it eS), SiS FS ° ) AN Bee 6% hielo R= oe 5 ACAI Pierce SELL 3 HER LIS See ERS e. > SPE SO =U SL D md Fifty-first Year GRAND RAPIDS, WEDNESDAY, JULY, 11, 1934 Number 2651 A PRAYER FOR OUR DAY Almighty God, Lord of all governments, help us to realize the sanctity of politics. Help us to know that the call to office is nothing less than a call to cooperation with Thee in the wise direction of life in this commonwealth. Give us the insight and grant us the power to lift this business of government into an adventure that we may, with reverence, call the politics of God, because by it we shall seek to fashion the life of this common- wealth in the likeness of that City of God which has been the dream of saints and seers for unnumbered centuries. Save us from the sins to which we shall be subtly tempted as the call of parties and the cries of interest beat upon us. Save us from thinking about the next election, when we should be thinking about the next generation. Save us from dealing in personalities, when we should be dealing in principles. Save us from indulging in catch-words, when we should be searching for facts. Help us to realize that the unborn are a part of our constituency, although they have no vote at the polls. Help us to make party our servant rather than our master. Almighty God, Lord of all governments, to Whom all hearts are open and from Whom no secrets are hid, may the words of our mouths, the meditations of our hearts and the intent of our measures be accept- able in Thy sight. “ May we come with clear minds, clean hands and courageous hearts to the sacrament of public service. May we be worthy of the high calling of gov- ernment. GLENN FRANK. I've just returned from a business trip which, among other things, enabled me to renew my acquaintance with one of America’s most successful retail grocers. In the course of a long conversation he told me that a hot-weather sales idea 1 “One of the best ways to feature salad items,”’ said my grocer friend, “is to group them around a display of Lemon and Lime Jell-O which is the starting point for the most popular and varied of salads . . . jellied salads. “Most women know that they can make jellied salads during the cool hours of the day—put them into the refriger- ator—and serve them hours later. Or if they don’t know it—you bet I tell them. For the jellied salad customer is a pros- pect for plenty of my profitable icems— vinegar, olive oil, mayonnaise, fresh and canned fruits and vegetables, olives and pickles, milk, cream and cheese—just to nention a few. “So I'm putting a well-stocked jellied- lad display right in the middle of the vegetable department again...and get- ting set for the same good business it brought me last year and the yearbefore.” ATT acaba caceahd peers ae “I've found it pays,” he said, “‘to build these displays around the Jcll-O counter basket ...and to keep the basket well filled with the Lime and 4 what Gd do” TO MAKE MORE SALES IN JULY by C. L. Campbell, sales and advertising manager, The Jell-O Company, Inc. we suggested to him two years ago— the merchandising of jellied salads—had worked out so well for him during the past two summer seasons that he was going to work it again ¢his summer— with trimmings. Lemon flavors—the two popular salad flavors. For Jell-O has pioneered in ad- vertising the jellied salad, which helps me to hammer my message across... and helps me sell more of the other flavors for salads and desserts. And be- sides, I sell lots more Jell-O.” 3 “Naturally these comments pleased me very much. But I was even more delighted to hear that it was a ‘‘My general plan,” he said, “‘is to fea- ture foods that require little or no cook- ing—like canned meats and cheeses. Es- pecially salad ingredients—you ought to sce how my customers go for *em when kitchens become too hot to cook in.” General Foods salesman who had first presented this idea to the grocer...had helped put in his window and interior displays ...and prepare his jellied salad advertising. And that this salesman has been invited to help again this year. “Your General Foods salesman is trained and equipped to give you this same type of service. So—for July I sug- gest you feature jellied salads...and that you, too... ‘Ask the General Foods Salesman?’ This is one of a series of advertisements in which General Foods points out some timely sales opportunity and suggests how grocers can make it pay. r Hesstee Ld _. Ser Ps Fifty-first Year Number 2651 MICHIGAN TRADESMAN E. A, Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself, DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3. per year, if paid strictly in ad vance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class Matter under Act of March 3, 1879, JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Vrinted by the Tradesiman Company, NRA Conditions Under IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion Misrepresentation of the effects to be obtained from using medicines for treatment of certain ailments peculiar to women, is charged by the Federal Trade Commission in a formal com- plaint just issued against A. C, Hays- ler, Jr., trading as Dr. Southington Remedy Co., Kansas City, Mo. Ac- cording to the complaint, the respon- dent unfairly represented that stub- born and abnormal cases can be re- lieved by its preparations which it de- scribes as made from a famous for- mula of a “Dr. Southington.” The compounds sold are ordinaryy combi- nations of drugs frequently used, the Commission said. They are not made from a famous formula of a Dr. South- ington, nor is any physician connected with the respondent’s establishment, according to the complaint. Condemning unfair competitive prac- tices in the sale of an alleged cure for diabetes, the Federal Trade Commis- sion has ordered Ward J. Miller, of Kalamazoo, trading as ‘“Amber-Ita,” to cease and desist from representing that the use of his product, Amber-Ita, in conjunction with diet or otherwise, constitutes a safe or proper treatment for diabetes. Miller is also directed to cease alleging that his product, a plant compound, will cure or aid in the cure of diabetes, or remove or relieve its symptoms. He is also instructed to stop asserting that Amber-Ita has any therapeutic value whatever in the treatment of diabetes, or that it is a proper tonic to be used by diabetes patients. Among competitors injured by Miller’s representations, according to the Commission, are manufacturers and dealers in insulin, the only medi- cine or drug recognized by the medi- cal profession as potent or proper in treating diabetes, It sells at retail for 75 cents per 100 units while Amber- Ita retails at $3 for a 16 ounce bottle. There are reported to be approximately 1,400,000 cases of diabetes in the United States. Prominent physicians testified for the Commission in the trial of the case, none of whom recommend the use of Amber-Ita. Several condemned it as dangerous. Through fear for the health of his patients, one physician abandoned the making of tests with Amber-Ita. Miller, 69 years old, spent thirty-three years in the real estate business and in selling eye glasses, and, according to Commission findings, has no scientific knowledge of the thera- peutic action or value of drugs or med- icine, Flavoring extracts prepared in New York were branded as “imported” by the Drew Corporation, a New York company engage din compounding ex- tracts, according to a complaint just issued by the Federal Trade Commis- sion charging the company with un- fair methods of competition. Bottles containing the Drew extract bore labels on which were a coat of arms and the words: ‘Milano Exporto Chemico,” the Commission said. These represen- tations have a tendency to deceive buy- ers into believing that Drew products are packaged abroad and imported to the United States, it is charged. Advertising medicine he sells as a competent treatment for human diseas- es generally must be discontinued by W. W. Nuss of Elkland, Pa., under a cease and desist order issued against him by the Federal Trade Commission. Nuss, who trades as Nuss Laboratory, is ordered to stop representing, in the sale of his preparation, “Master Hor- mones,” that it is an adequate remedy for such chronic diseases as tubercu- losis, carcinoma and undulant fever. He is also ordered to stop representing that he owns or operates a research laboratory, unless such is the fact, In selling his product by mail to physi- cians, Nuss advertised that “Master hormones are the most rapid and posi- tive treatment of diminished resistance and the resulting diseases thereof.” The Commission held many of Nuss’ state- ments to be “untrue or greatly exag- gerated and grossly inaccurate.” Charging unfair methods of compe- tition, the Federal Trade Commission has just issued a complaint against Max Mandel and David M. Wolfson, of New York City, co-partners trading as Wolfson Trading Company. Ac- cording to the complaint, these manu- facturers of military uniforms repre- sent the cut and design of their uni- forms as produced by leading design- ers and the tailoring as expertly done by hand. This is not true, the Com- mission said, the uniforms being of standard cut and design and are not tailored by hand. The effect of such representations tends to deceive pur- chasers, inducing them to buy this company’s uniforms in the belief they are specially designed and tailored, the Commission charges. Charging the use of false and de- ceptive statements in advertising, the Federal Trade Commission has issued a formal complaint against J. Dorsey Markwood, of Minneapolis, trading as Electric Magnetic Belt Co., and A. A. Baird and V. A. Molitor, co-partners trading as Vita-Noid of Kansas City. Markwood manufactures an electric belt for use in treating diseases, while Baird and Molitor distribute the prod- uct from Kansas City. Advertising in magazines, newspapers and mailed matter as well on the radio, Baird and Molitor are said to have implied that the electric belt called “Vita-Noid” is a scientific invention capable of cur- ing or aiding in the treatment of a list of diseases ranging through the alpha- bet from asthma to varicose These assertions, the Commission charges, are untrue as also the allega- tion that the apparatus is capable of transmitting energy or remedial force to the human body in such amount as to have therapeutic value or effect. Using two broadcasting stations in Kansas City, Baird and Molitor are said to have announced to listeners that “‘Vita-Noid,’ that modern thera- peutic appliance made for use right in your home, is getting results which, in many cases, seem nothing short of miraculous.” “Vita-Noid” is described as an apparatus resembling a horse col- lar and consisting of a coil of insulated wire, having an imitation leather cov- ering, with a connection to be fastened in an ordinary electric lamp socket. veins. The Federal Trade Commission has issued an order directing Nurito Com- pany, of Chicago, to cease and desist from representing its preparation, “Nu- rito,” as a cure or treatment for neur- itis, rheumatism, neuralgia, sciatica and lumbago. Numerous preparations on the market have the same physiological action as “Nurito,” but they are not advertised as curing these diseases, the Commission said in its findings. Nur- ito will not relieve all the aches and pains of these ailments but only those of the milder types, according to the findings. Nurito is a dangerous medi- cine in some cases, according to the Commission’s findings. Certain ingre- dients are said to be likely to pro- duce toxic effects, especially in chil- dren. Misrepresentation of a knitted fabric produced by Hugh Wallace Co., De- troit, is charged by the Federal Trade Commission in a formal complaint just issued against that company. Accord- ing to the complaint, the Wallace fab- ric, made with a cotton back with a face of worsted composed of long sta- labeled and simulates closely “Persian lamb” ple wool, is “Persian-Laine” which latter is much in demand and brings a high price for use in making or trimming garments. The “Persian-Laine,” according to the com- plaint, and name, “constitutes a representation thereof and to purchasers of garments made assurance to purchasers therefrom or trimmed therewith,” that this fabric is made of the fur of young lambs known as “Persian lamb.” Fur- nishing to purchasers tags to be sewed onto the Wallace fabric or to garments made of it or trimmed with it. Wallace, according to the complaint, caused the product to be designated ‘“Persian- Laine” by all persons buying or using it “down to and including the retail purchaser or consumer thereof.” The Lightning Company, St. Paul, Minn., manufacturing a so-called elec- tric battery rejuvenator. has been or- dered by the Federal Trade Commis- sion to cease advertising that its prod- uct, “Lightning Electrolyte,” used in batteries, is a charging when storage self- super-electrolyte. Through the use of testimonials or endorsements in or through magazines, newspapers, the radio or other advertising media, the company is forbidden to represent its preparation as capable of charging batteries instantly or at all. or of mak- ing old batteries work like new or at all, of doubling the life of a battery or of partially, sometimes wholly, charg- ing a totally dead battery without help of an electric current, and other such representations. According to Com- mission findings, the respondent has sold its product since 1922 mainly to proprietors or garages. “Lightning” Epsom salts and small amounts of alum and glyc- erine, mixed with distilled water and sulphuric acid. Relying on tests made by two physicists and electrical tech- nicians of the Bureau of Standards, the Commission alleges in its findings that “the product Lightning is entirely worthless for use in storage batteries.” The Commission found the respond- ents to be in competition with the man- ufacturers of storage batteries, manu- facturers and wholesalers of sulphuric acid and of apparatus used for re- charging batteries, and with others. Owners. of consists of Misrepresentation of results attain- able from use of a hair-dyeing prepa- ration is charged by the Federal Trade Commission in a formal complaint just issued against Grayban, Inc., of New York City. Manufacturing and selling “Grayban,” described as a preparation used in treating, coloring and dyeing the hair, the respondent is alleged to have advertised that its product will restore the natural color to gray hair and that the product is sold with a so-called money-back guarantee. The Commission charges that the respond ent’s compound cannot accomplish the results claumed and that the so-called money-back guarantee “is not in truth followed or acted upon by respondent nnconditional as such unqualified or euarantce.” Grayban, Ine. is) given until July 27 to file answer with the Commission showing cause why there should not issue an order to cease and desist trom the practices complained of, 4 Charging untair competition ino the sale otf handkerchiets, the Federal Vrade Comunission has issued a formal complaint against Maurice Smooke, of New York business under the name of Standard 191) Broadway, (Aty, in Handkerchiet Manutacturing to. Smooke only sells) and distributes handkerchiefs, according to the com- plaint, but his use of the name “Stand ard WWandkerchiet Manufacturing Co.” has the effect of musleadine customers into belhevine he manufactures them and that im buying from him they are dealing wath the manufacturer, thus being assured of quality and price ad vantages, Other advertisements of the company, according to the complaint, } } hls la ly stale have the effect ot niusleadinge retailers and jobbers into beheving the respond ent Conducts a business much lareer in } } i sont ‘he dye SCODe THAN 18 tHe {act and (that Ae Brook respondent 1s : OWNS and operates tactores in Newark Vhe wn and eiven until August 3 to show cause why a er should not be entered requiring him to cease and desist tron ce practice compia ed af \ a COND 4 Sate A nedicines is de ypped by ¢ a S wre a sc S s iN c Ce ut 3s v > > epre se hg \ \ Nc s is < = c s = ecroime is cure < \ € « a < scases women Ac 2 \ > ~ s : os ~ ~ A ~ Nix x Ma < S Tite c . * ‘ ONC Mis se s - < = < < vest xX Al s s . \ 2 ‘ ss 2s s < iaXx@ . = < ~ = tects x NAVE = — ? shers \ aay es x \ Wes Vs s uc »\ “¢ c SS an ax ~ xp < s - at ~ » << ‘ Se @ Sik 2 Sane cx < ss MICHIGAN The group of stipulations also con- tains three cases concerning a Seattle herb and root medicine firm, a treat- ment for bashfulness by means of tab- lets, and a flesh-reducing prescription. Publishers of the newspapers and magazines waived their rights to be joined as parties respondent in pro-. ceedings against the advertisers. The cases are listed as follows: \ fraternal magazine carrying adver lusements for a manufacturer and vendor of cosmetics. A middle Western taining advertising matter of a manu. newspaper con- facturer and vendor of hair dye. A magazine catering to direct sellers and carrying the advertisements of a manufacturer and vendor of “Gas-O Fryer.” described as a preparation for increasing vaporization of gasoline in vas enemes, Western and a photo-play \ large daily newspaper magazine publishing advertisements for manutacturers and vendors of alleged flesh and weight reducing medicines \ story magazine and a photo-play magazine, each printine advertisemenis tor manufacturers and vendors. ot women’s hygiene preparations. ‘4 fein — mo Fall : Mhe three other cases are as follaws: Glenn Laborateries, Inc. New York City, advertising an allewed flesh and Weigat-reducing prescription as RX-157, agrees to stop *}, s¢ : * aS PTOMUCE i New. Sarre, sure or oh} . ” > J ons 1 ay Using wonel mav reduce » tour poun ds weekiy e1ithe NX e Herb ( ~eatti t AK Y a ANATIVE c c e made A s yarks u Ss Gesixnated Dé (ate M & s ceas >|- iw > prod s ‘ Tepfesc fg S 2o a eve ive co ere ea « effec ve c 24 \ \ twe \ = “ we Ss cl sorders 4A 2a Se George Schwager, eas > \ « ra > Ne w 4 x 1 - Ve se Ne \ . re <* €ae tha < c SHA ss s ss > x > a os k eis - ‘ s c 3} ess > Se ast e s € ver ~ s st f ¢ ag <= = s The S c S tre & SS10% e . s ‘ sing S ~ = Cy Ss ~~ Raising Cotton Process Tax Possibility of an increase being made in the present cotton proc- essing tax because of the present trend toward wide disparity in prices is said to have the attention of the Agricultural Adjustment Administration. The problem stil in the lab- oratory stage and ample notice would be given to all concerned before any definite action is taken. it is asserted byw officials here. bet n ~ There has been strong opposi- tron to the tax on the theory that the burden falls on the farmer. while proponents of the levy aver that such is not the case: that the tax. so far as cotton is concerned. TRADESMAN is being passed on to the con- sumer. Last June Secretary of Agricul- ture Wallace fixed the levy at 4.2 cents per pound, which figure then represented the disparity between what the farmer receives for his production and what he pays for the things he consumes. Increases in the latter, it is complained, have outstripped the former, wid- ening the gap between them which the recovery law had hoped to eliminate. It is learned in Congressional circles, on the other hand, that there may be a very definite movement next session to do away with the processing tax en- tirely, another means being sought to solve the question of parity prices. This may be expected to come to a head late in the fall when the members of the House interested in the matter begin to drift back to Washington. To Give Business Respite President Roosevelt is seen as having in effect ordered a ‘‘vaca- tion from Government,"’ except as to the very latest additions to the recovery program, so as to give business a chance to draw its breath. The Chief Executive absent on an extended cruise, the various very prominent department heads were instructed by the former also to take vacations. Secretary of the Treasury Morgenthau has gone West. Federal Relief Administra- tor Hopkins has gone to Europe to study social insurance, Secre- tary of Commerce Roper is in Alaska, Attorney-General Cum- mings is going to Hawaii, and the others also are to scatter. For the most part their vacations consti- tute Government business, some taking on the character of junkets in the opinion of political oppo- nents. The President, it is said, real- ized that business wanted the Government to take a vacation so that account might be taken of what had transpired during the past session of Congress and ob- servation made of the operation of the laws enacted since the ad- vent of the Roosevelt Adminis- tration. Public action of major importance is not desired by the President during the period of his absence, it is commented, and the easiest way to obviate such an oc- currence is through the vacation means he has prescribed. —~2.__ Billion Rise in Bank Deposits Heavy Government expendi- tures in excess of receipts, likely to be covered by drawing down present Treasury balances. and some new Federal financing in September. will tend to swell in- dividual and corporate deposits in commercial banks sharply dur- inne the next three months. Reopening of c : a possible increase of bank loans in connection with the Nationa! Housing Act and seasonal busi ness revival will further expand July 11, 1934 the total of available bank depos- its. In view of the rate of increase in bank deposits during the first half of the year, a further rise of $1,000,000,000 by the middle of October is quite within the range of probability. Such a sharp expansion of de- posits will necessarily give some additional stimulus to business ex- pansion. ee Lumber Curtailment The seasonal reduction in lum- ber output, which has brought operations down well below the level of 1933, reflects the decline in new business. The lumber industry during the first half of this year received 8 per cent. less orders than in the same period of 1933, according to the National Lumber Manufac- turers Association. Production, on the other hand, was 29 per cent. above last year’s level. Ac- cordingly, stocks have been re- plenished, and output must now conform more closely with new business. The lumber industry is hopeful of a large volume of business if the national housing program is even moderately successful. The recent 10 per cent. cut in retail prices is its contribution to the success of this program. —_~+~+ + Farmers Holding Wheat Reports from the wheat areas indicate that farmers are showing a tendency to hold their grain in anticipation of higher prices later in the season. The fact that the crop matured from two to three weeks earlier than usual has increased receipts at primary markets. Nevertheless cash wheat at Kansas City is sel- ling at premiums over futures all the way into December. The size of the premiums is unprecedented. In addition to the small crop, farmers are encouraged to keep the grain from the market by the high quality of this year’s small crop. While the quality reduces fear of deterioration from storage, it also stimulates mill buying, thus tending to widen the premium on cash grain. ~-eo oO Resistance to Price Declines Despite the seasonal downward tendency in business. commodity prices currently display consider- able resistance to further declines. Heavy crop damage from heat and drought and support from Government relief buying of sta- ples should strengthen food Prices in many cases. Prices in primary narkets of some products, such as lumber. may be marked down to a degree because of retail price reductions, but no general reces- sion in prices of manufactures is now indicated. card to té¢ay er ped UuS€d is Often a favor, Credit tens of thousands nantly Me, SV RSNA eK. “ne nti Ry, July 11, 1934 MICHIGAN TRADESMAN 3 Questions of Interest To Grocers and Clerks Question: Are bananas fruit or veg- etable? Answer: Both. When green-tipped, bananas are vegetable, and should be cooked; when all yellow, they are fruit or vegetable, and may be eaten either raw or cooked; when brown-spotted, they are sweet fruit and at their best flavor. Question: Why are enamel-lined cans used for some foods and not for others? Answer: Enamel-lined cans are nec- essary with some kind of foods to re- tain an attractive appearance; for ex- ample, to preserve the color of red fruits. Question: How can spoilage of cher- ries be reduced? Answer: To reduce cherry spoilage, buy cherries that have stems attached: estimate your needs closely; keep them cool and dry; and keep them moving. Question: What is lactose? Answer: Lactose is a carbohydrate known as milk sugar found in milk. Question: What is the cause of clouded or muddy liquor in some canned peas? Answer: Clouded or muddy liquor is caused chiefly by overcooking. Some- times is is due to failure to cool the cans immediately after the cooking process. In some seasons when there is a long period of dry weather, the peas contain more starch than in nor- mal seasons, which makes it difficult to sterilize the larger sizes without causing the peas to burst and cloud the liquor. Question: What is a good method for preserving show cards and talking signs? Answer: Show cards and _ talking signs can be kept clean and fresh in- definitely by wrapping in a single sheet of Cellophane which can be fastened to the back of the card with gummed tape. Question: Does honey contain more sweetening value than molasses? Answer: Honey, because of its den- sity and its great sugar content, has about 50 per cent. more sweetening value than the best cane molasses. The best high grade syrup contains about 30 per cent of water, while honey contains 17 per cent. of water. Question: Why do many market owners let the meat they buy “age” before having it delivered to their store? Answer: Many meat experts say that meat improves in quality when allowed to “age” for two to seven weeks in the packer’s cooling rooms. One Michigan market owner lets his meats age 8 to 9 weeks, after he has personally se- lected the meat and placed his own stamp on. it. Question: Is it important to have a brightly lighted store? Answer: A store brightly and cor- rectly lighter attracts trade, while a dingy, gloomy store repels it. Proper lighting in every corner of the store promotes circulation, Your store should, if possible, be better lighted than adjoining stores, so it will stand out, and hence draw customers... If your store lighting is poor, consult your local electric light man. Question: Where did tomatoes come from? Answer: Tomatoes were probably first grown in the sixteenth century in Peru. They were grown in an ancient time in Mexico but they did not be- come an economic fruit until about 100 years ago.—Kentucky Grocer. —__+~-+—__ Consumer’s Protection in Purchase of Manufactured Food Products ‘The best possible protection is in purchasing food products from dealers in your own community, with an estab- lished business with a reputation for integrity and fair dealing,” says Hon- orable Samuel T. Metzger, Commis- sioner of Agriculture, State of Mich- igan. Michigan’s Food Law is not. sur- passed, and in many cases not equaled by the laws of any other state. Know your dealer, read your labels and co-operate. Co-operation does exist between the reputable manufacturer and the estab- lished and reputable dealer. The dealer knows which manufacturer is reputable and which is questionable, and as a matter of ordinary business pritdence, he will deal with the manufacturer whose products comply with legal re- quirements, and are correctly labeled. Manufactured food products are, as a rule, divided into two classes—the pure article and the mixture, compound or imitation article, Because an article is labeled imitation doesn’t mean that it is in the least harmful, but if labeled imitation and sold under a coined name, it affords the consumer an opportunity of knowing that while a legal and a healthful product, it is not a pure prod- uct, If maple syrup is labeled maple syr- up, with the manufacturer’s name on the label and is purchased from a deal- er known to the purchaser as reputable, such syrup can be trusted as pure. If, on the other hand, the purchase is made from a transient vendor, going from place to place offering it at a price much below the usual price paid for a good article, it is safe to assume that this product is not pure maple syrup. The same rule will apply in most cases. Consumers should read labels at- tached to food articles. Co-operation between the manufac- turer and the dealer and between both and the Department of Agriculture assists in furnishing the greatest pos- sible protection. The consumer should also be a co-operator. The condition of the times has prompted many people to engage in the manufacture of food products. With them it is in most instances a question of income, without the knowl- edge that is absolutely necessary to prepare a healthful, sanitary and pure product. The reputable dealer will not take chances in the handling of such products. Co-operation between the consumer and the Department of Agriculture will also furnish protection. If your dealer allows his place to become unsanitary, get in touch with the Department and prompt attention will be given to rem- medying this condition, If living far removed from the De- partment headquarters in Lansing, as- certain where the nearest Department inspector is located. Place your com- plaint in his hands and he will assist. ‘ Sam’l T. Metzger, Commissioner. ——_22~. One More Food Labelling Fake Goes Gradually, it seems to me, the multi- tude of frauds which once character- ized the food business are being elim- inated by the alertness of the food authorities. Naturally they will never be completely eliminated, but the con- trast between the present and the con- ditions existing before the food laws were passed is almost incredible. The above observations follow the reading of the following which the Cal- ifornia Olive Association sends us: The Federal Food Department of Food and Drugs has held that any can of olives bearing a label on which the “vignette” shows the fruit to be larger than the olives contained in the can is misleading. Olives being perhaps the only fruit which is invariably sold according to size, it is held that the consumer in buying olives is influenced by the pic- ture of the fruit seen on the vignetted portion of the label, and if the fruit so pictured is larger than the can contents she has been misled. Such olive canners as have been using labels which, in some instances, showed olives larger than those in the can, are now changing their labels to conform to the ruling. Distributors using private olive labels must do like- wise. There are three ways in which packers and private label users may meet the ruling of the department in a satisfactory manner, and these are: Vignettes showing actual sizes of olives in the can may be used, which would require different vignettes for each size olive packed. A number of olive packers follow this plan. Two vignettes can be used—one to show olives of the smaller sizes and an- other the larger olives. In each case, however, the vignette should not depict olives larger than the smallest size fruit packed in each division (of smaller and larger types). Some packers do this now. Finally, the vignette may be dis- pensed with and a design used on the label, appropriate to the product, but making no display of the olive. A few packers now use this style. , California Olive Association, 216 Pine Street, San Francisco, Calif. There is another shabby fraud of the same ilk as the above—the use of glass bottles which magnify the size of olives contained in them, sometimes beyond all recognition when the olives are turned out. Why not scotch this too?—Grocery World. —2--. ___ Orange Wine Industry May Become Important Factor California wine grape growers and wine makers may have more to fear from orange wine than from about any other competitor. This is the view of John B. Cella, head of the Roma Wine Co. He says he saw in New Orleans four modernly equipped orange wine- ries. Opinions from many were that the wine produced was of excellent quality, bouquet and flavor. This will interest Southern California orange growers. Few have ever heard of ex- tensive operations in orange wine. Sev- eral months ago the Tradesman print- ed a news item from Santa Ana giving details of a commercial plant there which had been turning out an orange champagne with marked success. On an Eastern trip the head of the concern had booked orders enough to keep the plant at capacity for several months. —_2-.___ Seasonal Curb on Glass Output Production in the glass industry is going through seasonal readjustment, with average volume of output smaller in all branches. Manufacturers are tak- ing advantage of the lull to make nced- ed repairs. The most noticeable gains in the final half of the year, according to the publication, will be in glassware for table and home use, various spe- cialty types and window glass. Fac- tories making these wares generally ended the first six months with less warehouse stocks than they had on Jan. 1. New housing legislation is ex- pected to stimulate the demand for window glass. —_>+>—____ Curtain Lines Open in New York More than 1,000 buyers from all parts of the country are due in New York this week to attend the semi- annual opening of curtain and drapery lines at the Hotel New Yorker, sixty- five manufacturers of curtains, drapes, window hardware and_ accessories showing new Fall patterns at the opening. Reports yesterday were that prices on both the popular and better grade curtains would be unchanged from Spring levels. Some producers predict that quotations would average 5 per cent. higher than in previous sea- son but buyers did not take such state- ments seriously. ee Reports Millinery Sales Gains A total of 6,545,000 millinery labels was sold during June, bringing the grand total of labels sold up to the end of that month to slightly more than 50,000,000, it was announced in New York by the Millinery Code Authority, which also gave out figures show- ing the improvement in millinery sales for the four months ended with April. The average gain for this period over last year was 35% per cent. The per- centages of increase or decrease for the respective months were: January, 13.2; February, 33; March, 64.4, and April, decrease of 4. ——_~-~-<-.__ Summer Bountiful I can never tell why a summer teases But I know full well when it comes it pleases With it leaf and shade With its vine and blade With its glen and bower With its fen and flower I can never tell why a summer teases But I know full well when it comes it pleases. I can never tell who are summer fairies But I know full well from their store our fare is With its fruit and grain With its blue and rain With its dancing stream With its woodland dream [ can never tell who are summer fairies But I know full well from their store our fare is. I can never tell all that summer's bring- ing But I know full well all the birds are Singing With is golden noon With its silver moon With its opal sky With its ships on high I can never tell all that summer's bring- ing But I know full well all the birds are singing, : Charles A. Heath. He who goes to extremes shares the fate of those who drive too fast and land in the ditch. —_~+~-.__ Hold back the greed of monopoly. Give American youth a better chance. MICHIGAN TRADESMAN July 11, 1934 MOVEMENTS OF MERCHANTS. Blissfield—The Blissfield State Bank has increased its capital stock from $30,000 to $125,000. Detroit—The West End Beef Co. has been organized with a capital stock of $3,000, all paid in. Detroit—The Roof Riveting Ma- chine Co. has been organized with $10,060 capital stock, all paid in. Benton Harbor—The Kidd, Dater & Price Grocery Co. has reduced its capital stock from $300,000 to $100,000. Detroit—Willey’s Carbide Tool Co. has been organized with a_ capital stock of $10,000, of which $5,000 is paid in. Detroit—The American Art Metal Works, Inc., has changed its name to the American Art Metal & Tool Works, Inc. Detroit—Cantor’s, Inc., has been or- ganized to deal in furniture and house- hold goods. The capital stock is $2,000, one-half paid in. Kalamazoo — The Co., plumber and dealer in heating supplies, has reduced its capital stock from $100,000 to $40,000. Detroit — Imerman Laboratories, Inc., has been organized to handle cream and toileteries, with a capita! stock of $2,500, all paid in. Detroit—The Western Transmission Sales Co., Inc., has been organized to deal in auto, airplane. motorboat and tractor equipment, with an authorized capital stock of $10,000, of which $3,000 is paid in. Coloma—The canning factory at Coloma, operated by the Great Lakes Fruit Industries, Inc., is working with twenty-five men and women employed. The management plans to can 1,000,- 000 pounds of cherries, raspberries, and the crop from 200 contracted acres of tomatoes, in addition to considerable quantities of fruit to be purchased in the open market. Fennville—Nelson E. Herrick, 47, died at his home here Friday. He leaves one son, Lane, and three daughters, Donna and Virginia, Fennville, and Mrs. Phyllis Hasty, South Haven. He also leaves two brothers, Dwight of Watervliet, Michigan, and Lane, of Valparaiso, Ind. Mr. Herrick was en- gaged in the bakery business here for many years, going out of business three years ago. Hartford—Edward J. Brown, Fenn- receiver for the Van _ Buren County Canning Co., is preparing to dismantle it, dispose of the equipment and close the receivership. Local cherry growers made an unsuccessful effort to re-open the factory and pack the local cherry crop. William Traver, who built the factory, and operated it for several vears, has also been trying to enlist interest in refinancing the fac- tory. One firm, its identity unrevealed, has been negotiating for the factory property with a view to converting it into a winery, but those plans are at a standstill, and the company is believed to have given up the plan for this year at least. Battle Creek—The business activi- ties of the Battle Creek Box Co. will be resumed Monday in temporary quarters in a building owned by the Wheeler-Blaney ville, American Steam Pump Co. at North Division and Flint streets. Charles A. Cummings, owner of the factory which was destroyed by fire last Wednesday night, said Saturday night that a new stock of wood was expected early to- morrow and that orders on hand at the time of the fire would be filled rapidly. The box company manufac- tures wire-bound boxes used as ship- ping containers. Until the time of the fre about 15 men were employed steadily in the work. Insurance ad- justers are still figuring on the amount of loss due to the fire that destroyed the old factory. They are expected to report their finding early this week. Lansing—Paul E. Dunham, dean of Lansing’s retail merchants, celebrated his 72nd birthday anniversary Monday. It was also the 53rd anniversary of his career as a business man in this city. Mir. Dunham was born on a farm two miles West of St. Johns in Clinton county. His father, the late W. L. B. Dunham, settled in this section in pio- neer days. Two years after his birth Mr. Dunham's father bought a farm near DeWitt in the same county and moved to the new location. When the son was in his ‘teens the father came to Lansing to enter the farm imple- ment and buggy and wagon business. Fifty-three years ago Paul E. Dunham embarked in business for himself in Lansing, and has remained in business since. His first venture was in the tin and roofing business on Turner street, Later he entered the farm implement business. He was once state president of the Michigan Hardware and Imple- ment Dealers’ Association and served a number of years on this Association’s executive board. Albion—Calvin S. Tucker, retired Albion dry goods merchant, who died recently, was buried in Riverside cem- etery. Mr. Tucker was born near Plattsburg, N. Y., and came to Con- cord with his parents when he was about 14 years old. As a young man he came to Albion and entered the employ of the Bunday dry goods store as a clerk. A little more than thirty- five years ago he entered partnership with the late George T. Bullen, with whom he was associated in the dry goods business for two years. The late Fred S. Austin purchased Mr. Bullen’s interest and continued in business with Mr. Tucker for ten vears, the store be- ing in the present location of the Blais- dell clothing store. Later Mr. Tucker began business for himself in the pres- ent location of the Vaughn-Ragsdale men’s store on the corner of South Superior and West Center streets. H= remained there until he closed out his business and retired in November, 1927. Since retiring he has been en- gaged in salesmanship work here, when his health would permit. He had been in failing health for several years. Manufacturing Matters Grand Rapids—The Prosstix Prod- ucts Co. has been organized to manu- facture novelties with a capital stock of $25,000, of which $10,000 is paid in, Detroit—The Carr-Weller Engineer- ing Co. has been organized to manu- facture electrical equipment, with 20,000 capital stock, of which $5,500 is paid in. —~7++>___ Ten Commandments of Thomas Jef- ferson Thomas Jefferson, the third presi- dent of the United States, wrote out for his own guidance the following ten commandments and followed them as- siduously: 1. Never put off till what you can do to-day. 2. Never trouble another for what you can do yourself. 3. Never spend your money before you have earned it. 4. Never buy what you do not want because it is cheap. 5. Pride costs more than hunger, thirst and cold. 6. We seldom repent of having eaten too little. 7. Nothing is troublesome that we do willingly. 8. How much pain evils have cost us that have never happened! 9. Take things always by the smooth handle. 10. When angry, count ten before you speak; if very angry, count a hun- dred. to-morrow —_++>___ Things Salespeople Shou'd Never Do Never be familiar when speaking to customers, Never allow clothing to appear un- tidy. Never allow customers to wait while fixing stock or making records. Never wait on customers out of turn. Courteously ask the one who pushes in ahead to wait until earlier customers have been served. Never allow stock to remain out of order. Never correct a customer’s pronoun- ciation of anything. Whatever a cus- tomer calls it is right. Never powder, comb your hair, or manicure your nails where customers can see you. Never whisper or call across the store to other salespeople when cus- tomers are nearby. —_+2>____ Silver and Pewter Lines Active Initial buying for Fall started in the pewter and silverware markets, where retailers placed orders for sample assortments of the new season's goods. In pewter, purchases ranged from ex- treme low-end goods to retail at $1 to $2 to articles in the $7.50 and $10 ranges. Sterling silver flatware con- tinued the feature in the silverware field with stores ordering sets in pop- ular-price ranges. The call for silver- plated hollowware was fair and cen- tered on pieces to sell at $5 to $15. Sample orders, producers said, were much larger than those of a year ago and portend an active reorder business later in the season. ——_2+.___ Stores Re-order Dinnerware Manufacturers of domestic china- ware were highly encouraged this week when buyers from _ stores throughout New England and Penn- sylvania came into the New York mar- ket for merchandise for August de- livery. Reporting stocks sharply re- duced by heavy consumer buying in current sales events, buyers reordered popular and medium priced dinner sets in services for six and eight. Selling agents had complained recently that the bulk of the buying centered on serv ices for four and were cheered by the apparent interest in larger and more profitable sets. —_2>+>—__ Inadequacy of Relief Measures Only half the unemployed secure any public relief whatever, and the bil- lions of Government funds distributed | mean only $24 a month for each fam- ily on relief, according to Newton D. Baker, who is chairman for a gather- ing of representatives of the 34 national welfare agencies invited by the Presi- dent to meet at the White House on Sept. 28. The conference will lay plans for a “mobilization for human needs,” embracing the raising of funds for private welfare agencies. ——_---.___— Fighting Dutch Elm Disease Packing its research equipment, the Dutch Elm Disease Laboratory has moved itself from Ohio to Morristown, N. J., where the epidemic of elm sick- ness still prevails. With the disease now accepted as an emergency, R. Kent Beattie of the Department of Agriculture, pathologist in charge of tree disease emergencies, states that the laboratory is equipped to identify suspected specimens collec- ted in any State and asks cooperation of tree lovers in saving the American principal elm. —_2->——__—- No Cure Yet Discovered For Dutch Elm Disease No cures have been found for trees infected with the Dutch elm disease, observes Prof. G. W. Herrick of the New York State College of Agricul- ture. Because of the seriousness of the infection, threatening as it does to wipe out the elm trees in many sections of the country, Professor Herrick sug- gests that tree lovers should study trees which may be used to supplant the elms if they are exterminated. Red oak, pin oak, scarlet oak, sugar maple, Norway maple, gingko, and sycamore are trees which may be substituted. —_o2__ Synthetic Rubber at $1 a pound is to-day competiing successfully with natural rubber. This merely means, of course, that for some purposes syn- thetic rubber is superior. The syn- thetic tires announced on June 21 are net going to be put on the market. But their succes from a_ technical standpoint shows what may happen if the price of natural rubber rises and the price of synthetic is brought down as uses for it increase. It is only a handful of years since most of us would have said that synthetic silk, or rayon, could never compete with the good old worm. — ~+2+-.__ Omnuipotence Make me too brave to lie, or be unkind; Make me too understanding, too, to mind The little hurts companion gives, or friend— The careless hurts that none quite intend. Make me thoughtful, too, other’s hurts to bear; Make me to know the utmost hearts of those for whom I care. May I forget what should be forgotten, and recall Unfailingly all That should be recalled, thing, Forgetting what might sting. Mary Carolyn Davies. each kindly ome v 4. —— v I ANE a: July 11, 1934 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 5.34 and beet sugar at 5.12. Tea—There have been no price changes in this country and primary markets have also been quiet. The con- sumptive demand for tea has been greatly helped by the hot weather. Coffee—The market for future Rio and Santos coffee, green and in a large way, has shown some sharp declines during the week amounting perhaps to about 34c per pound. Demand has been poor. The decline seems to be due to conditions in Brazil. Spot Rio and Santos, green and in a large way, de- mand has been quite poor and prices weak, although they did not show the same decline that futures showed. The jobbing market on roasted coffee has made no general decline yet, but will do so if the weakness in greens con- tinues. Milds are about unchanged and quiet. Canned Fruits—It is probable that new pack California cling peaches will be quoted by July 15, as it is under- stood that packers expect the Govern- ment to permit termination of the pres- ent fixed price agreement two weeks in advance of the scheduled date. Pack- ing operations in some parts of the state are due to get under way soon, a few packers announcing their inten- tions to start Monday on the early variety of peaches. Canned Vegetables—The major veg- etables are also well maintained. To- matoes alone are perhaps a trifle easier, both spots and futures, but the time is coming when the differential between old and new goods must narrow. Canned Fish—Canned fish is un- changed and continues to be some- what disappointing here. Prices have not changed one way or the other in the past week and while stocks here are light, the shortage has not been as yet reflected in the price structure. Dried Fruits—Dried fruits are hold- ing their own, and demand is largely on a routine basis. Prices show little change from a week ago, and only the thinness of the market keeps them at present levels, since new pack goods are well established on a higher level. Imported goods are quoting for fall delivery at prices much higher than a year ago. In fact, new figs from abroad will find the going pretty difficult, un- less some adjustment in the high tariff is put into effect. California figs will find a larger spread in their favor than in former years. Spot figs are in light supply now, and held very firm. There is believed to be only a few months’ supply left, and naturally prices on them have risen in sympathy with the increased cost which will become effec- tive on new crop fruit. The major items are holding well in California. Santa Clara prunes are steady for ship- ment, with the old crop now practically all in the hands of packers, Raisins, too, are largely controlled by first hands, and the distribution of each pro- ceeds rather quietly, with the market- ing agreements on new crops provid- ing the most reassuring basis for fu- ture operations. Beans and Peas—Prices on various items of dried beans are fairly steady, but business is very poor. The same is true of dried peas. Nuts—The market was _ seasonally quiet this week, with stocks moving out in a narrow volume against imme- diate needs. The midweek holiday and the hot weather have had some effect on buying, but this will be made up for in weeks to come. Prices are generally steady, and Brazils show continued strength, both here and for shipment. Shelled pecans, California almonds and walnuts are also well maintained on their present basis. Olives—A fair demand continues to exist for olives, Stocks in the hands of the local trade are light and, as has often been related, there is very little left for shipment out of the primary center. Medium and small sizes of stuffed and plain queens are scarce. No further change has been made in spot quotations, but the market remains on firm ground. Rice—The market is rather quiet at the moment, as all hands are waiting for definite approval by the Govern- ment of the new control program and anxious to see how the clean rice situ- ation works out. Under the new con- trol program no fixed prices will pre- vail on clean rice, but basic prices to growers are to be established, om which millers will be compelled to fix a con- version fee. This should establish a close relationship in distributing mar- kets and have the effect of fixed prices. Brewers’ rice continues very active. Salt Fish—The first newly cured American shore mackerel has reached the market, also some new Norways. Demand is very light and prices not yet fixed. Old mackerel is pretty nearly cleaned up, so that the future seems very firm and healthy. Sauerkraut. — Kraut prices are all unchanged. Very little demand is cur- rent, the item being out of season. In spite of persistent reports of a short cabbage crop, buyers of kraut are not booking extensively for future deliv- eries. Syrup and Molasses — Demand for sugar syrup continues fair considering the season. Production is still limited and prices are firm. As to corn syrup, the recently announced advance has taken effect. Business is quiet without any further change in price. The bet- ter grades of molasses in quiet demand at unchanged prices. —_— ~~... Review of the Produce Market Alligator Pears—20c each. Apples — Yellow Transparent, $2.75 per bu. Bananas—5c per |b, Blackberries—$2 per 16 qt. crate. Butter—Creamery, 24%4c for cartons, and 24c for tubs. Cabbage—Home grown 80c per bu. Cantaloupes—$2.50 for standards and $3 for jumbos from Indiana. Carrots—Home grown, 25c per dozen bunches. Cauliflower—$2 per crate for Cali- fornia. Celery—Home grown 40c per dozen bunches. Cherries—$1 for sour and $2.25 for sweet — both 16 qt. Cucumbers—Home grown hot house command 70c @ 90c, according to size. Currants—$2 for 16 qt. crate. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: Co FY. from farmer... $2.10 Light Red Kidney from farmer__ 3.75 -Dark Red Kidney from farmer__ 4.50 Eggs—Jobbers pay 10c per lb. for all clean receipts. They sell as follows: Wares Hea Witte... 18c (oon fon... 17c Candled, large pullets: 3 14c Jo 12¢c Egg Plant—$2.50 per crate. Garlic—12c per Ib. Green Beans—$1.50 per bu. Green Corn—50c per dozen for home grown. Green Onions—20c per dozen. Green Peas—$1.50 per bu. for home grown. Green Peppers—50c per dozen. Honey Dew Melons—$2.56 per case. Lemons—The price is as follows: ee $6.75 ee LL 6.75 ae LULL 6.25 eee LC 6.25 Limes—25c per dozen. Lettuce — In good demand on the following basis: California, 4s and 5s crate________ $4.00 en etd. .04 Onions — Texas Bermudas, $2 for Yellow, and $2.50 for White. Oranges—Fancy Sunkist California Navels are now sold as follows: ee $5.00 ES See 5.00 ES Ne cee 5.00 ae 5.00 “Oe ee 4.75 2 ee eae 4.75 Cee ae 4.75 Red Ball, 50c per box less. Florida Valencias in 45 Ib. bags are held as follows: Ce oa $2.00 eo 2.00 ee 2.00 Parsley—30c per doz. for hot house. Potatoes—50c per bu.; new $2.75 per bbl. from Virginia. Poultry—Wilson & Company pay as follows: ee llc or roses 9c ee 8c Ce 14c ee... 7c Radishes—8c per dozen bunches for home grown. Raspberries—$2.50 for 24 pint crate, Red; Black, $1.75 for same quantity. Rhubarb—50c per bu. of 30 Ibs. for home grown, Spinach — 35c per bushel for home grown. Summer Squash — 5c per Ib. Sweet Potatoes — Jerseys from In- diana, $2.25 per bu. Tomatoes—Hot house, 90c per 8 lb. basket. Turnips—30c per dozen. Veal Calves — Wilson & Company pay as follows: re 7c ee 5 ¢ Watermelons—30c @ 45c. Wax Beans—Home grown, $1 per bushel. Whortelberries—$2 per 16 qt. crate. —_~++>___ The sun shines brightest when there are no clouds. Never practise shady methods. Man and Wife May Not have to Pay Are the “man and wife” grocery stores exempt from paying the code assessment? Apparently they are, according to the budget estimates submitted to the NRA by the National Grocery Code Authority. And the size of the town makes no difference. Just where the National Code Au- thority gets the right for such exemp- tion is not known, but it says, in its list of concerns which do not have to pay assessment: “Very small one man and family conducted stores, not paying.” This is in NRA bulletin dated June the 20th. Officials in the office of Jonas Gra- ber, state NRA director, say that they never heard of this exemption and can not explain it. They cite the official bulletin of April 22 which said: “The assessment is on the basis of one dollar per year per worker in each retail or wholesale grocery establish- ment; this includes proprietors, mem- bers of the family as well as all em- ployes who work sixty per cent. of the time.” That provision seems to specifically require proprietors of family stores to pay the assessment not only for them- selves, but for any members of their family who work over sixty per cent. of the time. Local code authorities have been col- lecting the assessment on that basis. Man and wife stores have been required to pay the assessment. Most of them in Topeka, and in this zone, consisting of Osage, Jackson and Shawnee coun- ties, have already paid. But if the recent budget announce- ment means what it says, all the “one man and family conducted stores” are “not paying.” Possibly the money col- lected from these stores will have to be refunded. — Merchants Journal. Doctors’ Pay A survey into doctors’ pay, made by the magazine Medical Economics, has revealed some surprising figures, It discloses that the income of the aver- age doctor is $3,969 a year, and shows that the doctors have suffered severely by the depression. Their income has shrunk 32 per cent. An increasing feature of the report is that it sets the total net income of American doctors at $508,032,000 annu- ally, but the magazine states that a relatively small group of 29,952 doctors takes in more than half of this money. Consequently, many of the less pros- perous doctors take in an average of $2,122 yearly, it is estimated. reer A Cat for Company Me and the cat— That is that— She awaiting for my tread She awaiting to be fed On the doorstep just outside Of the home where we abide— Me and the cat. Me and the cat— That is that— Yet I always wish to know Really why she’s watching so; Once she eats she longs to be Still about—like company Me and the cat. Me and the cat— That is that— Yet the cat I’m sure can be Rather hostess serving me; Tells me many things to do So we wash with breakfast through— Me and the cat. Charles A, Heath. MICHIGAN TRADESMAN July 11, 1934 MUTUAL INSURANCE (Fire and Life) Acting Insurance Commissioner Graff Warns of Danger in Purchasing Insurance From Unlicensed Companies One of the most important problems which is confronting the Insurance De- partment to-day is the increasing ac- tivities of unlicensed insurance com- panies and associations in Pennsyl- vania. Unlicensed insurance companies and associations cannot secure licenses for their agents and usually they solicit by mail, newspaper advertisements and by radio. Since the passage of Act No. 208, approved May 24, 1933, prohibit- ing the publication, printing or radio broadcasting of advertisements or no- tices of insurance companies, associ- ations, exchanges, or agents not au- business in Penn- he soliciting is by thorized to do sylvania. most of t mail, Unfortunately, the United States mails still remain open to these boot- leg companies. I understand that there are several bills pending in Congress at the present time which seek to cur- tail the activities of insurance com- panies in states in which they are not duly licensed. a Each day the Department receives numerous inquiries from residents of the Commonwealth as to whether a particular company is licensed, or re- garding its financial standing. This indicates that the public is giving greater thought to the subject of in- surance. and is becoming more insur- ance minded. It has come to our at- teention as a result of filing of com- plaints or inquiries with the Depart- ment, that the following companies and associations, which are not licensed to do business in this Com- monwealth, have been soliciting in- surance in Pennsylvania by mail or by themselves as parties representing agents: Unlicensed Companies and Associ- ations Alliance Mutual Life Insurance Assn., Santa Ana, California. Allstate Fire Insurance Company, Chi- cago, Illinois. Allstate Insurance Co., Chicago, Il. American Aid Association, South Bend, Ind. (Pittsburgh, Tex.) American Aid Society, Willow Hill, Ill. (Pittsburgh, Tex.) American Life Assn., Hollywood, Calif. American Protective Assn., Pueblo, Col. Bankers Guaranty Life Co., Sedalia, Mo. Bankers Health and Accident Assn., Houston, Tex. Capital Mutual Benefit Assn., Denver, Col. Capital States Benefit Assn.. Willow Hill, Il. : Catawba Benevolent Assn., Newton, N.C. Colonial Mutual Life Assn., Los An- geles, Calif. Commercial Travelers Mutual Acci- dent Assn. of America, Utica, N.Y. Conservative Benefit Assn. Continental Benefit Society, Camden, N.J. Cosmopolitan Benefit Assn., Chicago, Ill. Covenant Mutual Benefit Assn.. Law- renceville, Il. Economic Benefit Assn., Minneapolis, Minn. Economic Mutual Life Assn., Los An- geles, Calif. Family Mutual Benefit Assn., Phoenix. Ariz. Family Minn. Family Protective Corporation. Benefit Assn.. Minneapolis, Farmers Home Benefit Association. Federal Aid Society, Cedar Rapids, Ia, Federal. Beneficial Assn., Camden, NJ. Federal-Postal Employees Assn., Den- Ver, Col. Fidelity Life Assn., (formerly Mystic Workers), Fulton, Ill. Fidelity Mutual ford, Ill. First National Indemnity Co., Omaha, Nebr. First National Life Houston, Tex. Fraternal Mutual Aid Lake City, Utah Fraternal Mutual Benefit Assn. Salt Lake City, Utah. Golden Rock- 3enefit Assn.. Insurance Co., Society, Salt Benefit Association, Minneapolis, Minn. Great Northern Estate Corp., Rock- ford, Ill. Great Northern Protective Assn. Great States Life Assn., Hollywood, Calif. Great Hour Western Insurance Co., Des Moines, Ia. Guarantee National Union, : Hoosier Co-operative Benefit Assn. Illinois Commercial Men’s Assn., Chi- Chicago, Ill. Illinois Traveling Mens Health Assn., Chicago, Il. Imperial Protective port, La. Inter-State Life Calif, Lincoln Aid Association, Chicago, III. Lincoln Mutual Aid Society, Chicago, Ill, Lloyds, London. Union, Shreve- Assn., Hollywood, Ministers’ Casualty Union, Minne- apolis, Minn. Mutual Benefit Health and Accident Assn., Omaha, Neb. Mutual Life and Loan Assn., Dallas, Tex. Mutual Chicago, II. Professional Insurance Co., National Accident Society, Springfield, Ill. (Colorado corporation) National Aid Society, Springfield, Ill. (Colorado Indiana and Florida). National Benefit Accident Assn.. Des Moines, Ia. National Phoenix, Ariz. Guaranty Mutual Assn., National Home Union, Washington, D. C. (took over Mercantile Reserve Life Assn. of Dallas, Tex). National Indemnity Assn., Shreve- port, La. (Washington, D. C.) National Protective Union, ‘Denver, Col. National Security Life Assn., Beverly Hills, Calif. National Union Benefit Assn., Willow tail, 11h National Union Indemnity Assn., Washington, D.C. National Protective Life Insurance (National Kansas Co) Kansas City, Mo. Protective City, Mo. branch). Insurance Co., accident and_ health New England Reserve Life Insurance Co., Kansas City, Mo. North American Benefit Assn., Wil- mington, Del. North American Mutual Life Assn. Santa Ana, Calif. Old Faithful Mutual Benefit Assn. Our Home Life Insurance Co. of Florida, Washington, D. C. (in re- ceivership), Pacific National Assn. Calif. Pacific States Life Insurance Co., Den- ver, Col. Penn-Jersey den, N. J. Physicians Casualty Assn., of America, Omaha, Neb. Postal Life Insurance Co., New York. N_Y. Postal Life.and Casualty Co., Kansas City, Mo. Postal Mutual Benefit Assn., Phoenix, severly Hills, Assn., Cam- Beneficial riz. Postal Mutual Life Assn. Los An- geeles, Calif. Physicians Health & Accident Assn., Houston, Tex, Physicians Protective Casualty Co., Indianapolis, Ind. Provident Aid Society, South 3end, Ind. (incorporated in New Jersey) Protection Benefit Assn., Minneapolis, Minn. Prudence Mutual Benefit Assn.. Jersey City, N. J, Pyramid No I. Protective Assn., Newark, Reconstruction Benefit Assn.. Minne- apolis, Minn. Sportsmen’s Mutual Washington, D. C. Standard Mutual anapolis, Ind. Assurance Co., senefit Assn., Indi- State Benefit Association. State Protective Corp., Ind. (Miami, Florida). Indianapolis, State Miutual Benefit Assn., Phoenix, Arip. State Mutual Aid Assn.. Mishawaka, Ind. Sterling Security Life Assn., Beverly Hills, Calst. Sterling Casualty Co., Los Angeles, Calif. Sunset Accident Co., Los Angeles, Calif. Superior Life & Casualty Insurance Co., Kansas City, Mo. Surety Life Insurance Co., Kansas City, Mo. TBA American ette, La. (Gainesville, Florida) peneht Assn. latay_ TBA Benevolent Assn., Lafayette, La. Travelers Health Assn., Omaha, Neb. Tnion Aid Society, Los Angeles, Calif, | inion Auto Club of America, incor- porated under the laws of Illinois. ‘nion Mutual Life Insurance Co., Des Moines, Ia. ‘nited American Benefit Assn., Wil- low Hull, I11. inited Benefit Assn., Shreveport, La. pul — — pd ‘nited Mutual Assurance Society of America, New Orleans, La. pi Tniversal Mutual Benefit Assn. ‘niversal Protective Assn. Insurance, South Bend, Ind. rs post Tnited States Assn. & Universal So- ciety of America, Beverly Hills, Wabash Valley Mutual Benefit Assn., Lawrenceville, Ill, Western Funeral Benefit Assn., St. Louis, Mo. Werld Life and Benefit Assn., Los An- geles, Calif, =< —_ Insurance is a friend in need and adversity and, unfortunately, many who purchased policies from these un- licensed companies and_ associations, believing they were protected against certain contingencies, have since real- ized they held only a scrap of paper. With nine hundred and eighty-seven insurance companies and associations possessing standing and responsibility licensed in Pennsylvania writing all classes of insurance coverage, there is no need for anyone buying insurance Irom an unauthorized company. An insurance company seeking ad- mission in Pennsylvania must conform with certain statutory requirements in order to obtain a license. In applying for a license the company must give evidence that it is capable of carrying out its obligations. Needless to Say, a company which will not submit itself to the scrutiny and supervision of the Department and yet seeks business in SAFEGUARD YOUR PROPERTY with MUTUAL INSURANCE FIRE and WIND COVERAGE Commercial and Residential Properties SAVINGS—25% to 3714% M. B. & M. Legal Reserve Co. MICHIGAN BANKERS & MUTUAL FIRE INSURANCE COMPANY FREMONT, MERCHANTS MICHIGAN i aaa ~riepn —" ne July 11, 1934 MICHIGAN TRADESMAN Pennsylvania is not worthy of the confidence of any resident of this Com- monwealth. The great majority of the companies and associations in question, aside from having a weak financial set-up, issue policies with very limited coverage, lacking’ most of the essential provi- sions contained in the policies of licensed companies. Of course, ‘these unlicensed companies are not subject to periodical examinations by the in- surance Department of Pennsylvania and, therefor, the Department is not in any sense responsible for the char- acter of their contracts or the enforce- ment thereof. In case of a dispute in the settle- ment of a claim, a policyholder could not institute a suit in Pennsylvania, as our Courts would have no jurisdiction. A suit against any licensed company may be brought in Pennsylvania, the service of process being made on the Insurance Commissioner. Lacking Supervision over a non-licensed com- pany, the Insurance Commissioner can be of practically no assistance to the policyhelder or creditor. Where individuals have been found soliciting insurance in Pennsylvania for such unlicensed companies and asso- ciations, we have prosecuted them un- der Section 606 of the Insurance De- partment Act of 1921, which provides that any person who represents or ad- vertises himself as the agent of an un- licensed company or association shall be guilty of a misdemeaner and upon conviction shall be sentenced to pay a fine of not more than $1,000. In the past twelve months we have arrested 25 solicitors of unlicensed companies and associations, resulting in 20 con- victions and 5 cases in which action is pending. It would be erroneous to assume that only poor and uneducated persons are attracted by the alluring literature and the cheap insurance unlicensed com- panies and associations offer. For the thousands of inquiries received at the Department in the past year or two, disclose that a large number of pro- fessional persons deal with these com- panies. The Pennsylvania Insurance Depart- ment will continue to combat the ac- tivities of all unlicensed companies, associations and their solicitors and it is our hope that all those who are licensed to engage in the insurance business be it the company official or be it the producer, will assist in our efforts to protect the insuring public. a From The Cloverland of Michigan Sault Ste. Marie, July 10—The Nic- olet pageant of living pictures. which was put on at Bray Park last Monday evening, was one of the best ever put on here. Thousands of visitors from the nearby country, as well as many tourists, took in this grand spectacle. The picture brought to mind that in Schoolcraft’s time, and long after, New Year’s day was a time of high festivity in this community. The French people always made more of the New Year’s festival than other races did, and Sault Ste. Marie lost something worth while when the universal custom of New Year’s calls passed out. The Alouette singers from Canada were one of the Items Paul H. Nystrom “Price fixing by an industry is, of course, intended for the good of that industry. To insure the greatest good for a given industry, prices must be set at the point that will vield the highest net return. That. in case you have forgotten, is the definition of monopoly. Every price fixing move has for its ultimate purpose market control and monopoly. It cannot be otherwise. This is the sole purpose of price fixing. “Do the leaders of any industry be- lieve that this country, with its ancient love of freedom and its traditional faith in free competition, will accept indus- trial price fixing and market control? If there is to be price fixing, do you think that the people will let you get away with it without supervision? Susiness men talk a great deal about the desirability of less government in business and more industrial self-gov- ernment, Price fixing is an invitation to public control of business.” Paul H. Nystrom, President Amer. Marketing Society and Limited Price Variety Stores Association. oustanding features and Miss Jean Mac Lachlan, representing Miss Sault Ste. Marie of to-day, took the leading part and received many compliments and congratulations on the able manner in which she took the part. The various connnittees also came in for high prais- es for the immense amount of work that they performed in making the pageant one of the memorable features of our local community. The confectionery store of Andrew Kristelis, on West Spruce street, which was destroyed by fire several months ago, has been rebuilt and a grand opening was held on Saturday. The new place had been fitted up with all new fixtures and new decorations and will be known as “Spruce Inn.” The new proprietors are Andrew and George Kinselis. They will serve beer, meals, sandwiches and ice cream. The location is one of the best and their many friends wish them success in their new venture. Miss Leila Seaman, proprietor of the store at Drummond, spent the Fourth here, visiting friends and taking in the pageant. Half-soles may be a help to tired feet, but it takes a whole soul to help a tired mind and body. The Cedar Inn, at Cedarville, opened on July 4 for the season and is now serving the fine meals which have made this famous hotel so popular. The tour- ists are quite numerous now so the summer hotels are feeling quite opti- mistic and expect a record breaking patronage, Plans for the erection of a 120 foot watch tower and observation post to be set up in the Sault as a laboratory for the study of the earth’s curvature and general topographical layout are being rushed here by the Uunited States Coast and Geodetic Survey, which on Monday submits before a group of the Nation’s leading scien- tists an experimental tower here be- fore projecting its vast network across the Nation to include Sault Ste. Marie as the local unit. Dr. William Bowie, chief of the Bureau of the Geodetic Survey, was present and was highly impressed with the demonstration. If we are to believe our divorce court news, a fellow with a lot of dough doesn’t always make a good breadwinner. Hon. Chase S. Osborn spent the Fourth in the Sault and was the prin- cipal speaker for the celebration which was held in Brady Park. Many thou- sands of people gathered there to hear the Sault’s as well as the Nation’s most esteemed speaker. Mr. Osborn declared that the hope of America’s to-morrow rests with the quickening of the spiritual sense of the American people, an intellectual development that “will keep its feet on the ground and a new contemplation of God, America and the world.” The former Governor declared that despite a few cancerous growths in the structure of society, there is nothing wrong with America, “Socially,” he said. “we have some eczema, but the cancerous element is not in one per cent. of the people. It is now possible to travel by bus from the Sault to Detroit without a transfer at Mackinnaw City or St. Ig- nace. The cut in the ferry rates made this change possible. Roh’t J. Wynn, president of the Great Lakes Motor Transit Co., stated that the drivers will remain in the Sault and repair shops will be established here. There are one or two busses in the shop at all times being repaired, reconditioned and painted and as much of the work as possible will be carried on here. The Orangemen of the two districts will hold their celebration at the Sault this year July 12. Elaborate prepara- tion is being made by the local lodge and a large gathering, including the Canadian lodges, are expected. The blind aren’t the only ones who use the touch system. Senator James Couzens paid the Sault a visit last week. He was en route to Isle Royale with a party of friends, going through the lock on the yacht Trudione, one of the largest of its kind on the lakes. The three movie theaters here have merged into one company. Starting on Monday the Colonial theater will be closed while the Temple theater and the Soo theater will continue operating. The new company will be controlled by Charles DePaul, of the Temple, and Edward Saether, of the Soo theater. Much is said about air-conditioned houses, but the easiest way to make the atmosphere cool in any old house is to bring old friends home for dinner without warning the wife. William G. Tapert. a Waiting Policy of the Administration Indices of business reflect the reces- sion now in progress, which is at least seasonal. Steel operations are between 20 and 30 per cent. of capacity. While electric power production was at its highest level since January, 1931, it represents a gain of only 2 per cent. over the same week of 1933. Motor car production: continues to make a rela- tively good showing. Other compari- sons of interest are car loadings which are barely above the same period of last year, while bank debits are 2.9 per cent. lower. In spite of heavy Govern- ment expenditures to cushion the re- cession any pronounced reversal in the trend over the near future is hardly expected. In view of the fall elections predic- tions as to policies of the Administra- Many of the new reform measures have yet to be interpreted and placed into exe- cution. Definite revision of the NRA seems to be taking place. Economic laws work slow but sure, so that such tion would be very hazardous, types of readjustments as mentioned above will come through natural de- velopments. J. H. Petter. —_~++-._____ God gave us work to do, so we could be happy. Man has taken it away from distressed millions. ne a ne Our greatest national danger lies in ignorance. SEES SOME NEW DANGERS Asserting that no let-up in either the number or type of code problems is in sight fer the months directly ahead, Channing E. Sweitzer, managing direc- tor of the National Retail Dry Goods Association, announces a_ six-point program to deal with “excessive price raising” features, both in and apart NRA The program, he says, is designed as a continuation of the activities of the Association since the start of code-making last year in opposing, and constructive criticism on, provisions in manufactur- affecting the merchandising operation of retail from codes. offering ers’ and wholesalers’ codes stores. The specific features of the six-point program, to be carried out through the of the Retailers Protective Committee, comprise: lL. Io price-raising ments not authorized by codes. 2. To prevent abuses of the so-called “emergency” cost clauses now permit- assistance combat agree- ted in codes. 3. To encourage negotiations for the removal from approved codes of price raising, price-control features. 4. To oppose burdensome and un- fair amendments to approved codes. such amendments in codes yet to be approved. 6. To guard retailers against burdens unjustified Code Author- 2. To oppose imposed by ity activities. Mr. Sweitzer, in commenting on de- tailed aspects of the program, stressed the view that “we are irrevocably op- posed to the inclusion of anything in NRA codes which will raise or tend to raise prices to the consumer beyond such costs as are necessary to promote the purposes of the National Recovery Act. “We shall continue to oppose mo- nopolistic, economically unsound and unfair code practices which tend to re- tard recovery by limiting purchasing power. Consumers and retailers, whose interests are naturally allied, will have to be more watchful in the coming months than at any time previously, for there is no indication that indus- tries are slowing up in their efforts to place undesirable, price-raising features into their codes. “There is evidence that, where they hvae failed to achieve such aims through code provisions, many indus- tries will attempt to gain them through agreements not sanctioned by their codes.” In citing the possibility of industries banding together to secure agreements outside of their codes, which retailers claim to be unfair and monopolistic, Mr. Sweitzer declared this danger was by no means remote. “At the present time we note a tend- ency, in certain industries where codes require the filing of prices, toward a classification of customers by types, with the result that a preference in prices and terms is given as between the competing types of distributors.” The ruling by General Johnson last month, he added, permits industries subjected to destructive price-cutting and economic turmoil to declare a state of emergency and set up minimum prices for the whole industry to rem- edy the situation. MICHIGAN TRADESMAN “Twenty-six codes,” Mr. Sweitzer pointed out, “already have clauses authorizing such action, but any indus- try has the right under the administra- tor’s ruling to ask for the privilege of being declared in a state of emergency. The association recognizes the dangers possible in this type of ruling and, where such emergency is declared to exist, it will urge that the minimum prices be limited to stated articles for a stated time, and that the minimum levels shall be no higher than those necessary to guarantee wage and hour costs under the code, and that in no case shall they be permitted to become price-fixing, extra-profit figures. “The new NRA price policy forbid- ding the inclusion of price-fixing claus- es in codes yet to be approved, and the removal of existing price-fixing provi- sions in approved codes through nego- tiations of the Code Authority, to a great extent met the demands of re- tailers. However, under the ruling the initiative for such action rests with the Code Authorities. Nearly fifty ap- proved codes have price-fixing and price-control provisions, which may have been used to bring about higher prices than necessary. “Many of the NRA hearings being currently held on codes, at the rate of 100 a month, are on amendments and changes in codes already approved. The Hosiery Code fair-trade practices affecting contracts, terms, shipping practices, etc., are being revised. The Men’s Clothing Code is offering addi- tional provisions. The Millinery Code has been rewritten, and scores of oth- ers are being modified. Many of these amendments seek to include harmful price-raising precedents, set up in other codes, which other industries wish to copy. TRADE UP, INDUSTRY DOWN Against the more favorable reports from trade sources could be set evi- dence of further slackening in basic industry during the week. The latter is, of course, customary at this time of the year. Union labor trouble on the Coast is more serious, but elsewhere conditions seem to improve under the promise of what the new Federal board may accomplish, The sharp drop in steel operations caused little alarm since the circum- stances had been thoroughly publicized. Shipments had to be completed under the code before the quarter closed in order to avoid higher prices. Ingot out- put fell off very sharply. In the mean- time, price weakness has spread to other than automobile steels. In the automobile industry just be- fore the holiday, the largest producers pushed up operations by a good margin because lower prices have helped to hold up demand against the usual sea- sonal drop at this time. Sales figures will be watched closely to see if this trend continues. The textile lines have made their start on the Fall season, but they await developments in the wholesale markets from now on. The bulk of the season’s business is placed within the next few weeks. If the recent retail gain holds, it will mean a good deal for this buy- ing. Naturally, when the stores are selling in good volume they are more liberal purchasers. Another point of marked interest just now is the development of the housing program under legislation passed at the end of Congress. FALL SEASON STARTS It is a happy circumstance that, as the wholesale merchandise markets start formally upon the Fall season, the retail stores find a pick-up in trade. If this gain continues then buying ap- propriations for the new season are bound to be loosened uu to the benefit of producers and employment in these industries. Apparently the trade increase can be traced to two causes. The public cvi- dently followed President Roosevelt’s recent suggestion and checked up on conditions, These were found better and more confidence is now displayed. The second cause is the appearance of more reasonable prices in the stores. The NRA price honeymoon is over, as one observer put it, and competition is bringing lower and more attractive values. In both the retail and wholesale lines a steadier trade is looked for this year, which is a logical forecast when the turmoil of code making and infla- tion last year is recalled. Some major questions still upset various industries but in the main the merchandise lines are fairly well settled into their new grooves under the NRA. From a broad standpoint, the outlook for business in the consumer goods in- dustries should be considered quite bright. Inventories have been well con- trolled in all but a few lines and price tone has become steadier. The general outlook is that business will get bet- ter this Fall or it will be made better. With that certain prospect, then, there can be little reason for hesitation. DRY GOODS CONDITIONS Retail trade has improved upon its rceent gain so far this week. Stores in this section are running well ahead of a year ago. Clearance sales are well patronized in spite of the record hot spell. All types of seasonal apparel and supplies are bought and some of the regular lines of merchandise are also well patronized. The public seems to be in a buying mood again. Contrary to earlier indications chain store sales last month showed larger increases than in May. A compilation of ten companies issuing early reports disclosed a gain of 11.06 per cent. for June over the same month last year. These same concerns in May showed a rise of 7.27 per cent. These increases are especially en- couraging now that the stores are run- ning into the period which compares with the inflation and pre-code boom of last year. Retailers have not been hop- ing in most cases to equal the 1933 fig- ures for another three months. They were striving merely to hold down their losses. Now it appears that the July figures may turn out much better than expect- ed. Celebration of the Fourth was more exuberant. The public seems to have more money to spend and it is much readier to spend it. That means better business and store figures are now reflecting this new turn. In the wholesale merchandise mar- kets all is ready for the formal start July 11, 1934 upon the Fall season. The number of buyers in the market from now on will advance sharply. NEW PRICE POLICY As indicated by George A. Renard. of the National Association of Pur- chasing Agents, in his bulletin to mem- bers, the new price rulings of the NRA go a long way toward restoring nor- mal competition in industry. When the first order was issued it was diffi- cult to see how the Recovery Admin- istration could get industries to give up their price-fixing provisions. The second ruling, however, should go a long way toward bringing about the required changes in codes. If a company is permitted to reduce prices 15 per cent. and at least 5 per cent. under posted prices on Govern- ment orders and then compelled to make these quotations available to all, competition has been restored on most products. No limit is placed upon the number of times these reductions may be taken. The question is then raised concern- ing “emergency” prices under the first set of rules. A minimum price will be fixed for a stated interval, when such an emergency shows up, in order to prevent “destructive price cutting.” Of course, this is also an artificial method of dealing with competition, but it is a long way ahead of the price- fixing which was increasing so greatly under the codes after the fine start it had before there was any thought of such instruments. In the end, all arti- ficial restraints must be dropped or else the whole system placed under central and specific control. OTHER CHANGES IN NRA Other changes besides those dealing with the disputed pricing provisions are contemplated shortly in the NRA set-up. Charges of monopoly and in- jury to small business men may be difficult to prove in many instances, but their repetition may cause some pri- vate cringing in official circles. The facts are, of course, that monop- oly had a long head-start before the codes. In fact, some of the blame for the depression might be placed in this quarter, since these vast aggregations of capital have contributed to the mal- adjustment of income which has been recognized as a basic fault. Where the small business man is concerned, he has always had _ his troubles in competition. Only educa- tion in business fundamentals is going to help him, and, for some reason or another, that is a neglected phase of our present teaching system and an activity which the trade organizations might perform but rarely do outside their own restricted memberships. The changes in NRA will probably emphasize setting up self-government in industry so as to avoid the com- plaints of bureaucracy, fascism, etc. The object would also be to require industry to perform upon its own ini- tiative and to reduce its dependence upon the Government. A recently developed bomb shell for blowing out clogged oil wells is housed in a synthetic plastic, rather than metal, case. Increased safety, complete disin- tegration are claimed. re gone pars gone July 11, 1934 OUT AROUND Things Seen and Heard on a Week End Trip I always enjoy a visit to Oceana county for three very good reasons— the wonderful hills, the remarkable people and the large number of long- time friends the Tradesman has in the three fine towns which make Oceana an exceptional county—Shelby, Hart and Pentwater. Instead of starting at Shelby, I went on to Pentwater, put- ting in so much time at that town and Hart that I did not complete my calls at Shelby, which involves a second visit to that town this week or next. At Pentwater I was pleased to find W. H. Gardner back in the old stand he occupied so long and so success- fully in former years. After his re- tirement from the meat and grocery business several good fellows tried their hand at the game, but it seems that no one but W. H. could serve the people as they wanted to be served and he just naturally drifted back to the old stand, which looks very invit- ing under the deft hand of the owner. I was pleased to learn that happy days have come back to the Commer- cial Hotel, which is a condition richly deserved by the Sampsons because of the very satisfactory manner in which they cater to the public. They may not always succeed in pleasing their patrons, but they certainly try very hard to make every guest satisfied. I was told that at a meeting held in Pentwater the day I was there it was finally decided by Government repre- sentatives that the entrance to Pent- water from Lake Michigan would be deepened so that lake vessels could enter Pentwater lake; that the contract had been awarded and that work would be undertaken at once, so that Pent- water may be on the map as a lake port within two weeks. At Hart I was informed by Mr. Spitler, of the Colby & Spitler Co., that the Tradesman has come to them through the front door of their hard- ware store for thirty-seven consecutive years, which is certainly a pretty good record. The corporation, by the way, is being revamped with the intention of bringing new blood and new energy into the organization. I was not aware until I called at the Van Allsburg market that the long- time owner had gone to his reward April 11 at the age of 68. The widow, who has assumed the direction of the business under the management of her son, stated that Mr. Van Allsburg started taking the Tradesman when he engaged in business in Hart, forty- eight years ago, which is confirmed by our office records, and that every issue up to the day of his death was always carefully discussed in the household of the Van Allsburgs. The Vans were married forty-one years ago and during the early days of their union Mrs. Van and her brother conducted a laundry. During the sixteen years this partner- ship lasted the Tradesman came to the laundry also, furnishing the business pabulum needed to assist them in con- MICHIGAN ducting the laundry successfully. I have on my list a good many mer- chants who take the Tradesiman for their clerks, but I think this is the first time I have had my attention called to two copies going to the same household. In speaking of the passing of Mr. Van Alsburg, the widow re- marked “I wish I could tell you how much pleasure and satisfaction Mr. Van Allsburg always received from his weekly perusal of the Tradesman. He frequently said that he would rather part company with every other publica- tion he read than to be deprived of the perusal of the Tradesman.” I wish every meat dealer in Michigan could say the same. For some years Mrs. Van Allsburg has turned the Trades- man over to W. N. Sayles, a former dry goods merchant of Hart, as soon as the Van family had absorbed its con- tents. I was pleased to learn that Robert L. Dorsh was an employe of the Mich- igan Paper Co., at Plainwell, during the time I was a director of the cor- poration, F. G. Walker agrees with me that the chain stores have slipped one over on the independent grocers in the gro- cery code under which we are now working, showing very plainly that the independent grocer representatives in Washington at the time the code was created are either very ignorant or very unfaithful to their trust. Having practically exhausted the whitefish supply in the waters of Lake Erie and Huron, the vandals who use submarine nets have moved on to Lake Michigan, which indicates the early doom of the whitefish supply in that water. Six submarine nets have already been installed near Grand Haven and the jumbo whitefish breeders, weigh- ing from six to ten pounds and which are habitants of deep water on the bot- tom of the lake, are rapidly being net- ted and sold to local fish dealers. The more salable fish, weighing from four to five pounds, are being shipped to Eastern markets. The large fish caught near Grand Haven are turned over to the Dornbos market, where I purchasd a nine and a half pound whitefish about a week ago. This fish weighed seven pound net after being scaled, dressed and boned. It cost me 31 cents a pound. It is the largest whitelish which was ever handled by the Dornbos house. It is a great pity that this slaughter, which will soon result in the utter ex- tinction of the whitefish in the Great Lakes, should have to be tolerated, but the only resort for relief is the Legis- lature and the corrupt lobby which puts in an appearance at every session of the Legislature with swads of money has so far been able to pre- vent the enactment of prohibitive laws against the use of submarine nets, with which the extinction of whitefish will soon be accomplished. There was considerable talk at Spring Lake last fall about the rais- ing of one of the nine vessels which were hurriedly constructed by Com- TRADESMAN modore Perry to accomplish his great victory in the Battle of Lake Erie, Sept. 10, 1813. It now lies in com- paratively shoal water in Spring Lake, opposite the Johnson iron works at Ferrysburg. Portions of the hull have been brought to the surface bearing the name of the vessel, so there is no ques- tion as to the identity of the wreck, So far as I can learn nothing has been done thus far this season to carry the plan of raising the vessel into execu- tion, which is not in keeping with the civic and patriotic spirit of Spring Lake people as a rule. I hope to see something done about the valuable historical relic in the near future. The new cut-off one and eight-tenths of a mile long, constructed for the pur- pose of reducing the congestion so ire- quently in evidence at the four cor- ners at Glenn, is now completed and will be opened to the public in a few days. L. Seymour has been engaged in general trade at Glenn forty-seven years and bears up under his long and useful career with becoming modesty and satisfaction. Five years ago he took his son, Ernest D., in partnership with him, since which time the business has been conducted under the style of L. Seymour & Co. The 351,642 Michigan motorists who have been operatng their cars undet the two-payment permit plan, must pay the second half of the 1934 weight tax and secure 1934 license plates before August 1. Under the law authorizing the windshield sticker permits, the Secretary of State is not given power to extend their use after August 1. Michigan’s revenue from gasoline taxes this year is expected to be ap- proximately $1,600,000 greater than in 1933. This estimate is obtained from Department of State statistics, which show that $7,604,095 was collected in gasoline taxes during the first five months this year as compared with $6,- 919,759 during the same period last year. The records also indicate that the increase is due to the fact that the weight tax reduction placed more auto- mobiles on the highway. The gasoline tax for January 1934 was below that of January 1933 while each succeeding month has shown an increase over the corresponding month a year ago. The State Supreme Court is now considering the legality of the chain store tax law. In event the law is held to be valid, twenty-eight of the larger chain store organizations will be re- quired to pay the Department of State $1,298,000 as 1933 and 1934 taxes. Soon after the law became effective, suit to prevent the collection of the tax was started in Wayne county Cir- cuit Court and has been appealed to the higher court. Pending decision the companies involved have been com- pelled to deposit bonds and securities to guarantee payment of the tax in event the law is upheld. Marlette, July 3, 1934—In your issue of the Michigan Tradesman February 28 you published ar ordinance adopted by the town of Green River, Wyoming, 9 dealing with peddlers, et cetera. Has this ordinance been adopted by any Michigan towns? We are troubled with tea and brush companies, as well as necktie, shirt and suit salesmen. Some sell direct o he cusomer, while others take orders. If we adopted this ordinance, do you think it could be en- forced? A short while ago we had a case of a merchant who sold out to an outside firm. They brought in a stock of old and used goods. They stayed about three weeks and, after the majority of their stock was sold, they left town, taking what was left, but paying no taxes. ‘They claimed they would be gone before the time that the taxes were due. Is there any way of licensing firms such as these, as they take out a lot of money and leave nothing in return? R. J. Lichtenfelt, Village Clerk. There is no question in my mind about the ability of any community to enforce such a law or ordinance as the writer of the above letter refers to, pro- viding the local merchants are a unit in demanding such enforcement. I do not know of any Michigan town which is at present confronted with the duty of enforcement, but I do know that such ordinances have been enacted in several towns. I think it is customary to insist on all new merchanits paying the regular license fee, unless they sign leases for store buildings for at least a year as a guaranty that they are not fly-by-night dealers. Any other enquiries you wish to make will be cheerfully received and replied to with the information I hap- pen to have at my disposal at the time the inquiry is received. Business men have been consulted. The infamous representatives of union labor have been consulted. And Gen- eral Johnson, who has had exceptional opportunities to examine at close range all the criticisms of the NRA, has de- veloped a plan by which it is hoped to bridge the gap between the old methods of doing business and the rather extreme and hasty adventures in Government regulation which in the last year have emanated from Govern- ment. Briefly, the idea is to constitute a board of three or five, comprising high-minded, sensible men of judicial temperament, The drift is away from pure theory to experience and practice. Whether this is due to a knowledge of the importance of digesting what has been done before trying new experi- ments, the fact remains that Mr. Roose- velt retains psychological control over the whole thing and accelerates or re- tards the speed as he wills. Time is a great asset in the working of any plan or reform or reorganiza- tion. Mr. Roosevelt knows the impor- tance of reopening the capital markets. In Joseph P. Kennedy he has selected a chairman of the Securities Control Commission who knows something about business, finance and specula- tion from first hand contact. To keep Mr. Kennedy from going too far to the right, the President has selected for the Commission four outstanding New Dealers who have been on the left. (Continued on page 23) lO FINANCIAL How Banker Anderson Discarded One of His Customers I hear that my friend, William H. Anderson, was very much pleased over the recital of an interesting feature in the early history of his bank, but felt that too much credit was given him. I will say that there could not be enough credit expressed in words for his administration of that bank. As he often stated in recounting his experi- ences to me, he came to Grand Rapids as a farmer and went to the bank as such, or, as he expressed it, “right off the plow.” He began to check up at once and found that his superior officer, the President, owed the bank a great deal of money, not well secured, and he im- mediately realized that if he were go- ing to put the bank in shape, he could not have a superior officer over him as a large creditor of the bank. The an- nual election of officers was approach- ing and he canvassed the situation. Naturally, the old President had a great many friends and he found the directory evenly divided. Mr. Ander- son wished to have D. A. Blodgett head the bank as President, and he found that his vote was necessary to accomplish his purpose, and after ex- plaining the situation to him, Mr. Blodgett said, “Go ahead, Mr. Ander- son, I'll stand by vou even if I have to vote for myself.’ Mr. Blodgett was elected President and continued so for many years, even after he desired to retire and make Mr. Anderson Presi- dent. Mr. Blodgett’s name alone was a strong bulwark to the fortunes of the bank, After accomplishing this much de- sired change, Mr. Anderson went at various matters which had been sore spets in the bank for a long time. He told me of one instance of a note that was ragged with age, given by a for- mer cashier of the bank secured by stock in the Whitehall State Savings Bank. The obligor on the note had failed and was absolutely out of the question, and inasmuch as the White- hall State Savings Bank was still open, Mr. Anderson took the train to White- hall and went into the bank and looked around for two minutes and came back home. He called to his office the town trader, Charles Herrington, and asked him if he had anything to trade for the note and Herrington offered an equity in some property on Market street, which was accepted, and the bank cleaned up the mortgage and taxes on same and owned the property a few vears, and not only covered the amount of the note with interest, but a profit besides. A short time after Mr. Anderson made this trip to Whitehall and trade the Whitehall State Savings Bank failed with the resultant assess- ment on the stockholders, Another case that he told me about was that of a large manufacturing con- cern owned entirely by a man we will call Mr. Miller and his partner. They owed the bank $65,000 and kept a skimpy balance of cash on hand. Fin- ally Mr. Anderson went to the office of the concern one forenoon and said MICHIGAN that he desired to see the books. Mr. Miller replied that that could not be done, much to Mr. Anderson's sur- prise, who stated, “Why, we are in partnership with you to the extent of $65,000, and we are entitled to it.” Mr. Miller was a very talkative man and kept on talking, but still refusing, and finally, Mr. Anderson arose and said, “Tam going to lunch” and walked out. As scon as he had returned to the bank, there was a telephone call from Mr. Miller asking to come down and see him. When he arrived at the bank he said “Now, Mr. Anderson, I feel that I was not frank with you this morning, and I feel that you are en- titled to the information you wish. We have accounts receivable of $85,- 0CO, but $65,000 of it is owed the con- cern by my partner and myself. Mr. Anderson stated you could have knock- ed him over with a feather. He saw $65.000 of the bank’s assets blown up in smoke, but did not dare to lose his nerve for fear Miller would lose his and he said quietly, “Well, now, I am glad you told me this; I thought the money might be owing you by Tom, Dick and Harry in the North woods. and you might never get it, but there it is in one account and is perfectly good.” Miller continued by saying, “T'll tell you what we will do, we will pay you $5,000 on account and $5,000 the week after.” “That is very nice and will give our And Anderson said, directors greater confidence.” Miller did as he agreed, but the week after the second payment, he came down and wanted to borrow another $5,000, which, of course, Mr. Ander- son declined, and then Miller said, “The Old National Bank have been wanting some of our business. Would you care if we did some business over there?” and Mr. Anderson said, “On no.” After awhile Miller came back and said, “The Old National will take either all or part of the account. Would you mind if we changed?” and Mr. Anderson said, “Why, certainly not, half the account iis hardly worth while for either ourselves or the Old Na- tional to trouble about, and your deal is very large and the Old National is a large bank with a a large capital stock, and perfectly capable of hand- ling it, while our capital stock is small. You will get better service over there and we will part friends.” Then Mr. Anderson held his breath while checks came in on the Old Na- tional paying up the $65,000. In the meantime, he had not dared to tell his directors until it was all paid. Miller had got the money from the Old Na- tional on the representation that. his accounts receivable were customers’ accounts receivable, and a short time after they had taken over the account the bankers found the true situation and had Miller and his partner give a mortgage on everything they possessed to secure them. It might be said, how- ever, that the account with the Old National was finally paid in full and was a profiable one for them. Some time in the later years, Mr. Anderson was speaking before a luncheon club and Mr. Hollister was present, and Mr. Anderson was speak- TRADESMAN ing of competition in business and he Stated how friendly he and Mr. Hol- lister were, “Why,” he said, “Only last month Mr. Hollister got away six of our accounts and two of them we would have liked to have kept.” Mr. Anderson told this story about Mr. Miller one day at luncheon when Rev. J. Herman Randall was present. Mr. Miller had died a short time be- fore and when Mr. Anderson recount- ed the story, Mr. Randall spoke up and said, “I am glad you told me about that; Deacon Loomis is getting up a memorial service for Mr. Miller in our church, and I will suggest he ask you and Mr. Hollister to speak on the sub- ject, “Mr. Miller as a business man.” Claude Hamilton. — ++ > Proceedings of the Grand Rapids Bankruptcy Court In the matter of Grand Rapids Trunk Co., bankrupt No. 5749. The sale of assets las been called for July 18 at 2 p. m. at the premises formerly oceu- pied by the bankrupt at 225 Monroe ave- nue, The property for sale consists of brief cases, toilet Sets, traveling bags, suit cases, trunks, hand trunks, hand bags, hides, ete., all appraised at $2474.95. All interested in such sale should be pres- ent at the date and time above set forth, In the matter of Gerrit Van Lopik, bankrupt No. 5724, first meeting of cred- itors was held July 2. The bankrupt was present in person and represented by Jarrett N. Clark, attorney. Fred G. Tim- mer was present. Claims were filed only. Fred G. Timmer, of Grand Rapids, was appointed trustee: bond 31,000, $ank- rupt Was sworn and examined before a reporter. The meeting then adjourned without date. In the matter of C. G. Fleckenstein Co., a Michigan corporation, bankrupt No, o715, first meetin® of creditors was held July 2, at which time the bankrupt was present by Norbert Fleckenstein, presi- dent, and represented by Harris E. Gal- pin, attorney. Certain creditors were present in person and Harold H. Smed- ley, Alex Rogoski a'tnd Knappen, Uhl, Bryant & Snow, attorneys, appeared on behalf of creditors. Norbert Flecken- stein Was sworn and examined before a reporter. /After general discussion, Fred G. Timmer, of Grand Rapids was appointed receiver and his bond fixed at $1,000. R. F. Lingelbach Was sworn and examined before a reporter with refer- ence to alleged securd claim covering real estate; receiver instructed to investigate, Meeting adjourned without date. July 6. On this day the schedules, ref- erence, and adjudication in the matter of Rolland W. Tisch, bankrupt No. 5758, were received. The bankrupt is a land- scpae architect of Marne. The sched- ules show total assets of $380.12, (of which $100 is claimed exempt), and total liabilities of $3,063.48, listing the fol- lowing creditors: July 11, 1934 Tisch Auto Supply Co., G. R.- 729.78 Jonn Van Damm G B.... 20.00 In the matter of Cedar Springs Cream- ery Co, a corporation, Bankrupt No. 5917, final meeting of creditors was held June 11, at which time Fred G. Timmer, trustee, Was present and represented by Dilley & Dilley, attorneys. Bankrupt was present by Edward T. Bekkering and Ralph Bekkering, officers of bankrupt corporation, and represented by Warner, Noreross & Judd, atotrneys, Certain creditors were present in person and Hilding & Baker, W. G. Alway and G. R. Credit Men’s Association appeared on be- half of creditors. The trustee's final re- port Rnd account wks approved and allowed. The bills of attorneys for the bankrupt and for the trustee were ap- proved and allowed. An order was made for the payment of administration ex- penses, preferred claims and a first and final dividend to general creditors of 10 per cent. No objections to bankrupt’s discharge. The meeting adjourned with- out date and the files will be returned to the U. S, District Court. —_——_2s. 2? >____ Excess Productive Capacity One of the chief obstacles to a continued and rapid rise in com- modity prices in this country has been the existence of great excess productive capacity. There are evidences that this excess is being expanded in a number of indus- tries. The American Iron and Steel Institute yesterday announced that productive capacity for steel in- gots was expanded by 1.7 per cent. during 1933. It now stands at the highest level recorded. This vast productive capacity will naturally be brought into ac- tivity with any rise in prices, and thus tend effectively to check the advance. Weakening of NRA Price control devices will intensify this tendency. Ail Issues CONSUMERS POWER PREFERRED BOUGHT SOLD QUOTED Your Inquiries Solicited ROGER VERSEPUT & CO. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 Dr. 2 G. Anderson, G. R.. oe ee Berlin State Bank, mare. aR GS 3erlin Oil Co., Mame. 31.74 Blink Brothers, Marge. «6d ic Burrell & Goodenow, Marne____ 5.65 sutterworth Hospital GR . 9.25 Bultema & Molenkamp, G. R.____ 50.00 Dr @. D Crane G EH . ee 3.00 W 2 . , Christian Science Publ. Co., Boston 40.00 ty est Michigan Ss eo pubont, Mame 50.00 Id d ] 4 Hinkler Marne 50.00 Oo oo Service Station, Marne__ 16.00 est an argest bank G. R. Growers, Inc., G. R.___ -_ 470-90 ee Hilding & Baker, G) R._ i Saas solicits your account on Houghton Gardens, San Fernando, h b . oe eee cy 48.35 i Holland-American Seed Co, G. RB. 78.62 t 6s asis of sound poli- lonia Pottery Co., Ionia. |. 18.44 : Johnston Opucal Co, G; BR: 15.50 cles and many helpful Dr. Harry H. initon, G BR. 15.00 ‘ Or Miller G Ro 1506 es Dr. J. Miller, Marne. J 1008 servic Pe : Marne Drug soore, Marne 19.00 Ae ae kU ”lUg OLD Dr. Ward Moore, G. Bi 76.00 Perkins Nurseries G Ry 33.00 Pulverized Manure Co., Chicago 40.00 BANK K. O. Sessions, Pacific seach, Cal ae ee ee 4.75 ime t Section G oo 50.00 2 Downtown Offices Henry >. ____ Hear the cry of millions in want. It is the call of the Master urging us to action. ® a ry .. rq _% Housewives Know This, Too! That's why it’s mi make it stay in the meat. modern way to do it. WILLIAM doesn’t. meat where it belongs. never leaks, never leaves ghty important for you to protect that moisture... to KING WILLIAM Waterproof Fibre is the Many meat wraps suck out the moisture. It holds back the meat-water . . What's more, KING WILLIAM never sticks, a bad taste. KING . keeps it in the As a result, meats wrapped in KING WILLIAM retain their rich juices and taste better when cooked. That builds reputation for you. NEKOOSA - EDWARD Port Edwards, Wisconsin S PAPER COMPANY Sales Office, Chicago 208 So. La Salle Se. 12 MICHIGAN RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Rudolf Eckert, Flint. First Vice-President—Vincent Miklas, Manistee, Second Viice-President—O. A. Sabrow- ski,, Lansing. Secretary — Herman Hansen, Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Grand Still Following A Wrong Scent “We receive enquiries what the Na- tional Association is doing to help along chain store tax legislation. In our opinion, the National has made a mistake in remaining neutral on this” and so on for several paragraphs. This is another sample of “stop-the- other-fellow” on which I commented last week. The National has remained “neutral” because that seemed good policy. Secretary Janssen got into hot water when, during the National con- vention a year or two ago, he showed the unwisdom of such special taxes. But experience has amply demonstrat- ed the unsoundness of such legislation and how it quite promptly boomerangs on all grocers. Progressive grocers do not look to any such schemes to safeguard their prosperity, Instead they keep thinking up plans in advance of what any other fellow is doing—they lead, they do not follow. Incidentally, such grocers as do not work on similar lines are not salvageable in any case. It is part of continual trade evolu- tion that new schemes are hatched, tried, proved sound and retained or ditched and forgotten. All of these contribute to trade advancement, even when they fail. Two vears ago the super market overshadowed the hori- zon clear across the continent. It seemed as if the old order changeth again. But while apparently this was a new plan, examination showed it was sim- ply another angle to the age-old expe- riment to succeed by selling goods below cost—and it failed accordingly. Now we have comments from Los Angeles, where such sufferings are the order of the day in the food business. This is to the effect that nobody joins in the weeping, wailing and gnashing of teeth on the part of manufacturers and others who have lost not only their shirts but their nether garments as well through failures of such enterprises. Well, of course not. Business is much too busy to stop and cry over anyone’s spilt milk; and weeping would be sheerest waste anyway. For plans and schemes which are successful take care of themselves and set a pace which keeps the rest of us humping to follow —unless we, too, are of the alert ones who set paces for ourselves and others. There is, in fact, no time to waste in vain regrets. The words: “Push. If you can’t push, pull. If vou can neither push nor’ pull, please stand aside, for we must pass on.” There are no signs that this basic condition of business is passé, nor that anyone can safely forget it as yet. There are plenty of signs that grocers and others who continue to work hard strictly on the plan they have each mapped out and who do not depart therefrom except on sanely reasoned TRADESMAN July 11, 1934 conclusions—those are the men who will weather any of these storms and be on hand _ hereafter, sitting pretty while the wishful thinkers continue to be eliminated. There is just no substitute for hard work, hard thinking and sound logic in business plans—not yet, anyhow. That grocers can not abandon the closest thinking on any part of their business is indicated by the following from the AAA statute: “It is hereby declared to be the policy (to) establish prices to farmers at a level that well give agricultural commodities a purchasing power with respect to articles that farmers buy equivalent to the pre-war period, August, 1909-July, 1914.” Business other than ours took this plan so enthusiastically to heart when NRA _ was instituted that prices ran completely away from anybody's buy- ing power, with result that gains were Foods are too open to competition, the business — thanks be — is so unprotected and so essentially free that this pitfall has been avoided so far, San Francisco barbers, for example, advanced price of hair cuts from 50c to 65c. Rather promptly they found themselves starving to death for want of work. Astonishing how long a man can go minus a hair cut when money is scarce or when—probably more im- portant—he feels that an advance is Hair cuts have been restored to 50c and barbers are eating again. again lost—or worse. an imposition. careful to reduce prices on long-margin items to offset the full 6 per cent. on basic staples, because 6 per cent is far more than Grocers will be they have had on such items for years. Wise merchants will always strive to give the consumer a square deal—for seli-interest if from no higher motive. For it remains true that “You can lead a horse to water, but you cannot make him drink.” You can set the price of hair cuts at a dollar a throw, but to get men to buy them on that basis is something else again. And nobody ever made anything on merchandise. regardless of margin, until he sold it. North Dakota is in the limelight. 3ack fifteen vears ago it tried all kinds of socialistic state-financed-and-man- aged schemes —and pretty promptly went broke. Now it has a moratorium for its farmers and merchants, de- signed, no doubt, for somebody’s re- lief. Well, when the moratorium was proclaimed, “many farmers who were able to pay felt they were relieved of the obligation. ‘Bill paying became un- fashionable.’ Without colléctions, merchants could not pay manufactur- ers and wholesalers. So the governor had to extend the moratorium to mer- chants’ debts. Then sources of sup- ply outside the state refused to sell North Dakota merchants except COD. How can a.credit store buy for cash when its customers do not pay it? I condense from Wisconsin retail Bulletin, published by the Wisconsin University; and Wisconsin is not a state which is exactly “agin” farmers. But it all recalls my visit to Bis- marck, capital of North Dakota. That is a little two-by-twice town in which I had all day to spend. I thought I’d like to visit the capitol and other state buildings. So I asked where they were, since I did not see them. They were then pointed out to me, lying a mile or more out in the prairie. Being a good walker, I went to see them, though they proved to be exceedingly com- monplace. I found the official population en- sconced, each of whom had to walk or drive or otherwise navigate back to the village for meals and bed. It was simply another bit of the delusion of grandeur with which the state had undertaken to set the world right eco- nomically. The legislators were firm in the conviction, apparently, that the state was to grow so rapidly—and the “city” with it—-under the impetus of state-managed banks, elevators and other enterprises—that soon the official buildings would be within the extend- ed metropolis. That was fifteen years ago. Possibly Bismarck is now more than a fair sized village, but I question it. And it seems clear that the state has learned nothing from its experiences. Let us plain, everyday grocers not be as blind to the teachings of experience. Let us keep our feet on the ground of fact and have in mind the customer human nature with which we have to deal. That has not changed even lightly. Being under heavy pressure to-day, we need to think of it more attentively than usual. And let us recall, in face of experi- ments, that “the best laid plans of mice and men” often work out in strange ways—far other than expected. Paul Findlay. -——- == «a Goodwin Plan Died a Borning One does not hear so much these days of the Corporation, which started out like a house afire, and which threatened to eat into the dwindling profits of the retail grocers of the country. The country was blanketed with salesmen and many housewives were induced to sign up, so that their churches could get the 2 per cent commission on sales which was promised to secure their adhesion to the plan. According to the St. Louis Better Business Bureau than 3,000 women in that city were signed up, but evidently there is a fly in the ointment as far as St. Louis is concerned, for the local manager recently resigned and in doing so, spilled the beans. He told the Better Business Bureau that his primary reason for resigning was because it took such an inordin- ately long time to get from the cor- poration the frequently promised list of nationally advertised products. An- other reason was because the list when issued contained items not in keeping with the quality and class of merchan- dise the home office of the corporation promised. Goodwin more One of the inducements held out to the housewives was that they would be able to obtain nationally advertised goods, on which the 2 per cent. com- mission would be paid for the benefit of the churches. A list of these goods was promised at an early date, the first promise being that it would be issued last October. This date was put off until December 1. But the list was only issued a few weeks ago. According to the Better Business Bureau, which has a copy of this list, it does not contain the names of the type of products promised by the Good- win Corporation. It is probable that manufacturers of nationally advertised food products. were backward about taking on this plan as they were afraid of the reaction from their regular gro- cery distributors who would be seri- cusly affected if the plan should be successful. The bureau states there has been a rising tide of resentment among the women workers in this deal in St. Louis and this has made a material change in conditions in St. Louis so far as this plan is concerned. Why Storage Egg Lacks Taste of Fresh Egg The secret of why storage eggs com- pare unfavorably with fresh eggs has been revealed at last. Scientists of the Department of Agriculture have found that an egg deteriorates in storage be- cause it is digesting itself. For years food chemists have sus- pected that trypsin, one of the enzymes present in the pancreatic juice of the human body, was present in egg white. Recent experiments have shown the existence of this enzyme in egg white. In the human body the function of trypsin is to digest protein foods. Pre- sumably that is what it does in the ege white. By this action it is believed to be responsible for two of the changes which take place in eggs under storage —— a weakening of the membrane around the yolk, causing it to break more easily, and an increase in the amount of thin white. The search for trypsin in egg white was hindered by the presence of a sub- stance which inhibits further action of the enzyme. Consequently tests of mixed thick and thin egg white have failed to show the presence of trypsin. It was necessary to separate the two kinds of egg white before trypsin was found in the thick white. The investigators checked their con- clusions by puching a small hole in a fresh egg and injecting trypsin into the thick white with a hypodermic needle. Within a few hours, fresh eggs so treated took on the characteristics of eggs which had been stored for several months. Now that the cause of the change in storage eggs is known, investigators are working to find a remedy which may be put into use commercially. - oe BP Germans Suggest Barter Trade An offer to barter German manufac- tured goods for American dried and fresh fruits is being studied by impor- ters. A large German exporting and importing establishment, in a letter to the National Council of American Importers and Traders, Inc., proposed that German-made china and glassware and household utensils be exchanged for dried apricots, California walnuts and for fresh oranges. Foreign trad- ers were mainly interested in the pro- posal because they said it indicated the extremes to which German producers are being driven in attempts to main- tain their trade in the face of exchange restrictions. ede Life is a mystery. Jobs to sustain it. 1s another. = i naneeeas i SS ee See on * Ae aA 3 | i a = “he conmeeaas _— July 11, 1934 MEAT DEALER The Meat Department in the Retail Grocery Store* In the years gone by, it was an established consumers custom to select some one retail grocery for their gro- cery requirements and to select some one retail meat dealer for the requirements. These two divisions of retailing of food were considered two separate and distinct functions. The grocer usually was a specialist in his particular line, and the meat dealers, as they are now commonly were known as butchers and were highly trained in the home processing of meats. The butchers frequently either did their own slaughtering or had some local slaughtering connections—but ordinarily dressed their own meats, made hams, bacon and dried beef and theirs was a vocation requiring years of experience to master, The large packing industry has year after year progressed in the develop- ment of processing meat products of high and uniform quality and have been selling, through advertising methods, the idea to the consuming public that they should buy their meat products by brand. This has resulted in gradually eliminating the functions of the old time butchers and greatly re- ducing their numbers. during the course of time. One or two competent and experi- enced meat cutters in almost any sized meat market are able to prepare cuts, grind sausage and beef, and arrange meat known, same in an attractive manner in mod- ern refrigerator show cases, that re- quires no meat cutting experience to sell ‘to the consuming public. This evolution in the retailing of meats has made it possible for large rétail grocery establishments to in- corporate meat departments in connec- tion with their grocery business and has been the means of educating the consuming public to insist on the “One stop food service.” This change brought about as a trend of the times has made it possible for grocers to increase their volume sales with comparatively small addi- tional overhead. This diverision of the meat business to combination stores, has made it necessary for many meat markets doing a strictly exclusive meat business to either tie in with a grocery store or add a grocery department to their meat business. This situation has resolved itself to a condition that exclusive meat markets and exclusive grocery stores are on the wane and about the only places exclusive meat markets are able to continue successfully, are in the met- ropolitan centers and even there their numbers have been greatly reduced. According to statisticians, a success- ful retailer should do at least $40,000 te $50,000 volume per year in order to be competitive with the modern meth- ods of merchandising and ordinarily a meat department should yield at least 25 per cent. of the gross volume. *Address delivered at annual convention of the National Retail Grocers Associ- ation by Gerritt Vander Hooning, of Grand Rapids. MICHIGAN It is highly essential for the propri- etor or manager of combination stores to familiarize himself with the various grades of meats, in order to buy intelli- gently and in order to maintain the grade standards required by the av- erage trade. In so doing, the success of a meat department is not depend- ent entirely upon the ability of the meat cutter in charge of the depart- ment. Some grocers have endeavored to meet this situation by installing a re- frigerator case, buying their meat cuts from source of supply catering to pre- pared cuts and permitting any of the clerks to wait on their customers for meats. This system in my estimation can be no more successful than it is for a meat market to install a few grocery items and expect to get grocery volume. It just isn’t in the cards. The consuming public today, ordi- narily confine their purchases to the stores displaying attractively a {ull Gerritt Vander Hooning variety of food items and green stuffs and about the only time they deviate from this practice, is in cases of emer- gency only. For this reason, in my opinion, it would be extremely illadvised to com- pel the retail food industry to operate under two codes, with a separate code for meats only. However, it is my contention that every food distrib- utors code authority should have a meat representative, in order that meat problems may be handled in an intel- ligent manner and that code author- ities may have the privlege of com- petent counsel pertaining to meat prob- lems. The wholesalers of every code au- thority are privileged to have an inde- pendent wholesaler rerpesentative, a voluntary group representative, which is merely ‘another wholesaler and the retailer-owned representative, giving three representatives to the wholesale division on local code authorities, while the retailers are privileged to have but one independent retailer and one chain retailer, with no representation for the retail meat function. I respectfully submit this thought for your consideration. TRADESMAN THIRD ERA OF PROSPERITY Fruitport Now Faces Renewed Activ- ity and Usefulness Fraittport, july 3 — On July 11, Michigan’s newest and finest highway will be formally opened to traffic, at Fruitport, lying at the center of the thirteen miles composing the new “Airline” M 126, connecting US 31 at Muskegon Heights with US 16 at Nunica, and reducing the distance be- tween Grand Rapids and Muskegon four miles, or approximately ten per cent. To the motorist traveling be- tween Grand Rapids and Muskegon, this means a saving of ten per cent. in oil and gas and car expense, a saving of at least twenty per cent. in time re- quired, and an unknown but large in- crease in safety by reason of the high class of engineering and construction used. A right-of-way one hundred and twenty feet in width nearly the entire length, with corresponding wide shoul- ders. gracefully rounded to the bot- tom of the drainage lines fifty feet from the center line of highway, its long sweeping curves in high speed terri- tory, all insure a maximum of safety from an engineering standpoint. Con- structed at a cost approaching the half million mark, it can be conservatively stated that the saving to motorists us- ing the highway will equal the cost of construction at the end of a six vear period, Fruitport, which is to be the scene of festivities in connection with the for- mal opening and dedication of the ‘Air- line,” has twice ridden the crest of pop- ularity during its existence of three- quarters of a century. Laid out as a village in 1868, its natural advantages as a resort region were quickly recog- nized by a group of Chicago capital- ists and in 1869 plans were under way for a great hotel. In 1871 a well was drilled on the Pomona House property, which produced fine mineral water, ri- valing the noted resorts of Europe, and claimed to be superior to many of the famous springs and baths of this coun- try. A large two-story bath house was erected and on July 1, 1871, the Po- mona Hotel and mineral baths were opened to the public by the Magnetic and Sulphur Springs Co. and Fruitport was widely heralded as a health resort. The company had purchased thousands of acres of land around the head of Spring Lake and in Fruitport village and the future had a rosy hue. The Magnetic and Sulphur Springs Co. had a capitalization of $500,000 and other financial interests were casting longing eyes toward the new health resort. Rumor says that Cyrus H. McCor- mack, of Chicago, was about to invest $50,000 in Fruitport when the great Chicago fire caused him and others to make other use of their funds. Later in the decade the Pomona Hotel was destroyed by fire and with it went Fruitport’s dream of a great health resort. In 1879 the blast furnace of the Spring Lake Iron Co, was erected and this kept the community on an even keel until the day of the electric rail- way service. At the beginning of the twentieth century there flashed across the horizon of our country the meteoric period of short line electric railway transportation. With the coming of the G. R., G. H. & M. Electric Railway and the build- ing of its great power plant, shops and pavilion in Fruitport, the future held new hopes and ambitions and our com- munity was again riding the crest of the wave. Not as a health resort, but as one of the playgrounds of the Na- tion. That famous seven mile “smile” of Nature must have originated among the stately pines and oaks of Pomona Park, as witness the thousands of peo- ple who flocked here in numbers which taxed the capacity of the railway and of the two steamers which plied the waters of beautiful Spring Lake be- tween here and Grand Haven. This continued for a decade or more until 13 the automobile began to swiftly assume popularity and to rapidly encroach up- on the interurban field. As the auto increased in numbers and popularity, a corresponding decrease was noted in interurban traffic. Owing to a system of highways which at that time did not appeal especially to the automobile driver, this new type of transportation was largely diverted around us on the better highways. With the passing of the electric railway service ‘in 1928, Fruitport’s sun again passed under a clouded sky. The iron works having suspended operations previous to the kaiser’s war, we were left with no in- dustry and a hit and miss system of private transportation which worked a real hardship on many of our citizens who depended upon the shops of Mus- kegon and Grand Haven for employ- ment. However, faced with a serious situation, but determined to make the best of it, a meeting was held in Fruit- port on April 12, 1928, less than a week after the interurban ceased operations, which was largely attended by state and county officials, representatives of the Chambers of Commerce of Muske- gon, Grand Haven and Grand Rapids, city commissioners, boards of super- visors of Muskegon and Ottawa coun- ties and the public at large. At this meeting, universal approval was given for the building of a ribbon of concrete where bands of steel had formerly lain. The remainder is familiar to all, and what appeared to be a misfortune in 1928 has been turned into a valuable asset in 1934, and to-day’s sun is shin- ing upon Fruitport from brighter, fairer skies. But a word about our plans for the present and future. Our citizens are awake and determined to make the most out of this new deal. An Im- provement Association has been organ- ized which should and will have the Support of our people one hundred per cent. The “Magnetic and Sulphur Springs Mineral Well” within twenty- five feet of the Airline right of way in the center of town, has been put into commission and its health giving water is free to all. But the real and imme- diate purpose of the Improvement As- sociation is to install as soon as possi- ble in Pomona county park the finest rest found in any park in Western Michigan. Part of our park has been set aside as tourist camp, and close by is a well of excel- lent water for those who do not prefer the mineral, Come to Fruitport on July 11, with a well filled basket and remain all day to the basket picnic, attend the dedication of the “Airline” road at 5 o'clock, and to complete the dav take in the big community dance in the pa- vilion at night, the proceeds of which go to the rest room fund. Get your tickets early. With the completion of the new highway Fruitport, “The Eden of a Nation’s Playground,” is within fifteen minutes of Muskegon, forty-five min- utes of Grand Rapids and ten minutes of Grand Haven. We invite the public to look our town over with a view to residence with us. We have three and one-half miles of well lighted and side- walked streets. We have an abundance of beautiful trees. The head waters of Spring Lake project well up into the system of rooms to be corporate limits of the village. We have a splendid twelve grade high school with competent teachers, and we have a high school orchestra of which the community is justly proud. We have church facilities with a wide- awake Ladies Aid. Come and abide with us, “Near to Nature.” Vincent A. Martin. The above article was written for last week’s issue of the Tradesman, but was, unfortunately, omitted. —_~+-- Invention put many out of jobs. An- other invention is needed to put them back to work. ei Benito semen 14 HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Monthy Reports From Officers of State Association When we congress President Schantz started for the 1934 of the National Retail Hardware Asso- ciation, held in DesMoines, Iowa, the week of June 18, I expected to have a little vacation, but I found a sched- ule laid out for me that kept my “nose to the grindstone” throughout the en- tire week. Convention sessions started every says: annual at 9 a. m. and closed at 5 p. m., day. But before the session opened and after they closed there was a con- tinuous series of committee meetings. some starting as early as 7 o'clock in the morning, others continuing on into the night (without refreshments). I have attended many National con- gresses, but none that seemed to bring up so many questions and so many dif- ferent points of view. Managing Di- rector Sheets had laid out a program which went right to the heart of every problem. Instead of the usual talks, the principal speakers were asked a series of questions which they were expected to answer. This ordeal over, he was “on the spot” to answer free- for-all questions from the floor. When I say it was a “hot spot” I know what I am talking about because I had been assigned “Operating Problems Under the Code” and consequently made a bright and shining target. Due to the fact that I had contacted nearly 100 Michigan dealers, either by mail or directly, I was pretty well prepared for anything that might arise. I want to pay my compliments to President E. W. Peterson, of Florence, Wisconsin, for his fine work in main- taining free and open discussion and in helping to bring out definite conclu- sions on all subjects considered. I enjoyed the congress, the warm hospi- tality and fine entertainment provided by our Iowa hosts. We will be happy to welcome them next vear. Michigan Gets 1935 National Congress At the June board meeting it was decided to extend an invitation for the 1935 National congress to meet in De- troit next year. This will be the third time Michigan has entertained the con- gress. Michigan appreciates the honor extended them, realizes its responsibil- ity in providing interesting entertain- ment, convenient working arrange- ments and will leave no stone unturned toward making the 1935 congress one long to be remembered by visiting delegates and our own members. Sales Tax—Tax Exempt Sales. In the June Michigan Merchandiser men- tion was made of Judge Miller’s deci- sion exempting from the sales tax all articles purchased by the manufactur- er, wholesaler or retailer which go into or form part of articles manufactured for resale. The suggestion was made that deduction should be made on the sales tax report for such sales, making the deduction on line “E” of the monthly report. In order to protect ee it itn MICHIGAN the dealer in case Judge Miller’s deci- sion should not be upheld by the Su- preme Court it would be advisable to use the following statement on in- voices, using a sticker, rubber stamp or typed. “Tax Exempt Sales—A decision of the Wayne county Circuit Court has held sales of tools, materials and sup- plies, to be used in the manufacture of merchandise destined for resale, are not taxable under the Michigan retail sales tax act. Under this decision we are at present filling this order without addition of tax. We reserve right to invoice for tax if this decision is re- versed on appeal.” Judge Miller's decision, as referred to above, will not be tried by the Su- preme Court until some time in the fall. New Sales Tax Form. New sales tax report forms prepared by the State Board of Tax Administration will go to all tax payers by August 1. The new blanks are in booklet form and contain returns for each month of the year. The booklets resemble a large check book, and it is important that they be kept, for each return is dated and has a stub for the tax pavers rec- ord. The booklets are not transfer- able. Sale of Prison Twine. Many ques- tions have been received concerning the sale of prison twine. The sale of twine is subject to the farm equipment code as to the sale price but we are in- formed by the farm equipment code authority of the Western division, lo- cated in Chicago, that, as the season has advanced so far, there will be no effort to enforce the resale price pro- twine. The sale of prison made twine is legal in such states as have subscribed to the “Prison Labor Compact of Fair Competition” which compact Michigan State Industries — that is, the state prison — have signed. The plain meaning of this is that it is entirely legal for Michigan dealers to sell Michigan prison twine and_ that there are no restrictions as to the estab- lishment of resale prices for this season. Peddler Ordinance. Attempts have frequently been made by cities to con- trol peddlers or house-to-house can- vassers through city licenses. Many of these regulations have been held by the courts to be discriminatory and un- fair or unenforceable. A new type of ordinance has been passed by some cities, carried to the United States Cir- vision on cuit Court of Appeals and declared constitutional which will effectively control this problem. The ordinance is as follows: “The practice of going in and upon private residences in the city of (name of town) by solicitors, ped- dlers, hawkers, itinerant merchants and transient vendors of merchandise, not having been requested or invited so to do by the owner or owners, occupant or occupants of said private residences, for the purpose of soliciting orders for the sale of goods, wares and merchan- dise, and/or for the purpose of dispos- ing of and/or peddling or hawking the same is hereby prohibited, declared to be a nuisance and punishable as a misdemeanor.” The ordinance would. of course, apply to local merchants as well as anyone else but it should not be difficult for the average merchant TRADESMAN to secure permission to call on present or prospective customers. Several cities have adopted similar ordinances. National Congress Action. Read the July issue of the Hardware Retailer. It contains the annual cost of doing busi- ness survey, also the actions of the National congress recently held in Des Moines. At that Congress, among other important actions, it was decided to continue the price competition work; to give publicity to such manu- facturers’ sales policies as were detri- mental to the interest of the independ- ent hardware retailer: specific sugges- tions as to the elements to be included in a “cost base” proposal for further defining the “loss limitation” clause in the Retail Code. The present “cost base” which provides that goods shall. be sold for not less than 10 per cent. above the cost, does not give us suf- ficient protection as the cost plus 10 per cent. on syndicate purchases will sometimes be less than the inde- pendent retailers’ cost. Death of John C. Fisher. As this issue of the Merchandiser was pre- pared word came of the death of John C. Fischer, of the Fischer hardware, Ann Arbor. Mr. Fischer was one of the earliest and strongest supporters of the Association, was President in 1918. His high business principles and fine character made outstanding the name of John C. Fischer in commer- cial and civic life. Mr. Fischer is sur- vived by a daughter, Mrs. A. Marin, of Ann Arbor. News from Mr. Moore. Our Treas- urer, William Moore, suffered a severe accident through a gas explosion while opening his summer cottage. He is slowly recovering from the effect. but cannot be around for some time. Mr. Moore requests us to thank his many friends for their thoughtfulness in writing him. Investigate Before Investing. Write your association if approached by rep- resentatives of the following compa- nies: Affiliated Uncl. Loan & Fnance Co. Evanston, Ill. Birdsell Loan & Finance Co., Evan- ston, Ill. Bronx Spec. Supply Co., Chicago. Bulls Eye Service, Atlanta. Dunn's Service, Waco, Texas. Liquidation Corp. of America, Chi- cago. Royal China Co., Inc., Sebring, O. Wm Spencer & Son, of Armada, write: “We have made a settlement with the company we wrote you about. They have accepted our offer. This was accomplished largely through your efforts and, in this letter of ap- preciation, wish to thank you very very much for your trouble in our be- half. This is the first occasion we have had help from the hardware asso- ciation in a matter of this kind. It proves to us that we are able to get co-operation from the association at any time and that it is a very beneficial July 11, 1934 organization to us.” Thanks, Mr. Spen- cer, Harold W. Bervig, Sec’y Mich. Retail Hdwe. Ass’n. —_——>> > He Shall be Like a Tree There's a something in a tree Mayhap ever mystery But I dearly want to know Why so different they grow Working each in varied way How to magnify their day. From the tropics to a land Where the snows forbid a stand Greater beauty some attain Anywhere in their domain: some for fruit and others fire Some for wood the crafts require. While so useful trees may be Love we still variety In the foliage they bear In the royal crowns they wear; Evergreen, deciduous Are alike both glorious. Still [ feel in trees abound Purpose, wisdom most profound; That their lives depict to man So vicarious a plan He could wish eternity Keep him growing like a tree. Charles A. Heath. 2.22 Radical NRA Changes Loom It is now regarded as a certain- ty that radical modifications will be made in the NRA experiment, should it be continued beyond its statutory limit next June. Even the staunchest defenders of the experiment now hold basic changes in the organization neces- sary. General Johnson is reported in favor of liberalization of the whole set-up, through substitution of a high court of commerce for the present organization. Donald Richberg, counsel for the NRA, seems inclined to a greater degree of supervision over co-operation in industry, in view of the attack on “‘weak public reg- ulation” in his Fort Worth speech on Thursday. Mr. Richberg’s views are being scanned carefully. He heads the co-ordination com- mission just appointed by the President, which presumably will draft new NRA legislation for pre- sentation to the next Congress. — ++ Seasonal Business Trends Business indices now available indicate that the seasonal reces- sion this year was abruptly inten- sified this week, after a very gen- tle start in the last half of June. Steel operations, automobile manufacturing and certain other activities began to taper in the sec- ond half of June. However, the fact that car loadings rose during this period, and attained a new high for the year in the week end- ed June 30, reflects continued ac- tivity in many directions, especial- ly retail trade. With the strike threats Past, so that steel operations have been cut almost in half, and with sharp curtailment at textile mills and other plants, the holiday week witnessed a very severe contrac- tion in activity. A material upturn is not widelv anticipated until the second half of August at the earliest. 342 Market Street, S. Ww. SHEET METAL PRODUCTS ROOFING and FURNACE SUPPLIES — CONDUCTOR PIPE and FITTINGS EAVETROUGH — TONCAN IRON SHEETS THE BEHLER-YOUNG CO. — Wholesale Only — Grand Rapids, Michigan ie ie duly 11. 1934 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C, Grant, Battle Creek, First Vice-President—D, Mihlethaler, Harbor Beach. Second Vice-President—Clare R. Sperry, Port Huron. Secretary-Treasurer—Leon F. tosa- crans, Tecumseh, Manager—Jason E. Hammond, Lansing. New Price Policy Has Restored Nor- mal Set-up Through two orders revising its pre- vious price policies, NRA has re-estab- lished normal competitive conditions in industry and at the same time protect- ed business against a wave of destruc- tive price-cutting, George A. Renard. secretary-treasurer of the National As- sociation of Purchasing Agents, indi- cated last week in a bulletin to mem- bers. The two orders were the June 8 announcement barring _ price-fixing clauses from codes and the President's executive order of June 29 permitting bidders on government contracts to quote prices 15 per cent. below those filed under codes. “The June 8 order applied directly to price-fixing clauses in pending codes,” Mr, Renard explained, “but also provided that divisionai adniinis- trators should negotiate with Code Authorities for the modification of sim- ilar clauses in codes already approved. “This new price policy, wholly sound, was not welcomed enthusias- tically by price-fixing advocates. Their attitude was normal and naturai. for to feel otherwise would be an admis- sion that their theories had been harm- ful rather than helpful. Consequently there was no great rush to put the new price policy into effect in the 400 ap- proved codes and it became necessary for the Government to act to make the new rule effective and release the brakes being applied to recovery by restrictions and limitations. “That was done by the President’s order of June 29, which is, in effect, a blanket amendment of all codes. “The order creates an area of price competition (with a maximum of 15 per cent.) for all governmentally used materials, and permits any bidder to operate within that 15 per cent. area of price competition without advance notice to his competitors or the Code Authority of his industry. It also com- pels any one making use of this area of competition to file that price with the Code Authority after Government bids have been opened. As practically all materials—raw, agricultural and manufactured—are now being pur- chased by governmental agencies, either for regular use or for relief or recovery activities, this order applies to almost all codes, but it will be particu- larly effective in protecting govern- mental and industrial purchasing power from unnecessary price advances. “Tt is well to keep in mind that the 15 per cent. leeway in competitive prices is a maximum figure; it is not mandatory, and reductions made un- der this authorization may be any fig- ure up to 15 per cent., or there may be no reduction at all. In addition, the order is not intended to create a de- moralized price situation or to permit destrucive price cutting and General Johnson is expressly directed to pre- vent any such result. He may reduce this area for price competition in any MICHIGAN particular trade or industry but in no event to a tolerance of less than 5 per cent.” The effect of the latest order, Mr. Renard added, will be to force those having codes to weigh the advantages and disadvantages of their old code provisions against the advantages to be gained by adopting the new price policy of NRA and amending their codes to conform to it. “Those having the old code provi- sions find that in the new price policy,” he continued, “the Government asks for constructive competition, but express- ly prohibits destructive price cutting, and will immediately move to prevent it by establishing minimum prices in an emergency. Very few of the adopted codes have this protective provision, and the new order creating areas of price competition, with a minimum of 5 per cent. leeway in competitive prices, makes the new NRA price policy the more attractive.” The same men who forced into codes their theories that recovery and price stabilization could be aided by restric- tion of production or destruction of surpluses will oppose the new policy of NRA, Mr. Renard predicted. “President Roosevelt, General John- son, Leon Henderson, Dr. Lyon, Dex- ter Keezer and all NRA executives,” he concluded, “will probably be con- fronted with resistance to the new policy as strong as the pressure that caused the adoption of the discredited restriction policy. We may have a considerable period of doubt and hesi- tation over recovery if this influence or pressure is not offset by the support of those business men who know that the new price policy is the only one under which we may retain free competitive business without Governmental con- trol or regulation.”—-_N. Y. Times. -—_-_-2eo-2oe-2_____ NRA Changes Coat and Suit Code NRA officials at Washington have returned the Coat and Suit Code to the Code Authority at New York City with a number of revisions indicated. The change in the trade practice pro- visions regulating group buying at- tracted marked attention and protests that the alterations would affect the stability of the market were wired to Sol Rosenblatt, divisional NRA admin- istrator, by the Industrial Council of Cloak, Suit and Skirt Manufacturers and the Merchants Ladies Garment Association, The NRA version re- quires that no goods be shown in groups unless a representative of the manufacturer be present and that no merchandise be shown to a_ group simultaneously by two are more man- ufacturers. The cloak groups felt the charges were made in the face of an agreement with retailers, prior to the hearing on the code. —_+--___ $3.75 Dresses Led Label Sale Firms making dresses up to and in- clusive of the $3.75 price line, repre- senting 34.88 per cent, of the number of firms in the industry, took 59.32 per cent. of all the NRA dress labels in the period from Jan. 8 to June 30, ac- cording to a report issued by Charles Elfelt, vice chairman of the Dress Code Authority. The $3.75 dress group was the largest single user of the insignia, taking 21.68 per cent. of the total. The TRADESMAN makers of $4.75 dresses came next with 14.51 per cent. In excess of 47,000,000 labels were sold during the period by authority. 15 Employes who are fired by enthusi- asm and a desire to succeed always have a decided advantage over those fired by the boss. MICHIGAN BELL TELEPHONE co. summer, banish worry your vacation. MICHIGAN OFFERS ALL FORMS OF LAND AND WATER SPORTS Speed-boating, sailing, canoeing or swimming... sun- bathing on sandy beaches . . . olfing oa beautiful courses or camping, hiking and fishing iu che solitudes of towering forests . . . whatever your favorite sport, you'll enjoy it in Michigan. Michigan’s tourist and resort business brings large sums of money to the state each year. It provides employment for thousands, and greater alae singe for all of us. We can increase that business telling out-of-state friends about Michigan’s vacation advantages and by spending our own vacations here. And, no matter which part of Michigan you visit this 5 telephoning home and office for reservations, or to tell friends you are coming. Long Distance calls will add but little to the cost and much to the enjoyment of frequently. Call eat urther by Insure your property against Fire and Wind- storm damage with a good MUTUAL Com- pany and save on your premiums. 320 Houseman Building THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION Grand Rapids, Michigan HOTEL DEPARTMENT Scenes and Incidents Enjoyed at Mount Wilson Mount Wilson, Calif., July 7—On frequent occasons I have been delight- fully entertained by Miles Wilkinson and his charming wife at their delight- ful home in Glendale. Now I could tell you a lot about this particular in- dividual, all of which would be inter- esting, for the reason he is a Michi- gander, and was originally a resident of Muskegon, and an intimate of the Barneys and afterward of Edward R. Swett, all of whom operated Hotel Occident at one time or other. It was through the latter I formed Mr. Wil- kinson’s acquaintance and it has ex- tended over a considerabl period. At one time he was connected with the Muskegon Electric Co.. moving to South Chicago, engaging in ship-build- ing, but some thirty odd years ago, be- came associated with Hotel Sherman. Chicago, where he continued as chief engineer for twenty-eight years, being pensioned for long and faithful service. It was during his connection with the Chicago Caravansary that the rebuild- ing of that institution occurred, and also numerous additions and improve- ments of more recent years. Upon his relief from active duties at the Sher- man, Miles removed to Glendale, ac- quired his beautiful and substantial home, took up golf playing, became an active member of the local Muskegon society, and entertains scores of Mich- iganders who make pilgrimages to the aforesaid home. Mrs. Wilkinson co- operates with him enthusiastically in his efforts to dispense happiness to so- journers from the Wolverine State and I have been the recipient of many of these acts of kindness. Every time I return to Michigan, and especially Muskegon, I am asked for first-hand information concerning these good people, and it affords me pleasure to advise such inquiring friends that last week I paid them a visit and found them both in good health, and enjoy- ing California to the utmost. Here I am at Mount Wiison, as I stated I would be in my last communi- cation, with my good friend Dr. Moore, ostensibly for a ten day visit, and to assist him in entertaining about two scores of boy students who have come up here for their summer vacation, a full account of which I will] give you in my next. I am somehow getting the “cart before the horse,” but as I had before visited Wilson and “blown off the foam,” as it were, I promptly ac- cepted a bid from my good frend, the doctor, to make a side trip to the “Rim of the World,” which sounds somewhat grandiloquent, but we have to pardon the average Californian’s exuberance of fancy when he gets to naming things; he has so many valid excuses, you know, for the exuberance. In the first place it is a mountain drive which is said to be the finest in the state. I have seen may of them but I am not fortified for discrediting this claim. Always there is a constant tide of travel along the San Bernardino mountain range. Of course it is mainly by automobile, but occasionally there are horseback riders, farm wagons and pack mules. No onting in Southern California, they all claim, is more cher- ished than this. The San Bernardino Sierra is the first evidence of Califor- nia mountains when you come by any of the Southern lanes of travel, rail or otherwise. On the one side lies the desert, on the other the land of “sun- shine and roses,” we read and hear so much about. The San Bernardino range has a general elevation of some 6,000 feet, with numerous peaks ranging from 2,000 to 5,000 feet higher. Like all Southern mountains the lower ele- vations are furred with the shaggy, MICHIGAN perennial green of chapparral, but the canyons and higher altitudes carry a more or less heavy growth of ever- greens that flourish so heartily on the Pacific slope. Mingled with these evergreens are old oaks, gnarled and weather beaten. Much of the timber, happily, is as yet undisturbed by the woodman, but forest fires have taken their toll. It belongs to the Angeles National Forest which includes Mounts lowe, Baldy and Wilson, and among its manifold attractions is its profu- sion of flowers. Now the “Rim of the World” comprising a trip of about 100 miles from San Bernardino, and can easily be accomplished in a short day for the ordinary travelers who are look- ing for scenery purely, ard not making scientific observations. I saw it all ina few hours, and am mighty glad to have had the chance. If one has a car and wants to remain tonger, the accommo- dations and opportunities are always there, and the trip is sure worth while. It was in the middle of the forenoon of the day we left Mt. Wilson and made our preliminary move from San Bernardino. The Sierras stood out be- fore us clear cut, and there was Ar- rowhead to guide us—a colossal arrow- point impressed upon the mountain- side, which has taxed the wits of legend-makers, to discover how it ever got there. In reality it is only a case of peculiarity of the soil which difter- entiates the vegetation which pre- vails around it. Here we found Ar- rowhead Hot Springs, where we par- took of luncheon, turned toward Wa- terman Canyon, and for a couple of miles followed a refreshing mountain stream. At a full mile above sea leve! the crest of the Rim is reached. To the northeast are glimpses of the Mojave Desert; to the west through the filter of tree tops, the snowy summit of Mt. San Antonio shows white against the blue sky, and below you the purple of foot-hills, where the golden yellow of the orchard fruits proclaims your ac- cessibility to civilization. You speed along for forty miles, all on the moun- tain crest—a road you cannot lose, un- Jess you desire tc leave it, and get a peep at Lake Arrowhead, the “Little Bear” of former days, which is quite well worth visioning. Here we found a bunch of cinematters making pictures for Hollywood studios, watched their operations, and incidentally discovered we were in range of the camera, though by no possibility, the paymaster. If we find out more about the picture will try to tell you about it. As yet, they told us, it is nameless. The “resorts,”’ as the camps for prblic entertainment are called, are numerous al] along the the line, and the “beer joints” are also ample in number, and mostly lagging in profits. Occasionally we ran upon a strip of narrow rock, with the possible drop of a mile if you missed it alto- gether, but with the doctor at the wheel I felt as safe as in my in-a-door in Los Angeles. 1 also discover that we have reached a 9,000 foot level, when we drop down one-third that dis- tance to get a close-up of Big Bear Lake, which is 6,000 feet above the sea level, its shores occupied by the most populous mountain resort in Southern California. At intervals through the woods we came across campers, be- side their parked, but radio-equipped cars. The lake, which is one of the loveliest sheets of water I ever saw, was created by damming up various mountain streams. Thus approaches the “end of a perfect day.” J. J. Larraway, manager of Portage Point Inn, at Onekema, last season, has been appointed manager of the new East Shore hotel, opened for business July 1. Frank Peterson. of Cleveland, built the new hotel and owns it. It is believed this is the only new hotel erected in Michigan during the past year, and older operators are wonder- ing what it is all about. Well, one can never tell. TRADESMAN J. H. Pichler, resident manager of the Detroit Statler, has started an ex- tensive vacation trip to Europe, sailing last week. During a month’s stay on the continent, Mr. Pichler will visit Paris, Switzerland, Vienna, Berlin and other German and Austrian cities, in which he received his early training in the hotel businness. Following the installation of the new air-conditioning system in Detroit Statler, recently, a reception was given to President Frank A. McKownie, at which the guests were seated in an air-conditioned dining room on the ballroom floor, where the teruperature was 74 degrees as compared with 86 on the street. Huge thermometer facsim- iles on the wall were set at the pre- es Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager NIORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager July 11, 1934 Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY mM. NELSON, Manager oem. THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President An Entire City Block of Hospitality Have You Seen Our New ®@ Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Dantlin GRAND RAPIDS 750 ROOMS $2 UP | CODY HOTEL GRAND RAPIDS RATES—@1 up without bath. $2.00 up with bath, CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Lecation Admirabie. GEO. ANDERSON, Mor. ALBERT J. ROKOS, Aes’s Mor. New Hotel Elhott STURGIS, MICH. 50 Baths 50 Running Water D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD a. SWETT. Mor. Muskegon ose Michigan Columbia Hotel KALAMAZOO Good Place To Tie To comedh Me July 11, 1934 MICHIGAN TRADESMAN 17 vailing temperatures of various points on the globe. Wires were received from many far distant points during the festivities, Frank A. Duggan, formerly banquet manager at the Detroit Statler and more recently managing director of Hotel McAlpin, New York, but who resigned to resume the practice of law in Los Angeles, a couple of years ago, is on a visit to the Empire City, and from all I hear is being treated fine by all his associates in the eastern metrop- olis. He is a valued acquaintance of mine here. W. C. Waring, of Detroit, has pur- chased the Hotel Atley, at Highland, (the city within a city), and is enlarg- ing the same preparatory to an early reopening, John R. Dignan, who temporarily was manager of Hotel Vincent, Benton Harbor, coming there from Indiana, has been appointed manager of the Sherry, a Chicago residential hotel, One hotel journal takes exception to my attitude on hotel advertising, claiming that by patronizing the strict- ly hotel journals, that operators of other institutions are enabled to direct travelers through the knowledge they receive by such methods. This is no doubt true, in a sense, but it is just as important to reach the possible guest through general advertising so that he may know somewhat in ad- vance of direct application for techni- cal assistance along those lines, just what route he wants to take and make up a tentative list of the towns he wants to visit. That is one of the rea- sons why many hotel men advise me they always file their copy of the Tradesman in their public rooms so that the public may do a little study- ing on their own account. Robert B. Kernahan, until recently managing director of Hotel Barlum, of Detroit, is dead at the age of 67. He started as a cabin boy on a Great Lakes steamer, but after 25 years ex- perience was induced by John J. Bar- lum to come ashore and manage Hotel Griswold, Detroit, which he headed in conjunction with the late Fred Postal. He became manager of the Barlum in 1927, but retired last year. In a general way it is now claimed that the restoration of hard liquor as an article of merchandise among hotel and restaurant operators has been. of some assistance in eradicating red ink on. the hotel account books. No doubt this is true in many states, but there are some commonwealths where the laws are of such a nature that the boot- legger is still applying his energies profitably, and the legitimate dealer is constantly on the lookout for the sher- iff. Liquor taxes are too high in fed- eral as well as state enforcement, and so long as they so continue, there will be a tendency to handle the traffic il- legitimately. It is so in California and I am not so sure but my Michigan friends are up against the same diffi- culty, The old-time Hawkshaw was popu- larly supposed to keep his mouth closed when he was on the job of de- tecting, and I believe the same rule is applied to the letter in Scotland Yard activities. He rather inclined to the notion that he could work more suc- cessfully, if he didn’t issue hourly bul- letins advising the public—and_inci- dentally the criminal—just what his next move was to be. By present day methods such crooks as Dillinger are relieved of the necessity of employing press agents. I agree that it is the prov- ince of the newspaper to furnish all the news, but I doubt very much if essen- tially the police authorities are war- ranted in issuing public bulletins, giv- ing the culprit an idea as to where they are going to look for him next. Frank S. Verbeck. —_—----o- .___ Breakdown of Codes Seen Industries fear that the opera- tion of the Executive order of the President making possible reduc- tions on sales to the Government of up to 15 per cent. from posted prices without constituting a vio- lation of industrial codes of fair competition will lead to a general breaking down of the code provi- sions. This would be particularly true, if, as construed by President Roosevelt, private purchasers would be entitled to the same dis- count as the Government. Na- tional Recovery Administration officials do not hold the same viewpoint, but it will remain for General Johnson on his return perhaps to issue an official rul- ing in the matter. It is declared that if this fea- ture actually is adopted even as to Government purchases, construc- tion industry codes will be voided, because there is not a 15 per cent. profit under present conditions upon which to draw and, accord- ingly, there will be a lot of chisel- ing just to get the orders, with consequent violation of wages and hours provisions. ee Building Wage Cuts Delayed Beyond the 10 per cent. reduc- tion of lumber prices, little prog- ress has as yet been made toward the reduction of building costs which was to be part of the Ad- ministration’s building revival program, reports indicate. In spite of the initiative for a cut in building union wages, which the President took when he suspended the Bacon Davis Act Provisions, negotiations for the establishment of new lower wage schedules are meeting with too much opposition for quick results. Further so far there has been no difinite attempt to revise the equally excessive PWA wage schedules. Until the major question of building wage cuts has progressed further, it is not expected that building material manufacturers will be willing to grant special price concessions. Current indica- tions are that there will be no new pressure for wage cuts until the necessity for such action has been clearly demonstrated by the pub- lic attitude to the home renova- tion program that is now being urged. oc >___ Revising NRA Codes Pressure on code authorities by NRA officials to agree to the elim- ination or substantial revision of Price control provisions in indus- trial codes is constantly increas- ing, individuals in touch with the situation report. In codes covering general man- ufacturing and wholesale trades, the trend now is to eliminate price control provisions completely. e only exception is the well known “‘emergency-price-fixing”’ clause which the NRA is ready to include in all codes that are still pending or that are up for revi- sion. In addition, enforcement of price control and trade practice provisions, such as relate to terms and special discounts, is being re- laxed by the various governmen- tal enforcement agencies, it is charged. Code authorities in many cases are not strong enough to hold members in line without the legal support the Government was supposed to furnish. Enforcement is tightening up, however, with regard to the labor Provisions of NRA codes. —_~~+-__ Collection of Vegetable Oil Tax The Government is expected to begin collecting the vegetable oil Processing tax beginning Auguust I, it is said, and the assessments will be made retroactive to the time Section 60214 of the 1934 Revenue Law became operative. Domestic dairy interests have become rather apprehensive over the delay in announcements by the Treasury Department of the methods to be pursued in impos- ing and collecting the tax. The levy is one of 3c per pound upon the first domestic processng of coconut, sesame, palm kernel, or sun flower oils, with a super tax of 2c per pound upon coconut oil when the product of other than Philippine Islands or other Posses- sions of the United States. It is stated in explanation that some difficulty has been expe- rienced in the drafting of the nec- essary regulations, under which the tax will be levied, but that the legal department of the Treasury soon will complete its work and an announcement by the Secre- tary will follow. >? .______ Cotton Crop Prospects The Government's cotton acre- age estimate of 28,024,000 is the smallest in twenty-nine years and is more than a million acres un- der the acreage expected by the trade. While it is too early in the sea- son to base definite crop forecasts on the acreage figure, cotton Prices yesterday rose 34 to 37 points on the possibility of a very short crop. Future price developments will largely depend on the weather. However, if average conditions prevail, prospects are that the crop will be well within the limits envisioned by the Bankhead Cot- ton Control Act, which permits the tax free sale of approximately 10,400,000 bales. The acreage estimate confirms previous indi- cations that the act has prevented farmers from putting new land into cotton, as had been feared earlier in the season. ee Steel Overations Recover The steel industry is expected to recover this week from the ex- treme drop in operations in the first week of the month. Estimates of operations tele- graphed to the American Iron and Steel Institute indicate an im- provement of 4/4 points to 2714 per cent. of capacity. Private es- timates place the rate of opera- tions in the neighborhood of 30 per cent. Since the monthly fig- ures of the Steel Industry in the past have averaged better than its weekly forecasts, many in the in- dustry believe the higher figure to be correct. In view of the fact that many large steel consumers have antici- pated their requirements for some time to come, operations at an average rate of about 30 per cent. of capacity are expected to con- tinue in the near future. They are held to represent to a large ex- tent the stimulus from public works projects, which will be the chief mainstay of the industry during the summer months. ee Low Temperatures, Redder Tomatoes The reddest ones that grow where the sun is hot- tomatoes are not the test. On the contrary, scientists of the Department of Agriculture, and sev- State who made a careful comparative study of eral experiment stations, tomatoes in connection with the iden- tification of the principal commercia] found that development of the ideal red color is closely associated with lower temperatures. varieties, If the temperature is too high toma- toes will tend toward grenadine color, although weather turn a under less tropical the same varieties may rich scarlet. The first studies of the influence of temperature on the ripening of toma- toes were made a generation ago by a scientist at Washington University, St. Louis. He showed in laboratory stud- ies that the red pigment develops to a very small degree in harvested ripen- ing tomatoes at 86 degrees Fahrenheit or above. Vinegar From Honey is Government’s Quest Like honey vinegar? Well, you may by the time the Department of Agri- culture gets through with some Strange tests. The Department ‘be- lieves it is going to make vinegar out of sweet honey by fermentation, The studies are directed to finding out which kind of honey not in strong demand for table use is most desir- able as sources of vinegar. Also, to learn the best method of fermentation to produce a vinegar of such excep- tional quality that it would command a premium price, making it profitable to use honey for the purpose, The process will not be profitable unless some of the honey aroma can be carried over into the vinegar to give It a “bouquet.” Greeks Pay Some Interest Greece, which had a debt payment due the United States on May 10, last week paid 27% per cent. of the inter- est overdue from last year and 35 per cent. of the interest due this year. The amount paid for last year is $196,128, while the amount paid for this year’s interest is $217,920, ————_~>->~.____ Live within your means. Yes, but where’s the means. MICHIGAN TRADESMAN July 11, 1934 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. E. Mahar, Pontiac. Duncan Weaver, President—J. 1ix-President ville, First Vice President—Ben Peck, Kala- mazoo, Second Vice President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, bor, secretary—Clare F. Allan, Wyandotte. Members Executive Committee—M. N., Henry, Lowell; James W. Lyons, Detroit; Raymond Jensen, Grand Rapids. Fenn- 3enton Har- Where Is Your Business Going? There are two very potent fac- tors in the business of the inde- pendent druggist of the United States to-day. One is stabiliza- tion of drug prices and the other is a fighting organization of inde- pendent druggists. To accomplish stabilization of prices the drug industry of Mich- gian needs a one hundred per cent. militant organization. The officers of the M. S. P. A. were told at the convention by the speakers that our state organiza- tion needs the membership of every druggist in this state. Sta- bilization will either be a perma- nent factor in the drug industry within the next few months or it will be entirely erased from the picture. In the next few months the druggists will have to organ- ize and fight for their rights or thousands of independent drug- gists will be diven from business. If you believe in preparedness, get prepared now and join your state association! It will not take much improvement in your busi- ness to cover the cost of your membership, which is less than one cent per day. We can all sit in the back room and kick about everything and do nothing about it, but if you care whether you are making a profit out of your busi- ness or not, it depends on you. The chiselers have a potent or- ganization and they are ready to fight to the last ditch to take your business away from you. If we, as an organization, are prepared, we can drive them to a position where they are no longer a factor in the business. The officers of your Association are issuing an appeal to you, per- sonally, to send in your member- ship to the state association by August |, because we have set the goal for one thousand members by that time. Now is the time to act, delay may be dangerous. Send $3 to Clare F. Allan, Secre- tary M. S. P. A., Wyandotte, Michigan, and you will be issued a receipt for your dues which car- ries you through until June 20, 1935. We are waiting for your reply. Clare F. Allan. Suggestions for Progressive and Bet- ter Store Management My contact with customers, store managers, proprietors, clerks, advertis- ing men, newspaper men, district man- agers as well as general managers has article which to my mind offers helpful sug- prompted me to write this gestions in increasing sales. I shall not delve into the subject in any great detail, however for conveniences’ sake | shall tabulate thirty rules. 1. The manager or proprietor of an conduct himself estabishment should in the capacity of an executive. The manner in which he carries himself, the tone of his voice in addressing a sub- ordinate, the neatness of his dress, the accuracy of his grammar, the dignity of his speech are factors which help to distinguish an executive. His abil. ity to adjust complaints, giving the customer ample opportunity to. state complaint, and then situation the facts of the adjusting the requires the efforts of a tactful diplomat. Please re- member that a satisfied customer is a productive asset to your business. Legitimate complaints should always be welcomed with a smile because they tend to point out the weak spots of your business. As manager you should see that an atmosphere of contentment prevails among your employees because a cheerful group of salespeople is indis- pensable for progress and profit. Let them smile while they work and work while they smile, it makes one long to Should a mood of dissatisfaction possess one of your clerks it is the duty of the man- go to work the next day. age to interfere and display a paternal influence upon the individual. lending him a helping hand, The manager should always be open to suggestions by his employees. Since they are in constant contact with the trade, they may be able to assist him to his advantage. Occasional meetings accompanied by a light lunch should be held in affairs of the store and means of im- provement. order to discuss the Before a manager discharges a clerk he should deliberate intelligently, A clerk in most cases can be trained to the ways desired by the manager. However, if the efforts of the man- ager should then the and dis- fruitless then clerk charged, for the good of the store as prove only should be well as the good of the clerk. Shiftless- ness, laziness, and lack of ambition are the three great obstacles of progres- siveness. A manager should always remember his executive position in the store, any opportunity to make himself too fa- miliar with his employees should be outlawed, because familiarity tends to weaken the sense of respect. 2. Loud talking in the store detracts the attention of and shows signs of ill breeding and spoils the general atmosphere of the phar- macy. the customers 3. When a complaint is received the employee must most humbly satisfy the customer but when his efforts be- come vain he should summon the manager. A customer should never leave the store dissatisfied. +. The an up-to-date pharmacy in my estima- neatness and cleanliness of tion is the most important factor of progress. Every bottle on display, and every merchandise on the After making a sale of an item from the shelf, the piece of shelves should glitter. item to the rear must be pulled to the front in order to make a neat and uni- form appearance. The merchandise on the shelves as well as on display should be dusted every day. I cannot stress too strongly the necessity of clean sparkling bottles on your shelves and in your displays. Remember, cleanli- No. goods should be sold if it is in the least dirty, smudged or soiled. You not only leave ness is next to godliness. a bad impression by so doing but you lose a customer as well. This para- graph applies to merchandise in the cellar as well. 5. A clerk should never stand idle. There is no store in existence that can warrant idleness, because it makes a with the trade. In places where idleness manifests itself poor impression it must be liquidated and replaced by industry, A clean and neat individual should give a great deal of attention to his personal appearance. He should be neatly dressed, his hair well groom- ed, his hands cleaned and his nails im- maculate. In stores where service coats are allowed, the clerk should obtain the right size and keep the coat buttoned up and down to the last button, and the sleeves should never be rolled up. 6. Try to learn the last name of your customer and address him by name. Greet him with a smile and a good morning or a good evening. A cus- tomer obligated in patronizing your store when you display such methods of courtesy. feels Grand Rapids MONOGRAM BRAND LINE OF PACKAGED DRUGS Sparkling and beautiful new modern packages, extra fine quality merchandise that will bring retail druggists a high rate of repeat business. Next time you need— Castor Oil, Aromatic Cascara, Bay Rum, Camphorated Oil, Carbolic Acid, Cod Glycerine & Rose Water, Oil of Citronella, Olive Oil, bing Alcohol, Mineral Oil, Spirits Camphor, Spirits Tur- pentine, Sweet Spirits Nitre, Tr. Arnica, Tr. lodine, Witch Hazel, Alum, Bicarb. Soda, Blue Vitriol, Borax, Boric Acid, Copperas, Cream of Tartar, Epsom Salts, Flaxseed Meal, Fullers Earth, Henna Powder, Moth Balls, Mustard, Oxalic Acid, Potassium Permanganate, Salicylic Acid, Salt Petre, Senna Leaves, Sodium Fluor- ide, Sulphur, White Hellebore, Whiting— BE SURE TO ORDER MONOGRAM BRAND! All put up in convenient sizes: Liquids in metal capped bottles, drys in sealed canisters with tin top and bot- tom. Specify Monogram Brand on your next order. Milk of Magnesia, Mineral Oil, Hazeltine & Perkins Drug Co. 7. When there is more than one customer waiting to be served and it seems impossible to give everyone im- mediate attention, greet the others with a smile and a how do you do: This recognition holds your customer and prevents him from walking out on you. 8. Be obliging, accommodate your customer with stamps or other such favors which may not for the time be a source of revenue. 9. Avoid talking to friends too long, when there are customers in the store. You can tactfully excuse yourself. Too cannot be much urged in courteous emphasis prompt service, never neglect a customer. 10. When an aged person strolls into your store show signs of respect by offering the customer a chair. The blessings of these customers are worth reference to and tons of gold. 11. Try to read daily, keep posted on current events so you may be able to intelligently carry your newspaper on a conversation with any customer in your community. 12. Before you make any attempt to sell an item make certain you know what it’s intended for, the ingredients present, the therapeutic value and your confidence in it. A major portion of a sales talk is invariably influenced by knowledge, confidence and personality. 13. Suggested be en- couraged because at fifty per cent. of the people are willing to be sold. However, the manner of ap- proach, the nature of the customer, a thorough familiarity of the merchan- dise, and your undivided confidence in the article are necessary for the suc- cessful launching of the sale. Never suggest an article because you are told to suggest it because there is no fire and enthusiasm behind the sale and it (Continued on page 22) sales should least Liver Oil, Ess. Peppermint, Paregoric, Peroxide, Rub- Rochelle Salts, Michigan ° July 11, 1934 MICHIGAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID FLOWER : Aeete No 6 @ 10 Arnica, Ib. -——————_________ ~¢ * Boric, Powd., or Xtal., lb... 071%@ 20 ~Neaene a ee we ciel, th 36 @ 43 Co a @ 1 40 re, 33 @ 45 : : oc oe ee 7 is ral Saffron Muriatic, Com’l., Ib, -_______ G%@ 10 Arenican Wp 50 @_ 55 Piety a ees - @ = Spanish Ooze @ 1 35 Suiphurie, . 03%@ 10 Pertatic (We 33 @ 40 ; a FORMALDEHYDE, "Eh « 20 OUNG ul ALGOMOL. FULLER’S EARTH Denatured, No. 5, gal.______ 44 @ 55 Powder. Ib 0 @ 10 Craton, fab 400 @ 5 00 ee ea rv Wood) ea 50 @ 60 GELATIN 2 ALUM-POTASH, USP Pound -------------------. ”"* ump, Ib 04 @ = 13 GLUE Howe, or Gra. ib 04%@ 13 rok. Bra. Ibo ea 20 @ 30 Grog Dark Ip 146 @ AMMONIA Whi Hiake Wo ae 35 2 t a White @@ MW 35 cs. oo eee ak in 40 AE 70 ese aapms re anarsaenea O4@ if Kibbon 2 42%4@ 50 Carbonate ib, 20 @ 26 Muriate, OW 18 @ 30 GLYCERINE muriate, Gra ib. 07%@ 18 Pound _ i | La 4 Muriate, Po, ib. 22 @ = 35 GUM ARSENIC Aloes, Barbadoes, @ “ so called, lb. gourds____ Pound -—-__--__- “oc ee 3 @ 45 Aloes, Socotrine 1b, @ 15 BALSAMS Powd Ib. i a @ 80 mopaiba Ih, Gite sArmbic Ga hb @ 40 mar, Cana Wp 200 @ 2 40 Arabic, see Ih @ 30 Hin, Oreg.) yb 50 @ 1 00 Arable, sorts, ih 14 @ 2 er os @¢@ Arabic, Gran ib, @ 3 Pole 16 150 @1 80 ArAG a iy 25 @ 35 Asatoctida 1b 2) 47 @_ 50 BARKS ASatoetida Po. ib.) 75 @ = 82 . Cusige I @ 60 Cassia Noa - ae Gustize powd | | @ 65 je ba 2 SS eames @ 9% Saigon, Ib) @ 40 ue powd., Ih. Saigon, Po.. Ib oe @¢ @ Veen. 2 & ia i oe 40 @ 650 Myrrh, Pow. Ib @ & : a so mhelae Orange ip. 35 @ 45 Elm, Powd., Ib. -_-________ 38 @ 45 Sround Ip 35 @ 45 oe Pew sce 38 . : Shellac, white (bone dr’d) Ib. 45 @ 55 o . oo Tragacanth ao anebinay eo a € - tie 150 @175 POT nee, 2 2 No 2. lbs 135 @1 50 Pow. ip 125 @1 50 BERRIES Cubep) ip @ 65 HONEY Cabep) Fo. ib 7 2 rg. Ul. 25 @ 40 souiper Ib el 10 @ 2 HOPS BLUE VITRIOL %s Loose, Pressed, Ib.______ @ 1 00 Roun 07 @ 15 HYDROGEN PEROXIDE BORAX POunG, gross 2 27 00 @29 00 P’d or Xtal. Ib 06 @ 13 ye Ds, etose 17 00 @18 00 eee % 1D, eross 11 00 @l11 50 BRIMSTONE INDIGO TON rg "2S * he 6 200 @ 225 CAMPHOR INSECT POWDER = Oe fee me 31 @ 41 CANTHARIDES LEAD ACETATE Russian, Powd, ___________ @ 4 50 Ae 17 @ 26 Chinese, Powd, (0 @ 200 Powd. and Gran 0 25 @ 35 CHALK LICORICE Crayons Extracts, sticks, per box_. 1 50 @ 2 S White, dozen ___ @ 3 60 hozenees, Wh 40 @ Dustless, dozen ________ @600 Wafers, (24s) box_......_.. @ 1 50 French Powder, Coml., Ib... 03%@ 10 ie oe 7 . a LEAVES repare See oe ' Buchu, ib short @ 60 White, Nap, Wo 03 @ 10 Buchu, Ib., long ee @ a mena, 2a. ID CAPSICUM Sage bull iy 25 @ 30 Pods) to 60 @ 70 Sage, loose pressed, \s, lb. @ 40 Mowder ib. se a 62 @ 75 NaGe, OUNGes @ 8 Saee, Pid and Grd @ 35 CLOVES Senna ae e286) 3S so (4 Foweered tho 35 @ 45 ee ee : Powa. ib 25 @ 35 Nye Orsi te @ 31 COCAINE Uva Ursi, Pa ib @ 45 OunCe 14 75@15 40 LIME COPPERAS Chloride, med), dz. 85 Pe Re 034@ 10 Chloride, large, dz.________ 1 45 Fowdered. Ib 0 04 @ 15 LYCOPODIUM CREAM TARTAR POuneG 2 45 @ 60 Oa 25 @ 38 MAGNESIA CUTTLEBONE ee ee ee @ 30 POUR 40 @ 60 Posing Bie ar ------------. 7 . a a FOWL ID I DEXTRINE Oxide, Preae TO @ iW Tow Com he “ne g OCC. Neht, bh e *% White Com, hes 07 @ 15 MENTHOL EXTRACT OWN 454 @ 4 88 Witch Hazel, Yellow Lab., ee 110 @170 MERCURY Licorice, P’d, Ib.____.._____ 50 @ 60 ot ee 150 @1 75 TRADESMAN MORPHINE COUN wi ee Lae Wi) MUSTARD Bulk, Powd. Select Ih, 45 @ INGE WO 25 @ NAPHTHALINE Bal's, Ib. en ese ule 0814 % Flake, Ib. OSM NUTMEG POUNG oo @ Powdered, Ib @ NUX VOMICA PONG) ooo @ Wowdered Ib 3 145 @ OIL ESSENTIAL Almond Bie, true, ozs. @ hee, Ave ozs @ eweet truc. ib. 140 @ weet, art. lbs. 75 @ Amber, crude ib... 71 @ AMEE weet Ibo 13 @ Ase I 100 @ Ba 400 @ mersamet, 1b 325 @ Caleput ib 150 @ Caraway a ih. . 2a 50 @ Cassia, OSP ib 210 @ Ceday (Beat i 170 @ Cedar Leaf, Coml., lb.______ 100 @ Cittonena, 1 100 @ Cloves ib 175 @ Croton, We 4 00 @ Coven te) 425 @ Muigeron Ip, 270 @ MUCAIMINS Wp 35 @ Pe) a ee 225 @ Memigen, (Pu 1b. 17 @ meniecn Com. ib. | 100 @ vOniper Ber ib 300 @ June We hb 150 @ pov. Wlow, 1b 450 @ wy, Gara Wee 125 @ Penn Wo oe 200 @ Mustard true ozs @ Mustard art. ozs. @ Orange, Sw., Ib. _ A ye Onieanim, art ib 100 @ mennvnoval i | 275 @ Peppermint, ip, 425 @ Brose re @ ose, Geran., ozs. @ Rosemary Blowers, Ib. 100 @ Sandalwood ei LULL 800 @ Wb 450 @ Sassafras ide ID 190 @ Se 8 @ Spearmint, I 250 @ eney te 350 @ Thyme, Red, Ib.__ 4 5 to | @ Thyme, Wht. tb... ~_20 @ Wintergreen meat tvue, Ib. 560 @ yen Ib 400 @ ee 75 @ Wormseed i 0 350 @ Wormwood 1b 450 @ OILS HEAVY Caster, cat 145 @ Cocoannt, ih 22%@ Cod Liver, Norwegian, gal. 1 20 @ Cot; Seed sab 85 @ bard, em. gab 155 @ Hard, No tf gal 125 @ HApseed) Taw pol 82 @ Linseed, boil., gal. ————- 80 @ Neatsfoot, extra, gal.._____ 80 @ Olive Malaga, gal 250 @ more gay 300 @ OCH, an) 12 @ manner, fab 75 @ Ooi ee 50 @ Whale eal @ OPIUM (Gum, ozs. $1.40: 1b Powder, ozs., $1.40; lb._____ Gran 028) $146: 1h PARAFFINE Pound 06%@ PEPPER Black sed I 2 @ Mea Ged. Wy 45 @ White, ord Wb 40 @ PITCH BURGUNDY POUNG 20 @ PETROLATUM Amber, Plain ib... 12 @ Ayaber Carb tb | | 14 @ Cream Wht, Ib 17 @ Lily White, ib 20 @ show White, Ib. 22 @ PLASTER PARIS DENTAL Parte G Bese ee 03%@ POTASSA Caustic stks ib. 55 @ Migver Wie @ PA DO PAOLA CO pa DD DOM COR PORE DoD RO Re DO CU pom oD bk ek pk hed a men eo et DODO» OH dS wm CO bet 4 DO PSO Co 65 10) 75 08 88 40 POTASSIUM ACCtIAtG 1b. 2. Bicarbonate ib. Bichromate, ib Bromide, Ib Carbonate, lb Chlorate Ltai Ib QUASSIA CHIPS Pound _.. - ps lowd., Ib. ae QUININE » O24, €ANS. O46... ROSIN Pound a oa hp la ROOT Sconite, Fowd. ih Alkanet, Ib Alkanet Fowd Ib. | Belladonna, Powd., Ib._____ blood, Powd, Ib... Burdock, row, 16... Calamus, Bleached, Split and reeled 1b Calamus, Ordinary, ib.______ Calamus, Powd Iklecampane, Ib. ee oe as Gentian Fowd. Ih... Ginger, African, Powd., Ib. Ginger, Jamaica, Limed, Ib. Ginger, Jamaica, Powd.,, Ib. Goldenseal, Powd., ib... | 1 Hellebore, Wi Ite, Powd., Ib. Indian Turnip, Powd., ib... Ipecac, Fowd ib = +4 Licorice Ib. DON 60 40 90 60 ~ ol 20 MICHIGAN GUIDE TO MARKET CHANGES The following list of food not intended as a guide for declining upon the market. the base price the week befo ket. This permits the merch thus affected, that he has i The Michigan Tradesman i impossible for it to quote pr merchant watches the mar s and grocer’s sundries is listed upon base prices, the buyer. Each week we list items advancing and By comparing the base price on these items with re, it shows the cash advance or decline in the mar- ant to take advantage of market advances, upon items n stock. By so doing he will save much each year. s read over a broad territory, therefore it would be ices to act as a buying guide for everyone. A careful ket and takes advantage from it. ADVANCED Ryco Coffee No. 10 Peaches Chipso Flake White Soap DECLINED Imperial Dates Corned Beef P & G Soap AMMONIA BREAKFAST FOODS Blackberries Premio. No. 18... 6 20 Little Bo Peep, med.__ 1 35 Kellogg’s Brands ! Little Bo Peep, lge._.. 2 25 Corn Flakes, No. 136__ 2 26 Blue Berries Quaker, 32 oz... 210 Corn Flakes, No. 124._ 226 Eagle, No, 10... 8 75 Pep, No. Zea. 2 20 Pep NO yee oo 1 05 Cherries Krumbies, No. 412... 165 Hurt No. i0. 6 25 i APPLE BUTTER oe 75 BAKING POWDERS Royal, 2 0z., doz._____ 80 Royal, 6 oz., doz._____ 2 00 Royal 12 oz., doz.____ 3 85 Royal, 5 lbs., doz.____ 20 00 DAALY, Wfsteak & Onions, s. 2 Chlii Con Car., is... 1 Deviled Ham, %s_---- 1 Deviled Ham, %s___~ 2 Potted Meat, % Libby 48 Potted Meat, % Libby_ 75 Potted Meat, % Qua... 65 Potted Ham, Gen. %-_ 1 36 Vienna Saus. No. %_-- 90 Baked Beans Campbells 48g ___.__-_ 2 30 CANNED VEGETABLES Hart Brand Asparagus Natural. Noa 2__.____ 3 00 Tips & Cuts, No. 2_.__ 2 25 Baked Beans 1 1b. Sace, 36s, cs._____ 1 75 No. 2% Size, doz... 1 05 No. 10 Sauce_.___.____ 4 90 Lima Beans Little Quaker, No. 10_ 7 90 Baby, No 2. 1 60 Marcellus, No, 2__._._ 1 25 Reber Soaked —_._-___ 95 Marcellus, No. 10______ 6 00 Red Kidney Beans NO. 06 4 25 NO. Bo 90 TEE RR CR a a A a: String Beans Choice, Whole, No, 2-_ 1 70 Cut, 0. 10 Co 7 25 wut No.2 1 35 Marcellus Cut, No. 10_ 6 00 Wax Beans Choice, Whole, No. 2-. 1 70 Cut, No. 10 Cut, No. 2 Marcellus Cut, No. 10_ 5 50 Beets Extra Small, No. 2____ 2 00 Hart Cut, No. 19... 4 50 Mart Cut, No. 2... 1 00 Marcel. Whole, No. 2% 1 35 Hiart Diced, No. 2____ 90 Carrots Diced, No.2 2 95 Diced, No. 10 4 Ww Corn Golden Ban., No.2 __ 1 35 Golden Ban., No. 1@ __10 00 Country Gen., No. 2___ 1 20 Marcellus, No. 2... 1 20 Fancy Brosby, No. 2__ 1 35 Fancy Crosby, No. 10_. 6 75 Whole Grain, 6 Ban- tam No. 2.2.50 Peas Little Dot, No. 2__.___ 215 Sifted E. June, No.10 _ 9 50 Sifted E. June, No.2 __ 1 73 Marcel., Sw. W No. 2_ 1 45 Marcel., E. June, No, 2 1 40 Marcel., EK. Ju., No. 10 7 75 Pumpkit. WO 1R 4 75 MO. 2% 1 2% No. 20 921% Sauerkraut Ne 10 oo 4 25 No. 2% Quaker_____ 1 35 No.2 Spinach NO 2M 2 25 Ne2 0 1 80 Squash Boston, No. 3... i 35 Succotash Golden Bantam, No. 2_ 1 75 Hart Ne 2. 55 Pride of Michigan__._ 1 25 Tomatoes No. 10 2 5 56 No. 246 1 85 No 1 40 CATSUP Naas, 14 02... doz. 1 40 Sniders, 8 oz._..._.doz. 1 20 Sniders, 14 oz._____ doz. 1 83 Quaker, 10 oz.__._Doz. 1 23 Quaker, 14 0z.____ doz. 1 50 CHILI SAUCE sniders,S oz. 1 65 sniders. 140%. _ 2 25 OYSTER COCKTAIL oniders, 11 oz... 3 no CHEESE moanetore 70 Wisconsin Daisy _______ 15 Wisconsin Twin _____ 14% New York June, 1932___ 25 SAD Sago 48 POM 16 Michigan Flats ______ 13% Michigan Daisies ______ 14 Wisconsin Longhorn ___ 15 Imported Leyden ______ 27 1 lb. Limberger________ 18 Imported Swiss ________ 56 Kraft, Pimento Loaf__ 23 Kraft, American Toaf__ 21 Kraft, Brick Loaf... 21 Kraft, Swiss Loaf______ 24 Kraft, Old End, Loaf __ 31 Kra¥t. Pimento. % th._ 1 40 Kraft, American, % Ib. 1 430 Kraft, Brick, % 1Ib.___. 1 ¥ Kraft, Limbur., % Ib.. 1 31 July 11, 1934 CHEWING GUM Adams Black Jack______ 6t Adams Dentyne -_____._ 65 Beeman's Pepsin cress Beechnut Peppermint___ 65 Doublemint 2.0 6 Peppermint, Wrigleys__ 66 Spearmint, Wrigleys_. 65 suey Wrath 65 Wrigiey's P-K. 65 TRAE. ou 65 CHOCOLATE Baker, Prem., 6 lb. %_ 2 30 Baker, Pre., 6 lb. 3 oz. 2 40 German Sweet, 6 lb. 4s 1 70 Litulee Dot Sweet 6 ib. Ma 2 30 CIGARS Hemt. Championg ___ 38 60 Webster Plaza ______ 75 00 Webster Golden Wed. 75 06 Websterettes ________ 37 50 Cintos i 38 50 Garcia Grand Babies_ 40 00 Bradstreets 38 50 Oding 2 40 oO kG Dun. Boguet._ 73 (6 Perfect Garcia Subl._ 95 60 Hampton Arms Jun'r 33 00 Rancho Corono_______ 31 60 Keowee 20 On Budwiser 20 00 Sabela 20 00 Cocoanut Banner, 25 ib. tins____ 19% Snowdrift, 10 lb. tins_. 20 CLOTHES LINE Household, 50 ft.______ 2 09 Cuyples Cord) 2 9 COFFEE ROASTED Lee & Cady 1 1b. Package CO es 211%, Boston Breakfast ____ 24% Breakfast Cup ______ 23% Competition 18% 2 21% Majestic 30% Morton House _______ 32% Nedrow 27% Quaker, in cartons____ 2414 Quaker, in glass jars___ 29 Coffee Extracts MY... per 100: 12 Frank’s 50 pkgs... 4 25 Huminel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 2 oz., per case__ 4 60 Cough Drops Bxs. Simtth Bros. 1 45 Puden ss) 1 45 Nicks 10/10c) 2 40 COUPON BOOKS 50 Economic grade__ 2 50 100 Economic grade__ 4 50 300 Economic grade__20 00 1000 Economic grade__37 5 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, bulk ie Se 14 Saltine Soda Crackers, 1 3b) pees 1 86 Saltine Soda Crackers, 21>. pikes — 346 Saltine Soda Crackers, 6% oz, pkgs._.______ 1 00 utter Crackers, bulk 13 Butter Crackers, 1 lb... 1 72 Butter Crackers, 2 lb. 3 12 Graham Crackers, bulk 14 Graham C's, 1 Ib..____ 1 90 Graham C’s, 2 Ib._____ 3 36 Graham C’s, 6% oz.___ 1 00 Junior Oyster C’s, bik. 13 Ovster C’s, shell, 1 Ib.. 1 84 Club Crackers___.___._ 1 86 CREAM OF TARTAR 6 ib. boxes... — ORIED FRUITS Apricots Evaporated, Ex Choice CHbite oe ae Ae Standard (402 15 Ex. Faney Moorpack_.. 25 Citron S ib. BOK 3 27 pore ane July 11, 1934 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING Packages, 11 o0z.________ 14. Junket Powder _____ 1 20 Am. Family, Oa box__ 5 05 aoe ne a Pe Heit 1 oe Lt , Saat ae Meas 19 op Steers eit. Mrned Mews Fels Napth Ohnta 7 aa : Dates : Good Steers & Heif.____ 10, | Milkers, kege Flake White ” Pog F = oe arene Imperial, 12s, pitted__ 1 75 Med. Steers & Heif.____ 08 Jap Rose, 106 box... 740 Ken’Y ppp --------30 36 Imperial, 12s, regular_ 1 35 MARGARINE Com, Steers & Heif.___ 07 iw iia 325 0 1 Nibbs_----______. ” Imperial, 12s, 2 Ib.____ Wilson & Co.’s Brands Palm Olive, 144 box... 6 20 Imperial, 12s, 1 Ib.____ Oleo Lake Herring Lava, 50 box 1% —«... “meow SG 091% Veal 4% DDL, 100 ibs. Camay Otc | 3 05 Chgice Figs Cut AF Oleg. 0814 an. ~--~-------- ~~ a P& G Nap Soap, 100@2 SO TOO S 2g § 7 e Calif., 24-83, case____ 1 70 Medien 07 (Papers ta ree neler. g Dinoue a ia 6 25 Tubs, 60 one se Vice , No, 5, GE s, ount, fy. fat Williams } 2 8 ish | Peaches Searchlight, 144 box. 6 25 Lamb Pam 141) wanes mise Yo _ee 30 Cane tee ————— | Evap. Choice ________ 13% Crescent, 144 _- 665 Spring Lamb 18 4 ismetegs: Cougon eine ae Di + e -ongou, Choice _____ 35@ 36 amond, No. 0______ 900 Good 16 Congou, fancy ‘ aon 14 VONSOU, Taney 42@43 Peei Safety Matches OO ee 08 White Fish SPICES Lemon, Dromdary, Red Top, 5 gross case 5 25 Med, Fancy, 100 lb.__ 13 00 Whole Spices 4 oz., doz... 110 Signal Light, 5 gro. cs. 5 25 Milkers, bbls. ________ 18 50 Allspice Jamaica @24 Cefong Orange, Dromdary Standard, 5 gro. cs.__ 4 00 Mutton K K K K Norway___ 19 50 (Cloves Zanzibar @36 Neen 39 ff 0%, dozen" 1 10 a Oo fi oe. 140 Gamia Gani, an Coe 45 Citron, Dromdary, Medium: Oa. Cit Lunen 206 Cassin. te the doe as Ot ---- 50 ian +a. 1 10 ia a Boned, 10 lb. boxes__.__ 16 Ginger, Africa... @19 MUELLER's PRonucTs Madd Ne i @30 Macaroni, 9 oz.________ 1 ixe doz. @65 Raisins Spaghetti, 9 ov... 2 10 Pork ae ieee sia @50 Cotton, 3 meee 40 oe ee ae ee er fee 216 Lote 13 SHOE BLACKENING Tutinegs, 105-110 _.__. @43 Cotton, 3 ply balls.~777~ Thompson s S’dless blk.7% Egg Noodles, 6 oz. ____ 210 Ete 13 2 in 1, Paste, doz._____ £30 ‘Gunes Binck @23 ee 40 Quaker s‘dless bik.____ Beg Vermicelli, 6 oz...210 Shoulders _..____ 10% EE. Z. Combination, dz. 1 30 ee <3 a 7% Egg Alphabets, 6 oz.__ 2 10 NPArOtng 2 07 Dri-Foot, doz. ________ 2 00 Quaker Seeded, 15 oz._ 8 Cooked Spaghetti, 24c, Neck.Boneg 03 Bixbys, doz... 1 30 Pure Ground in Bulk _ VINEGAR 1M og) ea 220 Trimmings 9000 0714 Shinola, doz.____.____ 99 Allspice, Jamaica __. @18 _ F.O. B. Grand Rapids Cloves, Zanzbar ______ @2g Cider, 40 grain._____ 18% California Prunes ‘assia, Canton________ @22 White Wine, 40 grain 19% 90@100, 25 Ib. boxes __@07 Ginger, Corkin _______ @17 White Wine, 80 grain “% 80@ 90, 25 lb. boxes _.@07% NUTS STOVE POLISH Mustard @21 70@ 80, 25 lb. boxes --@08% Whole PROVISIONS Blackne, per doz...._.1 30 Mace Penang -______ own 60@ 70, 25 lb. boxes __@08% Almonds, Peerless ____ 15% Black Silk Liquid, doz. 1 3 Pepper, Bisee = @20 50@ 60, 25 1b. boxes __@09% Brazil, large... 14% Barreled Pork Black Silk Paste, doz. 1:5 Nutmegs "925 xg 9 4, WICKING 40@ 50, 25lb. boxes_.@10% Fancy Mixed ____ 16 Clear Back_____ 16 00@1s 00 Enameline Paste, doz. 1 30 Pepper, White... @30 No.1’ Per arte... 80 30@ 40, 26 1b. boxes _.@11% Filberts, Naples... 20 Short Cut, Clear_____ 12 00 Enameline Liquid, dez. 1 30 Pepper, Cayenne ____ @26 No oo om ----—_- 1 25 20@ 30, 25 lb. boxes __@13 Peanuts, vir. Roasted 0914 E. Z. Liquid, per dez._ 1 30 Paprika, Spanish _____ @36 No 7 Hen GrCSe 1 50 18@ 24, 251b. boxes __@15% Peanuts, Jumbo 10% Radium, per doz.______ 13 Pectians Ha a 2 30 Pecans, 3, star________ 25 Dry Salt Meats Rising Sun, per doz.___ 1 30 ochaat "ae = & Pecans, Jumbo _______ 40 DS Belles_________ 20-25 10 654 Stove Enamel, dz._ 2 80 s : Rochester pe 2. doz... 5 Hominy Pecans, Mammoth ______ 50 Vulcanol, No. 10, doz._ 1 30 Chili P 7 G4 at 3. doz._ 2 60 Pearl, 100 Ib. sacks_.__.35¢ Walnuts, Cal. _____ 14@20 Stovoil, per doz._______ 300 G ct oe Pe Wenn G2 MAYO. Der dow 75 Eiickory ¢ 0 07 Lard pb oe Salt, 1% 0z.-__ 80 Pure in tierces 07% one é a oo 80 Bulk Goods 60 ib. tubs advance Ce ie Se nn ~ 1 & WOODENWARE Elb.Macaroni, 201b.bx. 1 38 501lb. tubs _____ advance \% SALT fon eo 1 35 Baskets Egg Noodle, 10 Ib. box 1 zz Salted Peanuts 20 Ib. pails _____ advance % F. O. B. Grand Rapids rea ts woes os. Bushels, Wide Band Panes, Mod 10% 101b. pails ____- advance % Colonial, 24, 2 Ib._____ S ya 2 eed te lt 12—1 Ib. Cellop'e case. 125 5 lb. pails _____ advance 1 Colonial, 36-14% ______ 7 2. ;) Market, drop handle-_ 99 Pearl Barley 410, Dalle advance 1 Colonial Iodized, 24-2195 covory t'ou *--- %% Market, single handle” 95 oe 7 90 Compound, tierces______ 08 Med. No.1, bbis...____ 6 mC Mt ete 1 60 Barley Grits... __ 5 06 Compound, tubs______ 0814 Med. No.1, 100 Ib. bk.__ 1 00 Tuy iy a cet “0 Splint, large 8 50 heater 2 4 50 Shelled Farmer Spec., 70 lb... 1 00 erie, 1 as. ™ Splint, mediun 15 Almonds a 39 Packers Meat, 50 Ib.__ $5 Splint ama 6 Pi ae Frere Spanien; 125 : Sausages Lehr, srti<‘i‘COsOSOSOSSs:tiswswsS:SCS:~:~iwrwsi‘“Csi‘“‘ia lnwslstm ’ entils 4D. S-------_____. 7% cream, 100 Ilb., each 83 co, 10 Pilberts —————— oe oe cot meee eee oe Menge cin ou ose Cea . Frankfort ---—_—--_-— 18 Sones aaa ia, Minetere A 219 Parrel, 10 gal., each___ 2 65 : . ---- Co 15 Pale, ; P : 5 % to 6 gal., per ga'..__ Tagiees Tongue, Jellied -.----- ss 6 101b., pov'bale__ 83g oe Sth ee ee Pearl, 100 lb. sacks____ 7% lieadcheese 1 20, 3 Ib., per bale_____ 1 00 Cc 24 2 = : eee ese 1aC:lttwt«~t«w*t~t*«i«tC«w*w~C«@w*~*~*~*~*C Ne aeeees ‘0 Ib. begs, table. 4g.«—«CPCAM™. 24-1 - ae i Dromedary Instant __. 350 _ MINCE MEAT ate calvansed 2 60 None Such, 4 doz._____ 6 20 12 at. Galvanizeg ___~7 2 85 : Quaker, 3 doz. case___ 2 65 Smoked Meats GI ace Conia a is Jiffy Punch Yo Ho, Ke e Hams, Cert., 14-16 Ib.__ 20 ‘ — -- 12qt. Flaring Gal. jr : ee . Kegs, wet, Ib._ 16% Argo, 24, 1 Ib. pkes.__ 1 55 . m6 Ee 3 doz. Carton__________ £ 25 Hams, Cert., Skinned = a 2 = os. 6 Oat. Tip Dairy 4 00 Assorted flavors. 16 he @20 Pee = fae ee co OLIVES—Piain Fie, dried beet i ry Silver Gloss, 48, 1s... 11% Traps Quaker, 24 4 oz. cases 1 87 Knuckles —-----____@23 ‘MORTONS Minette rg fling Le 2 Mouse, wood, 4 holes__ 60 EVAPORATED MILK Quaker 24 7 California, Hams ___|__ @1i1 5 ye DKES. ———_—_ Mouse, wood, 6 holes 70 Quaker, Tall, 10% oz. 285 ula er. % 02. 8.355 icnie Boiled Hams____@16 s(ODIZED Tiger. 50 Iba... SoS Moun. tid 6 tet” le gh Life, 12 22 oz. cs. 3 45 : 5 u tin, 35 holes_.. 65 Quaker, Baby, 4 doz.__ 1 43 i al tae 7 1 30 Botled Hams @28 5 5 Rat, wood 1 00 Quaker, Galion, % dz._ 285 « 5%*!. Slass, cach-_ 130 winced Hams 7 @ll SALT Mel sot. 1 00 Carnation, Tall, 4 doz. 2 95 Bacon 4/6 Cert.___ 1 @20 Mouse, spring______ 20 Carnation, Baby, 4 dz. 1 48 OLIVES—Stuffed ——<—<=—i ss llc Oatman’s D'dee, Tall 295 Quaker, 24 2% oz. cs. 1 87 corr i "oe Tub Oatman’s D’dee, y14 uaker, 24 eg. Beef a bras uds Oe 2 2 95 Gor oA : ps ag ; . Boneless) rump_____ @19 00 , vate — a Karo, No. 1% __ 2 40 ares Galvanized Ae & 75 Pet, Baby, 4 dozen__. 1 45 Quaker, 24 71% oz. cs. 4 55 iD Hie a he a dz. 3 30 aon Galvanized___ 7 75 Borden’s, Tall, 4 doz._ 2 95 Quaker. 24 10 oz. cs. 5 95 Set Red ine = a oa 24s waivanized _____ 6 75 Borden’s, Baby, 4 doz. 148 Quaker. 12 32 oz. es... 7 88 Liver Red Karo, ia oe ; 9 + Gallon glass, each 1 89 Beer 10 ‘ee Run’g, 32, 26 oz._ 2 41) Red Karo, No. 10 “ 3 46 Calg 8 ae 35 Five case lote 2 30 i ee Oommen 4 Washboards FRUIT CANS Fame 01% odized, 32, 26 oz... 2 Ae po aehe—-——- 5 50 Five cas A 2 30 mit. Maple Flavor “yc Sie. Ball Mason PARIS GREEN a 4 Orange, No. 1%, 2 dz. 287 Gass, single_____-_7 ~~ 6 00 F. O. B. Grand Rapids ee ee 34 Orange, No. 3, 20 cans 4 34 Double Peerless______ g 59 One — . 2 i. LL le BORAX 3 Ree ee, 7 50 me GuUart RICE -\ Orthern uecn Half gallon ___.______ 12 40 @s and 5s__---_----_____ 30 Fancy Blue Rose______ 5 00 Twenty Mule Team Maple and Cane Universal 8 Loi a Mason Can Tops, ero. 2 55 Fancy Haas 619 24,1 1b. packages _____ 335 Kanuck, per gal.______ 1 10 oe 48, 10 oz. packages____ 4 40 Kanuck, 5 gal. can____ 4 75 96, 14 lb. packages____ 4 00 i Weed o FRUIT CAN RUBBERS PICKLES a. 12 in. Beet Bowls ere eee Tap. 4 are Welch. 12 quart case__ 4 19 15in. Butter _ 9 00 Carton) 2.0 78 RUSKS Welch, 12 pint case. 2 2; 171n. Butter __ 18 00 Presto White Lip, 2 Sweet Small Postma Biscu Co. WASHING POWDERS Wele, 16-4 at cine a ES in. Bante 25 90 gro. carton.____._____ 83 Land C, 7 0z., doz.__ 92% Srolls, percase ___._ 2 10 Bon Ami Pd., 18s, box_ 1 90 a oe 44 uaa fae Paw Paw, quarts, doz. 2 Si) 12 rolls, percase ______ 139 Bon AmiCake, 18s____ 1 65 ES Cantons, per cise = 235 Grillo 85 GELATINE 12 cartons, per case ___ 1 57 Big 4 Soap Chips 8/5__ 2 30 WRAPPING PAPER Mero, 3 doz 1 90 Dill Pickles Chipso,| large — 3 65 COOKING OIL Fibre, Manilla, white__ 05 Minute, 3 doz._________ $05 Gal., 40 to Tin, doz.___ 8 20 Climaline, 4 doz.______ 3 60 Ne ft Vibre| ae Knox’s, 1 dozen______ 225 32 oz. Glass Thrown___ 1 50 Grandma, 100, 5¢_-____ 3 50 : Mazola Hdtchers b Bo 06% jelsett. 26... 1 40 Grandnm, 24 large____350 Pints, 2 doz.__________ 7 ne ld SALERATUS Snowboy, 12 large ._. 180 Quarts, 1 doz.________ 26 Keate String 2 091% PIPES Arm and Hammer 24s_ 150 Gold Dust, 12 la: -.. 180 Half Gallons, 1 doz.___ 6 00 Ca 7 Cob, 3 doz. in bx. 1 00@1 20 La France Laur 4 dz. 3 65 HONEY Lake Shore 1 Ib. doz_. 1 90 JELLY AND PRESERVES Pure, 30 lb. pails______ 2 60 {mitation, 30 lb. pails_ 1 60 Pure Pres., 16 oz., dz.. 1 80 12 oz. Apple Jelly, dz. 95 13 oz. Mint Jelly, dz. 1 60 7 oz, Cranberry Jelly, dz 90 JELLY GLASSES % Pint Tall, per doz.____ 35 PLAYING CARDS Blue Ribbon, per doz. 4 50 Bicycle, per doz.______ 470 Caravan, per doz.___._ 2 25 POP CORN Sure Pop, 25 lb. bags 1 25 Yellow, 25 lb. bags... 1 26 SAL SODA Granulated, 60 Ibs. ¢s._ 1 55 Granulated, 18-2% Ib. packages 2 1 15 COD FISH Bob White, | ib. pure 25 Lux Flakes, 50 small__ 4 80 Lux Flakes, 20 large... 4 55 Old Dutch Clean., 4 dz. 3 40 Octagon, 968. 3 90 Ruling, 2660 00 4 80 Rinse. 40a . 95 Spotless Cleanser, 48, 20: 62. 000 3 85 Sani Flush, 1 doz._____ 2 25 Sapono § doz... | a 15 Speedee, 3 doz.__.____ 7 20 Sunbrite, 50s... 10 2 Wyandot. Cleaner, 24s 1 60 TABLE SAUCES Lee & Perrin, large___ 5 75 Lee & Perrin, small___ 3 35 Premier oo 1 60 Royal Mint_... 2 40 Pobasea, small... 3 75 Sho You, 9 0z., doz... 2 60 Ao MAG 4 75 Aol sniall ss a OE Caper, 2 oz a ae YEAST CAKE Maste ¢ dow 2 70 Sunlight Sdoz 2 70 Sunlight. 1% doz. «4-85 Yeast Foam, 2 doz.____ 2 79 Yeast Foam, 1% doz.__ 1 33 YEAST—COMPRESSED Fleischmann, per doz.___ 30 Red Star. ver daz._.__.. 20 22 MICHIGAN TRADESMAN S H O E M A R K E : y We may have to throw away a lot of _ will not come because the idea of lis- Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M. A. Mittleman, Detroit. Vice-President—Arthur Allen, Grand Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing, Vice-President — Freq Nedwick, Sag- inaw. ‘ 3 ie: Prentient-—Ttohara Schmidt, Hills- ale. Vice-President—Edwara Stocker, De- troit. Vice-President—B. ©. Rapids. _Sec’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Watch Out for the Recoil of Desire Phe friendly Olsee, Grand season of the vear is again with us—the time when the fam- ily spirit of the trade rises to the top, restoring much of the enjoyable social contact that makes the business of Jiv- hye ac ay te th. Ae ing a bigger thing even than the life of business. rganized the shoe business wi > “ 4 oO a o so that it is the finest coordinated ma. _ “hinery of production in the world. We laven't been as successful n organ- izing its men. We have done a very poor job of organizing its men to think in terms of the completely assembled product. We have been too tensely water-tight in our association lives. We have taken literally the code man- date that rugged individualism is out and collectivism is in. But right here and now we are fac- ing a new challenge. We are beginning to feel that there is something pre- cious in the rugged individualism of friendship, and if it seemed to be made taboo by law, it was too precious a thing to lose. Every time we develop a prohibition, ubit. The noble experiment of put- ting a prohibition on the appetites of men took a long time to nullify. The 1 + 1 that 1s established in the style show clause defeats its own pur- pose, for we have never had so suc- cessful conventions and their attend- ant exhibits. When you prohibit, watch out for the recoil of desire. “The human equation has been re- 1 Many who thought that large-scale buying, stored in the field of business. large-scale manufacturing and large- scale retailing might more or less turn the selling side of business into a realm of automatons and highly mechanized individuals” have begun to learn the shining truth that no fallacy could be “Every sales executive, who has not already done so, will find it very much worth while to redevelop the human equation throughout his own selling organization and through- out the buyers and prospects contacted by his men.” The midsummer market weeks do a tremendous lot of > 9 - . 7. 28 1 , . - ~ human the philosophy of shoes } pit) : good in making more and shoe service. We are going to see seme remarkable developments along that line. New and young men,. with a great capacity for friendship, are coming into the shoe and leather industry. They are going to bring in new and better ap- preaches to the sale of shoes at retail. our traditional feeling that shoes are just items of merchandise assembled in factories and distributed in volume. We need new thinkers, inspired to be- lieve that the shoes of the future can play a miraculous part in increasing the comfort and happiness of people. We may have to pass up an entire generation of shoe men who believe that shoes must be sold close to fac- tory cost. These new men may truly feel that the service of selection and the service of fitting can be willingly accepted by the public, even though the service fee is many times the cost of the ingredients that go to make up a pair of shoes, There is an illuminating difference between business and industry. Te former is devoted to buying and selling and counts that day lost which doesn’t offer speculative opportunity. Business is defined in terms of profitable spec- ulation. Industry, on the other hand, is the engineering aspect of economic enterprise. The major associations of the trade must begin to utilize research Perhaps the best example of such a set-up is the to stabilize an industry. present Tanner’s Council of America. kind or must be done collectively, to find new Research of one another markets and improved distribution methods; to make studies of the new health properties and use of footwear, and to make possible a constantly im- product. Industry organized can do much to reduce the peaks and valleys in some master planning system coordinating all the factors from the proved service of supplies to the final fitting stool. Of paramount importance is the the retailer to That retailer and all his sales clerks must know more and more the pertinent facts about the merchandise —the facts outside of the purely price factor, for—remember this—when in- dustry is on the up grade, price factor necessity of helping resell. is a lesser topic in everyone’s mind. So we have discovered that this sea- son of the vear the friendly sector of the trade comes in to play a part to make this a better industry. You can do more missionary work in a_ half hour’s conversation, face to face, seller and buyer, than you can in a year’s correspondence. : Let us therefore play a friendly part, one with the other, in the weeks ahead. —Boot and Shoe Recorder. —~+22—__ Suggestions for Progressive and Bet. ter Store Management (Continued from page 18) becomes apparent to the cus- tomer. Try to suggest a different item each time so as to break up the monot- quite ony. When a customer buys iodine suggest bandages, adhesive tape, cot- ton, etc. When a customer is buying a cigar show him the latest cigarette lighter, or suggest the daily necessity, namely blades. Always train yourself to give the customer the impression that you are merely trving to familiar- ize him with some necessity. Never get yourself into a rut and give every customer the same old line, because to expect the next time they come and in some cases they they know what tening to the same talk just drives some customers to distraction. 14. Under no circumstance the floor be swept while customers are engaged in eating. The dust certainly does not improve the taste of the food. should 15. Every piece of merchandise on the shelf should be priced so that in the absence of the manager a panic can be avoided and all the charged the same price. customers Charging a customer two different prices results in the loss of that customer eventually. 16. When you see a salesman ap- proaching your store, don’t run into your cellar, or skip through the back entrance, or hide in back of your coun- ters. Just remember that these men have to make a living and their posi- Conse- quently, they should be entitled to a hearing. You do not necessarily have to make a purchase, listen to them. tion demands calling on you. hear what they have to say and get your share of his comment of current events in general. These men can be of great help if you know how to lis- If you happen to be in an ill-tempered mood you can yourself but ten and converse with them. excuse never ignore them. 17. Under no circumstance criticize your competitor, your brother pharma- cist, or any physician. The injury in- curred thereby merely reflects back to you and nothing is gained by you. You can afford to be diplomatic when a question of price is brought to your attention. Try to meet the price if you can, however, do not knock your competitor. When a physician makes an attempt to quote the price of a prescription he is merely displaying the unethical side of his character and de- serves more to be pitied for his action than censured. To offset his ignorance you can demonstrate your intelligence by showing the customer the absurdity of the price and possible oversight of the action of the physician. We must protect and other in order to create an atmosphere cooperate with one an- of medical brotherhood. 18. Take advertisement. Study the items in your local newspaper and back these “Ads” advantage of newspaper with a display of the merchandise on a prominent space clearly visible to your trade. There is money to be made by TUAL OUNDNESZ TABILITY m are symbolized by THE MICHIGAN SHOE DEALERS MUTUAL FIRE July 11, 1934 such procedure. These items are na- tionally advertised and since the manu- iacturer goes to the expense of adver- tising his product you should go to the trouble of having a representative amount for your customers’ inspection and purchase. If you wish to prepare for these “Ads” in advance call up the advertising manager of your newspaper and have him post you on the coming “Ads.” 19. Eliminate the loitering of men in your stores, especially at nights, a congregation detracts the patronage of couples. 20. Eliminate the presence of boxes or cases on the floor. Try to eliminate the presence of loose merchandise in your cellar as they tend to create dam- aged goods. 21. Change the counters as well as in your windows at least once a week, Constant changing of displays merely portrays the effici- ency and industry of a manager. 22. Should a package require redres- sing, communicate with the manufac- turer who in turn will supply you with the necessary material. I am quite sure they will give you all the cooperation at their command because it would be to their advantage as well as your own to see the article sold in an attractive and clean condition. 23. Have your employees call you by your last name. It commands re- spect necessary for a chief executive. Live up to your ideals and project your qualifications through your employees during their daily services. 24. Establish a good social relation displays on your with the professional people of your community, give professional discounts where needed, it helps your position. 25. Recognize the ability and efforts of your employees. If the business condition of your store warrants a raise in the salary of a worthy individual see that he gets it before he has a chance to ask for it. Such a deed will merit the infinite gratitude of your employee who in turn will utilize every possible effort to make himself worthy. 26. In filling prescriptions try to be lenient to the needy for a kind deed is weli repaid. 27. In urgent cases as well as usual! should be prescription prescriptions promptly filled. If a should take a half hour or so offer the customer a chair and a magazine. cases all INSURANCE INSURANCE Company MUTUAL BUILDING LANSING MICHIGAN Sie init me ta «ew ta er cei sas scneeoniniennninbisnieiaittirtsiitlthin =: aap tin er aCe July 11, 1934 MICHIGAN TRADESMAN When you thus engage her attention, waiting a half hour will not seem so long. Stores that promise a prescrip- tion for a set time and neglect to ful- fill the promise are only driving away their prescription business. Please bear in mind the fact that we are pharma- cists and that pharmacy is our pro- fession and prescription filling our spe- cialty. It is our duty to concentrate our efforts on filling a prescription the minute we receive it. 28. Seldom make an attempt to cor- rect a customer on pronunciation, Cus- tomers in general are very sensitive to criticism and any effort on your part to correct them might result in an un- pleasant circumstance. 29. Never refuse a sale if it is hu- manly possible to obtain the merchan- dise. If it happens to be an unusual article obtain the name and address of the manufacturer and order it direct. If you are willing to go to such trouble for the satisfaction I am confident the customer will be quite willing to wait. A great deal of extra business can be had this way. 30. Do not allow fooling among em- ployees. Create an atmosphere of dis- cipline. Train the clerks to become responsible minded individuals and a credit to yourself and honor to your organization. Lack of business morals and responsibility usually terminates in failure. Stores which enforced a majority of the above suggestions showed remark- able progress and increased their sales to a marked degree. Sarkis Kazarian. ——_—_ +o ___- Retail Spurt Helpful The unexpectedly heavy consumer response to retail offerings thus far this month will serve as somewhat of an offset to losses under a year ago as trade advances into the period of com- parison with the mounting sales fig- ures of the last half of July, 1933. Many retail executives feel that they will be unable to match last year’s rise in sales, particularly of home furnishings and furniture, which was brought about by the effort on the part of consumers to beat the anticipated price rise. If, however, the first half of the month shows a gain of 10 per cent. or more this will cut down the loss for the month to a very appreciable degree. In a few instances, it was said, the excel- lent start of July trade may enable small gains to be shown for the month. The buying last year stressed many items having large unit value, as, for example, Oriental rugs and other floor coverings, furniture sets and separate pieces, better grade linens and home furnishings. Most store executives be- lieve the demand for these items this year will probably run under a year ago in the August home furnishings events now being planned —New York Times, —_>-2>____ Seeks Name for Acetate Cloths A single short and precise word which, combined with the term “rayon,” will designate all fabrics man- ufactured from acetate cellulose yarn is being sought by the technical de- partment of the National Federation of Textiles, Inc., 648 Fourth avenue, New York City. OUT AROUND (Continued from page 9) Will the merchant who recently made an enquiry regarding the Credit and Collection Agency kindly send me his name and address, which have been misplaced. I have information on file which he ought to know about. Mayor Timmers has appointed the following committee to consider and arrange for a suitable memorial for Mr. and Mrs. Charles W. Garfield: Samuel H. Ranck, Chairman, George M. Ames, Leslie A. Butler, E. A. Stowe, Theodore O. Williams. The first voluntary contribution to the fund comes from Mr. and Mrs. James W. Fifield, Jr., who never per- mit any grass to grow under their feet in a matter of this kind. In the letter to the committee, Dr. Fifield writes. “I think you know my deep interest in this matter, When it comes to rais- ing funds Mrs. Fifield and I will be pleased to contribute the first ten dol- lars and I will be glad to raise a sub- stantial sum over the Radio Round- table if that fits in with the desires of your committee.” In going over the Ishpeming Iron Ore, which reached me Monday, I was pained to find the following death notice: Richard Quayle, well known Mar- quette county resident, died at 10 o'clock Thursday night at his home in ‘Gwinn. He had been in ill health for almost two years and confined to his bed since Feb. 11. Had Mr. Quayle lived until July 21, he would have attained the age of 72. He was born on the Isle of Man and came to Ishpeming 65 years ago. Here he was employed for a number of years before engaging in business for himself. He purchased a building on Main street which is now used by the “R” Cash store. Thirty years ago he transferred his business to Gwinn and there he conducted the town’s largest mercantile — establishment. Several years ago he retired. Members of the family who survive are his wife and daughter, Miss Mil- dred Quayle, in Gwinn, and a daughter, Mrs. Charles Hawes, of Ishpeming, and the following brothers and sisters: Philip, James and William Quayle, of Ishpeming; Mrs. James Kennaugh, of Bisbee. Ariz., and Mrs. Mona Wills, of Gwinn. Mr. Quayle was my good friend and a good friend of the Tradesman for many years. He conducted a store which was a great credit to him and a great asset to the community in which he lived. He was an outstanding mem- ber of the Methodist church and was first and foremost in every movement for the good of the community, the state and the Nation. His letters to me were always replete with suggestions concerning the better things of life and full of hope and encouragement. Even when overtaken by evil days, due to the suspension of operations in the mines at Gwinn, he looked on the bright side of life, so far as it was possible for him to do so, I confidently look forward to a joyful meeting with him in the Land of Kingdom Come. Just before leaving on his vacation, President Roosevelt signed a bill which permits the owner of a mortgaged farm to go into bankruptcy, have his farm appraised, and then buy it back at the appraised value by paying 1 per cent. of its appraised value the first year, 2% per cent. the second year, 214 pet cent. the third year, 5 per cent. the fourth and fifth years, and the remain- der the sixth year, If this law should be taken advan- tage of by a large portion of farmers whose farms are mortgaged, it might have far-reaching results. Endowed colleges, hospitals, and other public institutions whose funds are invested in farm mortgages, would probably have to close up. Insurance companies and other cor- porations with large farm investments might go bankrupt. Estates which had been carfeully in- vested in farm mortgages for tlie pro- tection of widows and orphans, would be almost wiped out. The business of loaning private cap- ital on farm security would be exter- minated; no one in the future would dare to loan on a farm; the Govern- ment would be in the farm loan busi- ness for keeps. Radicalism is a threat that is keeping this country back. There is no use to deny it or laugh at the charge. It has been so impregnated in our national scheme, within the past year or so as to drive millions of dollars out of the country and millions more into hiding. It is holding investments back: it has stopped loans and impeded our prog- ress toward recovery—the threat of repudiation. The insecurity of con- tract, upon which our constitution was founded, has made men fearful of what may or will happen. Men who were able have taken their wealth and in- vested it in foreign countries or hoard- ed it in some unknown place. That is where our money is gone and will stay until a promise of security is offered in the greatest country on earth for investment. That is, where it will be safe from any Government edict or law that effects any form of confisca- tion. Unionville, July 7—Would I be vio- lating the code if I gave my customers a trade card for $10 to be punched out and, when filled, give them a gift with- out charge? Kindly send us your reply as soon as possible. John Beatenhead. The following reference to the giving of premiums is made in paragraph C, under Section 2, Aritcle 8, of the gro- céry code: Where a bona fide premium or certificate reprezenting a share in a premium is given away with any article the base upon which the minimum price of the article is calculated shall include the cost of the premium or share thereof. Later in the page an attempt is made to clarify the above paragraph by the following explanation: Paragraph (c) allows premi- ums to be given away with mer- chandise. But it provides that the cost of the premium to the re- tailer must be included in the price at which the retailer sells the article with which the premium is given away. Of course, every merchant has a right to put his own interpretation on the above paragraphs, subject to the interpretation cf the courts. One thing appears to be pretty clear and that is that the merchant should not use the words “gift,” “premium,” or “free” in handling punch cards. He must. not permit his customer to think he is getting something for nothing and he must increase the price of every arti- cle he sells to his punch card customer to make up the value of the article he proposes to give out to the purchaser when the numbers on the card are all punched. I regret that the subject should not have been handled in a little more in- telligent manner by the committe which had to do with the creation of the code. James A. and manager of the City Directory Stewart, superintendent Publishing Co., passed away from a heart attack Wednesday, July 4, while at a cottage at Whitefish Lake. His body was taken to Detroit where he resided. The funeral was held in De- troit Saturday afternoon at 2.30. Burial Was in a Detroit cemetery. E. A. Stowe. >.> > _____ Holiday Luggage When packing up to go away, Before you start, Take with you on your hol day A cheery heart. Goodwill in plenty take as well, Because the train May be too crowded, Or it may rain Who can Rose-tinted glasses do \ lot of ‘room: Take them, the sun will ther ieceed A day of gloom t 1 ne need Take money, you must pay your fares sut, bear in mind: Don’t take your worries and your cares Leave those behind! 2+. To control others, control self. Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan DEPARTMENT Advertisements inserted under this head for five eents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. I WILL BUY YOURM ERCHAADISE FCR CASH Dry Goods, Clothing, Shoes, Ready-to- Wear, Furnishings, Groceries, Furniture, Hardware, Etc. Will buy entire stock and fixtures, or any part, Also short leases taken over. All transactions confidential. Write, Phone, or Wire LOUIS LEVINSOHN Fhone 27406 655 So. Park St. Saginaw, Michigan For Rent—Store 21 by 160. Adjoining Woolworths. Address Hotel Whiting, Traverse City, Mich. 658 Wanted—Experienced coffee salesman for established territory in Grand Rapids, and Northern Michigan. Karavan Coffee Co., Toledo, Ohio. 660 Jeweler—Splendid opportunity for a repair man to locate, in a town with 3,000 population. No opposition. Address Cc. G. Pitkin, Whitehall, Mich, 661 FOR SALE—Lease—Stock groceries, meats, notions. Will lease fixtures. At large, beautiful lake resort. Good farm- ing community. Address No. 663, c/o Michigan Tradesman. 663 en AR OE Ne es 24 MICHIGAN TRADESMAN July 11, 1934. Deception in Sale of Paints Exposed Complaints, alleging fraud and de- ception in the sale of various bargain- priced paints, led to a recent Detroit Better Business Bureau investigation. Purchases made by the Bureau dis- closed paint with liquid content 50 per cent’ water, and “white lead” which actually contained as little as 2.5 per cent. white lead. Warnings were is- sued and the following appeared over the Bureau’s signature in some twenty publications, the latter part of March: “Most paints look alike in the con- tainer and even shortly after -appli- cation. Their difference doesn’t become apparent until they have been put into service, and it is then too late to rec- tify mistakes. Poor paint flakes, peels and cracks, not only requiring an early repaint job, but necessitating scraping or burning off in many instances, be- fore good paint can be properly ap- plied. “Poor paint is high in water and volatile solvents, and contains little or no linseed oil. It lacks film forming qualities, and quickly evaporates upon exposure to air. Poor paint is cheap because its ingredients are cheap, and recent analyses of so-called ‘bargain paint’ disclosed 25 per cent water. Other analyses have shown in excess of 50 per cent. Needless to say, the pur- chase of such paint is not economy, but extravagance. “You can avoid unnecessary loss of this kind. Insist upon a definite anal- ysis, either on the label or in writing, and confine your purchases to dealer of known responsibility.” Flagrant deception continued, and on May 12, 1934, a warrant was issued for Louis Chad, proprietor of Davison Un- claimed Freight and Davison Cut Rate Hardware and Furniture Company, 2733 E. Davison, charging false adver- tising. Bureau investigation had dis- closed the sale of red or black barn paint, and, in another instance, roof coating, when shoppers responded to the concern’s advertised offering of “House Paint” at 46c per gallon. Ad- vertising privileges were promptly sus- pended by the newspapers and radio stations, and on May 31 Chad appeared before Recorder's Court Judge John A. Boyne and plead guilty to the charge. It was agreed that Chad’s ad- vertising would be placed under super- vision of an experienced agency, with assurance of unqualified co-operation, and sentence was suspended. Concurrently with investigations here and in other Bureau cities, the Federal Trade Commission had been checking into alleged adulteration, misbranding and misrepresentation of several paint manufacturers, complaint has issued against H. A. Lessen, of Detroit, operating under some twenty trade names,—Cadillac Paint Manufac- turing Co., Detroit Paint & Color Works, Detroit Quality Paint Manu- facturing Co., etc., etc. We cite, herewith, a few of the charges: “Manufactured, represented and sold as ‘Durable-Economical Linseed Oil House Paint,’ a product the vehicle of which contained 85 per cent. of water and an oil which was not pure linseed oil. “Manufactured, represented and sold as ‘White Lead,’ a product the pigment of which contained 99.52 per cent. ba- rium sulphate, no lead and no zinc. “Manufactured, represented and sold as ‘X-Tra Good House Paint’ a prod- uct the vehicle of which contained 60.8 per cent. water. “Encouraged and aided the opening of ‘Army,’ ‘Factory’ and ‘$1.00’ paint stores in various states of the United States for the purpose of selling mis- branded and adulterated paint and paint products and aided and encour- aged such stores in the misbranding of Cadillac Paint Manufacturing Co. products sold as high-grade standard paint at approximately one-third nor- mal prices.” The Bureau has received complaints against Lessen’s operations over a pe- riod of time, and it is interesting to note that the paints referred to at the outset—analyses of which showed a vehicle containing over 50 per cent. water, and as little as 2.5 per cent. white lead each bore one of the Les- sen labels. Bureau experience here and else- where emphasises the need for caution in the purchasing of paints and paint products. —_——_so-~>____ Unlicensed Insurance Promotions Again Flood Michigan The Detroit Better Business Bureau continues to receive numerous enqui- ries on so-called “aid societies” and membership associations, offering low- cost “benefits,” lic as insurance coverage. These pro- motional ventures are not operating under the jurisdiction of the Michigan Insurance Department, and have not been licensed to do an insurance busi- ness in this state. It will be noted that their literature studiously avoids use construed by the pub- of the words insurance, assurance, in- demnity, other Salesmen have consist- ently advised prospects that “mutual benefit” policies they have for sale are not technically “insurance,” and that guaranty or similar designations. they, therefore, need no license. talking point has ben “low cost,” and efforts The primary appeal and have been made to get prospects to drop old policies in established com- panies, as an economy move. Warn- ings have been issued by the Insurance Department against such “twisting,” and a recent letter from the Commis- sion advises: “All inquiries, received at this office, regarding these organizations are be- ing answered advising the person not to buy the insurance and not to solicit new members. We recommend that a warrant be issued for any person found soliciting members, as it*will be neces- sary to take that means to curb their activities.” The Bureau's files contain informa- tion on a large number of these “aid societies” and “protective benefit asso- ciations.” The following is a partial list: American Aid Society, National Aid Society, Lincoln Aid Association, Na- Benefit Accident Association, National Security Association, Great Western Protective Corporation, Pru- dence Mutual Benefit Association, Na- tional Security Life Association, States Mutual Aid Association. tional SERS PRR Se RRR RRR RNR aM SR RRO Ni Biman a If you are solicited by salesmen for any of the above or similar organiza- tions—or receive tempting “low cost protection” offers through the mails— you are urged to contact the Bureau promptly. ——— 72+ >__ Wages and Living Costs According to Government estimates, the average weekly earnings of men and women employed in factories amounted in May to $19.81. While this marked a slight decline from April, it was nevertheless higher than the fig- ure for any other month since October, 1931. From May of last year to May of this, the estimated gain was approx- imately 20 per cent. In “real wages,” as distinguished from “money wages,” the gain was also considerable. For costs of living have increased less rap- idly than average earnings. The most authoritative monthly esti- mates of living costs are those of the National Industrial Conference Board. In May of last year the “index num- ber” stood at 72.1, with 100 represent- ing the average for 1923. Since then there has been a considerable rise (amounting to about 16 per cent.) in the retail price of food, and a sharper rise (of about 28 per cent.) in the price of clothing, But rents have moved much more slowly, and the cost of fuel, light and sundries is only fractionally higher. The weighted average of all living costs has accordingly advanced less than 10 per cent. With weekly earnings up twice this figure, the past year has witnessed substantial improve- ment in the position of workers who ’ have jobs. Sees Wholesale Grocers Demanding Code Reform Wholesale grocers are apathetic to- ward the present wholesale grocers’ NRA code, and uncertainty over vari- ous features is so general that to all in- tents and purposes “there is no code for the wholesale grocery trade oper- ating throughout the country other than those provisions dealing with wages and labor,” said J. H. McLaurin, president United States Wholesale Grocers’ Association, after his return from a visit to wholesale grocers in Tennessee, Arkansas, Missouri, Kan- sas, Iowa, Wisconsin, Illinois and Indi- ana. “Many frequent changes, suspen- sions, amendments and illogical inter- pretations of various sections of the code,” he said, “have by this time so utterly bewildered wholesale grocers that they are, in a large measure, losing both interest and confidence in a mer- chandising code.” Mr. McLaurin looks for early sub- mission of a new and _ simplified code for wholesale grocers by the NRA. —_~++.__ Hosiery Stocks at New High Stocks of hosiery at the end of May, totaling 17,419,201 dozen pairs, were the highest of any month since the Hosiery Code Authority began the compilation of statistics, it was an- nounced here yesterday. Shipments amounted to 8,659,778 dozen pairs, while production totaled 9,113,556 dozen pairs. Increases in stocks which might be regarded as seasonal were registered in the various woolen goods divisions, notably bundle goods and in men’s and women’s seamless wool hose. Other gains were shown in cot- ton bundle and men’s and women’s seamless cotton goods, women’s seam- less rayon goods and children’s ribbed styles. Decreases were registered in men’s silk and rayon goods, women’s full-fashioned hose, men’s golf hose and infants’ socks and anklets. Underwear Prices Advanced Advances of 124% to 25 cents per dozen were put into effect this week by leading underwear mills when the heavyweight cotton ribbed lines were officially reopened for Fall. The low- end union suits were marked up 25 cents a dozen, bringing the 12-pound styles to $6.8714 a dozen, the 14-pound numbers to $7.50 and the 16-pound types to 8.121%. The medium line js 37% cents a dozen above the low-end having been raised 25 cents. Shirts and drawers were moved up 12% cents a dozen, bringing the 10-pound numbers to $5. Boys’ union Suits were raised 1214 cents, the 8%4- pound number going up to $4.621%4 and the 10-pound style to $5. —_+++___ Peach Pack to be 9,250,000 Cases California’s cling peach pack for 1934 will be approximately 9,250,000 cases. This became a certainty when canners and growers agrees, after four days con- ference, to limit the amount of peaches to be canned to 201,000 tons, including peaches to be used in fruits for salad. At the rate of $30 a ton, the growers will receive $6,030,000, Preston McKin- ney, managing agent of the cling peach control committee, pointed out, or an increase of $750,000 over what they received last year, although the pack this year will be smaller. The tonnage of 201,000 to be earmarked for can- ning represents a compromise between growers and canners. The former wanted the pack raised to 10,000,000 cases, while packers wanted to hold production down to 8,300,000 cases. ranges, also Why the Honey Bee Remains Wild The honeybee is as wild as ever! Surprising? Not at all. The bees in modern apiaries are as wild as their cousins in dense forests, according to the Department of Agriculture. Bee specialists say that since only the queen and the drone reproduce and have at the same time no contact with the outside world, new experiences are not permitted to their offspring. On the other hand the worker bees are subject to new experiences, have no offspring.and are denied the power to pass on the benefits of their experi- ences, >. __ Half-Year Shoe Output Ahead Shoe production for the first half of this year was about 6 per cent. ahead of the total for the corresponding pe- riod of 1933, according to estimates in the trade this week. It was figured that June output ran around 28,000,000 pairs, as compared with an estimate of $2,060,000 for the previous month and an actual of 34,861,000 for June of last year. Including the May and June estimates, production for the first six months of this year would be about 184,000,000 pairs, as against a total of 173,134,000 for the first half of 1933. ( 2 ee oe mentees GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R A N D RA,PIDS, MIC§g HIGAN KEEP SUPPLIED WITH BISCUITS LIT Y WHITE FLOUR “The flour the best cooks use”’ VALLEY CITY MILLING COMPANY Portland -— Grand Rapids — Kalamazoo -— Traverse City MAY BE BOUGHT GOOD REASONS WHY WITH CONFIDENCE YOU SHOULD STOCK AND SOLD W. R. Roach & Co., Grand Rap- Nhe brand J vio WITH PRIDE a _naisnin you RNOW gee Michigan facto- z ries for the can- oc * aT pu ea MEM 8 ning of products 1ART | Fs a grown by Michi- ue R Sc 7 t gan farmers. s BK A complete line of canned vegetables and fruits. — men Home Baker Fiour ‘ A High Grade Kansas Hard Wheat Flour High Quality - Priced Low ee ee ee ee ee ee ee ee Milled to our own formulae which is pleasing nf thousands of housewives. Sold throughout the | entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY CASH IN... on This Popular Summer Drink Iced Tea is one cold drink that’s really cooling and refreshing. Its popularity is growing every year. You can make it grow faster in your neighborhood—and_ increase your tea profits—by urging your customers to use Tender Leaf Tea. For Tender Leaf Tea is richer in theol, the flavor-bearing essence of ‘Tea, and makes better Iced Tea. Recommend Tender Leaf Tea. Display it. Give it your best selling efforts. Your tea business will show a worthwhile increase. es A Product of STANDARD BRANDS INCORPORATED Chase & Sanborn Division MI a ’ DON'T TAKE A CHANCE A JUDGEMENT AGAINST YOU FOR PERSONAL INJURY OR DEATH MAY MEAN BANKRUPTCY FOR YOU. WHY Nor GIVE YOURSELF THE BEST OF PROTECTION WITH OUR PUBLIC LIABILITY INSURANCE PRESENT PREMIUM SAVINGS 20% e@ e MILL MUTUALS AGENCY MUTUAL BUILDING LANSING MICHIGAN DETROIT SAGINAW GRAND RAPIDS ° FIVE-CENT CANDIES THAT SELL Cocoanut Rolls... 24/5¢ sk... 24/5¢ Skyterk Waters. 24/5¢ Orchard Jellies.....________ 24/5¢ Handy Pack Pep. Lozenges__24/5c Colew Ros. 24/5¢ Sr... 24/5¢ ots... 24/5¢ ae Mion. 24/5¢ Handy Pack Pink Lozenges_24/5c Handy Pack Assorted Lozenges_24/5c INSIST ON PUTNAM’S Order From Your Jobber National Candy Co., Inc, PUTNAM FACTORY rana Rapids, Mich. Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan U.S. WE DO OUR PART NEW QUICK-REPKAT 5 ALES with Don’t Pass Up This Puus Business Heinz Baby Foods have opened up a brand new avenue of profits for many a live grocer. You might as well be getting this business that perhaps today is going to someone else. Heinz advertising in magazines read by parents tell the story of vitamin and mineral retention. The name Heinz is one that parents and physicians trust. prescribe Heinz Strained Foods. Many physicians near you Try out the unique, compact Heinz counter display. See how fast they move the first week. Learn how they bring quick, regular repeat sales. HEINZ STRAINED FOODS A Group of the 57 Varieties Sean) Sees ee ee ——— Fee ! { ie ws PARAS: AA ce tt TTT PE