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F'ifty-first Year GRAND RAPIDS, WEDNESDAY, MARCH 7, 1934 Number 2633

 

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THE MAN YOU ARE

It isn’t the man that you might have been
Had the chance been yours again,

Nor the prize you wanted but didn’t win
That weighs in the measure of men.

No futile “if” or poltroon “‘because’”’
Can rowel your stock to par.

The world cares naught for what never was—
It judges by what you are.

It isn’t the man that you hope to be,
If fortune and fate are kind,
That the chill, keen eyes of the world will see
In weighing your will and mind.
The years ahead are a chartless sea,
And to-morrow’'s a world away;
It isn't the man that you'd like to be,
But the man that you are to-day.

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There's little worth in the phantom praise
Of a time that may never dawn,
And less in a vain regret for days .
And deeds long buried and gone.
There's little time on this busy earth
To argue the why and how.
The game is yours if you prove your worth,

And prove it here and now!
TED OLSON.

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7 GOOD REASONS WHY

Rademaker-Dooge Grocer Co. YOU SHOULD STOCK

  

Distributors of W. R. Roach &
PETER PAN COUNTRY GENTLEMAN CORN Co., Grand Rap- eC brand
PETER PAN GOLDEN BANTAM CORN ee alte la
MISS MICHIGAN SWEET PEAS a You know
FREMONT SWEET PEAS veo es
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BLUE RIBBON MALT ries for the can- ==
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The House of Quality and Service ee

 

 

A complete line of canned vegetables and fruits. |

 

 

THE LINCOLN NATIONAL
LIFE INSURANCE COMPANY

FORT WAYNE, INDIANA

as of December 31, 1933

|

 

 

 

 

 

ae. kl $114,046,441.95
ies lc 107,369,455.18

Net Surplus . .... $ 6,676,986.77
(to Policy Owners)

 

 

 

 

FACTS ABOUT THIS COMPANY

1. All cash demands for the year were 4. No outside interests direct the financial
amply met from income and in addition the __ policy of the Company.
’ iti t . ll

aoe cash position was materially 5. The Company has had the same able
icy celiac management for more than a quarter of a
2. This Company now stands among the Century.

first twenty life companies in the United
States with insurance in force of more than

$887,000,000.

6. Total payments to policy owners and

beneficiaries in 1933 were $16,353,785.00.
7. Total payments to policy owners and

3. The officers devote their full time to the —_ beneficiarjes since organization have been
management of the Company’s affairs. more than $98,000,000.00.

The Lincoln National Life Insurance Co.,

e A c C R E E N Fort, Wayne, Indiana
: Please send me cpoy of your detailed annual report.
| - -
General Agent 2 oo
324 Michigan Trust Building TR er tae ett ieee ee fl seer en nae
GRAND RAPIDS Street

 

 

All LNL policyholders receive detailed copies of annual report |
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ADESMAN

 

Fifty-first Year

Number 2633

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men.

 

SUBSCRIPTION RATES are as follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent.
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at dy Pocuee oi
Grand Rapids as second class matter under Act of
March 3, 1879.

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bidg.

 

 

Printed by the Tradesman Company, Under

NRA Conditions

 

 

OLIVET NINETY YEARS OLD

 

Founders’ Day Address by President
Brewer

Ninety years ago Father John Ship-
herd came into what was relatively a
wilderness and founded here an insti-
tution of higher earning. For us, his
inheritors, this event has a special and
personal meaning, but it has also a
wider and more important significance.
Michigan at that time had been a
state in the Union for seven years. But
it was still a part of that frontier which
moved slowly Westward until it
reached the Pacific Ocean and was
finally closed officially in 1890. The
pioneers who pushed the frontier suc-
cessively to the West were a mixed lot
of people. Some few were vigorous,
imaginative folk who saw in the West
a wider scope for their energies, the
possibilities of a less cramped exis-
tence for themselves and their children.
Many, perhaps the majority, were peo-
ple who had failed in the necessary
adjustment to the increasing urbaniza-
tion and industrialization of the East
and saw in the West their only possi-
ble chance to escape a burden of debt
and start even, in conditions, which,
while distasteful, seemed a_ better
choice of evils. Besides these, there was
a generous admixture of pure adven-
turers, a type of those pirates who, in
Protean guise, are ever with us. All, in
one degree or another, possessed phys-
ical courage and the kind of psycho-
logical optimism which can rationalize
defeat and keep its eye on the future,
the sort of intellectual obstinacy which
clings to a belief in the inevitability of
silver linings.

But the greatest of all those who
helped to open up our country, those
from whom our real strength comes,
were the few who came not so much
to wrest a living from a virgin conti-
nent, as to see that the fires of civili-
zation were kindled in the wilderness;

not so much to struggle with the soil
as to struggle with men. These had
something greater than physical cour-
age; they had moral courage. They had
faith in an ideal, in man’s ability
through knowledge to conquer not only
a physical world but himself as well.
That task is not yet finished. It is our
inheritance and a present challenge to
our moral courage.

These men knew what Thomas Jef-
ferson wrote in a letter, that “If a na-
tion expects to be ignorant and free,
in a state of civilization, it expects
what never was and never can be.”
They knew that if the frontier was ever
to achieve a state of civilization, men
would need more than food and shel-
ter. They knew that they must have
the means of spiritual fulfilment, the
means to develop their intellectual and
emotional capacities, the means, in a

word, for education. And so they
organized schools and_ established
churches. They knew, too, that per-

petuation of the educational process
and the advancement of knowledge
must be assured. And so they founded
colleges. Olivet was one of these. If
since then our world has become more
complex, our difficulties more involved,
the central problems which our found-
ers faced remain the same for us as
for them. It is fitting, therefore, that
we should here re-dedicate ourselves
to their ideal, re-affirm our faith in
man’s ability with courage and hope to
face the world and through knowledge
to find solutions to his specific prob-
lems as they confront him in expe-
rience.

But life is not static. For anything
to exist it must be in process, Change
is of the essence of our being. Man is
changing and the situations with which
he has to deal are changing. Process is
continuous and the only way in which
we can achieve any security for the
values we esteem is by a constant ad-
justment of our methods of action to
the needs and conditions of our lives.
All our social institutions are but the
embodiments of our methods of action
and if they are to serve a dynamic so-
ciety adequately and functionaly, they
must be kept in constant process of
reconstruction. This is particularly true
of educational institutions where so
much of our future depends on their
sensitivity to emerging situations and
needs.

It might be expected that in such a
social institution as a college, where
men should be necessarily concerned
with the frontiers of knowledge, this
process of continuous adaptation would
take place almost automatically. Yet
even colleges are not spared the frail-
ties which beset human nature, and
they, too, will stagnate and dry up un-
less the stream of change is kept flow-
ing clearly through them. If we are
to be worthy of the trust which has
been handed down to us, we must be

constantly on guard to see that this
does not happen here in Olivet.

We are living in a time of major and
fundamental changes. The increment
of our knowledge of the physical world
is proceeding at what seems a geo-
metric ratio. The bases of our social
and economic life are undergoing radi-
cal transformation. Our moral and
ethical standards are being subjected
to complete revaluation. To assimilate
the changes is alone a strain upon our
mental and spiritual resources. To
apply our new knowledges and instru-
ments to the future—to such problems
as that of leisure in a world in which
the exertions of man are decreasingly
necessary to production, or to that of
the right uses of wealth, once its distri-
bution is equitably achieved,—will re-
quire all that.we can claim of intel-
lectual and emotional power.

Except in times of financial stress
such as the present, when all group be-
liefs tend to become shaky, we have
steadfastly maintained in this country
that universal enlightenment is an es-
sential condition of democratic life.
Our educational system has been built
up on the theory that the democratic
ideal is impossible of achievement on
a basis of popular ignorance. But we
are now beginning to realize that if
our civilization is to survive the tests
to which it is being put, simple literacy
is not going to be enough. And if we
have any real desire to build a better
world than we have yet known, we
shall have somehow to make it possi-
ble for all of us in accordance with our
varying capacities constantly. to ex-
tend our knowledge and wisdom to the
utmost limits of our capabilities.

While perhaps our greatest educa-
tional need at the moment is the exten-
sion and improvement of our facilities
for adult education, only second in im-
portance is the improvement of col-
lege education. The dynamic of change
is such in our time that we cannot
wait for future generations, but it is
those now in college who must next
take over the burden under which we
of the middle years are struggling so
inadequately. Unless they are better
able than we to understand and direct
the course of events, there are sorry
days ahead for our civilization.

Now we have often been told of late
years that too many people are going
to college. This I do not believe.
We might well ask, however, whether
the right people are going to the right
educational institutions, and whether
they are getting all that they should for
the time and money spent in the proc-
ess. In the answer to these questions
lies the determination of the value of
our whole educational system.

There can be little doubt that our
colleges have laid themselves open to
the charges of unreality and inefficien-
cy which have been levelled at them.
Too often, living belatedly in a world

now gone, what they have been doing
and their methods of doing it have been
remote from the interests and_pro-
cedures of the modern world beyond
the cloister, and too often, while being
well-run businesses, they have been in-
efficient as educational institutions.
Too often, the very machinery of
business-like efficiency has obscured
their fundamental purposes. And con-
fused about their aims, they have been
inevitably confounded in their func-
tions.

Apart from providing for the physi-
cal welfare of students, which we now
take very much for granted, and set-
ting aside such fortuitous by-products
as “contacts,” friendships, et cetera,
discussion of the aims of education has
chiefly centered about such things as
passing on the cultural heritage, char-
acter building, training for leadership,
training for citizenship, and prepara-
tion for life. But what do we know of
these things? What do we mean by
the cultural heritage and how are we
to pass it on? What constitutes a de-
sirable character? Desirable for what?
And how are characters built? Is
there such a thing generically as a
leader, and if so what are his attri-
butes and can men be trained to lead?
Again, what are the characteristics of
the good citizen, can they be conscious-
ly cultivated and if so, how? More-
over, how can a process which is a
vital part of life be a preparation for
life, and if it can be, what kind of a
life is it to prepare for?

We have little or no knowledge with
which to answer these questions. Un-
til they can be answered, then, what
we need perhaps is a more organic con-
cept of education, a more generous
view of its aims. Education is not
something which is done to people at
specific times and in specific places;
it is something that happens con-
stantly inside of people. It is a proc-
ess of growth, a function of life and
co-terminus only with it. As concerns
the individual, John Dewey has defined
it in its most general terms as that
process of “continuous reconstruction
of experience which adds to the mean-
ing of experience and which increases
ability to direct the course of subse-
quent experience.”

That formal phase of education in
school and college when we are con-
centrated, so to speak, on catching up
with the intellectual procession, is a
part of life and cannot be separated
from it. The process of learning is a
part of experience and as such is no
more a getting ready for something
else than any other part of our expe-
rience is a preparation for anything but
more experience. Our concern, there-
fore, should be less with passing on
our cultural heritage, which smacks
of preserving the status quo, and more
with the on-going process of building a
culture. In a world whose parts grow

 

 

 

increasingly interdependent, we have
need, to be sure, of all the resources
of the cultural heritage of the whole
world. But the value of a knowledge
of the past lies in its power to illum-
ine the present and unless it relate in-
timately and actively to our present
“doings and under-goings,” it is but a
chimaera bombinans in vacuo.

To create a great culture implies the
creation of a great society. To do this
we shall indeed need good citizens.
Good citizens, however, not in the
sense of men who can be counted on
to fit without friction into the present
scheme of things, but in the sense of
men who are keenly aware of the pos-
sibilities of a dynamic universe and
who are alert to assist in that contin-
uous reconstruction of society which
is essential if the welfare and enjoy-
ment of human creatures is to increase
on this earth. To provide conditions in
which such men can grow should be
the general aim of our educational
system, and the functions of its parts
should be so clearly discriminated to
this end that individuals can be guided
into those channels where their capa-
bilities can best be realized and devel-
oped.

Until recently in the realms of high-
er learning there has existed great con-
fusion in this respect and our institu-
tions have too often tried to be all
things to all men. At the root of the
matter lie four basic misconceptions:
A superficial view of democracy which
has led to the consideration of educa-
tion in terms of groups and averages
rather than individuals: a wrong con-
cept of scientific method which has led
to the application of objective and
quantitative standards where subjec-
tive and qualitative values are para-
mount; a false view of what consti-
tutes intellectual freedom which has
led to the fallacies of the elective sys-
tem; and the mistaken idea that edu-
cation is a process of teaching rather
than one of learning.

Slowly we are recovering from these
mistakes. We are coming to realize
that the world is composed of unique
individuals, with wide variations of
capacities, desires and capabilities, that
capacities, desires and capabilities: that
society is a means, not an end; and that
adaptable to the needs of individuals,
individuals living in society to be sure
and inseparable from it, but none the
less, unique individuals, members of a
group organization whose fundamental
purpose is to promote individual wel-
fare and happiness. Not only are indi-
viduals susceptible of different kinds
and degrees of development to which
different methods are applicable, but
our institutions as well are variously
suited to perform different functions
and these must be carefully distin-
guished for efficient performance. We
are learning, too, that it s no true free-
dom which puts each student through
the same process yet permits him to
flounder in a welter of details wherein
he is too inexperienced to distinguish
values. We are beginning to realize
also that we are not taught things, that
we only learn them, and that true edu-
cation is only possible where there is
freedom and leisure to learn amongst
the materials of learning.

MICHIGAN

Increasingly our junior colleges and
state universities are taking over the
functions of higher training schools for
the general run of our young people.
The professional and graduate schools
of these universities go considerably
beyond this in many instances, but
relatively few attend them, and many
of them are by no means what they
might be as regards the quality and
value of their work. In general, how-
ever, most of our young people who
are capable of a minimum degree of in-
tellectual development beyond the high
school level and who are susceptible of
technical and vocational training are by
way of being provided for. But those
of greater ability, those who are capa-

TRADESMAN

necessary institutions, many more must
come to realize their opportunities and
attempt to do something besides dupli-
cate in a less effective way the offerings
and procedures of the higher training
schools.

In order properly to perform. its
function of affording an education to
the educable rather than a training for
the generality of citizens, the college
should confine itself to providing an
opportunity for study in the “liberal
arts and sciences” and in general to
the intellectual rather than the tech-
nical aspects of these studies. A col-
lege should be a “seat of learning” and
in it all the elements of its life should
contribute to the intellectual develop-

 

Joseph H. Brewer, Jr.
President Olivet College

ble of real education, as opposed to
training, those who have the capacity
to become in a sense men with a pro-
fession rather than professional men,
those from among whom the “cultured
leaders of a democracy” might develop,
have far to seek a place where they can
truly learn, where there are no limits
set to the amount they can learn and
where no impediments are placed in
the way of their learning.

Our colleges of “liberal arts” and
especially our smaller colleges are ad-
mirably suited to provide the condi-
tions in which such men can grow.
Some are already aware of their pos-
sibilities and are trying to adapt them-
selves to perform this function in our
educational “system.” But if we are
to be adequately supplied with such

ment of the individual; every part of its
existence, physical, emotional, occupa-
tional, recreational, should be directed
to this end. This is simply to say that
in an educational institution, education
should always come first and that the
test of its administrative efficiency lies
in its ability to promote rather than
hinder the growth of the individual in
knowledge and wisdom .

But while the college should make
as clear a distinction as possible be-
tween education and technique, this
should in no way imply a denial of the
value of performance in any field, for
all learning is sterile which does not in
some way lead to action. The empha-
sis in the college, however, should be
on learning rather than on doing. But
learning itself, as distinguished from

March 7, 1934

being taught, is of course a form of
doing. What is meant, therefore, is
that the college should be interested in
the release of intelligence, the use of
ideas, rather than the memorization of
facts: technique should there inform
knowledge rather than knowledge play
the hand-maiden to skill. Moreover,
quality should be the touchstone in all
that the college does and nothing
should there be attempted which can-
not be well done.

It should be the privilege of the
college to take all knowledge once
more for its province, to try to see
knowledge whole and to concentrate
on under-graduate, pre-professional,
pre-vocational, education. Those men
should staff the college whose primary
interest is in general ideas and who are
sympathetic to the young. In such an
institution research, though not ex-
cluded, should assume a position of
secondary importance. As we move
continually into new “climates of opin-
ion,” a re-interpretation of our knowl-
edge of the past in the light of the
present is constantly needed and this
is a worthy and suitable task quite
sufficient to engage the greater part of
the energies of a small college.

It should be the function of the col-
Igee to provide for those capable of
profiting by it, an opportunity to ac-
quire that body of knowledge which
constitutes the minimum furnishings of
the civilized mind, the broad basis of
“liberal culture” on which more spe-
cific knowledges and techniques must
rest and from which they derive their
significance. The college should make
it possible for a student to acquire a
unified view of man’s knowledge and
to discover the bearing of the fields of
knowledge upon his own activities; to
find out what kind of world, physical,
social, economic, and cultural, he lives
in and what his own place in it is; to
acquire such tools of learning as he
has not already come by; to explore and
test out his own capacities and desires
and on the basis of a knowledge of
these to formulate a plan for his life
towards which he can consciously di-
rect his efforts: and to acquire finally
against this background such special
knowledges and skills as will prepare
him or start him on the way to a prep-
aration for performing a definite func-
tion in society.

This groundwork of civilized knowl-
edge must, however, be organically
conceived and its organization must be
purposive in the highest degree. Each
student’s work must be clearly per-
ceived as an organic whole, built upon
his needs and adapted to his abilities.
This cannot be achieved by any meth-
ods which smack of bits and pieces
and which tend to obscure the relation
of the parts to the whole. Moreover,
learning is a process which requires
time and leisure for connected reading
and meditation and the life of the col-
lege must be so organized as to make
these things possible. It is inevitable,
therefore, that the lock-step of courses,
time schedules, hours, points, credits,
quizzes, grades, course examinations,
all the elaborate machinery by which
we conceal ignorance, should be brok-
en up.

We must embark upon a tremendous
simplification of all our procedures if
we are ever to resolve our present con-

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March 7, 1934

MICHIGAN

TRADESMAN

 

3

 

fusion of means with ends. The meth-
ods adopted must be sufficiently flex-
ible to permit each student to do work
adapted to his individual needs and in
close intimacy with a more experienced
worker in the same field. He must
have the freedom to work by himself,
and at his own pace. He should even
have, if he wants it, an immunity from
teaching. And the system must also
free the teacher to become once again
a learner, to pursue further studies in
his chosen field, to keep up with what
others are doing outside, to be more of
a man, less of an administrative drudge
and a phonograph record. As part of
the process of simplification, it is clear
that mastery of a field of knowledge
should be substituted for the accumu-
lation of credits as an objective and,
therefore, those examinations which
have definitive significance for the stu-
dents’ progress through the college
should be few and of the “comprehen-
sive type” conducted if possible by out-
side examiners, or at least by a body
independent of individual teachers. The
organization, too, while individualistic
in its functions, should be essentially
social in its methods of operation and
afford a basis of normal relations for
the working life of the community. The
fantasies of administrative machinery
and the attitude that education is only
a preparation for life (plus, of course,
the relative poverty of teachers which
has made any but a cloistered exis-
tence practically impossible for them)
have tended artificially to remove col-
leges from the processes of normal hu-
man intercourse. Where, however, the
educational process can be conceived
of as a co-operative venture in learning
in which both old and young are joint-
ly engaged and there are no artificial
barriers between teacher and _ taught,
where the activities and procedures of
the group, since they spring from so-
cial needs, are social in their methods,
the sanctions and disciplines of civil-
ized societies will have a chance to
operate. In such a group, governed by
a single objective, learning, and in
which that learning is always related
to the present, all its activities, both
“curricular” and “extra curricular,” and
all the materials of life in the whole
surrounding community, whatever they
may be, will be made use of to fur-
ther this end. Thus the college may
become not just a simulacrum of a civ-
ilized community, but a functioning
part of the world of our time.

If this is to be achieved it must be
made constantly clear that the function
of the whole college is learning, that
it is its raison d’étre, that all who are
there are there for that purpose. The
responsibility for getting an education
must be placed squarely upon the stu-
dent’s shoulders. It must be made clear
to him that it is nobody’s duty in the
college to teach anyone else anything;
that if he has come there, he has come
to learn; that the faculty are them-
selves busy with learning and are there
to help him only in so far as he needs
and wants help; that no one but him-
self will benefit by his presence in the
college unless and until he has learnt
enough to be of help to other learners.

It must also be made clear to him by
what is expected of him that the get-
ting of an education is a serious full-

time, man-sized job, worthy of his best
efforts. Vacations, too, must be treated
as a part of the college year, not as
releases from the burden of study, but
as opportunities for further work and
the use of facilities outside the college
for further learning.

If the college is to place this respon-
sibility on the student, it must also
make it clear that it considers him cap-
able of taking it. It must assume de-
spite any appearances to the contrary,
that its students are now grown-up,
men and women of the world who have
put away childish things and are cap-
able of conducting their own affairs. Of
course the college must inevitably
stand to some extent in loco parentis
to its students, but it of all institutions,
should be an example of enlightened
modernity, not blindly and blindingly
authoritarian in its attitude. We have
been guilty in the past of prolonging
criminally the adolescence of our chil-
dren by too much coddling. The world
has great need of adult minds with the
strength of body to make them effec-
tive and it can ill afford to let the
young spend more time than necessary
in the progress of growing up intellec-
tually and emotionally. We must give
our children expectations of manhood
to live up to if we want them to grow
up. Even the cleverest of us learns
little save by the method of trial and
error and we must give our children as
early as possible what we demand for
ourselves, the freedom to make mis-
takes, the freedom to find themselves.
But by living with them in intimacy
without hypocrisy, by trusting them
with the freedom of taking responsi-
bility for their own actions, and by the
civilized considerations of friendship,
we can hope perhaps to bring them to
the beginning of wisdom.

We might well indeed take as our
objective the oft-quoted words of Bis-
hop Lowth and try to make of our col-
leges places where “the agreeable and
improving commerce of gentlemen and
scholars in a society where emulation
without envy, ambition without jeal-
ousy, contention without animosity, in-
cite industry and awaken genius;
where a liberal pursuit of knowledge
and a genuine freedom of thought are
raised, encouraged, and pushed for-
ward by example, by commendation
and by authority.”

By so doing here in Olivet we shall
perhaps in our time be able to justify
the hopes which our founders must
have entertained of us ninety years
ago, pro Christo et Humanitate.

Joseph H. Brewer, Jr.,
President Olivet College.

—_2-<.__

From The Cloverland Of
Michigan

Sault Ste. Marie, March 4 — Our
weather bureau records show that
February, 1934, was the coldest at the
Sault and that the snowfall was the
heaviest in the history of the weather
bureau, but we don’t claim any mo-
nopoly, as we know that the whole
country got a share of winter. Now
we are wondering about the condition
of the roads when the snow starts to
go—always something pleasant to look
forward to.

L. H. Davis, president of the Mich-
igan Northern Power Co., residing

Items

 

in New York, will be at the Sault
sometime next week to discuss with
representatives of the state highway
department and the city commission

the matter of the Ashmun_ street
bridge. Mr. Mallard, when in this city,
said he could see nothing that would
stop the bridge project from going
through and that the approval of the
Michigan Northern Power Co. on
abutment plans was all that was nec-
essary

Those who hoped this session of
Congress would restore 2 cent postage
are now beginning to feel they'll be
lucky if the rate isn’t changed to four
cents.

Sir James Dunn and Sir Arthur Bal-
four, cousin of the late Lord Balfour,
both of London, England, will be the
principal speakers at the annual ban-
quet at the Sault Ontario Board of
Trade to be held at the Windsor Ho2
tel Monday evening. The speakers are
both men of prominence in the indus-
trial life of England, A delegation of
our Chamber of Commerce will be in
attendance.

The poor at St. Ignace are being
looked after by the CWA administra-
tion. A car of supplies, including flour,
butter, smoked meat, and canned beef
were distributed Thursday. The dis-
tribution will continue each Thursday
from the court house. A large number
of applicants are already employed on
CWA work, usually as common labor-
ers, yet they find that it is impossible
to support themselves and their fami-
lies. A week’s income at common la-
bor on the CWA is now $7.50. Appli-
cants with from five to ten dependents
are not unusual.

“Old John” Luberto, age 91 years,
died last week after a three year ill-
ness. Old John, as he was known by
all of the old settlers, was a remark-
able old man, born near Naples, March
1, 1843. He came to the United States
in 1874. His life had been a series of
difficulties which he faced with admir-
able courage and not a little acumen.
John’s father died when he was seven.
He was apprenticed to men who had
worked with his father making barrel
staves. When still a young man he
became their business competitor con-
tinuing his father’s enterprise. He
married and at the age of 31 he came
to the United States, living in New
York for a short time. He subse-
quently went to Brooklyn, where he
engaged in business With his stock on
hand, twenty-two cases of spaghetti,
he came to the Sault in 1888 deter-
mined to build a business which would
grow with the town. He opened a lit-
tle store on Water street, worked on
the canal, while his wife kept twelve
boarders and roomers. Then came the
Sault’s big fire. Old John had no in-
surance. James Rye offered to help
him while other places on the street
were burning. He loaded his dray with
groceries and took them to a new loca-
tion on Portage avenue where the Soo
Wholesale Co. now stands, and re-
turned for a second load. When he
came back, the first load had been
stolen. Despite his difficulties—and
minus his original stock of spaghetti,
a food he introduced into the Sault
when there were but three Italians in
the city—Mr. Luberto started in busi-
ness again. He worked day and night,
often twenty hours a day, as he catered
to marine trade. He also sold confec-
tionary and tobacco, which he carried
On until he was unable to conduct the
business, which is now carried on by
his daughter-in-law, Lucile, who also
looked after Old John for a number of
years until he passed away. He was
the most wonderful man the writer has
had the pleasure of knowing for the
last 34 years, selling him merchandise
and knowing him as an honest man
and a good business manager. In the
winter his business was always poor,
with very little money in sight, and he
was obliged to go into debt until the
spring business opened. During the
dull time old John called on his banker
for a loan of $100 to carry him over
the winter month, instead of asking the
wholesaler to be his banker, as many

 

do, so that he never missed paying his
bills weekly Many other good quali-
ties made his life well spent.

Doctors get some funny answers,
like the one who scolded the patient,
saying, ‘‘Surely you know better than
to look for escaping gas with a lighted
match.” “Well, Doc,” explained the
patient, “it said on the box that it was
a ‘safety match.’ ”

Walter A. Lippold, 45, manager for
the Hewett Grocery Co., at Ishpem-
ing, passed from life Tuesday in the
Ishpeming hospital, where on Febru-
ary 6 he underwent an operation.

He was born in Escanaba December
26 1888, and spent most of his life in
that city. He worked as book-keeper
for the National Grocery Co. and later
joined the Hewett Co. He went to
Ishpeming two years ago to take
charge of the Ishpeming branch.

Mr. Lippold was well known for his
musical attainments and in Ishpeming
he organized and directed the Bethany
Lutheran church choir. He was a dea-
con in the same church and a member
of the Brotherhood, Fraternally he was
a member of the Escanaba lodge of the
Masonic order and the Shrine and
Consistory,

Surviving are his wife and three
children, Harland, Louis and Dale, of
this city; his parents, Mr. and Mrs.
Louis Lippold, of Escanaba; a sister,
Mrs. Alma Neutzel, of Milwaukee, and
two brothers, Dr. Paul and Alfred Lip-
pold, of Detroit.

Services were conducted Thursday
afternoon by the Rev. Theodore Mat-
son. Burial took place in Escanaba.

William G. Tapert.
—_2>-.____
Making a Fad Sell Pads

Entertainment as well as utilitarian
value is lent heat-proof dining table
pads by a western department store.
To game-loving purchasers the store
offers, for a fee, to stamp roulette lay-
outs on the backs,

 

 

} BF
5

There’s Extra Business

“ON THE AIR”

@ Carnation’s immensely popular
“Contented
reaches many of your cus-

radio program, the
,

Hour,’

tomers, every Monday evening.
Tune in yourself—hear the Carna-
tion quartet, concert orchestra,
Lullaby Lady, Gene Arnold, and
Jean Paul King. They’re all work-
ing to help you sell more Carnation

Milk.

Carnation @
Cia

**F; rom TL

Contented |e

 
 
     

fe
efter wi 00 Gua maar

WORLD’S LARGEST-SELLING
BRAND OF EVAPORATED MILK

 

 

4

 

MICHIGAN

TRADESMAN

March 7, 1934

 

MOVEMENTS OF MERCHANTS.

Galien—The Galien State Bank has
increased its capital stock from $25,000
*to $50,000.

Lansing—The Bank of Lansing has
increased its capital stock from $100,-
000 to $250,000.

Detroit—The Peterson Glass Co. has
been organized with a capital stock of
$3,000, all paid in.

Detroit—The West Side Paper Co.
has been organized with a capital stock
of $1,000, all paid in.

Pontiac—The Wolverine Brewing
Co. has increased its capital stock from
$115,000 to $300,000.

Lake City—The Lake City State
Bank has increased its capital stock
from $25,000 to $50,000.

Pellston—Earl Bonter has opened a
new grocery store and meat market in
the Eaton building here.

Detroit—The Stove Sales, Inc., has
been organized with a capital stock of
$10,000, of which $2,500 is paid in.

Detroit—The C. F. Adams Co., 4606
Woodworth avenue, has changed its
name to the New Merchandising Co.

Detroit—The Three Brothers Dry
Goods Store, Inc., has increased its
capital stock from $4,500 to $15,000.

Detroit—The Simmons Boiler Co.
has been organized with a capital stock
of $60,000, of which $49,080 is paid
in.

Detroit—The Cord Multiple Prod-
ucts, Inc., has been organized with a
capital stock of $5000 of which $4000
is paid in. :

Grand Rapids—Th Central Michi-
gan Paper Co., 31 Market avenue, has
reduced its capital stock from $300,000
to $150,000.

Owosso—The Owosso Livestock
Sales Co. has been organized with a
capital stock of $15,000, of which
$7,200 is paid in.

Detroit—iGeorge W. Clunis, Inc.,
has been organized to engage in the
undertaking business. The capital stock
is $4,000, all paid in.

Detroit—The National Baking Co.
has been organized with a capital stock
of $20,000, all paid in. The factory is
located at 3028 St. Antoine street.

Lansing—The Portable Gravel, Inc.,
has been organized to mine and sell
gravel. The authorized capital stock
is $25,000, of which $6,000 is paid in.

Detroit—The Allied Engineering Co.
has been organized to design and erect
industrial plants. The authorized cap-
ital stock is $50,000, with $5,000 paid in.

Pullman—The Pullman Co-operative
Industries, Inc., has been organized
with a capital stock of $50,000, of
which $4,400 is subscribed and $1,650
paid in.

Highland Park—The John E. Green
Plumbing & Heating Co., Inc., has
been organized with an authorized cap-
ital stock of $25,000 of which $15,000
is paid in.

Chelsea—The Kemp Commercial &
Savings Bank has changed its name to
the Chelsea State Bank. It has in-
creased its capital stock from $60,000
to $110,000.

Petoskey—W. B. Van Every has en-
gaged in the retail grocery business.
Mr. Van Every’s father was formerly

engaged in general trade at Van for
many years.

Detroit—The West Warren Shoe &
Leather Co. has been organized to en-
gage in the shoe business at 7115 West
Warren avenue. The capital stock is
$4,200, all paid in.

Lincoln Park — Heiney & Per-
cue, Inc., has been organized to en-
gage in the retail drug business at 1684
West Fort street. The capital stock is
$10,000, all paid in.

Lincoln Park—The Supreme Malt &
Feed Co., Inc., has been organized to
deal in malt and hops and feed for
dogs and other animals. The author-
ized capital stock is $5,000, of which
$2,000 is paid in.

Lansing—The state board of tax ad-
ministration recently announced new
regulations under which feed to live-
stock and poultry “for marketing pur-
poses” would be exempted from the
3 per cent. sales tax.

Cedar Springs—Donald Wolbrink,
son of Mr. and Mrs. I. M. Wolbrink
of this village, who received his mas-
ter’s degree in landscape architecture
at Michigan last June, will be given a
position at the university as assistant
to Prof. H. O. Whittemore, landscape
architect.

Lansing—Charles M. Yates has been
elected president of the Dudley Paper
Co. to fill the vacancy caused by the
death of William C. Dudley. Yates
was formerly vice-president of the
company. Other officers named are
O. J. Schuon, vce-presdent; L. H.
Vaughn, secretary, and W. E. Mc-
Comb, treasurer.

Cadillac—Mrs. C. R. Smith passed
away last week at Ann Arbor while
undergoing a major operation. Mr.
Smith was formerly landlord and own-
er of the Hotel McKinnon, now known
as the Hotel Northern. He has been
connected with the Cadillac Board of
Trade many years and is well known
throughout the state.

Reed City—Gordon P. Miller, son of
Mrs. W. H. Clarke, of this place, who
has been at Honolulu the past 5 years,
has opened offices with a view to rep-
resenting shoe and clothing manufac-
turers. He recently resigned his posi-
tion as assistant professor of political
science in the University of Hawaii,
from which he was himself graduated.

Big Rapids—Appointment of J. R.
Bennett, local business man, as tem-
porary receiver for the M. A. Guest
Co. was made last Wednesday by
Judge Ear! C. Pugsley, sitting in the
Newaygo county court at White Cloud.
The appointment was made following
the presentation of a petition, by the
stockholders and officers of the com-
pany, for a receiver.

Onekama—Word has been received
from . W. Ullspurger of Sturgeon Bay,
Wis., that he and Mr. Christianson
have leased the canning factory here
again for the coming season. It is un-
derstood that much of the machinery
used the past season is to be rebuilt
and some new equipment added, and
that the entire arrangement inside. the
factory is to be changed to add to its
efficiency. All of last season’s pack has
been shipped out.

Lansing—A new pumping outfit de-
signed for heavier fluids is being
brought out by the Novo Engine Co.
and one of the units is now being given
a tough try-out in the sewage disposal
plant of the city of Grand Rapids. The
unit is designed to hoist 100 gallons a
minute of heavier fluids and to date has
proved all that the company claimed
for it. The Grand Rapids sewage dis-
posal plant is one of the most modern
in the country and has use for such
units to reduce costs and to increase
pumping efficiency.

Spring Lake—Mrs. Robena Schwab,
wife of George Schwab, Sr., prominent
Spring Lake business man for many
years, died March 1 at her home after
a long illness. Mrs. Schwabs condition
became critical about two weeks ago.
She was 52 years old, born Dec. 12,
1881, in Ferrysburg and had lived in
this section all her life. Mrs. Schwab
came to Spring Lake to live 25 years
ago. Her maiden name was Robena
Hayden and her family were well
known early day residents of Ferrys-
burg. Mrs. Schwab attended the
Presbyterian church. The body was
removed to the Ringold funeral home
where funeral services were held Sun-
day at 2:30 p. m. by Rev. Adam G.
Westmass of the local Presbyterian
church. Burial was in Spring Lake.

Lake Odessa—Walter W. Ireland,
39, a commercial traveler from East
Lansing, dropped dead in a local hard-
ware store last Tuesday. A physician
said death was due to a heart attack.
Mr. Ireland represented the Stollberg
Hdw. Co. of Toledo, and was in the
James S. Scheidt store here. Mr.
Scheidt, the proprietor, was in the
front of the store waiting on a cus-
tomer and when he went back to his
desk he found Mr. Ireland on the floor.
A doctor was called and Mr. Ireland
was pronounced dead. Mr. Ireland had
been a resident of East Lansing for
the past five years, having previously
been a resident of Yonkers, N. Y.,
where he was a member of the Baptist
church. A World war veteran, he was
stationed at Battle Creek, serving in
the personnel and allotment depart-
ment.

Lansing — Celebration of the 40th
anniversary of the founding of the Hull
Furniture Co., which occupies the store
building at 912-916 East Michigan ave-
nue, calls attention to the fact that
three generations of the Hull family
are represented in the present person-
nel of the firm. The founder, Elmer I.
Hull, is still the active head of the or-
ganization, together with the son, Ray-
mond P. Hull. In addition are the two
grandsons of the firms founder, Ray-
mond M. and Edward I. Hull. The
firm was established in St. Johns in
1894. Six years later the founder took
into the organization his son, and they
continued in business there until Oc-
tober, 1927, when the organization was
removed to Lansing. The present
building occupied by the store was
constructed for their occupancy and
has been the only home of the Hull!
firm in Lansing.

Mason—Funeral services for Albert
L. Vandercook, the first man to carry
the mail from Mason to Dansville, were

held to-day. Burial was in Maple
Grove Cemetery. Mr. Vandercook died
Monday. Mr. Vandercook, who was
87 years old, came here when he was
a small boy. After carrying the mail
he became a drayman and then a gro-
cer. On Christmas Eve, 1868, he was
married to the former Avis Jane Smith,
who survives him, as do three children
and a number of grandchildren. He re.
ceived his early education in the frame
building which was Mason’s first
schoolhouse and later turned into a
storehouse by a furniture dealer. The
dealer a few years ago found Mr. Van-
dercook’s first primer, with his name
scrawled across the cover, which had
been left there for three-quarters of a
century. Mr. Vandercook was the old-
est member of the Mason Methodist
Church. having joined it 70 years ago.

Muskegon—The Investors’ Protec.
tive committee of the Chamber of
Commerce to-day issued a warning
against a photo enlarging racket re-
ported in progress again in Greater
Muskegon, A Muskegon woman re-
ported she had been promised a framed
enlargement the week of Feb. 22 but
had not yet heard from the salesman
to whom she paid 98 cents for the en-
largement and $1.25 for a frame. The
salesman gained an audience by offer-
ing the woman her choice of a number
of envelopes. In the one she drew was
enclosed a card upon which was print-
ed: “Prize Coupon—Value $30—Must
3e Used To-day.’ She was then told
how lucky she was for the rest of the
envelopes were empty, and was offered
the enlargement for 98 cents, 50 cents
to be paid in advance and 48 cents upon
delivery of the enlarged and tinted
photograph. When the man returned
a few days later he brought an untinted
proof of the enlargement and proposed
to sell the woman a frame for about
$5. Not wishing to pay that much, the
woman agreed to give $1.25 for an-
other frame. The Investors’ Protective
committee through the Better Busi-
ness Bureau is investigating a Chicago
firm the salesman supposedly repre-
sented.

 

Manufacturing Matters

Detroit—The Manufacturers Jobbing
House, Inc., has increased its capital
stock from $5,000 to $15,000.

Detroit—The Myron Manufacturing
Co. has been organized with $10,000
capital stock, all paid in, to engage in
the manufacture of automobiles,

Detroit—Artxe Lubricants Co. has
been organized to manufacture and
blend lubricants with a capital stock of
$10,000, of which $5,000 is paid in.

Kingston—The Kingston Butter Co.
has been organized to manufacture and
sell dairy products. The authorized
capital stock is $2,500, of which $1,500
is paid in.

Sturgis—Sturgis is assured of a new
factory with announcement that Lewis
M. Rishel, Holland, had bought the
building occupied by the Grobhiser
Cabinetmakers Co., furniture manufac-
turers and would start without delay
the manufacture of electrical appli-
ances. Manufacturing operations are
expected to start within 90 days.

 

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March 7, 1934

MICHIGAN

TRADESMAN

 

Essential Features of the Grocery
Staples

Sugar — Local jobbers hold cane
granulated at 4.90c and beet granulated
at 4.70c,

Coffee—With domestic consumption
in February reaching the highest fig-
ure recorded for the month in fifty-
two years, prospects are that the cur-
rent advancing trend of coffee prices
will continue in the near future, al-
though at a slower pace. The upturn
in price received a further impetus
when the Brazilian Government indi-
cated that its surplus destruction pro-
gram would be continued unchanged,
notwithstanding the fact that only
200,000 bags of coffee were burned in
February, as against the previous
monthly average of 1,000,000. Inter-
ests with strong financial backing are
currently reported to be accumulating
stocks substantially in excess of their
distribution requirements in the com-
ing months. Their incentive is said to
be depreciation of the dollar despite
the advance of 2c per pound since the
beginning of the year.

Canned Fruits—This week marked
a resumption in the higher trend of
canned foods, when packers of Hawai-
ian pineapple announced advances of
5 @ 25c on about all sizes and grades
_left unsold, while at the same time
prices on Florida grapefruit were being
advanced, withdrawn or quoted only
temporarily pending an advance. Ha-
Waiian pineapple is in very good shape,
with sellers reporting an active demand
all along and particularly so since it
became evident recently that higher
prices were near at hand. The advances
in pineapple and grapefruit make for
much stronger sentiment in California
fruits and it will not be surprising to
see at least some items go up.

Canned Vegetables—The major veg-
etables are strong and there is a fairly
good routine demand, with no evi-
dence of pressure to sell, California
tomatoes seem to be firm to somewhat
higher, while Maryland goods are un-
changed. Canned corn is also some-
what stronger.

Canned Fish—Canned salmon con-
tinues very firm at present levels and
there is some talk of an advance in
Pinks, because stocks are down to
some 800,000 cases unsold, the lowest
in many years, Fancy salmon is mov-
ing along very well and even the me-
dium grades, which in other years
proved more or less a drug on the mar-
ket, have been moving more freely.

Dried Fruit—Dried fruit prices con-
tinued to show a firm to higher trend
in California. This week was marked
by further rises in Santa Clara prunes,
while Thompson raisins are expected
to go up, in view of the present high
sweatbox market. First hands assert
that they are paying about $61 or $62
a ton, sweatbox, for Thompsons now
and that they will have to get higher
prices. All seeded types of raisins are
in very active demand, with prices in-
clined to go higher.

There were no particular changes in
this market. Jobbers were reporting a
good volume of business here. Both the
local and interior trades were taking
several items quite freely, They have
not responded quite so readily to apri-
cots, however, and ’cots continue to be

quoted here at less than Coast prices.
Dried figs have not been doing so well
either, although there has been a pretty
fair call for packaged figs. Easter is
expected to lend considerable impetus
to fruits, and probably lead to much
wider use of raisins because of com-
paratively high shelled nut prices.
Nuts—Shelled nuts were fairly ac-
tive this week and price movements
were mainly upward. Levant filberts
showed a tendency to ease off on the
spot, because of the poor demand, as
also did Barcelonas. While the supply
is light, domestic users have apparently
turned to other nuts. Manchurian wal-
nuts, on the other hand, were a trifle

higher and French walnuts unchanged.

Almonds were steady and quiet. There
was a fairly active demand for domes-
tic.

Pickles—Packers and jobbers report
no change in pickle quotations. Al-
though supplies are light compared
with other years they appear sufficient
to meet the needs as they come along.
Both dills and sweets are in demand.

Olives—A good demand has put the
olive market on a firm basis, with ad-
vancing shipment costs necessitating
higher prices. Stuffed queens in cer-
tain sizes are quite scarce. This is
especially true of the mediums, Ar-
rivals are only fair and are rapidly
absorbed.

Rice—The market continues consid-
erably stronger in the South and clean
rice is moving out here in good steady
volume. The statistical position of rice
continues to improve and sales are run-
ning far ahead of a year ago. Progress
is being made with the marketing plan
for next year’s crop, but first hands
see an actual shortage before then,
and are predicting higher prices. There
has been good buying of rough rice,
even above parity prices.

Salt Fish—Supplies of all lines of
salt fish are being cleaned up in a good
fashion on the local market. Nos. 4
and 5 Norway mackerel are not to be
had. No. 4 Irish is also cleaned up.
Best quality goods have been pur-
chased. It was expected that the end
of the lenten season would find the
New York stock practically gone. Her-
ring answered a fair demand.

Soup—The Campbell Soup Co. has
cut the price of its asparagus, beef, cel-
ery soups, and clam chowder, 40c per
case. It is stated that this decline is
not permanent, but is to remain in ef-
fect until further notice.

—_+--___

Review of the Produce Market
Alligator Pears—19c each.
Apples—Northern Spy, $1.50 for No.

1; $1.75 for extra fancy; Delicious,
$1.75 per bu. for No. 1 red.

Asparagus—$5 per case of 12 2-Ib.
bunches from California.

Artichokes—Calif., 90c per dozen, 4
doz. in box.

Bananas—4\c per Ib,

Butter—Tubs, 26%4c; prints, 2614c;:
cartons, 27c.

Cabbage—New from Texas, $2 per
crate of 85 Ibs.

Carrots—50c per dozen bunches of
Calif.; 85c per bushel for home grown.

Cauliflower—$1.50 per crate for Cal-
ifornia.

Celery—Florida, 6 and 8 doz. crates,

$3.

Celery Cabbage—75c per doz.

Cocoanuts—90c per doz. or $5.50 per
bag.

Cucumbers—No. 1 Florida, $1.25 per
dozen.

Dried Beans — Michigan Jobbers
pay as follows for hand picked at ship-
ping stations:

Co. PF. fom farmer $2.25
Light Red Kidney from farmer__ 4.50
Dark Red Kidney from farmer__ 5.25
Lint Cischerry. 4.50
ore Cegterny. 3.50

Eggs—Jobbers pay 10c per 1b for
mixed eggs and 1c per Ib. for heavy
white eggs. They sell as follows:

Pancy, ives white _.... 2l1c
Cantee fred 19¢
Candled, large pullets _____._____ 16c
oo Ise

Storage eggs are exhausted.
Grape Fruit—Texas and Florida are
held as follows:

Texas Florida
ee $4.00 $3.25
‘ee 4.00 3.25
ee 4.00 3.50
96) 3.75 3.25

Green Beans — $3.75 per hamper for
Louisiana grown.

Green Onions — Shalots, 40c per
dozen for Louisiana.

Green Peas—$3.25 per hamper of 30
lbs. for Calif. grown.

Green Peppers — California, 50@60c
per dozen.

Hubbard Squash—2c per Ib.

Lemons—The price is as follows:

ae $5.50
OOO) Sankise 6.00
— ae oe....LUhLUL.LULU..LULUL 5.50
7 eee aa... 5.50
Limes—25c per dozen.
Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate______ $3.25
i hnethoee. i 50

Mushrooms—32c per one Ib. carton.

Onions—Home grown, $1 per bu. for
Yellow.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

oe... $3.25
a 3.50
eo. 3.50
ee 3.75
ae... 3.75
we 3.50
oe 3.25

Red Ball, 50c per box less.

Parsley—30c per doz. for hot house.

Pomegranates —60c per dozen for
Calif.

Potatoes — $1.10 per bu.; Idahos,
$2.50 per 100 Ib. bag.

Poultry—Wilson & Company pay as
follows:

er howe 13¢
Hight Howler. 10%c
ee 8c
Tee 14
ee 7c

Radishes — 25c dozen bunches hot
house.

Rhubarb—Hot house, 40c for five Ib.
carton,

Spinach—80c per bushel for Texas
grown.

Strawberries—Florida, 16c per pint.

Sweet Potatoes — Jerseys from In-
diana, $2.25 per bu.

Tangerines — $2 per bu.

Tomatoes — Repacked Mexican, $1
for 10 Ib. carton.

Turnips—90c per bushel.

Veal Calves — Wilson & Company
pay as follows:
Posey 8 @9c
Gow. 7c

Vegetable Oysters—30c per doz.

Wax Beans — $3.75 per hamper for
Louisiana grown.

—_>2+2>—___
Gabby Gleanings From Grand Rapids

The Gibbs Oil & Refining Co. has
been organzed wth a captal of $100,000,
of which $1,000 is paid in, to engage
in the manufacture of lubricating oils
at 503 Grandville avenue.

A factory on Lane avenue has been
purchased by the Applied Arts Corp.,
which will remove to this factory from
its present location on Michigan street
and Ionia avenue. R. F. DeBoer, man-
ager, announces that an cmployment
increase of at least 25 per cent. is an-
ticipated, due to the company’s expan-
sion. The company makes automobile
accessories,

Furniture manufacturers, faced with
restrictions on new machinery and
working hours, will fight any sugges-
tion that the forty-hour week be re-
duced in their industry. Contending
that they now are unable to take care
of any increase beyond normal in con-
sumer buying, producers argue that a
further curb on working hours will not
increase employment in the industry,
but wiil bring a sharp rise in prices,

——_»+++___
Government Blanket Bids Vary

Opening of bids by the Government
for 947,000 styles attracted
chief interest in the blanket market in
New York Monday. Considerable sur-

all-wool

price was expressed at the wide vari-
ation in prices, bids ranging from $6
to more than $12 for the 3%-pound
numbers. Of course, the Government
requirements call for better quality and
construction than the average all-wool
number, which is selling around $1.35
to $1.50 per pound, but that some mills
should quote almost $3 a pound was
regarded as somewhat surprising. The
Government attitude toward the bids
will be watched with a great deal of
interest.
—_+--__

The large stores have covered their
requirements so thoroughly on a num-
ber of textile staples that smaller buy-
ers are finding it difficult to obtain de-
sired deliveries on both Spring and Fall
goods. Mills which sell to the large
organizations are sold up for several
months in advance, and by the time
the small distributors place orders they
find lines withdrawn. While this sit-
uation has cropped up in several in-
stances where initial orders are con-
cerned, it is expected to be more acute
when repeat business appears. Under-
wear, bathing suits, wool hose and
anklets are some of the items on which
deliveries are hard to obtain,

—_++-__
Wooing Women

Ordinarily few women customers
call at retail lumber yards. A western
dealer induced feminine prospects per-
sonally to inspect his stock of lawn
furniture, cabinets, etc., by mailing
each a single gardening glove, accom-
panied by a note saying that the mate
could be had at the yard.

 

 

 

MICHIGAN

TRADESMAN

March 7, 1924

 

 

6
MUTUAL
INSURANCE
(Fire and Life)
Needless Destruction of Material

Wealth

The annual fire waste represents a
huge sum. Why do American people—
intelligent and progressive and, in spite
of present difficulties, the most pros-
perous people on earth—permit so vast
material
wealth to be destroyed needlIssly by

a quantity of the nation’s
fire every year?

When America was first settled
there was an abundance of timber,
easily available. As a result, frame con-
struction became the order of the day.
Not only were the buildings construct-
ed of wood, but soon the type of con-
struction included hollow walls which
flames to spread rapidly.
These buildings were an easy prey to
fire. But what of it—there was always
more timber to replace them! We were
spendthrifts with our supply of wood,
until now the time has come when we
must think about conserving it.

The plan of building of wood with
and many other unsafe

permitted

hollow walls,
methods, has been followed extensive-
ly down to the present time. What is
needed is a modern building code in
every community and rigid adherence
to it. Not only should new buildings
come under its specifications, but older
‘buildings whch are revealed as fire haz-
ards, should be remodeled to conform
or else be torn down.

And then there is the attitude toward
fire. In America it is considered a mis-
fortune to have a fire. In Europe it is
a crime—especially if someone else’s
property is damaged—and the person
on whose property the fire started is
sometimes held guilty of crime and
usually liable for the damages, until he
proves that there is no negligence. The
annual per capita fire loss in the United
States exceeds $3.00, whereas the aver-
age for three important European
countries amounts to but $0.60.

People do not realize what actually
happens when fire destroys property.
All they think of is rebuilding with the
insurance settlement. What they do
not see is that the material is perman-
ently destroyed—that the nation is that
much poorer in resources,

Fire waste can be reduced by the
action of individual American citizens.
Look into the building code of your
section and see if it is modern and how
well it is enforced. Familiarize your-
self with common fire hazards in order
‘o prevent fires in your home and your
place of business. Let this be your
contribution toward keeping down the
reedless destruction of material
wealth.

 

Capital Punishment for Arson

Such a heading appearing in Amer-
‘can newspapers, if relating to an in-
cident occurring in American would
doubtless cause members of arson
gangs operatirig here to board steamers
in search of a healthier climate.

Recently a headline appeared in a
New York paper: “Van der Lubbe
Beheaded for Reichstag Fire.” This

item told of the young Dutch stone-
mason who was guillotined for his
confessed crime of setting fire to the
Reichstag building at Berlin on Feb.
27. A special law was passed after
the building was fired, in order that
this sentence might be carried out.
About the same time another paper
carried an item with the heading
This story came

>

“Hanged for Arson.’
from Vienna and told of the hanging
of a tramp a few hours after he was
found guilty by a court martial of
haystack. The
property damage was $450,

This was the first capital punishment
inflicted in Austria since 1918. A plea

+

for clemency was rejected, although

burning a farmer’s

recently the death sentence of a man
found guilty of murder was commuted
to life imprisonment.

In America we are still workng for
the enactment of model arson laws, in
order to thwart the attempts of clever
lawyers to find their
clients, striving to gain the cooperation
of prosecuting attorneys, police and
fire authorities in order to obtain jus-

loopholes for

tice for the incendiarists who commit
this crime, and trying to interest the
public in curbing arson which does
affect its interests so vitally.

Apparently Europe has found a
more direct way of getting results.

— +2 s___
The Up-to-date Fireman

Firemen who keep up with the times
are not mere water squirters. In order
that fires may not get even a start,
local fire department officials sponsor
regular inspections in downtown prop-
erties to see that dangerous fire haz-
ards are removed.

A modern fire department has a lot
of regular work to do that is not spec-
tacular.
blazes break out and continue after
they are extinguished. For, in the final
analysis, firemen of maximum value
to their community are human life-
savers, thorough enemies of fire, and
as eager to prevent it as to fight it.

Its duties begin long before

The fireman’s first duty is to rescue
people from burning buildings. He
practices to carry them down ladders,
lowering them by ropes and holding
life nets for those who must jump. He
is taught to resuscitate those over-
come by smoke, fumes, gases, electric
shock or water. In every fire company
there should be some members trained
in hand resuscitation. Use of the oxy-
gen inhalator is taught in cases men-
tioned above and also in infant cases,
pulmonary troubles, carbon-monoxide
poisoning, and other physical troubles
and diseases, to which firemen are
often called by physicians and others.

—__-_22?2>_____
Many Favorable Factors in Evidence

Business continues to be good even
allowing for the fact that a percentage
of the improvement could be properly
attributed to Government expenditures.
The failure of the securities’ markets
to advance must be attributed to other
causes The apparent conflicting
sources at work in the Administration
contribute to this condition. It was
thought a more conservative policy
would be pursued as evidenced in the
temporary stabilization of the dollar,
orthodox government financing and

the plan to bring the budget in bal-
ance,

It now seems the choice as to where
to place emphasis on the recovery has
not been made, The federal control
bills before Congress, namely the stock
exchange, communication companies,
cotton ginning, etc., create this impres-
sion. There are, however, some good
features to these bills. Industry in
general is worrying as to the extent of
Government control which these bills
make possible.

It is expected there will be further
improvement in March with April
showing a slight increase and May
business depending upon developments
during March and April. The past
week saw retail sales down slightly for
the country. However the third month

insurance carrier.
story and weigh the evidence?

sides of the story

° e ° .

GET BOTH SIDES OF THE STORY ... .

Too often you get a one-sided argument in favor of one type of
Wouldn't it be better to get both sides of the
The Finnish Mutual Fire Insurance
Co., invite a frank discussion of FACTS at any time, Hear both

then make a personal decision.

of the year showed no let-up in general
business.

Steel and automobile industries look
the most promising at the present time
in the trade news. To many writers,
May seems the real period to be con-
cerned about probably due to let-up at
that time, or perhaps earlier, in Goy-
ernment expenditures. There are, how-
ever many favorable factors such as
further rise in production, stability of
foreign exchange, strength of the bond
market and the banking situation and
a better foreign situation. These are
off-set somewhat by labor troubles, un-
employment and failure of bank credit
to expand into industry.

4. t1.  Petter.
—_++2>___

Hotel business is better but isn’t

yet blooming,

 

Specializing low cost of insurance

Michigan Standard Policy

JOINUS . ,

444 PINE STREET

WE HAVE

WE AIM
WE DO

320 Houseman Building

Finnish Mutual Fire Insurance Co.

44 years of
of giving service, of pleasant relationship
Losses paid to policyholders, $585,049.13
Dividends paid to policyholders $825,313.00

No membership fee charged

FINNISH MUTUAL FIRE INSURANCE CO.

FOR MORE THAN 24 YEARS

Saved our members from 25 to 40% on their
Insurance premium.

To adjust all losses satisfactory to the assured.

Pay all claims promptly upon receipt of proof.

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY

affiliated with the
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

of saving money to policyholders

Michigan Standard Rates

CALUMET, MICHIGAN

Grand Rapids, Michigan

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

No interruption in dividend payments
to policy holders since organization

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

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March 7, 1934

MICHIGAN

TRADESMAN

”
‘

 

IN THE REALM OF RASCALITY

Questionable Schemes Which Are
Under Suspicion

On the face of things it looks as
though the John G. Ingalls Co. of
Chicago was a good concern to stay
away from. The house solicits orders
for mill shipments of dishes. N. L. Mc-
Cormick of Montrose gave its repre-
sentative an order but could get no
response when the shipment failed to
show up. Then he wrote the Realm
and received the following reply:

Chicago, Feb. 6—We received a let-
ter from Mr. Stowe yesterday of the
Michigan Tradesman. We are, of
course, sorry that you were obliged to
do this, but we can’t blame you in the
least, as the delay has been unreason-
able. It was just one of those things,
however, we couldn’t help, as the fac-
tory was so filled up with orders that
they just couldn’t make the shipment.

We had hundreds of orders that
were held up somewhat in the same
way, but are glad to see now that we
have them cleaned up pretty much.
Upon receipt of Mr. Stowe’s letter we
wired the factory and we are enclosing
their reply, from which you will note
that your shipment is moving forward
to-morrow, the 7th

Hoping to have the privilege of
serving you again and we hope that we
can do it in a way that will be satis-
factory to you.

You know, however, how factories
have been due to the many changes in
the new deal. John G. Ingalls Co.

_The matter dragged along several
weeks, when Mr. McCormick wrote
the Realm as follows:

Montrose, Feb. 24—Yes, we received
the dishes the first of the week. But I
have been on the shelf with a cold and
neglected to notify you at once, as I
should have done. The dishes are not
what we ordered. They are a cheap
bunch, but we are thankful to get even
these, and call it closed with these
people, Thank you for your part in it.

N L. McCormick.

That Henry B. Tonnies of Cincin-
nati, under the name of Landis Medi-
cine Co,, advertised as a cure or rem-
edy for high blood pressure “special
prescription tablets” which were not
a complete cure, is charged by the
Federal Trade Commission in a formal
complaint just issued.

Tonnies’ medicine, the Commission
said, is ‘adapted only for use in cases
brought on by temporary causes where
temporary relief is desired by lowering
the blood pressure temporarily.” All
of Tonnies’ claims, according to the
Commission, were either “wholly be-
yond the therapeutic effects of said
medicine” or “greatly exaggerated or
wholly inaccurate.”

According to the complaint Tonnies
advertised that “our prescription dis-
covery will help in over 95 out of every
100 cases.”

Tonnies has not yet filed an answer
to the Commission’s complaint.

Greenville, March 5—We read the
Michigan Tradesman every week and
find it of much value and very inter-
esting. Have found many useful tips
in the department, Realm of Rascality,
and am enclosing our file on the Bird-
sell Loan and Finance Co., which we
have investigated in the hope that it
may be of use to some of your read-
ers. Please retuurn it when you have
finished with it.

Svendsen’s Food Market

This is evidently one of the most
crooked concerns which was ever
brought to the attention of the Realm.
The representative of the concern dis-
played letters of recommendation for
the Chicago concern. The Svendsen’s
Food Market wrote the parties, whose
names were signed to the letters, and
learned that the letters thus displayed
were fraudulent. One correspondent
wrote as follows:

We acknowledge with pleasure your
letter and questionnaire of the 20th,
with reference to the Birdsell Loan &
Finance Co., although we seldom an-
swer letters pertaining to credit or col-
lection, but in this case we hate to see
anybody get in bad.

Everything was rosy with the party
listing the accounts. He painted a
beuatiful picture as to what they were
going to do, but we found out it was
a costly picture. They have not turned
over a cent. They made collections of
which we have proof, but we are out
the whole thing, and that isn’t all—we
lost all our customers besides, bum
outfit.

Let us give you a little advice. Do
with it whatever you wish. If you
are still in business and want to con-
tinue in business we would suggest
that you take your accounts, go to
your man and say here, we would like
to make a settlement on this account,
what can you pay per month on this:
25c, 50c, $1, or whatever you can pay,
or we will take 50 per cent, in cash or
monthly payments if you will come
and trade with us on a cash basis.
Ninety per cent. of them will do this
and you will have a chance to get a
little back again on the new business.
If they agree you can have them sign
a note similar to the one we are en-
closing (monthly payment note) and
you will find that you will have a good
customer, and on the other hand, if an
account is impossible and you can get
him for a cash customer you are better
off if you throw the whole account in
the fire and start over. Use your judg-
ment, of course.

We have tried this system and found
that it worked out satisfacorily and we
are getting our money, slow, of course,
but we are having the new business
and this is what counts.

Beware of the following collection
agencies of which we had dealings
with and never received a cent:

World Bonded,
Federal Audit Co.,
Birdsell Co.

 

The private history of the men con-
nected with the concern is replete with
criminal acts, as follows:

This is an Illinois corporation incor-
porated Dec. 17, 1930, with an author-
ized capitalization of $20,000 consisting
of 1,200 shares of no par value stock.

The officers are:

President A. E. Birdsell,

Secretary, E, A. Birdsell.

The company moved to Evanston, a
suburb of Chicago in the summer of
1933 and previous to that was located
in Rock Island, Ill. In 1930 the firm
was located in Jacksonville, Ill.

Previous to incorporating A. E. Bird-
sell operated from Jacksonville under
the name of U. S National Adjusters.

In 1922 Birdsel formed the A. E.
Birdsell Co., Inc., operating at 46
Builders Exchange, Buffalo, New
York, On Feb. 2, 1923, the Buffalo
Express published a news article say-
ing A. E, Birdsell had disappeared
leaving liabilities of $91,000 and no
assets. This was a co-operative giving
stockholders the right to buy coal and
ice at discounts up to 25 per cent.

The victims were mostly people of
small means.

The same news article recounts a
previous arrest of A E. Birdsell and a
fine levied for disorderly conduct be-
cause of a disturbance created by Bird-
sell while under the influence of liquor
in police headquarters in Buffalo. Bail
in this case was furnished by Joseph
Zeitler.

The same Joseph Zeitler reported on
March 13, 1933, that he had a very dis-
astrous business experience as secre-
tary of A. E. Birdsell & Co.

At some time prior to 1923 one Alvin
Birdsell was offering stock for sale in
Buffalo, N. Y., for an airbrake inven-
tion. This company, called the L. R.
Steel Enterprises, ended as a failure.

One A. E. Birdsell was also reported
as promoting a company to extract
nicotine from tobacco in Buffalo, N.Y.,
prior to 1923,

A. E. Birdsell was employed in 1927
by the United States National Adjust-
ment Co. at 3408 S. Michigan avenue,
a collection agency which victimized
many business firms who engaged its
services.

According to J. Walker Burns of the
last named firm, A. E. Birdsell after
being released, appeared in Evansville,
Indiana, soliciting delinquent accounts
under the name of U. S. National Ad-
justers, using forms and literature of
his previous employers, and disap-
peared before the company could ap-
prehend him.

Solicitors for Birdsell at present car-
ry a sales kit of letterheads purporting
to be letters of endorsement, a few of
which are genuine, others are from the
A. M. A. Detective Bureau, supposed
to be a creation of Birdsell’s imagina-
tion. Another is the Foreman Na-
tional Detective Agency, Denver, Colo-
rado, a propaganda office circulating
literature against civic organization.

Numerous business men complain
that solicitors for Birdsell represent
that money will be advanced and delin-
quent accounts will be “financed,” that
25 per cent. of moneys collected will
be retained by the agency and the bal-
ance sent to the business men immedi-
ately,

The awakening comes when the con-
tract is analyzed showing that the busi-
ness firm has practically signed all his
right to the accounts over to the
agency, and the contract makes crim-
inal prosecution impractical.

On February 14, 1933, records show
a new Illinois corporation at the same
address called Affiliated Underwriters
Loan and Finance Co. with the follow-
ing incorporators: A. E. Birdsell, M.
FE. M. Stresser, Harry A. Birdsell

Acme Shellac Products Corporation,
Astoria, Long Island, engaged in the
manufacture of varnishes, directed to
discontinue use of the “Shea-
Lac” or any other word similar to the
word “Shellac” in appearance or
sound, to designate a product not
made in whole or in substantial part
from shellac gum dissolved in alcohol,
and directed to use the word “Substi-
tute” or other word or words of sim-
ilar import, in letters equally as per-
manent and conspicuous as the word

word

“Shea-Lac” or other words similar to
“Shellac” used to designate a
product consisting in substantial part
only of shellac gum dissolved in alco-
hol.

when

H. Schneiderman and M. A. Ber-
man, trading as the Thrifty Products
Co. and advertising under the name of
J. Betmoll, Mgr., Chicago, selling self-
locking gas tank tops, and seeking
agents to sell them, will stop making
representations deemed to be exagger-
The company
tank

ated, and misleading.
advertised a
top” paying “up to $10 a day.”

W. E. Hill, advertising as Dr. W. E.
Hill, Spartanburg, S. C., and selling a
treatise on

“Self-locking gas

hypnotism and hypno-
therapy, will discontinue false and mis-
leading assertions in advertising. It
had been advertised that “Hypno-
therapy, put into practical use by an
experienced healer, can do more good
and relieve more pain and disabilities
in a shorter length of time than can be
accomplished by any medical physi-
Cian.”

L. E. and Frank Wilkin, trading as
Wilknit Hosiery Co., Greenfield, Ohio,
and seeking agents to sell from house
to house, agrees to cease publishing
false and misleading statements. The
company had advertised: “Chance to
earn up to $72 a week and more;”
“Get hosiery and ford without cost;”
and “No experience needed.”

Vendor-advertiser of an oil burner
offering an alleged 30 days’ free trial
and implying that large earnings are
to be made by full time workers, agrees
to cease false advertising.

 

 

 

 

 

 

 

 

 

 

 

 

power.

interest as of March 1.

 

Increased Earnings. . .

Money deposited in tin cans, flour bins, mattresses
and other like places isn't safe.
away in a safe deposit box is safe but has no earning

The same funds deposited in a savings account with
THE NATIONAL BANK OF GRAND RAPIDS
will earn 2!4y per cent per year for you and all sums
up to $2,500 are fully insured against depreciation.
Savings accounts opened on or befare March 10 will draw

The NATIONAL BANK of GRAND RAPIDS

Money tucked

 

 

 

 

 

OTE,

 

 

 

GIVE STRENGTH TO TRADE

With the Spring buying season
drawing to a close, most consumer
goods producers find themselves with
a substantial backlog of orders on
hand, generally firm prices and a
strong statistical position, according to
opinions expressed by executives in a
variety of industries.

The sold-up condition of many pro-
ducers is attributed to the concentra-
tion of Spring orders in the first two
months of this year, instead of being
scattered over a period of four or five
months as in previous years. From the
beginning of October to the end of
December most wholesalers and re-
tailers withdrew from the markets en-
tirely and did not start covering their
Spring needs until the turn of the year.

This season has been a most un-
usual one in several respects, it was
declard. The high points are:

A sharp upturn in demand, with or-
ders in many instances running as
much as 150 per cent. over last year
and in a few instances being the larg-
est on record for individual producers;
covering of requirements on certain
goods for the entire year; the unusual
amount of Fall business so early in the
year; the withdrawal from sale of
many lines of goods; prospects of a
shortage of some types of merchan-
dise; the tight delivery situation, and
the unusually good showing made by
the South.

The reasons behind the spurt in ac-
tivity are varied. Retail and wholesale
stock were low, chain and mail order
business jumped sharply and pros-
pects of a reduction in hours threat-
ened to increase prices. Outstanding
in the buying activity were the “wise”
buyers, representing the chain and cat-
alogue houses, large wholesale estab-
lishments and leading department
stores. :

Leading the procession, just as it
did in the early part of last year, was
the cotton-textile industry, which came
close to equaling its record volume of
1933. As a result of the current de-
mand, prices have returned to their
peak levels of last Summer, mills are
well sold ahead, some as far as June
and July, and spot deliveries of many
lines are scarce.

Other sections of the textile indus-
try enjoyed a heavy demand, with the
exception of wool goods, Spring un-
derwear is sold up through May,
heavyweight lines are being with-
drawn, as are bathing suits, and sweat-
ers are moving freely. Hosiery, out-
side of full-fashioned goods, is also
active.

In general staple items in both the
apparel and home-furnishings field
were covered most liberally, New style
developments in women’s ready-to
wear had to be assimilated slowly and
the question of price lines was a re-
tarding factor.

In home furnishings, furniture pro-
vided an exception to the general ac-
tivity, as the heavy number of cancel-
lations last Fall left producers with
large stocks on hand. :

Sales and other executives who have
been making trips through the country
reported that the South and Midwest
were the most thriving sections at this
time. Government payments on cotton,

MICHIGAN TRADESMAN

hogs and other farm products, rebirth
of the automobile and steel industries
and revenue from the CWA and PWA
helped to swell consumer buying
power.

The increased activity was more
noticeable in the small towns than in
the cities, it was said. One sales exec-
utive declared that the larger the town
the smaller the order proportionately.

The importance of the CWA was
emphasized generally, and regret ex-
pressed that there will be any curtail-
ment of its activities. Salesmen re-
ported that they had been visiting
towns, neglected for the last two years,
and were obtaining fair-sized orders,
engendered mainly by CWA checks.
The hope was expressed that public
works will get under way in sufficient-
ly large volume to offset any curtail-
ment in the CWA activities.

Mill executives were complimentary
of the manner in which wholesalers
have covered requirements. In some
lines, blankets for instance, retailers
when they come into the market will
have to pay a premium on certain
goods,

Dry goods jobbers report that their
accounts have not only covered on
Spring goods liberally but have also
placed substantially initial orders on

Fall merchandise.
— EEE

DRY GOODS CONDITIONS

Retail trade overcame some of the
interruptions caused by storm condi-
tions in a wide area during the past
week and volume gained. However,
the weather still militated against pur-
chases of Spring merchandise. Home
furnishings business picked up. From
sections unaffected by the recent
storms good reports continued to come,
although various legislative and other
uncertainties had a quieting influence.

Local stores will probably show less
than the gain made in sales during Jan-
uary over last year. The present
month should bring exceptional in-
creases, however, by reason of the
very low level of business during the
banking crisis a year ago and the fur-
ther fact that all the pre-Easter busi-
ness will be concentrated in March this
year.

Reports from the chain stores and
mail order houses are uniformly cheer-
ful on February results. Estimates are
made that increases will range quite
generally from 25 to 35 per cent., the
South continuing to furnish the best
figures. Substitution of another unem-
ployment relief plan to take the place
of the CWA has removed anxieties and
promoted liberal purchasing.

Orders received during the week in
wholesale merchandise markets were
just fair. There were indications that
deliveries on certain apparel lines for
Easter might become somewhat dif-
ficult, owing to the delay on orders
occasioned by the weather. Buying for
next Fall is in much larger volume
than ordinarily, due to the threat of
higher prices which would follow fur-
ther reduction in working hours.

otesenaeernaainiasirapee cs,

 

 

WHERE PROGRAM FAILS

A year ago, on March 8, 1933, the
following appeared in this column:
“Against the evil of price-cutting, low
wages, reduced purchasing power and
mounting unemployment, a much

broader: program is required. This re-
ferred to minimum-wage legislation
for women and minors as proposed by
Governor Lehman, In essence, such
a program is simplicity itself and can
be reduced to this sentence: Teach
every citizen that his job and what he
earns depend upon buying only prod-
ucts which are honestly priced and effi-
ciently and honestly made by labor
that gets a fair wage.

“To identify such products an em-
blem would be adopted. The right to
that emblem would be conferred by a
board comprising representatives of
the public, trade industry and the
workers. Over such a board in each
industry would be a central board hav-
ing, in addition, advertising and engi-
neering experts, sociologists and other
advisors.”

About two and one-half months
later, before the Brookings Institute,
Bernard Baruch brought forward about
the same suggestion and later the gov-
ernment accepted the idea and the Blue
Eagle plan was launched. During the
week General Johnson declared that
the campaign would be renewed and
intensified.

In retrospect, it is evident that the
Blue Eagle has suffered from failure to
make consumers and workers equal
partners in the undertaking, from the
greed of those who want more than
fair prices and from the lack of en-
forcement of the standards adopted.
Primarily, public education is needed
and strict measures are required
against the big or little fellow who vio-
lates the provisions of his agreement.

—_—_—_—_—_—_—

NEW MEASURES OFFERED

In the midst of the attempt to
straighten out the NRA program, an-
other series of measures was launched
by the administration during the past
week. They included a relief plan to
ease the CWA curtailment, a labor
bill and a request for power from Con-
gress to regulate duties in the interest
of reciprocal tariff treaties. The code
conferences started Monday with in-
dications that various important
changes may be sought,

Some slackening in business under
the circumstances might be expected.
However, there is little indication so
far of that effect. The weekly index
shows another sharp gain, due prin-
cipally to the marked rise in the elec-
tric power series, This might be
ascribed to weather conditions, but, on
the other hand, automobile operations
and steel activity also forged ahead.

Failure of building construction to
hold its recent gains could properly be
put down to adverse weather, although
it is probably true also that various
financing agencies seek to protect
their present interests rather than pro-
mote new activity where they are in a
position to do so. Some of the patent
evils in this field are certainly desery-
ing of more attention than they are
receiving if real headway in the build-
ing line is to be made.

The foreign trade report for Janu-
ary showed exports of $1 70,000,000 and
imports of $129,000,000. The former
dropped 11 per cent. in value from
those in December, whereas the sea-
sonal decline is about 4 per cent. Im-
ports advanced somewhat more than
the normal increase of 2 per cent.

March 7, 1934

More than half the export loss was
represented by the drop in shipments
of unmanufactured tobacco.

 

MOTOR INDUSTRY PROBLEMS

Because it occupies first place in re-
covery prospects, the situation in the
automobile industry commands partic-
ular attention. Production is soaring
and sales in large volume are confi-
dently expected once dealers are sup-
plied with adequate stocks.

 

Two major problems vex the indus-
try. One concerns labor and the other
involves material prices. On the first,
producers believe they may avoid a
strike as the workers make good wages
after the long drought, but they are
prepared to challenge any all by
“outside agitators” which would at
fect plant efficiency.

Similarly, they are ready to chal-
lenge unreasonable prices on automo-
bile materials, At present they are de-
scribed as “highly dissatisfied” with
price boosts under the steel and other
codes and the largest company is nego-
tiating for its own mills. Representa-
tives of the industry recall how the
Stevenson rubber pool was defeated,
how automobile financing and_ insur-
ance was taken over, and the use of
aluminum cut down materially when a
tariff duty was obtained on that metal.

As the manufacturers view it, they
have held down prices to the old lev-
els despite mounting costs and last
year sold 42 per cent. more machines
than in 1932 as a result. They look for
much larger volume this year, but con-
sider their chances greatly jeopardized
on the two counts of labor trouble and
material prices. A labor pact seems
necessary, along with the restoration
of competition in the supply industries.

cclasieeecemimesiard es,
NRA LOSING GROUND

Beating critics “to the gun,” General
Johnson in opening the NRA field day
at Washington last week presented his
Own program of needed reforms, lay-
ing down twelve points. The discus-
sions brought forth about what was
expected, although compaints on price
fixing and upon the negligence of con-
Sumer and labor interests were more
severe than the administration prob-
ably looked for.

 

So far as General Johnson’s platform
is concerned, there was noted an em-
Phasis upon price stabilization which
must be regarded as quite unsound.
Such stabilization is a universal busi-
ness hope, but economically impossi-
ble unless there is outright regulation.

His decision to call for further re-
ductions in hours per week and a fur-
ther increase in hourly wages seems to
attack the problem at its main source,
except that the pyramiding of higher
costs will probably mean prices that
consumers will finally refuse to pay.
That is, if only the workers getting
minimum rates are to benefit.

It appears likely that Senator Wag-
ner’s bill for strengthening the Nation-
al Labor Board will accomplish more
than all of the proposals of the NRA
administrator together. The loss in
consumer purchasing power will be-
come more aggravated as prices mount
and only minimum wage rates rise
while other rates either remain station-
ary or are actually lowered.

{=

 

 

 

 

 

 

 

ap.

 

March 7, 1934

MICHIGAN

TRADESMAN

9

 

OUT AROUND

Things Seen and Heard on a Week
End Trip

If there is any one feature more than
another I have aimed to cultivate in
my relation with the Tradesman it is
accuracy of statement in dealing with
facts. I fully realize that I am creating
contemporaneous history which should
be recorded without a flaw. When I
do make a mistake—and of course, mis-
takes will sometimes happen—I am
delighted to have the lapse brought to
my attention, so it can be corrected at
once. Such a correction came to me
last week in the shape of the following
letter:

Grand Rapids, Mar. 2 — On my re-
turn from a short trip East I find your
thoughtful note calling my attention
to your comment about Lewis T. Peck
in the Tradesman of Feb. 14. Your
comment on Mr. Peck is extremely in-
teresting. The company with which he
is associated for many years has built
furniture to a very high standard of
quality.

I note that you refer to Mr. Peck as
the Nestor of the furniture manufac-
turers in Grand Rapids and in this I
believe you will find that you are in-
correct. J. Fred Mueller, still active
in the Mueller Furniture Co., has been
in the business fifty-seven years, Dur-
ing the time that At. White was alive
he from time to time jotted down ram-
bling thoughts about the furniture in-
dustry in all parts of the country, and
when your article about Mr. Peck
came to my attention I recalled) some
still unused manuscript from At.
White’s pen dealing with the old tim-
ers in Grand Rapids. He specifically
referred to Mr. Mueller, and in check-
ing up with J. Fred Mueller, son of
FF. . Mueller, I find that the senior
Mueller has been in the business for
fifty-seven years, J. N. Nind, Jr.,

Pres., Periodical Publ. Co.

 

Now that we have discovered the
Grand Rapids furniture man who is
oldest in point of service and installed
him as Nestor of the furniture industry
of the Second City, I think it is in or-
der to locate, if possible, the merchants
in Michigan who are oldest in point of
service to the trade. I shall be glad
to hear from readers of the Tradesman
who can give me any authentic infor-
mation along this line, such as —

Oldest general merchant

Oldest grocer

Oldest meat dealer

Oldest hardware merchant

Oldest dry goods dealer

Oldest produce dealer

Oldest druggist

Oldest merchant miller.

Oldest traveling man in above lines

Oldest merchant miller in above

lines.

By “oldest” I do not refer to age,
but duration of activity in years in the
business engaged in.

A Grand Rapids man who has kindly
acted as my mentor for the past twen-
ty-five years is Samuel H. Ranck, our
city librarian. Last week he dropped
in on me to tell me that I should have
spelled the name of Dr. Gunsaulus
with a “u” instead of an “o.” I am
very glad to have such a watchful
critic as Mr. Ranck, because such
service is very helpful to me.

 

I don’t think I have ever paid my
respects to Mr, Ranck according to his

deserts, for fear that some other city
might be attracted by what I said in
praise of one of the best librarians of
the age and undertake to induce him
to change locations by the offer of in-
creased compensation. Now that he
has been with us so long and made so
many friends I hardly think any other
locality could pry him loose from us,
so I now feel no hesitation in saying,
without any reservation whatever, that
he is, in my opinion, one of the great-
est assets Grand Rapids has ever had
or ever will have. While he knows
more about books than any other man
in the city, his knowledge of how to
conduct a library so it is conducive to
the greatest amount of good to the
greatest number of persons fs remark-
able. No other man could have taken
the management of our library when
he assumed charge of it and created
such a vital working force for the ben-
efit of every member of the commun-
ity. He does his work without osten-
tation and accomplishes remarkable re-
results with apparently no other com-
pensation than the applause of his own
soul. I hope he is spared to live long
and keep well to the end, because we
will never see his equal again.

Mrs. Stowe, who has been my faith-
ful and painstaking assistant in the
publication of the Tradesman during
the past twenty-five years, had the
misfortune to fall in a down-town store
Feb. 23, sustaining a fracture of the
left hip bone. She is under the care of
Dr. Holcomb in St. Mary’s hospital,
where everything possible is being
done for her comfort She will be con-
fined to her bed in a plaster cast which
covers her entire body for eight weeks.

I have had little previous experience
with broken hips, but when I recall
how surgeons handled such fractures
before the days of the X-ray and the
plaster cast I cannot help feeling that
surgical science has made marked
progress since the use of bags of sand
was the only available resource in
breaks of this kind.

I am in receipt of many letters from
my patrons enquiring what they shall
do in the matter of responding to the
assessment made on their stock hold-
ings in the two broken banks in Grand
Rapids by the authority of the state
banking commissioner, My advice is
to sit tight and give the matter no con-
sideration whatever until the legal pro-
ceedings which will be aired in the
courts to pass on the legality of the
assessments are completed. I do not

-believe that such eminent legal organi-

zations as those headed by David War-
ner and) Mark Norris would undertake
defense suits of this character if they
did not believe the action of the bank-
ing commissioner could be set aside.
It will probably require from one to
two years to secure the decisions of
the Circuit and Supreme Court in
these matters.

 

George Sadowski, Democratic Con-
gressman from Detroit, introduced a
bill in the House of Representatives
last week which is being sponsored by
more than twenty states. The proposed
bill is a tax on interstate sales. If this
bill is enacted, it will equalize the bur-

den of the sales tax levy in Michigan
and other states, so that merchants on
or near the border line in Michigan
would not be penalized by losing their
sales to adjacent states having no sales
tax. James E, Mogan, managing di-
rector of the Michigan
writes me that this bill, if it becomes
a law, would permit the state where

Sales Tax,

an article is consumed or used to levy
a tax on the receipts from the sale.
For instance, when out-of-town firms
bring tangible personal property into
Michigan and sell it, they will be liable
for the tax, regardless of how and
when the order originated.

 

The Grand Rapids Public Library
has a very beautiful collection of Eneg-
lish Aquatints by famous artists which
they are exhibiting the month of
March under the auspices of the Amer-
ican Federation of Arts.

A vegetable canner in one of the
Southern states writes me as follows:
“T am pleased to see your reference to
the canning situation in your Out
Around of Feb. 28. It is right in line
with my own experience. I have been
over to New Orleans attending a meet-
ing of canners, as we are trying to
organize and see if we cannot save
ourselves from going broke. We sent
a representative to Washington to at-
tend the code meetings of canners on
Feb. 7 and if you have never heard
Mrs. Eleanor M. Herrick I would be
glad to send you one of the bulletins
from the National Canners, so you can
see what she says. Our representatives
say that she is more hard-boiled than
even William Green and William
Green addressed the meeting and he
is certainly where he can dictate. It
appears that next to the farmers the
AFL have the votes and are going to
have pretty nearly their say, at least
for the present. I cannot say for cer-
tain, but that is the way it looks to me,
and it seems to me that instead of find-
ing more employment for people they
are going to force the use of more ma-
chinery and less people, although I am
not sure of that fact. However, the
more machinery we put in the fewer
people we use and there are many who
are dependent upon us whom we have
tried to take care of for the last four
years and after having taken care of
them for four years the CWA, paying
40 cents an hour, is taking practically
all the loafers. It looks as though we
are going to be handicapped in every
way. However, I hope to pull through,

Said a retail grocer the other day,
in speaking of the success of Matt
Heyns, the local grocer: “If a grocer
knows how to handle fruits and prod-
uce and keeps his volume of sales up
he is pretty apt to score a success.”

Another merchant who is still in the
midst of an active business career,
writes me as follows: “I think the
communication you printed on your
Out Around page Feb. 28 is easily
worth $500 to any good merchant. I
was not aware before that we mer-
chants were in a position to keep ped-
dlers and door bell ringers off the
premises of ourselves and customers
except by the employment of a savage
bull dog, but I see now that it is an

easy matter to keep out the intruders
who are never welcome, All we have
to do is to induce our city or village
solons to enact an ordinance similar
to the one the merchants of Green
Wyoming, obtained at the
hands of their common council and

River,

see to it that it is enforced and sus-
tained by the court of last resort. All
we need is a few merchants in each
locality who have the guts to put this
plan across. I say all hail to the Fre-
mont druggist who happened to catch
the reference to the matter in the drug
publication he quotes from and equal
recognition to the editor of the Michi-
gan Tradesman for broadcasting it to
his readers, with appropriate comment.
This is about the fiftieth time Mr.
Stowe has placed the merchants of
Michigan under obligation to him dur-
ing the twenty-six years I have taken
the Tradesman by putting them wise
to their opportunities to destroy the
worst form of illegitimate competition
which confronts them.”

It is no wonder the people of this
state revolt against payment of the
head tax, even if it is for a humanita-
rian purpose. A head tax is a viola-
tion of the fundamentals of just taxa-
tion. If it is permitted, it opens the
way for other unjust tax laws. Sec-
ond, the penalty for non-payment vio-
lates the spirit of the Federal Consti-
tution, which guarantees liberty, free-
dom and equal rights to all.

 

The Constitution provides that tax-
ation be levied upon all in the ratio of
ability to pay. If one owns wealth or
property worth, say, one thousand dol-
lars, his taxes would be half of those
having two thousand dollars. Those
having no wealth or property would
not pay a direct tax, but will pay taxes
levied indirectly in the price of what
they must buy, also in the rental paid
on a home.

ee

The head tax is highly unjust as it
does not take into consideration the
ability of one to pay. It taxes the rich
but a trifle, but from the poor and un-
fortunate it demands money that thou-
sands have not got, and in their help-
lessness they are pronounced criminal
and confronted with heavy fine and im-
prisonment,

In the early colonial days the “blue
laws” included one that imprisoned for
debt. This law was borrowed from the
ancient codes of Europe, but when the
Federal Constitution was adopted: the
new congress promptly abolished this
law. In the dark ages a debtor who
could not pay became, with his family
and personal servants, the property of
the creditor. Often they were sold into
slavery to satisfy the debt. The fright-
ful distress into which organized
greed, organized labor and fool poli-
ticians have plunged this country, re-
minds one of the injustice of ancient
times. The penalty prescribed by this
unjust head tax should cause us to
ponder on which way our civilization is
going.

Ellsworth, March 3—I noticed by
the daily paper that Mrs. Stowe was
injured and hope that it may not prove

(Continued on page 23)

 

MICHIGAN

TRADESMAN

March 7, 1934

 

FINANCIAL

 

Local Interests Take Space to Offset

been received in Chicago and checked
by Goodwin and after the figures have
been certified to the ‘‘several hundred

WHAT THE DUB THINKS

 

Some Original Ideas About the New

this all arranged in Washington with a
mammoth teeter board in the form of
a balance. On one end they place the

: firms hoped to be involved” and after Dollar dollars, with the product on the other,
Goodwin the firms have remitted to Goodwin, The Dehorned Dol- and should the dollar show a drop, it is
From Chicago, Adolph O. Goodwin, “then you are to receive what is left of lar — oor is it the time to call a halt on the chiselers.

organizer, shoots spectacular literature
to newspaper publishers, clergymen,
and church women urging them to line
up under his ambitious Plan, by which
he proposes to boost the sales of “list-
ed” products through the efforts oi
commission-paid “good-news broad-
casters’; and here and there he con-
tinues to stir up community tempests.

Right now, a whirlwind swirls in
Houston Texas—a whirlwind inciden-
tally, that may symbolize the next
phase in the evolution of the Goodwin
situation.

Thus far, the Plan has been dis-
cussed and attacked in ministerial
meetings, from the pulpits, and in the
editorial pages of the religious and sec-
ular press. Now, in Houston, local
business men take a hand—and through
the medium of newspaper advertising
space.

Co-operatively, six enterprises have

2 per cent. of the total purchase price of
the articles you have induced your
friends to buy.” :

As a “broadcaster” the copy pointed
out, “you must sign a three-year con-
tract” in which you “add your own
endorsement unreservedly to the plan
in a number of beautiful and sonorous
phrases about ‘fair and dignified’ help
to the churches and ‘social justice,’
etc

Further you testify over your signa-
ture that the plan is “an effective in-
strument . . . to put social principles
into actual effect”—this the copy ex-
plained “all because you have solemnly
contracted in the name of your church
group to become salesperson for their
selected merchandise and to get at
least ten other women to do the
same!”

The campaign has not failed to em-
phasize that the “broadcasters” them-

Pegged Dollar; the
Stabilized Dollar; the
Commodity Dollar, or
the Rubber Dollar?
What is the meaning
of all these unfamiliar
phrases so suddenly
thrust upon us?

As far back as this Dub can remem-
ber, about seventy-five years, a dollar
was just a dollar—one hundred cents.
No one ever thought of controlling it,
until after he had placed it in a bank
or a building and loan company, to
suddenly discover that he didn’t con-
trol it.

Of course at times you might get a
lot more of the same thing for it than
you could at another time. Take eggs
—you might get ten dozen at one time,

 

  

 

They will immediately chalk up the
value until the pointer stands at zero.
The change will be broadcast from
Washington at once over the radio and
through the press, all of which is quite
simple if you follow me.

Strange as it may appear, up to this
point no one has given thought as to
just how to control this jumping bean
at a given index number.

Being of a mechanical turn of mind
—and as I might say, but shouldn’t,
full of brilliant ideas or something—I
at once solved that problem and here-
with beg leave to submit a complete
and most comprehensive sketch, which
I hope, in collaboration with Mr. Van-
denberg, Mr. Couzens and the brain
trust to have adopted for the coming
new silver dollar:

The simplicity of it
barely needs explana-
tion. With the stem

 

 

 

 

    

 

 
 
 

    

 

  
 
 

 

  

launched an advertising campaign, di- selves are to assemble the various GREAT a, v3 or “peg,” as you may

rected at Houston’s church women and kinds of “evidences of sale,” pack them AMERICAN a - » XR call it, completely de-

urging them to investigate before they and ship them to Chicago—and stand LOLLYPOE . £ QO nt Ft nuded, we have what

sign as “broadcasters.” the shipping charges, SELF STABLIZING DOLLAR SS) . > # is termed “‘the Poor i
Avoiding mention of the Goodwin The most recent advertisement in 3° alas & Man’s Dollar” or in

Plan by name, but describing it in suf- the campaign, covering again some of © Garth - § the words of the brain

ficient detail to disclose its identity, the the arguments of the preceding adver- 9 we SS trust, “the Pegged i

first advertisement in the Houston tisements, quoted the Houston Minis- Dollar.” Each nut is

campaign quoted excerpts from edito- terial Alliance, the United Stewardship equivalent to five i

rials in the Christian Advocate, itali- Council, the Religious Telescope, the cents. Therefore, on

cizing such comments as this:

“It is not difficult to visualize end-
less complications, complaints, jeal-
ousies estrangements and factions in a
church whose organizations have been
signed up for a scheme so full of the
seeds of discord”

The copy asked the Houston church
women: ““‘Do you want to be bound
by three-year agreements? Do you
want to be bound to influence others to
favor food products ‘listed’ in pref-
erence to those of your own merchant
friends who may be or may become
active members of the church?

“Do you want to commit yourself
and your friends to favor national prod-
ucts over locally manufactured goods
of equally good quality?

“Do you want to be restricted as to
any other means of raising money for
your group?

“Why have to sign up? Why should
not the plan stand on its merit? Why
should you not be able to ‘take it or
leave it’ as you like, and as occasion
requires when purchasing?

The second advertisement in the se-
ries devoted itself to an analysis of the
Goodwin scheme’s pertinent points. It
quoted from Goodwin’s own literature:

“I—Just ask at least ten housewives
to save evidences of sale from prod-
ucts listed.

“2—Just collect these evidences of
sale once a month, and forward them.

“... and we will collect from the
manufacturers . .. the 2 per cent. ,, ,
and when obtained from the manufac-
turers, will send you our own check.”

What a broadcaster gets, the copy
proceeded, is approximately this:

After you have shipped your evi-
dences of sale, “your shipment of la-
bels_ cans, bottles, caps, lids, boxes,
buckets, barrels,” and after they have

Baptist and Reflector, the Presbyte-
rian Banner, the Churchman, Cangre-
gationalist, Christian Leader, Christian
Register, Christian Century, Zion’s
Herald, and the Christian Advocate—
all opposing.

“We believe,” the copy concluded,
“that it will pay you to investigate

carefully before committing your
group to any such plan.”
If further advertisements in the

Houston campaign are to cite and
quote opponents of the plan, they are
not likely to overlook the Congrega-
tional and Christian Church, whose
6,000 odd churches. enroll more than a
million members. At a meeting in
Evanston, IIl., 250 Congregational-and
-Christian secretaries, state superin-
tendents, mission board members, and
committee men and women voted their
protest against church “exploitation”
by the Goodwin Pian or by any other
plan like it—Printers’ Ink.
—__+-<._
Tells All

Current trend toward educating the
consumer is forwarded by a _north-
western voluntary food chain which
buys advertising space to give away
trade secrets Boxed space in the
chain’s week-end bargain advertising
is used for frank discussions of such
trade terms and practices as loss lead-
ers, “one to a customer” sales, etc.

Now Sealed Grease
The sealed-container-for-motor-oils
idea is extended to chassis lubrication
through a new merchandising and dis-
pensing system involving a specially
developed grease gun, loaded simply
by inserting a sealed tin cartridge con-

taining the desired lubricant.

———_++ >__
Tis better to attain a point by re-
quest than by conquest.

 

and again only two dozen. We always
allowed it was the fault of the hens;
never thought of hanging it on the
dollar. Now, quite recently, a bevy of
American Einsteins have developed a

-new theory; that there are two kinds

of dollar. A rich man’s dollar, and a
poor man’s dollar, When the individ-
ual purchased our dollar with ten dozen
eggs, it was a rich man’s dollar, and a
poor man’s dollar when it cost him
only two dozen—as clear as mud, if
you get what I mean. Therefore, we
are told that the dollar must be chis-
eled to meet condition. Whaddayah
mean—conditions? Why, the lifetime
experience of a man trying to make a
living and nine times out of ten making
a bum guess.

To even matters up it was therefore
decided to start all over with the poor
man’s dollar as a basis, making two
dollars out of one, just like selling a
man two pieces of cheese instead of
one for the same money. Figuratively
speaking, we will then have twice as
many dollars as formerly, You grasp
the idea? Yes, yes indeed.

The poor man can now purchase
two of these dehorned dollars, with
two dozen eggs. You might infer this
would be a hardship on the one eating
the eggs, and he would complain that
eggs were high, but they are not. It is
only that the dollar is cheaper and he
will get two for whatever he has to
sell, where he formerly got one. Of
course if he is just working for some-
one and has nothing but his labor to
sell, and that someone does not choose
to double his pay, he will be out of
luck.

Now, in case the seller gets bullish
and attempts to “hog it,” causing too
loud a wail from the bears, they have

receipt of the new in-
dex number, you at once go to a loan
bank (they are all that way now) and
secure the number of nuts needed, ac-
cording to the dollars in your posses-
sion, and you are all set for that day.
What about the charge? Oh, that all
takes the equivalent value of the dol-
lar; any child will understand that.
In the flurry to get this thing over,
I find there is still one point I have
not yet threshed out. After going to
the trouble of explaining all this to
one of my farmer friends (trying it on
the dog, as they say), he exploded:
“Well, how the heck does that get me
anywhere, even if I do get two of
them there debunked dollars for a
bushel of wheat, and I go right across
the road and blow it for a keg of nails,
which formerly cost me one dollar?” I
have been mulling that over ever since,
and as near as I can figure it out, it is
the story of the wag who was bragging
how he had killed a big moose with
a horn spread of about six feet in a
dense forest where the trees were so
thick he could barely crawl through.
“How about that there moose getting
in there?” asked one of the listeners.
He hesitated, but finally said: “Oh,
well, that was his lookout.” :
The Dub.
—__2+s____
Coffee and Tea on Wheels
Coffee brewing demonstrations are
carried direct to consumers by a Texas
coffee roasting company. A _ trailer
truck fitted up with complete coffee
making equipment and loudspeaker is
used to visit various Texas cities,
where consumers are served coffee
brewed on the truck. A New York tea
packer similarly demonstrates his tea,
with talking motion pictures as an
added attraction.

—t

 

 

 

 

iene remaNRCLE Sig mene

—e

Ee

 

 

 

 

 

March 7, 1934

MICHIGAN

TRADESMAN

11

 

Proceedings of the Grand Rapids
Bankruptcy Court

In the matter of Westend Furniture
Co., bankrupt No. 5598. The first meet-
ing of creditors has been called for March
15, at 2 p. m.

In the matter of Doyle Composition
Co., bankrupt No. 5595. The first meet-
ing of creditors has been called for March
14, at 10 a. m.

In the matter of Loula E. Beecher,
bankrupt No. 5586, The first meeting of
creditors has been called for March 13,
at 11 a. m. i

In the matter of Oranjola Co., Inc., a
Michigan corporation, bankrupt No, 5561.
The first meeting of creditors has been
called for March 15, at 11 a. m.

Feb. 27. On this day the schedules,
reference, and adjudication in the mat-
ter of Peter Leenhouts, individually and
as a co-partner of the firm of Leenhouts
& Vosburg, bankrupt No. 5600, were re-
ceived, The bankrupt is a dealer in sand
and gravel in Kalamazoo. The schedules
show total assets of $2,070.00, (of which
$250.00 are claimed exempt), and total
liabilities of $6,882.98, listing the follow-
ing creditors:

City, County and State taxes,

IRIAMAZOO 96.57
Mrs. Margaret E. Johnson, School-

Crate ee 1,000.00
Mutual Life Insurance Co., G. R. 184.86
Northwestern Life Insurance Co.,

Milwaukee 685.92

W. E. Dunn Co., Holland_------_ 1,584.67
Archie Pier, Comstock__--_-___- 81.00

Olmstead & Mulhall, Kalamazoo 13.50
Home Savings Bank, Kalamazoo 193.00
John Miartyna, Kalamazoo______ 600.00
Dr. L. J. Crum, Kalamazoo_____. 103.00
J. C. Moerman, Kalamazoo______ 150.06

National Water Lift Co., Kalamazoo 2.50
Surplus Machinery Co., Kalamazoo 4.06

Kalamazoo Foundry Co,___~_-___ 117.57
M. Waddle, Kalamazoo__________ 23.80
Pioneer Welding Co., Kalamazoo 29.85
Kalamazoo Gazette ______________ 47.20
Pearl Leenhouts, Kalamazoo____ 10.00
E. S. Rankin Insurance Agency,

Ralamazog oo 55.40
Herbert Bush, Kalamazoo________ 37.40
Snyder Electric Co., Kalamazoo 1.35
Jackson, Fitzgerald & Dalm,

Kalamazoo 20 5.00
W. E. Dunn Co., Holland________ 784.14
Home Savings Bank, Kalamazoo 200.53
Harold Leenhouts, Kalamazoo__ 38.33
Pearl Leenhouts, Kalamazoo___- 11.12
A. C. Jickling, Comstock________ 424.00
C. E. Walters Electric Shop,

Kalamazoo 22 198.15
W. W. Lung, Kalamazoo________ 200.00

In the mattér of John J. Rutgers Co.,
bankrupt No. 5271. The first meeting of
creditors has been called for March 16,
at 10 a.m. The trustee’s final report will
be approved at such meeting. There prob-
ably will be a dividend for creditors.

In the matter of Martins Drug Store,
bankrupt No. 5429. The first meeting of
creditors has been calld for March 16, at
10 a.m. The trustee’s final report will be
approved at such meeting. There prob-
ably will be a dividend for creditors.

In the matter of Donker Coal Co.,
bankrupt No. 5487. The first meeting of
creditors has been called for March 16,
at 10 a.m. There will be no dividend for
creditors,

In the matter of Carl E. Ericksen &
Sons, bankrupt No. 5497. The first meet-
ing of creditors has been called for March
16, at 11 a. m. There will be no dividend
for creditors.

In the matter of Edmund P. Halley,
bankrupt No. 5323. The first meeting of
creditors has been called for March 16,
at 2 p. m, There will ‘be no dividend for
creditors.

In the matter of Frank Bucher, bank-
rupt No. 5185. The first meeting of cred-
itors has been called for March 16, at
2 p.m. There probably will not be a
dividend for creditors in this estate.

In the matter of Abraham Miller and
Louis Sernick, copartners doing business
as Miller-Sernick Auto Parts Co, bank-
rupt No. 5398, final meeting of creditors
was held under date of Feb. 27, 1934.
Fred G. Timmer, trustee, was present.
Trustee’s final report and account was
approved and allowed. Balance notes,
accounts and bills receivable abandoned.
Fnal report and account of Fred ‘G.
Timmer, receiver, filed under date of
Sept. 18, 1933, was considered, approved
and allowed. Order was made for the
payment of expenses of administration,
preferred claims and a first and final
dividend to creditors of 1.3%. No ob-
jection to discharge. Fnal meeting ad-
journed without date. Files will be re-
turned to U. S. District Court.

In the matter of Draper Smith, bank-
rupt No. 5489, final meeting of creditors
was held under date of Feb. 26. Bank-
rupt was represented by I. C. Montague,
attorney. Trustee was present in person
and represented by Jackson, Fitzgerald
& Dalm. Trustee’s final report and ac-
count Was approved and allowed. Certain
attorneys’ bills approved and allowed.
Order was made for the payment of ex-
penses of administration as far as funds
on hand would permit. Accounts, bills
and notes receivable sold to L, H. Ver-

coe for the sum of $1.00. No objection to
discharge, Final meeting adjourned
without date, Files will be returned to
U. S. District Court. No dividend to cred-
itors.

Feb, 28. On this day the schedules, ref-
erence, and adjuication in the matter of
Elis B. Bresson, bankrupt No. 5602, were
received. The bankrupt is a retail baker
of Kalamazoo. The schedules show total
assets of $696.00, (of which $587.00 are
claimed exempt), and total liabilities of
$12,866.32, listing the following creditors:

City Treasurer, Kalamazoo ____$ 46.23
d: 1. Day Co. Cincinnati 455.00
General Motors Acceptance Co.,

Walemazog 2 62.00
Kalamazoo Creamery Co.,

Kalamazog 2 4,000.00
Leonard Vander Bos, Kalamazoo 100.00
Kalamazoo Chemical Co.__..____ 2.55
P. & Z, Folding Box Mfg. Co.,

Kalamazoo 2 2.94
3elding Basket Co., Belding______ 8.00
dg. W. Allen & Co., Chicago______ 78.50
Armour & Co., Chicago. 200.00

M. C. Dreshfield, Kalamazoo____ 6.75
Bear-Stewart Co., Chicago__.____
Hout Camp Paint Store, Kalamazoo 7.00
Kalamazoo Tent & Awning Co.__ 25.00
Paper Product Mfg, Co., Kalamazoo 15.49

Star Paper Co., Kalamazoo____-__ 80.15
Swift & Co. Chicago 4.00
Al Mo. Company Corp., Cincinnati 8.00
i,t Ridion GG) ho 6.00
Wolverine Spice Co., G. R.______ 288.17
Smith Harness Shop, Kalamazoo 14.00
John Deal, Kalamazoo__________ 68.00
Union Coal Co., Kalamazoo______ 63.60

South Side Lumber Co., Kalamazoo 22.49

Lee & Cady Co., Kalamazoo._._ 450.74
Saniwax Paper Co., Kalamazoo__ 150.00
M. H. Miller, Kalamazoo________ 100.00
B. M. Barker, Kalamazoo________ 60.00
Colburn Pharmacy, Kalamazoo__ 15.00
Consumers Power Co., Kalamazoo 60,00

Mich, Bell Telephone Co., Kalamazoo 16.85
Ashton Bro. Mill, Kalamazoo____ 6,000.00
John Tiffany, Kalamazoo______ unknown

VanDenBurg Brothers, Kalamazoo 35.00
Dr. L. J. Pufahl, Kalamazoo____ 26.00
R. J. Venner, Kalamazoo________ 35.00
Nick De Young, Kalamazoo______ 29.00

Fleckenstein Body Shop, Kalamazoo 29.00

Fred Rhen Garage, Kalamazoo__ 26.00
Holten & Haas, Kalamazoo______ 45.00
Joe Opt Holt, Kalamazoo________ 50.00

Wicks Insurance Co., Kala-

TA ee unknown
Henry Lanhoff Cereal Mills, Detroit 5.00
Goodyear Service Tire Co.,

CRIA AZOO) oo 18.00
Walter E. Buckingham,

Kalamazoo oo 20.00
Taylor Produce Co., Kalamazoo__ 74.00
A. T, Fitzgerald Wallpaper & Paint,

Walamazog 6 unknown
Consumers Power Co., Kalamazoo 7.87
M. & T. Battery Co., Kalamazoo... 15.00

Feb. 28. On this day the schedules,
reference, and adjudication in the matter
of Harold Otto Edwardson, individually
and sometimes doing business as Man-
istee Battery & Welding Co., bankrupt
No. 5603, were received. The bankrupt
is located at Manistee. The schedules
show total assets of $310.29, (all of which
is claimed exempt), and total liabilities
of $1,588.66, listing the following cred-
itors:

Manistee County Savings Bank__$ 500.00
Fradford Furniture Store, Manistee 5.72

Consumers Power Co., Manistee 28.42
Cummings Bro: Glint 2 20.00
mlectric Service Co. G. KR. 109.20

Excel Tire Patch Co., Traverse City 11.72

Dr, C. L. Grant, Manistee._______ 48.25
Hill Tire & Accessory Co.,

Manistee 2. ee 160.56
Harvey Johnson, Manistee______ 40.00
Otto Justman, Manistee_______- 92.76
Knudstrup Electric Co., Manistee. 3.45
Manistee Auto Parts Co.________ 49.44
Michigan Bell Telephone Co.____ 6.25
Michigan Lumber Co., Manistee__ 9.25

Wm. Miller Hardware Co., Manistee 55.32
Dr. Harlan MacMullen, Manistee 150.00
Northern Auto Parts Co.,

‘Traversia Cy oo 143.73
Northwestern Electric Co.,

(Traverse Oipy 12.00
Noud Lumber Co., Manistee____ 18.44
Perry Batteries, lint... 2. 8.30
Ross Dairy Co., Manistee________ 12.82
Shell Petroleum Corp., St. Louis, Mo. 33.90
Shults Printing Co., Manistee____ 8.00
Dr. S. Weetnam, Manistee______ 6.00

Earl Tupes, Muskegon___._______ 56.03

Feb. 27. On this day final meeting of
creditors in the matter of Benjamin R.
Peterson, bankrupt No. 5474, was held.
The trustee was present in person. One
creditor was present in person. ‘The
trustee’s final report and account was
approved and allowed. The bill of Clare
E. Hoffman as attorney for the bank-
rupt was approved and ordered paid as
far as funds on hand would permit. An
order was made for the payment of ad-
ministration expenses as far as possible,
there being no funds for dividend to
creditors. No objection to bankrupt’s dis-
charge. Meeting adjourned without date
and files will be returned to U. S. District
Court.

March 1. On this day first meeting of
creditors in the matter of Richard Fields
Coad, bankrupt No. 5579, was held. The
bankrupt was present in person and rep-

resented by Harry H. Geoghan, attorney.
One creditor was present in person and
Harold H. Smedley, attorney, was pres-
ent on behalf of certain creditors. Claims
were proved and allowed. The bankrupt
was sworn and examined without a re-

porter. Fred G. Timmer, Grand Rapids,
Michigan, appointed trustee; bond
$100.00. The meeting adjourned without
date.

March 1. On this day the schedules,
reference, and adjudication in the mat-
ter of Charles Belkin, individually and
doing business as Charles Belkin Jewelry
Co., bankrupt No. 5605, were received.

The bankrupt is located in Grand Rapids,
Michigan, The schedules show | total
assets of $2,971.03, (of which $850.00 are
claimed exempt), and total liabilities of
$2,288.22, listing the following creditors:

’

 

City Preacurer @ Ho) $ 32.00
Benjamin Allen & Co., Chicago__ 144.76
Ball Co. Chicseo = 4 8G
A. Cohen & Sons, New York____ 22.29
Henry Davidson, New York-______ 72.20
General Mlectrie Co., G RR... 68.36
EF Heeht €. BR... oe) Oe 00
M.A. Mead Co., Chicago. 16.15
Henry Paulson Co., Chicago____ 15.83
Waterman Pen Co., New York__ 10.00
oJ Kh Wood Brookiyn = 3.00
Eeon Hirsch. New York... _ ss 6.00
The Dowd Rodgers Co., New York 36.00
G & Savings Bank ==. 720.00
Citizens Industrial Bank, G. R. 146.00
Wim, A. Rogers & Sons, Sherrill 38.3
Cormelius Hoflius G& RR... 25.00
De WD ibyman GR. 5.00
Board Of Miducation, G. R.__.___ 30.00
Dr. Henry J. Vandenberg, G. R. 119.00
= Sivyman G Ro 95.00
be, EH. Mauritz G@ Ro 2 15.00

roagreett Hospital G. RR. 54.95
Murniture City Fuel Co.. G. R.__ 99.01

March 2. On this day first meeting of
creditors in the matter of Holland Hitch
Co., a Michigan corporation, bankrupt
No, 5576, was held. No officers of bank-
rupt corporation present but Charles H.
McBride, attorney, present in its behalf.
Certain creditors were present in person
and represented by Dilley & Dilley,
Arthur Van Duren and Miles & Smith,
attorneys. Nelson Miles, who is familiar
with the affairs of the bankrupt, was
sworn and examined before a reporter.
Officers of corporation to appear later
for examination if desired. Fred G. Tim-
mer, of Grand Rapids, Michigan, was ap-
pointed trustee and his bond fixed at
$1,000.00. Claims were proved and allow-
ed or referred to the trustee for investi-
gation. Meeting adjourned without date.

Spring Goods Lead in Hardware

Hardware manufacturers and dis-
tributors turned attention to Spring
merchandise this week as the sudden
spurt in demand for Winter hardware
subsided. The manufacturers, quoting
prices 5 to 25 per cent. higher than
last Spring’s figures on garden tools
and equipment, reported an active de-
mand for all types of goods. Jobbers
pressed for delivery of wire fencing,
tools, lawnmowers and other merchan-
dise ordered from producers late last
year. The demand for building hard-
ware is still light, but dealers predict
purchases will increase sharply when
weather conditions permit a resump-
tion of building and repair work.

There isn’t less sickness in hard
times. People just quit calling a doc-

tor when they aren’t sick.

A novel clip in a new filing folder
allows papers to be bound into the
folder without pre-punching them,
hides but one corner of the paper, per-
mits them to be easily leafed through
and removed,

 

 

Ask for our Bulletin on the

BUILDING INDUSTRY

We believe the facts are
especially worth examina-
tion at this time. Copies
are available without
charge on request.

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
813-816 MICHIGAN TRUST BLDG.
Phone 8-1217

~

 

 

 

 

CAILUS ...

American Cyanamid Co,
Phillips Petroleum

Jewel Tea Company
White Rock Springs Co.

Local Stocks — Trust Shares |
Bonds

Vv

J. H. Petter & Co.

INVESTMENT SECURITIES

 

 

 

Grand Rapids, Mich,
Mich, Trust Bldg, Phone 9$-4417

 

re
a

 

 

¥ West Michigan’s
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . ..

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

 

 

 

Safe Deposit Boxes. . .

THE NATIONAL BANK OF GRAND RAPIDS
has as modern safe deposit equipment as any bank
in the country. We believe everyone should rent a
box for the safe keeping of securities, insurance
policies and other valuable papers.

Currency deposited in one is undoubtedly safe but
has no earning power. A savings account with THE
NATIONAL BANK OF GRAND RAPIDS, how-
ever, will earn 2'4.% per year for you and your
deposits up to $2,500 will be fully insured.

All deposits made on or before March 10 will receive
interest as of March 1.

The NATIONAL BANK of GRAND RAPIDS

 

 

 

 

 

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President—Rudolf Eckert,
Flint.

Secretary — Herman Hansen, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; A. A.
Boyce, Bay City; Vincent A. Miklas,
Manistee; Ward Newman, Pontiac.

 

What Mark-up in a Country General
Store?

From a little settlement far north in
Ontario, where the French language
overlaps the English, comes an order
for my book for the largest local gen-
eral store, established nearly half a
century, together with this enquiry:

“We have trouble with our grocery
department with average mark-up of
20 to 21 per cent. Inventory of gro-
ceries averages $4,500 at retail, which
seems much too low for our mark-up.
Our manager says he can not get more
on account of competition, but we feel
he must be wrong. I suppose vour
book will tell us the average mark-
downs and shortages we may expect
in percentage off our mark-up.”

I sent him the book because I felt
he would find value in it, clarifying
certain problems from angles which
must be helpful to him, but I know of
no average mark-downs or shortages in
groceries. Again, I feel that the en-
quiries are a bit obscured because writ-
ten in English by a Frenchman; but I
can, I feel sure, set forth certain fun-
damentals to help things along.

If “mark-up” in this case means mar-
gin on sales, I can say now emphatic-
ally that nobody can expect to get
more than 20 per cent average on gro-
ceries, and I can not see either how he
could hope for more or how he could
possibly think he needed more.

“Mark-up” may in this case be fig-
ured on cost and then would be 1624
per cent to 17.36 per cent plus—either
quite different from 20 to 21 per cent.
3ut even so, these not only should be
sufficient, but in fact must be suffi-
cient for an average on groceries now,
especially in such a locality.

 

This because recent records show
full service exclusive grocery stores
operating on around 17 per cent, and
the tendency is ever downward. It
must continue to narrow until it arrives
at about 15 per cent to be economically
unassailable. But here is the case of
a general store in a little country town
of less than 5,000. How could any
special expense attach to it?

True, it costs more to get goods in
there than into other places, but mar-
gin is computed after goods are re-
ceived. True, also, that it is a frigid
region and fuel costs are higher than
‘ elsewhere—except that perhaps wood
is the local fuel and inexpensive. In
any case, against that one extra ex-
pense we have all the economies pos-
sible in a small, compact community.
So a margin of anywhere from 16% to
20 per cent must be ample; or, if not,
the insides of that business need a dras-
tic shake-up and re-adjustment on up-
to-date lines. For not mere “compe-
tition” can be charged with making a
wide margin impossible. Truth is, eco-
nomics will not have it so.

 

MICHIGAN

mamas

But perhaps, also, he uses the word
“average” loosely, meaning that cer-
tain lines or items carry 20 per cent. or
over, while others fall far below that.
Even so, sugar at 8 per cent., butter at
12 to 14 per cent. and eggs on the
same range, with package cereals at
121% to 14 per cent.—all those are prof-
itable in any well-managed store to-
day. Therefore, this house needs to get
into line, maybe scrapping some prac-
tices and ditching some ideas which
are holdovers from 1890. It is often
a disadvantage to be “‘old-established.”

What range of grocery commodities
does this house carry? Fresh produce
has become institutional virtually
everywhere of late years, but my con-
tact with Canadian business North of
the 46th parallel revealed the practice
of produce wholesalers’ closing down
tight in November and keeping ab-
solutely sealed up until March. This
in face of temperatures of 40 to 60 de-
grees “below.” And if wholesalers
close down, there can be little retail
trade in such items during those hiber-
nating months.

3ut assuming that “times have
changed,” as they have a way of doing,
we still have ample margin room, for
even chain stores make around 35 to
36 per cent, sometimes more, on those
lines. Chain merchants are not in busi-
ness for their health elsewhere, so I
don’t think they would regard the
ozone of such regions as an acceptable
substitute for profits. Finally, if by
any chance there are chain units there,
maybe this merchant and others have
treated them as pariahs so that none
has made money. If that be so, I sug-
gest that they all get together and. if
the old timers play fair, the non-profit
era in the fresh produce department
can be ended over night.

Aside from the produce department,
what range of grocery stock is this
house apt to carry? I do not know
total size of business, but an average
stock of stated size, $4,500 at retail,
indicates to me a pretty staple char-
acter. I should think that the clientele
of this house would be of the home-
spun, steady, working, church-going
character. That would indicate an as-
sortment of moderate range—wider
than was common in small places
twenty vears ago, but still rather close
to the staples.

If this surmise is fairly correct, there
should be mighty little of either shrink-
age or mark-downs. There certainly
will be, if the management is skilful—
and if it be not, it should be changed
pronto.

All of this gets back to certain fun-
damentals which abide with us always.
One fundamental is that distribution
costs get narrower even as we look at
them, due to the interplay of men’s
efforts to find ways, through service,
to better their own condition. Regard-
less of pockets here and there, a blan-
ket margin of 20 per cent. on groceries
is “out” already, and! fading out every-
where.

One of the most hopeful signs of our
times is the influx into our trade of
bright young educated men who utilize
what they have learned by continued
thinking and exploration: men who are
not obssessed with the fool notion that

(Continued on page 22)

TRADESMAN

March 7, 1934

 

 

 

7 call that OH-KAY, Uneeda.
I'm mighty proud of my new
Biscuit Department.”

“Yes, sir! It’s a creditto your
store, and it wiil be a profit-
maker for you, too. It will al-
ways look as nice as this, and
it will sell biscuits, if you'll just
remember to give it a few min-
utes’ attention every morning.”

“I won't forget, never fear.
It’s sales and profits I'm after.”’

National Biscuit Company
449 West 14th St.
New York, N. Y.

 
 

  

   

1 Keep your biscuit d
epart-

ment clean. Brush off dest ead

dirt from Packages and shelves,

2 Keep your depart
ment fully
stocked and arrange mer
. ¢ ‘4
ase neatly, . =

3 Make sure merchandise ;
Priced plainly, nadine &

4 Place older stock j
fresh stock back or it. a

5 Polish nickel- 1 i
covers. Bineer mache nok

smudges on Q cov
Sees, ers a e
inviting. oe

       
 
   
     
       
   
   
   
   
   
        
 
 
           
         
    
 

6 Remove nestin
oseds. &s and layer

7 Adjust Q Profit Lifte

— ~~ the Profit Li Econ

Ic ayers int -Selli
top layers,” a

      
     
    
       
      

 

 

 

The Monarch Lion Head Label on your store window or door,
and Monarch Finer Foods displayed on your shelves are good

A Good “Ad”

for

Your Store

ads for your store. They say to the public—

“This store features highest quality at fair prices.”

“This store brings you foods that are grown where
Nature does her best—sun-ripened, then flavor-
sealed to reach the table in most appetizing form.”

“This store features foods that have been famous
for their quality for more than half the life of the

Nation.”’

There is a world of good will for your store, as well as a good

profit when you display—

MONARCH Finer Foods

Each of the 250 Monarch Products offers a way to win'a cus-
tomer. Monarch Foods are sold only to and by more than

50,000 independent grocers. Address Dept. F-3.

Reid, Murdoch & Co.
Drawer RM

 

Chicago, Ill.

“Quality for 81 Years” aenanede

 

 

m=

March 7, 1934

MICHIGAN

TRADESMAN

13

 

MEAT DEALER

Methods _ of
Cookery

 

Standardizing Meat

“Although meat was used as food
for man before the dawn of civilization,
it is actually only within the past ten
years that any real progress has been
made in standarizing methods of meat

cookery,” said Miss Inez S. Willson,

home economics director of the Na-
tional Live Stock and Meat Board,

speaking on the Iowa Farm and Home
Week program.

“There has been a virtual revolution
in the field of meat cookery. Age-old
ideas once thought infallible, have been
dethroned. This is not at all strange
when we consider that many old prac-
were not founded upon

guess-work. We
right, but scientific

tices really
fact, ‘but
thought we were

upon

investigation has proved we were
wrong.”
New revelations in this field have

been made possible, according to Miss
Willson, cooperative
meats investigation project sponsored
by the Board and in progress at 31
leading colleges and universities -and
the U. S. Department of Agriculture.
In this work, thousands of roasts are
tested by expert

because of a

prepared and are
judges for flavor, tenderness and other
characteristics.

As an example of the reversal of
ideas, Miss Willson cited the fact that
basting of roasts is now regarded as
wasteful of both time and energy. The
old recipes for roasting solemnly
warned the housewife to dip drippings
over the meat every ten or fifteen min-
utes. This practice was supposed to
add flavor and kepe the meat from dry-
ing out. The modern way is to put a
roast in the pan, fat-side up, she stated,
and this allows for self-basting.

Emphasizing another of the newer
phases, Miss Willson said: “The bat-
tle of the covered roaster has been
fought to a finish—the finish of the
cover. You have only one excuse for
putting the cover on a roasting pan
and that is when roasting veal. Beef,
pork and lamb should be cooked in an
uncovered pan, always. So if you don’t
want your roast to come to the table
as a pot-roast, leave the cover on the
pantry shelf.”

The modern housewife has learned
new facts about temperatures in meat
cookery, according to Miss Willson.
Charred shrunken roasts with drip-
pings too badly burned to make good
gravy, are no longer popular. The
practice of turning on the heat full
bfast is taboo. The new way is to use
low temperatures—around 300 degrees
F. And happily there is now available
for the housewife, the meat thermom-
eter. Inserted in the roast when it is
put into the over, the thermometer reg-
isters the temperature at which the
roast is done. Temperatures have been
worked out for medium, well-done and
rare degrees of doneness.

“A low temperature increases the
time of cooking, but does not increase
fuel consumption,” asserted Miss Will-
son. “This was forcefully illustrated
at the Live Stock and Meat Exhibit at
A Century of Progress—an exhibit

studied by at least three million per-
sons.

“Three roasts of beef, cooked to the
rare stage, but at different tempera-
One
cooked at a high temperature for three

tures, were shown, roast was
hours. Another was cooked at a lower
temperature for five hours. The roast
in the over for five hours, took only
two-thirds as much fuel as the roast
cooked in the shorter time at a higher
temperature.

‘But that is not the
The
put in the oven—and—this is impor-
tant—the
temperature lost 114

whole story.

roasts weighed the same when

roast cooked at the lower

pounds whereas
the roast cooked at the higher temper-
ature lost exactly four potnds or nearly
a third of its original weight. In other
words, a high temperature is not only

wasteful of fuel but also wasteful of
meat.”
“Such new revelations in. meat

Willson

are helping the American housewife to

cookery,’ Miss pointed out,
attain better results in the preparation
of this important food.”

—_-_-2s2?2>______

Why a Meat Code?
Should the meat industry be under
the Grocery code?

emphatic No.”

My answer is an

The meat business, although a food
industry, is entirely different from the
grocery business in its technique, man-
agement and skilled handling.
business is different be-

The meat

cause of its nature: the preparation,

merchandising, and distribution of a
highly perishable article of food. The
training of a meat cutter is entirely dif-
ferent from that of a grocery clerk.

It is a time-honored business, inde-
pendent of any other; it dates back to
the beginnings of mankind. It has be-
come an art, as it is practiced by the
up-to-date retail The
tasty, fascinating preparation and dis-

meat dealer.
play of meats in clean, sanitary coolers
and refrigerated showcases must be an
art if it is to appeal to the consumer.
So the meat merchant has to acquire
a thorough knowledge of his craft with
regard to dressing, cutting, prepara-
tion, handling, and proper ageing of
cuts. No grocery merchant can acquire
this training. The meat industry stands
on its own renown and merit. ~
meat
trade should be considered an impor-
tant link in the livestock and meat in-
dustry;

To-day,- as an industry the

more closely related to the

livestock raisers and meat packers,
whom the wholesale grocer would not
grant the right to deal in groceries.

Yet a meat merchant may be able to
manage a grocery store, whereas a gro-
cery man could not manage a meat
establishment efficiently.

That the meat business has been en-
croached upon and its products used
as loss-leaders to entice customers by
department stores and chains we re-
gret, but it does not entitle money-mad
corporations to dominate our industry
to suit their plans of selfish interest,
and to wipe out the existence of the
independent retail meat dealer.

The retail meat dealers are not only
entitled to their own code, but they
must have such a code to save their
rights and ideals in this critical time

>:

of danger from so-called Big Business
and Wall Street policies.

It means their charter of a new, fair,
square deal.
standard of

It means the highest

business ethics for the protection of
the American housewife.

It means opportunity for all meat
merchants, large or small: and to our
children and successors a worth-while
heritage.

As the meat business is an industry
in itself, highly specialized in its scope,
skilled

so it must have its own code, independ-

calling for trained, operators,
ent of any other. It must not be under

the Grocery code.
—__2-.—___
Cheating with Oysters
“Dishonest oyster
flating oysters and making ‘old soaks’

dealers are in-

of them,” states City Sealer Joe Grein.
He tells us that taken
from their natural habitat, shrivel, and

oysters, when

that these are placed in water by these

they “swell with

This enables the

dealers, whereupon
pride and comfort.”
dealers to inflate a pint of shriveled oy-
sters and sell them to the unsuspect-
ing public in a quart container. Notice
has been given ‘by Grein that all such
dealers would be “arrested on sight”
for short weight.
—__+-.___
Tough going strengthens.

— fo
Beech-Nut

UR eas

fol t1 17 hae eh ass:
CATSUP - BUTTER WAFERS

and other foods
of exceptionally fine flavor
BEECH-NUT PACKING CO., CANAJOHARIE, N.Y.

 

 

KEEP SUPPLIED WITH

LILY WHITE FLOUR

“The flour the best cooks use”

VALLEY CITY MILLING COMPANY

Portland — Grand Rapids —

Kalamazoo -—

Traverse City

 

 

 

) GILL, HERES STILL
| ANOTHER LETTER FROM
A HOUSEWIFE WHO

PRODUCT-—

THIN-SPAGHETT]!

. FIFTY
ie Apout MUELLERS THOUSANDTH LETTER

 

 

 

 

GOSH, GINGER, THATS

YOUVE RECEIVED ABouT

THIN SPAGHETTI
GUESS WOMEN KNOW
4. WHATS GOOD, EH?

 

 

 

BILL and GINGER, popular radio team, are presented by the
C. F. Mueller-Company every Monday, Wednesday and Friday
at 10:15 A. M. over the Columbia Broadcasting System

  

 

 

 

 

Mvueller’s THIN-Spaghetti is quickly gaining in popularity
among your customers—along with its famous companions —

Mueller’s Macaroni, Egg Noodles, Spaghetti and kindred products.

Look over your stock now...what Mueller Products.do you need?

   

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ELBOW MACARONI

EGG NOODLES

MUELLER’S

SPAGHETTI
COOKED SPAGHETTI
THIN:-SPAGHETT!

 

 

 

 

14

HARDWARE

Michigan Retail Hardware Association.
President — Henry A. Schantz, Grand
Rapids.
Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.

Field Secretary — L. S. Swinehart,
Lansing.

 

Seasonable Suggestions for the Hard-
ware Dealer

The advent of March brings the
spring selling campaign in sight; and
this, and a fairly definite upturn of

business conditions, should mean in-
creased activity for the retail hardware
dealer.

Many merchants have utilized the
odd moments of the quiet mid-winter
months to outline their plans for han-
dling spring trade. Now is the time
to begin carrying out these plans; and,
in doing so, to throw your utmost en-
ergies into business-getting.

It is the cumulative results of per-
sistent effort that make the difference
between business success and business
failure or near-failure. The man who
makes elaborate plans, plunges in with
high enthusiasm and then quits cold
because the immediate results fall short
of his expectations, isn’t going to get
very far.

Persistent effort is what counts.

If, however, you haven’t planned
your spring campaign, do it now. The
value of some kind of plan, whatever
the task you undertake, cannot be over-
estimated.

For the spring trade, the entire store
should be brightened and made more
attractive. If dirt and dust have col-
lected in the dark winter months, em-
phasize the return of brighter weather
by the thorough clean-up. See that
shelves, counters, silent salesmen, the
goods themselves, are all clean, bright
and attractive. If fresh paint would
improve the ceiling and woodwork.
don’t balk at the slight expense.

The window trims merit special at-
tention. Make them bright and attrac-
tive. Also, provide background and de-
tail that suggest the season. Time your
seasonable displays somewhat in ad-
vance of the actual demand. The aver-
age individual does not buy timely
goods the first time he sees them on
display; so it is well to rush the season
and show your spring lines consider-
ably ahead of time.

The great aim of every hardware
dealer is, not so much to sell the im-
mediate article, as to convert the casual
buyer into a steady customer. Indi-
vidual sales lead to steady patronage
if the individual sale is handled the
way it should be. Keep this idea of
converting the casual into the steady
customer constantly before you.

Personal contact is helpful. The
average individual likes to deal with
the merchant who recognizes him on
all occasions; he is resentful of the
merchant who is extremely obsequious
behind the counter but gives him a
glassy, unrecognizing stare on the
street.

One wide-awake merchant has de-
veloped personality plus. It is easy for
him to meet people; it always has
been. So he makes a regular practice
of getting into personal touch with
new arrivals in town. He welcomes the
newcomer to the city; offers his aid or

MICHIGAN TRADESMAN

that of his staff in introducing the new-
comer in church, lodge or service club.
He invites the newscomer to call at
his store for information at any time.
And of course, if anything in hard-
ware is wanted, the store is at the new-
comer’s service. With the result that
the minute the newcomer needs any-
thing in hardware, he goes to the one
hardware dealer in this strange com-
munity whom he knows and who
knows him.

Every such newcomer is a prospect
to be followed up. Every wide-awake
merchant keeps a prospect list, which
is revised from time to time; classified
prospects, as paint, washing machines,
etc.; and general prospects. It is worth
while right now to revise these pros-
pect lists, to go over them with your
salespeople, to get a line on the indi-
viduals and, if you can, either yourself
or through some member of your staff,
to contact them.

Some time this month, depending on
weather conditions, a good display of
housecleaning accessories will be time-
ly. To the housewife, spring always
means housecleaning. Right now, after
several years of severely restricted buy-
ing, there is not a home in your com-
munity that does not need to replace
some household equpment: while no
home is ever fully equipped. Feature
households this month, and throughout
the spring; put on the most effective
displays you can devise: and go after
the business energetically.

Paints and varnishes for interior dec-
oration and renovation will tie in nat-
urally with housecleaning lines, but
can be given a separate display. Spring
cleaning will bring to light a great deal
of wear and tear; and the depreciation
of several too-economical years will
sooner or later have to be made up.

The exterior painting season comes
a little later; but now is a good time to
get your spring paint drive under way,
if you have not already done so. Paint
selling, especially in times like these,
requires a great deal of preliminary
paint education. The average paint
prospect shrinks from the expense, or
is inclined to postpone, or is undecided
where to buy his paint. It is up to you
to overcome his sales resistance by
convincing argument. Your advertis-
ing should be planned to induce the
paint prospect to come into your store
to get prices, estimates and practical
suggestions. Once you get him there,
a good salesman will do the rest. It
is rarely that a paint display or a paint
circular actually sells the paint; if a
display or a circular brings the pros-
pect where you can do the selling, it
has accomplished its purpose.

Builders hardware should be given
prominence. Here, again, the drastic
economies of recent years have created
a situation where replacements and re-
pairs are urgently necessary, and where
there is room for considerable new
building. Keep your eyes open for new
building. Keep in touch with archi-
tects, contractors, builders and owners.
At the same time, make a strong drive
on replacements. There isn’t a house
in your community that hasn’t a defec-
tive lock, a broken window pane, or
some other little defect. In your win-
dow display and your advertising drive
home the idea of getting rid of the con-
stant annoyance caused by some petty

defect that can be remedied at slight
expense. Individual sales may be
small; but there is an enormous amount
of potential business.

With the advent of spring, fishing
tackle can be featured to good advan-
tage. Good window trims can be put
on; and the various lines of fishing
tackle should be shown prominently
inside the store. See that your stock is
adequate to meet all reasonable de-
mands.

Preparations should be made now
for the trade in later spring lines, such
as screen doors and window screens,
lawn mowers, garden hose, poultry net-
ting, seeds, tools, etc. In this, as in
everything else, it pays to look ahead
and plan ahead. Victor Lauriston.

—~++-__
Special

“The Train of Hardware Progress”
—a seven-car special train sponsored
by a Duluth wholesale hardware com-
pany — recently toured Minnesota,
North Dakota and Eastern Montana,
rolled to a stop in twenty-nine towns.
Carrying the market to the merchant,
the cars contained displays of the com-
pany’s various lines of merchandise.
Accompanying the train were execu-
tives of the company, department
managers and manufacturers’ repre-
sentatives, while traveling representa-
tatives joined in at various points.

—_2 ><

A new one-man, high-pressure vapor
spray machine for industrial cleaning,
paint stripping, disinfecting, plugs into
a current outlet, is ready to operate in
two minutes. Available in portable or
stationary types, it is said to give fast-
er, cheaper cleaning.

 

March 7, 1934

Odd Lots

Tuna is now being canned in alumi-
num; it is said to improve flavor by
preventing corrosion in the can, also
to economize in shipping weight. Now
it is dated neckties—in one line pur-
chase date is stamped on the lining to
assure a full year’s wear. Figuring
selling prices and profit percentages is
made easy by a new cardboard double-
disc device which automatically com-
putes these data. American males will
take their tea and like it if a co-opera-
tive advertising campaign projected by
tea-packing industry is successful.
Similarly, railroad advertising men are
dallying with the idea of a co-operative
campaign to paint the joys of riding
the “kivered cars.”

22? >______
Pursuing Overdue Dollars

A Denver bank, through its personal
loan department, has worked out a co-
operative plan for collecting overdue
accounts with several large retail
stores. Under the plan, the bank re-
finances such accounts and in some
cases, where one individual owes ac-
counts at several stores, combines
them into one loan. Loans are repay-
able in fixed installments, plus inter-
est. Stores guarantee the individual’s
note, or such part as is represented by
its account. The stores thus get their
money at once, the individual, it is
said, is more prone to meet his obli-
gation and thus preserve his bank
credit,

————~»+- >

Strawberry packers and other large
users are offered a new machine which
is said to feed, cap, and wash berries
automatically.

 

This Chart Shows You How .
127,355 Property Owners
Saved $3,706,592 Last Year.

INSURANCE COST CHART

 

 

Our Present Estimated Saving

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*In localities with fire protection.

Enter Your
Yearly Premium; Yearly Dividend if Carried With
Here Rate Federal Mutuals
FIRE ON 40% hdw. & impl.
BUILDING AND 35% on garages
CONTENTS *30% all others
TORNADO
ON BUILDING 40%
—CONTENTS
FIRE *30% if you rent
ON HOME
—CONTENTS | | 40% if you own
TORNADO |
ON HOME | | 40%
—CONTENTS i
$ j
AUTOMOBILE 25% 4

 

SELECT RISKS

Only select risks are insured
for fire and tornado insurance.
By placing your fire insurance
with the Federal Hardware
& Implement Mutuals you do
not help pay for losses on haz-

 

 

complete
covering my property.

Federal Hardware & Implement

Mutuals,

1614 Union Guardian Bldg.
DETROIT, MICH.

Without obligation, please give me
information on insurance

} : Ne
ardous risks. Send in the cou-
pon for complete information Address ------------__-__---------
on your property. Ce eee

 

 

 

 

 

 

 

 

 

 

 

 

March 7, 1934

DRY GOODS

Michigan Retail Dry Goods Association.
President—Thomas Pitkethly, Flint.
First Vice-President—D. Mihlethaler,

Harbor Beach.

‘Second Vice-President—Henry McCor-

mack, Ithaca. ,
Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing,

 

 

MERCHANTS UNDER A CODE

Must Post Labor and our Provisions

Every merchant who is working un-
der a code, and who has the Blue
Eagle, must, under regulations just is-
sued, display in his store a placard
stating the system of wages, hours,
etc., under which he is working. This
should not be neglected because there
is a $500 fine for not doing it.

The NRA has sent to this paper the
following notice regarding this require-
ment.

Regulations requiring employers op-
erating under approved codes to post
the labor provisions of those codes
conspicuously in their establishments
were issued today by National Recov-
ery Administrator Hugh S. Johnson.

Under the regulations, issued in ac-
cordance with a recent Presidential Ex-
ecutive Order, official copies of the
hour and wage provisions of the code
to which he is subject will be furnished
to each employer. These official copies
will include detailed directions for the
proper filing of complaints of viola-
tions of the provisions.

“Such official copies,’ the regula-
tions prescribe, “with such directions,
shall be kept conspicuously posted at
all times by such person in each shop,
establishment or separate unit of his
enterprise to the extent necessary to
make them freely accessible to all em-
ployees.”

Posting of the provisions is designed
not only to acquaint employees with
their rights under codes, but also to
protect employers from complaints
made in ignorance of code provisions
and to protect faithfully complying em-
ployers from chiseling competitors.

The Executive Order, signed by
President Roosevelt on February 8th,
points out that “Section 10 (a) of the
National Industrial Recover Act pre-
scribes a ifine not to exceed $500 or
imprisonment not to exceed six
months, or both, for the violation of
any rule or regulation prescribed un-
der the authority of and pursuant to
the provisions of this order.”

The regulations provide for registra-
tion within thirty days by employers
with Code Authorities of the number
and locations of their shops, establish-
ments or separate units Thereafter the
Code Authorities will furnish the re-
quired number of official copies (pre-
pared by NRA) of labor provisions
for posting.

In cases where an employer is per-
mitted by a modification, exemption or
exception to pay lower wages or work
employees longer hours than pre-
scribed by the code for his industry or
trade, certified copies of the modifica-
tion, exemption or exception will be
furnished for posting with the official
copies of the code provisions.

MICHIGAN

The complete text of the regulation,
which binds every merchant under the
code, is as follows:

1. Every person subject to any code
of fair competition shall within thirty
days from the date hereof, the effective
date of such code, or the date upon
which he thereto,
whichever is latest, unless he has pre-
viously so registered, register the full
name of his enterprise together with
a statement of the number of shops,
establishments or separate units there-
of and their location, with the Code
Authority of the trade or industry of
which he is a member. Every such
person who may open for business an

becomes subject

additional shop, establishment or sep-
arate unit after such registration shall,
within thirty days after such opening,
register the same in like manner.

2. Upon such registration, or as soon
thereafter as is possible, each such per-
son will be furnished with official
copies of provisions of any code of fair
competition to which he is subject re-
lating to hours of labor, rates of pay
and other conditions of employment.
Such official copies of such provisions
will contain directions for filing com-
plaints of violations of such provisions.
Such official copies, with such direc-
tions, shall be kept conspicuously post-
ed at all times by such person in each
shop, establishment or separate unit of
his enterprise to the extent necessary
to make them freeely accessible to all
employees.

3. Whenever any modification of or
exemption or exception from any code
of fair competition permits any such
person to pay lower wages or work his
employees longer hours or establish
conditions of employment less favor-
able to his employees than those pre-
scribed by the provisions contained in
such official copies of code provisions,
the Code Authority, on the request of
such person, will furnish him with cer-
tified copies of such modification, ex-
emption or exception in sufficient num.
ber for posting alongside of such offi-
cial copies of code provisions.

4. No person subject to a code of
fair competition shall display or fur-
nish any incorrect copies of such pro-
visions, directions, modifications, ex-
emptions or exceptions,

5. A person subject to more than
one code, when official copies have
been so furnished, shall so post such
copies of such provisions of every code
to which he is subject.

6. Nothing in these rules and regula-
tions shall relieve anyone from com-
plying with any provisions of any
codes relating to posting, displaying or
furnishing copies of codes or of pro-
visions of codes. Hugh S. Johnson.

Administrator for Industrial Recov-
ery.

—_2-~-___

Stationery Lines to Open Early

Manufacturers of stationery started
work this week on Fall and holiday
lines which they plan to offer the trade
a month earlier than usual this year.
The new lines are due to be completed
by the end of April so that producers
can start booking regular holiday or-
ders at that time. Styles being devel-
oped by the industry for the Christmas
trade feature a wider use of boxed

TRADESMAN

writing paper than in any previous sea-
son for several years. The novelty
packages in which stationery is packed
in folders and in boxes made in the
form of books will be eliminated as
far as possible.
—_++-__
Rug Buying Continues Active
Active buying of floor coverings con-
tinued throughout last week as buyers
covered requirements in advance of the
general price increase due Thursday.
The mills have decided that shipments
on orders on their books on the first of
this month will be made at old prices
until March 8 when the 5 per cent. ad-
vance will be charged. Most of the
business this week was placed through
mail orders sent in by stores im the
West and in New England. The pur-
chases covered a wide selection of
goods, including low, medium and bet-
ter price axminster rugs and high-price
domestic Orientals and wiltons.
—_2~--___
Glass Activity Continues Gains
Expanding activities are already un-
der way in various glass container
plants throughout the country, Pros-
pects for continued improvement in
this branch are said to be exception-
ally bright Retailers continue to show
great interest in liquor glassware of all
types. The demand for safety glass
from the automobile producers has im-
proved, the current volume exceeding
best previous estimates. The present
orders for window glass remain at low
ebb, owing to the fact that construc-
tion of individual dwellings has been
at a standstill.
—_+~--___
Dry Goods Jobbers Less Active
While the volume of business placed
by wholesalers in the primary dry
goods market last week was somewhat
below the previous period’s total, it
was still fairly substantial, jobbers re-
port. Demand was well scattered over
all types of merchandise, although for
the time being initial Fall requirements
on blankets, outing flannels, heavy un-
derwear and sweaters appear to be
covered. Sheer cotton dresses, wash
goods and towels made up the bulk of
the wholesalers’ purchases. Orders
from retailers are still coming in at a
strong rate
—_»-~»_
Gas to Sterilize Textile
A method for complete sterilization
of textile fabrics, particularly hat lin-
ings, through the use of bactericidal
gases, has been developed by a com-

15

pany in New York City. Not only do
the gases immediately sterilize fabrics,
but keep them immune to germs, as
liquid elements retain the
gases on the cloth by capillary ab-

chemical

sorption The gases are odorless and
5

do not effect the strength or color of
the fabric in any manner.
—_+-+.___
Plated Steel Ware Offered

Aiming at the market held by manu-
facturers of low-end pewter, a produc-
er of hollow ware this week introduces
a complete line of such goods made up
in chromium-plated steel to retail at $1
each. Designed for promotional use in
chain and department stores the line
includes a sugar and creamer set, sand-
wich dish, vases, bon bon trays and
fruit A platter, 14 by 1734
inches, is offered to retail at $2.50.
Made of nickle-plated steel the articles
carry a high polish chromium finish on

dishes.

one side and a satin finish on the other.
—_~+-<-___
May Make Dresses at $2.75

The question of whether dress man-
ufacturers in the $2.87%4 group may
build a lower-price line to meet wishes
of retailers has been put on a
basis of the the individual
producer. Conferences on the matter
have been held by representatives of
the National Dress Manufacturers As-
sociation and the Association of Buy-
ing Offices. The outcome of the meet-
ings, it was said, definitely puts it up
to the manufacturer himself as to
whether he will provide a line at $2.75.
Retailers have complained that dresses
were not available at that figure.

——_+-~.___
Fall Sweaters Start to Sell

While many sweater mills have still
to complete their Fall ranges, several
producers have been selling goods for
the last few weeks in large volume.
Wholesalers, particularly from the
South, have made liberal purchases,
and the season has started off promis-
ingly. Prices for the men’s standard-
weight sport coats, that is, those from
10% to 10% pounds, were said to range
from $22 to $23.50 a dozen, with lower
quotations on lighter-weight _ styles.
These compare with opening levels
last year of around $13.50 and are
about the same as the ceiling prices
reached in early Fall.
>>.

A rubber-coated clothes line is on
the market—hemp cord with white rub-
ber covering that can be washed with
a damp cloth.

now
desire of

 

 

 

 

 

 

 

 

 

 

 

 

Paeay......

Delay is expensive. The savings account you mean
to open with idle funds does not earn any interest

for you until the money is in the bank.

Savings accounts opened with THE NATIONAL
BANK OF GRAND RAPIDS on or before March

10 will draw interest as of March |. All accounts up
to $2,500 are fully insured here at no cost to you.

The NATIONAL BANK of GRAND RAPIDS

 

 

 

 

 

 

 

 

 

 

 

 

HOTEL
DEPARTMENT

Almond Orchards Bursting Forth in
Snowy Splendor

Los Angeles, March 3—A communi-
cation from Mrs. Nora B. Doyle, who
has conducted Otsego Tavern, Otsego,
for a long time, is brimming with sin-
cere congratulations on a recent event
in the domestic life of your correspon-
dent and for which I wish to thank
her. Mrs. Doyle conducts a decidedly
homey hotel in a thriving little village,
and is a member of the Michigan Hotel
Association, which she claims was
through my solicitation. She also reads
the Michigan Tradesman each week,
and says “I hear from you every
Thursday; the hotel department is the
very first thing I read and it has been
a great help to me.” Who wouldn’t
be encouraged with such a testimonial
as this?

 

The Blake Hotel Co., Detroit, has
taken over the premises and equipment
of Hotel Stevenson, in that city, from
the Detroit Trust Co. and will hence-
forth conduct it as Hotel Stevens. Ad-
justments in rates have been affected
which it is believed will restore to the
establishment a large share of the pat-
ronage it received under the manage-
ment of Charles H Stevenson, who for
years was at its head. Improvements
will be made, and the new manage-
ment will continue the dining room
service, which has been one of the
features of the institution in the past.

Fred Doherty, past president of the
Michigan Hotel Association, is making
extensive changes in his Hotel Doher-
ty, at Clare. The fountain room has
been discontinued, the partition separ-
ating it from the barber shop has been
removed and the whole room will be
converted into a beer grill. Many of
the guest rooms are being redecorated.

Earl Schill, former resident manager
of Hotel Fort Shelby, Detroit, has
joined the front office force of the
Book-Cadillac as room clerk, He suc-
ceeds Lesley Hodgins, who has gone
back to the Fort Shelby in the same
capacity.

The Calhoun Hotel, Homer, has
been purchased and will be conducted
by Mrs Virginia Corey. Mrs. Julia
Bright has been conducting this hos-
telry recently. The Calhoun, originally
known as the Green Mountain House,
was erected more than a century ago.

Hotel Alexandria, this city, known
to every discerning individual who has
visited California in recent years, has
been definitely closed and its furniture
disposed of. It was one of the better
grade hotls, of which there were too
many, and its stockholdes suffered
sorely Doubt is expressed as to its
ever being used for hotel purposes
again.

The same type of intelligence which
may have assured the success of the
hotel operator a generation ago, no
longer meets the requirements of the
situation. Repeal of the eighteenth
amendment has not restored the hotel
business to the status of twenty years
ago. Once upon a time the hotel may
have been built up by its bar. To-day,
while liquor sales are important, they
are but one of a number of items mak-
ing for the success or failure of the
establishment.

In reading of the effects of the bliz-
zards which have been prevailing—
according to the newspapers—through-
out the East, I am reminded, through
contrast, of the result of Nature’s ef-
forts being evidenced by a most gor-
scous spectacle through the flower re-
Sions near Los Angeles. Hundreds
Of acres of almond orchards are now

 

MICHIGAN

bursting forth in all their snowy splen-
dor, much earlier than in the past
years, owing to the unbroken sunshine
of January. Thousands of motorists
from all over Southern California are
journeying to the bloom-laden. dis-
trict this week to witness a magnifi-
cent display of sweet-scented almond
blossoms, rivaling Japan's famous
cherry blooms. From recent experi-
ence I have discovered that the best
place to go to witness this wonderful
display is in Gorgonio Pass, where be-
tween the peaks of San Gorgonio and
San Jacinto lie the deciduous orchards.
Here, one after another, comes the
procession of almond, apricot, peach,
apple and cherry blossoms. On our
outward trip to the mountains we trav-
eled by Foothill boulevard, through
San Bernardino and Redlands. It is a
little too early for orange blossoms or
desert blooms, but the almond or-
chards of Beaumont and Banning have
been making a lavish display for the
past fortnight. As soon as the almonds
complete their presentation then the
other three blossoms will take the
spot-light in that district. Immediately
thereafter, other sections of the South-
land will receive the attention of tour-
ists and bloom enthusiasts. Too many
visitors to the Beaumont-Banning area
make the mistake of not leaving the
main highway and visiting some of the
interesting territory back of these two
cities. We drove north to Oak Glen,
returned and headed south to Idlewild.
If time permits, it is well worth the
effort to drive on down the Pass to-
ward the desert below Banning, and
enjoy a different variety of scenery
there. Returning to Los Angeles, two
lovely alternate routes are available.
One is the heavily used Valley boule-
vard and the other the new Holt-Gar-
vey extension which runs through the
W. K. Kellogg famous Arabian horse
ranch, just out of Pomona, and re-
cently donated to the state with an
endowment fund sufficient to continue
its existence. As a matter of fact, the
latter is somewhat shorter than Valley
boulevard and offers some new coun-
try for the explorer. And all this on a
motor trip not exceeding 200 miles in
its extent.

A Los Angeles jury has just con-
victed two kidnappers and given them
the penalty of hanging, under a new
law enacted by the last California leg-
islature. It will come as a genuine sur-
prise to the public if the edict is car-
ried out. There will be the usual re-
view by a wobbly-kneed judiciary, and
then to a similarly equipped governor,
who has a star record on reprieves and
pardons. Recently a public official was
tried for embezzlement. There was an
embezzlement. There was no dispute
as to the legitimacy of the charge, but
the trial judge decided that as the funds
taken were not of the public variety,
no harm was done. No wonder Cali-
fornia is a haven for malefactors of all
sorts.

One hotel has been sued because a
guest picked up a needle with his bare
foot, which proves that one operating
a hotel must exercise the greatest pre-
cautions, not only against the fool who
distributes needles in this manner but
also the other variety who waddles
around in his apartment in his bare
feet and_ makes a collection of this
commodity.

Someone of my acquaintance was
decrying the use of canned vegetables,
the other day, and reverting to the day
when grandmother used to practice
the dehydrating stunt on green corn
and a few other products, to the tune
of house flies, roaches and ants. A
half century ago I probably consumed
my first commercially canned vegeta-
bles. They were excellent and as far
as my observation goes have been im-
proving ever since. Of course, the cost
of the prepared article would be some-
what greater than that taken from the

TRADESMAN

garden, but so far as quality is con-
cerned the latter could hardly be more

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All

room and meal rates very reasonable.

Free private parking space.
JAMES HOEKSEMA, Manager

 

March 7, 1934

 

 

 

THE ROWE

GRAND RAPIDS

The Most Popular Hotel
in Western Michigan

300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.

CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mgr.

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mor.

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R&. SWETT, Mgr.
Muskegon te Michigan

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

The

MORTON

announces
400 ROOMS WITH
PRIVATE BATH

$1.50 up

Dining Room
Grille Reom

Delicious food served in
pleasant surroundings at
prices which have made
the MORTON popular.

GRAND RAPIDS’
FRIENDLY HOTEL

Philip A, Jordan, Manager

Cafeteria

 

 

 

 

 

 

 

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire - proof. Dining,
Cafeteria and Buffet

Lunch Rooms in con-

nection.

750 rooms — Rates

$2.00 and up with

bath.

 

 

 

 

 

;
|
1

 

 

 

 

 

 

March 7, 1934

MICHIGAN TRADESMAN

 

17

 

palatable than the commercially
canned article. This is especially true
of spinach, which, when served from
the garden, is usually accompanied
with sand, not essentially a contribut-
ing factor to good health.

The back-seat driver may continue
to be the butt of the humorist but just
now he has the strong arm of the law
to back him up According to a recent
decision of the Supreme Court of the
United States, the occupant of a rear
seat who sustains damages, may col-
lect for same in the event he warns the
driver-in-chief of impending danger.
In other words, the back-seat driver
has all the privileges and none of the
responsibilities of the regular driver.
He may continue to function, as in
the past, without fear of getting a
ticket or a bawling out by the traffic
cop. The front seat operator can do
nothing about the situation unless, of
course, the person in the rear seat is
his lawful wedded wife, when he still
may, if he gets back home, mind you,
if he has the requisite amount of nerve,
tell her just what he thinks about it.

Medical men say that a fish entree
and ice cream should not be served at
the same meal. I should hope not The
combination would be almost as bad
as garnishing raw oysters with sugar.

There are always visions of all sorts
of legislation with the sole intention of
bewildering the hotel operator. For
instance, I notice in on Eastern state
it is proposed to do away with tipping
by statutory provisions and to substi-
tute therefore a 10-per cent charge
added to all hotel and restaurant
charges, which levy is to be divided
among such persons as are usually
the beneficiaries by the tipping system.
Wherever this system has been tried in
this country it has proven unsatisfac-
tory, because of the desire of the
guests to “play up” to such as serve
them by handing out honest-to-good-
ness gratuities. Even in foreign coun-
tries, where tipping has long been con-
sidered a fine art, especially in Ger-
many and France, there has not been a
great deal to say in its favor. Such a
system was introduced during the ex-
treme stress placed on business of all
kinds, directly after the war, at a time
when serious strikes were threatened.
That in these instances it has failed is
evidenced by the fact that in many
cities in these countries they have
gone back to the system of individual
tips. Further it was argued that with
the advent of the 10 per cent tipping
tax on all hotel accounts, the guests
were actually paying the wages of em-
ployes with whom they had no contact
whatsoever,

 

Mussolini wants to strengthen the
finances of Italy and wipe out his per-
sonal enemies at the same time. We
have quite a number of his country-
men among us whose financial success
is unquestioned and whose special line
is getting rid of enemies. Why doesn’t
he arrange for their return and relieve
the ranks of the jobless here?

Thousands of individuals annually
come out here from the East looking
for jobs in California, which are not to
be had. They have been told time and
again there are no jobs. I have almost
shouted this information from the
housetops but still they are coming.
Within the past week two Michigan-
ders have hunted me up for assistance.
One of them came here to sponge on
a relative, discovering on arrival that
the relative was already in the soup
line. Another, arriving with a skir-
mishing fund of $8, knew he could get
a job. Just now he asked me to loan
him an insignificant sum to procure a
night’s lodging. All things being equal
unemployment conditions would be no
worse here than elsewhere, but the
pilgrims who come out here know it
all, and will not listen to reason. Cali-

fornians are trying to head them off
at the state line, and have established
camps just inside her domain where
one is permitted, temporarily, to work
—labor, mind you — for meals and
lodging withut any other form of com-
pensation, which is working out fairly,
but the beneficiaries are not enthusi-
astic about it. Let me again reiterate:
If you are coming to California, pro-
vide yourself with round-trip transpor-
tation, and do not depend too much on
relatives, as you may not look so good
to them on arrival.
Frank S. Verbeck.

Business Must Be Freed From Organ-
ized Greed

There is an old proverb which says,
“there should be no sentiment in busi-
ness.” The author is probably un-
known, but what he said has had much
to do with greed, which now largely
dominates the business world. This
proverb infers that the higher and
nobler thoughts of life shall be laid
aside when it comes to business trans-
actions. This line of reasoning has led
others to remark that no one can suc-
ceed in business if he is honest, and
that success can be attained only by
dishonest methods. Sentiment touches
the best there is in us—truth, integrity
and righteousness—all of which should
enter into every business transaction.
Business is the foundation of modern
prosperity. Business stagnation brings
on distress and suffering. Business is
so intimately associated with human
welfare that it must be kept pure and
clean and the sentiment of every busi-
ness man and woman should be to
keep it so.

Business is built upon confidence,
honesty and integrity, and these are as
necessary in business as in the school
or church. All are inter-dependent.
You cannot expect honesty to prevail
in the school or church unless business
practices its teachings. School and
church are the organized institutions
to prepare youth for citizenship and
the business world. Dishonesty is the
twin of greed. It has only a contam-
inating influence upon whatever it
touches, It is like the rotten apple in
the barrel, and it violates the chief
commandment of God’s law to govern
the relations among men. Business is
a vital attribute of human relations.
Society could not exist without it.
There can be no prosperity and happi-
ness unless the wheels of production
and distribution turn at all times.

It is dangerous to permit any indi-
vidual, organization or group to se-
cure control of any line of business.
There is nothing more vital than keep-
ing business as free as the heart, which
keeps our blood in circulation. Busi-
ness is the great arterial system
through which passes the necessities of
human life: and upon its proper func-
tioning depends the health, happiness
and welfare of all. Money is the life
blood of business and it must be pro-
vided in sufficient quantity so that no
part of the body politic will suffer. It
is now a year since President Roose-
velt pronounced his scathing indict-
ments against the “money changers”
and their cohorts, declaring them “en-
emies of civilization.” He fully under-
stood these enemies of the Nation have
been tampering with the flow of money
and the channels of trade upon

which all depend for their necessities.
They have formed great monopolies in
food, clothing and other needs of the
people as well as restricting the money
The President is to be com-
mended for the courageous stand he

supply.

has taken and for what he has under-
taken to accomplish toward monetary
reform, if he is on the right track, The
vital blow is yet to be struck by him
when he unsheaths his sword to de-
stroy private monopoly. Business must
be set free from organized greed, for
in no other way can distress and un-
employment be overcome.

E. B. Stebbins.

Can This Be True?

It seems to be
among the leading chains and some of
our most highly advertised and reput-
able manufacturers to have an iron-
clad agreement whereby, for the prom-
inent inside and window display of na-
tionally advertised drugs and sundries,
the chains themselves receive yearly
almost unbelievable checks. It is re-
ported that one chain although failing
to show a profit through their stores
for the year; showed better than a two
million dollar profit, due to the checks
from the “co-operative concerns.”
From time to time the “co-op’s” (co-
operative advertising) as they are call-
ed are changed according to the dic-
tates of the manufacturer, who defin-
itely states the exact number of articles
which must be on display both inside
and in the windows.

Now, for all this special aid in mer-
chandising, the chains also agree not to
“switch” from that item to one of their
own. It further seems one or two of
these manufacturers are favored over
the others, in that there are explicit
orders not under any circumstances to
sell another like item in its place, How-
ever, on all others the bars are more
or less let down, possibly because the
makers themselves rely upon the “nat-
ural integrity of a large chain.”

But, let us study the situation, There
are innumerable long profit items the
clerk has for sale—(duplicates of all
national leaders) on which the chain
will pay a variance of percentages, de-
pending - upon the merchandise or
whether they are putting on a special
campaign, termed “concentration.”
This clerk works on a small salary,
based on his ability, plus his commis-
sion, or so-called “spiff.* In other
words his total salary depends greatly
upon his percentage of “push merchan-
dise sold.” Do you think he will have
many qualms for a company he has no
particular interest in, just because they
mail in a yearly check to his company’s
home office? Your guess was right.
He will sell at any time an item whose
sale benefit to himself. Pos-
stbly he’ll soothe his conscience at the
same time in the fact, “well anyhow
the company will make more money
and profit on that sale.” This latter
fact is quite true because probably the
other product was sold even below
cost. However, the kind manufacturer
made up for that little discrepancy by
his huge yearly “co-op” check,

In this connection, another
means of rebate is termed “for special
effort—five per cent. off invoice”’—plus

common practice

means

same

 

how much more to the home office?
The added five per cent. is paid the
clerk when the company has no dupli-
cate line.

Even though the chain might try to
protect the nationals, it is clear under
the existing circumstances it is quite
impossibie,

Hasn’t the lash of the whip fallen back
upon the hand, and hasn’t one double-
crosser been also double-crossed by his
“pal.” The irony of such a situation
is the fact that these same (big?) com-
pany’s salesmen always tell you that
by buying in quantities from them you
get the same prices given to the larg-
est chain. Of course you do or nearly
do but have you received your “special
co-operation check” as yet for the last
year? You have probably had entire
window displays of one after another
nationally known toothpastes, tonics,
lotions, cosmetics, etc. Have you been
remunerated? I hardly imagine so ex-
cept in very exceptional cases.

I certainly do not feel that such
practices are fair to little independents
like myself. Possibly others like my-
self would care to air their views. I’m
disgusted. L. W. Brown.

——_2+___

Retail Sales Now on Upgrade

Retail volume picked up sharply in
New York this week with improved
weather conditions. executives
were confident of a quick resumption
of the advancing trend in retail sales
noted until the repeated storms seri-
ously cut down volume. Reports to
resident offices here indicated that the
decline in sales noted by out-of-town
stores had also proved temporary, with
the South and the Coast showing no
let-down from the former ratio of sales
gain. Comment was made yesterday
that while the effect of the storms will
be evident in chain store sales for the
last half of February, the forthcoming
reports for the month will show sharp
gains.

Store

—__ 4644
Price Rises Due in Silverware
A general stiffening in prices for
sterling and silver-plated ware within
the next ten days is regarded as cer-
tain by buyers and manufacturers. The
high price quoted for bullion is a major
factor in the situation, but producers
contend that increased labor costs, ab-
sarbed by them in the last two months,
must be included when new quotations
are made. The silver-plated ware man-
ufacturers last month increased prices
on low-end and medium price goods
from 10 to 20 per cent. They plan now
to make similar advances on_ better
merchandise, Prices on sterling are
due to rise 10 per cent. or more in all
ranges, it was said.
—_~++~-___
Rise in Curtain Prices Due
Talk of increasing prices on all types
of popular-price curtains gained head-
way in the wholesale market last week
as producers began to withdraw many
of their best-selling lines, Heavy buy-
ing by retailers throughout the South,
Midwest and Pacific Coast States has
depleted stocks to such an extent that
many are unable to handle further
business on novelty weaves brought
out last month. Demand centers large-
ly on curtains to retail around 75 cents
per set.

 

 

18

DRUGS

Michigan Board of Pharmacy
President—Earl Durham, Corunna.
Vice-President—M. N. Henry, Lowell
Other members of the Board—Norman

Weess, Evart; Frank T. Gillespie, St.

Joseph; Victor C. Piaskowski, Detroit.
Director—E. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

Officers elected at the Jackson Conven-
tion of the M. S. P. A.

President—Duncan Weaver, Fennville.

First Vice-President — Paul Gibson,
Ann Arbor.

Second Vice-President — J. E. Mahar,
Pontiac.

Treasurer — Wm. H. Johnson, Kalama-
zoo,

Secretary—R. A. Turrel, Croswell.

Executive Committee—A. A. Sprague,
Ithaca; Leo J. LaCroix, Detroit: J. M.
Ciechanowsky, Detroit: M. N. Henry,
Lowell; Benj. Peck, Kalamazoo; J. E.
Mahar, Pontiac.

 

Why Sell Listerine at a Loss?

Fennville, March 5—I have attached
a telegram from the editor of Drug
Topics and a copy of my reply there-
to for your perusal and publication if
you care to do so. :

I know you have never carried any
advertising paid for by Listerine, so
you may want to use this and let the
Michigan druggists know what I think
of their methods. Duncan Weaver,

Pres. Mich. State Pharmacist Ass’n.

The telegram above referred to is as
follows:

March 2—In the next six months I
predict we are going to see more man-
ufacturers adopt a price stabilization
policy than at any time in the last
twenty years. In 1934 predatory price
cutters are headed for a bump. To en-
courage manufacturers to give them
this bump by stabilizing prices on their
products, it is important that we ex-
tend a welcome hand to those manu-
factureres who adopt a stabilization
policy. This welcome hand will en-
courage other manufacturers to adopt
a similar policy which will improve
conditions for all drug stores, In the
last eight issues of Drug Topics on the
page opposite the editorial page a
group of prominent independent re-
tailers, including leading executives in
our National and state associations,
have been commending the Lambert
Co. for its efforts in stabilizing the
price on Listerine products. Such com-
mendation is valuable at this time. In
our effort to force a similar action by
other manufacturers and speed up
such action in line with the encourag-
ing conmments made by National and
state leaders, will you please send me
your statement and photograph. State-
ment to be your personal comment on
the value of the Listerine stabilization
campaign to the retail druggist in this
country for use in Drug Topics. I shall
appreciate your assistance and prompt
reply forwarded via air mail.

Jerry McQuade,
Editor Drug Topics.

Fennville, March 3 —I have
your telegram and will reply to it
at once. First, you have my per-
mission to print this letter in Drug
Topics. Of course, I know and
realize that you have advertising
space to sell, and want to sell all
you can, so probably the letter
will not be printed.

My action in this matter is
based on the actions of the Lam-
bert Pharmacal Co. for the last
twenty years that I remember.
We have never seen them give us
as retailers a profit of more than
25 per cent. in the days that 3314
was customary, and from that it
has gone to a profit of four cents
on a twenty-five cent bottle of

MICHIGAN

Listerine when other manufactur-
ers were giving us practically nine
cents.

So why should I endorse such a
plan as this, which has cost us
millions of dollars in profits in the
years that we have fought Lam-
bert’s battle for them over our
counters?

The worst thing any manufac-
turer could have done they did
last year when they lowered their
wholesale cost to 51 cents or over
and placed full page advertising
over the name of one of the
chains in Michigan, forcing us to
sell their item at 59 cents, or at a
direct loss on every bottle, figur-
ing the national survey on the cost
of conducting a retail drug store.

No, I cannot and will not com-
mend any such manufacturer for
his action or tactics until he has
proved to me that he is ready to
build instead of wreck, as he has
done for the last twenty years that
I know of. It will take more than
a few weeks for me to fall into
line and tell my fellow druggists
that he is all right.

Please do not tell me that there
is now new personnel in the or-
ganization, for that will not repay
the millions of lost profits to us
that we have been robbed of in
the past years.

Duncan Weaver.

Will Pharmacy Be Endangered By
Rackets?

The world at large associates the
word rackets with crime or the under-
world, but in pharmacy the meaning of
the word “Racket” merely signifies or
implies actions amongst the pharma-
cists which only go to the extent of
out-thinking one another by
other than those ethical to the profes-
sion. Some of these so-called rackets
are very simply and easily conducted,
without in any way, form or manner
being observed by the outside public.

means

In the past years no druggist or
pharmacist would think of attempting
any of these rackets, mainly because of
the esteem they held for their profes-
sion, and secondly because they were
more or less timid of the rigid rules
and regulations set forth by their re-
spective boards, or even the law itself,
Today those conditions are past mem-
ories, and we find that even pharma-
cists become bold and brazen as time
advances.

One of the least harmful rackets, will
first be discussed, and then followed
by one, which to my thinking seems to
be an evil, which %& time will be as
destructive as any crime that is con-
ceivable. The first racket which I have
reference to, is that of “Samples.” The
pharmacist knows that all physicians
are detailed by men who represent
all the leading drug houses of the coun-
try, and it is this “Detail Man” that
the pharmacist uses as his weapon.
The pharmacist who chooses this petty
scheme has as his job the part of go-
ing from place to place, to all the phy-
sicians he knows, and actually asking,
or going so far as buying these samples
at a small price, then in turn he will
go to his fellow pharmacist, and sel
these samples at a fair profit. Such a

TRADESMAN

racket not only degrades his profes-
sion, which he is not pursuing, but
causes the exposure of the same ele-
ment that exists in the medical pro-
fession as well. With a careful manip-
ulation of these samples by the drug
houses such as labeling in a way that
they can’t be dispensed, or even limit.
ing the amount of samples to a mini-
mum. If such steps and precautions
were taken, I am sure that this one
racket would be eliminated.

The racket which is the most unde-
sired and more devastating to the pub-
lic, is that of private formulas or prep-
arations dispensed by the pharmacist.
These are written by a physisian in
terms of symbols or letters, so that
the patient can only go to the place
indicated by the physician, to get the
medicine. This is not only termed as a
racket between the physician and phar-
macist, but also may be looked upon
as unfair competition to those pharm-
acists who believe in conducting a le-
gitimate business. The manner in
which this formula “racket” is carried
on is simple yet puzzling and mysteri-
ous to the person who holds the pre-
scription. The prescription usually is
expressed by certain letters or by sym-
bols, which of course can only be trans-
lated by the physician’s friend (pharm-
acist, of course). This method of pre-
scribing was first brought about in hos.
pital clinics only, but since has been
imitated by the physician and pharma-
cist. It causes much confusion amongst
the patients, and reaches a point where
there is a great deal of distrust shown
by the patient.

The above “racket” clearly shows
that these existing conditions must be
handled in a proper manner, in order
that the traditions of pharmacy may
be upheld, and it is a certain thing,
that if the proper authorities would
take care of these so-called “petty rack-

oe
res

Marbles
Base Balls

Seed

Picnic Supplies
White Wash Heads

Turpentine

Grand Rapids

 

2

SPRING SPECIALTIES

Rubber Balls
Golf Supplies Tennis Supplies
Playground Balls

Disinfectants
Bathing Supplies
Soda Fountain Supplies

Varnishes
Brushing Lacquer

a

Sundries Now on Display in Our Sample
Room. Come look them over.

aA

Hazeltine & Perkins Drug Co.

March 7, 1984
see
ets,’ is would make pharmacy a cleaner
and better profession to practice in,

Purer Foods and Drugs

There appears to be no major dis-
agreement on the proposition that the
Pure Food and Drugs Act should be
strengthened for more adequate con-
sumer protection. The only question
is how drastically the present law
should be changed.

The administration proposed a com-
plete revision of the law last spring.
Immediately protests arose, not alone
from manufacturers of foods and drugs
but also sales and advertising agencies,

The drug trade proposed its substi-
tute for the Tugwell bill after heated
hearings. And then Senator Copeland,
himself a doctor, drew a compromise
bill which, he says, retains all the con-
sumer protection sought in the orig-
inal bill but abandons the more drastic
features of that measure.

We believe that this is the time to
strengthen the Pure Food and Drugs
law. We likewise believe that the Tug-
well bill contained several doubtful
provisions. The objectives of that bill
—to assure that consumers will get
foods and drugs honestly manufactur-
ed, honestly labelled and honestly pre-
sented for sale—can be attained by less
drastic means.

All legislation is a matter of com-
promise, and a revision of the pure
Food and Drugs law is liable to be the
result of agreement between vigorously
contending forces.

The honest and intelligent majority
of manufacturers of foods, medicines
and cosmetics should realize that re-
vision of the law to provide adequate
protection of consumers is as impor-
tant to them as anyone else. The dis-
honest manufacturer and advertiser,
unless curbed, will ruin the reputation
of the industry as a whole and destroy
the market of the honest majority.

Jacks
Shelf Papers

Insecticides
Goggles
Waxed Papers

Paint Brushes
Kalsomine Brushes
Enamels

Etc., Etc.

 

Michigan

 

1 ARRANCAR CNR itioa cae aq

cba

%-

RING:

6. iaseraaen apt iNav atennecaes

h

acess

4

 

 

Pica Att a eB NB ial x

®

b

March 7, 1934

MICHIGAN

TRADESMAN

 

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

ACID
ACEC INO. 8 i 06 @
Boric, Powd., or Xtal., lb... 08%@
Carbolic, Xtal. Ib | | 36 @
Cie. We 35 @
Muriatic Com’). Ib, | | 034% @
Nitric. Ibi) 2 ae 09 @
ORANG AD 15 @
Suipourie Ib 0381%4@
Wattertc ib 8 35 @
ALCOHOL
Denatured, No. 5, gal.______ 44 @
Grain Sao 400 @5
Wood, S400 50 @
ALUM-POTASH, USP
Pym 05 @
Powad, or Gra, ib. 0544@
AMMONIA
(Concevtrated, Ih. 20 06 @
oo 05%@
oe I 054%@
Carponate ib, 20 @
Muriate, Up ib. 18 @
Muriate, Gra. lb. 08 @
Muriate, Po. ib... 20 @
ARSENIC
FOuUnG 07 @
BALSAMS
Copaiba ib 60 @il
ir, Cana: fo 200 @2
Hin Ore th 50 @1
Pert Io 200 @ 2
Tow ib 150 @i
BARKS
Cassia
Ordinary Wb, @
Ordinary, Po. Ib... 25 @
maion 1b @
meaipon, Po... W.. 50 @
Pam tb 40 @
Him, Powd)) ib oo 38 @
Him, Gd ib 38 @
Sassafras (P’d lb. 45)______ @
pOaptres: Cut Ib 20 @
mOaptree, Fo, ih. 35 @
BERRIES
Coben ib. @
Cohen Fo ho. @
auniper, 1b) 10 @
BLUE VITRIOL
FOUN ee 06 @
BORAX
Pid or Xtal ip 06 @
BRIMSTONE
POON (22 04 @
CAMPHOR
Poune ooo 80 @1
CANTHARIDES
Russian Powd, @ 4
Cminese; Powd. 0 @ 2
CHALK
Crayons
White, dozen 29. @ 3
Dustless, dozen —__-____ @ 6
French Powder, Coml., lb._. 03%@
Precipitated, lb. ___________ 12 @
Prepared, Ib, 20 14 @
White, lump, 1b.__.--_______ 03 @
CAPSICUM
Hoes tp 60 @
Powder, Ib) 32 62 @
CLOVES
Whole ib, Jo) oe 30 @
Powdered ip, 2 35 @
COCAINE
Ounce oo 12 68@14
COPPERAS
Ma 0314 @
Powdered, Ib: 04 @
CREAM TARTAR
POung 2s ee 23 @
CUTTLEBONE
Pound (ooo 40 @
DEXTRINE
Yollow Corn, Ibi 064%@
White Corn Wb... 07 @
EXTRACT
Witch Hazel, Yellow Lab.,
Oe 110 @1
Licorice, Pd, Yb.o 2. 50 @

 

13

10

00

50
00

10
15

36

50

70
60

FLOWER

Amica. ib
Chamomile

German: Ibs 28

Roman, tbo
Saffron

American ip.

Spanish, 028,

FORMALDEHYDE, BULK

50

@ 655
@ 45
@ 1 00
@ 55

@ 1 35

Found 2 0s @ 20
FULLER’S EARTH
rowder lb. 05 @ 10
GELATIN
Pound 2. 55 @ 65
GLUE
brok, bro Wb 20 @ 30
rod, Dark Ib. 16 @ 22
Whi Blake ib 274%@ _ ~=s 35
White Gd. Ibo —. 45 @ 35
White AXX Heme Vy @ 40
MipbOM oo 42144@ 50
GLYCERINE
FOUNG 1544@ 35
GUM
Aloes, Barbadoes,
so called, lb. gourds____ @ | 66
Powe Ip) 35 @ 45
Aloes Socotrine, ib, @ 5
Powe, 1b: @ 80
Arable, first, fb. 2 @ 40
Arabe see Ib. 2 @ 30
Arabic, sorts Ip 20 1 @ 25
Arabic, Gran 1b. @ 35
Arame Fd ib 25 @ 35
Asafoetida, ib. 47 @ 50
Asafoetida Fo. ib... 15 @ 82
Guaiae To @ i
Guaine  DOWd @ 75
Mino Io @ 90
Kino, powd, lb... |e. @ 100
Myrrh Wb @ 60
Myrrn, Pow. ib @ 75
Shellac, Orange, ib... 22144@ 3
Ground ib 2. 224%2@ 3
Shellac, white (bone dr’d) lb. 35 @ 45
Tragacanth
Ne. 1, bbls) | Boe @ 1 as
No. 2 Ibs. aes oa 1 6
Pow. ib £25 @ 15
HONEY
Found 0 25 @ 40
HOPS
%s Loose, Pressed, lb.______ @ 1 00
HYDROGEN PEROXIDE
Found 2ross 20 27 00 @29 00
eth SFOse 17 00 @I18 00
Moib Sfdse 11 00 @11 50
INDIGO
Madras 1p oo 200 @ 2 25
INSECT POWDER
Pure ib 7 a. @ 41
LEAD ACETATE
De ee tf @ 26
Fowd. and Gran: 2 @ = 35
LICORICE
Extracts, sticks, per box_.150 @ 2 00
bezenges, Ip 40 @ 50
Waters (245) box... @ 1 50
LEAVES
Buen, Ib. short 2 @ 60
Buchu, ib. long. @
Buca, E’ds ipo 8 @ 70
Sage, bulk Ib 0 25 @ 30
Sage, loose pressed, 4s, Ib. @ 40
Sage; ounces @ %
Sage, Pd and Grd... @ 35
Senna
Alexandyvia, Ib, 3) 35 @ 40
Tinnevellia Wb. 25 @ 40
BOW. 1b, 2 ao. @ 365
ye Ciet i 2 @ 4g
Uva: Ure Pid tb @ 45
LIME
Chloride, med,, dz. @ 85
Chloride, large, dz.___.____ @ 1 45
LYCOPODIUM
POUNG oo 45 @ 60
MAGNESIA
Camp 6s Wes @ 30
Carb. Ges ih @ 32
Cayh.. Powd. Ip 1 @ 2
Oxide: Thea. ip ee @ 15
Oxide, light, ib... @ 75
MENTHOL
POunG 2 454 @ 4 88
MERCURY
POU 150 @1 75

MORPHINE
CUNCGS 2: @11 80
(oe a ee @13 96
MUSTARD
Bulk, Powd.
merect Ib 22000 45 @ 50
NO f Wo 8s 35
NAPHTHALINE
Balls, 1b. oe O08 6a 18
Flake, Ib. a es 09 @ LS
NUTMEG
Domne a 4)
Rowderedd, ib. 0 @ 50
NUX VOMICA
WOU: (2 @ 25
Fowdered, Ib 2 15 @ 25
OIL ESSENTIAL
Almond
BiG. true, O7s, @ 50
ibs, Stt.. @25). 00 @ 30
mwect. true. Ib 140 @ 2 00
mveet, art. Ibs. = = 75 @ 1 20
Amaber, crude Ib | 71 @ 1 40
Aber reet, Ip. oe 130 @ 2 00
Souee Wy 100 @ 1 60
cay £00 @ 4 25
PoOreamot, Wb. | 8 OO Ca Ss 68
@ajowoe fb. 150 @ 2 600
Caraway Sd ib 280 @ 3 40
Gacsa, Use ib 210 @ 2 60
GCedie Ueal i. 170 @ 2 20
Cédar Leaf, Coml., ib. £00 @ & 25
Citronella 1h 105 @t1 40
Cloves Lis @ 2 25
Croton, Ibs. i a a 4 66
Cubeb, Ib. ______ oo 425 4 80
migeron Ip na 1 @ & on
Puealvins Ibo 2 $5 @ 1 20
WIGREMGN oe 225 @ 2 60
Hemocke Pu. ib 170 @ 2 20
iremicck Com. ib... 100 @ 1 25
oumpen Ber ib 300 @ 3 20
guanine Wid Ib £50 @ 1 75
bay. Hiow ib 350 @ 4 00
bay. Gard. ib 12s @ 1 50
Memon Ib LT @ 2 25
Mustard, true, ozs. __._ @ 1 50
Nstard, art. ozs, @ 35
Oranece Sw ih. $00 @ 3 25
Oteangm art. ib | 10e @ 1 26
remvroval Fp 26 @ 3 20
Peppermint ib 425 @ 4 80
WORE G6 @ 2 50
tose, Geran. 028. = 0 @ 95
Rosemary Flowers, Ib.______ 100 @tf 50
Sandalwood
Mr 8 00 @ 8 60
Wor mb 450 @ 4 75
Sassafras
ive, Wh 190 @ 2 40
SY 8 @ 1 40
Stearmint, Ib 250 @ 3 00
Sans te 350 @ 4 00
“ovine Red ib, 150 @ 200
Hove Wil, ih 175 @ 2 40
Wintergreen
Beat, true, 1b. 575 @ 6 20
meen I 400 @ 4 60
Sy 75 “‘@ 1 20
Wormseed, bh 350 @ 4 00
Wormwood ib, 450 @ 5 00
OILS HEAVY
Castor) eal 145 @1 60
Coeoanut, Ib 22u%@ 35
Cod Liver, Norwegian, gal. 1 20 @ 1 50
Cot Seed, gal... 8 @ 1 00
Dave ex. gal 155 @ 1 65
lard No 1 gal 125 @1 40
Tainseed. raw, gal... wt @ 0
linseed, boil., gal... 80 @ 95
Neatsfoot, extra, gal.______ 80 @ 1 00
Olive
Malaga gab = 250 @ 3 00
Pure, sal 3 8 00 Om FOO
sperm, #4) 125 @ 1 50
Wanger fal 2 75 @ 90
fan 2a), 50 @ = 65
Whale eal @ 2 00
OPIUM
Gum) ozs. $t.406- th. 17 50 @20 00
Powder, ozs., $1.40; lb._____17 50 @20 00
Gram. ozs. $1.40: Ih... _.17 50 @20 00
PARAFFINE
WOUNG (fo 06%@ 15
PEPPER
Bisek gerd lb. 25 @ 435
Hed, ard. Wi 45 @ 55
Witte, grd ib. ae 40 @ 45
PITCH BURGUNDY
OO 20 @ 2
PETROLATUM
Amber, Plain. 'b. 12 @ 17
Amer Carb. Ib 14 @ 19
Creamy Whi Ibo ( @ 22
Pity White, 1b. 20 @ 25
Show Wiite Ibo a @ 2
PLASTER PARIS DENTAL
Eeeenelo @ 5 75
Bieee Ty 03%@ 08
POTASSA
Caustic: stks Who 55 @_~ 88
Figur 1h @ 40

POTASSIUM
meetate Ih
Bicarbonate Th.
Biehromace ib

Bronnde ip
Carbonate, Ib,
Chlorate

tee We
Powe Ib 2
Gran, Ib Ea Sa
lodide fp)
Permanganate ib 2
Prussiate
Red. ib. _. ae
Welow I oe
QUASSIA CHIPS
Pound i cee UP MG En ene PCS!
Powe fo
QUININE
& Of. CANS. 625.0 0
ROSIN
Pound oe
ROOT
Aconite, Powd., Ib...
Alkanet, Ib. ee

Alkanet, Powd., lb.___.

Belladonna, Powd., Ib.
Bidod. Powe. ib.
Burdock Powd, ib... |

Calamus, Bleached, Split and
Péecled) 1). 2
Calamus, Ordinary, Ib... ___
Calamus, Powd (i. |
Klecampane, Ib. SE a 2
Gentian Pawd.. Ib.)
Ginger, African, Powd., Ib.
Ginger, Jamaica, Limed, Ib.
Ginger, Jamaica, Powd., Ib.
Goldenseal, Powd., Ib.___ 1
Hellebore, White, Powd., Ib.
Indian Turnip, Powd., Ib.__

Ipecac: Powd Ip. 3
Licorice, lb. Heresies
Edeorice, Powd Wb. |.
Mandrake, Powd., lb. __
Marshmallow, Cut., Ib.______
Marshmallow, Powd., Ib.___
Ofris, ib. ee
Ors, Fowd., th...
Orris, Fingers Ib.
Pink. owed Ib.
Fone, Powd, 1b...
Rhubarb, lb, POSE

Khubarb. Powd. Ib...
Sarsaparilla (Honduras, cut) 1
Sarsaparilla, Med., Cut, Ib.

Saquills: Powd. Ib...
Numeric, Powd.. lb...
Valerian, Powd., ib.
SAL
Ppsem I
Glaubers
Linn ib oo
Cran IW
Nitre
Mtal or Powd.....
Gram Ip
toehelic lb. _____ aes
Soda, Ib. ee
SEED
anise 1b 2
Canary, Recleaned, Ib.______

Cardamon, Bleached, Ib.___
Caraway, Dutch, Ib...
Coloky Wy oo
Colchicum, Powd., Ib.___.._
Coriander, Ib.
Fennel, lb.

 

Biax, Whole ib. 2
Flax, Ground ib... |
Hemp, Recleaned, Ib.__..___
Lobelia, Powd., lb.
Mustard, Black Ib.
Mustard, White, Ib.__-
Poppy Blue, tb
Quince Ib 2... lg
Rape, Ib, ne ES.

Sabadilla, Powd., Ib._

Sunflower, Ib. __.
Worm, Levant. ib __
Worm, Levant, Powd. ___

SOAP
Castile, Conti, White
30x Ns i kc kh aig dp de as
Bap
Powe 2 —
SODA

ASb
Hieavbonate Ih
Caustie Col
Hyposulphite, lb.
Phosphate, Ib,
Sulphite
mal,
Dry, Powd., Ib.
Silicate, Sol.,

Sab

SULPHUR

Light, 1b.

SYRUP
Rock Candy, Gale.

TAR
36 Pints, dozen...
Pints, dozen __
Quarts, dozen:

TURPENTINE

Gallons

60 @ 9%
30 @ 35
1 @ 25
66 @ 98
30 @ 3D
li @ 23
li @ 23
2l @ 28
il @ 2
22%@ 35
80 @ 90
50 @ 60
2 @ 30
i 4 40
@
04 @ 15
@ 90
1 6G 409
a 50
@ 75
a> 6 6 @ 45
@ 50
@ 65
a 25
“a 50
25 @ 30
27444 40
bo @ 23
30 G@ 40
25 @ 30
7% @ 2 00
20 @ 30
@ 50
00 @ 3 60
30 35
1 @ 25
w 35
a7 50
@ 60
@ 3
40 @ 45
@ 1%
50 @ 2 25
@ 25
@ 80
@ 60
30 @ 1 40
@ 50
2 @
15 @ 25
@ 50
03%@ 10
03 @ 10
03%@ 10
10 @ 16
09 @ 16
lt @ 3
02% @ 08
35. «@ 40
1¢@ @ 15
@ 1 75
25 @ 30
70 @ 75
@ 2 00
1, @ 25
30 @ 40
07 @ 15
07 @ 15
08 @ 15
@ 85
15 @ 25
15 @ 25
2 @ 25
00 @ i 25
10 @ 15
48 @ 60
Il @ 20
@ 4 50
@ 475
@15 75
@ 1 60
50 @ 55
03 @ 10
031%@ 10
08 @ 15
05 @ 10
23 @ 2
07 @ 12
124%@ 20
40 @ 50
0444@ 10
70 @ 85
@ 1 00
@ 150
@ 2 75
74 @ = 89

 

 

   

20

 

MICHIGAN

TRADESMAN

March 7, 1934

 

GROCERY PRICE CURRENT

The following list of foods and
not intended as a guide for the bu
declining upon the market. B
the base price the week before

grocer’s sundries is listed upon base prices,
yer. Each week we list items advancing and
y comparing the base price on these items with
, it shows the cash advance or decline in the mar-

ket. This permits the merchant to take advantage of market advances, upon items

thus affected, that he has in s
The Michigan Tradesman is r

tock. By so doing he will save much each year.
ead over a broad territory, therefore it would be

impossible for it to quote prices to act as a buying guide for everyone. A careful
merchant watches the market and takes advantage from it.

 

 

ADVANCED

Holland Herring

Deviled Ham

DECLINED

Orange Label Syrup

Wyandotte Cleaner

Lux Flakes

Lux Toilet Soap

 

 

AMMONIA
Parsons 320z, ___.___ 3 35
Parsons, 10 oz. __..___. 3 70

Parsons, Goz. _____ 1 80
Little Bo Peep, med._. 1 35
Little Bo Peep, lge.--. 2 25
Quaker, 32 0z.__-___-. 2 106

APPLE BUTTER

Table Belle, 12-31 oz.,
Moe 2 1 55

BAKING POWDERS

Royal, 2 0z., doz._____ 80
Royal, 6 0z., doz... 2 00
Royal, 12 oz., doz.__._ 3 85
Royal, 5 Ibs., doz.____ 20 00

 

10 0z., 4doz.in case__ 3 40
150z. 4doz.in case__ 5 00
250z., 4doz.in case__ 8 40
50 0z., 2doz.in case__ 7 00
5lb., 1doz.in case__ 6 00
10 Ib., 4% doz.in case__ 5 75

BLEACHER CLEANSER

Clorox, 16 0z., 24s _____ 3 25
Clorox, 22 0z., 12s _____ 3 00
Lizzie, 16 oz., 12s___ 2 15

Sunrae. 18 oz., 12s____ 1 35
Linco Wash, 32 oz. 12s 2 00

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s. per cs. 1 35

BEANS and PEAS

100 Ib. bag
Dry Lima Beans, 100 lb. 7 90
White H’d P. Beans_. 3 70
Split Peas, yell., 60 Ib. 3 90
Split Peas, gr’n, 60 lb. 5 40
Scotch Peas, 100 Ib... 7 00

BURNERS
Queen Ann, No.1 _____ 1 15
Queen Ann, No. 2 _____ 1 25
White Flame, No. 1
and 2, doz... 2 25

BOTTLE CAPS

Dbl. Lacquor, 1 gross
pkg., per gross_.______ 15

Aare ean Ce Spc tN ty

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136__ 2 99
Corn Flakes, No, 124. 2 90

Pep, No. 24. 2 20
ep We 250 1 05
Krumbles, No. 412__.. 1 55

Bran Flakes, No. 624__ 1 90
Bran Flakes, No. 650.. $5
Rice Krispies, 6 oz... 2 40

Rice Krispies, 1 oz...-. 1 10
All Bran, 16 oz. _.-_ — 2 30
All Bran, 10 0z. _..___.. 2 76
Ali Bran % oz. ...___ 1 1¢

Kaffe Hag, 6 1-lb.
Cate 2 57
Whole Wheat Fla., 24s 2 40
Whole Wheat Bis., 24s 2 65
Wheat Krispies, 24s__ 2 40
Post Brands
Grapenut Flakes, 24s__ 2 10
Grape-Nuts, 24s _.-__ 3 90
Grape-Nuts, 50s ....__ 1 50
Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50
Postum Cereal, Nec. 0_ 2 25
Post Toasties, 36s_._.___ 2 90
Post Toasties, 24s_._.__ 2 90
Post Brank, PBF 24__ 3 15
Post Bran, PBF 36_- 3 15
Sanka 6-1ib. 2 57

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6__. 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed______ 6 75
Warehotise 7 25
AOBS 415
Winner, 5 sewed______ 5 75
Top Notch —.... 4 35
BRUSHES
Scrub
Solid Back, 8in. ______ 1 50
Solid Back, lin. ~_.___ 1 7%
Pointed Ends _......__ 12
Stove
SBaaker oo 1 86
Noe. 60000 2 00
Peeriess 0 2 60
Shoe
No, 4-0 .. a 2 25
Ne 2-0 2. 3 60

BUTTER COLOR
Hansen’s, 4 oz. bottles 2 40
Hansen’s, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 Ibs._ 12.1
Plumber, 40 lbs._______ 12.8
Paraffine, 6s _.__.-___- 14%
Paraffine, 12s _.___ ---. 14%
Tecra 40

Tudor, 6s, per box___. 30

CANNED FRUITS

Hart Brand
Apples
NO: 102 5 00
Apple Sauce
No. 10, dozen___..._.___ 5 25

No. 2, dozen_____ ie © 10

Blackberries

Pride of Michigan_____ 2 55
Cherries

Mich. red, No. 10_____ 6 %

Pride of Mich., No. 2__ 2 60

Marcellus Red__--_____ 2 10

Special Pie... 1 35

Whole White_...._____ 2 &@

Gooseberries
No. 9.

ote te EE 8 OUI tc I a A

Pears

Pride of Mich. No. 2% 2 25
Black Raspberries
ND: 2 2 60
Pride of Mich. No. 2__ 1 6

Red Raspberries

no 2 2 25

NO 4 oe 1 25

Marcellus, No. 2______ 1 70
Strawberries

NG. 200 3 00

Cee 80

Marcellus, No. 2______ 1 45

CANNED FISH

Clam Ch'der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No, 1
Clams, Minced, No. %
Finnan Haddie, 10 oz._
Clam Bouillon, 7 oz__
Chicken Haddie, No. 1
Fish Flakes, smali____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz...
Lobster, No. %_..
Shrimp, 1, wet_____.__ 1 60
Sard’s, %4 Oil, k’less__ 3
Sardines, 4% Oil, k’less 3 35
Salmon, Red Alaska__ 2
Salmon, Med. Alaska_ 1 85
Salmon, Pink, Alaska. 1 50
Sardines, Im. %, ea.6@13%
Sardines, Cal 1 00
Tuna, % Van Camps,
doz.
Tuna, 4s, Van Camps,
aon; 1
Tuna, ls, Van Camps,
Oem 3 45
Tuna, %s, Chicken Sea,
Gon 1 60

bo eH BO to Oo bo ty to
or
So

io

CANNED MEAT

Bacon, med., Beechnut
Bacon, lge., Beechnut_
Beef, lge., Beechnut___
Beef, med., Beechnut _
Beef, No.1, Corned ___
Beef, No. 1, Roast —___
Beef, 2% oz., Qua., Sli.
Corn Beef Hash, doz.
Be >fsteak & Onions, s.
Chiiti Con Car., 1s_____
Deviled Ham, %4s____
Deviled Ham, %s___-_
Potted Meat, % Libby 48
Potted Meat, % Libby_ 75

bo 4 bo et et pee et bo Oo DO
©
or

Potted Meat, % Qua... 65
Potted Ham, Gen. 4% _ 1 35
Vienna Saus. No. %_-. 90
Vienna Sausage, Qua._ 90

Baked Beans
Campbells 48s __.___._ 2 30

CANNED VEGETABLES

Hart Brand
Asparagus
Natinal No 2. 3 00
Tips & Cuts, No. 2____ 2 25

Baked Beans

1 Ib. Sace, 36s, cs......1 7
No. 2% Size, doz... 1 05
No. 10 Sauce_.._______ 4 00

Lima Beans
Little Quaker, No. 10_ 7 90

Baby. No. 2200 1 60
Marcellus, No, 2______ 1 25
Reber Soaked ________ 95
Marcellus, No. 10______ 6 00

sare 3s Sten et A AT OMT th

Red Kidney Beans

Ne. 3) a
Oe 90

CaN 8
Marcellus Cut, No. 10_ 6 00

Wax Beans

Choice, Whole, No. 2__. 1 60
Cut, No. 10
Cut No.2 1 35
Marcellus Cut, No. 10_ 5 50

Beets
Extra Small, No. 2____ 2 00
Hart Cut, No. 10______ 4 25

Hart Cut, No. 2... 90
Marcel. Wihole, No. 2% 1 35
Hart Diced, No. 2... 90

Carrots
Diced Noe 95
Diced, No. 10 ________ 4 20
Corn
Golden Ban., No.2 ___ 1 35
Golden Ban., No. 10 __10 00

Country Gen., No. 2___ 1 20
Marcellus, No. 2______ 1 20
Fancy Brosby, No. 2__ 1 35
Fancy Crosby, No. 10__ 6 75
Whole Grain, 6 Ban-

tam No. 2 - 1 45

A ca aot eaeamverw

Peas

Little Dot, No. 2__.___ 2 15
Sifted E. June, No.10 _ 9 50
Sifted E. June, No.2 __ 1 73
Marcel., Sw. W No. 2_ 1 45
Marcel., E. June, No. 21 40
Marcel., E. Ju., No. 107 75

Pumpkit.
NO. 10 2 4 75
NOOO a ae
NO. 2 92%
Sauerkraut
Ne:10 2. 2 25
No. 2% Quaker______ 1 36
NOre oa
Spinach
NO. 2 2 2 25
NO. 2 1 80
Squash
Boston, No 2... 1 35
Succotash
Golden Bantam, No. 2_ 1 75
Hart, No. 2 1 55

Pride of Michigan____ 1 25

Tomatoes

—s. 1 55
Pride of Mich., No. 2% 1 35
Pride of Mich. No. 2. 1 10

Tomato Jutce

Hart, No. 10-_._______

ss eRe ate SNA co oenrttnehttne ncet eththy  nn

CATSUP
Regal, 8 oz... doz. 95
Regal, 14 0z..-_. doz. 1 28
Sniders, 8 0z.._._.doz. 1 20
Sniders, 14 oz._____ doz. 1 83
Quaker, 10 oz.____ Doz. 1 23
Quaker, 14 oz._...doz. 1 35

CHILI SAUCE
Sniders, 8 oz.
Sniders. 14 oz.

OYSTER COCKTAIL

Sriders,; 11 oz. 2 00
CHEESE
Roguetort 80
Wisconsin Daisy _____ 16%
Wisconsin Twin _______ 16
New York June 24
Bap Sago 48
Breck 18
Michigan Flats _______ 15%
Michigan Daisies ______ 16
Wisconsin Longhorn ___ 17
Imported Leyden  ______ 28
1 lb. Limberger_________ 20
Imported Swiss ~_______ 56

Kraft, Pimento Loaf __ 24
Kraft, American Loaf _ 22
Kraft, Brick Loaf

Kraft, Old End, Loaf __ 31
Kraft. Pimento, % lb._ 1 60
Kraft, American, % Ib. 1 60
Kraft, Brick, % lb... 1 5
Kraft, Limbur., % Ib. 1 31

Note that imported items
are advancing due to the
present dollar.

CHEWING GUM
Adams Black Jack______ 6t
Adams Dentyne —______ 65
Beeman’'s Pepsin
Beechnut Pappermint__. 66
Doublemimg _. 63
Peppermint, Wrigleys__ 66
Spearmint, Wrigleys___ >

Wrigley’s se. 65
eeaperry oo 65
CHOCOLATE

Baker, Prem., 6 Ib. %4_ 2 30
Baker, Pre., 6 lb. 3 oz. 2 40
German Sweet, 6 lb. \4s 1 70
Little Dot Sweet

6 ib Mao 2 30

CIGARS
Hemt. Championg ___ 38 50
Webster Plaza ______ 75 00
Webster Golden Wed. 75 00

Websterettes ________ 37 50
CinCes oo 38 50
Garcia Grand Babies_ 40 00
Bradstreets  _.______ 38 50
Oding _. 40 08

RG Dun Boquet____ 75 60
Perfect Garcia Subl._ 95 00
Hampton Arms Jun’r 33 00
Rancho Corono_______ 31 50

Rerway 20 00

Budwiser ___________ 20 00

isabella 20 00
Cocoanut

Banner, 25 lb. tins____ 19%
Snowdrift, 10 lb. tins__ 20

CLOTHES LINE

Riverside, 50 ft....____ 22
Cupples Cord -._______ 2 9
COFFEE ROASTED
Lee & Cady
1 tb. Package
Arrow Brand __________ 23
Boston Breakfast ______ 24
Breakfast Cup ___._____ 23
Competition ___________ 17%
0. Ve 21
Majestic 30
Morton House _________ 32
Netrow 27
Quaker, in cartons_____ 23

Quaker, in glass jars_.27%

McLaughlin’s Kept-Fresh

Cpt fresh

by MI

Coffee Extracts
M. Y., per 100________ 12
Frank’s 50 pkgs._____ 4 25
Hummel’s 50, 1 Ib.____ 10%

CONDENSED MILK
Eagle, 2 0z., per case__ 4 60

htt nn

CONFECTIONERY

Stick Candy
Pails
Pure Sugar Sticks-600c
Big Stick, 28 lb. case__
Horehound Stick, 120s

Mixed Candy
Kindergarten
PORger 2
French Creams_______
Paris Creams_________
OUpiter
Fancy Mixture________

eee eee

Fancy Chocolate
5 lb. boxes
Bittersweets, Ass’ted_
Nibble Sticks _._______
Chocolate Nut Rolls__
Lady Vernon____.____
Golden Klondikes_____

Gum Drops

Cases
Jelly Strings...
Tip Top Jellies_._...__
Orange Slices_________
Lozenges
Pails

A. A. Pep. Lozenges ____
A. A. Pink Lozenges ____
A. A. Choc. Lozenges
Motto Hearts...
Malted Milk Lozenges___

---

Hard Goods

Pails
Lemon Drops___________

Oo, ¥. Horehound Drops_
Anise Squares ______
Peanut Squares _______

Cough Drops

a Bxs.
Smith Bros,_____._ | 1 45
cnidenig 1 45
Vick’s, 40/10c_________ 2 40
Specialties

italian Bon Bons_______
Banquet Cream Mints__
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade__ 2 50
100 Economic grade__ 4 50
500 Economic grade__20 00
1000 Economic grade__37 506
Where 1,0v0 books are
ordered at a time, special-
ly printed front cover is
furnished without charge,

CRACKERS
Hekman Biscuit Company
Saltine Soda Crackers,

bulk Secati §«86|6 ote
Saltine Soda Crackers,
1, pign 1 86
Saltine Soda Crackers,
2 Ib. pikge 3 26
ee Soda Crackers,
oz. pkgs.....____ 1 00
Butter Crackers, bulk 13
Butter Crackers, 1 Ib... 1 72
Butter Crackers, 2 Ib... 3 13
Graham Crackers, bulk 14

Graham C’s, 1 Ib._____ 1 90
Graham C’s, 2 Ib._____ 3 36

Junior Oyster C’s, blk. 13
Oyster C’s, shell, 1 Ib._ 1 84
Club Crackers... 1 86

CREAM OF TARTAR
6 Ab. boxes 35

ORIED FRUITS

Apples
N. Y. Fey., 50 lb. box__
N. Y. Fey., 14 oz. pkg.

Apricots
Evaporated, Ex Choice 18
Ae fo
Ex. Fancy Moorpack_.. 25

Citron
Si bee cuca ae

 

 

 

hy

 

 

be

Soe.

sey

March 7, 1934

 

      
 

  

    
   

MICHIGAN TRADESMAN 21
Currants JUNKET GOODS FRESH MEATS
Packages, 11 oz.________ 14 Junket Powder _____ 1 20 pelaaalelis Am Welle. 146-tes & 05 o
Junket Tablets ______ 1 35 Beef Holland Herring eH ea cae sagan
Junket Food Colors_.160 Top Steers & Heif.____ 11 Mixed, kegs _____ Fels Naptha. 100 box. Medium -----_--____-.__ 18
Dates Good Steers & Heif.____ 09 Mixed) keee 0 82 Flake White 10 ha 2 = Choice -_-_------__-- 21@28
Imperial, 12s, pitted__ 1 90 Med. Steers & Heif._____ 08 Milkers ke ne 92 7a R h one 0 Raney 2 30@32
Imperial, 12s, regular_ 1 60 MARGARINE Com. Steers & Heif 07 oe 7 Pp Hose, 100 box_____ 13 Ne 1 Nhe 31
Imperial, 12s, 2 lb.___- Wilson & Co.'s Brands ae fake Ge or be
Imperial, 12s, 1 Ib.____ Oleo Lake Herring peo el ie bor... 6 20 Gunpowder
re i. Veal aie: 6 6s eG Oe 32
Figs ore 5 ie G Nay teen 1G 205 OOF 40
Calif., 24-83, case_.__ 1 70 MATCHES aa, 08 ee ten eG TE
eee eee 66 0 0 UU Mackerel Sick piace men ;
Aare prea as aa box... 6 50 Tubs, 60 Count, fy. fat 6 00 Williams te Tee a ete -
rescent, 144 __.______ sr aa : ; SJ fe i 8 .
Eivap. Choice _. 13% Diamond, No. 0______ é 0 Spring ie 16 a ee ee fax et oo English Breakfast
a patie oo Conse median a
Safety Matches Medium 0 ae Congou, choice _____ 35@36
Peel Red Top, 5 gross case 5 40 Poor ________........... 06 White Fish SPICES Congou, fancy -.-__. 1243
Lemon, Dromdary, Signal Light, 5 gro. esd 40 Med, Fancy, 100 lb.__ 13 00 Whole Spice
4 0z., doz.___________ 1 10 Milkers, bbls. ________ 96 Mowe. ea G Oolong
7 Mutton Mo MK Newey. 1966 Gloves Gena So Mein 39
oz., dozen_________ Good 2) ee OF Sib patie Ea ee eee , enOlee 2 5
Citron, Dromdary, MUELLER’S PRODUCTS Medium _.............~ . @ on Ca pp 2 os oF ae 50
4 oz. dozen__-______ 110 Macaroni, 9 oz.________ 210 Poor Tee i ieee Ok Gin ae Oe
Spaghetti, 9 oz. fe. pene a. ef
Elbow Macaroni, 9 oz._ oi [7
Raisins Egg Monde js ine 3 i0 Pork aba ae. OA. OS Tne
Seeded, bulk -_________ 6% Egg Vermicelli, 6 oz...210 Loins _...__ 15 SHOE BLACKENING Tapnces, 10@t0 ---- Gad Cotten, 2 piveonue ______ 35
Bee A ies Oe 1G Batis i Rint, Paste, dos 80 te tO --—- G48 Cotton, 3 ply halle i
Quaker s’dless blk.___- Cooked Spaghetti, 24c, Shoulders (30 12. +E. Z. Combination, dz. 1 30 ne ere _
20 Of, eT 1M 02 220 Spareribs = 10 Dri-Foot, doz... 2 00
Quaker Seeded, 15 oz... 7% Neck Bones | 04S Bixbys, doz. 1 30 _Pure Ground in Bulk VINEGAR
Primmings le 09 Shinola, doz... 99 Allspice, Jamaica ____ @18 _F. 0. B. Grand Rapids
California Prun Cloves, Zanzbar ______ @23 Cider, 40 grain__________ 19
90@100, 25 Ib. boxes ..@07 —" Gu po oe o waite as 40 grain__ 20
80@ 90, 25 lb. boxes --@07% Almonds, Peerless ____ 15% STOVE POLISH Mustard 2 21 ee
70@ 80, 25 1b. boxes _.@08 Brazil, large ________ 144% PROVISIOWwS Blackne, per doz.._.i'i 30 Mace Penang _______ @e
60@ 70, 25 lb, boxes _.@08% Fancy Mixed _.___ 15 Black Silk Liquid, doz. 130 Pepper, Black _______ @20
50@ 60, 25 lb. boxes __@08% Filberts, Naples ___ 20 Barreled Pork Black Silk Paste, doz..1 25 Nutmegs __... @% No.9 WICKING
401b 50, 25 1b. boxes _.@09% Peanuts, Vir, Roasted 7 Clear Back_____ 16 00@1s 00 Enameline Paste, doz. 130 Pepper, White ________ @30 No. 1) pon Bross ------- 80
30@ 40, 25lb. boxes--@11 Peanuts, Jumbo ______ 8% Short Cut, Clear___._.i2 00 Enameline Liquid, doz. 130 Pepper, Cayenne _____ @26 No. 2) pep Os =------ 1 25
20@ 30, 25lb. boxes_.@13 _— Pecans, 3, star ___.._.___ 25 E. Z. Liquid, per dez.. 1 30 Paprika, Spanish __ @36 No’ 3’ Pet Bross ------- 1 50
18@ 24, 25 lb. boxes __@15% Pecans, Jumbo ________- 40 Radium, per doz.______ 13 aa . per BTOss —-_____ 2 30
Pecans, Mammoth ______ 50 Dry Sait Meats Rising Sun, per doz.___ 1 30 Hockonr Rolls, per doz. 90
Walnuts, Cal, ______ 14@20 D S Belles__18-29@18-10-08 654 Stove Enamel, dz. 2 80 4 Rochester’ nt dom. 50
Hominy Hickory 07 Vulcanol, No. 10, doz. 130 cpa: p, Seasoning ester, No. 3, doz._ 2 00
Pearl, 100 lb, gacks____ 3 5¢ Sine tae fos, 3 00 Chili Powder, 1% 0z.-. 62 Rayo, per doz.________ 75
Lard ee ee Celery Salt, 1% 02... 80
i Fancy ated, Peanuts Pure in tierces________ 07% ae an aa ntact Pe
oo, wet 09% 60 1b. tubs ____. advance % ro ahaa = wo
Elb.Macaroni, 20lb.bx. 1 26 121 Ib. Cellop'e case. 125 501lb.tubs _____ advance i, SALT Garlic ---------------- 1 35 ‘cou
Ege Noodle, 10 lb. box 1 26 20 lb. pails _____ advance % F.O.B. Grand Rapids Be 3% Oz. ——_-___ ‘ 35, Bushels, Wide Band
10 Ib. pails __-advance % Colonial, 24, 2 Ib._____ © tori Sheet hae ls
Shelled 5 lb. pails ___.-advance 1  — Colonial, 36-1% _____- 14 2. 5) Market, drop handie_. 99
Pearl Barley Almonds 220 3 3 1p. pails _-___ advance 1 Colonial, Iodized, 24-2. 1 25 oo 1 02. --____. 90 Market, single handle. 95
OE een 00 Peanuts, Spanish, 125 Compound, tierces __. 07% Med. No.1, bbls.______ $96 mn | 02 -——---—- 65 Market, extra 1a
Barley Grits_._.._.__- 5 00 Ih, bags 7% Compound, tubs _______ 08 Med. No.1, 100 Ib. bk... 1 00 yme, 1 02._.-_______ © Split heen 3
NNN i ee ace ites 32 Farmer Spec., 70 Ib... 100 [Umetic, 1% oz._-___- 35 Splint, medium __.. ~~ 7 =
Pecans, salted _.._______ 45 Packers Meat, 50 Ib... 85 Splint sma 6 50
‘a Walnut, California ____ 48 Sausages Cream Rock for ice , ae
Bologna 20 10 cream, 100 lb., each 85
Om 10 iP: ps ere ener ana 13 Butter Salt, 2801b. bbl. 4 00 oe Boreal, @ ac, a
3 Oe, 50 1b. 40 : it Saag
MINCE MEAT oo Co 12 Baker Salt, 280 1b. bbl 3.80 inesford, 24/1 ______ 2 10 papules nt Bal. each___ 2 55
Tapioca None Such, 4 doz.____-_ 6 20 Tongue, Jellied_._...__ 21 6, 10 1b., per bale______ 93 Powd., bags, per 100__ 3 95 eo 16
Pearl, 100 lb. sacks... 7% Quaker, 3 doz. case_-. 265 jiendehecse TT 13 20, 3 1b, per bale... 109 AT 24, 1 Ib. pkgs.___ 1 58
Minute, 8 oz., 3 doz._ 4 05 ~Yo Ho, Kegs, wet, Ib. 16% ©» ~777TTTTTITTT ‘0 Ib. bags, table 45 Cream. 24-1 -____ 2 2 Pails
Dromedary Instant ___ 3 50 ' — rhe Galvanzed _____ 2 60
qt. Galvani c
ee back Hams ioKed Meats pe 14 at. Galvanized eke ; =
ams, Cert., 14-16 lb.._15 12 qt. Flaring Gal. jJr._
3 doz. Carton__--.____- & 25 OLIVES Hams, Cert., Skinned Argo, 24, 1 Ib. pkgs...146 10 5 & Gal. Jr._ 5 00
Assorted flavors. 4 oz. Jar, Plajn, doz... 90 16-18 Ib. saad @15 Argo, 12, 3 lb. pkes.__ 2 25 at. Tin Dairy. 4 00
16 0%. Jar, Plain, doz._ 1 95 ao Argo, 8, 5 lb. pkgs % 26
26 oz. Jars, Plain, doz. 249 ‘1am, dried beef Silver Gloss. 48. ta i Traps
k Gal. mage each 6 50 Knuckles _______.___@22 Si'ver Gloss, 48, 1s___.11% Mouse, wood, 4 holes 6
EVAPORATED MILK \ SE California Hams __--_- 10 Blastic, 16 pkgs.______ 138 Mouse, wood -~
3 oz. Jar, Stuff., doz 1 15 @ » W0od, 6 holes 70
Quaker, Tall, 10% oz. 285 90> ‘Tat ‘Stuffed’ dos, 2 23 Picnic Boiled Hams_...@16 Tiger, 50 Ibs.__._____ 282 Mouse, tin, 5 holes... 65
Quaker, Baby, 4 doz... 143 5) 07 “yo Stuff. doz... 265 Boiled Hams _________. @23 Rat, wood '_ ie
Quaker, Gallon, % dz.- 285 oqo) a ae Minced Hams ________. @12 Rat, spring __._
Cc i Tal a 2 95 Gal. Jugs, Stuff., dz. 1 80 e ae : § ---------._ 1 00
arnation, Tall, 4 doz. Bacon £/6 Cent.) @17 a Mouse, sprin
Carnation, Baby, 4 dz. 1 48 ’ badaine es 20
Oatman’s D’dee, Tall _ ; : Scere gh ag
Oatman’s D’dee, Baby 1 4 PARIS GREEN Beef Reema eee orn Tubs
Pat al 2 95 iii gern 34 Boneless, rump_____@19 00 ei Blue Karo, No. 1%... 240 Large Galvanized_____ 3 75
Pe mee 6 tn 1 fC Ul 32 eae SCT Blue Karo, No. 5,1 dz, 3 30 Medium Galvanized___ 7 75
Moreen @, Tal. 4 dos_*2 % 3, ca 6,0 30 ovis Blue Karo, No. 10____ 314 Small Galvanized _____ § 75
Borden's, Baby. 1 doz. 148 —§= -° Ce Liver ted Karo, No. 14%____ 2 62 s
Bact ee 10 ‘ee Run’ 32 26 2 44 Red Karo, No. 5, 1 dz. 59
Sena Ae oe e week Oe Baro, No. 10. 3 46 Washboards
PICKLES oe 06 Todized, 32, 26 oz.-.... 2 44) a. na alobe-------- 5 50
Presto Mason Five case lots_________ 2 30 mi ania Flavor Glass, anne, 6 25
F. O. B. Grand Rapids Medium Sour ao Dy 1:2 dz.— 2 87 Doubts pooner See 6 00
Half pint_--.--------- 7 15 5 gallon, 400 count... 4 75 BORAX oe ee Single Peerless________ 7 a
Pie RICE Northern Queen...._ r
One quart_______-______ 8 65 Fancy Blue Rose______ 5 00 Twenty Mule Team Maple and Cane Universal i ees: 7 =
Half gallon____________ 11 55 Sweet Small Fancy Head ___._____. 5990 ©24, 1 1b. packages _____ 3 35 Kanuck, per gal.______ 10 =. S
5 gallon, 600__.________ 7 25 an 10 o aaa : - Kanuck, 5 gal. can____ 4 75
Banner, 6 0z., doz. ____ 90 ae Po eo.
noe ae pose Banner, quarts, doz. __ 2 10 Grape June 13 in, wee — 5 00
eee 73 Paw Paw, quarts, doz. 2 80 en Welch. 12 quart case-_ 4 40 15 in. Butter ____"""" 9 99
Presto White Lip, 2 Postma Biscult Co. WASHING POWDERS wach a a oe i is rou acre: =e
gro. on 83 Dill Pickles 18 rolls, percase ______ 210  BonAmiPd., 18s, box_ 1 90 2 ee OR, CANE... 2 oO WSs eeena 25 00
Gal., 40 to Tin, doz....815 12rolls, percase ______ 1 39 Bon Ami Cake, 18s___. 1 65
32 oz. Glass Thrown___ 1 45 18 cartons, percase __. 2 35  Brillo _______________ 85
GELATINE 12 cartons, per case ___ 1 57 Big 4 Soap Chips 8/5__ 2 30 WRAPPING PAPER
Jell-o, S O06 1 80 Chipso, large SDE es ea 3 4 COOKING OIL Fibre, Manilla white 05
Minute, 3 doz._________ 4 05 Dill Pickles, Bulk Climaline, 4 doz.______ 3 60 No. 1 Fibre__” - a
Plymouth, White_-__-- [oe 5a, we 3 65 Grandma, 100, 5¢_--__- se Mazola Butchers b 06%
Jelsert, 3 doz.---_--__- 1 Get, 6. 11 25 SALERATUS Grandma, 24 large.__.350 Pints, 2 doz._..______ S$ han CU 06%
Cal, 100 30 00 Arm and Hammer 24s_150 Snowboy, 12 large ....1 80 Quarts, 1 doz._-______ Si Kratt Suipg 093
Gia Waste i =_. 1 me «OA Gallons, 1 dow. 60600 09%
HONEY ; La France Laun 4 dz. 3 65
Lake Shore 1 lb. doz_- 1 99 PIPES Lux Flakes, 50 small__ 4 80
Cob, 3 doz. in bx. 1 00@1 20 Lux Flakes, 20 large. 4 55 YEAST CAKE
SAL SODA Old Dutch Clean., 4 dz. 3 40 Magic, 3 doz...
oo — oe Granulated, 60 Ibs. cs._ 1 35 Octagon, 966 -___._..__ 3 90 TABLE SAUCES Sunlight, 3 doz. _______ : bo
— - re ——. : . PLAYING CARDS Granulated, 18-2% Ib. Winso, 2460 200 480 Lee & Perrin, large_._._5 75 Sunlight.1% doz. __._. ] 35
bc tation, Ib. pails_ : : Battle Axe, per doz.__ 2 65 packages (20 116 Hinso) 405 95 Lee & Perrin, small___ 3 35 Yeast Foam, 3 doz.____ 2 70
re Pres., 16 oz., dz. 180 Bicycle, per doz.______ 4 70 Spotless Cleanser, 48, revyer 160 Yeast Foam, 116 doz.__ 1 35
12 oz. Apple Jelly, dz. 95 ‘Torpedo, per doz..___- 2 50 ee 385 Royal Mint 2 40 + ia -—- & 39
13 oz. Mint Jelly, dz. 1 60 . Sani Flush, 1 doz._____ 225 Tobasco, small_______- 3 75
7 oz. Cranberry Jelly, dz 90 Sapolio, 3 doz.________ 315 Sho You, 9 07z., doz.___ 2 00
POP CORN COD FISH Speedee, 3 doz._.___-- (20 A-l, tates 4 75 YEAST—COMPRESSED
JELLY GLASSES Sure Pop, 25 lb. bags 125 Peerless, 1 lb. boxes.___.18 Sunbrite, 50s____._____ 28 Golam 285 Fleischmann, per doz._._ 30
¥% Pint Tail, per doz.____ 25 Yellow, 25 Ib. bags___.1 25 Old Kent, 1 Ib. pure_____ 25 Wyandot. Cleaner, 24s 160 Caper, 2 0z.____ a 330 Red Star, per doz... 20

 

 

 

22

MICHIGAN TRADESMAN

March 7, 1934

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde Taylor, Detroit
First Vice-President—M. A. Mittleman,

Detroit.
Vice-President—Arthur Allen, Grand
Rapids.
Vice-President — Edward Dittman,

Mount Pleasant.

Vice-President—K. Masters, Alpena.

Vice-President—Max Harriman, Lan-
sing.

Vice-President — Fred Nedwick, Sag-
inaw.

Vice-President—Richard Schmidt, Hills-
dale,

Vice-President—Edward
troit.

Vice-President—B. C.
Rapids.

Sec’y and Treas.—Joseph Burton, Lan-
sing.

Field Sec’y—O. R. Jenkins, Portland.

Yearly dues $1 per person.

Stocker, De-

Olsee, Grand

 

Put Fashion on a Firm Foundation

Here’s an example of the waste de-
style piracy and we will
quote names just to substantiate the
authenticity of the story. Delman pro-
duced an open-toe sandal with braided
leather thongs. He sold it to Saks
Fifth avenue as an $18.50 seller. The

veloped by

first shipment was sent to the famous
Fiith avenue store. Naturally the style
was shopped early and a sample was
bought by another manufacturer. He,
because it was the commercial custom
to follow a good thing, made and ship-
ped to another store a number of doz-
ens, to be sold for $14.50. The process
of shopping continued and another
manufacture made the shoes to sell for
$10.50.
the same type. of

To make a long story short,
shoe was offered
eventually at $1.25 net and would you
believe it, the original maker’s name
Was even attached to the ultimate prod-
uct. The final maker had evidently hit
the bottom for that type of shoe for he
“This fashion
cannot be made for less.” You might
at this point say: “Well, it’s the cus-
tom of the trade and what of it.”
“Let’s show you how wasteful the
The first store canceled

Was quoted as saying:

process was.
a reorder immediately on hearing that
it was priced for less elsewhere. The
second store canceled an order even
while some of the shoes were in the
making, because it was offered for less
elsewhere. And so on down the line—
the orders like a house of cards col-
lapsed. Only the final rock-bottom op-
erator stood to win.

The originator for his fashion child
suffered a loss of $200 on patterns and
dies. The creator would have been
better off if he had never originated
“in red” for his
effort. The same red ink ran down
the entire line of operation with the

the shoe for he was

exception of the final stage, where the
possibility of a hundred thousand pair
season on a good number is not unus-
ual. It was the old commercial habit
of copy, copy, copy.

But now comes the possibility of
Collectively industry may
be better off if under the codes or un-

correction.

der national legislation there is a pos-
sibility of protection of design. Here’s
how it would work out.

The originator would get the beneft
of his pattern for one year. The style
trend would stimulate other men to
invent and create and in each division,
all the way down, shoes would be de-
signed and protected for a period of a
year. The man on the bottom might,
in this case, be able to get superb de-

ce Ahn ate mage cea a eae eg

signing art at a low per pattern cost,
for he spreads his mass sale over a
hundred thousand pair production. Art
would be encouraged and every store
all along the line would have an assur-
ance that the shoes it possessed were
salable on first order and possibly re-
order. The very safety of the style
would encourage the merchant to sell
and service that shoes at a price that
would return to the store a profit, per-
mitting him to pay his bills to his
sources of supply.

Art is almost limitless and the cre-
ation of the artist's brain is worth pay-
ing for. The trend of style is larger
than any single pattern and true beau-
ty in footwear might be enhanced by
more creative brains rather than less.
Style piracy has limited the opportun-
ity of the trade, rather than increased
its effectiveness.

Congressman Theodore A. Peyser
of the 17th District of New York wants
to develop practical legislation and
proposed an amedment to the Patent
Act. He says:

“Design piracy is an unfair method
of competition. Design piracy shall be
defined in each industry by a special
committee of the trade association in
that industry. The committee shall di-
rect the establishment of a Bureau for
the Registration of Design and the in-
terpretation to the trade of its defini-
tion of ‘design piracy.’

“The definitions of the word ‘design’
and the word ‘timeliness,’ shall be con-
sidered to mean interpretations arrived
at by the committee in each industry.

“It shall be unfair competition to
make use of any design registered with
the Design Registration Bureau of the
Association except with the written
consent of the person making the reg-
istration: provided, however, that no
distributor shall be deemed guilty of
unfair competition or unfair trade prac-
tice unless, after the committee shall
have determined that the alleged in-
fringing design does in fact infringe
such registered design and after such
distributor shall have knowledge of
such determination, such distributor
shall knowingly copy, or buy from any
source, such design which shall have
been determined by the committee to
constitute an infringement of such reg-
istered design.”

Design protection is now possible in
a number of codes. The outcome is
worth watching.—Boot and Shoe Re-
corder.

—_2+~+—+__
Shoe Prices Strengthen

A slightly stronger tendency in
prices in the last two weeks has en-
couraged retailers to place more orders
for shoes manufacturers report. Cur-
rent demand is probably at the high-
est rate since the start of the vear, bar-
ring the weeks in which trade shows
were held and in which a good deal of
buying was concentrated. Mills have
stepped up production somewhat ear-
lier than usual because of the approach
of Easter, but are keeping a careful
check on stocks, which are still fairly
substantial.

—_++.___

A dentist is the only man in the
world who can tell a woman when to
open and shut her mouth and get away
with it.

eae ee

 

 

What Mark-up in a Country General
Store?
(Continued from page 12)
any education can be “finished”; or, to
put it another way, if and when a man’s
education is finished, he also is finished.

The true end and aim of education
is not to instill a lot of miscellaneous
facts into anyone’s mind. It is to de-
velop in that mind the faculty to think
independently, Here, then, is a quota-
tion from one of my younger corre-
spondents—boys whose letters keep me
from getting old:

“When I was studying economics,
I paid much attention to the forma-
tion and operation of the ancient guild
system. Last summer I did some re-
search work along this line and ran
across some intensely interesting books
that are out of print and unavailable
to many. This because I discerned in
the theory of NRA a close approach to
the old guild system, particularly be-
cause if there is to be a redistribution
of wealth, the theory fundamentally
at the bottom of the entire act, I be-
lieve we must eliminate many capitalis-
itc notions of our legal system, based
on the Roman code, and go back to
some of the collective ideas of the an-
cient guild system.

“It is remarkable how, when we go
forward, we circle backward, and very
often dip deeply into the past to pro-
duce what has the appearance of being
new.”

That is real thought. It reminds us
of Einstein, who says that if we should
start straight into the sky, astraddle of
a bombshell in a few million years
we should be back where we started.

It also shows why I find Solomon’s
Proverbs such excellent ‘current busi-
ness literature; and why it is safe to
cleave firmly to time-tried grocery
merchandising facts—with an eye ever
peeled for timely modifications thereof.

Paul Findlay.

—_>-++____

Mr. Bailey Takes a Long Chance

Boyne City, March 3—It seems to
me I first heard that quotation, “Short
credits (or accounts as you put it)
make long friends,” about fifty years
ago. And if it is true I should have
lots of friends, for I am short most of
of the time on all of my accounts and
I am making a sort of a game out of it
now by letting my accounts go to the
“dead line,” just to see how many dif-
ferent kinds of “jobs” I can get in a
friendly way before they get too seri-
ous. In a way I am looking out for
your interest in not paying my sub-
scription strictly in advance, for you
see if I should happen to cash in sev-
eral months before my subscription ex-
pired, just think of the expense you
would be to in order to provide asbes-
tos wrappers to forward the Trades-
man to my new address. Anyway that
is where everybody says business has
gone to for the last three or four years
and, of course, I want to be where
business is.

But I will take a chance on sending
you $3 now and outliving it. I don’t
know why I keep taking the Trades-
man unless it is because I know that,
without exception, it is the best trade
paper in the United States, and be-
cause I know you are the undefeated
champion of the business man, and’ you
have saved many dollars to many a
business man who had sense enough to
listen to your advice and take it.

W. W. Bailey.

——— +7. .___
Some people use that kind of lan-
quage and some must hire a plumber
to thaw frozen pipes in the bathroom.

 

EAN SENG

GRAAD

DETROIT

 

depression
proof

CN) EENANCEAE CONDITION
HS EWEN SEROAGCER THAN
BEFORE IHE DEPRESSION
— WE MAWE MAINTAINED
OUR DIWIDEND RAIE OF

NOK ZKESS THAN 35%

MICHIGAN SHOE DERLERS

MUTUAL FIRE INSURRACE COMPRAY
MUTUAL BUILDING

RAPIDS

 

 

 

?. eo

amen aeRO GA LN SA oN

4

Senet en i vind

 

me aN lS iN

Sonos aNR Me GREE noi go seaman. Oe

March 7, 1934

OUT AROUND
(Continued from page 9)
serious; also that she may recover

soon.

I want to let you know of a compli-
ment paid us by Mr. Levinsohn of
Saginaw, to whom we sold a small
amount of odds and ends in dry goods
and shoes. He told us we had the
cleanest stock of any store he had in-
spected for years and that in the aver-
age store he could take 50 per cent. off
the shelves as dead stuff and also said
he could not understand how the con-
dition of our stock was possible in our
location,

We attribute a part of this to the
fact that we are not afraid to close out
stock at a loss if it does not move in
the regular way and also to the fact
that we get so much good advice from
the Tradesman,

We are enclosing our latest adver-
tisement or handbill and must say it
certainly worked. Both men demon-
strating said they had not had such a
crowd anywhere in their experience.

Without boasting, we can say that
our store is the most talked of inde-
pendent store in this section. Think-
ing you might be interested to know
this, thought we would write to you
about it. Klooster & Co.,

John Bos.

Since the reference to Mr. Mueller
was printed on page 9 of this week’s
issue, I am in receipt of the following
brief account of his career in Grand
Rapids from the gentleman named:

 

J. Fred Mueller

“T came here in August, 1876, enter-
ed the employ of the Berkey & Gay
Furniture Co. in the factory. Left them
early in the fall of 1877. Along in
March, I entered the employ of the
Phoenix Furniture Co. at the time O.
L. Howard was manager of that com-
pany. Was with that company until
about 1889 or 1890. In the meantime
I had bought a little stock in the Phoe-
nix Co., which I later sold to David
Kendall, a designer, when I left the
company. I then entered the employ
of the Grand Rapids Parlor Furniture
Co, Harry Long was the President.
This company failed in 1891 and then
I started in business for myself as the
Mueller & Slack Co. When Mr. Slack
retired, Frederick Mueller, Jr., bought
his interest and then the name was
changed to the Mueller Furniture Co.
It has been going ever since under the
same management at the corner of
Monroe and Trowbridge.”

E. A. Stowe.

MICHIGAN

 

Lines of Interest to Grand Rapids
Council.

Grand Rapids Council held its an-
nual meeting Saturday afternoon be-
ginning at 1 o’clock sharp. As is usual,
many old timers made their annual ap-
pearance at the meeting.

Three new members were inducted
into the order by initiation and one by
transfer.

During the regular order of business
new officers were selected for the en-
suing year.

Gilbert OhIman was honored by be-
ing elected Senior Counselor. He has
served efficiently for four years in the
various line offices and is now chief
officer of the Council. His duties will
be many, but he is a big man for a
big job. Charles Ghysels was pro-
moted from Conductor to the office of
Junior Counselor. He will aid and
assist in the government of the Coun-
cil and in the absence of the Senior
Counselor will preside. Gerald J. Wag-
ner, who served the past year as Senior
Counselor, was elected to the office of
Past Senior Counselor. Jerry, as he is
familiarly known, was a hard working
and efficient officer. The Council has
profited much from his regime. H. R.
‘Bradfield, the efficient secretary-
‘treasurer, was selected to succeed him-
self. His duties under the present con-
‘ditions are arduous, but he is sufficient
unto the task assigned him. Frank F.
‘Holman was selected to advance from
iPage to Conductor. Frank is develop-
ing into a proficient officer and when
‘tthe proper time arrives will make a
splendid presiding officer. Paul
Schmidt was promoted from Sentinel
to the inner guard position of Page.
Paul is young in years and in the offi-
cial line-up, but promises to make good
with further seasoning in the work,
The post of Sentinel is an important
step in the official line-up ‘because he
who is selected for that position will
eventually be selected as the presiding
officer of the council. A careful sur-
vey of the roster by the nominating
committee brought to light a high type
of young manhood in the person of
Tom Fisleigh. His name was placed
upon the ballot and won the honor by
a comfortable margin. Ray Shinn, who
has served as Chaplain for the past
year, was selected to succeed himself.
He had no competition. New mem-
bers were also selected for the Exec-
utive committee. Oscar Levy was se-
lected for a term of two years to suc-
ceed himself. He now becomes the
senior member of the committee. Earl
Warren was selected as a new mem-
ber for a term of two years and Lou
Kuehne was selected for a term of one
year. Warren and Kuehne were elect-
ed to fill two vacancies caused by the
retirement of Martin Vermaire, who
served for six years, and B. C. Saxton
who served a short term to fill a va-
cancy.

Delegates to the Grand Council con-
vention were also elected. Those who

TRADESMAN

interests of the
Council at the annual session will be
as follows: Gilbert Ohlman, Gerald
J. Wagner, Martin Vermaire, R. E.
Groom and L. V. Pilkington.

The meeting recessed at 5 o’clock to
reconvene Saturday evening, March
31, at 8 o’clock. The meeting of
March 31 will be devoted entirely to

will represent the

the initiation of candidates. This meet-
ing is in conformity to a request of the
Grand Counselor. It is for the pur-
pose of securing the greatest possible
number of new members before the
close of the fiscal year which will be at
midnight, March 31. Indications are
that there will be a large class to in-
duct into the order.

Following the close of the meeting
hustled
ears cleaned for the annual ball and
home-coming party, which proved to
be one of the finest parties that the

everyone home to. get. his

Council has promoted in several years.

The program opened at 8:45 by pub-
licly installing the newly elected offi-
cers of the Council. This part of the
program was in charge of Past Coun-
selor B. C. Saxton. Following the in-
stallation, Past
were presented to Martin

jewels
Vermaire,
who retired from the Executive com.

Counselors’

mittee and B. C. Saxton who served
faithfully and efficiently for six years
in the various line offices. This pre-
sentation was made by Past Grand
Pilkington. Immediately
following, Senior Counselor Ohlman
declared the exercise concluded and

Counselor

Tony Smits orchestra swung into ac-
tion for dancing.

The hall was beautifully decorated
with palms and inflated ‘ballons were
festooned about the hall. The balloons
were partly filled with confetti and in-
flated with hydrogen gas. Someone dis-
covered that by touching a lighted
match to the balloons they exploded
like a miniature bomb. The room was
soon filled with flying confetti and the
booming of exploding balloons. This
was a surprise handed out by Mrs.
Gilbert Ohlman, who had charge of
this part of the committee work. The
ladies of the committee worked most of
the afternoon in stringing balloons and
preparing the luncheon.

About two hundred enjoyed the fine
music rendered by the orchestra and
six tables of bridge were played in the
small lodge room on the third floor of
the Moose Temple. Reta Jane Rade-
macher, a very talented
dancer,

singer and

gave some numbers’ which
were loudly applauded by the crowd.

At IW
nounced and the party assembled on
the third floor for as dainty a lay-out

as one could wish for. The luncheon

o'clock luncheon was an-

was in charge of Mrs. Charles Ghy-
sels and the ladies of the committee.
The menu consisted of specially pre-
pared sandwiches, cake, ice cream and
coffee.

The party continued until 1 a. m. and
everyone declared it was a wonderful
jubilee. Fine music, a fine floor for
dancing and a spirit of gaiety combined
to make it a memorable gathering.

The committee in charge of the af-
fair consisted of Mr. and Mrs. Charles
Ghysels, chairmen; Mr. and Mrs. Gil-

23

bert Ohlman; Mr. and Mrs. Gerald J.
Wagner; Mr. and Mrs. Frank F. Hol-
man: Myr. and Mrs. L. L. Lozter; Mr.
and Mrs. R. E. Groom and Mr. and
Mrs. L. V. Pilkington.

Pretty Girl: “It must have taken a
lot of courage to rescue me as you
did.”

Fireman: “Yeh, I had to knock
down three other guys who wanted
to do it.”

There should be a rushing business
for the hat cleaners after the election.
So many hats are in the political ring
that some are bound to get stepped on
and become spattered with mud. How-
ever, one doesn’t have to be in politics
to get a dirty hat. Attend a dance and
just think you have hung a clean hat
safely away from harm. You usually
find it has been knocked down and
kicked around by some careless gink
who probably doesn’t hang his up when
he is home.

On a night club dance floor it is
difficult to
whose is the under-dog.

We understand Frank
now rated a philanthropist.

sometimes distinguist
Holman is
That 1s a
two dollar word, but it takes such
words to describe the redness of
discovered a
We have

not learned whether he intends the do-

Frank’s face when he

parking tag tied to his car.

nation for charity or for the political
jack-pot.

Counselor Wm. H. Zylstra has been
chosen as chairman of the board of
Soldiers
Counselor Zylstra is a Span-

governors of the Michigan
Home.
ish war veteran and has been promin-
ently identified with various military
organizatons for many years. He is
one of the few who retained his seat
on the board under the new Demo-
cratic regime.

Aviators are about the only ones do-
ing any banking nowadays.

The membership of the Council and
friends were shocked to learn of the
death of Dee W. Carpenter of 1313
Underwood, occurred

which Friday

morning at 7:30. Dee had been im-

 

Phone 89574

John L. Lynch Sales Co.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

TWILL BUY YOUR MERCHANDISE FOR CASH
Dry Goods, Clothing, Shoes, Ready-to-
Wear, Furnishings, Groceries, Furniture,
Hardware, Etc. Will buy entire stock and
fixtures, or any part. Also short leases
taken over. All transactions confidential.
Write, Phone, or Wire
LOUIS LEVINSOHN
Phone 27406 655 So. Park St.
Saginaw, Michigan

FOR SALE—Hardware stock and fix-
tures. Clean ‘proposition. Small town.
I. D. Fleisher, Athens, Mich. 63

FOR SALE—CONF.—MOD, BOOTHS:
TAYLOR FREEZER. Cash only. Col.
onial Conf., Otsego, Mich. 635

 

 

 

   

24

MICHIGAN

TRADESMAN

March 7, 1934

 

proving after an illness of nine weeks
and was apparently on the way to re-
covery when he suddenly passed on.

Dee was popular among his fellow
salesmen and fraternal brothers.

He traveled for the Standard Oil
Co. for several years, covering North-
ern Michigan territory. He became
identified with the Semet-Solvay Co.
several years ago and was in their em-
ploy when taken ill.

He leaves a widow, one brother and
a mother to mourn his passing.

He was a member of the United
Commercial Travelers, Elks, Doric
lodge F. & A. M., DeWitt Clinton Con-
sistory and Saladin Temple of the
Shrine. His funeral was held Monday
at 2 o’clock from the Masonic Tempie.
Doric lodge had charge of the services.
He died at the age of 44 years.

Notgniklip.
—_»-
Demand Retailers’ Rights in Manu-
facturers’ Codes

A policy of blanket opposition to the
inclusion in manufacturers’ codes of
certain provisions deemed by the group
as against the interests of retailers has
been expressed by one retail associa-
tion. In a brief to NRA, the group,
comprising dry goods_ merchants,
called for the elimination of provisions
which seek to:

1. Eliminate quantity and volume
discounts.

2. Fix retail prices.

3. Eliminate advertising allowances.

4. Eliminate demonstrators and al-
lowances for demonstrators.

5. Change the present shipping ar-
rangements in the various industries.

6. Determine the various prices
quoted to various classes of retailers
by manufacturers that are not based
on either the size of the order or the
cost to the manufacturer of selling his
various accounts.

7. Unduly restrict the justifiable re-
turn of merchandise to manufacturers.

8. Prohibit the placing of merchan-
dise of certain classes on consignment.

9. Fix terms of so-called “cash” dis-
counts.

 

—~++>___
Misuse of Electricity

There can be no safer source of
light, heat and energy than electricity,
when properly used. When misused,
however, there is another story to tell.
It is the giant unleashed, and bent on
destruction. That there are so many
electrical fires is the result of sub-
standard installations, fixtures and ap-
pliances, and carelessness in the use of
current and appliances, Electrical man-
ufacturers themselves are engaged in a
program of safety through higher
standards for equipment, fixture and
appliances. That their work is bring-
ing results is testified to by the large
reduction in losses from 1931 to 1932,
amounting to $1,784,032, although the
lower consumption of electricity prob-
ably influenced this also.

—_2+.___

A recently developed automatic me-
chanical train stop consists essentially
of a signal post arm which, if a train
overrides a “stop” signal, depresses a
tripbar atop the locomotive, applying
air brakes. It is said to be simple,
rugged, low in cost and upkeep.

lanai

 

 

SE OT TN OEY SSE SS Pe AO TI SE i ER SOT TA

DETROIT DOINGS

 

Late Business News From Michigan’s
Metropolis

W. W. Parks, who for fifteen years
has conducted a hardware store at 3444
Bagley avenue, Detroit, hac opened a
second store at 6239 Vernor avenue, W.

N. W. Engelhardt was appointed
new manager of the children’s depart-
ment on the second floor of R. H. Fyfe
& Co. He succeeds E. J. Eden, who
has resigned. Engelhardt was with the
men’s department for the past ten
years, and before that with a shoe store
in Hillsdale.

Annual election of officers by the
Detroit Retail Shoe Dealers Associa-
tion has been scheduled for March 13
at the Fort Shelby Hotel. The meet-
ing will be preceded by a banquet, and
will be the biggest local shoe event of
the year, according to present officers.
A number of very prominent speakers,
both within and without the industry,
are being scheduled for the evening.
A nominating committee was appoint-
ed this week to present the names of
the Association’s new officers. The
committee includes: Stephen Jay, of
Fyfe’s, chairman; Adolph Goetz, of
Russek’s; and Walter Parker, of Grand
River Shoe Store.

Willard P. Emery, former vice-pres-
ident and general manager of Crowley,
Milner & Co., and his wife Edna, were
killed Friday when a truck demolished
their automobile at Williamstown,
Ohio, near Findley. The accident oc-
curred on U. S. Highway 31 at an in-
tersection where the mechanical traf-
fic signal failed to work. According to
witnesses the truck struck Emery’s car
and continued without stopping. The
driver of the truck, Ford Wingate, of
Fort Wayne, Ind., was arrested in the
next county and returned to Findlay
for questioning,

Mr. Emery was president of the
Wayne Management Corp., a securities
firm which he founded here several
months ago after he resigned as man-
ager of the Eastern Division of Sears,
Roebuck & Co. in New York. He re-
tired from Crowley, Milner & Co. in
November, 1927, after 16 years of serv-
ice in which he rose from merchandise
manager to majority stockholder. The
son of John Emery, a pioneer depart-
ment store owner of the Middle West,
Mr. Emery was born at Topeka, Kan.,
Nov. 30, 1881. When the family moved
to St. Joseph, Mo., he received his first
training in merchandising as a cash
boy. He was graduated from the Riv-
erview Military Academy at Pough-
keepsie, N. Y., and returned to Des
Moines, Ia., where his father was a
partner in the Harris-Emery Co. Later
he went to Kansas City, where he
worked for his uncle, W. E. Emery, a
partner in the firm of Emery, Bird &
Thayer. On his own account, in 1903,
he entered into partnership with his
brother, Jacob S., in Danville. Four
years later, seeking wider activities, he
became merchandise manager of the
Jones Dry Goods Co. in Kansas City.
The next year he accepted the general
managership of the F. R. Culbertson
Co. at Spokane, Wash. He came to
Detroit as merchandise manager for
Crowley, Milner & Co. in 1911 and a
year later was promoted to general
manager.

Home Furnishings Still Pushed

Adverse weather conditions have led
retailers to extend the usual period of
promotional emphasis upon home fur-
nishings. Results are reported as good
and make up in part for the loss in vol-
ume due to the setback which the re-
cent storms have given the featuring
of ready-to-wear. Just a month now
remains before Easter and retail exec-
utives plan to push both ready-to-wear
and accessories as quickly as weather
conditions will permit, In the whole-
sale markets, shipments on old orders
are going forward promptly, but new
business reflects to some extent the
effect of weather conditions upon con-
sumer interest in Spring merchandise.

—_2-+___
Spontaneous Combustion
People smile at these words? Yet
fires from this cause occur every day in
homes, farms, warehouses and factories
—usually in places least expected. Mys-
tery fires? There would be no “mys-
tery” about them if people would avoid
the conditions that breed spontaneous
combustion. Most of these fires could
be prevented if workmen and house-
keepers would not leave oily or paint-
soaked rags in corners or closets and
if farmers would exclude all moisture
from hay and grain storage bins, and
refrain from storing any such materials
that are not fully cuted and dried out.
There was an encouraging decline in
losses from this cause from 1931 to
1932, totaling $1,150,689.
ee
Heavy Underwear Withdrawn
The majority of the leading under-
wear mills selling to the wholesale
trade have withdrawn their heavy-
weight cotton ribbed lines from sale.
Several of them are sold up entirely
until Sept. 1, in addition to which there
are other reasons why they desire to
stop quoting prices. Possibility of a
reduction in hours, the bullish position
of cotton because of the Bankhead Bill,
a definite increase in sales, and inabil-
ity to obtain yarn quotations for Sep-
tember are also controlling factors in
the withdrawal of lines.
—_2++__
Work Shirt Prices Moved Up
With some plants sold up as far
ahead as August, price increases on
work shirts, ranging from 12%4 to 50
cents per dozen, are asked by several
producers this week. In a few cases
the previous quotations could be ob-
tained by some buyers, but in general
sellers held to the new levels. The
buying of work shirts has been so
heavy that in some instances large dis-
tributing organizations. have covered
their requirements for-the entire year.
Fear of a shorter work week and ris-
ing prices impelled the large covering
movement.
ee
Matches—Smoking
The fact that the smallest hazard
causes the largest losses is unfortun-
ately true. At least, the careless use of
these hazards results in great losses.
The remedy appears simple enough:
prohibiting smoking in unsafe places,
providing ashtrays where needed and
cautioning adults as well as educating
children to ‘be careful in the use of
matches. Unfortunately the “human
element” enters into these losses to a
large degree. People forget—or in an

unguarded moment become careless—
accidents happen, and fires result.
There is some satisfaction, however, in
the fact that the losses from this cause
declined $4,285,991 from 1931 to 1932.

—_2-+____
Annual Average Ration of Cheese is
414 Pounds

The average American consumes
slightly less than 41%4 pounds of cheese
a year. This estimate is on the basis
of consumption during 1932, when 484,-
000,000 pounds of cheese were produc-
ed in the United States.

This production, reports the Depart-
ment of Agriculture, was just about
the same as in 1929. Consumption last
year of both domestic and foreign
cheeses was slightly under that of 1932.
The decline in imports of cheese, says
the Department, has been particularly
noticeable since the dollar has depre-
ciated in foreign exchange.

— +2.
Exposure

This cause, which includes confla-
grations, is the largest of all known
causes. It is the result of fire started
outside the property itself, but never-
theless the losses can be reduced by
fire-resistive buildings which are suf-
ficiently slow-burning to give the fire-
men a chance to control the fire. In
recent years the steady decline in
losses from this cause was encourag-
ing, and can doubtless be attributed to
better laws controlling construction
and to more efficient fire departments.
From 1931 to 1932 the reduction
amounted to $4,345,399,

—_22>—____
Petroleum and its Products
Under certain conditions, petroleum
is a very hazardous material and some
of its by-products are even more dan-
gerous. With the tremendous growth
of the oil business and the universal
use of gasoline, great fire losses are not
surprising, but the waste of this prod-
uct by fire seems to have exceeded all
bounds. Care must be exercised to cut
down the losses even more than in
1932, when depression conditions were
largely accountable for the decline of
$1,312,393 from 1931.
—_~+-.__
Lightning
Here is one cause of fire that can-
not be prevented. Damage from the
lightning charge, however, can be pre-
vented. by controlling it, and guiding
its devastating force harmlessly to the
ground. Engineers have worked out a
system of scientific control, using
lightning rods, that virtually eliminates
all possibility of damage from light-
ning. Lightning losses during 1932
were $1,928,178 less than in 1931, but
they can be reduced even more when
people protect their buildings with this
safeguard.
—_—_»~-~~___
Sales Aid for Brushes
A brush manufacturing company is
spurring paintbrush sales by providing,
at slight additional cost, metal covers
which are said to keep the brushes pli-
able and ready for re-use without the
necessity of thoroughly cleaning
them. The cover consists of an inner
sheath and an outer cup which forms
an airtight seal with the brush.
—_2>~--___
Faith in the dollar has been re-
established.

 

 

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some 0emcemoemoensc 6%

 
    

¥ |EASTER ASSORTMENT, 3

20 LBs. NET WEIGHT

20 Ibs. Ass’t. Size Eggs, 12 Colored Baskets
and Colored Paper Excelsior

 

ASK YOUR JOBBER FOR FULL DET

%

 

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NOW

at Lowest Price
IN 17 YEARS

 

 

 

MICHIGAN BELL
TELEPHONE CoO.

 

 

 

 

SUE IS INVITED OFTENER,

NOW THAT SHE HAS A TELEPHONE!

Sue used to “miss out” on many of those last-minute
parties because friends couldn’t reach her easily. But
now that she has a telephone, she enjoys more good
times than ever before.

The telephone in Sue’s home serves the rest of the
family, too. Mother uses it for shopping and for “run-
ning” errands. It helped Sue’s brother get work by
enabling his prospective employer to call when a job
opened. Dad uses it to keep in touch with business
associates and customers “‘after hours”.

And they all have the comforting assurance that, in
case of fire, sickness or other emergency, aid can be
summoned instantly by telephone.

gs ~,
Rr”

Telephone service costs only a few
cents a day! Visit, cali or write the
ae Telephone Business Office to order it.

MW & Y

 

 

 

 

 

 

 

GRAND RAPIDS PAPER Box Co. |

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

GRAND RA. PIDS,,

MICHIGAN

An attractive
Buy FOR YOUR
CUSTOMERS

 

ORDER
FROM YOUR
JOBBER

A fine
af Profit Maker
FOR YOU

 

 

 

WE DO OuR PaRT

 

 

MAY BE BOUGHT
WITH CONFIDENCE
AND SOLD
WITH PRIDE

 

 

 

 

 

 

coon ana]
wma w™

ct
Omutual fare
insurance companies

Omutual life
msurance companies

OC mutual savings banks

o als og [pacet@ed conn

Ir

OD) dhepren DIOD GPOPS

ata Rkeoncen cosd

 

 

a
THE MILL MUTUALS ACENCY

LARS sna DETR@O:ET GRARD BFAPEDE

 

Wholesale
Only

Wholesale
Only

 

 

FARM SEEDS

Inoculation

GARDEN SEEDS

Vegetables and Flowers

Vigoro Semesan

Bulk

We Specialize in

LAWN GRASS and GOLF COURSE Mixtures
INSTANT SERVICE

Write for our special prices

ALFRED J. BROWN SEED CO.

Telephone 9-4451
GRAND RAPIDS, MICHIGAN

 

 

SEEDS

Packet

25-29 Campau Ave.

 

 

 

ee lo I i Sn, a, FF va a a ee a ae a a nro

 

- Quaker

 

roducts

Quality --- Purity --- Flavor

A few of the many items

CANNED FRUIT
CANNED VEGETABLES
PRESERVES
DRIED FRUIT

packed under this popular brand.

PEANUT BUTTER

COFFEE
SPICES
SALAD DRESSING

Sold by Independent Dealers Only.

LEE & CADY

 

 

 

 

 

enema