POG GE GE GE GT GO IGT I I I GE IT IT IT IE LIE GI IIT OT OT OT NT RG IT I ET AIT RT RT GT OT RT GT CT NT ECT £ = R= AF acer acme EE. Seat S\ ro ENS QUES \ ra ; a a) woubates) \ a GAS RE DOR SBC uy 5 A &, @ A ; > fp SI P a pS 5 Vs S x # ' E iG AC | wy \ K aS ro) | ih rs yy SS a oy ( AA) : e\ AIK i Gs. x a G i ZO ma MY ( @ He ED 5) eZ, Fo “Og SE SAGES RA Ss eee ULL LZ we 2 ROLLS Ss TRADESMAN COMPANY, PUBLISHERS Ss S - SG SCS a OEE SEL ESS LESION GRAND RAPIDS, WEDNESDAY, AUGUST, 15, 1934 CNY SEEGERS 8, AEN AON G DSF OI LASTIM QL P SNES OS ESSN BANG f 4 Sy Number 2656 MY NEIGHBOR'S ROSES The roses red upon my neighber’s vine Are owned by him, but they are also mine. His was the cost, and his the labor, too; But mine as well as his the joy, their loveliness to view. They bloom fer me, and are for me as fair, As for the man who gave them all his care. Thus I am rich, because a good man grew A rose-clad vine for all his neighbors’ view. I know from this that others plant for me, And what they own my joy may also be; So why be selfish, when so much that’s fine Is grown for you, upon your neighbor’s vine? ABRAHAM LINCOLN GRUBER. i. Sel ection of. Rishs is Insurance Economy Lor You WHY HELP PAY THE LOSSES ON POORRISKS? Each year we are saving our Michigan Policyh olders over 5400,000.00 How? BY SELECTING BETTER RISKS. Benefit by joining our select group of policyholders INSURANCE INQUIRIES INVITED BIHE MILL MUTUOLS OCENCY ci megy Mutual Building LANSING MICHIGAN GRAND RAPIDS Phone 20741 Fifty-second Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do, Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent: each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions Glimpses of Towns in Northwestern Michigan Manistee—Some of the home mer- chants here report trade a little bet- ter than last year, while others see no improvement. A careful survey among the merchants in the various lines of trade reveal a doubtful outlook for the return of normal times. They esti- mate that the chain store corporations are getting from 50 to 65 per cent. of the trade of the city. The writer inter- viewed the secretary of the local Chamber of Commerce and asked his views as to the estimate placed upon chain store trade, and he said it was not far out of line. He said nearly all of the local chains had purchased a $25 membership in the C. of C., one of them holding two membership. I found several merchants who would not join this local rganization owing to these facts. It is a well known law of economics, that any city, town or community cannot sustain itself in a healthful business condition unless it has the profit on its trade, which is and always has been, the life blood of business. When these gigantic greedy corporations invade this city and take from it 50 per cent. or more of the profit on its trade and send it daily to Wall street and other finan- cial centers, it impoverishes the city, increases vacant stores and lowers tne value of all.property. The greedy chain corporations did not join as members of the C. of C. because they are interested in the welfare of the people here, but they come to para- lyze any movement that might be made to thwart their continued exploitation of the city. Manistee should purge its C. of C. of these greedy pirates and make it 100 per cent. loyal to the best interests of the city. It should treat these outside corporations as enemies to:the best interests of the city. It should stand loyally by the home busi- ness men,.who. -helped:to. build up the GRAND RAPIDS, WEDNESDAY, AUGUST, 15, 1934 community. It should work to bring enlightenment to its citizens and sur- rounding farmers, who patronize these corporations. Go back to the days when Manistee was loyal to home business and everyone had a job and property was in demand. Those were the days when the profits of trade stayed here and were in constant cir- culation. Not only was the city pros- perous, but the farmers were, too. An- other good thing the C. of C. could do is to protect the local merchants against the union labor grafters which are preying upon them by demanding liberal contributions of dollars for the so-called benefit of their organization. One merchant produced several re- ceipts showing payments which he made under the threat that if refused his store would be boycotted. Some these and refused to be held up. Practically all merchants would not bow to blackmailers merchants food claimed that the chain stores get 90 per cent. of welfare orders. About every day the big trucks from the CCC camps back up in front of the big chain stores and load with sup- plies. the Federal officials in charge of these camps play into the hands outstretched by greedy Even government corporations. The former office and residence of Charles A. Ruggles, de- ceased lumberman and manufacturer of salt, stands locked and empty in the center of district. Many strange incidents are related to this eccentric bachelor. While a mil- lionaire, and at the head of large op- erations, he lived by himself in rooms over his office. Usually he did his cooking and in boiling green corn on the cob, he had a special ket- tle made for the purpose. Each year he canned three bushels of choice peaches, also other fruit, each can being carefully labeled and a list was made, so he could make quick selec- tion. He was an expert checker player and spent much time at the game. Once he left on a business trip North and overlooked taking any money, which he did not discover until he went to pay for his dinner. He ex- plained his position and the woman in charge said that would be all right, so later on she received a check from him for $500. Incidents covering the life of this man who did so much in the development of this city would make an interesting volume. The old- est merchant located here is Chas. J. Anderson, proprietor of the Central Drug store, who has been in his pres- ent location over forty years. His two sons are registered pharmacists and helping in the store. Ludington is a favored resort to many and this year there is a large increase in the number of visitors. The Stearns Hotel is well filled, also the business own all cottages for resorters. The Lake Michigan beach and play ground is among the finest along its shores. Many of the factories are operating with a fair force of labor. Merchants report quite an increase in trade over last year. They estimate that outside chain store corporations are receiving from fifty to sixty per cent. of the trade of the city. The people must like them better than the home mer- chants, otherwise they would not pa- tronize them. This city has one of the best sites on the east shore of the big lake. The gentle slope from the back country of fine farms, down to the water edge, gives an ideal loca- tion. It has a good list of industries, many beautiful homes, fine schools and churches and substantial business blocks. It is the county seat. It is a city of which its citizens can be proud, and it is worthy of their loyalty. With- out community loyalty, no city can progress. Community loyalty is what built this city and established its in- dustries to provide sure employment for labor, and this brought prosperity and happiness. The profit on trade was retained here because it went to home merchants. Then came the dawn of a new era. Gigantic corporations invaded towns and cities and entered into competition with the home mer- chants, using low price and often qual- ity, as bait to induce trade. Not only did the people of small means desert the home merchant, but those in the professions. Even merchants, not in competition with them, came in to buy. As a result trade of the home mechants grew less. Gradually store after store was closed and property values went down. This happened all over the nation, while billions of wealth piled up in Wall street and other (financial centers. This has gone on until over 50 per cent. of the vol- ume of trade in this once prosperous city, now leaves daily and the profit on this trade is gone never to return. The profit on trade was what made this city prosperous but now with over one-half of its profit on trade gone how can it expect a return of former activity? The greedy corpora- tions did not come here to help make this city prosperous. They came to harvest what others planted. They come to take away instead of building up the community in which home bus- iness took the lead. This is a prob- lem which ought to make the civic leaders of this city do some thinking. The doctors, dentists, lawyers, min- isters and school teachers—all of them with trained minds—should study the economic laws which govern com- munity health. If they will do this, they will find the mistake so many of the citizens are making here by fat- tening these greedy pirates with their Number 2656 trade and impoverishing the city they call thome. The local Chamber of Commerce should be 100 per cent. loyal to the city and not invite these enemies of the city to membership. No one has anything against their employes. They must work wher- ever they can find a job, but it is’ the corporations that seek membership only to make impotent any possible movement against them. If the home merchants of Ludington could have the trade that centers here, they could give every chain store employe a better job and more pay. Many of the present empty stores would be opened and the city would be well on its way back to normal times. This like some others, should weed out the union labor railway grafter, who have been exacting tribute from some of the local merchants, under threat of boycotting their business. One merchant reports the local police had called him and requested he keep him informed, should he again sec city, them. Scottville is an outstanding country town, being backed by a fertile farm- ing region, W. R. Roach & Co. is busy on the pack of string beans, the crop being good and of excellent qual- ity. The home food merchants of this prosperous village feel keenly the loss of trade going to two of the big national chain stores. It is estimated they get 85 per cent. of the food trade. It looks as though the chains will have it all, unless the people awake. These are the institu- tions that are constantly beating down the farmers prices on everything he grows. It is a great mystery as to why the farmers fail to see this. Custer is in the center of a fine farming region, once covered with hardwood forests. Here was located a large factory, which produced mil- lions of wood clothespins. several good stores here, among them J. A. Roche, who has a fine stock of groceries and meats. Like many other once There are small villages, the bank has been closed. 3aldwin merchants report trade much better than a year ago. Near here is a Federai forest reserve, also camps of the CCC, one being for coi- ored boys. These activities bring in considerable trade. operating, giving jobs to several men. This county seat town is taking much interest in the candidacy of Judge Lacy for the governorship. He was born near here and spent some years of his early life here. It looks as though the Judge would get all the votes in this section should he receive the nomination. Bitely is a good trading point, being served by two large general stores, those of L. C. Zettlemoyer and Steve A sawmill is also H. Michalski. Both report trade bet- ter. There is considerable second growth forest in this section portable sawmill is busy. White Cloud merchants find trade on the upgrade a little. Here is lo- cated an outstanding food store own- ed by the Bird Bros. No city store has anything over them when it comes to size of stock and artistic display. The genial young men in charge suc- ceeded their father, now deceased, but long in business here. When it comes to the matter of service, cour- tesy, sanitation and display of mer- chandise, small merchant can make his store a real attraction. I visit many where the owner could greatly increase his trade if he would use more soap and water to clean up and would invest a little in paint to brighten the walls and fix and a any stores tures. E. B. Stebbins. —_ +++ Items From the Cloverland of Michigan Sault Ste. Marie, Aug. 13— The annual meeting of the Les Cheneaux Chamber of Commerce was held at the Cedar Inn, at Cedarville, last Mon- day evening. After a delightful duck dinner, for which the Cedar Inn is noted, the meeting was called to order by Alvin Hossack, president of the Les Cheneaux Chamber of Commerce, who introduced the speakers of the evening, of whom Col. Roger M. An- drews made the principal address. The Colonel outlined his program, involv- ing the use of local, state and Federal funds, before 120 members from vir- tually all sections of the Straits region. He proposed that Mackinac Island, St. Ignace, Les-Cheneaux, Sault Ste. Ma- rie. DeTour and Drummond start now with plans for the greatest celebration ever held in the North country, with a view to attracting Nation-wide atten- tion and a consequent flow of tourists and their money from all part of America. Congressman Prentis M. Brown, another speaker, expressed his amazement at the great amount of work accomplished by the Les Che- neaux Chamber of Commerce with lim- ited funds and who facilitated the cit- izens of the Straits district in their co-operative efforts to promote good roads and the tourist industrv. Mr. Brown declared it to be his belief that the great problem of the coming cen- tury is to distribute properly the prod- ucts of modern industrv and agricul- ture. He bade his hearers not to be discouraged over the passing of tim- ber and mining and other industries which once brought prosperitv to the Upper Peninsula, but to consider that there is a new and marvelous source of revenue in the tourist industry. Oth- ers who were called unon were Wil- liam’ W. Coon. President of the St. Tg- nace Chamber of Commerce. Father T. Rateski. President of the villace of DeTour. Otto Lang, manager of the Arnold Transit Co. Clvde A. Satin- ders. President of the Sault Chainber of Commerce, Chester F. Wing. Mavor of St Tonace. Henrv Donnelly. Mavor of Mackinac Island. William Cum- mines. Secretary of the Sault Chamher, T. P. Chandler. President of the Hia- wathaland Publicitv Bureau. and John Merrifield. another Sault Jive wire: also Georse Rishon. Secretarv-manager of the Upner Peninsula Develonment Ru- rean. and Ned Fenlon renresentative in the leoislature from Mackinac caun- ty. At the election of officers. held bv hallat. Alvin Hossack was re-elected President. and G. H. Hamel. Treas- nrer. Durino the duck dinner music was furnished hv the noted White fam- ily saxanhone band recently a world’s fair attraction, Pleasing solos were rendered during the nrogram bv Ar- thur Steere, Cedarville’s popular singer. MICHIGAN Mine host, H. P. Hossack, received many compliments on the elaborate menu for the occasion and a good time was had by all. The Bay View restaurant, on State street, St. Ignace, which gained popu- larity when it was known as_ the Thomas cafe, has recently been pur- chased by William Ellsworth, super- intendent of the St. Ignace schools. For the past two years the Bay View has been conducted by George Chris- tian, of Detroit. Mr. Ellsworth does not contemplate any immediate chang- es in the interior of the building at present and the name will remain the same. Mr. Ellsworth intends to not only cater to the tourist business, but to give special attention to clubs and parties. The man who never made a success of anything in his life always wonders why other men do not heed his advice. The Lankinen store, at Rudyard, late last Friday night was entered by bur- glars. Groceries and clothes were tak- en, also hams, butter, sugar and 6,000 cigarets. No clue has as yet been found. The berry crop in the Upper Penin- sula bids fair to exceed any previous crop. There are thousands of berry pickers on the plains and the weather has been ideal for the pickers. Many hundreds of crates are shipped to the different markets daily. The Hulbert Lake Club is growing rapidly and eight new cottages are now in course of erection. The heavily wooded club grounds now comprise 4,800 acres, surrounding Hulbert Lake, which is three miles long and three- quarters of a mile wide. The price of membership is now $100, with nominal yearly dues. Hulbert is one of the few inland lakes in Michigan containing Mackinaw trout, of which some splen- did catches are made yearly. The lake is noted for its trout and black bass fishing and for the abundance of pike. Deer are plentiful and the lake and its surroundings form the background for Hulbert’s well-known North country story, “Forest Neighbors.” Hay fever is unknown in this region and many of the club members have found a real haven at the lake after failing to se- cure relief somewhere else. Another reason is advanced for a girl wanting a church wedding: It may be her last chance to show her good clothes. William G. Tapert. —_+->—____ Corporations Wound Up The follpwing Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Ionia Free Fair Association, Ionia. Hamtramck Sugar Co., Hamtramck. Baxter Laundries, Inc., Detroit. Neil Manufacturing Co., Detroit. Baier-Moxon Transportation, Detroit. National Patent Corp., Detroit. Rambush Decorating Co., Detroit. Union Malt Products Co., Detroit. Aerseel Company, Detroit. Austin, The Painter, Flint. Oil Seals Co., Detroit. Triad Land Co., Grand Rapids. City Window Cleaning Co., Grand Rapids. Cashin Motor Sales, Inc., Jackson. S. Frederick Realty Co. Grand Rapids. Rainbow Poultry Farm, Washing- ton. Dodge Clothing Corp., Detroit. Dayton-Dowd Co., Detroit. Midland Acceptance Corp, Detroit. Premier Vacuum Cleaner Co., De- troit. Coon and Wilkins,’ Inc., Detroit. J. P. Devine Manufacturing Co., Inc., Wyandotte. Inc., TRADESMAN After the NRA—What? American business is to-day faced with the most vital issue which has ever confronted it. This is a strong statement, but one which the facts justify. Thirteen months ago (July 17) the first NRA Code became effec- tive. To-day, American business men are struggling under the lim- itations of 496 Codes, 141 sup- plementary Codes. A year ago Washington hotels were crowded with business men come to request Codes for their own industries. To-day, to mention the word ‘Code’ in a business group is like striking a match in a room filled with explosive vapors. A year ago NRA was to mil- lions the symbol of a new hope. To-day, it stands in the minds of many for petty tyranny, for bureaucracy, for economic fal- lacy, for monopoly by others, for unfair restrictions and business ruin, Does American business want NRA and the Codes to continue? If not, what do we want in their stead ? There is no dodging these ques- tions, or the issue which they rep- resent. The NRA was not asked by business. It was forced upon business, because it was the one constructive plan, the one plan suited to the needs of the day, which was also acceptable to those in power. No matter how little we like it, the same thing will happen again before NRA breathes its last, un- less thinking business men are prepared with a constructive plan of their own, sound in concept, welcomed by substantially all August 15, 1934 other business men, and accept- able to those in power in Wash- ington openly and behind the scenes. Unfortunately, the time is all too short. Nine months from now, NRA will give its last statutory gasp. Long before those nine months are up, some ‘little group of serious thinkers’’ can be count- ed on to have introduced into Congress, perhaps at the wish of the Administration, a proposal for The Next Step. And the odds are that this next proposal will be even less tasteful to business than is the NRA of to-day. Exactly one possibility remains by which this Newer Deal legisla- tion may be headed off. This is for business men to be ready with a proposal that is at least as con- structive; that is obviously as much in the public interest; and that is backed by the enthusiastic support of those who can speak authoritatively for their fellow business men.—F orbes. oo Black Leads Strongly for Fall Black is heavily in the lead in the re-orders which so far have been placed on women’s Fall apparel, fabrics and accessories. If anything, the favor for black is exceeding pre-season estimates that it would have from 60 to 65 per cent. of the color preference for the Fall. The new browns are being well received, but in percentage they are reported to be well under black. Nov- elty greens are finding marked popu- larity as high style shades, and they promise to increase as the season ad- vances. ——_e-o The old kings hired a prophet to predict their desires. Industrial kings bribe congress and legislatures. a ee ee AUGUST 20725 THE MOST STUPENDOUS THRILLS AND SIGHTS: EVER S54 cr aT SAN el 4S DISPLAY EVERY NIGHT August 15, 1934 MICHIGAN TRADESMAN 3 MUTUAL INSURANCE (Fire and Life) Franklin Sent Up Kite to Bring Light- ning Down In the midst of all his work he had time to study and make experiments, so that he was honored all over the world for his knowledge about the tides and the weather, about colors, and, most of all, about electricity. He was one of the men who suspected that lightning and electricity are one and the same thing. But Franklin was not one to go on simply guessing; he put his belief to the proof. He made a kite of silk, and on the top of it he fixed a thin wire attached to the framework of cedar strips. He tied a string to the kite, and at the lower end he attached a silk ribbon (a non-conductor) to the string; next, where the string and rib- bon joined he fixed a metal key. Then one day, when a thunderstorm broke over his house, he sent up his kite into a thundercloud, and, holding the ribbon end, stood waiting in a doorway. He had printed a statement expres- sing the belief that everything that had been done with electricity was no more than was to be observed in lightning. Now had come the hour when he was to make his reputation as a scientist secure, or to be laughed at by the whole world. He was very anxious as he stood and waited in the doorway with his son. The first thundercloud passed without any sign at all, and Franklin feared. A second came over the kite, and he now saw that little loose strands stood out stiff and bristling. He put his fiinger toward them and they were attracted toward it. He placed his finger on the key, and instantly felt a shock and saw an electric spark. Rain fell now, wetting the string of the kite, and electricity ran down the moistened string, and was so abundant that he was able to fill his Leyden jar from the key. He had proved that lightning is elec- tricity. He made other trials, and found that some clouds are charged with posi- tice electricity and some with negative electricity, exactly in the same way as in the electricity produced by different bodies on earth. No sooner had he made sure of his facts than he set to work and built lightning-conductors. If lightning could be drawn from the skies, as his kite had shown that it could, then surely, he thought, it should be possible to guide into the ground the lightning which, if left to strike freely, might destroy the house. It was in 1752 that Franklin made his great dis- covery. He lived for thirty-eight years afterwards, and when he died, in 1790, not only the whole of America, but the whole of France, as well, went into public mourning for the famous old statesman. Discovery was now well on the way to practical success, and every year added surprises. John Canton, an En- glishman, who was born in 1718, be- came a schaolmaster, and invented val- uable electrical instruments. He was the first man to manufacture powerful artificial magnets, and discovered that the air of a room can be electrified just like so many other things. Bacarri, a celebrated Italian, found that the air surrounding an electrified body itself becomes electrified. Then Robert Symner made the amusing discovery that silk stockings and worsted stock- ings, when warmed and rubbed to- gether, became so electrified that a Leyden jar can be filled with the cur- rent from thew. More important was the work of Henry Cavendish, the grandson of the Duke of Devonshire, born at Nice in 1731. He was very rich and very strange in his manner. He lived the life of a hermit in a beautiful London house. He hated the sight of strangers—not because he was an unkind man, but be- cause he was so shy and modest. His women servants were never allowed to see him. If he had any orders for them he would write them down and leave a note on the hall table. Science was the great joy of his life. The chief thing that he did for electricity was to show that iron wire conducts electricity 400, 000,000 times as much as water does. By the aid of elecricity he exploded oxygen and hydrogen, and got pure water as the result. Cavendish lived until 1810, and in his time two men arose who quite changed the method of producing electricity. One was Luigi Galvani, who was born at Bologna, Italy, in 1737, and died there in 1798. The other, and greater, was Alessandro Volta, born in 1745, at Como, where he died in 1827. Often, as you have noticed, a very simple and natural circumstance sud- denly becomes important because it sets someone on the trail of a far- reaching truth. Think of Sir Isaac Newton and his apple, for instance. An old story tells that one day in the home of Galvani, who had become a professor of anatomy and had married the daughter of another professor, Sig- nora Galvani was skinning frogs for soup. There was an electric machine in the same room; and when a young assistant of Galvani, in passing, touched a nerve in a dead frog’s leg with his scalpel, which had become electrified, the leg began to twitch and work convulsively. Galvani, upon his arrival, heard from his wife about the surprising thing that had occurred. This story may or may not be true. However, an insignificant dead frog became a valuable link in the chain of electrical discovery. For Galvani, in experimenting with frog’s legs, deter- mined to see whether lightning would have the same effect as a shock from the electric machine. While he was fixing some frog’s legs by copper hooks to the iron railing of his balcony, he saw the twitching renewed the mom- ent the ends of the legs blue against the iron. Galvani declared that the electricity existed in the tissues of the frog. When Volta heard of this, he set to work to prove that the body of the frog did not contain electricity. He argued that it was produced by the contact of two different metals, and he proved that he was right. He placed a disk of copper on his table, and on top of that he placed a piece of cloth which had been soaked in sulphuric acid and water. On top of that he placed a disk of zinc. Next he added copper, cloth and zine again, and so on, in that order, until he built a pile. It was a pile of pairs of zinc and copper disks, each pair having a moist piece of cloth be- tween. Then he fastened a wire to the zinc disk at the top of the pile, and a second wire to the copper disk at the bottom of the pile. Volta put the free ends of the two wires together, then separated them, as they were drawn apart, the electric current which had been set up in the pile caused a spark at the end of the wires. Here, then, was the first in- stance of the manufacture of electricity by chemical action. —_—_> > + ____ Thunder and Lightning Caused by Drops of Rain Lightning is caused in an interesting way. When raindraps are very large they break up, in falling, to smaller drops. This breaking up causes a sep- aration of the positive and negative electricity on the surface of the drops. When similarly charged drops run to- gether again the amount of electricity is greatly increased. If the charge be- comes too great for the drops to bear, an electric current passes from the cloud in which the rain is forming to another cloud, or to the earth. The air in the path of this current is sud- denly heated; hence the blinding fiash. Thunder is, of course, the vibration caused by the sudden expansion and contraction of heated air. Though thunder sounds like a continuous roar, it is practically an instantaneous explo- sion. The roar is caused partly by the fact that the flash is usually several miles long. The sound from different parts of it reaches the ear at different moments; and the echo from) adjacent clouds or hills is also heard. Many photographs have been taken of lightning, and they show that the flash is invariably ribbon-shaped —a long, irregular line, sometimes with a number of branches like the branches of a tree. It is never zigzag as it is often drawn in pictures. “Summer lightning,” or heat lightning, is not a different variety, but is merely caused by the flash being below the horizon, or behind a cloud, so that only the re- flection is seen. Thunderstorms may occur at any season, but as very violent ascending air currents are far more common in hot weather than in cold, they are much more frequent in summer than in winter. Winter thunderstorms, how- ever, do occur. Winter lightning is said to be more dangerous than summer lightning, be- cause it is accompanied by less rain. Rain in a thunderstorm acts as a light- ning conductor, carrying a great part of the electric charge safely to earth. The most likely time to be struck by lightning is in the early part of a storm, before much rain has fallen. +> Finding the burnt-out Christmas- tree light’s simplified by a new bulb which glows after it goes dead. There’s also a new multiple-burning lamp, used with a multiple-burning string, which leaves other lamps unaffected when it burns out. 0-2 Help the other fellow to a job. His buying power makes business good or bad. FIRE ance—and don’t neglect it! protection is constant protection! 444 PINE ST. Fire, like Death, is feared chiefly because it can descend so suddenly, without regard for persons or plans. Your house may escape even a scorched shingle for twenty-five years—and then, without warning, be burned to the ground in a couple hours. Our records show a pitiable number of cases where fires have been reported a few days after a lapse of insur- ance—too late to benefit from past years’ payments. FINNISH MUTUAL FIRE INSURANCE CO. is not ‘“Choosey’”’ Your only protection is insur- The only sure CALUMET WHY PAY MORE? When You Can Buy Insurance at Cost. MICHIGAN STANDARD POLICIES Legal Reserve Michigan Company SAVINGS—25% to 3712% M. B. & M. Legal Reserve Co. MICHIGAN BANKERS & MERCHANTS MUTUAL FIRE INSURANCE COMPANY FREMONT, MICHIGAN if i é ‘ cs .. ft 4 Sentara teas Tota atcaea eri aeiaaceteNe 4 MICHIGAN TRADESMAN August 15, 1934 MOVEMENTS OF MERCHANTS. ‘Detroit—The Cassi Tile Co. has reduced its capital stock from $20,000 to $1,000. Pontiac—The Slater Co. has re- duced its capital stock from $100,000 to $2,600. Fremont—The Old State Bank has reduced its capital stock from $75,000 to $61,725. Ontonagon—The Citizens State Bank has increased its capital stock from $40,000 to $50,000. Hancock—The Dover Music House, Inc., has been organized with a paid in capital stock of $5,000. Boyne City—The Tillamook Yellow Fir Co. has reduced its capital stock from $1,600,000 to $160,000. South Range—The South Range State Bank thas reduced its capital stock from $30,000 to $26,000. Manistee—The Manistee County Savings Bank has increased its capital stock from $200,000 to $300,000. Detroit—The Detroit Surgical Ap- pliance Co. has been organized with a paid in capital stock of $1,000. Detroit—The Wolverine Packing Co. has been organized with $25,000 capital, of which $5,000 is paid in. Detroit—The West Coast Liquor Co. has been organized with $100,000 capital stock, with $24,650 paid in. Kalamazoo—The Pound Paper Pro- cessing Co. has been organized with $50,000 capital stock, $10,000 paid in. Detroit—Tihe Keystone Coal Co. has been organized with $25,000 cav- ital stock, of which $3,000 is paid in. Douglass—The Devine Fuel & Sup- ply Co. has increased its capital stock from $5,000 to 200 shares non par stock. : Detroit—The W. A. Gabel Daity, Inc., has been organized with $25,000 capital stock, of which $15,000 is paid in. Midland—The Midland Cut. Rate Department Store, Inc., has been or- ganized with $7,500 capital stock, all paid in. Detroit—The Safety Fuel Lines Corporation has been organized with $26,000 capital stock, of which $7,500 is paid in. Detroit—The Ideal Garment Co., 160 East Jefferson avenue, has in- creased its capital stock from $10,000 to $20,000. Detroit—The Asbestos and Roofing Construction Co. has been organized with $50,000 capital stock, of which $1,000 is paid in. Detrdit—The Alppliance Distribut- ing Co. has been organized to deal in merchandise. The capital stock is $1,000 all paid in. Detroit—The Lumber Store, Inc., has been organized to handle lumber and hardware, with $25,000 capital stock, of which $1,000 is paid in. Saginaw—A two-story store build- ing is being erected at 1331 North Sixth avenue for the grocery and meat market of Gustave O. and Louis F. Johnson. Lowell—The City State Bank and the Lowell State Bank have consol- idated under the name of the State Savings Bank. The capital stock will be $50,000 Detroit—Harper Boot Shop has moved across the street to 7717 Har- per avenue. B. Zimmerman, the pro- prietor, claims that the increased busi- ness this year made the move for additional space necessary. Detroit—The Detroit Food Show, postponed from last spring, will be held Aug. 31 to Sept. 9 in conjunc- tion with the Michigan State Fair for the first time. A special grocers’ day at the fair will make this an im- portant event for Eastern Michigan. Lansing—A contract with the Fed- eral Government for the continuance of the Agricultural Market News Service at Benton Harbor and Grand Rapids, has been signed by Samuel T. Metzger, agricultural commis- sioner, he announced Monday. The contract covers a period from Aug. 20 of this year to April 15, 1935. There are no changes in the new contract over the previous one. Detroit—Charles E. Kaiser died Monday at the home of his nephew, Titus J. Kaiser, 2924 Concord avenue. Born in St. Agatha, Oct. 5, 1851, he got his education there and at St. Jerome College, at Kitchener. He was the oldest alumnus of the school. At the age of 25 he came to Detroit and lived here the remainder of his life. He was a member of Kaiser & Bracht, old Gratiot avenue firm. Two other nephews, Arthur and Anthony, and a niece, Antonia Jantz survive. Kalamazoo—Glenn England, 46, salesman for the Grand Rapids Cas- ket Co. and a former Woodland busi- ness man, was found dead under his overturned automobile on a curve on M-43 a mile North of Cloverdale last Wednesday night. Sheriff George Leonard and Dr. Kenneth McIntyre investigated. It is believed the car struck a bank, hurling Mr. England through the door, the car upsetting upon him. No inquest was held. The body was taken to Woodland. Schetzer & Sons, thirty year old Lansing firm, have opened a new shoe store at 501-503 East Michigan avenue, where shoes for entire family are carried and fit- ted by Jack Rosenbaum, well-known local shoe man. The merchandising theory of this new store is to offer to the public a quality line of nationally known merchandise at popular prices, including an entire line of rubber foot- wear and hosiery. It will be known as “Schetzer’s Family Shoe Store.” The original Schetzer store has always carried a general line of men’s wear at 601 East Michigan avenue. Im- proved conditions warranted devoting this location to men’s wearing apparel exclusively. Lansing—A. Lansing—Heavily loaded produce trucks, which creep up hills at a snail’s pace causing traffic congestions and imperiling the safety of motorists, are to be banned from the highways under a new ruling issued by the Michigan Public Utilities Commission. The com- mission’s ruling requires that all motor vehicles used in commercial trucking must be loaded so they can travel at least ten miles an hour on the up- grade. Enforcement of the order will drive out many light motor trucks, which now are used extensively in transportation of fruits, vegetables, poultry and eggs, it is believed. The state department has received many complaints from motorists who re- ported the “crawling” trucks were making travel on the highways ex- tremely hazardous, especially in_ hilly districts where fast moving vehicles are unable to pass them with safety when the road ahead is not visible. Truckers contend the new order is part of a plot to drive motor trucks from the highways, and there is some question in their mind whether the state has any legal backing to support its arbitrary ruling. If there is no law empowering the state commission to regulate such traffic, students of the problem declare that a determined effort will be made in the 1935 session of the legislature to provide the neces- sary legal machinery to make the high- ways safe for all motorists. Traverse City—Ernest Beck suc- ceeds Edw. Willebrandt in the gro- cery business. Manufacturing Matters Flint—R. E. Robertson, Inc., has been organized to manufacture food products. It has $20,000 capital stock with $5,000 paid in. Detroit—Motor Devices, Inc., has been organized to manufacture motor parts. The capitalization is $10,000, with $7,350 paid in. Detroit—The Volt-O-Lyte Prod- ucts Co. has been organized to manu- facture batteries. The capital stock is $1,000, all paid in. Detroit—The Radio Technician, Ind., has been organized to manufac- ture radio apparatus. The capital stock is $1,500, all paid in. Detroit—The Highest Laboratories, Inc., has been organized to manufac- ture toilet articles with $20,000 cap- ital stock, $5,000 paid in. Detroit—The Detroit Flower Pot Co. has been organized to manufac- ture clay products. The capital stock is $50,000, with $1,000 paid in. Detroit—The Auto City Screw Products Co. has been organized te manufacture screws with $10,000 cap- ital stock, of which $4,000 is paid in. Detroit—The Michigan Blind Craft, Inc., has been organized to manufac- ture rugs, blankets, baskets and brooms. The capital stock is $4,000, with $1,650 paid in. Wyandotte—The Wyandotte Steel Bow Co. has been organized to manu- facture toys and other commodities. It has an authorized capitalization of $5,000, of which $3,000 is paid in. —— Fill Out Year as Reserve Head Gov. Eugene Black, of the Federal Reserve Board, is expect- ed to continue in that post until the first of the year, although he has expressed strong desire to be relieved of the governorship in order that he may return to his former position as governor of the Atlanta Reserve Bank. Governor Black’s tenure of of- fice has been extended long be- yond the period which he agreed to serve at the time of his appoint- ment due to the wishes of Presi- dent Roosevelt. The President, it is indicated, will again appeal to the Governor to remain with the board. He is said to feel that Black’s stewardship of the Fed- eral Reserve system has brought a highly satisfactory reaction from bankers and the country gener- ally at a critical time in its history. He also realizes that the appoint- ment of a successor to the Re- serve Board head so far in ad- vance of the next session of Con- gress might harbor complications concerning Senate confirmation of a new Governor. The President and Governor Black are scheduled to talk over the situation at an early date. oe Plans Colonization of Alaska Plans for colonization of Alas- ka with a view to increasing popu- lation of the territory and at the same time absorbing a portion of the unemployed in industrial cen- ters of the United States are being shaped by the Administration, it is learned. The program contemplates homestead grants of fifteen acres on which the Government would build living quarters for the home- steader and his family and furnish him with equipment to engage in farming or other occupational ac- tivity. Secretary of Commerce Roper gave particular attention to the colonization possibilities during his recent inspection tour of Alas- ka. The colonization program was one of the principal purposes of his visit to the Northern terri- tory, it is said. The Alaskan colonization pro- gram would come under the sub- sistence homestead division of the Interior Department, but other Government agencies, such as the Department of Commerce in charge of business promotional activities, also are expected to take part in the project. Se ee Fiat Money Psychology An adverse impression in con- servative financial circles has been created by the decision of the Treasury to issue silver certificates at the rate of $1.29 per ounce of the white metal acquired by it previously at much lower cost. While this is fully in accord with the rights of the Treasury un- der the statute, and while the ag- gregate amount involved is rela- tively insignificant, it is inter- preted nevertheless to indicate a leaning toward fiat money. The printing of new paper money with a fractional metal coverage is held a bad precedent, especially since it tends to encourage further the inflation agitation led by Senator Thomas of Oklahoma. The concrete effect of the issu- ance of the silver certificates will be the retirement of a roughly equivalent amount of Federal Re- srve notes from circulation. This will effect a corresponding in- crease in excess reserves of mem- ber banks at the Federal Reserve banks. ese eee eeercee tone August 15, 1934 * MICHIGAN TRADESMAN Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 5.34 and beet sugar at 5.12. Tea—The first hands tea market in this country during the week has shown some little weakness. The trade are buying only what they must have and prices are in buyers’ favor. Con- sumptive demand for tea is good. Coffee—In spite of news from Brazil during the week that the current crop would be less than was expected, the market for future Rio and Santos cof- fee, green and in a large way has shown some declines during the past week. Later some of this was made up. Business has been poor. Actual Rio and Santos has also been dull with slightly easier prices. Milds are unchanged for the week. Jobbing mar- ket on roasted coffee shows no general change. Consumptive demand for cof- fee is reported about as usual. Canned Fruits—California canned fruits showed, perhaps, the strongest tone in the line. Cling peaches are vir- tually controlled by the larger packers and there are indications that the pop- ular sizes and grades will be advanced for September or later shipment, Canned Vegetables—Southern toma- toes, after a long period of low prices on new pack goods and little trade con- fidence, showed a reversal of form this week, when prices advanced rather sharply, until No. 2s touched 7%c, fac- tory. There was considerable buying from the West reported, and packers showed little desire to sell at the low prices, as shipments so far have run pretty well up to production. New York State reports little change this week, but where state peas are offered prices are plenty high. Price ideas on Refugee beans have not changed mate- rially. The Wisconsin pea crop, ac- cording to the State Department of Agriculture, has improved over earlier prospects, but corn has been consider- ably damaged, particularly in Illinois. Canned Fish—The canned fish mar- ket was generally strong this week, the single exception being the rather sudden and unexpected drop in the cheaper grades of Alaska salmon, pinks and chums. These grades de- clined 10c a dozen each, no particu- larly good reason, and at a time when spot stocks of pinks were very light and increased buying was indicated. Dried Fruits—The dried fruit mar- ket shows increased strength as the week winds up. For one thing, there is a better undertone to California prunes, following a little bear drive through the summer by some opera- tors who tried to establish in the minds of the prune pool that prices were too high, and were selling “short.” The trouble is that they didn’t sell much, which was natural during the summer, but they failed to lower the pool’s ideas and are now rather inclined to feel that the basis has been laid for a stronger market on prunes during the fall. One of the chief developments on the Coast yesterday was a sharp turn in dried peaches, which advanced up to 3c per pound. Apricots, of course, show a firmer undertone, and with the visible supply so well cleared now the outlook for the future is for even high- er prices, strange as this must seem. Evaporated pears, which have been a weak spot, are doing somewhat better, and apples continue strong both in the East and West. The new prices named on new crop California figs have been favorably received by the trade, and considering the higher costs of impor- tation on figs from abroad, it seems reasonable to expect a steady move- ment of domestic goods. Raisins are holding unchanged for shipment, and large users, among them the manufac- turers, are pretty well supplied for ear- ly fall requirements. Beans and Peas—At the beginning of the week pea beans and red kidneys showed some firmness, but this later disappeared. Generally speaking, the list of dried beans and peas are all very dull with prices in favor of the buyer. Nuts—The nut market is taking on more definite shape now as the sum- mer swings into its final stages. Crops this season are running several weeks ahead of a year ago, and the quality is said to be unusually good. Domestic walnuts will be controlled as to the* amount placed on the market and the low prices named on Northwest filberts are expected to expand the market for these goods. Large distributors are getting ready to push Brazil nuts this fall in co-operation with the great ad- vertising campaign to win new con- sumers. Opening prices will be named in September. The shelled nut market was somewhat more active in the past week. Fluctuations in the exchange and the weakness of the American dollar unsettled things, but gave those who covered deferred needs a feeling that they get more for their dollars than they are likely to get in the fu- ture. Olives—Olives are another food item which promises to move higher in the event of foreign exchange advances. Even were such a possibility absent the outlook would be firm, since it is known that Spanish shippers have only small stocks left for sale. The short- age of medium and smal] size queens, stuffed and plain, continues. There is a fair demand with most consumers preferring to operate from hand to mouth rather than taking a forward po- sition. Packaged Wheat Products—Battle for packaged wheat products continues at a furious pace here. Kellogg is now offering a fifteen biscuit, packed in a twelve-ounce carton, to retail at two for 25c. Shredded Wheat has started an intensive newspaper advertising campaign and Loose-Wiles is backing its Rippled Wheat line with equally heavy displays and advertising through- out the Midwest territory. Pickles—Soon something more may be out on new pickles. How prices will compare with those now prevailing de- pends much upon the size of the crop now in the making. Demand is still light. Rice—The rice market was generally steady this week. There was a fair vol- ume of business done but buyers have not as yet shown a great deal of specu- lative interest although the grain mar- kets have been running away in other directions. Prices, however, are steady and spot stocks getting pretty well de- pleted by the demand. Salt Fish—Mackerel and other salt fish are still marking time and will! do so for a few weeks to come. New pack mackerel will soon be on the market and prices on these are expected short- ly. As to tinned fish, salmon is doing better. The demand is fair. Alaska pinks show some shading here and there. Fancy salmon is firm. Other tinned fish are having a fair summer demand, No change in price. Soya Beans— The ford Motor Co. will stage a dinner Friday night, Aug. 17, in the lounge of the Exposition building at the Century of Progress and the menu will be made up en- tirely of soya beans and soya bean flavored foods. Soya foods for the big banquet will be prepared in Detroit, Cleveland and Chicago. Fifteen min- utes of the dinner will be broadcast over a National radio hookup of the Columbia system. Syrup and Molasses — Sugar syrup pursues the even tenor of its way. The production is still limited and the de- mand seasonably quiet. Prices are steady to firm. Compound syrup has advanced 10 cents per hundred pounds, but the prospect of this will not in- crease the demand any, as stocks are rather heavy. The finer grades of mo- lasses are selling normally for the sea- son at unchanged and steady prices. Vinegar—The latest reports indi- cate that the apple crop will run about 40 per cent of last year’s. However, a greater percentage may be available for cider and vinegar since the quality is expected to be too poor for eating purposes to a large extent. ——__»-+ Review of the Produce Market Apples—No. 1 Red Astrachans, $1.25 per bu.; Duchess, 50c per bu. Avocados—$3 per case from Florida. Bananas—5c per lb. Butter—Creamery, 27!4c for cartons, and 27c for tubs. Cabbage—Home grown $1.65 per bu. for either white or red. Cantaloupes—Benton Harbor Honey Rock, 10x10, $1; 11x11, $1.35. Carrots—Home grown, 20c per doz. bunches or 85c per bu. Cauliflower—$1.25 per crate for flat home grown. Celery—Home grown 20 @ 35c per dozen bunches. Cucumbers—Home grown hot house command 40c per doz.; out door grown $1.50 per bushel. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: Cer P ftom farmer 2 22 $2.55 Light Red Kidney from farmer__ 3.75 Dark Red Kidney from farmer-__ 4.50 Eggs—Jobbers pay 10c per lb. for all clean receipts. They sell as follows: Bancy, fresh white. 29.02.0500 22¢ Candied) freshi =e) eee 21c Candied, large pullets_..____ l6c Cheeks, foun s is ee 15c Egg Plant—$1.50 per doz. for home grown. Garlic—12c per Ib. Green Corn—10-15c per dozen for home grown. Green Beans—$1.75 per bu. Green Onions—10c per dozen. Green Peas — $3.25 per hamper for California and Washington. Green Peppers—20c per dozen. Honey Dew Melons—$2.50 per case. 5 Lemons—The price is as follows: 360 Sunkist2 22 $6.50 300 Sunkiste: 2 ee 6.50 360 Red Ball 25) 0 6.00 300 Red Ball. 6.00 Limes—25c per dozen. Lettuce — In good demand on the following basis: Calitornia, 45 and 5s crate = $4.25 Peat, out-door —). 0 3s 03 Onions—Home grown, $1 for yellow and $1.35 for white. Oranges—Fancy Sunkist California Navels are now sold as follows: $26 2a $5.00 WAG) oe 5.00 200 ee ee 5.00 210 2 ee 5.00 20g) 4.75 O88) ee 4.75 $24 4.75 Red Ball, 50c per box less. Parsley—30c per doz. for hot house. Peaches — Rochesters from Benton Harbor, $2 @ $2.25 per bu. They are good size and present a good appear- ance. Pears—$1.50 @ $1.75 for Batlets. Plums—$1.50 per bu. for Bradshaw. Potatoes—New, $2.50 per bbl. from Virginia. Home grown, 90c per bu. Poultry—Wilson & Company pay as follows: Eleavy Powle: 220222 11@12c Hight Bowls = 2.00 es sie 9c Bucks sete ee 8c (Buckeye 2225222 ee 14c Geese) = oe ee 7c Radishes—8c per dozen bunches for home grown. Spinach — 75c per bushel for home grown. Summer Squash—2%c per Ib. Sweet Potatoes — Indiana Jerseys, $2.25 per bu. Tomatoes—Hot house, 35c per 8 Ib. basket; out door grown, 60c per % bu. Turnips—30c per dozen. Veal Calves — Wilson & Company pay as follows: Baney 2805 ec0 ee 8%e Good) st eae 6c Watermelons—25c @ 35c. Wax Beans—Home grown $2.25 per bushel. ———— Construction Continues at Low Level The era of increased public building which the President has promised in his recent speeches is not reflected thus far in actual construction awards. On the contrary, public works construction, which has been tend- ing downward ever since the drought relief began to make heavy demands on the Treasury, continues to register a declining trend. Total construction awards in the week ended August 9 amount- ed to only $15,404,000, accord- ing to Engineering News Record. Street and road building and pub- lic construction contributed only $2,768,000 to the total for the week. ———— Baldwin—Mrs. Rena Caplan is con- ducting the business formerly con- ducted by her husband, Louis Caplan, recently deceased. ——_».—.____ Religion inspires courage. een ed EER Ee ieaatboaarek i it i i ; e i t RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Rudolf Eckert, Flint. First Vice-President—Vincent Miklas, Manistee, Second Viice-President—O. A. Sabrow- ski,, Lansing. Secretary Herman Hansen, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Whence Comes Real Progress? [Because Mr. Findlay is taking his first vacation in two years, this and im- mediately succeeding articles are writ- ten in advance. Our readers may look for some timely notes of his travels a bit later.] Because we habitually think and speak of averages, it is well to check up from time to time to clarify our views. The latest activity to be put un- der the microscope is the farmer—for- gotten or otherwise. Now we have re- sults of a study which show that 90 per cent. of our agricultural output is produced by 10 per cent. of our agri- cultural population, otherwise, our farmers. What a picture! Having long regard- ed grocers as the horrible example of wasted energy and misdirected effort, this should correct our view consid- erably. For while around 25 per cent. of the grocers do 75 per cent. of the business, showing that 75 per cent. of all engaged in the grocery business are so far below standard that they are drags on progress, here is our oldest industry—commonly called the “back- bone of the Nation” —with 90 per cent. in the class that does not belong and are misfits in their life pursuit. But let us not be satisfied with that statement and go no farther, for the parallel runs along thusly: That the 90 per cent. farmers who do not produce saleable surplus are really to-day and already in the class of subsistence farmers; or, as one puts it, “sub-sub- sistence” farmers. These provide their own maintenance or fall below it, just as grocers who, as a class, hang on by their eyelids, barely making their own livings or failing to get by without as- sistance. And then what? Why this: That both those farmers in the 90 per cent. class and grocers in the 75 per cent. group contribute partly to their own sustenance, and do it better in their only familiar occupations, probably, than they could in any other line of effort. They are not master servants of the community, but they serve nev- ertheless to the extent of their innate ability. Again, both these classes of citizens do one thing which makes conditions better than they otherwise would be. Both provide homes for their families and keep their circle of dependents to- gether in a home atmosphere. Prob- ably, too, that atmosphere on the whole is better than that of many American homes which are really homes only in name, though they are the abode of riches and luxury. For many such so- called homes of luxury are mere sleep- ing places—and not always that—of their occupants, wherein idleness and dissipation lurk and time, which is the very essence of life, is deliberately killed. MICHIGAN Primitive homes, maintained on a frugal scale, always have been the breeding ground of enterprise and in- itiative. Unspoiled children, trained simply in ordinary public schools, com- pelled to help out with family chores while those supposed to be more for- tuate waste their opportunities—those youngsters have their faculties strengthened by honest effort and sharpened to observe the better things of life enjoyed by others which then they are stimulated to get for them- selves. When we look about us on all occu- pations, we find this condition runs through all of them, more or less, but by and large pretty uniformly. Consider doctors or dentists. Thou- sands of these are trained who fail to make their livings in their chosen lines. Many never begin to practice. The few in the higher brackets of intelli- gence and determination furnish our ranks of emient specialists and those “family doctors” who are the great solace and reliance of the home. Lawyers are trained by the myriad who can be hired to-day and for fifty years back, to my own knowledge, in the city of New York for one dollar per day—and right glad they are to get it. Too, these men are highly trained in all the mechanics of their profession. They can be trusted implicitly to draw up a writ of mandamus, take an affida- vit, write a conveyance and do all with- out the least liability to error. Yet in that city where Samuel Untermeyer, who started with similar training, gets $1,000 a day for his services and has clients standing in line, those men are as plentiful as the sands of the sea- shore. Why? What’s wrong with them? Just one thing. They have not initia- tive. They lack the divine afflatus. They fall short of selling themselves. They have the goods but know not how to merchandise. And so if “doctor and lawyer’ why not also “merchant and chief”? Fact is that the rule runs through all classes, and we find that representative lines of retailers show an average of success and stability about on a par with what grocers show. So, in finality we get down to this: That progress does not come from any average in any line. Progress comes by and from and through exceptional peo- ple, and so long as men are not created equal—because, even politically, equal- ity never has obtained — certain ones will forge ahead against all imaginable obstacles, blazing new trails for hu- manity. Yet there is still hope and in- spiration for the rest of us in the knowl- edge that most of us are followers and the followers are of all ranks, from those immediately back of the leaders to the rear guard which, after all, is a necessity in every army. But there is no grocer or other mer- chant who can ever rest on his oars, thinking that it is no use to try; for to stop is to fall back every time. So for the observant ones, here are some pointed items from Philadelphia, where grocers always have done things. This is Frankford speaking: “One thing that burns this writer up is that kickers and whiners invariably get the best service. The good na- tured, ‘easyful’ folks get the specked TRADESMAN oranges, the late deliveries and pay forty dollars for a thirty dollar plumb- ing job. Moral: ‘Don’t be Easy.’ “One most likeable fellow was a wagon salesman who called on some of you who read this. He said he al- ways made eight or ten dollars extra each week to take care of his losses. Many grocers paid for 20 pounds and got 18. Pretty hard to laugh at this fellow’s jokes and scan the scale at the same time. “Good wagon salesmen are nice chaps. They have to be. They are all honest, but some have queer ideas about extras to make up their losses. If you cannot check everything, at least check every man_ frequently (especially the good fellows) when he does not know he is being checked. Don’t be an easy mark.” To all of which I agree except that I hold to the “count, nyeasure, weigh or gauge everything you buy” rule. No man can afford to feel that he can- not check everything. He should, and he must, else he will lose more than the time he saves. No job about the store is more important than this for any and every merchant, nor can any other work or duty be allowed to in- terfere with it. If you doubt this, think this way: That when you stock anything for sales, you are never certain just what returns you will get. You hope for a fixed, preconceived percentage or fixed sum. But there is risk and gamble in anything bought for resale. There is no risk or question what- ever about getting exactly what you pay for. There the return is absolutely definite and certain. Paul Findlay. —_+ > Call Chain Stores a “Racket” The farmer to-day get very little for his products. Why? The public pays more than ever. True, the price of corn, tomatoes and other vegetables may be less, but so is the size of the can. There are 67,000 American and A. & P. and other stores in a chain all owned by the same outfit. Which means one buyer. This means the farmer has no chance to sell his prod- ucts unless he sells it to the one big buyer, “Wall Street.” It means there are hundreds of thousands of buyers kept off the road, kept out of hotels and kept off trains because one buyer buys for 67,000 stores. The day of the traveling salesman is almost at an end, canned beans, There is no such thing as competi- tion in selling or buying food com- modities. How many of you readers ever realize that it is the chain store system, not only of food commod- ities, but chain store system of steel companies, chain store system of rail- roads and chain store system of Pub- lic Utilities that is ruining our free- dom in this land of supposed oppor- tunity, freedom and plenty. It was the name-sake of our present President, that one great American, T. R. ‘Teddy” Roosevelt, who when he was President, fought the trusts (Wall street and other would-be gov- ernments of their own) who sought to overthrow this government, but they did not scare “Teddy”; nor will they scare Franklin Delano Roosevelt. August 15, 1934 We want each and every manager, clerk or employe in any capacity for a chain store, or a chain outfit of any kind, whether it be public utility, gro- cery store, shoe store, drug store, jewelry store, restaurant, hotel, dress shop, women’s ready to wear, millin- ery, or any other chain outfit to al- ways remember: We are not fighting the personnel; we are not fighting you; we are fighting for you; we are fighting the system that will sooner or later deny you the right to earn a liv- ing. Please then say to yourself: meditate a few minutes, “Where was I working before I hired out to these slave drivers?’ Most of you will an- swer: “I owned and controlled a little store of my own, but the A. & P. forced me out of business. Knowing no other business, I had to take a job slaving for them.” You will undoubt- edly say to yourself: “I had a good I gave the people of my community and neighborhood business, more for the money and better merchandise, now I am forced to sell them com- modities that I know are unfit to sell. I must fool my friend and neighbor, or the chain store will get a new man- ager.” Then you will say to yourself: “Oh! How I long to be back in that little grocery or drug store of my own; back in the neighborhood of freedom and independence. In those good old days before the chain store system drove me out of business. Yes, Mr. Manager, Mr. Clerk and Mr, Employe, you should feel very friendly toward this paper or any other paper that will take up your fight. When the chain system wants to get rid of you, they will force you to accept a change to other city, where you and your family will be strangers. They hope you will not some accept the change; they expect you to resign. If you do accept the change they will keep changing you from one city to another, until you do resign. And you clerks and _ employes, please remember, sooner or later they will put in “Ready to Serve” markets and do away with the clerks. Their idea is, spend a hundred dollars, spend a thousand dollars or a hundred thou- sand if necessary, to systematize the chain so as to do away with labor, So we again ask you, Mr. Independ- ent Druggist, Mr. Independent Grocer, and other independent store owners, join with us and be an Independent God Loving, Never Fearing, Free Speaking, Red Blooded Liberty Seek- ing American, — Johnstown, Derby. Penn., ——_++»___ Toy Sales Exceed 1933 Figures While purchases of toys in the wholesale market have declined con- siderably during the last few weeks, the total for the year is about 10 per cent. ahead of last year’s volume. Re- tailers are buying on a hand-to-mouth basis, while manufacturers are operat- ing under a close production schedule and are avoiding any tendency to build up surplus stocks. Retail sales for the year, after the holiday buying is summed up, are expected to surpass last year’s figures by at “least 10 per cent. August 15, 1934 MEAT DEALER Planning the Advertising Program What mediums should be used in advertising? This is always a question that has to be decided upon, largely based on whom you want to reach. A larger store covering a complete city or town could use the newspapers, or in smal- ler communities use the papers or shopping news. diums usually reach everyone in the district. Such advertising is usually written to apply to all, rather than any particular few. This type of ad- vertising is of a certain benefit but usually does not meet the problem of the smaller merchant. The chant, has to depend more upon let- ters or printed matter, postal cards or larger cards. Very often, advertis- ing help from some manufacturer, such as recipe pamphlets, booklets, etc., can be used to a great advantage by merchants. local These me- news- smaller or community mer- Circulars are used a great deal by certain types of merchants. These either cover the entire neighborhood or go into the delivery boxes, or cover just certain streets. Some concerns favor billboards or spaces in theaters. Others like advertising on theater programs, church or lodge programs. Many concerns use theater Certain kinds of gifts like cal- endars, thermometers, pencils, yard- sticks, pot holders, etc., are used as good will builders. This type of ad- vertising keeps the name before the public but usually does not sell any merchandise. Other types of good will advertis- ing which are found very effective by some merchants would be the sending of baskets of merchandise or flowers to their customers who are sick. Giv- ing prizes for certain bridge parties and other gatherings like lodges, etc., is a good will builder. Others co-op- erate with local food fairs held by Women’s Clubs or allow the Women’s Clubs to hold food fairs in their store. Others ffnd it worthwhile to give bridge score pads, bridge rules, pam- phlets or such mediums to keep their name before the public. There are a hundred different types of sales used to build business and all are good for local slides. someone somewhere. Personal Contacts Effective For the Service Grocer, one of the most effective ways of advertising, of getting real results, is by a personal This is the most expensive way but the way that gets the greatest results. Personal calls, made at the home of people, particularly if the prospects are selected, will get the greatest amount of returns for the dollar. Miany stores use the “Hostess Service” idea—a plan of calling on all new arrivals in the community. Next to personal calls would be the telephone call. Telephone calls, par- ticularly in the service business, are invaluable, particularly when made to people who are not buying at the pres- ent time or who should buy more. It is a wise plan to call new customers call. MICHIGAN about a week after they open an ac- count to ascertain if everything is sat- isfactory to date. All of these mediums of advertising should be considered by a merchant in laying out a program for the year to come or for the immediate period ahead. ; A definite quota should be set up for the amount to be and a quota of results to be obtained should Some definite records should be kept of the results, and a spent also be set up. chart used showing the progress as the campaign is being carried on. I speak of this as a “campaign” because any program of advertising, whether or not it is a permanent program, is what might be a “campaion” It might be a continuous campaign for the development of termed business or it might mean a campaign which is held for some specific period. Many of us have had the experi- ence of expansion, or development, or moving, which would call for special advertising. That type of advertising gives us a wonderful excuse to carry a real message to the public for the next period ahead. opportunity to say a great deal to the people and to sell them on certain ideas that might be called “features” in our store. Hi. H. Sack. It gives us an ——_+-> Meat Supp!y Industry’s Big Problem The meat retailers of the nation are about to meet in a national conven- Baltimore and the problems Encrmous tion at confronting them are such as to war- rant a large attendance of men inter- ested in guiding the affairs of the Na- tional IT am _ confident that deliberations and decision will be productive of good results. The specific problems come before the Association. their will convention are not the only ones of consequence. One in which particular is so important and so wide- spread that it will call for thinking and planning for months to It is one in which retailers and packers both are concerned. I refer to the successful distribution and sale of the abundant meat supply which the industry will be called upon to market for some months to come. Several factors are resulting in the marketing by the farmers of large numbers of meat animals. The drouth in particular has forced the farmers to send in many cattle, hogs and sheep for which they are unable to provide feed and water. Packers and retailers have always accepted responsibility for the marketing of all the livestock produced by the farmers. It is an un- written law that the packers shall buy the daily receipts whether they be large or small, turn them into meat and by-products, and depend upon the retailers to move the meat into immediate consumption. It is a remarkable tribute to the packers and retailers that meat is never wasted. In my nearly 40 years of experience in the business I have never known of the willful destruction of a side of beef or a hog carcass merely because a profitable market was lacking. Meat consumers have never gone hungry when many come, supplies TRADESMAN were available and farmers have never unable to sell their livestock. packer-retail method of distrib- uting meat has met every demand upon it and I am confident that it will continue to do so. At the moment they are confronted with the unusually large supply of meat in the face of greatly reduced buying-power. Our mutual responsi- bility to the consumer is to make available possible pound of wholesome condition, been The necessity of marketing an consumer every meat in fresh, and our responsibility to the nation’s meat every possible penny of value for their out- put. producers is to obtain This calls for unusually aggressive and intelligent salesmanship. We must do everything in our power to make the consumer aware of the importance of meat in the diet and of the value of compared with substitutes People will pay for meat a price consistent with its value meat as and alternatives. to them, and it is our job to make the value of meat so the price obtained for it will enable retailers, packers and farmers to cover fully their costs of operations, includ- apparent that ing a return on their investments. Nothing that we might do as indi- viduals will be more helpful in the general, plan for prosperity keting of the livestock produced on farms and ranches in this country. TT. G. Lee so Suggest Combination Dishes These days, when appetites so often restoring national than the successful mar- more than six million lag behind, sausage is a favorite, not only because it can be cooked quickly but also because its spicy flavor re- vives appetites when nothing else will. There need be no monotony for the housewife in the sausage; it makes no difference how often it is used, for it combines well with practically any vegetable or fruit. Here are a few of the most popular combinations to suggest to customers. 1. Sausage patties served on rings of fried pineapple. 2. Sausage linkes baked with apples. 3. Fried sausage and apple rings. 4. Sausage and fried bananas. 5. Mixed grill of tomatoes, and partially cooked pota- ways of preparing broiled sausage, toes or sweet potatoes. 6. Sausage and omelette or scram- bled eggs. 7. Sausage and waffles. 8. Sausage and cold potato salad. In cooking the little link sausages, it is a wise precaution to prick them several times with a sharp-tined fork. This prevents bursting. ——__ + -___. Imported Green Olive Code Approved NRA approval has been given a code for the imported green olive in- dustry. The code became effective on August 6. The code establishes a max- imum work-week of forty hours, with certain customary exceptions. Mini- mum wages are set at $16 per week for office workers. Other male em- ployes will receive at least 40 cents per hour, females 30 cents. It is estim- ated that these labor provisions will result in an increase of 18 per cent. > in wages, and 15 to 20 per cent. in employment. The Code —___ Heavier Cut in Gasoline Output Further sharp reduction in al- lowable crude petroleum produc- tion next month is foreshadowed by the Petroleum Administrative Board’s order curtailing gasoline production beginning September 1 and calling for a reduction of nearly 5,000,000 barrels in gaso- line stocks. Th board’s action was not un- anticipated as there is normally a reduced demand for motor fuel at this time of year but the cut ordered in stocks is said in some quarters to be heavier than had been expected. my with him. He misses who has no mission. Ail Issues CONSUMERS POWER PREFERRED BOUGHT SOLD QUOTED Your Inquiries Solicited ROGER VERSEPUT & C0. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offices ¢ ae Phone 2-3496 MUSKEGON Se an 0 ee 0 ame August 15, 1934 Proceedings of the Grand Rapids Bankruptcy Court August 8. We have the schedules in the matter of Ford Blake Fuel Co., Inc, bankrupt No. 5761. The schedule shows assets of $6998.46, with liabilities of $4500.87. The first meeting of creditors will be called and note of same made herein. The list of creditors is as follows: to-day received Taxes due and owing__________$ 115.79 Hiovd Bitch G Eo 4.00 Louis Eastwood, G. 4.00 Russell Blake, G. Ro 82.50 William. J. Blake, G. 885.00 Russell Blake, G. R.__-_- 412.50 White Cak Coal Co., G. 706.10 ena Carton Co. 2.06 Michigan Bell Tel. Co., G. R.__ 18.35 be C. Coffman, G: Roe 14.05 Cities Service Oil Co., G. 36.51 South End Shopper, G. R. 2.50 G. R. Coal Exchange, G. 154.48 Consumers Power Co., G. R.__ 3.48 Gea, Wie GCG no 6.72 G. R. City License_ a 25.00 Coal Dealers Ass'n, 100.00 J0tn & vier G Ho 1,927.73 August 8. We have to-day received the Schedules, reference and adjudica- tion in the matter of Charles L. Fisher, bankrupt No. 5794. The bankrupt is a resident of Grand Rapids, and his occu- pation is that of a baker, The sched- ule shows assets of $667.43 of which $600 is claimed as exempt, with liabil- ities of $7938.01, as follows: The list of creditors is Personal property tax __________ $ 13:27 Industrial Mortgage Co., G. R.__ 50.00 Michigan Trust Co. G. R..___ 7,000.00 Old Kent Bank, G. R._.___ 125.00 Peoples National Bank, G. R.____ 74.00 Hen Steragze Co. G H. 38.13 Wikson & Co, G E.. eee 11.01 L. & L. Jennison Co., Jennison__ 35.20 E. B. Gallagher & Co., Detroit 99.00 Cc. W. Melis Paper Co., G, Ri. 60.90 Pastcor Bros. G. RK. 46.25 Voigt Milling Co., G hee 220.21 Wolverine Spice Co., G. R.- a 35.76 Lee & Cady, G. R._ - EOS DeYoung Bros. Fuel Go G. co Smith Flavoring Extract Co., G, R. 1.30 becker Bros, G. Roo 41.70 tiddon Bakers Supply Co., G. R. 1.85 Bel Fel Co. G ko 12.00 Richmond Stamp Works, G. R.__ L0G In the matter of M. A. Guest Co., bank- rupt No. 5648. A meeting of creditors has been called for August 27, at 10 a, m. to consider an offer of composi- tion, Such meeting will be held at the office of the referee. August 10. On this day the schedules, reference, and adjudication in the mat- ter of John I. Bushouse, doing business as Btushouse Hardware Co., bankrupt No. 5801 were received. The bankrupt is a merchant of Kalamazoo. The sched- ules show total assets of $1,038.00, (of which $350.00 is elaimed exempt), and total liabilities of $5,333.45, listing the following creditors: State of Michigan, Lansing, sales Pax a ey ea ee 5, City of Kalamazoo, taxes... 50.09 Rice Seed Co., Cambridge, N. Y. 133 Lake Shore Seed Co., Dunkirk, IN TY, N. ete cece Neer See eee pega 1283 Card Seed Co., Fredonia, N. Y. 1.08 Alex. Hamilton Institute, N, Y. City 7.00 Billings & Chapin Co., Cleveland. QO. 2 on 375.58 Borin Vivitone Corp., ro 8.69 Electric Sales Co., Detroit_____- 61-91 Damascus Steel Products Co., Roaktond: Ul: 2c S73 Federal Stamping & Enameling Co., Pittspureh |e 8.27 Gardener Wire Co., Chicago ____ 3,10 Cc. A, Londelius & Sons Co., Chicago 22525 0 oe So 5.50 Kirseh Co., Sturgis __ ee 2.38 Michigan Retail Hdwe. PANS) ee 8.00 Harry Meyers, G. R._ eu 25.62 Mid-West Bicycle & Toy Co., Metron ee ees Pullman Specialty Co., Pullman Reese Padlock Co., Lancaster, Pa. Starr Stoneware Co., rooksville The Schaefer Co., Decatur, Ind. EE Co Ward: G. Re soos ee Wheeling Corrugating Co., Chicago Zimmerman Mfg Co., Owosso____ Celery City Lumber Co., Kalamazoo H. J. Cooper, Kalamazoo______ J. Chas, Ross Co., Kalamazoo__ Goodyear Service Co., Kalamazoo Hanshue Sign Co., Kalamazoo__ Sargent Specialty & Machine Co., Muskepon 20208 6.00 Katie Klimp, Portage ____~_.___ 750.00 Kalamazoo Awning & Tent Co., Kalaimazoo Lloyd Malbone, amazoo J. Wiesterhof, Kalamazoo Dr. B. A. Roelofs, Kalamazoo__ 80.00 Dr. Leslie A. DeWitt, Kalamazoo 25.00 E. M. Sergeant Coal Co., Kal- amazoo 29.04 INI Bros.) Seottse es 8.77 J. E. Loughead Kalamazoo 5.05 Lockway Stouck Paper Co., Katimazoo 77.61 Star Paper Co., Kalamazoo__-- 151.35 Cc. Luyendyk, Kalamazoo ___--- 180.00 MICHIGAN Bank of Kalamazoo, Kalamazoo 146.65 Sprague Hdwe. Co., Kalamazoo 8.50 Cable Bros. Sales Co., Kalamazoo 2.36 Mich. Bell Telephone Co., Kkalamazoo Standard Sheet Metal Co., Kalamazoo Kal. Garbage Cc 10.60 alamazoo-___-_ Holton & Haas, Kalamazoo-_-_-- Federal Hdwe. Mutual Ins, Co., Stevens Point, Wis. 8.38 A. L. Lakey Co., Kalamazoo-_-_-_- 15 Gumser Willow Farm, Holland 3.02 Kellogg Broom. Works, Battle Creek 4.90 Jewel Hdwe. Co., Kalamazoo__ 401.97 Heil Peters, Kalamazoo ____---- 10.03 Nusbaum Motor Supply Co., Kalamazoq, 93 oe 9.00 Ralph M. Ralston, Kalamazoo__ 7.56 Kal. Gazette Co., Kalamazoo_-_ 28.82 Home Savings Bank, Kalamazoo 3.95 Liquid Veneer Corp., Buffalo____ 3.50 Berridge Shear Co., Sturgis 9.97 Bi-Chrome Bubl Co., LaCros Sea ee 5.25 Goulder Brush Co., Cleveland__-~ 15.00 Hartwell Bros. Handle Co., Memphis; Tenn) ct.) oe 7.13 Goodrich Silvertown, Inc.,, Kalamazoo. SOO sae ae W. -E. Carr, Kalamazoo 7 5.25 Consumers Power Co., Kalamazoo 10.21 Barentsen Candy Co., Benton Harbor ooo 1.00 i. H. Oosterhouse, Kalamazoo__ 3.00 The Biek Mfg. Co., Dowagiac__ 1.58 Holland Printing Co., Holland__ 1.00 Perry Jackson, Kalamazoo______ oe August 9. On this day the schedules, reference, and adjudication in the mat- ter of Frank A, Napieralski, bankrupt No. 5796, were received. The bankrupt is an insurance salesman of Grand Ra'p- ids. The schedules show total assets of $2,364.84, (of which $450 is claimed ex- empt), and total liabilities of $5,058.96, listing the following creditors: State of Michigan, Lansing, takes a unknown John Alicki, G. 80.00 Joseph and Mary Lewalski, G. R. 500.00 Eimeoin Vercoe. Jr G Ri 55000 August Brogger, 3yron 160.00 3essie and Carl Beach, 400.00 J. Harrison Edwards, G. 20,00 G. Bergsma, G. R.___ 2 Engel Lumber Co., G. Old Kent Bank, G. R._ ene Howard Lawrence, Receiver 4 ican Home Security Bank, Grand Rapids David E, Uhl, Receiver G. National: Bank. GR. 2 spa AS Co Wi. Binlick, G. Rio ee Fisk Lake Garden Co., G. R.____ Albert Gajerowicez, G. Albert Hake Coal Co., Steven Holmes, G. R.__- Joseph Jeleniewski, G. Bert Jenkins, Beverly R. L. Johnston, G. R. = Stanley Karas, G. R.__ 2 i Mrs. Harriet Lowes, G. _. 180.00 Peter Majewski, G. R.____ = 88.60 G@harles J. Syrek, Gi Rio 100100 Charles Wahlfield, Constick Park 10.50 Sylvester Ziolkowski, G, R.____ 55.80 Vincent Zukowski, G. R.___- —~ 400.00 Edward Kowalski, G. R.-_______ 6.00 —_2-+—___ Advertising the Grand Rapids Banks Prior to the early 1900’s our banks had contented themselves, so far as advertising goes, with a statement of their officers and directors and it was The Old National would make a statement with James M. Barnett, president; Harvey J. Hol- deemed sufficient. lister, cashier. The National City, Thomas D. Gilbert and after him Ransom Luce, president and J. Fred- ericks Barrs, cashier. The Fourth National Bank, D. A. Blodgett, presi- dent; William H. Anderson, cashier. Grand Rapids National, Enos Putnam or Edwin F. Uhl, president; Grand Rapids Savings, James D. Robinson or Charles W. Kent County Savings, Joseph president; Heald president; |. A. S. The Michigan Trust Lewis H. Withey, dent; Anton G. Hodenpyl, secretary. Garfield, or John Covode, Verdier, cashier, Company, presi- To Western Michigan these names were sufficient for all advertising pur- poses. They gave stability and integ- rity to the served. institutions which These had through the pioneer they men come up days. They had helped us build our homes and factories and had built up their trials of TRADESMAN own fortunes here among us, so that no advertising or propaganda was ne- cessary other than their names. However, in the early 1900's many of these men passed away and we became imbued with the new spirit of advertising and the banks began to acquire what is known as “slogans.” In 1906 the Old National led off with the ingenuous “Fifty years at Number 1 Canal Street.” It slogan, was interesting and it sold well for a while, but there was a D.K.E. ban- quet Clay Hollister intro- duced with the remark, “Fifty years at Number 300 Canal street” everybody laughed and that ended and was and their slogan. Senator Smith became President of the Grand Rapids Savings Bank and they began to advertise as “The bank where you feel at home” but shortly thereafter some wag corrupted it into “The bunk where you feel at home” and the whole town laughed. The last try at a slogan was by the Grand Rapids National and they came out with one “The bank with the help- ing hand’ but, unfortunately, one day the directors woke up and found that one of the officers of a branch bank had had too much of a helping hand to the extent of about $500,000, and these went the way where the woodbine twineth. It is interesting to note that the lack of sentimentality of the Fourth National and the Kent County Sav- ings Bank never gave way to slogans. However, they always had money on hand for their depositors and custo- Claude T. Hamilton. a A new profile gauge aids in match- So ail slogans Mets. ing or duplicating moulding, etc. It consists of a set of thin metal strips which, pressed against the moulding, slide on each other to take its shape. + -—__ Destiny may shape our ends, but the dining room takes care of our middle. MICHIGAN BELL TELEPHONE CO. for theirs. cents a day. “KNOW WHAT I WANT FOR AN ANNIVERSARY GIFT?.... A TELEPHONE” *““You’ve been asking me what I wanted, Tom. Well, I want a telephone. We are so out of things, without one. Ruth says that she and Fred save almost enough on driving expense, alone, to pay And I’d feel so much safer with a telephone in the house.’’ You can have telephone convenience and _ pro- tection for your home and family for only a few To place an order, call, write or visit the Telephone Business Office. will be made promptly. Installation Pe ee eae OS ae f M : MICHIGAN TRADESMAN August 15, 1934 How much SOM We wang magazine out you w Thanks in 1. Thus fa craft? 2. Please ni Crochet Tatting Quilting 3. For the ot preferenc! Food Fact] Fashions. } . How many c poy’ eee . If there are da Fre aps Does your hu: _—— Do yourent.. . Has your home . If you have an pare Refrigerator. . Ba! Pe co ceol ae Washing Mach ae oa 10. Have you a sewing 20. oth paste--"" eee 2 11. Is your home heaq xh brs ee 12. What kind of cook uth wast Coal or wood... . a \otio 13. How many people ea A cream 14. How often per week <— ‘ov &3 Soup (homemade) Qi. ase Coffee or coffee subs! gz. Have? Cereals (hot).... .. Cereals (cold)...... Gift % BE SURE YO uilt be owe? co REVERSE S Sent gee GRA Cen ans And here is the verdict The questionnaire shown above was carried in Needlecraft magazine in November, 1933. Over 15,000 were returned —from cities, small towns and rural districts. Read their answers. OF THEIR BUSINESS The Needlecraft investigation reported below, rep- resents an unbiased, unprejudiced cross section of American homes— located in all types of commun ities and in all sections of the country. The question asked was: “Do you buy canned fruits and vegetables? Give name of your favorite brand for each.” Here is the amazing record—amazing to any grocer who has not yet learned for himself the power of DEL Monte in building sales: CANNED FRUITS DEL MONTE named by 6210 women 2nd brand named by. . 2310: = 3rd brand named by. . . . . . .264 =“ 4th brand named by. . Base 212 other brands (all less than 100) named by . . . . . 1596 “ CANNED VEGETABLES % DEL MONTE named by . . . . 3462 women 2nd brand named by. . . . . . .456 = 3rd brand named by. . . . . . 2391) * 4th brand named by. . . . . . 2350“ oth brand named by. . . . . . 2217) * 6th brand named by. . . . . . .205) =“ 419 other brands (all less than 200) named by . . . . <2 Soe alle ——— — — August 15, 1934 MICHIGAN S"ARE YOU MISSING? If you knew that two-thirds of your canned fruit customers really preferred one brand to any other brand you could handle —as a smart merchandiser, don’t you think you ought to have that brand on your shelves? Look at the figures on the opposite page. One of the most remarkable dem- onstrations American women have ever given of what they really want in canned foods! As near a cross section of your own customers’ likes as anything ever published. Consider the remarkable situation these figures show: —DEL MONTE preferred by over two-thirds of all women buying canned fruits —DEL MONTE preferred by seven times as many women as its near- est competitor —DEL MONTE alone named by twice as many women as all the other 215 brands combined! LOOK AT IT SELFISHLY From your own selfish point of view, wouldn’t it pay to take a look at your own canned food business in the light of these startling facts? Perhaps you have built up a fine busi- ness on the brands you now handle. But if you don’t have Det Monte in stock, just how much of your customers’ business are you sure you are getting? How much are you missing? What’s the limit of your growth? How much volume can you hope to get—and keep—if over two-thirds of your canned fruit custom- ers outstandingly prefer some other brand you don’t handle? To be sure of getting your maximum canned food volume, don’t you need the Det Monte label on your shelves? TRY THIS—AND CHECK RESULTS No matter what other brands you carry, at least put the leading DEL MonTE varieties in stock. Give them a reason- able display in your store. Let all your customers know that you have them. Watch results—and see for yourself how much more canned food business you do. This DEL Monte market was built for you. Why not take the easy way and get the extra business — and extra profits— Det Monte offers you? TRADESMAN i; . f t : 4 14 HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. From the Diary of a Dealer’s Salesman July 1. Harvest is over. It was early this year and the straw was very light. More people this year had a little patch of wheat, but the larger growers had cut their acreage to co-operate with the AAA. Our twine and repair volume was the smallest in a long time, because the oats was so very short that most of it had to be cut with a mowing ma- chine. I made a call this afternoon to see if a family with a nice big field of wheat in the shock might not be ready to buy the washing machine they have been talking about for two years. I found the family not in very good hu- mor. The men were making hay of the oat crop and were having some diffi- culty with the hay fork and rope. They said that oats was about the meanest in the world to put in a hay mow, any- how. And the women were out of fix because it was taking so long to har- vest and thresh and they were having so much extra cooking to do. I decided that it was no time to push the sale of a washing machine. Instead, I helped them figure out what was the trouble with their hay tools. They needed a repair for the carrier and a new rope. One of the boys came inot the store and took it out with him. So, although I missed the sale I went to make, it wasn’t a trip lost. July 5. After one of the hottest Fourths we ever spent we are back on the job. We celebrated yesterday by selling a wagon box to a farmer who was getting ready to thresh. He said he had found that the hot weather had dried out his old one so badly that it couldn’t even be patched to hold grain. When we asked him how long he had used his old box he said, “Fourteen years.” So probably its deterioration was not due entirely to the present hot spell. And to-day we fitted out two wagon running gears with new steel wheels. One of them Nick and Sam had to go to the country to rescue, as the wagon was stalled with a load of grain. The tire had run off the old wood wheel and they were in a sad predicament. The other three tires were anchored to the wheels with wire, so that the owner decided to put on a whole set of new iron wheels. It was none too soon. The wagon box business has been hard hit by the general practice of hauling grain from the threshing ma- chine to the elevator in trucks. A man having wheat to haul from the thresh- ing machine can telephone to the ele- vator where he expects to sell it. The elevator man does all the rest. We can- not help recalling the year that we sold thirty-odd wagon boxes and nearly twenty steel wheel trucks and high wheel wagons. But we also look for- ward to the time when we will be able to sell small size motor trucks to the same farmers who a few years ago bought wagons. MICH:iACcAN July 9. I stopped at a farm house to-day to sell a farmer some wire to rebuild a fence that a new highway had taken out. He thinks maybe he won't buy any fencing for a while. He has hedge posts that he wants to use and it is out of the question to dig post holes in ground as hard as ours. But while I was there, his wife asked me if I would accept a payment on the gasoline engine. It was running a small feed grinder while I was there. The woman says it runs the cream separator, her washing machine, the corn sheller, and the little grinder that grinds chicken feed. I remarked that I thought I had sold them that engine to pump water. She laughed and said, “It pumps water whenever my husband can get it away from me long enough. It is the handiest piece of equipment we ever owned. We would have had one years ago if we had guessed how much drudgery it would save us.” And the young son of the family, about twelve years old added, “It even runs the grindstone. That’s the job I hated most. I used to plan to run away as soon as I got big enough. But if we can just make enough money to have some good engines and a tractor I guess the farm won’t be so bad.” The boy preached a whole sermon in that short sentence. But it doesn’t look as if any of us would have much money to spend this year. The drought is drying up the pastures. Several of the farmers along the way were herd- ing their cattle in the roadway. Two of them hailed me as I passed and said to be sure to deliver stock tanks to them tomorrow. : July 14. Farmers are baling straw this year instead of just leaving it in a big pile in the wheat field or the feed lot. We are selling some bale ties. We have always found that this item was a hard one to make any profit on. We have always priced them to sell at 10 per cent. above the cost laid in and have considered them a losing propo- sition. We have felt that as a matter of service we should have them on hand for the people who depend upon us. But it is a well known fact that farmers can buy them at wholesale cost in any nearby distributing center. To- day a farmer drove up and wanted a bundle of bale ties. We got them and told him the price. He insisted that he had been buying them for 15c less at a competitor’s. This would be bare de- livered cost. We disputed that state- ment. He said that he wanted to buy from us but couldn’t pay us 15c extra. He went away and in a few minutes drove up again. He not only had a bundle of ties, but they were identical with ours, the same brand and size. And, worst of all, they had a shipping tag on them that showed that they had come from the same jobbing house that supplied us. Sometimes dealers get the idea that implements are the only line in which competition runs wild. If they have some experience with other lines they find that other merchandise is heir to the same drawbacks or others that are just as bad. Perhaps the codes point the way to cleaner competition. Certainly, if the codes are to be work- able, they must have the enthusiastic backing not only of retailers but of the TRADESMAN concerns that supply the retailers with merchandise. July 19. Plow shares have been good sellers. Farmers with tractors have been plowing, turning over dust. It is impossible to use horses for power in the terrific heat. Yet, now is the time to plow for seeding winter wheat. There will be many acres of wheat planted this fall and plowed under next spring, provided the AAA will permit such procedure on contracted acres. Wheat in our locality makes excellent winter pasture and can be pastured very close and practically all winter long if the crop is not to mature for a grain crop. Even in the face of the scorching heat and the devastating drought, farmers have not given up, Cattle are being marked for sale to the govern- ment, and plans are being made to car- ry over breeding herds. Fields are plowed and ready for sowing late feed crops and wheat as soon as it rains. Bad as it is, farmers still have hope of getting a part of their cattle through until spring. Everywhere I go, that is what they talk about. In the spring they will plant another crop. And surely the season will be more favor- able another year. Our tractor repair business is good too. Nearly all of the farmers who come in look at the new tractor. Then, they say that they cannot afford a new machine, but they will have to repair the old one. They do not grumble about the cost of parts. Instead, they all say that they have no reason to grow! about the service they have re- ceived from their tractors. It seems to me that the attitude of the men who own tractors is proof of the value of tractors on the farms. In spite of re- ports, the tractors in our trade terri- tory are working this season and are being put in condition to be used for plowing and seeding the winter wheat crops. Nick and I went to the country to- day on the order of a farmer who want- ed us to check over his tractor and tell him what it would cost to put it in shape. He lets his hired men run his machines. And we found that they had thrown away several parts of his trac- tor. There were no brakes, the belt pully was gone, and most of the rest of it was just barely hanging together. When we had figures up the amount of the repair bill, the farmer didn’t seem to be surprised at the cost. He ordered the job done and remarked that it had been a good old machine and that he intended to keep it in re- pair until he could afford a new one. July 23. All heat records have been broken. The water supply on many farms is practically exhausted. The Government has sent in geologists to help locate a supply of water in vari- ous communities. Public wells will be dug and equipment supplied by Gov- ernment money. This means the sale or rental by somebody. The geologists are locating water for individuals, too, and that means new wells and new pumps and gasoline pumping engines and new windmills. People will spend money to make their water supply convenient. While this emergency business is not just what we like, we are getting all of it we can. It keeps our men busy and August 15, 1934 can be had on a profitable basis because there is a limit to the number of con- cerns that are able to give first class service of this type. Our boss says that these times test the ability of every- body to give the sort of service that stands up. July 25. Our farmers generally have signed corn and hog contracts but they haven’t received any money yet, A few of them have given up ever get- ting it, but most of them are looking forward to the time when it will be coming to help them get through the winter. It is looked upon as a real blessing in the form of crop insur- ance. Without it many of them do not know what they would have done. But, now and then, somebody expresses himself as glad that he did not have anything to do with it. They talk to Millie, and some of the ideas they ex- press are interesting. One of them told her one day that the reason he did not sign up was be- cause it would have netted him some- thing less than $100, but his neighbor would have profited by $300. He could not see himself signing anything that would help his neighbor more than it would help him! But, to-day a man came in and told her that the drought was brought on us by the slaughter of pigs last summer. Millie gave him some conversation to prove that it was more merciful to kill pigs than to let them starve to death from drought. She probably couldn’t prove that the things she told him were actual facts. But she made it sound like a convincing argument. July 25. This sounds like a “Believe- it-or-not.” But our farmers are cut- ting corn with grain binders! Luckily we had not bought our new stock of corn binder parts. It will be the first season I can recall that we have not sold many dollars’ worth of corn binder parts. But, evidently we will have a new run on grain binder repairs. Cer- tainly it will be hard on grain binders. But farmers report that they are hav- ing pretty good luck, although it is very hard work and most discouraging to cut a long row of corn and get only a small rack of corn. There is some fear that the ensilage made this early will not keep. However, they are ensil- ing it and getting it off the ground, so as to have more ready land when it rains. It is remarkable how sure we all are that it will rain in time to make fall feed and pasture. All efforts are be- ing bent toward something planted for fall pasture. Past experience would not encourage us to expect rains for some weeks, but our hopes seem to make us believe that it will rain. In the mean- time, there is nothing we can do ex- cept keep our eyes open for whatever business may come our way and hope that another year may be more kind to us. July 27. Three new wells are report- ed on farms and all are in need of pumping apparatus. Two of them mean orders for new pumps, one of them will be a windmill job, and one of them will be a place to rent or sell a gasoline engine. Our establishment is the envy of other merchants in town. They feel that we are benefiting by the bad water (Continued on page 22) August 15, 1934 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek. First Vice-President—D, Mihlethaler, Harbor Beach. Second Vice-President—ClareR. Sperry, Port Huron. Secretary-Treasurer—Leon F. Rosa- crans, Tecumseh, Manager—Jason E. Hammond, Lansing. Still Swinging Around the Circle Our News Letter of July 24 told the story of calls upon our members in the Northern portion of Michigan. Since then, on account of the continued heat and certain work pertaining to the organization of the Federation of Re- tail Merchants, considerable time has been spent in the office. Last week we started out to inter- view members in Western Michigan. As usual, we had an enjoyable trip, regardless of climatic conditions, and found most of our members at home. Brief calls were made at Nashville and Hastings. Middleville was full of vis- itors enjoying a centennial celebration. The town was full of booths and lem- ‘onade stands. Everybody seemed hap- py and business—at least temporarily —was humming. At Wayland we found Malmstone putting on a sale. The store was pretty well filled up with shoppers. Preap, our other member there, was serving on a committee putting on a Jersey stock show. The town was full of automobiles and Jersey cattle breeders were in great evidence. Allegan was quiet on the day of our call. We heard good reports of busi- ness from both the Stein & Griswold store and the grange store. Called on Seebeck at Bangor and reviewed again his pattern troubles. Benton Harbor and St. Joe were thronged with people. Centennial celebration on at St. Jo- seph. Gov. Comstock and other state officials were there. Business in Ben- ton Harbor has been good recently. We made calls at Holland, Grand Haven, Muskegon, Whitehall, Shelby, Hart and Hesperia, also Fremont, Newaygo and Coopersville on our re- turn. Was grieved to learn of the death of Archie McCallum at Hespe- ria. The store is being conducted by Mrs. McCallum. Mr. McCallum’s death occurred in May. i Lillie’s store at Coopersville has un- dergone some very substantial remod- eling and the Lillie Brothers were on duty cheerful and happy. A slight accident occurred in one store in which I called. A woman shopper tripped and fell on the plat- form landing at the foot of the stair- way. A lawyer appeared demanding damages. The testimony of store clerks and other shoppers declared that the lady tripped by reason of improper handling of a cane she was carrying. We will follow this case carefully to see what occurs by way of suit for dam- ages. To the casual observer no one would think that the merchant is liable. We suggest, however, that the proper approach to stairways be carefully su- perviesd. The drought in Berrien and Van Buren counties has been terrible. Con- ditions are a little better farther North. The fruit crop will be very short. We had the pleasure, however, of sitting by the roadside through a terrific thunder storm on the West side of Allegan MICHIGAN county, Glad we were not hit by fall- ing trees. We certainly would have liked to remain there several hours if the rain had continued. Our trip yesterday through Saginaw, Gratiot and Clinton counties showed signs of tornado—barns blown over and trees uprooted. I wonder if a Na- tional Drought and Tornado Act would help the country. Some statesmen will probably advocate it. Our news letters from this date will deal with more merchandising prob- lems and not so much stories of calls upon members. Look out for an- nouncements of group meetings early in September. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass’n. ——-e ++ ___. Dry Goods Conditions Stimulated by August sales events, the pace of retail trade quickened last week, except in areas afflicted by the drought and continued high tempera- tures. Initial consumer response to pre-Fall promotions of furniture, furs and cloth coats was quite encouraging. Timely presentation of seasonable and intermediate types of merchandise con- tinued an important factor in increas- ing sales volume. In a number of centers the interest shown in August promotions exceeded expectations. The belief appears to be gaining ground that comparison with the rising sales figures of that month a year ago, due to the inflation andi pre- code boom, may not reveal the heavy decline previously anticipated. A mod- erate decrease in retail trade would not prove alarming, but rather would sug- gest that it will be followed by sub- stantial gains in September and Octo- ber when trade reacted last year from the August peak. For July, official reports are expected to show a slight decline in department store sales for the metropolitan area. Comparatively few chain store reports for the month have appeared as yet. Several leading systems, however, re- ported previous monthly gains were sharply reduced in July. Activity in the wholesale markets in- creased during the week, particularly in the homewares division. Some re- orders also came through on August sales requirements. It is not expected that the current style openings abroad will radically alter the trends estab- lished in the initial Fall offerings of de- signers here. —_+ + +____ Velvet Outlook Held Bright Early favor for velvets has been buttressed by the strong support be- ing given these fabrics at the current Paris openings. Prices are being firmly held on the basis of $1.35 for the transparent velvet grade, with an absende of stocks overhanging the Current production by the dress manufacturers is being guided by the tendency of retailers to bring their offerings back to a more strictly seasonal basis, with the result that September and October will see brisk activity in velvet dresses. Black, brown, blue and red are the leading color groups. ——_—-+ +o (Order Fireplace Sets Early Housewares buyers in New York to attend the trade opening of all types of housefurnishings last week, markets. TRADESMAN placed initial orders for fireplace sets and similar equipment for early Fall and holiday promotions. Tongs, hearth brushes, coal scuttles, andirons and similar pieces were purchased freely in both Colonial. and Early designs. Fireplace screens of three and five panels were popular also. Manufacturers of arttficial fire- places reported an active business on their products in models selling up to $200. The ‘buying is a full month earlier than usual, which is a reassur- ing sign for Fall business. Ametican ee Better Pewter in Demand A pick-up in the demand for better pewter hollowware is reported by man- ufacturers. Buyers seeking goods to promote in September sales show more interest in pewter than they have evi- denced in several months. Goods to retail around $5 are in best demand, with pieces selling above that range ordered in fair quantity. Low price pewter, items made to sell at $1 to $1.50, are purchased in limited quanti- ties. The call for plated silver, chro- mimum plated ware and for sterling silver continues good. Sales of sterling are expected to show a sharp improve- ment before the close of the month. —_—_ + -___- Holiday Neckwear Lines Ready Neckwear salesmen will go on the road with holiday lines in another week or so and expect to do a fairly good business. While the ranges selling be- low $1 at retail are getting most at- tention, manufacturers feel that for Christmas the dollar bracket will be highly important, as this price has practically taken on the semblance of a quality range. The industry insists that to-day the best values ever offered at $1 are available. Proof of the indus- try’s confidence in the range is con- tained in the large number of labeis issued for it. ———_>-+ + ___ Electrical Goods Sell Freely Orders for electrical appliances were placed in volume in the wholesale mar- ket this week by buyers from near-by States who delayed their purchasing at the housewares show last week. Calls were confined largely to the smaller 15 appliances suitable for use in Septem- ber promotions and covered goods in retail ranges of $3.95 to $15. Small table grills, coffee percolators, electric irons and room heaters were among the items in best demand. A number of electrical refrigerator producers an- nounced that their sales volume showed a sharp upturn this week, as retailers and others inspected the new lines of low-price models. ——o + Prospects of Drastic Inflation Reports on business still indicate a none too favorable state of trade. In addition, developments week tended to further confuse the outlook for Fall business. Inflation- ary prospects again have to be faced. The nationalization of silver at 50.01 per ounce and announcement that sil- ver certificates will be issued on silver at the rate of 1.29 per ounce was not in itself directly so inflationary that it disturbing. On _ this basis the amount of currency to be issued is limited in amount and such certificates will replace other currency in circulation. The implication of fur- ther tinkering the “Where do we go from here?” It disturbs further business confidence. Another development causing inflationary fears is the addi- tional result of the drought in connection with the now open revulsion to the NRA. Manu- facturers are definitely discussing and lower prices Just as the high cost of manufactured goods is being felt, the administration can hardly allow a reduction in wages, so that the maladjustment in prices fur- thered by the NRA will be slower in their correction which has the effect of retarding business recovery. The prospects of drastic inflatign varies directly with the speed of business re- covery. J. H. Petter. —_—_—_o + + A frank answer to “Who will pay the bill?” is in order. +22 - — Society is a mirror of our educational system. during the is particularly monetary revives question, Expense as 2 suggesting the need of which implies lower wages. 25 YEARS A RECORD properties The 320 Houseman Bldg. OUR SILVER ANNIVERSARY 1909<————- AUGUST ——> 1934 of successful operation of prompt payment of losses SAVING Policy holders from 25% to 371%% on their INSURANCE PREMIUMS on dwelling and mercantile FIRE and WINDSTORM INSURANCE: GRAND RAPIDS Merchants Mutual Fire Insurance Co. Affiliated with the Michigan Retail Dry Goods Association Phone 95221 © cones Seine mene ena ctamte So guamere HOTEL DEPARTMENT First Auto Bus Line Established in Michigan Los Angeles, August 11 — Southern California seems to be the spawning ground and ultimately the graveyard for a majority of the “isms” and “ists” for the entire nation. While Technoc- racy did not originate out here, it proved the trying out field for the idea, and now all there is left to remind one of the organization, are the holders oi receipts for “nominal” dues and the leaders have vanished. More recently Utopianism has come into the lime- light, with its exaction of $3 dues and an alleged membership of 800,000, and nobody claiming responsibility. But the Townsend scheme hatched out by a Long Beach preacher, and which seems to be “taking” like an epidemic, still occupies the center of the stage. This is an organization which is ar- ranging for Uncle Sam to place every- body over 60 on the pension roll on the basis of $200 per month, with the un- derstanding that the entire allowance, down to the last thin dime, must be spent by the recipient during the cur- rent month. It is just as siinple as “falling off a log,’ and I cannot un- derstand why its adoption has been deferred until the present time. Every American citizen, 60 years old or over, who has no criminal record and who agrees to refrain from any further par- ticipation in any industry or business is “it.” All the Government will be asked to do is to provide two billions in coin of the realm immediately, and the throttle will be opened. From then on a government tax of 10 per cent.will complete the works. Then on the premise that every $200 so raised will provide a monthly job of the same at- tractive wages, for everybody under 60, the ball will start rolling. Those employed will soon reap suffcient re- wards to enable them to get into busi- ness, 30 that they will also be relieved of worrying about jobs. Perpetual mo- tion finally achieved. Then Sinclair Lewis, whose literary efforts have al- ways followed “shady” lanes, has an- other scheme, which he is using to promote his gubernatorial campaign. Has it all figured out that once he is elected, instead of a “chicken in every pot,” there will be much “manna” fall- ing from the heavenly regions, enabling everyone to own at least two automo- biles and a membership in a golf club. The Amazon association, made up of devotees of finger and toe nail calsom- ing, will prosumably adopt nose rings, and Methuselah will turn over in his sarcophagus and wonder why in his brief lifetime he never figures out any of these simple propositions to amel- iorate the lot of mankind. The first auto bus line established in America -was operated between Shelby and Ludington a couple of decades ago. It was operated by M. V. Rush and Adrian Luce, the former a telegraph operator and Mr. Luce an advertising promoter. They were both Chicagoans, but financially interested in Pentwater rescrt projects, and became imbued in the very laudable idea that transporta- tion facilities would promote transpor- tation. They expended a small fortune in several commodious busses, not so different from the ones used nowadays, but their schedule of fares was too low —three cents per mile—and road con- ditions were against them. The busses were finally disposed of and placed on a run in Western New York. I was reminded of this historic fact by meet- - ing up with Mr. Luce out here ener back. Some old codger comes forward with the idea that most city folks at some time in their life lived in the country and carry with them a few sentimental notions about the cooking they used to MICHIGAN enjoy. Which may account for the success of some caterers who try to produce food wth a rural coloring. One restaurant man told me he is making a hit by serving scrambled eggs pre- pared in butter. And I know of several others who use butter exclusively in frying chicken. Of course a lot of us know that Mother always used butter with a prodigality which was aston- ishine, but after all, what are a few ounces of butter, more or less, if you coincide with the demands of the pal- ates of your guests? ee Every day someone invents—or tries to invent—a brand new way of gyping the hotel operator. Altogether too many are successful. A local hotel journal speaks of a couple of new ones which have been discovered in Los Angeles. In one instance a_ bright young fellow, after getting his check, acted in a suspicious manner with the intention of getting himself suspected and arrested. The check proved to be perfectly good, of course, and the sharper immediately filed a suit against the hotel. This is in line with the couple who entered the hotel and after registering, acted so suspiciously that they were reported by the house detec- tive and brought before the manager who, assuming they were not married, asked them to leave the establishment. They protested that they were mar- ried, but were invited to tell it to the marines. Of course, they were able to produce the proper crdentials in court when the suit was brought. Would you wish to be a hotel operator? English chefs find fault with the Americans for remaining loyal to the good, old-fashioned apple pie. They claim they are indigestible, which is a base slander on the American house- wife, who knows just how to assem- ble one of these toothsome dainties. The whole trouble with Great Britain is that she takes her measure of an apple pie from the pie factory product one usually finds in the restaurant and in most hotels, a combination of boiler iron and a poultice. I am opposed to any more lawmaking, but would make an exception if the Government wanted to test the mental qualifications of apple-pie bakers. The nection that campaign literature must go out under the seal of some union or other, still remains deep seat- ed with campaign managers. It seems to me about time they recognized the fact that only a very small percentage of American manufacture is now car- ried on in what is known as “closed” shops, and even these employes seldom care a rap what the feeling about unionism really is- when it comes to voting, in the booth, or otherwise. Here in Los Angeles, since the day when General Otis, of the Times, took up the fight against the tyranny of labor organizations, politicians have paid very little attention to union tac- tics. They go on the broad principle that the open shop has made possible a closer co- operation between employer and worker, increasing the efficiency of both, and encouraging a larger use of capital. San Francisco, however, knows to her sorrow just what union control means, and is busily engaged in harvesting the whirlwind. And it will be a long time before she gets back to normal. It is reported that the Warm Friend Tavern, at Holland, may hereafter be operated on a resort schedue—three months each year, rather than on a commercial basis. Since its installation several years ago, except during the summer period, it has shown a distinct operating loss, and since the adoption of the NRA ‘code, its expenses have increased to more than offset an im- proved income. One or two of the di- rectors of the institution, with whom I have talked on the subject in the past, know the reasons I have advanced TRADESMAN why I could see no great future for the institution, a monument to civic pride alone, that should never have been built. The purely local business has been pathetically small and its nearness to Grand Rapids has detract- ed from its advantages as a resting place for tourists. It has never been the fault of the management in the past that it has not yielded profits. It just never had a proper field to draw from. Chas. T. Gratz, who was for some time connected with the front office of Hotel Pantlind, later going to Hotel Moraine, Highland Park, Illinois, is now announced as manager of Hotel Embassy, one of Chicago’s North side residential hotels. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager August 15, 1934 Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Mich Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager The : 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President An Entire City Block of Hospitality Have You Seen Our New @ Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Dantlin GRAND RAPIDS 750 ROOMS $2 UP CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO 1ONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass't Mor. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mor. Muskegon te Michigan Columbia Hotel KALAMAZOO Good Place To Tie To August 15, 1934 MICHIGAN TRADESMAN 17 Victor C. Delfosse, vice-president of the International Stewards’ and Cater- ers’ Association, has been appointed manager of Little Harbor Club, at Harbor Point. Joseph E. Whalen, who enjoys the acquaintance of many members of the Michigan Hotel Association, through his connection as assistant manager of “Jake” Hoffman’s hotel, the Hoffman, at South Bend, has been made manager of another Hoffman property, Hotel Fort Armstrong, at Rock Island, Ill. Thomas D. Green, president of the American Hotel Association, who has spent several unhappy months trying to restore order out of chaos in the application of the NRA code to hotel operation, has practically thrown up his hands, and writes disparagingly of prospects of any satisfactory results in the near future. Unfortunately, conditions in hotel operation for some time have been of such a nature that even under the most careful adminis- tration very few hotel operating con- cerns could make any sort of a show- ing, and the burdens of NRA require- ments have simply added to their vex- ations. Employes were disposed to co- operate with operators and bear their share of the back-breaking program, but the “big” fellow wouldn’t allow them to do it. So there you are. As announced in my last, Preston D, Norton, president of the Michigan Ho- tel Association, has indicated Sept. 20, 21 and 22 as the official time for hold- ing the next annual convention of that organization, and it is to be held at Hotel Wequetonsing, on Grand Trav- erse Bay, located between Petoskey and Harbor Springs. L. G. Davis, manager of the principal hotel! at that point, is well known to all members and it is believed that a program con- ducted by the ever efficient president and himself will be well worth partici- pation in by that body. Michigan has reason to be proud of its association which really has a long record of ac- complishments, and the annuncement should bring out a large attendance. Several times I have taken occasion to state in these columns that the atti- tude of the Federal authorities in han- dling the liquor traffic has had a ten- dency to build up, rather than to de- stroy, the bootleg industry. The Hotel World-Review, of a recent date, edito- rially speaks of a suggestion made to the effect that “since the all-important question seems to be to get rid of the bootlegger, perhaps the logical solu- tion is for the Federal Government to hand out free iiquor for the next six months so there will no longer be an incentive to buy from bootleggers.” In commenting thereon the World sug- gests that “if the different Government taxes were cut in two, the additional legal sales might easily cut so deeply into the bootleg trade that the boot- leggers would have to go out of busi- ness. And if, as has been said by men in authority, half the liquor now sold is of the bootleg variety, the Govern- ment would be obtaining the same amount of revenue and a lot of law- breaking would be stopped.” Frank S. Verbeck. When on Your Way See Onaway This week has been the week of meeting old acquaintances as well as former residents who have not for- gotten the good old town. Mrs. R. F. Kenaga, (nee Eva Yakes), whose father was proprietor of the Huron Hotel during the flourishing lumber- ing days, is seeking her early school- mates; her home is in Mt. Pleasant. Wm. P. Wood and A. J. Rummler, of Belding, hunted up the “Squire” because they were not supposed to go through without calling. Fifty years ago when the writer came to Michigan there was a com- mercial traveler selling goods for W. J. Gould & Co., Detroit. I have not seen him since, but when he signed up on the tourist register the familiar name of W. C. Wells caught my eye We compared notes and sure enough we knew each other and to go over those past fifty years and relate its happenings—well, it just cannot be done in a one day’s visit. Mr. Wells now lives in Spring Lake and I should say that he and his wife are a mighty well preserved couple for their ages. Cool breezes, numerous tourists and a better business all around. Going into the George Graves grocery and the Manning market it is surprising to see the bulk of the merchandise going out their doors. Andy Johnston market has been obliged to employ additional help and a store full of customers is the usual sight nowadays. Aubrey, the East State street grocer, with his smile is appar- George ently building up a business that really surprises himself and is beyond his expectations when he started in busi- nes. And there is Edna, proprietor of the Lound grocery, the neat little store just around the corner, who, with her sister, Alice, appear to be busy in spite of bad weather or depression. One man made the remark that if Edna was put away out in the woods fifty miles by herself, inside of a week she would have a business established with all the customers she could at- tend to. The big Gumm Store, Inc., so long established takes no back seat for chain stores or anything else. It meets all competition and under the man- agement if Armon Lee will compare favorably with any of the big city stores, no matter where located. And the E. J. McClutchey East end grocery, where smiles and courtesy predominate, is giving its usual serv- ice, while the gas station in connection makes a convenient trading spot. Squire Signal. ——_+ ++ Kalamazoo Grocers Protest Food Code Changes Grocers of Kalamazoo, through their spokesman, Marinus Ruster, entered their objections to the proposed amend- ment to the city’s sanitary code, which would provide for the inspection of all food handlers and the assessment of a license fee of $1 per year, at the meet- ing of the city commission Monday night. After the objections were presented, the grocers’ committee was invited to confer with City Manager Edward C. Rutz and Dr. John L, Lavan, director of health and welfare, with the view to discussing the proposed amendment in detail. The manager asserted he be- lieved objections of the grocers would disappear after they have studied the proposal. The city manager announced to the commission the proposed ordinance was not ready for second reading and -a vote Monday night, due to a revision which has been found necessary be- cause of a typographical error. Dr. Lavan, who is away on his vacation, drafted the amendment and it will not be revised and re-submitted to the commission for at least two weeks. In the meantime the grocers’ committee and-the manager and health director will confer Ruster, in voicing protests of the grocers, said he believed the grocers feel they are being overtaxed. He also stated the grocers must stand inspec- tions by the city sanitary inspector and by a state inspector, and that now the city proposes a third inspection. It was his opinion the city should stand the cost instead of assessing a license fee on the grocers. “The grocers have no objections to the inspections but it seems to us the city should carry the burden,” he said. “We have no ob- jection to the $1 license—it is the the- ory of the thing. The grocer is assessed a dollar here and a dollar there and they all count up. You would be sur- prised how much the grocer is called upon to pay in licenses, taxes, fees, and for charity.” Commissioner L. C. Wright told Ruster the amendment is not aimed at the grocers or any one else with the view to burdening them. Vice Mayor Paul H. Todd stated the inspections by the city would cost more than $1 and that the city feels it would be only fair for the grocers to stand part of the cost, and also ex- plained that another purpose of the $1 license fee for food handlers would be to increase the responsibility of per- sons taking out licenses. “We pay taxes to support the health department and it seems to us that department should take care of this work,” Ruster replied. In his remarks to the commission, Ruster stated the grocers were not appearing in the spirit of antagonism, and that if the amendment should be adopted, against their wishes, the city would find the grocers would co-oper- ate in observing every detail of the law. Ruster also declared he did not feel that groceries should be classed the Same as restaurants and hotels, and stated that about 95 per cent. of mer- chandise handled by the grocers is in package form. City Attorney Lynn B. Masan explained that the ordinance does not anticipate the grading of gro- cers into three classes, as it does res- taurants and eating establishments. “We have been made to understand there are certain merchants the city would like to get rid of—mere holes in the wall,’ Ruster declared. The city manager stated Dr. Lavan had informed the commission he did not anticipate any objections from the merchants in regard to the ordinance. Amos Carpenter, manager of the Farmers’ Market, also spoke against the proposed amendment.—Kalamazoo Gazette. —_>-~»___ Feed Hungry Shoppers Free lunch attracts customers and keeps them coming back to Garver’s —world’s largest country store’—in Strasburg, Ohio (population 1,305). Off in a corner is a restaurant with a special kitchen where shoppers, driv- ing in from miles around, get coffee and sandwiches free of charge from half-past eleven to one. eg gg The supreme goal: Employment. Fine Program for the Grand Rapids Fair When the doors of the West Michi- gan Fair open on Monday, August 20, it will inaugurate a six days celebra- tion that has not been equalled in Grand Rapids in years. From all in- dications there will be something doing from the time that the gates open in the morning until lights are extin-— guished at night. Here is the program briefly told: Monday: Opening of gates at 9 a.m. Band concerts and other attractions. Public wedding at night, with an elab- orate ceremony. Tuesday: Childrens’ Day. All chil- dren admitted free. Mickey Mouse baby parade and a live baby given away. Trotting races open. Wednesday: Governor’s day. Gov- ernor Comstock and other well-known democrats will speak. Thursday: Grangers and Kent coun- ty and Grand Rapids Day, Lots of fun, special attractions and farm talks. Friday: Republican day. The lead- ing republican candidates will have their talks and plenty will be said. Saturday: Horseman’s day and coro- nation of the winner of the Miss West Michigan popularity contest as well as other special features. Every day there will be plenty of free shows. Lots of exhibits of live stock, agricultural and horticultural will be seen and the U. S. Govern- ment exhibit will attract attention. Capt. Dan Cherry will dive from a pole 120 feet in the air to a small net below. The great Valencia will in an aerial act and Hill and Hillin a high wire act will thrill the visitors and no charge will be made to see these haz- ardous exhibitions, The midway will be occupied by the Dodson World Fair shows and it will be well worth while seeing. Every night in front of the grand stand will be the most spectacular and elaborate stage production ever seen on a fair ground. It will be the “Paris- iene Follies Revue,” in which fifty dif- ferent attractions are moulded into one mighty production. Over sixty people take part and the beautiful girls and clever vaudevillians will give a most entertaining performance. After the stage show there will be a grand display of fireworks. The most spectacular pyro pieces ever seen and concluding with a battle in the clouds. The admission to the fair will be 25 cents and no charge will be made for parking and there will be room for 10,- 000 automobiles. ——_+--____ Thirteen New Readers of the Trades- man The following new subscribers have been received during the past week. Harry Janecki, Manistee , Abbie Schoenberger, Scottville Stanley N. Palmer, John S. Sniegowski, Ludington H. C. Schink & Sons, Ludington L. B. Lyon, Ludington Ludington David Forrest, Ludington Chas. P. Clauson, Ludington Chas. I. Colby, Alto Clarence E, Marvin, Clarksville Charles F. Marvin, Clarksville Wm. H. Boughan, Pratt, W. Va. H. O. Probasco, Muir. DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—J. E. Mahar, Pontiac. Ex-President—Duncan Weaver, Fenn- ville, First Vice President—Ben Peck, Kala- mazoo. Second Vice President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- bor. Secretary—Clare F. Allan, Wyandotte. Executive Committee—M. N. Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A, A. Sprague, Ithaca; Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville. What Michigan Druggists Need in Poison Legislation Wyandotte, August 6—I am sending you, under separate cover, the com- plete report of the Michigan State Pharmaceutical meeting in Pontiac. I would suggest, if you wish, that you publish one talk a week in the Mich- igan Tradesman. On page 3 you will find the letter from John W. Dargavel, Secretary of the National Association of Retail Druggists; page 7, talk by E. J. Parr, on drug laws; page 41, President’s ad- dress, by John T. Woodside, Presi- dent Western Co., Chicago; page 47, address by Frank Sutton, Bauer & Black, Chicago; page 78, address by Ralph Hayes of the Nyal Co.; page 106, address by Carl Palmen, of the Old Apothecaries Co., Chicago; page 135, Al Fritz, Director of the Drug In- stitute, Indianapolis. Clare F. Allan, Sec’y Mich. State Pharm. Ass’n. I do not know what I can tell you gentlemen about law for I do not know much law. I did write a resumé of the pharmacy laws for Mr. Smith and I am sorry that he is not present to speak to you, for he is not only a very high type man and a very able lawyer, but he also is a very good friend of pharmacy. He has studied our prob- lems, he understands them and he fa- fors some of the changes which are necessary to properly safeguard the health of our people. I am very highly honored and flattered to be asked to speak in his place. The original pharmacy law was passed in 1886 or thereabouts and we built to it, piece by piece, until to-day there is a hodge podge of laws and many of them are or seem to be con- tradictory. For instance, the poison laws. I dare say there is no one in the room who knows just what poison law is in force. I confess that I do not know and the reason is that we have two separate laws. We have one law which makes two schedules, A and B. Drugs listed under A must be registered and all other poisons are listed under B. and must be labelled “Poison” without being registered. Any drug or sub- stance which is dangerous to adult human life in a dose of 60 grains or un- der is listed as a poison. According to this law Phenol does not have to be registered, although officials think it does and if you are so unfortunate as to sell any to one who uses it to com- MICHIGAN mit suicide you will be asked for your poison register. There is a later law which says that all poisons must be registered, but for some reason the old law was not repealed although when a later law disagrees with an older one it is generally understood that the ear- lier one is repealed. I am frank in telling you that if you obey Schedule A and Schedule B you will probably not have any trouble, but you may. You should know one other thing about the poison law and that is that any poison may be sold by any one if it is sold as an insecticide. Many drug- gists and consumers write in and com- plain because some hardware store or co-operative store is selling corrsive sublimate and other poisons. The law specifically allows this and the public has no redress. We have been fairly successful in getting stores to limit their sales to the original package, but the law does not demand this. The manufacturers of “Black Leaf 40” and others favor a law that will compel merchants to sell in the original con- tainer. There is too much opportunity for water to get in and so weaken the solution that it will not do what the manufacturer claims it will do. Our thermometer act should be strengthened. It is illegal to sell or use a thermometer which does not bear the Michigan seal. This means that the manufacturer has applied for and been granted the right to use a Michigan seal and he agrees that all thermome- tors sold in Michigan shall meet cer- tain requirements. Too many of the manufacturers assume that possession of the seal allows them to ship any old thing to Michigan. The only way we can catch them is to get samples and test them and this takes money. I sug- gest a law which will allow our inspec- tors to take samples and issue therefor an official receipt. This will protect the seller and then any of the manu- facturers who sell inferior merchandise in Michigan can have their permit re- voked and their seal taken away. Mas- sachusetts and Connecticut have very good thermometer laws. I suggest that we pattern our law after theirs. One of the great dangers to the pub- lic health is the people who wish to practice pharmacy and do not wish to educate themselves for that purpose. I speak of the patent medicine stores and there are hundreds of them, Almost everyone of them sells many items which they are not qualified to sell and which they may not sell and obey the law. It is difficult to get evidence and convictions do not seem to stop the violations. We have convicted one man at Ann Arbor twice. The first time he was convicted for selling iodine from the bottom of his popcorn stand. He was fined fifty dollars. He then opened a patent medicine store and we found him selling about all of the hyp- notics of the barbital series. He was arrested, convicted and fined one hun- dred dollars and the judge promised a jail sentence if he appeared before him again. If you as a druggist are able to give the service which the physician expects and demands, you need these sales and you need to be protected against those who want to practice your profession and still not be of it. TRADESMAN Another potential violator is the vendor. In addition to selling many drugs which they should not sell, many of them actually practice medicine. This serious threat to the health of our people and again takes business to which you by training and education, are entitled. We are con- tinually receiving complaints from the is a very various boards of health because of the activities of vendors, So we need more stringent laws gov- erning the sale of anything for which a medicinal action is claimed. he ideal would be to restrict the sale of such to pharmacists and physicians. This is a very forward step and will require a great deal of public education to bring about. One other and to me a very essen- tial Jaw is one which will license lab- oratories for the manufacture of med- icinal preparations. governing We have no law that to-day and a great many medicinal items are being made in places which defy description and under conditions hardly believable. I call them cornshed and woodshed lab- oratories and them could truthfully be called hen coop labora- tories. It is a disgrace to a civilized community that some of this junk can be manufactured and sold. The “pur- chaser beware” idea may be a good one, but I believe we are our brother’s keeper and we, as pharmacists, should foster laws which will protect the pub- lic against this form of exploitation. Be- cause of the wide differences of opin- ion among physicians as to what covers therapeutic necessity it will be impos- sible to keep out all drugs which have no virtue but we should be able to guarantee to the purchaser that the product has some medicinal merit and that 1, at compounded by qualified professional people and under sanitary conditions. The neighborhood cures for cancer, tuberculosis, arthritis some of least, is Grand Rapids ef MONOGRAM BRAND LINE OF PACKAGED DRUGS Sparkling and beautiful new modern packages, extra fine quality merchandise that will bring retail druggists a high rate of repeat business. Next time you need— Castor Oil, Aromatic Cascara, Bay Rum, Camphorated Oil, Carbolic Acid, Cod Liver Oil, Ess. Peppermint, Glycerine & Rose Water, Milk of Magnesia, Mineral Oil, Oil of Citronella, Olive Oil, Paregoric, Peroxide, Rub- bing Alcohol, Mineral Oil, Spirits Camphor, Spirits Tur- pentine, Sweet Spirits Nitre, Tr. Arnica, Tr. Iodine, Witch Hazel, Alum, Bicarb. Soda, Blue Vitriol, Borax, Boric Acid, Copperas, Cream of Tartar, Epsom Salts, Flaxseed Meal, Fullers Earth, Henna Powder, Moth Balls, Mustard, Oxalic Acid, Potassium Permanganate, Rochelle Salts, Salicylic Acid, Salt Petre, Senna Leaves, Sodium Fluor- ide, Sulphur, White Hellebore, Whiting— BE SURE TO ORDER MONOGRAM BRAND! All put up in convenient sizes: Liquids in metal capped bottles, drys in sealed canisters with tin top and bot- tom. Specify Monogram Brand on your next order. Hazeltine & Perkins Drug Co. August 15, 1934 and many other diseases for which the medical profession would be grateful for a successful treatment would then be wiped off the map and sufferers might get medical help before it was too late. After we had given the prospective pharmacist some assurance that he was not to have as a competitor every gyp in the country, I would insist that such pharmacist be a graduate of a college of pharmacy. I confess that I cannot see any reason for increasing our requirements until we are able to offer some protection. E. J. Parr: —_++>—__—__ “The Under Privileged Business Man in Michigan” In the last few I have at- tended hundreds of luncheons given by the Kiwanis, Rotary and Exchange clubs. At these luncheons much of the theme song seemed to be, “The under privileged child and the under privileged citizen.” But to me, we have some 80,000 business men who are the backbone of State institutions to-day, who are as much under priv- ileged as any other class of citizen. Thousands of retailers in Michigan are ready to-day to go on the welfare or will be there shortly. They are ac- corded every privilege which will cost them money, but none to help them in their attempt to make a profit. The sales tax, the income tax, the various licenses and commissions, and _ state county, and city governments are all drawing a large share from the busi- ess man’s legitimate profit. In the drug business alone, I have twenty or thirty different kinds of taxes and licenses to pay. If this is not stopped and we do not start to lessen instead of increasing taxes, we, as merchants will be forced to close our doors. (Continued on page 22) years Michigan August 15, 1934 MICHIGAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID meetic Na 8 Ib. 6 @ Borie, Powd., or Xtal., lb... 07%@ Carbolic, Atal jb 2 36 @ Citric, i 33 @ Muriatic, Comm Ib. os | 083% @ INTERICED aces 10 @ Omalic, bh. 15 @ Suiphuric, lb. __ 034%@ Tartaric, lb. 3 @ ALCOHOL Denatured, No. 5, gal Grainsigal, . sos 5 \, 00d) gal ALUM-POTASH, USP ne 04 @ Powd. or Gra 044%@ . oncentrated, 06 @ et 05%@ 3- F 1D eee 054%@ Carbonate, 1b. 0 @ Muriate, Lp., 18 @ Muriate, Gra., 07%@ Muriate, Po., 22 @ BOUnG: 07 @ BALSAMS Copaibal Ib) 2) 60 @1 Fir, Cana., Ibe 200 @2 Fir, Oreg., 1D. - 50 @1 Berg ib) se 350 @ 4 Tolu, i ee 150 @1 BARKS Cassia Ordinary, Ib. @ Ordinary, Po., 2 @ Saigon: thi 28 @ Saigon, Po., 50 @ Bim. ibs 2 ea 40 @ Elm, Powd., lb. __ 38 @ Him, Gidi Ib) oo 38 @ Sassafras (P’a Ib. 50)_ @ ‘oaptree, cut, Ib. 2000 20 @ Seiptnee, Po. Wh. 35 @ @ @ 10 @ 0 @ 6 @ 04 @ 80 @1 CANTHARIDES Russian, Powd. @4 Chinese, Powd. @2 Crayons White, dozen ____ @ 3 Dustless, dozen ________ @ 6 French Powder, Coml., 034%@ Precipitated, Ib. 200) 0" 12 @ Prenared! 1h.) ies 144 @ White, lump, 1b ee 03 @ CAPSICUM BrOds: Abi) Son ea 60 @ Powder, 1b. 62 @ Whole) tbe 2s 30 Powdered, 1b. 35 @ COCAINE Ounce 2 14 75@15 COPPERAS petal UD 034% @ Powdered, Ib) fe 4 @ CUTTLEBONE Pound — 0 40 @ DEXTRINE Yellow Corn, Ib._____ - 06%@ White Corn, De ease OT 7 @ . EXTRACT Witch Hazel, Yellow Lab., eat oe 110 @1 Licorice, P’d, Ib. 50 @ 13 10 00 50 00 70 75 40 45 10 15 38 50 15 70 FLOWER Arnica! Ip. osc a ea 50 @ 55 Chamomile German: (clic: | owe oe 55 @ 60 Homan, tb 22 @ 1 40 Saffron : American. ip, oe 50 @ _ 55 Spanish, ooze. @ 1 35 FORMALDEHYDE, ers Pound) (oo ee 20 FULLER’S EARTH Powder lb. oes 10 GELATIN Bounds) 22 55 @ ~~ 65 Brok., Bro., 30 Gro’da. Dark, 25 Whi. Flake, 35 White G’d., 35 White AXX Hgbt, Ib.- 40 Ribbon (ee 50 Boung oa 45 i GUM Aloes, Barbadoes, so called, lb. gourds____ @ 60 BPowds 1b; 2208 a 35 @ 45 Aloes, Socotrine, Ib. _______ @ % Powel ips eg @ 80 Arabie, first, lb. @ 40 Arabic, sec., Ib, @ 30 Arabic, sorts, lb. 15 @ 25 Arabic, Gran. é @ 35 Arabic, Pd, Ib, 25 @ 35 Asafoetida, Ib. 47 @ 50 Asafoetida, Po., 75 @ = 82 Guaiae! 1b es @ 60 Guaiac. BOW!) os ei @ 65 King ib. ee @ 90 Iino; powd. Ib. 2223s @ 100 Mycuh ib) s2 30 @ 60 Myrrh Pow... Ibo @ 7 Shellac, Oranze Ih 35 @ 45 Greund ib. 35 @ 45 Shellac, white :bone dr’d) Wb. 45 @ 56 Tragacanth No. 1, bbls. @ 175 No. 2, Ibs, @ 1 50 Pow., lb. @ 150 Pound (2) ae Se @ 40 HOPS %4s Loose, Pressed, Ib.______ @ 1 00 HYDROGEN PEROXIDE Pound: gross = 27 00 @29 00 % |b., gross ___ ---17 00 @18 00 A Ib., Bess 11 00 @11 50 INDIGO Madrass ib. 2 00 @ 2 25 INSECT POWDER Pure, ibl 2228 31 @ 41 LEAD ACETATE Mal bs i ae 17 @ 2 Powd. and Gran.________.._. 25 @ 35 LICORICE Extracts, sticks, per box_. 150 @ 2 00 Lozenges, Ibo 40 @_ 60 Wafers, (24s) box! sa @ 1 50 LEAVES Buchu, lb., short _... @ 60 Buchu, lb., long___ @ Buchu, P’d., Ib. @ 7 Sage, bulk, Db ae 25 @ 30 Sage, loose pressed, s, lb. @ 40 Sage, ounces 92) 2 ee @ 8 nase, Pid and Grd.) oa: @ 35 Senna Alexandria, Ib. _...n 35 @ 40 aes. Wb) 2 2 @ 40 Powd., 2 @ 35 Uva Ursi, 1 @ 31 Uva Ursi, P’d., @ 45 LIME Chloride, med., dz. ___-___. @ 8 Chloride, large, dz.__--____ @ 1 45 LYCOPODIUM Pound |) ise 45 @ 60 Carb., s, @ 30 Carb., 8, @ 32 Carb., Powd., 1 @ 2 Oxide, Hea., @ 70 Oxide, light, @ 1 MENTHOL Pound (2 454 @ 488 MERCURY Pound oe 150 @1 %5 TRADESMAN MORPHINE : a OUR Ges ane sna ee a oe @13 65 ee @14 40 MUSTARD Bulk, Powd. Seleet iy oo 45 @ 50 No tf We 1 @ 24 Balis, lb. 15 Flake, Ib. 15 Round 2 40 Powdered 50 Round) ees @ 2 Powdered, Ib) 2 2 15 @ 25 OIL ESSENTIAL Almond Bit: true, O78. 22 « 50 Bit., art., ozs, « 30 Sweet, true, @ 2 00 Sweet, art., @ 1 20 Amber, crude, Ib... 1 40 Amber, rect., bs 2 00 Anise: Ib) jee 1 60 Bay, ib, ae 4 25 Bergamot, Ib, - 3 3 75 Cajeput, Wp.) esi 2 00 Caraway Sid: Ibi. - 4 00 Cassia, USP, Ib._ 2 60 Cedar Leaf, 2 20 Cedar Leaf, Coml., 1 25 Citronella, ip ee 1 40 Cloves, ib. 2 25 Croton, Ibss 22800 4 60 Cubeb) Ibi oe 4 80 Erigeron, lb. _ 3 35 Eucalytus, Ib 1 20 Fennel 2 60 Hemlock, P 2 20 Hemlock Com. 1 25 Juniper Ber., 1b 3 20 Junip’r W’d, hb £m Lav. Flow., Ip I 5 00 Lav. Gard.. De 1 50 Lemon, hyve eee 00 2 40 Mustard, CRUG! ozs. ce T 1 25 Mustard, ane., OZS, ae 30 Oranze Sw. lb. —-. 3 25 3 60 Origanum, art., -—._100 @i 20 Pennyroyal, ibe ae -—_ 26 @ §$ 26 Peppermint, Ib. 4 75 D 5 25 OSC. Gr. clus @ 2 50 Rose, Geran., 0zs._ @ 3% Rosemary Flowers, @ 1 50 Sandalwood EL, @ 8 60 Wi UT. 1b @ 4 75 Sassafras True, Ib. @ 2 40 Syn., Ib. @ 1 40 Spearmint, Ib. @ 3 00 Tansy, Ib, = @ 4 00 Thyme, Red, @ 2 40 Thyme, Whi., @ 2 60 Wintergreen. Leaf, true, Ib @ 6 00 Birch, lb. @ 4 60 Symi @ 1 20 Wormseed, Ib. @ 4 00 Wormwood, ; @ 5 00 Castor, gal. @ 1 60 Cocoanut, tb) 2 @ 35 Cod Liver, Norwegian, @ 1 50 Cot. Seed; eal @ 1 00 Lard, ex., gal._____ @ 1 65 Lard, No. 1, gal @ 1 40 Linseed, raw, gal. @ 96 Linseed, Dou. gal @ 99 Neatsfoot, extra, gale. @ 100 Olive Malaga, gal. _.._______ 250 @ 3 00 Pure, gal. @ 5 00 Sperm, gal 2 2 | @ 150 Tanner, gal, @ 90 Tar, gal. See @ 65 Whale, galt Se @ 200 Gum, ozs., $1.40; 1b... Powder, ozs., $1.40; Ib._____ Gran., ozs, $140: Ib. 2 | PARAFFINE Pound) 22a 06%@ 15 PEPPER Black, grd., 25 @ 35 Red, erd., 45 @ 55 White, erd., 40 @ 45 PITCH BURGUNDY Pound) = eee 20 @~ 26 PETROLATUM Amber, Plain, 2 @ Amber, Carb., 144@ 19 Cream Whi., lt @ 22 Lily White, 20 @ 2 Snow White, tbo 22 @ 27 PLASTER PARIS DENTAL Barrels, 2 oe @ 5 75 Bess) ID oe 03%@ 08 POTASSA Caustic: stiks,: Ypi oo 55 @ 8s Milan, Wp eee a be @ 40 POTASSIUM Acetate: ib. CoS Ve Bicarbonate, lb. Bichromate, Ib. _ Biomide, Ib. __ Carbonate, Ib. Chlorate ote Powd., Ib. _ Gran., Ib. Iodide, lb. Permanganate, Prussiate Red, lb, Yellow, lb. QUININE 9.0%. Cans, OZS.22 23 @ = 8 Aconite, Powd., Alkanet, Ib. Alkanet. Powa: Ibi. Belladonna, Powd., blood, Powd. Burdock, Powd. Calamus, Bleached, ee and Peeled, wD. Calamus, Ordinary, es Calamus, Pow. Ips st Elecampane, Ib. ___ Gentian: Powd. ih. Ginger, African, Powd., Ginger, Jamaica, Limed, lb. Ginger, Jamaica, Powd., lb. Goldenseal, Powd., Hellebore, ‘White, ‘Powd., 1b. Indian Turnip, Powd., Ipecac, Powd. Ibo) 2 3 Licorice, Ib. Licorice, Powd. Mandrake, Powd. Marshmallow, Cub hee Marshmallow, Powd., fb Ofris 1h. = Orris, Powd., Orris, Fingers, Pink, Powd., Poke, Powd.. Rhubarb, 1p ee Rhubarb, Powd. QHHH HHHHOO Rd Re > 2 QNHHHHHHHHHHHHHHHHHHHHH ANS ~ c ' { ' ' 1 ' ~ el ke oe ee aor SCMMNeoO-Aac eo oe oso Ss 1ot ! 1 ' { ! remy of (— a —) Ibe Sarsaparilla (Honduras, cut) 1 30 Sarsaparilla, Med., Cut, Ib. Squills, Powd. 1 42 Tumeric, Powa., 15 Valerian, Powd., Bpsom, ib.) 03%@ Glaubers Lump, Gran Nitre Xtal Gran., Rochelle, Soda, lb. Anise, Ib, @ Canary, Recleaned, Ib.______ 10 @ Cardamon, Bleached, Pee @ Caraway, ‘Dutch, i 2 @ Celery, Tp) coe ee Pee 90 @ Colchicum, Powd.,, Ib.______ @ Coriander: Ibs 22 a 15 @ Fennel, Ibo eae 30 @ Flax, Whole, Tho 06%@ Flax, Ground, Ib. =| 064%4@ Hemp, Recleaned, Ib. 08 @ Lobelia, Powd., Ib. atiee @ Mustard, Black, Ib... 15 @ Mustard, White, 1b 15 @ Poppy, Blue, ieee 20 @ Quince, 1b, —. - @ Rane ibe | Sonne —. I ¢ Sabadilla, Powd., lb._ 58 @ Sunflower, fe a. Ee @ Worm, Levant, Ib, 22 @ Worm, Levant, Powd. 22 @ SOAP Castile, Conti, Witte Box @ @ 50 @ Ash oo eee 03 @ Bicarbonate, Ib, _. __ 03%@ Caustic, Col, tho. 08 @ Hyposulphite, Ib. 0 @ Phosphate, Ib, es 23 @ Sulphite Xtal 13 @ Dry, 'Powd. 12%@ Silicate, Sol., gal Coed eua 40 @ SULPHUR Rieht) ips oe 044%@ RUP Rock Candy. Galgo 2: 5 70 @ TAR 1 Pints.) dozen. ==) 2) @ Pints, dozen @ Quarts, dozen @ TURPENTINE Gallgnis, ed se es 57 @ bo bom 20 GUIDE TO MARKET MICHIGAN CHANGES The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. Each week we list items advancing and declining upon the market. By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the mar- ket. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying guide for everyone. A careful merchant watches the market and takes advantage from it. ADVANCED Walnut Meats Pecan Meats DECLINED Pineappie Juice Pink Sajmon Paper AMMONIA Little Bo Peep, med.__ 1 35 Little Bo Peep, lge.--- 2 25 Quaker, 32 OZ... — 210 APPLE BUTTER Table Belle, 12-31 oz., W907, fe 1 75 Royal, 2 0z., doz._--__ 80 Royal, 6 0z., doz.__-__ 2 00 Royal 12 oz., doz.____ 3 85 Royal, 5 Ibs., doz.---- 20 00 DraAly, 256 9 18. OWL 10 0z., 4 doz. in case__ 3 40 150z. 4doz.in case__ 5 00 2% oz., 4doz.in case__ § 40 50 0z., 2 doz. in case__ 6 50 51b., 1doz.in case. 6 00 10 Ib., % doz.in case__ 5 75 BLEACHER CLEANSER Lizzie, 16 0z., 12s--__- 2 15 Linco Wash, 32 oz. 12s 2 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS 100 1b. bag Dry Lima Beans,100 Ib. 8 25 White H’d P. Beans__ 3 75 Split Peas, yell., 60 Ib. 3 10 Split Peas, gr’n, 60 1b. 6 10 Scotch Peas, 100 Ib.__- 7 00 BURNERS Queen Ann, No.1 ___-- 115 Queen Ann, No. 2 __--_ 1 25 White Flame, No. 1 ant 2, doe. 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross___----- 15 BREAKFAST FOODS Keliogg’s Brands Corn Flakes, No. 136_- 2 Corn Flakes, No. 124__ 2 26 Pep, No, 2240 2 Pep No. 250 4: Krumbles, No. 412---- 1 55 Bran Flakes, No. 624__ 1 90 Bran Flakes. No, 650__ 1 00 Rice Krispies, 6 oz.-- 2 40 Rice Krispies, 1 0z.---- 1 10 All Bran, 16 oz. ----- — 2 30 All Bran, 10 0z. _------ 2 75 All Bran, % 0z. ------- 11¢ Kaffe Hag, 6 1-lb. pe 2 67 Whole Wheat Fia., 24s 2 40 Whole Wheat Bijs., 24s 2 31 Wheat Krispies, 24s-. 2 40 Post Brands Grapenut Flakes, 24s-- 2 10 Grape-Nuts, 24s ------ 3 90 Grape-Nuts, 50s ------ 1 66 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No 0_ 2 25 Post Toasties, 36s_--- 2 26 Post Toasties, 24s_--. 2 26 Post Brank, PBF 24_. 3 15 Post Bran, PBF 36-- 3 1b Sanka 6-1 15.--_________ 2 57 Amsterdam Brands Gold Bond Par., No.5% 7 Prize, Parlor, No. 6_-- 8 00 White Swan Par., No.6 8 BROOMS Quaker, 5 sewed__---- 6 75 Warehouse ----- C42 2b Winner, 5 sewed_ - 6 75 Top Notch ---------- 4 50 BRUSHES Scrub New Deal, dozen---- 85 Stove Shaker, dozen -_------ 930 Shoe Topcen, dozen ------ 90 BUTTER COLOR Hansen’s, 4 oz. bottles 2 40 Hansen's, 2 oz. bottles 1 60 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs._------ 12.8 Paraffine, 6s --_------- 14% Paraffine, 12s _-.------ 14% Wicking 40 Tudor, 6s, per box__-- 30 CANNED FRUITS Apples Per Doz. Imperial, No. 10------ 5 00 Sweet Peas, No. 10_- 4 75 Apple Sauce Hart, No: 2: 1 10 Mor, No, 0 5 25 Apricots Forest, No, 10_--__ 9 00 Quaker, No. 10_----- 8 75 Gibralter, No. 10---. 9 25 Gibralter, No. 2% _--- 2 25 Superior, No, 2%---. 2 75 Supreme, No. 2%... 3 10 Supreme, No. 2-----_ 2 25 Quaker, No. 2__----__ 210 Quaker, No, 2% ------ 2 80 Blackberries Premio, No. 10_-- 6 20 Blue Berries Eagle, No, 10--------- 8 75 Cherries Mart No. dQ: i! 5 70 Hart, No. 2 in syrup__ 2 95 Hart. Special; 227-3 1 20 Supreme, No. 2 in eyrip. Hart Special, No. 2__ 1 35 Cherries—Royal Ann Supreme, No. 2%---- 3 20 Supreme, No. 2__---- 2 25 Gibralter, No. 10... 9 00 Gibralter, No. 24%___- 2 75 Figs Beckwith Breakfast, NO 1) 12 00 Carpenter Preserved, o- Oz, Blass oo 35 Supreme Kodota, No. 11 80 Fruit Salad Supreme, No. 10_---- 12 00 Quaker, No. 10_---__ 11 00 Supreme, No. 2%---- 3 35 Supreme, No, 2 --__._ 2 50 Supreme No. 1. 1 90 Quaker, No. 2%------ 3 15 Goosberries Michigan, No. 10----- 5 35 Grape Fruit Florida Gold, No. 5-- 5 00 Florida Gold, No, 2--. 1 45 Quaker; 8: 0Z..-. __ 90 Buaker 255 1 45 Grape Fruit Juice Florida Gold, No. 1-- Quaker, No. 1-.-_._--. 90 Quaker. No. 5-_._.___ 4 50 Loganberries Premio, ‘No. 10... 6 75 Peaches Forest, solid pack, No.1 Soe 10 Supreme, sliced, No.10 7 75 Supreme, halves, No. 10 Nile, sliced, No. Premio, halves, No. 10 5 70 Quaker, sliced or halves, No. 10.__- 7 00 Gibralter, No. 2%--_. 2 00 Supreme, sliced No. oe 2 15 Supreme, halves, NiO. Dees Ri ae 2 25 Quaker, sliced or haives, No. 2%-_-—- 2 10 Quaker sliced or nalves, No. 2_____ 1 60 Pears Quaker, No: 10.--:—_ 8 59 Quaker, Bartlett, No. Oe 2 30 Quaker, Bartlett, No. ihe See ae ee 1 95 Pineapple Juice Doles, Diamond Head, Neg ee ee ee 1 45 Doles, Honey Dew, NG Aa ey 5 75 Pineapple, Crushed Imperial, No. 10____-- 7 50 Honey Dew, No. 2 Honey Dew, No. Quaker, No. 2% Quaker, No. 2__------ 1 80 Quaker, No. 1-------- 110 TRADESMAN Pineapple, Sliced Honey Dew, sliced, INO, 20: Honey Dew, tid bits, No. 10 Honey Dew, No. 2% Honey Dew, No. 2---- Honey Dew, No. 1__-- Ukelele Broken, No. 10 Ukelele Broken, 2%-- Ukelele Broken, No. 2 Quaker, Tid Bits, No. Rpt tp o o Gee aa aN aes 8 25 Quaker, No. 10_-____-- 8 25 Quaker, No. 2% __---- 2 35 Quaker, No. 2-2... 1 90 Quaker: No: 1202 105 Plums Ulikit, No. 10, 30% Syrup. oe 6 50 Supreme Egg, No. 2% 2 30 Supreme Egg, No. 2__ 1 70 Primo, No. 2, 40% Syrip) 1 00 Prepared Prunes Supreme, No. 2% _---- 2 35 Supreme, No. 2%, italian) soo 00 Raspberries, Black fimperial (No: 10. 7:00 Premio, No. 10_-.----- 8 50 Hart, 8-ounce: —.- 80 Raspberries, Red Premio, No:-10-.0 7 8 75 Daggett, No: 2... 2 20 Strawberries Hunt, Superior, No, 2 2 35 CANNED FISH Clam Ch’der, 10% 0z._ Clam Chowder. No. 2__ Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 0z._ Clam Bouillon, 7 o0z.-- 2 50 Chicken Haddie, No. 1 Tb Fish Flakes, smal!___. 1 35 Cod Fish Cake, 10 oz. 5a Cove Oysters, 5 0z.-- Bo iuobeter, No. 4... 25 Shrimp,;. 1, wet.-__-__- Sard’s, %4 Oil, k’less__ HMnNWERNMH HHO NHN t oT ot Sardines, 4 Oil, k'less 3 35 Salmon, Red Alaska__ 2 20 Salmon, Med. Alaska_ 1 75 Salmon, Pink, Alaska 1 38 Sardines, Im. %, ea.6@13% Sardines, Cal. __._____ 1 00 Tuna, % Van Camps, AOg 6 ee 1 75 Tuna, 4s, Van Camps, Oe eee Tuna, 1s, Van Camps, Oz 3 45 Tuna, %s, Chicken Sea, oe 1 80 Tuna, % Bonita_----- 1 25 CANNED MEAT Bacon, med, Beechnut 2 05 Bacon, lge., Beechnut 2 95 Beef, lge., Beechnut 3 30 Beef, med., Beechnut 2 00 Beef, No. 1, Corned_- Beef, No. 1, Reast Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. Be-fsteak & Onions, s. Chiti Con Car.,; is. Deviled Ham, %48----- Deviled Ham, a Potted Meat, 4 Libby 48 Potted Meat, % Libby_ 75 DORA Do et ete DD Co DO DDD wo o Potted Meat, % Qua... 65 Potted Ham, Gen. %-- 1 35 Vienna Saus. No, %_-- 90 Baked Beans r Camppens 488. 022° 2 35 CANNED VEGETABLES Hart Brand Asparagus 2 Natural, No. Tips & Cuts, No. Baked Beans 1 Ib. Sace, 36s, cs.---__ 1 75 No. 2% Size, doz.---. 1 05 Noe: 10° Sauce = 4 Lima Beans Little Quaker, No. 10_ 7 90 16 String Beans Choice, Whole, No, 2-- 1 70 alts? Noll) oe 7 25 Cui, No. 2 1 35 Marcellus Cut, No. 10_ 6 00 Wax Beans Choice, Whole, No, 2-- 1 70 Cut Non 10 oe 4 to UT Og (ee ee 1 35 Marcellus Cut, No. 10_ 5 50 Beets iixtra Small, No. 2---. 2 00 Mart Cut, Ne. 10... 4 50 Hart Cut;: No. 220202 1 00 Marcel. Whole, No. 24% 1 34 liart Diced, No. 2--__ 90 Carrots Diced, No. 2 2-2 =. 95 Diced; No..10° --- 4 20 Corn Golden Ban., No. 2 Golden Ban., No. 1¢ __10 0U Country Gen., No. 2_-- Marcellus, No. 2------ 1 20 Fancy Brosby, No. 2-- 1 35 Fancy Crosby, No. 10-- 6 75 Whole Grain, 6 Ban- tam NO. 2. - 1 45 e Peas iittie Dot, No, 2.._ 2 25 sifted K. June, No.10 _ 9 50 Sifted E. June, No. 2-- 1 90 Marcel., Sw. W No. 2-1 50 Marcel., BE. June, No. 2 1 45 Quaker, BE, Ju., No. 10 8 00 Pumpkir. Spinach OL eee oe ee 2 25 NO eee 1 80 Squash BGston.. (NOs se 1 35 Succotash Golden Bantam, No. 2- 1 7d Hart, No. 2 1 55 Pride of Michigan___. 1 25 Tomatoes CATSUP Naas, 14 0927) doz. 1 40 Sniders, 8 0z._---~ doz. 1 20 Sniders, 14 0z.__--- doz. 1 83 Quaker, 10 o0z.__-- Doz. 1 23 Quaker, 14 0Z.---- doz. 1 50 CHILI SAUCE Sniderg: $'0Zz. 2.2... _ 1 65 Sniaecs. 14 67. | 200 OYSTER COCKTAIL Siders; tdi oz. 8 2 00 CHEESE Roquetort 20250 70 Wisconsin Daisy 215 Wisconsin Twin __._ 14% New York June, 1933___ 22 Sap Sago. oe 48 (erigk: 220 s Michigan Fla = Michigan Daisies Wisconsin Longhorn __ 15 Imported Leyden 1 lb. Limberger_________ 16 Imported Swiss ___..___ 56 Kraft, Pimento Loaf___ 24 Kraft, American Loaf__ 22 Kyratt. Brick oat. 29 Kraft, Swiss Loaf______ 23 Kraft, Old End, Loaf __ 31 Kraft. Pimento, % Ib._ 1 60 Kraft, American, % Ib. 1 30 Kraft, Brick, % 1b.____ 13h Kraft, Limbur., % Ib._ 1 3! August 15, 1934 CHEWING GUM Adams Black Jack__--__ 6 Adams Dentyne ~------- 65 Beeman’s Pepsin 5 Beechnut Peppermint___ 65 Doublemint 63 Peppermint, Wrigleys_. 66 Spearmint, Wrigleys_. 65 Jiiey Wruit-. 65 Wrigleys P-K_... -- 65 TeaBOPEy soo 65 CHOCOLATE Baker, Prem., 6 lb. %~ 2 30 Baker, Pre., 6 lb. 3 oz. 2 40 German Sweet, 6 lb. 481 70 Little Dot Sweet 6 1b, 820 2 30 CIGARS Hemt, Champions ___ 38 50 Webster Plaza ______ 75 00 Webster Golden Wed. 75 06 37 & Websterettes -_----__ 0 Cincos 2 2n2 ee 38 50 Garcia Grand Babies_ 40 00 Bradsirects . 2202027 8 38 50 Odins 205 40 v0 ik G Dun: Boquet_= ja 00 Pertect Garcia Subl._ 95 60 Rancho Corono_____ -- 31 60 Kenwavy 2) 20 00 Budwiser --. 20 00 Isabella (oe 20 00 Cocoanut Banner, 25 lb, tins__. 19% >nowdrift, 10 lb. tins_. 20 CLOTHES LINE Flousehold, 50 tt.______. 2 09 Cuppies Cord 2 os 2 9 COFFEE ROASTED Lee & Cady 1 ib. Package RVC aoe 144 Boston Breakfast __.. 24% Execabfast Cup .. 23% Competition -___ 8% eve -- 21% weasontic -- 30% Morton House ...... $2% Nearow oo 27% Quaker, in cartons____ 241% Quaker, in glass jars___ 29 Coffee Extracts MM. Yoo per Pope ees 12 ranks: 50 pikes... 2. - 4 25 Humimel’s 50, 1 lb. __ 10% CONDENSED MILK agile, 2 0z., per case__ 4 60 Cough Drops : Bxs Sititn Bros. 1 45 DUGER so oe ae 1 45 Nicks 40/Me. 0 2 40 COUPON BOOKS 50 Mconomic grade__ 2 50 160 Keonomie grade__ 4 50 2000 Economic grade__20 00 1000 Economic grade__37 56 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, buble ec 14 Saltine Soda Crackers, Lib, pkess oe 1 86 Saltine Soda Crackers, 21D. pipes es! 3 26 Saltine Soda Crackers, O46 OZ. (pKa. os 90 Butter Crackers, bulk 13 Butter Crackers, 1 lb.. 1 72 Butter Crackers, 2 Ib._ 3 12 zraham Crackers, bulk 14 Graham C's, 1 Ib.___-. 1 90 Graham @'s. 2 ibs. 3 36 Graham C's, 6% oz._-_ 1 00 Junior Oyster C’s, blk. 13 Oyster C’s, shell, 1 Ib._ 1 84 Club Crackers___.____ 1 86 CREAM OF TARTAR 6 ib) cboxes! 03 35 ORIED FRUITS Apricots Evaporated, Ex Choice Choice. 2c oe ee » Sihamdamd) ee 18% J8x. Fancy Moorpack___ Citron Sib. Dox Gas Sea August 15, 1934 Currants ; Packages, 11 oz...__.___ 14 Dates Imperial, 12s, pitted__ Imperial, 12s, regular_ Imperial, 12s, 2 lb.__-- Imperial, 12s, 1 Ib.-_-- he we oot Figs Calif., 24-88, case____ Peaches Evap. Choice —_-_---- 13% Peel Lemon, Dromdary, Citron, Dromdary, 4 oz., dogen_________ 1 10 Raisins Seeded, bulk Thompson’ s S’dless blk. it bi abel s’dless blk.___- 50@ 60, 25 1b. boxes __@09% 40@ 50, 25 lb. boxes __-@10% 30@ 40. 25 Ib. boxes -_@11% 20@ 30, 25 1b. boxes __@13 18@ 24, 25 Ib. boxes __@15%4 Hominy Pearl, 100 lb, sacks__.. 3 50 Bulk Goods Elb.Macaroni, 201b.bx. 1 38 Egg Noodle, 10 lb. box 1 26 Pearl Barley Lentlis ee 10 Tapioca Pearl, 100 lb. sacks_.___ 7% Minute, 8 oz., 3 doz.__ 4 05 Dromedary Instant -._ 3 50 Jiffy Punch 8 doz. Carton.) & 25 Assorted flavors. EVAPORATED MILK Quaker, Tall, 10% oz._ 2 85 Quaker, Baby, 4 doz.__ 1 43 Quaker, Gallon, % dz._ 2 85 Carnation, Tall, 4 doz. 2 95 Carnation, Baby, 4 dz. 1 48 Oatman’s D’dee, Tall _ 2 95 Oatman’s D’dee, Baby 1 48 Peat fan 2 95 Pet, Baby, 4 dozen__. 1 45 Borden’s, Tall, 4 doz._ 2 95 Borden's, Baby, 4 doz. 1 48 FRUIT CANS Ball Mason F. O. B. Grand Rapids One pint 8 00 One quart 9 30 Mall galicn .._..____ 12 40 Mason Can Tops, gro. 2 55 FRUIT CAN RUBBERS Presto Red Lip, 2 gro. carton 22cs020 73 Presto White Lip, 2 gro. carton___._------ 83 GELATINE weu-0, 4 G02. 1°90 Minute, 3 doz..22) 4 05 a. & 25 Jelsert, 3-doz.______._-_ 1 40 HONEY Lake Shore 1 lb. doz_- 1 90 JELLY AND PRESERVES Pure, 30 lb. pails_----- 2 60 Imitation, 30 Ib. pails_1 85 Pure Pres., 16 02z., ae 2 30 12 oz. Apple Jelly, dz. 95 13 oz. Mint Jelly, dz. 1 60 7 oz, Cranberry Jelly, dz 90 JELLY GLASSES % Pint Tall, per doz.__.. 35 JUNKET GOODS Junket Powder ____-_ 1 20 Junket Tablets _______ 1 36 MARGARINE Wilson & Co.’s Brands Oleo DN er 10 Certified Animal Fat Oleo MATCHES Diamond, No. 5, 144___ Searchlight, 144 box-_- 5 Creseent, 144 _.. 65 Diamond, No. 0------ 5 00 Safety Matches Red Top, 5 gross case 5 25 Signal Light, 5 gro, cs. 5 25 Standard, 5 gro. cs.__ 4 00 MUELLER’S pore, Macaroni, 9 oz Spaghetti, 9 OF eee : io Elbow Macaroni, 9 oz._ 2 10 Ege Noodles, 6 oz. ____ 2 10 Egg Vermicelli, 6 oz.__ 2 10 Egg Alphabets, 6 oz.__ 2 10 Cooked Spaghetti, 24c, Rie OZ. 2 20 NUTS Whole Almonds, Peerless --__ 15% Brazil, large aun. - 14% Fancy Mixed ________ 15 Filberts, Naples ______ Peanuts, vir. Roasted 0914 Peanuts, Jumbo __-. 10% Pecans, 3, star ____-_____ 2 Feeans, Jumbo _.______ 40 Pecans, Mammoth ______ 50 Walnuts, Cal. _____- 14@20 Hickory, 2 07 Salted Peanuts Fancy, No. 1 121 lb. Cellop’e case_ 1 25 Shelled Almonds lb. Filberts Pecans, Walnut, California _ oe MINCE MEAT None Such, 4 doz.____ 6 20 Quaker, 3 doz. case___ 2 65 Yo Ho, Kegs, wet, Ib.. 16% OLIVES—Plain Quaker, 24 3% oz. cs. 1 87 Quaker, 24 7% oz. es. 3 55 Quaker, £2, 12 07.0004 2 40 High Life, 12 22 oz. cs. 3 45 1 gal, glass, each_-__-_ 1-30 OLIVES—Stuffed Quaker, 24 2% oz. cs. 1 87 Quaker, 24 4 oz. cs.__ 2 75 Quaker, 24 5 oz. cs.__ 3 55 Quaker, 24 7% oz. cs. 4 55 Quaker, 24 10 oz. cs. 5 95 Quaker, 12 32 oz. cs._. 7 88 1 Gallon glass, each__ 2 10 PARIS GREEN 2s ang 68... 30 PICKLES Sweet Small L, and €, 7 02, doz... 92% Paw Paw, quarts, doz. 2 8v Dill Pickles Gal., 40 to Tin, doz.___ 8 20 32 oz. Glass Thrown-_-_ 1 50 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Blue Ribbon, per doz. 4 50 Bicycle, per doz.__---- 4 70 Caravan, per doz.__-- 2-20 POP CORN Sure Pop, 25 lb. bags 1 25 Yellow, 25 lb. bags_. 1 75 MICHIGAN FRESH MEATS Beef Top Steers & Heif.__.. 11 Good Steers & Heif.____ 10 Med. Steers & Heif.____ 03 Com, Steers & Heif.__._ 07 Top Good Medium Lamb Spring amb os 15 Good es: on Medium —__ oe Poor 08 Mutton Good 05 Medium) 22s 03 Poor | oe This) ces ray eee 16 Bris) eee i Shoulders Spareribs Neex Bones 03 "Prinamin ese ei 081% PROVISIOwS Barreled Pork Clear Back_____ 16 00@18 00 Shert: Cut: Clear:- 12 00 Ory Salt Meats D S Beles. 20-25 10 Lard Pure. in: tiercess20) 0946 OU TU. tubs. advance 4 00 Ibs tubs: 22) advance 4 20 ib: pails 2. | advance % 10 lb: pails 2 =| advance % DD, Walls 2s advance 1 3 tp? pale a advance 1 Compound, tierces __ 08% Compound, tubs _-2-- 09 Sausages Smoked Meats Hams, Cert., 14-16 Ib.__ 20 Haims, Cert., Skinned 16-15 ib. @20 tam, dried beef Knuckica, California Hams —~--=- @11 Pienic Boiled Hams__-.@16 Boiled Hams 2 Bacon 4/6 Cert.______--@20 Beef Boneless. rump_-_--@19 00 Liver RICE Fancy Blue Rose_----- 5 00 HWancy Head = oo." 6 10 RUSKS Postma Biscu': Go. 18 rolls, per case ____.. 2 10 12 sollg, perease __.. 1 39 18 cartons, per case _.. 2 35 12 cartons, per case ___ 1 57 SALERATUS Arm and Hammer 24s_ 1 50 SAL SODA Granulated, 60 Ibs. cs._ 1 35 Granulated, 18-2% Ib. packages =.= 2s Te COD FISH Bob White, 1 Ib. pure 25 TRADESMAN HERRING Holland Herring Mixed. kegs! oc Milkers, Kees Lake Herring % bb, 100:Ibs:__- Mackerel Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med, Fancy, 100 lb.__ 13 00 Milkers, bbls, _._.___. 18 50 K K K K Norway___ SHOE BLACKENING 2in 1, Paste, doz._____ 1 30 E. Z. ‘Combination, dz. 1 30 Dri-Foot, doz. -_.-___ 2 00 Bixbys, doz ae 1 30 Shinola, doz.__..-__--_ 90 STOVE POLISH Blackne, per doz.-____ 1 30 Black Silk Liquid, doz. 1 30 Black Silk Paste, doz._ 1 25 Enameline Paste, doz. 1 30 Enameline Liquid, dez. 1 30 E. Z. Liquid, per dez._ 1 30 Radium, per doz.____-- 1 30 Rising Sun, per doz.___ 1 30 654 Stove Enamel, dz._ 2 80 Vulcanol, No. 10, doz._ 1 30 Stovoil, per dog._______ 3 00 SALT F.O. B. Grand tae Quaker: 242° 1p.20 = 95 Quaker, 36- 1% 20 Quaker, Todized, 24-2. 1 35 Med. No. 1, bbls.______ 2 90 Med. No.1,’ 100 Ib. bk. 1 00 Farmer Spec., 70 1Ib._. 1 00 Packers Meat, 50 lb.-_ 85 Crushed Rock for ice, cream, 160 ib., each 83 Butter Salt, 280 1b. bbl. 4 “ Block) 50Ib.22o0 22s Baker Salt, 280 lb. bbl 3 30 €, 1@ ib, per bale. =-si‘<‘éSG 20, 3 1b., per bale___-_ 10 28 Ib. bogs, table 45 ‘ee Run’g, 32, 26 oz._ 2 4() Bive case lots. 2 3) Todized, 32, 26 oz... 2 4) Hive) case ots. 2 30) BORAX Twenty Mule Team 24,1 1b. packages _____ 3 35 48, 10 oz, packages____ 4 40 96, 14 lb. packages____ 4 00 WASHING POWDERS Bon Ami Pd., 18s, box. 1 90 Bon Ami Cake, 18s__-- 1 65 Brillo! Go 85 Big 4 Soap Chips 8/6-- ; 30 Chipso, large: 2. 3 65 Climaline, 4 doz.__--_- 3 60 Grandma, 100, 5¢e______ 50 Grandma, 24 large___- Snowboy, 12 large Gold Dust, 12 lai. La France Laur 4 dz. Lux Flakes, 50 small__ Lux Flakes, 20 large_- Old Dutch Clean., 4 dz. Octagon, 96s — = Rinso, 24s Rinse 40¢) 2 eres Cleanser, 48, DO pe Co 0 We me CO rt et 00 CO oo °o PC (ot eco a 3 85 Sani Slush, 1 doz. _- 2 25 Sapolio.: 3 dog... 3 15 Speedee, 3 doz._------ < a Sunbrite, 50s-0 00 21 ‘Wyandot. Cleaner, 248 1 60 SOAP Am. Family, 100 box 4 95 we 2 25 Fels Naptha, 100 box__ 4 65 Flake White, 10 box__ 3 00 Jap Rose, 100 box_____ 7 40 Hairy, 100 box 3 25 Palm Olive, 144 box__. 6 = Lava, Boxe 2 2: Camay, Wa box 05 P&G Nap Soap, 100@3 00 Sweetheart, 100 box___ 5 70 Grandpa Tar, 50 sm. __ 2 10 Williams Barber Bar, 9s 60 Williams Mug, per doz. 48 Lux Toilet, 60_-----__ 3 05 SPICES Whole Spices Allspice Jamaica____._ @24 Cloves, Zanzibar______ @36 Cassia, Canton _______ @24 Cassia, 5¢ pkg., doz... @40 Ginger. Africa... @19 Mixed) Nou Tsk @30 Mixed, 10c pkgs., doz._ @65 "Yutmegs, 70@90 @50 Vutinegs, 105-110 _.__.. _ @48 7epper. Riack 22.2 @23 Pure Ground in Bulk Allspice, Jamaica ___. @18 Cloves, Zanzbar 2. @28 -assia, Canton _.____ @22 Ginger, Corking 20s @17 Mustard 2) @21 69 Mace Penang ________ Pepper, Black _ Nutmegs ________ Pepper. White ...... Pepper, Cayenne Paprika, Spanish _____ @36 Seasoning Chili Powder, 1% »z.__ 62 Celery Salt, 1% oz..__ 380 Hage 2/02. eet 80 Onion Salt __ 1 a Garlic Ponelty, 3% oz. 3 25 Kitchen Bouquet_____ 4 So Laurel Leaves _______ 2! Marioram, 1 oz. $0 Savory, 1 oz 635 Thyme, 1 oz $0 Tumerie, 1% of. 35 STARCH Corn Kingsford, Za PL ee 2 35 Powd., bags, per 100__ 3 95 Argo, 24, 1 Ib. pkes._. 1 55 @ream. 24ho wins 229 Gloss Argo, 24, 1 Ib. pkes.__ 1 56 Argo, 12 3 lb. pkes._.. 3 26 Argzo, 8. 5 Ib. pkes.o. 2 <6 Silver Gloss, 48, Is__.. 11% Elastic, 16 pkgs.______ 1 38 Wieer, 60 Iie 2 82 SYRUP Corn Blue Karo, No. 1% ___ 2 40 Blue Karo, No. 5, 1 dz. 3 30 Blue Karo, No, 10_-__ 3 14 Red Karo, No. 1%__.- 2 62 Red Karo, No. 5, 1 dz. 3 59 Redi Karo Noi 102-0 3 46 Imit. Maple Flavor Orange, No. 1%, 2 dz._ 2 87 Orange, No. 3, 20 cans 4 34 Maple and Cane Kanuck, per gal.______ 1 10 Kanuck, 5 gal. can____ 4 75 Grape Juime Welch. 12 quart case__ 4 Welch, 12 pint case___ 2 25 Welch, 26-4 oz. case___ 2 COOKING OIL Mazola (Pimts: 2 doz. ey 410 Quarts, 1 dog 3 60 Half Gallons, 1 doz.___ 6 00 TABLE SAUCES Lee & Perrin, large ___ Lee & Perrin, small___ Tobasco, small oo (2a0 mrownwrHwao > > Sho Yous9 0z.; doz. 00 ASP Taree 20 75 (At Serna ee 2 $5 Caper: O72. 2 50 21 No. § Nibbso 0S 32 Gunpowder Chote ote 34 Ceylon Pekoe, medium —_.. 63 English Breakfast Congou, medium _______ 2 Congou, choice _____ 35@36 Congou, fancy ______ 42@43 TWINE Cotton, 3 ply cone______ 40 Cotton, 3 ply balls______ 40 VINEGAR F. O. B. Grand Rapids Cider, 40 grain... 18% White Wine, 40 grain 19% White Wine, 80 grain 241% WICKING No. 9, per gross _______ 80 No. 1, per gross _______ 1 25 No. 2, per gross _______ 1 50 No. 3, per gross ______ 2 30 Peerless Rolls, per doz. 90 Rochester, No. 4. doz. 50 Rochester, No. 3, doz._ 2 00 Rayo, per doz.) 5) 75 WOODENWARE Baskets Bushels, Wide Band, wood handles_______ 2 00 Market, drop handle__ 90 Market, single handle. 95 Market, extra 1 60 Splint, large 8 50 Splint, medium _______ 7 50 Splint, smaly 6 50 Churns Barrel, 5 gal., each____ 2 40 Barrel, 10 gal. >» Gach. 2°65 3 to 6 gal., per gar. 16 Pails 10 qt. Galvanzed ______ 2 60 12 qt. Galvanized _____ 2 85 14 qt. Galvanized _____ 3 10 12 qt. Flaring Gal. Jr._ 5 00 IO qt. Tin Dairy. = 4 00 Traps Mouse, wood, 4 holes... 60 Mouse, wood, 6 holes... 70 Mouse, tin, 5 holes___ 65 Rat, wodd, 2 1 00 Rat, Spring oe 1 00 Mouse, spring 20 Tubs Large Galvanized_____ $75 Medium Galvanized___ 7 75 smal] Galvanized _____ 6 75 Washboards Banner, 3rass, single Glass, single Single Peerless____ Northern Queen Universal Wood Bowls Butter Butter Butter __ a Butter ies 25 13 in. 15 in. 17 in. 19 in. WRAPPING Butchers D Bo. .) 05% IGRAre Kraft Stripe YEAST CAKE Magic, 3 doz... 2 70 Sunlight, 3 dow 2)" 3-70 Sunlight, 1%: dow: 22 1 35 Yeast Foam, 3 doz.____ 2 70 Yeast Foam, 1% doz... 1 35 YEAST—COMPRESSED Fleischmann, per doz._-. 30 Red Star, per dez...._-- 20 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M,. A. Mittleman, Detroit. Vice-President—Arthur Allen, Grand Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice-President — Fred Nedwick, inaw. ee en Schmidt, Hiils- e. Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Rapids. _Sec’y and Treas.—Joseph Burton, Lan- ‘ing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Sag- Butcher’s Hammer vs. Fitting Stool Smoke gets in the eyes of the trade, for there is not so much fire behind the argument that drought hides would make an immediate drop in the price of shoes. It is true that the raw stock market has softened, but it is a tem- porary matter after all. If hides were free and delivered to the door of the tanner, they wouldn’t make a difference of 10 cents a pair on $3 shoes and 25 cents a pair on $6 shoes and up. So, all the smoke of the past week that the cattle kill will glut the hide market must be taken with a few puffs of common sense. Any mer- chant long in the business knows that there are so many processes between the raw stock and the finished shoe that the penny’s difference at the source makes no wide difference at the fitting stool. The upset condition is a result of one of the calamities of Na- ture and may prove to be a boomerang on prices six months or a year hence. Drought hides are inferior and sim- ply pile up the raw stock in the lower brackets. The real problem of the trade is the disposition of good hides and good leather. Nature, when it made the animal, made better leather in the back and butt than in the belly and neck. The tanner must get better prices for the better parts of the hide so that he can dispose of the rest at a price to fit into the field of lower price shoes. Quality cut-soles and quality side leather haven’t been in the demand that they should be because shoes at retail haven’t been selling in the high- er brackets in the right volume. But the quality movement is slowly but surely winning out, and better shoes and better sole leather will find their way to the fitting stool as condi- tions generally improve. No tanner is going to wet down poor hides to in- crease his liability of loss. So that what we will see is the storage of drought hides until demand catches up with supply. In all probability fewer hides will be imported, and the extra kill this midsummer will work itself out in the trade of the next six months. The Government may step in next week with some plan of conservation, for if it is storing the meat against a plan of unemployment relief, it may store the leather against the possibility of disturbing the market. The tanners themselves may let the drought leather lie: for their research organization serves as a check and a control on dis- organized practices in tanning. Wash- ington is beginning to realize that per- haps in its Agricultural Adjustment Administration it made of the tanning industry a “forgotten industry” by ig- MICHIGAN noring the economics of supply and demand. But even if it were a free market and the stuff was turned into leather, it would produce no miracle of reduction in the price of shoes to the public. In the long run, the shortages of cattle, due to the drought, may push the stock prices up again, for the cattle killed now would have been headed for the slaughter house in September and Oc- tober anyway. The wise cattle raiser, if he has pas- turage, is going to hold on to his live- stock as long as possible for the inev- itable betterment of the price of the meat carcass. To him the hide is merely the wrapping paper around the meat. He makes his money on the meat, for that is the prime purpose of cattle-raising. No man ever raised cattle on the hoof for the hides alone. So all this smoke about the reduction of shoes because of a calamity of Na- ture deserves an extra pinch of com- mon sense. The merchant is thankful that at least shoe prices have not gone higher. His primary interest is in the acceleration of sales at retail. He is aware of the wisdom of buying as low as possible, but no money comes into his cash till until the public pays all the costs at the fitting stool. Now, we are not trying to paint a picture for the tanner or to explain away the basic item in every pair of shoes. What we are trying to do is to put some measure of common sense into consideration of only one of the items that go into the ultimate shoe. Sound judgment in the tanning field tends to conserve the supply of raw stock before shortage is noticed and to accelerate the consumption before an oversupply occurs, and in this way prevent sudden fluctuations of prices. Nobody anticipated the drought nor its consequences. Even the speculator had no advance information so that he could make a profit by hedging. The retailing of shoes is not a gam- bling business, and no merchant profits are made on trading in raw stock. The conversations of the past two weeks have not been particularly bearish on the price of shoes. The solution of the industry’s prob- lem is not under the butcher’s hammer but at the fitting stool of every store in the Nation.—Boot and Shoe Recorder. ——_-> > 2 “The Under Privileged Business Man in Michigan” (Continued from page 18) Thinking for yourself is necessary, but it does no good if prompt action does not follow the thinking. This is especially true at this time in regard to merchants and their associations. Correct thought must be followed by correct action. The strongest ropes are made from the smallest fibers. A chain is as strong as its weakest link. To-day we need a united front to- ward constructive thinking and action among the retailers of Michigan. Go to your candidate for Representative and Senator and find out if he is go- ing to Lansing to increase your taxes or to honestly try to reduce them. Find out if he is for a fair trade bi!l in this state that will allow the manu- facturer to regulate the distribution and minimum re-sale of his product. In this way the merchant will get a TRADESMAN square deal and the consumer will be getting a fair price on everything he buys and it will go a long way toward putting an end to the practice of sub- stitution. My advice to Michigan is to do your own thinking and then act! Clare F. Allen, Secy M.S. Py A. —__—_ + 2___ From the Diary of a Dealer’s Salesman (Continued from page 14) situation, and that every new well and many of the old ones mean business for us. It may be true that business does seem to be coming to us without much effort. Cars stand outside the shop all day long with pumps that have been brought in for attention. Our men are in the country practically every day, repairing pumps and pump- ing engines and windmills. We have had to turn some of our tractor repair jobs over to another mechanic. All of this activity doubtless looks to others as if the business were just drifting in to us. On the contrary, we have worked hard and consistently for it. We have made it a point to con- tact every farmer in our trade terri- tory at least once a month. If he does not come in or if our truck is not at his place doing some repair job, then it is my job to make a trip to his farm to see what he ought to be buying, to find out what he can buy, and to make sure that when he does buy something he buys it from us. Not very many sales are made on the farm in times like these. I often go out hoping to interest a family in one item and learn after I get there that they are not in the market for that thing at all, In the present condition, most of the farmers who seem to be bringing us business are those I have tried to sell something else that has nothing to do with their present needs. But, when they have any problem. that is in our line, they come to us. And I flatter myself that one big reason they think of our store is because I am con- stantly letting them know that we want and appreciate their business. Buying power in the hands of our customers is all that we need. We will do the rest. Ellen Newman. ~~ -+—___ Death of Leading Citizen of Petoskey Death took from Petoskey one of every merchant in its leading citizens yesterday when Bert H. Cook succumbed to pneu- monia after an illnes of five days. He was 75 years old. For more than forty-five years Mr. Cook held a prominent place as a busi- ness man and civic leader in the city. death Petoskey loses a man who gave generously of his time, abil- In_ his ity and other resources to further the interests of his community. Stricken last Sunday Mr. Cook be- came seriously ill and died yesterday afternoon. Funeral services will be held from the 920 Mitchell street at 4 p. m. to-morrow with the Rev. E. P. Linnell, pastor of the First Presbyterian Church of Petoskey, and the Rev. Harry M. Allburt, former pastor here, in charge. Burial will be in Greenwood cemetery. Mir. Cook is survived by his wife and a half sister, Mrs. Phillips, of Gobles. Mr. and Mrs. K. M. Bassett, are expected for the funeral, home at August 15, 1934 Born in Allegan on Nov. 8, 1858, Mr. Cook graduated from the schools there and married Miss Etta Daggett, who died in 1910. For two years he clerked in a hard- ware store in Battle Creek and then became a representative of Ducharme, Fletcher & Co., a Detroit wholesale hardware house. He remained with that organization until 1887 when he came to Petoskey and opened a small hardware store. This business expanded and enlarged until now, as the Bbremmeyr-Bain Co., it has become the largest hardware house in Northern Michigan. Mr. Cook was president of the company at the time of his death. In 1899, Mr. Cook Harbor Springs Lumber Co., of which president for a number of years. He founded the Cook, Curtis & Miller Co., lumber manufac- turer of Grand Marais. Upon the liquidation of the firms, organized the he was also two lumber after several years of successful existence, Mr. Cook retired. Since his retirement Mr. Mrs. Cook spent their summers in Petoskey and and the remainder of the years in ex- tensive travelling. In addition to his other business in- terests Mr. Cook was for a long period a member of the board of directors of the First State Bank and was secre- tary of Thomas Forman Co., manu- facturer of lumber and maple flooring. He was for five years the secretary of the Maple Flooring Manufacturers’ Association of the United States. Mr. Cook First Presbyterian member of the church of Petos- key, the Petoskey-Bay View Country Club and the Walloon Lake Country Club. For many years he was a mem- ber of the Petoskey Rotary Club, It was largely through the efforts of Mr. Cook that the local country club Was Was 2 formed. While its president for many years, he built the club from a struggling nine-hole course to a beau- tiful and complete golf club. He was particularly interested in boys’ work and was one of the organizers of Camp Daggett and a backer of Y. M. C. A. activities in this region —Petoskey Evenings News, Aug. 10. ——_~~+-___ Custom Milliners Organizing Custom milliners held a two-day meeting at the Hotel Edison, New York, to organize the National Associ- ation of Custom Milliners, the princi- pal purpose of which was to pro- mote the adopting of a separate fair- practice code for the industry. The meeting was sponsored by the Mas- ter Group of Retail Milliners. The custom milliners were originally in- cluded in the Manufacturers’ Code, but after objecting to some of its provisions they obtained exemption and now have suggested a code of their own which is pending in Washington. Herbert H. Sonneborn, administration representa- tive on NRA Code Authorities, ex- plained the code situation. : he Te Lot s wife looked back and became a pillar of salt. Women have since been the “salt of the earth.” 1 ee Mankind is crucified upon a “cross of gold,” but the resurrection day is coming soon. August 15, 1934 MICHIGAN TRADESMAN 23 OUT AROUND (Continued from page 9) Cook and remind him of the correct- ness of his conclusion. Now we have another generation of saloon keepers and 90 per cent, of them are persons of inferior mentality and vicious habits who have no business to be handling a product so conducive to abuse and criminality as spiritous liquors. Grand Rapids received a brief visit last week from one of her distinguished sons in the person of Capt. John H. Gibbons, of the U. S. Navy. He was called here to attend the funeral of his sister, Miss Mary Gibbons, who was buried Tuesday. Mr. Gibbons was born and reared in Grand Rapids, being a son of Capt. Gibbons, a hero of the civil war, who was engineer of the pumper on the hill the last twenty or thirty years of his life. The son grad- uated from high school in 1876 and was immediately transferred to Annapolis, where he made a brilliant record. He developed a remarkable ability along naval strategy and occupied a high po- sition in the Navy Department for sev- eral years. He subsequently command- ed a cruiser for several years, during which time he visited nearly every country on the globe. He was a close personal friend of Theodore Roosevelt, who made him naval attache of the London legation during his service as President. Gibbons was also a friend of Taft, who made him manager of the Naval Academy at Annapolis. On the inauguration of Wilson as President, Gibbons was summarily removed from Annapolis despite the protests of prac- tically the entire personnel of the Navy Department at Washington and nearly every admiral in the service. The pro- tests did not avail because Gibbons had committed an unpardonable crime—i Wilson’s eyes—of being a close per- sonal friend of both Roosevelt and Patt. When the kaiser started his war on civilization, Capt. Gibbons petitioned President Wilson for the command of a battleship, to which he was entitled by all the rules of the game, but Wil- son was obdurate because of Capt. Gibbons’ relations with two former presidents and voluntarily placed him on the retired list. If he had received the command of a battleship he would soon have been made an admiral on account of his long and honorable ca- reer with the Navy Department. Capt. Gibbons resides in Washington win- ters and spends his summers in Con- necticut. He is a well preserved man, tall and commanding in appearance and with a most attractive personality. He is a great honor to the city of his nativity and the City Commission and the Association of Commerce would honor themselves by designating a Capt. Gibbons day sometime soon and arrange with him to be the municipal guest of honor on that occasion. Readers of this department are well aware that I think Grand Rapids should pay more attention than she does to men who have won fame, dis- tinction and applause by the services they have rendered their country, their state and their home town. Such rec- ognition is a glorious act which would miake a lasting impression on the young pe&ple of the present day who might be fired with ambition by what they saw and heard to make their own ca- reers memorable, I happen to have a farmer friend who is a mechanic as well as farmer. Hay- ing little to do on his farm on account of the dry weather, he obtained some time ago employment in the metal working plant at Grandville. He was not a union man, so the union organ- izers who raised merry hell with that institution and its employes centered their efforts on him and induced him to join by telling him if he did not comply with their demands they would mangle his automobile and maim his cattle. He yielded reluctantly in order to hold his job, as he then regarded the situation. Within a month he was asked to join the strike for union domi- nation and the closed shop. He refused to go out until told he would be maimed if he persisted in remaining at work. So he went out. Now he cannot go back, because the factory has no use for union men who proved to be false to the company in time of need. Ira F. Gordon who has traveled thir- ty or more years for the F. E. Meyers & Bros. Co., Ashland, Ohio, is home from a trip through the drought section in Iowa and Nebraska. In order to get in closer touch with the situation, he traveled several hundred miles by bus. He says that conditions are so wretch- ed they cannot be described. Cattle are dying either from hunger or by being shot by their owners, who are sitting in their front vards, fare which is doled Uncle Sam. living on the wel- out to them by Two union organizers with itching palms—itching for the $5 fee which would be handed over to them in the event of their accomplishing their ne- farious purpose—put in an appearance at Belding last week with a flamboyant statement that they had come to Beld- ing to effect a union organization among the employes of the knitting mill. Alluring offers were held out to the workers as to the higher salaries and shorter hours which would be forced on the factory as the result of the domination of the union. At the meet- ing held Saturday to bring about the millennium promised by the union demagogues and grafters not a single employe of the hosiery mill put in an appearance, showing very plainly that the people who work in the hosiery mill know how baseless are the claims of the worthless whelps who go around the country creating trouble for em- plovyers and disappointment and loss of employment for employes. Sale of new automobiles in Michigan was 58 per cent. greater the first seven months of 1934 than during the same period in 1933, records of the Depart- ment of State show. Used car transac- tions increased 24 per cent. during the same months. The statistics were ob- tained from Department records show- ing the number of certificates of title issued. Thus far in 1934, a total of 91,988 titles were issued on new vehi- cles, or 33,999 more than for the cor- responding seven months in 1933. 223,445 titles were issued on used cars as compared with 172,896 in 1933. An- other interesting fact is the 24 per cent. decrease in the number of vehicles that are repossessed. Thus far this year 5,445 cars were repossessed, being 1,524 fewer than last year. During the past seven months 845 cars were re- ported stolen and of this number all but sixty-nine have been reported as recovered. Up to Aug. 1, 1933, a total of 1,114 cars were reported stolen. This decrease in auto thefts is signifi- cant when it is realized that 114,398 more vehicles were licensed for opera- tion on August 1 this year. Copper automobile license plates are being tested in Michigan. In an effort to ascertain data rela- tive to the use of copper plates, special test plates have been made up and are being used on cars belonging to Sec- retary of State Frank D. Fitzgerald and other executives of the department. As the cost of copper in the past years has been the one factor preventing the use of this metail, the tests are aimed to determine how light a plate may be made and still possess sufficient dura- bility. Samuel T. Metzger, State Commis- sioner of Agriculture, who has just made a tour of the Lower Peninsula, reports that he was profoundly im- pressed with the efforts that have evi- dently been made by the farmers to produce crops of maximum quantity and quality, with amazing success in view of the adverse weather conditions which have prevailed. On every front he observed that the farmers are haul- ing their share of the load, crops have been planted and are being well cared for. He was especially pleased to no- tice to what an extent the farmers had been cutting the hay along the high- ways, and what an improvement this made in the appearance of the land- scape. He urges farmers to do their utmost to conserve their crops, partic- ularly potatoes, sugar beets and beans, as he is firmly convinced from what he learns of conditions elsewhere and of the potential crops of these commod- ities in the country as a whole the market prices will be most gratifying. The farmers are courageously fighting their way out by hard work. They de- serve credit and recognition as a class for such industry in the present eco- nomic set-up and his observations con- vince him that they are making rapid strides ahead. The recent Federal indictment of nine officials of a California bargain insurance promotion, charging use of the mails to defraud, should serve as further warning against “bootleg in- surance” peddlers or tempting offers received by letter. Federal agents de- clare the California promotion—one of a dozen upon which the Tradesman has furnished fact information and issued warnings—to be a $10,000,000 swindie. Its policyholders are scat- tered throughout the United States and from Canada and Mexico to Cuba and the British West Indies. If you are offered cheap “protection” in some unknown “association,” contact the Insurance Commission at Lansing or the Tradesman for the facts. An in- surance policy is no better than the concern behind it, and if that concern is unlicensed here, the Michigan courts can be of no aid in collecting contested claims. Rainier National Park, Wash., Aug. 8—The Findlays traveled West in 1916 via Canadian Pacific to see the Canadian Rockies and they were great. From, Seattle we arranged a water trip South, so we might see the Puget Sound, but the October forest fires and fog were so dense during the four days we were in Seattle we could not see across the street, and all the water trip to the Golden Gate it was as dark as night. I have seen this wonderful region several times since, but my wife never. Now in a week at Victory and Seattle she has seen a lot and to-day we have been driven by friends to this place on the side of Mount Rainier. We are 6,000 feet high here and the peak rises some 8,200 feet above us— 14,200 feet in all. The day is crystal clear and the sights beyond words to describe. We picnicked in the National Park camp site and have determined to spend our next summer vacation in one of these housekeeping cabins. Fa- cilities are sufficient conveniences adequate—all without being lavish or excessive. So you may have a word from us next year from this region again. We travel from Seattle South to Portland (634 hours) by bus next Friday, the trip a continuous panora- ma of beauty. In Portland we have the drives, fir forests, three magnifi- cent snow-capped cones and the Colum- bia. Then ten days or so in a Cali- fornia redwood camp before we get back to civilization. It would be grand if the Stowes could do similar things. There is so much of unspoiled America to see and all now accessible via autos over magnificent roads. Better come! Paul Findlay. Grand Haven pulled off the cen- tennial anniversary of her founding last week and did the job in a man- ner in thorough keeping with her age, experience and importance. It will always be a matter of regret to me that I was unable to witness the par- ade Friday forenoon. Those who were fortunate enough to see it assure me that it was one of the Most unique features of the kind ever played up in Michigan. The pageants presented Thursday and Friday evenngs were a surprise to all who were not familiar with the preliminary work involved. I sincerely hope some local historian a description of the event for future generations, which will do the subject justice. E. A, Stowe. —_—_ +. Orders for Blouses Growing Retailers are rapidly completing stocks of blouses in preparation for market featuring of suits during the next two weeks. The indicated vogue for suits is expected to result in one of the best Fali seasons in blouses for a number of vears past. Both better grade and popular price types are being sought; with the demand covering tai- lored as well as more formal styles. For immediate selling considerable in- terest has been shown in satin and taffeta blouses. Plaid designs are re- ceiving much attention. will prepare a ce Some gals make up their minds with a bang and their faces with a puff. MICHIGAN TRADESMAN August 15, 1934 Farm Purchasing Power The total cash income of the American farmers for the year started June | promises to be sub- stantially higher than in the past year, despite the damage done by the drought, a survey by the American Institute of Food Dis- tribution indicates. The prediction is based on fig- ures showing that the aggregate advance in prices for all foods will more than balance the loss from decreased production. Higher prices for carryover supplies and Government benefit payments will further raise farm income in the coming year, it is held. The effect of the drought on general business will, therefore, not be reflected in a general re- duction of farm purchases, as has been widely assumed. On the contrary, the approximately 80 per cent. of the farmers not badly affected by the drought are ex- pected to provide a much better market for industrial products than at any time in the recent past. The drought areas, on the other hand, and the 20 percent of farm- ers who are drought victims, will not be able to purchase more than bare necessities, it is expcted. —__»2 os _—_—_ Home Renovation Prospects The immediate and widespread response by home owners in resi- dential districts to the Adminis- tration’s home renovation drive on its first day has convinced bankers experienced in_ the personal loan business that the plan has great practical possibil- ities. To make it effective, however, fundamental changes in the pres- ent regulations are held necessary. The Administration, bankers be- lieve, has failed completely to take the numerous state mortgage moratoria into consideration. By demanding that mortgages must be in good standing as regards principal, interest and taxes, it has ruled out four out of every five applicants in many States, includ- ing New York, it is charged. Washington officials have prom- ised to reconsider these rulings immediately, bankers indicate. Should they fail to liberalize these terms, which is held unlikely, the home renovation drive would be reduced to relatively insignificant figures, it is feared. cee Retail Sales Below 1933 Level Although retail trade volume on the Pacific Coast has recovered fully from the depressing effects of the recent general strike, and sales in the South are much better than a year ago, retail sales for the country as a whole during the past week have again fallen be- low the corresponding 1933 fig- ures. Merchants ascribe this new re- cession in retail business, partic- ularl-, in the industrial sections of the East and Middle West, to a further seasonal decline in manu- facturing operations. Because of renewed uncertainty as to em- ployment prospects, consumers are especially hesitant to buy on credit, a factor which is held largely responsible for the unsat- isfactory results of August furni- ture and house furnishings sales. Since retail prices in a number of instances are already below current replacement values, mer- chants are generally reluctant to reduce prices further as a means of stimulating sales. oe. Further Decline In Steel Opera- tion A further sharp decline in steel operations is expected next week owing to the lack of new business. Tin plate constitutes a noticable exception. Prospects for an early marked improvement in steel activity are not regarded as bright in the trade. Heavy construction is lagging more than ever, since the Admin- istration has had to make drought relief expenditures a first call on the Treasury. Railroads are clearly unable at this time to duplicate the Government-subsi- dized purchase program of last fall and winter. In addition, many of the smaller steel consuming in- dustries have stocks on hand that will last them for a longer period than expected, unless general business picks up sharply. It now appears, therefore, that the forced expansion of the indus- try in the first half of the year may be followed by a prolonged pe- riod of low operations during the coming months. Since the steel operations are usually given a prominent position in business as indices, this is likely to make busi- ness conditions in the future ap- pear worse than the actual case. ee Complex Problem to S. E. C. The Securities and Exchange Commission regards over-the- counter stock transactions among the most complex problems with which it must deal, it is indicated. Answers to its questionnaire just sent out to exchanges and is- suers of securities, it is hoped, will guide the Cammission in _pre- scribing rules and regulations gov- erning over-the-counter opera- tions. The Commission as seen by the initial questionnaire, is feeling its wav in laying down rules for con- trol of stock trading. It regards this policv as “‘sane and safe,”’ realizing that caution must be tak- en against an avalanche of delist- ings by corporations as well as in providing safeguards to investors. —_—__o+>_____ Simplify Food Price Accounting In line with its policy to keep food prices from rising too rap- idly, the Administration may not approve some of the proposed amendments to the grocery trade codes on which hearings were held recently. Prospects are that the demand for the so-called thirty-day re- placement value in figuring the cost of merchandise will be re- fused, and that “cost or market whichever is lower’ will be the official formula for the food trades. It is also likely that the code provisions regarding freight and delivery charges will be elim- inated. Some in the trade concluded that price competition in the field of food distribution will be prac- tically restored to pre-code con- ditions as a result. While this may work hardship on many food merchants as long as prices in pri- mary markets keep rising, it will remove one of the most difficult and controversial problems con- fronting code enforcement agen- cies. coe Tae To Devise Oil Industry Program Although official production quotas for crude oil have already been reduced in anticipation of the seasonal let-down in demand for gasoline beginning next month, further efforts will be nec- essary, if gasoline output is not to exceed demand. Unsettlement of the price structure now threatens once again. A series of meetings are sched- uled to be held under the super- visions of the planning and co- ordinating committee of the in- dustry, to discuss more effective production control and new checks on illegal output. Subse- quently, a general meeting in New York on August 16 is planned to consolidate the loca! findings and effect a national pro- gram. Leading executives in the in- dustry feel that pool purchases of emergency gasoline stocks of pos- sibly illegal origin cannot be con- tinued indefinitely. They have not checked illegal production, but rather have encouraged it by pro- viding a market and paying rising prices for such gasoline, they feel. Stricter enforcement is held nece=- sary, therefore, if stability of the price structure is to be protected. See A. F. of L. Independence While the majority opinion among leaders of the American federation of labor favors contin- uation of the recent policy of re- lving on Government support to better the position of the Ameri- can worker, a strong minority group within the organization is fighting for an independent pol- icy. Prospects are that the majority leaders will carry their point, how- ever, particularly since the Gov- ernment has decided to back them up in their fight against the mili- tant ‘rank and file’’ opposition. It is pointed out, however, that any decision among the leading officials of the A. F. of L. must necessarily be tentative, subject to reversal at the annual conven- tion. If the more militant ele- ments in the unions should be able to elect delegates favorable to their point of view, it is likely that the question of the leadership in the organization itself may hinge on a final decision for or against an independent policy. Price Squeeze Feared Prices for many commodities and industrial products are not likely to come down, regardless of pressure that may be brought to bear, because wage scales and raw material prices keep on ris- ing, business men assert. Government campaign against the high cost of living is, therefore, not expected to reverse the current shrinkage in the vol- ume of trade. It will, however, result in a price squeeze on indus- try that may well eliminate profits in many lines for some time to come. It is seriously doubted that in- dustry is currently in position to withstand such pressure from two sides without casualties. Inability to get replacement prices for their products will exhaust the working capital of many weaker concerns, and force a shut-down of manu- facturing operations in many cases where buziness men are unable to finance further protracted losses. ee Huge Loss in Corn Belt The estimated 1934 corn crop, normal on August |, becomes more deprssing when viewed from the standpoint taken by the Department of Agriculture's crop reporting board. The board’s report sets forth that drought destroyed approxi- mately 17,000,000 bushels of corn per day during August. Ex- preszed in dollar value, this rep- represents a daily loss to the farm- er of about $13,000,000. Drought conditions have not improved in the corn belt since August |. For this reason, several officials believe that the actual corn harvest will fall far below this Government estimate with a comparable loss to the already overburdened farmer. ——_>-+-____ Takes more than a barrel of dough to stave off trouble. Phone 895674 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too smal! to open accounts. For Sale—Dollar store in town of 1,000 in the new oil district. Reason for sell- ing, other business, Reasonable rent. Address No. 670, c/o Michigan Trades- man, 670 For Rent—Brick store building, weil finished inside, good fixtures, Splendid opening for dry goods and shoes. In city of 3,500. About $1,200 worth of mer- chandise. A, D, Hancock, Otsego, Mich. 71 FOR RENT—CAMDEN, MICH. Brick store building 30x120, fully equipped for dry goods, clothing, and shoes. Excep- tional location, large drawing area all directions. No close competition. Write for details, B, R. Alward. 672 | " FIRE and BURGLAR PROOF e of || SAFES KDO GRAND RAPIDS SAFE CO. 31-33 Ionia, N.W. Tradesman Bldg’ Oe oe Cake Mp WINDSTORM . xt INSURANCE Fresh Compressed THROUGH THE i : R ED STAR \ YEAST MILL MUTUALS AGENCY 50% PROFIT Grown from Grain MUTUAL BUILDING on cost to you DET R Ol r SAG! NAW, Priced at 20 cents RED STAR YEAST GRAND RAPIDS per dozen, delivered AND PRODUCTS CO. PRESENT PREMIUM SAVINGS 25% Sells at 2 CAKES Milwaukee, Wisconsin 5 cents Strictly Independent Since 1882 3 Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- ven ee ee neers Ae : pendent Merchants Only. LEE & CADY Pinas FIVE-CENT CANDIES THAT SELL Cocoanut Rolls... > A/Sc Cashew Rolls 222 24/5¢ Toasted Rolls... 24/Sc Pecan’ Rolls. .0 2 oo 24/5¢ Skylark Waterss 24/5- Budge Bars 2-2 24/5¢ Orchard Jellies___-_-____-_- 24/5c Malty Milkies --___._._---_- 24/5c Handy Pack Pep. Lozenges_.24/5¢ Handy Pack Pink Lozenges_24/5c Handy Pack Assorted Lozenges_24/5c¢ INSIST ON PUTNAMWM’S Order From Your Jobber PUTNAM FACTORY Grand Rapids, Mich. National Candy Co., ine, Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN KEEP SUPPLIED WITH LILY WHITE FLOUR “The flour the best cooks use" VALLEY CITY MILLING COMPANY Portland — Grand Rapids — Kalamazoo -— Traverse City GOOD REASONS WHY YOU SHOULD STOCK The brand F you know ss W. R. Roach & Co., Grand Rap- ids, seven maintain modern Michigan facto- ries for the can- ning of products grown by Michi- gan farmers. A complete line of canned vegetables and fruits. A Newcomer You'll Welcome Heres a new item that Royal Gelatin has added to its already popular and fast selling lme—Royal Gelatin Aspic. It meets a well- developed demand among your customers for an unsweetened, seasoned gelatin for use in jellied soups, and moulded meats, fish and salads. That means more sales for you not only of gelatin but of many other items that are used with it. Vv ore Posts Royal Gelatin Aspic. Display it. Rec- CODE You'll find R Q Y A . it a nice sales-builder. Gelatin ASPIG A Product of STANDARD BRANDS TUNCORPORATED ommend it. StS ROYAL | A GELATIN SPIC | aswvctened .. Quick Setting 2, Se MAY BE BOUGHT WITH CONFIDENCE AND SOLD WITH PRIDE oes