NAIK Fae a Fifty-first Year eS SYN OEES EG x Pee eg eR I! 2 \ SAC CA VY BS) ie 4?) na 4 SEM) S Ci ee u $e YY 1h \ )\ ae : ay OD eS pe ee Eset oe SIs AR ees COMPANY, eee RS 50D) DAE POOR eS RU aval} A VAM AVA AT N im Ae HUTT iTes LY U AZ a AP iz VATE nl r IZ Te We A Re ALT Wiles As A Popular Poet Sees The Preacher Ah, what an easy job is his, The man who's in the preaching biz! He has but little work to do, For all he does the whole week through Is just to call upon the flock As regularly as the clock; To cheer the sick who groan in bed, To preach a sermon for the dead; To teach the sinner righteousness, To succor famine and distress; To marry lover fond and true, And christen little babies too; Preside at socials now and then, Hold meetings for the boys and men; Look in upon the ladies’ aid, See that the janitor is paid; Hold prayer meetings on Wednesday night, Smooth over bickering and strife; Keep all his actions free from smirch, Avert dissensions in the church; Give all parishioners advice, And always preach on Sunday twice. Yes, kindly is the parson’s fate, The work is light, the pay is great. A guide, philosopher and seer, At seven hundred bucks per year. Berton Braley. LG 1] UG x MMM SM Se her Selection of Risks is Insurance Economy Lor You WHY HELP PAY THE LOSSES ON POORRISKS? Each year we are saving our Michigan Policyholders over 5400,000.00 How? BY SELECTING BETTER RISKS. Benefit by joining our select group of policyholders INSURANCE INQUIRIES INVITED THE MILE MUTUOLS OCENCY Mutual Building DETROIT LANSING MICHIGAN GRAND RAPIDS Phone 20741 ——~ 2 eon Netcowie nt ea == Suiin fe “ae oe. & «a, a. SAR SR he a rh a 5 A eo ee PIS A DESMAN Fifty-first Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATESareas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, a Posmolice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Vrinted by the Tradesman Company, Under NRA Conditions Sidelights on Business Conditions in Southwestern Michigan St. Joseph—I was given a most cor- dial welcome in St. Joseph by Mr. Wolf, of the Wolf Market, also by Mr. Gillespie, the leading druggist. Both of these merchants esteem the Trades- man highly and recommend it to their neighbor merchants. Had a pleasant chat with Attorney Banyon, who has long been a careful reader of the Tradesman. This beautiful little city, like so many others, is feeling seri- ously the drain of trade profits made by the big chain stores. A leading clothier on Main street, who has oc- cupied his location ‘for the past twenty- five years, has just been ordered out by the owner of the property, who has leased the store to a national chain corporation. The city is already over- burdeped with greedy chain stores, and some day the property owners are going to awaken to the fact they are helping to ruin the future prospects of growth and expansion of their com- munity. The life blood of St. Josepa or any other city is the profit on trade transacted in it. When these foreign chain invaders come it is for profits, and when they take these profits away, never to return, it impoverishes the city. It lowers the value of all kinds of property. It makes taxes hard to pay. It is more difficult to support the schools, churches, lodges and other so- cieties. Were it not for the home mer- chants getting a part of the profits on trade, the churches and schools could not carry on at all. If St. Joseph could have the loyal support of its citizens, and the co-operation of its press and pulpits, in a campaign of enlighten- ment, the flock of big chain stores could be driven out and prosperity would gradually return. I met many merchants, who would like the Trades- man, but the drain of cash from the community delayed their subscription. GRAND RAPIDS, WEDNESDAY, MAY 16, 1934 A national food and drug chain have recently decided to join the already large list of chains in Benton Harbor. In describing the elaborate beauty of the new chain drug store in the local newspaper, one would think the city was indeed fortunate to have such a splendid acquisition to the ‘business cen ter. It looks as though the local pub- lishers are more interested in prospec- tive advertising than they are in the welfare of their city. Home merchants welcome the petition, published in the Tradesman, and are glad to sign it, and shave their protest go to the Presi- dent, who has expressed an: interest in the home owned fbusiness and con- demned' the spread of the big chain stores, Three Oaks—I have never seen such a dust storm as thas prevailed in this section, yesterday and to-day. Chicago paper say it comes from Dakotas and nearby states. It is extremely dry here and farmers find it difficult to work the soil. Did not get out of Three Oaks until past noon. This is one of the finest town I have been in for some time. The Warren Featherbone Co. is the main stay and they employ some four hundred of the citizens. Formed the acquaintance of the super- intendent off the factory, who first con- ducted me to the Chamberlain Mu- seum, which occupies a fine. brick building, which was formerly the main office of the company. In building the new ‘bank of E. W. Warren & Co., a few years ago, it was provided with office facilities for the force of about twenty-five people, of the Warren Featherbone Co. The bank is organ- ized as a state bank and I was told has had no difficulty in meeting the de- mands of its depositors. I was much interested in my tour through the large plant, where the various processes were explained to me by the superintendent. They have their own machine shops, where much of the special machinery used, is built, and here repairs to looms and other machines are made. Feather- bone is used in much of their product, but a good part is made from fabrics, yarns, silk and rayon. Many designs of braid and trimmings are made, the demand and styles depending upon fickle dame fashion. Niles—Niles is a beautiful little city located upon each bank of the St. Joseph river. Gradually the big Na- tional chains are crowding the home merchants off of Main street, just as they are in many other towns and cit- ies. The city has a good list of manu- facturing industries, which I was told are increasing production. If the profit on trade in this city could remain here, as it formerly did before the big chain stores came, it would be well on the way back to prosperity. What is needed here is more activity in the I would like to attend one of its meetings and have every line of business represented. I would like to talk to them for an hour. I would like to show them that chain stores should not be admitted to mem- bership. Not that they have anything against the local managers and em- ployes, but against the greedy corpora- tions that employ them. The earlier local organizations recognize the big chains as enemies, the better it will be for them, for no chamber of commerce can build up the interests of a city, as long as these big corporations remain. They come into the city for but one purpose—the profit on trade, which is the life blood of every community. They do not spend their profits here, but send it away daily to the great financial centers, never to return. They make it hard for the home mer- chant, who always keeps his profits here. Were it not for the reduced profits of home business, conditions would not be as good as they are. If the home business and professional in- terests of Niles will unite in one or- ganization, securing the co-operation of the local press and pulpits, they can put on a campaign of enlightenment, that will show the citizens and farmers about, how the greedy chains are bleeding the community. Every penny a farmer saves in a purchase at a chain store, costs him one to five dollars at the elevator and stock yard, where he sells his products, because these greedy corporations are constantly beating down the price of farm ,products, which also lowers the value of farm lands. This is also true with city people who thoughtlessly trade with these pirates, which are closing the doors of opportunity to young men and women coming out of high schools and colleges. What chance will they have in commercial life, going up against these billion dollar corporations with small capital? If we are ever to get back to prosperity and a job for every honest man and woman to have a chance to earn a living, we have got to learn to “live and let live.” We can- not do this, as long as the people trade ‘with monopolies, which rob the com- munity of the profits on its trade. chamber of commerce. Clarence E,. MecLauchlin, formerly with R. R. Taylor of the Broadway Market, for four years, recently open- ed a new grocery and market at 416 Wayne street. He also was a salesman for several months with a Chicago wholesale grocer, calling upon local trade in that city. Mr. McLauchlin is a young man of pleasing personality and with the training he received in one of the best local food stores, he is well equipped to enter the food trade. Only the best of young men can succeed in the food business to-day, as they must face the price cutting competition and Number 2643 tricks of the greedy chains. This young man is to be commended for his cour- age and ability and we wish him suc- cess. Few cities of the size of Niles have as fine a hotel as the Four Flags hostelry. Here the chamber of com- merce has a fine suite of rooms, as well as other local business interests. No line of business has been more severely hit than hotels since the advent of the big chain store corporations, which have driven thousands of salesmen off the road. It was my pleasure recently to be conducted through the large plant of the Warren Featherbone Co., at Three Oaks. This company was founded. in 1883 by Edward K. Warren, who saw a new aid for dame fashion, in the quills from the wings of our National Thanksgiving bird, the turkey. His dream was a better article for use in women’s corsets than whalebone. He set himself to work upon special ma- chines which converted the shell of the quill into narrow fiber, which could be assembled into a flexible flat stay or cord to meet the desired requirements. Over this was placed various colored fabric coverings, which were sewed into the proper form. Corsets were an early product of the company, as well as the manufacture of buggy whips. ete. The varies with the turn of fashion and hundreds of new uses have been de- vised, so there is a continuous demand for it. demand for featherbone Only about a dozen feathers from each turkey are used in making featherbone. In the large warehouse was scores of big bales of these par- ticular quills, which they purchase from the large packing houses. The present large plant covers the site of the first factory, which was for- merly a livery barn. Here only a few were employed with the odd looking machines which were operated by hand. These crude machines now re- pose in the Chamberlain Museum, also founded by E. K. Warren, in which are shown models of women’s wear for many past decades. Aside from these are thousands of exhibits of grandfather and great grandfather’s day. Through the courtesy of the superintendent I was presented with a catalogue and samples of the present product, bias fold tapes in every size and color, lingerie and shoulder strap ribbons, rick rack, elastic dress belting, weighed tape, blanket binding. Hose supporters, belts for women and men, Warren’s girdles for girls and women, coifnettes and gift novelties are pro- duced. Stylists are constantly antici- pating the mode of that fickle dame of fashion, so the smartly dressed woman may ‘be supplied with something new and pleasing. The company manufac- (Continued on page 24) MICHIGAN TRADESMAN May 16, 1934 SUCCESSFUL SALESMEN H. F. Potts, Michigan Representative for Clorox Chemical Co. Howard F. Potts, factory represen- tative for the Clorox Chemical Co., of Oakland, California, covers Western Michigan territory and works through the Chas. K. Stone Co., of 1448 Wa- bash avenue, Detroit. The Stone Co. is Clorox distributor for the State of Michigan and handles General Food Products as well. Mr. Potts was born in Port Huron, Mich., Nov. 11, 1895, and atttended the public schools of Port Huron and the Thumb district, took a college pre- paratory course at the Ferris Institute of Big Rapids, which he later complet- ed in special classes at the University of Detroit. Mr. Potts enlisted in the U. S. army in the spring of 1917 and trained at Camp Custer where he left for France Howard F. Potts ten months later. He was attached to the 310th Engineers as a special duty sergeant looking after transportation of rations and supplies and served with this unit in the American North Rus- sian Expeditionary Forces for sixteen months. He returned from Russia to 3rest, France, on a confiscated German transport which was manned by Brit- ish sailors and upon his return to Brest was happy to learn he would be privi- leged to return to New York on a good American transport, called the North- ern Pacific, which crossed the Atlan- tic ocean in four and a half days. This was a pleasant diversion, he says, after spending two weeks on the old German tramp boat from Archangel to Brest. He was discharged from Camp Custer near Chillicothe, Ohio, in November, 1919, and returned home in time to cel- ebrate the first anniversary of armistice day—Nov. 11, 1919. He was associat- ed with his father in business prior to entry in the army, but owning to his father’s death, which happened during his army service, he joined with the Proctor & Gamble Co. sales organiza- tion, following his discharge from the army, and did special sales work for this concern until he left them to join this brother in Detroit in the real estate business. He preferred the road sell- ing, however, and after two years in the real estate business he returned to traveling, representing a manufacturer in Michigan and the Middle West states. He introduced Clorox in West- ern Michigan territory and he and his family have made Grand Rapids their home since Clorox entered the Michi- gan market, four years ago. He re- sides with his wife and three children —two daughters, 9 and 7, and a son, 5, at 228 Hampton avenue. Mr. Potts has been very successful in both sales and distribution of Clorox in Western Michigan and _ attributes his success to an outstanding product, combined with hard work, and says even though he came here during very troublesome times he has found Grand Rapids a truly good city in which to live and he believes sincerely in its fu- ture. Mr. Potts owns up to two hobbies— still water fishing and small game hunting. Mr. Potts is a man of easy approach and pleasant address which enables him to make friends and hold them indefi- nitely. He is fair minded in all his contacts and invariably carries out all his agreements to the letter, which gives him a high standing with the trade. —2+-+__ Secretary Hanson’s Report Made To Manistee Convention It is again my privilege for the fifth time, to render an accounting of the Secretarial stewardship to the mem- bers of our Michigan State Associa- tion of Retail Grocers and Meat Deal- ers. In submitting my report at our last annual convention, I called to the at- tention of our members that we had been greatly handicapped in the de- velopment of our State Association, due to the popularity of various anti- chain propaganda campaigns, but had carried on our trade association in a dignified and constructive manner and had wound up the year with $824.67 in the treasury and $64.42 outstanding advertising accounts, making a total of $889.18 and had paid $251 per capita dues to the National Association rep- resenting 502 members. . I recommender that the time for our State Association to forge ahead was now at hand and advised that field men be employed to contact retailers in order to build up our membership, never realizing at that time that the golden opportunity for all trade asso- ciations was so near at hand and which was made possible by the Federal Ad- ministration’s Recovery program. Our officers and board of directors concurred in my recommendations to some extent, particularly to the part of my report that the time was now at hand for our State Associations to forge ahead. However, there was a difference of opinion as to the meth- ods to be employed and instead of employing field men under my super- vision, a full time Secretary and the establishment of a separate offce for our State Association was preferred. The eight months that this experi- ment was being tried out resulted in an increase of 210 members based upon the per capita dues paid to the National Association and which according to the records amounted to $356, which rep- resents 712 members. As a matter of comparison, the total administrative expense for the 1932 pe- riod reported April 1, 1932, amounted to $857.95, as against $2,494.76 for the period following, up to February 1 of 1934 and leaving a deficit of $381.62 at the time of my re-instatement, based upon the available list of liabilities. Since my _ re-instatement, I have managed to pay off $220 of the indebt- edness and have paid $175 1934 per capita dues to the National Associa- tion. Our advertising accounts receiv- able in excess of accounts payable, amounts to $155.83, most of which will be collected by June 1, and with the balance in treasury amounting to $58.27, totals $214.10 to offset the bal- ance of the deficit of $161.62. In additon to this, we are assured of approximately $450 as our share of the food mart profit, which will again Herman Hanson bring our treasury balance back up to at least $500 by June 1, without taking into consideration the dues that will be paid in at this convention and im- mediately following the convention. Up to time of writing this report, we have collected renewals from 243 members and have received eighty- nine new members—twenty-seven of these being from the city of Marquette in the Upper Peninsula. We also have a definite promise of the Detroit Retail Grocers’ Associa- tion returning to our fold with a mini- mum of fifty affiliated members and Saginaw has also definitely promised to again affiliate. These results have been made possi- ble by the co-operation of our officers and a number of our Association mind- ed members throughout the state. Special mention is due Director Mik- las, whose prestige, untiring efforts and personal sacrifices in arranging for our convention and the restoration of our financial status have made this re- port possible and should serve as a worthy example to the members of the industry as to what might be accom- plished if all co-operated in the devel- opment of our trade association. The writer has been privileged to address more retailer groups through- out the entire state during the past few months than was made possible during the entire time served as Secre- tary. This opportunity presented itself in connection with State Code Authority duties and in a number of instances, in company with National Director VanderHooning, also a member of the Michigan Food and Grocery Distribu- tors’ Code Authority. At all of the meetings, the impor- tance of our trade association func- tions, comprising of local, state and National bodies, has been explained and it is my firm conviction that this year of 1934 will resolve itself in the firm establishment of all of our trade Association functions, as it is no longer merely a duty of retailers to affiliate with their trade association, but is a privilege retailers cannot afford to pass up. ——_2~».____ Items From The Cloverland Of Michigan Sault Ste. Marie, May 15 — The Lakes are about free from ice now and navigation is in full swing again. Last week some of the boats had to return to the Sault, after battling the ice in the Lake. The Pittsburg Steamship Co.’s fleet made their first appear- ance last week and there are to be more boats this season than for many years, according to information re- ceived here, so that this should be a banner year. Some of the first boats to arrive here this season were the Canadian boats, which brought coal, arriving just in time to relieve the coal shortage, as the docks were about de- pleted when the first shipment arrived. This certainly was a banner season for the coal dealers here, with a large supply at the closing of last fall and the long-continued cold weather giving them an opportunity to clean up. Un- der the code there must have been some money in the business, Every- thing favored the coal barons. In form- er years the large companies, institu- tions and factories were able to buy their coal at greatly reduced prices. They have been obliged to pay the regular code prices since the new deal went into effect. There is always some- ene so be thankful for by some peo- ple. The Deer Trail Hotel. at Eckerman, the popular rendezvous for deer hunt. ers and fishermen from all parts of Michigan, has been changed and will hereafter be known as the Deer Trail Tavern. Shilling & Nicholson, the Proprietors, have taken out a beer li- cense. Lunches and meals are now available at all hours. The place has a seating capacity of eighty and is sit- uated within a short distance of the Eckerman rearing pond for trout. M.A. Fair, the well-known meat merchant at St. Ignace, paid the Sault a visit last week. He was accompa- nied by his wife. Mart, as he is known by his many friends, says that St. Ig- nace is looking for a busy summer. They now have a live Chamber of Commerce which has been doing things to make the Gateway to the North a real place. : _ Hope is all right in its place, which 1s to form a Partnership with hustle. There will be a change in the bus schedule, commencing May 16. The Great Lakes Motor Bus Co. announces that the bus will leave the Sault at 7:45 a.m. and arrive at Detroit at 9 a.m. James H. Anderson, who for the past thirty-two years conducted a gen- eral store at Curtis, died last Thursday. He Was well known and leaves a large circle of friends whose confidence he as enjoyed for these many years. The Odd Fellows conducted the funeral. _G. H. Rasmus, of Antigo, Wis., ar- rived last week to become assistant manager of the Montgomery Ward & Co. store here, taking the place of M. eR May 16, 1934 MICHIGAN TRADESMAN 3 C. Bergstrand, who has been assistant manager for the past six months. And why not green onion day? Thousands of people do not dare eat a green onion on account of their social standing, and if everybody did it on the same day, everybody could be happy. Dave Pattison, son of the well- known Spruce street grocer, proved last week he is in line for promotion as a good detective. A twelve-year old boy, accompanied by his mother, came to the Pattison store to do some shop- ping. The store was ready to close and the cash receipts amounting to $90 had been placed in the safe. After the woman and the boy had left, the theft was discovered. Dave lost no more time talking the matter over or waiting for further instructions, but put on his hat and proceeded to locate the pair. He succeeded in locating the boy on Portage avenue bridge and took the money away from him, then reported the matter to the police who took charge of the matter and will see that the thief is dealt with in due form. It has been suggested that Dave be added to the Dillinger detective force, as he has made good in this his first case. The opening of the Cobblestone cafe, at St. Ignace, has been postponed until May 19, as much additional work is necessary in enlarging the building which will have twice its former seat- ing capacity. This cafe is one of the finest places of its size in Cloverland and did a large business last season. It will be prepared to get its share of the expected increase this season. When a man finds himself suddenly free from troubles he’s happy for an hour or so, then he begins to get bored, then he goes out and stirs up more troubles. The Royal Line Transit Co., Inc., of Houghton, will place the passenger steamer, City of Hancock, on the Port- age Lake— Fort William run across Lake Superior this season, with stops going and coming at several Isle Royal hotels. The schedule adopted calls for one trip weekly between June 1 and June 15 and two trips weekly between June 19 and 30. Beginning July 1 and continuing through the summer until Sept. 1, three round trips will be made each week leaving Houghton on Mon- day, Wednesday and Friday. The City of Hancock has excellent accommoda- tions for 200 passengers and_ several cars. This will be one of the delight- ful trips to look forward to. Chester Crawford, the well known merchant at Stalwart, was a business caller last week, taking back a truck- load of merchandise. The new ferry boat plying between Drummond Island and DeTour is now in operation on summer schedule, mak- ing four trips daily. The new ferry Wallan is owned by W. T. Partridge, of Johnswood, and Landon Tausand, of Saginaw. J. M. Cummings, of the Sault, left last week for Lower Nebish island, where he will open the O-non-e-gwud Inn for the season. Mr. Cummings also plans to open a general store this year in connection with the hotel. He has purchased a new combination passenger and freight truck and expects to make trips three times each week from the Sault to Sailors Encampment. A dress suit is useful: trying to get inside it again every year or so re- minds you to take more exercise. Taffy Abel, the famous hockey play- er, is spending the summer in the Sault and announces that he has taken the agency for distributing the popular, well-known Fox Head beverages, lager beer and ale, lime dry, ginger ale and carbonated water, Jake Schopp, the popular merchant at DeTour, spent a day here last week receiving medical attention. He has been troubled with a slight attack of rheumatism. H. C. Saunderson, of the Soo Whole- sale Grocer Co., entertained a party of friends with a fishing party at Cedar- ville last week. The prize for the larg- est fish caught was won by Mrs. Saun- derson, while Mr. Saunderson caught the largest string of fish. This was not as he wanted the prizes distributed, but it really happened. A picnic lunch was served at the Islingon Hotel, and a good time was had by all. There ought to be some kind of a celebration when the first homegrown blueberries reach the local market. Why not adopt a slogan for the Upper Peninsula blueberry season, “A blue- berry pie in every home”? William G, Tapert. —_»- Death of E. A, Clemens E. A. Clemens, chairman of the board of the Globe Knitting Works, died last Saturday. The funeral was held at the family residence Monday, being conducted by Dr. J.W. Fifield, Jr. Mr. Clemens was a Norwegian by birth. He came to this country at the age of 18 years in 1880, worked a-couple of years in Chicago, went to Niles to The Late E. A. Clemens be superintendent of the Star Knitting Works there and in 1882 came to Grand Rapids when S. Walker moved the Star Knitting Works to this city. In 1887 Mr. Clemens started the Globe Knitting Works, occupying the single small room in what is now the Good- speed building, on Pearl street. His business grew and expanded, until it occupied an entire floor, and then he built a factory of his own. The Globe Company grew rapidly under the man- agement of Mr. Clemens and his as- sociates. Mr. Clemens was also inter- ested in the Sanitary Knitting Works. He was progressive as a business man, ageressive and enterprising in his methods, and there was no question as to his loyalty to the city of his home and the country of his adoption. ——_——_»+ They Bleed the Business Life of the City It is about a year ago that I began a survey of Michigan business condi- tions, especially the effect the National chain store monopolies are having upon local merchants. It is generally admitted that in towns and cities where the chain stores have located the home merchants, who happen to be in com- petition with them, have suffered loss of trade or have had profits greatly re- duced. The home merchants have found themselves very much handicapped in their efforts to protect their business and hundreds have ‘been forced to Various methods have been tried to show the people the evils of the big chain stores, but the public have paid) little attention to their pleas, believing it was used only for a selfish purpose. In my study of this subject, I have come to see that the invasion of towns and. cities by the greedy chain corporations, is not so much the problem of the merchants, close their stores. as it is of the community as a whole. Destroying or crippling the business of home merchants is but a small part of the loss caused by the big chain stores. The greater loss is their re- moval of the profits upon trade given them by the buying public. The prof- its of the ‘home merchant stay in the community, where they help local en- terprises and establish new ones. It helps to build schools, churches, homes and to enhance property values. How different it is when it comes to the profits gathered by the big stores. Instead of helping the home community, as home business profits chain do, it is at once sent away to the great financial centers, never to return. They come to take away, instead of building up the community. I see no practical way to combat greedy people can be made to see and under- stand the method they use in sapping the vitality of communities. It is a problem in which every local business and professional man and woman should be actively interested. Noth- ing can be done without organization and leadership. The local chamber of commerce or board of trade has the necessary machinery. The leader and these monopolies until the membership must be made conscious that the organization is strictly a home institution and that every member is loyal to the best interests of the com- munity. This cannot include managers and employes of the big chain stores. Not that anyone has anything person- ally against these employes, but it is their employers, that come to exploit the community. The managers of the big chains are shrewd and they urge their local managers to unite with local bodies so as to divert their attention from the evils they do to the com- munity. No local organization can get anywhere if they permit the chain stores to get into bed with them. The first duty of a local organization is to teach loyalty to its own members. They must be given to understand they cannot be loyal to their own city and patronize the big chains. The banker, the lawyer, doctor, dentist and the minister must be made to see their trade with the big chains is bleeeding the business life of the city. The dry goods merchant and the hardware man should know that when they buy of the big food chains they are hitting the prosperity of their city, even if they do not happen to sell foods. Of all merchants those who sell foods have suffered most from the big greedy chains. They should not be expected to do all the fighting to protcet the bus- iness life of the community. The earlier that chambers of commerce and other local organization see this and take action the faster prosperity will return. They should enlist the services of both the press and pulpits to preach the gos- pel of home loyalty to every citizen. I feel this is a live and vital gospel having much to do with the welfare and happiness of all the people. I would like to preach this gospel to business men and women in every city and town on the route of my travels, E. B. Stebbins. —__~2++ > __ To overcome, keep going. IT’S SAFE TO BUY — — You Take No Chances Here i LEONARD HAS SOLD DINNERWARE | | EVER SINCE | i JOHN TYLER WAS PRESIDENT j The wile wholesale house in Michigan where you will find a full stock of Dinnerware, Decorated and Plain White. Prompt service from stock or factory. No package charges. ASK US ABOUT “NEW DEAL” General Dinnerware “GIANT DEAL” Bowls and Creamers You Never Made a Better Buy in Your Life : Since 1844 FULTON AND COMMERCE GRAND RAPIDS, MICH. 4 MOVEMENTS OF MERCHANTS. Stanwood—Albert R. Steinke suc- ceeds Cline & Steinke in general trade. Detroit—The K. Dool Co., Inc., has changed its name to the Kahn Dool Co., Inc. Flint—The Dailey Brewing Co. has increased its capital stock from $200,- 000 to $490,000. Detroit—The Cinder Block, Inc., has been organized with $10,000 capital stock, all paid in. Trenton—The Guardian Bank of Trenton has changed its name to the Trenton State Bank. Fennville—G. H. Van Blois opened his grocery store under Red and White auspices May 12. Bergland—The Bergland Lumber Co. has reduced its capital stock from $500,000 to $390,055.25. Petoskey—The First State Bank of Petoskey has increased its capital stock from $75,000 to $125,000. Detroit—The Liquid Cooler Cor- poration has changed its name to the Temprite Products Corporation. Detroit—The Hendrie Bakeries, Inc., has been organized with $20,000 capital stock, of which $9,000 is paid in. Lansing—The American State Sav- ings Bank has increased its capital stock from $500,000 to $750,000. Detroit—The Square Deal Food Stores, Inc., has been organized with a capital stock of $1,000, all paid in. Detroit—Rhoda Burk, Inc., has been incorporated to handle women’s wear. The capital stock is $1,000, all paid in. Detroit—Jerry Miller & Co. has been organized with $5,000 capital stock, $3,000 paid in, to handle candy, fruits and tobacco. Detroit—Grand Furniture, Inc., has been organized to handle furniture and carpets. The capital stock is $3,000, with $1,000 paid. St. Joseph—The Twin City Bever- age Products Co. has been organized with a capital stock of $10,000, of which $1,000 is paid in. Detroit — The National Greeting Card Co., Inc., has been organized with $50,000 capital stock, of which $4,700 has been paid in. Alma—tThe . J. Bickert Co. has been incorporated to handle retail merchan- dise with $25,000 capital stock, of which $1,000 is paid in. Detroit—The Radio Electric Corp- oration has been organized to manu- facture and sell radio equipment with a stock of $5,000, all paid in. Detroit—The Kenwood Corporation has been organized to conduct a re- tail grocery business. The capital stock is $10,000, with $5,000 paid in. Detroit—The E. R. Pierce Co. has been organized to handle glass, paints and oils with a capital stock of $50,- 000, of which $2,000 is paid in. Detroit—The H. Lininger Fuel & Supply Co. has been organized to deal in fuels and building supplies. The capital stock is $25,000, with $1,000 paid in. Hartford—The E. R. Smith Building Supply & Material Co. has been organ- ized with a capital stock of $15,000, all paid in. It will deal in fuel, oils and grains, MICHIGAN TRADESMAN Detroit—Booms Brothers, Inc., has been organized to handle heavy hard- ware and blacksmith supplies with a capital stock of $4,000, of which $1,000 is paid in. Gowen—J, H. Winters, who has managed the general stock of the V. Thomsen estate for several years, has purchased the stock and will continue the business in his own name. Dorr—Clarence L. Buer, junior part- ner in the hardware firm of Wm. J. Buer & Son, died last Friday in a hos- pital in Grand Rapids as the result of an operation. Funeral was held here. Grand Rapids—Thomas Ford, who removed to Flint some years ago, will return to Grand Rapids about June, locating in the Eastern part of the city. He now represents four houses catering to the drug trade. Detroit—Jack Commer has changed his company name to the J. Ann Shoe Co. Commer has the leased depart- ment of women’s shoes in Maxine’s, one of the smaller downtown depart- ment store. He formerly operated as the J. L. Shoe Co. Bear Lake—O. E. Barker, who has conducted a hardware store here for the past several years, is moving his stock to Benzonia where he will open for business in the Whiteman building. Delbert C. Shreve, who has clerked for Mr. Barker, is getting in an en- tirely new supply of hardware items and will continue a hardware business. He plans to carry a complete line. Battle Creek—Remodeling of the MacGregor building at 227 West Mich- igan avenue will be started soon pre- paratory to the establishment of a meat market in the store which has remain- ed vacant for some time. Plans call for a general remodeling of the complete first story of the two-story building and the construction of a new terraza and brick front. A new heating plant and a new plumbing system are also to be installed. Battle Creek—-Dr. Walter E. King, director of the biological department of Parke- Davis of Detroit, will be the principal speaker at the banquet which Battle Creek Drug club and associated clubs will give the Calhoun Medical association Tuesday, May 22, at 7 p. m. in Kellogg hotel. Dr. King will discuss “The Relation of Biologic Therapy to the Practice of Medicine.” Several acts of vaudeville have been arranged for the event which will mark the first time the druggists of this part of the state have had’ an entertainment for the physicians. Detroit—Harry Thurmond, who for- merly operated a shoe store in New Orleans, entered the Detroit field this week with the acquisition of the Tor- son store, under the name of Thur- mond Shoe Store. The store is at 424 Woodward avenue, the first store North of the river on Detroit’s main downtown street, and is the former location of Grenier, Inc., owned by Charles Grenier. Thurmond plans to establish a local chain, opening four or more stores in the next few months, with a second location a little further uptown already selected. : Detroit—A lingering illness ended last Wednesday in the death of George F. Minto, wholesale dealer in men’s lfurnisings, at his home, 50 Burlin- game avenue. He was 66 years old. Born in Corunna, he established his first store in Milan when still a young man and a few years later expanded the business with stores in Mt. Pleas- ant, Fowlerville and other Michigan towns. In 1915, he came to Detroit to open a wholesale business on W. Jef- ferson avenue, which he continued to operate until a year ago. He also re- tained an active interest in the outstate stores. Detroit — Replacing J. Edward Frawley, who has been named execu- tive vice president of the National Hotel Management Co., Inc., William J. Chittenden, Jr., has been placed in direct charge of the Book-Cadillac Ho- tel, it was announced Tuesday. Mr. Chittenden, who for 35 years has been engaged in hotel work in Detroit, has been resident manager of the hotel for nearly three years. His family was en- gaged in the hotel business in Detroit. He has served in the old Russell House, the Pontchartrain, the Morton House,, in Grand Rapids, and in the Detroit-Leland. Hesperia—Archie McCallum, for many years merchant and civic leader, passed away last Wednesday after a brief illness. Mr. McCallum had from his early manhood been prominent in the affairs of the community and pos- sessed its universal confidence and esteem. His latest public work was as administrator of the Newaygo county CWA. He was active as a member of the Greater Hesperia Association, and a leader for many years in the promo- tion of the Hesperia Big Meeting, known throughout the country as “The Hesperia Movement.” He was a mem- ber of the Presbyterian church, of the Hesperia Masonic lodge and for many vears a member of the Hesperia Board of Education. Owosso—Suit for an accounting and asking that the large candy factory here be sold to satisfy bonds and in- terest in the amount of $180,000 has been filed in Circuit Court by the Union Guardian Trust company of De- troit. The defendants are the Walkér Candy, Inc., adjudged bankrupt two years ago; its successor, the Candy Products Corporation, now in receiver- ship and the Union Guardian Trust company, trustee in receivership. The bill of complaint sets up that in 1929, the trust company loaned the Walker Candy, Inc., $180,000 as working cap- ital and took as evidence of the loan a similar amount in first mortgage bonds against the building. The last of the bonds was to mature in 1942. To date, it is claimed, nothing has been paid on either principal or interest. There is more than $5,000 due in in. terest and $3,000 in taxes. A plan is now on foot whereby a new company will be formed to lease and operate the plant. Petoskey—Complete liquidation of the assets of the A. Fochtman depart- ment store, now in receivership, were decreed by Judge Victor D. Sprague at a court session held in Cheboygan Monday. The court’s formal order has not been issued, but it is understood May 16, 1934 that complete liquidation within a rea- sonable time will be mandatory. George S. Danser, manager of the Pe- toskey Grocery and Fred D. Vos, of Traverse City, were named to repre- sent the creditor’s committee in direct- ing the liquidation, together with Eu- gene Fochtman, the receiver. At a previous hearing in Petoskey, on April 9, an offer by Wilbert Fochtman and others to take over certain assets and terminate the receivership, was made, but later withdrawn. The court then ordered a reappraisal of the assets by the creditors committee, who were to report and make recommendations at yesterday’s session. Comprising this committee were Mr. Danser, Mr. Vos, James T. Clarke, of Harbor Springs; S. R. Berkey, of Grand Rapids; and Henry Miltner, of Cadillac. Petoskey—Frank L. French has pur- chased the College Pharmacy in Jack- son. Mr, French came to Petoskey in 1901, the year after his graduation from the pharmacy school at the Uni- versity of Michigan, and Mrs. French has lived here all of her life. Mr. French entered the employ of the Eckel Drug Co., when he came to this city, and later was made manager of the store. Since 1922 the has been in partnership with Hoyt C. Nihart in the Central Drug store, which they pur- chased from Walter Kephart. Mr. Ni- hart now is sole owner of this store. Taking an active part in civic and fra- ternal affairs, Mr. French has served for twenty years as a member of the Greenwood cemetery board and for about fifteen years as a director and officer of the Petoskey Home Building Association. He is a member of Dur- and lodge, No. 344, F. & A. M., Em- met Chapter No. 104, Petoskey Coun- cil, No. 52, and Ivanhoe Commandery, No. 36, of Petoskey, and Saladin Shrine of Grand Rapids. He served as master in the Council, but has been most active in Ivanhoe Commandery, where he has filled nearly every office and served twice as eminent comman- der, in 1910 and 1919. He also was re- corder for a number of years and was chairman of the Hospitaler committee for three years. Manufacturing Matters Detroit—The Nelson Tool & Manu- facturing Co. has been organized to manufacture tools and dies, with $5,000 capital stock, all paid in. Lansing—Lansing has become the sales and dealer headquarters for the Uniflow Manufacturing company’s electric refrigeration products. John J. Quirk, long-time resident of Lansing and with many years of merchandising and distributing experience, is being made Michigan manager. The Uniflow company, makers of pumps, electric apparatus and other equipment, added refrigeration to the line five years ago. The company will distribute through- out Michigan its Electrik-Ice refriger- ator, a unit that is guaranteed to give zero dry cold. Mr. Quirk has leased space at 130 East Washtenaw street for both a retail store to serve the loca: community and a warehouse for dis- tribution to Michigan dealers. a4 : q ‘ 7 I 4 ¢ OST ncn itt ae Pc ANAS et SMR REM RARE AP mt roa eet NOR co 2 rag Ceres onsen a aisle paige ea ee May 16, 1934 Essential Features of the Grocery Staples Sugar — Local jobbers hold cane granulated at 4.79c and beet granulated at 4.57c. ‘TTea—No change has occurred in the first hands tea market in this country during the week, except advances in Ceylons and Javas. The undertone is still strong, but business quiet. Con- sumptive demand for tea is fair with- out change anywhere, Coffee—The situation in future Rio and Santos, green and in a large way, has shown a few declines and a small advance during the week, but none of these changes were very important. Spot Rio and Santos has shown some shading, but the market is not mate- rially different from a week ago. De- mand is light. Milds are about un- changed. The jobbing market on roasted coffee is showing no particu- lar fluctuation from last week. Con- sumptive demand for coffee is good. Canned Goods—Each week brings the new packing season nearer, but un- certainties over the future still hold the trade back. There appeared to be somewhat more interest in spot goods last week and declines in some items have been halted. The serious drouth which has been felt in the Middle West and to some extent in the South and East is putting a new complexion on new goods, principally peas, which are the first of the major vegetables to think about. Of course, no one can do anything but guess at what the effect of this drouth will be on the ultimate pack, but at least it will serve for the time being as a check on the talk of overproduction in foods during the coming season. The strike of the long- shoremen on the Western Coast is still in effect, and some disorder has been reported in the Northwest. It seems that just as soon as packers of Colum- bia River salmon got one serious prob- lem of trouble out of the way, they are faced by a situation which will tie up not only new pack goods but old pack as well, as long as this strike lasts. In Washington there is still a deadlock over the canners’ code, caused chiefly, it was reported Saturday, by the pro- vision which would bar direct buying. This has been one of the sore spots in the trade, and brokers have been fight- ing any diversion of brokerage strenu- ously, As regards business in general, there is a growing disposition to take a more encouraging view of the future. There has been a let-down from the op- timism that prevailed early in the year, but the gloom whcih existed up until very recently is giving way to a saner feeling. Dried Fruits—The dried fruit mar- ket here continued to show a moder- ate pick-up this week against previous weeks, and this has given sellers en- couragement as regards the future. The dullness which has existed in about all lines of the food business has had rather a dampening influence on future sentiment, but there is a growing incli- nation now to regard the lull for what what it probably was—a period of ad- justment, Stocks held on the spot are beginning to move again and orders coming from both the local and interior trades indicate that retail outlets have let their shelves and bins grow bare to MICHIGAN a point beyond that dictated by good business. Some of the items which have shown a tendency to give slightly will stiffen up promptly on any appre- ciable improvement in business. These include Santa Clara and Oregon prunes on the spot, seedless raisins and a few imported lines. These goods cannot be replaced at such prices and it is only the nature of things for them to do better on a larger volume. As for apricots, they have been advancing here to some extent and business has been coming in on the rise, not much, to be sure, but enough to indicate a growing trade adjustment to higher prices, As for shipment, apricots are firmer than ever, and the very short crop in prospect puts the possibility of a recession beyond serious considera- tion. Beans and Peas—The market for dried beans shows no special change for the week. It is still a buyer’s mar- ket, demand being very quiet and prices easy. The same applies to dried peas. Nuts—The shelled nut market con- tinues without much change this week, except for some improvement in de- mand for walnut pieces for the account of the ice cream trade. The trend in pistachios and pignolias was slightly easier. The prices on almonds, Bra- zils and cashews were generally un- changed. -Olives—Shipment offerings of olives continue to mount. Spain is confronted with a shortage of peppers for stuffing purposes. On the spot medium sizes of stuffed queens are quite scarce, these being the most popular with consum- ers. Stocks of other sizes light, too. The tone of prices firm here, with pros- pects for future advances good. A steady demand is reported. Rice—The rice market is swinging along from week to week, without much happening, —ither positively or negatively. However, there appears to be a growing belief now that the lull in business which has existed for the past few weeks is passing and that all foods, rice included, will show to better advantage in the near future. Statistically, the position of rice is strong enough to keep the South in an optimistic frame of mind regarding the future. Comparison of distribution figures for April with April of last year give an erroneous impression, be- cause of the almost exactly opposite conditions which prevailed in the two months. Salt Fish—Demand for mackerel and other salt fish is very poor at present, as it always is at this season. Stocks are light and prices steady. Herring dull. Syrup and Molasses—Sugar syrup is in the same position it has been in for many weeks—limited production, fair demand and firm prices. Compound syrup is still dull without change. Fine grades of molasses are selling about as usual at unchanged prices. Vinegar—With stocks low, there is a good demand for cider vinegar. Prices are firm and looking upward. No sweet cider is left on this market for sale to apple brandy manufacturers. ——_22____ Success is three parts ability, two parts luck and five parts the right wife. TRADESMAN Review of the Produce Market Alligator Pears—19c each. Apples—Northern Spy, $2 for No. 1; $2.25 for extra fancy; Delicious, $1.75 per bu. for No. 1 red. Asparagus—90c per doz. for home grown, Bananas—4i4c per Ib. 3utter—Creamery, 24c for cartons, and 23%c for tubs. Cabbage — New from per crate of 85 lbs. Carrots—50c per dozen bunches of Calif. or $2.75 per case. Cauliflower—$2 per crate for Cal- ifornia. Celery—Florida, 6 and 8 doz. crates, $3.50. Cocoanuts—90c per doz. or $5.50 per bag. Cucumbers—Home grown hot house are now in market, commanding 80@ 90c, according to size. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: @: Fi P. from farmer... $2.05 Light Red Kidney from farmer__ 3.75 Dark Red Kidney from farmer__ 4.75 Eggs—Jobbers pay 9c per lb. for all clean receipts. They sell as follows: Texas, $2 Bancy, fresh white____.._.________ 18c Wandied, fresh) == = 17c Candled, large pullets_____________ 14c ORGGhs oo 13c Garlic—12c per lb. Grape Fruit—Florida grape fruit is held at the following prices: ES 3 $4.00 . 4.00 8. 4.00 SO 4.00 Green Beans — $2 per hamper for Louisiana grown. Green Onions — Shalots, 2lc per dozen from Indiana. Green Peas — $2.25 per hamper for California grown. Green Peppers—California, 50c per dozen. Lemons—The price is as follows: S00 Sunkist 8 $6.50 O00 Sunkist. .0 2 6.50 S00 ed Bal 6.00 jue Red Bale 6.00 Limes—23c per dozen. Lettuce — In good demand on the following basis: California, 4s and 5s, crate-____- $5.50 Heat hothouse. 90 Mushrooms—30c per one lb. carton Onions—Home grown, 8S¢ per bu. for Yellow; Texas Bermudas, $1.65 for Yellow, and $1.75 for White. Onions Sets—$5 per bu. Oranges—Fancy Sunkist California Navels are now sold as follows: ee $3.25 NO 4.00 oe. 4.50 A 4.50 a 4.50 Te i 4.50 ie 4.25 Red Ball, 50c per box less. Florida Valencias in 45 Ib. bags are held as follows: ey $1.65 i SS SEES Eo en 1.65 oe. 1.65 Parsley—30c per doz. for hot house. Potatoes — 75c per bu.; Idahos $2 per 100 lb. bag; new from Florida, $5.75 per bbl. 5 Poultry—Wilson & Company pay as follows: Peavy Foals 13e Fight Bowl 2 llc rae 8c fuskeys 2 14c Geese 7c Radishes—25c per dozen bunches for home grown. Red Raspberries — California, $1.65 for crate of 12 half pints. Rhubarb—75c per bu. of 30 Ibs. for home grown, Spinach—90c_ per bushel for Texas grown. Strawberries—24 quart case, $2.25, Kentucky Klondikes are. now in pos- ssesion of the market. Sweet Potatoes — Jerseys from In- diana, $2.25 per bu. Tomatoes—Repacked Mexican, $1.65 for 10 lb. carton. Turnips—75c per bushel. Veal Calves — Wilson & Company pay as follows: Pay 8@9c Ge 6@7c Vegetable Oysters—30c per doz. Wax Beans—$2.25 per hamper for Louisiana grown. —_++-.____ Goodwin Plan a Complete Fizzle The Goodwin Corporation has fin- ally issued what it calls its “First Pur- chase List.” Besides groceries, it in- cludes drug store products and men’s, women’s and children’s wears, etc. The list is very meager and very poor; few important products are listed. The gro- cery list is especially weak. Out of the thousands of nationally advertised food and grocery products, and after months of preparation, publicity and discus- sion, Goodwin thas so far been able only to get the following: Knox Sparkling Gelatine Northern Tissue Bathroom Paper Gauze Bathroom Paper Northern Home Towels Prudence Corn Beef Hash Prudence Beef Loaf Red Scouring Steel Wool Pads and Soap From which it may be gathered that Goodwin has thad trouble getting man- ufacturers and packers to allow him to even list their products, The gro- cery trade in every town in the United States protested against the plan and the poor showing made in the grocery list is probably the result. —~---+—___ Hat Promotion Results Good Launching of the Summer retail sea- son in millinery met with excellent con- sumer response last week, according to reports in the Eastern market. The promotion, staged under the auspices of the Millinery Code Authority, en- joyed the benefit of excellent weather conditions in most sections of the country. While re-orders did not flow in volume into the market immediately, because of heavy advance retail buy- ing the indications were said to be that additional orders will soon reach the market here. Straws, felts and fabric hats all shared in the consumer buying. —_2<-+__ Sniffing dogs are said to shun shrub- bery protected’ by a new compound, odor of which is offensive to canine, unnoticeable to human noses. It is supplied in tube form. 6 MICHIGAN TRADESMAN May 16, 1934 Proceedings of the Grand _ Rapids In the matter of Cornelius E. Tanis, Ritzema Bros. G Re 329.60 State of Michigan, Lansing___-_- 96.18 sometimes known as Creston Food Mar- Louis Regenmorter, G. R.----_--- 421.26 L. Shimke & Sons, Onekama____ 7.40 Bankruptcy Court ket, bankrupt No. 5346. The first meet- Carey Company, Chicago-____---- 159.38 Tompke Brothers, Manistee —___ 35.96 In the matter of Richard Fields Coad, ing of creditors has been called for May Pulte Plumbing & Ht. Co., G. R. 153.79 Thomas s: Webb Go., Chicazo._._ 21.65 Bankrupt No. 5579, final meeting of cred- 23, at 10 a. m, G. &. Art Glass Co., G. 15.50 Zuiderheek Coffee Co., GC. The a 39.10 itors was held under date of April 27, I nthe matter of Petroleum Marketers Steketee Dept. Store, G. R._----- 102.00 Tony Zupin, Manistee -----_--__ 54.00 Fred G. Timmer, trustee, was present Iiqguipment corporation, bankrupt No. James L. Crosby Co., G. 38.98 Charles Milarch, Arcadia ee ae 40.00 in person. Two bidders on accounts were 5613. The first meeting of creditors has A. P. Johanson Co., G. R._______ 118.83 Nebraska Consolidated Mills, Lincoln, present. Trustee’s final report and ac- been called for May 23, at 2 p. m mn 6 Dean GCG. KR. 265,48 Neb. ee ee 160.00 count Was tapproved and allowed. Bal- In the matter of Petroleum Marketers Cc 8 Camece LULU 46.48 Manistee County Savings Bank, ance of bills, notes and accounts receiv- Equipment Corp., bankrupt No, 5613, The Allen W. Church GCG. Ee 78.30 Malnistes 0 2 233.00 able was sola to John S. Spalink for the sale of assets has been called for Miay 25, The Northwestern Weekly, G. R. 9.25 Kxmpire State Bank, Empire___-_ 29.00 sum of $6.00. An order was made for at 2 p. m. at the premises fonmerly occu- The Herald Publish Co., G. R.-- 156.15 Yoders Garage, Midland __-___-_- 10.00 payment of administration expenses and pied by the bankrupt on McCracken ave- Meyering Elec. Co., G. R.__---- 148. 30 ae for the payment of the balance of funds nue near Sherman Blvd., Muskegon, Hesse's Inc., G. Re 195.97 ; ae on hand to assignee of the bankrupt’s ee The assets for sale pila of a a, ci agegge Hull’ G. Rk. , Counteracting Rubber Restriction exemptions in accordance with the stip- office furniture and fixtures, machinery wsk Hartung, G. KR. ____ oe : : L S akties on file. No chiestion to Sachin. and equipment, dies and jigs, steel stock, Wagg Motor Co., G. R._--------- 17.00 The cautious manner in which Final meeting adjourned without date. salvage scrap, factory fixtures, mis. sup- ©. J. Dykman Ht. Co., G. R.___- 52981 the international rubber restric- Kiles will be returned to S. District Court. May 7. On this day the schedules, ref- erence, and adjudication in the matter of William B. Doyle, bankrupt No.. 5701, were received. The bankrupt is a printer, of Grand Rapids. The schedules show total assets of $1,850.00, (all of which are claimed exempt), and total Habilities of $12,071.30, Jisting the following creditors: Join Waien GR CN soe Ante GR. 15.00 Tonie Beidhuis, G. RB... 20.00 Walter Droski, G. H... 140.00 William B. Doyle, G. B.._..____ 300.00 Louise Stiles G. BE... 7.50 inie Woelman G. H....... 40.00 Jon ton, G UU 23.40 Avion DeGrel G. B. 25.00 Michigan Trust Co., G. R.._____ 26.00 Lanston Monotype Machine Co., Philadelphia __-. 8,000.00 Charles N. Remington, G. R.-__- 1,000.00 Alexander Monroe and Hattie M. Monroe, San Diego, Cal._..-___- 300.00 National Discount Corp., G, R.-. 412.00 Commonwealth Loan Co., G. R.-- 206.00 Advertising Club of G. R.__--__-_ 10.00 EK W. Blatchford, Chicago._____ 24.47 Central Trade Plant, G. R._____. 104.96 Ce ec SLL eee Graphic Arts Ass'n, G. R.________ 155.62 G. BR. Electrotype Co., G. R.______ sc.is Gelock Transfer Co, G, R.__._____ 2.00 International Trade Composition Ass'n, Washington, D.C. _____- 15.00 Printers Supply Service, Chicago 45.80 Printing Trades Blue Book Co., Cee 25.00 Printers Appraisal Co., Chicago 10.00 Tatum Book Binding Co., G. R. 16.90 Intertype Co., Brooklyn._._._______ 48.00 National Lead Co., Chicago___.__ 25.00 Wilson Van Hinckle, Oak Park__ 125.00 0. Hendricks, G. B._.._ 480.00 Prank Herman, Piqua ____.____ 550.00 Michizan Trust Co., G. BR... 26.00 Benn MM Corein G. BR. 550.00 James Mulvihill, G. BR... ss HOO Mrs. Ed@ith Richards, G. R.___. 230.00 Alber: EBroene, G. R.... 60.00 Dr, a. ©. Anderson G. K........___ 38.00 Herpoisheimer’s, G. B........___ 9.3 Steketee & Sons, G. R.__...__-__ 7.25 nomman & Oo G. RU 7.18 7’ 4, Memiereon, G. EK... 61.25 coon Coal (>. GG. B... 50.00 Wimurce & HK. 3.50 O’Keefe Sanitarium, G, R._..-___- 16.00 nr GC 5S Bika CR 25.00 City Water Works, G. B.._.___ 4.55 Master Tire Service, G. R._.___. 17.20 Thompson & Co., Tampa________ 19.20 Mulvihill otor Co.. G. B._._____ 28.50 Jacob Hendricks, G. R....__._ 96.00 Bason-Meeth Co., G. BR. 15.00 al Cutsnow, Gears. 20.00 Citizens Industrial Bank, G. R._. 100.00 In the matter of Harold R. Nye, bank- rupt No. 5530, Final meeting of creditors was held under date of April 27. Fred G. Timmer, trustee, was present. Two ac- count bidders were present in person. Trustee’s final report and account was approved and allowed. Certain attor- neys’ bills were approvel and allowed. Petition of trustee for instructions re- specting proceedings to ge taken to re- cover real estate, was considered, and it was determined that it would be inadvis- able to take any action looking toward recovery of real estate, Petition of trustee for approval of compromise with Kalamazoo Creamery Co. was ratified, approved and allowed. Balance of the bills, notes and accounts receivable was offered for sale and there being no bids, was abandoned as worthless and bur- densome. Order was made for the pay- ment of expenses of administration as far as funds on hand would permit. No dividend to general creditors. No ob- jection to discharge. Final meeting ad- journed without date. Files will be re- turned to U. S. District Court. In the matter of Harold F. Streelman, bankrupt No. 5681, The first meeting of creditors has been called for May 22, at 10 a. m. In the matter of Ray F. Squires, bank- rupt No. 5683. The first meeting of cred- itors has been called for May 22, at 10 2. m. In the matter of Matthew Roche, bank- rupt No. 5680. The first meeting of cred- itors has been called for May 22, at 11 a. m. In the matter of John H. Teusink, bankrupt No. 5694, The first meeting of ereditors has been called for May 22, at > ». m. plies stock room drills, reamers, tools, bolts, washers, etc., all appraised at $6,650.68. All jinterested in such sale should be present at the dalte and time above stated, In the matter of Avedis M. Desteian, bankrupt No. 5637. The sale of assets has been called for May 15, at 10 a. m. at the sales room of the Elston Packing & Storage, 733 Wealthy Street, S.E., Grand Rapids, The assets for sale consists of 1 Antique Sarouk rug, size 11 by 17, appraised at $374.00 and 1 Persian Arack Rug, size 10 by 16, appraised at $264.00. All interested in such sale should be present at the date and time above set forth, In the matter of James B. Carclay, bankrupt No. 5491, final meeting of cred- itors was held under date of March 16. Fred G. Timmer, trustee, was present in person, One creditor and one account bidder present. Trustee’s final report and account was approved and allowed. Order was made for the payment of ad- ministration expenses, preferred claims and a first and final dividend to creditors of 4 per cent. No objection to discharge. Final meeting then adjourned without date. Files will be returned to U. S. District Court.. In the matter of Mapes-Nebelius Cad- ilae Co. bankrupt No.. 5011. The final meeting of creditors has been called for May 21, 1934, at 10 a. m. The trustee’s final report will be approved at such meeting. There may be a dividend for creditors. In the matter of Herman Schoonbeck, doing business as H, Schoonbeck Co.., bankrupt No. 4839. The first meeting of creditors has been called for May 21, at 11 a.m. The trustee’s final report will be approved at such meeting. There will be a final dividend for creditors. In the matter of Valley City Oil Co., bankrupt No. 5149, The first meeting of creditors has been called for May 21, at 2 p.m. Th etrustee’s final report will be approved at such meeting. There may be a dividend for general creditors. May 8, 1934. On this day the schedules, reference, and adjudication in the matter af John. VandenBogert, nkrupt No. 5704, were received. The bankrupt is an architect of Grand Rapids, Michigan. The schedules show total assets of $1,100.00, (of which $350.00, are claimed exempt), and total liabilities of $26,609.70, listing the following creditors: State and County taxes, G. R.__$ City Treasurer, taxes, G. R.___- 279.02 992.95 Ciy of Grand Rapids, taxes______ 6.86 Mutual Home Loan & Sav. Ass'n, eR 12,871.78 Aidrik Hoekzema, G. R.____.______ 2,260.00 Old Kent Bank, G. R.__- 740.90 Cid Kent Bank GG. &........_._ 310.97 People’s St. Bank, Holland______ 1,266.38 Toledo Plate & Window Glass Co., ee 175.00 G. R. Marble & Tile Co., G. R. 50.00 Give Hawe. Co. G. B. 200.00 S A: Moorman G. Bo... 50000 Bolhuis Lbr.. & Mfg. Co., Holland 1,000.00 Toran Stiles Oo. G B.S 600.00 Haven Busch Ce. G. BR... .._ 300.00 Wim. W. BradGeld, G R.______ 500.00 David tmesivom, G f... 350.00 Steketee Radio Shop, G. R..__--_- 35.00 The James Bayne Co., G, R._-_--- 31.81 Cc. & K. Neckwear Shop, G. R._- 4.00 im i: Kinsey G B. - 26.50 G & isting Co. G. RU 8.00 Schrell & Brock, Inc., New York 17.90 C. 3. Byrne & Co., G. B.__ 6.00 Vander Sys & Co., G. B... 40.50 Barlow Breas. G. HO. 10.00 Yake University Press, N. Y. -_-- 45.00 Sconomy Dye House, G. R.--__-- 33.55 R. i. Polk & Ca. Detroit. 5 Associated Material & Supply Co., 7 R G. oc ee 22.00 G. BR. Woed Finish Co... ABT Geo. Anderson Co., G. R.__--_--_ 50.00 Algom Tire Assoc. G. BR... 18.65 Cities Service Oi] Co., G. R.___-_- 50.00 Corwin, Norcross & Cook, G. R.__ 51.26 The Central Engraving Co., G. R. 21.16 Commercial Printing Co., G. R._- 24.75 Seys Commercial Letter Co., G. R. 81.45 L. Broes Van Dort Co., Chicago 8.19 Breen Bros. Mfg. Co., G. R.__-- 12.00 The Blue Print Ser. Shop, G. R. 85.80 J. HW. Jansen, Cleveland... 15.00 A. B. Knowlson Co., G. R.______ 20.00 Fisher & Schmidt, G. R._______ 4.85 S. A. Mownan ©Co.. G RR... 66.00 Bixby Office Supply Co., G. R.__ 16.45 Mich. Lithographing Co., G. R._- 63.00 G. BR. Gravel Co., G. B.. 16.50 May 8. On this day the schedules, ref- erence, and adjudication in the matter of Sydney CC. Erickson, individually and sometimes doing busines as Erickson’s market, bankrupt No. 5689, were received. The bankrupt is a merchant of Onekama. The schedules show total assets of $2,- 034.33, and total liabilities of $5,737.26, listing the following creditors Leonard Erickson, Onekama __.-$ 500.00 Mrs. C, W. Erickson, Onekama__ 30.00 William Archer, Brethern______-- 13.80 James Anderson, and Otis Ander- pon Onekama _ 64.25 Armour & Co., Chicago .____s 32.60 Fred Bradford, Bear Lake___-_- 55.65 Brody Brothers, Ludington__-_--_- 49.00 Burchard & Carlson, Onekama_-_ 17.00 Bout & Copmany, Gc. &....._.....___ 3.00 Delphine Chamberlain, Arcadia __ 33.00 Harold D. Chamberlain, Traverse (be) 4 Ee Se 9.40 Colgate, Palmolive Peet Co.; Chicago 92.60 Consumers Power Co., Manistee 25.00 Ed Dickson, Manistee __________ 10.50 Herman Diesing, Bear Lake____ 5.00 Deshler Broom Co., Deshler, Neb. 18.75 Mrs. C. W. Erickson, Onekama_-_ 27.00 Mrs. Flatten, Manistee__________ 17.00 Farmers Co-Operative Ass’n, ‘revere (UY 115.90 Fish Brothers Paper Co., Fort i llr 98.90 Lewis Griffith, Brethern_______- 54.00 Hans Griffith, Manistee__-- 53.20 Dr. C. L. Grant, Manistee________ 8.00 G. R. Coffee Importing Co., G. R. 17.00 G BR. Calendar Co., G KR _ 7.58 Gc. 8. Pape Co, G Bo 46.73 G. R. Butcher Supply Co., G. R.-_ 9.66 Golden Co-Operative Creamery Co., RO ee 260.26 R. Gumz & Co., Milwaukee______ 39.00 Grand Traverse Grocer Co., Traverse (ity 300.00 Mre iui, Manisten 26.00 Hume Grocer Co., Ludington__._. 223.53 Hekman Biscuit Co., G. R.___--- 52.32 LL. W. Holley & Sons Co., Des Moimee 2 10.53 Andrew Hansen ,hianistee ______ 3.00 Hans Iverson, Manistze__________ 19.00 Mr Kelly, EBrethern _§_._._ Hugh Kenny, Gretincn st A. Kann & Co... Man.-tee 390.00 bee & (acy GG Rk. 110.00 John Larson, Manistee __._______ 1,075.00 William McCurdy, Brethern __-- 7.00 Victor Makinen, Kaleva_________ 5.60 Miklas Economy Market, Manistee 36.43 Mich. Bell Telephone Co., Manistee 13.60 Manistee Fruit Co., Mlanistee__ 243.22 National Biscuit Co., Cadillac____ 8.46 Malmaukee 2. 39.40 Roundy, Peckham & Dexter Co., Andrew Olson, Manistee ________ 8.00 Reid, Murdoch & Co., Chicago__. 102.67 Rich & Francl, Chicago... 12.38 Plankington Packing Co., Milwaukee 27.40 A. Showalter, Onekama ________ 142.60 Schmeling Brothers, Manistee 82.96 Standard Brands, Cleveland ____ 46.95 Standard Brands. G. RR... 25.92 Fred Schepplemen, Bear La‘ke____ 69.10 Mrs, Ida Strickler, Bear Lake__ 28.42 George Smith, Bear Lake________ 41.35 Enie Sorenson, Onekama ________ 6.35 Clarence Solar, Manistee ________ 18.00 tion plan is being initiated bears out the feeling in the trade that the difficulties in the way of the restriction plan are much greater now than they were under the Ste- venson program. Any substantial rise in the price of crude rubber will revive the reclamation of used rubber in this country to an unparalleled extent, it is believed. Substantial tech- nical progress has been made since reclaimed rubber entering into domestic consumption reach- ed its previous record of 50.9 per cent. of the total in 1927. In addition, experiments with synthetic rubber have reached the point where commercial produc- tion is definitely indicated at an over-all cost only a few cents above the current price of natural rubber. In view of these two factors those in charge of the restriction plan are expected to make every effort to prevent an extreme rise in crude rubber prices that may well lead to a substantial or per- manent reduction of America’s share of natural crude rubber con- sumption. ——_2+~-.____ Chromium Hollow Ware Gains Manufacturers of chromium plated hollow ware are preparing Fall lines with a view to making an intensive drive for department store patronage. Producers contend that the prejudice of retailers against chromium plated gods has broken down in _ recent months. A year ago only one or two out of every ten stores would consent to show such products. At present those refusing to include the new goods has broken down in recent merchandise is offered in competition with plated silver ware and as a sub- stitute for the once popular pewter lines. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying No interruption in dividend payments to policy holders since organization Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer j May 16, 1934 Lines of Interest To Grand Rapids Council Grand Rapids Council was organ- ized October 15, 1898, with twelve members as organizers. Five years fol- lowing the organization of the coun- cil it was the largest in the state with a membership of 209. At this time the following write-up appeared in one of our local papers. It is a breezy life sketch of the American traveling man of that date and the clipping was hand- ed us by one of the “old timers’? who has preserved it through all the years: “He goes forth in the springtime and fertilizes the earth with unctuous story and in the autumn he joins in the harvest song, covering his per- son the while with fine linen and velvet out of his expense money. He knows his rights and, knowing, dares main- tain. Therefore he lives on the fat of the land, despising small things, and cultivating the liberal arts, or the art of being liberal, which is much the same. Like the busy bee that bears the pollen from flower to flower, so he sows the seed thoughts from man to man and the world fructifies and is more glad and bountiful for his being in it. He is ever a pilgrim, but never a stranger. He sings in the church, talks politics on the street and plays cards on the train. He cheers the country merchant, educates the cross- roads politician and by dropping a dollar among the Peter Pence throws a ray of light athwart the pathway of the man of God. He is easy and in- formal in his manner and often engag- es the attention of the waiter girls without the eccentricity of an introduc- ion. He troubles not the world with his own affairs, whether grief r glad- ness, but bears to all about him the spirit of romance and knight gallantry of which he is the only repreentative extant. He sits at the same board with the farmer and pays twice as much for his meals without a murmur, and has no intention of starting a new political party to right his wrongs. Now and then he drives across the country and after buying the team presents it to his host. He travels nights and Sundays, spoils a dream of home to catch a train, and worse than a soldier campaigns in wet and dry, hot and cold. He eats oleo for butter, drinks abominable, lukewarm coffee without cream, devours eggs that any hen ought to be ashamed to cackle over and is regaled with spring chicken that was beheaded in the presence of her mourning grand-children. His vices are known, but his virtues are untold.” At the time the above appeared the officers of the council were as follows: W. S. Burns, Senior Counselor; W. B. Holden, Junior Counselor; W. R. Compton, Past Senior Counselor; L. F. Baker, Secretary-Treasurer; S. H. Simmons, Conductor; Franklin Pierce, Page, and A. T. Driggs, Sentinel. A certain careless student in a small college suffered from obesity, and it appears that even college professors do MICHIGAN not love a fat man. One day, after a particularly unsuccessful recitation in mathematics, the instructor said scorn- fully: “Well, Mr. Blank, you are better fed than taught.” ‘“That’s right, Pro- fessor,’ sighed the youth, subsiding heavily into his chair; “you teach me —I feed myself.” With the tremendous toll that piles up annually from auto accidents, but ten to fifteen per cent. of the acci- dents can be attributed to defective mechanical equipment and in nearly every case these defects exist in anti- quated cars or are due to neglect in upkeep. Automobile manufacturers have gone far in making their products foolproof. Modern auto’s haven’t any natural urge to run wild, but unfor- tunately their drivers very often do have such inclination. Automobiles to-day are sturdy and strong. The wheelbase has been lowered and wid- ened, bodies have been _ greatly strengthened, and we _ have better lighting systems, new spring action, re- liable brakes, dependable steering ap- paratus, trustworthy tires, and glass that cannot be broken. For some rea- son, however, the development of our sense of caution has not kept pace with mechanical progress. As a mat- ter of fact drivers need special safety equipment for their minds as well as their cars. It is human failure, not mechanical failure, that causes most of our highway tragedies. Do your part, drive carefully. “T vant some pepper,” he said to the lady clerk, “What kind of pepper do you pre- fer, black or light colored pepper?” she asked. “T don’t vant eder kind; I vant toilet pepper.” In talking with counselor John Mil- lar, a veteran of some fifty years on the firing line, his reminiscence of the old days gave us an idea that things were about as follows: Eggs were ten cents a dozen, milk was five cents a quart, the butcher gave away liver, the hired girl received a dollar a week and did the washing. Women did not powder and paint (in public), play poker or dance the Rhumba, and they were taught to cook at the age of five. Men wore whiskers and boots, chewed to- bacco, spit on the sidewalks and cursed. Laborers worked ten hours a day and never went on a strike. No one was operated on for appendicitis—microbes were unheard of, folks lived to a good old age and walked miles to find a candy store. To-day everyone rides in high pow- ered cars, plays the piano with the feet, smokes cigarettes, drinks everything in sight, never goes to bed the same day he gets up and thinks he’s having a hell of a time. These are the days of suffragetting, poor liquor, dancing, walkathons and advertising. It gives us a great deal of satisfac- tion to have the privilege of knowing the editor of this paper and it gives us greater satisfaction to know that others know his worth to Michigan merchants as wellas we do. We pay too few trib- utes to such men when they are here with us and able to blushingly enjoy the praise which is justly due them in life instead of waiting until their mar- ble countenances are pillowed in a ruffled half-couch casket which is to TRADESMAN bear them to their last sleep. A word of praise and encouragement to the liv- ing is far more charitable than an en- tire room full of flowers when they are gone. Perhaps some of you have seen in print a few of the things that Mr. Stowe has done for the merchant, if you havye—you are going to see another resume of some of the noteworthy things that have helped the business men over some of the rough places in their business careers. We will make this statement without fear of contra- diction, that no trade paper publisher in the country has been active so long in the business of publishing a paper for the merchants or has taken, the ac- tive part in their troubles as has the venerable publisher and friend of the retailer, E. A. Stowe. He has organized 132 asociations of retail merchants at his own expense, enabling the members to collect over five millions of dollars in poor accounts at comparatively small cost. He has brought about the uniform insurance policy form, which has been worth millions of dollars to Michigan merchants during the past forty-five years. He took thirteen cases to the Su- preme Court which merchants were unable to do on account of their finan- cial circumstances and secured a vic- tory thirteen times, These cases in- volved vital principles affecting the well being of Michigan merchants. He made a personal contribution to the fund used to defeat the machina- tions of the mail order houses when the parcel post law was enacted. But for Mr. Stowe this law would have been made much more favorable for mail order houses, thus working great hardship to retail dealers. He forced stock insurance compa- nies to abandon the wicked and unnec- essary surcharge they undertook to saddle on the insuring public during the war. He encouraged the organization of mutual fire insurance companies, which furnish the merchant valid insurance at 30 to 60 per cent, saving over stock company rates. He induced merchants who signed orders which turned out to be notes to repudiate the obligations thus obtained by fraud by the Peerless Talking Ma- chine Co. The saving thus effected amounted to $112,000. He has saved merchants millions of dollars by exposing frauds and cheats who prey upon the credulity of the mercantile fraternity. We as a group of men banded to- gether to team work for the better- ment of business and to help the mer- chants, believe that the greatest ally we have in the state is Mr. Stowe and the Michigan Tradesman. We hope you gentlemen who make a living sell- ing merchandise to the consumer will appreciate the ability, earnestness and sincerity of Mr. Stowe as we do. Salesman at the gate to little boy: “Ts your mother home?” Little boy: “Say, you don’t suppose I’m mowing this lawn because the grass is long, do you?” Mrs. E. A. Stowe, who has been confined to St. Mary’s hospital for several weeks with a broken hip, has been removed to her home at 504 South College avenue, She is still un- der the care of a nurse, but is rapidly Mrs. Stowe will welcome the time when she can report back to her desk in the office of the Michigan recovering. Tradesman, where she ably assists her A. Stowe. Members of the Council sincerely extend their best husband, E. wishes for her early return to normal health and vigor. Past Counselor R. W. Radcliffe is strutting his stuff the last few days and is piling up a flock of congratu- He received a letter last week from his boss that if lations from his house. he (Rad) kept on sending in as much business as he had been doing the past few days that he (the boss) was going to take an extended vacation without worry as to where business was com- ing from. Rad reports that his com- pany, the U. S. Sanitary Specialties Corporation of Chicago, has shown a wonderful increase thus far over last vear’s business. We hasten to con- gratulate Radcliffe on his showing and for the fact that he has a boss who is human and appreciates what the men are doing in the field. H. R. Bradfield and family spent the week-end with friends at Hartford, Mich. While away they attended the blossom festival at Benton Harbor. Counselor V. C. Schrider, 339 Barc- lay, has recovered from several frac- tured ribs and has sent in his final pa- pers for claim to indemnity. “Pop,” as he is familiarly known, slipped in a bath tub and struck on the edge of the tub. L. L. Lozier, member of the Legis- lative Committee of the Council, has received word from Congressman Carl Mapes that the salesman’s code comes before the hard boiled general this week. Mr. Mapes has shown his in- terest in things locally by being alert to the things that are desired by his constituents. He has been loyal to his obligations and has gone out of his way to do things for those who look to him to represent them. Mr. Mapes has been very attentive to the Council’s problems and has been very courteous in rendering aid where and when most needed. Notgniklip. —_~+-<-___ Conflicting Price Trends Moderate price recessions in many lines of manufactured prod- ucts, notably of consumption goods, is currently making further progress. In many industries where price levels have been maintained, demand has fallen off to a point where price quotations have been all but nominal in many instances. Such price declines, however, have been offset by a reversal of the trend among agricultural products, which, like wheat, face smaller supplies because of drouth or other causes. The weekly index of commod- ity prices reflects these conflicting price trends. While the general index remained unchanged for the week at 74.9, group averages for grain, fuel, paint materials, metals and textiles showed sharp ad- vances. Prices for food, building materials and chemicals, on the other hand, registered offsetting declines. MICHIGAN TRADESMAN May 16, 1934 8 SCRAPPING MANY CODES Reports from Washington that a drastic reduction in the number of NRA codes is planned by the Recov- ery Administration came as no sur- prise to business men and trade asso- ciation executives, who said that they had long expected some such develop- ment. On Friday, General Johnson confirmed reports that intrastate and many service industry codes will be He admitted that it was a mistake for the NRA to have spon- sored as many codes as it did and pre- dicted that eventually the number will be reduced, by merger and otherwise, to about seventy-five codes covering large manufacturing, retail and whole- sale activities and major natural re- source industries, The remaining in- dustries will be asked to accept the Blue Eagle conditions, omitting trade practices and limited strictly to mini- mum wage and maximum hour regula- tions. abandoned. Business men in commenting upon the Recovery Administration’s new at- titude said that some such change had been regarded as certain for months. The original plan of placing some 7,000 industries under separate codes, they added, was bound to prove unwieldy. In the rush for code approval many unworkable and uneconomic provisions covering prices, methods of distribu- tion, limitations on production, they added, were put into the codes. “In my opinion, the documents left in force will be master codes applying to all branches of major industry,” one trade group head said. “Even the mas- ter codes will be general in character and make specific provisions only for the maintenance of wage and hour standards and for a basic provision to protect legitimate manufacturers from the more vicious types of price-cutting. The elaborate sales-below-cost, open- price and other provisions will be cut out completely.” Another trade association executive said that the majority of business men have felt that it was only a matter of time before the administration would recognize that scores of codes already approved embody unworkable and, in many cases, illegal provisions and that some action had to be taken to cor- rect the situation “There is no question that many in- dustries wrote into their codes regu- lations which they knew could never stand the test of a court review,” he continued. “They ignored the fact that the NRA states specifically that the Federal courts, the Department of Jus- tice and the Federal Trade Commission are to pass on questions arising under the codes. “Now they find themselves in a po- sition where they must ask those agen- cies to approve of practices which have been condemned by all three over a period of more than twenty-five years. Already a Federal court has held that coal mining is an intrastate operation and that coal does not enter into inter- state commerce until it is shipped. Similar rulings can be expected when- ever any of the doubtful clauses are subjected to scrutiny.” “Attempts to stifle competition through setting up elaborate price-pro- tection regulations have proved uneco- nomic and unworkable ever since they were put into operation,” the purchas- ing executive for a large corporation said. “They have forced both buyers and sellers to adopt methods for cir- cumventing the intent of the rules. In addition, the clauses have retarded rather than helped recovery, because they have brought prices in many in- dustries to such a high level that the market for the merchandise has been narrowing steadily.” He cited the steel and the paper- board codes as examples of agreements under which the high prices of pro- ducts have forced buyers to seek sub- stitutes or erect plants with which to supply their own needs. Retailers and jobbers questioned on the subject said they had long ex- pected the government to call for a revision of the price clauses. “Neither quality nor efficiency of production is given consideration in most of the price regulations in man- ufacturers’ codes,” an executive of a wholesalers’ trade association held. “Unless minimum standards are estab- lished, so that the consumer is sure that the higher prices he is asked to pay are represented by actual value in merchandise, consumer resistance to new prices and the codes in general will grow steadily. Federal advisers in Washington have recognized this danger and have urged the suspension of all price-fixing features of codes un- til standards can be established. It is my opinion that some such move is in the back of the mind of NRA officials who are considering reducing the num- ber of codes and simplifying those re- tained.” CUTTING DOWN THE CODES When a recovery plan was first un- der consideration, a little more than a year ago, it was proposed that wage and hour standards be set. That was rejected, it is understood, for the code idea. The original plan on the codes was to have them cover only a few major industries and work them out in those lines for application to some other large employers of labor. Both those proposals, in the light of present developments, appeared much sounder than the wholesale application of rules and regulations to every con- ceivable type of business. The great majority of these agreements represent wholly impossible methods of control —the business man’s idea of how the other fellow should conduct his busi- ness, Within a short period of six months many lines of industry have found that price-fixing will not work out except in natural monopolies. They have made this discovery even while business was sharply on the upgrade, and the lesson will be learned by all when there is a downtrend and a scramble for business ensues. “Freezing” of distribution channels will suffer the same fate. Brought to a head, then, by reports from Washington that many codes will be scrapped and the rest cut down to essential labor clauses and provisions against vicious price cutting, the dis- cussion of recovery mechanism seems to point to a restoration of competitive conditions. A “bottom” to such com- petition would be placed by ruling out wage slashes and working hour in- creases. As stated here previously, the infamous Wagner labor disputes bill goes to the heart of the problem busi- ness men are trying to solve with all manner of regulations, BUSINESS CONFIDENCE The drive of the Stock Exchange against the legislation in Congress di- rected at regulating its operations has apparently achieved one objective— namely, that of spreading a good deal of doubt about the business situation. Whether this means of forcing chang- es in the control bill will not hurt the Exchange members as much as other interests remains to be seen. Unfortunately, a rather critical stage in the recovery program has been reached coincident with this attempt to prove “after us the deluge.” Uncer- tainty has grown concerning the NRA program, price resistance has cropped out in the markets, the public works projects make slow headway and the drought in the Middle West raises questions. : Sentiment in business circles fails to take into account individual gains, which are more than satisfactory in so many cases, but has grown more fearful of political developments, no matter how necessary many of these steps are proved to be and regardless of the absence of any suitable substi- tutes. In his speech at Columbus, General Johnson made a very thorough-going analysis of the opposition to the recov- ery program. He pointed out princi- pally that those who demand the bene- fits do not want the burdens. Partic- ularly, he named twelve of the princi- ples for which the “old order” stood and asked whether critics wish the country to go back to them. It might be well for these opponents to get a copy of that address and read it care- fully. DRY GOODS CONDITIONS Trade reports were a good deal more cheerful last week as warm weather brought a quick demand for numerous lines of merchandise. Main-floor items received a good call, millinery received attention as a result of special pro- motion, apparel sales mounted and Summer home furnishings were bought quite liberally. Local store volume was the best since before Easter and prob- ably averaged 10 per cent. ahead of a year ago. The Federal Reserve Board report on department store sales in April was about in line with expectations, For the country as a whole an increase of 5 per cent. was shown but trade re- sults by sections were spotty. They ranged from a decrease of 4 per cent. in the Philadelphia reserve district to a gain of 28 per cent. in the Atlanta area. Sales were unchanged from a yaer ago in this district and in the Boston re- gion. More complete figures on the chain stores disclosed a gain of 4.97 per cent. for the month. The increase in March of these same systems was 22.19 per cent. In the wholesale markets there was little demand except for some re-orders placed for immediate shipment. Retail stocks on lines which the warm weath- er has thrust into demand are quite am- ple for the time being. Moreover, the ‘retailers are watching the reaction of customers to prices quite closely and will probably delay further quantity purchases until they are sure that val- ues are right. DROUGHT A NEW FACTOR Drought in the Plains States, which was strikingly advertised in the East by a gigantic dust cloud, made neces- sary some new calculations concern- ing business prospects during the past week. These areas were to benefit this Summer and Fall by wheat and corn- hog payments, but now may require additional sums for actual relief pur- poses. The Department of Agriculture May 1 estimates were too early to reflect the real damage in these regions, but nevertheless indicated for Winter wheat the lowest condition, with the exception of last year, back to 1885. The total outturn may not prove suf- ficient for domestic needs. The con- dition of rye was the lowest on rec- ord. Prices for grains have advanced sharply in view of these conditions and featured the commodity move- ment of the week. Other important products were firmer also, with the ex- ception of rubber, where speculation upon the growers’ agreement had per- haps been overdone, and of hides. In industry the expansion seems to have passed its seasonal peak. Steel operations still carried ahead, but for the special reasons of stocking up against higher prices and anticipating labor troubles. Automobile producers have checked their schedules due to slackening of sales in other but the low-price lines, RETAIL COMPLAINTS HEARD Little attention was called to the hearing before the Darrow review board last week of complaints against the retail code. No doubt for this rea- son the complaints were few. They centered upon the advertising provi- sions and upon the desire of smaller stores to improve their competitive po- sition in relation to larger organiza- ttions. The latter objective brought a pro- posal that the stop-loss provision be amended. At present the code calls for cost plus 10 per cent. allowance for labor. It is understood that the small stores would like to see some arrangement for having the cost put on an average basis in order to raise it. In the drug code the cost basis is set down as the wholesale price per dozen, and, apparently, small distribu- tors of other articles would like some- thing on this order so that prices ob- tained through large purchases would not stand in the way of successful com- petition with large establishments. But all such calculations take no ac- count of consumer resistance against the higher prices that are entailed, nor of the restricted. consumption which would force reduced production and lowered purchasing power, which would react upon all business, includ- ing all distribution elements. Such price fixing, though unacknowledged as such, could serve no good purpose. Where the advertising complaints were concerned, they deserved, and will probably get, attention. May 16, 1934 MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip Flint, May 10—I was gratified to re- ceive recently the extra copies of the Michigan Tradesman bearing upon the passing of Father. Your thought- fulness is appreciated. I have been neglecting my desk late- lv and found your letter on my desk only a few days ago. I was regretting that any information sent would be too late for the issue, but. evidently you succeeded in locating some de- pendable records of father elsewhere and I know that the members of the family will all appreciate the write-up which I shall mail them. I want to take this opportunity, Mr. Stowe, to thank you for the Trades- man’s long and uncompromising fidel- ity to independent business. Few mag- azines which championed this worthy cause have been able to carry on, and vet the Michigan Tradesman has been blazing the trail for more than a half century. I want you to know, Mr. Stowe, that we here are fully conscious of the character values which you pro- ject to your readers in various ways. I often read—with interest, too—time- ly articles of real literary and cultural merit. Only a few days ago I mailed to my daughter, who is a junior at the uni- versity, the poem in your previous issue entitled “The Right Kind of Girl.” There was accomplished in that little verse more than the average dad could accomplish in volumes of corre- spondence. These little gold nuggets which you give us on the front page are priceless. My daughter’s comment on the verse in a letter later received was significant. It appears that even in a blasé university environment she has appraised and is able to appreciate the real, old fashioned integrity as ex- pressed in the verse. Sometimes, I think, Mr. Stowe, that our big univer- sities are trying to stream line individ- uality—to make it into something dif- ferent than Divine Providence meant it should be. Again I want to thank you for your many kindnesses. Sam B. Moffett. Whitehall, May 10—Will you kindly send eight or ten copies of the retailer's letter? I had in- tended to send for some a while back, but neglected it. In my esti- mation our country cannot be put back on its feet until the chains are curbed. We have entirely dropped the designation “‘chains.”’ We classify them as “‘outlaws.”’ And so long as we permit them to strip our rural districts of the few dollars and pennies which come to us there can be no improve- ment. Our monopolists are grow- ing and growing fast in spite of our President and General John- son. They seem to be making noses at both and are constantly defying and violating our laws and decency. Their motto has and always will be, ‘We live off your community, but would not live in it on a bet.”” Talk about the terrible devastation of grass- hoppers and drought, causing sand and land storms, there is no comparison to the tentacles of the octopuses stretching out over all prospering communities and rak- ing in the sheckles which should remain to sustain the welfare of those who have made it such. The day of reckoning should be close at hand. We all hope so. | had not intended to burden you, but I am filled to the brim and like to say something to a man who knows. Charles C. Kern. The American Pomological Society was organized Mach 14, 1848, which happens to be the day on which Charles W. Garfield was born. Up to 1885 all of the annual meetings had been held in the Eastern States, where the membership was most largely lo- In that year Mr, Garfield suc- ceeded in getting the organization to hold its thirty-seventh annual meeting in Grand Rapids. The sessions were held in the old Universalist church, lo- cated. cated on Pearl street where the Wm. H. Anderson block now stands. The Illinois, Mr. Garfield, who is probably the only sur- vivor the members who at- tended the 1885 convention now sug- convention was held in among gests that the Society hold its eighty- sixth annual meeting here in Decem- ber at the time the Horticultural Society holds its annual this: city. EH it be arranged to hold the convention at same Michigan convention in could the same time the farmers, dairymen, implement dealers, poultry raisers and others meet in the annual round-up at the civic auditorium, it would be a fine plan and would probably result in as- sembling the largest gathering of farm- fruit The suggestion has placed in the hands of Eric W. ers and growers ever held in been Dahl, Michigan. William Widdicomb exhibit of fruit was held in a skating rink on the West side of North Divi- sion street, originally occupied as a Dutch Reformed church. Both fea- tures were largely attended and it was conceded that the meeting was the most enjoyable one ever held by the organization up to that time. One thing which contributed to the success of the event was a $1,000 appropriation which Mr. Garfield secured from the Legis- lature to assist in defraying the ex- penses of the undertaking. Mr. Gar- field was elected secretary of the or- ganization, a position he retained for four years, when he was forced to re- tire on account of ill health. The President of the organization is now a professor in the Iowa agricul- tural college at Ames. The last annual executive officer of the convention committee of the Association of Com- merce, who will do all that can pos- sibly be done to accomplish this un- dertaking. I am able to make a pleasant an- nouncement in this connection and that is that Mr. Garfield, who was desper- ately ill during the winter months, has scored a complete recovery. He has not entirely regained his usual strength, but he is improving in that respect every day. He drives down town near- ly every day in his electric vehicle, meeting hearty cheers and_ sincere greetings at every stop. He is univer- sally conceded to be our most honored citizen as well as the foremost char- acter in Michigan. He was 86 years old March 14 and is evidently destined to round out 100 years before he is called to meet his Maker. Widdicomb (Grand Rap- ids) has a historical relic which he naturally prizes very highly. It is the first furniture catalogue ever Harsy JL. valuable gotten out by a Grand Rapids manu- It includes thirteen small furniture—about two facturer, photographs of by three inches in size—comprising the entire line of the Widdicomb Furniture 1867. Mr. William Widdicomb is conceded to be the first traveling undertake the Grand Rapids furniture. His first trip was to Milwaukee, where he met with Co. in salesman to sale of such good success that he was influ- enced to continue a route he had planned covering the principal cities of Wisconsin, Minnesota and Illinois. Fifty years later Mr. Widdicomb is- sued costing about $3,000, exclusive of photograph- two catalogues a year, ing and mailing expense, each time the edition was put out. Perhaps I ought not to mention the matter, but it is a source of great pleasure to me that the engraving and printing departments of the Tradesman entrusted with every catalogue order Mr. Wid- press were dicomb ever placed, with a single ex- ception. I was telling a friend about the above recently when he remarked: In 1905, when I was a boy, I worked in the Widdicomb factory for 50 cents a day—which hours in those While I was thus employed a circus town and about half the men in the factory left their work to rush over to West Bridge street to see the parade. Seeing the men leave their work in such large numbers, Mr. Widdicomb went to the safe, seized a bag containing a large number of sil- ver half dollars—evidently obtained from the bank the day before in antic- might happen—and handed each person who stayed on his job a coin with the remark: “Here’s fifty cents to take you into the circus this evening.” It is needless to re- mark that no employe ever left his post of duty again on the occasion of a circus coming to town. was ten days. came to ipation of what On his first retirement from the fur- niture business, about 1883, Mr. Widdi- took the management of the Grand Rapids National Bank, which was then located at the corner of Mon- roe street and Ottawa avenue. He placed the bank on a safe and sane financial basis, retiring to assume the financial management of the wholesale grocery establishment of Musselman & Widdicomb. Here the remarkable ability of the man came into full play. He organized the wholesale grocers of Michigan and assumed the position of Credit conditions were then Jobbers shipped out goods to almost anyone who had a comb President. at a low ebb. sign over his door, without much re- gard for the ability of the purchaser to pay at maturity. Oxen, ox yokes, horses and harnesses were frequentiy security for uncertain ac- counts. Arthur Meigs had a store house stuffed full of everything from pulpits to fine tooth combs. (Continued on page 23) taken as church 10 Err Practical Investments For Busy Busi- ness Men During the last two months there has been an increasing volume of real estate foreclosures by banks, insurance companies and individual mortgage holders. This is one of the most en- couraging signs of revival that we have seen. It may be difficult for the prop- erty owner who has lost his home to consider it so optifnistically but it is, nevertheless, a very hopeful sign. It means that for the first time in several years people are beginning to regard real estate as a possible income producing asset, rather than as a lia- bility. Most of could have forced months ago, or even, these foreclosures in some cases, years ago, but mort- gage holders have been afraid of prop- erty. All they could see was taxes and assessments, and little or no chance of disposing of the property or getting any income from it. If the owner would pay the taxes and keep the building in fair condition, the average mortgage holder was inclined to lie low and say nothing. It is, therefore, an encouraging sign to see people ready to assume the liability for taxes and maintenance, ready to take the risks of renting or selling at a profit. It indi- cates a changed point of view. It also indicates an anticipation of inflation, Inflation takes money away from creditors and gives it to debtors. With a sixty-cent dollar, the creditor theoretically has had his assets reduced forty per cent.; the debtor has had forty per cent. of his burden raised. I say theoretically, because the sixty-cent dollar is only a quotation to most of us. As yet there has been comparatively little rise in the general price level. It has been a reality only in the for- eign exchange markets, and even there the repatriation of vast sums of money has caused the firming of the dollar against foreign currencies. Eventually, however, the sixty-cent dollar will become an actuality. As business impoves, or as the govern- ment makes conscious efforts to speed up natural processes, the general price level will rise until we will all be forced to recognize what has happened. The mortgage holders have been endeavor- ing to protect themselves by taking possession of physical property which will rise in value as general prices rise, instead of holding a claim on dollars which will slowly lose their value, that is, decline in purchasing power. It is the immediate job of every investor to do the same thing for his own hold- ings. Three investment mediums are avail- able to the average business man: real estate, commodities and common stocks. For most men. heavy com- mitments in real estate are undesirable in view of the continually heaver tax burden: the retail merchant already has his commodity stake in his stock in trade: the most suitable medium there- fore, for inflation protection is common stocks. Our present problem is to try to determine the methods of apprais- ing equities. As in bonds, the value of a com- mon stock is determined by its earning power. Roughly, a stock should be MICHIGAN worth about ten times its earnings. If a company earns $10 per share on its common stock, then the stock is prob- ably worth about $100. If the stock is going to earn $20 next year, it is worth something nearer $200. If the earn- ings will be only $2 next year, then it is worth something nearer $20, regardless of what this year’s earnings may be. That is easy, but how do we determine the future earning power of a com- pany? What factors should be con- sider? Is the product essential to the life, or the comfort, or First, the industry. the prosperity, or the happiness of the country? If the industry relies on fads or fancies for the consumer demand, no company in the industry is a sensible long-term investment. Does the indus- try enjoy government subsidies or tar- iff barriers against foreign competi- tion, and is there any assurance that these artificial aids will continue? Is there some other industry which com- petes with it and which may develop a product which will monopolize the market? What effect does the NRA have on the costs of manufacture? Will rising material prices wipe out the in- dustry’s profits? Second, the position of the company in the industry. How is its competi- tive position? Is its name well-known, are its products favorably regarded by the public, is its sales policy aggressive, is competition so keen and unregulated that prices are held at unprofitable lev- els? Third, the company itself. Is it prop- erly set up, with an unburdensome capitalization, ample working capital, and facilities for expansion? This is a discouraging list of ques- tions, and it is meant to be. Invest- ment is a complicated business, not to be approached superficially. Many of these questions can be answered out of ordinary common sense, but many require research in the proper sources. Careful analysis makes the difference between investment and common gambling. The man rolling dice has a better chance than the man who throws his money blindly into the stock market, working on tips and Donald K. Evans. successful rumors, ———— Administration Stunned But Not Dis- couraged This might well be the phrase de- scriptive of the Administration’s mood at the moment. For the facts of a receding business situation, an increas- ing number of people on relief rolls and a disorganization of industry’s morale are not pleasant to contemplate. The change has seemed to come somewhat abruptly but has apparently been working toward a decline for at least two or three weeks. The causes may be the multitude of uncertainties produced by the legislative situation but any such analysis ignores the fun- damental weaknesses in our economic set-up which have been there ever since our vision was blurred by the CWA money and every other artificial stim- ulus to recovery. We now are begin- ning to see what a false. prosperity can do when it starts to collapse. To the credit of the Administration be it said that there is a growing real- ization of the underlying problems. The reformers are not as popular as TRADESMAN they were. Brass tacks economics is getting more of a hearing. The President, it will be observed, although good naturedly characterizing himself as a “tough guy” when he came back from his vacation a month ago has hardly exhibited himself as an aggressive antagonist. He has pre- ferred instead to go along quietly try- ing here and there to accomplish a compromise on legislative tangles but depending on a strong group of vet- erans in the Democratic leadership of the Senate to steer the legislative situ- ation. There has been harmony too between the leaders of the two houses. We shall have an adjournment of Congress in the early part of next month. This will be the signal for a bit of a rally in security markets be- cause to some extent the situation will be clarified. Bat this is a negative factor. To remove a threat is important and help- ful but there must be an affirmative formula too. Public funds cannot any longer be thrown into the breach indiscrimnately. The approach of the end of the fiscal year with its enormous deficit does not make for enthusiasm, Hence a constructive way to build firmly is essential. The nation’s state of mind has been vastly improved but panicky and nervous feelings come quickly when there is no planning, when there is only drifting and uncer- tainty . Just as soon as Congress, therefore, gets out of the Capital, the Administra- tion will try once more to co-ordinate its huge powers and steer the ship. Regulations have the effect of law. And it should not be forgotten that the new legislation, now being shaped into final form, bestows on the administra- tive agencies almost as important authority as was granted when Con- gress adjourned a year ago. First, there is the intermediate credit machinery whereby small industry will be able to borrow capital in loans rang- ing up to five years. This is perhaps the most vital aid that can be given to American business. It will reflect it- self to no small extent in the purchase of light machinery to replace worn- out equipment and this in turn will aid the heavier industries where unemploy- ment is most severe. Every such pay- roll increase helps to reduce the num- ber on relief rolls and will stimulate consumer goods purchases again. Second, the release of funds for home improvements i8 bound to have an ef- fect on the heavier industries, too. Third the signing of the law permit- ting corporate reorganization in fed- eral courts, when two-thirds of any group of security holders approve a plan is bound to put into circulation large amounts of money hitherto stag- nant, especially reserves that have ac- cumulated for part payment of inter- est. But best of all every reorganized company when once recapitalized can go forward. This means additonal em- ployment for somebody, Fourth, revision of the Securities Act of 1933 will reopen capital markets for certain classes of securities. The re- vision is not all that should have been made but one cannot overlook the great help which the amended law will be to the refinancing of industry. May 16, 1934 About $800,000,000 of refinancing of industrial securities remains to be done in the next several months of 1934 while about $900,000,000 comes due in 1935. The new rules will permit much of this debt to be refunded and will thus lift clouds of uncertainty that have prevented the making of normal com- mitments or planning. The passage of the stock exchange control bill will produce much confu- sion. One amendment of importance, however, has been overlooked general- lv in the press. It was offered by Sen- ator Vandenberg of Michigan and adopted in the closing hours of one of It lifts two-thirds of the business that might have been affected the debates. by the law from the provisions of the It exempts unregistered predominantly new control. securities distributed within a state from the provisions re- lating to control of over-the-counter ransactions, On the whole, there can hardly be a good business situation when Congress is in the midst of reorganizing methods of financing American business to say Ask for our Bulletin on the STEEL INDUSTRY We believe the facts are especially worth examina- tion at this time. Copies are available without charge on request. ROGER VERSEPUT & C0. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. Phone 8-1217 WS West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices We Buy, Sell and Quote CONSUMERS POWER PREFERRED Complete earnings statements and balance sheet available at your request. Write or communicate with us regarding your investment prob- lems. J. H. Petter & Co. INVESTMENT BANKERS Grand Rapids Muskegon Phone 94-417 Phone 23-496 May 16, 1934 nothing of the disturbing psychology which arises out of the fears that the new tariff powers when given the exec- utive will cause a certain amount of deflation in tariff-protected industries. We are really going through a diges- tive disturbance similar to that of last September and October when, after the blue eagle drive was begun, business tried hurriedly to adjust itself to the new conditions. It takes time to ab- sorb the new regulations imposed by Congress and we are in for a few months of such readjustment. But the general direction is toward stability for this reason: as the strength of economic principles becomes more and more a question of fact and not of theory the Administration is bound to apply itself in a remedial way to the correction of past mistakes, The reconstruction of the NRA, for instance, is already in process. Elimi- nating the so-called service codes and small businesses that are largely of an intrastate character is a wise move and is to be followed by a revision of gov- ernmental efforts with respect to the larger codes. It is beginning to dawn on most offi- cials that the Administration has bitten off more than it can possibly chew for a long time to come and that a slowing down of the reform movement is abso- lutely essential to protect such social gains as already have been made. When Congress adjourns we. shall witness steadier progress as the Ad- ministration tackles the difficult job of consolidating its position for the fall elections. David Lawrence. a Possibility That Fall Business Will Show Improvement In addition to consideration of market control legislation, developments in the economic and political field were factors in the action of the securities markets last week. Business reports were mixed, While electric power and steel production are still at good levels, the outlook for steel is not so favor- able. Over-production definitely came into evidence in the textile field. Some decline has occurred in production and sale of automobiles. In addition there is growing belief that the decline in business this Summer may be more than seasonal, This belief is definitely connected with the ineffectiveness of the various recovery measures. The drought indicates that the re- restrictive measures taken by the AAA may have been a mistake. It brings into evidence the difficult problems of a planned economy, particularly the necessity of allowing for the actions of nature as well as human nature. Also, it is now practically acknowledged that too many codes were made, causing price and cost maladjustment. Indica- tions are to the effect that price com- petition will be resumed. What the ultimate solution of the AAA and the NRA will be is not the important fac- tor as it affects security markets over the near term. The point is that it means an adjustment and revision pe- riod which is not conducive to con- fidence. The growing conviction that the unfailing economic laws of supply and demand, survival of the fittest, etc., are asserting themselves, is encourag- ing for the long range, however. In MICHIGAN general, the expected May let-down in business will probably run for a few months with the possibility that busi- ness by Fall will show some improve- ment. J. H. Petter. ——_~.-->———————_ Open Letter to Rev. C. Brooks Miller, of Battle Creek Kalamazoo, April 30. Having re- cently completed a survey of condi- tions among the home-owned lines of business in your city, especially the merchants, I find many having a diffi- cult time to maintain their positions, let alone the enjoyment of profit. This is true among larger merchants as well as those smaller. I attribute this situation very largely to the fact that your city has been in- vaded by many large chain store cor- porations, covering practically the whole U. S. These corporations are purely business institutions, out for the profit they can get from the cities, towns and villages in which they lo- cate. It is a well known law of eco- nomics and of nature that you cannot constantly withdraw wealth from communities, nor crops from the soil without impoverishing both. It is ne- cessary to plow back into the soil crops or other fertilizers in order to main- tain fertility. Similarly it is true that the profits of trade cannot be largely diverted from communities without impoverishing the people. This is the affect it has upon Battle Creek and other cities where these powerful chain organizations operate. If Battle Creek merchants could have the patronage of its own people the profits of trade would remain at home and would ‘be largely invested in home enterprises, thus giving more employment to labor, which, in turn, would stimulate real estate and other property. It would bring a gradual re- turn of prosperity. I am pleased to Name Return to Michigan Tradesman, Grand Rapids, Michigan TRADESMAN state that President Roosevelt has pub- lically recognized the rights of smaller business; that he condemns the greedy national chains, which are trying to “hog” the business of the Nation. He says the anti-trust law must be en- forced. The Michigan Tradesman is circulating a great petition to the Pres- ident, urging him to action. A very large list of business men of your city have signed this petition, copy of which I enclose. Copies will be sent to Mich- igan members of Congress, urging them to stand by the President and the anti-trust laws. Your city has an active organization of local merchants and its numbers should be increased to include every home-owned business. This organiza- tion should have the loyal support of your local press and pulpits. Material prosperity is a basic need of society. Poverty increases evil, therefore the church should be vitally interested. What is needed is a campaign of en- lightenment to show the people their error in patronizing these National racketeers, who have no interest in the city but to exploit it. [ am not speak- ing from the standpoint of the local business alone, but for every citizen from day laborer to banker and manu- facturer. You may recall my chat with you after your sermon, Sunday, the 22nd. I was much impressed with your discourse and ability, and I ask that you consider the dedication of a part of your time and talent to the grave economic situation which confronts communities invaded by organized greed, If home merchants could have the loyal support they deserve, the em- ployes of chain store would all find positions with home merchants and more clerks would be needed. I speak for a publication devoted to the inter- ests of home business for the past fifty years. Enclose you views of its edi- tor. I trust you may decide to espouse PETITION TO THE PRESIDENT The Tradesman is circulating a letter among the retail merchants of Michigan, addressed to the President. Copies can be obtained in any quantity desired by addressing this office. No charge. The letter is as follows: PETITION HON. FRANKLIN D. ROOSEVELT, PRESIDENT UNITED STATES, WASHINGTON, D. C. We, the undersigned, merchants and business firms in the State of Michigan do first commend your prompt and aggressive action to relieve National human distress, for starting the wheels of business and giving further relief to the unemployed. We further commend your efforts toward monetary reform and your declarations for the enforcement of the Federal laws against monopolies. Mr. President, we have long suffered from competition of monopoly, as well as a shortage of money. Our places of business are local as well as our homes, many of us having long been identified with the growth and progress of our community. These unlawful invaders have no interest in the local community, but to get its money, which they immediately transfer to the great financial centers. We believe, Mr. President, the smaller business men have certain inalienable rights which, in justice, should be respected. We believe the first duty of Government is to guard and protect the welfare of its people, giving to those of small means the oppor- tunity to enter business and to enjoy the right to happiness and success. To this end I petition you and pray that you may be safely sustained in your warfare for the Nation, against the greatest enemy to human progress Business 11 the just cause of the oppressed mer- chants of your city who are fighting to save their business and guard the welfare of their homes. E. B. Stebbins. —_—-—~» 22 A Position of Strategy In some of the cities where the retai! meat trade is organized there has been hesitancy about appointing meat rep- resentatives to serve on the food and grocery code authorities, due to a be- lief that such action would commit them to accepting that code and be implied as repudiating the proposed meat code. There are instances where officials of meat trade associations ac- cepting these posts have been criticized and accused of disloyalty. The fact is that an association or group of meat retailers who have their own representative on the grocery code authority really hold a strategical posi- tion. It enables them to see that their own group’s interests are properly ip held, and in the event of failure to obtain a separate code that they would not be left outside. When a meat code is put into operation their positions would probably be abolished. Any- way, it will be a simple matter for these representatives to resign and accept appointment to the meat code author- ity. a A new, washable paint for fibrous or felted insulating board is said to require no sizing, to defeat excessive absorption, eg “SUOI}RSI[GO xP} D}eIpndos Ady} [JUN o[doad eB Surxey jo sopdurexa AURLL SMOYS AIOYSIFT Location 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President—Rudolf Eckert, Flint. Secretary — Herman Hansen, Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; A. A. Boyce, Bay City; Vincent A. Miklas, Manistee; Ward Newman, Pontiac. Grand Who Wants Advertising Allowances? 2s 3 ~ ; soc +h: + an Business is just thing aiter an- : ee eee ‘ other and maybe this 1s just one oO! those things. cessions 1 - ual grocers have not concessions ot which ficiaries, “Shall I tor OU cases QI peas manded a big ago. = - I come across a display ad- >o now comie across a dispiay ad runs one vertisement of one grocer who store which that store and anotne erties are clear. all paid for out rorcer\ . ae - . SAMS YF ta —> Cl iiilbial€ iat through t ssio It is not - 4 a 1 a common 10 to nave singie day 1 . } — C10 i saves WHICH LOVE i ; > TigmMs store me 6 6SieeaG 64 ive re ne ~>2 7. . — 29 cost a total Of $<36. at COS : 22d > : Yor rst + 234° Remainder was ¢ tribute yy Manu- value for their money Does this cate at corporate c 1 S acy tages W cl can t BE n the same ratio by . grocer: Seems ton s t c a iI c An come to t < mM That aiways been the case: it sure seems t e trom time t time t r Dusiness ugnt tf gToVv up so that c sh ¢ tions, argu- ee toe Co € s < circie m genera t t enerat! : e ea with e grocer 1s Ss cc rocee th serrous. worthy work A fan r echo comes out of my 8 ace w c aKES yACK . : . _ tnroug!i Ait Cent tur \ wz suc 31ITI€ lp 15 per cent but observes t made of a re ia f cnhctitute of subdstitute Merchant and Gr . + 6 - : cerpnia, comments thus: MICHIGAN : very good aN companion suggestions mignt be these: cL ae ciose ail ar nga uly <2 &seruer min onc on ec A resolution to chain stores immediate and effective “ali independent grocery aboli “ sical : . A resolution to low pm ce automobiles as an immediate tan. + Wiles h means OF Stabdiiztng c Motor Co. ana eftective tora “A resolution to close all other gro- eer * a a eli ane anc pter Cery papers aS an tmmmediate anc etiec- tive means of stabilizing the Modern Merchant and Grocery World. “So one could go on indefinitely. de- vising perfect schemes for stabilizing one business by destroying h it. Editor Buckley works ' that competes witt nil+ >the > aitogetner on 1 : nt hut he ic it, OUT He 5 ende common when not cannot en lg nee ea nmihar re Yr tc i? Taiinidt 4 > > ak = 4 %. ‘ > 1092 t ul / seven Weeks oT 1934 and gave us credit tor assistance 11 Stock arrangement ar advertising. We appreciate this put mm cr WV Wwe GD, If is the wher s DaCKINg Tat puts USINESs aCTess 4. + = i nus Ss exceem en ent scre | raArerace +; successiuil grocer-associatt organiza- + ae. a 1on—prodding members to ciclo «ahs e coemseives arong sound ine $ much suggestion that anv siness - cae oa T 1 ongs to anyoo ry it De.ongs anid ct ee. = eTe cos. 2 rr cer < a groc ‘Mout be oe oe spec- going so . ‘oak. 8Y as ate iat k——ii-ivlo i a the same aca’ * i weste Sie t Laue article under my regular brand and TRADESMAN ts May 16, 1934 into the Would I enjoy them? a way, her I’d exchang pan. g I ee 4 ae astonished; but I told her a white their happy over having found a place had wanted; and I was happy to think I had made thanked them; they went ; 1 — + that the packer would rept Ot course, she was pleased. so precisely what they another satisfied customer; and 2gain 1at Was 2vening - a ‘ig ; I forgot the incident. she returned with h rid we 1 ons “Then yesterday another tourist a mice general visit. They i . - came in and I told him He held out his him asked for me. I was Mr. Johnson, before— me. J soon hand—I had never seen he was glad to meet him a the were ids who thad sent this man to me saving thought salesman; but found that former couple irie1 nught enjoy—all cleaned, ready to dro; (Continued on page 13) - . » FOR BETTER BANANAS .. . Call 9-3251 D. L. CAVERA & CO. The House That Caters to Independent Merchants Only Now is the time _to push SUGAR Made in Michigan The largest Beet Sugar advertising program in the history of the industry is now under way in Michigan. Every housewife is being told about the high quality of Beet Sugar. Every housewife is being told that Beet Sugar is the best sugar in the world—the best for every household purpose. Every housewife is being told to buy Michigan Made Beet Sugar and thus support Mich- igan wage earners. [his is a big co-opera- tive movement of importance to tens of thousands of Michigan farmers and wage earners. You can cash in on this big drive if you stock Beet Sugar Made in Michigan. Order your supply from your jobber now. Farmers and Manufacturers Beet Sugar Association a MICHIGAN eee May 16, 1934 MEAT DEALER Where Are We Heading? Many times the question is asked: What does the National Association do? I heard that question asked before I became a national officer, but since I have been elected to the national board I am glad to have it put to me so that I can answer it intelligently. There isn’t a day but what something, somewhere, comes up that needs the attention of the Board of Directors, and because these are not given pub- icity the average member thinks the organization has littl to do, but I want to tell you that it is just as essen- tial to have a national association as it is for this nation to have an army and navy. The question to ask is, “How would we fare without an organiza- tion?” No era in the history of the indus- try has brought with it such revolu- tionary merchandising methods, na- tional legislation and other problems threatening so vitally individual ini- tiative and equality of opportunity. We have had depressions in previous years, but we did not have the high powered system of merchandising by large corporations that we have today, and the little retailer in previous de- pressions was in a position to extend credit to 90 per cent. of his customers and in that manner the federal govern- ment was relieved of the job which it is doing to-day. With the era of large corporations came the “cold-blooded” system of “your money or the goods,’ and so this depression made it incumbent up- on the government to finance the buy- ing public or God knows what would have happened. It is a question of let- ting the public earn enough to support themselves, or if big business and cor- porations desire to take all the profit, then it is incumbent upon them through necessary legislation to feed and clothe the hungry. To the true American the first would be preferable; every one would sooner earn his own living than be dependent upon some- one else for it. Attending conventions is educational. I urge all members who can possibly arrange their business to attend the coming convention. To all retail meat dealers, whether members or not, we extend a most cordial invitation to meet with us in the city of Baltimore, August 6 to 9. To the visitor there are many sides to Baltimore. If you are artistically melined anid are fond of paintings and pronzes, you'll get a real thrill when you visit the Art Museum. The build- ing itself is an architectural gem, and the art objects in it have been very carefully selected. If you fancy pic- turesque scenery you'll go into rap- tures when you see Druid Hill Park. It is one of the great parks in the land, embracing over seven hundred acres of gloriously inspiring landscape. Be sure to see lovely Druid Lake. If you have any children, take them to the zoo, by all means. Queen Rambai Barni of Siam described Druid Hill Park as one of the most beautiful she ever visited, MICHIGAN Now when it comes to the historic, 3altimore is rich in landmarks and in shrines of history. Baltimore opens many breathtaking pages of past glor- ies. Of course, you’re planning to see ort McHenry. This famous fort was the scene of the memorable repulse of the British fleet in 1814. It was during this stirring battle that Francis Scott Key wrote the “Star Spangled Ban- ner.” The Shot Tower is another well- known landmark. It was erected in 1828 and is the only one of its kind in America. Then there are superbly sculptured monuments by the score. Baltimore is known as the Monumental City and has certainly earned the honor. First among the important monuments is the impressive Washington Monument in quaint Mt. Vernon Place. It was the first public monument erected by any city or state in memory of George Washington. A tour of the monu- ments, shrines, tablets and other his- torical places should give you several pleasant afternoons. The local committees are active in their convention work, as a special sou- venir program will be had and exhibit space offered exhibitors. Further details as to road fares and the names of various committees will be published in later issues. Walter H. Kay, Chairman National Association Re- tail Meat Dealers. a reduced rail- Importance of Flavor in Meal Plan- © ning Told like folk— they are good, they have all the vir- tues, and they are deadly dull, they lack savor. Nutritionists working with low cost budgets have discovered that it is not-enough to plan those budgets so that they will include foods which will furnish all the body requires in the way of proteins, minerals, vitamins, and calories. No, it is not enough for our meals to possess all the virtues of good nutrition; in addition they must have that more subtle characteristic— flavor. That’s probably the reason that meals which are planned around meat are satisfying. Meat heads the list of foods rich in natural flavor and it ex- tends its flavor to the other foods serv- ed with it—this is one reason why a meal is looked upon by most every- one as complete. According to Inez Ss. Wilson, home economist, one rea- son for this is that meat has a greater “satiety value” than any other food. Now, satiety value is a high sounding phrase with a very simple meaning, which is the quality of satisfying; ex- pressed in an old-fashioned “meat sticks to the ribs.” Some meals are some way, It is true that flavor and satiety value do not mean the same thing, but the combination of these two character- istics make meat an important item in the satisfactory meal. This is true of all meats and meat cuts from the lordly crown roast to the lowly stew. Try one of these recipes for meat combined with other foods for the sake of flavor. Either one is a dish that will fit into the economy meal, but either TRADESMAN may appear with perfect propriety at any time on any table. Ragout of Beef Ibs. beef shank ws teaspoons salt teaspoon pepper bay leaf cup rice cups tomatoes small onion, minced BO bt to bt ee Ss tablespoons green pepper, minced Simmer the meat until tender, hav- ing added salt, pepper and bay-leaf. the bone and pieces. Cook the rice with the tomatoes, onion, and pepper. Line the rice and fill the Thicken the pour into the casserole. Remove the meat from cut into medium-sized a casserole with center with the stock and Bake for 45 (350 de- grees F.) until the rice has absorbed the gravy. green meat. meat minutes in a moderate oven Shepherd’s Pie cooked pieces and heat in left-over gravy. Put Cut cold lamb in small in a baking dish and dot with bits of butter. Cover with hot mashed pota- toes and spread with beaten egg yolk mixed with a litle cold water. Bake in a hot over until brown. —_—_>->—____ Reducing General Retail Prices A somewhat lower level of prices in retail stores is likely to prevail for some time to come in many sections of the country as a result of the decision of mail order executives to reduce prices in their customary spring flier cat- alogues. The catalogue prices of the large mail order houses are gener- ally setting a standard not only for rural customs but also for many small merchants in country districts who must compete with mail order houses. As a matter of fact, thig influence on the general level of retail prices has increased substantially with the revival of farm purchasing power during the last year. While the price reductions thus brought about will cause some losses to smaller merchants who did not buy as advantageously as the mail order concerns, prospects are that the sales increase likely to follow this downward revision of prices in many lines will fully make up for it. ——— Plans Debts Message May 20 President Roosevelt contem- plates sending his long looked for message on war debts to Congress on or about May 20. The President is refraining from making any comment on the matter of token payments, prefer- ring to await the transmittal of his message before committing him- self on any point. The White House is discount- ing the various newspaper stories purporting to tell what the Ad- ministration will or will not do in respect of token payments. All efforts of foreign diplomats and the press to exact from Mr. Roosevelt and the State Depart- 13 ment detailed information are re- pulsed. It is made plain in official cir- cles that the President does not propose to be “‘jockeyed into po- sition’ by the foreign govern- ments and will not surrender to the desire of some of these and call a joint conference for the con- sideration of the general war debt problem. —__----.—___— Obstacles to Building Program Administrative problems and the high cost of building under NRA code and union standards remain the major obstacles ham- pering completion of the building revival program under consider- ation by the President and the Na- tional Emergency Council. The expense of applying the proposed guarantee of a large number of building moderniza- tion loans, in amounts from $200 to $2,000, was found to be ex- cessive unless a very simple pro- cedure could be worked out. In addition, a test check of prospec- tive borrowers revealed great re- luctance to pay wages and mate- rial prices frequently twice as high as those prevailing locally. Spe- cial exemption of this work from the codes, on the other hand, might lead to widespread abuse and a breakdown of the code sys- tem, it has been contended. Ee Collections Are Slower The curtailment of public relief and works expenditures and the unsatisfactory showing of retail sales have combined to retard col- lections of outstanding accounts in many parts of the country. While some improvement in this respect has been witnessed in the last week or two, reports gen- erally indicate that collection ef- forts are being intensified, and new accounts are frequently care- fully scrutinzed before credit is granted. This applies equally to manufacturers and wholesalers’ collections from retail distribu- tors, as well as the latter's deal- ings with individual consumers. In addition, many collection reports indicate that there is a widespread tightening up on the granting of new installment cred- its. However, the financing of automobile and refrigerator sales appears to be excepted from this trend. —— Who Wants Advertising Allowances? (Continued from page 12) for the same guidance and treatment they had got. “And so it went on. I directed this man—he bought $6 worth at once—I told him where to get his eggs and milk and sent him on his way. He has not come back yet, but wher he returns I do not expect to have a row with him!” Moral need not be pointed te results of “giving” that woman a small can of clean merchandise “free.” Paul Findlay. . —_—_+->—___ Ambition is an electric current, which turns on power of action. 14 MICHIGAN TRADESMAN May 16, 1934 HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Hardware Man’s Place in Small Ap- pliance Business*. The busi- ness of the United States, depending electrical merchandising upon what you consider electrical mer- chandise, runs somewhere between five hundred and seven hundred and fifty million dollars per year. Just a piece of small change. And yet some people think of it as an infant industry. I'd call it a pretty sizable baby. j Hardware stores do about 10 per cent. of the business. Some people say 8 per cent—some say as much as 15 per cent. Let’s be both agreeable and conservative and call it 10 per cent. Ten per cent. of $500,000,000 is $50,000,000. We're vitally interested in that fifty million dollar baby. The trouble is (as we see it) there are too darned many it too. It makes the going a little tough for all of us. There are something like 10,000 rated hardware dealers handling appliances. other fellows interested in That's a lot of stores—and a whale of a lot of important business men. Even though they represent only 10 per cent. of the total the electrical merchandising business, they can come near making or breaking the electrical merchandising business. volume of When I used to be in the apparatus end of the Westinghouse Company trving to sell turbines and transform- ers and stokers (that was in the days and electrical refriger- ators), all of us in that end of the busi- ness used to think of the merchandise end of our company as the “pots and pans fact, I’ve gone to Mansfield I’ve discovered that some of the major appliance down there still call it that. I’m rather glad to remember that— before radio business.” In since < “experts” because that’s one of the very good reasons why you're in the electrical business. And it’s one of the good rea- sons why we want to do more and more business with Men and women have been coming to your store for generations to buy pots and pans. And practically every small electrical appliance is a glorified, electrified pot or pan. you. The iron is an electrified sad iron. The old bread toasting fork first was remodeled to hold more than one slice, then adopted to the gas stove, and now is sitting on the edge of your breakfast table all done up in chromi- um plate with an electric wire running down to a convenience outlet. Some- body put a heating element in the up- per and lower grids of a waffle iron, spent some real time and money in design, glorified it and beautified it, and you can sell it for $10 instead of $1. *Address given recently at the Eagle Hardware Dealers’ Association Conven- tion at Cleveland by A. E. Allen, beaters sold. Women didn’t have muscle enough to them, but make an turn the and I wonder how many egg some of the hardware. stores do much with elecrtic motor crank you've got a mixer with attachments that will do just about everything in the kitchen. You can sell that for $35 and now you can sell a cabinet to go with it and the sale instead of be- ing 50 cents is $50. It isn’t easy to 100—nor do all attachments 350,000 bought electric mixers in 1933, spend- ing $6,125,000 for them. And the hardware store, ought sale by purchase multiply any mixer buyers and cabinets. 3ut women pots and pans store, the to be selling a bigger percentage of them. 1933 was still a depression year— } were not quite up to par in some instances. and small appliance sales Ten years ago, 1924, there were only 11,819,000 wired homes in this country. 19,843,724. In 1924, 10,519,000 families were doing without To-day there are Since then the indus- 6,950,000 toasters. And 10,713,761 families We've sold a lot of and a lot of placements. 1 > - CleCinic Teasters. pais: sold there are try has to-day without toasters. were fe- millions of toasters them But several had one before. And there are more fami- them went to homes that never than there were ten years ago. With an expand- lies without them to-day ing industry, the electrified home, we have a double opportunity—the sale opportunities are new growing each vear and the replacement market is growing faster and faster—nine mil- lion homes now using toasters wear see new ones that do 3 And the toaster is only them out or better job. one small item out of the group that enjoy this same opportunity. Now, again, why should “The Hard- ware Men Have a Place in This Smal] Appliance Business?” The good dealer. By and large he’s a community merchant. hardware dealer & a His credit is good—he’s in Statistics show us that his mortality rate is low. At this point I would like to say that I think the way in which the hardware dealers in this country have business vear after year. appreciated the change in methods of selling and adopted up-to-date mer- chandising methods should be a real example to many other merchants, not excluding our electrical dealers, The hardware retailer deals largely in “impulse purchases” as compared to the furniture dealer, where a man and woman plan their purchase a long time before they go in and buy a new suite of furniture. A woman comes in to buy a new clothes line—she needs it now. Or her husband wants a pound of eight penny nails or a screwdriver or a padlock. The wash boiler springs a leak and Mrs. Smith has to get a new one in a hurry or she wants some grass seed or Mr. Smith wants a can of paint. Electric refrigerators are planned purchases—but electric irons, toasters, lamps, and the other small appliances are practically staples or impulse pur- chases. They’re right down your alley. There was a day when the hardware dealer was afraid of the service prob- thought about selling electrical appliances. There is no serv- ice problem to the small appliance bus- lem when he iness. I think any hardware clerk in matter can replace the element in the simpler the country—no how green— appliances. Even a mixer is a simple gadget compared to a lawn mower. But the repair and replacement prob- should have enough thought so that in selecting his products, the dealer chooses a manufacturer and distribu- tor who will stay in business and can give him good service on parts. How much money does it take for a Hardware Man to Have A Place in lem the Small Appliance Business? Not very much. Clocks, fans, heaters, flashlights, lamps, irons—go right on down the list. For a five or six hundred dollar invest- ment, a hardware man can have a real stock of small appliances. It won’t be big. But it will be clean and will be a lot more complete than most small retailers. How fast can he turn it? How much can he make? That’s in nobody’s hands but his own. It depends altogether on whether he’s a storekeeper or a mer- chant—on whether he is willing to try to sell. The Hardware Man Has No Place in the Small Appliance Business if he is not willing to sell. I don’t mean that to sell small appliances he must have house-to-house 3ut he must educate himself and his clerks to the point where they know the features of a product and what it will do for the man or woman who buys it. They Crews. don’t need to know anything about the gage of the steel in the shell of an electric iron, but they should know that the beveled edge gets under but- tons, the moulded rubber handle is easier on the hand and that the slop- ing handle minimizes fatigue. They should know that the adjustable auto- matic iron is safer than a non-auto- matic iron and why; that a high-wat- tage iron heats up faster and “holds heat better,” as the women say, that it saves ironing time and why. None of these features or sales points are technical. They’re nothing more than any satisfied user should know about the product she is using. And certainly the sales person should know that much. And here’s one of the reasons why the hardware man must know the selling story on electric appliances and must tell that story—must sell instead of just “waiting on.” I don’t like to say it, but there is a general feeling among electrical man- ufacturers that contrary to his policy on his regular hardware business, the hardware man is a price artist when it comes to electric appliances. That kind of an operation won’t do for your type of store. That’s playing the other fellow’s game—the big chain operator. You can’t match him when it comes to price. A woman seeing an iron in your store at $3.95 and one in the other fellow’s place at $2.98 will buy the $2.98 every time. Why should not she unless you tell her all about the $3.95 iron—what it will do—how it’s different — who makes it —and so on. And while you're telling her that, it’s (Continued on page 22) factory branches by Holland. means what it says. HOLLAND 400 BRANCHES TO SERVE AMERICA © Holland Furnace Company is the world’s largest installer of home heating systems. Many years ago this company decided that to manufacture and sell heating and air conditioning equipment was to perform merely a part of the job of making homes comfortable. Today Holland not only makes and sells, but also installs, fin- ances and services its equipment. Clear across the country—you will find direct Holland each branch manned by factory- trained experts qualified to advise you accurately on all types of home-heating problems. Thus proper equip- ment and correct installation is assured. Thus the re- sponsibility for satisfactory performance is shouldered The Holland 5-year guarantee bond HOLLAND FURNACE CO. MICHIGAN May 16, 1934 DRY GOODS Michigan Retail Dry Goods Association. President—Thomas Pitkethly, Flint First Vice-President—D. Mihlethaler. Harbor Beach. Second Vice-President—Henry McCor- mack, Ithaca, , / Secretary-Treasurer—Clare Port Huron. Manager—Jason E. Hammond, Lansing. R. Sperry, Re-Orders on Costume Jewelry While costume jewelry was affected to some extent by the recent lull in buying activity by retailers, re-orders on a number of items have been good. A particularly good trade has been done in shell clips and earrings to re- tail at $1. These types were launched by the Parisian couturiers and have found wide favor among women here. The new millinery styles have brought an active demand for four-inch hat pins, with plain knob and either gold or silver plated. Bracelets and clips of a novelty composition material have also sold well, particularly the white types trimmed with gold. —_—22..____ White Vogue Gaining Notably Active consumer interest in white apparel and accessories is being shown notably early and there is doubt but that the biggest vogue for white in a good many years will fea- now no ture the Summer season, store buyers reported. The range of white mer- chandise being bought is extremely wide, including not only coats, suits and dresses, but hats shoes, underwear, slips, robes and beach wear. Linen ready-to-wear is moving well and al- though production has been heavy, confidence is expressed that the gar- ments will profitably in both wholesale and retail channels. sell ——_ oo -— Dress Linen Sales 25 Per Cent. Ahead With the seasonal demand for dress linens beginning to recede, importers report that sales this Spring attained the highest levels in eight years and are 25 per cent. ahead of the yardage totals of last Spring. Dollar volume on dress linens is 30 to 40 per cent. higher than in 1933, because of the de- preciation of the dollar. The strong demand for linens for women's dresses and suits is expected to carry through next year and forward purchasing al- ready being done by importers has prevented a seasonal drop in linen prices abroad, Early Fall Lamp Styles Shown Fall prices on lamps will remain unchanged from present levels, ac- cording to the samples of Fall mer- chandise made up thus far by manu- ‘facturers. The lamps, intended for the inspection of buyers who will be in the Eastern market shortly to place initial orders, feature bronze, china and pottery bases in the table styles. 3ronze, brass, wrought iron and com- binations of brass and glass bases are included in the standing types. The majority of the samples shown are made to retail at $15 to $30. ———— Oo New Knotted Tie Shown Here A new type of men’s knotted tie is being shown to local men’s wear re- tailers and has met with considerable interest, it was reported here yester- day. The “permanently tied” knot is a copy of one fashioned by a men’s wear stylist and is formed through use of supporting canvas on the interior. One MICHIGAN end of the tie fits into a space at the back of the knot and is held in place. In addition to ease of adjustment, the neckwear is claimed to eliminate wrin- kles, support the collar and to wear longer. The tie has been patented and is priced to retail from 50 cents to $1. ——__+2-. Housewares Again in Demand A revival of interest in all lines of evident in wholesale market as buyers for both small housewares is the retail and wholesale establishments or- der goods for immediate delivery. The active buying is the first experienced by the wholesale market in more than a month. played only a small part in prompting such purchases, buyers said yesterday. The Gall 1s the fact that retailers have been able to move a large part of their stocks through spe- cial promotions in the last two weeks. +e April Shoe Output Lower Shoe output Jast month fell back slightly, according to estimates in the trade. The total was put at about 29,- 000,000 pairs, which compares with an estimate of 30,000,000 for the previous month and 27,630,000 for April of last year. For the first four months of this year estimated production is about 8% per cent. over the figure for last year. Including the March and April esti- mates, output for 1934 was about 114, 463,000 pairs, as against 105,307,000 for the first four months of 1933. oe Men’s Summer Goods Bought Threatened price advances present due to The warm weather spurred sharply the demand for men’s Summer goods. Retailers sent in rush requests for im- mediate deliveries of bathing suits and other beach wear. Sports coats, flan- nel slacks, which are becoming more popular, and polo shirts, particularly the rayon mesh types, were ordered freely. The market reports that men’s stores did a good business throughout the country last Saturday and that May has started off thus far in a favorable manner. —_+-- Purchasing Index Gains Fractional gains in eight commodi- ties carried the price index, compiled for its members by the National As- sociation of Purchasing Agents to 62.8 for the week. The index figure stood at 62.5 in the preceding week. Live- stock, building materials, hides and leathers, ferrous metals and paint ma- terials were the commodities showing the principal gains in prices. Fine and coarse textiles and vegetable oils de- clined slightly from the previous week’s levels. ———- To Stress Merchandise Research Merchandising research along three broad lines will feature the work of the merchandise manager’s division of the National Retail Dry Goods Asso- ciation. Investigation will be made of the possibilities of adding new lines and departments to increase sales and profits. Analysis will be made of op- portunities for increasing sales volume in established departments, as for ex- ample, the study of home sewing trend to increase volume in piece goods. The third effort will center on analyses of the weak departments, not- ably the men’s clothing division, TRADESMAN Duck pins are now being made of hollow cast aluminum. They are fitted with rubber rings on head and body to deaden noise. 15 Marksmen are offered a new .22 tar- get cartridge with a sharp shoulder bullet which clips sharp, clean holes in the target. MICHIGAN BELL TELEPHONE CO. a telephone. TELEPHONE SERVICE COSTS AS LITTLE AS $2.50 A MONTH OR that moderate monthly cost, your family can have the convenience ... the social and business advantages ... the priceless protection of Call, visit or write the Telephone Business Office for complete information, or to place an order. Instal- lation will be made promptly. Insure your property against Fire and Wind- storm damage with a good MUTUAL Com- pany and save on your premiums. 320 Houseman Building THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION Grand Rapids, Michigan OU “se HOTEL DEPARTMENT Second Generation at the Republican House St. Paul, Minn., May 14—Here I am on my way once more to the Golden West, with pleasant memories of a wonderful month spent with friends in Michigan and elsewhere. Before leav- ing I was fortunate in spending a brief period with my old friend, Arthur A. Frost, who is now managing Hotel Vincent, at Benton Harbor. We all remember him as the kindly host at the Morton Hotel, Grand Rapids, and it will be a pleasure for his friends to know that he is making his activities count in his new field. At the time of my visit there he had his hands full entertaining the “blossom queen” can- didates at a luncheon and I had little time to talk over affairs of Interest, fully intending to return later, but W. L. (Bill) McManus, well known as former proprietor of the Cushman House, Petoskey, grabbed me off and landed me in another field. So there you are. Speaking of “Bill” McManus re- minds me that I met his son, J. F. (Jack) at Hotel Pfister, Milwaukee, where he is engaged in promoting the affairs of that institution, in represent- ing the Association of Commerce in their work of securing conventions for the Cream City and his work is pro- nounced successful, It should be, for he secured his early training at the Cushman, and knows full well how it is accomplished. Herman O. Kletzsch, manager of the Republican House, Milwaukee, staged a genuine “home-coming” on the oc- casion of my visit there last week. Fifty-two years ago, when I first started to peddle type for a Chicago house, I put in several years in Wis- consin and it was one of my joys in those days to visit that institution. Herman was in knickerbockers then, but his father had been landlord for many years, and I will never forget the impression he made upon me with his kindly offering of hospitality, At that time the Republican was a frame affair, but it was the nucleus for the glamorous modern. establishment which Herman presides over to-day. Never, anywhere, on the basis of $2 per day for three square meals and a room, did anyone ever get so much for their money. It is just the same to-day, and the old timers are still in evidence in goodly forces, evidencing that they still recognize a good thing when it is diplomatically offered, at equitable cost. Mr. Kletzsch, who, by the way, is a regular reader of the Tradesman, is, and has been secretary of the Wisconsin State Hotel Associa- tion, ever since, I think, the organiza- tion was first formed. At least as far back as my recollection carries me, but knowing that in time one some- times becomes somewhat sensitive over the passage of that commodity, so I am not going to arbitrarily insist on this statement being absolutely cor- rect, but I do know that he will con- tinue to function in that capacity as long as he can be persuaded to do so. I like him and I don’t care who knows it and he will always have my vote, even if I have to transmit it by regis- tered mail. The Republican House still goes on serving those meals for which it was famed in the long ago, and I am reproducing the offerings for one dinner, which is served on the basis of 65 cents to one dollar. I feel that some of my other acquaintances will find it beneficial to peruse it: Pineapple and Fruit Cocktails Puree St. Germaine Tomato-Spaghetti Dill Pickles Celery Hearts Radishes Broiled Filet of Lake Trout, MICHIGAN TRADESMAN Ted Beecher oe. May 16, 1934 Parsley Butter Roast Prime Ribs of Beef, au jus Broiled T-Bone Steak, Brown Butter Roast Turkey, Cranberry Sauce Fried Calves Liver and Bacon 3readed Pork Chop, Tomato Sauce Omelet, with Currant Jelly Broiled Club Sirloin Steak Mashed, Parsley and American Fried Potatoes Fresh Asparagus Stewed Tomatoes Red Cabbabge Head Lettuce Bon Ton Pineapple-Apple Salads Apple and Blackberry Pie Cinnamon Coffee Cake Poppy Seed Layer Cake Sally Lunn Gems Cocoanut Custard and Vanilla Ice Cream Beverages And Herman has given me a “rain check” for a return engagement. Years ago—at least forty—when EI- mer L, Arnold was filling the position of general manager for the Iowa State Printer, at DesMoines, he frequently encouraged me with orders for type and added much to my joys of exis- tence by social offerings. Some years later he transferred his affairs to Mil- waukee and to-day he is at the head of the realty company which bears his name and controls, among other prop- erties, the Underwriters Exchange building, one of the city’s outstanding office structures. I spent several hours with him and his charming wife, re- cently acquired, and did we reminisce? Well, I should remark. And while I am in the mood let me tell you that at Hotel Crathmore the other week, I was introduced to W. J. Major, of Sturgis, a brother-in-law of “Ted” Beecher, whom I discovered to have followed in my footsteps repre- senting Barnhart Bros. & Spindler, but now represents the Fort Wayne Print- ing Co, in Michigan. Showing that the world is somewhat abbreviated at best. J. E. Frawley, who has been man- aging director of the Book-Cadillac for some time, and a vice-president of the National Hotel Management Co., Inc., since its organization, was elected Ex- ecutive Vice-President of the corpora- tion, last week, and will henceforth make his home in New York. Mr. Frawley, who left his home in Glenn Falls, N. Y., at the age of fourteen to begin his career at Hotel Pfister, Mil- waukee, is at thirty-eight a veteral ho- tel man, having managed several im- portant establishments in the East, and prior to his assuming direction of the Book-Cadillac affairs, was general manager of the ort Shelby, Detroit. _The advancement of Mr. Frawley gives the general management of the Book-Cadillac to W. J. Chittenden, Jr., who has been resident manager for several years. Everyone knows this popular individual. He has been in the public eye for years, coming originally from the old Russell House, which was operated by his father, from which establishment he went to the Pontchar- train, and has more recently been con- nected with other similar enterprises, William Carroll, manager of the Kel- logg Hotels, at Battle Creek, was mar- ried May 1 to Eleanor Connolly, of that city. They are now making a trip through the East, expecting to return home the middle of the month. John N. Anhut, attorney for the sev- eral hotel associations of Michigan, has formed the Imperial Management Co. to own, lease and operate hotels and apartment buildings. Their first unit will be Hotel Imperial, Detroit. Asso- ciated with Mr. Anhut as treasurer of the company and as manager of the various properties is R. H. Weaver, formerly of Chicago hotels, _ ! wenty-one years ago Birdshall Hod- gins, of Summit, California, then head porter of John A. Anderson’s hotel, the Harrington, Port Huron, took a hair brush a guest left in his room. To clear his conscience he recently remit- May 16, 1934 MICHIGAN TRADESMAN 17 ted John two dollars to cover same??? forth by another in the hotel line, who, Governors of six tobacco-growing i John? speaking for his high claims for serv- States favor the lower tax. Hotel and Restaurant Equipment we ice, maintained: “These girls are a : : Glassware, China, Silverware Conrad Faber, for many years asso- picked lot and they are making more Most cigarette smoking occurred in BE ciated with the Chicago hotel industry, than the most of those employed in 1930, when 109 billion were consumed. H. LEONARD & SONS was recently _ appointed manager of offices and other clerical work. Chey With the proposed lower rate, tax- 38-44 Fulton St., W. Hotel Ce pe oes al pate a jobs worth while by ren- payers would have been saved $136,- GRAND RAPIDS - MICHIGAN appointmen aking eect / pri oO. WEE. Gerine Teal Service. cA AL a Faber has been associated in the past wee : | 750,000 that year. in an executive capacity with such Now that the Greeters of America ——_+>--___- St &R sstabli : in Chicago as the Win- ave reache > successful stage, ore, Offi est ablishments in C hic Ago as the Win have reac he d the successft th nist cede og, Mew Readers of die Tradex. '. ces estaurant dermere, East, the East End Park, the some “holier than thou individua Equipment Embassy, the Flamingo and the Park wants them to become exclusive, the man oe oe ir ead of the very ae nye engin oe fe The following new subscribers have G.R.STORE FIXTURE CoO. iicrest, oledo, Ohio. caretul to avoid. lis 1s What he wants a ae Se 7 lonia Ave., N. W. Phone 86027 in da. “Any active eicrahier who for 4 been mcccived one the a w eek: An old-time acquaintance of mine at period of six months or longer has L. & L. Mollhagen, St. Joseph Milwaukee, H. L. Ashworth, is busi- ceased to be affiliated with the hotel Henry Albrecht, St. Joseph oe “ ness manager of the Wisconsin State ceed » . ae lor tha Mate William Kasischke, St. Joseph The Hotel Association, and I will say that ™ake him eligible originally fe ‘ , Shacdic Ee ahi: classification, or who has taken up an- R, Richards, Benton Harbor other vocation, shall be transferred to Auburn Grocery, Muskegon inactive membership and deprived of Robert Kalus, Union Pier all rights and privileges of active mem- ied Me Cross, New Hufhilo bership.” Provided he pays his dues EEN _ Pires 6 400 ROOMS EACH he may remain under the status of in- vo ery: See Cans WITH BATH active membership. Some of the O. W. Tomquist, Harbert greatest organizers for Greeterism have John W. Tynan, Niles $1.50 up been individuals who at one time were Hasbire Groceey, Niles actively engaged in hotel service, but as ear Grand Rapids’ Friendly Hotel who for some reason or other have be- F. W. Durm, Niles Phil Jordan, Manager come disconnected with the profes- N. J. Long, Niles , 8 sion, though still feeling the desirabil- C. E. MicLauchlin, Niles oe 0 ity of its continued success. They have Oscar C McKenzie: Niles expended much effort in helping the A We fecal Dowacine % & movement forward to success, besides nee paying their dues. Some day they may Boyd Redner & Son, Dowagiac 7¥ H E R O W E be back in the harness and active mem- bership during the interim cannot help nee GRAND RAPIDS but be beneficial to the profession, as Ww ell as the individual. I could mention Warm Friend Tavern The Mook Posates tii a number of faithful scouts in Michi- s gan who have done this very thing. Holland, Mich. in Western Michigan They have never asked for anything : . from the association except fraternity, Is truly a friend to all travelers. A but. ee all times nen ae room and meal rates very reasonable. 300 ppp ie — LO it. ve success of Greeterism has F . ° DO : : ree private parki space. not been due to any particular interest P P ng on the part of the rank and file, but to Direction of American Hotels Corp. a very few who have had a vision and JAMES HOEKSEMA, Manager J. Leslie Kincaid, President Arvthar A. Broet applied their efforts to practical ends, 2 t It were better to stamp out such a < - movement in its incipiency than to eo “ ; k le ee i eventually flounder on the rocks of , SSL pir tnaioaad eine _ oblivion. History repeats itself and ° ° tunctory job of a ee ae a many an organization is facing deplet- An Entire ( ity CODY HOTEL er Ga seen oes ee ae ed membership because there were no GRAND RAPIDS to visit di | ae 0 bl = of -— aeorges” to keep up their enthusiasm. RATES—$1 up without bath. irons out all of the knotty problems Frank S. Verbeck. k O $2.00 up with bath. its members and has to his credit the alge ——_22->___ building up of one of the most progres- Sch i Ra Ci eee CAFETERIA IN CONNECTION sive and outstanding organizations in cheme to uce Cigarette Prices OSs i d i the country. A lot of other state asso- Every pack of cigarettes sol ne Pp U -iati sould do well to catch up with ia anes ee at ee ALL GOOD ROADS LEAD TO hin aot ty rs at aoe the Federal Treasury 6 cents, the rest 1ONIA AND 1im and make some g ¢ > - i a. ee : ganizations besides strictly social af- of the selling price is divided among THE REED INN fairs. retailers, jobbers, other distributors, Excellent Dining Room and the manufacturer. Rooms $1.50 and up . A Massachusetts woman_ recently Before Congress now, with a goo MRS. GEO. SNOW, Mgr. wrote le cagg oe - oo word from the House Ways and requesting him to send her a _hairles: . e ry a dog. In California hairless dogs are Means Committee Unstigator of all Park Place Hotel sae Aree for the Seep a taxes), is a plan to cut the tax 40 per Traverse City such a breed of purps would be value- cent. Rates Reasonable—Service Superb less as flea catchers and would not fit Pe : Doe | ce ge aa cee eae hick en. This would mean that so-called 10- —Location Admirable. : ‘ Te gs aE 1 ue cent cigarettes could be sold two GEO. ANDERSON, Mgr. courages the utilization of the canine ; i ALBERT J. ROKOS, Ass’t Mor. species as a sanctuary for fleas, entic- packs for 15 cents and so-called stand- . ing them from the lawns and after- arq grades for 10 cents a pack. e 6. ~ + © rehicle f. ¢ ae ° eo ° a ae Baccs Other kinds of tobacco would be New Hotel Elliott DC € >. ~ a ‘ is 5 | ; : Gas Ge fy © liloenia is Gesed pets a oye treated similarly. For smoking and STURGIS, MICH. tem. chewing tobacco, the tax would be Have You Seen Our New 50 Baths 50 Running Water cut from 18 cents a pound to 10.8 ee ha. Posules European 3 y si s to +e > ; c : d : : : So long set there Be oe fe cents. aficrnoon and cveuing rendez D. J. GEROW, Prop. every Story there: w Backing up its recommendation for vous will espouse one or the other, and o. ah ee Boca; : 3 guide themselves according to its ower to yacco taxes the Louse com- oul * our famous ‘Pony 2t Occidental Hotel light. The scattering attention paid in mittee foresees these benefits: It will the sevcice har Piclicions 6lle wien culaieeel news print to the intelligent types of protect the interest of 432,000 tobacco- lunches and $1 dinners. cunvaacny tacauin L are re o : . . young women who are found waiting growing farmers; will save untold mil- Rates $2.00 and up on tables in many feeding emporiums hes ot ak. a : oan 4. aE os and the somewhat evident surprise at ions of dollars annually to wage earn- ae | _— the amount of average earnings re- ers and tobacco consumers; will pro- uskegon ete ichigan ported by efficient workers in the bet- vide a proper and just return of rev- ter class of coffee shops and tea rooms S Pease : : ’ : ee : enues to the Treasury, ultimately mak- q ° furnish a striking example of this very — - : : i Coiumbia Hotel thing, as one operator stated: “I would ‘8 up for the temporary decrease be- rather not have any accent placed on cause more tobacco will be smoked; KALAMAZOO seed subject, but some - my tthaaeen manufacturers have promised to pass GRAND RAPIDS make more in wages than many of my ee ns 3 ood ouels Guiehioe Sh ibs i we dames on every bit of the tax cut to the con- 750 ROOMS $ 2 UP G Place To Tie To of the week.” A similar view is set Sumer. “ 2 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. Officers elected at the Jackson Conven- tion of the M. S. P. A. President—Duncan Weaver, Fennville. First Vice-President — Paul Gibson, Ann Arbor. Second Vice-President — J. E. Mabar, Pontiac. Treasurer — Wm. H. Johnson, Kalama- zoo. Secretary—R. A. Turrel, Croswell. Executive Committee—A. A. Sprague, Ithaca; Leo J. LaCroix, Detroit; J. M. Ciechanowsky, Detroit; M. N. Henry, Lowell; Benj. Peck, Kalamazoo; J. E. Mahar, Pontiac. The Pharmacological Action of Tonics The word tonic is in common use not only among laymen but also among pharmacists and doctors: it is, there- fore, of interest to consider what is meant by a word which is used in many different senses. Substances so varied as gentian, strychnine, adrena- line, alcohol, thyroid and vitamin B. may all be classed as tonics: even so. the list is incomplete. Infusion of Gentian is an example of a bitter tonic. Substances bitter to the tongue produce a flow of gastric juice, and when given before a meal, because of this action improve the ap- petite and digestive power. The flow of gastric juice produced from the cells which line small pits in the wall of the stomach is regulated by impulses which travel along the nerves to the cells. When a bitter substance is tasted in the mouth, impulses are sent along the nerves for taste to the brain; these impulses then give rise to. other im- pulses which leave the brain and travel to the cells, producing gastric juice. Thus the effect of the bitter is said to be “reflex”; it is not due to direct contact of the substance with the stom- ach wall. . Strychnine Strychnine, when given by mouth as an extract or tincture of nux vomica, is again acting as a simple bitter. Its tonic effect is due to an increase in the flow of gastric juice resulting in in- creased digestive power and appetite. Strychnine has, however, an action of a quite different sort, which presum- ably comes into play when tablets of Easton’s Syrup are taken. There is between each of the nerves in the body a junction or “synapse” which offers some resistance. A very small stim- ulus evokes only a small response be- cause it cannot pass more than one or two such resistances; a larger stim- ulus can pass more and, in conse- quence, brings into action a greater number of nerves. The effect of strychnine can readily be understood from the fact that it diminishes the synaptic resistance in the nervous sys- tem. Its effect, then, is to cause the response to a small stimulus to be greater than before; a small stimulus can pass a greater number of synapses than before and brings into action more nerve fibres, MICHIGAN Finally, strychnine is said to have a tonic action on the heart. In the lit- eral sense this statement is untrue, for strychnine has no direct action on the heart whatever, If the heart be re- moved from the body and allowed to beat by itself, as it will if provided with blood or a suitable salt solution, then the application of strychnine has no effect. But practically, so far as the heart in the body is concerned, strych- nine does indirectly improve the beat. When injected under the skin it stimulates the brain in such a way as to cause impulses to pass down the nerves which control the diameter of the aorta. Thus strychnine narrows the diameter of the aorta and other arteries, the inside causes raises them, and so flow through Thus the more pressure more blood to the coronary system. walls of the heart receive oxygen, and are able to beat more powerfully; they deliver a larger amount of blood at each beat, which in turn raises the blood pressure still higher, and once more improves the coronary flow. This is the chain of physiological events which follows when strychnine, injected into a col- lapsed person, restores a failing heart. Nevertheless, strychnine has no tonic action on the heart itself. Adrenaline , Another substance, which may be described as nature’s own emergency tonic, is adrenaline. It is formed in- side the suprarenal glands, and is the most powerful restorative known, be- ing a genuine “corpse reviver,” for which purpose it is actually used. Dur- ing an operation the patient’s breathing may stop, and a little later his heart may stop also. He is then dead In- jection of adrenaline into the heart, accompanied by artificial respiration, will often revive him. The tonic effect is exerted principally upon the heart itself. In the presence of adrenaline the fibres of the heart muscle regain their vigor in an astonishing way, and this effect is just as well seen in a heart removed from the body as in a heart in its normal position. Adrenaline is a substance which acts on many tissues, and the effect is al- ways such as to enable the body as a whole to fight or to run. The heart beats more quickly and powerfully to provide the blood needed for a great muscular effort. The main arteries are constricted, raising the blood pressure and improving the blood supply to the brain. The pupils of the eye are dilated to allow more light to enter the eyes and to improve vision. The bronchi- oles are dilated to permit the access of as much air to the lungs as possible: intestinal movement is arrested and the blood supply to the intestines is cut off, thus enabling the muscles to have a_ greater supply. The main therapeutic use of adrenaline depends on its power to shut down small blood vessels; when injected under the skin it causes blanching because the blood flow stops. This makes adrenaline of value for mixing with local anesthetics, the effect of which would otherwise last only a few minutes. Mixed with adrenaline their action persists for sev- eral hours. For the same reason adre- naline is sometimes used in arresting hemorrhage, Adrenaline has two other TRADESMAN therapeutic uses: first, to expand or dilate the bronchioles in asthma; sec- ond, to counteract the symptoms which sometimes appear after the in- jection of serum; the explanation of this important action is not known. Alcohol Alcohol as a tonic is not an unfamil- iar subject. It has a restorative effect in collapse which is exerted when a concentrated solution enters the mouth. The effect is obtained without swallowing the alcohol and is not pe- culiar to alcohol; for example, the smell of burnt feathers acts in the same way, though feathers are not usually available. The effect is reflex like the action of a bitter tonic, but is exerted on the respiration, which is quickened, and not on the glands of the stomach. The use of alcohol in tonic wines does, however, depend on an effect on the secretion of gastric juice, which is ap- parently exerted after the alcohol has entered the blood stream: the total quantity of juice is increased, though the amount of pepsin does not rise in proportion. Apart from this effect, al- cohol is not a stimulant, but exerts a depressant action on the brain. The powers of calculating and of perform- ing fine movements rapidly are weak- ened, while the general effect is to re- move the controlling forces of. self- criticism and reserve. Thyroid A substance which is not commonly recognized as a tonic, but which, nev- ertheless, has almost more claim to the name than anything else, is thyroid. The use of thyroid is not restricted to the two well-known conditions of se- vere thyroid deficiency, namely, cretin- ism and myxoedema, the one occurring in the young child and the other in the elderly adult. Thyroid is also largely prescribed as a tonic for many patients in whom energy and appetite are lack- ing. In particular it is of value for Marbles Base Balls Picnic Supplies White Wash Heads Turpentine Grand Rapids SPRING SPECIALTIES Rubber Balls Golf Supplies Tennis Supplies Playground Balls Seed-Disinfectants Bathing Supplies Soda Fountain Supplies Varnishes Brushing Lacquer Sundries Now on Display in Our Sample Room. Come look them over. Hazeltine & Perkins Drug Co. May 16, 1934 young women suffering from cessation of menstruation, loss of hair, and who find themselves easily fatigued. Thy- roid acts by increasing the rate at which energy is produced by the body. We consume oxygen and give out car- bon dioxide, and the oxygen intake varies greatly in different people, even when at rest. After taking thyroid our fires burn more vigorously and_ the oxygen intake rises. Food normally is used for two purposes: to supply the current demand for energy and to be stores as fat. After taking thyroid a greater proportion is used to supply energy and a smaller proportion to be stored. Thus appetite is increased and the patient feels more energetic; the actions of a true tonic. J. H. Burn. —_2~-~.___ Protection for Druggist Hurt by Price- Slashing Retail druggists operate under the NRA code which specifies how much price-cutting they may do on branded lines. Because of charges that the code is being defied now and then, the NRA issued an order April 19 which per- mits a druggist to cut his prices to meet those of a competitor pending action by the code authority which will announce the correct price. After the correct price has been specified, sales below it will violate the code. —_+~++___ New Rules for Conducting Going-out- of-Business Sale Merchants who advertise “going-out- of-business” sales had better not run in any new merchandise. To the NRA this will constitute a violation of the retail code. A hearing will be held May 4 by the NRA on proposed changes in the retail code. Among them are rules for “one-cent” sales and a proposed ban against “suit club” plans. Things often are “no good” because they’re too good, Jacks Shelf Papers Insecticides Goggles Waxed Papers Paint Brushes Kalsomine Brushes Enamels Etc., Etc. Michigan May 16, 1934 MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID Acetic, NO § 16. 06 @ Horie, Powd.. or Xtal. Ib... 07144@ Carpolic, Xtal. ib 36 @ Citric, ib. eile Sg Ue oth 33. @ Muriatic, Com’l., i 034%@ Nitric, lb. Ca - 10 @ OxaueG ih 15 @ SMlpOMMC. Ib 8 03%@ arcane WW 33 @ ALCOHOL Denatured, No. 5, gal._..___ 44 @ Grain fal 400 @5 Wood, eal) 50 @ ALUM-POTASH, USP Lan 1b. 04 @ Powd. or Gra ip 04%@ AMMONIA snucentrated, Ib. 2. 06 @ 4; 054%.@ Sh 054@ Carbonate, ib 20 @ Muriate, Lp., 1D 18 @ Muriate, Gra., Do 07% @ Mutiate Fo. ib 22 @ ARSENIC POON) 07 @ BALSAMS Copaival Ib @1 Hin Cana, ipo 2 00 @ 2 Hin, Oreg.. bo 50 @1 Ser Jo 300 @ 3 Tog, ip 150 @t BARKS Cassia Ordinary Ib) 0 @ Ordinary, Po. ib. 25 @ Saeon Wy @ mateon, Fo. ib 50 @ Him 1b 40 @ Mim, Powe. Ib) 2 38 @ Elm, G'd, Ib Se 38 @ Sassafras (Pa 1b Oyo @ Hoaptree Cut, Ib. 20 @ S0aptires, Po Ib. 35 @ BERRIES Cubeb ib, @ @ubeb, Po. Ib @ sumiper, 165) 000 10 @ BLUE VITRIOL Pome 06 @ BORAX Pid or Xtal ib) 06 @ BRIMSTONE Pound 22003 04 @ CAMPHOR Pound oe 80 @1 CANTHARIDES Russian, Powd, |. @ 4 Chinese Powd @ 2 CHALK Crayons White. dozen @ 3 Dustless, dozen __.-____ @ 6 French Powder, Coml., Ib.-. 03%@ Precipitated, a eet 12 @ Prepared, ‘eo 14 @ White, lump, 1b. 03 @ CAPSICUM Pods i) oe 60 @ Powder ib) oe 62 @ CLOVES Whole 1b) 2 30 @ Powdered, ib, =... 35 @ COCAINE OUnGe 14 75@15 COPPERAS eae 1 034%4@ Powdered, 1b 9 4 @ CREAM TARTAR OUR oo 25 @ CUTTLEBONE Pound oo 40 @ DEXTRINE Selow Corn) ih 064%@ White Corn, Ib... 07 @ EXTRACT Witch Hazel, Yellow Lab., at 10 @1 tices Pid, Ib2 50 @ 13 10 00 50 00 70 75 40 45 10 15 50 15 15 70 60 FLOWER Arnica, Ib. ee 50 Chamomile German tb = 45 Roman, Ib fo Saffron American Ib... 50 SPanish, (678 (022 ee FORMALDEHYDE, BULK 09 @ 355 @ 55 @ 1 40 @_ 55 @ 1 35 POunG 2 20 FULLER’S EARTH Powder. Ib, 2. 05 10 GELATIN Pound (oo 55 @_~ 65 GLUE brox.. Gro. Ip 20 @ 30 Grod, Dark Jb.200. 8 16 @ 22 Whi Flake, lb. 27%@_ 35 White Gd. Ib @ 36 White AXX Hight, 1p: @ 40 RUROO 42%@ 50 GLYCERINE Found 16%@ 45 GUM Aloes, Barbadoes, so called, lb. gourds____ HOwd. Ib: 2 35 Aloés, Socotrine, Ib: Powd. Do Arabic, first, Ibe Arabic, Sec ih Arabic, sorts, 1D 15 Arabic, Gran, Ib, 0 Arapie, Ea ih 2 25 Asatoetida, Ip. 47 Asafoetida, re Ip 75 Cristie. Ee Guaiac. powd, a iE Mino. Ib oo ine, powd. ib Myrrh Wo Myrrh, Pow. Ib. Shellac, Orange ib... 2 Ground, Ip 2 Shellac, white (bone dr’d) Ib. 35 Tragacanth INO. 2. bbls: (oo. 1 50 No. 2, 1s) 1 35 Pow... ib 1 25 HONEY Pound 0 25 HOPS %s Loose, Pressed, lb.______ HYDROGEN PEROXIDE ound, Prose 20 27 00 TS 10 SrOss 90 17 00 mob eross 11 00 INDIGO Madras Ib 2 00 INSECT POWDER Pare, (bo 31 LEAD ACETATE Stal lb 1 Powd. and Gran. 25 LICORICE Extracts, sticks, per box_. 1 7 Lozenges, Do Wafers, (24s) box LEAVES Buenu, ib. shore Buchu, Ib: lone Buchu, Pd. ip Same, bulk. Iho 25 Sage, loose pressed, \s, Ib. sare. ounces 90 Sage. Iya and Grd... Senna Alexandria, Ib, __._-____ 35 innevella, th, 25 Powd, ib. 25 Uva Ursi tb, 22 Uva Ursi, Pd. ib. 3 LIME @hloride, med.. dz _____ Chloride, large, G2. LYCOPODIUM Pound 2 45 MAGNESIA Carb., 8, 1D Carn. vee Ibo Carb. Howe Ips 32 15 Oxide, Hea. "te, Eo ane Oxide. light, Wee MENTHOL POUNG G oe 4 54 MERCURY Pound 2 1 50 QOH QOQHQHHHHD 2OHHHHHHHHHOH S vee on So ® S 00 00 50 9 & s @ 2 25 25 35 ®9 i) 00 50 QH9 3g Q9 QODSH OOO9OHO a © s QHO99 a MORPHINE Ounces 2 @11 eS) @13 MUSTARD Bulk, Powd. merece IO ce 45 @ Ne fb ib 25 @ NAPHTHALINE Beals 1b 09 @ Migke Tb 09 NUTMEG POunG @ Powdered tb = @ NUX VOMICA OUI @ Powdered, Ib. 1 @ OIL, ESSENTIAL Almond Bit. trae, ozs; _.. @ Bit, 2Ft. 628. @ Sweet, true, Ib. 140 @ 2 Sweet. art. Ibs. 7% @i1 Amer. crude, Ib. 71 @t amiper, reet.. Ib. 130 @ 2 mise I ree @i eee OD 400 @4 Bergamot, Ib 3 325 @ 3 Cajeput. Ip 150 @2 Caraway Sd Ib 2. 280 @3 Cassia USE ib 210 @2 Gédar Peat ip 170 @2 Cedar Leaf, Coml., Ib._..___ 100 @1 @reronelia, Ibo £00 @it Gloves Ib 1% @2 Groton, bs. 400 @4 GCubeb te 425 @4 IMIISCEON ID 28 270 @3 BMuealytus th. 2 8 @1 G0) 225 @2 Pemioek Pullip 2 170 @2 Hemiloek Com: ib... 100 @1 sguniper Ber. Ib... 300 @ 3 JUnip: Wid, Ib 150 @1 bay. Hiow, Ib 450 @5 bay. Gard. lp 125 @i Women IW 200 @2 Mustard, true, ozs... = @i1 Mustard, art., ozs, _________ @ Orange, Sw. ib. 300 @ 3 Origanum, art., Tb 100 @1 henmnyroval, tb - 2% @3 Benpvermine, WH 425 @4 MOse GF @ 2 Rose, Geran, Of8.. 0 @1 Rosemary Flowers, Ib. 100 @i1 Sandalwood mE th 800 @8 Wer pb 450 @4 Sassafras rue. 1b 190 @2 Sv Ib 2 8 @1 Spearmint, Lo es 250 @ 3 Haney We 350 @ 4 Thyme, Red ib 150 @2 Thyme, Whi., ) oes ee 1% @2 Wintergreen Weal. tue Wb. 560 @6 Biren, I 400 @4 SV 5 @i1 Wormseed, Ib 2.0 350 @4 Wormwood, De 450 @5 OILS HEAVY Castor fal 145 @il Cocoanut, th 2 22%@ Cod Liver, Norwegian, gal. 1 20 @ 1 @ot. Seed, gal. 8 @1 Hard ex. gal 155 @1 Lard, No. i eah 125 @1 Linseed, Faw, eel 78 @ Linseed, boil. Ca 81 @ Neatsfoot, aie. al 80 @1 Olive Malaea oo) 250 @3 Pure, sal 300 @5 SOMME, G20 20 13 @i1 Wanner fap oo 75 @ Tar, gal, 2 ee 50 @ Whale, ae @ 2 - OPIUM Guam, ozs., $1.40: Ib. 17 50 @20 Powder, ozs., $1.40; Ib._____ 17 50 @20 Gran. ozs, $1.40: ib... 17 50 @20 PARAFFINE IPO 064%@ PEPPER Bilaek: erd. Wh 25 @ Req. ord. ib 45 @ White gerd ib. 40 @ PiTCH BURGUNDY Pound oo 20 @ PETROLATUM Amber, Plain, ib... 12 @ Amber Carb. tb... 14 @ Cream Whi. ib... 17 @ Eily White, ib... 20 @ Snow White, Ib. 22 @ PLASTER PARIS DENTAL Rrrele oe @ 5 Mess 1p. 03%@ POTASSA @austic. stks ib... | 55 @ Hiever, Ib @ 80 96 50 18 18 40 50 25 25 75 08 88 40 POTASSIUM Acetate Ih. 0 60 @ Bicarbonate, fh. 30 @ Bichromate tb, 14 @ Bromide, Ib 66 @ Carbonate, Ib. 30 @ Chlorate Mtal I 2 17 @ Powe.) 1b, 20 17 @ Gran. I 2 21 @ Jodide TB. 2 2c @ 2 Permaneanate, Ib. _ =. = 2h @ Prussiate Rea, th 80 @ Yellow Ib, 2 50 @ QUASSIA CHIPS Pound 2 @ Powa., 1b; 20 35 @ QUININE 5 Of Gans, O48... @ ROSIN Pound 22000200 04 @ ROOT Aconite, Powd., Ib... __ @ Alkanet, Ib 0 35 @ Alkanet. Powd., Ib... @ Belladonna, Powd., ib.___ @ Blood, Powd.. Ih... Gs @ Burdock, Powd., [b._._.__.. @ ‘alamus, Bleached, Split and Peeled, Ib 2 @ Calamus, Ordinary, Ib..._-- @ Calamus, Powd., Ib... @ Bleeampane ib. 25 @ Gentian, Powd., Ib..._...._ 27%@ Ginger, African, Powd., lb. 15 @ Ginger, Jamaica, Limed, lb. 30 @ Ginger, Jamaica, Powd., lb. 25 @ Goldenseal, Powd., ib._.____ 1m @a Hellebore, White, Powd., lb. 20 @ Indian Turnip, Powd., Ib.-- @ Ipecac, Powd., Ib... 300 @ 3 Bieerice Ib 30 @ Eicerice, Fowd.. Ib... 15 @ Mandrake, Powd., Ib. ______ @ Marshmallow, Gut. fh. @ Marshmallow, Powd., 1h @ Orms Ib. oe @ Orvis, Fowd.. Ib... 40 @ Oris, Bingers, i. @ 1 Pink Fowd,, Ib. 150 @2 Powe Powd Ibs @ Rbubarh Ib @ Rhabarb, Powd. Ib. @ Sarsaparilla (Honduras, cut) 130 @1 Sarsaparilla, Med., Cut, lb. @ Sduilis. Powd., Ib 42 @ Tumerie, Powd., Ib... 15 @ Valerian, Powd., 1b... @ SAL Ppsom 1b. 2 03%@ Glaubers bump, Ib 2 03 @ Gram Ib 2200 034%@ Nitre Mtal or Powd _.... | 10 @ Gran. ib oo 09 @ Rochelle ib .. lt @ Seda 10. 2 02%@ SEED Anise, I, 220 oo , 40 @ Canary, Recleaned, hh. 10 @ Cardamon, Bleached, I @il1 Caraway, ‘Dutch, } Sane EES 25 @ Celery, Ib. . Se 90 @l Colchicum, Powd., nn @ 2 Coriander Ib 1 @ Fennel, i. 30 @ Wiax, Whole Ibo 07 @ Bias, Ground, he 07 @ Hemp, Recleaned, Ib... _ 03 @ Lobelia, Powd.. Ib... @ Mustard, Black, ib... 15 @ Mustard, White, }d........_ 15 @ Poppy, Blue, ih. 20 @ Quince, ib. 10e @tI Rape, I 2 10 @ Sabadilla, Powd., lb...._.___ 58 @ Suntliower Ib. 11 @ Woes, Levant, i ... @4 Worm, Levant. Powd. .._. @ 4 SOAP Castile, Conti, White Of oo @15 Bae @i1 EPOWG, 2220 50 @ SODA Asn 03 @ Blearbonate, Ib, 03%@ Caustic Cak We. 08 @ Hiyposulphite, Ib. 0 @ Phosphate, ip 23 @ Sulphite atal, ID 0 7 @ Dry Powd., ip... 124%@ Silicate, Sok gal. 40 @ SULPHUR Bieht 1b) 2 04%@ SYRUP Rock Candy, Gals... 70 @ TAR % bints dozen @1 Fints. dozen @1 Quarts, dozen @ 2 TURPENTINE Gallons 66 @ 30 40 17 20 MICHIGAN TRADESMAN May 16, 1934 Pineapple, Sliced String Beans CHEWING GUM G U I D E T O M A R K E 7 . H A N G E S Honey Dew, sliced, Choice, Whole, No, 2._ 170 Adams Black Jack______ 6b i No, 10 200) Cut, NOW) 72a Adams Dentyne _______. 66 The following list of foods and grocer’s sundries is listed upon base prices, Honey Dew, tid bits, Gut, No.2 siete 135 Beeman’s Pepsin —____ 65 not intended as a guide for the buyer. Each week we list items advancing and No. 10 ~------_-- 875 Marcellus Cut, No. 10. 6 00 Beechnut Pappermint___ > declining upon the market. the base price the week befo By comparing the base price on these items with re, it shows the cash advance or decline in the mar- ket. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying guide for everyone. A careful merchant watches the market and takes advantage from it. ADVANCED DECLINED AMMONIA BOTTLE CAPS Oualer No 2 1 18 Quaker, No. 2%. ss 2 35 Little Bo Peep, med... 1 35 Dbl. Lacquor, 1 gross : Little Bo Peep, lge.--. 2 25 pkg., per gross______._ 15 : Blackberries Ouaker 32 oz... 2 10 Premio, No: 10. 6 20 BREAKFAST FOODS Blue Berries Eazie, No, 10. 8 75 ee BUTTE Kellogg’s Brands ae 2 Corn Flakes, No. 136__ Cherries — 6 ee Ee Hart, No 6 25 Cet Pep, No. 224__________ 2 20 Hart, No. 2 in syrup__ 3 00 Pep No. 250 iran eo Marcellus, No. 2 in “ Krumbles, No. 412_-_- Ror 2 PING POWDERS Bran Flakes, No. 624__ 1 90 Bran Flakes, No. 650-- $85 Supreme, No. 2 in Royal, 2 0z., doz._____ _* Rin Krispies, 6 oz... 2 40 syine 25 Royal, 6 0z., doz._____ 200 Rice Krispies, 1 0z.-_-- 110 Hart Special, No. 2. 1 35 Roval, 12 oz., doz.____ 385 An Bran, 16 oz. _____ _ 2 30 Royal, 5 lbs., doz.___- 2000 Ail Bran. 10 oz. _______ 2 76 Cherries—Royal Ann All Bran, % oz. —--..__ 13€ Supreme, No. 2%____ 2 75 Kaffe Hag, 6 1-lb. — Supreme, No, 2... 2 10 cane 0 4 (Gibralter, No. 10. __ 8 25 Whole Wheat Fla., 24s 2 40 Gibralter, No. 2%____ 2 50 Whole Wheat Bis., 24s 2 65 Wheat Krispies, 24s_. 2 40 Figs Post Brands Beckwith Breakfast, Grapenut Flakes, 24s__ 2 10 No 16 0 12 00 Grape-Nuts, 24s __--__ : . Carpenter Preserved, i“ Grape-Nuts, 50s ~----- i D Om, PIAee 2. Instant Postum, No. 85 40 Supreme Kodota, No. 11 80 Instant Postum, No. 10 4 a0 Postum Cereal, Ne. 0_ 2 25 Fruit Salad Post Toasties, 36s-_____ 2 90 Supreme, No. 10_____ 12 00 Post Toasties, 24s_.__.__ 2 90 Quaker, No. 10. 11 00 Post Brank, PBF 24__315 Supreme, No, 2%-__. 3 15 Post Bran, PBF 36-- 3 15 Supreme, No. 2. 2 35 Sanka 6-1 15.--________ 257 Supreme, No, 1_______ 1 80 Quaker, No. 2% ______ 3 15 Amsterdam Brands Gold Bond Par., No.5i@ 7 50 Goosberries Prize, Parlor, No. 6--_ 800 Michigan. No. 10..___ 5 35 White Swan Par., No.6 8 50 Grape Fruit ” 3 40 Florida Gold, No. 5___ 4 75 1S oz. 4doz in case 5 00 BROOMS Florida Gold, No. 2__ 1 37% 23 0z., 4 doz. in case__ 8 40 Quaker, 5 sewed__-_-_ 6 75 Quaker, 8 oz... ___ 90 50 oz , 2doz.in case__ 7 00 Warehouse ee a eo 7 25 Quaker 2% 2 1 37% 5 1b., 1 doz. in case__ 6 00 Winner. 5 sewed_____- 5 oa . 10 Ib., % doz. in case__ 5 75 Top Noun — 4 Grape Fruit Juice Florida Gold, No. 1. 90 Quaker, Ne to 90 BLEACHER CLEANSER BRUSHES lake =e 4 50 Scrub : 90 Loganberries Pere, Here Premio, No. 10 _____- 6 75 Stove - + ‘ Shaker, dozen —_---___ 5 eaches Forest, solid pack, Shoe nO, 10 85 Topcen, dozen ------ 90 Gibralter, halves, Z i ae id 7 50 Supreme, sliced, No. 7 BUTTER COLOR Supreme, halves, Hansen’s, 4 oz. bottles 2 40 No, 10 775 Hansen's, 2 oz. bottles 1 60 Nile, sliced, No. ‘ . a . Premio, halves, No. Quaker, sliced or i. halves, No. 10_.____ 7 a L CANDLES Gibralter, No, 2%_____ 1 30 ee 32> Blectrie Light, 40 Ibs. 12.1 Supreme, sliced No. | IX, Jo OZ., 12S_____ 3 : ie 12.8 2 Less special factory ae . - 14% Supreme, halves, discount of 25c per case aratine, OS ————————— No 2h 2 25 a Paraffine, 12s _---_-__- 14% er oe. Sere Lizzie, 16 0z., 12s_____ cae ll 40 Quaker, sliced or Linco Wash, $2 oz. 12s 2 00 Teller ta per bene halves, No, 2%--___ 2 00 Quaker sliced or BLUING halves, No. 2... 1 60 CANNED FRUITS hie Am. Ball, 36-1 0z., cart. 1 00 : if ‘ Premio, No. 10 water 5 75 Boy Blue, 18s, per cs. 1 35 Apples — oe a 3 35 Doz. Quaker, Bartlett, No. ‘ Hart No. 10 4 25 oe 2 30 BEANS and PEAS Sweet Peas, No. 10__-. 4 25 ——— Bartlett, No. i. 100 Ib. bag Apple Sauce : : Dry Lima Beans,100 Ib. 8 25 Hart, No. 2 1 10 Pineapple Juice White H’d P. Beans__ 350 Hart, No. 10 ~_______ 5 25 Doles, Diamond Head, Split Peas, yell., 60 Ib. 3 4 pares _ ae sneer ac 60 Split Peas, gr’n, 60 Ib. 6 pricots oles, n ew, Scotch Peas, 100 Ib....740 Baker Solid Pack, Ne. 1 7 00 oe 7 25 : Premio, No. 10... 6 75 Pineapple, Crushed BURNERS Quaker, No, 10______ 8 00 Imperial, No. 10______ 7 50 Gibralter, No. 10______ 740 Honey Dew, No. 2%__ 2 45 Queen Ann, No.1 _____ 115 Gibralter, No. 2% ---_.190 Honey Dew, No. 2____ 1 85 Queen Ann, No. 2 _____ 125 Superior, No. 2% 225 Quaker, No. 2%______ 2 35 White Flame, No. 1 Supreme, No, 2% _-_ 2 40 Quaker, No. 2____.__ 1 80 and 2, doz._.._..____ 225 Supreme, No. 2______ 280 Quaker, No. 12. 1 10 Honey Dew, No. 21%__ 2 50 Honey Dew, No. 2____ 2 00 Honey Dew, No, 1__ 117% Ukelele Broken, No. 10 7 90 Ukelele Broken, 21%4__ 2 25 Ukelele Broken, No, 2 1 80 Curfew Tid Bits, No. 2 1 80 Quaker, Tid Bits, No. 10 ee 8 25 Quaker, No. 10________ 8 25 Quaker, No. 2%______ 2 35 Quaker, No. 2. 1 90 uaker No. 42000 1 10 Plums Ulikit, No. 10, 30% SruD 6 50 Supreme Egg, No. 2% 2 30 Supreme Egg, No. 2__ 1 70 Primo, No. 2, 40% SVT 1 00 Prepared Prunes Supreme, No. 2%_____ 2 35 Supreme, No. 2%, aan oo 2 00 Raspberries, Black Premio, No. 10... 8 30 Hart, 8-ounce Raspberries, Red Premio, Ne, 18... 8 75 Dareett, Woe 2 2 20 Strawberries Hunt, Superior, No. 2 2 35 CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 oz._ Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, smali____ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz.__.. Lobster, No. % Barimp 1 wet | Sard’s, 4 Oil, k’less__ 3 Sardines. 4 Oil, k’less 3 35 2 1 bor ree bo toto pith n ° Salmon, Red Alaska___ Salmon, Med. Alaska_ Salmon, Pink, Alaska_ 1 50 Sardines, Im. 4%, ea.6@13% Sardines, Cal ss 1 00 Tuna, % Van Camps, A 1 75 Se Tuna, 1s, Van Camps, doz. Tuna, %s, Chicken Sea, Boe 2 1 80 ee CANNED MEAT Bacon, med., Beechnut Bacon, lge., Beechnut_ Beef, lge.. Beechnut___ Beef, med., Beechnut _ Beef, No. 1, Corned ___ Beef, No.1, Roast ____ Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. Be>-fsteak & Onions, s. Chiii Con Car. is | Deviled Ham, %4s_____ Deviled Ham, %s____ Potted Meat, 4 Libby 48 Potted Meat, % Libby_ 75 BO tt OS bt et ee D0 DD wo So Potted Meat, % Qua.____ 65 Potted Ham, Gen. %__ 1 35 Vienna Saus. No. %_-. 90 Baked Beans Campbells 48s ________ 2 30 CANNED VEGETABLES Hart Brand Asparagus : Natural, No. 2... 3 00 Tips & Cuts, No. 2____ 2 25 Baked Beans 1 Ib. Sace, 36s, cs...___ 1 75 No. 2% Size, doz... 1 05 No. 10 Sauce__________ 4 90 Lima Beans Little Quaker, No. 10_ 7 90 Baby No 2 1 60 Marcellus, No, 2______ 1 25 Reber Soaked ________ 95 Marcellus, No. 10______ 6 00 Red Kidney Beans Wax Beans Choice, Whole, No. 2__ 1 70 Cut, Ne. 10 i Sat, NO 2 oe 1 35 Marcellus Cut, No. 10_ 5 60 Beets Extra Small, No. 2____ 2 00 Hart Cut, Nc. 10. 4 50 cart Cut, No. 2... 1 00 Marcel. Whole, No. 2% 1 35 liart Diced, No. 2__.. 90 Carrots iced: No.2 =. 95 Diced. No 10 4 20 Corn Golden Ban., No.2 -_. 1 35 Golden Ban., No.1 _.10 00 Country Gen., No. 2___ 1 Marcellus, No. 2.-____ 1 20 Fancy Brosby, No. 2__ 1 36 Fancy Crosby, No. 10_. 6 75 Whole Grain, 6 Ban- jam NO. 22 gs Peas Little Dot, No. 2__.___ 2 15 Sifted E. June, No.10 _ 9 Sifted E. June, No.2 __ 1 Marcel., Sw. W No. 2_ 1 45 Marcel., E. June, No, 21 Marcel., E. Ju., No. 10 7 75 Pumpkir. NO.10 4 75 wD, Soe 1 2 NO 2 $2% Sauerkraut Ne 10 + 25 No, 2% Quaker_______ 1 35 NO 2 oo Spinach No. Z Co 2 25 NO. 2 1 80 Squash Boston, No 3... 1 35 Succotash Golden Bantam, No. 2_ 1 75 Mart, No. 2. 1 55 Pride of Michigan____ 1 25 Tomatoes Ne. 10 6 25 No. 26 2 2 10 me. 2 2 1 55 Pride of Mich., No. 2% 1 35 Pride of Mich., No. 2__ 1 10 CATSUP Reeal 14 ov. doz. 1 38 Sniders, 8 0z.__...doz. 1 20 Sniders, 14 oz._____ doz. 1 85 Quaker, 10 oz.____Doz. 1 23 Quaker, 14 oz.____ doz. 1 50 CHILI SAUCE Sniders, 8 oz. Sniders. 14 oz. OYSTER COCKTAIL Sniders, 11 oz... 2 00 CHEESE Roquefort oo 70 Wisconsin Daisy ______ 14 Wisconsin Twin _____ 13% New York June, 1932___ 25 SAP Sago 48 Brick 15 Michigan Flats _____.. 13 Michigan Daisies ____ 13% Wisconsin Longhorn __ 14 Imported Leyden ______ 28 1 Ib, Limberger________ 18 Imported Swiss ________ 56 Kraft, Pimento Loaf___ 22 Kraft, American Loaf__ 20 Kraft, Brick Loaf______ 20 Kraft, Swiss Loaf _____ 23 Kraft, Old End, Loaf __ 31 Kra¥t. Pimento, y% tb._ 1 60 Kraft, American. % Ib. 1 30 Kraft, Brick, % 1b.____ 1 ¥ Kraft, Limbur., % Ib._ 1 31 Doublemint were en eee Peppermint, Wrigleys__ 65 Spearmint, Wrigleys__ 65 winey rae 65 Wrigley’s P-K__._._.. 65 PORDOITY) 208 65 CHOCOLATE Baker, Prem., 6 lb. %_ 2 30 Baker, Pre., 6 lb. 3 oz. 2 40 German Sweet, 6 lb. 4s 1 70 Little Dot Sweet © ip, 4G 2 30 CIGARS Hemt. Champions ___ 38 50 Webster Plaza ______ 75 00 Webster Golden Wed. 75 00 Websterettes ________ 37 60 Ciitog 33 50 Garcia Grand Babies_ 40 00 Bradstreets _________ 38 50 Oding 2 40 00 R G Dun Boquet____ 75 (0 Perfect Garcia Subl._ 95 00 Hampton Arms Jun’r 33 00 Rancho Corono_______ 31 60 Kenwav . i 20 00 Budwiser oo. 20 00 igabetg 20 00 Cocoanut Banner, 25 lb. tins___ 19% Snowdrift, 10 lb. tins. 20 CLOTHES LINE Household, 50 ft.______ 2 09 arppies Cord 2 9 COFFEE ROASTED Lee & Cady 1 Ib. Package (Cy ee 21 Boston Breakfast ____ 241% Breakfast Cup ______ 23% Competition = 18% ay ee 21% Matesic oo 30% Morton House _______ 324 Nedriow 27% Quaker, in cartons____ 2414 Quaker, in glass jars___ 29 Coffee Extracts MY. per 100. 12 Krank’s 50 pkgs._____ 4 25 Hummel’s 50, 1 lb.____ 10% CONDENSED MILK Kagle, 2 0z., per case__ 4 60 Cough Drops : Bxs. =mith Bros. 1 45 Ludens 1 45 Vick’s, 40/10c_________ 2 40 COUPON BOOKS 50 Economic grade_. 2 50 100 Economic grade_. 4 50 500 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, bulk Dee ne 14 Saltine Soda Crackers, 2 oD, peee Saltine Soda Crackers, 21D. pecees 26 Saltine Soda Crackers, 6% oz, pkgs._.______ 1 Butter Crackers, bulk 13 Butter Crackers, 1 lb. 1 72 Butter Crackers, 2 lb... 3 13 Graham Crackers, bulk 14 Graham C’s, 1 Ib._____ 1 90 Graham C’s, 2 Ib._____ 3 36 Graham C’s, 6% oz.___ 1 1 Junior Oyster C’s, blk. 13 Oyster C’s, shell, 1 Ib... 1 84 Club Crackers.__._.___ 1 86 CREAM OF TARTAR 6 ib. boxes. 35 ORIED FRUITS Apricots Evaporated, Ex Choice Cnoieg oe ag PianGara 2 15 Ex. Fancy Moorpack__. 25 Citron Si hor ge “et NANO 2 Aa iE ome aA ss siece a th sess i iE meet May 16, 1934 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING Packages, 11 o0z....-__.__ 14 Junket Powder __.._._ 1 20 Am. Family, “ee box... 5 05 Pio Junket Tablets ____._ 1 36 ae — : a Holland Herrin ag er lala : den apan i op Steers & Heif.___- Mixed, kegs ‘2195 Gala Nactha 100s 2ke Cl ~---------- Dates Good Steers & Heif.___- 10 Milkers, ‘kegs ____-_ 80 Wena White ie a a aan Imperial, 12s, pitted. 1 90 Med. Steers & Heif.____ 08 dan Hone, 100 hax ie eee 30@3 Imperial, 12s, regular_ 1 60 MARGARINE Com, Steers & Heif.____ 07 mie iio ca lt CU 4 Imperial, 12s, 2 lb.__.. Wilson & Co.'s Brands Pal Give 14 bak ae Imperial, 12s, 1 1b.____ Oleo Lake Herring law Ge. lak Gunpowder a i Veal 4 DDL, 100 ibe, Cameay 7 hex 3 05 one a 32 : to 11 P & G Nap Soap, 100@2 75 “*"C°Y ------------------ 40 Figs Goo 2 10 Sweetheart, 100 box___ 5 70 Calif., 24-83, case__.. 1 70 : MATCHES Medium Oo 08 Grandpa Tar, 50 sm. _. 2 10 Ceylon Diamond, No, 5, 144--_ 6 25 Mackerel Williams Barber Bar, 9s 60 Pekoe, medium ________ 50 coke Pasko ae Piel box._ : - eck ao 60 oe, fy. fat 6 00 Williams Mug, per doz. 48 s escent, 144 0 am ails, 10 lb. Fancy fat 1 50 i Evap. Choice __.----- 13% Diamond, No. 0---__- 500 Spring Lamb ___------- 18 " ee eT cn as Good 16 : a er 2 Safety Matches ee IAT 14 cme ae a ued Peel Red Top. 6 eress case 5 25 Poor 07 White Fish SPICES SF : Lemon, Dromdary, Signal Light, 5 gro, cs. 5 25 Med, Fancy, 100 lb._. 13 00 Whole Spices } 4 0z., doz._-_____.-_.110 Standard, 5 gro. cs.__ 3 75 Milkers, bbls, -_____-- 18 50 Allspice Jamaica______ @24 Medi one Orange, Drom : Mutton K K K K Norway-___ 19 50 Cloves, Zanzibar______ @36 Ch sig won ------------- 39 4 0z., dozen_________ 1 10 Good: 2 Dg] (8 ih: patie 140 Cassia, Canton @24 wan ce ------------__-__ 45 Citron, Dromdary, Medium 2.000 OG Cut Lunch 8 160 Gassia, 5c pkg., doz... @40 mney ---------________ 50 4 0z., dozen________- 110 MUELLER’S PRODUCTS Poor ___.. Boned, 10 lb. boxes_____ 16 Ginger, Africa ______ -- @19 agro e 9 OZ. 2 10 Mized_ No. 1. @30 paghetti, 9 oz.______- 2 10 Mixed, 10c ., doz.. @65 Twi Raisins Elbow Macaroni, 9 oz._ 2 10 Pork Nee onan” ~~ Pope Cotton, 3 ply aa 40 Seeded, bulk -~--_____- C% Eee Noodles 6 oz... 210 Loins. 12 SHOE BLACKENING Jutinegs, 105-110 _____ @48 Cotton, 3 ply balls______ 40 Thompson’s S’dless blk. 6% Egg Vermicelli, 6 oz..210 Butts -___---_-_--______ 12 2 in 1, Paste, doz._____ 130 >epper Black Sige Quaker s’dless blk.---- Egg Alphabets, 6 0z... 210 Shoulders ____-_______-- 09 +&E. Z. Combination, dz. 1 30 ee a na 2 1 of. 71% Cooked Spaghetti, 24c, Spareriba 07. + Dri-Foot, doz. -_.____ 2 00 : Quaker Seeded, 15 oz._. 7% 12) 6200 9°20 Neck Bones 03) Bizbys, doz. 1 30 Pure Ground in Bulk se VINEGAR Trimmings oo 06 SHindla, doz... gg Allspice, Jamaica __._. @18 | F.0O.B. Grand Rapids Cloves, Zanzbar ______ @23 Cider, 40 grain________ 18% California Prunes Jassia, Canton________ @22 White Wine, 40 grain 191% 90@100, 25 Ib. boxes __@07 Ginger, Corkin -__-__- @11 White Wine, 80 grain 21% 80@ 90, 25 lb. boxes -.@07% NUTS STOVE POLISH Mustard @21 70@ 80, 25 lb. boxes --@08% Whole PROVISIONS Blackne, per doz.____1 30 Mace Penang -______ Qn 60@ 70, 25 1b. boxes --@08% Almonds, Peerless ____ 15% Black Silk Liquid, doz. 130 Pepper, Black -_____- @20 WICKING 50@ 60, 25 1b. boxes _.@09%4 Brazil, large ________ 14% Barreled Pork Black Silk Paste, doz..1 25 Nutmegs —-___________ @% No. 9, per gros 40@ 50, 25 lb. boxes _.@10% Fancy Mixed ___._ 15 Clear Back..__. 16 00@18 00 Enameline Paste, doz. 130 Pepper, White -______ @30 No. 1; per poh Ce = 30@ 40, 251b. boxes_.@11% Filberts, Naples ____ 20 Short Cut, Clear_._...12 00 Enameline Liquid, dez. 1 30 Pepper, Cayenne ____- @26 No.2 jae. 1 25 20@ 30, 25 1b. boxes __.@13 Peanuts, Vir. Roasted 10 BE. Z. Liquid, per dez._ 1 30 Paprika, Spanish ____ @36 No, 3’ per areen nae : = 18@ 24, 25 lb. boxes _.@165% Peanuts, Jumbo _____ 11 Radium, per doz._____. 12 Peerless Rolls, er doz. = ecans, 3, star__________ 25 Dry Salt Meats Rising Sun, per doz.___ 1 30 Rochester, No. ? e ge Pecans, Jumbo _________ 40 DS Belles 20-25 10 654 Stove Enamel, dz._ 2 80 Seasonin Rochester, No. 3. a 2 = Hominy Pecans, Mammoth ______ 50 Vulcanol, No. 10, doz.130 Qnii Powde 1s 62 Rayo, per doz... a Pearl, 100 Ib, sacks___- 3 50 ‘Walnuts, Cal, ______ 14@20 Stovoil, per doz._______ 300 Celery Salt 1% ed ee ie 7 ae 07 Lard Sian 4 oa > 2 Pure in. tierces________ 07 Onion “0 1 35 Bulk Goods l 60 Ib. tubs ____- advance % Ge oe 1 35 WOODENWARE Elb.Macaroni, 20 Ib.bx. 1 35 50 Ib. tubs ___- advance 4 SALT Ponelty, 3% 0z.___.___ 3 95 Baskets Egg Noodle, 10 lb. box 1 26 Salted Peanuts 20 lb. pails ____-advance % WOU Gerad Ramis witches Goan 4 cx Bushels, Wide Band, Honey, NOt 10% 101b. pails __...edvance % Colonial, 24, 2 lb.__--_ [toa i. oF wood handles_______ 2 00 12—1 Ib. Cellop’e case_ 1 25 5 Ib. pails _____ advance 1 Colonial, 36-14% __.-- 1 26 Mitjoram! i én. 50 Market, drop handle_. 90 Pearl Barley 1p. pails _-.-- advance 1 Colonial, Iodized, 24-2125 savory 1'0ox.. 7 ;, Market, single handle. 95 me 00 Compound, tierces _-_ 07% Med. No.1, bbls.-__- 6 oy ig oe Arne Cee 1 60 Barley Grits---------- 5 00 Compound, tubs _______ GS. Med Not 106 bh 106 aoric 1% oa a. ont, ge 8 60 @hester ea 4 50 Shelled Farmer Spec., 70 Ib.-_ 1 00 ee Oe oe 7” Splint, medium 7 50 Almonds 20 39 Packers Meat, 50 Ib._. 85 Spit, smaiy 6 50 = Spanish, 125 a Sausages Cream Rock for ice , Lentlis oe. ly, cream, 160 Ib., each 8% fe eee ‘ey if Butter Salt, 280 Ib. bbl. 4 00 eet Beebo Pecans, salted -_________ 45 Frankfort aes 413 Block, 50 Ib.--_________ 40 Kingsford 24/1 210 Barrel, 10 gal. each___ 2 55 : Walnut, California -.. 48 pork _............ 15 Baker Salt, 280 Ib. bbl 380 powa, bags, per 100..3 95 2 t° 6 gal., per gal.____ 16 Tapioca Tongue, Jellied -.------ 32 6,10 1b. per bale. 93. Argo."b4 7 lb. pkes.__. 1 58 = Pearl, 100 lb. sacks_.-. 7% iecdehese [oO 4a eee i ee te lc ae tein es! l!.LhmlmDmDmLULU,LUmUcCcUcClUcr;DllllUCUCle le OO 9 Ib. bags, table 45 1 oe ears 10 et Gatvas oe Dromedary Instant -.. 3 50 MINCE MEAT lgat Gan 2 60 None Such, 4 doz..___- 6 20 at. Galvanized _____ 2 85 Quaker, 3 doz. case... 2 65 Smoked Meats 14 qt. Galvanized _____ 3 10 ‘ i 2a. » Gloss 12 : Jiffy Punch Yo Ho K Hams, Cert., 14-16 lb.__16 qt. Flaring Gal. Jr._ 5 00 : o, Kegs, wet, lb. 16% . i Argo, 24, 1 lb. pkgs 14 1 aden Cote 4 25 Hams, Cert: Skinned Ss yy 12 si oon ‘—- 2 26 0 qt. Tin Petry 4 00 Assorted flavors. 16-18 Ib. ——___——-- @16 — dant ik ae te 7 a Ham, dried beef nf p dene : part aay raps OLIVES Plain Knuckles ___-___-@22 ‘MOR ONS Silver Gloss, 48, 1s__.. 11% Mouse, wood, 4 holes___ 60 Quaker, 24 4 oz. cases 1 87 5 Elastic, 16 pkgs.______ 138 Mo ‘ EVAPORATED MILK > ae 24 744 : 55 California Hams __---_- @10 FS Ti 50 lbs use, wood, 6 holes_. 70 Quaker, Tall, 10% oz. 2 85 Tich vit ” cele slid 3 rt Picnic Boiled Hams__-.@16 BloDiIzED| eer ey 282 Mouse,tin, 5 holes... 65 Quaker, Baby, 4 doz... 143 7 Bi (tho * pm C8 4 3 Boiled Hams _________- @23 : FI OO rence tscreeene 1 00 Quaker, Gallon, % dz._ 2 85 * S@'. Blass, each--—_- oo Minced Hams @12 iy Ne Eat, SOE 1 00 Carnation, Tall, 4 doz. 2 95 Bacon 4/6 Cert._____--@17 Mouse, spring_________ 20 Carnation, Baby, 4 dz. 1 48 OLIVES—Stuffed aa EEE SYRUP = Dion, = 2 , . Quaker, 24 2% oz. es. 1 87 — Es Carn Tubs tman’s D’dee, Quaker, 24 4 oz. cs.-_ 2 75 ee VV 0 tea co 2 - aa 295 Quaker, 24 5 oz. cs... 355 Boneless. rump__.--@19 00 | MEDICAL jee Hoe eee Median te a7 Pet, Baby, 4 dozen_-_145 Quaker, 24 71% oz. es. 4 55 iste Blue Karo, No. 10... 314 Smal] Galvanized. re Borden’s, Tell, 4 doz.- 295 Quaker, 24 10 oz. cs. 5 95 we Bad ara NS ae a6 6 75 Borden’s, Baby, 4 doz. 148 Quaker, 12 32 oz. es... 7 88 Liver Red Karo, No. 5, 1 dz. 3 59 1 Gallon glass. cach 1 80 Beef... 10 ‘ee Run’g, 32, 26 oz. 2 4) Red Karo. No. 10 "3 46 Ww Calg 2 a Bo | wigs case late 2 30 oe eee Re ashboards FRUIT CANS Pore 07% = iodized, 32, 26 oz.--_-_ 2 4) P nner, Globe |. 5 50 Hive cass ote 2 30 Imit. Maple Flavor Giese Single-_________ 6 25 Ball Mason PARIS GREEN Orange, No. 1%, 2 dz. 2 87 7728S, single__________ 6 00 F. O. B. Grand Rapids we 34 Orange, No. 3, 20 cans 4 34 Double Peerless_______ 8 50 One pint ------------ 2. 32 sia BORAX Noite aan biccioeens 7 50 me quart rr en______ 50 ao. 12 40 er wanes ius Rae oe 4 te co... et 7 25 Mason Can Tops, gro. 2 Fancy Head --------- G30 143. 10 ox. packages..._.440 Kanuck, Ease ean___. 4 75 96, % lb. packages___. 4 00 Wood Bowls FRUIT CAN RUBBERS PICKLES Grape June 13 in. Butter _________ 5 00 Presto Red Lip, 2 gro. ue Welch. 12 quart case__ 4 40 7 * noe wcaaiea 9 00 carton —__-.._...._.._- Welch j 5 Mm. putter Presto White Lip, 2 Sweet Small Postma Biscu': Go. WASHING POWDERS Welch, a om on 2 30 i Rite, 25 00 gro. carton__--------- 83 1, and C, 7 oz., doz... 92% 18rolls, percase _.....210 Bon AmiPd., 18s, box. 1 90 Paw Paw, quarts, doz. 2 80 12 rolls, percase _____- 1 39 Bon AmiCake, 18s_--- 1 65 ‘ 18 cartons, percase ___ 2 35 Brillo -_-__--____---_-- 85 GELATINE 12 cartons, per case ___157 Big 4 Soap Chips 8/5_. 2 30 __WRAPPING PAPER Jell-o, 3 doz._-__---—-- 1 80 Dill Pickles Chipen, We ———-—- 2° COOKING OIL Nore, Manilla, white__ 05 Minute, 3 doz.--------- 405 Gal. 40 to Tin, doz.--_ 8 20 Climaline, 4 doz.----- 3 60 Masole NG t ee... 06% Knox’s, 1 dozen_----- 225 39 oz. Glass Thrown_._. 1 50 Grandma, 100, 5c_--___ 3 50 vine 4 4 Butchers D F___._ 06% Jelsert, 3 doz...------- 1 40 Grandma, 24 large.__. 3 50 Giast 08 mn “ ton 06 SALERATUS Snowboy, 12 large ---- 1 80 Tee cae doz._-_---_- $60 Kraft Stripe... 09% PIPES Arm and Hammer 24s_ 1 50 See oe - = ; = f ons, 1 doz.___ 6 00 62 EY 2 a an uh Z. te ie Oe Pe Lux Flakes, 50 small__ 4 80 Lux Flakes, 20 large_. 4 65 YEAST CAKE Old Dutch Clean., 4 dz. 3 40 Mastic, J dow. 27 JELLY AND PRESERVES PLAYING CARDS SAL SODA Octagon, 968 ---------- 3 90 TABLE SAUCES Sunlight, 3 doz. -_-____ 2 70 Pure, 30 Ib. pails____-- 260 Blue Ribbon, per doz. 450 Granulated, 60 Ibs. cs..1 35 Rinso, 24s ------------ 480 Lee & Perrin, large... 5 75 Sunlight, 1% doz. --___ 1 35 (mitation, 30 lb. pails.160 fRicycle, per doz.------ 470 Granulated, 18-2% Ib. Rinso, 40s_ -.---------- 295 Lee & Perrin, small_._ 3 35 Yeast Foam, 3 doz.___- 2 70 Pure Pres., 16 0z., dz... 180 ‘Torpedo, per doz.----- 2 50 packages ___.__----- 115 Spotless Cleanser, 48, HOppen 2. 160 Yeast Foam, 1% doz... 1 35 12 oz. Apple Jelly, dz. 95 : - 20 02. -_-_--__-____-_.. 3 85 move) Ment 2 40 13 oz. Mint Jelly, dz. 1 60 Sani Flush, 1 doz.__-- 225 Tobaseo, smali_._.____ 3 75 7 oz, Cranberry Jelly, dz 90 Sapolio, 3 doz.___.___- 315 Sho You, 9 0z., doz.__. 2 00 PoP CORN Spegaee donanau PM ACL Leg OT a7 eee comeeeeney A 1 25 COD FISH Sunbrite, 50s______-___ 2 of, Ga —__ 5D ’ — JELLY GLASSES ae = a 125 Mother Ann, 1 lb. pure 25 Wyandot. Cleaner, 248 160 Caper, 2 oz -._._______ 3 50 % Pint Tall, per doz.__-. 25 Red Star, per doz..__.__ 20 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M, A. Mittleman, Detroit. Vice-President—Arthur Allen, Grand Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice-President — Fred Nedwick, Sag- inaw. Vice-President—Richard Schmidt, Hills- dale, Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Rapids. See’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Olsee, Grand The Shoe Fitter as a Capitalist The comments on our editorial, “The Menace of the Minimums,” show that there was some alarm as to the pos- sibility of rating the shoe fitter down to the status of being an ordinary clerk who hands out packaged goods and serves a robot function at retail. But along came one letter indicating that there was a dearth of competent help available for shoe stores. This mer- chant said: “It is hard to get proficient and pro- fessional help. There have been a lot of people out of work for years and I am afraid many trained men have left the shoe business. When we ad- vertised for men two or three years ago, we feared the mob that crashed our doors. To-day we cannot get job seekers who are competent at. their craft. We have men getting $50 and more per week on the floor and they are worth every bit of it to us. There is going to be a genuine scarcity of salesmen when business shoe store picks up. The only solution is the old one of training men from the ground up. Our shoes have to be fitted, not The must be faced now while there is time.” merely merchandised. problem We hope that the latter comment is the inward expression of many a mer- chant who sees that his future depends upon the type and character of the salesmen he has in his store contacting the public. Codes are all right as media for bus- Iness recovery but that limitation of hours and measurement of wages on an hour basis has its faults. The work of the man one the floor, in a profes- sional sale of a pair of shoes, is not to be measured by the same measuring stick as the work of a man at a ma- chine in a shoe factory. Believe it or not, a so-called expert in personnel administration paid a newspaper man a visit and expounded his work as follows: “You are now working a 35 hour week and in the total year that rep- Divide that into the pay that you are getting resents 1700 hours of work. and you will see that on an hour basis, you are as well recompensed as the doctor, the lawyer and the professional man in any line. This is a new day and a new deal and if we measure labor on the hour basis, we’ve got to do the same thing with you.” The rising wrath of the newspaper man, while listening to this scientist of the new robotism, finally broke out “% am in and: he said: business for MICHIGAN myself and I have capitalized myself at $200,000. Good business should clear 10 per cent. on its capital prior to the deductions. It is true that I am not making $20,000 in cash. Far from it. The modest sum that I take out is my cash profit for the year’s work. Out of it I must keep myself and family and must constantly maintain my efficiency through study and mental and physica! development. “The preferred stock that I hold in myself as a company is not paying any cash dividends at the moment. It is work in this line and live an interesting life and I am my preference to compensated in my contacts and the part that I play in national life. I am getting rare dividends in appreciation and in future possibilities. “My third issue of stock is common, at present not paying any dividends be- cause the craft of newspaper men to which I belong is a trade that must be learned following a long apprentice- ship to prove capacity. I belong to the common caste of newspaper men and as such take my recompense in the fellowship of that trade. “In the last analysis I am getting a return in money as well as in satis- factions on the capital that I have in- vested in myself. For the moment I am not satisfied with its cash return but that will correct itself. It may be true that I can step into some other held and get all the dividends in cash. Perhaps I wouldn't like its duties, ob- Fgations, responsibilities and absence of those things that I think are worth- While in a well-rounded life. “So get the carry your price per hour theory back hell out of here and to the mechanical field where the man and machine work together: and as for that I have put into this werk for practically hours, desk hours are not all every hour awake has its mental toil and responsibility to the work in hand.” Now, by the same token, when retail. ing becomes more professional, the man who knows his work and contin- ues to study and continues to learn will be worth more for what he knows in his head and can transmit to the customer than the worker who is The re- tail shoe fitter who capitalizes his own measured on the hour basis. abilities gets paid off in cash, preferred dividends and common dividends and is a happy man indeed. He transmits that happiness to the store and to the customer and never considers him- self a wage slave. That day in shoe selling is fast approaching and we wel- come it: for better appreciation of the use and services and fashions of foot- wear will command a higher price for the article and give to the store profits in cash and prestige and to the custo- mer a profit in pleasure and comfort.— Boot and Shoe Recorder. —_~2-<-__ A new coupling is said to permit joining of straight, plain pipe without grooving, threading or beveling. High tension strength, effective sealing at pressures up to 4,000 pounds is claimed. —_~2->—_____ Be it ever so humble there’s no place like home for hearing what people really think of you. TRADESMAN Hardware Man’s Place in Small Ap- piance Business*. (Continued from page 14) easy to tell her more (because there’s a lot more to tell) about a deluxe auto- matic iron and make a $6.95 sale in- stead of $3.95. And that kind of a sale will give you more profit—will put a better product to use—will give you a satisfied customer. You, above all merchants, must have satisfied customers. As compared to department stores drawing store traf- fic by the thousands from large areas, a great many hardware stores do al- most all their business with old friends “just around the corner.” They come back again and again, year in and year out—you must them You sell them hundreds of net items— replacement parts on the old. keep satisfied. There are some statistics available on community ing that the average dealer does busi- ness with only about 250 families. I imagine that the community hardware retailer has a somewhat larger number of regular customers but he too has electrical dealers indicat- some kind of an average figure of these “satisfied customers” that are his bread and butter, this number of regular customers will Even a small increase in mean a lot to such a store. Good sell- ing with clerks that know how will help increase these regular customers. But good selling also includes other things beside the story the clerk tells. It means good promotion as well—and that term “promotion” embraces every- thing imaginable. It means a clean well-lighted store. It means good displays—not only a better use of store—a the displays that we and other manu- facturers are glad to send to vou free, but the use of some brain work in dis- playing related objects. For example, if it’s spring cleaning time and you are displaying soaps and brushes, the vac- uum cleaner belongs there, too. When you're showing cutlery and other kitchen gadgets, display toasters and percolators just as you'd talk toasters when a comes in woman to Duy a bread knife or a percolator. Direct mail is another way to help increase that 250 or 300 families with whom you do business regularly. The other 200 you want live in the same neighborhood, use the things, go right past your store. So try to reach them—think about them—their same THE MICHIGAN SHOE DCALERS MUTUAL FIRE MUTUAL BUILDING LANSING micHIGAN OUNDNESZ TABILITY are symbolized by | MUTUAL May 16, 1934 problems and how your store and your goods will help them. But I’m getting into a story on ad- which will turn out to be a sermon with a text that says, “Don’t Be A Dead Merchant.” Because if you are, you shouldn’t be in any business— vertising not even the small appliance business. 3e like the merchant in Dagenham, England, who, when he died, kept on doing his job, On his tombstone (and this is a true story) there was carved this epitaph: Here lies John Steere, Who, when living, brewed good beer. Turn to the right, go down the hill, His son keeps up the business still. Live and die like that merchant—and you will have had a real place in the small appliance business. ————— ee Reviving the Blanket Codes A general revival of NRA blan- ket codes is reported being con- sidered by Administration offi- cials in connection with their in- tention to terminate many spe- cial industrial codes that offer complicated enforcement prob- lems. If these codes were permitted to lapse without a substitute, a new wave of wage cutting and length- ening working hours might result, which would wipe out manv of the results of the NRA, it is feared. With the blanket codes re- vived, however, minimum wage and maximum working hour pro- visions, and the ban on child la- bor, could be continued, while en- forcement would be greatly sim- plified for local compliance agen- cies. The procedure for such a re- vival of the blanket codes is still indeterminate. There are many who feel that an appeal to busi- ness men to recommit themselves to them voluntarily may not be successful. Another method would be for the President to use his prerogative under the Recovery Act to change codes on his own initiative. The complicated fea- tures in many codes could then be supplanted by a standard set of simple rules applicable to all business enterprises not specifi- cally exempted from the NRA and not otherwise under code control. INSURANCE INSURANCE COMPANY Te ze f ; = j wt: BGM May 16, 1934 MICHIGAN TRADESMAN 23 OUT AROUND (Continued from page 9) Mr. Widdicomb cleaned up this situa- tion and placed the wholesale grocery business on a stable basis. With him 30 days meant 30 days—not 33 or 36 days. Remittances had to be made by the trade in paper par at the Grand Rapids banks. He went down to New York and got working agreements with Havemeyer, of the American Sugar Refining Co., and John Arbuckle, of the Arbuckle Coffee Co., which gave the grocery jobbers an assured profit on sugar and package coffee. He was the originator of what was known in those days as the equalization plan. The wholesale grocery trade of Mich- ingan has never known a greater dip- lomat and business organizer than Wil- liam Widdicomb. Although a fuller portrait of Mr. Widdicomb would be of unquestioned interest at this time to those who never knew him at all, it would be difficult to make it effective because of the deli- cacy and the simplicity of his traits, It would call for a hand like his own—so capable of firm and_ straightforward, yet reserved and decorous, delineation. One may, however, be pardoned for yielding to the impulse to set down, more or less at haphazard, a few of those impressions of his life and char- acter which impressed me during the forty-five years I had the pleasure ot his acquaintance. The first of these is, perhaps, that of his loyalty in the friendships he formed. So aristocratic a spirit would naturally not form such relationships loosely, but he was exclusive mainly in the presence of the commonplace, and some kind of distinction in mind or na- ture or breeding was a prerequisite to the awakening of an interest which, nevertheless, within the suggested lim- itation, was conspicuously tolerant. His friends were of as many kinds as the marked individualities they were apt to possess naturally imply. Yet it was always you and not your capacities or aquisitions or achievements which in- terested him. An formed, he always treated as a positive source of enjoyment, and he cultivated it in this sense. It is quite impossible to associate the idea of sentimentality with him, Effusion was a stranger to his native reserve, and his expressions of all kinds were eminently self-con- tained. But his friends came to know that in trouble of any sort—from ordi- nary difficulties, from the depreciation of others, for example, to such sorrows as those of bitter bereavement—his ef- fort to render help was instinctive, sus- tained and successful. He was himself a veteran in such experiences with which the warfare of human life is so thickly strewn, and mere contact with his fortitude, was automatically, con- solation. intimacy, once All of which implies that his social side was uppermost. No one was ever more companionable, because precisely of this fundamental friendly quality so thoroughly felt as to be independent of specific expression, and constituting thus the ideal basis for the interchange of real views, sentiments and ideas on all sorts of subjects, without danger of misconception. Conversation on these terms he especially delighted in, probably stimulated by the conscious- ness that gave at least as much as he got out of it. It needed no excuse of occasion, no buttress of incident or other topic; only, the moment it ceased to be sincere and serious in an intel- ligent sense, he lost interest in it and his contribution promptly ceased. Nat- urally, thus, he was not one who “shone” in those excesses of what is called general conversation which real- ly resolve a company into an orator and auditors. His antipathy to the commonplace made him a little rest- less perhaps, with all varieties of bores. And in this category, also, the face- tious man—a type that has become ex- tremely prevalent with us of late years, doubtless through a distorted view of what constitutes humor — eminently belongs. Facetiousness had to have an edge on it, a joke had to be a good joke, a story had to have a real point, to pass muster with him. The flat was in his eyes not so much an aggravation of the low as a variety of it. His own wit was conspicuous—and it was con- spicuously wit—rather than humor. Partly this was because of a constitu- tional indisposition to effusion, to ex- pansiveness, and partly because, as a corollary of this, he was impatient of surplusage. For artistic expression of all kinds he cared less than for the truth of state- ments and their value, although he had a cultivated man’s appreciation of the imaginative field, and his acute sense and judicial soundness were reliable guides here, as elsewhere, and prompt- ly detected the meritricious on the one hand and appreciated the excellent on the other. He was essentially a busi- ness man, and where it was applicable he invariably took the business point of view. His training and proclivities were in his handling of whatever sub- ject he treated. He was a great reader and his talks about letters were person- al and penetrating. The classics of his own tongue were familiar friends to him, and what he read of the current product was its substantial part. His taste was sure and based on the stand- ards: but it was catholic and uninter- ested in heated and superfine discrimi- His only style—and it was very much his own—was the exact en- velope of his way of thinking. It sought no external graces and eschew- ed the figures of speech, although it had great personal savor and a truly nations, combined with economy. It was the acme of well- idiosyncratic energy, bred simplicity, argumentative cogency and as clear as a bell, because he sim- ply never experienced mental confu- sion. If he reached that point, he stopped thinking and resorted to more knowledge. Public questions of a fundamental and civic character, notably those re- lating to government, interested Mr. Widdicomb greatly, but less in a spec- ulative than in an analytic way. Good government for him was what secures justice through order. Beyond that he was too much of a skeptic to be a par- tisan. Good citizenship was, however, as definite an ideal with him and as rig- orously and self-sacrificingly followed as his social ideals, which were emi- nently those of the “gentleman,” ac- cented now and then with a slight edge of punctilio, Altogether, one always noted a mind and nature impatient of the superficial and the crude, distrust- ful of ill-regulated enthusiasms, liv- ing habitually on a high plane, rather pointedly neglectful of those who did not, and a convinced devotee of sim- plification in both thought and life. If a thing could not be simplified, he be- came incurious about it and distrustful of the quality of its attractions for Withal a great admirer of law and order and sufficiently schooled in others, philosophy, as well as in all fields of general culture, but temperamentally an Aristotelian and morally a stoic, the inner spirit that fused these traits and talents into a particularly idiosycratic individuality, it was impossible to char- acterize. The effort I have made to assist my mercantile friends to obtain the reim- bursement most of them have coming to them through the illegal action of the Treasury Department in forcing merchants who sold nut oleo to con- tribute $6 per year for the privilege without any authority for so doing, has suggested some thoughts which I feel justified in playing up in this depart- ment. The first thought is the unfairness of the Government in compelling the mer- chant to observe the statute of limita- ions, which in dealings with Uncle Sam When the Govern- ment makes a mistake and collects miilions of dollars without any author- is only four years. ity for so doing there should be, in my opinion, no resort to the statute of lim- itations to deprive the merchant of the return of the money he paid under co- ercion, for which there is no justifica- tion in either law or equity. I have lit- tle respect for any man who withholds paying his obligations until they are outlawed. Why should I have any respect for a Government which col- lects money illegally and then hides behind the statute of limitations to avoid making restitution for the wrong done under the specter of heavy penalties for non-fulfilment? Another feature which I feel like ‘condemnning in the strongest terms I know is the failure of the Treasury De- partment to notify its victims that they have been penalized unjustly and in- vite them to apply for the return of their money with as little red tape and If this had been right—millions of delay as_ possible. done—and done merchants would now be in possession of the money illegally withheld from them by a government which insists on the enforcement of its demands with a mailed fist. Those merchants who send an appli- cation for reimbursement before June 30 will receive $6, covering the pay- ment they made to the Department from July 1, 1930, to July 1, 1931. Hastings, May 5— While working out my sales tax return for this month and after taking off the various ex- emptions we are entitled to, such as the four cent state and federal tax on gas- oline, it has occurred to me that if we e are exempt from paying sales tax on the tax on gasoline that we should be exempt from paying it on the tax of various other items which are taxed by the Government, such as the tax on oleo, cigars, tobacco and cigarettes, which tax amounts to sixty cents on each carton of cigarettes alone Per- haps this matter has been passed on by the tax board, but if it has I have not heard of it. It does not seem logical, however, to be exempted on the gas tax and not be on the tax on cigarettes, tobacco, etc., which runs into a lot of money for eveyr dealer. I would be pleased to have you give me your opinion on the above in your paper or by fetter. | thank you for your many kind deeds for the mer- chants. Charles H. Hinman. It is the contention of most mer- chants that taxes on oleo, cigars, ciga- rettes, tobacco, etc., are exempt, and they have accordingly deducted them from their reports, Columbiaville, May 12—I read in the Tradesman to-day the following: Re- tailers employing less than five people and doing strictly a local business with- in one community in towns under 2500 population are at present exempt fromm all provisions of the Code, including fair trade practices and assessments. We are in a town of about 500, but, in addition to dry goods, groceries and hardware, we also sell coal. We would Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small dispiay adver- tisements in this department, #4 per inch. Payment with order is required, as amounts are too small to open accounts. IWILL BUY YOURM ERCHANDISE FCR CASH Dry Goods, Clothing, Shoes, Ready-to- Wear, Furnishings, Groceries, Furniture, Hardware, Etc. Will buy entire stock and fixtures, or any part. Also short :eases taken over. All transactions confidential. Write, Phone, or Wire LOUIS LEVINSOHN Phone 27406 655 So. Park St. Saginaw, Michigan FOR SALE—Hardware and farm im- plement business in a good town and farm community. Good business for the right man, Good reason for selling.. Ad- dress No. 640, c/o Michigan Tradesman. 640 INN—FOR SALE—MODERN RUSTIC INN—On junction of main highways from Salt Lake City and Denver to Jackson Hole and Yellowstone Park. Twenty-six- room inn, with cabins, coffee shoppe, and camp cabins. Wonderful scenery, hunt- ing, and fishing. L. W. Sargent, Daniel, Wyoming, 646 There is a real opening for a hardware store, also furniture and house furnish- ing store in real live city north of Grand Rapids. We have the ideal location. Please do not reply unless you are amply financed, Address No. 647, c/o Michigan Tradesman. 647 Drug Stoeck-—Old, well-established bus- iness, Fully stocked, Always kept clean, due to door wall cabinets, On account of death court orders this stock must be sold before May 26. Look it over, at 35 Division — Sidelights on Business Conditions in Southwestern Michigan (Continued from page 1) turers the most of its product from the raw material. It buys silk from Italy and makes the thread used by the vast number of special sewing machines, operating at high speed by expert women and men. It has tts own bleaching and dyeing department. also makes the cartons and boxes in which the finished product is shipped. Busi- ness was reported increasing and some being Asked about the NRA code, the super- departments were expanded. intendent said they had no fault to find with it, believing it a benefit to the textile industry. Three Oaks has been largely built up through the operations of this com- pany. Although the founder of this large industry is gone, he has left a rich inheritance to the community. About all of the four hundred em- ployes of the company are local resi- dents, and all seemed to be happy and The local bank occupies a part of the factory site and is housed contented. in a beautiful building, a part of which contains the main offices of the com- pany. Branch offices are located in New York, Chicago and San Fran- cisco. Thus from a turkey quill was built up a fortune of millions. E. B. Stebbins. —_~22.___ Roosevelt Favors Copeland Bill Pressed by demands of con- sumers organizations, President Roosevelt has let it be known that he expects Congressional ac- tion upon the revised Copeland bill now on the Senate calendar. This bill supersedes the original “Tugwell bill,’’ and was reported favorably to the Senate on March 15 Since that time, despite the bar- rage of objections and proposed amendments already introduced —Sen. Goldsborough of Mary- land has already introduced four- teen—the President is said to be insistent that early action be tak- en, and food and drug officials have been called to the capitol to scan and analyze the objections and amendments already filed. The Democratic leader of the Senate — Robinson — has_ been asked by the White House to ex- pedite the bill in every way pos- sible, and Senator Copeland is reported to be heartily in favor of advancing the bill on the calen- dar. The revised Copeland bill now has the full approval of the Food and Drugs Administration. Fol- lowing are the principal provi- sions of the bill now before the Senate for amendment and pas- sage. These provisions are not included in the present Food and Drugs Act: Prohibits false advertising. Permits regulation of cosmetics by requiring them to be truthfully sold and by outlawing those dangerous to health. Prohibits traffic in foods which are dangerous to health. The present law permits regulation of dangerous foods only in the event that the poison is added. For purposes of effective administra- tion of this requirement, S. 2800 authorizes the establishment of tolerances for, or the total prohi- bition of, added poisons. Proscribes the use of poisonous containers for foods. ‘Requires that food products be prepared and handled under con- ditions of reasonable cleanliness. Forbids traffic in confectionery containing metallic trinkets, said to be a menace to the health of children. Forbids the use in foods of un- certified and impure coal-tar col- ors and would require the declara- tion of added colors in all foods where the use is not ordinarily ex- pected by consumers, except that artificial coloring of mature citrus fruits is permitted without label or other declaration. Proscribes slack-filling and the use of deceptive containers for foods and drugs. Provides for the promulgation of standards of identity and a reasonable standard of quality for foods. A standard of quality is authorized by the present law for canned food only. Requires the labeling of un- standardized foods to disclose the ingredients by name except col- orings and flavorings which may be declared simply as coloring and flavoring. Requires the informative label- ing of special dietary foods. Prohibits traffic in drugs which are dangerous to health under the conditions of use prescribed on the labeling. Sets up special protection to consumers against drugs liable to deterioration. Requires that antiseptics, disin- fectants and the like possess a def- inite germicidal power and fulfill their promises under the indicated conditions of use. Authorizes control by licensing, but a license can only be required when public health cannot be oth- erwise protected. Provides for factory inspection and the pro- curement of records needed to prove Federal jurisdiction. Authorizes executive seisures of imminently dangerous foods, drugs and cosmetics. Provides for increased penal- ties, but exempts publishers from a charge of false advertising when they supply information identifying the advertisers. Authorizes the Federal courts to enjoin repetitious offenses. The fourteen amendments to the act introduced by Sen. Golds- borough of Maryland are those sanctioned by the Associated Grocery Manufacturers of Amer- ica. — Strikes Strengthen Wagner Bill. Prospects The rapidly increasing number of local strikes and strike threats is overburdening the existing con- ciliation agencies to such an ex- tent that a breakdown of their work in the near future is clearly foreseen by individuals in touch with the situation. Should a public statement to that effect be made by leading conciliation officials while Con- gress is still in session, it is expect- ed that the Administration will urge a quick passage of the Wag- ner labor disputes bill in a form that will provide greatly increased power over both employers and labor organizations for a rehabili- tated National Labor Board. Leaders in industry and A. F. of L. officials are equally opposed to the creation of a National board strong enough to enforce decisions against both parties. Thev are reported eager to delay positive action until Congress ad- journs. However, in view of the in- creasing militancy of law-defying union members and the equally determined opposition of many business men to further conces- sions to the infamous cohorts of union labor, prospects are that the Administration may yet be voted “full powers’ over industrial rela- tions within the very near future. >> Temporary Decline in Steel Pro- duction The slight drop in steel opera- tions reflected in this week's ad- vance estimate by the American Iron and Steel In:titute does not necessarily indicate that the spring peak in steel production has passed. The present decline confirms the view of various steel experts that the recent bulge in produc- tion was largely artificial, but that the advance buying stimulated by price increases was not sufficient to insure volume operations in the industry throughout the second quarter. However, the threatened tie-up of ore mining operations may fur- nish another stimulus and cause advance manufacturing of steel ingots at least to the full extent of the contracts on the companies books. In addition, heavy speci- fications early in June are likely to cause another bulge in produc- tion, provided the contemplated changes in the steel code do not modify the three months’ time limit on contract specifications. —_~+--—___ The Recession in Light Industries After a short spurt of activity in primary textiles markets fol- lowing NRA approval of produc- tion curtailment in the silk indus- try, the volume of business in many consumers’ goods lines has dropped off again and continues subnormal. Since the drop in prices in these liens thus far has failed to stimu- late demand, many mills and fac- tories are shutting down and price quotations are frequently merely nominal, since they are not being tested by substantial buying. Although production curtail- ment plans are being considered in many lines of industry, this is not likely to bring more than tem- porary relief from present condi- tions. A more normal employ- ment of the industries concerned either could follow a new general price stimulus or it would have to wait until retail prices too have been lowered sufficiently to stim- ulate a new wave of consumer buying, many believe. 2.2 >_____- The Building Revival Campaign Hopes of stimulating a revival of activity in the heavy industries through amendment of the Secur- ities Act so as to permit a large volume of new financing have been severely curtailed by the in- adequate character of the Fletcher amendments. The program to stimulate the building and renovation of homes and other dwellings outlined in the President's message, on the other hand, went considerably be- yond earlier expectations. If the full program is imple- mented by appropriate legislation in Congress it is held likely that considerable modernization and some new building would start by summer. The full benefit, how- ever, would not be felt until next spring, many feel. Insurance of shares and possi- bly deposits in building and loan associations is the provision re- garded as most likely to divert funds to home building within the near future. ——_—>---2___ Don’t Risk It They walk beneath a ladder, Without becoming sadder:: They sit thirteen at table, As often as they're able. They spill the salt—these fellers— From coffin-shaped saltcellars, Served by a cross-eyed waiter, Which makes the risk the greater. Green tie and peacock’s feather They dare to wear together; A funeral approaches, They run between the coaches, Who do? Who do? Fools do—maybe you do. Better not tempt a hoodoo! * ees TS SSS we aaa ca ee eee ee oS 4 7-7 “eGR 4s 7% THE VEGETABLE HOUSE [lej3:t\iow sd-t10)-0 2):42-0 ste) a ere) FRESH VEGETABLES EXCLUSIVELY Wholesale Distributors of HOME GROWN AND SHIPPED-IN VEGETABLES VAN EERDEN COMPANY The only exclusive Vegetable House in Western Michigan 201-3 GRANDVILLE AVE. GRAND RAPIDS, MICH. A Big-Profit Sales Stimulator Priced at: 20 cents per dozen delivered ATS RED STAR YEAST 2 cakes for 5c Grown from Grain Tat ZAR RED STAR YEAST AND PRODUCTS COMPANY ol Oy eeeie Fresh Compressed Milwaukee, Wisconsin Strictly Independent — Since 1882 P R I NT I N G THE TRADESMAN COMPANY operates a complete commercial printing plant, and would welcome you as a customer. e @ Take a good look at this NEW ATTRACTIVE : = pen ee Pa penta ee money for you. You sell this Tea by the ' package—rather than by weight. And you can sell it for a lower per package price. PMB - Large numbers of young customers are going to R take advantage of this opportunity to purchase a a quality Tea at a lower unit cost. Cater to this be demand. Display Tender Leaf Tea. Mark the el price plainly. Push it in every way. You'll do more business than ever on Tea. TENDER LEAF TEA A Product of CHASE & SANBORN Division STANDARD BRANDS INCORPORATED Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS , -MI1ICfHtkEIGAN KEEP SUPPLIED WITH LILY WHITE FLOUR “The flour the best cooks use”’ VALLEY CITY MILLING COMPANY Portland — Grand Rapids — Kalamazoo — Traverse City Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan Wholesale Only Wholesale Only SEEDS FARM SEEDS INOCULATION SEMESAN Bulk GARDEN SEEDS Packet Vegetables and Flowers We Specialize in LAWN GRASS and GOLF COURSE Mixtures INSTANT SERVICE Write for our special prices ALFRED J. BROWN SEED CO. Telephone 9-4451 25-29 Campau Ave. GRAND RAPIDS, MICHIGAN GOOD REASONS WHY YOU SHOULD STOCK ee Nhe brand eae | ids. maintain ae seven modern You Now Stas ~nAND a ai ex TARE Rola 2 Michigan facto- BISCUITS ries for the can- ning of products grown by Michi- gan farmers. . A complete line of canned vegetables and fruits. > MAY BE BOUGHT Y - ry, WITH CONFIDENCE SPRINGTIME CANDY SUGGESTIONS AND SOLD Toasted Nutkins_____ 10 lb. Caddy on oe oes. 12 > see Cocoanut Sticks _____ 10Ib. Caddy Italian Bon Bons ____14 1b. Caddy Sally Gaudaces _-.-11]b.Caddy Spiced Jelly Strings 13 lb. Caddy AVAVE I T ie! P R I D i> Spiced Jelly Drops ___13 lb. Caddy Candy Butternuts____11 lb. Caddy Spi : piced Jelly Beans ___17 lb. Caddy Fruit Tablets_______- 14 lb. Caddy Lemon’ Drops 13 lb. Caddy | Orangettes _________ 13 lb. Caddy Champion Chocolate : Tip Top Jellies____-- 13 lb. Caddy is 12 lb. Caddy Assorted Cream Anise Squares _______ 15 lb. Caddy Waters ___.- 121b.Caddy Cocoanut Bon Bons__10 Ib. Caddy EVERY ITEM A POPULAR SELLER Order From Your Jobber National CandyCo.,Iinc. PUTNAM FACTORY Grand Rapids, Mich. ~~~ — Quaker Products Quality sl Purity --- Flavor A few of the many items packed under this popular brand. CANNED FRUIT CANNED VEGETABLES PRESERVES DRIED FRUIT PEANUT BUTTER COFFEE SPICES SALAD DRESSING Sold by Independent Dealers Only. LEE & CADY