Fifty-first Year i) IN ANCES SEN SIE PDS Le ES RONEN LEE Ga BAF NESE GIL ESI ATI ‘ SS WHtbn eo Le Nit " ee WLAN eres a (3 > al AQ SANs — Soh Al yey OR AGEN NC Pe (eo ERE EE RN yee Ch OED eo a dots ST Ba St a Se ARS Ro) oe AY Tt es Ratt < Be AGS i I p my S aac: eo Oe Fes po SEN ) at 7 CRS PR GAS A a en WE Ga Ser 2 oe en A A Cw aU LLCO 6} Va) y yD OAS EN as peere(3 UIZ- SENSO oy NASON YT WZZZzz-3%. yes SOS Pe DS NS PUBLISHED WEEKLY GEE ore 72 TRADESMAN COMPANY, PUBLISHERS > PAG EST. 1883 43 SOIC SRO ONL A A ice ALCL AON FEES IIE SCE ELSI SIDES GRAND RAPIDS, WEDNESDAY, OCTOBER 25. 1933 Number 2614 a mal VTUBOY TU CAVON DOA OAEN Up from the South at break of day, Bringing to Winchester fresh dismay, The affrighted air with a shudder bore, Like a herald in haste to the chieftain’s door, The terrible grumble and rumble and roar, Telling the battle was on once more, And Sheridan twenty miles away. And wider still those billows of war, Thundered along the horizon’s bar, And louder yet into Winchester rolled The roar of that red sea uncontrolled, Making the blood of the listener cold As he thought of the stake in that fiery fray, With Sheridan twenty miles away. But there is a road from Winchester town, A good, broad highway leading down; And there through the flash of the morning light A steed as black as the steeds of night, Was seen to pass as with eagle flight. As if he knew the terrible need, He stretched away with the utmost speed; Hills rose and fell, but his heart was gay, With Sheridan fifteen miles away. Under his spurning feet the road Like an arrowy Alpine river flowed, And the landscape sped away behind Like an ocean flying before the wind; And the steed, like a bark fed with furnace ire Swept on with his wild eyes full of fire: But lo! he is nearing his heart's desire, He is snuffing the smoke of the roaring fray, With Sheridan only five miles away. The first that the General saw were the groups Of stragglers, and then the retreating troops; What was done—what to do—a glance told him both, And, striking his spurs with a terrible oath, He dashed down the line mid a storm of huzzas, And the wave of retreat checked its course there because The sight of the master compelled it to pause, With foam and with dust the black charger was gray, By the flash of his eye and his nostril’s play He seemed to the whole great army to say, ‘I have brought you Sheridan all the way From Winchester, down to save the day!”’ Hurrah, hurrah for Sheridan! Hurrah, hurrah for horse and man! And when their statues are placed on high, Under the dome of the Union sky, The American soldier's Temple of fame, There with the glorious General’s name Be it said in letters both bold and bright. “Here is the steed that saved the day By carrying Sheridan into the fight, From Winchester, twenty miles away!”’ THOMAS BUCHANAN READ. : oo 8 The Second Michigan Cavalry in the civil war was made up of enlisted sol- diers from Western Michigan. The first colonel was a civilian. The same was true of subsequent colonels, who failed utterly to develop a fighting ma- chine. R. A. Alger saw the regiment must have a competent commander and finally prevailed upon Governor Blair, who was opposed to West Pointers, to appoint Sheridan colonel of the regiment. Up to that time Sher- idan had been connected with the com- missary department of an. Ohio regi- ment. We had not learned up to that time that he had fighting blood in his veins, Sheridan took command and drilled his men day and night for weeks, developing a remarkable fight- ing unit. In their first engagement in actual warfare they carried everything before them. The ladies of Grand Rap- ids were so delighted over the situa- tion that they raised a purse by volun- tary subscription, bought a Morgan horse from the breeders of Morgan horses near Stanton and sent it to Sheridan. He was delighted with the animal and rode him much of the time during the war. At the annual meeting of the Army of the Cumberland in Grand Rapids, about fifty years ago, Sheridan presided as president of the organization, Alger arranged a sur- prise on the old colonel by having a sister of Mrs. General Custer recite the above poem on the stage, standing be- side Sheridan as she did so. The ap- plause was deafening, both at the end of each stanza and at the close of the recital. When the applause finally sub- sided, Sheridan spoke a few words which clearly indicated the genius he was: “That horse was presented to me by the ladies of Grand Rapids.” The horse was mounted when he died and is now located in the Smithsonian Mu- seum in Washington. .. Lake This Easy Way to MORE PROFITS ODAY the buying trend is definitely toward Royal Desserts. The reason is that women have been convinced of its quality by a simple test described in Royal Desserts national advertising. This test shows that high quality gelatin smells sweet and wholesome, while inferior gel- atin has a gluey, unpleasant odor. Mak- ing this test, women have found that Royal is always fruity and fragrant, and they are now insisting on Royal when- ever they want gelatin desserts. Take this easy way to more business and better profits by featuring Royal Des- serts and recommending them to your customers. MEMBER .. WE MUST ALL UNITE FOR THE COMMON GOOD \ WE DO OUR PART WE DO OUR PART No one person, no one industry can, alone bring about the improvement hoped for by NRA. The C. F. Mueller Company was prompt to enroll—we gladly do our part. Cooperate by signing up and displaying the Blue Eagle, and speaking of displaying, don’t overlook MUELLER’S—the popular Red, White and Blue package. DESSERTS ent Product of s STANDARD BRANDS INCORPORATED WE DO OUR PART COOKIE-CAKES and CRACKERS upreme in Wholesomeness and (Flavor HEKMAN BISCUIT CO. GRAND RAPIDS, MICHIGAN. eae eevee CRACKERS oda awed ae =F ’ P= ——_ “ i a cate aie ig ee a! N Ee Me a td Bete Sit eee | GES Fifty-first Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, - the Pisotice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printeqd by the Tradesman Company, Under NRA Conditions THE MASTER CODE Principal Features of Federal Rules Signed By President Collective Bargaining Employes shall have the right to or- ganize and bargain collectively through representatives of their own choosing, and shall be free from the interference, restraint or coercion of employers of labor or their agents in the designation of such representatives or in self-or- ganization or in other concerted activ- ities for the purpose of collective bar- gaining or other mutual aid or protec- tion. No employe and no one seeking em- ployment shall be required as a condi- tion of employment to join any com- pany union or to refrain from joining, organizing or assisting a labor organi- zation of his own choosing. Employers shall comply with the maximum hours of labor, minimum rates of pay, and other conditions of employment, approved or prescribed by the President. Child Labor No person under the age of 16 years shall be employed, except that persons fourteen and fifteen years of ago may be employed either, For a period not to exceed three hours per day on six days per week, or For one day per week, such day not to exceed eight hours. In either case, all such hours of work shall be between 7 a.m. and 7 p.m., and shall not conflict with the employe’s hours of day school. It is provided, however, that no person under the age of sixteen years shall be employed in the delivering of merchandise from mo- tor vehicles. Basic Store, Working Hours Group A. Any. establishment may elect to remain open for business less than 56 hours, but not less than 52 hours per week, unless its store hours were less than 52 hours prior to June 1, 1933, in which case such establish- ment shall not reduce its store hours; no employe of these establishments shall work more than 40 hours per week, nor more than 8 hours per day, nor more than six days per week. Group B. Any establishment may elect to remain open for business 56 hours or more per week but less than 63 hours per week; no employe of such establishment shall work more than 44 hours per week, nor more than 9 hours per day, nor more than six days per week. Group C. Any establishment may elect to remain open for business 63 hours or more per week; no employe of such establishment shall work more than 48 hours per week, nor more than 10 hours per day, nor more than 6 days per week. No employe not included in the fore- going paragraphs shall work more than 40 hours per week, nor more than 8 hours per day, nor more than 6 days per week. Any establishment may at any time increase its store hours, provided it maintains the basic employe work week of the group in which it originally elected to operate. Shorter Time; Pay Same Any establishment may, for a period not to exceed three months during the summer, temporarily reduce its store hours, but the weekly wages of its em- ployes shall not on that account be reduced. The maximum periods of labor pre- scribed shall not apply to professional persons employed and working at their profession, or to outside salesmen, out- side collectors, watchmen, guards, and store detectives. The maximum periods of labor pre- scribed shall not apply to maintenance and outside service employes, but such employes shall not work more than six hours per week above the maxi- mum hours per week otherwise pre- scribed unless they are paid at the rate of time and one-third for overtime. Executives receiving $35 or more per week in cities over 500,000 population, or receiving $30 or more per week in cities of 100,000 to 500,000 population, or receiving $27.50 or more per week in cities of 25,000 to 100,000 popula- tion, or receiving $25 or more per week in cities, towns, villages, and other places under 25,000 population may work in excess of the maximum peri- ods of labor prescribed. In the south executives paid not more than 10 per cent below the wages just specified may work in excess of such maximum periods. Peak Periods At Christmas, inventory, and other peak times, for a period not to exceed two weeks in the first six months of the calendar year and not to exceed three weeks in the second six months, an employe whose basic work week is 40 hours may work not more than 48 GRAND RAPIDS, WEDNESDAY, OCTOBER 25, 1933 hours per week and nine hours per day; an employe whose basic work week is 44 hours may work not more than 52 hours per week and nine and one-half hours per day; an employe whose basic work week is 48 hours may work not more than 56 hours per week and ten hours per day, All such work may be without the payment of overtime. Hours To Be Consecutive The hours worked by any employe during each day shall be consecutive, provided that an interval not longer than one hour may be allowed for each regular meal period, and such interval not counted as part of the employe’s working time. Any rest period which may be given employes shall not be deducted from such employes’ work- ing time. On one day each week employes may work one extra hour, but such hour is to be included within the maximum hours permitted each week. Within cities of over 500,000 no em- ploye shall be paid less than at the rate of $14 per week for a 40 hour work week, or less than the rate of $14.50 per week for a 44 hour week, or less than the rate of $15 per week for 48 hours. Within cities of from 100,000 to 500,- 000 no employe shall be paid less than at the rate of $13 per week for a 40 hour work week, or less than the rate of $13.50 per week for 44 hours, or less than the rate of $14 per week for 48 hours. Rates in Smaller Cities Within cities of from 25,000 to 100,- 000 no employe shall be paid less than at the rate of $12 per week for a 40 hour work week, or less than the rate of $12.50 per week for 44 hours, or less than the rate of $13 per week for 48 hours. From 2,500 to 25,000: The wages of all employes shall be increased from the rates existing on June 1, 1933, by not less than 20 per cent, provided that this shall not require an increase in wages to more than the rate of $11 per week and provided further that, no employe shall be paid less than at the rate of $10 per week. Less than 2,500: The wages of all employes shall be increased from the rates existing on June 1, 1933, by not less than 20 per cent. provided that this shall not require an increase to more than the rate of $10 per week. Junior and apprentice employes may be paid at the rate of $1 less per week than the minimum wage otherwise ap- plicable. Part Time Employes Part time employes shall be paid not less than an hourly rate proportionate to the rates prescribed. The weekly wages of all classes of employes receiving more than the min- imum wages prescribed in this article shall not be reduced from the rates existing upon July 15, 1933, notwith- standing any reduction in the working hours of such employes. Price Increase Limitations No retailer shall increase the price of any merchandise sold after the ef- fective date of this code over the price existing June 1, 1933, by more than is made necessary by the amount of in- creases in production, operating, re- placement, and/or merchandise, and/or by taxes or other invoice costs of costs resulting from action taken pur- suant to the national industrial recov- ery act and/or the agricultural adjust- ment act since June 1, 1933, and in set- ting such price increase retailers shall give full weight to probable increases in sales volume. Prior Contracts Where costs of executing contracts entered into before June 16, 1933, by any retailer for the purchase of goods at fixed prices for delivery during the duration of this code are increased by the application of the provisions of the national industrial recovery act and/or the agricultural adjustment act, it is deemed equitable that appropriate ad- justments of such contracts to reflect such increased costs actually imcurred be arrived at by mutual agreement or arbitral proceedings or otherwise, and the national retail trade council is con- stituted an agency to assist. Loss Limitation To prevent unfair competition against local merchants, the use of the so-called “loss leader” is hereby de- clared to be an unfair trade practice. ’ are articles often sold below cost to the merchant for the purpose of attracting trade. This practice results, of course, either in efforts by the merchant to make up the loss by charging more than a rea- These “loss leaders’ sonable profit for other articles or else in driving the small merchant with lit- tle capital out of legitimate business. It works back against the producer of raw materials on farms and in indus- try and against the labor so employed. This declaration against the use of “loss leaders” by the storekeeper does not prohibit him from selling an article without any profit to himself. But the selling price of articles to the consum- er should include an allowance for actual wages of store labor, to be fixed and published from time to time by the trade authority hereinafter established. Rule for Smaller Towns Such an allowance for labor need not be included in the selling price of any article of food, or be applied by store- keepers during business only in com- munities of less than 2,500 population which are not part of a larger trade area. Provided, however, that any retailer may sell any article of merchandise at a price as low as the price set by any competitor in his trade area on merchandise which is identical or es- 2 MICHIGAN TRADESMAN October 25, 1923 sentially the same, if such competi- tor’s price is set in conformity with the foregoing provision. A retailer who thus reduces a price to meet a competitor’s price as above defined shall not be deemed to have violated the provisions of this section if such retailer immeditately notifies the nearest representative retail trade organization of such action and all facts pertinent thereto. Fixes Advertising Policy All retailers shall comply with the following trade practices: No retailer shall use advertising, whether printed, radio, or display, or of any other nature, which is inac- curate in any material particular or misrepresents merchandise (including its use, trade-mark, grade, quality, quantity, size, origin, material, content, preparation, or curative or therapeu- tic effect), or credit terms, values, pol- icies or services; and no retailer shall use advertising and/or selling methods which tend to deceive or mislead the customer. No retailer shall use advertising which refers inaccurately in any ma- terial particular to any competitor or his merchandise, prices, values, credit terms, policies, or services. No retailer shall use advertising which inaccurately lays claim to a policy or continuing practice of gener- ally underselling competitors. No retailer shall secretly give any- thing of value to the employe or agent of a customer for the purpose of in- fluencing a sale, or in furtherance of a sale render a bill or statement of ac- count to the employe, agent or custom- er which is inaccurate in any material particular. No retailer shall place obstacles in the way of the purchase of a product which a consumer orders by brand name by urging upon the consumer a substitute product in a manner which disparages the product ordered. No retailer shall purchase, sell or exchange any merchandise manufac- tured under a code of fair competition which requires such merchandise to bear an NRA label, unless said mer- chandise bears such label. Any retailer rightfully possessing the insignia of the NRA who has in stock or pur- chases similar merchandise which has been manufactured before the effective date of the code of fair competition requiring such merchandise to bear an NRA label may attach thereto the NRA insignia. Prison Made Goods Pending the formulation of a com- pact or code between the several states of the United States to insure the man- ufacture and sale of prison made goods on a fair competitive basis with goods not so produced, the following provi- sions of this section will be stayed for 90 days or further at the descretion of the administrator: Where any penal, reformatory or correctional institution, either by sub- the provisions of the following para- graph shall not apply to any merchan- dise produced in such manner in the institutions covered by agree- ment Except as provided in the foregoing paragraph, no retailer shall knowingly buy or contract to buy any merchan- dise produced in whole or in part in a penal, reformatory or correctional in- stitution. After May 31, 1934, no re- tailer shall knowingly sell or offer for sale such merchandise, Nothing in this section, however, shall affect contracts which the retailer does not have the option to cancel, made with respect to such merchandise before the approval of this code by the President of the United States. Retail Trade Authority The retail trade authority shall con- sist of the administrator or his deputy, and three members appointed by the President of the United States, who shall advise and assist the administra- tor or his deputy. Members of the re- tail trade authority shall be members, without vote, of the National Retail Trade council provided for hereinafter. The National Retail Trade Council shall consist of at least one, but not more than three, representatives from each major division of the retail trade presenting this code or hereinafter subscribing to it, as the administrator shall designate. such — +2 >____ A Business Man’s Philosophy At a recent luncheon, a speaker sug- gested that we ask what changes we would make if we were ourselves suddenly discharged from our present job, and were required to make good in an identical job elsewhere. “Why not imagine that you are out of a job right now?” he said. “When you go back to your office assume thet you are a new man at your desk, and that you are replacing the man who left for lunch an hour before. the desk? What about The unfinished work on the desk? What about the routine of your predecessor? What can you do that will make the company glad that you were hired?” An executive of a corporation con- fessed one day that he constantly asked himself what he would do if he unex- pectedly found himself in competition with his own company. What changes in policy and product would he make, in order to get business for the new company and away from the old com- pany? By looking at his business from this point of view, the executive said that he was able to find the weak- nesses in his organization, and correct them. William Feather. —~+-.___ Cotton Knit Goods Easier The sharp recession in cotton in the last ten days has weakened prices slightly of knit goods made of the fiber. Spring underwear has been un- der pressure by buyers, but in most cases mills have refused the low bids. sia: 40 she colle oc cnaeect here-Wa In a few instances a slight easing is inbefore referred to, or by a binding agreement of any other nature, satis- es the administrator that merchandise produced in such institution or by the inmates thereof will not be sold ex- cept upon a fair competitive basis with similar merchandise not so produced, reported on sizable orders. In men’s cheap half hose made in the South, prices have also worked lower. Chil- dren’s cotton ribbed hosiery has also yielded to pressure. Any rebound in cotton, however, would automatically strengthen these prices. MEN OF MARK C. H. Runciman, the Bean Jobber of Lowell Carlton H. Runciman was born at Chelsea, Mich, Aug. 14, 1889. His father was born in this country, but his antecendents Scotch His mother was also born in this country, Such a union gave the subject of this sketch the greatest possible advantage man could have in the “wild, rude sea of life.” Mr. Runciman graduated from the high school of Chelsea with high hon- ors and spent the next year at Big Rapids, taking and completing a com- mercial course at the Ferris Institute. The two following years were spent normal Ypsilanti, where he graduated on the Two years were then devoted to the superintendence of the public schools at Millington and three years The following year was devoted to the high During were but her antecedents were Irish. anv in the school at general course. to the same work at Grosse Isle. school of Saginaw, West side. C. H. Runciman that time he also taught classes in the Y.M.C.A. Seventeen years ago he came _ to Lowell and purchased the elevator of the late Charles Jakeway In addition to grinding feed and handling grain products he added purchasing depart- ments for beans and potatoes. In. this branch of his business he has been very successful, having established and maintained seven buying points in ad- dition to Lowel—Moseley, Orleans, Beiding, Clarksville, Elm, Conklin and Lake City. He has recently formed a co-partnership with Lynes Baldwin, of Greenville, under the sytle of Runci- man & Baldwin, and engaged in the handling if potatoes in car lots, with fifteen buying branches. So wide thas been his experience and so extensive has become his operations that he is now conceded to be the leader in his line of business im Michigan. This condition has found expression in this election as President of the Michigan Bean Jobbers Association, which he has served in an executive capacity for four years. At the annual convention of the National Bean Dealers Associ- ation, held in Denver in July, he was elected President of that organization. Mr. Runciman is President of the Lowell State Bank and served the city as President of the school board six years. For several years he was trus- tte of the Congregational church of Lowell He isa 32nd degree Mason and a member of the Shrine. affiliated with the Odd Lowell. He is also Fellows of Mr. Runciman was married to Miss Gladys Needham, of Saginaw. They have one son, 18 years old. He is now in his second year at Olivet. They also have a daughter, Jane, 16 years old, who is a senior in the Lowell high school, Mr. Runciman belongs to the Cas- cade Country Club, which carries with it an inclination to play golf whenever the occasion presents itself. He likes to fish for brook trout and bass. He also owns a gun which he uses to good advantage during the hunting season, Large in size and above the average in vitality, he is an outdoor man in all that the term implies. Mr. Runciman attributes his success to hard work, which, of course, is true, but he also possesses a business in- stinct of remarkable keenness, which enables him to pay the highest market price for the staples he handles and market them at a profit, which may be small in percentage, but which is large in amount, because of the enormous volume he has moving at all times. Mr. Runciman possesses great abil- ity as an organizer and has the unusual quality which enables him to reach and gain the attention of big men in both official and mercantile positions. Another marked trait is his absolute loyalty to and faith in his friends and the trade and association work which occupies so great a part of his life It is these sterling characteristics which enable him to make and hold many friends in the trade and in allied indus- tries. Mr. Runciman’s extremely good na- ture and boyish enjoyment of life have made him hosts of friends, who have, no doubt, been a large factor in his success in life. Then, too, the disposi- tion of the man who smiles is of the kind that tends to as well as deserves success, —_~2+~-<-__ Stores Buy Holiday Hardware An active demand for holiday mer- chandise helped swell the total of busi- ness handled by’ wholesale hardware dealers during the week. The call for Christmas goods was heavier than in the corresponding period last year, but jobbers said they had expected even more business than has developed. Or- ders, they added, were fully 10 per cent. below early estimates. They at- tribute the buying hesitation to the fact that retail trade on seasonal goods de- clined slightly. Christmas tree lighting sets, tree stands and toys are the holi- day items most in demand at whole- sale. —_+2.___ A new typewriter attachment intro- duces inked ribbons between sheets, making one to four copies without car- bon paper. Clean-cut, non-smudging impressions are said to be produced. aaa ngage mae setee Sigs, ak ee ae % i j i H i October 25, 1933 Some of the Penalties of Price-Fixing Under the pressure of the national emergency, the manufacturer and cer- tain groups of retailers are engaged in driving a wide, dangerous canyon be- tween their own interest and that of the consumer, They are like sailors trying to keep warm by chopping up a life-boat to feed into the ship’s stove. They don’t seem to realize that they’re going to need that boat the next few years a little more than they ever needed it before; that national security depends on stronger, not weaker, bonds of confidence, between seller and buyer. They do not realize that the more nearly the buyer can be con- vinced that the seller asks what Mr. Robert Updegraff has called the true “Social Price’—the lowest price that can be quoted after a decent wage has been paid to the people and to the cap- ital employed in producing the goods— the readier that buyer will be to take the reservations off his bankroll and buy humanly, freely. Instead, they are at this moment slowing up the acceptance of national codes aimed to pay labor decent wages for decent hours, and aimed to destroy child labor, and absolutely essential to recovery, by an attempt to nail prices high. The warring price-fixers who were writing codes were shocked and con- fused when the consumer’s advisory board woke up and said “We don’t like price-fixing. We can’t afford it.” They were nettled when similar small voices came out of other wildernesses where the consumer—the “forgotten woman” —is represented. They found them- selves in the paradoxical position of resenting an unmistakable expression of opinion from their own good cus- timers, who must be their best guides. And if they persist in their raid upon the individual American income, they have no one but themselves to thank for a delay in the program which is no more vital to their own than a life-preserver to a man going down for the third time. business Gillette once lordly dictated the price at which the American might shave; forbade stropping and honing. Certain small manufacturers decided that they might shave the consumer oftener for a little less; Gillette sued: lost; Gillette said “You were right after male all.” Victor dictated the price at which Mrs. John W. Legion might hear mu- sic at home; the retailer sued; the courts awarded the retailer upwards of one hundred and fifty thousand dollars for getting music to the consumer at the “social price.” Book publishers once set a figure at which Mr. and Mrs. America might read a book: similar action had a similar result. Each mile- stone on the trail of price-fixing at- tempts, from mediaevil concessions to Capper and Kelly, has pointed toward monopoly, and has marked a disservice to the consumer. And when a manu- facturer or a merchant, who exists in the public service only, organizes in disservice, he marches backward. This is a bad day and hour for a backward march. We hear a lot about “rugged indi- vidualism,” and the fact that it must give way to a new collectivism. No purer concept of rugged individualism was ever born than the principle of MICHIGAN a non-social price. We. hear, too, a lot of bedtime stories about “jun- gle law.” fixing I don’t know much about zoology, but I infer from that that the more earnest advocates of jungle law propose to substitute for the clean law of business survival (the common law of our proud national growth), a new order in which one member is tied to a stake while the rest make a meal off him. That member would be the con- sumer, with, of course, any such mis- guided loyalist as might choose to cast in his lot with his customers. Paul Hollister. —_+>++___ Price Policies of the Chain Store Large chain store systems operating over a wide territory have one inher- ent advantage over smaller chains or independent retailers with respect to price competition, the Federal Trade Commission reports in its latest vol- ume on chain store systems as made public today. “The source of this advantage lies in the fact that such an organization is able to average the profit results ob- tained from its stores in the numerous localities where it operates,” says the Commission. If the store or stores of a large chain in a particular locality are faced with severe price cutting and are operating at a loss, such loss, the Commission reports, may be offset by profits earned in its stores in other localities where competitive conditions are less severe. For this reason, the large chain usu- ally can hold out longer on the defen- sive side of a protracted local price if it takes the offensive, can inflict greater injury upon its competi- tors with less harm to itself. War, OF, In its report, which is entitled ‘Chain Store Price Policies,” also brings out that some chains re- quire each store to produce individu- ally the minimum rate of gross profit that it established for the chain as a whole. Such a policy, says the Com- mission, adhered to, places a limit on the local price cut- ting activities of a chain system’s stores and thus denies the chain the competitive advantage which results from its power to draw upn the profits of some of its stores for the funds with which to wage a drastic price war in highly competitive localities. By far the greater number of chains, however, indicate in their statements on price policy that they meet local competitive conditions as they arise. “We meet and beat it, and this ap- plies to all kinds of competitors and all lines of merchandise carried,” said an official of a candy chain, who was in- terviewed. Some chains profess to follow, but the Commission msofar as it is not to initiate, price cuts. Each of two chains engaged in a competitive con- flict may charge that the other is the aggressor. Drastic competitive methods are il- lustrated by an official of a variety chain who says, “Rather than simply cut prices to meet competition we pre- fer to shoot specials into the town until the competitor gives up his war- fare.” The most important protection from the effects of direct price cmpetition, as revealed by statements of chain store system officials interviewed, is the de- TRADESMAN velopment of their own private brands. Also, in meeting competition, several chains say that at times they seek the co-operation of manufacturers to force competitors to cease undesirable price cutting, ——_.----___ Importance of Negro Business Stressed By Secretary Roper In an address “The Negro’s Oppor- tunity and Responsibility in National Recovery” delivered by Secretary of Commerce Daniel C. 23, the Secretary discussed the Negro’s progress in and referred to the many successful commercial ven- tures directed by members of this Race in larger urban communities, “Negro merchants, operating retail stores in fifteen of our larger cities,” Mr. Roper stated, “are said to thus serve about two million people. There are in these fifteen cities 5,700 retail stores with approximately 10,000 col- ored proprietors and employes. The net sales of these retail have run as high in a given year as $27,000,- 000. This appreciable expansion in business indicates the vast potentiali- ties tor future developmnets in this field. I feel that this feature in business for negroes should be stressed along with agricultural pursuits, medicine, and such other industrial and professional lines as required for com- Roper on Sept. business stores dentistry, plete service to the race by represen- tatives of the race, when, and if de- sired by the Colored People.” One of the most important objec- tives to be attained in this regard, the Secretary stated, is the establishment of the Negro business man in_ his rightful place in our economic system, thus enabling him to operate his busi- ness efficiently, multiply his resources and earnings, and expand his buying power to such an extent that it will be of even greater help and influence upon himself and the economic life of the Country Only about 16 per cent. of the Negro population in 1930 were unable to read and write, it was pointed out, com- pared with 95 per cent. sixty years pre- viously, and 30.4 per cent. in 1910. —_+-____ Definitions of Trade Terms Being Written Into Codes Many trade terms upon neither business men nor writers have been able in the past to agree as to their definition are being defined in the Codes submitted to the National Re- covery Administration. A number of terms in the field of mazketinz had to be de:mned by the Census Bureau in presenting the data from the Census ot Distribution, while others which are usecu ‘n the Codes must now h=ve an agreed meaning establishe1 for the first time. which 3 Business men have found when they meet in conference that they have dif- ferent ideas as to what some of the very commonly used terms niear, such words, for example, as “marketing,” “distribution,” “wholesaler,” ‘“over- head, “east. ete. Although many of the codes contain definitions, the codes for the wholesale and retail food and grocery some trades will serve as an example of the extent to which these agreements are establishing a legal and accepted mean- ing for trade terms. The first Article of each of these codes deals with defi- nitions, giving the meaning of fifteen terms used. The trades found it nec- essary to define a “wholesale grocer,” “retail grocer,’ “maintenance ’ an “outside salesman,” employe,” “apprentice employe,” and eleven other terms. It may be found when all of the codes are with have been defined differently by differ- ent trade but the definitions now being written will serve to crys- talize the meaning of terms now loose- compared terms will groups, ly used, and permit an accurate defi- nition. >.>. Undergarment Orders Pile Up Some made in headway has been catching up on orders for women’s lingeries and negligees, but deliveries generally continue to be delayed. Re- ports indicate that this situation may be a major factor with respect to hol- iday shipmens. Current orders are re- quiring three weeks or more for ship- ment and, with holiday business pillng up, greatly increased difficulty may be 1 noted in deliveries next month. Prices are ruling notably firm in this mer- chandise, in contrast to the softness which has developed in other women’s apparel lines. a A short work-week doesn’t make for individual long-range success. A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 543 Michigan Trust Bldg. Phone 4267 Beech-Nut hn anee COFFEE ~. PEANUT BUTTER CATSUP - BUTTER WAFERS TOMATO JUICE COCKTAIL and other foods OME EAD AT TI Oa Ce aya i , 7 BEECH-NUT PACKING €CO., CANAJOHARIE LN Y M. E. Davenport President. BUSINESS EDUCATION At the DAVENPORT-McLACHLAN INSTI- TUTE is of higher grade because this school is Chartered by the State as a Class A College with power to grant degrees. College training for business is just as important as for any other profession. It is always a pleasure to give information regarding our courses. Fall terms start September 5 and October 1. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Avenue, Grand Rapids, Michigan MOVEMENTS OF MERCHANTS. Edmore—Smith Brothers succeed R. A. Bowersox in the grocery business. Lakeview—Leonard Kling succeeds Peter Peterson in the grocery business. Zeeland— The Grandview Poultry Farm, Inc., has increased its capital stock from $10,000 to $15,000. Dowagiac—The Rudy Acceptance Corporation has changed its name to the Furnace Finance Corporation. Detroit—L. W. Walser, Inc., 29 Cad- illac Square, haberdasher, has decreased its capital stock from $15,000 to $5,000. Jackson—The Corwin Lumber Co., has changed its capital stock from $100,000 to 10,000 shares no par value. Jackson—The Jackson |Storage & Trucking Co., 531 Liberty street, has decreased its capital stock from $75,000 to $50,000. Detroit—The Peninsular Cigar Co., 5031 Grandy avenue, has decreased ith capital from $100,000 to 1,000 shares at $1 a share. Detroit—The Fort Dearborn Brew- ing Corporation, 1109 Lafayette Bldg., has increased its capital stock from $1,000,000 to $6,225,250. Ferndale—Bell’s Diairy, Inc., 481 East Nine Mile Road, has been incor- porated with a capital stock of $5,000, all subscribed and paid in. Lowell—The Hoyt Lumber Co. has changed its name to the Lowel! Lum- ber & Supply Co. and decreased its capitalization. from $24,000 to $20,000. Muskegon—Ralph J. Bush, aged 71, a resident of this place 70 years and engaged in the hardware business here for 52 years, died Oct. 23, following a lingering illness. Detroit—Reichle Sons Co., 145 East Elizabeth street, has been organized to deal in hotel and restaurant fixtures with a capital stock of $5,100, all sub- scribed and paid in. Detroit—Schmitt & Berlinger, Inc., 15809 East Warren avenue, hardware, plumbing, etc., has been incorporated with a capital stock of $5,000, all sub- scribed and paid in. Detroit—The Industrial Textile Co., 1443 Rivard street, dealer in wiping cloths, mill ends, etc., has been incor- porated with a capital stock of $10,000, all subscribed and paid in. Lowell—In celebration of his forty- first year in business here, A. L. Coons, dealer in clothing for men, shoes, etc., is conducting a special sale which is attracting many customers. Detroit—The Farmers Independent Creamery Co., 807 Hammond Bldg., has been organized with a capital stock of $75,000, of which $10,500 has been subsribed and $10,000 paid in. Lowell—The Price-Rite Hardware, established about three months ago, has already outgrown its quarters and removed to the Negonce Bldg., where much additional floor space has been secured, Detroit— The Ideal Tobacco & Candy Co., 2416 Market street, has been organized with a apital stock of $25,000 common and 1,000 shares at $10 a share, $21,000 being subscribed and $3,000 paid in. Detroit — Midstate Produce, Inc., 2001 Burlingame avenue, has been or- stock MICHIGAN ganized to deal in produce, own ware- houses, etc., with a capital stock of 600 shares at $100 a share, $60,000 be- ing subscribed and paid in. Lansing—The Simons Dry Goods Co., 104 South Washington avenue, has been closed and its assets are under the supervision of the United States district court. E. A. Sump. 819 East Kalamazoo street, is receiver. Detroit—L. & Co, 322 Woodward avenue, dealer in fruits and vegetables, has merged the busi- Schiappacasse ness into a stock company doing a re- tail and wholesale business with a cap- ital stock of $10,000, all subscribed and paid in. dealer in merchandise at 6490 Russell street, has merged the business into a stock company under the style of Fish- stein & Co., with a capital stock of $15,000, $1,500 being paid in. Detroit—Max Fishstein, general subscribed and Detroit—Grieve & Benson, Ine., 1145 Griswold street, has been organized to deal in liquor and beverages with a capital stock of 500 shares at $100 a share and 100,000 shares at $1 a share, $108,000 being subscribed and $10,000 paid in. Traverse City—The Michigan Ba- keries, of this place, entertained its re- tail grocer customers of Petoskey, Har- bor Springs, Charlevoix and other cit- ies of Northern Michigan with a din- ner at the Park Place hotel and an inspection of its new baking plant, just opened. Sturgis — The Aulsbrook, Jones, Grobhiser Corporation, dealer in fur niture and household goods, has merg- ed the business into a stock company under the style of the Sturgis-Auls- brook-Jones Corporation, with a cap- ital stock of $75,000, all subscribed and $30,000 paid in. Ingalls—Fire destroyed the Ingalls hotel, one of the county’s hostelerie; for the past half century. The fire also destroyed a feed warehouse, owned by Harmon M. Clawson, dealer in general merchandise, whose property adjoins the hotel. Total damage caused by the fire is estimated to be in excess of $15,000, partially covered by insurance. Detroit—Frank Wood has been made manager of the fourth floor de- partmentt of R. H. Fyfe & Co., hand- ling the higher priced lines of women’s shoes. He was formerly assistant to William Adams, who had general charge of the women’s departments, and will remain in charge of the third floor deparment. Wood is also well known as a style creator. Ishpeming—Simons brothers, whole- salers of tobacco, candy, notions, etc., have opened branch store at Houghton, under the management of A. B. Schutz. The building which will house the stock has not yet been decided upon but the trade will be served from a traveling warehouse in the shape of a new truck especially built, which car- ries a complete line of merchandise. This is the second branch store to be opened by Simons Brothers. The first one was established in Marquette. Flint—The Dailey Brewing Co. plans to start production within the next ten days, according to E.C. Dailey, TRADESMAN president. It will afford initial employ- ment to seventy persons. All electrical equipment, refrigeration, steam and boiler facilities are in place and tested and final work on the installation of the brew kettle is being completed. The company has received both its state and Federal permits. The plant will have a capacity of 180,000 barrels an- really, Mr. Dailey declares and adds that arrangements for outlets throughout the state have been com- pleted, some of the larger distributors sales having from five to eight counties in their tetritories. Bros., whole- salers of candy, tobaccos and notions, Ishpeming—Simons have completed arrangements for the establishment of a warehouse in Houghton, with A. B. Schutz in This will Houghiton, Keneenaw and Ontonagon charge. serve Baraga, counties, part of which is now being served by the Ishpeming branch. The firm already has a branch in Marquette Clay- ton Simons looks after the Ishpeming with Harold Simons in charge. business, with Charles Simons, founder of the firm, supervising the business. The partnership agreement in the new branch in the copper country consists Harold Si- of Charles, Clayton and mons and A. B. Schutz. Manufacturing Matters 9666 Ejast Jefferson avenue. has been organized to Detroit — Weldex, Inc., manufacture and sell electric welding machinery, with a capital stock of $50.- 000, $1,000 being subscribed and paid in. Detroit—The Douglass Novelty Co, Inc., 230 East Grand River avenue, has been organized to manufacture and dis- tribute novelties, with a capital stock of $25,000, $17,510 being and $2,510 paid in. Detroit—The Hack Shoe Co., 28 West Adams street, manufacturer and dealer in leather and shoes, has been incorporated with a capital stock of $25,000, $6,000 of which has been sub- scribed and paid: in. .Detroit—The Detroit Automotive De- velopment Co., 1500 Penobscot Bildg., has been organized to manufacture au- tomotive engines anid auto accessories, with a capital stock of $1,000, all sub- scribed and paid in. subscribed —_>~+-____ Lake Odessa Loses Prominent Citizen William H. McCartney, 70, former president of Lake Odessa and long vice-president of Lake Odessa State Savings Bank, died from pneumonia Tuesday. Quiet and unassuming, yet ever play- ing a leading role in the activities of the community, Mr. McCartney, pro- prietor of a general store here, had found himself prominent in spite of his efforts to be unassertive. He moved to Lake Odessa in 1889, less than a year after it became a vil- lage. He immediately started his gen- eral store and had been engaged in this activity ever since. He started in part- nership with his brother, Hail, who died in 1908. Mr. McCartney was always ready to serve his community, working quietly but effectively. He was village presi- dent when the water works system was October 25, 1933 installed some thirty-five years ago and had served several terms as council- man. He had served on the school board more than thirty years. For twenty years he had been vice president of the Lake Odessa State Savings Bank of which a son, William, is cashier and a daughter, Grace, is assistant cashier. Mr. McCartney was a charter member of the local fire de- partment and the oldest member. He was one of three officials in Ionia coun- ty acting as Federal seed loan agents and was a member of the Lake Odessa Commercial club. Surviving are four children, Willlam C., Alice, Grace and Arthur, all of Lake Odessa. Funeral services will be held at 2 p.m. Thursday at the Methodist church, with burial in Lakeside ceme- tery. —_2-.+—___ District Meetings of Michigan Retail Dry Goods Association We have held three of the five of our series of autumn district meetings. The programs have been unusually profitable. Charles E. Boyd, of Detroit, and Tom Pitkethly and the men from the State Board have put on schools of instruction at Saginaw, Grand’ Rap- ids and Detroit which were of very great value to those present. These meetings were held one week apart. The next one will be at the Post Tavern in Battle Creek on Thurs- day, Oct. 26 at 6 o'clock. Just had a telephone conversation with Joe Grant. He says the cost of the dinner will be less than $1. We should have a hundred persons present at the Battie Creek meeting Thursday and also one hundred at Port Huron, Hotel Harrington, Nov. 2. Get it into your mind that these meetings are for business, not entertainment. The roads leading into any of our Michigan cities are concrete. There is no reason why members living from fifty to 100 miles away cannot attend and be in their own beds soon after midnight. The principal speaker at Battle Creek will be Hon. Wm. F. O’Meara, First Assistant to Mr. Mogan, the Di- rector of the State Board of Tax Ad- ministration. The principal speaker at Port Huron will be Hon. C. E, Luzon, of Detroit,, also an assistant to Mr. Mogan. At Battle Creek Mr. O’Meara will be followed by H. N. Duff, of Lansing, Secretary of the Lansing Merchants Association. At Port Hu- ron, Mr. Luzon will be followed by Charley Boyd, of Detroit. You cannot afford to remain away from these meetings. The problems pertaining to the code, cotton tax, sales tax and current merchandising prob- lems are live subjects. The code may be signed most any time and that will add interest to our meetings. Please do not expect the headquar- ter’s office to spend money on 3c stamps when an announcement in the bulletin ought to serve the purpose. We are confining this bulletin to the subject of the Meetings so that your minds will center on your duty to be present. Jason E, Hammond. Mgr. Mich. Retail Dry Goods Ass’n. —_+--___ The praises of others may be of use in teaching us not what we are but what we ought to be. reenacess Siiancionne socsenneamn mito: ane hegimiane October 25, 1933 MICHIGAN TRADESMAN Essential Features of the Grocery Staples The Master Code—President Roose- velt signed a greatly revised schedule Monday. Confusion at NRA regarding the size of stores and towns exempted from the retail code was described by officials Tuesday as having been due to their haste to get the code to the public. A formal statement by Administra- tor Johnson said in the first paragraph: “The President has by executive order exempted local retail stores employing fewer than five perons.” In another place in the statement Johnson said: “The President exempted local retail stores employing less than five persons in town of 2,500 or less.” Hours later the text of the Presi- dent’s order was made public. It ex- empted “employers engaged only lo- cally in retail trade or in local service industries who do not employ more than five persons and who are located in towns of less than 2,500 (according to the 1930 census) which are not in the immediate trade area or a city of larger population.” The latter, of course, is the official ruling. Sugar — Local jobbers hold cane granulated at 5.20 and beet granu- lated at 5c. Canned Fruits—California fruits are rather dull, so far as new commitmen‘s are concerned. Considerable firmness has developed on the Coast in the cheaper grades, such as water and pie fruits, as stocks are reported in short supply. Canned Vegetables—For the present canned vegetables are not doing any- thing. New commitments are not be- ing made and some difficulty is being experienced with shipments made on old contracts. This is undoubtedly a testing period for the NRA, and it need not be stressed that some of the first reactions are unfavorable. This is not to say that the movement is to be put down as a failure, or that some great catastrophe awaits the nation. The surprise would be if such a vast move- ment did not face such obstacles. Add- ed to the slump generally, there are the strikes which hurt distributors directly and indirectly. Canned Fish—Canned fish shows no particular change, except the recent advances in Japanese crabmeat, putting fancy halves back ti $2, N. Y. As this is the off season for crabmeat, tuna fish and salmon, there is not much trade interest in them just now. Dried Fruits—The market shows lit- tle change here. As trading has been on a replacement basis for some time the reaction that has taken place in other lines doesn’t seem to be so severe in fruits. Stocks in retailers hands are not heavy and jobbers stocks have not accumulated to such an extent as to be burdenscme. The spot market has been supported by a ‘firm and advanc- ing Coast market. Difficulties have arisen over the strike of the truckmen, making it difficult for jobbers to get their stocks moving to their ware- houses. The present uncertainty may bring about a temporary narrowing of demand, but the conditions are favor- able for resumption of steady, if un- spectacular, trading when the outlook is a little more settled. Reports from the Coast still show a good statistical position there. Figs of good quality are very short in first hands and there has been rather an active demand on the spot for them, too. Apricots and peaches are pretty nearly out of grow- ers’ hands and with California prunes have shown continued firmness. North- west Italian prunes have been strength- ening on news of a short production and considerable rain damage. Nuts—The market continues to re- flect the caution which seems to be evi- dent on all hands, while prevailing busi- ness uncertainties exist. The drive to find foreign outlets for California wal- nuts is meeting with considerable suc- cess as is evidenced by reports from Germany. Sellers here feel that the mar- ket can very well take a turn for the better when the present lull, which seems to have extended ‘to all lines as well as nuts, passes. shown to the best advantage so far benefitting by the low prices and lim- ited stocks available. The shelled nut business has been routine. Stocks on the spot are small, but the demand is so narrow that prices drag along with- out much change and hang around a replacement level. Rice—The market in the South is Brazils have now definitely on a higher basis, as the mills are operating under license and parity prices will apply on their rough rice commitments in the future. At present, the mills are beginning to feel the first stimulus of the recovery pro- gram as increased enquiries have been received for rice both for prompt and deferred shipment. Since millers. still have rice to sell at prices considerably lower than those which will apply as a result of parity later, the trade shows a disposition to cover later requirements at the prevailing advantageous levels. Enquiries for late October and Nov- ember delivery have increased. —__+-~>____ Review of the Produce Market Alligator Pears—19c each. Apples—Wolf P iver, 50 @ 75c per bu.; Shiawasse, 75 @ 80c per bu. Snows, 90c for No. 1; 20 oz. Pippin, 85c. Fall varieties generally, 75 @ $1.25 per bu. Artichokes—Calif., 80c per doz., 4 doz. in box. Bananas—6 @ 6%c per lb. Beet Greens—50c for 10 lb. basket. Beets—20c per dozen bunches or 65c per bu. Brussels Sprouts — California, 17c per qt. Butter—Jobbers hold plain wrapped creamery prints at 23%c and tub but- ter at 22!14c. The newly formed cor- poration, known as the Dairy Market- ing Corporation, is expected to func- tion Thursday of this week. However, dealers have been fed on Government gossip for so long that the final Gov- ernment move fails to encourage senti- ment. Butter supply apparently is too plentiful and means of distribution, so much so that it is rather difficult to rally the situation. Handlers of butter appear to have steeled themselves against the much talked about market bugaboo and now operate in a man- ner which clearly stresses the fact they want to know more about Government remedies. While many in the trade claim to know the intention of the newly form- ed corporation concerning disposition of Government purchases, all that real- ly is known comprises features unat- tractive to dealers who make a prac- tice of recognizing soyad market fun- damentals. Some operators supposedly on the inside claim the Government will purchase heavily if necessary, somewhat in excess of the mentioned 9,000,000 pounds monthly. On balance, therefore, everybody continues to guess and until the Government program en- ters a working state little or nothing is to be expected. The whole picture is muddled. Cabbage—75c per bushel. Carrots—20c per dozen bunches or 65¢ per bu. Cauliflower—90c per flat, 8 to 10. Celery—20@40c per dozen bunches. Cocoanuts—90c per doz. or $5.50 per bag. Cranberries—Cape Cod, $2.25 per 25 Ib. box. Cucumbers—No. 1 hothouse, $1 per dozen. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: CoH. Pea from farmer. $2.50 Light Red Kidney from farmer__ Dark Red Kidney from farmer__ igikt @ranberny 9 4.54 “ od. 2 ae Eggs—Jobbers pay 12c per ib. for mixed eggs and l3c per lb. for heavy white eggs. They sell as follows: Re 3 Fancy, fresh white... 9... | 20¢ @anded fresh, 2205 se Candied. puiletis 000 2 17c Storage eggs are held as follows: Candied, MS 2 17c Storage MN 5 te Chee 17¢ While there has been a pleasing move- ment of storage eggs and while the supply of fresh stock is at a minimum, the rapidy advancing season neverthe- less tempers sentiment because of the excess in visible stocks comparatively. Vhere is no rush to sell at present, but the continued switching of positions clearly stresses underlying mervous- ness. Weather conditions to the close of the year will undoubtedly thave a great deal to do with price and trade movement. Severe weather would help materially. Grapes—Wordens and _ Niagaras, $1.20 per dozen for 5 Ib. baskets; Dela- wares, $1.75; 40c for % bu.; Califor- nias, $1.65 per box for Tokays. Grape Fruit—Texas and Florida are held as follows: 00 oe ee $3.50 ee eal 3.50 Oe 3.50 Oa 3.50 Green Beans — $2.50 per bu. for Florida grown. Green Onions—Home grown, 25c¢ per dozen. Green Peas — $3.75 per hamper for Southern grown. Green Peppers—10c per doz. Honey—Combs, 5 @ 6c per lh.; strained, 5 Ib. tins, $4.50 per doz.: 60 Ib. cans, 8c per lb. Hubbard Squash—2c per Ib. Table Queen are the same. Honey Dew Melons—$2.25 per crate. Lettuce — In good demand on the following basis: 5 Imperial Valley, 6s, per crate____$3.00 Imperial Valley, 4s and 5s, crate__ 3.25 beat hot feuse |. 35 LLemons—The price is as follows: SOU) Sutiict 008 $7.00 S00 Sunkigtgh 2 7.00 400) Réd Ball 6.00 S00 Red Ball 6.00 Mushrooms—32c per one lb carton. Onions—Home grown, 75c per bu. for Yellow and $1 for White. Oranges—Fancy Sunkist California Valencies are now sold as follows: 6 $4.50 TAG 4.50 AG 4.25 ANG 4.25 206 4.25 —. LULU. 4.00 Oe 4.90 Red Ball, 50c per box less. Parsley—30c per dozen. Potatoes—75c per bu.; Idahos, $2.25 per 100 Ib. bag. Poultry-—Wilson & Company pay as follows: ey igs 10c Hieet Fowl, 7c Pas _ ae Tey lL Geese ze Quinces—$1.25 per bu. Radishes—12c per doz. bunches. Spinach —75c per bushel for home grown. Sweet Potatoes — Virginia, $1 per bu. or $2.50 per bbl. Tomatoes—90c per 8 Ib. basket for home grown hot house. Turnips—25c per doz.; 65c per bu. Veal Calves — Wilson & Company pay as follows: Boney (2 6@7 4c (on 5@6c Vegetable Ovsters—30 per doz. Wax Beans — Home grown hot house, $1.25 per 10 Ib. basket.” Thirty-Three New Readers of the Tradesman The following new subscribers have been received during the past week: John F. Beatenhead, Unionville George Prime, Unionville F. D. McDaniels, Detroit C. L. Squier, Ovid Orvil H. Mast, Sebewaing M. Gordon Morris, Bay Port Chas. Kinde, Bay Port Willard Gifford, Caseville Ralph Farmer, Caseville Ellison & Son, Kinde Joseph Majestic, Kinde S. K. Wallace, Port Austin E. W. Lewis & Co, Port Austin Lawrence Yaroch, Port Austin Stafford Company, Port Hope George Hubbard, Port Hope A. R. Meredith, Caro J. A. Gerhart, Bad Axe Thomas B. Jackson, Bad Axe Geo. C. Barton, Bad Axe B. T. Tripp & Son, Bad Axe Amos Lowe, Ubly J. H. Jasoch, Ubly E. L. Dunlap, Ubly Ruth Co-operative Co., Ruth Wesley Smith, Harbor Beach John A. Feick, Harbor Beach Jchn Etzel, Harbor Beach Theodore L. Engel, Harbor Beach W. J. Potts, Forestville E. J. Waklo, Minden City M. J. Yoke, Deckerville John I. Miller, Carsonville SR RE A aE eA teat etna nr ome 6 October 2: 1933 5 6 MUTUAL FIRE INSURANCE Prevent Big Fires and Decrease Losses We could materially reduce Ameri- ca’s fire waste if we could stop the big fires, said a fire prevention expert re- cently. To support this contention he referred to the fire chief's report of a large eastern city for the year 1932. A summary showed that the tires causing damage of $10,000 or more comprised only 0.4 per cent. of the total number that year, but they resulted in 70 per cent. of the loss. Fortunately most big fires small ones first. The important prob- lem is to detect and control these fires in their incipient stage. If they can be prevented from reaching large pro- portions, fire losses can be greatly cur- tailed. Science and invention notable strides in providing equipment to hold down these losses. Foremost, perhaps, are the systems of automatic fire alarm which may be purchased to stand guard over property. Such sys- tems often consist of heat-sensitive wires installed in the ceilings. When the temperature in the space beneath reaches a certain degree of heat, a cir- were have made cuit is closed and a signal flashed to the central office of the company han- dling the service. In other systems, sprinklers operate an alarm and sum- mon the company agent to shut off the water if necessary. A message is then relayed to fire headquarters so that the apparatus starts on its wav almost immediately after the wire is actuated by the rising temperature. At the same time, an alarm rings on the premises. Usually the fire will be caught in its earliest stage and extin- guished with little trouble or damage. Another important phase of detect- ing and controlling fires is adequate watchman service. Often the only guard left at a factory after closing time is a lame old man who would be unable to cope with any emergency that might arise. Quite in contrast with this picture is the plant with a watchman in good physical condition, possessing sufficient intelligence to un- derstand what is expected of him and trained to respond quickly and correct- ly when the need for action presents itself. He should be required to re- port by wire once every hour to a su- pervising agency, which will remove the possibility of duties being shirked. This will also guard him against unde- tected injury or holdup, as the agency will send a man to investigate if he fails to report on time. It is essential that he be instructed in the quickest method of sending in a fire alarm and how to use the emergency equipment of extinguishers to hold the flames in check. The services of such a man and an automatic fire alarm installation give the most complete protection, as a fire might be ignited in one part of a factory while the watchman was inspecting another section. Even in the short time required for apparatus to reach a fire after an auto- matic alarm has functioned, the flames may spread considerably in certain types of fires unless some means of re- tarding them is provided. Invention’s answer to this need is the automatic MICHIGAN sprinkler which, like the automatic alarm, is quickly actuated by rising heat and sends a heavy spray of water upon the very beginning of the fire. Often this extinquishes the flames be- fore the firemen arrive. In other in- stances the fire gs cooled and retarded so that the men find an easy task to be done. Portable extinguishers for the use of employes and watchmen are valuable additions to the ment. fire-fighting equip- Large factories should extra-size extinguishers mounted on wheels and ready for instant service in any section. Strategic points in many have plants are equipped with hose lines at- tached to a water supply with adequate pressure. Employes as well as watch- men should be instructed in the best methods of should combating a fire and practice frequently to gain speed and efficiency. If correctly constructed, buildings themselves will aid in checking fire. Large buildings, especially, often pro- vide easy avenues for the spread of flames from one section to another. Vertical openings up which fire will roar as in the flue of a chimney are extremely hazardous to both life and property; in view of this it is impor- tant that stair wells, elevator shafts and all similar openings between floors be enclosed. It is likewise essential that the floor space of buildings be lim- ited; that is, a large-area building should be subdivided by fire walls to retard the possible spread of flames— large open spaces permit fire to gain headway quickly. The heating plant and all hazardous processes should be cut off from the remainder of the struc- ture by strong walls and the only open- ings should be equipped with self-en- closing fire doors. It is still better to house them in entirely separate build- ings. At the beginning of this article, ref- erence to a fire chief’s report indicated that less than one per cent of the fires in this city—the large fires—caused al- most three-fourths of the losses. It is also said that 43 per cent. of the busi- ness houses that burn do not reopen. Here is a challenge that American in- dustry cannot afford to sidestep. The way has been pointed out: To cut down fire losses, cut out big fires. ——_++2>____ Corporations Wound Up The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Northwestern Realty Co., Detroit. Garden Bowling Co., Detroit. Prodcraft Incorporated, Detroit. Kearsage Store Co., Houghton County. William Miller Hardware Co., Man- istee. Tasty Line, Inc., Detroit. City Glass Co., Detroit. West Wind Corp, Detroit. North State Properties Corp., Ann Arbor. Norfolk Corporation, Detroit. General Exchange Corp., Detroit. Lawyers Title and Service Co., De- troit. Chris-Craft Corp., Algonac. Tennant & Hoyt Co., Detroit. Cadillac Drug Co., Detroit. Michigan Grocer Co., Detroit. Refrigeration, Inc., Detroit. TRADESMAN Farmington Motor Sales, Farming- ton. Newell-Johnston, Inc., Lansing. Battle Creek Auto Body Co., Battle Creek. Reading Robe & Tanning Co., Read- ing. Tremper Corporation, Detroit. Doster Bond & Share Co., Benton Harbor. Symphony Park Home Site Co., De- troit. E. H. Ward & Co., Lansing. Continental Drug Co., Inc., Detroit. —_+- +___ For the Man who Goes Fishing Both the commercial company which has thousands of dollars tied up in marine equipment and the individual business man who goes fishing for re- creation should be interested in one of the latest developments in the use of latex (natural rubber). With latex as its chief constituent, a liquid has been developed for treating fish nets and fishing lines to waterproof them and stop all marine growth. The substance does not wash out, it is said, and under practical test, nets and lines so treated show a substantially longer life. It can be applied either in a factory or at home. Another item which may soon come on the market as the result of recent technical development should also in- terest the man who goes fishing. This is a real, hermetically-sealed beer can. Not the which used to be brought in from the old-fashioned ‘“growler’”’ 3ut a can which com- pletely protects its contents, and must corner saloon, be opened with special beer can opener. It is said, by the way, that it will be just as easy to use this opener as it is to take the cap off a bottle. The new beer cans will have a lining like that which is on the inside of barrels, to preserve the flavor. In other words, they are really miniature kegs. ——_>+>___ A Yard of Lures I like to sit out in my yard il truly do Where shrub and tree arise to guard This rendezvous Nor will a blade of tender grass There ever let a footstep pass Without first greeting you. I jike to sit out in my yard At dawn—as dew With jewelled pen writes on the sward A billet-doux Until this little fairyland That was enplanted by your hand Does tether rather you. I love to sit out in my yard The morning through Still watching flowers all working hard To bloom anew The China asters, hardy phlox Sweet William and the hollyhocks of varied hue. I like to sit out in my yard There peering through The little vistas which regard Your pleasure too With hawthorne, ash, catalpa, larch And poplar tall to lead the march Like lancers in review, Charles A. Heath. Use of synthetic resins as glues for the plywood industry is made commer- cially practical by a new emulsion of phenolic resin in water. The new glue is said to be stronger than the wood itself under moisture or heat, to be un- affected by bacteria, to make possible use of compound lumber in outdoor construction. Thrift is better ‘than an annuity. OUR FIRE INSURANCE POLICIES ARE CONCURRENT |! with any standard stock policies that you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer FACTS WORTH CONSIDERING 1909 320 Houseman Building 24 YEARS Without an assessment. Of uninterrupted dividends to policy-holders. Of prompt payment of properly adjusted losses. THE GRAND RAPIDS MERCHANTS | MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 1933 Grand Rapids, Michigan mt orc 7 Dea TAI Be + October 25, 1933 MICHIGAN TRADESMAN 7 SECURITY --- plus THE NATIONAL BANK OF GRAND RAPIDS is a new bank—strong, sound and “liquid”. It has the added advantage of con- servative, experienced management and a part- nership arrangement with the United States Government. It is not merely a safe depositary for money but is prepared to make such loans for the advance- ment of business and industry in this community as come within the scope of good banking prac- tice. THE NATIONAL BANK OF GRAND RAPIDS is an integral part of the financial structure of Western Michigan. It offers every financial advantage for your convenience. THE NATIONAL BAN K GRAND “RAPIDS MICHIGAN TRADESMAN October 25, 1933 MAIN RETAIL PROBLEM 3ecause of the complicated character of large-scale merchandising, it is per- haps natural for retailers to lean to- ward detail rather than toward major problems and to emphasize individual rather than general interests. That ex- plains in some degree at least why there has been so much agitation over the “stop-loss” provision of the retail code and also why the NRA consumer education campaign has received less attention and support than it undoubt- edly requires to speed it toward its objectives. Interest in detail, however, should not obscure a situation in the making, which is of tremendous importance to the stores. Manufacturing costs have been increased under the recovery pro- gram and prices have advanced sharply in numerous instances. At the same time, there are indications that public resistance to higher prices has set in. This puts retailers between two mill- stones — higher costs and restricted sales. Means must be found to meet this threat, which looks more like a permanent than a temporary trend. Since all the economy measures adopt- ed in the depression have brought only small relief, there seems to be little hope along this line except through more drastic changes than have been made, Wtih such a major problem on their hands, it is suggested that retail man- agement might drop some of its minor considerations and address itself to- ward a solution of a difficulty which appears to be moving into the crisis stage. A TALK WITH RUSSIA The long-awaited Roosevelt Administration looking to- ward recognition of Soviet Russia has taken place. In the thoughtfully word- ed communications between Mr. Roosevelt and President Kalinin a way has been provided, apparently, for dis- cussions, without committing either nation, of the questions that have con- stituted a barrier to establishment of normal diplomatic relations. A program of recognition first and negotiation afterward of the questions of Russian debts and Communistic propaganda, for example, would un- doubtedly create serious objections in the minds of the American people. A method is not essentially a solutions in any case, but in this one the method and the outstanding issues were insep- arable. The acceptance by the Russian Government of Mr. Roosevelt’s pro- posals and designation of M. Litvi- nov, People’s Commissar of Foreign Affairs, gets over the first hurdle. There can now be fair and square dis- cussion at the White House and devel- opment of a proper mechanism for rec- ognition that would otherwise have been impossible. That appears to be as far as the pres- ent plans are to go, which is far enough until the American people see how far the principles underlying recognition are to go. move of the THE DEMAGOGUE Hitler had about reached the point where he had to do something desper- ate. So he has done it. His radio talk was for the folks back home. When he storm-trooped into power he had prom- ised the German people about every- thing there is, and far more than he or anybody else could possibly perform. The quieter period following the coups by which he made himself dic- tator, and perhaps the quiet thinking that has ensued among some of the German people themselves, have been dangerous to Hitler. He needed something to rouse the Germans again to frenzy. The parades were getting tiresome. Murdering and beating up Jews and foreigners had become inexpedient. The Reichstag fire trial, which was counted on to start something, is such a_ palpable farce that it wouldn’t even fool a Nazi. For years Hitler went about among the German people telling them that they are isolated, with the whole world treating them as pariahs. He told them he would recover “equality” for them among the nations, and he has always translated that into equality of mili- atry power. Thus he has deliberately brought tragic confusion into international af- fairs to serve his own demagogic pur- poses within the Reich. The only hope for Germany is that her people them- selves will begin, soon, to see clearly what this political crank and crook is doing to them. STOCK-TAKING NOW In business quarters now the general attitude is one of stock-taking. The purpose of this inventory is to gain a clearer idea of the main trends after the confusion which naturally attached to the tremendous spurt that took place in the second quarter and in the early part of the third quarter. This breathing space so far has made clear that there was an unwarranted rise in nYany commodities and manu- factured products. The speculative viewpoint at present is that the best speculation is to wait for lower prices. To wait, in other words, for the pyra- mid to take more solid shape. While there is quite a little cynicism about concerning the results of the re- covery program, business interests as a whole do not look for an abrupt slump to follow the present standstill. They believe that the gains made will be held fairly well and consolidated within the near future after most of the specu- lative phases have been eliminated. As is to be expected at this point, criticism of the recovery scheme is now more vocal. Conservative and re- actionary interests believe enough progress has been made through gov- ernmental efforts to insure an upturn and they wish to throw off the re- straints and restrictions of the govern- ment partnership which they so eager- ly embraced when conditions were black. FARM REVOLT AGAIN Revival of the farm revolt took first place in business considerations during the week because of its well-recognized influence upon monetary policy and upon the whole recovery program. To meet this threat the administration moved toward Soviet recognition and pressed its campaign for credit easing and expansion along what are called orthodox lines. In the present reaction that has taken place in industry, there is the so oeomsemctiiarty et Se NG ce CR RAO All A a El amc possibility that some of the causes for complaint among agriculturalists may be reduced. Chiefly, the criticism arises from the fact that farm product prices have been dropping while indus- trial prices have soared. The reces- sion in business is checking this price advance. Buyers have grown cautious and orders once more are being re- stricted to immediate requirements. This is true not only in merchandise distribution but also in the industrial lines. What appears to be the case is that production was moved forward to July and August which would ordinarily reach its peak in September and Octo- ber. The year-end dip has come ear- lier for that reason. There are indica- tions, however, that industry may hold fairly to its present level for some weeks and that curtailment may not turn out to be very sharp. This view is based upon the sources of activity which may presently be util- izer, namely, Russion trade, repeal, the release of bank deposits and expanded public works. SELLING BELOW COST Throughout the period of trade prac- tice conferences and in the formulation of industrial and trade codes, the main objective of business interests has been the adoption of a rule that would out- law selling below cost. Having such a rule, most business men believe, would bring them higher prices and guaran- tee profits. In the trade practice procedure the associations finally ran foul of the law. In the codes, difficulties have already cropped up and manufacturers’ groups have discovered that to include mar- keting costs would make it impossible for them to launch new products or to put on special sales campaigns. As pointed out here a number of times, the prime problem is to define costs. The only approach to such a definition is through a uniform system of accounting. This would make it necessary for all Cperating units to in- clude all the necessary items, but it would not, of course, mean uniform or the same costs. Consequently, while such systems might help to correct certain unintelligent — price-making, they might well bring about lower in- stead of higher prices and smaller rath- er than larger profits, Under a standard system or any other method of cost-finding, a man- ufacturer might decide upon a certain sales potential and scale down his over- head and other flexible expenses ac- cordingly. If his calculation of possible sales is wrong, then his costs are also inaccurate, but how can his price be attacked as below cost? DRY GOODS CONDITIONS Cooler weather had its accustomed effect in helping trade during the past week, but the gains were not as sub- stantial as retailers would wish to see them. The demand for seasonal ap- parel improved. Home furnishings slowed up further. The principal activ- ity was still found in the main-floor departments. Since retail prices are now about 15 per cent. above those of a year ago on the average, the drop in dollar volume means that unit sales have decreased a little over 17 per cent. here. Consum- I SIO nisin Pers tant armceneettecs ers are buying less. Various explana- tions are offered, including earlier pur- chases, resistance to higher prices, large numbers involved in strikes and temporary doubts concerning the re- covery program. The last-named reason is probably the most potent at present, coupled as it is with the rather sharp declines in speculative markets. Retailers feel, however, that last year’s figures will be easier to meet from, now on and there is hope that repeal action early next month may bring something quite similar to the spurt started by beer. Wholesale merchandise markets were quiet during the past week, with additional reports of price-easing. Speculative advances are being liqui- dated. COMING BACK The back of the neck is coming back. This is the startling announcement of the style experts meeting in New York. Women’s ears, they point out, disappeared, but returned. Now his- tory is to repeat itself with the back of the neck, which has been under a cloud so to speak, for seven years. Somehow we are glad over this news. There has always been a disposition to look down on the back of the neck. Yet it is a bit of anatomy as useful as it is retiring. Only small boys have a grudge against it, and that, as they would indignantly tell you, is the fault of their mothers. LONG, HARD AND HORRIBLE Pernickety Pennsylvania farmers. who should be attending to their fall agriculturing instead of thus disturb- ing honest folk and national equilibri- um, are predicting a winter that will be long, hard and horrible. They have consulted the signs, it is alleged. These include thick coats on pigeons and cat- erpillars, thick cornsilk, thick bark on trees and thick crops of mushrooms. It rained a lot this summer and the leaves are turnin’ on the mountains. Let us not yet be dismayed by these bucolic seers. We shall await the find- ings of the goosebone prophets. ceeneeani dicen te, The textile industry, long centered in the East and South, has established outposts in the Middle West. An exec- utive of one of these pioneering—and growing—mills, established near Chi- cago, cites as advantages of its loca- tion: quick transportation of its fin- ished goods to selling outlets in St. Louis, Cincinnati, Cleveland and other large cities, cheap transportation of cotton from the South via the now- competed Illinois Waterway. An ad- mitted disadvantage is lack of a sup- ply of skilled labor. ee When a large New York department store recently inaugurated deferred Payments in its home furnishings de- partments it worked out a “budget plan” unusual in many of its details. Down payments of 25 per cent. of the purchase are required, with no carry- ing charge if the balance is paid with- in three months. The plan may be used only with purchases of $100 or more. On $100 purchases, up to four months’ credit extension is given with carrying charges of $1.50: on $150 to $200 purchases six months; $200 to $300 seven months, and more than $300 a maximum of 10 months. October 25, 1933 MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip John A. Lake, the Petoskey drug- gist, was in the city last week, accom- panied by Mrs. Lake. They had been to the big fair in Chicago and visited relatives in Wisconsin. Mr. Lake re- cently sent me a new book, accompa- nied by the following condensed de- scription of the author I send you herewith a book, written by a Chicago friend, E. G. Shinner, who conducts retail meat markets in sixteen different cities. Mr. Shinner’s father’s farm joined my father’s. We attended a country school together and have always visited each other. He married, bought a meat market and has kept on buying markets ever since. He has a handsome mansion in Chicago, a 1080 acre farm near Lake Geneva, Wis., with an eighteen hole golf course and other big interests. The list of some of his markets is on his station- ery, but, for instance, he has eight in Flint, three in Lansing and may have over fifty markets. He is generous, pays big wages and requires results. He has traveled Europe and America. This book—The Forgotten Man—is a plain statement of our ills and the remedy and he does not spare the chain store system. Read the preface and its contents and some day I want you to meet him. This year he urged the Legislature of Illinois to limit the number of stores of any one company to ten in the state. He is not radical. bitter or defeated and his reason for this book is purely patriotic. He is the son of a poor farmer, but a fine man and neighbor. He is entirely self-made. I have not been so prompt in acknowledging the receipt of the book as I should have been, but after read- ing it once, I felt that I must re-read it again in order to do the matter jus- tice. The book is just what it purports to be—a plain statement, plainly ex- pressed in clear, forceful language, on a subject which has been discussed with a good deal of misunderstanding and maudlin sympathy in other at- tempts along the same line. I feel no hesitation in recommending a perusal of this book to my readers, Mr. Shinner denounces the chain store system as basically wrong. He says that fair play has been banished from the chain store code. He says the chain stores have been the major factor in bringing about the depression, through destroying countless oppor- tunities for legitimate profit, by adding to the over-centralization of wealth, and shifting to themselves the profits which had been spread over the com- munity. Mr. Shinner says the Govern- ment will have to enact legislation de- centralizing industry in order to place production and distribution back in the hands of small units where it belongs. In each anniversary issue of the Tradesman I have been in the habit of publishing a list of the subscribers who have taken our paper since the first issue back in 1883. In our twenty-fifth anniversary in 1908 we had 125 original subscribers still with us. Death and retirement from business has_ since made annual inroads on our list, so that at the present writing only five of our original subscribers still remain, as follows: Frederick C. Beard, Grand Rapids, W. L. Brownell, Kalamazoo, O. P. DeWitt, St. Johns, Charles G. Phelps, Alma, M. V. Wilson, Sand Lake. Six others have been carried on our books as entitled to be classed under this heading, because they are sons or grandsons of original’subscribers and kept up the original subscriptions with- out interruption, as follows: Wm. Murphy, Jr., Battle Creek, H. E. Norris, Casnovia, W. G. Thompson, Newaygo, L. I. Thompson, Newaygo, Walter Walsh, Holland, O. A. Wolbrink, Jr., Ganges. All of the above were invited to par- ticipate in a luncheon party at the Pantlind Hotel last Thursday. In the line-up the representation was as fol- lows: Guests of Honor Frederick C. Beard, Grand Rapids, O. P. DeWitt, St. Johns, Mark J. DeWitt, St. Johns, Lee M. Hutchins, Grand Rapids, W. G. Thompson and wife, Newaygo, L. I. Thompson and wife, Newaygo, O. A. Wolbrink and wife, Ganges. Absent Because of Illness William L. Brownell, Kalamazoo, Charles G. Phelps, Alma, Walter Walsh, Holland, M. V. Wilson, Sand Lake. Absent Because of Business Engagements William Murphy, Jr., Battle Creek, H. E. Norris, Casnovia. oes Harry M. Royal and wife, Shelby, Frank A. Wiles and wife, Grand Rapids, Roy Randall, Grand Rapids, E. A. Stowe and wife, Grand Rapids, Mrs. Louis F. Hartman, Grand Rapids. In the last classification Harry M. Royal was our first printer. Roy Ran- dall was with us from compositor to superintendent more than twenty-five years and Frank A. Wiles had been our superintendent for nearly fourteen years, Mrs. Hartman is our daughter. The menu discussed was as follows: Supreme of Fresh Fruit, Frappe Celery Salted Nuts Mixed Olives Cream of Oysters, Baltimore Whole Wheat Wafers Filet Mignon of Beef, Fresh Mushrooms French Fried Potatoes Cauliflower au Gratin Head Lettuce, 1000 Island Dressing Cheese Straws Blythefield Cup Glace Petit Fours Coffee Music was furnished by Rocco N. Liuzzi, harpist. At the conclusion of the repast each of the gentlemen present made brief re- marks appropriate to the occasion. All expressed their pleasure over being en- abled to participate in so unique an occasion. Regrets were expressed that such a large proportion of the original subscribers should have been unable to be present on account of illness and business engagements. In sending his regrets, Wm. L. Brownell, the Kalamazoo philosopher, wrote as follows: I am indeed sorry not to accept your invitation to attend your birthday din- ner, and particularly so, because, as I recall it, I was one of the nurses who attended you at your birth. This is the Signor first time, I think, since Eliza crossed the ice that I have been obliged to refuse any request made by you and this time, as I have said, particularly I regret 1t because I would like to meet you and your friends around the table, and the only excuse I have to offer is influenza. You know the only differ- ence, Stowe, between the old fashioned stomach ache and intestinal flu is $4 per visit from the doctor, but anyway I had it and am now recovering from it, but do not just feel in trim to attend a hotel luncheon. The Sears dry goods store at Rock- ford celebrated its fiftieth year of busi- ness in Rockford last week. The store was started in 1883 by Leigh Sears’ fa- ther, C. F. Sears. The stock has been moved several times in the fifty years, each time to a better location, but the store has been open for business through all the years. I distinctly recall a circumstance at- tending the establishment of the Sears store fifty years ago. As soon as I got out the first issue of the Tradesman I started out to secure subscribers for the paper. As I headed North on the G. R. & I., Rockford was my first stop. I found a man mopping out a little store. on the South side of the street who told me his name was Charles F. Sears and that he proposed to engage in the dry goods business. He gave me his subscription and continued on our list as long as he lived. He was a man of exalted character who was respect- ed and loved by everyone who knew him. The Sears store has never had to make any excuse or apology for its honored founder, who went to his re- ward without ever having made an enemy through his own fault. The action of George Getz in pre- senting his menagerie near Holland to a new zoo recently established in Chi- cago will meet with very general ap- proval. Mr. Getz did a wonderful thing for Michigan people by creating and maintaining such a remarkable collec- tion of animals for many years, but increasing interests and responsibilities and uncertainty as to the future of the institution naturally causes Mr. Getz to do the wise thing. Frank Hamilton, the Traverse City business man, will be 85 years old Nov. 15. Considering the life he has lived and the accomplishments he has undertaken and achieved for the Grand Traverse region I hope to see the busi- ness men of Traverse City celebrate the event in a fitting manner by giving him a public dinner or evening recep- tion. As merchant, banker, good roads leader, worthy citizen and Christian gentleman, Mr. Hamilton never failed to function up to standard. has the highest When Mr. Hamilton reached the siblical limit, fifteen years ago, a party of friends who had been prominently identified with him in good roads work throughout the state celebrated the event by a complimentary banquet at the Park Place Hotel. During the eve- ning appreciative remarks regarding his career and the accomplishments of his busy life were made by those pres- ent and a beautifully engrossed ad- dress, inscribed on parchment and bound in the highest style of the art, was presented with approprite remarks, by John I. Gibson. The address, which this department, was worded as follows: A Western man once paid a visit to his ancestral home in Maine, which seemed to him to be principally pro- ductive of paving material and Christ- mas trees. “What do you raise here?” he enquired. The reply was character- istic of the men of the Pine Tree State, “We raise men.” Frank Hamilton, you have worthily sustained the traditions of your an- cestors and the commonwealth in which you were born. Coming to Traverse City as a young man, you entered upon a long and busy business career, first as clerk and subsequently as merchant. Your career has been dis- tinguished for its probity, uprightness and steadfastness. As a citizen, your record has never been surpassed in the discharge of civic duty and responsibility. As a public official, you have ac- quitted yourself well and faithfully, handling every question which con- fronted you with credit to yourself and satisfaction to your constituents. As a foremost exemplar of religion, you have been a seven day Christian, carrying the precepts and practices of the Nazarene into every transaction of your active daily life. As the founder and long-time Presi- dent of the Michigan Business Mens Association, you set a high standard for your brother merchants. You ac- complished reforms, eliminated abuses and secured legislation and concessions which have meant millions of dollars to the merchants of Michigan. As a pioneer and leader in the move- ment for good roads, you have done with little more than most men have accomplished with much larger re- sources. Your work speaks for itself and the influence you have exicnded and the example you have presented have been both inspiring and perma- nent. Mr. Hamilton, you are one of those many sided men—too few in number— who acquit themselves well in every walk of life and serve as mile posts for those of us who are less capable to act as pioneers and leaders in the great work of world betterment. Mr. Hamilton, we salute you as a man among men, as one who has vin- dicated his undisputed right to act as teacher and leader, whose inspiring life has been a constant benediction and whose continued existence will be a blessing to humanity. Mr. Hamilton, we congratulate you on this auspicious occasion on having reached your seventieth birthday an- niversary and trust that you may be spared many more years to enjoy the fruits of your labors and see the frui- tion of the work you inaugurated with so much vigor and conducted with such signal ability, such painstaking effort and such unselfish devotion. was written by the architect of A great deal of Mr. Hamilton’s suc- cess as a merchant is due to his keen and the what presentation will appeal to this and what to that person judgement of human nature knowledge of (Continued on page 23) FINANCIAL Still Is Disagreement on the Currency Outlook basis of On the the stock market trend this week it would appear that all Wall Street anticipates a more or less immediate stabilization of our cur- cency. Actually, while this unques- tionably is the the general view, there are many people that hold just the op- posite view. The latter insist, and are able to present convnicing reasons for their contention, that the Administra- tion gradually is being forced to the point where it will have to issue green- backs or their approximate equivalent. By this they do not mean that the Government is following any carefully devised plan leading to such an issue, but that the force of events is such that ultimately it will be a choice between the practically complete repudiation of the present program and a greenback issue, and that Roosevelt will select the currency road. Those who take the opposite side base most of their views at present upon the conversion plan for the Lib- berty 444s, announced last week. They see in that a direct intimation, that the sound-money group is on the inside track at present. Further, they hold that it would be nothing short of dis- honest for the Administration to sell bonds to the public knowing that they are to be paid in depreciated currency, and that in consequence one has to assume there is to be no currency issue. Beyond this one development, how- ever, the stabilization group has been able to tind but little support for its views in the news of this week. It is true that one dispatch from Washing- ton made much to-do about the Pres- ident being committed to a sound money policy, but even this included the customary reservation that curren- cy inflation would be used only as a last resort. The dispatch, accordingly, was relatively worthless from the point of view of throwing any real light upon any plans that the President may have. The group which maintains that we are moving toward inflation by cur- rency issues bases its argument pri- marily upon the great disequilibria that are developing in the economic system. In this connection special emphasis is placed upon the recent fall in the price of agricultural commodities, the slow- ing up of trade, the unwillingness of private investors to make commit- ments and the increase in the cost of living without an equivalent increase in average incomes with which to meet it. As seen by those who expect a drift toward currency inflation, these fac- tors have created a situation which necessitates vigorous action on the part of the Administration. They in- sist that already the business improve- ment which started last spring and summer has been stopped and that now the entire recovery program of the President is in grave danger of col- lapsing. Temporarily, they recognize, it may be possible to hold the present level, at least approximately, but it is their contention that this will not be sufficient — that the Administration cannot face Congress in January with 70-cent wheat. MICHIGAN It scarcely is credible that this group can be right and that the Administra- tion in desperation will turn to the So long as it con- tinues a policy which makes business men unwilling to take ordinary busi- ness risks, however, it is impossible to make any convincing answer to those who say that our salvation is in the printing presses. production of greenbacks. Ralph West Robey. [Copyright, 1933] ——_+ ~~. ____ Victory of Washington Capital Regrettable on Bank Finally, the Néw York banks have acceded to the request of the Admin- istration and agreed to increase their capital stock. In doing so they are going directly contrary to all of their statements as to their own needs. It must be put down, accordingly, as a straight out-and-out victory of Wash- ington over Wall Street. The explanation given by the New York banks for their action is exceed- ingly weak. It simply recalls that the President “has publicly stated his be- lief that the banks of the nation should strengthen their capital structure,” that the banks here believe “the Presi- and dent’s objective is constructive and sound and that bankers’ generally should support” his suggestion. As a matter of fact, of course, the New York banks have no need what- ever for capital. At present they are loaded down with hundreds of millions of dollars which they are unable to use. Increasing their capital, accordingly, merely will give them still more ex- cess lending power without in any way creating a means whereby they can put any of this money to use. The reason they have gone into it is that the pressure from Washington was too great to resist. This pressure was a result of the desire of Jesse Jones to pull the wool over the eyes of the American public as to the signif- icance of banks accepting aid from the Government. In other words, it is his hope that through having the New York banks take an additional supply of capital, the public will be convinced that when a bank sells preferred stock to the Government it is not a sign of weakness. Once this becomes the ac- cepted view, it will be possible for the numerous institutions that have frozen assets and are insolvent to accept Gov- ernment aid without depositors with- drawing their funds. From a long-term point of view, however, this fooling the public on safety is of only secondary significance. The important thing is that the New York banks are a party to a plan which will lead to the United States Government becoming a major stock- holder in the American banking sys- tem. This now is being justified on the ground that it is an emergency meas- ure, and there is an understanding that the preferred stock may be retired more or less at the option of the banks. It should be obvious, nevertheless, that this move is a long step toward the socialization of banking in this country. Such Government ownership need not be the inevitable result, but one may be confident that it will be no easy task, after having once let the Government become a bank stockhold- er, to get rid of it. The New York se Boge nate Sa hs Ne TRADESMAN banks, in consequence, instead of per- forming a service to the banking sys- tem may well find in due time that they simply were hoodwinked and in giving in to Washington took a major step toward undermining their own welfare as privately owned institutions. Ralph West Robey. [Copyright, 1933] ——— +2 >—___ Proceedings of the Grand Rapids Bankruptcy Court October 13, 1933. On this day first meet- ing of creditors in the matter of Frank Ic. Shattuck, Bnkrupt No. 5380, was held. Bankrupt was present in person and rep- resented by Homer H. Freeland, Attor- ney. Linsey, Shivel & Phelps, Attorneys, were present on behalf of one creditor. Bankrupt was sworn and examined with- out a reporter. Claims were proved and allowed or referred to the trustee for investigation. Fred G. Timmer, Grand tapids, Michigan, trustee; bond $100. The meetng then adjourned without date. October 13, 19338. On this day first meeting of creditors in the Matter of Susie M. Sorensen, D.B.A. Economy Wall Paper Store, Bankrupt No. 5445, was held. The bankrupt was present in per- son but not represented by attorney. One creditor present in person. Claims were proved and allowed. Bankrupt sworn and exmined before a reporter, L. J. Soren- son sworn and examined before a re- portr with reference to his labor claim. Fred G. Timmer, Grand Rapids, Mich igan, trustee; bond $500. Meeting ad- journed without date. October 13, 1933. On this meeting of creditors in the Matter of Richard H. Russell, Bankrupt No. 5449, was held. The bankrupt was present in person and represented by Irene Brooks on behalf of Worcester & Worcester, Attorneys. Bankrupt was sworn and ex- amined before a reporter and Albert J. Baker was also sworn and examined be- fore a reporter. Fred G. Timmer, Grand tapids, Michigan, trustee; bond $1,000.00. Meeting adjourned without date. In the matter of Reuben T. Johnson, bankrupt No. 5457. The first meeting of creditors has been called for October 31, vss, ab 2 PL AE: In the matter of Avery R. Zimmerman, bankrupt No. 5460. The first meeting of creditors has been called for October 31st, 1934, at 11 A: AL In the matter of Benjamin E. Murphy, bankrupt No. 5476. The first meeting of creditors has been called for October 31st, 1933, at 2 PP. M In the matter of Katherine Strahota, bankrupt No. 5455. The first meeting of ereditors has been called for October sist, 1933, at 10 A. M. In the matter of Young-Johnson Fur- niture Co., Bankrupt No. 5353. The first meeting of creditors has been called for October 27, 1933, at 10 A. M. In the matter of Young-Johnson Fur- niture Co., bankrupt No. 5353. The sale of assets has been called for November 2, 1933, at 2 P. M. at the premises for- merly occupied by the bankrupt at No. 110 S. Division Ave., Grand Rapids, Mich- day first igan. The assets for sale consist of office furniture and equipment, building fix- tures, shop supplies and equipment, mer- chnadise and trucks, all appraised at $7255.92, All interested in such sale should be present at the date and time above stated. October 17, 1938. On this day first meeting of creditors in the matter of Wage Motor Co., Inc., a corporation, bankrupt No. 5461, was held, Bankrupt present by Nelson E. Wagg, President, and represented by Warner, Norcross & Judd, Attorneys. Certain creditors were present in person and C. S. Lattin of Toledo, Ohio; Earl W. Munshaw: Clel- and & Snyder: and Knappen, Uhl, Bry- ant & Snow, Attorneys, were present on beihalf of creditors. Claims were proved and allowed or objected to. Reclama- tion petitions considered and allowed. Nelson E. Wagg was sworn and exam- ined before a reporter. Fred G. Timmer, of Grand Rapids, Michigan, was elected trustee; bond $500.00. The meeting then adjourned without date. In the matter of Paul Hayward, bank- rupt No. 5454, first meeting of creditors was held October 17, 1933. The bankrupt Was present in person and represented by Worcester & Worcester, Attorneys, Cer- tain creditors were present in person. Claims were proved and allowed or ob- jected to. The bankrupt was sworn and examined before a reporter. Fred G. Timmer, Grand Rapids, Michigan. trus- tee; bond $100. The meeting adjourned without date. In the matter of William A. De Vette, bankrupt No. 5198. The final meeting of creditors has been called for November 6, 1933, at 10 A. M. The trustee’s final report will be approved at such meeting, There may be a dividend for creditors. In the matter of Herman A. Maurer, Bankrupt No. 5205. The final meeting of creditors has been called for November October 25, 1933 6, 1988, at 10 A. M. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of Floyd Stanley Voelker, Bankrupt No. 5211. The final meeting of ereditors has been called for November 6, 1933, at 11 A. M. There will be a final dividend for creditors. In the matter of Herbert H. Menery, bankrupt No. 5276. The final meeting of creditors has been called for November 6, 1933, at 11 A. M. The trustee's final account will be approved at such meet- ing. There will be no dividend for cred- itors. In the matter of Fred Berger, bankrupt No. 5391. The final meeting of creditors has been called for November 6, 1933, at 11 A. M. The trustee's final report will be approved at such meetng. There will be no dividend for creditors. In the matter of Sol. Tobias, bankrupt No. 5139, final meeting of creditors was held October 9, 1938. The trustee was present in person and represented by Jackson, Fitzgerald & Dalm, Attorneys, The trustee’s final report and account Was pproved and allowed. The bill of attorney for the bankrupt was consid- ered, reduced and allowed; the bill of attorneys for trustee was considered and allowed. An order was made for the pay- ment of administration expenses, prefer- red claims and a first and final dividend to creditors of 15.1%. No objection to bankrupt’s discharge. Meeting adjourned Without date and files will be returned to the District Court. In the matter of Elijasz Albert Wol osiecki, Anthony Wolosiecki and Stephen Wolosiecki, trading as Reliable Market final meeting of creditors was held under date of October 9, 1933, (Bankrupt No. 9155). Balance bills, notes and accounts receivable, being deemed worthless, were abandoned as such. Trustee’s final re- port and account was approved and al- lowed. Trustee was present by Arthur Branson, Order was made for the pay- ment of expenses of administration as far as funds on had would permit. No objection to discharge. Files will be re- turned to U. S. District Court. COMPLETE INVESTMENT SERVICE Roger Verseput & Co. Investment Bankers Brokers 813-816 Michigan Trust Bldg. Phone 8-1217 Analysis of any se- curity furnished up- on request. ssa ence ntnen te crn e J. H. Petter & Co. Investment Bankers 360 Michigan Trust Building Telephone 94417 x West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . , OLD KENT BANK 2 Downtown Offices 12 Community Offtices October 25, 1933 MICHIGAN TRADESMAN 11 Lines of Interest to Grand Rapids Council We promised to secure the sales- man’s code as presented to the NRA Commission by the United’ Commercial Travelers and publish it for the edi- fication of those who have not been able to secure a copy. This code thas been passed upon by the legal depart- ment of the commission and is now ready for a public hearing. After the hearing it will go to the President for his signature. This is the first and only code that has been presented by any traveling men’s organization and _ if passed will supersede any other code where salesmen are involved. The far- reaching effects which this code will have should be an inducement for every eligible to join the United Com- mercial Travelers and be a part to a body of men that is doing good work for business recovery. W. D. Dunbar has formed a con- nection with the Edleweiss Distrib- uting Co., of 46 South Division avenue. He will cover Western Michigan terri- tory. Percy Brown, who formerly lived at Spring Lake, has moved his family to 2115 Wealthy street and is now em- ployed at the Elk’s Club. It’s the fellow who takes “e’”’ “Peace” who succeeds. Fred DeGraff, who resides at the Milner Hotel, collected another birth- day on Oct. 20, but due to ill health at that time, he will celebrate the event at a later date. Members of 131 who have not paid assessment No. 214 should do so at once as they are on the uninsured list. With great numbers of accidents hap- pening every day it is unsafe to be without accident protection. Better be safe 'than sorry, and leave something for the folks besides sympathy and flowers. Common sense plus determination wrapped around a good stiff back-bone, saturated with enthusiasm equals a good salesman. Mr. and Mrs. A. Fox, Jr., and daugh- ter Gretchen, of Detroit, spent the week end with Mr. and Mrs. W. E. Lypps. Granddad and Grandmother Lypps are telling the cock-eyed world that little Gretchen is about the finest granddaughter that ever was. parentage has instilled youthfulness into the aforementioned grandparents, so that one would never know that they had reached that ripe old age where they were bouncing around a chubby little granddaughter. Mr. and Mrs. Charles Ghysels cele- brated their twentieth wedding anni- versary last Monday. Congratulations to both of you and may you spend many, many more years on the sea of matrimony and may your passage be free from storms and reefy_ shores. One should get a break after being married for twenty years. Whales only blow when near the surface. Anyone that’s a whale and out of Grand- near the top has a right to blow. Moral: Be a whale. The Ladies Auxiliary held a_ poi- luck luncheon and bridge party at the home of Mrs. Gilbert Ohlman on Oct. 17, This was the first meeting of the season and five tables were arranged for the players. The will be held in November at the home of Mrs. W. E. Lypps. The real salesman is a brainy man. next party However, a lot of brains don’t neces- sarily mean you are a born salesman. A big flock of gray matter lying dor- mant won't bring in commission checks. The many friends of Tom Luce, manager of the Mertens Hotel, will regret to learn of the accident which killed two persons and resulted in se- vere injury to his wife, daughter and himself. The daughter underwent an operation late Saturday and is reported as having rested fairly well during the night. Grand Rapids Council extends their sympathy and sincerely wishes them a speedy and complete recovery. It is reported that Jim Daly, one of the big shots in team work from Co!- umbus, and Al Guimond, state direc- tor, will meet with councils and members during the week of Nov. 6. Jim expects to be in the state until about Nov. 11. The two directors will make a trip to the Upper Peninsula during Jim’s stay. various Housewife: “I don’t like the looks of that cod fish.” Storekeeper: “Well, if you want looks, why don’t you buy gold fish?” The Grand Rapids Sales Promotion Club met last Friday evening and elect- ed new officers for the ensuing year. Al DeHaan chairman, elected Holman and Charles holder or treasurer. Was Frank temporary was elected Ghysels stake Peter Zuiderhoek and Wm. Van Overloop are the re- tiring officers of the last mentioned secretary offices. The Club was organized about two years ago for the purpose of band- ing food sales salesmen together, so that they might co-operate more closely with the retailer. The Club stages food shows with the various dealers and the plan has proved highly successful from a sales angle. Mrs. Eliza Colegrove, age 82, mother of counselor Frank Colegrove, passed away Saturday at the home of her son, John. The funeral was held Tuesday from the She four sonis, ten grand-children and eighteen great-grand-children. Council bers extend their sympathy to brother Colegrove in the loss of his mother. Judge John Dalton Connecticut by the serious He left immediately upon receiving the wire but his mother residence. leaves mem- was called to illness of his aged mother. had passed on before he arrived. The Judge has many warm friends among the traveling men who extend to him their sincere sympthy in his bereave- The Judge is president of the Salesmens Club. ment. John H. Rietberg suffered the loss of his mother the past week. She was seventy-four years old and made her home with John for the past four years. The funeral was held Tuesday after- noon, Oct. 17. The Council extends its sympathy to brother Rietberg. “Do your new spectacles help your eyes, Johnny?” Yesm. — blacked now wore ’em.” Cadillac No. 143, and Detroit No. 9, councils will hold a joint social session llth. These Councils are hustlers firmly believe in co-ordination in order asked the neighbor. have my I used to never like eyes before I on November the Detroit two and to get the maximum in results. John Millar, a vet of fifty years as salesman for the Putnam Candy Co., attended the Saturday luncheon at the Elk’s Cafeteria. John has taken on a recreation job. He has contracted to reduce a three acre apple orchard to stove wood. John states that some of the trees in the orchard are older than he is. Lumbering is not a new venture for John, as he was connected with the lumbering industry in his younger days, “It is a funny thing , but everytime I dance with you the dances seem very short.” “They are. My fiance is leader of the orchestra.” The new degree team under the di- rection of Darcy Wilcox, 456 Gilbert, are progressing in their rehearsals to the point where they expect to be let- ter perfect by the next meeting. We that Groom and Harry Nash held a ‘Dick Smith’ party when they were in Lud- ington last We do not what a ‘Dick Smith’ party is, but we have been informed Bob week. know reckon that it must have been good and that any other of the boys would have been welcome had they dropped into the city at that time. Ee Ee, moisture Saturday and was unable to attend the luncheon at the Elk’s Caf- eteria. Lozier ran into too much there in spirit if not in person because he called However, Lee was the gang by phone and expressed his regrets, The Rapids committee of Grand Council met Saturday after- executive noon and transacted some important Those present were Wagner, Secretary Senior Brad- field and committeemen Saxton, Nash and Levy. business. Counselor Mr. and Mrs. Harry Nash spent the week end with Harry’s sister in Pon- tiac. Teacher: “Now can anybody tell me where we find mangoes?” Boy: “Yes, Miss, wherever woman goes.” Don’t buy cheapness. Pay enough to get your money's worth. This is not a shoddy Nation. Scribe. Code of Fair Competition for Busi- ness in General Section I. This code is set up for the purpose of increasing employment, maintaining fair and adequate wages and eliminating unfair trade practices in the outside employment and payment to thus them to do their part toward establish- salesmen and enabling ing that balance of industry which is necessary to the restoration and main- tenance of the highest practical degree of public welfare. The declared purpose of this code is: “To provide for the general welfare by promoting the organization of indus- try for the purpose of cooperative ac- tion among trade groups; to induce and maintain united Management action of labor and under adequate and govern- mental sanction supervision; to eliminate unfair competitive practices: to promote the fullest possible utiliza- tion of the present productive capaci- ties of industries’; as provided by the National Industrial Recovery Act, Sec- tion I. Section Hl. 1. code, the When “salesman” is used in this term defined to mean any commercial traveler, city salesman, sales manager, assistant sales manager, selling goods at wholesale or selling office, store. factory, railroad, mill or municipal equipment for a man- ufacturer or wholesale dealer or for any person or firm or corpoation which sells or leases to persons, partnership, the public any commodity, device or service which is intended for the pro- motion of business or commerce or for the use, either for pleasure, conveni- ence or necessity, of the general public. 2. The term “Senior Salesman” shall be defined to mean any salesman who has represented any employer for a period of not less than twelve months and who can furnish satisfactory proof as to his sales ability. 3. The term “Junior Salesman” sha!l be defined to mean any beginning sales- man who has not represented any em- ployer for a period of twelve months. 4. The term “employer” shall be de- fined to mean any person or persons, partnership, firm or corporation which employs men to sell or lease their man- ufactured or processed product or service or to sell or lease any product or service of any character which they may procure from any other source. 5. The term “employee” shall be de- fined to mean any salesman under the definition of Paragraph A of this Sec- tion. 6. The shall be defined to mean the asseciation known Order of United Travelers of America. term “association” as the Commercial 7. The term “trade and industry” shall be defined to mean the business corporations and business operations of the United States of America. section IEF. Part 1. (A) ment of salesmen shall be on a definite Employ - time basis for a period of not less than one year, with the provision that the contract shall not be cancelled during its life except upon a thirty-day notice on the part of either of the contracting parties. (B) under The which salesmen are terms of every contract employed shall be clearly set forth in every de- tail as to time and method of payment. (C) full protection as to the territory in Every salesman shall be given which he is asked to represent any em- ployer and shall be given full credit for all services rendered or products shipped into his territory by the said employer. No special discounts shall be granted to any purchaser in the said territory, for any purpose, if such dis- count would make possible the sale of (Continued on page 22) RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, First Vice-President — Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. ecretary — Elton W. Viets, Lansing. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce. Bay City; Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. Lansing. Theodore J. Advertising That Is Not Good Adver- tising Let me repeat something ancient. All advertising is of some benefit, pro- vided only that it is honest. For the test of honesty let us go to the Bible: “Let your yea be yea, your nay nay: for whatsoever is more than this com- eth of evil.” We need only think whether what we say is true by every test—not ‘trath’ as is not ex actly lying; not what will squeeze by the censor of morals; but simple state- ments and descriptions which tell something less than the whole story; statements which are well within the facts. Thus even mere “things and prices” may be helpful, though they are about such zero in constructive capacity—as near to positive without being absolute nullity. negativeness as_ possible What merchants need to realize is that advertising is potent in propor- tion as our plans are well considered, wisely laid out and consistently carried forward. We should ask ourselves just what we seek to accomplish, consider carefully how best to do it, then adopt the best means at hand ,changing our mediums in the light of real experience —but never jumping from one thing to another in alleged trial. Without such preliminary procedure, advertising may not be impotent en- tirely; but we certainly shall not get adequate returns for our money and quite likely we shall become cynical and quit on the basis, perhaps, that “advertising may be good for others, but it is nix for me”— which, come to think, will be quite true: but with no indictment of advertising. The fault will be our exclusive own. Logically, the merchant advertises to build up his business.. Then right after comes another old thought which must be iterated and reiterated until it gets under grocers’ skins: That we want to begin our building of business on the days and at the times when our trade needs stimulus—to fill in the valleys. This is vital because if things and prices advertising does anything for most grocers as things are now, it heightens our peaks, adds to our over- load when we are put to it to carry the burden and increases the problem of expense. For note this: Every sale added on days when we are busy anyway merely enhances our cost of operation without compensation. That is the effect. of week-end special price advertising — something we surely want to get away from. How much and how constantly this fact requires emphasis! I saw at the last California state convention where, in the service grocers division, the plain statement of this advertising weakness met response from only two grocers. The rest were left cold — MICHIGAN plainly not even fairly conscious of what the argument was all about. I now have sample advertising from one of those grocers. He responded to the suggestion that advertising effort should always be concentrated on the ways when business is slack — when we need more trade —not when our store is busy in any case. This advertising is concentrated on Thursday-Friday, evidently this man’s slow days. So far so good. But three of the weekly lists sent to me carry a total of some seventy-two items and among them all there are just two of the barest hints at description. The rest are simply things and prices. But I want to talk somewhat about that abused word special. That word occurs just sixty times in these three circulars. What does that mean? Obvi- ously it means that the word is with- out meaning. Long ago writers used to italicize words for emphasis. Old- time pages are all mussed up with slanting lines and sentences. It was discovered that so much emphasis de- stroyed all emphasis. Italics are virtu- ally never used nowadays. Why have informed advertisers ceased to use the termination est? 3est, biggest, nicest, finest, sweetest, greatest, wearingest—all those are tabu now. Why? Because they defeat their own purpose. Tell anybody that Jimp- son’s molasses cake is good cake and he will incline to agree with you. Say that it is the best cake and immediately he wonders whether it can equal what he long has liked in the Somebody as- sortment. Psychologically, you have stirred up opposition by over-emphas’s, by claiming more than others will ad- mit; by challenging others’ intelligence and questioning their preferences. Understatement is forceful and effec- tive. Overstatement always fails, If my friend will leave out “special” in even his things and prices advertise- ments he will not only save space and effort, but his ads will carry more con- viction. Ask Marshall Field why he adbandoned comparative prices many years ago, never has gone back to them, and why other famous advertis- ers have tended to follow him. Two other circulars carry twenty- four items each. In these there are a few attempts at description and one good little talk. One preparation cleans out sooty chimneys and there are European gourds which are said to “make a fine everlasting decoration for fall months — all sizes and shapes — come in and make your selection”: two hints out of twenty-four chances to talk. Heading the next advertisement is this: “Special Notice.” This man should eliminate that silly word from his personal dictionary. For the meat of this notice is as juicy without it — yes: juicier. It is thus: “Football starts Saturday, Sept. 23. We will be allowed to deliver as usual on Saturday, in the parking area, but it would be greatly appreci- ated if our customers living in this dis- district would order early in the morn- ing. We would like to deliver all these orders before the traffic congestion starts.” Two other suggestions appear. A cheese is “American or Parmesello in the new shaker top. A drink is “a season TRADESMAN very refreshing drink.” My! These are bare and harmless enough, especi- ally in competition with all the specials. Now, these circulars are painstak- ingly executed on a mimeograph, plain and easy to read, and despite all the shortcomings they accomplish much for this merchant. This not only be- cause any advertising is better than none, but because of a factor so sadly overlooked by most alleged merchants that it can not be too constantly or too persistently emphasized. “We mail about 400 to our accounts weekly and each week add a few new ones which come into our store to whom we suggest they allow us to put them on our mailing list,” he writes. “This goes out as second class mail and we find this the very best means of advertising. We have tried newspapers, but for a store of our kind, we can not cut too low.” We thus find he concentrates first on customers already his, takes his work seriously and backs it up personally with persistence tempered with tact and politeness; hence in this case poor advertising is made better than much better would be in some other hands. 3ut please drop that idea—common to grocers everywhere — that advertising means cut prices. Not only you ‘can- not cut too low” but you need not cut at all—believe me in this and progress lies ahead of you. A service store, in a university town, catering to regular family trade—the best chance in business to build profit- able trade. Go to it without conceding an iota to things and prices and with- out “specials.” Paul Findlay. —_>>+—___ Metal locks built into a new insulat- ing lath make the lath’s shiplap joints self-locking, self-reinforcing. Locks are 16 inches apart, so spaced to support the lath between the studding. Portland — KEEP SUPPLIED WITH..... LILY WHITE FLOUR VALLEY CITY MILLING COMPANY Grand Rapids — October 25, 1933 National Chain Store Association Dis- solves The National Chain Store Associa- tion at the recommendation of the ex- ecutive committee of the Association, was dissolved Sept. 30. The step was taken primarily, it was announced, because of the necessity, arising under NRA and AAA legisla- tton, for the chains to affiliate them- selves more directly with their re- spective industries than to try to work together. Separate groups are likely to be formed by chains dealing in each type of merchandise, it is indicated. A gro- cers’ group is already being formed under the name of the Chain Store Grocers of America, It is stated that after the immediate problem of formu- lating codes has been met, a confed- eration of the separate groups is con- templated. — +> >—___ Bakers Urged to Adopt Quality and Quantity Standards Bakers were urged by Dr. Howe in an announcement this week to volun- tarily set standards, with Government approval, for bread, on the basis of nutritive content and certain quality factors. The timeliness of such action was stressed in that it would give pro- tection to the public now when it is faced with a period of changing costs and prices. Retail prices of a pound loaf of white bread (baked) on August 29 showed little change compared with August 15, Dr. Howe reported. The average for the country, based on 49 cities, was 7.6 cents, or 1.2 cents above the aver- age for 51 cities on February 15. —_—_2- + ____ New non-skid attachments for the bases of desks and French telephones simplify dialing by holding the instru- ments firmly in place. “The flour the best cooks use”’ Kalamazoo -— Traverse City re the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. a Te RIE A ebrand (rT you know one e e October 25, 19383 MEAT DEALER Some Interesting Sidelights on the Meat Business “Research work with lard has estab- lished very clearly the many excellent attributes which it possesses,” said Prof. H. J. Gramlich, chairman. of the animal husbandry department of the University of Nebraska, who was in Chicago this week to attend a meeting of the lard research council. Professor Gramlich, who is chaimran of the Na- tional Lard Conference, stated that lard stands out as the American fat par excellence. Carefully conducted studies at leading colleges and univer- sities and the U.S. Department of Agriculture, according to Professor Gramlich, have revealed lard’s many desirable qualities. The fact that lard is available at a relatively low cost, is, in his belief, appreciated by the Ameri- can housewives. This is indicated by the steady increase in the per capita consumption of this product during the past years. The increasing knowledge relative to lard is focusing more and more attention on its use,” stated the Nebraska man, “and there is little question but that it will retain its pop- ularity.”. The National Lard Confer- ence headed by Professor Gramlich represents one phase of the national Co-operative Meat Investigations in- augurated several years ago under the sponsorship of the National Live Stock and Meat Board—the co-operating agencies being the U. S. Department of Agriculture, state agricultural expe- riment stations and the Institute of American Meat Packers. Featured by meat merchandising demonstrations to be conducted by a representative of the National Live Stock and Meat Board, a big Meat Week program will be conducted in Los Angeles, Calif., from Oct. 30 to Nov. 4 with all livestock and meat in- terests of the city actively participat- ing. Reports indicate that the stage is set for the most intensive meat drive ever conducted in the city. Women’s clubs, service clubs, hotels and restau- rants, teachers, students and_ other groups will be contacted. At least four meetings are to be held daily. The meat merchandising demonstrations will introduce to Los Angeles audienc- es, dozens of new styles in beef, pork and lamb cuts, it is said. The high place of meat as a source of the essen- tial food elements will be stressed in lectures given at each meeting. The Los Angeles campaign follows a sim- ilar campaign conducted in the San Francisco Bay area. With schools of meat cookery in progress this week simultaneously in the states of Ohio, Indiana and Illinois, the National Live Stock and Meat Board states that interest in these schools on the part of homemakers is increasing daily. At Evansville, Ind., previous records for opening day’s at- tendance were broken. At Columbus, Ohio, 2,500 homemakers greeted the cooking school lecturer on the first day, and a crowd of 3,000 was present the second day. At Racine, Wis., 2,000 women were turned away for lack of seating accommodations on the last MICHIGAN day of the school, and Racine meat dealers reported an unusually heavy business in the new meat cuts during the week. Canton, Ohio, has reported that the attendance of 9,000 homemak- ers at four schools set a new record for the city. Votes being taken at the schools reveal that the type of school featuring meat dishes is unanimously preferred to the usual type of cooking school. “The high food value of meat merits for it a very important place in the hospital diet. Newer knowledge in this field has revealed that meat can be used to good advantage in therapeutic diets where formerly it was restricted.” These were points emphasized to hos- pital workers from every part of the United States in attendance at the Institute for Hospital Administration sponsored by the American Hospital Association, by the head of the nutri- tion department of the National Live Stock and Meat Board. Her talk was illustrated with charts showing meat as a rich source of protein, iron, phos- phorus, calories and vitamins. A mer- chandising specialist of the Board, while conducting a meat cutting dem- onstration, cited essential facts to keep in mind in buying meat supplies for the hospitals, pointing out that ap- proximately 25 per cent. of the aver- age hospital food bill is for meat. He called attention to the value of the less-demanded cuts of meat as offering buying opportunities and also affording a wider variety in the meat dish. With only five cities visited thus far on the fall schedule of the National Live Stock and Meat Board’s school of meat cookery program, an attendance of nearly 50,000 enthusiastic homemak- ers has been registered. The schools have also reached thousands of other women with up-to-the-minute informa- tion on meat and meat cookery, design- ed to stimulate a greater use of meat, through articles published in the col- umns of the co-operating newspapers previous to and during the sessions. Every evidence points to the fact that homemakers are eager to receive the latest information on every phase of the subject, it is said. The five cities visited thus far are Wyandotte, Mich.; Muncie, Ind.; To- ledo, Ohio; New Haven and Water- bury, Conn. All records for daily at- tendance at any of the cities were shat- tered at New Haven where on the final day more than 8,000 women crowded into the New Haven arena. At Muncie, Ind., the attendance in- creased with each session. On the last day of the Waterbury, Conn., school, more than 1,000 women were turned away for lack of seating accommoda- tions. At Toledo, Ohio, with two ses- sions held on the final day of the school, every seat was taken in ad- vance of the opening, hundreds were unable to gain admittance and 1,040 women stood up for almost four hours in order to miss none of the program. A feature of the school, which it is said never fails to draw rounds of ap- plause, is the “parade of the meats,” where each meat dish prepared is shown to the audiences by means of rotating mirrors. Much interest is being shown by retail meat dealers in the meat mer- TRADESMAN chandising demonstrations presented just previous to the schools. At this time they are introduced to the meat cuts given prominence at the cooking school and are shown how to “cash in” on the intensive meat promotion. ——_+--+___ Questions and Answers of Interest to Grocers No. 1. Question: What is meant by “steel-cut” oatmeal? Answer: Oat grains (not rolled oats) that have been cut into particles by special cutting machines. No. 2. Question: Why is Georges codfish so called? Answer: Because it is caught in the vicinity of what are known as Georges Banks, a fishing ground off the coast of Maine. No. 3. Question: What is sago? Answer: Sago is an article very sim- ilar to tapioca. It is prepared from the starch obtained from the pith found in the stem of several species of palm trees, natives of the East Indies, and is sold in pearled form—‘Pearl Sago.” No. 4. Question: What are nubbins? Answer: Small imperfectly formed cucumbers, also known as “crooks and nubs.” They are pickled and sold as “nubbins” and are also cut up and added to mixed pickles or other com- binations of which cucumbers form a part, such as chow-chow, relish, ete. No. 5. Question: How much does an original bag of unshelled almonds weigh? Answer: About 90 pounds. No. 6. Question: What kind of cheese is Emmenthaler cheese? Answer: Emmenthaler ia another name for imported Swiss cheese. It is made from whole milk or from partly skimmed milk and is ripened by spe- cial gas-producing bacteria, causing the “characteristic eyes” or holes of this cheese. It is a mild cheese, rather dry, and has a distinctive, somewhat sweet flavor. (A similar cheese, known as “Domestic Swiss” is made in the United States, but it is not equal in flavor to the imported). No. 7. Question: What is the tech- nical definition of catsup? Answer: Catsup, Catchup, Ketchup, is the clean, sound product made from properly prepared strained ripe toma- toes with salt, sugar, spices and/or other aromatic flavors, with a vinegar with or without onions and/or garlic and contains not less than 12 per cent. 13 of tomato solids and shall be free from any added color. No. &. come from? Question: Where does citron Answer: Some citron is grown in California, but the majority consumed in this country comes from Corsica, Sardina and Greece. No. 9. kinds of tea come from different vari- Question: Do the various eties of plants or is the tea plant the same the world over? Answer: From a botanical stand- point, the tea plant is the same the world over. There is a slight variation in the plant because of climate, the different kinds of tea are the results of variation in climate, elevation, grading, harvesting and curing. No. 10. of the States? Question: Where are most pears grown in the United Answer: A heavy shift to the West has made that section the chief pear producing section. In 1910 three Pa- cific coast states had 15.8 per cent. of the pear trees. in 1930 the same three States ‘had 52.5 per cent. of them — Kentucky Grocer. o> => Odd Lots: A ginger-ale company has launched a new carbonated coffee drink, prepared with coffee, sugar, fla- vors and carbonated water. ... . A Chi- cago department store recently offered bargains so unusual that Ripley’s “Be- lieve it or not” phrase was used to head the advertisement announcing them. ... A western bus company has adopt- ed a practice of the air lines and is employing stewardesses on its pas- senger buses. ... z A Buffalo retailer of electrical appliances offers to place electrical refrigerators in housewives’ kitchens for free trials, reports that, once placed, completion of the sale is easy. Evergreens are now being preserved like rosebushes during ship- ment. —_>2.____ Poncho-like raincoats made of paper are on the market. They are said to be capable of resisting rain for 12 hours, are thrown away after once being used. Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. Rademaker-Dooge Grocer Co. Distributors of PETER PAN COUNTRY GENTLEMAN CORN PETER PAN GOLDEN BANTAM CORN MISS MICHIGAN SWEET PEAS FREMONT SWEET PEAS BIG MASTER MALT BLUE RIBBON MALT BOUQUET TEA The House of Quality and Service 14 HARDWARE Hardware Association. J. Dillon, Detroit. Henry A. Schantz, Michigan Retail President—Wm. Vice-President — Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—W illiam Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. You Must Be Convincing When You Write Advertising You can “do your part” in helping the NRA bring back prosperity to this nation by using advertising copy de- signed to educate the community to look upon their buying as an advan- tageous thing for them. There is a strong, but natural feeling among cus- tomres that “buy now” campaigns are merely advertising slogans to part them from their cash. For this reason it becomes a real task to prepare adver- tisements that will show the public the need for loosening up on their buying —in their own personal interest. It is true that former “buy at home” appeals have fallen upon deaf ears in the majority of cases. This may be because appeals have lacked the ele- ment of personal interest. In other words, the customer is not:so much concerned with the fact that his out-of- town purchases take money away from local institutions as he is with the fact that some other town seems to offer more attractions or more attractive values. This may be a selfish attitude upon the part of the customer, but it _ nevertheless, a human characteris- tic. There is no point in trying to batter down this selfish instinct upon the part of customers. They must be reached through their own selfish mo- tives. is Before we can hope to get our ap- peal across we must first consider how best to get a hearing. Our advertise- ment must arrest attention by some point that the public is keenly interest- ed in. Let us consider the advertise- ment suggested on page 39 of the Octo- ber 12 issue of Hardware Age. The illustration and the main headline are so quickly and easily read that a mere glance will suffice. The introductory paragraphs are so open and readable that they, too, will get attention. Next, let us look at the copy: It is possible to give a true statement an extra bit of power by a very simple means. It might be referred to as “taking the bull by the horns.” Antici- pating the reader’s objections we can beat him to them and thus disarm him. This is done by the frank admission that “Yes, of course, it is to our advan- tage to urge the ‘Buy Now’ idea—but if we can move the goods from our shelves, we immediately place new or- ders with our sources of supply. They, in turn, order from the factories—and you have then begun to get the benefit of your buying.” In a short paragraph of readable type we have given a_ reasonable, truthful and believable presentation of our case. The customer is inspired to confidence in whatever we may say in the balance of the advertisement. In this paragraph he is given a selfish mo- tive for buying things. But, winning an argument is not al- ways equivalent to winning a friend, so let us get into the same boat with our customer. Let us get closer to him. MICHIGAN We will admit that we, too, are to blame for some of this loss of business: The second paragraph says: “We have all done our share of holding back— we've sold our prosperity and it’s just as plain as the nose on a face (don’t refer to the nose on his face) that we must buy it back. Having shared the blame for our present status, we take our part of the responsibility for retrieving the lost prosperity with him. We, the merchants, will buy goods as well as the customer. Thus we try to convince him that we are both trying to “do our part.” Not forgetting the customer’s per- sonal interest and his natural desire to look out for himself, we close our ap- peal by a short paragraph offering to make his part easy and profitable. In this phase of the ad we do not need to use low prices. In fact, here is an opportunity to trade up a bit. There is a good reasoning point, which is better than a mere talking point. It is a good time, now, to drive home the fact that cheap merchandise of ni- ferior grade has relieved many of their former prosperity; that the constant demand for cut prices has forced every- one, all along the line, to sharpen pen- cils and whet the sword that cuts pay- rolls; that in order to have an employed and happy people, everyone must have a fair profit; that misery will come again and again unless we live and let live; that chiseling doesn’t work in one direction—for long—it always comes back to where it started, eventually. Often it comes back swiftly. The large proportion of worth while customers who can be completely convinced of The: time spent in explaining to customers who mention price is well spent. It is all very important advertising — quite as important as the printed word. these things is surprising. If any considerable number of adver- tisers would, together, bend their ef- forts, in their separate advertisements, toward showing the public how reason- able profits will bring back general pros- perity, the results would be felt quickly. The truth is that too many are steeped in the tradition of price advertising (and price alone), that they are incap- able of any other appeal. Unless a greater number of advertisers take to a course of convincing the public that better prices mean better merchandise, the public will continue to ask for cheap stuff unashamed. Advertisers have a powerful weapon at hand if they can but get the blindfold of price re- moved from their eyes so that they may pick it up. It all comes back to the practice of being reasonable and truthful in your advertising statements. People must believe you if your advertising is to be permanently productive of the best re- sults. There is but one way to make people believe you and that is to rep- resent your goods in the light of their true value. The same amount of time and effort that is expended in trying to tell the public that you sell cheaper than any- one else, if put into convincing the pub- lic that certain articles have value and utility might take the public’s mind off the matter of price in tinte. Hére and there a hardware merchant has proved that he can create business- through TRADESMAN advertising and devoting more time to appealing advertisements and displays than to worrying about the store’s prices. Let your advertising space “do its part” to bring back prosperity. The Blue Eagle cannot do it simply by his presence in your window. That slogan, “We Do Our Part,” should mean just that. Otherwise the public will not believe you-—J. A. Warren in Hard- ware Age. —__~+ Desk Accessories in Demand Heavy buying of all types of sta- tionery accessories mark the whole- market. Demand for active for sale has been stationery some time, but October 25, 1933 calls for accessories, such as desk sets and similar merchandise, normal until about three weeks ago, were below when consumer purchasing increased. Buyers report that cleared stocks of all desirable merchandise and are in need of goods now they have their for immediate shipment. Among the leading items at the present time are waste baskets, letter files and writing cases covered with imitation hand-tool- ed leather. The articles are made to retail at $1. —_2> + >____ Pre-cast concrete joists are now be- ing made for use in construction of fire- safe floors for residences, apartments, etc. make and answer calls. MICHIGAN BELL TELEPHONE Co. IF MEN HAD TO DO THE HOUSEWORK, THERE’D BE MORE TELEPHONES Tuerep be telephones in the kitchen, in th i e basement, in the bedrooms upstairs ... wherever there is housework to do. There'd be as adequate a telephone system in men’s homes as in their stores and offices . . . not just one instrument. And there’d be no more of that tiring running, back and forth, up and down, to You can have an extension telephone anywhere in your home for less than 3c a “ato Business Office and order one today. Instal- ation will be made promptly. day. Call the Tele- GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D | ee: ee sae | DS. MI GAN C H I October 25, 1933 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D. Mihlethaler. Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , : Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Dry Goods Movement Broadest in Years After dragging along during the first three months of the year at the bottom position of nearly a quarter of a cen- tury, the revival of retail distribution and the quickening in the long-deferred calls for Spring and Summer merchan- dise in wholesale markets brought a restoration of confidence to the entire dry goods trade in April. By the end of May, this activity had been extended to the broadest rate in the history of peace time, with prices and wages ris- ing rapidly, production increasing, and sales pushing far ahead of output. Ex- pansion progressed at an even more rapid rate during June, causing mills and their agents to decline much of the contract business tendered. Textiles had suffered a longer and more com- plete liquidation than many other lines, so that when confidence and demand revived the uplift was pronounced. July witnessed the inauguration of the National Recovery act in the cot- ton goods division—the first code to be adopted—and right up to July 17, when it became operative, production was at its highest for nearly two years. After that date, output commenced to taper down to a forty-hour-week basis, with many mills operating two sets of work- ers over a period of eighty hours each week. Production, distribution, and consumption have continued so much above the level of a year ago and pros- pects for the holiday trade have be- come so promising that many firms are counting on ending the year with a fair profit. Even though business dur- ing the remainder of the year should show only a slight gain over the 1932 sales, profit margins will be sizable, because of the good results in the sec- ond and third quarters, according to a survey of the dry goods trade, which has just been completed by Dun & 3radstreet, Inc. Production Near Capacity The substantial volume of textile output thus far this year is being con- sumed, as inventory reports give no threats of congestion in the movement for the immediate future. Much of the current business in first hands, how- ever, has to do with goods for a new Spring season, although needs for im- mediate sales are reflected clearly in the many requests for prompt ship- ments. An outstanding feature of pro- duction is in the rayon division, where manufacturers have been forced to allot their output to insure satisfactory de- liveries and to meet trade require- ments. Manufacturers of wooden goods continue at about the same high rate that characterized production during the Summer months, although demand for finished goods has been somewhat lighter since October 1. Many mills already have Spring orders in hand to carry current schedules through the holiday period. The silk trade has suffered from the severe strikes in dyeing and finishing plants, yet the cleaning up of low- priced and low-quality converted goods has left the market in much better shape than it has been in for a long time. Production in the cotton goods division has been aided by active buy- ing of print cloths, broadcloths, and some other convertibles at a time when the markets were weakening steadily, following lower cotton prices and light® er demand. Many large mills now are sold ahead from two to three months. Improvement in the sales of fine and fancy cottons has supplied that division with sufficient business for the last quarter of the year. The colored goods division is well occupied on work-shirt and work-suit fabrics, play cloths for children, men’s trouserings, flannels, and such staples as denims and checks. Largest Sales in Two Years For the first nine months of the cur- rent year, total sales of wholesalers exceeded the comparative figures of 1932 by at least 50 per cent. During the first two months of the year, sales were below normal, but during some of the months which followed, sales frequently ran as high as 70 to 100 per cent. above those for the correspond- ing months a year ago. There were many delays in filling orders during this period, caused by the sold-up con- dition in some of the staple lines. From May 1 until the middle of August, sales of leading wholesalers reached the highest volume in two years. Early demand was for piece goods and sta- ples, with the heavier flannels and knit goods predominating now. Stocks are in good shape to take care of fill-ins. July was the outstanding month of the year for retailers, both in volume and profits and September did not con- tinue the higher record established for July, but since the first of the current month demand in many divisions has been stronger. Distribution has been chiefly in staples, such as prints, mus- lins, sheetings, flannels, hosiery, under- wear, and blankets. While staples marked at medium prices have been selling better than fancy goods, there has been a noticeable increase in the demand for the better qualities of mer- chandise during the last thirty days. Higher Prices General Prices in nearly all divisions have in- creased steadily since April, and at present are from 25 to 100 per cent higher than at the beginning of the current year. The most striking ad- vances have been in unfinished goods, where quotations on many of the most staple number are more than double the prices quoted in February. Mark- ups in the cotton goods division have been sharp, notably in print cloths, sheetings, broadcloths, printed per- cales, denims, ticking, towels, sheets, and pillowcases. Blankets are selling at retail for about 75 per cent. more than they brought a year ago, while quotations on raw wool are 92.2 per cent. higher than in the comparative period of 1932, Although the trend of prices still is upward, on the whole, there have been some recessions of late in several cot- ton goods lines, chiefly percales, print- ed draperies, cretonnes, and some of the wash goods. On the other hand, sheets and_ pillowcases have _ held steady, with a large movement still under way. Prices of some of the staple towels are lower, but the new weaves are higher. Candlewick spreads have been marked down, to some extent, but high-grade woven lines are holding firm. Failures Reduced One-Half The wider distribution and higher prices for all grades of dry goods have checked the steady increase in failures since 1929, which reached an all-time peak in 1932, with the number of de- faults totalling 3,183 and the involved liabilities $73,931,987. In 1932, manu- facturers were going into bankruptcy at the rate of 8 a month, while the monthly average the current year is only 5. of 257 for retailers in 1932 has been re- duced to 152 during the nine months of 1933. bed- most The monthly failure average —_+-+__ Retail Prices of Textiles Studied The AAA also announced the com- pletion of the first phase of the study of textile prices. Examples of appar- ently unreasonable profit-taking were found, it was stated, though a large part of the trade was said to deserve praise for fair play on its price sched- ules. Wide disparity and considerable laxness was found to exist among tex- tile manufacturers in bill ing retail merchants for increases above contract prices which they attribute to proces- sing taxes and employment costs under the NRA. “We are checking each week the average retail prices of some of the standard cotton goods bought by the public in twenty-two cities throughout the country,” Dr. Howe said, ‘and are calculating the amount of that price which is due to the tax. We are going to continue our check of retail prices, and are going to continue to tell the public what part of those prices goes to pay toward our program for aiding cotton farmers.” The extent to which recent increases in prices of canned tomatoes and canned sweet corn are due to increase in the cost materials was discussed in an announcement made public Septem- ber 20. Though the returns to growers of these crops have been increased by approximately 25 per cent., this change has caused an increase in retail prices of only a little more than one-tenth of a cent for each No. 1 can of tomatoes, and one-fifth of a cent for a can of corn of this size. >> Purchase Holiday Novelties 3uyers of giftwares and novelties are in the wholesale market to pur- chase decorative items for the Christ- mas trade. Interest centers largely on goods to retail from 50 cents to $5, with the bulk of buying in ranges up to $3. orders are being placed two to three weeks this last current buying reflects the uncertainty According to selling agents later year than and which retailers now feel about holiday Stores plan to confine the and volume, pur- same quantities taken reorder if chases to last warrant. season conditions ee, Stores Order Liquor Glasses Reminiscent of the weeks preceding sales, de- the legalization of 3.2 beer mand for stemware by retail stores is exceptionally active in the wholesale glassware market. This time, however, th call is not confined to beer glasses but is distributed over all types of stemware associated with alcoholic drinks. Retailers, figuring on the early repeal of the Eighteenth Amendment, are buying cocktail, whisky, cham- pagne, sherry and brandy glasses in quantity. Most of the orders are for November delivery, but some. stores are taking on small quantities now. Glasses to retail at 15 cents to $1 each are in demand. —__»+-___ Modern Design in Dinner Sets For the first time in more than five years dinner sets decorated in modern patterns will be displayed generally by manufacturers of china and earthen- ware at the January opening of 1934 lines. Producers have been encouraged by the growing favor accorded by the public to modern type furniture, floor coverings and other home furnishings and are planning to introduce a wide selection of the new patterns for modernistic decorations were brought out in china- Spring. Some years ago ware, but public reaction was unfavor- able. Since that time modern decora- tion has been avoided on popular price goods. —_>->___ Men’s Wear Buying Early Despite the fact that prices on men’s clothing for Spring will be sharply in- creased when the lines open shortly, a larger volume of advance business is expected than has been done in several years, the operators have already looked over Spring rang- es and Some of large their readiness to orders. A certain prevails over indicated place fair-sized amount of doubt con- sumer reaction to the Spring prices, which in most cases will be another 25 per cent. above the prevailing Fall of- ferings, but it is generally felt that by Spring re-employment will be under full swing and that consumers will be able to pay the higher quotations. —_+-+ +___ Lamp Buyers Seek Holiday Goods Lamp buyers seeking merchandise for holiday promotions are active in the wholesale market. Average orders this week are 5 to 10 per cent. larger than those placed last Fall. Merchan- dise priced to retail up to $30 is mov- ing in volume. Demand for both china and metal base lamps continue heavy. A tendency toward the sale of lamp without shades is growing in the industry, due to the higher prices asked for silk shades. Producers in most cases are maintaining old price lines and are emphasizing that fact to bases buyers by making separate quotations for the bases and shades. ———_.~>@ Toy Volume Now Increasing Toys have begun to move more actively at retail during the last few weeks and indications are that holiday volume will make a good comparison with a year ago. Manufacturers have been booking additional business for quick or near-by delivery. Games to retail at $1 or under, wheel goods and mechanical playthings have figured most prominently in the business placed. Roller skates continue a not- ably active seller, with production stepped up greatly. The time and place for the 1934 toy fair will be dis- cussed to-day at a meeting of the Toy Manufacturers of the U.S.A. HOTEL DEPARTMENT Highest Roadway in the United States Los Angeles, Oct. 21— Am in re- ceipt of a sincere letter of acknowl- edgment from my good friend, Eddie Moran, who recently took over the management of Hotel Stearns, Luding- ton, and is already making a showing. I gave Eddie a deserved “send off” when he embarked in this enterprise and he was good enough to let me know that he liked it. Thanks to you. The Gerows, whom we all know so well and who are making such a won- derful success of Hotel Elliott, Sturgis, have favored me with a brochure de- scriptive of their offerings, and which is one of the finest and most sensible booklets I have seen in a long time. They believe in advertising from expe- rience. Notably they patronize the ad- vertising pages of the Tradesman, for the reason, as “Dan” has assured me, it reaches the very class of travelers he most desires among his list of patrons. Ex-Governor Allen, of Kansas, who is visiting Russia and writing very in- teresting syndicate articles for the American press, recently spoke of the tipping problem, which is supposed to have been eliminated in that country. He tells of his hesitancy in offering a tip to a hotel porter in Leningrad (formerly St. Petersburg), having “read rhapsodies by Soviet writers upon the complete elimination of the mercenary spirit from the human na- ture of those who serve for the glory of serving,” and heard the direct state- ment that “you are not expected to tip.” He took the plunge, however, handing the porter an American quar- ter, and adds that “I never hesitated again while in Russia.” Some of the labor “leaders” in this country who are making an endeavor to secure recogni- tion of labor unions in the NRA pro- gram, have declared for the abolition of tips, but there evidently is evidence of an Ethiopian in the woodpile some- where. I have taken occasion heretofore to mention the activities of Mr. Ernie Jenkins, who some time ago estab- lished a cafe in the hotel William Penn here, and made a decided hit with his offerings to the public. Now he has a spick, span new establishment on West Seventh street, near Westlake Park, which promises to outshine anything in that neighborhood. The other evening I took occasion to “check up” on his William Penn institution and it is still going strong, with an ideal patronage. So that my Michigan friends may know what constitutes a “square meal” in Mr. Jenkin’s domain, I am handing them one of his recentest menus, rep- resenting, what I claim a “good buy” for the price charged—fifty cents: Mixed Fruit Cocktail or Tomato Juice Chilled Utah Celery and Radishes Chicken Gumbo Soup Lettuce and Tomato Salad, French Dressing Broiled Halibut Steak, Lemon Butter Fried Eastern Oysters, Tartar Sauce Roast Young Tom Turkey, Dressing, Cranberry Sauce Chicken Fricassee with Butter Noodles Filet Mignon Steak, Mushroom Sauce Roast Prime Ribs of Beef, Natural Gravy 10 oz. T-Bone Steak, Butter Sauce Real Calves Liver with Bacon Grilled Loin Lamb Chops, on Toast, with Pineapple Potatoes Fresh Garden Vegetables Hot Bread or Melba Toast with Preserves Green Apple and Blackberry Cream Pie Egg Custard Orange Sherbet Hot Chocolate Fudge Sundae Layer Cake Fruit Jello, Whipped Cream, French Vanilla Ice Cream, Wafers Chocolate, Pineapple, Butterscotch and Strawberry Sundaes Beverages Mr. Jenkins solicits constructive criticism, but one hears much of the excellence of his offerings, and I know, from personal observation, that he is “growing.” MICHIGAN A California convict, about to be executed, asked the Government as a special favor, to allow him to approach the happy hunting ground inspired by a final “jag.” The governor acceded to the request, but the ever-present holier than thou preachers protested against the innovation. Maybe they were right in his particular instance. Seems like encouraging a very pernicious habit on the part of the beneficiary. Naturally there are a lot of objectors to the NRA plan of regulating the affairs of the Nation. One feature not generally approved of in Southern Cal- ifornia is the notion of allowing trades unions, statistically shown to repre- sent about 10 per cent. of the country’s working force, to compel the other 90 per cent. to submit to their program of “hogging” the whole works. If the general plan falls through this will be one of the chief reasons for its failure. Down in Ohio a feminine reformer asks legislation prohibiting the disulay of unstockinged nether extremities by the fair sex. She may, considering the age limit, have developed a prejudice applicable to her personal attainments in that direction. What we really need in the way of legislation is something to protect future generations from these so-called reformers. Certainly we have all been compelled to dope our- selves with a lot of bitter medicine, due to a minority influence in legislat- ing on the liquor question, resulting in wide-spread financial distress. Asy- lums for instilling common-sense in the craniums of these “soul savers” are what we really want. They alone have been responsible for the crowding of Federal prisons, jails, and the enor- mous tax on the public for the wages of wardens, guards and the enormous expense of prosecuting so-called cul- prits. And laws have been becoming more ferocious all the time and de- mands for sterner punishment for in- dividuals who would have been consid- ered violators of simple police regula- tions have reached that point where they are supposed to have become ma- jor crimes. Quite likely, if the people of the nation had not recently awak- ened and smashed the eighteenth amendment ,there would be a proposal for far-reaching regulation of the to- bacco habit and possibly—parlor golf. Originally Uncle Sam’s one desire was to safeguard the real comforts and in- nocent pleasures of our citizens, instead of undertaking to arrange the public itinerary of wishes, habits, literary tastes, fashions and what nots of its citizens. It is no wonder we cannot find room in penitentiaries for all the people who really ought to be there. Seems as though there is no other game which is considered legitimate but to pile up penal institutions, high, wide and handsome. This thought comes to me through the action of the Los Angeles police commission, which recently was called upon to provide greater jail facilities. After a careful consideration of the subject an order was issued to the police heads to the effect that under no circumstances were premises to be entered for any purpose whatsoever without a search warrant, and no such warrant was to be issued unless a judge of a court of record authorized it. The statement was openly made that only 17 per cent. of the inmates of the city’s penal in- stitutions were felons in fact, that a very large percentage were impounded on doubtful evidence for minor offenses and that the fines collected did not even pay for subsistence furnished pris- oners, to say nothing about the cost of administration and the maintenance of dependents. Also that several who were in durance vile were really there on the say-so of a certain blatant mouthed servant of Him who qualified Charity as one of Heaven’s first laws and who has uniformly failed to pro- duce the evidence he claimed to pos- sess. True progress does not mean TRADESMAN more prisons, but fewer occupants of those already in existence. There may be such a thing as over-civilization, and the law makers, by the exercise of more common sense, can help to make the country better by saner methods. So much for the inspiration furnished by the Ohio lady who objects to bare- legged females. Years ago there used to be a sort of standing joke concerning the use of al- falfa for human food. First it was tried out on the poultry contingent and found to meet the bill. Now it has become a figure in the ordinary bill of fair in the so-called health restaurants. Also it is put up in vials and offered as a transportation facility for vitamin 13, or something like that, by the chemi- cal laboratories of the country. Now there is a new national organi- zation which is using for its slogan: “This is your country—beautify it.” Why not this one instead: “This is your country—leave it alone’? I hope I am optimistic, but I sincerely doubt whether the average man is capable of beautifying the country. Some of them have had a whack at the job, but the resulting hot dog stands, bill boards and filling stations fail, to my notion, to fill the bill, or at least to satisfy my crude notions as to what is beautiful. I wish I had the power of speech to tell what I think of the human marvel, who, hands on hips, gazing on moun- tain peaks, talks about beautifying them. It is to laugh. Leave the coun- try alone. God made it. Man made the cities. If we are going to beautify anything, let us exercise our activities on the man-made city, but leave the country to Nature, which means we will have fewer cigarette signs. Dr. W. D, Moore, whom I have heretofore mentioned in these columns, took me over to the Owen’s Lake and Mt. Whitney country this week, just so I would have something to write about instead of quoting a last year’s almanac this hot weather. Well, it was hot enough over there, but well worth the trip—a couple of hundred miles. This is a highway which has been un- der process of construction for some time, briefly mentioned by me in my description of a trip through San Ga- briel Valley recently. Some call it the “Roof of the United States.” And as it 1s upwards of 8,000 feet in midair there is some excuse for the appella- tion. It bisects the High Sierras, con- necting Owen’s Valley, from which Los Angeles’ major water supply is secured, with the San Juaquin Valley. Heretofore you have had to reach it by Bakersfield. It now runs through Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 Rooms Showers Servidor Direction of American Hotels Corp. J. Leslie Kincaid, President October 25, 1933 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria “te Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i RATES $2.50 and up per day. 400 Baths CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb -—Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mar. New Hotel Elliott STURGIS, MICH. 50 Baths ‘ 50 Running Water uropean D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon -f- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To October 25, 1933 MICHIGAN TRADESMAN Cottonwood Pass and some portions of it have attained an altitude of 10,500 feet, or much the highest roadway in the United States and one of the finest pieces of highway engineering in the entire world. At Long Pine there is a picturesque camp where many tourists entrain to go up the East slope of the Sierras on horseback to reach the high- est elevation in the country—Mount Whitney. Now it is accessable to the motorist, adding another chapter to the interesting study of Nature’s offerings in Southern California. It is a land of great divides and timbered ranges, jeweled with crystal lakes, purling streams —a monstrous block of the United States as primeval in its soli- tude as the day the first white man saw it, when it was only an Indian hunting ground. High up in this coun- try set onthe shoulder of granite which supports Mt. Whitney, 14,501 feet high, men and women. in the future will find grandeur, recreation and historical ro- mance, which has been barred to all but a chosen few, because the East slope oi the Sierras rises very abruptly from the floor of Owen’s Valley. Until now it has been left to a few strong-hearted men with vision—pioneers, so to speak, operating pack trains—to carry the sight seers into this romantic area. The surprising thing about this mountain road, burrowed out of the steep slope which has worn out many pack trains because of the sudden rise necessary to reach the top is that it is not less than twenty-five feet wide at any point, and at most places is wide enough for three automobiles to travel abreast. ‘The steepest grade on the entire road is not in excess of 8 per cent., which is only for short distances, and the highest grades in the main are less than 6 per cent., which would not be considered excessive even in Michigan highway construction. Now, my pro- fessional friend has brought me to the mountain, but I have reached the end of my string, but from notes I have taken you may feel warranted in ex- pecting something later. Frank S. Verbeck. —_>- > Sidelights On Eastern Michigan Mer- cantile Conditions Unionville, Oct. 20—I was much sur- prised when I entered the general store of J. H. Kemp & Co. at this place. It occupies about one-half block frontage. They carry a large and varied stock, including farm implements, in fact can supply the entire needs of farmers. The business was founded some forty years ago, and I was told they have had the Tradesman ever since the store opened. This village has 450 popula- tion and among other good merchants of the place is John F. Beatenhead, who has a large general store, and George Prime, leading grocer and meat dealer. Harbor Beach, Oct. 21—Arrived at Harbor Beach in time to make several calls, finding merchants entitled to re- fund. It being Saturday and they be- ing busy, will contact them Monday. Had a visit with the manager of the Mihlethaler Co., who have a large gen- eral store. They take the Tradesman and like it. Will go South from here to Minden City, Deckerville, Carson- ville and Port Sanilac, Hard storm here last evening, with heavy rains. put lights out of commission for an hour, causing much inconvenience to merchants and others. In my travels over this state I have not experienced as great a surprise as in the Thumb district. It contains as fine farms as can be found in the state. It has many good towns and small cities, which are a credit to the enter- prise of its people. Among them is the city of Harbor Beach, with a popula- tion of 2,000. It is located on the shore of Lake Huron and has the largest artificial harbor on the Great Lakes, having a breakwater wall one and one- half miles long. The principal indus- try here is the Huron Milling Co., which gives employment to over 400 people. This company has , operated here many years and in its earlier his- tory it manufactured flour and feeds, also produced large quantities of salt. As cheap fuel and material for salt barrels grew less, it dropped the pro- duction of salt and expanded its milling interests, taking up the manufacture of starch and gluten flour, the latter being shipped to many foreign coun- tries. It also manutactures starch siz- ing, used by textile manufacturers, and produces dry paste for wall paper hanging. In addition, it also makes various brands of breakfast foods. All this requires skilled labor, so a good standard of wages is maintained. Over 1500 carloads of the company’s prod- ucts are shipped each year. This port is also noted for its fishing industry, which gives employment to many, I was told that recently sixty-five tons of white fish were brought into port in one day. An outstanding feature of this little city is its community building, a fine two-story brick structure, 112 by 112 feet. I was shown through the inte- rior. It contains the city offices, a theater, a gymnasium, public library, banquet hall, rooms for the ladies’ club and one for the boy scouts. The build- ing is under control of the local board of education. It has the only movie. The city spreads a nominal tax to help maintenance. The citizens have built up a remarkable community spirit. A former community building was de- stroyed by fire in 1926, but local con- tributions made it possible to erect the larger and better building. Other cities could learn much by following the ex- ample of Harbor Beach. In a personal survey of hundreds of food stores in this state, it is surprising how few of them are following scien- tific merchandising. At least three- fourths of the merchants I have inter- viewed are yet following obsolete methods in fixing their retail prices. For many decades most merchants fixed their selling prices at the time of purchase of supplies. If the market advanced after their purchase of mer- chandise, they made no change in the retail price, but continued it until the present supply was sold out. Not un- til then did they pay any attention to the market. Often a merchant bought a supply of goods, fixed his selling price, then the market on the goods advanced, giving him an opportunity to profit by the advance, upon the goods he had in stock, The wise mer- chant is always awake to the markets upon whatever he sells. When the mar- ket advances, he at once raises his sell- ing price and by so doing profits by the raise upon the goods he has in stock. The careless or uninformed merchant pays no attention to the markets until he runs short and has to buy again. Thus he loses the advance on the goods he has in stock, which in justice to his business, he should have secured. The Tradesman brings to the food mer- chants a broad list of food products and grocers’ sundries. Items advanc- ing or declining each week are listed, so the merchant can see at a glance all market changes. Opposite each item is listed a base price, which is not a guide for buying, but is given to show the rise and fall of the market. By com- paring the list price before and after the change of the market, the exact amount in dollars and cents can be de- termined. This gives every food mer- chant valuable information and he should advance his selling price at once. It may be but a cent, two cents or a nickle. By counting the items he has in stock and multiplying it by the advance, it shows the gain to which his store is entitled. Each week as he makes these adjustments, if he will set the amount down in a memo book, he will be surprised at the extra amount this will bring to his business. An or- dinary size store will find at the end of a year it will mean a saving of one to two dollars, depending upon the ad- vances of the markets and the volume of trade. On items listed as declining, sell them out at the present price if they are moving freely, otherwise cut the price and take the loss if necessary. During the past few years merchandise of every kind declined in value and merchants took heavy losses. The bot- tom of the market appears to have passed and it is reasonable to expect it will gradually go higher, if pros- perity comes. Merchants who are alert can, by following the rise in the market, recover much of former losses and will certainly be in far better shape than those merchants who pay no at- tention to the markets. In my travels I have found many merchants who have lost money by not being posted. Some of these were subscribers to the Tradesman, but failed to read it care- fully. Each week it brings valuable in- formation and articles of interest, and if it can get merchants to watch the markets each week and take advan- tage from them, it will help them save a vast sum of money, which now slips away, owing to failure to profit by the advice the Tradesman brings each week. E. B. Stebbins. ee Items From The Cloverland of Michigan Sault Ste. Marie, Nov. 22-—It will not be long now before the great Cen- tury of Progress fair at Chicago will be a thing of the past, and for those who did not see the big show there was an opportunity to get a good idea of the exhibition by reading Mr. Stowe’s description of the fair in the Trades- man a short time ago. We find that he has given the readers a nice account of what was to see. A friend recently re- marked that he saw a lot and a lot that he did not see. It is beginning to look like a good time to buy there, as many ot the prices are being reduced in or- der to close out before the end. There Was quite a commotion there last Wed- nesday when something went wrong with the lighting system and the cur- rent was cut off for about two hours, especially with the passengers taking the sky line rides being suspended in midair with no means of escape until the trouble was over. The next day there was a tire in the Science building, which caused a big scramble in getting out for a while, but all ended well and everyone seems to be enjoy- ing the opportunity of seeing the big show. The Booth Brothers Transportation Co. lines have taken over the Brimley bus line, operating between the Sault and Brimley and will run their regular busses from here to Newberry in con- nection with the Brimley service. The 300th line will handle both freight and passenger service. The Montgomery Ward _ store changed managers last week, L. E. Swanson replacing William Barry. Mr. Swanson is a young man who came here from Brainard, Minn., where he managed the Montgomery Ward store. W. I. Herron has opened a new grill room at the Cloverland Hotel. The opening took place Oct. 19, with Con and his orchestra. The fact that Uncle Sam is lending farmers money at the rate of a mil- lion dollars a day ought to boost the back-to-the-farm movement. The Sault milk dealers raised the price of milk to 10 cents per quart last week. Let the good work continue. everybody wants to help the farmer. Just at present it looks as if the state highway department has it in for the poor farmer, by charging him 25 cents per head for the stock on trucks car- ried over the state ferries at Mackinaw, whether a horse, a cow or sheep. Pre- viously only stock on the hoof was subject to a charge of $1. The new charge seems unfair, because there is no charge on freight carried on other trucks and it is discriminatory, because it effects three Eastern Upper Penin- 17 sula counties—Chippewa, Luce and Mackinac. These are the principal stock shipping counties using the state ferries, Kaizer Maize, proprietor of the Northview Hotel, has been making unprovements in remodeling the hotel. A conerete foundation has been placed under the building and new hardwood floors have been laid. The floors will be polished for the opening. There are seven booths on the East side of the building and tables on the other. The room 1s attractively decorated, with the ceiling light grey. There are two en- trances on Portage avenue. A feature will be parking space for forty cars back of the hotel. The Sault had its first snow fall last Phursday; while it did not amount to much, it gives us a thrill of what to expect from now on, and to think that the price of coal is higher than for sev- eral years, always something to be thankful for, especially the coal deal- ers. he Hiawatha chapter of the Order of Ahepa was organized in the Sault last week, with Frank Kritselis as pres- ident. It will begin its career as a service club in this city. Meetings will be held twice a month in the basement of the Greek church on Court street. Ahepa is a name taken from the first letters of the words, “American, Hele- nic Educational Progressive Associa- tion.” The purpose of the order is to promote comumunity spirit and better- ment. William Johnson, proprietor and owner of Bill’s Place, at Newberry, is moving his store to the Leighton building. The new store will be known as the Peoples drug store. Mr. John- son conduct a complete drug store and prescription counter, together with the present line of goods. The smart young man usually suc- after he outgrows the habit of being too darned smart. Oscar Benoit, formerly employed at the Ridge Inn, is going into business for himself at 423 Portage avenue, where he will put in a full line of con- fectionary, tobacco and cigars, also a small stock of groceries. William G. Tapert. —___--2-e—_______ Death of Good Man and Good Citizen “There is a prince and a great man fallen this day in Israel.” In the passing of William H. Gilbert the city of Grand Rapids loses one of its most loyal supporters and one of its real leaders. expects to ceeds Many have done more for the city, financially, many have made themselves more widely known. 3ut few have served so efficiently in so many ways and fewer still have so finely demonstrated the high qualities of manhood which a man who is well born and carefully reared can acquire and maintain with increasing intensity as the years roll on. Mr. Gilbert’s uncompromising hon- esty and sound judgment, his unfailing courtesy and genuine kindliness, made him by right of fitness and by general leader his fellows. His willingness to serve, his painstak- ing fidelity to whatever he undertook, and his selfless loyalty caused him to be sought for positions of trust. consent a among It is fitting and easy for the public to speak well of this upright man—it is equally important that the public should understand and correctly ap- praise his morality and ability. His principles and inspired all and their joint vision and enterprise, year after year, made their doings a vivid book which all could read. His mind was a friendly open door and his purse was closed to meritorious demands. governed his fellow-workers, never 18 MICHIGAN TRADESMAN October 25, 1933 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-Pres.—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. Officers elected at the Jackson Con- vention of the M. S. P. A. President—Duncan Weaver, Fennville. First Vice-President — Paul Gibson, Ann Arbor. Second Vice-President—J. E. Mahar, Pontiac. Treasurer—Wm. H. Johnson, Kalama- £00. Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Lowell; Benj. Peck, Kalamazoo; J. E. Ma- har, Ponttac. : In Defense of the Distributor The manufacturer undertaking an increased payroll must of necessity and in the public interest be protected against price cutting below his ship- ping-door cost. The retailer must out of simple justice be similarly protected. The indications coming out of Wash- ington, even though entirely unofficial, that the retailer, selling at the invoice price of goods to him, is not to be con- sidered as destructively cutting prices, are subject to immediate challenge on the grounds alike of plain justice and plain fact. The manufacturer’s cost in- cludes—and rightly so of course—his expenses for rent, wages, light, heat, power and the other items of his over- head. Exactly on the same basis, the re- tailer’s and wholesaler’s cost must be recognized as including their rent, wages, and light and heat bills, taxes and other items of their overhead, and only finally the invoice price they pay the manufacturer for the goods they put on their shelves. Any other view- point is not only unfair but unsound. To interject any viewpoint but this sound one into the official judgment at Washington would work a terrific in- justice upon all distributors. Likewise, the elimination of the very practices toward which the President has point- ed his finger would be largely fore- stalled. The distributor cannot pay his rent, his payroll, or his taxes with any- thing but money, any more than can the manufacturer. Furthermore, the retailer supplies the final distributive link so vital to the manufacturer whose advertising sup- ports the country’s most valuable pe- riodicals and newspapers, and the tax- es paid by the retailer are vital to local and state governments; the rentals paid by the retailer are vital to thou- sands of landlords hard pressed by 1lo- cal taxes, insurance charges and repair bills; the electric bills paid by retail druggists, open long hours, are vital to the stockholders of the public utilities; the wages paid by the retailers support hundreds of thousands of families. The retail pharmacist, moreover, is licensed in every state to perform a valuable professional service vital to the health of the nation. To leave all these items out of con- sideration in figuring the distributor’s cost is not only lacking in logic but as well in consideration of the interests of those depending on them for income. To suggest that the retailer overlook his operating expenses, while the man- ufacturer is given the right to include his, will in the end prove destructive of purchasing power and the public in- terest. To excuse doing so on the grounds that the consumer might tem- porarily buy for less would be putting political expediency ahead of sound practice, fairness, and the final inter- ests of the consumer. Finally, the con- sumer always pays for temporary prac- tices which seem for short intervals to be attractive, but end in delusion. The Drug Institute of America be- lieves the future welfare of the Indus- try depends on the stability of all its essential elements. It further believes that no advantage given to the large manufacturer, to organized labor, or to the farmer, should be denied to the distributor. The Institute is wholeheartedly be- hind the President in his endeavor to reduce unemployment, to increase pur- chasing power, to prevent overproduc- tion and to eliminate the “destructive ten per cent.” practicing destructive trade methods. It believes that the Na- tional Recovery Act was enacted to ac- complish these purposes as an emer- gency measure, and not to bring about the ruin or penalization of any partic- ular type of business in an effort to an- ticipate the future natural development of business. It is confident moreover, that the President intends to see, under the broad powers granted him, that no unfairness is done to any legitimate link in the normal chain from producer to consumier. The Institute will therefore bend all its facilities toward protecting the inde- pendent retailer equally with the wholesaler and the manufacturer. No steps will be taken by the Institute to- ward asking the various branches of the drug industry to approve a code of fair competition until it is confident that trade terms are not to be applied differently to different branches of in- dustry. Dr. William E. Weiss. Chairman of Executive Committee of Drug Institute. —__+->___ Personalized Service Sways Profits at the Fountain Making the soda fountain pay divi- dends in the form of increased business is the aim of all confectioners, drug stores and other establishments which maintain one. Various means are taken to secure this objective. The Segal Drug Stores, 8 North Calvert street, Baltimore, Md., is making its soda fountain pay dividends through the personalized service it renders its cus- tomers, according to Nathaniel J. Se- gal, proprietor. “The personalized courtesy given the soda fountain customers,” Mr. Segal said, “makes them feel at home. It makes them grow partial to it and pre- fer it to others maintanied by compet- itors. The personalized service re- ceived at it so pleases the customers that they go out of their way to be served at it. Many are known to go out of their way several blocks because of this.” Mr. Segal said he does not offer any bargains at the soda fountain, if any- thing the prices are a trifle higher than at some of the establishments. But he does offer excellent food and drinks, which is punctuated with the person- alized service of those serving at the fountain. It is not surprizing therefore, to know that the daily patronage of the soda fountain at the Segal Drug Stores is on an average about 2,000. “This personalized service,” Mr. Se- gal said, “is secured through the em- ployment. of promising young men, whose chief characteristic is a good personality.” Great care is always ex- ercised in the selection of those who serve at the fountain. The young men employed at the soda fountain at this drug store are not known as clerks, rather, Mr. Segal terms them “sales persons,” by vitrue of the fact that they do not merely pass over a glass of soda, a cup of hot chocolate or cof- fee, or ice cream, pastry, a sandwich or some cther food or drink that may be served, but they sell the store to the customers through the excellent, cour- teous service they render them, wheth- er their order is for 5 cents or for $5. By this means they enhance the good will and build up prestige, with which sales go hand in hand. In order to secure the proper type of “sales persons” for the soda fountain that are an asset rather than liability, Mr. Segal finds it necessary to offer an attractive salary. However, Mr. Se- gal does not stop with the salary. After a “sales person” has been employed for a week and gives evidence that he is the type of young man that will be a credit to the soda fountain, that he will be an asset, Mr. Segal offers a ten per cent. bonus of whatever the salary hap- pens to be. The bonus continues during the tenure of employment. of each “sales person.” Mr. Segal said he has laid down five cardinal points or rules which each and every “sales person” must faithfully observe, otherwise the personalized service would be minimized. They are as follows: first, there must be a clean counter; secondly, each customer must be served a napkin and a glass of wa- ter; thirdly, each customer must be served, as there must be no waiting for BLACK KIDS, anise flavored, sugar rolled CANDY BUTTERNUTS, nut butter filled and rolled in toasted cocoanut CANDY HAZELNUTS, shaped like a hazel- nut and filled with nut butter CAPITOL CHOC. DROPS, vanilla center CHOCOLATE COVERED PEANUTS COCOANUT STICKS, crytallized — WAFERS, assorted peppermint and pin CRYSTAL CREAMS, small size, crystallized, assorted shades and flavors FRENCH CREAMS, standard assorted shapes and flavors FANCY MIXED, high grade crystallized fancy creams, jellies and jelly cuts FRUIT er, assorted and highly fla- vore NATIONAL CANDY CO., INC. PUTNAM’S CANDY PACKED IN CADDIES BUY THEM THROUGH YOUR JOBBER PUTNAM FACTORY GOLDEN KLONDIKEs, maple cream center, rolled in peanuts, chocolate coated ITALIAN BON BONS, vanilla flavored butter creams JUMBO JELLY BEANS, spicy flavors — DROPS, highly flavored, extra qual- ity MIDGET COCOANUT BON BONS ORANGETTES, small orange slices, very tender PARIS CREAMS, crystallized assorted shapes and flavors with decorated pieces PUTNAM’S PEP, LOZENGES, pure sugar RADIANT STARS (chocolate) RAINBOW JELLIES, sugar rolled, spiced drops TIP TOP JELLIES, assorted colors, sugar rolled GRAND RAPIDS, MICH. your share—for Grand Rapids HOLIDAY GOODS OUR 1933 DISPLAY NOW READY Thousands of items sensibly priced in plain figures ready for your inspection. The Line contains plenty of new items, also all the leading staples. We are sell- ing considerable holiday goods every day. We expect to sell our share—and you also should freshen up your stock and sell every year some buy holiday gifts and if you don’t sell them— someone else will. This is your invitation to come look the line over. The selection is large and the prices are right, Hazeltine & Perkins Drug Co. Michigan 4... October 25, 1933 MICHIGAN TRADESMAN 19 service, if the “sales person” is unoc- cupied; fourthly, each customer must be given his or her check, and fifthly, the waiting on each customer end with a gracious Thank You. “sales person” breaks one of these cardinal rules, he loses the bonus for the particular day on which the infraction happened. On the other hand, however, the “sales persons” are rewarded for any unusual service, re- dounding to the benefit of the store they may have rendered, any good sug- gestion, having a practical value, they may make. At the end of the week, they will find a little surprise package in or with their salary envelope. This may be in the form of extra bills (dol- lars), theater tickets, neckwear or other useful items that it is felt will be ap- preciated by the recipient. The giving of a reward is an inducement to or for the “sales persons,” while the penalty serves as a deterrent, in the faithful observance of the five cardinal rules. must Whenever a In addition to making the soda foun- tain pay dividends the Personalized Service of the “sales persons” serves as a valuable asset to the store in general. Mr. Segal said the soda fountain serves as an_ introductory agent to the rest of the store. The popularity of such soft drinks as coca cola, lemonade, ice cream soda and the other many prepared and concoct- ed drinks served at an up-to-date soda fountain, makes the soda fountain a favorite refreshing place for a large number of persons. Furthermore the serving of sandwiches, pastries, choco- lates, coffee, adds to its popularity. Many persons enter the Segal Drug Stores for a drink of some kind, a piece of pastry or a sandwich. The person- alized service given them makes a last- ing impression. They decide to come again. The impression favorable to the store, prompts them to patronize the cigar counter, or the perfume or toilet counter, on their second visit to the store. Then they do not hesitate to go back to the drug counter and have their prescriptions filled or secure their other drug needs. Why? Because there is no longer any sales resistance. That has been overcome or broken down by the personalized service at the soda fountain. also So important a part has the soda fountain come to play in the business of Segal’s Drug Stores, that the small, modest soda fountain has been replaced by what is regarded as the largest elec- trically refrigerated soda fountain in 3altimore. John F. Ignace. —_—_+-+____ U. S. to Rule Soon on Whisky Impor- tations Due to the greatly increased con- sumption of medicinal liquors, Dr. James M. Doran, chief of the Bureau of Industrial Alcohol, is expected shortly to render a decision concern- ing the importation of foreign whiskies in order to replenish the domestic sup- ply. Increasing prices make importa- tions necessary, it is said. Dr. Doran is also expected within a few days to tell American distillers how much whisky may be produced between Oct. 15 and the end of prohi- bition. Distillers have produced 11,- 000,000 gallons of whisky this year, which is full capacity. It is believed that they will be permitted to continue distilling at the same rate. Many demands for permits to import liquor are already on file in the Bu- reau of Industrial Alcohol. The Bureau is also studying the per- mits asking for the licensing of addi- tional distilleries so that prompt action mya be possible when the thirty-sixth state votes to end the prohibition law. —_—_> +. —___- Drug Volume Holds Up With stocks in the hands of whole- sale druggists about 10 to 15 per cent. below those of the corresponding peri- od of last vear, drug and pharmaceu- manufacturers believe that their volume will continue to show an up- ward trend. In addition to hopes of a larger total for the trade, or- ders for which are now appearing, the coming Winter is expected to be more tical holiday severe than the previous one and manu- facturers of proprietary medicines and home remedies look for an upturn in their dampening the enthusiasm in all divi- of drastic such as is sales. The one factor which is sions of the trade is fear government control, pro- vided in the so-called Tugwell Bills. Glass Activity Maintained The general situation in the glass trade shows real strength, with produc- tion gaining in table glassware and glass containers. The weakness in flat glass is not looked upon as serious. The demand for bar glassware has been growing steadily and there is evi- dence that users of this product will not be caught as happened when the legal sale of beer was resumed in the Spring. The demand for glass from the automobile industry has eased off somewhat but continues ahead of 1932. —_~+-___ Bar Cooling Fixtures Ready Advent of repeal will find manufactur- ers ready to supply mechanical refrig- eration units especially designed for use in bars, officials of electric refrig- erator companies report. For some years producers have been doing an active business in the export of me- chanical refrigeration units for use in European bars, it was explained, and they have already taken orders for sim- ilar equipment from American hotels and restaurants. os Caution Urged on Swim Suits A policy of caution on the opening of 1934 bathing suit lines, scheduled for Nov. 13, is now advocated by the Na- tional Knitted Outerwear Association. 3ecause the possibility of a shorter work-week than the forty hours pro- posed in the industry’s code and of higher wage scales, the Association recommends that mills either withdraw prices, if they are quoting, hold up opening of new lines or protect them- selves with the usual labor clauses. The possibility that approval of the code may be delayed is another reason for caution. —_—_—_+>+->___ A new cigarette lighter strikes like an ordinary match, requires only an occasional drop of lighter fluid. De- scribed as simple, durable, it is offered as an advertising specialty. —_—_~+ + +.____ Adhesive paper clips, made of paper or linen and dispensed and moistened by a novel holder, are now available. WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID Acetic, No. 8, lb. 06 @ 10 Boric, Powd., or Mial Ib... 08%4@ 20 Carbolic, Xtal, lb. 36 @ 43 @itric (Ib. 35 @ 45 Muriatic, Com’l., i 03%@ 10 INDenIe. = JD. = 09 @ 15 Gaile fh... 15 @ 25 Sulphuric, 1.8 03%@ 10 Gantaric, Ib. 35 @ 46 ALCOHOL Denatured, No. 5 ee ee 44 @ Grain, gal... 4 00@5 0 Wood, gal._...__ 50 @ 60 ALUM-POTASH_ USP EAD. Bee 05 @ i Powd. or Gra.,lb. 054%4@ 13 AMMONIA Concentrated, lb. 06 @ 18 450 ib 0542@ 13 o-B Ip. 22 054%@ 3 Carbonate, lb._.. 20 @ 25 Muriate. Lp., lb. 18 @ 30 Muriate, Gra., lb. 08 @ !8 Muriate, Po., lb... 20 @ 30 ARSENIC BOUnd 202 07 @ 20 BALSAMS Copaiba, Ilb.____ 60@1 40 Fir, Cana., lb... 2 00@2 40 Bir, Oreg., Ib 50@1 00 Ren be ook 1 70@2 20 Mole }bes 2 oe 1 50@1 80 BARKS Cassia Ordinary, lb.__ @ 30 Ordin., Po., lb. 25 @ 35 Saigon, lb.____ @ 40 Saigon, Po., lb. 50 < 60 Pili Wie 40 50 Elm, Powd., lb.. 3 o 45 Bim, Gd. ib. ___ 388 @ 45 Sassafras (P’d lb. 45) @ 35 Soaptree cut, lb. 20 @ 20 Soaptree, po., lb. 35 @ 40 BERRIES Cubeh, lb. ______ @ vd Cubeb, po., Ib.__ @ is Juniper, lb.-__._.10 @ 20 BLUE VITRIOL BOund 22050 2 06 @ 15 BORAX P'd or Xtal, lb. 06 @ 138 BRIMSTONE Pound, 22. 04 @ 10 CAMPHOR 120 0G 55 @ 75 CANTHARIDES Russian, Powd. _ @3 50 Chinese, Powd._ @2 00 CHALK Crayons, White, dozen__ @3 60 Dustless, doz._ @6 00 French Powder, Comb, ib... 034%@ 10 Precipitated, lb. 12 @ Prepared, lp 144 @ 16 White, lump, Ib. 03 @ 10 CAPSICUM Rods, Ip. 60 @ 70 Powder, ib. _____ 62 @ 75 CLOVES Whole, Ib. __ 30 @ 40 Tee Ip. 385 «| 6«@. 45 OCAINE Ouneg 22 12 68@14 85 COPPERAS Stal lp 034@ 10 Powdered, 1b.___ 04 @ 15 CREAM TARTAR Feund 2 23 @ 36 eee Boun@ 22. 50 eacruac Yellow Corn, 1b. 064%@ 15 White Corn, lb.. 07 @ 15 EXTRACT Witch Hazel, Yel- low Lab., gal.. 99 @1 82 Licorice, P’d, lb. 50 @ 60 FLOWER Arnica, Ub, 50 @ 55 Chamomile, German, Ib.-.. 35 @ 45 Roman, 1b.____ @ 930 Saffron. American, 1b..50 @ 55 Spanish, ozs.__ @1 65 FORMALDEHYDE, BULK Bound: 20 20 FULLER’S EARTH Powder, lb._____ 10 GELATIN Pound es) 55 @ 65 GLUE Brok., Bro., lb... 20 @ 3 Gro’d, Dark, lb.. 16 @ 22 Whi. Flake, lb... 27%@ 35 White G’d., Ib.-. 25 @ 35 White AXX light, ee 40 Ribbon 424%@ 50 GLYCERINE Pound: oo. 2) 144%@ 35 GUM Aloes. Barbadoes, so called,lb.gourds @ 60 Powe: Ibi o ao @ 4 Aloes, Socotrine, 1De @ Powe. Ip.5 @ 80 Arabic, first, 1b. @ 40 Arabic, See. Ib. @ 30 Arabic, sorts, lb. 15 @ 25 Arabic. Gran., Ib. @ 35 Arabic, F’d Ibs 25 @ 35 Asafoetida, Ib. _ 41@ a0 Asafoetida, Po., lb. 75@ 82 Gumaine. Ih @ 70 Guaiac, powd. __ @ 75 Ming I 202s @ 90 Kino, powd., lb._ @1 00 Myrrh: Ip. ... | @ 60 Myrrh Pow., Ib. @ % Shellac, Orange, Ip 2 2 2ee@ | 80 Ground, ib. 22%@ 30 Shellac, white, (bone dr’d) ‘lb. 35 @ 45 Tragacanth, No. 1, bbls.-__ 1 60@2 00 ING. 2, Ths lL 50@1 75 Pow., tb. 1 25@1 50 HONEY Pound 223 3 25 @ 40 HOPS %4s Loose, Pressed. pe @1 25 HYDROGEN PEROXIDE Pound, gross___25 00@ 00 te ID, press 15 00@16 00 14, Ib., =ross_ 116 00@10 50 INDIGO Madras Ib.s. 22. 2 00@2 25 INSECT POWDER Pure. thy. 2 aol Gi 41 LEAD ACETATE Metal It: @: 25 Powa. & Gran: 25 @ 35 LICORICE Extracts, sticks, por box. __ 150 @2 00 Lozenges, Ib.... 40 @ 50 Wafers, (24s) box @1 50 LEAVES Buchu, lb., short @ 60 Buchu, lb., long_ @ Buchu, Pa, Ibs - @ 70 Sage, bulk, Tb. = 2h @ 20 Sage, loose pressed. 4s, lb. @ 40 Sage, ounces ___ @ 85 Sage, P’d & Grd. @ 35 Senna, Alexandria, Ib. 55 @ 40 Tinnevella, Ib.. 20 @ 30 Powe: Ibe .2) 25 @ 35 Uva Ursi ib @ 31 Uva Ursi,P’d, lb. @ 45 LIME Chloride, med., dz. @ 85 Chloride large, dz. @1 45 i LYCOPODIUM Pound 220 45 @ 60 MAGNESIA Carb., %s, Ib... @ 30 Carb.,1/16s, lb. @ 32 Carb., P'wd., ib. 15 @. 25 Oxide, Hea., 1b._ @ 175 Oxide, light, 1b._ @ 75 MENTHOL Pound (2.00 4 80@5 20 i MERCURY Found -20 | 1 25@1 35 MORPHINE OMmneeg) @11 80 PGS ou eas @13 96 MUSTARD Bulk, Powd.. Select 1p... 45 @ 50 N@. 2. Ib... 25 @ 35 NAPHTHALINE Balls. Ib 2. OF @ 12 Piake, Ib | Of @ 12 NUTMEG Pound 230 @ 40 Powdered, Ib.___ @ 50 NUX VOMICA Pound = @ 25 Powdered, lb.-.. 15 @ 25 OIL ESSENTIAL Almond, Bit., true, ozs. @ 50 Bit., art. @zs._ @ 30 Sweet, true, lb. 1 25@1 80 Sw’t, art., Ibs. 1 00@1 25 Amber, crude, Ib. T1@1 40 Amber, rect., lb. 1 30@2 00 Amise, Wb. 002020 1 00@1 60 Bey.) Wes 4 00@4 25 Bergamot lb.___ 3 00@3 60 Cajeput, Ib... 1 50@2 00 Caraway S’d, lb. 2 80@3 40 Cassia, USP, lb._ 2 10@2 60 Cedar Leaf, Ib... 1 7T0@2 20 Cedar Leaf, Com) Tp... : 1 00@1 25 Citronella, Ib.__._ 1 05@1 40 €laves, Ib: 1 75@2 25 Croton, Ibs: 2. . 4 00@4 60 €Cubeb. Ib... 4 25@4 80 Brigeron. 1b.____ 2 70@3 35 Eucalytus, Ib.-_-. 95@1 60 Benmel 2 2h 60 Hemlock, Pu., lb. 1 70@2 20 Heml’k Com., Ib. 1 00@1 25 Juniper Ber., lb. 3 00@3 20 Junip’r W’d, lb._ 1 50@1 75 Lav. Flow., Ib... 3 50@4 00 Lav. Gard., lb... 1 25@1 50 Eemon. th... 1 75@2 25 Mustard, true, ozs. @1 59 Mustard art., ozs. @ 3d Orange, Sw., Ib... 3 00@3 25 Origanum, art, he Og. a6 Pennyroyal, Ib hi. 4 5@3 20 a Ib. 5 25@5 75 Nose, dr @2 50 Rose, Geran., ozs. 50@ 95 Rosemary Flowers, Sandalwood, Ib._._ 1 00@1 50 E. |) ee 8 00@8 60 W. 2 4 50@4 75 dae true, ID. 1 90@2 40 Sw Me 85@1 40 Spearmint, Ib.___ 2 50@3 00 Tansy, Ib.____.__ 3 50@4 00 Thyme, Red, Ib._ 1 50@2 00 Thyme, Whi., Ib. 1 75@2 40 Wintergreen Leaf, true, lb._ 5 40@6 90 Bireh, 1b 3 50@4 00 Sy 75@1 20 Wormseed, Ib. __ 3 50@4 00 Wormwood, lb. — 4 50@5 00 OILS HEAVY Castor, fal 1 15@1 35 € Rocoaiiae Ip. 224e@ 46 Cod Liver, Nor- Wwegian, gal _ 1 10@1 5v Cot. Seed, gal._ 85@1 00 Lard, ex. gal 1 s5@t 65 Lard No. 1, gal. 1 25@1 40 Linseed, raw, gal. 0G 95 Linseed, boil., gal. &3@ 98 Ne a 80@1 00 Oli ive, Malaga, gal. _. 2 50@3 00 Eure, gal 3 00@5 00 Sperm gab: | 1 25@1 50 Tanner, sal 75@ 90 . ar pap 50@ 65 hale, gal. @2 00 OPIUM Gum, ozs., $1.40; Te 17 50@20 00 Powder, ozs., $1.40 Th ae a 50@20 00 Gran., ozs., $1.4 Ie a 50@20 00 PARAFFINE Pound 2 0O64%@ 15 PEPPER Black, gerd... Ib. 25 e 35 Red, gerd., Ib ee 45 55 White erd., Ib. 40 @ 45 PITCH BURGUNDY Pound 2200 20 @ 25 PETROLATUM Amber, Plain,lb. 12 @ if Amber, Carb.,lb. 14 @ 19 Cream 4 7 lt @ 22 Lily White, -20 @ 25 Snow White, ig 22 a 27 PLASTER PARIS D ENT’L Barrels 00 @5 75 Hess Wp. 034%@ 08 POTASSA Caustic, st’ks,lb. 55 @ 88 Liquor, ib. @ 40 roe Acetate Ib. Bicarbonate, Ib._ a0 Bichromate, Bromide, lb. os ' an nn BARE QVOOO ) or Carbonate, fb... 30 35 Chlorate, tay ho _ @ 23 Powd., 1b. li @ 2 Gram. Ib 21 @ 4s lodide, Ib.________ 3 56@:5 75 5 9 i dOWM2 Permanganate, lb. 224% @35 Prussiate, Head Jb 2 80 @ 90 Yellow, Ib... 50 @ 60 QUASSIA CHIPS Pound: 32200 2. 25 @ 30 Powe. th 7 | 35 @ 40 : QUININE » OZ. CANS, ozs.__ @ 71 SAL Epsom, Whe. 034%@ 10 Glaubers, Lump, Ws 03 @ 410 Gran, Ibs 03%@ 10 Nitre, Xtal or Powd.. 10 @ 16 Gran. Wes 09 ¢ 16 Roe helle, |) eee 17 30 Soda, Ib enue 08 SODA A 22s ei 3 @ 10 Bicarbonate Ib._ 03%@ 10 Caustic, Co’l,, lb. 08 @ 15 Hyposuiphite. lb. 05 @ 10 Phosphate, Ib.__ 23 @ 28 Sulphite, Mian Wye 12 Dry, Powd., lb. 126, 20 Silicate, Sol.,. ‘gal. 40 50 TURPENTINE Gallons _. = 6k 6 @ 76 20 MICHIGAN TRADESMAN October 25, 1933 GROCERY PRICE CURRENT The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. Each week we list items advancing and declining upon the market. By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the mar- ket. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a bu merchant watches the market and tak ying guide for everyone. A careful es advantage from it. ADVANCED Rose Brooms H. P. Beans DECLINED Flake White Soap Chipso Ivory Soap AMMONIA Parsons 3207. __ 3 35 Parsons, 10 oz. Parsons, 6 oz. 1 80 Little Bo Peep, med.__ 1 35 Little Bo Peep, lge.--. 2 25 Quaker, 32 oz... 2 10 APPLE BUTTER Twin Lake, 12-31 oz., (on 1 70 BAKING POWDERS Royal, 2 oz., doz._____ 80 Royal, 6 oz., doz.__..__ 2 00 Royal 12 oz., doz.____ 3 85 Royal, 5 Ibs., doz.____ 20 00 10 0z., 4doz.in case__ 3 40 150z. 4doz.in case__ 5 00 250z., 4doz.in case__ 8 40 50 0z., 2doz.in case__ 7 00 5lb., 1doz.in case__ 6 00 10 Ib., % doz.in case__ 5 75 BLEACHER CLEANSER Clorox, 16 0z., 24s _____ 3 25 Clorox, 22 0z., 12s _____ 3 00 Lizzie, 16 oz.. 12s... 2 15 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 lb. bag Dry Lima Beans,100 Ib. 7 50 White H’d P. Beans__ 3 75 Split Peas, yell., 60 Ib. 3 90 Split Peas, gr’n, 60 lb. 5 30 Scotch Peas, 100 1b.__. 7 30 BURNERS Queen Ann, No.1 _____ 115 Queen Ann, No. 2 _____ 1 25 White Flame, No. 1 and 2 doz... 2 25 BOTTLE CAPS Dbi. Lacquor, 1 gross pkg., per gross________ 15 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136 __ 2 85 Corn Flakes, No. 124 __ 2 85 tep, NO e268 2 2 15 Feo No 250 1 Krumbles, No. 412____ 1 4¢ Bran Flakes, No. 624__ 1 Gran Flakes, No. 650-. $5 Rice Krispies, 6 oz.____ 2 25 Rice Krispies, 1 oz.____ 1 10 All Bran, i6o0z._____ 2 30 All Bran. 100z. 2 7 All Bran, % oz. _______ 1 1¢ Kaffe Hag, 6 1-lb. AS 2 57 Whole Wheat Fla. 24s 1 85 Whole Wheat Bis., 24s 2 30 Post Brands Grapenut Flakes, 24s__ 2 00 Grape-Nuts, 24s ______ 3 90 Grape-Nuts, 50s ______ 1 50 Instant Postum, No. 8 5 40 Postum Cereal, Ne. 0_ 2 Post Toasties, 36s Post Toasties, 24g ____ 2 85 Post Bran. PBF 24 ___ 2 95 Post Bran PBF 36 ___ 2 95 Sanka 6-lib.. 2 57 Instant Postum, No. 10 4 50 2 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6___ 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed______ 6 75 Warehouse __. 6 26 Bote 3 95 Winner, 5 sewed______ 5 60 Whisk, No. 3. 2 2 BRUSHES Scrub Solid Back, 8in. ______ 1 50 Sold Back iin = _ 1 75 Pointed Ends ~________ i Zs Stove Doaker 1 80 Ne. 60 2 00 Peemepss 2 60 Shoe NO £0 2 25 NO. 2-0 2 3 60 BUTTER COLOR Dandetion = 2 85 CANDLES Electric Light, 40 Ibs._ 12.1 Plumber, 40 Ibs.__-____ 12.8 Paraffine, 6s ______.___ 14% Paraffine, 12s _________ 14% Witting 40 Tudor, 6s, per box____ 30 CANNED FRUITS Hart Brand Apples NO: 1000 5 00 Blackberries Pride of Michigan_____ 2 oD Cherries Mich. red, No. 10_____ 6 25 Pride of Mich., No. 2__ 2 60 Marcellus Red_________ 2 10 eperial Pie 1 35 Whole White__________ 2 &@ Gooseberries No 1002 ws iaiiellleaaeeaimeneise eo Pears Pride of Mich. No. 2% 2 25 Black Raspberries No. 2.0 2 60 Pride of Mich. No. 2__ 1 60 Red Raspberries 2 NO? 2 25 NO 1 25 Marcellus; No. 2... 1 70 Strawberries NO go 3 00 BOR. 1 20 Marcellus, No. 2______ 1 45 CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced, No. Finnan Haddie, 10 oz._ Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, small____ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz.___ Lobster, No. %_______ Shrimp, 1, wet... Sard’s, 4 Oil, k’less__ Sardines, 4 Oil, k’less Salmon, Red Alaska___ Salmon, Med. Alaska__ Salmon, Pink, Alaska_ Me bot CoM Meee bobo pth on or Sardines, Im. 4, ea.__6@11 Sardines, Cal, _... 1 00 Tuna, % Van Camps, BOm 15 Tuna, 4s, Van Camps, oe 1 35 Tuna, 1s, Van Camps, Onn. 60 Tuna, %s, Chicken Sea, Gor. 5 CANNED MEAT Bacon, med., Beechnut Bacon, lge., Beechnut_ Beef, lge., Beechnut___ Beef, med., Beechnut _ Beef, No. 1, Corned ___ Beef, No.1, Roast ____ Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. Be>fsteak & Onions, s. DR HEE Do oo bot © o Chis Con Car... is... 05 Deviled Ham, 4s _____ 90 Deviled Ham, %s _____ 1 35 Potted Meat, 4 Libby 48 Potted Meat, % Libby_ 75 Potted Meat, % Qua... 70 Potted Ham, Gen. 4% __ 1 35 Vienna Saus. No. %_-_ 90 Vienna Sausage, Qua... &5 Baked Beans Campbells 48s ________ 2 60 CANNED VEGETABLES Hart Brand Asparagus Natural, No 2. 3 00 Tips & Cuts, No. 2____ 2 25 Tips & Cuts, 8 o0z._____ 1 35 Baked Beans 1 Ib. Sace, 36s, cs._____ a 7% No. 2% Size, doz._____ 1 05 No.10 Sance 4 00 Lima Beans Little Quaker, No. 10__ 8 25 Baby, No. 2 1 60 Pride of Mich. No. 2__ 1 35 Marcellus, No. 10_____ 6 50 0 Sate Aimee Red Kidney Beans Se See ec Le 90 String Beans Choice, Whole, No. 2__ 1 60 tS NO. 16 7 25 Cut Mo. 2 1 35 Pride of Michigan_____ 1 15 Marcellus Cut, No. 10_ 6 00 | a Wax Beans : Choice, Whole, No. 2__ 1 60 Cut, No. 10 Can Ne: 2 2 1 35 Pride of Mich., No. 2_. 1 15 Marcellus Cut, No. 10_ 5 50 Beets Extra Small, No. 2____ Pride of Mich., No. 2% Hart Cut No. 19. Hart Cut No.8 85 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2... 90 Har bo oo on Carrots Diced No 2 95 Diced, No.190 4 20 Corn Golden Ban., No.2 ___ 1 35 Golden Ban., No. 10 __10 00 Little Quaker, No, 1__ 90 Country Gen., No. 2___ 1 20 Marcellus, No, 2______ 1 10 Fancy Brosby, No. 2__ 1 35 Fancy Crosby, No. 10 _ 6 50 Whole Grain, 6 Ban- tas0. No. 2.0 1 45 Peas Little Dot, No. 2______ 215 Sifted E, June, No.10 _ 9 50 Sifted E. June, No.2 __ 1 75 Marcel., Sw. W No. 2_ 1 45 Marcel., E. June, No. 2 1 35 Marcel., E. Ju., No. 10 7 75 Pumpki. No. 10 2 4 75 Ne 20 1 25 Oo 9214 Sauerkraut O10 4 25 NO Be NOD Spinach NO. 236 2 2 25 NO. 1 ga Squash Beston, No. 3... 1 35 Succotash Golden Bantam, No. 2_ 1 75 1 Hart, No, 2 55 Pride of Michigan_____ 1 15 Tomatoes AO, 10 B 2o Ne 26 1 $0 NO. 2 1 40 Pride of Mich., No. 216 1 35 Pride of Mich.. No. 2._ 1 10 Tomato Jutce Hart, No. 102. CATSUP Little Sport, 14 oz., gogen 206 1 23 Sniders, 8 o0z.____- doz. 1 20 Sniders, 14 0z._____ doz. 1 85 Quaker, 8 oz. -_..doz. 1 12 Quaker, 14 0z.___- doz. 1 35 CHILI SAUCE Sniders, Sez. _ 1 65 sniders, 1402. _ 2 25 OYSTER COCKTAIL emiders, 11 6Z.. 0.41. 2 00 CHEESE Roguefort 3. de Wisconsin Daisy _____ 144; Wisconsin Twin —_______ 14 New York June_________ 24 Rais pao 44 eerie 18 Michigan Flats. 13 Michigan Daisies_______ 13 Wisconsin Longhorn____ 14 Imported Leyden______- 25 1 lb. Limberger_________ 22 Imported Swiss ________ 25 Kraft, Pimento Loaf____ 23 Kraft. American Loaf __ 21 Kraft, Brick Loaf_______ 21 Kraft, Swiss Loaf______ 21 Kraft, Old End. oaf_____ 32 Kraft, Pimento, % lb._ 1 60 Kraft, American, 1% Ib. 1 60 \\raft, Brick, % 1b.____ 1 8( Kraft, Limbur., % Ib._ 1 3¢ CHEWING GUM Adams Black Jack______ Gi Adams Dentyne ________ 65 Beeman’s Pepsin 1 OO Beechnut Pappermint___ 65 Doublemint Peppermint, Wrigleys__ 65 Spearmint, Wrigleys.__ 65 guiey irait ts 65 Writieyvs P-K 65 CRADEITY 2 65 CHOCOLATE Baker, Prem., 6 Ib. %_ 2 50 Baker, Pre., 6 lb. 3 oz. 2 60 CIGARS Hemt. Champions___. 40 00 Webster Plaza____ 76 00 Webster Golden Wed. 76 00 Websterettes ________ 38 50 Cites os 38 50 Garcia Grand Babies_ 40 00 Bradstreets _________ 50 ms ee 4 R G Dun Boquet____ 75 00 Perfect Garcia Subl._ 95 00 budwiser 20 00 Hampton Arms Jun’r 33 00 Rancho Corono_______ 31 50 menweay 2. 20 00 eee CLOTHES LINE Riverside, 50 ft..__.___ 2 20 Cupples Cord ________ 2 96 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow. Brand 21% Boston Breakfast_____ 231% Breakfas. Cup _______ 21% Competition ________ 16 Soe 9146 Masestic 2914 Morton House __________ 31 Nedrow 2644 Quaker, in cartons____ 21% McLaughlin’s Kept+Fresh Coffee Extracts BM UY. per 60. 2 12 Frank’s 50 pkgs._____ 4 25 Hummel’s 50, 1 Ib.____ 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c Big Stick, 28 lb. case__ Horehound Stick, 120s Mixed Candy Kindergarten LCORen Ilrench Creams_______ Faris Creams. = Super bo. Fancy Mixture________ Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted_ Nibble Sticks _________ Chocolate Nut Rolls__ Lady Vernon... Golden Klondikes_____ Gum Drops Cases seny Strings Tip Top Jellies________ Orange Slices... Lozenges Pails A. A. Pep. Lozenges ____ A. A. Pink Lozenges ____ A. A. Choe. Lozenges ___ Motto Hearts... Malted Milk Lozenges___ Hard Goods Pails Lemon Drops O. F. Horehound Drops_ Anise Squares _______ | Cough Drops Bxs pmith Bros. 1 45 budens 3 1 45 Vicks. 40/i0e.. | 2 40 Specialties stalian Bon Bons_______ Banquet Cream Mints__ Handy Packages, 12-10c SO a s ~~” COUPON Books 00 Isconomic grade__ 2 50 100 Economic grade__ 4 50 500 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, ulk es a 14 Saltine Soda Crackers, 1 bb, pkgs. 1 86 Saltine Soda Crackers, 2 ob. pikes 3 26 Saltine Soda Crackers, 6% oz, pkgs... 1 00 Butter Crackers, bulk 13 Butter Crackers, 1 Ib. 1 72 Butter Crackers, 2 lb. 3 12 Graham Crackers, bulk 14 Graham C’s, 1 lb._____ 1 90 Graham C’s, 2 lb._____ 3 36 Graham C’s, 6% oz._.. 1 00 Oyster C’s, shell, bulk. 16 Junior Oyster C’s, blk. 13 Oyster C’s, shell, 1 Ib._ 1 84 CREAM OF TARTAR 6 lb. boxes). 42 ORIED FRUITS Apples N. Y¥. Fey., 501b. box____ 13 N. Y. Fey., 140z, pkg. __ 16 Apricots Evaporated, Choice Evaporated, Ex.Choice 15 PANCY 16% Ex. Fancy Moorpack__ Citron 10°76) bow a 24 Soe steno ~} fae October 25, 1933 MICHIGAN TRADESMAN 21 ec 2 MARGARINE FRESH MEATS HERRING SOAP TEA Pe OF. : Am. Family, 100 box__ 5 Wilson & Co.’s Brands Beef Holland Herring Crystal White, 100... 3 7 Medi 150m 4 Oleo Top Steers & Heif._____ 10 Mixed Keeg 8§ Po Bb eis 2 35 Ch, ee sie a ee 07 Good Steers & Heif.____ 09 Mixed, half bbis..______. Wey Nagas he Ge pe ae Dates Special Roll --___--_____ 11 Med. Steers & Heif.____- OS Mixed tbls Wiike White. 0 bex 475 4. Sai @ Imperial, 12s, pitted_. 1 90 Com, Steers & Heif. ____ 67 Milkers, Keres 99 Jap Rose, 100 fox 246° = 4 Lh eae ae a st Imperial, 12s, regular. 1 60 Miikers, half bbls..__-___ Rainy 100 box 2 85 Gun d Milkers, bbls. Palm Olive, 14: : i | unpowader MATCHES Veal Lava, er ig tea as 2 - Che ee 2 remond No 6, 144550615 Pop 10 Eumme (00 bos 0 6g. Nancy 4¢ Figs Searchlight, 144 box... 615 Good . 8 08 Lake Herring Sweetheart, 100 box___ 5 70 Calif., 24-83, case_... 1 70 Swan, 14a 620 Medium — 06 4 DOE, 100 Ibe. Grandpa Tar, 50 sm. _. 2 10 Ceylon Diamond. No, 0_______ 4 90 Grandpa Tar, 50 lge.__ 3 50 Pekoe, medium —________ 42 Lamb Mackerel Wille ae a e illiams arber Bar 5 i Peaches Spring Lamb_--__------ 13 Tubs, 60 Count, fy. fat 6 00 Williams Mug, per py a3 Comic Evap. Choice -______._ Safety Matches Good 11‘ Pails, 10 lb, Fancy fat 150 Lux Toilet, 50_ 3.15 Congou, choice ____. 35@36 ReanGy oo Red Top, 5 gross case. 5 z5 Medium -_--____________ ele Congou, fancy ______ 2043 signal Eight, 5260. es 625 Poor 20: lm, t«i<‘=«;ti‘CONOOCCtCsi‘(‘i‘‘CO(RSRSCOCOCOCd*si‘(C(SRRCOCOCOCOCOCOCwsisti‘(‘aCOOCO;O CC White Fish SPICE Med, Fancy, 100 Ib.__ 13 00 Whole eices Medi Oolong Peel Mutton Milkers, bbls. ________ 18 50 Allspice Jamaica.____ @24 a dum ~--------__..____ 39 Lemon, Dromdary, MUELLER’S nencrs. Goo@ 2 04% $% Bushels, Wide Band, Shelled 10 Ib. pails _____ advance % F. O. B. on Rapids tae tae, a. «4. Weed handles | 2 00 Bulk Goods Aimonas) 8 29 5b pails | advance 1 Colonial 24. 2 1b | 95 Marjoram, 1 oz... “- Market, drop handle__ 90 Elb.Macaroni, 201b.bx. 1 25 Peanuts, Spanish, 125 3 1b. pails _____ advance 1 Colonial, 36- ey oe £20 Savory ton $0 Market, single handle. 95 Egg Noodle, 10 lb. box 1 25 ib bags 7% Compound tierces_____ 84 Colonial, Iodized, 24-2. 125 Thyme. 1 oz.__......~ eo Maret cua 1 60 Milberts 2002 32 Compound, tubs_______ 8% Med.No.1, bbls.______ 290 Tumeric, 1 on peed 40 Splint, large 8 50 Pecans, salted 45 Med. Not £00iIb BR f0@0 4 = *% °4---— ? SpHnt median 7 50 Pearl Barley Walnut, California ____ 48 Farmer Spec., 70 lb.__ 1 00 Splint, smal] _.._-_____ 6 50 _~ Co ae Sausages Packers Meat, 50 lb.__ 85 arley Grits__-_ Boloena, oe 1 Cream Rock for ice , Ch Chester 4 50 tives J a cream, 160 lb., each 85 a Barrel, 5 gal. ah 2 40 MINCE MEAT Frankfort 12 ‘Butter Salt, 280 1b. bbl. 4 00 Kingsford, 24 lbs._ 259 Barrel, 10 gal., each___ 2 55 None Such, 4 doz._____ 6 20 Pork ae 15 Block 50 1b. 40 Powd. bags, er 100__ 15 65 3 to 6 gal., per gal ae 16 Sage Quaker, 3 doz. case__._265 Tongue. Jellied_...... 21 Baker Salt, 280 1b. bbl 3 80 Argo, 24 te Ib. r kes. 1 oe ee Bast India 10 Yo Ho, Kegs, wet, Ib._ 16% Headcheese __.___... 72 «G10 Ib, per bale. 93° Creom. | 24-1 a 2 20 Pails 20, 3 1b., per bale_____ 1 00 ote ae. Galvanzed 2 60 28 lb. bags, table_____ 40 9 Sh te Tapioca 12 qt. Galvanized _____ 2 85 Pearl, 100 Ib. sacks_-__ 7% OLIVES Smoked Meats Gloss 14 at. Galvanized _____ 3 10 : .. Hams, Cert.. 14-16 lb... 14 : 12 qt. Flaring Gal. Jr._ 5 00 Minute, 8 oz., 3 doz.__4 05 7 oz. Jar, Plain, doz.__ 1 05 Hesns Gest. ait Argo, 24,1 1b. pkgs. ___ 1 40 10 qt. Tin Dairy — 3 Dromedary Instant ___ 3 50 16 0%. Jar, Plain, doz... 1 95 16-18 i. + Skinned @1 Areo.12,31b. pkes 2 17 a_i 4 00 Quart Jars, Plain, doz. 3 25 a aiaee @is Argo, 8, 5 Ib. pkgs.____ 2 <6 T 5 Gal. Kegs, each____ 6 50 zee BOE Silver Gloss, 48, 1s____ 111, ee 3 oz. Jar, Stuff.. doz. _. 1 15 Houciics @2. Plastic. 32 ok > ~t Mouse, wood, 4 holes__ 60 Jiffy Punch 8 oz. Jar, Stuffed, doz. 2 95 California Hams —______ 09 iran Tiger, oa ¢ 20 Mouse, wood, 6 holes... 70 6 a0zZ. Carton & 25 10 oz. Jar Stuff., doz. 9 65 woe — Hams-___--@16 Top ED Tiger, RO ine 2 75 Mouse, on d holes___ 65 Assorted flavors. : ie oile ams @21 AloDiZzED| eae mae eat, WOOG 20 1 Gal. Jugs, Stuff., dz. 1 $5 Minced Hams___...____ @19 = DIZ Rat, spring 7 - Bacon 4/6 Cert. @15 SALT Mouse, spring_________ 20 EVAPORATED MILK SYRUP Quaker, Tall, 10% oz.. 2 85 PARIS GREEN a EAE cu Tub ine ee, 4 cen 5 4G Me 34 Beef ey = Bite Ware, No. 14 947 “Lerae Gatuantea pe unker, (allon.36.07. 283 is 0 $2 SGoneless. rump_____ @19 00 wea tet irks we Blue Karo, No. | eS ia a 99 Matias” ae an 8 se Carnation, Tall, 4 doz. 295 2s and 5s_______________ 30 artis Blue Karo, No. 10 . 232 Small pis io is Carnation, Baby, 4 dz. 1 48 : X“ Red Karo, No. % 2 37 ees a” Oatman’s D’dee, Tall _ 2 95 Liver Red Karo, No. 5, 1 dz. 3 27 Oatman’s D’dee, Baby 1 48 Be 10 dae So ie aa: Pet Pe 2 95 PICKLES Oe 35 hee aes ta UdmdmlUll CU = . Washboards Pet, Baby, 4 dozen___ 1 45 ee U3 Wive case lots.________ 2 30 Hennes, Globe __.___ 5 50 Borden's, Tall, 4 doz. 2 95 lodized, 32, 26 oz.--__- 2 40) Imit. Maple Flavor Brass, single__________ 6 25 Borden's, Baby, 4 doz. 1 48 Medium Sour ice eace lola 23 Orange, No. 1%, 2 dz._273 Glass, single__________ 6 00 BSAC R AOR GO ee ee Orange, No. 3, 20 cans_ 4 39 Double Peerless_______ 8 50 Single Peerless. 7 50 FRUIT CANS RICE i Northern Queen______ 5 50 Fancy Blue Rose —___- 4 75 BORAX K Maple and Cane Daversa 2. 7 25 Presto Mason Sweet Small Wancy Head 0011 tak sa + eo per gal.______ 1 19 F. 0. B. Grand Rapids 6 eallon, 566. 7 25 ie la ee Ha yee 715 Banner, 6 oz., doz. ____ 90 2165 ae Wood Bowls One Pinte 7 40 Banner, quarts, doz. __ 2 10 96. 1/ 1b papery nega 4 00 Grape June im. Butter 5 00 One guart... 8 65 Paw Paw, quarts, doz. 2 80 cE Bee eee Welch. 12 quart case__ 4 40 15 im. Butter = 9 00 Half gation. 8 11 55 — pag aN e Welch, 12 pint case___ 2 25 bi in, ened SE 18 00 stma Biscuit Co. Welch, 26-4 oz. 23 in. Butter © 25 Dill Pickles 18 rolls, per case ______ 2 10 oe ee aes a wiliae FRUIT CAN RUBBERS. Gal., 40 to Tin, doz.___ 815 12rolls, percase ______ 1 39 WASHING POWDERS Presto Red Lip, 2 gro. 32 oz. Glass Thrown___ 1 45 18 cartons, per case ___ 2 34 Bon Ami Pd., 18s, box_ 1 90 carton 78 12 cartons, per case ___ 1 57 Bon Ami Cake, 18s____ 1 65 COOKING OIL WRAPPING PAPER Presto White Lip, 2 Pe 35 Mazol Fibre, Manilla, white__ 05 gro. ’ carton__________. 83 Dill Pickles, Bulk Chipso, large ~- tes 4 dee a SO ee 06% SGal, 3 65 Climaline, 4 doz Gu 16° Motchers be 0614 Wen 60 11 25 SALERATUS Grandma, 100, 5¢__-___ 16 2 77 Mee 06 GELATINE 45Gal. 1300. 30 00 Arm and Hammer 24s_ 1 50 oe. 2 — : a tae pbs doz._-_ 5 Pe Kraft Stripe 09% a Snowboy, arge@ —___ : De ee As Meee Se 8 + Gatien cate, eneh._ 5 8 Plymouth, White___-_- 1 55 Golden Rod, 24. -___- 4 26 Jelsert, 3 doz._________ 1 40 PIPES La France Laur 4 dz. 3 65 YEAST CAKE Cob, 3 doz. in bx. 1 00@1 20 SAL SODA Old Dutch Clean., 4 dz. 3 40 Magic 3 dex. 70 Granulated, 60 Ibs. es._ 1 $5 Octagon, 965... 3 90 TABLE SAUCES Sunlight, 3 dem. t 2 76 JELLY AND PRESERVES Granulated, 18-21% lb. Hinge, 244 oo 480 Lee & Perrin, large___5 75 Sunlicht,1% doz. _____ 1 35 Pure, 30 Ib. pails______ 26 PLAYING CARDS packages | £10 Kinse, 405 — 295 Lee & Perrin, small___ 3 35 Yeast Foam, 3 doz.____ 2 70 (mitation, 30 lb. pails_ 1 = Battle Axe, per doz._- 2 65 Spotless Cleanser, 48, Pepper 2 160 Yeast Foam, 1% doz.__ 1 35 Pure, 6 oz., Asst., doz... 90 (Bicycle, per doz.______ 4 70 : 20 = ge omnes - = re belting oe Z 40 Pp cs r oO, a 50 sani ush, Dicer o asco, smali_____ --- 9 id vr re oe, oe Fe Forpede. per do ' Sapolio, 3 doz.__._____ 315 Sho You, 9 oz., doz... 2 60 COD FISH Speedee, 3 doz._____-_ 2G Ael iaree 4 75 YEAST—COMPRESSED JELLY GLASSES POTASH Peerless, 1 lb. boxes____ 18 Sunbrite, 50s... 230 A-l ema 285 Fleischmann, per doz.___ 30 ¥% Pint Tall, per doz.____ 25. Babbitt's. 2 doz.______ 275 Old Kent. 1 Ib. pure_____ 25 Wyandot. Cleaner, 248 185 Caper, 2 oz._--________ 3.30 Red Star, per doz._____- 20 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Collective Selling—New Approach to Public The second phase of codification of the shoe industry is completed. First came the tanners, then the shoe man- ufacturers and next the shoe retailers. The tanners were first to get their bear- ings as to changing conditions. Upon reading the manufacturers code in this issue, the same degree of stability will eventuate. The game will be as fierce as ever but it will be played under new rules. Pessimistic rules would be violated and that the Sut that is a di- rect reflection on the best brains of the ones have said that the old game will return, industry, which have labored without surcease to bring order out of com- petitive chaos. Let us try to preserve and make more secure the new spirit of industry on each horizontal code level so that eventually the entire spirit of an entire trade despair into the promised land of re- covery and prosperity. may emerge from the vale of Two speakers at the Joint Styles Conference gave real hopes for the future. Dr. Virgil Jordan said that the forces of recovery were marching for- ward, not only in America but in every industrial country the world over. Frank R. Wilson, speaking for the National Recovery Administration, gave strong evidence that fear itself is losing its grip upon the public purse. What is more, he gave a helpful plan to stimulate trade in the next three months, in twenty-four key industries, one of which is fortunately shoes. Here is your opportunity to take ad- vantage, in your store, of campaigns de- signed to do three things. First, con- vince the consumer that he or she can Save money by acting now to supply needs for certain Second, to prove to the consumer that future price rises are not only inevit- able but for the good of all concerned. Third, to convince the consumer that specific products. he need no longer fear to buy. Mr. Wilson’s organization provides a definite background for public con- fidence and acceptance for the promo- tion of specific industries and prod- ucts. Every newspaper in the country is likewise given an opportunity to re- store the full productivity of American advertisers. will publish the prepared copy and will group around it Many of the newspapers advertisements of merchants who want to be in tune and in time with the buying campaign. Remember, the months of October, November and December are the real buying months of the More goods are bought in that period than in any other quarter. It is the time of change to footwear and apparel suit- year. able for arduous weather. Shelter, warmth, comfort, health—all are fac- tors to stimulate buying. Something must be done to increase the velocity of turn-over of the dollar, Some economist said that we were at MICHIGAN the lowest point in modern history when the dollar rate of turn-over was at 16 last March. It is estimated ‘to be somewhere around 29 today andi if it can be pushed up into the ‘thirties be- first of the then the gloom of depression is banished and substantial is ahead. Turnover of the dollar has never been greater than 49 and even that point is fore the year, real, progress romised by economists within eight- een months. But the important thing is to put all speed into the buying and selling of Goods in October, November and December. The NRA fortunately made it a campaign longer than a month and stronger than a time schedule. It is a job for a full quarter of the year. new tool in It has been employed with good effect in promoting certain feat- ures like Foot Health Week and Sport Shoe Week. But now it becomes a broader cooperative effort, taking in all goods. As General Johnson put it: Collective selling is a business. “There has never been a time when the public was so alert for news as now. Events have people would be completely ignorant if they didn’t This tremend- moved so rapidly that of what is going on closely follow the press. ous public interest in news can be cap- italized by American industry and the way to do it is to tell the news about good merchandise—Boot and Shoe Recorder. oo Lines of Interest to Grand Rapids Council (Continued from page 11) the product or the performance of serv- ices below the price which the sales- man is compelled to quote. (D) If there be a commission or bonus arrangement which may be dependent upon the delivery of merchandise or the performance of services to be rend- ered after the conclusion of the em- ployment contract, the said commis- sion or bonus shall be payable during the said delivery or performance of services and until it has been entirely completed unless by agreement of the parties there shall be a definite period under which said pay- ments shall be continued. (E) It shall be the duty of every salesman to faithfully represent his render full and complete activities when re- quired; general, transact the business of his employer as he is di- rected whenever such directions do not contracting employers; accounts of his and, in violate the provisions of the National Recovery Act. (F) It shall be the duty of every salesman and every employer of sales- man shall misrepresent the quality, age, to facts in describing the merchandise or services which they offer. No sales- man shall misreprtsent the quality, age, condition or other facts concerning his merchandise or service nor shall any employer of salesmen require or sug- gest that salesmen do other than ad- here strictly to the facts as they exist in connection with the article or prod- uct which they are asked to sell. Section III. Part 2. No working hour limit shall be placed upon either the salesman or the employer, but so far as possible no salesman shall be Ae teeta tA Le AON RCN Ren meth elie tp nemcemteetintettict er sen stincepm TRADESMAN denied the privilege of the Seventh Day of Rest and shall be permitted to re- turn to his home at the end’ of each week. Nothing in this Code shall be interpreted as compelling any employer to permit a salesman to return home where the expense of returning home would be greater than that of remain- ing on the territory. In the interest of both employer and employee, whenever purchasing agents have designed hours, or days, during which they interview salesmen, it shall be required that, except in extreme or urusual cases, they hold to that sched- ule. They shall make every effort to save as much time for a salesman as possible by keeping their engagements promptly and by also keeping the com- muitments which they make to the sales- men. Nc salesman shall be required by any employer to act as store salesman in any store on Friday or Saturday of Tnis is not to be taken to mean that a salesman may not dem- onstrate his regular line on that par- ‘cular day, but that he may not enter into any store and take the place of clerk cr hee oe any ween. any any other possible em- October 25, 1933 plovee and act as a general salesman for that store during these days. Section TY The subject of wages and salac'es is divided into three parts: Part 1. (A) Senior Salesman: Se- mior salesmen shall be paid a salary at a rate not than $150.00 per month to which shall be added ade- quate expenses while away from home. This shall be the minimum salary and every employer and salesman shall be given the full right and privilege of making contracts one with the other at any salary above this or of making any regulation of the traveling ex- penses so long as it is not less than the >rovisions of this paragraph. lc wer (B) Junior Salesmen: Junior sales- men shall be paid at a rate not lower than 66-2/3 per cent. of the minimum rate provided herein for senior sales- men, (C) In the event that a junior sales- man is employed to take the place of a senior salesman, the said junior sales- man shall be paid at a rate not less than 90 per cent. of the rate which the senior salesman is receiving at the time of the replacement, 40-50 Market Avenue WHOLESALE SOLE LEATHER AND SHOE FINDINGS For REPAIR SHOP—SHOE STORE—DEPARTMENT STORE Distributors Panco Rubber Taps and Heels—Joppa Leathers—Griffin Shoe Dressings and Polish—Steerhead Leathers—St. Louis Braid Co. Shoe Laces—Tioga’ Oak Leathers—Flickenstein Flexible Sole Leather—Rayon Products—Bends—Strips—Men’s and Women’s Cut Taps—Large Complete Stock—Prompt Shipments. GRAND RAPIDS BELTING COMPANY Established in 1904 Grand Rapids, Michigan INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MicuiGan SHOE Deaters MUTUAL FIRE INSURANCE Co. Mutual Building LANSING, MICHIGAN Phone 2074] Pneeitrcrrm rent soes teeta Pa eRe dhe rts neta Mca a aed tap nto Bete ci 933 in cv yD October 25, 1933 Part 2. (A) Salesmen selling en- tirely on commission shall be allowed a drawing account sufficient to cover their actual expenses while engaged in soliciting business. They shall also be permitted to collect each month agains: their commissions, not less than 75 per cent. of the total amount of com- missions due them on orders which have been definitely passed by the credit department of their employer, or by the employer, for acceptance and shipment by the said employer. The remaining per cent. shall be paid at the end of each three calendar months. (B) There shall be no charge nor deduction against any salesman for collection of accounts nor for the fail- ure of any debtor to pay any account. (C) No employer shall be permitted to change from the salory arrangement and place his salesmen on a comimis- sion basis after the adoption of this Code unless it shall be proven that such a change would be to the advantage both of the salesman and the employer and would be mutually satisfactory to both parties. (D) Nothing in this Code shall be so interpreted as to prevent employers who for five years or more have handled their products upon the com- mission basis from continuing to do a similar type of business. (E) In establishing the commission which shall be paid any salesman for representing any employer, the first consideration shall be to establish a rate of payment which will assure the salesman a sufficient income for his living expenses when and if he has given his full time to the said employer. There shall then be considered the abil- ity of the employer to pay commission and the amount which the article or service to be sold can bear for its sale. Should there be any difference between the employer and employee as to the amount of this commission, this dif- ference shall be submitted to the Com- mittee in charge of the enforcement of this Code and after a hearing, it shall have full power to establish the rate of commission and enforce the pay- ment of the said rate. Part 3. Salesmen selling upon a sal- ary and bonus arrangement: Contracts of this nature shall be based upon the average selling expense of the em- ployer for the five years immediately preceding the date of the adoption of this Code. Salesmen working on this basis shall be paid not less than the minimum provision of Paragraph A, Part 1 of this Section, and the bonus arrangement shall be payable either semi-annually or annually as the con- tracting parties may decide. Such bonus as may be due at the end of the con- tract period shall be payable whether the salesman continues in the employ of the other contracting party or enters the employ of a third party. Section V. In the event that a sales- man is asked to drive his own auto- mobile, he shall be paid at the rate of 5c per mile for what is known as the light type car and not less than 6c per mile should he drive the next weight clas of car. Should he furnish and use a truck or his line of business require a larger and heavier car than those above MICHIGAN mentioned, his rate of compensation shall be based upon a minimum amount which shall hereafter be determined by competent and fair investigation by the Committee empowered to enforce this Code. Section VI. (A) Employees. shail have a right to organize and bargain collectively through representatives of their own choosing and shall be free from the interference, restraint or co- ercion of employers of labor or their agents in the designation of such rep- resentatives or in self organization or in other considered activities for the purpose of collective bargaining or other mutual aid or protection. (B) No employee and no one seek- ing employment shall be required as the condition of the employment to join any company union or to refrain from joining, organizing or assisting a labor organization of his own choosing. (C) Employers shall comply with the maximum hours of labor, minimum wage of pay and other conditions of employment approved or prescribed by the President. Section VII. Nothing in this Code shall be so interpreted as to apply to manufacturers’ agents, or brokers who handle more than one line of merchan- dise except that they shall be given a definite contract which shall be based upon a reasonable percentage to be agreed upon by both parties and shall have the same provisions as to the life of the contract and other provisions as stated in the paragraph on “Employ- ment Regulation.” Nor shall anything in this Code be interpreted as applying to house-to- house canvassers or agents. Section VIII. For the enforcement of this Code there. shall be a commit- tee appointed by the United Commer- cial Travelers of America, which Asso- ciation shall maintain such committee to investigate the reported violations of the Code and to attempt to correct such violations by conference. Upon spe- cific charges of violation of this Code, and written notice thereof to the party accused, all relevant records of the party involved shall be open for inspec- tion to duly accredited representatives of this Committee. If such methods are ineffective, the Association shall report such violations to the Attorney General of the United States for action as provided in Section III (C) of the National Industrial Recovery Act. Section IX. Should there be a dispute at any time between the employer and the employee, touching on any of the provisions of this Code, the Committee in charge of enforcement shall have the power, upon the written petition either of employer or employee, to open the subject at issue and examine all records relevant thereto, After a full hearing the Committee shall render its decision and both parties shall be bound thereby. Section X. This Code and any agree- ments made thereunder, or any license approved, prescribed, or connected therewith, are subject to cancellation or modification by the President of the United States, in accordance with pro- visions of Section X (B) of tthe Act. However, by presenting this Code, the TRADESMAN Association and others assenting hereto are not consenting to any modification hereof and each reserves the right to object individually or jointly to any modined Code. —_—_»~+~<-____— OUT AROUND (Continued from page 9) and how certain circumstances will in- fluence a final decision. He is shrewd, persuasive and convincing in his con- versation. His is an attractive person- ality and he makes friends among all classes easily. That he has good exec- utive ability and the elements of lead- ership is amply evidenced by his ac- complishments. There is much about him to admire and commend. He pos- sesses in his personality those qualities which make men popular. Had he en- joyed the benefit of a larger education and a different environment, his na- tive ability would have brought him even more prominence than he now en- joys. He is personally kind and char- itable and if the number of courtesies which he extends and the favors he does for people could be catalogued, the list would be a long one. For these he is held in kindly remembrance by hundreds whom he has served from behind the counter of this store. Mr. Hamilton’s services to his ward, city, county, state and country and to many good causes are active and valu- able, but they are seldom conspicuous. Next to his courage his chief character- istic is modesty. He persistently shuns the limelight, and for that reason he wins no general recognition at all com- mensurable with the value of his work. His place in history will rank higher than in popular estimation during his lifetime. But neither popular recogni- tion nor historical fame trouble him at all. After he has stood with all his strength for the things in which he believes he is content to let the conse- quences take care of themselves. Starting in life with no capital ex- cept manhood of the highest type, Mr. Hamilton was endowed with a purpose to press on and upward, believing that absolute integrity in thought, word and deed are essential to success. He mag- nifies personal favors, is mindful of his associates, dealing justly and winning and holding their regard and hearty co-operation. Faithful to every obli- gation he steadily won favor and a competence. His distinguishing traits are honesty, industry, humility, kindli- ness and goodliness. A true Christian gentleman, but not wearing his Christianity upon his sleeve, he demonstrates it subtly and deliberately to all with whom he comes in contact. There may be those who still believe that religion has no place in business, but Mr. Hamilton is one who gives practical refutation to this cynicism. A new move to placate the small merchant faced with increased over- head, the consumer complaining of re- tail profiteering, and the farmer with his low commodity prices is contained in the master code signed by the Pres- ident Monday. The retail employer with less than five persons on his pay roll is to be 23 exempt from the code, which goes in- to effect next Monday, Oct. 31. Local tribunals are to be set up be- fore which complaints of retail profit- eering may be brought. In sharply limiting the fixed profit sections previously contained in the code, retailers of any food article, and merchants in communities of less than 2,500 population are to be exempted entirely from any mark-up require- ments. To accompany the code, Gen. Hugh S. Johnson, NRA administrator, issued a lengthy statement seeking in concil- iatory terms quite different from his previous utterances to explain to the farmer how it has happened that the recovery program has worked faster for industry than for agriculture. Retail druggists are included under the code, special provisions for this branch of trade being included in an appendix. , The document as finally approved by the President counts as a distinct though not complete victory for those —particularly in the agricultural ad- justment administration and on the consumers’ advisory boards of both the NRA and AAA—who held out vigor- ously against a required mark-up. As it appeared following the public hearings, the general retail code re- quired retailers to mark up goods at least 10 per cent. above the wholesale delivery price. The drug code con- tained a similar provision and, in addi- tion, a prohibition against selling standard brand goods at more than a 21 per cent. discount. The completed code permits sales without profit to the merchant, but di- rectly prohibits sales at a loss except in cases of clearances, the sale of high- ly perishable goods, discontinued lines, liquidation sales, and under. similar circumstances. The merchant is admon‘shed that “the seling price of articles to the consumer should includ? an allowance for actual wages of store laLcr, to be fixed and published from time to time by the trade authority hereinafter es- tablished.” A retailer may also sell at prices as low as those of a competitor in his Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants vepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale——Christmas trees. Will con- tract for delivery of five hundred or more, Michigan, Indiana, or Ohio. Good stock. Priced right. Address No. 604, c/o Mich- igan Tradesman. 604 CAN you doubt the wisdom of Pur- chasing a business established 60 years with goods advancing 20 to 40%. Stock about $15,000. Fixtures $5,000. Favorable lease. Cash only. Four show windows. Always a money maker. Age and health is reason. Write for particulars. E. B. Reynolds Co., Chatham, N. Y. 606 24 trade area, provided the competitor is keeping within the code’s requirements. Directly attacked is the practice of “loss leadeis” or articles sold below cost and usually widely advertised in order to attract customers. “Loss lead- ers”’—which are used almost exclus- ively by chain stores—are prohibited under the code “in order to prevent unfair competition against local mer- chants.” The prohibition carries to completion a long drawn campaign carried out through such proposed bills as the Capper-Kelly fair trade measure to protect the small retailer from the in- roads made by the 2ain with their bulk purchases and co-ordinated ad- ministration. E. A. Stowe. —_+->___ Cost of Special Service by Stores. The operation by retail stores of rest rooms, restaurants, and other special services, as well as the delivery of small purchases and the return of goods, are among the trade practices to be studied by a newly-created com- mittee selected by Gerard Swope, chairman of the Business Advis- ory and Planning Council of the Department of Commerce. The new committee, to be known as “Committee on Unfair Trade Fractices in Production and Distribution,” will be headed by Lincoln Filene, of Boston, Mass., who, said Mr. Swope, has long been identified with constructive efforts for furthering progre:s along these lines. The operation of a rest room, or the delivery of a spool of thread, for example, is not con- sidered necessarily as an unfair ‘trade practice, but it is pointed out that consumers should be made to understand that they must pay the costs of these serv- ices through higher prices than it would be necessary to charge if such services were not rendered. Much attention has been given by the National Recovery Admin- istration to provisions in codes of fair competition for the elimin- ation of unfair business practices between competitors; but the un- fair practices that occur between buyer and seller have not hereto- fore been covered, according to an announcement Oct. |7 by the Council of the appointment of the new commitiee. The second general meeting of the Council will be held in Wash- ington Nov. |, and a meeting of the executive committee will be held on the same date or the fol- lowing day. In advising the Secretary of Commerce, Daniel C. Roper, of these meetings, Mr. Swope I'sted the several committees that have been organized, and expressed the hope that the work of these committees will prove to be a valuable contribution to the gen- eral recovery program. Mr. Filene stated that the work of the new committee at first probably will be confined largely to those unfair practices that oc- MICHIGAN cur between buyer and seller. He pointed out that the cost of such practices not only constitutes a disturbing influence in industry, but is ultimately passed on to the consumer, or reflected in lower wages for labor. “Both of these consequences,” he said, ‘‘are equally unfortunate, and the public should be vitally interested in securing relief from this burden which they are bear- ing, whether they realize it or not. “While the country knows of the existence of unfair trade prac- tices, it has not the least concep- tion of how serious the problem is and to what extent these prac- tices appear in the guize of more or less established business cus- toms, which business itself has, in some cases, come to regard as more or less necessary. “Many of these trade practices have been able to exist because of a superficial appeal to the con- sumers based on apparent econ- omy, but which, in reality, impose a heavy and unnecessary burden on the business structure and ul- timately add to rather than re- duce the business expense of serv- ing the public. “Business men throughout the country are today faced with an opportunity of beginning, once and for all, a process of house- cleaning which over the years will most certainly make for more profitable business, more _ stable busines:, and more social stability. ‘In the past the great wastes from unfair trade practices have resulted in lower wages, higher prices to the public, and losses which business had to absorb from its profits. The future, as we see it today will demand higher wages to employes, fair prices to the public, and fair profits to bus- iness men. “To secure this end we must bend our energies to the task of cutting out the stupid and _ stu- pendous waste which has levied a heavy toll on labor, capital, and the public. This can be done by American business men when they will tackle the problem in the same spirit of energy and deter- mination which is making the NRA program a success to date.” —————————— New Liquidating Organization Hopes Too High In spite of the constructive na- ture of the plan just announced for facilitating the liquidation of closed banks it appears that many people are exvecting far too much from it. The majority, in other words, seems to be taking as ac- curate the statement that a billion do!lars will be made available al- most at once. This is quite un- likely to prove to be the case. A much more probable estimate is that the amount made available between now and the first of the year w'll be limited to, at most, a few hundred millions. This conclusion is warranted for two reasons. In the first place, TRADESMAN there will be no new organization established under the plan. The Reconstruction Finance Corpora- tion already not only has the right to lend to closed banks, but has been doing so for months. All the new plan does is to segregate this work into a separate division and give it a board. This may cause a speeding up of the work, but be- yond that it can accomplish little. The second reason for ques- tioning the figure of a billion dol- lars as a sum immediately to be made available is the source from which these funds are to be de- rived. In the act creating the Re- construction Finance Corporation, pas-ed a year ago last January, it was provided that the Reconstruc- tion Finance Corporation could not use more than $200,000,000 for the relief of banks that are closed or in the process of liquid- ation. This limitation was remov- ed in an amendment to the Act last summer, so that at present apparently it is only the general restrictions that apply. On Sep- tember 30 it had outstanding for this use $145,000,000 and al- ready had approved an additional $56,000,000. : The only other source of funds which can be used in the work presumably are those of the Fed- eral Deposit Insurance Corpora- tion. This organization as yet, of course, has no money, although it may be assumed it could raise some by the sclling of debentures. Since it does not begin operation until the first of next year, how- ever, one would expect that it would be hesitant about tying up any resources at this time. In view of these facts one seems warranted in holding his expec- tat’ons on the results of this plan within fairly narrow limits. Of course, the Administration may use enough force to get out a bil- lion dollars by the first of the year, but at present all the evi- dence indicates that it will not. It is regrettable, therefore, that it ha been felt advisable to make claims and promises of such a huge sum. At the same time, it is impor- tant to recognize that the plan is sound. As described by the Pres- ident in his announcement last Sunday night, it constitutes a sin- cere attempt to meet a major problem along entirely construc- tive lines. For this reason it will continue to deserve public sup- port, even if with the passage of weeks it is found that all the op- t'mistic premises are not being realized. —_—_o~--.___ The Sufficient Evil Two scientific gentlemen at Los Angeles warn us that modern noise is shortening life, lowering mental faculties, reducing effici- ency, causing injury to the ear drums, disturbing digestion and rroducing high blood pressure. They have not covered the ground thoroughly. October 25, 1933 Have these persons considered the deleterious effects of the dense silence of the wide, open space:? Did they ever try to sleep with a mosquito buzzing, even if not immediately biting, in the vicin- ity? Have they ever encountered the crashing emanations of crick- ets and katydids outside the old farm window on a ‘‘quiet” sum- mer night? Less noise we should all like, e-pecially less of the preventable noise; so there is much work for the anti-noise advocates to do. But the human soul does not mind the roar of the cities. It is the pesky staccatos that pick at us and raise our blood pre:sures— not the how] of the elevated a half block down the street, which we come to disdain, but the clop-clop of the milkman’s horse as he per- ceives the dawn. —_+-+—_____ Exact Type of Inflation Not Yet Known The past week saw declines in agri- cultural prices and considerable unrest with request for immediate action. The Government started buying wheat in the open market for relief uses. There was considerable unrest in the middle west due to the farm strike movement: a drastic proclamation was the em- bargo on wheat shipments by North Dakota. To meet this protest, the Pres- ident approved a plan for distributing $350,000,000 to corn and hog raisers in return for acreage reduction. It also hurried its plans for funds to wheat and cotton producers. Also, there was considerable unrest by the farmers due to the dissatisfac- tion of the working of the NRA in their communities. Several resigna- tions of prominent officials will prob- ably result from their dissatisfaction with the program. The busines situation is still on the decline. Steel reports show little buy- ing demand; retail trade continues to be slightly off; automobile business was a strong factor. In general, bank debits and electric output still showed unfavorable signs. The President’s speech given on Sunday, was probably the result of the Administration taking a hand in the situation with many people inter- preting his speech as a revival of the inflationary element. In past weeks, we have seen many high officials pre- dicting issuance of non-interest bear- ing Government notes which would lead you to believe that too much con- fidence should not have been placed before in a conservative money policy. In addition, we learn from the Presi- dent’s speech that stabilization of the Dollar will be postponed to some fu- ture date. Therefore, it seems as if we will have to wait for a later period before they know the exact type of inflation that will be brought about by the Administration. J. H. Petter. A new and smaller air-tired grain harvester and thresher has also been developed. It fits the average two- plow size tractor, operates at five miles per hour, cuts a five-foot swath, is said to handle 30 acres of wheat, soy beans, etc., in a ten-hour day, | PAs Bie Conese: , Are You a Discriminating Buyer? There is one peculiar fact which we have encountered in our coming and going. Many people who are shrewd and thoughtful buyers when in the market for obviously material com- modities—such as a set of golf clubs, a radio outfit, wearing apparel or any number of things of like nature, appear to be devoid of caution and discrimination when it comes to buying a seemingly less material commodity such as in- surance. There are many methods of insurance sales- manship—some to be commended, others less commendable; but there are only two methods of buying. One of these, which is unfortun- ately too common, is the non-inquiring and non-comparative; the passive kind of buying: the genial impulse to do business with a neigh- bor or acquaintance. The other method is that of intelligent in- vestigation—the same sort of buying that you do when you buy an oil heater or an office safe. You compare values and prices; you consult persns who know; you pay your money only when you have satisfied yourself that what you are getting is the best and the most which can be had for the price. Fire insurance is too important an item to be disposed of on the say-so of anybody who hap- pens to approach you with an application in one hand and a fountain pen in the other. It may take a little effort to understand the differ- ences in various types of insurance, but no more effort than it requires to understand a hundred other things to which you have given your serious thought. Any man can understand easily the differ- ence between certain other types of insurance and mutual insurance. At once it becomes clear that in mutual insurance one pays a pre- mium which is to cover only administrative expense, and security, without any of the other overhead which makes other types of protec- tion so costly. Since mutual insurance saves this extra expense and returns it to the policy- holder at the end of the policy period, it is obviously to the interest of the buyer to enquire whether competing forms of insurance at a higher cost have any compensating advantage which cannot be obtained by the mutual method. He may search a long time for that advan- tage, but he will not find it. Let him put to the test the value of the security obtained by each method. Let him test the reliability of one method as compared wih that of the other. Our conviction is that the more of his intelli- gent consideration he gives to this question, the more settled will be his conviction that mutual insurance offers a greater measure of security at less cost than any other kind. SOUND INSURANCE PROTECTION at a saving Merry Christmas = ruled interes This greeting may seem a little premature Savings ° help but we want to remind you of our Holiday ih f Goods, Playthings, Glassware and China Gift Goods. the atshead of We have been busy for months buying Holiday Goods for you, \) Wi NG NI : and now they are ready for your inspection, samples alone cov- WA x aN propa Cusco ering 20,000 square feet. Our variety is most extensive, so we trust you will make arrangements to come in and see our line SEP VICE in person. It will surely pay you, and especially at this time a b when prices are steadily increasing. Here are a few suggestions of our many lines: CTABI LITY DOLLS BICYCLES GLASSWARE BOOKS VELOCIPEDES SILVERWARE GAMES KIDDIE KARS COPPER GIFT WARE AVAILABLE. FROM ALL FEDERATION COMPANIES BLOCKS WAGONS BRIDGE PRIZES DISHES AUTOMOBILES BEANO PRIZFS Turoucu TIN TOYS TRUCKS SMOKERS ARTICLES TRON TOYS TRAINS PYREX and OVEN WARE TREE DECORATIONS BLACK BOARDS ELECTRICAL GOODS GARLANDS POOL TABLES DINNERWARE DOLL CARRIAGES BOXED PAPERS ALUMINUM SPECIALS | OFFICES AT PAINTING SETS PENS and PENCILS FANCY CHINA Bi LANSING e wl DETROIT e H. Leonard & Sons I GRAND RAPIDS Fulton St., cor. Commerce Grand Rapids, Mich. ray Table King Blended Syrup Tasty flavor. Large attractive bottles. —" wor | Table King Pancake Flour Quality unsurpassed. The Pancake Flour that pleases the most exacting Cook. A rare combination sold by Independent Retailers only. LEE & CADY