ACH « ON i SC 4 (ty Vifty-first Year PE SNELL FRENDS = VS S/he ONS PS oo | Scie 5 og Ps 5 Or arc We 24 . Woe a Y, NEO CAR SRV ACE r Ga RAR (Ga = : SC SE ch NS 5S) . y SH ry) mere.) (Sq F YA te y FH WCE WEA LEO a? EI NINE LS KO ee ee ee: G eS AED Be FAM ELON “Sat Oe et SW CoO e\ Clint @eeGureex eg SZ NSS IN ee PUBLISHED WEEKLY (GX Gee TRADESMAN COMPANY, PUBLISHERS S702) SACHS) E ST, OA RECO ALA Ai PLPC NOR ESS ARUN PA RSENS GRAND RAPIDS, WEDNESDAY, OCTOBER 11, 1933 The Guests of God From the dust of the weary highway— From the smart of sorrow’s ro Into the royal presence— They are bidden as guests of God. The veil from their eyes is taken Sweet mysteries are shown Their doubts and fears are over For they know as they are known. For them there should be rejoicing And festival array; As for the bride in her beauty Whom love hath taken away— Sweet hours of peaceful waiting Till the path that we have trod Shall end at the Father’s gateway And we are the guests of God. Recompense Who never wept knows laughter but a jest; Who never failed, no victory has sought; Who never suffered, never lived his best; Who never doubted, never really thought; Who never feared, real courage has not shown; Who never faltered, lacks a real intent; Whose soul was never troubled has not known The sweetness andthe peace of real content. | E. M. BRAINERD. I I I IT IE II I NI IT IT IT IT TI IT TTT NT OT a a SF ee Oe er a ee age THE CORN PRODUCTS REFINING COMPANY presents the STAR REVUE A Stupendous Array of Radio’s Foremost Artists featuring... ¥% NINO MARTINI WE DO OUR PART Internationally known young tenor soloist. Member of Metro- politan Grand Opera for the 1933-34 season. * ERNO RAPEE Noted musical conductor and director at Radio City Music Hall. Also a talented composer. % JANE FROMAN New Ziegfield Follies. Captivating singing sensation scheduled for stellar role in * TED HUSING Outstanding as radio’s foremost master of ceremonies and announcer extraordinary. %& JULIUS TANNEN Broadway play hits. Most urbane comedian in show business. Starred in numerous % 45 PIECE ORCHESTRA under the Personal Direction of Erno Rapeeé Recruited from among the music world’s finest and most talented members. ¥%& VAGABOND GLEE CLUB of 11 VOICES Radio’s newest sensation, offering unusual renditions of song hits— Old and New. EVERY SUNDAY EVENING Time of Broadcast City Station New York City........ WABC...... 9PM Philadelphia ........... WCAW...... 9PM Ceneo................-. WBBM......8 PM ion... WNAC...... 9PM Pittsburgh .............. WIAS...... 9PM Cleveland ............... W iH XK........9 PM Detwor .........-.--.... CK LW.......9 PM Cincinnati .............. WEKREC...... 9PM Baltimore............... WCAO.......9 PM St. Libeie................, KMOX...... 8PM Kansas City............ KMBC.......8 PM Minneapolis—St. P..WCCO...... 8 PM New Orleans........... WDSVU...... 8PM Oklahoma City........ KOMA...... 8 PM A... WGST.......8 PM Worcester............... WORC.......9 PM Moviotk... W TAR.......9 PM COAST TO COAST Time of City Station Broadcast Little Rock........ RiRA....... 8 PM Salt Lake City...K S L........ 7PM Los Angeles...... nm of... 6PM Portland ........... ROIN........ 6PM San Diego......... K C B........ 6PM San Francisco ..K FR C........ 6PM Spokane ........... REYY.......- 6PM Seattie............- S © 1......: 6 PM Washington ...... WISY........ 9PM Louisville......... WHAS.......8 PM Buffalo ............ WC R........ 9PM Syracuse........... WFEBL........ 9PM Hartford........... WDRC........ 9PM Fort Wayne...... WOWO........ 8PM BAO oo ceca. WADC....... 9PM Albany ............ WOKO........ 9PM COLUMBIA Time of City Station Broadcast Tolede....:......... WSPD........ 9PM Indianapolis...... WFBM........ 8PM Providence........ WEAN........ 9PM Memphis........... WREC........ 8 PM Denver ............ a ft Z....... 7PM Milwaukee........ WIsS........ 8 PM Waterloo........... 7 eT... 8 PM Sioux City......... ASC J.......: 8PM Dates .............. RRLD....... 8 PM Houston ........... Aree... 8PM Yankton........... WAX... 8PM Tacoma............ S v4. 6PM Stockton........... K W G........ 6PM Fresno.............. BR MT. 6PM Santa Barbara...K D B........ 6PM Sacramento........ KFPRBE........ 6PM Bakersfield........ KERN........ 6PM NETWORK ae ce eee 6 ite @ cess nas 2 epi Fh ato fe Paredidia story eee. Sa Fifty-first Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself, DEVOTED TO the best interests of business men. SUBSCRIPTION RATESareas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent. each. Extra copies of current issues, 10 cents; issuesa month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the fk of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions SOME TRENDS IN TRADE Sidelights cn the General Business Situation Colonel Ayres of the Cleve- Jand Trust Company, who has production records dating back to 1790, says that “‘industrial pro- duction advanced from March to July with a sustained vigor never before equaled or even approach- ed in our economic history. The percentage increase during that period was more than three times as great as that of any previous four months in our history.” Since March recovery effort may be divided into cycles. 1. From March through July we were preparing for recovery and in so doing we achieved a consid- erable measure of recovery. 2. Now we are trying to adjust our- selves to the new conditions— and it is proving more painful than most of us expected. 3. The next phase is for the new partner- ship of government and business to make some profits. And the time is fast coming when Mr. Roosevelt will have to announce what, if anything, he will do on that much-argued- about subject of inflation. Busi- ness men, through the Committee for the Nation, are bombarding him daily for action, and on the first of January will come a Con- gress which a straw-vote shows stands 95 per cent. in favor of printing more greenbacks. Every time the demand for monetary inflation grows heated the President shows his resource- fulness by countering with a form of budgetary inflation. During the fortnight he (1) had the Federal Reserve step up the purchase of governments,’ (2) appropri- ated 75 million for the needy, (3) “GRAND RAPIDS, offered to loan cotton farmers 10 cents a pound on their cotton if they cut down next year’s plant- ing—a possible loan of 400 mil- lion, (3) announced through Sec- retary Ickes that the $3,300,000,- 000 public works fund will be ex- hausted by January |, (4) an- nounced the construction of 50 million dollars’ worth of army houses, (5) announced plans for spending 25 million at once for building subsistence homesteads, (6) formulated tentative plans for releasing $2,000,000,000 to deposzitors in closed banks, (7) arranged to loan rairoads the money to buy 700,000 tons of rails, (8) indicated the early recognition of Russia and the opening up of that potential bil- lion-dollar market .for machinery. cotton, building materials, etc. We wonder if the President will not have something important to say on or about the fourth of this month. We have no inside infor- mation. It is just a hunch, based on the fact that most of his an- nouncements have come on that date, and also that he must know, master ps chologist that he is, that the blue eagle isn’t quite as chipper as he was, and that the country soon will need something new to worship. At the moment there seems to be very little confidence about price levels. The theory still per- sists that prices are destined to go much higher, but no one knows how or when this will happen, or whether there will be enough pur- chasing power to sustain high vol- ume at high prices. True, two mil- lion or more men are back at work and minimum wages have been raised, but the white collar work- ers are no better off, nor has there been much increase in the spend- ing power of laborers receiving more than the minimum. The Axton-Fisher Tobacco Co., of Louisville, is rushing an additional seven-story plant to completion, and present factories are working day and night on four shifts of six hours each. The principal product of the company is the menthol-cooled Spud cig- arette, which was aggressively and fearlessly promoted throughout the depression. Net earings for the first half of this year quadrup- led earnings for the same period last year, and set a new high rec- ord in the history of the firm. A. W. Robertson, Westing- house Chairman, told the Con- troller’s Institute last week that ““we will make no progress if we are always hesitating to the end WEDNE SDAY, OCTOBER 11, that no man will be thrown out of work, or that no overproduc- tion or overexpansion will result from the change. Every machine that has a place in our economic life is a labor-saving machine and has given great wealth to the world which, in turn, has enabled the people of the world to employ and be employed.” According to a compilation made by Rand McNally & Co., nearly 16 per cent. of the banks have closed during the pa:t year, but the total banking resources of the Nation have declined less than 10 per cent. The deflation- ary policy can be seen from the decline of nearly 19 per cent. in loans and discounts. But the credit expansion plan of the Federal Reserve System now is beginning to take hold. Buziness loans, not including se- curity loans, gained $35,000,000 in the past week, but the total for reserve bank members was only 91 per cent. of the total on the corresponding date last year. There has been some letdown in automobile production and sales, but it seems probable that automobile business will be great- er in the last half of the year than in the first—which is contrary to normal trends. Buick’ s deliveries in the first ten days of September were 182 per cent. of last year; Pontiac sales in the same period were greater by 1,662 units than last year. State gasoline taxes seem to have reached a point of dimin- ishing returns. For the year to date the total collections are off 3 per cent. Automobile registra- tions for the first half of the year were 5.1 per cent. under last year. “A Pooled Accounts’ credit plan has been sponsored by the Association of Commerce in Mil- waukee. Debtors are invited to bring in all their accumulated bills and state the difference be- tween their income and necessary living expenses. The Association receives a lump sum payment each month, and allocates the money among the various cred- itors. Each is given equal treat- ment. A separate credit pooling plan protects the debtor from threats or garnishments by the more ag- gressive creditors, and from the extra expenses which these actions entail. The plan seems practical. Why wouldn't it be a logical de- velopment of the functions of trade associations? ———_~- ++___ From the point of view of the hat- seller, two heads are better than one. 1933 Number 2612 ARE YOU PATRONIZING The Stere Which Sells Calamity to Your Town? Look at your dollar, Mr. Buyer, before you spend it. And when you do let it go, be sure that it returns something for your town. Because as your town grows your business increases, and as your town declines your prosperity de- cl'nes—your prosperity fades. A penny saved in the price of a com- modity is an expensive penny if in saving that penny your town loses a dollar. By that we mean just this: A merchant is valuable in just the proportion that his money stays on the town site. If he keeps it in town, he builds up the com- munity’s capital. Even if he gives it to his church, or his club, or to his civic improvements, it adds to the security, beauty, and substan- tial worth of the town. If he builds his home or just adds to his stock, his taxes put in the public pot de- creases the taxes of his neighbor just that much. And the custo- mer's penny saved out of his dol- lar on the price of a commodity is a loss if the dollar leaves the town and goes to the accumulated dol- lars that are poured into Wall Street. Before letting loose of your dollar, consider the man who gets it. Does he help the town? Is he public spirited? Can he be counted on in times of emergency to give his time, his money, his brains, and his patri- otic endeavor to building the town where you live, where your fam- ily and your life are invested? If your merchant is an alien to the community, merely sinking his blood-sucking beak into the veins of the town, drawing off its idle dollars, his prices must be weigh- ed against his menace to the com- munity’s prosperity. The fly-by- night peddler of bargains is really selling calamity to the town wrap- ped in his shoddy goods. For every man who spends a dollar in a town rises and falls by his town’s success or failure. So study the givers’ lists that are published in the paper, look at your church donations, look at the membership in your Chamber of Commerce, look at the men who lead public enterprises, and let your dollar follow in the path of its highest prosperity. And the highest prosperity of every man’s dollar is that which leads to a better town. William Allen White Lines of Interest to Grand Rapids Council The October meeting of Grand Rap- ids Council was called to order Sat- urday evening by Senior Counselor Waener, with about eighty members present. Due to the publicity given the meeting there were many present who have not attended for some time. It was a pleasure to see some of the old members who have been connected with the order longer than the life of many of our newer members. Among the old timers was Daddy Keyes, who has rounded out a membership of forty years and during that long span of years has never drawn one cent of indemnity. That is a record which very few can equal. Daddy was the first full term Senior Counselor of Grand Rapids Council. The meeting swung into action with a bang and business was transacted with precision and dispatch. Many im- portant details were discussed by the members, especially by the team work group. This group, headed by Past Counselor and Council leader, W. E. Lypps, presented a resolution concern- ing the Council’s co-operation with the local municipality in furthering public works. The resolution was unanimous- ly adopted. Another interesting fea- ture of the meeting was the taking of testimonials from the members as to the condition of their business. The statements gave one a very vivid cross section of business conditions, locally and in territories at a distance. The average on the reports showed that conditions are improving. This record is kept by the secretary and will be used in making projections in the fu- ture. After the transaction of business, Leader Lypps was called to the Junior Counselor’s station; where he present- ed team work as an order of business under the heading of unity. After out- lining some of the group’s plans he in- troduced A. G. Guimond, of Detroit, state director of team work. Director Guimond discussed the new salesman’s code briefiy. As he was to speak later to an open meeting he conserved his dynamite for that time. The meeting was closed at 9:45, with the announce- ment that there would be a gathering of the Ladies Auxiliary and visitors assembled in the chambers to partake of the team work program, W. E. Lypps opened this meeting by outlining a program for the year which the team work group hoped to follow. Leader Lypps has some very definite ideas and if the Council will co-operate with him much good will be accom- plished and the net results will be a bigger and better Council. Al Guimond was next on the pro- gram and he never fails to click with his listeners because he is thoroughly sold on team work and he knows what he is talking about when he steps out before an audience. He gave a resume of the work the various groups had done and what they expected to do. MICHIGAN Mr. Guimond said that the group ex- pects to get results that will be na- tional and world wide in effect. He gave the high lights on the new code for salesmen, which we hope to present through these columns at a later date. Al closed his remarks by reading ex- cerpts from a letter written for the Sample Case by President Roosevelt when he was governor of New York. In this letter Mr. Roosevelt emphat- ically stated that the traveling sales- men were going to be the big factors in bringing the country back to normalcy. It is not to be doubted but what the President will gladly sign the code when it is presented to him. Muskegon and Kalamazoo Councils were represented at the meeting. E. P. Monroe, Frank Anderson and Her- man Anderson attended from Muske- gon and C. W. Sipley, M. O. Leach, R. Folkers and E. Fraker attended from Kalamazoo Council. At the close of the mass meeting the Ladies Auxiliary served ice cream, cake, mixed nuts and coffee. The way the eats disappeared proved that those who labor in any cause must be sus- tained by ample and wholesome food. Don’t think for one minute that the Ladies Auxiliary cannot furnish the eats. Following the lunch a few am- bitious salesmen rolled up the floor covering and Mrs. Tom Fishleigh, at the piano, gave the crowd tome tickle- toe music to dance by. The gathering dispersed at low twelve, with the in- formation that the November meeting would be a bigger and better session than any held for some time. Better mark the first Saturday in November on your calendar so that you will be sure and be on hand when a flock of surprise packages will be handed out to the members. Believe it or not—the steno’s new seal skin coat was not given her to keep her warm but to keep her still. Selby Miller, chairman of the enter- tainment committee, was unable to at- tend the last meeting because of ill- ness. He is reported to be on the road to complete recovery. Mrs. R. S. Hallgren, who has been confined to a local hospital for the past week, is reported on the mend at her home, 725 Bagley. Council mem- bers and the Ladies Auxiliary extend their sincere wishes for her speedy re- covery. Counselor Orrie Geelhoed, represen- tative for Brown & Sehler Co., suffered a severe injury to his eye last week. He was breaking up some kindling when a piece of wood bounded and struck him in the eye. Fortunately the sight was not injured permanently, but Orrie will wear a blinker for some time. Much sympathy, Old Timer. We real- ize that it is quite necessary for us to keep both eyes open in order to get by during these times. D. A. Drummond, successful real estate operator and an old-time mem- ber of Grand Rapids Council, ‘faw down and go boom.’ Dave's feet got the best of his equilibrium and caused him to capsize, resulting in a badly sprained hand. Nothing serious, but we understand that Dave will not walk on his hands for some time. We ex- tend our sympathy and hope that the injury does not erase that hearty smile Dave always wears . TRADESMAN E. J. Steeby of 1807 Horton avenue, who was injured in a motor accident last January, is still suffering from the injuries received at that time. He is unable to return to his position, due to severe pains in his back and hip. Coun- selor Steeby has had a long pull back to normal health and the Council sin- cerely hopes he will soon be back on the job again. The guide at the Grand Canyon told the party that it took millions of years for the great abyss to be carved out. A New Yorker replied: “I didn’t know it was a Government job.” Letters have been received from Dan R. Lewis, of Haddon Heights, N.J., and Alva Cruzen, of Arcadia, Califor- nia. Their being on opposite coasts does not immunize them from a yearn- ing for some home news. Each re- quested that he be remembered to his friends and “for gosh sakes — write.” Persuasion is the soft glove; convic- tion is the iron hand beneath. Use both. H. Fred DeGraff spent the week end in Detroit on business. Due to some important business engagements, he was unable to attend the meeting. Lewis De Boer, a former member of the Council, has opened a restaurant in Marne and cordially invites all his friends to visit him when in the town. Having been a traveling man, Lewis should know what to cook to please the travelers. Word has been received from Past Counselor Dan Viergiver that he has been transferred from Buffalo to Syra- cuse, N.Y. The move comes as a pro- motion for Dan and it is accompanied with a substantial raise in salary. He is doing sales promotional work for the Olds Motor Works, of Lansing. Congratulations and many happy re- turns of the event. Landlady: “A professor formerly oc- cupied this room, sir. He invented an explosive.” New Roomer: ‘A, I suppose those spots on the ceiling are the explosive.” Landlady: “No, they’re the profes- sor.” The fact that Ray Shinn fills the Chaplain’s station in the Council saved Lansing inhabitants from hearing an explosion of expletives last week. Ray parked his car at the curb and was calling on a customer. When he emerged from the store he could not locate his car. After hunting around for a time he located it about half a block down the street from where he had left it. Striding down to the car, muttering what he would do to the darn thing, he found upon his arrival that the said car had embraced a fine large tree and the front end was some- October 11, 1933 what the worse for the contact. From evidence gained, Ray decided that it was not the car’s fault but that some one had given it a shove and it had started out on an uncontrolled wild ride and had wound up its jaunt when a tree had stepped out and interfered with its progress. Ray is snooping around trying to locate an old fash- ioned hitching weight and a length of rope. He remarked a hefty boat anchor might be used as he wanted his trans- portation to stay put when he left it for a few minutes. If you think the automobile has come to stay, try parking your car over half an hour. : Raymond Bentley and family spent the latter part of last week at the Cen- tury of Progress. We expect some very interesting high lights on the fair when we see Ray. When you see a married couple coming down the street the one who is two or three steps ahead is the one that’s mad. We promised last week to give you the low down on the bag of game Wal- ter Lypps secured on his hunting trip in the Upper Peninsula. When the in- formation reached us we were tempted to put the old gun away in moth balls and hang up the hunting togs forever, because Walt proved himself to be a peer among all the nimrods. He hunt- ed in the Whitefish Bay district and brought home twenty ducks, four part- ridge and two rabbits. There are two reasons why he got such a bag—game is plentiful and Walt is a dead shot. He has been removed from our razzing list for the balance of the season. All some hunters ever bag is their trousers. Frank Holman has returned home after spending three weeks in Chicago doing detail work for the Atlanta Sales Corporation. His company specializes in bird foods. Frank related a little incident which happened while calling on some of the foreign trade. He had put over a whiz of a sales talk on bird seed and when he had concluded, the proprietor said, “Sure I take him, how you cook him?” Frank said he en- joyed the change of work, but was glad to get back home and on the old terri- tory. Ever notice a bunch of pesky spar- rows harass a native bird that was try- ing to feed? Their dipping, darting maneuvres may be likened to the tax hounds which are forever hopping onto the automotive industry, which is one of the largest industries in the world. The following figures will give you some conception as to the magnitude of the business that is done yearly even (Continued on page 7) M. E. Davenport President. BUSINESS EDUCATION At the DAVENPORT-McLACHLAN INSTI- TUTE is of higher grade because this school is Chartered by the State as a Class A College with power to grant degrees. College training for business is just as important as for any other profession. It is always a pleasure to give information regarding our courses. Fall terms start September 5 and October 1. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Avenue, Grand Rapids, Michigan October 11, 1933 MICHIGAN TRADESMAN .. Trust Service Exclusively . . For STRENGTH look below the Surface Sound, conservative management, ample resources, an experienced personnel, these are safety-factors that have enabled THE MICHIGAN TRUST COMPANY, in the transit of the years to withstand the cross-currents of economic and business cycles. . to maintain its record of trustwor- thiness . ASAFE EXECUTOR AND TRUSTEE te MICHIGAN TRUST . GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN MOVEMENTS OF MERCHANTS. Howard, City—LaMorre’s 5c to $1 Store is now open for business. It is located in the Masonic block. St. Joseph—The Dixie Fuel Ter- minal Co., has increased its capital stock from $15,000 to $50,000. Kalamazoo — The Imperial Orange Crush Bottling Co. has changed its name to the Imperial Beverage Co. Sales avenue, has Miuskegon—The Liquidating Co., €8 West Webster opened a branch store at Terrace and Webster. Kalamazoo—The Peter Pan Baker- ies has installed new equipment which will give it a capacity of 45,000 loaves of bread daily. Edmore—R. A. Bowersox has sold his grocery stock and store building to R. Smith, formerly of Saginaw, who has taken possession. Ithaca—The Tucker Coal Co. has been organized with a capital stock of $50,000, $10,000 of which has been sub- scribed and $1,500 paid in. Lowell—The Lowell Lumber & Supply Co. has taken over the prop- erty and business of the Hoyt Lumber Co. and will consolidate it with its own. Detroit—The K. & N. Penny Cafe- teria, Inc., 2444 Woodward avenue, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—The Standard Clay & Sand Co., 16511 Roselawn avenue, has been incorporated with a capital stock of $75,000, $47,500 being subscribed and paid in. Muskegon Heights—The C. Thomas Co., of Grand Rapids, opened a new double grocery store at 32-34 Broad- way with Harvey Dowl as manager. Lansing—Louis Estfan and M. N. avenue, Nakfoor have engaged in the restau- rant business at 1701 South Cedar street under the style of the Cedar Way Cafe. Detroit — The Krue-McMorrow Corporation, 1330 West Lafayette Bivd., dealer in radios and accessories, has changed its name to Harland, Krue & Co. Detroit—The Painters Supply Co., 2512 avenue, and retail dealer in wallpaper, paints, Grand River wholesale ete. has changed its name to the Craigie Paint Co. Detroit—The O. K. Drug Co., Inc., 3541 Hastings street, has been organ- ized to conduct a retail drug business with a capital stock of $3,000, all sub- scribed and paid in. Detroit—The Tapert-Wiseman Me- morial Funeral Home, Inc., 1086 East Grand Blvd., thas incorporated with a capital stock of $1,000, all sub- scribed and paid in. Detroit—Sloan’s Cut Rate Hard- ware Co., 13214 Jefferson avenue, has been organized with a capital stock of 500 shares at $10 a share, $5,000 being subscribed and paid in. Detroit—The Ace Bag Co., 957 First Nat'l. Bank Bldg.. has been organized to deal in new and used bags and bur- laps with a capital stock of $1,000, all subscribed and paid in. Flint—The Citizens South Saginaw _ street, been Market, 113 restaurant, MIiCHIGAN wholesale and retail meats, groceries and confectionery, has changed its name to Mansour’s Market, Inc. Detroit—The Irish Hills Distilleries, Inc., with business offices at 820 Book Tower, has been incorporated with a capital stock of $1,250,000, of which $78,250 has been subscribed and paid in. Muskegon—The Hughes Shop, deal- er in ready-to-wear apparel for wonien, also millinery, opened for business at 225 West Western avenue, with Jacix Rolnick, formerly of Chicago, as man- ager. Battle Creek—Neon Electric Signs, Inc., has been organized to manufac- ture and deal in signs with a capital stock of 5,000 shares at $1 a share, $3,600 $2,600 paid in, Detroit—A. Galante & Corrado Co., 2431 Russell avenue, has been organ- ized to deal in cigars, tobaccos and notions, with a capital stock of $6,005, $3,000 of and paid in. being subscribed and which has been subscribed Romeo—The Romeo Creamery, Inc., has merged its business into a stock company under the same style with a capital stock of 1,000 shares at no par value, (book value $2.46) $1,000 being subscribed and paid in. Detroit—The U. S. Automotive Sur- plus Co., Inc., 3931 Grand River ave- nue, has orgaaized to purchase surpluses automotive concerns with a capital stock of $2,500, all subscribed and paid in. Detroit—Flemings, Inc., 803 Fran- cis Palms Bldg., has been organized to import and distribute wines and other beverages with a capital stock of 100,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—The Detroit Glass Co., Inc., 4005 Grand River avenue, glass for autos, has merged the busi- been and sell from dealer in ness into a stock company under the same style with a capital stock of $1,000, all subscribed and paid in, Highland Park — The Economy China Co., 16231 Woodward avenue, wholesale and’ retail china and pottery, has been incorporated with a capital stock of $10,000, $5,500 of which has been subscribed and paid in. Lansing — The Lansing Heating- Ventilating Co., has merged its plumb- ing, heating and ventilating business into a stock company under the same style with a capital stock of $25,000, $10,000 being subscribed and paid in. Detroit — Sternhagen & Son, Inc., 1511 Winder street, dealer in food products, has merged the business into a stock company under the same style with a capital stock of $10,000, of which $1,659.56 has been subscribed and paid in. Detroit — Heinman’s Inc., depart- ment store and women’s wear, has been organized with a capital stock of 500 shares at $20 a share, $3,500 being subscribed and paid in. The business will be conducted at 14221 East Jeff- erson avenue. Fowlerville—J. A. Byerly, of Owos- so, who conducts a chain of grocery stores, has purchased: the Mrs. Carrie Miner grocery stock and store build- dealer in ing and will occupy it with a stock of” groceries as soon as the building has been remodeled. TRADESMAN Lansing—Frank Preuss, 64, founder of the wholesale and retail meat busi- Frank & Son. East Grand River avenue, died at his home, Oct. 7, following an illness of nearly two years, most of which time he was ness of Preuss confined to his bed. Burial was in Mt. Hope cemetery. Muskegon—D. E. Hower, proprietor of the Style Shop here for 17 years, has remodeled his former residence at 318 Houston avenue into a unique and modern shop for the sale of wearing apparel for women and misses, which he will conduct with the assistance of Mrs. Julia Lovelace. Wayland—Mr. and Mrs. Arthur Rockwell, who have been in charge of the Wayland hotel the last three years, leit Monday for their new home at Daytona Beach, Fla. W. QO. Ephlin, of Grand Rapids, is in temporary charge of the hotel, which is owned by August Hardy, of Grand Rapids. Crow, who has owned and conducted hotel Crow Saugatuck—Edson G. for the past eight years, has purchased the Saugatuck hotel, on the river front. Several old buildings will be removed from the property and the grounds edge. The hotel will be modern’zed throughout. beautified to the river's Ludington—Floyd Vogel, Manager of the Central Shoe Store, announces the sale of the interest in the stock of the Frank Washatka estate to William I. Burdick, field representative of the Central Shoe Co., St. Louis, Mo., who will retain his present position and the store will continue under.the manage- ment of Mr. Vogel. Petoskey—Theodore J. Bathke has purchased the interest of his brother, Louis R. Bathke, in the grocery and meat stock of Bathke Bros. and will continue the business under his own name, with Lester Hilderbrant. of Har- bor Springs, in charge of the meat de- partment. The former system of credit business has been eliminated and a strictly cash basis established. ee Manufacturing Matters Detroit—The New Deal Radio Corp- oration, 5736 Twelfth street, has been organized to manufacture and deal in radio with a capital stock of $5,069, $1,000 being subscribed and paid in. Detroit—The Aerseel Co., 1114 Buh] Bldg., has been organized to manufac- ture and sell auto parts and interior fittings, with a capital stock of $50,- 000, $25,000 being subscribed and paid in. Detroit—Thermatic Appliances, Inc., 9050 Alpine avenue, has been organ- ized to manufacture and sell heat ap- pliances with a capital stock of $20,- (990, $2,500 being subscribed and paid in. Flint—The M & § Beverage Co., manufacturer of soft drinks, has merg- ed the business into a stock company under the same style with a capital stock of $20,000, $10,000 being sub- scribed and paid in. a Detroit—The Jewelers Supply Co. of Michigan, 512 Metropolitan Bldg., manufacturer of watch parts and chem- icals for jewelers, has been incorpor- ated with a capital stock of 5,000 shares. thr “growth and revelation October 11, 1933 at $1 a share, $5,000 being subscribed and’ paid in. Detro.t—The Capitol Pipe & Nipple Works, Inc., 2762 West Jefferson ave- nue, has merged its business into a stock company under the style of the Capitol Pipe & Nipple Manufacturing Co., with a capital stock of $5,000, al! subscribed and paid in. St. Louis—The Alma Manufacturing Co., manufacturer and dealer in axie parts, Ci, incorporated with a capital stock of $25,000 common and 10,000 shares ai $1 a share, of which $12,500 has been subscribed and paid in, Detroit — The Industrial Conveyor Co., 14262 Birwood avenue, manufac- turer of conveyor equipment, has merg- ed the business into a stock company under the same style with a capital stock of 1,000 shares at $10 a share, $10,000 being subscribed and paid in. motor vehicles, has been —_>-2____ Proportion of Retailers Sales Requir- ing Delivery Increasing Customers are requiring that an in- creasing proportion of goods they buy shall be delivered by the retailer, ac- cording to a survey of retail parcel de- livery in department stores, dry goods and specialty stores made by the Bu- reau of Foreign and Domestic Com- merce at the request of the National Retail Dry Goods Association. The survey was recently printed by the NRDGA and is being distributed by that organization. It is based on data gathered in 1931 and 1932, from stores and consolidated delivery organizations throughout the country, with a special case study in Boston. The survey shows that at least up until last year the proportion of goods sold requiring delivery was increasing and had increased steadily for several years. It was found that customers were moving farther away from the neighborhood of the store traffic in the downtown shopping districts, Custom- ers are reported to be more “service conscious” now than they were a few years back and are demanding that their packages be sent home, regardless of their size. Continuous efforts on the part of retailers to out-do each other in the matter of service to their customers and increasing availability of charge accounts are shown as further tending to increase delivery. The habit of sales persons of asking the customer of she desires to have the article sent is indi- cated as causing more customers to accept the suggestion and increasing the delivery burden. Without credit on a huge scale, the world as we know it, could not con- tinue its daily life. Money as a medi- um of exchange, is in most restricted and infrequent use, when compared with the dependence which men put upon credit. Destroy or impair credit and the trade of the world begins to slacken even to the stopping point. That which impairs credit is lack of confidence, and again it must be re- peated that lack of confidence springs from observation of men’s conduct, which conduct, in turn, is the out- of character. Once again, we come back from eco- nomics to morals—Dr. Nicholas Mur- ray Butler. October 11, 1933 MICHIGAN TRADESMAN Essential Features of Staples the Grocery The Master Code— Another week has gone by without the President hav- ing approved the master code up to this writing—Wednesday noon. It has not been under discussion with the A.A.A. for two days and it is thought that a decision will be reached before the end of the week. Sugar— Local jobbers hold cane granulated at 5.20c and beet granu- lated at 5c. Tea— The market has shown but little change during the week and with slight advances in Indias and Ceylons. Prices in this country have shown lit- tle or no change, but the markets are firm, though the demand is not more than fair. Consumptive demand for tea is about as usual. Coffee—The market for green Rio and Santos sold in a large way 3tarted the week with considerable weakness. Later some buying from Europe pro duced some strength, helped by condi- tions in Brazil. The undertone, how- ever, is at this writing quite weak and business is dull. Actual Rio and San- tos sold in a large way green; demand is very poor at present. Prices are about unchanged. Milds show no change for the week. Jobbing on roasted coffee is about steady. Canned Fruits — The canned fruit market keeps in a narrow range, while distributors continue to take goods on contract rather than do any new buy- ing. The market in general is holding up remarkably well in view of the lull in trade. This steadiness is inspired by the fact that unsold surpluses in the hands of the packers are not large and canners are optimistic on the outlook. They feel that once the uncertainty over codes is out of the way, business will be able to proceed more normally. The California fruit situation is un- changed. Shipments on old contracts are reported at code prices, but no new business. Canned Vegetables—Show no mate- rial changes this week and there is little buying reported. Basically the market continues steady. Packs are light and future buying, with a good movement of merchandise on contracts, has left packers in a relatively favor- able position, Not only are some stocks definitely below last year’s in quantity, but many are reporting less unshipped goods in their warehouses. The present lull is causing a lot of concern in the trade, but probably its Causes are exaggerated. There was so much speculative buying a short time ago that a reaction was in the cards. Added to this is the fact that the apparent sidetracking of currency in- flation has brought forth a different sense of values. A slow steady im- provement in business is more to be desired than a temporary rush with its resultant headache. There have been a few signs of reaction in prices, but nothing at all serious. Progress has been impeded by the delay over whole- sale and retail codes, which doubtless has handicapped distribution. The California winter spinach crop is com- ing along in good shape and one oper- ator believes it will be possible to make delivery in N ovember-December, rath- er than December-January. Prices are up, Owing to increased labor costs and other items and a fairly sizable busi- ness has been reported. Baltimore re- ported the South is just getting started on spinach in a limited way. Southern tomatoes are unchanged as the week opens and other Tri-State items are well maintained. New Jersey pumpkin and squash look short, but the crop could still be materially increased by tavorable weather. Canned Fish— Demand for salmon has been quite dull since the last re- port, particularly on Alaska reds, pinks and chums, Prices, however, are well maintained, although there has been some shading in pink salmon. Other tinned fish unchanged and quiet, except that there has been some shad- ing in shrimp. Dried Fruit—The dried fruit market shows up satisfactorily on the Coast this week, with prices generally firm to slightly higher. Apricots are espe- cially strong, while raisins held firm with future sentiment for higher prices as a result of the progress being made in the stabilization campaign. Califor- nia prunes hold firm in the large sizes, with a slight tendency to level off in the smallest sizes, as a readjustment to supply. Northwest prunes will grade smaller, it is reported, and a marked shortage is looked for in 30-40s and up. There are practically no 20-30s and only a very small percentage of 25-35s. Confidence is gaining among growers and packers in the Northwest, and they are following the California prune market closely, expecting to see advances in Italians if the California interests held their gains. Beans and Peas—Demand for dried beans is very poor and the market is weak, with the possible exception of marrows, which are relatively stronger than the other varieties. Dried peas are also neglected and weak. Cheese—Cheese is in moderate de- mand at steady prices. Olives — Olive prices have a very firm appearance. Replacement costs are high, being advanced by the strong foreign exchange and the short crop of olives this year. Demand is limited, consumers showing a desire to wait out the market for new developments. It seemed likely that spot prices will work higher shortly. Olive Oil — The olive oil market has shown no change abroad since the recent decline in prices in both Italy and Spain. Importers have not got much faith in the primary market on its present basis and are not inclined to order until it shows further evidence of stability. Stocks here continue light and demand is routine. Pickles — There is very little de- mand for either dill or sweet pickles. The market, however, has become very firm. The pack this year is less than 2,000,000 barrels, compared with a nor- mal of 5,000,000 to 6,000,000, which, plus an exceptionally small carryover, has put the market on a very strong basis. Rice — The rice market in the South is leading the way in recovery with millers buying rough freely where of- fered. Reports reaching here in the last few days said that $3.25 was bid and refused for Blue Rose by the bar- rel and that some 75 per cent. of the Prolific crop in Louisiana and Texas had been disposed of. The rough mar- ket has advanced %c in the past ten days and has picked up volume on the advance. Distribution of milled rice here and in other distributing centers has turned fairly active and sales are expected to gain further in coming weeks, Salt Fish—No change has occurred in mackerel and other salt fish since the last report. Demand has been fair and will e better as soon as the weather settles on an autumn basis. Norway and Irish mackerel are not much of a factor just now, as the price is too high. Syrup and Molasses — Sugar syrup is about unchanged since the last re- port. Supplies are moderate and just about enough for the demand, which is fair.. Compound syrup is still un- changed in price with a small demand. Fine grades of molasses are in moder- ate demand at unchanged prices. —_~+>>___ Review of the Produce Market Apples—Wolf River, 50 @ 75c per bu.; Shiawasse, 75 @ 80c per bu. Fall varieties generally, 75 @ $1 per bu. Bananas—6 @ 614c per Ib. Beets—20c per dozen bunches or 75c per bu. Brussels Sprouts — California, 17c per qt. Butter—Jobbers hold plain wrapped creamery prints at 23%c and tub but- ter at 22U4c. Eggs — Jobbers pay 1lc per lb. for mixed eggs and 12c per Ib. for heavy white eggs. They sell as follows: Daney, fresh white. 8 eit. ..LLUL.LLLULC 19¢ Cae, oniets 17¢ s.r 16c oe At... 19¢ ae l6c oe cas tsi iii 14c Cabbage—75c per bushel. Carrots—20c per dozen bunches or 75c per bu. Cauliflower—$1 per crate. Celery—20@40c per dozen bunches. Cocoanuts—90c per doz. or $5.50 per bag. Cranberries—Cape Cod, $2.25 per 25 Ib. box. Cucumbers—No. 1 hothouse,—$1 per dozen. Grapes—Wordens_ and Niagaras, $1.20 per dozen for 7 Ib. baskets: Dela- wares, $1.75; 40c for %4 bu.; Califor- nias, $1.65 per box for Tokays. Grape Fruit—Texas and Florida are held as follows: oS... 4.00 ee. LL, 4.00 oe 4.00 cai, ones FONE ees Ee rc 4.00 Green Beans — $2.50 per bu. for Florida grown. Green Peas—$2.75 per hamper for Southern grown. Green Onions—Home grown, 25¢ per dozen. Honey—Combs, 5 @ 6c per Ib.; strained, 5 Ib. tins, $4.50 per doz.: 60 Ib. cans, 8c per Ib. Hubbard Squash—2c per Ib. Table Queen are the same. Honey Dew Melons—$2.50 per crate. Lettuce — In good demand on the following basis: Imperial Valley, 6s, per crate____$3.00 Imperial Valley, 4s and 5s, crate__ 3.25 Heat, hot house. oo 5 Lemons—The price is as follows: 1c Soke cr $6.50 OO Set 6.50 00 Red Oa. lt m Kee tC 5.50 Mushrooms—32c per one Ib carton. Onions—Home grown, 75c per bu. for Yellow and $1 for White. Oranges—Fancy Sunkist California Valencies are now sold as follows: ma ......,LlLlLLL $4.59) ie. 4.50 ao. LLL 4.25 Ve 4.25 ae LLrsss—i‘CiC«z‘ 4.00 (2 4.00 at... 4.90 Red Ball, 50c per box less. Parsley—30c per dozen. Pears—$1.75 @$2 per bu. for Bart- letts. Potatoes—85c per bu.; Idahos, $2.25 per 100 Ib. bag. Poultry—Wilson & Company pay as follows: icavy fous... 10c ei... lr fe Pee rr 8c oe LL lle Co< Cl CsiCiC Ts Quinces—$1.25 per bu. Radishes—12c per doz. bunches. Spinach —65c per bushel for home grown. Sweet Potatoes—-Virginia, $1.25 per bu. or $3.75 per bbl. Tomatoes—50c per % bu. for No. 1 and 40c for No. 2. Veal Calves —- pay as follows: Wilson & Company Paaey 7@8i4c Good ee a Sade Wax Beans—$2.50 per bu. for South- ern grown. —~+--___ What A Young Business Man Should Know How much is ‘too miuch? In President Roosevelt’s new deal for ‘business, the golden rule replaces the rules of gold and greed. John Wanamaker was certain ly wrong when he said “The customer is always right.” Study the retail sales tax from all angles. It may yet replace all other forms of taxation when it is thorough- ly understood, Can people be taught to save when by every trick of advertising and sales- mianship they are urged ito spend? The Miississippi River is made up of rain drops. A good many “Capitains of Industry” have been. reduced ito the ranks by the Kings of Finance. A good local newspaper published once or twice a week — one that isn’t afraid of tthe big advertisers — is of far more value to a community and its merchanits than the big city dailies, Many bus?ness and professional men are recovering from a brain: affliction called “imoneymania” or “poweritus” which always results in hardening the heart. It was a nation-wide epidemic prior ito 1929. No business or mercantile associa- tion should depend on the advertising in its official publication for its finan- cial support. Such an organization soon becomes a publishing house instead of a busnesis associaltion. 6 MICHIGAN TRADESMAN October 11, 1933 MUTUAL FIRE INSURANCE Fire Insurance Companies Still Have Problems Fire insurance is improving owing to the low loss ratios that have pre- vailed since the adoption of the 60 day rule in the payment of losses. But while losses have decreased expenses have not decreased in like proportion and the income has likewise decreased to an appreciable extent. The editor of the insurance section of the New York Journal of Com- merce points out in a recent editorial some of the adverse experiences from which many of the companies are suf- fering. In part the editor comments as follows: “In times such as those through which the country has been passing, it was inevitable that many assureds should be unable to pay their premiums promptly and that some agents who had been good collectors should be unable to meet their obligations to their companies promptly, but the de- pression alone can not be blamed for the conditions which have existed for a long time and still exist. The trouble lies deeper. Too many agents who are not of the right kind had been appoint- ed and some who had once been of the right kind had been spoiled by companies which were lenient in col- lecting balances for the purpose of in- fluencing business. “This was an incident—and a very bad one—of the hectic period before the depression. Too many companies became overzealous in securing a large premium income and careless about the kind of people through who they secured it. When the character of the agency plant of an insurance com- pany deteriorates, whether by the ad- dition of unfit agents or by the per- mitting or encouraging agents who have done business right to adopt less desirable methods, one of the worst things which can happen to that com- pany has happened. “The depression has shown com- panies which of their agencies had been run in an unbusinesslike way and which of their special agents had per- mitted agencies under their jurisdic- tion to continue in that way. It also has shown which of their special agents had handled their fields the best before the depression and have proved most competent in meeting the prob- lems which have arisen since it set in. If they do not take strong steps either to strengthen or replace field men who have not come up to the mark, the fault will be their own and the troubles which arise from poor agencies will continue for them. Luckily for some of them they will not have many changes to make either among field men or agents for they never had lost sight of the purpose for which they are in business.” —_—_2-+ + ___ The Spare Tire So far as we know none of those who feel responsible for the moral status of the nation has yet hit upon the spare tire as a possible cause of degeneration. A spare tire is an accessory of an automobile. As such it is subject to wear and tear as well as to the inclem- ency of the weather, with the result that after a few months it has depre- ciated in value anywhere from 10 to 50 per cent. Right here is where the Easy Lesson in Insurance begins. Some one steals 3111 Smith’s spare. Bill can give no clue to the theft, other than the fact that he was parked in front of his mother-in-law’s house and when he started home noticed the spare was gone. This happens to be the second time Bill has lost his spare. The first time the Company’s adjuster, who also happens to be a solicitor on commis- sion, appeared on the scene and gave Bill an order for a brand new tire. Bill being reasonably honest couldn’t un- derstand why, as the tire had gone 10,- 000 miles and worth about 50 cents on the dollar. But the adjuster just handed over the order without a question of any sort and, of course, Bill took it. Now here he was again in the same position. Naturally he would like an- other brand new tire. Not that he was entitled to it—the stolen one had gone at least 6,000 miles; but if insurance companies were in the habit of passing out new tires for old, well, there was no reason why he shouldn’t sit in the game and get his. And Bill does get another new tire, and he tells some of the fellows down at the shop about it, and they too in the course of time get new tires. And they wonder why some insur- ance companies can be so easy—but that’s one of the ways they get their business. But in the end Bill and his friends pay the shot, because the premiums must pay the losses and all expenses, or the insurance company must close its doors. was An insurance policy is not intended to pay for anything more than was stolen—that’s the contract—that’s just plain horse sense.— —_+>2+___ The Chief Causes of Fire Igniting agents, and places and methods of origin are commonly re- ferred to as causes of fires. This is obviously incorrect because igniting agents must be brought into close proximity with combustible material before fires can start, which ordinarily involves action, intentional or other- wise, on the part of human beings. For example, matches are intended for starting fires, and stoves, furnaces and many other appliances are designed to supply heat. If they produce harmful results in the fulfillment of their re- spective purposes, it is because human beings use them improperly. There- fore, the actual cause of most prevent- able fires is human failure—careless- ness, poor judment, improper action, or lack of action. However, there are various igniting agents and places and methods of or- igin that are associated with large numbers of fires resulting in heavy losses. Listed according to the order of their importance, there is little change from year to year. The losses for 1930, in some of these different classifications, are as follows: Unknown (many suspici- Cy ee $240,110.016 Exposure from other bldgs. 44,358,606 Matches, smoking, etc.____- 40,020,945 Stoves, furnaces and pipes-- 24,894,376 Misuse of electricity_______ 19,965,156 Spontaneous combustion_._ 17,316,224 Defective chimneys, flues__ 26,064,594 Sparks en reofs 2 16,437,220 Petroleum and its products. 14,300,713 Fire prevention is true economy. It costs nothing in money to develop and practice careful habits, but we can be assured of ample compensation for the effort involved. —_++-+_____ A Business Man’s Philosophy A bad break in the stock market often has a wholesome effect. Usually it’s the wife who says: “You've had your fling; now I’m going to have mine. We're going to take the money we ‘have left and buy a lot, and then were going to build a house. We need a new piano and new carpets. Willie’s. teeth need straightening, and I intend to get a new coat.” After a market break people think in terms of what they can do and not in terms of what they would like to do. They adjust their desires to their as- sured income. They look upon a dollar as one-hundred cents, and not as some- thing that wll be $5 in a couple of nmvonths. Most of us can do very well if we will proceed carefully, living within our incomes actually and imaginatively. We can have the things we really want —a house, good furniture, health and education for our children, an occa- sonal holiday, an automobile, life in- surance, and finally a modest compe- tence in our old age. When we realize, after bitter expe- rience, that the way to comfort and peace is not along the exciting path of speculation, but rather along the well- paved, level road of hard work, we have acquired wisdom. Such wisdom, possessed by the miajor part of the people, makes a na- tion great. It insures steady, construc- tive, enjoyable progress. William Feather. —_+- .___ What Would Happen If? — All stores went on a cash hasis to- morrow morning, All stores stopped delivering orders, All telephones were discontinued, All merchants bought their produce from the big cities and none was pur- chased locally, All the bread sold was baked out of town, All profits were sent to New York each morning, No money banks, was deposited in local All wholesale houses were closed and everyone had to buy direct from manu- facturers, No merchant helped to support un- dertakings or charities, All traveling men were discontinued. All freight was hauled by contract carriers, Every merchant demanded an “ad- vertising allowance” on everything, All clerks were just clerks and not human beings? In other words, what would happen If all stores were chain stores? Sam Sugarsax. —_2 > >___ NRA _ may temporarily get you more; but only you can make yourself worth more, OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer 7 GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. | A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. October 11, 1933 Lines of Interest to Grand Rapids Council (Continued from page 2) though we are quoting depression years: In 1932 there were $1,400,000,000 worth of new cars sold; $3,600,000,000 worth of gasoline, oil and greases used; $3,060,000,000 worth of parts and labor sold; $859,000,000 were spent for tires and tubes; $550,000,000 worth of ac- cessories were used: $440,000,000 were spent in bump and paint shops to re- condition damaged cars; $580,000,000 were invested in electric service and batteries, and $250,000,000 were spent on wash racks. The above figures are approximate and represent but a small total if conditions change and the in- dustry really hits its stride. Isn’t that a nice healthy goose for the tax hounds to jump on? The greatest invention of the age would be a mechanical taxpayer, Harold Hedler, of the Valley Inn, at Newaygo, presented Council members with a quantity of the official log of the colors tour which started Saturday and continues through to the 3lst. The tour begins at Grant and ends at the Valley Inn. The distance traveled is 49.3 miles. This color tour winds thru the beautiful scenic country adjacent to Newaygo and is well worth the time - spent to make it. It was very thought- ful of Mr. Hedler to send the many copies to us and we extend our thanks. Mr. Hedler was one of the original advertisers in the Grand Rapids Trav- eler, which was published some time ago. Don’t buy cheapness. Pay enough to get your money’s worth. This is nota shoddy nation, Scribe. —_+ >> Business Gets RFC Loans For Re- covery Push Grand Rapids and Western Michi- gan manufacturers, wholesalers and merchants, who are members of NRA, shortly will be able to borrow Recon- struction Finance corporation funds, through a local corporation, to enable them to meet the new conditions im- posed by the recovery program and to carry the program to a successful end. The local corporation will be the Industrial Recovery Loan Corporation, for which articles of incorporation have been filed in Lansing by Alex T. McFadyen, secretary of the Grand Rapids Association of Commerce which is sponsoring the new corpora- tion. Incorporating directors are Harry C. Leonard, Harry M. Taliaferro, David A. Warner, Leroy J. Thompson and Mr. McFadyen. Suggestion for the organization came from the Detroit loan agency of the RFC, to give direc- tion to the RFC program and to extend financial aid to commerce and industry in the western Michigan area. The localized medium was needed, it was explained, to give business men operat- ing under the NRA an organization to which to appeal, and from which funds might be promptly secured for use in the emergency. The articles of incorporation provide for the borrowing of money for: (a) Purchase of materials for man- ufacture. (b) Actual cost of labor in manufac- turing materials. MICHIGAN dies (c) Merchants especially affected by the NRA program. The local corporation will borrow the money from the RFC at the rate of 3 per cent. and re-loan it to NRA members at a rate of not more than 5 per cent. for periods of six months or less. The two per cent. is expected to cover all expenses, but neither the in- corporators nor the Commerce will profit. In addition to the purpose mentioned above, loans for other purposes, and having a maturity up to three years, may be made through the local com- pany, borrowing from the RFC on a 4 per cent. basis and charging 6 per cent. to the borrowing industry. The Industrial Recovery Loan Cor- poration will be capitalized at $500,000 with five directors who are prominent Grand Rapids business men. The capi- tal will consist of 50,000 shares of no- par stock having a declared value of $10 a share. This amount can be in- creased if and when necessary. The 50,000 shares, or so much as is neces- sary, will ultimately be sold to borrow- ers from the corporation, and all stock will be held by the borrowers who will receive voting trust certificates, the stock being placed in a voting trust with the directors, or some of them, acting as trustees. This will insure continuity of management. Each borrower will be required to purchase stock at $10 per share equal to at least 10 per cent. of the amount of the loan finally granted, but not less than five shares of stock. The borrower cannot complain about purchasing stock for if he were to form his own company he would be obliged to subscribe to stock for at least $1,000, and must maintain a ratio of ten to one between the capital of the company and the amount of its loans from RFC. The RFC will only make loans to mortgage loan companies in an amount not to exceed ten times its capital structure. Association of Upon the liquidation of the corpora- tion the capital and net earnings, if any, will be returned to the borrowers. The profits from the lending corpora- tion will be the source of funds for the operating expenses of the company, the loans being made on a discount basis. Application blanks will be supplied as soon as possible, and the corporation will apply, with these to the Detroit loan agency of the RFC for loans. While the law also provides for the making of such loans by banks and trust companies, banks are limited ma- terially in the amount of credit they may extend because of the nature of the loans which may be made and the restrictions of the federal reserve sys- tem and the comptroller of the curren- cy. Loans for purchase of materials, pay- ment of payrolls, and for merchants will be made on notes secured by a valid assignment of unconditional or- ders for a manufactured product, or by real or chattel mortgage on plant equipment, real estate, raw materials, manufactured products, or by any se- curity acceptable to the RFC. It is required that the corporation be satisfied that borrowers have complied with all conditions of the applicable approved code of fair competition for TRADESMAN the trade industry concerned, or if there be no approved code, then with the provisions of the president’s re-employ- ment agreement. Offices will be established in the As- sociation of Commerce Building. Incor- poration papers were drawn by the le- gal firm of Warner, Norcross & Judd. John R. Casselman, industrial com- missioner of the Association of Com- merce, who will work with officers and directors of the loan company, now has contracts with a number of indus- tries which can make immediate use of this new credit facility, he said yester- day. ——_+>-.____ The Small Store A letter from a Petoskey merchant says it would be interesting to know the percentage of individual merchants who have been forced to the wall by chain-store and mail-order competition. Presumably there are special studies on the subject. The simplest approach is to see what has happened to the class described in the Federal census returns as “retail dealers.” Portland — Grand Rapids — KEEP SUPPLIED WITH... LILY WHITE FLOUR VALLEY CITY MILLING COMPANY In the 1920 census they numbered 1,328,000. In 1930 they numbered 1,704,000, an increase of 375,000. In- cluded in the total, to be sure, are Managers and superintendents of chain But all such units in 1930 160,000. That would leave an of something like 200,000 to 250,000 in the number of in- dividual store units, numbered about increase retail merchants, say 20 per cent. in ten years. No doubt the chain store has made relatively faster progress than the re- tail dealer. But the imminent extinc- tion of the latter, like many other such dooms around the corner, has been ex- aggerated. Roughly, one may say that one in every ten retail stores is a chain store, and that it does twice as much business as the average store. In 1929 the chains made one-fifth of all the re- tail sales. —_+~-.___ Floor lamps, other lighting fixtures equipped with holders for flowering house plants are now being offered. The light rays are said to enhance the plants’ appearance, lengthen their life. “The flour the best cooks use” Kalamazoo -—- Traverse City fe HEKMANS COOKIE-CAKES and CRACKERS HONEY ae oad upreme in olesomeness and Flavor HEKMAN BISCUIT CO. GRAND RAPIDS, MICHIGAN. PRICE TESTING PERIOD Some testing of wholesale prices which were marked up rather drastic- ally in preparation for the higher costs which would come under the codes now appear to be in the offing. Price weakness has already developed here and there in the markets since the falling off in retail orders, and more is quite likely unless retail sales do much better than they have in recent weeks. Under the pressure of getting their supplies from sources that were disrupted by labor difficulties and short of necessary raw materials because of the hesitation on costs and prices, re- tailers did not question many advances. Now that their stocks are ample and consumer demand is somewhat slow, the new prices are subject to sharp scrutiny, and in not a few cases the analysis shows what amounts to prof- iteering. A survey made by one of the large Statistical organizations indicates that labor costs in a long list of industries have not been increased much more than 10 per cent. on the average by the codes. This should mean an effect of less than 4 per cent. upon prices, with the labor cost taken as about one- third of the total cost. Of course, there is the pyramiding of higher costs along the the line. On the other hand, there is reduction in unit costs which is brought about by higher operation that diminishes over- head and other fixed charges. A tendency toward restricted output would mean higher costs, and the tide seems to be moving in that direction. Since this can mean only higher prices, the recovery program risks no greater jeopardy than such a trend. Produc- tion is the only real source of wealth, and only lower prices open the way to- ward expanded outputs. THE FUTURE OF THE NRA It still is too early to make more than a preliminary appraisal of the idea of establishing a permanent or- ganization to enforce NRA codes. Be- cause of the necessary influence of these agreements, nevertheless, it is important to realize the problem that faces us in this connection. If a per- manent organization is well handled it should be able to perpetuate some of the potential gains realized by the NRA. On the other hand, such an organization might become a millstone around the neck of our economic or- ganization and be a retarding influence to that growth of efficiency which is essential to an improvement in the standard of living. According to the preliminary plan tor the permanent organization, it is to consist of three basic parts. The first of these is a group from within each industry to administer its code. Secondly, there is a division to receive complaints and to take the necessary action in meeting them. Finally, there is a quasi-judicial body to handle labor disputes. The thought underlying this pro- posed setup is commendable. This thought is, obviously, that business should be self-governing and should establish such new machinery as is necessary to make this government effective. Expressed in other words, it te MICHIGAN may be said that the plan looks to a “civilizing” of competition rather than the elimination of competition or the establishment of a workers’ state. For many weeks it has been appar- ent that the NRA was moving in this direction. Those officials of a radical turn of mind who seemed to want to make the NRA a means for socializing American industry have been driven into the background to a greater and greater extent. In their places have developed others who still believe in individual initiative and the necessity of individual profits as a motive of business. This latter group still is far from in complete control of the NRA, but its growth of strength makes the outlook much more encouraging. By this is meant simply that there is within the framework of the NRA the possibility of good. This, however, is not in the direction of using the plan as a recovery measure, except in general rather in using it as a means for mak- ing some badly needed social reforms immense a very sense, but in our business structure. The elemi- nation of child labor and sweatshops is a case in point. Putting an end to socially destructive competition is an- other example. If the NRA directs its efforts to these ends it may well go down in his- tory as a major constructive move, On the other hand, if it is used to get rig- idity into our business structure, to make uneconomic price advances and to perpetuate the existence of ineffi- cient producing units, the final account- ing inevitably will show the balance to be on the debit side. DRY GOODS CONDITION Continuing at its improved level, re- tail trade in the week held fairly close to last year’s figures. A few stores here are showing small gains over a year ago. Business on apparel lines has picked up somewhat and home fur- nishings have been more active. The principal demand, however, has been on main-floor items. It is understood that September de- partment store sales in this area ran about 5 per cent. under those in the same month last year. Early chain store reports reflect the same gains as in August, but later figures are likely to show smaller increases. Delays in the “Buy Now” campaign have finally been overcome and the drive starts this week on a Nation-wide basis. Retailers will strive to hold off the full effect of wholesale price in- creases during this special appeal to the public, looking to volume to offset closer margins. The recent improvement in trade is traced to more seasonal weather, but also to the effect of higher wages and increased employment under the codes. The August boom was attributed to those of the public who had money or credit and were anxious to avoid higher prices, In the wholesale merchandise mar- ket business has been restricted more or less to fill-in orders. Retail stocks are quite ample. In this district, for instance, store inventories at the end of August were 12!4 per cent. over those of a year previous and showed the first gain since December, 1929. TRADESMAN MOVING UPWARD AGAIN On the side favorable to business prospects last week were the redoubled efforts to speed the public-works pro- gram and to re-open banks and ease credit. On the other side was increased labor trouble in important industrial regions. For the first time in ten weeks, the weekly business index recorded a real gain, four of its series advancing. Car loadings failed to make their usual seasonal gain, which normally carries them to the year’s peak. Steel activity was affected by labor troubles. In building construction the statis- tics have become more cheerful. The daily average of contract awards for the first eighteen days of last month was 23 per cent. ahead of the August average. However, the conclusian of authorities who have been studying the situation in this line is that costs are too high for both labor and raw mate- rials and must be reduced if substan- tial expansion is desired. Administra- tion of the building code itself, accord- ing to a report, will cost 3 per cent. Agitation for revaluation of the dol- lar and similar currency inflation moves has pretty well subsided. The stand of the American Legion last week for sound currency should strengthen con- siderably the hands of the administra- tion. To attempt any of these schemes without settling the war debts would be obviously ridiculous. YOUR HOUSE A GAGRDEN A trend which may become public this Fall, and in which the consumer figures largely, is the development of lighting fixtures especially adapted to stimulate the growth of plants in the home. Up to now, the apartment or house dweller hungry for a bit of greenery has had to confine hier agri- cultural activities according to amount of good window light available. Plants may now, however, be successfully grown in artificial light of high inten- sity, with no daylight at all. Or plants that have some day-light may be brought into bloom out of season with the help of artificial light. Fixtures for this type of work have to be specially and scientifically de- signed. Ottherwise plants may tend to bend unnaturally, or even get burned, in their efforts to get nearer the light. A number of lighting manufacturers are said to be developing practical equipment, some of which ought to be on the market before very long. aie aa FOUR MORE TO GO With Virginia making it thirty- two for Repeal, only four more States are needed to finish the job. Florida voted yesterday and North and South Carolina, Pennsylvania, Ohio, Ken- tucky and Utah on November 7. Ken- tucky voters will probably be staging a bit of lost motion, since their con- vention does not meet until December 15, by which time, unless all signs fail, Repeal will be a legal fact. If any four of the other five states yet to vote favor Repeal, the Twenty- first Amendment will be ratified not later than December 6. If Florida, South Carolina, Pennsylvania, Ohio and Utah go for Repeal, ratification will be completed by conventions meet- ing December 5. The interesting ques- tion now is not what, but when? October 11, 1933 THE KING’S ENGLISH Yes, there really is such a thing. It is heard when King George speaks over the radio. But, alas, there are many of the King’s subjects who do not seem to know this brand of speech and, what is worse, most of the broad- casters in the British Isles appear to be chosen from their ranks. So we have complaints in English newspa- pers like this: “Why should nearly all those chosen to speak on the wireless speak with a dialect? There is an in- sidious conspiracy to foist what is in effect a dialect on the whole of Eng- land as standard English.” With Brit- ish broadcasting under Governnient management, it ought to be possible to have standards of pronunciation and enunciation like those of which many an American announcer, too, is blithely ignorant. ETERNAL HOPE The President, it is announced, will not call a special session of Congress in December to consider the liquor-tax problem, made somewhat important by the imminent repeal of prohibition. It is obvious that those who think— or wish—that the President is slipping are watching the trees and not the forest. Mr. Roosevelt knows about special sessions. It will be time enough in January, when the regular session convenes, to deal with Senators and Congressmen who have for months been storing up a great deal to say. Meanwhile we will pray that the next edition of the Congressional Rec- ord will be held within a single volume, and a thin one at that. It is nice to dream about such things. eee een RETURN OF THE JIG SAW Reappearance of jig-saw puzzles in Store windows suggests that a revival of this once popular pastime may be on the way. The manufacture and sale of these puzzles gave sudden and un- expected employment to thousands of persons a year or less ago. New and brighter pictures are now being shown. This development is encouraging on both the economic and the recreational sides. But the putting together of one of these ingenious arrangements should be entirely voluntary. It does not add to the peace of the world for one to be drafted to help in the working out Of a picture—especially when the draftee discovers that one of the key pieces has dropped off the table and is on the floor under the divan, err POKER ELBOWS We are all again indebted to a man of science for new light. Dr. William H. Blake, professor of dramatics at Teachers College, Columbia Univer- sity, lately said that a poker player should watch the other fellow’s elbows, not his face, for tips on the cards he holds. He has been checking up, lab- oratorically speaking. Well, maybe so; maybe so. But a large class of graduates of the schoo: of bitter experience knew long ago that the poker face was a myth and that the deadliest danger at poker was and is the chap who wriggles, chortles, chatters, chuckles and collects. Even his elbows wan’t give that kind of a player away, consarn him. —_—_—__- He threatens who is afraid. October 11, 1933 MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip When the Newaygo county cities— Grant, Newaygo and Fremont — send out word to “come and see the colors” I always respond, because the show they give their spectators on that oc- casion is always worth the price of admission. It is a little early in the season to see it at its best—next Sun- day or the Sunday following will pre- sent a more gorgeous appearance— but it is well worth the effort involved, even before Jack Frost puts in an ap- pearance with his paint pot and turns the green leaves to the most beautiful reds, yellows and browns. M_ 37, North of Grand Rapids, is always a very attractive thoroughfare, but this season it promises to excell itself in the presentation of its color display. After reaching Newaygo we always take M 82 to Croton dam, stopping at the bluff three or four miles East of Newaygo to secure the attractive view of the trees 200 or 300 feet be- low. This road is about as near per- fection as it is possible to secure in a gravel road. Croton looked very peaceful and con- tented with its water setting. One thing I have never been able to under- stand and that is why Croton has nev- er had a grocery store worth the name since the town was moved from its original location on the bank of the old river up to the high ground well above the level of the water, as has been the case since the dam was con- structed. The two alleged merchants now there have not $100 worth of stock in either store. I do not wonder the people within the trading radius of Croton feel it necessary to go to New aygo or Howard City to replenish their larders. Some time a merchant who is worthy the name and who will conduct an establishment worth patronizing will open a well stocked store at Cro- ton, and, I believe, receive an ample return on his investment. When I re- call the ample stocks carried in the old town of Croton by J. F. Gauweiler and others I laugh outright at the little handful of merchandise now in evi- dence in the two so-called stores in the new town of Croton. The six mile drive from Croton to ’ Hardy dam is interesting every foot of the way with many reminders of the hectic days when the dam was under construction. The dam itself, with the wonderful surroundings, are worth going a long way to see. The manner in which the Consumers Power Co, has landscaped the surroundings and created comfor- table homes for its main employes is worthy of much commendation. En route home we visited the dah- lia fanm on Walker road, where the owner has 200 different varieties in full bloom. The exhibit is a very in- teresting one. A Holly correspond- ent refers to a dahlia development at that place as follows The Hamilton Dahlia Garden is a showplace here, and is attracting many visitors. L. C. Hamilton is a member of National and state societies of dah- lia growers and has customers as far away as Panama. His wife and son Lawrence also qualify as experts. The bulbs are started in greenhouses in February, being taken outdoors late in May. The blooms start in August and run until frost, the long flowering season being responsible for the wide popularity of this flower. Hamilton started five years ago with $5 worth of bulbs, but his hobby has developed so rapidly that he exhibited at five shows in 1932. Competing against commercial growers, the local fancier won first prize at the State show and third at the State Fair. There are 8,000 known varieties of dahlias which first were known among the Aztecs in Mexico. A priest sent bulbs to Spain in 1795. The flower was named for a Swedish botanist, Dahl. Reports reach me from Grand Trav- erse Bay that the pine borer is causing much consternation in that vicinity. The state sent an expert from Lan- sing, who informed the people who are suffering from that scourge they can stop its ravages by fertilizing the soil near the trees which have been at- tacked. I am still awaiting authoritative in- formation concerning the scourge which has attacked the oak trees on U.S. 31, South of Grand Haven. Northeastern Michigan is evidently handing out some. very attractive scenery, particularly at this time of the year, judging by the following letter from Wm. B. Gregg, of Onaway, who writes occasional letters to the Trades- man from his home town over the sig- nature of Squire Signal: I have just returned from Bay City, where Mrs. Gregg and I attended an annual meeting of the East Michi- gan Development Bureau and Tourist Association. A one day visit from home is about my limit and rarely do Mrs. Gregg and I have an opportunity to leave together on the same trip. This time was an exception and the trip was very much enjoyed by both for more rea- sons than one. We drove South over the new county road 489 to Atlanta, through twenty-five miles of wooded land, and such scenery and colors do we get at this time of the year! On the way to Atlanta we counted four deer. Then over those high hills to and beyond Mio, what could be more beautiful ? The convention was well attended and the banquet at the Hotel Winona where over 300 were seated was a real treat. Coming home to-day via Alpena we traversed No. 638 North from Hillman and, while not so hilly, the winding trail opening up new territory was even more delightful than the trip go- ing South. I cannot recall a year when Jack Frost has stayed away so long as he has this season. The result is that the pasture fields, rejuvenated by the late rains, are as green and inviting as they usually are in June. If there is anything Grand Rapids needs to make it an ideal community it is greater loyalty to and veneration for the men who have helped to make this city great and enhance its repu- tation in the eyes of the world. I have in mind about thirty men—there may be 200—who lived here practically all their lives and yet were permitted to go to their reward without the recog- nition due them by their fellows in the form of a testimonial banquet or pub- lic reception. Those in mind are as fol- lows: William Widdicomb John Mowatt D. W. Kendall J. A. S. Verdier Wm. A. Berkey Chas R. Sligh Thomas D. Gilbert Harvey J. Hollister James M. Barnett E. A. Strong A. J. Daniels M. R. Bissell George W. Gay C. C. Comstock Wilder D. Stevens Sidney F. Stevens Wm. S. Robinson Albert Baxter A. G. Hodenpyl L. H. Withey James R. Wylie Willard Barnhart John Widdicomb Geo. G. Whitworth Chas. Black E. H. Foote Among those still living who are de- serving of generous recognition for the super service they have rendered the community are the following: Wm. H. Anderson Gaius W. Perkins Joseph Brewer Henry Idema John McNabb The only person who has been given due recognition—not a tenth of what he deserves—is Hon. Charles W. Gar- field. Emerson once wrote that the civili- zation of the community is determined by the veneration it accords its dead. I believe he could well have enlarged the statment by including men still living who lived worth while lives and pur- sued worthy ideals to the point of ac- complishment. Some of the ablest statesmen and diplomats of the age predict another war in Europe inside of a year, The preparation for war going on in Ger- many, day and night—contrary to the terms of the peace treaty she signed about fifteen years ago— leads to the belief that Germany will again be the aggressor in any general conflict which may be precipitated, the same as she was in the kaiser’s war which he start- ed in 1914. Here’s hoping that if Ger- many does start another bloody com- bat, she gets such a trimming that she will be unable to precipitate any more wars in Europe for a hundred years to come. This means, of course, that she be placed under the government of England to bring about her rehabili- tation under circumstances which will preclude the manufacture of any kind of war material. After the kaiser’s war was over and the chief actor in the con- flict had fled to Holland like the cow- ard he is, there was only one man who could have brought Germany out of the predicament the kaiser left her in, but he had died of a broken heart over the declaration of war. He was a Jew and his name was Albert Ballin. He was a friend of the kaiser from boy- hood up to the time of the war and did all he could to influence the kaiser to prevent war. He had built up the Hamburg-American steamship line, in which the kaiser was the largest stock- holder. He was the greatest construc- tive genius Germany has ever pro- duced. Many thanks to the ladies of the Women’s City Club for the following reference to the Tradesman in their official publication: We congratulate Mr. E. A. Stowe and the Michigan Tradesman which has just celebrated its fiftieth anniver- sary. Fifty years ago Mr. Stowe intro- duced a small four-page newspaper type magazine which has grown to its present splendid proportions. During all of these years Mr. Stowe and his paper have stood for clean journalism, and Grand Rapids is proud of such an institution, During the civil war England per- mitted armed ships to be fitted out in her seaports under contract with the Confederacy to prey on the commerce of the United States. trary to the rules of inter- national law. Great damage was in- flicted on our shipping. This was con- war and England paid to our protests fused to arbitrate the matter with the United States. The feeling between the two nations bitter that many thought it would re- sult in a war between the two leading nations of the world. no attention and re- direct became so In 1871 the United States appealed from the arbitrary attitude of England by requesting an arbitration of our dif- England, Italy, Switzerland and Brazil were requested to appoint arbitrators to meet our representative The damages for ferences. at Geneva, Switzerland, Dec. 15. United States both direct and indirect losses and for injuries inflicted by claimed thirteen vessels. The tribunal decided to allow only di- rect losses caused by the Alabama and Florida and their tenders and by the Shenandoah during the last part of her cruise. Various rules of interna- tional law were laid down which sup- ported most of the contentions of our Government. Sept. 14, 1872, the trib- unal awarded the United States the sum of $15,500,000 in gold as the in- demnity to be paid by Great Britain to the United States; also that the Queen of England make an official apology to this country. The English repre- sentative cast the only dissenting vote, but Great Britain accepted the decision and carried it into effect within a year. The following is the language of the national apology: “Her Britannic Majesty has author- ized her High and Plenipotentiaries to express, in a friendly spirit, the regrets felt by Her Majesty’s government for the escape, under whatever circumstances, of the Alabama and other vessels from Brit- ish ports, and for the depredations committed by those vessels.” Commissioners The apology was accompanied by an agreement to pay for the losses sus- tained by American citizens. I first read the above apology in a book entitled Good Morals and Gentle Manners in 1873—sixty years ago. I (Continued on page 23) 10 _ FINANCIAL ~ BRINGS HONOR AND CREDIT Lawyers’ Duties to Clients and Courts The American Association, in formulating the oath which it suggest- ed should be administered to all appli- cants at the bar, has with admirable clearness laid down principles and ar- monitions outlining the obligation and duty of a lawyer. This oath has been adopted in Ohio and is administered to all successful applicants for admission to the bar. The oath follows: “I do solemnly swear that— “IT will support the Constitution of the United States and the Constitution of the State of Ohio. “I will maintain the respect due to courts of justice and judicial officers. “IT will not counsel or maintain any suit or proceeding which shall appear to me to be unjust. nor any defense except such as I believe to be honestly debatable under the law of the land. “T will employ for the purpose of maintaining the causes confided to me such means only as are consistent with truth and honor, and will never seek to mislead the judge or jury by any artifice or false statement of fact or law. Bar “T will maintain the confidence and preserve the secrets of my client, and will accept no compensation in connection with his business except knowledge and inviolate from him or with his approval. “TI will abstain from all offensive per- sonality, and advance no fact preju- dicial to the honor or reputation of a witness, unless required by the justice of the cause with which I am charged. “I will never reject, from any con- sideration personal to myself, the cause of the defenseless or oppressed, or de- lay any man’s cause for lucre or malice, so help me God.” There are a few simple precepts that a lawyer must observe if he desires to be faithful to the duty which he owes himself. One is the control of his own temper. It is laid down of old that “He that ruleth his spirit is mightier than he that taketh a city.” No lawyer who fails to control his temper can ever expect to succeed in the trial of a case. The court room, of all places, is where he is under most constant observation, and his personal demeanor and self-control must be ever his first consideration. The temptation is often to lose one’s temper with a witness, and with the court itself and with the opponent in the trial; but each time a lawyer so far forgets himself as to permit his anger to overthrow his better judg- ment, just that moment his client’s in- terests suffer and he has failed in his duty toward himself. No audience ever watched with keener interest or more critical eye the great actors of the world upon the stage than the judge and jury view the conduct and demeanor of the trial law- yer in the court room. He must al- ways be courteous to court, counsel, and to witness; for when a lawyer is abusive, either to his opponent or to a witness, he handicaps his own client, because each juror puts himself in the position of the witness or the opposing MICHIGAN lawyer, and feels the wrath of the en- raged counsel. Such conduct is peril- ous to the client’s cause. So I might go on enumerating those attributes of personal conduct and character which lie purely within the lawyer’s own personality. But above all one point should be stressed. I suppose, coming down from the annals of the past, beyond even the memory of man, has come the raillery that has been directed against the lawyer and the bar, as to the lawyer's integrity, uprightness and honesty. Those of us who have studied for the profession and been admitted to its portals, realize how, above almost any class, we are trusted—not only with material wealth, but with the secret, the hopes, the ambitions and the fears No class of men hold of our clients. greater confidences than does the legal profession, and as a first principle no lawyer can be worthy of the name who does not wear within his heart the pre- cept of honesty; within each man there is implanted the still, small voice of conscience that di- rects him in what is right and what is wrong. And the duty of the lawyer to himself can be best epitomized by say- ing that the keystone of all legal ethics is absolute honesty. There are two cardinal principles that must be adopted by every man ambitious to succeed in the profession of the law One is industry and the other is integrity. Without these two elemental attributes, success can never be attained. When a lawyer gets a case, no mat- ter whose case nor what kind of case, he should first advise himself as fully as may be of the facts in the case which he and his client believe he will be able to establish; and having mar- shaled the facts in his mind, then say to himself: “Now, what principles of law apply to and govern the situation?” commion because and determine the kind of judgment or decree that he will be able to procure. He should reason the case out in his mind from the standpoint of funda- mental principles that govern the case. He should not make a mad rush for the library to see how many similar decisions he can find. There will be time enough or him to examine these after he has first dissected his case, settled upon its facts and associated therewith the legal principles that must govern that case; and after having done this, he should formulate in his mind the best argument that he can by which he would sustain his position and accomplish justice for his client. The lawyer not only has a duty to himself but he also has a duty toward the court. Theoretically, the lawyer is the officer of the court, entrusted by his clients with the privilege and op- portunity, as an officer of the court, of presenting his client’s cause. Sitting upon the bench, the judge sees many kinds of lawyers, and each from his own viewpoint is measured by the judge as to the duties which he per- forms as an officer of the court. First, there is the technical lawyer, who strains at the gnat and swallows the camel, who can see the knothole on the barn but cannot see the barn, and who is more particular about getting error into the court’s record upon some extremely technical point than he is TRADESMAN of his client’s rights. versed in the in the securing Such a lawyer, practice, seldom terests as successfully as he who views legal questions from a broader and more general standpoint. Technicality serves its purposes. It should not, however, be permitted to interfere with the ends of justice, simply for techni- while serves his client’s in- cality’s sake. Second, there is the knows more than the court, the jury, fellow lawyers, or the entire body of the law put together. He _ struts through the courts, with an air of self- satisfaction and perfection of pose that is only surpassed by the contempt in which really learned lawyers hold him. Third, there is the lazy, procrastinat- ing lawyer, who is never ready, never prepared, and who expects the court to look up the law for him and trusts to luck and good fortune to mislead the jury, twisting the evidence, and riding if possible, on the lucky lawyer who to success, turn of the wheel of fortune; too indo- lent himself to investigate the law or to look up the details of his case; an abomination to the courts, and of worse than no service to his clients. Fourth, there lawyer whose thought is of fees and gain; to get money into his purse, no matter by comes. the what means; who dry by a retaining court, keeps him there as long as pos- sible, wheedling money from him at every legal turn and, in the end, leav- ing him like a squeezed lemon. Such a man is not only no credit to himself squeezes his client fee, gets him into but is a disgrace to the profession. Then there is the lawyer of ideals, who is conscious of his duties to the court, to opposing counsel, to witnesses and to his client; courteous, fair, upright and reliable. It is this type of lawyer that brings credit and honor to the legal profession. Robert H. Day, Judge of the Supreme Court, State of Ohio. —_——_ +. ____ Price Artificiality Must Be Considered Those urging immediate tion of our currency at the level are asking for a step that involves As a matter of fact, it might well cause such serious high staibiliza- present many grave dangers. disturbances that it would result in a net loss to the country. This despite the fact that there is nothing this coun- try needs so bacly in its fight for a return of prosperity as a stable cur- rency. Or, expressed from ithe oppo- site point of view, there is nothing which will delay a return of lasting prosperity as much as a conitinuation of the present uncertainty about our currency. It is primarily because of a realiza- tion of this relation of stable currency and prosperity that proponents of sta- bihzation are urging their case with such vigor, Every day they see more that the undermining our evidence presnt situation is strength and pre- venting the fundamental economic forces that are bringing beter condi- tions in foreign nations from beinz this What they overlook, or give too I'ttle weight, are effective in country. the conditions created by our recent currency policies that must be ironed out before stabilization is feasible. October 11, 1933 Most important of these coniditions is the runup in prices. Even after the declines of ithe last few weeks there still is a large element of artificiality in the price structure. because under the threat of inflation owners of marked up above what the current demand would This is commodities jhave values support if the threat were removed. Sudden stabilization, accordingly, would let the wind out of these price bubbles. In many instanices this would mean ‘throwing heavy supplies on the market more or less for what they would bring, in consequence, values would be driven disproportionately low again, with all of the collatera! effects such a situation necessarily in- Ultimately, ithis artificiality removed, but an attempt should be made to do it without sul- volves. must be jecting the economic sysitem to such a violent strain as would result from sta- bilizing in One move. Only important than this price situation is the vast amount from this country as a result of the uncertainty of the outlook here. Estimates of this range as high as $2,0000,000,000. In case of stabilization, granting it was in a sghtly lesis of capital that thas flown form which the public would accept as lasting, much of this fund would try COMPLETE INVESTMENT SERVICE Roger Verseput & Co. Investment Bankers Brokers 813-816 Michigan Trust Bldg. Phone 8-1217 | Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. || Investment Bankers 320 Michigan Trust Building Telephone 94417 ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . , OLD KENT BANK 2 Downtown Offices 12 Community OMices October 11, 1933 MICHIGAN TRADESMAN 11 to return. In acdition, foreigners who dislike would attempt to shiit capital to the United Stai_es. Such capital movements would sub- ‘heir own ‘financial situation ject the entire world to a mew set of strains. Here, too, however, the prob- lem thas to be faced for ul.imately such movements will occur. Again, thus, it is a question of letting the readjust- ments be gradual instead of throwing them iro the economic system in a lump as immediate stabilization would do, The existence of (diffcuxties, nevertheless, does not justify a con- such tinuation of the present untcer-.ainty. Through our currency policies we have disrupted the entire world economy and none more than our own. It now question of recognizing this ‘act the is a and trying to correct situation without further complicating the prob- lem of recovery. Ralph West Robey. (Copyrighted, 1933) —_++ +>. Proceedings of the Grand Rapids Bankruptcy Court September 25, 1933. On this day the schedules, reference, asd adjudication in the matter of Frank Van Oosten, Jr., bankrupt No. 5450, were received. The bankrupt is a paper mill worker, of Kal- amazoo, Michigan. The schedules show total assets of $150.00 (all of which are claimed exempt), and total liabilities cf $605.13, listing the following creditors: National Storage Co., Kalamazoo $125.00 Lemmer & Zeedyke, Kalamazoo 61.00 Dr. Leslie DeWitt, Kalamazoo 110.00 Edward F. Klan, Kalamazoo____ 53.00 Urk, Kalamazoo 50.00 Co., Kalamazoo 45.00 Borgess Hospital, Kalamazoo____ 35.00 Smith & Haas Dairy, Kalamazoo 10.00 Nusbaum Motor Supply, Kalamazoo 6.00 J. R. Jones Sons & Co., Kalamazoo 7.00 Main Oil Company, Kalamazoo 103.13 In the matter of Fred H. Salisbury, bankrupt No. 5101, final meeting of cred- Dr. Thomas Van Consumers Power itors was held under date of September 6, 1933. M. N. Kennedy, trustee, was present, Bidders on accounts present. Trustee's final report and account was approved and allowed, Certain attorney's bills were approved and allowed. Balance of bills, notes and accounts receivable was sold to C. D. Bunting for the sum of $4.00. Order was made or the payment of expenses of administration and for the payment of a first and final dividend to creditors of 11%. No objection to dis- charge. Files will be returned to U. S. District Court, In the matter of Thomas W. Butler, pankrupt No. 5425, first meeting of cred- itors was held September 28, 1933. Bank- rupt was present and represented by Don B. Reshore, Attorney. M. N. Ken- nedy, Custodian, present. The bankrupv was sworn and examined before a re- porter. M. N. Kennedy, of Kalamazoo, Michigan, was appointed trustee and his bond fixed at the sum of $100.00. The meeting then adjourned without date. In the matter of D. Stern, doing busi- ness as D. Stern & Company, Bankrupt No. 5360, adjourned first meeting of cred- itors was held September 28, 1933. Bank- rupt was present and represented by 1. C. Montague, Attorney M. N. Kennedy, Trustee, was present and represented by Fred G. Stanley, Attornev. The bank- rupt was sworn and examined before a reporter. The meeting then adjourned without date. In the matter of Fred Berger, Bank- rupt No. 5391, first meeting of ereditors was held September 27, 1933. Bankrupt was present and represented by Willard McIntyre, Attorney. No creditors present or represented. Bankrupt sworn and ex- amined without a reporter. Fred G. Tim- mer, of Grand Rapids, Michigan, was ap- pointed trustee and his bond fixed at the sum of $100.00. The meeting then adjourned without date. September 29, 1933. On this day the schedules, refefence, and jadjudication in the matter of Avery R. Zimmerman, bankrupt No, 5460, were received. The bankrupt is a farmer of Ashland Town- ship, Michigan. The schedules show total assets of $550.00, (all of which are claim- ed exempt), and total liabilities of $2,042.- 00 listing the following creditors: St. Mary’s Hospital, G. R.--------9 28.50 Tr OF Lettinga, Grant.__.__.__- 309.50 Dr. Reuben Maurits, G. R.__-- es 15.00 Blodgett Memorial Hospital, G. R. 120.00 Dr. Richard R. Smith and Dr. Henry J. Vandenberg, G. RR. 259.90 Gerber Memorial Hospital Fremont 409.50 Thompson Travis, Grant________ 300.00 Helena Schneider, Butler, Ind.__ 600.00 September 29, 1933. On this day the schedules, reference, and adjudication in the matter of Henrietta A. Newman, do- ing business as H. A. Newman, bankrupt No. 5459, were received. The bankrupt is a grocer of Charlotte, Michigan. The schedules show total assets of $3,479.64, (of which $240.00 are claimed exempt), and total liabilities of $1,353.27, listing te following creditors: City of Charlotte, Eaton County $ 15.70 Charles M. White Estate, Charlotte 26.71 Proctor & Gamble, Detroit______ 12.29 Symons Bros., Jackson___-_- ee 37.43 G H. Hammond Co., Chicago____ 3.50 Reid, Murdoch, Chicago... _- 20.00 Cartwright Paper Co., Battle Creek 19.25 Johnson Paper Co., Kalamazoo__ 67.63 Valley City Milling Co., G. R.___- 14.70 Paul Sehulize Chicago 6.00 Armour & Co... Eansing 9 a 27.01 Hekman Biscuit Co., Lansing____ 36.86 Spencer Grocer Co., Jackson._.._ 148.75 HS Heinz Co. G@ Re 27.08 switt & Co, Lansing. 114.19 Taylor Produce, Battle Creek____ 65.56 Dudley Paper C>., Lansing______ 21.44 Miichizan Fruit Co., Lansing __ 15.00 Frank Fairchild, Charlotte______ 24.75 Nashville Creamery, Nashville_- 20.00 John Colizzi Charlotte... 29.00 Star Market Lansing 9 9.68 Hlerend & €o., G. KR... __- 15.30 Ferry Morse Seed Co., Detroit__ 17.52 Farrington Co. Ce 14.63 menitliet COo 9.00 Mich. Bell Tele. Co., Charlotte 11.49 Civyde Fulton, Charlotte... 275.00 Colburn-Fulton Lumber Co., Charlotte eo ae 60.00 Mrs. Mary Thompson Charlotte__ 46.06 Mos Koy Proston, Charlotte 50.00 A. Cc. Puttbrese. Charlotte. _ 77.00 Star Markei, Lansing__-_ 9.68 September 29, 1933. On this day the schedules, reference, and adjudication in the matter o, George IXckman, bankrupt No. 5458, were received. The bankrupt is a box maker of Kalamazoo, Michigan. The schedules show total assets of $100.00, (ail of which are claimed ex- empt), and total liabilities of $793.52, listing the following creditors: Paper City Motor sale, Kalamazoo $42.00 Wison Brown, Kalamazoo______- 92.00 Kilians Budget? Shop, Kalamazoo 50.00 Finley s Jewelry Shop, Kalamazoo 7,00 Spiegel, May wtern Co., Chicago 28.00 Edwin Heaton, Kalamazoo______ 10.00 James and Ciara Brown, Ratenmasoo =... 56.32 Gooadrch Tire Co., Kaiamazoo__. 7.00 wervee Tire Co., twalamazoo / 8.90 Fleisher Insurance Agency, WNalamazoo i ll aoe 3.00 Mrs. Lillian Harris, Kalamazoo 24.00 Chries Sherman, Vicksburz_____ 27.00 Farl A. Marcy, Kalamazoo__.___ 163.55 Orrin B. Hayes, Inc., Kalamazoo 32.10 George Scuroder, Kalamazoo-_ 25.00 Kalamazoo Industrial Bank______ 70.00 Glenn RR: line: Kalamazoo... 30.00 Merkle Dairy Co., Kalamazoo___-_ 6.00 Mrs. George Butler, Kalamazoo__ 6.00 Vander Woude Auto Elec. pervice, Kalamazo . =. 2.65 Trietstram’s Tires & Radio Kalamazoo 3.00 October z, 1933. On this day the sched- ules, reference, and adjudication in the matter of Bert Vanderwier, individually and doing business as the Park Grocery, bankrupt No. 5462, were received. The bankrupt is a mercnant of Muskgeon, Michigan. The schedules show total assets of $6,331.14, (of which $500.00 are total liabilities of following creditors: and listing the claimed exempt), 95,2¢1,01 ‘Lurner, Eing.e, and Cochran, Mus- kegon ioe el ee ees 76.50 Henry Witt, Muskegon____________ 3,000.00 Anderson Packing Co., Muskegon fits. Se ee 35.00 Chas. Brems & Son, Muskegon__ 6.92 H. A. Franke, Co., Muskegon__ 13.00 Ferris Coffee & Nut Co., G. R.__ 88.75 Hecht Produce Co., Muskegon_- 42.99 Hume Grocer Co., Muskegon___. 880.77 Hekman Biscuit Co., Muskegon__ 267.40 Mona Lake Ice Co., Muskegon Te 35.00 Muskegon Candy Corp., Muskegon 28.65 G. W. Milla Paper Co. G Ho 16.80 Mich. Biscuit Co., Muskegon____ 26.19 Peoples Milling Co., Muskegon __ 47.73 T. Schillaecci & Co., Muskegon__-_~- Sanitary Dairy Co.. Muskegon J. S. Temple & Son, Muskegon __ J. Van Westenbruggen, G. R.-__-_ Woliis Brothers, Muskegon_____- Jd. T. Wiersema, Muskegon______ Wood St. Market, Muskegon Superor Oil Co., Muskegon______ Drinan Roach & Co., Muskegon Harvey Cooper Agency, Muskegon C, Karel & cons, Muskegon .____ J. ¥F. Jelke Co... Chicago...._.___ 2.68 Muller Bakeries, Inc., G. R.___--- 10.00 In the matter of George N. Edwards, bankrupt No. 5428. The first meeting of creditors has been called for October 20, 1933, at 2 FP. M. In the matter of George N. Edwards, bankrupt No. 5428. The sale of assets has been called for October 24, 19338, at 2 P. M. at the premises formerly occupied by the bankrupt at No. 11 Second St., Niles, Michigan. The assets for sale con- sists of automobiles, parts, accessories and equipment, office fixtures etc., all ap- praised at $898.35. All interested in such sale should be present at the date and time of sale. > + Sales of Small Specialties Promoted with Gadget Show A means of promoting housewares, notions, linens, fancy gro- ceries and other small specialties, used by a New Jersey store, is reported. It consists of a gadget show, which is a display to a group of invited guests of various types of small merchandise in which the store considers the group to be interested. The store’s “director of service,’ it is reported, contacts the leaders of neighborhood and church groups and women’s clubs, booking dates for the show and stating frankly that it is a sales promotion plan. In conducting the show three card tables are used, set with the merchandise chosen for display. One may be used to display appropriate linens, ware, and silver, with different patterns being used at each plate at the table, while another be covered with small novelties, suitable for gifts, and another loaded with fancy groceries and small labor-saving devices for the kitchen. In using the plan, this store is reported to sell items on the spot if requested and take orders for duplh- sales of customer glass- may Gates. Something different in the way of food is prepared by the demonstrator in charge and served to the guests, it is stated, while attractive menus and new recipes are distributed. The Retail Bulletin of the sity of Wisconsin, in commenting upon this type of promotion, suggests that it might also be done co-operatively by small, non-competing stores; Univer- for ex- ample, a grocery, a china shop, a hard- ware store, and a gift shop. i s A Business Man’s Philosophy With better speech in mind, the Bell Telephone Company studied the 80,- 000,000 telephone conversations carried on each day over their system. It was found that in 500 typical telephone conversations about 80,000 words were used. Of these, only 2,200, or less than 3 per cent., were different Fifty words account for 60 per cent of the total words in these words. conversations, and 700 words account for 95 per cent. ulary were limited to 700 words, he could transact business over the tele- phone with 95 per cent. efficiency. A foreigner knowing only fifty words of If a person’s vocab- English would be 60 per cent. efficient, if he could use these words correctly. William Feather. ——_+ 2. Production of Canned Peas Increases During 1933 An increase of more than 2,000,000 cases in the production of canned peas this year over 1932 is shown in reports collected by the Foodstuffs Division of the Bureau of Foreign and Domestic Commerce, at the request of the can- ning industry. The statistics are based on individual figures submitted by can- ners representing about 92 per cent. of the total pack. The total pack is cal- culated with the addition of reliable estimates of the remaining 8 per cent. of production. The pack of canned peas in cases of all sizes is shown as 12,481,008 in 1933, compared with 10,117,784 in 1932. OO Home-Knitting Vogue Revived Revival of the knitting on a scale greater than any witnessed 1918 is mills manufacturing yarns suitable for vogue for home- since reported by home use. Two of the larger mills at present are working on overtime sched- ules to keep up with retailers’ orders. The growing popularity of knitting is due in part, manufacturers say, to the fact that Mrs. Roosevelt is known as an exponent of the art. In addition, have furthered the vogue by sponsoring style shows at the manufacturers which prizes for the best examples of home-knitted apparel are awarded. ——_+++___ Do Not Want To Be Without the Paper Carson City, Oct. 10—We are pleased to enclose check for the Tradesman for the coming year, We are hard pressed for money, but do not want to be without your paper as long as the front door of our store is open. We enjoy reading your editorials, the Realm of Rascality, things seen and heard on your week end trips, and many other articles you print. We hope to have the pleasure of see- ing you in our store some day and shaking hands with you and wish that you may have many years of health to continue the good you have been doing the retail merchants of Michigan for fifty years. Brooks & Warner. —-—_» ++ Office Appliance Sales Rise Sales of office appliances in the three months ended Sept. 30 were greater for the first six of the year, according to reports in the trade. than months Dictating machines, typewriters, office files and adding and calculating ma- chines shared in the sharp increase in demand. with branches throughout the country recently have made surveys of their office equipment Companies at the suggestion of appliance manu- factures and are planning to replace 25 to 30 per cent. of their present ma- chines with up-to-date models. Twilight I wonder if the Twilight knows How beautiful she grows When behind the setting sun As we say the day is done She is coming like a bride Down a chancel glorified.— I wonder if the Twilight knows How beautiful she grows. I wonder is she lifting there A pictured silent prayer, With the afterglow of day When all Nature bows to pray; Signalling the Night to bring Quietness with slumbering.— I wonder if the Twilight knows How beautiful she grows. I wonder if in heaven She longed our Bearth Dreaming there Could she lure a world to rest ‘o it haps with sunset hours That her winsomeness o’er-powers.— I wonder if the Twilight knows How beautiful she grows. Charles A. Heath. ——>-2 ~~. Shoe polish is now being marketed in lipstick form, above to love of serving best A few strokes with the stick upon the shoe and a rubbing with cloth is said to be all that is needed: for a shine. ——_>+-____ A new thhousehold fly spray is said a shoe to serve to double purpose of swiftly putting flies to death and lending a flower-like scent to the rooms in which it is used. RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, First Vice-President — Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. ~ecretary — Elton W. Viets, Lansing. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids: A. A. Boyce, Bay City; Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. Lansing. Theodore J. What of Our “Sour” Departments? A highbrow phrase like “stock con- trol” is apt to stop most of us, yet the essentials are simple to understand— and they are vital. For instance: Chains know what items pay, both generally, as applied to their entire number of units and specifically, as applied to every individual unit. It should then be a simple matter for any individual grocer, operating one store, to know this about his own business. They know that out of seventy-five items, fifteen or twenty account for 60 per cent. of the sales. Eighty to 85 per cent. of all items are largely sleepers. There is a “sour department” in every store, Plenty of have several such. Paint and varnish de- partments are sour in every hardware store. Thirty to 40 per cent. of time is wasted. Of 408 businesses that failed in a given time, ninety-six kept no books: 120 kept books that were no good: forty-two kept good books—just over 10 per cent. of all. One district of a certain city enjoys the highest family income of the entire community. Of what value is all that suggestion to any grocer? It is as valueless as yesterday’s newspaper to him who fails to reflect on it, bestir himself to apply it, and keep on working in the light thereof forever after. But he who makes use of it will find it worth more than its weight in gold. How to use it is the question. For to misuse it is to fail worse than with- out it. Consider the 80 to 85 per cent. sleeper items. Why keep them? Be- cause experience shows that you could not operate without most of them. Folks want them. They require most stores selling of them to sort out their needful sup-* plies. That is why wise merchants carry such things, regardless of their slow turning. The point is, to keep close tab on that range of items. As some of them become really dead, clean ‘em out. Better yet: Keep them moving when you see them slowing up, get rid of them before they quite die. Such is the merchandising reasoning behind the hardware man’s sour paint- varnish department. It is not profit- able in itself, but it rounds out his stock and leads to the sale of many other articles which would not move so well otherwise; but the wise hardware man is as vigilant to keep that moving as fast as may be as the grocer must be. When we come to wasted selling time, there is a factor we can all im- prove. That requires constant vigil- ance and planning, but nothing pays better. The good merchant studies his time-cost always—every day. He plans new ways to use each minute advan- tageously. If he does this consistently, MICHIGAN he evolves a definite schedule of odd- time work for every employe, so that there is really never an idle minute. Departmentizing may seem a bit in- volved, also; but there is one kind that every grocer can practice. That is to put a section of the store under the charge of one person and hold him re- sponsible for its upkeep. Such a plan can be laid out in a half hour in most stores. It will be subject to modifica- tion in the light of experience. But put it into operation now, Let it include care of all showcases. These must be wiped with a clean dry cloth every morning on the exterior. That will remove dust and most soils. Grease can be removed speedily with a bit of dry sawdust, rubbed on, fol- lowed by the cloth. Inside the cases should be cleaned weekly. Add to or reduce the labors of each assistant as circumstances indicate changes, but keep them all actively busy every minute of the day. One advantage of this is that all of them will be hap- pier this way than when they have time to “stand around.” Little good will result from discus- sion of book-keeping, because those who have no records are apt to be in- corrigible. But this angle may help: Records may be started because you feel you may need them to keep peace with NIRA; but the real value is to yourself. Further, you will not go far with records without finding them the most interesting feature of your busi- ness. Nothing about business is so fas- cinating as real knowledge of it. The last item—family income in your Vicinity—is crucial. If you have exact knowledge of that, you can then pro- _ceed to select and classify your pros- pects and go after the worth while ones. It s the grocer’s business to be an inveterate gossip to the extent that he shall know the family affairs of every customer and would-be customer. As the basis of trade building, no information can compare with the knowledge of the occupation, income, living habits of each prospect within reach. The beginning can be made from census or assessor’s figures. From that vantage the grocer can gather un- limited information, bit by bit, about everybody. If he then follows this up by consistent solicitation and strategic attack on desirable consumer families, he will build up profitable trade. That is so much better than haphazard trade that no man can use his time to better advantage. All of this is good business practice, whether other factors outside the busi- ness work or fail to work. And it should always be remembered that each man’s business is, after all, with- in his own store. One grocer friend of mine has con- ducted service-family for many years. A few years ago he fell for the com- monly popular notion that cash-carry was the cat’s whiskers. But, fortunate- lv, he retained his service store and opened his cash-carry experimentally in another district. Lately, I asked him how he was coming on with the new venture. He said, disgustedly, that plenty of goods moved under cash-carry, but there was no money in it. Meantime, his family- (Continued on page 14) TRADESMAN October 11, 19: The Way to more tising. profits. DESSERTS BUSINESS @ Feature ROYAL DESSERTS America’s fastest selling line, in your windows, store and adver- It will lead to better and quicker Products of STANDARD BRANDS INCORPORATED $user RSS a 23 dd sane 30% sales increase . .. would that interest you? That’s what hap- pened when Grocer B.S.G. installed this Custom-Built Biscuit Display R.B.S.C., located ina modest ncighborhood, could not increase his business, despite his best efforts. Then he installed Unceda Bakers Custom Built Biscuit Department, and biscuit sales jumped 30% the very first month! It’s real self-seller...saves space, Saves steps, saves time, sells MORE biscuit. The price? Not a penny more than the bare cost of building it. You make your profit when the extra business comes rolling in. And it will! See the Uneeda Bakers representative for Prices and plans—or write us direct. Let this money-making Silent Sales- inan start selling for you now. Na- tional Biscuit Company, 449 West 14th Street, New York City, ley ces ancipiienall scopaten inden ito children. October 11, 1933 MEAT DEALER Fish Flour as Nutritive Food for Economy Diet What is fish flour? What informa- tion does the Bureau of Fisheries have on tthe use of fish flour? How is it used and where can it be obtained? Fish flour is a finely ground product of light and attractive appearance made from the edible remainder of the fish fileting industry and other fishery in- dustries. This edible portion, other- wise wasted, consists of the backbone of the fish with some flesh adhering to it. Fish flour usually contains from 18 to 30 per cent of minerals, although some samples conitain as low as 8 per cent of minerals. It varies in protein content from 55 to 80 per cent, depend- ing on the percentage of minerals con- tained in the flour. It contains from 1% to 2% per cent of fat, and com- pares favorably with other products in iodine content. The Bureau of Fisheries has in. its files anid distributes information on the uses of ‘fish flour, its food value, and recipes for the preparation of fish flour products. pamphiets may be ordered from the Bureau of Fisheries by number as follows: Fisheries Special Memorandum 2475-A jis entitled “Recipes for Fish Flour Cookies,’ and contains the in- gredients for the preparation of deli- cious cookies which have been tried out on children and which ‘the children really like. These cookies contain about 10 per cent of fish flour, in which either cin- namon, orange, or ginger flavors may be used to mask the taste of the fish flour. As such, these cookies are an excellent and palatable source of thiose minerals, principally calcium anid! phos- phorous, which are of vital importance in the growth and maintenance of bones and teeth. Fisheries Special Memoranda 2468 and 2482 contain information on the food value of fish flour anid describe an experiment in which fish flour was fed Fisheries «Special Mem- orandum 2476 contains a partial list of producers of fish flour. While this product is not readily obtainable on the market and is not yet being produced in any great com- mercial quantities, it can be obtained in limited quantities from the com- panies which are described in the above mentioned list. Fish flour may be used in various bakery products anid it makes excellent soup stock. The writer has tasted a soup made from fish flour, containing one oyster, which was fully as delicious and nourishing as any soup that can) be prepared. The advantage of this product is that when sufficient public demand has been developed for it to justify its mainufac- ture for marketing on any considerable commercial scale, the competitive price should be attractive. Therefore, it should be within the reach of the fishery These pocketbook of those of extremely mod- erate means, or thoise who have suff- ered from the recent business depres- sion. MICHIGAN Since fish flour is developed from material which ordinarily goes to waste and since it is a highly nutri- tious and edible product, a distinct public service can be performed by in- teresting yourself in it. This and many other products in the fisheries are very useful to those interested in public re- lef work, Copyright, 1933, by United State sNews —_—$_~>-.___ Best Cold-Storage Poultry Ducks, chickens and other poultry preserved by quick freezing anid held in cold storage six months or more are scarcely to be distinguished from fresh killed birds in both appearance and taste, according to Federal specialists who are experimenting with this inno- vation in processing and marketing of poultry. The quick freezing system has pos- sibilities and may put former methods into the discard, sinice the birds: cam be frozen in about two hours as conitrast- ed with 36 to 48 hours by slow freez- ing. Quick freezing yields a better product. Quick frozen ducks are bring- ing premiums over birds which are frozen slowly, because of superior ap- pearanice and quality. The United States Bureaus of Agri- cultural Economics and of Chemistry anid Soils are working jointly on the project. In the experiments, Long Istand ducks and other poultry were frozen by the use of a fog or mist of brine at 4 degrees below zero. The ducks and larger classes of poultry re- quired about three hours to freeze, and smaller size chickens about two hours. The quick-frozen ‘birds were then rinsed with clear water and dipped in ice water which formed a thin ‘film or glaze of ice over the carcasses and pro- tected them from desiccation or freezer burn during the period of cold storage. After six months of cold storage, samples of the quick frozen ducks and of ducks frozen by the slow process were subjected to bacteriological and chemical analyses. The quick frozen ducks were found to be distinctly su- perior to the slow frozen ducks from the standpoint of bacterial content of the flesh and acidity of the fat. In appearance they were attractive, retaining much of their original color and “bloom,” whereas the slow frozen ducks were much misshappen and dis- colored. Eating tests proved the quick frozen ducks distinctly superior in aroma, flavor, and juiciness. Other poultry similarly handled were held in cold storage for about seven months. The glaze endured well dur- ing this period anid upon removal from storage the poultry was found to be entirely free from any drying out of the skin or freezer burn. The skin retained a remarkable fresh appearance and the “bloom” was so well preserved that it would have been difficult to distinguish the frozen poultry from fresh killed poultry, says the Department. Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. TRADESMAN 13 — Rademaker-Dooge Grocer Co. Distributors of PETER PAN COUNTRY GENTLEMAN CORN PETER PAN GOLDEN BANTAM CORN MISS MICHIGAN SWEET PEAS FREMONT SWEET PEAS BIG MASTER MALT BLUE RIBBON MALT BOUQUET TEA The House of Quality and Service Az the canned foods you feature grown and packed in your home state? W. R. Roach & Co., ebrand |B you know eit Grand Rapids, main. tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits MEMBER us WE MUST ALL fa UNITE FOR THE COMMON GOOD \ WE DO OUR PART WE DO OUR PART No one person, no one industry can, alone bring about the improvement hoped for by NRA. The C. F. Mueller Company was prompt to enroll—we gladly do our part. Cooperate by signing up and displaying the Blue Eagle, and speaking of displaying, don’t overlook MUELLER’S—the popular Red, White and Blue. package. HARDWARE Michigan Retail Hardware Association. President—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids. : Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — S. Swinehart, Lansing. Some Features of the Industrial Re- covery Act Hearings opened in Washington Aug. 22 on the retail code. The code, as presented to General Johnson for approval, is substantially as given on page 16 of October Hardware Retailer which should be carefully read. The code contains a “stop-logs provision” that it shall be considertd unfair com- petition to sell merchandise at less than 10 per cent. above cost. The prin- cipal opposition to this clause is off- ered by Mtcy’s, of New York City, and the mail order houses who desire to continue the “loss leader” principle m selling merchandise. Analysis of letters received by the Recovery Ad- ministration on this point indicates that only 0.4 per cent. oppose retaining the 10 per cent. clause. Possibly the code may be signed by the President by the time this reaches you, Watch ithe papers and if the code has not yet been signed, write General H. S. Johnson, National Re- covery Administration, Washington, D. C. asking for the retention of the 10 per cent. clause. Within a few days after the code has been signed you will receive from your Association a printed copy. Sales Taxr—Important New Ruling Question. Must I pay on total sales including the tax? Answer. No. A ruling made recently by the State Tax Board eliminates “tax om tax.” The previous ruling was to the effect that, if the tax was kept separately, this amount could be deducted from the grogs income (less non-taxable sales) and 3 per cent. paid on the difference, but unless the tax was kept separately, it must be com- puted on the total received, including tax. It is not now necessary to keep the tax separately in order to avoid “tax on tax.” If record is kept of the tax actually paid by customers, continue ag before and deduct the tax paid by customers before computing the amount of tax due the state. For example, if taxable sales for the month, exclusive of tax, were $5,000 and tax received from cus- tomers $150, you pay 3 per cent. on $5,000. If, however, no record is kept of the amount of the tax paid by customers, use the following formula: First, di- vide taxable sales (which include tax received) by 103 and multiply by 3. For example, if taxable sales for Sep- tember (including tax received from customers) amounts to $5,150, divide by 103. The result is 50. Second, mul- tiply by 3. The result is $150, the amount of the tax. On the basis for- merly used by the Tax Board, unless the tax paid by the customer was kept separate, the dealer would have had to pay 3 per cent. of $5,150 (amount of saes including tax), or $157.50. Q. Should I make my report for September on the above basis? MICHIGAN A. Yes. Q. Should I make amended return for July and August to secure any overpayment? A, That is not necessary. When you make your return for the last month of your figcal year, compute total tax for the period on the basis outlined above and pay the difference between what you have already paid in pre- ceding months and what is due the state for the entire period. Q. What has happened to the Leg- islative Resolution excluding sales to farmers and manutacturers from the sales tax? A, It ig declared inoperative by the State Tax Board. The only exceptions permitted) on sales to manufacturers are, as heretofore, of goods forming a component part of the manufactured article. For example, the sale of bolts used in construction of an article to be sold would not be taxable, but the sale of lubricating oil to a factory is taxable. Q. In computing the tax, can I de- duct the cost of ingtalling a furnace, for example, as a labor charge, A. Only if it was the accepted prac- tice prior to July Ist to carry the in- stallation (See Ruling No. 10 in Supplementary Reg- ulations, issued July 20. Copies avail- able from this office on request.) charge separately. Q. In computing the tax on the sale of goods sold on instalment, must I pay tax on the carrying charge. A. Not if the carrying or finance charge is set up as a separate item on the books, and on the itemized biil given the customer. (See Ruling No. 17, Supplementary Regulations.) Q. What is the best way of record- ing tax-exempt sales? A. For the average business, by making a duplicate of the original sales slip at the time of sale, stamping or marking it “Tax Exempt” (see Stamp “C” at bottom of next page) and noting on the slip the reason for exemiption. Total these slips at the end of month. Exemptions are (see your monthly tax form): (1) Sa (2) Sa ry e for purpose of resale. — e in interstate commerce. (3) Sale to U. S. Government. al (4) Sale to State of Michigan, or its. institutions. If the article is sold for purpose of resale, it woulld be advisable to have the purchaser sign his name to the slip. (See Stamp “B” at bottom of next page). Dealers having consider- able ‘business with manufacturers should use Certificate “A” (illustrated at bottom of next page) which will eliminate the need of securing signature on each separate sale. Have the manu- facturer sign the card and! keep it in your file. Q. Are sales to churches, hospitals, not owned by the government, road contractors, etc., taxable? A. Yes, they are not sales to the government. Q. Is the tax to be paid on cash receipts, including collections? A. No. Tax is paid on total ‘sales, cash or credit, whether or not the money has been received. No deduc- TRADESMAN tions are permitted for loss on bad debts. ' Q. Should I continue to charge tax separately on sales? A. Yes. If that is not done, it will be more difficult, at the next session of the legislature, to secure reduction in the amount of the tax. Moreover, on sales of “established price” merchan- dise, unless this practice is continued, the dealer will be forced to absorb all the tax on such items. Q. Should I buy one of the many “sales tax’? forms being sold’? A. No. They are inadequate for accounting purposes, or too intricate and ‘expensive. Your association is preparing a complete record with special forms for sales tax purposes. The sales tax form is the same as the Daily Record sheet now used in the NRHA Accounting System with changes for recording non-taxable accounting sales and returns, cash or credit. Users of NRHA sygtemss need only purchase the extra sheets. For others, there will be available a special low price intro- ductory accounting system, using the Sales Tax Form. For (available about Ort. 15) Lansing office. information write the There was a 41 per cent. increase over last year in attendance at the fall series of group meetings. This is the record hung up by the group chair- men. These men were: Town anid Chairman Ithaca—C. G. Larry W. Branch—E. H. McGowan Cheboygan—J. Loutsignau Mancelona—Wm. Brower. Manistee—John W. Meyer. Evart—R. Bregenzer. Pickford—Fred Taylor Ishpeming-—-W. Jackson Houghton—Paul Swift Bessemer—R. Johnson Cr. Fall,—Casper Bauer Menominee—W. B. Winter Gladstone—H, W. Blackwell The program opened with an inter- esting talk by I. E. Douglas of the National Association on the “Recovery Act,” followed by a talk on the sales tax anid the work of the Association for the past year by the secretary. Each meeting closed with an interesting question box discussion in which al- most every dealer participated. Keep a record of the serial numbers of all guns and rifles in stock. In case of theft, immediately report to the Association, giving these numbers. That information will be communi- cated to the state police. Your Asso- ciation has frequently been able to assist in the recovery of stolen goods and in apprehending the thieves. Harold W. Bervig. Sec’y Michigan Retail Hardware Association. —_++.—___ Hardware Buying Picks Up Buying activity in the wholesale hardware market wenlt ahead sharply this week in comparison with the pre- vious week. Jobbers reported that sales up to last night were heavier than in any similar period for the past six weeks. Demand again cenitered on fur- nace accessories and other seasonal merchandise, Orders for holiday goods continue at a high level for this time October 11, 1953 of year. The call for builde:s’ hardware and supplies was slightly ‘better than in ‘the previous week but total volume in ithat Gime is still at an abnormally low level. ——_-e-2--__— What of Our “Sour” Departments? (Continued from page 12) service store brings in satisfactory profits. That may mean that it is wise to stick to the line we know about. I incline to think that is the answer. It is difficult to carry water on both shoulders—even though some excep- tionally skilful men succeed in both lines simultaneously. For one thing, a single store is simpler to handle than two or more. I know. I found I could not handle branches, though I could do well enough with one store. The first day’s program of the Washington State Grocers Associa- tion is mighty interesting in one im- portant respect. In the afternoon three speakers are listed, thus: “Nathan Eckstein, head of Schwa- bacher Bros., a wholesaler serving in- dependent stores; J. A. Malchett, serv- ing voluntary buying groups—notably Red & White; and W. L. McEachran. president Pacific Coast Chain Store Association.” There we have real progress. It in- dicates how harmony and mutual un- derstanding are coming to the grocery business as such—with frank recogni- tion that the various subdivisions of it are all legitimate and economic. Another news note interests from a different angle. That tells that I. G. A. adds gloves, stationery, half soles, toys, gasoline, cleaning fluids and automo- bile lubricants to the stocks of its members. That is perfectly legitimate, of course; but it tends to scotch ob- jections to “unrelated lines” about which we hear from sundry—mostly independent sources. It’s a bit embar- rassing when the pot calls the kettle black. Paul Findlay. —_2~-.___ Steel Beer Barrels Gain Cooperage houses are worried by the inroads being made into the market for wooden beer kegs by the steel barrel. In the last month or six weeks, brew- eries have shown more favor for the steel packages, with the result thal the dmand for wooder barre!s has dropped off considerably. The steel people are credited with doing a more alert mer- chandising jcb, are taking space in na- tional weeklies and are promoting their product vigorously, As a result of this development, it seems likely that the cooperage houses will start a counter campaign, in order to regain their markets. —_++.___ Defer Rise on Electrical Goods Threatened price advances on elec- trical household appliances have failed to materialize in the market as expect- ed and buyers who had_ purchased heavily in the last two weeks in an- ticipation of a rise are at a loss to ex- plain the manuacturers’ failure to act. In producing circles it is said the ad- vance has been deferred for the time being while manufacturers satisfy themselves that retail volume on ap- pliances will hold up to early Septem- ber levels. —_++>___ Nothing happens for nothing, » v October 11, DRY GOODS Michigan Retail Dry Goods Association. President—Thomag Pitkethly, Flint. First Vice-President—D, Mihlethaler. Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , : Secretary-Treasurer—Clare Port Huron. Manager—Jason E. Hammond, Lansing, 1933 R. Sperry, Push Premium Sales for Spring As an answer to those who are urg- ing the discontinuance of premiums in sales campaigns, manufacturers of such goods are making intensive efforts this month to get customers to contract for Spring delivery. In the food, drug and tobacco trades agitation against pre- miums has been under way since last July, and producers of low-price nov- elties and kitchen tools are fearful that serious inroads will be made into their business if the movement is not fore- stalled. Several leading producers in the grocery and toilet goods industries have already signed contracts for pre- muums and others are being approach- ed, it was said, —_—- avr Greeting Card Trade Unchanged Greeting card sales for the coming holiday season are holding even with those of 1932. Although initial orders were large and were placed much ear- lier this year, the total volume will little variation from last year. Greeting cards, according to manufac- turers, are one of the few items which have not advanced in price since July. Because the bulk of such goods is pro- duced eight months or more in ad- vance of the consumer selling season, manufacturers had practically com- pleted their Christmas card production before the wage and hour regulations of the recovery program went into ef- fect. show —_+-+___ Will Open Spring Curtains Jan. 8 Spring lines of better curtains will be opened ‘to the trade Jan. 8, accord- ing to a decision reached by mianufac- turers last week. The new lines, it is said, will be priced at levels only shghthy prevailing quotations. Current business has dropped off in the wholesale trade, but continues good at retail. Stores report that last montth’s sales volume on better curtains was 10 above to 50 per cent. ahead of September, 1932. Coarse mesh curtains with tail- ored edges are selling ‘best and are wanted in price ranges of $2 to $5 a pair, retailers said. ——_2+>____ Underwear Orders Heavy A surprisingly large volume of busi- ness has been booked on light-weight underwear for Spring since the official opening of the lines. The large whole- sale syndicates and individual houses have placed substantial orders with de- tails, in addition to good-sized sample orders. Agents reported that the total is far in excess of that booked at this time a year ago, both in dollar and unit volume. Buyers apparently find no fault with the new prices, despite the substantial advances put into effect. In heavyweight goods, mills are far behind in deliveries, some as much as a month and a half. ——_- Scarcity of $1 Bridge Tables Bridge tables which can be retailed around $1, are wanted for use in spe- cial sales, but are not available in MICHIGAN suitable quantities and most of the stores compromised on goods to retail at $1.49 to $1.95. At the present time card tables are selling freely in all ranges up to $5. Tables of both wood and steel construction are popular. Price advances averaging 10 per cent. put into effect recently by manufac- turers have not slowed the demand for tables and current orders for regular goods are about 20 per cent. ahead of last year’s figures. —_>++>___ Orienta. Rug Orders Off Demand for imyported Oriental and Chinese rugs fell) sharply in the market last week. Retailers, holding special sales of stocks purchased before sub- s-antial price increases went into effect, are doing little reordering at pregent pr.ce levels. The importers are con- cerned over low levels at which retail- ers are selling Oriental rugs. They argue that present retail prices barely cover replacement costs and that a public reaction against the merchandise will set in when stores replace stocks and mark the new goods at figures 30 to 35 per cent. above sale levels. ~*~ Glass Demand Shows Dec.ine ‘Lihe general level of the demand for glass and glass products has nio, es- caped tht marks of slowness seen in most The has not been unexpected, and manu- cther retail lines. decline facturers are looking toward am early return to bet.er volume shortly after the mididie of the monith. Steadiness is mo.t apparent in those lines of blown and pressed glass for home and kitchen use. A reaction in plate and window glass demand is not surprising the pub- lication says, owinig to recent buying in an(iicipation of price advances. > 2-2 Ion-Tarnish Finish for Jewelry A new finish which prevents the dis- coloration of novelty jewelry items which are plated with 24 carat gold plate or pure developed by silver plate has just been a leading maker of this merchanidise. The finish, which is said to have been perfected after many years of research, is held far superior to the old method of lacquering jewelry items. Use of the process, it is also said, pre- vents blackening of the skin or dress fabrics by preventing the usual chem- ical reation when untreated metals come in contact with the skin or fabrics. —__»> > >____ Women’s Neckwear is Active With diress styles leading to the use of separatte collars anid cuffs, an excell- ent business is being done both at re- tail and wholesale in this merchandise. Reorders on collars to retail at $1 or below thave been good. The demand lhas covered satin, bengaline and pique types, with white outstanding. Re- cently lame effects have been intro- duced and are doing well in the pop- ular price ranges, The football. season stimuated initerest in ‘women’s scarfs, which are now beginning ‘to sell freely. has — Earlier Toy Promotions Early promotions of toys, because of the late date of Thanksgiving this year, are being planned by many retailers. Many toy departments will be put into readiness by the middle of November TRADESMAN and others even earlier. Store execu- tives also plan to have toys figure prominently in the NRA “Buy Now” campaign: which begins in New York this week. In fact, one effect of the campaign will be to push Christmas holiday buying of a wide variety of items much further ahead than is usu- ally the case. —_2++____ Rayon Call Continues Large The volume of rayon yarn business for December taken the books were opened on Monday by mills is re- ported to be exceptionally heavy. Pro- ducers have been compelled to con- tinue their allotment policy and at the present rate of demand the month’s since 15 production will be sold up shortly. The call for acetates is keeping up with that for the viscose type, as cloth pro- ducers are turning out a greater vari- ety of interesting styles. —___2 2 --— A new shower head saves one from getting into hot water. It’s said to close automatically if the temperature of the shower bath nears the scalding point, to reopen when temperature drops, +. A new combination envelope carries a separate, smaller envelope for messages fixed in slots cut in the larger envelope. ——__»-. A sixty-year-old man, single, western col- He’s after his bachelor’s degree. en- rolled as a student in a lege. ed in such affairs. MICHIGAN BELL TELEPHONE CO. YOU'RE INVITED MORE OFTEN IF YOU HAVE A TELEPHONE When bridge parties, luncheons, dances and other pleasant events are planned, invitations usually are extended by telephone. Those without telephones very often are not includ- Have your telephone reinstalled now, before the season of social activities sets in. It will justify its cost in good times alone. And, as a protection in times of emergency, it is priceless. You can order a telephone from any Telephone Business Office. Installation will be made promptly. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R AP I Ds, M I C H I G AN 16 HOTEL DEPARTMENT Ralph Hitz Predicts Better Days For Hotels Los Angeles, Oct. 7—Hon. Elmer H. Dearth, who until recently had been a resident of Detroit for a period of twenty years or more, but who has again taken up his residence at St. Paul, Minnesota, writes a letter to the Editor in which he intimates that a career without the occasional leavening supplied by the Tradesman is not to be thought of. He intimates that my contributions thereto have had much to do with the satisfaction to be de- rived from a perusal of its pages. This letter has been transmitted to me and it is certainly brimming with reminis- cences of former days when I, too, was a resident of the North Star state and fought, bled and died beside my good friend in the political battles incident to that period. My friend Dearth was of the rural press, but he was an un- tiring worker and achieved success not only in the newspaper field, but be- came state insurance commissioner, a position he held for many years under various administrations. Insurance ex- ecutives easily recognized his real worth and he eventually removed to Detroit to become head of a prominent insur- ance company, resigning recently be- cause of his desire to cease activities, and now he is back at his old home where he will this winter shovel snow —gobs of it—while I am basking in the sunshine and roses. For forty-five years we have been real pals and now he says he cannot get along without hearing from me at least once a week through the medium of the Tradesman. Now, boy, come out here this winter for a re-union, and you can then lay stress on the fact that there is such a thing as friendship which really en- dured. The fact that Jim Watson, repudiat- ed senator from Indiana, has selected himself to speak for the Republican party in denouncing President Roose- velt and the New Deal does not alter the fact that Watson, when he was cashing pay checks as a Republican senator, never suggested an original idea which could be translated as hay- ing any bearing on relief for the mass- es, and it is doubtful if any fair-minded Republican, even, would at this time take him seriously. So long as the President continues to try and do something to ameliorate the condition of his subjects, the whining politician who was annihilated by the tractor last fall, will find a better feeling in the minds of his former constituents if he will take his recent spanking with good grace and rally his support to the one individual who has brought hope to the hearts of countless millions. Hence- forth the real battle is going to be be- tween the People vs. the Politicians and there can be but one outcome. I am being made the fall guy out here because an earthquake which oc- curred here at 2:10 a. m., Monday, did not reach my notice until the morning newspaper was handed me at the break- fast table. Something about that “clear conscience” stuff after all. President Green, of the American Hotel Association, surely said a lot when he made this reference to the activities of our Nation’s chief execu- tive, at the Del Monte convention, re- cently: “Nobody, including General Johnson or even President Roosevelt himself has ever expressed himself as being certain of the outcome of the industrial program, and quite likely each individual reserves the right to express his opinion on the subject, but the strongést ‘objector to the various forms of relief and recovery. legislation will agree that, once having started in this direction, only the most dire calamities can be expected if these plans do not carry through. It is, there- MICHIGAN fore, a measure of self-preservation, as much as of patriotism for the indivdual business man to undertake the burden with the thought in mind that if the execution of the actions demanded of him should not carry through he will not be any worse off than he would be otherwise and that if the plans of the Government do carry through and the lessening of unemployment, plus rais- ing of wages, should result in suffi- ciently increased purchasing power, a new and wholesome structure may be built up in which the hotel business, of course, would share as quickly as any other important industry.” Walter Leitzen, for a long time op- erator of Hotel Frontenac, Detroit, activity connected with which he was compelled to forego on account of eye difficulties of long standing, is out here in Los Angeles and I ran across his charming wife and himself in a down town restaurant, resulting in a nice visit and the promise of more to fol- low. Walter was successfully operated on for cataract on both eyes, at the Johns Hopkins college at Baltimore and is doing nicely, in fact said opera- tion was highly successful. Speaking of the changes in hotel and restaurant operations in the past dec- ade, whenever I see a sign, “Ham and eggs, 35 cents,” I am reminded of the old days. For years and years this was the standard price for that commodity, but strange as it may seem, it has with- stood all the changes of time. Through- out inflation periods and depressions the price for “ham and” has remained at 35 cents and I presume will continue to do so until time is no more. Some restaurant men had the hardihood to tack on a nickle or so just at the height of the Enropean hostilities, but they were frowned upon, and readopt- ed the old standards. What that really means can be more readily understood when it is explained that when this price was established, the choicest cuts of ham were procurable at a shilling a pound and eggs were a drug in the market at a lesser price per dozen. Since then prices for the raw material have fluctuated and really reached a considerably higher figure and restau- rant operators have grumbled about conditions, but every time they have made an attempt to adjust the price, their customers have frowned upon them and meted out discouragement. There is one other item in restaurant offerings which also seems to have stood the usage of years, and that is coffee. Several years ago at a meeting of hotel men in Wisconsin, one oper- ator told his colleagues that he was going to “break the ice” by advancing the charge for a cup of Mocha to 10 cents, and that it would mean $2,500 in his pocket annually. The other day I ran into him at a state picnic and I happened to think of the coffee episode and asked him about it. Said, he tried it out for a few weeks, found it was a drawback, tacked the extra nickle on to other items and quiet was restored. Now he says he offers additional cups of coffee to, his customers without charge. Every business institution ts entitled to make a profit on its mer- chandise sales, but sugar is usually sold and handled for advertising purposes at 5 cents a pound, and 5-cent coffee is the hub around which the restaurant man must base his publicity efforts, A Los Angeles woman told the judge the other day, in-a divorce pro- ceeding, that her husband nagged her So persistently that she became as thin as a rail.” Here is something that might appeal to other women who are in despair over their efforts to reduce. Get a nagging husband and then when the result has been achieved, ‘apply for a divorce and draw alimony—thus kdll- ing to: birds with one marital experi- ence. There is a coarse expression—but Strongly expressive nevertheless — TRADESMAN called “pulling one’s leg” when refer- ring to the acceptance of favors from a person who is nothing to the recipient except as such a one may be able to get a good time without any personal trouble or expense. This friendship frequently is aped because of the bene- fits of a material nature that may be gained. Nobody admires this type of human sponge—this hanger-on who is devoid of the least grateful appreci- ation. There is, in fact, nothing smaller or more contemptible than the sort of person who accepts favors, while at the same time scorning the giver. If the giver cannot be esteemed for his or her real self, true manhood and woman- hood will refuse the favor. If one is unwilling to reciprocate, the invitation should not be accepted. The evening party or pleasure trip may be attrac- tive, but if it be not available except by the grace of some person otherwise distasteful, the fair-minded individual will decline to enjoy it at the expense of one who is held in disesteem. Seems like some Detroit hotels, some fifteen of them, several of the promi- nent type, neglected to pay their taxes at the last settlement period, and the city collector announces these delin- quencies amount. to $2,000,000, or thereabouts. The city officials have de- cided to be as lenient as possible under the circumstances, provided they make an agreement to pay off the back taxes in installments. Should the hotels seek restraining orders froth the courts, the city will use every weapon at hand to force payment . Many of the hotels affected by the order are in receiver- ship and others have already secured in, unctions restraining the city from siezing their personal property to sat- isfy such taxes. Probably the Saginaw Tavern, at Saginaw, a six-story hotel, construc- tion of which was begun in 1928 but was never completed, will soon be Placed in operation as the result of an agreement of stockholders. There has been what is known as a lienholders’ sale which not only involves the Tav- ern but also the Ben Franklin hotel, which has been controlled by the Sag- inaw Hotel Co., Inc. Robert M. Boyd, acting for the lienholders, has been announced as the purchaser of the Tav- ern, the sale being subject to confir- mation by the circuit court. The pur- chasers are to pay a consideration to the receivers of the Ben Franklin and pay the taxes on both properties. The Saginaw Hotel Co. was formed early in 1928 to build the six-story Saginaw Tavern, and soon after acquired the Ben Franklin, the second largest hotel] in the city, with 125 rooms, which it has operated ever since. This company was headed by E, F. Hubbell, who has since managed the Ben Franklin. At the Ohio Hotel convention, at Columbus, last week, there was a del- €gation of Michigan hoteliers to help leaven the mass. Among them. was Ralph T. Lee, president of the Detroit Hotel Association and vice-president of the Michigan State Association, Al- so there was C. W. Wilson, manager, Lee Plaza Hotel, Detroit. Mr. Lee gathered in one of the golf awards and entertained the assemblage with a very interesting address. : There seems to be some little argu- ment over the exact date when the re- peal of the eighteenth amendment will Warm -Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private Parking space. JAMES HOEKSEMA, Manager October 11, 1923 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CoO. 7 lonia Ave., N. W. Phone 86027 “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -te Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums -t RATES $2.50 and up per day. 400 Baths CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath, CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO 1ONIA AND. THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO, SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mor. ALBERT J. ROKOS, Ass't Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon -t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To 2°, “ee i oe ‘Ludington, October 11, 1933 MICHIGAN TRADESMAN 17 be effective. The U. S. Supreme Court is on record with a decision on this particular subject, which will undoubt- edly govern proceedings in this par- ticlar instance. “An act of Congress takes effect and is in full force from the date of its passage and approval, and a_ constitutional amendment is likewise in full force and effect from and after its ratification by the requi- site number of states. Proclamation by the Secretary of State only affords prima facie evidence of ratification, and the proclamation, when made, relates back to the last necessary vote by a state legislature.” While Ralph Hitz, of Hotel New Yorker, New York, was here last week, at a little gathering of returning dele- gates from the American Hotel Asso- ciation, he made some very patent re- marks concerning hotel conditions, which were quoted in the local news- papers: “When accurate observers see improved conditions they go to the world’s market, salesmen start out with friendly tips of advancing prices or ex- pected shortage in merchandise and tourists travel with peaceful minds. The hotel business is not only holding up, but increasing. Like a barometer that foretells different conditions, far in advance, the trend of to-day in the hotel business indicates confidence in early and substantial improvemenits in general conditions.” — >> Death of Pioneer Manistee Merchant Hans B. Larsen, 91, a pioneer in the department store field, who for many years played a prominent part in local mercantile affairs, passed away quietly at this home on Maple street after an illness of a few days. Mr. Larsen was born in Nyborg, Denmark, June 17, 1842, the son of Ole P. Larsen and Larsen. At the age of 14 he came to New York with his parents and two brothers, FF. C. Larsen, Albert Larsen and two sisters, Mrs. Margaret Olson and Mrs. W. F. Lott, who is the only surviving member of the group. The family moved to Milwaukee, Wis., where the youth worked with his father as a cabinet maker for a short time before going to Madison, where he was employed in an English-Scan- dinavian printing office, winning pro- motion from the work of “printer’s devil” to that of editor. Nelsene Albeck When the civil war broke out, Mr. Larsen enlisted with the northern forces. Following his discharge, his family having moved to Lincoln, near Ludington, he joined them there and a short time later came to Manis- tee, where, with the exception of a few years, he has since made his home. Mr. Larsen’s first work here wag as a carpenter on the city’s first big school at the site of the old Central school, now known as the Woodrow Wilson school. He was also employed as a millwright in the saw mills. In 1873 Mr. Larsen entered into the mercantile field, being associated with his two brothers. After a year in Chi- cago in 1876 and almost two years in where he had this own store, he returned to Manistee to open a store here, which has since been in operation, being carried on by Larsen Brothers and as the present Larsens’ Specialty Shop. Mr. Largen was ac- tively connected with the store until 1914, Not only was Mr. Larsen a pioneer in department store work but he was active im making many early innova- tions here, such as sales slips, spring tags and in having merchandise wrap- ped in packages to be ready for the purchaser. On March 9 of this year, Mr. and Mrs. Largen observed their 57th wed- ding anniversary. They were married in Chicago. Mrs. Larsen was formerly Miss Anna J. Hanson, of this city. Mr, Larsen’s one great hobby was his love for sailing: a love he came by naturally as his grandfather had been a captain of a sailing vessel plying be- tween Denmark. Mr, Larsen has had both captain and en- England and gineer’s papers for over forty years. His first power boat was purchased at the last world’s fair in Chicago in 1893, where the boat was on display. Mr. Larsen was a member of the Masonic lodge. Funeral services were held from the home Saturday burial in Oak Grove cemetery.—Man- with istee News-Advocate. ———>+.___ Gabby Gleanings From Grand Rapids Manley Jones celebrated his 77th birthday Sept. 20. Since retiring from the road, a few years ago, he has de- cided that he would like to resume road work or store service of some kind and would along either line. Broadway. overtures His address is 521 He is rich in experience welcome and acquaintanceship and would make any house in need of an expert gro- cery man a most valuable adjunct. Elton S. Botsford, 79, pharmacist at St. Mary’s hospital until his retirement two years ago, and proprietor of a general store at Dorr for fifty years, died Saturday noon at the home of his daughter, Mrs. C. B. Warnshuis, 240 He thad been ill for about four months. He was well known his half-century as a merchant at Dorr. He was affil- iated with the Masonic order. He had resided here for the last fifteen years. He is survived by another daughter, Mrs. H. R. Davidson, of Grand Rap- ids; five grandchildren, Robert Warns- huis of Minneapolis, Roger Warnshuis and Howard, Harold and James Da- vidson, and two great grandchildren, all of Grand Rapids. Funeral services were held Tuesday at 2 p. m. at the daughter’s residence, 240 Charles ave- nue, with ‘burial in Jones’ cemetery, Dorr. John Bos, who has made an out- standing success of the Kloster Co. store at Atwood, was in the city last week on his way to the world’s: fair. He was accompanied by his wife. G. A. Frye, who has sold White House coffee in this territory for many years, suffered the loss of his mother by death Oct. 5. The funeral was held at Dowling, nine miles South of Ha- stings. George W. Thayer, Jr., youngest son of the late George W. Thayer, died at his home at 254 James avenue, Monday morning. He was born on Madison avenue, July 1, 1864. He re- ceived his education in the public schools of Grand Rapids, When quite young in years he went on the road for the Goshen Sweeper Co., Goshen, Ind. On the consolidation of the com- pany with the Bissell Carpet Sweeper Charles avenue. in business through Co., he went on the road for the latter, covering territory as remote as the Pacific coast. He then traveled in Michigan for the cigar house of S. K. Boles & Co. He subsequently traveled fifteen years for the Grand Rapids Hardware Co. He had been in poor health for several years and was con- fined to his ‘bed a portion of the time. Death came suddenly. His only living relative, his brother, Cassius, was sum- moned from his Torch Lake. The funeral was held at 3irdsall’s funeral home Wednesday afternoon. The interment was in Oak Hill cemetery. Clarence Thomas, Inc., will open a branch store at 32 West Eighth street, Halland, also one on Maint street, Lowell in about two weeks. Six recent accessions have been made to the Red and White stores: J. Lub- bers & Co., East Saugatuck; Peter Weibenga, Dorr; A. Myers, Burnips Corners; M. P. Hanson, Lakeview; Gerrit De Young, Diamond Springs, LL. Slotman, Hamilton. —_+-.___ Start Coat Label Use More han 2,400,000 NRA labels for women’s summer home on coats have been issued through the office of the Coat and Suit Authority by George W. Alger, chairman of the authority, New York. Beginning this week, all coats and suits produced under the conditions pres- cribed in the recovery code for the in- dustry will bear NRA labels. More than 300,000 of the labels will be dis- tributed to retailers to be affixed by them to stock on hand. The number of labels issued to manufacturers and retailers was based on requirements for a two-weeks’ period. The labels bear the Blue Eagle in- signia and the words ‘Manufactured under Coat and Suit Code Authority,” together with serial numbers for ident- ification purposes. “Eyerv consumer who is sincerely desirous of fostering the movement will decline to purchase a garment which does not bear the NRA label,’ Mr. Alger said. ‘The retailers and resident offices have been co-oper- ating splendidly and we are certain that no representative merchant will carry unlabeled garments.” ——_» +. Large Stores to Sell Liquors recovery With repeal confidently expected by Dec. 7, interest in the potentialities of department-store sale of liquors gained notably during the week. Leading mer- chandise managers are confident that department stores can do a big busi- ness in this merchandise and heavy advertising of the fact that they intend to stock liquors is expected thirty days or so in advance of the indicated date of repeal. Estimates made in merchandising circles indicate that a $50,000 stock (wholesale cost) a potential vol- ume of up to $1,000,000 at retail can be done. A twelve-times turnover is held likely, with a mark-up of 33 1-3 on uncut liquors and 50 per cent. on cut types. No mark-downs, it was added, will be experienced. At present, there is a distinct trend toward using leased departments for the sale of the liquors. Owing to the with creation of special departments, cost of fixtures, etc., it was estimated that a returm of 12% per cent. on the first $100,000 of sales and 15 per cent. on the remainder was fair. In upstairs de- partments, imported and fancy lines of beverages would be favored, while for the basement sections the most suit- able stocks would comprise cut and blended liquors and California wines. —_»+.____ A Business Man’s Philosophy Artists have laughed at buyers who, in seeking a painting for a living room, ask for “something about three by four feet” or “something with plenty of green in it” or “something with horses 1k tt” Robert Macbeth, one of the leading dealers in American art, fails to see the point of the joke. “Our people are learning the need of art.” he writes, “but they are learn- ing it as it concerns them and their homes, and not in its academic aspects. Their demand for something that wiil fit in with their general scheme of liv- ing is a perfectly natural one, and the artist who dismisses that demand with a shrug or with the notion that the buyer ought to be happy to be allowed to buy what he can get is shooting beside the mark. I, for one, believe that art can go a long way toward utilitarianism without being commer- cial, and I’m not sure but what I’d rather see a person get a picture that he likes and that fits into his general scheme of things than to have him buy something he doesn’t particularly like, just because the thinks it’s art. It may turn owt tobe art after all! Most of the Old Masters, today acknowledged as real art, were painted to order.” This is good sense from a man who has been dealing in art all his life. William Feather. ——__++.>___ How the Chain Destroys the Farmer It is local chain store is advertising as one of its UL S. per bushel just at the time when a interesting to note that the specials this week standard grade one potatoes at 98 cents nation-wide effort is being made to raise the prices which the farmer re- Additional in- terst may be found when it is known ceives for his produce. that local independent merchants have not paid growers less than $1.10 per bushel for their potatoes at any time and have paid as high as $1.35 for good stock. Who can explain how under- selling the farmer in his home market is giving him any help?—Bangor Ad- vance, ——_--.___ Basement Trade Also Affected Basement departments have been feeling the pinch of the recent trade lull. The view in merchandising circles, however, is that basement sales will do well when the replacement costs begin to be reflected more fully in upstairs On the other thand, the volume of merchandise available for departments. basement promotion has been substan- tially restricted because of elimination of producers’ low-end brackets. New basement price lines were regarded as a certainty. —_+-.___ The depression will end just before prosperity begins. 18 MICHIGAN TRADESMAN October 11, 1933 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-Pres.—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris institute, Big Rapids. Michigan State Pharmaceutical Association. Officers elected at the Jackson Con- vention of the M. S. P. A. President—Duncan Weaver, Fennville. First Vice-President — Paul Gibson, Ann Arbor. Second Vice-President—J. E. Mahar, Pontiac. Treasurer—Wm. H. Johnson, Kalama- zoo. Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Lowell; Benj. Peck, Kalamazoo; J. E. Ma- har, Pontiac. Sowing the Seeds of Harmony and Progress Fennville, Oct. 5—Mrs. Weaver and I returned from a trip to northern Michigan a few days ago and while in the Soo, I spoke to the Rotary Club and the Kiwanis club of that city on the two days we were there. I spoke on the history of the Board of Pharm- acy and of the Michigan State Pharm- aceutical Association and I believe it was the only time in recent years at any rate, that the president of the M.S.P.A. was in the Copper peninsula and gave any time to the trade groups of that part of the state of Michigan. My re- ception was good, and they did all they could in that fair city to make our stay a happy one. like your Out Around concerning the Chicago fair and your opinion is mine. I have been there three times and liked the parts you described as well as you did. ‘Our trip back from the U. P. took us through Northport and that is beau- tiful now. A nice country in the Le- lanau peninsula, and lots of nice spots for scenery there now. Duncan Weaver. Paul Harris, one of the founders of Rotary International, and Duncan Weaver, of Fennville, President of the Michigan State Pharmaceutical Asso. clation, were speakers before the Ro- tary Club of the Soo Monday Mr. Harris stressed the work of. the LoOo?n. society with crippled children, and Mr. Weaver trade and urged legislation that would discussed) problems of his make impossible what he termed the present day ruinous competitive meth- ods. Discussing the need for price leg- islation, Mr. Weaver quoted the cost of one item at $9 per dozen, with some selling it as low as 69 cents. “This can’t go on forever, but it every makes jcompetition tough for } business man,” he said, “Selling at a distinct loss is not good for any one or any business.” Mr. Weaver is the fifty-second presi- dent of the Michigan State Pharma- ceutical Association, which was found- ed in 1883. of the three in the state with a 100 per Chippewa county is one cent. membership in this State Associ- ation, the others being Berrien and Oakland. A history of the Board of Pharmacy was given briefly by Mr. Weaver. He said the Board was organized in 1885, the first appointments being made ito the Board by Governor Alger, with James Vernor, the prominent ginger ale manufacturer, as one of its first offi- cers. The Pharmacy Board budget has been placed as high as $35,000 a year, but the contends $20,000 is ample for their department. The Board speaker conducts inspection of drug stores to check law violations. One of the re- quirements is that a drug store must be in charge of a registered pharmacist An appeal for co-operation by drug- gists and other business men in ord- nary times as well as in times of stress was made. ihere are too few whxe are community minded” he asserted.— Sx O New 5. Sept. 206. Weaver, Michigan State Pharmaceutical Asso- Duncan President of the ciation, and until the present adminis- tration for several years a member of the State Board of Pharmacy, told the Kiwanians of the Soo Tuesday, that Sault Sainte Marie has a splendid rep- utation throughout Michigan for con- sistent good business. “Drug salesmen praise their business out of the Soo wherever they go,” he said. “They always get good orders here and find a fine prosperity and prompt payments.” “You are fortunaie in being so close to the Straits of Mac- kinac—almost so situated that all tour- ists who cross the Straits come to your city to see and to spend.” Mr. Weaver, who was appointed to the State Board of Pharmacy during the administration of Governor Green, is one of the leading druggists of Mich- igan in point of activity and progres- siveness. It was he who made a mo- tion in July that the Soo be awarded the meeting of the Board of Pharm- acy in August, but his motion was lost. That the future is not all black for business and that a proper faith and loyalty will regain for America that which it has lost in the past few years, was ‘the contention of the speaker. “The future of our business men is in giving more service” he said, ‘and there is no need for worry if we can gain the loyalty of our patrons.” He expressed the hope that druggists wil] take a place as community leaders and not let their long hours of work pre- vent them from taking prominent place in church and social and community civic life. Mr. Weaver discussed the ‘history of the Pharmaceutical association, told of the requirements for registered pharmacists and of the four institutions in Michigan from which these drug- gists are graduated.—Soo News, Sept. 27. How Adults Can Safeguard Their Hea‘th There are more people in Ifinois in the age group over 40 years old than ever before. We strides in protecting life during infancy and childhocd. have made great Therefore more people have been allowed to grow up. Thece grownups are always getting older. At the same time not as many babies are being born, The distribution of the age groups of the population is changing as a result of public health life-saving measures, One of the best investments the citi- zens have ever made thas been the money they have put intto the life-say- ing measures in maintaining a high de- gree of public health of the population ol the State. Outside of the tremendous heal. significance of this change in the age distribution of the population, it might be well to mention some of the pos- sible commercial interests concerned in More people are economically independent. this change in the population. In proportion to the money spent there will be a greater demand for ne- cessities, luxuries and other things for older adults than for infants and chil- dren. There will be greater demianis for adult amusements than. for juveni!e entertainment. There will be a greater demand for housing space suitable for older people. More bedrooms, fewer nurseries and play rooms. There will be fewer but heathier babies and a larger number of people will be in the Wage-earning class and they will have a greater per capita spending power. Now as to effect of this change in grouping of the population upon health. There will be a greater the age demand for physicians specialized in diseases common to older people. At the present time, heart, kidney, dia- betes, cancer and such” diseases are most prevalent among this older age group. The Jecshal or vary with the age groups. death dealing causes Infancy, childhood, adolescence, post-puberty, adult anid older adult age groups thave their panticular and specific death deal- ing agents. The degenerative or break- down diseases are common for. the older age group. Heart disease, Brights disease, and cancer are not contagious, ‘hese diseases are in some way asso- ciated with more breaking down of the body than can be repaired and main- tained in the proper state of function. Regula: periodic healsh examinations 1 be a common, practice. The older adwit may have a heart, kidney, stom- ach or some other vital organ that has been damaged and improperly repaired. ‘The person must so change his or her life habits in order to not oventax the NATIONAL CANDY CO., INC. rUTNAMS | Halloween Candies IT COSTS NO MORE TO GIVE YOUR | CUSTOMERS THE BEST Order Through Your Jobber Today PUTNAM FACTORY GRAND RAPIDS, MICH. color Paints, Inks, Mucilage, Artist’s Brushes, Grand Rapids School Supplies Pen and Pencil Tablets, Erasers, Note Books, Theme Books, Spell- ing Blanks, Composition Books, Ring Binders, Note Book Covers, Compasses, Dividers, Slates, Cray- ons, Pencils, Penholders, Note Book Fillers, Fountain Pens, Construction Paper, Extra Leads, Chalks, board Erasers, Thumb Tacks, Pro- tractors, etc. Most complete line ever shown, all on display in our sample room. Come Look Them Over — PRICED RIGHT. Hazeltine & Perkins Drug Co. Water- Liquid Pastes, Pencil Sets, Rulers, Black- Michigan i i : e Bi October 11, 1933 MICHIGAN TRADESMAN 19 weakened organ. have Learning to live with to live will problem for the older what we with be a age group. The advances in our knowledge >f infant feeding have done much to re- duce the mortality of babies and chil- dren. what combinations of the infant. We know the Growth food to give We vary food under different conditionis, and development are going on in chi!- dren. It should be much easier to give a maintenance diet to an adult than a growth-promoting diet to babies. A physiology has the public health It stands to rea- better knowledge of aided us in solving problems of infancy. son that a better knowledge of physi- ollder will aid us in ology of people keeping the older adult in a better state of health. The greatest health hazards are at the two extremes of our life cycle, that is, during infancy and old age. the period of our existence, our first birthday we have passed over Our FINS The ‘first few days of life is most critical After we pass one of life’s most difficult hurdles. next most hazardous period beg after we are 40 years old. The diseases of older life begin to manifest them- selves about this time. Our bodiy chinery starts to show certain ences in its performances. ma- diefici- We do not get the same speed, the same smooth, even, and untiring response on the part of our we ‘have been accus- tomed to expect from it by experience. body as So we slow down and take things eas- ier, We after exercise less because we tire We sel- dom eat less durinig this time. We have become accustomed to eating and we seldom change this habit. a short period of time. Like amy acquired habit, we can not alter our diet to fit our needs) without a conscious effort on our part. There is consequently a ‘tendency to put on weight. When people over 40 begin to lucreage in weight, it means that they Fat adided and stored by the older adu!. ‘s are depositing fat in their body not deposited in the right place. They do not need to build up a fat store- The between the muscle layers of the heart. louse. fait is usually laid down This causes a decrease in the officiency of this vital pumping organ. The sugars, stanches and fats in the cei should be reduced to a minimum. Sweet and sugared desserts should not be eaten. Most mental work is per- formed during the forenoon and early a‘ternoon. All of us exercise good judgment in our menus for breakfast ‘because we desire to maintain a maxi- during the forenoon. the noon meal mum proficiency We well, can contro! very Time factor plays a rote, and! if Wwe overeat, our mental efforts become feeble during the afternoon. This is noticeable and it is usually corrected. 3ut we make up for dost time and lost We sel- dioom have need for mental or physical efforts after dinner. Tihe tendency is to eat enough to over-ballanice the break- fast and lunch diet. The excesises of fat-producing fooldg are usually ingest- ed at the evening meal. calories at the evening meal, The people over 40 must learn to eat what they should to maintain them- -hours of sleep. should eat less starches and fats if they are engaged selves. They sugars, in a sedentary occupation. As their body machinery gets older and the wear and tear of the past begins to show up, they should reduce their diet to meet their needs. to be stored. Excess food tends There are more people in the age group over 40 than there ever has been before and the number will increase. Hew to live after 40 is of Wal and ‘be healthy to us all. Dr. concern Lloyd Arnold. ——_++ > A Business Man’s Philosophy The old rule of eight hours of sleep seven nights a week is a good one. Some people are so constituted that nine hours will be needed in order to keep them fit. Those who are able to get through on less than eight hours are rare. Nature refuses to be cheated. argue that Na- poleon and Edison needed but a few This may be true, but knew how to take cat day. Some people often Edison, at least, the For the majority of us late hours are disastrous to health and naps during Such exceptional. Men are working efficiency, and eight hours of unbroken rest will prove a much more valuable tonic the the saxophone. think matters by whine of ® than Some that they sleeping can average hours night and ten the following one. scheme five one This is no better than that of the man who eats two meals one day and four the fact, eating seem to follow about the same set of rules. next. In sleeping and Irregularity in either will To maintain a proper vitality in mind and body, both food and sleep must be obtained in regular and sufficient amount. William ——__+ ++. Health Notes Neither run away from emotions nor yet fight them, Be efficient in. what you do. Do not drive your tacks with a sledge ham- mer. Do one thing at a time. Make clean-cut, practical decisions. Do not accept hurry part of modern, life. Don’t worry. Worry is a complete lower one’s efficiency. Feather. as a necessary part of inefficient thought whirling about a pivot of fear. Arrange for work, play, rest and exercise in proper proportion. When somethinig just has to be done, do at. A well controlled temper is an im- portant part of good personality. —_—_—_-e Birthstones For laundresses, the soapstone; For architects, the cornerstone; For cooks, the pudding stone; For soldiers, the bloodstone; For politicians, the blarneystone; For borrowers, the touchstone; For policemen, the pavingstone; For stock brokers, the curbstone; For shoemakers, the cobblestone: For tourists, the Yellowstone; For beauties, the peachstone; For motorists, the milestone; For lovers, the moonstone; For morticians, the tombstone; For editors, the grindstone. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on ACID Acetic, No. 8, lb. 06 @ 10 Boric, Powd., or Miah Wo 08%@ 20 Carbolic,Xtal,lb. 36 @ 43 @htrie: Th 35 @ 45 Muriatic, Com’l1., [be oe 08%@ 10 INvenie, 1D; 09 @ Gaalie Wh. 15 @ 2 Sulphuric, Ib... 03424@ 10 Tartaric, Ib.-._.. 35 @ 46 ALCOHOL Denatured, No. 5 alle oe 44 @ 55 Grain. gal... 4 00@5 00 Wood, gal... 50 @ 60 ALUM-POTASH, USP hums ib 05 13 Powd. or Gra.,lb. 05 13 AMMONIA _ Concentrated, lb. 06 @ 18 ASW 2 04%@ 13 Soe ibe 2 05%@ 13 Carbonate, lb.-_-_ 20 @ 25 Muriate, Lp., lb. 18 @ 30 Muriate, Gra., lb. 08 18 Muriate, Po., lb.. 20 @ 30 ARSENIC. EOUNG 8 5 @ 20 core rere Copaiba, lbs... 60@1 40 Pir, Cana., Ib... 2 00@2 40 Mir, Oree.. Ib. 50@1 00 Peru jb 1 70@2 20 Rol: Ka 1 50@1 80 BARKS Cassia Ordinary, lb.__ @ 30 Ordin., Po.. Ib. 25 @ 35 Saigon. [bio _ @ 40 Saigon, Po., lb. 50 @ 60 Bin Tp, 202 40 @ 350 Elm, Powd., lb.. 38 @ 45 Elm, G’d, 1b.--__ 38 @ 45 Sassafras (P’d lb. 45) @ 35 Soaptree cut, lb. 20 W 20 Soaptree, po., lb. 35 @ 40 BERRIES €ubeh, Ib, | @ vd Cubeb, po.. Ib. @ i5 Jguniper, Ib... 10 @ 20 BLUE VITRIOL Bound 2201.02 0) @ 15 Sea. Ped or Xtal, Ib. 06 @ 13 BRIMSTONE POund (20. 04 @ 10 vie Found 220. @ i GANNEAHIDES Russian, Powd. — @3 50 Chinese, Powd.__ @W2 00 CHALK Crayons, White, dozen__ @3 60 Dustless, doz._ @W6 00 French Powder, Comer. Ib. 22. 03%@ 10 Precipitated, lb. 12 @ 15 Prepared, Ib.____ 14 16 White, lump, lb. 03 @ 10 CAPSICUM Pods: Ib 60 @ 70 Powder, ib. _.___ 62 @. % CLOVES Whole ib. 30 @ 40 Powdered, TD: = 35 45 COCAINE OUnee 2225 12 68@14 85 COPPERAS EAL PB 0344@ 10 Powdered, 1b.___ 04 @ 15 CREAM TARTAR Eeund 2.0.2) | | 23 @ 36 CUTTLEBONE Found -. 40 @ 50 DEXTRINE Yellow Corn, lb. 06%@ 15 White Corn, lb. 07 @ 15 EXTRACT Witch Hazel, Yel- low Lab., gal.. 99 @1 82 Licorice, P’d, lb. 50 @ 60 FLOWER Amnies, Jb. oo... 50 @ 55 Chamomile, German, Ib.-.. 35 @ 45 Roman, lb.____ @ 930 Saffron. American, 1lb.. 50 @ Spanish, ozs.__ O16 és FORMALDEHYDE, BULK hound 222002 08 @ 20 FULLER’S EARTH Powder, Ib.-____ 05 @ 10 GELATIN POune 22 5506 @ =O LUE Brok., Bro., lb... 20 @ 38 Gro’d, Dark, lb.. 16 @ 22 Whi. Flake, lb 274%@ 35 White G’d., lb._. 25 @ 35 wee AXX light, ‘a Rinbon eo ee 42%@ 50 GLYCERINE Pound 2.2 35 wero move “II M ores co DD © Co 00 60 fo 30 30 GUM Aloes. Barbadoes, so called,lb.gourds @] rowed. ih... so | «@ Aloes, Socotrine. Wi ee a @ IE Owas Pes. @ Arabic, first, Ib. a Arabic, sec. Ib. @ Arabic, sorts, lb. 15 @ Arabic, Gran., lb. @ Arabic, Pd Ib. 25 @ Asafoetida, lb. __. 47@ Asafoetida, Po., ib. 75@ Guaiae, lb. Z @ Guaiac, powd. @ Kimo. @ Kino, powd., Ib._ a1 Miverh Ip 2 @ Myrrh Pow. ib. a Shellac, Orange, I | 20 @) Ground, PDs 224%4@ Shellac, white (bone dr’d) Ib. 35 @ Tragacanth, No. 1, bbls... 1 60@2 INO. 2, Ibs... 1 50@1 7 Pow. Ip 1 25@1 5 HONEY round ©. 0 2 @ HOPS 14g Loose, Pressed iy @1 HYDROGEN PEROXIDE Pound, gross___25 00@27 00 % |b., gross____15 00@16 00 % 1b., gross____10 00@10 50 INDIGO Madras. Ib._.____ 2 00@2 25 INSECT POWDER Pure. (eo. ot. @ 4 LEAD ACETATE Miah Ip 7 @ 2 Powd. & Gran. 25 @ 35 LICORICE Extracts, sticks, per pox... 150 @2Z 00 Lozenges, ]b.___ 40 @ 50 Wafers, (24s) box @1 50 LEAVES Buchu, lb., short @ 60 Buchu, lb., long_ @ Buchu, P'd., th. _ @ 70 Sage, bulk, Ib... 25 @ 30 Sage, loose pressed. 4s, lb. @ 40 Sage, ounces ___ @ 85 Sage, P’d & Grd. @ 35 Senna, Alexandria, lb. $5 @ 40 Tinnevella, lb.. 20 @ 30 Powe. th 2 @ 36 Uva Ursi, ib. | @ 3 Uva Ursi,P’d, lb. @ 45 LIME Chloride, med., dz. @ 85 Chloride. large, dz. @1 45 LYCOPODIUM Pound 45 @ 60 MAGNESIA @arb., 4s, Ib. .__ @ 30 Carb., 1/1és. lb._ @ 32 Carb., Pwd, ib 15 @ 25 Oxide, Hea., Ib._ @ 75 Oxide, light, 1b._ @ MENTHOL HOUNG 225) 5 00@5 60 MERCURY Pound (2. 1 25@1 35 MORPHINE @uneées, 62 @11 80 1s @13 96 MUSTARD Bulk, Powd., Select, 1b. 45 @ 50 No, 7 The 25 @ 35 NAPHTHALINE Balla jb 2 Oi @ 12 Flake, He OT @i NUTMEG Pound) be @ 40 Powdered, Ib.___ @ 50 NUX VOMICA Pound: 22 @ 25 Powdered, Ib....15 @ 25 OIL ESSENTIAL Almond, Bit., true, ozs. @ 50 Bit., art... ozs._ @ 30 Sweet, true, lb. 1 25@1 80 Sw’t, art., lbs. 1 00@1 25 Amber, crude, lb. 71@1 40 Amber, rect., lb. 1 30@2 00 Anise, Ibe 1 00@1 60 Bay, Woe 4 00@4 25 Bergamot lb.___ 3 00@3 60 Cajeput, Ib: 2 1 50@2 00 Caraway S’d, lb. 2 80@3 40 Cassia, USP, lb._ 2 10@2 60 Cedar Leaf, lb... 1 50@2 00 Cedar Leaf, Com; Wb... 1 00@1 25 Citronella, lb._.. 1 05@1 40 €loves Ib. 1 75@2 25 Croton, Ibs... 4 00@4 60 Cubeb, Ib._.____. 4 25@4 80 Brigeron. 1b.____ 2 70@3 35 Eucalytus, Ib.--. 95@1 60 Fe,nel ——. 4 20@2 60 market the day of issue. Hemlock, Pu., lb. Heml’k Com., lb. Juniper Ber., Ib. 3 1 1 Junip’r W’d, lb._ 1 50@ 1 | 75 I Lav. Flow., lb... 3 50@4 00 Lav. Gard., Ib... 1 25@1 50 Lemon, ib. 1 Mustard, true, Mustard art., 75@2 25 OZS. @1 50 OZs, @ 435 Orange, Sw., lb. 3 00@3 25 Origanum, art, Be _. F G0@1 20 Pennyroyal, lb... 2 75@3 20 Peppermint, Ib.. 4 75@5 4( Rese, dy . @2 50 tose, Geran., ozs. 50@ 95 Rosemary Flowers, Ib.___ 1 00@1 50 Sandalwood BE. I. ib | § 60@s 60 W. Eo yp 4 50@4 75 Sassafras, Urue, Ib. -. | G0@? 20 Syn ie Sd@1 40 Spearmint, lb._.__ 2 00@2 40 Tansy, lp 3 50@4 00 Thyme, Red, 1b._ 1 50@2 00 Thyme, Whi., Ib. 1 75@2 40 Wintergreen Leaf. true, Ib._ 5 40@6 90 Birch, Ib... 2 50a@4 O6 Sy 75@1 20 W ormseed, Ib. __ 3 50@4 00 W ormwood, Ib. ~ 4 50@5 00 OILS HEAVY Castor, sat 1 15@1 35 € ocoanut, Te 2 22%@ 3d Cod Liver, Nor- wegian, gal —~ L 10@1 50 Cot. Seed, gal.__ 85@1 00 Lard, ex., gal. 1 55@1 65 Lard No. 1, gal. 1 25@1 40 Linseed, raw “g il. 86@1 01 Linseed, boil., gal. 89,@ 104 Neatsfoot, GXtra, fal S0@1 00 Olive, Malaga, gal. __ 2 50@3 00 Pure, gal 3 00@5 00 Sperm: sak 1 25@1 50 Panner sak. 75@ 90 war gale 50@ 65 Whale, gal. @2 00 OPIUM ozs., $1.40; Gum, Te 17 oo 20 00 Powder, ozs., $1.4 Tee 17 a 20 00 Gran., . 91.40 Pe 17 50@20 00 PARAFFINE Pound 2 0O64%@ 15 PEPPER Black, grd., lb.__ 25 @ 35 Red, erd., Ib a 45 @ 55 White erd., Ib. 40 @ 45 PITCH BURGUNDY Found 2. 20 @ 4 PETROLATUM Amber, Plain,lb. 12 @ 17 Amber, Carb.,lb. 14 @ 19 Cream’ W hi.. 1b. 17 @ 32 Lily White, ia 20 @ 25 Snow W hite, Ib. 22 27 ere PARIS. DENT: t sarrels gee oases uae ees @5 75 Rese Wh 03%@ 08 i _ POTASSA Caustic, st’ks,lb. 55 @ 88 Liquor, ib @ 40 POTASSIUM Acetate Ip 66 @ $6 Hone Ib. 30 @ 35 Bichromate, lb..15 @ 25 Bromide, Ib. ____ 66 @ 98 Carbonate, lb.___ 30 @ 35 Chlorate, : tah Th 1? @ 23 Fowd.: ib. | tt @ 23 Gram. Ib 4) @ 28 fodide 1b.c. = 3 se @2 75 Permanganate, lb. 22% @35 Pi one Red Ib sae 60) @ 96 Yellow, tb... 50 @ 60 QUASSIA CHIPS Found 000 | 2 @ 30 Powed. Ib 35 @ 40 i QUININE ) OZ. Cans, ozs.__ @ a SAL : Epsom, Ih 034%4.@ 10 Glaubers, hamp, ib 03 @ 10 Gran Ib | 03% Nitre, is i a or Powd.. 10 @ 16 mean Ue 9 Rochelle, lb._____ 7 g 30 Soda, Ibi. oo. 02%@ 08 SODA Ash ee 3 @ 10 Catitic. Coll Ib. 08 @ 15 Hyposulphite. lb. 05 @ 10 Phosphate, Ib... 23 @ 28 Sulphite, tar. Wb @ Dry, Powd., lb. 12%@ 20 Silicate, Sol., gal. 40 @ 50 TURPENTINE Gallons ___ oe « --~— @ 172 20 MICHIGAN TRADESMAN October it) 4333 GROCERY PRICE CURRENT The following list of foods and grocer’s sundries is listed upon base prices, nox intended as a guide for the buyer. Each week we list items advancing and declining upon the market. By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the mar- ket. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote pr merchant watches the mar ices to act asa buying guide fo ket and takes advantage from it. r everyone. A careful ADVANCED DECLINED Brooms Argo Gloss Starch Paper Navy Beans AMMONIA BREAKFAST FOODS Pears Pride of Mich. No. 2% 2 ¥5 Parsons S20, = 3 35 Kellogg’s Brands Parsons iGop 270 Corn Flakes, No. 186 __ 2 85 Black Raspberries Parsons 662. 1 £0 Corn Flakes, No. 124 28> NO 2 2 60 Little Bo Peep. med... 135 iep, No 224.000 215 Pride of Mich. No. 2__ 1 60 Little Bo Peep, lige... 2 25 1 CPD NG 50 1 05 : Quater, 22 oz... _ 210 Krumblies No 419 i 4¢ Red Raspberries Bran Flakes, No. 624__ 1 90 NO? ae Bran Flakes, No. 650__ 85 NOt Ll 25 Rice Krispies, 6 oz... 2-25 Marcellus, No. 2... 1 70 Rice Krispies, 1 oz.____ i 10 APPLE BUTTER Aili Bran, i602. 8 8p Strawberries en Oe ee Nee UU 3 OU Twin Lake, 12-31 oz., All Bran, On 2 20 See 1 20 fon 170 Kaffe Hag, 6 1-Ib. Marcellus, No. 2. 1 45 Ams 2 51 Whole Wheat Hla. 24s 1 8& Whole Wheat Bis., 24s 2 3 BAKING POWDERS Post Brands CANNED FISH Grapenut Flakes, 24s__ 2 00 oval 2 oz, doz 80 Grape-Nuts, 24s_______ 3.-:«90 Clam Ch’der, 10% 0z._ 1 $5 Roval. 5 OZ., Gov... 200 Grape-Nuts 505 150 Clam Chowder. No. 2__ 2 75 Roval 12 0z., doz._._.3 85 Instant Postum, No. 8 5 40 Clams, Steamed No. 1 2 75 Royal, 5 Ibs., doz.____ 20 00 Instant Postum, No. 10 4 50 Clams, Minced, No. % 2 40 : Postum Cereal, Nc 0_ 2 25 Finnan Haddie, 10 oz._ 3 50 Post Toasties, 36s ____s 2-85 Clam Bouillon, 7 0z.__ 2 50 Post Toasties, 24s ____ 2 85 Chicken Haddie, No. 1 2 75 SRiiy Post Bran. PBN 24 _ 295 Bish Flakes, small____ 1 35 ‘ Post Bran PBF 36 ___ 2 95 Cod Fish Cake, 10 oz. 1 55 panka 6-lis 257 Cove Oysters, 5 oz.___ 1 35 Lobster, No. 4%. i 5 Amsterdam Brands Shrimp, 1. wet. 1 50 Gold Bond Par., No.5%% 7 50 Sards, 4 Oil, kless. 3 35 Prize, Parlor, No. 6___ 8 00 Sardines, 4 Oil, k’less 3 35 White Swan Par., No.6 8 50 Salmon, Red Alaska___ 2 25 Salmon, Med. Alaska__ 1 80 Salmon, Pink, Alaska_ 1 50 Sardines, Im. %, ea.__6@11 BROOMS parmdines, Cal 1 60 Quaker, 5 sewed______ 675 Tuna, % Van Camps, Warehouse 6 26 Q0¢0 65 Rone oo 365 Tuna, 4s, Van Canips Winner, 5 sewed______ 5 50 adem) 35 Whisk No 3... 225 Tuna, 1s, Van Ca.ups, G67) 3 60 Yuna, %s, Chicken Sea, Mem 85 BRUSHES Scrub yin ease 3 40 Solid Back, 8 oe 1 50 CANNED MEAT : - coe “i case__ 5 00 Solid Back, lin, ____7~ 1 - iE 250z., 4doz.in case__ $10 Pointed Ends _ 1 25 Bacon, med., Beechnut 1 ‘1 500z., 2doz.in case__ 7 00 Bacon, lge., Beechnut_ 2 43 Bab due Gn case 6 00 Stove Beef, lge., Beechnut___ 3 #1 ib, dow in case 575 Shaker = 180 Beef, med., Beechnut _ 2 07 eo 12 PO. Sa 200 Beef, No. i Corned = 1 95 Peeeses 260 Beef, No. 4, Roast _ =. 1 95 Beef, 214 oz., Qua., Sli. 1 40 LEANSER Shoe Corn Beef Hash, doz. 1 85 ee © ag 4-0 ee 2 - Be>fsteak & Onions, s. 2 70 ie B20 8020 360 Chiii Con Car., is __ 1 05 os. 3 00 Deviled Ham, %s _..__ 90 Liczie, 16 oz. 125. ss 2: 15 Deviled Ham, %s _____ 1 35 d Potted Meat, 14 Libby 48 BUTTER COLOR Potted Meat, % Libby_ 75 Dantelion = = 285 Potted Meat, % Qua... 70 Potted Ham, Gen. “4 35 BLUING Vienna Saus. No. 4% = $0 Vienna Sausage, Qua. &5 Am. Ball, 36-1oz., cart. 100 _ CANDLES Boy Blue, 18s, per es. 135 Electric Light, 40 Ibs._ 12.1 . ' Plumber, 40 Ibs... 12.8 Baked Beans Paraiiine, 65 14% Gampbells 58. 8 ge oo Ve ag AS et BEANS and Fe Tudor, 6s, per box____ 30 100 Ib. bag CANNED VEGETABLES Dry Lima Beans,100 lb. 7 50 Wiite H'd P. Beans__ 3: 60 Hart Brand Split Peas, yell., 60 Ib. 3 90 CANNED FRUITS Spat Peas, ern, 60 Ib. 5 > Asparagus Scotch Peas, 100 1b.___ 7 Hart Brand Natural, No. 2 3 00 Tips & Cuts, No. 2_.__ 2 25 No. oe Dee 500 Tips & Cuts, 8 oz._____ 1 35 BURNERS : Blackberries Queen Ann, No.1 _____ 115 Pride of Michigan_____ 2 55 _ Baked Beans ot Queen Ann, No. 2 _____ 1 25 1 Ib. Sace, O05, C6. 1% White Flame, No. 1 Cherries No. 2% Size, doz._____ :° ee oo 225 Mich. red, No. 10_____ Shee. 4 00 Pride of Mich., No. 2__ 2 60 Marcellus Red_________ 2 10 Special Pie 1 35 Lima Beans BOTTLE CAPS Whole White___.__ 2 8@ Little Quaker, No. 10. 8 25 Baov, No 2 2 8. 1 60 Dbl. Lacquor, 1 gross Gooseberries Pride of Mich. No. 2__ 1 35 pkg., per gross________ 18 No eee Marcellus, No. 10_____ 6 50 Red Kidney Beans No. 10 No. 2 String Beans C0 90 Choice, Whole, No. 2__ 1 60 Vt OA ee 7 25 Ca Ne. 2 i 35 Pride of Michigan_____ 115 Marcellus Cut, No. 10_ 6 00 Wax Beans Cioice, Whole, No. 2__ 1 60 Cal Ne 1) 7 25 Cui Ne. 2 1 35 Pride of Mich., No. 2__ 1 15 Marcellus Cut, No. 10_ 5 50 Beets Extra Small, No. 2____ 2 00 Fancy Small, No. 2. 4 75 Pride of Mich., No. 2% 1 35 Mart Cut, No.19 4 00 Hert Cut, Nog 85 Marcel. Whole, No. 2% 1 35 iiart Diced, Noe 2. |: 99 Carrots Diced, Noo ye, 95 amceg, No.10 0) 4 10 « Corn Golden Ban; No.2 _ 1 35 ‘olden Ban., No. 10 __10 00 Little Quaker, No. 1__ SU Country Gen., No. 2___ 1 20 Pride of Mich., No. 1__ 80 Marcellus, No. 2... 1 10 Haney Crosby, No.2? _ i 15 Fancy Crosby, No. 10 _ 6 50 Whole Grain, 6 Ban- tam No 20 1 45 Peas little Dot No. 2 2 15 Sifted E. June, No.10 _ 9 50 Sifted E. June, No.2 _ 1 75 Marcel., Sw. W No. 2_ 1 45 Marcel., BE. June, No. 2 1 3h Marcel., E. Ju., No. 10 7 75 Pumpkir No. 10 20 4795 NO 26 1 30 Sauerkraut WO 1 4 25 No 2 1 25 NG 2 ee Spinach NOC 2. 2 25 wo? fe 1 ga Squash Boston, No. 3. 1 35 Succotash Golden Bantam, No. 2_ 1 75 Hart, Ne fd 55 Pride of Michigan_____ 115 Tomatoes MG 1 5 25 Or Ae 1 $0 NO. 8 1 40 Pride Of Mich., No. 2% 1 35 Pride of Mich., No. 2__ 1 10 Tomato Juice Hart, No. 109 CATSUP Little Sport, 14 oz., O02en 1 15 Sniders,8 oz. _ doz. 95 niders, 140z,. ____doz. 1 55 Quaker, 8 oz. ____doz. 1 12 Quaker, 14 0z.____ doz. 25 CHILI SAUCE Sniders, 8 oz. »niders, 14 oz. OYSTER COCKTAIL mriGers | 41) 67 2 00 CHEESE coduetor: 72 Wisconsin Daisy _____ 144, Wisconsin Twin 14 New York June 24 ~ap SACO 44 Brie 18 Michigan Miats 3 Michigan Daisies. 13 Wisconsin Longhorn____ 14 imported Leyden_____ _. pare 4, ib) Limbereer.. = BS imported Swiss. 95 Kraft, Pimento Loaf 23 Kraft. American Loaf __ ?1 Kratt, Brick Loaf. >} Kratt, Swiss Loaf 2] Kraft, Old End. oaf_____ 32 Kraft, Pimento, % lb._ 1 60 Kraft, American, \% Ib. 1 $ Tall Brick, 1% ib 1 6 Kraft, Limbur., % Ib. 1 31 CHEWING GUM Ad@dams Black Jack 63 Adams Dentyne ______ 65 Beeman’s Pepsin pa Seechnut Pappermint___ 65 Deubleming 2 65 Peppermint, Wrigleys__ 65 Spearmint, Wrigleys__ 65 Juicy rae 65 Wrigley's P-K 65 Weaberry 65 CHOCOLATE Baker, Prem., 6 lb. Y%_ 2 50 Baker, Pre., 6 lb. 2 oz. 2 60 CIGARS Hemt. Champions____ 40 00 Webster Plaza_____ ss 76 «00 Webster Golden Wed. 76 00 Websterettes _______ 38 50 Cintos (ob aa 38 50 Garcia Grand Babies_ 40 00 Bradstreets _. 50 Odins 40 00 R G Dun Boquet__... 75 00 Perfect Garcia Subl._ 95 00 Budwiser = = | 8. 00 Hampton Arms Jun’r 33 00 Rancho Corono_______ 31 50 Keawag 20 00 CLOTHES LINE Riverside, 50 ft... 2 20 Cupples Cord 2 96 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand 21% Boston Breakfast_____ 23% Breakias, Cup 21% Competition — 16 eV 1914 Masestic. 200 29% Morton House 31 Netirow 2616 Quaker, in cartons____ 21% Kept-Fresh McLaughlin’s Coffee Extracts M. Y.. per 100. 12 Frank’s 50 pkgs._____ 4 25 Hummel’s 50, 1 Jb.____ 10% CONDENSED MILK Eagle, 2 oz., per case__ 4 60 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c Big stick, 28 lb. case__ Horehound Stick, 120s Mixed Candy Kindergarten Leader PLENCh Creams | Saris Creams. | OUDECr a Pancy Mixture Fancy Chocolate d 1b. boxes Bitterswee ts, Ass’ted_ Nabble Stieks 00) 7 Chocolate Nut Rolls_ Lady Vernon______ Golden Klondikes__ Gum Drops Cas epSy deny Strings dip Top Jellies) 97 ViaAnee plices: Lozenges Pails A. A. Pen. Lozenges ____ A. A. Pink Lozenges ____ A. A. Choc. Lozenges ___ Motto Hearts.” Malted Milk Lozenges___ Hard Goods Lemon Drops VO. F. Horehound Drops_ MSe SGuares Peanut eaMAreS Cough Drops Bxs Smite ros 1 45 budenis aa 1 4d Vick’'s, a0 (ie FS aa Specialties italian Bon Bons_______ Banquet Cream Mints__ Hanay Packages, 12-10c SO COUPON BOOKS 06 Weonomic grade__ 2 30 1u0 Economie grade__ 4 50 200 Isconomic grade__20 v0 10v0 Economie Srade__37 50 Where 1,0u0 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, OU ee 14 Saltine Soda Crackers, 1D pees 1 86 Saltine Soda Crackers, 4 3): pees 3 26 Saltine Soda Crackers, 0% 0% phe | 1 60 Butter Crackers, bulk 13 Butter Crackers, 1 lb._ 1 72 Butter Crackers, 2 lb._ 3 12 Graham Crackers, bulk 14 (Gratam (s 1 ip | 1 90 Graham C’s, 2 ih __ 8 OO Graham C’s, 64 og. 10g Oyster C’s, shell, bulk_ 16 Junior Oyster Cs; bik. 13 Oyster C’s, shell, 1 Ib._ 1 84 CREAM OF TARTAR 64D. boxes! 42 ORIED FRUITS Apples N.Y. Fey.,501b, box____ 13 N. Y. Fey., 14 OZ, pike... 36 Apricots Evaporated, Choice | Evaporated, Ex.Choice 14% Mancy 2 10% Ix. Faney Moorpack__ SPARC aaron a October 11, 1933 MICHIGAN TRADESMAN 21 3: Currants MARGARINE Packie 1 o FRESH MEATS HERRING SOAP TEA Wilson & Co.’s Brands Beef : Am. Family, 100 box__ 5 60 Holland Herrin Cryst i 9 6 Japan lou Oleo ag oe & te... 10 Mixed, Kegs ______. . 2 ans ae a a MeO i8 Me ood Steers & Heif.____ 09 Mixed, half bbis._...____ DaTG NAR AO) ~ £9, Choice -----------_--21@28 _. ate Suecial Rei. Wi Sted Stee ce eee ae Fels Naptha, 100 box__ 5 00 Fancy — ae Imperial, 12s, pitted__ 1 90 Com, Steers & Heif. Gil Milltcpet oss (te Blame Menite, 30 box. 285 No. 1 Nibbs__-_---_- 1 Imperial, 12s, regular_ 1 60 ee Milkers’ oe FoR ea Jap Rose, 100 box____- 7 40 NIDDS_~____-_____ ol LIL anes é F< pI ie esa Fairy, 100 box 3 25 MATCHES Veal MiiKers, bbls. 2. Palm Olive, 144 box_ 8 00 a Gunpowder a me Diamond, No, 5, 144... 6 15 Top —----------- 10 ab Te Mie 6 Figs esrobwent t4hen 615 Goat ee SS . Oalt | 24-83, ease. 1 70 Swan, 144 0000000 5 20 Mediu ee i % bbl mae coring oe 1 hex. 2 70 ro i Mm DDL, 100 Ibs. Grandpa Tar, 50 sm. -_ 2 10 Ceylon Geasane Fee, 50 Ige.__ 3 50 Pekoe, medium _________ 4: én Fn rilby Soap, 50, 10c__ 3 15 Beaches Suit . ackerel Williams Barber B 9s 5 i a , Spring’ Bamboo 13 Tubs. 60 C ie Pa : sar, 9s 50 English Breakfast a. Choice ~_______- : Safety Matches Good ran ues) 11 aii’ . om eS : a Williams Mug, per doz. 48 Congou, medium _______ 28 ane ec ie Red Top, 5 gross case_ 5 %5 Medium —_-___________ 10 : : y Lux Toilet, 50---_____ 3 15 Congou, choice _____ 35@36 Sienal Pipmt io nO, €s:5 25) OOr - 8 a oe 03 Congou, fancy __--__ 12043 White Fish SPICES Me Fane ; we ae ce tld propucTs Co elas age 3 a wa @24 Medium co sci 39 (ee ae ae oa i ee Norway--- 19 50 Cloves, Zanzibar______ @36 a oe #0 Orange, Dromdary, Spaghetti, § 62200 ; a Gut Penck Ease ores : 40 Cassia, Canton _.___.. @24 Coa _ A OZ., dOzen. 110 Elbow Macaroni, 9 oz._ 2 10 Boned, 10 lb. boxes____ - Pera oi Te ee (op Decmdaey, Bo or od, . boxes. __ 16 Ginger, Alrica @19 4 07., gowen 1:10 Hee Vermicelli, 6 oz 2.10 Pork ca Ne. 1 ____ ai WINE oe ah es 6 is led nee 1 Mixed, 10c pkegs., doz... @65 Cotton, aply¢one 35 Cooked Spaghetti, 24c, fo iW SHOE BLACKENING vutmegs, 70@90 ______ @50 Cotton, 3 ply balls ______ 35 Raisi 17 0%._____________ 290 Shoulders o 2 08 2 in 1, Paste, doz._. 1 30 yoee we eae en cand Tia -ceatie o% ei ieee 06 BE 2. € ombination, dz. 1 30 aa = , bulk__________ / Nee ones at 03 Dri. Boot doz. 2 ; Thompson's S’dless blk. 6% Trimmings: 0) 07% Bixb a - a Pure G i - ou j — s'dless blk.___- NUTS io Shi ie a — Alls ni oe i Bee Ci F. O. B. Grand Rapids iecie coma re Fe Shinola, doz.__________ a ee a ee ee 15 Quake: Seeded, 15 oz.__ 7 Almonds, Peerless _-__ 15% ai, Caton as icWwae ae Biaal Gves -- i a ee @22 White Wine, 80 grain__ 25 oe Paney Mixed 11% PROVISI Mito | oe Prunes Filberts, Naples ______ 13 eee peu a > elapealal 13 of oe a i - “3 — --@ Peanuts, Vir. Roasted. 6% Barreled Pork Black Silk Liquid “doz. 1 30 Pepper, Blac _ Ga 29 : WICKING 70@ 80° 36 i poe a ay | peanuts, Jumbo -_____ 7% Clear Back____. 16 00@1s 00 Black Silk Paste, doz.. 1 25 Nutmegs _ 2 a Slee 80 MG Pee be Bes 2; Short Cut, Clear. 12 00 Enameline Paste, doz. 130 Pepper, White. @26 Noy! BON Bross ------- ti 60@ 70, 25 Ib. boxes __ Pecans, Jumbo __ 40 Enameline Liquid, doz. 1 30 Pepper, Cayenne _____ a wa ee 1 50 50@ 60, 25 lb. boxes __ Parine e ae ine Liquid, doz. 1 30 ‘%°PPEeT, Vayenne _____ @26 No.3 pergross 3 oe a iS box . roe Mammoth __-.-_ 50 E. Z. Liquid, per dez._ 1 30 aprika, Spanish _____ @ 35 NO: 45 OCR atte 2 30 or es -.@09% minuts, Cay. 13@21 Dry Salt Meats tadium, per doz.____ 13 Peerless Rolls, per doz. 90 30@ 40, 25 1b. boxes --@10 Hickory ____--_____ 37 =D S$ Belles__18-29@18-10-09 Rising Sun, per doz.___ 1 30 Rochester, No. 2, doz.- 50 30@ 30, 25 Ib. boxes __@13 654 Stove Enz eo Seasoning Rochester, No. 20 ot ee 94 Stove Enamel, dz. 2 80 cj} = daa 2 @ 95 lb. boxes _.@14% Vulcanol, No. 10 a ae ili Powder, 1% oz... 65 ayo, per doz. 75 Salted Peanuts Lard ect ter aus ge YS Pe oe a ae sa . Noo to 081%, ‘Pure in tierces________ 7 ee ee : pene. 2 OZ.------- 80 tor 2—1 lb. Cellop’e case_ 1 25 6Oibo tubs = adv 1/ WiGn Salt. 2 q 33 Pearl, 100 Ib. sacks___. 3 50 ” 600% tube ane Garlic ——-— a= 1 39 wee 20 Ib. pails advance % Ss onelty, 3% oz.--_.... 3 25 B Aa ls ----- é ALT “itel -- 8 25. Bushels, Wide B: a. ae Shelled : 19 Lb pails ee? advanes & 66 Gait Raplas pai Seosiet 4 oy " po, we a. : 3 : Ease ee 2 . Datis: — -. advance 1 ‘ zi ‘ . c a * ACAVES ai fark . (Rar are aoe ss Elb.Macaroni, 201b.bx. 1 25 Peanuts, Spanish, 125 3 lb. pails _____ eee 1 coenae 36-114 ao 3, Marioram, 1 oz._______ 50 ee aon bande Egg Noodle, 10 lb. box 1 25 1b bass 7% Compound tierces_____ sy G@unuial iedisca | 4sg” : ” savory, 1 Oz._______. - 65 Nene ee Reees 2 Eiperts a 32 Compound, tubs_____ 8% Med No. 1 bbls fe ; 90 ome. : My eee 40 Splint, k hil es F a Poe calica NO. 4, ------- 4 mevic, 1% o7. 45 arge __________ 50 Pearl Barley Walnut. California 2 Med. No.1, 100 lb. bk.__ 1 (0 Ye OZ oe > Splint. medium 7 50 & oo 3 a Ay Farmer Spec., 70 Ib... 1 00 Splint, smal 6 50 ‘ Barley Grits 5 00 Bologna ones iP ie wes a C@nester 202i ee 4 50 Liver a Sane . | ereain 160 Ib, poe 85 STARCH 2 - churns MINCE MEAT Bee re ‘ B 2 once J Corn earrel, 5 gal., each____ 2 40 None Such : i rankront | 12 Sutter Salt, 280 1b. bbl. 4 60 xxings Z Bares a None Such. 4 dos, ee 1 Hook tei 40 Powd., ba ad a me Jisat oe hes es : Quaker, 3 doz. case___ 265 Tongue, Jellied_________ ‘ Baker Salt, 280 1b. bbl ‘ eye per 100._265 7 ) Bal., per gal.____ 16 Mest ta 10 Yo Ho, Kegs, wet, Ib.. 16% Pender eces Se - 6. 10 Ib., il oo 4 a ATEO, a pkgs.___ 1 52 20, 3 Ib., per bale____- oe ae a Tapioca 48 Ib. bags, table____- 40 12 at Coe ee ‘ fs Pearl, 100 lb. sacks 7% OLIVES Smoked Meats 14qt. Galvanized _aW 3 10 var, ok 4 qt. Galvanize 3 Minute, 8 oz., 3 doz... 4 05 7 oz. Jar, Plain, doz.__1¢5 Hams, Cert., 14-16 lb..__ 14 : a 12 qt. Flaring Gal. Jr 5 00 Dee a ce te on tae ee ce | Ge Hames Cert Sicinnea Argo, 24, 1 Ib. Dies. - 140 10qt. Tin Pet Gal. Jr._ 5 00 Oe ee a et @l4 Argo. 12, 31b. pkgs. _-- 2 17 : ered -.+____. Shoe Order: Continue to Drop and made the Orders for all types of shoes were again. cut down during the week, manu- with revailers com- facturerg report, plaining that their sales were not as hoped. ~-~-___ Quiet—About the hardest thing in the world for a woman. to keep. Mutual Building INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MicuiGAn SHoE DgAiErRs MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN Phone 20741 a October 11, 193 We are pleased to report that our brother merchant, J. N. Trompen, of Grand Rapids, President of our insur- ance Company, is recovering his ‘health. A report from his sick room reveals that he will soon go to his ranch in Colorado for rest and recreation. We are very thankful that Mr. Vronnpen’s health is improved and wish for him a happy and restful time away from bus- imess cares and responsibilities. Our much respected friend, Max Fischgreund, proprietor of the Vogue, in Flint, is seriously ill in a Flint hos- pital. Reports from this bedside are not very encouraging. Max is a fine man and a letter addressed to him will be of much encouragement andi fully ap- preciated.. Jason E. Hammond, Mer. Mich. Retail Dry Good Ass’n. —_>~- > — Items From The Cloverland of Michigan Sault Ste Marie, Oct. 10—The old saying that all good things come to him who waits may still be true, but we find that they will come much quicker if we go after them. The St. Lawrence waterway proposition has been brewing for some years, but the spirit of our people here is now going after this project. Petitions to the President of the United States, sena- tors and governors of states, urging the organization of St. Laurence Wa- erway Booster Association, have been placed in circulation here by R. G. Ferguson, chairman of the transpor- tation committee of the Sault Ste. Marie Chamber of Commerce. Mr. Ferguson states that we feel that this is of tremendous importance in distributing petition forms to the mem- bers of the Sault organization, The petition states that “We, the under- signed, are in favor of the movement to form the St. Lawrence Waterway 3ooster Association, to further the ratification of the pending treaty with Canada and we respectfully ask you to support this movement by your en- dorsement. We know that such a sea- way will benefit an immense territory of more than twenty states by provid- ing cheaper transportation to and from the world’s markets. “We believe this seaway will hasten and conserve prosperity for all of America. To quickly accomplish this purpose we believe a great Association of people living in this territory should be formed to provide a powerful voice which will be clearly heard and under- stood when the treaty comes before the Senate for ratification at its next ses- sion.” The Sguar Island ferry schedule has been shortened. Commencing Oct. 2 the new schedule provides for regular operation on call of the ferry from 6 a.m. to 7 p.m. Another instance of grapes growing in Chippewa county was called to our attention by Mrs. Clyde Connoly, of Munoscong. Mrs. Connoly said that although the vines were planted three years ago, they. bore no fruit until this year, The Canadian locks closed for the season last week, and the Poe lock on the Michigan side was put into use for the first time this season to handle the extra burden. A miss is a hit — if she’s pretty. The Vahr and Somes electrical store on South Ashmun street, has removed its entire stock to the shop in the rear of Mr. Somes’ residence, on Easterday avenue. The store has been. relin- quished owing to the prolonged illness of Mr. Vahr. i About 800 people attended the Stal- wart fair last Friday in spite of the rain. The exhibits were the finest dis- played at any of our county fairs this season. The horsepulling contest was the principal attraction, but it is the sociability that is the most important feature of that fair, as all the old tim- ers, as well as the younger people, gather at that vearly event from De Tour, Raber, Pickford, Sault and all of the other places within fifty miles MICHIGAN around. The lateness of the season made it possible to exhibit the finest vegetables and fruit raised in that community and another good time was had by all. Dodging automobiles is healthy form of quick enough. The Michigan Motor Bus Associa- tion convention held here came to a close last Tuesday, President Fitzpat- rick leaving the chair to address the convention. He declared he considered it an unhealthy condition when two bus lines and one insurance company con- tributed almost all of the financial sup- port of the organization. He recom- mended that the manner of assessing dues be changed, making possible the wide spreading campaign for member- ship among smaller operators who may not have felt financially able to belong to the association. At-present dues are paid on the basis of the number of business in operation. William G, Tapert. Se 6 a Sentiment Seems to Favor a General Upturn really a exercise—if you're Although the decline in business was smaller and there are some opinions that the downward trend has been halt- ed, there are still many disturbing un- certainties and the fall revival of busi- ness has not yet appeared. The NRA has been given great pub- licity in an effort to increase employ- ment and purchasing power. Results, so far, in many opinions, are that it hasn't quite come up to expectations. Higher prices, resulting from higher costs, in connection with the NRA, caused concern in regard to purchas- Strikes throughout the country are another disturbing factor as is the problem of increasing produc- ing power. tion of capital goods, which employs a large number of workers and still remains to be solved. Demand for these goods, of course, depends upon the profit of the buyer. Investors have not had confidence in profitable operations or in the monetary system and the raising of funds to finance these pur- chases has not appeared. This, un- doubtedly, has been the cause of de- mand for stabilization of the dollar. A good many reports, coming from various sources, are to the effect that a definite announcement will be made on this matter shortly, and that the Administration sees the favorable side of stabilizing the dollar. In general, Government bonds will probably hold at present levels. It is expected high grade corporation bonds will also hold around these prices and that low priced bonds will benefit mar- ketwise from investors’ desires to pro- tect themselves against inflation. The opinion is that discrimination should be used in stockholdings due to factors incident to the NRA, which might limit earnings due to excess cost. In general, the sentiment seems to be for a gradual upturn of commodity prices, land values and increased prices for real estate. J. H. Petter. +2» ____ A recent survey finds that men pre- fer wives who can cook. These sur- veys find out everything, it seems. —_ +--+. Europe is so sick of war that it is willing to do anything to avoid it ex- cept be reasonable. ——_+>-____ Well, anyhow, a tombstone always has a good word for a fellow who is down. TRADESMAN OUT AROUND (Continued from page 9) have since made the statement that England once apologized to the United States. In every case I was told I must be mistaken; that a proud nation like England would never apologize to any foreign power. I appealed, directly and indirectly, to the Secretary of State, the War Department, the Navy De- partment and the Librarian of Con- gress for confirmation of my_ state- ment, but in all cases received a reply to the effect I must be mistaken, be- cause there is no record in Washing- ton of an apology. I finally made an appeal to the head of the Grand Rap- ids public library — Mr. Ranck — and that gentleman, came to my rescue as usual by sauntering into the Trades- man office the next day with the book I had been looking for many years. I recently received a basket of the apple that Graham has created and which he con- new variety of Thomas templates placing on the market as soon as a sufficient number of trees can be grafted from the mother tree. eBecause Charles W. Garfield knows more about apples in a minute than I will ever know I just naturally sent him a little assortment and asked him for am expression concerning the inno- vation. The expression came in next day as follows: I found on my desk an 8 pound bas- ket with four apples in it that filled it about full. They were gorgeous speci- mens in color and I read your little note asking me to comment on an orig- ination of our Tom Graham. You must not expect much from me, because I never saw the variety before, and while I have known Tom Graham since he was a little boy upon the farm and have always admired him for his in- tegrity, persistence and skill in garden- ing and orcharding, I have never kfflown that he was an originator of fruits before. Since he went up North into that large adventure in apple or- charding, I don’t believe he has had time to originate a variety. I just be- lieve that he went out behind the barn or out in the angle of the fence or else out in the woods and saw a tree with some unusual fruit upon it and saved it and now is promoting it. Really, there are very few varieties which are brought out in a scientific way—that is by cross-fertilization and careful selection as most of the very best varieties have been found—and I imagine that is the way with this vari- ety, the fruit of which you put upon my desk. I haven’t had any time to bake one of them or to manufacture applesauce or make a pie, so I can’t tell anything about the quality of this fruit, but the color is very attractive and I can see there are earmarks of the Northern Spy in the stem end of the fruit and quite a likeness of the Delicious in the blossom end. When that prince of pomologists, T. T. Lyon, was handed a new sort of apple and he couldn’t recognize in it any known variety, he would always compare it with what was his ideal in the apple field and that was the Red Canada. He thought the Red Canada had more good qualities of all sorts than any one variety and when he compared the Northern Spy with it, he would say, “Yes, the Northern Spy is a splendid cooking apple, but it isn’t worth much to eat in hand.” And when he passed upon the Jonathan, he would say, “Now the Jonathan is the most beautiful of apples in its form and color, and it has wonderful aromatic qualities, but you can’t make a dish of apple sauce out of it and you can’t make a decent apple pie, so it is not 23 perfect like the Red Canada.” I have often heard expressions of this kind from him, so you see, without actually going into the quality of this fruit, I can’t have you say to Tom Graham that there are any qualities about it at all. I am glad, however, for you to sav to Tom Graham that we are glad that Grand Rapids, through a distin- guished orchardist, has brought out something that is new in the apple field, and we will all give it a trial, and if it stands the test, we will not only congratulate him, but give him some orders for the apples. I have hoped for many months to- see a new bank established at Belding and I am glad to learn that such a consum- mation is soon to be realized through the action of Belding business men, assisted by Jay H. Petter, of this city, and the men of Barryton who have been exceptionally successful in the banking business. The undertaking is sponsored by the Belding Manufac- turers Association—Guy Weter, pres- ident, M. B. Cook, secretary, and M. Smith, treasurer. Floyd W. Cone is director of organization, Ed. Enge- man director of publicity and A. C. Colvin director of sales. It is proposed to start with a capital stock of $30,000. Due care will be used in the selection of officers and directors. E. A. Stowe. > Corporations Wound Up The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Mecosta County Abstract Co., Big Rapids. Printers Building Co., Detroit. Tashmoo Park Auto Ferry, Algonac. Chemical Importing Corp., Detroit. Lillian Dress and Hat Shop, Inc., River Rouge. White Lake Machine Co., Whitehall. Leonard Acceptance Corp., Detroit. Grand Rapids Radio Manufacturing Co., Grand Rapids. Pierce, Butler and Pierce Manufac- turing Corp., Detroit. William Jesops & Sons, Ins., De- troit. Diamond Lumber Co., Ontonagon General Television Corp., Detroit. > Riding in the cool of the evening without sufficient protection is lable to chill the body and bring on a cold. ——_+~-+—____ Going it while you’re young gener- ally compels one to put on brakes long before they otherwise would. Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants vepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. OLD ESTABLISHED teady-to-wear Store For Sale—On account of death in family. Ben Jacobson, Reed City, Mich. 603 4 THE THIRST FOR WEALTH Home Merchant Ruined by Crushing Heel of Monopoly Christ reversed many of the accept- ed practises of His day and age. He taught it was “more blessed to give than to receive.” Many thought Him curious or deranged and others thought He was dangerous by teaching such uncommon ideas. He also promul- gated the Golden Rule, “Do unto others as you would have them do by you.” They did not know that both ot these admonitions are fundamental truths and comply with economic law. We cannot save ourselves by repeat- ing the admonitions of Jesus, week after week and year after year. A re- ligion without results toward the elim- ination of sin is dead. A church that does not recognize the desperate needs of society and confines itself to enter- taining its membership ignores the greatest problem of the century. If the pulpits of this Nation would turn to the conditions which so affect the lives and hhappiness of the people, every church would be filled with anxious listeners. The reason why so little at- tention ig given to these serious prob- lems is, no doubt, the false belief that the church must be set apart for the interpretation of things spiritual and must not be contaminated with the ways and means of making a living. This attitude has had much to do in hindering its progress, thus congrega- tions grow less in numbers and church support has become a real problem it- self. Christ further proclaimtd that, “by their fruits shall ye know them.” This is a most reliable test, whether applied to a church or a business institution. Do not understand that I believe the church has not accomplished a meas- ure of success. It has. However, I be- lieve it can accomplish a thousand times more good if it will lay dogma aside and become an educator by show- ing up the wrongs which are inflicted upon humanity by organized commer- When millions of our people are suffering for the necessities of life in this land of great abundance, there is no doubt but what there are cial greed. others who have far more than they need. When these thelpless millions are driven to public charity for ‘the lack of employment, it is further evi- dence they have been exploited. espouse the cause to liberate these slaves of indus- trial bondage. It should be first and foremost in going to their rescue. Ev- ery pulpit should ring out words of The church should condemnation, even as Christ scourged the money changers in the temple. There is a tremendous opportunity for the church to redeem its existance and to regain the faith and confidence of all the people. We all know there has been the greatest economic upheaval of all time, which brought tremendous losses upon the mass of the people. Thousands were thritfy honest citi- zeus, Who had: lived exemplary lives. They were in no manner to blame for the catastrophe which nearly wrecked ‘the Nation. President Roosevelt is working hard to bring relief through MICHIGAN the NRA. In his inaugural address te scourged the money changers of Wall street. He since has declared that the anti-trust laws must be enforced against monopoly. Government statis- tics show that 5 per cent. of the pop- ulation own over 90 per cent. of the wealth of the Nation. This is undis- puted evidence of greed. What greater sin can there be than greed, which robs the home and family. Permitting greed to secure so great a part of our Na- tional wealth is am unpardonable sin of the Government. Forty years ago our statesmen saw the rapid advance of wealth by a few and predicted that unless a law was enacted and enforced to restrict it monopoly would event- ually bring disaster to the people. They passed the anti-trust law in Congress and at various times the government undertook to enforce it, but without results. The law was finally laid aside and monopoly grew rapidly. Small merchants and business men began to feel the force as monopoly invaded towns and cities, entering into cut price competition with them. Thousands have been forced down and out. Mo- nopoly came to harvest what others had planted. It came to take away and not to build up the community. Thoughtless people them with their cash patronage. They were assisting do not realize they are blighting. the growth and health of their own inter- ests. Under the guise of a low price chain monopolies are beating down the value of real estate, labor and farm products. Our Government is supposed to be a democracy—a Government of the people. The people are supposed to be the masters and the Government the servant, but this order seems to be re- versed. The power of public office has brought about the political machine, which the voters appeared to have smashed in the last election. Taxation has grown until it is more of a burden than the people can bear. Many have lost their homes, not being able to pay its demands. Thus are the people be- tween the evils of an excessive cost for Government and the greed of monop- olies which are further absorbing the wealth of the people. Well may we wonder as to what has become of the American spirit of our forefathers. If they had been imposed upon as the people are to-day, they would have raised an army if necessary to secure justice and fair play. The church is a part of our educa- tional system. We have always de- pended upon it to work in conjunction with our schools, to teach honesty, in- tegrity and justice. However, the lure of wealth has tempted many to violate every rule of the decalogue if they can gain in wealth and power. Thus has our educational system failed to hollil sin in check. We need to strengthen the training of youth, both in our schools and churches. A more prac- tical source of instruction is needed and the pulpit can help supply it. Greed is not only destroying the smaller mer- chant and manufacturer, but it is clos- ing the doors of opportunity to your boys and girls. As monopoly has grown, the chances for emiployment TRADESMAN has become less. What chance thas your boy and: girl to enter mercantile life if we are to permit great National chain monopolies to take over control of industry? A clerkship or job as truckdriver is about all they could ex- pect, and even not enough of these jobs to go around, We must not forget that mankind should be placed above the dollar, In the race for wealth this has been for- gotten. Our National Constitution de- clares for “the happiness and welfare of 'the people,” intending it should be first and foremost in Government. We have sadly forgotten this in. our thirst for wealth. Government is instituted for the purpose of preventing the strong from imposing upon the weak and to ensure justice for all. Blessed with a land of plenty and abundance, we have permitted millions to become unipoverished and a burden to them- selves and society. The millions bor- rowed from the RFC for the support of the needy must be repaid by tax- ation, with interest. Thousands of bus- iness men and women have been made to feel the crushing ‘heel of monopoly. Home merchants, who helped to build the community, its banks, factories, schools and churches, have been prac- tically ruined by monopoly and greed. While this greatest of all financial up- heavals has destroyed the modest sav- ings of millions, the great monopolies are intact and in greater control than ever. All are anxiously awaiting the action of the President in enforcing the anti-trust laws, which monopoly has violated for several decades. When the Government caught the bootlegger, who violated Federal law, the was pros- ecuted and imprisoned. His automobile or truck, together with his stock of liquors, were confiscated. It should do the same with the big racketeers who violate Federal laws. The officers should be prosecuted and imprisoned and their property confiscated for the benefit of the Treasury of the U. S. It would pay off the National debt and help to restore the damage monopoly has done. Owing to lack of educational means, through newspapers, Magazines, pul- pits and other sources, many good cit- izens are thoughtlessly helping to blight the welfare of their community, as well as their own personal interests, by patronizing the stores of greedy chains owned by the oil octopus and other monopolies. No citizen can get ahead by taking the low priced bait used by ‘the chains to trap the ua- thinking. A low price always means a low wage for labor and a low price to the farmer or producer of raw ma- terial. This Nation can never get back to prosperity upon low cost prices. Ex- perience always shows that fair and just prices bring prosperity. price is what makes for monopoly, as it gradually drives out the smaller merchants. The job of a minister of the gospel should be to fight sin, whether in his church or in the mar- ketplace. Christ did this and made himself immortal. E. B. Stebbins. —_2++>__ Over-exertion requires equal relaxa- tion for both physical and mental re- covery. A low October 11, 1953 Protection of Young People’s Health Army and Navy recruiting officers report that in the early Spring months there is always a very definite increase of applications for enlistments. Appar- ently there is some connection between the balmy breezes and the spirit of pa- triotic adventure. One of the note- worthy facts connected with this an- nual enthusiasm is the inability of two out of every three of the would-be soldiers, sailors or marines to pass suc- cessfully the physical examination pre- scribed by the service. When the fur- ther fact is appreciated that the appli- cants represent a fairly accurate cross- section of American youth, the signifi- cance of the physical deficiency factor at once becomes apparent. One perhaps might be more or less excused for being indifferent to such statistics if the group involved were of middle age or older. Time is bound to do some damage to most people. How- ever, when there is such a high per- centage of physical unfitness in the youth of the land, the matter assumes proportions that can not logically be overlooked. In extenuation, it must be admitted that the military physical investigation is an exceedingly detailed affair, and that the comparatively small defects are sufficient to turn down an appli- cant. Even so, there is a just suspicion that the social and business exactions of present-day existence are not condu- cive to that state of physical hardihood and general well-being which is so much to be desired and without which, by the way, the best can not be obtained out of life for the longest pos- sible time. Time was, and not so many years ago at that, when habitually late hours and the excessive indulgence in devi- talizing habits of all kinds, were quite taboo. Far from being the “smart” thing to do, youngsters who by their conduct made a practice of doing things that were likely to undermine health were promptly and very effec- tively ostracized. Through no fault of theirs, but rather of the period in which they live, a pas- sive acquiescence has at least been given to many of the present-day prac- tices which, quite apart from the ques- tion of conduct, are very likely to, and in most instances actually do, under- mine health. However, it can very frankly be said that the young man or woman of the ‘teen age and twenties who fails to ob- tain eight hours’ sleep each night, who relies upon stimulants and excessive in- halation of tobacco to keep pepped up, who takes most of his or her exercise on rubber tires and who uses the cor- ner store as an appetite destroyer, is certainly not engaging in habits that will develop a sturdy body, vitality and fundamental health. A few less thrills and a little more attention to the art of living would add years to many young lives who are now spending life too freely. Health should come first of all. Un- fortunately not only many of the young people, but older ones as well, have relegated it to a very subordinate posi- tion. Dr. Theodore B. Appel. —_ 2+» —_____ Youth to-day is no worse than it was yesterday. It couldn’t be. aap , LET’S HAVE A TALK ABOUT OUR = militares a “ td) || Holiday Lines e a aia, Playthings Glassware +f eal of China ~,. Gift Goods" él a N W NI ™ NN We have been busy for months buying Holiday Goods for you, \ J \ XN aN cumertaje and now they are ready for your inspection, samples alone cov- =e ering 20,000 square feet. Our variety is most extensive, so we N iW v q trust you will make arrangements to come in and see our line x b in person. It will surely pay you, and especially at this time when prices are steadily increasing. Here are a few suggestions « ABII [ Y of our many lines: w i A I DOLLS BICYCLES GLASSWARE BOOKS VELOCIPEDES SILVERWARE AVAILABLE FROM ALL FEDERATION COMPANIES GAMES KIDDIE KARS COPPER GIFT WARE BLOCKS WAGONS BRIDGE PRIZES THROUGH DISHES AUTOMOBILES BEANO PRIZES TIN TOYS TRUCKS SMOKERS ARTICLES IRON TOYS ; TRAINS __ PYREX and OVEN WARE TREE DECORATIONS BLACK BOARDS ELECTRICAL GOODS GARLANDS POOL TABLES DINNERWARE | OFFICES AT DOLL CARRIAGES BOXED PAPERS ALUMINUM SPECIALS PAINTING SETS PENS and PENCILS FANCY CHINA LANSING ® wil DETROIT e GRAND RAPIDS H. Leonard & Sons Fulton St., cor. Commerce Grand Rapids, Mich. Tasty flavor. Large attractive bottles. a Table King Blended Syrup Table King Pancake Flour Quality unsurpassed. The Pancake Flour that pleases the most exacting Cook. A rare combination sold by Independent Retailers only. | LEE & CADY - ee oe cee ee cee ees ea alin olin oe ale oe alin ann ele. inn alin ai. ale elin inne Alina a eins een An al nn Aan j a alle a A i ee ee ot i ee kel ll ll M y business has increased 204 or more! ROCER DAMIANI, owner G of the Home City Market at Richmond, Virginia, writes that his hat is off to the General Foods salesman. Here’s what his letter says: “My business has increased 20% or more. And the credit goes to the General Foods sales- man who has brought me hun- dreds of new customers. He wrote handbills and conducted a sale for me that was an outstanding achievement. 1743 packages in 1 day “The first day we sold 1,743 packages of your products, in addition to much other merchan- dise. For the second day I had to order 40 cases to replenish my empty shelves.” Wouldn't you like to have such a sale in your store? Well, you can . . all you have to do is ask the General Foods salesman! His help doesn’t cost you a cent... it’s part of his job to do everything he can to build up your business. Accept this profit-building plan Let him write your advertising for handbills, newspapers and mailing pieces. Let him arrange window, floor and counter displays. Let him Stage store demonstrations and conduct special sales. You'll find his hard-hitting methods bring quick results. And remember . . . behind his sugges- tions are the experience of the entire General Foods sales force . .. the practical results of years of studying the best methods of thousands of successful grocer- merchandisers. THAT’S WHY IT WILL PAY YOU 700, TO... “Ask the General Foods Salesman” POSTUM CEREAL INSTANT POSTUM GRAPE-NUTS GRAPE-NUTS FLAKES POST TOASTIES POST’S BRAN FLAKES POST’S WHOLE BRAN DIAMOND CRYSTAL SALT JELL-O LOG CABIN SYRUP PRINCIPAL PRODUCTS DISTRIBUTED BY GENERAL FOODS SALES COMPANY, INC. WALTER BAKER’S COCOA WALTER BAKER’S CHOCOLATE SANKA COFFEE FRANKLIN BAKER’S COCONUT CERTO CALUMET BAKING POWDER SWANS DOWN CAKE FLOUR SATINA MAXWELL HOUSE COFFEE AND TEA MINUTE TAPIOCA LA FRANCE TS,