SE AE CUES VIMLZZE =

a PTRADESMAN CO COMPANY ", PUBLISHERSA A) VAS

As

 

Fifty-first Year GRAND RAPIDS, WEDNESDAY, APRIL 11, 1934 Number 2638

 

 

“JHE LITTLE TOWNS

Oh, little town in Arkansas and little town in Maine,

And little sheltered valley town and hamlet on the plain,
Salem, Jackson, Waukesha and Brookville and Peru,
San Mateo, and Ironton, and Lake, and Waterloo.

Little town we smiled upon and loved for simple ways,

|
t : Quiet streets and garden beds and friendly sunlit days,

 

Out of you the soldiers came,
Little town of homely name,

Young and strong and brave with laughter,
They saw truth and followed after.
Little town, the birth of them,

Makes you kin to Bethlehem!

Little town where Jimmy Brown ran the grocery store,
Little town where Manuel fished along the shore.
Where Russian Steve was carpenter and Sandy Pat
McQuade
| Worked all day in overalls at his mechanic's trade;
Where Allen Perkins practiced law and John, Judge
Harper's son,
Planned a little house for two that never shall be done —
Little town, you gave them all,
Rich and poor and great and small,
Bred them clean and straight and strong,
! Sent them forth to right the wrong.
| Little town, their glorious death,
+ Makes you kin to Nazareth!

= A RO A en

~te

~~

Oe ere

HILDA MORRIS.

 

 

 

 

 

66

 

by C. H. Gager, sales and advertising
manager, La France Manufacturing Co.

“IF I were a retail grocer, I’d cer-
tainly go after the lion’s share of
the spring-cleaning business that
April ushers in.

“Right now, while women are
sprucing up their homes, I’d stage
a big ‘Spring Cleaning Special’—
and believe me, I’d do it up right!”

For a full week, I'd keep my win-

dow chock-full of bar soaps, pow-
dered soaps, soap flakes, ammonia,
stove polish, brooms, mops, pails —
everything, in fact, that a woman could
possibly need for house-cleaning.

‘And because now is also the time
that women wash their curtains and
blankets and store them away for

 

SPRING CLEANING SPECIAL

Helps for a Hard Day
AT ECONOMY PRICES

   
 

   

 

 
 
  

 

: ‘ ee
Kerentam. 5. Bho 8 Loosens 4 - 2.
Gm. teen «e} «Better, Easier [Dirt— Fe ‘
Tomemm . 5. mh Oe 2 Ses! Blues. te io

troning >= 3 |
Comm... Shee BOE cicites ioe

IKaey.Seenprasice secaeupeitai paced leed Tea Time!

| ALL THIS WEEK — |" =
¢ oF

T° 5, | Both for... 1
«| WASHDAY & CLEANING HELES | soe Pig e

 

¢] PandG Sup... ee

 

 

 

 

 

 

 

 

Cc. & G. MARKET
Telephone - Ist and Charles Telephone z+
aad DERRYVILLE —

 

 

 

2 “I'd advertise. I'd put out hand-

bills and make sure not only that
they were distributed to every home
in the neighborhood, but that one
went into every basket I sent out.”

Z what Yel do”

the summer, I'd display prominently
starch, washline, and clothespins. And
you bet I’d feature La France and
Satina. Why?

“Because, as any grocer who features

“I'd put up these han.

dy La France and Sa-
tina dispensers by my cash
register or in some equally
prominent place.

“La France, you know,
cuts Out One step in wash.
ing — it makes separate
bluing unnecessary, it
saves time and work. And
Satina added to starch,
keeps irons from sticking.
It’s a great help in ironing curtains.

“La France is a simon-pure extra-
profit item. It does not sell instead of

soap. It sells in addition to soap. And
Satina sells with starch.

“And when I say they se//, I mean

 

TO MAKE A BIGGER PROFIT IN APRIL

 

these items knows, La France and Sa-
tina have plenty of enthusiastic users
...they do not compete with other
items ... and most first-time users be-
come regular users,”

a a. nothing else but. For the

are average La France cus-

tomer buys at least 26
packages a year... and
She tells her friends to
try it. I say a product
like that is well worth
pushing.”

4 “Td call in the Gen-
eral Foods salesman.
I'd have him make sug-
gestions for and help me build my
displays, prepare my advertising...
and provide me with other good sales
helps.

“His practical experience and train-
ing make him a mine of valuable
ideas. That’s why I say .

“Ask the General Foods Salesman”

This is the second of a series of advertisements in which General Foods points
up some timely sales opportunity and suggests how grocers can make it pay.

 

 

Aes.

GABA,

oe ee

¢ em. i NLA RIES a AAEM ct Pett. nen MB Po

Wet

lig sh

 

 

 

Bakes

 

 

 

 

 

lifty-first Year

GRAND RAPIDS, WEDNESDAY, APRIL 11, 1934

Number 2638

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

DEVOTED TO the best interests of business men.

 

 

 

SUBSCRIPTION RATESareas follows: $3. per year,
if paid strictly in ad vance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent_
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Poueace of
Grand Rapids as second class matter under Act of
March 3, 1879,

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Printed by the Tradesman Company, Under
NRA Conditions

 

GROCERS UNDER CODE

Must Post Labor and Hour Con-
ditions

Every merchant who is work-
ing under a code, and who has the
Blue Eagle, mus:, under regula-
tions just issued, display in his
store’a placard stating the system
of wages, hours, etc., under which
he is working. This should not be
neglected, because there is a $500
fine for not doing it.

The NRA has sent out he fe!
lowing notice regarding this re-
quirement:

Regulations requiring employ-
ers operating under approved
codes to post the labor provisions
of those codes conspicuously in
their establishments have been is-
sued by National Recovery Ad-
ministrator Hugh S. Johnson.

Under the regulations, issned in
accordance with a recent Presi-
dential Executive Order, official
copies of the hour and wage pro-
visions of the code to which he is
subject will be furnished to each
employer. These official copies
will include detailed directions
for the proper filing of complaints
of violations of the provisions

Such official copies, the regula-
tions prescribe, with such direc-
tions, shall be kept conspicuously
posted at all times by such person
in each shop, establishment or
separate unit of his enterprise to
the extent necessary to make
them freely accessible to all em-
ployes.

Posting of the provisions is de-
signed not only to acquaint em-
ployes with their rights under
codes, but also to protect employ-
ers from complaints made in 12-
norance of code provisions and
to protect faithfully complying
employers from chiseling compet-
itors.

The Executive Order, signed
by President Roosevelt on Febru-
ary 8, points out that Section 10
(a) of the National Industrial Re-
covery Act prescribes a fine not
to exceed $500 or imprisonment
not to exceed six months, or both,
for the violation of any rule or
regulation prescribed under the
authority of and pursuant to the
provisions of this order.

The regulations provide for
registration within thirty days by
employers with their Code
Authorities of the number and
locations of their shops, establish-
ments or separate units. There-
after the Code Authorities will
furnish the required number of
official copies (prepared by
NRA) of labor provisions for
posting.

In cases where an employer is
permitted by a modification, ex-
emption or exception to pay low-
er wages or work employes longer
hours than prescribed by the code
for his industry or trade, certified
copies of the modification, ex-
emption or exception will be fur-
nished for posting with the ofh-
cial copies of the code provisions.

The complete text of the regu-
lation, which binds every grocer
and food dealer under the code,
is as follows:

1. Every person subject to any
code of fair competition shall
within thirty days from the date
hereof, the effective date of such
code, or the date upon which he
becomes subject thereto, which-
ever is latest, unless he has pre-
viously so registered, register the
full name of his enterprise togeth-
er with a statement of the number
of shops, establishments or sepa-
rate units thereof and their loca-
tion, with the Code Authority ot
the trade or industry of which he
is a member. Every such person
who may open for business an ad-
ditional shop, establishment or
separate unit after such registra-
tion, shall, within thirty days
after such opening, register the
same in like manner.

2. Upon registration, or as
soon thereafter as is possible, each
such person will be furnished with
official copies of provisions of
any code of fair competition to
which he is subject relating to
hours of labor, rates of pay and
other conditions of employment.
Such official copies of such pro-
visions will contain directions for
filing complaints of violations of
such provisions. Such official
copies, with such direction, shall
be kept conspicuously posted at
all times by such person in each
shop, establishment or separate
unit of his enterprise to the extent

necssary to make them freely ac-
cessible to all employes.

3. Whenever any modification
or exemption or exception from
any code of fair competition per-
mits any such person to pay lower
wages or work his employes long-
er hours or establish conditions of
employment less favorable to his
employes than those prscribed by
the provisions contained in such
official copies of code provisions,
the Code Authority, on the re-
quest of such person, will furnish
him with certified copies of such
modification, exemption or excep-
tion in sufficient number for post-
ing alongside of such official
copies of code provisions.

4. No person subject to a code
of fair campetition shall display
or furnish any incorrect copies of
such provisions, directions, modi-
fications, exemptions or excep-
tions.

5. A person subject to more
than one code, when official
copies have been so furnished,

shall so post such copies of such ©

provisions of every code to which
he is subject.

6. Nothing in the rules and
regulations shall relieve anyone
from complying with any provi-
sions of any codes relating to
posting, displaying or furnishing
copies of codes or of provisions
of codes. Hugh S. Johnson.

Administrator for Industrial
Recovery.

——__-~-.__
The Rubber Restriction Plan

The practical details of the
British-Dutch rubber restriction
agreements have been completed,
according to private reports re-
ceived in the trade. Quota allot-
ments have been worked out be-
tween the industries it is said, so
that the plan can be made effec-
tive as soon as the governments

concerned are ready to sign it.

Prospects are, nevertheless,
that the formal announcement
will be delayed for some time to
come. There are indications that
the rubber plan is being used as
one of the bargaining points in
the coming British-Dutch negoti-
ations for a general commercial
treaty.

This delay does not mean, how-
ever, that the plan is likely to be
dropped. While rubber consump-
tion is on the increase, not only in
this country, but also in Germany,
Russia and Japan, production is
expanding even faster. The pres-
ent rate of productions of more
than 1,000,000 tons a year, to-
gether with the heavy stocks ac-
cumulated at low prices, might
easily break present prices, it is
held, if the restriction program
were finally abandoned.

Lowering Quality Standards

Substitution of lower quality
for standard products continues
on a substantial scale and pre-
vents consumers from realizing
the full import of price increases
that have taken place.

Retail prices in many lines have
been arrived at after study and
experience with mass buying hab-
its. Merchants conclude, there-
fore, that they must preserve
these established price levels even
at the cost of sacrificing quality,
to maintain their physical volume
of sales.

This reasoning has been found
so practical and effective in many
instances that manufacturers of
branded and trade«marked mer-
chandise have been adopting the
same policy in increasing num-
bers, it is reported. In some cases,
manufacture of the _ previous
standard quality is being given up
altogether. In some other _in-
stances goods meeting the old
specifications are being sold un-
der a new branded name at a
higher price.

—__~+~-<.___
Larger Hardware and Sport Sales
Expected

A more than seasonal expan-
sion of hardware sales in the near
future is expected by many mer-
chants as a result of the longer
week-end for office and factory
workers.

Garden tools will be first in de-
mand, it is expected, with tools
for small repairs around the house
a close second. In addition, sport-
ing goods of all descriptions are
expected to benefit, particularly
camping equipment and fishing
tackle. A lively interest in motor
boats, both of the heavier built-
in and of the outboard type, has
already been noticed.

An intense competition for this
larger week-end trade is expect-
ed to develop between the large
metropolitan stores and the many
small shops in local suburban buy-
ing centers. It will be particularly
keen on larger items such as sum-
mer and porch furniture, summer
rugs and curtains, and slip covers
both for the home and the car.

——_>2~>—__
The Cork Bobs Back

Return of legalized alcoholic prod-
ucts and beer with the consequent rise
in the demand for bottle corks may
have been the factor which caused the
phenomenal increase in American im-
ports of cork products last year. The
Commerce Department has _ learned
from Vice Consul D. W. Anderson,
Lisbon, that cork shavings exports to
America increased 160 per cent over
1932; cork refuse shipments rose 536
per cent.; while corkwood exports
gained 50 per cent.

 

MICHIGAN

TRADESMAN

April 11, 1934

 

  

Lines of Interest to Grand Rapids
Council

The April meeting of Grand Rapids
Council was called to order at 7:30 by
Senior Counselor Ohlman with about
fifty members present. The new offi-
cers were pleased to see so many mem-
brs present. Such an attendance is
good tonic for the officers, as it en-
courages them to do their best. Grand
Rapids Council is quite fortunate in
having such a promising line-up of of-
ficials to succeed to the Senior Coun-
selor’s station. The boys have learned
their rituals and if they continue to im-
prove, they will need no coaching to be
up to the minute in their official duties.
One new member was added to ‘the
roster by reinstatement. Under the
report of committees, Past Counselor
L. L. Lozier, treasurer of the annual
party and ball, gave his final report.
The annual party and ball was success-
ful, financially and socially. Past Coun-
selor Lozier gave a very fine report
and was heartily applauded by the
Council at the conclusion of his re-
port. Senior Counselor Ohlman thank-
ed the committee for their efforts and
the work accomplished and discharged
them with a vote of thanks. Under
the head of the Good of The Order,
Grand Rapids Council did something
rather unusual, at least for Grand Rap-
ids Council. Canton council No. 41,
Canton, Ohio, requested that one of
their members, Carl J. Barclay, now
residing in the city, be installed into
the office of Past Senior Counselor as
he was unable to be present at their
regular meeting. It was a pleasure to
accede to their request, as counselor
Barclay is a U.C.T. of quite some re-
nown, having been the youngest Se-
nior Counselor ever installed into that
office. Secretary H. R. Bradfield, who
succeeded himself to that office at the
annual meeting, and R. J. Shinn, Chap-
lain were included in the installation
ceremonies which were conducted by
Past Grand Counselor Pilkington. At
the conclusion of the meeting, tables
and chairs were arranged for a lunch-
eon which was served by the Ladies
Auxiliary. Following the eats, bridge
and five hundred were the order of the
evening. Junior Counselor Ghysels,
chairman of the entertainment com-
mittee, announced that the May meet-
ing would be concluded with some
choice entertainment as it would be the
last meeting at which any entertain-
ment would be furnished until the Fall
sessions started.

Philosophy means being able to ex-
plain why you are happy even when
you are poor.

There has always been a controversy
as to who should rule the household
and as to who should succeed in busi-
nes due to greater mentality. We can
supply some fuel for those fires of
controversy. In French Indo-China
the women wear trousers, the men
skirts, and children are given numbers

 

instead of names. Altho scientists
make no statements about quality, they
tell us that they have found the aver-
age weight of the brain of a male hu-
man to be forty-eight ounces, while the
average weight for the brain of a
woman is forty-three ounces. The
brain of man is heavier than that of
any other animal, in proportion to his
size. We contend that rigorous culti-
vation of the gray matter of the hu-
man brain might make for a bigger,
better and ‘happier world.

We have discovered a new play-
thing for the boys who go deer hunt-
ing with the highest powered rifle they
can find and with no intent of looking
where they shoot. A new rifle has
been invented that fires a bullet at the
velocity of 5,000 feet a second, almost
twice the speed of the modern army
rifle. If we can only secure a few
hundred of those guns and distribute
them among careless hunters—what
a haven a cellar would be for a game
warden.

Mr. and Mrs. Charles Ghysels enter-
tained the group that put on the an-
nual party and ball given by the Coun-
cil. The group met for the purpose of
closing the reports on the party and in-
specting the Ghysels Manor. Invita-
tions were issued two weeks in ad-
vance, so that the mail might reach
the invited in time to get started for
the trek to the interior where the beau-
tiful home site lies, secluded from the
busy hum-drum of metropolitan life.
Many of the invited guests started
early in the week, so that they might
arrive in due time for the conclave.
Upon arrival in the darkness, one was
awed by the silence which greeted him.
The large house was silhouetted against
the faint light of a rising moon and
one could almost feel the presence of
solitude and contentment in the sur-
rounding atmosphere. After passing
the sentries of somber dressed shrub-
bery and the heavy portals of en-
trance, on was greeted with a cheery
Hello! from the host and hostess and
a crackling welcome from a_ blazing
fireplace. The guests were soon com-
fortably seated and treated to prelim-
inary refreshments such as one might
expect from a perfect host. To make
the party conform to the invitations, a
business meeting of the committee was
called to order by chairman Ghysels.
All business and reports of the com-
mittee being completed and arranged
in form to be preented to the Council,
the meeting was closed in due form
after the chairman and his good wife
had thanked the members of the com.
mittee for their support and good
work done in putting on the annual
party and ball. Following the meeting,
bridge and rhum, mostly rhum, was
the order of the evening until the
guests were served with a dainty lunch-
eon of salad, hot rolls, cake and coffee.
At the dawning of a mew day the
guests reluctantly bid the genial host
and hostess good morning and started
on the long, long trail back to the city.
It was a delightful evening well spent
in a congenial home and in surround
ings that boded ill for discontentment
and moodiness. Those present who
enjoyed the evening were Mr. and Mrs.

R. E. Groom, Mr. and Mrs. G. J. Wag-
ner, Mr. and Mrs. L. L. Lozier, Mr.
and Mrs. Frank Holman, Mr. and Mrs.
Gilbert Ohlman, Mr. and Mrs. L. V.
Pilkington, and Mr. and Mrs. Ghysels.
May the days of the committee be long
and full of thoughts of the various
meetings in the homes of different
members of the committee—so say we
all,

The stomach is a bowl-shaped cav-
ity containing the organs of indiges-
tion.

It has been reported that the West-
ern Hotel of Big Rapids was sold at
auction Saturday, April 7. In the
grand and glorious days of the travel-
ing men, the Western was one of the
popular ‘hotels lying North of Grand
Rapids. With the retiring of the army
of salesmen, so goes the various hos-
teleries of the country. It is but a les-
son to those who considered the trav-
eling salesman but a side issue in the
operation of a hotel. Too late those
particular inn keepers have awakened
to the fact that the commercial man
kept his hotel from insolvency. We
are sorry to learn of the dire straits of
this hotel, as we remember it and asso-
ciate its name with the big, congenial
host of years ago, Bill Jenkins.

Chaplain R. J. Shinn was honored
by De Molay ommandery No. 5,
Knights Templar, Friday evening by
being elected Warder, the first step in
line to succeed to Eminent Com-
mander. We congratulate Ray on his
selection and sincerely hope that he
succeeds to the ranking office with an
enviable record.

The chairman of the Executive Com-
mittee was highly elated Saturday
evening because every member of the
committee was in his station when the
roll was called. This is quite unusual
but we should have more of such hap-
penings.

Counselor Archie Vis has taken unto
himself to love, honor and obey, a
blushing bride in the person of Miss
Helen Blumely. They will reside at
17 South Lafayette avenue. The groom
is a representative for the Nash Motor
Car Co. and covers Western Michigan
territory. Congratulations to you and
yours, Archie, and may your matri-
monial troubles all be little ones.

Counselor Henry Raman, of Sun-
set avenue, who was injured’ December
26, has filed his final claim for indem-
nity. He thas gone back to work, fully
recovered from the accident.

George Brandt, who has been con-
fined to a local hospital, has been re-
moved to his quarters in the Milner
Hotel, where he is recovering from
several weeks illness,

Senior Counselor Ohlman had to an-
swer some embarrassing questions at
the meeting Saturday night, all be-
cause the donated a box of cigars. He
denied all of the accusations and finally
explained the smokes were on him to
celebrate his first appearance as Senior
Counselor at a regular meeting.

Grand Rapids Council held its me-
morial services Sunday afternoon at
3:30. The services were in memcry of
ten members of the Council who pass-
ed to the Supreme Council on high
during the past year. The services were

in charge of L. L. Lozier who acted
as Senior Counselor. He was assisted
by W. S. Lawton, Junior Ccunselor:
R. W. Bentley, Past Senior Counselor;
H. R. Bradfield, Secretary-Treasurer:
H. Fred DeGraff, Conductor; R. W.
Radcliffe, Page; T. F. Fishleigh, Sen-
tinel, and Gilbert H. Moore, Chaplain.
A. F. Rockwell acted as eulogist and
gave a very fitting eulogy to the mem-
ory of each of the brethren who passed
beyond. The instrumental and vocal
music was furnished by Mrs. Gerald J.
Wagner and Mr. and Mrrs. J. J. Helder.
The little daughter of Mr. and Mrs.
Gilbert Ohlman acted as flower girl
and D. E. Keyes, oldest living mem-
ber of the Council, lifted the lilies from
their receptable as the names of the
departed were called. Their jnames
were called in roll call, but there was
no response but silence—that eloquent
symbol of death. Such services were
held by every council in the Supreme
Domain in memory of the departed
fraters. Notgniklip.

From The Cloverland of
Michigan

Sault Ste. Marie, April 9—We are
still in hopes of getting the bridge
spanning the two Soos. A bill author-
izing the construction of an interna-
tional highway bridge over the St.
Marys river from Sault Ste. Marie,
Michigan, to Sault Ste. Marie, Canada,
was introduced in the House, April 5,
by Representative Brown, of Michigan.
Our local Chamber of Commerce has
a live committee working in conjunc-
tion with special committees and it will
work on the proposition as long as nec-
essary to get results.

Cowan & Hunt, one of our large
stores, here received another carload of
Maytag washers. It was stated’ that
sixty per cent. more women bought
washers in 1933 than in the year before
and the company expects to sell more
washers this year than they did in any
previous year. This is the spirit of op-
timism which makes business and
Cowan & Hunt should be congratu-
lated on the success they have achieved
with this sideline.

The grocers and meat dealers of
Chippewa county organized last week
for code authority purposes.

Mike Hotton, now one of the oldest
meat dealers in the Sault, has taken
the management of the new A & P
meat department on Ashmun street.
Mr. Hotton has been employed! by the
A & P for a number of years in the
Central store and for the past few
months has managed the A & P store
at Newberry, prior to coming here sey-
eral weeks ago, Mike, as he is known
to his many friends here, is a veteran
meat cutter, dating back over forty
years, when he and his brother, the late
John Hotton, conducted the largest
meat business in the city, when they
supplied practically all of the marine
trade which in those years amounted to
many thousands of dollars per week.

- LaRoque, the well-known drug-
gist of St. Ignace, was a business visi-
tor here last week.

According to the conclusion of Ar-
thur Piippo, our weather man _ here,
navigation will open about April 24
this season.

The Log Cabin cafe at 223 Ashmun
street, closed last week for repairs and
redecoration. The management expects
to re-open about April 18. jn time for
the tourist business.

Miss Bertha Borgen now has the
agency for the Singer sewing machine,
The new Singer electric sewing ma-
chine is now on display. Miss Borgen
will also handle supplies and parts for
the machine,

_ Now science has proved that there
is more radio activity in the night air
than in the daytime, but we guess

Items

 

i

sit

SS

a

ere

niin sen lass:

st se oat

 

 

 

 

 

 

a

et

ita aN

sti neces

Serta

 

 

‘toaseaiesee icon te

 

 

 

April 11, 1934

MICHIGAN

TRADESMAN

 

3

 

everybody who lives in an apartment
house and tries to get a little sleep
knows that.

James Montero, the popular grocer
on Brown street, has redecorated the
interior of his store and readjusted the
shelving, also adding new fixtures, so
that with his large electric reirigera-
tor he is now able to care for his in-
creasing business by giving better
service and may justly feel proud of
the nifty store so up-to-date.

The local branch house of Swift &
Co. here is undergoing many repairs
and improvements. The interior is
being redecorated. A new electric
ice machine has been installed. The
refrigerators have all been recorked
and the old stables in the rear of the
building have been rebuilt into a large
modern garage. The abutments have
all been replaced with stronger mate-
rial. When completed it will be one of
the up-to-date branch houses of Swift
& Co. Fred Bryant, the new manager,
will enjoy the changes, which will
enable him to give better service.

The village of DeTour has entered
the Hiawathaland Publicity Bureau
and will participate in the work of that
organization this summer in publiciz-
ing the Eastern portion of the Upper
Peninsula for the promotion of tourist
trade. Joining the Publicity Bureau as-
sures DeTour of a share in the three-
color booklet which is distributed to
each tourist car which crosses the
Straits of Mackinac, Northward bound.
The name of DeTour will also appear
in the advancements of the Hiawatha-
land Bureau which are inserted in
Nwespapers through the so-called hay-
fever belt.

Election is over—and we're glad it
went just the way you thought it
would. William G. Tapert.

—_——-_>_2—__

One Good Turn Deserves Another

This is an old proverb that works
out well in business. If every sub-
scriber to the Michigan Tradesman
would, after reading each issue care-
fully, loan it to his neighbor competi-
tor, who is unacquainted with its value
to him, there would be more co-opera-
tion among merchants and less price
cutting and other unfair practises,
which make trade unprofitable.

The Tradesman is in contact with
hundreds of merchants in various lines,
therefore is in position to bring to each
reader important information and ad-
vice, as it speaks from fifty years of
experience in
this state.
when a good trade paper was needed
as much as

merchants of
There was never a time

serving

now. The advance of
monopoly into the retail field has
brought death and destruction to many
a business. It has invaded every city
and country town. The Tradesman
has always fought monopoly because it
is in violation of Federal law. It per-
nuts those of enormous wealth to dom-
inate and control the necessities of the
people. President Roosevelt has de-
clared against it and says the rights of
the smaller business shall be protected.
At this time the Tradesman is circulat-
ing a petition throughout this state.
addressed to the President, commend-
ing him for his interest in the home
merchant and urging him to action
against the greedy national chains,
which are bleeding every community
wherein they are operating, Every
merchant should sign this petition to
the President and get other merchants
to sign it. E. B. Stebbins.

“Going to the devil” may yield
thrills. But what of the return journey?
—_~+-~<-

 

To overcome, keep going,

Vacuum Bottle Sales Set Record

Closing one of the most active quar-
ters in the history of their industry last
week, manufacturers of vacuum bottles
and lunch kits this week are making
preparations for handling the heavy
seasonal demand which is due in the
coming three months. The sharp call
for vacuum bottles and lunch. kits
through the first three months of the
year was due largely to the purchases
made by CWA workers. At one time
early in March the market was prac-
tically cleared of merchandise and pro-
ducers had difficulty in making deliv-
eries on schedule, The orders for lunch
kits expected shortly are for use in
promotions of vacation equipment.

22 2>______

Eager to Start Fall Wash Goods

While some wash goods producers
would like to start immediately on the
preparation of Fall styles, buyers de-
clare that it is too early for such action
and that they are not yet ready for
Fall goods. In recent years, such lines
have not been opened until June or
July but this year mills and converters
are anxious to keep their production
going by starting in on Fall lines. 3 uy-
ers pointed out that it was dangerous
to start too early where a style ele-
ment was involved. Furthermore, at
present there is no price incentive for
them to want to cover their require-
ments.

——_e-~. __

Glass Containers More Active

Gains in the glass container section
of the glass industry are a feature of
current activity. Salesmen contacting
the large users of Whisky, wine and

Name

 

 

HON. FRANKLIN D. R
WASHINGTON, D
We, the undersigned, merchants and business firms in the State of Michigan do

e action to relieve National human distress, for
ing further relief to the unemployed, We further
ary reform and your declarations for the enforcement

first commend your prompt and ageressiv
starting the wheels of business and giv
commend your efforts toward monet
of the Federal laws against monopolies.

Mr. President, we hav

gin bottles report that buying has tak-
en on good increases over the past two
weeks and indications point to future
volume well ahead of ordinary re-
placement purposes. More attention is
also being given to new tableware lines
than has been the case earlier in the
year. Conditions in the window glass
market have shown little tendency to
change from the slow course of the
past month.
—_~+7+.___

Heavy Appliances Sell Freely

An active call for washing machines,
vacuum cleaners and refrigerators this
week has helped to offset an unex-
pected drop in the wholesale demand
for smaller household appliances. Both
retail and jobbing establishments
placed substantial orders for heavy ap-
pliances for immediate as well as later
delivery, The call for toasters, perco-
lators, irons and other small wares ran
counter to seasonal trends and sales
were more than 10 per cent. below the
volume for the
last year.

corresponding week

—_~-~. ___
Sport Goods Orders Fair

A fair volume of business is coming
into sporting goods manufacturers at
the present time but the unfavorable
weather is holding down purchases by
stores. The advent of seasonable
weather, however, is expected to bring
in substantial orders. With numerous
men’s wear stores starting to carry
partial lines of sporting equipment, this
increase in outlets will give manufac-
turers a big season, it was felt. Golf
and tennis items are most in demand
at the present time.

PETITION TO THE PRESIDENT

The Tradesman is circulating
addressed to the President, Copies c
this office. No charge. The letter is as follows:

PETITION

Business

a letter among the retail merchants of Michigan,
an be obtained in any quantity desired by addressing

OOSEVELT, PRESIDENT UNITED STATES
©.

e long suffered from competition of monopoly, as well as a
shortage of money. Our places of business are local as well as our homes, many of us
having long been identified with the growth and progress of our community. These
unlawful invaders have no interest in the local community, but to get its money, which
they immediately transfer to the great financial centers.

Ne believe, Mr. President, the smalle
rights which, in justice, should be respected. W
to guard and protect the welfare of its people,
tunity to enter business and to enjoy the

r business men have certain inalienable
e believe the first duty of Government is
giving to those of small means the oppor-
right to happiness and success. To this end I
petition you and pray that you may be safely sustained in your warfare for the Nation,
against the greatest enemy to human progress

Return to Michigan Tradesman, Grand Rapids, Michigan

Flood of Milk Greater Than Ever
Before
While there are more milk consum-
ers in the United States than ever be-
fore there also exists a greater milk
production than at any other time.
Estimates of the Department of Ag-
riculture give a total of more than 26,-
000,000 dairy cows on farms in this
country, an increase of nearly 18 per
cent. over the total reported for 1928.
The percentage of increase has been
much more rapid during recent years
than that for the human population.
ee
Hand-Sewn Gloves Gain Here
Hand-sewn styles in both woments
and men’s domestic gloves will make
marked headway for Fall,
cently hand sewing has been a high

Until re-

style feature of imported gloves, but
the increase in consumer resistance to
foreign gloves has led ‘to its develop-
ment here. The hand work js being
done in both fabric and leather gloves
to retail from $2 for the fabric types to
$7 for the leather styles.

ee eg

Another Discord

Makers of musical instruments have

taken three blows on the chin in the
last few years, talking pictures, radio,
and depression. Little wonder the De-
partment of Commerce finds that ex-
ports of phonographs, pianos, and other
instruments last year were 20 per cent.
under those of the year before. Can-
ada is the best buyer of Americam har-
mony-makers, China next.

oe eg

Who gives out nothing reaps noth-

ing.

9

Location

 

 

4

 

MICHIGAN

TRADESMAN

April 11, 1934

 

MOVEMENTS OF MERCHANTS.

Hart—C. W. Landon succeeds Fred
Du Vall in the grocery business.

Ravenna—J. A. Thompson succeeds
W. H. Cochran in the grocery busi-
ness.

Detroit—The Jay Hughes, Inc., cus-
tom hatters, has changed its name to
Jays, Inc.

Detroit—The W. E. Heyn Drug Co.
has reduced its capital stock from
$50,000 to $5,000.

Detroit—The Ford Grocery Co. has
been organized with a capital stock of
$5,000, all paid in.

Detroit—Peters Furs, Inc., has been
organized with a capital stock of $20,-
000, with $12,500 paid in.

Muskegon—The Muskegon Savings
Bank has increased its capital stock
from $150,000 to $375,000.

Detroit — Down River Groceries,
Inc., has ben organized with a capital
stock of $5,000, all paid in.

Wyandotte—-Y & Dot
Inc., has been organized with a capital
stock of $5,000, all paid in.

Detroit—The Grocers’ Supply, Inc.,
has been organized with a capital stock
of $10,000, one-half paid in.

Lansing—The Lansing Pattern &
Mfg. Co. has been organized with a
stock of $15,000, all paid in.

Detroit—The Wholesale Lumber &
Mill Work, Inc., has increased its cap-
ital from $10,000 to $50,000.

Barryton—The Barryton State Sav-
ings Bank has increased its capital
stock from $25,000 to $50,000.

Highland Park—The J. B. Cote Co.,
auto sales, has decreased its capital
stock from $60,000 to $20,000.

Detroit—The American Butter &
Cheese Co. has reduced its capital
stock from $200,000 to $25,000.

Detroit—The American Home Con-
crete Pipe Co. has decreased its cap-
ital stock from $25,000 to $5,000. .

Harbor Springs — The Emmet
County State Bank has increased its
capital stock from $25,000 to $112,500.

Monroe — Val-Miassei’s Bros., Inc.,
has been organized to sell hardware,
with a capital stock of $24,000, all
paid in.

Detroit—Merwin’s, Inc., has been
organized to handle general merchan-
dise, with $5,000 capital stock, all
paid in.

Detroit—Joseph’s, Inc., has been or-
ganized to sell retail merchandise. The
authorized capital stock is $5,000, all
paid in.

Detroit—The G. & R. McMillan Co.,
wholesale and retail grocer, has reduced
its capital stock from $425,000 to
$242,500.

Detroit—The Michigan Good Hu-
mor, Inc., has been organized to han-
dle merchandise with a capital stock of
$10,000, all paid in.

Detroit—Brown’s Creamery Co. has
been organized to handle dairy prod-
ucts, with a capital stock of $4,200, of
which $1,000 is paid in.

Detroit—The Royal Winery Corp-
oration, manufacturer and dealer in
wines, has been organized with a cap-
ital stock of $6,000, all paid in.

Bloomingdale L. V. Armintrout,
Allegan, who purchased the grocery

Groceries,

stock and meat market of Cleo Myers,
had a formal opening last Saturday.

Detroit—The Standard Fish Distrib-
utors, Inc., has been organized to en-
gage in the wholesale fish business.
The capital stock is $4,000, all paid in.

Detroit—C. & F., Inc. has been or-
ganized to trade in general merchandise
at retail. The Company has an author-
ized capital stock of $5,000, all paid in.
“"Menominee—The Prescott Co., man-
ufacturer of saw mills, pumping and
mining machinery, has reduced _ its
capital stock from $450,000 to $334,100.

Manton—The Manton Market, man-
aged by Leon Wilson and Charles
Drake, opened for business with a com-
plete line of groceries and meats last
Saturday.

‘Benton Harbor—The Whelite Prod-
ucts Co. has been organized to manu-
facture welding and metal hardening
compounds with a capital stock of
$6,500, of which $1,500 is paid in.

Ionia— Leo Lepley, of Greenville,
has been appointed manager of the
Tonia Vaughn & Ragsdale store. Mr.
Lepley is well known in this section,
having been in the clothing business
in Greenville for several years. He sold
his clothing stock several months ago.

Albion—John J. Power, of Albion,
bought the stock and fixtures of the
Art Smith drug store, closed a month
ago, for $615 at a bankrupt sale con-
ducted April 5 by Justice Harold B.
Weeks. The bidding started at $295.
Paul Hawes, Albion druggist, was the
only bidder to go past $500 besides Mr.
Power. Mr. Hawes’ last bid was $610.
Mr. Power has not decided what he
will do with the stock. It will be left
in the same building for the present.

Lansing—The building formerly oc-
cupied by a Capital National bank
branch at 929 East Michigan avenue
has been leased by Dairyland Stores,
Inc., conducted by the Snow Ice Cream
Co., of Charlotte, Ernest Shassberger,
owner, announced Monday. The upper
floors of the building are being remod-
eled into apartments. The Dairyland
firm will operate a dairy products re-
tail business and serve lunches. It
will be under the management of James
Light, who was manager of a Mat-
thews ice cream shop here for three
years.

Lansing — An intensive remodeling
program on the second floor of H.
Kositchek & Brothers store at 113
North Washington avenue is being
completed this week. Due to increasing
business the firm decided to alter the
the second floor in order to provide
additional selling space for men’s and
young men’s furnishings including
suits, overcoats and sports apparel.
New show cases and other fixtures
have been installed and the floor has
been redecorated. Business is being
conducted as usual whle alterations are
being made.

Battle Creek—The will of Lewis M.
Schroder, co-founder of Schroder Bros.
and one of Battle Creek’s most widely
known merchants, who recently died
suddenly, was admitted to probate
court. The petition for probate of the
will states the value of the estate left
by Mr. Schroder is undetermined.
However, it includes property in both
Calhoun and Kalamazoo counties. Un-

der the terms of the will the two sons,
Keith, of Battle Creek, and Ronald, of
Flint, are equal beneficiaries of the
entire estate. They were also named
as joint executors.

Quincy—Work is to be started im-
mediately on the construction of addi-
tional grain storage tanks at the Mc-
Kenzie Milling Co., at Quincy, L. A.
Barron, secretary-treasurer of the com-
pany has announced. Employment will
be given to about twenty-five men for
a period of several weeks. The con-
tract for the construction has been
awarded to the McDonald Engineering
Co., of Chicago. The tanks to be in-
stalled will have a capacity of 27,000
bushels. The project will cost approx-
imately $10,000 and according to the
contract will be completed by June 15.

Wayland—Probably the oldest active
druggist in the state is L. D. Chapple,
of this place. Mr. Chapple entered the
drug trade before the days of phar-
macy boards, opening his store at
Wayland in 1876, and has been con-
stantly in business for fifty-eight years.
He is the present assessor of the vil-
lage, having served for five years in
that capacity and for twenty years he
was township clerk. In spite of his
years Mr. Chapple enjoys good health
and the companionship of his many
friends, who frequently visit his store
to discuss the weather, local politics
and general business conditions. He
was born in Genessee county, New
York,

Lansing—The White Electric Manu-
facturing Co. has leased space at 433
River street and is installing equipment
for the manufacture of the White elec-
tric water heaters and other home
equipment. The location was once a
part of the old Michigan Crankshaft
plant. The White company began in a
small way several years ago perfecting
a small water heater electrically sup-
plied with heat. Since the beginning
the company, however, began to de-
velop larger heaters. There are a hun-
dred or more now operating in Lan-
sing. The new plant will be com-
pletely equipped for manufacture with-
in the next ten days.

Kalamazoo—From a store that in its
first year occupied only 1,750 feet of
floor space, the J. R. Jones’ Sons and
Co. at the opening of its sixty-third
year of business, an anniversary it
started celebrating last Saturday, has
grown to an institution with a total
floor space of 36,280 feet. The store as
it stands to-day, occupying three floors,
moved to its present location at Rose
street and Michigan avenue in 1901.
This was the old Rosenbaum & Speyer
store, which had later been taken over
by Joseph Speyer. The Jones store
occupied the first floor and basement.
On the second floor was the Speyer
stock of ready-to-wear, which occupied
the room now known as the center
room of the second floor of the Jones
store. A year later the Jones Co. took
over the second floor salesroom and put
in a stock of ready-to-wear. Later the
offices on the West side were taken
over and the ready-to-wear depart-
ment was enlarged. In 1912 the space
which had been occupied by the Bruen
store was added and about the same
time the third floor, which had been
a lodge room for the Odd Fellows,

was obtained for the carpet and drap-
ery section. Also the store at the rear
was taken for the book shop and the
art goods department, and the second
floor over this section was used for
the rest room, alteration department,
personal service department and_ the
advertising offices.

 

Manufacturing Matters

Detroit—The Bernard Manufactur-
ing Co., furniture manufacturer, has
been organized with a capital stock of
$5,000, all paid in.

Detroit—The McAleer Manufactur-
ing Co., manufacturer of polishing
paste and compounds, has increased its
capital stock from $60,000 to $70,000.

—_——_.---
Benefits to the Smaller Store

Reports from wholesale houses
indicate that small retail stores in
outlying district have been mak-
ing a better showing in recent
weeks than many of their larger
competitors.

Several factors have been
working in favor of the smaller
store, it is said. The reduction of
working hours, which caused the
“stagger system’ to be used for
sales personnel in big stores, has
reduced selling service and stock-
keeping efficiency. Pay roll per-
centages have been increasing rel-
atively more in the stricter super-
vised large store, it is pointed out.
In addition, small stores generally
enjoyed more substantial rent
concessions than their larger com-
petitors, reports indicate.

These factors, combined with a
less conscious drive to mark mer-
chandise up to current replace-
ment values, is said to have given
many small stores a decided price
advantage in their communities,
and customers apparently have
not been slow to take advantage
of the fact.

—_2>--___
Those Cigar Lighters

A flip and they’re lit—perhaps—these
little cigar lighters. Simple, of course,
but the inventors are jealous of their
patents. So the Tariff Commission’s
finding that certain foreign lighters
which infringe patented methods
should be kept out of the country has
just been approved by the President.
Here is the official description of a
cigar lighter: “* * * have an abradant
wheel journaled on top of the lighter
receptacle, with a snuffer positioned on
one side of the wheel, the finger piece
being designed to raise the snuffer and
revolve the wheel by manual pressure
when pressure is applied downwardly
on the finger piece. The automatic
closing of the snuffer and extinguish-
ing of the flame result when such
downward pressure is released.”

ee
Nation’s Sweet Tooth

Sweeter as the years go by is the
American buying public, with candy
sales running 25 per cent. above last
year. Biggest increase is in chocolate
candies, up 61 per cent. Looking at it
from the basis of a usual seasonal in-
crease in February, however, sales
didn’t quite come up to the normal
rise. The value of all candy produced
commercially in February was $16,-
951,016.

'
4
I

 

 

 

Na tena ae

 

 

ait i aca

i ca anime tis

ane tee rer

 

 

 

‘viewer

Sacre

i

ES cen OED niin ANAT A oe

 

April 11, 1934

Essential Features of the Grocery
Staples

Sugar — Local jobbers hold cane
granulated at 4.85c¢ and beet granulated
at 4.65c,

Tea—The first hands tea market has
been quiet during the week. Nobody
seems to be speculating in tea, buying
only for replacements. The market,
however, continues steady. Consump-
tive demand for tea shows no partic-
ular change.

Coffee—The past week has witnessed
more fluctuations in the market for fu-
ture Rio and Santos coffee sold green
and in a large way. Early in the week
the future market gained about % cent,
based on Brazilian financing and im-
proved business conditions in this
country. The next day, however, the
future market lost almost all it had
gained. The market for spot Rio and
Santos had changed very little during
the week. One factor which has heart-
ened the trade is that a large chain ad-
vanced prices on all its brands 2 cents
per pound. The undertone on spot Rio
and Santos green and in a large way, is
rather strong. Milds show practically
no change for the week. The jobbing
market on roasted coffee not materially
advanced from a week ago.

Canned Fruits—Canned foods are
relatively inactive this week, This
probably reflects to some degree the
holiday season, but retail sales continue
encouraging and sales are said to be
moving ahead of last year’s in tonnage
as well as in dollar volume. Prices to
consumers show increases, reflecting
the higher prices in wholesale markets.
Advertised brands of peaches are now
selling at two for 29c, as against two
for 27c a short time ago. Pears, pine-
apple, apricots and other items in the
fruit line are also up. Tonnage figures
will be well worth watching from now
on, because the transition stage has
reached retail outlets in pretty full
force, and if tonnage is maintained or
continues to go above last year’s levels,
it will be a happy indication that prices
have not outstripped purchasing power.

Canned Vegetables—New pack Cali-
fornia asparagus is said to be some-
what firmer on the Coast, as the crop,
according to information coming from
there, is not developing along the lines
anticipated. All green asparagus is
showing relatively more strength than
the regular grades. There has been no
activity to speak of as yet, but the
market has held very well, with limited
concessions, and packers still feel con-
fident that the opening prices will be
generally well maintained.

Canned Fish—Columbia River sal-
mon is still being affected by strike
talk on the coast. Supply of the finer
grades of salmon is small and prices
are firm, Other grades of salmon are
getting to be in active demand without
any particular change since the last
report.

Dried Fruits—The dried fruit mar-
ket is rather quiet, but prices on the
whole are very well maintained. Some
disappointment has been expressed
with the delay over reaching a market-
ing agreement on Thompson raisins,
but reports from the Coast have indi-
cated that sentiment out there has
been stronger, The five Federal rep-
resentatives who attended the recent

MICHIGAN

meeting of the packers and growers are
considering the facts submitted at the
hearing, and on their recommendations
will depend whether the agreement is
to go into effect or not. Santa Clara
prunes and Oregons, also, have been
in fair demand here even through the
holiday period, and prices have been
adusted to the point where for the past
few years there has been little or no
shifting in values. The same can be
said for raisins, also. Dried peaches
and pears and both domestic and im-
ported figs are other items which have
been very well stabilized on present
levels. Jobbers here report stocks well
rounded out, but not oppressive. The
trade both here and in the interior
continue to carry relatively light
stocks, and the fact that orders for
the most part are in the small lot cate-
gory, is evidence that there has been
a good steady consymption,

Beans and Peas—The market for
dried beans continues dull and neglect-
ed with values easy and everything
very thick and sluggish. Dried peas
unchanged, dull.

Cheese — Cheese market has been
dull and easy during the greater part
of the week. Prices are a shade lower.

Nuts—The nut market here is rather
dull at the present time. Shelled nuts
are moving in a small lot way, but
there is not enough business done to
get any strength behind prics. As it is
they are holding at present levels very
well, but d onot show much of a re-
turn, based on present costs of impor-
tation. Walnuts, filberts and almonds
are finding little outlet, but there has
been some demand for Cashews and
Brazils.

Rice—The South reports a reason-
ably good movement of rice, with
prices firm in many cases at a pre-
mium over the fixed levels. Labor and
grading problems are being given con-
sideration.

Salt Fish—Since Lent ended the de-
mand for mackerel and other salt fish
has eased off considerably and is ex-
pected to be rather quiet for some
weeks. Prices show no change for the
week.

Syrup and Molasses—The sugar syr-
up situation is unchanged from last
week, But little is being produced and
the demand is large enough to take
care of it without pressure. Prices are
unchanged but firm. Compound syrup
is dull and sluggish. Buyers showing
perhaps a little more interest, but not
much. The finer grades of molasses
are unchanged and fairly active.

—_++>___

Review of the Produce Market

Alligator Pears—19c each.

Apples—Northern Spy, $2 for No.
1; $2.25 for extra fancy; Delicious,
$1.75 per bu. for No. 1 red.

Asparagus—$3 per case of 12 2-Ib.
bunches from California.

Artichokes—Calif., 75c per dozen, 4
doz. in box.

Bananas—4%4c per Ib.

Brockles—15c per bunch.

Butter—Tubs, 22c; cartons, 22'%4c.

Cabbage — New from Texas, $1.65
per crate of 85 lbs.

Carrots—S0c per dozen bunches of
Calif. or $2.50 per case; 75c per bushel
for home grown.

Cauliflower—$2.25 per crate for Cal-
ifornia.

TRADESMAN

Celery—Florida, 6 and 8 doz. crates,
$2.60.

Celery Cabbage—75c per doz.

Cocoanuts—90c per doz. or $5.50 per
bag,

Cucumbers—No, 1 Florida, $1 and
$1.25 per dozen, according to size.

Dried Beans — Michigan Jobbers
pay as follows for hand picked at ship-
ping stations:
© © Gon Grmer.. $2.00
Light Red Kidney from farmer__ 4.00
Dark Red Kidney from farmer__ 5.00
Fit Coaiherny 4.50
Vare Cranberty.. = 3.50

Eggs—Jobbers pay 9c per Ib. for
all clean receipts. They sell as follows:

Panty, fresh white... 18¢
ie 17¢c
Candied, large pullets._.....______ 15c
eee. LL. 14c

Grape Fruit—Florida grape fruit is
held at the following prices:

LE eee $3.50
oa
ee 3.45
oe IST ee 3.50

Green Beans — $3.75 per hamper for
Louisiana grown.

Green Onions — Shalots, 35c per
dozen for Louisiana.

Green Peas — $2 per hamper of 30
Ibs. for Calif. grown.

Green Peppers — California, 50@60c
per dozen.

Hubbard Squash—lIc per Ib.
Lemons—The price is as follows:

Bo $5.00
CUO Stmikichg 5.00
eee 4.75
eerie LU! 4.75
Limes—28c per dozen.
Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate_______ $3.75
Tet behest 45

Mushrooms—30c per one Ib. carton.

Onions—Home grown, 85c per bu.
for Yellow.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

eee $3.00
ee 3.50
CE eae 3.50
ee 3.75
oe 3.75
(ESS ede 3.75
ee 3.25

Red Ball, 50c per box less.

Florida oranges will be marketed in
bags this season instead of boxes. They
are now in the market in 76, 126 and
150 sizes and sell at $1.50 for 45 Ibs.

Parsley—30c per doz. for hot house.

Pomegranates —60c per dozen for
Calif.

Potatoes —90c per bu.; Idahos $2
per 100 Ib. bag.

Poultry—Wilson & Company pay as
follows:

Me Poe LL 14c
So Vows... 11l%c
re 8c
ee 14
ESE Ge een 7c

Radishes — 45c dozen bunches hot
house.

Rhubarb—Hot house, 40c for five Ib.
carton.

Spinach — $1 per bushel for Texas
grown.

Strawberries—Florida, 17c per pint.

Sweet Potatoes — Jerseys from In-
diana, $2.25 per bu.

5

Tomatoes—Repacked Mexican, $1.40
for 10 Ib. carton.

Turnips—75c per bushel.

Veal Calves — Wilson & Company
pay as follows:
mie... rr rC(i‘“S 7 @8ec
Come 6c

Vegetable Oysters—30c per doz.

Wax Beans—$3.50 per hamper for
Louisiana grown.

—_+--___
Let’s Go

Spring—the happy thing!
Long slumbering
Awaking wakes
The whole wide land
The bud
The withered grass;
Till all the feathered band
of migrant birds
Led on by honking geese
Are winging North.
We ever listen to the call
of happy Spring.
The plowshare brightens
And little pussy-willows fall
In line, with catkins robed
In furry raiment which
We softly press against our cheek;
They must be coming out
To watch this stir about.
A flash!
A roar-
The thunderlands are rumbling
The skies above are tumbling
But now they clear,
And lo!
Bright green
Has grown the grass—
Just over night!
That dormant lazy lawn
Is growing beautiful
From it I walked away
But yesterday;
Altho I love to work its soil
The year has not a toil
That gives such thrill,
My spade!
The seed sweet peas!
It’s time
To plant them now.
Charles A. Heath,
—___2<--«_
Gabby Gleanings From Grand Rapids

The Antrim Lime Co. has decreased
its capital stock from $50,000 to $35,-
O00.

The Pulte Plumbing & Heating Co.
has reduced its capital stock from $50,-
000 to $5,000.

The Aural Phonetic Institute has
been organized to manufacture, sell and
lease machines for treating the deaf.
The authorized capital stock is $2,500,
all paid in,

John A. Lake, the Petoskey drug-
gist, was in town early in the week,
He went to St. Johns to-day, where he
speaks to-night at a meeting of the
Chamber of Commerce on the subject
of taxation.

Frank S. Verbeck is in Michigan
again, making the rounds among some
of his myriad friends. He spent Mon-
day in St. Joseph, Tuesday in Muske-
gon and will spend Wednesday in
Pentwater, Thursday in Ludington and
Friday in Manistee.

>>.
Making Our Own

Camphor is rapidly becoming one of
the natural products which have large-
ly been supplanted by synthetic mate-
rials produced by the ingenuity of the
chmeist, The Chemical Division of the
Commerce Department finds that the
United States is producing approxi-
mately one-third of its camphor re-
quirements in laboratories, using tur-
pentine as raw material. Three years
ago when natural camphor was high in
price three-fourths of our needs were
produced in chemical retorts. Japan,
formerly our sole source of camphor
supplies before the chemcial product
was developed, has been sending us
decreasing amounts of natural cam-
phor.

 

 

 

MUTUAL
INSURANCE

(Fire and Life)

 

Effect of Unprotected Floor Openings

Building and fire prevention author-
ities concur in the statement made
some years ago by the late Ira H.
Woolson, former Consulting Engineer
of the National Board of Fire Under-
writers, who said, “Unprotected floor
openings account for fully 50 per cent.

O

of the fire losses, and even more of the
’

,

life loss.”

Stories of an almost unlimited num-
ber of fires further substantiate this
Statement. A review of the facts in
even a few of the cases will serve to
indicate why unprotected openings are
so hazardous.

The death of four women employes
and serious injury to seventeen others,
when a waste paper factory in Baltimore
burned in December, ’29, can definitely
be charged to such openings. In this
building, which was four stories high,
chutes were employed to bring dirty
Waste paper from the upper floors to
a bin on the second story. “Strike any-
where” matches were occasionally
found in this paper and sometimes they
were ignited by rakes used to push the
paper into the chutes. The resulting
fires had always been put out quickly
by employes using extinguishers lo-
cated near such bins. This time, how-
ever, the men were repairing a machine
in another part of the structure, so the
flames had an opportunity to gain a
foothold. When the report of the fire
reached them, these employes rushed
to attack it with extinguishers, which
though available in excess of stand-
ard requirements, were not sufficient
to hold the flames in check. The fire
spread quickly through the chutes and
drop holes, soon involving all floors
from the second upward. Although the
flames consumed the entire interior
from the second floor to the roof, the
efforts of the firement confined the fire
to the building in which it originated.

The factory’s manager warned em-
ployes to leave the building as soon as
he received word of the fire. Never-
the-less some returned to obtain cloth-
ing and pocketbooks. They were trap-
ped by flames and smoke on the fourth
floor. As the fire swept nearer, several
jumped from windows, receiving seri-
ous injuries, resulting in death to one
of their number. Three others were
overcome by smoke and fumes and
fell back into the building where they
were suffocated.

The story of this fire is a typical in-
stance of the hazard of unprotected ver-
tical openings which permit flames and
smoke to spread upward with terrify-
ing swiftness and then to mushroom
over the upper floors. All such open-
ings should have been enclosed with
incombustible material, and a stand-
ard automatic sprinkler system should
have been provided.

Fortunately the fire which destroyed
the Equitable building in New York
City started in the very early morning.
Had the structure contained its full
quota of business people, there is little

MICHIGAN

doubt that there would have been a
great loss of life. As it was, the fire
claimed six victims.

It was discovered in the timekeeper’s
office in the basement, having pos-
sibly been ignited by a carelessly dis-
carded match. The wastepaper basket,
chair and desk were burning briskly.
Soon the fire spread to a shaft con-
taining two elevators and eleven small
dumbwaiters enclosed in wood. The
shaft had openings directly to each
Most of the
Quickly
the flames extended throughout this

floor except the fourth.
openings had wooden doors.
shaft, which acted as a chimney, and
entered the upper floors almost sim-
ultaneously. Within forty-five minutes
after its origin, the fire had spread over
most of the main building above the
fourth floor and was rapidly working

its way down to the lower stories
through numerous light wells and
other unprotected floor openings.

About an hour and a garter after the
fire was discovered, the first collapse
of floors took place, because support-
ing metal work was unprotected
against fire. The fire fighters had been
ordered out just before this and all
escaped except one battalion chief,
who lost his life.

A summary of unprotected openings
in the Equitable building shows that in
addition to the shaft containing two
elevators and a battery of eleven dumb-
waiters, through which the fire spread
so rapidly from the basement to upper
stories, there were eight main elevators
enclosed in four shafts with wooden
doors hung on wooden trim. The up-
per panels of the doors, and the space
above, consisted of open grille work.
There was every evidence that the
flames had swept through these shafts.
Two other elevators opposite the main
stairway, however, showed no sign of

All of the
main shafts were open to the base-
ment, so that conditions were propi-
tious for a fire starting in the base-
ment, as this one did, to spread with
surprising rapidity through the build-
ing. In addition, there were four large
light shafts extending from the fourth
floor to the roof, which not only assist-
ed in the spread of the fire from floor
to floor, but caused it to burn simul-
taneously on all floors, allowing an ac-
cumulated effect of heat.

A report on this fire pointed out that
the use of a few fire doors at the com-
munications with the dumbwaiter shaft
would have resulted in little or no dam-
age to the building.

In a ten-story fireproof building, the
elevators were enclosed in a fireproof
shaft with a solid metal plate over the
top to support the elevator machinery,
and above that a wired glass skylight
was located. An adjoining stairway
was open.

having communicated fire.

A fire, which started in the cellar,
quickly spread to furniture wrapped in
burlap and excelsior. Someone had left
the door to the elevator shaft open, or
else opened it when the fire started, and
the smoke, heat and fumes were car-
ried almost instantly to the upper sto-
ries. On reaching the metal plate at
the top of the shaft, they mushroomed
on the ceilings of the ninth and tenth
floors, suffocating one man. Had the

TRADESMAN

top of the shaft been provided with
ventilating louvres, or covered with a
thin glass skylight, or had an auto-
matic device been installed to open
the skylight, the building would have
ventilated itself and one life and much
property would have been saved.

A point which fire prevention en-
gineers emphasize is the fact that su-
perheated air, gases and smoke will
travel rapidly upward through fire-

proof corridors, stairways and s]

hafts,
even though there is no burnable ma-
terial present to be ignited into actual
flames. Any person so unfortunate as to
be caught in the path of this death-
dealing gas will almost certainly lose
his life. Also, if doors to fireproof
shafts are left open, the heat will
spread, especially on the top floor, unti!
it reaches inflammable material, thus
starting new fires, perhaps in several
places. Accordingly, as in the case
cited above, it is vitally important for
a means to be provided for automatic-
ally ventilating such shafts.

—_2++.___

When On Your Way, See Onaway

Enquiries have started to come in
asking for resort accommodations and
property for sale or rent on Black
Lake. Although it is still rather cold
and the ice has not started to break up
yet, really it is only twenty-one days
until trout season opens and, undoubt-
edly, fishing tackle and equipment is
being put in shape for the opening day
May 1, when all the numerous streams
in this vicinity will be well lined with
lovers of the finny tribe.

The Black Lake state park has gone
through many changes and improve-

Insure your property against Fire and Wind-
storm damage with a good MUTUAL Com-

pany and save on your premiums.

April 11, 1934

ments made by reconstructing roads,
cleaning out underbrush, building new
bath houses and sanitary toilets and
numerous other additions to make the
tourists more comfortable. Now let
them come.

It was a severe shock to the entire
community when the news came from
Petoskey hospital that Charlie Roberts
succumbed to a major operation for
appendicitis. The body was brought
home Saturday. Mr. Roberts was a
pioneer resident of Onaway and since
the establishment of the Onaway state
park at Black Lake has been caretaker
and very popular with all the tourists.
who will also feel the loss of such an
efficient man.

Clarence (Pat)
been associated with his brother Ray

Young, who has

in the gas station for two years, has
returned to Detroit to accept his form-
er position in the office of the Union
Title and Trust Co.

John Isbister, of the Onaway Elec-
tric Light and Power Co., has just
returned from Canada, where he at-
tended the funeral of his aged mother.

Squire Signal.

22-2
What Worried Him
“It is pouring rain and my wife is
out.”
“Don’t worry, old man: she'll find
shelter in a department store.”
“That is what worries me.”

There are such things as tears of joy,
but few people ever see them.
———_+>~++____
The unselfish neither fear nor reap
any “bitter end.”
———_>++—____
To win fame, forget it.

 

320 Houseman Building

 

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY
affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

Grand Rapids, Michigan

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

No interruption in dividend payments
to policy holders since organization

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

|
ca
'
i
‘
t

#

 

 

pb

apne

POE Reotr seer

 

putea —f

 

 

 

 

April 11, 1934

MICHIGAN

TRADESMAN

a
4

 

Time For Another Shot

Those who have not given
study to the situation, little realize
the havoc which has fallen upon
home merchants and small manu-
facturers through the invasion of
giant monopolies. Their tentacles
reach out into every city, town
and village and their blighting af-
fect reaches the farmers’ markets
as well. The writer is making a
careful survey and has covered
most of this state, interviewing
business men and women upon
this subject. If you had witnessed
what I have seen and heard the
grievances I have heard you
would realize the cause of the
blight that has befallen every
community. We hear much of the
undernourished children, but this
should also include mothers as
well. As I have seen the spindle-
legged children and the gaunt-
cheeked mothers coming in to buy
their scanty supply of food, my
attention has been attracted to the
scantily filled shelves of the home
merchant, who is fighting to save
his business, which once was pros-
perous. We have not only the un-
derfed families, but the ‘‘under-
fed’’ food stores struggling to
exist.

This calls to memory the story
of a grocer who used a crutch, be-
ing acripple. His store was in the
suburb of a large city. Here a
little group of stores had sprung
up and he was doing a nice busi-
ness and with his family was hap-
py and prosperous. Then came a
day when a National chain food
store opened next door, with its
gaudy front and cut price bait.
From that day on the business of
the cripple merchant declined. It
was not long until he could not
pay his rent so he had to close his
store. He had an application be-
fore the city to permit him to
erect a small booth in the front
yard of his home nearby and here
he hoped to sell enough foods to
keep his family off the welfare
list. This is but one example in
the list of thousands to whom the
great monopolies have brought
tragedy. If those who spend their
money with these great vultures,
which invade communities form-
erly prosperous could see the hu-
man havoc they have wrought
and the financial loss they bring,
they would end this curse. Those
who believe they are _ saving
money are deceived. These great
chains, with headquarters in Wall
street, have no interest in a com-
munity, but to get its money,
which is sent at once to the finan-
cial centers. It comes into a com-
munity to harvest what others
have planted. It owns no land
and has no school, church or wel-
fare problems. These National
chains sap the trade of those who
helped to build up the city,
finance its factories and banks,
which have suffered so much from
the drain upon local business.

It is time to find out whether
organized greed or this Govern-
ment is going to control the des-

tiny of the people. No city or
community can expect a return of
prosperity so long as its local
trade goes into the coffers of
these monopolies. If they were
driven out and the money of the
community could be left at home,
it would not be long until new life
and business activity would be
evident everywhere. Local trade
is the life blood of every city,
town and village and it must free-
ly circulate through its business
channels if we wish a return of
good times. Greed blinds the
eyes and closes the ears to the
plea of its victims. Greed is never
satisfied. Organized greed is the
greatest curse of our Nation and
is responsible for the sad plight
through which we are passing.

What is needed is a great cam-
paign of education and protest
against this monster. It is a sad
fact that the great daily newspa-
pers and magazines are silent up-
on this matter, also the pulpits of
most all of our churches. If the
beacon light of justice could be
held aloft by the press and pulpit,
giving the people the truth as to
the cause of our local and Nation-
al plight, it could drive monopoly
from the land. Big business is
already wise to this, and through
its patronage and influence, facts
are suppressed and the people are
given only what they want them
to know. Are we worshipping
God and mammon? Are we
ready to sell our souls and the fu-
ture of the boys and girls coming
out of our high schools and col-
leges for a mess of pottage? What
chance has a young man or
woman to start in commercial life
with small capital when they have
to go up against these greedy
monsters with their billions of
capital? We have had a Revolu-
tion and a Rebellion in the history
of our country. Both were war-
fare. We are not far removed
from another,, but God help us
that we may awake and prevent
it. It is within the power of the
press and pulpit to save this Re-
public. But, financial oppression
cannot go on. It is time that an-
other “‘shot was fired that was
heard around the world.”

E. B. Stebbins.

—2>-.+_____
Consumers’ Councils to Check
Prices

The establishment of consum-
ers’ councils in many local com-
munities is regarded as a construc-
tive measure designed to ease the
tension currently existing in rela-
tions between merchants and con-
sumers as a result of constantly
mounting prices.

Many merchants have long felt
the need for an_ organization
where consumers can_ receive
authoritative information when
prices appear to them higher than
justified. Consumers’ council
members will receive all the co-
operation they may desire in
establishing the facts in such
cases, merchants declare.

Cases of excessive price mark-
ups in retail stores are rare excep-

tions, retail merchants assert.
They are hoping, therefore, that
the new consumers’ councils will
soon develop into an ally of re-
tailers in their long fight against
price increases and_ discount

changes in manufacturers’ codes.
ee

Government Pays Out Deposits

The Treasury is now drawing
upon its enormous deposits in
commercial banks to cover the
Federal deficit.

As a result, a shift of deposits
from Treasury to private account
is now making itself apparent.
This normally tends to have a
stimulating effect on business.

Reporting member banks of
the Federal Reserve system re-
ported a rise of $71,000,000 in
demand deposits for the week
ended March 28. At the same
time Government deposits in
these banks fell by $89,000,000.

The paying out of Government
deposits fails to influence banking
lending power, however. Loans
and investments of the reporting
member banks fell $54,000,000
during the last week in March,
chiefly as a result of sales of Gov-
ernment securities.

—_~2+ 2s __
Protest Against Non-Profit Insti-
tutions

Failure of the hotel and restau-
rant industries code to encompass
schools, colleges and other benev-
olent and non-profit making in-
stitutions, but which have dormi-
tories and restaurants, is seen
bringing protests to Washington

°,
eS

tons.

to 3 H.P. motors.

from field.

essary starters and controls.

 

REFRIGERATION EQUIPMENT
FOR SALE

Having recently installed a unit type of refrigeration to
replace a brine circulating system, the following described
equipment is offered for sale.

One Vilter 9!4y inch x 9!4 inch double acting center crank,
horizontal ammonia compressor, belt driven, complete with an
extra set of valves, capacity 33 tons at 15 lbs. gauge, suction
pressure. 40 H.P. motor with pulley and leather belt.

One multi-pass shell and tube brine cooler, capacity 10
Two 1!4 inch Centrifugal brine pumps, direct connected

One brine agitator, belted to a 3 H.P. motor.

One Connersville blower, belted to a | H.P. motor.
Forty freezing cans, 200 lbs. ice each.

One 880 gallon Baudalot water cooler.

One Rotary pump, belted to a | H.P. Motor.

One Traveling Crane and Tilting dump for removing ice

This equipment is complete, including condenser, ammo-
nia receiver, valves, fittings, oil trap, piping and gauges. Mo-
tors are all 440 volt, 60 cycle, 3 phase, complete with the nec-

Please address your inquiries to the manager

of the Rowe Hotel, Grand Rapids, Michigan.

from representatives of the com-
mercial groups.

The latter contend that the ho-
tel industry is smarting under the
NRA whip and will continue just
so long as their competitors in the
non-profit making class are ex-
empt from the exactions of the
recovery law.

Harvard, Yale and other uni-
versities and colleges are the tar-
gets of the hotel and restaurant
industries and an appeal is likely
to be taken to Recovery Admin-
istrator Johnson for relief from
this uneven competition.

 

May Exempt Soap Industry From
Drug Bill

Exemption for the soap industry
from the operation of the provisions of
the Copeland pure food, drugs and cos-
metics bill likely will be provided be-
fore the measure is enacted into law,
it is said on good authority.

An excepton, of course, would be
made in the case of medicated soap or
those for which therapeutic claims are
advanced, since that would bring them
into the drugs or cosmetics classes.

There is no disposition on the part
of Senator Copeeland, sponsor of the
legislation, to take it so all inclusive as
to cover products which have no right-
ful place in so-called health legislation,
it is asserted. On the other hand, he
will spiritedly contest any move to
strike at the fundamental principles of
the measure which soon is to be con-
sidered in the Senate.

——_+++—____

True nobility is invulnerable.

 

 

 

 

ADVANCE BUYING AGAIN

Opposition to the price differential
provision of the Wholesale Code has
undergone such a marked decline in
the last month that the establishment
of such differentials in most lines by
the beginning of July is freely pre-
dicted in the primary dry goods mar-
ket.

This opinion, advanced in jobbing
circles, is heartily concurred in by mill
executives and selling agents, particu-
larly those who are informed of the
discussions last week between manu-
facturing representatives and the job-
bers. While a number of hurdles remain
to be jumped, the proposals of the
wholesalers are regarded as so fair and
equitable among mill representatives
that little doubt is held about their ul-
timate acceptance.

Discussions last week were clothed
in the utmost secrecy, but it was
indicated that the major objections of
the manufacturers, namely, their dis-
inclination to give up chain and mail-
order business, have been met. The
jobbers, apparently, have taken a very
liberal attitude as far as these large
Operators are concerned, and mill ex-
ecutives are now convinced that their
relations with these outlets will not
be disturbed seriously.

Various reasons for the changed sen-
timent are put forth. In the first place,
wholesalers have cemented their rela-
tions with those mills which were very
fair in the matter of surcharges last
year and have switched more business
to them. It was estimated that jobbers
have changed their relations with about
10 per cent. of their sources of supply
since last August on the grounds that
the surcharges they asked were out of
line.

Not wishing to be left “holding the
bag” if a mill decided that it would
prefer to sell retailers instead when
the differentials were put into effect,
jobbers have obtained assurances from
their suppliers that they will be pro-
tected when the proposal becomes an
actuality.

When a wholesaler discerned that a
manufacturer was leaning toward the
retailers, he gradually cut down on his
purchases producer and
switched to some other supplier. As a
result, jobbers are now generally as-

from that

sured that the manufacturers with
whom they are doing the bulk of their
business will cooperate with them on
differentials.

The large advance orders placed by
wholesalers in recent months have in-
dicated on their part a willingness to
return to their old policy of advance
buying as much as possible. Of course,
other factors contributed to the heavy
orders, such as their increased sales to
retailers and the conviction that they
will suffer no inventory losses through
a decline in prices. However, it was
the very lack of these two factors
which caused the wholesaler to lose
ground in the last five years, it was
pointed out. and with conditions fa-
vorable he is ready to return to his old
status.

A very obvious desire exists on the
part of primary market sellers to re-
turn to the “old days,” when the year’s
underwear and bathing suit output, for

MICHIGAN

instance, was sold up a week or two
after opening lines, and when selling
agents did not have to scramble for
business among all types of outlets.
Production got under way early and
was well spread over the entire sea-
son,

Of course, this dream can be real-
ized only partly, because of entirely
changed economic conditions. Never-
theless, a straightening out of distribu-
tion channels, a proper differential for
service and a reduction in manufac-
turers’ selling costs are expected to re-
sult from the wholesalers’ proposals.

Wholesalers, jubilant over these de-
velopments, reported yesterday that
they are adding many new retail ac-
counts, which formerly bought direct
from mills, that they are planning an
extension of their main office facilities
and enlargements of their branch of-
fices. Jobbers said yesterday that there
was a good deal of “dry-goods minded”
capital in this country, which would
be attracted to the jobbing field, when
the differentials are put into effect, and
that a definite increase in the number
of general wholesale houses can be ex-
pected.

———————
DRY GOODS CONDITIONS

While weather conditions affected re-
tail trade in this vicinity and in other
sections of the country during the
week, volume held up quite well for
the period after Easter and the stores
look for continued good business once
shopping circumstances become more
favorable. Children’s wear was again
well up in the active departments and
home furnishings demand improved.

More complete reports upon Easter
business indicate that earlier estimates
erred on the conservative side. In the
South increases up to 70 per cent. were
cited, while certain cities in “industrial
areas reported even better gains. The
average March increase for the coun-
try over the same month last year may
have exceeded 40 per cent.

The wave of wage increases which
are being announced in many indus-
tries convinces retailers that the mo-
mentum attained by trade in the last
month will carry over in succeeding
weeks. While these advances will be
followed by higher prices, they feel
that the latter will be held within much
more reasonable limits than last Sum-
mer and in the Fall. There should thus
be obtained a real gain in purchasing
power.

Wholesale merchandise markets dur-
ing the week continued to be featured
by the call for Summer goods. Style
openings were announced for earlier
dates in order to permit more time for
manufacturing as required under the
codes.

 

 

DECLARE RECOVERY HERE

Confident declarations by leading in-
dustrialists that recovery is under way
combined with supporting proof in the
shape of extensive wage increases to
help business sentiment during the
week. The speculative markets are
more buoyant and commodity prices
show more strength.

In each case where an optimistic
view of the situation is taken, care is
also employed to discount what the

TRADESMAN

NRA has accomplished or else to dis-
credit it altogether. And, with respect
to wage increases, it is made no secret
in some quarters that they are being
granted to ward off organization of the
workers. The drive against the NRA
and unions must, therefore, still be re-
garded as highly disturbing to the busi-
ness outlook, since it is being conduct-
ed through propaganda and under-
handed methods which usually spell
trouble.

Prompt announcements of price in-
creases to follow the wage grants indi-
cate that the former will outrun higher
wages by a good margin. Thus, the
cost of labor in steel making runs about
20 per cent. on the average. The 10 per
cent. advance should add only 2 per
cent. to prices. However, Iron Age
figures the price increase will be about
7 per cent. so that the mills should get
back three and a half times what they
pay out. In automobile production the
wage increase of 10 per cent. should
not mean much more than 1 per cent.
in prices.

However, the recent rise in payrolls
and employment set new records, the
Fbruary figures showing a gain of 12
per cent. in payrolls, the largest in fif-
teen years, and an increase of 6 per
cent. in employment, which exceeded
all but three months over the same
period.

 

NRA ATTACK GROWS

Attacks on the NRA have gathered
in number but scarcely in weight of
argument through recent
would seem. Critics outside of the
practical field of business are crying
against the regimentation of the coun.
try and for lost liberties, while inside

weeks, it

the industrial ranks there is usually
only a demand to keep what is good
and to get rid of everything else which
infringes upon full freedom under the
new privileges.

It is somewhat ridiculous to hear an
outcry against regimentation in indus-
try when for some twenty or twenty-
five years at least manufacturers at con-
vention after convention have deplored
the legal restraints upon getting to-
gether upon trade practices. If there
is a major fault that the NRA has now,
it is surely that regiemntation of this
kind, the very kind that business in-
terests seek above all else, has gone
too far for the good of the country and
eventually for the welfare of the indus.
trialists themselves.

The drive on the NRA started in
earnest with the air mail action. The
“cracking down” promised for the code
conferences accelerated the movement.
Publication of the salaries of officers
connected with companies listed on the
Stock Exchange put many of these of-
ficials on the defense and recruited
them at once for the opposition. The
labor issue produced more adherents.
But most of all the recovery in busi-
néss encouraged those who have no
sympathy toward the new deal.

Whatever the outcome may be, of
one thing business should be certain.
For its new deal privileges it must
agree to certain regulations in the in-
terests of the public—consumer and
worker alike.

April 11, 1934

WAGE ALLOWANCE FIXED

After a lapse of more than five
months a 10 per cent. allowance for
store labor to be added to the mini-
mum cost of goods sold at retail, with
the exception of drug items, was fixed
at the close of the week by Genral
Johnson upon recommendation of the
National Retail Code Authority. This
carried out the provisions of the so-
called loss-leader clause of the retail
code and becomes effective April 20,

The cost basis to which this labor
allowance is added is defined as “the
actual net delivered cost, less all dis-
counts, or current replacement cost,
whichever is lower.”

In almost all cases this 10 per cent.
does not cover actual labor expense,
although certain organizations do not
exceed it by much if at all, So far as
department stores are concerned, the
10 per cent. represents less than one-
third of the operating charges. It rep-
resents even less when discounts are
subtracted from the basic cost.

While those who have urged this
method of dealing with
competition and ruthless price-cutting
are very hopeful of reducing such evils
through its use, the chances are they
may in the end find that very little
relief has been obtained. Competition
at cost plus 10 per cent. may spread
to many more articles than are now
affected by loss-leader merchandising.

loss-leader

 

DESIGN PROTECTION

Several decisions recently in the Fed-
eral District Court have seemed to end
style protection through copyright.
The court has held that copyright does
not apply to the garment, but only to
the drawing. Nevertheless, a firm in
New York City announced during the
week that it is bringing suit and in-
tends to push its action right through
to the United States Supreme Court if
necessary.

The basis for this new attempt to
have the copyright law declared bind-
ing upon garments is somewhat dif-
ferent from previous actions. The gar-
ment has been forwarded to the copy-
right bureau as a “work of art.”

In the silk industry, through an ar-
bitration agreement and the co-opera-
tion of printers, a notable degree of
design protection has been afforded by
a registration bureau. The same set-
up has been suggested for the needic
trades, but there are difficulties which
have apparently proved too great.

In the meantime, the Dress Code
Authority, which was authorized to
bring in a report some time ago on
ways of dealing with design piracy, has
been formulating a program which
aims at placing severe penalties upon
copying. The outlook, therefore, is for
final action very soon upon a problem

which has vexed the trades for years.
renee

The United States may have tariffs,
but they don’t come ahead of most-
favored-nation treaties. At least, the
Court of Customs and Patent Appeals
has just ruled that coal imports from
nations having most-favored - nation
treaties with the United States must
be put on the free list. British and
German coal, said the court, must
come in duty free as long as Mexican
and Canadian does.

 

 

 

e
i

 

 

 

 

April 11, 1934

MICHIGAN TRADESMAN

9

 

OUT AROUND

Things Seen and Heard on a Week
End Trip

Grand Rapids, April 5—I seldom
write to an editor regarding items in
his paper, but I wish to take this op-
portunity to compliment you on the
article in your Out Around column
of the April 4 issue.

Surely that will be an inspirational
urge to good citizenship and to have
greater confidence in the future of
Grand Rapids. J. L. McInerney.

St. Johns, April 6—Your kind letter
of yesterday received this morning in
which you state you are sending us
several copies of the Tradesman con-
taining pleasant mention of our store.

The papers have been received and
we thank you very much for same.
When one thinks it over—eighty-five
years is a long time in the history of
this country. It is my understanding
that when my father began business
and founded this store in Dewitt, Clin-
ton county, in 1849, there was no other
town near, and that Lansing was not
incorporated until 1859—ten years
later. Father used to tell me of the
days it took to make trips with horses
to Detroit, where he would go after
merchandise that had been shipped to
him there from New York.

What would the “old timers” of ’49
think to-day if they could come back
and see the way present business is
conducted and the steam trains—auto-
mobiles — airplanes — wireless — radio
and a thousand other modern methods
of doing business.

Your article is very interesting and
gives a general outline of what this
county was in an early day. Again as-
suring you of our appreciation, I am,

John C. Hicks.

 

A great many of the problems we
ar facing to-day are the by-products
of prohibition, For this “Noble Exper-
iment” pharmacy is paying the pen-
alty in loss of professional prestige
and in overabundance of drug stores.
In the last few years the awakening
has begun. Individuals are becoming
more pharmacy conscious and a great
many pharmaceutical organizations
have begun to mould the opinion
against distributing whisky.

Open statements are made that whis-
ky ruined the retail drug industry.

Prohibition is now relegated to an-
cient history but a peculiar transforma-
tion has taken place in the minds of
certain pharmacists. They have sud-
denly become “whisky-conscious,” with
a cry for help for state class legisla-
tion to save their stores from ruin, re-
leasing statements to the newspapers
that unless such legislation is passed
many stores will be forced to close
their doors. We wonder if pharmacy
at large will mourn the loss of such
stores?

The Kolynos group after saturating
the American Home with “Just Plain
Bill Jig Saw Puzzles” followed with
tumblers of assorted colors, giving an
opportunity to the mothers to harmon-
ize the color schemes in their homes.
To the druggist was left the problem
of satisfying their individual custom-
ers with the individual taste for color
harmony.

Before even the druggist had an op-
portunity to make a complete study of
the artistic taste of their customers,
a new offer was created. “The offer
of the silver spoon” and all this at bar-
gain rates—29c per tube, resale price.

May we at this time thank this man-
ufacturer for bringing us back to the
good old times in the drug store when
with every 5c castor oil purchase, a
bottle of ink or some form of crockery
was given free?

The tragedy is that not only is the
service jobber trying to unload this
offer in 3 dozen quantities, but also
our so-called 100 per cent cooperatives
are inducing their members to get be-
hind these offers.

It is pitiful to see stores plastered
with this poster with a price circle
illustrating the Kolynos attitude to-
wards resale price,

These are the days when the watch-
er at the window pane discovers that
a feathered stranger, with an orange-
red waistcoat, is parading on the lawn
still wet with melting snow. The
stranger obligingly poses with a perky
slant of the head and, that done, hops
briskly across a hummock of grass and
begins to direct some invisible chor-
isters. The watcher hurries to his desk
and writes a letter to the editor of
the local newspaper that he has seen
the first robin and that winter days are
gone,

Perhaps the robin does not rightfully
deserve the title of first harbinger of
spring, but that he has a cheerful phi-
losophy on a gray day—with the sun
obscured by a cloud—goes without ar-
gument. The cheerful robin owns no
stocks or bonds, no real estate, cares
not a whit for expensive Oriental rugs
and variegated tapestries, boasts no
automobile or pleasure yacht, belongs
to no expensive clubs.

The cheerful robin is content with
just enough crumbs to keep “the wolf
from the door,” and never foregoes the
opportunity to sing a song and to en-
joy the pleasant business of surveying
and approving the world around him.
Many an observer on his way to his
morning work might take a jolly stave
or two from the song book of this
chipper fellow whose very appearance
makes humans happy.

The following is from a speech by
Daniel Webster in the United States
Senate on March 12, 1838:

‘Phere are persons who constantly
clamor. They complain of oppression,
speculation and pernicious influence of
accumulated wealth. They cry out
loudly against all banks and corpora-
tions, and all means by which small
capitalists become united in order to
produce important and beneficial re-
sults. They carry on mad _ hostility
against all established institutions.
They would choke the fountain of in-
dustry and dry all streams. In a coun-
try of unbounded liberty, they clamor
against oppression, In a country of
perfect equality they would move
heaven and earth against privilege and
monopoly. In a country where prop-
erty is more evenly divided than any-
where else, they rend the air shouting
agrarian doctrines. In a country where
wages of labor are high beyond par-
allel, they would teach the laborer he
is but an oppressed slave.

Sir, what can such men_ want?
What do they mean? They want
nothing, sir, but to enjoy the fruits of

other men’s labor. They can mean
nothing but disturbance and disorder.
The diffusion of corrupt principles and
the destruction of the moral sentiments
and moral habits of society.

This was over ninety-five years ago
and we are still debating the
questions to-day.

same

On the question of voting President
3uchanan thirty million dollars with
which to buy and annex Cuba, James
G. Blaine (on the hustings in 1859 in
Maine, long before he went to Con-
gress) said:

“The proposition to place thirty mil-
lion dollars at the disposal of the Pres-
dent and to run the Nation in debt for
the purpose of raising money; to sur-
render to him the power to
treaties, annex territories and form
states; to create him absolute dicta-
tor with the purse of the Nation in
one hand and the sword in the other:
to have peace or war, prosperity or
misfortune, follow at his will, or be
decided by his errors — such a propo-
sition, I say, is too monstrous to be
entertained for one moment by any-
one who values the preservation of
constitutional rights and the perpetu-
ity of a Republican Union. The exec-
utive power of the country is sufficient-
ly strong and overpowering already,
without seeking to agrandize and in-
crease it by enormous grants of extra
constitutional power.”

make

The public life of the king of Eng-
land, for whose recovery his physi-
cians now declare that there are “solid”
grounds for hoping, shows how possi-
ble it is for an unpretentious monarch
to do his country distinguished service.
King George has never asserted him-
self in English foreign affairs as did
his father, the late Edward VII. Nor
did he seek to make himself a power in
domestic politics, as did his grand-
mother when she was on the throne.
He always bore himself as strictly a
constitutional king, That is to say, he
followed the advice of his prime min-
ister. Whether the holder of that office
was for the time being a liberal, a la-
borite or a conservative made no dif-
ference in this regard. Ramsay Mac-
Donald has lately testified to his high
impartiality and fairness. King George
knew of no way of ascertaining the
will of the people of England except
through their elected representatives
in Parliament and the head of the gov-
ernment freely chosen by them. A
rather severe test of King Georze’s
fidelity to the constitutional principle
came comparatively early in his reign.
The House of Lords was preparing to
reject again the parliament bill, passed
by a great majority in the House of
Commons. Mr. Asquith obtained from
the king a promise to create, if neces-
sary, enough new peers to overcome
the conservative majority in the Lords.
The mere public statement by the
prime minister of this royal pledge was
sufficient to prevent the need of its
application. The Tory Lords surren-
dered at the very thought of three or
four hundred new liberal peers enter-
ing the Gilded Chamber.

Throughout the war, which tried
the royal prerogative as by fire, King
George was an example of entire pro-

priety and simple dignity. Whatever
he may have though of some of the
British military operations, he never
dreamed of interfering with them. The
choice of commanding officers and the
conduct of the campaign were left by
him where they belonged —that is,
with the responsible servants of the
crown. There was, to be sure, that
extraordinary pre-war exchange of
between the emperor of Ger-
many and the king of England, but
they revealed the mischief-maker in
Berlin, and the friendly but cautious
and correct man in London. Through-
out his whole realm, in fact, King
George seems to have taken as his
motto the words of King Edward at
the end of his life: I have tried to do
my duty.”

notes

3ecause he did it so well, he made
sure that there will be no break, or
even jar, in the English monarchical
tradition. Democratic England has
seen in the king a symbol of national
life and unity. This is the reason why,
amid the fall of kings and the wreck
of dynasties consequent upon the kai-
ser’s war, there was never any doubt
about the permanence of the British
commonwealth, owning a happy alle-
giance to King George.

Moses Dark, who has been closely
identified with the fruit and produce
business of this city for the past thirty-
five years, has been appointed a food
and produce inspector by the Michigan
agricultural department. No one could
possibly be better qualified for such a
position than Mr. Dark, due to his
knowledge of the business and the fair-
ness he has always shown in all his
dealings from the time he was a very
young man. Mr. Dark was in the em-
ploy of Henry Idema and the writer
when we conducted the Michigan Spice
Co. about thirty-five years ago. We
always found him thoroughly reliable
in everything he undertook to do.

Chas. S. Jandorf (Grand Rapids) has
removed his ovens from the basement
to the first floor, where he has them
installed very conveniently to the sales
end of his bakery. I commend a visit
to his plant by anyone who thinks it is
not possible to keep the mechanical de-
partment of a bakery as clean and in-
viting as a French kitchen.

 

Preston Bradley, the great pulpit
orator of Chicago will speak on the
Signs of the Times at Keith (Empress)
theater (Grand Rapids) on the evening
of April 17. There are few people who
maintain radios who do not listen in on
his masterful sermons every Sunday
noon, Any one who has been in the
habit of doing this will be pretty apt
to avail himself of this opportunity tc
hear him first hand if he does not
live more than fifty miles from the
city. The master of ceremonies is
Carroll F. Sweet, who is one of the few
men in this city who is equal to such
an occasion. :

The East Congregational church
(Grand Rapids) welcomed eighty new
members Sunday. Among the number
was a boy, his mother, his grandmother
and his great grandmother. This

(Continued on page 23)

 

 

MICHIGAN TRADESMAN

 

April 11, 1934

 

FINANCIAL L

Principle Involved in Purchase of
Five Bonds

Five bonds, one a real estate issue,
two rails and two public utilities, were
on a list presented to me recently.
Three bonds were in default, two were
paying their interest. Five years ago,
when they were bought, they were
selling close to par; they had the same
rating; they were all considered good
sound What character-
istics did these issues have by which
an investor could have foretold which
would pay and which would default?

The first article of a series to write
with investments is difficult to write
and difficult to read. It must be based
on fundamental principles, and funda-
mental principles all sound like plati-
tudes. But every time we forget them,
it costs us money. Let us look at these
five bonds and see what principle was
involved.

 

investments.

The real estate bond was secured by
a first mortgage on a building which
had cost twice the amount of the bond
issue, and on land which had cost three
times the amount of the
actual cost, there was five thousand
dollars of property behind every thou-
sand dollar bond, but the issue is now
selling at thirty-two cents on the dol-
lar. Why? The property is a resort
hotel, catering to people with money
to spend freely, lavishly. When. there
were no longer enough wealthy people
to fill the hotel, when the resort ceased
to be the fashion, the bonds went in de-
fault, and the five thousand dollars of
property is small comfort to the per-
son who wants sixty dollars a year.

One of the rail bonds is secured by
a small line which serves a mining
town. Over a period of years, the debt
has been slowly reduced so that now
the entire bond outstanding
would not be sufficient to buy one full
train of cars. The road bed is in good
shape, the rails are heavy steel, well
laid, worth ten times the amount of the
bond issue, but they are covered with
rust. The industry served by the line
went into a terrible depression. The
inhabitants moved away, the freight
shipments stopped, trains were discon-
tinued, the line is practically aban-
doned. The bondholder can go have
a picnic on the right of way, but he
can’t get his forty-five dollars a year.

The other rail bond is secured by a
doubtful looking scrap of track only
a few miles long, running across a
Swamp and a river. The replacement
value of the line is probably negligible,
but it is the only rail link connecting a
fair sized city with the main line, and
so long as that city remains alive, the
trains must run on that bit of track
and the bondholder will get his fifty
dollars every year.

The last two are public utility bonds,
one of a holding company, the other
of an operating company. A few years
ago the holding company bond had
earnings fifteen times the interest re-
quirements on its debt. Last year the
gross earnings of the system had gone
down only twelve per cent., but the
holding company’s income was now
only half of its interest requirements.

issue. By

issue

Due to the heavily pyramided struc-
ture, a slight decline at the bottom can
wipe out the earnings at the top. The
system still has wonderful possibilities,
but there are no earnings with which
to pay the bondholder.

The operating company bond issue,
on the other hand never had more than
twice the amount it needed to pay its
interest. It still has one and a half
times, although its gross income has
gone down almost fifteen per cent. It
is no longer considered a high grade
investment since the bond
amounts to eighty per cent. of the
property value just determined by the
Public Service Commission, but it is
still paying its fifty dollars each year
and from what we can tell now, it will
continue to pay because sixty thou-
sand people depend on the plant for
light and power and gas.

What is the one thing which has de-
termined the success or failure of these
issues? Not property value, but earn-
ings. All the property value a thousand
dollar bond must ‘have behind it is one
thousand dollars, provided that prop-
erty has an earning power which will
continue during the life of the bond.
It couldn’t be classed as a good bond
if it had no equity behind it but it
would pay its charges, and as a result
it would have a market value higher
than a bond having ten times the asset
value but no earnings. In other words,
watch out for the income and the prin-
cipal will watch out ofr itself. If there
are sufficient earnings there will be
sufficient principal, since it is the earn-
ings which give value to property. A
machine which will produce a profit of
twenty dollars a day is worth twice as
much as a machine which produces a
profit of only ten dollars a day, even
though it cost only half as much to
build. A well-built house which will
rent for one hundred dollars a month
is worth twice as much as a well-built
house which will bring only fifty a
month, even though the second house
cost ten thousand dollars more.

This is one of the fundamental points
which the investor finds it so easy to
forget in the hurry of business. Bear
it in mind in the future and see how it
works, The man who didn’t bear it in
mind in the past, who finds himself
with a lien on an expensive but value-
less piece of property, must bear it in
mind also in determining what steps to
take to salvage something from the
wreck.

Unfortunately there is no easy way
to tell whether earning power will
continue. Although this one element
is the important thing to consideer,
every phase of the company’s opera-
tion and position affect it. Is the prop-
erty going to pieces? Is the franchise
good, and will it be renewed? Is the
territory served running down-hill? Is
there a possibility that legislation will
hinder the operation of the property,
All these affect the future earning
power of the company, and the only
way to discover them is through analy-
sis and research in the proper places.

There are many other fundamentals
which we will take up as they arise,
and in order to bring them up so that
they will be most useful, we will en-
deavor to answer specific questions

issue

about investment problems which come
to readers of the magazine.
Donald K.

Proceedings of the Grand Rapids
Bankruptcy Court

April 2. On this day first meeting of
creditors was held in the matter of Wol-
verine Asphalt Paving Co., Bankrupt No.
0627. Bankrupt was present by Mary
Connell, Vice-President, and represented
by Butterfield, Keeney & Amberg, Attys.
Certain creditors were present in per-
son, One creditor represented by Mason,
Alexander, McCaslin & Cholette, Attys.
Mary Connell was sworn and examined
before a reporter on behalf of the bank-
rupt corporation. The report of custodi-
an Was approved and allowed. Claims
were filed only. Fred G, Timmer, of
Grand Rapids, Michigan, was appointed
trustee and his bond fixed at the sum of
$5,000.00. The meeting then adjourned
without date.

In the matter of Charles H. Weisner,
Individually and doing business as Serv-
ice Plumbing & Heating Co., Bankrupt
No. 5645. The sale of assets has been
called for April 20th, 1934, at 2 p. m, at
the premises formerly occupied by the
bankrupt at 20 W. Main St., Fremont.
The assets for sale consist of stock in
trade, tools and equipment, store fixtures
and trucks and automobiles, all appraised
at $958.60. All interested in such sale
should be present at the date and time
above stated.

In the matter of Bridgman Golf Club,
bankrupt No. 5577. The sale of assets
has been called for April 16, at 4 p. m. at
the former location of the bankrupt at
Bridgman. The assets for sale consists
of golf club machinery and equipment,
appraised at $787.45. All interested in
such sale should be present at the date
and time above stated.

in the matter of Edward Martiny, bank-
rupt No. 5233. The final meeting of cred-
itors has been called for April 23 at 11
a. m. The trustee’s final report will be
approved at such meeting, There may be
a dividend for credftors, but it is very
questionable,

In the matter of Metzgar Co., Inc. bank-
rupt No. 4985. The final meeting of cred-
itors has been called for April 23, at 11
a.m. The trustee’s final report will be
approved at such meeting. There will be
a first and final dividend for creditors.

In the matter of John Grubinger, doing
business as The Style Shop, bankrupt
No, 4875, The final meeting of creditors
has been called for April 23, at 10 a. m.
The trustee's final report will be approv-
ed at such meeting. There will be a final
dividend for creditors.

April 4. On this day the schedules,
reference, and adjudication in the mat-
ter of Harold C. Van Hise, bankrupt No.
0651, were received. The bankrupt is a
salesman of Manistee. The schedules
show total assts of $6,132.00, and total
liabilities of $5,182.11, listing the follow-
ing creditors:

Evans.

UY Of Mahisten = > 49.52
County of Manistee 135.10

E. Markle and Wife, Imlay City 1,300.00
First National Bank, Manistee__ 1,020.00
Manistee County Savings Bank__ 1,042.00
U.S. Veterans Administration,
Washington, ee 1,041.25

A. Kann & Co., Manistee________ 260.00
Auto Garage Co., Manistee______ 2.33

Joe Bassarab, Manistee. ______ . 33,00

Howard Bottrell, Manistee _____ 9.13
J. L. Bradford, Manistee. 41.00
Chamberlain Metal Weather Strip

Oo, Dero 49.04
Funk & Wagnalls, New York____ 10.00

Gibson-Hauck Coal Co., Manistee 129.30

@ No sroup of men in Western

Michigan is better qualified to
undertake the successful and profit-
able operation of a brewing company
than the men responsible for the
reincorporation of the Grand Rapids
Brewing Company and its consolida-
tion with the Furniture City Brew-
ing Company. These men ‘all have
an unsurpassed record of actual
accomplishment in the production
and merchandising of beer. Through
their efforts, EXPORT 3eer during

ALL SHARES

ALLOTMENT, FOR

 

Grant’s Service Station, Manistee 14.00
J. W. Hansen, Manistee________ 5.00
Manistee Engineering Co., Manistee 6.00
toss Dairy Corp., Manistee____ 37.44

—~+ + >___
Making Contractors Behave

Unlawful abandonment of building
projects, illegal diversion of funds for
and other violation of
State law for control of business ethics
in California, are costing offending
building contractors the right to do
business. Three California contractors
have just been enjoined from engaging
in construction operations under sus-
pension of license by the State regis-
trar of contractors.

Diversion of funds advanced by prop-
erty owners for building operations is
charged in one case. Failure to meet
his obligations to a subcontractor was
the offense in a second case. The third
law-violation was failure to start oper-

construction

ations after signing a construction con-
tract and accepting fees and advance
payments.

 

 

Ask for our Bulletin on the

MERCHANDISING INDUSTRY

We believe the facts are
especially worth examina-
tion at this time. Copies

are available without
charge on request.

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
813-816 MICHIGAN TRUST BLDG.
Phone 8-1217

 

 

 

 

 

 

EXPER

A LIMITED NUMBER OF SHARES AT
$1.00 PER SHARE NOW BEING OFFERED

Phone 93029, write or call for particulars
THE GRAND RAPIDS BREWING COMPANY
(A MICHIGAN CORPORATION)
Sales Office: Waters- Klingman Building, Grand Rapids, Michigan

SUBJECT 10 PRIOR SALE AND
SALE IN

 

3 West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

IENCE

preprohibition years, attained undis-
puted sales and quality leadership
throughout the territory in which
it Was distributed. With this same
experience to draw upon, combined
with modern production aind distri-
bution advantages and an even larger
and more responsive market, the
earning power of Grand Rapids
Brewing Company stock should prove
exceptionally high. Shares are now
being offered for public participa-
tion,

MICHIGAN ONLY

 

 

 

April 11, 1934

MICHIGAN

TRADESMAN

11

 

 

Pioneer Store, Founded in Flint Seventy-two Years Ago by William L.

Smith, Was Beginning of Smith-Bridgman’s

 

 

Among the clerks of William L. Smith & Co. more than sixty-five years ago were a number of men who
became prominent in Flint’s business later. In the front row, left to right, are George Gedney and Frank
Carey, probably cash boys in the concern then. In the second row, left to right, are W. C, Lewis, father
of Miss Henrietta Lewis; George W. Buskingham, father of Lewis Buskingham and founder of Bucking-
ham’s clothing store; F. W. Judd and William L. Smith, who together organized the Smith company in
1862; Albert Eddy and Theo. Selleck. Those in the third row, left to right, are William Tracy, father of
Harry Tracy and at one time postmaster of Flint;O. M. Benedict, Eli Smith, brother of William L.
Smith; J. H. Whiting, father of Mrs. H. K. Dalton and founder of the ‘Flint Wagon Works; Dan H.
Church and C. T. Bridgman, father of L. H. Bridgman, and later a member of the Smith firm and pres-
ident of the old Union Trust & Savings bank. In the top row are Ed Elmore, Will Aylsworth, Ed Wicks,
D. H. Sanders and Alfred Smith. The photograph, originally the property of C. T. Bridgman, was given

In sharp contrast to the operating
methods of the modern store, a scene
in the establishment of William L.
Smith & Co., founded in 1862, showed
cash boys and girls scurrying to and
fro and bewhiskered clerks waiting on
the trade, for women clerks were al-
most unheard of at that time.

The Smith company, forerunner of
the Smith-Bridgman Co., was founded
by William L. Smith and F. W. Judd
wth a combined capital of $6,000 in the
old Brockway block on the present site
of the modern store, which is now cele-
brating its seventy-second anniversary,
The store is one of five department
stores West of New York state and
one of nine in the entire Nation to oc-
cupy the same site for so long a time.

The stock in trade in 1862 included
such items as corn shellers, ox yokes,
wagons, buggies, agricultural imple-
ments and that still novel invention,
the kerosene lamp. ‘‘Yankee notions,”
articles sold at a modern notion coun-
ter, were offered to merchants and ped-
dlers, who sold them from packs and
wagons over the countryside.

The first advertisement of the com-
pany appeared in the Wolverine Citi-
zen for March 29 1862. A great variety
of articles was advertised for “cash or
its equivalent,” which meant that farm-
ers’ produce would be accepted in
trade. The new firm declared to pros-
pective clients that “we come among
you entire strangers, but intend that
honorable dealing, low prices and our

The Tradesman is under obligation to the Flint Daily Jouu

to the late F. H. Rankin by L. H. Bridgman.

strictly cash or ready pay system of
doing business will ensure us a liberal
share of your patronage.”

The store in its early career was an
old-fashioned general store, dealing not
only in dry goods but in household
furnishings, “heavy and fine groceries,”
grain drills, threshers and separators,
cider mills, and other of like
diversity.

The old system of cash boys and
girls came into vogue in the ’80’s, when
voung people were hired to carry the
cash to the office and return with the
customer’s change. Somewhat later,
this scheme was triumphantly replaced
by the electric cash carrier system.
William L. Smith was apparently in
the advance guard in merchandising
innovations, for he is said to have
been the first person in Flint to use
plate glass for show windows and also
the first to introduce the “one price to
all” system of selling.

Among the men who became promi-
nent Flint citizens and who worked at
the Smith store were J. H. Whiting,
W. C. Lewis, Joseph H. Crawford,
Flint P. Smith, George W. Bucking-
ham, and C. T. Bridgman, who began
his business life as a boy wrapping
packages in the grocery department
of the store of which he later became
part owner.

F. W. Judd, one of the founders,
retired from the firm in 1866, and Eli
Smith, William L. Smith’s brother, be-
came a partner. C. T. Bridgman, who

items

more than sixty-five years ago.

began work at the store in 1864, be-
came a partner in 1871. F. W. Sweit-
zer, Charles H. Bowker, Clayton N.
Doty, Walter O. Smith and Harvey E.
Pontius were partners at various times.
The store was incorporated in 1907.
Glenn R. Jackson, the present head of
the institution, became affiliated with
it in 1919,

To celebrate the seventy-second an-
niversary, Smith-Bridgman’s has ar-
ranged an exhibit of articles worn and
used during the store’s early history.
The exhibit, which is on the fifth floor
of the store, includes a variety of ob-
jects, among them old-fashioned dres-
ses and hats for children and adults,
photographs of early Flint, and house-
hold utensils of several kinds. Among
the objects are the bulky keys used to
lock the store in 1862, as well as the
store’s bill file dating from 1870.

A candle mold, spinning wheel, roll-
ing foot stool, sausage grinder, foot
and bed warmers, mortar and pestle
for grinding corn, apple paper, stone
churn, and even a bear trap are in the
collection. Beside a hickory broom are
several old-fashioned carpet sweepers
and hand vacuum cleaners. Several
dolls, complete with a cradle and en-
tire wardrobe, including a hoop skirt,
are attracting the attention of children
and adults alike.

The store held a reception yesterday
afternoon for old customers and store
employes. A group of former employes
received the guests.

rnal for the above descriptive article and the loan of the plate made from a photogaph taken

Beer Glass Orders at High Level
manufacturers
booking volume orders on beer glasses

Glasis ware began
this week as buyers for wholesale es-
tablishments came in to fill Spring and
Summer requirements. Although the
call this year is small compared with
the rush last Spring when 3.2 beer
was legalized, manufacturers and sell-
ing agents agreed that the orders are
far above the normal replacement bus-
looked for in the
prohibition.

iness years before
The large number of new
establishments opened since repeal,
they said, accounts for the heavy buy-
ing. Demand centers largely upon ten-

ounce glasses.

—_—__~> + +>
To Show Fall Garments Earlier
Earlier openings of Fall lines of both
ready-to-wear and accessories are be-
ing planned, in order to cut down de-
difficulties NRA. In
dresses, the opening of the lines of the

livery under the

Fashion Originators Guild will be held
on June 25, or two weeks earlier than
was the case for last Fall. The change
is ascribed by Maurice Rentner, chair-
man of the guild, both to NRA deliv-
ery requirements and the proper hhand-
better-

ling of early requirements of

grade merchandise. Coat and sports

wear showings will also be advanced,

in most cases to the latter part of June.

—_.»-.—___
Revive Polo Shirt Demand

For the
the demand for rayon polo shirts ‘has

first time in several years
revived, and the volume of orders com-

ing in at this time indicates a good

season for them. A few years ago,
when they received a great deal of at-
cutting made them an
unprofitable item. This
ever, no such development is expected.
One

very

tention, price

season, how-

number, in particular, is selling
freely.
in a ‘herringbone w
fastener.

$1.65.

It is of a fine-grade yarn
save and has a slide
The retail

price is around

o-oo
Rug Mills Advance Wages
A general wage rise in the floor cov-
erings industry is looked for as a re-
sult of the announcement yesterday by
the Mohawk Carpet Mills, Inc.. and
the Bigelow-Sanford Carpet Co., Inc.,
that a 10 per cent. increase in pay will
go into effect this week in major mills
Smaller rug
mills are expected to follow suit be-
fore the close of the month. The Alex-
ander Smith & Sons plant in Yonkers
will remain on its present wage scale,
which is slightly higher than the rate
prevailing in other establishments.
—_—_¢____

Premium Makers Alter Plans

3alked by code provisions: restrict-
ing liquor manufacturers and retailers
in the distribution of pro-
ducers of kitchenware this Spring will
market through regular channels many
of the articles they hoped to sell to the
liquor concerns.

of the two organizations.

premiums,

items
which will be placed on the market in

Amiong these

the coming five to six weeks are cock-
mixing bottle
aps and corkscrews made to retail at

and 10 cents. One company
bring out a small eggbeater made es-

tail strainers, spoons,

c
5 will
pecially for mixing drinks.
o>
Put principle before profit.

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan,

President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President—Rudolf Eckert,
Flint.

Secretary — Herman Hansen, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids: A. A.
Boyce, Bay City; Vincent A. Miklas,
Manistee; Ward Newman, Pontiac.

 

Some Facts on Where We Stand

The weekly Letter of the Western
Fruit Jobbers Association says:

“Food and grocery sales for 1931 to-
talled 14 billion dollars as against 20
billion in 1929. How much of the dif-
ference was represented by price—by
economy—by hunger? 1934 has start-
ed an upturn in dollar sales. In Janu-
ayr, 1934, compared with 1933, A & P
(which last year consistently showed a
heavier comparative monthly shrink-
age than most) indicated 4.6 per cent.
gain; Safeway, up 9.9 per cent: Kroger,
up 5.3 per cent; First National, up 9.6
per cent. These figures are encour-
aging as indicating either or both,
more money to spend or more liberal
spending by ‘the masses.’ ”

How is NRA affecting your wages
cost? Do you know? I talk with many
grocers and most of them do not know
what percentage more they pay now
than last year, though all of them
shrug their shoulders as if to Say:
‘Well, what can we do about it?” But
how can anyone handle his business
without knowing precisely what extra
percentage of expense he is now un-
der?

As usual, and as I have pointed out
time and again, chains know. They
know every week: and they know to
the last decimal. If that be a special
advantage they enjoy, why is it spe-
cial? Any grocer, big or little, any-
where, can know this just as accur-
ately.

Now, for your consideration and as
a starter for your own investigation,
consider: Some chains whose labor
cost formerly was 5% per cent on sales
have found that under the new deal
that charge went up to 12 per cent and
even 13 per cent. Neither you nor I
need be told that was an impossible
condition; for that is a labor cost be-
yond any grocer—except a few fancy
caterers to the “rich,” assuming that
we still have any rich left.

Those chains are doing the one ob-
vious, unavoidable thing: They are cut-
ting down on personnel. That must be
done when other expedients fail, be-
cause the business will not stand such
an impost. What about you?

The first state to take the bull by
the horns definitely, is New Jersey.
Minimum mark-up has been set thus:
2% per cent for wholesalers. 734 per
cent for retailers and 10 per cent for
chains. Such minimum is probably too
high, but at any rate it is a starter,
something definite from which to
evolve sound margins on various lines
and classes. Wholesalers—or most of
them—will be able to arrive at correct
prices on this basis. Chains, also—or
all but some of the small local ones—
will have little or no difficulty.

But the “little fellow’—also plenty
big fellows—will be put to it to know

 

MICHIGAN

sill Peer

where they are headed under a 7%
per cent minimum, This because of
the continuing in our school system of
arithmetic designed for money lenders,
bankers and other trades, industries
and professions, but utterly mislead-
ing to merchants. The rule is simple
enough; easy to apply by those who
are not afraid of our ten digits and who
can sense the truth that all business
marginal calculations are so simple
that they come within one hundred.
The rule being this‘ Knowing cost, and
the margin we wish to make: take
that margin from one hundred and
divide cost by the remainder. The an-
swer is the price,

Now, therefore, take 714 from 100
and we have 92% left. Write it in dec-
imal form, 925; and divide any cost by
that figure—925—and the answer will
be our price. If this be done without
error, the answer will be incontrover-
tibly correct. But try that on your
phonograph a few times to be sure
you know the system. It is the most
valuable single thing anyone can learn
about figuring; and it is not compli-
cated, once you get the idea.

But Jersey has started much more
than perhaps she imagines. She has
anyway sensed somewhat of the task:
for “To protect the small dealer. the
code sets up a marketing and cost com.
mittee to schedule market prices.” As-
suming, then, that said committee
knows how to compute margins, this
may eventually be worked out: but
there is ample difficulty in sight right
now.

For at the start it is said that “The
code in other respects is identical with
the Federal NRA codes”; and_ that
shows that whatever committee so far
has considered things, it has not
grasped the most basic trouble it will
meet with at the very start of its work.
That trouble will arise from the utterly
unpractical provision in the Federal
code that margin is to be started on
the basis of “cost or market, whichever
is lower.”

Picture to yourself the “little fel-
lows” who do not know their costs:
those who know costs only when they
buy and neither go up nor down with
the market except when they replace
stock; and the inextricable conflict that
must ensue between those who pur-
chased any article at a price lower than
present market against those who must
buy to-day—or the reverse position of
those who own stock now against
those who may be able to replace stock
for less cost. Talk of the difficulties of
prohibition enforcement: they will sink
into insignificance against what per-
plexities must be entailed by any at-
tempt to make this federal code provi-
sion work. It simply can’t be done.

Nevertheless, the Jersey initiative is
a definite attempt to do something;
and when it comes to doing something,
it is quite likely that the folly of the
“cost or market” provision will be
manifested; and that then will cry for
correction; and the problem will be
clarified and solved—possibly; for no-
body can tell what vagaries will inter-
vene under political “management.”
So while we are started on our way
and don’t know where we're going,
there is ground for hope that clarifi-
cation may result; or if that does not
come, then perhaps the unworkable

TRADESMAN

character of this one provision may
become apparent to all.

Then we may arrive at the one sane
realization—plain as day to any posted
business man—that there is just one
cost: current replacement value, every-
where, ever and always. Pending such
realization, chaos must continue, re-
gardless of codes, marketing and cost
committees or any other expedient that
may be set up. Paul Findlay.

—_2~+<.___
One Ingredient Not Present in Camp-
bell Soup

The Campbell soup people are op-
posing the proposed amendment to the
Federal Food and Drugs Act because
they say that under that act they will
have to disclose their soup formulas
on their labels, and competitors may
take advantage of it. They say:

The provisions now in the bill re-
quiring the statement of each of the
ingredients of the food in order of
their predominance bv weight would
permit a competing manufacturer to
market a competitive product of infe-
rior quality to that developed by the
manufacturer originating the formula
by decreasing without departing from

April 11, 1934

the order of predominance, the per-
centages of the most expensive ingre-
dients, and increasing the percentages
of the less expensive ingredients.

The provision as written will give
rise to a new method of “palming off”
which not only will be a serious injury
to the manufacturer who developed the
formula but will be definitely against
the interest of the ultimate consumer.

I make a suggestion to the Federal
authorities who are to determine what
kind of a label the Campbell people
are to use on their soups, My sugges-
tion is based on the fact that people
are often as much interested in what
the product does not contain as in
what it does. I suggest that the Camp-
bell soup labels ought to bear some-
thing like the following:

Positively guaranteed not to
contain even a trace of retail

profit.
—Modern Merchant and

Grocery World.
—_——o-—-2—__ _.
The fellow who is willing to bet his
last dime usually has just about that
much.

 

igan has no superior.

igan wage earners.

supply free.

Michigan Beet Sugar.

SAW. ls lk

 

Yes, Mr. Grocer

BEET
SUGAR

Made in Michigan

is the best sugar in the
world

And we are telling every housewife in Mich-
igan just that. For Beet Sugar Made in Mich-

A large distinctive, effective advertising pro-
gram is now under way. Watch the news-
papers every week. See the big Beet Sugar
advertisements advising housewives to buy
Michigan Made Beet Sugar and support Mich-

Stock up on Michigan Made Beet Sugar and
give the housewives what they want.

Display Michigan Made Beet Sugar in your
window. Write us for attractive posters. Ask
us for literature. We will send you an ample

Tell your jobber today to send you a supply of
Michigan Made Beet Sugar and be sure to get

Farmers and Manufacturers Beet Sugar Association

MICHIGAN

 

 

 

be

©)

4

April 11, 1934

MEAT DEALER

 

Separate Code for Retail Meat Trade

New York, April 5—Application has
been filed with the code control com-
mittee for a separate code for the retail
meat trade covering both retail meat
stores and meat departments and a
hearing is expected to be held in Wash-
ington within three or four weeks.
Congressman Emanuel Celler advised
as follows:

“Under the circumstances, I advise
retail meat dealers throughout the
country not to pay any assessments un-
der the food and grocery distributors
code. We have applied for a separate
code and will not be mixed up with the
grocery code and any Association hav-
ing any difficulty in this regard is ad-
vised to contact me either in Wash-
ington care of House of Representa-
tives building or in New York at 60
Wall street. It is highly unfair to have
the grocery code forced upon meat
dealers as they played no part in its
formation.” Emanuel Celler.

Important Notice

New York, April 6 — Retail meat
dealers all over the country want to
operate under their own code—so that
they may regulate and better their own
industry and wipe out unfair methods
of competition, such as false advertis-
ing, selling below cost, etc.

A code for the retail meat industry,
which has been prepared by the Na-
tional Association of Retail Meat Deal-
ers for immediate submission to the
NRA in Washington can be seen at
the offices.

We are fighting for our own code
and we must have your help!

Sign and return immediately the
proxy enclosed, in the return envelope.
No postage is required as it has been
prepaid.

t is vitally important that you sign
the enclosed proxy and return at once.
It means that you will be represented
at meetings to be held in Washington
in an effort to obtain a separate code
for the retail meat trade.

Show your fellow meat dealers this
proxy and have them copy it and send
it in with yours. The more proxies we
have, the surer will be your chances of
having your own code.

Also study the proposed code and
if you have any suggestions or criti-
cisms to make, send them in at once,
along with your proxy.

You can eliminate unfair trade prac-
tices in the retail meat industry only
by operating under a separate and dis-
tinct meat code. We will have such a
code all the sooner if you mail in your
proxy to-day. George Kramer,

Chairman Code Committee.
—_+++___
Reverses Stand On Code

A a recent meeting of the St. Louis
Retail Meat Dealers Association some
of the officers and members expressed
themselves as satisfied with the regu-
lation of the retail meat business under
a general food and grocery code, The
matter came up so suddenly that I and
others to whom I spoke after the meet-
ing offered no objection because we
had no time to think it over.

After due deliberation it occurs to
me the meat business should be gov-
erned by a separate code. It is the
largest unit in the food industry. If
it is to continue to grow, improve and
occupy its present important position,
it must be regulated separately, under
its own code, otherwise it will merely
become another adjunct to the grocery
business and the independent retail

 

 

‘meat dealer will lose his identity.

Whenever the meat business shall
be regulated under a general food or
grocery code we will become a part of

MICHIGAN

that association. Our retail meat deal-
ers’ association will pass out of the
picture and, because of it, enactment
and enforcement of proper laws for
handling and regulating the sale of
meats will be nobody’s business, The
result will be that the meat business
will no longer occupy first rank in the
food industry and the public will pay
the penalty.

Every meal is built around meat.
Order beef, lamb or veal in any eating
place, and all the trimmings are served
without ordering.

Our Government has always recog-
nized the meat industry as a separate
unit and so regulated it.

One of the reasons, in my opinion,
for decreeing the packer out of every
food line except meats and dairy prod-
ucts was because the government rec-
ognized the importance of meat and
that if it is to be regulated properly it
can only be done when handled as a
separate unit.

All of the time, expense and effort
to properly regulate the sale of meats
will be wasted if the retail meat dealer
is regulated under any other than a
separate meat code.

We are told that the retail meat
dealer should have representation on
the controlling board. Well, what does
a minority member amount to? As to
the majority, what knowledge have
they of the operation, regulation and
general requirements of the meat busi-
ness? All of which are more reasons
for the necessity of regulating the meat
business by experts in this line under a
separate meat code,

Organized labor has long recognized
the necessity of handling the meat
business separately in order to keep it
on a high standard. Long before the
NRA set a minimum wage of $14,
meat cutters were paid $35 per week
and worked shorter hours than did the
grocery clerk working alongside of him
in the same store. The reason for it
is that any young man with a fair edu-
cation can be a clerk in a grocery store
if the merchandise is properly tagged,
but not so with a meat cutter.

How is the controlling board going
to handle this situation when they rec-
ognize $14 as a minimum wage for the
grocery clerk but accede to the demand
of the meat cutter for $35 per week?
It will either drag the meat business
to a lower level or cause dissatisfac-
tion among grocery clerks, finally caus-
ing strikes and disorder.

We must remember that the gro-
cery business to-day is a 90 per cent.
package business, goods being sold by
brands, The grocer has been relieved
of the responsibility of the contents by
the manufacturer. Not so with meats.

This change in the grocery business
from a bulk business to package goods
has made the business less profitable,
and as a matter of self-preservation
caused grocers to add other lines, the
most important being meats.

Grocery stores are called food stores,
but as a matter of fact if we remove all
meats, sausages, etc., and vegetables,
over 50 per cent. of the remaining mer-
chandise items are not foods. Soaps,
washing powders, rubber tires, coal
oil, gasoline, brooms, brushes, lye,
matches, razor blades, castor oil, auto-
mobile oils, tobaccos, starch, extracts,
shoe strings, candles, shoeblacking,

TRADESMAN

chicken feed, pipes, cigarettes, cigars,
tacks, etc., are certainly not foods.

The reason meat has been added in
grocery stores is that it is the most
profitable end. The fact that groceries
are sold almost entirely in packages has
made it easy for department stores to
use groceries as a leader to attract cus-
tomers to their more profitable coun-
ters. This is another reason why we
as retail meat dealers should ask for
a separate code.

If the situation were reversed and
the grocers were asking to be regulated
under a meat code, in the hope of re-
storing profits, I could see a reason,
but for the most important unit of a
business, at the same time most prof-
itable, to be governed by the inferior
looks to me like the tail wagging the
dog.

Allow me to call your attention to
another point. The opposition to hours
as prescribed in the code does not
come from the meat dealer. On in-
vestigating it will be found that all op-
position comes from grocers. The re-
tail meat dealer has been the pioneer
for Sunday closing, shorter hours and
better conditions, therefore I think it
would be a serious mistake for him to
agree to play the second fiddle to gro-
cers by accepting a grocers’ code.

In conclusion, let me state that I
have made a canvass among many re-
tail meat dealers. They are unanimous-
ly of the opinion that retail meat mar-
kets, whether operated separately or as
a department in any other store, should
be operated within ten hours daily,
sixty hours weekly, no Sunday open-
ing, the help té work not over forty-
eight hours weekly, eight hours a day.
That would give the proprietor one
hour in the morning and one hour in
the evening to do some extra work if
he chose. Just as long as meat mar-
kets are allowed to operate twenty-four
hours daily and Sundays, President

13

Roosevelt will never accomplish his
purpose.

Things to-day are working right into
the hands of the chiselers. Unless it
is remedied, the standard of the meat
business will sink lower, and the inde-
pendent community retail meat dealer
cannot look into the future with any
bright prospects ahead.

3y all means give the retail meat
dealers their own code.

Will you pass this along to the prop-
er parties as my protest against a gen-
eral food code for the meat business?

Rudolph Pieber.
———_->___—_
Poultry and Egg Code for Four States

Eaton Rapids, April 7— We have
been informed that the states of Mich-
igan, Indiana, Ohio, Illinois, and Ken-
tucky have been asked to adopt a uni-
form poultry and egg code, and the
Ohio trade has done considerable work
on such a code.

L. M. Sumwalt, of Cleveland, advises
that meetings have been arranged at
the following places to discuss this
matter: :

April 12, 8 p.m., Alma, Hotel Wright

April 13, 1 p.m., Grand Rapids, Hotel
Pantlind

April 13, 8 p.m., Jackson, Hotel Hayes.

All parties interested in the egg or
poultry trade are urged to attend one
of these meetings,

Any mention you care to make of
these meetings in your columns I be-
lieve would be appreciated by the trade
generally. A. M. Smith Co.

—__++.—___
Renovizing a Cliff Dwelling
Arizona
more than
ago. It is the Agate
House, a prehistoric cliff dwelling built
partly of petrified wood. Under a Civil
Works allotment, the house is being
restored. One of the eight rooms has
been brought to its original state, with
an entrance in the roof and a notched
pole to

In the petrified forests of

stands a house inhabited

nine centuries

show the way its builders
1

placed the front door on the top of

the house.

 

KEEP SUPPLIED WITH

LILY WHITE FLOUR

“The flour the best cooks use”’

VALLEY CITY MILLING COMPANY

Portland — Grand Rapids —

Kalamazoo -— Traverse City

 

 

Rademaker-Dooge Grocer Co.

 

Distributors for

KARAVAN KIRO COFFEE
KARAVAN EL PERCO COFFEE
KARAVAN SIXTY-SIX COFFEE

 

Phone 8-1431

Grand Rapids, Michigan

 

 

 

 

 

 

14

MICHIGAN TRADESMAN

April 11, 1934

 

HARDWARE

Michigan Retail Hardware Association.

President — Henry A. Schantz, Grand
Rapids.

Secretary—Harold W. Bervig, Lansing.

Treasurer—William Moore, Detroit.

Field Secretary — L. S. Swinehart,
Lansing.

The Epistle to the Californians

(To a recent informal gathering of
far-western
utives meeting in California, Mr. Nor-
It contains
observations of

wholesale hardware exec-

vell sent this message.

many thoughts and

general interest to the hardware trade.)

Now that I have practically retired
from active find I
more time to meditate upon the past,
to study the present, and to speculate
about the future. The world today is
in a state of revolution. The old order
passeth. As I thought of writing this
letter to the hardware men of the Pa-
cific Coast, somehow Paul’s Epistle to
the Corinthians came to my mind. I
must admit I had not read this Epistle
for many years, but I think I must have
associated the word Californian with
the word Corinthian. So this morning
I opened this Bible and turned to
Paul’s Epistle to the Corinthians. I
was astounded by its appropriateness
to world affairs of to-day. The world
of Paul and the early Christians was
also upside down. Their world, like
ours, was going through tremendous
changes.

business, I have

I have always believed that every
letter and every address should hinge
upon one central idea. The idea I had
formed in my mind to write to you
about, was that above all other things
you thardware men should stand to-
gether for the common good. I had in-
tended to write about the work of vet-
erans in the hardware business on the
Pacific Coast. I was going to say that
they had laid a strong and firm founda-
tion upon which the younger gener-
ation should be careful to build. This
was to be the keynote of my letter.
Therefore, imagine my surprise when
I read Paul’s Epistle to the Corinthi-
ans to find that he had anticipated me
in these admonitions by some two
thousand years.

Therefore, my beloved brethren in
the hardware trade, I suggest that to-
night when you retire to your rooms
you look up the Gideon Bible and read
not only the first, but also the second
Epistle of Paul to the Corinthians.
You will find that he also discusses
and gives advice to the Corinthians on
a number of other matters more or
less personal, and which I have not
touched upon in the above quotations.

It is a far cry from the Apostle Paul
to the Venetian traveler, Marco Polo.
Just to remind you, this gentleman was
born in Venice in the year 1254, and
died in the year 1324. He was the first
European of whom there is any record
of having visited China. He and his
brothers were entertained there by the
Emperor Kublai Khan. When Marco
Polo upon his return to Venice told of
his adventures, he was thought to be
the “Baron Munchausen’ of his time.
Afterwards, being thrown into prison,
he wrote about his journeys and ad-

ventures in China, dictating this story
in French to a fellow prisoner .In
after years, when European travelers
visited China, they were surprised to
find that all Marco Polo had written
was true, so he has come down in
history as one of the greatest world
travelers and special correspondents.

A curious thing that Marco Polo
tells about Kublai Khan is that he was
and up-to-date
monarch. He had an insatiable appe-
tite for knowledge. When Marco Polo
at the end of his first journey returned
to Venice, Kublai Khan instructed him
to return with 100 of the wisest men
in Venice, to whom he would give per-
manent employment at good salaries,
to instruct his people in the liberal arts.
Polo was never able to get these hun-
dred savants together (the first brain
trust), but he himself returned to China
and for many years served the Khan.
In his later years he returned and died
in Venice.

a very progressive

Well, what has all this to do with
California and the hardware jobbing
business. In looking into the future, as
was so well stated by Patrick Henry
in his great address: “The only basis
upon which we can form our judgment
is the history of the past.” As China
and the Orient was opened up to trade
with Europe, this exchange of com-
modities became exceedingly profit-
able. Venice became the Western ter-
minus of the ships and the caravans
that carried European merchandise to
the Orient. The grandeur and glory of
the architecture of Venice was based
on ‘this trade. Many have forgotten
that Venice was a republic for one
thousand years. Like all nations, it
crumbled and fell, not because of at-
tacks from without, but because of in-
efficiency and corruption within. In
the entire history of the world, no na-
tion has ever been destroyed by any
other nation. The old kings of France
and the government of those days, fell
because of inefficiency. So also fell
the old German monarchy. Those who
were ruling lost their capacity to rule,
and the new order rose on the founda-
tions of the old,

Now let us see what happened to
trade. The rich cities of the world in
these early days were Venice, Genoa
and Byzantium or Constantinople..The
great fleets of the world sailed upon
the Mediterraneon. Civilization grew
up on the banks of the Mediterranean.
Then Columbus, without knowing it,
and without ever knowing it, discover-
ed America. He thought he had dis-
covered the other side of India. As
some wit has stated: “Christopher Col-
umbus was a man who started out not
knowing where he was going. When
he arrived he didn’t know where he
was, and when he died he didn’t know
where he had been.” However, while
all this may have been true of Col-
umbus, in the course of a few centuries
the discovery of America made a com-
plete change in the trade routes of the
world. It was found that goods, instead
of being shipped by caravan across the
deserts to the Orient, could be sent on
ships more cheaply and safely over the
ocean. Venice, Genoa and Constantin-
ople, instead of seeing the changes tak-

ing place in the times, attempted to
continue business on the old basis, so
the trade of all these cities declined,
and as great commercial centers of the
world, they fell into the discard.

This was the result of the lack of
forward thinking on the part of the
rulers and great merchants of these
cities. They worked on the theory that
what had been would always be, but
unfortunately in this world this rule
does not work. The unexpected always
happens, and the wise, while living in
the present are always preparing for
the changes in life and trade.

The Spaniards who looted South
America of its gold, with their treas-
ure ships returning with fabulous quan-
tities of bullion, changed the thought
of the world from the Mediterranean
to the Atlantic. Spain built up the
greatest accumulation of gold in the
world: This wealth was the direct
cause of the decadence and ruin of
Spain. Up to the time of Marco Polo,
and even to the time of Queen Eliza-
beth, England was a poor, isolated na-
tion, of comparatively little importance.
As a result of the second discovery of
America by Columbus, the Atlantic be-
came the great theater for maritime
commerce. The English were a sea-
faring people. They grasped their op-
portunities. They colonized. So Eng-
land rose to be the great mercantile
power on the Atlantic Ocean. The
commerce of the Mediterranean passed
away. The commerce of the Atlantic
made bordering nations rich and great.

To-day we have reached the period
in the world’s history where England
in a measure has lost her supremacy.
She is not the power in the world
that she once was. A great young
giant, the United States of America,
has grown up in the new world dis-
covered by Columbus. The long voy-
age around Cape Horn to get to the
Western coast is now a thing of the
past. The Panama Canal has opened
the Pacific to the Eastern world.

So, hastily sketching these interest-
ing ‘historical commercial events, we
find ourselves, in spirit at least, on the
Pacific Coast, facing the mysterious
Orient. The Pacific Ocean will be the
stage upon which the drama of world
commerce will be played in the next
century. In the womb of the Orient
there is now stirring a child that will
make the ‘history of the world in the
next hundred years. Just study the
teeming millions and the resources of
Russia. Study the masses in China.
Study that active, ambitious nation of
Japan. Open your Atlas and glance
over these countries. Here is certainly
food for an historical imagination. And
facing this stage upon which the world
drama will be plaved is our Pacific
Coast.

As I see it, in the past we had Ven-
ice, Genoa and Constantinople, and the
commerce of the Mediterranean. Then
came Spain, Holland, England, and the
commerce of the Atlantic. Now, in the
future before us, a future with portents
beyond our wildest dreams of today,
are our cities like San Francisco, Los
Angeles, Seattle and Portland, sitting
beside the Pacific, facing a future that
will mean greater power, greater glory
and greater wealth to these United

States, or if we don’t think and act
straight—destruction to this nation.
What happens depends upon the man-
hood, thinking and statesmanship of
this country: and in the time to come,
in a great measure, this country will
need the greatest statesmanship, the
clearest thinking and the strongest men
on the Pacific Coast.

Therefore, my brethren, let me warn
you that your principles should be fix-
ed. Policies and plans may be altered,
but the principles that guide you, that
have been found in. the past to be sure
and safe, should not be abandoned.
Napoleon was once asked whether he
was guided by principles or whether he
changed his plans according to circum-
stances from day to day. To this Na-
poleon answered: “I have fixed prin-
ciples. My principles are like the an-
chors of a ship holding the ship firmly
in its place. But my policies are like
the tides that rise and fall. The ship
may veer with the tides, but the prin-
ciples are the anchors that hold her
firmly in her place.”

I have in my career seen many busi-
nesses rise and fall. Some have pros-
pered, others have gone on the rocks.
What has been the cause of these suc-
cesses and the failures? Almost invari-
ably the character of the men running
the business. In concluding this epistle
let me impress upon you the most im-
portant thing in your business—that of
picking men for the jobs that are fitted
to do them. All men are not born mer-
chants. When a man not naturally a
merchant is placed in charge of a large
business, not only does the business
itself suffer, but this man, who might
be useful in many other fields, is him-
self unhappy.

The veterans on the Pacific Coast
have done their work well, Many of
them have pased away. They have left
firm foundations upon which to build.
Let me express the hope that those
who will continue to build on these old
foundations will be selected not by rea-
son of wealth or family, but by their
natural talents and ability to grasp their
opportunities, defend their rights and
do a good merchandising job.

Saunders Norvell.
ee
Machine Tool Demand Heavy

Closing the first quarter of the year
manufacturers of machine tools went
back to 1930 this week to find a period
comparable in volume with the first
three months of this year. Up to the
end of last month sales have been a
surprise, both in unit and dollar vol-
ume, to producers. They are especially
gratified because orders originated from
a wide variety of industries, indicating
that improvement in demand is gen-
eral. Some of the buying last month
was due to the 10 per cent. price ad-
vance on milling and grinding ma-
chines. Similar price rises on other
types of machine tools are expected to
stimulate buying this month.

——_—_+s____

In the thumblest mortal there is a
throne room. Its door unfolds silently,
magically, whenever one dares to be
creatively useful; to benefit his kind by
breaking new paths, building new
Structures, awakening new deeds and
restoring new ideals.—Goethe.

 

 

April 11, 1934

DRY GOODS

Michigan Retail Dry Goods Association.
President—Thomas Pitkethly, Flint.
First Vice-President—D. Mihlethaler

Oesnna Wiss Presid H McCo
‘Seco: ice- ent—He r

mack, Ithaca, , : —
Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing.

Ask New Marking Rule
With practically two-thirds of the
period of grace allowed importers by
the Government before new marking
regulations go into effect already
elapsed, importers yesterday clamored
for a new ruling to end the confusion
created by the original order. Under
the present order, effective next month,
goods made in England’s Channel
Islands will be legally marked if they
bear only the words “Made in the
Channel Islands,’ while merchandise
made in England proper will be subject
to penalties unless marked with the full
title of the United Kingdom. Repre-
sentatives of import groups will go to
Washington tomorrow to demand clar-
ification of the order and to ask for
another ninety-day period of grace.
——_>-->_____
Experimental Weaves Aid Sales
Larger volume of business has re-
sulted where manufacturers have in-
creased the variety and number of cloth
constructions which they weave, ac-
cording to one conclusion of the forth-
coming study of the broad silks indus-
try, to be published shortly by the Na-
tional Federation of Textiles, Inc., in
co-operation with the Textile Founda-
tion. One producer, leading the field
in merchandise experiments, last year
produced 1,500 different experimental
fabric constructions and manufactured
100,000 yards of cloth for research pur-
poses. He reported the increased vol-
ume fully justified the amount ex-
pended.
——_++>—___
Move Against Style Piracy
Establishment of a design bureau for
the registration of styles thas been def-
initely approved by the design piracy
committee of the dress industry it was
announced by Ralph Abercrombie,
chairman of the committee. The bu-
reau, he said, will be set up as quickly
as possible. A time limitation will be
placed on the period of protection, he
said, and the bureau eventually will
come under code regulation. Wide-
spread interest was shown in the de-
sign piracy test case brought by the
C. H. D. Robbins Co., despite the re-
cent adverse copyright decision by
Judge Goddard. The Robbins case dif-
fers in that a form of second certifica-
tion has been obtained from the Copy-
right Office.
—_——_2++ >
Curtain Advances Considered
With Spring demand for curtains
continuing at active levels, manufac-
turers of popular price merchandise
this week will turn attention to mak-
ing up lines for the Fall season, The
new patterns will not be put on dis-
play until early Summer, but designers
have already worked out new patterns
and effects which will be made up in
sample lots later this month. Current
demand continues on a par with
Spring, 1931, some producers report-
ing a volume comparable to 1928. Price

MICHIGAN

increases of 5 to 10 per cent. are un-
der consideration by several factoriee
where current orders are so heavy that
shipments are falling behind schedule.

— 2+ >
Retailers Favor Silk Labeling

Re-opening of the problem of proper
labeling of weighted silk fabrics,
brought about by the recent report of
the Consumers Advisory Board and a
subsequent conference by ‘the Inter-
national Silk Guild, is ‘hailed with sat-
isfaction by the National Retail Dry
Goods Association in an editorial in
the forthcoming issue of the organiza-
tion’s bulletin. Holding that the time
has come “when the consumer must be
furnished with intelligent information
regarding the merchandise she buys,”
the editorial says the association is for
such a program and “will do every-
thing possible to speed its adoption.”

~~»
Blouse Orders Notably Heavy
With the pre-Easter demand for
blouses the best for several years past,
the trade here is still confronted with
the problem of making deliveries on a
notably heavy accumulation of orders.
Retailers continue to press for quick
shipments, as these items are expected
to sell well over retail counters for
some weeks to come. The great vogue
for suits has been the major factor
and the demand
during the next few weeks will be aid
ed by the strong trend toward sports
wear. The call for skirts is also strong
and will increase with the arrival of
warmer weather.
——_— <> @ SH
Big White-Pastel Vogue Seen
With stores in the South already re-
porting active sales of white and pas-
tel color coats and: suits, it is expected
that a general country-wide demand
for these garments will be noted this
month. The position of this merchan-
dise, according to a survéy by the In-
dustrial Council of Coat, Suit and Skirt
Manufacturers, is the best in years.
Swagger type suits in the $10.75 to
$16.50 ranges in, white and. pastel tones
are receiving a great deal of attention.
White waffle suits and coats are being
reordered in the lowerend lines. The
mills are hard put to make deliveries

on the heavy orders for these cloths.
—_—___»—--._——_—_

Dry Goods Jobbers More Active

Dry goods wholesalers gave slight
indications during the week that they
would return to the Eastern market
shortly for sizable quantities of goods.
While the volume of orders they placed
was still restricted, it was somewhat
larger than in the previous week. They
report that confidence is again return-
ing in the primary markets, that prices
are steady and that deliveries are still
difficult to obtain. Rumors of a 36-
hour week for the cotton-textile indus-
try continue to persist and if they

benefiting blouses,

 

become tangible, jobbers may start to
cover themselves immediately in order
to avoid higher prices.
——~-+>—__—_
Swim Suit Shortage Looms

A minmum of about 40,000 dozen
bathing suits have been taken out of
the market in the two weeks that the
Philadelphia plants have been shut
down. While this total may not be suf-
ficient to create a disturbing shortage

TRADESMAN

of goods, another week or two of in-
activity in the Philadelphia area will
seriously embarrass distributors, who
have been unable to switch orders over
to mills in The
ation applies to a smaller degree to
Spring sweaters, on which activity has
not been so intense.

other sections. situ-

160 LOUIS STREET

ote D> ED 0 ED) GED 0 ED 0 GD 0 a ¢ oe

Wholesale Linoleum, Carpets and Rugs

Distributors of

ARMSTRONG’S LINOLEUM
YEAKEY - SCRIPPS, Inc.

55
Anyone who stops learning is old,

whether this happens at twenty or

eighty. Anyone who keeps on learning
but

constantly more valuable regardless of

not only remains young, becomes
physical capacity.
—___»+7<-
Tough going strengthens.

?
*'

GRAND RAPIDS, MICH.

0,0 0 SR SD SD) ND) CD ee «

 

 

MICHIGAN BELL
TELEPHONE CO.

 

 

 

 

telephone.

the house.

ness asset.

 

REASONS WHY
YOU SHOULD HAVE
TELEPHONE SERVICE

PROTECTION —In case of fire, sickness, burglary or other
emergency, aid can be summoned instantly only by

PROFIT—A telephone often is helpful in securing employment.
And it helps save carfare and driving expense.

CONVENIENCE—You can order groceries in bad weather and

run countless errands by telephone, without leaving

PLEASURE—With a telephone, you can enjoy frequent chats
with friends, and they can reach you easily when parties
and “get-togethers” are planned.

PRESTIGE—A telephone of your own is both a social and busi-
And it eliminates the embarrassment of
asking to use a neighbor’s telephor |

TO ORDER TELEPHONE SERVICE, CALL, VISIT OR WRITE
THE TELEPHONE BUSINESS OFFICE

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R A N D R A, P I

  

DBS, MiiI

C HIGAN

 

 

16

HOTEL
DEPARTMENT

 

Verbeck Again Greets Some of His
Michigan Friends

Tucson, Arizona, April 4—Well, I
might as well confess that I am on my
way to Dear Old Michigan. It was a
sudden inspiration on my part, having
decided several weeks ago that I would
give my Wolverine friends an oppor-
tunity of recovering from the on-
slaught which I perpetrated last sea-
son, I had my mind suddenly changed
by the appeal of a California friend
who had just purchased a nifty car,
and wanted to loosen up the bearings
a trifle, so we left the City of the
Angels last week Friday, and here we
are looking right into the teeth of a
snow storm—a sort of clearing up
affair, I presume—headed from here
toward Denver, Kansas City, St. Louis
and Chicago, hoping to reach the lat-
ter city late in the present week. Ar-
riving at Banning late in the forenoon
of Friday, we remained for luncheon,
we passed through Palm Springs,
which is an interesting city of some
4,000 souls, made up mostly of indi-
viduals who thrive off tourists in the
winter time, and shovel sand the re-
mainder of the year. They may raise
something beside Joshua trees down
there, but if there is any other form
of vegetable growth, it is most system-
atically concealed. Of course there are
oranges and lemons which will grow
anywhere in California climate, pro-
vided there is a water source some-
where which may be used for irriga-
tion purposes. At Indio we went into
a couple of date orchards and watched
the interesting process of “thinning”
and the rancher—a good sort—fitted us
out with a goodly supply of last year’s
product, which we are mostly using
for our mid-day meal. There is a vast
difference between digging dates out
of a cellophane bag and helping your-
self from a Mason jar which preserves
all the moisture. The desert flowers
were most wonderiul all along the
route-—every color ever heard of. We
didn’t pick them for the reason it is
an act of petty criminality to slaughter
attractive flowers, when other travel-
ers can enjoy them just as much as we
did. After leaving Indio we surely
passed through an area of sand dunes,
which would make the Michigan vari-
ety look much like golf tees, At El
Centro the hotel, Barbara Worth, with
its wide verandas looked so attractive
we decided to make a little extra mile-
age the following day, and remained
there over night. When we went over
to Yuma the next morning, we had
the usual tussle with the quarantine
authorities who had to investigate the
contents of our suit cases. This time
it was not for the purpose of unearth-
ing vile liquors, but to try and dis-
cover if we were harboring any pests
or tares. A lot of people, especially
such as travel on busses, object to what
they consider an unseemly activity, but
there seems to be an understanding
between the authorities of California
and Arizona, that if the former will
keep their chinch bugs in leash, that the
latter will prevent mosquito flight to-
ward the land of sunshine and roses.
Just to say that we had enjoyed the
sensation, at Kingman, we enrolled at
a tourist camp, which was equipped
with modern conveniences, and reason-
ably clean, and the next morning a
dear lady from Ohio, who was prepar-
ing a morning meal for her brood,
asked us to sample some of her orange
marmalade, applied to toast, and we
iminediately expressed a vote of
thanks, especially when the offering
was supplemented with bacon and eggs
and a reasonable cup of coffee. You
meet just such folks when you are
crossing the continent, and you can-
not forget their kindness. Last New
Year’s I received at least forty holi-

 

MICHIGAN

day cards from Eastern people whom
I had met in transit, either by train
or bus. Transcontinental transporta-
tion by private conveyance was a new
experience for me. I had turned down
a good many invitations because of
the fear of personal discomfort, but
with filling stations every few miles,
and a disposition on the part of tour-
ists to assist one another in cases of
emergency, there is little inconvenience
to be feared. We planned to go to
Phoenix, but road conditions were re-
ported bad, so we made a cut-off from
Kingman to Flagstaff, and here, find-
ing we had a few hours of daylight
ahead of us, mosied down to Jerome,
a mining city built on the side of a
mountain, and thence to Prescott for
the night. All around here we were in
the midst of desert conditions, but our
line of conversation savored of Michi-
gan peaches. and my friend, an old
traveling man, having absorbed during
his day a good line of stories to hand
out to customers, we “swapped” and
killed the ennui amazingly, Believe it
or not, we have been hitting off an
average of 450 miles a day, and not
worrying about speed cops. At Dun-
can, a couple of hundred miles further
on we discovered a most cosmopolitan
town, made up principally with grin-
goes, Indians and a handful of whites.
All around here we found cattle and
sheep in vast numbers and some farm-
ing, and the finest specimens of grape
fruit I ever saw anywhere. Laid in a
supply of these, and have been sub-
sisting on them morning, noon and
night ever since. Around here also are
a lot of high mountains, and for count-
less miles we pass through an area
which varies from real attractive
ranches to mountain passes which look,
at first, as impassable, but in which
really fine highways are centered. We
enter deep canyons, find a high grade
beside a mountain stream and climb
almost to high heaven, with little or
no embarrassment, except a steaming
radiator. As we have been traversing
this section we have found dozens of
small Indian encampments, and passed
up various opportunities to annex Nav-
ajo blankets and torture our stomach
ulcers with tortillas, a remedy, I be-
lieve for hydrophobia. But after all
that is said and done, the American
cowboy is the outstanding attraction
of Arizona, so far as I have observed.
I am not referring to the type who are
produced at dude ranches or institutes
of the Keeley type, but a class of
bronzed he-men, whom you run across
in the various cities we are visiting,
around hotels aad garages, individuals
who have seen things in a real lifetime,
and can tell you of their experiences
without resorting to braggadocio. One
of them, at Prescott, spent a couple of
hours with us, telling us of happenings
from the days of “Billy, the Kid” down
to this day and date. Tried to get us
to change our routing so as to take in
Grand Canyon (which I have seen on
various occasions), the Painted Des-
ert, where the sands vie with the rain-
bow in variety of color; the mysterious
Superstition Mountain: the Apache
Trail, one of America’s most thrilling
highways; Casa Grande, ruins of a lost
civilization; Petrified Forest, where
trees are solid rock in various brilliant
colors; the Papago-Saguro national
monument, with its vast acreage of
Sahura cactus plants and various other
wonders—each one representing a day
of communion with nature. In my
various explorations in Arizona and
New Mexico, I have become familiar
with many of them, but it Zives each
an added attraction when its descrip-
tion is handed you by one who has
lived among them, and that is why the
cowboy always appeals to me on his
native heath. Montezuma’s Castle,
most impressive of the Cliff Dwellers
who once roamed Arizona, is North of
Roosevelt Dam, practically intact, It
is quite likely that Montezuma was
never within several moon’s travel of
this castle, but the name seemed to

TRADESMAN

fit in when explorers made their finds
while excavating, and it would be a
piece of folly to change it. Here the
traveler can stand high up above the
surrounding desert, in the footsteps of
a lost people, amid absolute silence
and the grandeur of unsurpassed scenic
beauty. Here the government rangers
seem to take a good deal of pleasure
in explaining-to one all about historical
details, and never extend a hand for a
tip. At Tonto Plateau, to which point
we retraced our steps for several miles,
just to have the satisfaction of gazing
on the scenery which was the inspira-
tion for several of Zane Grey’s West-
ern novels, we were freely given in-
formation which helped to make our
visit worth while. Tombstone and
Bisbee, last of the old frontier towns
where only a few short years ago
rough cowmen from the range “shot
up the town,” and steel-nerved min-
ions of the law tried to enforce same
in the face of smoke and lead. These
I saw for the first time, but remem-
ber reading of them in Beadle’s dime
novels of three-score years since. Ari-
zona’s climate, especially during the
winter months is said not to be so bad,
and not so different from California.
Notwithstanding the fact that to-day,
on our approach to Tucson, we expe-
rienced several varieties of weather,
consisting of thunder and lightning,
hail stones as large as robin’s eggs, and
now settling down for a general snow-
storm as figured out by one of the bar-
room forecasters. With the rising sun,
the temperature mounts so that by
midday overcoats are unnecessary, and
the atmosphere is so clear that Visi-
bility is actually astounding. Moun-
tains 100 miles and more distant, loom
up as though but.a short walk from
the observer. They may have “unusu-
al” weather the same as we occasion-
ally do in California, but it is claimed
there will be many consecutive days
where there will not be a single cloud
in the azure sky from horizon to ho-
rizon.

 

Thomas D. Green, president of the
American Hotel Association, has is-
sued an appeal to members of that or-
ganization to oppose in every proper
way the so-called Wagner labor dis-
putes bill, now pending before Con-
gress. Mr. Green, in line with the rec-
ommendations of the United States
Chamber of Commerce and with the
action taken by other major industries,
in a letter sent to officials of the vari-
ous state hotel organizations urges that
protests be filed with the chairman of
the committees in Congress having
such legislation in charge, as well as
the presiding officers in each body.
We have had one bitter experience
with the eighteenth amendment and

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All

room and meal rates very reasonable.

Free private parking space.
JAMES HOEKSEMA, Manager

ioe senetaenemmenmnesmsremeee nena

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.00 and up.
Cafeteria Sandwich Shop

.
=t-

 

 

April 11, 19:

34

 

Hotel and Restaurant
Equipment

H. Leonard & Sons

38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

7

 

Store, Offices & Restaurant

Equipment

G.R.STORE FIXTURE CO.

fonia Ave., N. W. Phone 86027

 

 

 

ee

 

Coa

T

IMIORTON

400 ROOMS EACH
WITH BATH

$1.50 up

Grand Rapids’ Friendly Hotel

Phil Jordan, Manager

THE ROWE

GRAND RAPIDS

The Most Popular Hotel

in Western Michigan

300 ROOMS — SHOWERS

SERVIDOR

Direction of American Hotels Corp.

J. Leslie Kincaid, President

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

ALL GOOD ROADS LEAD TO
1ONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.60 and up
MRS. GEO. SNOW, Mgr.

 

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb

—Location Admirable.
GEO. ANDERSON, Mgr.

ALBERT J. ROKOS, Ass't Mor.

 

50 Baths

New Hotel Elliott
STURGIS, MICH.
50 Running Water
European
D. J. GEROW, Prop.

 

Muskegon

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mor.
Michigan

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

 

 

&

 

 

 

 

 

 

 

April 11, 1934

MICHIGAN

TRADESMAN

17

 

with its final repeal it had been hoped
there would be a letting down of fur-
ther activities to centralize all govern-
ment at Washington. Not so, for labor
leaders, fanatics, traitors and uplifters
have set up a definite plan to put over
much legislation in favor of labor or-
ganizations. The hotel men are just
as vitally interested as any other in-
dustry and President Green’s sugges-
tion is timely.

I notice that a prominent Hart
farmer lost a couple of hundred chick-
ens and other asset-producing domes-
tic fowls and animals through the inva-
sion of a couple of dogs which were
not wearing license tags. The state-
ment says nothing about the satisfac-
tions which would have been enjoyed
by the chickens if said dogs had been
wearing such tags.

Someone has discovered at last that
there is too much book-keeping in ho-
tel operation. Of course there is. It is
one of the most expensive luxuries any
hotel can indulge in. I know of one
hotel, loaded to the guards with debt,
which annually spends $12,000 for
book-keepers and auditors in order, I
presume, to be able to break the de-
pressing news to the’ stockholders.
One-half of that amount would be a
Godserd to the stockholders, and one-
fourth sufficient to prepare them for
the worst. It is not the large organi-
zations which make all the money. I
know one Michigan operator who
cleans up tidy profits every year and
spends exactly $75 per month to know
exactly what he is accomplishing. And
some of the much larger operators I
know of would tear their shirts off in
order to accomplish what he is doing.

One of my Michigan correspondents
suggests that I am probably enjoying
the “usual” California rainy season.
For the benefit of this friend and any
others who might be interested, I wish
to state that since New Year’s day we
have had just two general rains, each
occurring at night, without thunder
and lightning. Every day during the
same period has been bright and warm.
And yet the season’s rainfall for the
winter period has been greater than
year ago. California has her shortcom-
ings, but the weather is not one of
them. Frank S. Verbeck.

—_+-.____
Hotels in a Clash With Tourist Camps

Hotels for years painfully
watched many a traveling salesman
stop off at tourist cabins and haven’t
been able to do much about it. This
past week at the NRA’s code hearing
for the tourist lodge and motor court
trade, they had their inning and told
the NRA that their smaller competi-
tors should be bound by the same code
restrictions as hotels.

A guess would place the number of
tourist camps at 14,000, the NRA was
told. Probably more than 100,000 indi-
vidual cottages are operated. The total
investment is nearly $100,000,000; an-
nual business $25,346,510.

Tourist cabin operators want to
work their employes seven days a week
and want their own code, or none at
all. Least of all do they want to be
included in the hotel code.

——-_-~$--<——-
Wanted To Be Sure

little Girl (answering bell): My
mother told me to tell you she was out,
sir,

have

Collector: Go and ask your mother
if she’ll be here when I get back.
—_—_»-~—____
To-day’s burdens we can carry. No-
body could ever carry to-morrow’s.

News and Gossip From the Celery
City

O. D. Cessna, traveling salesman for
many years for A. W. Walsh Grocery
Co., has purchased the Dunbar gro-
cery at 3205 S. Westnedge avenue and
he and his wife are building a nice
trade. Mr. Cessna has that
smile that is a part of the stock in
trade of a good salesman and he and
his wife are making a hit with the
children of the neighborhood, This
happy faculty is a real asset to any
merchant who will use it, together with
good service.

Ernest Wise, 1312 Portage street,
has rented his double store to the A.
& P. Tea Co., who are remodeling the
building. He has moved his hardware
stock across the street to No. 1311.

The big chains are here in force and
getting the lion’s share of trade. Mer-
chants gladly sign the petition to the
President. Hope you will continue
its publication for a time. I believe it
good publicity and will play its part
well when sent on to Washington. It
is just too bad there is no medium to
get information to the people who
keep the chains going. The farmers
keep the big chains alive, as well as
factory labor. They get the greater
part of the CWA money and welfare
orders. I still feel that my idea of a
small magazine, such as I have sug-
gested, going to the consumer would
help the home merchant. Many of
them say they wished the people could
read many of the articles published in
the Tradesman. I believe nearly every
independent mrchant would support
such a publication and favor its circu-
lation among the chain store patrons.

I am creating much interest among
food merchants on market changes. It
is surprising how many never made
much use of the double page of food
items and sundries. I have been think-
ing it would be a good plan for some-
one in the office to check up on the
base prices on items changing, so that
the base prices may always be cor-
rect. On an item that has advanced
and the base price has not been ad-
vanced also, it would put them at sea
and cause a doubt of accuracy. There
are a lot of merchants going to use
these market changes as soon as they
understand how useful they are, It
will be one of the strongest features
among food merchants. Another thing,
if you could accept my _ suggestion
formerly presented, of omitting the
headline, Grocery Price Current, I am
sure it will remove the misunderstand-
ing of many, who still have the im-
pression these base prices are offered
as a guide for the buyer. As a new
heading I would suggest Guide To
Market Changes. I can see a great
future to this feature of the Trades-
man among food merchants. I am
much impressed with the commenda-
tion given the petition. Many have
remarked that such action should have
been started long ago, I wish there
was some means of getting this peti-
tion before merchants in other states,
in fact throughout the United States.
The encroachment of monopoly is so
serious to the smaller merchants, there
should be organization to include every
line of business and fight this issue to
a finish. It has got to be the finish of
monopoly or independent business.

genial

We need to dump a “cargo of tea” or
“fire a shot heard around the world,”
if we are to preserve American spirit
and morale. Met merchants about to
sign and send in petition published, so
they signed my list instead. I will
write a short article for next issue, urg-
ing the prompt signing and getting
neighboring merchants to sign from
the supplies you offer to mail for the
purpose. I believe there is helpful
publicity in playing up this petition,
and hope we can get some newspaper
publicity for it later,

I have been wondering if the Trades-
man plant could produce a_ periodical
of facts and figures that would show
consumers the injury monopoly brings
to them in return for their patronage.
I am sure every independent business
would be friendly to such a source of
information. I would not advise that
the merchant be active in getting this
periodical before the consumers, but
that it should be done on a subscrip-
tion basis made directly to him, show-
ing him in many ways the strangle-
hold that greed has upon his life and
future,

To-day, Sunday, is another of fine
weather. Attended the Congregational
church. There are six churches facing
3ronson Park, I did not get any in-
spiration from the morning sermon,
delivered by a minister older than we
usually find in city pulpits.

With the great seating facilities of
city churches, it is just too bad that
the ministry is not more awake to the
needs of the people. Organized greed
can run riot and blight local prosperity
and the church raises no protest. It
is not only blighting our cities, but
the churches and schools as well. I feel
often as though I would like to stand
in the pulpit before a large congrga-
tion and express my views upon prac-
tical religion.

I must tell you of a call yesterday

Hyma, who has had the
When he
learned who I was, he grabbed my

upon Seth
Tradesman for many years.

hand and said he he had read my arti-
cles with Then he called

the two young men clerks and intro-

pleasure.

duced them—the boys also being close
readers. He asked that I remember
him to you and to tell you he has long
enjoyed your editorials. Says he is
going to call upon you when in your
city. From many dealers mention has
been made of the good articles pub-
lished in the Tradsman.
E. B. Stebbins.
——__++ 2.
Twenty-Eight New Readers of the

Tradesman

The following new subscribers have
been received during the past week:

Simon Schack & Sons, Reed City

John L. Sullivan, Kalamazoo

Hoover-Barrett, Kalamazoo

D. Kronemeyer, Kalamazoo

John. H. Teusink, Zeeland

Virgil Sanford, Kalamazoo

Frank J. Watson, Kalamazoo

Ralston & Phillips, Kalamazoo

Mrs. L. A. Slater, Kalamazoo

Melvin P. Adams, Kalamazoo

M. O. Houseknecht, Kalamazoo

Overloop Bros., Kalamazoo

T. Santinga & Son, Kalamazoo

Steven Schreur, Kalamazoo

Roy E. Mathews, Vermontville

R. S. Spencer Co., Charlotte

S. E, Kiplinger, Charlotte

Warren P. Wilkinson, Charlotte

John Appelman, Nashville

A. E. Weaver & Sons, Rockford

IL. D. Chapple, Wayland

D. Rogers, Wayland

J. Gurney, Wayland

E. R. Curie, Shelbyville

Miller Drug Co., Plainwell

Sestervelt Market Co., Kalamazoo

L. J. Wilson, Kalamazoo

Emil Doerfer, Kalamazoo

 

United States Bonds
Called!

A portion of United States 414% Liberty
Bonds have been called for redemption April
15, 1934. These called bonds will be paid in

cash April 15,

1934, but they may be ex-

changed, not later than April 12, for the new

34 %

Treasury Bonds maturing in

1944.

1946. These new bonds are now selling at a
premium and the exchange privilege affords

an opportunity for profit.

We shall be very

glad to assist anyone desiring to make this

exchange.

The bonds that have been called are those
having serial numbers ending in 9—-0O—or |.

The National Bank
of Grand Rapids

 

 

 

18

DRUGS

Michigan Board of Pharmacy
President—Karl Durham, Corunna.
Vice-President—M. N. Henry, Lowell
Other members of the Board—Norman

Weess, Evart; Frank T. Gillespie, St.

Joseph; Victor C. Piaskowski, Detroit.
Director—E. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

Michigan State Pharmaceutical
Association.

Officers elected at the Jackson Conven-
tion of the M. S. P. A.

President—Duncan Weaver, Fennville.

First Vice-President — Paul Gibson,
Ann Arbor.

Second Vice-President — J. E. Mahar,
Pontiac.

Treasurer — Wm. H. Johnson, Kalama-
zoo.

Secretary—R. A. Turrel, Croswell.

Executive Committee—A. A. Sprague,
Ithaca; Leo J. LaCroix, Detroit; J. M.
Ciechanowsky, Detroit; M. N. Henry,
Lowell; Benj. Peck, Kalamazoo; J. E.
Mahar, Pontiac.

The World at Large
With all

making and with all

confusions in the policy
confusions in
clearing up the lines of responsibilities
of the personnel in the NRA the ad-
remark-

ministration demonstrated a

able development in the new idea of
enforcement, control and regulation not
only in industries but actually chang-
ing long established practices, habits
and rules except in. commercial enter-
prises, but also in homes. The banks
and other financial institutions are
very critical to policies of the Govern-
ment: but our President with his ag-
gressive methods, without fear for any
criticisms, is forcing the country to a
permanent recovery. It is more and
more recognized that the administra-
tion has a program, and a definite de-
termination to put men and women to
The reaction of our NRA activi-
ties is becoming noticeable in Europe.

work.

The British government studies new
plan. The British

considering

industry control

government is seriously
going in for industrial reorganization
on a big scale. Major Walter Elliot,
Minister of Agriculture, made the first
move by announcing in the House of
Commons on November 24: “We (the
national government) shall be forced
to come to the House of Commons to
ask for sanction for wide-sweeping
changes in the economic structure of
this country. We slrall be forced to do
this by the necessity for economy,”

t is now predicted that the Cabinet
will put forth plans under which each
basic trade be compelled to promul-
gate schemes for the amalgamation of
individual firms into larger units: the
closing down of inefficient or super-
fluous plants, with compensation for
those displaced, and the organization
of large-scale buying of raw materials
for a central organization for the sell-
ing of finished products. Our objectors
to centralization will be shocked to
With Russia, Italy,
England and the United

read this news.
States in the
same effort to replace industrial indi-
vidualism with collectivism, the march
of the New Era is on. Our faith is in
our President.

Students of the American Institute
of Banking won the verdict of the
judges last night in a debate on the
NRA with a team from Yale Univer-

 

MICHIGAN

sity at the institute’s offices, 420 Lex-
ington avenue. The banking students
defended the NRA as beneficial to la-
bor and the public generally, while the
Yale team delivered a “left-wing” at-
tack on the NRA.

Hooray for the coming “new  bank-
ers”!

Alfred E. Smith, with all due respect
to his knowledge of publicity, made a
mis-step. I do not want to present
arguments pro or con on the contro-
versy between the “Happy Warrior’
Priest.” Mr. Smith

ought to know that the very society

and the “Radio
which he represents gave our Presi-
14,000,000
people unemployed, without a_ single

dent a country with over
sound bank, with unbalanced budgets
throughout the country, with rackets
in every industry, with gangsters and
racketeers running the country, with
industries running wild with disregard
to the natural laws of supply and de-
trusts and holding com-
with

mand, with
panies controlling everything,
crushed faith in government by citi-
zens, with false promises of prosperity
around the corner, with sharks of Wail
street robbing millions of people, with
real estate mortgage companies selling
“guaranteed bonds” with full know!]-
edge that the bonds are not secured,
with ruined foreign trade, with boot-
legging and murder, with starving
farmers and with labor in despair. All
this was done, not on a sound economic
basis and certainly not on a sound
dollar, but truly on a “baloney dollar.”
This baloney dollar paid extravagant
prices for properties, labor, machines,
insurance and everything else. The cry
for “orphan’s money” is a stunt for
publicity. Orphans and widows were
robbed in the so-called prosperity
times. In my opinion the Government
is trying to dehydrate this old baloney
dollar and bring it to its level weight.
Truthfully speaking, who cares for
dollar secured by gold or silver or any
other metal? I will accept any money
that is secured by the good will of a
country like ours.
Samuel S. Dworkin.

Pneumonia and Tuberculosis Decline
as Cause of Death
A public health service report based
on Census Bureau figures reveals that
the number of deaths from pneumonia
and tuberculosis dropped in the three-
year period from 1930 to 1932. Both
bronchial and lobar pneumonia cases
during the Nine
thousand fewer persons died of tuber-
culosis in 1932 than in 1930.
The number of deaths from automo-
bile accidents declined during the three
Suicides increased and homi-

decreased period.

years.
cides were more frequent in 1932 than
in 1930 but less numerous than in 1931,

The groups of diseases and ailments
which showed drops during the three
years include infections and parastic
maladies, chronic poisonings and_ in-
toxications, nervous
system, of the respiratory system, and
of the digestive system.

An increase in the number of deaths

diseases of the

from cancer was the major adverse
trend,
—_++ >___

The worst losses: Faith and hope.

April 11, 1934

TRADESMAN

or prompt payment); wholesalers will
add 2 per cent.

C. W. Smith, NRA member of the
code authority, told the Administrator
that both chain and independent deal-
ers had sought allowances, and he be-
lieves the ruling will improve the mor-
ale of the trade and help little concerns
stay in business.

—— ++.

Pegging Cost of Goods to Stop Price
Cutting

Storm center of food and grocery
codifiers at NRA hearings last Autumn
was the “loss limitation” clause. This
is a plan to keep retailers and whole-
salers from selling below costs and
“cutting each other’s throats.”

3ut there was the rub. How much
is cost? How can it be figured? The
codifiers got around that by ducking it Relegated to the Status of a Relic
with a promise to do something later A famous fighting ship of the early
on. days of the United States, the frigate
Hugh S. Constitution, is to be relegated to the
promise, status of a Navy “relic.” “Old Iron-
sides” has been ordered from the West
Coast back to Boston, where about

Recovery Administrator

Johnson, remembering the
kept it March 22 by issuing a formula
which tells retailers and -wholesalers
how to figure out wages when they May 1, it will be placed “in service”
compute the cost of the things they and taken out of active duty.
sell. Since January 21, 1933, the Consti-
tuton has been on the Pacfic Coast.
Commander Louis J. Gulliver, in com-
mand of the ship, has reported to the
Navy Department that it has been
visited by more than 2,000,000 persons.
— ++. __
Banks are more disposed to lend.

Here is the way it is to be done,
after March 31, under the official rul-
ing: Retail food and grocery stores
will add 6 per cent. for wages, based on
invoice or replacement cost, whichever
is lower, after deducting legitimate
trade discounts (except those for cash

 

Dhami
SPRINGTIME CANDY SUGGESTIONS

Toasted Nutkins_____ 10 lb. Caddy French Creams -___-- 12 lb. Caddy
Cocoanut Sticks _____ 10 Ib. Caddy = oe — ie . a
Candy Hazelnuts ____11 lb. Caddy piced Jelly otrings -- . Caday
Candy Butternuts.___111b.Caddy Spiced Jelly Drops ___13 lb. Caddy
is hie 14 Ib. Caddy Spiced Jelly Beans ___17 lb. Caddy

Orangettes __---____ Ukoe eo eS
Tip Top Jellies_____- 13 Ib. Caddy ae... 12 Ib. Caddy
Assorted Cream Anise Squares _______ 15 lb. Caddy

Waters 121b.Caddy Cocoanut Bon Bons__10 lb. Caddy
EVERY ITEM A POPULAR SELLER

Order From Your Jobber
PUTNAM FACTORY arana Rapids, Mich.

 

National Candy Co., Inc,

 

 

 

 

 

 

 

SPRING SPECIALTIES

a

Rubber Balls Jacks
Golf Supplies Tennis Supplies
Shelf Papers

Insecticides
Goggles

Waxed Papers

Marbles
Base Balls
Playground Balls
Seed-Disinfectants
Bathing Supplies
Soda Fountain Supplies
Picnic Supplies Paint Brushes
White Wash Heads Kalsomine Brushes
Turpentine Varnishes Enamels
Brushing Lacquer Etc., Etc.

a

Sundries Now on Display in Our Sample
Room. Come look them over.

aA

Hazeltine & Perkins Drug Co.
Grand Rapids Michigan

 

 

 

&

 

 

   

 

  

 

  

 

   

April 11, 1934

MICHIGAN

 

TRADESMAN

 

 

  

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

ACID
Acetic No Rb 06 @
Boric, Powd., or Xtal., Ib... 08%@
Carbotic.: Xtal Ip 36 @
Citric 3p) | Sa 35 @
Muriatic, Com’). Ib. 03%@
NSEC. (1s) 09 @
Oxeaue 1D, ote 15 @
Siueie: tho 03%@
‘amtaric. Ip. oe 35
ALCOHOL
Denatured, No. 5, gal... __ 44 @
Grain gal 400 @5
MOOG Sab el ok as 50 @
ALUM-POTASH, USP
Bunmip, 1b, | ee es 05
rowd,. or Gra. ib. 054@
AMMONIA
Concentrated: 1b, 5 06 @
Ac ie ie ee 05%@
ee 054%4@
Carponate 1b.) 20 @
Niitiate ips be 18 @
Muriste, Gra, (lb oe 07%@
Muriate, Po., tb... aos 22 @
ARSENIC
POUNG oe 07 @
BALSAMS
Onpatia: Wi 60 @1
Hin, Cana, Ibo 200 @ 2
Fe (Omer per 50 @1
Peru, 1b. a : 6 80 @
POM (Dy 150 @ti
BARKS
Cassia
Ordinary: 1b @
Ordinary Fo. Ib. 25 @
SOM TD oe @
maison, Po. iby 50 @
ln ie 40 @
Him OwO:, IDs 38 @
Bo ea 1h 38 @
bassattas (P’d lb. 50)... @
Soaptres: cut 1b, 2 20 @
POapires, FO wf 35 @
BERRIES
CUDSD foe oe @
@ubep. Fo.) ib i @
wuniper Ib) oe 10 @
BLUE VITRIOL
Pound 2 06 @
a BORAX
Padoor Atal ibe 06 @
BRIMSTONE
Round) 04 @
CAMPHOR
POUNG 80 @1
CANTHARIDES
Russian Pow) 0 @ 4
Chinese Powd, 22200 @ 2
CHALK
Crayons
White, dozen @ 3
Dustless, dozen ________ @ 6
I'rench Powder, Coml., lb.-. 03%@
Precipitated, Ib, 0.0: 12 @
hrepared Th. 2 14 @
White: lain, iby 03 @
CAPSICUM
PeGs ee 60 @
Powder ibe 62 @
CLOVES
WyHG@le: 10, 2 a 30 @
Powdered Ip. 35 @
COCAINE
Ounce 12 68@14
COPPERAS
eta Wy 03144@
Powderea, 120i ce 4
CREAM TARTAR
POUNG ee 23 @
CUTTLEBONE
POUR 2 ee 40 @
DEXTRINE
a eNoOw Corn, Jb. 2 06%@
White Cor ib. 07 @
EXTRACT
Witch Hazel, Yellow Lab.,
Pe en a oe 110 @1
Licorice, Pa the @

13

10

00

50
00

70
75

40
45

10
15

36

50

15

15

70

 

FLOWER
Arnica: 1b, 2 ee 50 @_ 55
Chamomile i
German, Ib... 2) 2 35 @ 45
Rermaes Ly ee @ 1 00
Saffron
American UD) 2) 50 @_— 55
Spanish O29. 2.22 232 @ 1 35
FORMALDEHYDE, BULK ©
Poung: 22020 ee 0$ @ 20
FULLER’S EARTH ;
Powder, Ib, 220 05 @ 10
GELATIN
Pound wooo. 55 @ 65
GLUE
SFOs | Bro. Wo 20 @_ 30
Gro'ds Dark) Ip. 20 8 16 @ 22
Wht Hiake Ip 27% @ 35
Wiite Ga) Ib 25 @_~ 365
White Axx light. Ib... @ 40
REDON) oe 424%@ 50
GLYCERINE
POUNG 16%,4 45
GUM
Aloes, Barbadoes,
so called, lb. gourds____ @ 60
Powe. 1. 2 35 @ 45
Aloes, Socotrine, Ib. 2. @ 75
Bowed AD 2s @ 80
Atapic, first. Ip. i @ 40
AATIADIC, SEG, Ib 2 8 @ 30
Arabic. sorts. ID. 15 @ 25
Arable, Gran, Ip. 2.0 0. @ 35
AVEO PQ. Ibo) ee 25 @ 35
Asafoetida, Ib... 47 @_ 50
Asatoetidd, Po.) Yb 16 @ 82
Guage, Ibi eee @ “70
Guaiac powd, 22.0 oe @ i
Mano fee @_ 90
Kine; powd.. 1b. 2 @ 1 00
Mivrrie |b. os @_ 60
Moyren Pow) Ip 2s @ 75
Shellac. Orange, tb... 224%@ 30
Ground, Ibo ool 22%@ 30
Shellac, white (bone dr’d) Ib. 385 @ 45
Tragacanth
NO: 1 bbls: 2 150 @ 1 75
INO. 2 IbS 135 @1 50
POW. (pees a ee 125 @1 50
HONEY
ROVING: 2. 25 @ 40
HOPS
%4s Loose, Pressed, ]b._.___- @ 1 00
HYDROGEN PEROXIDE
Pound. erases .920 20) 27 00 @29 00
$50. SkOse: oe es 17 00 @18 00
TMD. Srgss ie 11 00 @I11 50
INDIGO
Macras: Ibi eee 200 @ 2 25
INSECT POWDER
mure, 1D. oe 31. @ 44
LEAD ACETATE
tal 1b. 2 ee li @ 26
Powd. and Gran:20 20. 25° @ 35
LICORICE
Extracts, sticks, per box_._ 150 @ 2 00
ozenses: fo 2 40 @ _ 50
Wafers, (248) box------._-- @ 1 50
LEAVES
Buch, Vb. short 2. @ 60
Buen. I. Tone @
Boehu: Pid. ip. 822.6 @ 70
Sacre: bulk Wp, 220 25 @ 30
Sage, loose pressed, 4s, lb. @ 40
Sage; ouncés - 250 @ 8
Sase, Pd and Grd... @ 35
Senna
Alexandria, Ib. _.. 35 @ 40
Tinnevella, kb. _._.. 25 @ 40
Powa:, tb 20. @ 36
Uva Ursi Ibe: 2 @ 31
Uva Urst, Pd Ib: 20 @ 45
LIME
Chloride, med., az, 2... @ 8
Chloride, large, dz.-_------ @ 1 45
LYCOPODIUM
PONG 2 45 @ 60
MAGNESIA
Carb, 45, 1D @ 30
Garb, vas,  1p.o2 @ 32
Carb. Powd:, Ibo. 2332 3 15 @ = 25
Oxide, Eea, Ib. 2 @
Oxide. Hebt.) Whoo. 2 @ 7
MENTHOL
POU oe ee 454 @ 4 88
MERCURY
OU 150 @1 75

  

MORPHINE
CUnCGS @11 80
ee @13 96

MUSTARD
Bulk, Powd.

Select. Ip. G2 45 @ 5

ING, 2 8p 25 @ 35

NAPHTHALINE
Bais. Ib. . oe | Oe ee. UES
Flake, Ib. PE En 09 @ 18
NUTMEG
Ul ee @ 40
Powoercd Ib 2 2 @ 50
NUX VOMICA
POUNG @ 25
POWOOred. ID, 22202 15 @ 25
OIL. ESSENTIAL

Almond

mie, true, O28, ooo @ 50

Bie, art. O29, 2002 @ 30

sweet, truc. Ib... 140 @ 2 00

Sweet, art., lbs.-_ a 1 @ 1 26
Amer, Crude, ID, 2 8 -. € @ Fk 40
weiner, eet... Wp. 130 @ 2 00
BEMIS Ee 100 @1 60
Peay Be oe ee OO @ 425
Bergamot, Ib. ie a. @ 20 @ 3 TG
Cajenue Ip 150 @ 2 00
Caraway sd tb 28 280 @ 3 40
@assta USE Ib. oo 210 @ 2 60
@Weday Peat, ib 170 @ 2 20
Cedar Leaf Coml., Ib... _ 100 @1 25
Cutremella th, 20 2 106 @ ft 40
Gloves Wy. Ei @ 2 26
Gyoten, Is. 2 400 @ 4 60
@umebo Ih, 2.3 062 a a 4 86
Beerdom Ib, 270 @ 3 35
Hucalytus, ib. ener 8 @ I 20
MOUNGE ij 2 26 @ 2 66
Hiemmocek Pu. ib _. =. 170 @ 2 20
Fremiock Com., Ib... 100 @tI1 25
vmpiper Ber, ib. 300 @ 3 20
UE WG 150 @1 75
jay. Wiaw,, Iie 2. 350 @ 400
ay. Gara, ip. £25 @ 1 50
Pemow oi 1G @ 2 26
Mustard, true, ozs. _...____ @ 1 50
Mustard, art., ozs, Die @ 30
Orange Sw., Ib.___- ee 300 @ 3 25
Otiganum, art. Ip. | 100 @ i 20
Wennyroyal, Ib 22 2% @ 2 20
Beppermint, 1b 2.2 2 425 @ 4 80
WOeq (Gr. @ 2 50
nose, Geran, O78.) @ 1 00
Rosemary Flowers, 1b._.-_-- 100 @1 50
Sandalwood

1 ee 800 @ 8 60

We I 450 @ 4 75
Sassafras

ene, (ye 190 @ 2 40

Syn. 1b 85 @ 1 40
Spearmint, Ib. ao OO @ 8 00
ee Ie 350 @ 4 00
wipyinie: Red: Ib. 150 @ 200
Hye, Wot Mp 175 @ 2 40
Wintergreen

Peat trae Ibe 575 @ 6 20

Birch, bo 400 @ 4 60

OVI fe @ I 20
Wormseed, Wb. 2 350 @ 4 00
Wormwood. Ib 2. 450 @ 5 00

OILS HEAVY

Castor fal 145 @1 60
@ocoanut Ib 2. 22%@ 35
Cod Liver, Norwegian, gal. 120 @ 1 50
Cot. Seed, gal 8 @ 1 00
Pig |e, Sal I 55° @ 1 665
Dara No. i. gal 125 @1 40
Dinseed, raw, gal. wa @
Taimseed: boil. gal, 80 @ 95
Neatstoot, extra, sal... 80 @ 1 00
Olive

Mattea gal 250 @ $ 00

ure oak se 300 @ 5 00
DOU, fab 123 @1 50
ener | wal m @ 90
Tae gar oo 50 @ 65
Wihale sak @ 2 00

OPIUM

Gum. ozs. $1.40; Ib... 17 50 @20 00
Poweer, 029. $1.40: Ib 17 50 @20 00
Gram 6275. $140: Ib. 17 50 @20 00

PARAFFINE

OUI es ee 064%@ 15
PEPPER
Bigem erd ib 2 25 @ 35
Red era. ib. 45 @ 55
White sra@ tho 40 @ 45
PITCH BURGUNDY
WiOQuhG: 20 @ 28
PETROLATUM
Armper, Plain ib.) 0. rm @ 1g
Amber, Carb... Ib. 14 @ 19
Cream Whi ipo lt? @ 22
bate Wihite, Ih 20 @ 25
Siow WHHG. Ipc 22 @ 27
PLASTER PARIS DENTAL
Reh 5 75
Wieser Hy 083%@ 08

POTASSA
Caustic sts < yb. 222. 55 @~ 88
Eieer, ID. 6200 @ 40

POTASSIUM
MCGtAteG: TD. ie es 60 @
Bicarbonate Ib. 30 @
Bichromate, 1 22.040 1 @
Bromide, Ib 66 @
Carbonate, Ib, — Se A aos 30 @
Chlorate
Atal. 1b. ene oes cis li @
Powe. ID. 260s 17 @
Gran, Ib. 222.0 oo a ee
lodide, Ib. ‘uaa ae ute oe @
Péermanganate tb _.... 5) 224e@
Prussiate
Red, lb, ey Saas By 80 @
Yellow, Pe 0 @
QUASSIA CHIPS
Pound ee 25 @
Powe. Ib: 22 3a @
QUININE
5 OZ. Gans, 625.2. 00 5. @
ROSIN
Pound La 04 @
ROOT
Aconite, Powd.. ib... | @
Bemanet: Th. oo i 35 @
Sikanet, Powd. Ip @
Belladonna, Powd., Ib... @
Blood, Powd.. Ip...) 55 @
Burdock, Powd., Ib. a
Calamus, Bleached, Split and
Pecled. Ip 2 @
Calamus, Ordinary, Ib... __ @
Calamus, Powd.. Ib... . uREES @
Elecampane, Ip. 2... 2 @
Gentian, Powd., Ib... 27%@
Ginger, African, Powd., Ib. 1 @
Ginger, Jamaica, Limed, lb. 30 @
Ginger, Jamaica, Powd., lb. 25 @
Goldenseal, Powd., Ib:_.....175 @
FHlellebore, White, Powd., lb. 20 @
Indian Turnip, Powd., lb._- @
Ipecac, Powd. 1b.-...3 3 00 6©@
Licorice, lb. Sige eee eM se! 30 @
Iacerice, Fowd., tb... 1 @
Mandrake, Powd., lb. ____- @
Marshmallow, Cut., ib.._..__ @
Marshmallow, Powd., lb.__- @
QVEVIS: IP. ee @
Orig, Powd:. [boos 40 @
Orris, Wingers. 1)... @
Pink, Powd., Ip....__ st 6 @
Poke, Powd., Ib. a
Riwbarh, Ib 2 @
Rhubarb, Powd. ib... @
Sarsaparilla (Honduras, cut) 130 @
Sarsaparilla, Med., Cut, lb. @
Squills Powd., Ib... 42 @
‘Tumeric:; Powd.. Wo. 15 @
Valerian, Powd., Ip... @
SAL
Ppsom, ib ..0..-2 | OS
Glaubers
Bump Ib lol) 6h
Gran., lb. Sos eae
Nitre
Miah Of Fowd. 2 10 @
Gran. 1b, 2. ss 0S a
Rochelle Ih oa eo
node, (Do oe Oe
SEED
Bnise Wo oo a ee
Canary, Recleaned, lb.___-__ 10 @
Cardamon, Bleached, Ib.___ @
Caraway, Duteh, Ib.__._..__. 25 @
Celery (2225 70 @
Colchicum, Powd., Ib._.____ @
Coriander Ib. -
Fennel Wh. 30 @
Wis: Whole Wb... 3 07 @
Plax. Ground Ib... 07 @
Hemp, Recleaned, 1lb._______ 08 @
hebelia. Powd. lb... @
Mustard, Black. tb 15 @
Mustard, White fb... 1 @
Foppy, Blue. Ip. 20 @
Quinge, thy 22 3 Oe a
Rane We 8 10 @
Sabadilia, Powd., tb... 48 @
Sunflower Ib. 0 it @
Worm, Levant, 1b, __ @
Worm, Levant, Powd. ____. a
SOAP
Castile, Conti, White
Ge @
Bae oe @
POW, 222 50 @
SODA
ES 03 @
Bleanbonate, Ib, _. 5 ES
Caustic Col. Woo es. 08 @
Hyposuiphite, Ib 22. @
Phosphate ib 20 23 @
Sulphite
eC WO 07 @
Dry, Powd. ib
Silicate, Sol., gal Jo ae ee
SULPHUR
Eget YD. 2 044%4@
SYRUP
tock Candy, Gals... 70 @
TAR
1% Pints, dozen @
Pints, dozen 2 @
Quarts, dozen @
TURPENTINE
GRAIG 6 70 @

oO

DoH

  

      
   
       
     
       
         
   
   
   
   
   
     
    
 
   
  
       
   
   
    
  
  
      
    
   
   
   
  
  
    
    
  
    
    
   
   
   

10

10
10

16
16

08

 

20

 

MICHIGAN

TRADESMAN

April 11, 1934

 

GUIDE TO MARKET CHANGES

The following list of foods and grocer’s sundries is listed upon base prices,
not intended as a guide for the buyer. Each week we list items advancing and
declining upon the market. By comparing the base price on these items with
the base price the week before, it shows the cash advance or decline in the mar-
ket. This permits the merchant to take advantage of market advances, upon items
thus affected, that he has in stock. By so doing he will save much each year.
The Michigan Tradesman is read over a broad territory, therefore it would be
impossible for it to quote prices to act as a buying guide for everyone. A careful
merchant watches the market and takes advantage from it.

 

 

ADVANCED

DECLINED

 

 

AMMONIA

Parsons 3207. ___.__ 3 35
Parsons, 1) oz. —__---- 2 70
Parsons, 60zZ. _.._.__ 1 80
Little Bo Peep, med.__ 1 35
Little Bo Peep, lge.--- 2 25
Quaker, 32 oz.________ 2 10

APPLE BUTTER

Table Belle, 12-31 oz.,
—— eee 1 55

BAKING POWDERS

Royal, 2 oz., doz._____ 80
Royal, 6 oz., doz.__._. 2 00
Roval, 12 9z., doz.___- 3 85
Royal, 5 lbs., doz.__-- 20 00

    

DALY,
258 169 Ise
hs<owo 24

    
    

  

‘i

   

Mase
pan,

be)
we ¢ Ny
y

   

   

10 0z., 4doz.in case__ 3 40
150z. 4doz.in case__ 5 00
250z., 4doz.in case__ 8 10
50 0z., 2doz.in case__ 7 00
51lb., 1doz.in case__ 6 00
10 Ib., % doz. in case__ 5 75

BLEACHER CLEANSER

Clorox, 16 0z., 24s _____ 3 20
Clorox, 22 0z., 12s _____ 3 00
Lizzie, 16 oz., 12s_____ 2 15

Sunrae. 18 oz., 12s____ 1 35
Linco Wash, 32 oz. 12s 2 00

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS

100 lb. bag
Dry Lima Beans,100 Ib, 9 00
White H’d P. Beans__ 3
Split Peas, yell., 60 lb. 3 90
Split Peas, gr’n, 60 Ib. 6
Scotch Peas, 100 Ib.___ 7

BURNERS
Queen Ann, No.1 _____ 1 15
Queen Ann, No. 2 _____ 1 25
White Flame, No. 1
anc 2, doz... 2 25

BOTTLE CAPS

Dbl. Lacquor, 1 gross
pkg., per gross________ 15

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No. 136__ 2 9)

Corn Flakes, No, 124__ 2 90
rem Wo. St. 2 20
Pep No. 250

No. 624. 1 90
No. 650__ — $5

Bran Flakes,
Bran Flakes,

Rice Krispies, 6 oz.-. 2 40
Rice Krispies, 1 oz..___ i 10
All Bran, 16 oz. _____ _. 2 3D
Ali Bran, 10 oz... 2 7
All Bran, % oz. -__.___ ix
Kaffe Hag, 6 1-lb.
cE ee 2 57
Whole Wheat Fla., 24s 2 40
Whole Wheat Bis., 24s 2 65
Wheat Krispies, 24s__ 2 40
Post Brands
Grapenut Flakes, 24s__ 2 10
Grape-Nuts, 24s _.____ 3 90
Grape-Nuts, 50s _.____ 1 50

Instant Postum, No. 8 5
Instant Postum, No. 10 4
Postum Cereal, Nc 0_ 2
Post Toasties, 36s__.__ 2 90
Post Toasties, 24s___.__ 2
Post Brank, PBF 24__ 3
Post Bran, PBF 36_- 3
Sanke 6-11)... 2 57

Amsterdam Brands
Gold Bond Par., No.b%y 7 50
Prize, Parlor, No. 6___ 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed______ 6 75
Warehouse 7 25
Winner, 5 sewed_____- 5 75
Sep Notth 4 35
BRUSHES
Scrub
Progress, dozen __-._- 90
Stove
Shaker, dozen __-_____ 90
Shoe
Topcen, dozen —__.__ 90

BUTTER COLOR
Hansen's, 4 oz. bottles 2 40
Hansen's, 2 oz. bottles 1 60

CANDLES
Electrie Light, 40 Ibs._ 12.1
Plumber, 40 Ibs..._____ 12.8
Parattine,6s _.-. 14%
Paraitine, i2s _.. 14%
Witlkigs 40

Tudor, 6s, per box____ 30

CANNED FRUITS

Apples
Per
Doz.
mort No 1) 4 25
Sweet Peas, No. 10____ 4 25
Apple Sauce
Mart No 2? 1 10
Hoar, Ne. 10 2 5 25
Apricots
Baker Solid Pack,

No. 19) 125
Eremip, No. 10... 6 75
Quaker, No. 10... 8 60
Gibralter, No. 10______ 7 40
Gibralter, No. 2%____ 1 90
Superior, No. 2%_____ 2 20
Supreme, No, 214%4_____ 2 40
Supreme, No. 2... 1 80
Quaker, No. 2... 1 70
Quaker, No. 24%______ 2 25

Blackberries
Supreme, No. 2_______ 1 65
Premio, No. 10... 5 75

Blue Berries
Eagle No, 8 75

Cherries
Hart, No 10). 6 25

Hart, No. 2 in syrup__ 3 00
Marcellus, No. 2 in
Prt 2 2 10

Supreme, No. 2
syrup
Hart Special, No. 2__ 1 35

bo
te
or

Cherries—Royal Ann

Supreme, No. 2%____ 2 75
Supreme, No. 2... 2 10
Gibralter, No. 10... 8 25
Gibralter, No. 2%4____ 2 50
Figs

Beckwith Breakfast,

No. i) 12 00
Carpenter Preserved,

2 O02. elass 35
Supreme Kodota, No. 11 80

Fruit Salad
Supreme, No. 10_____ 12 00
Quaker, No. 10... 11 00
Supreme, No. 2%. 3 15
Supreme, No. 2. 2 35
Supreme No f. 1 80
Quaker, No. 2%______ 3 15

Goosberries
Frimo, Noe, 10. 5 25

Grape Fruit
Florida Gold, No. 5___ 4 75
Florida Gold, No. 2__ 1 37%

Quaker, § 07... 30
oe 1 37

Quaker, 2%

Grape Fruit Juice
Florida Gold, No. 1. 90
uaker No 4.0 90
Quaker No. 3... 4 50

Loganberries
Premio, No. 10 _ 6 75
Peaches

Forest, solid pack,

No to 5 85
Gibralter, halves,

No. 200 6 65
Supreme, sliced, No. 10 7 50
Supreme, halves,

Nog) 71%
Nile, sliced, No. 10__ 5 65
Premio, halves, No. 10 5 65
Quaker, sliced or

halves, No. 10... 7 00
Gibralter, No, 23%4-__. 1 90
Supreme, sliced No,

Pie 2 15
Supreme, halves,

Na: 242 22 2 25
Quaker, sliced or

halves, No. 244_____ 2 00
Quaker sliced or

haives, No. 2... 1 60

Pears
Premio, No. 10 water 5 75
Quaker, No. 10. 8 25
Quaker, Bartlett, No.

Cee 2 30
Quaker, Bartlett, No.

7 Ae SIE ae a 1 80

Pineapple Juice
Doles, Diamond Head,

NO. 2 1 60
Doles, Honey Dew,

No 1) 2 7 00
Pineapple, Crushed
imperial, No. 10... 1 Zo
Honey Dew, No. 2%__ 2 45
Honey Dew, No. 2____ 1 85
Quaker, No. 2%. 2 33
Qunker No. 2... 1 80
Quaker No. 4. 1430
Pineapple, Sliced

Honey Dew, sliced,

NO, 30) 2 9 00
Honey Dew, tid bits,

No. 100 2
Honey Dew, No. 2%__
Honey Dew, No. 2____
Honey Dew, No, 1 1

Ukelele Broken, No. 10
Ukelele Broken, 21%4__
Ukelele Broken, No. 2
Curfew Tid Bits, No. 2
Quaker, Tid Bits, No.

Cs aie ee 8 25

eR bo] Re DD bo 09
~]

oo 00 p99 Oo

Ssonovsan

Quaker, No. 10________ 8 25
Quaker, No. 2%______ 2 35
Quaker, No, 2... 1 90
Quaker, No, 4.0 1 10
Piums
Ulikit, No. 10, 30%
Byte 6 50
Supreme Egg, No, 2% 2 30
Supreme Egg, No. 2__ 1 70
Primo, No. 2, 40%
BVPRD 1 00
Prepared Prunes
Supreme, No. 2%4_____ zZ 35
Supreme, No. 2%,
Melian 2 00
Raspberries, Black
Red Wing, No. 10_____ 7 50
Pride Mich. No. 2. 1 60
Hart, B-ouwnee _ 80
Raspberries, Red
Premio, No. 19... 8 75
Dageett, No, 2... 2 20
Strawberries
Hunt, Superior, No, 2 2 35
CANNED FISH
Clam Ch'der, 10% oz._ 1 35
Clam Chowder, No. 2__ 2 75
Clams, Steamed No, 1 2 75
Clams, Minced, No. 2 40
Finnan Haddie, 10 oz._ 3 30
Clam Bouillon, 7 0z._. 2 50
Chicken Waddie, No. 1 2 75
Fish Flakes, smali____ 1 35
Cod Fish Cake, 10 oz. 1 53
Cove Oysters, 5 oz._.. 1 35
Lobster, No. %_______ 2 25
porimp, 1, wet... 1 45

Sard’s, 4 Oil, k’less__ 3
Sardines. % Oil, k’less 3 35
Salmon, Red Alaska___ 2
Salmon, Med. Alaska_ 1
Salmon, Pink, Alaska. 1 60
Sardines, Im. \%, ea.6@13%
Sardines, Cal. 1 00
Tuna, % Van Camps, :
doz. 1 45
Tuna, 4s, Van Camps,
oo 1
Tuna, 1s, Van Camps,
Om. os 3 45
Tuna, %s, Chicken Sea,
G00. 1

CANNED MEAT

Bacon, med., Beechnut
Bacon, lge., Beechnut_
Reef, lge.. Beechnut___
Beef, med., Beechnut _
Beef, No. 1, Corned
Beef, No. 1, Roast
Beef, 2% oz., Qua., Sli.
Corn Beef Hash, doz.
Beofsteak & Onions, gs.
Crit Con Car, ts.
Deviled Ham, %4sS_-.__
Deviled Ham, %s-_-__
Potted Meat, %4 Libby 48
Potted Meat, % Libby_ 75
Potted Meat, % Qua... 65
Potted Ham, Gen. %__ 1 35
Vienna Saus. No. %_.. 90
Vienna Sausage, Qua. 90

DO te DS bt pet ee bt nD 0
w
Q

Baked Beans
Campbells 48s ___-.__._ 2 30

CANNED VEGETABLES

Hart Brand
Asparagus
Natural. No: 2... 3 00
Tips & Cuts, No. 2____ 2 25

Baked Beans

1 Ib. Sace, 36s, cs._____ 1 75
No. 2% Size, doz.____ 1 05
No. 10 Sauce... 4 90

Lima Beans
Little Quaker, No. 10_ 7 90

Baby. Woe. 2) 1 60
Marcellus, No, 2... 1 25
Reber Soaked ________ 95
Marcellus, No. 10______ 6 00

Red Kidney Beans

NO. 10 4 25
NO, 2 90

String Beans

Choice, Whole, No. 2__ 1 60
Cut, No. 19 7 25
Cau Ne 2 22500 1 35
Marcellus Cut, No. 10_ 6 00
Wax Beans
Choice, Whole. No. 2__ 1 60
Cat Ne 1860 7 25

Cut No.2 1 35
Marcellus Cut, No. 10_

Beets
Extra Small, No. 2____ 2 00
Hart Cut, No. 10___.__ 42

Hart Cut, No. 2... 90
Marcel. Whole, No. 2% 1 35
Hart Diced, No. 2... 90

Carrots
Diced, No.2 95
Diced, No. 10 _________ 4 20
Corn
Golden Ban., No.2  _._ 1 35
Golden Ban., No.1 _.10 00

Country Gen., No. 2___ 1 20
Marcellus, No. 2. __ 1 20

Fancy Brosby, No. 2__ 1 36
Fancy Crosby, No. 10__ 6 75
Whole Grain, 6 Ban-
fam No. Ro ~ 146
Peas
Little Dot, No. 2__.___ 2 15
Sifted E. June, No.10 _ 9 50
Sifted E. June, No.2 __ 1 73
Marcel., Sw. W No. 2. 1 45
Marcel., E. June, No, 2 1 40
Marcel., E. Ju., No. 10 7 75
Pumpkir.
No. 10 4 75
nO. 26 1 25
2 92%
Sauerkraut
Ne. 10 2... =D
No, 2% Quaker______ 1 35
NO.2 oe
Soinach
NO. 24% 0 2 25
Og 1 ga
Squash
Boston, No. 3... 1 35
Sutcotash
Golden Bantam, No. 2_ 1 75
Mart, NO. 2 55
Pride of Michigan____ 1 25
Tomatoes
Ne. 10 6 25
No. 246 2 10
fe ee 1 55
Pride of Mich., No. 2% 1 35
Pride of Mich., No, 2__ 1 10

CATSUP
Regal, 8 oz... doz. 95
Regal, 14 0z.______ doz. 1 38
Sniders, 8 oz._.___.doz. 1 20
Sniders, 14 oz._____ doz. 1 85
Quaker, 10 oz.____ Doz. 1 23
Quaker, 14 oz.____ doz. 1 3%
CHILI SAUCE
Sniders, 8 oz. _________ 1 65
Shiders. 140g. _ 2 25

OYSTER COCKTAIL

Sniders, 11 oz... 2 00
CHEESE

Roguetort

Wisconsin Daisy _____ 16%
Wisconsin Twin _______ 16
New York June —_______ 24
Sap Sago _____ ee ee 48
Brew 18
Michigan Flats _______ 15%
Michigan Daisies ______ 16
Wisconsin Longhorn ___ 17
Imported Leyden ______ 28
1 Ib. Limberger_________ 20
Imported Swiss ________ 56

Kraft, Pimento Loaf _. 24
Kraft, American Loaf _ 22
Kraft, Brick Loaf _____ 22
Kraft, Swiss Loaf _____ 27
Kraft, Old End, Loaf _. 31
Kraft. Pimento, % Ib._ 1 60
Kraft, American, % Ib. 1 60
Kraft, Brick, % Ib.-___ 1 3
Kraft. Limbur., % Ib.. 1 31

Note that imported items
are advancing due to the
Present dollar.
CHEWING GUM
Adams Black Jack______ 6t
Adams Dentyne _______ 65

Beeman’s Pepsin cow £6
Beechnut Pappermint___ 66

Doublemint 65
Peppermint, Wrigleys._ 65
Speanmi can Wvrigleys___ 65

CHOCOLATE
Baker, Prem., 6 lb. %_ 2 30
Baker, Pre., 6 Ib. 3 oz. 2 40
German Sweet, 6 lb. \s 1 70
Little Dot Sweet

. s

S i. Ms 2 30
CIGARS
Hemt. Champions ___ 38 50
Webster Plaza ______ 75 00
Webster Golden Wed. 75 00
Websterettes ________ 37 60
Cintosg 2, 38 5u
Garcia Grand Babies_ 40 00
Bradstreets __.______ 38 50
Oding 22 go oo
R G Dun Boquet____ 75 ¢0
Perfect Garcia Subl._ 95 00
Hampton Arms Jun’r 33 00
Rancho Corono_______ 31 60
BOnWAY 2 20 00
Budwiser 20 00
isapena | 20 00
Cocoanut

Banner, 25 lb, tins____ 19%
Snowdrift, 10 lb. tins_. 20

CLOTHES LINE
Riverside, 50 ft._._____ 2 20
Cupples Cord _________ 2

COFFEE ROASTED

Lee & Cady

1 Ib. Package
Hyco 21
Boston Breakfast ____ 241%
Breakfast Cup ______ 23%
Competition _______ 18%
ee 21%
Majesties 30%
Morton House _______ 382%
Nedrow 7%

eae 2
Quaker, in cartons____ 2414
Quaker, in glass jars___ 29

Coffee Extracts
M. Y., per 100________ 12
Frank’s 50 pkgs._.___ 4 25
Hummel’s 50, 1 Ib.____ 10%

CONDENSED MILK
Eagle, 2 oz., per case_. 4 60

Cough Drops

| Bxs.
Smith Bros... | 1 45
Luden’s - 1 45

 

Vick’s, 40/10c_--..-... 3 40

COUPON BOOKS
50 Economic grade__ 2 50
100 Economic grade... 4 50
500 Economic grade__20 00
1000 Economic grade__37 60

Where 1,000 books are
Ordered at a time, special-
ly printed front cover is
furnished without charge.

CRACKERS
Hekman Biscuit Company
Saltine Soda Cracke

bulk ~

eee ae
Saltine Soda Crackers,

1 Ib. pkgs.___ -- 1 8&6
Saltine Soda Crackers,

2 lb. pkgs.__________ 3 26
Saltine Soda Crackers,

6% oz, pkgs._.______ 1 00
Butter Crackers, bulk 13
Butter Crackers, 1 lb._ 1 72
Butter Crackers, 2 Ib._ 3 12
Graham Crackers, bulk 14
Graham C’s, 1 Ib._____ 1 90
Graham C’s, 2 lb._____ 8 36
Graham C’s, 6% oz.___ 1 00
Junior Oyster C’s, blk. 13
Oyster C’s, shell, 1 Ib... 1 84
Club Crackers_._._____ 1 86

 

CREAM OF TARTAR
6 ib, boxes. a oe

ORIED FRUITS

Apricots
Evaporated, Ex Choice 18%
Chdice 2 17
RATA 15%
Ex. Fancy Moorpack__. 25

Citron
5 2D ber ge

 

 

 

April 11, 1934

 

      
        

   

       
 

       

MICHIGAN TRADESMAN 21
Currants JUNKET GOODS
FR
Packages, 11 oz..--—__- 14 Junket Powder ___- 1 20 ee eee SOAP TEA
Junket Tablets 1 36 Beef Holland Herrin oa oe Japan
ne Top Steers & Heif.____ 10 Mixed, kegs " « re 60c_—_-_________ 225 Medium - 18
ecu ie ae Good Steers & Heif.._ 08 Mixed, kegs _-----.--- 82 Flake White, 10 berz. 21 grote ee
oe 128, pocorn 1 Med. Steers & Heif...07% Milkers, kegs -_-.--_- 43 Jan Hoac. 106 00X-- an 6«~Famey -_—-.--------- 30@32
imperial ARGARINE Com, Steers & Heif. -_.. 07 al Oe 1 Oe 2
imperial, 12s, 2 Ib.—- Wilkes @ Cae Grands vomne Fairy, 100 box_________ aC .
perial, 12s, 1 Ib... Oleo san “3 ‘ Palm Olive, 144 box___ 6 20
0 10 eel ii lave, @ bee a oi
- ae a +» 100 Ibs.____-_____ Camay, 7 box___ 16 2 32
a gs a 10 Pa 6 Nag Sen 06GE 1G 40
24-83, case... 1 70 . MATCHES aan 08 ee ee
ee OE ee Mackerel Gane aoe = 7 i Pek pF ap
Searchlight, 6 50 T Yilliams Barber Bar, 93 50 fekoe, medium -_______ 50
ieee ann. Crescent, 144 __.._____ 6 90 amt za be . fy. fat 6 00 Williams Mug, per doz. 48
Ca 13% Diamond. No. 0... Ce Sothe tann ae , _ Baney fat ice Lux Toilet, 60__..____ 3 05 English Breakfast
Good oo Congou, i 9
as ae ones a Medium —W--W2--2-_ 13 ea eee 036
Red : O88 case O08 oe ; i songou, f ce :
ieee. Dromaary, a Signal Light, 5 gro. cs5 40 ~ we Faney, 100 1b. 13 00 Whole Spy ce —
° ———— iy . oo 2 : ole Spices
a — Mutton men RN rway___ 18 60 Allspice Jamaica__-._ @24 Medi ~“—
2 ., dozen___._____ 1 10 ean oe an cu orway--_ 19 50 Cloves, Zanzibar______ @36 sui. enna mana 39
re = — MUELLER’S PRODUCTS Medium ___________- 2 €2... i fp Gassia, Canton -_--— we _
-» dogen__-.____ 110 Macaroni, 9 oz..____-.- 2a. oe a 50 Cassia, 5¢ pkg., doz. @40 ere 1
Spaghetti, 9 oz._______ a ae , - boxes___- 16 Ginger, Africa -_______ @19
a. Elbow Macaroni, 9 oz._ 2 10 Mixed, No. 1_—_--____- @30
as ha le me ai ye . : _ a Pork eceen tne” doz._ ee Coton 3 ine
i : - / pe ofis 5 . » UGG @ df -Otton, 3 Ply cone_
anon ae —_ blk. 6% Egg Alphabets, 6 oz... 210 Butts  _-___---________ - 2 ee eS ag Sutinegs, 105-110 _____ @48 Cotton, 3 vy balls oe aa
oo cemmanes ~~ oe ee Sates aS oe en aia ee --— a
once seeded ie wa YET On 226 Searibe 09  Dri-Foot, doz. _/._._ 2 00
Neck Bones -_------_--- (2. Bicbys doz. 1 30 Pure Ground in Bulk VINEGAR
Trimmings 0) os  Shinoly doz. =. g9 Allspice, Jamaica ____ @18 F. O. B. Grand Rapid
California Prunes Cloves, Zanzbar __.___ @23 Cider, 40 ‘grain il 19
90@100, 25 Ib. boxes -_@07 “assia, Canton________ aa White Wine 46 cn,
NUTS $j 22 ine, 40 grain__ 20
500 90° 25 1b boxes ~@0I% ay . Ginger, Corkin ___-__- @17 White Wine, 80 grain__ 25
a 2». 25 Ib. boxes -.@08% Almonds, Peerless ____ 15% PROVISIONS Black oe oe ent men Re a
@ 70, 251b. boxes --@08% Brazil, large ______ 14% Tice ate te doz... 1 80 7a Penang -__.__- @6
le isles Gun wene ne i Barreled Pork eee a tk Nae ow WICKING
: xes __ . wi 31. sl aste, doz._ 45 8 CG aan 7
30@ 40° 25 1b. boxes “O1u% Filberts, Naries ee - co Back_____ 16 00@1x 00 Enameline Paste, doz. 1 30 Pepper, White _______ @30 i 9, per gross _______ 80
20@ 30, 25 1b. boxes __@13 oo Bl am ort Cut, Clear... 1200 Enameline Liquid, doz. 1 30 Pepper, Cayenne _____ @26 wae Z Der arte 1 25
Hou eka em fC ., Jumbo ---—- % BZ. Liquid, per dez..130 Paprika, Spanish __-_ @36 No. 3° ee ee 1 50
ecans, 3, star -_________ m, Om. 3 el, SS .--- d
Pecans, Jumbo _________ 40 Dry Salt Meats Hine Sig pet -e Peerless Rolls, 2
Pecans, M : 5 , per doz..__ 1 30 , per doz. 90
Hominy Wainaie oT eae DS Belles. 20-25 10 654 Stove Enamel, dz._ 2 80 s cee No. 2. doz 50
i nee Vul : easonin ester, N Eo
Pearl, 100 Ib. sacks___- 3 50 Hickory Hee Eee, a yale 07 ee ae doz._ 7 pe Chili Powder, i. 62 Rayo, ao Pr 3, doz._ 2 00
 . om aes Sane = °
Bulk Goods Pure in tierces______ 07% oS 2 02 ee ee 80
Elb. ni, 20 Ib.b -60 1b. tubs _____ advance % Jnion Salt ---_--______ 1 35
a . 10 Ib 9a : _ as 50 1b. tubs —-_-- advance 4 SALT Garlic -.______________ 1 35 WOODENWARE
Ege Noodle, : alted Peanuts 20 lb. pails _....advance % F.O.B. Grand Rapids Ponelty, 3% oz... 3 25 Bushel Baskets
Fancy, me 2 09% 101b. pails _____ advance % Colonial, 24, 2 Ib gs Kitchen Bouquet-.___ 4 2% Shels, Wide Band,
Pearl Barley 1 Ib. Cellop’e case. 125 5 1b. pails ____- advance 1 Colonial, 36-14% _____- 129 Ja@urel Leaves _______ zt Maria ae eke =<
‘ie a ai petls page lagen Gel ial toaiacd “maa a Marjoram, 1 0z.-__-__.__ $0 Motcae drop handle__ 90
ac Sos Compound, tierces --. 07% Med. No.1, bbls “999 Savory, 1 oz.-________ 65 Market po a aaa
ey enccenn--- io Compound, tubs _______ 08 Med. No.1. 100 lb. bk... 1 00 Pryme 4 07,- 80 Sutin tene® ------— 1 60
ee Shelled The cciee & - DK. Tumeric, 1% oz s. Splint, large ______ sg 66
Almonds = 0 29 te co. ga ty oo 1 = : oe 2 Splint, medium ai 7 50
Peanuts, Spanish, 125 _ : f ee : Splat, ame
. ee lrrrrrrrr,rC OC Cs c.lmlmltrmrmrttst—<—it—tisistsistsisOSOSOSs 6
Calli ee 10 wet at rrr 2 Bologna sasha eS 11 erage ih, ‘cel 85 r
ee ee tive 15 Butter Salt, 280 1b. bbl. 4 00 STARCH : Churns
ecans, salted __________ 45 Fr: a 7a =0 1k : Corn Barrel, 5 gal
Walnut. Calif i Branktort 2.00 13 Bock o0 hy. 40 Kinesf. B +> gal.. each____ 2 40
‘Taalaols : fornia 48 0 oe 15 Baker Salt, 280 1b. bbl 3 80 ngsford, 24/1 ______ 219 ?arrel, 10 gal., each___ 2 55
Peari, 100 lb. sacks... 7% Tonezue, Jellied 32 ~ +6, 10 lb., per bale______ 93 Powd., bags, per 100-395 ° '©6@al., pergal.__ 16
Minute, 8 0z., 3 doz. 4 05 bIGRGCHhEESG 225 13 20, 3 lb., per bale__.... 1 ae: eae 1 Ib. pkgs.___ 1 58
Dromedary Instant -.. 3 50 ioe oe lg Oe +% Pails
MINCE MEAT ph Galvanzed ______ 2 60
Jiffy Punch None Such, 4 doz._____ 6 20 Smoked Moats 14 at ane poe 7°
ace 95 Quaker, 3 doz. case___ 2 65 Hams, Cert., 14-16 1b.__16 A Gloss 12 at Wee cal ote . i
‘Assorted flavors. Yo Ho, Kegs, wet, ib 16% Miphi, pts Skinned _@16 2th ae se Dairy.” 4 00
slam, dried Hast ae 8. 5 Ib. pkgs.-___ 2 46 Tra
nuckles ____...__. @22 Silver Gloss, 48, 1s____ 11¥ ; sr
@ oe oe sae oe California Hams ______ aT Elastic, 16 pkgs.______ 1 38 seouee, wood, 4 holes_. 60
Quaker, Baby, 4 doz... 1 43 OLIVES Picnic Boiled Hams__-.@16 Tiger, 50 Ibe._________ 8 Masun Cf
Guaker, Gallon, % az. 285 4,02. Jar, Plain, doz. 90 Boiled Hams __-------- @23 ao US
a fae og, 16 Oe Inc, Pisin, dex 195 Minced Hams _-——— @12 If ee 1«
Carnation, Baby, 4 dz. 148 26 0%. Jars, Plain, doz. 2 40 Bacon 4/6 Cert.------- @17 | oe Mouse, sprin “eee +?
ised ain Tall 295 3 oo Jar Stuft doz. 2. 1 18 gaa SYRUP Ne ”
Qatman's D’dee, Baby } s5 #02. Jar, Stuffed, doz. 2 25 Beef a ay creas - Tubs
Pet, Baby, 4 dozen__- 145 1002. Jar, Stuff., doz. - 2 65 Boneless. rump--_-- @19 00 wae \ ae ze pe No. 1%. 2 40 Large Galvanized_____ $ %
Sunt ea tk 1 Gal. Jugs, Stuff., dz. 1 80 aL aay ey _ Ne Pa dz. 7 30 pr a Galvanized___ 7 75
Borden’s, Baby, 4 doz. 1 48 é fae Rad Karo ‘an - ” : 1] Galvanized _____ 6 75
Beet. oe ee es 10 s i : Red Karo, No. 5 ‘1 dz. 3 59
aie oe ss _ ee Run’g, 32, 26 oz._ 2 4) Red Kz N :
FRUIT CANS PARIS GREEN oo ee Five case lots__--__--_ 2 30) Ne 3 46 Washboards
Co Pe edatiasl geecege cee ae %  odized, 32, 26 oz.--_-- 2 4 Banner, Giobe_______ 5 50
Ball Mason oo 32 Bive case lote_________ 2 30 Imit. Maple Flavor Brass, single..________ 6 25
F. O. B. Grand Rapids a ae pee 30 Orange, No. 1%, 2 dz.. 2.37 G’488, single_________ 6 00
One pint 2 a. Orange, No. 3, 30 cans 4 34 Double Peerless_______ 8 50
pact — es "a . RICE BORAX ne Ferien 7 50
gallon _-_.- 0 Fa Twenty Mule T Wateou Queen______ 5
Mason Can Tops, gro. 2 55 wane oan ek. 3 iG 24, 1 Ib. pacuaaes ie 35 Keel — Universal —_____ a 25
egies... 8 eT ae 10 oz, packages_._-_. 4 40 Kanuck tant can___. a 7"
WV) . } ee
FRUIT CAN RUBBERS ee w
Pde ood Bowls
resto Red Lip, 2 gro. Sweet Small Grape Jue 13 in. Butter _____ 5 00
Presto White Lip. 2 78 Land G, 7 oz., doz... 92% RUSKS Welch. 12 quart case. 449 15 in. Butter ______ 900
geo eam gg Paw Paw, quarts, doz. 2 80 Postma Biscu: Go. Ota cownena | WON ia pint case as Tht Per 18 00
gro. n_----------- 18 rolls, per case ____._ 2 10 Bon Ami Pd., 18s, box. 1 90 Welch, 26-4 oz. case___ 230 19 in. Butter _________ 25 00
j : 12 rolls, per case ____-- 139 BonAmiCake, 18s__-_ 1 65
GELATINE e Dill Pickles 18 cartons, percase ___ 235 __Brillo -___---__-___-_-- 85
Jell-o. 3 4 80 Gal., 40 to Tin, doz..___ 8 20 12 cartons, per case __. 1 57 Big 4 Soap Chips 8/5_. 2 30
stants 3 aa -------—-- cs 32 oz. Glass Thrown___ 1 50 Chipse, large =... 3 45 Fi Wenner PAPER
oo 4 Secon 2 25 Climaline. 4 doz... 3 60 eons oF wt oS
ae ee .* Grandma, 100, 5¢_---_- 3 50 Mazola Who oe 06%
~ 3 doz.__-_____- Grandnm, 24 large.___ 350 Pints, 2 doz.---___.-__ 410 kr, _ os —
SALERATUS Snowboy, 12 large ..-. 1 80 @uarts. 1 doz. 3 60 moe Par ae ae 06
HONEY PIPES Arm and Hammer 24s_150 Gold Dust, 12 lai --_ 1 80 Half Gallons, 1 doz.___ 6 00 — es oe
tenes 1 ie. Q0n. 1.90 Cob, 3 doz. in bx. 1 00@1 20 La France Laun 4 dz. 3 65
Lak . os ~~ Flakes, 50 small__ 4 80
ux Flakes, 20 large__ 4 55 YEAST
’ CAKE
Old Dutch Clean., 4 dz. 3 40 f 7
Pure, 30 1D. ¢ i 12 PLAYING CARDS SAL SODA Octagon, 968 -_-.--—- 3 90 TABLE SAUCES aah Af 270
tone oe per gee Blue Ribbon, per doz. 4 50 Granulated, 60 Ibs. cs.. 1 35 Rinso, 24g _------ fo 480 Lee & Perrin, large 575 8 lich I soci 2 ae
Seattation age a eS Bicycle, per dos Co, 470 Granulated, 18-2% Ib. ee Son bees Perin. anal2 a east wuene oe a
oo fake ee pedo, per doz.__--- 250  packeges _.__-_ 15 sree Cleanser, 48, Vengeance 160 Yeast Foam, 1% doz.-_ 1 35
13 oz. Mint Jelly, dz. 1 60 Si + on ay dea 2 ee aes as
7 oz. Cranberry Jelly, dz 90 Satolid. 3 0 ai ss ton oo, eae
POP CORN Speedee, 3 doz._____-- 0 Atte. 2 tm —
JELLY GLASSES Sure Pop, 2 Ib. bags 1 25 COD FISH eet ae ha 2 $3 weaeee ee. A
ellow, 25 lb. bags--_. 1 25 Mother Ann, 1 lb. pure 25 Wryandot. Cleaner, 248 1 60 Caper, 2 oz __._______._ 3 30 ted Star, per don ag

% Pint Tall, per doz._--. 85

 

  

22

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Clyde Taylor, Detroit
First Vice-President—M. A. Mittleman,

 

Detroit.

Vice-President—Arthur Allen, Grand
Rapids.

Vice-President — Edward Dittman,
Mount Pleasant.

Vice-President—K. Masters, Alpena.
Vice-President—Max Harriman, Lan-

sing,

Vice-President — Fred Nedwick,
inaw.

Vice-President—Richard Schmidt, Hills-
dale,

Vice-President—Edward
troit.

Vice-President—B. C.
Rapids.

Sec’y and Treas.—Joseph Burton, Lan-
sing.

Field Sec’y—O. R. Jenkins, Portland.

Yearly dues $1 per person.

Sag-

Stocker, De-

Olsee, Grand

 

 

Pressure to Reduce Margin of Mark-up

All the pressures back of the line are
in the direction of increasing the price
of shoes, but be exceedingly careful,
before you add to the price of your
shoes at retail, that you investigate and
find out how much the public will actu-
ally pay. Many a store raised its price
levels in the last quarter of 1933 and
lost its customers by that action. In
the first quarter of 1934, the majority
of these concerns lowered their retail
noted no signs of

The applause

price levels but
great popular approval.
that leads to cash register sales was
somehow missing.

What action will the retailer take in
pricing his shoes for the second quar-
ter of 1934? Will the pressure on costs
of shoes on the one side and customer
resistance on the other side force him
to reduce his gross margin of mark-up?
The consumer groups, now increasing
in power in Washington, believe that
the costs for retailing an article must
be reduced. On that platform the con-
sumer groups plan to work,

Now comes the possibility of a con-
sumer call providing that “All goods
must be marked with the price at
which they left the producer.” The
provisions of this bill remind us of that
old, oft-quoted couplet. “You may
break, you may shatter the vase, if you
will, but the scent of the roses will
linger there still.”

Years ago, Mr. Baruch, then head of
the War Industries
this same sort of legislation as a pan-

Board, proposed
acea for profiteering and what were
considered high shoe prices of that pe-
riod. Through the representatives of
the retail shoe merchants, it was point-
ed out at that time that the retailing of
shoes was an entirely different propo-
sition from the retailing of breakfast
foods and scrap tobacco and_ similar
articles of merchandise, where the
service of fitting and the element of
style did not enter into the calcula-
tions: that retail prices of shoes de-
pended on the amount of service ren-
dered; that service was just as im-
portant to the consumer as the ingre-
dients entering into shoe conservation.

If production prices are to be marked
on manufactured articles, why not go
back through the line and start at the
source. Who is going to label the cost
price on the steer when he leaves the
farm and when he goes to the stock-
vards? We have visions of seeing each
particular steer with a blanket over
him on which is marked the cost pro-
duction with the farmer’s name attach-
ed to it. Then to that will be added a

notation by the stock buyer with his

MICHIGAN

costs added and then the freight stamp
by an official of the railroad adminis-
tration. The packer will know exactly
how much that steer cost and how
much he can pay for him in order to
keep the farmer and driver out of the
class of protiteers.

Then, of course, the packer or the
country butcher will have to figure up
the price of the hide at the actual cost
per pound which he paid for the animal
on foot and stamp the price on the
hide.

The tanner in turn will be enabled
to name the price to the packer or the
country butcher. That will keep the
packer and country butcher out of the
class of profiteers and so on down the
line, through the shoe manufacturers.
wholesalers and retail merchants, and
then the consumer will be dead sure to
keep all the members of the industry in
the straight and narrow way.

Then comes the question of labor.

Every man is entitled and should
have fair and just compensation for his
labor, but no man has a right to de-
mand or expect pay for that which he
does not do. If it is profiteering to take
an extra profit on an article of mer-
chandise which has increased in value
from the time it was bought until the
time it was put on sale, it is certainly
just as wicked and malicious to demand
a thirty-six hour week and sixty-hour
pay.

And so then, if goods are to be
marked with the price at which they
left the producer, so also should labor
be marked with the same stamp. So
also should every article that is pro-
duced on the farm be marked at its
actual cost to the producer and be mer-
chandised on that basis.

Nobody wishes the farmer to make
less money; nobody wishes the labor-
ing man or salaried man to be less
prosperous and less happy; nobody
wishes the manufacturer or retail mer-
chant to be less prosperous or less
happy. But the proposition to mark a
pair of shoes with the price at which
they left the factory cannot possibly
cure-all for shoe
prices—Boot and Shoe

reducing
Recorder.

prove a

——_2-.+___
How To Impair Good Opinion of Your
Store

If your delivery service is not pay-
ing and is slowly approaching a state
of complete failure, just do the fol-
lowing things and it will die a swift
and certain death:

Always start deliveries from 20 min-
utes to a half hour late. Most house-
wives enjoy wondering just when some
much-needed article will arrive.

se sure to have the deliveryman
mud and
kitchen floor.

tramp snow all over the
This is the highlight in
the housekeeper’s day, as it enables
her to get much needed exercise with
the mop and broom.

Take Mrs. Smith's Mrs.
Brown and Mrs. Brown’s baking pow-

eggs to

der to someone else and when these
good ladies phone in about it just tell
them to straighten it out between them-
selves. Such neighborly calls between
them will build up the community
spirit and, of course, they will praise
your store and service for bringing
them together.

In emptying vinegar or kerosene
from your container to the customer’s

TRADESMAN

be sure to spill some of it on the table
or floor and the more spilled the bet-
ter, as then the purchaser will have to
re-order sooner,

Be sure to slam and bang the doors
upon entering and leaving premises.
This is a good way to announce your
arrival and departure; it also wakes
sleeping babies, soothes headaches or
jangled nerves and properly punctuates
any telephone conversations that may
be taking place.

Be sure to set canned goods and
other heavy articles on top of cookies
and cakes. This treatment often gives
them new and unexpected shapes and
color combinations. Most good cooks
like the novelty of such new designs
as are forthcoming from this treat-
ment.

The lady of the house is not the only
one to be considered, for her husband
surely takes an interest in the kitchen
and we must not forget him. An ef-
fort must be made to ingratiate our-
selves into his good graces. To do
this follow these few simple rules, they
need no explanation:

Tramp through flower beds: punch
holes in screen doors with delivery
baskets, mar the kitchen furniture with
old and worn out equipment and rough
handling of goods, kick at the dog and
scatter the children’s carts and toys if
they happen to be in or near your path
of progress.

Just cone more thing to remember:
when the cook or the lady of the house
is doing the baking on Saturday morn-
ing and offers you a nice fresh dough-
nut or cookie, refuse point blank with
a curt “No, maam,” instead of accept-
ing and then telling the lady how good
it really was.

AP

Has Over Two Million Members

No greater example of the suppres-
sion of free speech in this country is
known than that of the leading De-
troit daily newspapers, as well as
other papers about the state,
which are not permitted by Wall street
financial interests to publish news of
the Direct Credits Society, with head-
quarters in Detroit. This society has
a membership in this state of over
two million voters and is also organ-
ized in every other state of the Na-
tion, Its object is a reform of our pres-
ent monetary system, replacing it with
a new one, originated by Alfred W.
Lawson, scientist, engineer and author.

daily

 

MUTUAL

 

=

OUNDNESS
TFABILITY.

are symbolized bu

THE MICHIGAN SHOE DEALERS
MUTUAL FIRE

MUTUAL BUILDING LANSING micHiGcaAN

April 11, 1934

During the kaiser’s war he was_ in
charge of aeronautics for this Govern-
ment. He is the inventor of the air liner
and author of the first magazine pub-
lished in the interest of air navigation.

Lawson has devised a practical mon-
etary and banking system which is
easily understood and which woald de-
stroy: the power of
sharks to control the volume of money
to suit their advantage. This accounts
for the refusal of the press to print the
news of the rapid growth of this or-
ganization, which is non-political and
non-sectarian, The great work of this
society is carried on by voluntary sub-

greedy money

scription. There is no memberhsip fee
and no expenses except for printing.
Its plan of action is through petitions
to Congress, which will be presented
when some sixty per cent. of the vot-
ers of the Nation have signed the pe-
titions. Then these will be taken to
Washington and presented by a large
delegation of members.

Every red blooded American should
become acquainted with the details of
the plan of the Direct Credits Society.
The indications are that the changes
now being made in our present mone-
tary system will not give the relief that

‘is needed and the power of Wall street

will continue to menace the welfare of
E. B. Stebbins.
Se
New Popularity of Collards as Sub-
stitute for Cabbage
Collards, 4

the people.

southern substitute for
Winter cabbage of the north, are be-
coming more popular in other sections
of the United States
Bureau of Home Economics points out

country. The

that better distribution methods are

now carrying the vegetable to the
northern consumer at a slightly larger
price than for kale but generally at a
smaller cost than for spinach.

Collards contain many essential vita-
mins and are suitable for preparation
in a wide variety of forms, thus being
more likely to be suitable for persons
who avoid some of the other leafy
vegetables.

The leaves of collards are large and
grow in tufts or rosettes which in
some places reach a height of 3 or 4
feet. The term of collard is sometimes
used for young leaves of cabbage, but
it is more generally used to designate
this unique

cabbage.

southern species of the

 

Excesses to-day exact to-morrow.

 

INSURANCE

INSURANCE COMPANY

 

 

 

 

 

 

April 11, 1934

OUT AROUND
(Continued from page 9)
church has taken in about 1,000 new
members during the past five years,
which is the most remarkable record
ever made by any church in this city
conducted along liberal lines. No one
has ever approached Dr. Fifield in cre-
ating a great cohesive organization of
Christian workers in this city in so
short a space of time as he has done.

Postoffice service is getting to be a
good deal of a joke. In towns like
Charlotte and South Haven practically
no service is rendered after Saturday
noon. Patrons who have lock boxes
can obtain access to any mail which
happens to be in their boxes, but other
patrons cannot secure any service be-
tween Saturday noon and Monday
morning. When I think of the myriads
of cheap men who are drawing annual
salaries of $15,000 per year in Wash-
ington as heads of recently created de-
partments in the NRA and other bu-
reaus—men who could not possibly
secure more than $1,800 per year on
their merits—I cannot help feeling that
some things in our Government are
very peculiar, to say the least.

Gen. Schouten kindly sends me the
following extract from a book whose
title he has forgotten:

Many men, possibly a majority, have
sufficient equipment for at least a fair
measure of success, yet all but a few
are downright failures, passing their
lives in helpless dependence, glad to
sell themselves for a small part of the
value they create. For this there are
two meain reasons:

1. That only a few men have the
sefl-restraint to resist the temptings of
a small pleasure to-day in order to gain
a larger to-morrow or next day.

2. That few men possess the power
of continuous concentration. Most of
us cannot concentrate at all; any slight
distraction suffices to disrupt and de-
stroy the whole train of thought. A
good many can concentrate for a few
hours, for a week or so, for two or
three months, but there comes a small
achievement and it satisfies, or a small
discouragement and it disheartens.
Only to the rare few is given the power
to concentrate steadily, year in and
year out, through good and evil event
or report.

Riverdale, April 9—The writer has
been flattened out for over a month
with the flu and pneumonia.

I am feeling pretty shaky, but man-
age to get into the store for a little
while now and then.

You are keeping up the fight for the
average man as usual, for which we
shall always be indebted to you.

Wm. Horton.

Cadillac, April 2—Mr. Stowe, I note
your letter in last week’s issue which
is a petition to our “Great President”
and I want vou to send me some so
that we can get in on it here in Cadil-
lac.

But, Mr. Stowe, don’t you think you
would be wise while you are doing all
this work, if you would suggest to the
President or petition Congress for an
amendment to the the constitution or
whatever it will take to compel anyone
engaged in the retail business to live
in the county where he operates. This
will have to be done in the long run.
Why not now?

MICHIGAN

In my opinion we never will be able
to stage a real comeback until this is
done, for there is too much going out
for what there is coming in. Here in
Cadillac we have some real sender outs
—Lyric Theater, Woolworth, Metro-
politan, two A & P’s, Kroger, Mont-
gomery Ward, J. C. Penney, gas com-
pany, Consumers Power Co., Bell Tel-
ephone Co. and Standard Oil Co.
These constitute much of our largest
business. Can you see where they will
ever pay a bank one cent’s interest to
be returned on savings or where they
will ever furnish capital stock for a
bank? I know you can see where a
bank will lose its money if it under-
takes to compete with these organiza-
tions. Can you see where they will
ever furnish capital for any industry
to furnish labor for their customers and
be real community builders, as other
merchants have done in the past? No,
they are community destroyers. Can
you see where it would be worth while
for our home merchants to try to build
up anything when these chiselers are
sure to reap the harvest?

Don’s you think there should be a
law to prohibit any group of merchants
from coming out in the field and cop-
ping all the business? They certainly
would do it if they could. They are so
hungry for business they do not know
when they have had enough, neither do
they care for anyone else and everyone
has felt their presence, whether he be
merchant, laboring man, hotel man,
preacher or what not.

I could say lots, but will be glad to
hear what you think of the idea which
! have advanced.

George E. Leutzinger.

My impression is that such an enact-
ment as Mr. Leutzinger proposes
would not receive the approbation of
the courts, because it would be char-
acterized as class legislation. I have
therefore submitted the matter to an
attorney, who will look the authorities
up carefully and report his findings to
us at an early date.

E. A. Stowe.

Expcted Explanation fo the New Deal

The general economic situation fur-
nishes a peculiar picture at the present
time. In spite of the confusion in the
minds of business men and investors
by the lack of confidence in politics,
business continues to be fairly good.
It is also believed that industry is likely
to go ahead during the coming months.
Authentic reports indicate that Febru-
ary and March had a seasonal increase
of 4 per cent. with steel mills antici-
pating large orders and the produc-
tion in the automobile industry reach-
ing a new high since April, 1931, and
the production schedule calling for an
increase for April, Retail trade figures
show a decided increase over a year
ago.

The existence of low money rates,
successful refunding of the Govern-
ment bonds last week and the possi-
bility that business sentiment and ex-
tension of credits by the Government
will create new confidence. It is ex-
pected that the summer’s business will
show a decided increase over a year
ago.

The Administration will come out
with an explanation of the new deal
and its various workings which may
restore the confidence that was parti-
ally lost the first few months of this
year. J. H. Petter.

—__+---—
Probably Right

Say, Bill, if you had five bucks in
your pocket, what would you think?

Bill: I’d think I had somebody else’s
pants on.

TRADESMAN

Six Per Cent Just Opening to Chiselers

Although administration officials and
members of the code authority main-
tain that the Food and Grocery Code
adequately serves the retail meat trade,
prominent meat dealers cite the 6 per
cent. allowance for wages in the loss
limitation provisions, just ordered by
Administrator Johnson as proof that
the problems of meat retailing, which
differ widely from those of gorcers,
have been given little if any considera-
tion in formulating that code.

The average wage bill as a per cent.
of meat sales is 11 to 15 per cent., ac-
cording to an analysis of the records of
140 markets in several Eastern and
Middle Western cities.

It was found that for all of the stores
studied, the larger the business done,
the smaller the wage bill as a per cent.
of sales. These additional facts
brought out:

The stores classified as “less-than-
one-man” — that is,
small a volume fully to occupy the
time of one man, and almost certain

were

stores

to be unsuccessful if one is emploved—
had a wage bill as a per cent. of sales
of from 20 to 24.

In one-man stores, the characteristic
wage bill is from 13 to 17 per cent.
of sales.

In two man
trom 11 to 15.

For three-man stores it is 10 to 14.

For four-man or larger stores the
wage allowance constitutes 8 to 12 per
cent. of sales.

Stores making a profit have a rela-
tively smaller wage bill in terms of
sales than those suffering a loss.

In the group whose small
runs the wage percentage up to 20 to
24 per cent. may also be included the
meat department in many a city unit of
the large national chain systems, which
employ help out of proportion to the
volume of the store’s meat business.
There you may find a manager and
helper working behind a long sixty-
foot counter, capable of serving several
times the amount of trade called upon.
Presuming that these men are paid ac-
cording to the union scale, such a
store’s meat department is operated at
a loss. The grocery code’s 6 per cent.
minimum mark-up for labor cost en-
ables this store to use meat as a low
price leader, forcing a price war in the
neighborhood, continuing the same ru-
inous price slashing so far as meat are
concerned, which Administrator Smith
thought would be eliminated.

——_>--~»—
Says Blue Eagle Is Not a Woodpecker

The NRA evidently has made a de-
cided impression on a certain New
York humorist whose column of hu-
mor is syndicated in various metropol-
itan papers in all sections of the coun-
try. In a recent issue, he dropped his
for the moment and became
serious. He heads his article, “The
Blue Eagle Pledge,’ and comes out
flat-footed for the NRA bird. He says:

“T PROMISE

“To support the code and cut the
arguments.

“To give the iron ear to the fellow
who has all those reasons why it won’t
work.

“To bear in mind that, after all, this
time Uncle Sam is not asking me to
leave my home and my family and

stores the amount is

volume

 

humor

with too’

23

show a machine gun squad that I can
take it.

“To realize that patriotism is patriot-
ims, even when there are no bugles.

“To regard the Blue Eagle as a Blue
Kagle and not as a _Chisel-beaked
woodpecker.

“To remember that I have an obli-
gation to do something more than stick
a picture of a bird in a front window.

“To realize that the slogan is, ‘We
Do Our Part,’ and not, ‘We Dupe Our
Partner.’

“To develop a healthy hatred of
trickery, chiseling and the old
around.’

‘run-

“To have no time for the fellow who
would plan that
might cost him $500 a year loss than
to support a plan that would enable
ten million people to eat regularly.

rather obstruct a

“To think what a mess it would be
if we had left it all to Congress.

“To remember that the only differ-
this
and a slacker in the Kaiser’s war is that
the slacker in the

ence between a slacker in crisis

Kaiser's war had

more good reasons to be scared stiff.

 

“To remember that we were all
shouting for ‘a President who would
do something.’ ”

o oe

ACTIVE MARKETS InN:

Home Owners Loan
U. S. Liberties
Municipals

Public Utilities
Real Estates
Corporations
industrials

Stocks

Trading Department

J. H. Petter & Co.

INVESTMENT BANKERS
Grand Rapids Muskegon
Phone 94-417 Phone 23-496

 

 

 

Phone 89574
John L. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five ¢ents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

I WILL BUY YOUR MERCHANDISE FCR CASH
Dry Goods, Clothing, Shoes, Ready-to-
Wear, Furnishings, Groceries, Furniture,
Hardware, Etc. Will buy entire stock and
fixtures, or any part. Also short leases
taken over. All transactions confidential.
Write, Phone, or Wire
LOUIS LEVINSOHN
Phone 27406 655 So. Park St.
Saginaw, Michigan
POSITION WANTED—ADVERTISING,
WINDOWS. and CARDS. FOURTEEN
YEARS’ EXPERIENCE in DEPART-
MENT STORES. INTERVIEWS at MY
EXPENSE. BEST of REFERENCES.
Jay I’. Conover, Holland, New York. 638

 

 

 

 

 

MICHIGAN

TRADESMAN

April 11, 1934

 

THE SYCAMORE

Include One In Your Planting List
Theodore Roosevelt is given credit
for saying, “With trees it’s a long time
between crops,” thus pithily expressing
an important fact to which many have
been blind but which Nature from the
beginning has made obvious. So obvi-
ous, indeed, that we are amazed as well
as indignant that our predecessors
have, in the older sections of our coun-
try, wastefully denuded the land of its
original forest growth. We cannot
quickly undo the results of this gigan-
tic error. All we can do is to conserve
the little that is left and plant anew.

In planting, whether it is placing a
single shade tree on a lot, or sowing
bushels of tree seed on a wide area of
cut-over land, it stands us in hand to
look to the future aspect of Roosevelt's
saying and select wisely what we shall
plant.

With this fully in mind I want to
bring the sycamore to the attention of
Tradesman readers. Although I was
familiar with this tree in Southern
Michigan, I cannot remember anyone’s
planting oue there. I believe this was
because the sycamore was considered
a lowland tree—people did not know
it could be grown on higher ground by
giving the roots plenty of water.

After coming to California I came to
know a_ beautiful park, Sycamore
Grove, in Los Angeles, famous for its
fine old trees. Of late years I fre-
quently see young sycamores used in
landscaping.

Recently I became especially inter-
ested in this tree. To learn more about
it I went to Mr. Frank Shearer, who
before coming to the United States
had charge of the Royal Botanic Gar-
dens of Edinburgh, Scotland. The past
twenty-four years he has been superin-
tendent of the park system of Los
Angeles,

Mr. Shearer regards the sycamore
so highly that he uses it by the thou-
sand. He granted me a long interview,
from which I wrote “A Plea for the
Picturesque Sycamore,” which was
published in the Los Angeles Saturday
Night. Through the courtesy of that
publication I am permitted to quote
from the article.

“Wherever there is the right situa-
tion for it,” Mr, Shearer began, “I un-
hesitatingly recommend the sycamore,
or rather the tree commonly so called,
which strictly speaking is not a syca-
more at all. The word originally was
applied to the fig mulberry, which was
the sycamore of the Bible.

What we call a sycamore is really a
plane tree, a Platanus. Of this genus
We need consider only three species:
the American plane tree or American
sycamore of the Northern, Eastern,
and as far West as Texas, Southern
United States, often called the button-
ball or buttonwood; next the Platanus
orientalis in the one variety known as
the London plane tree, which is be-
lieved to be a natural hybrid originat-
ing in Kew gardens, between the but-
tonwood and the plane tree of the
Orient; lastly, the California sycamore,
a native of Southwestern United
States .

“All three are remarkable for rapid
growth, strong vitality, beauty of foli-

Sta eeate ag NEE Sg FIN OF a arm

age, and for picturesqueness. All at-
tain great size but can be held back.
in some measure, by pruning.

“Thus far free from the ravages of
insect pests, the only enemy to be
feared is a fungus that in some locali-
ties attacks the buttonwood.

“All prefer rich soil and need mois-
ture at the roots, in a state of nature
thriving best along water courses. All
can stand some hardship, often living
and growing under conditions far from
favorable.

“Each has its individual points of
superiority, The buttonwood, native
to practically all the United States
East of the Mississippi and also to
Arkansas, Louisiana, and Texas, is
hard to excel. Of the three it may be
the safest for general planting in that
whole region. The sycamore lumber
of the market is from the buttonwood,
the sources of supply being mainly the
forests of Arkansas, Tennessee, Ken-
tucky, and Virginia. When quarter-
sawed its boards show a large flake,
which with its fairly fine texture and
rich deep golden color makes it espe-
cially desirable for furniture and inte-
rior finish,

“The London plane tree, often called
here the European sycamore, is the one
tree that has flourished amid the fogs,
soot, smoke, dust, and dirt of London,
and has withstood even the encroach-
ments of asphalt and concrete, and the
jostling of humanity.

“Having the hybrid characteristics
of variation, one specimen will take
after its oriental parent and have deep-
ly cleft leaves, while another, near by,
will have leaves like those of the but-
tonwood.

“In this country the London plane
will grow as far North as Massachu-
and is deemed the best Platanus for
large cities. Furnishing a dense shade
it is hardly equalled for lawns, and is
especially fine for highways where a
tree of strictly conventional shape is
desired. Although it is distinguished
by a slight ‘weeping’ tendency at the
ends of the twigs, and is thought by its
admirers to have the handsomer head
of the two, it so closely resembles the
buttonwood that many cannot. tell
them apart.

Next Mr. Shearer told me about the
California sycamore, the Platanus ra-
cemosa. “Before there was irrigation,
this, of all deciduous trees, best held its
own in the arid, unfriendly atmosphere
of this region. Probably it is a variety
of the buttonwood, an adaptation to the
condition that existed here. Mother
Nature may have induced a deeper
cleavage of the buttonwood leaf, to
give a longer edge for sucking in what
little moisture this dry air afforded:
and a heavier down on both the upper
and lower sides of the young leaves,
for their protection from devastating
desert winds. The furry coating of its
new leaves shows wonderful tints of
color, and its bark, often white in color,
has a particularly handsome mottling.
Its irregular habits of growth, accen-
tuated by its other pleasing character-
istics, make it invaluable for landscape
architecture, since it has a picturesque-
ness unsurpassed by any tree.”

As this tree will not thrive North of
Mason and Dixon’s line, I will not go

into further detail about it. I am sorry
it cannot be grown where the Trades-
man circulates. However, for planting
in private grounds, in forty-nine cases
out of fifty, the buttonwood or the Lon-
don plane is more available. For this
reason they are largely used in South-
ern California. Both are splendid
trees. As to the California sycamore,
a single full-grown specimen needs
more space than is found on an aver-
age lot; and for the right effect it
should be planted in a clump of several
trees—a grove of some acres is better.

Californians are very proud of their
racemosa, an dwhere it can be rightly
placed, it justly merits this pride. A
little flaunting of their favorite should
be allowed, when it has to be admitted
that neither elms nor maples are gen-
erally successful here. Mr. Shearer
thinks that perhaps the racemosa
might be grown from seed in the
North and East, but that under the
changed conditions it would revert to
type and become a buttonwood.

While I do not claim to be an
authority, I believe the buttonwood
and probably the London plane would
grow anywhere in the Lower Penin-
sula of Michigan, although I cannot re-
call ever seeing either in Manistee
county, during the twenty years we
lived there. But both trees certainly
can endure severe cold. I think if any-
one in that region wants to try a but-
tonwood, he will be likely to succeed
if he bears in mind that he has more to
fear from drouth in summer than from
freezing in winter.
sometimes attain great
size. In a contest for locating the larg-
est non-nut hardwood in the United
States, a Buttonwood near Worthing-
ton, Indiana, won out, its height being
150 feet and its trunk having a circum-
ference of forty-five feet, twelve in-
ches above ground. Near Constanti-
nople is an oriental plane tree, 2,000 or
more years old, whose trunk is 165 feet
in circumference.

Sycamores

Drawn from reading and my own
observation, the closing paragraph of
the article read thus:

“Let me say now that it is not their
potential size, nor their historic asso-
ciations, nor their useful and practicai
merits, nor yet their unquestioned
beauty and distinction and picturesque-
ness, that give the plane trees their
chief claim. Besides all these definite
and tangible merits, they have that in-
definite, intangible, indescribable some-
thing that in a person we call charm.”

Just as with people, some have it,
others perhaps equally worthy lack it,
so it is with trees. It is that quality
in a tree that endears it and vastly en-
hances the enjoyment and appreciation
which humanity has for its beauty and
distinction.

In all ages men have felt the spell of
the plane tree. Tradition has it that
when he invaded Greece, Xerxes was
so delighted with it that he encircled
one with a collar of gold, and stamped
a figure of it on a gold medal which
he always wore.

In his “Sylva” Evelyn quaintly
writes of “the incomparable and shady
Platanus ,that so beautiful and pre-
cious tree which we read the Romans
brought out of the Levant and culti-
vated with so much industry and cost,

for its stately head only; that they
would irrigate them with wine instead
of water.” Ella M. Rogers.

—_~+-+___
Detroit Strike Situation Still Pre-
carious

The settlement of the strike in
the Motor Products Co. in Detroit
is increasing hopes that the gen-
eral strike threatened in the auto-
mobile industry by the die mak-
ers’ organization may still be
avoided.

The strikers who have agreed
to resume work on the promise of
a 10 per cent pay increase are also
members of the Mechanics Educa-
tion Society, the independent
union, which has issued the ulti-
matum to the automobile manu-
facturers.

Nevertheless, the situation in
Detroit is still regarded as very
precarious. The motor industry,
it is said, is not in a position to
grant further wage increases, nor
can it afford to yield to the de-
mand of a special privileged
group.

Another complication in the
situation arises from opposition of
local A. F. of L. unions to the
Automobile Labor Board. The
open challenge of the board's
method by direct complaint to the
President does not enhance the
board's prestige as a strike arbi-
trator, it is held.

—~+~-.____
Industrial Opposition to NRA

Industrial disappointment over
the failure of the wage increases
recently granted to stem the rising
tide of labor unrest is held to be
one of the main causes of the cur-
rent apparent disaffection with
the NRA.

The NRA, because of its emer-
gency character, is unable to give
industry the permanent relief
from the anti-trust laws that it de-
sires. The benefits that NRA has
been conferring upon business are
quickly revocable, it is said, when-
ever the opposition to higher
Prices increases. The unionization
of labor, on the other hand, will
be a permanent fact for industry
to deal with even after the NRA
may have lapsed.

Many in industry feel, there-
fore, that a termination of the
NRA, if it meant withdrawal of
official support from organized
labor, would do more good for
industry in the end than the pres-
ent, merely temporary, protection
from anti-trust law prosecutions.

—_r-22—____
Corporations Wound Up
The following Michigan corporations
have recently filed notices of dissolu-
tion.
Heiman’s, Inc., Detroit.
Meyer Warren Ave. Jewelry Co.,
Detroit.
Schulte-Keuler Products, Inc., Pon-
tiac.
Wolverine Fish Co., Detroit,
Muir Elevator Co., Muir.

General Cement Products Corp.,
Flint.
Studebaker Pierce-Arrow Rockne

Sales Corp., Detroit.
Shore Line Rural Telephone Co.,
Empire.

 

 

 

iindiiliases Me abate

RY

 

 

>
,
’

t
p
;

 

 

7 GOOD REASONS‘ WHY
YOU SHOULD STOCK

W. R. Roach & _—
Co., Grand Rap- brand eet
Betumre \
Ae ae

ide, eaniatain you Rnow = a anieeen

  

seven modern

Michigan facto-

  

ries for the can-
ning of Products
grown by Michi-
gan farmers.

Od

 

 

SEEDS

A A A
Distributors of
PINE TREE BRAND FARM SEEDS
Inoculation Semesan

7 ‘
Bulk GARDEN SEEDS Packet
Vegetables and Flowers

We Specialize in
LAWN GRASS and GOLF COURSE
Mixtures

Wholesale Only

A
INSTANT SERVICE

 

Write for our Special Prices

AK
ALFRED J. BROWN SEED CO.

25-29 Campau Ave. Telephone 9-4451 Grand Rapids, Mich.

 

 

 

 

 

 

 

 

CONSTANT

MUTUAL -
DIVIDENDS

We have returned $3.021225.71
fo our policyholders in the past
four years. This substantial
SAVING inpremium cost ts
sound evidence of our constant

dependability .-

MICHIGAN MILLERS MUTUAL
FIRE INSURANCE COMPANY

represented by--

THE MILL MUTUALS AGENCY

LANSING * GRAND RAPIDS * DETRON

 

 

 

 

 

C.W. MILLS
PAPER CO.

Grand Rapids

Distributors of known brands that satisfy
including:
SEALRIGHT CONTAINERS
SEALRIGHT BOTTLE CAPS
E. Z. OPENER BAGS
CANCO BUTTER JARS
KING WILLIAM BUTCHER PAPER
ORANGE HARDWARE PAPER
SUMMIT CREPE TISSUE ROLLS
CHARMIN CREPE TISSUE
PUBLIC SERVICE CABINET TOWELS

NO WASTE CABINET TISSUE

 

 

 

 

 

 

SPRING TONIC
for your business

PEP up your coffee business this

Spring by pushing Chase &
Sanborn’s Dated Coffee, the fast-
est selling coffee on the market
today. People are on their guard

 

against stale coffee and are insist-
ing on this high quality coffee
that’s always fresh. Cater to this

 

trend in coffee buying. Recommend Dated Cof-
fee; feature it in your store advertising and dis-

plays. Your sales and profits will show new life.

CHASE & SANBORN’S
DATED COFFEE

WE DO OUR PART A Product of
STANDARD BRANDS INCORPORATED

 

 

 

 

BISCUITS
oY

Hekman
MAY BE BOUGHT
NBG: Molo aaphst tore
AND SOLD
WITH PRIDE

 

 

 

Quaker Products

Quality --- Purity --- Flavor

A few of the many items packed under this popular brand.

CANNED VEGETABLES

{
CANNED FRUIT
| PRESERVES

DRIED FRUIT

PEANUT BUTTER

COFFEE
SPICES
SALAD DRESSING

Sold by Independent Dealers Only.

LEE & CADY

— el ee ell Re ee

 

 

 

ERE ee :