PAIR CRs BENNER oe MS AR SRI i Oe Lary f Ss DO WO WO >) re Aa wT eis eh AK Oe Tare AK yA + | z a CUE AY MACHIGA DK. WEIN TNA SS SG ZW EE OCT AL ee Ge re Ge CAEN eB Eo ZEN Seared se MAG Zoe Ly a8 EXE I. PECAN oe Sal Rr Oe SEES A NaF: YINZAINN SIDES PUBLISHED WEEKLY % 7 ae ie, ST RADESMAN COMPANY, PUBLISHERSR >>) Dae EST. 1883 % SSP Son ne SS ml RSE SSS ONES CG ass SSS mY wee SNS NO LYS PES Q PSG RID SOMATA Wr Fifty-first Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 27, 1933 Number 2610 moma Mm Am Am Am Ammer ea et et rg < i < a | i 4 i < i q a < i < i < i < a q a 4 i q i < i q i Prayer for a Little Home Vv God send us a little home To come back to when we roam— Low walls and fluted tiles, Wide windows, a view for miles; Red firelight and deep chairs; Small white beds upstairs; Great talk in little nooks; Dim colors, rows of books; One picture on each wall; Not many things at all. God send us a little ground— Tall trees standing round, Homely flowers in brown sod, Overhead Thy stars, O God! God bless when winds blow Our home and all we know. Florence Bone. — Tr we Tr we re ae rT aera ULTlClUcraeerl Umea OVC aeae UFC Ul aeaeOUmrelUrae Uwe Vv "iene dwcneeeetenewstneweteaeZseae Tet areata tle lUmtlUre CU le aie. 7 EE eee ara nett eld ee ee MEMBER U.S. WE DO OUR PART Szon the NRA pledge MAKE YOUR OWN MARKET! Aetna tie tne natant tliat alin atin ctlinatiactlinn atin tiie. .tiin..tiin tiie. salie. teste ate ste oe oe op ob MARKETS—that’s what we’ve been needing to bring back prosperity. The farmer needs a market for his crops, the manufacturer needs a market for the things he makes, the retailer needs a market for the things he sells. But what’s a market, after all? People with money to spend. And the only way to create that market is to give people work so they can earn that money. YOU can help to make your own market if you will sign the President’s Re-employment Agreement—agree to a shorter work hour, a higher minimum hourly or weekly wage, in your business. And fast! For if every employer co-operates with this National Recovery campaign right away, then we'll have new markets—people with money to spend—for the things we grow and the things we make RIGHT NOW! anatase Antal asta stl, atta tle tle ele ole ae ate oe oe oe And that spells GOOD TIMES AHEAD for us ail! enna ~e si a 4 a ee es ao ~ eee ADESMAN Kifty-first Year 27 _ 33 Number 2610 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent- each. Extra copies of currentissues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions Price Cutting, Refunds, Rebates and Discounts Must Cease The American field of retail business has become as a battlefield when we compare its fatalities with the record of the bankruptcy courts. The high mortality rate shows there is some- thing wrong in our business ethics. Several reasons are listed in an analy- sis of causes of business failures; such as incompetency, lack of working cap- ital and over extension of credit. These are the usual causes listed for business failures. In a study of this situation, another important cause should be listed and that is the costly mistake of educating the ‘buying public to de- mand a low price. This has been car- ried to such an extent that merchant is arrayed against merchant, and often wholesaler against wholesaler and manufacturer against manufacturer. A low price is not a high ideal. Neither is a high price. Both are extreme €x- amples. Forcing price to extremes either way is bad business ethics. In- stead of working upon a co-operative basis, the warfare of competition has largely made the business of supplying people their needs, a commercial war with charges and counter-charges. No wonder there is such high cemmercial fatality. President Roosevelt must have had this thought in mind when he con- ceived the NRA codes and admon- ished those in business that we must “learn to live and let live.” There has been a serious lack of foresight and understanding among American busi- ness men, which resulted in a deplor- able situation. They educated the pub- lic to price, instead of quality. Power- ful mail order and chain store corpora- tions, with the aid of thousands of in- dependent merchants, used the low price (often below cost) as a bait to attract the buying public. The people could not help becoming bargain mind- ed, until to-day millions watch the harmful price cutting of deluded mer- chants, buying their profitless bar- gains, which retards the coming of prosperity. This has gone on until there is scarcely a living profit for any- one, except those having vast buying power. Unless the present order is changed, the business man of small capital is doomed and business will pass into the hands of the great cor- porate chains. The business of selling foods, clothing, shoes and other neces- sities will pass out of the hands of the smaller merchants and no one knows what will become of them. To-day no individual or company of ordinary means can successfully en- gage in the oil industry, maunafcture trucks or automobiles, Other lines of business are moving in this direction, and cutting prices below a living profit and wage is pushing it along. This, or any other nation, never enjoyed prosperity when prices were driven down to cost. A ‘ow price always means a small wage to labor and the producer of raw material Price should neither be too high nor too low, but should be maintained at a level which will be just to both the producer and consumer. Certain features of the NRA are a step toward industrial truce, in which the white flag of justice shall be honored and price cutting hostih- ties be brought to an end. For ages men have formed guilds and associa- tions for mutual benefits To-day, prac- tically every line of business has some form of organization, either local, state or national, or all of them. Many of these organizations have done much to improve quality and certain trade practices, especially among manufac- turers. The wholesaler and retailer, who distribute to the consumer have not done as well. Here lies the weak link and chief trouble in the chain of merchandising. Thus far, organization has not been able to control this fatal weakness, in the foundation of business prosperity. Practically everyone is in- jured by low price standards, as it cuts down the buying power. Food stuffs have long been sacrificed upon the altar of low prices and no profit, which in turn has greatly injured agriculture. It has also slain thousands of mer- chants, as the records reveal. When a merchant sacrifices his profit on an article for the purpose of at- tracting trade he expects to make up the loss on other goods the customer may buy. If his competitors are doing the same thing he is nothing ahead here. Both are following a bad prac- tise. Even the customer does not profit by the merchant’s folly. He is simply helping in the warfare that keeps prices low. If a merchant sold all of his goods at cost, he would not be doing the people of his community a favor. There can be no such thing as prosperity unless there is a profit in every sale, except in case of obsolete merchandise. The laborer, the farmer, the miner, the lumberman, everyone who thas a part in producing the needs and luxuries of life, must have a fair profit in order to live happily and main- tain a good standard of living. The big problem is, can business men and women all work toward this end? It might be possible to organize a national association in which every line of business would be represented. Such an organization should be authorized to formulate a code of rules and regu lations, somewhat after the NRA com- mission. It should be empowered to stop all present practices, which have proved so destructive to business pros- perity. Its aim would be to get busi- ness upon a profitable basis and keep it there. Possibly the future business man or woman will have to possess proper qualifications before being al- lowed to enter, just as is required of the barber, the dentist, the physician, the undertaker and the banker. He or she may ‘have to show proper fitness for selling merchandise or service. Selfing at and below cost will be barred as bad business practice. Every rule and regulation will have to be followed, as the public welfare depends upon tt. The new business code of merchandis ing will be as strictly enforced as thi pure food and health laws. A cut price merchant would be “quarantined” in the interest-of public business health. Can business men and women bring about this regulation or will it have to be delegated to the government? This remains to be seen, but one thing is certain and that is, commercial war- fare and: its price cutting tactics, re- funds, rebates and discounts must cease, in the interest of the state and nation, Our whole interests are so closely bound together that we cannot have depression and ‘loss anywhere, without it injuring every other part. We have always taken pride in our lib- erty and freedom to do as we pleased. However, the world is changing rap- idly nowadays and we must learn to do what is best for all and then do it. Re- stricting price cutting does not cover the whole field of our difficulties, but it will go a long way toward that end. Successful business relations require plenty of circulating medium, money and banking facilities. No man or group of men should be permitted to control money or any other necessity of the people. The era of “big busi- ness’ must be brought under the anti- trust laws. Monopoly must be de- stroved. We are fortunate in having a president who sees the evils which have befallen our Nation and who is planning to “lead us out of the wilder- ness into the promised land.” May we add strength to his arm in his fight for justice and humanity. E. B. Stebbins. a Rattling of manhole covers is ended by a new resilient ring-shaped cushion, so made that it cements itself in place upon its seat without adhering to the cover. A Business Man’s Philosophy A few people who know me person- mt tuy av that the j not -e much , airy Say Cla mney GO TOt sc mucn of 1 ; 4 ; : me in what I write. If this is true ( answer 1s that I try to present mysell ' oo ; as I should hke to be, not as I am. a ; ' When I give advice the la really giving advice to myself. The act of writing is a source of keen pleas- ure to me because 1 Sa Way OF Clal fying my thoughts and expressing my ideas. Lo take vague notions out ot 1 1 ¢ ev - mes act { On papel where others them is a delight that 5S i el Surrenaered, If no Ce mpensation were fortheom ine | can hone lar thrill in talk1 person wi! SC i¢ finish. But in writing you can con- tinue until you have put the period after the last word. In a way, then, I am talking and preaching to myself when I write. | could not detect the weaknesses of others if I did not have those weak- nesses myself. I complain of nobody If. without complaining of mys¢ William Feather. ae Consumption of Meat and Lard In- creasing The United States consumed more meat and lard in 1932 than in the pre- vious year in spite of adverse economic conditions, according to figures made public here to-day by Charles D. Carey, prominent Cheyenne, Wyo., live stock man, at the annual meeting of the National Live Stock and Meat Board of which he is chairman. The total amount of meat consumed was approximately 16,687 ,500,000 pounds, he said. This was greater by about 37,500,000 pounds than the year preceding. The Board chairman quoted the per capita consumption of the various meats as follows: beef 47.4 pounds; veal 6.8: lamb 7.1 pounds; and pork 722. The figures on lard, he said, showed that almost one pound more was con- sumed per person for the year than in 1931. The figures for the two years were 15.2 pounds for 1932 and 14.4 pounds for 1931. The National Live Stock and Meat Board, of which Mr. Carey is chair- man, is an organization representing the entire live-stock and meat industry and is engaged in a national program of research and education in the inter- est of this industry. At its annual meeting reports were heard on prog- ress in this work and plans are laid for the future. MICHIGAN TRADESMAN September 27, 1933 When on Your Way, See Onaway Onaway, Sept. 25—Sunday, Sept. 24, was a gala day in Onawav: the occa- sion was a gathering of the C. C. C. camps from Clear lake, Ocquenoc, Pig- eon River, and Lake May, comprising about 500 men. Camps were pitched on the fair grounds, where all the activities and games were held. Three American Legion drum and bugle corps were present from Che- boygan, Petoskey and Onaway; also the Onaway cornet band. All the games were entered into with many entries for each. Meals were served to the public and the food which was served was prepared to arouse the envy of the most experienced house- wife. The dav was perfect. Everything was orderly and the event passed off in a manner that pleased everybody; no dis- order or confusion, but congeniality and pleasantness prevailed. The city was crowded. Parking space on the grounds was at a premi- um. It was estimated that 3,000 people were in attendance, Monday evening, Sept. 18, at Pine- hurst Inn, Indian River, a gathering of 122 men was held comprising Cham- bers of Commerce delegates from Che- boygan, Topinabee, Indian River, Wol- verine, Petoskey, Mullet Lake, Afton, Gavlord, Mackinaw and Onaway. This meeting was made possible by the activities of Orr Stanley, Secre- tary-Treasurer of Campbell Stone Quarry and Deputy sheriff of Cheboy- gan. county. What Orr Stanley cannot do in the matter of bringing about uni- son and good cheer there is no use of others trying. The dining hall at the Pinehurst was filled to capacity. The tables were load- ed with the best of everything that was not only good, but better than good. Al. Weber, editor of the Cheboygan Observer and President of the East Michigan Tourist Association, was chairman of the meeting and acted as toastmaster. Al opened the meeting with a bang by giving one of his best introductory speeches, the kind he knows how to deliver and called on one delegate from each chamber for re- sponses, and the fun rolled along and resounded among the lovely cool whis- pering pines clustered about that fa- mous hostelry. Then the speaker of the evening was announced, Harold C. Bellows, chairman of the Conserva- tion Committee of the House of Rep- resentatives. His speech was in the interest of conservation and the fur- thering of the ‘tourist business, bring- ing forth quite forcibly the advantages of Northeastern Michigan, owing to the beneficial atmiosphere, pure water and cool nigh'ts. Short speeches were made by Mr. Stanley, Rev. James Lees, “Dutch” Weber, John A. Lake, of Petoskey, C. C. Woodruf, of Ponshewaing, George Cook, of Wolverine, Dr. Cradidock, Mackinaw City, Will B. Gregg, Ona- way. This meeting is going to be the means of inspiring additional activities and enthusiasm in and about the en- tire section and the results will be shown to the advai:tage of a better and stronger union of all tourist associa- tions in this Northern section. After a short illmess Charles W. Bahel peacefully breathed his last Mon- day afternoon, Sept. 18, at his home in Onaway. Dr. Bahel has been a resident of Onaway since 1897, conducting a drug store and doing a very nice business: also operating a farm of 120 acres six miles from the city. Dr. Bahel has been a very active man in the interests of Onaway, having served as Mayor, Alderman and on the school board. He was instrumental in naming and laying out the streets of Onaway and the laying of water mains; laying the corner stone of the new city hall and assisting in the Board of Public Works. Dr. Bahel was a liberal man, ex- tremely so; nobody in want was ever turned away by him: he administered to all, rich and poor alike, and his cheerful and sunny disposition won him hundreds of friends, real frienids who will ever cherish his memory. Although nearly 80 years of age, last Fall during the hunting season the Doctor went out and brought down his deer and proudly displayed his trophy and his markmanship. Left to mourn the Doctor's passing are his wife, Mrs. Catherine Bahel, two daughters Mrs. George Pregitzer and Mrs. T. W. Currie. Funeral services were held in the M. E, Church Thursday, Rev. Elder Burt officiating, with a Masonic burial at Elmavood cemetery, the largest fu- neral perhaps ever held in Onaway. Square Signal. Items From The _ Cloverland of Michigan Sault Ste. Marie, Sept. 25—It looks as lf things are coming our way for the winter. For a time it seemed as though the camps in the Upper Penin- sula, which were organized to do con- servation work would be abolished in the winter months, but orders have been received and construction ordered, so that winter work up here will be available. The conservation commis- sion has done good work in helping to bring about this decision and for- esters have gone on record as saying that effective work can be done in win- ter. Building camps and maintaining the work at Raco and Strongs will be tremendous aid to the relief problem this winter and General Parker’s an- nouncement will be received approv- ingly. Another good report is that just as soon as the St. Lawrence treaty is ratified, work will start on the new lock to replace the Weitzel lock, which long ago became obsolete. Secretary of War Dern made this statement last Friday when he visited the Sault. This will be the immediate local effect if the fight to construct the seaway iS a suc- cess. That a determined campaign. will be waged to secure ratification at the next session of Congress is evident from the course Pres. Roosevelt is pur- suing. Last week Secretary Dern at the meeting in Duluth voiced the pol- icy of the admoinistration in stating that the St. Lawrence waterway was an important part of the Presidents re- covery program. The plan is to devel- op the Mississippi at the same time. so the opposition from that source may be stilled. The cost of the new lock with 30 foot draft is estimated at $4,- 000,000, Increasing the importance of the canals here will mean greater like- hhood of the enlarging of Fort Brady, which is a logical post to expand in the consolidated plans of the administra- tion of the army posts of the Nation. The village of Pickford did not re- main long without a restaurant. Vhe Libby restaurant, which has” been closed for the past two wee ‘Ss, was re- opened last week by John Fos:er, who is redecorating the interior. Those who know Mr. Foster say he is a good cook and will conduct a clean place. W. F. Dwyer, of Duluth. bas taken over the Bailey boot shop, oa Asimun street, and will conduct the footwear estaplishment in conjunctioy with the smart Wear shop in the sanip build- ing. Mr. Dwver arrived last eek from Duluth, where he has been emploved with the Kinney shoe store. He is a former Sault man. having worked here for a number of years with the Inves- tors Syndicate. He also worked for the Kinney shoe store here. Mz. Dwy. €r announces that he will handle only women’s footwear. J. J. Cavanaugh, of Petoskey, arrived at Newberry last week to take charge of the A. & P. store. replacing David Quinlan, who has been manager of the store since it opened ten years ago. People who fear the return of the saloons ignore the fact that the drug- gists and tobaconists now have all the good corners, Gordon Cameron, of Pickford, who has been conducting a soft drink par- ior and confectionery store for the past several years, has decided to dis- continue business and is closing out his stock. His father, Dr. Cameren, wiil redecorate and remodel the store into an office. The Les Cheneaux Island hotels are still open. They have heretofore closed about Sept 15, but the mice weather is holding the tourists who are enjoying the stay and service furnished at these popular resorts. The hotels have had a very satisfactory patronage this sea- son and are optimistic for next vear, when we hope the depression. will be a thing of the past. A local grandmother remarked the other day that when her beau called on her in their courting days he brought a bag of wintergreen drops, instead of a pint of gin, Willam G. Tapert. Ce No man is so ignorant but may teach us something. Apples Losing Place As Preferred Fruit Total consumption of fruit per per- son thas not changed greatly in the United Staes in the last 30 years. How- ever, says the Bureau of Agricultural Economics, there has been a notable shift from the use of apples toward greater consumption of oranges, grape- fruit, and grapes anda larger use of the minor fruits. Since 1901, the per capita consump- tion of apples has dropped from ap- proximately 110 pounds to 55 pounds. Market sales of all orchard fruits have declined from 140 pounds per capita to less than 100. Consumption of grapes, grapefruit, and oranges has shown the largest rise since 1897. Lemons, plums and prunes, apricots and pears have also shown an increase. The consumption of peaches has remained on about the same level. —_++>____ It takes only ten seconds for a fight- er to become a champion. M. E. Davenport President. BUSINESS EDUCATION At the DAVENPORT-McLACHLAN INSTI- TUTE is of higher grade because this school is Chartered by the State as a Class A College with power to grant degrees. College training for business is just as important as for any other profession. It is always a pleasure to give information regarding our courses. Fall terms start September 5 and October 1. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Avenue, Grand Rapids, Michigan ‘Weinstein met TASTE HEKMAN’S! TASTE OTHER BRANDS OF GRAHAMS! YOU’LL KNOW HOW MUCH TASTIER, THEN FINER, HEKMAN’S ARE an GRAHAMS "THE FINEST IN GRAHAMS" ehmantascutla Grand Rapids, Mich. cE ee ee ed fas Sela Veen TRON ET rn ‘iceeacecenpitti Nene eee Si cal e g AS September 27, 1933 MICHIGAN TRADESMAN THE NEW DEAL AND RETAIL GROCERY SALES A statement by De. Monte to every retail grocer oR three years now, business MEMBER has suffered from ““depression- buying”. Today—the whole situation is WE DO OUR PART I. Det Monte Quality is the kind of quality that women are looking U.S. for after three years of “depres- sion-buying” — a quality recog- changing. z Inspired by the Government’s great drive for business recovery — encouraged by im- proving conditions — America is on its way 997 back to “quality first We believe that this new spirit means a real change in buying habits—a new and greater opportunity for the food and grocery trade. We believe it makes Det Monte even more essential to every grocer’s business! Before you make your plans for fall— before you think of any other label—re- member these facts: h nized and known the country over. 2. Det Monte, of course, is operating un- der the Government’s re-employment plan. The Blue Eagle and Det Monte march shoulder to shoulder. 2B. Good times or bad, Det Monte can be sold more easily, more quickly, than any other brand of high-grade canned fruits and vegetables on the market. It offers possibili- ties of rapid turnover, volume, and low sell- ing cost, absolutely essential under present conditions. A. In addition, tying right in with the Gov- ernment’s own plans, DEL MONTE announces: A GREAT NEW ADVERTISING DRIVE — STARTING THIS MONTH—ON KNOWN, DEPENDABLE VALUES —one of the finest series of ads DEL MontTE has ever run —a campaign based on good merchandise, sold at a reasonable price, worth a reasonable price —a campaign packed with human interest —a campaign appealing most strongly to the very class of women you want for your customers! Coupled with Det Monte’s unchallenged posi- tion in the canned fruit and vegetable field, this powerful campaign offers one of the greatest op- portunities you have ever had to sell Det Monte Foods. Everything now points to a real revival in business. Why not make the most of it? Why not display and feature DEL Monte regu- larly in your store? Take full advantage of the help this outstauding label can give you in build- ing better business this year! MOVEMENTS OF MERCHANTS Bay City—The Valley Auto Co., 201 South Henry street, has decreased its capital stock from $20,000 to $2,000. Pontiac—The Pontiac Brewing Co., P. O. Box 161, has increased its cap- ital stock from $350,000 to $400,000. Detroit—The Detroit 7201 West Fort street, has changed its name to the Detroit Tomato & Pro- duce Co. Detroit—The Shoe Co., 1255 Griswold street, has changed :ts Ground Tomato Co., Gordon name to Gordon's Gripper Shoe Co. Detroit—The Premier Dairy Prod- ucts, Inc., 12215 Twelfth increased its capital stock from $1,000 to $5,000. Detroit—The F. A. Works, 652 East Fort street, has de- creased its capital stock from $10,000 to $4,000. Kalamazoo—lIhling street, has Chapper Iron jros. & Everad Co., legal blank books, etc., has de creased its capital stock from $250,000 to $95,000. Ypsilanti—The Streicher Die & Tool Co., 306 River street, has in- creased its capital stock from $25,000 to $200,000. Detroit—TheArrow Roofing & Shect Metal Works, 5100 St. Jean avenue, has decreased its capital stock from $50,000 to $10,000. Detroit — Stores, Inc., 128 East Jefferson ave- nue, has changed its name to the De- troit Auction & Jobbing House, Inc. Onaway—Harry Widdicomb, and Stephen Allen, Grand closing out the retail furniture stock of the late L. W. Abbott, of this place. Detroit—The Miller Plumbing & Heating Supply Co., 10537 Mack ave- nue, has changed its name to the Mil- ler Hardware Plumbing & Heating Supply Co. Flint—The Flint Hill Brewing Co., 2001 South Saginaw street, has been organized with a capital stock of $150,- 000, $73,000 of which has been sub- scribed and paid in. Golden’s Department Rapids, are Dairies, Inc., 11704 Dexter Blvd., dealer in dairy products, with a capital stock of 190 shares at $100 a share, $3,000 being subscribed and paid in. Detroit — The Railroad Salvage Corporation, 6451 Gratiot avenue, has been incorporated with a capital stock of 100 shares at $100 a share, $5,000 being subscribed and paid in. Detroit—The Sheeter Dairy Co., 1651 East Grand Blvd., has been in- corporated with a capital stock of $150,000, of which $41,100 has been subscribed and $15,000 paid in. Detroit — Universal Saginaw—The S. Halpern Corpora- tion, 202 Genesee street, dealer in ready-to-wear garments for women, has been organized with a capital stock of $5,000, all subscribed and paid in. Lansing—The Pregulman Furniture Inc., has been incorporated to deal in furniture and electrical household ap- pliances with a capital stock of $50,- 000, $8,750 being subscribed and paid in. Marquette—The work of installing a modern front in the store occupied MICHIGAN by the Gamble Stores, Inc., 135 West Washington been pleted. Additional floor space has been added. Lansing—The N. W. Larkum Clin- Inc., 313 West Washtenaw street, has been incorpor- ated with a capital stock of $5,000, $3,500 $1,500 paid in, street, has com- ical Laboratories, being subscribed and g Park—Simon, Weiss & Klein, Ine., 13547 Woodward avenue, Highland has been incorporated to conduct a general food market, with a capital stock of $7,500, all subscribed and paid in. Marquette—The Kinney Shoe Store has removed its stock from its Front street location to 142 West Washing- ton street, where a modern plate glass front, with indirect lighting has been installed. Romeo—W olcott’s Mill, Inc., R R 4, has been organized to do milling and tc deal in country produce, with a cap- ital stock of $9,000 common and $11,- 000 preferred, $20,000 being subscribed and paid in, Howard City—G. H. Traverse City, has leased the ground floor of the Masonic building, installed modern fixtures and will with a stock of bazaar goods, opening the store Sept. 30. Detroit—The Hill Beverage Co., 1599 East Warren avenue, has been or- ganized to deal in malt, vinous and distilled beverages with a capital stock of 600 shares at $10 a share, $6,000 be- ing subscribed and $2,000 paid in. Lamorre, of occupy it Murray System, Inc., has been organized to conduct hotels, restaurants and retail stores, with a capital stock of $50,090 preferred and 10,000 shares at $1 a share, $5,500 being subscribed and paid in. Dowling—The George F. Detroit—General Television, Inc. 5740 Grand River avenue, dealer in radio and = supplies, also electrical goods, has merged its business into a stock company under the same style with a capital stock of $3,500, all sub- scribed and paid in. Hamtramck—The Hamtramck Fur- niture Co., 9801 Joseph Campau ave- nue, has been organized with a cap- ital stock of $40,000 common and $10,- 000 preferred $5,000 being subscribed and paid in. The company will deal in new and used furniture. Grand Rapids—Charles R. Badman is redecorating the interior and _ re- painting the outside of his meat mar- ket, at the corner of Crosby street and 3roadway avenue and opened it for business Sept. 23. The market has been closed since April 1. Detroit—The Baird Company of Michigan, with business offices at 812 Fox Bldg., has been organized to deal in auto differential locks, with a cap- ital stock of $5,000 preferred and 50, 000 shares at $1 a share, $43,537 being subscribed and $1,000 paid in. Reed City—Mr. and Mrs. Sanford Josephson have moved their stock of merchandise from Traverse City to Reed City and have combined it with that of Ben. Jacobson. They will both assist in the local store. Mrs. Joseph- TRADESMAN son is a daughter of Mr. and Mrs. Ben Jacobson. Muskegon — The dealer in ready-to-wear apparel for women, has leased the store formerly occupied by the Fair store, on West- ern avenue, between Jefferson and First streets and will open for business as soon as the remodeling and redec- orating has been completed. Manistique — Arthur O. dealer in clothing and furnishings for men and boys since 1924, has sold his stock and fixtures to Louis Katz, who is engaged in the same line of business at Marquette. The store will be closed a week for inventory and then opened and the business continued under the nianagement of a manager who will be sent here from Marquette. Hughes Shop, Drevdahl, Manufacturing Matters Products, manufacturer of 6012 auto Detroit—Fry Inc., avenue, cushion covers. has increased its cap- ital stock from $25,000 to $110,000. Detroit—Arrow Distilleries, Inc., 3539 Concorn avenue, manufacturer of alcoholic and non-alcoholic beverages, with a capital stock of $50,000, all ‘subscribed and paid in. Bellevue The Lakeview Products, Inc., has been organized to manufacture and sell dairy products, with a capital stock of $5,000, $1,000 being subscribed and paid in. Ecorse—The McNiven Dairy Co., 19 West Charlotte street, has been organ- ized for the manufacture and sale of dairy products, with a capital stock of $10,000, $2,500 being subscribed andl paid in. Detroit—The Benjohn Laboratories, Inc., manufacturer of gas stoves and other heating appliances, at 67 Sproat street, has been incorporated with a capital stock of $10,000, all subscribed and paid in. Detroit—The Tastee Liquid Garlic Corporation, 7618 Mack avenue, has been organized to manufacture and sell liquid garlic with a capital stock of 5,000 shares at $1 a share, $3,000 being subscribed and paid in. Grand Rapids—The Target-Roll Co., 1259 Thomas street, S.E., has been organized to manufacture and deal in supplies for the manufacture of con- fection roll, with a capital stock of 50,000 shares at $1 a share, $1,000 be- ing subscribed and paid in. Detroit—The Mid-West Conveyor Co., Inc., 13917 Ward avenue, has been organized to manufacture and sell con- veyors and conveyor equipment, with a capital stock of $5,000, $4,000 being subscribed and $1,000 paid in. —_to > _ Underwear Deliveries Affected A serious situation with respect to deliveries of women’s underwear and negligees has developed, owing to the continuance of the strike in this field. Stocks which were available in the market have become depleted and prospects are that a shortage of this merchandise will materialize unless there is prompt adjustment of the labor trouble, which is based on the “open shop” question. Orders for novelty pajamas have been steadily increasing. —_2-<-___ Trickery comes back to its master. Cass Dairy September 27, 1933 A Business Man’s Philosophy When Hetty Green died in 1916 she was the richest woman in America and was worth $100,000,000. She never wore corsets. She ate baked onion every day. She never rented an office. She mainitained no permanent resi- dence, dressed in disreputable clothes and lived in‘cheap rooms. She resent- ed paying fees to lawyers and escaped doctors’ fees by patronizing public dis- pensaries. She invested in ‘first mort- gages and high-grade bonds, and spec- ulated in railroad stocks. Although she was born rich, she could not bear to part with money. Her lunch usually consisted o two sandwiches and a cup of tea. When she permitted herself a piece of pie, she omitted one sandwich. Most of her business was transacted on ‘the floor of a bank corridor or in the safe deposit vault. She owned first mortgages on six hundred churches, but she disowned her husband when he became involved in speculation. Her son and daughter were born during a period of seven years when she lived in London. Except for four small bequests, she lift her entire fortune in equal parts to her children. Not a cent went to char- ity. A strange type of American citi- zen- surely; to most of us such a woman is incomprehensible, but she helped to finance this country’s development dur- ing the importanit period around 1900. It takes all sorts to make a world. William Feather. +> Twenty-Three New Readers of the Tradesman The following new subscribers have been received during the past week: Peter Peterson, Lakeview Price-Rite Hardware, Lowell Donald Kinney, Middleville Sarret’s, Grand Rapids B. W. Roades, Carson City James Cunningham, Hubbardston Lionel Frisher, Maple Rapids S. P. Horr, Maple Rapids J. E. Liska, Ashley C. H. Barnes, Ashley Ray Richard, Bannister John Hyolicheck, Bannister R. Ballenbaum, St. Charles Elmer H. Dearth St. Paul, Minn. Chesaning Sales Co., Chesaning E. G. Storey, Ashley Fairview Food Market, Saginaw John H. Schroeder, Saginaw Roy P. Brownel, Grand Rapids H. L. McCarrick, Inc., Grand Rapids Elton W. Viets, Lansing Southwestern Poultry Growers As- sociation, Brady, Texas Andrew Ellis Co., Saginaw. A Be A Busy Bee I would I could but be a bee Be a bee within a wood Always at home in a big bee tree Hosting for the neighborhood And there from early June till Fall Just keep bees busy—drones and all. I would I could but be a bee Nectar sipping from the flowers Then wing it to the treasury Just to use in needy hours For honey-money pure and good Can sweeten all your neighborhood. I would I could but be a bee Humming for the hive each day Not buzzing ’round, but busily Find some honey anyway And Oh! What pleasure! When ‘tis said: There’s not one chance to get ahead. Charles A. Heath. Cleaning is the first beauty. process to September 27, 1933 MICHIGAN TRADESMAN Essential Features of the Grocery Staples The Master Code — Another week has gone by without the President hav- ing approved the master code up to this writing—Wednesday noon. It is thought that a decision will be reached before the end of the week. Sugar — Local jobbers hold cane granulated at 5.20c and beet granu- lated at 5c. Canned Fruits—The California fruit _ situation shows no change. All eyes are turned on the Calistan Packers case, in which arguments for a perma- nent injunction against the company will be heard this week. At present it is under temporary suspension for vio- lation of the cling peach code, but offi- cials of the company have signified their intention of fighting the issue out in higher courts. At any rate, the small allotments made by the cling peach control committee to smaller independ- ents are said to have made necessary further covering of future needs by dis- tributors at the code minimum prices as these smaller independents who booked futures below the code levels are being forced to prorate their allot- ments, and these allotments in most cases cover only a small part of the future commitments made. Canned Goods Generally — The canned food trade continues to adjust itself to new conditions. There is not much new ‘buying to speak of, but shipments are being made on contracts and surcharges are being paid with lit- tle or no complaint. There has been so much future business done this sea- son that distributors on the whole are content now to devote their time to merchandising. The prospects for a greater consumption of canned foods in the next few months are bright, as purchasing power is being expanded week by week. The N. R. A. program to get assistance to the “forgotten man” augurs well for the grocery trade, for it is the mass of small salary and wage earners on whom profitable retail distribution depends. Retail prices as a whole have shown only moderate advances so far, but what has pleased many packers of fancy canned foods is the revival of interest in the better grades. There are many signs of a considerable increase in the de- mand for top qualities of canned foods, vegetables, fish and fruits. This de- partment of merchandising was hit the hardest of all during the depression, as the price emphasis on standard grade merchandise drew ‘heavily from the trade which once bought on well known labels, packers or distributors’ labels. Price changes during the week very few. The market has reached a temporary top, at least, al- though producers seem to feel that many prevailing prices will seem low in the months that lie ahead. The old inflation shot, if and when it comes, would undoubtedly produce horizontal advances in prices. . Dried Fruits—The market has re- mained firm during the present week, with dried peaches, figs and dried ap- ples showing a stronger trend. The shortage of Calimyrna figs on the Coast, of which variety only a neg- ligible amount will grade first quality, and the higher importing costs of figs, dates, etc., from abroad, have caused were increasing concern in the trade for stocks for future needs. Stocks of old crop dates and figs are practically cleaned up. The primary market in California ruled steady, although the dullness in new business which has characterized the Coast for the past few weeks, remains. There is not much buying in the ‘field, although growers show no particular desire to sell, either, at prevailing bids. The outlook is for higher prices, and raisins already have shown a tendency to work up in later positions. The coming of the Jewish holidays slowed things considerably, but now that they are over, jobbers look for a resumption of trading on a somewhat more extensive scale. Nuts—The market here this week is featured by the naming of opening prices on California almonds. There was considerable business booked dur- ing the first few days, but distributors showed some concern over the future outlook for business, and for the most part the trade was careful not to over- anticipate its requirements. First arri- vals here of shelled almonds from the Coast was also reported. The un- shelled nut season is somewhat late in getting started this fall, because of the late crops and the various codes being put into operation. However, many believe that the months ahead will see a much wider consuming demand than has been the case in the past few years. The movement of shelled nuts has shown some improvement and the in- creased weakness of the dollar has in- spired some users to ‘fill their require- ments here, before the higher replace- ment costs which are indicated. —__2<-~<-___ Review of the Produce Market Wolf River and Wealthy, 75c @ $1 per bu.; Strawberry and Shi- awasse, $1.25 @ $1.50 per bu. Bananas—6 @ 6%c per Ib. Beets—35e per dozen bunches or 75c per bu. Apples Butter—Jobbers hold plain wrapped prints at 23%c and tub butter at 22'%4c. Trade gossip is somewhat mixed. Dealer sentiment varies regarding the plan the government will follow in the move to stabilize the creamery indus- try. In fact, there is evidence of a pos- sible change in the anticipated pro- gram, that is, Washington seems not to be sure that absorbing a good part of the surplus will bring about the de- sired stability. The secretary of agri- culture is mainly concerned in curbing production, while not a few of the lead- ers are talking absorption of the sur- plus, Consequently some of the old timers think the program will not be ready as expected and that the cure-all process might lack the necessary pep for November and December markets. Cabhbage—$1.25 per bushel. Cantaloupes—Home grown, 75¢ @ $1 per bu. Carrots—35c_ per 75¢ per bu. Cauliflower—$1 per crate. Celery—20@40c per dozen bunches. Cocoanuts—90c per doz. or $5.50 per bag. Cucumbers—No. 1, $1 per bu. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: C. H. Pea from fanmer. $2.40 Light Red Kidney from. farmer. 4.25 doz. bunches or Dark Red Kidney from farmer__ 4.00 Wisint Cranberry 6 9 4 4.25 Eggs — Jobbers pay 9c per tb. for mixed eggs and 10c per Ib. for heavy white eggs. They hold candled hen’s eggs at 17c per dozen, pullets at 14c @ 5c. X, 14c. Much of the business has resulted from a move on the part of October longs to liquidate the near position and re-instate long lines with purchases of November. Switching of contracts is pronounced, as evidenced in almost a like number of sales at the existing price spread. Trade sentiment, ‘because of the switch sales, is decidedly mixed, although some operated in a manner which suggested a belief in slight betterment later in the season. Grapes—Wordens and Niagaras, $1.20 per dozen for 7 lb. baskets; Dela- wares, $1.75; 65c for % bu.: Califor- nias, $1.75 per box for Tokays. Grape Fruit—Texas and Florida are held as follows: CA aes Ae 375 Se 575 0 575 Green Beans—$1 per bu. for home I grown. Green Corn—15c per doz. for Yellow Bantam or Evergreen. Green Peas—$1 @ $1.25 per bu. for home grown. Green Onions—Home per dozen. Honey—Combs, 5 @ 6c per Ith.: strained, 5 Ib. tins, $4.50 per doz.: 60 Ib. cans, 8c per Ib. grown, 25¢ Lettuce — In good demand on the following basis: Imperial Valley, 6s, per crate____$4.25 Imperial Valley, 4s and 5s, crate__ 5.00 Peat, per Gushel 5 Lemons—The price is as follows: wet. $6.50 a LLL 6.50 owe Na. 5.50 oo Mea ta. 5.50 Mushrooms—28c per one tb. carton, Onions—Home grown, $1.25 per bu. for Yellow and $1.50 for White. Oranges Fancy Sunkist California Valencies are now sold as follows: Ce $4.59 ae Ll 4.50 OG 4.25 oe 4.25 oe 4.00 ee 4.00 Se 4.00 Red Ball, 50c per box less. Parsley—40c per dozen. Pears—$1.75 @$2 per bu. for Bart- letts. Peaches — Elbertas $2.50 @ $3: Hale’s Early, $3@$3.25: Prolifics and Ingals, $2 @ $2.25. Pickling Stock — Small cukes, 20c per 100 or $2 per bu.; little white onions, 90c per 20 Ib. box. Plums—$1.25 per bu. for Bradshaws: 75c for Lombards. Potatoes—Home grown, $1.35 per bu. White Cobblers from the Caro- linas and Oklahoma, $2.40 per 100 Ib. sack; Idahos, $2.50 per 100 Ib. bag. The late potato crop will be the lightest in many years, according to predictions of the Dep’t of Agriculture and the leading shippers throughout the coun- try. Due to light plantings, weather at planting time and drought in numerous sections, the crop may be bad the lightest harvested since 1919. De- spite the short crop, the average qual- ity will be good this year. Correspond- ents report relatively little trouble with scab, second growth or other defects that will throw potatoes out of g-ade, although the sizes will run small in result of the drought. Conditions have shown quite a marked change during the past six weeks. Early in August the prospects Idaho and Maine, but conditions have improved materially since then. On the other hand, the Red River Valley crop has deteriorated steadily and Michigan and Wisconsin The mate shows a crop of approximately 294,000,000 bu., which total is well be- low that of any recent year. The last year that the crop was moderately light was in 1929, when it amounted to 322,- 000,000 bu. More nearly comparable to this season’s crop was that of 299,- 000,000 ‘bu., harvested in 1925. But to get one that is actually lighter than many sections as a were rather poor in both have become Government prospects poorer. latest esti- this season’s it is necessary to go back to 1919, when the census report showed 290,000,000 bu. The Dep’t of Agricul- ture etimate for that year was actually higher than this season, however, be- ing 299,000,000 bu. Based on the trends in 1929 and 1925, it would be easy to forecast a steadily rising potato mar- ket, with prices reaching high levels next spring. The only difficulty in mak- ing that kind of an estimate is the fact that buying power is not what it used to be. No one knows for certain just how much money consumers have to spend for potatoes, but it is certain that they will not pay fancy prices in any such free and easy manner as they did in the Spring of 1930, or the Spring of 1926. In the Spring of 1930, following the crop of 322,000,000 bu. in 1929, the average price of northern round whites at Chicago was $2.39 cwt. for the month of March. April and May aver- were slightly higher. In the Spring of 1926, after a crop of 299,000,- 000 bu. in 1925, the average price of ages northern round whites at Chicago was $4.01 cwt. for the month of March. Prices advanced more or less steadhy during both seasons and reached thei: highs along in April or early May. Poultry—Wilson & Company pay as follows: Eieagy fowls 600) =. We Fight fowls 8c Poe Se UEROVS 8 lic Cee 7¢ Quinces—$2.50 per bu. Radishes—1l2c per doz. bunches. Spinach—75c per bushel for home grown. Squash—Hobbard, $2 per 100 Ibs. Sweet Potatoes—-Virginia, $1.25 per bu. or $3.75 per bbl. Tomatoes—50c per % bu. for No, 1 and 40c¢ for No. 2. Veal Calves —- Wilson & Company pay as follows: Poney 8@l1ve Good ae 76 Water Melons—10@15c for home grown. Wax Beans—$1 per bu. for home grown, —_~+-+.___ Most of us get an even break, but that isn’t enough. September 27, 1933 6 MICHIGAN TRADESMAN ‘KEEP FIRE, FRIENDLY Fire is a good servant — but a bad master HELP AMERICA SAVE THOUSANDS OF LIVES AND HUNDREDS OF MILLIONS IN PROPERTY EACH YEAR FRIEND 1 1 1 As a friend, Fire does more for mankind than ever is ap- preciated. Were it not for Fire, we would have no arti- ficial heat to keep us warm ner I'ght to guide our way, nor power—even water power is indebted to Fire for fabri- cating the machinery which makes its transmission possi- ble. And what would the Boy Sccu’—or any of us—do with- out fire to cook our foods! GES AGO, Fire was about all there was Ji to this old world of ours, but after a while, when the earth had cooled, water flowed in from somewhere and in 1562, A.D., 3owen (in his “Bulwark of Defense’) joined the two in a saying which, with variations, has remained with us ever since :— “Fire and Water are good servan’s but bad masters.” Now we all know that we cannot for a day get along without water. If deprived of it for long we would perish. Likewise, as noted above, are we almost as dependent upon fixe, Take, for instance, the case of the two young women who went to a camp up North accompanied by a guide who left them after they had reached their destination. They were to return in two days and when they did not. a searching party set out after them only to find that they had frozen to death. Though experienced campers and well supplied otherwise, they had forgot- ten to bring matches and knew nothing of the Indian method of starting a fire with friction of sticks. The suddenly-severe cold was too much for them without—Fire. The importance of fire as “friend and foe” and as “servant and master” is something to be very carefully considered. The better we un- derstand this powerful force for good and bad, the more easily we can control it. Since our c vilization has taught us how to control Fire’s friendly forces, so must civilization also teach us how to control its unfriendly forces and this was realized back in 1666, after the great Lon- don Fire when an Englishman wrote as follows: London in 1666 “There is no accidental calamity in Lon- don, so dreadful as that of fire, which no human being can foretell when or where it happens in the night, it’s coming upon us with all its terrors, unexpected, unpre- pared & unguarded, showing no mercy to young or old, man or beast, in its progress; fulfilling the old proverb, fire and water are good servants but bad masters. Every master of a family ought to be as careful as possible to prevent fires and every serv- ant ought to be as careful as his master: When. a ‘fire once breaks out, there is no knowing how it may extend, or where it may cease; the master may be lost before As a foe, Fire is well hated by many, particularly those from whom he has taken loved ones, homes and liveli- hocds and those whom he has maimed for life. The fireman whose business :t is to subdue the monster can tell you how, in a flash, Fire springs up to tear down structures which, Fire, the friend, had helped to buid. As friend or foe, Fire is a force to be reckoned with. the servant, or the servant lost before the master, the fury of the fire makes no dis- tinction of persons. “In all probability when there is idle carelessness in families, fires are most likely to happen in those families: When the master 1s careless, can he expect that ‘tthe common run of servants will be inspired! with more care; when the mistress is tak- ing her pleasure easy and careless, out of the house, are not 'the lower servants taking their pleasure, easy and careless in the house: Consider these things.” It is to “consider these things” that ‘the Pres- ident of the United States proclaims the second week in October each year to be Fire Preven- tion Week, in order that the entire nation may be impressed with the importance of preventing destructive fires. The programs carried on by insurance organ- izations, fire departments, schools, chambers of commerce, trade associations, civic clubs, women’s clubs, churches, boy scouts, etc., will give you an opportunity to co-operate in doing your share ‘toward preventing destructive fires the whole year ’round, lan eal aan al ann ena ele ste et a eo ie. i. tiene ain. aie ae ee oe me ee, OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that ™ GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer September 27, 1933 MICHIGAN Peter Pan Bakers, of Kalamazoo, En- tertain 300 Grocers Thursday, Sept. 14, the Peter Pan Bakers of Kalamazoo sponsored a trip to the Century of Progress for the gro- cers of Kalamazoo and Southwestern Michigan. Fight large greyhound busses were chartered and at five-thirty in the morning three hundred grocers gath- ered at the Peter Pan plant in anttici- pation of a day of real enjoyment. The morning was cloudy and cool, but the weather did not dampen the spirits of the crowd. After a photograph was taken of the crowded fleet of busses, the party proceeded to the Fair, A box lunch was provided for every- one, which included sandwiches made with cold meat furnished by & Co. and the famous Chase & San- born dated coffee. The lunch was en- joyed at Benton Harbor where the business people greeted the crowd. The officials of the Peter Pan Co., including E. L. Schafer, J. Newhouse and E. L, Sikkema, together with route salesmen accompanied the grocers. They were met in Chicago by some of the city officials, after which the party soon divided into groups, each one eager to see many points of interest. In the afternoon the ball fans at- tended the game where it was an- nounced from ittwo Chicago radio sta- Swift . ACTIN -ANRESS Peter Pan Bakes tions that the Kalamazoo grocers were there as guests of Peter Pan, After a day of sight seeing the party returned to Kalamazoo at a late hour, tired but happy. A tour of the plant was made, where extensive remodeling has been under way for eight weeks. The new equipment includes a Haller tray oven with automatic oil heating and the latest model slicing and wrapping machine made by the Battle Creek Bread Wrapping Machine Co. The trip to the Fair was made pos- sible through the loyal support given the Peter Pan Bakers by the grocers of Kalamazoo and vicinity and was done in appreciation of their hearty co-operation. —_2--~___ G'assware Demand is Good The general tone of the glassware demand is good and the sharp varia- tions in demand which were so notice- able earlier in the year have disap- peared in the majority of classifica- tions. In table glassware, factories re- port backlogs of orders ranging any- where from three to five weeks. In flat glass circles no outstanding chang- es were revealed week. Requisitions for glass containers for home canning have been good. Pre- during ‘the paratory work is being done for out- put of liquor containers. TRADESMAN cs Three hundred grocers taken to the Century of Progress fair by Peter Pan Bakers, Kalamazoo Pharmacy Versus Grocery Stores There exists to-day an evil between these two outlets of merchandising in which the grocers of the country are infringing upon the ‘business of pro- fessional pharmacy in addition to the the commercial side of their retail trade. Many of our drug journals and magazines are organizing to combat this latest evil in pharmacy. They are working for one end and that is for the betterment of ancient and noble profession of pharmacy. For the this reason that the pharmacists control the distribution of pharmaceutical products to the consumer, they have the support of the drug wholesalers and manufac- turers in order that their product. re- mains where it belongs, namely, the corner drug store. One cause of the evil in which gro- cers stock medicinal products results from the demands of the “Home Re- lief Workers.” They issue food tickets to the needy and in most cases the memibers of these unfortunate families are undernourished and Cod Liver Oil is indicated to this malnutri- tion. The receiver of the food ticket naturally stops at the grocer to replen- ish the empty cupboard and asks for Cod Liver Oil in this same store. Cod Liver Oil does not belong in a grocery correct store but in order that the grocer may reap the profits on these food tickets he manages to buy direct or indirect the medicinal needs of ‘his customers, This morning the proprietor of a grocery store came to me and advised me of the demand made to him by a female member of the Home Relief in which the have on hand at alll times at least one she compelled grocer to bottle of Cod Liver Oil. Being a very intimate friend of the grocer he prom- ised to take it off the shelf and return the same to me after a re-inspection was made. If these drug organizations working the evil would send the “Home lief” in their own cities and have them to abolish repre- sentatives to various Re- discontinue the practice of compelling the grocery store to stock drug mer- chandise, the health center on the cor- ner would become a ‘better place to work im for everyone concerned. The evil lies right im our own back yards Carl Librandi. —_—_+~++___ Operation of pneumatic tools is said so: 20 ‘to ft. to be improved by a new automatic control valve for compressed air lines which minimizes pressure losses. —_——_~+-.___ Of course, you’ve heard about the Scotchman the and used free air at the first blew out all four of his tires. who filling station for time INFLATION DEMANDS Somewhat indifferent results in trade and a continued down trend in major industrial lines had the effect lasi weel: of switching the attention cf business interests back to administration moves. A renewed drive for inflation, more action on the public works program and Soviet recognition were highlights in the Washington kaleidoscope. Action included signing of the coal code, the last of the major agreements; the de- cision to offer loans at 10 cents per pound to cotton farmers who would re- duce acreage next year and the estab- lishment of a large Federal relief fund. From subsequent expressions the ac- tion on cotton may calm down the loudest advocates of inflation, and the administration has rather convincingly shown that it opposes currency as dis- inflation which is being carried out through the } tinct from the controlled Federal Reserve System. However, the pressure remains severe, and little more than three months rémain before Con- gress comes into the picture. The clamor from agricultural regions arises from the gap that is widening once more between farm product prices and the prices on industrial products. This was closing quite rapidly up to July, but has since been sharp'y cx- tended with the fall in farm produce ‘ and the advance in industrial qucta- tions, brought about first by the rush for goods and then by the higher costs imposed by codes. Currency inflation would not adiust this difference, since all prices would rise together, with the chances that agricultural surpluses requiring export markets would advance less sharply. The main effect would be in easire the debt burden, an economy which might be more than lost in higher costs in other directions, Little progress is evident in efforts to persuade banks to more libera! loan policies, Apparently, the “penny-wise” course is still dominant despite the fact that unsound inflation and other grave risks are encouraged. As far as the financing of capital assets are con- cerned, possibly the use of convertible bonds provides the answer, SHARP IMPORT RISE The effect of rising domestic prices was observed in the foreign trade re- turns for August issued last Saturday. Imports climbed to $155,000,000 for the month, which compared with $143,- 000,000 in July and $91,102,000 in Aue- ust, 1932. The rise of 8 per cent. in imports on a daily average basis last month as against July was over a period when How- ever, the larger part of this increase normally there is no change. was no doubt due to the depreciated dollar. ‘The goods cost about one- third more in dollars last month than a year ago. Instead of an increase of 70 per cent., which some may point to in the value of imports over those of Aug- ust, 1932, it would be correct to put the increase at 28 per cent on a gold basis. Until the available, it is well to assume that these complete statistics are higher purchases represented materials and supplies required for our MICHIGAN expanded industrial program last month, alathough there was buying also no doubt to anticipate higher prices and dollar depreciation. It should be emphasized again, how- ever, that imports offer the simplest and most efficient means of keeping domestic prices within reasonable lim- its, if that is an objective of the ad- Public price boards i: thousands of towns and cities could ministration. not hope to answer the purpose as well. In the export category, last month’s shipments were valued at $131,000,000, compared with $145,000,000 in July and $108,599,000 in August, 1932. The de- cline here on an average daily basis was 9 per cent., as against a normal rise of 514 per cent. for the month. Apparently the lower dollar has not proved so potent a selling influence as some imagined it would. PRICE CONTROL PLAN In a significant address delivered last week before the Boston Retail Distri- bution Conference, H. S. Person, man- aging director of the Tayor Society, declared that he saw no major cause of the present depression which em- braces within it so many different sec- ondary causes as the progressive im- pairment of the flexibility of the price system. He indicated that price rather than the lack of it, was at the “Advancing control, bottom of our troubles. technology demands ever lower prices, other things remaining the same,” he said, “For the commodities produced ’ with ever lower unit costs. Business finance, on the other hand, demands fixed prices. It succeeds for periods in actively resisting the glacierlike pres- sure of technology for lower prices until now and then the latter breaks through and confuses all the fine adjustments and stabilization of finance, and we have such a crisis as that from which we are now attempting to extricate ourselves.” To remedy the rigidities brought about by finance, Dr. Person suggested price controls of basic commodities and services, including natural products, transportation and communication, cap- ital charges, necessities of life, and! la- bor wages and hours. The competitive sector would comprise the production and distribution of the great variety of both producer and consumer goods having special technical and style char- acteristics. In these it would be pro- vided that goods could not be sold be- low cost, the latter being determined by a uniform system of accounting, The pursuit of general price fixing, Dr. Person said, in the hope of pre- serving an individual competitive sys- tem is chasing a will-o’-the-wisp. Its only setting can be in an essentially State commerce and industry, he de- clared, RETAIL CODE ISSUED The long-awaited retail code made its appearance during the week, but enly in form subject to Enough opposition opparently devel- revision. oped on its pricing provisions to lead the recovery officials to publish it and obtain wider reaction. While some minor points have been argued, the main attack has come on TRADESMAN the price-control features. The so- called stop-loss clauses require that the minimum price shall be the whole- sale delivered price plus 10 per cent. This wholesale price is defined as “the lowest gross billing price as of any date within thirty days prior to the date of resale made to any retailer in the given market area less only such discounts as are extended to all re- tailers and plus delivery costs paid by the retailer.” How any such provision is to be en- forced it is impossible to see. Com- plaints may come from hundreds of retailers in one center and upon thou- sands of articles. Each invoice must be examined to find the lowest billing price on all these articles. The search for the smallest discount would also prove endless. Investigation of deliv- ery costs would involve further com- plications. In the meantime, as indicated here previously, the protection supposed io be given to the small dealer by this feature of the code might readily work just the other way and make cost plus 10 per cent. the basis for competition on many more articles than it applies to now. In the drug code a similar price- control regulation is in reality price- fixing and, even if retail objections lo entirely, might awake to the losses which they not prevail manufacturers would undoubtedly sustain through such trade legislation. EAT AND GROW OLD If human beings can ever be pre- vailed upon to eat the right sort of food at the right time there is a good chance to increase the normal life span by 10 per cent, in the opinion of Pro- fessor H. C. Sherman of Columbia. Thus if heredity may have fixed your tenure here at seventy you should pe able, by accepting principles chemical science has prepared for you, to linger sut better still, Professor Sherman believes that the on to seventy-seven. sadder part of old age represented by Shakespear’s “sans everything” will likewise be thrust away for a while. To grow old thus gracefully and heartily you must drink your milk and cat your spinach — you must live sen- sibly. In justice to Professor Sher- man it must be said that his dietary proposals are not altogether a milk and spinach matter. They seem to afford leeway, which offers hope for them beyond ordinary expectations. But in one respect the discussion of this matter by the distinguished Col- umbia scientist calls for argument—a lot of argument. That is his sugges- tion, or apparent wish, that so length- ening life will secure for civilization the services of more old gentlemen and, of course nowadays, old ladies of riper wisdom and experience, to guide us on ward and upward. We know a little about human beings during a period of 6,000 years and it seems we ought to know by now that the so-called wisdom and experience of age often become cluttered up. with traffic signals, most of them red lights. However well fed-they. may be from the cradle onward, the old draw their September 27, 1933 wisdom, as their experience, from be- hind them. They serve best to warn us. They seldom try to lead us and still more seldom succeed. More favorable weather brought aa upturn in retail trade last week and dispelled some of the fears which had commenced to grow concerning a buv- ers’ strike against higher prices. The gain in volume was enough to. brine local stores about even with a year ago on the average, some of them exceeding last year’s figures by smail percentages. Reports from other paris of the country also testified to a pick- up in business. The reaction in the first half of Sep- teniber was somewhat larger than was at first estimated. In this area the Fed- sank put the decline at 61% per cent. under a year ago for de- partment stores. This compared with eral Reserve an increase of 9 per cent. in August for the Reserve district. Although the current upturn is con- sidered encouraging, there is one un- satisfactory aspect to present sales. ven though the rise in retail prices has been moderate so far, unit volume has begun to suffer. With an increase of more than 12 per cent. in prices over a year ago, dollar volume must show that much gain before trade can he called even with last year’s. In the wholesale markets the re- ligious holidays combined with a nat- ural reaction to quiet down business considerably. The rush for deliveries cbbed. A feature, however, was the entrance of big mail-order companies into the market again for advance re- quirements of goods staple cotton particularly. These concerns were very active at the bottom prices last Spring. NOSTALGIA Nostalgia is one of those four-dollar words used by professional men to de- scribe Simple things. It means home- sickness when it is acute. It is akin to neuralgia, which means nerve sickness. A scientist has just been saying that it is nostalgia in its less acute forms which preserves the stability of society. He says that it is the foundation of nationalism and patriotism, as men and women become attached to those thing ; with which they are familiar and are reluctant to change them or to leave them. It tends to increase vocational and class stability and to promote con- servatism in all its forms. It affects the conduct of animals as well as of men. The old saying, “The cat came back,” is based on an_ unconscious recognition of this feeling, but only a prig would say that a cat which re- turned to the house from which iis Owners had moved was suffering from nostalgia. Yet every one knows that cats do this. The dog attaches himself to persons rather than to places and will follow his master anywhere, aetna acs ay The country boy who leans heavily on a hoe handle usually gets a job teaching school—and from there on into the law. —_—— : ———— Be times good or bad, thrift is still a virtue. nana EO a September 27, 1933 , OUT AROUND Things Seen and Heard on a Week End Trip I had several alternative planned for last Saturday Lake Odessa and routes Portland, selding—but tele- phonic enquiry disclosed that the par- ticular person I wished ito especially see in each town was away, so I just naturally embraced the oppoditunity to caH my old friends on US 131, North, where I am assured a kindly greeting always awaits me. The extension of US 131 from Mich- igan street to Coldbrook street (Grand Rapids) is now open to the public. It runs so close to North Division avenue as to look like a joke to those who are not familiar with the conditions under which it was conceived and car- ried into execution. Its creation in- volved graft at nearly every stage, making it one of the most expensive public Granid Rapids has ever undertaken. While it is true that much of the cost of this improvement was borne by the state. yet the money thus expended could have been secured for a much more useful and necessary undertaking. + unprovement fealtures The new cut-off around “death- curve” so-called is a most remarkable achievement and entitles the officers responsible therefor to much credit. No change in route with which I am fa- miliar ‘has done miore for the safety of the ‘traveling public than this inno- vation, I predict that the three corners where De Weerd'’s grocery store is lo- cated wall ultimately become a trading center of some importance. Two mer- chants of my acquaintance are planning to open new stores at that location jn the near future, As I approached Rockford and: stant- ed down the incline, I noted a new house under construction, directly op- posite the palatial home of Adolph G. Krause, I was informed later thait it is to be the home of J. G. Muir, field manager of the salesmen of the Wol- verine Shoe & Tanning Co. Mr. Muir has acquired ‘five acres of land on the hillside and proposes to have it lanid- scaped by an eminent architect in that line. ee As we approached the long row of petunias which serves as a fringe to the Wolverine Shoe and Tanning Co., I could not help thinking thow much this institution has done for ithe good people of Rockford which, but for the supermien of the Krause family, would still ‘be a somnolent village in one of the most beautiful valleys in Michigan. I was told at the factory by Otto Krause that the company has orders enough booked to keep every man em- played and every wheel turning until December 1. In the early days of the career of Henry ford I was in hearty sympathy with ‘him because he was the under dog in ithe controversy over the Sel- den patent. The owners of this patent, who comprised miostly all the success- ful auto manufacturers of that era, con- MICHIGAN fidently believed their patent would be sustained. This would mean the doom of ford, who was fighting single handed to have the patent declared invalid. He defeated the machinations of his ene- mies and soon became the foremost automobile manufacturer of the age. His refusal to bow his head to the monopolistic designs of his competi- tors showed very plainly that he was one of the most courageous men who ever lived. Now, at 70 years of age, he is forced to show the kind of mettle he is made of and he is doing it in man fashion. General Johnson broad- casted a threat that ford must sign on the dotted line or be doomed to. extinc- tion by the strong arm of the Govern- TRADESMAN he made dur bars for two expressions ing the war, as follows: 1. The word murderer should be em. broidered on the breast of every sol dier and naval sailor. 2. When this cruel war is over the stars and stripes will come down off my tactory and the flag of internation- alism will take its place. Mr. ford insulted the Jews—wicked ly and criminally. When he saw the inroads his unmerited attacks were making on. ‘his business, he apologized in mam fashion, I have given him many invitations to make a similar apology to the American people, but thus far he has paid no attention to my over- Col. D. N. Foster, of Ft. Wayne, who is always glad to do Grand Rapids a good turn. ment. Mr. ford retaliated by doing more than those who sign, but stolidly refuses to sign his name to a paper which would enable his competitors to ruin him, I hold no brief for Mr. ford, but I glory in his courage, and am very glad to see him snap ‘his fingers in the face of an antagonistic edict which nio Government has a right to undertake to impose on an American citizen. Mr. ford has 'the sympathy of every person who has a drop of good American blood coursing through his veins. There are some things a public offi- cial cannot do in this country. The ruination of Hienry ford is one of them. Personally, I think Henry ford should have been placed behind the tures. So long as he continues to ig- nore this situation his name in the Tradesman will be plain ford. Colonel David N., Wayne, went home from the annual encampment of the G. A. R. at Min Foster, of Fort neapols with the title “Chairman of the Executive Committee’ pinned to his lapel. He worked early and late to induce his comrades to volte to hold their next encampment in Grand Rap- ids, but could not overcome the induce- ments of Syracuse. Mr. Foster trans- ferred his residence from Grand Rapids to Fort Wayne about fifty-five years ago, but has never wavered in support of Grand Rapids whenever the oppor tunity is presented. 9 Recent interviews from various parts of the state lead me: to believe that two or three thousand grocers and merchants neglected their opportunity to obtain $14.50 from the Government as rebate for the $6 yearly oleo tax paid from July 1, 1929, to July 1, 1931. If any merchant sold only vegetable oleo from July 1, 1930, to July 1, 1931, and paid the $6 tax for that year, he can recover the $6 and interest thereon by applying to the Tradesman for a blank, filling it out and sending it to ve collector of internal revenue at De- troit. Considering the dryness of the sum- mer season the early fall is remark- ably attractive. Few trees show the effect of the drought. Few leaves have left the trees in comparison with pre- vious seasons. The appearance of for- est trees in their greenness, with only occasional touches of red and yellow, is very attractive. Frost seldom stays away so long as it has this season. The absence of frost has helped tomato and potato growers very materially. Ire i. Strong, the Poo Bah of Waukesha, spent Sunday with his new- ly widowed mot! at Alma. He was accompanied by his wife. They came via Grand Rapids and called on locai friends, I met an intelligent farmer the other day and his line of talk inter- ested me. He is not a whiner or com_ plainer, but he certainly knows his Onions and realizes this is not an era of great prosperity for the farmer. He | said amiong other things: “Tl bought a 40 acre farm for $4,000. I have paid the obligation down to $2,750. Now I can buy a better farm for $2,000, but because I am nicely settled and have added improvements to the house and barn which cost me about $600, | sup- pose [ will stay where I am and grad- ually wipe out the debt [ still owe on the place. Last week one of my daug- ters wanted a new dress. She saw one advertised at $1 and I furnished her the money to pay for it. The next day : she called at the store to purchase the dress, only to find that it had been in- creased in price ito 1.25 additional I gave her the quarter two days later. When she went to the store the next day for the dress it had been advanced to $1.75. I have been buying a certain farm shoe for years at $2. I decided | must have a new pair, I called at the shoe store, only to find the price had been advanced to $2.40. This has been anything ‘but a good season for the average farmer, We got hay crops early in the season, but the oat crop was a failure on account of the dry weather, and since July nothing the farmer has to sell in any quantity has done very well. Of course, early po- tatoes brought a good price, but the yield was so small that the total amount received was not enough to help much. Tomattoes are only 60 cents per bushel. The peach crop was a failure and plums and pears sold down pretty low. [ think there will be more suffering among the farmers for lack of funds next winter than any time yet. ry (Continued on page 23) MICHIGAN TRADESMAN 1953 September 27, ____ FINANCIAL How To Detect Counterfeits By Quick Inspection There may be counterfeit money that is so perfect that it defies detection. Materials and employed by the process of production counterfeiter, how- ver, are so different from the stock and methods of genuine production that not even expert scrutiny is usually needed to observe the difference in results; then the divergence is apt to be mark- ed by errors and defects that simplify detection. The surest way of detecting counter- feit money, in the opinion of the United States Secret Service, is by careful ex- of all currency with the and amination for defects. Familiarity appearance of genuine currency with the rules applied to its production is advised to knowledge provide a fundamental which can be applied successfully to determining whether money is good or bad. The photomechanical process is the method most frequently resorted to in counterfeiting money. There are many other less effective methods. Forged notes made by the photome- chanical process are plainly surface printed, as distinguished from genuine engraving. Sometimes the reproduction is excellent; often sO poor as to be obviously a fraud. Photography is the first step in mak- this quently there are no errors of spelling ing counterfeits of type. Conse- nor of bad spacing to mark deviations from a genuine original. Defects most generally present are in the coloring of the serial numbers and in the seal and back of the note. lines in the background of the por- The fine cross-hatch traits—designed as a special safeguard —are almost certain to be lacking or are broken and indistinct. original notes are printed one—is occasionally Genuine paper—such as used in printing counterfeits. This pa- per is obtained by bleaching notes of than the terfeits which replace the printing. A smaller denomination coun- fair grade of bond paper is more fre- quently used, Genuine paper for small-sized cur- rency—the size of the current issues— has fine curly segments of red and blue silk scattered throughout the surface. The larger size paper currency which current notes displaced has two lines of silk on either side of the portrait. In the reduced size of currency the Federal Government worked an. entirely currency There are different currency which carry the name designating the particular issue. The seal and serial numbers are print- ed in cates: has out new system of designing. five types of colors; Blue for silver certifi- yellow for gold certificates; red for United States national bank notes; e notes; brown for green for Federal reserve notes. The each is cated by the portrait on the face and the embellishment on the back. The individual familiarizes with the portrait system will readily detect from a low to a higher value. If a note bearing the numerical “10” with a portrait of Washington should come under such informed observation, it will be rec- denomination of indi- who himself notes “raised” gnized as a $1 note raised to the $10 denomination by counterfeiting. The portrait chart of the new cur- rency provides: For the $1 note, por- trait of Washington with ornate nu- merical “1” on back; $2 note, Jeffer- son, with representation of Monticello on back; $5 note, Lincoln, with Lincoln Memorial in Washington back; $10 note, Hamilton, with picture of United States Treasury on back; $20 note, Jackson, with White House on back; $50 note, Grant, with United States Capitol on back; $100 note, Franklin, with Independence Hall, Philadelphia, on back: $500 note, Mc- Kinley, ornate “500” on back; $1,000 “1,000” on Madison, with or- rate “5,600” on back; $10,000 note, Chase, with ornate “10,000” on back. The check letter is always used in shown on note, Cleveland, ornate back: $5,000 note, describing counterfeits: if not correct, the note is a counterfeit, The check letter will be found inside the panel in the lower right hand corner on the face of each note; beside it is the plate number in small numerals. These let- ters and numbers are printed in black, and are not to be confounded with let- ters preceding and following the color- printed serial numbers. Check irom numbers on genuine notes run A to L: nized, on all but national bank notes, with the serial numbers. they are synchro- By dividing the entire serial number by six, the remainder will indicate the check num- ber. If the remainder is 1, for example, the check number is A or G; if 2, B or M4; a 3, C or ft: ut 4, 2D or J; ah 5) Ear a: a or L. If the check letter is correct, it does nothing, the check letter is F not prove the genuineness of the note. Serial check letter on a counterfeit may reproduce those of a number and genuine note, The best method for detecting coun- terfeit Secret Service, is by careful examina- money, in the opinion of the tion of all currency for defects. ——__2~-.___ Currency Depreciation Not Essential to Administration Program Within the past week the value of the United States dollar in terms of gald has declined 9 per cent. On Sep- tember 11 it was worth 72 per cent of par. By September 18 it had fallen to 65 per cent of par. Such drops do not take place in the currencies of healthy economies. It is worth while, accord- ingly, again to raise the question of why the dollar is at its present low level and secondly, what benefits its fall has conferred upon the American public. As to the first of these questions— the cause of the decline—there are two broad facts to bear in mind. The first is that the United States is a creditor nation. This means that more money, or its equivalent in. goods, is flowing into the United States than is flowing out. In consequence, the demand for dollars should be greater than the sup- ply, with the result that unless there were offsetting factors, such as a flight from the dollar, our currency should be above par. The second of these broad factors is that the United States has actual gold equal to over 75 per cent of the total volume of currency outstanding. This is on the basis of gold being valued at the statutory price of $20.67 an ounce. If the gold is appraised at the cur- rent value in the world market our holding is equal to almost 120 per cent of the total amount of currenicy out- standing, In addition to the course, are bank deposits. With a sol- currency, of vent financial system and a stable cur- rency, however, there is no danger of the public converting such deposits into currency, let alone trying to get gold. People do not draw money from banks unless they have reason to dis- trust the safety of their deposits and they do not convert currency into gold they distrust paper From the point of view of both our unless money. international financial position, and our supply of gold, accordingly, the evi- dence indicates that there is no occa- sion for the American dollar being at a discount, Granting this there still remains the question of whether the public in gen- eral has gained by currency deprecia- tion. This question, it should be em- phasized, must be kept separate from the NRA, the agricultural bill, or any of the other measures of the Adminis- tration. The point at issue is simply whether we are are better off to-day a GOoc if our currency had beem held at par. this factor sarily is not an easy task, Nevertheless, with dollar than we would be Separating one neces- those responsible for forcing the de- cline of the dollar have followed a course of action which they must be able to justify. To do this it is not sufficient merely to gloss over the pol- icy and its effects as one of a general group. The American public right to know, and in time will demand has a to know, what it has received in return for having had placed upon it the ear- mark which historically has always in- dicated financial insolvency and eco- nomic ineptitude. Ralph West Robey. [Copyright, 1933] ——_++>—____ Silyer Lobby Merely Changed Line of Attack One of the interesting developments of the last few days has been the spec- tacular increase of the price of silver. It has advanced from around: 37 cents to above 40 cents an ounce. This com- pares with a value of approximately 25 cents an ounce in March. Obviously there are many people who persist in the belief that the Government, before we get through with our currency ex- periments, will do something for silver. Unfortunately there is little basis for combating this belief. It is prob- able that the position of the silver in- terests is stronger to-day than at any time in a generation. There still is a chance that they will not get their way, but month by month they are gaining ground. In any case, they are push- ing as hard as they can and using any argument that offers promise at the moment. Thus, a few months ago almost the only argument heard was that a rise in the price of silver was essential to restore the prosperity of the Orient. The contention was that, through get- ting the price of the metal higher, the value of Chinese money would increase and consequently the Orient would have a greater purchasing power with which to buy our goods. This thesis, it may be recalled, received support in high quarters. Now this line of reasoning has been dropped. The reason is simple, It is that the Administration in the handling of our own money took exactly the op- posite course. In other words, we adopted the idea that we will become prosperous by reducing the value of our currency. It would be rather ab- surd in the face of this, obviously, for the silver interests to continue preach- ing that China’s prosperity was de- pendent upon exactly the reverse— upon increasing the value of her cur- rency, Such difficulties, disturb the has a however, do not silver This facility in switching arguments. In the matter of a few long lobby. group refreshing weeks, therefore, the whole story has been changed. The plea now is that getting silver to $1.29 an ounce would restore prosperity, not in China and other silver-using countries but in A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 543 Michigan Trust Bldg. Phone 4267 COMPLETE INVESTMENT SERVICE Roger Verseput & Co. Investment Bankers Brokers 813-816 Michigan Trust Bldg. Phone 8.1217 Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 360 Michigan Trust Building Telephone 94417 x» West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . , OLD KENT BANK 2 Downtown Offices 12 Community Offiices September 27, 1933 our own West. One might conclude, in fact, from some of the statements being made, that practically every one west of the Mississippi river is engaged in silver mining. The truth of the matter is that silver mining in this country is an insignifi- cant industry. As measured by the value of its output it ranks below the manufacturing of wooden cigar boxes. Getting even the fantastic $1.29.an ounce for silver, accordingly, would ‘help only an insignificant num- ber of people. Of these people, how- ever, a much larger proportion is im- portant than. in the case of the wooden cigar box industry. Ralph West Robey. [Copyright, 1933] —_>-.____ Present Business Outlook Not S‘imu- lating The past week showed increased de- mands for quick iniflatiom and there were rumors that the Administration was hesitant about considering cur- rency inflation, There was a contin- ued increase in labor with declines in securities, commodities and bonds. The general picture, during the past week, was not very encouraging and the dol- lar sank to a new low. On the other side of the picture, retail showed encouraging returns and the business decline in steel business was less than anticipated. Carloading figures were up and there was a rise in electric power production, Many writers are saving that if busi- ness does not inmprove before Congress convenes, there will be a clamoring for a radical type of inflation. The Ad- ministration seems to be alert to the situation and will make further aids, if this is necessary. Recent advice is to the effect that it will rely on credit expansion, stimulation of heavier goods industries and efforts to increase the purchasing power of the farmer rela- tive to the other producing groups. The credit expansion program will even- tually result in direct loans to indius- tries by the R. F. C. A liberal policy with regard to additional bank open- ings and qualifications for deposit of guaranty coverage probably are other parts of this program. Of course, the investor should re- member that inflation has occurred and is occurring at the present time. The large budgetary deficit, created as a result of the various Government ex- penditures to aid business, is inflation. The present business outlook is not stimulating to investors’ enthusiasm. J. H. Petter. Proceedings of the Grand Rapids Bankruptcy Court In the matter of Albin J. Larson, bank- rupt No. 5128, final meeting of creditors was held under date of September 8, 1933. Fred G. Timmer, trustee, was pres- ent in person. John G. Anderson was present for Robert N. Anderson as attor- ney for bankrupt. Trustee’s final report and account was approved and allowed. Balance bills, notes and accounts receiv- able was sold to John G. Anderson for the sum of $11.00. Items of real estate listed on Subdivision (b) of paragraph 5 in notice of final meeting were sold to Albin J. Larson for the sum of $25.00, subject to any and all existing taxes, mortgages, liens nd encumbrances. Cer- tain shares of stock were abandoned as worthless and burdensome, no bid having been received, Claims proved and allow- ed, Order was made for the payment of expenses of administration, preferred claims and a first and final dividend to creditors of .8%. No objection to dis- charge, Files will be returned to U. S. District Court. In the matter of Edward Gyde Burle- price of MICHIGAN son, bankrupt No. 5414. The first meet- ing of ereditors has been called for Oc- tober 4, 1933, at 11 A. M. In the matter of Helma Benson and John A. Benson, co-partners operating as Benson’s, Bankrupt No. 5430. The first meeting of creditors has been called for October 3, 1933, ait 2 P. M. In the matter of Clifford Kahillo, bank- rupt No. 5417. The first meeting of cred- itors has been called or October 3, 1933, at 11 A. M. In the matter of Walter Mellor, bank- rupt No. 5428. The first meeting of cred- itors has been called for October 3, 1933, at i] A. ML In the matter of Grand Rapids Cut Stone Company, bankrupt No, 5433. The first meeting of creditors has been called for October 3, 1933, at 10 A. M. In the matter of Onekama Farm Bu- reau, Inc., Bankrupt No. 5383. The first meeting of creditors has been called for October 2 1933, at 2 PL M. In the matter of Hart B. Smith, bank- rupt No. 5419. The first meeting of cred- itors has been called for October 2, 1935, at 11 A. M. In the matter of John K. Jensen, bank- rupt No. 5393. The first meeting of cred- itors has been called for October 2, 1933, at Jl A. M. In the matter of Oscar J. Martin and Edward W. Martin, co-partners doing business as Martins Drug Store, bank- rupt No. 5429. The first meeting of cred- itors has been called for October 2, 1933, at 10 A. M. In the matitter of Martins Drug Store, bankrupt No, 5429. The sale of assets has been called for October 6, 1933, at 2 P. M. at the premises formerly occu- pied by the bankrupt at No. 347 W. Bur- ton St., Grand Rapids, Michigan. The stock consists of merchandise, prescrip- tion room stock, fixtures and equipment, all appraised at $1,362.91. l CIS tk \ i ’ { 4 hk 4 A mc ¢ < ire om ot ‘ Pre emt s ‘ ers have Ce 4 ic W > A “ CALC 4 Cpe c ihe all . . c iy e NARA . ces ee 4 \ { \ Aic’s i > A \ * it v ‘ A c ‘ t > ‘ < ’ iN x \ > ‘ A ~ x4 eR We t 4 < - > — Was Wars < a A »~ \ s ‘ ‘ < ‘ ‘ ~ SK s . - ‘ a crs ~— < s < fy ~ ‘ ‘ «> “ ~s * ~ ~ ¢ ~ " \ - ~ ~ ~ ss < x ss ~ K S ~ ~ ak ~ ‘ ‘ = ~ ~ ~ X < s . < . x q s ~ = », ~ ~ * a ¥. NRA ~ ~ . < s . x -~s ~ < < ~ ‘N x = ~ ~ ~ MICHIGAN “This Jacobean lounge chair, $60. Curtis’ contribution to the connoiseur of Karly English. Characteristic turn- ed stretcher, deep seat, pitched back. Curtis sale. Why not, ivstead of reading fancy adjectives, Choice of fabrics. come to the showroom, sit in Curtis furniture! Then see the showrooms, see ‘how Curtis builds it! You’re cor- dially invited.” Phat is a preferred example of truth in advertising——and there is nothing so effective, nor ever can be. How con- vircing it is to be thus invited toe come and see the goods. One's contidence is evoked immediately by such an adver- tisement, And erocers who think that } = 4}, } + because they are small their adver- Scag en aiid “OUP , Ws¢¢] tisemenfs woul OOWURT Ox Mitiec are ' tunel ' y ¢ 1 ¢ T ga VHt\ Mi 10 ¢ s « ~ 2) i view \ :.” "7 + , } } ; OrkK S most enduring PWOUSCS COTRSIS- danced ’ ! CCTHULN Lisc STORIE CO i iVe Sc- Ments oO POW CHES 1 4 > ) ain s fhe CS : l > cc s eCSt way eC .u process \ vays crice i\ c = <= Ce v s ss OW \ « Ww even \ \ n & ~? WC \ = eo - .~ } 7 x \ ~ ‘ Mitte s ss « y « \ WihtTe c 7 > OW ave \ ‘ ¢ S NS = « Se ~ Kv XR OK > + = < ti c* A « , ‘ ‘ I. perl : e \ « ‘ ‘ View x isi NC i 8 STOW t A 4 \ a > Ck \ = ne Oe x s C ‘ ' ces fr $125 > » . r ‘ a Xx ‘ Pico, OVE c \ mist Kk ‘ . . W 2 Si) ¢ i s Sty\ STICK < c ~ CLIC « © \ ee ‘ ‘ 2 oY ever, A? SC Var ‘ Ve irs sa i< Ti} Tac AES « \ Wit : 3 \ ag By SCii Tun c S «4 = - = COMME TUT AC€ \ > ™ \ MOT OSs cre t > 2 s cask Sid < > >A = x y Rs . XX OTC ‘ ~ x . ~ { cy . s ~ < hg s . ~ : ~ S ~ et TRADESMAN ter Living that within “the last few years’”—exact number not sated—28,- 000,000 of our people have grown up with only the meagerest knowledge of the ‘‘civilized pleasures of the table.” What has caused this condition? Is it the automobile or the movies or the depression? Whatever it is, certain grocers never let such a thing enter the circle of their clientele. They are up and doing to promote sound knowl- edge of foods, their combinations and processes. among their customers, And it is well to remember that this is one of the facts of life that we have always with us—New Deal or not. Let’s think of this in view-of a re- cent utterance by a rabid anti-chain editor who announces that “Education, Not Taxes, Will Beat The Chains’ — a “complete about-face” on his part, hitherto strong for anti-chain taxes. Obviously. what he favors in his ' icity. campaign of education” is negative education in prejudice which, shows, always misses its , rl aii NK. it, j . Jos 43 a eee Aiie rig na of education is lavor- : ; : a ed by all en ened people. It is what student. The grocer who pursues it will do a better job of mer- chandising and management within his wn store that, tri will fit him cope WwW any cond ns of com- € ‘ t If he pursues it gently e is e too busy 4 t WOTrry Wilat any th ic ch Paul Findlay. ——__<© @ _ Fad Reducing Diets a Menace To t+ Health 22 a2 ~ - - yet KEEP SUPPLIED WITH... LILY WHITE FLOUR VALLEY CITY MILLING COMPANY ¢ — Grand Rapids — September 27, 1933 given to-day at the annual meeting of the latter organization. Miss Boller also pointed out that reducing need not be a hardship and scouted the old idea that in order to lose weight one must adopt a diet that is unpalatable and un- comfortable. “A weight-reducing diet should be a normal diet,” stated Miss Boller, “with the energy requirements limited. It should contain protein of good quality in adequate amounts; minerals, vita- mins, a reduced amount of carbohy- drates and fat, and foods which pro- vide bulk. Serious results have fol- lowed severe limitations of protein, the element which is especially needed to build and repair tryssues and keep the body in proper balance.” Late research has shown the high value of lean meats in weight-reduction diets, according to Miss Boler, who cited 25 reducing cases now under her observation in which the meat intake is nearly one-half pound daily per person. In addition, the diet includes fruit, veg- etables, milk, eggs, bread and butter. These patients on the above diet have lost nearly two pounds weekly as an average for fourteen weeks. The maxi- mum weight loss of 3% pounds per week is credited to a woman of 45 years of age whose diet contains the maximum amount of meat. “These persons ‘have suffered no ill effects from this reducing diet,” states Miss. Boller. excellent health and have found the “They have kept in diet satisfying.” Miss Boller’s report was one of a number presented at the session of the National Live Stock and Meat Board, an organization which represents every h of the live-stock and meat in- lustry and is carrying on a_nation- The best kind of trait:Kindness. “The fiour the best cooks use”’ Kalamazoo ~— Traverse City re the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits * o September 27, 193: MICHIGAN TRADESMAN 13 MEAT DEALER ity value of different strains within IN THE REALM OF RASCALITY accepted tthe return of the books and ee ee) breeds Of meat animals, and | maiy —+_— cancelled the transaction. t others. uestionable Schemes Which Are — New Type of Meat Animals To Cope i 7 . Q Lo : : ae : In the processing phase of these in- Under Suspicion Complaint was received from an With vestigations, the work has revealed A large number of consumer com- other consumer that he had purchased “As research workers in the field of among other things, that beef anid plaints are received by the Better Busi- a refrigerator from a furniture store livestock and meat investigations, you have a big part to play in the agri- cultural readjustment program. Chane- es taking place in the industry bring important problems to With your trained personnel and the equip- solve. ment you possess, you have a real op- portunity, Your work will be lasting in proportion as you dig deep.” These were some of the highlights in the Dr. John R. Mohler, chief of the Bureau of Animal Indus- try, U. S. Department of Agriculture, which feature of the conference of research address of was a national workers from thirty experiment stations and the U.S. Department of Agriculture, engaged in the National Co-operative Meat Inves- tigations project. This conference, the seventh annual called by the National Live Stock and Meat Board, was held in Chicago August 14 and 15. Dr. W. C. Coffey, dean of the College of Agri- culture of the University of Minnesota, was chairman of the conference, and E. W. Sheets, chief of the division of animal husbandry of the U. S. Depart- ment of Agriculture, secretary. New ‘types of meat animals to cope with future problems were visualized by Dr. Mohler. The formance work now record of per- under way, in which the most efficient strains of farm animals are being determined, drew praise from the bureau chief. He stated that the true performance of any mating must be measured finally in terms of the kind of meat it yields and the efficiency with which the meat is grown. “If we can develop strains of live stock,” said Dr. Mohler, “in whieh in- dividual animals are efficient, thrifty alike as two White eggs, we will have accomplished some- and as Leghorn thing worth all our efforts.” The the National Co- operative Meat Investigations studies, purpose of under way on a wide front, is to re- veal the underlying factors influencing the quality and palatability of meat. the tunity to present progress reports and to outline a program for the future. The annual session offers oppor- Since the work under way involves every phase from production to the the finished product, the reports covered many and diverse sub- jects. cooking of In the production phase the reports showed that cost of gain was chiefly influenced by ‘breed, ration, age, rate The tenderness, flavor, juiciness and gen- eral desirability of the meat from the of gain, and the degree of finish. consumer’s standpoint, was found to be mainly influenced by the latter three factors; namely, age, rate of gaim and degree of finish. Among the research studies being made in the field of production are the following: a comparison of heifers and steers as to beef-production abilities: and straight breeds in sheep in relation to meat quality; type the relation of a comparison of cross-breds comparisons in hogs; various swine feeds to firmness of pork: record of performance studies showing the util- lanub increase in tenderness whem held at certain temperatures over various periods of time, Shrinkage in storage and the rate of mold or bacteria pene- meat, have been found to be influenced by the balance of minerals in the diet. The food value tration in ripening and economy of meat and Jard in a diet peting advertising had led consumers balanced are greater than com- to believe, it is said. ‘The studies results of these co-operative are of special interest to the meat consunrer. The work in the field of meat cookery which is being car- ried on in the laboratories of the co- operating colleges and the U. S. De- partment of Agriculture, is an standing phase o this co-operative un- dertaking. The experimental cookery work involves the preparation of thou- sands of cuts of meat and their testing and other im- Methods of meat cookery are being standardized. for flavor, tenderness portant characteristics. More economical and practical meth ods thave been developed. An example of the value of this work is the revela- tiom that evem the less-demanded meat cuts cam be made attractive and pal atable if cooked by the proper meth- ods. It the ference that this amd other information was ‘brought out at con- is being passed on to housewives of the United States through the educa- tional program of the National Stock and Meat Board. Speaking before the conference as a director of the Board, W. H. Tombhave of the National Society of Record As “The engaged is of live sociation said: work in which fundamental branch of the and nreat industry, and fully as you are value ‘to live- stock every important as any type of college work, The industry would have suffered more in the past few years had it not been for the have obtained, practical results which you “The accomplishmenits of the co-op- feel sure, far beyond the expectations of erative meat investigations are, I Speaking for the National Live Stock and Meat Board, I want to most of us. express its appreciation of your efforts which have enabled our organization to carry on with greater effectiveness than otherwise would have been possible. I hope the good work will continue. ag Grocery Stores Accept Advances Grocery retailers have accepted price advances on merchandise without con- test in all demonstrate cases where jobbers can that the attribut- able directly o the effects of industrial rise 1s codes, according to reports gathered by food manufacturers yesterday. The re- ports agree with opinions reported by the National-American Wholesale Gro- cers Association, which made a thor- ough canvass of its membership on Form letters, in which jobbers point out that price that question this week. rises made on products represent high- er wages to workers and not an in- crease in profits for manufacturers, have been found ito win ready accep- tance, the wholesalers report. Ot which it values for the light they throw on current practices The however, to ness Bureau, in advertising and. selling. Bu- attempt, function as an adjustment bureau to reau does not get refunds for dissatisfied customers. for sumers by the Bureau, as illustrated. in Corrective action obtained con- the following cases, plays an. interest- ing part in the important work of rais- ing advertising standards and bringing unfair and con- about a reduction of fidence-destroying practices. A woman recently bought at an auc- tion sale for $325 a ring that was sup- posed to contain a perfect emerald. She had paid $49.50 deposit when she was told the stone: She complained ito the Bureau emerald was not a_ perfect and the matter was discussed with the the returned the consunner’s $49.50 deposit. proprietor of auction rooms who Complaint was received that a pair of gloves which a woman had bough from a leading store did not wash satis. factorily, although they had been sold to her as washable. When. this was brought to the attention of the store by the Bureau, tthe customer was promptly given another pair. A complaint wa received against a printing firm thait blotters it delivered to a purchaser were smaller and of inferior quality to the samples which the firm’s salesman had shown. When this matter was discussed with the printer, the blotters delivered were tak en back and blotters like the sample were sent in their place. A foreigner who had been in this country only a short time complained to the Bureau thatt he had purchased on terms of $3 per month what he believed to be a complete medical service, but that subsequenitly he received only a set of he had returned, since he could not read English well, books, which Subsequently a collection agency noti- fied the man that suit would be tuted against him if he didi not pay $42 inst i- which was the balance he owed on the set of books. The Bureau took up the matiter with an executive of the hook company result, firm and as 4 the for $111.50, paving $11.50 deposit. After a week of waiting for delivery, he was told that he would have to wait three weeks longer before obtain frigerator, as the store had no more in stock. He asked for his deposit back, but the store refused to return it. When the Bureau discussed this with thi store, the depos't was returned. Certain dishonest collection agencie in New York City are frequently the cause of loss to merchants and busi ness men who engage the services of these firms without first investigating them. One such concern was the col lection agency known as the Jackson Marshall Service, Inc which until at 401 Broadway John Miac ksoud, YCar azo recently was located The principals of this company, G. Jacobs and George E. the when thies started firm about a solicitors to advertised for obtain accounts for them. Jackson-Mar- It was the practice of shall Service to inform clients that it had located either a bank accouwnit o1 other assets of their debtors and that the collection agency would have to bring suit in order to effect collecition of the debt. For this purpose, fees were collected from the creditors, fre quently running into substantial amounts, No suits were brought, how ever. Moreover, in some instances the on over to collection agency failed te turn creditors direct collections it had made for their accounts. which received e firm Complaints against tl the Betiter Business Bureau were taken up with the District At torney’s office in Brooklyn and an in vestigation was begun. Before the it vestigation was completed however, tl 1 14 1 | I principals of Jackson-Marshall Service closed up the firm and disappeared. (Continued on page 14) Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. Rademaker-Dooge Grocer Co. Distributors of PETER PAN COUNTRY GENTLEMAN CORN PETER PAN GOLDEN BANTAM CORN MISS MICHIGAN SWEET PEAS FREMONT SWEET PEAS BIG MASTER MALT BLUE RIBBON MALT BOUQUET TEA The House of Quality and Service MICHIGAN TRADESMAN September 27, 1933 HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — S. Swinehart, Lansing. Make Customers Believe in Your Ad- vertising Messages Practically all stores resort, at times, to bargain selling without going to the troube to specify values; without tak- ing pains to point out the relation of price to value. Advertisers should re- member that customers are shrewd in judging a good or poor dollar's worth of merchandise offered, and that it is much easier to undo a good reputation is to build up. for a store than it i +, Assuming that you have the mer- i chandise values and, that once the cus- tomer has entered your store, you can convince him or her that vour values are equal or better than elsewhere, you must hammer the idea home in your advertising. Repeated ideas soon be- come fixed in the customer's mind and there are many and varied ways of saying the same thing or expressing the same thought. The medium of sim- ple and sincere language to convince customers is, perhaps, the most relia- ble and efficient. No extravagant state- ments or strong adjectives can hope to build the good will and store fol- lowing that straight, simple and be- lievable language is capable of. If by this means, you gradually make people think of your store as a place where values are the best for the money, no matter what the price. you are making substantial and permanent progress. If there is one outstanding rule to follow in the business of writing advertising it is to strive to make your statements sound true and believable. The best way we know of to do that is to write as though you are writing to some spe- cific person-—a friend—or a certain cus- tomer hard to convince. If you make your copy to convince that person you hundreds of will probably convince others. People are much alike when it comes to a matter of values. The purpose of this series of articles is not so much the presentation of “the tricks of the trade” as it is to drive home the fact that advertising should be as much a part of the store man- agement routine as is seeing that the store is swept regularly and the lights turned on. The store whose adver- tising appears regularly gets the larg- est percentage of normal sales during a specific selling period. Your adver- tisement becomes a regular feature of the paper, just as the reading mat- ter features do, if you keep at it. Much has been said and. written about people’s needs when referring to advertising and merchandising. Of course, “needs” are the foundation of our hardware sales, but a very impor- tant point to consider is that of people’s “wants.” There is a great difference. There is a large field for profit in what people want, though they may not ac- tually need. Customers are constantly on the lookout for new and better arti- They could, doubtless, get along nicely with- out them, but the stores that tempingly display and advertise these items get cles for this and that purpose. away with a large slice of the consum- er’s dollar—even to the point of de- priving you of the sale of “needs.” Do not overlook the importance of new items, nor the fact that the constantly advertised store has the best chance of selling them; because it is to such a store that customers come in search of new things. me Thought should be given to featur- ing different divisions of stock in your division advertising. At least one should he featured each week and sometimes two or three can be played up. The regular run of space can, of variety ot 1 course, be devoted to a items, selected from all over the store. 1 | By featuring is meant giving the prom- inent position in the advertisement over to it, For instance you might have a main heading calling attention to the aluminum department and its offerings. Feature that department. The secon- dary items would be selected from other parts of the store. Another time, paints could take the center of the stage while the balance of the adver- tisement would carry related items or items from other departments. For the average hardware man who is not familiar with copy writing or advertisement layout, we can give no better advice than this: Your local jobber can supply you with the electrotypes, for printing, which show the actual merchandise. His catalog contains very efficient de- scriptions of the items that vou need to phrase your own descriptions in yorr advertising. Study these jobbers’ catalogs, make use of their excellent services and your advertising will show a decided improvement and the results should please you. Your jobber does not use extravagant statements about the merchandise he offers you in his catalog. He knows that you know the merchandise as well as he does.—J. A. Warren in Hardware Age. —_~2--.__ IN THE REALM OF RASCALITY (Continued from page 13) This method of operating a collection agency seems to have originated in Chicago. About a year ago the Chica- go authorities raided several of these dishonest establishments in that city and indicted their promoters. Some of these collection agency racketeers, however, did not wait for the indict- ments to be handed down, but fled, seeking new pastures. Three of them opened a collection agency on Seventh avenue in New York City but through the co-operation of the police, the Chi- cago Bureau and this Bureau, they were apprehended and returned to the Chicago authorities. A few collection agencies are oper- ating in New York along these lines at the present time, and it is advisable for business men and merchants mak- ing contact with a collection agency for the first time to check with the Bu- reau for any information the Bureau may have in its files. A cutlery manufacturer whose prod- uct had been widely sold by drug stores and other chain organizations in New York and recently signed a stipulation with the Federal elsewhere, Trade Commission agreeing to discon- tinue the practice of branding scissors made in the United States from domes- tic steel with the words, “English forged steel.’. The application for complaint in this case was made to the Commission by this Bureau after ef- forts to obtain the co-operation of the manufacturer had proved fruitless. Another instance in which the Fed- eral Trade Commission obtained the cessation of unfair business methods, was the case of Cecil B. Bond, who: for the past few vears under various trade names employed door-to-door salesmen to sell men’s clothing throughout the country: The Federal Trade Commis- sion on April 17 issued a complaint against Bond, charging, among other things, that his salesmen represented the suits they sold would be made to order, actually they were ready-made, and that the garments de- whereas livered were “in numerous instances so unfitted to purchasers as to appear lu- dicrous and, in many instances, even grotesque when worn by ithem.” It was also charged that the cloth from which the suits were made was fre- quently entirely unlike the samples shown by the salesmen at the time of purchase. The Bureau placed at the Federal Trade Commission’s disposal in this case sixty-five consumer com- plaints it had received against Bond and his firms. In hés answer to the complaint, filed on May 24, Bond declared that his former companies, the World Woolen Co. and C. B. Bond Co., had gone out of business on April 4th. Far from de- nying the practices charged in the Federal Trade plaint, Bond declared: “I know that the Commiission’s com- average salesman, in fact, 99 per cent of them, operating in the direct selling field, make false statemenits in order to close misrepresent, exaggerate and a sale and secure the deposit which is their commission. We try in every way to keep the business as free from this sort of thing as possible, but in all my experience and from conversations I have had with my competitors, it seems that this is a fault which it is impossible to correct. The United State Post Office De- partment, in barring from the mails communications to amd from firms which victimize the public, performs a valuable service to the public. The Bureau at all times co-operates with the postal authorities in this phase of their work by making freely available the information in its files and by re- porting complaints from the public and the results of Bureau investigations of cases which fall under the Govern- mentt’s jurisdiction, Two recent instances in which action by the postal authorities effectively ended operations which had been mulcting the public on a large scale were the cases of the Irving-Vance Co., Litd., and the Menhenitt Co., Ltd., both of Toronto, Canada, which operated a new variation of the old home-work scehme. ___ Silk Stocks Well Cleaned Up Available stocks of broad silks have been pretty thoroughly cleaned up as a result of the continued dyers’ strike. At the moment there is a scarcity of several of the most popular shades and buyers are accepting substitutes. The view prevails that, from a merchandis- ing standpoint, the strike will yield beneficial effects, as buyers will be en- abled to fill in with new goods. Prices continue notably firm. Acetate crepes in 2 by 2 and 200 and 150 deniers are active, with quite a pick-up in pure dye failles around $1.25. —_~+ + >___ A certain amount of opposition is a great help to a man; kites rise against and not with the Wright Mabie. —>++—___ None of us are in business for our- selves. wind.—Hamilton September 27, 1933 MICHIGAN TRADESMAN DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D. Mihlethaler. Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , ; Secretary-Treasurer—Clare Port Huron. Manager—Jason E. Hammond, Lansing, R. Sperry, Activiiies of the Michigan Retail Dry Goods Association As directed by the Board of Direc- tors at our mecting in Flint, plans have been made for five district meetings. Some changes may be necessary, but the meetings will go through practic- ally as arranged. We urge our mem- bers to attend as many of these meet- ings as possibie. Interest your mer- chant neighbors—those who are drug- gists, hardware men, clothiers or others who are interested in the National Re- covery act or recent tax laws passed by the Legislature. District Meetings—Fall of 1933 Saginaw — Hotel Bancroft, Thursday, Oct. 5, 6 o'clock. Chairman — Isaac P. James, Wm. sarie Dry Goods Co., Saginaw. Speakers — Hon. James E. Mogan, Director State Board of Tax Ad- ministration; Subject, Retail Sales Tax and Other Laws. President Thomas Pitkethly; sub- ject, The N.R.A. code. Questions and Answers. Meetings begin with inexpensive dinner. Members bring ladies and merchants of other mercantile as- sociations to all of these meetings. Grand Rapids—Hotel Morton, Thurs- day, Oct. 12, 6 o’clock. Chairman — O. G. Drake, Herpol- shemmer Co., Grand Rapids. Speakers—Hon. M,. Thomas Ward, Assistant Attorney General of Michigan. Subject, Retail Sales Tax anid Other Laws. Charles E, Boyd, Detroit Merchants Board; Subject, N.R.A, code cotton tax. Detroit—Detroit-Leland Hotel, Thurs- day, Oct, 19, 6 o’clock. Chairman—Former President Geo. C. Pratt, Chas. Trankla & Co., Grand Rapids. Speakers— Hon. Retail The and process Jas. E. Cummins, Detroit, Assistant Director State Board of Tax Administration. Sub- ject, Retail Sales Tx nd Other laws. Charles E. Boyd; title and subject as at Grand Rapids. Battle Creek—Post Tavern. Thursday, Oct. 26, 6 o'clock. Chairman—Joseph C. Grant, J. C. Grant Co., Battle Creek. Speakers—Hon. Wm. F. O'Meara, Hillsdale, Assistant Director State Board of Tax Administration, Sub- ject, Retail Sales Tax and Other Laws. Hezekiah N. Duff, Lansing, Secre- tary Lansing Retail Merchants Board. Subject, The N.R.A. code and cotton process tax. Port Huron—Hotel Harrington, Thurs- day, Nov. 2, 6 o'clock. Chairman—Clare R. Sperry, J. B. Sperry Co., Port Huron. Speakers—Hon. C. E. Luzon, De- troit, Assistant Director State Board of Tax Administration. Sub- ject, Retail Sales Tax and Other Laws. Chas. E, Boyd, Detroit Retail Mer- chants Board. Subject, The N-R.A. and cotton Note—President will attend meetings in Saginaw, De- troint Port Huron. In Grand Rapids he will be represented by form- Milliken and C. Pratt; in Battle Creek by former H. J. Mulrine and John C. process tax. Thomas Pitkethly anid er presidents J. T. Geo. presidents Toeller. We are President, delighted that former Geo. ©. Pratt, Michigan, and at the head of one of Mr. Pratt is comparatively young as a resident but he will mains with us. our remains in stores. Grand Rapids’ best of Michigan, has hosts of friends who rejoice that he re- He thas already begun his duties as manager of the Trankla store and has promised to be with us at our district meetings anid conven- tion. A large store in western Michigan needs a few forms for sweaters anid blouses and would be willing to pay a Any sitore reasonable price for them, in our membership in possession of such forms please report to this office. A merchant of former Michigan Retail Dry Goods Association, is now temporarily experience, director of the unemployed. charge of a large store in Oklahoma, but finds himself unemployed by rea- son of re-organization of the business in Which he was engaged. Persons de- siring a man of this type enquire at this office. Jason E. Hammond, Mer. Mich. Retail Dry Goods Association. ——_. ++ Gotham Raises Hosiery Prices Price low-end, advances affecting medium and higher price numbers in the Gotham Silk Hosiery Co. lines were put tmto effect last week. The low-end numibers were raised to $7 from $6.50 a dozen, wholesale, with the suggested retail price 95 instead of 85 formerly priced at $8.35, cents. Hosiery $7.50 a dozen with a retail price of $1.15 instead of was increased to $1 suggested. The $10.25 goods were increased to $11 a dozen, making the price to $1.50 $1.35. The $12 numbers were advanced consumers instead of to $12.50, which raises ‘the retail price to $1.75 from $1.65. The bring the Gotham products into closer new prices line with other branded products. —_—__+--___ To Scan Men’s Wear Surcharges Surcharges on men’s clothing and furnishings which are believed to be unfair will be “thoroughly investigat- ed” by a surcharge committee of the National Retail Clothiers and Furnish- ers Association. Louis Gutterman, head of the Knickerbocker Haberdash- ers, Inc., has ‘been named chairman of the committee by Gerald Grosner, pres- ident of ithe retailers’ organization, The committee will undertake in the men’s wear field what is being done for de- partment store retailing by the headed by J. E. Lord & Taylor. ——__+- -__—_ Few Garment Cancel ations Cancellations on group Pridday, president of ys 1 ready-to-wear reaching this market have continued comparatively few. Those noted are mainly on merchandise ordered in July or early last mionth and in a number of these cases new orders are being He has recently been in placed. The religious holidays last week precluded any material gain in shipments, and it will probably be an other ten days before strong headway On deliveries is NACE. Price-line sta bilization in both coats and dresses is still a matter of the future, £ pe nding 15 clarification of labor issues. Eventual agreement with retailers’ views on price brackets is probable. Cost of industrial X-ray work is said to be reduced by a new paper film to be used in place of celluloid film. ASSOCIATED TRUCK LINES, INC Nelson-Carmody Motor Freight Division DIRECT DAILY SERVICE OVER OUR OWN LINES GRAND RAPIDS — CHICAGO GRAND RAPIDS — PETOSKEY — Offices at— 15 Market Ave. GRAND RAPIDS, MICH. Phone 8-7976 CADILLAC — MANISTEE — TRAVERSE LUDINGTON CITY 1152 W. Austin Ave. CHICAGO, ILL. Phone, Haymarket 4431 NEWBERRY MICHIGAN BELL TELEPHONE CO. LONG DISTANCE RATES ARE SURPRISINGLY LOW (y or for less, between 8:30 p.m. and 4:30 a. m., you can call the fol- lowing points and talk for three minutes for the rates shown, Rates to other points are proportionately low. From GRAND RAPIDS to: MAROON O CLEVELAND, O. __. INDIANAFOLIS, IND. ___- MACKINAW CITY _ ee Sorreevnle IND. The rates quoted above are Night Station-to-Station rates, effec- tive from 8:30 p.m. to 4:30 a.m. Night Station-to-Station rates are approximately 40% less than Day Station-to-Station rates, in most cases. On calls costing 50¢ or more, a Federal tax applies. For fastest service, give the operator the telephone number of the person you are calling Night Station-to-Station Rate .65 .65 .60 .70 -70 GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GR AN D R A,P I DS’, MI C HIGAN 16 _ HOTEL DEPARTMENT CODE OF HOTEL ETHICS It Gives Hotels Weapon To Fight Unfair Competition* To-day’s meeting convenes at prob- ably one of the most crucial moments ever experienced by the hotel industry and business in general, Begmning with the now gloriously days of 1929, at the end of vhich year difficulties of carrying the appearing burden of excessive hotel financing the industry in a position where placed all possible human efforts were needed ‘ to make ends meet, we were steadily pushed to the point where major finan- cial changes were necessary. We find that a large number of proj- 1929 have fallen weight and by their fall ects financed prior to of their own have carried a great many others with not only the hotel industry, but in al- that the distress in hotels and other enterprises, them. This condition was round in most all other lines, excepting I where real estates constitutes the ma- r investment, has been accentuated by greater suffering on account of the impractical bond hotel large and now found i which licated the issues i’ propiem. This condition has been discussed so frequently n so much detail that ve might we isregard this phase to- ]- - i AAnesaae “4 :: ; day ana consider the business in gen- eral, shortly following through the happenings from 1927 up to the pres- ent date. Average occupancy in hotels in 1927 Was 08.75 was de- 1931. a which de- per cent., which creased to 58.75 per cent. in leepence af 1416S eer fans GOCTEASe Gf 14.9) per cent, crease made itself so much more felt because at the same time room rates had also decreased 12.8 per cent., so that the decrease in room sales alone was less by 25.49 per cent. in 1931 than it was in 1927. Similar decreases were experienced in other departments and the total sales of hotels in 1931 was about 26 per cent, less than in 1927. In 1932 the decline was very sharp and the total business amounted to 56 1927. the bottom per cent. of the year In the first six months of 1933 was reached and the vol- ume of business was approximately 45 per cent. of the business enjoyed in i977. in June, 1933, the business increased, as compared with 1927, amounting to 52 per cent. and in volume of July to 57 per cent., so that it is pretty safe to assume that the remainder of the year of 1933 will at least be as good as the last six months of 1932. In certain sections, particularly in c , the world’s fair, in Washington, on account of the Chicago, on account of extraordinary activities created by the “new deal’ and in New York City, probably on account of general greater buying activities, results are better than they have been for a considerable pe- riod of time. It is interesting to know that 55 per cent, of all the hotels re- porting to our regular monthly Trend of Business sold more rooms in July than they sold in the same month in 1932, but these reports also show that the room rates are again 8 per cent. *Paper read at Michigan Hotel As- sociation by Paul Simon. MICHIGAN The total decrease in room rates from the high years 1927, 1928 and 1929 amounts to 30 per cent. The large city of Detroit, in lower than they were in 1932. which you naturally are particularly interest- ed, shows very poorly and is probabiy in the worst condition of any of the large cities. The small cities in Mich- igan, and particularly those depending upon tourist travel and resort visitors, also in general have done very poorly, which is probably due to an extent to the fact that the exposition in Chicago this most of the avail- that type. Notwith- Standing the fact that visible improve- ment in hotels is still spotty, it nevertheless be accepted as a fact that absorbs year able business of can recovery has set in and that the long deferred end of the downward sweep is at hand and that the trend will soon Not- optimists show the change for the better. withstanding how speedily may expect this recovery to progress, there is no doubt that hotels still bur- dened with original financing arranged for in the period of the boom, cannot hope to survive. In fact, the period of re-organization and rebuilding of the financial struc- ture has already started. Announce- ments are made daily of the completion of re-organization plans. Undoubtedly, while some of these re-organizations have met the issue squarely and have a good chance of working out success- fully, some of the new plans are at best only temporary structures which must before again they profits be adjusted can be expected to produce which will carry the fixed overhead ex- pense. Recent research has shown that in a large city, even if the assessments for taxes were used as the basis of valua- tion, hotels would need an increase in rates of 65 per cent. to cover all case requirements, plus funds for the re- placement of furniture, amortization of the value of the building or return on the equity of the owner. While this condition might not be and cities, it true in most cases to make it clearly obvi- just as bad in medium-sized smaller is near enough ous that an entirely new type of hotel- keeping is needed to place the industry on a profitable basis. Therefore, whatever we may think, individually, of the radical measures emanating from Washington and whether or not we are in favor of or object to any or all of them it is well to have the thought in mind that in the hotel industry, as in almost every other industry, a point has where ordinary measures cannot, and will not, improve the situation to such that might make it been reached an extent they . possible for either capital management or labor to exist. In his labor day talk, President Green, of the American Federation of Labor, claimed definitely that eleven million workers are unemployed and he stated as his opinion that that rep- resented a lack of livelihood of forty- four million people, or more than one- third of the Nation. We know from our own experience that in our particular industry, not less, and probably considerably more, than 80 per cent. of all hotel properties are now in possession or control of trustees TRADESMAN and receivers. We also know as a very definite fact that the average of hotel bonds constituting first liens on hotel properties are now selling, if a buyer can be found, at an average of fifteen dollars on every face value of one hun- dred dollars. It is, therefore, and, it really astonishing seems to me, a very distinct compliment to American institutions and to the patience and soundness of the American people that at least so far we have been spared a bloody revyo- lution with complete loss of property, if not life, and that industry has only been asked to submit to an industrial revolution which expresses itself in a redistribution of wealth. For the busi- ness man who is being asked to pay out money when he has no funds, to add additional employes when he has not enough work for those now em- ployed and to raise salaries of those working when it is near an impossibil- ity to pay the present salaries, seems to be an enormous hardship, almost im- possible of fulfillment. But it seems to me that it is well to consider the ma- jor operation now being performed on American business as an emergency operation on a patient who is almost dead and in whose treatment all known ordinary remedies have been employed unsuccessfully. Nobody, including General Johnson or even President Roosevelt himself has ever expressed himself as being certain of the outcome and each indi-. a vidual undoubtedly has the right to his How- ever, even the strongest objector to the personal opinion and forecast, various forms of relief and recovery legislation will agree that, once having started in this direction, only the most 1 dire calamities can be expected if the plans do not carry through. It is, there- fore, a measure of self-preservation, as much as of patriotism for the individ- ual business man to undertake the bur- den with the thought in mind that if the execution of the actions demanded of him should not carry through he will not be any worse off than he would be otherwise and that if the plans of the government do carry through and the lessening of unemployment, plus raising of wages, should result in suf- ficiently increased purchasing power, a new and wholesome structure may be built up in which the hotel business, of course, would share as quickly as any other important industry. It is, of course, doubtful whether or not the code plan in its entity will be accepted in the final hearing and we Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager ee ar September 27, 1933 Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath. ' CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. Bay Hotel Milner Formerly Herkimer Hotel 323 8S. Divison—Phone 8-1471 ad $1.00 Day — $3.00 Week Guest Laundry Done Free First Class Cafe in Connection Sunday Dinners 35e—40ec All Brands of Beer—6 A. M. to 2 A. M. Grand. Rapids, Michigan ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water ! European ith D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon -2~ Michigan Columbia Hotel KALAMAZOO Good Place To Tie To ? September 27, 1933 MICHIGAN TRADESMAN 17 particularly expect strong objection on the part of labor interests against the exclusion of hotels in cities of less than 25,000 inhabitants and also in regard to the recognition of tips as constitut- ing a wage. Mr. code committee, in a very masterful address has briefed the reasons why the code administration should accept the hotel men’s point of view in connec- tion with gratuities. 30omer, the chairman of the We all hope that this point will even- tually be won, as otherwise the situ- ation is almost impossible to work out and the refusal to recognize such an arrangement would be indeed unjust to the hotel industry. Assunuing that tips are recognized as income in the meaning of the act, the payroll increase is estimated at about 20 per cent. and the increase in the number of employes at about 10 per cent. Those ratios, of course, vary to a great extent, depending upon the size and type of hotel, its location and particularly in conjunction, with what policies have been pursued heretofore. Many of the large city hotels already have established a _ six-day week, whereas many of the small hotels work their employes seven days a week and up to 84 hours. In considering the hardship of this average increase of 20 per cent. the following facts have to be taken into consideration: Sales in 1933 were 44 per cent. of the business in 1929 and the 1933 payrolls are approximately 55 per cent. of those in 1929. This indi- cates that it was not possible to keep the decrease in payroll entirely in step with the decrease in business, It is also clear that even had the payroll been exactly in ratio with the decrease in business, the payroll being between 30 and 35 per cent. of sales, it still could not offset the losses created by the drop in business. Reversely, it is also true that an increase in the per- centage of payroll in excess of the in- crease in the percentage of business would be less dangerous than it ap- pears, because a 20 per cent. increase in payroll would represent only about 6 per cent. increase in the cost per dollar sale. Our statistics show that generally the volume of business in October is 20 per cent. above the volume of busi- ness in July. It is logical to believe that there has always been ‘an increase in payroll to take care of the 20 per cent. increase in business in October and that this increase in payroll would be at least 20 per cent., which would amount to about 6 per cent. of the increased vol- ume of business. The code not having been: accepted as yet and the details being more or less uncertain, I am hesitant to go into details regarding the possible ad'van- tages which might come to the hotel industry as a consequence. However, there are certain points that to me ap- pear to be clearly within the scope of improvements that might be expected. In order to make is possible to em+ ploy more people and to pay better wages, it is, of course, necessary that business be successful. In order for the Government to survive and to ob- tain taxes, without which it cannot function, it is obvious that it must be in a position to collect income taxes, one of the major sources of revenue for the Federal Government, Income taxes cannot be collected unless a profit is being produced by industry. Con- sequently, to miake it possible for in- dustry to obtain profits unfair compe- tition must be abolished and cannot be abolished without the help of the gov- ernment. Quite logically, therefore, a code of ethics is considered an important part of the code to be approved by the ad- ministration and in this code of ethics, which is to be adminisered and en- forced by the industry, it is possible to do away with a great many of the competitive abuses now rampant in. the hotel industry. The popular jndoor sport of the hotel industry of giving things away certainly should be done away with. The cutting of prices and particu- larly the giving of special rates is an enormous drain on the total income of hotels and undoubtedly can be consid- erably curbed by agreement, which is not only legitimate but in fact desired and supported by the administration, Hotel associations will gain immeas- urably in importance, prestige and power and, if properly used, may be the medium of salvation for the hotel industry. Raising of prices of all ac- commodations and commodities sold by hotels is not only permissible but is, in fact, expected by the administra- tion, although a strong stand has been taken against profiteering on the basis of the increases caused by fulfilling the requirements of the code. The agreements reached by hotel associations are binding, not only upon the members of the association but upon everybody engaged in the same line of business and can be enforced by penalties. I have often expressed myself as a disbeliever in agreements reached be- tween hotel operators, simply because there was no way of enforcing them. The code will give to the legitimate hotel men who compete on the level a weapon with which ito fight the un- scrupulous and unfair competitors. —_2+-+___ New Officers of Hotel Associations Good and True Los Angeles, Sept. 23—I certainly highly commend the action of the memibers of the Michigan Hotel As- sociation in electing Preston D. Nor- ton, manager of Hotel Norton, Detroit, and Norton-Palmer, Windsor, to the presidency of that body, for the ensu- ing year, Every hotel operator in the state knows ‘Pres’ as the real essence of activity in. everything he under- takes and I predict he will create a new record of accomplishment in. his new official capacity. The Nortons, Chas, W. and P. D., have been among my warmest and choicest friends for many years. During the period when was secretary of the state organiza- tion, with P. D.’s co-operation, the membership im Detroit reached the high-water mark, and for this anid many added reasons I have been one of this strongest supporters for the presidency. Other officers elected at the state convention held at Johnson’s Rustic Tavern, Houghton Lake, ast week, were Ralph T. Lee, proprietor of the Lee Plaza and Lee Crest, De- troit, as vice-president. Bruce E. An- derson, of the Ollds, Lansing, is the new secretary and Daniel J. Gerow, Hotel Elliott, Sturgis, was elected treasurer. At a meeting of the exec- utive committee held during the ses- sion and presided over by Chas. H. Stevenson, of Hotel Stevenson, De- troit, the proposed NRA code was dis- cussed and dues for the ensuing year were fixed at 20 cents per room, with a $10 minimum, which is an advance of 25 per cent over the previous year, due to the increased activities neces- sary to be financed. One of the im- portant features of the convention was a discussion of the connection between the state association and the American Hotel Association, all of which was heartily endorsed. The annual ban- quet took place Friday evening in the rustic dining room with retiring pres- ident, Fred) Doherty, acting as toast- master, President Norton and the other officers were installed and a beau- tiful gold watch was presented to the retiring executive. John A. Anderson, manager of Hotel Harrington, Port Huron, was re-elected as American Hotel representative, and Otis M. Har- rison, manager Detroit-Leland, ap- pointed to attend the annual conven- tion of that body at Del Monte, Cali- fornia. The Milner hotel chain has added two more Michigan ‘hotels to its sys- tem—Hotel Edison, Detroit, and the Kenwood Hotel, Pontiac—operated for several years by H. F. Heldenbrand, now proprietor of Hotel Kimbark, Bay City. It is asserted that Earl R. Mil- ner, president and general manager of the Milner organization is negotiating for other hotels in Lansing, Kalama- zoo and Battle Creek. Otis M. Harrison, general manager of the Detroit-Leland Hotel has been commissioned as a Kentucky colonel. Henceforth please address him as Col. Harrison, and feel that you are hon- ored m knowing him. Hotel men in other states beside Michigan are greatly agitated over the question of tourist camps, but hardly see how they can be eliminated by leg- islation. The fear that licensing such institutions will place them in the line of legitimate competition makes some- what for wariness about invoking the aid of the legislators. It is stated that the U. S. Govern- ment is already laying plans for in- creasing the supply of distilled liquors, which will be brought into demand by the repeal of the eighteenth amend- ment, which is now reasonably assured. Miany hotel operators are already ar- ranging to restore their bars just as soon as they may legally do so, and as a consequence they are casting about to. discover a source of supplies for same, lor some time it will probably be necessary to procure such goods from abroad which is an unfortunate situation. F. Taylor Peck, well-known Michi- gam hotel operator, but who has for many years conducted the affairs of the Battle House, Mobile, Alabama, has resigned from that position, to take up ithe hotel supply game. A contributor to one of the hotel publications, discussing farm-house and canmping-ground competition with ho- tels, insists the way ito beat this kind of competition. is for hotels to operate camping grounds in connection with their establishments, for those who in- sist on this sort of accommodations. The same suggestion has been made many times in the past and possibly it might be worked out, but any hotel man contemplating this sort of thing should satisfy himself that his is one of the communities where it is likely to prove successful. There is some satisfaction in: the news that J. M. Morris who has been appointed manager of Hotel Rowe, Grand Rapids, comes to that institu- ition with the backing of exceptional hotel experientce, and also in the fur- ther knowledge that our good friend, Irnie Neir, will not retire from the picture, as it were, but wall remain as the receiver for the institution, which has been taken over by the Metropoli- tan Life Insurance Co. We are all very fond of Ernie and are prepared to extend the glad hand ito Mr. Morris. The question of harboring dogs in hotels is stil a much discussed ques- tion among operators, but so far little has been done among hotel organiza- tions to indicate a tangible solution of the problem, The hotel man, as a matter of common law, is entitled to exclude any nuisance from his estab- lishment, or aynthing that may become a nuisance, unless its use can be prop- erly regulated. Thus while a radio may become a nuisance, and often does, its use can be regulated by the hotel man- agement; therefore a radio is admis- sable. But not so with dogs. So far as the records indicate, no satisfactory way has been designed to regulate the use of dogs with a strong tendency toward nuisance, as they are in most cases. Ilotel men know from long ex- perience how these pet animals may damage furniture, may practice unsan- itary habits, annoy other guests, fright- en children, run around the house rais- ing the dickens, but there seems to be no wav legally for stopping such nui- sance. And the hotel man, especially during these depressed times, just seems to have to stand and bear it, or deprive himself of needed revenue. Perhaps after all, it will be necessary for the guest who objects to the naus- eating odor usually accompanying the advent of the canine species, and dis- likes to find his bath tub padded with dog thair, to assert himself some day and establish a boycott against the institution which permits the intrusion of the dog feature by possibly two per cent. of his guests, and indicate that he is ‘afraid of the cars” when complaint is made by the other 98 per cent. of his patrons. Here is an angle in the hotel game, developed in New York, which may be responsible for lack of dividends else- where. A wealthy woman who owned a controlling interest in one of the leadinvy hotels there, after years of pri- vate living, decided to move into her own hotel. She selected her apartment and was accorded a minimum rate. A week later she was back in the lobby demanding to know something. She wanted to know why she could get a better, bigger suite in a competitive hotel and at a lower price, and she wound up by* wanting to know if this might not be the reason for an absence of dividends im her own hotel opera- “1OD, The Upper Peninsula Development Bureau, an organization supported largely by ‘hotel interests, to promote travel in the Upper Peninsula, held its anual meeting in Marquette last week. The financial statement for the six nionths ending July 31 showed that the officers have balanced the budget and have carried on so successfully that the income exceeded the outgo to the extent of more than $2,000. George E, Bishop is executive secretary of the Association. R. I. Carlson, assistant manager of Mather Inn, Ishpeming, since the ho- tel was opened in January, 1932, has resigned his position to become asso- ciated with his brother-in-law, Carl Quigley, former manager of the Ma- ther as assistant manager of the Spaul- ding, at Duluth, Minn. Arthur net succeeds him at the Mather. Ben- The dictum of Auditor General Stack, of Michigan, to the effect that state employes would be permitted to pay no more than 1.50 per night for hotel accommodations while in the state, but would be allowed a maxi- (Continued on page 23) DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-Pres.—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. iexuminatlion Sessions—Three sessions are heid each year, one in Detroit, one in the Upper Veninsula and one at Ferris Institute, Big Rapids. L Michigan State Pharmaceutical Association. Officers elected at the Jackson vention of the M. S. P. A. President—Duncan Weaver, First Vice-President — Paul Ann Arbor. Second Vice-President—J. Con- Fennville. Gibson, I. Mahar, Pontiac. Treasurer—Wm. H. Johnson, Kalama- ZOO. Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Towell; Benj. Peck, Kalamazoo; J. ki. Ma- har, Vontiac. Peeps at Patents and Prcprietaries It is quite surprising how unfamiliar many pharmacists are with the many patents and proprietaries that line their shelves. To be more exact, they are well acquainted with the names of the numberless trademarked brands and of but romenclature, those not so often heard ot, out- side of the advertised little or nothing is known of the prod That ingredients constitute the preparation uct. is, not so much as to what as to certain little things that identify or help to identify the product, Se that, it is not infrequent that a cus- tomer will call for a product other than by its name and very often the phar- macist is stumped as to how to an- swer the request. Now, for example, a woman came in for a salve that she has been using for a skin ailment a number of years. Unfortunately, she had forgotten the name and since there are many prep- arations on the market that signed for the same purpose, a little are de- cross-examination was necessary, I questioned her as to size, price, the color and design of package and about the only thing she could remember was the price, which, too, at times offer a clue provided the price quoted isn’t too “deep cut-rate.” may The only thing, then, that I could glean from the meager information she offered, was that it came in a “little brown bag.” I subsequently brought forth a package of Poslam Ointment which the her little problem. This is many in- stances which shows that an intimate knowledge of the products one han- was answer to one of dies is just as necessary as the familiar- ity a pharmacist must have with his “back-room preparations.” With that in view, then, I have pre- pared a catechism which should prove of especial interest to the embryonic pharmacist anid those with limited ex- perience. Likewise, to the veterans, it should be, I imagine, somewhat of a refreshing review. It may be well to make mention that no preference has been given to any products in particular and obviously the intent is not one of publicity. Q.—What is the name Lavoris de- rived from and what is its active in- gredient ? A.—It is derived from the Latin which means mouth wash, its active ingredient being zinc chloride. MICHIGAN Q.—What package a woman with a luxuriant flow product depicts on its of hair? A.—Danderine. Q.—How much Pyramidon, is in a teaspoonful of its Elixir? A.—Two and one-half ers. QO—To whom does the trade mark Tabloid belong? A.—Burroughs-Wellcome & Co. Q.—What preparation “Feel It Heal?’ A.—Noxzema. bears «he words Q.—How would you pick out a bot- tle of Rem from a distance that would make the letters unreadable? A—By its orange and blue color scheme? Q.—How does Pertussin get its the thyme, which is its active ingredient, name and by what process is extracted? Latin which “for A.—Iitt comes from the when trnslated means cough” and the thyme extraction is effected by the Taeschner Process. Q.—How many tablets are there in a small box of Midol? A.—Three. Q.—What liniment comes in a bottle and whose capacity 1s one one-sixth ounces and what contributes to its color? A.—Omega Oil and the Extract of Hyoscvamus imparts its green color. Q.—How does Squibb and Co. des- ignite its Liquid Petrolatum and its liquuid Petrolatum with Agar? A.—Squibb-O1 No. 1 and Squibb-O1 No. 2 Q.—Whose trade-mark is respectively, Vera Me- dicamentta? A.—Parke, Davis & Co. Q.—What is used as a substituce for salt by tolerate same and by up? A.—Eka salt which is exhibited by Sharp & Dohme. Q.—What have customers reference people whose condition can’t whom is it put to when they ask for a drawing salve that comes in a round tin? A.—Antiphlogistine, . Q.—What tooth-paste contains zira- tol? A.—I pana. Q.—What shaving cream is recog- nized by its barberpole design? A.—Barbasol. Q.—How tablets the quarter Ex-Lax contain in comparison many does to the small size? A-——tThree times as many. Q.—What recent arsenical prepara- tion changed its name lest it be “too descriptive’ ? A.—Tonikum which was changed to Elixir Arsylum Comp, Q.—What capsule, when cut in half shows the initials of its firm? A.—Smith’s Argoapiol. Q.—What cough mixture cannot be used as is? A.—Pinex, which must be diluted with syrup before using. Q.—What preparation is widely used when aspirin is called for in solu- tion? A.—Elixir Aspirol. Q.—What tooth-powder is said to release oxygen as soon as it contacts the gums? A.—Calox, There is indeed a certain fascination even in the literature that accompanies TRADESMAN the package. Ofttimes a pharmacist is expected to know some data on certain preparations and hesitancy in response or confession of ignorance tends to break down conifidence. Mental notations should likewise be packages. It is made of contents of always easier to “sell the larger size if you can specifically say how much more there is in one size than another. must be “more than a merchant—they must be keen observ- Gold. Pharmacists ers.” Joseph J. —_—_><- <-> Sales of Ice Cream in Drug Stores Consumer preferences and other cle- ments such a weather, time of day and location of ithe store, which influence the sale of ice cream at drug sitore soda fountains are analyzed in detail in a report from the National Drug Store Survey just released by the Irterna- tional Association of Ice Cream Manu- [ The pamphlets jacurers. report is published in under the title “Ice Cream at the Soda Fountain.” two iS was September 27, 1933 prepared by W. H. Meserole, of the Bureau of Foreign and Domestic Com- merce, and published by the Associa- tion, with the interpretation of ithe findings by O’Neal M. Johnson, of the Association, Men were found to predominate as customers for ice cream products in the drug stores, They materially out- numbered women and children as pur- chasers of ice cream as well as the milk sundaes andi sodas in which found beverages, g ice cream) was served. It was the comprised of storés of all representa- that in sample group of stores, tive types, men bought from two thirds to three-fourths of the ice cream and products using it. The number of chil- dren customers was small, but prac- tically all fountain sales made to chil- dren are shown to involve ice cream as an ingredient. An average of 46.63 per cent. of the income received at the soda fountain during the year, the survey indicates, is from ice cream and products using it PUTNAM’S ADJUSTABLE CANDY DISPLAY RACK Strong, Light, Attractive Occupies only 15x34 inches of Floor Space Six Hinged Lid Glass Top Metal Display Covers With Bach Rack Jobbers Supplied by JUST WHAT YOU HAVE BEEN LOOKING FOR PUTNAM FACTORY National Candy Co., Ine. Grand Rapids, Mich. The Up-to-date Way to Sell Bulk Candy 20 Varieties of Fast Selling Items to Select From Average Weight of Candies. 12 Pounds YOUR JOBBER Will be Glad to Give You Details of This Unusual Offer Makers of GOOD CANDY for 65 years Inks, tractors, etc. Grand Rapids School Supplies Pen and Pencil Tablets, Erasers, Note Books, Theme Books, Spell- ing Blanks, Composition Books, Ring Binders, Note Book Covers, Compasses, Dividers, Slates, Cray- ons, Pencils, Penholders, Water- color Paints, Note Book Fillers, Mucilage, Fountain Pens, Construction Paper, Extra Leads, Chalks, Pencil Sets, Artist's Brushes, board Erasers, Thumb Tacks, Pro- Most complete line ever shown, all on display in our sample room. Come Look Them Over — PRICED RIGHT. Hazeltine & Perkins Drug Co. Liquid Pastes, Black- Rulers, Michigan September 27, 1933 MICHIGAN TRADESMAN 19 as an ingredient. This figure was 53.52 per cent. in the summer, and 35.62 per cent. in winter. The wide variation in the sale of ice cream products during different peri- ods of the day is analyzed, revealing that the average for all types of drug stores is highest between 8 p.m. and midnight, with another high period between 2:30 and 5:30 p. m., and lower than average sales prior ito 11:30: a. m. and between 5:30 and 8 p. m Conditioning influences on soda foun- tain sales, such as weather, store loca- tion and type of customers served were found to occasion the widest variety of This report at- tempts to analyze and evaluate these factors so ‘that the druggist may more effectively and economically serve his patrons, and the ice cream manufac- turer may more intelligently promote sales of his products to each type of sitore. As an example of one of the varia- tions referred to above, the report points out that package ice cream sales are iten times as importanit at neigh- borhood fountains as at fountains in congested areas, Income levels were found to ‘bear little if any influence on this resident patronage in purchasing factory-packed ice cream. Separate analysis is made in the re- port for sales of each of the products in which ice cream is used, with de- tailed data on the factors influencing the sales of these products. Copies of the report are available for 40 cents (Volume I, 25 cents; Volume II, 15 cents), from the Initernational Associa- tion of _ Ice Cream Manufacturers, Har- risburg, Pa. Volume II is entirely sta- tistical. sales performance. —_—__»~> Druggists Show Wide Variance in Pricing Prescriptions Wide variance in the prices charged for the same prescriptions, with fre- quent instances of prescriptions being sold below the cost of the ingredients, is revealed in \the analysis recently completed by the Department of Com- merce of the prescription department of drug stores, made as a part of the National Drug Store Survey. Throughout the entire study of pre- scriptions filled in commercial type and professional drug stores, the report states, many inconsistencies in pre- scription: pricing were found, In some stores such inconsistencies were less prevalent than in others, but no store was immune, As an illustration of pricing, it gs stated ‘that in one store a prescription was priced at 85 cents, although the materials alone cost $1.45. Such underpriced prescriptions, ft is poinited out, were not a rare occur- rence in the stores studied and, sim- ilarly, other prescriptions low in cost of ingrediences were sold at unneces- sarily high prices. The danger to the store in the bad feeling which is likely to be created’ among customers by such mistakes is pointed out and sugges- tions are offered for preventing their occurrence, One of these suggestions is that the pharmacist write the price per ounce on the label of each of his ingredients which are called for most frequently, say the 150 most important ingredients. A few minutes spent in determining mconsitstent the cost of the prescription would per- mit pricing on a businesslike ‘basis and avoid the possibility of hidden losses and pricing jnconsistently. The average price charge for pre- scriptions in 1930 in the stores studied was 92 cenits in commercial type stores, and cies. 86 cents in professional pharma- These prices are based ona study of approximately 33,000 prescriptions. Comparative prices are shown for 1910, 1920 and 1930 in professional pharmacies, on the basis of a smaller sample. The average price in 1910 was 51 cents, in 1920, 77 cents and in 1930, 86 cents. This information on prescription prices is taken from Chapter IIL of “The Professional Pharmacy,” the Commerce Department’s study which is being published serially im the Jour- nal of the American Pharmaceutical Association. The August issue of the Journal contains Chapter III, ‘“Pre- scription Price Trends,” and Chapter IV “Prescription Business According to the Physicians Writing the Pre- scriptions.” —_+~+ +>___ Importance of Milk in Diet From one4fifth to one-third of the allowance for food should be spent for milk and its products, says the United States Bureau of Home Economics. The less money there fs for food, the more important it is that the whole family should use plenty of milk. It is wise to spend at least as much for milk —including cream and cheese if they are used—as for meats, poultry fish. and The daily quantity each person needs depends on physical maturity, the vari- ety of the diet as a whole, and special needs, such as those of pregnancy. While most people recognize the value of milk to supply building material for the growing child, many lose sight of the fact that the adult needs protein to maintain muscular tissues and calcium to safeguard bone and tooth strucutre. Milk is an excellent source of pro- tein and is one of the most important of all our common foods as a source of calcium. A generous daily allow- ance is one quart (or its equivalent in other dairy products) for every child, one quart for every pregnant or nurs- ing woman, and one pint for every other adult. This includes milk used in food preparation as well as the milk that is drunk. There are special cases when it is difficult to give a child as much milk as the or she should have. Undiluted evaporated milk or a concentrated: solu- tion of dried milk may be used in cook- ing for such ‘special needs, In varied diets, when milk is carefully supple- mented in nutritive value by other foods, three-fourths of a quart daily may ‘be adequate for a child. Every growing child needs at the very least a pint a day, and an adult at least one-half pint. These very lim- ited allowances do not fully meet the need for calcium, and the remainder of the diet should be selected with this fact in mind. Selling market milk in half-pint bot- tles has done much in recent years to encourange the drinking of milk away from home, at lunch counters, in res- taurants and dining cars, school cafe- terias, and hotels. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID Acetic, No. 8, lb. 06 @ 10 Borie, Powd., or Xtal, Ib. 0OS%@ 20 Carbolic, Xtal, Ib. 36 @ 43 Citric Ib 35 @ 45 Muriatic, Com’l., Ib 03%@ 10 Nitric, ib... 09 @ 5 Oxalic, Ib. 615 6 @ 5 Sulphuric, Ib.--- 084%@ 10 Dartaric Ib. =. $5 @ 45 ALCOHOL Denatured, No. 5 ea 44 @ 55 Grain, gal._.____ 4 00@5 00 Wood, gal.______ 50 @ 60 ALUM-POTASH_ USP Hump. ib. 05 13 VPowd. or Gra.,lb. 054@ 13 AMMONIA Concentrated, lb. 06 @ 18 4-h lb 05144@ 13 ooR Ib. 8 05%@ 3 Carbonate, lb.._-. 20 @ 25 Muriate, Lp., 1b.. 18 @ 30 Muriate, Gra., lb. 08 @ 18 Muriate, Po., lb.. 20 @ 30 ARSENIC Pound — 07 @ 20 BALSAMS Copaiba, Ib._____ 60@1 40 Kir, Cana., lb... 2 00@2 40 Fir, Oreg., Ib... 50@1 00 reru jb 1 70@2 20 Wom. Ihe 1 50@1 80 BARKS Cassia Ordinary, 1lb.__ @ 30 Ordin., o., Ib. 25 35 Saigon, lb. ___ @ 40 Saigon, Po., lb. 50 @ 60 Bim ip 22. 40 @ 50 Elm, Powd., lb.. 38 @ 45 Elm, G’d, Ib.____ 388 @ 45 Sassafras (P’d lb. 45) @ 35 Soaptree cut, lb. 20 @ 20 Soaptree, po., lb. 35 40 BERRIES Cubeh, lb. ______ @ v5 Cubeb, po., Ib.__ @ 75 Juniper, Ib. __ 1 @ 20 BLUE VITRIOL Pound: 20 06 @ 15 RAX P’d or Xtal, lb. 06 @ 13 BRIMSTONE Found 04 @ 10 CAMPHOR Found 55 @ 75 CANTHARIDES tussian, Powd. _ @3 50 Chinese, Powd.__ @2 00 CHALK Crayons, White, dozen__ @3 60 Dustless, doz._ @6 00 French Powder, Coml., Ib._____ ne 10 Precipitated, lb. 1 15 Prepared, Ib 4 o 16 White, lump, Ib. 03 @ 10 CAPSICUM Bods, Ib 0 @ 70 Powder, Ib. _____ 62 @ 7 CLOVES Whole, Ib._______ 30 @ 40 Powdered, Ib.___ 35 @ 45 COCAINE Oumeg . 12 68@14 85 COPPERAS Mtal bp 034%@ 10 Powdered, lb.--. 04 @ 15 CREAM TARTAR Pound 23 @ 36 CUTTLEBONE Pound 40 @ 50 DEXTRINE Yellow Corn, lb. 064%@ 15 White Corn, lb.. 07 @ 15 EXTRACT Witch Hazel, Yel- low Lab., gal. 99 @1 82 Licorice, P’d, lb. 50 60 FLOWER Arnica, Ib. -----.'50 @ 55 Chamomile, German, Ib... 835 @ 45 Roman, 1b.____ @ 90 Saffron. American, lb.. 50 @ 55 Spanish, ozs,__ @1 65 FORMALDEHYDE, BULK Pound 09 @ 20 FULLER’S EARTH Powder, lb._____ 05 10 GELATIN Pound 55 @ 65 GLUE Brok., Bro., lb... 20 @ 30 Gro’d, Dark, lb.. 16 @ 22 Whi. Flake, lb... 27%@ 35 White G’d., lb.__ 25 35 “ee AXX light, ee @ 40 nines a 42%@ 50 GLYCERINE Pound 2. 144@ 35 GUM Aloes. Barbadoes, so called,Ib.gourds @ 60 Powd.. Ib = = 35 @ 45 Aloes, Socotrine, Ib, oo @ -_Powd.. i @ 8&0 Arabic, first, 1b._ @ 40 Arabic, sec., 1b. @ 30 Arabic, sorts, lb. 15 @ 25 Arabic. Gran., lb. @ 35 Arabic, P’d. ib. 25 @ 35 Asafoetida, lb. _ 41@ 50 Asafoetida, Po., lb. 75@ 82 Guaiac, Ib. _ @ 70 Guaiac, powd. __, @ 15 Kino, ib @ 90 Kino, powd., Ib._ @i 00 Myrrh, lb. ____ @ 60 Myrrh Pow. lb. @ fa Shellae, Orange, Ib. a Hoe 30 Ground, ib 22%@ 30 Shellac, white, (bone drd) Ib. 35 @ 45 Tragacanth, No. 1, bbls.___ 1 60@2 00 No. 2, lbs._ 1 50@1 75 Pow.. Ip. 1 25@1 50 HONEY Pound === = 35 @ «40 HOPS %s Loose, Pressed. Do @1 25 HYDROGEN PEROXIDE Pound, gross___25 00@27 00 % |b., gross____15 00@16 00 1% lb., gross____10 00@10 50 INDIGO Madras ib 2 00@2 25 INSECT POWDER Pure th 31 @ 41 LEAD ACETATE Mtak Ib 1? @ 25 Powd. & Gran._ 25 @ 35 LICORICE Extracts, sticks, Per box 150 @2 00 Lozenges, 1b... 40 @ 50 Wafers, (24s) box @1 50 LEAVES Buchu, Ib., short @ 60 Buchu, Ib.. long_ @ Buchu, P’d.. ib. _ @ 0 Sage, bulk, lb. __ 25 @ 30 Sage, loose pressed. 4s, Ib. @ 40 Sage, ounces ___ @ 8&5 Sage, P’d & Grd. @ 3 Senna, Alexandria, lb. 35 @ 40 Tinnevella, lb.. 20 @ 30 Powd,, Ib... ___ 25 @ 435 Uva Ursi, ib. ___ @ 31 Uva Ursi,P’d, lb. @ 5 LIME Chloride, med., dz. @ 8 Chloride large, dz. @1 45 LYCOPODIUM Pound 45 @ 60 MAGNESIA Carb., %s, lb.___ @ 30 Carb., 1/16s, Ib._ @ 32 Carb., Piwd., ib. 15 @ 25 Oxide, Hea., Ib._ @ 175 Oxide, light, 1b._ @ 75 MENTHOL Pound 1. 5 00@5 60 MERCURY Pound 2 1 25@1 35 MORPHINE Ouneés = @11 80 CS @13 96 MUSTARD Bulk, Powd.. Select, Ib. 45 @ 50 No ft ib. 25 @ 35 NAPHTHALINE Balls, i Oj @ 12 Hiake, [p.. | OF @ 12 NUTMEG Pound @ 40 Powdered, Ib.___ @ 50 NUX VOMICA POUNG 2 ( 25 Powdered, Ib.-.. 15 @ 25 OIL ESSENTIAL Almond, Bit., true, oas. @ 50 Bit., art. ozs._ @ 30 Sweet, true, lb. 1 25@1 80 Sw’t, art., Ibs. 1 00@1 25 Amber, crude, Ib. 71@1 40 Amber, rect., Ib. 1 30@2 00 Anise, Ib 1 00@1 60 Bey i 4 00@4 25 Bergamot 1b.___ 3 00@3 60 Cajeput, Ib._____ 1 50@2 00 Caraway S’d, lb. 2 80@3 40 Cassia, USP, lb._ 2 10@2 60 Cedar Leaf, Ib... 1 50@2 00 Cedar Leaf, Com, Ib... 1 00@1 25 Citronella, 1b... 1 05@1 40 Cloves, Ib._..____ 1 75@2 25 Croton, Ibs._.___ 4 00@4 60 Cubeb, 1b._._.___ 4 25@4 80 Brigeron. |b.____ 2 70@3 35 Bucalytus, lb.--. 95@1 60 Fennel _._.__ 2 00@2 60 Hemlock, Pu., lb. 1 55@2 20 Heml'k Com., lb. 1 00@I1 25 Juniper Ber., lb. 3 00@3 20 Junip'r W’d, Ib._ I 50@1 75 Lav. Flow., Ib... 3 50@4 00 Lav. Gard., lb.__ 1 25@1 50 Lemon, ]b._____ 1 75@2 95 Mustard, true, ozs. @1 50 Mustard art., ozs. @ 235 Orange, Sw., lb.. 3 00@3 25 Origanum, art, a 1 00@1 20 Pennvroyal, Ilb.__ 2 75@3 20 Peppermint, Ib._ 4 75@5 406 Rosé. dr @2 50 Rose, Geran., ozs. 50@ 95 Rosemary Flowers, Ib..__ 1 00@1 50 Sandalwood. i. LE, Yb._..__ | $ 00@§ 60 W.2. Ib. 4 50s 75 Sassafras, true. Ib...__.__ ] 60@2 26 Syn, 1 SS5@1 40 Spearmint, lb... 2 00@2 40 Tansy Wp 3 50@4 00 Thyme, Red, 1b._ 1 50@2 00 Thyme, Whi., tb. 1 75@2 40 Wintergreen Leaf. true, Ib._ 5 40@6 90 Birch, Ib._____ 3 50@4 00 Syn. i 75@1 20 W ormseed, “Ib. -- 3 50@4 00 W ormwood, Ib. ~ 4 50@5 00 OILS HEAVY Castor, gal______ 1 15@1 35 Cocoanut, Ib. ___ 22144@ Cod Liver, Nor- wegian, el 1 Cot. Seed, gal. hard, ex... gal Lard No. 1, gal. Linseed, raw, gal. Linseed, boil., gal. Neatsfoot, Qxtia, fal Olive, Malaga, gal. __ Pure, gal. Sperm, gal. a0 Tanner r vo L0@)1 50 85@1 00 Ba L 65 25@1 40 S6a@L Of SUM 104 sSO@IL 60 50@3 00 00@5 60 25@1 50 75@ 90 Tar gal. ae 50@ 65 Whale, gal. ok @2 00 OPIUM ozs., $1.40; ~——= Ft 5O@20 00 Powder . O2S., $1.40: Wy --17 50@20 00 Gran., ozs... $1.40: Ie 17 50@20 00 PARAFFINE oo OGM Bh PEPPER Black, grd., lb... 25 @ 3 Red, grd. Ib iL 45 @ 5 White erd., Ib.. 40 @ 4 PITCH BURGUNDY he tO bo Gum, ] Pound Pound 20 @ 35 PETROLATUM Amber, Plain,Ib. 12 @ i7 Amber, Carb.,lb. 14 @ 19 Cream’ Whi., Ib. 17 @ 22 Lily White, jee 20 @ - Snow White, in 22 @ PLASTER PARIS. DENTAL Barrels @5 75 Fess Wp 03%@ 08 POTASSA Caustic, st’ks,lb. 55 @ 88 Eiguor, 1b @ 40 VGrASnttim Acetate a 60 @ 56 Bice naaaic Tb._ 30 @ 35 Bichromate, Ib.. 15 @ 25 Bromide Ib. — O68 @ 93 Carbonate, Ib. 20 @ 35 Chlorate, Atal Ip Il @ 233 Powd., 1b. tT @ 2 Gran. Ib... 91 @ 38 lodide, Ib. 2 56@2 Pe rmanganate, Ib. } Pasa on Red Ib._ —.. 60 @ 4¢ Yellow, Ib. . 50 @ 60 QUASSIA CHIPS Pound | 2 @ 30 Powe Ih | 35 @ 40 : QUININE » OZ Cans, ozs. @ 71 SAL Epsom, Ik __ 034%@ 10 Glaubers, hump, Ib. __ 03 @ 10 Gran., Ib... 02%@ 16 Nitre, Xtal or Powd._ 10 @ 16 Gran. Ib | 09 @ 16 Rochelle, Me 1] @ 3 Soda, 1h 02%@ 08 SODA Bebo 03 @ 410 a arbonate 1b._ 03%@ 10 Caustic, Co’l,, lb. 08 @ 15 Hyposuiphite. Ib. 05 @ 10 Phosphate, Ib... 23 @ 28 Sulphite, Mtal, ik. Dry, Powd., Ib. 12%O 20 Silicate, Sol., gal. 40 @ 50 TURPENTINE Gallons i - oF @ 74 20 MICHIGA N TRADE SMAN September 27, 1933 Red Kidney Beans CATSUP CIGARS GROCERY PRICE CURRENT Little Sport, 14 02. Homt, Champions____ 38 50 No. 1 4 €0 dozen 118 Webster Cadillac ___ 75 00 The prices quoted in this department are not cut prices. They ace cceelar «0-2 70 Sniders, 802, _____ doz. 95 Webster Golden Wed. 75 00 quotations such as jobbers should receive for standard goods. Because of present aha or A = i : = > esti oe a. co day uncertainties, sharp buyers who are in good credit may sometimes be able Soskee ic on ae Garcia Grand Babies. 38 50 to induce the jobber to shade some of the quotations, but we prefer to quote Bradstreets __.______ 38 50 regular prices on regular goods, because cut prices obtained by duress or under chins Goins La Palena Senators__ 75 00 force of circumstances never accurately represent the actual condition of the ee on -~-~---- 38 50 Choice, Whole, No. 2__ 1 60 G Dun Boquet____ 73 00 market, which is the proper province of this publication. ADVANCED Packaged Dates DECLINED AMMONIA c nw cr Parsons 2207, ___ ss Parsons, 10oz. _ 2 70 Parsons, 6 oz. 0 Little Bo Peep, Little Bo Peep, Quaker, med. __ ice a oe Nr eb te on APPLE BUTTER Twin Lake, 12-31 oz., Oe 0 a 8 BAKING POWDERS Moyal, 2 oz., doz. _-—s—i‘ oO Post Bran PBF 36 ___ 2 95 banka, §-10e. 2 37 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6___ 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed______ G 75 Warehouse 6 25 BSG 2 Winner, 5 sewed______ 5 00 Whisk, No. 3... 2 25 BRUSHES Scrub Solid Back, 8in. ______ 1 50 solid Back, lin. ____. i 75 Pointed Ends _________ i 25 Stove paaker 1 80 WO. BO 2 00 PeeprIegs 2 2 60 Shoe No.4) 2 25 Ne 2-0) 3 60 BUTTER COLOR Dandelion _._____ 2 85 CANDLES Electric Light, 40 Ibs._ 12.1 Plumber, 40 Ibs._______ 12.8 Paraffine,6s _.__ 14% Paraffine,i2s 14% Wiekineg 2 40 Tudor, 6s, per box____ 30 CANNED FRUITS Hart Brand Apples MO. We 5 00 Blackberries Pride of Michigan_____ 2 55 Cherries Mich. red, No. 10_____ 6 25 Pride of Mich., No. 2__ 2 60 Marcellus Red_________ 2 10 Special Pie. 1 35 Whole White__________ 2 &@ Gooseberries No Oo Pears Pride of Mich. No. 2% 2 25 Black Raspberries NO. 2 2 60 Pride of Mich. No. 2__ 1 60 Red Raspberries NO 2 0 es OF ee 1 25 Marcellus, No, 2______ i 70 Strawberries NOS 3 00 Baz 1 20 Marcellus, No. 2... 1 45 CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 oz._ Clam Bouillon, 7 o0z.__ Chicken Haddie, No. 1 Fish Flakes, small____ Cod Fish Cake, 10 oz. bt et et DO DD CS ho bo tS or oO Cove Oysters, 5 oz.___ 35 Lobster, No. Y% -. 1 85 Shrimp, 1. wet |. 1 45 Sard’s, 4 Oil, k’less__ 3 35 Sardines. 4% Oil, k’less 3 35 Salmon, Red Alaska___ 2 25 Salmon, Med. Alaska__ 1 80 Salmon, Pink, Alaska_ 1 50 Sardines, Im. 44, ea.__6@11 Sardines Cal -. 1 00 Tuna, % Van Camps, doz. Tuna, doz. Tuna, 1s, Van Camps, doz. Tuna, Boe. 1 85 CANNED MEAT Bacon, med., Beechnut Bacon, lge., Beechnut_ Beef, lge., Beechnut___ Beef, med., Beechnut _ Beef, No.1, Corned ___ Beef, No. 1, Roast ____ Beef, 2% oz., Qua., Sli. hb eet et DD OO Dt © or Corn Beef Hash, doz. Be>fsteak & Onions, s. 70 Chit Con Car, is 05 Deviled Ham, 4s _____ 90 Deviled Ham, %s _____ 1 35 Potted Meat, 4 Libby 48 Potted Meat, % Libby_ 15 Potted Meat, % Qua.__ 55 Potted Ham, Gen. ™%4__ 1 35 Vienna Saus. No. %__-_ 90 Vienna Sausage, Qua... 8&5 Baked Beans Campbells 48s_________ 3 35 CANNED VEGETABLES Hart Brand Asparagus Natural, No.2. 3 00 Tips & Cuts, No. 2 _,__..-2.25 Tips & Cuts, 8 oz._____ 1 35 Baked Beans 1 Ib. Sace, 36s, cs._____ i 75 No. 24% Size, doz._____ 1 05 No. 10 Sauce ss 4 90 Lima Beans Little Quaker, No. 10__ 8 25 Baby. Ne. 2 1 Pride of Mich. No. 2__ 1 35 Marcellus, No. 10_____ 6 50 at. No 1g 7 25 tN 2 1 35 Pride of Michigan_____ 115 Marcellus Cut, No. 10_ 6 00 b Wax Beans Choice, Whole, No. 2__ 1 60 Ca NG. 10 2 4 25 Cut, No.2 1 35 Pride of Mich., No. 2__ 1 15 Marcellus Cut, No. 10. 5 50 Beets Iextra Small, No. 2____ 2 00 Fancy Small, No. 2___ 1 75 Pride of Mich., No. 2% 1. 35 Hart Cut, No.10 _ 4 00 mart Cul, No.2. 85 Marcel. Whole, No. 2% Hart Diced, No. 2____ 90 _ w er Carrots Diced, No? 90 Diced; Ne 1 _ 4 10 Corn Golden Ban., No.2 ___ 1 35 Golden Ban., No. 10 __10 00 little Quaker, No, 1__ 90 Country Gen., No. 2___ 1 20 Pride of Mich., No.1__ 80 Marcellus, No, 2... 1 10 Fancy Crosby, No.2 __ 1 15 Fancy Crosby, No. 10 _ 6 50 Whole Grain, 6 Ban- tam NO. 2 1 45 Peas idttie Dot, No. 2... 8 15 Sifted E. June, No.10 _ 9 50 Sifted E. June, No.2 __ 1 75 Marcel., Sw. W No. 2_ 1 45 Marcel., B. June, No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Pumpkir. No 10 4 75 No.2 1 30 Sauerkraut Ne 10 4 25 MG oe 1 25 MO.2 2 es ee Spinach PO ee 2 25 NO. 2 1 gn Squash moston, NO. 2. 1 35 Succotash Golden Bantam, No. 2_ 1 75 Hart. No 30 1 55 Pride of Michigan_____ 115 Tomatoes NO: 40 2 5 25 NO 2 1 $0 No. 2 1 40 Pride of Mich., No. 244 1 35 Pride of Mich.. No. 2. 1 10 Tomato Juice Hart, No 16. CHILI SAUCE Snider, Soz. 1 65 suiders, 1407, 8 eh OYSTER COCKTAIL srigers, [1 027... 2 60 CHEESE moguetort 0 12 Wisconsin Daisy _____ 1435 Wisconsin Twin. 14 New York June___.___ 24 Sap pace. 44 Bae 18 Michigan Flats. 13 Michigan Daisies_______ 3 Wisconsin Longhorn ____ 14 Imported Leyden_______ 25 1 ib. Limberger. 22 Imported Swiss ________ 25 Kraft, Pimento Loaf____ 23 Kraft. American Loaf __ 21 Kratt, Brick, Loaf... 21 Kraft, Swiss Loaf______ 2] Kraft, Ola End. oaf_____ 3: Kraft, Pimento, % 1b._ 1 60 Kraft, American, % lb. 1 60 Kraft, Brick, % 1b.____ 1 60 Kraft, Limbur., % Ib._ 1 60 CHEWING GUM Adams Black Jack______ 65 Adams Dentyne ________ 65 Beeman’s Pepsin 6p 3eechnut Pappermint___ 65 Doublemint oo Peppermint, Wrigleys__ 65 Spearmint, Wrigleys__ 65 suiey Writ | gs Wrigley’s P-K______ 65 Teaberry oe _. 6d CHOCOLATE Baker, Prem., 6 Ib. %_ 2 50 Baker, Pre., 6 Ib. 3 oz. 2 60 CLOTHES LINE tiverside, 50 ft._______ 2 20 Cupples Cord. 2 93 COFFEE ROASTED Lee & Cady 1 tb. Package Arrow Brand_________ 2114 Boston Breakfast_____ 23% Breakfast Cup_______ 21% Competition. __.. 16 oe 19% Masestie, (0 291% Morton House _-___._ 31 NeGrow 2645 Quaker, in cartons____ 21% McLaughlin’s Kepti-Fresh Cpt-Sresh bo Mag Coffee Extracts MY: per 100. 12 Frank’s 50 pkgs._____ 4 25 Hummel's 50, 1 Ib.____ 10% CONDENSED MILK Tagle, 2 0z., per case__ 4 60 EVAPORATED MILK Quaker, Tall, 10% oz._ 2 85 Quaker, Baby, 4 doz.__ 1 43 Quaker, Gallon, % dz._ 2 83 Carnation, Tall, 4 doz. 2 95 Carnation, Baby, 4 dz. 1 48 Oatman’s D'dee, Tall _ 2 95 Oatman’s D’dee, Pet Pa 2 es 2 95 Pet, Baby. 4 dozen___ 1 45 Borden’s, Tall, 4 doz. 2 95 Borden's, Baby, 4 doz. 1 48 Baby 1 48: Perfect Garcia Subl._ 95 Gv Budwiser Hampton Arms Jun’r 37 56 2rOjan 2 38d 00 Ranche Corono. 3d C0 Kenway ie) Be Oe CONFECTIONERY Stick Candy i : ' Pails I ure Sugar Sticks-600c 3 90 Big stick, 28 Ib. Case__ 16 Horehound Stick, 120s 75 a Mixed Candy Kindergarten 7 la beaden Ho 09% French Creams_______ ll, Paris Creams_______ i 7 aupiter 09 Fancy Mixture) 14 Fancy Chocolate . a lb. boxes Bittersweets, Ass'ted_ 1 25 Nibble Sticks uo Chocolate Nut Rolls__ 1 590 lady Vernon. __ 2 i5 Golden Klondikes_____ 1 08 Gum Drops i Cases Jelly Biings 14 tip Top Jellies (i 09%, Urange BMGes | 094% Lozenges Pails A. A. Pep, Lozenges ____ 13 a. A. Pink Lozenges ____ 42 A. A. Choe, Lozenges ___ 33 Motte Heants 7 1b Malted Milk Lozenges___ 1y Hard Goods Pails Le.non Drops iZ O. #. Horehound Drops_ 12 Anise Squares s at re ea ---= o Peanut eduares 13 Cough Drops ae Bxs Smith Bros 1 45 Luden’s Se 1 45 Vick’s, 40/166 (7 7) 2 40 Specialties italian Bon Bons_______ 16 Banquet Cream Mints 7 Handy Packages, 12-10c sO COUPON BOOKS 50 Economic grade__ 2 30 100 Economie grade__ 4 50 900 Economic grade__20 (0 1000 Economic grade__37 50 Where 1,00 books are ordered at a time, special- ly printed front ‘cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes 4? Apricots Evaporated, Choice __ Evanorated, Ex.Choice 14% BANCy 16% Ex. Fancy Moorpack__ Cc 10 1b hex 24 & & September 27, 1933 MICHIGAN TRADESMAN 21 Currants MATCHES FRESH MEATS HERRING SOAP TEA Packages, 11oz.-_- 114% Diamond, No. 5, 144_-. 6 15 Am. Family, 100 box__ 6 10 Japan Searchlight, 144 box___ 6 15 Beef Holland Herring Crystal White, 100_._. 3 50 Wedium 1 Swan, 144202 5 20 Top Steers & Heif._____ 10 Mixed Kees (2). Woe, 0s 28s ehdies 0 eae Diamond. No, 0______- 490 Good Steers & Heif..__. 09 Mixed, half bbls.________ Fels Naptha, 100 box-. 5 00 Fancy ee ___30@32 Dates Med. Steers & Heif._-__- 08 Mixed; bbls) 2-00 Flake White, 10 box__ 285 No, j wee----- oe 3] Laacorry 12s, pitted_. 1 90 Com, Steers & Heif. ____ 07 Milkers: Kees 99 Jap Rose, 100 box_____ 7 40 Imperial, 12s, regular_ 1 60 Milkers, half bbis..-.____ Bairy, 100 box. 3 00 Safety Matches Milkers, bbls, 2.) 00 Paint Olive © W4bex feo .. . Guneawder Red Top, 5 gross case. 5 25 Lava, 50 box. oo 2 25 Choi C2 S Signal Light, 5 gro: cs 5 25 Top ----_- ee oe ee Pummo, 100 box... 435 Fancy ------_--_-----. " Figs GOOG ee 10 Lake Herring Sweetheart, 100 box___ 5 70 Calif., 24-83, case____ 1 70 Modium 2 08 16| bbE, 100 Ibs. Grandpa Tar, 50 sm. __ 2 10 Ceylon Grandpa Tar, 50 Ilee.__ 350 Fekoe, medium________ 41 MUELLER’S PRODUCTS Trilby Soap, 50, 10c__ 3 15 Macaroni, 9 oz... 2 10 Lamb Mackerel Williams Barber Bar, 9s 50 English Breakfast Peaches Spaghetti, 9 OG 210 Spring Lamb - eae Tubs, 60 Count, fy. fat 6 00 Williams Mug, per doz. 48 Congou, medium ______ 28 Evap. Choice -....-. aed Macaroni 9 967.. 210 Good ... Eo ES Pails, 10 Ib. Paney fat 150 Eux Toilet, 50... 315 Congou, choice ____ 35@36 Haney Bee Noodles 6 027. = 210 Medium = = Congou, fancy ______ 42@43 Hee Vermicelli, 6 072210, Poor = 22 05 i Egg Alphabets, 6 oz.-_ 2 10 White Fish SPICES Oolon Cooked Spaghetti, 24c, Med, Fancy, 100 Ib.-- 13 00 Whole Spices Nediun . a Peel MT OZ ss 2 20 Mutton Milkers, bbis, =... 1850 Alispice Jamaica______ @24 Ghoies Tt rm Lemon, American___-_-- 24 Good 2 041% K K K K Norway_-_- 19 50 Cloves, Zanzibar______ @3G Waneu 2 56 Orange, American___-__- 24 Medium -__--__ potas 03 S lov panes 140 Cassia, Canton ______ @24 oe . POOr 22 02 Cut Punch 2 1 50 caemss Se pke:.. doz... @40 NUTS Boned, 10 Ib. boxes_._.. _—‘-«16«~=C'é‘« iF. O. B. Grand Rapids _ Pecans, Jumbo _________ 40 Shinola. doz. 96 Allspice, Jamaica_____ @17 Cider, 40 grain Se 15 Pecans, Mammoth 50 Cloves, Zanzbar @30 White Wine, 40 grain__ 20 California Prunes Walnuts, be aaa Ballon 60052 7 25 ive case lots__-__---- 25 Orange, No. 3, 20 cans_ 4 39 Double Peerless_—_ ees ae - Banner, 6 0z., doz. ____ 90 hihi copoeramigraes bob Banner, quarts, doz... 2 10 RICE Northern Queen______ 5 50 FRUIT CAN RUBBERS [aw Paw, quarts, doz. 2 30 Fancy Blue Rose____.. 4 50 BORAX _ Maple and Cane Universal 2 7 25 Presto Red Lip, 2 gro. Fancy Head _______._. a 30 Kanuck, per gal._---. 1 10 Carton 2 78 Twenty Mule Team Kanuek, 5 gal. can__.__ 4 75 Presto White Lip, 2 Dill Pickles 24,1 1b. packages _____ 3 35 Wood Bowls ero; ¢arton 9. 83 Gal., 40 to Tin, doz.___ 8 15 48, 10 oz, packages.___ 4 40 Grane duce din Buttes 5 00 32 oz. Glass Thrown___ 1 45 96, 4 Ib. packages---- 400 Wetch. 12 quart case__ 449 15 in. Butter _________ 9 00 RUSKS_ Welch, 12 pint case... 2 25 17 in. Butter _________ 18 00 Postma Biscuit Co. Welch, 26-4 oz. case___ 2.30 19in. Butter _________ 25 00 GELATINE Dill Pickles, Bulk 18 rolls, per case ______ 2 10 : Ae Tell-o) 8 doz. 22 955 5. Gal 900. 8 65 12 rolls, per case ______ 1 3 WASHING POWDERS Minute, 3 doz._________ 406) 16Gal, 650/00 1125 18 cartons, percase ___ 2 35 Bon Ami Pd., 18s, box_ 1 90 Plymouth, White______ 1 55 45 Gal., 106 30 00 12 cartons, per case ___ 1 57 Bon Ami Cake, 18s___- 1 65 COOKING OIL WRAPPING PAPER Jelsert, 3 doz._________ 1 40 iO 85 Fibre, porosities white__ 05 @hipso. large. =. 3 85 e Mazola : No © Wibre. 06% Climaline, 4 doz._____- 360 Pints, 2 doz._________ 460 Butchers DF. 0514 JELLY AND PRESERVES SALERATUS Grandma, 100, 5¢__-__- 3 50 Quarts, 1 doz. Sopa © 30 Rrage 04 Pure, 30 lb. pails______ 2 60 PIPES Arm and Hammer 24s_ 1 50 arandman, 24 large___. 3 50 yon Se 1 doz..__ 5 ve Kraft Stripe ____ _. 09% Imitation, 30 Ib. pails. 1 60 Cob, 3 doz. in bx. 1 00@1 20 erarrey, 1 ieee a, cas cach 8 Pure, 6 oz., Asst., doz. 90 Gold Dust, 12 lai --.1 80 » Gallon cans, each___ 3 35 Pure Pres.. 16 0z., dz.- 1 40 Golden Rod, 24. -___- 4% La France Laur 4 dz. 3 65 YEAST CAKE SAL SODA Old Dutch Clean., 4 dz. 3 40 Masic, ¢ dea =. | 2 70 JELLY GLASSES PLAYING CARDS Granulated, 60 Ibs. cs._ 1 $5 Octagon, 965 _—_-____-_ 3 90 TABLE SAUCES Sunlight, 3 doz, ._..__ 216 % Pint Tall, per doz.____ 25 Battle Axe, per doz.__ 265 Granulated, 18-2% Ib. Rinso, 243 _-__________ 480 Lee & Perrin, large--_ 5 75 Sunlight, 1% doz. --___ 1 35 Bicycle, per doz.______ 4 70 packageg 200 1) | Rimso 405) =e 295 Lee & Perrin, small___ 3 35 Yeast Foam, 3 doz.___- 27 Torpedo, per doz.____- 2 50 Spotless Cleanser, 48, Pepper =o 160 Yeast Foam, 1% doz.__ 1 35 MARGARINE 2 Oe 335 Royal Mint... ___. 2 40 Sani Flush, 1 doz._____ 2 7 Tobasco. small... $45 Wilson & Co.’s Brands Sapolio, 3 doz.________ 3 25 Sho You, 9 0z., doz.____ 2 00 a. COD FISH Speedee, 3 doz._____-_ € 20 A-l larea 0 4 75 YEAST—COMPRESSED ee eo 09 POTASH Peerless, 1 Ib. boxes____ 18 Sunbrite, 50s__.______- 210 A-1, small __________.. 2 85 Fleischmann, per doz.___ 30 ra Ral 2 11 Babbitt’s, 2 doz.______ 275 Old Kent, 1 lb, pure____- 25 Wyandot. Cleaner, 24s 1 85 Caper, 2 oz... 3.30 Red Star, per doz._____- 20 SHOE MARKET Michigan Retail Shoe Dealers Association. l’resident—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec'y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bidg., Detroit. Kindred Lines vs. Main Lines When the descriptions were being written for the preface of the master retail code, the desire was to classify each branch of the retail trade accord- ing to its popular designation on the basis of principal commodities sold at retail. It was discovered that retail hardware stores now sell many items formerly carried in specialty shops; that retail furniture stores sold con- flicting items with dry goods stores and so on through every line of retail endeavor, So that the descriptions would not be a complete inventory of every item sold, some one thought of the phrase —"and/or kindred lines.” So you wiil see in the final code the classification— “Retail shoe stores—meaning those dealing mainly in shoes and other foot- wear for men, women and children, hosiery, findings and/or kindred lines.” Certainly the phrase “kindred lines” tells in two words the amazing inter- play of merchandise in retail stores. In secking to get more business, stores add more and more lines so that we see such stores as drug stores that are gen- eral stores selling about everything on the counter. In many ways the shoe classification, as it will appear in the retail code, is the simplest of all. Footwear is so large a major item in shoe stores that “kindred lines” are few and far be- tween, This prompts us to express the belief that the public will, in the future, do more and more of its footwear buying in shoe stores; because more compe- tent service can be given in the store which devotes a major portion of its time to the sale of one commodity. Service is too diversified in stores that sell a thousand and one items so that the salespeople are jacks of all trades instead of being really competent in one, The addition of “kindred lines” in the majority of other stores is to in- crease volume or to increase store traf- fic. Whether or no they rate a real profit is incidental to the volume of business transacted. But under the new set-up of the retail code there is, under a clause, a ruling that all retail selling will be regulated so that “loss leaders” will vanish and goods must Camry a price not less than net invoice delivered cost or current market delivered cost whichever is lower, plus 10 per cent. or perhaps 15 per cent. to partially compensate for labor and other oper- ating costs. That clause will do much to prevent the sale of shoes as an incident of gen- eral store merchandising and at prices that are “loss leaders.” Shoes in many cases are carried by these stores simply to increase store traffic. Many stores that are competing with retail shoe stores consider shoes as “bait” mer- chandise. In some of these stores shoes are considered the best “traffic maker.” The customer is drawn into the store by a “bait offer” and usually purchases something else on which a MICHIGAN profit can be made. Now the code very emphatically prohibits baiting the cus- tomer—in this clause: Section 3. Advertising and Selling Methods (1) No member of the retail trade shall use advertising (wheth- er printed, radio, display or of any other nature) which is inaccurate and/or in any way misrepresents (including its use, trade-mark, grade, quality, quan- tity, substance, charater, nature, origin, size, material content or preparation), or credit terms, val- ues, policies, or service; nor shall any member of the trade use ad- vertising or selling methods which tend to deceive or mislead the cus- tomer, including bait offers of merchandise. The term “bait offer of merchan- dise’ as used herein means the practice whereby a member of the trade through an appeal by price, brand, description, or other means, attempts to attract prospective cus- tomers into his store and then through inadequate or disparaging sales presentation or through the quantity available, or through other means places obstacles in the way of the purchase of the advertised merchandise and_at- tempts to force upon the prospec- tive customer's other merchanise. The shoe merchants of America en- ter a new period of merchandising merchandise attention under the code in partnership with the government, The government asks as it share in the partnership the re-em- ployment of millions of workers at a rate of pay not lower than certain min- imums, In the majority of cases, these minimums do not seriously affect the shoe store for the wage scales are usu- ally above that minimum point. As a partner, the government gives to the merchant certain real benefits. Trade practices which are detrimental to fair competition are taboo in this new law of the land. If the merchant can be safe-guarded against the com- petition of price and the use of “loss leaders,” he is getting more in that one act than what it will cost him in in- creased employment expense. He is also getting the benefit of the elimi- nation of six other vicious trade prac- tices and if all works well, he is from this day forth in a position to com- pete on merit of service and on selec- tion. If he lives intently a shoe life and concentrates on the merchandising and service of that valuable product, he can profit best in prestige and money. He is assured, under the master retail code, that no other field of retailing— selling “kindred lines’—can do things to his harm. He is protected against unfair practices within his own shoe field as well as in the entire field of retailing. In this significant month of Septem- ber, the tanning code, the shoe manu- facturing code, the shoe wholesaling code and his own retail code will, in all probability, be signed by the President, So the period of indecision and doubt passes. The rules of the game are clearly defined. Violators will be trapped and punished in due time. The retail trade authority will be an instru- TRADESMAN ment of policing and of correction. In the kindergarten of this new economic order we must all be humble and pa- tient students for so revolutionary an idea cannot be made totally effective at once. It will take time and patience of us all—Boot and Shoe Recorder, ——_+->____ Shoe Output Up Last Month August shoe production increased close to 2,000,000 pairs over the July figure and 5,000,000 over tthe total for the corresponding month last year. The August output was placed at 35,500,000 pairs, which compared with 33,600,000 for July and 30,180,000 pairs. in August, 1932. September production is ex- pected to hold up to the August rate, as plants are now working on the heavy advance orders placed by buyers some weeks ago. These call for delivery in October and early November. —~++-.___ Did You See Mud or Stars? Two men looked out through their prison bars, The one saw mud; the other stars. The two men mentioned in the above quotation from Tennyson could easily represent two different itypes of mler- chants of to-day. The tradespeople of America have most certainly passed through a trying time during the past four years. Those men behind prison bars were at least assured of the neces- sities of life without any wonder or worry as to who would provide for them. The merchants have had an ever in- creasing load of worry and a greater struggle as time went on to keep out of the bankruptcy court. But by far the greater number have stuck to their September 27, 1933 guns and at the cost of much sacrifice to themselves have kept their business going and furnished employment to their clerks. Some of ‘the big chains have closed stores, never taking jnito consideration at all the fate of the diis- charged clerks and managers; hewing solely to the line of profit, letting the consequences to the community fall where they may. The ruthless methods of the chain, besides being one of the causes of the depression, have also been one of the blackest spots on American business history. The greater number of merchants can see the star of better times above the horizon and will keep everlastingly at their jobs, knowing a sure and cer- taim recompense anda duty well done. But some few can only see the mud and slough of continued hard times. These last named must either lift their eyes and minds from the mud and trammel of the last four years or else be pushed aside by those who are will- ing to put their shoulder to the wheel —and help not only themselves but their neighbor to grasp the star of prosperity which is in their vision. Sam Sugarsax. —_+--____ Flower gardening is simplified by mulch paper patterns, made in num- bered, perforated sections. Seed from packets numbered to correspond are planted, grow up through the holes. Experts prepare the patterns. to give proper color, height, blossom rotation. —_+~-.—____ Ground coffee compressed inito disk form is on the market. Ten disks make a package, one disc a cup. INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MicuHiGan SHoe Deaters MUTUAL FIRE INSURANCE CO. Mutual Building LANSING, MICHIGAN Phone 2074] oh? September 27, 1933 MICHIGAN TRADESMAN 23 New Officers of Hotel Associations Good and True (Continued from page 17) mum of $2.50 per night in other states, was attacked as discriminating against taxpaying hiotel operators in Michigan, at the recent M. H. A. convention. How different. The Italian govern- ment has decreed that henceforth all wines sold in Italy must contain not less than 10 per cent. alcohol. Violators will be prosecuted. [In this country which claims the acme of intelligence and civilization, if you interject more than 3.2 alcohol in anything whatso- ever, you go to the hoosegow in a jiffy. The old time Southern Hotel, St. Louts, known to everyone who has ever traveled anywhere, is to be torn down to eliminate taxes. It has catered to the public for fifty-four years. James J. Jennings, who has con- nected with Hotel Morton, Grand Rap- ids, in the capacity of day clerk, has been appointed ‘by manager Jordan as assistant manager to succeed E. T. Moran, who has |taken over the man- agement of Hotel Stearns, at Lud- ington. Mr. Jennings was for some time connected with Hotel Rowe, and enjoys a wide acquaintance with com- mercial men and other hotel patrons. I congratulate him on his deserved ad- vancement. Out of the argument over ‘commer- cialization” of college football, comes a suggestion that ithe plavers be paid salaries. This seems fair enough in view of the fact that most of them play for nothing at present, take all the injuries and get none of the profits. It 19, of course, shameful that col- lege athletics, designed to build up boys physically and morally, should be turned into a vaudeville spectacle. sult apparenitly nothing can or will be done about it, though I might suggest that considering what education costs the profits from college athletics might well be turned back into the public treasury. They might offset, to some degree, the huge sums that now go into schools and universities, Here’s one I heard at a luncheon club the other day: Bill and Fay were having an argument about monev. Joth agreed that the easiest thing in the world was to spend it. It was on the question of how to spend it or how to save it that they differed, Finally Fay declored: “You talk about econ- omy and that sort of thing and I’ll bet you don’t know what economy really is!” “You bet your darned life I do! Economy is a way of spending money without getting any fun out of it.” Quite frequently we hear the ex- pression that the profits in the catering businiess are carried out in the garbage pails, which is true in a great many in- stances, and the guest guesses why it is. Poor cooking has much to do with the fat garbage pail, and the discrim- inating patron helps it along. Prac- tical food dispensers give a great deal of attention to the returns to the kitchen from. the dining room. When they are abnormal he checks up to find a place to lay the responsibility. In many cases the food is served cold, but more frequently the chef has taken too much for granted and failed to function properly. I should say the garbage can is one of the greatest iia in the whole food-serving prob- em. The old problem of the use of the paper napkin bobs up quite frequently at ‘hotel and restaurant gatherings. | hate them anid have always maintained that no self-respecting caterer will use them. In these modern times when there are hotel linen organizations to furnish textile napkins at half a cent each, the excuse anybody could give for using the paper variety would not wash with me. Frank S. Verbeck. —_—_~>~-<.____ OUT AROUND (Continued from page 9) E\lsie, Sept. 22—Here we are again, with our troubles. We are enclosing a clipping which is being published in every weekly newspaper in Michigan-— and our letter to Fast Lansin. regard- ing it. We find that this comes from Washington to the Agricultural Coi- lege extension department as a part of weekly propaganda regarding Govern- ment activities. We can show that shirts which were $4.25 (Big Yank) in early summer are $8.25, if not more, to-dav: that overalls which we paid less than $6 for at the same time are $12.75 now; ‘that outing gowns and blankets have come to us with more added by Government order than we ever expected to add as retail profit and now we must mark them as the new Government planned price. Then they try to make the pubic think the retailer is to blame. Can you help us in any way or sug- gest where we can face those fellows with their dirt and get a square deal before the public? We expect this article has been pub- lished in local papers all over the United) States. We call such misrep- resentation damnable. What do you think? The “copy” that came to our local paper—from which we clipped our en- closure—was signed: ‘Michigan State College of Agr. & App. Scr. and U.S. Dept. of Agr. co-operating—R. J. Baldwin, director Extension Division. Printed and distributed under Act of Congress, May 8, 1914.” Carter & Steere. The letter to East Lansing is as fol- lows: Elsie, Sept. 22—We are the firm whose Mr. Steere just called you about the “Release: Weekly only, week of September 18 and 19, 733.” If ever we have felt that the Gov- ernment was trying to get out of its responsibility and put tt on the retailer, it is now. We want to know where to get in touch with Dr. Fred C. Howe and the George N. Peek who are mentioned in tha trelease. Any Governmenit official knows that the “surcharge” is many times greater than the weight tax and those friends of business are—purposely, we ‘believe leaving that out of the picture. We can iprove, and are anxious to, that from 40 to 45 per cent. has been added to our invoices as a flat charge—not even subject to discount—by Govern- ment release, and your friends Howe and Peek would ignore that, and have the public mobbing merchants for what the Government has done. We feel that retailers are due jus- tice, if not consideration. Carter & Steere. The newspaper article referred to by the above merchants is as follows: Previous reports that Government officials would check retail prices closely to find if undue prices are being charged for any commodities affected by the federal plans to increase farm incomes are confirmed by statements from Washington by Dr. Fred C. Howe, consumers counsel and by George N. Peek, administrator of the adjustment act. Requests to the president of the American Bakers Association from Dr. Howe ask for an explanation for bread prices in seven cities where the charge for a pound loaf is out of line with prices im other cities, None of the cities led to the request. Retail prices for bread increased 1.2 cents per pound loaf from February 15 to August 15. The cost of the flour of bread was 1.11 cents in February and was 2.17 cents in August, so the average increased price of a pound loaf is not excessive. Labor costs and other expenses of baking have also increased. Prices in: fifty-one key cities are checked to determine who is benefit- ting from higher prices for farm prod- ucts. Undue pyramiding of increased costs of raw products will not be per- mitted. Charges for ordinary cotton goods and articles manufactured from cotton are being investigated by Mr. Peek. The tax on cotton adds only 4.2 cents per pound to its cost. Manufacturers or retailers who use the tax as am ex- cuse for adding more than this amount to the price of cloth are not complying with the government's policy of in creasing farm prices without adding unduly to the costs of living for work- ers. For the week of August 30, the aver- age retail price of sheets was $1.16 and the amount of the price which could be legitimately charged to tax was 8 cents. A work shirt containing cotton that had paid a tax of about 31% cents, overalls selling for $1.41 con- tained cotton on which the 'tax was 8% cents, and only 1 cent of the price of unbleached muslin per yard could be charged to tax. Increased prices running as high as 40 per cent. om men’s shirts, 27 per cent. on union suits, and 84 per cent. on cotton mattresses are unduly high and can not ‘be charged to an'y activ- ities of the government in increasing the prices of farm products Mr. Peek and Dr. Howe will continue to release news concerning retail prices and fed- eral agencies will check attempts at gouging. I was asked by L. J. Thompson, President of the Grand Rapids Asso- ciation of Commerce, to send a greet- ing to the luncheon meeting at the Pantlind its object the Hotel yesterday, having for speeding up of local business conditions. I responded to the request as follows: In talking with the new manager of the Herpolsheimer Co. a few days ago, I was greatly pleased to learn that he proposed ‘to specialize on Grand Rapids products and had already installed the lines of the following factories: Grand Rapids Textile Co. Globe Knitting Co. Corduroy Tire Co. Bissell Canpet Sweeper Co. Wolverine Shoe & Tanning Co. An entire floor has been devoted to furniture—Grand Rapids furniture ex- clusively—covering the lines represent- ed by the Grand Rapids Furniture Makers Guild. So far as my knowledge goes tihis is the first time a Grand Rapids house has taken such an advance step in exploit- ing local products in such a broad and dramatic manner. I believe that much must be done along this line by other local houses if we are to present a united front to neighboring markets which undertake to meet us on a competitive basis. The jobbing trade of Grand Rapids suffers in comparison with the record ot ity years ago. This is true of every interior whiolesale center. The jobbing of merchandise has become a local institution, circumscribed to the narrowest possible limits. We must utilize every door open to us to retain what we shave and seek expansion wherever possible. Many lines are no longer handled in a jobbing way. The goods on ‘tthe shelves of the retailer come direct from the factory. Other lines are rapidly following the same tendency. Unless we avail ourselves of every avenue left to us we will soon see the position of the jobber less secure than is the condition at present. We should, in my opinion, discuss this sit- uation in small groups with great fre- quency and ascertain what we can do to stem the tide of centralization which now confronts us on every side—cen- tralization which too often results in extinction. Detroit, Sept. 24——- Since my recent visit with you and Mrs. Stowe I have been receiving each week a copy of your publication. The wife and I have read it each week, with invariable dis- cussion of its interesting features. Only intense preoccupation has prevented me from writing to thank you for the magazine and tell you how much we have appreciated your thoughtfulness In sending it. Any publication which survives fifty years has had character and stamina and value behind it. The Michigan Tradesman. ‘has lived because it cer- tainly has had that. The same ability and integrity which created it have given it life for those fifty years and are still there. The Michigan Trades- man has been and is, for the most part, E. A. Stowe, Please, sir, accept my sincere congratulations on the fifty years you have sat in the editorial chair, coupled with the wish that you may be spared many more years to edit, with the assistance of that faith- ful partner of yours, the publication which has so long reflected you. The Michigan Trades man is a per- sonality paper. It is E. A, Stowe. Throughout its pages one senses the rugged, fearless editor, a spirit of hon- esty and fair play, a contempt for the crooks and racketeers of business. | have long particularly admired the glorious poems which through the vears have adorned your front cover. “When I Am Dead” is a rare gem and cannot have failed to make all who read it pause to think, as it did me. Out Around, of course, is one of your best departments. For years in the pub- lication of “house organs” | have been called upon to write many articles about people and quite a few obituary articles. I’ve been told that I was gifted in that line. I bow to you, Mr. Stowe. I read your articles about men, alive and dead, with warmest adimira- tion of the facility and felicity with which you perform this task. I think you will agree with me that writing about people still among us, or about those who pass into the Inner Temple, is best done by writers whose hearts beat in affection for their brother men —wiho believe in human brotherhood. And who are willing to give expression to some emotion in their writing. I have often thought that the reticence of mem to tell their brother men about love for them is a mistake. The world Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants vepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Other Interests Compel Me to Sell— Neighborhood drug store On main trunk line near large city high school. Modern building, beautiful fixtures, neon sign. Rexall agency. Reasonable rent. Good prescription trade. No dead stock, Attrac- tive price for cash, or terms, to respon- sible party. Address No. 600, c/o Mich- igan Tradesman, 600 COFFEE RANCH FOR RENT—Suc- cessful store iten years. Will rent to ex- perienced coffee man. “Business good in Battle Creek.’”’ Taylor Realty Co., Battle Creek, Mich. 601 IRON and Woodwork Business—Estab- lished forty years. Excellent opportunity for mechanic. Ul health reason for sell- ing. F. S. Clegg, St. Louis, Mich. 602 24 would be sweeter if we told folks that we love them. I believe the world jis ruled by love—love among men—and that no sacrifice of manliness is made when it is shown and expressed, One can readily see, looking about the world, with its greeds and hates and worship of the calf of gold, what is the matter, I purchased a copy of the New York Sun, Sept. 2, 1933, its One Hundredth Anniversary number. It was a treat. Aside from the historic and editorial value of this issue, it contained the most magnificent assemblage of insti- tutional advertisements I’ve ever seen. Those advertisements are, themselves, linked with 100 years of history in New York. It is surprising to know how many business concerns in New York are 100 and more years old. If vou did not see that newspaper I sug- gest vou write for a copy. I would not take a lot for the one I have and treasure. My brother, who died in 1922 while I was in Grand Rapids, was a Sun writer for many years. I worked on the papers in New York as a cub in the days when the great Charles A. Dana was in his editorial chair [ bought, while in Grand Rapids, the book “Memoirs of An Editor” by Mitchell, this successor. A solid and interesting book. George R. Cullen. The blowing of the Ram’s Horn last Wednesday night summoned the Jews, more solemnly than in many years, to their prayers at the beginning of the 5694 of their calendar. Over many centuries they may look back upon great glories and great vi- cissitudes, among the latter the sense- less and brutal persecution visited by the Hitlerites in Germany upon their brethren. Throughout the world the hearts of millions of non-Jews turn with full sympathy to join in spirit in the prayers that rise in the synagogues for deliv- erance from all evil and particularly in this time from the inhumanities that men obsessed with radical and relig- ious intolerance, or any intolerance, perpetrate even upon their neighbors. Thirty-one States have now voted in favor of repealing the Eighteenth Amendment—an episode without prec- edent in the nation’s annals. Only five more are needed to make Repeal an absolute certainty, although it cannot be a legal fact before Dec. 6, when Mane, which has voted for Repeal, and North Carolina, which votes on Nov. 7, hold their conventions. Be- sides North Carolina, four States vote on Noy. 7: Pennsylvania, Ohio, South Carolina and Utah. In. addition, Vir- ginia votes on Oct. 3 and Florida on Oct 10. Here, then, are seven States, only five of which are needed to put Repeal over. In all probability every one of them will join the procession. We shall be out of the Prohibition trenches well before Christmas. Johnson ‘has warned local General “compliance boards” to avoid compul- sion and inquisitorial methods in fur- thering President Roosevelt’s re-em- ployment efforts under the Blue Eagle. He also points out that the boards are not to operate with relation to indus- tries which have adopted permanent codes. The warning is timely and the reference to the limitation desirable. MICHIGAN In any case infinitely more can be ac- complished for the permanent good of the Nation under the N. R. A. if the movement becomes completely co-op- erative instead of a matter of boycotts and forced regimentation, “or else.” A restaurateur at Concord, N. H., lays what he considers a tough prob- Jem before the N. R. A. For two hours each day he employs a boy and gives him one meal besides his wages, Under the code now governing his business this employer finds he cannot charge the youth more than twenty-five cents a meal. His complaint is that the lad eats tremendously—more than twenty- five cents’ worth. But, he admits, he does not want to let ‘him go, because he is such a good worker. Thousands of employers throughout the United States are looking for this youngster. They can use him in their business, even with that appetite. E. A. Stowe. ——__>-+____ Vege’able Consumption Has Almost Doubled in Decade American consumers are using al- most twice as many commercial vege- tables as they did ten years ago. The U. S. Department of Agriculture finds that production of commercial vege- tables in this counitry ‘has risen 72 per cent. in the last decade. During recent years the production has been showing a tendency to slow down, indicating that supplies are fast overtaking the increased demand. In contrast to production, says the Department, prices of vegetables have fallen since 1921. In 1930, 1931 and 1932 they declined to much lower lev- els than the relative size of the respec- tive crops in these years. The Depart- ment estimates that prices averaged six per cent. lower during 1930 and 23 per cent. lower during 1931 than in normal times, due to the marked de- cline in the general price level. 2 Unit Sales Reduced The effort to swell dollar sales by retailers is tending to obscure the vital need of obtaining an increase in. unit sales or in turnover of merchandise tonnage, according to views expressed by retail authorities during the week. The rise in retail prices will automat- ically bring a gain in dollar volume, but this gain can be misleading to con- siderable extent because unit sales may not increase accordingly. In fact, unit sales thus far this month are about 10 per cent. behind a year ago. The importance of a gain in unit sales, it was adided, comes from the fact that the increase is in physical items of merchandise. The more items are turned over, the more labor will have to be employed and the greater the support given the government in its NRA program. —_—__» > Earlier Tranksgiving Day Urged By Retail Group Retailers are being urged by the Na- tional Retail Dry Goods Association to take action to have the date of Thanksgiving Day this year changed by Presidential proclamation from Nov. 30 to Nov. 23, a week earlier. The dry goods association points out that the later date will decrease the holiday shopping season to a few days in excess of three weeks. It feels that TRADESMAN the change to a week earlier during a period “when the nation is making every effort to restore its economic stability” is justified, although recog- nizing “that Thanksgiving day is hai- lowed by the tradition of centuries.” Merchants and trade boards have al- ready expressed favor for the proposal. —_2>- Weather May Influence Prices A price situation awkward to both retailers and manufacturers is cited as a possibility of the next few weeks, if weather conditions hamper consumer buying. Retailers have placed large orders at the higher prices prevailing on women’s apparel and accessories and to that extent the price structure at wholesale has been supported. In the event of a sales let-down at retail, such as that which marked the first half of this month, retail markdowns. would be spurred and the possible piling up of goods at wholesale would tend to force lower quotations. A saving ele- ment is the current absence of large stocks, ———__ «-«e Sales of Better Grade Shoes Up Consumer shoe-buying tendencies are turning definitely to medium. and better price merchandise. Sales of men’s medium-price shoes have risen 5 per cent. since Sept. 1. The gain has been entirely at the expense of ex- treme low-end goods. In spite of the present trend the trade remains skep- tical of the reception consumers will accord higher prices which retailers will be compelled to place on all types of shoes later this year when stocks of merchandise purchased before wholesale costs went up are exhausted. ———_+2 > ___ Hunting Rifles a Feature The demand for guns and hunting rifles continues an outstanding feature of the current business being done in sporting goods. Sales of these items are running well ahead of a year ago, with further increases expected as the hunting seasons open in various sec- tions of the country. The call for adult games thas also expanded appreciably, particularly new versions of bagatelle and games in which an element of gambling enters. Increased leisure was cited as a major factor. ee Call for China Base Lamps Up Demands for china base lamps to re- tail in ranges from $7 to $25 tax the ability of manufacturers to fill the or- ders. Stores want goods for immediate sale and demand delivery within two weeks. The china-base style lamps have completely supplanted pottery types in public favor, producers say. The china bases are popular in) white and blue and combinations. Metal-base lamps continue in good demand in both table and floor styles. ——_..>___ Stores Reorder on Blanke’s A strong demand for part-wool blan- kets of 5 and 25 per cent. wool content has developed in the wholesale market. The goods are wanted for immediate delivery to replace stocks sold in cur- rent home-wares promotions. Higher prices called for by increased wholesale costs have not been put into effect by the stores as yet, as many retailers still have goods purchased at low lev- els. Buyers predict that the higher re- tail prices will be in force before the close of the year, and that 5 per cent. September 27, 1933 wool blankets will be priced at $3.95 and 25 per cent. wool blankets at $9 compared with $1 and $4 last Spring. —_—_+--+___ Grocery Products Sell Freely Demand for grocery products in the wholesale markets is very active, with buyers spreading their purchases over a wide range of merchandise. Canned goods and cooked cereals for delivery next month are ordered in quantity. A number of wholesale establishments have placed orders for Thanksgiving requirements and purchased limited quantities of goods for use in pre-holi- day promotions, Producers have hesi- tated in making substantial commit- ments for delivery later than Novem- ber, however, due to price uncertainty. —_++.___ Speed Holiday Stationery Buying Stationery buyers for many retail stores are now in the New York mar- ket to place orders for the remainder of the goods they need to complete holiday stocks. The bulk of the holi- day buying was done last month be- fore a 15 per cent. rise in prices went into effect, but reports that another 15 to 20 per cent. rise is due shortly brought buyers back into the market. Retailers are anxious to keep holiday price lines at 50 cents and $1 and fee] that any further rise in the wholesale price will force them to alter their sell- ing prices. ——+2 > Gold Rise Lifts Jewelry Prices The increase in the price of gold for manufacturing purposes is causing a rise of around 55 per cent. in the cost of gold jewelry. Manufacturers are adjusting their prices on the official level for gold which the United States Treasury quotes at $31.64, against the fomrer basis of $20.67 per ounce. Re- tailers have been increasing their com- mitments in medium and popular price items and were said to be looking for- ward to a gain over last year in holi- day trade. In the fine stone section. of the trade, quotations have risen, but actual business has been limited. ——_2+ 22. __ Work Clothing Shipments Heavy Retailers in various industrial cen- ters have placed very large orders for men’s work clothing, with current ship- ments to the stores being triple those of a year ago at this time in the case of some leading producers, it was re- ported here yesterday. Retail sales of these garments have forged ahead, but have been hampered by industrial dis- putes to some degree. A report from an executive who visited a number of cities in New England and elsewhere said that re-employment is stiil lagging behind what was expected at this time. —_22-2.___ Dinner Ware Trade Confident Belief that price increases scheduled for later this season on dinner ware sets will not affect consumer demand for merchandise js general throughout the trade at present. Stores) report cus- tomers are now calling for goods in medium price brackets which have been neglected for the last three years. Din- ner sets consisting of thirty-two pieces anid priced at $4.95 and $5 are in de- mand despite the fact that sets of like Size can be as low as $3.98. A sim- ilar tendency is noted in larger sets. ——-_-_2.2-2—_______ No two persons see exactly the same rainbow. 5) SD 0) SD) SD () SD -() SD () ED () ) SD ED) ED) ED (|) ae | *, 1. | haye’ destroyed 2. All matéhes have a Aesmose in our 4. All oily rags and i all rubbish, waste” been put away house who smoke mops are kept in i STAMP papery etc., which from’ heat. and have promised to covered metal i mifht Wave gut “of reach of bes @areful with containers. : caused fire. children. 5 arches, stubs, j FIRE ; / : 5. All electric cords 6. Gasoline is never 7. Keérosene is kept ; GS. Aly vas cophec- i AND are in good Shape. stored’ in -our fea cafe con~ 3 tions. are im good Appliances are hOuwsSe or ever ier, It is never shape ahd’ free discounecied after used there « tor ucéad to start fires. from leaks, RECEIVE using: cleaning. f YOUR REWARD 9. \e. have - sheet 10. All flues and _ LA. Metal ash cans 12. AlL-open: lights metai on floor < Chimneys have , have been pro- areé protected under stoves and « been cleared of , vided for ashes and open fire- on the woodwork | soot and re- from furnace places screened “nearby. “—<——sarred where and stoves. needed. (If any hazard here does not apply to your home, you may stamp out that square.) SCHOOL CAMPAIGN ON HOME FIRE INSPECTIONS The National Board's fire prevention sticker this year is to be used in the schools to “‘stamp out fire” on cards, of which the above is a black-and-white reproduction. The teacher is supplied with a card for each of her pupils and enough stickers to “‘stamp out fire’ on each card. The pupils take their cards home and, with the aid of their parents, make inspections. Each day, as they cor- rect one or more of the fire hazards noted on the card, the teacher will “stamp out’’ those hazards. After the inspec- tion has been completed and the parent has signed the card, the teacher puts on the last stamp and the pupil is presented with the card as a certificate of merit and with an interesting story-booklet as a reward. The real reward, of course, is in having each home a safer place to live in. A spirit of contest and co-operation is injected into the activity by using a “‘score card’’ for each class. £3) 0 D0 D0) SD 0D 0D 0 SD (SD 0) SD 0D) SD 0 SD (0) D0) DD () SD) D (D0) D0) ND () ED () ED () ED () ED -() CD () ED () D(C > © () <> ( ED () GED ©) GED () GD 0 < 3) SD SD () SD () SD () ID ) AD () RD ( ) ED ( ) D(A ( ) ( ) ( ) ( ) REED ) GARR ( ) ( ) GREEN () (D0) D-DD () D(A () ED () ED - ()- ()
() SD -() D(A ( ) -() D-( STAN DARD BRANDS INCORPORATED rua insutares savings - hehp Ving ths analpaalef N AYAY N ; the New Attractive Cellophane 8; Ny INGS rope cance Wrapped Carton. SEPV ICE The Same High Grade Uniform CTARI | ITY Quality — Lower Cost AVAILABLE FROM . rr COMPANIES T d I ed Sales is Positi Evidence That QUAKER COFFEE THE, n ILL MUTUALS ACENCY Pleases the Consumer. OFFICES AT | LANSING rT DETROIT LEE & CADDY i GRAND RAPIDS