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APIDS, WEDNESDAY, JANUARY 17, 1934 Number 2626

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The Land of Beginning Again

I wish that there were some wonderful place
In the Land of Beginning Again,
Where all our mistakes and all our heartaches,
And all of our poor selfish grief
Could be dropped like a shabby old coat at the door

And never put on again.

I wish we could come on it all unaware,
Like the hunter who finds a lost trail;

And I wish that the one whom our blindness had done
The greatest injustice of all

Could be there at the gates like an old friend that waits
For the comrade he’s gladdest to hail.

We would find all the things we intended to do
But forgot, and remembered too late,

Little praises unspoken, little promises broken,
And all of the thousand and one

Little duties neglected that might have perfected
The day for one less fortunate.

It wouldn't be possible not to be kind
In the Land of Beginning Again,

And the ones we misjudged and the ones whom we grudged
Their moments of victory here,

Would find in the grasp of our Joving hand-clasp
More than penitent lips could explain.

For what had been hardest we'd know had been best,
And what had seemed loss would be gain;

For there isn’t a sting that will not take wing
When we've faced it and laughed it away.

And I think that the laughter is most what we're after
In the Land of Beginning Again.

So | wish that there were some wonderful place
Called the Land of Beginning Again,

Where all our mistakes and all our heartaches,
And all of our poor selfish grief

Could be dropped like a shabby old coat at the door

And never put on again.

LOUISE FLETCHER TARKINGTON.

 

 

 

os Sel ection of Rishs
is Insurance Economy For You

WHY HELP PAY THE
LOSSES
ON POORRISKS?

Each year we are saving our
Michig an Policyh olders over
5400,000.00

How?

BY SELECTING BETTER RISKS.

Benefit by joining our select group of policyholders

INSURANCE INQUIRIES INVITED

ee STL Na

Mutual Building
DETROIT LANSING MICHIGAN GRAND RAPIDS
Phone 20741

 

 

 

 

 

 

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Fifty-first Year

GRAND RAPIDS, WEDN

Number 2626

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES are as follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent.
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Posintice =
Grand Rapids as second class matter under Act of
March 3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Printed by the Tradesman Company, Under
NRA Conditions

 

 

CREATED A NEW INDUSTRY

 

Out of Wretched Poverty and Many
Physical Handicaps

A drizzle of mist out of gray skies
clouded the speaker’s  thick-lensed
glasses. “Who serves best,” he was
quoting, “profits most ov Round
about, great buildings, sprawled their
bulk over dozens of acres in mute
evidence of achievement. Overhead,
the tallest stack in Michigan flung it-
self, like a giant’s finger, cloudward.
And the man, builder of it all. “You
have often heard that it is more blessed
to give than to receive. Well, that’s
literally true—even in business!”

A keynote—a thesis, as it were. And
if incident were needed to verify the
thesis, it would seem that the career
of Jacob Kindelberger (who is “Jake”
to a host of friends) furnishes amp‘e
proof. For out of more than poverty—
out of misery, physical handicap, black
ignorance, spiritual indifference — a
voice speaking bade him go forth and
give the utmost that might be in him;
and through grim years, which found
him more than once on the razor edge
of failure, he fought and labored untir-
ingly until in the end he created a mag-
nificent industry, and demonstrated 2
doctrine. “I feel,” he went on earn-
estly, “that I am ordained to run this
business, just as a minister of the gos-
pel is ordained to preach.’

Out of great giving came great get-
ting. The Kalamazoo Vegetable Parch-
ment Co., which Kindelberger founded
and of which he is president, has phys-
ical assets in excess of $8,500,000, and
yearly sales of about the same amount.
But that does not begin to tell the tale
—it is an amazing human and business
story

Beginnings may be found more than
half a century ago in Alsace-Lorraine.
There, Kindelberger was born. The
United States, however, soon claimed

him (his family moved to this country
when he was five), and soon, like a
twig in a mill-race, he was whirled into
industry. Child-labor legislation was
unheard of then in West Carrollton,
Ohio, where the Kindelbergers event-
ually made their home, and “Jake” was
only ten when he went to work in the
paper mill where his father worked.
The boy was a rag-sorter; his wages,
22 cents a day.

Long hours he put in: eleven at a
stretch if it happened to be his week
on the day shift, or thirteen if he was
workirg nights. And rag-sorting was
a dull, uninspiring occupation. At risk
of a kick from the foreman, he dared
not allow a single button or bit of wool
or unbleachable material pass throuzh
to the cutters and bleachers, otherwise
a batch of paper might be spoiled: so
a half-blind boy (for “Jake” was that)
had to learn to make fingers do what
eyes could not do. And in spite of cau-
tion, in unwary moments he was likely
to be struck a stinging blow as the wire
stay of a corset jumped out at him, or
the spring from a woman’s bustle.

At fifteen, partly because of the con-
dition of his eyes, the boy could neither
read mcr write. He was just “a mill
kid,” with a spark of ambition so faint
that it was really nothing more than a
vague feeling that “it would be kind of
nice to own a paper mill.” But in that
year, his fifteenth, he happened to at-
tend a revival service at a church (in-
tending to scoff rather than to pray)
and heard a sermon that made him
think,

The minister did not discuss a misty
future in the skies, but talked con-
cretely about the future on this earth
and asked his hearers what practical
st€ps they were taking to make ready
for it. “Jake’ Kindelberger left that
meeting feeling strangely exhilarated,
and possessed of a new idea. For the
first time, he seriously tried to think
whither he was headed: and upon com-
paring himself with others, vaguely
realized how dense his ignorance was.
It occurred to him that if he was to
progress, he must first know things:
the minister had said as much.

Education began for him then. He
undertook to study by himself, as Ab.
raham Lincoln studied, by the fiireside
after work, Primary-school books were
loaned to him by a lad at the church;
he was given some friendly guidance;
at twenty-one he entered school in the
fourth grade; rapidly, he passed
through the grade schools, high
school, and he would have finished
college had he not been threatened in
the third year with complete blindness,

During the latter part of this strug-
gle for education, Kindelberger paid
his own way, and even helped out some
at home, by house-to-house canvassing.
He proved something of a genius at

selling (perhaps because he worked at
it so hard and during the summer va-
cations sometimes earned as much as
$100 a week. He continued for a while
after being compelled to leave college.
3ut he auit it eventually, in order to
return to the factory and the employer
with whom he had started at 25 cents a
day. This time his salary was slightly
larger: $15 per week.

Here, as a salesman, he learned the

paper business from a different angle
than as a rag-sorter. He traveled from
one end of the country to the other;
became one of the most widely-known
salesmen in his line; eventually was
earning at the rate of $500 a month and
gradually during the dozen years that
he held the position, he formulated and
practiced with great success the very
philosophy on which he later founded
and ran his own business,
1910 that Kindelberger,
then thirty-seven years old, decided to
make his boyhood dream of owning a
paper mill come true. He had saved a
few thousands, and a relative convin-
ced him there were good manufactur-
ing opportunities in Kalamazoo. He
investigated; succeeded in interesting a
few men of means; assembled a total
capital of $50,000; secured a site in a
deserted spot among cornifields near
the river; and embarked on a project
that was soon to demand of him even
longer hours than rag-sorting.

Friends were skeptical,

“Don’t you know,’ he was asked,
“that there are too many paper mills
already?”

And, in a sense, this was true. But
“Jake” had thought it through, and
knew what he was about.

It was bitterly hard. There were
money troubles, of course. Kindel-
berger himself fired boilers, helped to
lay cement foundations, did many
other odd jobs, in order to save the
wages of an extra man. When he
traveled to get business, he had to
sleep in day coaches, for he could noi
afford Pullman fare. He was usually
first into the plant in the morning, one
of the last to leave at night, and his
light burned late at home. But out of
this effort, after the turn which made
a measure of success predictable, emer-
ged a business that grew, and grew,
and grew to immense proportions,

A new town named Parchment, has
been created on the once-confields; the
original building that was erected in
part by the sweat of the president's
brow, is now a tiny affair beside its
big new neighbors.

In the newest of the buildings, just
completed, are housed the two largest
and fastest machines in the world for
making fine paper: machines that cost
upwards of half a million dollars each,
and produce the best quality of paper
in huge rolls at the enormous rate of

It was in

900 feet per minute. “Everything
here,” in Mr. Kindelberger’s words,
“and in all our factories from the be-
ginning, has been done on the idea that
the man who gives quality is going to
last longest and go further,” Strang-
ers come thousands of miles to see this —
and other machines in the plant that
this man, with his co-workers, created
in a cornfield.

And now for the management phil-
osophy. In large part it derives direc:-
ly from that earlier utterance: “He
who serves best.”

“When our business was much
smaller,” said Mr. Kindelberger, “a
Standard Oil salesman walked through
our plant.

““Do you realize, he said, ‘that
you're wasting a lot of oil, Look at it
spattered all over the floor. You can
save most of that.’

“He explained how it could be done.

“ Why,’ I queried, ‘should you worry
about the oil we waste, It only means
that we’ll have to buy that much more
from you.’

““No,’ he said seriously, ‘the Stand-
ard Oil Co. doesn’t want your money
if you’re going to waste our oil.’

“The remark impressed me _ s9
deeply that I have been a customer of
that salesman, or his company, ever
since. It fitted perfectly my own con-
ception of the attitude a business mau
ought to take.

“In the most successful concerns,
comes from within. A business will
as I have seen them, service initiative
tend to reman small so long as the
managers wait for people to come of
their own volition and say, ‘Can you
do so-and-so for me?’—but growth is
certain for the concern in which the
managers energetically look for ways
to serve those who do not yet know
that they need to be served, or how
they can be served. An ordinary busi-
ness can be built, of course, by sup-
plying known needs in familiar ways.
The extraordinary business necessarily
supplies new needs, or devises new
ways of supplying old needs.

“Ourselves, for example, it is a con-
stant, never-ending study with us, to
find new needs for our products (or
products that we can develop for exist-
ing needs). A news note, let us say,
announces that 400,000,000 eggs were
broken in handling last year; that is a
startling point for thought—isn’t there
something we could do, some new
type of container we might devise,
that would reduce that larke break-
age?

“A conversation is overheard on a
street car: two housewives are agree-
ing that it is a great nuisance to clean
pantry shelves and put on fresh news-
papers—instantly it appears that here
is an opportunity to serve by devising a
shelf paper easy to lay: and doing this

 

 

2

very thing, by the way, was sometaing
ot a life-saver once when our business
was small and times were hard.

“The idea I mean,” Mr, Kindelber-
ger went on, “is a carry-over and de-
velopment of what I used to do as a
salesman. I never found it easy to face
a new prospect with nothing to offer
but a line of paper. But if I could sug-
gest some idea, some way to use paper
and make money, I used to carry a
black book in my pocket. Nights :n
hotels, or on railway trains, when I had
nothing else to occupy me, I used to sit
and think up names; trade names for
products. The best ones all went into
my book.

“Upon visiting a prospect, the con-
versation might follow some such line
as this: I would point out that this
product was unbranded and unnamed
—that thereby he was passing up a
wonderful opportunity — that if he
identified it suitably, and in some way
made it knowna s distinct from all
others, the day might very well come
when, if he wanted to sell out, the
trade name alone might be worth more
than all the tangible assets (in the case
of several of my customers, this actu-
ally proved true). If the prospect half-
agreed, but objected that he did not
know how to go about it, nor what to
name his product, out came my black
book, and we pored over my lists to-
gether, until we struck something that
suited. And then I helped him to
establish it.

“In those days, packages and brand-
ing food products was not so common
as it has since become. Of course my
objective, in part, was to sell packag-
ing paper.
business to-day we. still
carry out fundamental idea, far
more comprehensively. A good-sized
portion of our business still has to do
with the packaging of food products,
but now we are not content with a
black book and names and standard
ways of packaging. We make it our
business to discover ways and means
to package food (particularly food, but
other products as well) that now
reaches the market in less perfect con-
dition than it should, resulting in loss
for the producer and repelling the con-
sumer. We do so even though we have
no customer waiting or consciously
wishing for such a method.

“In our
this

“A large laboratory, employing half
a dozen trained research men, is de-
voted exclusively to this work. We
have spent thousands of dollars on in-
dividual problems—in some cases, tens
of thousands, without any assurance
that a method, if found, could be mar-
keted. Usually, of course, the sale is
not difficult if results can be proved
decisively; though many times we have
been disappointed.

“One case of research had to do with
California lettuce. We found that upon
arrival of Eastern markets, the outer
leaves had often turned black, making
it unsightly and hard to sell. A pre-

liminary investigation disclosed the
cause. Then we set to work and de-
veloped a special kind of paper that
we thought should provide a remedy.
After demonstrating that heads of let-
tuce wrapped in this paper did not turn

 

MICHIGAN

black, but arrived in the East so fresh
in appearance that they sold for enough
extra to more than pay the cost of
packaging, there was no difficulty in
selling the idea to the lettuce-growers
ofC alifornia. And besides, we had a
new kind of paper that has since turned
out to have many other valuable uses.

“There are enormous possibilities
often in unsuspected places. An inter-
estingfi idea was the possibility of pre-
serving sweet corn in the ear for use
in winter. Could it be picked, wrapped
immediately, put in cold storage, and
preserved in perfect condition for sev-
eral months? That is a typcal research
—one on which as it happens, we are

 

TRADESMAN

research happens to be one of our
methods.

“Another notion of mon,’ Mr. Kin-
delberger went on, “is that it is use-
less and worse than foolish for a con-
cern to try to guard and protect a lot
of ‘business secrets-—I mean, presum-
ably better methods that are cautionsly
concealed from competitors. Yonder
in my office at this moment are half
a dozen men. This morning they went
through the plant. Saw everything.
Not a question was asked that we did-
n’t answer, if we knew the answer.”

“We have developed any number of
production short-cuts and better meth-
ods. Money and time have been spent

Jacob Kindelberger

still engaged. You see what this par-
ticular development might mean: con-
sumers would have deliciously fresh
roasting ears at a reasonable price at
any time of the year; and as for the
grower of sweet corn, he would have
a year-round market instead of a sea-
sonal market lasting only a few weeks.

“I might mention scores of specific
cases, concrete investigations with far-
reaching results. The proper packaging
of foods is a latter-day science, still
far from perfection, and so we are mak-
ing it our business (finding our oppor-
tunity for service) to discover new
truths in that science, and promote bet-
ter methods. It is an economic serv-
ice, because in the long run it helps to
preserve and cheapen food, and put it
onc onsumers’ tables in better condi-
tion, The source of profit is service:

working them up. I have no doubt
these competitors will adovt some of
those methods in their own plants, at
no cost to themselves, I have had
friends say to me:

““Jake, you’re a fool. Why do you
give all that stuff away.’

“For one thing, I reply. we get about
as much as we give. But look at it in
another way. Suppose one of our com-
petitors, through not knowing about
certain up-to-date methods which are
commonplace to us, fails to make good
parchment paper, Not only his private
brand of paer is on trial with the pub-
lic, but parchment paper in general. If
customers become disgusted with his
product, may they not declare them-
selves through and done with all parch-
ment paper? In that case, do we not
suffert 00? Of course we do. So I say

January 17, 1934

it is not foolish to part with our meth-
ods, but just good common sense, As
the industry in general prospers, we
too prosper, in due proportion.”

And now what of men—the men of
the organization. In the town of
Parchment which he has built, Kindel-
berger occupies a unique position. He
is the boss—nobody denies or doubts
it—but he is also the neighbor who
lives yonder, across the highway from
thep lant, in a home curiously modest
for a millionaire. it is he who, on Sun-
days, conducts the Bible class that,
because it is so interestng, has become
very large. The students are not both-
ered with technical discussion of ob-
scure texts, butt he talk is set going
about simple, practical, every day mat-
ters of deep spiritual significance to
every common man; they know him,
too, as one of themselves, wearing mod-
est clothes, with shoes often dusty or
muddy, and fingers not always clean, if
he has just been in the plant. In this
light he appears to his fellow-workers,
not because he considers it “policy,”
but because that is how he really is.
And so in his management, q

“What men in general want,” he
said, “is a square deal. | haven’t much
of acr eed for dealing with them, dif-
ferent from dealing with any men. You
never want to lie to them. You don’t
want to promise one thing and do an-
other. They don’t want to be high-hat-
ted. I don’t like being high-hatted my-
self: you don’t either, do you? Well,
why should they? Besides, what is
there to high-hat about? I’m doing
my job. They are doing theirs. We are
on even terms, so far as that goes,

“And above all, a man wants a plain
answer to plain questions. He doesn't
like to have you beat around the bush
or put him off with some nonsense. If
the answer is No, most men will ac-
cept it cheerfully if you have sound
reasons and state them. If it is Yes, a
man surely wants to know. But any
man grumbles, and rightly, if you dilly-
dally and turn him away with half an
answer.

“If men talk things over with me,
as many of them do, I try to advise
them without any thought of how
their private affairs may affect the or-
ganization. What matters is how the
individual is affected. The other day a
man told me he beleved he would leave
us. Come o find out, he had an offer of
a job as superintendent of another
plant, which ostensibly was a much
bigger job than he already had or than
we could give him at the time.

““If I were you,’ I advised. ‘I don't
believe I’d take that job—not just yet,
anyhow.’

“Why not?’

“Because I happen to have inside
information that the concern is on its
last legs.’

“Within a
failed,

“Another man in a similar case got
different advice. I told him to accept
the new job he was offered, hoped he
would make a success of it, said if
there was ever anything we could do,
he must not fail to call on us. The
number of big jobs in any organization

(Continued on page 17)

week, the company

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January 17, 1934 MICHIGAN

TRADESMAN

 

 

 

 

 

 

TWO
SIMPLE
MOVES

for Family Protection

CREATION . . Life underwriters
are now offering low premium
insurance. Take advantage of
present rates to rebuild your estate.

CONSERVATION ... Put your
life insurance policies in trust.
This will complete the protection
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Let us explain the -benefits
of a life insurance trust.

Tree MICHIGAN TRUST ~.

GRAND RAPIDS

.. Trust Service Exclusively... © THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

January 17, 1934

 

MOVEMENTS OF MERCHANTS.

Sheridan—C. E. Guilfoyle, grocer,
has joined the Red and White.

Cadiliac—Fred L. Van Dyken, prs-
prietor, has reopened the Daylight
Bakery.

Durand—The Chapman Gravel Co.
has decreased its capital stock from
$100,000 to $55,000.

Mit. Pleasant—The McClanahan Oil
Co. has increased its capital stock from
$1,000 to $1,506,000.

Portland—Fire which caused an es-
timated loss of $20,000 gutted the drug
store of Carl D. Bywater Jan. 11.

Clinax—Wendell Hoag is now con-
nected with the Vickers-Burke Funeral
Home and will act as its manager.

Deiroit—The Oakman Brewing Co.,
1346 Broadway, has decreased its cap-
ital stock from $1,250,000 to $350,000.

Grand Rapids—Securities Syndicate,
Inc., has changed its name to S. A.
Wright & Co., 300 Michigan Trust
Bldg.

Freeport—Kunde & Sons, who re-
cently enaged in the hardware business
in the Burling building are enjoying a
good trade..

Ann Arbor—Wadhams & Co., dealer
in furnishings and clothing for men,
has decreased its capital stock from
$30,000 to $20,000.

Kalamazoo—Gerald L. Alter has en-

gaged in business at 244 South Burdick
street, under the style of the Kalama-
zoo Photo Supply Co.
Broadway Radio Special-
ties, Inc., 3219 Fullerton avenue, has
changed its name
Radio & Supply Co., Inc.

Albion—The George T. Bullen Co,
which has conducted a dry goods stove
here for the past 41 years, is closing
out its stock at special sale.

Lansing—Cuban Health Products,
Inc., food and health products, has been
incorporated with a capital stock of
$5,000, all subscribed and paid in.

Detroit—United 5c to $1 Stores Co.,
15309 Livernois avenue, has been in-
corporated with a capital stock of $10.-
000, all subscribed and paid in,

Detroit—Rice & Ash, Inc., 142 West
Jefferson avenue, wholesale dealer in
clothing for men, thas increased its
capital stock from $1,000 to $15,000.

Battle Creek—Burglars carried away
more than a ton and a half of brass
from the plant of the Franklin Brass
Co., stealing a truck to haul it away.

Detroit—The Metropolitan Dairy,
Inc., 9694 Martindale street, has been
organized with a capital stock of $40..
000, $3,000
paid in.

Jackson—The Michigan Seating Fin-
ance Co., Wildwood avenue, has been
incorporated with a capital stock of
$30,000, $20,000 being subscribed and
paid in.

Grand Rapids—Thompson’s Cash &
Carry Meat Market which recently
opened for business at 1255 Broadway
avenue is featuring its home made
sausage.

Otsego—Burrell Tripp will devote zli
of his attention to his drug store here,
putting in a larger and more complet >
stock and making other changes from
time to time.

 

Detroit

being subscribed and

to the Broadway

Saginaw—The Gown Shop, Inc., has
been incorporated to deal in ready-tc-
wear apparel for women with a capitz
stock of $10,000, $5,000 being sub-
scribed and paid in.

Kalamazoo—The Rockshore Farms,
Inc., 1734 Lake street, has been or-
ganized to conduct a dairy business
with a capital stock of $1,200, all sub-
scribed and paid in.

Detroit—Town & Country Shop,
Inc., Fisher Bldg., dealer in wearing
apparel for women, has been incorpor-
ated with a capital stock of $5,000, ail
subscribed and paid in.

Detroit—The Harold N. King Coal
Co., 4810 West Jefferson avenue, has
been incorporated to deal in all kinds
of fuel with a capital stock of $10,009,
all subscribed and paid in.

Detroit — General Cold Storage
Warehouse, Inc., 1599 East Warren
avenue, has decreased its capital stock
from 30,100 shares no par value to
10,100 shares no par value.

Detroit—The Maintenance Materials
Corporation, €80 East Fort street, has
been incorporated to act as sales agent,
ete., wth a capital stock of $10,000, all
subscribed and $5,000 paid in.

Biz Rapids—A. C. Fuller has opened
a tobacco shop in the building formerly
occupied by Pat’s Smoke Shop, who
has removed to the LeClaire and Eg-
gleston building with his stock.

Allegan—Burrell Tripp is having a
special sale in his drug store this week.
Next week he will sell the stock to his
son, H. D. Tripp, who will continue
the business at the same location.

Detroit—The Modern Die & Too!
Co., 227 Iron street, has merged its
business into a stock company under
the same style with a capital stock of
$11,200, all subscribed and paid in.

Detroit—Abe Bellock & Sons, Inc.,
218 Central Produce street, has been
organized to deal in fruits and vege-
tables with a capital stock of $5,600,
$1,000 being subscribed and paid in.

Detroit—The Rosedale Distributing
Co., 1353 Division street, has been or-
ganized to deal in beer and liquor with
a capital stock of 100 shares at $10 a
share, $1,000 being subscribed and
paid is,

Detroit—The Michigan Cut Rate
Market, Inc., 6915 Michigan avenue,
has been organized to deal in meats,
groceries, delicatessen, etc., with a cap-
ital stock of $1,000, all subscribed and
paid in.

Detroit—Lucette Shops, Inc., 9332
East Grand River, has been organized
to deal in shoes for women at whole-
sale and retail with a capital stock cf
$5,000, $2,500 being subscribed and
paid in. ‘ ’

Detroit—The Sullivan Motor Co.,
14226 Mack avenue, motor sales ani
service, has been incorporated with a
capital stock of 500 shares at $10 a
share, $2,500 being subscribed and
paid in.

Lowell — Martin Houseman ha:
leased a store in the Lee block and
will occupy it with his meat and gro-
cery stock as soon as the necessary
improvements have been made to the
building.

Grand Rapids—The Temptation Cof-
fee Co., 143. Ionia avenue, N. W., has

been incorporated with a capital stock
of $5,000, $4,300 being subscribed and
paid in. The company will deal in cof-
fee, tea and spices.

Detroit—The City Scrap Iron &
Metal Co., Inc., 1890 East Hancock
avenue, has been incorporated with a
capital stock of $2,000 common and
400 shares at $1 a share, $2,000 being
subscribed and paid in.

Kalamazoo—The Goodrich Candy
Co.. 224 East Water street, D. L
Goodrich proprietor, has opened a
branch at 40 North Capital avenue,
Battle Creek. Three salesman wi'l
work cut of the branch.

Harbor Springs—Norman Ward has
sold his interest in the Ward & Moore
garage, auto supplies, parts, etc., to his
partner, Bert Moore and the business
will be continued under the style of
the B. E. Moore garage.

Detroit—Fhe Peerless Cement Cor-
poration, with business offices at 1144
Free Press Bldg., has merged its busi-
ness into a stock company under th2
same style with a capital stock of $50,-
000, $1,000 being subscribed and paid
in.

Detroit—A. M. Rovin Laboratories,
Inc., has merged the business into a
stock company under the style of
Rovin Therapeutic Products, Inc., 20
East Bethune avenue, with a capital
stock of $2,000, all subscribed and
paid in.

Douglas—William Devine, dealer in
lumber, fuel building supplies, brick,
etc., has merged the business into a
stock company under the style of the
Devine Fuel & Supply Co., with a cap-
ital stock of $5,000, all subscribed and
paid in.

Detroit—The Great Lakes Impor:
Co., 919 Transport Bldg., has been or.
ganized to import, deal in and distril:-
ute liquors with a capital stock of $98,-
000 preferred and 2,000 shares at $1 a
share, $4,000 being subscribed andl
$1,000 paid in.

Cedar Springs—Mr. J. Van Drie, of
Lake City, has purchased the Cedar
Springs’ Bakery closed last week by its
owners, C. H. Hopkins and W. RP.
Jamieson, The bakery will be in Op-
eration again by Jan. 19, according to
Mr. VanDrie.

Beiding—T. A. Vie, a former Beld-
ing business man, has again engaged: in
business, dealing in new and used: fur-
niture, stoves and other household mer-
chandise, tires, tubes and automobile
accessories, under the style of the Beld-
ing Emporium.

Scottville—W. J. Cook has removed
his stock of groceries and meats from
its location on South Main street, the
building which he has so long occupied
having been sold to Rinehart Vogel,
who will remodel it and occupy it when
he engages in business,

Flint—Paul E, Lash, dyer, cleaner,
etc., 518 East Fifth Street, has merged
the business into a stock company un-
der the style of Lash Garment Clean-
ers, Inc., with a capital stock of 10, -
000 shares at $1 a share, $5,000 beinz
subscribed and paid in,

Flint—The Freeman Dairy Co. has
merged its business into a stock com
pany under the style of the Freema-
Co., 1511 North. Saginaw street, with

a capital stock of $35,000 common an¢
$15,000 preferred, $22,500 being sub-
scribed and $2,000 paid in,

Detroit—John L. Sturdevan, 10122
East Warren avenue, dealer in hard-
ware, has merged the business into a
stock company under the style of the
John L. Sturdevan Co., with a capital
stock of $50,000, of which $17,500 has
been subscribed and paid in,

Holland—Sam W. Miller has beea
appointed manager of the dining room
and kitchen of the Warm Friend Tay.
ern. Mr. Miller conducted a restau-
rant near the Pere Marquette depot
for 24 years and also catered for big
dinners and banquets in the city.

Saginaw—Frank Schmerheim, ele.:-
tric supplies, wiring, etc., 133 South
Washington avenue, has merged the
business into a stock company under
the style of the Schmerheim Electric
Co., with a capital stock of 500 shares
at $10 a share, $5,000 being subscribed
and paid in.

Menominee—G, A, Blesch, president
of the First National Bank of Nenom-
inee, on Jan. 7 completed sixty years of
service in the banking profession. Mr.
Blesch celebrated his 75th birthday on
Jan. 4. He was born at Fort Howard,
Wis., in 1858 and began ‘his banking
career at the age of 15 as a messenger
for the Kellogg National Bank in
Green Bay. He opened the First Na-
tional Bank of Menominee in Noveni-
ber, 1884, and has remained with it
ever since, still taking an active part
in the direction of its affairs.

 

Manufacturing Matters

Croswell—Gold Seal Dairy Products,
Inc., has been organized to manufac-
ture and sell dairy products, with a
capital stock of $10,000, of which
$7,500 has been subscribed and $3,300
paid in.

Escanaba—The Automatic Timer
Corporation, 923 Ludington street, has
been organized to manufacture and sel!
electric timers, with a capital stock of
$10,000 preferred and 500 shares no par
value, $5,000 being subscribed and
paid in.

Detroit—The Face Beautiful Co.,
1044 Penobscot Bldg., has been organ-
ized to manufacture and deal in cos-
metics and toilet goods of all sorts, with
a capital stock of 500 shares at $100 a
share, $1,000 being subscribed an:l
paid in.

Sturgis—The National Carbon Coat.
ed Paper Co, manufacturer of sales
books and register supplies, has pur-
chased the former Sturgis Go-Cart Co.
building which it will put into condi-
tion for the register division of the
company.

Detroit—The Arnold Packing House
Market, Inc., 8456 Grand River avenue,
has been organized to manufacture,
cure and deal in meats and food proa-
ucts with a capital stock of 50 shares
at $100 a share, $5,000 being subscribed
and paid in.

Detroit—The Metropolitan Tobacco
& Candy Co., 1826 Buhl Bldg., has
been organized to manufacture and sell
cigars, cigarettes and candy with a cap-
ital stock of $19,300 common and 1,054
shares at $50 a share, of which $45,659
has been subscribed and paid in,

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January 17, 1934

Essential Features of the Grocery
Staples

Sugar — Local jobbers hold cane
granulated at 4.80c and beet granu-
lated at 4.60c.

Tea—The first hands tea market has
shown considerable activity during the
past week, with advancing prices. Most
of this appears to be due to firmer con-
ditions in primary markets, Some of
the trade are speculating in Congous
and Formosas and the sales have been
heavy, with prices higher on _ these
items. Primary markets for Indias,
Ceylons and Javas are all higher and
prices have correspondingly advanced
in this country, The market is quite
active at the present writing, but how
much of it is for demand and how
much for speculation can hardly be
told.

Coffee—In future Rio and Santos
coffee, green and in a large way, the
week opened with declines after slight
advances. Later in the week, however,
futures strengthened a little and at the
present writing are steady. Actual Rio
and Santos has been fairly active dur-
ing the week and steady to firm. Some
more Government Farm Board coffee
was offered for sale during the week,
but all the bids made by the trade for
it were rejected as the Government
thought they were too low. At pres-
ent there is a good demand for Santos
at firm prices. Milds have inched up
a trifle since the last report. The job-
bing market on roasted coffee is sub-
stantially the same. The present firm-
ness in green will have to be main-
tained for some time before there will
be any general change in roasted. Con-
sumptive demand for coffee is just
about as usual.

Canned Goods—All eyes in the food
world are now turned on the Chicago
convention, where the various com-
modity committees are ready to make
their report to the packers, relative to
codifying the many sections. This has
been a difficult task, and much time
was spent by the committees in getting
the best views on procedure possible.
Out of all this work, it is expected that
the canning industry will once again be
rationalized, and in good time for the
coming packs. Prices on all the major
items are very firm as the convention
starts. Whatever weakness there is in
the market still lies in a few items of
only minor importance. But in order
to insure a continuance of this healthy
condition plans must be made to avoid
any possibility of over-production in
major items. Many state canners’ as-
sociations have already had warning of
this possibility and generally realize
the dangers which must be faced.
Growers who received relatively good
prices last year may over-produce,
especially if they receive much encour-
agement from packers. There is noth-
ing new from the standpoint of trad-
ing. Large packers of Florida grape-
fruit still claim that their list prices are
firm, although some business to large
buyers has been. booked here at a 5
per cent. concession. Some smaller
factors have been quoting various pric-
es on grapefruit almost since Novem-
ber. No particularly large business has
thus far been booked, however, and
distributors continue to await what
they believe will eventually happen in

MICHIGAN

grapefruit. Tomatoes continue very
firm in the South. Corn is unchanged,
but shows a somewhat stronger under-
tone and may advance soon after the
convention. Stringless beans because
of the fair-sized pack last year, are the
lowest priced vegetable available, and
should move in much greater volume.
Canned fish is expected to be more
active in the near future, as the Lenten
season draws closer.

Dried Fruits—The dried fruit market
continues very good, with post-holiday
business holding up much better than
expectations. Fruits are moving out to
the trade in excellent volume, with con-
sumption being maintained steadily.
Prices all along the line are steady and
show some slightly better undertone.
The campaign on Imperial prunes in
this market has had very satisfactory
results thus far. Some of the chain
stores which have been featuring
prunes have reported that the window
displays being given them and adver-
tising campaign being carried on simul-
taneously have produced unexpectedly
good volume, and this has led prune
pool officials here to keep the move-
ment rolling steadily. The raisin mar-
ket appears somewhat improved as a
result of the progress made by Gov-
ernment and growers relative to financ-
ing of the new raisin crop. Agreement
seems to rest on the willingness of
packers to take whatever unsold rais-
ins remain on the Government’s hands
at the price, plus whatever carrying
charges are entailed. This would guar-
antee the Government against loss.
Dried apricots are in very good po-
sition. Stocks in California are pretty
well cleaned up, and prices here on the
top grade have advanced in accordance
with higher replacement costs. So have
dried peaches and pears.

Beans and Peas—The story of the
dried bean market for the week is the
same that has been told for some time
—everything neglected and most of the
lines weak. Perhaps red kidneys and
California limas are a little less weak
than the other items. Dried peas are
also neglected and unchanged.

Nuts—The market is doing relatively
well for this season of the year, Shelled
nuts of the various kinds are in short
supply on the spot and prices in foreign
primary markets are very strong. This
includes walnuts, filberts and almonds.
There is still a growing interest in new
Manchurian walnuts.

Olives—Leading importers of olives
were agreed that the spot market con-
tinued to give signs of strength. The
list has not been advanced as yet, but
it was believed only a matter of a very
short time before the high costs of re-
placements would have to be reflected
in spot quotations. A wider demand
during the past two to three weeks has
worked off much of the lower cost
stock here. A fair assortment remain-
ed, but the averaging in of new arriv-
als worked against holding current. lev-
els much longer.

Pickles—Pickles are doing a limited
business. The demand has shown
some improvement, however. In no in-
stance, judged by normal standards,
are supplies burdensome.

Rice—The market is very good here
with trading expanding in this and
other domestic markets, After the

TRADESMAN

Chicago conventions it is expected that
there will be a good volume of business
done. Cheap rice is now practically out
of the way and enquiries for more
moderately priced varieties are coming
in in large volume.

Salt Fish—The market for mackerel
and other salt fish is still in the holi-
day dullness, but pre-Lenten demand
will shortly appear and will start things
going again. Prices are unchanged for
the week. Already the demand for her-
ring has started on account of Lent.

Syrup and Molasses—The market for
sugar syrup is at present quiet. This,
however, does not weaken the situa-
tion as the production is kept low.
Prices are still firm. Demand for com-
pound syrup is dull, but prices are
about steady. The finer grades of mo-
lasses are selling fairly well as there is
no excessive stock. Prices are un-
changed.

2? >_____

Review of the Produce Market

Alligator Pears—19c each.

Apples—Wolf River, 50 @ 75c per
bu.; Northern Spy, $1.25 for No. 1;
$1.50 for extra fancy; Wagner, $1 for
No. 1; Delicious, $1.75 per bu for No.
1 red.

Artichokes—Calif., $1 per dozen, 4
doz. in box.

3ananas—6 @ 6%c per Ib.

Butter—Jobbers hold plain wrapped
creamery prints at 19'%c, cartons at 20c
and tub butter at 19'%c.

Cabbage—3c per Ib.

Carrots—50c per dozen bunches of
Calif.; 75c per bushel for home grown.

Cauliflower—$1.50 per crate for Cal-
ifornia.

Celery—20@40c per dozen bunches.

Celery Cabbage—50c per doz.

Cocoanuts—90c per doz. or $5.50 per
bag.

Cranberries — Late Howes
Cape Cod, $2.50 per 25 Ib. box.

Cucumbers — No. 1 Florida, $2 per
dozen.

Dried Beans — Michigan Jobbers
pay as follows for hand picked at ship-
ping stations:

CF) B from farmer. $2.30
Light Red Kidney from farmer__ 3.60
Dark Red Kidney from farmer_. 4.15
Ein Cranberry 4.50

Eggs—Jobbers pay 12c per 1b. for
mixed eggs and 12%c per Ib. for heavy
white eggs. They sell as follows:

 

from

Pancy fresh while 25c¢
Coe fon 22c
Candied, large pullets_....... 19¢
Candied, small pullets..._ 17c
Storage eggs are as follows:
2) ME 17c
Se 19¢
Se 20c
owe 16c

Grape Fruit—Texas and Florida are
held as follows:

Texas Florida
GA ee $3.50 $3.00
400 3.50 3.00
SO 345 3.00
CG ee 3.75 3.00

Green Beans—$2.75 @ $3.25 per
hamper for Louisiana grown.

Green Onions — Shalots, 40c per
dozen for Louisiana.

Green Peas—$3.50 per hamper of 30
Ibs. for Calif. grown.

Green Peppers — California, 50c per
dozen.

5

Hubbard Squash—1'4c per Ib. Table
Queen are the same.

Lemons—tThe price is as follows:
360 Sankigt. ee
OO Soe rc 7.00
meet oe... 5.00
SOU Ned Ball 6.00

Limes—25c per dozen.

Lettuce — In good demand on the
following basis:
Arizona, 6s, per crate__-._________ $3.00
Arizona, 4s and 5s, crate.____..._ 3.50
Peat tet idee. 60

Mushrooms—30c per one lb. carton.

Onions—Home grown, $1.25 per bu.
for Yellow and $1.40 for White.

Oranges—Fancy Sunkist California
Navels are now sold as follows:
126 pee $a
mL a/9
200) oe 4.00
ZA 1 ee 4.25
ae 4.25
na... 4.25
24 2 LU 4.25

Red Ball, 50c per box less,
Parsley—30c per doz. for hot house.
Pecans—Georgia, 20c per Ib.
Pomegranates —60c per dozen for

Calif.

Potatoes — $1.10 per bu.; Idahos,
$2.25 per 100 Ib. bag.

Poultry—Wilson & Company pay as
follows:

Heavy Fouls. 1lc
Lstitesk. . . 8c
nes... 8c
Tie Lr 14
ee rl 7c

Radishes —- 50c dozen bunches hot
house.

Rhubarb—Hot house, 60c for five Ib.
carton,

Spinach—90c per bushel for Texas
grown.

Strawberries—Florida, 22c per pint.

Sweet Potatoes — Jerseys from In-
diana, $1.90 per bu.
Tangerines — $2.25 per bu.

Tomatoes—$1.25 per 8 lb. basket for
home grown hot house.

Turnips—75c per bushel.

Veal Calves — Wilson & Company
pay as follows:

Papey . ae

Ge... 5 @6c
Vegetable Oysters—30c per doz.
Wax Beans — $3.75 per hamper for

Louisiana grown.

—__2~-~-___

Branch House Opened At Battle Creek
Kalamazoo, Jan. 16—We are very
glad to announce the opening of a
branch confectionery jobbing house at
40 N. E, Capital avenue, Battle Creek.
The Goodrich Candy Co. has con-
ducted a confectionery jobbing house
at Kalamazoo for the past twelve
years, and has served the retail trade
of Battle Creek from this house. It is
with the idea of giving Battle Creek
merchants better service that this
branch is being opened. Arol Wright

will be in charge of the branch.

D. L. Goodrich,

Goodrich Candy Co.

——_+-+___
Four New Readers of the Tradesman
The following new subscribers hav:
been received during the past week:
Henry Raman, Grand Rapids,
Andrew G. Doorn, Kalamazoo,
D. A. Rollins, Three Rivers,

Blaine B. Henkel, Grand Rapids.

2-2. ____
Prohibition isn’t ending; it’s just be-
ginning. Read those restrictive laws
that the various states are passing and

see for yourself,

 

 

 

6

MUTUAL FIRE
INSURANCE

 

A Lone Wolf in Crime

The pyromaniac is the most myste-
rious, most dangerous and shrewdest
of all criminals. It has been said that
once a “pyro” always a “pyro.” As far
as is known, there is no remedy for
this warp in the brain. Pyromaniacs
annually kill hundreds of persons and
destroy much property. Unlike the in-
cendiarist the pyromaniac usuallly
stands by and gloats over the excite-
ment he has stirred up, often turning
in to aid in fighting the fire and in res-
cue of fire victims. Like the incendiar-
ist he is difficult to trace and hard to
convict.

Here we find a crime which comes
suddenly out of impulse and has noth-
ing to do with greed, revenge or no-
toriety and hence it is difficult to find
legal evidence against this type of “fire-
bug.”

A very eminent fire marshall of a
very large city who had devoted twen-
ty-five years work to the protection of
human life and property once said of
the pyromaniac:

“He does not belong to any one type.
He may be 14 or 64 years old. He may
be a man or a woman, rich or poor,
educated, or illiterate. He is usually
subnormal in mentality but often a per-
son of education; sane in every other
respect, but at times unable to resist
the desire to light a flame and enjoy
the mad excitement that follows.

‘‘Pyromaniacs are repeaters. So, if a
series of fires start in the neighborhood
of a pyro’s home, it is fairly easy to
strike the trail and accumulate evidence
which will send the maniac to jail or
assylum. But if he is a roving firebug,
the job is so much tougher and it takes
the sharpest kind of detective work to
Win out against him.

“Pyromaniacs annually kill hundreds
of persons and destroy much property.
There is no known remedy against
them but eternal vigilance by trained
and devoted men.”—Mutual Insurance
Journal.

—_2+2--.__
Built To Burn

It is probable that thousands of rural
and agricultural communities in which
the fire loss is extremely high because
of lack of adequate protection, do not
remedy the matter because they be-
lieve they can’t afford to. They feel
they are unable to make the appropri-
ations that would build and maintain a
good fire department, situated at a cen-
tral point where it could serve a wide
surrounding area.

As a matter of fact, they cannot af-
ford not to. Farm fire loss is a national
disgrace. On a proportionate basis, it
is a great deal larger, so far as both
lives and commodities are concerned,
than in cities. Crops and livestock and
other property, valued at millions, go
up in smoke each year—because the
nearest fire department is too far away,
because it is inefficient, or because
there is no fire department at all with-
in calling distance, and because farm
buildings are built to burn.

A number of states, notably Wiscon-
sin, have showed how rural fire pro-
tection may be achieved. They have

 

MICHIGAN

developed first-class departments, with
the best of apparatus and equipment,
manned by a trained personnel under
the command of an experienced mar-
shal. They have put money in the
pockets of all the home owners and
farmers they serve—they are helping
keep taxes and insurance rates down,
and are saving irreplacable lives and
property. Their examples should be
followed.

—————
The Modern Home

The small home of the future will be
a very different sort of a place than
that of the past. It will offer, at a
very moderate price, advantages, con-
veniences and comforts that were un-
known even in the mansions of another
time, It will be more attractive to the
eye, and offer infinitely greater possi-
bilities for originality in design and
treatment. And, most important of all
perhaps, it will provide the maximum
of protection against fire, tornadoes,
hurricanes and other destructive ele-
ments.

The objectives to be attained in the
modern home, are low first cost, low
depreciation, low maintenance and
long-time economy. And for three and
four or five thousand dollars, distinc-
tive homes embracing all these fea-
tures, may be had.

In the not-too-distant future there is
going to be a residential building boom
in this country. America is ‘short”
thousands of homes—population drift,
coupled with fire and obsolescence and
other destroyers, have continued to
increase the housing need at a time
when building of all kinds has been at
the absolute bottom. The wise home
builder, using modern materials and
methods, is going to get more for what
he spends than the home builder of the
past imagined would ever be possible.
—Industrial News Review.

ee
From The Cloverland of

Michigan

Sault Ste. Marie, Jan. 15—Favored
by a record-breaking fall of snow and
much zero weather the Sault is now
turning its attention to winter sports.
Citizens are now finding more time
on their hands after the holiday rush
and are taking out of retirement their
skis, toboggans, snow shoes and _hik-
ing costumes, the weather being ideal
for tramps in the woods. Cabin and
cottage owners are finding that there
is as much fun in the woods or on
lakes as in summer. Most of the roads
leading around the shore lines are in
fairly good condition. The CWA is
doing much work on the side roads,
making foot travel an easy matter, al-
through the snow is four and five feet
deep in places. Then, too, it is ex-
pected that we are to have a mid-
winter carnival again this winter and
that the toboggan slide will soon be
in commission again. We understand
that many other cities in the Upper
and Lower peninsula are pushing plans
for annual winter programs.

The Sault Snow Shoe Club, known
here as the B & B Club, held its first
outing this winter at Fred Shaws cot-
tage at Birch Point on Sunday. Last
year the club lost two of its charter
members, Dr. Ritchie and George Bai-
ley, who will be greatly missed and a
tribute was paid to our departed mem-
bers by John Olds, Sr., who was
spokesman for the Club. A new mem-
ber was also added to the Club in the
person of H. Marshall. The next meet-
ing will be held at the Fletcher cot-
tage, where a special program is being
arranged,

January has brought insurance of
bank deposits and people are putting

Items

TRADESMAN

their money into the banks again.

Oscar A. Northam, who for the past
two years has been manager for the
Woolworth store here, has been trans-
ferred to Minneapolis. Mr. Northam
has made many warm friends during
his stay here, who will miss him, but
wish him every success in his new loca-
tion. He is succeeded here by Mr. F.
N. McCarty, who has been in charge
of the Woolworth store at Houghton.

Miss Leala Seaman, manager of the
Seaman store at Drummond, is spend-
ing a few days in the Sault on a com-
bined business and pleasure trip. She
reports the ice bridge between Detour
and Drummond safe for travel, which
means more activity at Drummond
during the winter.

Harry I. Best, one of Pickford’s
leading grocers, paid the Sault a visit
last week, bringing a truckload of
beef and taking back a load of mer-
chandise,

Mr. John H. Rhodes, 58, Mackinack
county highway maintenance superin-
tendent for the state highway depart-
ment at St. Ignace, died last Wednes-
day at his home in St. Ignace, follow-
ing a paralytic stroke which he suffer-
ed last Tuesday. Mr. Rhodes was a
prominent merchant at St. Ignace for
many years, until a few years ago,
when he retired and later took up the
highway position.

Dafter is to have a new community
building as part of the $8,000 CWA
construction fund. The building will
be 40x100 ft., with a 17-foot ceiling. It
will also have a basement, The build-
ing will be erected with a baseball

. court and dance floor.

M. N. Hunt was elected President of
the Central Savings Bank at the an-
nual meeting last week. He succeeds
Mr. J. L. Lipsett, who has been Pres-
ident for many years.

It is safer to run into pedestrians
than into trains at grade crossings,
but not so good for the pedestrian.

William G. Tapert.

1909

FACTS WORTH CONSIDERING

January 17, 1934

He Was a Diplomat

“How did you make your neighbor
keep his hens in his own yard?”

“One night I hid half a dozen eggs
under a bush in my garden, and next
day I let him see me gather them. I
wasn’t bothered after that.”

One no longer need undo the door
chain to admit members of the family.
A new lock, embodying an inside safety
chain attachment, automatically de-
taches the chain when the key is
turned.

—_+.__

A new conduit is made of long cord
cotton fibers, bonded into a homoge-
neous mass with a special compound.
It is said to meet the most rigid re-
quirements of underground electrical
service.

—~++>__

A new safety night light consists of a
flashlight bulb set into a tiny trans-
former. It plugs directly into the cur-
rent outlet, is said to use so little cur-
rent that ordinary meters do not reg-
ister it.

—_~++>—____

A new screw driver, especially de-
signed for spark-plug testing, has a
neon tube built into its transparent,
nonconducting handle. A_ brilliant
orange flash signals a properly working
plug.

The old phrase said, “Put up or
shut up.” If you can’t put up some real
effort to improve your home town and
neighborhood, better shut your mouth
about its defects.

—~7 2 >____
Wit should be used as a shield for
defense rather than as a sword to
wound others.

1933

 

320 Houseman Building

 

24 YEARS

Without an assessment.
Of uninterrupted dividends to policy-holders.
Of prompt payment of properly adjusted losses.

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY

affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

Grand Rapids, Michigan

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

No interruption in dividend payments
to policy holders since organization

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

leet lemghner on cea

ee ae

January 17, 1934

TIN CAN TOURIST CAMP

 

Arcadia Claims To Have Originated
the Idea

Among the tourist features incident
to Florida is an organization of nation-
wide membership, which holds regular
meetings, has duly designated officers,
each with incumbent terms and duties
to perform and, in many ways, holds
quite as close to fraternal association
as some of much longer existence and
accompanied with more formal declara-
tions and obligations of affinity.

This organization does not, as some
suppose, derive its name from the early
large employment of which were form-
erly termed “tin lizzies” by the major
occupants of interstate highways, but
comes from the culinary and dietetic
habits of those who gathered in con-
venient camping places along the far
stretching roads and lived, for the most
part, from the contents of tin cans,
easily purchasable at every town
through which they passed, or near
which a camp was located .

Such a camp has long been establish-
ed at Arcadia, a self-sustaining little
city but a short fifty miles inland from
Sarasota, a trifle further North from
Ft. Myers and a similar distance South
and West of our own abiding place.
There the tin canners first organized
into the Tin Can Tourist Association
and the Camp, only a half mile out of
the city, is recognized as the original
home of the organization and here the
winter “Home Coming” is held —
though meetings and conventions are
held at various places on the map of
this and other states. It was to this
original camp and to its annual event
that we wended our—by no means
weary—way on Saturday last. We
had hoped to meet some of the sum-
mer residents of the Michigan Fruit
Belt and find a familiar face along wtih
a friendly hand. We saw no familiar
faces, but all hands were friendly. Com-
ing out from the Royal restaurant,
after an enjoyable lunch, we met at
the curb some people stepping out of
a car bearing a 1934 Michigan license.
They were a Mrs. Swartz and son,
from Coopersville, with whom we
joined in mutually pleasurable conver-
sation. Driving to the camp we parked
between two other Michigan cars, with
equally up-to-date licenses, and as our
own had the black on yellow plate,
which the county clerk had furnished
us on Dec. 1 and when we met the
owner of one—from Kalamazoo—we
felt rather at home.

As my parents were married in that
now prosperous city—once the biggest
village in the whole country—and my
own birth place was at Mattawan,
twelve miles West and where the
township school building is built upon
the site of my nativity—we easily or-
ganized a conversation. The gentle-
man from Kalamazoo is a consistent
booster for Florida—as am I, though
our reactions are not entirely alike in
some things. His understanding esti-
mate of defaulted bonds and taxes in
the two peninsula states decidedly dif-
fer from mine—he holding that Michi-
gan, even with its greatly exceeding
wealth and productivity is as badly in
arrears in tax payments and defaulted
bonds—proportionately—as is Florida.
Though I have been “nicked” to some

MICHIGAN

extent by defaulted Michigan bonds
and know many others likewise wound-
ed, I cannot accept the assertion of
the gentleman from my native heath.
Although I have persistently and con-
sistently testified to my faith in the
future of Florida it is, I think, too
much a test upon my native-state loy-
alty to follow a fellow Wolverine when
it necessitates a declaration contrary
to statistics and enumerations, together
with financial inventories, pro and con.
However, our new acquaintance did
have a superior knowledge of the geog-
raphy of Florida, its highways and by-
ways, and information toward which I
concentrated inquiry, with the hope
that it will be valuable to this column
and its readers in coming issues.
The “tin canners” camp at Arcadia
is well located, even though not as spa-
cious as some other meeting places of
the clan, Within recent years the offi-
cial “headquarters” has been removed
to Sarasota by vote, in which many
readers of this column from points
North participated. Many more peo-
ple from the Fruit Belt of Michigan,
for instance, make their winter home
in Sarasota or at other points on the
West coast than at Arcadia or all other
inland points. The Arcadia camp, as
we saw it only a few days ago, is made
up about half and half of house cars
and cars with accompanying tents.
The former occasionally approach the
Pullman type, with self-contained mo-
tive power and may run on down to
the smallest car with a miniature two-
wheel trailer, proportioned to accom-
modate — doubtful word—two snugly
fitted persons, covered with a small
canvas top, slightly higher at the cen-
ter than on the sides. Tent accommo-
dations run about the same range,
from palatial size and equipment to the
pup tent into which one person may
crawl for his nightly rest and refuge.
Streets and boulevards are laid out
along which house-cars and tent-cars
are lined up as are residences in a sim-
ilar area in a town or city. Although
unsuccessful in my efforts to meet the
mayor, or city manager or whoever the
local Poo Bah may be who reigns su-
preme over the home camp, when the
annual reunion is in session, I got the
general political line-up from my com-
patriot, the man from Kalamazoo. Ap-
plicants for camping privileges are as-
signed according to their preference or
presence, subject to their arrival or
application. The camp fees are 25c per
night, or $1 per week and it is easy
to make pre-arrival reservation by ad-
dressing the camp manager, with de-
scription of location desired—accom-
panied by deposit. If a person, or a
group, should arrive at the camp un-
equipped with car or tent these con-
veniences could be easily acquired, I
judge, from having seen numerous
“For Sale” on all sorts of equipments.
The usual tourist resort recreations
—the shuffleboard, horseshoes, check-
ers, dominoes and tennis—are found at
most camps and a golf course not far
away. At most places where I have
been there is usually some “self-start-
er” of a helpful nature who voluntar-
ily assumes to take charge of affairs—
calling the count at shuffleboard and
tennis games, though such a person
must be just a natural hunter for
trouble. Tennis seems to suggest some-

 

conditions,

TRADESMAN

thing more of youth and agility than
one would naturally associate with
those seeking rest from physical exer-
tion or escape from trying climatic
3eing rather more familiar
with tourist towns, where age prevails,
I was surprised at the number of com-
paratively young people among the
camp ground. But they were an order-
ly and well-behaved lot, probably ac-
companying parents and their presence
well-accounted for,

Though I found license plates from
nearly every state—the Pacific coast
and all Southern states not excepted—
the greatest number were from Flor-
ida and Georgia. It would seem a bit
strange that the residents of the Sun-
shine State should seek surcease in
camps when the same salubrious winter
atmosphere would be found in their
own door yards and when this is the
season of activity in growing and gath-
ering crops—the fruits of their groves
and gardens. The habit of enquiry
elicited the information that a large
percentage of these Florida and Geor-
gia license plates belonged to persons
from other states, who found it a mat-
ter of convenience or economy to se-
cure their license plates down here,
rather than to send home for them at
a considerably increased cost. For in-
stance the weight tax in Georgia is but
$3 per year; thus an owner from most
of the Northern states would save
money by paying for a full year in
Georgia and then, if required, to renew
in mid-summer for the balance of the
year and still be ahead of the game—
if he could ease his conscience of dis-
loyalty to his home state, where the
tax need is great. Harry M. Royal.

—_»+~-<-___
Some Results of the Floods at Seattle

A Seattle correspondent of the
Tradesman sends a graphic account of
the situation in that city, as follows:

We have been and still are suffering
from floods, the lower country being
completely under water and traffic
still being re-routed. It is due to the
unseasonably warm weather and the
melting of the early mountain snow.
For four days before Christmas there
was no train service out of the city.
Highway transportation was almost at
a standstill due to the slides and
washed out bridges and the storm
made flying unsafe. Seattle was host
to many unwilling guests who did not
anticipate such a long stay in town.
In Seattle, Queen Anne, Beacon and
the West Seattle areas suffered most
from side hill slides, some parts being
isolated for two weeks. Row upon
row of houses built on side hills for
the “view” slid down, completely de-
molished, while the loss of live stock,
farm implements, personal property
and houses of the settlers in the White
River valley, South of Seattle, is seri-
ous enough to warrant Government
aid in re-establishing these people
again. The weather continues warm
and while the waters are not rushing
down as they did, the water that is on
the low lands is still there and reced-
ing but a few inches daily. Seattle got
fifteen inches of rain in December, but
Hoquiam got forty-two. My husband
was caught on his way back from the
mine in the first night flood, roads were
blocked and he wandered around the
foot hills over temporary detours like a

 

 

7

mountain goat and got in seven hours
late. Since then he has been able to
make it in reasonably good time, so we
could keep on selling coal.

Christmas and the New Year were
very sedate of necessity. With every-
one we knew in business hanging on by
the skin of their teeth and their faith
that some day business would come
back, we have had little occasion or
opportunity for entertaining or being
entertained. A twelve hour drag daily
just about permits one to eat and sleep
in their off time. I took enough time
out to prepare the usual turkey dinner
and on New Year’s eve we went to
town to see the sight. The streets were
simply jammed with crowds, all cele-
brating, but I think the majority con-
tented themselves with a little beer.
Our legislators are in session trying
to frame some liquor laws and of all
the asinine performances they put on—
they are ridiculous to the nth degree.
They have about decided to put the
state in the liquor business, which will
permit the governor to appoint about
2,000 new employes to run the stores,
etc. Any public drinking to be banned,
and if they go ahead on the proposed
plan, we will have the bootlegger with
us from now on. A block of the legis-
lators elected last year were from the
ranks of the organized unemployed.
That session holds the record for put-
ting over the most nuisance laws
strangling business of any ever held.
They put over a state income tax which
would have hit everyone with no ex-
ceptions, so the Supreme Court held it
unconstitutional. They also put on an
occupation tax which makes retailers
of any sort pay a tax on their gross
receipts with no deduction for business
expanse, labor or materials. It exempts
professional men, judges and lawyers
and the new legislature is attempting
to put them into our class and tax them
also. One representative said that
since the occupational tax was now in
the courts it would be unwise to take
in the Supreme Court judges lest they
declare the whole act invalid. If that is
law, I am a Chinaman. Now we pay
a 6c gas tax which is to go to the
building of highways and which is ad-
mittedly diverted to other uses while
contracting stands. still Waiting for
highway funds. We make four reports
of tonnage carried and mileage traveled
outside each corporate limits each year
and have a state auditor go over our
books to determine that we have not
hauled for hire or on a tonnage basis.
This gave a few more jobs to the job-
less. The occupation tax means that
another auditor from the tax depart-
ment of the state goes over every de-
tail of your business four times yearly
and verifies your statements of the tax
due. The telephone company and the
privately owned electric light com-
pany have it in court now with the
understanding that it will be carried to
the U. S. Supreme Court when it is
conceded it will be declared unconst-
tutional, but in the meantime the small
fry pay the tax and wonder how they
can get it back if the ruling is favor-
able. So now we have the Federal in-
come tax men, the state men, the de-
partment of labor, the NRA investj-
gation men—all apt to move in on us
any day. No small business man is
supposed to live in this State, it appears.

 

8

SURCHARGE QUESTION AIRED

Lack of cost knowledge and an un-
willingness to lean backward in the
formulation of surcharges may prove
costly to many industries, if the Recov-
ery Administration is serious in its im-
plied threat to revoke some of the code
clauses that ban sales below cost and
provide for open prices. While the
hearing on price advances in Washing-
ton during the week did not bring out
absolutely damaging evidence against
manufacturers, it did leave some ques-
tion as to whether they acted as wisely
as they might have.

Some months back, the National As-
sociation of Cost Accountants made a
study of cost systems used by trade
associations and similarly mentioned
the lack of adequate knowledge on cost
accounting. Considering the diversity
of opinion on cost methods and the
lack of uniformity in the expenses of
manufacturers in the same industries,
it becomes understandable why the sur-
charges, hurriedly computed and put
into effect in many lines, are the sub-
ject of discussion.

Of course, in a great many instances,
the surcharges were only fair, but in
other cases undoubtedly they were too
liberal. When manufacturers get to-
gether with the purpose of recommend-
ing differentials, there is an attempt to
care for everyone, including the high-
est cost producers, with the result that
the surcharges do not reflect a fair
average increase. The amazing rever-
sal in net earnings for many companies
during 1933 suggests that the surcharg-
€s more than compensated for increas-
ed expenses under the NRA.

There is this to be said for the man-
ufacturers, that in so many cases where
they have only an incomplete knowl]-
edge of their costs, distributors and
consumers are even more ignorant, and
the charges of the latter must be con-
sidered with this in view.

ie

GATHERING MOMENTUM

Business activity continues to gather
momentum and prospects for an accel-
erated upward trend are brighter. Com-
modity prices have moved up slightly,
the motor shows are breaking all at-
tendance records, with sales also
heavy, and the Government appears on
the road to stabilization of the dollar.

The latter development held the at-
tention of the financial markets and if
accomplished would seem to remove
one of the last barriers, according to
many, to a full restoration of business
confidence. Its importance has always
been a moot question, however, and
regardless of what is done, business
seems determined to plow ahead. Re-
ports that the NRA would seek a
shorter work week for industry, possi-
bly one as low as 30 hours, did not
cause much of a furor in industrial
circles, probably because the contin-
gency is somewhat remote and also be-
cause business leaders have lost some
of their fear of reduced working hours.

Although actual results from the
industries composing the weekly busi-
ness index were better for the week
ended Jan. 6 than in the preceding
period, the figures slipped back slightly,
as the increased operations in three
lines did not come up to seasonal ex-
pectations. Cotton forwardings were

 

 

MICHIGAN

sharply higher, while electric power
and automobile production gained.
Considering the high rate of steel ac-
tivity in the last quarter, the fact that
operations advanced even slighly for
the first week of the year was surpris-
ing. Automobile output may now be
expected to gather speed, as sales have
picked up sharply.

 

DRY GOODS CONDITIONS

Reports on retail trade during the
past week were of a highly encourag-
ing tenor. Here and elsewhere a con-
tinuance was noted of the up-trend in
sales volume noticed since the close of
the Christmas shopping period. Do-
mestics, a wide variety of home wares
and men’s apparel sold notably well.
While it is true that retail comparisons
this month and for the two succeeding
months will be against figures for the
depression low last year, it appears in-
disputable that consumers now are in
frame of mind to buy freely.

The Federal Reserve report on na-
tionwide department store sales for last
year, issued during the week, showed a
drop of 5 per cent. under 1932. No dis-
trict showed a gain, with the Dallas
district, however, being unchanged.
This is a higher percentage of decline
than the drop of 3.4 reported by the
Controllers Congress of the National
Retail Dry Goods Association. It is
understood the latter survey included
more stores.

As was foreshadowed early in the
Fall, the mail order houses made the
best comparative showing in distribu-
tion last year, with an average rise of
3.77 per cent. Shoe, variety and drug
chains followed with smaller increases.
Grocery and apparel chains reported
recessions,

In the wholesale markets, the initial
Spring buying was the best in four
years. The peak of purchasing is now
due and there is every indication that
the aggregate of the orders placed will
be gratifying.

rarest

RETAILERS CONVENE

Some 5,000 merchants, representing
large and small stores all over the
country, are this week in session in
New York for the annual convention
of the National Retail Dry Goods As-
sociation. They are convening under
economic conditions substantially im-
Proved over those prevailing when they
met last January. That the various
sessions of the convention will further
build up merchant confidence in the
outlook is unquestioned.

It is a fact, however, despite the im-
provement which featured the last half
of 1933, and is still continuing, that
dry goods retailers, and other distribu-
tors as well, are by no means out of
the woods. At the close of last year,
department store trade still stood some
40 per cent. below the peak of 1929.
Higher prices may reduce this gap,
but they cannot obscure the fact that
retailers must make many readjust-
ments to meet new conditions.

Outstanding in the readjustments is
the need of expense reduction. By this
is meant not a hasty and direct drive at
lopping off here and cutting there.
Rather there is a philosophy of expense
reduction, arrived at by better buying
and merchandising, the cutting of
mark-downs, more sales and more

 

TRADESMAN

profit per square foot of selling space.
Tackled in this way, expense reduc-
tion no longer is a mere depression
shibboleth, but offers a real path of
readjustment to the alert retailer.

 

EXPORT CREDIT PLANS
Foreign trade interests will turn at-
tention upon Washington this week in
the expectation that definite word con-
cerning the manner in which long-term

credit sales to Russia and to other
markets are to be financed will be
forthcoming. Foremost in the minds

of exporters is the hope that the un-
certainty regarding the government’s
stand on insuring, as well as financing,
foreign orders will be cleared up.

For more than two months manufac-
turers with foreign trade interests have
been waiting to hear what the govern-
ment will do to help them in moving
capital goods and other products to
Russia and other markets where buyers
are insisting upon extended terms. At
Washington it is stated that the admin-
istration is willing to move as soon as
committees appointed by exporters
themselves can complete plans for the
governmental approval.

The Soviet trade delegation which is
expected to confer with producers in
industries from which Russia will buy
merchandise is due in this country
around March, The need for speed in
setting up facilities for handling Soviet
business is obvious, since it will be
necessary to have an established meth-
od in operation by the time the dele-

gation reaches these shores.
pce ed

TRADE ADVANCE CONTINUED

A marked expansion in manufactur-
ing and wholesale activity in the metro-
politan area was in evidence last week,
according to the report prepared espe-
cially for The Times by the New York
Credit Men’s Association. More than
65 per cent. of the companies replying
to the association’s questionnaire indi-
cated an increase in sales over the pre-
vious week, 25 per cent. reported no
charge and less than 10 per cent. men-
tioned declines. Collections were re-
garded as fair by 54 per cent., good by
40 per cent., slow by 6 per cent.

A general improvement in food sales
was reported, with cheese products, ce-
reals and bakers’ supplies moving
ahead. Dresses were ordered liberally,
demand for accessories picked up and
hosiery sales improved. Silk Piece
goods showed a marked expansion in
demand, while woolens and linens were
slightly better. Chemical orders were
larger, hardware and housefurnishings
showed more activity, while electrical
appliance sales were unchanged. The
call. for paper and paper goods im-
proved, paint-brush sales fel] back, ce-
ment orders were unchanged and sales
by importers increased.

PLAN ADVISORY BOARDS

Co-operation of foreign traders with
staffs of the twenty-four domestic offi-
ces of the Bureau of Foreign and Do-
mestic Commerce is provided for under
a plan announced through the Nation-
al Federation of Foreign Trade Asso-
ciations. An advisory committee con-
sisting of five foreign traders in each
city where the Department of Com-
merce has an office is to be appointed
within the coming two weeks. The
committee is expected to co-operate

January 17, 1934

with office managers in enabling them
to get the greatest results possible with
the limited budgets under which the
branch offices must operate.

According to the announcement
made, the committee, when appointed,
will “confer at once with the manager
in charge of the bureau office concern-
ing any problems which at present call
for discussion and action and arrange
for future co-operation. These plans
for active co-operation with the local
bureau will include any services which,
owing to curtailment of the foreign
trade activities of the Department of
Commerce, have been abandoned or re-
duced.”

 

 

OPPOSE CUT IN HOURS NOW

Any imposition of a shorter work
week on industry should be delayed for
several months until the many codes
now going into effect have been given
a chance to operate, according to opin-
ions expressed by business leaders, in
discussing General Johnson’s state-
ment that a reduction in hours would
be sought.

Industry’s main objection to a re-
duced week is that it would tend to
increase costs further, although the
rise would not, naturally, be as sharp
as when the first cut in hours was
made. It was felt that with business
picking up, some time should be al-
lowed for the increased purchasing
power to get into circulation, to deter-
mine whether or not a normal recov-
ery cannot be achieved on the present
hour basis. It may be necessary to
make permanent adjustment in the
hours for some industries, it was
thought, with the statistics now being
gathered showing whether such a re-
duction is necessary. However, until
the NRA has been given further time
to work out, another cut in hours was
regarded as unwise.

—— eee

If profit and profit alone be the end
sought by human effort, then society
must reconcile itself to steady disinte-
gration, constantly increasing conflict
between individual groups and nations,
and eventual destruction. It is only
when men rise above domination by
the profit motive and learn to subordi-
nate profit to service, that the social,
economic and political orders begin to
come in sight of a firm foundation and
a continuing existence, with peace and
happiness assured to the great mass of
mankind at least—Dr. Nicholas Mur-
ray Butler,

i

One very important ingredient of
success is a good, wide-awake, persis-
tent, tireless enemy. One enemy is
worth twenty friends, in promoting
success. An enemy to an ambitious
man is like the rhinoceros bird to the
rhinoceros, When the enemy comes
the rhinoceros bird tells about it. When
a successful man is making mistakes
the enemy immediately calls attention
and warns the man. Get for yourself
a first class enemy, cultivate him as an
enemy, and when you achieve success,
thank him.

SS

Designed to minimize loss of anti-
freeze solutions and water, new radia-
tor control valve for automobiles in-
serts in the overflow pipe, whistles a
warning when the motor overheats.

 

 

SEMI ae Pea

ea een nema ee

beans

ong nese ted

fi
;

 
   

‘ciunsicamemsteastrtte es

—

 

 

 

January 17, 1934

OUT AROUND

 

Things Seen and Heard on a Week
End Trip

The weather took on a nasty aspect
Saturday morning and turned the
Streets into slush. Before noon, how-
ever, the sky brightened and 12 o’clock
found us headed for Holland, where I
made six calls on leading merchants.
They were all vitally interested in the
new code signed by President Roose-
velt Dec. 30. They had all read it half
way through and were glad to be as-
sured that the latter part of the code
deals so strenuously with chain store
methods and abuses that the chains
will have no buying advantages over
the independent merchants hereafter
and that they will be unable to treat
their employes as serfs and slaves from
now on. I never saw the merchants I
called on in so happy a mood as they
were Saturday, due to increased vol-
ume, the liquidation of old accounts
in whole or in part and the prospect of
their having an even break with the
chains so long as the code continues in
force.

 

One of the best analyses of the new
code I have seen is that prepared by
the editor of the Grocery World, of
Philadelphia. The editor was a lawyer
before he was an editor and has a hap-
py faculty of summarizing situations
briefly and accurately, His summary of
the code is as follows:

No retailer shall increase the
price of anything sold after the
code takes effect (it takes effect
January 6th) over the price on
June 1, 1933, except to cover in-
creased costs caused by the code,
or increase in market prices. If,
however, the price on June 1.
1933, was a distress price, in other
words, below the regular market,
the above rule doesn’t apply.

Where goods have been bought
for future delivery, and the sell-
ers costs have increased on ac-
count of the code, retailers are
recommended to pay enough
more to cover that. The language
does not go so far as to say that
they are absolutely obliged to.

Loss leaders are declared to be
an unfair trade practice, and are
prohibited. Retailers, however,
can forego profit if they choose,
but must at least get their invoice
costs (or replacement cost, which-
ever is lower), plus transportation
cost to the point of sale (if over
25 miles), plus cost of labor in
the store. (The transportation
clause is not yet in effect. The
President wants more hearings on
it—for the present it is suspend-
ed but may eventually be adopt-
ed.) The labor cost is to be fixed
by the code officials. Another
exception is that a retailer can
meet a competitor's price on any-
thing, if such price is in conform-
ity with the code. If, however,
meeting a competitor's price
means cutting below the code
limit, the retailer doing it must
at once. notify his nearest trade
organization. In spite of the
above a retailer can cut the price

MICHIGAN

to clear out odds and ends of
stock, or perishable stock, or im-
perfect or damaged stuff, or to
liquidate a business, or when sold
in quantity. If a premium or pre-
mium certificate is given with an
article its price must be included.

No retailer must use deceptive
or inaccurate advertising. Or ad-
vertising reflecting on competi-
tor’s or competitive products. Or
advertising which claims to gen-
erally undersell competitors. This
is aimed at the chains.

No retailer can bribe a cus-
tomer’s employe to influence cus-
tom.

No retailer must obstruct the
sale of an article a customer has
asked for in order to sell a sub-
stitute.

No retailer must accept an ‘‘ad-
vertising allowance’’ from a man-
ufacturer or jobber unless on writ-

ten contract specifying the service

to be rendered, and unless the
allowance is a fair return for ac-
tual service to be performed. The
advertising allowance must be
paid separately and not simply
deducted from the price of the
article; also, it must be given to
any retailer willing and able to
render the service, not simply to
chains as heretofore. This is a bad
blow for the chains.

No retailer can accept a ‘‘quan-
tity’’ price unless it is legitimately
based on quantity. Another blow
at the chains.

No retailer shall discriminate
in price between customers un-
less there is legitimate reason
for it.

No retailer shall accept an un-
earned cash discount.

No retailer shall compel a buyer
to buy one product in order to
obtain another.

No retailer shall accept, in pay-
ment for merchandise, non-nego-
tiable scrip, company checks, etc.,
unless the funds of the firm issuing
same are tied up in bank failures.

No retailer shall buy, sell or ex-
change anything which by some
code is required to bear the NRA
Eagle, unless it does so bear it. If
merchandise was in stock before
the Eagle was adopted, and there-
fore does not bear it, it can be at-
tached, provided the current man-
ufacturer of such article bears it.

The enforcement of the code

from a trade standpoint, is in

charge of the National Food and
Grocery Distributors’ Code Au-
thority, composed of elected rep-
resentatives of the trade organ-
izations represented.

This code contains practically
nothing new from what has
already been forecast, published
and discussed. It undoubtedly
gives the retail grocer some pro-
tection, especially against the
most ruthless phases of price-cut-
ting. Under the loss leader pro-
vision, a retailer must get back his
cost of the goods sold, or replace-
ment value, plus the cost of labor
in his store when that is fixed—if

eae 2 PO ALTRI 0 TRIN NY a A ITS NO a

  

TRADESMAN

it ever is—by the administration
officials. He can therefore cut a
price only to the extent of his
profit and his general overhead
(rent, heat, light, etc.). That, if
enforced, should keep the most
ruthless cutters within some
bounds anyway. Hitherto they
have not been kept within any

bounds.

There is some rather foolish
stuff in the code which will never
amount to anything. I refer to
that part which gives you the right
to meet a competitor's pride, if
that price in in accordance with
the code. But if it is in accord-
ance with the code you can meet
it anyway, and need no special
permission. The particularly fool-
ish part, however, is the require-
ment that if you do meet a com-
petitor’s cut price, you must at
once sit down and notify your
nearest grocers association. | can
see that being done.

The chains are handed some
sharp blows in this code, which is
a nice present for the independ-
ents.

 

Every one I called on in Holland
asked, me what I thought of the pro-
posal to create a ship canal between
Holland and Grandville, I noticed a
merry twinkle in the eye of each en-
quirer, so I knew I could answer the
enquiries with my usual frankness and
candor without giving offense. I told
them I considered the scheme one of
the most foolish contraptions I had
ever seen presented to intelligent peo-
ple, because such a canal could under
no circumstances ever be made to pay
expenses. Long-time readers of the
Tradesman will recall how I stood
back of Senator Smith’s attempt to
secure the deepening of the channel of
Grand, River between Grand Rapids
and Grand Haven. I contributed to
every voluntary fund which was raised
to assist the undertaking and lost the
$2,000 I very foolishly put into the
last ill-fated steamboat project. Only
a few months before he passed away,
Senator Smith sat on the porch of my
Lamont home—with miles of Grand
River before us—and said that he
could have put his great project
through if the people of Grand Rapids
had not exceeded every reasonable lim-
itation by creating two great steam-
boats which were large enough to nav-
igate Lake Michigan. They made a
few trips and were finally sold for 10
per cent. of what they cost. Without
the enthusiastic assistance of Senator
Smith, the Grand River project died
aborning and the War Department put
a quietus on the scheme by making
Bass River the head of navigation on
Grand River.

 

The theory on which an inland canal
is predicated is that it serves a territory
which will enable barges or ships to
secure cargoes both ways. The only
canal of this kind which pays is the
Erie canal, because its barges can se-
cure full cargoes, both going and re-
turning. In the case of Grand Rapids
a dozen shipments of coal would sup-
ply the requirements of this city for a
year and then we are through. We

 

9

have no heavy freight to transport to
distant points. Furniture cannot be
shipped by water to any extent be-
cause Our manufacturers insist that all
carlot shipments be packed by them-
All shipments to the Pacific
coast are assembled in a warehouse
they erected themselves, so that ship-

selves.

ments may be made in full carloads as
soon as enough freight is assembled to
justify a carload shipment to a single
city,

 

The scheme to create a ship canal
from Grandville to Black Lake may be
the means of furnishing many dinners
for the promoters, but the report of the
hard-headed engineers of the War De-
partment, if it is ever forthcoming,
will put a quietus on the project, pro-
viding the engineers make an analysis
of the traffic which does not exist to
keep up such a waterway. I had no
idea the long-headed men of Holland
could be attracted by such a project,
so I was not at all surprised at their
attitude. One of the best waterway
engineers in the United States recently
placed the seal of disapproval on the
undertaking, as follows:

Advocacy of a ship canal from Grand
Rapids to Holland worthily commends
the energy and enthusiasm of John
Buys and the unquestioned desirability
of an adequate survey to furnish data
sufficiently accurate for judging the
soundness of such a project.

Data on the economics of water
transportation are, however, readily
available with which to work the prob-
lem backward to the conclusion as to
how much Grand Rapids would be
economically justified in spending to
secure the suggested reduction in trans-
portation costs.

In general, we think only of trans-
portation costs to shippers, which nor-
mally are 11.3 mills on 392,000,000,000-
ton miles by rail;1.2 mills on 71,000,000,-
000-ton miles by lake; 3.9 mills on 6,-
000,000,000-ton miles by river. But this
comparison overlooks the subsidies at
the taxpayer’s expense.

To make a fair comparison, first
credit the railroads with $400,000,000
taxes they pay to run our Government,
whereas boat facilities are donated by
the government. So, first compute
what rail costs would be if the Gov-
ernment remitted all taxes, furnished
the right-of-way, maintenance-of-way
paid for by the state, cities furnishing
free terminals, etc., as is now done for
boats.

Rail service, being faster and more
dependable, accounts for at least 20
per cent. differential; hence, direct
comparison can be made only with low
grade commodities transported in train-
load lots.

For Ohio river navigation annual
maintenance and charges on $240,000,-
000 initial expenditures really involve a
subsidy on the 2,600,000,000-ton miles’
traffic of about 5 mills per ton mile.
The average freight rate for class 1
Ohio valley railroads is 8.83 mills, but
for low grade river class freight is 6.5
mills as against 5.5 mills average by
river. Public taxation contributes 5
mills to save the shipper the difference
of 1 mill.

Similarly on the New York barge
canal, enlarged at a cost of $176,000,-

(Continued on page 23)

 

  

10

FINANCIAL |

 

Aiding the Farmer to Finance His
Produce

A few farmers have attempted to
sell their credit on the central money
markets where the cheapest interest
rates are obtainable. To do this would
cut many dollars from farm expenses,
which is just as effective as obtaining
more income.

To sell successfully on the central
markets, the farmers have found they
must co-operate and pool their prod-
ucts into volumes large enough to at-
tract buyers and to give them a voice
in the market. The individual is usu-
ally lost in the large markets.

But he can co-operate with his neigh-
bors in setting up a local credit plant,
which will ship his credit to the large
money centers to be sold at the best
possible price, which, to the farmer,
means the lowest interest rate.

When farmers have wanted to sell
their products co-operatively, they
were generally faced with that dreaded
task of raising money to build the milk
plant, the potato grading and storage
warehouse, the fruit packing shed, or
the grain elevator. Many such enter-
prises have been abandoned because
the capital was not available.

Under recent legislation, the farm-
ers find no such difficulties in setting
up their local credit co-operatives: for
the Production Credit Corporations, or-
ganized in each land bank district, pro-
vide the initial captal for the local
organizations, known as_ production
credit associations. The corporation is,
in reality, a co-operative holding com-
pany which organizes, capitalizes, and
supervizes its local organizations.

The farmers are required to pro-
vide part of the ultimate capital. They
must own 5 per cent. of their loans
in stock of the association. In this way,
the members of each credit association
own about one-fifth of its capital and
the corporation owns four-fifths.

Such an arrangement is accomplished
by the use of two classes of stock;
“A” stock and “B” stock. The “A”
stock of the association is non-voting,
is preferred upon its liquidation, and
is bought by the corporation.

Each holder of “B” stock is entitled
to one vote. This stock can be held
only by active borrowers. Both stocks
share equally in dividend payments
and neither carries double liability,

These credit associations will market
production credit only, and just one
grade of that, the best. By production
credit is meant loans for the purchase
of feeder and stocker cattle, sheep and
hogs, for increasing or improving
breeding herds and flock and dairy
herds, for producing staple crops, and
fruits, for poultry production and for
the many other productive farm en-
terprises.

Most of the credit will run from 3
to 12 months, but such loans as those
on breeding and dairy cattle will be
renewable. The maximum period is
three years.

By the best grade of credit is meant
not only that the loans must be ade-
quately secured, that the borrower
must present a good financial state-
ment, and that he must have a definite

 

MICHIGAN

plan of repayment, but, in addition, that
borrowers must have a good moral
character.

The local member of the association
takes his application for a loan, his
note, his credit statement and_ the
mortgage on acceptable chattels to the
secretary-treasurer of his local associa-
tion. The local inspectors inspect his
security to see of it comes up to the
grade requirements. The local loan
committee also passes upon it.

If the loan is approved, the note is
then sent to the central sales agency—
that is, the intermediate credit bank—
to be sold. There, again, the loan is
inspected and, upon approval, the full
that is, the face value of
the note—is returned to the local as-
sociation and to the borrower at once.

This central sales agency accumu-
lates these notes until it needs more
funds, and then uses them to secure
an issue of its short-term notes or de-
bentures. In reality, it is marketing
these farmers’ notes it has accumulated.
The notes have been selling for a good
price, or to be more exact, a low rate
of interest—about 2 per cent.

What are the marketing charges?
The product sold for 2 per cent. in-
terest or discount, and the interme-
diate credit bank charges 1 per cent.
for selling it, which makes the total
charge 3 per cent. Then the local as-
sociation adds 3 per cent. for its serv-
ices, which makes the total interest
charge to the borrower 6 per cent.

These interest charges are not paid,
however, until the note is due. In ad-
dition, the cost of inspection is borne
by the borrower, just as the dairyman
pays for having his herds tested and
his barns inspected.

William I. Myers,
Governor Farm Credit
Administration.

Corporations Would Up

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:

New Majestic School for Dancing,
Detroit.

Mutter-Lepper Corporation, Detroit.

J. Gmeiner Co., Detroit.

K. K. Co., Detroit.

Wm. E. Long Co., Detroit.

Mills Baking Co., Detroit.

Monument Square Realty Co., Grand
Rapids.

Lansing Rubber & Products Co.,
Lansing.

Miller-Judd Co., Detroit.

Vickers-Burk, Inc., Fulton.

Federal Finance Co., Detroit,

Lee F. Redman Studios, Detroit.

American Fibre Ply-Wood Case Co.,
Grand Rapids.

A. P. Fiske Co., Inc., Kalamazoo.

Sterne-Jay Corp., Detroit.

Flintkote Corporation, Lansing.

Everygirl’s Publishing Co., Grand
Rapids,

Berry Chevrolet Company, Detroit.

Rasch, Radike, Peters Co., Detroit.

New Home Sewing Machine Co.,
Detroit.

3erkwill Holding Co., Detroit.

—_>+-__
The Usual Custom

“I understand your wife came from a
fine old family.”

“*Came’ is hardly the word — she
brought it with her.”

sales price

 

  

TRADESMAN

Proceedings of the Grand Rapids
Bankruptcy Court.

Jan. 8. On this day the schedules, in
the matter of Ben Krause Co., bankrupt
INO. 5512, were received. The schedules
show total assets of $14,044.11, and total
liabilities of $21,629.75, listing the follow-
ing creditors:
ilediae Internal Revenue, Detroit $18.61

City Treasurer, Grand Rapids_. 765.65
Samuel E. Schelling, G. R.---__- 100.00
Benjamin H. Krause, G. R.______ 300.00
Martin Goons G Ro 40.00
oun iueeasce Go Ro 62.50
Bec of Slate Lansing 2° 8 25.22

State Board of Tax Admr., Lansing 32.96
A. G. Werke-Anker, Bielefeld,
Oremany _--
American Shoe Mach. Co., St.
Lous oe
Armour Leather Co., Chicago____ é
Atlas Tack Corp., Fairhaven, Mass. 30.00
Broadway Wood Heel Co., Lynn,

AR 93.30
3urlington Blanket Co., Burlington 14.80
Baldwin Rubber Co., Pontiac ___ 30.68
B, FE. Brown & Co., Boston. ___ 26.88
Chas. F. Baker & Co., Boston__ 43.94

Behr-Manning Corp., Troy, N.Y. 44.00
Churchill Mfg. Co., Lowell, Mass. 18.00
Champion Shoe Mach. Co., St.

Se 023.04
Martin Den Graber G Bo. 78.38
Kmor Merchandise Co., Worcester 20.00
Essex Rubber Co., Trenton______ 215.43

Empire Stamp Tool & Mfg. Co.,

Se 0s 17.15
Eberle Tanning Co., Westfield____ 617.28
Everett & Barron Co., Providence 283.41
Franco-American Thread Co.,

m Hampton, Conn 133.62
Fiebing Chemical Co., Milwaukee 116.54
Globe-Excelsior Oak Tanning Co.,

Louisville Ky 168.40
Grob Bros., West Allis, Wis.____ 3.68
Gold Dust Corp., Indianapolis____ 53.76
Griffin Mfg. Co., New York______ 155.15
Hauser — Reisfeld, New York__ 6.50
Hoffner Bros. Co., Cincinnati, O. 79.01

Hutmacher Braiding Co., Patterson 50.42
‘Hyde Mfg. Co., South Bridge, Mass. 19.55

he lL TS: Co, Elyria, GO... | 23.88
Kistler Lesh & Co., Boston____ 5.52
Beu 2 Krause Go Ro 1,421.00
Ruby BR. Krause G Ro |. 325.00

Lincoln Lace & Braid Co.,

Providence 24.35
Lamac Process Co., Erie_________ 3.41
Laing, Harrar, Chamberlin, Phila. 547.66
Lindenoid Sole Lea. Co., New York 497.30
Linen Thread Co., Chicago______ 24.00
Fred H. Locke Ins. Agency, G. R. 105.83
Milford Stain & Blacking Co.,

Metorg 16.60
Minnesota Mining & Mfg. Co., St.
Paul 47.57

John C. Meyer Thread Co., Lowell 58.50
Manassee Black Tanning Co.,

pereioy, Calet 353.07
The Du Di Co., Cleveland. 53.31
O'Sullivan Rubber Co., New York 40.19
Pawtucket Stand Braid Co.,

frovidente = 38.24
Quick Work Leather Prod.,

Rome Fas 9.22
John Rauschenberger, Milwaukee 17.74
Hans Rees’ Sons, New York______ 67.66
Polyshine, Inc., Rochester________ 200.05
Fred Ruefing Lea, Co., Fond

a ae 3.83
mato (0. CnicarG 15.00
The Schiffman Co., Brooklyn____ 42.50
Scherer Leather Co., Milwaukee__ 23.25
ea SChRling | Ro |. 337.14
Seiberling RubberC 0., Akron.___ 26.88
Silverite-Butterman Co., Boston__ 95.15
imwin Seating Co. GG. Ro 35.00
Thompson-Ehlers Co., Chicago__ 215.92
United Shoe Mach. Co., Boston__ 219.54
United States Rubber Co.,

rwovinence 381.36
Vamp Eez Co., New York________ 12.32
Wheeler-Van Label Co.,, G. Ro 3.49
Wizard Co. St TLeuis | 33.25
World Standard Co.: Concord____ 46.00
C. S. Walton Co., Philadelphia__ 50.50
Whittemore Bros, Corp., Cambridge 240.51
Co 2ors Cicasp 32.40
Gast Motor Sales G RR 6.80
Industrial Products, Alliance____ 7.50
Illinois Mech. Lea. Co., Chicago__ 14.17

Security Shoe Supply Co., St. Louis 34.68
General Shoe Lace Co., Louisville 19.00

Chavin & Berman, Chicago______ 75.00
x 2. Bateche GR 20.00
Associated Truck ifanes GR Stk
Consumers Power Co Ge Ro 3.77
BG Dun & Co GR 62.50

Michigan Bell Telephone Co., G. R. 14.68
Michigan Mutual Liability Co., G.R. 14.68
Tradesman Co, G Ro 3.00
Universal Carloading & Distrib-

mane Co GG Bo 23.65
Rudberg Products Co., St. Paul 45.00
Sani-Tread Products Co., Chicago 15.00

Shoe Findings Agency, Chicago__ 6.10
a4, 1s, Semlth, Detroit 15.03
Surety Mfg. Co., St. Louis_______ 1.50
G. R. Savings Bank G RR. _. 8,900.00
Ben . Krause G@ Ro 1,000.00
Ruby Ro Krause G Ro. 500.00

In the matter of Earl Shiveline, Bank-

rupt No. 5534. The first meeting of cred-
itors has been cadled for January 22, 1934,
at 2 P. M.

In the matter of James B. Frier, Jr.,
bankrupt No. 5418. The first meeting of
creditors has been called for January 22,
1934, at 11 a. m.

 

 
  

January 17, 1934

In the matter of John Valentine, bank-
rupt No. 5533. The first meeting of creq-
itors has been called for January 22, 1934,
at il 2. m.

In the matter of Ben Krause Co., bank-
rupt No. 5512, The first meeting of cred-
itors has been called for Jan. 22, 1934, at
10 2.° mm,

Jan, 9. On this day the schedules, ref-
erence, and adjudication in the matter
of Adolph E. Melrose, bankrupt No. 5539,
were received. The bankrupt is a photo-
grapher of Muskegon. ‘The schedules
show total assets of $8,850.00 (of which
$450.00 are claimed exempt), and _ total
liabilities of $5,297.12, listing the follow-
ing creditors:

City and County Treas., Muskegon $736.57

Muskegon County, Muskegon______ 19.35
City Treasurer, Muskegon________ 30.00
Hackley Union National Bank,
MBSKOPOR 70.00
Ackerman Electric Co., Muskegon 10.04
Art Craft Novelty Co, G@ RR. 2.50
Agfa Ansco Corp., Binghamton,
Fe 112.34
The Americana Corp., Chicago__ 66.50
Adolph Arntz, Muskegon. __ 3.00
muoy Mine CoG Ro 75.00

Balgooyen & Cook, Muskegon Hts. 25.00
Calif. Card Mount Mfg. Co., San

sraNCISCO, Cal Ge 89.15
Chilcote Co., Cleveland__...__ 25.00
Chicago Printed String Co.______ 9.06
A. M. Collins Mfg. Co., Phila.____ 23.00
ihe Camera Shop, G. Ri 152.41
Defender Photo Supply Co.,

Bochestera N.Y 4.46
Donelson Brothers, Muskegon___ 19.91

Federal Square Realty Co., Mus-

ROEGR oe 264.61
Cross Photo Supply Co., Toledo__ 134.67
Gorden King Co., South Haven 171.59
William D. Hardy, Muskegon____ 15.00
Highland Park Dairy, Muskegon 80.00
Ilinois Moulding Co., Chicago____ 10.20
George L. Kohne, Toledo___..___ 20.00
Kinast Picture Frame Co., Chicago 11.91
Lindstrom & Johnson, Chicago__ 40.00
Medick Barrows Co., Columbus__ 11.69
Mrs. Geo. E, Merrill, Holland____ 20.00
Muskegon Chronicle 46.11
Muskegon Construction Co.______ 121.23
Peoples State Bank for Savings 295.00

Richards Storage Corp., Muskegon 126.69
Louis Lindland, Muskegon_______ 100.00
Slettens Market, Muskegon______ 20.00
Towner Hardware Co., Muskegon 10.00
Terminal Building Corp., Musk. 1,963.06

S. Cochran, Muskegon____.___ 300.00
F. Zimmerman Co., Cleveland____ 52.11

In the matter of Ivor C. Bradbury,
bankrupt No, 5529, first meeting of cred-

(Continued on page 15)

 

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January 17, 1934

State Emergency Law Upheld By
Supreme Court

The three branches of the Federal
Government—executive, legislative and
judicial—became united in promoting
the recovery movement during the past
week when the Supreme Court of the
United States handed down a decision
which many legal authorities construe
as upholding the constitutionality of
the emergency legislation recommend-
ed by the President and passed by
Congress.

Although economic emergencies do
not create governmental powers, the
court held, they do justify the use of
powers which, under ordinary condi-
tions, could not be used.

No Federal law was directly in-
volved, the case at issue hinging on
the validity of a State law—the so-
called Minnesota mortgage moratorium
case —but it sprang from the same
source as the National Recovery Act,
the Agricultural Adjustment Act and
similar Federal laws—the national de-
pression Therefore, if this State law
does not violate the Constitution is the
same not true of the Federal emer-
gency laws?

Only the highest court in the land
itself can definitely answer that ques-
tion and the court will furnish the an-
swer if and when the constituionality of
the Federal laws is challenged. But the
court’s decision in the Minnesota case
establishes a “precedent” and consti-
tutional lawyers set great store by
precedent. Those who might be dis-
posed to question the right of the
Government to enforce certain provi-
sions of one of the emergency laws
may be deterred from involving them-
selves and the Government in long
drawn out and expensive law suits now
that they know the court’s state of
mind. On the other hand, they may
obtain hope of overturning one or an-
other of the emergency laws from the
fact that the Minnesota law was up-
held by the narrowest of margins, five
justices being for and four against. A
change of heart by one justice, in an-
other case, would throw the decision
the other way.—United States News.

ee
Government Faces’ Other Problems

While the President and his advis-
ers were heartened by this implied sup-
port of their emergency program by
the judicial branch, they were dis-
turbed by some other developments in-
volving the program.

A survey of the employment situa-
tion showed that many millions were
still out of work and Recovery Admin-
istrator Johnson declared on Jan. 10
that a further shortening of hours of
work might be necessary in order to
spread work in industry and increase
employment. General Johnson ex-
plained that the problem of hours
would have to be taken up under each
code and that the hours in the various
industries would have to conform to
the best interests of each industry.

A meeting of the code authorities is
to be held in Washington next month
at which the question of hours will be
considered. General Johson declared
that it appeared certain that industry
would have to adopt a work week
shorter than the 40 hours now provided

for in most of the 197 codes now in-

MICHIGAN

force. He is said to favor a 30-two-
hour week as a maximum.

Another serious problem confronting
emergency agencies of the Govern-
ment is that of prices and price fixing.
Where price fixing has been attempted
it has failed. During the past week the
Agricultural Adjusment Administra-
tion was forced to discard its price fix-
ing plan for the milk industry whereby
prices were fixed for milk from “cow
to consumer.” The plan failed because
consumers refused to pay high prices
and drank less milk. Now another plan
is to be tried under which a minimum
price will be set in payment to the
farmer for his milk, but there will be
no minimum price at which the milk
must be sold to the consumer.—United
States News.

TRADESMAN

MEN OF MARK

V. D. Gould, Sales Manager Preferred
Automobile Insurance Co.

Vivian Dole Gould was born at 73
(old number) Fourth street, April 17,
1897. He is the only child of Frank S.
Gould, President of the Preferred
Automobile Insurance Co, He attend-
ed the Union school on the West side
until the great flood of 1907, when the
family removed to the East side, locat-
ing on Eureka avenue. He completed
his education at the Central high
school, from which he graduated on
the business course. The next two
years he attended Albion college. The
subsequent two years he attended the
University of Michigan, pursuing the
business administration course. Previ-

 

 

 

 

Vivian D. Gould

The popular belief is that fear is
fatal, that fear is a deadly poison—that
the moment a man fears, he is finished.
But as I look over a long line of years
the fact is revealed to me that much of
my little success in life I owe to fear.
Fear is a very valuable friend, a mighty
ingentous influence. The fear that I
may lose my job spurs me on to do my
level best. The person who will try
to go through life without fearing any-
thing or anybody will eventually end
up in a hospital. Fear is a friend in
disguise. Fear is the best officer on the
beat. Anxiety, solicitude, the fear of
making a mistake—all these things are
natural and perfectly normal safe-
guards. The fool fears nothing.

 

ous to graduation in the summer of
1917 he enlisted for service in the war
precipitated by the kaiser, being as-
corps at Fort
Three months

signed to the signal
Leavenworth, Kansas.
later he was transferred to Fort Sheri-
dan. Here he took an examination for
West Point. <A _ little later he was
transferred to Fort Meade, near Balti-
more. A few months later the armistice
was signed and he was discharged from
service and returned to private life.
He immediately connected himself with
the Grand Rapids Show Case Co. and
was placed in charge of the company’s
branch at Pittsburgh. Eighteen months
later the branch was closed and
Mr, Gould returned to Grand Rapids

 

11

and connected himself with the Wil-
marth Show Case Co. as manager of
the order department. He remained in
this position two years. When the fac-
tory consolidated with the Welch Show
Case Co. he continued in the same
position with the new company. Six
months later the company consolidated
with the Grand Rapids Show Case Co.,
the new organization being known as
the Grand Rapids Store Equipment
Co. He then decided to accept a posi-
tion in the company managed by his
father, the Preferred Automobile In-
surance Co., as sales manager. He has
made a remarkable record in that posi-
tion.

Mr. Gould was married Jan. 21, 1930,
to Miss Cecil Arendsen, of Byron Cen-
ter. The family reside at 1900 Linden
avenue.

Mr. Gould and his wife attend the
Trinity Methodist church on Lake
drive. He is a member of Doric lodge,
F. & A. M., and is an enthusiastic
member of the American Legion. He
has served as state governor for the
Y’s Men.

Mr. Gould owns up to but one hobby
—fishing—about equally
tween bass and trout.

divided be-

Personally, Mr. Gould is a man of
strong opinions which he maintains
with sturdy insistence—not because he
thinks he has any exclusive right to be
infallible, but because he bases his be-
liefs on fairness and worships at the
shrine of that very admirable quality.
Fle does not make friends over night,
as some men do. He is slow to make
up his mind as to whether he likes or
dislikes a person, but when his mind is
once made up and a conclusion reached
he seldom finds occasion to reverse his
original finding. His associates and
employes are always treated with stern
and even handed justice, which they
come to like, because it is utterly de-
void of the element of personal favor-
itism. Those who have occasion to do
business with him enjoy his directness
of approach and the promptness with
which he gets at the meat of every situ-
ation, no matter how complicated it
may be.

—_~+~--___

As to people saying a few idle words
about us, we must not mind that any
more than the old church steeple minds
the rooks cawing about it—Eliot.

Material riches at the present time
are proving inadequate and are depre-
ciated. God’s love is bestowing suffi-
cient benefits on the nation and the
world, but the benefits are not getting
to the people. Something is interven-
ing, and it is the greed of people. The
only values that are everlasting are
spiritual, and when we lose them we
lose everything.

—_~+--+—___

Nothing is lost upon a man who is
bent upon growth; nothing wasted on
one who is always preparing for his
work and his life by keeping eyes, mind
and heart open to nature, men, books.
experience. Such a man finds ministers
to his education on all sides; every-
thing co-operates with his passion for
growth. And what he gathers serves
him at unexpected moments in unfore-
seen ways.—Hamilton Wright Mabie.

—_2~____
It takes a sensible man not to be too

scornful.

 

 

12

MICHIGAN

TRADESMAN

January 17, 1934

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Paul Schmidt,
First Viae-President —

Bathke, Petoskey.
Second Vice-President—Rudolf Eckert,
Flint.
Secretary — Elton W. Viets, Lansing.
Treasurer—O. H. Bailey, Sr., Lansing.
Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; A. A.
Boyce. Bay City; Vincent A. Miklas, Man-
istee; Ward Newman, Pontiac.

Lansing.
Theodore J.

 

Uncle Sam Gets His Regardless

Experienced observers were not
much intrigued by the promise, accept-
ed too gladly by many grocers and
association officials, implied in the
NRA program; for such men know—
how often must it be reiterated ?—that
to look for help outside ourselves is to
follow a mere will-o’-the-wisp.

Now, after many months of backing
and filling, of characteristic attempts to
placate certain organized groups by
straddling basic issues, we get a code
in which grocers are denied the right
to any basic margin: “But the selling
price should include an allowance for
actual store labor,” although the store-
keeper is not prohibited “from selling
an article without any profit to him-
self.”

Well, in effect, we are where we were
originally and perhaps it is just as well
that we are. Any grocer can work out
his own salvation better than anyone
else can do it for him—especially where
special privilege is liberally handed out

to farmers, labor organizations and any ~

other body vociferous enough to at-
tract Washington notice.

But the other side of the shield is
more sinister. This is where Uncle
Sam gets his, whether he gives any-
thing in return or not. A story related
by the Naborhood Grocer, which I
outline, shows up this side of the prop-
Osition.

A grocer, runs the story, seeking to
aid a customer’s family, employed a
relatively young boy, though the gro-
cer and his wife needed no help in their
business. It was agreed that food and
lodgings, plus a dollar a week would
be ample compensation for the really
slight service rendered.

Lazy, useless from the start, still the
grocer and wife carried him on five or
six weeks, then gave him up as hope-
less and let him out. Soon after this
worthy couple was notified by an attor-
ney that full minimum wages would be
demanded for the entire time this boy
was “employed”—though he was taken
in as a charity, never was really an
employe at all. But indications, backed
up by already established court prece-
dent, are that the full amount can be
collected from this grocer and his wife.

This once again shows what expe-
rience long has provided: That our
Uncle may be lax in som things. He is
rather well known for failure to per-
form his full duty in any number of
directions, as, for example, affording
protection to his citizens; but when it
comes to getting his own money—in
that regard he is up and doing for fair
and always!

What’s the answer? This: That wise
business men do not permit themselves
to be stampeded into doing what they
well know is not good business. Had
this couple, every mite of whose
strength and ability was needed to run
their own little store profitably, been

cool headed, they would not have taken
in that boy at all. And note this:
Thereby they would have saved them-
selves a considerable sum of money,
and they would not have lost the good
will of the folks they hereby tried to
aid—good will most certainly lost now.

“What has that man got against
me?” once asked Senator Morrow, “I
never did him a favor!”

And so, as I say, we get back to
self-dependence as the only sound reli-
ance. That will tend to do one useful
thing: To eliminate those unable to
paddle their own canoes, and we all
know that the trade will benefit by
their elimination—the process that al-
ways has been continuous as a nor-
mal constituent of the exercise of indi-
vidual freedom of choice and action.

And now, as a thoroughly practical,
workaday matter of good business, I
condense an article from the Chain
Store Age on How to Handle seventy
Produce Items. I may not be able to
work it all in, even in outline, but one
object I have in quoting it at all is to
show that chain grocers have precisely
the same problems the rest of us have.
That they usually meet them more
squarely and face the issue more direct-
ly is something we can profitably note
and emulate.

“The refuse barrel is the greatest
enemy of produce department profits,”
said the head of this division. “Next
is price reduction. But these are effects,
not causes. They do not bother the
manager who knows how to order, how
to display and sell and—above all else
—how to care for it in his store.”

Could anyone say anything more
pointed, if he were talking not to a
manager, but to an individual grocer?
And now some details:

Apples: Easy to handle, can be
shown effectively, safely in big quan-
tities. Keep away from radiator or
stove in cold weather. Remove only
wrappers from top rows and _ polish
surface of exposed fruit. Display stem
side to customer to bring out impres-
sion of full size.

Apricots: Order conservatively. They
deteriorate rapidly. Handle little as

possible.

Artichokes: Order sparingly. Dry
out quickly.

Asparagus: Do not wet tips. That

causes decay. Keep butts damp in wet
sawdust, or moist cloth or shallow pan
of water. To freshen appearance, cut
slice of bottoms. Store at night in
cool, damp place.

Avocadoes: Will tell later—not high-
ly important in most stores as yet.

Bananas: Watch temperature—spoil

readily below 54 degrees; and too much
heat ripens too speedily. Keep from
drafts, but all stock where air circu-
lates freely. Cut from stem and dis-
play in hands of various numbers of
fingers. This avoids breaking up, cut-
ting and otherwise overhandling, and
always cut so that meaty part is never
exposed because that deteriorates as
you look at it if exposed to air. Display
hands with inside up. Loose fruit
should be sorted and banded with rub-
ber into convenient lots — will move
more readily that way. Never show
green or under ripe fruit; but move
the ripe out promptly. Bananas are at
their best when skin shows little brown
spots—and public education has now

pats tt tt Mt

 

gone far enough to help in the sale
thereof. This is one fruit that is staple
the year round—one on which big
money can be made or lost, entirely
depending on the merchant.

Beans—green, wax and limas need
plenty of air. Shake stock up two or
three times daily, else heat will gen-
erate and spoilage result. Display in
shallow containers. Over night spread
thin on paper for air to prevent spoil.

Beets, same general treatment as
beans, except that roots can be kept in
ice or cold water over night. Cut off
rotten tops and sell in bulk when
greens are spoiled.

Blackberries: Highly perishable. In-
spect every morning and remove spoils.
Keep out of sun. Shake up frequently.
Spread out over night to dry,

Blueberries: Shake frequently.
Watch closely for spoils. Keep cool
and dry. Highly perishable. Biggest

taste best. Are not “huckleberries.”

Well, I have not got very far with
ten out of seventy items, but we have
indications here that this is a vitally
important department and we may see
why chains have made such a splendid
job of the display, keeping and sale
of such articles. But they have no
monopoly on this—except such as
they get because of others’ indifference
—and they average a gross of around
36 per cent. on sales herein. Why not
you? No reason—unless it be yourself.

Last vital hint: Remove spoils at
once. Do not sprinkle apples, apricots,
artichokes, asparagus, beans or any
berries. More later on_ this.

Paul Findlay.

Secret of Odorless Cabbage

Cabbage has acquired the reputation
of being a strong’ juiced, bad-odored
vegetable. This is due to improper
cooking methods, especially too long
cooking, observes Fred W. Jackson,
Director of Consumer Information,
State Department of Agriculture of
New Jersey.

Long cooking acts upon the sulphur
in the cabbage and produces the strong
flavor and odor and the unattractive
brownish color. Overcooked cabbage
is difficult to digest. When cooked too
long it loses a large part of its vitamin
values,

Quick cooking in plenty of boiling
salted water is the secret of cooking
cabbage, in order to keep its color,
give it a mild, agreeable flavor, retain
as much as possible of its food value,
and to avoid causes of digestive dis-
turbances. New green cabbage should
be boiled not to exceed five to eight
minutes; white cabbage, seven to ten.

—_oo>__

For milady’s handbag, there is a new
watch encased in a black molded plas-
tic case, with winding stem stream-
lined into the top. A small easel, sup-
plied with it, converts it into a boudoir
clock.

Picnickers can now carry their own
table and benches with them. The new
table, with seats for four, weighs less
than 20 pounds, folds into a compact
package 36 inches long, 15 wide, 1%4
thick.

—_++.____

The wise carry their knowledge as
they do their watches, not for display,
but for their own use.—Sir T. Browne.

 

 

 

THE DESSERTS

to feature for

BETTER PROFITS
all during 1934

 

on the market.

/ Quickly, easily
prepared.
V 9 Varieties.

 

¥ Highest Quality.

 

Products of
STANDARD BRANDS INCORPORATED

V Fastest Growing Desserts

 

 

 

 

  

tenement

 
 

nae ttt aaa ‘

si

A cE aR AR SEERA DEE ITI

ay

Vay

    

Vt,

 

January 17, 1934

MEAT DEALER

In Defense of Packers and Meat
Talk to the effect that the packing
industry has opposed the Administra-
tion’s recovery program does not rep-
resent the facts, Wm, Whitfield
Woods, of Chicago, President of the
Institute of American Meat Packers,
stated tonight in an address before the
Des Moines Chamber of Commerce.

“The packing industry has co-oper-
ated whenever it has been possible to
do so,” the speaker stated. “It has not
opposed any phase of the recovery pro-
gram or the agricultural adjustment
program.”

“There have been some charges that
a monopoly exists in the meat packing
industry,” Mr. Woods said at another
point,

“The charge would be humorous if
it were not so serious and so unfound-
ed,” he added. “Neither packers nor
others can hold a highly perishable
product like meat until they are able
to get the desired price for it. If there
is anyone who doubts this, let him buy
a side of beef or a dressed hog and see
how long he has to wait before he can
sell it to any-one for more than the
going market price.

“The assertion that packers can buy
live stock at any level of prices they
choose is likewise without basis in fact.
Let anybody who is in doubt try to
buy a car of live stock under the mar-
ket and see ‘how long it takes him.

“There are more than 1,200 meat
packing establishments located in all
parts of the United States. If those
establishments undertook to agree on
prices of live stock or meat—granting
that it was possible for them to do so
and granting that the desire to try to
do so existed—the company officials
responsible would be subject to prose-
cution for the violation of Federal laws.
As a matter of fact, instead of conspir-
ing to break the anti-trust laws, pack-
ers are constantly studying, develop-
ing, and applying new methods of com-
petition.

“Tf anyone thinks he has evidence of
a monopoly in the packing industry, it
is his duty, as a patriotic citizen, to
submit it to the authorities, and, if
those who are crying monopoly can
prove it, they should do so at once, If
they can’t prove it, they should realize
that they are doing a disservice to the
producer and consumer and an unfair-
ness to a great industry which has
served and is serving both producer
and consumer efficiently and well.”

Packers’ profits also have been criti-
cized, the speaker stated. “It is true,”
he said, “that profits in the industry
during the last year showed a substan-
tial improvement, but nevertheless they
were relatively small.

“Based on such financial reports as
already have been issued, it would ap-
pear that packers operating under Fed-
eral inspection during 1933 made an
average profit of about a seventh of a
cent per pound of live stock pur-
chased. The profits were so small that
if they had been omitted the price of
live stock to the producer would not
have been very much higher, or the
price of meat to the consumer appre-
ciably lower.

‘During the ten years prior to 1933,

 

 

iene east cans Rca NC sett tue NNN Man eit

MICHIGAN

companies which operate under Fed-
eral inspection and dress approximately
90 per cent. of the live stock entering
conimercial channels made an average
profit of less than lc per dollar of sales,
as compared with about 5c per dollar
of sales for all manufacturing indus-
tries and an average return of only
slightly more than 3 per cent. on the
investment. During 1931 and 1932 the
packing industry, as a whole, lost more
than twenty million dollars.”

Farmers naturally wonder why live
stock prices are low, Mr. Woods
stated at another point. ‘The reason,”
he said, “is simply that supplies have
been larger than the consumer, with his
relatively low purchasing power, could
take at prces satisfactory to the pro-
ducer.

“The Packing industry is sincerely
interested in seeing the farmer receive
better prices for his products, but. it
cannot pay more for live stock than it
is able to obtain for the products there-
from.

“Production of meat during the year
just closed was about a billion pounds,
or 7.6 per cent., heavier than 1932,”
he continued. ‘Production of beef dur-
ing the latter part of the year was
about a half billion pounds greater than
in the corresponding period of 1932.
This represented an increase of ap-
proximately one-fifth in the supply of
beef available during that period. In
November alone the number of meat
animals dressed under Federal inspec-
tion was larger by about 900,000 head
than the number dressed during No-
vember, 1932.

“There were heavy marketings of
hogs during November and December,
the resulting supply of pork was very
large relative to demand, and it is
therefore not surprising that many
pork products have been selling at
wholesale at substantially lower prices.

“In connection with the low price of
hogs it has been asserted that the pack-
ers have wilfully not passed the proces-
sing tax along to the consumer, It is
a fact that they have not done so, but
the reason is simply that the industry
has been unable to get higher prices
from consumers for pork products.

“In all fairness, the packing indus-
try wants to emphasize strongly the
fact that the processing tax is only a
means to an end. Its purpose is to
raise funds to finance a_production-
control program worked out by the
United States Department of Agri-
culture. While the processing tax has
been, of course, a direct factor in cur-
rent prices, it should not be overlooked
that from the funds derived from the
tax the farmer will receive, in addi-
tion to the current price of hogs, a
benefit payment from the Government
if he agrees to reduce corn and hog
production, and that, if efforts to re-
duce the supply are successful, hog
prices should be affected accordingly.

“The Administration also has used
funds to reduce the supply of hogs for
the coming year and is purchasing pork
products for relief purposes.

“Opinions regarding the Govern-
ment’s plan for reducing corn acreage
and controlling hog production have
differed but the plan is now being put
into effect and a trial will determine its
practicability.”

TRADESMAN

Many Businesses Affected by Ap-
proaching Cold Weather

When the United States Weather
Bureau makes public a forecast of an
approaching cold wave, there is set in
motion a large number of preparatory
actions to meet the change, which have
an immediate effect on many types of
business activity, it is shown in a re-
port recently the Special
Committee on the Weather Bureau of
the President’s Science
Board.

cop

issued by
Advisory

he significance in the life of a
city,” the report states, “of a single
temperature forecast may be seen from
the following: With the notice of an
approaching cold wave greenhouses are
closed and boilers fired. Preparation
is made at once by heating and light-
ing plants, whether gas, electric, steam,
or hot water, to meet the increased de-
mands that will follow. Fire hydrants,
exposed mains, and general plumbing
are protected. Small householders as
well as large stockyards drain their
mains. Gasoline engines are drained
and automobile water-cooling systems
are protected by the use of antifreeze
solutions. Work in concrete is stopped.
Street-railway companies arrange jor
heat in Natural-gas
companies turn a larger amount of gas
into their mains to providé for increas-
ed consumption. Merchants direct
their advertising and attention largely
to cold weather articles. Oyster deal-
Coal
dealers supply partial orders to all cus-
tomers needing fuel, instead of furnish-
ing full orders to a few, and thus serve
all of their patrons. Ice factories re-
duce their output. The dredging of sand
and gravel ceases, and iron ore piled
for shipment is placed in the holds of
vessels, to prevent the wet masses from
freezing solid. Charity organizations
prepare to meet increased demands for
food and fuel, and thus minimize suff-
ering among the poor.

The effect of such a forecast on rail-
way and transportation companies is
indicated in the report by a description
of some actions taken in the handling
of perishables. Frequently the ship-

more their cars.

ers increase their reserve stocks.

ment of perishable goods is accelerated,

13

it is pointed out, when it is found pos-
sible to carry them to their destination
in advance of expected unfavorable
temperature conditions. When this
cannot be accomplished, goods en route
are run into roundhouses for protec-
tion. Often {contemplated shipments
are held up until after the freeze has
passed, and if the cold is protracted the
transportation companies will refuse to
accept consignments of goods likely
to be injured by low temperatures.
Cattle, as well as fruits and vegetables
often have their routing changed, as a
result of a weather forecast, to avoid
extremes of a high or a low temper-
ature. Many other direct effects of
such forecasts might be given, includ-
ing those upon retail and amusement
businesses as a result of the alterations
which consumers make in plans when
warned of weather changes, the efforts
to protect crops in the fields. etc.
—_>+>___
Independent Store Salespzcp'e Receive
Higher Wages

Selling employees in small town in-
dependent stores receive higher aver-
age wages than similar employees in
all but one of nine kinds of business
compared in connection with the Fed-
eral Trade Commission’s recently pub-
lished report on the chain store’s place
ir the small town.

In 1931, the period covered by the
1eport, a total of 8621
ployees in independent stores received
an average weekly wage of $23.45,
while 136,911 chain store selling em-
ployees received an average wage of
$21.22 a week, it was found. These
averages exclude owners or managers
of independent and managers of chain
stores,

selling em-

—_~+-<.___

So long as you stick to the wage
system you will have people out of
work in a world teeming with abun-
dance. That is why all this talk about
improvement in trade is silly moon-
shine. It can’t happen, because the
system does not use money to pro-
duce for the sake of men, but men to
produce for the sake of money. The
only real revolution is to take hold of
the world order and transform it for
the spiritual end of man.

 

      
 

| 50%

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RED STAR YEAST

PROFIT Price: 20 cents per doz., delivered

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RED STAR YEAST and PRODUCTS COMPANY

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Strictly Independent — Since 1882

Grown from Grain

 

 

 

 

 

14

MICHIGAN

TRADESMAN

January 17, 1934

 

HARDWARE

Michigan Retail Hardware Association.
President—Wm. J. Dillon, Detroit.
Vice-President — Henry A. Schantz,

Grand Rapids.

Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.
Field Secretary — L. S. Swinehart,

Lansing.

 

Advertise to Build Store Traffic

The bulk of the Christmas trade
went to those stores that had the great-
est store traffic, and store traffic goes
to those merchandisers who do things
to build it. You cannot expect to get
the maximum number of desirable
Christmas shoppers, or shoppers at
any time of the year, unless you have
educated people to come to your store
as a habit. Those live hardware dealers
in all parts of the country who utilized
every possible means at their command
to get people into their stores through-
out the year were wearing happy,
cheerful smiles as Christmas business
rolled in during the entire month of
December. They are not going to sit
back after Christmas and feel that they
are forever going to enjoy this type of
Christmas business, every vear, with-
out effort. During next thirty days
these same dealers are holding various
events at their stores with a view to
filling with interest the dull post-holi-
day season. And, mark you, they will
tell the public about these events in
every way possible.

Every hardware merchant should
have blazoned across his mind the ad-
monition: ‘“Everlastingly—Build Store
Traffic.” It is the store with plenty of
store traffic that can offer and move
larger quantities of any given article
than others can move. Only the other
day we were in a progressive hardware
store where a low-price “full length”
(14x51) mirror was being offered to
women in a community of working
people. Women, there, made most of
there own dresses, and the manager
secured these mirrors to fill a great
need (no demand had been made, but
he knew they would sell). That store al-
ways has specials of this kind, and is
rewarded by having women accepting
his hardware store as a natural shop-
ping place. He tells the people of his
trading area about these features in
advertising printed in three languages.

This incident bears out our frequent
statement that advertising is of no
avail unless you have something worth
advertising and unless you are pre-
pared to live up to the things you tell
people through the printed word. Wher-
ever merchants have made it a point
to back up their advertising by genu-
ine performance, advertising is a real
success. Rather than advertise and wait
for it to perform miracles, they first
qualify their stores to advertise. They
inject or develop enthusiasm among
the members of the store’s staff of
salespeople and all who contact the
public. This takes some thought. Often
a clerk, although he is not conscious of
his defect, may be creating a wrong
impression of the store in the minds of
customers. Just as frequently it is the
boss who needs a more pleasing tone
of voice or a more pleasant approach.
These things can, if properly handled,
be overcome—with advantageous re-
sults. All are important to get straight
before you go into the newspapers with

your copy. You may, through some
means or other, get people into your
store, but unless you please them in
every particular, from approach to sat-
isfaction with the article purchased,
you may not see them again, An ad-
vertisement backed up by store co-op-
eration costs less than those that are
not so backed up, because it produces
more business and makes it more per-
manent.

Consistent advertising by the store
that deserves it is one of the best ways
to build store traffic. Up in Wilkes-
Barre, Pa., the White Hardware Co.
has, for more than twenty years, used
the same amount of space (one single
column), outside of page position, in
the Wilkes-Barre Record and Times-
Leader. The four-line rule down the
side of the ads identifies them as the ads
of the White Hardware, and no intro-
ductory paragraph is used. The ad
simply gives the name and address of
the stores and then lists the items be-
ing offered that particular day or days.
In the descriptive matter and illustra-
tions of these ads will be found the
probable secret of their success. The
actual item is pictured and a value-
creating description is given.

The White copy is changed three
times per week; it never indulges in
comparative prices, but has often had
two qualities on similar products, as,
for instance, a 15-cent can opener and
a dollar can opener. Incidentally, this
practice has resulted in demands for
more dollar can openers than when the
dollar can openers were offered alone.

Evan Harris, of the White Co.,
writes his own copy and endeavors to
show a variety of merchandise in his
ads during the year. He is always seek-
ing new lines, and advertises them as
soon as possible in order to maintain
the impression that his store is a leader
in Wilkes-Barre when it comes to in-
troducing new merchandise.

Mr. Harris knows that his public
reads his ads, because readers specifi-
cally mention items that have appeared
in the ads. This may be due to the fact
that there is a definite time limit to
specials offered, and the company ad-
heres rigidly to it, even in the case of
old customers. Fairness to all is the
only way to handle such matters.

Currently popular items, in national
advertising, suitable for hardware dis-
tribution, are sized upon by this store
for featuring in its advertising and dis-
plays. Thus is a complete job done in
carrying the item to the public and
maintaining the reputation for being
first to feature the new product.

More than 5,000 cuts have been ac-
cumulated from all sources, These have
been years in the gathering, and only
once or twice has it been necessary
for Mr. Harris to advertise without a
specific cut to show the actual mer-
chandise, and scarcely ever has it been
necessary to run an item without an
illustration of some kind.

It has been Harris’ idea to talk in
his ads, just as he would to the cus-
tomer, but he does not stop there. The
sales staff is also required to study the
store’s ads so that they, too, may be
able to talk to the customer with un-
derstanding of the store’s purpose.

Although the White Hardware Com-
pany advertising is not, strictly speak-

ing, price advertising, it is the prac-
tice of this company to meet the chain
store prices on such wellknown items
as razor blades, tooth brushes, soaps,
shaving products, etc., meeting chain
prices for the psychological effect rath-
er than for the desire to sell the mer-
chandise. He has found this particu-
larly effective on razor blades, which
have been a football with so many
chain stores,

If you have felt that you might have
had a larger portion of your town’s
Christmas trade in 1933, begin now to
build store traffic, so that next Christ-
mas will be a real cause for satisfac-
tion to you. Do not wait until the
holiday season rolls around again and
expect some fine decoration and a
splurge of advertising a the last min-
ute to do the job for you. Think up
plans to get people into your store as
many times as possible this year—J.
A. Warren in Hardware Age.

Lights Men Used Before They In-
vented the Lamp

Mankind’s conquest of darkness has
been a slow and_ stumbling process
through the ages, it is shown by a col-
lection of primitive lighting devices
assembled from all over the earth by
Dr. Walter Hough, Curator of Anthro-
pology of the Smithsonian Institution.

Even the candle, Dr. Hough finds,
was a comparatively late invention.
The means used to secure a lasting
light by which tasks could be per-
formed or ceremonies held at night
varied widely according to the natural
means available in different parts of
the world.

“Within the memory of modern
man,” says Dr. Hough, “the fat body
of the stormy petrel was used as a com-
plete torch or lamp by the Shetland
Islanders. This bird is small but ex-
cessively fat. It is recorded that when
caught the petrel ejects oil from its
digestive tract. The custom was to
thrust the wick down the dead bird’s
throat, apply a light and thus produce
a feeble illumination in the somewhat
cheerless huts.

“The body of the great auk, an ex-
tinct bird of the North Atlantic, was
sometimes used for fuel and inciden-
tally for light. The ancient Danes em-
ployed a wick of moss, one end of
which was buried in the stomach of
the great penguin which is laden with
fat.

“A striking instance is that of the
candlefish, a salmonlike fish of the
northwest coast of North America.
This fish is excessively fat. The cus-
tom was to place a dried candlefish in
the cleft of a split stick and apply a
light. It is doubtful whether a wick
was necessary. Penobscot Indians of
Maine pursued the same method with
suckers taken from the river. The tail
of the dogfish was cut into strips and
burned for light off the banks of New-
foundland by fishermen. The mutton-
fish, which was captured off the coast
fo New Zealand, was used as a torch.

“The bark of the Mexican candle tree
is naturally so waxy that a small piece
will give a good temporary light. This
torch material has been much prized
in Mexico, probably from ancient times.
The most valued torchwood in the ear-
lier stages of culture and persisting to
modern times was derived from conif-

erous trees. There are many references
to pine torches in classical literature,
and in general the nations within the
distribution of the pine knew the value
of its fat wood for light.

“Known in Virginia as ‘lightwood,’
fat or heart pine was formerly burned
in a pan stuck into the side of the fire-
place in the kitchen of the better class
of families and even now is used for
light in the cabins of the poor white
people and Negroes. In olden times in
Louisiana a familiar sight was that of
Negroes carrying on their heads bun-
dles of lightwood for sale in New Or-
leans.”

Dr. Hough has assembled a large
collection of more elaborate manufac-
tured torches of both primitive and civ-
ilized peoples. In Europe, and also in
Virginia, the use of the taper was com-
mon before the introduction of the can-
dle. Torch makers found that rope
imbued with wax, resin or tar formed
a rigid though crude torch which was
known to the English as a “link.”
These links entered into the pictur-
esque night of European cities,

—_——__-2s22o____
Two Other Nations Have Had Bigger
Obligations

In the United States the history of
the public debt has been a recurring
cycle of these repayment efforts, each
one failing o wipe out entirely the huge
expenditures of the preceding periods
of war or spending, the Treasury's rec-
ords show.

When it plunged into the World
War, the American Government had
not yet repaid all the indebtedness it
incurred fighting the Civil War.

The declining Government revenues
incident to the world-wide depression
brought an added hardship in this per-
ennial task of repaying indebtedness.
Great Britain was able to do very lit-
tle through the whole post-war period
'n cutting its debt. The United States,
after using large current surpluses on
debt retirement in the years of prosper-
ity, found in 1930 its revenues so
shrunk that its budget was unbalanced
and its public debt on the increase in-
stead of the decrease.

President Roosevelt now proposes a
moratorium on the post-war efforts at
debt repayment. The budgets he pro-
poses, frankly unbalanced to an extent
unknown except in the war, contem-
plate a steady public debt increase dur-
ing the next 18 months. Before the
spending in excess of income is stop-
ped the Government will have on ‘zs
hands a debt six billion dollars larger
than ever before, but still smaller than
the World War debt of Great Britain.

—_+++__

The higher men climb, the longer
their working day. And any young
man with a streak of idleness in him
may better make up his mind at the be-
ginning that mediocrity will be his lot.
Without immense, sustained effort, he
will not climb high. And even though
fortune or chance were to lift him high,
he would not stay there. For to keep
at the top is harder almost than to get
there. There are no office hours for
leaders——Cardinal Gibbons.

—_+--__

I do not believe in that word Fate.
It is the refuge of every self-confessed
failure—Andrew Soutar.

—

 

 

was

 

January 17, 1934

DRY GOODS

Michigan Retail Dry Goods Association.
President—Thomas Pitkethly, Flint.
First Vice-President—D. Mihlethaler.

Harbor Beach.

Second Vice-President—Henry McCor-
mack, Ithaca. , ‘

Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Piece Goods Demand Expands
Further indications of the strong
emphasis retailers intend placing on
piece goods for Spring were evident in
the large volume of orders many stores
placed on this merchandise last week in
the primary market. The range cov-
ered silks, cotton, and woolen coat-
ings and suitings. Expanded interest
in acetates in retail piece goods de-
partments was also predicted. Tweeds
were accorded marked attention in the
woolens, a development in line with
the prominence of these fabrics in suits
and sportswear for the coming season.
Quick deliveries are being sought for
early promotions.
—_+-+___
To Meet on Basemént Problems
Because of the especially acute prob-
lems which the rise in merchandise
prices has brought managers of base-
ment stores, a special session of the
convention of the National Retail Dry
Goods Association will be given over
on Jan, 18 to a discussion of the major
phases of the situation, it was an-
nounced yesterday by Harold Bright-
man of L. Bamberger & Co. Particu-
lar attention, he said, will be devoted
to the maintenance of quality without
sacrificing price lines and to obtaining
volume without cutting profit He indi-
cated that the spurt in home dressmak-
ing will also be discussed.
—_+- >
Fine Jewelry Turnover Fair
Holiday business in fine jewelry,
while better than a year ago, has not
measured up to the expectations of
the early Fall, reports in the trade indi-
cated. The improvement in volume,
while not particularly beneficial to
wholesalers during recent weeks, has,
however, served to reduce stocks in re-
tailers’ hands to a fair extent. Dia-
mond merchandise has moved fairly
well in the smaller caret sizes. Pearls,
rubies and star sapphiers have been
quiet. The medium to finer grades of
watches, particularly women’s types,
have sold quite actively.
——_~+~+~-___
Hard-Surface Rug Buying Gains
Manufacturers of hard-surface floor
coverings are booking a heavy volume
of business this week on merchandise
for immediate delivery. Buyers seeking
off-price floor coverings for use in sales
have purchased regular goods as well.
Changes in sales terms reducing the
discount allowance on individual or-
ders have had little effect on the vol-
ume of buying, it was said. Under the
new schedule of allowances part of the
discount is held back until the close of
the calendar year. Buyers are confining
present orders to low price felt-base
and linoleum goods.
—_2>2+___
Johnson to Address Retailers
General Hugh S. Johnson, National
Recovery Administrator, will address
several thousand merchants in the
city of New York on January 18,
1934, during the annual convention
of the National Retail Dry Goods As-

MICHIGAN

sociation. General Johnson gave his
consent to speak at the annual ban-
quet of the Association in a communi-
cation just received from Washington.
The occasion will be the first in which
General Johnson will deliver an ad-
dress directed especially to retailers.
The convention begins on Jan. 15 and
continues through Jan. 19.
-——_—_> 2. <-___—.
Match Group Asks NRA Action
Action by NRA officials to stop the
substitution of Japanese for American
matches in boxes made by domestic
manufacturers was asked in a telegram
sent to General Hugh S. Johnson by
the Match Institute. Admitting that
the amount involved in the complaint
was comparatively small, the institute
pointed out that the principle involved
was sufficiently important to call for
prompt action. Specific complaint was
made by the institute against a Los
Angeles restaurant proprietor, who
signed the NRA agreement but is fur-
nishing his patrons with Japanese
matches packed in boxes made to con-
tain the products of American produc-
ers.
—_+-+>___
Curtain Show Closes Here
Registrations at the curtain and dra-
pery style show which closed last week
at the Hotel New Yorker numbered
more than 850, H. M. Waters, sponsor
of the event, reported, Buying at the
show, exhibitors said, was better than
at any similar midwinter event since
the exhibits were established here two
years ago. Medium and low price mer-
chandise was in greatest demand, but
buyers indicated they would contract
for higher price goods if consumer de-
mand increases as expected later in
the season, Plans for the Fall curtain
exhibit, which will be held during the
week of July 9, were completed last
night.
—_—_~2~-+___
Men’s Clothes to Be Brighter
Fancier fabrics and brighter colors
will feature men’s clothing for Spring
and Summer, merchants were told last
week at the Amos Parrish Spring and
Summer men’s wear clinic at the Hotel
Savoy Plaza. The organization based
its prediction on 86,000 checks made by
members during the last year. The in-
crease in white wear for Summer will
be striking, according to the forecast,
particularly in a more general midsum-
mer use of tropical-weight suits in
place of woolens and worsteds. Blue-
grays will be prominent in Spring
wear, while tweeds, shetlands and che-
viots will lead the fabrics.
—_2++___
Dinnerware Purchases Large
Manufacturers of dinnerware who
attended the annual trade show in
Pittsburgh, report that buying at the
event was the heaviest since 1929. Or-
ders for Spring and early Summer re-
quirements were placed in numerous
instances by stores which last year con-
fined their purchasing to immediate re-
quirements. The 15 to 20 per cent.
price advance put into effect by the
trade Dec. 15 had no noticeable effect
upon the volume of orders placed.
——_+-.___
Hear Relief Buying Dropped
The primary textile markets are com-
pletely upset by numerous reports from
Washington that the Federal Emer-
gency Relief had dropped all plans for

TRADESMAN

centralizing buying activity in the capi-
tal and that mills would have to make
contact with the purchasing agencies
of the various States. Such a proce-
dure, if adopted, would be a severe
blow to many mills, which had already
started production of goods for the
government and had piled up stocks.
Sellers do not expect to make very
substantial sales to the individual
States, except possibly to those in
which they are located.
——__»+-___
Foresee Good Accessory Trade
While retailers are concentrating ini-
tial purchasing for Spring on ready-to-
wear, the outlook for accessories for
the coming season is believed to be
exceptionally good. Many stores fig-
ure on sharp increases in these lines,
particularly in blouses, neckwear, skirts
shorts for sportwear, millinery and
The vogue for suits will be
particularly beneficial to blouses and
neckwear. Preparations are also being
made for a heavy increase in piece
goods sales. This department gained
consistently last Fall.
——_+-++___
To Feature Four Hues at Show
Four colors will be featured at the
Spring style show to be held this eve-
ning at the Hotel Pennsylvania in con-
junction with the annual convention of
the National Retail Dry Goods Asso-
ciation. The hues, the names of which
will be announced at the show, com-
prise a beige, blue, rose and green.
They are suggestive of the fashion
trends for Spring influenced by certain
countries, notably Russia and Mexico.
The show will be preceded by an anal-
ysis this afternoon of the major style
trends for the new season.
ae ee
Stress Color in Novel Jewelry
With color stressed in ready-to-wear
for Spring, a similar development will
feature the novelty jewelry lines for
the new season. Both plain and stone-
set merchandise will stress hues har-
monizing with suit and dress hues, par-
ticularly blues and the Mexican and

hosiery,

Russian shades. Bracelets are expected .

to rank well in the lead in volume sell-
ing merchandise once again, because
of the strong trend toward shorter
sleeves in dresses. The comparatively
high necklines will be a factor affect-
ing necklaces.
—_+++>___
A Huge Problem

The code authority for the grocery
industry has shown commendable
speed in setting up an organization to
go into immediate action with the sign-
ing of the codes. The grocery trade
of the country is ripe for the deter-
mined action of a group of men with
its best interests at heart. We franklv
hope that these are the men. There
are problems to be faced immediately,
decisions to be made which if they are
properly considered, will make over-
night a united trade opinion without
which the authority cannot function.
The question now is will the super
markets continue to sell below every-
body else’s cost but their own? Will
sharp merchants continue to chisel as
in the past? Will the petty racketeer-
ing which has prevailed in the food
industry, especially in New York city,
dry up? Will honset merchants who
have een forced to be small-time crooks

15

for years be able to exercise their more
moral principles of doing business with-
out the ravaging fear of going out of
business, President Roosevelt, it seems
to us, would like to see such conditions
in the grocery business of the country.
The code authority should prepare itself
to follow out as closely as possible a
line of action that will bring this about.
This is no utopia to be dreamed of only,
--N. Y. Commercial Bulletin.
—__2+~-___

It is impossible to win the great
prizes of life without running risks,
and the greatest of all prizes are those
connected with the home. No father
and mother can hope to escape sorrow
and anxiety, and there are dreadful
moments when death comes very near
to those we love, even if for the time
being it passes by. But life is a great
adventure, and the worst of all fears is
the fear of living. There are many
forms of success, many forms of tri-
umph. But there is no other success
that in any shape or way approaches
that which is open to most of the many
men and women who have the right
ideals. These are the men and women
who see that it is the intimate and
homely things that count most. They
are the men and women who have
the courage to strive for the happiness
which comes only with labor and ef-
fort and self-sacrifice, and those whose
joy in life springs in part from power
of work and sense of duty.—Theodore
Roosevelt.

 

co<-?>
Proceedings of the Grand Rapids
Bankruptcy Court

(Continued from page 10)

itors was held January 9, 1934. The bank-
rupt Was present and represented by Seth
R. Bidwell, attorney. Creditors were rep-
resented by McAllister & McAllister;
Travis, Merrick, Johnson & MecCobb; and
Mason, Alexander, McCaslin & Cholette
attorneys. The bankrupt wa'’s sworn and
examined before a reporter, Claims were
filed only. The meeting then adjourned
to January 22, 1934, at 10:00 a. m., to
determine whether a trustee should be
appointed.

In the Matter of Harold R. Nye, bank-
rupt No. 5530, first meeting of creditors
was held Jan. 10, 1934. The bankrupt
Was present in person and represented by
George B. Kingston, Attorney. Certain
creditors were present in person and rep-
resented by Francis Ih, Williams, attor-
ney. The bankrupt was sworn and ex-
amined before a reporter. Claims were
proved and allowed. Fred G. Timmer. of
Grand Rapids, Michigan, was appointed
trustee and his bond fixed at the sum of
$500.00, The meeting then adjourned
without date.

In the matter of Matthew Charles
Ouendag, individually and doing business
as Charles M. Ouendag & Son. bankrupt
No. 5283. The final meeting of creditors
has been called for Jan. 26 at 10 a. m.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dend for general creditors.

In the matter of Adolph RE. Melrose,
bankrupt No. 5539. The first meeting of
creditors has been called for Jan. 29, at
10 a. m.

In the matter of Mary A. Lawrence,
bankrupt No. 5528. The first meeting of
creditors has been called for Jan. 29,
at 10 a.m,

——_3++>___

Beware of This Swindler

A man giving the name of I. L
Frack and representing The Wayne
Display Co., Springfield, Ohio, is re-
ported selling an advertising plan in
Ohio and Southern Michigan, which
has proved to be a swindle. The prop-
Osition is to erect an electric sign, sell-
ing grocers and jobbers display space
for a given period of time. The sales-
man collected advanced payment and
the sign was not produced. The post-
office and the Chamber of Commerce
at Springfield say there is no such com-
pany as the Wayne Display Co. there.

 

 

 

16

HOTEL
DEPARTMENT

Two Ways of Handling the Tipping
Evil

Los Angeles, Jan. 13—Among my
collection of holiday greetings I find
one from Mr. and Mrs. George Har-
low, who conduct a hotel in Siam.
Years ago this excellent couple were
interested in the hotel game in Iowa,
where I was traveling, and many a
week-end was spent at their establish-
ment, where I was easily considered a
“member of the family.” They have
been residents in the orient for a dozen
years and Mrs. Harlow is author of
a booklet on Honolulu, which has had
a wide sale. They still think I should
spend my declining days with them and
say so vociferously. Also a card from
Mr. and Mrs. Martin Jensen, who were
aviators on the Hawaiian group at the
time I made a visit there in 1926. Mr.
Jensen won second prize on the cele-
brated Dole flight between San Fran-
cisco and Honolulu a year or so after-
ward and, in response to a cablegram
of congratulation on their achievement,
they very kindly informed me that they
were undecided as to whether they
thought more of the accomplishment
than they did of my wire. On the
date of my leaving there in 1926, it
was Mrs. Jensen who sailed over the
departing steamer and dropped a lei on
the steamer deck inscribed “for my
dear Uncle Frank.” It was decided by
the deck steward that it was intended
for the writer.

 

 

Baron Long, conducting the U. S.
Grant Hotel, at San Diego, and sev-
eral other similar institutions in South-
ern California, has taken over the Los
Angeles Biltmore, which will be con-
ducted by his organization hereafter.
Mr. Long was an ardent friend of the
late “Uncle Louie” Winternitz, and in-
cidentally I became acquainted with
him during visits to San Diego. The
Biltmore is one of California’s greatest
achievements.

 

Jack Sabin, well-known Detroit pro-
motion man, has been appointed busi-
ness promotion manager for Hotel De-
troiter, by N. A. Agree, managing di-
rector, who took over that property
in October last. Mr. Sabin was a mem-
ber of the front office force of the
Book-Cadillac for some time, and has
filled similar positions in other Detroit
hostelries.

 

N. P. Mowatt, who was one of the
early managers of Hotel Durant, Flint,
the Four Flags, at Niles, and other
Michigan institutions, but is now pres-
ident of the Wisconsin Hotel Associa-
tion by virtue of his control of Hotel
Racine, at Racine, in the Badger State,
has appointed a strong committee to
administer the NRA code there. From
what I knew about Mr. Mowatt dur-
ing his Michigan sojourn, I am willing
to predict that he will be frequently
heard from in National affairs.

 

The management of Hotel New
Yorker has appointed George Snyder
as night manager. Mr. Snyder is a
well-known Michigan hotel man, start-
ing his work in that line at the tender
age of 13. He was with the Book Cad-
illac for three years.

 

If you know what champagne really
is you may possibly have some knowl-
edge as to what a corkage charge real-
ly is, as well. At any rate Detroit
operators have decided to make a
charge of $2 per quart for corkage on
this particular beverage. There will,
I understand, be a lower assessment
on the brewery product.

 

Recently the New Hannah Hotel, at
Sebewaing, opened for business after
being closed for three years, During

MICHIGAN

this period this thriving little city was
absolutely without hotel service. A
municipal banquet, served on the occa-
sion of the opening, was tendered to
Thumb notables by the new manager,
John Kladzak.

 

George Digby, proprietor of Hotel
Digby, Lansing, is remodeling the first
floor of his hotel, creating a large din-
ing room and kitchen, with an entrance
through an enlarged lobby, besides
making many other interesting im-
provements in his popular establish-
ment.

 

“Jake” Hoffman, who is known to
most Michigan operators as the de-
lightful landlord of Hotels LaSalle and
Hoffman, at South Bend, Indiana,
gave a genuine “blow-out” to his em-
ployes on the occasion of the recent
holidays and they are still talking about
it. I can say sincerely that I regret
not having been there on that occa-
sion, for I know from personal past
experience that Jake is some enter-
tainer.

 

During the coming season extraor-
dinary efforts will be made by various
Michigan resort groups to gather in
the sheckels the hotel men of the
state are honestly entitled to. Execu-
tive secretaries and officials of the four
sectional tourists associations, espe-
cially the hotel contingent, met at Ho-
tel Statler, Detroit, during the holiday
period, for a joint consideration of
plans to bring more tourists into the
state. Among the plans agreed upon
are a wide-spread newspaper advertis-
ing campaign that will be conducted
throughout the Midddle West to at-
tract visitors to the “Playground of the
Nation.” George E. Bishop, secretary-
manager of the Upper Peninsula De-
velopment Bureau, talking upon Euro-
pean travel, said there will be much
less travel to Europe in 1934 because of
the decline in the dollar value and the
40 per cent. money exchange difference.
Michigan naturally should receive
much benefit from this condition. Thos.
F. Marston, Bay City, secretary of the
East Michigan Tourist Association,
declared that Michigan’s tourist reve-
nue is depression-proof and was re-
sponsible for millions of dollars annu-
ally in income to Michigan hotels and
industries. It is believed that the re-
opening of the world’s fair, in Chicago,
next season, will help the tourist sity-
ation in many ways. Also the repeal of
prohibition is depended upon to do its
part. Hugh J. Gray, secretary of the
Michigan Tourist and Resort Associa-
tion, Grand Rapids, was also on hand
with timely suggestions as well as J.
Lee Barrett, executive secretary of the
Southeast Michigan Tourist and Pub-
licity Association.

 

If you carried a bottle of booze on
your hip last year, you were a “regular
guy,” but now it is different and the
world—or at least that portion in the
former domain of Volstead—will look
upon you as a “bum” for carrying on
in the same way. You would be much
in the same category as the fellow who
bought a grapefruit and then went into
a hotel dining room, where he ordered
a cup of coffee and sponged sugar
enough to liquify his citrus innovation.
Let the hotel man have some sort of a
rake-off on your thirst propensities.

 

_Now that the matter of ani-prohibi-
tion usage has been pretty definitely
settled by the hotel and restaurant men,
the question of “to tip or not to tip”
will come into the foreground. Per-
sonally I think the habit is so deep
seated it will be a long time before it
is abrogated, but it seems there are
those who believe otherwise. There are
two plans that are being widely dis-
cussed. One is the practice prevailing
in England, where a tax of ten per
cent. is made against all service, and a
division of spoils between all employes,
from cook to chambermaid, afterwards

 

TRADESMAN

invoked. The other is to issue a man-
date to the effect that the reception of
a tip is a guarantee of a “firing” epi-
sode. Now the public generally does
not understand the situation as thor-
oughly as it might, but the real facts
are that—especially in meal service—
the food dispenser is always at the
mercy of the employe who engages to
earn a tip, by ignoring the guest, and
this type of employer ought to be glad
to have the practice stopped, for the
service which commands the tip, is, in
reality, paid for out of his larder, In
the former case, an equitable tax would
place all guests and all employes on an
equal footing. But, as I have previ-
ously asserted, the chief reason why
tipping will presumably go on forever
is the fact that a lot of people seem to
get more satisfaction out of practicing
it than they do out of any real bene-
fis derived therefrom. Traveling men,
in this connection, are the chief of-
fenders, many of them spreading their
ducats to the four winds, absolutely
without reasonable provocation. I re-
member well, some years ago, when a
popular railroad company issued an
edict to the effect that the recipient of
a tip in its dining cars would be im-
mediately dismissed, but the traveling
public nullified the rule, by “sneaking”
their tips to the tippee. A waiter, for
instance, may, without prejudice to his
employer, give a worthwhile service in
courtesy to a guest and honestly earn
recognition for same, and I find no
fault with this treatment of the prob-
lem, but the buccaneer who almost tells
you “out loud” that what you get in
service will have to be paid for should
be hamstrung.

 

Will W. Witt, who conducted the
Hotel Colonial, at Mt. Clemens, for
many years, but who took over Hotel
Spaulding, Michigan City, a decade
ag0, seems, according to reports, to
have adopted an operating code so sat-
istactory in every way that hotel men,
near and far, are arguing that it should
be adopted by the NRA. I haven’t the
space to enlarge upon it here, but the
hotel papers are full of it, and I am
sure Mr. Witt will be glad to enlighten
his old pals on the subject.

 

Drinking of cocktails in the good old
pre-war days was considered a sort of
kindergarten amusement, as I remem-
ber it, a sort of “ladies decoction,” as
it were. Now cock-tail rooms are
talked of everywhere. Even the Book-
Cadillac sports a cocktail lounge, with
a seventeen foot service bar, which I
should say would be going some. This
room is decorated with Chartreuse
trimmings. Chartreuse, I understand,
was primarily indulged in during the
Pharoactic days. It wasa beverage.

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All

room and meal rates very reasonable.

Free private Parking space.
JAMES HOEKSEMA, Manager

cae eee:

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -:-

RATES
$2.50 and up per day.

 

 

400 Baths

 

January 17, 1934

 

Hotel and Restaurant

Equipment
H. Leonard & Sons
38-44 Fulton St, W.

GRAND RAPIDS, MICH.

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 tonia Ave., N. W. Phone 86027

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

oem.
e

THE ROWE

GRAND RAPIDS

The Most Popular Hotel
in Western Michigan

300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

- Coam

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.

CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD To
1ONIA AND

THE REED INN

Excelient Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mgr.

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mor.

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water

European
D. J. GEROW, Prop.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mor.
Muskegon -te Michigan

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

 

 

 

a ti Oe i

4

4
q
:
:
?
4
#

 

 

cS sicadiashaaia ss

‘
meena’ sail eee abi praia he phubiees Sue

Seine sein

 

January 17, 1934

MICHIGAN TRADESMAN

17

 

Now the Hotel World-Review comes
out with the statement that a certain
assertion made recently by the writer
in this column is highly authentic. That
is that “Jack” McManus, of Hotel Pfis-
ter, Milwaukee, really is a son of our
old college-seat, “Bill McManus, Jr.,
of American Hotel Association fame.
Either might well be proud of him,
however.

 

George W. Lindholm, operating
manager of Hotels Drake and Black-
stone, Chicago, who used to give us
the glad hand at Detroit’s Book-Cad-
illac, has been visiting his hotel friends
out here, and now makes the assertion
that business is improving greatly.
George, so far as Arizona is concerned,
ought to know just what he is talking
about,

 

Harry C. Moir, founder of Hotel
Morrison, Chicago, passed away last
week, after a protracted illness. I knew
Harry like a book, having enjoyed a
personal friendship covering a period
of more than forty years. In the early
days Harry was head-weater in the old
Boston Oyster House, where there was
always a_ well-advertised uniform
charge of five cents for a cup of very
excellent Mocha. The writer used to
patronize this institution, and having
had Dutch antecedents, naturally en-
quired each day as to the coffee mar-
ket conditions, especially as to the cur-
rent price. Harry became interested
in this “interest” and we became ac-
quainted—much so. In 1914 the Moir
Hotel Co. was formed, backed by pre-
vious patrons of the old Boston Oys-
ter House, and Harry was the chiefest
thing there was around there. Some-
time ago he suffered impairment of
health and was compelled to turn over
the Morrison management to other
hands. He was the salt of the earth
and efficiency should have been his
first name. Frank S. Verbeck.

—___¢6@_
Hotel Men Elect F. Ehrman Officer

Kalamazoo, July 15. — Managers of
four Kalamazoo hotels attended a
meeting of the second district of the
Michigan Hotel association at Battle
Creek Saturday afternoon, Frank Ehr-
man, manager of the Columbia Hotel,
was elected vice president of the Asso-
ciation. The gathering was called for
the purpose of drawing up the NRA ho-
tel code of fair practices. Approximate-
ly 100 hotel managers of Southern
Michigan attended the meeting.

Paul Montgomery, manager of the
Post Tavern, Battle Creek, was elected
President of the Association. John
Hooten, manager of the Hays Hotel,
Jackson, was elected secretary and
treasurer. In the absence of Montgom-
ery, who is in Florida, Frank Ehrman
presided at the meeting.

Other Kalamazoo managers who
were present were Walter Hodges,
Burdick Hotel; John Ehrman, Rick-
man Hotel; and William Saunders,
Park-American hotel.

——~>~--__
Hotel Code Applies to Receiverships

Detroit, Junly 16—Hotels operating
under receivership are subject to the
specifications of the code adopted by
the American Hotel Association, and
are not to have privileges by virtue of
the receivership, M. V. MacKinnon,
newly elected chairman of the code en-
forcement committee, announced Sat-
urday.

This decision, received from Wash-
ington, settles the idea held here by
a number of hotel men, who believed
that hotels in receivership were not
forced to comply with the code bind-
ing other hotels.

MacKinnon, manager of the War-
dell, was selected Friday to head the
enforcement committee. He will be
aided by Thomas G. Longstaff, man-
ager of the Murphy Hotel, in Mount
Clemens; H. V. Heldenbrand, manager
of the Waldron Hotel, in Pontiac, and
O. M. Harrison, of the Detroit Leland
Hotel, and James I. D. Straus, of the
Webster Hall, Detroit,

CREATED A NEW INDUSTRY

(Continued from page 2)
is limited. When, as occasionally hap-
pens, a concern is fortunate enough to
have subordinates fully able to fill high
jobs, 1 feel that it is an injustice to try
to hold them if they can secure better
positions elsewhere. I take it that any
organization which stands in the way
of the progress of its individual mem-
bers, in the long run stands in the way
of its own progress.”

And now, in closing, one or two per-
sonal habits reveal the man as_ per-
haps nothing else.

“T think,” he said, “that every busi-
ness man owes it to himself to go into
seclusion not less often than once a
week and devote at least one entire eve-
ning to a study and survey of every
part of his business. I do this at home
in my den, where I can be quiet, soli-
tary, undisturbed. I review the busi-
ness department by department; devote
my mind wholly to it; ask myself,
‘What can we do better here?’ or ‘How
can we improve this?”

“These hours of solitary thought
often are more fruitful than all the
remainder of the hours of the week
put together. Thinking, you know, is
the hardest job in the world anyhow.
A man whom I once wanted to pro-
mote to a position of responsibility, de-
clined with thanks, saying, ‘I appreciate
the compliment; but it hurts my head
to think!’

“Many of us are a good deal that
way, only usually not quite so frank
about it. Movement, action, may be
splendid: provided they are guided by
thought and reasoned purpose! It is
the object of these evenings alone, to
do the thinking that may guide my
actions.

“T like to sell,’ Mr. Kindelberger
went on “—would rather sell than eat,
and I still have a habit carried over
from days on the road. If I am ever
idle and at loose ends for a while. I
start selling things—anything—tooth-
picks, furniture, houses. I have sold
every article of clothing that I wear,
scores of times, to many different per-
sons.

“Tt is all imaginary, of course. I im-
agine a buyer; a particular set of cir-
cumstances; an article; the buyer’s ob-
jections; my replies. Of course I always
get the order! but the point is that
I work up situations that might ‘hap-
pen. If later they really do happen, I
am prepared after a fashion by my im-
aginary conquest. To be sure, the rea!-
ity does not work out always just as
the dream did; but that does not inval-
idate the plan.

“A variation is to imagine myself in
some difficult situation: I am in a bus-
iness crisis, perhaps. Such and such a
thing happens. What am I to do? If
I do thus-and-so, what will be the re-
sult? Had I better? The point is, again,
that I work out a course of action. It
is like a chess problem, only better—
genuine mental exercise.

“We ‘have a gymnasium, with a lot
of apparatus and a specialist in charge,
where any man (whether from factory
or office) may come at any time by
appointment in case he is seeing the
blue side of things—can’t think straight

—can’t unscramble his problems. This
department of our business, I often say,
pays bigger dividends than any other;
for physical exercise or treatment of
the right sort usually sends a man away
with a new outlook. Well, we need
mental exercise, too, mental refresh-
ment; otherwise, when the time comes
to think through some problem of col-
ossal importance to us, we may not
know how to tackle it.

“These are idle-time games, you may
say. Yes, but they are diverting and
something more. Napoleon conquered
Italy with ease largely because as a
subaltern, before he had a command,
he had of his own volition worked out
in detail a plan for throwing troops
across the Alps. He did not know that
he would ever be called on to use the
plan; but his day came, and glory and
success were instantly his.

“Whether as human beings or as
business executives (are these really
two things?), we can do only a tithe
of the things we dream of. For all that
—TI find a world of value in dreaming
purposefully, formulating imaginary
courses of action, thinking what I
could do. if.”

Is this sort of thing, then, manage-
ment? Well, an $8,500,000 business,
built from $50,000 in nineteen years is
witness to what Jacob Kindelberger
has done!—Neil M. Clark in Forbes
Magazine.

(Reproduced by Permission)

_—__—__--_-2-2s>->______—_
Michigan Retail Shoe Dealers Associa-
tion
The above named organization,

which has been moribund for two or
three years, came to life in this city
yesterday under the efficient sponsor-
ship of the Kent County Retail Shoe
Dealers Association. Interest in the
proposed organization had been creat-
ed by the field men of the Michigan
Shoe Dealers Mutual Fire Insurance
Co., who have devoted most of their
time during the past two months to
securing applications for membership.
About 150 representative merchants
assembled at the Rowe Hotel in the
afternoon and voted unanimously to
make the organization a very active
one from now on. Election of officers
resulted as follows:
President—Clyde Taylor, Detroit
First Vice-Pres—-M. A. Mittleman,

Detroit
Vice Presidents:

Arthur Allen, Grand Rapids

Edward Dittman, Mount Pleasant

K. Masters, Alpena

Max Harriman, Lansing

Fred Nedwick, Saginaw

Richard Schmidt, Hillsdale

Edward Stocker, Detroit

B. C. Olsee, Grand Rapids
Sec’y-Treas.—Joseph Burton, Lansing
Field Sec’y—O. R. Jenkins, Portland.

Selection of directors resulted as fol-
lows:

Fred Elliot, Flint

E. T. Nunnely, Mount Clemens

M. A. Mittleman, Detroit

R. Hainstock, Nile

Max Harriman, Lansing

William Schilientz, Muskegon

A. Ditton, Mt. Pleasant

Harry Sullivan, Grand Rapids

John Och, Cheboygan

Wm. Van Diss, Kalamazoo

Steven Jay, Detroit

Clayde Taylor, Detroit

Richard Schmidt, Hillsdale

Arthur Jocen, Saginaw

John Mann, Port Arthur

B. E. Olsee, Grand Rapids.

By-laws governing the new organi-
zation will be presented at a later meet-
ing of the organization.

Committees will be announced at a
later date.

Addresses were made by Wm. Otto,
Secretary of the Lansing Chamber of
Commerce, Charles T,. Sherman, of
Lansing, and M. A. Mittleman, of De-
troit, President of the National Retail
Shoe Dealers Association. The address
of welcome was made by B. C. Olsee,
President of the Kent County Retail
Shoe Dealers Association.

In the evening a banquet was held
at the Rowe Hotel, attended by about
250 shoe dealers and salesmen. John
G. Emery acted as toastmaster and
addresses were made by the same gen-
tlemen who talked during the after-
noon and Clyde Taylor, Secretary of
the Detroit Retail Shoe Dealers Asso-
ciation. After the banquet a style show
was put on at the Pantlind Hotel.

Se
Gabby Gleanings From Grand Rapids

The annual meeting of the Grand
Rapids Merchants Mutual Fire Insur-
ance Co, will be held at the office of
the company in the Houseman building
at 10 oclock Friday forenoon. On ac-
count of his continued ill health, Pres-
ident Trompen has asked to be relieved
from the duties of that office. It is ex-
pected that Luther Baker, of Lansing,
will be elected to fill the vacancy
caused by the retirement of Mr. Trom-
pen, who has rendered the organization
faithful service for many years. Mr.
Baker is conceded to be one of the
best posted mutual insurance men in
the country and his lofty character will
be a great asset to the organization.

William L. Berner spent three days
in Chicago this week attending the an-
nual convention of the American-Na-
tional Wholesale Grocers Association.
He was greatly rejoiced to note the
change which has come over the mem- .
bers since the last meeting. Every
member presented an appearance of
happiness over improved business con-
ditions.

It is stated that the CWA is distrib-
uting $115,000 per week among the
workers of Kent county who are on the
employment list of that organization.

—_+++—___
Differential Cheers Jobbers

Jubilant over the inclusion of the
price differential clause in the master
whoiesale code, officials of the Whole.
sale Dry Goods Institute will soon
start a series of joint meetings witi
manufacturers to set up the differen-
tials. These will take place after the
code authority is named at the con-
vention on Jan. 24. While feeling that
the clause was quite a victory for the
institute, officials said that manufac-
turers who sell mainly to wholesalers
are just as pleased over it as the whole.
salers themselves. Although the code
goes into effect on Jan. 22, the differ-
ential clause will only be applied after
manufacturers and jobbers agree on
specified amounts in each industry.

 

 

 

18

MICHIGAN

TRADESMAN

January 17, 1934

 

DRUGS

Michigan Board of Pharmacy
President—Earl Durham, Corunna.
Vice-President—M. N. Henry, Lowell
Other members of the Board—Norman

Weess, Evart; Frank T. Gillespie, St.

Joseph; Victor C. Piaskowski, Detroit.
Director—E. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

Michigan State Pharmaceutical
Association.

Officers elected at the Jackson Conven-
tion of the M. S. P. A.

President—Duncan Weaver,

First Vice-President — Paul
Ann Arbor.

Second Vice-President — J. E. Mahar,
Pontiac.

Treasurer — Wm. H. Johnson, Kalama-
zoo.

Secretary—R. A. Turrel, Croswell.

Executive Committee—A. A. Sprague,
Ithaca; Leo J. LaCroix, Detroit: J. M.
Ciechanowsky, Detroit; M. N. Henry,
Lowell; Benj. Peck, Kalamazoo; J. E.
Mahar, Pontiac.

Fennville.
Gibson,

 

Influence of the Cut Rate Cosmetic
Shop

We pharmacists of the retail drug
stores have been far too much incens-
ed by the cosmetic cut-rate shops on
the matter of price, to realize the vari-
ous other ways that the cosmetic shop
may be a menace to the very profession
of pharmacy itself. The mushroom in-
stitutions that have sprung up all over
the United States, have brought in
their backwater of sharp practice a
lowering of prestige to the social
value of the retail drug store to the
community, and a lessening of psy-
chologic recognition by the members
of the community as to the fundamen-
tal rendering of service to the sick and
ailing. The cut-rate drugless drug
store has made of the community a
social group of self-made physicians
and druggists, through its encouraging
self-diagnosis indirectly, and self-medi-
cation, palliation, and curing directly.

The psychology of this is all too
plain to the thinking man. The average
layman is of low reasoning powers,
and is most apt to be led astray by
false verbatim advertising that is in
a great many instances practiced un-
scrupulously by the predatory cut-rate
cosmetic shop proprietor. Although
advertising through the newspaper is
purged in almost all instances by the
editor, of all fraudulent promises of
cure or positive promises to relieve
painful symptoms, the sotto voice
method of verbal reassurance by the
guile-filling salesman of these charnel
houses of price values is, alas. all too
effective to the gullible buyer. This
situation, indulged in to any extent by
the customer, soon gives him a sense of
power that goes to his head with often
disastrous results toward his physical
well-being, and good state of health.
The layman takes on the mantle of the
chirurgeon and apothecary and thinks
himself master of the awesome fields
of pharmacy, medicine, surgery, and
therapeutics in all their entirety. You
may fancy, with no little misgivings
and no few qualms, how this can strike
at the innermost weal of the nation, the
people. Medicine and pharmacy die of
lack of practice of their respective pro-
fessions, and in direct ratio, the mor-
tality rate of the nation increases to an
unbelievable extent. The Padrone of
the cosmetic shop licks his lips, and
breaks down the partition of the next
store which just awhile was a commun-

ity aiding drug store, and he puts his
reserve stock therein. Grim irony, this,
in which the parasite so infests the host
that it devours its benefactor. All suf-
fer, the doctor, the druggist, and lastly
the citizen.

If one communicates prevenceptive
measures in any manner, one is
promptly prosecuted by the state at-
torney, and Department of Justice. But,
if an avaricious opportunist, like the
cut-rate cosmetic owner, instructs his
clerks to encourage self-medication by
laity, there is no cognizance taken by
the proper administrative officers that
should be watching against any such
baneful and baleful malpractice. The
nation travels on its stamina, and its
health, and America is the most pro-
gressive nation in the internationalism
of to-day through its native virility—
let that vanish through insidious
money mad traitors who care not
whom they undermine physically, and
thus psychically—and we are subject
to invasion on all sides by forces—
forces of envious sister nations—forces
of venereality, of cancer, of general
malaise.

With an atonic condition of com-
munity health, the industrial cycle im-
mediately feels the let-down state of
efficiency; this is immediately reflected
in lowered production, and inadequate
consumption of goods by the sick con-
sumer, who has by this time lost in-
terest in all but his health.

Morrie Daniels Zalowitz.

Location of Fountain

Much depends upon the general lay-
uot of the store, and perhaps the shape
of the room. Some stores are naturally
adapted to having the fountain located
in the center. In other stores this ar-
rangement would hardly suit.

Statistics show that about 59 per
cent. of the fountains are located in
the front of the store, and some 35 per
cent. in the center leaving some 5 or
6 per cent. located in the rear of the
store.

Personally I should not favor the
latter location in any store even
though I do know a few where it seems
to work satisfactorily. As between the
other two locations I would be gov-
erned by the shape of the store and
which location would seem to make
the best appearance. Always keep in
mind that it is the attractive store
that attracts.

so.
Hot Lemonade

This drink should be prepared extem-
poraneously from fresh lemons. Place
a lump of sugar (or more if individual
taste demands it) in a hot soda mug.
Add the juice squeezed from one-half
a lemon. Fill the cup with hot water
and serve. The appetizing aroma of
the fresh lemon may be imparted to
the drink by squeezing a piece of the
peel against the inside edge of the cup.

2?
Hot Chocolate Sundae Topping

Pectiaak. 1 pint
on LCL 2 pounds
oe. 1 pound
ae 4 pound
Extract of vanilla________ Y% ounce
itv enough

Heat the milk and sugar together
until the latter dissolves; add the cocoa
previously mixed with a minimum

amount of hot water to form a stiff
paste—without lumps; add the butter
and bring just to a boil. Remove from
the fire and add the extract of vanilla.
If the mixture is too thick it can be
thinned with hot milk. Beat the mix-
ture until it has partially cooled.

—_~+2+.__

Hot Caramel Sundae Topping
Sect 1 pint
Droen tiger. 1 pound
er. Y% pound
Extract of vanilla... 14 ounce
Caramel flavoring_________ enough

Proceed as for hot chocolate. For a
richer preparation a little heavy cream
may be usbstituted for part of the
sweet milk.

—_e~--¢__ __
Root Beer in Steins

A fine way to serve root beer. Place
a large, clean cube of ice in a suitable
bowl, and around this mass a quantity
of crushed ice.

Bury your steins in this crushed ice
and they will keep thoroughly chilled,
besides forming a most attractive pic-
ture on a hot day. Bowls and steins in
suitable sets are on sale by the various
manufacturers.

A proposition of this kind will make
business for you. Anybody can serve
root beer, but if you serve it in a dis-
tinctive like

manner this, you can
draw custom from many blocks.
=~. _____

Nail Polishes

French chalk is frequently used for
this purpose, or a heavy variety of pre-
cipitated chalk tinted with a little Ar-
menian bole or carmine. Oxide of tin
diluted with twice its weight of chalk
is also used as a nail polish,

Finger-Nail Polishing Powder

Triturate carefully together.
Liquid Nail Polish

[ Witte Wax 1 oz.
Cottonseed OL... 2 oz.
ae 5 gr.
OU of Rose. 5 drps.

Melt the wax, add the oil, triturate
the carmine to fine powder, mix inti-
mately with the melted fats and then
incorporate the oil of rose.

-_ oa LL 10 gr.
Ware Wax \% dr.
Speech \% dr.
Mt Pots 1 oz.
Aone enough

Dissolve the eosin in as little alcohol
as will suffice. Melt the other ingre-
dients together, add the solution and
stir until cool.

——_2-.___
Cleaning Sponges

The simplest way to bleach sponges
which have become faded is to wash
them well, then immerce in a bath
made by dissolving 2 dr. of potassium
permanganate and 2 oz. of hydrochloric
acid in 2 gals. of water. A few minutes’
immersion suffices to make the spong-
es almost white; then remove, press,
and wash in cold water, finally soaking
in an alkaline bath (potassium carbon-
ate 1 lb. to 2 gals.) to restore the color.
Aniline orange is sometimes used fin-
ally,

——_2~-.__
Washing Powder

For a salable washing powder use a
mixture of powdered dried sal soda,
10 ozs. and powdered quillaya, 3 ozs.

—_2-.____

Designed to fit atop a radiator or
within a warm-air furnace bonnet, a
new humidifying unit connects with
a water-supply line, needs no overflow
connection, keeps itself filled automat-

Powdered Tin. Oleate_______ 1 oz. ically,

rty toot 7 ozs. ____ 2+.
wer LC 20 gers. No man is such a conquerer as the
eo tie. 8 min. man who has defeated himself. —
eat 5 min. Beecher.

 

Tally Books,

line.

Grand Rapids

 

Are You Prepared For
1934

How about Blank Books?
Ledgers, Journals, Record Books, Day Books

WE CARRY A COMPLETE STOCK

ALSO—Order, Petty Day, Counter, Auto and
Wagon Delivery Books,
Letter Files, Memorandum
Books, Prescription Files, “Fremont” Simple
Account Files, Weis Account F iles, Shannon’s
Arch Files, Shannon Boards with Clips, Arch
File Parts, Dennison’s Pin Tickets and Mark-
ing Tags. — Complete Stock on Hand. Send
us your order, or come in and see our sample

We Hope 1934 Will Be Your Lucky Year!
Hazeltine & Perkins Drug Co.

Income Tax Records,

Michigan

 

%

 

AES EL IAT eA eee Mi i aes IB eee 2, eR he

sata commana REIN PLES GARB BBB ict 6

 

 

 

 

 

renee

 

 

Lines of Interest To Grand Rapids
Council

Council Leader W. E. Lypps held a
meeting of his team work group Sat-
urday afternoon at the Milnor hotel
parlors. Plans were formulated for an
intensive drive for new members for
1934. Complete details of the group’s
plan will be discussed at the February
meeting of the council.

Charles Ghysels has held a meeting
of his committee on arrangements for
the annual ball and home coming party
to be held the evening of March 3.
Tentative plans have been made for
the entertainment, music, etc. Full de-
tails will appear in this column as fast
as completed.

What a contortionist a fellow has to
be—keeping his back to the wall and
his nose on the grindstone, both feet
on the ground, keep a level head, and
with the head in the clouds look for the
silver lining,

Matt Patterson, proprietor of Pat’s
smoke shop in Big Rapids, announces
that he is entering the cigar jobbing
business. He will handle a full line of
all popular brands of cigars and will
cover Central Michigan territory.

George Annable, representative for
Barclay, Ayers & Bertsch, had a head-
on collision with his car last week. The
car was damaged, but George escaped
injury excepting a cigar burn on his
nose. He was smoking when the crash
happened. He was thrown up against
the windshield causing his cigar and
nose to form contact. We might sug-
gest a baseball mask for those who
drive cars and smoke cigars.

Oscar Levy, popular member of the
executive committee, was conspicuous
by his absence at the January meeting.
We have just learned the reason why
he skipped the meeting and as it was
rather a rare happening, it is news to

most of us. It seems that Oscar
placed his teeth in his hip-pocket. We
understand the teeth resented such

rough treatment and they took a bite
at Oscar. The seriousness of the
wound from the snapping teeth has not
been divulged.

Remember away back when the prin-
cipal use for gasoline was to remove
the gravy from grandpa’s vest.

John Verburg, 127 Mayfield avenue,
state representative for  Bernard-
Swartz Co., Detroit, manufacturer of
R. G. Dun and San Felice cigars, was
a guest at the Saturday luncheon in
the Elk’s cafeteria.

Senior Counselor Gerald J. Wagner
has been confined to his home with the
flu. He is reported as improving at
this writing.

The Western Michigan automobile
show opened Tuesday, with a record
breaking crowd. Everyone is inter-
ested in knee-action, ride stabilizers
and freakish designs. We will attempt
to give a complete description of the
show as we see it after its close Sat-
urdday night.

What good is alimony on a cold
night?

MICHIGAN

Counselor Harry Parrish underwent
an operation in a local hospital on the
10th of this month. He is reported as
having passed through the operation
fairly well and is showing some im-
provement.

Nash left for Chicago this
he will attend the con-
the National Canners of

Harry
where
vention of
America,

I. J. Boyd, a member of Marquette
council, paid a short visit to the office
of our secretary last week. The of-
fice is frequently visited by brothers
from other councils because Secretary
sradfield always has the old latch
string hanging on the outside.

“ve got the greatest little umpire
in the world,” boasted the salesman.

“What makes you think so?” asked
his friend.

week,

“She always thinks I’m safe when
Vim. out.”

One of our hard working members is
a firm believer in the Boy Scout slo-
gan, “Do a good turn each day.” In
carrying out this belief he came to
grief the other day. “He was on his
way to pick up another brother to
take him down town when he skidded
on the icy pavement and smashed a
rear wheel on his car. The motive is
still pre-eminent but the accident
caused them both to walk.

A salesman, tired of selling, thought
he’d try working on a farm, so he
hired out to a farmer. At 4 o’lock
in the morning the newly employed
hired man was called to breakfast. A
few minutes later his new employer
was astonished to see him walking off
down the road,

“Say! come back and eat
breakfast ’fore you go to work!
yelled the farmer. “I’m not going to
work,” the salesman called back. “I’m
going to find a place where I can stay
all night.”

Jimmy Malloy made a business trip
to Chicago last week and on his way
back had the misfortune of having an-
other car skid on the icy pavement and
crash into his car, doing about $70
worth of damage. Fortunately, the
driver of the other car was insured, so
that all damages to Jimmy’s car were
righted and paid for by the insurance
company. Counselor Malloy says that
the small town feller is always getting
into a jam when he tangles up with the
big town. Better luck next time,
James.

The board of directors of the Grand
Rapids Traveling Men’s Benefit Asso-
ciation will hold a meeting Saturday
afternoon at 2 o’clock in the parlors
of the Milner hotel. Four amendments
to the constitution and by-laws will be
taken under advisement.

Support your independent dealer.
Pay enough to get your money’s worth.

Notgniklip.
—_+++___

Whoever claims a right for himself
must respect the like right in another.
Whoever wishes to assert his will as a
member of a community must not only
consent to obey the will of the com-
munity but bear his share in serving
it. As he is to profit by the safety and
prosperity the community provides, so
he must seek its good and place his
personal will at its disposal. Benefit
and burden, power and responsibility
go together.—Lord Bryce.

your

yr

TRADESMAN

WHOLESALE DRUG PRICE CURRENT

19

 

Prices quoted are nominal, based on market the day of issue.

ACID
Acetic, No. 8,lb. 06 @ 10
Boric, Powd., or

Mial hb OSKa@ 20
Carbolic,Xtal,lb. 36 @ 43
@itric 1b. 35 @ 45
Muriatic, Com’1.,

oe 034%@ 10
Nitric, PDs 09 @ 15
OGxalic, ib... 165 @ 25
Sulphuric, Ib.--. 034%@ 10
Tartarie, 1b. -__ 35 @ 46

ALCOHOL
Denatured, No. 5

ale 55
Grain. gal... 4 00@5 00

ood. gal 50 @ 60

ALUM-POTASH,_ USP
Lump, 1b. 06 @ 13
Powd. or Gra.,lb. 054@ 13

AMMONIA
Concentrated, lb. 06 @ 18
Meee We 064%4@ 13
Soe 05%@ 13
Carbonate, lb.--_. 20 @ 25
Muriate, Lp., lb.. 18 @ _ 30
Muriate, Gra., lb. 08 @ 18
Muriate, Po., lb.. 20 @ 30

ARSENIC
Pound 2225). 07 @ 20

BALSAMS
Copaiba, Ib...___ 60@1 40
Fir, Cana., lb... 2 00@2 40
Bir, Oregz., Ib..__ 50@1 00
en Wp 2 50@3 00
Tolu: 1p... 3. 1 50@1 80

BARKS
Cassia

Ordinary, lb.__ @ 30

Ordin., Po., lb. 25 @ 35

Saigon, ib. _ @ 40

Saigon, Po., lb. 50 @ 60

EEL Ee, 40 @ 50
Him, Powd., lb.. 38 @ 45
Kim, G’d, lb.___.. 388 @ 45
Sassafras (P’d lb. 45) @ 35
Soaptree_ cut, lb. 20 @ 30
Soaptree, po., lb. 35 @ : 40

BERRIES
Cubeh, Ib. ~_____ 0}
Cubeb, po., Ib.__ @ 75
Juniper, lb.-....10 @ 20

BLUE VITRIOL
Bound 2. 06 @ 15

BORAX
P’d or Xtal, lb. 06 @ 13
BRIMSTONE
Bound 22030 04 @ 10

CAMPHOR
Pound — 75 @ 85

CANTHARIDES
Russian, Powd. _ @4 50
Chinese, Powd.__ @2 00

CHALK
Crayons,

White, dozen__ @3 60

Dustless, doz._ @6 00
French Powder,

Coml, Ib.____. 034%@ 10
Precipitated, lb. 12 @ ila
Prepared, lb.____ 14 @ 16
White, lump, Ib. 03 @ 10

CAPSICUM
Bods, ib 60 @ 70
Powder, ib. -____ 62 @ 75

CLOVES
Whole, Ib. 30 @ 40
Powdered, lb.___ 35 @ 45

COCAINE
OQumneg, 2250) 12 68@14 85

COPPERAS
Atal Ip ue 10
Powdered, 1b..__ 04 15

CREAM Tian
Peund 225 23 @ 36

‘sealed
Pound ..0 2. 2 @ 50

ami Glinc
Yellow Corn, lb. 06%@ 15
White Corn, lb.. 07 @ 15

EXTRACT
Witch Hazel, Yel-

low Lab., gal._ 1 — 70
Licorice, Pd, lb. 50 60

FLOWER
Arnica, ib... . | 50 @ 55
Chamomile,

German, 1Ib.... 35 @ 45

Roman, Ib._.__ @1 00
Saffron,

American, lb.. 50 55
Spanish, ozs._. 61 35
FORMALDEHYDE, BULK
Found 20
FULLER’S EARTH

Powder, lb._____

GELATIN
BOund oo 55 @ 65

GLUE
Brok., Bro., lb... 20 @ 30
Gro’d, Dark, 1lb.. 16 @ 22
Whi. Flake, lb... 27%@ 35
White G’d., Ilb.-. 25 @ 35
_— AXX light, “
ninton Cee 42%@ 50

GLYCERINE
Pound 222 1444%@ 35

GUM
Aloes. Barbadoes,

so called,lb.gourds @ 60

Powd.. Ib. 2 so @ 45
Aloes, Socotrine,

11) 1 a aan @ %
— Powe: Ip... | @ 80
Arabic, first, ID. @ 40
Arabic, sec. ib @ 30
Arabic, sorts, Ib 15 @ 25
Arabic, Gran., lb. @ 35
Arabie, Pd, Ib. 25 @ 35
Asafoetida, lb. _.. 47@ 50
Asafoetida, Po., lb. 75@ 82
G@uaize, ib. | @ 70
Guaiac, powd. __ @ i
GIO, We @ 90
Kino, powd., lb._ @1 00
Myrrh, tb . D 60
Myrrh Pow., lb. @ 75
Shellac, Orange,

ee 22%@ 30

Ground, Ib._-_. mee 30
Shellac, white.

(bone dr’d) ‘lb. 36° @ 45
Tragacanth,

No. 1, bbls.___ 1 60@2 00

INO. 2, Ibs. 1 a 75

Pow., 1b. 1 25@1 50

HONEY
Pound 222). 25 @ 40
HOPS
a Loose, Pressed.
se aa ene @1 25
ncceae PEROXIDE
Pound, gross __27 00@29 00
2 lb., gross____17 90@18 00
% tb., eee 00@11 50
NDIGO
Madras, ie bee 2 00@2 25
INSECT eee
Pure Wy @ 41
LEAD AGETaTS
Mtal Ib. Jt: @ 35
Powd. & Gran... 25 @ 35
LICORICE
Extracts, sticks,

per box. 150 @2 00
Lozenges, Ib... 40 @ 50
Wafers, (24s) box @1 50

LEAVES
Buchu, lb., short @ 60
Buchu, lb. — @
Buchu, P’d., » 70
Sage, bulk, ‘a _ 25 g 30
Sage, loose

pressed. 4s, lb. @ 40
Sage, ounces ___ @ 85
Sage, P’d & Grd. @ 3
Senna,

Alexandria, lb. 35 @ 40

Tinnevella, Ib.. 20 @ 30

Powe. Ih. 25 @ 35
Uva Ursi, lb. __ @ 31
Uva Ursi,P’d, lb. @ 45

LIME
Chloride, med., dz. @ 85
Chloride’ large, dz. @1 45
LYCOPODIUM
Pound 23 45 @ 60
MAGNESIA
Carb., %s, 1b.___ @ 30
Carb., 1/16s, 1b._ @ 32
,E wea., Ib 16 @ 25
Oxide, Hea., 1b._ @ 75
Oxide, light, 1b. @ 75
MENTHOL
Pound (022 4 54@4 88
ERCURY
Found 0 1 50@1 75
MORPHINE
Ounces @11 80
6S @13 96
MUSTARD
Bulk, Powd..
select, > Se 45 @ 50
No, 1. be 25 @ 35
NAPHTHALINE
Balls, Ib 0384%@ 18
Flake, 1 08%@ 18
NUTMEG
Pound @ 40
Powdered, lb.___ @ 50
NUX VOMICA
POUNG 222. @ 2
Powdered, 1lb.--..15 @ 25
OIL ESSENTIAL
Almond,

Bit., true, ozs. @ 50

Bit., art.. ozs._ @ 30

Sweet, true, lb. 1 40@2 00

Sw’t, art., lbs. 1 00@1 25
Amber, crude, lb. 71@1 40
Amber, rect., Ib. 1 30@2 00
Anise, Ibo... 1 00@1 60
Bay, We 4 00@4 25
Bergamot lb.__. 3 00@3 60
Cajeput, Ib, 1 50@2 00
Caraway S’d, lb. 2 80@3 40
Cassia, USP, lb.. 2 10@2 60
Cedar Leaf, lb... 1 70@2 20
Cedar Leaf,

Com, ib... 1 00@1 25
Citronella, lb.__. 1 05@1 40
Cloveg. 1b... 1 75@2 25
Croton, Ibs._.__ 4 00@4 60
Cubeb, 1b... 4 25@4 80
Erigeron Ib... 2 70@3 35
Eucalytus, lb.-.. 85@1 20
Fennel 2 25@2 60

Hemlock, Pu., lb. 1 70@2 20
Heml’k Com., lb. 1 00@1 25
Juniper Ber., lb. 3 00@3 20
Junip’r W’d, lb._ 1 50@1 75
Lav. Flow., Ib... 3 50¢ 00
Lav. Gard., lb... 1 25@1 50
Lemon, ibe 1 75@2 25
Mustard, true, ozs. @1 50
Mustard art., ozs. @
Orange, Sw., Ib.. 3 00@3 25
Origanum, art,
ie 1 00@1 20
Pennyroyal, lb._ -2 75@s3 20
Peppermint, Ib. 5 25@5 75
Rose, dr 4 | @2 50
Rose, Geran., ozs. 50@ 95
Rosemary
Flowers, 1b.__. 1 00@1 50
Sandalwood.
RE, le 8 00@8 60
W. Ee | 4 50@4 75
Sassafras,
true, ID... 1 90@i2 40
Sym, Ibe) 85@1 40
Spearmint, lb... 2 50@3 00
Tansy, ii 3 50@4 00
Thyme, Red, lb. 1 50@2 00
Thyme, Whi., lb. 1 75@2 40
Wintergreen
Leaf, true, lb... 5 75@6 20
Birch, lb. ____ 4 00@4 60
VIE! 75@1 20
Wormseed, Ib. __ 3 50@4 00
Wormwood, Ib. ~ 4 50@5 00
OILS HEAVY
Castor. sak 1 25@1 45
Cocoanut, Ib. --. 22%@ 35
Cod Liver, Nor-
wegian, gal, _. 1 20@1 50
Cot. Seed, gal._ 85@1 00
Lard, ex., gal._ as 55@1 65
Lard No. 1, gal. 1 25@1 40
Linseed, raw, gal. 77@ 92
Linseed, boil., gal. 80@ 95
Neatsfoot,
extra, gal ee 80@1 00
Olive
Malaga, gal. _. 2 50@3 00
Pure, gal._.... 3 00@5 00
Sperm gal 1 25@1 50
Tanner, gal 75@ 90
Tar gab 50@ 65
Whale, gal _.__ @2 00
OPIUM
Gum, 0zs., $1.40;
He 17 50@20 00
Powder, ozs., $1.40;
Ibe 17 50@20 00
Gran., ozs., $1.40;
Ih 2 17 50@20 00
PARAFFINE
Pound 2 06%@ 15
PEPPER
Black, grd., Ib.-. 25 @ 35
Red, grd., Ib i . @ 55
White gerd., Tb. @ 45
PITCH ssuanere
Pound 20 @ 25
PETROLATUM
Amber, Plain,lb. 12 @ 17
Amber, Carb.,lb. 14 @ 19
Cream Whi., lb. 17 @ 22
Lily White, ib.. << @ 25
Snow White, Ib._ 27
PLASTER PARIS. Dekr L
Barrela 0 5 75
Less Ib O3%@ 08
POTASSA
Caustic, st’ks,lb. 55 @ 88
Liquor, Ib | @ 40
aa
Acetate Ib. _ @ $6
Bicarbonate, }b.. @ 35
Bichromate, | 13 @ 2%
Bromide, lb. -—. 66 @ $9
Carbonate, Ib... 30 @ 9g
Chlorate,
Atak, We ti @ w@
rowd.. Ib. | 17 @ a
Gran. ib 21 @
lodiide, i 2 71@2 aa
Permanganate, lb. 22%2@35
Prussiate,
Nea 80 @ 90
Yellow, Ib 50 @ 60
QUASSIA CHIPS
Pound 20000 25 30
Powe, Ih 35 @ 40
: QUININE
2° OZ. CaNS, oZzS.__ 77
SAL
Epsom, ih. 034%@ 10
Glaubers,
Lump, }b._._ 03 10
Gran, ib. 03% 10
Nitre,

Xtal or Powd.. 10 @ 16
Gran. ip, 09 @ 16
Rochelle, ih 17 @ 30
Soda. 1b 02%@ 08
SODA
San 03 10
Bicarbonate Ib._ 03% o 10
Caustic, Co’l,, lb. 08 @ 15
Hyposulphite, lb, 05 3 10
Phosphate, Ib.__ 23 28

Sulphite,
wae, We 07 @ 12
Dry, Powd., lb. 12%@ 20
Silicate, Sol., gal. 40 @ 50
TURPENTINE
Gallons @ 7

 

 

20

 

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

The following list of foods and grocer’s sundries is listed upon base prices,
not intended as a guide for the buyer. Each week we list items advancing and
declining upon the market. By comparing the base price on these items with
the base price the week before, it shows the cash advance or decline in the mar-
ket. This permits the merchant to take advantage of market advances, upon items
thus affected, that he has in stock. By so doing he will save much each year.
The Michigan Tradesman is read over a broad territory, therefore it would be
impossible for it to quote prices to act as a buying guide for everyone. A careful
merchant watches the market and takes advantage from it.

 

 

ADVANCED

Fancy Crcsby Corn No. 10

Safety Matches

DECLINED

F B Soap
Camay Soap

Flake White Soap

P & G Soap

 

 

Cigarettes
AMMONIA
Parsons 3207, ._.___ 3 35
Parsons, 100z.  -_----- 2 70
Pareons, Gor . 1 80

Little Bo Peep, med.__ 1 35
Little Bo Peep, lge.--- 2 25
Quaker, 32 oz....___. 2 10

APPLE BUTTER
Table Belle, 12-31 oz.,
foe 1 55

BAKING POWDERS

Royal, 2 0z., doz._-___ 80
Royal, 6 oz., doz...._ 2 00
Royal 12 oz., doz.____ 3 85
Royal, 5 Ibs., doz.____ 20 00

 

10 0z., 4doz.in case__ 3 40
150z. 4doz.in case__ 5 00
250z., 4doz.in case__ 8 40
50 0z., 2doz.in case. 7 00
5lb., 1doz.in case__ 6 00
10 Ib., % doz. in case__ 5 75
BLEACHER CLEANSER
Clorox, 16 0z., 24s _____ 3 25
Clorox, 22 0z., 12s __.__ 3 00
Lizzie, 16 oz., 12s_____ 2 15

Sunrae, 18 oz., 12s____ 1 35

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS

100 1b. bag
Dry Lima Beans, 100 Ib. 7 90
White H’d P. Beans__ 3 70
Split Peas, yell., 60 Ib. 3 90
Split Peas, gr’n, 60 lb. 5 40
Scotch Peas, 100 Ib.___ 7 00

BURNERS
Queen Ann, No.1 _____ 1 15
Queen Ann, No.2 _____ 1 25
White Flame, No. 1
ana = doc... 2 25

BOTTLE CAPS

Dbl. Lacquor, 1 gross
pkg., per gross________ 15

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136. 2 99
Corn Flakes, No. 124. 2 90
Fen, No. 24 2 20
Feo Ne. Zap 1 05
Krumbles, No. 412___. 1 46
Bran Flakes, No. 624. 1 90
Bran Flakes, No. 650-. $85

Rice Krispies, 6 0z...-_ 2 25
Rice Krispies, 1 oz.---- 1 10
All Bran, 16 0z. --.__ — 2 30
All Bran, 10 oz. _..__.. 2 7
All Bran, % oz. _______ 1 1¢

Kaffe Hag, 6 1-Ib.
cams 2 57

Whole Wheat Fla., 24s_2 20

Whole Wheat Bis., 24s 2 50

Post Brands
Grapenut Flakes, 248_. 2 00
Grape-Nuts, 24s -.--__ 3 90
Grape-Nuts, 50s _...__ 1 60
Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50

Postum Cereal, Ne. 0_ 2 25
Post Toasties, 36s_____ 2 90
Post Toasties, 24s__.._ 2 90
Post Bran. PBF 24 ___ 2 95
Post Bran PBF 36  ___ 2 95
Sanka 6-1 1lb........_.. 2 57

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6_._ 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed ______ 6 75
Warehouse _._....___.__ 6 25
Roepe 28 CB
Winner, 5 sewed______ 5 560
Top Notch _.... 4 2
BRUSHES
Scrub
Solid Back, 8in. ______ 1 50
Solid Back, lin. ______ 1 75
Pointed Ends ~_--__-__ 1 25
Stove
Shamer 1 80
No, 6)... 2 06
Peeripas 2 60
Shoe
No. 4-0 ee ee 2 25
No.2: 3 00

BUTTER COLOR
Hansen's, 4 oz. bottles 2 40
Hansen's, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 Ibs._ 12.1
Plumber, 40 Ibs.__.____ 12.8
Paraffine, 6s .._.______ 14%
Paraffine, 12s _..__.___ 14%
Wicking 40

Tudor, 6s, per box___. 30

CANNED FRUITS

Hart Brand
Apples
Ne (000 5 00
Blackberries
Pride of Michigan_____ 2 55
Cherries
Mich. red, No. 10_____ 6 25
Pride of Mich., No. 2__ 2 60
Marcellus Red_________ 210
Special] Pie. 1 35
Whole White__._______ 2 8@
Gooseberries
Ne. 102s

Pears
Pride of Mich. No. 2% 2 25
Black Raspberries
NO. Oo 2 60
Pride of Mich. No. 2__ 1 60

Red Raspberries

NO. 2 2 2 25

NO 4 1 25

Marcellus, No. 2_____- 1 70
Strawberries

NO. 220 3 00

Coe 80

Marcellus, No. 2______ 1 45

CANNED FISH

Clam Ch'der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No, 1
Clams, Minced, No. %
Finnan Haddie, 10 oz._
Clam Bouillon, 7 oz.__
Chicken Haddie, No. 1
Fish Flakes, small____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz._...
Lobster, No. 4-.__.
Shrimp, 1, wet_______
Sard’s, %4 Oil, k’less__
Sardines. 4 Oil, k’less
Salmon, Red Alaska___
Salmon, Med. Alaska__ 1 80
Salmon, Pink, Alaska. 1 50
Sardines,Im. 4, ea._.6@11l
Sardines, Cal ._______ 1 00

Tuna, % Van Camps,
Oe. 1 15
Tuna, 4s, Van Camps,
1

9 09 bet et et em DD ND DO DO DN
on

Oem 2 15
Tuna, 1s, Van Camps,

On 2 3 45
Tuna, %s, Chicken Sea,

Oe 1 60

CANNED MEAT

Bacon, med., Beechnut
Bacon, lge., Beechnut—
Beef, lge., Beechnut___
Beef, med., Beechnut _
Beef, No. 1, Corned ___
Beef, No. 1, Roast —___
Beef, 2% oz., Qua., Sli.
Corn Beef Hash, doz.
Be +fsteak & Onions, s.
Chiii Con Car., 1s_____
Deviled Ham, %g _____
Deviled Ham, %s —_-__
Potted Meat, 4 Libby 48
Potted Meat, % Libby_ 75
Potted Meat, % Qua... 70
Potted Ham, Gen. %__ 1 35
Vienna Saus. No. %_.. 90
Vienna Sausage, Qua... 8&5

Oe ee to Oo DO:
©
on

Baked Beans

Campbells 48s ______-_ 2 30

CANNED VEGETABLES

Hart Brand
Asparagus
Natural, No. 2_______ 3 00
Tips & Cuts, No. 2____ 2 25
Tips & Cuts, 8 o0z._____ 1 35

Baked Beans

1 lb. Sace, 36s, cs._____ 1 75
No. 2% Size, doz._____ 1 00
No. 10 Sauce__________ 4 00

Lima Beans
Little Quaker, No. 10_ 7 90

Bany No 2 1 60
Pride of Mich. No. 2__ 1 35
Marcellus, No. 10_____ 6 50

Red Kidney Beans

No 0 4 25
Ne: 2 oe 90

String Beans

Choice, Whole, No. 2.. 1 60
Cut, Noe ip 7 25
Cut No.2 1 35
Marcellus Cut, No. 10. 6 00
Wax Beans
Choice, Whole, No. 2__ 1 60
Cu, Ne 10 2 7 25
ie, Nee 1 35

Marcellus Cut, No. 10_ 5 50

Beets
Extra Small, No. 2____ 2 00
Hart Cut, No. 10__--__ 4 25

Mart Cut. No. 2.
Marcel. Wihole, No. 2% 1 35

Hart Diced, No. 2.... 90
Carrots
Dieed, No.2 2. 95
Diced, No. 169 _.._. 4 20
Corn
Golden Ban., No.2  -_. 1 35
Golden Ban., No. 10 10 00

Country Gen., No. 2___ 1
Marcellus, No, 2_...._ 1
Fancy Brosby, No. 2__ 1 35
Fancy Crosby, No. 10_. 6
Whole Grain, 6 Ban-

tam No. 2. 1 45
Peas
Little Dot, No. 2__.___ 215

Sifted EB. June, No.10 _ 9
Sifted E. June, No.2 __ 1
Marcel., Sw. W No. 2_ 1 45
Marcel., E. June, No. 2 1
Marcel., E. Ju., No. 10 7

Pumpki.
No 10 0 4 75
No.2 1 2
NO-@ 2 92344
Sauerkraut
NO. 10 2 4 25
No. 2% Quaker_______ 1 35
NO: 2 2
Spinach
ING, Pie 2 25
Ne: 2 2 1 8n
Squash
Beston, No. 3... 1 35
Succotash
Golden Bantam, No. 2_ 1 75
Bart, Ne, 2.0 1 55
Pride of Michigan_____ 1 15
Tomatoes
Np, 1 6 25
Oe: Oe 2 10
Se 1 55
Pride of Mich., No. 2% 1 35

Pride of Mich., No, 2__ 1 10

Tomato Jutce
Hart, No: 10.

CATSUP
Regal, 8 oz.._____--doz,
Regal, 14 0z..--__ doz. 1 23
Sniders, 8 oz......doz. 1 20
Sniders, 14 0z.__.__ doz. 1 85
Quaker, 8 oz. -...doz. 1 12
Quaker, 14 0z.____ doz. 1 3

CHILI SAUCE
Sniders, 80z. _..._. 1
sniders. 140g. ________ 2 25

OYSTER COCKTAIL

Sniderg, 11 oz... 2 00
CHEESE
Hoquctort 80
Wisconsin Daisy ______ 1s
Wisconsin Twin ______ 13%
New York June_________ 23
Pap Sago 48
Brick 17
Michigan Flats ___-___ 12%
Michigan Daisies_______ 13
Wisconsin Longhorn___. 14
Imported Leyden ______ 28
1 lb. Limberger__._____ 19
Imported Swiss ~___-___ 60

Kraft, Pimento Loaf__._ 22
Kraft, American Loaf__ 20

Kraft, Brick Loaf.._____ 20
Kraft, Swiss Loaf______ 26
Kraft, Old End. oaf_.__. 3?

Kraft, Pimento, % Ib._ 1 60
Kraft, American, % Ib. 1 60
Kraft, Brick, % 1lb._-__ 1 5(
Kraft, Limbur., % Ib._ 1 31

Note that imported items
are advancing due to the
present dollar.

CHEWING GUM
Adams Black Jack______ 6b
Adams Dentyne ~.__._ 65
Beeman's Pepsin 65
Beechnut Pappermint___ 65
Doublemint 65
Peppermint, Wrigleys__ 65
Spearmint, Wrigleys_ 65

siicy Prat 65

Wrigley’s P-K__._______ 65

Peavey oo
CHOCOLATE

Baker, Prem., 6 lb. %_ 2 50
Baker, Pre., 6 lb. 3 oz. 2 60

CIGARS
Hemt. Champions ___ 38 50
Webster Plaza ______ 75 00
Webster Golden Wed. 75 00
Websteretteg _______ 38 50
Cincos 38 50

Garcia Grand Babies_ 40 00
Bradstreets 38

Odine ___.. 4 00
R G Dun Boquet____ 75 (0
Perfect Garcia Subl._ 95 00
Hampton Arms Jun’r 33 00
Rancho Corono__.____ 31 60
Kenmway 20 00

CLOTHES LINE
Riverside, 50 ft....._ 2 20
Cupples Cord -___.____ 2 9f

COFFEE ROASTED

Lee & Cady

1 Ib. Package
Arrow Brand ________
Boston Breakfast ____ 23
Breakfast Cup -_.___ 21
Competition _________ 15%
pe 19
Majestic ....._.. 29
Morton House ________ 30%

Nentow 26
Quaker, in cartons___ 21
Quaker, in glass jars 25

McLaughlin’s

Kept Fresh

 

Coffee Extracts
M. Y.. per 100
Frank’s 50 pkgs.___. 4 25
Hummel’s 50, 1 Ib.____ 10%

CONDENSED MILK
Eagle, 2 oz., per case_. 4 60

January 17, 1934

CONFECTIONERY
Stick Candy
Pails

Pure Sugar Sticks-600c
Big Stick, 28 Ib. case__
Horehound Stick, 120s

Mixed Candy
Kindergarten
Leader
French Creams_.__ i.
Paris Creams__...____
Jupiter
Fancy Mixture________

eee mate

Fancy Chocolate
5 lb. boxes
Bittersweets, Ass’ted_
Nibble Sticks
Chocolate Nut Rolls__
Lady Vernon_________
Golden Klondikes_____

Gum Drops

Cases
Jelly Strings_.._______
Tip Top Jellies___.._._
Orange Slices_.....___
Lozenges
Pails

A. A. Pep. Lozenges ____
A.A. Pink Lozenges —___
A. A. Choc. Lozenges ___
Motto Hearts_..._______
Malted Milk Lozenges___

Hard Goods

Lemon Drops___________
O. F. Horehound Drops.
Anise Squares __________
Peanut Squares ________

Cough Drops

Bxs.
Smith Bros. 20 1 45
Ludens 2 1 45
Vick’s, 40/10c__-______ 2 40
Specialties
italian Bon Bons_______

Banquet Cream Mints__
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade__ 2 50
100 Economic grade__ 4 50
500 Economic grade__20 00
1000 Economic grade__37 56
Where 1,000 books are
Ordered at a time, special-
ly printed front cover is
furnished without charge.

CRACKERS
Hekman Biscuit Company
Saltine Soda Crackers,

Bie a
Saltine Soda Crackers,
i i, pies
Saltine Soda Crackers,
2 ib. pege
Saltine Soda Crackers,
% oz pkgs._..__.._ 1 00
Butter Crackers, bulk 13
Butter Crackers, 1 lb._ 1 72

Butter Crackers, 2 lb.. 3 13
Graham Crackers, bulk 14

1 86
3 26

Graham C’s, 1 Ib._____ 1 90
Graham C’s, 2 Ib._____ 3 36
Graham C’s, 6% oz.___ 1 00

Junior Oyster C’s, blk. 13
Oyster C’s, shell, 1 Ib._ 1 84
Club Crackers_________ 1 86

CREAM OF TARTAR
6 ib boxes. 42

DRIED FRUITS

Apples
N. Y. Fey., 50 Ib. box__
N. Y. Fey., 14 oz. pkg.

Apricots
Evaporaited, Choice __
Evaporated, Eix.Choice
HanCy ee
Ex. Fancy Moorpack..

Citron
5 3b. boxe a

 

 

 

January 17, 1934

 

  

  

    

    
 

 

 
      
        
  

MICHIGAN TRADESMAN 21
Currants JUNKET GOODS FRESH MEATS HERRING SOAP TEA
Packages, 11 0z.________ 14 Junket Powder ______ Am. Family, 100 box__ 5 05 Japan
Junket Tablets ______ 1 36 Beet Holland Herring B. B., @c.___________ 225 proaium ag
Junket Food Colors.__160 Top Steers & Heif._____ 10 | Mixed kegs 80 Fels Naptha, 100 box_. 465 Choice lee
Dates Good Steers & Heif.____ 0) Milkers, kees 90 Flake White, 10 box__ 2 60 taney CUM
Imperial, 12s, pitted__ 1 90 Med. Steers & Heif.._...08 | Boneless, 10 lb. box. 1 35 Jap Rose, 100 box_____ 740 No 1 Nisha 31
Imperial, 12s, regular_ 1 60 MARGARINE Com, Steers & Heif. ____ 07 Fairy, 106 box 228
Imperial 12s, 2 Ib.____ 2 25 Wilson & Co.’s Brands Palm Olive, 144 box___ 6 20 Gan d
Imperial, 12s, 1 Ib.____ 1 45 Oleo Lake Herring Lava, 50 box 2% ons anpewaer as
0) 0844 Veal 2 HDL, 100 Ibe. Tos 50 hex 315 olce ----------__ a
Top —-.-------_--_.---- 08%, Camay, 7 box = 305 CY —---___.__
Figs : Good 07 P & G Nap Soap, 100@ 2 69
Calif., 24-83, case____ 1 70 MATCHES Medium 06 Sweetheart, 100 box___ 5 70 Ceylon Ve
Diamond, No. 5, 144___ 6 50 Mackerel Grandpa Tar, 50 sm.__ 210 Pekoe, medium _________ 45
Searchlight, 144 box_. 6 50 Tubs, 60 Count, fy. fat 6 00 Williams Barber Bar, 9s 50
Peaches Crescent, 144 _________ 5 90 Lamb Pails, 10 lb. Fancy fat 150 Williams Mug, per doz. 48 English Breakfast
Evap. Choice ____.___ 11% Diamond, No. 0______ 610 Spring Lamb___.___.___ 14 Lux Toilet, 66... 315 Congou, medium _______ 28
Good 2 12 Congou, choice _____ 35@36
Safety Matches Medium 2 11 . : Congou, fancy ______ 42@43
Peel Red Top, 5 gross case 5 409 Poor ______..__...___ 03 White Fish SPICES :
Lemon, Dromdary, Signal Light, 5 gro. esd 40 Med, Fancy, 100 Ib.-_ 13 00 Whole Spices Oolong
40m, dog 1 10 Milkers, bbls. -_____-- 18 50 Allspice Jamaica______ @24 Medium 39
Orange, Drom i Mutton K K K K Norway___ 19 50 Cloves, Zanzibar... Gig Gieleéa’ °° an
4 0z., dozen_________ 110 Good). 04% = 8 Ib. pails____--___ 140 Cassia, Canton ______ Cf fan 50
Citron, Dromdary, MUELLER’S PRODUCTS Medium _____ a 03 Cut) Bunch 0 150 Cassia, 5c pkg., doz... @40 9% 777777------------
4 oz., dozen_________ 110 Macaroni, 9 oz.________ 210 Poor 2 02 Boned, 10 lb. boxes_.__._. 16 Giger, Africa @19
Spaghetti, 9 oz_______ 210 Mixed, No. 1... @30
Elbow Macaroni, 9 oz._ 2 10 Mixed, 10c pkgs., doz._ @65 TWINE
Raisins Egg Noodles, 6 oz. ____ 2 10 Pork “Yutmegs, 70@90 ______ @50 Cotton, 3plycone _____ 35
Seeded, bulk______m.. 6% Egg Vermicelli, 6 oz... 210 Loins 10 SHOE BLACKENING Vutinegs, 105-110 _____ @48 Cotton, 3 ply ballg ______ 35
Thompson's S'dless blk. 6% Egg Alphabets, 6 oz... 2 10 Butte 08 2in 1, Paste, doz..__.130 epper. Rlack __.__.. @23
Quaker s’dless blk.____ + Cooked Spaghetti, 24c, ae Se ie a * foes az. 4 a
16 Of] 7 Lt Om. a 2 20 DPArering 20 ri-HOOt, doz. ~__-____ i
Quaker Seeded, 15 oz.__ 74 Neck bones__________ 03 Bixbys, doz. -._.._____ 1 30 Pure Ground in Bulk — FO pn REGAN
Trimmings _....___. 06 Shinola, doz...________ 990 Allspice, Jamaica_____ @17 ..: UY. B. Grand Rapids i
ooo ae ee Se et
lifornia Prune Jassia, Canton... @22 Ite ine, grain__ 20
stein 26 Ib. boxes 07 ge Rly Ginger, Corkin ______ @1¢6 White Wine, 30 grain__ 25
80@ 90, 26 lb. boxes --@07% Almonds, Peerless ____ 15% STOVE POLISH Mustard 2 @21
70@ 80, 25 Ib. boxes__@07% Brazil, large _________ 14% PROVISIUNS Blackne, per doz..___.1 30 Mace Penang ______ @69
60@ 70, 25 lb. boxes -.@08% Fancy Mixed _.- 15 Black Silk Liquid, doz. 130 Pepper, Black ________ @18 WICKING
50@ 60, 25 lb. boxes __.@08% Filberts, Naples _._ 20 Barreled Pork Black Silk Paste, doz..1 25 Nutmegs _.__...-__ @2 No. 9, pergross _______ 80
40@ 50, 25 Ib. boxes --@09%2 Peanuts, Vir. Roasted 7 Clear Back_____ 16 00@1s 00 Enameline Paste, doz. 130 Pepper, White ______ @26 No.1, per Sross 1 25
30@ 40, 25 Ib. boxes __.@10 Peanuts, Jumbo ______ 8% Short Cut, Clear___[ 1200 Emnameline Liquid, doz. 130 Pepper, Cayenne _____ @26 No. 2, per grose 1 50
30@ 30, 25 lb. boxes __@13 Pecans, 3, star__________ 25 E. Z. Liquid, per dez._.1 30 Paprika, Spanish _____ @36 No. 3, per gross _______ 2 30
18@ 24, 25 1b. boxes __@15% Pecans, Jumbo _____.... 40 Radium, per doz.______ 1 30 Peerless Rolls, per doz. 90
Pecans, Mammoth ______ 50 Dry Salt Meats Rising Sun, per doz.___ 1 30 Rochester, No.2. doz... 50
: Walnuts, Cal. ____ 14@20 DS Belles__18-29@18-10-08 654 Stove Enamel, dz. 2 80 Seasoning Rochester, No. 3. doz._ 2 00
Hominy Hickory (00 07 Vulcanol, No. 10, doz._ 1 30 Chili Powder, 1% oz... 65 Rayo, per doz... 15
Pearl, 100 Ib, sacks____ 3 50 Stovoil, per doz._______ 300 Celery salt, 1% oz... 80
Salted P t Pure in wee 6% oa - Oz. oe -- , 80
alte eanuts ! ei $——---~-_ 2 nion Salg 35
Bulk Goods = Fancy, Now 1a 09% 01D. tubs advance 4 oe oe 1 33 WOODENWARE
Elb.Macaroni, 201b.bx. 1 25 121 ib. Cellop’ case_ 1 26 501b. tubs _____ vance % Po ae oe 5 : 5
Ege Noodle, 10 Ib. box 1 25 — 20 Ib. pails _____advance F.0.B, Grand Rapids kitchen “Tou nuct~ 777 3 3% ©Bushels, Wide Band,
10 lb. pails ___advance % Colonial, 24, 2 lb._____ 95 Laurel Leaves... 94, Pipes handles_______ 2 00
Shelled 5 lb. pails ____.advance 1 Colonial, 36-144 ______ 126 Marjoram, 1 a $0 M rket, drop handle. 90
Pearl Barley Almonds (220 39 3b. pails advance 1 Colonial, Iodized, 24-2. 1 25 Savory, ia 65 rab Single handle. 95
0000) 00 Peanuts, Spanish, 125 Compound, tierceg ____ 7 Med. No.1, bblis..__--. 2 90 asia sf Sate i exe 1 60
Barley Grits__-----__- 5 00 Ib, bags 7% Compound, tubs _______ 7% Med.No.1, 100 lb. bk.__ 1 00 Timeie 14 ce 1 4 vee ,laree 8 50
Chester 0 Ae Wie 32 Farmer Spec., 70 lb... 1 00 sale medium ...___ 7 50
Pecans, salted 45 Packers Meat, 50 Ib.__ 65 PONG, Say 6 50
Walnut, California ____ 48 Cream Rock for ice ,
Lentlis Bologna —— 2 cream, 100 1b., each 83 STARCH Churns
Chih ee 10 Liver _.________._.__.. 13 Butter Salt, 280 1b. bbl. 4 00 Corn Barrel, 5 gal., each____ 2 40
Frankfort __-_....._.__ wg 46 Bloek, 00 tb._______ 40 Kingsford, 4/1 _____ 219 Barrel, 10 gal., each___ 2 55
| MINCE MEAT Pork oa 15 Baker Salt, 280 Ib. bbl 3 80 Powd., bags, per 100_.3 95 °° 6 gal, per gal. _1¢
Tapioca None Such, 4 doz._____ 6 20 Tongue, Jellied _________ 21 6, 10 1b., per bale______ 93 Argo, 24, 1 Ib. pkgs... 1 58
soar, 1) i eee 74 Quaker, 3 dos. case.265 Headchecas 13 20, 3 1b., per bale_____ 1% Goan 141. 2 25 Pails
Minute, 8 o0z., 3 doz._ 4 05 Yo Ho, Kegs, wet, Ib.. 16% ‘0 Ib. bags, table_____ 45 10 qt. Galvanzed ______ 2 60
Dromedary Instant -__ 3 50 i at. Galvanized _____ 2 85
4qt. Galvanized ____ 3 10
Smoked Meats Gloss 12 =
Jiffy Punch Hams, Cert., 14-16 Ib._ 13% 4 \}——_ a at. Flaring Gal. Jr._ 5 00
8 OR no #25 7 oz, Jar, Plain, doz... 105 Hams, Cert., Skinned Giranames) Argo, 12, 3 Ib. pkgs... 225 1% Tin Dairy_____- a”
Assorted flavors. 16 on. Jar, Flam, dom i195) (838 @13% — Argo, 8, 5 Ib. pkgs. -__- 2 46 Traps
Quart Jars, Plain, doz. 3 25 ‘1am, dried beet MORTONS Dla oss: 48. 18---- 11% Mouse, wood, 4" hol 60
ellis Knuckles —______ @22 MORTO Elastic, 16 pkgs._____ 1 38 ' a
5 Gal. Kegs, each____ 6 50 : : 3 , BS.---_-_ Mouse, wood, 6 holes_ q
EVAPORATED MILK ton F Stuff. d 115 California Hams______ ~@08 Pres G Tiger, 50 lbs. 252 je a s-- VU
Quaker, Tall, 10% oz._ 2 85 R pia yee Staffed ii Fg 995 Picnic Boiled Hams____@16 sODIZED ee cae pi uae ® holes___ 65
Quaker, Baby, 4 doz. 143 19°02 "2h Stuff. doz. 2 65 Boiled Hams___________ @21 rer Wat aa. 1 00
eee eee et al oe, Ce a ie need ame @10 SALT Mouse ,2a 1 00
Carnation, Tall, 4 doz. = i ; gs, Stuff., dz. Bacon 4/6 Cert._.______ @165 : ne SON 20
Carnation, Baby, 4 dz. a SYRUP
Oatman’s D’dee, Tall _ 2 95 Secerress — Corn Tubs
Oatman’s D’dee, Baby 1 48 PARIS GREEN Beef Letra Pe Crates SD Blue Karo, No. 1%. 2 22 Large Galvanized_____ 8 75
Bet Pat) ee 34 Boneless. rump_-_.-@19 00 area Blue Karo, No. 5, 1 dz. 309 Medium Galvanized_._ 7 75
Pet. Baby. 4 dosen__ 146 1, ss 32 paneitiee. Blue Karo, No. 10___. 292 Small Galvanized _____ 6 75
Borden's, Ta, 4 doz..295 25 and 5s___............ 30 i ~bgs Red Karo, No. 1%____ 2 44
Borden's, Baby, 4 doz. 1 48 Liver Red Karo, No. 5, 1 dz. 3 37
Beef ---______________ 10 “ee Run’g, 32, 26 oz.. 2 4) Red Karo, No. 10. 3 22 Washboards
Cee 35 Five case lots_________ 2 30 Banner, Globe 5 50
FRUIT CANS PICKLES 0 05 = Jodized, 32, 26 oz.--___ 2 4) : Hraes atials
i eat Imit. Maple Flavor SS, single_.____ 6 25
Five case lots___---___ 2 30) Glass, single 6 00
Presto Mason Orange, No. 1%, 2 dz. 282 pass. NE ‘
F. O. B. Grand Rapids Medium Sour Orange. No. 3, 20 cans 4 25 Single Peerless________ 7 50
Halt pint 715 5 gallon, 400 count____ 4 75 Naten Ga ‘=
40 RICE i BORAX Maple and Cane Universal ay 7 25
Coe fees - = itp eon eo : oe Twenty Mule Team Kanuck, per gal.______ 1160—6—lU lc
Half gallon____________ 4 Sweet Small ancy Head -_----___. / 24,1 lb. packages _____ 3 35 Kanuck, 5 gal, can____ 4 14
5 gallon, 500___-_______ 7 25 48,10 oz. packages____ 4 40 Wood Bowls
Banner, 6 0z., doz. ____ 90 96, 1% lb. packages____ 4 00 13in. B
FRUIT CAN RUBBERS Banner, quarts, doz. __ 2 10 ns Grape Jumwe 15 oe DOr 5 00
Presto Red Lip, 2 gro. Paw Paw, quarts, doz. 2 80 Welch. 12 quart case__ 4 40 17 +n. Batter 9 00
“ee 78 RUSKS Welch, 12 pint case___ 2 25 ie SEN 18 00
Presto White Lip, 2 S Postma Biscuit . i Welch, 26-4 oz. case___ 2 30 19in. Butter ___ 25 00
. Carton Dill Pickles 18 rolls, per case ______
set Gal., 40 to Tin, doz... 8 15 12rolls, percase _____- 1 39 WASHING POWDERS
32 oz. Glass Thrown___ 1 45 18 cartons, percase _._.235 Bon Ami Pd., 18s, box_ 1 90 WRAP
GELATINE 12 cartons, per case ___157 Bon AmiCake, 18s__-_ 1 65 eae PING PAPER_
Jell-o, 3 doz.------_ 1 80 Brillo ~_______-______-- 2 po COOKING OIL a se Manilla, white__ 05
Minute, 3 doz.__.._____ 4 05 Dill Pickles, Bulk Big 4 Soap Chips 8/5_- 2 iasnte Buten i a ee 06%
Plymouth, White_-__-- = SG oe 3 65 Chipso, large ~------- a Mesa 615 gan 06%
Jelsert, 3'doz._____--_- i 11 25 Se cg Glue ee 360 Quarts, 1 doz 470 Kraft Stripe. 09%
45 Gal., 1300__________ 30 00 Arm and Hammer 24s_ Grandma, 24 large... 3 50 Half Gallons, 1 doz.___ 6 00
HONEY Snowboy, 12 large ...
= 2 90 Gold Dust, 12 lar ... 1 80
Lake Shore 1 Ib. doz iii tL. wane Laun 4 dé 365 Magic EAST CAKE as
9 AL SODA Old Dutch Clean., Z. I ‘c+ doz
Cob, 3 doz. in bx. 1 00@1 20 Cidarateee ae cs..135 Octagon, 968... 3 90 TABLE SAUCES _ Sunlight, 3 doz, ___-- ie
JELLY AND PRESERVES Granulated, 18-2% Ib. Rinso, 243 ---_---_---- a peer eo ee ll Pg tram
Pure, 30 Ib. pails______ 2 60 PLAYING CARDS packages ___________ 110 Rinso, 40s _._---_____. 2 95 ae & Perrin, small___ 7 be oa oa “i aa” i:
{mitation, 30 Ib. pails. 160 Battie Axe, per doz... 2 65 Spotless Cleanser, 48, Fane wink oo 7 a3 a am, 1% doz.__ 1 35
Pure, 6 oz., Asst., doz... 90 Bicycle, per doz... 4 70 20 02, -————-_-—_---~ 1. aa
pee ee, ee. OF. 1 Ponpeda, per dos cao 2. $i aio eet bo ea 36
COD FISH Speedee, 3 doz.__.____ 140 A-t lave 4 75 YEAST—COMPRESSED
JELLY GLASSES POTASH Peerless, 1 lb. boxes_.__.18 Sunbrite, 50s__________ 206 fleas 2 85 Sry noe pista =
% Pint Tall, per doz.__.- 25  Babbitt’s, 2 doz....._. 275 Old Kent, 1 1b. pure_____ 23  Wyandot. Cleaner, 248 185 Caper, 2 0z.-__________ 3 30 i

 

 

 

22

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde Taylor, Detroit
First Vice-President—M. A. Mittleman,

Detroit.

Vice-President—Arthur Allen, Grand
Rapids. ;
Vice-President — Edward Dittman,

Mount Pleasant.
Vice-President—K. Masters, Alpena.
Vice-President—Max Harriman, Lan-

sing, : : :
Vice-President — Fred Nedwick, Sag-
inaw. : : :
Vice-President—Richard Schmidt, Hills-
dale, ;
Vice-President—Edward Stocker, De-
troit. :
Vice-President—B. C. Olsee, Grand
Rapids. :
Seec’y and Treas.—Joseph Burton, Lan-
sing.

Field Sec’y—O. R. Jenkins, Portland.
Yearly dues $1 per person.

 

Increased Sales or a Machine Holiday?

Recovery begins with the retailer.
The developments of the next fort-
night we hope will be along the order
of expanding the opportunities of mer-
chants to buy and sell more shoes in
line with expansion of consumption in
1934. There has been somewhat of a
retardation of retailing in 1933, and for
the trade to be in proper balance, ac-
celeration of retailing in 1934 is the
only factor that will bring about trade
progress and prosperity.

No one can absolutely control pub-
lic demand. No one can force people
to buy.
every day of his business life, uses his

3ut every real shoe merchant,

power of persuasion to induce custom-
ers to buy. Intelligent salesmanship in
many a store of few styles has put it
all over a store of many styles, for the
one is more clever and has merchan-
dising brains, while the other has con-
fused mental charts and broken lines.

We want to re-emphasize again that
national recovery begins with the re-
tailer, for an entire industry must un-
derstand that sales at the fitting stool
represent the only form of action mak-
ing possible increased production and
wages back of the line. The supreme
importance of the retailer is empha-
sized this year by the codes.

There is a possibility code control
may mean production control in 1934.
Significant indeed is the statement by
Donald R. Richberg, General Counsel
NRA, who in Boston said:

“There is no such thing as a trade or
industry free from control. Commer-
cial enterprises are not created and
operated by natural forces but under
the direction of human beings. When we
demand there shall be no government
in industry this does not mean polit-
ical government; nor is it a call for a
dictator. It is not necessary that one
man or a council of tyrants should de-
cide that 1,000,000 or 10,000,000 pairs
of shoes shall be made next month. But
it is necessary to have some way of
finding out how many shoes ought to
be made and to make an effort to bal-
ance supply and demand—which, de-
spite many economic misconceptions,
are balanced and unbalanced by human
wisdom and folly and not by the in-
fallible operation of any divine law.”

This philosophy of production up to
the point of estimated sales indicates
a revolutionary change from the old
order. If the planning boards of the
various divisions of the trade have the
right to regulate and restrict output,
then we are indeed in a “bounden” sys-
tem. The only avenue of release is
through the retail shoe store.

MICHIGAN

The whole industry will of necessity
be forced to measure its capacity by
the number of pairs that are sold over
the fitting stool. We then come into
a new day when industry fights indus-
try for the consumer’s unwilling dol-
jar.

The customer must be approached
with a new and better brand of sales-
manship and a greater power of per-
suasion, and publicity and advertising,
collectively and individually, to help
getting more shoes sold right.

The first experiments along the lines
of restricting
been tried.

The silk code

mended to meet conditions now pre-

industry have already

authority ‘“recom-
vailing in the industry, and to preserve
an equitable distribution of prevailing
inadequate business and employment
among manufacturers, employes and
communities dependent on said indus-
tyr, that during the thirty days next
succeeding the date of this recommen-
dation on the part of the National Re-
covery Administration, each productive
machine now operating for own ac-
count or on commission, on or in con-
nection with board silks, dress _ silks,
special fabrics,
shall not operate more than 75 per cent.
of the maximum hours permitted by

underwear silks and

the Code and that no greater number
of productive machines than are now
operating shall be operated during such
period in the production of such
goods.”

Here indeed are restriction and con-
trol at the source. Similar action might,
but we hope will not, be taken in the
shoe industry. No more orderly, non-
speculative industry exists in America.

We are fortunate in the shoe indus-
try in having exceptionally fine leader-
ship: but, for all that, the basic eco-
nomics of making goods up to the point
of estimated demand must prevail.

It is very easy to see that with or
without such control the need of the
new year is for a more scientific and
more enthusiastic sale of shoes at re-
tail; and we see in the national market
place at St. Louis great possibilities
for our industry to make its first steps
along the path towards national recov-
ery for every worker in every branch
of the shoe industry—Boot and Shoe
Recorder.

—_»-<_
Substantial Advances in Both Bonds
and Stocks
When unfavorable economic condi-
tions outweigh favorable factors, the
trend is inevitably downward. This
condition existed from the summer of
1929 to the opening months of 1933.
Favorable factors now outweigh un-
favorable and this condition is now ap-
parently reversed. There has never
been a time when there are so many
cross currents of influences as appears

at the opening of 1934.

From information that is current. it
now appears that there are some de§-
nite reasons for business improvement
in 1934,
natural recovery in production, distri-
bution and price. Also that underly-
ing trends are no longer downward but
slightly upward. Second, employment
and purchasing power have both re-
ported a favorable gain. Third, produc-
tion, distribution and price are work-
ing together better than in the fall

First, there seems to be a

TRADESMAN

Fourth, increase in
farm income, as shown by the average
price level, has increased 54 per cent.
while the industrial group has increased
40 per cent. Fifth, recovery in foreign
trade during the last few months of
1933 indicates that underlying trends
are again upward. Sixth, credit ex-
pansion will produce a normal volume
of business. We must have an exten-
sive credit expansion in 1934 to sus-
tain real business revival.

months of 1933,

The unfavorable factors as they now
appear are: First, inflation as a chief
obstacle to credit expansion from nor-
mal quarters. Second, the Administra-
tion’s attitude toward the security
market and capital goods industry has
hurt public confidence. Improvement
must take place in the capital goods in-
dustry to have a revival. Third. small
limited profits still exist: purchasing
power of corporations is essential to
increase employment and purchasing
power. Fourth, the tax question will
become increasingly important during
the coming year.

In summing up the unfavorable and
favorable factors one is led to believe
that 1934 promises to be a year of eco-
nomic reconstruction, while business
should show an increased gain. There
are, however, many obstacles in the
path of a rapid revival. To many peo-
ple, the conservative statements made
by the Administration recently are
encouraging. Stabilization program is
to be announced, Also the statement
of the President regarding utility and
railroad securities is to the effect that
they should allow them to charge rates
which would permit them to retire

January 17, 1934

bonds through sinking funds. The f-
nancial market, at the time this article
is written, is showing substantial ad-
vances in both bonds and stocks.

J. H. Petter.

—_2>~+.___

A good man likes a hard boss. I
don’t mean a nagging boss or a grouchy
I mean a boss who insists on
things being done right and on time:
a boss who is watching things closely
enough so that he knows a good job
from a poor one. Nothing is more dis-
couraging to a good man than a boss
who is not on the job, and who does
not know whether things are going
well or badly —William Feather.

boss.

—_+->—_____

The best thing about this whole situ-
ation is that people don’t look skep-
tical when anyone says that things are
better. Instead, the other fellow agrees
with you. We have passed beyond the
region of hope into the realm of faith,
faith in the future, generally shared by
everybody. It won’t be long, now.

nL Ue
Ought to Be Satisfied

Customer: “Have
pork?”

Meat Dealer: “Good pork? Say, I’ve
got some pork that will make better
chicken salad than any lamb you could
buy.”

you any good

A plastic rubber, said to be adapted
to mending auto tops, tires, boots, etc.,
making insulation, rubber, gaskets,
shapes, rug anchors, etc., is on the
market. Paste-like, it contains water,
is said to dry into tough, elastic rubber.

<> > ~~

No one ever thought he had more
money than brains.

 

BAN SIAC

DETROIT

 

depwession
proof

(ee EENANCEAE CONDIIION
HS EWEN SERONGER ITIHAN
BEFORE IHE DEPRESSION
— WE HAWE MAINTAINED
OUR DIVIDEND RATE

NOT HESS =THAN

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPARY

MUTUAL BUILDING

GERARD RAPEDS

25%

 

 

-
Renee Sone Siro dls Ts

 

 

January 17, 1934

OUT AROUND

(Continued from page 9)
000, plus $3,390,000 annual mainte-
nance. At peak year 1929 it handled
715,551,742-ton miles, costing shippers
4.50 mills plus taxpayers’ hidden
cost of 17.05 mills additional, while
class 1 railroads of the eastern district
averaged 10.90 mills per ton mile. Not
only would it have been cheaper to
pay by public taxation full regular rail
rates on the entire 3,300,000 tons
moved by water, but the railroads in
addition suffered this loss of much
needed business.

At Detroit it is easy to justfy a ferry
system, a tunnel or a bridge; but what
happened when they built all three,
duplicating facilities? Bankruptcy for
all three. And the analogy with other
transportation facilities is complete.

The only unbiased scientific analysis
yet made of the St. Lawrence project
is that by the Brookings institute,
which concludes: “Overhead charges
are equivalent to 11 cents a bushel.”
Actual water rate on wheat from Du-
luth to Montreal would be 5 cents plus
11 cents subsidy contributed by tax-
payers, a total of 16 cents. The exist-
ing average is 9 cents.

Would you invest your money in a
private enterprise using such econom-
ics as are used by these advocates of
more expenditures on waterways?
Weigh the cost of a Holland canal
against all its claimed benefits and its
economic fallacy is self-evident, even
without an engineering survey.

Robert H. Merrill.

 

Belding is certainly to be congratu-
lated over the $200,000 bequest of the
late M. M. Belding to be used for
hospital purposes. Mr. Belding was
very generous in his attitude toward
Belding during his lifetime and was
equally thoughtful in his death of the
city he did so much to put on the map
of contentment and business progres-
sion.

 

W. R. Siegart, Pastor St. Matthew’s
Lutheran church, Reading, Penn.,
writes the Grocery World as follows
concerning the so-called Goodwin plan:

My grocer, Mr. H. C. Potteiger, of
Potteiger & Kern, Reading, gave me
the copy of your issue containing the
item on the Goodwin Plan and asked
me about it. I have followed this close-
ly and was glad to tell him that the
better clergy opposed it. I think it is
one of the cleverest attempts to sell out
the church since the days of Constan-
tine. It should be opposed.

The Christian Century of Chicago
has been exposing it extensively. The
Lutheran of Philadelphia recently had
an editorial against it.

I would be glad to appear before
merchants’ associations on invitation
and present the church and clergy side
of the better clergy and churches,
which is opposition to any such
scheme.

When a church gets to the point
where it is willing to sell itself to a
business proposition of this kind for
the sake of a few paltry dollars, it
would be better to close the doors and
disband. The church is not a business
proposition.

I hope no merchant will get the idea
that all pastors are falling for this
thing. There are thousands who say
little, but act much and think deeply.
A frog makes more noise than an ele-
phant. The vast majority of the Chris-
tian clergy are fine, upstanding souls,
but they don’t make a noise about it.

 

MICHIGAN

I received a call last week from two
men who evidently thought I would
fall over myself in commending their
project. They propose to function un-
der a high sounding name and to sell
coupons to retail merchants to be
given out to customers who buy goods
at their stores; the coupons to be ex-
changed later, when a sufficient num-
ber have been accumulated, for lamps
or rugs or so-called silver-ware. I lis-
tened to the enthusiastic explanation
of the men in silence, When asked for
my opinion of the plan, I replied:

“There is nothing new in your
scheme. It does not possess a single
feature which is not already in use by
hundreds of other coupon schemes of
similar character. There is no demand
for service of that kind. You say you
have no capital to enable you to buy
goods to offer as premiums or to put
up a bond that you will carry out the
terms of the coupon given in good
faith. There is no more need for such
an addition to the coupon schemes al-
ready in the field. In undertaking to
foist another premium scheme you are
simply adding to the burdens of mer-
chants who are already overburdened
by unnecessary excrescences. In em-
barking in this undertaking, you do not
add anything worthwhile to the world
of trade. You simply become a bar-
nacle and live useless lives, contribut-
ing nothing to the pleasure or profit of
any merchant.”

I am not in the habit of preaching
sermons of this character to my call-
ers, but in this case—due to the inexpe-
rience of the men and their lack of
capital—I think I was justified in say-
ing what I did in as emphatic language
as I know how to utter,

 

The state of Michigan is making
wretched work in handling the distrbu-
tion of liquor under the unfortunate
law enacted by the legislature and in-
terpreted by a fool commission. It is
not selling much good liquor, but swill
which it calls blended liquor. It is
conducting the business with as little
regard for honesty and decency as the
bootleggers do, except that the stuff
it hands out is not poisonous, as much
of the stuff concocted by the bootleg-
ger is, because it is composed in part
of wood alcohol. The latter require
little stock in trade. A churn, alcohol,
distilled water, brown sugar and an
assortment of flavorings are all the
bootleggers requires to make any kind
of liquor ordered by the customer. In-
diana is handling the liquor traffic
much better than Michigan is doing.
Southern Michigan druggists who will
not handle the trash handed out by the
state stores in Michigan drive over into
Indiana and purchase supplies of good
liquor at Fort Wayne, South Bend and
other points in Northern Indiana and
sell it to their customers at reasonable
rates, Druggists more remote from the
Indiana line cannot do this and there-
fore stay out of the game, which, of
course, forces their customers to pat-
ronize the bootlegger and his churn.

 

Wholesale druggists and pharmaceu-
tical manufacturers continue to pur-
chase alcohol in casks sealed by the
Government direct from the distillers
on orders issued to them by the Goy-

TRADESMAN

ernment. They also purchase one, two,
three and five gallon packages sealed
by the Government to sell to their cus-
tomers who put up pharmaceutical
preparations which require alcohol.
Purchasers of small containers must
also obtain orders from the Govern-
ment before they can secure alcohol.

 

Lloyd George, the British states-
man, was born 71 years ago to-day.
When the kaiser started his war of
extermination and reprisal, nearly
twenty years ago, Lloyd George prom-
ised the world that the kaiser would
be captured by the allies and taken to
St. Helena, where the other man who
attempted to subjugate the world
spent the last years of his life. Lloyd
George had it in his power to keep his
word, but he proved to be as unreli-
able as the kaiser, who has spent the
past sixteen years as a prisoner in
Holland, unable to leave the country
and forced to confine his ramblings to
a few miles of his home. I never had
any use for the British gentleman after
he failed to make good on his fre-
quently repeated promises.

Another pretender who will find him-
self out of a job in the near future is
the cheap Spaniard who rattles around
in the seat of authority in Treland.
He is a brainless pretender whose only
stock in trade is his hatred of England.
He is so shaping his policies that he is
closing the markets of England and
Scotland to Irish products. This will
result in the starvation of the Irish
people who will then rise en masse
and expel the alien from their country.

I hope all who can do so make it a
point to attend the twenty-fifth an-
nual auto show which is in progress
in Grand Rapids this week. The man-
ufacturers have certainly gone the lim-
it in creating wonderful models and
the dealers who have for four years
subsisted on a scanty diet of snow balls
and wind puddings are entitled to con-
sideration. Nothing would do more to
hasten the return of good times than
generous orders for new automobiles
at this time.

 

A note from Henry Raman, city
salesman for the Valley City Milling
Co., who disputed the right of way
with an automobile about a month ago
and came out of the encounter second
best, states that he will be bathing
himself with linament and fondling his
bruises until the latter part of the
month, when he hopes to resume his
calls on the trade.

E. A. Stowe.
—_~+~-<-___
Death of Leading Battle Creek Grocer

The death, Jan. 11, of Thomas F.
Whalen removed from Battle Creek’s
main street one of its oldest figures, a
man who had been in the grocery trade
for fifty years—since he was a boy of
13—and in business for himself in the
same location for thirty-two years.

Mr. Whalen, 63 years old, died at the
Sanitarium, where he had been serious-
ly ill for about two weeks, Weakened
by a complication of ailments, he was
the victim of pneumonia which devel-
oped in the last few hours.

His funeral was held Monday morn-
ng at 9 o'clock from the St. Philip

 

23

church, of which he was a life-long
communicant. The requiem high mass
was celebrated by the Rev. Fr. Maurice
Walsh, who was assisted by Father
John Martin and Father Leo McCann.
Burial was made in Memorial Park
cemetery. Saturday afternoon and
Sunday the body was at the home, 23
Penn, where friends called in large
numbers to pay their respects.

Mr. Whalen’s boyhood entry into the
grocery business was as a clerk for
John Van Valkenburg, who had a store
on Northeast Capital avenue, then
North Jefferson. He remained with
the same store for nearly twenty years,
although its ownership changed sev-
eral times and its location was moved
to 44 West Michigan avenue, the pres-
ent site of the Seaman ready-to-wear
store.

In 1901 Mr. Whalen went into part-
nership with the late John H. Taylor,
founding the firm of Whalen & Taylor
at 32 West Michigan avenue, where the
store still remains.

After several years Mr. Taylor re-
tired because of ill health and Mr.
Whalen continued in business alone
until his brother, Fred A. Whalen, was
taken in as a partner and the firm was
incorporated under the name of T. F.
Whalen Grocery Co. Thomas F.
Whalen was president of the company
and Fred A. Whalen was secretary and
treasurer.

The brother said that the business
undoubtedly would be carried on as
before —Battle Creek Enquirer—News.

—_»~-.__

Hold opinions of your own and don’t
be afraid to express them. The public
may criticise but it always will tolerate
expressions of honest convictions. In
this day and age, so many “hate to say
anything” on public questions for fear
of losing business or being criticized.
Those who dare to express an opinion
and who back it up with sound judg-
ment are the ones who are responsible
for the community’s development,

 

Phone 89574

John L. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
Guent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

I WILL BUY YOUR MERCHANDISE FOR CASH
Dry Goods, Clothing, Shoes, Ready-to-
Wear, Furnishings, Groceries, Furniture,
Hardware, Etc. Will buy entire stock and
fixtures, or any part. Also short leases
taken over. All transactions confidential.
Write, Phone, or Wire
LOUIS LEVINSOHN
Phone 27406 655 So. Park St,
Saginaw, Michigan

 

Position Wanted — Experienced dry
goods man: trimmer, card writer, adver-
tiser, buyer. Right-hand man. A. RB.
Collom, 210 N, Perry St., Pontiac, Mich.

AT

 

For Sale—General store in Manistee
National Forest. Invoice $4,000. Clean
stock, modern fixtures, good buildings.
Doing good business. Owner retiring. D.
E. Hillsamer, Bretheren, Mich, 618

MICHIGAN TRADESMAN January 17, 1934

 

 

 

 

 

WHOLESALE MERCHANTS BUREAU

320 WEST LAFAYETTE BOULEVARD
DETROIT, MICHIGAN

January 12, 1934

E. A. Stowe,
Editor Michigan Tradesman,
Grand Rapids, Michigan.

Dear Mr. Stowe—The Wholesale Merchants Bureau of the
Detroit Board of Commerce wish to congratulate you on
the stand you have taken in giving the merchants of
Michigan the facts regarding the Goodwin Plan.

O

You have fought the battles of the re-
tailers of Michigan for many years, and in the fiftieth
year of your publication, you are going stronger than
ever.

I am sure the merchants of Michigan appreci-
ate your efforts.

Yours very truly,

E. E. PRINE,
Sec’y Wholesale Merchants Bureau.

 

 

RETAIL MERCHANTS ASSOCIATION

Affiliated with DETROIT BOARD OF COMMERCE
320 WEST LAFAYETTE BOULEVARD
DETROIT, MICHIGAN

January 12, 1934

E. A. Stowe,
Editor Michigan Tradesman,
Grand Rapids, Michigan.

Dear Mr. Stowe—I have negelected for altogether too long a time

to acknowledge to you the appreciation of our local Retail
Group for the statement you ran in a recent issue of the

f yy Michigan Tradesman on the subject of the so-called “Goodwin

Plan’’. The representatives of that promotion have been in

Detroit for some time endeavoring to sell the idea to various

church groups. Our effort has been to present the facts to

the general public so they would know all of the conditions

surrounding the proposal.

We noted with a great deal of pleasure the state-
ment which you made and which doubtless has come to the atten-
tion of many retailers all over the State.

Thank you for the enlightenment you are giving
to certain of the phases of our promotion.

Cordially yours,
CHARLES E. BOYD,

Sec’y Retail Merchants Association.

 

 

 

 

 

¢

- es
ee PO NRE cick igen ERLE BR TE a

   

  

MICHIGAN BELL
TELEPHONE CO.

 

   
 
 
  
  
   
  
   
  
   
 
 

“TELL GRANDMA YOU'VE
BEEN A GOOD BOY”

How Grandma and Grandpa love to hear their
grandson’s happy, eager voice! And how they
appreciate a frequent telephone call from you!
Hearing the voices of loved ones enriches their
entire day. And talking to Dad and Mother brings
you the comforting knowledge that all is well “at
home”.

   

 
  
   
  
  
  
   
   
 

There is no better time than right now to enjoy a
telephone visit with “the folks”. Long Distance
rates are surprisingly low. Ask the Long Distance
operator for rates to any town.

  
 
   

  
 
 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

G R AN D RA, ,PIDS, MICHIGAN

 

 

 

  

  
  
 
 

s anitary Each Rack
ractive Holds Six
Convenient Display Caddies

e of Candy
Average Weight
CANDY > 12 Pounds
DISPLAY @
RACK

 

With Six Glass
Top Covers
Occupies Only

3% Square Feet

of Floor Space

e
Ask Your Jobber

or
Full Particulars

Your Choice of
30 Varieties

  

Sell Bulk Candy
—Its Profitable
and the Invest-
ment is Small

  
  
 

  

PUTNAM FACTORY
National Candy Co., Inc.
Grand Rapids, Mich.

    

 

SUGAR BEET\)could talk!

If the sugar beet could talk it would say something
like this: —Madam— Michigan farmers plant me—
cultivate me— guard me—harvest me—fight the
elements for me—haul me to the world’s foremost
refineries just so that you may have the best sugar
in the world.

These same farmers, Madam, invest their savings in
land—in buildings—in farm equipment—in upkeep
—in taxes—in agricultural education in an effort to
make a decent living.

Won’t you therefore buy and use Michigan Made Beet
Sugar in preference to all others? For Beet Sugar
is the world’s best sugar for every household pur-
pose. It has no superior.

Make this og i with yourself —“No matter what
else I do, Pll always buy Michigan Made Beet Sugar
and tell my friends to do likewise!”

Buy, Use and Boost

EET SUGA

Michigan Made Beet Sugar is available in 5-10-25 and 100 Ib. sacks.
For sale at all grocers.

Farmers and Manufacturers Beet Sugar Association, Saginaw, Mich.

  

KEEP SUPPLIED WITH oe

LILY WHITE FLOUR

“The flour the best cooks use’”’

VALLEY CITY MILLING COMPANY

Portland — Grand Rapids — Kalamazoo -—— Traverse City

 

 

 

 

FIRE and BURGLAR PROOF |

SAFES

GRAND RAPIDS SAFE CoO.
31-33 Ionia, N.W. Tradesman Bldg.

—-

 

 

  
   

  

 
  

HEKMANS
2 COOKIE-CAKES
sl feria Mieke OS) 885

Sell Faster
Because They’re
Made Better

HEKMAN BISCUIT CO.
GRAND RAPIDS, MICHIGAN.

  

Cr) + oe

 

 
 
   

 

Rademaker-Dooge Grocer Co.

Distributors of

PETER PAN COUNTRY GENTLEMAN CORN
PETER PAN GOLDEN BANTAM CORN
MISS MICHIGAN SWEET PEAS
FREMONT SWEET PEAS
BIG MASTER MALT
BLUE RIBBON MALT
BOUQUET TEA

 

The House of Quality and Service

 

 

 

GOOD REASONS WHY
YOU SHOULD STOCK

7

W. R. Roach &
Co., Grand Rap-

ids, maintain = :
seven modern You know £ 7 a8 ~x AND
Michigan facto- J ~ 7 a s : REG US.PAT.OFF.
ries for the can- es _

ning of products
grown by Michi-
gan farmers.

 

  
  

by HART/

A complete line of canned vegetables and fruits.

 

 

The finest imports from Japan are available trom our stock.

Highest Quality

Correctly Priced

A Complete Line

Forty-nine years of experience in Tea is embodied in the quali-

ties we have to offer.

 

 

 

LEE & CADY

 

 

 

othe, .site....ttte...ttin..ste sie ste ale ste
i

 

 

;
a