prem cat imi Ba SN ae 4 4 a \) = RR oF OSG Dey IAI RNIN REM RENE GD AER! LEST WN Cee GIN 2 (ek age eRe EN RSE I 4, wy) 7 aera CD ia av = (G AY Rea WN OW, ie aS RN SSAC? YESS aS Donn (ae BoB mes I, ROR OE sd ye Ee ) ERS RY) By, ee. FEE ge 7 NEN a AAC Meo ee 3 2G WD) Re PR Pe CEA AEA ee a ae SP WECEANE KO STS Ze FAG DS me A a Ss PE ER ©, Ges exact NSN FSW EUV ZZ OH NN eee Pe PUBLISHED WEEKLY (GNC Te MAN COMPANY, PUBLISHERS ni) oa LEST. 1883 SO SI ONL ALLEL SSR ESS IOSD BLESS NAR SOA Fifty-first Year GRAND RAPIDS, WEDNESDAY, JANUARY 24, 1934 oo) Robert Burns Cay ‘4 Born Jan. 25, 1759, Died July 21, 1796. Man’s Inhumanity To Man. Many and sharp are the numerous ills Interwoven with our frame; More pointed still, we make ourselves Regret, remorse and shame; And man, whose heaven-erected face The smiles of love adorn, Man’s inhumanity to man, Makes countless thousands mourn. ROBERT BURNS. Number 2627 © Sh ~ a “PR “UP a ; OSAOLISEAS Federal Deposit insurance © The Federal Insurance Corporation was organized under the Banking Act of 1933 for the purpose of insuring the deposits of approved National and State Banks. © THE NATIONAL BANK OF GRAND RAPIDS, because of its sound condition, automatically qualified and had this added security for its depositors January 1, 1934—the first day such insurance was available. © You have your life, home and automobile insured. Now—by depositing with THE NATIONAL BANK OF GRAND RAPIDS — your bank account up to $2,500.00 is insured at no cost to you. © $2,500.00 deposited in a bank earns $62.50 per year for you—or more than $5.00 per month. © The original certificate of qualification for THE NAT- IONAL BANK OF GRAND RAPIDS is in the lobby of the main banking quarters on Campau Square, with photographic copies in each of our eight branches. Tre NATIONAL BANK or GRAND RAPIDS Pct Cl amp dg J iZ 4 SS ON ORES So) Sx Vifty-first Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATESareas follows: $3. per year, if prid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies lOcent_ each. Extra copies of current issues, 10 cents; issuesa month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions SOME TRENDS IN TRADE Sidelights on the General Business Situation The President estimates that 11 bil- lion dollars will have to be charged up as the cost of Recovery. Recovery ef- fort as planned will cost about 16.5 bil- lions, of which about 5.5 billions are returnable to the RFC. For the war the Government spent 31 billion dollars in 1918 and 1919, and the interest on that debt and payments to veterans since then brings the total to 41 billions. nine billion dollars to our allies, and In addition we loaned everyone knows how little of that has been returned. The war money was spent for de- structive purposes; much of the present money is being spent for constructive and lasting benefits. If we get recov- ery and if the benefits are lasting, the price we have to pay will seem trifling when measured by a long term per- spective. Sumner H. Slichter, in a paper pre- pared for the American Economic Association, said, “If the works, it may be regarded as practic- ally costless, for it will more than pay for itself by increasing production and employment.” From a wide variety of sources— reports from our correspondents, let- ters from subscribers, statistical re- ports, Washington advices—we are in- clined to think that business develop- program ments during the first quarter of the year will be encouraging. Early indi- cations show that in January there will be less than a normal letdown from December, and that February and March will see a steadily rising volume of business, especially since CWA and PWA expenditures will reach at least a temporary peak during those months. Considerable doubt exists as to wheth- er the Government can spend one bil- lion dollars a month during the first GRAND RAPIDS, WEDNESDAY, JANUARY 24, 1934 half of this year, as allocated by the Presidents budget figures. It is more likely that each month will show a steady stepping-up of expenditures rather than an even flow. The President seems to be making it clear that his policy is not headed to- ward the abolition of private profits, but merely the curbing of excessive profits. In his message to Congress, he said, “Industry is organizing itself with a greater understanding that rea- sonable profits can be earned. We shall in the process of recovery seek to move as rapidly as possible from direct relief to publicly supported works and from that to the rapid restoration of private employment.” This should be very re- assuring to private industry. §® Furthermore, indications in Washington point to a swing toward co-operation with business rather than Compulsion many Government compulsion. may have been necessary during the emergency period; now the plan seems to be to woo business into cooperation. According to the Irving Fisher In- dex, the old year ended with the best relative to normal business conditions index for any month since August. The uncorrected figure was at the highest level of the year 1933, but when com- pared with normal, the index was down 47.7 per cent. In November it was down: 52.2 per cent. The first week of the New Year found most of the important indices registering gains over the like period of the preceding year—the first Jan- uary in which this has been true since 1929. The makers of electrical appliances sold last year 739 million units, which compares very favorably with 665 mil- lion in 1932, 693 million in 1931, and 719 million in 1930. The Electric Refrigeration reports that their sales of household months Sureau models for (the were 133.6 per cent of quota. States in the cotton belt made the best com- oarative showing. + The New York Times says that the infiux of buyers last week set a four- year record; the increase was 35 per cent. over last year. The Royal Typewriter Co. closed December with the biggest monthly business in its history. first eleven Fall sales of the National Cash Reg- ister Co. were greater than for any period since early 1931, and repeal has been a tremendous boon for this com- pany. One order for 200 “Type 2000” cash registers from the Pennsylvania State Liquor Commission amounted to approximately $150,000. According to a special survey made by the Ross Federal Service of business conditions in fifty-one Illinois and eleven Indiana cities, CWA activities are playing a tremendously important part in recovery. In nearly every city any decreases in factory employment were absorbed by GWA. A marked im- provement in retail business was re- ported in nearly every city. Orders placed at the Boston shoe show are sufficient to keep New Eng- land’s shoe factories operating at full capacity for the next two months. General Motors sales to consumers in the United States totaled 755,778 cars in 1933, compared with 510,000 in 1932, or an increase of 48 per cent. Chrysler produced and shipped 448,- 697 units, which was slightly greater than their previous peak of 448,255 units in 1929, Orders received by the General Elec- tric Co. last year jumped 17 per cent. over the previous year and the orders in the last quarter increased 39 per cent, Hotel restaurant sales in cities where liquor was legalized during December showed a big upturn, with Chicago bus- iness jumping 62 per cent. over last year, New York 36 per cent. and Wash- ington 25, Room sales in the Nation’s largest cities likewise showed large gains in December. William Allen White of the Em- poria, Kansas, Gazette, says there is just one criticism of our President— he doesn’t speak Portuguese, and this is handicapping him seriously. “In his inaugural address he said is plain, blunt English that he intended to establish a dollar with a gold exchange value which would be stable in purchasing power. This should have been simple enough for anyone to understand, but the old hard money deflationists didn’t want to follow. On numerous occa- sions since then he has amplified it re- peatedly. He has said that he intends to restore the 1926 price level. He has said it simply. He has said it tactfully. He has said it clearly. He has said it forcibly. He has said it again and ‘again, but always he has said it in English, and always the die-hard de- flationists have chosen to misunder- stand and misinterpret him. So, maybe if he would say it just once more in Portuguese, they mght come to believe that he means exactly what he says.” In line with the President’s promise to eliminate certan forms of taxation after repeal, the special Federal divi- dend tax at 5 per cent. was removed the first of the year, and it was cele- brated the following day by twelve large companies whose directors either increased dividends, authorized extra disbursements, or resumed payments after lapses ranging up to three years. The present session of Congress is likely to witness another battle for a Federal sales tax. Those industries which are hit by the various excise and other specal taxes are clamoring for a Number 2627 k of uniformity in 1 t 1 Cnange and tne lac state sales taxes is confusing. —~> > Exclusive Party of Tea Testers A tea party—not afternoon tea but a morning function without social as- pects—at which tea will be the serious subject of discussion as the substitute for idle persiflage and small talk, will be held, Feb. 5, in the offices of the United States Appraiser in New York City, The tea examiner, C. F. Hutchinson, for the Federal Food and Drug Admin- istration, will throw the party. Less than a dozen gusts—all men qualified to discuss tea—have been asked to at- tend this most exclusive function. There will be no women asked to the party. A few stenographers who will be present to take notes on what the experts say in passing upon the quality of the various kinds of tea to be served, may taste the tea surreptitiously if op- portunity offers. The experts assembled for the tea party will decide on standards for tea by which importers will classify tea in order to keep undesirable grades off the American market. The leading trade groups which are in accord for maintaining the quality of tea. experts represent the A spoonful of tea leaves to a cup of hot water will be the recipe for the beverage that cheers but not inebriates as served to the experts at this annual testing party. —_—_»<-~.»____ Buckwheat Cakes Popular Many Cen- turies Ago Buckwheat cakes, good old stand-by of the breakfast table and often re- garded as 100 per cent. American, were used by the Tibetans centuries ago. The Pennsylvania Department of Forest and Waters calls attention to researches in connection with the early history, origin, and distribution of the world’s cultivated and useful plants, conducted by Dr. Berthold Laufer, curator of anthropology at the Field Museum of Natural History, Chicago, which trace buckwheat to Asia and in- dicate that it was there cultivated for at least 2,000 years. The Tibetans and other mountain tribes related to them, living in ihe Himalaya region, buckwheat were the original cultivators and the first buckwheat cake eaters, states Dr. Lau- fer. They produced a complete buck- wheat culture complex, grinding the buckwheat into flour and making the flour into cakes, gruel, and beer. They even utilized the straw of the plant as fodder in the Winter. Among some of these hill tribes buckwheat still forms the principal crop and the staff of life. —_++-__ You have never heard real bragging unless you have listened to the fat lady who took off two pounds by heroic dieting. BUYING FOOD On Basis of Size of Family Purse Master diet indexes, to provide a scientific annual guide for the Nation, enabling families throughout the coun- try to know how they can get the most food for their money, have just been drafted by the home economists of the Department of Agriculture. These plans translate the scientific facts on food values and nutrition into specific quantities of foods on a two-way basis, nutritive content and cost. Four typical diets at four levels of cost are included: A liberal diet when there is plenty of money to spend on food; a moderate-cost adequate diet; a minimum-cost adequate diet; and a restricted diet only for emergency use, such as relief agencies in many locali- ties, have been forced to follow dur- ing the last few years. Each of these plans gives the quan- tity of foods needed yearly per capita on the basis of our population accord- ing to the 1930 census. Starting with pounds of flour and ce- reals and quarts of milk, the list gives definite quantities for each group of foods as delivered to the consumer’s door. For example, on flour and cere- als it runs: Liberal diet, 100 pounds; moderate-cost adequate diet, 160 pounds; minimum-cost adequate diet, 224 pounds: restricted diet for emer- gency use, 240 pounds. In the per capita figures, says the Bureau of Home Economics, little al- lowance could be made for waste by the consumer or wastes in distribu- tion. Waste in the kitchen, it points out, is difficult to estimate. In converting the per capita diet fig- ures into crop-production guides, suit- able margins must be added to cover losses in harvesting and grading, dete- rioration in transportation and storage, and so on to final retail distribution. The pattern diets are broken down into quantities of foods for individuals and for families of different make-up. The nutrition experts find that, after four years of age and through adoles- cence, boys and girls need different quantities of food. An active growing boy generally needs the most food when he is 15 to 18 and a girl when she is 13 to 16. Adults differ also in their food needs, depending on whether they are men or women and whether they have indoor jobs or do strenuous out- of-door work. The diet plans recognize all the wide- ly different food needs of persons from babyhood to adult age and work them out in terms of pounds, quarts and doz- ens of standard foodstuffs. “So practical and so definite is the information,” says the Bureau, “that an extension worker can sit down with a farmer and his wife and help them to make out a food budget for the year ahead, telling exactly how much of each kind of food they need to grow at home and how much they will have to buy in order to keep the family well nourished. “Or a social-welfare worker advising a group of city women can help them draw up market lists to suit their in- comes, never forgetting what this food means to family health.” MICHIGAN TRADESMAN Figured on the basis of 1931-32 retail prices, the costs of the four pattern diets range from $61 to $165 per capita per year. Using the same price level, $79 is required to buy a restricted emergency diet for an active man and $125 to provide him a liberal diet. The minimum-cost and the moderate-cost adequate diets fall in between. The lowest diet is included only for emergency use. It is not, points out the Bureau, what dieticians would ever recommend from choice. But it does show how to lay out a meager amount of food money to get the greatest amount in nutritive value. The quan- tities of food it represents are those below which no diet can safely fall. Relief workers and others co-operat- ing in this plan for a low-cost diet helped many families to weather the crisis without permanent damage to health. Adequate diets at minimum and mod- erate cost recommend freer use of milk, vegetables, fruits, lean meats, and eggs. They appeal more to the appetite, and they furnish a generous margin of safety on the nutritive side. The liberal diet at the top of the scale will pro- mote better than average nutrition. Although many families of skilled wage earners and well-to-do business and professional men spend enough money on their tables to serve this lib- eral and above-average diet regularly, it is the belief of the Bureau that prob- ably relatively few select food which has as high a nutritive value. A survey of a group of farm and vil- lage families in what is normally a prosperous part of central New York State showed that while their food had a money value somewhere between the minimum and moderate cost adequate diet mentioned, the diets of more than two-thirds of the families were not adequate nutritionally as judged by present standards. Lines of Interest to Grand Rapids Council. The Grand Rapids automobile show, the first 1934 show of tne Middle West, closed Saturday evening with a total attendance of 30,000 for the five days. This display of modern cars was view- ed by the largest attendance that was ever recorded in the history of the city since the first automobile show which was held twenty-five years ago. The silver anniversary of the Automobile Dealers Association was accentuated by the display of ultra-modern cre- ations in the automotive field and by a nightly program of music and enter- tainment that was enjoyed by the thousands who came from every direc- tion and distance. Tousands of dollars worth of motor cars, ranging from the little Contin- ental four to the majestic Cadillac “16”, were arranged in their beautiful setting in the magnificent civic auditorium, one of the finest buildings of its kind in the country. As the motor display goes down into history, so goes into posterity the praise of the pretentious building. The crowds who thronged the ex- hibits evidenced an interest in the vari- ous models and the 1934 improvements such as, knee-action front wheels, ride stabilizers, central controled steering, and vacuum powered brakes. Their in- tense interest in the new gadgets gave some of the poorly informed salesmen rather a rough time of it. The motor- ing public is ready to buy and they want to know what the new wrinkles are and why and are entitled to that information. The fellow who tries to bluff his way through the maze of technicalities is soon caught up by the fellows who want to know their autos. The trend of motor car design is toward aerodynamic and air-flow types. Engineers have labored toward greater horsepower, safety, comfort and econ- omy until the combinations of all the features bring to the motoring public the greatest value in the history of the industry. The cars on exhibit represented the stalwart manufacturers who have been able to wether the storm of the past few years. The Continental, a local product, was on exhibit for the second time in its life while the 1934 style leaders, the Oldsmobile six and eight, started on the highway thirty-seven years ago. Other well known products, such as Cadillac, Lincoln, Packard, Chrysler, Buick, Pontiac, Studebaker, Nash, Reo, Graham, Dodge, Hudson, Essex, Ford, Chevrolet and Plymouth, made up the array of glittering hues before which paraded the thousands who admired their beauty. Each evening some lucky attendant to the show was presented with a brand new car. A Plymouth, Chevrolet, Pon- tiac, Studebaker and Continental were given away and the recipient left the show with a gladness in his heart that will, no doubt, reflect from his person- ality for some time. A. B. Burkholder, a member of 131, was chairman of the show committee. When that is said, plenty has been broadcasted because that young and impressive personality knows all of the tricks for putting on a successful show. He announced at the closing of the show Saturday evening that all of money accruing from the profits of the show would be spent in 1935 for a big- ger and better show than Grand Rapids had ever seen. The show has gone down into his- tory as producing more real buying prospects than any previous show. It has moved out and the glittering bril- liance of cars and blast of new fangled horn have been replaced by glittering costumes and the strident, discordant noises of the animals of the Shrine Circus. The beautiful Auditorium stil] stands in all its majestic granduer, in- viting the public to enter its halls and be awed by its architectural beauty. Frank C. Chartier of 357 Madison, formerly owner of the Chartier Shop, has returned to his ‘first love, travel- ing. Frank has secured the sales con- tract for the products of the Eagle Roller Mills, of New Ulm, Minn. He will cover Michigan territory. We ex- tend our best wishes to Frank for his January 24, 1934 success. He formerly represented the Valley City Milling Co. in Michigan. The board of directors of the Grand Rapids Traveling Men’s Benefit Asso- ciation held a meeting Saturday after- noon in the parlors of the Milner hotel, Important matters were discussed re- garding amendments to the constitu- tion. Another meeting will be called in the near future. Binks, the salesman, bought a new shirt and on a slip pinned to the inside he found the name and address of a girl, with the message, ‘please write, and send photograph.” “Ah!” breathed Binks; “here’s ro- mance.” Forthwith he wrote the girl, and sent her a picture of himself. In due time an answer came and with heart a flut- ter Binks read it. “I was just curious to see, ” the let- ter read, “what kind of a looking gink would wear such a cheap shirt.” There is a report that Bob Groom faw down and go boom. Bob went to step from his car to the curb and in so doing slipped and struck his knee. Al- though he evidenced a_ preceptible limp, he was carrying on with his work just the same. The Executive Committee of Grand Rapids Council held an important meet- ing Saturday afternoon at which time several claims for injury were passed upon, Do not forget that the Council meet- ing of Feb. 3 will be a humdinger— and that is something. Bring candi- dates, your donation of merchandise and the ambition to enjoy a real ex- citing time. The entertainment com- mittee is bragging about what they are going to do—make ’em prove it. Be there. Al Guimond, state director of team work groups, was in the city Monday evening of last week. He called a meeting of the team workers and Council officers and presented some very important plans for the year, de- tails of which will be made known later. Several members of the Council are members of the Shrine and are busier than one armed paper hangers with the hives this week. They are doing every- thing from scrubbing the huge pach- yderms to polishing the nails of the jungle kitties which make up some of the attractions of the Shrine circus be- ing held in the civic auditorium this week, We hope that the glamor of the circus, the scent of sawdust and the ex- cuse for travel will not induce any of the boys to leave home and fireside for the uncertain life of a trouper. Do not forget that Feb. 3 will be a big day for the members and friends of Grand Rapids Council. On the eve- ning of that date the Council will give its annual ball and home coming party. Tony Smits orchestra of seven pieces has been engaged and you will get more dancing for forty cents a person than you ever got before. Save your pennies for that date and be ready for the time of your life. It won’t be long now, Notgniklip. —_2+.___ No newspaper is worth two hoots in a barnyard that never steps on any- one’s toes. RE a cette = 2 RO a casa ssh Ree 1 RT = aR i tact tae Ca aaa ah ane wena January 24, 1934 Years Old Young Hiram Potts; or “H.Y_” as he has been effectionately called for the past sixty years in Michigan and in Florida for the past decade and more, is one of my closest editorial friends. Mr. Potts has been publisher of a full dozen of newspapers in the Wolverine state, the first in Ottawa county, where he had his finger tips on all of Western Mich- igan and last the Dearborn Independ- ent, right near Detroit—you may have heard of the town. It was later sold to Henry ford and by this great master of industry and finance declared to be his most difficult problem, causing him more headaches than all of his models from the inexhaustible “T” to the pres- ent spring knee. Mr. Potts was sixty years ago a free lance reporter for newspapers in Detroit, Grand Rapids and about everywhere that there was something to be reported and told in his laconic style. He knows more and can tell more about the early doings of the lakeshore section than almost any man now liv- ing, because he traveled all through it, with an observing eye, before a major- ity of its present inhabitants were born. Nearly all of his generation has passed on and many of the first and second following him. Yet he can still size up a situation with rare discern- ment and depict it in canny phrase. Eighty-Five and Still Now Mr. Potts is in his 86th year, but still actively interested in the af- fairs of the world, particularly that section of Michigan where he was born on the banks of the Grand River, de- veloped the native wit which stood =~" cl al al al a tn nt, tn i a a a a a a ee ee ee ee ar nanan” - Purchasing wisely is an im ing—intelligent, thrifty buying a profit or suffer a loss in his operations. will probably illustrate the truth of the sta a sucessful retailer is his care in getting th ticed in purchasing things other than mer profit definitely by buying wisely. greater value for their money—time-te Scores of merchants, companies which adverti insurance. The savings t their budgets—have resu familiar with the adva facts. It will pay you w MICHIGAN him well in hand for so many years. And with such exuberance as first pos- sessed me, I presented the picture of the proposed new court house in Oce- ana county and joyously endeavored to sell the idea to him as a Santa Claus gift. I have to admit here that I par- ticularly wanted his favorable reaction because in all of his 85 years he has never been given to excited enthusiasm. At least during my acquaintance and I doubt if he ever entertained it, even in infancy, which, as I have stated, was a long time ago. And I have now con- cluded that he has little sense or appre- ciation of architectural beauty. When he failed to respond to my ap- proach, but, on the contrary, gave a cold, almost clammy reception to my initial thrill, I accused him of “astig- matic appreciation.” His reply was, “Young man,” (just because he is some two decades older than I he in- sists on. this “young man” stuff, by inference belittling in comparison, my lesser acumulated store of informa- tion). “Young man,” sez he. “my ap- preciation of architectural beauty is an educated and not a guesstimated one; I have been in the real estate business in Detroit for the past score of years and I have paid for a consid- erable amount of. it.” Entering into interrogatory he continued, “By the way, have not you or some of your friends, or perhaps the banks round- about in your fruit belt got some artis- tically printed architectural beauty in their vaults?” And then it was that he so unkindly stepped upon the ardor of my youth- ful enthusiasm in the words above TRADESMAN quoted, “These are hard days to pay bonds; almost as hard as to collect them.” Speaking of Court have been quite a regular attendant at a trial taking place at the Highlands county court house he past week. It was a houses, [ change of venue case, involving a man who had been previously convicted of murder in the county where the crime was alleged to have been committed. Two policemen were victims during a raid which they were making upon an alleged booze joint. This man and an- other were associated in the first trial and both were convicted and. sen- tenced to be hanged. The other man, considerably younger than this one, was confined to the “death house” for four months, expecting from day to day to be called for his execution. A continued legal fight led to an order from a higher court for new trials and this younger man was acquitted and cannot again be put in jeopardy for either of the killings, the against the two separate crimes, although occurring at the same time and place. charges being for 3ut the jury in this case again convicted this old man of seventy years, with a recommendation of mercy. Murder in Florida is pun- ishable by hanging, and that is the usual outcome. However a recommen- dation of “mercy” by the jury is al- most always considered as a part of the verdict and heeded by the Court and in this case is was imprisonment for life—which is not likely to be a long period. The concensus of opinion in this sec- tion of the state is that justice has en We Can Help You Balance Y our Budget. { { q ‘ { ‘ { ‘ ‘ { { { { portant secret in the art of budget-balancing. Economical buy- { is often the factor that determines whether a merchant wil] make $ A survey of the merchants in your own community tement that one of the outstanding characteristics of e most for his money. And such care can well be prac- { chandise. In purchasing insurance protection, onecan 4 Mutual insurance offers discriminating property owners sted protection at a lower net cost. { { q ‘ { { { { { { purchasing their insurance protection through the mutual fire insurance se in the Tradesman, have learned that mutual insurance js thrifty hey have enjoyed on their insurance costs have helped them to balance lted in greater profits because of lowered operating costs. If you are not ntages of mutual insurance protection, you owe it to yourself to get the ell to be thrifty when you buy your insurance protection. 3 been justified. As remarked, I attended a number of the sessions of the trial— not for me a frequent occupation for spare hours, but always enlightening and informing. It did not seem to me that this tramped about the bar enclosure dur- calm-faced old man, who ing recess intervals, had the appearance of a killer. There was no indication of viciousness about him when in his nor- mal state. He had more the appearance of a lean, harmless old man. wishing good for everyone, a person seeking to avoid rather than to mix in trouble. Yet all the trials developed the fact that two officers of he law had lost their lives in the discharge of. their duties; that a bullet from a weapon found on this man had been fired into the neck of one of the officers, causing his death and that this old man of kindly mien in court had admitted hav- ing the weapon and firing it upon that fatal occasion. The trials developed the further fact, so far as the convicted man was concerned, that he was en- gaged in a bad business, one that has been troublesome wherever it has ex- isted during all the ages: one that needs to be fought at all times and under all circumstances: the curse of mankind— traffic in intoxicating liquor. Harry M. Royal. Sebring, Florida, Jan. 20. Tell us one thing that has tended to the advancement and betterment. of humanity that was not brought about by rebels. Can you? ——_+~+-___ It’s a mighty sturdy public building that stands until the last bond issue for its construction is paid off. { 4 MICHIGAN TRADESMAN January 24, 1934 MOVEMENTS OF MERCHANTS. Escanaba—The Kurz-Clark Motor Co. has decreased its from $30,000 to $1,000. Detroit—The Union Drug Co., 4700 14th street, has increased its capital stock from $6,000 to $500,000. Cedar Springs—The Cedar Springs State Bank has increased its capital stock from $20,000 to $25,000. Marquette—The _ F. Co., jobber of beverages, has decreased its capital stock from $25,000 to $4,000. Detroit—The Jewelry Co., 5836 West Fort street, has decreased itsc apital stock from $100,000 to $25,- 000. Nashville—R. K. Stoddard, recently of Eaton Rapids, has engaged in the dry cleaning business under his own name. Kalamazoo—The Merkle Dairy Co., 221 North Ransom street, has decreas- ed its capital stock from $45,000 to $4,500. Fremont—T. J. Joslyn, the new man- ager of Kimbark Inn, has installed a basement Rathskellar open at all hours. capital stock Bending Rose which will be Jackson—L. Levinsohn has purchas- ed the shoe stock and store fixtures of Leonard B. Cowley and is closing it out at special sale. Detroit—The Detroit Cement Floor Co., 600 Michigan Theatre Bldg., has changed its name to the Floor Corporation. Detroit—The Palace Mode] Laundry & Cleaning Co., 955 Pine street, has been incorporated with a capital stock of $3,000, all subscribed and paid in. Detroit—Production of dry ice by the Michigan Alkali Co. in 1933 jumped 100 per cent over production of 1932, according to the report of the com- pany. Armoured Detroit—The Van Carter Cigar Co., Inc., 1221 Nat'l Bank Bldg., has been incorporated with a capital stock of $10,000, $1,200 being subscribed and paid in. Detroit — Martin’s Ophthalmic Op- tician Optical Co., Inc., 7 Gratiot ave- nue, has been incorporated with a cap- ital stock of $6,800, all subscribed and paid in. Detroit—Roberts Funeral] Home, 439 East Canfield avenue, undertaker, has been incorporated with a capital stock of $50,000, $1,000 being subscrib- ed and paid in. Detroit—R. H. Chowen, Inc., 1183 South Fort street, has been organized to deal in general merchandise at re- tail with a capital stock of $1,500, all subscribed and paid in. Detroit—Charles Brown & Co., 2474 Market street, has been organized to deal in fresh and dried fruits, with a capital stock of $50,000, $1,000 being subscribed and paid in. Iron River—The Svenson Funeral Home, Inc., undertaker, has been in- corporated with a capital stock of 100 shares, book value $25 each, $2,500 be- ing subscribed and paid in, Highland Park—Saul Mitchell, Inc., 13839 Woodward avenue, has been or- ganized to deal in furniture, rugs, etc., with a capital stock of $5,000, $1,700 being subscribed and paid in. Detroit—Diamond’s, Inc., 4640 Mich- igan avenue, dealer in ready-to-wear apparel for women, has been incorpor- ated with a capital stock of $25,000, $7,500 being subscribed and paid in. Decker—The Decker Co., agricultural cooperation in buying, selling and grading, has been incor- porated with a capital stock of $20,000, $6,640 being subscribed and paid in. Jackson—The Glick Iron & Metal Co., 709 Adrian avenue, dealer in scrap iron, other scrap and waste, has been incorporated with a capital stock of 10,000 shares at $1 a share, $1,000 being subscribed and paid in. Cooperative Muskegon—The Occidental Hotel has filed a certificate of compliance in- dicating it is now operating under the national hotel code. Adoption of the code substantial increase in pay for about 90 employes. Detroit—The James E. K. Moorman Co., 303 Title & Trust Bldg., auction- eering and liquidating, has been in- means a corporated with a capital stock of 100 shares, book value $100 each, $2,500 being subscribed and paid in. Albion—W. H. Rodenbach, 84 years old, who was a gold prospector in Cal- ifornia and British Columbia coming here fifty-three years ago, died Jan. 18 from pneumonia. He was a before grocer here for forty-three years. Detroit—The Commercial Mining Co., Inc., 7201 West Fort street, has been organized to do commercial min- ing and marketing of coal and mining products with a capital stock of $50,- 000, $6,000 being subscribed and paid in. Lansing — Importers & Distillers Representatives, Inc., 350 Hollister Blvd., has been organized to represent importers and distillers of alcoholic beverages with a capital stock of $25.,- 000. $3,000 being subscribed and $1,500 paid in. Detroit—The Bes-Thom Novelty Advertising Corporation, Transporta- tion Bldg., sign and advertising busi- ness, has been incorporated with a cap- ital stock of 50,000 shares at $10 a share, $10,000 being subscribed and $1,000 paid in. Detroit — Kleinman’s Distributing Co., 4200 Woodward avenue, dealer in. tires, batteries, auto accessories, etc., has merged the business into a stock company under the same style with a capital stock of $25,000, $5,000 being subscribed and paid in. Lansing—The New Palace Garden restaurant which opened recently at 430 North Washington avenue is at- tracting large crowds who enjoy the floor entertainment and dancing each evening as well as the American, Itali- an and French dishes in which the management specializes. Detroit—Louis G. Schwartz, for 42 years a hardware dealer in Detroit, died Jan. 4 at his home in that city. At the age of 20 he entered the hardware bus- iness, establishing the store of Schwartz Bros. He was active in that buiness and a director in several De- troit companies until Jan. 1. Flint—Fire of undetermined origin destroyed the store and drug stock of F, D. Baker & Son, 502 South Saginaw street, entailing a loss of about $80,- 000. The fire also badly damaged the stock of the department store of Her- bert N. Bush, Inc., 502 South Saginaw street and the stock of Paris Candy, 500 South Saginaw street. Otsego—J. A. Collins, dealer in dry goods here for the past 23 years, has been conducting a closing out sale pre- paratory to retiring from trade, closed out the remainder of the stock and store fixtures to A. D. Hancock, who it with his stock of shoes, will consolidate wearing apparel for women, etc., Mr. and Mrs. Collins have gone to Sarasota, Florida, for the winter. Reed City—Reed City’s newest busi- ness—the Butcher Boy Food Market— will open for business on Saturday, Jan. 27. Harry E. Newcomb, propri- etor of the Butcher Boy Meat Market, and Harry E. Bohn, formerly of How- ard City, have gone into partnership and will operate the food market as an independent store. Mr. Bohn, a mar- ried man, expects to move his family here soon. He has had considerable experience, working for a number of years for the International Harvester company in this territory. He will have charge of the grocery department of the new store, while Mr. Newcomb will be in charge of the meat and sea food department. Menominee—Merchants here, declar- ing they face bankruptcy unless they obtain relief from the Michigan sales tax, will send a delegation to present ther problem to Gov. Comstock, at Lansing. More than a hundred mer- chants attended a protest meeting call- ed by Mayor Albert Cherney, who fa- vors setting up a separate state in the Upper Peninsula or annexation to Wis- consin unless exemption from the sales tax is given Menominee merchants by the Legislature. Menominee shoppers evade the sales tax by trading in the neighboring city of Marinette, Wis.. and a sharp decline in retail trade here has resulted. Senator W. F. Doyle, of Menominee, and Senator Ray Derham, of Iron Mountain, said the Legislature followed the line of least resistance in passing the sales tax bill to provide State revenue. Senator Doyle opposed local sentiment to disregard the sales tax law and suggested appeal to the Legislature for relief. Detroit—The Royal Textile & Man- ufacturing Co., 609 East Congress street, has increased its caiptal stock from $2,000 to $25,000. Detroit—Macking, Inc., 1207 David Stott Bldg., has been organized to man- ufacture chemicals, etc., with a capital stock of $25,000, all paid in. Flint—Gagnon-Welch, inc, 1323 North Saginaw street, has been organ- ized to manufacture and can food prod- ucts with a capital stock of $1,000 all subscribed and paid in. Detioit—Associated Distilleries, Inc., 3327 Barlum Tower, has been organ- ized to manufacture and deal in alco- holic beverages with a capital stock of $20,000, $6,000 being subscribed and paid in. Detroit—Drs. Weiss Foot Comfort Specialties, Inc., 1111 Griswold street, has been organized to manufacture and sell orthopedic specialties, etc., with a subscribed and capital stock of $1,000, all subseril, and paid in. Ann Arbor—The Johnson Co. has been manufacture and sell Knight-Hym organized cleaning con pounds, decorators’ supplies, etc., with a capital stock of $5,000, all subscribed and $2,400 paid in. Detroit — The Automobile Lo- Corporation, 8824 Charlevoix avenne. has been organized to manufacture au door locks, stampings, dies and parts with a capital stock of $5,000, all sub- scribed and paid in. Detroit—The Rexair Corporatio 1911 First street, has been organized t. manufacture and deal in wares of sorts, with a capital stock of 250.(K) shares at $1 a share, $1,000 being sul, scribed and paid in. Detroit—Bourke’s Marmalade Cor poration, 1004 Cadillac Square Blde organized to manufacture and. sel! preserves, etc., has been ated with a capital stock of $10,000, a1! subscribed and paid in. Ludington—The Bates Ludingto: Co., manufacturer of auto replacement parts, has merged the business into 2 stock company under the same style with a capital stock of $63,569.54, all subscribed and paid in. Grand Rapids—The McKelley Wari! Corporation, 300 Michigan Trust Bldy , has been organized to manufacture and sell tools and machinery, etc., with capital stock of $50,000, $1,000 bein» subscribed and paid in. Benton Harbor—The Odorless Non- Bacterial Sewage Purification Corpor ation has been organized to manufac- ture machinery and equipment { treatment of sewage, with a capital stock of 500 shares at $2 a share, $1,009 being subscribed and paid in, Detroit—The Lenon Corporation, 17743 Northrop avenue, manufacture: of household appliances, has removed its plant to 627 South Dearborn street, Howell and changed its name to the Brannon Appliance Corporation. Detroit—The American Beverage Co., 1000 Cary street, manufacturer and dealer in soft drinks, has merged the business into a stock company under the same style with a capital stock of $1,000, all subscribed and paid in, Iron Mountain — Frigo Brothers Co., with business offices at 100 Wes: F street, manufacturer of Asiago Gol Medal cheese, has purchased the plar: of the Mayflower Cheese Co., locate: 10 miles south of Marinette, Wis which will greatly add to its lines. incorpo! Going Direct to the Source Customer—I can not sleep at night —the least little sound I’m a victim of insomnia. Even a cat on our back fence distresses me_ be- yond words. Druggist—This powder will be effec- tive. Customer—When do I take it? . Druggist—You don’t. Give it to the cat in milk, disturbs me. At what age are we acquainted with what is just and unjust? At the age when we know that two and two makes four.— Voltaire. —_—>—____ No one is rich enough to do without a neighbor, ; Hi Spon oa | January 24, 1934 MICHIGAN TRADESMAN Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 4.80c and beet granu- lated at 4.60c. Tea—During the week speculuation in first hands tea market, due to the expectation of higher prices and firmer primary markets, has continued. Spec- ulative demand for Formosas at firm prices has been particularly active. The undertone of the tea market is strong, especially in Ceylons, Indias and Javas. Consumptive demand about unchanged, Coffee—The early part of the week in the future market for Rio and San- tos coffee, green and in a large way, was marked by considerable advances, amounting to about % cent a pound. This followed a fairly steady series of advances in these coffees extending over several weeks. One of the reasons is bad crop conditions in Brazil. Later in the week the market suddenly sagged again and lost a considerable part of its previous advances. The cause mainly was speculative sales in the belief that the market would likely go lower. Spot Rio and Santos has also shown an advance as the upward movement of futures has been so mark- ed that it was bound to affect spot coffee. Spot Rio and Santos moved up a considerable fraction during the week and so far has not been affected by the slump in futures. Milds show no change for the week, but the undertone at the moment is strong. The jobbing mar- ket on roasted coffee is feeling the ef- fects of the firmness in greens and will undoubtedly move up sooner or later. Consumptive demand for coffee is about as usual, Canned Fruits—Buying for nearby requirements is also overdue. After such a protracted period of inactivity, it seems reasonable to suppose that dis- tributors’ stocks are pretty well de- pleted and that about all items should be in beter demand. New buying at prevailing prices will find the packers getting their best returns, as much of the merchandise thus distributed has been moved at considerably lower lev- els. Canned Vegetables—With the con- ventions over in Chicago, business should begin to show a good sized pick-up now. Distributors and packers understand one another now as far as it is possible under present conditions. Marketing agreements to govern new packs of the major vegetables have been released for publication and now await approval by Washington, which approval should be forthcoming with- out any serious changes. Canned Fish—Canned fish should be more active as the Lenten season draws nearer. Salmon, like so many other items, has held firm, and stocks in sec- ond hands are negligible. Higher prices on spots, both imported and domestic, are either already a fact or a distinct possibility. Dried Fruits—Dried fruits continue in good position here. Stocks held on the spot are moderate and prices are being well maintained all the way through. All the old crop prunes are fairly well cleaned up and there has been a greater demand for new crop goods, even at somewhat advanced price levels. There has also been a somewhat more active demand here for top grade apricots, which also have stiffened on the strength of develop- ments on the Coast. Evaporated apples are being held considerably higher in California, while New York State evaporators show no particular desire to sell, either, The export markets are expected to take sufficient domestic stocks to maintain home prices on an advancing scale. Northwest prunes which are now largely out of the hands of growers have also shown a some- what stronger undertone on the basis of increased demand from both at home and abroad. Raisins are steady here, and have shown only a slight decline in California where Thompsons and Sultanas are off 2c a pound on what appears to be the failure of Washing- ton to agree on the growers’ plan for financing the new crop, and it appears that such support will be lacking for this year, at any rate. Beans and Peas—The only item in dried beans which has shown any strength at all during the week is white kidneys. Everything else is neglected and weak. Dried peas are unchanged and dull. Nuts — Throughout the week the chief interest was in shelled nuts. Nuts in the shell moved very slowly, as usual at this time of the year, A number of the shelled varieties revealed strength. This was particularly true of walnuts, Brazil nuts, cashews and almonds. Be- cause of the rising shipment costs, a good business was transacted for for- ward shipment. Spot quotations are firm, but largely unchanged, Pickles — Quotably pickles have a very steady tone. The demand remains rather limited, although there has been some improvement. Rice—A heavy movement of rice is reported going on in the South. A ship- ment of a one-parcel of 60,000 pockets to a large Mid Western buyer created a good feeling. Buying is reported more generous than at any time in the past few months. Salt Fish—Salt fish is doing a good business. Jobbers and the store trade are picking up considerable quantities for the lenten season which is only a few weeks off. Supplies of mackerel and other salt stock quite moderate. Consequently prices have a firm un- dertone, with the trade confident that the future will see advances. Imported mackerel is especially firm. Sauerkraut—Sellers of kraut are ask- ing about the same prices as a week ago. They admit that the volume of business is not better than fair. Syrup and Molasses — The market for sugar syrup is unchanged and only moderately active. Compound syrup is dull without change, though prices are still firm. The better grades of molasses are selling fairly well without change. ——_>+~-___ Fall Sweater Lines Delayed The opening of Fall sweater lines, usually scheduled for this time of the year, will be delayed until possibly the end of February. A few mills are anxious to have lines ready before that time, but the majority of producers see no reason for an immediate showing. Prices are still indeterminate, but will show a considerable advance over those prevailing at the close of last season. Review of the Produce Market Alligator Pears—19c each. Apples—Wolf River, 50 @ 75c per bu.; Northern Spy, $1.25 for No. 1; $1.50 for extra fancy; Wagner, $1.15 for No. 1; Delicious, $1.75 per bu for No. 1 red. Artichokes—Calif., $1 per dozen, 4 doz. in box. Bananas—6 @ 6%c per Ib. Butter—Jobbers hold plain wrapped creamery prints at 20c, cartons at 20'%4c and tub butter at 20c. Cabbage—2c per lb, Carrots—50c per dozen bunches of Calif.; 75c per bushel for home grown. Cauliflower—$1.50 per crate for Cal- ifornia. Celery—20@40c per dozen bunches. Celery Cabbage—50c per doz. Cocoanuts—9%0c per doz. or $5.50 per bag. Cranberries — Late Howes from Cape Cod, $2.50 per 25 Ib. box. Cucumbers — No. 1 Florida, $2 per dozen. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: CTP from farmer. $2.5 Light Red Kidney from farmer__ 3.7 Dark Red Kidney from farmer__ 4.25 ey 4.50 Eggs—Jobbers pay 12c per Ib. for mixed eggs and 12c per Ib. for heavy white eggs. They sell as follows: wm wm Facey fresh white. 25¢ eo 22 Candied, large pullets__.__.....____ 19¢ Candied, small pullets_......_____ I7e Storage eggs are as follows: bE Geo ce ee ee 17¢ a, 19¢ ee 20c oe... LU 16c Grape Fruit—Texas and Florida are held as follows: Texas Florida Cee $3.75 $3.00 AQ) oe 3.75 3.00 50 375 3.00 UG 375 3.00 Green Beans — $2.50 per hamper for Louisiana grown. Green Onions — Shalots, 40c per dozen for Louisiana. Green Peas — $4 per hamper of 30 Ibs. for Calif. grown. Green Peppers — California, 40@50c per dozen. Hubbard Squash—1'%c per Ib. Table Queen are the same. Lemons—The price is as follows: DOU Sunkist oo $5.75 SOG) Sunkist) 6.50 S60; Ned Bale 5.00 OOUNGd Malt 6.00 Limes—25c per dozen. Lettuce — In good demand on the following basis: Atizona, 4s and 5s, crate... $3.00 Peat hot house. 85 Mushrooms—29c per one Ib. carton. Onions—Home grown, $1.25 per bu. for Yellow and $1.40 for White. Oranges—Fancy Sunkist California Navels are now sold as follows: Te $3.25 ee 320 oo 345 Oe 4.25 ee 4.25 Se Sr iste 4.25 1 EE eon 4.25 Red Ball, 50c per box less. Parsley—30c per doz. for hot house. Pomegranates —60c per dozen for Calif. Potatoes — $1.15 per bu.: $2.35 per 100 lb. bag. Poultry—Wilson & Company pay as follows: Idahos, Eleavy Howls. a ie Bight Howl 0 8c Ducks 8c Pugkeys 062 as Geese i 7c Radishes — 50c dozen bunches hot house. Rhubarb—Hot house, 45c for five lb. carton, Spinach—90c per bushel for Texas grown. Strawberries—Florida, 17¢ per pint. Sweet Potatoes — diana, $1.90 per bu. Tangerines — $2.25 per bu. Tomatoes—$1.25 per 8 Ib. basket for home grown hot house. Turnips—75c per bushel. Jerseys from In- Veal Calves — Wilson & Company pay as follows: Maney 6 @8&c Cou ts (@7c Vegetable Oysters—30c per doz. Wax Beans — Louisiana grown. 22? 2>_______ Stores Get Exception on Hours $3.25 per hamper for Stores, governed by the code of fair competition for the retail trade have been granted an exemption by General Johnson on the hour provisions for inventory-taking during either January or February, the National Retail Dry Goods announced _ last During the week or weeks in those months selected as peak periods employes engaged in inventory check- Association week. ups can be worked any number of hours in any day without regard to the consecutive-hour provision of the code. However, the maximum weekly hours permitted for peak periods must not be exceeded and time and one-half must be paid for overtime. ——__»~-<.__ __ Toy Trade Enjoys Brisk Call Reports of a move to raise toy prices | in the near future were unconfirmed among manufacturers. They said that increases had been made shortly after Christmas to take care of the higher production costs involved in the code. Current buying in the trade is the heaviest in years, with retailers taking a wide variety of staple goods to re- place stocks depleted by the holiday activity, Contracts for special mer- chandise for Easter and July Fourth are being placed this week. Initial purchases of Christmas goods are looked for in April. —_—_-~. __ Canned Goods Move in Volume Active buying of all types of canned goods for spot delivery characterizes the wholesale food markets this week. The purchases are confined to imme- diate requirements, because canners are unwilling to commit themselves for later delivery until pending marketing agreements covering fruits and vege- tables are worked out. Conferences are being held by canners, distributors and Government officials in Washing- ton this week on the marketing agree- ments. 6 MUTUAL FIRE INSURANCE Grand Rapids Merchants Mutual Fire Insurance Company Minutes of the annual meeting of the Board of Directors and members of the Grand Rapids Merchants Mutual Fire Insurance Company, held at the office of the company, 319-320 House- man building, Grand Rapids, on Jan. 19, 1934, at 10 o'clock a.m. 1. The President, J. N. called the meeting to order and _ in- structed the Secretary to read the call Whereupon the Sec- Trompen, of the meeting. retary read the notice sent to all the members of the company in accordance with the by-laws of the Association. 2. Upon instruction of the President, the Secretary read the minutes of the last annual meeting. There being no comments upon the minutes, the Pres- ident declared the same approved. 3. The President informed the mem- bers present that the Board recom- mends continuation of the 25 per cent. dividend now being paid on all policies. Upon motion of H. Ritzema, seconded by H. G. Stanton, it was so decided. 4. The Secretary read the annual financial report. The report was ac- cepted and the Secretary instructed to send copy of it to all the members. 5. The election of officers and direc- tors being in order, the President, J. N. Trompen, informed the members that, although he has served the Com- pany for many years through various difficult periods and that it is a great satisfaction to him that, especially dur- ing the latter years, the company has come to considerable financial strength, he feels at this time that he gladly surrenders his position to a man of greater experience in the insurance business and that, therefore, he nomi- nates Luther Baker, of Lansing, to be his successor as President of this com- pany. Mr. Trompen’s motion was sup- ported by the Secretary, J. De Hoog. 6. One of the members present, E. A. Stowe, editor of the Michigan Tradesman, was asked to state what he thinks of Mr. Baker for President of the company. Mr. Stowe gave his opin- ion of Mr. Baker in the following statement: “Gentlemen, there are in the English words enough to express my appreciation of Baker.” 7. A motion is made by Mr. P. Pe- tersen, of Grand Rapids, seconded by Jason Hammond, that the rules be suspended and the Secretary be in- structed to cast the unanimous vote of the members for Luther Baker for President of the Company for the next two years, This motion was accepted and the Secretary announced that he had complied with the decision. language not 8. Mr. Baker, in a few, carefully chosen words, announces that, al- though he had not sought the position, he would accept the honor and would do all he can to promote the growth and the welfare of the company. He expressed his appreciation for the work done by our retiring President, 7 NN. Trompen. He suggested that for Vice- President the members elect our form- er President, J. N. Trompen. MICHIGAN 9. H. Holtvluwer nominated Mr. Trompen for Vice-President of the company. Motion was seconded by E. P. Lillie. No other nominations ap- pearing, motion was made by Mr. Petersen to suspend the rules and in- struct the Secretary to cast the unan- imous vote of the meeting for Mr. Trompen as Vice-President. Motion carried and the Secretary announced that he had cast the unanimous vote of the members for Mr. Trompen as Vice-President. 10. Election of other directors being in orders, the Secretary remarked that our director, A. E, Frandsen, is not now in business, that one of the staunch supporters of the company is TRADESMAN 12. The Secretary informed the meeting that he had cast the unanimous vote of the members present for the gentlemen mentioned in the previous paragraph. 13. Our newly elected President, Luther Baker, pointed out the neces- sity of the expansion of the company. He admitted that at present he has no particular plan in mind by which such expansion can be brought about, but hopes to be able to develop, with the Secretary, some plan that will be bene- ficial to our Grand Rapids company. Further he assures the members that although he is secretary of the Mich- igan Millers and the Michigan Shoe Dealers Mutual, he would not advise Luther H. Baker H. N. Bush, of Flint, and that, there- fore, he nominated Mr. Bush to suc- ceed Mr. Frandsen as director, sup- ported by Messrs. G. Rooks and H. Ritzema., 11. Motion was made by A. K. Frandsen, supported by C, A. Mills, that Messrs. Holtvluwer, Jones and F. E. Mills be re-elected as members of the Board to succeed themselves. As there was no opposition to this motion and no other names appearing, a mo- tion was made by P. J. Hoekzema, seconded by H. G. Stanton, that the rules be suspended and the Secretary be instructed to cast the unanimous vote of the members for Messrs. H. Holtvluwer, Wm. O. Jones, F. E. Mills and H. N. Bush as directors of the company for the next two years. Carried. a combination with or of merging of our company in the larger companies. This company should remain a Grand Rapids company. Referring to Editor Stowe, Mr. Baker spoke as follows: This meeting should not adjourn without proper and grateful recognition of the presence among the members of the Grand Rapids Merchants Mutual Fire Insurance Co. of E. A. Stowe, editor and proprietor of the Michigan Tradesman. His advocacy of the cause of Mutual fire insurance, in season and out of season, since the early days of mutual fire insurance in this state has no parallel in the entire country, Not only is he a strong supporter of the principle of mutuality in fire insurance, but week after week, year in and year out, he devotes much of his valuable space to articles on fire protection and January 24, 1934 on the reduction of fire losses by guarding the properties of the mer- chants against the various well-known fire hazards. Further, and entirely on his own initiative, he occasionally de- votes an entire inside back cover spread to an advertisement of the cause of mutual fire insurance without, of course, mentioning the names of any companies, and this entirely with- out cost to this or any other mutual company. In my contacts with other insurance executives in various parts of the country, I have taken the pains to ask about the attitude of other trade journals, especially those reaching re- tail merchants in various localities, and I find that mutual insurance, although approved by them all, receives. little or no support comparable with that which Mr. Stowe is giving the cause in this state. His eloquent, vigorous and convincing editorials and advertise- ments have been, and I trust for many years will continue to be, a real ele- ment in the progress of the mutual fire insurance companies domiciled in this state. We are honored and gratified to have Mr. Stowe with us to-day and to recognize in this manner his contribu- tion to the steady growth of our com- panies.” 14. Upon motion by Mr. Hammond, seconded by C, A. Mills, the following resolution was adopted: The Board of Directors and members of the Grand Rapids Merchants Mutual Fire Insur- ance Co., at its annual meeting on this 19th day of January, 1934, in apprecia- tion of the articles appearing in the Michigan Tradesman, advocating the cause of Mutual Insurance, hereby ex- press our appreciation and thanks to E. A. Stowe, the Tradesman editor. The Secretary was instructed to spread a copy of this resolution on the min- utes of this meeting. Carried. 15. J. N. Trompen thanked A. K. Frandsen, the retiring director, for the support he had given the company dur- ing his term of office. 16. H. G. Stanton expressed his ap- preciation of Mr. Baker’s speech on expansion and was followed by P. J. Hoekzema, who explained that a new organization of grocers has been ef- fected lately; that sometime in the fu- ture this organization is going to have its annual meeting and that he will invite the Secretary to meet with them and speak on mutual insurance. The Secretary informed Mr. Hoekzema that he will be glad to accept the invitation. 17. Wm. Eardmans spoke in appre- ciation of the work of the Secretary. 18. Upon motion of Mr. Holtvluwer, seconded by Mr. Petersen, the meeting adjourned. All the members present were invited to luncheon by the Presi- dent. In all, nineteen attended the luncheon. J. De Hoog, Sec’y. Meeting of Board of Directors Annual meeting of the Board of Directors of the Grand Rapids Mer- chants Mutual Fire Insurance Co., held at the office of the Company, 319-320 Houseman Building, Grand Rapids, Michgian, at 9:00 o'clock, A.M., Janu- ary 19, 1934, 1. The following directors were pres- ent. President, J. N. Trompen, F. E. Mills, C. A. Mills, A. K. Frandsen, J. Hammond, E. P. Lillie, H. Holt- ane sane ae bcc ®t mit avr ae renal = TERCERA ae oe ee ee eee eee ECL ENS NE eoomtadEneaaanen ations January 24, 1934 MICHIGAN TRADESMAN 7 vluwer, H. McCormack, W. O. Jones and J. De Hoog. 2. The minutes of the last meeting and of the last annual meeting were read and approved. 3. A letter was read from Mr, Van den Berg, stating that he was not able to be with us on account of previously made arrangements. 4. The question of dividends being discussed, motion was made by Mr. Holtvluwer, seconded by C. A. Mills, to recommend continuation of the 25 per cent. dividend, Carried. 5. E. A. Stowe, editor of the Michi- gan Tradesman, being present, the President called on him at this time for a speech. Mr. Stowe answered by re- lating his early experience with stock company insurance and further de- clares his pleasure in being at this meeting. 6. At this time the directors’ meeting was adjourned till after luncheon. 7. At the afternoon meeting of the Board the following appointments were made. Secretary-Treasurer, J, De Hoog; J. E. Hammond, Associate Secretary; Walter De Hoog, Assistant Secretary, with right to sign checks in absence of the Secretary, and Miss Rose Jolman as stenographer. 8. The Secretary expressed his thanks to the board, also in name of his assistants, and asked for a two weeks vacation, which was granted by the board. 9. Mr. Hammond expressed his thanks to the Board, especially for re- storing his salary to the original figure. 10. Upon motion by J. N. Trompen, supported by H. McCormack, it was decided that all checks must be coun- tersigned by the President or Vice- President, or, if both are absent, by Director H. Holtvluwer. 11. A motion is made by Mr. Holt- vluwer, seconded by Mr. Jones, that a committee be appointed to draw up a resolution in appreciation of the long and faithful service of our former Pres- ident, now Vice-President, J. N. Trom- pen, and that a copy of this resolution be spread on the minutes, Carried. F. E. Mills and J. E. Hammond ap- pointed to draw up this resolution. 12. The Secretary informed the Board regarding our real estate investments as follows: Property at 706 Thomas street, owned by A. Spoelstra. We have a mortgage of $2200 on this prop- erty. The 1933 taxes are unpaid, inter- est is a year in arrears, man is out of work and, due to an accident, has lost partial sight of both eyes. After some discussion, it is suggested by the Pres- ident, Mr. L. Baker, that we offer Mr. Spoelstra $500 for the title to his prop- erty. If he refuses to accept this, to give him notice of foreclosure, so that he can apply to the Home Owners’ can be made to pay us off in the corpo- ration bonds, provided, however, that the face value of such bonds shall not be less than the amount of the mort- gage. It was so decided and the Sec- retary was instructed to deal with the mortgagor. The Secretary informed the Board that we hold a mortgage on the prop- erty located at 642 Delaware street, owned by Joe Dertien. The amount of the mortgage is $3,000. Mr. Dertien is behind on his interest to the extent of $162.50. It is suggested by the Pres- ident that the Secretary continue to work on this party, but, if it is not possible to collect the full amount of the interest, to consider there also the exchange of the mortgage for Home Owners’ Loan Corporation bonds. 13. Upon motion by Mr. Hammond, seconded by Mr. McCormack, the fol- lowing investment committee is elect- ed: L. Baker, J. De Hoog and C, A. Mills. 14. Upon motion by H. Holtvluwer, seconded by E. P. Lillie, it was de- cided to give to the investment com- mittee the right to dispose of real estate now held by the company. 15. The committee to draw up the resolution regarding appreciation of the work of our former President, J. N. Trompen, presented to the Secretary the following resolution to be included in the minutes of this meeting: The Board of Directors of the Grand Rap- ids Merchants Mutual Fire Insurance Co., in recognition of the long and un- selfish service of J. N. Trompen, as President of this Company from Jan. 18, 1918, to Jan. 19, 1934, considering in particular his service to the com- pany in effecting the affiliation of the company with the Michigan Retail Dry Goods Association, and his loyalty to the company this day, when he gra- ciously introduced a more experienced man in the Insurance business as his successor in the person of Luther Baker, of Lansing, hereby expresses its appreciation for all that Mr. Trom- pen has done for this company and wishes him a rich measure of health, success and happiness during the re- mainder of his days. 16. Mr. Hammond informed the Board that a meeting of the Dry Goods Association will be held in Lansing early this spring, whereupon Mr. Baker invited Mr. Hammnod to hold this meeting in the Mill Mutual building, where his office is located. 17. Upon motion by F. E. Mills, sup- ported by E. P. Lillie, it was decided to adjourn. J. DeHoog, Sec’y. ———_>~= Business Will Show Real Improve- ment During Next Quarter One of the important developments last week was the President’s message on monetary policies to Congress, the main features being the Government’s taking over gold by the Federal Re- serve Bank, temporary stabilization of the Dollar at 50 to 60 per cent. of its original base and the establishment of a two billion dollar stabilization fund to control Dollar exchange. This, of course, caused a large bulge in the bond and stock market due to the fact that there was some definiteness as to the ultimate point of devaluation and fears of fiat money were no longer ap- parent due to the fact that a metalic base for money was the ultimate aim, although gold would be used only for the settlement of international bal- ances, If normal market factors are allowed to have their effect, strong markets can be expected. Report of business on steel output, electric power produc- tion and retail sales indicate a better than seasonal increase. With this rela- tively good business trend, excess bank reserves and evidence of capital re- turning to the United States, the situa- tion could improve quickly. The budget message indicated that monetary experiment had been aban- doned and recovery would follow more orthodox lines, It is expected that busi- ness will show a real improvement during the next quarter and that stock and bond prices will follow improve- ment in business. J. H. Petter. —_++.—___ Not every boy can become a ford, an Edison, or a Rockefeller, but everyone who is not afraid or ashamed to work can make an honorable and useful place for himself and he doesn’t have to be- gin in a “white-collar” job either. —_+-+___ Only the little man thinks the little things don’t count—Theodore Roose- velt. Our government rests upon religion. It is from that source that we derive our reverence for truth and justice, for equity and liberty, and for the rights of mankind. The government of a country never gets ahead of the reli- gion of a country. There is no way by which we can substitute the authority of law for the virtue of man. We can- not depend on government to do the work of religion. We cannot escape a personal responsibility for our con- duct. We cannot regard those as wise or safe counsellors in public affairs who deny these principles and seek to support the theory that society can succeed when the individual fails — Calvin Coolidge. —~---.____ Life is worth living, if only for its taking of chances. insurance to be less. It is. ness, investigate Mutual Insurance With losses lower, with expenses lower, with no inside profits for invested capital you would expect the net cost of MUTUAL The saving in cost is not made at any sacrifice in safety and strength, The Mutual plan of operation is right, Mutual insur- ance is better protection, Because it is better it costs less. May sound unreasonable if you are not informed, An investi- gation is convincing, For the sake of yourself and your busi- Finnish Mutual Fire Insurance Company 444 Pine Str., Calumet, Mich. 1909 FACTS WORTH CONSIDERING 1933 320 Houseman Building 24 YEARS Without an assessment. Of uninterrupted dividends to policy-holders. Of prompt payment of properly adjusted losses. THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION Grand Rapids, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan buying WILLIAM N. SENF, Secretary-Treasurer MICHIGAN TRADESMAN January 24, 1934 EXPECT GOOD SALES GAINS Expressing whole-hearted approval of the recovery program, merchants from all over the country at- tending the National Retail Dry Goods convention at New York City last week predicted a substantial increase in retail sales. national They based their optimism on store showings for the first half of January, a number of out-of-town merchants reporting increases in volume of 20 to 60 per cent., the latter gain having been registered by an Ohio organization. Buying budgets have been shaped to take care of a 10 to 15 per cent. rise for the first quarter of this year, but merchants indicated that they were prepared to enlarge these quotas con- siderably if consumer response war- ranted. The attendance at the convention established a new high record, and while official figures are not yet avail- ble, it was estimated that about 4,800 retailers were present—a gain of 20 per cent. over last year. The various sessions were thronged and the ten- sion and pessimism of the last three conventions were noticeably lacking. The one feature of the convention which did not meet unanimous ap- proval was General Johnson’s address. It was felt by many merchants that, in speaking to a group of men whole- heartedly in favor of the NRA, it was unnecessary for the administrator to adopt such a belligerant and critical attitude. His expression “For God’s sake, keep prices down” elicited unfa- vorable comment, as it might seem to imply that retailers, who had been giv- en a clean bill of health at the Wash- ington price hearings, were unduly raising quotations. Disappointment was expressed over the general’s failure to indicate what percentage of mark-up could be applied ior labor costs in establishing selling prices. This figure had been promised to merchants by Christmas and failure to set it has been dsappointing,. The impression was prevalent among many merchants that the Recovery Ad- ministration would put into effect a thirty-four-hour week for general in- dustry shortly. Retailers may possibly avoid another reduction in their hours, because they have put to work a good proportion of the unemployed in their field. In the event, however, that working hours for employes are brought down to thirty-five in the re- tail field, merchants expect that it would be for a trial period of possibly six months. The question of whether to operate on a five or six day basis was an im- portant one, with retailers about evenly divided on the subject. At present, of those units on a forty-hour basis, 45 per cent. have a six-day plan for work- ers, 53 per cent. a five-day schedule and 2 per cent. a five-and-a-half-day plan. Of the organizations on a forty- four-hour basis, 71 per cent. use the six-day scheme, 16 per cent. the five- and-a-half-day plan and 13 per cent. the five-day method. With the Christ- mas holidays well out of the way, these various plans will come in for closer scrutiny by retailers. Some of those who switched from a five to a six day basis have returned to the former in certain departments. The proposal by Carlos B. Clark for a change in store accounting systems, which would include a greater num- ber of items under cost of merchandise and reduce the percentage of mark-up, attracted a great deal of interest. It was voted to refer the proposal to a committee of store owners and con- trollers for further study. The question of improving selling methods to take advantage of the con- sumers’ better frame of mind was re- garded as important. Closer co-opera- tion among merchandise manager, buy- er and personnel executives to make education of sales people really effec- tive will be pressed. New ideas in merchandise were eag- erly sought, which was one reason why such a large number of manufac- turers and designers appeared on the program. Merchants are more recep- tive to new developments than they have been in several years, because of increased purchasing power, and be- cause price becomes a secondary con- sideration when an item is presented for the first time. Retailers generally agreed that manufacturers are more willing to gamble on new products and that they are presenting the broadest range of new items in many years. What to do about price lines con- cerned a great many merchants, who continue to find consumer resistance to higher prices. Unanimous opinion is lacking on the question and retail- ers are more or less feeling their way. Stores will attempt to cut down on certain customer services, in order to keep their budgets for supplies in line. Prices on such goods have materially increased and are disturbing budgets. Various local chapters will consider the possibility of substitutions and of charging for expensive wrappings and boxes. Manufacturers should feel immedi- ately the influence of the optimism dis- played at the convention, merchants said, and can expect a steady increase in their business. MONETARY POLICY FIXED Semi-stabilization of the dollar was the development of first importance in the week. President Roosevelt’s mone- .tary message called for revaluation be- tween 50 and 60 cents, the taking over of all gold by the Treasury and the operation of an equalization fund of two billions to steady the dollar in the international market. It was quickly decided that this pro- gram had very reassuring features, since it all but fixed the gold price, and speculative markets responded quite favorably. A currency war was pre- dicted in some quarters but discounted by most authorities. A return flow of dollar capital may, however, have some disruptive effects in other countries and push “sound” inflation here. Progress of the administration to- ward the stabilization point has un- doubtedly created greater confidence. The upturn in commodity prices re- flects this improvement. Purchasing agents for large industrial companies have extended their commitments by three and up to six months. Longer- term contracts might be made, it is said, except for code restrictions. For the time being industrial statis- tics have not caught up, of course, with this newly developed outlook. The busi- ness index has sagged again and quite sharply, with only the automobile se- ries moving up. Factory employment figures for December showed some re- cession with a loss of 1.8 per cent., against an average ten-year decline of 0.8. Building construction, however, con- tinues to forge ahead. The final De- cember figures on contract awards fur- nished a total two and one-half times as large as the same month last vear and 28 per cent. ahead of November. SPRING BUYING CAUTIOUS With the largest number of retail buyers and executives in four years in New York City during the last two weeks, the Spring season has begun with a flying start. Manufacturers and wholesalers report that volume is run- ning between 5 and 20 per cent. ahead of a year ago. This is not a surprising gain when business conditions in the two peri- ods are compared—the uncertainty and growing fear of impending disas- ter twelve months ago and the renewed confidence which now prevails. The advance in prices almost eats up this volume increase. One of the retail leaders at the con- vention last week brought this con- dition to attention and urged much larger orders, reasoning that govern- ment expenditures could only mean a big expansion in trade in months. coming But, while retailers are aware of brighter prospects, they have appar- ently decided to be guided by actual results. Their buying operations are still inclined toward the conservative in spite of excellent holiday business, continued good volume and the out- look for improved trade. They are intent upon letting current consumer buying measure their future commitments, having in mind the les- son taught them last Fall. Manufac- turing pressure for sales built up on predictions of higher costs and prices does not impress them much. They are calling for goods to be delivered through February and March, but holding out funds with which to fill in as needs arise. DRY GOODS CONDITIONS Retail trade continued at a high level during the past week. Local busi- ness was featured by the volume done on clearance goods and also by pur- chases of cruise apparel and women’s sports wear. Home furnishings goods picked up after a fairly long period of dullness. While low-price goods are undoubtedly getting the bulk of the demand, a current development is the call for better grades. During the convention that was held in New York last week, retailers from various parts of the country reported increases ranging from 20 to 60 per cent. They looked for dollar volume of the stores to exceed last year’s in the first-quarter by from 20 to 25 per cent. The feeling of confidence was quite marked at this meeting. Backing up this sentiment, orders were placed upon a sizable scale in the wholesale merchandise markets. Man- ufacturers, in some instances, reported amazing increases over a year ago, but on the average it was estimated that volume has run during this buying peak at about 15 to 20 per cent. ahead of last year’s. Operations in large volume will continue this week as retailers cover themselves for February and March requirements, KEEPING PRICES DOWN Besides important details connected with operaton under the NRA, the con- vention of the National Retail Dry Goods Association, held in New York last week, considered other major problems in what proved one of its most successful meetings. Uppermost in the minds of those who took part in the sessions was the matter of mark- up, which has become swollen to a point regarded as dangerous even by those who cannot be classed as con- servative. One of the leading speakers offered the suggestion that perhaps more de- pendence would have to be placed upon volume for bringing in a profit. This was more dramatically stated by Gen- eral Johnson, who said he could sum up his whole message of twenty-seven pages in nine, and not six, words: “Keep prices down—for God’s sake. keep prices down!” The General’s address was not par- ticularly liked by those present, because he undertook to answer some of his critics in his usual belligerant fashion, while the merchants have strongly backed the recovery program, Fur- thermore, the retailers in a general way have kept clear of profiteering. This episode, however, and the more rigid lines laid down under the indus- trial codes for marketing and distri- bution make it clear that the retailers must throw their influence more fully to the customer representatives and correct those evils which were brought out at the recent price hearings in Washnigton, ress eceas BUSINESS CAN PROCEED Within appropriate and necessary limits, President Roosevelt has clari- fied his monetary policy so that busi- ness interests can no longer complain that uncertainty from this important source interferes with current or future operations. The dollar will have a met- allic base and it will be revalued at be- tween 50 and 60 cents. This means that the extreme varia- tion in gold content will range only up to 16% per cent. This variation, however, can have merely a theoretical influence upon domestic business, as proved by experience in recent months. In foreign trade there may be more direct effects. The average man can now take much greater confidence in the outlook. The recovery program bill had been placed before him in blunt figures and it spelled inflation. But the monetary declaration has indicated that this in- flation will be carried out along more or less orthodox lines, despite some of its unprecedented provisions, SS eeeeterensinee A full week’s pay for half a week’s work is just plain dishonesty. ~ > - e § ; Tren ae ee Dene eee ee iy ‘ g i * : i) January 24, 193 OUT AROUND Things Seen and Heard on a Week End Trip An Out Around trip Saturday was rendered impossible by the funeral of Joseph F. Jessup, who was our book- keeper for ten years, prior to the com- ing of our present accountant, who has been with us nearly sixteen years. Mr. Jessup was born in Palmyra, New York, eighty-three years ago. He came to Michigan as a young man and was engaged in the retail drug business at Cheboygan for four years. He subse- quently removed to Grand Rapids where he spent three ten year periods with the Hazeltine & Perkins Drug Co., the Citizen Telephone Co., and the Tradesman Co. He was also book- keeper for the West Michigan Lumber Co., at Woodville, for five years. He was placid, always quiet and courteous and always dependable. He seldom made a mistake, but when he made one he always saw to it that it was prompt- ly corrected. een When I was a student at the Grand Rapids high school, fifty-seven years ago, my rhetoric teacher asked me to write a paragraph comparing a man and a stream of water. I produced the following, which my teacher com- mended: “Many a life runs along without bab- ble, like a brook through a green val- ley, giving strength and verdure to the tree and shrub and drink to the bird until it loses itself in the great river. It is not talked about like the thunder- ing Niagara and men do not gaze on it in wonder, but it has its own work to do in the world and it does it, and the world is better for its having lived In 16.” I think this paragraph finds an apt illustration in the career of Joseph Jes- sup who certainly went through life with an atmosphere of calmness and peace and usefulness which caused him to be respected by everyone who knew him. Jacob Kindelberger sends me a little note expressive of his pleasure over the publication of the biography of him I published in last week’s Tradesman: “The ten extra copies of the Michi- gan Tradesman were received. Let us hope that it will do the Tradesman and ourselves good. I think just now what men every- where need inspiration and I think this article does supply that needed vir- tue at this time.” "Te anything would tend to help a young man make a right start in life it would be the perusal and study of that biography. There are few young men who make as much of limited opportunities as Mr. Kindelberger has done. Handicapped by poverty, im- paired eyesight and a physique none too robust, he has achieved one of the most remarkable successes of the age. The more frequently such careers are played up in the public prints the more men of a heroic type we will have to enrich the age in which we live with their genius and accomplishments, MICHIGAN I have just learned that Sidney Me- dalie, of Mancelona, has been elected President of the Antrim County State Savings Bank. Mr. Medalie is a young business man, active in Masonic and fraternal circles, in social affairs, in the Northern Michigan Road Commission- ers Association and in the Mancelona Chamber of Commerce. He is chair- man of the Antrim County Road Com- mission. E. L. J. Mills, cashier of the bank since it was founded there forty- two years retired and his place has been taken by C. B. Neeland. Mr. Mills remains on the board of di- ago, has rectors, by whom he has been named - vice-president. If Mr. Medalie does not place the Mancelona bank on the high- est pinnacle of success possible in a locality the size of Mancelona, I shall be very greatly disappointed, I have great confidence in the genius of the man. ability and It gave me great pleasure to attend the annual meeting of the Grand Rap- ids Merchants Mutual Fire Insurance Co. last Thursday and to note the con- fidence the members have in their or- ganization. Such a condition is the re- sult of much hard work and constant effort on the part of the president, sec- retary and their associates and _ assis- tants. The voluntary retirement of the long-time president will in no way im- pair the usefulness or retard the growth of the because Luther Baker is one of the master minds of the mutual insurance field and will, with the hearty co-operation of the secre- tary, find many new avenues of use- fulness for the organization. organization, archment (Kalamazoo County), Mich., Jan. 17—I think you may be interested to know the method we are using to get the Michigan Tradesman and other leading trade papers better read by our sales managers and sales correspondents. Once a week all sales department heads and their assistants, about twen- ty in number, meet to hear an oral summary of the editorial content and advertisements appearing in some forty or fifty trade publications, not only of the paper industry, but chiefly of those industries to whom K.V.P. sells paper, The study is based upon the premise that a better knowledge of customers’ problems will result in an improved handling of business with them, and may open up new and increased uses for our products. Results are proving this to be true. This oral summary requires cover to cover study of some ten to fifteen journals a week and, of course, in- volves several hours’ work on the part of whoever makes the analysis (at present, the writer) but is proving eminently worth while. The report is made in a rapid and terse style some- what similar to that of news reporters on the radio. The men take notes of items they are particularly interested in for further study. Interruptions and short discussions are permit.&d. Much of the information is imme- diately passed along to the salesmen in their territories as added indication that the home office is doing every- thing it can to keep them informed of all worth while developments. Once a month the head of our Re- search Department, Dr. G. F. Des Autels, gives a similar summary in layman’s language, of latest develop- ments in science, Instead of permitting the men to ease off on their reading it is apparently re- sulting in a closer and more intelligent TRADESMAN perusal of the various journals than ever before, I am pleased to state that the Michi- gan Tradesman always contributes a number of items of interest. If the plan has any merit that you might want to pass along to your sub- scribers, be perfectly free to do so. Glenn Stewart, Adv. Mir. Kalamazoo Vegetable Parchment Co. I cannot fail to commend this plan which originated in the office of one of the most progressive manufacturing establishments in America. There was a time when it was quite common to find business men who scouted the idea that they could be benefited by the careful perusal of an ably-conducted trade journal, edited by a man of long experience, but only back number busi- ness men take that stand to-day. The clerk who does not take and read a trade journal in his line of business finds himself greatly handicapped when he starts in business for himself. The retail merchant who declines to accept the a good trade journal can be to him soon finds him- self running behind and ultimately lands in the bankruptcy court. The wholesale merchant who fails to advertise in a trade journal which goes assistance to his customers never gets very far in this world. The manufacturer who accepts the dictum of unscrupulous advertising agents to confine his advertising to mediums which go to the consumer and thus force the retailer to handle his products soon finds that he is head- ed the wrong way in order to achieve the greatest measure of success. The more I see the business methods of Jacob Kindelberger the more I am convinced that such a success as he has achieved has been brought about by the employment of the most pro- gressive business methods of the age. I am confident that Grand Rapids will acquit herself well on Jan, 30 on the occasion of the public birthday dance given in honor of President Roosevelt, It affords a remarkable op- portunity for every good citizen to show his appreciation of the prodig- ious effects our Chief Executive is making to put his people back to nor- mal, I am in receipt of a letter from James E. Mogan, managing director of the State Board of Tax Administration, at Lansing, containing valuable informa- tion on the state sales tax, which I think every merchant should read with care and thoroughness. The letter is as follows: On Jan. 30 all taxpayers whose fiscal year ended on Dec. 31, 1933, are re- quired to file an annual sales tax return. These returns can be readily distin- guished from the monthly returns by their color. The annual returns are printed on a yellow tinted paper, while the monthly returns are printed on white paper. The annual sales tax re- turn should show the total gross busi- ness from July 1, up to Dec. 31, 1933. In computing and making out your annual sales tax return, all deductions which have been taken should be shown; also all the tax paid. In some cases you may find that you have overpaid the state, according to the general sales tax act. In that case, we will be very happy to refund you 9 the excess tax by check or forward you a credit memorandum, A re-capitulation of the sales tax shows that from July 1 to Dec. 31 we collected more than 13-million dollars, which gives us an average of more than $2,600,000 a month. It is well to note at this point that a million dollars each month towards welfare, for the support of those unfortunates who are unable to house, clothe or provide food for themselves. Approximately a mil- lion dollars a month also goes towards the support of your state government for the numerous institutions, such as the insane asylums, normal schools, the University of Michigan, Michigan State College, institutions for the blind and deaf, the different departments which are necessary adjuncts to your safety and livelihood. I have in my hand an editorial from the Lansing State Journal of Dec. 29, wherein they state that Illinois is the first State to make a complete substi- tution of the sales tax for the general property tax. Michigan has reduced its property tax from $3,57 a thousand to less than 60c a thousand, and it is the aim and will be the move of this administration to completely abolish the state property tax at the earliest possible moment. Many newspapers have carried sto- ries to the effect that the sales tax in eifect in the different states is only of an emergency or temporary nature and will not be a lasting form of taxation. Yet economists and governmental ex- perts are of the firm opinion that the sales tax is the only sure and just means of taxation. The move of IIli- nois in abolishing their state property tax makes it a foregone conclusion that Illinois will never recede from their sales tax. To quote from this editorial: “The outstanding recommendation of the sales tax is that it cannot fall de- linquent. It is producing the money day by day in a steady stream. Just so long as anything is bought at retail, the tax will be paid. This feature partic- ularly recommends the sales tax in the present situation, The property assess- ment of Illinois has dropped from sev- en billion dollars to five and a half bil- lion dollars, and besides the drop in valuation a good deal of the taxation would be delinquent to the state were it still required for state support.” To further quote from this editorial, the newspaper sums up the situation in this manner: “Now that Illinois has completely eliminated a direct prop- erty tax for state purposes, it is to be wondered if the public mind will now turn to some other phase of taxation. If that turns out to be so, the tax problem will retreat much nearer home. The other taxes, except perhaps coun- ty taxes, are pretty much within the goes taxpayers’ control without the inter- venion ot governmental bodies.” It has been advocated by many groups that a consolidation of all tax collecting and gathering agencies will not only save cost in collection, but would save the taxpayers millions and millions of dollars. It has been esti- mated that the money that could be saved in Michigan alone by the consol- idation of tax collecting, gathering, and inspecting departments within the state, that is, including county, city, and township units of government, would amply provide for our schools. This is a tremendous undertaking, dertaking has been fought by many local governmental bodies. But with the people becoming more tax con- scious, more governmental conscious, and more political conscious, the day will not be far off when this consoli- dation will become effective. The sales tax, being a fair and just means of taxation, being an easily col- lectible tax, and also an economically collected tax, will remain on the Mich- igan statute books for miany years. We have had many merchants ask us within the last two or three months why not raise the sales tax to 5 or 6 (Continued on page 23) This un-* 10 eae How To Detect Counterfeit Bills Following is an extract from an arti- cle issued by the United States Secret Service in regard to detecting counter- feits which should be brought to the attention of all postal employes han- dling currency: In the reduced size currency the United States Government has worked out a complete new system. There are five different kinds of currency, which carry the name designating the par- ticular issue. The seal and serial num- ber are printed in colors, as follows: Silver certificate, blue; gold certificate, yellow; United States note, red; na- tional bank note, brown; Federal Re- serve note, green. The denomination of each note is in- dicated by the portrait and embellish- ment on the back. By memorizing the portrait system you will be able to de- tect raised notes immediately, If pre- sented with a note bearing the numeral “10” but with a portrait of Washing- ton, you will know that it actually is a $1 note. Following is the portrate chart of the new currency: Denomi- nation Portrait Back of note $1 Wiashing ton Ornate one $2 Jefferson Monticello $5 Lincoln Lincoln Memorial $10 Hamilton United States ‘Treasury $20 Jackson Wihite House $50 Grant United States Capitol Independence Hall Ornate five hundred Ornate one thousand $5,000 Madison Ornate five thousand $10,000 Chase Ornate ten thousand The check letter is always used in describing counterfeits and will be found inside the panel on face of note in the lower right corner. It has be- side it very small figures, which are the plate numbers. These letters and numbers are always printed in black and should not be confused with the letters preceding and following the se- rial numbers, which are printed in col- ors as indicated above. The check let- $100 Franklin $500 Mckinley $1,000 = Cleveland ters on genuine notes run from A to L, and are synchonized with the serial number on all but National Bank notes. By dividing the entire serial number by six, the remainder will indicate the check letter as follows: If the remainder is— , the check letter is A or , the check letter is B or , the check letter is C or , the check letter is D or , the check letter is E or o, the check letter is F or wn & Whe If the check letter is not correct, the note is a counterfeit. If the check let- ter is correct, it does not indicate that the note is genuine, as the serial number and check letter on a counterfeit may be a reproduction of those on a genu- ine note. The best method to detect counterfeit money is by carefully ex- amining all currency for defects, as ex- plained in the following paragraph. There are a number of methods used in counterfeiting, but the most usual is the photomechanical process. Notes of this kind are plainly surface-printed and distinguished from genuine engrav- ing, some of which are poor but others being excellent reproductions. The first step in making such counterfeits is photography; therefore, it has no misspelled words, wrong facing, etc.: the defects most generally found are in the coloring of the serial numbers, seal MICHIGAN and back; the portraits lack the fine cross-hatch lines in the oval behind the portrait, or the lines are broken and indistinct. Occasionally counterfeits are printed on genuine paper, obtained by bleaching notes of a smaller denomina- tion, but a fair grade of bond paper is most frequently used. Genuine paper for small size currency has fine curly segments of red a blue silk scattered throughout the surface, whereas the old-size currency has two distinct lines of coarser silk on each side of the portrait, ——_—_e-2e>-2>______ The Real Indvidual We Call Ourself We are nearing the day of a new science—the science of religion. It will be taught in the public school, college and university. Religion, even in its most conservative aspect is in a con- stant condition of flux. The fundamen- tal principles of religion will not change and the present problem is to separate from it the shroud of dogma- tism which has hindered intelligent spiritual advancement. Religious edu- cation has long been neglected for the reason it has so long been immersed in controversy of sects and creeds that the people have been repelled rather than attracted to it Stripped of its trappings it will carry a human appeal which will lift society and civilization to a higher plane. Religion is the essence of life and, like life, is constantly undergoing evolutionary change. Man is naturally religious. He is endowed with a natural religious con- cept. He believes in a ruling power, an invisible force, a spiritual being whom we call God. Man possesses a conscience, in which love and justice predominate, although his environment may be such as to cover them with evil. He is largely a creature of cir- cumstances. The advers influences upon his life may convert him into a menace to his fellows, because evil influences have largely predominated over the good ones. It is a mooted question as to why evil was placed in this world, but we all know it is here. However, religion provides the gate- way of knowledge by which man may escape it. Science is a systematic ar- rangement of the laws of God, not only in the realms of nature, but in His re- lations to man. Religion is but a true understanding of these relations. God made man to rule over the animal and vegetable kingdom and endowed him with intelligence to gradually unfold the mysteries of the earth and the at- mosphere in which it is immersed. Man has already discovered many of these mysteries, such as the radio, electric- ity, knowledge of healing and prolong- ing life, making them useful to man- kind, When the Creator made a code of laws to govern the planets in their or- bits, He also made a code to govern man, and the animal and vegetable life. As man was made a freewill being, his code is provided with penalties for vio- lation. Other animal life, as well as vegetable, follows nature’s course, al- though these may be changed by evolu- tion, guided by man. Man is made a co-ruler over both the animal and vege- table kingdom. Applying his superior knowledge, man has _ taken up the thread of evolution through cross- breeding and has produced superior TRADESMAN animal life as well as raising the utility value of plant life. Burbank was espe- cially endowed to take up evolutionary science of the Creator and bring it to fruition for the benefit of mankind. Our whole system of knowledge dem- onstrates the truth of evolution, in- cluding that of religion. We are grad- ually getting nearer to a correct or scientific understanding. The sun, moons and planets are all of evolution- ary growth. None of these were made by edict of the Creator. No human mind can fathom the beginning of time and the formation of the universe. However, science has revealed undis- putable evidence, showing the evolu- tionary process does not stop, but con- tinues on and on, we know not where. Life itself is but another demonstration of these facts. It begins in a physical and chemical contact, which carries the germ which evolves into a separate life. Part of this contact is animal and in the case of man part it spiritual. Thus there is direct co-ordination be- tween God and man in the creation of human life. Mankind cannot beget the spiritual, but provides the home for it. Science has explored every cell and tissue of the human body, but cannot locate the spirit, which is the real indi- vidual we call ourself. E. B. Stebbins. -——_++<.__ Proceedings of the Grand Rapids Bankruptcy Court January 18, 1934. On this day the schedules, reference, and adjudication in the matter of John W. Deagen, bankrupt No. 5549, were received. The bankrupr is a retailer of Women’s Wearing Apparel, of Sturgis, Michigan. The schedules show total assets of $399.38, (of which 8851.46 are claimed exempt), and total liabilities of $6,277.17, listing the following cred- itors: State, County and City taxes___.$ 62.15 City of Stureis tages. 49.49 (Aty ani County taxes... 12.41 Wait Bros... Sturgis. =: §0.00 Spiegel Bros., Chicago___.________ a Buoe Fahnley McCrea Co., Indianapolis 140.13 S. & B. Milly Co., Toledo________ 50.00 Stein & Salomon, Chicago________ 261.00 Louis Levene Davis, Cincinnati 800.19 Walter A. Goldsmith Co., Cleveland 25.89 Globe Knitting Works, G. R.____ 44.71 Carson, Pirie, Scott & Co., Chicago 25.00 Beouk Corp. Datroth 9.75 D. B. Fisk & Co., Chicago. Sots Star Milly Co., Indianapolis______ 55.00 tosenthabr Bros., Cincinnati_____ 19.25 Wm. H. Weiss & Co., Chicago____ 5.00 Eula Lee Garment Co., Hicksville 59.55 Sturgis Daily Journal, Sturgis__ 361.08 Cohen Freedlander Martin Co., AOR 1,203.57 Citizens Trust & Savings Bank, Dues 1,820.00 Michigan Fuel & Light Co., Sturgis 45.00 Mrs. John J. Deagen, Ft. Wayne 850.00 Joseph W. & Mary Harber, Ft. WES 250.00 January 18, 1934. On this day the sched- ules, reference, and adjudication in the matter of Vernon T. Moyer, bankrupt No. 5551, were received. The bankrupt is a wholesale and retail candy and gro- cery dealer, of South Haven, Michigan. The schedules show total assets of $2,- 209.68, and total liabilities of $2,145.80, listing the following creditors: United States Government, excise ee $ 7.61 State of Michigan, sales tax_____ 4.83 City of South Haven - 15.28 Kulia Corey, South Haven______ Hobart Manufacturing Co., Troy 55.00 The New Era Life Insurance Co GB 50.00 Harold Williams, South Haven__ 150.00 James ‘Thomas, Battle Creek____ 40.00 Atlantic Cone Co., Malding, Mass. 19.17 Charland Candy Co., Chicago____ 32.69 Butter Cream Confection Co., Union Ce 8.71 General Gum, Inc., Chicago______ 16.50 Albert Kid, Inc., Chicago________ 11.02 Zion Baking and Candy Co., Zion 78.18 Rebor Preserving Co., Eola______ 83.94 Erving Upstein & Co., Chicago__ 37.81 Williamson Candy Co., Chicago_. 140.16 Holland-American Wafer Co., G. R. 33.34 Closon. Co.. Chicago. 42.85 Goletts Confectionary Co., Chicago 13.75 Hamilton Rubber Co., Trenton__ 20.50 Alexander Hecht Co., Chicago____ 14.40 American Peanut Butter Corp., Cnicalo 2 45.75 January 24, 1934 The Newton Products Co., Cin- Chaat 37.40 Gum, Inc,, Philadelphia. 49.50 Oswego Candy Works, Oswego,, N.Y. 42.83 Warfield Chocolate Co., Chicago. 125.49 EE. B. Gallagar Co., Detroit______ 100.03 Schoenhoten Co... Chicaso 189.30 Steel Wittles Co., Chicago________ 37.05 Thompson & Taylor Co., Chicago 331.03 W. W. Goldsmith, South Haven 23.05 Wayne Paper Goods Co., Ft. Wayne 23.00 Garner Company, Eldora, Iowa__ 3.15 So. Haven, Board of Public Works, motu Aven 5.38 Michigan Fuel & Light Co., mourn Maven 12.80 Tri-County Telephone Co., South Haven ______ ee 4.50 Malbone Hardware Co., South RIAVOR oe 27.89 Mills Brothers, South Haven____ 274.11 Mrs. Jennie Southwick, South Mayen oo £5800 First State Bank, South Haven__ 25.00 Salesmen’s Commission, South MOVOR 27.00 Clare Hemenway, South Haven__ 15.40 Frank Weed, South Haven____ 3.00 In the matter of Ray Small, doing busi- ness as Ray’s Auto & Radio Supply, bankrupt No. 5536, first meeting of cred- itors was held Jan. 18. The bankrupt wa's present in person and represented by Fred C. Wetmore, attorney, on behalf of Henry Miltner, No creditors were pres- ent or represented. Claims were filed only, Fred G. Timmer, of Grand Rapids, Michigan, was appointed trustee and his bond fixed at the sum of $100.00. The bankrupt was sworn and examined with- out a reporter. The meeting then ad- journed without date, In the matter of Ivor C. 3radbury, bankrupt No, 5529, adjourned first meet- ing of creditors was held January 22, 1934. The bankrupt was present in per- son and represented by Seth R. Bidwell, attorney. No others present or repre- snted. Fred G. Timmer, of Grand Rap- ids, Michigan, was appointed trustee, with bond of $100.00. Further examina- tion of bankrupt to be later agreed upon. The meeting then adjourned without date. A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 560 Michigan Trust Bldg. Phone 9-7231 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices Analysis of any se- curity furnished up- on request. e J. H. Petter & Co. Investment Bankers 360 Michigan Trust Building Telephone 94417 i kane aliasing celaph nll laaion race ee ree January 24, 1934 MICHIGAN TRADESMAN 11 TURNED THE TIDE OF WAR Lee Lost His Greatest Opportunity at Gettysburg The story of how the Conferate Army failed to capitalize upon its greatest opportunity to gain an upper hand at Gettysburg and how it sub- sequently suffered a military blow from which it never recovered, it told by Col. David N. Foster. Colonel Foster was a member of the staff of General Reynolds, of the Union Army, at the Battle of Gettysburg, Colonel Foster’s report of the battle follows: The battlefield of Gettysburg was an accident. Neither army had anticipated fighting a battle there. Gen. John Rey- nolds had command of the left wing of the Union Army—one-third of our total force. The Union Army was hunting for the Confederates who had invadde Pennsylvania. On the morn- ing of July 1, 1863, the center of the Union Army was some seventeen miles from Gettysburg and the right twenty- five or thirty miles away. I was on General Reynold’s staff and on that first day had charge of the advance ammunition train, which later in the morning I had great difficulty in get- ting off the field without its being cap- tured by the enemy. Very early in the morning our cav- alry encountered that of the Confed- erates some three miles West of the city. When hard pressed, the nifantry was ordered to its support. Very soon we found we were encountering the enemy infantry in unlooked for strength. Somewhat puzzled at the resistance we were meeting, General Reynolds rode to the front to inform himself as to the situation. While on his horse a Confederate sharpshooter, said to have been concealed in a tree, shot him and he fell from his horse fatally wounded. It was shortly before 10 a.m. General Doubleday then as- sumed command. Soon we were being outflanked on both the right and the left by the superior numbers of the rebel army. During the previous night General Lee had moved his right and center through the gap in the mountain and we soon found that with our one-third of the Union Army we were engaged with at least two-thirds of that of the enemy. Outflanked as we were on both our right and left, we were thrown into confusion and forced to retreat in a disorderly mass over three miles and through the streets of Gettysburg. But we were veteran soldiers and, reaching the heights of Cemetery Hill, we discovered a long stone wall and by common consent officers and men, in a mixed mass, quickly formed be- hind it, to resist the oncoming Con- federates. Our resistance was so effec- tvie that General Lee made the fatal. mistake of supposing that in the morn- ing he had encountered only our ad- vance guard, but that now he had struck the real Army of the Potomac. He thought it wise to await the getting of his left wing through the gap in the mountains before following up this first day’s victory. General Howard had come upon the field during the day and assumed com- mand. Viewing the strength of the position we had secured he advised General Meade to fight his battle there, which Meade decided to do. All night long the center of our army marched, arriving on the field during the late night and early morning and was ready to assist in repelling the attacks of the enemy on that second day, which was done with a large measure of success. 3ut we were hard pressed and victory could not be claimed. Meantime our right wing, twenty to thirty miles away, was making forced marches to the field and began to arrive in the early hours and morning of the third day. Without breakfast, they were thrown into line and helped to resist the fierce attacks of the Confederates throughout the morning and up to the hour in the afternoon when Pickett’s charge was made. General Lee ordered this charge against the judgment of his corps com- manders. It had to be made from Seminary Heights, across an open meadow, a distance of nearly a mile. It was recklessness personified, equal- led only by the order of General Burn- side to charge the fortified heights of Fredericksburgh. 2. Items From The Cloverland Of Michigan Sault Ste. Marie, Jan. 22 — Every week seems to be getting better and better. The CWA distributing about $10,000 each week here locally is put- ting the grin in business. A former traveling man employed for the last few months as filling station attend- ant tells us that he had been at nine different parts of the city and suburbs. Now and then he has had a chance to talk for a few moments to some of the customers. Many of these have ben factory or mill workers. What he has learned may be of interest: “As he goes back to work he finds the work- ingman cheerful and confident of the future. With a wage in the pay en- velope again he has no fear. He is talking of his code and is proud of what the Government is doing. He talks of catching up on his bills, of buying new clothes and, as soon as he can, replacing the things which are worn out. Sometimes he makes crit- ical comments of specific products. In the extra time off he plans to paint the house, make repairs or take a little trip. He finds an air of confidence around. It is gaining momentum. Mere words cannot convey that spirit, but it is there, a lot of people are talking of buying, almost daily we hear the good news. Pass it on for what it is worth.” At Manistique the city council is falling in line on boosting the good times by raising the city manager’s salary, also the mayor’s salary from $150 per month to $300, plus $25 per month for gas, oil and car hire. En- gineering fees of $5,100 were provided for in the application sent in to Lan- sing to have the storm sewer project placed on the Civil Works Administra- tion program. Inasmuch as Mayor Eriksen is a certified engineer, it was believed the wisest part of economy to increase his salary and have him per- form the work, rather than pay an engineering firm outside of the city the foregoing engineering retainer, Everybody has big ideas, but only the man who masters the details can translate a big idea into a reality, The Soo Machine and Auto Co. has taken over the sales and service for the Pontiac automobile, formally held by the Wilman Bros. on Ashmun street. The Soo Machine will discontinue the sales of the-Olds agency, but will con- tinue the Buick agency, as well as the Pontiac. Rogers Park, at St. Ignace, has been taken over by a new management, ac- cording to James Fenlon, former man- ager. Frank and Ellsworth Vallier, also of St. Ignace, will be the new proprietors. They will continue their weekly dances, with the Michigan Night Hawks of the Sault playing. An outstanding success is the result of willingness to do a little better than “good enough.” Leonard Shay, of Germfask, was in the Sault last week looking for a beer warehouse. Mr. Shay has recently se- cured the agency for Old Brew, of De- troit, and will begin to place it on the market of Luce, Chippewa and Mack- inac counties about May 1. Mr. Shaw was formerly connected with the Sil- ver Cream beer Co. of Menominee. _ William J. Henderson, for the last tour years sales manager for the Swift & Co. branch here, has been trans- ferred to the Duluth, Minn., office. He will be succeeded by Fred W. 3ryant from the office of the St. Paul plant. Mr. Henderson has made many warm friends while here who will miss him, but all wish him every success in his new field. Wouldn’t it be just too bad now if, before this year ends, moralists had to warn the public against the perils of a business boom? William G. Tapert. January 24, 1934 12 MICHIGAN TRADESMAN RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. secretary — Elton W. Viets, Lansing. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce, Bay City: Vincent A. Miklas, Man- istee; Ward Newman, Pontiac. Master Advertiser in a Small Town Suppose you had a general store and suppose it was located in a village of 750 people and suppose somebody suggested that vou advertise—and then suppose that he said vou were not to emphasize “special” or “cut” prices— would you laugh and say: “Fat chance in this dump’? For years I have been in periodic touch with a merchant—and I don’t mean a storekeeper—who fills precisely that sort of picture with some of the best advertising produced anywhere, and I except no place. For having in mind the environment, the man and the requirements of the business, I unhes- itatingly accord him front rank posi- tion regardless. He fulfills every stip- ulated requirement and limitation in the first paragraph above. I write about George Cavalli, master merchant of Cloverdale, California, a tiny place seventy-five miles North of San Francisco as the crow flies on the Russian River, West of the Coast Range: and to begin with I must mention certain factors which make up an alibi for most of us— which, really, I hate to do because thus we are so ready to throw up our hands, palms up, say “there you are!” ing the argument, letting most of us out on the plan that “It can’t be done.” The alibi is this: George is of Italian parentage. As such, he is a natural artist. And he has improved his tal- ents and opportunities to the limit. But, unlike most of the rest of us, he recog- nizes no limit—goes right ahead to do his very best in his everyday work. That's the answer. George is provided with a quite ordi- nary kind of mimeographing machine and a typewriter which differs from those of most amateurs in that it has clear type and he keeps it clean. Such equipment anybody could’ get and could turn out creditable circulars sim- ply by being industrious and taking the work seriously. Anybody who. will give moderate consistent study to type displays—nothing very intricate or be- yond any ordinary capacity about it— can develop skill sufficient to produce circulars which folks will read, provid- ed that what is put into the circulars is worth reading. That last, of course, is absolutely es- sential, but it is essential in any adver- tising anywhere in any medium. There is no room for question that the com- plaint that “advertising does not pay me” harks back to what is in the al- leged advertising. Meaningless bom- bast, extravagant claims, evidence of ignorance of the merchandise—all such elements will cause failure to gain and hold public attention. But it is equally and as emphatically true that real advertising gets across without the aid of special ability in the way of artistic embellishment or elab- orate type displays. Cavalli's work some as clos- shows this clearly. Here, for example, is a characteristic page, which I quote simply as it runs, not indicating head- lines: “Holiday gifts of fine foods. Our shelves are teeming with lovely and distinctive gifts which will earn the every one on Christmas morning, Baskets of fine foods are always acceptable. Gift basket No. 1, $3.25 Contains everything for a Christ- mas dinner except the turkey. Gift basket No. 2, $2.75. Contains an assort- ment of the finest canned fruits and vegetables. Gift basket No. 4, $1.-Con- tains Crosse & Blackwell’s preserves and Date Nut bread. We also make up gift food baskets as per your selec- tion. Fruit Cakes in holiday wrap, 75c to $4. praises of You find no bombast there, no straining after “effect,” no “tumult and shouting’: just plain, everyday, straightforward talk that anybody can understand. You will observe, also, that here is no suggestion that Cavalli “sells for less.” His attitude is that of a merchant who gives honest value in exchange for an equitable price con- sideration, and any merchant who not only assumes that attitude but then makes good on it never has any worry about trade. He is apt to get all the business he can care for. Vavalli is in the general merchandise business and handles “everything.” There is advantage and disadvantage in that. The advantage is that he has many lines to offer; and if those be well selected, properly displayed, priced right and sold intelligently, it is all to the good. The disadvantage is that endless extra work, thought, careful selection and alertness are required that the store be not gradually filled with a lot of passe junk—and take it from me, that is a man’s job all right. But this man is a merchant who nei- ther grudges the work nor shirks the care and attention. Note this talk on radios: “Hear the new RCA Victor Radio. It is a 12 tube bi-acoustic set, tonalite control, policeband tuning. It gives you all the tone all of the time. It offers tonalite control, so that you can see what vou hear and control it. It has twice the range and power of ordi- nary sets. And it gives the finest, new- est features—including the thrill of police broadcasts. Come in and hear ‘C7 All of that is plain talk and all posi- tive, except the little slam on “ordi- nary sets.” That is as far as any slam ever should go and it is quite innocu- ous seeing nobody thinks much of anything that can be classed as “ordi- nary.” Nowhere else in George’s ad- vertising do I find any word about anybody except Cavalli. He tells sim- ply and plainly what he has to offer and describes it clearly. He does not knock anybody else. That’s good ad- vertising. So far, you will notice, I have brought out details which anybody else could emulate, regardless of the tools; and it should be noted that most advertisers among retailers have to work within the limits so far indicated—limits with- in which plenty of them are entirely successful, When we come to special aptitudes and individual talents, that’s decidedly something else again. Not all of us can be artists. Not many of us, compara- tively speaking, can train ourselves even into the rudiments of what the Indians called “picture writing” — one of the happiest descriptions possible. And yet there are many among us who could develop ability to draw simple outlines, provided we thought it worth while; and what is “worth while” in our daily work is sadly underestimated by most of us. Cavalli, as I have indicated, has Ital- ian background. Art is all but instinc- tive among Italians, as it certainly is indigenous in Italy; and George has not buried his talent in the ground. I have watched his progress as he has perfected his ability to work with the stylus in wax; for that is what he has to do in making up his stencils. And I can see improvement in every sample he sends me. “Giits from George Cavalli’s,” this last circular, carries a Bedouin or Pal- estinian picture on the face, drawn in considerable detail, with date palms, a mosque and in the foreground a cam- el with an Arab figure seated on it, and the Star in the East shining re- splendent above the mosque. Inside pages are elaborately decorat- ed with special type faces, hand-drawn, exact outline illustrations of articles quoted, with holly wreaths, decorated trees and human figures—all so well done that long training and plenty of hard application must have gone before. Then what? Well, in finality, Cavalli likes his job. He is content and happy to be a leading merchant in his own community; and he finds his ample reward in a task well done. Paul Findlay. P. S.—You'd miss nothing if you asked George for a sample circular. —_~<-<-___ New Food Product Made From Bananas The business of the banana vendor, a picturesque feature of many American city streets, may be affected by the de- velopment of banana powder, an en- tirely new food product. This product has the approval of spe- cialists of the Food Research Division of the Bureau of Chemistry and Soils who are now engaged in studying it. They explain that the powder is pro- duced by a spray process which re- duces the 80 per cent, water content of the fruit to 5 per cent. The finished product is about 75 per cent. sugar, according to the Bureau of specialists, of a type useful as a food for babies. A taste test of the powder at the Bureau’s laboratory showed it appeals to many persons who rarely eat bananas, Its possibilities in desserts and confections are being studied. * JUNKET » POWDER or TABLETS Make Milk into Cool, Creamy Desserts - No Cooking. The Junket Folks, Little Falls, N.Y. : The difficulty of shipping bananas, particularly in keeping them from spoiling, is eliminated by processing them into the powder which will keep for long periods when properly packed. 3ureau specialists also point out that by processing the bananas into the powder at the places of production in South and Central America, a large waste due to high freight charges might be eliminated. The spray process used in manufac- ture is similar to that widely employed in the making of a milk powder now on the market. —_++.___ United States Orange Crop Under Last Year The Jan. 1 forecast of orange and grapefruit production remained un- changed from the Dec. 1 figure, with the total orange crop forecast at 48,- 216,000 boxes, about five per cent. be- low the 50,930,000 produced in 1932, and four per cent. less than the 50,- 164,000 or 1931, the Department of Agriculture reports, The California lemon crop remains unchanged at 6,800,000 boxes, which is only about one per cent. larger than in 1932, but about 12 per cent. smaller than the crop of 1931. The 1933 Flor- ida lime production is forecast at 8,000 boxes, which is 2,000 boxes, or 20 per cent., less than in 1932, and 1,000 boxes, or 11 per cent., short of 1931. The main citrus areas of the south- ern counties experienced a good rain during mid-December, which was again followed by very heavy rain during early January. The January rain also covered the citrus areas in the San Joaquin Valley. Rains in some areas in early January were torrential, and certain orchards in foothill areas re- ceived a heavy runoff that brought serious erosion to a few orchards, but there is no report as yet of any great crop loss. Florida’s heavy rainfall prevented proper growth, but the citrus crop is of good quality, the Department states. —_e-~__ Clockwork Briggs, the owner of the new store, asked his manager how trade had been progressing during his absenée. Manager—Like clockwork, sir. Briggs—Good! I'll just have a look at the books. After a searching inspection of the books, he turned to his manager: Briggs—You'’re right. It is going like clockwork—every blessed thing we've sold lately has been on time. That sport writer’s statement: “Fif- teen per cent. of Americans play golf” should be revised to read: “Fifteen per cent. of golfers play golf. ——_+~-___ One of the popular fallacies of the day is that we can grow healthy, wealthy, happy or great by merely thinking ourselves so. REG U.S PAT. OFF. a g Se cn y « © Ls cn y « January 24, 1934 MEAT DEALER The Packer Is Most Optimistic In a New Year’s talk, broadcast on a nation-wide hook-up in connection with Armour Hour, T. G. Lee, presi- dent of Armour and Company, said: “We have just completed three years of anxiety and distress. But things are now much better. I am convinced that the New Year is going to be a Good Year. Confidence is returning. Busi- ness is on the up-grade throughout the world, The American people under the inspiring leadership of President Roosevelt are united as they have not been at any time since the World War in a determination to win the fight against this depression. When _ the American people are united and deter- mined nothing can stop them. “T believe the New Year is going to be an improving year. “The retail meat dealers of this coun- try as a group have contributed a real service by making available to Amer- ican homes their usual supply of meat: they have met the problem of the past few years with greater efficiency, and better merchandising—ever mindful of their obligation to the American public, with confidence that such a_ policy would hasten the course of business recovery. “As head of an organization which serves a quarter of a million retail food stores, my personal experience convinces me that our food business structure is in the hands of men who are doing and will continue to do their job well. The manner in which retail dealers have faced their problems con- vinces me that the food industry will continue to further the healthy trend of business which has been so clearly in evidence during the closing months of 1933. As the country prospers, the meat dealer will prosper also. “We can enter the New Year not only with hope but with genuine con- fidence. I feel sure that when the end of 1934 arrives every one will look back and wonder at his own doubts and mis- givings. Again I say—nothing can stop the recovery and progress of the United States and its great people. Let us all, each in his own way, with faith and determination, stand firmly behind the purpose of President Roose- velt to improve the agricultural situ- ation and to eliminate unemployment and bring happiness and prosperity to the whole of this wonderful country of ours and let each of us thank God that we are privileged to live in the United States of America.” —_~+~+-.___ Palatable Corn Meal Dishes Corn to the Englishment is wheat; to the Scot it means oats. To at least one Australian, traveling in America, our spoon corn bread proved to be “a farinaceous food” she had never heard of before. In other countries than America “corn” is the name applied to the prin- cipal grain crop, whatever that may be. Indian maize, our corn, is native to the Americas, In the United States we have more corn than we can use. As the United States Bureau of Home Economics points out, however, we still consume MICHIGAN tons and tons of corn meal, as we al- ways have. Some of it is “old process,” or “wa- ter-ground” meal, so called because originally ground in mills run by water power. ‘“Waterground” meal is ground between millstones. In many places to-day there are mills which turn out stone-ground meal by steam or electric power. Especially in the country and in the South, it is still possible to get the “waterground” meal. The “new process” grinds the meal between steel rollers or steel disks, and the product is more granular. Its food value is less because the “new process” takes out nearly all the skin and germ of the grain, which are left in the meal in the old process. Those are the parts of the grain which have most mineral and vitamin value; but the germ spoils rather quick- ly. The advantage of the “new proc- ess” meal is that it will keep longer than the old-fashioned product because the germ is “bolted” out. When life was simpler, people used fewer and simpler foods, The corn or maize eating peoples added to the grain something to supply other kinds of nutriment in the same dish. Thus, the mush-and-milk or “hasty pudding” of early New Englanders constituted ac- tually the best kind of combination of food values we know how to obtain in any two foods. So also the hoecake and buttermilk of the South. Natives of Jamaica mix corn meal, salt fish and lard to make their “stamp- and-go.” Mexicans add meat and pep- pers and onion to make tamales. Ital- tans added cheese or tomato or gravy, or perhaps all three, to their “polenta” made of mush and milk. Our grandmothers taught the meat packers and the butcher shops how to add ground meat to corn-meal mush to make what we enjoy as scrapple. In all those combinations, protein, minerals, fats, and some vitamin are added to a food which itself is chiefly starch. The Italians, adding tomatoes and cheese and meat, make a full rounded meal in their “polenta.” If you come from the South, you want your corn pone or your hoe cake, made with sour milk or buttermilk. If you are a Northerner, you like your mush-and-milk, or your Indian pud- ding; and you make this pudding with yellow meal, milk, and molasses. But there are dozens of other ways to use corn meal. The Bureau of Home Economics furnishes some three dozen corn-meal recipes—and they range all the way from plain mush to Indian meal dough- nut, corn meal fig pudding, and ginger- bread. Some of the cheapest are crack- ing bread, raised corn muffins, corn meal mush with meat, polenta, and In- dian pudding. The mexican tamale is also cheap—made of scalded meal or mush, with chopped meat—usually chicken—and red peppers with onion or garlic. This mixture is folded and tied into corn husks which have been softenedi in hot water, and the tamale is then boiled. A variation of this is ta- male pie. —_~++.—____ Nowadays one can face monthly bills easier than one can foot them. TRADESMAN Cardboard Bottle for Milk A card-board bottle treated with par- affin is being experimented with by Copenhagen milk interests, according to a report to the Commerce Depart- ment from Assistant Trade Commis- sioner Paul H. Pearson. The superintendent of the Experi- mental Dairy which is conducting the experiment, believes that the new bot- tle is well adapted for use as a milk container. He states that it offers cer- tain advantages from a sanitary point of view as compared with other con- tainers. Its chief advantage, however, would be that it could be discarded after use and save the milk companies the labor and expense of collecting and cleaning bottles for further use. In the event that final experiments prove the feasibility of the cardboard milk bottle, a Copenhagen manufac- turer is reported prepared to begin im- mediate production. Union Threatens Tie-up of All Packing Plants The Butcher Workman for January, official paper of the meat cutters’ in- ternational union, tells of a plan to break up company unions. It says: “The demands which the Amalga- mated will make of the packers in- clude the following: “An increase in wages to the 1929 scale, with a minimum wage for labor of 50 cents an hour; a 40-hour week with a maximum of 48 hours, a guar- antee of 32 hours a week, the same pay for men and women employes doing the same work, double time for Sun- day and holiday work. “Refusal of packers to consider these demands will mean a walkout involv- ing at least 150,000 men and the com- plete tying up of the entire packing industry of the country.” —_2+-.__ Reasons for Buying Now Money makes the nightmare go. Buy now! Whatever you spend will be a contribution to your own welfare. Spending a dollar to-day may hurt a little but it will make spending $5 prac- tically painless in a few months. Don’t say “Oh, that’s just another slogan!” You'll only be like the dough- boy who decided bugle calls were too monotonous to answer. It is all right to be thrifty but you can keep America flat on her ears by overdoing it. You all cheered for recovery; who did you expect was going to do the work? Why say you can’t afford it? When your house is burning down would you hesitate to put a nickel into the pay station to get the fire department? You'll hear the old scoffers brigade saying that the recovery drive can’t 13 work, but the fellow who tries to be- little a movement like this is like the man who stands by a sinking steamer in his yacht and criticizes the way the sailors are handling the lifeboats. Never mind singing the National Anthem; go on out and spend a little dough. It looks more serious. Flag waving is okay, but nobody ever balanced a budget that way. If you cheered when the New Deal was first proclaimed and you balk at going on a little spending bender now, what role are you rehearsing for, pa- triot or kibitzer? That hat looks phooey anyhow and if your suit gets any higher polish on it you can use it for a shaving mirror. For once in your life surprise the little woman by telling her you are tired of her in that fur coat. Don’s say “Look how higher prices are now than they were six months ago.” (Unless you were satisfed with conditions six months ago.) It may be the root of all evil, as the philosophers say, but there n -er was a time when the country needed more rooters. The trouble with the average shop- per is the same as the trouble with the average golfer; he is too tight. Don’t wait for the other fellow to do the spending; he’s waiting for you. H. J. Phillips. ————_~~—-2->____ A Thought For You To-day Oh, where have the goodfellows gone, old pal? The play-mates we once used to know? What has become of Tom, Dick and Ned And Harry and Jimmy and Joe? It’s been many years since I went away Yes, and many long years ago, And I have lost all track of Most of ’em. Bill, Been busy at making things go. You know how it is when the years roll away Like the days of the week, so it seems And all of a sudden you wake up and think All those years—how they vanished in dreams. Then you wish you had written but did- n't, Oh, well Perhaps—they were all busy, too, At making a living for her and the kids: Still you know they have all thought of you, And so the years fly for all of us, Bill, Too busy is all we can say: So I thought I would write just a little to-night So you'll know whom I thought of to-day, Frank Warren Bale. —_++.>__ H,. J. Pinney, dealer in groceries and dry goods at Belmont, writes the Tradesman as follows: “Enclosed find $3- to renew our subscription for an- other year. We hope conditions will get as solid as the Michigan Trades- man: is.” —.>-—->——___ Sidney J. Wise Co.,. grocers at 109 Locust street, Allegan, send in their renewal and write: “Anyone in busi- ness cannot afford to be without the Michigan Tradesman, It is worth $ie a year to us.” KEEP SUPPLIED WITHs LILY WHITE FLOUR “The flour the best cooks use’’ VALLEY CITY MILLING COMPANY Portland — Grand Rapids — Kalamazoo — Traverse City MICHIGAN TRADESMAN January 24, 1934 HARDWARE Michigan Retail Hardware Association. i’resident—Wm. J. Dillon, Detroit. Vice-President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Ficld Secretary — L. S. Swinehart, Lansing. Good Paint is Repeat Order Merchan- dise Repeat order merchandise brings real profit. In building up and conducting a reputable business, the merchant must give the customer permanent and lasting satisfaction. With these facts in mind, let’s have a look at the ‘‘cheap paint” problem. There are four major factors to keep in mind in considering the effect on your business of carrying cheap paint, and in explaining paint differences to your customers. They are as follows: 1. Coverage. Cheap paint costs less per gallon, but more per square foot. Taking an estimate of averages, a gal lon of good exterior paint covers 300 to 500 square feet, two coats. But a gallon of an inferior product covers much less surface. Thus in initial ex- penditure alone, the “cheap” paint may cost as much as the good product. .2 Protective Power. The primary purpose of paint is to preserve. An inferior product does not perform this service adequately. Remind your cus- tomer how great is his investment in properties to be protected — shingles, siding, metal work, screen, roofs, gut- ters—in comparison with the cost of paint. This reminder will make him appreciate more readily the importance of buying a paint that is good. Weath- ering, corrosion and repairs follow in- adequate paint protection. How penny wise and pound foolish, then for him to “save” a few dollars by buying poor paint, and perhaps risk several hundred dollars on repairs and deterioration! 3. Lasting Qualities. A cheap paint soon shows signs of color failure and wearing away, perhaps even scaling, while a good product applied at the same time and under the same condi- tions, will have a long life ahead of it. Bear in mind—and emphasize to your customer—the comparative cost of the paint itself and its application. The average figure is that the paint repre- sents 25 per cent. of the total cost of the job, and workmanship 75 per cent. Even if good paint cost twice as much as cheap paint, it would increase the cost of the job only 20 per cent.; and it gives approximately double or triple the life of a cheap coating. So, again, from the standpoint of endurance alone, buying a good product is more than worth while. 4. Good Looks. We paint to pre- serve and we paint to beautify. But even when paint is applied primarily for preservation, we want kood looks as well, Inferior paint cannot, of course, give the perfect results which are make possible by the use of a good product. Let’s consider what happens when you sell cheap paint to a keen and dis- criminating customer. First of all, there’s the coverage angle. If he has used good paint before, he will re- member the approximate cost. This time he figures on the same number of gallons and, of course, a lower price. What happens? He runs out of paint before the work is completed and when he comes back for additional paint to finish the job, he is not quite as good a customer as he once was. As soon as the job is finished he be- gins to notice that results aren’t quite as satisfactory as he had hoped. Piqued and annoyed by this time, he watches his paint carefully and notices that it begins to chalk and fade sooner than it should. If he lets the surface go the usual interval without repaint- ing, he will find signs of weathering, scaling or corrosion. When he is ready to paint again, we may rest assured that he will select another brand of paint. But even be- fore that, he will decide upon another dealer to advise him—a dealer carry- ing products that are beyond question. And to this dealer his repeat paint orders go. Moreover, when he learns through costly experiment that your paint products are inferior, he will as- sume that the same is true of other of your products whose quality the lay- man cannot judge except by trial and error. Thus the sale of cheap paint has a damaging effect not only on your paint turnover, but on your turnover of other merchandise as well. Conversely, the handling of a paint product that is dependable will build up your paint sales—and at the same time establish your reputation as a reliable dealer who handles reliable goods.—J.. S. Davis in Hardware Age. —_» +> ____ Development of the Wholesaler-Re- tailer and His Future Approximately fifty years ago our city had a population of about 60,000 people and was the center of a trad- ing area with, roughly speaking, a ra- dius of thirty miles. Nowhere in this area was there a hardware jobber. H. M. Waite founded the business to which we succeeded in later years, For a time Mr. Waite engaged in a strictly retail business and then gradually, without premeditation or solicitation on his part, small hardware dealers and general stores began sending to him for various items of which they were in urgent need. For an illustration, try to picture a small hardware store in a town fifteen or twenty miles from Worcester on a bright June morning many years ago as a customer entered and said, “Well, Mr. Storekeeper, looks like good hay- ing weather, I must have four scythes right away.” The small hardware man found out to his dismay that he had only two in stock and told his cus- tomer, “John, I can give you two, that is all I have.” Then the customer re- plied, “Well, Mr. Storekeeper, I must have four scythes, I’ve got extra men waiting to go to work.” After a little thought Mr. Storekeeper said, “Well, if the express man-hasn’t left I can send up to Waite’s and get two and so an hour or two later the express man came in and said, “Can you let Mr. Storekeeper have two scythes?” and Mr. Waite said, “I can”: so the two scythes were duly wrapped and de- livered to the express man and then arose the very important question of price, and Mr. Waite’s thoughts were something like this. “Well, let’s see, these scythes sell for a dollar. They cost me $8 per dozen and I had to pay the freight,” and he ended by letting the express man have them for 85 cents apiece, Change this incident to other seasons of the year, other locations and other items, multiply over and over again and you have the birth of the jobber- retailer. He didn’t come about through thought or planning, but was the an- swer_to a definite need and all through the years he and his successors have rendered a _ necessary and_ valuable service to their fellow citizens in the areas which they served. As his jobbing business grew the jobber-retailer naturally tried to buy his merchandise on a more favorable basis. As he was quite frequently one of the leading merchants in his com- munity, usually a man of sound busi- ness principles and a good credit rat- ing, manufacturers from time to time realizing his worth and the essential jobbing functions which he was per- forming, extended to him the jobbers’ prices to which he was entitled by his position in the mercantile field. Grad- ually as years rolled by it became al- most universally recognized that a re- liable, local source of supply was im- perative, and this statement alone pic- tures the growth of the jobber-retailer. It is said that repetition is tedious but as it often serves a purpose we pic- ture an incident of modern days to show that the jobber-retailer still has his uses, still serves his community, for distances do not change; we are still forty miles from a jobbing center, there is to-day as in the past a vital need for prompt and efficient service and we will let the following word pic- ture prove the truth of our statements. Again it is a bright spring morning and Mr. Well-to-do in the town of Blank, about twenty miles from Wor- cester, decides that all his screens need recovering. He engages a man to do the work, jumps in his car and drives to the nearest hardware store, which is in a town five or six miles away. He enters the store and after passing the time of day with the storekeeper says, “John, I am tired of this screen cloth that doesn’t last, I want a roll of 30- inch bronze screen cloth. The store- keeper says, “I am sorry Mr. Home- owner, I don’t keep bronze cloth, I can give you black.” Mr. Homeowner says, “I don’t want black, I want bronze, I must get the screens repaired to-day, What can vou do?” The store- keeper replies, “Well, I think I can fix it all right, I can telephone to Wor- cester and have Waite’s send up a roll of bronze by Overland and you can get it by 4 o’clock.” Mr. Homeonwer says, “That’s great. Suits me to a ue ib because I haven’t time to go to Wor- cester to-day.” Again, change the location, the sea- son and the item, multiply over and Over again and you have a reason for the continued existence of the modern jobber-retailer. If by any method, agreement or code the existence of the jobber-retailer js threatened he alone will not suffer. The loss to his community, to those de- pendent on him for service and to those dependent on his customers for service will be far greater than the in- jury to him. These are days of stress and all right thinking people are giving hearty support to the true purpose of our President’s program, the better- ment of all. But, Mr. Roosevelt’s pro- gram contains no desire to injure any group or to cause unnecessary hard- ship to any community—but work a hardship it will to both individuals and communities if our present method of distribution is disturbed unduly. A. A. Parker, Vice-Pres. Waite Hdwe. Co.., Worcester, Mass. —_++-___ Corporations Wound Up The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: George-Sommers Dairy Products Co., Detroit. Wicks Fales Co.., Belding. Peoples Wayne County Bank of Dearborn, Springwells. Freeman Dairy Co., Flint. Fycroe Co., Detroit. S K F Industries, Inc., Detroit, W. & J. Sloane, Lansing, Willys-Overland, Inc., Detroit. Automobile Market Analysis, Ine., Detroit. Hendrie and Hillger Land Co., De- troit. Jerrold Co., Saginaw. Federal Abrasives Co., Lansing. John W. Masury & Son, Detroit, Michigan Real Estate Service Co. Detroit. Terminal Land Co., Detroit. Jordan-Williams Equipment Co., Detroit. Bernard Trucking Co., Vassar. Wayne County Drug Co., Detroit. Hurley-Jewel Paint & Wall Paper Stores, Grand Rapids, Duco, Ine., Detroit, G. E. McKeever & Co., Inc., Detroit. Great Lakes Drug Co., Detroit. Rochester Lumber and Coal Go. Rochester. Peerless Cement Corp., Detroit. Newhall! Co., Detroit. ——_+~--__ An end to stained hatbands is prom- ised by a new way of attaching leather inside hats. Instead of being flush with the crown, it is brought out and under a bit, stopping perspiration from creep- ing up. One line of next summer’s straws, fall’s felts will have it. —_2~-«__ IT hold every man a debtor to his profession, from which, as men of course do seek to receive countenance and profit, so ought they of duty to endeavor themselves, by way of amends, to be a help and ornament thereunto.—Bacon. ee A new kitchen ventilator replaces the elbow on the gas range vent. It em- bodies an electrically driven fan, said to handle 200 cubic feet of air a min- ute, to cause no radio interference. Wie... E. N. Phelps, dealer in general mer- chandise at Leetsville, sends in his renewal to the Tradesman and says: “I cannot afford to get along without your wonderful paper.” Then there’s a new portable humidi- fier, for use over hot-air registers, which has an evaporating surface suf- flicient to evaporate some nine quarts of water a day. per cent, January 24, 1934 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint. First Vice-President—D, Mihlethaler. Harbor Beach. : Second Vice-President—Henry. McCor- mack, Ithaca. , : Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing, Sees 1933 Retail Costs Under 39 Per Cent The department store expense ratio for 1933 is estimated at between 38 and 39 per cent. by Carl N. Schmalz, assis- tant director of the bureau of business research of the Harvard Graduate School of Business Adminstration. Mr. Schmalz said that dollar expenses for the year would be slightly smaller than in 1932, with sales volume also smaller. Savings during the first half of the year, he pointed out, would almost off- set the increases in the Fall under NRA operations. The estimate takes on particular significance in view of Dr. Paul H. Nystrom’s remark at the dry goods convention that stores would have to have a cost ratio under 30 per cent. The 1932 cost ratio was 38:5 ——_-s3.2?-_____ Denims and Flannels Priced An advance in denim prices and the general establishment of new levels on flannels are features of the primary tex- tile markets this week. ducers put denims on a basis of 151% cents for the 2.20 construction, a rise of % cent over the previous list. The new quotations are for January, Febh- ruary and March deliveries. The mar- ket on outing flannels generally settled on a basis of 10% cents for the 36-inch 4.50 yard. This price is slightly higher than those prevailing recently, but is about 14 of a cent below the ceilitiz price of last Summer, A marked amount of buying activity was report- ed in the trade. —§_~~-<-___ Predict Gym Pants Shortage One of the first fields in which the NRA restriction on hours appears to be leading to a shortage of goods by the beginning of Summer, is the men’s gym pants industry, reports in the pri- mary market indicate. The switch from a general single shift of approximately fifty-five hours, with many mills run- ning double time, to forty hours, the policy of many manufacturers to pro- duce against orders only during the last few months and a recent pick-up in demand led agents to predict a scar- city of goods in a few months. Already large buyers are finding it increasingly difficult to pick up good-sized lots of goods, agents declared. -——-—__-oeoe--o_____ Lamp Show Volume Ahead Belief that the coming Spring lamp season will be the greatest from a vol- ume standpoint which the industry has experienced in four years is expressed by producers who are taking part in the current trade exhibition at the Ho- tel New Yorker. The producers base their conviction on the fact that regis- trations for the first two days of the show reached 750, exceeding the num- ber registered for the entire week of the trade exhibitions held last Summer. Buying was also well above the aver- age for lamp trade opening here in recent years. Retailers visiting the ex- Leading pro- MICHIGAN hibit placed orders heavily for imme- diate delivery. Push Copper Hollow Ware Renewed efforts to supplant pewter hollow ware with chromium plated brass and copper goods are being made this season by brass companies. New lines of chromium-plated ware, made in patterns copied from antique silver services, are offered at prices to com- pete with pewter and with silver-plated goods. In several instances manufac- turers are bringing out Spring lines fea- turing pieces to retail at $1 to $10, the higher price being asked for large size salvers. Bon-bon dishes and. other small pieces are offered to retail at $1 to $5, —_—__»~-~-_____ December Store Collections Up Retail collections registered an in- crease of 3.32 per cent. during Decem- ber, according to the index based on twenty local key stores issued yester- day by the Credit Bureau of Greater New York, Inc. This gain compares with a decline of .91 per cent. in De- cember, 1932, and an increase of 1.90 in November, 1933. Eighteen of the twenty stores reported increases in De- cember. The highest percentage for the month was 56.10 and the lowest 35.20. For the entire year the increase has amounted to 1.79 per cent. July showed the year’s largest gain with a figure of 4.54 per cent. —_~+~-~___ Dry Goods Jobbers Buy Freely Dry goods wholesalers, who had been holding back on purchases since last October, released a flood of orders this week and took heavy quantities of goods in practically all primary mar- ket lines. Advancing prices, depleted stock and the movement. of good quantities of merchandise to retailers all over the country since the first of the year are main reasons for the buy- ing splurge. Jobbers mentioned that they took large quantities of outing flannels, which were priced during the week, They were highly encouraged by the strong tone in the markets and particularly by their sales to retailers. 2s. 2>_______ Urges Use of Customer Data The failure of most salesmen to real- ize that those who have purchased their merchandise are the best possible sources of information on new pros- pects is one of the most expensive shortcomings of the craft. W. K. 3raasch of the Sales Research Asso- ciation of New York city told the Sales Executive Club at its regular luncheon meeting in the Hotel Roosevelt one day last week. Mr. Braasch outlined the main principles of selling and conclud- ed by stating that, if salesmen made proper use of the information available from customers, they could increase volume 50 to 100 per cent. —_+-<-__ Pressed Glass Orders Advance A sharp increase in the demand for pressed glass stemware and goblets has developed in the wholesale glass market this week. Buyers for bar goods jobbers and retail stores turned to the pressed glass houses because of sharp price increases, averaging 30 per cent. on brown glass in the last ten days. The trend to pressed glass is also partly due to the fact that blown glass factories are as much as sixty days be- TRADESMAN hind on deliveries on orders written at the old prices, and many producers cannot promise delivery on new orders until the middle of April. —_+++__ Men’s Wear Call Again Heavy A substantial volume of orders for both promotional and Spring merchan- dise continued to come into the local men’s wear markets this week and the total about equaled last week’s heavy purchases. A considerable amount of Spring underwear was sold together with suits to retail at $25 and $30. Top- coats lagged in demand. Shirts to sell at $1 to $1.19 were sought for sales purposes, while the $1.65 to $1.95 num- bers were bought for regular Spring offerings. A number of price advances are pending, particularly on goods made of cotton and worsted yarn. —_—_2-~.__ Novelty Lamps Again Popular An exceptionally active demand for novelty lamps developed at the trade show in progress last week at the Ho- tel New Yorker. The call for novelty goods attracted attention because sales of this type have been slight for more than a year. Orders for ship lantern, stage coach and other novelty designs are outstanding. Among the higher priced novelty lines, such numbers as a combination lamp and tropical fish aquarium are selling freely to retail at $15 to $30. Registrations at the show continue heavy and reached 1,000 up to last night. Predict Cutlery Price Rise Rising production costs in the cut- lery industry will force a substantial price increase in the near future, manu- facturers attending the annual meeting of the American Cutlery Association at the Hotel Pennsylvania last week predicted. Wage and hour limitations in the industry’s code, it was explained, have brought a material advance in manufacturing costs. Reports on last year’s sales volume, given by produc- ers attending the meeting, brought out the fact that they were the best since 1930. Accessories Meet Growing Call Accessories are beginning to figure more prominently in the Spring buying by retailers. Blouses are outstanding, and one of the best seasons in years is predicted in this merchandise. The call for handbags has also increased steadily, with the indications being that leather types featuring monogram or- naments will be notably active. To 2 much greater degree than in recent seasons, handbags will harmonize with shoes, Novel jewelry is also facing a good season, particularly bracelets of the wide type. ———>-»>->___ To Sell Stock Linens Only As a protective measure, linen im- porters have decided to sell goods only from stock and not to accept future business on merchandise, which must be shipped from the foreign markets. In this way, importers will not be quoting prices to manufacturers here on goods, the future value of which may fluctuate widely. A substantial amount of enquiry is developing at the present time from domestic buyers, but as the Spring season is more or less coming to a close, the demand is rather late. 15 Find Ginger Ale Sales Lagging The sharp increase in sales of such carbonated beverages as ginger ale, seltzer and plain soda, expected to re- result from repeal of prohibition, has failed to materialize. Manufacturers attending the convention of bottlers of carbonated beverages, which was concluded at the Hotel Pennsylvania, New York, last week, said that cock- tails have the preference for the time being. They predicted that bottlers of ginger ale and similar beverages would have to wait several months before get- ting the full benefit of repeal. —_+-<-___ Drapery Fabrics Advanced A general stiffening in prices for drapery and ‘bedspread materials has brought a price advance of 3 to 10 per cent, in the drapery market. Further increases can be looked for before the close of the week if primary goods markets continue to rise. The drapery price advance was greatest on cotton damasks which are quoted 10 per cent, above the previous week’s levels. Cot- ton-rayon fabrics are now quoted around 5 per cent. above the prices prevailing at the curtain and drapery style show held here last week. —— ++ +___ Dress Stoppages Held Serious The spread of production stoppages in the low-price dress field is having a seriously adverse effect upon deliv- eries on orders running into seven fig- ures. So far the stoppages have been confined to dresses wholesaling up to $4.75, but some fear is expressed that they will spread into higher price groups. Coming at this critical time, and with popular price merchandise principally affected, retailers feel that a highly adverse delivery situation over the next few weeks is in the making. ——__2-~. ___ Pleased by End of Hose Curb Hosiery manufacturers generally express satsfaction with the termina- tion of the hosiery curtailment pro- gram, Monday. The aim of the plan, a curtailment of stocks, has been achiev- ed, and while prices have shown no unusual advances, they are stronger than when the five weeks’ curtailment began. The fact that silk prices have advanced slightly since the beginning of the year is also an encouraging fac- tor, as the movement of the fiber in- fluences the course of hosiery quota- tions as much as overproduction does, agents pointed out. Current orders are appearing in much larger volume. —_++-__ ‘A. A. Zimmerman, dealer in dry goods, groceries and shoes at Beaver- ton, renews his subscription to the Tradesman and says: “This is one bill that I always enjoy paying, for I know of no other investment that [ make that gives me the returns, both in enjoyment and in dollars than this does. May you continue many more years in your good work.” —__+-<-__ Lift a new, small, barrel-like cigar- ette container from its tray, press a button, and a cigarette pops part way out. Puff, and it lights itself instantly. e223. Electrically heated, a miniature steam generator has been developed for producing small quantities of steam at high or low pressure. so oe ea en RL SN I TT a Re 16 MICHIGAN TRADESMAN January 24, 1934 HOTEL DEPARTMENT Every Guest Is An Individual Problem For Landlord Los Angeles, Jan. 20—Possibly some explanation may be due readers of the Tradesman concerning a very personal episode in the affairs of the writer. Mayhap the announcement herewith offered may help to clear away the mist: Frank Samuel Verbeck and Marye Agnes Travers Married January 6, 1934 Los Angeles 3iltmore Apartments 330 South Grand avenue. The central figure of the affair is a “rancheress” from Tucson, Arizona, who has joined the ranks of the “Ter- rible Verbecks,” with a highly inter- esting incumbrance of three years, Walter Travers, alias “Bunny.” The writer has no intention of deserting Los Angeles and most assuredly not his Michigan friends. The “chairman of the board” has openly announced that she intends to make a Will Rog- ers out of him. Maybe so. He used to ride old Dobbin while plowing corn on a Wisconsin farm, but who knows. The weekly offerings to the hotel page will continue. It is so nominated in the contract. Also the Michigan friend- ships. The distressing news of the death of N. P. Mowatt, manager of Hotel Ra- cine, Racine, Wisconsin, as the result of an automobile accident, just reaches me. Mr. Mowatt has been identified with leading hotels throughout the Middle West for the last thirty years. When Hotel Durant, Flint, was first opened, a decade or more ago, he was identified with same, afterward going to the Four Flags at Niles. Last year he was elected to the presidency of the Wisconsin Hotel Association and was engaged in a comprehensive program interesting the membership of that or- ganization when he was called hence. Ward B. James, general manager of Hotels Windermere, Chicago, has resigned as president of the greater south shore hotel Association because of his appointment to the Chicago Ho- tel Code Authority. We all know Ward James like a book. He was for a long period manager of Hotel Tuller, Detroit, and certainly made his influ- ence felt in the affairs of the Michigan and Detroit Hotel Associations. Charles T. Gratz, whom the most of us remember, as connected with Hotel Pantlind, in a managerial capacity, who afterward went to Chicago and filled executive stations in several prominent hotels, has just been transferred from the management of Hotel Gary, Gary, Indiana, to that of Hotel Shoreham, one of Chicago’s leading residential ho- tels. The practice of serving a second cup of coffee with meals in hotels and cafes, without extra charge, seems to be be- coming universal, notwithstanding the complaint of some of the older cater- ers, that it is highly unethical. One of them says: “Certainly if you are buying neckties and like some extra ones you get them only by paying for them. Ever ask your butcher for a second helping of short loins? Serious- ly, it all came about through someone not realizing his costs and the spread.” It might be so, but I hear of little sob- bing on the part of those who are try- ing it out—one might say successfully —and most assuredly all the advertis- ing in the world is not done through periodicals. More than half the states have al- ready set up their code authorities. Slowly but surely, order will be brought out of the code chaos. Nothing so revo- lutionary could be made to work per- fectly from the beginning, but the old world is doing daily, as a matter of course, things that but a few years ago seemed to be impossible. C. H. (Chet) Bliss, who recently purchased Hotel Dresden, Flint, after operating Hotel Bryant, in that city, for many years, announces that remod- eling begun on his new accession has been completed, and everybody expects good reports from the new venture. Liquor by the glass will not be available for Detroit hotel operators after Feb. 1, according to the latest word from the State Liquor Commis- sion. Fifteen hotels received special such. If possible, without smearing him all over with salve, find out what he wants and then do your level best to supply it. Do not give him just what Mr. Jones likes and wants, because Mr. Jones may have an erratic taste, even if the example before you has not. A lot of substantial guests have been driven away from hotels because of overzeal- ousness on the part of the employe. You have say, a couple of hundred rooms. Some of your guests come to you because of the glad hand, but there are a lot of others who do not object to a sincere handshake but have no desired to be slobbered over. Sincerity is what appeals to them. They will re- sent, many times, the bestowal of spe- cial courtesies to which they are not particularly entitled. believing it to be a form of cheap advertising. It requires tact to meet the public. If you do not possess it make an effort to acquire it, Mrs. Frank S. Verbeck two-day permits for sales over New Year’s, but were not permitted to con- tinue until permanent licenses are is- sued. A limit of slightly over two thou- sand permanent licenses for hotels and restaurants has been set by the Com- mission for Detroit. The hotel employe is a public serv- ant, in a way, and when he displays austerity toward his guests, is making a mistake which a lot of them are slow to forgive. Sooner or later they trans- fer their affections to some other hotel and the manager never knows what the trouble really is. And yet, on the other hand, it is rather difficult to establish a rule or any set of regulations which altogether fit the emergency. No two guests can be handled in the same way, just as no two diseases will respond to the same treatment. Every guest who walks into your hotel is an individual problem and he should be handled as but include the art of discrimination as well, for your guests may also be un- used to the unusual. Some of the daily papers and an oc- casional magazine, have much to say about the seeming high price of bread as compared with the cost of flour. Now, if you asked my friend, Charley Renner, to tell you how many loaves of bread he could get out of a barrel of flour, he would undoubtedly mention the magic figure, 313, but you delve further into the matter he will un- doubtedly inform you that bread is a very small item in the product of the average commercial bakery and that the principal profits are derived from the items which contain the very least flour. People nowadays talk about the staff of life, and some of them occa- sionally use some of it, but at best the demand is limited and other products such as potatoes and beans are very frequently used as substitutes. Edu- cation may help some, but the public as a rule are getting weaned from the use of bread. Some of the Western railroad lines are featuring a two-cent-a-mile railroad fare to the East, particularly at a time when there is no demand for transpor- tation in that direction. If the railroads were fair to the public they would ac- kowledge that they have completed a scientific investigation and that two cents per mile, after taking into con- sideration the cost of operating auto- mobiles, is just about what that form of transportation costs the user, and that is just about what he is willing to pay, and not one farthing more. The principal trolley line in California with a trackage of 1500 miles demonstrated this fact to their own satisfaction sev- eral years ago after the state railroad commission suggested such a proceed- ing. Of course, rail officials will re- serve the right to advance passenger rates to the East just as soon as the public begins to move in that direc- tion, and witness the transit of empty coaches the same as they did during the Century of Progress exposition. They always do these things, and the stockholders don’t seem to have influ- ence enough to put them in charge of officials who have, at least, the cranium of an eight-year old. The Detroit hotel men are still ham- mering away at the telephone charges and will undoubtedly try to get the present legislature to do something for their relief. But that will be about all. They will continue to pay and the only solution to the problem is to absorb the charge in a general addition to the room rate or charge it off to advertis- ing expense. Chicago authorities are said to have discovered that a panacea for overcom- ing their municipal financial problem is to reduce the assessment rate to where it comes somewhat near ap- proaching the real value of the prop- erty. They believe it is much bet- ter to reduce some of the burdens now being carried by the taxpayers, allowing them an Opportunity of retaining their holdngs, and paying the rate thereon, rather than adding to the city’s frozen assets, and sup- porting the former owners in alms- houses. A condition like this exists al- most everywhere. Michigan would have fewer abandoned farms if the own- ers could be encouraged to do a little something tor themselves’ instead of putting in long, dismal hours trying to satisfy the rapaciousness of the tax gatherer. Approximately three million persons hold automobile operators licenses in California, besides many thousands who hold chauffeurs’ licenses. Of these 72 per cent. are made up of men and 28 per cent. women. Male drivers cause 85 per cent. of the accidents and female drivers 12 per cent, That is 72 per cent. of the drivers produce 85 per cent. of the accidents and the other 28 per cent. are responsible for only 12 per cent. of highway casualties. Everyone, from Jiggs, up and down, accuses women of being temperamental on the big roads. Women come down the middle of the pavement accustomed to having the right of way in traffic in the parlor. They saunter along slowly for. a moment and when the conver- sation becomes heated, the car speeds up accordingly. Cars twist in and out according to the whims of persons at the wheels. Some say that the large number of men who grow gray get that way behind female drivers. How- ever, the percentages appear to give the woman the best of it. Admission must be made that men drive more than women and use their license more, so their liability is greater, Whether this is sufficient to neutralize the margin. of safety in favor of women, or not, is RATS SA a Re ete Fs NO NE a ones BEE AEN TD, AS Tite SASS cin erator diuc! dscotlnantaeandie oo Binh SN onesies January 24, 1934 difficult to determine. But at least mere man has to take the back seat and acknowledge that his wife does not break up the car and destroy it as much as he does, All of whcih proves con- clusively that it is difficult to prove anything. Recently published by the U. S. de- partment of Agricultural food and drug administration, is a pamphlet on “Food Poisoning and the Law,” which cites some of the causes of food poison- ing; as found in the investigation by government agents of various cases which have come to their attention. This pamphlet also gives some rules laid down for food producers and han- dlers to keep out poisonous materials. It may be had for the asking by ap- plying to the U. S. Department of Agriculture, at Washington. Frank S. Verbeck. ea Taste-tickling Apple Cider An apple cider so palatable that it will greatly increase the number of cider drinkers is being developed by the Food Research Division of the United States Bureau of Chemistry and Soils. An apple syrup which will give a new tang to breakfast waffles is also in process of development. * The man who has been making apple cider according to traditional methods can do much to improve his products, Bureau chemists are convinced. Im- portance is attached to the research because increased consumption of cider and other by-products of the apple or- chard may be expected to increase the income of orchardists and greatly re- duce waste production. Standards for eating apples are now so high that much of the production of an orchard is waste unless it can be used for some by-product. Apple sauce, apple jack, apple jelly and nu- merous other apple products need to be modernized in the opinion of Bu- reau_ specialists, just as research in chemical processes is being used to improve wines, whiskies, citrus bever- ages and beer. Apple jack production furnished the bootleg era with a potent beverage, but even here chemical research is expected to add to the quality of the liquor. Bootleg apple jack became notorious for its bad after effects, In the new research emphasis will not be cen- tered on any one products but will be divided among the various by-products where chance of improvement is found. New uses may be found even for ap- ple skins, in various chemical processes which Bureau chemists are experiment- ing with. —_—_~~--___ Consumer Buying Backs Spurt While in many markets the present buying activity approaches in volume that reached last Summer, the impetus behind it is vastly different. Last year a great portion of the demand was purely speculative and the result of a desire to beat higher costs. Retail sales had not shown any definite upward trend and, as a result, many merchants overstocked. At present, however, im- proved activity in stores is one of the main reasons for the heavy replenish- ment of stocks. An actual consumer demand has materialized and mer- chants feel they are taking few chances in making more liberal purchases. ——+2>>___ A small fire that warms you is bet- ter than a large one that burns you. MICHIGAN Gum on Stamps to Suit Taste of Vege- tarians Do you like sweet potatoes? If you do, you're certainly going to enjoy your future trips to the post office. A new type of stamp gum devised by the United States Bureau of Chemistry and Soils is made in part from sweet pota- 3ureau, it is not only good but good tasting, The toes and, according to the new product was developed with the object of eliminating the objectionable taste which has characterized gum made previously from sweet potatoes. The primary reason for devising the new gum was not so much to inspire Americans to lick more stamps as to make them economically independent in this line of glue manufacture. At present about 700,000 pounds of foreign dextrine is purchased annually by the United States Bureau of Engraving and Printing, the product now selling for 3.61 cents a pound. This foreign dextrine is made from tapioca, not only more expensive to America than sweet potatoes but not nearly so appetizing or nourishing, After a number of unsuccessful at- tempts to convert the sweet potato into something fitted to cover the back of a postage stamp, the Bureau of Chemistry and Soils has so far im- proved the methods of manufacture that it plans to put out 1,000 pounds of the sweet potato product. There is a probability that the lowly potato will have a share in the starch from which paper and textiles get their sizing, so that even wallpaper, stationery and dress goods may in future have a more delicious flavor. Success for the potato gum is ex- pected to be a boon to the sweet potato districts of the South. There is a con- siderable percentage of exceptionally large potatoes nowadays, some of them wegihing from 10 to 15 pounds, which have been used chiefly as feed for domestic animals and have been count- ed mostly as waste. These big potatoes are welcomed by the laboratories of the Bureau of Chemistry and Soils which plan after the proper chemical process to slap them on the south side of the U. S. postage stamp to the delgiht as well as possibly the nourishment of the consumer. The amount of vitamins inherent in a potato-gummed three cent stamp has not been figured out. But if local post offices will add pepper and salt shakers and a dish of butter to the pen racks, the sale of postage stamps is likely to take on boom proportions, The equiv- alent of a vegetable course for 3 cents with a stamp thrown in or of a stamp for 3 cents with the equivalent of a vegetable course thrown in, is nothing to be sneezed at these times. —_—_2~-<-____ Gabby Gleanings From Grand Rapids County Treasurer Vidro handed out checks to the amount of $139,000 to CWA workers last Saturday. The re- cipients were all employed in county. Noel P. Burnham, of Walled Lake, is now in the employ of the Farmers and Manufacturers Beet Sugar Asso- ciation of Detroit, He is at present covering the wholesale and retail trade of Western Michigan and is meeting with good success in creating interest in the product. Kent TRADESMAN At a meeting of the directors of Lee & Cady, held at Detroit Monday, a cash dividend of 414 per cent. was de- clared from the profits of 1933, payable Feb. 1. Wm. F. manager for Lee & Cady, leaves Sat- Berner, Western Michigan urday for Palm Beach, to return Feb. 11. He will be accompanied by his wife, who has a sister living in Palm Beach. Mr. Berner has planned to de- vote two days to deep sea ocean fishing while in Florida. —_~+<-._____ Books as a Source of Pupil’s Diseases A school textbook has a short life. Under normal conditions of wear and tear, it lasts about three years. Econ- omy has forced many communities to defer purchases of new books, so that to-day Johnny’s arithmetic may be sev- en years old. Prominent clubwomen _ protested against the use of old and unsanitary books to Federal Commissioner of Edu- cation George F. Zook. He called a conference of representatives of wom- en’s clubs and educational associations. As a result of the conference, Com- missioner Zook said Jan. 20 that the bureau would issue a circular on the care and handling of texts, to be sent to school authorities. The danger of communication of disease through un- santary books will be stressed. He said in addition that school authorities will be urged to maintain their textbook appropriations at their present levels or to increase them where possible. 22-2 _______ Firm Asks Police To Hunt Fake Salesman At the request of the Michigan Blind Made Products, police Saturday set out to search for a man who falsely represents himself as assosiated with the concern. The man was described as being 38 years old, five feet in height, 150 pounds in weight, brown hair, reddish complexion, and squinting eyes, and wearing glasses with heavy lens. The products company stated the man in question has no connection with the concern. ——_2><-+____ Seventy per cent. of the cost of a naval vessel goes for labor. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. . Free private parking space. JAMES HOEKSEMA, Manager 17 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CoO. 7 lonia Ave., N. W. Phone 86027 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums ?; , ” 3-2 Tartaric, 1b... 35 @ 46 rabic, P’d, an @ 2h fo 1 00@1 20 up things that'll do you some good. . Yok uU C ALCOHOL Asafoetida, lb. __.47@ 50 Pennyroyal, lb. 2 75@3 20 en acid ei ew Yor rowers to Use Crates Pienaturad No. & Asafoetida, Po., Ib. 75@ 82 Peppermint, Ib. 5 26@5 75 How to Better Instruction in High for Products - 44 @ 55 Gualac, lb. _____ @ 70 Rose, dr. _-_____ @2 50 a Guaiac, powd. __ @ 7 Rose, Geran., ozs. 50 95 Schools The meeting of the New York State —. ae oe Dy Kino, Ib) @ 90 Rosemary -* Wik Go eoel ed acces Hew Horticultural Society at Rochester, ALUM-POTASH. USP Kino, powd Ib... ¢ . cana --- 1 00@1 50 ae : | Jan. 10 to 12, was well attended. Grow- Lump, 1b.--__.. % @ 13° Myrrh’ Pow., Ib. @ 7 £ Lh. 8 00@8 60 can a good high school be made a bet- er ded Geilees wise 0 lea How a Powd. or Gra.,lb. 054@ 13 Shellac, Orange, Wb 4 50@4 75 ter one? How may the effectiveness ee f tt St ‘ Th ; a oe ns on = a 22%@ x a. ea : : : parts o 1€ Otate. iLhere was much centrated, Ib. round, 1b.__._ 22%@ 30 rue, a ws — arhod) be exatuaied? = Hoss discussion of the merits of the crate 47) 1b. ---—---- oae ia Seaies. white. Sya., Ib. ——____ set te can high schools be stimulated to AG eas ooh 1D. 06%@ 13 (bone dr’d) Ib. 35 @ 45 Spearmint, ib... 2 50@3 00 bets ae > pack and methods of packing it. Lou Carbonate, Mr --- 20 @ 25 Tragacanth, Tansy, 1lb._____ -- 3 50@4 00 etter progress: Blach! a : : Muriate. Lp.. 18 @ 30 No. 1, bbls... 1 60@2 00 Thyme, Red, Ib._ 1 50@2 00 Answers to these and similar ques- achly, New York broker, spoke on Muriate, on Tb. 08 ih Nod te 150@1 75 Thyme, Whi., Ib. 1 75@2 40 . the attitude of the trade toward crates Muriate, Po., lb. 20 @ 30 Pow., . foe 1 25@1 50 Wintergreen tions are expected to result from a na- : ' ARSENIC ONEY - Leaf, true, lb.. 5 75@6 20 tional study of high school standards and made three definite recommenda- og M woud 25 40 Birch, Ib. ___ 4 00@4 60 aad accredited procedure, with head- tions. First, have a committee of grow- se HOPS Wee sca ae 3 aa io quarters in Washington, D. C ers and dealers appointed to study we 4 ues a a Loose, Pressed. aa Wormwood, Ib. - 4 50@5 00 a a Ways of mproving quality and pack. ir, Oree. bh = 6@100 ae we OILS HEAVY Regional associations of United on Lene ee : ee I a Pera. reg., Ib. 2 0002 30 HYDROGEN gop ee Castor, gal. ____ 1 45@1 60 States colleges and high schools have oe cei : coe Wola, Wb. 150@1 80 ¥% jp, tee 00@18 00 cae Ib. --- 22%@ 35 voted their support of the proposed certain grades for labels and liners, as BARKS % Ib., Bg 00@11 50 wegia, gal seu plan This action practically assures done in the Northwest. Third, each oe mee Cot. Seed, gal... 85@1 00 ( - «package should contain a circular tell- Ordin ae 2, @ 32 Madras, 1p tenn nnn 2 00@2 25 Lard, ex., gal. 1 55@1 65 the launching of such a nation-wide oe . seg Sager. ete 5 S = INSECT POWDER iad No. 1, gal. 1 25@1 40 : ae : OU e variety of apples con- $‘%@!80n, Ib.-___ 4 ure th @ 41 Linseed, raw, gal. 77@ 92 peas sel : i - United la beat i the oe tice and bas ao a ° g bP gui LEAD ACETATE / Linseed, boil., gal. 80@ 95 ce o ee ucation nae announced. + Elm, Powd., 1b. 38 @ & Pou sa z g = I 7 nee The regional associations represent : Elm, G’d, 1b... 38 @ 45 . Olive, > oe... 80@1 00 4,600 of America’s largest and i Sassafras (P'd Ib. 45) @ 35 nigace Mala al. , ‘ gest and most in- D Ch Ch s : Soaptree cut, lb. 20 39 Extracts, sticks, ga, gal. -. 2 50@3 00 fluential high schools in 47 States. the oe rons Tapes Soaptree, po., Ib. 35 } 40 per box_____ 150 @zZ 00 Pure, gal..____ 3 00@5 00 ae : a i i Substitution of nickel-plated knives BERRIES , Lozenges, ib... 40 @ 50 Shera gal. -____ 1 26@1 50 District of Columbia, Alaska, and the a on : i .. Wafers, (24s) box @150 Janner, gal._____ 75@ 90 i le and other kitchen tools for the chro- Cubeb, Ib. ______ @ 5 LEAV Par sab! 50@ 65 Canal Zone. They are: The North ieitited i a Cubeb, po., 1b.__ @ 75 AVES Whale, gal. _____ @2 00 Cait Accesses of Colleen and mium-plated items formerly included Juniper, Ib..--- 10 @ 29 Buchu, Ib., short @ 60 <é Seca cde ‘Shas New En sai? ve in low-price lines has been made by BLUE VITRIOL Hace i, — ¢ 79 Gum, ozs., 31.400" as | C ile, - aa z i manufacturers this year. Higher costs Pound ae 6 @ 15 — bulk, Ib. __ 25 $ 30 peace we 00 ‘ oO . weecondar . . iz Schools, Southern gO of ee. of chromium salts, added to the in- Pq or Xtal, Ib, 06 @ 18 aT en Ib @ 40 lb. asin bie: 50@20 00 (ee : : 3 creased production expenses due to the BRIMSTONE Sage, ra ae @ 85 oo ozs., $1.40; ondary Schools and Colleges, Middle : ae Moand 4 @ 10 Sage, P’d & Grd. @ 35 De ani 17 50@20 00 States Association of Colleges and Sec ey Breeiem: Mave feate a an. CAMPHO —* PARAFFINE i Tou £8 i ; possible to include the chromium goods Pouna oe @ 8 Alexandria, Ib. 35 @ 40 Pound _______ 06%@ 15 ondary Schools, and the Northwest As-- ; ‘ [een oe Tinnevella, Ib. 25 @ 40 PEPPER ma Gk Gecodees aud Feces in the 5 and 10 cent lines. Exceptions CANTHARIDES Powd., Ib._____ 25 @ 35 Black, grd., Ib... 25 @ 35 Cok he foc van ey ye) are made on a few items where the oe Eel a ¢ a tea tek 4 @ a Red, grd., Ib... 45 @ 55 ianeass 1 aww tctutq amount of plating is limited. Nickel- CHALK ca OCU OU ae ee mentioned have already appropriated . : : Gea Chi i PITCH BURGUNDY : plated ware declined in popularity yons, oride, med., dz. @ 85 Pound 20 2 $4,500 toward planning the study and ' White, dozen__ @3 60 Chloride large, dz. @145 9 pw2777777- @ % ve : about three years ago when the chro- Dustless, doz._ @6 00 LYCOPODIUM PETROLATUM getting it under way. : : : : French FP Amber, Plain,lb. 12 lat d d t owder, Pound ... 45 60 : 17 Proposal to make the study was UU” Paling was introduced in the Ib. 03%@ 10 ¢ Amber, Carb.lb. 14 @ 19 aoe . Co eo. a low-end lines of merchandise. Precipitated, Ib. MO @ & car. won au Cream hat 1b. 17 @ 22 = —— ee epared, lb._... 14 16 ae lly nite, 1b... = @ 25 mittee for Co-operative Study of Sec- White, lump, Ib. 03 g 16 Gon” ie _ @ 32 Snow White, Ib._ 27 . : Leather Seal Interest Wanes wd. lb. 15 @ 25 PLASTER BARIS DENT: L ondary School Standards and Accred- : : CAPSICUM Oxide, Hea.,” 1b. @ 75 Barrels aerial : ga Tanners are disappointed by the cool Pods, 1b.-_______ 60 @ 70 Oxide, light, 1b. 8 i2.4° 03%O a iting Procedures, held in Washington, iceman diven by fiaesce einai. Powder, 7 @ 7% eo, MENTHOL POTASSA D. C. At that time it was suggested turers to their plan of standardizing Whole, Ib..______ 30 @ 40 "Gace 54@4 88 ts. Bay ks,lb. 55 @ 88 that new standards or guiding princi- leather grades and marking them with Powdered, 1b... 35 @ 45 oan 1 50@1 75 POTASSIUM @ 40 ples for high schools ae preparatory appropriate seals. The final draft of Gece, ee So oa MORPHINE foatate, Ibe @ $6 schools throughout the United States the luggage code failed to contain a Goneen ac % es —_-______ @11 80 Bicarbonate, 1tb._ @ 3 should be developed through such an +s : Xtal S ------------- @13 96 Bichromate, 1b.- 15 @ 2 ae r Cover feo 6 provision approving the use of seals, tal lb. ----__. 03%@ 10 MUSTARD Bromide, Ib." 66 @ 98 investigation, extending over a three- f ‘ 1 had 1 . d Powdered, Ib.--. 04 @ 15 Bulk, Powd.. Carbonate, Ib... 30 @ 3 ao after such a clause ad been inserte CREAM TARTAR select, Ib... 45 @ 50 Chlorate, year period. in a preliminary draft. The tanners Peund ~________ 23 36 Ne. 1, Ib = ¢ & reed 2 co iu € 2 These standards are expected to be feel that their two years of work on ea ne ae SCT eHAG INS _ pala eee 17 @ 23 “ . ° ee ee iene 5 : ie J (bo more comprehensive, more valid, the subject should not be lost and are DEXTRINE Wine, ho 09 @ 18 ree aa ee 90 more stimulating to the continued im- ost anxious to have the insignia idea seer Pg io 06%@ 15 ; NUTMEG Prussiate, =ee : : a a ° re provement, more flexible in operation, adopted wholeheartedly by the lug- a ae @ 15 Poaad —_— @ s Red | Ib.--—-_- 80 @ 90 se ih aa sea to cna admin- gage producers. Witch Hazel ie lee UGiieA "QUASSIA GHIPS istration than any applied at the pres- Ce ge ow gai. 1 ? @ Pound @ 35 Eound 25 @ 30 ent time.” Those men who think as a boy Morice, Fa ms 0 “ a 15 @ 2% Powd., “QUININE @ 40 Regional accrediting associations at never grow old. The boy loves adven- Arnica, lb. -_____ 1 @ 5 simone arr es 5 oz. cans, ozs._ 17 the present time appropriately may ture; he loves to plan; he looks for- Chamomile, os @ a Bit., true, ozs. wee SA 03%@ 10 perform certain functions, such as ward, not backward. The atmosphere Roman, 1b.-——- @1 00 Si, art ae ‘ me 30 aa h, passing on the adequacy of the edu- of a boy is wholesome, alive, vigorous, in ike aoe act art., lbs. 1 00@1 25 Pi in ‘== 03%9 be cational environment surrounding the and inspiring. Boys are more daring Spanish, ozs._- @1 35 Aree ave - ans a ae pupil, judging of the effectiveness with than men—they love to invent new res oe Anise, nie ps 1 00@1 60 a bg eas 2 > a which that environment is used, and things and explore new fields. The FULLER’S EARTH pio ibaa garage 3 oo aa Rochelle, bw 6 SS stimulating the school personnel to in- successful executive of to-day must be Powder, uae 10 cemeont, ae 2 bes os soda, Ib. eos 02%@ 08 troduce progressive and continuous im- _a pioneer, no matter how old his busi- Pouna _.._.___ 55 65 Cassia, USE, Mm 411s ak 10 : “ 3: : a u GLUE Cedar Leaf, lb... 1 70@2 2 Bicarbonate Ib. 03 10 provements in the environment and its ness is, to keep abreast of a fast mov Brok., Bro. Ib. 20 @ 30 Cedar Tent, @2 20 Caumie col. He : utilization. The proposed study, it is ing business world.—Personal Effi- we were a rf Coml., 1b._____ 1 00@1 25 Hyposulphite, Ib. 06 g 10 : : ge : lake = 5 Citronella, Ib... 1 05@1 40 osphate, lb... 23 28 expected, will result in a more scientific ciency. White G'd., Ib. 25. @ 38 Gloves Ib 77 1 75@2 25 Sulphite, approach to these three important func- Te 4 Mee AXX light, yr Crotan, Ibs..____ 4 soa 60 Xtal. Ibe © 2 12 : : y nment starts weed- —_ 1b. ---. —------ ubeb, 1b.-__.___ 4 2%@4 80 Ty, Pow 1 20 tions, demanded by parents and pupils. | When the erence. 1 Ritton 0 42%@ 60 Brigeron 1b... 2 70@3 35 Silicate, Sol., gal. 40 50 G. E. Carrothers, high school visi- ing out unfair competion — that's GLYCERINE Bucalytus, Ib... 85@120 TURPENTINE when the busy days will begin. Pousada —.___.__ 14%@ 35 Fennel -______ %@2 60 Gallons -_-______ 64 @ 79 20 MICHIGAN GROCERY PRICE CURRENT The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. Each week we list items advancing and declining upon the market. By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the mar- ket. This permits the merchant to take advanta thus affected, that he has in stock. By so do The Michigan Tradesman is read over a bro impossible for it to quote prices to act as a b merchant watches the market and takes adv ge of market advances, upon items ing he will save much each year. ad territory, therefore it would be uying guide for everyone. A careful antage from it. ADVANCED Orange Pekoce Tea Rice Warehouse Lobsters Regal Catsup Brooms DECLINED Mazola Oil Quaker Sliced Beef Quaker Vienna Sausage Quaker Potted Meat AMMONIA Parsons 3207. __ 3 35 Parsons, 10 o0z. _______ 2 70 Parsons, 602, _. 1 8&0 Little Bo Peep, med.__ 1 35 Little Bo Peep, lge.-.. 2 25 Quaker, 32 oz.__......._ 2 10 APPLE BUTTER Table Belle, 12-31 oz., fom, 1 55 BAKING POWDERS Royal, 2 oz., doz._____ 80 Royal, 6 0z., doz._____ 2 00 Roval 12 oz., doz..___ 3 85 Royal, 5 lbs., doz.____ 20 00 DArAisy 10 oz. 3 40 15 oz. 5 00 25 oz., 8 40 50 oz., 7 00 51b., 1doz.in case__ 6 00 10 Ib., % doz. in case__ 5 75 BLEACHER CLEANSER Clorox, 16 0z., 24s _____ 3 25 Clorox, 22 0z., 12s _____ 3 00 Lizzie, 16 0z., 12s_____ 2 15 Sunrae, 18 oz., 12s____ 1 35 BLUING Am. Ball, 36-1 oz., cart. Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 1b. bag Dry Lima Beans, 100 Ib. 7 90 White H’d P. Beans__ 3 70 Split Peas, yell., 60 Ib. 3 90 Split Peas, gr’n. 60 Ib. 5 40 Scotch Peas, 100 lb.__. 7 60 BURNERS Queen Ann, No.1 _____ 1 15 Queen Ann, No. 2 _____ 1 25 White Flame, No. 1 ang 2 doz 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross________ 15 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136__ 2 99 Corn Flakes, No. 124__ 2 90 rep, No. 224. 2 20 rep No. 250 1 0a Krumbles, No. 412_._. 1 4¢ Bran Flakes, No. 624... 1 90 Bran Flakes, No. 650-. $5 Rice Krispies, 6 0z.____ 2 25 Rice Krispies, 1 0z.---- 1 10 Ali Bran, 16 oz. _..__ — 2 30 All Bran, 10 oz. _..._._. 3 %6 All Bran, % oz. _______ 11¢ Kaffe Hag, 6 1-lb. Cams 2 Whole Wheat Fla., 24s_2 20 Whole Wheat Bis., 24s 2 50 Post Brands Grapenut Flakes, 24s__ Grape-Nuts, 24s ----__ Grape-Nuts, 50s _-__-_ Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, Ne. 0_ Post Toasties, 36s___.__ Post Toasties, 24s_____ Post Bran. PBF 24 ___ Post Bran PBF 36 Sane 6-115. 00 2 57 ' wreM¥rnw pot wro tw or Amsterdam Brands Gold Bond Par., No.b% 7 50 Prize, Parlor, No. 6___ 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed___.__ 6 75 Warehouse 6 75 Rose 2 3 95 Winner, 5 sewed______ 5 0 Top Notch 4 25 BRUSHES Scrub Solid Back, 8in. ______ 1 50 Solid Back, iim __..._ 1 75 Pointed Ends _________ 1 2 Stove Speaker oo 1 80 Ni, 6020 2 06 Peeriess — 2 60 Shoe Np 4-9 22 2 25 No 2-0) 3 66 BUTTER COLOR Hansen's, 4 oz. bottles 2 40 Hansen's, 2 oz. bottles 1 60 CANDLES Electric Light, 40 Ibs._ 12.1 Plumber, 40 Ibs._______ 12.8 Paratiine, 6s 14 Poraffine, 125 14% Withkine 29 40 Tudor, 6s, per box____ 30 CANNED FRUITS Hart Brand Apples No 10. 5 00 Apple Sauce NO. 10. doven. 5 25 No. 2, dozen... 1 10 Blackberries Pride of Michigan_____ 2 55 Cherries Mich. red, No. 10_____ 6 25 Pride of Mich., No. 2__ 2 60 Marcellus Red___-_____ 2 10 Special Pie 1 35 Whole White__________ 2 &@ Gooseberries No. 19... hy i Pears Pride of Mich. No. 2% 2 w5 Black Raspberries NG. 2 2 60 Pride of Mich. No. 2__ 1 60 Red Raspberries NO. 2 2 es Net oo 1 2 Marcellus, No. 2______ a 70 Strawberries NO, 2 3 00 B On. 2 80 Marcellus, No. 2... 1 45 CANNED FISH Clam Ch'der, 10% oz._ 1 Clam Chowder, No. 2__ 2 Clams, Steamed No, 1 2 75 Clams, Minced, No. % 2 Finnan Haddie, 10 oz._ 3 Clam Bouillon, 7 oz.__ 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small____ 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz... 1 35 Lobster Wo, 4%... 2 2d Shrimp, 1, wet 1 50 Sard’s, 4 Oil, k’less__ 3 Sardines, 44 Oil, k’less 3 Salmon, Red Alaska___ 2 25 Salmon, Med. Alaska__ 1 Salmon, Pink, Alaska_ 1 Sardines, Im. 4, ea.6@13% percimes (al 2 1 00 Tuna, % Van Camps, doz. Tuna, 4s, Van Camps, G0e) oo 115 Tuna, 1s, Van Camps, ee 45 Tuna, %s, Chicken Sea, foc) 1 60 CANNED MEAT Bacon, med., Beechnut i 71 Bacon, lge., Beechnut_ Beef, lge., Beechnut___ Beef, med., Beechnut _ Beef, No.1, Corned ___ Beef, No. 1, Roast —___ Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. Be >fsteak & Onions, s. Hr eee Doo bok: o£ on Chit Con Car. ts. 05 Deviled Ham, 4s —-___ 90 Deviled Ham, %s —___- 1 35 Potted Meat, %4 Libby 48 Potted Meat, % Libby_ 72 Potted Meat, % Qua.__ 63 Potted Ham, Gen. 4 __ 1 35 Vienna Saus. No. %_-. 90 Vienna Sausage, Qua._ 78 Baked Beans Campbelis 48s ________ 2 30 CANNED VEGETABLES Hart Brand Asparagus Natural Nao 2... 3 00 Tips & Cuts, No. 2 ____ 2 25 Baked Beans 1 Ib. Sace, 36s, cs...___ 1 75 No. 2% Size, doz..__... 1 00 No. 10 Sauce... 4 00 Lima Beans Little Quaker, No. 10_ 7 90 1 60 Pride of Mich. No. 2__ 1 35 Marcellus, No. 10_____ 6 50 TRADESMAN Red Kidney Beans Ne: 410 4 25 No. 2 Choice, Whole, No. 2__ 1 60 > N 0 7 Cut, No. 2 1 Marcellus Cut, No. 10_ 6 00 Wax Beans Choice, Whole. No. 2__ 1 60 Cut, No. 10 Cut, Ne 2 1 35 Marcellus Cut, No. 10_ 5 50 Beets Extra Small, No. 2____ 2 00 Hart Cut, No. 10__.___ 4 25 Hart Cat, No. 2s 88 Marcel. Whole, No. 2% 1 35 Hart Diced, No. 2_... 90 Carrots Diced: No.2? 2. 95 Diced, No.1) _.. 4 20 Corn Golden Ban., No.2 —__ 1 35 Golden Ban., No.1@ __10 00 Country Gen., No. 2___ 1 20 Marcellus, No, 2__-___ 1 10 Fancy Brosby, No. 2__ 1 35 Fancy Crosby, No. 10__ 6 75 Whole Grain, 6 Ban- tam No. 2.2) 4 45 Peas Little Dot, No. 2__.___ 2 15 Sifted E. June, No.10 _ 9 Sifted E. June, No.2 __ 1 Marcel., Sw. W No. 2_ 1 45 Marcel., E. June, No. 2 1 Marcel., E. Ju., No. 10 7 Pumpkir NO. 100 4 75 NO 2% 2 1 25 Ne? 2 92% Sauerkraut No 10 2 25 No. 2% Quaker_______ 1 35 NOS oo Spinack NO 26 oo 2 25 NOS 1 ga Squash Boston, No. 2... i 35 Succotash Golden Bantam, No. 2_ 1 75 Hart, No. 2. 1 55 Pride of Michigan_____ 115 Tomatoes Oe 20 6 25 MO. Oe 2 10 ee 2 1 55 Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2__ 1 10 Tomato Jutce Hart, Noe. 10... . CATSUP Reral § og. doz. 95 Regnl 14 oz: doz. 1 28 Sniders, 8 oz.____ doz. 1 20 Sniders, 14 oz._____ doz. 1 85 Quaker, 8 oz. __._doz. 1 12 Quaker, 14 0z.____ doz. 1 3 CHILI SAUCE Smiters, 802, 65 sniders. 140z. _____ 2 OYSTER COCKTAIL Spiders, 11 oz... 2 00 CHEESE moguororé 80 Wisconsin Daisy ______ 16 Wisconsin Twin ______ 13% New York June_____.____ 23 pap Saro 48 Brick 17 Michigan Flats _______ 12% Michigan Daisies_______ 13 Wisconsin Longhorn____ 14 Imported Leyden ______ 28 1 lb. Limberger________ 19 Imported Swiss ________ 60 Kraft, Pimento Loaf____ 22 Kraft, American Loaf__ 20 Kraft, Brick Loaf_______ 20 Kraft, Swiss Loaf______ 26 Kraft, Old End. oaf_____ 32 Kraft, Pimento, % Ib._ 1 60 Kraft, American, % lb. 1 30 Kraft, Brick, % Ib.____ 1 5 Kraft, Limbur., % lb._ 1 3¢ Note that imported items are advancing due to the present dollar. CHEWING GUM Adams Black Jack______ 6t Adams Dentyne ________ 65 Beeman’s Pepsin eb Beechnut Pappermint___ 65 Doublemint 65 Peppermint, Wrigleys__ 65 Spearmint, Wrigleys__ 65 guicy Rrat. 8 65 Wrigleys P-K.. 65 Beaperry 26 65 CHOCOLATE Baker, Prem., 6 Ib. 4e_ 2 50 Baker, Pre., 6 lb. 3 oz. 2 60 CIGARS Hemt. Chainpions ~_. 88 50 Webster Plaza _____ 75 00 Webster Golden Wed. 75 00 Websterettes __ 33 ou Cintos - 38 50 Garcia Grand Babies_ 40 00 Bradstreets ESE 38 50 28 --- 40 00 K G Dun Boquet___. 75 vo Perfect Garcia Subl._ 95 ov Hampton Arms Jun’r 33 00 Rancho Corono_______ 3] 50 Kenway oi 20 OU Cocoanut Banner, 25 Ib. tins____ 1914 Snowdrift, 10 Ib. tins__ 20 _ CLOTHES LINE Riverside, 50 ft-_______ 2 20 Cupples Cord ____.. 2 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand ________ 21 Boston Breakfast ____ 23 Breakfast Cup __.____ 21 Competition ______ 15% ‘ff 19 meiostic 29 Morton House ________ 30% Nedrow 26 Quaker, in cartons___ 21 Quaker, in glass jars 25 Kept- Fresh McLaughlin's Coffee Extracts Mm. X.. per 1000 12 Frank’s 50 pkgs._____ 4 25 Hummel’s 50, 1 Ib.____ 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 Ma GA PT AI A ma January 24, 1934 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600e Big Stick, 28 lb. case__ Horehound Stick, 120s Mixed Candy Kindergarten deager 28 Hrench Creams... Paris Creams Sumter Fancy Mixture________ + Fancy Chocolate 5 lb. boxes Bittersweets, Ass'ted_ Nibble Sticks _-.______ Chocolate Nut Rolls__ lady Vernon. Golden Klondikes_____ Gum Drops Cases Jey Strings... | Tip Top Jellies___.._._ Orangse slices... Lozenges Pails A. A. Pep. Lozenges ____ A. A. Pink Lozenges ____ A. A. Choc. Lozenges ___ Motto Hearts__.________ Malted Milk Lozenges___ Hard Goods Lemon Drops_____._____ O. F. Horehound Drops_ Anise Squares ________ Peanut Squares ________ Cough Drops Bxs miitn Bros 1 45 Pudenis 2 1 45 Vick’s, 40/10c 2 40 Specialties italian Bon Bons_______ Banquet Cream Mints__ Handy Packages, 12-10c 80 COUPON BOOKS d0 Economic grade__ 2 50 100 Economic grade__ 4 50 500 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are Ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, bake 14 Saltine Soda Crackers, 1 i> pees 1 86 Saltine Soda Crackers, 2 1b, pikes. 3 26 Saltine Soda Crackers, 6% of. pies. 1 00 Butter Crackers, bulk 13 Butter Crackers, 1 lb._ 1 72 Butter Crackers, 2 Ib. 3 12 Graham Crackers, bulk 14 Graham C’s, 1 Ib._____ 1 90 Graham C’s, 2 Ib._____ 3 36 Graham C’s, 6% oz.__. 1 00 Junior Oyster C’s, blk. 13 Oyster C’s, shell, 1 Ib. 1 84 Club Crackers_________ 1 86 CREAM OF TARTAR 6 ID. boxes. 42 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box__ N. Y. Bey., 14 oz. pke. Apricots Evaporated, Ex.Choice 17 BagOy 2 Ex. Fancy Moorpack__ Citron Sit Hoe 27 4 ' 3 s eel <... set aA aia GR Rah ae Lobe clipes SSR a ° ; Siti Aeitatinda haces a RRC aN: ai apatite neces, January 24, 1934 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING SOA TEA Packages, 11 o0z.--._____ 14 Junket Powder __.___ 1 20 Am. Family, 100 box. 5 05 Japan Junket Tablets ______ 1 36 Beef Holland Herring BB 600. -225 Wediun 18 Junket Food Colors__160 Top Steers & Heif._____ 1d Mixed kees 80 Fels Naptha, 100 box__ 4 65 Choice 2 gas Dates Good Steers & Heif.____ 09 Neiiners, Kegs 90 Flake White, 10 box__ 2 60 Haney 0 30@32 Imperial, 12s, pitted__ 1 90 Med. Steers & Heif.____.08 Boneless, 10 lb. box_.135 Jap Rose, 100 box_____ 140 No t Nibhe 2 Imperial, 12s, regular. 1 60 _ MARGARINE Com, Steers & Heif. ____ 07 Bairy, 100 box. 3 25 Imperial 12s, 2 Ib.___- 2 25 Wilson & Co.’s Brands : Palm Olive, 144 box___ 6 20 Gunpowder Imperial, 12s, 1 Ib.____ 1 45 Oleo Lake Herring kava, 60 box. ss 2 25 Choice 2 NG 0814 Veal % DOE, 100 lbs. mes 00 pox 86 Ee = 20.) 08% Camay, 72 box... 3 05 Fancy —--------.-------- “6 igs Gog 07 P & G Nap Soap, 100@ 2 69 Calif., 24-83, case... 1 70 MATCHES Meatum 920 06 Sweetheart, 100 box___ 5 70 Ceylon Diamond, No. 5, 144___ 6 60 Mackerel Grandpa Tar, 50 sm._. 210 Yekoe, medium - 50 Searchlight, 144 box__ 6 50 Tubs, 60 Count, fy. fat 6 00 Williams Barber Bar, 9s_ 40 Peaches Crescent, 144 5 90 Lamb Pails, 10 lb. Fancy fat 150 Williams Mug, per doz. 48 English Breakfast Evap. Choice _____.__ 114% Diamond, No. 0______ S10 Spring Lamb. Z Lux Toilet, i... #15 Congou, medium 28 Good 2 Congou, choice _____ 35@36 Safety Matches Medium 99 11 : : Congou, fancy ____ 42@43 Peel Red Top, 5 gross case 540 Poor 03 White Fish SPICES Lemon, Dromdary, Signal Light, 5 gro. cs5 40 Med, Fancy, 100 ib.__ 13 00 Whole Spices Oolon 4 oz. doz. 1 10 Milkerg, bbis. ________ 18 50 Allspice Jamaica_____. @24 Medium ° 39 ein i ; a Mutton ag K : Norway-_-__ " - Cloves, Zanzibar______ @36 Choice a SS Good ----_____________ 04% - pails_——__________ aU Cassia, Canton «=. ss G24 pane ll aera a Citron, Dromdary, MUELLER’S PRODUCTS Medium _____ ce 03 oo Tagen 150 Gassia, 5c pkg, doz. @40 *2M°Y ------------------ _" 4 0z., dogen... 110 Macaroni, 9 oz.________ - Beer 2 02 Boned, 10 lb. boxes___t 16 Ginger, Africa ___.____ @19 Spaghetti, 9 64 Mixed, No. i. @30 Elbow Macaroni, 9 oz._ 2 10 Mixed, 10¢ pkgs., doz.._ @65 TWINE Raisins Ege Noodles, 6 oz. ____ 2 10 Pork “Jutmegs, 70@ 90 Je @50 Cotton, 3 ply cone ______ 35 Seeded, bulk_____._____ Egg Vermicelli, 6 oz.-_210 Loins _...... 914 SHOE BLACKENING Vutiuegs, 105-110 _____ @48 Cotton, 3 ply ballg ______ 35 Thompson’s S'dless bik. 8% Ege Alphabets, 6 oz...210 Butts... 08 Zint, Paste, doz. 130 epper. Black... @ 23 Quaker s’dless bik._-__ Cooked Spaghetti, 24c, Shoulders 07 &E. Z. Combination, dz. 1 30 15 Of. 1% 1 on 220 Sparetibe ooo O06 DriWoot, aoz. 2 00 : VIN Quaker Seeded, 15 oz. 74 Neck bones___________ 03 Bixbys, doz. 1 30 Pure Ground in Bulk Bon EGAR Trimmings ___________ 06 Shinola, doz.__________ 90 Allspice, Jamaica___.__ @17 : Grand Rapids Cloves, Zanzbar ______ @ar Cider, 40 gram 15 California Prunes NUTS lassia, Canton @22 White Wine, 40 grain__ 20 90@100, 26 lb. boxes __.@07 Whole Ginger, Corkin ______ @16 White Wine, 80 grain__ 25 80@ 90, 26 lb. boxes --@07% Almonds, Peerless ____ 15% STOVE POLISH Mustard @21 70@ 80, 25 lb. boxes__@07%_ Brazil, large a 14% PROVISIOwS Blackne, per doz.._..__ 1 3 Mace Penang ________ @69 60@ 70, 25 lb. boxes --@08% Fancy Mixed _______ 15 Black Silk Liquid, doz. 130 Pepper, Black ________ @18 WICKING 50@ 60, 25 lb. boxes -_-@08% fFilberts, Naples ____ 20 Barreled Pork Black Silk Paste, doz.. 1 25 Nutmegs ee @25 No. 9, per gtdsa 80 {0@ 50, 25 lb. boxes -.@09% Peanuts, Vir. Roasted 7 Clear Back_____ 16 00@1s 00 Enameline Paste, doz. 130 Pepper, White _______ @26 No. 1, per gross _-___. 1 25 30@ 40, 25 lb. boxes __.@10 Peanuts, Jumbo ______ 8% Short Cut, Clear___._ 12 00 Enameline Liquid, doz. 1 30 Pepper, Cayenne ae @26 No. 2, pergrosg 1 50 30@ 30, 251b. boxes_.@13 _— Pecans, 3, star __.....__- 25 E. Z. Liquid, per dez._1 30 Paprika, Spanish ----_ @36 No. 3; per gross ~~~~7~~ 2 30 18@ 24, 25 lb. boxes __.@15%4 Pecans, Jumbo ________ 40 Radium, per doz.__-__- 13 Peerless R Olls, per doz. 90 Pecans, Mammoth ______ 50 Dry Salt Meats Rising Sun, per doz.__. 1 30 Rochester, No. 2 dex. 66 i Walnuts, Cal. ______ 14@20 DS Belles__18-29@18-10-08 654 Stove Enamel, dz._ 2 80 Seasoning Rochester, No. 3. doz... 2 00 Hominy Hickory, (oC 07 Vulcanol, No. 10, doz. 1 30) @yij Powder, 1% oz... 65 fayo, per doz__. 15 Pearl, 100 lb. sacks____ 3 50 Stovoil, per doz._______ 3 00 Celery Salt, 1% 0z._._ 80 Salted Peanuts ue ee 614 7. c Bulk Goods Raney, No 100 0934 60 lb. tubs _____ advance 4 Gate 0 1 35 WOODENWARE Elb.Macaroni, 20lb.bx. 1 25 121 Ib. Cellop’e case. 1 25 501b. tubs _____ ae a SALT Ponds, 44 6 a6. a Baskets Egg Noodle, 10 lb. box 1 25 20 Ib. pails ____ advance % F.O. B. Grand Rapids Kitchen Bouquet oe 40% Bushels, Wide Band, 10 lb. pails _....advance % €olontal, 24. 2 Ib._____ 25 Yaurel Leaves > wood handies.._____ 2 00 Shelled § 1b. paila ___.. advance 1 Colonial, 36-1% —_.--- Oo Wee ia g9 Market, drop handle. 90 Pearl Barley Almonds js 39 «3 Ip pailg 2 advance 1 Colonial, Iodized, 24-2125 Savory, 1'0z... 43 Market, single handle. 95 — ... 00 Peanuts, Spanish, 125 Compound, tierces ____ 7 ee et he 2 ne ton oo Ne 4 ee 1 60 Barley Grits__-------- 5 00 ib) bags 7% Compound, tubs -_____ 7% Med. No.1, 100 1b. bk... 100 Dumeric, 1% oz... 1% Le ree 8 50 Chester _--. 460 Wibertse | 2. 32 Farmer Spec., 20 ib.__ 1 00 : ee een Splint, medium — 7 50 Pecans, salted 45 Packers Meat, 50 Ib... ‘8d Splint, small... 6 50 + onsite Walnut, California ____ 48 Sausages Cream Rock 7 ice : n : 100 lb., each 3 Ch Bologna 10 cream, , T urns CH 10 i. ee ee, 13 Butter Salt, 280 lb. bbl. 4 00 , eae Barrel, 5 gal., each____ 2 40 Prankfort (00 12 mide, 60 Ip. 40 Kingsford, 24/1 ______ Barrel, 10 gal., each___ 2 55 MINCE MEAT ro ee Baker Salt, 280 1b. bbl 3.80 pauee Ga aa fen oe 16 Tapioca None Such, 4 doz._____ 620 ll Be G, 10 IbD., per bale. ____ 93 " it ae v ongue, Jellied _________ : Argo, 274, 1 Ib. pkgs... 1 58 Peart, 100 Ib. sacks--- 7% Quaker, 3 doz. case___265 Headcheese _. ~~” 13 20. 3 1b, per bale |. LO@ Geaam 34-4 2 25 Pails Minute, 8 oz., 3 doz._ 4 05 Yo Ho, Kegs, wet, Ib. 16% ‘9 lb. bags, table____- 45 ee “10 qt. Galvanzed 2 60 Dromedary Instant --_ 3 50 12 at. Galv: aie 3 85 Smoked Meats Cue aa Toe ca ee 3 10 Jiffy Punc Hams, Cert., 14-16 lb.. 13% “qt. Flaring Gal. Jr._ 5 00 3 doz. Carton__________ a on 1. 99 Hams, Cert., Skinned yal - ; . neg J = 10 qt. Tin Dairy. 4 00 Assorted flavors. 16 og. Jar, Plain, doz. 195 16-18 tb. -_______- @13% Aveo. #5 bs whee 9 ce 9 i Spina a Ham, dried beef Se ae 7 aie Traps 26 oz. Jars, Plain, doz. 2 40 Knuckt 22 siiver Glogs, 48. Is. 18% gousa wood, 4 holes 60 5 Gal. Kegs, each____ 6 50 nuckles _--—--——--——- @ Elastic, 16 pkgs.______ 18 Mus ea i Oe ce 4 fon Fox Ste dont 6 California. Hamme @08 Tiger, 50 Ibs 184 wal oe) «6c Quaker, Tall, 10% oz. 285 0 'o- ‘jar. Stuffod don 225 Picnic Boiled Hams----@16 _ o eee fe tin, 5 holes_.. 65 Quaker, Baby, 4 doz._. 1 43 10 ne Jar Stuff doz i 2 65 Boiled Hams______.____ @21 ih Weee 1 00 Quaker, Gallon, % dz.- 2 85 1° 0% Soh etm as io 180 ©Minced Hams__________ @10 Hat, spring 0 1 00 Carnation, Tall, 4 doz. ; > al. Jugs, Stulf., dz. 1 § Bacon 4/6 Cert.________ @16 Mouse, spring ________ 20 Carnation, Baby, 4 dz. Oatman’s D’dee, Tall _ 2 . SYRUP ae Oatmens D’dee, Baby : _ PARIS GREEN Beef an Sone Ea Blue Karo, No. 1%___ 2 22 Large Galvanized_____ $ 73 nigel eae eo %S -----------—-------- 34 Boneless. rump-_-——- @ \ Blue Karo, No. 5, 1 dz. 309 Medium Galvanized___ 7 75 re. te a 32 Blue K No. 10 292 Small Galvanized - 6 7 Borden's, TaH, 4 doz..295 9, and 5s___............ 30 Wed Wie Ko i 3 " a iS Borden’s, Baby, 4 doz. 1 48 Liver aro, No. 1%-_.. 2 44 B 10 / Red Karo, No. 5, 1 dz. 3 37 ea To 35 ee Run é, Pog 26 02... 2 Ee Red Karo, No. 10______ 3 22 Washboards FRUIT CANS PICKLES ne Ue oa 2 : peune, Globe________ 5 50 Five case lots_________ 2 30) Imit. Maple Flavor Claas 7 ea 6 25 Presto Mason Orange, No. 1%, 2 dz._ 2 82 ahi. ae 6 00 F. 0. B. Grand saree Medium Sour Orange, No. 3, 20 cans 4 25 Double Peerless__—____ 8 50 Hale pint oo : 7s 5 gallon, 400 count____ 4 75 Neviheny aa —— 7 “ One pint. RICE ’ , Meer 55 One jue 8 65 Fancy Blue Rose__--__ 5 00 Pagan T Maple and Cane Uaivemal 60.5 7 25 Half gallon____-_-____- 11 8 Sweet Small Fancy Head ______--__ 5 90 Twenty Mule Team = Kanuck, per gal._____- 1 10 5 gallon. 500 7 25 24,1 lb. packages _____ 3 a Kanuck, 5 gal. can 4 75 oe ana 48,10 oz. packages____ 4 40 Banner, 6 02z.,. doz. ____ 90 ’ on Wood Bowls FRUIT CAN RUBBERS Banner, quarts, doz. __ 2 10 v= ™ tachngen..- + Grape June 13 in. Butter... 5 00 Presto Red Lip, 2 gro. Paw Paw, quarts, doz. 2 80 Welch. 12 quart case.. 4 40 15 in. Butter _________ 9 00 carton -.------------- RUSKS Welch, 12 pint case___ 2 25 tity Butter 18 00 Presto White Lip, 2 Postma Biscuit Co. Welch, 26-4 oz. case___ 2 30 19 in. Butter _________ 25 00 gro. carton----------- 83 Dill Pickles 18 rolls, per case ______ 2 10 oa Gal., 40 to Tin, doz._..815 12rolls, percase ______ 1 39 WASHING POWDERS 32 oz. Glass Thrown___ 1 45 18 cartons, per case ___ 2 35 Bon Ami Pd., 18s, box. 1 90 GELATINE 12 cartons, per case _._.157 Bon AmiCake, 18s___. 1 65 WRAPPING PAPER aell-o: 8 doz... 1 80 Brillo ee 85 COOKING OIL Fibre, Manilla, white__ 05 Minute, 3 doz._____-_-- 4 05 Dill Pickles, Bulk Big 4 Soap Chips 8/5__ 2 30 M ' No. I Fibre 06% Plymouth, White_-__-_ 1 59) 6 Gat. 9000 3 65 Chipso, large ..._ SM on 5 ; heal ao, Ueno Oe 06% Jelsert, 3 doz._--_--_-- 1? Waa, 11 25 SALERATUS Climaline, SOF = ¢ ae fant 345 Kraft -—__ 45'Gal.. 1200. 30 00 Arm and Hammer 24s_ 1 50 a a _ saa Bale Gilles 1 a eee Craft Stripe 09% HONEY Snowboy, 12 large .._. 1 80 Lake Shore 1 lb. doz_- 1 99 PIPES Gold) Dust, 12 ta: .__ 1 86 Cob, 3 doz. in bx. 1 00@1 20 La France Laur 4 dz. 3 65 YEAST CAKE : SAL SODA Old Dutch Clean., 4 dz. 3 40 Maric. 3 doz 2 70 JELLY AND PRESERVES Granulated, 60 Ibs. es._ 1 $5 Octagon, 968... 3 90 TABLE SAUCES Sunlight, 3doz. _.. = ss 8 6 Pure, 30 Ib. pails_____- 2 60 PLAYING CARDS Granulated, 18-21% lb. mine, 246 2 480 Lee & Perrin, large___ 5 75 Sunlight, 1% doz. _____ 1 35 (mitation, 30 Ib. pails_160 Battle Axe, per doz.__ 2 65 packages. 110) Hinso 40s 295 Lee & Perrin, small___ 3 35 Yeast Foam,3 doz.____ 2 70 Pure Pres., 16 0z., dz..1 80 Bicycle, per doz._____- 4 70 Spotless Cleanser, 48, Heppes 2 160 Yeast Foam, 1% doz.__ 1 35 12 oz. Apple Jelly, dz. 95 ‘Torpedo, per doz.----- 2 50 20 64, 3 85 Royal Mint-- oo 2 Ae 13 oz. Mint Jelly, dz. 1 60 i Sani Flush, 1 doz.____ 2 e Tobasco, small... 3 B 7 oz. Cranberry Jelly, dz 90 mapono 2 dom, $15 Sho You, § 67., doz... 2 60 POP CORN COD FISH Speedee, 3 doz.___.___ 720 A-1, large Co 4s YEAST—COMPRESSED JELLY GLASSES Sure Pop, 25 lb. bags 125 Peerless, 1 Ib. boxes____ 18 Sunbrite, 509... 210 A-1, small oe 8 Ss Fleischmann, per doz._... 20 95 ; 25 25 Wryandot. Cleaner, 244 185 Caper, 3.02... ... 330 #=+%Red Star, per doz__.___ 20 % Pint Tall, per doz.____ 35 Yellow, 25 lb. bags-_-_.125 Old Kent, 1 Jb. pure____- 5 y ' ‘ 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M. A. Mittleman, Detroit. Vice-President—Arthur Allen, Grand Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice-President — Fred Nedwick, Sag- inaw. Vice-President—Richard Schmidt, Hills- dale. Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Rapids. Sec’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Every Dollar Comes from Retailing Did it ever occur to you that every dollar that comes into the great shoe and leather industries comes through the till of the retail dealer in shoes? Think that over. It is one reason why we emphasize that recovery in 1934 be- gins at the fitting stool. At no time in the history of the country has there been the awakening among retail shoe men that there has been in the last year. Dynamite could have stirred things up no more than they have been stirred and retail- ers all over the country realize as never before that the shoe man with a wish- bone where a good strong backbone ought to be, must quit and be swept away for there is no place for him in the new battle for business. The fact stands out to-day that the retail shoe industry must either sell more pairs of shoes to get more money or must get more for the shoes with the same volume of business. Popula- tion is increasing but the rate of shoe consumption is decreasing. Shoe con- sumption must be increased in 1934 to give wages and profit to the store and wages and work to the factory. We lay the truth down most forcibly— that recovery must begin with the re- tailer and that all eyes of the industry must be focused on the fitting stool. Undoubtedly in 1934, the best brains of the industry will realize that the NRA work of ’33 was simply primary school organization, in the light of the need for still greater progress in 1934. The codes first developed horizontal strength in each branch of the trade. Men of similar pursuits have learned that it is best to work together. But now comes the need for common coun- sel within an industry, taking in every branch of the trade that plays an inter- related part leading up to the fitting stool. The work of co-ordinating the industry vertically will undoubtedly come in 734, If production is to have some meas- ure of control, then the only avenue of increase is over the fitting stool and this point alone necessitates a unity of purpose from the hide to the fitting stool. Perhaps no industry in America is so fortunate in its set-up, to bring about such a co-ordinating plan—for a unit article is sold in a unit store and de- partment. The family spirit of the trade is evident because it is centered on one article. Other industries have a more com- plicated merchandising picture because of the diversity of industries they touch; but also let us remember that MICHIGAN TRADESMAN perhaps no single article is more com- plicated in its making than a shoe— in its vast variety of leather, colors, materials, ingredients and in the amaz- ing service of supplies and machinery needed for the final satisfactory article of public sale. All the more reason for a consideration of the shoe, not as the creation of an independent section of the trade but of a unified industry center- ing its interest in the final sale at re- tail. As a rule, the shoe men have been the biggest merchandise cowards on earth. In no other line of activity have profits been so small for the article and service rendered. Why? Because the average shoe man dwells in fear of his competitor. Man fear has ruined more successful enterprises than any other factor. Fear of the chains is almost stupid for they cannot compete in selection and service if the independent mer- chant would work as hard. The chain store man or manager is no different than the independent store man or manager. They are interchangeable and it would do many a store good to employ a man trained with chain store discipline. In the last analysis they are all shoe men and work for the common denominator of getting more shoes sold. In many ways there is a greater difference between the high grade cus- tom service shoe shore and the small town independent shoe store than there is between a chain store and independ- ent store—neighbors in service. If the independent imitates the high grade store he is likely to suffer greater losses than if he made his selections on the basis of what his public wants. All this is in preface of the year when courage is the pass-word and faith is the greatest word of all. Have faith in yourself, your business and your customers. They want you to make a living and a decent one, too. Things are going to be different. Mer- chants are getting together and the fu- ture will show a much healthier condi- tion in the retailing of shoes than ever before-——Boot and Shoe Recorder. —_22+s__ Shoe Output Rising Steadily With demand for Spring shoes im- proving steadily, production for this month is running about 15 to 20 per cent. ahead of January of last year, reports in manufacturing circles indi- cate. The Spring shows of retailers held in Boston and St. Louis brought a huge volume of orders into the vari- ous markets and with this backlog on their books manufacturers are steadily stepping up output. It was estimated that the St. Louis show produced or- ders for nearly two months’ average production. Shoe quotations have stif- fened with manufacturers’ clearances out of the way and retailers have more confidence in the price structure. —_+-+-+__ Trends in Retail Trade Shown by Recent Indexes Preliminary estiamtes of retail sales in November by grocery stores, variety stores, and automobile dealers, made by the Department of Commerce on the basis of new indexes which it is ‘compiling to show the trend of con- sumer buying, show increases in dol- lar volume of from 1 per cent. to 74 per cent. over November 1932. Dol- lar volume of retail financing of new automobile sales, also reported, in- creased approximately 174 per cent. for the month of November as com- pared with November 1932. Total retail sales of new passenger automobiles for the first 11 months of 1933 are shown to have been 23 per cent. greater in value than for the same 11 months in 1932; volume of automo- bile financing was approximately 37 per cent. greater for the 1933 period than last year; increased sales in re- cent months brought the 11-month to- tal for variety goods chains to just about the same level as for the same period in 1932, and grocery store sales to within 7.5 per cent. of the 1i-month total for last vear. Sales in November of new passenger automobiles at retail, computed from the number of cars sold as reported by the National Automobile Chamber of Commerce, showed an increase of 74.2 per cent. over November 1932, this be- ing the first time in 5 years that sales in November have been greater than in November of the previous year. No- vember sales were 30.5 per cent. below October this year, which is slightly less than the usual seasonal decline. Retail financing of new cars de- creased in dollar volume approximately 26 per cent- as compared with October, which decline is also shown to be largely seasonal in character. November sales of a selected sample of retail grocery stores, representing approximately one third of grocery sales in the United States showed a seasonal decrease of 1.7 per cent. from the previous month. Variety stores sales through a com- parable group of 5-and-10-cent-to-a- dollar stores showed a decline of one- tenth of one per cent. between October and November, but sales were 5.6 per cent. higher than a year ago. This in- crease, with figures for the first 11 months of 1933, is shown to indicate that the dollar value of the full year sales will be slightly higher than in 1932. Retail sales in May and June gained sufficiently to cut the heavy losses in sales compared with the previous year and turn the minus to plus signs, with the result that figures for 1933 as a whole will compare favorably with sales in 1932. MUTUAL OUNDNESS TABILITY are symbolized by THE MICHIGAN SHOE DEALERS MUTUAL FIRE MUTUAL BUILDING LANSING micHIGAN January 24, 1934 All percentages presented in these calculations are based on daily average sales ‘figures, so computed to eliminate the effect of differences in the number of working days. In the automobile computations equal weight is given to all the days of the calendar months, while in the grocery and variety stores the varying sales importance of the sev- eral days of the week is considered, These estimates are based upon fig- ures reported from groups that were selected for the purpose of obtaining an accruate index of ithe value of con- sumer purchases. Where chains are used, as in the grocery and variety store indexes, they are based on figures reported for stores continuously in op- eration since 1929, The automobile finance companies have, similarly, been in continuous operation since 1929, These estimates are the first of a group of monthly retail sales value in- dexes by means of which the Depart- ment of Commerce seeks to aid in trac- ing the movement of goods into the hands of the consumer. ——_2<--+____ Fifty Cans of Food Yearly Per Capita Consumption Six billion cans of preserved foods are now used each year in American homes, Since 1905 the consumption of canned fruits and vegetables has in- creased from 10 cans per person to a present annual consumption of about 50 cans per person. While the feature of convenience is an outstanding one to every house- wife, says Warren W. Oley, Chief of the Bureau of Markets, State of New Jersey, this trend to canned goods is actually due to recognition of the fact that those valuable and vital constitu- ents of fruits and vegetables, the vita- mins, the minerals and roughage, are actually preserved by modern canning processes, In the case of the elusive vitamins the modern canning processes are such that more Vitamin C is preserved in some canned vegetables than is often found after they have been prepared from fresh vegetables by ordinary cooking methods. Cooking after being sealed in the can, especially in the vac- uum process, eliminates much of the loss of vitamin C content which occurs when vegetables are vigorously boiled in open containers. I believe the first test of a truly great man is his humility —Ruskin. INSURANCE INSURANCE COMPANY ? j January 24, 1934 OUT AROUND (Continued from page 9) per cent and do away with all other forms of taxation. That thought, my friends, has been in the minds of taxa- tion experts for many a year and your administration, through your Gover- nor, is working now on an altogether new tax structure for this state. The Democratic administration has saved and is saving the taxpayers money. This administration is fulfill- ing its campaign promises, The general sales tax has proven to be a life-saver for this state and it is the most pain- less means of taxation ever imposed. Many of you have received your De- cember tax statement and have noticed the great reduction in the state prop- erty tax, due not only to the reduction in the state property tax but to the 15 mill tax limitation. Your property tax this year is lower than it has been for many a year. We have had com- ments from all over the state that the taxpayers have thought that their taxes were wrong because they were so low. The property owner has stood the bur- den of taxation too long. Now all, because of the sales tax, are paying their just share. H. F. Heldenbrand, landlord of the Kimbark Hotel, Bay City, writes me as follows: In keeping with all present plans, two Bay City boys and myself start for a two weeks’ drive through the moun- tains and circling the state of Flor- ida. We plan on leaving Bay City on Friday, March 16. We would be very glad to have you go with us and I per- sonally believe the trip would make things for you seem brighter and the load lighter and be a wonderful change of scenery for you. There is plenty of time for you to think into this trip, so think it over and say th eword as soon as you can decide. The itinerary planned is as follows: Bay City to Lexington, 439 miles, first day; Lexington to Chattanooga, 392 miles, second day; Chattanooga to Lake City, 283 miles, third day. Lake City to Tampa, 175 miles, fourth day; Tampa to Miami, 281 miles, fifth day; Miami to St. Augustine, 314 sixth day; St. Augustine to Augusta, 310 miles, seventh day; Augusta to Ashville, 180 miles, eighth miles, day; Ashville to Bristol, 195 miles, ninth day; Bristol to Roanoke, 200 miles, tenth day; Roanoke to Huntington, 285 miles, eleventh day; Huntington—home, twelfth and _thir- teenth day. I am certainly pleased to be consid- ered in an undertaking of this kind, but as I have never been to Florida, except occasional trips to Pensacola when I was interested in the manufac- ture of tar and turpentine at that place, I would never be content to go through the state so rapidly that I could not en- joy seeing anything along the right of way. I think Mr. Heldenbrand is a wonderful driver to plan such an un- dertaking, and perhaps he would enjoy that kind of a flying trip, but I would rather postpone my first visit to South- ern Florida until I could have more time to investigate the beautiful things to be seen en route. MICHIGAN The following letter comes to me from a local correspondent: Grand Rapids, Jan. 22 — Knowing that your heart is at the interest for the betterment and fair play of the inde- pendent merchant I would like to have your opinion on the following subject: I am not a merchant, but I am de- pending upon the independent mer- chant for my living, and, of course, his interest is my interest. I have called on merchants in about thirty different towns of twenty-five hundred population or less in the last week or so and practically every mer- chant I called on stated he has noticed a little improvement in business, but nothing what it should be, compared ° with the money that is being paid in his locality through the employment of the CWA. 3y making enquiries I have found that a large percentage of this money is being sent to the mail order houses, which does the community no good whatever. When the depression came on the people of the community went to their local independent merchant for aid. When welfare orders and scrip were first issued the chain store or the mail order house would not accept them, but the local independent merchant did. A large percentage of this money will fall on the local independent merchant to pay for the welfare of their com- munity, as we know that any money sent to the mail order house will never return to do that community any good. There have been all kinds of codes and restrictions made for the business man to bring prosperity back, so why not have some restrictions for the C W A worker? This is the point I am getting to: In order to bring prosperity back to a community money must be spent there, for every dollar spent with the chain store or sent to the mail order house takes that much life of prosperity away from that community and sends that much more strength to Wall street. So, in my opinion, there should be restric- tions to compel the CWA worker to buy his needs in the district for which the money was raised, because that dis- trict was compelled to feed, clothe and house him and his family when he was unemployed. Furthermore, I think that the inde- pendent merchant is entitled to some of the ¢ream along with the skimmed milk, as he has paid for it and always will be compelled to pay his share for the welfare of his community. I really think the CWA was a won- derful move and do believe it is one of the main turning points toward pros- perity. If this money would be spent by the CWA workers for their needs in the districts it was raised, for pros- perity would be back in much shorter time than what we think. Now, Mr. Stowe, I certainly would like to have your opinion on the above subject. George Miller. I have nothing but approval to offer, because the writer has presented his case with such clearness than nothing but commendation can be offered for the position. E. A. Stowe. —_~+~-.___ Physical Examination of Handlers of Foods Physical examination of handlers of food is required in Glendale, Pasadena and San Diego, according to the State Department of Public Health of Cali- fornia. The local ordinance of Glen- dale, making such examination man- datory, has been in effect for three years. — +++ ___ Noiseless operation is said to feature a new rubber-tired, belt driven lawn mover. It is described as especially adapted to use on terraces and uneven lawns. TRADESMAN Herman Hansen Again at the Helm Headquarters of the Michigan Retail Grocers and Meat Dealers Association, removed from Grand Rapids last spring, were returned to this city Tues- day by the board of directors with the appointment of Herman Hanson, sec- retary of the Grand Rapids Grocers and Meat Dealers Association, as exec- utive secretary and editor of its trade paper, the Wolverine Retailer. Hanson was drafted by the board to succeed Elton Viets of Flint, who re- signed Jan. 1. Viets succeeded Hanson last spring following the state conven- tion in Grand Rapids. Meeting at the Pantlind Hotel, the directors called Hanson into conference and President Paul Schmidt of Lansing urged him to accept reappointment and help lead the association out of the “red.” It was explained the board had turned to Hanson because the as- sociation had prospered under his stewardship. When Hanson turned the office over to Viets last spring the directors re- called that there was a balance of $900 in the treasury. The report of Treas- urer O. H. Bailey of Lansing Tuesday showed a defiicit of $400. Hanson founded the Wolverine Re- tailer during his tenure as executive secretary and the paper grew to its present size under his management and editorship. The board of directors set May 15 to 17 as dates for the association’s 1934 convention. Manistee was chosen as the meeting place. Besides the president and treasurer other members of the board at the meeting included First Vice President Theodore Bathke, of Petoskey, Second Vice-President Rudolph Eckhardt, of Flint, and Directors V. A. Miklas, of Muskegon, L. V. Eberhardt, of Grand Rapids and Henry Jorgenson, of Mus- kegon.—Grand Rapids Press. —_2->—____ Alcohol Items To Rise Price advances are scheduled for many types of chemicals, drugs, cos- metics and perfumes, when current stocks of alcohol, bought before the increased Federal tax went into effect, are exhausted, drug executives de- clared. The tax on distilled spirits was increased from $1.10 to $2 per proof gallon or wine gallon when below proof. Most of the distilled spirits bought by the drug and cosmetic industry is 190 proof, on which the tax was raised from $2.09 to $3.80, an increase of more than 80 per cent. This will result in a price advance on various pharmaceuti- cals, cosmetics and perfumes, varying in the degree to which the product contains alcohol. A considerable amount of advance buying was done on alcohol to beat the tax so that a price rise on compounded goods will not be necessary for some time. ——_~+-+.___ Jewish, Chinese and Italian Markets for Live Squabs Dealing direct with consumers, hos- pitals, hotels, country clubs, and sim- ilar trade, usually offers the best out- let for high-quality squabs, says the United States Bureau of Animal Hus- bandry. There is a specially good demand for squabs from the Jewish, Chinese, and 23 Italian trade in the larger cities, and this demand is usually for live squabs, whereas practically all other classes of trade require dressed squabs. The ma- jority of squabs are sold to wholesale dealers in the large cities, since this outlet will take any number of squabs at any time, although at prices lower than retail, The price paid for dressed squabs varies with their size and quality, with the season of the year, and with the market location. Some markets quote squabs at so much per pound and others at so much per dozen, these prices varying according to the weight of the squabs. Small and dark-skinned squabs bring lower prices, and extra-large, attractive squabs slightly higher prices than these quotations. Prison Farm Epidemic of Spinal Men- ingitis Death of six convicts at the Tucker Prison Farm, in Arkansas, from spinal meningitis has resulted in the United States Public Health Service supplying one of its physicians, Dr. K. E. Miller, to aid in controlling the disease. Civil Works funds are being used to build an isolation ward at the prison. The latest report from Arkansas stated that four additional cases have devel- oped. A serum has been used in treating the disease, it is explained by the Serv- ice, and is expected to be of assistance in the present outbreak, Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. IWILL BUY YOUR MERCHANDISE FOR CASH Dry Goods, Clothing, Shoes, Ready-to- Wear, Furnishings, Groceries, Furniture, Hardware, Etc. Will buy entire stock and fixtures, or any part. Also short leases taken over. All transactions confidential. Write, Phone, or Wire LOUIS LEVINSOHN Phone 27406 655 So. Park St. Saginaw, Michigan Position Wanted — Experienced dry goods man: trimmer, card writer, adver- tiser, buyer. Right-hand man. A. E. Collom, 210 N. Perry St., Pontiac, Mich. ee 617 For Sale—General store in Manistee National Forest. Invoice $4,000. Clean stock, modern fixtures, good buildings. Doing good business. Owner retiring. D. E. Hillsamer, Bretheren, Mich, 618 For Sale—Lambert coffee roaster, sev- enty-five pounds per hour capacity. Fully equipped. Nine hundred dollar value at less than half price, Address No. 620, c/o Michigan Tradesman. 620 Mr, Merchant Can You Use This Man— A man 40 years old with general dry goods, Shoes, men’s and boy’s clothing furnishings experience; capable of man- aging a small store; would like an oppor- tunity. Understand retail inventory, turn- over, mark up and mark down system, gross profit and how to maintain them. Price ranging, in stock or department for increased sales. New York experience as buyer of many lines. Write in confidence for particulars, Wallace R. Randall, Gou- verneur, N. Y. 619 24 Annual Convention of Michigan Re- tail Dry Goods Association We haven’t said much about the convention recently because we have been aware that during the holiday season and the inventory season. just following merchants are busy with their affairs in their stores. No change has been made and the date is April 18, 19 and 20, at the Hotel Olds in Lansing. We want you to mark your calendars for these days, and especi- ally all day of April 19. We have directors’ meetings of the Association and also of the insurance company and it is quite desirable to hold such meetings on the first day of the convention. It is also desirable to have a hold-over program on the third day. We wish to impress upon the minds of our members that an auto- mobile trip to Lansing early the morn- ing of April 19, to continue through the day and evening, will cover the big part of the convention program. By making your plans you can attend a snappy up-to-date convention program through the entire day and not be away from your business too long. We urge attendance the evening of the first day and the day following. On Friday, Jan. 19, was held the annual meeting of our insurance com- pany at the company’s headquarters in Grand Rapids. Ten of the eleven officers and directors of the company were present. The meeting was also attended by several policy holders who participated freely in the discussions. A complete financial report for the past year was made by the Secretary and Manager, John DeHoog. This state- ment will soon be in printed form and will be furnished to all of our mem- bers who are policy holders in the com- pany and to any other persons who may desire them. We do not consider it important that we should furnish this report in detail in this news letter. We are happy to state that in these days of business discouragement our insurance company has made a record The total ad- mitted net assets show an increase of of which we are proud. 7 per cent. for the year and the total surplus shows an increase of 16.3 per cent. for the year. The total amount of insurance in diminished, due to the decrease in the valuation of force has mercantile stocks and in many cases the retiring from business of merchants who have not been able to weather the financial storm. A optimism spirit of extreme prevailed and the meeting Was one of the most cheerful meetings that we—in our fifteen years of con- nection with the company—have yet attended. We are taking the space in this bul- letin to give the names of the officers and directors who have served the company during the past year. John N. Trompen, Grand Rapids, President. John VandenBerg, Grand Rapids, Vice-President. Directors—W. O. Jones, Kalamazoo: F, E. Mills, Lansing: A. K. Frandsen, Hastings;, Henry Holtvluwer, Grand Rapids; C. A. Mills, Grand Rapids; E. P. Lillie, Coopersville: and Henry Me- Cormack, Ithaca. MICHIGAN The two additional directors are Messrs. DeHoog and Hammond, active officers of the company. The Directors and Policy-Holders were delighted to greet Mr. Trompen in his accustomed seat as President of Mr. Trompen has fully recovered from his the company. recent illness—is back on the job in his own stores—and his usual presided with dignity and efficency. The terms of office of the President, Vice-President and Directors A. K. Mills, W. O. Jones and Henry Holtvluwer expired at this Frandsen, F. E. time. The only change made was the election of Herbert N. Bush, of Flint, to succeed Mr. Frandsen; the election of Luther B. Baker, of Lansing, as President of the company in place of Mr. Trompen; and the election of Mr. Trompen to be Vice-President in place of former Vice-President John Van- denBerg. Mr. Trompen has served the com- pany as its President practically all of the eighteen years of its existence. He has rendered a high-class service and has been devoted to the interests of the company. It was on motion of Mr. Trompen that Mr. Baker was elected as his successor. It is expected that Mr. Trompen will continue in an ad- visory capacity and all present were delighted that a man of Mr.Baker’s fine personality and successful career as an insurance man was willing to ac- cept the position. Mr. Baker is the Secretary and Man- ager of the Michigan Shoe Dealers Mu- tual Insurance Co., and is affiliated with the Michigan Millers Mutual In- surance Co. in brother, Arthur D. Baker, also emin- ent as a successful insurance man. This Lansing with his new affiliation will strengthen our com- pany to a large degree, as we are as- sured of very high-class advice and direction through L. H. Baker and his associates in the Lansing companies; and his intimate touch with insurance activities throughout the entire country. After the election of meeting recessed to enjoy a luncheon officers the at a nearby cafe and after the luncheon the meeting continued throughout the afternoon with mutual advice and en- couragement. ing the entire session by the presence of E. A. Stowe, of the Michigan Tradesman, whose advice was helpful and full of inspiration. In the near fu- We were honored dur- ture the printed announcement of the company will be included without addi- tional comment with a later news let- ter bulletin. “Let the Goodwin Plan Alone” The above is the heading of an edi- torial published in the Christian Leader with quotations from the Christan Cen- tury. The article begins, “We do not believe in churches going into the mer- cantile business through the Goodwin plan or any other plan.” The Congre- gationalist—the organ of the Congre- gational church—also Goodwin plan. condemns the For confirmation- of these state- ments please refer to page 10 of the Jan. 10 number of the MichiganTrades- man. It seems unnecessary for this office to warn our members regarding TRADESMAN any schemes of this kind. It is as dan- gerous as the old lightning rod and Bohemian oats schemes of fifty to sev- 1 a enty-five years ago. The Muchigan Tradesman of Jan. 3 has a full page on this subject and, therefore, we are do- ing our members a service to call your attention to these articles, even if we do not elaborate on the subject. When the Goodwin plan call upon you with one representatives of the or two of the local preachers, just ask them for more time to consider the subject. Members are asked to be on the lookout for passers of the following checks, as they are working in the State. The check is made payable to How- and E. Tripp, amount of $27.32, pro- tectographed. Consumers Power Co., pay roll check (in red ink in upper right hand corner. No. 1109 also in Line No. 342 and signed by the Consumers Power Co., Detroit, Michigan. A. L. Dickerson. paymaster (in blue ink). The check is red ink. Division T blue green in color and drawn on the National Bank, Michigan( in lower left hand corner). Tripp, 542 Second Saginaw, Indorsed by Howard E. Swanee St., Corunna, Michigan. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. ee The Chain-Store Racket The New York State Alcoholic Beverage Control Board prohib- its the operation of chain stores in the liquor business, knowing that such a development would be- come a racket—that is, an or- ganization which would ruthlessly destroy competition by illegiti- mate methods and the power of greater capital. What is the difference between chain stores in the liquor business and in other lines? Are dealers in other lines entitled to the same protection as liquor dealers? Prosperity would return to- morrow if the country-wide chain- store racket were eliminated. A business boom would start imme- diately. Local banks would again have substantial deposits and a healthy market for loan money. Merchants could proceed with their business without the con- stant fear that the racket will de- liberately put them out of busi- ness. Farm products would no longer be subject to price-wreck- ing campaigns. Fair values for real estate would be _ re-estab- lished, with an active demand and an open market. Nobody called the New York State law unconstitutional. It protects the rights of the individ- ual as against the racket. — oe Just So “Economy,” we heard a friend say the other evening, “is a way of spend- ing money without getting any fun out of it.” —___-<¢-—_ Let us hope that full soon there will be nothing blue but the eagle. —_~-<-___ One’s normal condition depends on sleep as well as on diet. January 24, 1934 Bond Printing Isa Business in Itself It requires not only the proper Bond Blanks but a knowledge of Bonds coupled with skill and painstaking care. We Have the Blanks We Have the Skill We Use the Care BOND PRINTING IS OUR BUSINESS We undoubtedly print more Bonds and Certificates of Stock than any other printers in Michigan TRADESMAN COMPANY tfand Rapids Dale GOMpanl OLDEST LARGEST STRONGEST Handlers of Safes in Michigan No Commission too Large No Order too Small Our prices are 10 to 20 per cent. lower than those of Chicago and Detroit dealers, due to our low overhead. ~~ a0 ere =~ 1 MICHIGAN BELL TELEPHONE CO. copan rr anas|] Onna 0 Omutual fire |] msurance companies i mutual Isfe imsurance companies JUL mutual savings banks iF i CNT m9 7-9 | ON t/ Lharve pamwvadled] dhe cy ot ain pane Any comndes€ powted foam pal (ee - 00D Aeypoeos@D qeao L/ : LU 7) ae a ee ada [/kenucsD coscd LOL WU JUST SITTING AROUND, eee NIGHT AFTER NIGHT Margaret and John have lots of friends—and are " THE MILL MUTUALS ACENCY LAN SENG DET Iles T GRARD FAPEUDSE well-liked by all. But they have no telephone to enable friends to reach them easily. So Margaret and John just sit around, night after night, missing many good times. Yet, for only a few cents a day, they could have the countless advantages of telephone service. Besides being a social asset, a telephone helps in finding employment . . . in keeping in touch with one’s work ... in “running” errands. And it offers priceless protection in emergencies, making it possible to summon doctor, firemen or police, instantly. THE DESSERTS to feature for BETTER PROFITS all during 1934 V Fastest Growing Desserts on the market. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R A N D RA,PIDS, MIC$gfHtIGAN THE RIGHT WAY TO SELL BULK CANDY ——e a dbaetend ae ee mT cae ‘ : ae. i. a ce —— 155 te f Highest Quality. Convenient Se a , Display Caddies J I e of Candy Q ° kl ° 20 A uickly, easily 4) A Weight 3 gael le ga lg aaa kee : ar, 1 iB q~ : a HL | a DISPLAY dl prepared. R YAR i i ROY/ : , CO! With Six Glass Your Choice of ‘os ek Ser PUDDING Oveupies Only 30 Varieties J 9 Varieties. ma cetay ROY, L = 3% Square Feet of Floor Space e Ask eur Jobber or Full Particulars ment is Small PUTNAM FACTORY National Candy Co., Inc. Grand Rapids, Mich. PUDDING Sell Bulk Candy —Its Profitable and the Invest- R | cy Products of | MADE wiTHt ARROW ere STANDARD BRANDS INCORPORATED BISCUITS MAY BE BOUGHT WITH CONFIDENCE AND SOLD WITH PRIDE Highest Quality ties we have to offer, Rademaker-Dooge Grocer Co. Distributors of PETER PAN COUNTRY GENTLEMAN CORN PETER PAN GOLDEN BANTAM CORN MISS MICHIGAN SWEET PEAS FREMONT SWEET PEAS BIG MASTER MALT BLUE RIBBON MALT BOUQUET TEA The House of Quality and Service 7 GOOD REASONS WHY YOU SHOULD STOCK scans Je brand = (CUES ids, maintain _ ; seven modern YOu know , et ¥ -n AND Michigan facto- ries for the can- ning of products grown by Michi- gan farmers. A complete line of canned vegetables and fruits. The finest imports from Japan are available trom our stock. Correctly Priced A Complete Line Forty-nine years of experience in Tea is embodied in the quali- LEE & CADY sia ele ale el a al al a