LES YZ CRM FEELS NG SEQIEY ro Ata ne Ay a d gy EN a fe Ne EN See G) &y ( ), eee se SCS WAS yy. ey) SF — S/ Z 1 — 5 ae V4) > S i <2 S \ ; h } g : = ee ee tae LEST. 1838 4 Gee TRADESMAN COMPANY, PUBLISHERS 292509) PIAS : EAE MITC OK FSS IE ELE IERIE Fifty-first Year GRAND RAPIDS, WEDNESDAY, APRIL 18, 1934 Number 2639 ES gr wage ge gra Breathes there the man with soul so dead, Who never to himself hath said: PATRIOTISM ‘“This is my own, my native land!”’ Whose heart hath ne’er within him burned, C7 OWT OLD As home his footsteps he hath turned From wandering on a foreign strand? If such there breathe, go, mark him well: For him no minstrel raptures swell; High though his titles, proud his name, Boundless his wealth as wish can claim: Despite those titles, power and pelf, The wretch, concentered all in self, Living, shall forfeit fair renown, And, doubly dying, shall go down ) ) ) ) ? 3 To the vile dust from whence he sprung, } } ) ! } } } Unwept, unhonored and unsung. Sir Walter Scott, in Lay of the Last Minstrel PATRIOT DAY IS APRIL 19 TREES I think that I shall never see A poem lovely asa tree: A tree whose hungry mouth is prest Against the earth's sweet flowing breast; A tree that looks at God all day And lifts her leafy arms to pray; A tree that may in summer wear A nest of robins in her hair; Upon whose bosom snow has lain: Who intimately lives with rain. ; Poems were made by fools like me, But only God can make a tree. Joyce Kilmer. ARBOR DAY IS APRIL 22 COMI CPWES What every— ceeniaan A’ SHOE DEALERS” gh represents a real adventure in thrift ~— - - becaus 2G lt saves you money — dividends to policy- holders, of 25 to 30 per cent since organization, i #2 | is a record to be proud of. > © t lt saves worry—prompt and careful adjust- ' ments. | is | It saves costly errors—our insurance auditing | service meets a popular and growing need. > MICHIGAN oe SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mufual Building - + + Lansing, Michigan 4 i wet ow oe. het ae 2 ON eel Aa Ate 6 ied ine AI kc aa Slama lta, GBI ee te Bie hee ORE a Mer Scan ont ; wend F KF ifty-first Year GRAND RAPIDS, WEDNESDAY, APRIL 18, 1934 Number 2639 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATESare as follows: $3. per year, if paid strictly in ad vance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postotice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M.GOLDING _ Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions SOME TRENDS OF TRADE Sidelights on the General Business Situation Business is on the upgrade in the United States and through most of the world, and while foolish blunders will continue to be made by individual business men and by congressional and administration leaders, we are inclined to string along with Mr. Taylor of the Steel Corporation and Mr. Sloan of General Motors in believing that noth- ing can stop the return toward better times. The Roosevelt “luck,” which has been mentioned so often, even extends to special co-operation from Mother Nature. The weather studies made by the International Economic Research Bureau indicate that the country will have one of the earliest and driest Springs in many years—a Spring that will create a surprisingly large volume of business for retailers, motor com- panies, gasoline producers, etc., and with the resulting beneficial influence on car loadings, bank clearings and the general business situation. Even the cold, stormy Winter stimulated to an extraordinary degree retail sales of clothing, shoes, coal and heating equip- ment. The severe drought in agricul- tural areas, predicted for the Summer, will cut production and raise prices even more effectively than any of the plans coming out of Secretary Wal- lace’s office. Not all of the cold figures are in, but it is apparent that Easter shopping added generously to the uptrend of consumer buying that had been in evi- dence for several weeks. The reports for the first six merchandising chains to report March business show an in- crease of 36.6 per cent. over 1933, whereas February gained 15.6 per cent. over the same month last year. This substantial increase in retail trade is traceable to the cumulative effect of Government disbursements, to in- creased employment, to wage increases, and the bank holiday last March. General Electric has set up a plan to split profits with its 50,000 workers. They will get 12% per cent. of the net remaining after common stock earns 8 per cent. of the average book value. According to leading American and sritish economists, the world will see very low money rates for a number of years to come. An example of this is the current refunding of more than $1,000,000,000 worth of 414 per cent. Liberty Bonds into new 3'4 per cent. bonds. If long-term money rates con- tinue low, it should enable private in- dustry to finance itself without great dependence on the National treasury, and it should encourage the starting of long-time projects by private business. Administration headquarters are completing plans for a new recovery drive during the mid-Spring and early Summer months, and plans in process of formulation take in the use of RFC, HOLC, PWA _ and_ other agencies. It is expected to be the most courageous move toward industrial and economic recovery since Mr. Roosevelt took office. Government expenditures in the current fiscal year are running at the rate of $2,000,000,000 less than called for in the President’s budget message. This is a reserve he can call upon if needed. A total of 4,592,000 more workers had regular jobs in February, 1934, than in March, 1933, when employment reached its lowest point, according to estimates made by the National Indus- trial Conference Board. Their figures show that there were 8,610,000 unem- ployed workers in February, but all emergency workers employed under Government auspices were counted as unemployed. In that month the CWA employed upward of 4,000,000 workers. Car loadings for the current weeks are running from 70 to 75 per cent. of the average for the corresponding weeks of the ten preceding years. Mis- cellaneous freight and l.c.l. shipments (the two best indices of current con- sumption) are improving more rapidly than other divisions of freight. spending Railroad shippers have informed the American Railway Association that their freight car needs for the second quarter will be about 10.7 per cent. in excess of their actual loadings in the last period of last year. For the first three months of the year, they put their demands at 6.5 per cent. ahead of a year ago, but as it turned out loadings were 20 per cent. ahead, The largest estimated increase is 27.5 per cent. in the Great Lakes section, followed by 21.1 per cent. in the Ohio Valley. For the first time since 1930, rail- roads are pushing maintenance work and first quarter expenditures for this purpose were $25,000,000 greater than last year. Presidents and other public officials may talk themselves blue in the face in urging railroad directors to spend money for improvements, but it takes sharp gains in the movement of freight and passenger travel to produce results. Average weekly earnings of all wage earners in manufacturing industries rose from $18.99 in January to $19.81 in February, and reached a point 36 per cent. above the low of $14.50 in March, 1933. At last the world has made on the huge stocks on hand of copper, and some of the inroads leading producers have stepped up their mining schedules by 50 per cent. Output of the indus- try as a whole is currently between 20 and 25 per cent. of capacity. 3ased on reports for the first twenty days of the month, the March total of passenger car sales seems reasonably certain of exceeding the combined Jan- uary and February total of 155,000 units. Because of inadequate dealer stocks sales in the first quarter are not considered a true gauge of the actual retail demand. March output of 300,000 units greatly topped sales, but this is not necessarily a reflection of lagging retail demand. The output figures in- clude production in the United States and Canada for both foreign and do- mestic retail sales. Business has improved to such an extent in Detroit that the fifty-five largest moving picture theatres have increased their admission prices. According to a Chicago dispatch to the Wall Street Journal, the principal soap makers of the country had a March volume which practically equaled the 1929 rate. On the Friday before Easter, the New York department store with the poorest showing increased its business 50 per cent. over last year, while the best showing was a 150 per cent, gain. Sales of stores in the New York met- ropolitan area for the first fifteen days of March gained 36.4 per cent, over last year. The improvement in the automobile business spreads out in all directions. For example, employment in the four plants making Perfect Circle piston rings touched a new all-time high on April 1, when 1,209 persons were listed on the company records. More of their piston rings were sold during the first quarter than in any other three months in the company’s history. An analysis of March sales of Ford cars shows that 60 per cent. were of the de luxe type. This ratio is in contrast to the 1933 when the percentage was only 44. Since the first of the year the ratio of de luxe to standard models has been rising steadily. Advance require- ments for April indicate that 70 per cent. of the cars would be of de luxe type. This Ford model sells for $40 more than the standard car. Net operating income for all Class 1 railroads is currently 191 per cent. above the 1932 level. There seem to be very few industries in the country which have to make comparisons with 1933 in order to show an increase. People want more things—and better things than they now have. This was illustrated in a check-up among 6,000 retail outlets just completed by the re- frigeration and air-conditioning divi- sions of Frigidaire Corporation. Rec- ords show the pre-Easter showroom traffic in history. greatest Watch for a grand row in drug cir- cles when R. H. Macy & Co. and other believers in price-cutting, start attack- “dozen-lot” amendment to the Drug ing the Retail General Johnson signed he first of the month. According to this amendment no drug, Code which cosmetic, toilet article, or drug sundry can be sold by a retailer in any trading area below the manufacturer’s whole- sale list price per dozen. ee Retail Sales Continue Good Developments last week in Congress particular interest with most of the bills not being completed, were without probably awaiting the course to be pur- sued by the President. The business and economic situation gave evidence that decision will have to be made with respect to reform or recovery. There seenis to be a growing reaction throughout the country and in the Government against radicalism and re- form. Regardless of what focuses the attention of the people on this sub- ject at this time, many policies pur- sued in the past account for the devel- opment. We have been reversing the usual process of recovery inasmuch as in the past industrial production and purchas- ing power preceded higher prices and wages. The NRA at least had a hand in the higher prices causing consumer resistance and labor demanding more. The capital goods industry has not re- This undoubtedly accounts for the demand by many for lessening of the securities act liabilities. This is expected to start the flow of new capi- tal into industry which may solve the problem of the capital goods industry. Sometime ago the President stated that the absorption of the unemployed by private industry and private financ- ing of industry would have to follow. Accordingly, he may seize upon the present sentiment and follow a more conservative policy with less attempts to change human nature. This turn in policy will be very encouraging, New business coming from the con- sumers of steel products following all around advances in price of finished steel and pig iron has acted for increase in these operations, Retail sales con- tinue good with the concensus of opin- ion being that business in April will level off, with May and June still rep- resenting an uncertain picture. J. H. Petter. covered. MICHIGAN TRADESMAN April 18, 19384 Lines of Interest to Grand Rapids Council Automobile manufacturing concerns are perfecting and building horns for their cars that come mighty near wak- ing the dead by their tremendous noise. The only reason we can figure out for all the noise incorporated is for the convenience of the crazy, sense- less drivers who want to warn all the poor pedestrians that they are in a ter- rible hurry going no place and must have a clear right-of-way to do so re- gardless of signals or personal and property rights. There can be no ques- tion about who has the right of way when the life of a pedestrian is at stake. The pedestrian is entitled to every consideration by the motorist. The courts have often held that once a pedestrian has stepped into the street under the protection of a “go” light he is entitled to a safe passage across, regardless of light changes while he is enroute. That decree would seem to infer that the motorist has a pretty heavy responsibility in the mat- ter, and makes him legally as well as morally liable for the safety of per- sons on foot. Approximately one-half of all motor-vehicle deaths occur to victims on foot, and there is an added touch of tragedy in the fact that a great many of the victims are innocent little children. One and the only way to preserve life and limb is for every- one to drive carefully at all times. In darkest Africa two natives were watching a leopard chasing a large, fat man. “Can you spot the winner?” asked one. “The winner is spotted,” replied the other, The recent Government order to turn in all gold disclosed some amus- ing habits. One elderly spinster of Boston astonished the teller of a bank by handing in a bag of walnuts to be exchanged for bills. In order to out- wit possible burglars, she had extract- ed the meat from the walnuts, had in- serted a gold piece in each nut, and then glued the shells together. With advance of civilization so ad- vances various menaces to health and happiness. Among the many germs and microbes that rear their filthy heads to menace public health is one that is apparently quite deadly and is a new-comer to medical circles in America and -has been traced to dis- ease carriers who occupied quarters in one of the popular hotels in Chicago during the summer and fall of 1933. Amoebic dysentery is of Oriental ori- gin but has been transmitted to the middle-west in recent months. Many victims throughout the United States have traced the origin of their affliction to a visit to the World’s Fair at Chi- cago and to a certain hotel in that city. Many fatalities have resulted and a few have recovered to a certain de- gree from the attacks of the germ. The fatality of the infection has been made manifest by the death Saturday eve- ning of Raymond Carley, electrical in- spector, and city employee in the elec- trical department for 13 years. Every- thing that medical experts in the city could do was done to save Mr. Carley from the ravages of the disease, but after six months of a grim and deter- mined fight the victim succumbed to the infection. When one goes vacation- ing or makes a business trip from the confines of the security of his home, it seems that it is quite necessary that one take every precaution as to food and drink in order to preserve ‘one’s health from the invasion of the con- stantly growing myriads of death deal- ing germs. The local newspaper which offered $1 for each Embarrassing Moments’ letter accepted by the editor, received the following: “Dear Editor: I entered my house last night and caught another man with my wife. I was indeed embarrassed. Please send $2 as my wife was also embarrassed.” The editor read the letter and sent the man $3 with this note: “We don’t wish to cheat you. We feel that the other man must have been somewhat embarrassed also.” The Grand Rapids Sales Promotion Association Club held a food show at the store of John Borgman, 758 Frank- lin street, last Saturday. The boys re- port a good attendance and a very sat- isfactory business. Many salesmen puzzle their heads over the whereabouts of business. Well, business is where you go to look for it. It isn’t where you don’t go. Norman Boss, local representative for Proctor & Gamble, bakery division, spent the week end with his parents, Mr. and Mrs. William Boss, of Sand Lake. Counselor John B. Olney of 1305 Sherman street, is stepping into some nice business these days. We take the hint from the fact that his cigar bill is mounting weekly. When a man in- vests in many smokes at one time there is very little doubt but what there is something behind the act. We con- gratulate John and attribute his suc- cess to but one thing, which he does well—work. Jimmy Malloy and wife have moved to Detroit, where he is associated with George Hudson in the promotion and sale of Blue Suds, a cleaning agent. Herbert Hudnut, local representa- tive for Ransom & Randolph, dental supplies, put in a busy week last week contacting visitors to the Michigan Dental Association convention. He re- ports a very substantial increase in business. Darcey Wilcox, special representa- tive for Libby, McNeil & Libby, is doing special work in Cincinnati terri- tory. He expects to be gone about six weeks. Past Counselor Dan Viergever, field representative for the Olds Motor Works, has been transferred from Rochester, N.Y., to Duluth, Minn. His present address is the Duluth Hotei and he will be glad to hear from any of his old friends.. Gordon Bailey, Michigan represen- tative for the Congress Cigar Co., Newark, N. J., manufacturers of La Palina cigars, was the guest of R. W. Bentley at the Saturday noon lunch- eon at the Elk’s cafeteria. Mr. Bailey is likely to become a member of Grand Rapids Council in the near future. Dr. and Mrs. Carl Bolender and son, of Detroit, were guests of Mrs. Bol- ender’s parents, Mr. and Mrs. Bradfield and family, last week. Dr. Bolender is a member of the Michigan Dental Association and attended the conven- tion while here. Jas. A. Wittemore, a former mem- ber of Grand Rapids Council, now a resident of Benzonia, has sent in his application for re-instatement. We are glad to have Jim back in the fold. He formerly traveled for Voigt Milling Co. in local territory. Dice Cleenwreck, of the firm of B. Cleenwreck & Son, Kalamazoo, whole- salers of tobacco and cigars, has re- turned from an extended trip to Calif- ornia. E. B. Greeley, special representative for the Antlantic Sales Corporation, of Chicago, is in the city to work with Frank F. Holman, local salesman, for the next three weeks. Counselor Gree- ley is a member of Flower City Coun- cil, Rochester, N.Y. L. J. MacDonald of 831 Prospect avenue, passed away last Wednesday with pneumonia. Mr. MacDonald was connected with the sales division of the Voigt Milling Co. His funeral was held Friday in St. Andrews cathedral and interment in St. Andrews cem- etery. He leaves a widow and two daughters. He held a membership in the local post of T.P.A.’s. Mrs. Howard, mother of Ted How- ard, of the firm of Howard & Solon, wholesalers of tobacco and_ cigars, Jackson, passed away April 9 after a short illness. The funeral was held Wednesday, April 11. The firm of Howard & Solon was established in 1870 and Ted is a member of the third generation which has conducted the business. His mother was a_ stock- holder and director in the company. R. W. Bentley was confined to his room in the Chippewa Hotel in Manis- tee for two days of last week with a severe cold. Prompt medical attention prevented the cold from serious. becoming The aviation instructor, having de- livered a lecture on parachute work, concluded: “And if it doesn’t open— well, gentlemen, that’s what is known as jumping to a conclusion.” Word has been received from Coun- selor Roy B. Stanfield, Council leader of the team work group of Battle Creek Council, that great progress has been made toward entertaining the Grand Council June 7-8-9. Headquarters will be at the Post Tavern, one of the show places in the country. Carl Montgom- ery, resident manager, is a loyal boos- ter for the order. It is understood that the Ladies Auxiliary of the council will extend a royal reception to the visit- ing ladies of the Auxiliary. Al Gui- mond, State Jurisdiction Director of Team Work, will preside at the ban- quet for team workers on Thursday evening. Counselor J. Westly De Reese is chairman of the program com- mittee. Any hotel in the state that wishes to get space in the program may get all information by writing Mr. DeReese in care of Shaw Printing Co., Battle Creek. We have had the pleasure of attending Grand Council sessions in Battle Creek and express ourselves mildly when we assert that the Food City boys do not need to remove their hats to any council when it comes to entertaining. We hope to have the extreme pleasure of being present and Grand Rapids Council as a whole is quite enthused over the prospects of visiting the boys that breakfast foods made famous. Notgniklip. o> Processing Tax for Rayon The report of the technical ex- perts upon the question of the application of processing taxes upon rayon because of its compe- tition with cotton is “going the rounds,” it is learned. In other words, it is explained, its provisions are being carefully scrutinized by high officials of the Agricultural Adjustment Admin- istration before being presented to the Secretary of Agriculture for his consideration. Details of the report are being carefully guarded against publica- tion. It is planned, it is under- stood, to present the views of the cotton group and of the rayon group separately and then the ““findings’’ of the experts. The possibility of applying a tax to certain denier believed in direct competition with cotton is speculated upon, there being some question as to whether such a di- vision might be made without a shift to other yarn sizes. Above all, of course, is the question of whether the tax should be applied at all. The matter is so complex that an immediate decision is not looked for. ———_~+--.____ New Blue Eagle’s Meaning A full-sized mystery story is be- ing built up on the distribution of the new Blue Eagle by the N.R.A. All sorts of rumors are heard even to the effect that it may be a licensing medium for the grocery trade. One thing is known, that when the Blue Eagle flies again it will mean a good deal to the trade and the consumer. When a grocer is deprived of his Blue Eagle he may feel what was fear- ed before but never instituted, public shame and disgrace. It must be remembered that the old Blue Eagle meant signing the N. R. A., reducing hours, paying higher wages. The new Blue Eagle will mean compliance with wage and hour code provisions and most important, responsible and law-abiding operation under the grocery codes. This is a feat- ure and should be remembered about the time that the Blue Eagle begins to spread its wings, about the first of May, say. | + AerNRIEC HR eRe aecones ee CMC Rese cota rene v3 ES aes $+ spre asian aes senresuntananste tae seenicr see April 18, 1934 MICHIGAN TRADESMAN a IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion The Federal Trade Commission has ordered Tuttle’s Tite-on Cement Co., Chicago, manufacturer of a cement- like material used as a paint or lacquer in finishing refrigerators and furniture, to discontinue using the words “porce- lain” or porcelan enamel” in the ad- vertisement or sale of its product. In its findings, the Commission said this company’s product contained not more than one per cent of silica and alumina, the main constitutents of clay, whereas true porcelain contains large percent- ages of clay. Lotteries, gaming devices or gift en- terprises employed in the sale and dis- tribution of candy, are prohbited by the Federal Trade Commission in cease and desist orders issued against forty- eight candy manufacturers with head- quarters in fourteen Eastern and Mid- dle Western States. This action resulted from the Su- preme Court decision of February 5 upholding the Commission in a similar case against R. F. Keppel & Brother, Lancaster, Pa., candy manufacturers. In handing down its decision, deliv- ered by Mr. Justice Stone, the Supreme court referred to the present cases saying the disposition of a large num- ber of complaints pending before the Commission and similar to the Keppel matter awaited outcome of the Keppel case. “A practice so generally adopted by manufacturers necessarily affects not only competing manufacturers, but the far greater number of retailers to whom they sell, and the consumers to whom the retailers sell,” the court said. Effects of these lottery devices are felt throughout the penny candy trade according to the court, which added that “a practice so widespread and so far reaching in its consequences is of public concern if in other respects within the purview of the statute.” Lotteries in the candy trade are car- ried on by placing in an assortment of chocolate candy of uniform sizes and shapes a few pieces which have differ- ent colored centers. The purchaser drawing a different colored center is given a prize consisting of larger pieces of candy or articles of merchandise. This practice “supplies to and places in the hands of others a means of con- Furnishing display cards or advertis- ing literature to dealers informing the purchaser that candy is being sold by lot or chance or “in accordance with a sales plan which constitutes a lottery, gaming device, or gift enterprise,” is also enjoined in the Commission’s or- der. The companies against which or- ders were issued, are as follows: Advance Candy Co., New York. A. Karcher Candy Co., Little Rock. American Candy Co., Milwaukee. American Caramel Co., Inc., Lan- caster, Pa. Blackhawk Candy Co., Davenport, Towa. Block Candy Co., Atlanta. Blue Hill Candy Co., St. Louis. Brux Candy Co., Newark, Ohio. Bunte Brothers, Inc., Chicago. Charles F. Adams, Inc., Lancaster, Pennsylvania. Charmes Co., Newark, N.J. Cosmopolitan Candy Co., Chicago. Curtis Candy Co., Chicago, D. Arnould Co., New York. D. Goldenberg, Inc., Philadelphia. Dilling & Co., Indianapolis. D. L. Clark Co., Pittsburgh. Edgar P. Lewis & Sons, Inc., Bos- ton. Elmer Candy Co., New Orleans. Euclid Candy Co., Brooklyn. Fishback Candies, Inc., Indianapolis. George H. Ruth Candy Co, Inc, Brooklyn. Gutman Brothers, New York. Hardie Brothers Co., Pittsburgh. Heidelberger Philadelphia. Confectionery Co., HON. FRANKLIN D.R WASHINGTON, D We, the undersigned, merchants and business firms in the State of Michigan do first commend your prompt and aggressive action to relieve National human distress, for starting the wheels of business and giving further relief to the unemployed. We further commend your efforts toward monetary reform and your declarations for the enforcement of the Federal laws against monopolies. International Gum _ Corporation, Watertown, Mass. J. N. Collins Co., Philadelphia. Johnson-Fluker Co., Atlanta. Lewis Brothers, Inc., Newark, N.J. Luden’s, Inc., Reading, Pa. Mells Mfg. Co., New York. Metro Chocolate Co., Brooklyn. Minter Brothers, Philadelphia. National Candy Co., St. Louis. Overland Candy Co., Chicago. Pasquade Margarella, New York. Pecheur Lozenga Co., Brooklyn. Quaker City Chocolate and Confec- tinery Co., Philadelphia. Rubey Candy Co., Cleveland. Ruby Chewing Gum Co., Toledo. R, E. Rodda Candy Co., Lancaster, Pennsylvania. Rosemary Candy Co., San Francisco. Rittenhouse Candy Co., Phila. Shapiro Candy Manufacturing Co., Brooklyn. Schutter-Johnson Candy Co., Chi- cago. Schwarz & Son, Inc., Newark, N. le Shotwell Manufacturing Co., Chi- cago. Voneiff-Drayer Co., Baltimore. —_§_ ~~ -____ To Hold Down Fall Rises Despite wage increases of 10 per cent., which are generally expected to be put into effect in most lines of in- dustry before midsummer, manufactur- ers will make every effort to keep Fall prices at the current Spring levels. At the most such advances should not in- crease production costs by more than 3 to 4 per cent., but even a rise of this amount, which might throw out of line PETITION TO THE PRESIDENT The Tradesman is circulating a letter amon addressed to the President. Copies can be obtained this office. No charge. The letter is as follows: PETITION g the retail merchants of Michigan, in any quantity desired by addressing oe EVELT, PRESIDENT UNITED STATES, certain price ranges, will be avoided, if possible. Profiting by their experience this Spring, which showed definite consum- er resistance to radical price manufacturers are seeking to institute economies and improvements by which the wage advances can be absorbed. As a matter of fact, some of them are trying to find means to reduce quota- tions, so that they can eliminate con- sumer resistance and increase volume. The frantic efforts of buyers to obtain specials and odd lots of goods are also having their effect on producers. rises, Unless a further cut in hours is or- dained by the NRA, in general it is expected that Fall prices will show lit- tle change from prevailing levels, —_+-.__ Tough going strengthens. ACTIVE MARKETS MICHIGAN MUNICIPALS WE BUY, SELL AND QUOTE: Cities Schools Counties Townships Road Districts Spec. Assessments of Various Municipalities of Michigan Grand Rapids Muskegon Phone 94-417 Phone 23-496 J. H. Petter & Co. INVESTMENT SECURITIES st amr rn 2 = % — ducting a lottery,” according to the Commission’s findings. Its order pro- hibits the forty-eight companies from selling andi distributing to jobbers and wholesale dealers for resale to retail- ers direct, “candy so packed and as- sembled that sales of such candy to the general public are by means of a lot- tery, gaming device, or gift enterprise,” or “packages or assortments of candy which are used without alteration or rearrangement of the contents” to car- ry on a lottery. It also prohibits pack- ing candy of uniform size and shape containing centers having different col- ors together with larger pieces of candy or articles of merchandise which are to be given as prizes to the pur- chaser of a “piece of candy with a cen- Mr. President, we have long suffered from competition of monopoly, as well as a shortage of money. Our places of business are local as well as our homes, many of us having long been identified with the growth and progress of our community. These unlawful invaders have no interest in the local community, but to get its money, which they immediately transfer to the great financial centers. We believe, Mr. President, the smaller business men have certain inalienable rights which, in justice, should be respected. We believe the first duty of Government is to guard and protect the welfare of its people, giving to those of small means the oppor- tunity to enter business and to enjoy the right to happiness and success. To this end I petition you and pray that you may be safely sustained in your warfare for the Nation, against the greatest enemy to human progress Name Business Location Return to Michigan Tradesman, Grand Rapids, Michigan ter of a particular color.” 4 MOVEMENTS OF MERCHANTS. Blissfield—The Great Lakes Sugar Co. has changed its name to the Erie Sugar Co. Holton—The Holton State Bank has increased its capital stock from $20,000 to $32,000. Belding—Hall’s Orchards, Inc., has increased its capital stock from $100,- 000 to $125,000. Detroit—The Detroit Roofing Co. has decreased its capital stock from $10,000 to $5,000. Perry—Tihhe State Bank of Perry has increased its capital stock from $25,000 to $50,000. Sturgis—The Riese Efficiency Tool Co. has reduced its capital stock from $100,000 to $20,000. Detroit—The Jacob Interior Fur- nishing Co. has changed its name to the Jacob Company. Ann Arbor—The Schlenker Hard- ware Co. has decreased its capital stock from $200,000 to $20,000. Wyandotte—The Detroit Soda Prod- ucts Co. has increased its capital stock from $150,000 to $160,000. Detroit—The Biltwell Upholstering Co. has been organized with a capital stock of $1,000, all paid in. Detroit—The Gratiot Cut Rate Store, Inc., has increased its capital stock from $5,000 to $9,500. Flint—Barney’s Department Store, Inc., has been organized with a cap- ital stock of $8,500, all paid in. Evart—H. Noder of Big Rapids has bought the jewelry store in Evart for- merly owned by H. V. Schohl. Pinconning—The Pinconning Lum- ber Co. has been organized with a cap- ital stock of $20,000, all paid in. Detroit—The Miller Sprinkling Sys- tems, Inc., has been organized with a capital stock of $10,000, all paid in. Battle Creek—The Ebinger Dairy Co. has been organized with a capital stock of $6,000, of which $5,400 is paid in. Detroit—The Evans Coal Co. has been organized to conduct coal yards, with a capital stock of $10,000, all paid in. Vernon—The Marsh & Campbell Monument Co. has been organized with a capital stock of $10,000, $2,000 paid in. Detroit—The Cross Gear & Ma- chine Co. has been organized with a capital stock of $10,000, of which $5,000 is paid in. Detroit—The Roma Cigar Manufac- turing Co. has been organized with a capital stock of $4,000, of which $2,000 is paid in. Hart—Mr. and Mrs. Charles Lan- don, who have bought the Fred Du Vall grocery, have moved here from South Boardman. Detroit—The Economy Wall Paper & Paint Co. has been organized with a capital stock of $5,000, of which $1,500 is paid in. Ann Arbor—The La Fontzee, Inc., been organized to handle safety de- vices for swimmers. The capital stock is $4,200, all paid in. Detroit—The Way Co. has been or- ganized to manufacture artificial ear MICHIGAN drums. The capital stock is $5,000, of which $3,000 is paid in. Detroit—Wm. D. Gordon, Inc., has been engaged to design and manu- facture heating equipment. The cap- ital stock is $1,000, all paid in. Marion—Mr. and Mrs. Jack Hall, who have conducted a bakery here the last few months, have discontinued the business and will move to Sheridan. Grand Blanc—The Harger Com- pany has been organized to deal in farm implements, with a capital stock of $15,000, of which $8,000 is paid in. Detroit—Lou R. Maxon, Inc., has been organized to handle electrical supplies and fixtures, with a capital stock of $25,000, of which $2,500 is paid in. St. Joseph—The Fruit Belt Bever- age Co., Inc., has been organized to handle fruit beverages. The capital stock is $15,000, of which $7,010 is paid in, Detroit—The McKay & Shapiro Co. has been organized to engage in the sale of jewelry and diamonds, with an authorized capital stock of $1,000, all paid in. Detroit—W. B. Gregory & Son, Inc., has been organized to handle office supplies and furniture. The capital stock is $50,000, of which $25,- 000 is paid in. Westphalia—The firm of A. Snitgen & Sons, for years in business at West- phalia, has been dissolved and the bus- iness has been taken over by Alfred and Hilary Snitgen. Hartford—Mrs. John Shoemaker and Mrs. Laura Motters have leased the Stumble Inn restaurant, recently closed by A. Clements, and are redec- orating and improving it preparatory to reopening. Lake Odessa—The furnishing and shoe store owned by Claude Carpenter has been purchased by Mrs. Vira Lowrey, a dressmaker. Mr. Carpen- ter’s health has failed and he will take a much needed rest. Kalamazoo—Rearrangement of the interior of Cade’s Bake shop has been nearly completed giving the shop a more specious appearance, increasing the accessibility of the various depart- ments, and alloting more room to the cafe section. Coloma—Jay McConnell formerly of Benton Harbor and Eau Claire,, open- ed a market here Saturday in the Car- penter building. Mr. and Mrs. Verne Grant, who have stores in Allegan and South Haven, opened a variety store here Saturday. Petoskey—Formation of a partner- ship known as Petoskey Upholstery and Window Shade Co. is announced by Herbert J. Fox, of Petoskey, and Harry Baart, of Grand Rapids. The business will be located in the Hoffer building at 320 Lake street. Niles—Negotiations have been com- pleted with the Griffin Products Co. for the removal of its plant now located in Clinton, Ind., to this city. The com- pany has taken a five year lease on the Rollert building, and is expected to oc- cupy the new quarters by July 1. Traverse City—Cherry packers and growers in this area will soon be try- ing to get the nation to sing and whis- TRADESMAN tle a song written by Harold Beattie, called “When it’s Cherrytime in Mich- igan.” It was written to tie in with the publicity campaign on Michigan trade. Hart—C. A. VanAllsburg, who died Tuesday in a Detroit hospital, was one of the pioneer merchants of this vil- lage. Born in Coopersville in 1866, Mr. VanAllsburg came to Hart at the age of 20 and entered the meat busi- ness. For forty-nine years he followed that pursuit in this village and neigh- boring towns. Charlotte ing recently occupied by the DeHavens Candy Kitchen, is being remodeled for occupancy by the Thomas chain of The Robinson, build- groceries. The Thomas store at Char- lotte was sold to the Kroger Co., about five years ago. Contractors are also remodeling the fronts of the Por- ter Market and the old Lamb & Spen- cer building which will be occupied by the Macnamara-Putnam drug store. Howard City—The Howard City Bakery on Saturday night closed its doors. Insufficient strong competition bakeries from outside are given as the reason for this decision on the part of Emory J. Fish, experienced baker, who has been the Several months ago the bakery closed for a few days and at that time local stores pledged better support and the insti- tution was reopened. patronage and waged by chain proprietor. Galesburg—M. A. Douglas, general merchant, has one of the few remain- ing old-time stores which have largely disappeared. He has been a subscriber of the Michigan Tradesman for thirty years and says he could not get along without it. He began business here in 1904 and in 1914 his store and stock were destroyed by fire. He then ac- quired his present location with double his former store space. Some years ago he opened a general store in Rich- land, which he later closed. Ionia—Within two or three weeks another gap on Ionia’s Main street will be closed up with the opening of a branch store of the Miller-Jones Shoe Co., it was announced this week by F. I. Zimmerman, district manager for the chain. The company has leased the building at 335 West Main street, the first door west of the McLellan Store and hs let a contract for the remodelling of the store and the in- stallation of a modern front, The front will be patterned after that of the com- pany’s Lansing store. Jackson—Meeting of Southern Mich- igan shoe dealers is scheduled for Jack- son on May 7, instead of date previ- ously reported, according to P. R. Reid, vice-president of the Jackson Re- tail Shoe Dealers’ Association, who is- sued the invitation. M. A. Mittleman, president of the National, and Clyde K. Taylor, president of the Michigan Associations, will be on the program. Nathan Hack, well-known Detroit shoe merchant, is also expected to de- liver a paper which he has been pre- paring for some time as a challenge to the entire shoe industry. —_+~--____ If profits and large salaries are ruled out, whence will come the taxes to keep the New Deal going? April 18, 1934 Manufacturing Matters Detroit—The Garfield Manufactur- ing Co, is introducing “June Rain” soap in this area. Stout Motor Car organized to Dearborn—The Corporation has been manufacture a motor car, with a cap- ital stock of $575,000, of which $85,000 is paid in. ~ Water Purifier, Inc., has been organized to Saginaw — The Universal manufacture devices for purifying water, with a capital stock of $5,000, $2,000 paid in. o>? >___ Weather Impedes Apparel Sales Hopes entertained by retail merchants that the drop in sales registered in the first week of April would prove only a tem- porary let-down following the Easter business, have been disap- pointed. Sales reports covering the week just past fail to show an improvement. Although unfavorable weather is undoubtedly a major contrib- uting factor, retailers feel, never- theless, that dollar sales figures should make a better showing than last year in view of the price increases that have taken place in the meantime. Reports from several Nation- wide organizations in the spring apparel field show dollar sales to be just about even with the sec- ond week after Easter in 1933, although prices were then much lower and the season more ad- vanced. Comparison with the sim- ilar week last year, which was the last week before Easter, would show a substantial drop below last year’s sales, reports indicate. ——_o—~»___ Acting on Reported Code Viola- tions With N. R. A. enforcement of trade practice rules still an un- solved problem in many lines of business, member concerns, par- ticularly in smaller industries, point out that a change in code authority procedure would be helpful. When a violation is brought to the attention of a code authority under present methods, code au- thorities frequently demand de- tailed proof from the complain- ing member before taking action. This is apt to publicize the source of the complaint and to create ill- will in the trade not against the violator, but against the concern which “‘told on him.”’ While lighthearted complaining should undoubtedly be discour- aged, many small concerns feel that code enforcement will not be effective until code authorities in- vestigate on their own authority instead of placing members in a position where every report of a violation can be made to look as a private quarel between com- petitors. —_~+-<.____ The more water power the Govern- ment develops, the more coal miners will be thrown idle. wonagrereunare a tg ao et oN eames el naenEnNR April 18, 1934 Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 4.85c and beet granulated at 4.65c, Tea— The first hands tea market during the week has continued quiet, but nevertheless with a strong under- tone. The primary markets on many things were firm and showed slight advances, This includes Javas, Cey- lons and Formosas. In fact, Formosas of some grades advanced 1 cent a pound in this country, Consumptive demand for tea is just about the same with prices not materially changed. Coffee—The week started with fu- ture Rio and Santos, green and in a large way, weak on account of easier conditions in Brazil. The market went off several points at the beginning of the week and lost more points the following day. Later the market ad- vanced somewhat because of some sup- port that was given to it, but very shortly after prices dropped again, The undertone at the moment seems rather weak. Spot Rio and Santos, green and in a large way, was dull during the week and easier. One of the features was a drop of 2 cents a pound on a nationally advertised brand. Mild cof- fees just about where they were a week ago. The jobbing market on roasted coffee shows no general change. Canned Fruits — California fruits seem to be working upward. This ap- plies to peaches, pears, pinapples and apricots. Royal Anne cherries are a little less weak than they were. Canned Vegetables—The production of canned tomatoes last year is put at 17,896,000 cases of all sizes or 11,986,- 468 cases on the basis of 24 No. 3 tins to the case. The statistics which have been released finally by the Bureau of Foreign and Domestic Commerce, have been held up by the bureau’s in- ability to obtain figures from a con- siderable number of canners. The sta- tistics are several months late. There is a fairly good routine business being done in spot foods, but buying at pres- ent prices is being limited to small lots. Maryland tomatoes show no par- ticular change as the new week starts. The decline in prices on future Maine fancy corn has had little effect here in stimulating bookings. The trade in general showed its usual caution when an opening price drops, and just await- ed developments. Canned Fish—The week ends with the first price ideas on new pack fancy salmon. Just how long such prices will remain operative is a matter of guess- work, as the controversy on the Co- lumbia River with the fishermen, and the threat of labor trouble in the can- neries is not solved. The tentative opening is higher than last year’s, but less than some of the previous reports had indicated. The prices presented are higher than other brands of spot fancy salmon, but are quoted with a guarantee against a decline on the part of the seller when formal prices are announced. Halves are quoted at $2.05 and $1.9314, spot, for premium and second labels. With the Maine sardine season scheduled to open Monday, no new pack prcies have been received. Canners have been puzzled about whether they would function under the MICHIGAN Fisheries code or under the National Canners’ code. Because of more flex- ible provisions, they have been trying to tie up with the canners’ group. Spot stocks are negligible and most varieties exhausted. Dried Fruits—Reports had reached the trade here that definite word might come through yesterday on the new raisin marketing agreement to include both 1933 and 1934 Thompson crops, but as the hours wore on, interested parties here had to reconcile them- selves to a further delay. It seems pretty hard to follow the raisin con- ferences. The case was apparently put into the hands of the five Federal agents to study the proposals made and finally make recommendations. This was followed by reports that the whole thing might be taken back to Wash- ington again, and so like a lot of other codes, it is difficult to follow the ma- neuvers. Business here showed some slight pick-up in the present week among jobbers, as the holiday dullness began to wear off. There were a great- er number of orders and prices have held within a narrow range. Business for shipment continues quiet, how- ever, first hands reporting a generally dull week here. Thompsons need the assistance that definite announcement of a marketing agreement would give them, and it is unfortunate that there has been so much delay. The growers are still holding firmly on a high sweat- box market, while first hands are find- ing resistance to seedless raisins at prices which show the packer no profit, The small volume of spot apricots, of course, are firmly held by first hands in view of the short new crop and pros- pects of considerably higher produc- tion costs. Beans and Peas—The demand for dried beans is still very slow and prac- tically the entire list easy. It continues to be a buyer’s market. Dried peas are quiet and neglected. Nuts—The shelled nut market here has been featured this week DY a stronger price tone in Brazils and ad- vancing prices always serve to stimu- late buying. There also has been some improvement in Manchurian quarters and pieces, but European walnuts have shown little change. Shelled pecans are steady in price; and filberts were slightly lower. Almonds remained about the same. Buyers are rather se- lective in their orders, but values on the whole have held within a narrow range, and considering the volume of business done in past weeks, it seems certain that an upturn in prices would develop on any marked improvement in demand. Olives—Advices from Seville con- tinue to report a strong shipment mar- ket for olives, both the stuffed and the queen. Consequently spot quotations remain firm, although no advances have been made to date. During the past week demand has improved mod- erately, a noraml development after the lenten season. Not much is ar- riving here, which, plus the fair de- mand, keeps the statistical position good. Olive Oil—The olive oil market con- tinued to show increased strength abroad. Prices in both Spain and Italy have worked a little higher. Importers here have tested the prices very well, TRADESMAN only to find that shippers say what they mean. The demand for importa- tion to this country is fairly good, as stocks here have been allowed to drift in narrow compass, Rice—The rice market here saw more activity during the present week. The effects of the Easter and Passover holidays are wearing off and buyers are coming into the market again. In the absence of any speculative advan- tage under the controlled prices, the trade are taking their requirements in small lots, but there is a reasonable aggregate of business being done. The demand for top grade Rexoras and Fortunas has been fairly well main- tained, and more interest is being shown in Blue Rose rice, now that Prolifics are cleaning up in Louisiana and Texas. Export business also is fair. Salt Fish—Demand for mackerel and other salt fish is very quiet just now, but this was not unexpected fol- lowing Lent. The dullness is expected to last for a little while longer and then the demand is believed to be due for an increase. Stocks of mackerel are light and will continue so for some time. Sauerkraut—Sellers of sauerkraut re- mark that the shortage of supplies is the chief factor preventing a price de- cline. State and Western stocks are virtually cleaned up. Vinegar — Cider vinegar prices re- main very firm and the demand from wholesalers is good for bottle goods. Next to no cider is left in first hands. Sugar and Molasses—The demand for sugar syrup still continues good when compared with the small produc- tion. Prices are continuing firm, but without change. Compound syrup is dull without change. Buyers still have substantial stocks which they are work- ing off, hence the lack of any new de- mand, The better grades of molasses are selling well in a moderate way at unchanged prices. o> Review of the Produce Market Alligator Pears—19c each. Apples—Northern Spy, $2 for No. 1; $2.25 for extra fancy; Delicious, $1.75 per bu. for No. 1 red. Asparagus—$3.25 @ $3.75 per case of 12 2-lb. bunches from California. Artichokes—Calif., 75c per dozen, 4 doz. in box. Bananas—4%4c per Ib. Brockles—15c per bunch. Butter—Tubs, 22%c; cartons, 23c. Cabbage — New from per crate of 85 Ibs. Carrots—50c per dozen bunches of Calif. or $2.50 per case; 75c per bushel for home grown. Cauliflower—$2.25 per crate for Cal- ifornia, Celery—Florida, 6 and 8 doz. crates, $2.60. Cocoanuts—90c per doz. or $5.50 per bag. Cucumbers—No, 1 Florida, $1 and $1.25 per dozen, according to size. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: CEE. P. from farmer 2 $1.85 Light Red Kidney from farmer__ 4.00 Dark Red Kidney from farmer__ 5.00 Tie Ceamherry 4.50 Dave Cranberry = 3.50 Texas, $2 5 Eggs--Jobbers pay 9c per Ib. for all clean receipts, They sell as follows: Paney, fresh white = 18c Candled frésh = 17c Candied, large pullets_.__. 15¢ Cheeks 2 14¢ Garlic—12c per Ib. Grape Fruit—Florida grape fruit is held at the following prices: Go $3.50 a 3.50 2. 349 6... LULL 3.50 Green Beans — $3.75 per hamper for Louisiana grown. Green Onions — Shalots, 60c per dozen for Louisiana. Green Peas—$2.25 per hamper for California grown. Green Peppers — California, 50@60c per dozen. lL.emons—The price is as follows: S00 Sunkist $5.00 oO Sunkist) 0 San S00 Red Bal 4.75 S00 Red Bal 4.75 Limes—28c per dozen. Lettuce — In good demand on the following basis: California, 4s and 5s, crate______$4.50 Beat, hothouse. a9 Mushrooms—30c per one 1b. carton. Onions—Home grown, 85c per bu. for Yellow. Oranges—Fancy Sunkist California Navels are now sold as follows: TO $3.00 ee 3.50 2 ee g.45 AAG 3.75 AO 3.75 TO oi 3.75 Oe ee 3.50 Red Ball, 50c per box less. Florida oranges will be marketed in bags this season instead of boxes. They are now in the market in 76, 126 and 150 sizes and sell at $1.50 for 45 Ibs. Parsley—30c per doz. for hot house. Potatoes —90c per bu.; Idahos $2 per 100 Ib. bag. Poultry—Wilson & Company pay as follows: Heavy Faw... 14¢ biomt Vous. 2c Daeke 8c Pupkeys 000 14c Cae. rs—i‘CiC 7c Radishes — 45c dozen bunches hot house. Rhubarb—Hot house, 40c for five Ib. carton, Spinach—90c per busrel for Texas grown. Strawberries—Florida, 17c¢ per pint. Sweet Potatoes — Jerseys from In- diana, $2.25 per bu. Tomatoes—Repacked Mexican, $1.40 for 10 Ib. carton. Turnips—75c per bushel. Veal Calves — Wilson & Company pay as follows: Fagey 7 @8c Good... 6c Vegetable Oysters—30c per doz. Wax Beans—$4 per hamper for Louisiana grown. —_2~++___ When you hear the birds calling for their mates about the next thing you will hear is the grass calling for the lawn mower. —_>>>___ If all dreams were to come true, nightmares might come true, too. MUTUAL INSURANCE (Fire and Life) Fire Insurance Questions Asked by Pennsylvania Insurance Department 1. When does a fire insurance policy go into effect? Answer: At noon of standard time at the location specified and on the date mentioned in the policy. 2. If a property is sold, does the first insurance continue in force? Ex- plain. Answer: The policy is void, unless the company consents to the assign- minet of interest to the new owner. 3. What obligation, if any, does fire on neighboring premises place on the insured? Answer: The company is not liable for loss or damagee caused directly or indirectly by neglect of the insured to use all reasonable means to save and preserve the property when en- dangered by fire in neighboring prem- ises. 4. What restriction, if any, is placed on carrying more than one fire insur- ance policy on the same property? Answer: It is necessary that each policy contain a clause on the attached rider granting privilege for other in- surance. 5. Of what value is co-insurance (1) to the agent? (2) to the insured? (3) to the company? Answer: (1) Co-insurance induces the insured to cover his property for an adequate amount in proportion to its value, thereby creating more in- come for the agent, (2) a reduced rate for the assured and (3) a more equi- table distribution of insurance for the company. 6. Does the standard policy permit an assured to make repairs to his property at will? Explain. Answer: No. Unless otherwise pro- vided by agreement in writing, the company will not be liable while me- chanics are repairing a building be- yond a period of fifteen days. 7. Define “Blanket Insurance.” How does it cover? Explain. Answer: Blanket insurance covers all property of an insured in one item. Insurance can be witten “blanket” as to location by covering several loca- tions under one item; or “blanket” as to property by covering buildings, ma- chinery and stock as one item at one location; or as a combination of both, 1€., one item covering all property, real or personal, at several locations. 8. Are the rates in one company cheaper than in another company? Why? Answer: The law provides that each stock company shall either file a schedule of rates with the Insurance Commissioner or be a member of a rating bureau. The rates may vary, but all schedules must be applied uni- formly without discrimination in the application of like charges and credits. 9. What is a binder? When is it used? Answer: An agreement of an in- surance company accepting liability or a change in policy conditions. It is a temporary obligation for use when MICHIGAN some delay is necessary in the issu- ance of a policy or endorsement. Usu- ally it is granted for a thirty day pe- riod, but may be extended. 10. When are Fire Insurance Poli- cies said to be concurrent? To what extent should concurrency apply? Answer: If the written portions of all policies covering the same prop- erty are exactly alike, the policies are called “concurrent.” This condition should apply to such an extent that there will be no difficulty in properly distributing the loss among the several companies. 11. Is an agreement to buy some- thing, if the prospect takes a policy, illegal? What penalty, if any, may be imposed upon the receiver of a re- bate? Answer: The law prohibits in any manner whatsoever the use of any “valuable consideration or induce- ment” to secure insurance and ex- pressly forbids the selling or purchas- ing of anything of value as an induce- ment for that purpose. A fine of not exceeding $500 or imprisonment for not more than six months, or both. 12. A $35,000 property is insured for $21,000, with an 80 per cent. coinsur- ance clause. A $16,000 loss occurs. What is the company’s liability? Answer: 21,000-28,000 of 16,000 or $12,000. 13. What special items of property to be covered must be specifically men- tioned in a policy. Answer: Bullion, manuscripts, me- chanical drawings, dies or patterns. 14. A tenant occupying the entire building of the insured, without no- tice vacates the premises for more than the allowed time. Is the owner’s cov- erage affected? Answer: Unless otherwise provided for, the company will not be liable to the owner for loss or damage occur- ring while the building is vacant be- yond a period of ten days. 15. Define twisting. What is the penalty for twisting? Answer: ‘Twisting” is causing an assured to unnecessarily change his insurance from one company to an- other. The penalty is revocation of license and a fine of not more than $500 or not more than six months’ im- prisonment, or both. 16. What is the difference between the two mortgagee clauses commonly used? Answer: The “full contribution mortgage clause” provides that all in- surance, regardless of interest covered, shall contribute its proportionate share of every loss, whereas the “non-con- tribution mortgage clause” omits this proviso, thereby subjecting a policy to the full claim of the mortgagee re- gardless of other existing insurance which is not payable to the said mort- gagee, 17. In the advent of a cyclone, windstorm or tornado, is any resulting loss through fire covered by a Fire Insurance Policy? Answer: “If a building, or any ma- terial part thereof, fall, except as the result of fire,” all insurance ceases. Fire losses would be covered subject to the operation of this clause. 18. State generally to what extent and in what manner clauses can be TRADESMAN added to a policy or its standard con- ditions waived. Answer: The extent of the applica- tion of insurance and of the contribu- tion to be made by the company in case of loss or damage, and any other agreement not inconsistent with or a waiver of any of the conditions of the policy, may be provided for by agree- ment in writing added thereto. 19. How is the cost of coverage of property insured under a binder de- termined (1) if policy is issued? (2) if binder terminates without issuance of policy. Answer: (1)No charge is made for the binder, the policy being dated back to the inception date of the binder. (2) An earned premium is charged on a short rate basis of the annual rate. 20. What is the duty of an agent to the insured? (2) to the company? (3) to other agents and brokers? Answer: (1) An agent should pro- cure a thorough knowledge of his busi- ness in order that he may render to his client the best of service and advice. (2) He should act with perfect good faith toward his company and not in any way abuse the confidence reposed in him. (3) He should conduct himself in a fair and ethical manner toward his competitors. —_2++>____ New Fumigant Passes Fire Under- writers Malium gas, used for the fumigation of foods and materials subject to insect infestation, has been passed by the laboratories of the National Board of Underwriters as non-flammable and non-explosive. Malium was perfected after several years of research by chemists and entomologists of the Michigan Alkali Co. and is now finding wide use in the fumigation of food products, warehouses, hotels, etc. Besides being non-explosive, malium is not dangerous to human life and can be used with complete safety under all conditions of fumigation. A hotel room, for example, can be fumigated without danger to occupants of adjacent rooms. Fumigation of furniture and merchan- dise warehouses is accomplished with- out use of gas-masks. Although malium gas is not danger- ous to persons, it is effective in de- stroying all sorts of insect life—both the insects and their eggs. It is highly penetrating, quickly filling the room or chamber to be fumigated and working into the materials in the room easily. Malium will effectively penetrate such April 18, 1934 dense materials as rolled rugs and sacks of flour. It leaves no residual taste or odor in foodstuffs. When used in the fumigation of hotels, ships or homes, it can be used in the morning and the sleeping quarters can be made ready for occupancy in the evening. Malium is manufactured at the Wy- andotte plant of the Michigan Alkali Co., and stocks are carried in the prin- cipal cities. It is shipped in the form of a liquified gas in steel cylinders of several sizes, and is used by releasing the gas under its own pressure by merely turning the valve on the cylin- der, — 2 +>—___ Anticipating the Summer Season A much larger percentage of Fall goods are being manufac- tured currently than is usual at this time of the year. This applies especially to such articles as blan- kets, but it is also true of many industrial products such as re- fractories for oil and conversion burners. This anticipatory pro- duction may cause a especially pronounced seasonal decline in these lines during the Summer months. The reason for this production policy is that manufacturers, hav- ing committed themselves to a given price scale, do not dare put off manufacture until later in the Summer for fear that wage in- creases and higher raw material prices may turn anticipated profits into losses. In most cases the purchaser is not being informed that his order has been completed well in ad- vance of delivery. Where code control is strict, however, and price advances are made applic- able to stocks as well as new busi- ness, such products are frequently billed to the purchasers upon com- pletion of the order, but held for later delivery by the manufac- turer. The practice is said to have become so general in many lines that warehouses have become congested and manufacturers are offering slight price concessions in some cases to buyers willing to accept immediate delivery. —_—_>---—__—. The registry system of our post- office was started in 1854. > The “soak the rich” policy is all wet. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer eam wR, cere pet eerste counonnananekoaibbeesaniaiiienoenen > ecnee eg April 18, 1934 MICHIGAN TRADESMAN 7 Revision of Code Authorities Planned Revision of the make-up of numerous code authorities, so as to give more representation to smaller units, is expected to be recommended to the President by the National Recovery Review Board in the near future. At the same time the board is expected to criticize severely the compensation paid the managing officials of some of the authori- ties as being excessive, The hearings on code com- plaints so far held by the board are understood to have convinced several members that in many in- dustries the code authority is dom- inated by the representatives of the large units, a situation which they say should be changed to afford the small manufacturers more of a voice in the administra- tion of codes. In connection with the views of members of the board on salaries paid some of the men in charge of administration for the code au- thority, the hearing this week on the lead pencil code was cited, which developed that although there are a little over a dozen concerns in the industry a salary of $25,000 a year is paid the managing member of the code authority. 2-2 ——____. Raising Retail Drug Prices Consumer irritation at higher retail prices is expected to be greatly intensified in the near fu- ture as the stricter price control provisions of the retailers’ code, just approved by the N.R.A., take effect. Drug departments in larger stores and independent cut-rate drug stores are currently busy marking up many articles by an average of about 10 per cent. They are forced to do this in con- sequence of the official interpre- tation making the manufacturers’ wholesale price list for dozen lots the basis for determining the cost price. In view of the severe price com- petition in drugs and similar ar- ticles during the past three years, the public has become far more price-conscious as regards such items; it is said, and is accustom- ed to buying at prices much lower than the retail list prices adver- tised by manufacturers. Doing away with such price cutting, which has been considered by many as a legitimate correction of otherwise excessive charges, will arouse much ill-will, it is feared. —~+-~»___ One-Sided Recovery Modernization of industrial plants and equipment and a re- vival of general building are the two major problems upon which the future progress of recovery will depend to an ever increasing extent, keen observers believe. ere is now sufficient poten- tial demand in evidence in these two fields, experts hold, to keep the industries concerned employ- ed at a high rate of operations for several years. Failure to remove the obstacles which now dam up this demand places a strain on other lines of business that may slow down recovery at an earlier date than is currently expected. Many of the industries now lag- ging behind the main trend reach their seasonal peaks in summer. Should they continue to stagnate as heretofore, the summer sea- sonal decline now commencing may well develop into a major test of strength of the recovery movement, many believe. —_~+--___ Price Increases and Code Enforce- ment A period of more intensive code enforcement seems likely to follow the current wave of price increases for raw materials and industrial products, many in in- dustry believe. However, instead of coming from the Government, the pressure is expected to orig- inate within industry itself. Evidence is increasing, it is said, that many large scale pur- chasers will bring powerful influ- ence to bear to force weaker con- cerns into price concessions, once markets turn quiet again as a se- quel to the current advance buy- ing wave. This pressure can be resisted, it is said, only if code enforcement is functioning suffi- ciently well by that time. Many code authorities are pre- paring to use this opportunity to fortify their position with their membership. —-_2s?-2>____ The Chicago Convention Observers in the grocery trade feel that the coming convention of the National Association of Retail Grocers in Chicago in Mid-June will make or break the Associa- tion. It is pointed out that the National Association has come a long way in the last few years, to maturity, in fact. The test will come in June, when the Associa- tions meet to discuss operations under these new codes. Grocers from all over the country will be present in number never seen be- fore. They will want to know things, and they will demand ac- tion. It remains to be seen what action, what line of business phil- osophy the National Association will take. It can go radical, con- servative, constructive or hay- wire. All are possibilities, observ- ers believe now. 22-2 In this day of riotous mobs on our streets, threatened disorders in our in- dustries, grafting officials in our public institutions and loose morals among our people it is a platitude to say that we need more respect for authority. But if we are to beget more respect for authority, we must have more authority we can respect. Christ’s test of rulership was that it should serve rather than dominate. That test should be applied to our authorities to-day in all realms.—Ralph W. Sockman, D.D. How to Tell Fitness of Eggs for Eating Home-makers cannot make the tech- nical tests that are used by egg- graders, who can “candle” eggs. But here are a few double-checks for the consumer proposed by the Consumers’ Guide, issued by the Consumers’ Coun- seel of the Agricultural Adjustment Administration. The shell should be clean, sound and of normal size and shape for all grades except the fourth grade down —U. S. Trade, which allows for abnormality in the shape. And for the inside, try this: Break the egg in a plate. If the yolk stands up round like a ball, if the white is firm and solidly around it, and clear, then it is an excellent €ge. a U. S Special, which is too good for most commercial purposes, the kind you buy for convalescents. The next grade, U. S. Extra, is your breakfast egg, top most graded markets. The next grade, U. S. Standard, is the egg you usually buy from the “Strictly Fresh” basket, and a home- maker can use her judgment in decid- ing how her family reacts to it in omelet or in cakes. ‘U. S. Trade is suitable for cooking dishes where egg flavor does not count so much, grade in —_~+-+____ Curb on German Decalcomanias Results of the boycott against Ger- man-made products are being felt at present by domestic manufacturers of decalcomanias, who report that pur- chases of their products by dinnerware producers has increased sharply in the last few months. Manufacturers of chinaware confirmed the reports stat- ing that decalcomania imports from Germany, which amounted to more than $260,000 in 1932, will be cut to less than half that figure this year. At present the papers used in the decora- Saucers Side Dishes Cups GLASSWARE NOW READY — A Beautiful Line of Dishes. Decorated and Plain White. NEW LOW PRICES GOOD PROFIT AND QUICK TURNOVER 32-Piece Sets From $2.67 up EVERYTHING YOU NEED IN OPEN STOCK: Cereals Vegetable Dishes TO SELL AT POPULAR PRICES This is Headquarters for 5c to $1.00 FAST-SELLING VARIETY TINWARE The Best Buys From All Our American Factories. and See This ‘Display or Ask Our Salesman to Call on You. It Will Pay You to See Our Line. H. LEONARD & SONS CHINA SPECIALISTS FOR NINETY YEARS Fulton and Commerce tion of chinaware are coming from do- mestic sources and from England. See Gains Due for Travel Wear With a marked increase expected this Summer in motor, rail and steam- ship travel, a big season in travel ap- parel and accessories is anticipated by producers of this merchandise. Coat manufacturers are planning to feature travel coats strongly and will show lines earlier than a year ago. In some instances lines will be opened around the middle to the end of May. Sports- wear, both of the active and spectator sports type, is also expected to benefit from the trend toward travel. Luggage sales are likewise due for a spurt, it was said. Soap Interests Fight Oil Tax Soap manufacturers and other users of foreign vegetable oils combine in pressing members of Congress to work for elimination of the vegetable-oil tax of 3 cents voted into the revenue bill by the Senate. Citing President Roose- velt’s opposition, the soap producers are confident that House and Senate conferences on the revenue measure will result in elimination of the tax. Importers of other merchandise took a hand in the fight, asking that the oil tax be eliminated on the ground that it is a “concealed” tariff increase. Glassware Trends Spotty Those sections of the glass industry which have been enjoying fair volume persist in their favorable trends, while those experiencing a low ebb in activ- ity exhibit little tendency to swing up- ward. The flat glass division has been the slowest thus far to respond to the increases in general business. Some divisions of the plate-glass field, espe- cially the safety glass section, are mov- ing along at an encouraging pace. Con- tinuing high levels of operation and a demand that is moving apace still are features of the flint glass call. FOR YOU Plates Platters GOODS HOUSEWARES Come Grand Rapids, Mich. BENEFIT FROM or RULE me Ppartmient st . : ng the past week to goverr ; 13 . he adde,r Oo De added ce Code to net dise, vhich Designed to Tr : aicisieiol ocd AF 64: ce a substantial part of thei ‘minimum price may become the max- : MICHIGAN spor- ah the figure to $960. The 10 per t. wage allowance of $96 is added to the total to $1, Q5¢ , > price below w hich a general lower re- or other buy- fact that it labor 20Ctic tracti LS . ° Sh wo oa o id, | for ex- net invoice delivered cost is but one- third of the actual labor cost an but one-sixth of total operating costs. An example of the proper calcula- tion was given by the National Retail Dry Goods Association during the week. This follows: Invoice cost of femeai con- ly to insist upon having i is before tending ne peak season of manufacturing will cyt et be over and their bargaining position greatly weakened. Automobile production in the first week of this month made a new high record back to July, 1930. Steel oper- ing schedules were lifted as a resul indus- so by reason of the price in- creases = soon become effective. il oe of unfavorable weather condi- tions and is increasing on a large scale. TRADESMAN The most encouraging part of the however, continues to be distribution. Trade has made remarkable gains. On the other hand, dasic industry has shown some lag, icated by the weekly index, which ha declined rather sharply for the lat- week. DRY GOODS CONDITIONS The spectacular gains which retail trade was making recently were cut down radically during the past week, due to comparison wth the pre-Easter peak of last vear and also, in some sure, to unfavorable weather con- ons in many areas, Ready-to-wear ribed as spotty, men’s fair and the best business picture, as b Ss dai Qi lite demand is desc wear busin reports came from the home furnish- gs departments, Local stores for the half month may ess is only run as much as 10 per cent. behind the same period of last year. In the East this reduction should range about half of that amount. Business in the South is fairly well maintained, but previous increases are probably cut about in half. A more complete report on chain sales gave twenty-six organizations n increase of 22.25 per cent. The same systems for the quarter went ahead 15.27 per cent. The rise in retail prices last month was slower, according to the Fairchild ndex. The increase was five-tenths of per cent., which put the Aprl 1 num- ber 29.1 per cent. above the same date last year. The price movement was somewhat irregular and the principal i ortd advances were recorded in men’s cloth- ing, furs and blankets and comfor- tables. The wholesale merchandise markets were fair “i active on goods which will be used in retail clearances and pro- motions in another week. Summer lines are exceptionally active. Dry goods wholesalers are restricting cur- rent operations, as they are fairly well covered for the near future. BEGGAR AND DICTATOR Now that Dr. Wirt’s disclosures have shown that official circles in Washington contain too large a per- centage of traitors and reds for the safety of the country, possibly an ex- amination of some other complaints is in order. There is a whole train of such charges, but a few of them, such as “threats to our constitutional liber- ties,” “regimentation,” “bureaucracy” and “union domination” are most fre- quently heard. In business, the old order Says to the Government, “Thanks. You've done your job. Here’s your hat.” There is some doubt about the thanks as well as credit for the job, but there is none about showing the guest the door, These same business men or finan- cial representatives, on the other hand, are fully aware that no such tactics ould be employed in a private trans- action. The bank that has lent con- siderable money to a customer not only expects its advice to be taken but will issue instructions and orders and even put in its town executives to see that orders are carried out. Public interest is not only involved in the major economic questions of the day; there are, in addition, the billions in loans which the taxpayers have in- April 18, 1934 vested in crippled enterprises. Business cannot at one time be both beggar and dictator. Most observers are properly in favor of a prompt withdrawal of the Government from its role of banker and builder even as they recognize that proper safeguards must be set up to prevent future difficulties of the kind through which we have passed. RETAIL ADVERTISINGS Although an early Easter p layed its part, some radical changes show up in the comparison of department store ad- vertising in the city for March with the same month last year. The break- down by departments furnished by Media Records indicates that the early holiday cut down the promotion of home furnishing lines and added to the apparel space. The increases were led in percent- age by the advertising of girls’ and juniors’ wear, which ran almost three and a half times over the total for March, 1933. Knit underwear linage more than doubled and the space used for women’s gloves was almost twice as large. There were further heavy in- creases in sportswear, men’s shoes and millinery, Furniture and floor covering linage dropped rather sharply, while some- what more space went to china and glassware, draperies and curtains. A good gain showed for radios. The basement departments recorded a size- able increase, while institutional pro- motion dropped about 15 per cent. A more accurate basis for tracing the trends of promotional effort will be available when the Aprli figures are compiled and the two months may be combined. The sales increase of 32 per cent. for last month, with an ad- vertising gain of only 18 per cent., in- dicated a productive return, but sug- gested also a more liberal use of space for even better results. ORIGIN MARK SETTLED After two months of uncertainty, the Treasury Department has finally listed exceptions to its mark-of-origin ruling so that a number of countries will not have to change their usual labels. This ruling, made on Feb. 8 and effective ninety days later, would have required English products, for in- Stance, to be marked “Made in the United Kingdom of Great Britain and Northern Ireland,” and Russian goods to bear “Made in the Union of Social- ist Soviet Republics.” The department, apparently, gave heed to the interpretation of an oppo- nent of the Nazi regime who wanted all German articles to be marked “Made in Germany” so that the boy- cott on such merchandise would not suffer through failure to recognize where products “Made in Saxony” or “Made in Dresden” came from. The new exceptions do not include Ger- many, so that for the time being these substitutes will be outlawed from May 8. Foreign embassies and importers combined in the attack upon the ruling, and finally they were joined by ex- porters who believed there was a dan- gerous risk of retaliation, with other countries requiring us to change our marking to “Made in the United States of America” from the much more sim- ple “Made in U. S, A.” Reni ORE Rae MCSE osers J ' ' . DIR PAS aR VCR eae ete 9 # i : e April 18, 1934 OUT AROUND Things Seen and Heard on a Week End Trip I hope every reader of the Trades- man gives careful perusal to the re- markable article on the NRA from the pen of Paul H. Nystrom, published in this week’s paper, on page 10. It so happens that I have had a close per- sonal relation with Mr. Nystrom for many years and realize his ability to handle his subject in the most capable manner. He is no cloistered theorist, expressing ponderous truisms far from the rush and swirl of commerce, He is a clear, practical thinker who is al- ways in the thick of business events. He knows marketing and the market- ing aspects of NRA codes as few men do, Retailers in every corner of the United States look forward to Dr. Ny- strom’s crisp words of advice and warning at the National Retail Dry Goods Association’s annual conven- tions. He is president of Limited Price Variety Stores Association; — vice- chairman of the National Retail Code Authority; and professor of marketing at Columbia University. As the new president of the American Marketing Society, he heads an organization after his own heart—formed to discuss, de- bate and criticize current marketing trends and practices. Among other things Dr, Nystrom describes what the NRA is doing to maketing, as follows: Causing a scramble for new sources of supply. Putting a premium on specialty goods at the expense of staples. Strengthening well known and destroying weak ones. Fostering the growth of consumers’ co-operatives. Setting the stage for tragedy among those who don’t know what’s happen- ing; opportunity among those who do. brands Success in business is supernaturally protean in its examples and so, per- force, are the failures in their demon- strations. Thus we find that the ques- tion that is up to me for an answer can- not be discussed clearly, forcefully and persuasively except it be made specific as to some one person. I offer this little preface that you may more thoroughly enjoy the hope- lessness of my struggle in an effort to discuss, in a most general way, the rea- sons why so many men fail in business. And, by the way, I have had my own little fun in preparing for this occasion. As I journeyed to and fro about my business the past week I have asked various friends the same question and out of perhaps a dozen replies the an- swer has been either “They don’t know how,” or “They get into the wrong pew.” My own conclusion as to the first and basic reason why so many men fail in business is that, unless they are absolutely forced to do so, the average youth and young man will not profit by the example of others. Independ- ence of thought and action is the first MICHIGAN great prize coveted by the average lad of 16 to 20 years of age, as well as by the young man who is old enough to vote. And so, as a rule, the advice offered by his elders is curtly put aside as out of date, while the results that are tangible and visible are sneered at as stupid mistakes which could not by any possible combination of circum- stances fall to his portion. A good illustration of independence of this sort is furnished by a current newspaper squib telling of a young lady who confided to her mother the fact that she had engaged to become the wife of a certain young man. The mother, surprised and fearful, took to tears and told her daughter that she had hoped she would never marry. “But you married, didn’t you, moth- er?” asked the girl as she put her arms about her dear parent’s neck. And the mother replied, between her sobs, “Yes—but I’ve—found out the folly of marriage.” “That’s it,” cried the girl: “that’s what I want to find out: the folly of the thing.” So it is with humanity in general. Every man wants to find out the folly there is in life, exclusively—upon_ his own hook, Some other man’s folly won’t do. It must be folly of his very own or it will not count. I dare say there are men now reading this dis- course who have rehearsed time and again to their son or sons the details of the mistakes in life they have made, and it’s a pinch of ginger to a full meal that each of those sons is plum- ing himself on the utter impossibility that such mistakes could be made by him. And right here, in my own esti- mation, you will find a chief and foun- dation reason why so many men fail in business. Bear in mind, please, that I make no pretense of telling what success in business is; also that by the very nature of my subject my anal- ysis must be extremely- general in char- acter. There are three grades of men in business, generally speaking: First comes the man who solely by his own industry, thrift, energy, courage and rectitude, is in business on his own account and is successful. Such men are rarely unsuccessful. Then comes the man who is upright, industrious and skillful who receives a lift from a close friend or kinsman and thus gets a start on his own hook and is or is not successful, as the case may be. Finally, we see the third man, who inherited an established business with established credit and by dint of sincere effort is a success or failure, as it may happen. I realize the great breadth composed by this classification, but I am firm in my conviction that it is none too broad, general though it be. I think statistics prove beyond question that a majority of the very successful busi- ness men in this or any other land are the sons of parents in very moderate or even quite poor circumstances; also that their success is due chiefly to the fact that they are compelled by force of these very circumstances to see the merit of and profit by the examples of TRADESMAN others who have failed and others who have succeeded. And sO, very early in their lives they are forced to practice absolute self-reliance, thus gaining the genuine independence; the real rather than the imitation article that lures so many of the young men whose parents, other kinsfolk and friends, mistaking their own acts for kindness, contribute largely in aiding the young man in his erratic and fatuous notions as to inde- pendence, The very poor boy who, as a matter of self preservation, is forced to prac- tice industry, economy and thrift and so lays the foundation for future suc- cess is entitled to credit only because he has the ambition to succeed. The fact that he has the physique, the cour- age and the will to succeed is due to conditions over which he has no con- trol; they are born of-conditions he detests, whereas his ambition is his own and the only inheritance that comes to him, as a rule. How many, many men are there who, fairly bursting with ambition to succeed, lack the will to realize that ambition simply because, in their boy- hood, youth and young manhood, they had things easy. Of course, there are phenomenal exceptions, and ordinary, almost commonplace exceptions, to the general classifications I make: but I sincerely believe that, as a rule, the _™men who are successful in business, as well as those who are not, are the victors or the victims because of the conditions surrounding them and the habits and_ practices indulged in be- tween the years of 14 and 25. It is somewhat fatiguing to me to hear some particularly successful man rehearse his well-learned story that he began earning his own living when 10 years old, worked the first year for his board and clothes, received $30 the second year and when he was 15 years old had $100 in the bank. He tells it much as he would be entitled to rehearse a tale of pulling the planet Jupiter out from its orbit. Bless his dear soul, there’s nothing wonderful about such an experience, nor will there be so long as self preservation is the first law of nature. Men who began life in such a hard-working, self-deny- ing way did so because they had to. It was a case of “fish or cut bait,” and it was their good fortune that it was so. There is a member of the Vander- bilt family who is a_ skilled boiler maker, a skilled machinist and me- chanical engineer and a successful in- ventor of practical, valuable results in mechanism, There is a man who is entitled to credit. He is a hero because there was no reason or influence out- side of his own splendid individuality to compel him to work with his hands and so develop his mental resources. He had no material wish which could not be satisfied and, had he so elected, could have lived a life of monotonous ease, indifference and_ insignificance. That man won success because he de- served it, because it was assigned to his credit away back in the ages when his ancestors were helping to rescue the Netherlands from the sea and those other invaders from the South. 9 And here I give you the point I wish to make: The man who does the thing he loves to do and because he loves to do it is entitled to credit. This love may be inherent or it may be acquired by force of circumstances. In either case, if he “finds himself,” as the saying goes, and does that thing to the very best of his ability, he is a success and this without dollars and cents. regard to There are so many men who fail in business, simply because there are just so many men who do not succeed in “finding” themselves. The man who does not find out what he loves to do and so can do best is the one—bar- ring physical mishaps and mental reck- lessness—who fails to win success. He gets into the wrong pew, does not know how, as my friends expressed it. He tries to sell things when he might better make them; he practices law when he would better practice team- ing; he tries to raise white beans when he would be more successful raising points in law; he tackles a retail store when his bent is naturally toward fish- ing and hunting; he undertakes bank- ing when his taste and abilities all point to a bake shop. And because of prime errors such as these he devel- ops indolence, extravagance, shiftless- ness, indifference and so on to failure and sometimes dishonor. It is cus- tomary among elderly men who have succeeded in business to preach at young men in regard to this matter of success and, almost without exception, these preachments are based on habits of self denial, economy, industry, thrift and all the known. rest of it so very well And while these basic principles are hackneyed and usually irritating to the young man who is forced to listen, they cannot be bettered. There is nothing that can take their place. They are supreme and unimpeachable. More- over, this fact, in these days, is almost as well known to the young man as it is to the old man, the only difference being that the elder man knows, from experience, that it is true, while the young man, having every reason to fear that it is true, has still the Oppor- tunity to demonstrate for himself that it may not be true. And the young man who is thus doubting and stubborn and accepts the hazard is not wholly at fault. Every father should have an approximately correct estimate as to his own temper- ament and bent, as well as the temper- ament and bent of his wife—the moth- er. Both parents should have a toler- ably clear conception as to their own personal characteristics and the traits of their respective families for one or two generations back. With such knowledge to work from, those parents should, by watching their boy carefully from his babyhood up to youth and so on to manhood, be able to so direct that boy’s studies and habits that by the time he is 16 or 17 years old he will have formed a tolerably clear opinion as to the occupation he desires to fol- low. (Continued on page 23) 10 Eee. ERA OF SALES PANDEMONIUM Ushered In By Creation of the N.R.A. The selling methods of practically saierTs anc retauers are seceKing new of supply. Manufacturers are r new outlets tor their goods. age 2. “w+ Ine a 7 These changes are largely due to changes in trading arrangements intro- ' duced by the codes, such as the reduc- tion and €iimination of dis tS; the pronipvition ot consignment selling: the ont "crn tn A eens ea and ruie apair 1g a2HOowances ana ; aS : . . other trading considerations iormeriv enjoyed by many companies, particu- larly the larger purchasers. It may have Deen easy ior business men to write these provisions into code. > . A “ + as L But it is not so easy to change the customs and traditions of the trade. part:cularly when the whole trend, as at present, is to cut out all trading concessions and at the same time to raise Prices. Purchasers who formerly enjoyed these trading concessions are not likely to give them up lightly. Buyers in de- partment stores, chains, and mail- order houses are already revising their resource lists. Purchasing agents are looking up new propositions. Intense study is going on in all channels of distribution for new ways to get goods. Old channels are being upset and dis- carded. Millions of dollars worth of business is being transferred to new sources. Marketing is now a scene of both business tragedy and opportunity. It would not be surprising if many of the larger companies, both indus- trial and trading, soon began to ex- pand their business activities vertically so as to eliminate buying and selling steps now surrounded by so many code provisions. Many manufacturers are likely to extend their activities back into the production of raw materials, and many of the large trading com- panies are now almost certain to be- come manufacturers on a large scale. Another trend which is more than likely to appear is that of specializa- MICHIGAN Wherever su i 50 aS to remove ¢ ee t amd tne TRADESMAN ask them- ive any busi- known, less succeed, are antage to the shed compan- gradually to : s and dis- 4 -stablishment ft the codes, iikely to prove won- ully efrective recipes tor industrial Paul H. gain new ground. The private brand as applied to purely competitive staple goods, handled by smaller, weaker and less well known companies, is likely to lose ground in competition with the better established, nationally known and nationally advertised goods as well as the more important private brands. If the conditions outlined in the codes work out as the code-makers hope they will, if prices and marketing condi- tions are to be equalized and controll- ed, then it seems reasonable to believe that purchasers will prefer the better known, nationally advertised brands to lesser known private brands. Most of the trade regulations in the codes favor the larger, well established and best known companies. With prices and other purchasing conditions Nystrom be. As we all well know, a consider- able part of all advertising, including national and local, is competitive in character. If the provisions of mar- ket control that have been written into most industrial codes really work as well as their authors hope they will, there will be no need for higily advertising. The code- makers, for once, at least, seem to be in perfect accord with even the most rabid critics of the whole institution and practice of advertising. Marketing costs, at least until the significant and practical applications of the codes have been worked out, will probably increase all along the line irom producers through wholesalers and retail establishments to consumers. During the coming months in which competitive April 18, 193 the real test of the NRA codes will be made, prices, of course, will be much higher than they otherwise would have been. What the effect will be upon the consuming public remains to be seen. I, for one, believe that the public is highly price-conscious and is likely to be very sensitive about these price in- creases. Everything that I have seen or heard in recent months leads me to this conclusion. As prices tend to rise there will, in my opinion, be increased Sales will be retarded which in turn will tend to increase the costs of marketing. Logically, this will higher irritation and sales resistance. require prices and so on to absurdity. undoubtedly will fi: checkmating Consumers i unreasonable prices and arbitrary trading conditions; but just what methods they will use and what repercussions these methods ways of will have on business cannot so easily be forecast. Among various possibil- ities, they may even decide to go into business for themselves on a co-oper- ative basis. They have done this ‘n other countries, notably in Europe. To anyone who has studied the early development of consumers’ co-opera- tives abroad, it is clear that they thrive best and grow most rapidly wherever the regular channels of distribution are blocked by arbitrary, artificial or in- efficient methods of operation. This is the history of the beginning of con- sumers’ co-operation in England, in Scandinavia and in Russia. Had there been foresight, progress and develop- ment among the retailers back in the 19th Century, there would not now be a consumers’ co-operative problem in England. If the regular distributive trade had met the needs of the people there would have been no consumers’ movement more than twenty-five per cent. of all retail business in Scandinavia. The arbitrary, co-operative doing inefficient and high-cost systems of dis- tribution forced consumers’ co-opera- tives upon Russia long before the kaiser’s war. It is quite possible that the attempts at regulation of distribution under the NRA codes, if not wisely administered, will give just the impetus needed to start a rapid development of consum- ers’ co-operatives in this country. High prices, dictatorial methods, attempts to drive or force the consumer, and un- progressiveness are just the conditions to start it. Those who are working inside of the co-operative movement are not only hopeful but enthusiastic over their future prospects. We must not overlook the fact that there is a substantial background of sympathy for consumers’ co-operation among farmers and workers. There are also thousands of white-collar workers ready for it. Every political party has for years expressed its inter- est in it. The government has special- ists who stand ready to advise con- sumers how to organize. Even the NRA, through its Consumers’ Advis- ory Board is lending its encouragement to the establishments of these societies. This movement at present, measured in terms of volume handled, is still small. But every business man. inter- ested in marketing needs to be alert to its possibilities. The harsher the reg- a ’ € : = ; April 18, 1934 MICHIGAN TRADESMAN 11 ulations of marketing set down in the codes, and the better those codes work, the more certain it is that this move- ment will grow. A vast number of other problems pertaining to marketing are growing out of the changes instituted under the NRA. It is impossible to discuss all of them. Indeed, it is improbable that anyone could even list what the effects on marketing are likely to be, even for the remainder of this year. Note may, however, be taken of at least one other problem, already as- suming serious proportions: the effort on the part of companies and individ- uals within the industries and trades, including the code-makers themselves, to beat their codes. There is no nation in the world that takes greater delight than we do in passing new laws and immediately thereafter using every possible ability and ingenuity in breaking them. There is every indication that after the pres- ent enthusiasm has expended itself on the making of codes there will then be attempts to enjoy the sweets forbidden by those codes, To anyone who has studied any of the fair-trade sections in the NRA code, it must be a matter of real inter- est to note the cleverness and ingenu- ity with which market control and in- dustrial monopoly have been written into them. We may now expect a pe- riod in which equal cleverness and in- genuity will be spent in finding the loopholes in them. There are some who believe that control over competition can and will be reconciled with the anti-trust laws and with the National Industrial Re- covery Act’s own stipulation against monopoly; and reconciled in a man- ner that will be helpful to all industry and which will not harm the public. There are others (and I must con- fess to lean to this viewpoint) who fear that we shall have a period of grave difficulty and unrest, a period of seri- ous attempts by hundreds of industries to establish monopoly, or at least some features of monopoly. I believe that, as a result, we shall have sharp artificial price increases that will be met by equally sharp consumer resistance. We are likewise certain to have long, diffi- cult, and expensive litigation to deter- mine just how far this new control of competition may be allowed to go. In the dim mists of the future there may be goals of stability under these new industrial codes, but there are none in sight now. It is not my purpose to criticise the NRA or its objects. Its underlying idea is magnificent. In most respects it has been well launched and properly administered. It has already accom- plished a great deal of good and will, if not forced off on some harmful tan- gent, do a great deal more good. But along with the good a lot of very doubtful propositions have crept in. It is these that I criticise. As it is, if they are allowed to go on uncor- rected, they may wreck the whole NRA and carry our economic system with it. Out of this period of stress and discussion, it is sincerely to be hoped that American (business men will try to think beyond their immedi- ate and selfish purposes and help lay the foundations for what is sound and secure—Paul H, Nystrom in Forbes Magazine. Proceedings of the Grand Rapids Bankruptcy Court. April 9. On this day the schedules, ref- erence, and adjudication in the matter of Mahlon G. Honeysett, bankrupt No. 5659, were received, The bankrupt is an ac- countant, of Kalamazoo, The schedules show total assetes of $300, (of which $250.00 are claimed exempt), and _ total liabilities of $4,731.29, listing the follow- ing creditors: Household Finanee Co., Kalamazoo $110.00 Kalamazoo Industrial Bank______ 9.00 First National Bank, Kalamazoo 221.00 Kalamazoo Loan Co... oJ. 285.00 kKalamazoo Industrial Bank______ 145.00 Bank of Kalamazoo. 78.50 D. ©. Brown, Flaimwell. -. Ball Memorial Hospital, Muncie Bronson Hospital, Kalamazoo____ Balden & Hitchcock, Plainwell__ Dr. L W. Brown, Kalamazoo___. Citizens State Savings Bank, PiIainwel 154.00 Chamberlin Metal Weatherstrip Co., South Bend 9 oo 40,00 Dr. K. Crawford, Kalaimazoo____ 10.00 Dr. €. H. Copp, Kalamazoo______ 16.50 Consumers Power Co., Kalamazoo 56.84 Doyles Drug Co., Kalamazoo____ 39.70 Doubleday Bros. & Co., Kalamazoo 9.00 a. G&. Doorn, Kalamazoo. | 60.00 icconomy Cleaners, Kalamazoo_-_ 18.50 Dr HR. BB: Hast, Kalamazoo _____ 241.00 Dayton §S. Field, Kalamazoo____ 4.00 Gilmore Bros., Kalamazoo___-_- 60.00 John Green, Plainwell. 10.00 Home Savings Bank, Kalamazoo 225.00 Dr. C. C. Howsen, Kalamazoo__ 27.00 Hughes Electric Shop, Kalamazoo 9.65 Dr. R. J. Hubbell, Kalamazoo____ 74.00 International Accountants Society, CCA SG ee 4800 Jackson Flower Shop, Kalamazoo 12.00 Kalamazoo Creamery Co.-__-____ 60.00 Cyril Kohloff, Kalamazoo____-_- 60.00 Walter Kent Allegan == 90,00 It. M. Kelly, Kalamazoo. ..____.. 10.00 Kellar Oo. Mune (a 18.00 Kilians Budget Shop, Kalamazoo 52.50 John Mulder, Kalamazoo_______ 15.00 McGraw Hill Book Co., New York 19.00 Mich. Bell Telephone Co., Kalamazog 0 14.35 Nottingham Dairy, Muncie______ 4.37 Alsen & Ebann, Kalamazoo______ 25.00 Nathan Marcus, Kalamazoo______ $25.83 ‘irayion Pare, Martin... 7 560.00 Plainwel] Lbr. & Coal Co., Plainwell 2.75 A. M. Piergon, Plainwell___.______ 60.00 Miseing Dairy, Muncie = 10.00 2Onald Press, New. York..______ 25.00 Ritsema & Co., Kalamazoo______ 61.41 Super Maid Cookware Co., Chicago 30.00 Dr. L. H. Stewart, Kalamazoo__ E Smith Mercantile Co., Plainwell_- 8 John Schuiteboer, Plainwell ____ 7.78 tm i. Shaw, Plainwell $2.21 Thuey Coal Co. Muncie. 13.30 Dr, R. L. Workman, Kalamazoo__ 39.00 In the matter of Fred De Haven, bank- rupt No. 5199, final meeting of creditors was held under date of April 9, 1934. Fred G. Timmer, trustee, present in person. Boltwood & Boltwood, attorneys, present for certain creditors, Trustee’s final reprt and account was approved and allowed. Attorney's bill approved and allowed. Order was made for the pay- ment of administration expenses includ- ing administration rent in large amount arising by virtue of time necessarily con- sumed in appeals with respect to secured claims, there being no dividend for cred- itors. No objection to discharge. Ad- journed without date. Files will be re- turned to U. S. District Court. In the matter of G. R, Cut Stone Com- pany, bankrupt No. 5433. The final meet- ing of creditors has been called for April 27, 1934, at 10 A. M. The trustee’s final report will be approved at such time. There will be no dividend for creditors. In the matter of G. R. Rosette & Carv- ing Company, bankrupt No, 5453. The final meeting of creditors has been called for April 27, 1934, at 10 A. M. The trus- tee’s final report will be approved at such meeting. There may be a small dividend for creditors. In the matter of Harold R. Nye, bank- rupt No. 5530. The final meeting of cred- itors has been called for April 27, at 11 A. M. The trustee’s final report will be approved at such meeting, There will be no dividend for general creditors. In the matter of Richard Fields Coad, bankrupt No. 5579. The final meeting of creditors has been called for April 27, at 11 A. M. The trustee’s final report will be approved at such meeting. There will be no dividend for general creditors. In the matter of George N. Edwards, bankrupt No. 5428, The final meeting of creditors has been called for April 27, at 2 P. M. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of James H. Fox Realty Co., a@ corporation, bankrupt No, 511,4 final meeting of creditors was held under date of April 9, 1934. Trustee’s final re- port was approved and allowed, Certain attorneys’ bills approved and allowed. Offer of $225.00 in settlement of any claim which the estate might have against Samuel L. Mifflin, EH. Plummer Mifflin, Helen Mifflin and Alice Mifflin, as fully set forth in stipulation between said par- ties and the trustee in bankruptcy, was ratified, approved and allowed. Order was made for the payment of administra- tion expenses as far as funds on hand would permit. No dividend to general creditors, No objection to discharge. Final meeting adjourned without date. Files will be returned to U. S. District Court, In the matter of Roach- Montgomery Co., Inc., bankrupt No. 5076, final meet- ing of creditors was held under date of April 9. Fred G. Timmer, trustee, pres- ent and represented by Dilley & Dilley, attorneys. C. H. Roach, officer of the bankrupt was present, Bankrupt was rep- resented by attorneys Warner, Norcross & Judd, Certain creditors present in per- son, Trustee’s final report and account was approved and allowed. Certain at- torneys’ bills approved and allowed. Bal- ance bills, notes and accounts receivable was sold to C .G. Roach for the sum of $25.00. Subscription warrant for 100 shares of American Corporation stock and 200 shares of Appalachian Gas Cor- poration stock was sold to B. W. Wil- liams for the sum of $5.00. Order was made for the payment of expenses of ad- ministration, preferred claims and _ for the declaration of a first and final divi- dend of 2.6 per cent. No objection to dis- charge. Final meeting adjourned with- out date. Files will be returned to U. S, District Court, April 11. On this day the schedules, reference, and adjudication in the mat- ter of John Hinga, bankrupt No. 5664, were received. The bankrupt is an auto- mobile salesman, of St. Joseph, Michigan. The schedules show total assets of $500, (of which $300.00 are claimed exempt), and total liabilities of $31,166.46, listing the toliowing creditors: Commercial National Bank, me. JOHODN 14,399.95 National Life Insurance Co., Benton Harbor Motor Sales, Ine. 64.00 mecurea Clams 200 14 792 96 April 11. On this day first meeting of creditors in the matter of Avedis M. Desteian, bankrupt No. 5637, was held. sented by Robert H. Burns, attorney. The bankrupt was present and repre- Certain creditors were represented by Zamiara and Kurzynowski, attorneys. Claims were filed only. The bankrupt was sworn and examined before a re- porter, Fred G. Timmer, Grand Rapids, Michigan, was appointed trustee and his bond tixed at the sum of $100. Meeting then adjourned without date. In the matter of Harry G. Harrod, bankrupt No. 5424, final meeting of cred- itors was held April 9. Fred G. Timmer, Trustee, was present in person. One bidder on accounts was present. Trus- tee’s final report and account was ap- proved and allowed, Bills of attorneys for petitioning creditors and for the bankrupt were approved. Balance of accounts receivable sold at auction. An order was made for the payment of ad- ministration expenses and a first and final dividend of 9.8 per cent. to cred- itors. No objections were made to the bankrupt’s discharge. Meeting adjourn- returned to the U. S. District Court, April 14, 1934. On this day the sched- ed without date and the files will be ules, reference, and adjudication in the matter of Henry I. Moerdyk, bankrupt No, 5669, were received. The bankrupt is a manager of Kalamazoo. The sched- ules show total assets of $3,950.00, (all of which are claimed exempt), and _ total liabilities of $6,740.54 listing the follow- ing creditors: sankers Life Co., Des Moines $322.62 Sun Life Insurance Co., Montreal 100.00 Wm. B. Smith, Ann Arbor . 2,480.00 Orton Bush, Brighton____- — 500.00 Wians Lake Hills Corp., Detroit 350.00 Independent Oil Co., Kalamazoo 21.60 L. V. White Co.. Kalamazoo ___ 35.00 Dr, B. Masselink, Kalamazoo 28.00 E. M. Sergeant, Kalamazoo__ 10.00 Dr. A. S. Youngs, Kalamazoo. 10.00 Reenders Dairy, Kalamazoo______ 5.33 Bessie L. Scott, Richland 69.00 Dr. G. D. Peters, Detroit si 19.00 American Tire & Repair Co., Kalamazoo __- oo 76.52 Great Northern Life Ins. Co., Detrct cc J. A. Seger, Brighton Oe Hargraves System, Inc., New York Louis D. Theis, Dearborn________ Cary Mig. Co., Waupaca ss 8 Guarantee Fund Life Ins. Co. , Cmana oo 38.58 Krank CC. Kourt, Brighton ___ £0.00 Sheldon Granite Co., Detroit____ £0.00 Bank of Kalamazoo, Kalamazoo 32.60 Peoples State Bank of Redford, DGUNOM 87.00 Jackson Bros. Coal Co., Detroit 36.00 First National Bank of Detroit 425.00 Cary Mig €o., Waupaca.__.__. ss“ 290.00 Marie Wenstow, Detroit________ 90.00 Ask-for our Bulletin on the MINING INDUSTRY We believe the facts are especially worth examina- tion at this time. Copies are available without charge on request. ROGER VERSEPUT & CO. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. Phone 8-1217 ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services ... OLD KENT BANK 2 Downtown Offices 12 Community Offices % ee @ Western Michigan will soon have dated with the Furniture City Brew- its own brewery, producing West- ing Company. It will be managed by ern Michigan’s favorite brew—EX- the same experienced men: manned PORT Beer, remembered with gusto by competent Western Michigan by all pre-prohibition Western Mich- workers. An opportunity ig now igan beer drinkers, and with grati- open to the public to share the earn- tude by all former Grand Rapids ings of Western Michigan’s finest Brewing Company stockholders, The and foremost brewery, Shares are Grand Rapids Brewing Company has being offered for your participa- been reincorporated, and consoli- tion. A LIMITED NUMBER OF SHARES AT $1.00 PER SHARE NOW BEING OFFERED Phone 93029, write or call for particulars (A MICHIGAN CORPORATION) Sales Office: Waters-Klingman Building, Grand Rapids, Michigan ALL SHARES SUBJECT 11:00 PRIOR SALE AND ALLOTMENT. FOR SALE IN MICHIGAN ONLY % * 12 MICHIGAN TRADESMAN ; April 18, 1934 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. Secretary — Herman Hansen, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce, Bay City; Vincent A. Miklas, Manistee; Ward Newman, Pontiac. Bulk Coffee—Profit on Wines—Other Odds and Ends How the cycle rounds the circle! In my beginning, tea—Japan tea, heavy Jaden with adulteration—was the common drink. Coffee came ready ground, in bulk—mixed with chicory, corn and other “fillers,” the conscience of the grinder being the only limit; and there was little of that, if any. Then for years we handled green coffee. That seemed safe, but that, too, became adulterated, berries being molded and mixed with genuine. Then came factory roasted coffee; and, of course, any real grocer could get true coffee if he was made right. Next step was to grind what the customer bought. Findlay’s sidestep- ped that task for years, feeling that it was costly waste of time—rather let the customer do it as of old. But un- der pressure we installed a mill and made an advertising feature of it that seems funny now. Then we advanced again: installed a power mill when the early crude motors came, put it in our window and greatly increased our trade. And now, after a cycle of half a century, grocers are featuring fresh ground coffee again. In this they fol- low again, rather than lead; for it is many years since A & P began to push its own bulk coffee. Indeed, it has never let up on that since its first store was opened in 1859. Result is that it is the biggest single importer of cheap coffee to-day. Individual grocers, members of vol. untaries, small, local chains—all are taking hold of this departure in the effort to regain some of the earnings which have disappeared with the wide distribution of canned coffee, but the grocers who will really gain are those who now make it their own personal business to know what they sell—who keep up their grades to the acme of uniformity and reliability—who aim at about 20 per cent. and are content with that. And well they may be, in con- trast to the 6 per cent. or less they have got on canned coffee. The wine business is due for con- siderable of a shake-down before it lands on solid ground, A good article of eight year Port was sold a time ago by an old-time grocer for $3.50 per gallon. Bordeaux and Burgundy were $3, then $2.50. In contrast with re- cent costs, that seemed pretty reason- able to me, but I find really fine Port now sold for $2, jug included, or $1.75 if one fetches his own jug. Discussing this with a grocer of thirty-five years’ continuous experi- ence, I recalled the last Zinfandel I bought from Jevne, Los Angeles, back in 1917 which cost 65c per gallon, jug included. I questioned whether there would be much margin left after a while. “Why not?” asked my friend. “I never paid more than 20c for good Bordeaux or Zinfandel—the same thing really—and sold it for 40c. Fancy, older numbers cost me 30c and sold for 50c.” So maybe we can quote Gen. John- son: “You hain’t seen nuthin’ yit!” But I—personally—am pleased to note the increase in wine drinking. If we Americans can get that habit and shed hard liquors, we shall have reason to rejoice and be exceeding glad of our experience. Recent conference revealed increased personnel employment among grocers approximately thus: 14%; 12%: 100% (had two, put on two more); 60%; 11%; 25%; 21%; 20%; 25%: 14%. One man’s extra is $3,000 per year; not more people but increased pay. Many who had help on half time have put them on full time, so the man who added two to his other two did nor perhaps add 100 per cent. to his wages. But now the discussion: “How are you caring for the additional cost: are you absorbing it or have vou a definite plan?” “IT am sticking on an extra percent- age; no definite amount, but it is a little early.” That was end of Sep- tember, after NRA had functioned for more than two months. Contrast chain store ways. “It will cost us one per cent. more,” say those exact men, “and we are going to raise sugar, butter, canned milk and eggs, of which we sell enough to cover that item.” Under NRA to get together is neither conspiracy nor collusion, so all those folks got together and decided at what prices all would sell those items, thereby immediately disposing of this extra burden:. “No definite amount’ would be far too indefinite for those merchants. Why should any other grocer not be as conclusive in his acts? One grocer was definite, thus: “I raised butter and eggs; then made a survey through all departments to see on what items we could take a little more, and got enough to cover the extra cost. “If you get a survey of the other stores in your town,” he continued, “particularly the chain stores, you will be surprised at their markup; you will find there are many items you can get one and two cents more on. We did this.” Fact is, chains have been ad- vancing prices for two years or more. What follows is written to bring out what a touchy thing is good will and how far reaching into unexpected cor- ners an injury to it may be; so please forget that it applies right now to Germany. The news is that Gimbel Brothers, with huge department stores in New York, Philadelphia and Milwaukee; Best & Co., great New York store; R. H. Macy & Co., with perhaps the world’s greatest popular-priced depart- ment store, in New York; a vast store in Newark; one of the two biggest in Toledo and a big one in Atlanta; and Hearn’s, probably New York’s oldest dry goods house and a tremendous place—all these have discontinued their Berlin buying offices, retaining a mere skeleton force “for contact and ob- servation only—not for purchases,” and all are cutting out merchandise “made in Germany.” Not all of us are Jews, but a com- mon occurrence in America is for rab- bis, catholic and episcopal bishops and virtually any other religious personal- ities to gather together in unified ef- fort for the advancement of mankind. Hence, intolerance meets no approval —much less persecution of any sect or faith. Hitler & Co. may discover the force of this simple, obvious commer- cial truth some of these days. Incidentally, Gimbel’s offered $10 to any person who could point out “any misleading or untrue statement about or claim for qualities of any article” it advertised. Many rewards were paid. Another store that tried this discov- ered that the average man often mis- understands the meaning of words, so now it pays rewards only to those who indicate misstatements “which would adversely affect the consumer’s purse.” Americans are reading more books and some grocers are selling them— paper bound at 15c each. Reports are that they “sell themselves.” On one grocer’s door is a sign: “Leave Orders Here” and below it is a slot in which orders may be slipped after business hours. Such orders—and he reports they are pleasing in num- bers—he fills and delivers first thing in the morning. Paul Findlay. —_2+.__ To overcome, keep going. Grocery Sales Volume Recovers Current reports from grocery distrib- utors indicate that the loss of physicai sales volume which has been apparent for more than a year is gradually dis- appearing, Grocery stores, and in turn whole- sale grocers, have benefited along with other retailers from the sudden spurt of consumer buying witnessed in the early weeks of March. In contrast with the general trend, however, their sales did not fall off in the weeks preceding Easter, and there is no indication of a change in this respect for the imme- diate future. Food merchants conclude from this experience that the purchasing power of consumers generally has caught up with the rise in food prices. In addi- tion, they feel, that some of the money diverted from the food bill last year to buy merchandise in anticipation of higher prices is now being spent on foodstuffs. —~+ 7+ What is the Answer? Here is a situation which seems to call for an explanation, especially when you remember that the chain stores are working under a code, and so are the big packers. A local meat dealers’ association complains to the National Association of Retail Meat Dealers that two of its members recently bought from Swift & Co. some Premium skinned hams at 17'%4 cents per pound. Two days later an A. & P. store advertised this identical article at 13%4 cents. At re- tail four cents a pound under what in- dependent grocers had two days before paid for it wholesale—Grocery World. a eS KEEP SUPPLIED WITH LILY WHITE FLOUR “The flour the best cooks use” VALLEY CITY MILLING COMPANY Portland — Grand Rapids — Kalamazoo — Traverse City 50% TO YOU Fresh Compressed RED STAR YEAST PROFIT Price: 20 cents per doz., delivered ON COST Selling at 2 cakes 5 cents ..... Place Your Order at Once RED STAR YEAST ana PRODUCTS COMPANY Milwaukee, Wisconsin Strictly Independent — Since 1882 Grown from Grain April 18, 1934 MEAT DEALER Putting Pep Behind Hams and Bacon Says a well-known packer: The experience of 433 stores shows that aggressive merchandising of hams and bacon is helpful in developing a profitable retail business. Hams and bacon are used regularly in nearly all homes and you should secure your share of this business for a number of reasons: A full share of the ham business re- duces overhead and helps to operate at a profit. The present trend is for individual stores to cater to the greatest number of the housewife’s needs. The ham business carries with it many associated items. It is undesirable to allow customers to go to competitors for hams. Properly merchandised hams are a profit maker. Experience shows that a profitable ham business may be built by observ- ing four merchandising suggestions: 1. Merchandise both (1) whole and half and (2) sliced ham. 2. Follow a consistent policy con- cerning brand, grade and averages throughout the year. 3. Establish necessary control of profit. 4. Use methods which take advan- tage of heavy selling seasons to build up regular daily business. Merchandising both (1) whole and half and (2) sliced hams. Building a profitable ham business is aided by: 1. A regular and consistent effort to develop day-to-day sliced ham_ busi- ness, 2. Special merchandising of whole and half hams at timely intervals dur- ing the year. Why following this policy is profit- able: 1. It caters to the consumer’s buying demands. Ham is served in a great variety of ways. You should be pre- pared to meet the wishes of consumers for ham in full variety of slices, butts and shanks, as well as whole or half. 2. It increases opportunity to sell other foods served with ham. Many retailers, not realizing the im- portance of smoked meats to their total meat volume, have permitted aggres- sive competitors to secure an undue proportion of the ham value. 3. Specials featuring whole and half hams are necessary to develop sliced ham business, particularly at seasons of greatest consumer use, such as Eas- ter. It establishes your store as a place to buy them and keeps your customers from going elsewhere. It indicates to consumers that you are offering good values at all tiems, 4. Sliced ham business is very profit- able. The key to sliced ham profit is prop- er merchandising of butts and shanks. The 433 retailers found this was pos- sible by Proper pricing. Featuring other foods served with ham. Suggestion selling to a list of special customers whom you know are inter- ested in these items. You must consider profits on hams which are MICHIGAN on a basis of your combined day-to-day business and volume on specials over a period of time. Lower margin on specials is offset by volume increase in your day-to-day sliced ham sales which is very profitable. —_~>->—___ Popularity of Schools for Meat Cookery The first nation-wide school of meat cookery program ever conducted in this country, has demonstrated in the short period of twelve months its out- standing value as one effective method of promoting a greater use of meat in the American home. Inaugurated in February, 1933, by the National Live Stock and Meat Board, this program, since that time, has reached a cross-section of the nation’s homemakers. And Mrs. American Housewife who buys, pre- pares and serves the meat in more than twenty-five million homes has given her hearty endorsement to every phase of this form of education. A survey just made by the Board covering the twelve months’ period, shows that fifty-seven schools of meat cookery were held; that these schools were staged in fifty-two cities of 19 States; that the homemakers attending numbered 353,490 and that they repre- sented an annual food-buying power of more than $90,000,000 annually. Conducted in cooperation with lead- ing newspapers, the largest auditori- ums available were not adequate to accommodate the crowds. Thousands were turned away. Other thousands stood up for two or more hours through the cooking school program. At least 2,000,000 homes, were reached with articles on meat and meat cook- ery, new meat recipes, etc., carried in the columns of the co-operating news- papers. Each school is conducted by a trained home economics lecturer who presents the newer information relative to meat in a practical and interesting way. The preparation of each meat dish is carefully described and the audiences obtain a close-up of each step. Practical information as to the new revelations in the cooking of beef, pork and lamb are presented in these schools. Homemakers learn, for ex- ample, that in cooking meat the ten- derness of the cut must be consid- ered. They learn that the tender cuts are cooked best by dry heat, while the less-tender cuts are prepared to best advantage by using moist heat. They learn that lower temperatures and in- creasing the time of cooking give bet- ter results in preparing roasts than cooking more quickly at a high tem- perature. Homemakers welcome the new beef, pork and lamb dishes intro- duced in the schools as presenting an opportunity for greater variety in the menu. Retail meat dealers in every city have been co-operating wholeheartedly with the cooking school programs. Previous to each school a meeting for retailers is held where the cuts to be used at the school are demonstrated and the retailers are informed as to how they can “cash in” effectively on the programs. The popularity of these schools is attested by the fact that more calls for TRADESMAN schools have been received from vari- ous cities than can be handled. —_~+--____ Sausage Offers Quick Way to Profit There is more money in with less labor, than in any other part of the business. Now that people are again becoming sausage minded this is a good time to start. Selling sausage is as simple as it can be profitable. No expensive equipment is required, no costly stock involved. About all that is needed is a willingness to dis- play sausage and to talk sausage to the consumer. Probably no other meat product sells itself as readily on proper display as sausage. Sausage is important to the dealer not only because it is profitable mer- chandise to handle in itself, but also because it can be used repeatedly and continually as a means of adding a siz- able amount to the customer’s meat order, and in this way increase volume and decrease the dealer’s cost of do- ing business. Sausage, moreover, is easy to han- dle. There is virtually no shop shrink- age, almost no time at all is required for cutting or preparing for the con- sumer, and it can be wrapped easily, quickly, and inexpensively. In_ brief. sausage s a very desirable product to handle and sell, A book could be written about the art of selling sausage, but some of the most essential and valuable points can be expressed briefly as follows: 1. Give a definite space in your store to the display of sausage, 2. Place the display counter or case in the front part of your store, if pos- sible—right where everybody coming in will be sure to see it. 3. Display sausage in your windows whenever you possibly can. 4. Neatly label all sausages on dis- play so your customers will know what to ask for. Frequently people hesitate to buy when they don’t know the name of the object they want. 5. Show the prices of all products on display. This is one of the best means of stimulating sales. The figures can be lettered neatly on the small card used to show the name of the sausage. 6. The addition of suggested uses to the card showing the name and price of the product also will be a powerful aid in stimulating sales. Thus, the card referring to liver sausage might read: Liver Sausage Price To-day 25c Per Pound Sausage, 13 Fine for Sandwiches, for Frying, for Croquettes, and for Broiling Try Some To-day, 7. Since neatness and cleanliness are most valuable selling aids, which, or counters or tables on which, Sausage is displayed should be kept clean, neat and attractive. 8. In displaying sausage, the skill- ful use of parsley or fern leaves will help to add a touch that will appeal to the eye of the consumer. 9. Displaying sausage in combina- tion with other foods, if done neatly, is sure to attract sales. cases in attention and aid Showing bologna or liver sau- sage sandwiches, for example, or a plat- ter of cold meats garnished with pars- ley and pickles, or a delicious looking waffle with a few nicely browned pork Sausages on top, all will help to in- crease your sausage sales. 10. When you have cut sausages on display, be sure to trim the surface frequently enough to assure an attrac- tive appearance. Discolored sausage and sausage which has the appearance of being dried out will discourage sales. 11. Require your employes to sug- gest sausage at every opportunity. This should be done tactfully, of course, or some customers are likely to resent it. One good way is to sug- gest the purchase of a specific kind of sausage for a specific use, such, as, for example, bologna for sandwiches, pork sausage for breakfast, frankfurters for picnic lunches, et cetera. 12. Utilize every opportunity to tell consumers of the merits of sausage; of the fact that it is high in food value and relatively low in price; that it is virtually all food and without waste: that it is highly pleasing to the taste, and that it is available in many forms and varieties, some of which are sure to appeal to every consumer. 13. Train your salesmen to ask cus- tomers, after having sold them a meat order, “And now, Mrs. Smith, how about a little bologna to-day? It’s so nice in sandwiches.” Or: “These are good pork sausage days, Mrs. Jones. How about some for breakfast?” Or: ‘Have you ever tried liver sausage sandwiches, Mrs. Brown? Your bridge club members would enjoy some, I’m sure.” 14. Finally, think sausage, talk sau- sage, interest your customers in it, sell more of it. There’s money in sausage. Get some of it for yourself. Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Atkins and Simmons Issue State- ments on Sales Policies For many years, retailers have smarted under a competitive situation difficult of town, large industrials buy large quan- very solution, In every tities of materials and supplies, either from other manufacturers or from wholesalers. This business often led to employes of the industrial purchaser buying consumer goods for contact personal use at wholesale prices. Most manufacturers and wholesalers frown- ed on this practice but seldom were able to curb it. In the basic whole- sale code, the “price differentials” and “protection to retailers’ clauses out- law such practices, pretty much to the complete satisfaction of the entire hardware industry. Shortly afer the approval of the basic wholesale code, N. A. Gladding, first vice-president and director of sales, E. C. Atkins & Co., Indianapolis, Ind., and L. C. Cran- dall, president of Simmons Hardware Co., St. Louis, Mo., issued appropri- ate policy statements covering this problem. One writes as a buyer and the other as a seller of industrial ma- terials and equipment. Both seek the same objective. Being of general trade interest we are publishing both let- ters. Mr. Gladding addressing the hardware and supply trade writes as follows: Mr. Gladding’s Letter “Referring to the code of fair com- petition for the wholesale and retail hardware distributors’ associations, it is our understanding that they both contain articles suggesting, if not re- quiring, that the wholesalers shall not sell to an ultimate consumer at whole- sale prices, thereby protecting the re- tailer in the performance of his legit- imate function of providing for the con- sumers’ demands. “It being our desire to do every- thing we possibly can to protect both the wholesaler and the retailer in their respective spheres, we wish to an- nounce to the trade that, effective at once, and with the exception of such merchandise that need for the maintenance of our plant and the mate- rial that enters into the manufacture of our products, that neither the offi- cers nor the employes of E. C. Atkins and Company will endeavor to pur- chase any item at wholesale price, nor will they ask the retailer to cut his regular price on any merchandise that the officers or the employes of E. C. Atkins and Company desire to pur- chase. we “We are taking this stand not from either a selfish or an unselfish stand- point, but purely from a desire to be patriotic and helpful in the mainte- nance of the standards of right and fair dealings which the wholesale and retail merchants throughout the coun- try are now striving so hard to set up under the rulings of the National In- dustrial Recovery Act. MICHIGAN “We do not think we need to en- large upon this attitude that we have assumed other than to express the hope that same will be fully appreciated by our friends in the trade throughout the country. “In addition to the above, we wish to kindly remind the trade that we be- lieve we were one of the very first manufacturers in the United States to take a firm stand for suggested resale prices for the wholesaler to the re- tailer and for the retailer to the con- sumer, and for fifty years have done our utmost to maintain that policy of distribution of our products, and even though we have not always been sup- ported by our distributors as thorough- ly as we would have liked, yet we have no regrets to-day for having been con- stant in this position. It is, therefore. our pleasure to continue to co-operate with the wholesale and retail distribu- tors along these lines as laid down in their NRA codes.” Mr. Crandall’s Letter From the standpoint of a wholesaler, Mr. Crandall’s letter to industrial ac- counts is very interesting. It reads as follows: “The official wholesale code. signed by President Roosevelt Jan. 14, con- tains a trade practice ruling that con- cerns companies, such as yours, in pur- chasing merchandise wholesale. “It is our desire, of course, to com- ply wholeheartedly with all the provi- sions of the code. We are, therefore, bringing this particular ruling to the attention of our good friends in the in- dustrial trade, believing that all are eager to co-operate in support of bet- ter trade practices in which we are all profoundly interested. “Section 10 under Article VII (Trade Practices) of code, under which we now operate, reads as fol- lows: ‘Protection to Retailers—It .shall be an unfair trade practice for wholesalers who secure a substantial portion of their business from members of the retail trade to enter into competition with retailers by selling merchandise at wholesale prices to ultimate consum- ers for personal use or to sell to civic. institutional, and/or similar types of wholesale customers, merchandise for the personal use of employes of such customers. Nothing in this section, however, shall prevent bonafide sales by such wholesalers to their own em- ployes of merchandise that is for the personal use of such employes.’ “We shall continue earnestly to so- licit your patronage and shall be happy always so serve you for your plant and manufacturing requirements. We are better equipped to-day than ever be- fore to execute your orders promptly and efficiently, and I give you my per- sonal assurance that they will com- mand our best attention, “We take this opportunity to thank you for the business which you have given us and to express the hope that the codes under which you operate, as well as those under which we operate, may contribute to the benefit of all who are engaged in the manufacture and distrbiution of merchandise, — Hardware Age. —_2++>___ Learn to-day and you'll earn to- morrow. TRADESMAN Death of Veteran Traverse City Sales- man Traverse City, April 13—It is with deep sorrow that I must write you of the death of Archie B. Jourden, at 2:30 p.m., to-day. He has been one of our very loyal friends in life and a U.C.T. member al- ways to be relied upon. We will miss him like the brother that he was. Archie has been having bad spells with his heart for a couple of years, but still remained the cheerful, splendid fel- low. John S. Ames, Sec’y Traverse City Council. Archie B. Jourden was born in Col- fax township, Wexford county, July 8, 1872. He enjoyed the distinction of being the third white child born in Wexford county. His father was born in Ireland and his mother was of Irish descent. He attended the country schools of Wexford county, complet- ing his education at the Ferris Indus- trial School, at Big Rapids, where he pursued the English course, taking a third grade certificate with a view to fitting himself for a teacher. One month’s experience in wielding the Archie B. Jourden ferule convinced him that he did not care to follow his chosen profession and he accordingly took a clerkship in the general store of the late H. M. Patrick, of Harrietta, where he re- mained two years. He then concluded to become a dentist and devoted a year to learning the business with Dr. A. W. Eldredge, of Big Rapids. At the end of that time, he concluded that he did not want to be a dentist after all, and engaged in the mercantile busi- ness in the capacity of clerk in the general store of Joseph Matevia & Son at Boon. Nine months later, he re- signed to take charge of the agricul- tural department of the Wexford coun- ty poor farm, which position he occu- pied two years. He then entered the employ of Thomas Wilson, hardware dealer at Sherman, where he remained two and one-half years, retiring to take charge of the implement depart- ment of E. Gilbert, of the same place. Two years later he engaged with the Deering Harvester Co., to travel on the road, covering Northwestern Mich- igan and at the end of his first season he was offered a position as traveling representative for the Fletcher Hard- ware Co., of Detroit, which position he retained for many years, Mr. Jourden was married Feb. 17, 1895, to Miss Hattie A. Taylor, of Sherman. He was an attendant of the Methodist church and a member of tie F&A. M. ond Bactccn Star lodges of Sherman and also of the K. of P. Mr. Jourden attributed his success to hard work. While he had no par- April 18, 1934 ticular hobby, he was a crank on base- ball, although his crankiness exhibited itself as a spectator and not asa player. ea Growers Potato Tour To Detroit Grand Rapids, April 16 — We are requested to assist in advertising the following special tour for Michigan po- tato growers .Here’s how you can help: 1. Plan to attend this tour yourself. 2. Inform as many prominent grow- ers as you can, persuading them to at- tend the tour. 3. Get as much publicity in local pa- pers as_ possible. 4. Give this matter immediate atten- tion. Time is short. Date is April 26. Program starts 7:30 a.m., April 26, from Fort Shelby Hotel, Special rail rates lc per mile for the round trip. Special nominal rates at Fort Shelby Hotel, Inspection tour of Detroit markets, arriving at Detroit Union Produce Terminal at 8 a.m., where complimen- tary breakfast will be served. See floor display and auction of fruits and vege- tables in progress. _ Tour including Central Produce Terminal and Eastern market at 10 a.m. At 1:30 to 3 p.m. luncheon program at Fort Sheldon Hotel, This program consists of music, short talks by re- tailers, consumers, farmers, representa- tives of the State Department of Agri- culture, and Michigan State College. We endorse this tour 100 per cent. it will give growers a chance to see what is happening in Detroit, where Idaho and Maine potatoes are outsell- ing Michigan stock 25¢ to 50c per sack, due to quality and grade. The tour will also give growers a chance to dis- cuss remedies and Ways and means of strowing and shipping better quality Michigan Spuds. Clark Drury, Branch Mgr. Albert Miller & Co, — 23 N.R.A. and Business Statistics Answers to the questionnaire sent out by the N. R. A. to determine which lines of industry can bear the burden of shorter hours at increased wages will in many cases provide information not previously available. Trade association executives, finding the furnishing of these data difficult in many instances, generally appreciate the opportunity given them to impress member concerns with the value of statistics for the intelligent guidance of a whole industry, as well as the policies of individual members. Improved methods for the compila- tion and interpretation of business sta- tistics, they say, is but one of the many ways in which N. R. A. influences busi- ness that is often overlooked. There is good prospect, they feel, that the bet- ter knowledge of business facts thus initiated by the N. R. A, will tend to improve industrial management stand- ards both with regard to operating effi- ciency and social relations. — ~77.___ The Six Laws of Work 1. A man must drive his energy, not be driven by it. 2. A man must be master of his hours and days, not their servant. 3. The way to push things through to a finish effectively must be learned. 4. A man must earnestly want. 5. Never permit failure to become a habit. 6. Learn to adjust yourself to the conditions you have to endure, but make a point of trying to alter or cor- rect conditions so that they are most favorable to you. while April 18, 1934 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint First Vice-President—D. Mihlethaler. Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca. , 4 Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason BE. Hammond, Lansing. MEN OF MARK H. W. Buck, Representing Grand Rapids Merchants Mutual Harold W. Buck was born at Port- land, Noy. 21, 1898. His father, who was a farmer and shipper of live stock, was of practically English descent, his father having been born in Northhamp- shire county. His mother was descend- ed from the Dutch, Irish and English. He attended the public schools of his native town, graduating from the high school in 1916. He then attended Olivet college, taking the business ad- ministration course for three years. He completed this line of study at the Michigan University, where he took the fourth year, graduating with high honors in 1920. On his return to his home he se- cured the position of assistant manager Harold W. Buck of the Portland branch of the Ypsilanti Reed Furniture Co., of Ionia. Eight years later he was promoted to the position of manager of the order de- partment of the main factory at Ionia. Two and a half years later he espoused the life insurance business as solicitor for the Mutual Trust Life Insurance Co., of Chicago. For the past nine months he represented the Valley City Milling Co., in a selling capacity, in Central Michigan. April 1 of this year he engaged to represent the Grand Rapids Merchants Mutual Fire Insur- ance Co. of Michigan, having long ago discovered that the mutual system of insurance comes nearest his ideas of what insurance should be. Mr. Buck was married July 31, 1930, to Miss Margaret Gibbons, who is a daughter of J. B. Gibbons, jeweler at Eaton Rapids. They have a daughter 2% years old and reside in their own home at Portland. My. Buck has been a member of the Congregational church of Portland MICHIGAN about twenty years and was treasurer of the organization eight years. While at Ann Arbor he sang in the choir of the Baptist church and be- longed to the University Glee Club. Vocal music is his hobby, with an es- pecial preference for church music. Mr. Buck is a man of pleasant ad- dress. His approach is _ invariably happy and he is a man makes friends early and retains them indefin- tely. great who He will, undoubtedly, achieve a measure of success in his new connection, ——_++—- Personal Calls Made By Manager Hammond On April 4, a woman between 45 and 50 years of age visited the Ann Arbor stores and succeeded in passing worth- less checks. Two of the best known stores in Ann Arbor were victimized. At one store she bought merchandise on two or three different floors and requested the cashing of a check so that she could pay each of the sales girls with cash. She forged the name of a well-known Ann Arbor woman. Be on the lookout for her. She is de- scribed as medium height, weighing possibly from 120 to 130 Ibs. The amount of her forgeries in these two stores were $25 and $18.50. We have recently made an adjust- ment of a pattern contract agreement for the C. A. Ponsford store, of North- ville, which seems to be very satisfac- tory to both parties. In dealing with this matter we have saved the Pons- ford store many times the annual cost of Association membership, Bring your pattern troubles to the conven- tion. Our News Letter of April 3 gave in more or less detail some of our im- pressions on our travels throughout the state calling upon our members. Last week we visited about thirty more of our members in the Flint, Saginaw, Pontiac and Adrian areas. In all of our travels, as reported in our last bulletin, we found that busi- ness is improving and a happier spirit prevails. Many of our merchants as- sured us that their calendars are marked for Lansing, Wednesday and Thursday, April 18 and 19. Many of them living not too far from Lansing expect to come early in the morning of the 19th and remain until after the evening program. Judging from the encouragement received, we will have a good attendance. A letter from the headquarters of the National Association assures us that that organization will have a repre- sentative here to participate in our program. It seemed good to find our old friend H. G. Wesener back at his desk with the Wm. Barie Dry Goods Co., at Sag- inaw. Wesener and James with their helpers constitute the organization and we anticipate that the discouragements of the last two or three years will soon be forgotten and that the Barie Store will regain its old time standing as a Saginaw business institution. It is always good to go to Wiech- mann’s store. This is one of the best managed stores in our organization. We were unfortunate that both Mr. and Mrs. Wiechmann were out of the city at the time of our call. TRADESMAN The firm of Sobel in business in Saginaw a long time. Philip Sobel has retired from the firm and established what is known as the Esther Shop on East Genesee. Men of their business ability can make two stores succeed as one. We prophesy success at both locations. Bros. has been well as At no place do we receive a more cheery welcome than at the Seitner store in Saginaw. Brothers Sam Adolph, with their sons and sons-in- and law, keep business moving. We expect both Sam and Adolph at our conven- tion and hope that two or three other Seitners will come along with them. Business at the store was lively that day. At Flint we visited the Seitner Ap- parel Shop, now in charge of David Seitner, Sig. Seitner retired from business in Flint a year or two ago. This store is near the site of the old Seitner location and is a modern up-to-date place. We have added this store to our membership mailing list. Our President, Mr. Pitkethly, has had a vacation in Florida and has re- turned feeling energetic and optimistic regarding the plans for our convention. When you consider the amount of work that Pit. has done for the Asso- ciation, you will realize that you owe your loyality to him to come over and shake his hand at the Hotel Olds in Lansing, April 18 and 19. Mr. Bush mentioned in our previous bulletin. Overwork in ad- justing his fire loss and the re-organi- zation of his store has made it neces- sary for him to remain at home and rest for a few days, Upon his order a room for Mr, and Mrs. Bush has been reserved for the full period of the Con- vention. We have two stores in Fenton. having Was prosperous member We enjoyed sitting on the counter and swapping stories with C. E. Rolland. taining man, enjoys the confidence of his community and apparently enjoys life. George W. Pellett, of the Pellett He is an enter- department store, conducts one of the best stores of its class in Michigan. In driving through Fenton, be sure to call on both of these men. We called at Holly. M. Fq@n, the proprietor, was in Detroit. Sorry to have him. We left word with his helper that Mr. Fein was expected to lend his the Daylight store in missed pres- Lansing. At Pontiac the Waite Brothers store is one of the delightful places to visit. J. M. Waite is usually in his office and anxious to ence at our convention in know what is going on among his brother merchants and is very friendly and generous with his suggestions regarding the trade and the outlook for the future. Harry Grossman, of the Chase Mer- cantile store, was out of the city. This was a real disappointment. The Store, proprietors, is still Boston Green & Rice, doing business at the old stand and with a man in charge of the enterprise and diligence of Geo. A. Rice, the will be a Boston store substantial Pontiac im the Mr. Rice is a patron of fixture in coming years. our insurance company. that our di- At Adrian we learned rector, F. E. Park, is spending a few We learned at the that Mr. pects to be back to attend our conven- days in Florida. information table Park ex- tion. Palman Brothers, of Tecumseh, also Me PaL man, Sr., and Abe in charge at Tecum- have a store at Adrian with seh and Brothers Joe, Morris and sis- Adrian. Both ahead. Rosacrans ter in charge at stores are forging The store on the corner radiates good cheer and fine fellowship. Fred and _ the and Gene — are a combination of “beys’ — Leon wondertul friendliness and teamwork. We found the store formerly occu- pied by A. B. unoccu- pied, Mr. DesErmia having moved to Mr. Boyce is now in charge of a leased de- Boyce again another location in Tecumseh, (Continued on page 22) 160 LOUIS STREET Wholesale Linoleum, Carpets and Rugs Distributors of ARMSTRONG’S LINOLEUM YEAKEY - SCRIPPS, Inc. GRAND RAPIDS, MICH, Insure your property against Fire and Wind- storm damage with a good MUTUAL Com- pany and save on your premiums. 320 Houseman Building THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION Grand Rapids, Michigan HOTEL DEPARTMENT Browsing Around Among His Old Friend Grand Rapids, April 17—I last wrote you from Tucson, Arizona, where in a friend’s automobile we were “buck- ing” a snow storm of considerable consequence. We ploughed along through New Mexico and struck Ra- ton Pass just prior to reaching Trini- dad, Colorado. The Pass, which goes right straight up in the air to the tune of 8,000 feet, nearly floored us. I think we burned out every bearing in the car, and were much perturbed over the possibility of being marooned in mountain heights. But we finally reached Trinidad, where we remained over night. continuing our trip next dya, the snow still falling, until arriv- ing at Denver, where we found seven inches of the “beautiful” on the level. Here the discovery was made that we had burned out numerous bearings, etc., so, of necessity I continued my trip by busses, which, to my notion, are much better adapted to transconti- nental transportation. Made a day run to Kansas City and the day following to St. Louis. The next day I suc- cessfully negotiated Chicago, where I was welcomed with open arms by my good friend, Ward B. James, general manager of Hotels Windermere, where I ‘holed in” for several days, visiting Chicago friends and relatives, of whom I have many. Mr. James, accompa- nied by his charming wife, had only returned from a visit to Florida a few hours before my arrival, but they suc- ceeded in convincing me that I was a welcome visitor, Ward was at one time manager of Hotel Tuller, Detroit, a nactive member of the Michigan Ho- tel Association, and assisted me very materially in my work as secretary of that instituton. Now he has exclusive control of the various Windermeres. said to be and are, without doubt, the finest hotels in the whole nation, with accommodations the like of which one seldom finds anywhere. Beautiful pub- lic rooms and guest chambers, wonder- fully equipped, the like of which one would travel far to make a compari- son. Were they good to me? Well I should remark. Their numerous din- ing rooms supply everything ~ ever heard of. In my mad rush, I took time enough to participate in a luncheon with my host—a “snack,” as he called it. For the benefit of my catering friends who are ever on the alert for novelties, I am reproducing the menu: Blue Points on Half Shell Fresh Shrimp Cocktail Hearts of Celery Salted Nuts Ripe and Green Olives Consomme, Xavier Chicken Okra, Louisiana Broiled Salmon Steak, Anchovy Butter Planked Superior Whitefish, Maitre d’Hotel Stuffed Fresh Mushrooms, under glass, Paprika Sauce Sirloin Minute Steak Saute, Marchand de Vin Grilled Calf’s Sweetbread, Ham and Pineapple of Chicken, en Casserole, with Grapes, Veronica Roast Vermont Turkey with Celery Dressing, Cranberry Sauce Sherbet and Apple Cider Breast Parisienne, Mashed or Parsley Potatoes New Peas in Butter New Asparagus, Hollandai se Heart of Lettuce, 1000 Island Dressing Salad Windermere Tea Biscuit Rye Krisp Dinner Rolls Cherry and Vanilla Custard Pie Banana Jello, Whipped Cream Biscuit Tortoni Fresh Strawberry Tartlet Napoleon Cream Slice Parfait aux Marrons Meringue Glace Delicious Apples Chocolate, Strawberry and New York Ice Cream Crackers and Cheese Beverages And, if you could not discover what you wanted, there was an a la carte, to make additional selections from. In MICHIGAN Chicago I was given a party by form- er Pentwaterites at the home of a rela- tive. They were numerous and still loyal to Pentwater. Again the bus in a two-hour trip to St. Joseph, where I was welcomed with open arms at Hotel Whitcomb, by Charley Renner, its manager, and his interesting family. It was here that I began to feel at home on native soil. The glamorous hospitality dispensed by the Clan Renner would make one feel comfortable and at home on the Sahara desert, and I began to dilate forthwith. As my friends know, I have been in the repair shop for some time, but the Whitcomb course of treatment was good for me. The hotel property has recently come into new ownership and things there are in a somewhat uncertain status, but I was quite relia- TRADESMAN supervision of his estimable wife, an honor which has been heaped upon me many, many times. At the hotel I found those ever faithful assistants, “Pete” Flickema and Frank Murray, while the chief steward, John Hansen, was quite in evidence to give me the glad hand. Miss Grace Young, secre- tary to Mr. Swett for such a long time that I am afraid to mention it for fear she will talk about me, is still the guid- ing star in the executive office, and there are many others there who have in no small measure been responsible for the success of the institution. The Occidental always shows evidence of newness. Never is there any sign of rust or erosion. The public rooms are always cheery, and the guest rooms al- ways immaculate, while the meals served there are a delight. Mr. Swett assured me that business is assuming Charles Renner bly informed that Mr. Renner would continue to operate same, which is as it should be, as he certainly is the best equipped individual, from point of ex- perience and intelligence to manage this enterprise which. under his super- vision, has come out of the gloom and is making a showing. In my travels throughout the West, whenever I land- ed at a Fred Harvey hotel, I was Promptly informed that this “crazy Dutchman” hailed from their port and they were proud of it. So am I, That titanic prince of good fellow- ship, Edward R. Swett, responsible for the activities of Hotel Occidental, Mus- kegon, was just about to whisk away to his “shack” at Lake Harbor, when I arrived there, but he grabbed me off and took me along. The outcome of the controversy, if you might call it that, was one o those substantial “home” meals, Prepared under -the a very satisfacory aspect and he ex- pects a good patronage this summer. He deserves it. At Muskegon I learned that Mr. and Mrs. George Woodcock, have been successfully conducting a hotel in Flor- ida this winter, enjoying a good busi- ness and that they are carded to man- age the country club at Jackson this summer. They will be remembered in their former connection with Hotel Stearns, Ludington; Hotel Otsego, Jackson; Hotel Muskegon and more recently the Muskegon Country Club. They are popular and know their onions. At Pentwater, where I spent a couple of days with Mr. and Mrs. A. B. Flagg, friends of a quarter of a cen- tury standing, I enjoyed all the sensa- tions of a genuine re-union. My early hotel experience was in this friendly April 18, 1934 little city—the most agreeable days of my existence spent here—and I would be an ingrate, indeed, if I did not re- main ever loyal to her citizenry. Just now they are invoking the assistance of Uncle Sam in providing funds for the dredging of the harbor, which the Government has seemingly overlooked for a long period, supposedly for eco- nomical reasons, but they have a live congressman now, Harry W. Mussel- white, Manistee, and he has given them the idea that a “gesture” at this time may be accepted seriously at Wash- ington, and they were holding a meet- ing of citizens of Oceana county, when I arrived, of which I will speak later on. Stanley (Bunker) Halstead, is at the head of the Chamber of Commerce there ,and he has the most enthusiastic constituency I have been in touch with in many a day. Twenty-five years ago, after having sold type and printing material for Barnhart Bros. & Spin- dler, Chicago, for about that period I retired to Pentwater and started a campaign to show Oceana county pro- ducers how tto raise peaches, Soon after arriving there, however, the own- er of the Arbor Rest Hotel asked me to find a buyer for her property, in- teresting me to the extent of becom- ing a_ hotel keeper by the purchase thereof. I rehabilitated the property and while I had never had any expe- rience as an operator, I knew what the commercial man required and pro- ceeded to meet with these require- ments. Since that time I have become more familiar wtih the game and I occasionally meet some of the old tim- ers who really think I know what I am talking about, and even read my offerings each week in the Tradesman. At any rate I still find many old friends in Pentwater who continue to speak to me. Among those whom I met the other day was Capt. Martin R. t.wald, now retired, who came to Pent- water in charge of the life Saving sta- tion in 1887, upon its establishment, a position which he held until 1913, when he retired on a pension for faith. ful service. After that time he devoted his activities to civic affairs and is still going strong. The Captain and his charming wife celebrated their fiftieth wedding anniversary, three years ago. If the temperature ever gets above zero up there, I am going back and teach them how to snare the elusive bass. At Muskegon, on my return from Pentwater, I renewed acquaintance with “Milt” Steindler, of the Steindler Paper Co., who still claims the proud distinction of being the first victim to register in at the Verbeck Tavern, and one of the few who are living to talk about it. He is now manager of his institution, I meet his father, Sigmund, who now lives in Santa Monica, Cali- fornia, quite frequently, and we do much reminiscing. He is also going Strong. ‘Milt” took me over to Mus- kegon Heights to catch up with Her- man Anderson who, as representative of the old Walker Candy Co., used to do his best to despoil the Tavern lard- er in “them savage days.” Herman is in charge of relief work at the Heights, looks as young as ever, and we had some visit. Here I am working out an old grudge against E. H.(Ted) Beecher, operating Hotel Crathmore, by keep- ing some “cash customer” out of one of his tidy and comfortable rooms. But he seems to be of the patient and long suffering class and fairly makes me believe he gets some joy out of asso- ciating with me. I have known “Ted” for a long time; he is a real hotel man, with a bushel of friends, and unless he “does me wrong” will have more to say about him in the near future. Ran across Harry Ackerman, gener- al agent for the Preferred Auto Insur- ance Co., of Grand Rapids. For years Harry was a welcome guest at my April 18, 1934 MICHIGAN TRADESMAN hostelry. He is a pronounced success in his line and will be heard from em- phatically in the near future. Annual hotel administration short course, sponsored by Michigan State college with the co-operation of the Michigan Hotel Association, will be held April 19, 20, and 21. Prof. B. R. Proulx, assistant dean of liberal arts and head of the short course department at the college, is in charge of arrangements. Amy Newberg, assistant professor of home economics, Grace E. Smith of Toledo, and Mary I. Barber, director of food experiments for W. K. Kelloge Co., at Battle Creek, will be the speak- ers Thursday, Hotel Greeters of Michigan, Detroit Executive Housekeepers and members of the Hotel Accountants’ associations will hold dinner meetings Thursday evening. Friday morning, George H. Johnson, representative of the Laundryowners’ National Association, will speak and Miss Eugenia McDaniels, of the col- lege entomology department, will speak on “Insect Control.” In the afternoon, Gertrude Reis, ex- tension specialist in home economics at M.S. C., and Allie M. Anderson, of the Winama hotel, Chicago, Ill, past president of the Chicago Hotel Wom- en’s Association, will be on the pro- gram. Saturday morning, Charles K. Swaf- ford, vice-president in charge of sales for the National Hotel Managers Co., New York hotel, will be the speaker. In the afternoon, S. J. Robinson of Chicago is scheduled to speak on direct mail advertising and Harold Young, of the Occidental hotel, Muskegon, . will also talk. The annual banquet will be held Sat- urday evening in the Woman’s build- ing on the campus. Frank S. Verbeck. —_~+~-.+____ Conditions Improving in Kalamazoo Business Attended Sunday morning service at a leading church well filled with people. They had recently built a new edifice and the financial secretary reead his re- port to the congregation, pleading for funds to meet past due payments on bonds, covering the property. It was clear to me after nearly two weeks survey among the merchants, as to why money is so scarce. If the mem- bership of that church only knew that the great National chain store monop- olies are bleeding the business of their fair city and sending its needed money away to the financial centers, they would stop giving them their patron- age. If Kalamazoo home merchants could have the patronage of Kalama- zoo people, the money would be kept at home and churches and all lines of local business would prosper as in days The minister of this church is an active man and seemed to be awake to the fact that something was seriously wrong in society. I gave him a copy of the Tradesman, calling his attention to the petition to Presi- dent Roosevelt, which has been signed by over 200 merchants of the city. The local bank off acts upon this community as food does to a starv- ing man. Called on a merchant, who had just collected a food account of long standing, owing to money being tied up in the local bank. He, in turn, paid his Tradesman subscription, which of VOre. pay had likewise been in arrears. Money is the life blood of business. Like the blood in the human body, no one should be permitted to control the sup- ply, as in the past. The people have the power and right to liberate them- financial and industrial What leadership in both the press and pulpit. selves from bondage. they need most is We need a social revolution to clean up on organized chain greed. The people could do this inside of thirty days by withdrawing their support m, ‘o & them. It might take longer to clean up on the oil trust, as it has all from of the oil in sight. Who ever heard of bargain days and cut prices on oil and gasoline? They have it sewed up, They charge all the traffic will bear and they those who pump oil out of the just pumping. Monopoly treats the farmers pay ground enough to keep. them the same way. food After a visit to hundreds of stores and talking with the owners and managers, I begin to feel somewhat at home in these stores. The neatest and cleanest store inspected was not a chain store, but was owned by Charles Salotti and wife up in the copper country. Cannot remember the dirtiest store, but there were a number of them, so I do not wonder at the claim made that the chain store has had one virtue, at least, and that is it has caused many a food merchant to clean up his store with soap, water and paint. We are all in favor of clean foods and a clean place to keep them on sale. In my travels I find there is still a chance for trade improvement in many home owned stores. There is no advertising which will attract trade more than a bright, clean, newly-painted store. It pays to scrub the floors frequently. Clean display windows, showing at- tractive exhibits, are important trade drawing features, as well as an artistic arrangement of goods upon the shelves and display stands. idea the There is another not have all to that is courtesy and Many merchants do not cash in on these possibilities as they should. People like to trade where they are greeted with a smile and where they receive attention, To hold the trade of a customer, get her or him to like your Cul- Customers are hu- man beings and they consider courtesy and service often more than price. chains can themselves and service. store and the service you render. tivate personality. Another important thing in bringing success to your store, is the buying of the goods you sell. For sey- eral months the market on foods has most been gradually advancing. These mar- kets will continue to advance as better times return. It is very easy to lose money on a rising market unless one keeps posted and steps up with it. Eac3 week the Tradesman brings to the food merchant the rise and fall in the mar- ket. This service is of great value and is used by wide-awake food merchants “ach week. It is a strange fact that a few merchants ignore the market changes. They claim they must be governed entirely by the prices offered by their competitors. They really do not run their own business, but let others run it instead. These merchants are not getting ahead and may have to drop out. They are making a mis- take trying to follow the cut price bait of the big chains. Don’t try to meet a profitless price. Instead, keep your selling price in line with the market and a bright clean store and_ stock, coupled with friendly service, will the end. E. B. Stebbins. —_—~+~-___ Orders Reflect Spetty Trade Orders for women’s apparel and ac make you a winner in cessories reaching the New York mar- ket Monday reflected the spotty sit- retail trade throughout the country last week, Re- uation which prevailed in orders came mainly from stores in the South, parts of the Middle West and the Coast. In coats, untrimmed styles of bark weaves are outstanding and are now outselling suits by five to one. Blouses, gloves and sportswear led in other With retail apparel promotion schedules to start shortly, a broader divisions. demand for new merchan- dise to sweeten stocks is expected in dresses. coats and Market Drop and Washington Statements The President's refusal to ap- prove legislation that would have unduly restricted business recov- ery for the sake of more extensive Government control, has been very helpful in restoring confi- dence, many business men feel. Speculative interests, on the other hand, have been greatly dis- appointed to learn that the Ad- ministration will fight the various inflationary and semi-inflationary schemes upon whose adoption the success of their operations de- pended. Finding their positions imperiled when inflation hopes collapsed, they were forced to sell, breaking grain prices and subjecting other markets to con- siderable pressure. Business men hope that the country will accept this drop in the markets as a long needed cor- rection. It should not be made the excuse for another “change of heart”’ by the Administration fol- lowing popular pressure for the next shot in the arm, they insist. ce Put principle before profit. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.00 and up. Cafeteria -t- Sandwich Shop Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. Phone 86027 7 lonia Ave., N. W. 9, MORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager THE ROWE GRAND RAPID§ The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President CODY HOTEL GRAND RAPIDS RATES—$1i up without bath. $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.60 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb Location Admirabis. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. New Hotel Elliott STURGIS, MICH. 50 Baths European D. J. GEROW, Prop. 50 Running Water Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon -t- Michigan Coiumbia Hotel KALAMAZOO Good Place To Tie To DRUGS : Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. Officers elected at the Jackson Conven- tion of the M. S. P. A. President—Duncan Weaver, Fennville. First Vice-President — Paul Gibson, Ann Arbor. Second Vice-President — J. E. Mahar, Pontiac. Treasurer — Wm. H. Johnson, Kalama- zoo, Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Lowell; Benj. Peck, Kalamazoo; J. E. Mahar, Pontiac. Where the Old Folk Thrive Best Once haven of the puritans, New England now reveals itself as some- thing of a refuge for elderly persons, and the best place to grow old. Or, stretching the Census Bureau figures a bit, the healthiest place in the land. Curious facts are learned by mulling over thee number of persons 65 or over, by States. For instance, six States have the highest percentages of elderly folk, a percentage of 7 or bet- ter in comparison to the total State population. They are New Hamp- shire, Vermont and Maine, holding up the New England banner, and Iowa, Indiana and Delaware. Oregon, in the Northwest, also does well by its aged. Then again, there are fewer aged in the South, particularly Alabama, Lou- isiana, Mississippi, North and South Carolina. In the West, Arizona and Wyoming have a relatively small num- ber of elderly folk. In general, the ratio of elderly folk increased during the 1920-30 decade, particularly in the West. Eastern gains were conspicuous only in District of Columbia, Delaware, Massachusetts and New Hampshire. North Carolina is the only State showing a decrease. There may be some dispute over Walter Pitkin’s theory that “Life Be- gins at 40;” but work-day life is still going on for three-fifths of American men who have reached the age of 65. As for women, just one out of 12 can be classed as gainfully employed in the upper age group. Analyzing census figures on the el- derly segment of the population, Mary Conyngton, of the Bureau of Labor Statistics, finds that, taking both men and women above 65, one out of three are gainfully employed. This is an average, but the rate varied from 27.7 per cent employed in Nebraska to 46.8 per cent. in Mississippi. For the most part, rural conditions in farm States offer more work oppor- tunities for the aged. In urban sec- tions, on the other hand, industrial con- ditions offer a smaller chance for work to those of advanced years, This is shown strikingly by an anal- ysis of States where at least two-thirds of the aged men are employed. Such States are Mississippi, North and South Carolina, Arkansas, Georgia, Alabama, MICHIGAN New Mexico, Tennessee, Kentucky, Virginia, Louisiana and Idaho. The total number of persons 65 and over in this country is 6,500,000, or 5.5 per cent. of the entire population. Opposition Planned Against Drug Clause While the majority of the industry appears to be in favor of the provision, which prevents retailers from selling goods at levels below manufacturers’ wholesale list price per dozen, a mili- tant minority, including several large department stores and a few retail drug chains, are strongly against the pro- vision. They contend that it is tanta- mount to fixing prices. Proponents of the clause, however, declared yesterday that it was the soundest fair trade practice ever adopted by the industry and that it will result in untold benefits, particu- larly to the small druggist, who has not been able to compete with the large “price-cutters.” Most of the drug chains, they insisted, are in favor of the scheme, and of that group only a few persistent “price-wreckers” object to it. A number of technical questions remain to be ironed out, such as whether the Government tax on cer- tain products is to be included in the list price and how “free deals” are to be calculated. Discussions on these questions will start this week and little difficulty is expected in solving them. It is admitted by those in favor of the provision that the price-cutters will probably start at once to figure meth- ods of evasion and to discover loop- holes in the clause. All such develop- ments, however, will be watched very carfully, and whenever any outright violation of the Provision is discovered, it will be prosecuted at once. The new clause will have practically no effect on current prices to consum- ers, it was contended, as the volume of drug items used as bait forms a com- paratively small Proportion of the total. Since the vast majority of drug stores are now selling products at levels above manufacturers’ lists, there will be no need to change these quotations to con- form with the new provision, it was held. —___---.____ Acrobatic Aviation for Curing Deafness If a commercial airplane zooms, side slips, does a falling leaf, a tailspin and an Immelman, the pilot isn’t necess- arily reckless. He may be therapeutic, In which case, the chances are he has as a passenger some one who is deaf or afflicted with other physical de- fects for which a physician has recom- mended sharp changes in air pressure. Attempts to cure these physical de- fects by airplane now have the sanction of the Department of Commerce. The Medical Section of the Aero- nautics Branch, after careful investiga- tion, announces “it is highly probable” that some cures have been made by air- plane flights, although “in all cases the Same results might have been obtained through the use of a compression chamber and the entire test conducted by a physician. In this manner other dangers caused by excessive pressures changes may be eliminated.” TRADESMAN Nevertheless, if the physician of a person afflicted with deafness or other Physical defects advises an acrobatic airplane flight as a possible means of cure, it is possible now for the com- mercial pilot to obtain a waiver for such a flight. The Department of Commerce, which hitherto prohibited the flying of passengers acrobatically for hire, asks that the waiver be ob- tained in advance of the flight. The applications for waivers may be made directly to Department of Com- merce field inspectors or to headquar- ters of inspection districts. Except in the matter of prohibiting the carrying of passengers acrobatically for hire the waivers require that all rules in regard to airplane acrobatics be ob- served. —~+~++ U. S. bonds are good. But it’s pos- sible to get too much even of a good thing, banks should remember. —__e~-~.__ The general price trend promises to be upwards. April 18, 1934 Bank Credit More Available There is increasing evidence that the lending policy of banks has been increasingly liberalized of late. A mild revival of compe- tition among lending institutions is reported. Wholesale merchants, Partic- ularly in the food and grocery field, report no difficulties in get- ting the loans they want on their inventories. Smaller manufac- turers also have been more suc- cessful recently in their search for new lines of credit, especially where they had ample stocks of raw materials bought below cur- rent market levels. Credit officers in banks indi- cate that the grant of new credit lines would be facilitated further if business men were more suc- cessful in consolidating their out- standing prior or long-term obli- gations first. 232-2 Banks are more disposed to lend. Geioam' SPRINGTIME CANDY SUGGESTIONS Toasted Nutkins_____ 10 Ib. Caddy Cocoanut Sticks_____ 10 lb. Caddy Candy Hazelnuts ____11 lb. Caddy Candy Butternuts____11 Jb. Caddy Fruit Tablets________ 14 Ib. Caddy Orangettes _________ 13 lb. Caddy Tip Top Jellies______ 13 lb. Caddy Assorted Cream es. 12 lb. Caddy EVERY ITEM A Order From Your Jobber National Candy Co., Inc, PUTNAM FACTORY Grand Rapids, Mich. French Creams ______ 12 Ib. Caddy Italian Bon Bons ____14 Ib. Caddy Spiced Jelly Strings __13 Ib. Caddy Spiced Jelly Drops ___13 Ib. Caddy Spiced Jelly Beans ___17 lb. Caddy Lemon Drops _______ 13 lb. Caddy Champion Chocolate Drops 12 lb. Caddy Anise Squares_______ 15 lb. Caddy Cocoanut Bon Bons__10 lb. Caddy POPULAR SELLER Marbles Picnic Supplies White Wash Heads Turpentine Grand Rapids SPRING SPECIALTIES aA Rubber Balls Base Balls Golf Supplies Tennis Supplies Playground Balls Seed-Disinfectants Bathing Supplies Soda Fountain Supplies Varnishes Brushing Lacquer a Sundries Now on Display in Our Sample Room. Come look them over. a Hazeltine & Perkins Drug Co. nner, | eT Jacks Shelf Papers Insecticides Goggles Waxed Papers Paint Brushes Kalsomine Brushes Enamels Etc., Etc. Michigan SOO RIT ANC: ARIAS AACN eee et tet tilrenticr steelers AA nmin cen N ec ceaaecenanRN Ne April 18, 1934 WHO M LESALE DRUG ICHIGAN 2 aa ence Te PRICE CURRE TRADESMAN eae ee are nominal ee = oe NT Lol ; oe a Pa on market the Sa | Da MORPHINE porte ss ACID —— y of issue. Lee ise adie eae @11 80 19 orie eS lp ae ofissue, = USTARD ‘ Bouse pe otal ip 06 @ Bul M @13 96 freee Ib. POTASSIUM eee Ib Xtal, +, Ib.-- 08%@ - ao Ib FLOWER ” aa USTARD noe 7 ee ees trie, Manno nanan 6 oe Select, Ib. ‘rain me fe 6 Nitric, ib. is 35 a German oa 50 @ 56 ti. ao Soave eo “¢ 3 Ixalic Ibo anna aannnonn 314@ < as 9 0 Chinas a Sa I TE 66 Sulphuri ee 09 10 Saffron ef 35 @ 5 @ 35 all ; @ 38 Sulphuric, Ib. -------------- @ 16 eon eee 45 Balls, 1 NAPHT Xtal. — 0 @ & is aie 25 aoe Ib. @ 1 00 Flake y ~----—----- eee Powd., iB. Se 17 Mh ware 1 a. ---------= ” eae oer -- Gr. Sees niseaa a O28. ——-— == 8S cue MUTE e¢ Iodide, Tb oo ow Sa oe or no 3. Fe - NUTMEG Permit. an Sau Wasa’ gal. o. 5, gal._ oe ea DE, BULK Powdered, Ib. _____ i 9 ee sane 2 90 Voo ea 8 uni , Pee e . q ae @ 55 oo @ Yell: 1b 35 oe ok a me 7 = aa a @ 50 ele, He 80 @ 90 Ly ALUM-PO 60 tween n-ne TH Pound -- ee Fo emcee 50 @ 6 it a TASH, USP ---- 05 10 Doo in Pound QUASSIA CH ’ oe Se Pound _ GELATIN Ecce @ 25 Mud i. — ees fue oo 55 Al OIL E — = © 25 see eels aN = @ 30 bei a em fy pe ae oa mone 2 SSENTIAL ee eu 5 @ 40 ie & Ota. e Ait ; ie S, 0ZzS 3. F A lina La 0 @ ae — eae 20 @ oe pe ee @ 50 OZS.~~-------~-- @ carbonata Yoo ca 05% @ i La ta "lake, Ib.—------- Cae ian « Sweet, art.,” “ome Pound ROSIN " arbonate, Ib. -_--------——- 0%@ 1 yhite Gd. Tb. 21%@ 3 eee coude” he Ps Muriate, ae ip ee 20 @ = Ribbon _ fie 5 a Auber, aot Si a a furiate, Po ih 18 @ 3 a a 4 fae | Ib. an ae 71 @ 1 40 Aconi R us ne 07%@ . ---- 42%@ eH “aba — 1 @ 2 00 Aieaaee Powd., Ib OoT ome ae ew, ?, > 1 BS ee oc " *. aes 2 @ 35 Pound <2..: GLYCERINE Ga i oc 4 @ 1 60 Alkanet. ch Hee ee @ 9 Pound a ae Gar put, Ib. ‘ @ 4 25 Bellador wa i a5 G 0 pe c 16% a away S'd @ 375 Blood ci fied e 40 ee. ‘ S'd, a Blood, P , a oo 07 @ Aloes, Barb: GUM 4 Goa deat” @ 2 00 Poo. toa im sant @ 175 Copai BALS - so call adoes, Cedar Leaf, @ 3 40 Calamus, ond, 35 @ 76 ee oe a a coe sae. ae Gia & nus, Bleached, Split and @ 6 Fir. Oreg., Ib. -aa-nannnnn 60 @ 1 40 Aloes, Socotrine, Ib. ----- - eee cares. Be nanan to oe 25 Calamus, Ordinary, Ib.-—_--- ver eB.) YD.—-——-- aa eA @ 2 40 Arabic ae eee . a Ba gig et . a 1 40 Wisenicis Pace po g S a @10 Arabic, toe iersas Ericer, Ib8.-----aa---aa-n- a 2 25 Genti on 5 OS eee 380 @ 0 Arabi see. Coote @ 80 ei Woon 400 @46 Gin lan, Powd.. a 25 @ 50 ais ia [oe fee ae ona @ 40 i 40 @ ¢ 2 ee (ih 30 1 80 abic, Gran. bo @ wanna 2. ee Shanti 2 70 4 80 inger. Ja an, Powd __ 2736@ Cine BARKS Arabic, P’ Lio 15 @ 40 Fenne] | —----——---- 85 @ 3 35 Ginger, J maica, Limed, lb, 15 @ 40 Asaf ees 30 Hemlock, Pu., Ib. -_-- fais os , Jamaica, P ed, Ib. 25 Ordinar A mie @ 35 Hamece Gan. ---- 225 @ oe oo », Powd., Ib 30 @ 40 Osa bo seo Pi en 25 @ 35 Juniper ogg hee 170 @ 2 60 es he 1b Os 25 @ 35 Saigon, e Po. @ ae Ib. _ a Ibo 47 @ 50 Junip’r wa" ne 1 00 2 20 iidian Turni ite, Powd., Ib. 175 @ 200 i » = 2 80 Kino, Ib Co ne = Le Eow., ib To oe @ 125 Licorice Powd. Powd., Ib. ae x 4) ee hone Kino, Ib. 70 - Blow., Ip.-------------- 50 @ Li no. 50 a eo ee 2 ee @ % Lemon, 1b. — ia ¢ 175 Mandrake, Pon Wy 16 ese falm, G'd, Ib, 38 @ oo @ 1 . my oe i Mae ta ate Won on oo 1 @ 5 ae : ; “4 on ‘ \ ae J oT 35 Soaptre s (Pd Ib. 50)-_-__- 38 @ a ee Gat [eee aan @ 00 =—Ora d, art., oz aoe @249 Marshm w, Cut., Ib : a y LL ' poe ae sot seh nee acy 0 oc ” Ase Se ene eo 80 @1 5 300 @ 2 aa kh 3 a @ 1 20 . o ib ee a e R ‘ CANT 00 Pure INSECT oC. 4 @ 4 00 k oo 17 @ 16 on aie Powd HARIDES a POWDER e OILS ee a io 30 oe ee astor, ga HEA 08 t4 0 wal. vY A 4 ---——----—— ¢ 450 Xtal LEAD ACET aa 2.3 — J Ganaty De aena emacs Cr. CH 2 00 Paud bee ea ATE Cot. het ee a @ 160 ee ee oo 35 @ rayons ALK ea crs 17 @ 25 Lard, pig gal _ sian, gal. 1 ga ; 35 on rpuleached, Ib. 10 @ a SS 25 Lard odd 85 50 elery, Ib ak @1 s Dustle: ozen »____ @ 3 L ein @ 100 Celery, Ib. —---——-— 25 75 French Pow dozen @ 3 60 Extracts, i LICORICE pice raw — : - @ 1 65 Gotan ao a 70 g 30 Precipitat er, Coml ag @ 6 Lozenge sticks, per b Ne aa tae oak @ 1 40 Fennel. 1b Ta ce @ 75 Prepar ed, lb. . Ib. 03%@ 00 #Wafe Ss. tbe 2 ox... 1 50 atsfoot, e gal 17 @ 0 Was oe 15 2 00 Prepared, 1b. ee i ee ~_ xtra, gal = ¢ 7 was ea (MDS ua &@ : . oe tee 0 ll 0 @i1 Femi dud wo 0 40 -—-------- 1 @1 P , gal. 00 p, Recleaned, ib.___- 7 @ ‘ - 7 8 10 Buchu, 1b LEAVES ” ane ae ee 250 @3 lr da won eaiaias o @ is 2. Buch 1B short =n se yn Bt . moet eee a. ee owder, Ib enn tee ne Buchu, Pd 5 eS ie @ 60 Wh: gal. Pe 125 @1 50 Pome i White, Ul 15 @ 85 a a Se Sage, bulk, a @ oC Quince, 1" . %e@ 2 = 3 — Ses 70 oe @_ 65 ape, | ee ae 20 Whole, 1b CLOVES Gace aoe %s, Ib. 25 @ 30 @ 2 00 Sabadills ee 1 00 ¢ 1 25 i. Seas @ 40 Gum, oz OPIUM Sunflower ne ah. 10 25 Peg “we Senna Lak a a ae $1.40: Ib Sunflower, Ib, TT 48 @ 15 oS 3 @ 4 Alexandria, 1b - ee 9 ons $1405, TBI 50 @20 00 2 11 @ 20 Ounce COCAINE < oo co 35 aw , $1.40; mon 50 on a Powd @ 4 50 ee va Ursi. 1 ees es ee 5 @ Pp 00 c 4 75 ---------- 12 Uva U 1, Ib. ----- nae 25 40 Pound ARAFFI astile, Co SOAP : a 68@14 85 —ro a Ul . oe NE Box - nti, White _ S ae i ee 0%@ 15 Bar pe een: wasted in oe . AD annaaeeccneeeeano fed ib ee 034%4@ Chloride LIME Black, gr PEPPER 2 Sa @15 75 ---- 10 ide, med erd., 1 a @i ae 4 Chlorid +, dZ Red, erd., | ee 50 60 CR @ 15 - wes Whit ip ere, 25 A @ 55 Pound i EAM TARTAR ’ Se o 1 85 e, grd., Ib._ ec 45 @ 35 oes pas SODA wo -------------- L 5 ---------- 4 55 bonate, ee o--- 23 @ 36 Pound __ YCOPODIUM Pp. PITCH 0 @ 45 Won Co’l. - eee 03 @ 10 poe a ound BURGUN Pea 03%@ a oe ee a " Eteenate 7h oe 0% @ 3 Soo 0 --~---------- Sulphi ne. 0 G ae MAG 20 @ ite oe @ «6 @ 6 Carb, % NESIA Pp 25 Xt ne 10 0 » %8, Ib A ETR al., Ib @ Zellow ee pene ~_ a oo @ ya Fiain, oc she ta a 07 . oe oe Oxide, Powd., Ib.---------—-- a2 x Great Wa We es 2 @ 1 fo, oe Gua x two ------ +--+ 15 xide, li “. Ee Se en 5 ily W ” pee 4 water n 4 Ww EXT oT @ 15 Hent, eo se 6 Be Snow peal Vea -a- a one 17 6 2 Light, 1b SULPH "? 50 -Witch Hazel, ¥ RACT ae @ 15 Saas 20 @ 25 Pi UR L gal ellow Lab., Pound MENTHOL PLASTE a 04%@ icorice, ee ia Barrel R PARIS D Rock Cz SY 10 ae ee aa Ig ------------- ENTAL Cm Gi @ @ Pound - MERCURY o.oo wes a 4 ae 7 @ 85 --------------- 08 2 Pints, AR w-o--- 1 50 Caustic, st’ POTASSA wae ae @17 Li , St’ks Quart a ee ee iquor, Ib. _ Se 5 on @ 1 00 ve Seen ' g ee g ; 50 Ne 7 40 Gallons ___.. ky ‘URPENTING 5 oo. 69 @ 384 20 MICHIGAN TRADESMAN April 18, 1934 GUIDE TO MARKET CHANGES The following list of foods and not intended as a guide for the bu declining upon the market. ket. This permits the merchant to take advanta thus affected, that he has in stock. B The Michigan Tradesman is read ove impossible for it to quote prices to act grocer’s sundries is listed upon base prices, yer. Each week we list items advancing and By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the mar- ge of market advances, upon items y so doing he will save much each year. r a broad territory, therefore it would be as a buying guide for everyone. A careful merchant watches the market and takes advantage from it. ADVANCED No. 10 Cut Beets DECLINED Rolled Oats Lima Beans Brooms AMMONIA Bran Flakes, No. 624__ 1 90 Supreme, No. 2 in Bran Flakes, No. 650-_ = 85 STUD 2 2 25 Parsons 3202. 3 35 Rice Krispies, 6 oz.-. 240 Hart Special, No. 2__ 1 35 Parsons, 1007. _ 270 Rice Krispies, 1 0z..__- 1 10 Parsons, 60z. i380 AliBran, 16 oz. — 2 30 i Cherries—Royal Ann Little Bo Peep, med... 135 All Bran, 100z. _..._ _ 2 75 Supreme, N . yee 2 75 Little Bo Peep, ige.._._.225 AlBran % oz. ___..__ 1M Supreme, No. 2 210 Quater se oz. 210 Kaffe Hag, 6 1-lb. Gibralter, No. 10... 8 25 : CAS 261 Gibralter, No. 2% 2 50 Whole Wheat Fla., 24s 2 40 APPLE BUTTER Whole Wheat Bis., 24s 2 65 Figs Wheat Krispies, 24s__ 2 40 Beckwith Breakfast, ; 2-31 oz., Post Brands N61 2 12 0 "oe oe a 155 Grapenut Flakes, 24s_.210 Carpenter Preserved, Grape-Nuts, 24s _.-.__ 3 90 Db OZ, fiass i3 Grape-Nuts, 50s ______ 160 Supreme Kodota, No. 11 80 BAKING POWDERS Royal, 2 ez., doz. 80 Royal, 6 oz., adoz.._.___ 2 00 Roval 12 oz., doz.____ 3 85 Royal, 5 lbs., doz.____ 20 00 S earsae x vin} RP plo: : Elev ta 3a a aay j FO Ss RAT 0: ees (ZB aie 10 0z., 4doz.in case__ 3 40 1502. 4doz.in case__ 5 00 23 oz., 4doz.in case__ 8 10 30 0z., 2doz.in case__ 7 00 51b., 1doz.in case__ 6 00 10 Ib., % doz. in case__ 5 75 BLEACHER CLEANSER Clorox, 16 oz., 24s ____ 3 25 Clorox, 22 0z., 12s _____ 3. 00 Lizzie, 16 oz. 12s. 2 15 Sunrae. 18 oz., 12s____ 1 35 Linco Wash, 32 oz. 12s 2 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 Ib. ba Dry Lima Beans,100 1b. 8 25 White H’d P. Beans__ 3 50 Split Peas, yell., 60 Ib. 3 90 Split Peas, gr’n, 60 lb. 6 10 Scotch Peas, 100 Ib.___ 7 40 BURNERS Queen Ann, No.1 _____ 115 (Queen Ann, No. 2 _____ 1 25 White Flame, No. 1 ann 2 dow 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkge., per gross________ 15 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136__ 2 99 Corn Flakes, No, 124__ 2 90 Pep, No. 224. 2 20 Hep No 250. 1 05 Krumbles, No. 412____ 1 55 Instant Postum, No. 8 5 Instant Postum, No. 10 4 Postum Cereal, Ne. 0_ 2 Post Toasties, 36s_._.__ 2 90 Post Toasties, 24s_____ 2 Post Brank, PBF 24__ 3 Post Bran, PBE 36__ 3 16 Sanka, 6-115... 2 57 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6__. 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed____-_ 6 75 Warenouse 7 25 Winner. 5 sewed_____- 5 75 Deo Noten 220 4 50 BRUSHES Scrub Progress, dozen —_____ 90 Stove Shaker, dozen ________ 90 Shoe Topeen, dozen _____ 90 BUTTER COLOR Hansen's, 4 oz. bottles 2 40 Hansen’s, 2 oz. bottles 1 60 CANDLES Electrie Light, 40 Ibs._ 12.1 Plumber, 40 Ibs..._____ 12.8 Paramne, 6s 0 14% Paraffine, 12s... 14% Wiektne 2 40 Tudor, 6s, per box___. 30 CANNED FRUITS Apples Per Doz. Mart No. 10 4 25 Sweet Peas, No. 10____ 4 25 Apple Sauce Bart Ao 2 10 Mart, No. 10 5 25 Apricots 3aker Solid Pack, Woe 10 7 25 tremio Ne 19 6 75 Quaker, No, 10... 8 00 Gibralter, No. 10______ 7 40 Gibralter, No. 24%4____ 1 90 puperior, No. 2% 2 20 Supreme, No, 2%_____ 2 40 Pupreme, No, 2... 1 80 Quaker No 2 a 0 Quaker, No. 2%... 2 25 Blackberries Supreme, No. 2. 1 65 Premio, No. 10. 5 75 Blue Berries apie No 140... 8 75 Cherries Mart No 19... 6 25 Hart, No. 2 in syrup__ 3 00 Marcellus, No. 2 in Rete 2 10 Fruit Salad Supreme, No. 10. 12 00 Quaker, No. 10... 11 00 supreme, No, 2%... 3 15 pupreme, No. 2... 2 35 Supreme, No. i... 1 80 Quaker, No. 2%______ 3 15 Goosberries Primo, Noe. 10. 5 25 Grape Fruit Florida Gold, No. 5___ Florida Gold, No. 2__ 1 37% uaker, 8 oz, 90 Quaker 2% _. 1 387% Grape Fruit Juice Florida Gold, No. 1__ 90 Quaker, No. 1... 90 Quaker, No, a. 4 50 Loganberries Premio, No. 16 _. 6 i5 Peaches Forest, solid pack, MO 40 0 5 85 Gibralter, halves, No. 10 6 Supreme, sliced, No. 10 7 50 Supreme, halves, NO: 16 745 Nile, sliced, No. 10__ 5 65 Premio, halves, No. 10 5 65 Quaker, sliced or haivyes, No. 10. 7 00 Gibralter, No. 24%4___. 1 90 Supreme, sliced No, ee 215 Supreme, halves, Ne. 24% 2 25 Quaker, sliced or halves, No, 2%... _ 2 00 Quaker sliced or halyes, No. 2. 1 60 Pears Premio, No. 10 water 5 Quaker, No. 10 Quaker, Bartlett, No. OU i cence dE le eG 2 30 Quaker, Bartlett, No. So 1 80 Pineapple Juice Doles, Diamond Head, No.2 2 1 60 Doles, Honey Dew, NO 20 7 00 Pineapple, Crushed imperial, No, 10... 7 25 Honey Dew, No. 2%4__ 2 45 Honey Dew, No. 2____ 1 85 Quaker, No. 244... Zoo Quaker, No. 2. 1 80 Guaker, No. t. 3 . 1 10 Pineapple, Sliced Honey Dew, sliced, No: 10 2 9 00 Honey Dew, tid bits, NO. 10) 8 75 Honey Dew, No. 2%__ 2 50 Honey Dew, No, 2____ 2 00 Honey Dew, No. 1__ 1 17% Ukelele Broken, No. 10 7 90 Ukelele Broken, 21%4__ 2 25 Ukelele Broken, No. 2 1 80 Curfew Tid Bits, No. 2 1 80 Quaker, Tid Bits, No. ESOS eS 8 25 Quaker, No. 10... 8 20 Quaker, No. 244. 2 35 Quaker, No. 2.0 1 96 laker, No, too 1 10 Plums Ulikit, No. 10, 30% ee 6 50 Supreme Egg, No, 2% 2 3 Supreme Egg, No. 2__ 1 70 Primo, No. 2, 40% Syrup 1 00 Prepared Prunes Supreme, No, 246... 2 35 Supreme, No. 2%, ataman oo 8 0D Raspberries, Black Prem, No. 10. CCC OC Rride Mich., No. 2... 1 60 Hart, 8-ounce _. 80 Raspberries, Red Premio, No 10. 8 75 Dageett No 2 2 8b Strawberries Hunt, Superior, No, 2 2 35 CANNED FISH Clam Ch'der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 oz._ Clam Bouilion, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, smal!____ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz.-.. Lobster, No. Wyo 25 Shrimp, 1 wet Sard’s, 4% Oil, k’less__ DOr Hb bo Oo no bo ts et ul o m > o 3 Sardines. % Oil, k'‘less 3 35 Salmon, Red Alaska___ 2 25 Salmon, Med. Alaska_ 1 85 Salmon, Pink, Alaska. 1 50 Sardines, Im. \%4, ea.6@13% patdiner; Cal 1 00 Tuna, 4% Van Camps, ‘ BOG ee, 1d Tuna, 4s, Van Camps, Gon 15 Tuna, 1s, Van Camps, oe 45 Tuna, %s, Chicken Sea, OCs 60 CANNED MEAT Bacon, med., Beechnut Bacon, lge., Beechnut_ Beef, lge.. Beechnut___ Beef, med., Beechnut _ Beef, No. 1, Corned ___ see, No. 1, Roast _ |: Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. Be>fsteak & Onions, s. Chil Con Car. is. | Deviled Ham, %s_____ Deviled Ham, %s____ Potted Meat, 4 Libby 48 Potted Meat, % Libby_ 75 BO ht et DO et et pt et bo OO DO 2 or Potted Meat, % Qua... 65 Potted Ham, Gen. %__ 1 36 Vienna Saus. No. %_-_ — 90 Baked Beans Campbells 48s ________ 2 30 CANNED VEGETABLES Hart Brand Asparagus matinee Na 2. 3 00 Tips & Cuts, No. 2____ 2 25 Baked Beans 1 Ib. Sace, 36s, cs._____ £ 25 No. 2% Size, doz.__._ 1 05 No. 10 Satice 4 90 Lima Beans Little Quaker, No, 10_ 7 90 1 Bapy, No. 2... 60 Marcelins, No, 2... 1 25 Reber Soaked 95 Marcellus, No. 10______ 6 00 Red Kidney Beans NO 40 4 25 No. 2 String Beans Choice, Whole, No. 2__ 1 60 CAE, NO.40 725 Cut Neg 13 Marcellus Cut, No. 10_ 6 00 Wax Beans Choice, Whole, No. 2__ 1 60 Cut, No. 10 q Cul Nee 2 13 Marcellus Cut, No. 10_ 5 50 Beets Mxtra Small, No. 2... 2 00 Mart Cut, No. 1) | 4 50 Mart Cut No. 2. 90 Marcel. Wihole, No. 2% 1 35 Hart Diced, No. 2... 96 Carrots Dives, No.2) 95 Diced; No 19 4 20 Corn Golden Ban., No.2 ___ 1 35 Golden Ban., No. 1C __10 00 Country Gen... No, 2. 1 20 Marcetius No. 2... 1 20 Fancy Brosby, No. 2__ 1 36 Fancy Crosby, No. 10__ 6 75 Whole Grain, 6 Ban- fam No oe ._1 4 Peas Little Dot, No, 2... 2 15 sifted E. June, No.10 _ 9 50 Sifted Lb. June, No.2 __ 1 73 Marcel., Sw. W No. 2. 1 45 Marcel., E. June, No, 2 1 40 Marcel, % Ju.. No. 10 7 7 Pumpkir O10 Ce 4 75 NO 2 1 25 No.2 92% Sauerkraut NMO10 0 4 25 No, 2% Quaker______ 1 35 No.2 Spinach NO 266 225 SO, 2 1 8A Squash Geston, Mo 3.0. 1 35 Succotash Golden Bantam, No. 2_ 1 75 Hart, No. 2 1 55 Pride of Michigan... 1 25 Tomatoes No. 1) 6 25 NO 246 2 10 Oe 2) 1 55 Pride of Mich., No. 246 1 3d Prigé of Mich. No 2. ¥ 16 CATSUP eeal § ag doz. 95 Meee 14 oz. doz. 1 38 Sniders, 8 oz._____ doz. 1 3 Sniders, 14 0z._____ doz. 1 85 Quaker, 10 oz.____ Doz. 1 23 Quaker, 14 0z.____ doz. 1 35 CHILI SAUCE omiders, 807. i 65 eniders, ifo7) 2 2 25 OYSTER COCKTAIL Sniders; 11 oz... 2 00 CHEESE Ronvetort 70 Wisconsin Daisy _ ss j5 Wisconsin Twin ______ 1414 New York June, 1932... 25 Ban Sarg 48 Brick Se 16 Michigan Flats 14 Michigan Daisies ______ 14 Wisconsin Longhorn__ 15% Imported Leyden ______ 28 1 lb. Limberger 19 Imported Swiss ________ 56 Kraft, Pimento Loaf ___ 23 Kraft, American Loaf__ 21 WraAtt, Brick ioaf | 84 Kraft, Swiss Loaf _____ 23 Kraft, Old End, Loaf __ 31 Kraft. Pimento, % Ib._ 1 60 Kraft, American, % lb. 1 30 Kraft, Brick, % Ib.____ 1 3¢ Kraft. Limbur., % Ib._ 1 31 Note that imported items are advancing due to the Present dollar. CHEWING GUM Adams Black Jack______ 6E Adams Dentyne ________ 65 Beeman’s Pepsin ee Beechnut Pappermint___. 65 DPoupormint 65 Peppermint, Wrigleys__ 65 Spearmint, Wrigleys__ 65 Juicy Wea. Wrigieys Pek 65 Peabperry oe 65 CHOCOLATE Baker, Prem., 6 ib. %_ 2 30 Baker, Pre., 6 lb, 3 oz. 2 40 German Sweet, 6 lb. 4s 1 70 Little Dot Sweet 6 ib. 450 2 30 CIGARS Hemt. Champions ___ 38 50 Webster Plaza _____ 75 00 Webster Golden Wed. 75 00 Websterettes ________ 37 50 Cincoe (2 33 au Garcia Grand Babies_ 40 00 Gradstrestes (6) 38 50 Oding (20 40 00 K G Dun Boquet____ 75 ¢0 Perfect Garcia Subl._ 95 00 Hampton Arms Jun’r 33 00 Rancho Corono_______ 31 50 Menway 0 20 00 Buewiser oo 20 00 isapelia oo 20 00 Cocoanut Banner, 25 Ib. tins____ 19% Snowdrift, 10 lb, tins. 20 CLOTHES LINE Riverside, 50 ft 2 20 Cupples Cord. 2 4 COFFEE ROASTED Lee & Cady 1 Ib. Package VCO 21 Boston Breakfast ____ 24% Breaktast Cup || 23% Competition: Oia 1844 ev 21% Majestic 30% Morton House |. 382% NCATOW eo 2714 Quaker, in cartons____ 241% Quaker, in glass jars___ 29 Coffee Extracts MY. per 1008 12 Krank’s 50 pkgs..____ 4 25 Hummel’s 50, 1 Ib.____ 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 Cough Drops Bxs, Sauth Brose, 1 45 Luden’s 1 45 Vick’s, 40/10c______ 3 49 COUPON BOOKS 50 Economic grade... 2 50 100 Economie grade__ 4 50 500 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, De 14 Saltine Soda Crackers, cD, pees ss 1 8&6 Saltine Soda Crackers, 2 ib; pkes. 3 26 Saltine Soda Crackers, 6% oz. pkgs.________ 1 00 Butter Crackers, bulk 13 Butter Crackers, 1 Ib._ 1 72 Butter Crackers, 2 Ib._ 3 12 Graham Crackers, bulk 14 Graham C’s, 1 Ib... 1 90 Graham C’s, 2 lb._____ 3 36 Graham C’s, 6% oz.__. 1 00 Junior Oyster C’s, blk. 13 Oyster C’s. shell, 1 }b._ Club Crackers... 1 86 CREAM OF TARTAR 6 ib, boxes. 35 ORIED FRUITS Apricots Evaporated, Ex Choice 18% noite 2 aT meatmmard 2000 15% Ex. Fancy Moorpack__. 25 Citron 5 1D. DOK aa ae April 18, 1934 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS H Packages, 11 02z.-------- 14. Junket Powder -__-. 1 20 ae Am. wea ie box__. & 05 Tes Junket Tablets ____-- 1 36 Beef Holland Herring eh. Ge... 7; ae Japan : Top Steers & Heif.__._ 11 Mixed. kegs 2 2 Fels Naptha, 100 box_.. 4 55 Medium ---------------- i8 Dates Good Steers & Heif.____ 10 “‘Milkers kegs 92 Flake White. 10 box... 2 75 Choice ---_----------21@28 Imperial, 12s, pitted__ 1 90 vd. Steers & Heit ' , Ox ete Naney 30@32 p ; , pp Med. Steers & Heif.____ 08 Jap Rose, 100 box 7 40 v 7 . Imperial, 12s, regular_ 1 60 MARGARINE Com. Steers & Heif..___ 07 Wie eu 3 95 No. 1 Nibbs___-----_-- 21 Teaperiat, 12, 2 1b.-—- Wilson & Co.'s Brands Palm ‘Olive, 144 box___ 6 20 Imperial, 12s, 1 lb.---- i leo Lake Herring Lava, 50 box. 709 oe ao Gunpowder Nut —____ 10 a Veal 44 DDI, 100 Ibe... Camay, 72 box 3 ak Choice ie ed 32 Figs oe Z BP & G Nap Soap, 100@2 75 Fancy ------..----_____ 40 Calif., 24-83, case_..170 MATCHES Mea 08 rane Wee te Panay 2 ib Ceylon Diamond, No, 5, 14d 8G 25 Mackerel Williams Barber Bar 9s 50 Pekoe, medium 50 be, pan hateamas raa box. 6 a cn aah. 60 Count, fy. fat 6 00 Williams Mug, per doz. 48 = f brescent, 144 20 5 65 am ?ails, 10 lb. i : : j HKvap. Choice —_.-___- 13% Diamond No. 6 = 600 Spring Lamp ——_____ 15 b. Fancy fat 150 Lux Toilet, 50-------- 3 05 Cute a Good -----~--~---------- 14 Congou, choice ___. 35¢ 3 Safety Matches Medium (20 13 : oice _____ 35@36 Peel Red Ton & Bross case 5 25 Poor es 06 White Fish SPICES Congou, fancy ---___ 42@48 Lemon, Dromdary, Signal Light, 5 gro, es. 5 25 Med, Fancy, 100 lb._. 13 00 Whole Spices 4 Oz, d0z.- 110 Standard, 5 sro, cs... 3 75 Milkers, bbls, --_.---- 18 50 Allspice Waieaten @24 s Oolong eo lk aa “ee K K Norway. 19 60 Cloves, Zanzibar at Ge 39 +5 GOZeR_______ SOGG 2 HOF pals Pe Gl G MOICe = ------~-----_____ 45 Citron, Dromdary, Wa 2 ao Ghee. 1 60 oo. ae a Oe a 50 4 oz, domen_____ 110 MUELLER'S PRODUCTS oor -——_..__-_- Te oe ieee. «8 Ghia Ani’ @as Macaroni, 9 oz...___.-- 21 Mixed, No. 1 @30 ae Spaghetti, 9 07 2 10 i : J aba ane | a Raisins Elbow Macaroni, 9 oz.- 2 10 Pork ieee ieaaa' - pote Cotton, 3 oe Seeded, bulk -——---_- 6% Wer Nocdies, 607... 210 Loins ___._______ 14 SHOE BLACKENING ‘iia ke Gi, Colton 3h ha “ Thompson's S'dless blk. 6% Egg Vermicelli, 6 oz. 210 Butts ------------------ 18 24in 1, Paste, doz... £46 copes Hack so @ 93 ee aed eaneerae " . s'dless blk.__-- Egg Alphabets, 6 oz.-__ 210 Shoulders ~_----_------. 10 &E. Z. Combination, dz. 1 30 ; ee es 15 0Z, -—------------- 7% Cooked Spaghetti, 24c, Spareniba: (oe 09 Dri-Foot, doz. ~_-___- 2 00 Quaker Seeded, 15 0z... 7% 1? O70 990 Neck Bones 03 Bixbys, doz... 1 30 Pure Ground in Bulk VINEGAR (Crimmines (2 Oe Shingle, daz... g9 Allspice, Jamaica ___. @18 B, O. B. Grand Rapids Cloves, Zanzbar ______ @23 Cider, 40 grain____ California Prunes Sassia. Canton @22 White Wine. 40 grain ae 90@100, 25 lb. boxes __@07 Ginger Corkin | @17 White Wine. 80 grain o412 80@ 90, 25 lb. boxes -.@07% NUTS STOVE POLISH Mustard (2 @21 oy 70@ 80, 25 lb. boxes --@08% Whole PROVISIONS Blackne, per doz.-_____1 30 Mace Penang _______ @6) 60@ 70, 25 lb. boxes Ge Aces, Posics 15% Black Silk Liquid, doz. 130 Pepper, Black ______- @20 50@ 60, 25 lb. boxes -_-@09% Brazil, large __--___-- 14% Barreled Pork Black Silk Paste, doz. 1 25 Nutmegs --___._______ @% No.9, _WIGKING 40@ 50, 25 lb. boxes _.@10% Fancy Mixed __.-_.15 Clear Back____- 16 00@18 00 Enameline Paste, doz. 130 Pepper, White -__-__-- G6 Sait. 80 30@ 40, 25 lb. boxes _-@11% Filberts, Naples _____ 20 Short Cut, Clear... 12 00 Enameline Liquid, dez. 1 30 Pepper, Cayenne _____ @26 No 2 per BTOSS .----~- 1 25 20@ 30, 25 lb. boxes __@13 Peanuts, Vir. Roasted 7 E. Z. Liquid, per dez..1 30 Paprika, Spanish ____ @36 No. ‘ Per gross 1 50 18@ 24, 25 1b. boxes _.@165% Peanuts, Jumbo __.__- 8% Radium, per doz.___-_- 13 Peaviess Hola ee 2 30 Pecans 3, star. 25 Dry Salt Meats Rising Sun, per doz.___ 1 30 Hoan 4. -. per doz. 90 Peeans, Jumbo =.) 40 DS Belles 20-25 10 654 Stove Enamel, dz. 2 80 Ss 5 float dear No 2, doz. 56 Hominy Pecans, Mammoth ____-- 50 Vuleanol, No. 10, doz. 130 pi} p ea Rave. 0. 3, doz._ 2 00 Pearl, 100 Ib. sacks--.. 350 ‘Walnuts, Cal. __.__- 14@20 Stovoil, per doz.____-__ <2 es EO 75 ere Lard ao Oe Bulk Goods on in tierces___--- 07% eda, Salt ain a 80 u 6035. tubs ©. advance 4 ein aes eee cae ae WOODE Elb.Macaroni, 20 Ib.bx. 1 26 sei tie as SALT Garlic —_-_-—---------- 1 35 oo Egg Noodle, 10 1b. box 1 25 Salted Peanuts 20 Ib. pails _---- advance % oe Ga Hulse Boa 3 25, Bushels, Wide Band, Wency, Ho 1. 9% 101b. pails ____- advance % Colonial, 24, 2 \b.____- ee 4 <0 wood handles 2 00 12—1 Ib. Cellop’e case. 125 5 Ib. pails ___-_advance 1 Colonial, 36-14% —_---- 6 2! Market, drop handle__ 90 Pearl Barley Sip. pails os advance 1 Colonial, Iodized, 24-2. 1 25 Sates ee 1 o@.--_____ $0 Market, single handle. 95 0000) ee 7 00 Compound, tierces _-. 07% Med. No.1, bblis.__---_ 290 py a 65 Market, extra 1 60 Barley Grits---------- 5 00 Compound, tubs ____-_- 08 Med. No.1, 100%b. bE 100 apne? 1 02. -_--__-__- 20 Splint larga’ = 3 50 @hester 4 50 Shelled ae ea ie ll! 1% oZ.---___ 35 Splint, medium _...... 7 80 Almonds 60) Gn ga 39 Packers Meat, 50 lb._. 85 Splint, sina 6 50 acne aes Spanish, 125 Sausages er rr:r~—“‘“‘COsOCOsCSOs*s*s*sS*SsSsisi‘C:sSC*isSsi‘“‘“‘“‘“‘SES . (bes (6 Bolosna 9 cream, 100 Ib., each 83 Chilj ---------—--------- 10° Filberts ——_—----------- 32 a 15 Butter 5 Salt, 280 1b. bbl. 4 00 oo Bach Gece oe ecans, salted.) 5 Wrankfe oc! 50 Ib. 40 Be "op : Walnut, €alifornia _ = 48 Fr ank ee 18 Baker Salt. 280 lb. bbl 3 80 Kingsford, 24/1 ~----- 210 9 arrel, » 10 gal., each. 2 55 Tapioca plas S yaihea <-------- a 6 10 lb per bale 93 Powd., bags, per 100_.395 ° to 6 gal., Der gal. 16 Pearl, 100 lb. sacks-_-- 7% fa toe Sask anna ai ea ‘20, 8 Ib, per bale-__-- 1 00 ae 24, 1 Ib. pkgs.___ 1 58 oe eee te...hmhmhmhmhUmUmUmDmDUmULhUmUmUU lL ee ‘) Ib. bags, table. 45 ream, 24-0 2 25 Pails Dromedary Instant --- 3 50 ae ae Galvanzed ______ 2 60 MINCE MEAT 12 qt. Galvanized _____ 2 85 ; None Such, 4 doz. 6 20 Smoked Meats GI 14 qt. Galvanized 3 10 Jiffy Punch Gus ge 2 ¢5 Hams, Cert., 14-16 lb._-16 ce 12 qt. Flaring Gal. Jr._ 3 doz. Carton__---__--- 4 25 eS ee a. fae Hams, Cert., Skinned Argo, 24, 1 Ib. pkgs.-_ 146 10 qt. Tin Dairy 4 a Assorted flavors. eee ee ie 16 ae % 3 Ib. — el 4 00 Ham, dried beef mat oo Tra ri ee icy Gloss, 48. Is___.11% Mouse, wood, a files 60 EVAPORATED MILK California Hams _---—- @10 oe 26 ee 1 38 Mouse, wood, 6 holes. 7 Quaker, Tall, 10% oz.- 2 85 OLIVES Picnic Boiled Hams_---@16 a 282 Mouse, tin, 5 holes. 65 Quaker, Baby, 4 doz.-_ 143 4 4, jar Plain, doz 99 Boiled Hams __-__----- @23 Rat, wood ____ 4 00 Quaker, Gallon, % 4z.- 2 85 16 97° Jar, Plain, doz..195 Minced Hams _-----_-- @12 Rat, spring ta Carnation, Tall, 4 doz. 295 96 G7 Jars, Plain, doz. 240 Bacon 4/6 Cert.------- @1T Mouse, spring________. 20 Carnation, Baby, 4 dz. 1 48 - Gal Race. a, ee 2 Oatman’s D’dee, Tall - 2 » 3 oz. Jar, Stuff. doz. __ 1 15 oo — a ncaa manga! ; 95 & 02. TA; Stuffed, doz. 2 2 Boneles oe @19 00 Blue Karo, No. 1%-.. 240 Large Galvanized 8 75 See gd i ee ee . seis Blue Karo, No. 5, 1 dz. 3 30 Medium Galvanized___ 7 75 Borden's, Tall, 4 doz... 2 95 1 Gal. Jugs, Stuff., dz. 1 80 ove Karo, No, 16. 3 14 small Galvanized _____ 6 75 Borden’s, Baby, 4 doz. 1 48 Liver eae el a a 2 62 Beef ~------------------- 10 ‘ee Run’g, 32, 26 oz._ 2 4) Red Karo’ No. 10 es : pe Oat 22 ee 35 ive case lots 2 30 fe est Washboards FRUIT CANS PARIS GREEN Or 2 07% Iodized, 32, Son 2 4) Banner, Giote 5 50 %s ~—----------—--------- 34 Five case lots_._.__--- 2 30 Imit. Maple Flavor Brass, single 6 25 Ball Mason 16 32 Orange, No. 1%, 2 dz. 2 87 Glass, single 2 6 00 . F. O. . Grand mantls a Sg and $a) 30 Orange, No. 3, 20 cans 4 34 Double ppeerless ee 8 50 ne pin AS Siac ec oe Single -eerless Se 0 One quart ----------- 5 30 RICE noe Nerdicen Gucen co Haif galion ________- 12 40 Fancy Blue Rose------ 5 00 Twenty Mule Team Maple and Cane Univeral 7 25 Mason Can Tops, gro. 2 55 Fancy Head J 6 10 24,1 1b. packages ___-. 3 35 Kanuck, per gal.______ 1106 PICKLES 48,10 oz. packages__._ 4 40 Kanuck, 5 gal. can___. 47 96, 14 lb. packages___- 4 00 Widdd toa! FRUIT CAN RUBBERS 13 in. Bu niet Presto Red Lip, 2 gro. Sweet Small Welch fonn "cane. 440 15in. ey 9 00 earton --------------- 3 % and C, 7 02z., doz... 9246 RUSKS Welch. a pint cane. 225 10% Sutter 18 0 Presto White Lip, 2 Paw Paw, quarts, doz. 2 su Postma Bisceur: Co. WASHING POWDERS Welch, 26-4 eae age 1 Beles an ag gro. carton_---------- 83 1S rolls, per case __... 210 Bon AmiPd., 18s, box. 1 90 , C4) CABG 8 ON ae ee 25 00 12 rolls, per case == _-._ 1 39 Bon Ami Cake, 18s_--- 1 65 Dill Pickles 18 cartons, per case ___ 2 85‘ Brillo ____--__--_-.-.-- 85 GELATINE Gal.. 40 to Tin, doz... 8 20 12cartons, per case __.157 Big 4 Soap Chips 8/5-- 2 30 WRAPPING PAPER Jell-o, 3 doz.---------- 180 32 oz. Glass Thrown_-_ 1 50 Chipso, large -------. 3 45 COOKING ‘OIL Fibre, Manilla, white__ 05 Minute, 3 doz. 4 05 Climaline, 4 doz.__--_- 3 60 No. 1 Fibre. - ney, ee ie Grandma, 100, S¢-----.. 350 1. oon Butchers D F________ 06% Jelsert, 3 doz.--------- 1 40 Grandnm, 24 large-__. 350 Pints, 2 doz._.---_-__- ‘spa 0 hlUlUD le - SALERATUS Snowboy, 12 large .--. 1 80 Quarts 1 doz... $40 tKratt Stripe oats PIPES ae ee SC ee ee elon idee - 60 lll oo. ee HONEY Cob, 3 doz. in bx. 1 00@1 20 La France Laun 4 dz. 3 65 Lake Shore 1 Ib. doz_- 1 90 JELLY AND eee Pure, 30 Ib. pails__---- 26 (mitation, 30 Ib. pails_ 1 a Pure Pres., 16 oz., dz.. 1 80 12 oz. Apple Jelly, dz. 95 13 oz. Mint Jelly, dz. 1 60 7 oz. Cranberry Jelly, dz 90 JELLY GLASSES % Pint Tall, per doz.__-. 25 PLAYING CARDS Blue Ribbon, per doz. 4 50 Bicycle, per ‘doz.__---- 4 70 Torpedo, per doz.----- 2 50 POP CORN Sure Pop, 25 lb. bags 1 25 Yellow, 25 Ib. bags---- 1 25 SAL SODA Granulated, 60 Ibs. cs._ 1 35 Granulated, 18-2% Ib. packages: oa 1 45 COD FISH Mother Ann, 1 lb. pure 25 Lux Flakes, 50 small__ 4 80 Lux Flakes, 20 large-- 4 55 Old Dutch Clean., 4 dz. 3 40 Octagon, 968 ~~ 3 90 Rinse, 246 2202000 4 80 Rinso. 408. 220 2 95 Spotless Cleanser, 48, Oe 3 85 Sani Flush, 1 doz.__-- 2 25 Samoa, 3 do0g.-_-- = 3 15 Speedee, 3 doz._------ 7 20 Sunbrite, 60¢_.___. 2 10 Wyandot. Cleaner, 24s 1 60 TABLE SAUCES Lee & Perrin, large__-_ Lee & Perrin, small__. Pepper.) 22 Royal Mint... Tobasco, small________ Sho You, 9 0oz., doz.___ Ah large) 0 5 Ast ema 2 85 WnrrPNW WN Wo cael ou @anar 2 O27... YEAST CAKE Masic. 2 dom 2. 2 70 Sunlight, oye. z 10 Suntight, 1%6 doz... -s—s«Is «3h Yeast Foam, 3 doz._.__._ 2 70 Yeast Foam, 1% doz.__.1 35 YEAST—COMPRESSED Fleischmann, per doz... 30 Red Star, per doz._----- 20 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M. A. Mittleman, Detroit. Vice-President—Arthur Allen, Grand Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice-President — Fred Nedwick, Sag- inaw. Vice-President—Richard Schmidt, Hiils- dale, Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Rapids. Sec’y and Treas.—Joseph Burton, Lan- sing. Field_Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Get the Money in the Year’s Best Quarter Ahead Gee, how the money pours in! Re- tailing comes into its own again and let’s hope that it is more than just the heat of a fever-to-buy, after a bitter Winter. Merchants have reported to us their increases in business for the pre- Easter week, for the month of March and for the first quarter. In every case they are phenomenal records. But we know the answer. The figures are compared with last years business and though memory is short, no business man will ever forget the shock of the bank holidays and cessation of all busi- ness in March, 1933. Time marches on and we see men in business gloating over this year’s records in comparison with the last. In the majority of cases the improvement is not because of the effort of the indi- vidual now doing the crowing. Let the credit go where it rightfully belongs. But of that we are not at the moment writing. : The present and the future in pair- age per person is the only real concern of the trade. More dollars are com- ing into the stores and most of them are artificially stimulated dollars. In agricultural regions, the checks of a paternal government, distributed through many initialed bureaus, trickle into retail cash registers. Congress spends a huge slice of money over the President’s veto and _ this money, in turn, will come into the shoe store cash register. Of immediate money in the Spring- time of the year, there is aplenty. Every store, everywhere, should try to get as much of it as possible for in the new philosophy of retailing, the time to “get hot” in shoes and service is when the public is spending. After the feast there will come the famine. The store that is able to put itself into a good cash position is able to get that nice, juicy 5% cash discount. Otherwise, it is penalized. One merchant, through aggressive selling, has pulled himself up to the discount-taking point, over almost in- surmountable obstacles. His reason- ing was that if he averaged a purchase of $5,000 worth of goods every month and he missed the discount of 5 per cent.—that over a period of a year he was virtually paying 60 per cent. of $5,000 for a few days’ or few weeks’ use of ready cash monthly, Retailing sweeps along into its best selling months. From now to June, re- tailing not only recovers but progresses MICHIGAN and the measurement should not be against last year’s figures but against public consumption of the commodity itself. The immediate outlook may be indeed encouraging but the long-range picture needs examination. A national effort is to be made to reduce the time spent by people at work. This releases more time for leis- ure. Americans spend money to occupy their leisure hours. They will have less money left for the provision of the actual necessities of life. The shoe trade and every other apparel industry must fight for that part of the public’s unwilling dollar, that is more willingly spent for the movies, for beverages, for leisure pleasures. Shoes will come in for greater com- petition because in. so many cases they are obvious necessities. They can be worn for days and weeks more if the call of the dollar is for something else. A real fight for a greater share of the public’s dollar has been put up by the retail trade this season. There can be no lessening of the light of publicity on the product. Some day we will con- sider per capita consumption of foot- wear as a problem of collective pub- licity, or at least the direction of pub- licity into the channels of encouraging more sales. This issue is particularly well suited to stimulate an interest in real Sum- mer footwear and to give you an ad- vice picture of the advance publicities of Fall and Winter footwear. A mer- chant in business must not only think of his immediate selling but of his early buying and his forward planning. All three have a place and a purpose. The combination of all three is express- ed in this issue. It helps the merchant to see his business a little more clearly in the light of modern requirements. For the moment the alarms of the future are not up for consideration. The immediate objective is more and more selling at retail and some very very encouraging new shoes have ap- peared to give the stimulus of style to shoes this summer. Eventually we will have to pay in higher taxes for the money that has been distributed “to prime the pump” of business but right here and now is the time to bring that money into the shoe store: for it will trickle back into trade in wages and materials, to the betterment of all bus- iness.—Boot and Shoe Recorder. ——__o > __ Personal Calls Made By Manager Hammond (Continued from page 15) partment at Sterling-Smith’s store in Battle Creek. We came around by Battle Creek on our return to Lansing and found Mr. Boyce animated over the prospect of business success in his new location. We congratulate both the firm and Mr. Boyce for this very happy combination. We had a pleasant call with Mrs. Mulrine at her pleasant home at 19 Garrison street. She mourns Mr. Mul- rine’s passing and hundreds of Mrs. Mulrine’s friends sympathize with her in this hour of sorrow. The Managers of the L. W. Robinson store, Misses Anna and Clara Springman, were at their respective desks, I had a pleas- ant visit with them and also with R. S. Tompkins, for a long time a buyer of TRADESMAN the company and now their special ad- visor. Space does not permit our repro- ducing the stories that Mart Smith tells us. If you want to have a good time, visit Mart and swap your latest yarns. Mart will be at the convention with a full supply of new ones. Bullen’s store for many years has been the land mark in Albion and the personality of George T. Bullen one of the shining lights. We are pleased to announce that the eldest son, Don Bul- len, has re-organized a Bullen store and will soon occupy it with a line of dry goods and general merchandise. The Bullen boys have inherited many of the fine qualities of their father and We are very sure that Don will be suc- cessful in this new venture. Lewis & Coe, Adrian. The front door is locked and the merchandise gone. We shall miss our pleasant calls on Messrs. Lewis & Coe, where we have been a regular caller for many years. Other places on our recent itinerary were Milan, Blissfield, Clinton and Sa- line. Stores in these places are get- ting along finely and see better days ahead, The O. H. Mauer store, of Fowler- ville, has closed its doors. We under- stood from a neighbor merchant that Mr. Maurer will establish himself in a cafe and restaurant in Fowlerville. Sorry to lose Mr. Maurer from our list of dry gods merchants. The Paris Shop, Max Weinberg, proprietor, was a cheerful place the day after Easter. Max showed me a display of millinery and commented on the big sale he had the day before Easter and the day after. He prom- ised to be at the convention. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. —_+~+-__ Items From The Cloverland Of Michigan Sault Ste. Marie, April 16— The Chamber of Commerce annual dinner at St. Ignace will be held April 19, Thirty-five guests from the different Chambers of Commerce throughout the Upper Peninsula have been invited. On the speakers’program for the eve- ning are Col. Rogers M. Andrews, chairman of the Mackinac Island State Park Commission Historical Commit- tee, also Clyde A. Saunders, president of the Sault Chamber of Commerce, and other prominent speakers. The St. Ignace home owners are being encour- aged to keep up their buildings and grounds and to plant vegetables and flower gardens this summer. City offi- cials are going to give prizes for the most attractive houses and grounds and the finest flower garden and best vegetable garden. St. Ignace realizes that her position and location, being the first and last stop when crossing the Straits, means much to the tourists and hunters as well as to others who Visit there. The Sugar Island ferry boat, Beaver, owned and operated by E. E. Peter- man & Son, began operations last Sat- urday between the Sugar Island dock and the mainland at Little Rapids Cut, It will operate on the same schedule as it did last Summer. Dr. E. 1. Corbet, son of Mr. and Mrs. William Corbet here, has been cited in the Public Safety magazine for his work in connection with the Nation-wide safety campaign among cities. Mr. Corbet, who makes periodi- cal visits to the Sault to visit his par- ents, is director of public safety at Mil- waukee, which won first place in the safety campaign in the division for cities of 500,000 or more population. April 18, 1934 It is getting so now so that you can buy farm land for $5 an acre and then collect $10 an acre from the Govern- ment for not using it. The ferry operating between the tw. Soos has started operation for the sea- son, It took considerable time and blasting last week to open a channel. as the ice on the American side was over two feet thick. During the past month pedestrians were taken over the river in a small boat over the open water on the Canadian side. Jerry Neville, the young grocer oc- cupying the Reidy grocery on Maga- zine and Spruce street, took unto him- self a wife last week in the person of Miss Margaret Mathison, the charming young daughter of Mrs. Martin Mathi- son. Mr. Neville, while in the business here only since last fall, has built up a large trade in the West end of the city. He is a hard worker and gives the busi- ness his personal att:ntion, which ac- counts for his success. The newly- weds will make their home in the Sault and receive the congratulation of their large circle of friends who wish them every happiness and prosperity. The most critical book reviewer is the banker. He can tell in a minute if your writing is any good or other- wise. J. Irons, district manager of Swift & Co., St. Paul, paid the Sault a visit last week and arranged with the local manager, Fred Bryant, for his trans- fer to Milwaukee. While this is a pro- motion, his many friends here regret his departure. Mr. Bryant also regrets leaving, as he likes the Sault, which he said was the most friendly place which he has found in all his travels. As the depression begins to sneak off, someone asks how long we'll re- member its lessons. Those who have regained jobs or profits have already begun to forget them. William G. Tapert. —_2--___ Not Difficult to Obtain There is conspiracy and silence regard- ing the subject of uniform store oper- ating hours in the retail grocery trade. While the retail trade has been erying against this and that abuse and taking issue with every windmill it could find on the code horizon, it has neglected one important advantage under code opera- tion that would do more to bring better operating conditions in the retail grocery industry than, perhaps, any one other factor. It is allowed under code regula- tion (all those who are legalistically inclined may consult Article V, Section 9) that when 75 per cent. of the retail gro- cers in any retail trading area agree to establish uniform working hours and the administrator approves this arrangement it becomes law for the area involved. What will this do? The first considera- tion will be that the grocer will be free of his store at certain times and will be able to enjoy time off, as any other man. He will actually be on a par with the factory worker under minimum N.R.A. factory labor standards. And yet, there are practically no applications for this privilege before the N.R.A. to-day, We only know personally of two such appli- cations, one from Boise, Idaho, and the other from Utica, N.Y. It is a curious fact, but a general sign- up in a trading area would not be diffi- cult to obtain. In most trading areas which are heavily populated the chains do close to 50 per cent. of the business and they, therefore, represent about 50 per cent. of the trading area _ stores. There is always a 25 per cent, additional number of retail grocers, association members or group members of some sort who could organize and petition with the chains for this privilege. This is some- thing for the grocery trade to think about—getting out from behind the coun- ter before the long summer days begin. Instead, however, the average retail grocer would prefer to play politics with his local code authority, appeal to any- one, from his local secretary to General Johnson, for permission to “meet prices” or protest elections when he might be better engaged. —~7+3.___ No man can handle life to the best advantage until he becomes a conser- vative. Everyone is born a radical and has to be spanked, whipped and yelled at until he learns the necessity of con- servatism. If he never learns it, he is locked up or hanged.—E. W. Howe. tT ae + ayueeca gee an amemner weer cepa me i i : i ! a. April 18, 1934 OUT AROUND (Continued from page 9) It is not strange that the average lad of 16 or 18 years is in a maze of uncertainty as to what he is best fitted for and, this being so, it is by no means singular that he will, as a rule, decline to follow along lines laid down hap- hazard by parents who jump at the conclusion that they (not the boy) would be pleased to see him a mer- chant, a manufacturer, a banker, a doc- tor, lawyer or what not. It is a parent’s duty to know by observation and genial, close compan- ionship with the boy, and by appre- ciation of traits of the boy’s antece- dents, tolerably near to what that boy is best fitted for. In this way and this only, the parents can be of incalculable value in aiding their boy to “find him- self” at an early age. And it is the boy who “finds himself,” the man who recognizes himself and permanently, sincerely and honestly preserves that discovery, that recognition—it is such a boy, such a man, who is most rarely found in the ranks of the many who fail to win success. E. A. Stowe. —_—_—_+-.—___ Uncle Sam Puts $1,200 Mortgage on Every Family The billions of dollars now being spent by the United States must some- time be paid off by taxes, Prof. Her- bert D. Simpson, of the School of Commerce of Northwestern Univer- sity, points out in an article in the N. U. Alumni News. “The federal debt now amounts to over 24 billions. of dollars, and on the basis of all present indications will reach somewhere around 32 billions. This means,” says Prof. Simpson, “a mortgage of approximately $1,200 on every family in the United States. “Government funds and government credit mean taxes—taxes to be paid now or some time. What we are really doing is buying recovery with taxes. All the costs and liabilties which are now being transferred from various private groups to the Government will ultimately fall on the shoulders of the taxpayers. The costs of the Recon- struction Finance Corporation and the losses it eventually suffers from worthless debts or impaired collateral must be made up from Government revenue, which means taxes. “We are coming out of this depres- sion in different shape, in one respect at least, from all our previous expe- rience, Formerly we have come out of depressions much as one comes out of bankruptcy, when one may have sacrificed his assets, but at least he comes out free of liabilities and ready to start again with a clean slate. In this case we are coming out of the de- pression heavily bonded to the depres- sion in the form of unprecedented amounts of taxation to be paid for in years to come,” continues Prof. Simp- son. “We will be fortunate if this does not retard the scope of recovery itself. “We are gathering up a motley col- lection of liabilities that have been car- ried over from the previous boom days or have accumulated during the de- pression—frozen assets, deflated mort- gages, impaired bank collateral, ex- cess farm acreage, overbuilt urban de- MICHIGAN velopment, unemployment and poor re- lief—all liabilities of the depression. We are now in the process not of liquidating or wiping out these liabili- ties, but of converting them into an- other form of liability, namely, taxes. We are at the present moment con- verting depreciated bank collateral into federal income taxes, excess farm acre- age into processing taxes, unemploy- ment and poor relief into sales taxes, and so forth.” ~~» ___ Held By a Thread A dealer was observed to wipe his scale platform carefully with a large clean cloth before weighing some fish for a customer. This seemed to an observer like good business practice. But as the butcher completed that part of the procedure, it was noted that he let the cloth drop and it seemed to hang from the scale on a thread. Closer observation revealed that there actu- ally was a thread fastened to the beam in such a way as to catch the weight of the cloth and thereby register about nine ounces more on the weight of the fish. It happened that the observer was not connected with the city sealer’s office. In fact he was not so much interested in the act as a fraud upon the customer as he was in the fact that the merchant was really cheating him- self. For, as he told the dealer a little later in a friendly sort of lecture, no business can prosper long on such methods; that in this case his reputa- tion was “hanging by a thread.” 2-2 Protests CWA Plan To Make Toys From Waste Toy manufacturers protested March 19 on the reported plan of the CWA to make toys from waste materials. James L. Fri, managing director, Toy Manufacturers of the U. S. A., Inc., protesting the plan said “The Ameri- can toy industry, organized under the NRA, has pledged itself to make toys that are absolutely safe and sanitary. These American toys are scientifically constructed so that children cannot swallow loose parts or scratch them- selves on rough edges. Only the best and most sanitary materials are used. “Now the CWA proposes to teach the making of toys from discarded automobile tires, cigar boxes, soda fountain straws, scrap oil cloth, old felt hats and other unsanitary flimsy mate- rials which are a menace to children and an insult to the industry.” ge Pushing For Patronage If large, well financed chain store systems find it necessary in the pres- ent situation to make extreme efforts to get business and keep down ex- penses, independently operated stores, competing in the same market, had better do likewise, particularly in the matter of selling efforts. The Kroger company, according to President Albert H. Morrill, has found that the National Recovery program has increased expenses heavily, and that their volume stores, which were making a profit some months ago, are to-day losing money. Mr. Morrill ob- serves that the difference between the customer of to-day and fifty years ago is that then they “just bought,” while to-day they “must be sold.” TRADESMAN The solution, he says, is “more econ- omies, efficiency, selling in every way possible and better merchandising.” ———_+-. Marking Rule Modified Official sanction for the use of the word “England” in marking merchan- dise from that country has been given by the United States Treasury De- partment in modifying its marking reg- ulation issued Feb. 8. Originally, the department has specified that the offi- cial title of a nation must be used in stamping goods to indicate the country of origin. Other concessions granted in the department’s order included per- mission for the use of abbreviated titles on merchandise originating in Russia, Australia, Canada, Scotland, Ireland, New Zealand, the Free City of Dan- zig and South Africa. Official names of the places mentioned were regarded as too long for practical purposes in marking. —_—_+<-+___ Want Improved Containers Charging that fiberboard containers in which canned goods are shipped are not sufficiently strong to withstand. the hazards of long shipment, wholesale grocers are moving to have the mini- mum standard of construction for such containers raised, Losses have increased to a substantial degree in recent months, it is claimed. Through co- operation with the fiber board produc- ers, new. specifications calling for heavier construction of containers have been drawn up by the National-Amer- ican Wholesale Grocers’ Association and will be submitted to members for approval next week. —_—_o--e Cost Clause Worries Druggists Difficulties under the new cost clause in the retail drug code became appar- ent as a score of requests for rulings on the clause are sent to trade organi- zations. The queries were referred to the National Retail Drug Code Author- ity for settlement. Chief among the complaints is the charge by druggists that they are compelled to charge 2 to 3 cents more for a package of razor blades than cigar store operators. Other drug sundries, including mouth washes, skin lotions and similar prod- ucts, sold in grocery or cigar stores can be retailed at prices with which drug- gisst say they cannot compete. —~++>—____ Staple Rugs Again Active Staple floor coverings returned to good demand in the wholesale market as stores started covering for immedi- ate and later requirements. Low-end goods, particularly axminster rugs re- tailing at $25 to $30, are ordered freely. The bulk of the merchandise pur- chased is for use in special promotions to be held by retailers late this month and early in May. Recent wage ad- vances in the rug industry are regarded by buyers as foreshadowing further in- creases in floor coverings’ prices, and some of yesterday’s orders reflected the retailers’ desire to be covered against further price rises. ——_-_+2+~> Fall Sweater Demand Slow Sweater mills, which have been showing Fall styles for the past six to eight weeks, report a total lack of interest in them by buyers and express some concern over prospects. While most of the mills also make swim suits 23 and do not start full production on Fall sweaters until midsummer, they feel that, if orders are concentrated in a short period later in the year, a tight delivery situation will occur and a deal of business will be lost. Mills are anxious to get some orders on their books,.so that when swim suit output tapers off they can keep their machines running on sweaters. —_—_+~+.>___ Costume Jewelry Call Maintained No appreciable letup has been noted in the post-Easter demand for novel jewelry and leading producers in the Eastern market are busy filling orders good on seasonal items. The call covers bracelets, clips, pins and_ earrings, with but limited interest shown in necklaces. Orders for silver items, notably cigarette cases, have gained although in costume jewelry the cali is about equally divided between gold and silver types. Interest in Summer items, particularly in light colors, is gaining, but is not expected to reach an early peak until the end of the month, —_—_+-+ Kid Glove Call Expanding While pre-Easter retail turnover of kid gloves was impeded by weather conditions, a pick-up has developed and an active business in the merchandise is foreseen for the next sixty days. Gloves to retail at the $2.95, $3.95 and $4.95 brackets lead in the volume sales. Navy figures strongly in the color pref- erence, with white and brown also to the fore. Slip-on types with novelty flares are selling most actively. Early interest in Fall lines is predicted. ——_+-- Stand Firm on Open Prices Despite the barrage of charges that the open price arrangements under manufacturers’ codes will lead to price- fixing and monopoly, spokesmen for groups adopting such practices have not changed their views to any extent. They feel that the plan will gain head- way. “It is the open and not the back alley way of doing business and setting prices,” one executive remarked. Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, #4 per inch. Payment with order is required, as amounts are too small to open accounts. I WILL BUY YOUR MERCHANDISE FCR CASH Dry Goods, Clothing, Shoes, Ready-to- Wear, Furnishings, Groceries, Furniture, Hardware, Etc. Will buy entire stock and fixtures, or any part. Also short leases taken over. All transactions confidential. Write, Phone, or Wire LOUIS LEVINSOHN Phone 27406 655 So. Park St. Saginaw, Michigan FOR SALE—Well established barber and beauty shop, in one of the best busi- ness towns in Southern Michigan. Must be sold at once, because of illness of owner. R. C. Salmon, 103 E. Main St., Milan, Mich. 639 24 The Listerine Side of the Controversy St. Louis, Mo., April 16—I have read wth interest Mr. Weaver's reply to my letter and in theory I entirely agree With his beliefs and convictions. However, from a practical angle, sound theories cannot always be put into immediate effect. Realize, if you will, that Listerine— through no fault of the manufacturer —was being sold below cost in practi- cally all metropolitan markets prior to June, 1932, when the Lambert stabili- zation plan became effective. In other words, it was an operation “in the red” for a good share of the retailers and, when a business is “in the red” it first must be made to break even and then be built “in the black.” To try to rush this too fast might temporarily put the retailer “in the black,” but if it pushes the manufac- turer “in the red” or results in too great a loss for him, it cannot survive. In other words, it must be a part- nership arrangement with the inter- ests of both retailer and manufacturer provided for. To date, the Lambert stabilization plan has put more than $2,500,000 ad- ditional dollars of profit into druggists’ cash registers at a cost in Lambert earnings of a very substantial sum. Fortunately, retailers generally appre- ciate the significance of those figures and are to an increasing extent sup- porting Lambert with display and clerk effort. Such support encourages us to go forward with the belief adequate profits for both retailer and manufacturer will eventually result. I would not attempt to justify an 8c or 9c profit on large size Listerine, but I would say it is a great deal better than selling at cost or below. Furthermore, the 23c minimum on 3 oz. Listerine and the profit on Lis- terine tooth paste and shaving cream are such as would have seemed an im- possible dream two years ago. If stabilization is going to work— and I personally am convinced it will —there must be recognition of profit improvement toward the ideal. which will only be attained if the retailer puts his “back muscles” into it. instead of asking the manufacturer to make all the sacrifices and do it all. Yours for a sound two way partner- ship arrangement. 3. S. Norton. Vice-Pres. Lambert Pharmacal Co. —_—_o~--.__ Grocery Code Will Succeed or Fail There is no doubt but that the gro- cery code movement will succeed or fail on the price protection provisions contained in the codes, and it is not unlikely in an even larger way that the fate of the N. R. A. finally will be tied into the proposition of price pro- tection given to industry in turn for certain concessions by industry in the way of greater wages and lower hours and more freedom for organization of labor. It is rather sad that the who’e code movement should have degenerated into a set proposition of this sort, be- cause there are many other angles in the situation that could be cultivated and would be of lasting value to indus- try generally, and, in fact, in time would tend to establish much better trading conditions than now exist. In this relationship it might be men- tioned that the so-called fair trade prac- tice provisions exclusive of the mark- up provisions in both the wholesale and retail codes are so important to the trade of the country that every effort should be made to put them into immediate operation, to study their workings and to strengthen and perfect them for the future benefit of trade. MICHIGAN It can easily be pointed out that in the past ten years the business of selling groceries has been gradually descend- ing into the racketeering and chiseling stage of business. In fact Sylvan Stix remarked not long ago that the grocery business had got to the point where the merchant is now ashamed to see his own children enter the business. Well, the fair trade practices as iden- tified with the retail and wholesale grocery codes would do much to bring back fairness to the business. They at least would eliminate the petty chis- eling that in fact has nothing to do with price at all, but only with the dis- simulation that fools the consumer into things about merchandise that are absolutely unture. For instance, the way in which the national brand manufacturers have misused the pre- believing mium deal in the past few vears in order to maintain if possible the voi- ume of their sales, —_+~-+—___ Twenty-four New Readers of the Tradesman The following new subscribers have been received during the past week: John P. Hartgerink, Kalamazoo Irvin Borgman, Kalamazoo H. C. Gilman, Kalamazoo J. J. Sikkenga, Kalamazoo John Sagers, Kalamazoo Peter A. Kloosterman, Kalamazoo Ben F. Lesman, Kalamazoo W. H. Spencer, Jr., Kalamazoo Jesse M. Wilder, Kalamazoo Stanley Krezoski, Kalamazoo M. Moerman, Kalamazoo Mrs. Louise Klimp, Kalamazoo Lamb & Ickes, Kalamazoo A. Stafford, Kalamazoo G. Broekema, Kalamazoo Geo. H. McNeill, Muskegon Steve Skof, Kalamazoo John Rozankovich, Kalamazoo M. Willage, Kalamazoo Adrian Hartgerink, Kalamazoo A. P. Taylor, Galesburg C. E. Wilcox, Galesburg John Dalboe, Galesburg Charles W. Landon, Hart. Ban on Whisky Made From Molasses Legislation to require distillers to pay the difference between prevailing grain prices and parity prices and dis- tillers using molasses to make pay- ment equivalent to the parity payments will be sought in Congress before ad- journment, it is understood. In addition, an effort will be made to prohibit the sale of whisky made from molasses and to require the label on the container of all distilled spirits to show the principal material from which the alcohol contained in such whisky or distilled spirits is produced. Draft legislation has been developed as a result of conferences between O’Neal of the American Farm Bureau Federation, Agricultural Adjustment Chester Davis and his assistant, P. R. Tolley, and attorneys for the bureau and the Administration. The things sought are being carried out under the distillers’ code, but direct authority of law is de- sired by those interested in the matter. —~++ > It is not the number of hours that a man puts in, but what the man puts in the hours that counts. President Administrator a eT Sa cr rar ere mee trees eee et ee AR eR RE TCS Sey Recs TRADESMAN The Fall of Sugar Prices Although the sugar bill of the Ad- ministration, which has passed the House and is now pending before the Senate, is expected to stabilize condi- tions in the industry, its immediate effects are unfavorable. Offerings have been pressed on the market from foreign quarters in antici- pation of the new quota restrictions and of larger imports from Cuba under reduced tariff rates. stocks of raw sugar are heavy, cur- rent demand for refined sugar is sea- sonably curtailed. While thi situation should be amelior- ated as demand for refined sugar de- velops its seasonal upswing in the mid- Moreover, while dle of May, and the legislation is en- acted, vesterday’s spot price in New York fell 10 points to 2.83c per pound delivered. This represents the lowest i since the price bank holiday last March, and is 17 points under the cur- rent world market level. Fall Lamp Prices to Rise 10% A move on the part of lamp manu- facturers to advance Fall prices at reported market least 10 per cent. was throughout the New York Monday. The producers, who are now preparing styles for the new season, contend that higher labor costs in the majority of factories justify the price rise. Styles for Fall will feature the currently popular white bases and, in addition, will include a chinaware wide variety of bronze base lamps. The bronze types will be shown in both highly polished and dull finishes. Demand for regular merchandise is slow at present, but special Summer merchandise is moving in quantity. Variety Goods Fair Opens Retailers from the South and West were well represented at the opening Monday of the New York Merchandise Fair at the Hotel Imperial. They re- ported heavy gains in trade for the first quarter and were optimistic on the future outlook. Seventy-two exhibitors are showing lines to retail at from $5 cents to $5 at the event, which contin. ues through Saturday. Because of higher NRA costs some items formerly priced to retail at 5 cents have ad- vanced to 10 cents and 10-cent items to 15 cents. In the main, however, the effort has been to maintain the retail levels through changes in the goods. —_+--___ Ask Rule on Swim Suit Returns Feeling that their returns problem differs from that of other manufac- turers in the industry, producers of bathing suits plan to ask the Knitted Outerwear Code Authority to make a special rule covering bathing suit re- turns. At present the swim suit man- ufacturers are trying to agree on a rule which will be acceptable to job- bers and retailers as well as them- selves. Suggestions advanced include a proposal that retailers and manufac- turers split the cost on returned goods and a plan for establishing special boards to pass on all returns. —_222___ Either be done with wanting it or be done with doing without it. —_2+2s___ Excesses to-day exact to-morrow. April 18, 1934 Broiled “Frenched” Lamb Chops Have the lamb chops cut about 1 inch thick, also have them Frenched at the market; that is, have the meat re- moved from the ends of the rib bones. Thoroughly preheat the broiler over with the oven regulator as high as pos- sible. Put the chops on the broiler rack placed so that there is a distance of about 314 inches between the top of the chops and the flame. Broil with the oven door open. When the chops are nicely browned on one side, season with salt and pepper and then turn and brown on the other. When the second side is nicely browned, the chop will be done. Slip a paper frill over the ends of the rib bones and serve on a bed of boiled rice, sprinkled with chopped parsley. ——_~++>____ Kitchen Crockery Plants Re-open Manufacturers of kitchen crockery are watching with interest the move- ment to revive production in a number of potteries closed down because of financial difficulties. The plants, six or eight in number, have been out of production for some months and were acquired by present operators at low cost. Although the units have no: reached large scale production as yet, rival producers fear they will become a serious competitive factor in the in- dustry later in the year. Present pro- ductive capacity, it is argued, is more than ample to take care of demand. Gabby Gleanings from Grand Rapids Frank S. Verbeck left Grand Rapids Tuesday for brief stops at Detroit, Saginaw and Bay City. He will return to Grand Rapids at the end of the week. The Rademaker & Dooge Grocer Co. has sold two new stocks during the past week—one to Wm. Kooiman, 801 Fifth street, Grand Rapids, and the other to J. E. Martin at White Fish Lake. ee Underwriting Higher Food Prices Buying operations of wholesale grocers at the present time are largely limited to spot purchases in spite of the fact that it is cus- tomary at this time to enter sea- sonal commitments on a fairly ex- tensive scale. Grocers explain that A. A. A. attempts to secure further price increases for truck farmers and demands for higher wages in the canning industry are chiefly re- sponsible for the uncertainty that exists in the trade. Canners feel obliged to make their prices con- ditional upon so many clauses an- ticipatory of changes in Govern- ment price and labor policies that the risk of future commitments is too great for grocers to assume, many feel. Should this state of uncertainty persist much longer it may de- velop into a serious obstacle to canning operations and the order- ly marketing of major food and vegetable crops, it is feared. —_~+--___ Happily, inexpensive joys usually are best. ——_+<---__ If you must “get mad,” get mad at yourself. f : a SEN a temy eg ~~ BAM ow a eee ® = ROMA ET Tw J eeu Sees SOS AR. RNG CR en y=. oe! tiny a ete Ba + Mle oA QA oe Slkailcts nln ror tia Mie ce as, ane 7 GOOD REASONS WHY YOU SHOULD STOCK cs mns'ne De brand (GANGS ids, maintain seven modern Michigan facto- ries for the can- ning of products grown by Michi- gan farmers. MICHIGAN BELL “WE'LL HAVE A TELEPHONE OF OUR OWN TOMORROW” “This is the last time I'll be using your telephone, Mrs. Johnston. We’re having one of our own in- stalled tomorrow. We’ve been a terrible nuisance, I know, and we surely appreciate how nice you have been about it.” You can have a telephone of your own for only a few cents a day. It will serve in many social and business ways, and save time, carfare and driving a And in case of fire, accident, sickness or other emergency, you can summon aid instantly, by telephone. ORDER TELEPHONE SERVICE AT THE TELEPHONE BUSINESS OFFICE GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, M ICQgHIGAN A complete line of canned vegetables and fruits. CONSTANT MUTUAL - DIVIDENDS We have returned $3.021.225.71 fo our policyholders in the past four years. This substantial SAVING inpremium cost ts sound evidence of our constant dependability - . ‘ ‘ MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY represented by--s THE MILL MUTUALS AGENCY LANSING + GRAND RAPIDS « DETRON Wholesale Only Wholesale Only SEEDS FARM SEEDS INOCULATION Bulk GARDEN SEEDS Vegetables and Flowers SEMESAN Packet We Specialize in LAWN GRASS and GOLF COURSE Mixtures INSTANT SERVICE Write for our special prices ALFRED J. BROWN SEED CO. Telephone 9-4451 25-29 Campau Ave. GRAND RAPIDS, MICHIGAN Gurely you don’t want to sell customers stale coffee... . BISCUITS THE danger of selling Stale Coffee is a constant threat. Fifty-six out of 93 brands pur- chased were found to be stale, a recent investigation in 16 cities j revealed. There’s one way to be Ma 4 iS > =) e U ec Hi T sure of selling fresh coffee always —push Dated Coffee. It can’t WITH CONFIDENCE even be on your shelf more than 10 days. Get : repeat sales from satisfied customers by getting yy ay D we @) ir D behind this quality coffee. It’s a good paying = WITH PRIDE CHASE & SANBORN’S v DATED COFFEE us nef A Product of STANDARD BRANDS INCORPORATED | Quaker Products Quality --- Purity --- Flavor A few of the many items packed under this popular brand. CANNED FRUIT CANNED VEGETABLES PRESERVES DRIED FRUIT : PEANUT BUTTER q COFFEE ; SPICES SALAD DRESSING Sold by Independent Dealers Only. LEE & CADY NS Ee