Leelanau Eva Plamondon, Lake Leelanau N J Plamondon, Lake Leelanau O J Plamondon, Lake Leelanau_-_ Paul Plamondon, Lake Leelanau taymond Plamondon, Lake Lee- lanau Cecilia A Popp, Lake Leelanau_- Herman Popp, Glen Haven_----_- Mrs. Herman Popp, Glen Haven Joe Popp, Lake Leelanau_______ Harold Porter, Lake Leelanau___- Rm i, Power. Frankfort f0bert J Prause, Leland... Vers Price, Geland oo Warren Price Leland Albert Priest, Lake Leelanau__ Do, Guardian of Mary Ling aur, Lake Leelanau. Mich Mrs. Cecilia Priest, Lake Leelanau Ernest J Priest, Lake Leelanau_-_ Frank J Prince, Indianapolis____ Esther G Prugh, Lake Leelanau W C Rankin, Lake Leelanau____ Redpath Orchards, Lake Leelanau James Reynolds, Suttons Bay__ Dennis Richard, Lake Leelanau__ Riverside Inn, Leland... James O Roberts, Frankfort, Ky T T Rosendale, Lake Leelanau trea. Goth feland ialliian F Roth, Leland... Osear Runge, Adm., Lake Leelanau Sacred Heart League, Lake Lee- a Rev Edw Schmidt, Leland______ Emma Schaub, Lake Leelanau__ Frank H Schaub, Lake Leelanau Louis E Schaub, Lake Leelanau Otto Schaub, Lake Leelanau____ Simon B Schaub, Lake Leelanau Simon P Schaub, Lake Leelanau Chas J Schneider, Lake Leelanau Frederick Schmeider, 3Zarney Schopieray, Kathleen Schopieray, Wm Schultz, Treas., Lake Leelanau Anna Schwarz, Leland Jacob R Schwarz, Otto Schwarz, Bianeh Feo Leland Wencel Sedlacek, Suttons Bay__ Dayton Selby, Treas., Leland Service Men's League, Leland__ Dominican Sisters. ake Leelanau Theodore Skeba, Lake Leelanau, Albert Spinniken, Suttons Bay © & Steffens, Gellaire ==—ss i E J £teffens, Suttons Bay______ Henry J Steffens, Leland_______ Meta Steffens, Suttons Bay____ Roy H Steffens, Lake Leelanau Cedar. Do, Treasurer of Leland Township, coke Jeena i; St Mary’s Alert, Lake Leelanau, St Mary’s Church, Lake Leelanau A F Sullivan, Empire... Suttons Bay : Leelanau ee ae ut 19.18 ngs, Lake Leelanau .30 25.18 18.91 99 13. 99 21 0.50 > 1 1 (5.d¢ > m Oo ry qi te 2 L 2. ‘ +: 141.45 100.00 6.88 17.75 567.94 1.94 3 2.29 0 124.56 15.16 19.42 92.33 62.8 296.45 76.56 15.89 11.69 21.82 2.08 15.89 5.18 24.0) Lake Leelanau 1.19 Lake Leelanau 28.08 408.24 15.37 8.14 28.98 14.55 423.14 33.72 6.45 42.56 Leone Telgard, Leland Martin Teleard, Leland.__..__ 3 eo Treas Leland 6.12 Josephine Valley, Lake Leelanau 3.83 E L VanZee. Lake Leelanau____ 21.53 Frank Ver Snyder, Treas., Lake Leeiagat oo 890.01 Wm VonGlahn, Treas, Suttons Bay 10.03 Bertha Walters, Lake Leelanau 1.95 Carson Warner, Adm. Rolence Dufek Hatate, Leland 50.00 Do, Adm, Adam Maleski Estate, Leland oe ee 30.00 Edward Wic kern,. "Maple Cy... 3.04 Louis Wickern, Maple City. i Rudolph Yankee, Howard City__ 119.13 Young Ladies Sodality, Lake pean a 15.14 Tite Buckler, Leland 60.00 to0semary Cordes, Leland. a 140.40 Henry Dalton, § Martin Dufek. Sr.. as 2060.00 Lake Le ae 5,000.00 Wm Dufek, Guardian, Lake SPO Rae 315.00 Anna Dube, Lake Leelanau... _—_ 297.00 Josephine Dube, Lake Leelanau 1,490.00 Phillip Egeler, Suttons Bay____ 325.00 Dominic or Harriet Gauthier, (eee 575.00 Agnes Kurtzhals, Lake Leelanau 45.00 Joseph M Laskey, Cedar... sis 208.00 Oe Dicht beng 485.00 Thos I McCormick, Leland ..__ 444.28 Elizabeth Robinson, Leland______ a00. 01 John Robinson, Leland _—sj 600. ( George Richard, Lake Leelanau 75.0 Imanuel Schaub, Lake Leelanau 2,201. Frank A or Theresa Schaub, Lake Deeanae 1,704.00 Herman Schultz. Cedar. 1,434.01 William €chultz, Lake Leelanau 180. Joseph Secor, Lake Leelanau__.___ 154.2 William Buckler, Treas., Leland 1,000.06 William Gauthier, Treas., Lake eclanagy 1,460.06 Ed Luczek, Treas, Lake Leelanau 412.16 Oscar Runge, Adm., Lake Lee-, 0 oer Louis or Theresa Schaub, Lake eeantag 654.00 Simon B Schaub, Lake Leelanau 200.00 Carl Alpers, Suttons Bay 3.84 Herman Alpers, Suttons Bay____ 1,315.37 COMPLETE { INVESTMENT SERVICE Roger Verseput & Co. Investment Bankers Brokers 813-816 Michigan Trust Bldg. Phone 8-1217 Analysis of any se- curity furnished up- on request. ; | € J. H. Petter & Co. | Investment Bankers 350 Michigan Trust Building Telephone 94417 ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . .« OLD KENT BANK Downtown Offices 12 Community Offiices August 30, 1933 Lucy Alpers, Suttons Bay________ : Albert Anderson, Cedar________ bob Arline Anderson, Leland____ Arthur Anderson, Leland. Jane Anderson, Leland_______ Jas or Kate Anderson, Lel and___ Andre wBahle, Suttons Bay- Peter Beaudwin, Lake Leelanau 1,82 327. , Lake Rutherford or John Belanger Leelanau Susan Blanchfield, Leland Fred Bockstahler, Maple City_ Henry Bockstahler, Suttons Boy 1 "908.25 John Bonek, Suttons Bay 1023.5 Mary Bonek, Suttons Bay________ 1,189.3 William Boutain, Lake Leelanau Mm Bromwell, Lake Leelanau__ Donald Brow, Lake Leelanau____ Harold Brow, Lake Leelanau____ Raymond Brow, Lake Leelanau__ Joe Brown, Cedar Emil Bunek, Suttons Bay__ Rose Bunek, Suttons Bag ae Viola Bunek, Suttons Bay Lake Leelanau Mary Renzelske, Bodus_ Evangelis Duperron, Lake Lee- lanau Evan Egeler, Suttons Bay. John Egeler, Suttons Bay Rony Erdt, Suttons Bay Jack Firestone, Leland____ Anthony Flees, Suttons Bay- Martha Flees, Suttons Bay_ Katherine Floke, Lake Le elanau Cecilia Frankfather, Lake Lee- lanau Edward Gauthier, Lake Leelanau Elizabeth Gauthier, Lake Leelanau Frncis Gauthier, Lake Leelanau Gerald Gauthier, Lake Leelanau Irene Gauthier, Lake Leelanau Lawrence Gauthier, Lake Leelanau 100. MaMry Gauthier, Lake Leelanau Melvin Gauthier, Lake Leelanau Ottilia Gauthier, Lake Leelanau Robert Gauthier, Lake Leelanau Thomas Gauthier, Lake Leelanau Wim P Gauthier, Lake Leelanau Tievd Gibson, Leland... 002 Mary Gerard, Leland_____ oe Anna Grant, Suttons Bay________ Frank Grant, Suttons Bay______ John Grant, Suttins Bay _______ Jacob Grant, Suttons Bay________ Mary Grant. Suttons Bay_______-_ Kimball Grindstuen, Leland ___ mB Guthrie. Leland: Delphine Hahnenberg, Gr eenville Dorothy Hahnenberg, Lake Leelanau Gertrude Hahnenberg, Lake Lee- lanau Jack Hahnenberg, Lake Leelanau Mrs Joseph Hahnenberg, Lake Leelanau Josephine Hahnenberg, Lake Lee- larau Mildred Hahnenberg, Lake Leelanau Ed Hohnke. Lake Leelanau______ — August Hohnke, Lake Lee- anawu M Hollinger, Lake Leelanau____ Alfons Hominga, Lake Leelanau Frank Hominga, Muskegon_____- Jacob Homminga, Lake Leelanau Joseph Hominga. Lake Leelanau Margaret Homminga, Lake Lee- aa So Marie Horn, Traverse City_-___-- Bernie Houdek, Suttons Bay_ Fred Houdek, Suttons Bay Jonn E Houdek, Suttons Bay____ Leona Howard, Lake Leelanau__ toh e D lo UL O O10 to Oe e Severen Belanger, Lake Leelanau Theo. Belanger, Lake Leelanau__ Pat Bequist, Lake Leelanau______ John Buckingham, Kalamazoo__ Wm Buckler Ueland) =. Frederick Buehrer, Helang John) Buehrer, heland (0s Lor 7.664 Marie Buehrer, Helang. 20. Cemetery Fund, Lake Leelanau Lawrence Cerka, Lake Leelanau__ William Cerka, Lake Leelanau__ dne Cordes Geland Josephine Cordes, Gladwin______ Mildred Cordes, G Re Arthur Couturier, ake Leelanau Dave Couturier, Lake Leelanau__ Gerald Couturier, Lake Leelanau Helen Couturier, Lake Leelanau__ Leroy Couturier, Lake Leelanau Miltin Couturier, Lake Leelanau Paul Couturier, Lake Leelanau__ Phyllis Couturier, Lake Leelanau Rosalind Couturier, Lake Leelanau Margaret, Alice & Donald Denoyer, Dee He tO TOT Go O1e ¢ 1 o Josephine A Drow, Lake Leelanau Philip Drow, Lake Leelanau____ Josephine Dube, Lake Leelanau Edna Dunklow, Lake Leelanau Eva Dunklow, Lake Leelanau__ Gerald Dunklow, Lake Leelanau Henry Dunklow, Lake Leelanau Frank Duperron, Lake Leelanau Jean Dustin, North Manitou Island Harold Egeler, Suttons oo Orilla Egeler, Suttons Bayi Claude Fisher, Detroit___.______ Mable Fisher, Norfolk, Virginia Blanch Gauthier, Lake Leelanau wo me LD cw eon ee eee 1 * Dee > me or Robert Hahnenberg, Lake Leelanau 2 William Hahnenberg, Lake Leelanau 42.2% Minnie Harp, Lake Leelanau____ 5 Josephine Herbert, Lake Leelanau Jane Harting Ueland... Hugh Henshaw, Lake Leelanau Marie Henshaw, Lake Leelanau__ Wm Hohnke, Lake Leelanau___-_ MICHIGAN Claude Johnson, Leland___---~---- 1 Elinor Johnson, Leland__.-_----- 8.2 Gust Johnson, Suttons Bay___--- 97.87 Albert Kaapke, Lake Leelanau = 1,626.38 Metta Kaapke, Lake Leelanau__ 304.5 J BH Kahrs, Suttons Bay... == sti«s«sd8388..0 John Kahrs, Suttons Bay__-_____ 71.05 20.55 Vernon Kahrs, Suttons Bay Albert Kirt, Lake Leelanau____ 18.S Carlos Kirt, Lake Leelanau_-____- PAGE| Charles Kirt, Lake Leelanau____ 750.00 Daphne Kirt, Lake Leelanau____ Zo09 Tennis Kirt, Lake Leelanau_____-_ 1.22 Elmy Kirt, Lake Leelanau____-- 29 G: Glen Kirt, Lake Leelanau____- ie i. Glory Kirt, Lake Leelanau______ 22.92 Louis Kirt, Lake Leelanau______ 93.8 / Minnie Kirt. Lake Leelanau_- 19.¢ Olga Kirt, Lake Leelanau_______- 1.0% Rodney Kirt, Lake Leelanau__-__ 10. Vivian Kirt, Lake Leelanau___-__- Bis Junior Knudsen, Suttons Bay__-- i. Kathleen Knudsen, Suttons Bay acat iXenneth Knudsen, Suttons Bay__ 9.4: Timothy Kovarik, Suttons Bay_- 13 Fmery Labonte, Lake Leelanau 56.5 Otto Labonte, Lake Leelanau___- st Geo La Cross, Lake Leelanau__-_ 347.3: Alfred amie, Lake Leelanau_____-_ ] Betty amie, Cedar: ve Junior Lamic, Cedar_________-___ 1.0 Martin Lamie, Cedar.________ 1 Marceline Lamie, Lake Leelanau 2 Richard Lamie, Lake Leelanau Valere Eamic, Cedar: John tasky, Cedar. = 28.56 Louis Lingaur, Lake Leelanau__ 2,300. Anna La Vassar, Lake Leelanau 107.7 S Luczek, Lake Leelanau______-- 101.5 Jor Miller, Lake Leelanau______ 2.88 John Miller, Lake Leelanau__-- 208.66 Mary Miller, Lake Leelanau____ 202.56 Melvin Miller, Lake Leelanau___- £79: Albert Morio, Lake Leelanau___- 1.32 Caroline Morio, Lake Leelanau 62.3% Gertrude Morio, Lake Leelanau 1.3: Olivia Morio, Lake Leelanau___- : Altos Mosier G Ro Bho be 9 2.8 2 William Nedow, Leland_. Soe 52 Margaret Nedow, Leland__-____-- : William Nedow, Jr., Leland____ 24, Herbert Nelson, Lake Leelanau 30.5: Jane Nelson, Lake Leelanau____ 9.55 John A Nelson, Leland____----- 180.67 Mary Nelson, Lake Leelanau____ 9.54 Orlean Nelson, Lake Leelanau_. 10d. Osear Nelson, Lake Leelanau___- cs Crsrctrel else abo ot ne he Peter Nelson. Lake Leelanau____ 11 Adeline Niescur, Lake Leelanau__ Evelyn Niescur, Lake Leelanau___. 4 John Niescur, Lake Leelanau__-_--- Junie Niescur, Lake Leelanau_- 4 Mark Nolan, Petroit_._______ oe Bernard O’ Brien, Lake Leelanau Leona O’Brien, Lake Leelanau__ Minnie Olsen, Lake Leelanau__ 7 Adeline Pertner, Suttons Bay__ Bred Perrault... Leland. ________ 40.6 Dick Peters, Lake Leelanau____ 192.68 Mrs Dick Peters, Lake Leelanau 31.26 Erhardt Peters, Leland__________ ¢ Johan Petersen, Leland_.__.___.__ 41 Norman Petersen, Leland____~--- 924.7: Vernon Petersen, Leland______-- 56.8 Ingval Peterson, Frankfort___-- 538.5% Cletius Plamondon, Lake Leelanau 15.48 James Plamondon, Lake Leelanau 3.88 Louis Plamondon, Treas., Lake Weeanaw 2200 165.60 Marie Plamondon, Lake Leelanau 40. Noah F Plamondon, Lake Leelanau 2.07 Raymond Piamondon, Lake Lee- Taney 2,673. Raymond Plamondon, Jr., Lake Beocinna Thomas Plamondon, Lake Leelanau 44 Waldo Plamondon, Lake Leelanau Jmes F' Popp, Milwaukee_____-~- John Popp, Lake Leelanau____-- Monica Popp, Miwaukee___------_- 2D it Cots Die by =" Ronald Porter, Lake Leelanau__ 27.6: Fred Portner, Suttons Bay__---- 446.05 Patricia Power, Frankfort___--_- 25.7% Alfred Priest, Lake Leelanau_-___ 1.3 Alice Priest, Lake Leelanau___-_ i. Cecilia Priest, Lake Leelanau__ 279. Dorothy Priest, Lake Leelanau__ 28.02 Edith Priest, Lake Leelanau____ 14.2 Fred Priest, Lake Leelanau______-- 5. Joseph Priest, Lake Leelanau__ 19.é Lucy Priest, Lake Leelanau___- 1.3 Pauline Priest, Lake Leelanau_-_ 12. John Reynolds, Lake Leelanau-. 256.27 Frederick Roth, Leland______-_-- 15.86 Calista Runge, Lake Leelanau__ 1. Margaret Runge, Lake Leelanau 1.0 Albert Schaub, Lake Leelanau__ ES 5: Alvin Schaub, Detroit...______-_ __ i. Bernard Schaub, Lake Leelanau 1.08 Charlotte Schaub, Lake Leelanau 10.42 Elizabeth, Esther & Hilda Schaub, Lake Eeclangu a. Emma Schaub, Lake Leelanau__ 7.9% Florence Schaub, Lake Leelanau 5.2: Fran H Schaub, Lake Leelanau__ 25.31 Francis X Schaub, Lake Leelanau 19.! Frieda Schaub, Lake Leelanau__ 50.75 Ielen Sehaub, Cedar. = 18. James Schaub, Lake Leelanau__ 19.8: Jane Schaub, Lake Leelanau____ 12.45 Joseph W Schub, Lake Leelanau 50.7; Joseph Schaub, Lake Leelanau__ 19.8% Louis T Schaub, Lake Leelanau__ 18.93 Marie Schaub, Cedar____-_______ 2.3: Mary Schaub, Lake Leelanau___- 44.66 Othelia Schaub, Lake Leelanau_-_ 2. Richard Schaub, an Francisco__-__ 86.65 Theresa Schaub, Lake Leelanau 46.9: Wm J Schaub, Lake Leelanau__ 3.66 Ida Sehiueter. Cedar... =. 3.5. I aa TRADESMAN Theo Sehlueter, Cedar__________ J | "Belang. 2. Mrs Edw Schmidt, Leland_-----_- $C i Lake Leelanau__ Frederick Schneider, D M Slack, Buckley..___.___ y Sunday School, Sunday School Convention, 1} Village of Buckley, Thompsonville_____-_ Belang oo aoe Suttons Bay_ elane Dayton Selby, Buckley | heland. Sunday School, David Spinniken, Mary Spinniken, § Robert Spinniken, Suttons es Barbara Stander, Shiner Buckley... nelane. jo Mrs Isbella Caswell, x Leland LL Leland So 7s Robert Bennett, Thompsonville__ Buenliey 2 Leda Rose Bond, Wm Dek Stander, »OI1co & OON He = beet fase te Helen Steffens, Henry Steffens, Belang... Leland_____ oe Belang ~] CIN feck bend bend 2 OO ie Buckley: S tb Cedar Patricia Strang, Cedar__________ Louis Sylt. Suttons Bay_-_________ Barney Szopierary, : Cedar. _._______ Wallace Valleau, DM & Bertha Slack, Buckley_-_ Buckley. faa 00 =] mt O13 20 Buckley... Mesick Patrick Szopieray, i I Belang... Lake Leelanau Buckley... Buckiey ‘Traverse City. ___ j . Thompsonville___--- Mildred Farrell, Arthur Ver Snyder, Elizabeth VerSnyder, Lake Roselena Elliott, Emma G VerSnyder, Lake Frank or Wm Ver Snyder, James & Marie Chmelir, i Buckley... Grawn....._.. Buckley.._...__.__ Lucy VerSnyder, Peter VerSnyder, William VerSnyder, Lake Leelanau 279.62 Bertha Walter, Lake Dennis Walter, Lake Leelanau Buckley Buckley. Messick... Joseph Walter, ; Buckley... = Russell Walter, CWINSO pte a1 rt DD oS Co 1 OT OD or Emma Warner, G , Hean Nicewander, Jacob or Mary Wiedemann, Gladys Nicewander, Shedd-Brown Mfg. Hartford Accident & Indemnity Gq Fe Detroit... Guardian Nat’l Bank of Commerce, Misen-tiine G& Roo Forbes Stamp Co, ae Se a First Peoples State Bank, Traverse City Stote Commercial & Savings Bank, Todd Company, Buckley. Abigal Davis Transtered to Chas Bue kley cn Moecsick,..........._ Buckley _.__.___.. Buekley Traverse City and The Le elanau ‘ vounty. Savings Bank Rebeckah Lodge, Michigan Bell Telephone Co, rCUrORe 6 Farmers’ Mutual Fire Traverse City ‘Albe rt “Bennett, Buckley... _ On this day the se Young-Johnson Suttons Bay____ Traverse City > schedules show total O J Plamondon, following cred- Harry Bond, Buckley... — =e : of Grand Maite. Buckley Grange, F D Shumway, 3 : Assoc iated Investment Co, Traverse City. __ Mrs Geo Chappel, S BE City Luxury Furniture Mildred Farrell, Christian Tendeavor, Cone Church Buckley... Buckiew oo | Bangi ee A atria Frankfort Buckley... Brickwede Bros Co, . BUCMCy. : vy Dot Buckley. toland Duff Buckley.__________ [i i Thompsonville______ Buekley oe Mesiek ‘armers Co’op Merc. Co, Buckley a BueRey 8 Buckley F. & A. M., } air Assn Buekley =. Flansburg, Buckley__--__-- Estella Flansburg. Buckley______ Albert Guger, Buckley____________ Hanover Unit Agri. § Hanover Township, Carl Hansen, Buckley_ R Dorr Horton, New Fork Shey Charlevoix County Charlotte Chair Co, Charlotte- ; Zeeland a FE T Cotton Electric, Cuyahoga Picture & Lamp Co, Clipping Bureau, « W odge Corp. Detroit._._.____ Asbestos Table ‘Thompsony ile Tmes Indicator, James Kellogg, Mosice i E : Messick Buckley. 68 oi Buckioy i... Bauckliey.... Buckiey Buekiey aay ind Ledge Chair, Gre aphie Publishing Co, Bedding co... Assen of Commerce...._____.. Horan... ~ Paint Enamel Co...__________ Ernie Newmarch, Gladys isevst ter Home 3uc miley ‘O of ES, Mesick______ Buckley Han ee Purdy Hardware Co, Buckley__-_- Mary Purdy Smith, Meck. Cadillac. R Water Works. Wood Finishing Co__ e Bond & Mortgage__.___ Dr € S Purdy. Hart Mirror Plate Co., diverna Russell, : : Buckley Rebeckah Sch ool Book Ace, F D Shumway, , : y Journal Publishing Co, Mion Stack, Mesick =. (Continued on page 14) 12 MICHIGAN TRADESMAN August 30, 1953 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. secretary — Elton W. Viets, Lansing. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce. Bay City: Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. Harmony Saves Heartache and Pro- motes Understanding In its issue of July 28 the Southern California Grocers Journal ran an item on “Flurry in Trade Not a Serious Matter.” It appeared that many association members had complained about a bread advertisement run by Safeway Stores, three days of the previous meek, at 5c the loaf; but “assurance was given by Safeway officials that there need be no fear of a new bread war.” The item explains that the 5c price by the chain was “a measure of retali- ation against a bakery concern which thus far had refused to join in stabili- zation measures” in line with Govern- ment plans; and it advises members not to be stampeded into hasty action at least until it was made plain that Safeway’s statement was true. What lay back of that item? It seems to me that when complaints came in the secretary phoned Safeways and arrived at un- derstanding of the real situation in about a minute. Thus another possi- association ble bread war was averted, all because recent developments have brought im- mediate, frank communication between chain and individual grocers. How could anything be more salu- tary: Do we not here see that har- mony is better than strife? And now, while some trade editors are suspicious and doubtful about the fairness of the inclusion of certain high chain officials in the personnel of the food advisory board assigned to the administration of the details of NRA, one prominent editor, regarded as “arch enemy of the chains,” expresses satisfaction with the balance of inter- ests in said board. And why not? Can there be any disadvantage about having grocers of outstanding success in such a board? Let us note some of them: S. M. Flickinger, originator of the Red & White stores, Buffalo. A. F. Goodwin, First National Stores, highly successful New England chain. John A. Hartford, son or grandson of the founder of the A. & P. F. E. Kamper, most prominent single grocer of At- lanta. Wm. M. D’Miller, president of Pennsylvania Association. Fred Wolfermann, best known, most remarkably successful, individual gro- cer of Kansas City. Then we have such men as Howard Grocers Heinz, whose relations are intimate with all retail grocers, chain or other: C. C. Teague, president of Sunkist and Diamond Walnuts, also Sylvan Stix and another wholesale grocer. With such samples out of the nine- teen, it is difficult to imagine a better selected, more evenly assorted lot of trade interests, experiences and angles of contact. It is truly a representative body and its personnel augurs every good for the grocery business of the future. I recently gave some statistics on the fit and the unfit in groceries. Now comes report from Illinois that almost half of the 9718 retailers in business in 1925, including eleven trades, were out of business in 1930. Between the years 1925 and 1927, 27 per cent of merchants became defunct; and 50 per cent of the grocers and 46 per cent of the meat markets failed to survive the five year interval. Such figures should cause us. seri- ously to consider—as I have gone over so often of late that I fear to become tiresome—just what character of gro- cer can expect to survive what lies ahead of us. And now I want to turn the argument around to indicate the man who can hardly hope to survive. Let me put it in a sentence: The man who can not survive is the slip- shod, disorderly storekeeper, for he is absolutely outmoded to-day. And J stress this fact because | have just seen a grocery store which so re- minded me of old times that I would not have expected to see it this side of Macon—and of Macon in 1929 at that. I write hesitatingly, with care, and shall keep identity secret, for I like this grocer and wish only to do him 1 i good—to help him and others hike him. So here goes: This is a young man in his prime. He grew up in the village and person- ally stands well in it. He is not unpro- vided with capital and he of experience. vas plenty He has revamped h’s interior, bringing it measurably up to date and his stock is, basically, good. But, as I have often noted in other cases, this man appears to hold the im- pression that when a store is fixed up, renovated cr what have vou, it there- after keeps itself in good order and condition, regardless of how earelessly it may be thereafter neglecied. Anyhow, whatever the cause, the fact is that this store is in terrible con- dition for this year of 1933—or for any year since 1925. Shelves are part filled and dusty, except where they are dirty. Merchandise is set around with- out logical plan. Price tags are on and off. Counters are hidden under mis- cellaneous debris. Disorder rules su- preme. This grocer is strong on association work and gives time and effort to it. He goes to conventions and visits Within a few miles is another village which must be a livelier place because it has two or three chain units —which his cities, home town has _ not. Hence, he has not the pressure of con- stant active competition to spur him to such exertion as would improve his store, easily, 200 per cent. or more. He has lived in the same environment so long that, as often happens, he actu- ally does not see the disorder in his own store. In striking contrast is a grocer in the next village. A few doors from that grocer a new unit has just been opened by a progressive chain. This grocer, then, has not only revamped his store but he keeps it in apple pie order. But while my friend saw and remarked on the improvement of this store, apparently its real ignificance did not reach him, for he sees such stores frequently. I observed also that, while he inspected the new chain unit with evident care and deep interest, he made no remark whatever on its outstanding character — its meticulous neatness and the exactly logical ar- rangement of its stock. I have known this grocer for years. As far back as 1926 he once told me with evident satisfaction, that he got 20 per cent margin on certain staple cooking fats and shortenings in tins and other packages. He was a bit dis- turbed when I told him he was work- ing on unsound basis therein since such staples were commonly sold on around 12% per cent. and that economics did not justify a wider margin, I also pointed out that such margins held a beautiful umbreila for chain competi- tion, for that matter. I did not then know this town. Be- ing such a small, inactive place, it has so far escaped real competition, but Portland — KEEP SUPPLIED WITH..... LILY WHITE FLOUR VALLEY CITY MILLING COMPANY Grand Rapids — that may come any day. Meantime, wide margins have not saved him. He is now worried about lack of profits and though he has good goods on his shelves, he plans to concentrate on a private label line on which he can make more. My guess is that private label will not help him much, until he cleans up, bestirs himself and merchandises on moderm lines. And this is written for what good it may do others like him. Paul Findlay. —_—_~+ +. If there is a “secret” of success, it is the appreciation of what one has the ability to do, plus the recognition of opportunities when they appear, and a healthy satisfaction with what is achieved by closely coordinating abil- ity and opportunity. ————_»+ + Borrowing money never yet cured a depression. “The flour the best cooks use’”’ Kalamazoo -— Traverse City PUTNAM'S ADJUSTABLE CANDY DISPLA RACK —_—_— Strong. Light, Attractive Occupies only 15x34 inches of Floor Space —_—_— Six Hinged Lid Glass Top Metal Display Covers With Each Rack Jobbers Supplied by re the and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. JUST WHAT YOU HAVE BEEN LOOKING FOR PUTNAM FACTORY National Candy Co., Inc. Grand Rapids, Mich. ¢ brand You know Br The Up-to-date Way to Sell Bulk Candy 20 Varieties of Fast Selling Items to Select From Average Weight of Candies, 12 Pounds YOUR JOBBER Will be Glad to Give You Details of This Unusual] Offer Makers of GOOD CANDY for 65 years canned foods you feature grown A complete line of canned vegetables and fruits August 30, 1933 _MEAT DEALER Cutting Demonstrations Are Helping Sell Meat The year marked by the fiscal ending Jus 1, most intensive meat merchandising program in the history of the National Live Stock and Meat Board, that the new ideas being presented to retail brings unmistakable evidence meat dealers and other groups are stimulating meat sales. Declaring that this is the age of the discriminating food shopper who buys as much or more meat than her mother and grandmother, but buys it oftener and desires smaller and more attractive cuts, retail meat dealers in every sec- tion of the country have stated that the modern cuts of meat introduced by the Board are helping materially to solve their merchandising problems. For example, a retailer in New York state, who, after witnessing a_ beef demonstration, began boning the chuck and making top and bottom § chuck rolls, was obliged to buy extra supplies of cod fat for wrapping the inside rolls And down in Missouri, a firm operating 120 because of the rush of business. * retail markets staed that the adoption of these same beef cuts and others has been a material stimulus to their busi- ness, a In one of the larger eastern cities, a retailer who began to make the mod- ern pork cuts he had seen demon- strated could hardly keep up with the added demands of customers, accord- staement. A Illinois put ing to his own packer salesman in into use the new ideas regarding merchandising large smoked hams and built up an in- creased business throughout his terri- tory. That trations exert a permanent influence is meat merchandising demons seen in reports typified by those com- ing recently from an Alabama city. Re- tailers there stated that lamb sales are 40° per modern cuts of lamb were cent. greater than when the introduced about three years ago. “Ome idea alone that I secured in going from my city to the beef demon- stration at Ithaca was worth New the new method for making use of the ; { Said a York retailer. “That was sixth and seventh ribs of beef, which have been stickers in my market. Leland El: who From Rock comes the re- port of a retailer Says that he has worked up a nice trade in the new meat cuts as the result of studying the Board’s merchandising manuals and puting the ideas into use, Newspaper advertising which fea- tured cushion style pork shoulders and buterfly pork chops brought more busi- ness to a Minnesota meat merchant. Down in Louisiana a group of 46 mar- kets pay tribute to the value of boned and rolled lamb shoulders in setting a new record in the retail lamb sales. Retail that, in meat dealers have asserted addition to the greater’ con- sumer appeal created by the advertis- ing and display of the modern meat Joard’s cutting tests and the feature the high cuts, the meat lectures which nutritive value of meat are effective in arousing consumer interest. The year’s report shows that a total cf 223 beef merchandising demonstra- MICHIGAN tions were presented during the year in 17) cities of 22 Audiences of retailers and other groups to the num- 759 im 125 witnessed the pork demonstrations and 316 faimb states. ber of cities of 22 states merchandising demonstra- tions were presented in 107 cities of 19 States, It is pointed out that, since the re- tail meat dealer is the ultimate sales- man for the live-stock and meat indus- trv, the information which enables him to create a wider consumer appeal and seli micre beef, pork and lamb is of beneht to every branch of the industry. 2-2-2 I’s Not Store’s Size that Wins Lack of space has been the reason put forward by many market owners for remaining in the rut of the passing vears, and with no opportunity of en- larging their premises, they have been content, often with dire results, to plod along in the groove of old methods. Many of these unfortunate individuals do not awaken until they are in the bankruptcy court, to the fact that their decreased takings are due to the enter- prise and better equipment of their competitors, often with shops no larg- er than their own, Such awakenings are distinctly unpleasant. To-day it is not space that matters so much as the use to which it is put, and the writer was given a striking imstance of this a few weeks ago, ina town where a dealer with a shop area of 200 square feet had put a_ rival, whose premises covered over 450 square feet, completely out of business. How was it done? Simply by realizing that meat marketing to-day is carried out on strictly modern lines and that if money were not spent on up-to-date equipment the smaller man would “get left.” Improvements completely revolu- tionized business. True, the recovery was by no means sudden, but it was sure, and the bank overdraft began to dwindle. Satisfactory progress was maintained; the public began to place more confidence in the smaller shop heard to make favorable comparisons between and customers were often the hygienic methods and up-to-date lavout of the smaller shop and those of the large business. Within two years the position of the two businesses was reversed, and the enterprising butcher with the small shop is entering into out” his while bigger and more successful rival. He frankly admits that had he not been prepared to launch out on his plan of negotiations to “buy erst- modernization, he would have been driven out of business long ago. 0 --— For Family Outings Suggest “S*eak Fry” Outdoor cookery has grown in pop- ularity during the last few years until parks and tourist now the beaches, camps where camp fires are allowed are all spotted with blazing colors. And it is no wonder that people seek the wide open spaces these summer evenings, A steak fry is one of the most de- lightful kinds of outdoor cookery, in the opinion of Inez S. Wilson, home economist, for all that is best in flavor and aroma in meats is developed when they are broiled over the red hot coals of a wood fire. Even though called a steak fry, it is really a steak broil, for TRADESMAN the steak is placed on a grate over the fire without the use of a frying pan. In some parks outdoor fireplaces may but, in these are not available, an improvised fireplace may be found, case be made easily. Build two walls par- allel to with stones or bricks. If these are not at hand, freshly each other cut green logs may be used in the same way, Of a ditch may be dug deep enough for the fire. Build a large fire and let it burn down until it is a mass of coal. Place a wire rack or grate across the rocks or logs about 3 inches steak in the center of the rack and brown it well on one then turn it and brown it on the other. When both sides are well steak will be done. To broil a steak 1 inch thick, it usually requires about 30 minutes. above the coals. Place the side, browned, the 13 Auto-torial Life is a short journey for those who travel in high all the time. Lengthen picknick:ing days ‘by ambling Learn to your along. browse. Get good, leisurely eyefuls of scenery as you go by. Why the hurry? three-and-one-half minutes by risking If you do save your neck—of what use is that saved time? When you browse along, keep well out of the course of the guys who don't! Gentleness and cheerfulness, these come before all morality; they are the perfect duties. If your morals make you dreary, depend upon it they are wrong. I do not say “give them up,” for they may be all you have; but con- ceal them like a vice, lest they should spoil the lives of better and s mpler people. Rademaker-Dooge Grocer Co. Distributors of PETER PAN COUNTRY GENTLEMAN CORN PETER PAN GOLDEN BANTAM CORN MISS MICHIGAN SWEET PEAS FREMONT SWEET PEAS BIG MASTER MALT BLUE RIBBON MALT BOUQUET TEA The House of Quality and Service Courtesy Chicago Daily News distribution of foods ... possible to obtain... quality . price competition ... Drawer F-9 For 80 years, the Monarch Policy has incorporated all the “corrective” measures recommended for the new “code.” In addition, the Monarch Code has held to the belief that Independent Retail Merchants are the logical and most economical channels for the That Monarch Foods should be the finest quality always that it was That the prices should be the lowest possible, consistent with that That quality should never be sacrificed to maintain a price or to meet That the price should be the same to all, with no special privileges to any individual or group. REID, MURDOCH & CO. “Quality for 80 Years” Raising the NRA Flag at the Monarch Finer Foods Offices in Chicago Chicago, III. 14 MICHIGAN TRADESMAN August 30, 1933 HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—W illiam Moore, Detroit. Field Secretary — . S. Swinehart, Lansing. No Lull Appears in Motor Buying Detroit, Aug. 28—For the past sev- eral weeks automobile makers have been expecting a decrease in demands from dealers for new but have been agreeably disappointed. The past week proved no exception, operations undergoing slight, if any, change and the rate of output wa ap- proximately the same as in the pre- ceding period. The schedule fluctuations, however, were quite numerous, but changes were comparatively slight and indicated no pronounced shift in trend. Activity of maintained cars, the motor producers was at a surpisingly high level for this late season of the year. Those in position to comment with a certain degree of accuracy believe the strength now displayed by the motor industry is based on a conclusion that prices are about to increase and that the upward trend will include every make and model. This, jt is said, will be the result of the new automobile code, operative September 1. From present indications higher prices for automobiles in 1934 appear inevitable unless the market greatly ex- Manufacturers are certain that and labor costs will be pands. materials in- creased soon, and even now the cost of placing a low-priced automobile on the road is at least $20 more than it was a year ago. virtually all materials that make an automobile are watching their step as never before, and refuse to enter into any long- term contracts to provide their prod- ucts at present prices. Manuacturers have begun work on new models for the 1934 trade. These will be ready for the market early next year, probably about show-time in New York, It is likely, however, there will be but few, if any, radical changes from present models, but there will be enough to classify them as “new” cars. Packard will be one of the first to show something new. More than 1,000 distributors, dealers and salesmen, here for the annual convention, were per- mitted to view the new Packard cars, announcement of which will be made shortly. When the dealers left for home they took with them by the drive-away route more than $2,000,000 worth of new demonstration cars. Suppliers of The Big Three producers are main- taining these production schedules for August: Chevrolet, 60,000; ford, 50,000 to 60,000, and Plymouth, about 30,000. That the vast potentialities of the new-car market have scarcely been scratched is borne out by recent sales compilations, which show that but one automobile in every twenty-nine on. the road is a 1933 model. With less than a week to go before the end of the month, it is more than probable that, with the present demand for cars, the output for the period will be approximately 200,000 units, com- pared with less than 100,000 for Aug- ust, 1932. Based on these figures it is authori- tatively estimated that the year’s out- put will not be far, either way, from 1,800,000 units, an increase of 800,000 over last year. The condition of used car stocks has remained satisfactory throughout the whole year. It it said allowances on them have not been as exorbitant as alleged, and the parade to the junk heap of wornout cars established a new high record so far this year. —_—_—_~-2 Slogan Suggestions Every purchase made now helps to restore national prosperity. * Patriotic Purchasing will make the wheels of progress turn faster. * Push the prosperity program with your purchases, * Buying increases employment, em- ployment assures prosperity. * Back up your conifidence with your cash. * To buy as freely as finances permit is the patriotic duty of every American. * The success of the new deal depends upon the co-operation of everyone; be a patriotic purchaser. * To support the President in his pro- gram of progress we should buy as freely as we can. * To-day's patriotic purchases pave the way to a brighter to-morrow. * Unless we buy. stores cannot sell. Unless stores sell, factories cannot run. Unless factories run, recovery cannot come, Until recovery comes, we all losie out. _# Join the patriotic purchasers who are discarding the worn and obsolete for the new. * The finest patriotism to-day is that which prompts us to spend freely— thus proving our faith in our country is as great as Roosevelt’s. * Let all who earn more, spend more; it’s the circulating dollars that create increasing prosperity for all of US. *x Roosevelt has reversed the vicious circle that decreased employment; niow it’s up to all of us to speed prosperity through patriotic purchasing. —_——_+-+ <<. —____ Hardware Market Still Active Demand for Fall merchandise in- creased in the wholesale hardware mar- ket this week, with retailers filling re- quirements for late October and early November. A small volume of buying on holiday goods also developed, but price uncertainty made both jobbers and producers hesitant about accepting large orders for Christmas goods. There was an active call for furnace accessories, electrical heating appli- ances, oil stoves and snow shovels for immediate delivery. —__>~-.___ Before the Government guarantees all bank deposits it might be well for Congress to pass a bill compelling all men to be honest. Chains Violating Code May Lose Blue Eagle At least four big grocery and meat chain store systems that saw the possi- bilities for free publicity in quickly signing the President’s blanket agree- ment are now shown to have had their fingers crossed when they agreed to its provisions, Instances have developed where a branch chain store operating with a man and a girl has readjusted its hours so that the girl comes on at 7 and is off three hours at noon, from 11 to 2, putting in another four hours in the afternoon. The man is classified as an executive, so that under the blanket agreement he would not be affected by the rule restricting working hours. Investigation by the complaint com- mittee of the NRA has disclosed that one of the chains discharged employes to offset the increased wages given others, and that various other schemes, including midday recesses, have been resorted to so as to bring the employed hours within the eight-hour day. Wtihdrawal of blue eagle privileges from all such violators is threatened by General Johnson. On the other hand, cases are being cited of harassed small merchants who are fearful that refusal to sign the blanket code will bring fines and im- prisonment, They are confusing this voluntary employment scheme with the provisions of the National Recovery Act, which provides penalties for vio- lations of fair trade codes. Represen- tatives of labor unions have tried to intimidate independent business men by telling them they must take on more men if they wish to avoid being boy- cotted. These are matters that will eventually be straightened ou. —_~+-._____ Wants to Know About His Family Detroit, Aug. 25—Through the kind- ness of George Catlin, of the Detroit News, I am writing you concerning my father’s family. Mr. Catlin believed you would be of some assistance to- ward my locating the present families of my father’s brothers. I was born and raised in the West (Oregon) and have lived here in De- troit a number of years without com- ing across any of my father’s family, who should be somewhere in this state. The only information I have is as follows: My grandfather, Kins Ross Collins, died in Grand Rapids, Sept. 27, 1883. He is shown in the Grand Rap- ids city directory as being in the arti- ficial limb manufacturing business and in the picture business. These were efforts to earn ‘his living after fires had destroyed his capital in the lumber business. His wife was Christine Baer. He had several sons and one daughter, ~~. This is all I know of the fam- ily. My father, Sidney Edward Collins, enlisted in the army in 1882 and after being an instructor at Antioch College, 1883-4, went to Fort Coeur d’Alene, Idaho, June 8, 1884, then to Oregon and died in 1901 at Portland, Oregon. Polk’s directory records (1879-80) concerning Kinsey Ross Collins in Grand Rapids are as follows: 80-81—residence 112 Scribner 1881-82—residence rear of 191 Bron- son 1882-83—residence cor. North avenue 1883-84—residence 142 Barclay—ar- trficial leg manufacturing. You may be sure [ will be very ap- preciative of any help you may give me which will aid in locating the fam- ily of my grandfather. Kins Collins, 335 Glynn Court. Curtis and Proceedings of the Grand Rapids Bankruptcy Court (Continued from page 11) Lane Co, Inc, Altavista, W Va__ 382.26 H Leonard & Sons, G R- _ ------ 1.00 Ditwn Tir eStores, G RR... 226.54 Tatwis ine G Boo Sao) Luxury Mure Co, G BR. 2,629.22 Macauley Bros, G R_----_-__ __ 8.35 Marquardt Co, Miilwaukee______ 747.85 Merchants Service Bureau, G R_- 40.60 Merrill Monitor, Merrill________ pee 5.25 Mich Bell Telephone Co, GR__ 119.51 Mich Farm News, Lansing___-__ 31.26 Mich Seating Co, Jackson________ 46.12 Mich State Industries, Ionia__.. 286.71 Mich Wiping CiCoth Co, Detroit 4.50 Midland Republican, Midland____ 11.10 Montmorency County Tribune, UGA 1.50 Mutschler Bros, Nappanee, Ind__-. 488.24 Newspaper Engraving, G R__---- 20.90 Geo Norcross Trade, G R_----_-- 206.83 Oceana Herald, Sheiby____--____ 9.10 Office Equipment Co, G R__-___-- 1.10 Ogemaw County Herald, West Berane oe 2.40 Osceola County Herald, Reed City 7.74 Otia Mievator Co, G Bo 15.00 Otsego County Herald, Otsego__ 4.12 Otsego Union, Otsego____________ 8.50 Paragon Rug Mills, Milwaukee__ 55.80 Prentiss-Wabers, Wisconsin Rapids, Wik, 1.10 Republic upply, Detroit__----____ 21.19 Reviswer, Bittle Cyeek________ 14.25 Salem China, Salem____________ 132.17 Siedman & Siedman, G R________ 125.00 Shear-Maddox Furn Co. G@ R____ 30.00 sammoens CO, Gi Ro 59.90 Sughn Hurn Co. G Re 221.00 W J Sleene Co, New York______ 1,814.93 Space Saver Co, Martinsville, Ind. 38.35 Standard Bulletin, G R__-______ 27.60 Glifford Stebbins, Saginaw______ 05.00 Steinfeld, Inc., New York City_- 80.80 ptow Dayis, G Ro 40.50 Thomasville Chair Co, Thomasville, Oe 4,531.02 “asch-Hine Co, G Ro 20.00 Tri-County Banner, Blanchard__ 10.20 Universal Furn Co, Evansville, Ind 33.76 Vaughn Furn Co, Glax, Virginia 815.00 Geo Welsh Co, G R____________ 1,223.98 Western Union G Ro... 8.02 West Mich Furn Co, Holland__ 16.64 Witters Motor Co, G R________ 10.97 Wolverine Finishing Co, G R____ 58.30 Roger Wykes, G Ro... 900.00 O Young, Grand Forks, N D-_~- 6,178.35 Yieakey-Scripps, G R__________ 10.74 Associated Investment Co, G R_ 235.20 Luxury Furniture Co, G R____ 453.99 —_~+ + >___ A new compact, pneumatic check for screen and light storm doors discon- nects from the jamb when the door opens, permitting free outward swing. It has no adjusting screws or springs. Offices at— 15 Market Ave. GRAND RAPIDS, MICH. Phone 4-5571 ASSOCIATED TRUCK LINES, INC. Nelson-Carmody Moter Freight Division DIRECT DAILY SERVICE OVER OUR OWN LINES GRAND RAPIDS — CHICAGO GRAND RAPIDS — CADILLAC PETOSKEY — MANISTEE — LUDINGTON — TRAVERSE CITY 1152 W. Austin Ave. CHICAGO, ILL. Phone, Haymarket 4431 GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R A N D C H IGAN R API DS. Mi iI August 30, 1933 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D, Mihlethaler Harbor Beach. : Second Vice-President—Henr or- mack, Ithaca. , ‘ ae Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Consumers to Get Data on Food Textile Prices Consumers are to be given up-to- the-minute reports on food and textile prices so that they can know what is happening to costs of the essentials of life, the Consumers’ Counsel of the Agricultural Adjustment Administra- tion has announced, A nationwide check of prices and in- creases in return to farmers is planned in co-operation with the Department of Agriculture and the Bureau of Labor Statistics. This information is expected to be released to the press and by ra- dio, and in special bulletins which will be sent to all consumer groups and in- dividuals who request it. It is planned as a weekly service, the announcement states, since condi- tions are changing so rapidly that month-old figures on this subject are of little use to consumers. Retail prices on bread, milk, meat, and other every- day food necessities will be published first, based on figures gathered from over 1,000 stores — independents, chains and specialty food shops in 50 cities. It is proposed, then, to check against these prices and show the money the farmer gets for producing his raw materials that go into these foods. This information will be re- ported, it is stated, together with data on the increases in labor costs as a re- sult of the raises in wages and new employment. As a further step the reports will in- clude current figures on what the farm- ers are having to pay for the goods they must buy. This will be an index of all kinds of commodities and will be used to measure changes in the farmer’s buying power. Councils of consumers are being or- ganized in many cities throughout the country to protect consumer interest in the communities against unwarrant- ed price increases. The Agricultural Administration proposes to furnish these councils with weekly reports of comparative retail prices in various cities and communities. and —_——_2-2 Tax Confuses Underwear Men So much confusion has been created among buyers of underwear as a result of the varying amounts for the cotton processing tax charged them that one of the leading mills sent out a bulletin explaining the situation. Some of the goods recently shipped have borne a floor tax and others a processing tax, and consequently buyers have been billed different amounts for equal quantities of similar goods. There is also the fact that the processing tax on goods of combed cotton yarn is higher than that on carded goods, as more cotton is employed in manufac- turing combed styles. The floor tax on. these yarns, however, is the same. -—__>- 2 Use Old Home Wares Terms Manufacturers’ difficulties over dis- counts have evaporated in the active Fall buying which has developed in practically all branches of the home wares trade in the last few weeks. Pro- ducers in the china and glass fields who were compelled to allow 5 per cent. dis- counts in order to obtain orders last Spring and Fall are booking their cus- tomary volume of business this season on the regular terms of 1 per cent. fifteen days. In other trades, includ- ing furniture, electrical supplies, cut- lery, decorative wares and metal hol- low ware the established terms are again in force. Producers are protect- ing themselves for the future by setting out discount terms in industrial codes. —_++2.—__ Dress Uncertainties Still Noted Both prices and deliveries on better dresses are still more or less uncertain as manufacturers have yet to complete plans under the new agreement. A substantial advance over present levels will undoubtedly feature the stabili- zation of prices, it was said. It is ex- pected, however, that offerings will continue at certain levels, notably that at $15 so that the popular $25 retail price range can be maintained. At the moment strong buying interest is shown in new woolen dresses, with re- orders coming through on the satin styles favored earlier in the season, —_~r-+-.___ Arrow Shirt Prices Unchanged Despite higher material prices and increased labor costs under the recov- ery code, Cluett, Peabody & Co. are not considering any price advances on their Arrow shirts at this time, accord- ing to C. R. Palmer, president of the company, The company will carefully consider the situation before taking action. Mr. Palmer also reported that orders had increased sharply, some of which had to be cut down, that addi- tional plants of the company were be- ing re-opened and that prospects were bright. Underwear sales had spurted in a surprising manner, he added. —_>++___ Prices Worry Po‘tery Trade General confusion over the methods by which increased costs will be passed on by manufacturers of kitchen crock- ery to retailers, particularly chain out- lets, prevails in the trade at present. Producers catering to chains which sell in fixed price ranges, principally the 10, 25 and 50 cent stores, face the ne- cessity of adding 10 to 15 per cent. to quotations on late Fall and Winter merchandise. They feel consumers will balk at paying the 5 to 10 cents ad- ditional which the stores will be forced to ask if prices are raised on current types of merchandise. The producers are trying to devise a means of chang- ing the quality and designs of products rather than increasing prices. —_—_+ 2. Stores Reorder Fal Lamps Fall lamps to retail from $7.50 to $15 have been re-ordered in volume in New York by stores throughout the East and Middle West. The merchan- dise is for delivery in September, Ac- cording to reports, the popular-price lamps, in modernistic designs, have been selling at an active rate at cur- rent house furnishings sales. The vogue for china-base lamps, manufac- turers said, has spread rapidly, and: or- ders for that type have been received in price ranges up to $30. Demand for lamips at present is centered on table models, with floor lamps constituting 30 to 40 per cent. of current sales, ——_+-. Oriental Rug Demand Improves A sharp increase in the demand for Oriental and Chinese rugs is the out- standing feature of the wholesale floor coverings market this week. Trading in domestic soft and ‘hard surface goods is nominal. Retail prices are be- ginning to reflect the stronger tone in the wholesale Oriental rug market and prices’ for 9x12 Sarouks average $250. Present prices compare with lows of $189, which were noted here last years. Retailers are promoting a wider variety of Oriental goods at present and have included Ispahans, Kashan and Kiar- man rugs along with Sarouks in cur- rent sales, —_—__ 2+ Stores to Raise Men’s Wear 20 Per Cent The average price increase on cloth- ing and furnishings in men’s wear stores, starting next month with the offering of regular Fall goods, will be about 20 per cent. over the levels pre- vailing in the Spring. These new levels will prevail for at least the early part of the Fall, due to the fact that many industries are only now starting to operate under a recovery code, but fur- ther increase may be necessary, when re-orders are taken into stores, it was said. So far the average advance for a suit appears to be $5, and for a shirt 25 cents. a Novel Jewelry Orders Increase One of ‘the best seasons in years is foreseen in the novel jewelry trade, due in part to the emphasis placed on this merchandise by the Mae West and early Nineties vogue. Or- ders have been placed in increasing volume ‘by retailers, particularly for the more ornate copies of Victorian types. The trend is strongly toward plain metal or stone set metal items, with gold and silver finishes headed for much popularity. Wider bracelets, large brooches, hair ornaments, clips and earrings are selling in greatest vol- ume. recent ——_++ + ____ Gloves Stress Accessory Trend Retailers plan strong efforts to pro- mote related accessories for Fall and are buying gloves to harmonize with or of identical materials as hand- bags, handkerchiefs, etc. At present there is a strong call for satin gloves, trimmed either with monkey fur or feathers, Large formal handkerchiefs alse feature feather trimimings. Fabric gloves generally are doing well, with eel gray, new browns and black in de- mand. Orders for kid gloves have been substantial. Most prices have been ad- hats, vanced and for some types of gloves ‘three weeks’ delivery is being asked. —_+-.__ Millinery Buying Brisk Substantial re-orders continue to be placed on millinery, with interest in feather-trimmed merchandise showing a steady increase. The demand at the moment covers a wide variety of hats, with suede, duventyn, antelope, wool fabric and felt types all sharing in the business being placed. The shallow- crown style is gaining in popularity, with the wide-brim models of the turn of the century outstanding in feather- trimmed merchandise. Black continues its lead, with eel gray, the new browns and rust prominent in the colors speci- fied. —_>++___ To Feature $1 Tie for Fall Fall promotions of neck wear in men’s clothing stores will stress the $1 number, which received the bulk of tie business before the slump, but which has been neglected in the last few years. Higher silk prices and in- creased cost under the industry’s code will eliminate the very cheap ranges now prevailing, and while some stores will carry goods priced as low as 75 cents, the $1 number will receive major emphasis. Manuacturers also expected increased business on the $1.50 and $2 styles. —__—_o Phoenix Raises Hose Levels Price advances ranging from 75. cents to $1.50 per dozen have been put into effect by the Phoenix Hosiery Co. The 42-gauge rom $6.50 to $7.25, the 45-gauge styles from numbers were raised $7.50 to $9, the 48-gauge numbers from $10 to $l1l from $12.25 to $13 a dozen. With most and the 5l-gauge goods of the leading companies naming a price of $7.25 a dozen on 42-gauge styles, it has become the accepted quo- tation for those numbers, although a few mills are still quoting $6.50. —_+~-.___ Shoe Prices to Advance Again An additional advance of 5 to 25 cents per pair on shoes is expected markets. shortly in the wholesale Higher hide prices, after that indus- try’s code becomes effective, will be In addi- tion, the shoe code, which is expected one reason for the advance. oO go into operation shortly, will also necessitate Orders continue to hold up exceptionally well, additional rises. manufacturers reported, and, while not as large as in the earlier part of the year, are substantial. Production dur- ing the current month will be large. ——_>2 + ____ Glass Trade Holds Recent Gains While have been reported in branches of the glass manufacturing industry, there have not been any erratic movements disturbing to the steady recent prog- Much activity some recessions several ress made in all lines. has been noted in those factories pro- ducing various varieties of blown and pressed glass for home use. The plate glass situation has not changed mate- rially. Replacement the moment features the major portion of buying for current window glass orders. —_—--> 2 Rug Prices to R’se Sept. 5 Price advances averaging 3 to 7 per cent. will go initto effect on major soft- surface rug and carpet lines Sept. 5. The mills announcing the new quota- tions will guarantee prices up to Oct. 15. In the hard-surface branch of the floor coverings industry reports of im- pending increases also were current. It is understood that manufacturers of felt-base products will raise their quo- tations around Sept. 1. —_—_—_.-2-->— — The all-electric kitchen has a rival in an all-gas kitchen—a flexible unit which can function as refrigerator, stove, water heater, cabinet, work table, and concealed heating unit for now the entire house. 16 HOTEL DEPARTMENT Vivid Word Picture of Old Santa Fe Santa Fe, New Mexico, Aug. 26— “hree years ago when on a visit to the Four Flags Hotel, at Niles, then un- der the management of Charley Ren- ner, it was my good fortune to form an acquaintance with Governor and Mrs. Miguel A. Otero, of Santa Fe, and now | am here paying them a long promised visit. As to the date of its termination I really am not in a posi- tion to form any definite :dea. I only know that I am living on the top shelf, as it were, and being shown every- thing with an itinerary ahead that is to say the least voluminous.They are surely the salt of the earth and they are artists in the entertainment line. Santa Fe, the historic seat oi the territery of New Mexico, as well as the county seat of the county by that name, and the see of an archbishop of the Roman Catholic church, enjoys the distinction of being one of the oldest towns and is the oldest capital in the United States. Its permanent settle- ment by Europeans antedates the founding of Jamestown and also the landing of the Pilgrim Fathers, at Plymouth more than twenty years. The thrilling and romantic incidents com- posing its history: the protracted and bloody struggles with hordes of savage Indians; the capture and pillage by hostile Pueblos in 1680; the general massacre of missionaries and explor- ers and the flight of the then governor and a few followers in the night to El Paso; the reserving of some of the handsomest Spanish maidens for wives of favored warriors; the dese- cration of many of the Roman Catholic churches and the restoration of the worship of stone idols; the reconquest by De Vargas twelve years later; the terrible punishment visited upon the rebellious pueblos; the change from Spanish rule to the rule of the trium- phant Republic of Mexico; the capture by the United States forces under General Kearney and the building of Fort Marcy; the stirring scenes ac- companying the distribution of the im- mense traffic of the Santa Fe Trail; the wild deeds of desperadoes and the fabulous hazards at cards in the days before the advent of the railroad, are all matters of well authenticated his- tory and I will not attempt to repeat them in his article. Here, so carefully preserved that the marks of its 300 years of age are not perceptible, is located the noted “Adobe Palace,” which was the official residence of the Spanish and Mexican vovernors and since the Miexican war has been the headquarters of all the territorial gov- ernors or secretaries appointed by the different presidents of the United States. Here is situated the oldest house standing on American soil, and near is the San Miguel church, first built in 1540 and still used as a place of worship. Here are the beautiful and imposing new capital building, the massive modern Cathedral of St. Fran- cis, Indian schools and other govern- mental structures. including a large and enduring Federal building, Here, side by side, are object lessons where- by the civilization of the seventeenth and eighteenth centuries can be studied in contrast with that of the present day as nowhere else in America. Like the roads to Rome all trails naturally lead to Santa Fe, and the well-known Santa Fe Trail, still heard of so frequently, is by far the chiefest of all, And time has by no means obliterated the first Indian trails of this land, though they were mostly made in a dawn far belond our reckoning. They were not written in sand, but cut in imperish- able records into the grim rocks cof the mesas. Draw a circle of fifty miles radius with Santa Fe as the center. It will take in the heart of New Mexico. Within it will be found a score of pro- ducing mining districts. Not only gold, but copper, silver, lead and various MICHIGAN other metals and minerals will be found in paying quantities. Also in that same circle gre to be found some of the best agricultural lands in the Southwest. There is room and a chance tor prot- itable irrigation projects. Fruits of various kinds are raised in abundance and there are the superior cattle and sheep ranges, with timber for their physical pretection. New Mexico is characteristically the Country of the Caballeros (known in popular parlance as Gentlemen-on-Horseback}, especial- ly true in the Northern portion of the state. the old diversion of the Upper Rio Grande and Chama valleys which were formerly knownas the Rio Arriba. Here was the last stand of Spain in North America. It is the mark lei! upon the land as indelible as the quinta mark on the old Spanish dollar, For more than three centuries the Spaniards ruled the land, quelling the Aztecs and various Indian tribes, and this life naturally focused in Santa Fe, now tne state capital. It is one of the few important towns in our Nation whose population has changed very lit- tle in a century. With ten thousand now it has possibly doubled in that time. But Santa Fe is really much larger than the three mile limit from the Plaza. its center. Its sphere of in- fluence still embraces most territory West of the Mississippi River. It will presumably ever remain a city of homes, where people have learned to enjoy sunshine and ponder on the ways of life, instead of rushing madly through them. Strangers coming to Santa Fe feel that they have stepped unexpectedly into the Old World, leav- ing the United States beyond the mesas to the Eastward. They find in it old memories, romance, color and great- ness, so eagerly sought in Europe. There is no need for papier mache fa- cades or cliff dwellings. Any moun- tain or canyon in her vast front yard reveals a civilization older than Rome. Her native architecture has two sources — pre-Columbian pueblos and transiusion of Spanish design. Santa Fe homes are dominated by Spanish tradition coupled with Indian leanings. She has always opposed sky-scrapers and apartment buildings. Adobe bricks made from forms of skins and cloth, poured with mud much as we pour ce- ment and left in the sun to become dry and hard, is the material most in demand. They are plastered with the Same material, mostly by the brown hands of the female sex. These walls are replastered each year as firm and dry as stone. They are cool in summer and warm in winter. Santa Fe has but few official buildings of the Mission type. Twenty years ago she passed the dangerous stage and hesitated between accepting the wrinkles and gray hair of advancing years or having her face lifted and becoming a “flapper” grand- mother town. About that time a new modern capitol was erected, the Palace of Governors was modernized, and up- to-the-moment modern structures are In evidence everywhere. But the con- trast between the new and the old, standing side by side, is interesting. Nowhere in ithe world does the hu- man being feel he is competent to build his own home as here—and does it. Watching the native dig up his back yard mix adobes and lay them up in mud seems like child’s play. Else- where as here they are known as “Santa Fe Homes” and probably ever will be. In the records found in the House of Governors I have been much interested in the career of Hon. W. G. Ritch, formier territorial secretary, ap- pointed by President Grant in 1875, a man of lofty ideas who left his imprint on New Mexican affairs. Mr, Ritch for many years conducted a newspa- per in Wisconsin, and it was under his tutelage that I learned the “art preser- vative of all arts.” In other words I acted in the capacity of “devil.” From the time the automobile or train first climbs into the trees and streams of the New Mexico mountains the spell TRADESMAN of the Land of the Cibola spreads over the visitor. He has usually thought this Land of the Spanish Conquistadores, of ancient treasure and glamorous history was a desert, low, arid, hot and un- comfortable. Instead, 1f in the summer time, he finds himself one of a seeming- ly endless caravan of folks seeking the cool country of New Mexico as respite from the heat, both to East and West. If it is winter, another caravan is headed New Mexico-ward to escape the cold. It is claimed that Santa Fe is the center of the “Mlost interesting fifty miles square in all America.” It is the heart of the Pueblo country with In- dian craftsmen, weavers, dancers, sil- versmiuths, fetes and fiestas on all sides. Santa Fe can be seen, guide in hand, in one day or the visitor may spend months and still be seeing new things and finding new forms of amusemenis and entertainment. Santa Fe, the “An- cient City,” when first seen seems to be in a state of pleasant and perpetual somnolence. Then, after the stranger is stranger no longer (a period of usu- ally two days) he finds that the sleepy old city is really a place where all the inhabitants are constantly ready for a fiesta or some other form of amuse- ment peculiar to this type of civiliza- tion. The visitor quickly slips into the easy tempo of the old town, sipping his cool drink under the shade of the great trees in the Plaza, pleasantly wandering around among the famed old houses, buildings, churches and museunis, and playing gaily with Santa Feans who seem never to work, but to have unending time in which to play. It is a lotus eaters paradise. Perhaps, Santa Fe as nowhere else, offers the easiest acquaintance of all Western re- sort towns. It seems that the guest in the hotel has no more than arrived than in some inexplicable way he has met local people and is caught up in the froth of their colorful lives. I cannot close this brief description of the joys and surroundings of this wonderful city and country without expressing my heartfelt thanks to Gov. Otero and his charming wife for the Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 tlonia Ave., N. W. Phone 86027 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager {te HOTEL ROWE Grand Rapids’ Most Popular Hotel J. Bingham Morris, Manager American HotelsCorp., N.Y. J. Leslie Kincaid, President a ‘ec August 30, 19: »” De ) ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath. CAFETERIA IN CONNECTION HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “it 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Park Place Hotel Tre -erse City Rates Reas.r.able—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mor. Muskegor: Michigan Columbia Hotel KALAMAZOO Good Place To Tie To sitesi August 30, 1933 MICHIGAN TRADESMAN 17 multitude of pleasures they have placed within my reach while visiting them here. While the Governor seemingly had a handful of duties thrust upon him on account of his being chairman of the NRA movement for New Mex- ico, he thas given of his time a full measure, taken me to many places of interest, introduced me to people worth while meeting, and in all these offer- ings an atmosphere of true and unwav- ering friendship has prevailed. God bless them both. While I think if it, allow me to sug- gest that if you are contemplating a trip to California this fall or winter, do not fall for the offerings of local ticket agents of bus lines. Buy your ticket to Chicago and then do a little “shopping.” For instance quotations offered from Grand Rapids to Los Angeles were $34.50; from St. Joseph $27.50, and from Kalamazoo $37.50. It cost me just $1.50 to reach Chicago, and within ‘fifteen minutes after reach- ing the Windy City, I had provided myself with a yard-long transportation strip over one of the standard lines (you had your choice of all) for just twenty iron dollars. All the stop overs you might desire, free pillows, porter service and, in some instances, free meals. The poor old railroads are surely “getting theirs.” Right in the midst of the tourist travel to the Chi- cago exposition, the transcontinental lines are cancelling trains for want of patronage. On the other hand, the highways are absolutely swarming with busses and private conveyances of all kinds—all transacting business. I notice that the Metropolitan Life Insurance Co. has taken possession of the Rowe Hotel, and there is much wonderment over what will be the final outcome in ‘this financial enigma, If I am permitted a guess I would say that if the mortgagees separate Ernie Nier and the Rowe Hotel furnishings from the real property, they will make a great mistake. The hotel was unde- sirably located and it was only the personality of the man behind the works which made its existence pos- sible. Frank S. Verbeck. —_—_ 22 >___ Present Situation Should Arouse Every Citizen Were it not for the extreme tax burden resting upon the shoulders of the taxpayers of this state, I would not write these observations. In trav- eling hundreds of miles of our public highways, I cannot but be impressed with the vast extent of milage and the service given to even remote com- munities. Everyone over these fine smooth roads, which we find everywhere, under either coun- ty, state or federal jurisdiction. What comes to mind is, can we afford this vast expenditure of mil- lions of dollars? As I witness the vast amounts now. being expended in straightening out trunk lines, broad- ening the shoulders of the roadway, replacing good gravel roads with con- crete pavement, it looks as though money was no object to the highway Mepartment. Recently I was in a lo- cality where fifteen miles of roadway was being built along the shore of Lake Superior to connect Copper Har- bor with Eagle Harbor. I was told nine hundred men were at work on this job, which was being financed by RFC funds, borrowed money. It was a scenic highway and much of it was blasted through the rocks. These two harbors are now connected with a good highway, though the distance is a few miles more, than by the new enjoys driving Evidently the project was con- ceived to give men welfare work. In a way, this is a laudable thing to do. route. The taxpayer is placed in a peculiar position. On one side he is faced with problem. On the other he is expected to care for the unemployed. is up against a desperate situation. As one merchant told me recently, those upon the welfare are better situated than himself. himself actual needs, is it any wonder he sees a dark future when his tax load is being increased by money be- ing borrowed to build scenic and lux- urious highways, especially when times It is fine to have these splendid highways, to have the roadside landscaped, flowers and trees planted to increase its beauty and to make travel a delight. For miles through the forests of the U.P., the underbrush has been removed and one would feel as though he were travel- ing through some great park. It is a delight, and no criticism is offered, ex- cept, can we afford it? It is fine for one to build a nice home for the fam- ily, but in doing so, one should deter- mine the cost and whether he can af- ford what he would like. That is the big question, can our state afford the millions it has so rapidly expended for highways, much of which has been borrowed? The and tax has brought in many millions of dollars. People have complained little about it until in recent years. How- ever, these taxes go to make up the burdensome tax load. If one is heavily in debt, it would not be considered wise to go deeper into debt, even to give employment upon some _ project you did not need. The situation has spurred up highway building and im- provements all over the state. In the economy program of the state admin- istration it was planned to lower taxes by building no further new highways until times improved and we could af- ford them. The unemployment situ- ation has changed this. It is a class of work upon which all types of labor can be used. The big thing is to apply this labor efficiently in extending the mileage of good roads where it will best serve the people, rather than in building scenic highways and _ parks. We cannot look upon the unemploy- ment situation as a blessing, because it is extending and beautifying our highways. It may mean prosperity for those in charge of this work, but it increases raather than lightens the taxpayer load. It is a tough problem at best and we should go back and consider the cause of this lamentable condition, which throws idle men and their public charity, which can only be maintained by tax- ation. a deplorable taxation 3etween the two he When he has to deny are hard and money scarce? gas automobile unemployment families upon This situation should arouse every citizen of the Nation to study the cause of our economic President Roosevelt and his advisors planned the N.R.A. to arouse the people, in the thope it might bring business back to normal, The people have shown their faith in him and, no doubt, great good will be accomplished. A number of distress. times the President has called atten- tion to the evils which have come to the Nation through the concentration He has called attention to the violation of the anti-trust laws and this law must be enforced against mo- He that the concentration of wealth by a few has of wealth in the control of a few. has declareil nopoly. understands thrown the business of the country out of economic balance, which brought on this depression. This is the major cause of the heavy welfare burden which has been placed upon the backs of the All waiting the President to against the great have caused our National taxpayers. are anxiously for begin action which tress. monopolies dis- Many will recall the experience of a former president, Theodore Roose- velt, who in the year 1907 undertook to bridle monopoly, which was then organizing the U. S. Steel Company. His efforts resulted in a National panic, caused by the closing of the banks of New York City, on order of J. P. Morgan and others. Teddy was unable to cope with the pirates. After this and other attempts to enforce the anti-trust laws, the Government gave It 1s hoped the President will take a more decided stand If it is necessary to use the army and navy to enforce the anti-trust law, it is hoped the President will do it. It is time to find out who is boss in the Nation, whether it is the President and Congress or the Mor- gans and their cohorts. The people of this Nation should be the most happy and prosperous of any land. We have vast natural the forests, mines, millions of acres of fertile soil and a healthful climate. up and monopoly grew rapidly. than did his cousin. Rockafellows, resources, We never had had a famine or pestilence. Our troubles are man-made, President Roosevelt says we must learn to “live and let live.” We could do this were it not for the greedy few. We could pave all of our highways, provide parks and playgrounds throughout the Na- tion, pay off our National, state and local indebtedness, were it not for the greedy exploiters who harvest the wealth of labor and leave the people to care for the vast army ployed they have created. E. B. Stebbins. —__+++____ From the Cloverland of Michigan Sault Ste. Marie, Aug, 28—The mes- sage sent out by General Hugh S. Johnson, telling what the Blue Eagle means to us and how to get it, is ex- cellent. The Government is striving to have all employes join the movement by labor day and if you have not al- ready signed, the message will tell you how you may get in step. Well, if lunch clubs can’t save the country, another kind of club has to be used. Milo B. Welch, owner of the Welch tourist camp, one of the largest in the state, has been granted permission from the city commission to construct a dock opposite his camp grounds on Portage avenue, which may be used by small craft for the use of those staying at the camp. Harvey Everett, for a number of vears in charge of the D., S. S,, & A. Ralway boarding house at Soo Junc- tion, has gone into business for himself, having purchased the refreshment of unem- Items stand of Kid Parker on U. S. 42 at the top of Ashmun street ‘hill at the forks of the road. Mr. Everet will be as- sisted by his wife, who is an excellent cook, They have many friends who Wish them success in this new venture. Hessel is to have a state landing field. Fifty members of the Civilian Conservation Corps arrived last week from Kinross to begin clearing the land. This emergency flying field will! be a mile and a quarter north of Hes- sel. One hundred and sixty acres will be leveled off. The group has been stationed at C. C. C. camp Munuscong, near Kinross, Ham Hamilton, of the Pickford Gro- cery Co., paid the Sault a visit last week, bringing in a truck load of farm products and taking back a load of merchandise. Yesterday many were’ worrying about how long they would hold their jobs. To-day they are worrying about how soon they will get a raise. The passing last week of Alexander Peterkin, brought to a close the first chapter of the Agricultural history of the Ransonville-Donaldson settlement. Mr. Peterkin was the last of the score or so of pioneer farmers who settled in the vicinity of Ransonville and Don- aldson in the ’70s of the last century. He took up a homestead at Donaldson in 1875 and lived there ever since. He vas a success as a farmer and made many frends who were always glad to seek advice as to his jsuccess. He was a hard worker and honest in all his dealings. He kept his hands so occu- pied with ‘this own affairs that he had no inclination to meddle in others. In his quiet, unobtrusive way, he set an example of clean and industrious living. A politician thinks of the next elec- tion: a statesman of the next genera- tion, Wilham G. Tapert. —_>>+___ Death of Popular Landlord Reed City, Aug. 29—Floyd E. Do- herty, who died to-day in a Chicago hotel, left here with his family Friday to attend the Century of Progress. They had planned to return home to- morrow. Born in Clare, Mr. Doherty was graduated from Clare high school. He later attended Olivet college. He leaves a brother, fred Doherty of Clare, pro- prietor of Hotel Doherty, and one sis- ter, Mrs. William H. Bicknell of Clare. Mr. Doherty was an influential mem- ber of the Hotel Greeters’ Association, had served in active capacity on com- mittees in the Michigan Hotel Associa- tion, and was a director of the Michi- gan Tourist and Resort Association. He purchased the Hotel King here in 1929 and refurnished it and partially remodeled the structure so that it is one of the finest hostelries located in a city of this size in the state. Since coming here he has served as secretary of the Reed City Hospital Association, during which tenure of office he was influential in putting the local hospital on a paying basis. He acted as president of the Reed City Community club for the year closing July, 1933. The body will be taken to Clare, where funeral services will be held. ——2~-~2__ Our point of view is property rather than life: A man gets a minute-trial in a police court if his liberty is at stake and an indefinite trial in a higher court if his property is at stake. A new “electric broom” sweeps clean hard well as rugs. It weighs 434 pounds, has a molded resin receptacle clipped to the handle into which dirt is filtered and compressed. surfaces as Nature has a way of exhibiting her allurements yet keeping a screen in front of the obstacles—it is well for progress that we know what is beyond the day. 18 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-Pres.—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. Officers elected at the Jackson Con- vention of the M. S. P. A. : President—Duncan Weaver, Fennville. First Vice-President — Paul Gibson, Ann Arbor. Second Vice-President—J. E. Mahar, Pontiac. Treasurer—Wm. H. Johnson, Kalama- zoo. Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Lowell; Benj. Peck, Kalamazoo; J. E. Ma- har, Pontiac. Which is Blacker—the Kettle or «he Pot? There is a chain which is no stronger than its weakest link. We begin with the manufacturer —he must make honest materials and in drug therapy must supervise the labeling. He stakes his reputation on the goods that leave his premises. The jobber to whom he entrusts his honestly made and labeled drugs must offer responsible distribu- tion. He must be prepared to respond to calls for large or small amounts of the drugs which the manufacturer so painstakingly delivered to his door. Next in our chain is the prescribing physician. He must have made his ex- amination of the patient and decided what medication that patient needs at that moment. He writes his order on the basis of freshly prepared, fully potent drugs. His doses may border close on the limit of tolerance for the patient. Or they may be very small depending on the fact that evaporation of the alcoholic menstruum has not taken place since the manufacturer pre- pared jt for the jobber to distribute. So we reach the pharmacist link in our chain. He has depended upon the jobber to deliver his estimated quan- tity of potent, recently prepared, accu- rately labeled drugs. He stores them under proper precautions awaiting the order of his friend the dispensing phy- sician. The pharmacist must be up- right; he is under state supervision. Periodically, inspectors visit him under the guise of innocent purchasers and ask for common or rare drugs which are tested for purity and concentra- tion. Woe to the pharmacist who de- livers substitutes or sub-official strength drugs. All of this, has but one con- clusion. The final link in the chain is the patient, the ultimate consumer. He should have effective medication. It is to that end, that there is honest man- ufacture, reputable distribution, truth- ful prescribing, and upright dispensing. This must be old stuff to most read- ers. Perhaps, few have troubled to reach this far in our presentation. What is it all about, some may question. What is the idea? The idea is simple—some smart aleck has thought up a scheme which destroys the efforts of all the people pledged to create effective medication for the patient. And further, this scheme takes advantage of the good will of the manufacturer. Not only is there negative destructive effort, but MICHIGAN di explain: The will. He loss. Let us good ° wants to aid the jobber and the phar- macist. Detail mien call upon physi- cians and explain the action of old or new remedies which the manufac- Word often not positive manufacturer seeks turer prepares for the patient. of mouth enough. it out himself, and he receives a liberal sample. Or else, thie manufacturer mails explanation is The physician wants to try the physician a sample with a booklet describing the approved uses, Several things may happen. The physician may be out of practice or he may have a practice restricted to a type of patient for which the sample of medicament is of no earthly use. Or, the physician may never see the samiple because the office secretary doesn’t want to waste his time with parcel post or unsealed mail. There is another possibility. The manufacturer in good faith has printed a return coupon or sent a postage post- paid card to the doctor’s office as part of a magazine advertisement or in an explanatory letter. The office attend- ant, clerk, nurse, wife maybe, has filled in the doctor’s name and address for the sample. Be it as it may, the sample is in the doctor’s office. The legitimate uses thereof do not concern us at this writing. We shortsighted and foolhardy use of that sample. Its sale to a peddler! Yes, it has come to this! An auto mechanic out of work had a relative who owned a pharmacy shop. The pharmacist wanted to be of help and offered the auto mechanic a job around the drug store. I suppose the fellow cleaned up the floor, delivered errands, washed the windows and other chores. In time, he learned the names and prices of popular items. He also found which were sent as samples to physi- cians’ offices. He knew the price his pharmacist relatively paid the repu- table jobber. He found some person in a doctor’s office who was willing for some consideration, or perhaps in lieu of a tip to give him the sample for which there was a retail sale value. And it became a business. This auto mechanic has his route which he keeps as faithfully as the represenf&tive of the manufacturer who leaves the sam- ples. What is more, there are others —auto mechanics and shoe salesmen, with perhaps one or more renegade pharmacists, who have made it their business. It is not possible to give the exact number engaged in this rush for samples. It is said that there is a syn- dicate, for sample buying has become big business, with a warehouse. So much for the buying of samples. Some one in the office of the doctor is guilty there. It may be the physician —or it may be the cleaning woman who empties the trash basket. There is a source of samples—it must be the physician to whom the sample is sent. But there must be a purchaser of that sample. The auto mechanic sold his collection to his relative. But there must be other druggists who are will- ing to purchase at half the jobber’s price. Willing to assume that the sam- ple which has been lying around the physician’s office has not been tamper- ed with, opened and refilled. Willing to assume that the peddler actually pur- chased the sample originally, Willing to assume that the potency remained stress one TRADESMAN even if the bottle or carton was as originally sent from the manufacturer. It must be obvious that even if the eventualities mentioned did not exist, the potentialities did! The chain in drug therapy is no stronger than its weakest link. The pharmacist who lends himself to this scheme of petty larceny breaks the chain and discredits drug therapy. If he did not buy, there would be no rea- son for the peddler to buy. Some other angles to this scheme. The manufacturer will very shortly re- fuse to send samples in stock sizes, or he will go to the extra expense and mark his samples, where it is possible, to positively identify them. The quan- tity submitted to the physician will be so small as to make proper trial im- possible by the physician anxious to do so, yet so small as to make collection with ultimate resale non profitable. One step more—the manufacturer may refuse to send any samples! The patient who is given sample drugs in whole or in part for the pre- scription he brings the druggist is the one who is cheated. As the practice grows, if it does, it will furnish an- other legitimate excuse for more phy- sicians to dispense their medication in the office. The pitfalls of dispensing need not be reviewed; they are too well known. But, there must be compensations, and if the physician fears sample introduction he will stop writing prescriptions. The evil of sample selling can be cured by one measure and one alone. Publicity. Washing the dirty linen of the allied professions in public is bad, unless the results honest Warrant the end. This is a case in point. Stop this habit now. It requires no new laws. It needs no new commission, It needs no new police. It is wrong. It is short- sighted. It ultimately destroys the or- ganization which fosters it. August 30, 1933 Honest manufacturers, reputable dis- tributors, truthful prescribers, and up- right dispensers must unite in destroy- ing this cancer. The integrity of the prescription must and will be main- tained. ——_2.-2-—___ Drug Code Under Consideration A Washington dispatch dated Aug. 28 is as follows: A drug code, was considered today along with the general pro- posed agreement, but it appeared likely that the provision in the drug code which sought to pre- vent retailers from cutting the price of trade-marked items more than 21 per cent of the manu- facturers retail price would be greatly modified or entirely elim- inated. This provision meant that if a manufacturer marked an article to sell at $1 no retailer could sell it for less than 79 cents, or 21 per cent. under the declared retail price. This compared with a pro- vision in the general retail code that set prices at not less than the net invoice or current market price, plus 10 per cent. White- side said the drug provision amounted to about 16 per cent. above the invoice cost. Whiteside said such a provision probably would have to be in all retail codes, or the master code, if the different trades were to op- erate on the same competitive price basis. From sources close to the trade associations involved, it was learned that trades other than drug would object strenu- ously to the drug provision. —_~+~+___ Men must try and try again. They must suffer the consequences of their own mistakes and learn by their own failures and their own successes. ing Blanks, Ring Binders, color Paints, Inks, Fountain Pens, Fxtra Leads, sample room. Grand Rapids School Supplies Pen and Pencil Tablets, Erasers, Note Books, Theme Books, Composition Books, Note Book Covers, Compasses, Dividers, Slates, Cray- ons, Pencils, Penholders, Note Book Fillers, Mucilage, Construction Paper, Chalks, Artist’s Brushes, board Erasers, Thumb Tacks, Pro- tractors, etc. Most complete line ever shown, all on display in our Coe Lae Over-PRICED Ricu? ’™ Hazeltine & Perkins Spell- Water- Liquid Pastes, Pencil Sets, Rulers, Black- Drug Co. Michigan 7 ay : 2 a Au em, * , 33 Wri ritt en C ontr acts Vv Tt is of S s. Oral W sas s well set alesmen arranties ontr. settled 1 ; M can act yi nishe TC not be for the aw, thé teri d to mak HIG repr c e pu at a wri rials ake < A presenta’ hanged rchase of writ- “e soe applicati N T to have ations © or void of good Since ation of RAD dents e ‘been . r warr ed by s (salesn : the ord the ma ESM tio1 act was nade bef anties all oral shoul sg exp ofr proc i A N 1, the ne : signed a" tive eged co oe Wee ressly pr ured oe WH pressed psi will | cae written aad , until at ome Get a the ( LES L nf, 2 1eir i ye di a si als appr ive at i and tr deer situa | so ‘oved e, as it A E he , and thei ntenti med t _ woul provi d by hi sac D gove ir rigt ions i o hav : dber ided th: y his p i: con- Pri RU Thi rned its al Sha the © ed in ecogniz rat m principal A ces qu G VES : therel ad liabili writ writi nized Oo agre al, cetic, AC oted RI whe point f dy. c yilities 1 chaser c ing o unless ae eemenis Borie, No. 8, ID aren i C : re merch; requen s will caus canno n the s incorporz ts Xte Powd.. lb. 06 ominal E CU 19 and the chanits ently sie use of t avoid oae a porat- oxtal, 1b. or @ 10 , based RE setting iene as cet in case > gts repre a Nae. Por ae ie, Xtal Ib. ae 3 Aine Wataeee on market th NT Ls S Fa S sies anty : se a ac riati oe . 36 So 0 soe arbe with 1p no k to s for g ) nty : in z entat ct be 1 itic, —--5 36 @ calle adc e da alle n-compli avoid goods k of whi retere ions of | N he Com'l., 35 G@ 43 Powd ed,lb.g os y of i sales ged Oo apliar id the et nowl 11ch nce t s of tl itric, Ib.- 1. @ 45 Aloes d.. Ib gourds Hem issue : smal oral re ice oO m by edge the pri o the ie oa . 0: a Gucetrine. is @ 6 He lock, P ' erie Hang representa the a. a pe ene gs es guar- Salphinte i ue noe “a a eee 33 @ 7 Juniper oo 1 5s court or 2 e orde ations of amour ent | . ok vad 14 Tartari e aa 15 @ 15 Arabic, ee ! eal er st “4 L 5502 ‘ s qui showi er. a of the T it sued f nere f Re bai es 033 @ 2% Arabi fear in| @ 75 Lee Fi W'd. ib. 3 00@1 - evide juite uni OWING 3ut, i . The d for.” or ( everse r ee Vy 25 AQ: iC, eae Ib @ 80 B . Flo a ih 1 00@3 25 nce inif¢ g of , in the : foresoi ti (selle sed Jenat ALCO -»0 ¢ 16. A abic, s ee a * wav. Ge w.. 1b 1 50 W3 20 tati of ormly fra € applicati e€gol ler) f il ured, HO fe rabi , sorts re @ 4 Ler iard ie 50@1 75 attOns the < y vel aud tl icatio ng cé for pene oa , a s, lb oo ee 3 50@4 00 : - é . > p Le : i ae ae . ee £ 465 @ 3 2 a ___ 4 fee and allege use re that is n of ¢ ase ill rain, gal. . fe a 30 Gee cual i ai a ms of hold ged orz o he: is fre a rul ustr Wood, a 44 eat a 4 b. a oe Mustar Gue 1 25@1 50 trati sof the wri d the al re ae merci quent! e of | ates tl o 4 @ 55 Asafoe ida, li b._ 25 @ 35 Py art.. ozs 75@2 25 auion writit parti “presen A nants 1 y ove busine ihe = ALUM-POTA 00@5 Hy Asafoetida, Ose 5 @ 35 Ori nee. Sw ozs. @1 a questi of judi ng, N ies t . And, <¢ S in ti erlook ess la sump, POTAS 50 @ 00 Que ih o., ai 47@ 35 ganun w., Ib. @ 50 10n dicial ow fo o the thi » as a 1e orderi ed by a. Ib.— SH. 60 Kin iac, powd. ». 75@ 50 mus art, 3 00@: 35 oa a reasoni rani nis ki conse dering : retai as Ga ti 05 USP eee owd. __ _ = ened tl @3 25 me a eee eee a ed age awener £ oF a0 il Con As “Ib. 053 @ 13 aves wing | 2 ee ss nnvroyaly Vea be erchant “nt case of g on this a itigation prolific > site ion ods. Concontiated, 1b. 0 %4@ 13 ay nee am 2 1% Lesh totes i 2 binge 20 goo sig 2 Oo . . ses . Dis of ¢ nS of 3_F Ib. , lb S ah Bow = G 0 ae PvE ee ~ 4 75@ 3 2 de. gned < this . WwW 1S afte : ot -F, 1 ae . 06 Shel Ba Fh. @. Raga Tere fe 75@5 ) aed fie a a. sah abe chant tone be el wales dispute Earbotinis, i 05% 0 18 a ania @ 80 osemary ozs. 2 50 6 qng er or » a ter s mindf voided if , in o Muriat e, ibe 05146 a S Gectud i e, i) Dd Sand ers 50@ ae Thi gs, th contai certai ms of ndful of d if 10st Muriz eL aS h@ 1: Sh oa ae L 75 alwoc 1b 95 . e f ain rtal . ota : of tl M riate p., lb 0 3 ellac. v Ib in BE L, ood 1 Ho is ord ollowi ned, 4a n enlar Wri the f ne i Muri: , Gra 38 @ 25 Ga Cc, wi D._~- 5 @ 2% W. I in: 00@1 me O er su ‘ wing : » amo il ged tten Cc tact Ler ate, P -; 1D @ a T One nite = 15 « 40 Ss val ) AE cc 50 ° sub g sti ng be by c col tha oO. . 08 D 30 raga dr’ . @ 25 sass lb Ui. § exclusi I ffice Ject pulati fe eta ora itract c at the P 1b. - @ 18 aanene d) Ib. 35 25 wa 8 00@8 sas an hae sig ictatorgip cuted or at the senor ia . and "ARSENIC. @ 30 ae bbls ». 35 @ 45 ae ip writ avian | st that lL aa 1 70@2 2 pak ahi Hire ik 5@2 4 reco t or is n pecifi sign ten i n of every assia BARKS 50@1 00 HYDROGEN sed. Sy ch, Ib. . Ib._ 5 ' : gniz appro ot sol ed o1 b ied, Thi nto tl the y Ordi KS @1 80 Pou ROGEN PI Wenn cs 40@6 ing ed ut val. N. do A oth hi his i re ord sales O inary ¥, nd, g N P @1 25 ‘ormse: -----~ oa of @6 00 oO i yess i N nc limself in si der = drdi y, /2 lb re ER 25 Wor eed ce o0@ The es ie cee al ong and lyegiee i ay it Saigon Po. ib aa o i gross OXIDE rmwood, ‘Ib 4 15a! 20 and rated i nts 1av : or ne sz irness EB aigo . Ib: . 2b 30 , ae 0 @27 ( Cas OIL » 1D. — 22 @4 A roofi order i d dupli d in ve ff ’ othe : sales ss t lm nm, FE an @ 35 M __ 0@16 00 vastor Ss 4 50@5 00 n mv plic ' wri I 10 k erwis sman’s ° El » lb. ‘oOo, Ib. 5 @ 5 adré IN -10 00@ 6 00 Coco '. & HEA @5 0 by g materi olve ate Le nade now! se, tl LIS a Dowd. . 50 40 as, 1 DIG @10 5 Cc Oant al.__ VY u y the erial da orders.” e, an edge 1e la em- Elm, ica ih 4 @ 6 Pp INS b._- oO 50 Cod i | 115 sell that shi Ss. ordi d, as of tter sae Gada lt 1b 0 60 ure ECT PO 9 w ziver Lee 15@1 35 and er wa pme inari S W rep mav ascatras 1b 38 r lb P 2 004 vegian r, N 291/ 95 the - The s ma nt of t! rily b e hav resentati a, 2 fras (Pd ll 38 @ oo x ole al Ca dea ae © sam merc same nufact hey ap e bo e seel ations Ss ptree (P’d Ib. 38 ¢ 45 otal. Ae Ade at ER. Tac Seed ab 5 e : eee 1 : S oaptr ie b. 45 @ 45 1 A 2 rd, ex... He —— d rc the sree polar ies ce this, oe A oo Woe will not ptree, ng Ib. a @ - Powd. er y Lard eX. gal. 006 soe Ac ook oun sed ved, are are if ke order yy u Cub B Yb. 35 @ 3 : a 17 sinsee if 2 1 5: @1 00 i uaa — spots sagen kage ept in min ape Cubed, Ib. eRRIES. 40 merous 3 @ 33 Lanse rank al 1 33@1 40 com , and gav e sal ast ki ered, i nd w poini un nn i noe | . stick E @ 35 ate: ik gal. i 40 pan also xave ce esman di: ind of , it wi when t iper, -, Ib. @ 4ozen pox s, extr: jot gal. aa ‘v1 04 man 7 repre rtain e isput of ins ill consti goods B an a ges, Ib.__ 1 5 Olive, gal 8@1 : to uld sent guar e ove suranc nstatu 5 Pou LUE = 0 @ 75 ers » Ib.— 50 @zg Mal a 3 the demo. send ed ‘th - r the ce agai ite th nd VIT @ aS , @l4a) -- 40 @z 00 Malae: oe 80¢ materi nstr an at hi cr the tens of a i 7 wa RIOL 20 Buc L box @ 5 : Pur ga, 2 @1 0 erial ate tl experi ‘i A ns of sit aft P’d ---- B hu EA @ 59 «Pe e, gal. ae 0 : ; th . ‘ e Oe . ; uc » Ib. VE @1 5 per gal -25 e The selli . | Occ Business M ay ree : . BORAX > Buchu, Ib. short _ Tannet ene ee Vas bo ing co 10n of ) asional an’s : Pou BRIM Ib. 06 s Sage » Pd. ong @ WH ga gal oe 1 3 @5 00 aa und by ompany d problem of ly, eve Philoso Le tons @ 13 ne ae p= a far. gal.——------ 25@1 50 they any y deni suffe of meeti yo ph moung CAMPHS ge, loose He o5 @ 7 oe 7>@ 9 en yk did mn Deitinnn an3 one nner a Peb pie ig “CAMPHOR @ 1 Saige, oun 49 2% @ 80 Gum, o OPIUM "O2 n5 kn roa ap sentati aven everse eee s the > asin Sage, eca Ib : Ib. Zs., M @2 00 iow! nd pear i atio 1ent sal d wi Russi ANTHAR 55 Se Pa & G i @ I ue $1.40; ed set in: ns M: , OF es ; nu fee ho he Chi sian HA @ 7 nna & eal @ 4 -owd ao And ge of up the ’ Many sim militati 1as hin , Po RID 75 ae Grd a 0 1k er, [4 i th that i wri thi y pe ilar atio ese wd ES lex . D 85 iia h at: -17 50@ as In em i it it It- hing eople tra mf ” Powd.__ Ti andri @ 35 Gian oe » $1.40 50@ 20 point sup: if th ha g to e thi agedy » De- Cc wd. @3 5 innev ria @ 3 n., OZS., § ) 00 ed port ey w d no subj do is rink 1 rayon CHALI # 68 Pow vella,, Ib. 35 Ib. Sie. 506 cont to th of i y were bject Ce that Wei s, LK @2 00 Use. rd. i ih oe 1 a6 © r its m ’ av the h Jva Ursi i 200 @ 4( a or hi act as i e term posi . ade. trouble but cons oid menti he ki _Dustle doz Uva Uree ie 25 @ an Pou PA Al 50@ : heretofo s it has a of ti tion, it is ble that i onsciou ntion of nd weno Pas teLP’d, ib . @ 4 nd ee 20 00 Te. : ne c pai is s_ sil rf th C ah Pe OZ. @3 Cl : lb. @ 35 Pace en | = U. ; een writte inful upperw silence fe | | be ‘om. owder, Fag C nlorid LIME = 2 Black epee 06%@ ‘ek the fail sick hoe t Heywood wost in th ae precigiatei, ih 033 7 Chloride’ lang "I @ 45 Whi ee hla -— reir di ‘ure m oa d Br e mi Whi red, lb lb. 37%2@ Pp. LY rge. ne 1ite ae 25 pany oneal fo, alana the 3 nia woman w ie et ind ute, he a “ @ a ound _ Coren ne 85 ‘is od — 45 @ 35 S i : oe 1 ; , BG cam, AAAS . 5 ( ae ae co 4 mercha Ge eee a a [ cide iad ke talked Dowd (CAPSICUM @ Carb. MAGNES 5 @ ern BURGUND' 15 1¢€ : mie: ant f ang Cc 667 1ext 7 0 and hz ec wder, tb. _. sarb. BS, lb IA r 60 A PETROLA DY the case : nt, or t om- I day me fri iad a. Car ifite ih. mber TRO 20 @ ing in th The m he am if was |} y, and s riends c 1 ee 60 @ 7 ao aS Ib. @ Amber, Plai LATU @ 2% co e | 1e ou ki 10rri she c hole CL 62 70 id d i Cr r in M the hi mpany tl ower CO rchants | kind, so oe et told M ame to Pasac oo @ 75 Guide, Hes -+ Ib. 15 @ a Cream eae Ib. 12 @ nigh i rere ut FT peat fer ' 1e€y a LEV Mr. Br ered, Ib._- 3 i ight. b.- @ on S y WI hi. ae 38 a 17 men: er court i upon . The ae ina just talk wante oun: ih a5 @ i Ib._ @ 75 Snow Whit » Ib. 17 @ 1 ‘ nt and i urt m appeale «6 e hings t talked < ted to oc - 3 @ Pei MENT @ PLASTE ‘hte, I ae a 2 selling s enden reversin ed, and ‘ red’s and nev d about i a; 2 ee INE a. we HOL @ 7 Barrels Se 29 @ a “p firm. ie ring ee ig the Le : nd the name or ver even indif- Xtal. lb lb acc 68@1 Pound MERCUE 5 00@5 Less, Ib eee RIS ae 27 | he wri part, aa gment f. i ing . more tl what hz mentio nuderaa it RAS i. oe D5 60 : oe a L IV th iten aid: or th s 1€ th yey k ad hz Dal ed, asa OBYy Oun MOR 7 se Causti PO _._ 03% @5 7 1e or e Y e y ke appe os 2 V4 ences P 25@ austic TA b@ 5 ( d o m pt pe I RE — @ Y H @1 35 L : Ss > 08 every merchan er whicl : : oo ore I tl not me ned. ound AM TA 04 @ 10 a o 35 iquor, - St'ks aA 08 i yo it 1 Ww : offi it < 1¢ i nti oS R aera : as 55 stand pportunit ), and w — oS. in was ri almost vught al tion- =F? CUTTLEB ae 9 Bulk MUSTAF @11 80 Aceti POTASSI 7 @ & oe ex ity ‘t whicl ed twe s righ st see about i und TLE @ : a Pow STA @13 § Bi tate ASS @ subject pressly o read 1 he had en us.” at there eemed ae i eee BONE 36 select owd., RD 96 Hieton ibe 1UM 40 hom » ee provided and und An ex in the ee if the bag DEXTRING @ eS Bichromate, aoa voli peg passoabiee f mat a - oe mooie | sec he Rie ean. RINE, 50 Ball Je. 45 @ 50 Gaitonat tb Ibn 18 © 2 pplicati , and tl of the “se retiri rad ae rn, Ib. 06146 Flak. Ib THA 25 @ 35 Chle nate Wl 5 @ 25 would on of hat c (sell “ompa ring the Wite EX _ 07 @ 15 ake eo LINE 35 ilorate . mi i @ 25 i the ontr, ler’s f ny. 4 g an un ch Ha! TRA @ ha po 07 Xtal., - 30 re fur not 1 materi ‘acts f s) or _ oe old pleas: low azel CT > i oe i @ Powd Ib @ 35 th: yer teri s for many ey hz emp sant Li La | Yel Pou N — a 12 -owd., Ib. 35 di er expr ecogni als pu i oF ny years ad bee ployee of ae ae Bawhe oa 1 @ i ore, (i: ae 17 er tha pressly zed. by i rchased : bring hi rs. 1 en fast of a . Pd. lb. 5 99 @ iceca th G 2 lodide ee 17 @ 23 ognize : no wet spies a. tt ne oo his fri himself a6 peace friends ers. FLOWE 50 4 . P i @ 4 Pormmngsit 2 & c em: i Ss S Hrle oO ive c : aI L R yp 60 Pour xX V 5 « 0 ‘ussi anate. ] 3 y 2 on unless i ent n th nad hi nd wi the c mom. Hat Pc id OM nf R ic 36@3 28 the ss in S wo eo 1s with task ould Gern i 50 G dead ICA a0 ted Ib. Tb. 22%6 59 “ origi ‘corp’ uld b _ 7 s secre the ba sk of ile @ 55 oa Yel 1b 2%@3 In ginal porat e 1s etary yad fac S ma . lb. v0 oO . ID low hb. 390 : ‘th a ted i rec- He es y wri news ac- aftr Th 35 IL ea @ 2 ae 80 tip e fa nd in writt qui edt write VS, S on b.- 5 @ Aln ES 1h OG on: PP QU yo @ nis ce dupli writ te ire rui € a » so he Ameri — @ 45 1ond SEN @ 25 cau "ao: s of of icat in; unn ruine ct le Americ¢ a a Bit. t TI 2 «OF nd SIA @ 0 avoided oe ie Ronee herd tee : Few a red the han note _Shanish, “9 nm 60 @ 90 Bit, true, 02 AL ew CHIPS 60 se D r a n sti . endshi ' , O78... ? s t., art. s. ae acne reason act, it stipula- awe _ care t ndship, FORMALDEHYDE, . 55 rer tine 1 @ 50 5 OZ. Ct QUININ 35 g 30 experien s of the of any o nnot be riends d xcept v . discuss eo a DE, ee Amber art,. Ibs 1 ae 3 a ans, ane . 40 ced roofin oo repre they : each otl with foie: personal P ee ab Ss zante “ Amber, bh iC 1 oogl 80 Glen. 1b: SAL @ 66 g si p si ier a di ends f 0 eet an ae se, ih ciara aubers, S on ee an of silent. Wi cone. But B " eeLATIN’ @ 10 Ber oo : 30002 a0 Lamp, oe 034@ 10 clans ame But Be Bro en a @1 Peni _— tS dow assersice when $i ae ae BE sro 3 @ s ae i 2 ; . J as a Ho 3 @4 25 Xtal __-- 08%@ 1 lat : ng ner. Whi » Dar b.. 2 oe ¢ uway D. 00@3 40 — or 314@ 0 it isn’t g about Whit age a 20 @ 3 Cassia, US d, Ib. 2 rs ae oe oe = pc a fea. 1b 16 30 eda. SP Eo O20 hel D. 10 ypular popular White ae. ea aie 39 Cotas oat Ib... 3 80@3 A Sada a aa 09 @ 16 very lo song r lb. &X light 25 2@ 35 Ca Leaf, ih 10@2 . he 17 @ 16 ng. q ‘ition ght, oe a iL, 1b. 50@2 00 a a ue n S 5 ro b. 0 \sh 2 30 = Cc nel - 0 Bi soD 5@ P a Cloves, Ib <---- 1 000 Hearbonate cc wang GEYOERINE $9 Cubed, oo ag: 4 uate ee, e2, @ =-------- Bri eb, lb. Co 75@2 40 Hyposuiphite 1b. 314@ 10 144%@ ea $b Be P 00@4 aa Phosphate, 1 Ib. 08 @ 10 35 ao D——-— : 2504 . — Th. % @ i: el " | a ao « 1 ’ ze ( 0 --——= cea eae 35 s Dry. ai ue @ 28 _ 2 00a 1 60 ilicat owd., 1b. 0@ Wo a at 260 G Tu ol., 12% ¢ 12 Gall UR gal. 4 %@ 20 ons PENT 0 @ 20 Eee INE 50 o 57 e @ 72 20 MICHIGAN GROCERY PRICE CURRENT The prices quoted in this department are not cut prices. They are regu'ar quotations such as jobbers should receive for standard goods. Because of present day uncertainties, sharp buyers who are in good credit may sometimes be able to induce the jobber to shade some of the quotations, but we prefer to quote regular prices on regular goods, because cut prices obtained by duress or und2r force of circumstances never accurately represent the actual condition of the market, which is the proper province of this publication. ADVANCED Sauerkraut Raisins Corn F. B. Soap Rice DECLINED AMMONIA Parsons 3207. 3 35 Parsons, i0 oz. ___ 2 70 Parsoon, to. ... 1 &0 Little Bo Peep, med.__ 1 35 Little Bo Peep, lge.--. 2 25 Duaker, 32 oz... 210 APPLE BUTTER Table Belle, 12-36 oz., O02. 1 90 BAKING POWDERS s0yai, 20Z., doz. ____ 93 foyal, 407. doz. _ 1 80 Roval, 6o0z., doz. _. 2 20 Royal, 12 0z., doz. _____ 4 37 Royal, 2% Ibs., doz.__ 13 75 sOyal, 5 ibs., doz.____ 24 50 oi DAALY, 253 369 Fs HOw ote 10 0z., 4doz.in case__ 3 40 15 0z. 4doz.in case__ 5 00 25 0z., 4do0z.in case__ 8 10 50 0z., 2doz.in case__ 7 00 51b., 1doz.in case__ 6 00 10 1b., % doz. in case__ 5 75 BLEACHER CLEANSER Clorox, 16 oz., 24s _____ 3 20 Clorox, 22 oz., 12s _____ 3 00 iuigvie, 16 oz., 12s... 2 15 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s, per es. 1 35 BEANS and PEAS 100 lb. bag Dry Lima Beans,100 lb. 7 50 White H’d P. Beans__ 4 33 Split Peas, Yell., 601lb. 3 %5 Split Peas, Gr’n, 601b. 5 80 Scotch Peas, 100 Ib.___ BURNERS Queen Ann, No.1 _____ 1 ib Queen Ann, No.2 ______ 1 25 White Flame, No. 1 and 2 dev... 225 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross________ 15 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136___ Corn Flakes, No. 124___ Fep, No. 224 lep No. 250 Ixrumbles, No. 412____ eee bo bo bo oS or Bran Flakes, No. 624__ 90 bran Flakes, No. 650-- 85 Rice Krispies, 6 0z.____ 2 25 Rice Krispies, 1 0z.---- 1 10 All bran, 16027, -- 220 All Bran if oz. 2 70 Alli Bran, ~% 0z —______ i 30 Kaffe Hag, 6 1-lb. Cams oo 2 51 Whole Wheat Fla. 24s 1 83 Whole Wheat Bis., 24s 2 30 Post Brands Grapenut Flakes, 24s__ 2 600 ‘Grape-Nuts, 24s ------ us Grape-Nuts, 50s ______ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, Ne. 0_ Post Toasties, 36s Post Toasties, 24s Post Bram. PBF 24 _ Post Bran PBE 36 ___ Sanke 6-113... Wr irwnrwhd pore or oOo Amsterdam Brands Gold Bond Par., No.b% 7 50 Prize, Parlor, No. 6___ 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed____-_ 6 75 Warenolise — 6 25 ose. SO ee 2 3eO Winner, 5 sewed______ 5 60 Whiek, No. 3... 2 25 BRUSHES Scrub Sold Back 38in. —_ __ 1 50 poli Back, lin. _. 1 75 Pomted nds _________ A Stove Sneaker 1 86 MO. 6000 2 00 Peerless 2 60 Shoe NWe.4-0 2 2 20 No. 2-5 3 60 BUTTER COLOR Dandelion — 2 85 CANDLES Electrie Light, 40 Ibs._ 12.1 Plumber, 40 Ibs._-_-___ 12.8 Paraliine, 66 - 14% Paratiine, 12s __.. 14% Wickine 40 Tudor, 6s, per box____ 30 CANNED FRUITS Hart Brand Apples Na: Wa a 5 00 Blackberries Pride of Michigan_____ 2 5d Cherries Mich. red, No. 10_____ 6 25 Pride of Mich., No. 2__ 2 60 Marcellus Red__--_____ 2 10 Speci: Phew 1 35 Whole White__________ 2 &@ Gooseberries No. 100 Pears Pride of Mich. No. 2% 2 25 Black Raspberries NO: 20 2 60 Pride of Mich. No. 2__ 1 60 Red Raspberries Ne? oe Not UL 1 25 Marcellus, No. 2... 1 70 Strawberries NO, 200 3 00 (LL... 1 20 Marcellus, No. 2______ 1 45 CANNED FISH Clam Ch'der, 10% oz._ 1 Clam Chowder, No. 2__ 2 Clams, Steamed No, 1 2 Clams, Minced, No. % 2 Finnan Haddie, 10 oz._ 3 Clam Bouillon, 7 oz.-_ 2 50 Chicken Haddie, No. 1 2 7 Fish Flakes, small___. 1 Cod Fish Cake, 10 oz. 1 a Cove Oysters, 5 oz.-_. 1 35 Lopster, No. Yo 1 $5 Shrimp, 1. wet.._____ 1 45 Sard’s, % Oil, k’less__ 3 35 Sardines, 44 Oil, k’less 3 35 Salmon, Red Alaska___ 2 10 Salmon, Med. Alaska__ 1 70 Salmon, Pink, Alaska_ 1 45 Sardines, Im. 4, ea._-6@11 Sardines (al .. 971% Tuna, % Van Camps, <. fis) Tuna, %4s, Van Camps, doz. 1 Tuna, 1s, Van Camps, —< .. 60 Tuna, 4s, Chicken Sea, mez. 85 CANNED MEAT Bacon, med., Beechnut 1 71 Bacon, lge., Beechnut_ 43 Beef, lge., Beechnut___ Beef, med., Beechnut _ Beef, No. 1, Corned ___ Beef, No. 1, Roast Beef, 2% oz., Qua., Sli. Beef, 4 oz. Qua., sli. __ Be>fsteak & Onions, s. Chiii Con (ar. is: Deviled Ham, %4s _____ Deviled Ham, %s _____ Potted Beef. 4 0z.----- Potted Meai, 4 Libby_ 45 Potted Meat, % Libby_ 75 Potted Meat, 4% Qua.__ 55 Potted Ham, Gen. 4 __ 1 45 Vienna Saus, No. %--- 1 00 Vienna Sausage. Qua. 80 Veal Loaf, medium___ 2 25 RD ee bo Do ee bo to bo nw o Baked Beans Campbells 48s... 2 35 CANNED VEGETABLES Hart Brand Asparagus Watural Noe 2... | 3 90 Tips & Cuts, No. 2... 2 25 Tips & Cuts, 8 oz. __ 1 35 Baked Beans 1 Ib. Sace, 36s, ¢s._____ 75 No. 2% Size, doz.__.__ 1 05 NO. 10 Sauce. 4 00 Lima Beans Little Quaker, No. 10__ 8 25 Baby No.2 1 60 Pride of Mich. No. 2__ 1 35 Marcellus, No. 10_____ 6 50 TRADESMAN Red Kidney Beans oO 4 60 No.2 2 90 Rie 45 String Beans Choice, Whole, No. 2. 1 60 Cut No 1) 7 25 Cur hoo 1 35 Pride of Michigan_____ 115 Marcellus Cut, No. 10_ 6 00 Wax Beans Choice, Whole, No. 2__ 1 60 Cut NO 30 2 7 25 Cut No.2 2. 1 35 Pride of Mich., No. 2_. 1 15 Marcellus Cut, No. 10_ 5 50 Beets Extra Small, No. 2___. 2 00 Fancy Small, No. 2--_ 1 75 Pride of Mich., No. 2% 1 35 Hart Cut, No. 10 __ 4 00 Hart Cut, No.2 __._.._ 85 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2.-.. 90 Carrots Diced, No.2 2. 90 Diced No. io _...._ 4 10 Corn Golden Ban., No.2 __. 1 30 (;olden Ban., No. 10 __10 00 Little Quaker, No, 1. 90 Country Gen., No. 2___ 1 20 Pride of Mich., No.1.- 80 Marcellus, No. 2... 1 05 Fancy Crosby, No.2 _. 1 15 F'ancy Crosby, No. 10 _ 6 50 Whole Grain, 6 Ban- tam, No, 2... 1 45 Peas Littic Dot, No. 2. 215 sifted E. June, No.10 _ 9 50 Sifted E. June, No.2 __ 1 78 Marcel., Sw. W No. 2. 1 45 Marcel., EK. June, No. 2 1 35 Marcel.. E. Ju., No. 10 7 50 Pumpki. Ne (8 2 4 75 Mo. 2% 1 30 Sauerkraut No if 4 25 No 246 2 1 2 NO 2 Spinach Na OM 2 25 No 2 1 80 Squash Boston. No. 3.0... 1 35 Succotash Golden Bantam, No. 2_ 1 75 Hart, No. 2... 1 55 Pride of Michigan_-__- 115 Tomatoes No.9) 5 25 No 2%. 200 1 SO Ne 2 1 40 Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2_. 1 10 Tomato Juice Hast, No 10. ns TO co nt soto Toya CATSUP Sniders,fo7, 22.00 ge Sniders, 140Z; _..___.. 1 55 Sniders, 8 oz. —_--- doz. 95 »niders, 140z. __..doz. 1 55 Quaker, 8 oz, _---- doz. 1 05 Quaker, 14 oz. __._doz. 1 25 CHILI SAUCE Sniders, oz: 1 65 Sniders, 462g, 2 25 OYSTER COCKTAIL Snriders, 11 02... 2 00 CHEESE Roquefort _..... 72 Wisconsin Daisy —___- 143, Wisconsin Twin ___-____ 14 New York June... . | 24 Sap Sago. 44 Brick 18 Michigan Wiats 02 13 Michigan Daisies_______ 13 Wisconsin Longnorn____ 14 Imported Leyden_______ 25 1 ib. Limberger..._. 22 Imported Swiss ___---~-- 25 Kraft, Pimento Loaf____ 23 Kraft. American Loaf. 21 Kraft, Brick oat 21 Kraft, Swiss Loaf____-- 24 Kraft, Old End. oaf__-__ 33 Kraft. Pimento, % Ib._ 1 60 Kraft, American, % lb. 1 60 Kraft, Brick, % Ib._.__ 1 60 Kraft, Limbur., % Ib._ 1 60 CHEWING GUM Adams Black Jack _____ 67 Adams Dentyne _. 67 Beeman’s Pepsin________ 67 Beechnut Peppermint___ 67 Doublemint 7 Peppermint, Wrigleys ___67 Spearmint, Wrigleys ___ 67 auicy Mrnt 67 Weiecltys PK 67 Teabery 67 CHOCOLATE Baker, Prem., 6 lb. %_ 2 50 Baker, Pre., 6 lb. 3 oz. 2 42 CLOTHES LINE tiverside, 50 ft... 2 Cuppies Cord. - 2 99 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Grand 21% Boston Breakfast_____ 23% Breakfast Cup... 211% Competition — 16 a ee 191% Majesic oo 29% Morton House __..._____ 31 MegrOwW 2b 2645 Quaker, in cartons____ 21% McLaughlin’s Kept-Fresh Coffee Extracts M. ¥; per 166... = 12 FWrank’s 50 pkegs._____ 4 25 Hummel’s 50, 1 Ib.____ 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 EVAPORATED MILK Quaker, Tall, 10% oz._ 2 85 Quaker, Baby, 4 doz.__ 1 43 Quaker, Gallon, % dz._ 2 85 Carnation, Tall, 4 doz. 2 95 Carnation, Baby, 4 dz. 1 48 Oatman’s D’dee, Tall _ 2 95 Oatman’s D’dee, Baby 1 48 Pet Tal ee 2 95 Pet, Baby. 4 dozen__. 1 45 Borden's, Tall, 4 doz._ 2 95 Borden's, Baby, 4 doz. 1 48 August 30, 1933 CIGARS Hemt. Champions____ 38 50 Webster Cadillac ____ 75 09 Webster Golden Wed. 75 00 Websterettes ________ 38 50 Cineos 38 50 Garcia Grand Babies_ 38 50 Bradstreets _________ 38 50 La Palena Senators__ 75 Omine | oo 38 50 R G Dun Boquet____ 75 00 Perfect Garcia Subl._ 95 (y Buawiser 29 £0 Tango Pantellas____ 13 00 Hampton Arms Jun’r 3/ 56 rOvan oo 385 bo Rancho Corono_______ 3d CU Keoway 20 Ov CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 3 yu Big stick, 28 lb. case__ 16 Horehound Stick, 120s 75 Mixed Candy Kandérparten 14 eager 2 091% French Creams_______ 11, Paris Creams 127 Jupiter 09 Fancy Mixture... 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted_ 1 Zo Nibble DBHCKS oo 15 Chocolate Nut Rolls__ 1 50 Lady Veron 2 45 Golden Klondikes_____ 1 05 Gum Drops : Cascs Jelly mimes 14 Tip Top Jellies. 091% Oranee Siices O94, Lozenges F Pails A.A. Pep. Lozenges ____ 13 A. A. Pink Lozenges ____ 12 A. A. Choc. Lozenges ___ .; Motto Hearts: Lo Malted Milk Lozenges___ 1y Hard Goods Lemon roe i 12 O. F. Horehound Drops_ 12 Anise Squares ig Peanut Squares_..__ | 13 Cough Drops Bxs. smith Grog 2) 1 45 1aigen ee 1 40 VWick’s. 40/i0c 2 40 Specialties italian Bon Bons_______ 16 Banquet Cream Mints__ 1/7 Handy Packages, 12-10c s0 COUPON BOOKS 50 Iconomic grade__ 2 50 100 Economic grade__ 4 50 500 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are Ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6.10: boxes. = 42 ORIED FRUITS Apples NN. ¥. Bey., 50 1b) box... 13 N. Y. Fey., 140z, pkg. -- 16 Apricots Evaporated, Choice __ Evaporated, Ex.Choice 14% Watiey 80g 16% Ex. Fancy Moorpack_-_ Citron 10 1b. box 24 ee August 30, 1933 Curr MI Packages ants CHI1G » 11 02.- AN ae 11% Dinwena we hs TRADESMAN Searchlight er aeare 6 15 FRESH MEATS Swan, 144 _’ ox... 6 15 Imperial Sam Diamond. No, 0__-___- 520 Top S meer neaae 21 Heocuer 12s, pitted Ope ac Ged teers & Heif.- i Holland HHerri An. & _ SOAP , 12s, regular — = Steers & Hei ae Mixed, Kegs erring Am. Family, 100 | ! ar. 1 15 Med. Steers & H eif.____ 09 Mixed Meso 2 Crystal White A gies 6 10 TEA Sxtety Com, Steers & ee aan 08 Mie a bois BB. Petals i 4k ce dagee Red Top, 5 SE eG 7? | Millears fee els Naptha, 16 245 Gs nh on p, 5 gro i een Flake V 0 box__ 5 Of Taica 4 8 ang } Evap. PO Signal Light ie 5, 25 Ve eehecee: Hole bola 2 Jap ee 10 box 2 fc aes. 21@ 28 i , 9 gro. r* or ny tae ee ee : oe gee $5 25 Top a al ais Fairy, 100 he ag ee 7 40 No. 1 Nibbs — 30@3 ee en oo 10 ua jee Glue. 144 3 00 ---====- 1 MUE ee 09 fbi 50 k X-- 8 00 : Gun woes S PRODUCTS eee 07 % bbl a ie pris an 2 25 Pani ischial Lem Peel Spaghetti, ae ao : a pao nage 164 bos 4 85 we 39 a __ Elbow Maca oh ge tg 210 Spe Lamb oe a a a ~ range, American__----- Egg medica € 2 9 oz. 2 10 Pag Lamb ~~ 18 Mack ae far 46 tae. 2 19 : Castes oo 4 Bee Venice! aay 18 Bubs, 60 erel rilby Soap, 50 toa 4 Y *ekoe, medi Ee srmicelli, 6 oz. edu 14 Pai oe Count, fy. fe Williams Be ot I0¢.. 3 15 , dun. | Hooton apenas 6 og. Z : Boog 2 ee 12 1ils, 10 lb. Fancy i : ea Williams a 9s 50 an 41 Seeded Raisins 17. oz Spaghetti, 24¢ Sea ee 0d Lux Toilet, c. r doz. j . eo Breakfast oe lc "9 er $49 | @enena >dium a Thompson's S'dless blk. 6% -- 2 20 White Fi Congou, choice ol ae son’s S'dless D ‘ Mutton Med. F: ish Cone hhoice ____- 35@ 36 oo oo oe a aNea sane vay, Miulkers ancy, 100 Ip... 13 00 wisplces qou, fancy .___. re creme yf, 2/2 K K Mee oe 48 5 2 ole nie ------- Ty, N Po oe ; KK? 50 Allspic Spice Quaker Seeded, 15 0Z.__ i“ orld Ss Or -~-------------+ io 8 lb. pails Norway--- 19 50 ao ‘Jamaica @? Mediu Oolong a Almonds, Pals ae Gut Eunch. 1 40 Cae ee oa Chalice | oe 5 Baio large “a Pork Boned, 10 lb. boxes____ 1 50 ei ie z a a4 a 15 ; Fancy Mi 38 ----~~--~— 12 Lei or : xeS__-_- 16 Cee Q pkg., 1 a ey qc galrnia prunes Pastis fee ee ‘i foo 804 00, 25 lb. boxes Peanuts, Vi ples ______ 13 Sh es 0 Mixed, Na 4 @19 8 @ 90, 25 ib. box _-@ Peanuts. J ir. Roasted. 6% a -~------------ oe Bees oe ee 15. vais ey eS ry Cree Sends tne Wea _th eee Yo Ho gag case___ 2 65 Pele aon tierces_ “i A Cito a ih “95 Laurel Hyun heal oo 4 oy Bushels, cn , Kegs, wet, Ib. 16% pound, tubs___-_-- Rae Gaeuar tedieas oa 1 ag rota, 1 a 2 — a agape Sa “7. 8% Med. No.1, bbls._- Gis oe ‘cc gy) Market, drop handie_- 2 00 East India ge Med. No - DbIs:. 2 50 Thyme, 1 pin ee 65 Market, ou handle__ 90 Se 10 Sau oy leg 100 Ib. bk. Tumeric ho mm a a Market, ex gle handle_ al 3ologné aoe Farmer Spec., 7 -— 100 ic, 1% oz 90 Spli et, extra 9a OL Fab Sang ea Ls Packers Meat. 70 Ib.-- 1 00 a ae 1 60 7 oz. Jar, P. WES sh 1 ea 10 Cream Re eat, 50 Ib. 65 Splint, aa ba elisa URC 8 50 : 16 02 ar, Plain, doz._ Z meine Ce eae id ee ock for ice : Splint, s - in 75 Pearl Tapioca oz. Jar, Plain (een Poa 12 cream, 1v0 1b , ; Small 50 oO ee Quart Jars, Plain “gon. 3 28 ie 12 Butter Salt, 280 tb wr 4 ob a “- oa ee - L 3 03 § Gal. Kegs, each-.-- ; a Headcheese i ane 21 Baker $0 1D.—— ’ a Kingsford ot Heras ' Churns 3.50 & oz Tae stuff., doz. 1 LL ig 6 10 Salt, 280 lb. bbl 3 8 Powd., a! i C8 Sg) 6CBar 1, 5 gal., each a tae) Shee eee 6. 10 Ib., per b 3 80 Dags, p 250 Barrel, 10 a 2 x ir, Stuffed, = 2 ale.__ 1 4 per 100-265 3 1, 10 gal., e : i oz. Jar, Stuff. eli a= Smok a 3 lb., per bale --- _ 93 ee 24, a lb. pkgs. = 8 Go ° to 6 gal. per — 2 55 | Gal. Jugs, Stu z .26€> Hams, C ed Meats iG ih Hees table | 1 00 erm. 24-1, =. £ 92 , per gal.____ 16 3a Jiffy Punch s, Stuff., dz. 1 $5 a peck, 14-16 lb ' gs, tania. 40 foe oe Se 6 oz, Carton s5 Hams, Cert., Skinned ' Pail ‘Assorted fla’ ----- & 25 Cite ere r ed : hey Galvancca vors. eat ance a @14 Arca ie Gloss 14 se Galvanized ____- : 60 ckles Argo, 24, 1) : it. Galvanized ____ 2 85 PARIS GR Californi 2 @24 Argo. 12. 3 ) pes. . 1 52 12 qt. F anized . . a go. 12, 3 45g iat. Flaring Gal. Sr. 3 1 ee = oo eb EEN Pienie ete ey avg ee Argo, 8, db ng pkgs. 2 7 10 qt. pee oe dr... 5 oa UIT CANS Iso _ Boiled ele Hams-_---@16 as aver Gloss. peg . 2 46 “y 4 00 a fa ee 32 Minced ae @2 Dlastin 39 nkeS si F. OB G ee * Bacon ia ccc ae eee aa @ 1) loDy Tiger, aoe Dee: 2 at Mouse, wae. Half oc mans oe @14 3 IZED bow ie as lei wood, 6 etait 60 aie 7 15 i 2S hg aac a 70 a nes : - PICKLES Boneless Beef aa ae Sa ‘ c a poten. 2 less, rump_ —_ id sui lieiaie rani aaa anh 11 55 p-----@19 00 iene POURS» SYRUP Mead ae 1 00 i RIC > ee 20 F Medium : CYA US) Blue Kara, N n FRUIT 5 gallon, 400 oo Beef _ Liver Meet aS Blue Dae ae mH 30 1 Tubs BP CAN RUBBERS (i gen Gan 12 Blue Karo, bo 5. 1 az. 3 24 zarge Galvanize gar) Red Lip, 2 gro wa 35 Hea hao. No. Pel 2 07 Moran 7h soo aa 8 75 a : a IS pela ae ie = fad Har » No 1% ___ 2 62 Small Galve ee 7 7 Presto White Lip, 2 5 gallon, 600.- “— -- 3 ee Run’g, 32 oe 7 wee 6 75 gro, carton aS Banner, 6 0__--------- 7 25 Kive case Tata 26 oz.. 2 41) Karo, No. 10 7 a a----=----- 83 Banner, seth gee gg 90 lodized, 32 oa 2 30 cn oa a aw | | doz, 2 ive case 1 fen — 2 40) Im >. shboa Rae. au de. 4 80 Fancy Bl RICE se lots. 230 Ore eee wtavor inca i shi te 50 eae J 2 m € mare 9 - : ass, si rle a cee ical Jell-o se ! Fancy Head Rose._---- 4 50 range, No. 3, 20 ci pal q n Glass, ae ee iinaia 2 - oe 250 Gal eee 5 av s_ 439 Double ca 6 00 Plymouth Whi —- 4 05 39 o” - to Tin, doz.___ 8 15 eG Maple and Riele Polbsncr big es 8 50 Jelsert ne aaa aie 1 55 Glass Thrown_-- 1 45 24,1 Ib oe Team sane per gal er Pee. Queen_____- 7 &0 ol ee ema ama 1 40 4a 40 ok. oF ages _____ 9 935 mael ff ack can 1 50 Neat 5 50 , 10 oz, packages 2 08 6 Sal ean 5 5 ee Dill Pi RUSKS 96, 14 Ib. packages___- 4 40 - 5 50 5 JELLY Zé Gal., Anat Bulk een ae Biscuit Co packages___. 4 60 a AND SGA 6x0 65 12 per case ____-_ Welch. 1: el susce Weed Pure, 30 Ib. a 8 45 Gal., 1300 Ra MER 11 25 en per case ______ ; a Cy ee 440 ei Butter now Imitation, 30 Ib. pails_ ee 30 00 12¢ ons, per Case wee WASHING PO Welch, 26. pint case___ 2 as Buttes 5 00 o 6 oz., Asst., eS — sartons, per case ___ 1 35 Bon Ami Pd., 18s a ” 26-4 oz. case__. 2 30 ob im Bute. oe 9 00 ure Pres.. 1 -_ 90 Tei Bon And Cake 1 ox. 1 90 a Fin Buiter 18 00 . 16 oz., dz.- 1 40 Brillo ne . ae ea | £65 8 ae ed ‘hipso, large_.-------- 85 PIPES SA 1ipso, large-_——— a ea COOK Cob : LERA (Hees tae 38 ING O . 3: doz. in bx. 1 00@1 20 Arm and “iaaepaia ne Granama, ic 3 60 Pints 2 oe IL Oe eee PAPER ee : , 0C_----- 5 Fints, = doz. ‘ibre, Manilla, whi % pint Tall GLASSES a large_--- oer ae Se to ee 2 1, per doz.___- 35 Gold eee 4 30 aT Gallons, 1 a 4 30 Ply eae 06% Golden Rod large___ 1 80 ee each 50 Bee oo 05% ad 7voiden Q f a i : ca : ua . EE sea ada ee to prance (oun. 4 da eee 4 a Bicycle, xe, per doz.__ 2 65 G ig ated, 60 lbs. es a Old Dutch Cles ., 4 dz. 3 Go _ = 35 _.. 09% MARGARINE Torpedo pone ee 47 es 18-2% * 1 $5 Octagon, rc ean., 4 dz. 3 40 . per doz._-_-- 2 50 ackages —______ tinso, 24s oS 3 90 rT YE Wilson & C a Winns We 4 80 ABLE SAU Magi AST CAKE 0.’s Bra Sahl oa. 0 Lee & Perri CES Magic, 3 doz Nut one eg anatess Cleanser, 48, ee i Yorn, Pug 51s Sees 0 asa 2 70 ae ee a0 OZ. —___— , 2@ | email. ¢ 35 Sunlight, 114 A. ae Speclal Hall 09 Sat Winah 4 doz. 3 85 a DUCE oe 35 Yea ,1% dow _. ae fe 11 ae Peerle COD FISH a (Boa 2 95 Lind So nea lo : c ween soni ioe ae 4 70 ' 02, -_-- 2 75 erless, 1 Ib. bo Made. doe 415 Sho You anata @q st Foam, 1% doz. a -- 21 xes ee, 5 «= Sh a 4 ae 5 Old Kent, 1 Ib. crea : Sunbrite — — 7 20 ang ton * da ae : aa yand Eo 248 AE ase ae dot. Cleaner, 24s 1 85 = 1, small --- 4 75 YEAST—COMP Caper, 4 04._.- 2 a Fleischmann, pe yn 330 Ked Gt ann, per doz._ ed Star, per eam = MICHIGAN TRADESMAN August 30, 1933 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 TTrans- portation Bidg., Detroit. The New Path to Profitable Retailing In our previous study of this process, which I have termed preparations to buy, we discussed the figure side, the foundation side of buying work. With that part of the work behind us, with the buying foundation securely in place we can pass to the remaining steps in your preparations to buy. There are many sources from which you can obtain a forecast of fashion for the season ahead. Here is one place, however, in which it is important to know just what you are looking for. Do not make the mistake of confining your search to purely shoe sources. One of the amazing things which has come to my attention in the last six months has been the complete lack of any understanding of fashion on the part of so many retailers. It has been said that clothes are an evolution but shoes are an invention. This is so be- cause the kind of a dress, the kind of a coat, the kind of a hat a woman wears governs the shoe she must buy. After all a woman buys a shoe to go with some coat or dress she wears. Therefore, if you really want to do a job in style merchandise you must look beyond shoes, you must look at all women’s wearing apparel, The Boot and Shoe Recorder has done good work in the shoe forecast- ing field. I would also recommend such other publications as Vogue, Harpers 3azaar, Women’s Wear. These are all authentic sources of fashion informa- tion. Follow them and put in writing everything you can find which contains worthwhile information on shoe and related fashions during the season for which you are planning. You can sup- plement this fashion information through studying the coat and dress displays in other store windows. I would caution you, however, to be dis- criminating in your choice of the store windows you follow. This compiled fashion forecast will indicate to you the colors and materials you should purchase for the season. It will indi- cate whether you should purchase large quantities or small. It will serve as a valuable guide in indicating when your store stocks should be built up in various colors and materials and when they should be liquidated. After you have reviewed carefully the fashion forecast you have compiled, your next important step should be to study the past selling records of your store. Take your selling records for the past year and study the history of your sales during the period covered by the forecast. Observe how your sell- ing for the last year checks against the forecast for this year. If there is a con- siderable difference between the two ask yourself three questions. 1. Did I have an adequate stock of the color and material in question last year? 2. Is the difference due to a change in the fashion picture for this year? If necessary contact some good fash- ion publication for the answer to this one. 3. Is the difference due to the type of customers I have or to the difference between my city and other cities? After you have compared your own selling record with the forecast you should reconcile the two and through notations on the forecast set down a complete fashion picture for your own store. You now know just what mer- chandise you will require for the com- ing season. It is important now that you review the shoes that have been carried over from the previous year. The fashion forecast plus your own notations will give you a reasonably complete pic- sure of your requirements. With this picture in mind, go complete shoe inventory and pick out the shoes which fit into your fashion forecast. When you have completed this in- ventory review and selected the shoes inyour stock which will have sales value through your during the season for which you are preparing, your next step should be a complete and accurate size up of each and every number you have selected. Review these size ups, together with the actual shoes, and determine which of the shoes can be given consideration at the time you buy your new shoes. This is an operation in which the ele- ment of personal judgment on your part must be the deciding factor. If the shoes which you have picked from your stock are especially heavy in the so-called ‘end sizes” it is prob- able that you can decrease the quanti- ties of these sizes you purchase on similar types of new shoes. This does not mean that these “end sizes’ can be eliminated on your new purchases but in most cases it does mean that they can be reduced. If any of the shoes you have picked from your stock have reasonably complete runs of sizes and widths you should examine them carefully to determine just why they have remained in stock. It may be that you should disregard them in mak- ing your new purchases and it also may be that you should not purchase any more shoes of that type. In these cases it is a matter of merchandising judgment and few if any general or specific rules can be set down to guide you. Most of the “carry over’ mer- chandise cases are individual cases and must be handled as such. The preparation of your shoe style chart should be the next and last step in your preparations to buy your shoes The shoe style chart should be pre- pared on a more or less standard form. In preparing this style chart there are a number of matters which you should keep in mind. 1. The inventory and purchase fig- ures in your merchandise budget. These necessarily limit the number of differ- ent styles you can buy. You must have enough sizes and widths. 2. The fashion forecast together with your own modifications of the fore- cast. These will indicate the relative number of styles which you should purchase in each of the color and mate- rial groups. 3. The merchandise which you have picked out of your present stock as having sales value during the period for which you are planning. This may or may not influence the number of new styles you will buy. ata tlt I nnn sens You will observe in the sample form illustrated that each style chart is di- vided into two main groups, namely a high heel section and a low heel sec- tion. You will further observe that each of these main groups is subdivided into color and material sections. Each color and material section is divided into three columns, with the following headings: Numbers purchased Style Number Size Range In the column headed “Nos. Pur.” you should indicate the number of dif- ferent styles that should be purchased. For example, if you believe that you should purchase two different styles of Black Kid Novelty Operas insert (2) in the “Nos. Pur.” column in the nov- elty opera line. This is illustrated. The column headed “Style Number” should be left blank. This will be filled in by you at the time you select your shoes at the buying meeting. In the column headed “Size Range” you should indicate the sizes and widths in which you plan to purchase the shoe. This can be done in one of two ways. You can write out the range such as AA or C3 to 8. This same procedure should be gone through for both high and low heels and for every color and material and every type of shoe listed on the style chart. When this has been completed you are ready to do your actual buy- ing work. It is unfortunate that we had to handle these preparations to buy steps in two articles. It might be well to tie them together by summarizing briefly the complete series of steps involved. Better than this I would suggest that you get out your last week’s copy of the Recorder and read these two articles together. In this way you will get a clearer picture of this whole series of related steps. The sev- en operations taken together are as follows: 1. Preparation of a complete mer- chandise calendar of events. 2. Preparation of your seasonal budget (in pairs of shoes) of sales, in- ventories and purchases. 3. Preparation of new size and width schedules on which your orders can be based. 4. Gather and put into writing all of the material you can get on the style forecast (color, materials, types) for the season ahead. 5. Review your sales records for the corresponding season of previous years, 6. Review of seasonal merchandise which you have left from the previous year or season. 7. Preparation of a shoe style buy- ing chart similar to that illustrated in this article. These preparations to buy involve a large amount of work, but when you've done this work you are ready to buy with a degree of understanding and skill which will enable you to mer- chandise your store for more sales, a smaller and cleaner stock and a result- ing increase in your turnover and de- crease in your mark-downs and stock losses. These are the things which bring you more profit and profit is the thing in which you are most inter- ested.—Boot and Shoe Recorder. Mutual Building INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MicuiGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. LANSING, MICHIGAN Phone 2074] pnt — SPO eterna aN aaa esti sat Secstlinte Sade a Nisin arn es She 6 August 30, 1933 OUT AROUND (Continued from page 9) perity and this in the face of like re- sults where labor is less in other coun- tries, and thus fictitious values are to be created in the face of competition from other countries, and that is a hard thing to do, at least for one coun- try without the co-operation of others. “The manufacturers advanced prices too soon and too much in this country on the promise of better prices for farm products, but before the farmer had received any of the promised bene. fits and had come into the market for his needs and found the atmosphere filled with “advance prices” talk, got disgusted and quit. One customer said to me this week, in discussing the pro- posed advance in merchandise and la- bor, before his prices had been stab- ilized, “to hell with ’em, we'll get along without it,” and when people buy only what they need business 1s rot- ten. “To my mind, if the NRA is to suc- ceed two things must materialize: First, ground production must be ad- vanced in price; second, these advances must be realized and effective before the price of manufactured goods are advanced (more than the advanced cost of labor). In other words. the producer of ground productions must feel there is some promise of stability for the advance before he pledges his credit or spends his money—not that there need any great length of time elapse between the two: but we get nowhere if we intercept him on his way to get his money and take his carfare away from him. “The sales tax, in my judgment, is not a popular tax, as is being proved daily, and is being paid by the wrong class of people that is, the poorer class who buy from day to day and on the two day labor a week basis rather than the wealthy class are being burdened with this tax. “There is rarely a sales tax collected which does not bring out a strong pro- test and often a stronger than strong. It is true that few taxes are paid jubi- lantly. We do not chase the collector to get him to accept them, but if we be- lieve them unjust and assessed because of a failure to reduce expenses of Gov- ernment, we resent it, and it does not, to say the least, increase our enthusi- asm and loyality. I notice, as stated in the press, that the sales tax is amount- ing to more than expected and will prove a great success and ofticialdom is happy, as is the hold-up man whe finds $50 in his victims’ jeans, where he only expected to get $25. The deal- er whose business has shown a con- tinual shrinkage in volume and profit does not appreciate the privilege of paying from two to five hundred dol- lars extra in taxes each year, and that is not an uncommon figure, aside from the advance in salaries to people who would willingly work for less (till times change and ‘the employer has received some benefit). One of my customers, whose home stands on a slightly higher elevation than the sur- rounding country, said to me yester- day when discussing school tuition for children attending our grade school, “I can count six farms from my front porch in our school district which are being lost on mortgage, and we can- MICHIGAN not pay such tuition and you know it.” In 'this country the land is ‘the basis of our prosperity. When the land own- er, be it grain, stock, cotton or what not, enjoys a fair price, he buys and when he buys, it demands that goods be manufactured and that employs la- bor, and laboring people also buy and when all buy business is good. I live from day to day with hope and confi- dence in the American people and their ability to face the world and still car- ry on and having no “cure all” to offer must rely on the superior wisdom of our chosen officials to bring us to a safe harbor in time. It is possible that influences other than supply and de- mand are affecting the market unfavor- ably. I was just interrupted to wait on a customer, who, in his converation remarked. “It must be the NRA has gotten into the milk and cream busi- ness, as prices have fallen to the bot- tom again and below the cost to pro- duce and if I was not all fixed to han- dle that business I would quit it and tell them to go to_--_-- ” The stabili- zation of a fair price is absolutely nec- essary if it can be brought about. “Our President (and Iam with him until he fails—I hope he does not) stated in his campaign speeches, “I will guarantee to the farmer a profit above the cost of production, and when he can do that we will win. However, no one but farmers believed it could be done. “Now, sir, I have rambled on with- out infonmation or much suggestion and I'll bet you won't ask me any more questions. Business is not good. Col- lections are poor, not even fair. Of course, I believe the forced collections of our closed bank has had some effect on collections by business men, The better business in the spring though— the usual spring increase—-caused us some satisfaction, but it did not hold. Wheat prices soared, but as soon as any appreciable amount of wheat was marketed, down it went. We must all pay the additional expense of salaries, taxes, sales tax, etc., and make be- lieve we are happy, but how long can it last unless we can increase our in- comes? dreams, prophecies, etc., you come across any suggestion that will help the retailer in hardware a tip will be appreciated.” If, in your travels, At a meeting of the Common Coun- cil of Holland Monday evening Mr. Connolly’s project for a little section of the Netherlands, referred to on page 9 of this week’s issue, was voted down 7 to 5. Mr. Connolly accepted the sit- uation gracefully and, apparently, with- out any bitterness of spirit. A man who takes defeat without any show of resentment can live to win victories in the future. I never tried harder to keep my readers posted than I have on the N. R. A. happenings at Washington. So many changes have been made, so many appeals taken, so many rulings revoked and so many decisions reversed that I have about made up my mind not to reproduce anything more con- cerning the situation until it is offici- ally—andi finally—affirmed and accept- ed by both sides. In the meantime, I suggest that my readers—no matter TRADESMAN what line of business they may be en- gaged in—keep cool and refrain from signing any more papers or agreements until they are sure the paper they sign is absolutely the last thing. It is next to impossible for a single individ- ual to obtain any reply to an enquiry, but I have succeeded in obtaining one interpretation of Rule No. 17 con- cerning the signing of agreements, as follows: An employer engaged in several dif- ferent businesses or employing labor of several different classes should sign but one Agreement. I cannot for the life of me see any sense in this ruling, but in this emer- gency it is not for us to question or quibble, but to obey. In other words, we are like soldiers in the line of bat- tle—we must do or die. E. A. Stowe. > oe --— Corporations Wound Up The following Michigan corporations have recently ‘filed notices of dissolu- tion with the Secretary of State: Childs, Moore & Co., Detroit. Kay Chevrolet, Inc., Detroit. White Eagle Oil Corp, Menominee. Main Sales Co., Detroit. Theodore Oil Co., Mt. Pleasant. John R. Sullivan Co., Detroit. Sylvan Corp., Detroit. A. D. Cook, Inc., Lansing. Vestal Chemical Laboratories, Inc., Detroit. East Side Products Co. of Detroit. Acme Chemical Co., Traverse City. Howard Securities Corp., Jackson. Vilter Mfg. Co., Detroit. George Sloane & Co., Detroit, McMorris-Hubbell Co., Bay City. Lafayette-Shelby Co., Detroit. Barnett Oldsmobile Co., Pontiac. Cash & Carry Cleaners, Saginaw. Marks Lissberger & Sons, Inc. David J. Griffith Sales & Service, Detroit. A. B. C. Candy Co., Owosso. Rubber Patents Corp., Gr. Rapids. Decker Oil and Gas Co., Decker. Imperial Land Co., Detroit. American Signs Corp., Kalamazoo. Leslie, Inc., Port Huron. Adelaide Corp., Detroit. Ottawa Avenue Printing Co., Grand Rapids. Curtis Oil Co., Muskegon. Outfitters Operating Realty Co., De- troit. Bondholders’ Corp., Detroit. Meyer Products Co., Detroit. Munroe and French, Inc., Detroit. International Retail Counselor Serv- ice, Inc., Traverse City. Pontiac Mortgage Investment Co., Pontiac. Thampson Aeronautical Corp., De- troit. Fisher-Reader Land Co., Detroit. Highland Park Dry Goods Co., Highland Park. Wortley Land Co., Detroit. Wolverine Bedding Co., Detroit. H. W. McCullough Co., Detroit. Navahoe Market, Inc., Detroit. Logansport Radiator Equipment Co., Detroit. Simonds Saw and Steel Co., Detroit. Produce Distributors, Inc., Detroit. Howard Stores Co., Detroit. East Shore Oil Co.; Saugatuck. Michigan Electric Shares Corp., Jackson. 23 Wonderlace Shoe Fastener Co., De- troit. Northrop and Santer, Inc., Detroit. Gordon Galleries, Detroit. Durand Co-operative Association, Durand. Miller Mifg. Co., Grand Rapids. Eclipse Manufacturing Co., Detroit. Adelberg-Feder Stores Inc., Sagi- naw. Oppenheim Bros., Inc., Detroit. Apartment and Investment Corp., Detroit. W. J. Hayes Land Co., Detroit. Hayes Co., Detroit. DeVette Motors, Inc., Muskegon. Drake Bakeries, Inc., Lansing. William Kanley, Inc., Kalamazoo. LaFreniere Electric Co., Iron Moun- tain. Frederick-Horger troit. R. & K. Fashion Shop, Detroit. Cope-Swift Corp., Detroit. Motor City Sales Co., Detroit. Blackney-Hintz Cigar Co., Saginaw. ——__+<~+___— Covers Pract'cally Five Year Subscrip- tion — Hastings, Aug. 28—We want o thank you for practically a five year sub- scription to the Michigan Tradesman. We have just received our refund for our oleo license from the Government for $14,58, which is very near equiva- lent to that. Needless to say we have enjoved the Tradesman in our business for about thirty-eight years and it has always been a great asset to us. We wish you many more successful years. H. & W. L. Hinman. Realty Co., De- We all hope that due to the depres- sion Babe Ruth won't have to cut his home runs down to three baggers this season, ———_—__> ++ A jig-saw puzzle fan would have no trouble in. putting a smashed milk bot- tle back together. Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants vepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. SALES THAT GO OVER—And make new, steady customers: Hundreds. of enthusiastic repeat customers in Mich- igan, States, and Canada. Twenty-two sales in one Michigan city. General, fur- niture, and hardware. E. B. Davis, phone 214, 608 Pine, Alma, Mich. 593 For Sale—Cleanest stock of dry goods and Ladies ready-to-wear to be found anywhere, Manufacturing town in south- ern Michigan. About $8,000 investment. No trades. Address No. 594, c/o Mirh- igan Tradesman. 594 For Sale—Stock of clothing, furnish- ings, and shoes, Wm, Parry, Millington, Mich. 595 Hardware For Sale—Clean stock and clean business, free and clear from all encumbrance. Small town, but a real chance to expand. I. D. Fleisher, Athens, Mich. 596 FOR SALE—Shoe store in one of the best cities in Michigan. Established twenty-five years. Good reason for sell- ing. Our stock is low and we will sac- rifice for quick sale. Address No. 597, c/o Michigan Tradesman. 597 BEGGARS DESCRIPTION Insolent Defiance of All Amenities of Civilization I have just returned from Europe after concluding a comprehensive sur- vey of conditions in a number of lead- ing German cities and a study of the refugee problem in Paris, London and Prague. As a result of scores of intimate interviews with men and women who took me into their confidence after receiving my solemn assurance that I would not quote them, I am prepared to assert most emphatically that a veritable reign of terror exists n Ger- many today. Not alone are all the atrocity stories that from time to time have appeared in the public press un- questionably true, but these represent merely a small fraction of the unspeak- able horror that is occurring daily. Be- cause it is considered treason against the State for any German to disclose the barbarities that are occuring, be- cause the system of Naz espionage is a miracle of thorough-going Prussian efficiency and anyone suspected of giv- ing information regarding a Nazi out- rage is summarily dealth with, I musf regard the confidences imparted to me as strictly privileged communications. And I therefore cannot recite the in- numerable instances of terrorism, per- secution. flogging, kidnaping, torture, and murder that were narrated to me by individuals had first-hand knowledge of the facts. In many in- stances members of their families were the victims. who I can only say that every Jew in Germany today is the object of a hatred and malevolence that suc- passes in its blind frenzy anything in the century-old record of persecution in Jewish history. The terror of the Nazis dominates the entire country. It would be fal- lacious to say that there is spread indigation bitter opposi- tion in Germany toward Hitler and his program. not wide- and The opposition, however, js unorganized, impotent and thoroughly cowed into silence. In spite of the fact that there are millions of Germans who are filled with humiliation and shame over the national degradation which they feel that Hitler has brought upon Germany, so effective and terrifying is the grip which he has upon all the instruments of government and public opinion—the courts, press, the radio, the police, the the movies, the theater, the schools, public meetings, etc.—and so efficient and well organ- ized is his spy system, that for the time being all opposition must remain mute. The voice of the critic or dissenter is immediately silenced by confinement in a detention camp or by a firing squad, It should not be supposed that the Jews are the only sufferers in Ger- many. The present regime constitutes an insolent defiance of all liberal opin- ion and the amenities of civilization. It is no exaggeration to say that every German citizen who is not a regularly enrolled member of the National so- cialist party lives from hour to hour in constant arrest, violence, or The uncertainty of life, the in- security of existence, is terrifying. Per- fear of exile. MICHIGAN sonal liberty has ceased to exist in Ger- many. ] was in Germany for over a week. During that entire time I did not hear a_ single laugh. Everywhere people spoke in whispers. There is a constant dread of the informer and the spy, and the serious, grim, and_ har- person rowed expressions on the faces one sees in the streets afford eloquent tes- timony to the nervous fear which grips the heart of every German to-day. As a result of personal observations and conversations, I must emphasize the fact that the situation is growing The enthusi- asm of the Nazis can only be sustained more precarious hourly. by sensational performances and Ro- man holidays of the type promised by Hitler when he was seeking power. Lacking a positive political philosophy, he is obliged to have recourse to dram- atic stunts which usually are of a sad- istic nature shot in the back under the pretense that prisoners must be they are endeavoring to escape: weal- thy Jews must be stripped of their possessions in spectacular fashion to keep the patriotic fervor of the brown shirts at white heat. Just prior to my visit to a large Ger- man city, thirty of the leading Jewish business men were carted through the streets in trucks filled with offal and vile refuse, and taken to the brown house, where they were thor- oughly beaten with the rubber clubs which constitute the standard equip- ment of the Nazi troopers. then The German Jews are meeting this situation with a fortitute and heroism that beggars description. Their amaz- ing courage in the face of a hostility that it bitter, uncompromising and relentless takes one’s breath away. One of Germany’s leading citizens told me very simply but earnestly, without the slightest suggestion of bravado, that he wished the Nazis would murder him and a few hundred others publicly and i cold blood, in order that public in- terest in other countries might be at- tracted by such spectacular action to the Nazi brutality. which is more de- grading and humiliating in its slow- starvation methods of strangulation than such a slaughter could possibly be. I spent a great many hours in the various cities that I visited in the head- uarters of the German Jewish relief committees. They have been organ- ized with admirable speed and effici- ency. and they performing an heroic service to the thousands of Jews who have no other place to turn for advice, assistance, and physical re- lief. I interviewed scores of men and women who had been summarily dis- missed from their positions in industry, government, and financial assets and who were need of monetary friendly counsel. are the professions, tightly in desperate assistance and whose were frozen, While the question of physical relief at the present time is important, it will assume gigantic propirtions on Octo- ber 1 when the complete houseclean- ing of Jews promised by Hitler wil! take effect, and all public income, such as pensions and unemployment insur- ance, will be absolutely cut off from TRADESMAN the German Jewish leaders, as well as Jewish leaders in France, Eng- land. and Czechoslovakia, are seriously Jews. concerned about this impending prob- It can only be met by the over- whelming lem. liberals in ccuntries outside of Germany. The movement to establish voca- tional schools and other schools of in- struction for Jews who are denied en- trance into the regularly constituted German institutions of learning, is well generosity of organized and making splendid prog- ress, In this connection, it is noteworthy anid pathetic to observe the vast num- ber of men and women who have been debarred from their professional careers as lawyers, judges, physicans, orofessors, musicians, druggists, en- cineers, etc., who are clamoring for an Gppcrtunity to learn a manual trade or firming in order to prepare themselves practically for the task of earning a living on a much lower social scale than the one they formerly occupied. Jews who once held positions of dig- nity and honor in the leading profes- sions are turning to carpentry, metal working, plumbing, brick laying, stone cutting. and other manual trades. As far as I can see, the situation of German Jewry is absolutely hopeless. xegardless of such political changes as may occur within the next few years, so deeply has the feeling of ha- tred been implanted in the contem- porary generation of Germans, that it will be impossible for the Jew in that country to live on a plane of mutual respect and toleration with his non- Jewish neighbor for decades and per- haps generations to come. Moreover, the expatriation of 600,000 Jews is an utterly impossible task. Even if Jews can be gotten out of Germany at the tate of 10,000 a year, which is a most optimistic maximum estimate, the great bulk of the Jewish population will remain behind. Their problem will have to be solved in Germany. If Hitler can recover Germany’s lost prosperity and restore commerce and industry, his anti-Smitism will be hail- ed as a panacea by millions and the result in terms of Jewish suffering will be incalculable. — Irving Frederick Reichert in Christian Register. ——_+~-.___ Week Review of Last Week’s Stock Market General domestic business prospects have cleared and there has been a de- cided upward movement in automobile buying, which of course, suggests bet- ter steel operations. Retail trade shows no signs of falling off and there has been somewhat of a volume in elec- tric power output and bank clearings. Cotton textile group is still operating below earlier peak levels. However, there is a great deal of activity in this industry. There is considerable progress made in the agricultural recovery program, also in some of the codes that are up for consideration, Limitation for corn output and consideration of milk con- trol as well as other general agricul- tural production is now under discus- sion. International wheat limitation is also up for consideration. with many of the nations considering the agree- ment. August 30, 193: The stock market was encouraging last week. Price reductions slight and the volume on was small. were reactions There were no sales com- ing into the market and professionals for advance turned aggressively bullish the latter part of the week and the stock market closed much higher. Bond prices, however, failed to have much of an upswing, the market as a whole showing very little change. The increased purchasing of Government securities was the occasion for strength in Government bond prices. Many financial writers have taken the failure of high grade bonds to respond to Gov- ernment bond buying as an indication of concern as to the extent inflation might be used. There is quite a good deal of evi- dence of world wide business recovery. Accordingly, there is belief that the trend of speculative and medium grade bonds is upward. Money is still cheap, indicating speculation is still in evi- dence and that until they get out of control, investors will purchase these types of investments. —_~+-<-___ Thirty-Six New Readers Tradesman The following new subscribers have been received during the past week: Lawrence Tebor, Laurium Johnson-Vivian Estate, Laurium Italian Mut’l Fire Ins. Co., Laurium G. A. Johnson, Carlshend Kitti’s Cash Market, Calumet Esther Lampsa, Houghton A. Nozero, Dodgeville Arne Roine, Mass David Marttinen, Mass E. J. Emmons, Ontonagon Ontonagon Co-op, Soc., Ontonagon Wm. H. Koppari, Ontonagon Copper Dist. Power Co., Ontonagon Mass Co-op. Co., No. 5, Bruce’s Crossing W. A. Hill, Wakefield Kilto, Velin & Co., Bessemer Olson & Buchko, Bessemer Olson Bros. Co., Ironwood Northern Baking Co., Ironwood Kelly Bros., Watersmeet Fred F. Beauchamp, Iron River Chester Perkins, Iron River Worthwhile Variety Store, Iron River Gibbs & Gibbs, Iron River Heppern Bros., Iron River Ellis Helge, Stambaugh Finish & Swedish Mercantile Assn., Crystal Falls Crystal Falls Co-operative, Crystal Falls Abe Khoury, Iron Mountain F, E. Jackson, Iron Mountain Palace Market, Escanaba J. M. Berquist, Escanaba Leader Store, Escanaba Chester Calouette, Escanaba Myron S. Silbert, Grand Rapids Herkimer Hotel, Grand Rapids. —_2+.___ Evidently a Drug Store “What kind of business is your fa- ther in?” “He runs a store.” “What kind of a store?” “Well, he has ford parts for sale; buys butter, eggs, and poultry; deals in real estate, paints, and fencing; mar- ries folks in his capacity as justice of the peace; runs the post office: sells stamps, hams, molasses, and cider: serves meals and takes in roomers. I reckon you'd call it a drug store.” of the n < ™~ 3s "tro oe er i = He Knew What He Was Worth When a Kalamazoo man applied for a job the other day and was told he would be paid all he was worth, he got madder than a hornet and stated very emphatically that he could not and would not work for such low wages. It that man should ever attempt to run a business of his own, he would be just the kind of chap who would kick on the price of a safe, no matter how low it was, leave his account books and valuable papers exposed and then when the fire licked them up he would charge the whole thing up to his ding blasted hard luck. BE SENSIBLE BROTHER AND GET BUSY and write us to-day for prices on a first-class dependable safe. It means really more to you than it does to us, because while we would make only a fair profit on any safe we sold you, you would lose what you never could replace if you should have a fire and lose your books of account. Grand Rapids Safe Co. Grand Rapids, Michigan athe, ttlltnn atten. lle ale ee oe oe oe oe oe ee, oe oe oe we ee ee, ee ain afn..clece. clean. .cn_.cfn..cin..cn.2fe...tfnn ttn ntl alte ltl alee ate .telctlltn ttlBire nlli alltA aa —tatllttealtltlll n atll notte Pe ee eS aS SS a a | In the New Attractive Cellophane Wrapped Carton. The Same High Grade Uniform . Quality — Lower Cost Tremendous Increased Sales is Positive Evidence That QUAKER COFFEE Pleases the Consumer. LEE & CADY Alert salesmen who man Standard Brands fast delivery trucks call freguently on grocers and regulate THE their stocks, MODERN WAY of BUYING Here’s the modern way of buying that ensures well-regulated stocks and quick profits, and allows you more time for selling. The Standard Brands Salesman calls at your store frequently and regularly and leaves enough stock to last only a short time. The Standard Brands mod- ern merchandising plan of frequent deliveries ensures adequate, well-regu- lated stocks, small investment and fast turnover. It also allows more time for selling, because it frees you of many of the details connected with buying. Put vour selling efforts behind Stand- ard Brands products and enjoy all the advantages of this efficient merchan- dising plan. STANDARD BRANDS NATIONALLY ADVERTISED PRODUCTS Fleischmann’s Yeast Chase & Sanborn’s Dated Coffee Chase & Sanborn’s Tender Leaf Tea Royal Baking Powder Royal Desserts Royal Puddings STANDARD BRANDS INCORPORATED