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Fifty-first Year GRAND RAPIDS, WEDNESDAY, JUNE 27, 1934 Number 2649

 

 

 

 

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Sherman's March to the Sea

Sg gr ge gr gr gr ag ag” a”

 

Our campfires shone bright on the mountains Then cheer upon cheer for bold Sherman
That frowned on the river below, Went up from each valley and glen,
While we stood by our guns in the morning, And the bugles re-echoed the music
| And eagerly watched for the foe; That came from the lips of the men:

When a rider came out from the darkness For we knew that the stars in our banner
{ That hung over mountain and tree, More bright in their splendor would be,
And shouted: “Boys, up and be ready, And that blessings from Northland would greet us
For Sherman will march to the sea.” When Sherman marched down to the sea.

 

Then forward, boys, forward to battle!
We marched on our wearisome way,
And we stormed the wild hills of Resaca;
God bless those who fell on that day!
Then Kenesaw, dark in its glory,
Frowned down on the flag of the free,
But the East and the West bore our standards,
And Sherman marched on to the sea.

 

 

SAMUEL H. M. BYERS.

 

| Still onward we pressed, till our banners Oh! Proud was our army that morning,
Swept out from Atlanta’s grim walls, That stood where the pine darkly towers,
And the blood of the patriot dampened When Sherman said: ‘“‘Boys, you are weary;
The soil where the traitor flag falls; This day fair Savannah is our!”
| Yet we paused not to weep for the fallen, Then sang we a song for our chieftain,
Who slept by each river and tree; That echoed o’er river and lea,
| We twined them a wreath of the laurel And the stars in our banner shone brighter
As Sherman marched down to the sea. When Sherman marched down to the sea.
{
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Fifty-first Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself,

 

 

DEVOTED TO the best interests of business men.
SUBSCRIPTION RATESareas follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent:
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, << ao Postoffice of
Grand Rapids as second class matter under Act of
March 3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Printed by the Tradesman Company, Under
NRA Conditions

 

 

Side'ights on a Dozen Southern Mich-
igan Towns
a
Hillsdale—Hillsdale is a beautiful
forest city located over hills and dales.
It is the county seat of one of the best
agricultural counties of the state. The
business section adjacent to the court-
house square is unusually triangular
and the stranger within its gates is
quite apt to lose his bearings. The
city has a beautiful municipal building,
just across the street from the Federal
postoffice building. Its business blocks,
schools, churches and many fine homes
are evidence of the days of prosperous
advancement. A number of factories
are located here, producing auto spe-
cialties, dies for steel presses, also win-
dow and door screens. Also there is
located here the Stock flour mill, one
of the largest in the state. Employ-
ment here is not yet up to normal.
Charles M. Storer, grocer at 41 West-
wood street, is rebuilding and enlarg-
ing his store, so at present business is
carried on at some inconvenience, but
when plans are completed he will have
one of the most convenient stores in
the city. Hillsdale is not without the
chain stores, in fact it has a “full hand”
of them, which makes it difficult for
the home merchants to get ahead. The
college here is the oldest in the state.
For many years it was conducted as a
denominational institution of the Bap-
tist faith. I was told that some 500
students were enrolled this past year,
and that for some years the college
has been undenominational,
Quincy—Quincy is a fine old coun-
try town of 1200 people, located on
M 112. It is quite citified in one way,
as it sports two mail carriers to wait
upon its people. It must be the post-
master had an extra strong pull with
the postal department, as I have not
learned of any other town of this size
having mail delivery to the homes and
business places. Three home food mer-
chants survive the onslaught of the

Drove
South from here, calling upon several!
country merchants, among them A. V.
Waterbury, who has taken the Trades-
man several year. When he read of
the oleo refund, the editor of the
Tradesman prepared his claim and he

two national food monopolies.

received a two year refund of over
fourteen dollars. Like a good neigh-
bor, he notified merchants in nearby
villages and at country crossroads and
helped several to get the refund. Out
of several of these, whom I called
upon, one of them subscribed for the
Tradesman. The others, having re-
ceived their refund maney, were not
appreciative enough for the service
rendered them to give a trial subscrip-
tion and get acquainted with a pub-
lication that would teach them to be-
come more successful merchants.
However, we are pleased to say that
all merchants are not so ungrateful,
and are ready to go out of their way,
as Mr. Waterbury did, to help others
and to recommend the Tradesman as
a valuable partner to any merchant.
Pittsford—I had been in the village
of Pittsford but a few minutes, when
one of the leading merchants. intro-
duced me to the editor of the local
newspaper, K. A. Eldridge, who for
several years was a grocer of this vil-
lage. Editor Eldridge instructed me to
convey his best wishes to Editor Stowe
and his wife, of the Tradesman, which
he quotes frecuently in his own paper.
Arthur C. Reek conducts a Red and
White store here, having a fine stock
of general merchandise and reports a
satisfactory trade. There are few mer-
chants who have been as long in active
trade as W. H. Chesley, who started
here as a clerk for S. W. Lyon in 1882.
Five years later he was admitted to
partnership, which continued up to
1914, when Mr. Lyon died and since
then he has continued the store alone,
having always carried a stock of gro-
ceries and drugs. Mr. Chesley has
acquired three farms nearby and is an
extensive dealer in livestock, as well as
being vice-president of the local bank.
He also holds interests in other loca!
enterprises. Three years ago he was
made a life member of the Masonic
fraternity, he having been a member

 

over forty years. His lodge dues cease
during his remaining years.

Hudson—Hudson is one of the nicest
little cities in the state. In former
years it had considerable manufactur-
ing of various kinds, but the principal
industry now is the large milk con-
densary of the Pet Milk Co. This
city was the boyhood home of a num-
ber. of men who have achieved fame
in the sphere of business, politics and
literature. Among them is Edward
Frensdorf, now holding an important
Federal appointment of his party. He
has long been a leader of the democrat

  

27, 1934

party and its nominee for governor.
At his home [I find that Edward Frens-
dorf stands high among his neighbors
and business associates, and leaders of
his party would have profited much if
they had sought his counsel more. If
I remember rightly, the editor of the
Tradesman spent his boyhood here,
and no man in the business circles of
the state is better known than he or
stands higher in the estimation of
Michigan merchants. Hudson was also
the home of the poet, Will Carleton,
who attended country school a few
miles East of town and later attended
the Hillsdale college. -Tradition has it
that he spent all his spare time as a
“the bookstore of Wm. T.
Stowe, father of Editor Stowe, reading

boy in

every new book which came to the
stcre during the early 60s.

Addison—The little village of Addi-
son is more of a trading center than I
expected. The Central Supply Co. has
a large general store, such as one sel-
dom sees to-day. They carry a large
stock of general merchandise, hard-
ware, farm implements and formerly a
stcck of furniture. Swartout & Lewis
carry a good stock of groceries and
meats, and have served the people here
for many years. A large flour mill,
erected in the early days, is driven by
the power of Bean creek, the village
being built about the mill pond. Be-
low the dam is a beautiful public park.
Somerset, on M112 has one large
general store, and at Somerset Center,
two miles West on this route, both
cater largely to tourist trade. Business
in this section is reported much better
than a year ago.

Adrian—Adrian is a fine city of
12,000.
industries,
largely turned to auto parts, and not
much fencing s beng produced. There
is also a large plant which manufac-

It is noted for its wire fence

which at present have

tures door and window screens. It is
quite an industrial center when times
are normal. At the head of Main
street is an imposing city hall. Directly
in front of the building is a granite
statue, life size, of a Michigan woman
who won National recognition during
the civil war, Laura Smith Haviland, a
pioneer in this locality. She founded
the Raisin academy, located near this
city, in the valley of the Raisin river.
Her religious faith was that of the
Quakers, and she wore the garb of
that society. She is so posed by the
sculptor, seated in a chair, and the
kindly expression of her face is shaded
by her Quaker bonnet. She was an
ardent believer in education and
though the academy she founded in
1839 has long been closed, she was in-
strumental in getting the state to estab-
lish a school and home at Coldwater to
care for unfortunate children. Adrian
has a full hand of chain stores. Many

  

Number 2649

of the home merchants can match their
stocks and selling methods, but all ad-
mit there is little if any profit. Most
merchants think they are getting on
quite well if they can keep even, but if
prosperity is ever to return, there must
be a profit in doing business. One
thing is certain, and that is, as long as
the people of Adrian or any other city,
spend their money with the greedy
chain stores, they cannot expect to see
a rise in property value and wages for
the home people.

Brooklyn is a. fine country village,
with a boulevard park in the center of
its wide main street. I was told that
the local bank came through the de-
pression well by limiting withdrawals
of deposits to actual needs. Among
the leading merchants are L. C. Bar-
stow and David Walker, both carrying
large stocks of general merchandise.

Clinton—On my drive to Clinton, I
passed over the Irish Hils and through
the finest scenery in the Southern
part of the state. The country is well
wooded, with many ‘beautiful lakes
nestled among the hills. In Clinton I
was told there was not an empty store
or dwelling. A large woolen mill here
has been operating day and night
shifts for some months, producing
khaki fabric for the Federal Govern-
ment to provide clothing for the young
men in the CCC camps. The mill has
a large government order for woolen
cloth for overcoats, which will keep it
operating for many more months.

Tecumseh—Tecumseh is a fine old
town bearing the name of a _ noted
Indian Chief. Here is where Henry
ford recently completed a replica of an
old flour mill upon the dam across the
Raisin river. He is said to own sev-
eral thoumsand acres af land near
here and the watermill will be used in
converting soy beans into a manufac-
tured product for accessories to his
automobiles and trucks. A large over-
shot waterwheel has been installed. It
is built of steel and is about sixteen
feet in diameter and six feet in width.
On the outer rim of the wheel are
cog teeth, which engage a pinion upon
the main shaft that drives the ma-
chinery. About forty h.p. is available.
Men with tractors were busy grading
and landscaping the grounds, giving
employment to several men, while a
large force are tending the fields of
his many acres. The greedy chain
stores find a hearty welcome here as
they gather the profits on trade and
send it away daily. This makes it un-
profitable to the home merchants, who
have always been loyal to the com-
munity and spent their profits here
when they were given the patronage
of the citizens. Who ever heard of
these chain stores spending: any of
their profits where they get it? They

(Continued on page 17)

 

 

 

 

 

Lines of Interest to Grand Rapids
Council

This smell the odor of

printers’ ink because we received a let-

ter from Editor Stowe congratulating

May never

us on our decision to take a temporary
vacation, but as he is only the owner
and editor we may be able to get by
with this one article.

We felt that an emergence from
retirement to chronicle the U.C.T. pic-
nic which was held in Townsend Park
Saturday would not be out of place
because it was really a grand and
glorious affair. So many funny things
happened and the crowd enjoyed them-
selves so much that we just had to
blow off about it.

A beautiful day dawned on June 23
to go down in the history of the Coun-
cil as one long to be remembered by
who were fortunate enough to
be able to attend the affair.

A cavalcade of cars pulled out of the
city at 2 o'clock for the popular park
well loaded with all the necessities for
a real picnic.

Section “A”, consisting of grove and
ball ground had been reserved by chair-
man Tom Fishleigh so that the tables,
benches etc., were already arranged for
the reception of the picnickers.

After the arrival of the crowd the
tables were soon loaded with baskets,
packages and boxes containing mys-
to be disclosed

those

terious somethings
later,

Games and contests were started at
2:30. There were foot-races, ball-
throwing contests, bean-guessing ex-
ercises, nail-driving and balloon-blow-
ing contests which furnished real fun.
In the nail-driving contest the ladies
furnished with light hammers,
three fine finishing nails and a piece
of hard oak. The first lady that drove
one of the three nails completely into
the hard wood without bending it won

were

a prize. When signaled to start one
thought he was in an old fashioned
basket factory. Yau'd be surprised

how some of the ladies can mangle a
hammer. Following the nail-driving
contest, long cucumber balloons were
produced and each contestant given
one. The ladies participated ‘first. The
contest consisted of blowing the bal-
loon so full of wind that they would
burst and the first one who exploded
a balloon won a prize. No doubt some
of the ladies will be rather silent for
a day or two because of lack of breath.
When the men contested one got a
general view of every map that has
faced a camera since the day of its
The attempt to burst the
balioons did not improve any of the
countenances. Tom Fishleigh won the
contest for men and when his balloon
let go it set him back on his heels
from surprise. With all the hot air
that salesmen are supposed to possess,
very few showed up efficiently in the
contest.

The most important athletic event
of the afternoon was the big ball game

inception.

MICHIGAN

between Gil Ohlman’s “Dirty-Feet”
and Charles Ghysels “No Sox.” An
odor of brimstone and sulphur perme-
ated the air from the time bats were
crossed until the end of the game.
Each captain was profuse in his pe-
culiar method of coaching. The op-
posing pitchers were Tom Fishleigh
with his famous back-throw delivery
and Clarence VanDen Berg with his
long sweeping grass-hoppers.

The game progressed inning after
inning without any outstanding hap-
pening, except the steady scratching
of the scorer’s pencil, until Gil Ohlman
smacked a short single and tried to
stretch it into a triple. Upon approach-
ing the keystone sack he observed
second-baseman Barclay about to do
something to his progress. Things
looked decided to slow
down and park at second. When he
began to put on the brakes something

bad so he

grabbed and he threw two shoes or at
least off both shoes. With all
the wear and tear on his gear he was
declared out.

As we looked upon the motly mob
we were almost inclined to assume that
we were in the midst of a nudist col-
Long-clout Holman looked like
a swashbuckling seaman, Carl Ding-
man wore rolled up pants legs and suc-
ceeded in getting a skinned knee, Clare
Vanden Berg’s fair, blond complexion
absorbed the violent rays of old Sol,
and was his face red! Paul Schmidt
was half naked because he played with-
out a hat and Harry Nash continued to
disturb the peace by acting as umpire.
Charley Ghysels kept cool and did not
remove his shirt. We understand he
had forgotten his undies so necessity
demanded formality. No-hit Saxton
struck at a fast, slow one is still won-
dering what happened to his cigar
stub. Jake “Whale Back’ Vanden
Berg gave the rooting section a few
lessons in dishing out raspberries and
Jerry Wagner became exhausted from
marking down scores. Many other not-
ables deserve favorable mention but
time demands we make no more com-
ments,

As a natural sequence supper fol-
lowed the ball game. The ladies had
piled the tables high with food of all
kinds. There were eats like nobody’s
business and the coffee and ice cream
made a meal complete for the hungry
bunch that no self respecting tramp
would pass up.

Bob Groom and Lee Lozier, mem-
bers of the prize committee distrib-
uted prizes for no reason at all. In
other words, they endeavored to give
something to everyone even though it
was but their good wishes. They were
accorded a razzing vote of thanks be-
cause they awarded the scribe a box of
spaghetti without a hook to string
it on.

After all the dishes—they were not
eaten—had been packed away the tired
but happy crowd gradually drifted on
their way and when darkness prevailed
all that remained of the picnic were the
heels off Gil Ohlman’s shoes and mem-
ories of a beautiful day and a wonder-
ful outing. Notgniklip.

—~- >

Do not brag. Possibly some ances-

tor helped to burn witches.

heels

ony.

TRADESMAN

SECRETARY’S REPORT

Of the Michigan State Pharmaceutical
Association

Another year has come and gone;
a report must be made. This year’s
report as usual covers a hectic year’s
activity. In making this, my final re-
port, I am almost tempted to cover
previous years’ activities but I am fear-
ful that this would be superfluous.

The past year, not being a legislative
year, if it folowed the usual precedent
would be a very quiet year. However,
such does not appear to be the case.
There have been many problems that
your officers have had to answer. The
problems of N.R.A.—establishment of
code authorities—the problem of repeal
of the 18th ammendment and the many
peculiar situations surrounding the
distribution of liquor and its place in
the drug store—the problem of cut
rates and stabilization of prices—the
matter of finances been a
major problem.

All of these matters have been tack-
led by your officers in an honest effort
to do a good job. Duncan Weaver as
President has been alert and on the
job all the time. He has worked in-
tensely, as his report shows.

 

has also

The Executive Committee has had
an extra amount of work. Under the
chairmanship of Dr. Cichanowsky,
they have carried on and we feel have
also done a good job. The extra effort
of taking over the responsibility of the
annual convention has been a lot of
work. We feel this also has been well
done and that this convention will
show the interest they have taken in
their work.

The chairmanship of the Trades
Interest Committee was accepted by
Mr. Drolet when Mr. Gillispie was ap-
pointed on the Board of Pharmacy.
Much of the work in straightening out
the liquor situation was loaded on Mr.
Drolet and I am sure that his report
of these activities will be equally inter-
esting.

The membership committee, under
the leadership of E. J. Parr, has laid
the foundation of a future that at this
time can hardly be understood. He has
succeeded in organizing county asso-
Ciations in nearly every section of the
state. This means co-operation among
those who in years past were com-
petitors, but who have now learned are
not competitors but  co-operators.
When this system covers the state we
will then have associations that really
represent the views of the independent
druggist and they will be heard, to-
gether with their brothers from the
other States and when this big com-
bination speaks, those in authority in
Washington and in Lansing can have
no doubt as to whom they represent.

Your officers have worked this year
without compensation. They have paid
their own expenses. Such a condition
should not exist. For several years it
has been apparent that a more com-
plete centralization of activity should
prevail. A full-time secretary and an
association with ample funds and a
central office is possible, and such a
set-up should be accomplished. A cen-
tral office with sufficient help and with

June 27, 1934

the responsibility of publishing of a
state journal should go a long way
toward placing the state association on
a par with those of other states. I am
confident that this should be and can
be accomplished.

There are now two National associ-
ations; one the commercial and one
professional in character. There is only
a nominal affiliation between these two
and the state associations which are
now organized in each state. Mem-
bership in state asociations is based on
various requirements. In no case does
state association carry
with it any rights to membership in the
National association, except by pay-
ment of extra fees. This being true,
it is quite impossible for registered
pharmacists to express their views as
individuals or as a profession on any
valid basis. It was demonstrated that
the present arrangement could not
function properly during the past year
—witness the establishment of the
Drug Institute and the accompanying
fees—a duplicate of state association
dues. What is needed to-day is a con-
solidation of national associations and
state associations in one _ federated
group. Membership in the state asso-
ciation, whether being in local county
units or with the state as a whole,
should carry membership in the larger
group. This could be worked out quite
similar to the organization of the
American Medical Association and far
greater results could be accomplished
at far less cost and in a more efficient
manner than under the present ar-
rangement.

membership

I am presenting to the Resolutions
Committee for their consideration the
following resolution:

Be it resolved that a consolidation of
the American Pharmaceutical Associa-
tion and the National Association of
Retail Druggists be urged and that the
consolidated group combine with the
state and territorial pharmaceutical as-
sociations into one group or federation
with membership in the former de-
pendent on membership in one of the
latter and active members be limited
to registered pharmacists and that a
report on this resolution be transmit-
ted to both National associations.

It is quite evident that the Nationa!
retail drug code authority, as now con-
stituted has no connection with the
state associations, but rather with dis-
trict code authorities direct. It seems
as if the various state association could
and should be made a clearing house
for code information and this could be
accomplished if such information
would be distributed to state associ-
ations in addition to local authorities.
I present this also or your approval.

In the matter of distribution of 10
cent sizes of nationally advertized
products in over sized packages should
be condemned unless such merchan-
dise be available to independent retail
druggists as well as chain stores.

In the matter of stabilization of
prices much has been accomplished.
Much can be accomplished in the fu-
ture and much must be accomplished
if we are to succeed. All sales must
carry a profit. If the NRA is to rule
all commercial business, this fact must
be taken home to Washington so
strongly and so forcibly that there will
be no question as to the ruling.

 

 

 

 

 

 

 

 

 

   

June 27, 1934 MICHIGAN TRADESMAN 3
These are serious times. Serious oo cn oan into effect about fifteen manufacturers ther tests and the full effects of it are
thoughts and comprehensive action Duncan Weaver, expenses______ “50 of drugs, soaps, tooth paste, shaving seen, revisions of the scheme will be
must be carried through if we are to on ae PB cream and other drug store items have in order. The general feeling was,
exist. The druggist on the corner must Duncan ‘Weaver, expenses _—_——- ie announced lower list prices, together however, that further cuts can be ex-
be more concerned wth political mat- ie cee 742 with full and minimum retail prices. pected as companies feel the brunt of
ters. Honest men must be elected to Duncan Weaver, expenses ce 4.00 Although about 50 per cent. of the competition from “key” organizations
public office. Men who know the right . a Furs, pp ici AR ene 276 industry still clamors for full resale that have reduced quotations.
and honest thing to do and have the leat ied boii ia eamuaeats aan ban price maintenance, competition has The most recent reduction by a large
courage to do it. Only in this manner stamp tax on 42 checks... 84 made the holding of these quotations aspirin producer, for instance, will

can we enacted

that will deal honestly with our busi-

expect to have laws

ness and with our citizens.

The present sales tax has taken
thousands of dollars toll from your
pockets. I have no argument. with

political leaders who simply must have
public money in order to carry on, but
I must object to a system that makes
our business the goat for the uncol-
lectable tax on small sales. Either the
tax must be reduced, or our bracket of
collection must be changed.
tinuation of the

A con-
will
simply bankrupt the small merchant.
It is up to you men to see that this
matter is rectified in the next Jegis-
lature,

present system

For me to say in making my last
report that. |
years I have spent as your Secretary
would be false.

have not enjoyed the

I have come to know

hundreds of druggists by their first
names. [ am well acquainted with
their problems. I have been in their

stores in many cases and I know their
families. These friendships I will long
cherish. But I am called on to main-
tain my own business, to devise some
system place
money in the cash register so that the

where I can enough
sales tax, the gasoline tax, the school
tax, the head tax, and many more can
be paid and I can not give the neces-
sary time to the Secretary’s office. I
hope that each member will give his
and I
that we can arrange to have that suc-

support to my _ succesor hope
cessor a full-time man. I want to thank
each and every druggist in Michigan
for the support you have given me in
the past and can only say that I have
enjoyed every moment of it.

The financial report is as follows:
Treasurer’s Account
teceipts
hand...

Balance on 397.60

 

 

 

 

Check from Secretary....._.__-.. 100.00
Check from Secretary._______..___ 125.00
Check from Secretary__..._._...._.. 100.00
Check from Secretary._...___-_. 100.00
Check from Secretary_...__._____ 100.00
Check from Secretary_ 100.00
Check trom Secretary. =. 50.00
Check trom Secretary: <3 100,00
Total Receipts ___-.____ So Se $1,172.60
Disbursements
DRLD A. postage oS 666.00
R. A. Turrelel, salary account____ 200.00
R. A. Turrell, conv. expense____ 21.22
WwW. Ss. Dawton, postasce 9 50.80
Sec. of State, report.._____ As 2.00
NLA LR Dy: annual gues oo 25.00
Edna L. Barker, stenography___ 104.00
Greeland Press, printing________ 11.80
R, A. Turrel, phone-telegrams__ 7.19
Dunean Weaver, postage, ete.__ 10.50
DR pA postare oc 60.00
RK A. Turrel. telegrams... 2. __ 5.99
Greeland Press, ‘printing ________ 2.00
Rm A. Purrel, postage. 6.00
G,. A. Harring, secretary dues____ 5.00
Duncan Weaver, telegrams ___- 4.05
Greeland Press, printing________ 6.75
Rogers Printing Co., cards______ R75
R. A. Turrel, salary, petty cash__ 120.00
Croswell Jeffersonian, printing__ 3.61
Cc. N. McNaughton, bonds________ 10.00
Duncan Weaver, expenses_______ 8.60
Duncan Weaver, telegrams______ 5.85
BF Patt, teieeramis. 1.69
R, A. Turrel, telegrams 10.81
DEBRA. nostage oo 60.00
Greeland Press, printing__.____-- 20.o1
Croswell Jeffersonian, printing__ 2.06
Dunean Weaver, expenses___-_-- 12.00

Total Disbursements __-- __ $1,095.46

 
 
  

 

Isalanece On Eisnd S (7.14
Secretary’s Cash Report

teceipts ae
Cash on hand 8 127.70
Dues 118 members at $ _ 265.50
Dues 82 members at 3.00_____ 246.00
Dues i4 members at 1.50 = LiE00
Dues 120 members at 1.12% ____ 135.00

Cash from impounded funds______ 39.66

  

 

 

Dues 3 members at $4.50... 13.50
Total Cash Received.___..______$ 938.36
Disbursements
Cheek to Preasurer.... S$ «100.00
Check to Treasurer. 125.00
Cheek to Treasurer... SCs«1000. 00
Cheek to Treasurer... 100.00
(Check tO Treasurer... 00.00
Check to Vreasurer 4 00.00
Creck to Treasurer d0.00

Croswell Postmaster, stamped en-
copes 2 16.70
Western Union, telegrams________ §.12
Check to Treasurer. = = 100.00
H'ederal tax on checks______ . 40
Hotel Olds, committee expenses__ 16.22
Certificate Participation ___...__ 40.04
Unpaid check bank holiday______ 3.00
Total Disbursements _________ $ 856.48
Balance On Hand =~ = | | wl.SS

 

$ 938.36
Petty Cash

Receipts
Balance on hand...) $ 6.75

 

Cash from Treasurer... _ 20.00

HOt Cash 2000 $26.75
Disbursements

Telegrams, phone and postage____$ 6.75

Telegrams; 0 3.76

Stamped Envelopes ee | eee

Total Disbursements gato
Overdrawn

$27.21

 

 

Recapitulation
Cash on hand, secretary's account__$81.88
Cash on hand, treasurer’s account__ 77.14

 

Overdrawn,
Total

Cas 46
balance on hand____. _~_.$158.56

R. A. Turrel, Secretary.
——_~.-->______
Drug Trade Faces Price Reductions

petty

Angered because the suggested mini-
mum resale prices of a number of drug
product manufacturers do not permit
what they consider a reasonable oper-
ating margin, drug retailers all over the
country are demanding reduction in the
list prices of producers, according to
reports here yesterday.

At the same time, the refusal-to-sell
plan of manufacturers, who intend to
boycott those stores offering goods be-
low the suggested has
aroused the opposition of a small num-
ber of distributors, with the result that
the Federal Trade Commission, on the

minimums,

appeal of these stores, is now investi:
gating the practice.

Manufacturers are welcoming the
commission’s investigation, as they are
most anxious to find out whether this
effort on their part to stabilize prices
is legal. If it receives the commission’s
sanction, it is expected that a
many manufacturers will
up the scheme.

great
more take
- The trend to lower manufacturers’
list prices and resale quotations was
expedited by the approval of the pro-
vision in the Retail Drug Code prohib-
iting sales manufarturers’
Since that went

below the
list price per dozen.

an impossibility. The result has been
that, in addition to lowering list prices,
manufacturers have suggested mini-
mum resale prices, usually not more
than 21 per cent below the full resale
quotation carried on the package. In
this manner they admit the impossi-
bility of obtaining the full price, but at
the same time they attempt to set a
limit below which will

stores not go.

their refusal-to-sell
plans, they reserve the right to with-
hold their products from those distrib-
utors who below the suggested
Between the manufacturers’

According to

sell
minimum.
list price and the suggested minimums
there is a leeway of about 12 to 15 per
cent., which manufacturers feel it is
necessary for stores to have in order
to recover at least part of their costs.
Operating expenses for the average
drug store range around 28 per cent.,
while the difference between list prices
and full resale quotations is around
33 per cent.

however,

Retailers, particularly in

competitive and

“pine-board” stores are numerous, in-

areas, where chains
sist that the suggested minimums tend
to become the average level and that
under those circumstances they cannot
Accord-
ingly, they want manufacturers to re.
duce their list prices further,

possibly operate at a profit.

How much further price reductions
in the industry will go is a debatable

question, according to unbiased ob-

probably be followed by other manu-
facturers in the field,
full minimum

In general, the and

resale prices are as follows: 50 cents
and 39 cents; 35 and 28 cents; 25 and
19 cents: and 12 cents. Of
course, some of the price-cutting or-

and 15

ganizations bring these levels down to
the manufacturers’ list prices.

The effect of the price stabilization
program will be to level out the entire
range of prices, so that in a year’s time
the average family will have paid
slightly less on their drug bill, pro-
ponents of the scheme say. Consum-
ers may not be able to obtain some of
the very low quotations previously of-
fered, but at the same time they will
not be paying the previously top levels
on some products, it was held.

William J.
—_+--_____

Jim Flack, a milkman, dashed into

Enright.

a drug store one cold day recently
ith about two inches of wood project-
ing from his mouth and gurgled help-
lessly to the astounded druggist. Ex-
amination disclosed an all-day sucker
frozen to Jim’s teeth. The wood was
cut off and copious application of hot
water released Flack’s mouth from its

sticky vise,

——_>+
Evidently a Hard Case
“Do you know your wife is telling

around that you can’t keep her in
clothes?”
“That's nothing. I bought her a

 

 

 

servers. It was thought that as the home, and I can't keep her in that
price stabilization plan undergoes fur- either.”
Marbles Rubber Balls Jacks
Base Balls Golf Supplies Tennis Supplies
Playground Balls Shelf Papers
Seed-Disinfectants Insecticides
Bathing Supplies Goggles
Soda Fountain Supplies Waxed Papers
Picnic Supplies Paint Brushes
White Wash Heads Kalsomine Brushes
Turpentine Varnishes Enamels
Brushing Lacquer Etc., Etc.
a
Sundries Now on Display in Our Sample
Room. Come look them over.
A
Hazeltine & Perkins Drug Co.
Grand Rapids Michigan

 

Ma
-

 

 

MICHIGAN

TRADESMAN

 

June 27, 1934

 

MOVEMENTS OF MERCHANTS.

Bros. succeed
Neal Kruithof in general trade:

Lansing—The Crouse Dairy Co. has
changed its name to the Crouse Cream
Co.

Nashville—R. A. Stuart succeeds
Mrs. G. M. Belson in the bakery busi-
ness.

Detroit—The Velvet Specialty Co.
has reduced its capital stock jfrom
$25,000 to $1,000.

Fremont—The Fremont State
has increased its capital stock
$25,000 to $50,000.

Detroit—The Detroit Metal & Rub-
ber Co. has reduced its capital stock
from $12,000 to $4,000.

Vermontville—The | Barber
Bank has increased its capital
from $25,000 to $50,000.

Sault Ste. Marie—The Sault Savings

3entheim — Berens

3ank
from

State
stock

Bank has reduced its capital stock
from $100,000 to $80,000.
Detroit—The Timken-Detroit Axle

Co. has reduced its capital stock from
$33,842,100 to $32,965,500.
Detroit—The Brownie Food Co. has
organized with $10,000 capital
stock, of which $3,500 is paid in.
Detroit—The Rodman Coal Co. has
been organized with a capital stock of
$50,000, of which $35,000 is paid in.
Park — The Tuxedo
Pharmacy Co. has been organized with
a capital stock of $1,000, all paid in.
Lansing—The Harvin Ice Cream Co.
has been organized with a capital stock
of $25,000 of which $20,350 is paid in.
Detroit—The Jacobson Quality Shoe
Co. has been organized with a capital
stock of $5,000, of which $1,000 is
paid in.
Flint—Cummings

been

Highland

whole-
sale auto supply dealer, has reduced
its capital stock $300,000 to
$77,000.

Iron Mountain—The Commercial
Bank of Iron Mountain has increased
its capital stock from $100,000 to
$200,000.

Fenton—The Genesee Tool Co. has
been organized to make tools and dies.
The capital stock is $25,000, with
$4,000 paid in.

Detroit —- The Household Paper
Products, Inc. has been organized with
a capital stock of $60,000, of which
$40,000 is paid in.

Alma—The Central Michigan Co-
operative Elevator Co. has been organ-
ized with a capital stock of $16,670, of
which $1,000 is paid in.

Detroit—The Motor City Display
Service, Inc., has been organized to
display and advertise merchandise in
retail stores. Tihe capital stock is
$1,000 all paid in.

Detroit—The Associated Business
Service, Inc., has been organized to do
book-keeping and general office serv-
ices with a capital stock of $60,000, of
which $40,000 is paid in.

Burnips—John Hoeksema, who has
for a number of years conducted a
hardware store at this place, has pur-
chased the hardware and lumber stocks
of W. J. Buer & Son, at Dorr. He will
conduct both places.

Milford—Frank T. Kennedy, shoe
dealer, died from heat prostration
while on his way to Salisbury, Md. He

Brothers,

from

had been in Milford thirty-five years,
and was sixty-two years of age. He
was a member of the Elks and the
Knights of Columbus. Burial was at
Howell.

Lansing — Misses Dot and June
Green, formerly with the Scheidt res-
taurant, have opened a coffee shop and
restaurant at 1205 Turner street, in
what was formerly the Breisch com-
pany’s offices. The place has been com-
pletely altered and equipped for the
new business.

Lapeer—Michael J. Carey, 88 years
old, retired business man of Lapeer,
died Monday from old age. He was
born in Limerick, Ireland, and came
to Michigan when 4 years old. He was
associated with the Stephens Lumber
Co. and went into the general store
business for himself in 1875, retiring

in 1920.

Iron Mountain—Purchase of the in-
terests of the Northern Fruit Co., of
Iron Mountain, Frank and Quinto Val-
enti, proprietors, by Cohodas Brothers,
wholesale fruit distributors with bran-
ches in Upper Michigan and Wiscon-
sin, is announced. The Valenti broth-
ers, former employes of the Cohodas
company, resigned from the latter con-
cern last February to start their own
distributing house at 402 East Main
street, in this city. The territory cov-
ered by the firm included Crystal Falls,
Iron River, Channing, Sagola, Norway,
Niagara, Wis., and Iron Mountain.
Both Frank and Quinto Valenti will
return to the employ of Cohodas
brothers.

Big Rapids—Formation of a cor-
poration to market mineral water taken
from the Gilbert farm mineral well is
announced by J. H. Gardner and
George W. Marr, Detroit. The cor-
poration will be known as the Big Rap-
ids Mineral Waters Corporation, a sub-
sidiary of Gardner Engineering Co.,
Detroit. The well, out of operation for
many years, is located on the Gilbert
farm one mile south of the city. Ac-
cording to officials of the new com-
pany, the well produces some of the
strongest natural mineral water for
medicinal purposes found in the world.
It has a 5,500 gallon per day capacity
output. The company intends to ship
the medicinal water both in bulk and in
bottles. Operations are scheduled to
start soon.

Allegan—The Allegan Casket Co. an-
nounced Saturday that it had leased
Factory No. 1 of the Baker Furniture
Co. here. The Casket company, which
has been manufacturing, in addition to
caskets, a line of furniture novelties,
will use the former furniture plant for
making bookcases, tables, magazine
racks and smoking stands, together
with a new line of beds. The caskets
will be made at the present plant on
depot hill. Emil Schmitz will be gen-
eral manager of both plants. The cas-
ket company will continue under the
management of Otto Schmitz. William
Schmitz will be general sales manager.
The casket plant employs thirty men
and it is anticipated that an equal num-
ber will be added by the middle of
July, others to be added as business
demands.

Carson City—Chas. R. Culver, Sr.,
of St. Johns, died recently at the ford
hospital in Detroit. He had been a
patient there about a week and was
being prepared for an operation when
he was taken with an attack of pneu-
monia and despite the use of oxygen
and everything possible to save his
life, he passed away. He was nearly
81 years of age. Mr. Culver had been
a resident of Carson City for almost
half a century previous to removing to
St. Johns. He had been superintend-
ent of the Methodist Sunday school
for twenty-five consecutive years. He
also had been active in the community
in many ways, and had served as Post-
master for four years, having been
appointed by President Taft. The fu-
neral services were held at St. Johns
and the remains were brought to Car-
son City cemetery for interment in
the family lot.

Petoskey—Occupying the same loca-
tion, Fochtman’s, Inc., will continue
the name of Fochtman in local retail
circles where it has been a leader for
almost sixty years. The new corpora-
tion for the present will have only the
first floor of the Fochtman building at
422-24 East Mitchell street. The show
windows have been re-decorated with
black and white checked floors, a silver
background and a black border with
the letter F centered at the top of the
glass. Wilburt Fochtman, William
Maus and Leonard Schomberg are the
organizers of the new corporation. Eu-
gene Fochtman, for the present, will
continue in his capacity as receiver of
the Fochtman department store, set-
tling accounts and disposing of assets
of the old firm. Fochtman’s, Inc., has
purchased the remaining stock of the
department store, which has been iso-
lated at the rear of the store, and part
of the fixtures. The purchase has been
approved by Judge Victor D. Sprague
of the circuit court. At present only
temporary arrangements have been
made for the use of the building, Wil-
burt Fochtman will have charge of
the grocery department as in the past.
The bakery has been sold to S. T.
Jacobs, long time baker for the de-
partment store. Fochtman’s, Inc., will
handle Mr. Jacobs’ baked goods exclu-
sively. Fred Perry will again have
charge of the meat market. Mr. Maus
will have charge of the clothing depart-
ment which, for the present, will be
confined to a complete line of men’s
clothing.

 

Manufacturing Matters

Saginaw — The Universal Water
Purifier, Inc., has been organized with
a capital stock of $65,000, of which
$5,500 is paid in. It will manufacture
mechanical and chemical water puri-
fiers.

Lansing—Lansing is to have a pret-
zel factory. A number of potato chip
factories have started up in the town
since the advent of real beer, but the
community has suffered from the want
of home made pretzels. Now comes
Stephen Manzyriski, formerly in the
baking business on South Washington
avenue, South Lansing, with the plans
to manufacture genuine German style
hand made pretzels. Mr. Manzyriski

has leased a building at 613 East Grand
River avenue in which to establish his
pretzel, bread and pastry business. The
building will be converted into a mod-
ern baking plant and will be equipped
and ready for business by July 1.

New Readers of the
Tradesman
The following new subscribers have
been received during the past week:
V. R. Statler, Quincy
Lewis V. Johnson, Quincy
Ora M. Safford, Quincy
Arthur C. Reek, Pittsford
W. H. Chesley, Pittsford
Webb Bros., Hudson
Geo. H. Tripp, Hudson
F. G. Chapman, Hudson
Swartout & Lewis, Addison
Central Supply Co., Addison
A. Leutheuser & Co., Somerset
Geo. E. Schomm, Somerset Center
C. C, Hagerman, Adrian
W. E. Bly, Adrian
L. E. Barstow, Brooklyn
David Walker, Brooklyn
C. H. Howe, Clinton
E. R. Quigley, Clinton
Throop Bros., Milan
T. C. Pullen & Sons, Milan
Wm. F. Noble, Azalia
Henry J. Meyer, Dundee
H. C. Bogert, Dundee
W. L. Helzer, Maybee
E. D. Littler, Walz

Twenty-five

— 77-2.
New Fur Racket

In Detroit a few months ago a
young man was approached on the
street about buying a fine fox fur from
some men with a truck load which they
were delivering. This one, they
claimed, was without a tag and was
therefore not deliverable. He offered
them $10 for it and after some hag-
gling it was sold to him. He then took
it to the Annis Fur Co. for appraisal
and was told that it was not fox but
was worth what he had paid, fortu-
nately.

Then in Eaton Rapids, the same
racket was attempted with a business
man, but he was not interested and sent
them on to some one else, forgetting
that he had heard of the Detroit deal,
but it is hoped that the small towns
are not going to let such a racket be
put over on them.—Eaton Rapids Jour-
nal.

—
Holiday Makers Warned Against the
Wood Tick

Vacationists should be careful to
avoid the bite of wood ticks. It has
been found that these parasites may
transmit tularemia to humans.

Although the ticks are likely to at-
tach themselves to persons who pass
through the shrubbery in which they
are found, they may be kept from do-
ing any damage if they are removed
before they have had a chance to bur-
row under the skin.

The Minnesota State Medical Asso-
ciation suggests that everyone who
spends his vacation in tick-infested
country should make it a rule to ex-
amine his clothing and personal be-
longings once each day.

—_»- + ___-
The more quickly you can put into

, customers’ hands the things they have

bought, the better they will like to buy
of you.

Sat eae

 

 

ny ff

hm werA 8s

 

 

sea

 

 

 

June 27, 1934

Essential Features of the Grocery
Staples

Sugar—Jobbers now hold cane gran-
ulated at 5.34 and beet sugar at 5.12.

Tea—The first hands tea market re-
ports some improvement in the de-
mand during the week, but no change
in prices in the markets of this country.
The trade are reluctant to buy Formo-
sa teas because they consider prices
too high. Ceylons and Indias are high-
er in primary markets, but no change
in this country as yet. Consumptive
demand for tea improving on account
of the iced tea season.

Coffee—The week started with other
substantial declines in future Rio and
Santos, green and in a large way. The
reason was unsatisfactory conditions in
Brazil. During this slump the market
got to the lowest point it reached for
several months, but later news came
from Brazil that cold weather down
there might affect the crop and the
market advanced, but did not make up
all of its previous losses, At the pres-
ent writing the situation in future Rio
and Santos is about steady. Spot Rio
and Santos has followed futures to
some extent. If the news of unfavor-
able weather in Brazil is confirmed,
prices will undoubtedly go up further.
Milds show no change since the last
report. Jobbing market on roasted
coffee has not yet followed fluctuations
in green. Consumptive demand for
coffee is rather light at present.

Canned Fruits— New pack canned
foods are taking on more definite
shape as the summer advances and
there are more prices coming out. It
happens now that there will be a
wider differential than formerly ex-
pected between new pack pears and
peaches. This is due to the that
the first tentative prices on m _ pack
California pears have been advanced
and apparently the relatively small pear
crop has been even shorter than ex-
pected. Growers are determined to
benefit to the largest degree possible
by the short pear crop available for
canning, There will be an adequate
supply of cling peaches, of course; so
that the prices finally determined upon
will be based on the new certificate
control plan rather than on any other
consideration. The chances are that
growers will receive a flat price for
their certified fruit, rather than a price
based on cempetitive bidding among
canners. The plan for control in the
coming season has been studied from
all angles and is still under considera-
tion.

Canned Vegetables—The major veg-
etables are holding well without much
doing. Packers of peas are still gener-
ally on the side lines, except in the
South, where some offerings are still
being made, Spot and futures tomatoes
show no change.

Canned Fish—The demand for sal-
mon has improved slightly, but the
price situation remains about un-
changed. There is some improvement
in the strike situation on the coast.

Dried Fruits—The dried fruit mar-
ket shows little change here in the
week. Prices on the spot are holding
within a narrow range and business
has been hampered to some degree by
the hot weather, but stocks here are

MICHIGAN

not heavy and the prospects of higher
replacement costs on new pack goods
keep things pretty well stabilized.
There has been a slightly irregular
tone in new apricots for shipment,
some varieties being up slightly and
some off slightly, but the net changes
are insignificant. Values on new crop
apricots and peaches are becoming bet-
ter defined, and reports from the Coast
have indicated that there has been some
improvement in the business done for
shipment on new goods, although the
New York market has not gone in for
them as yet. There has been a fairly
good interest shown in Oregon prunes,
however, which are now believed to
have touched bottom and to have dis-
counted pretty much the unfavorable
developments in Germany. Santa
Clara prunes have held on the Coast,
but are still too low as against pool
parity, a situation which must correct
itself if first hands are to make any
money on prunes in the coming season.
Cheese—The market has been quiet
since the last report. Prices steady.
Beans and Peas—Demand for dried
beans continues very light with a weak
undertone and a downward tendency.
Dried peas unchanged and dull.

Nuts—The market continues active
in a replacement way this week, with
Brazils showing strength at home and
abroad, and filberts held at better
prices in Turkey. Shelled walnuts are
unchanged and business continues rou-
tine. There is a chance that increased
interest in imported walnuts will be
shown when domestic supplies are out
of the way. The California Almond
Growers’ Exchange takes issue with
the report that the domestic almond
market had shown an easier tendency
and contends that it is stronger, with
prospects that the new crop will be
lighter than any in the past three years.

Olive Oil—Olive oil prices in both
Spain and Italy were moderately easier
in the past few days, because, it is be-
lieved, the demand has fallen off to
some extent that there is more anxiety
to sell. The declines are slight, but
nevertheless evident. Business here
continues fair for oil under the well
known brands, but otherwise demand is
rather quiet.

Rice—The market continued fairly
active last week, with a good volume
of business being done in domestic
markets. Grocery jobbers were taking
rice to build up depleted stocks, and
the cereal manufacturers were active.
The export busines is still reassuring.
Europe taking a good quantity of
brown rice. Various plans for the dis-
posal of surplus rice are being con-
sidered, but on the whole, stocks of
rice in all hands are not unduly heavy,
and the smaller acreage this year has
improved future sentiment.

Salt Fish—Mackerel and other salt
fish selling very slowly, but prices are
firm on account of light stocks.

Syrup and Molasses—Demand for
sugar syrup continues moderate but
steady. Prices are unchanged, produc-
tion limited. Compound syrup has ad-
vanced 20 cents per hundred pounds,
which just makes up the recent decline
of that amount. Demand is rather

good. The better grades of molasses
are selling in a small way, but steadily
at ruling prices.

TRADESMAN

Review of the Produce Market

Alligator Pears—19c each.

Apples — Yellow Transparent, $2.75
per bu.

Asparagus—75c per doz. for home
grown.

Bananas—Sc per lb,

3utter—Creamery, 25c for cartons,
and 24'%c for tubs.

Cabbage—Home grown 80c per bu.

Cantaloupes—$3.50 for standards and
$4 for jumbos.

Carrots—50c per dozen bunches of
Calif. or $2.75 per case.

Cauliflower—$2 per crate for Cali-
fornia.

Celery—Home grown 45c per dozen
bunches.

Cucumbers—Home grown hot house
command 60 @ 70c, according to size.

Dried Beans — Michigan Jobbers
pay as follows for hand picked at ship-
ping stations:
C. ot. ©. from farmer... $2.00
Light Red Kidney from farmer__ 3.75
Dark Red Kidney from farmer_. 4.50

Eggs—Jobbers pay 10c per lb. for
all clean receipts. They sell as follows:

Fatcy, fresh white... 2 ge
ee 17c
Candied, large pullets__.....____ I3c
CRC llc

Egg Plant—$2.50 per crate,

Garlic—1l2c per Ib.

Green Beans—$2.25 per hamper.

Green Corn—35c per dozen for Ala-
bama stock.

Green Onions—20c per dozen.

Green Peas—$2 per bu. for home
grown.

Green Peppers—30c per dozen,

Honey Dew Melons—$2.50 per case.

Lemons—The price is as follows:

a et $7.50
OOO Sunkist 7.50
are. 7.00
eee... 7.00
Limes—25c per dozen.
Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate_______ $4.50
tea Colder 04

Onions—Texas Bermudas, $1.75 for
Yellow, and $2 for White.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

ee $5.75
—...LhL.LULULLL 5.75
ee 5.75
a. 5.75
ae 5.50
ee. 5.50
ae... LL 4.50

Red Ball, 50c per box less.

Florida Valencias in 45 lb. bags are
held as follows:

ee $2.00
Te 2.00
[oe 2.00
Parsley—30c per doz. for hot house.
Potatoes — 60c per bu.; new from

Florida $1.75 per 100 Ibs.
Poultry—Wilson & Company pay as
follows:

ieavy Wowls .200 0 llc
Might Howls 9c
Pacis 8c
OGG) Cee 14c
Geese te 7c

Radishes—10c per dozen bunches for
home grown.

Red Raspberries—$2.75 for 24 pint
crate from Benton Harbor.

5

Rhubarb—50c per bu. of 30 Ibs. for
home grown,

Spinach — 35c per bushel for home
grown.

Strawberries—Home grown are now
practically exhausted. Fine berries
command $2.50 per 16 qt. crate. Most
of the receipts are very inferior.

Summer Squash—6e per Ib.

Sweet Potatoes — Jerseys from In-
diana, $2.25 per bu.

Tomatoes—Hot house, 80c per 8 lb.
basket.

Turnips—50c per dozen.

Veal Calves — Wilson & Company
pay as follows:

Mae 7c
C6Og 2 5 ¢
Watermelons—60c.

Wax Beans—$2.50 per hamper for
Louisiana. Home grown, 10c per lb.
——_-_-_-_2s.--2>______

Another Case of Disregarding Sanctity
of Contracts
In general, business reports make
relatively good showings. With Gov-
ernment spending continuing and ad-
ditional to spend given, the
anticipated business this
summer will be offset to some extent.
Steel production will likely now de-
cline considerably inasmuch as the
stocking up process is no longer neces-
sary, in view of the disappearance of
an immediate strike danger. The most
important development of the week
was the coming to light of the real
aspects of some of the last minute leg-
islation. The railway pension bills
would add approximately $60,000,000
to the industries’ cost. Then there is
the Frazier-Lemke bill also awaiting
the President’s signature. This farm
mortgage moratorium act holds up
foreclosure and means additional Gov-
ernment expenditure. Also it is an-
other case of desregarding the sanctity
of contracts. It is an additional blow

to the heart of the credit system.
The cracking up of certain phases of
the NRA and expected decline in steel
production should give good indica-
tion as to whether permanent Govern-
ment spending and “pump priming”
will be necessary to maintain the busi-
ness structure or whether the underly-
ing forces of recovery are strong
enough to offset these influences. Of
course, spending more than its income
will break individual, corporation or
Government credit if not stopped in
time, J. H. Petter.

powers
decline in

Charge Prison Shirts Sold

The Merchants Association has
asked the Labor Department of New
York State to investigate charges made
by one of its members that widespread
violations of the law against the sale
of convict-made goods in the state are
throwing out of employment many
men in New York’s shirt factories.
Large quantities of cotton cloth manu-
factured in a Southern state prison were
said to be sent to factories in other
states, there manufactured into work
shirts, and then shipped to wholesalers
and retailers in New York state. The
Labor Department has expressed in-
terest in the subject, and has already,
it is understood initiated an investiga-
tion.

——_~+-.___
Baseball is a tonic to jaded nerves
and to individual worries.

 

MUTUAL
INSURANCE
(Fire and Life)

Fire Departments Not

A
N

 

Given Due
Credit

Sometimes it seems to us that when
the reduction in fire losses is discussed,
the efforts of the fire departments are
not given the credit they merit. Un-
doubtedly, the citizenry as a whole is
more fire prevention conscious now
than formerly (although there is still
a very great deal of room for im-
provement)—fire departments, by in-
spections and by teaching the public,
have done a great deal to spread fire
prevention,

It is equally true that scientific fire
fighting is reducing losses consider-
ably. Water losses to-day are smaller;
fires are knocked down more quickly
than before. Anyone who disregards
or minimizes the effect of modern fire
department training, is not drawing a
true picture of the fire losses. Fire-
men and fire departments are improv-
ing every day. It is unbelievable that
at least a part of the reduction in fire
losses 1s not a result of more efficient
fire departments.

Louisiana courts have ruled that fire
apparatus en route to fires shall not go
This leads

one to wonder what effect this will

through red traffic lights.

have on fire losses. If a pumper going
to a fire is forced to wait at four or
five intersections while hghts change,
during the trip to the fire, what started
as a small fire will very likely be one
of formidable proportions before the
firemen start to work.
If fire apparatus
traffic lights that are red, it

cannot legally
“crash”
seems that some steps should be taken
to eliminate the inevitable delay. In
some cities, it is possible to turn all
the traffic lights in a certain area off,
to red, or to amber, while emergency
vehicles are en route. This can b2
done by means of switches in the fire
alarm headquarters. Usually a warn-
ing bell rings while the lights are off.
Thus, motorists are notified that fire
moving, and

apparatus is they are

cautious. Some such system can be
installed anywhere.

This system, naturally, slows up traf-
fic as a whole for a short while. How-
ever, it seems to us that is preferable
to risking the loss of human life and
valuable property. It is not a wise plan
to tie up fire apparatus bent on very
serious business, merely because giv-
ing the apparatus the right of way
would cause a few moments of incon-
truck

venience to joy riders and
drivers.

Chicago’s second great fire was a re-
sult of a combination of unfavorable
conditions. Hot, dry weather, immense
quantities of inflammable construction
and contents concentrated in one par-
ticular area, and, it is thought, a care-
lessly-tossed cigarette piled up a loss
of several millions of dollars, in spite
of the heroic efforts of Chicago fire-
men. Fortunately, there was no known
loss of because the fire
started on a Saturday afternoon, few

life—also,

MICHIGAN

animals were in the pens that burned.

The fire loss could have been much
greater. Had the pens contained ani-
mals, or if there had Been a high wind,
it is not difficult to imagine a loss sev-
eral times as large.

Probably there are few communities
that do not contain such potential con-
flagration breeding sections. Until they
are remedied, either by absolute re-
placement, or by great improvement,
they constitute an ever-present menace

The Chicago stock yards fire was
further proof of the bravery and effi-
ciency of the men in the fire service.
Almost all of the men off duty reported
at the fre, worked

men valiantly

against dreadful odds, and in spite of
searing heat and falling embers. Neigh-
boring fire departments did everything
in their power to assist the Chicago
department.

The huge loss sustained will not be

wasted money entirely if it causes
other cities to search out and remove
bad conditions, or if it leads citizens to
respect their fire departments and in-
sist that

and equipped. It usually takes fires of

they are properly manned
such proportions to open the eyes of
those people who do not see, because
they will not see, that a few dollars
saved in building costs or in fire de-
partment maintenance may prove to be
an infinitesimal part of the loss from
fire that is a direct result o such short-
sighted economy.

—_+-
Government Outlays Spur Col-
lections

Similar to the situation created
by the CWA payments last win-
ter, there is again a clear distinc-
tion in business and collection
trends in areas benefiting from
Government disbursements and
other parts of the country.

Evidence to this effect is fur-
nished chiefly by collection re-
ports, since the first use made of
the money made available by
Government agencies is often a
clearing up of outstanding indebt-
edness on the part of individuals
as well as business concerns.

In many localities where Gov-
ernment funds are available,
whether in the form of aid to
closed banks, AAA crop reduc-
tion payments, direct relief in
drought areas or Government re-
lief purchases, collections have
been improving recently and gen-
eral business and trade is being
stimulated. In other sections the
collection trend has been down-
ward lately, although the current
showing is still approximately 10
per cent. better than in the spring
of 1933, it is estimated.

2 —————
Reducing Building Wages

The President's proclamation
suspending the provisions of the
Davis-Bacon Act, which empow-
ered the Secretary of Labor to en-
force union wage rates in public
construction work, withdraws the
chief support that remained for
the artificially high level of build-
ing wages. A corresponding re-
vision of PWA wage scales is ex-
pected to follow shortly.

TRADESMAN

As a result, a wholesale revi-
sion of building wages is expected
which is to be worked out in detail
between union representatives
and the construction industry.
The revised schedules should re-
flect the actual prevailing level of
building wages, which in many
localities have been from 80 to 60
per cent. lower than official union
rates, except on puublic construc-
tion projects.

This step by the President will
go a long way, it is said, to make
the Administration's building re-
vival program a practical success.
It is also expected to reduce rack-
eteering in the building trades,
and to eliminate the vicious “‘kick-
back”’ practice.

—_—_.--2->—__
Attacking Price Control

The statement of the chairman
of the Consumers’ Advisory
Board that it would make every
effort to eliminate price control
provisions from every existng
code has added further to the
confusion that surrounds future
price policy under the NRA.

Prices of many manufactured
products have registered declines
during the past eight weeks. This
has reflected partly a seasonal re-
cession in business. Even more,
however, it was caused by con-
sumer resistance to higher prices.

Existng price control provisions
in most codes have not only not
interfered with such declines but
it has been necessary to invoke
compulsory production  curtail-
ment in some instances to prevent
additional unrestrained price
slashing.

Motor Industry Prospects

Although automobile produc-
tion for some months past has
been heavier than current sales to
consumers, there are so far no in-
dications that an immediate sharp
curtailment of production is con-
templated.

On the contrary, production
last week was stepped up again to
take care of the new demand for
the lowest priced models devel-
oped by recent general price cuts.

It is expected that manufactur-
ing in the coming months will be
more closely scheduled to follow
the trend of sales than was the
case in the spring. However, pro-

 

June 27, 1934

vision should be made to prevent

a shortage of current models that

might develop if work on the

1935 cars were delayed by strikes

or other uncontrollable factors,
executives are said to feel.
——_»--.————_

Urging Unworkable Code Provi-
sions Be Dropped

The National Recovery Admin-
istration is urging code authori-
ties to correct codes for their re-
spective industries by dropping
unworkable provisions.

Elimination is desired of any
provisions which involve radical
prohibitions detrimental to indus-
try, conscription of unwilling
groups, and other unnecessary
sections which call for the strong
arm of Government to enforce.

To the extent that codes are re-
duced to actual codes of fair com-
petition and the error in attitude
that “‘this is the law’’ is dropped,
such industries need have no mis-
givings as to what will happen to
the National Industrial Recovery
Act, it is stated.

—_—_»>++————

Jobbers Re-order Beer Glasses

Large re-orders for beer glasses
were placed by bar goods wholesalers
in the New York market last week.
The glasses were purchased for imme-
diate delivery and were wanted in six,
eight and ten-ounce sizes. Last week’s
buying was the first of sizable propor-
tions in the market for some weeks.
The current call for glasses suitable for
highballs and similar drinks is smaller
than manufacturers expected. Sales of
cocktail, whisky and wine glasses are
also well below last month’s averages.
Other lines of stemware are selling in
limited volume, producers said.

——_»+-.+____

Small Housewares Re-ordered

Active buying was an outstanding
feature of the kitchen tool and small
housewares markets in New York this
week. The buyers re-ordered regular
merchandise for immediate delivery
and took large quantities of extreme
low-end products for use in seasonal
promotions next month. Cooking uten-
sils, mixing bowls and similar goods
were wanted to retail up to $1. Kitchen
tools, including knives, mixing spoons,
measuring cups and other products,
were purchased in the 10 to 50 cent
ranges. Department store purchases
continued light.

 

 

 

 

 

The Depression Tested the Mutuals . . .

DEPENDABLE AND SECURE

SAVINGS TO POLICYHOLDERS
25% to 3712%
M. B. & M. Legal Reserve Co.

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INSURANCE COMPANY

FREMONT,

was the verdict

 

MICHIGAN

 

 

 

 

 

a

 

Re

 

 

a

SNE oo Bec RE

 

Re

 

June 27, 1934

MICHIGAN

TRADESMAN

 

Is the Blue Eagle a Help or Handicap?

Has the Blue Eagle lost its grip?

Is the public interest waning in
whether or not trading places display
the bird?

One of the big independent grocers
of the state said last week:

“People have lost interest in the
Blue Eagle. As a publicity stunt it’s a
dead one. I wouldn’t give five cents
for the privilege of putting one of these
Blue Eagles in my _ store window,
though I approve of the codes, and
have paid a good big assessment to the
code authority.”

Some of the small town grocers say
that the Blue Eagle would be a handi-
cap to them, on account of the farm
prejudice against the NRA and _ the
codes. Many farmers think that the
codes have done nothing but raise the
prices of the goods they buy. One
small town merchant says in a letter:

“Our farm trade is all against the
codes and very bitter against the NRA.
If we wanted to lose what little trade
we have, all we would have to do
would be to put one of these Blue
Eagles up in our window.”

Other small town merchants have
expressed themselves in much the same
way, so it seems likely that there may
not be a very extensive demand for
code eagles from the little towns, in
spite of the fact that the NRA has
offered to send them free on request.

Local code authorities say that they
do not intend to mail the code eagles
to the stores in towns of less than
2,500 unless specially requested to do
so. In taking that position they are
protecting their own financial interests,
though they may be violating the gOv-
ernment orders. The local code author-
ities get no pay for sending the eagles
to small towns; they even have to pay
the postage. Naturally they are not
anxious to send out any more than
necessary. So they will wait until the
small town store puts in its application
through the NRA.

Nevertheless, the instructions for the
distribution of Blue Eagles by code
authorities, dated May 26, says in part:

“Code authorities: You will apply at
once to the insignia section of NRA
for a supply of Blue Eagles sufficient
to allot one to each member of your
trade or industry.

“Code authorities will make distribu-
tion at once of one Blue Eagle to each
member of each trade or industry. To
all retail trade and local service trades
or industries in towns with a popula-
tion of less than 2,500.

“Distribution shall be made by Code
Authorities. Where there is no local
Code Authority distribution may be
made through the NRA state director
or his designee.

“The use of the government frank
cannot and will not be extended to
Code Authorities issuing agencies in
connection with any distribution of
Blue Eagles.”

This instruction to the Code Author-
ities seems to be mandatory. Appar-
ently they are ordered to supply every
small town merchant with an Eagle.
But locally they are not going to send
out Eagles, unless the small town mer-
chant applies for same.

A letter from a merchant at Emporia
says: “Am I or am I not required to
put up a code eagle in my store and

pay this fee to the code authority? I
have no employes except members of
my own family; I have taken no part
in the local code meetings; have not
given my consent to them, or signed
any promises or agreements. Why
should I be liable for what I have not
authorized or approved?”

The National Industrial Recovery
Act is the federal law. The Emporia
man will have to obey that law until
the courts say the law is invalid or
until it is amended or repealed. Under
the provisions of this law, codes were
drawn up and code authorities created.
Under the code for the retail food trade
every grocer in a town of over 2,500 is
obliged to conform to code rules, and
pay the assessment levied to support
the local, state and National code
authorities. You may not like it, and
you may not approve of it, but you’ve
got it to do, unless you move your
store into a town of less than 2,500
population.

The local code authority is supposed
to notify you the amount due from
you, and you have fifteen days there-
after in which to file a protest either
with the code authority or with the
Compliance Division of the NRA,
Washington, D.C.

If you do nothing, and wait to pay
the assessment, then the local code
authority certifies your name to the
Compliance Division NRA, Washing-
ton, D.C. for “appropriate legal
action.”

Just what that legal action will be
is not disclosed.

The U. S. District Attorney might
bring action against you, and the pen-
alty for violation of the code order
might be a fine of not over $500 or a
jail sentence of not over six months.
However, it is not likely that a very
severe penalty would be imposed for
the first offense.

Concerning the collection of these
code assessments, NRA release No.
5380, dated May 28, says in part:

“Nor may Code Authorities, under
the latest regulations, institute legal
proceedings to compel payment of
assessments until NRA has been offi-
cially notified by a formal ‘Certificate
of Non-Payment of Contribution’ that
proper notice of the assessments were
given and that the non-contributor was
given thirty days in which to pay and
did not within fifteen days after re-
ceiving notice file a protest against the
assessment.

“Another provision clarifies the po-
sition of an employer whose operations
may be affected by two or more codes
by temporarily exempting such an em-
ployer from any obligation to contrib-
bute to the expenses of administration
of any code or codes other than the
one covering his principal line of busi-
ness pending determination by NRA
that he is required to contribute to the
Code Authorities for every line in
which he may be engaged.

“Finally, and equally important, the
new regulations specififically reserve to
NRA the decision on whether the Blue
Eagle may be withheld from an em-
ployer because of alleged non-payment
of a contribution, prescribing that al-
though the Code Authorities are now
vested with the responsibility of dis-
tributing and registering eagles to their
members ‘no member of a trade or in-

dustry shall be deprived of the right
to display a Blue Eagle because of
non-payment unless NRA shall deter-
mine that the procedure outlined has
been sufficiently complied with, ”

 

Fight to Retain Usual Discounts

A further intensive drive by re-
tail trade interests against provi-
sions in manufacturers’ codes that
reduce customary trade and cash
discounts is expected in the near
future, as stores find it increasing-
ly difficult to operate profitably.

In practical store operation
trade and cash discounts are not
currently credited to the merchan-
dise department as a reduction in
cost of goods sold. They are kept
in reserve unitl the financial state-
ments are prepared. Sales de-
partment heads are thus expected
to operate on the basis of the in-
voice cost per item. If they break
even on this basis, the discount
reserve may then turn a small
merchandise loss in the depart-
ment into a gain for the store as a
whole.

Retailers, while admitting that
this is a cumbersome practice, in-
sist that it is a crucial factor in
current profitable merchandising.
Manufacturers who eliminate or
reduce such discounts in_ their
codes are striking at one of the
most vulnerable points in modern
retail distribution practice it is
claimed.

— ++ >____

Private Mortgage Lending

More active resumption of
mortgage lending by insurance
companies and other private fi-
nancial institutions is likely to act
as a further stimulus to real estate
recovery in the near future.

The demand for new mortgage
loans on agmaller __residentital
buildings and on farm properties

 

FULTON and COMMERCE

 

Does More Than Claimed

Cleans All Utensils in Half
the Time — And so Easily

GOTTSCHALK METAL SPONGE

Cleans and polishes all kitchen utensils,
removes paint and grease, cleans vege-
tables, removes gloss from serge suits,
renovates soiled felt hats or suede
shoes, cleans everything thoroughly
and easily.
injure the hands. Use with soap and
water. Makes work easier in a hundred
different tasks. After using rinse in hot
water and it will keep sweet and sani-
tary indefinitely.
in cellophane bag and two dozen in
counter display carton. Price, 80c doz., or send 10c for sample.

COME TO GRAND RAPIDS
Thousands of Dependable Bargains on Dis-
play in Our Big Store. Holiday

Line Now Ready |

H. LEONARD & SONS

SINCE 1844 PARK IN OUR YARD

will probably be taken care of
largely by the various Federal
mortgage institutions that already
exist or are in the process of being
created under the new housing
act,

However, larger properties and
particularly commercial buildnigs
are not in position to benefit from
the activity of these institutions.
These will be helped most by
more liberal private lending. The
conservative basis of new loans
makes it appear likely that re-
funding of existing liens, rather
than stimulation of new building,
will follow the announced willing-
ness of financial institutions to
lend up to 50 per cent. of the ex-
isting value of desirable  struc-
tures, with provision for gradual
amortization of principal.

—__¢~¢4_
Price Index at New High for Year

Chiefly because of a further rise
in food products, the general
price level advanced last week to
a new high for the year.

Prospects are that the advance
may continue for a time, unless
the Government should unexpec-
tedly withdraw its support from
many markets through curtail-
ment of its spending operations.

While there continue to be in-
dications of price weakness in
various lines of manufacture, it is
generally assumed that these will
disappear when heavier orders are
placed for fall merchandise.
Since the showing of fall lines is
not far off in many industries,
prices may well be held in most
cases pending support from such
purchasing.

—_~+~+._____

We have had an era of saving dol-
lars. See the results. Let us have an
era of saving men from poverty, then
see the results.

Will not rust, scratch or

Sells for 10c. Each

 

 

 

EPS RS ET

MICHIGAN TRADESMAN

June 27, 1934

 

BUYING WAVE DUE SOON

Foreseeing higher prices and better
business conditions this Fall, scores of
large corporations will begin investing
surplus funds in commodities and in
plant rehabilitation and improvements
before the close of the Summer, George
A. Renard, secretary-treasurer of the
National Association of Purchasing
Agents, predicted in New York, on his
return from the annual convention of
the organization in Cleveland. Evi-
dences of the serious consideration be-
ing given to this program were appar-
ent both in the tone of speeches and
in private discussions of industrialists
attending the convention, he added.

“The majority of purchasing agents
is convinced that higher prices are
coming by Fall,’ Mr. Renard contin-
ued, “and their inaction at the present
time is prompted by a desire to wait
until the trends they now see have ma-
terialized.

“In the opinion of many of the del-
egates an increase in prices is certain,
no matter which way the business goes.
Ii a sharp recovery follows the nor-
mal early Summer decline in industrial
activity, they believe quotations in
practically all commodities will stiffen.
Should the seasonal let-down be pro-
longed or threaten to become more
widespread than it should, they look
for the Government to intervene by a
mild touch of inflation, which would
also send prices upward.

“Industrialists who discussed plans
for improving their plants, through
modernizing buildings and investments
in machinery, pointed out that the full
effects of the 40 per cent devaluation
of the dollar have not been felt as yet.
Prices have risen an average of only 18
to 20 per cent, but will go up the full
40 per cent. as soon as definite steps
are taken to tie the currency more se-
curely to a fixed gold basis.”

The expenditures planned by manu-
facturers are of sufficient magnitude to
prove a boon to the capital goods in-
dustries which have felt only minor
effects from the recovery movement up
to date, Mr. Renard said.

Business men, economists, govern-
ment officials and purchasing agents
who attended the four-day convention
were unanimous in agreeing that busi-
ness recovery has been cramped by the
artificial controls put into effect under
the NRA, he added. The present ten-
dency of the Government to  with-
draw its supervision on all but the
basic points of the recovery program
and leave major control in the hands of
business was lauded.

The majority of purchasing agents,
he continued, agrees that busines itself
was responsible for most of the “gov-
ernmental interference” of which it
now complains. The pricing, market-
ing and production clauses written into
codes at the insistence of business and
over the objections of governmental
advisors, are the rules which are now
acting as the brakes on recovery, he
said.

In calling for the removal of restric-
tions, on price fixing, the puchasing
agents at the convention drew a dis-
tinction between regulations which
prevent ruinous prices in an industry
and those which insure manufacturers
of excessive profits. The buyers, Mr.
Renard said, endorsed the idea of set-

ting emergency limits below which
prices would not be allowed to drop,
but insisted that the limits be fixed at
a reasonable figure and be used only in
cases where an actual emergency ex-
ists,

Suggestions that buyers follow the
lead of sellers and meet to agree upon
the prices they will pay for merchan-
dise, were made at the convention by
some delegates, but were not accorded
serious consideration, Mr. Renard con-

cluded.

 

HAS COME OF AGE

Advertising interests tried to turn
self-critical during the week at a con-
vention at New York City. They
found some things to condemn—which
they did not do so very specifically—
and a whole lot more to admire—which
they did in detail and with much gusto.

As in the case of some other situa-
tions which have been brought to light
and exorcised under the New Deal,
certain advertising practices were sub-
ject to complaint. Those who were
criticized attempted, of course, to make
out that the whole business of adver-
tising was being put in jeopardy.

Nothing of the sort was threatened.
But people were losing confidence in
advertising exaggerated
claims principally and also because a
great deal of competitive pother was
stirred up about minor differences in
products, while essentials might be neg-
lected.

The fact is that advertising has sud-
denly come of age, and yet many of its
practitioners wish to keep it in swad-
dling clothes. Not so many years ago
two brands of soap were advertised
nationally. Now there are many. The
advantages formerly obtained by an
advertised product have been reduced
as other competitors have entered the
ring. This competition has engendered
the exaggeration which has affected
public confidence.

An older advertising must look to
sounder lines of development, which, of
course, Have already formed. The prod-
uct must improve, the value increase
and marketing technique advance. Up-
on this platform all members of the
profession agree, even as they admit
that more truth in advertising is es-
sential.

because of

 

PRICE CONTROL QUESTION

Price control in the codes has be-
come the question of paramount in-
terest. Following upon the Recovery
Administrator’s decision to keep price
fixing out of the new codes and,
through negotiation, to withdraw such
provisions from. established codes,
there comes the flat statement from the
Consumers Advisory Board that every
effort will be made to eliminate all
price clauses.

In industry the reaction, of course, is
very strongly in favor of keeping what
it has, although several lines have noti-
fied Washington that they are ready
and willing to drop the pricing ar-
rangements because they have found
them unworkable. Several other groups
however, have threatened to throw
their codes overboard if changes are
made.

The sérvice lines and some other in-
dustries declare that the wage provi-
sions cannot and presumably will not

be kept once the price regulations are
abandoned. Competition as _ intense
and as unscrupulous as it ever was be-
fore the NRA is the prospect held
forth.

Of course, these and other bodies
can choose their own paths. They can
insist upon strict compliance with the
wage and hour provisions and be sure
that there is at least this firm bulwark
to the price structure. Then if they in-
sist upon Blue Eagle materials and
supplies they can be sure that another
important element in costs is  safe-
guarded against the worst kind of com-
petition.

The fact is that, with this kind of
protection on labor and upon mateials,
the need for actual price fixing is all
but removed.

STORE SALES PLAN

Out of the sales-promotion sessions
of the National Retail Dry Goods As-
sociation at New York City last week
came the practical suggestion from
Paul Murphy of Frederick Loeser &
Co. that the advertising manager direct
the selling activities of the store. The
advertising manager would thus be-
come the sales manager. The Altman
plan, already in operation, is discussed
elsewhere in this issue.

In former years the buyer of a de-
partment was responsible for the sales
training of his people, and to-day he
is supposed to look after this work.
The personnel department, however, js
frequently the unit which assumes
most of the responsibility for seeing
that the store clerks absorb the rudi-
ments of salesmanship and have some
knowledge of what they are selling.

All through the post-war years,
however, the buyer was shorn here
and there of his powers and responsi-
bilities as the trend became marked to-
ward running a business according to
figures. More recently there has been
a change, and many buyers have been
restored to the former scope of opera-
tion.

No doubt the plan to have a real sell-
ing department direct the sales educa-
tion of those behind the counter is a
good one where such work is neglected
now—and evidence points to neglect.
3ut nothing will take the place of a
buyer who knows his job and is mer-
chant enough to be able to impart his
knowledge to those who work with
him so that the most effective results
are obtained.

 

MORE INFLATION SENTIMENT

With the adjournment of Congress
the usual sigh of relief was offered hy
many business interests, including
those who just now are shouting quite
loudly for liberty and democracy, but
who would apparently just as soon
see this prime instrument of those
ideals abolished. The Congress just
ended has no equal in the quantity
and importance of the legislation
passed. The quality of its work must
be determined: by time.

In the meantime the business trend
has not changed much. No overnight
results from the ending of Congress
were to be expected. There has been,
however, a peculiar growth of senti-
ment concerning inflation which should
have died down once the danger of
radical legislative action passed.

Three sources of inflation are recog-
nized: the foreign possibility of Ger-
many and then France going off gold,
thereby bringing on a currency war;
the huge spending program here, and
the desire to aid business this Fall if
there is a real Summer dip.

For the time being the seasonal
slackening in industry is running under
normal amount. Steel operations are
maintained for more than two months
after their usual easing off. Lower
prices have accelerated the demand for
automobiles and manufacturing sched-
ules have been lifted again. Employ-
ment figures just issued fail to show
the usual decreases.

 

DRY GOODS CONDITIONS

Something of a reaction has been
noted in retail trade in this area and
about the same situation is found in
other sections. Seasonal goods are sell-
ing, but there is not much pep to the
trade movement.

Reports from out of town continued
to reveal spotty conditions. Trade in
the South and Southwest still makes
the best comparisons for the country.
Industrial centers likewise show up
well for the most part. Smaller com-
munities are averaging better than the
large cities.

For the remainder of the month last
year’s figures may prove easier for the
stores to beat. The outlook, therefore,
is for some gain here on the month as
a whole. However, the third quarter
results last year are apt to prove too
high for trade to surmount this year
from present indications and losses of
5 to 10 per cent. are forecast.

Fall apparel showings are scheduled
for the wrolesale merchandise markets
this week. Women’s coat buyers are
expected to complete their August pur-
chases. While retailers look for a con-
tinuation of the ‘recent downward
months, there is rather a marked reluc-
tance on the part of mills and manu-
facturers to sell beyond August deliv-
ery at present quotations. This condi-
tion is found particularly in the sensi-
tive cotton goods market.

 

PRICE LINE CHANGES DUE

A great deal of experimentation in
retail price lines is due this Fall in
order to see if gross profit margin can
be aided by additional price ranges, it
was indicated in merchandising circles
during the past week. Some leading
merchandise executives, in fact, feel
that price lines in stores have outlived
their usefulness, with sharp disagree-
ment expressed by others, who point
out the value of price lines in control-
ling inventory, checking markdowns
and in preserving stock assortments.

Even those who defend price lines,
however, agree that some experimen-
tation is desirable. In dresses, for ex-
ample, instead of holding the price line
rigid, say at $14,95, it was suggested
that stores price garments, brought to
this range, at quotations ranging from

$14.25 to $15.95.

——__
One of the hardest speeches in the
world to make sound convincing is the
one setting forth the reasons why your

son can’t buy a dog.
EEE

Beware of the power of selfish
wealth; it pretends more than it actu-
ally does.

 

 

Py

hein gene eae

 

 

of

 

sonscemaaerenentaes IN JF,

 

 

 

June 27, 1934
OUT AROUND

Things Seen and Heard on a Week
End Trip

At Comstock Park I had a brief visit
with J. Neal Lamoreaux, who served
his senatorial district in a very accept-
able manner in the last Legislature.
He is a candidate for a second term.
He is one of the few Democratic sena-
tors who refused to bend his neck to
the political ring which undertook to
put through much bad legislation.

At Sparta I found Wm. A. Rogers
apparently undisturbed over the ap-
pearance of a third hardware store in
his community a Gamble store. Mr.
Rogers thinks the people within the
trading area of Sparta are sufficiently
acquainted with the shystering meth-
ods of the chains to ensure the con-
tinued patronage of the two independ-
ent hardware stores which have served
the community so faithfully for many
years. Mr. Rogers has been secretary
of the Chamber of Commerce fifteen
years, during which time he has never
missed a meeting.

 

August Johnson, senior partner of
the Johnson-Smith Co., has gone to
Rochester, Minn., to be under observa-
tion for a few weeks.

Frank Cnossen, the local baker,
thinks that the Sparta grocers are a
little careless in ordering bread made
in Grand Rapids when they could just
as well patronize him.

At Kent City I found a new hand at
the helm of the grocery store of H. E.
Sheets, who has removed to 333 Palmer
street, Grand Rapids. The new own-
ers will continue the business under
the style of Holben’s Grocery.

M. Harold Saur, son of Albert Saur,
has decided to stand as a candidate for
the senatorial district now represented
by J. Neal Lamoreaux, of Comstock
Park. Mr. Saur is a Republican of the
deepest dye and will make an ener-
getic campaign.

At Casnovia I was told that Guy
Humphrey, who removed his stock to
Kent City about eighteen months ago,
will return to Casnovia in the near fu-
ture. He has purchased the building

formerly owned by the original Norris,

grandfather of the present representa-
tive of the family, and is putting it in
shape for a modern hardware stock.

W. L. Mann, who recently purchased
the drug stock belonging to the E, T.
Webb estate, appears to be well re-
garded by the citizens of Casnovia. I
regret he was not in the store when I
called.

At Bailey I found C. L. Gold, the
veteran druggist, very much elated
over the receipt of a letter from his
son, C. Russell Gold, who conducts a
drug store at Cadillac, announcing the
marriage of the latter to Miss Alice
Worth, of Bay Shore. The bride has
taught school in Cadillac for the past
eight. years. The ceremony was per-
formed at Petoskey.

MICHIGAN

Grant looked good to me, as it al-
ways does. As I happened to be there
during the noon hour, I missed meeting
many friends I would have been glad
to see.

 

At Newaygo, M. F. Hatch, President
of the First State Bank, was very hap-
py over the ability of his institution to
pay off the last $150,000 due the depos-

itors two years ahead of the schedule -

time. Mr. Hatch said that Newaygo
was in good shape; that if operations
could be resumed at the cement plant
it would be the best town of its size in
Michigan.

Fremont presented a very busy ap-
pearance. Some of the merchants were
so rushed with business they could
hardly find time to shake hands.

Reeman is apparently on the verge of
a disaster through the possible removal
of the creamery to some other location.
The state health authorities insist they
must erect a sewage disposal plant,
which the manager says is out of the
question. He has been invited to re-
move his plant to Fremont and also
to Newaygo, but is told by the health
officers that Fremont is out of the
question.

The American Legion Park, between
Muskegon and North Muskegon, is be-
ginning to assume a very attractive ap-
pearance. This is one of the most
noteworthy achievements ever under-
taken by the Sawdust City and de-
serves the co-operation and encour-
agement of every good citizen.

A few years ago the wage of farm
laborers was boosted up to 50 cents
per hour, due to scarcity of workers
because of the large wages paid in the
factories and building trades in the
cities. Whenever I go this year and
make enquiries on the subject I am told
that the going price for farm labor in
Michigan is now 15 cents per hour
and that there is no scarcity of work-
ers anywhere who are glad of an op-
portunity to work for that price.

Monday morning’s mail brings me
the following cordial letter from Sebe-
waing:

Sebewaing, June 23—In your Out
Around you mention getting out on
regular trips again.

As this town is staging a big two-
day home coming celebration on July 3
and 4, my associates and I would be
pleased to have you visit our town and
I am enclosing our official invitation.

Arthur J. Rummel,
Chairman Sebewaing Homecoming
Committee.

I distinctly recall a pleasant day I
spent at Sebewaing about forty years
ago. The occasion was the annual
picnic of either the Bay City or Sagi-
naw retail grocers association. It gives
me pleasure even now to recall the
friends I met and the acquaintances I
made on that occasion. I regret that
I cannot be with my Sebewaing friends
next week, but, Providence permitting,
I will undertake to call on them before
the end of the season. My Out Around
calls are necessarily confined to week
end trips, usually starting Saturday
and sometimes one day earlier. When
the holidays happen to fall on Mon-

TRADESMAN

day I can sometimes prolong my trips
to four days, but this year most of the
holidays fall on Wednesday. This
means that we must defer the publica-
tion of the Tradesman until Thursday,
which makes it one day later than
usual in reaching its friends.

 

Accompanying the invitation above
referred to, I find a very interesting
paragraph concerning the early his-
tory of Sebewaing, as follows:

The first white settler in Sebewaing
was Rev. J. J. F. Auch, who came from
Ann Arbor in 1848 as a Lutheran mis-
sionary. The settlement was called
Auchville, in his honor, until it was
changed to Sebewaing, which, trans-
lated from the Indian, means “By the
Creek.” In 1849 he was followed by a
company of people, all from Ann Ar-
bor, who were landed from the steamer
“Julia Smith” on a small island three
miles from shore, being forced to spend
three weeks there before the Indians
could be induced to take them ashore in
their canoes. A tribe of Chippewa In-
dians, under Chief Nock-chee-ko-may,
were very friendly to the settlers.
Working under many disadvantages
and enduring privations which only the
pioneer knows, these hardy people
carved out of the dense forest an agri-
cultural section that to-day is the “Gar-
den Spot of Michigan.”

Sebewaing is situated in Huron
county, in the prosperous Thumb Dis-
trict of Michigan. It is located on the
shore of Saginaw Bay, on the Pere
Marquette Railway and on State
Trunkline M-25. It has—

A population of 1,500.

No bonded indebtedness.

Three miles of Paved streets.

A 1,015 H.P. municipal electric plant.

Public and Lutheran parochial

schools.

Lutheran, Catholic, Evangelical and

Christian Science churches.

Chamber of commerce.

Weekly newspaper.

Beet sugar factory with 1,300 ton

daily capacity.

Sand-lime brick factory.

Cement tile and block factory,

Lumber and planing mill.

Two machine shops.

srewery with 60,000 barrel annual

capacity.

Milk condensery.

Creamery.

State bank.

Modern hotel.

Monument works.

Two chick hatcheries.

Extensive commercial fishing.

Fish net anchor works.

Kxtensive soft coal deposits,

Two bands.

I'ree camp site two blocks from busi-

MEss Center.

Good perch, bass and wall eyed pike

fishing.

The best duck hunting marshes in

Michigan.

Sebewaing is located in the most fer-
tile agricultural area in Michigan.
There is no waste land and abandoned
farms are unknown.

I am pleased to reproduce on our
cover this week a reminder of the civil
war as a prelude to the Fourth of July,
Sherman’s March to the Sea by the
distinguished soldier and civilian Major
S. H. M. Byers. The white-haired
major who resembled Mark Twain was
for many years an important person-
nage. In addition to being the last sur-
viving member of Gen. Sherman’s staff,
he was the author of a song which gave
the name to Sherman’s most famous
Civil War maneuver.

celebrated it was
” written

The song that
“Marching Through Georgia,

 

9

by Henry Clay Work who also wrote
such once famous songs as “Wake
Nicodemus,” “Babylon Is Fallen,” “My
Grandfathers Clock,” “Lily Dale” and‘
“Father, Dear
with Me Now.”

was that tune which was a marching

Father; Come Home

His most famous song

song for the Union forces and such a
musical insult to the Confederates that,
even in 1918, as members of the heter-
ogeneous Rainbow Division will readily
recall, the whistling of the tune by a
descendant of a “Damyankee” in a
presence of a descendant of a “Johnny
Reb” was likely to net the whistler a
“Cracker” punch on his whistle.

That celebrant tune nettled. It even
nettled the man whose exploit it cele-
Sherman hated it; but then
Sherman, as his fellow officers of the

brated.

civil war were fond of pointing out,
was exceptionally unique as a military
man.

Sherman’s hatred for war seems to
Maj. Byers had
it. In 1928, the aged soldier-poet, call-
ing together ninety-two of his friends

have been infectious.

for his ninety-second birthday party,
reiterated his former chief’s pungent,
“War is Hell,” and elaborated on it
with the statement that no war ever
settled an issue. Asked to explain, he
shot back, “Now just what did the kai-
ser’s war settle?” and had the last laugh
when there was no answer.

about war.
When the civil war opened, he joined

Maj. Byers knew all
the Fifth Iowa Infantry, was wounded
Hills, captured and
thrown into Libby Prison. While in
prison, he wrote “The March to the

at Champion

Sea,” which, set to music by Lieut. J.
O. Rockwell, sold more than a million
copies, and furnished a convenient tag
for the description of what Sherman
was proposing to do in Georgia. Upon
his escape from the prison in Colum-
bia, S. C., he joined Sherman’s forces
and was made a member of his staff
on the famous march.

The unrestrained jubilation of the
Northern -civilians over the march to
the sea eclipsed Sherman’s other and
greater accomplishments, and added to
his typical soldier’s distaste for the
bloodthirstiness of civilians, the con-
viction that this dirty job which duty
forced him to do had blackened his
career. Like many another soldier had
discovered, he found that “war hath no
hate like that of a non-combatant,” and,
becoming cynical about his “dirty” pro-
fession, grew to hate songs about the
march as thoroughly as did those in
whose country the march was staged.
Even Maj. Byers, who wrote the lines
for “The March to the Sea,” greatly
preferred to be remembered by his
peaceful pictures of Old Spanish mis-
sions in “The Bells of Capistrano,”
which was hailed as his greatest poetic
work,

While calling on a local manufac-
turer a few days ago, he asked me how
many different federal taxes I thought
he had to pay. I guessed the number to
be ten. He said I was not a good gues-
ser — that he is now forced to pay

(Continued on page 23)

 

10

FINANCIAL |

Last Great Stand of the American
Indians

 

Monday, June 25, is the fifty-eighth
anniversary of an epoch in American
history, namely the Custer Massacre,
which marked the last great stand of
the Indian tribes of the United States
to protect their lands against the in-
vading white man.

General Custer was of very partic-
to Grand Rapids. His
married at Monroe,
Michigan, where he thereafter made
his home, was the daughter of Judge
Bacon, whose wife was the daughter
of Deacon Abel T. Page, who was one
of the earliest settlers of Grand Rap-
ids, having come here in 1836. His
other daughter married William A.
Richmond, whose daughter was Miss
Rebecca L. Richmond, whose death
occurred only a few years ago,

Mrs. Custer was with the General in
all his campaigns from 1862 on, and
Miss Richmond told me that she was
with Mrs. Custer on a visit at the bat.
tle of Cedar Creek, at which General
Sheridan made his famous ride.

Custer graduated at West Point in
1861 and was at once sent to the front
in time to participate in the battle of
Bull Run, and his dashing, active sol-
dierly qualities were such that his pro-
motion was rapid: he was finally placed
in charge of a Michigan brigade, and
was made Brigadier General of Vol-
unteers, when he was twenty-three
years old. In his company were Major
James E. McBride, and Colonel
George C. Briggs, of Grand Rapids,
and General Kidd, of Ionia, and many
other Michigan soldiers. He was the
one who received the white flag at the
surrender of Lee’s troops at Appomat-
tox.

He was the beau brummel of the
army with long golden curls, wearing
a blue jacket tastefully embroidered
and a brilliant red necktie. His rapid
promotion and activity made him many
enemies, but he was uniformly suc-
cessful up to the time of his last battle.

The Sioux Indians were the bravest
and fiercest of all the tribes on the
continent. They had been gradually
pushed back out of Minnesota, near
the Western part of Dakota and Mon-
tana. Treaty after treaty had been
made with them and as often broken,
so that naturally had no con-
fidence whatever in any promises.

General Custer was finally made
Commandant at Fort Abraham Lin-
coln on the Missouri River, opposite
what is now Bismarck, North Dakota.
He was sent on an exploring expedi-
tion into the Black Hills in 1873, and
while he was there, one of his soldiers,
who had been a miner, went down to
a creek and washed out gold. On their
return the news spread and there was
the usual gold rush to the Black Hills,
accentuated by the fact that the panic
had just occurred and thousands of
men were out of work. The Black
Hills were included in the treaty with
the Indians that had been set aside as
theirs and had always been held by
them as an unusually sanctified place
occupied by spirits. Again the North-

ular interest

wife, whom he

they

 

MICHIGAN

ern Pacific was building Westward,
and its line of road lay up the Yellow-
stone directly across the lines of the
Sioux. The United States Government
did for a time endeavor to keep out
the hordes of miners seeking to obtain
their fortune in the Black Hills, but it
was useless and they finally gave it up,
and finally they ordered all the Sioux
Indian tribes to come in and report to
the reservations under the control of
the Government. There was a certain
nucleus of the Sioux tribes that had
submitted to any Government
This band was led

never
control whatever.
by Sitting Bull.

The ruthless breaking up of the
sacred treaty by the Government had
increased the hostility of the Indians
and a large number had been gathered
together to resist the surveying parties
of the railroad and the miners. In the
Spring of 1876, the army was given
orders to round them up and bring
them in. General Custer was to head
the expedition. It was in the last year
of the second administration of Gen-
eral Grant as President, and several!
cabinet officers had been involved in
grafting somewhat similar to what
went on in the Harding administration,
of recent memory. General Custer was
called to Washington to testify regard-
ing certain matters he had knowledge
of. President Grant, being very honest
himself, did not see dishonesty in other
people, particularly his closest friends,
who were being assailed, and he took
Custer’s testimony as a direct affront
to him, and the result was an order
from the War Department not to
allow General Custer to go with the
coming expedition, but that General
Terry shoeld have charge. Custer
felt heartbroken and finally at the’ in-
tercession of General Terry, he was
given command of his own troop under
General Terry.

The Eastern expedition started out
from Fort Abraham Lincoln in the
early part of May. Their strategy was
that General Custer in charge of the
Eastern end should march to head off
the Indians who were located in the
valleys of the Big Horn and Little Big
Horn Rivers, while General Gibbon
with infantry should come from te
Western end and the whole band
would be rounded up. A scout return-
ed about June 15 and reported the trai!
of the Indians returning to the Little
Big Horn, and Custer set out with a
troop of cavalry numbering about 700
men. General Terry wished him to
take a gatling gun with him, but Cus-
ter declined, saying that he could
handle the whole matter.

They arrived at the divide leading
over into the valley of the Little Big
Horn River on the afternoon of June
24, and his Indian scouts reported that
there was a large village over the di-
vide and they went into camp and rest-
ed until morning, when it was reported
that the Indians had discovered them.
Custer decided to make the attack at
once.

As he approached the valley he
divided his force into four detachments,
one under Colonel Benteen, one under
Major Reno, himself in charge of an-
other, and the pack train under Gen-

TRADESMAN

eral MacDougall. He ordered Colonel
Benteen to go around several miles
around the Southwest part of the val-
ley and Major Reno to attack the In-
dians in front, and that he would sup-
port him. Colonel took his
route as ordered and Major Reno went
on directly toward the Siox camp,
while Custer for a long time marched
parallel to his right, but finally disap-
peared along the ridges. Reno’s force
soon engaged in battle with the In-
dians and found that they were out-
numbered ten to one, at which Major
Reno ordered the retreat across the
river to the highlands on the right,
wondering why they had received no
support from General Custer.

They heard firing down the river,
but they were closely beset by the
Indians. They had attacked at about
12:30 and it was now about 4 o'clock,
and Benteen, finding no Indians at all

Jenteen

on his route, in spite of orders, decided
to return to the trail and co-operate
with the others. He reached Major
Reno’s position together with the pack
train about 4:30, and it was very for-
tunate that he had, for without this
additional
very likely that Reno would have suf-
fered the same fate as Custer. Both
Benteen and Reno were bitter enemies
of Custer and all that afternoon and
night they felt unusually bitter, feeling
that Custer had gone away and left
them to their fate. All that night and
the next day, they were surrounded
and attacked, lacked drinking water
and supplies, but they maintained their
position in spite of the terrilbe suffer-
ing from wounds and anxiety.

On the next day the Indians sud-
denly disappeared from their front and
it was seen that they were preparing to
move. When they had time to look at
the vast array of horses belonging to
the Indians and the moving camp, they
were surprised at the enormous num-
ber.

But what had become of Custer?
Finally, late in the afternoon, a scout
appeared, the advance of General Gib-
bons’ infantry from the West, and
when the main body appeared they had
come by the Custer battlefield, and
found that Custer’s force had
wiped out.

It was the most argued and talked
about battle since the battle of Water-
loo. Benteen and Reno were charged
with cowardice in not going to the

force, it would have been

been

support of Custer and Reno was court-
martialled, ‘but afterwards acquitted.
Two hundred and six officers and men
under General Custer were wiped out
in a few minutes. The reason for the
disaster was that the War Department
had no information as to the strength
of the Indians. They expected to find
a force of perhaps 709 and instead
found 5,000 were waiting, ready to die
in defense of their homes. Usually the
Strategy of the Indians had been to
give battle in small bands and then
disappear, and as they had never stood
up before en masse to give organized
battle, the division of General Cus-
ter’s troops into three or four details
gave them the Opportunity to crush
Custer.

All of the bodies found were strip-
ped and mutilated except that of Gen-

June 27, 1934

eral Custer, whom the Indians had
always respected as the bravest of the
brave.

Among with
General Custer was Lieutenant Har-
rington, whose brother lived in Grand
Rapids and was connected with the
National City Bank for many years.

Claude Hamilton.
—_2+-.>___-__
justifiable

Judge: Why did you hit the dry
goods clerk?

Mrs. Knocker: Well, your honor, I
asked her to show me something suit-
able in neckwear for myself, and she
looked at my neck and then handed
me a washrag.

—_~r~-.__

A wide open town and a lawless

town mean the same thing.

those who perished

 

A. E. KUSTERER & CO.
The Oldest Investment Banking
House in Western Michigan.

560 Michigan Trust Bldg.
Phone 9-7231

 

 

 

 

 

 

 

All Issues
CONSUMERS POWER
PREFERRED

BOUGHT
QUOTED

SOLD

 

Your Inquiries Solicited

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
813-816 MICHIGAN TRUST BLDG.
Phone 8-1217

)

 

 

MW West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . ,

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

 

 

 

SELECTED INVESTMENTS
State of Michigan

Highways _..__ 4%s due 1942
City of Muskegon

School District____5%s due 1956
Berrien County

Highways __.____ 414s due 1938
City of Grand Rapids

Generalg __________, 4les due 1942
City of Grand Rapids

Schools 414s due 1938
J. H. Petter & Co.

INVESTMENT BANKERS
Grand Rapids Muskegon
Phone 94-417 Phone 23-496

Dd

 

 

 

 

 

 

SEPT OTY

 

 

 

 

 

 

 

June 27, 1934

MICHIGAN

TRADESMAN

 

 

Necessity of Understanding the Cus-
tomer

While things are changing so rapidly
as they are at present it certainly gives
the store owner as well as the em-
ployee good reason to use every effort
to try to understand the customer
and the problems of life from the
front of the counter. The lack of suf-
ficient money to purchase all the
articles wanted—selection of the things
that are best adapted to the individual
needs—the trust they must place in
the article and the merchant who sells
it—the guarantee, etc.

1. Money is plentiful and yet there
was never a time in the memory of
people living to-day when money is
so hard to obtain. This gives a new
thought to the spenders of money that
many have never thought of before.
They realize that some must be set
aside to meet the actual living expenses
of to-morrow. Credit is now hardest
in line to obtain, and it must not be
abused else it will not continue. There-
fore, the customer’s dollar must go
just as far as possible to do its full
duty. The merchant must have a profit
but it must remain within the bounds
of reason. The customer must be sat-
isfied or his patronage will soon be
scattered. His purse must be given a
chance to reach necessities, at least,
if possible.

There never was a time in the
memory of people when the market
was so glutted with things so shoddy,
poorly made, deceptive in weights and
contents, poor quality, and worthless
trash. The article sold may have merit
but be of such a nature as to be useless
to the customer. A poorly made article
is of no value as a repeater to a sale
and it creates a reputation that is of
little value to a merchant. A bottle or
other container that is made in such a
manner to make a little dab look like
a lot creates distrust of the place from
which it was purchased. The net con-
tents must be small, but the customer
will in time look at that too. The qual-
ity of any sale must bear up if that sale
repeats. And last but not least trash
is still trash, no matter how good the
container.

3. The merchant stands more in the
limelight to-day than ever before to
bear the brunt of selection of goods.
His cash must oftimes accompany his
order. A company in whom he has
confidence may have new management
and that new management may have
distorted ideas about profits. Business
among business people is more tricky
than it ever was before. The goods
must bear up if the customer is to be
held.

4. A guarantee is only as good as
the man that made it and this fact can
be testified to by many a merchant who
has purchased some shiny nice bonds
from a glib salesman of yesteryear—
and maybe his banker assisted in the
sale.

In summing all things up the mer-
chant of to-day must be more care-
ful than ever before. Goods must be
more carefully selected. The weights
must be more carefully watched. More
thought must be given to honor and
candidness with the customer. It is

more necessary to cooperate with

everyone now than ever before. To-
morrow may bring turmoil if our lead-
ers are not more careful. The survival
of our very government depends on
our righting the channels of mercan-
tile trade, and the brunt of that trans-
action rests with the merchant. Study
your customer and let every transac-
tion be one that will be a credit to
you and a satisfaction to your cus-
tomer. A. S. Brown.
——_+ 2+
The Last Shall be First

With the resignation of Bert Cobb as
chairman of the Board of Directors of
the Commonwealth and Southern Cor-
poration, it brings to my mind the fact
that of all the man who developed with
Anton G. Hodenpyl, and were interest-
ed in the development of the gas and
electric business, there is only one left
still in active business and that is Jacob
Hekma, now vice-president and direc-
tor of the Commonwealth and South-
ern Corporation. Of this number there
were Lewis H. Withey, George E.
Hardy, Benjamin S. Hanchett, Bert
Cobb, Frank Hulswit and, last but not
least, Jacob Hekma.

Hekma came into the Trust Com-
pany about 1895.
seventeen years old, out of school,
from a family that was poor, the same
as all the rest of us. He soon showed
that he had brains and a very keen
wit and humor. He was not an ordi-
nary plodding Holland boy. He went
to work in a department headed by a
gentleman who was thoroughly repre-
sentative of our best social grace and
manner, thoroughly upright and hon-

He was only about

est, but more given to form than to
substance, which our shrewd _ little
friend found out, and, while he was
thoroughly obedient to the discipline
imposed upon him, made his own de-
ductions and drew lessons from same.
In after years he was accustomed to
chuckle at some of his experiences,
such as the following:

The Grand Trunk Railway had de-
cided to abandon their old station at
Plainfield avenue and run the line
down to Bridge street along the river
bank. In doing so, they would require
a large amount of gravel and they
came to the Trust Company for the
purpose of making a deal to purchase
the gravel from a gravel pit we had on
upper Canal street near the Hydraulic
plant. It was a great event in Hekma’s
department. A skeleton of a contract
was drawn up and he says that every
day for weeks the boss would come
“l? oo, dot an 1"
wonderful contract

down and criss

until finally the
was ready and the day for the signa-
ture of the contract was a great event.
Properly signed and sealed, and blue
ribbons attached, labels put on it, it
was filed away. Then they waited for
the money to come in, and as _ the
Grand Trunk apparently were using
gravel and no remittances were made,
Hekma was sent out to see what had
happened and found that the railroad
company were taking gravel from an-
other gravel pit. The contract was ex-
amined and then they discovered the
nigger in the woodpile. While the
Trust Company were bound to furnish
gravel at so much per cubic yard, the
Grand Trunk were not obliged to take

any. It was nothing more nor less
than an option to the railroad company.
Having the contract, the railroad com-
pany went to another gravel pit and
used their option to get a lower price
from a rival pit. Hekma’s lesson from
that was that, as he stated, whenever
he signed a contract in future, he saw
to it that the other fellow was bound
as well as himself.

He developed and was promoted
the Trust Company until finally he
became auditor, but the possibilities
therein he soon saw were limited and
about 1904 he took a minor position
in New York with Mr. Hodenpyl and
Mr. Hardy. Thereafter, by sheer force
of ability, with no influence whatever
except that developed by his own brain,
his progress was ever onward and up-
ward. I have noticed in his office some
of the shrewdest generals of finance
of New York and Philadelphia, taking
counsel with him.

It is a far cry from the little Holland
boy living down on Grandville avenue,
near the gas tanks, to being one of the
executive officers of one of the largest
power companies in the country dom-
inated by the big financiers of Wall
street.

Verily, 'the wheels of time bring
many changes, and among the most
outstanding of these is the fact that
Jacob Hekma is away up at the top of
one of the largest corporations.

Verily, as it is said, the last shall be
first. Claude Hamilton.

—_—_+ +. __-
Proceedings of the Grand Rapids

Bankruptcy Court

June 20. On this day the schedules, ref-
erence, and adjudication in the matter
of Clayton T. Allen, bankrupt No, 5741,
were received, The bankrupt is an in-
surance salesman of Grand Rapids. The
schedules show total assets of $18,503.77,
(of which $600 is claimed exempt), and
total liabilities of $51,385.51, listing the
following creditors:

Kent County, G KR... © i 30. 00
ity ‘Ercasurer G. KR...
Muskegon County, Muskegon_.
City Treasurer, Muskegon Heights 400.00
Ottawa County, Grand Haven__ 50.00
Home Owners Loan Corp., Wash-

moton PC oe 7,765.02
Hirst State Savings Bank,

 

Muskegon Heights __...._._____ 1,800.00
Pacific Mutual Life Insurance Co.,

Os Anepeles 2 2,400.00
Dr. Peter T. Grand, G. R.______ 1,150.00
First State Savings Bank,

Muskegon Heights __---_--___- 825.0¢
Hee Dysert: G Ro 400.
Old Kent Bank G. KR... __ 3,425.00
Henry KE. Morton, Muskegon

Pieishie: oo 715.00
Herpolsheimer’s, G. R._-__- 47.40
Paul Steketee & Sons, G. 13.06
Houseman & Jones, G. R._ 3.35
&. Bottons, Grocer, G RK. _-_ 30.00
Fastoor Bros. G. KR. 2500
G@, BR. Insurance Agency...____.___ 20.00
Boston Store, G R.......__ 35.00
Breen & Halladay Fuel Co., G. R. 28.95
Misch-Mine Co, G. RR... _ a Tita
Taylor Bros., Roc hester, N. Y¥.__ 20.00
Gerlach-Barklow Co., Joliet, Ry. 20.00
John C, Winston Co., Chie ago__ 20.00
G@ oN Garasee 110.00
National Bank of G. R.-_______ 25.00
Henry Schmidt, G@ KR... 25.00
Bar! Munshaw, G. R.._.._._______ 50.00
G R. National Bank 31,000.00
Manistique Bank, Mianistique__ 60.00
Miss R. Hamacher, G. R.________ 165.00

June 21. On this day the schedules,
reference, and adjudication in the matter
of Herman WKooistra, bankrupt No. 5742,
were received, The bankrupt is a store
manager, of Allegan. The schedules show
total assets of $60 (all of which is claimed
exempt), and total] liabilities of $2,739.93,
listing the following creditors:

Consumers Ice Co., G. R._---_- --$ 25.00
Stiles Brothers Lumber Co., G. R. 800.00
G@ RK. Savings Bank... 9.00
Kent Savings Bank, G, R._---__-- 100.00
G@ Kr. Gas Co. 37.00
Blectrie Co. 3.00
Master Tire Co., G. RK... 18.00
Wm. Kootman G. KR... ..__. 44.87
Loveland Drug Store, G. R._--_-- 150.00
Decker & Jean G. R.__._..______ 200.00
Stephen Allen, G, R._._._____ 105.00

11
Morrel Packing Co., G, KR... ___ 20.00
Century Huel €o.. G. BR. ___ 25.00
Oakdale Buel Co... G. K.o.. 10.00

Charles Diepstra & Son, G. R. 7.00

Butterworth Hospital, G. R.---. 250.00
De £ Ven G E.. _ 200:00
Dr, D. Chandler G K.... 20.00
Dr & C. & RFE. Victor, G KR. 15.00
Dr HF. Beel G@ KR. 44.00
Dr. Alfred Déan G. KR. 4.90
Bon Marehe G Ki 8.00

Wm. Wieringa, G x... 300.00
Wilson & € Jompany, G 11.21
G. KR. Packing €o... ea 27.00
Jacobson C ommission Co., € R.-. 180.04
Colonial Finance Corp., Kalamazoo 23.81

Briges Mlectric CC. G. HR... 19.00
Zuidema Electric Co., G. R.____ 10,00

Swit Co. G Ro. unknown
Philbrick Hardware Co., G, R...unknown
Michigan Bell Telephone Co., G. R. 28.00
June 21. On this day the schedules,
reference, and adjudication in the matter
of Robert M. Thompson, bankrupt No.
o745, were received. The bankrupt is a
tile setter, of Grand Rapids. The sched-
ules show no assets and total liabilities
of $4,351.00, listing the following cred-
itors:
Ben Dishaw, G. Ro $ 42.00
Meyer’s Transfer Co., G. R.__--_._ 500.00
Sterling Clothing Co., G. KK... __ 300.00

 

 

Wheeling Tile Co., Wheeling,
We 200.00
G. R. Marbel & Fireplace Co.____ 90.00
Jobn Van Kuiken 35.00
Kent Awning Co, G. K.._____ ae 54.00
De KV. Alien GCG. R= 9.00
Standard Tile Co., Zanesville, O. 150.60
Master Tire Service, G. R.__.___ 90.00
Pardee Matawan Tile Co., Matawan,
IN ee 35.00
a Tile Cd... 35.00
Bari Dunn, G. KR. 11.00
Peters Shoe Store, G. KH... 11.00
James DeGood Trans. Co., G. R. 210.00
Elesse @ 2 Sas 54.00
Hesse¢ 2 =e 54.00
Herpolrsheimer’s, G. 60.00
Pastoor Eros, @ Hoo 11.00
Vander Sys & Ca, G, Ho 58.00
Dr. N. L. Burke, at 12.00
Lobman & Anderson, G, R.----__ 11.00
Thelen Materials. G. KR... 54.00
Pulte Plumbing Co., G. Ri. _ 75.00
Slager Plumbing Co., G. K._..___ 38.00
Meyering Land Co., Detroit______ 500.00
De Kel G Ro 1,000.00
Par Moeotey = 10.00
General Motors Ac¢
Go Ro ee 40.00
Wealthy Food Mkt., 11.00
green & Halladay, 7.00
Dr. Patterson, G. Ro 19.00
St. Marys Hospital, G. R._._____. 19.00
GR. Savings Bank, G. R.____. 50.00
Union Bank of Michigan, G. R._- 52.00
Bitz Auto Repair, G FR. __ 9.00
U. S. Indianapolis, Ind... 125.00
Commpunmity Presa ss 50.00
Quality Coal Coe.. G. Ri 9.00
Geo. Van Fist... 75.00
Chas. E Kelly & RR. 126.00
sam Maloley. G KR... 22.00
Van Dyke G KR. oo 30.00
Dr J: D Hastie 4. R... 35.00

In the matter of James Houlihan, Inc.
bankrupt No. 4975, final meeting of. cred-
itors was held June 18, at which time
Fred G. Timmer, trustee, was present
and represented by F. Roland Allaben,
first attorney, and Lloyd H. Cully, suc-
cessor attorney for the trustee. Certain
creditors were represented by Hilding &
3aker, attorneys. The trustee’s final re-
port and account was approved and al-
lowed, Bills of attorneys were approved
and allowed. An order was made for the
payment of administration expenses, pre-
ferred tax claims and a first and final
dividend of 4.85 per cent. No objections
to bankrupt’s d@iseharge. The meeting
adjourned without date and files will be
returned to the U. S. District Court.

In the matter of the Muskegon Brew-
ing Co., a Michigan corporation, bank-
rupt No. 5684, first meeting of creditors
was held June 21, at which time the
bankrupt was present by F. L. Meeske,
President, O. P. Meeske, vice-president,
and other officers, and represented by Ed-
ward ©. Farmer, attorney, Fred G. Tim-
mer, operating receiver, was present and
represented by Lou L. Landman, attor-
ny. Certai ncreditors were present and
represntd by Hilding & Baker; Smith &
Strawhecker; Harold H. Smedley; Joseph
T. Riley; and K. C. Blumberg, attorneys.
Secured claims were considered. Othmar
P, Meeske was sworn and examined be-
fore a reporter. No trustee was elected
or appointed but the referee stated the
operating receiver would continue for
the time being. After a general discus-
sion, it was agreed the matter be ad-
journed to July 23, to permit the receiver
or others to bring in a plan of reorgan-
ization or sale.

———_>--~____

If you have what you consider a
good idea, don’t ever give it up. When
you think you see a chance, try to put
it across. If you fail to do so, don’t be
discouraged Follow the advice of
the old copy-book maxim, “If at first
you don’t succeed, try, try again.”

 

 

12

MICHIGAN

R E T A I L G R O . E R a real game of bridge the last three

Retail Grocers and Meat Dealers Associa-
tion of Michigan,

President—Rudolf Eckert, Flint.

First Vice-President—Vincent Miklas,
Manistee,

Second Vice-President—O. A. Sabrow-
ski,, Lansing.

Secretary — Herman Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul
Gezon, Grand Rapids; Lee Lillie, Coopers-
ville; Martin Block, Charlevoix.

Hansen,

 

Frankford Again to the Fore

I had to make some adverse com-
ments on certain voluntaries a few
weeks back. Of course, there is a dif-
ference between voluntaries and whole-
sale grocery houses owned by grocers,
but there is analogy enough to make
what I now write somewhat of an in-
dication that there are plenty of well
managed wholesale outlets to serve all
grocers properly.

Last statement of Frankford Grocery
Co., Frankford-Philadelphia, has been
on hand for months, It has not been
reviewed because the years roll by so
quickly that these statements seem to
crowd on each other, yet there is, in
fact, a full year between them, and de-
spite any adverse conditions, progress
is steadily made by this old established
organization.

Frankford’s sales last vear were $7,-
418,311.31, an increase of $78,114.15
over 1932. Expense is listed thus:

 

Operating overhead__________ 0320
fax overnead_. 0058
Depreciation overhead _______ 0050

Cr 0428

Add profit of $119,430.47, which figures
out 1.62 per cent. plus and we have an
average margin of 5.9 per cent. on
sales.

Considering that 114 to 2 per cent.
is creditable in a retail business, this
showing at wholesale strikes me as
truly remarkable. There were 1787
members last year. I think that is the
first time I have noticed a decline in
membership, but it is slight at that.

Modestly, the management prefaces
its report: “We herewith submit this
report, which we trust will repay our
stockholders for their confidence and
support. It shows the continued
growth and strength of our company
and organization. This is due to the
co-operation of our stockholders.”

Yet, in face of such a record, going
back over continuous progress for more
than forty years, J. A. Edgar—one of
the outstanding merchandisers and
managers of the country—more than
once has deplored the want of 100 per
cent. co-operation on the part of his
members. Human nature is one funny
thing.

A time since, I reviewed the record
of Freaderich Brothers, Lincoln, from
the time I first knew them. I said of
them only what they well merited. Now
they write to me:

“We appreciate your kind remarks.
We may be a little hard to get along
with after being flattered so highly. We
are going to try to keep in the buggy
and keep on enjoying our business. In
fact, after being in it thirty-one years
we are just beginning to enter our life’s
work, getting great satisfaction from
watching our sales and store grow as
they have done for years. It has been

years.

“We have done more planning on
store arrangement, played up more
floor displays where people must walk
into them and paid more attention to
window displays, which we feel has
helped a great deal.”

There is reflection of sound life-phi-
losophy—in line with “There’s no fun
like Work” which I saw over Karl
Triest’s desk a time back in Los
Angeles. Elbert Hubbard said: “Get
your pleasure out of your work or you
will never know what real pleasure is.”

The Freaderichs have the right idea
—to regard work as a game of bridge.
And you can get a slant on how long
thirty-one years is when you note what
he says about the “buggy”; for that
Was an ancient vehicle in which folks
used to drive about the country. It
was discarded when the auto came and
the present generation knows it not.

Economic + ress produces and devel-
ops strong n.. . who, under pressure of
necessity, devise new or improved
services which, taken together, bring
solid recovery. The same stress evolves
a lot of the muddiest thinking and most
flagrant demagogy. This leads to at-
tempts at recovery as wild as the word
uttered.

Senator LaFollette lately drew a hor-
rendous picture. He said that if $100
represented all the wealth in our coun-
try and 100 all our people, the pres-
ent distribution would result thus: One
person with $59; one with $9; twenty-
two with $1.12 each; seventy-six with
7c each. His plea was for an evener
distribution of wealth—whatever that
really may mean. One commentator
writes thus:

“Since with their big majority the
seventy-six are responsible for the
present status, they either do not know
that the Senator represents them or his
assumption is false. To make his case
still more hopeless, the man with the
$59 appears to support the seventy-six.
Thus they -have the majority of both
money and votes.”

Futility of Redistribution

But also: If what we may suppose
the Senator advocates came about so
that each of the 100 would start again
even with $1 each, experience shows
that the day after, distribution would
be back about where it is now because
the brighter, smarter men would gather
it im.

Again: The single dollar in each
man’s possession would not enable him
to rise out of the most rudimentary in-
dustrial class of occupation. The sev-
enty-six would certainly pool their $76
and hand it over to the same man who
now owns $59, so that he could organ-
ize industry and management to give
steady employment to the seventy-six.
There can be no other Way—assuming
that our movie observers and our war
time intelligence records are correct—
for they show our average adult intel-
ligence as normal for fourteen years.
A few among us must grow up men-
tally—else where would initiative come
from? And without initiative, whence
could we get progress?

But fact is, most of us are wishful
thinkers when we think at all. We are
always swayed by our emotions and
sentiments, instead of by cold analysis

TRADESMAN

of facts. Therefore when Bobby stands
before a Montana audience and says
what I have quoted above, he gets a
“great hand” — yes, many “great
hands.” Great is the “distinguished
Senator from Wisconsin.”

,

If you guess this gives me a pain in
the neck, I'll say your guess is right.

If you imagine this “has nothing to
do with selling groceries,” I assure you
that it has. What is being done in
Washington and other seats of Gov-
ernment—of which we have far too
much right now—touches each and
every one of us intimately, and we bet-
ter realize it.

I see notices here and there that
chain clerks are to be unionized; and
the suggestion appears to meet with
the general approval of independent
merchants, because they know that
unionism is death; that no industry can
adopt the closed shop of unionism
without facing ignominious death,
sooner or later; that it is but a step
from the chain store to the independ-

June 27, 1934

ent and that unionism will be so happy
over the death of the chain store that
it will proceed to the independent also.
Paul Findlay.
—_—_»~7+ > —
Doctor’s “Mystery Note” Deciphered
by Druggist

An invitation to dinner had been sent
to the newly-settled practitioner. In
reply, the hostess received an abso-
lutely illegible letter.

“T must know if he accepts or re-
fuses,’ she declared.

“Tf I were you,” suggested her hus-
band, “I should take it to the druggist.
Druggists can always read doctors’ let-
ters, however badly they are written.”

The druggist looked at the sheet of
notepaper which she handed him, and,
without waiting for her explanation,
went into his dispensary and returned
a few minutes later with a bottle,
which he handed over the counter.

?

“There you are, madam,” he said.
“That will be seventy-five cents,
please.”

 

THE VEGETABLE HOUSE

FRESH VEGETABLES EXCLUSIVELY
Wholesale Distributors of
HOME GROWN AND SHIPPED-IN VEGETABLES
VAN EERDEN COMPANY

The only exclusive Vegetable House in Western Michigan

201-3 GRANDVILLE AVE.

GRAND RAPIDS, MICH.

 

 

 

 

season is here...

With warm weather, millions of appetites will listen and

get hungry for Kellogg’s Rice Krispies. The world’s most

popular rice cereal is going into its peak months.

Newspapers and magazines from coast to coast will bear

down on the Rice Krispies story. Shorter hours for
mothers. Bigger appetites for children. Billboards will
back up the appetite appeal of Rice Krispies.

The Singing Lady — Kellogg’s famous Radio Program
—will stress the nourishment and the goodness of this

favorite food of youngsters everywhere.

Get in step with this mighty current of appetites. Keep
plenty of Kellogg’s Rice Krispies on hand. Feature pack-
ages on counters and in windows. Get ready for summer

sales that will snap, crackle
and pop with profit for you.

% trill

OF BATTLE CREEK

 

 

 

June 27, 1934

MEAT DEALER

 

Use of Standard Grades Grows

Increasingly wider use of the meat
grading service provided by the De-
partment of Agriculture is reported by
be
days in Chicago last week after making
a tour of the middle Western cities in
which the service, over which he pre-
sides, is Mr. McCarthy
states that he found users enthusiastic

McCarthy, who spent. several

maintained.

about the way the service is helping
them in both buying and selling. He
was pleased to note that prejudices
are gradually subsiding and that some
who once were dead set against any
standards except those of their own
individual systems are now coming to
admit that universal stand-
ardization is really the most satisfac-
tory.

see and

“Standards for meats were not set
up arbitrarily,” Mr. McCarthy points
out in telling how the movement start-
ed, “nor were they advanced to their
present status in a day. It was fully
realized in the department that prog-
ress in meat standardization could not
go any further or any faster than pub-

 

lic acceptance permitted. Producers,
retailers’ associations—local, state and
national—and many dealers through-

out the country indorsed the work at
the beginning and have continued te
indorse it.

“Government standards were first
applied to the purchase of meats for
the United States Lines, and it was
found that the right grades could be
bought economicaly and at the same
time permit dealers to make a profit.
Other steamship lines, restaurants, ho-
tels, retail meat stores, and other meat
buyers asked for the service and said
they were willing to pay for it at gov-
ernment rates.

“They find it economical to do so,
since it helps them immeasurably in
maintaining their dietary standards.

“They find it economical
they can buy competitively.

“They find it economical because the

because

furnished at cost for con-

centrated work.

service is

“The government stamp inspires
confidence and frequently helps greatly
in making sales. Some who use the

service advertise the fact in one way
or another. This results in better satis-
fied customers and tends to raise the
standards of those using the service in
the minds of their patrons.

“The service has proven very bene-
ficial to wholesalers in holding their
customers and maintaining the friendly
relationship which mutual confidence

always inspires. Wholesalers have
found it very economical in almost en-
tirely eliminating rejections and _ re-

placements and the expense associated
with them, as well as in preventing de-
terioration of returned meats while in
transit and from being held at point
of delivery after rejection—not always
under the most satisfactory conditions.

“Considerable progress has been

made in grading and stamping lamb
carcasses and cuts, although the ton-
nage is much less than beef.
throughout the country seem to be be-
coming conscious of the value of the

People

MICHIGAN

service, however, and during 1933 con-
siderably more than twice as much
lamb was graded as during 1932. While
some may feel that the necessity for
lamb grading is not so great as for
beef grading, there is an extremely
wide possible range in lamb grades and
an equally wide price range.

“All lambs, of course, are marketed
at a comparatively young age: but, even
so, the tenderness be-
tween a lamb approaching the yearling

difference in

age and one three or four months old
might be said to be equal to the dif-
ference between a delicious meal and a
fairly satisfactory Government
tests have conclusively that
medium grade lamb may be very Satis-
factory, but I am sure that you as
business men, when you buy medium
lamb, want to buy it for the price of
medium lamb, and I am equally sure
that you want to have the assurance
that any grade bought is as high in

one.
shown

quality as it is represented to be.
“Regardless of the tenderness of a
leg of medium lamb, the chops from
such a lamb would not suit a critical
diner used to higher grade. But I
should not like to be misunderstood as
discouraging the use of any particular
grade of lamb or other meat when such
a grade is suitable for the particular
use to which it is to be put.
“Unfortunately, beef grading has
been confined too much to choice beef,
although immense quantities of good
beef are graded and stamped and in
many cases medium beef is graded and
stamped. Medium beef, especially in
the lighter weights from relatively
young cattle, may in some instances be
reasonably satisfactory for steaks and
roasts, and of course this meat should
prove tender when properly cooked by
moist heat. In other words, the divi-
problem is to stamp without
prejudice all classes and grades of meat

produced, and certainly this

sion’s

division
is favorable to support which aids in
this direction.

“This division is primarily interest-
ed in being of assistance in having the
various classes marketed according to
class and the various grades in each
class marketed for the grades they are
and not for something they are repre-

sented to be and are not.”
ee ee

“Fussy” Customer Often Most Valued

A customer who is overly particular
is often the most profitable customer,
because the hard to
please in regard to meat is one who
finds it hard to discover a meat dealer
who pleases her. Therefore, once she
does find a store that pleases her, she
is not going to shop around.

The surest way to please a customer
who is particular about the meat she
‘buys is to find out just what that cus-
tomer wants and thereafter always
make sure that she gets it. In practice,
however, it is not by any means as
simple. Not every woman can tell her
meat dealer just what she wants. Some
may even call for what they do not
want, because, though they are partic-
ular, they do not know very much
about meat. Also different cuts of meat

person who is

are not always designated by the same
names in all parts of the country. A
person who moves into town from

TRADESMAN

some other section of the country may
not call for the exact cut desired be-
cause that cut is called something else
in. the
come.

section from which she has
particular customers, a
amount of attention is
First, special effort must be

To satisfy
considerable
needed.
made to give the customer just what
find out from the

she wants. Then

customers if this meat was entirely

satisfactory. If it was not, endeavor to
learn why it was not, what the matter
was with it.

It is not possible to remember all
about every customer where many cus-
tomers are served, so it may prove a
good plan to keep a written record of
each customer, giving full details in re-
gard to the meat called for, the meat
delivered and the degree of satisfaction
it gave. It does not require the keep-
ing of such a record over a very long
period to disclose interesting and in-
structive facts. In the case of some
people it will show that certain cuts
quality of meat always satisfy
These are particular customers,

but they can be satisfied. The record

and

them.

shows exactly what they want, and if
they are given this they will be satis-

fed,
Other customers will be satisfied
with lower quality meat. At other

times the very best does not satisfy
them, If the kept
enough it will show that a rather reg-
ular intervals complaints are made, and
that these complaints have no reason
for being made except that the com-

1

record is long

plaining person is feeling irritable. In
fact, the that for
part of the time most anything proves

records will show

satisfactory, while at others nothing
will satisfy. This type of customer is
not particular, is not discriminating,
best. ft ts just a

irritable at certain

or desirous of the
matter of being

times. Further investigation shows
that the
man of the house has had a bad day

at the office.

complaints come when the

> ©
Winning Meat Essay Puts Emphasis
on Cooking

“Meat contributes in large measure
to a balanced the opening
statement of Miss Anne Oczkewecz of
Everett, Wash., in the essay which won
for her national honors and a univer-
sity scholarship in the National Live
Stock and Meat Board’s national meat

diet,” is

story contest.

Calling attention to the fact that
meat is a good source of protein, iron,
phosphorus and vitamins, and that it is
valued for its flavor, Miss Oczkewecz
emphasizes the fact that proper cook-

ig

1g 1s necessary to bring out the true

f ntéat.

i

flavor o

New ideas in the cooking of meat, as
revealed by recent studies, are stressed
by the winner in her story. She brings
out the fact that, contrary to old ideas,
roasts need not be seared in order t
uabl

)
e meat juices, and

ts in a greater shrink-
age of a roast. “It is not necessary to

she states, “If the roast

las a good outer layor of fat. The
roast should be put in the pan fat side
I cooks, the

fat will melt and will baste the

up, and then as the meat

roast.

tender cuts are best prepared

1

by dry heat and the less tender cuts by

moist heat, is another point brought

out in the winning story. The value

of the meat thermometer for the house-

wife is emhpasized, accurate temper-

atures having been worked out for

 

 

cooking roasts to the rare, medium,
and well-done stages.
a tender

ti:
What 1S

‘The knowledge of
and what is a less tender cut of meat,”
4

“plus intelligent cooking of

Sme states,
that cut, seasoned with a dash of in-
genuity, helps to make the meat course
a daily success.”

—_+-.____
Exclusive Meat Dealers Need Not Pay
Assessments

Until further order, exclusive retail
meat dealers or establishments where
the sale of meats, exclusive of meats
packed in consumer containers, con-
stitutes the principal business, do not
have to pay other than purely volun-
tary assessments to Local Food and
Authorities (combina-
tiom stores whose principal line of busi-
ness is food and grocery products will

Grocery Code

in any event continue to pay assess-
ment for all workers as heretofore).
Where exclusive meat dealers have not
their under
the retail food and grocery code, local

already paid assessment

Code Authorities pending further order
from the Administrator will refrain
from assessing or collecting assess-
ments.

Wall Street Move to Capitalize
Control Law Seen

Administration officals are ex-
pectant that Wall Street will capi-
talize on the Stock Exchange Reg-
ulatory Act through a campaign
to encourage public purchases of
securities.

While the issues do not carry
the stamp of approval by Govern-
ment officials, the fact that the se-
curities are permitted to be bought
and sold is considered assurance
that they are not worthless in

character.
ee
A great crime preventer—jobs.

 

 

 

KEEP SUPPLIED WITH

LILY WHITE FLOUR

“The flour the best cooks use’”’

VALLEY CITY MILLING COMPANY

Portland. —

Grand Rapids +:

Kalamazoo -— Traverse City

 

14

MICHIGAN

TRADESMAN

June 27, 1934

 

HARDWARE

Michigan Retail Hardware Association.
President — Henry A. Schantz, Grand
Rapids.
Secretary—Harold W. Bervig, Lansing.
Treasurer—William Moore, Detroit.

Field Secretary — L. S. Swinehart,
Lansing.

 

Service Trades Codes Revisions Mark
NRA Turning Pint

Dropping all but labor provisions in
the service codes by the NRA was a
necessity. Turning point that it is, it is
a move toward simplification. Bogged
down with intricacies and ramifica-
tions, NRA was plainly getting into a
jam. It was quickly leading to con-
fusion and unless it took steps to ex-
tricate itself there appeared to be good
reason for widespread talk that NRA
was “cracking up.”

These service codes are estimated to
have required 75 per cent of the time,
personnel and money of NRA. The
strange thing is that NRA ever per-
mitted itself to be burdened with them.
Apparently the reason was seen in ex-
cessive ambitions of the organization
to bring within its bailiwick every little
business, whether intrastate or inter-
state. Probably, too, these industries
sought the nationalization of their
codes and fell in with the unfortunate
habit of hastening in hordes to Wash-
ington with their troubles instead of
either curing them themselves or leav-
ing the job to the states or local
communities.

In a chiding tone, the action of NRA
with regard to service codes has been
called a retreat. Retreat it may be.
But it is also courage, sensible recog-
nition at last of the absurdity of trying
to control every kind of business ac-
tivity, from the pressing of pants to
the trimming of hair. It simply could
not be done, short of having a detail
of police at each dry cleaning estab-
lishment and barber shop and related
service “industries.”

NRA does not term this action as
the elimination of service codes. Of-
ficially, by the President’s executive
order, (it is a suspension of the fair
trade practice sections of the codes.
Under the order these trades will con-
tinue to be bound by provisions estab-
lishing maximum work hours and min-
imum wage rates, guaranteeing the
right of collective bargaining, banning
child labor and reserving to the Presi-
dent the right to cancel or modify any
code or agreement. Members comply-
ing with these provisions will be en-
titled to display the individual Blue
Eagle of their trade. Local or regional
fair trade practice codes can be set up
if 5 per cent of the members of the
affected trade agree on schedules to
be approved by Administrator John-
son. Those not agreeing can’t have the
Blue Eagle.

This move obviously still continues
to give NRA and the President a de-
gree of jurisdiction. But in reality the
purpose intended is that the service
trades govern themselves. The NRA
does not propose to go to court to
prosecute violations. It only proposes
to remove the Blue Eagle in case of
proven violation.

Most significant in this step is the
trend back to the original purpose of
NRA, when overweening ambition had
not overtaken it. This was to codify
some 10 big industries, employing
about 70 per cent. of the nation’s
workers, and place them under simple
provisions. As called for by the act
itself they would include maximum
hours, minimum wages, and the col-
lective bargaining section. In addition
a few simple trade practice rules were
contemplated.

But the codification move took on
the force of a torrent and the width
of the land, and codes have become
loaded down with provisions not con-
templated at the outset with resulting
headaches for the NRA, and for many
industries as well. There is still much
doubt as to the constitutionality of
many of these codes, large and small
alike, and determination of this trouble-
some question hardly has been started.

NRA has said retail codes will be
continued. No doubt they will be for
some time at least. The retail trades as
a whole want to be codified and would
protest bitterly if NRA removed juris-
diction over them to the extent it has
moved away from the service trade
codes. Nevertheless, and despite NRA
legal opinion, there is much doubt as
to the NRA’s authority over retail
trades. There are, to the layman at
least, many peculiar legal quirks given
to the essentials that go to make up
intrastate and interstate commerce and
those supporting retention of retail
codes attempt to make the point that
retail trade is interstate commerce,
though perhaps the general view of
legalistic minds and interpretations of
courts decidedlly would not uphold this
view.

It might be well, however, for re-
tail interests wishing to keep good feat-
ures of codification to bear in mind
that even if they are not removed from
NRA jurisdiction, the Recovery Act
itself is scheduled to expire in one
year. Its reenactment is, of course, a
myatter of speculation at this time.
Judging from the vigorous criticism
of NRA that developed in Congress as
the result of the Datrow-Johnson-
Richberg brawl, it would appear to be
a good guess that reenactment would
not be assured by any means. There-
fore, retail lines, it is urged, would do
well to prepare for this possible change
and so far as conditions as reflected by
full return of the anti-trust laws are
concerned, to maintain what they con-
sider are essential to good practices.
Many writers and speakers, anticipat-
ing this change, with, perhaps, an un-
warranted degree of assurance, say the
code practices will be maintained even
if the law is scrapped. Actually they
could not be continued in their present
form without protection of the Recov-
ery Act provision giving a degree of
immunity from the anti-trust laws.
Perhaps the only things that could be
safely continued would be fair trade
practices, and some of them likely will
have to be trimmed. These long ago
were set up under the Federal Trade
Commission and may go back tto it
after NRA goes out of existence, as
many think it will after the Recovery

Act expires. Likely, the Department
of Commerce and the Department of
Justice would carry on other work of
NRA, if this work is to be continued
in its present form.

Price provisions, it would appear,
could not be continued in the absence
of protection afforded by the Recovery
Act. There is indeed now a strong
drive against any kind of price pro-
visions, even the simplest NRA pro-
tection making it a violation to sell
below cost. Call it a return to cut-
throat competition or whatever it may
be called, this drive against price pro-
visions is gathering force and was stim-
ulated by the Darrow report, intolerant
and loosely drawn as it was. At the
present the price provisions of NRA
are undergoing a study by order of the
President. The personnel of the com-
mittee making the study reflects im-
portance the President places on the
subject. The committee consists of
three cabinet members, Attorney Gen-
eral Cummings, Secretary of Com-
merce Roper and Secretary of Labor
Perkins and General Hugh S. Johnson.

It will take about two months for
staffs of the committee to make the
report but when it is reported it may
mark for he first time a definite price
policy by NRA. It also may see some
rather sharp revisions in existing price
provisions in codes.—L. W. Moffatt in
Hardware Age.

—_—_+ + .___-
Serious Housing Shortage in Near
Future

For months there has been discus-
sion in Washington about giving aid
to building. But as soon as several
people got together to discuss the
problem, they would quickly divide
into two groups—those who believed
that there is already a surplus of build-
ings available and those who said that
there is a real housing shortage im-
minent, if not already present.

Those who claim that there is a
surplus point to the great activity dur-
ing the years 1923 to 1929, the high
percentages of vacancies reported in
most cities, and the fact that rents
have fallen considerably. All these
evidences indicate, they argue, that we
are well supplied with housing facili-
ties, and it would be absurd for the
Government to endeavor to encourage
activity in this field at the present
time.

On the other hand, others claim even
more vehemently that a _ shortage
exists. They claim that the post-war
activity did nothing more than make
up for the preceding lean decade. They
say that the high percentages of va-
cancy are misleading, being more than
offset by doubling up and delayed mar-
riages, so that with the return of pros-
perity and the consequent social re-
adjustments, the shortage will become
uncomfortably apparent. Finally, they
allege that many houses now occupied
are in fact not fit to live in.

To find the real facts, the Bureau
of Foreign and Domestic Commerce
undertook (with the aid of Civil Works
Administration workers and funds) to
make a complete survey of every
dwelling in sixty-four cities, scattered
about the country, at least one in each
State. The field work is now com-
pleted and many of the returns are
already tabulated. For the first time,
it is possible to answer the questions
which must be answered if one desires
to have an intelligent program in the
field of construction. Had material of
this sort been available in the past, I
doubt if we would have quite such ex-
treme fluctuations in the building in-
dustry.

We have collected data which may
be summarized briefly under five head-
ings. First, there is general descrip-
tive information about each structure,
materials of which built, number of
rooms, age, its physical condition and
the like; Second, details concerning its
improvements, facilities and_ utilities,
etc.; Third, items concerning occu-
pancy, vacancy, and crowding; Fourth,
data concerning rents; and fifth, in-
formation on miscellaneous
subjects needed by other government
agencies. Ewery building unit is de-
scribed on a separate line of the enum-
erator’s schedule, and therefore we can
make analysis according to any com-
bination of items desired. In addition
to the general survey, we are making
a special investigation of about 10 per
cent. of the dwellings, studying the
financial structure which underlies
them, based upon information concern-
ing mortgages, taxes, its income record
and the like.

various

The tabulation of results has pro-
ceeded far enough so that it was pos-
sible for me to have prepared a pre-
liminary summary of the results for
ten cities to report to you this evening.
Of course ten cities may not be a suf-
ficient sample to provide an adequate
basis for generalizing about the entire
country, but they represent wide geo-
graphical differences and give some
indication of what the results of the
entire survey may be.

There can be no question but that
the most significant result is that the
returns for these cities indicate real
need for immediate revival in the con-
struction industry in seven out of the
ten. Taken as a group, these ten cities
reported slightly over 111,000 dwelling
units. Of this total, 8424 were vacant
when the survey was made. However,
there were 9002 cases of families which
had doubled up. Unfortunately, we
have no record of what might be called
the normal doubling up, but there can
be no doubt but that the large part of
the present situation is temporary, due
to depression incomes. However, if we
make an allowance for normal doubl-
ing up, we must also make an allow-

(Continued on page 22)

 

342 Market Street, S. W.

 

SHEET METAL PRODUCTS

ROOFING and FURNACE SUPPLIES—CONDUCTOR PIPE and FITTINGS
EAVETROUGH — TONCAN IRON SHEETS

THE BEHLER-YOUNG CO.

— Wholesale Only —

Grand Rapids, Michigan

 

 

 

 

 

i

 

June 27, 1934

MICHIGAN

TRADESMAN

 

15

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—Thomas Pitkethly, Flint
First Vice-President—D. Mihlethaler.

Harbor Beach.

Second Vice-President—Henry McCor-

mack, Ithaca. , A
Secretary-Treasurer—Clare R. Sperry,

Port Huron.

Manager—Jason E. Hammond, Lansing,

Store Sales Plan Gaining Headway

between the
promotion and the personnel
training departments of stores is likely
to be the first fruit of the plan sug-
gested by Paul E. Murphy, sales pro-
motion manager of Frederick Loeser &
Co., at the convention of the National
Retail Dry Goods Association in New
York City during last week. Mr. Mur-
phy urged that all selling aids be cor-
related with merchandising, promotion
and personnel functions, and threw out
the suggestion that all supervision
over selling activities should be placed
in the hands of one executive,

Greater co-ordination
sales

Prediction is made that the plan will
very likely be tried out in a number of
stores througout the country. Prog-
ress is apt to be slow and simplified at
first, it was said, in order not to upset
the present department store scheme
of organization.

Essentials of the plan, however, have
already been put into effect by P. Alt-
man & Co. believed to be the only
large store in the country which has
done so.

John Wood, vice president of Alt-
man’s, discussed the reasons underly-
ing the change. He said that it is still
too early to talk of actual results under
the plan, inasmuch as it has been oper-
ating for but a brief period, He was,
however, convinced of its merits, be-
cause it is based on “straight, com-
mon sense thinking.”

“When retail executives attend their
conventions, they habitually discuss
problems of expenses and the need for
better selling,’ Mr. Wood continued.
“Co-operation is discussed from many
angles. But it should be quite apparent
that stores can never get the sales co-
operation they desire when a non-sell-
ing executive is in charge of a selling
division. We thought it would make
more sense to eliminate this anachron-
ism by placing a sales-minded execu-
tive in charge of personnel.

“It has been the common experience
for the merchandising and sales pro-
motion divisions of stores to get all
steamed up about their plans. They
work very hard, but in many, many
cases their efforts fall flat because their
ideas and inspiration are never really
carried over to the sales people. The
merchandise manager and buyer are
enthusiastic, but they run more or less
into a stone wall because the section
mnaager, a key man in the situation, is
a non-selling executive.

“Attention must also be called to the
chasm which has existed between the
merchandising and sales promotion di-
visions. There has been no rhyme or
reason for this gulf, but the buyer and
sales promotion men have often ‘hated’
each other. Elimination of this con-
flict, in fact, is step number one, in
working out the new plan. Before cen-
tralization of selling activities can be
obtained, there must be perfect har-

mony between the sales promotion and
the merchandising units.

‘When this has been accomplished—
and it has been done at Altman’s—then
step number two may be undertakken.
This really amounts to the elimination
of the old Spanish custom of retailing
of having a non-selling executive in
charge of what is in reality a selling
function.”

From the standpoint of stores all
over the country, it was pointed out in
other quarters, the ultimate solution of
the better selling problem may involve
either of two steps. These are the plac-
ing of responsibility for selling jointly
in the hands of the sales promotion and
personnel executives or the creation of
a new executive post in department
stores, with both the sales promotion
and personnel heads reporting to this
executive and being subject to his or-
ders and supervision.

Any radical change such as the lat-
ter step, however, would have to come
slowly, it was asserted. The first stage
of the movement will tend to be a
closer tie-up between the sales promo-
tion and personnel divisions, without
detracting from the present responsi-
bilities of the store manager, under
whom the personnel division operates.
It is being increasingly realized, how-
ever, that the store manager, because
of many other duties, is not adequately
taking care of the problem of tying
sales people more closely with the pro-
motional activities.

There is little reason to doubt, how-
ever, that the future will see far more
logical selling in department. stores,
with the specialist in selling via the
printed word co-operating very closely
with concentrated personal selling by
the sales people.

—_>-->
Blames It on NRA

At least one Iowa place of business
has already done what hundreds of
them have been threatening to do—
closed its doors and hung up a sign,
“This Factory Closed Because of
NRA.”

The Cotton Glove Manufacturing
Co., at Shenandoah, has done just that,
and its operators are firm in their state-
ment that they have found it impossible
to continue in business and meet the
requirements of NRA codes.

Increased costs of materials and in-
creased labor charges under the code
have made it impossible for them to
continue in business, the owners de-
clare. Consequently, the plant is closed
and a large number of men and women,
who would have been happy to con-
tinue working at their former wages,
are without jobs of any kind.

This is the first instance of such a
closing that has come to our attention,
but there will be more. Business can
not continue to pay increased prices for
materials and increased wages for la-
bor when it is impossible to command
the price for their products necessary
to meet these increased costs.

Unless farm income is boosted mate-
rially within the next six months, vio-
lations of NRA codes will become as
open as were violations of the prohibi-
tion laws of the last few years, and an-
other scofflaw lesson will have been
given to the people of America—Iowa
Falls Citizen.

Standards for Shorts Sought

To prevent further demoralization of
the market for men’s sub-standard
shorts, producers have applied to the
standardization committee of the Un-
derwear Institute for a set of minimum
standards for their products, it was
learned here. One stipulation, however,
is that if the standards are set up and
approved, the word “substandard” be
removed from the front of the article
to the inside of the back waistband.
The word in its present position de-
faces the shorts, mill men and selling
agents argue. The sub-standard goods
retailing around 15 cents are sold to
chains and since there is no limit on
quality, the bottom has fallen out of
the market.

—_+++____
Reorder Electrical Appliances
Reorders for low-end electrical ap-
pliances featured the New York mar-
ket last week. Retailers, in the market
to stock for July promotional events,
called for irons, percolators, toasters
and fans in the new low price ranges
brought out by manufacturers during
the last ten days. It was estimated that
fully 75 per cent., of the orders placed
this week have been concentrated on
items to retail at $5 or less. Orders
for regular merchandise were confined
to a few numbers to sell around $15.
—~+--+>___
Curtail on Tools to Buy Steel
Stocking up on steel has reacted un-
favorably upon the machine tool mar-
ket. In the steel buying wave of recent
weeks manufacturers planning instal-
lations of new equipment took money
budgeted for that purpose and applied
it to purchases of the metal. Payments
to which most factories are committed
over the coming month and a half, it
was said, will leave little money avail-
able for new machinery and tools. Only
the export market for American equip-
ment remains active, it was said.
—_~2+3.___
Seasonal Slump in Glass Trade
Seasonal conditions continue to pre-
vail in the glass industry, with both
production and demand below the high
marks of earlier in the year. Manufac-
turers anticipate little marked change
in the situation for another month or

so. There is much uncertainty as to
the future in the home and table glass-
ware field because of the apparent de-
termination of large purchasers to drive
down prices. The outlook for plate
and rough glass is for a decrease in the
coming quarter. Warmer weather is
helping the container industry some-
what. Beer bottles are in better de-
mand than they were some weeks ago.
—_+>-+ 2.
Notion Sales Continue Heavy

With current
holding well normal seasonal
levels, manufacturers are looking for-
ward to an active Fall buying season.
Retailers and jobbers are due in the
market next month to fill requirements
for the new season.

demand for notions

above

Sewing materials
and dress accessories are moving freely
at the present time, as are all types of
novelty notion items, including clothes
hangers, shoe trees and other products.
The trend to lower prices in dress
lines, producers said, will have little
effect upon the home sewing vogue
which has become firmly established in
the last two seasons .

— 73 >___
Seek End to Sweater Price War
The Knitted Outerwear Code

Authority is considering the advisabil-
ity of declaring an emergency period
for men’s and boys’ sweaters and in-
fants’ goods, in order to halt the price
cutting now going on in those fields.
In the last month, particularly, the
slow demand for these goods has
brought out keener competition, with
the result that many of the prices now
quoted were said to be under cost. In
declaring an emergency period, the
Code Authority has the right to estab-
lish minimum prices.

—__2~--+___

Polite Customers

Many customers are so polite and

well bred that sooner than disturb an
animated conversation between a
couple of clerks behind a counter, they
will pass out of that particular store
and seek one where the salespeople are
apparently at liberty to wait on them.

—_>-~+—___

The Golden Rule is the cross upon

which we should crucify selfishness
and greed.

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

G R A N D R A. P I

 

DS, Mii!

C H I

G AN

 

Insure your property against Fire and Wind-
storm damage with a good MUTUAL Com-

pany and save on your premiums.

 

320 Houseman Building

 

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY

affiliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

Grand Rapids, Michigan

 

“

 

 

 

 

HOTEL
DEPARTMENT

100,000 Men Out of Work in Los
Angeles

los Angeles, June 23 — Under the
caption, “Orchids for the Living,” a
leading Los Angeles newspaper makes
mention of Dr. William L. Griffin, of
Shelby—our own state—where the peo-
ple clubbed together. to express their
appreciation of the services that a
country doctor had rendered them over
' years, has an idea

 

a period of many

that would stand a “good deal of
copying.” Dr, Griffin, who is now 75
and who, during his forty years of
practice in and around Shelby, has
brought something like 3,500 babies
stop at that. After bringing these

into the world. Furthermore, he didn’t
youngsters into the world, he did all
he could to make the world a pleasant-
er place for them. Thus, during the
years Dr. Griffin and his wife provided
a home and schooling for fifty-two
boys and girls, and during all this pe-
riod his home has been wide open to
young men and women. And all this
in addition to the daily rounds of visits
to sufferers, besides the fact that many
years ago the worthy doctor was crip-
pled, permanently, in an accident thirty
odd years since. The point made in the
newspaper article was that it is somuch
better, so much more to the point, to
recognize such service during the life
ot the disburser of such favors, rather
than heaping flowers on his grave.
Knowing the worthy doctor, may be a
particular reason why | was interested
in the article, but the thought has often
occurred to me that there are individ-
uals in every town, big and little, of
whom it may be truthfully said that
they are the salt of the earth, They
seem to have been born into the world
for no other purpose than to do a lot
of hard, ill-paid, and rather thankless
work for other people. Nearly all of
us, at one time or another, have been
indebted to some such person. But
usually we take it all for granted, say-
ing or doing nothing to show our
thanks until it is too late. Bye and bye
he passes on and then we send flowers
to his funeral, fall in with the proces-
sion, and tell everybody we meet what
a fine man he was and how much we
owe him, It is a pleasant thought to
feel that the people of Shelby didn’t
wait for any funeral obsequies to dem-
onstrate their appreciation of the indi-
vidual. Dr. Griffin probably never got
very much in a material way for his
services, but it was good of the citi-
zenry of that town to rally round with
flowers and fine words while he can
still enjoy them.

The Milner Hotel Co. has added an-
other Michigan hotel to their chain—
Hotel Clifton, Battle Creek, and E. P.
larrington, who has been with the or-
ganization for several years, and, until
recently, with their establishment at
Toledo, will be its new manager. The
Clifton was for many years operated
by M. E. Magel, now of the LaSalle,
in- the breakfast food city, and after-
wards was owned and operated by C.
G. Hammerstein, who has been con-
nected with Albert Pick & Co., Chi-
cago, for a long time.

‘This Summer the Detroit Statler is
offering its patrons the added comfort
of air-cooled guest rooms. Into these
rooms is inducted clean, cool air—a
luxurious relief on sultry days and op-
pressive nights. These comforts are
also applied to the public rooms as
well.

Phil. Cobden and James H. Kane,..

both executives of the Allerton group
of. Chicago hotels, have ‘exchanged
places, Mr. Kane having been trans-
ferred from Hotel Webster Hall, De-

troit, to the Chicago institution, and

MICHIGAN

Mr. Cobden, has gone to Webster Hall
as its manager,

Mr. and Mrs. Henry E. Potts have
been selected by F. A. Anderson, the
new owner of the Edgewater Hotel, at
Hamlin Lake, as associate managers
of the property. Mr. Potts, it will be
recalled by many members of the
Michigan Hotel Association, formerly
had charge of Hotel Spaulding, Mich-
igan City, Indiana. The Edgewater is
one of the old established hotels of the
Western Michigan resort section. It
has been entirely rehabilitated, its fifty
guest rooms are all newly furnished
and decorated. The same is true of the
lobby, dining rooms, etc. A large dance
hall has been constructed, with boat
houses on the lake, which is nine miles
long, and a clean body of water. A
golf course will also be constructed.

Ii anyone has any doubt as to the
good batting average of American-
made coffee, he should read George
Rector’s article in the Saturday Eve-
ning Post of May 12. An interesting
article on the subject of coffee making
in Continental Europe which shatters
the belief that everything in the culi-
nary line offered over there is superior
to what we find at home.

Along the theory that hotel men are
manufactured and not born so, Colum-
bia University will establish a hotel
course next season. This will com-
plete a trio of such institutions, Cornell
and Michigan State being the other
two. If a survey is made of the possi-
bilities of students before they expend
too much effort in that direction, all
will be well, but of the 2,500 young
candidates seeking positions in hotel
lines in Los Angeles, Will Rogers
might again truthfully remark that the
equipment of most of the candidates is
in the nature of diplomas.

Frank E. Faulknor, living for some
years at Mishawaka, Indiana, died at
his home there recently. Mr. Faulknor
was for several years engaged in the
hotel business at Michigan City, but
for a long period was manager of Ho-
tel Oliver, South Bend, Indiana, and a

frequent visitor at Michigan hotel
gatherings.
Thomas H. Roberts, 25, son of

Arthur L. Roberts, of the chain of
hotels bearing that name in Michigan
and elsewhere, a graduate of Cornell
hotel school, was killed in an auto
accident at St. Paul, Minn., last week.

The announcement of the closing of
one of the oldest Massachusetts acad-
emies for want of patronage and the
reasons given for same by members of
the faculty are interesting in a general
way. For instance, the particular col-
lege which I mention has made it a
rigid rule not to admit anyone not men-
tally equipped to take up its curricu-
lum understandingly. Then all stu-
dents were under surveillance at most
times to aseertain if they were absorb-
ing properly what was offered in edu-
cational features. And here is one of
the reports which has been made pub-
lic. Out of every hundred applications
Sor entrance to the college twenty were
refused because of apparent unfitness
to take up college work; fifty, after due
observation, were dismissed because
they were cheating their parents or
guardians, using the college as a ve-
hicle for pleasure and not for improve-
ment. Further observation developed
the fact that pupils dismissed were tak-
en in by much exploited institutions of
learning, utterly without regard as to
their adaptability to the work at hand,
to be afterward thrown upon the world
as barnacles upon society. This con-
dition, was touched upon at a meeting
of the Los Angeles Rotary Club at

which I, was in attendance last week. |

One large metal worker, a large em-
ployer of labor, had this to say “It is
claimed that in Los Angeles there are

TRADESMAN

100,000 individuals out of work, and
that a very large percentage are of a
class who are highly educated, from
colleges of high repute. From expe-
rience I have learned that the college
bred individual is not adapted to the
ordinary walks of a business career. I
believe I am not prejudiced against
them, but I am a close observer of my
own employes and I find the average
college product is not enthusiastic or
practical. He is inclined to a feeling of
superiority, has a better way of han-
dling affairs than his superiors, and is a
time destroyer rather than a wage
earner.” The gentleman further ex-
plained that certain mannerisms ac-
quired in college were not compatible
with success in the business world and
were a handicap in the fight for su-

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

JAMES HOEKSEMA, Manager

 

ms

 

 

 

The
400 ROOMS EACH
WITH BATH
$1.50 up
Grand Rapids’ Friendly Hotel
Phil Jordan, Manager

 

 

An Entire City
Block of

Hospitality

s

OF yy i
ta”
fo od Be 20 2a Worn mer
A
4 ak ee
on Gate 6

a
é

SEE ere fe
OEE eer

SEMEL ME £77

[3

eapee ad ad 37 27 M4

 

 

 

 

Have You Seen Our New

® Cocktail lounge — Popular
afternoon and evening rendez-
vous,

@ “Pub,” our famous Tony at
the service bar. Delicious 60c
lunches and $1 dinners.

 

“Dantlin

GRAND RAPIDS

750 ROOMS $2 UP
a

 

June 27, 1934

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS
38-44 Fulton St., W.
GRAND RAPIDS - MICHIGAN

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 tonia Ave., N. W. Phone 86027

 

 

HOTEL

CHIPPEWA

MANISTEE, MICH.

Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking,
perfect service.

Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up

60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

“e o

 

om
® -,

THE ROWE

GRAND RAPIDS
The Most Popular Hotel
in Western Michigan
300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath.
$2.00 up with bath.

CAFETERIA iN CONNECTION

 

ALL GOOD ROADS LEAD TO
1ONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mgr.

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirabie.

GEO. ANDERSON, Mor.
ALBERT J. ROKOS, Ass’t Mar.

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water

uropean
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mar.
Muskegon ote Michigan

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

 

 

 

 

 

 

 

 

 

June 27, 1934

MICHIGAN TRADESMAN

 

17

 

premacy. In explanation, he was good
enough to state, however, that for the
professions, that type of education was
more essential and more adaptable. I
think, however, we may go far beyond
this reasoning, where we will discover
that one of the principal reasons for
failure in the world’s struggle is due to
home environment prior to taking up
college work. It is the old story of the
struggles of the parents to gain a place
in world work and a desire to discover
a shorter route to success for their
offspring. It cannot be accomplished,
as a rule. Nothing like the rough and
ready seasoning will prove up in the
final analysis.
I notice that a prominent Hart
farmer lost a hundred chickens and
other asset producing domestic fowls
and animals through the invasion of
some dogs which were not wearing
license tags. This statement says noth-
ing about the satisfaction which would
have been enjoyed by the chickens if
said dogs had been wearing such tags.
Out here is a man who has discov-
ered a process which will arrest the
decay in citrus fruits and, almost un-
believably, has refused an offer of
$1,000,000 for the formula, reserving it
for the free use of fruit growers in his
own state. As a result of his generosity
it is now possible for any grower who
may desire to do so to preserve fresh
oranges, lemons and grape fruit for
months, to discontinue the use of re-
frigerator cars and consequently un-
usually high special freight rates on
same. The government has “O.K’d”
the methods employed. It looks bright-
er for the horticulturist.

 

So long as there are two sides to
every story there will be those who
will espouse one or the other, and
guide themselves according to its light.
The scattering attention paid in news
print to the intelligent types of young
women who are to be found waiting on
tables in many restaurants, and the
somewhat evident surprise at the
amount of average earnings reported
by efficient workers in a better class of
coffee shops and tea rooms furnishes a
striking example of this very thing as
one operator stated: “I would rather
not have any accent placed on that
subject, but some of my waitresses
make more money in wages than many
of my guests receive in salaries in the
course of the week.” A similar view
is set forth by another in the hotel line,
who speaking of his high claims for
service maintained: “These girls are a
picked lot, and they are making more
than the most of those employed in
offices and other clerical work. They
make their jobs worth while by ren-
dering real service.”

The oleander trees are now in full
bloom. Back East, mother always had
an oleander in a flower pot or tub,
which bloomed once a year if fortune
favored that good soul, the event be-
ing the occasion for a celebration by
the neighborhood. Out here they grow
tall and profusely between the side-
walk and the curb. They are full grown
trees and their deep pink flowers shine
brightly against the deeper green of
their leaves and branches. Tourists
and others not familiar with the flora
of Southern California exclaim when
they see these long rows of oleander
trees in full bloom They ask the name
of them and then nod their heads
wisely as though they had known of
them all their lives in the territory
from which they came They are most
wonderful, possess perpetual foliage
and never ask for steam heat.

 

Some Michigan judge is soon to de-
cide whether ancient treaties nego-
tiated with the Indians whereby they
were to retain the older customs of
providing themselves with food cap-
tured in the streams and forests are to
be set aside for the benefit of the vast

army of white Indians who at certain
seasons of the year seine the trout
streams and trap game, but who pos-
sess a voting solidarity.

Frank S. Verbeck.
———_23.->____
Sidelights on a Dozen Southern Mich-
igan Towns
(Cont'nued from page 1)

have no interest in Tecumseh except
to exploit it. Some day the citizens will

awaken to this fact.

Milan—Milan is a good country
town, a part of it being in Wash-
tenaw, and part in Monroe county.

The plant of the Ideal Furnace Co. is
located here and normally gives em-
ployment to many men. Throop Bros,
and &. C.

lent stocks of food products and enjoy

Pullen & Sons have excel-

a good trade, compared with a year
ago. Happened to meet M. Davenport,
an active merchant a few miles out in
the country. He said he had received

the Tradesman for the past nineteen
years and would not be without it even
if the price was double. Said he‘ re-
ceived a two year oleo refund, which
the editor assisted him to get last year.
Elad a Win,

Neble, merchant at Azalia.
six miles Scuth of here.

pleasant chat with
general
He comes in
for the oleo refund just in time, as
June 30 is the limit. For the past six-
teen months the editor of the Michigan
Tradesman has broadcast through this
that has re-
turned thousands of dollars to jobbers,

publication information
wholesalers and retail merchants. sell-
Hundreds cf
blanks

ing vegetable or nut oleo.

letters have been written and

mailed with instruction, so that money

due could be recovered from those
from whom it was illegally taken by
the government. It was the plain hon-
est duty of the Government to have
sent out this information to the tens of
thousands of merchants entitled to re-

funds,

Editor Stowe is a foe to dis-
honest subterfuge and does not. hesi-
tate to take Uncle Sam to task when
he fails to set a good example before
the citizens of the Nation.
chants in all other states were entitled

The mer-

to the oleo refunds, the same as this
state, but so far as the writer can learn,
Michigan merchants are the only ones
to receive the refunds—and not all of
them, owing to the short time limit.
In towns along the Ohio state line
there is much complaint against the
sales tax. People who ordinarily trade
with Michigan merchants drive to
nearby Ohio towns to do their trading.
An undertaker at Camden is reported
to have paid the sales tax upon funeral
supplies, rather than have a neighbor
served by an Ohio competitor, a few
miles away. The people were poor and
the tax of some nine dollars prompted
them to seek services where there was
Some months ago there
was similar complaint from the U.P.,
along the Wisconsin border. The thirty

no such tax.

day period for disposal of sugar stocks,
under the raise of the processing tax,
must
chain

been dictated by the big
With
they bought up must of the sugar on

The small merchant laid

have
stores. billions available
the market.
in a few sacks, which was soon gone.
The chains continue to offer sugar at
the old price at retail, which is much

below what the

pay upon the

small merchant has to

1 1 .
LOOKS aa

market. it

though chain influence planned this

thirty day scoop on the smaller mer-

 

chants, so they could use it to pull in
trade for large volumes of products
upon which they make a large profit.
Many small merchants sent sugar
buyers to the chain stores to replenish
their stocks, buying for less than the

Why sheuld there be

a thirty day period of exploitation on

regular market.
sugar? About everything the govern-
ment does in the way of regulation of
business, brings further hardship f
merchants.

BE. 8.
ere lee
Rocsevelt Appointments to Im-
portant Posts

Political observers are doing a
lot of guessing as to whom Presi-
dent Roosevelt will favor in the
distribution of political offices
which he has to bestow.

Prime interest is manifested in
the selections he will make under
the stock market regulation law,
for upon the character of his ap-
pointments will depend to con-
siderable extent just how the se-
curities markets are to be ruled.

It has been said that friends of
James M. Landis wanted the ad-
ministration of the law to be vest-
ed in the Federal Trade Commis-
sion, of which he is a member,
because of the fear that he could
not be confirmed as a member of
the independent commission. The
fact that he had much to do with
the formulation of the new law
might bring a great deal of oppo-
sition to him.

Landis now appears scheduled
to head the new commission, but
he will not have to run the gaun-
tlet of the Senate until January at
least. By then the hue and cry
over passage of the stock market
control bill will have died down,

it is felt.
—_—_~»~-<-___

Predicament Seen for President

President Roosevelt is seen in
rather a difficult position in hav-
ing to decide the fate of the recent
legislation of Congress proposing
a farm moratorium.

Naturally enough agricultural
sections of the country are hoping
he will sign the Frazier-McKeown-
Lemke bill. On the other hand,
the industrial East does not take
kindly to an anticipated heavy
write-off of farm indebtedness.

The farm bloc in Congress con-
tended what is needed is a scal-
ing-down of the debt burden.
They were supported to consid-
erable extent by business men of
their own localities who thought
that “Wall Street’? mainly would
be affected.

It has since been revealed that
the unprotected creditor — the
cross-roads general storekeeper
and seller of farm implements,
among others — would be the
“victims” of the scaling-down
process to a greater extent per-
haps than the holder of a mort-
gage on the farm.

Reports are current that from
every locality there are protests

the smaller

4
stebbins.

against the signing of the measure
by the President.

—__6--¢——
Government Buying and Cotton

The cotton trade is looking to
Government purchase for relief
purposes as a major supporting
factor of the cotton market for the
near future, in addition to weather
news.

Current domestic consumption
is running far below the level of a
year ago, when output was enor-
mously stimulated in anticipation
of the NRA and other Adminis-
tration recovery measures. World
consumption of 1,135,000 bales
of American cotton for May was
about equal to that of April.
However, mill output is being
further curtailed this year, at a
time when operations were being
stepped up rapidly a year ago.

The Government is expected
to purchase 250,000 bales of cot-
ton within the near future, and
1,000,000 bales over a longer
period of time. These purchases
are expected to stimulate mill
activity and improve conditions
by the time the near season starts
August |.

ee neon

Steel Outrut Drop

The contraction of approxi-
mately 20 per cent. in the rate of
operations of the steel industry

during the current week, reported
by the American Iron and Steel
Industry, reflects the definite Pass-
ing of the strike threat in the in-
dustry for the time being.

With operations stimulated
during the past month by the
strike danger and with new or-
ders likely to be at low ebb, dur-
ing the summer, operations during
the next three months are expect-
ed to average below 40 per cent.
of capacity. For this week, oper-
ations are scheduled at 44.7 per
cent.

Public works projects and some
increase in private building are
counted upon to provide the chief
basic for a moderate upturn in
activity this fall. It is doubted
that the railroad equipment mod-
ernization campaign launched by
Co-ordinator Eastman will affect
steel operations materially until

next year.
$+

Fall Wash Goods Ready in July

Leading converters will have their

cotton and rayon wash goods lines
ready for retailers about the first week
in July. The present chaotic conditions
in Summer styles are clouding the
price outlook despite recent strength in
gray cloth, but converters are hoping
that they will not have to go below a
price of 14%c for 80 square percales,
Practically all other lines are priced in
relation to that style, so whatever ac-
tion is taken there will affect the entire
market. A deal

whether present wash goods stocks will

good depends on

be cleaned out in the next few weeks.
One

sistance in recent weeks to price cuts

encouraging factor is more re-
by corporation printers, who have had
their lines open for some time.
SO
Happiness lies between poverty and
riches.

 

18

DRUGS

Michigan Board of Pharmacy
President—Karl Durham, Corunna.
Vice-President—M. N. Henry, Lowell
Other members of the Board—Norman

Weess, Evart; Frank T. Gillespie, St.

Joseph; Victor C. Piaskowski, Detroit.
Director——F. J. Parr, Lansing.

Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, = nares.

Michigan State Pharmaceutical
Association.

Officers ee at the Jackson Conven-
tion of the M. :. A.

<otleos yell ae Weaver, Fennville.

First Vice-President — Paul Gibson,
Ann Arbor.

Second Vice-President — J. E. Mabar,
Pontiac.

Treasurer — Wm. H. Johnson, Kalama-
zoo.

Secretary—R. A. Turrel, Croswell.

Executive Committee—A. A. Sprague,
Ithaca; Leo J. LaCroix, Detroit; J. M.
Ciechanowsky, Detroit; M. N. Henry,
Lowell; Benj. Peck, Kalamazoo; 7. 3.
Mahar, Pontiac.

 

ANNUAL ADDRESS

Of President of State

Pharmaceutical Association

Michigan

Another year has become history to
the Michigan State Pharmaceutical
Association. With it have passed some
of the trials and obligations that each
of us have had and we will hope will
not be so heavy to bear in the days
and weeks and months ahead,

Your President has tried to do a
good job through this past year. We
have seen some of the things that we
thought dear to us swept away, and
with it a new conception of friendship.
We have {found out who our real
friends are.

Our membership has kept up well,
not as high as all of us wish, but still
it is high for the period we have been
through.

I have had
from the officers and the committee
members this past year. I am grateful
to each and every one of them for
what they have done. I also am grate-
ful to the Board of Pharmacy, and
while most of the Association business
has been handled through Director
Parr’s office, I know the other gentle-
men are responsible for good conduct
of their office in the state office build-
ing, and they should have credit for
their efficiency there.

yonderful co-operation

The real live drug club in Berrien
county, the Twin City Drug Club of
senton Harbor—St. through
their good secretary and my good
friend, Henry Hadley, have written
our association asking that they be

Joseph,

given the name of an auxiliary to the
M.S.P.A. I have talked this matter
over with the chairman of the execu-
tive committee and he favors this, as
well as I do, and I believe this is a
good time to call these local clubs
M.S.P.A. Auxiliaries. This will build
up to better feeling to the state organ-
ization, In addition to this act on the
part of the Twin City Association, they
have sold 100 per cent. of the drug-
gists of their county on state member-
ships, and I want them to have credit
along with Oakland, Chippewa, Van
Buren, and Cass counties for this
splendid achievement.

I have spent a busy year. I made
one trip to the Upper Peninsula and

MICHIGAN

as your President was asked to speak
before the Rotary Club and the Ki-
wanis club at Sault Ste. Marie, I spoke
at the Kiwanis club in Paw Paw, and
have addressed druggist meetings in
Holland, Battle Creek, Three Rivers,
Hastings, Muskegon, St. Joseph, Paw
Paw, South Haven, Niles, Marshall,
Lansing, three times: and the Ex-
It has
meant some work on my part, and I

change club in Benton Harbor.

am mighty happy to do it and. will
keep on doing it for the good of the
M.S.P.A. I am at the service of the
drug trade of Michigan,

Education
Educationally, I cannot report as
much progress from my office for the
last year. I have had no invitation to
come to any of the colleges of Pharm-
acy for any address at any time, I was
in Ann Arbor once and have been in
Detroit twice, and would gladly have

been at the service of the colleges. I

 

Duncan Weaver

surely believe in education—higher
education, for the pharmacist and he
who really serves is always learning
for himself. My record as a student.
as an officer and as a member of the
3oard of Pharmacy will substantiate
any statement I make here for the
betterment of pharmacy through ed-
ucating our students better. I hope the
colleges of pharmacy in Michigan will
try to bring their student body closer
to the State and avail

themselves of the best that our associ-

Association,

ation is always ready to give and to
do. It is needless for me to tell you
any of the advantages of the Associ-
ation. The results are all about us now.

Co-operation

The state hardware,
goods and other businesses have called
a meeting at Lansing to-morrow and

grocery, dry

they want us to co-operate. I have
written them, as I presume Mr. Tur-
rel has, that we stand ready, but it is
doubtful if we can get to a meeting
this week, as our convention is the
first matter with each of us as Phar-
macists.

Now for a “personal accounting.”
One of our best congressmen, who is
always friendly to druggist legislation,
comes home each year and somewhere

TRADESMAN

in the district he is called in for an
accounting. He likes them, I believe,
for he has served about twenty years
and so far opposition looks alike to
him all of the time, for he wins easily.
Well, this is my accounting, and I have
missed three executive committee
meetings. So I am at fault there. They
were each held on the Eastern side of
the state and came soon after I had
been there, and I did not feel that I
could cross the state twice for them,
so did not do it.

I want to say at this time that I
have appreciated the good work of our
secretary. I believe he has been in that
position for twelve years, and it is his
desire this year to serve no longer, and
I only hope. that this convention will
name another who will work as un-
Secretary Turrel has done through
He has taken care of his
correspondence with a speed that is

these years.

always appreciated and his work will
stand for a long time in the annals of
this state association. I appreciate his
work and will continue to help. the
next secretary all I can.

Codes

We have seen lots of codes this past
year. I might give you a little resume
of the code work as I have seen it to
date. I have had telegrams, telephone
calls from the National headquarters,
from Mr. Gales, Mr. Goode, and Dr.
E. F. Kelly. Dr. Kelly is secretary of
the A.Ph.A., as well as a member of
the code committee along with Sec-
retary Dargavel and Mr. Goode, and
Mr. Gales. I believe that the drug
business has had some very high grade
representation in the Washington sit-
uation.

I was asked to name committes in
each of the Michigan congressional
districts and I did all the way from
Ironwood to New Buffalo, and I tried
to cover the state geographically as
well as picking outstanding men in
these several district. How well this
has succeeded we each know, and I
believe that much good was done. I
think the third district (Kalamazoo and
Battle Creek) was the best organized of
any of the districts and they made a
real study of the situation there and
did some very excellent work.

The crowning achievement of the

June 27, 1934

told to-day that the drug price limita-
tion still stands as it was placed. I
hope it will still remain there. The op-
position of one department store is so
marked that I believe they will do all
they can to break this, and it behooves
each of the drug men in Washington
to be on his toes in this matter. |
think we as druggists have good rep-
resentation there with Bruce Philip
and the code committee.

Constructive Salesmanship

We have seen many of the drug
journals carry articles on moving the
prescription counter out and all that,
but I believe the salvation for the drug
trade to-day is constructive salesman-
ship. We know the selling articles now
and the short profit items, and we
must do a job of selling in our stores
which will help to bring this to the
front. This can be done through sales
persons meetings and give each of
your people some definite item to in-
vestigate, and get the selling points,
and the weak points as well on it, and
try to build that up so it will get inter-
est on the part of the other sales
people and that can be done so it will
help a lot. I know one organization of
stores which meet monthly and many
of the sales executives have been call-
ed there to tell of the high lights in
their lines, and they have done a good
work,
be a little out of the
bounds of what I have come here to
say, but I want to assure you that if I
can help you in any of your problems,
I am ready to do my part.

We are coming to the close of this,
another address of your President for
the fifty-second year. I want to tell
you that I have appreciated the things
this associaion has done for me, and
I will be ever grateful for this priv-
ilege I have had in serving you.

When we come to times like these
I am always reminded of the closing
words of John Clark Ridpath, that his-
torian among historians, in his ending
the History of the World!

This may

“The past has taught its lesson, the
present has its duty and the future its
hope.” Duncan Weaver.

—— ++ >

He who serves humanity best is

greater than those who exploit it.

 

 

 

code program was the price bill that Education appeals to reason. Armies
was put through in April, and I am and Navies appeal by force.
Dina
Cocoanut Rolls__...-. °4/5c Cashew Rolls_...... 24/5¢
Toasted Rolls_.......__ | */Sc Pecan Rolls... ssi 24/5¢
Skylark Wafers___....__ 4/Sc Fudge Bars... 24/5c
Orchard Jellies... 24/5c Malty Milkies____ | 24/5¢

Handy Pack Pep. Lozenges__24/5¢

Handy Pack Pink Lozenges_24/5c

Handy Pack Assorted Lozenges_24/5c

INSIST ON PUTNAM’S

Order From Your Jobber
Natlonal CandyCo.,inc. PUTNAM FACT ORY Granda Rapids, Mich.

 

 

SS ——_——

 

 

oS
eS

prvencerenes racers er Taree

 

MICHIGAN

TRADESMAN

 

 

WHOLESALE DRUG PRICE CURRENT

Prices quoted are nominal, based on market the day of issue.

 

Carbolic, Xtal., Ib
Muriatic, Com’l., lb. __------

FORMALDEHYDE, BULK
09

No. 5, gal...

a,
White AXX light, Ib.-.-____

Aloes, Barbadoes,

1
2 Se 3 00
a 1 50

OHHOH
et CO et DO et

Asafoetida, Po.,

DHHHHHHHHDHHHHHHHO9

Sassafras (Pa is oO ; white (bone dr’d) }b.

>
=

QHQHOHHOHHO9

  

 

QO

QO9

%4s Loose, Pressed, Ib._-____
Fe HYDROGEN PEROXIDE
Pound eross 27 00
*% ib. Sross oo 17 00
te 1B, Gross 6 11 00

CANTHARIDES
Russian, Powd,
Chinese, Powd.

sand Gran.

98
89

ne

per box_. 1 50
40

aw
QO9

Dustless, dozen
French Powder, Coml.,

~

(24s) D>

QOH999

White, lump, i ' aes ee
Sage, loose pressed,

Sage, Ouncdés §
Sage, Pd and Grd.._____

Q9

QHVDHD DQOOH9VOH9

Ounce ee 14 75@15

Chloride, med., dz.

Q9

LYCOPODIUM

©

Le ow 4 54
Witch Hazel, Yellow Lab.

eee 110
Found ooo 1 50

MORPHINE
CGR @13
Re ee @mi4 40

MUSTARD
Bulk, Powd.

Seleet, Ib: 2 4 45 @
INGO, Fo Ip 2 @
NAPHTHALINE
Balls. lb. oo. | (OSE
Flake, Ib. ee Oe
NUTMEG :
GG @
Powdered, lb. @
NUX VOMICA
POUNd (2 @
Powdered, Ib, .... 1 @
OIL ESSENTIAL
Almond
Bit. true, ozs, @
Bit, art G25) 8 @
sweet, true, Ib... 140 @
Sweet, art. Ibs....____. 75 @
Amber, crude, Ib... 71 @
Amber rect, Ib o2 130 @
Ayise Py oo 100 @
Pee 400 @
Herzamot, Tp. 325 @
Catenpne: Iho 150 @
Caraway sd. ib. 9 8 50 @
Cassia USP Ib. 2 210 @
Cedar weal jp... Lu @
@Cedar heat, Coml., lb... 100 @
Chtronela Ip. 8 100 @
Gloves: Whe i 1% @
Groton, Ibs, 2 2. 400 @
Gupeo Ib 425 @
Mpieeron, 1, 2 270 @
Bueaivius (pb 2 8 @
Nonien 2 225 @
Hemlock: Bt. Ib | 1d @
Hemlock Com. Ib... _ 100 @
dunmer Ger jp 300 @
Jupipr Wd ip 150 @
ey. Biow., Ib 450 @
Hay Gard) ib 125 @
emonm Wy oo 200 @
Neustard, true, ozs... @
Mustard, art..6a79 _ @
Orange, Sw., Ib. 32 @
Origanum, art. ib. 100 @
Pennyroyal i 0 27% @
Peppermint, ib, 425 @
ese) deo @
Kose, Geran., ozs... @
Rosemary Flowers, Ib 100 @
Sandalwood
mE Ip eo 800 @
Wt 450 @
Sassafras
mrue, Ib 130 @
mv Wo 8 @
Spearimmt Ib 250 @
anew I 350 @
Thvine, Red Ib |. tim @
five, Whi, Ib. |. 8 6b @
Wintergreen
meat tuge Ih. 5 60 @
igen. I oo 400 @
ewe 75 @
Wormseed Ip 5 350 @
Wormwood, ib _ 450 @
OILS HEAVY
Castor: ea) 145 @
Cocounut, Ho 22%@
Cod Liver, Norwegian, gal. 120 @
Cot (Seed, sak 8 @
Ward 6x. fab 155 @
Lard, No. Dae 125 @
Linse fed: raw fal. 82 @
Linseed, boil, aie 8 @
Neatsfoot, extra, gal. eee 80 @
Olive
Malara eal 2 250 @
Ware, pal 300 @
SPenm, gab 8 125 @
Tanger fal 715 @
mae Bae 50 @
Whale eal @
OPIUM
Gum, o28., $1.40; th
Powder, ozs., $1.40; Ib._____
Gran. ozs., $1.40: Ib.
PARAFFINE
Ot 06%@
PEPPER
iaek rd Wo 2 @
Red, erd., ibe ee 45 @
White, erd., Vo ee 40 @
PITCH BURGUNDY
Pie 20 @
PETROLATUM
Amber, Plain po 12 @
Amber: Carb. tp... 14 @
Cream Whi Ib. 17 @
ily White tbo 20 @
snow White: ib. 22 @

PLASTER PARIS DENTAL

MUEEGis

igse I 03%@
POTASSA

Caustic, stke Ip. 55 @

Liquor, tb, @

on

og

io os

bt DO bt OT et CO Be BD no bt CO oe DO DD bo > DO 0 DO Pt

bo Do wm GO DOD tm 00 bet mt DO phe GO bt ce

Oe SR D

pe ph pk pre ~_

mono et

bo

POTASSIUM

Acetate th
Bicarbonate, Ip,
Bichromate, Ib, ...2.
Bramide Gy
Carbonate, lb. - See al eee
Chlorate

Xtal., lb.

Powd.. ib. : pikes

Gran Ibe ee
lod.de, Ib. i oe
Permaneanate, Ip. 22
Prussiate

Reg, ID 2

Yellow. 1b. 2.2

Pound
Powd., Ib.

QUININE
a 04. Cans 024...........

Pound 2.

Aconite, Powd,, Ib...
AlKanet I oo
Alkanet, Powd., 1b...
seHladonna, Powd., Ib.__._
Blood, Powd.,, Ib...
Burdock, Powd., ID... _.

Calamus, Bleached, Split and

Peeled, Ih. 220
Calamus, Ordinary, Ib._._.__
Calamus, Powd., Ib...
Bleeampane FD. _
Gentian, Powd., Ip... -2
Ginger, African, Powd., lb.
Ginger, Jamaica, Limed, Ib.
Ginger, Jamaica, Powd., lb.

Goldenseal, Powd., Ib....... 1

Hellebore, White, Powd., lb.
Indian Turnip, Powd., Ib.--

Ipecac, Powd,, Ih... 3
Fiucorice, Wi 2
Eicorice. Powd.. 1b...
Mandrake, Powd. Ib...
Marshmallow, Cut., Ib...----

Marshmallow, Powd., Ib.__-
Orns. te
Oris Powd:, th...
Orrnis, Hingers, hb.

Pink, Powd:, ib 1

Poke, Powe, Ibo
tuber: Ti
Rhubarb, Powd.. ih...

Sarsaparilla (Honduras, cut) 1

Sarsaparilla, Med., Cut,

Squills, Powd., he
Tumeric, Powd.. ib
Valerian, Powd., ib...
SAL
Bpsom Wb 2

Glaubers
Lump, Ib, .--2.
Gran, Ib 2232

Nitre
metal or Powe 0.0.
Grae, tb

Rochelle, Ib,

moda, Pp,

Anise, lb.
Canary, Reeleaned, 1b.._.___
Cardamoft, Bleached, Ip. __
Caraway, ‘Dutch, Tie
Colony Ibo
Colchicum, Powd.
Coriander: Ih
Fennel, Ib.
flax, Whole, Ib.
Flax, Ground, 1b.
Hemp, Recleaned, Ib._______
Lobelia, Powd., fe
Mustard, Black, ih...
Mustard, White. ib....____..
Poppy, Blue, lh...

Quined, Ih 1 00

ape: Me eo
Sabadilla, Powd.. Ib.
Sunflower, Ib.
Worm, Levant, Ib.
Worm, Levant, Powd.

Ash
siearbonate, Wh 0
Caustic Co'l., ee
Hyposulphite, We
Phosphate, Ib,
Sulphite
Weak We
Dey, Powd.. tb.
Silicate, Sol, gal;

SULPHUR
Light, Ib.

SYRUP
mock Candy Gals

TAR
te its deze
Pints, dozen 3
Quarts dozen 0

eee

Gallons ..... ie

 

©

HOHHQHHHHHHHHHHH QHOODOO

=
cs

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be

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mon

999

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20

GUIDE TO MARKET CHANGES «

 

MICHIGAN

The following list of foods and grocer’s sundries is listed upon base prices,

not intended as
declining

upon the market. B

a guide for the buyer. Each week we list items advancing and
y comparing the base price on these items with

the base price the week before, it shows the cash advance or decline in the mar-

ket. This permits the merchant to take advanta
thus affected, that he has in stock.

The Michigan Tradesman is read ov
impossible for it to quote prices to ac
merchant watches the market and

ge of market advances, upon items
By so doing he will save much each year.
er a broad territory, therefore it would be
t as a buying guide for everyone. A careful
takes advantage from it.

 

 

 

 

ADVANCED DECLINED
Sugar
Canned Peaches Crisco
Rolled Oats
AMMONIA BREAKFAST FOODS Blackberries
Premio, No. 10________ 6 20
Little Bo Peep, med.__ 1 35 Kellogg’s Brands :
Little Bo Peep, ige._.. 2 25 Corn Flakes, No. 136__ 2 26 Blue Berries
Ouaker 32 oz 210 Corn Flakes, No, 124__ 226 Eagle, No, 10... __ 8 75
Fen, No. tee 2 20 :
Pep No 259 2. 1 05 Cherries
Krumbles, No. 412... 1 Anael mo. 10000 ‘
Bran Flakes, No. 624_. 1 9 rt, No. 2 in syrup__
oe wa eee Bran Flakes, No. 650-- . = Marcellus, No. 2 in .
T c Rice Krispies, 6 o0z.-. 2 4 rep
ae ie Le
S00 ea All Bran, 16 oz. _..— — 230 Supreme, No. 2 in
All Bran, 10 oz. _____.. 2 76 my 2 25
All Bran, % ox. ____.._ 11€ Hart Special, No. 2__ 1 35
IK<affe Hag, 6 1-lb.
BAKING POWDERS cans fei Cans 2 5% Cherries—Royal Ann
Whole Wheat Fla., 248 240 Supreme, No. 746. 8 20
Royal, 2 0z., doz._____ 80 Whole Wheat Bjs., 248 231 Supreme, No. 2... 2 25
Royal, 6 oz., doz._____ 2 00 Wheat Krispies, 24s__ 2 40 Gibralter, No. 10______ 9 00
Royal 12 oz, doz.____ 3 85 Post Brands Gibralter, No. 2%4____ 2 60
Royal, 5 lbs., doz.____ 20 00 Grapenut Flakes, 24s_. 2 10
Grape-Nuts, 24s _.-._ 3 90 Figs
Grape-Nuts, 50s _.__- 160 Beckwith Breakfast,
Instant Postum, No. 8 5 40 No 10 12 00
Instant Postum, No. 10 4 50 Carpenter Preserved,
Postum Cereal, Ne. 0_ 2 25 > Oz glass 35
Post Toasties, 36s__-__ 2 26 Supreme Kodota, No. 11 80
Post Toasties, 24s... 2 26
Post Brank, PBF 24__ 3 15 Fruit Salad

 

10 0z., 4 doz. in case__ 3 40
150z. 4doz.in case__ 5 00
250z., 4doz.in case__ 8 W
50 0z., 2doz.in case__ 7 00
51b., 1doz.in case__ 6 00
10 Ib., % doz. in case__ 5 75

BLEACHER CLEANSER

Clorox, 16 oz., 21g _____ 3 25
Clorox, 32 oz., (25 3 00
Less special factory
discount of 25¢c per case
Lizzie, 16 oz.. 128. 2 35
Linco Wash, 32 oz. 12s 2 00

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS

100 Ib. bag
Dry Lima Beans,100 lb. 8 25

White H’d P. Beans__ 3 50
Split Peas, yell., 60 lb. 3 10
Split Peas, gr’n, 60 lb. 6 10
Seotch Peas, 100 Ib.___ 7 00
BURNERS
Queen Ann, No.1 _____ 1 15
Queen Ann, No. 2 _____ 1 25
White Flame, No. 1
ana 2 (ox 2 25

BOTTLE CAPS

Dbl. Lacquor, 1 gross
pkg., per gross________ 15

 

Post Bran, PBF 36-- 3 15
Sanka 6-lib... BOF

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6___ 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed______ 6 75
Warehouse _._______._ 7 35
Winner, 5 sewed___-_. 5 75
[op Net oo 4 50
BRUSHES
Scrub
Progress, dozen __--_- 90
Stove
Shaker, dozen __--.___ 90
Shoe
Topceen, dozen -_--__ $0

BUTTER COLOR
Hansen's, 4 oz. bottles 2 40
Hansen's, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 Ibs.. 12.1
Plumber, 40 Ibs._..-___ 12.8
Paraffine, 6s 14%
Paraffine, ign 14%
Witkin 40

Tudor, 6s, per box___. 30

CANNED FRUITS

Apples
Per
Doz.
Imperial, No. 10.._... 4 50
Sweet Peas, No. 10__-. 4 25
Apple Sauce
Hort Ne 2 110
Hart, No, 6 2 5 25
Apricots
Baker Solid Pack,
NO. 40 50
Premio, No, 10... .s—s«#B Bo
Quaker, No. 16... _ 75

Gibralter, No. 10______
Gibralter, No. 2% ____
Superior, No. 2% ____
Supreme, No. 24%__.__ 2 40
Supreme, No. 2______ 1 80
Quaker, No, 2________ 1 75
Quaker, No. 2%______ 2 35

DS DOH OO OOD 1
oS
Oo

Supreme, No. 10_____ 12 00

Quaker, No. 10______ 11 00
Supreme, No, 2%____ 3 15
Supreme, No. 2... 2 35
Supreme, No. 1_______ 1 80
Quaker, No. a 3 15
Goosberries
Michigan, No. 10_____ 5 35
Grape Fruit

Florida Gold, No. 5___ 4 75

Florida Gold, No. 2___ 1 40
Quaker, § oz..._._..__ 90
Quaker 2% 1 40

Grape Fruit Juice
Florida Gold, No. 1. 90

Quaker, No. 1... 90
Quaker, No, 6... 4 50
Loganberries
Promio, No. 1)... 6 75
Peaches

Forest, solid pack,
vo. 5 85

No 16
Gibralter, halves,

Ne. oo 6 65
Supreme, sliced, No. 10 7 50
Supreme, halves,

al Oye | eS 7 75
Nile, sliced, No. 10__ 5 65
Premio, halves, No. 10 5 65
Quaker, sliced or

halves, No. 10______ 7 00
Gibralter, No, 21%4____ 2 00
Supreme, sliced No.

2, Se 2 15
Supreme, halves,

Ne, 2% 2 2 25
Quaker, sliced or

halves, No. 2%... 2 10
Quaker sliced or

halves, No. 2_______ 1 60

Pears
Quaker, No. 10______ 8 25
Quaker, Bartlett, No.
Sree ee 2 30
Quaker, Bartlett, No
Se 1 8
Pineapple Juice
Doles, Diamond Head,

nO 26 1 60
Doles, Honey Dew,

NO: 39) 7 00

Pineapple, Crushed

Imperial, No, 10______ 440
Honey Dew, No. 2%__ 2 45
Honey Dew, No. 2____ 1 85
Quaker, No. 2%______ 2 35
Quaker, No. 2________ 1 80
Quaker, No. 1_...____ 1 10

TRADESMAN

Pineapple, Sliced

ney Dew, sliced,

No.8 9 00
Honey Dew, tid bits,

No. 1 oo 8 75
Honey Dew, No. 24%6__ 2 50

Honey Dew, No. 2____ 2 00
Honey Dew, No, 1__ 1 17%
Ukelele Broken, No. 10 7 90
Ukelele Broken, 2%__ 2 25
Ukelele Broken, No. 2 1 85
Curfew Tid Bits, No. 2 1 80
Quaker, Tid Bits, No.

—

8 25
Quaker No. 10. 8 25
Quaker, No. 2% ______ 2 35
Quaner, No. 2... 1 90
Quaker, No, i 1 10
Plums
Ulikit, No. 10, 30%
Sr 6 50
Supreme Egg, No, 2% 2 30
Supreme Egg, No. 2__ 1 70
Primo, No. 2, 40%
Srp 1 00
Prepared Prunes
Supreme, No. 2%_____ 2 35
Supreme, No. 2%,

Metay 2 2 00
Raspberries, Black
Premio, Ne. 10. 8 50
Hart, S-ounce _ 80
Raspberries, Red
tremio: No. 10... 8 75
Dageett Ne. 2... 2 20

Strawberries
Hunt, Superior, No, 2 2 35

CANNED FISH

Clam Ch’der, 10% oz._ 1
Clam Chowder, No. 2__ 2
Clams, Steamed No, 1 2
Clams, Minced, No. % 2
Finnan Haddie, 10 0z._ 3 30
Clam Bouillon, 7 oz.__ 2
Chicken Haddie, No. 1 2

1

1

1

Fish Flakes, smali____ 1 35
Cod Fish Cake, 10 oz. 1 55
Cove Oysters, 5 oz.__. 35
Lobster, No. 4_______ 2 25
pitimn, 2 wet 1 45

Sard’s, 4 Oil, k’less__ 3 75
Sardines. 4% Oil, k’less 3

Salmon, Red Alaska___ 2 25
Salmon, Med. Alaska_ 1 85
Salmon, Pink, Alaska_ 1 50

Sardines, Im. %,

Sardines, Cal.

Tuna, % Van Camps,
doz.

Tuna, %4s, Van Camps,
d

eg 16
Tuna, 1s, Van Camps,

Gon 45
Tuna, %s, Chicken Sea,

Oey 1 80
Tuna, 4% Bonita | 1 95

CANNED MEAT

Bacon, med., Beechnut
Bacon, ige., Beechnut_
Beef, lge., Beechnut__
Beef. med., Beechnut_
Beef, No. 1, Corned ___
Beef, No. 1, Reast ____
Beef, 2% oz., Qua., Sli.
Corn Beef Hash, doz.
Be -fsteak & Onions, sg.
Chin Con Car. is.
Deviled Ham, 4s_____
Deviled Ham, %s____ 2 2%
Potted Meat, %4 Libby 48
Potted Meat, % Libby_ 75
Potted Meat, % Qua... 65
Potted Ham, Gen. \%__ 1 36
Vienna Saus. No. %_-_ 90

DD tt Dt pet pea et BO DO
‘D
o

Baked Beans
Campbells 483 ________ 2 30

CANNED VEGETABLES

Hart Brand
Asparagus
Natural No. 3... 3 00
Tips & Cuts, No. 2____ 2 25
Baked Beans
1 Ib. Sace, 36s, cs.._____ 1 75
No. 2% Size, doz.__._ 1 05
No. 10 Sance....__. 40
Lima Beans
Little Quaker, No. 10_ 7 90
Baby. No. 20 1 60
Marcellus, No, 2______ 1 25
Reber Soaked ________ 95
Marcellus, No. 10______ 6 00

Red Kidney Beans

No. 10
No. 2

eee oD

ee 90

String Beans

Choice, Whole, No, 2-- 1 70
Cau, No. 16 000 7 25
Cut, No.8 2 1 35
Marcellus Cut, No. 10. 6 00

Wax Beans
Choice, Whole, No. 2-. 1 70

Cut, Ne. 70 oo 7 25
Cut Neo 2 1 35
Marcellus Cut, No. 10_ 5 50

Beets
Extra Small, No. 2.___ 2 00
Hart Cut, No. 10... 4 50
Part Cut, No 2. 1 00
Marcel. Whole, No. 2% 1 35
liart Diced, No. 2._.. 90
Carrots
Diced, No.2 95
Diced, No,10 __._.___. 4 20
Corn
Golden Ban., No.2 —.. 1 35
Golden Ban., No. 10 __10 00

Country Gen., No. 2___ 1 20
Marcellus, No, 2-...__ 1 20
Fancy Brosby, No. 2__ 1 36
Fancy Crosby, No. 10_. 6 75
Whole Grain, 6 Ban-
tam No, 2.

Peas
Aattic Dot, No. 2... 215
Sifted E. June, No.10 _ 9 50
Sifted E. June, No.2 _. 1 7%
Marcel., Sw. W No. 2. 1 45
Marcel., E. June, No. 2 1 40
Marcel., E. Ju., No. 10 7 75
Pumpki.
NG.40 0 a 4 75
NO. 2 1 2
Ne? oe 92%
Sauerkraut
Ne) oo + 25
No. 2% Quaker__-___ 1 35
NO. 2
Spinach
NO 2 2 25
NO 1 8a
Squash
Boston, No. 3... 1 35
Succotash
Golden Bantam, No. 2_ 1 75
Hart, No 2 1 55
Pride of Michigan____ 1 25
Tomatoes
Wo 70 5 50
NO. be 1 85
NO 2 oe 1 40
Pride of Mich., No, 2__ 1 lu

CATSUP
nema 14 og doz. 1 38
Sniders, 8 oz:_....doz. 1 30
Sniders, 14 0z._____ doz. 1 85
Quaker, 10 0z.____Doz. 1 23
Quaker, 14 oz.____ doz. 1 50

CHILI SAUCE
Sniders. 8 oz.
Sniders. 14 oz.

OYSTER COCKTAIL

Spiders, 11 o¢. 2 00
CHEESE
moauelort | 70
Wisconsin Daisy ______ 15
Wisconsin Twin _____ 14%
New York June, 1932___ 25
Bap Sago 48
ree 16
Michigan Flats ______ 13%
Michigan Daisies ______ 14
Wisconsin Longhorn ___ 15
Imported Leyden _____ 27
1 lb. Limberger________ 18
Imported Swiss ________ 56
Kraft, Pimento Loaf ___ 24
Kraft, American Loaf___22
Kraft, Brick Loaf ______ 22
Kraft, Swiss Loaf ______ 25
Kraft, Old End, Loaf __ 31

Kraft. Pimento, % th._ 1 60
Kraft, American, % Ib. 1 80
Kraft, Brick, % 1b.____ 1 5¢
Kraft, Limbur., % Ib._ 1 31

June 27, 1934

CHEWING GUM
Adams Black Jack______ 6%
Adams Dentyne __._____ 66
Beeman’s Pepsin ann So
Beechnut Peppermint___ 65
Doublemint 22. 6
Peppermint, Wrigleys__ 66

Spearmint, Wrigleys__ 65
Juicy frat 65
Wrigley’s P-K_...._. 65
7eavormy, — 65
CHOCOLATE

Baker, Prem., 6 Ib. %_ 2 30
Baker, Pre., 6 lb, 3 oz. 2 40
German Sweet, 6 lb. 4s 1 70
Little Dot Sweet

: s

1 Be 2 30
CIGARS

Hemt. Champions ___ 38 50
Webster Plaza ______ 75 00
Webster Golden Wed. 75 0@
Websterettes ________ 37 60
Cintos 38 50
Garcia Grand Babies_ 40 00
Bradstreets  _________ 38 50
Oaing 40 00

K G Dun Boquet____ 75 ¢0
Perfect Garcia Subl._
Hampton Arms Jun’r 33 00

Rancho Corono_______ 31 50
MenWey 20 00
Buawiser 20 00
MSapeua oo 20 00
Cocoanut

Banner, 25 lb. tins____ 19%
Snowdrift, 10 lb. tins__ 20

CLOTHES LINE
Household, 50 ft.______ 2 09
Cupples Cord _________ 2 9

COFFEE ROASTED
Lee & Cady
1 tb. Package

Byeo 21
Boston Breakfast ____ 2414

Breakfast Cup _____ 23%
Competition 18%
a Ve 21%
Majestic 30%
Morton House _______ 32%
Nedrow 27%

Quaker, in cartons____ 24%
Quaker, in glass jars___ 29

Coffee Extracts

MY. per 100. 12
Frank’s 50 pkgs._.___ 4 25
Hummel’s 50, 1 Ib.____ 10%

CONDENSED MILK
Eagle, 2 0z., per case__ 4 60

Cough Drops
Bxs.
smith Bros. 1 45
tuden's 6 1 45
Vick’s, 40/10c_________ 2 40

COUPON BOOKS
50 Economic grade... 2 50
100 Economic grade... 4 50
300 Economic grade_.20 00
1000 Economic grade__37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CRACKERS
Hekman Biscuit Company
Saltine Soda Crackers,

bulk. ae
a Soda Crackers,

. DER
Saltine Soda Crack

2 Ib. pies... 8g 8G
Saltine Soda Crackers,

6% oz. pkgs.________ 1 00
Butter Crackers, bulk 13
Butter Crackers, 1 Ib... 1 72
Butter Crackers, 2 lb... 3 12
Graham Crackers, bulk 14
Graham C’s, 1 Ib.____ 1 90
Graham C’s, 2 Ib._____ 3 36
Graham C’s, 6% oz.___ 1 00
Junior Oyster C’s, blk. 13
Oyster C’s, shell, 1 Ib... 1 84
Club Crackers___.____ 1 86

14

CREAM OF TARTAR
6 ib. boxes. anae 50

ORIED FRUITS

Apricots
Evaporated, Ex Choice
ONC
Standard 15
Ex. Fancy Moorpack... 25

Citron
ie ae

 

 

 

June 27, 1934

 

 

 

   
   
   
      
 

  

MICHIGAN TRADESMAN 21
Currants JUNKET GOODS FRESH MEATS HE
Packages, 11 oz.________ 14 Junket Powder ____.. 1 20 re Am. wenitie ite hex: & 05 “
Junket Tablets __.___ 1 3 Beef Holland Herring he oe 3 wea Japan
Top Steers & Heif.____ 11 Mixed, kegs 15 Fels Naptha. inn 4 465 oy di um AAG 19
Dates Good Steers & Heif.-___ 10 Milkers, kegs __..._ $0 Wika Wale i ben. 916 pane, OU ee
Imperial, 12s, pitted__ 1 90 Med. Steers & Heif.___- 08 Jap Rose, 100 box... 7 eo wo a oe
Imperial, 12s, regular. 1 60 MARGARINE Com. Steers & Heif.___. 07 Dairy, 166bex ‘4a 1 Nibbs__ 32
Imperial, 12s, 2 lb.____ Wilson & Co.'s Brands Palm Olive, 144 box___ 6 20
Imperial, 12s, 1 }b.__-_ Oleo Lake Herring Lava, 50 box  @ aa Gunpowder
WUC oo 11 Veal 44 bb), 100 Ibe... Camay, Whee 305 CReice - oie i
Figs Cre A Oleg 09 aoe Se 09 P & G Nap Soap, 100@2 75
Googe 08 : : er
Calif., 24-83, case... 1 70 Medium oo... 07 Gea she a ona 2 . Pekoe, inet
: MATCHES ; Mackerel Williams Barber Bar, 9s 60
Diamond, No, 5, 144--_ 6 25 Tubs, 60 Count, fy. fat 6 00 Williams Mug, per doz. 48 English Breakt
Peaches Searchlight, 144 box_. 6 25 Lamb Pails, 10 lb. Fancy fat 150 Lux Toilet, 5: "806 Conge Ca
Evap. Choice ________ 13% Crescent, 144 ________ 6 65 Spring Damb oo 20 eee ee eu prop lag aacets
Diamond, No. 0_-___- cos... CU 18 Ge oo ee
iis Medium 15 ongou, fancy _.____ 42@43
ee Safety Matches Poor 2 10 White Fish
Lemon, Dromdary, Red Top, 5 gross case 5 25 Med, Fancy, 100 Ib... 13 00 Whale Sica
4 0z., doz.-_________ 110 Signal Light, 5 gro. es. 5 25 Milkers, bbls, _.______ 18 50 Allspice Jamaica @24 ; Oolong
_— ey. ae Standard, 5 gro. cs... 4 00 me Mutton K K mH Norway... 1860 Cloves Zanaibar @36 a ee 39
+» dozen____ 66 i 67 f pats 1 40 i 6a NOME -~-----------—__-._ 45
Citron, Dromdary, an . Of oon (6 ee ao Se ey -- 50
ee 7” ee Heme 1G) terre. «18 Gigger Atricn as
ween ee eee Mixed, No fe @30
acaroni, 9 oz.________ (Ne bo 0
: Raisins Smeets. 90200 3 10 Pork wi aa” iene ao Cotton, 3 a
Seeded, bulk __---____ 7% Elbow Macaroni, 9 oz._ ; 10, ote as SHOE a ennine Jutinegs, 105-110 ____. @43 Cotton, 3 ei z
Thompson's S'dless blk.7% Egg Noodles, 6 oz.---_ 210 Butts : _( 14  @in 1, Paste, doz. 130 epper. Rlack _____.. @23 ee eas -
Quaker s’dless blk... Egg Vermicelli, 6 oz... 2.10 Shoulders 11% E. Z. Combination, dz. 1 30 [ae =e
1 Of 71% Egg Alphabets, 6 02z...216 Spareribs _ | Ors Dri-Foot, doz. __...__. 2 00
Quaker Seeded, "15 02. 8 Cooked Spaghetti, 24c, Neck Bones _.. 03 Bixbys, doz... 1 30 Pure Ground in Bulk VINEGAR
MM of 220 Trimmings 08 Shinela, dow g9 Allspice, Jamaica ____ @18 F. O. B. Grand Rapids
Cloves, ‘Zanzbar OLE @28 Cider, 40 grain____ 18%,
California Prunes “assia, Canton. | @22 White Wine, 40 grain 19%
pes 26 Yb. boxes __@07 Ginger, Corkin _______ @17 White Wine, 80 grain 24%
80@ 90, 25 lb. boxes __@07% NUTS STOVE POLISH ioe. @21
70@ 80, 25 lb. boxes _.@08% Whole PROVISIOWS Blackne, per doz.._.__l1 30 Mace Penang -______ @e)
60@ 70, 25 lb. boxes _.@08% Almonds, Peerless ____ 15% Black Silk Liquid, doz. 130 Pepper, Black _______ @20
50@ 60, 25 1b. boxes __.@09%4 Brazil, large ________ 14% Barreled Pork Black Silk Paste, doz.. 125 Nutmegs _____._ GE xvas, WICKING
40@ 50, 25 lb. boxes_.@10% Fancy Mixed _____ Clear Back____. 16 00@18 00 Enameline Paste, doz. 130 Pepper, White _______ @30 Noi’ per gross -______ 80
30@ 40, 251b. boxes __@11% FFilberts, Naples ______ 2 Short Cut, Clear... 12 00 Enameline Liquid, doz. 1 30 Pepper, Cayenne _____ @26 No, 2 a |=
20@ 30, 251b. boxes__@13 Peanuts, vir. Roasted 09% E. Z. Liquid, per dez.. 130 Paprika, Spanish ____ @36 no 4° Pet ross _---___ io
18@ 24, 25 1b. boxes __@15% Peanuts, Jumbo ______ 1042 Radium, per doz._____- 1 30 pa De a ae 2 30
Pecans, 3 star 25 Ory Salt Meats Rising Sun, per doz.___ 1 30 Rockese Ne pcr doz. 90
Pecans, Jumbo _________ 40 DS Helles 20-25 10 654 Stove Enamel, dz._ 2 80 Se Rochester Pe 4. doz. 450
Hominy Pecans, Mammoth ______ 50 Vulcanol, No. 10, doz. 1 30 = Qpiqy p a Ray cal eo
Pearl, 100 lb. sacks____ 350 Walnuts, Cal, _____ 14@20 Stovoil, per doz._-_____ $6 6. ye SO Ot Oe. 75
Hickory 0 07 Lard - oo. t, 2402. 86
a Gees Pure in tierces.. 0746 Geta, Sate otal sal aaien el @neanse 1 80
u oods GOl0. ths _. advance Ve au WOODE
Elb.Macaroni, 20 lb.bx. 1 35 50 Ib. tubs ____- cae a SALT a = oe
Egg Noodle, 10 Ib. box 125 Salted Peanuts 201b. pails advance % F. 0. B. Grand Rapids inc. Bs rn a 3 25, Bushels, Wide Band,
Maney, Med. 10% 101b. pails ____- advance % Colonial, 24, 2 Ib.__-__ “ 7; * 5’. wood ' handles. 2 00
12—1 Ib. Cellop’e case_ 125 5 Ib. pails _-__- advance 1 Colonial, 36-14% ______ 16 go, 7 so Market, drop handle 90
Pearl Barley $ 1b. pails _____ advance 1 Colonial, lodized, 24-2. 1 35 re eh ge pas $0 Market, single handle. 93
ne EN 00 Compound, tierces _ 07% Med.No.1, bbla.__. 290 thyme 1 of 7777777 65 Market, extra _ 1 60
Barley Grits_-----_--- 5 00 Compound, tubs ______ GO Cote, Uh ie 16 el a5 Splint, large __ ge
Nester oe 4 50 Shelled Farmer Spec., 70 Ib.__ 1 00 ric, 1% oz.---___ 2 Splint, medium 2 ge
Almonds 20 29 Packers Meat, 50 lb... 65 Splint ana 6 50
a awe 8 Spanish, 125 : Sausages Ofema Hooke for icq :
ent‘ =. 2 Ik Dage 7% 1 cream, 100 Ib., each 83
el 10 Filberts oT is re Butter Salt, 280 1b, bbl. 4 00 rou tare Wea eth 5 ie
: e6 e 5 cae Ock §0 1b 4 : ine
Gad Clas  «@ Sot 13 Baker pel wai is ro 24/1 ______ 2 10 Barrel 6 - ~~ 7 oe
Tapioca Tongue, Jeliied 2 32 6, 10 1b., per bale__.___ 93 pot a Th, — ue : i Der gat 16
Pearl, 100 lb. sacks_._._ 7% betas bene 1 eee oe ee ia oe SE
Misigte: 8 of Sidoe 405) a a ‘9 Ib. bags, table... 45 “Tea™. 24-1 -—----__- 2 25 Pails
Dromedary Instant... 350 __ MINCE MEAT 10 qt. Galvanzed ______ 2 60
None Such, 4 doz._____ 6 20 12 qt. Galvanized _____ 2 85
: Quaker, 3 doz. case___ 2 65 Smoked Meats ci 14 qt. Galvanized _____ 3 10
Jiffy Punch Yo Ho, Kegs, wet, 1b.. 16% /lams, Cert., 14-16 Ib.__ 20 Aeas a4 ~~ -- 12 qt. Flaring Gal. Jr._ 5 00
3 doz. Carton___--___-- & 25 ' ' Hams, Cert., Skinned A ovr 25, | ib. Bees. 1 5S 16.48. Tis Dairy___ 4 00
Assorted flavors. LG-E8 Wo. al _@20 peak 2% ee : ~ =
AAS . Base. 4 «6
OLIVES—Plain _ = beef a rs Sivas Gide, 4. 1s. 18% atouacs woo te
Quaker, 244 67 canes 187 oe @ Elastic, 16 pkgs._____.1 38 eS et eles. = ae
EVAPORATED MILK Quaker, 24 7% 3 55 California Hame ______ @11 Ti Mouse, wood, 6 holes 70
Quaker, Tall, 10% oz._ 2 85 oes 20%. CS. 2 92 Picnic Boiled Hams___-@16 1 (ODIZED ger, 50 Ibs.--_______ 292 Mouse,tin, 5 holes 5
High Life, 12 22 oz. cs. 3 45 ; A Oles___ 65
Quaker, Baby, 4 doz.__ 1 43 ioe h i Boiled Hama @28 Rat. wood) 1 00
Quaker, Gallon, % dz._ 2 85 1} 841. glass, each____- 30 Minced Hams _________ @u SALT Nat sth 1 00
Carnation, Tall, 4 doz. 2 95 Bacon 4/6 Cert.__._|_ @20 Mouse, spring 6 20
Carnation, Baby, 4 dz. 1 48 OLIVES—Stuffed a ae y ae
Oatman's D'dee, = if : _ Quaker, 24 2% oz. cs. 1 87 (ey ea Tub
Oatman’s D'dee, Baby Quaker, 24 4 oz. cs.-. 2 75 Beef ea at bay
Pet, Tall ———-—————-—- 295 Quaker, 24 5 oz. es... 3.55 Boneless. rump____.919 00 Saat Pom eit taia Mae te iG
’et, Baby, ozen__- Quaker, 24 7% oz. cs. 4 55 ; ee 7 75
Borden's, Tall, 4 doz.. 295 Quaker, 24 im oz. cs. & 95 Eis Jase, ae a ; a small Galvanized _____ 6 7
Borden's, Baby, 4 doz. 148 Quaker, 12 32 oz. cs.__ 7 88 Liver Rad Karo No G i an 36s
t) Galen glass cach 1 80 Geet 10 ‘ee Run’g, 32, 26 oz.. 2 400 Red Karo, No. 10... 3 46
Oo ‘M via eae la Le ao 4 Washboards
FRUIT CANS Pore 2 07% lodized, 32, 26 oz.--_._ 2 4) 3anner, Ginhe 5 50
Bive casa lots. 2 30 Imit. Maple Flavor Giese single________ 6 25
Ball Mason PARIS GREEN Orange, No. 1%, 2 dz. 287 G’4ss, single__________ 6 00
F. O. B. Grand Rapids ie 24 Orange, No. 3, 20 cans 4 34 Double Peerless... 8 50
One pint 222 . je ee ee. 32 BORAX moe Weexleaa = 7 56
One quart ...- 030) 6 ana ce RICE “Orthern Queen______ 5 50
Half gallon __.------_ 12 40 29 and 5s_- _ Fancy Blue Rose__---- ae Twenty Mule Team Maple and Cane Universal = 7 ra
Mason Can Tops, gro. 2 55 Wanes Head 6 10 24,1 1b. packages _____ 3 35 Kanuck, per gal.______ I 10
48, 10 oz, packages_... 4 40 Kanuck, 5 gal. can____ 4 75
96, 4 Ib. packages__-- 4 00 : Wood Bow!
FRUIT CAN RUBBERS PICKLES Gane ee i3 in. Hastar Owls a
Presto Red Lip, 2 gro. Welch. 12 quart case. 440 1 in. Butter 99001” 9 60
carton | 2.2 78 RUSKS Welch, 12 pint case... 225 !‘in. Butter _ 13 90
Presto White Lip, 2 Sweet Small Postma Biscu): Go. WASHING POWDERS Welch, 26-4 oz. case... 239 «019 in. Butter 95 On
gro. carton.____------ 83 1, and GC, 7 oz., doz.__ 92% 18rolls, percase ___...210 Bon AmiPd., 18s, box. 1 90 : eee ae ah
Paw Paw, quarts, doz. 2 $v 12rolls, percase _____- 139 Bon AmiCake, 18s_--. 1 °
18 cartons, percase __ 2 35 Grillo ______________
,GELATINE 12 cartons, per case ___157 Big 4 Soap Chips 8/5. 2 30 WRAPPING PAPER
Nali-g 13 deg 1 90 Dill Pickles Chipso, large ~----_- 3 45 COOKING OIL Tibre. Manilla, white... 0%
Minute, "3 GOS. 405 Gal., 40 to Tin, doz... 8 20 Climaline, 4 doz,______ 3 60 M \ NO 1 Mibsa nny
Knox’s, 1 dozen_____-. 225 99 os, Glass Thrown... 1 50 Grandma, 100, 5¢_--_-_~ 3 50 Pi azola Butchers D F____ 06%
Jelsert, 3 doz.---_----- 1 40 Grandmm, 24 large-___ 350 Pints, 2 doz.__________ ‘6 nag 0 a
SALERATUS Snowboy, 12 large .-.. 1 80 one a doz.________ ace Kratt Stripe.” 09%
PIPES Arm and Hammer 24s_150 Gold Dust, 12 la: ...1 80 Half Gallons, 1 doz.___ 6 00 :
HONEY Cob, 3 doz. in bx. 1 00@1 20 La France Laun 4 dz. 3 65
Lake Shore 1 Ib. doz_. 1 90 : Lux Flakes, 50 small__ 4 80
Lux Flakes, 20 large... 4 55 YEAST CAKE
Old Dutch Clean., 4 dz. 3 40 Masic. 2 doa... 3 Te
JELLY AND PRESERVES PLAYING CARDS SAL SODA Octagon, $64 00 3 90 TABLE SAUCES Sunlight, 3 doz. E % 76
Pure, 30 Ib. pails_-__-- 260 Blue Ribbon, -per doz. 450 Granulated, 60 Ibs. cs._ 1 35 Hineso, 246... 480 lee & Perrin, large.___5 75 Sunlicht.1% doz... 1 75
{mitation, 30 Ib. pails. 160 RBicycle, per doz..._--- 470 Granulated, 18-2% Ib. Rinso, 403 __---------- 95 Lee & Perrin, small___ 3 35 Yeast Foam, 2 doz._._. 2 70
Pure Pres., 16 0z., dz.. 1 80 ‘Torpedo, per doz._---- : 50 packares! . 115 Spotless Cleanser, 48, meuner ge 160 Yeast Foam, 1% doz.__ 1 35
12 oz. Apple Jelly, dz. 95 20 Oe $85 Royal Mint__________ 2 40)
13 oz. Mint Jelly, dz. 1 60 oo.) daz... : . a eo aia 3 75
z, Cranbe Jelly, dz 90 Sapolio, 3 doz._._.____ & Sho You, 9 0z., doz... 2 00
is joni POP CORN Specdes, 3 doa. _—_—_-- 720° A-l,large 7 475 _VEAST-COMPRESORE
lb. bi 1 25 COD FISH Sunbrite, 50a... ..___ Aql, ema ........___ 2-85 eischmann, per doz... 20
sat OLAeeES woe aoe = na 126 Mother Ann, 1 lb. pure 25. Wyandot. Cleaner, 248160 Caper. 2 0z.____._____..339 Red Star, per doz.______ 20

% Pint Tall, per doz.__.. 85

Yellow,

 

 

22

 

MICHIGAN TRADESMAN

June 27, 1934

 

SHOE MARKET

Michiqan Retail Shoe Dealers Association.
President—Clyde Taylor, Detroit
First Vice-President—M. A. Mittleman,

Detroit.
Vice-President—Arthur Allen, Grand
Rapids.
Vice-President — Edward Dittman,

Mount Pleasant.

Vice-President—K. Masters, Alpena.

Vice-President—Max Harriman, Lan-
sing.

Vice-President — Fred Nedwick, Sag-
inaw.

Vice-President—Richard Schmidt, Hills-
dale.

Vice-President—Edward Stocker, De-
troit.

Vice-President—B. C.
Rapids.

Sec'y and Treas.—Joseph Burton, Lan-
sing.

Field Sec’y—O. R. Jenkins, Portland.

Yearly dues $1 per person.

Olsee, Grand

 

To-day’s Retail Shoe Prices Below
Fair Normal

The huge cost of the depression,
about $250,000,000,000, was way be-
yond the actual cost of the World War
and the strangest thine of the whole
matter is that it was—as Woodrow
Wilson said vears ago in a somewhat
similar state of affairs—‘mostly psy-
chological.”

Here we are in the world of 1934
with most of the things that we had in
1929—a plenty of everything, then
worth big money and now relatively
measured at half-price. If it was an
emotion that did that dirty deed of
liquidating the prosperity of 1929, who
is there to say what we have to-day is
reality? It is rather—sub-normal and
as dangerous in its psychology as the
situation in 1929,

To be more explicit. Why should
the merchant continue the retail price
level that was the lowest low of 1933?
We have gone over the records and
discovered that the price levels of a
year ago have not been materially
lifted in the average of shoes at retail.
The merchant who is trying to give the
public the most for the money at the
same $2.95 price that he had a vear
ago, is far below the level of normal
to-day.

Shoe prices, on the average, are be-
low the fair normal of other commodi-
ties. If one looks at the stock market
quotations of a year ago and of to-day,
one sees 60 per cent. increase. Take
other commodities and increases are
noted right along the line. It is true
that in the last 12 months we have
made more shoes than ever before in
the history of the United States. We
made over 360,000,000 pairs between
the two Aprils of 1933 and 1934. But
at what price retail? Certainly not a
price in tune and in step with the prices
of other commodities. Just record shoe
production totals do not make pros-
perity —it’s the pair by pair selling
price that really counts.

We face a psychological condition,
one in which the mind of the merchant
remembers the miracle of value he of-
fered at the low prices of a year ago
and thinks that a volume can be
achieved best at that price. The idea
of getting something for his services
and for his selection escapes him en-
tirely. He fights for a sub-normal price
even though he knows conditions have
generally improved and costs have
mounted in every service of supplies.

Now comes a clearance season and
there are indications of clearance prices
below actual costs, with Summer still
some weeks away. It is true that we

have had some hot weather but it is
not true that we have had Summer as
yet. If we can give to every merchant
the true emotion that profit is a neces-
sary thing every month in the year, we
will have done much to change the
psychology of trade.

There is a whole lot of common
sense in going after business vigorous-
ly at a time when other merchants are
lying back because it’s seasonable to
expect hot weather and indolence. The
sluggish feeling of mid-Summer may
spread all over the merchants of the
town with the exception of one alert
man who figures that payrolls are al-
most continuous. The feminine desire
to buy knows neither rhyme nor rea-
son, and the store with just a little
more pep to it gets a very comfortable
advantage because of profitable sales
made in ebb months.

When all the fish are biting, it does
not take much of a fisherman to bring
in a big bag, but when the best trout
hide in the deepest and most inacces-
sible pools, then the real mettle of a
sportsman is brought out.

The same goes in merchandising. A
tempting display of very pretty shoes
for women, and real sport foorwear for
men in both window and newspaper
will bring business if the picture is
interesting, Merchandising is such a
great game that you get more joy out
of coaxing people to buy day in and
day out the year round than you get in
the unstabilized rushes just before a
holiday of what is obviously shopping
trade instead of constant trade.

The way to build up a Summer busi-
ness that you can be proud of is to
go after it pair by pair, noting your
gains over a year ago by the little spe-
cial efforts that you put into special
people around town. Don’t save all
your good selling plans until Fall; use
them up as they come along “for as
one lamp lights another nor grows
less,” so the ideas that you put forth in
Summer kindle fresher ideas for Fall
and you find that vour organization is
ready for the Fall brunt of business by
having kept in trim when the harder
race track is in the Summer.—Boot and
Shoe Recorder.

—_»--+____
Serious Housing Shortage in Near
Future
(Continued from page 14)
ance for normal vacancy of perhaps 6
per cent 1f one adds the fact that
3512 of the dwellings were reported as
“unfit to live in,” it is even more ap-
parent that this preliminary data indi-
cates that there is danger of a serious
housing shortage in the near future.

As I told you before, an attempt was
made to classify the structures accord-
About 4 per
cent. were reported as “unfit to live

ing to their condition.

in,” 20 per cent. as needing structural
repars, 36 per cent. as needing minor
repairs, and only 40 per cent. are in
good condition. Here is a great need
and a great market, the repair and im-
provement of present dwellings. In
every city for which we have as yet
completed our reports, at least two
out of every five dwellings offer the
opportunity for definite repair or reno-
vating.

The details concerning heating are
extremely interesting, but must be dis-

 

cussed in the light of the locations of
each city. However, the fact that only
slightly more than half, 55.5 per cent.
of the dwellings, have both hot and
cold running water, gives cause for
thought, and 14.1 per cent. have no
running water at all. Getting a bit
more personal, I must report that 24.3
per cent. of all the dwellings have no
private indoor water closet, and 34.8
per cent, have neither tub nor shower.
In one city, these percentages run as
high as 42.8 per cent. without water
closet, and 50.2 per cent. without tub
cr shower. Approximately one-half of
the dwellings have neither gas nor elec-
tric cooking.

This is only an indication of the
type of information which we = are
busily putting in order in Washington
at the present time. It indicates a mar-
ket, a tremendous market, and one
which, if tapped, will not only result in
employment for hundreds of thousands,
but will contribute for years to the
health and welfare of the citizens of
this country. For months, the Federal
Government has been studying ways
and means of stimulating activity in
this field. Now we have the facts. If
these ten cities are a fair index of the
total, they offer convincing evidence
that the government, industry and fin-
ancial institutions must cooperate to
bring about rapid activity in the field
of housing,

You all know that the construction
industry is one of alternating periods
in the castle and the poorhouse. It has
never achieved stability in the past,
and we can be very certain that unless
some changes are made in its charac-
ter, we will sooner or later witness
another of those speculative booms
wiich leads directly to disaster. In
fact, there is no better illustration of
an industry in which the supposed eco-
nomic controls of an individualistic
competitive society fail to function.
What are these controls? The first is
price and the second is the financial
mechanism, Presumably, when there
is a shortage of something, prices rise
and encourage its production, while a
surplus lowers prices and discourages
production. The important price in
this instance is rents. While rents may,
in the long run give some stabilization
in the field of housing, they fail miser-
ably over shorter periods.

MUTUAL

THE MICHIGAN SHOE DEALERS
MUTUAL FIRE

MUTUAL BUILDING LANSING mICcHIGAN

OUNDN
TABILITY

are symbolized by

Rents are notoriously slow to react
to outside influences. Not only is there
the inertia of annual contracts and
long-term leases, but new construction
is bound to be slow in affecting the
rents, determined as they are by the
total supply and demand of structures.
Consequently, wide swings in construc.
tion have only slow effect on the rental
situation. Then again, the period re-
quired to complete new buildings is sc
long that it is possible to obtain an
excess of construction before it affects
the market. Finally, the situation is
fused by the fact that we are not deal-
ing with a standardized product, but
rather with one where changes in style,
shifts in taxation, or the growth of
blighted areas can alter the total pic-
ture very rapidly.

Likewise, the field of finance, which
supposediy aids in controlling eco-
nomic activity, has not always been
a factor making for stability and reg-
ularity in this field. Most new con-
struction rests upon credit. But credit
is a general term for loans made for
Conditions
quite apart from the real estate situa-
tion may affect the credit market and

many different purposes.

in turn influence the behavior of con-
struction. There has never been any
serious attempt to use the financial
mechanism as a method of evening out
the wide fluctuations in activity in the
building field. I cite this illustration
not because I think that it is unfamiliar
to you, but to indicate that we must
be thinking beyond the mere elements
of immediate recovery. I am sure that
we all desire no temporary return to
prosperity but a condition wherein se-
cu:ity and welfare will persist.
Willard L. Thorp.

———_2.-23>->_______
Don’t hesitate to give a hearing to

suggestions, or entertain ideas from sub-
ordinates. It is said that Edwin Booth,
one of the most talented of American
actors, would listen patiently to sug-
gestions from a stage hand or super
numerary.
—_2- >

Quite a few children wouldn’t be so
bad if it weren’t for the parents they
have to live with. Other children
wouldn’t be so bad if their parents
would stay home long enough to live
with them.

 

Superstition dies hard. Enlighten-

ment will bury it.

$5

 

INSURANCE

INSURANCE COMPANY

appre

 

 

 

 

Ili hte

June 27, 1934

OUT AROUND
(Continued from page 9)
thirty-seven different sets of taxes to
the Government. Then he asked me
how much I thought these annoying
and pestiferous taxes amounted to
each month. I mentioned the sum of
$1,000. Again he smiled and made a
remark which reflected on my ability
as a guesser. He said his special and
unusual taxes amounted to $4,000 per

month.

Laurium, June 22—After reading and
benefiting from your Tradesman all
these years, I am sorry that I have to
ask a question, when everything has
at all times been so plain. There is no
question in my mind but what you
have had some article or articles on
this subject before, but I have been,
and am so tired of hearing and reading
about codes that I surely did miss it.

We are notified from local food and
grocery distributors code authority of
Marquette, No. 399, that our 30 days
are up and if we do not pay within ten
days we will have violated the Presi--
dent’s order of April 14, 1934, which
carries a fine of $500 for not paying
the assessment of $1 for each person
working in the store.

We have followed your advice
through your paper and have always
come out all right,

Please advise me whether we should
pay the assessment of $1 for each per-
son or what shall we do?

Chas. Salotti.

If I were in Mr. Salotti’s place I
would lose no time in paying the as-
sessment. There is no question in my
mind that the code authority has the
power to enforce the payment or levy
the $500 fine. I was in hopes some
merchant would stand trial on this fea-
ture of the code, so as to get the opin-
ion of a court of competent jurisdic-
tion, but so far I have failed to note
any activity along that line.

One provision of the new financial
responsibility law demands that driv-
ers be properly licensed and a mere
oversight may result in a driver being
placed under the provisions of the act
for a minor offense. Very little atten-
tion has been paid in the past by mo-
torists to the fact that the motor ve-
hiclé operators’ license law requires
motorists to register changes of ad-
dress with the chief of police or sher-
iff. If this is not done, the motorist
is not properly licensed. Enforcement
of the two acts is in the hands of local
officials and motorists who fail to se-
cure new licenses when the old ones
expire or who fail to properly register
changes of address, place themselves in
danger of being compelled to furnish
proof of financial responsibility.

One of the most severe “shatter-
proof” glass laws in the United States
becomes effective in Michigan on July
1. The law, adopted by the 1931 legis-
lature, declares that all automobiles
manufactured after July 1, 1934, and
operated in Michigan must be com-
pletely equipped with shatter-proof
or laminated or unbreakable glass. In
most other states, laws require the use
of the special glass in windshields only.

I am very naturally pleased to see
the following paragraphs in the latest
issue of the Grocers’ Spotlight of De-
troit:

MICHIGAN

Since the Grocers’ Spotlight
was first published, it has been
the recipient of recognition from
many sources, but there has been
nothing quite so gratifying to the
staff as a letter received a few
days ago, enclosing three dollars
for a year’s subscription from Mr.
E. A. Stowe, owner and editor of
the Michigan Tradesman, of
Grand Rapids, Michigan.

If I am not mistaken, the
Michigan Tradesman enjoys the
enviable distinction of being con-
tinuously published under one
ownership and one management
for more than fifty years. We are
inclined to think that there is no
other trade periodical in the coun-
try, or at least not many, that
come close to approaching such a
record.

We have always been an ad-
mirer of Mr. Stowe, and of the
Tradesman. They both stand for
a degree of rugged truth and rigid
policy which never fears to take a
definite stand on any controver-
sial question. We doubt if any
single factor has exercised such an
unerring policy of fighting the
battles of the retail merchant and
with such effective results as has
this sterling publication, and _ its
brilliant owner. For half a cen-
tury they have, at a nominal an-
nual subscription price, furnished
the merchants of the middle west
with the latest facts and essential
data on all current problems of
interest to the retailer. They have
dug out and exploited crooked
deals that have saved thousands
for those of their readers who
have listened to their words of
warning. They have furnished
technical advice more valuable
than any lawyer no matter how
capable. They have anticipated
market tendencies and have kept
pace with every new development
in the field of retailing. Truly,
the Michigan Tradesman has
come closer to accomplishing the
purposes for which it was con-
ceived than any publication we
know of.

The Grocers’ Spotlight would
not assume to class itself as a com-
petitor of the Michigan Trades-
man. Each has its field and we
can only hope that as time goes
on, this publication may attract to
its circle of friendly acquain-
tances, a small portion of the
thousands who justly respect the
Michigan Tradesman for the
things which it has accomplished
in behalf of better merchandising.
It is our fondest hope that Mr.
Stowe will find much in the Gro-
cers Spotlight that will meet with
his approval and endorsement
and that he may be spared for
many, many years to carry on the
invaluable work which he _ has
been doing for the past five dec-
ades. The state of Michigan, the
city of Grand Rapids, and the
merchants of the country as a
whole, will wait a long time be-
fore a man of his exceptional abil-
ity and character is found who can
begin to take his place.

TRADESMAN

The above is signed by William J.
Cusick, who has long functioned as
President of the Detroit Retail Gro-
cers Association. E. A. Stowe.

a
Card of Sheriff Fred Kelley

Grand Rapids, June 23—I read with
interest your article in the last issue
of your esteemed trade journal. I wish
to state that you were wrongly in-
formed on one or two points as to the
strike situation at the plant of Winters
& Crampton at Grandville. If you will
kindly bear with me, I will explain my
side of the story and will show that I
have done all in my power to handle
the situation honestly and squarely.

During the afternoon on May 25 I
received a phone call from Mr. Thoits,
General Manager of the company. He
stated that they had a walkout of some
of his buffers and polishes. He said
they expected some trouble that night
when the 11 o’clock shift came on. I
complied with his wishes by sending
out fourteen men. They were there
from 10 p.m. until 4 a.m. the following
morning. From then on until on or
about the 14th of June, I had from
eight to fourteen deputies there for
about three hours during every shift
period. They would get there at 6
o'clock in the morning and stay until
8 or 8:30, back there at 10 o’clock until
about 1, back at 2:30 until about 4, back
at 10 p.m. until 12:30 or | o'clock a.m.
A few of my deputies staya@l there
all day and night. We had our other
work to take care of and then finally I
was forced to call Mr. Thoits and tell
him that our work was piling up so
that I could not spare all of my men.
He informed me later that the city of
Grandville had employed some special
police. If I am properly informed,
they were there about a week.

Since then I have despatched my
men there on several different occa-
sions at the request of Mr. Thoits,
whenever he haa a tip there would be
trouble, In fact, last night I sent all
of my regular deputies and several spe-
cial deputies out there, a total of better
than twenty men. Conditions were so
bad that I called for assistance from
the State Police at Rockford and we
received their co-operation.

A condition of this kind is very hard
to handle, as the least little thing might
start a riot. I instructed all of my men
to take neither side and to do their
duty if they saw any act of violence or
any destruction of property.

I questioned the two men you re-
ferred to in your article and they spe-
cifically state that they saw no act of
violence. These two men are both con-
scientious and hard working officers
and I have the highest regard for them.
The question of egg throwing came up
and, upon investigation, it was learned
that the men involved were not union
men. You know, Mr. Stowe, that at
all times there is a certain element that
take great delight in keeping things in
an uproar, but they will always stay
in the background and they are hard to
get hold of; but I really believe that
our constant guard in the past month
has helped to keep violence at a mini-
mum.

These are not rash statements, but
are as nearly correct as I can remem-
ber them. My motto has been and al-
ways will be “A Square Deal To All”;
and while I have the pleasure of be-
ing sheriff of this county I will try to
serve the public to the best of my
ability. You and I have always had
the most pleasant relations in the past
and I hape we may continue them in
the future. Fred Kelley.

A Sharp Demand
Office think, sir,
wanted on the telephone.

Boy—I you're
Boss—Now what’s the use of say-
ing you think I’m wanted? Am I
wanted or not?
Boy—Well, sir, somebody rang up
and said: “Is that you, you old idiot?”

23

Support Sought for Wheat

Pressure is being brought to
bear on the Government by farm-
ers, notably from Texas, to start
scheduled wheat relief purchases
on a large scale without delay.

Spokesmen for the wheat farm-
ers contend that, notwithstanding
the short new crop, hedging op-
erations against it are depressing
the markets to such an extent as
to prevent growers from getting
a ‘fair return.” They maintain
that the market has become so
narrow, as a result of the Admin-
istration’s campaign against spec-
ulators, that the Government it-
self should step in to take their
place.

There is a choice between two
methods of support available to
the Government at this time. It
could either take a part of the urg-
ent offerings of cash wheat, as is
being suggested by Texas farm-
ers, or it could buy futures, there-
by counteracting the hedging
pressure directly. The Canadian
government under similar condi-
tions adopted the second course,
and reports indicate that it has
this season again entered the fu-
tures markets as a purchaser dur-
ing the past week.

—_—_—_2.2.._—_

The biggest hog bosses the trough.
It is time it was sent to market. Busi-
ness hogs should meet the same fate.

He who plows a furrow and plants
good seed makes it possible for the
rest to live.

A -
No man has a good enough memory

to make a successful liar—Abraham
Lincoln.

 

Phone 89674

John L. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bidg.
Grand Rapids, Michigan

 

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five eents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Smail display adver-
tisements in this department, #4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

| WILL BUY YOURM ERCHANDISE FOR CASH
Dry Goods, Clothing, Shoes, Ready-to-
Wear, Furnishings, Groceries, Furniture,
Hardware, Etc. ll buy entire stock and
fixtures, orf any part. Also short leases
taken over. All transactions confidential.
Write, Phone, or Wire
LOUIS LEVINSOHN
Phone 27406 655 So. Park St.
Saginaw, Michigan

FOR SALE—Modern ice cream plant,
fully equipped, 30,000 city. Fifty cabinets
and compressors. Splendid business
every day. Wonderful opportunity. Also
two retail coal yards, grain and feed
elevator and fish dock for sale. Clair H.

 

Barrett, Port Huron, Mich. 657

For Rent—Store 21 by 100, Adjoining
Woolworths. Address Hotel Whiting,
Traverse City, Mich. __ 658

I am interested in a printing outfit.
What have you? Address No. 659 c/o
Michigan Tradesman. ee

Wanted—Experienced coffee salesman
for established territory in Grand Rapids,
and Northern Michigan. Karavan Coffee
Co., Toledo, Ohio. 660

 

 

 

 

 

24

MICHIGAN

TRADESMAN

June 27, 1934

 

IN THE REALM OF RASCALITY
Questionable Schemes Which Are
Under Suspicion
sale of

Unfair competition in the

I Federal Trade

shirts is charged by the

Commission in a complaint against
Harry Weiss of New York City, trad-
ing as Weiss Shirt Co. Weiss is al-
leged to have exaggerated the actual
quality of his shirts by advertising a
larger number of threads per square

than actually was contained in

nlisrepresenting

inch
the goods and by
single ply material as double ply.
Unfair competition in the labeling

of handkerchiefs offered for sale is
Federal
sion complaint against Sutton Broth-
New York City, handker-

manutacturers. Certain of the

charged in a Trade Commis-

ers, -_ Inc...
chief

company's handkerchiefs were more

than 50 per cent cotton while others

contained no linen except the threads

around the border, according to the

sold as

complaint, yet they were all

“warranted pure linen cording.”

The company is given until July 13
to tile answer showing cause why an
cease and desist

order io from the

practices complained of should not be
issued,

Orders to Cease and Desist

Company, Cleveland,

\dams

engaged sale of paints and a

 

signated “Griptite,” di-

roof coating
rected to discontinue misrepresenting
the composition of the paints, to dis-
continue claiming ownership or opera-
tion of the factory in which the paints

lanutactured, or claiming

 

“3

that they are sold at factory prices,

unless and until such are the facts,
and to discontinue misrepresenting
the resistance to heat offered by the

roof coating.
Macey Company, Grand Rapids, en-
gaved in the manufacture of furniture,
directed to discontinue the use of the
word “Walnut” to designate furniture
in which the face veneer of the parts
exposed when the furniture is placed
in the generally accepted position for
use is not made exclusively of walnut,
words to that effect are used
in immediate conjunction with the

““AWValnut.”

Nurito Company,

unless

word
Chicago, engaged
in the sale of a prporietary medicine
designed “Nurito,” directed to discon-
tinue misrepresenting its efficacy as a
rheumatism,

treatment for neuritis,

neuralgia, sciatica, and lumbago.

E. Snyder and Son, Hampstead, Md.,
engaged in the sale of cigars, directed
to discontinue representing that any

cigars are “Factory Left-overs” or

“Factory Throw-outs” of a_ higher

grade of cigars, or are made from the

kind or quality of tobacco used in

higher grade cigars, when such are not
the facts, and to discontinue claiming
ownership or operation of a factory in
manufac-
tured, or claiming that they are sold

which the cigars sold are
at factory prices, unless and until own-
ing or operating such a factory and

selling: cigars at factory prices.

Charging the use of a candy lottery
as an unfair method of competition,
the Federal Trade Commission has just

issued an amended and supplemental
complaint covers an additional ipstance
Candy Co., of Chicago. The amended
complaint cover an additional instance
of alleged lottery in the sale of can-
dies. During recent hearings in this
case, based on the original complaint,
it was brought out that the respond-
ent was using an additional sales plan
by which its candy was sold by lot or
chance. The respondent consented to
the Commission’s amending the com-
plaint to cover the additional sales
plan and waived its right to file fur-

ther answer to the complaint. The
Commission recently issued orders
against about fifty candy companies
directing them to cease conducting
sales lotteries. These orders were
based on a decision of the United

States Supreme Court upholding the
Commission in a similar case.

effects to
be gained from the use of certain cos-

Misrepresentation of the

metics is charged in a formal complaint
issued by the Federal Trade Commis-
sion Thayer Pharmacal Co.
and Thayer Sales Corporation, both of

against

Selling a face cream called
“Old Egyptian Turtle Oil Cream,” the
respondents represented that if used as

Chicago.

directed, it would rejuvenate the skin,

correct crowsfeet, lines, wrinkles and-

excessive dryness, according to the
The cream

would not do these things, the Com-

Commission’s complaint.
mission said, relying on professional
opinion, while the price of $2.50 ap-
pearing on a label was far in excess
of the price actually charged by re-
tailers, thus implying that in purchas-
ing the cream from the retailers the
buyer was getting a bargain, it is fur-
ther charged. Denying an Egyptian
origin of the Thayer cream, the Com-
pointed out that some con-
sumers prefer a cream made from Old
Egyptian formulas. Thayer’s use of the
term “Old Egvptian” tends to deceive

mission

buyers into believing its cream to be
made from such a formula or to be
Egyptian, the Commission said. Re-
spondents are given until July 20 to
show why an order to cease
should not

cause
and desist issue

them.

against

——_-.__
Salient Features of the National Gro-
cers Meeting
The National Association of Retail
Grocers was much in evidence at the
Sherman House, Chicago, last week
from Sunday evening until Thursday
convention ad-
Affleck,
Smith, vice-presi-
treasurer, and H.

afternoon, when the
; reo Atte alerts:

journed after electing D. A.
president, Chas. E.
dent, G. A. Bartel
H. Sack, director. Four other candi-
dates for director withdrew in
of Sack.

next

favor
Indianapolis was given the
Dallas,

Cincinnati and

Boston,

Mem-

convention over
Grand Rapids,
phis.

Many resolutions were adopted. One
criticised manufacturers who broadcast
over radio imputing decline in prices
when retailers have supplies on hand
at higher prices. The voluntary group

institute was requested to have its
member affiliate with the National.

state and local association. Manufac-

turers using radio advertising were

asked to refrain from quoting specific

prices owing to difference in geo-
graphic locations.

The change of headquarters to Chi-
cago was approved, but changing the
annual dues to $1 and providing for
$200 state

caused much discussion as to whether

not less than from each

the increase would not result in no
greater revenue through payment on
fewer memberships. Various patriotic
appeals were made that grocers should
pay to maintain an organization, pay
full membership, resulted in a com-
promise that the dues be left at $1 with
no provision for any sum from each
State.

The total accredited delegates num-
bered 480. As the last action of the
convention one session a day for the
next convention was approved. John
Code installed the newly elected offi-
cers, though at the tinfe most of the
delegates had left the convention. The
association activities, work of the na-
tional association and retail grocers’
problems which were to be handled in
executive session were passed up for
lack of time.

Condemnation was expressed against
all church schemes such as the Good-
win plan which use merchandising
plans, as also distribution of samples
‘o the public other than those of sam-
ple size. President Roosevelt was com-
mended for his efforts to eliminate un-
fair practices, checking financial ex-
ploitations and creating more employ-
ment, as well as pledging support for
his recovery program.

Maintenance of commissaries by
large manufacturers was condemned as
destructive of community development
with the merchant
class. The convention rejected a reso-

and interference

lution requiring roll call at every ses-
sion and reporting attendance back to
whether
delegates whose expenses are paid ac-
It also re-
jected a resolution requiring uniform

home associations to show

tually attend the sessions.

state and local associa-

tions to conform to the National on the

names of all

ground it would interfere with associ-
ations having a variety of members
other than grocers.

The association is evidently destined
to get out of its financial troubles as a
result of this convention. The assist-
ant secretary, Mrs. R. M. Kiefer, stated
that than 5,000 had registered.
The fee from these is $5 for men and
$2.50

gross around $20,000.

more

which ought to
Out of this, of
course, the association had to pay for
the banquet, which would consume a
good part, as also other expenses.

from women,

Then there is the food exhibit con-
sisting of 113 which the
revenue runs somewhat above $22,000.
There naturally is a rental expense to
be paid out of this to the hotel as well

booths on

In the final sum-
however, the

as other expenses.
ming up, association
should be able to pay off a substantial
amount and leave something in addi-
tion for the new regime to begin opera-
tions this year.

— +2 >___

You can’t build a skyscraper by be-
ginning at the top. Just so with pros-
perity. Good farm crop prices is the
only sure foundation.

Supply Versus Demand in Com-
modities

For the next month or two, it
is likely that supply factors will]
dominate the commodity markets.
This year, weather reports are
especially important because of
the damage done by drought, and
the consequent large extent to
which prices already reflect
weather conditions.

In the late summer and fall, on
the other hand, the markets will
once again have to give chief con-
sideration to the demand side of
the equation. In the case of the
major staples, changes in interna-
tional conditions will prove espe-
cially important. Thus, stricter
restrictions on imports into Ger-
many and other countries will cut
down demand from such quarters,
while internal business improve-
ment in other countries will ex-
pand demands from them.

Reciprocal tariff agreements
may help expand markets abroad
for several staples grown in the
United States, particularly cot-
ton, meat products and fruits.

——_~+<--____
Effects of Working Capital Loans

Actual or contemplated appli-
cations for working capital loans
are so heavy that, if granted free-
ly, they may attain the maximum
permitted by the new legislation
within a relatively short time.

Most of the loans requested to
date are for the liquidation of ex-
isting indebtedness, those in touch
with the situation indicate. Ap-
plications for advances from the
Federal Reserve banks will come
chiefly through the member
banks, it is anticipated. The RFC
loans, which will be for a longer
period, mostly for the maximum
five-year period allowed by law,
will be made directly by offices
of the corporation.

rough encouraging more lib-
eral inventory policies, the new
funds are expected to exercise
their chief influence in discourag-
ing forced sales of merchandise
by needy holders, and in encour-
aging some new purchases for
stock.

sicieinicieaicldbiicoene
Linen Houses Double Orders

Linen piece goods houses
cabled their buying representatives,
now abroad to purchase for the 1935
season, to place initial commitments
for twice the quantities ordered last
year. The instructions have been sent
in the belief that linen prorucers are
contemplating further price advances
in the near future. Most of the orders
will be placed with foreign manufac-
turers this week and next and will call
for deliveries here in October, Novem-
ber and January. The volume of ini-
tial orders placed for men’s and wom-
en’s linen suitings, it was estimated
yesterday, will be the largest in ten
years. .

have

2.
Industrial leaders can’t budge pros-
perity—can’t get it “around the cor-
ner.” It is up to yoru.
_—__>—-—>—_____
A penny saved at the chain store is
a dollar lost to the community.

ase

—

a in ee

Keaitccaat eeiceeet eee cee

Ee aee

a

 

 

 

 

aan

 

ara me

pat iki ec8-9 TS okt oP PRO

a a |

i tytn

oak ee o ORS AE res SL

  

s_
BEET SUGAR

Mae ey

  

Beer sucar—made in Michigan—is the ideal
sugar for canning and preserving. Clean,
highly refined, and packed under the most
sanitary conditions. Michigan Made Beet Sugar should always
be your choice for every household use.

You are asked to use Beet Sugar made in Michigan for two
reasons. First—it is 100% pure. In addition, it is raised and
refined by Michigan farmers and wage earners. Every time
you use Beet Sugar you help Michigan wage earners earn a
needed living. This cooperation will not cost you an extra
penny.

Don’t buy sugar indiscriminately. Specify Michigan Made Beet
Sugar and do not take anything else. Beet Sugar is the perfect
sugar for every household purpose.

Do your canning with

BEET SUGA

Michigan Made Beet Sugar is available in 5-10-25 or 100 lb. sacks.
For sale at all grocers.

Farmers and Manufacturers Beet Sugar Association, Saginaw, Mich.

 

 

 

 

 

 

 

MICHIGAN BELL
TELEPHONE CO.

 

 

MICHIGAN ...
THE IDEAL VACATION LAND

Out-of-state relatives and friends will thank you for
suggesting a “Vacation in Michigan.”

Only a few hours away from any part of the midwest,
this lake- bordered state offers a reasonably priced
vacation among ideal surroundings. Its lakes, streams
and beaches, primeval forests and modern resorts,
hospitable towns and cities and great manufacturing
plants add to its charm and interest. Splendid high-
ways and boat and rail lines make it easily accessible.

Michigan’s tourist and resort business brings large
sums of money to the state each year. It provides em-
ployment for thousands, and greater prosperity for all
of us. We can increase that business further by telling
out-of-state friends about Michigan’s vacation advan-
tages, and by spending our own vacations here.

And, no matter which part of Michigan you visit this
summer, banish worry by telephoning home and office
frequently. Call ahead for reservations, or

to tell friends you are coming. Long Dis-
tance calls will add but little to the cost and
much to the enjoyment of your vacation.

 

 

 

MICHIGAN MERCHANTS

have money to pay for what they want. They have the trade with as great a purchasing
power per capita as any state. Are you getting all that trade you want? The Tradesman
can put you next’ to more possible buyers of your goods than any other medium published.

The dealers of Michigan, Ohio and Indiana

HAVE THE MONEY

and they are willing to spend it. If you want it, put your advertisements in the Tradesman
and tell your story. If it isa good one and your goods have merit, our subscribers are ready
to buy. We can not sell your goods, but we can introduce you to our people—then it is up
to you. We can help you. Use the Tradesman, use it right, and you cannot fall down on

results. Give us a chance.

 

 

 

 

POUND NET WEIGHT

SHASE,

|

an

MEMBER

WE DO OUR PART

 

 

 

 

 

 

from Date to Pate
DATED COFFEE
Moves Fast

 

 

 

FROM one delivery date to the next, you
sell most of the stock of Dated Coffee that
your Standard Brands man leaves you. For
Dated Coffee is one of your fastest moving
items. The trend toward fresh coffee has cre-
ated a big demand for Dated Coffee. And this
demand is being constantly increased by a
vast advertising campaign. On the radio, in
leading magazines and in principal newspa-
pers. This advertising is making new custo-
mers in your neighborhood every day.

Turn this demand into your store by get-
ting behind Dated Coffee. Push it. Recom-
mend it. Display it. It means faster turnover,

and quicker and better profits for you.

CHASE & SANBORN’S
DATED COFFEE

A Product of

STANDARD BRANDS INCORPORATED

 

 

 

 

DISPLAY SHREDDED WHEAT
WITH FRESH FRUIT...

Double Sale!
Double Profit!

Summer time is Shredded Wheat time
for millions of people. They love it
with fresh fruit. Suggest it and cash in
on this rapid turnover item!

SHREDDED
WHEAT

NATIONAL BISCUIT COMPANY rats “Uneeda Bakers”

 

BISCUITS
by
Hekman
MAY BE BOUGHT
WITH CONFIDENCE
AND SOLD

WITH PRIDE