4 —~ er LESTER een NEE ak | Hes Peak NY oI LV RENDER CEE ae L (OTe RR LVS ms i as ae IX Sam = = es oS : C2PUBLISHED WEEKLY (Oe SOTO ered Z SOON SSRIS OMAN DIL a er >a TRADESMAN COMPANY, PUBLISHERSA25) iE SE OR SS OO lifty-second Year GRAND RAPIDS, WEDNESDAY, AUGUST 22, 1934 Bore Mom ee 3Fofo a e ° TO THE PREACHER Preach about yesterday, Preacher! The time so far away: When the hand of Deity smote and slew, And the heathen plagued the stiff-necked Jew; | Or when the Man of Sorrows came, | And blessed the people who cursed his name— Preach about yesterday, Preacher, | 58 Not about to-day. Se a) | Preach about to-morrow, Preacher! | | Beyond this world’s decay: | | Of the sheepfold Paradise we priced | When we pinned our faith to Jesus Christ; Of those hot depths that shall receive The goats who would not so believe— Preach about to-morrow, Preacher, Not about to-day. Preach about the old sins, Preacher! And the old virtues, too: You must not steal nor take man’s life, You must not covet your neighbor's wife, v And woman must cling at every cost Me To her one virtue, or she is lost— Se 9 0 . ofo PE Preach about the old sins, Preacher, zx Not about the new. Preach about the other man, Preacher! The man we all can see: The man of oaths, the man of strife, The man who drinks and beats his wife, Who helps his mates to fret and shirk When all they need is to keep at work— Preach about the other man, Preacher, Not about me. CHARLOTTE PERKINS GILMAN. 5 c oo «< oe ‘J Soro oN ag Nae aw S25, oS a G ° e ro Two Profits Ny nano AT ONCE! Sell fresh fruit and Shredded Wheat together! It’s the world’s finest summertime dish. This double sale is easy to make. Just display Shredded Wheat with raspberries and peaches —and suggest this combination to all your customers. It means double profit per sale! PROTECT win WINDSTORM = SHREDDED THROUGH THE MILL MUTUALS AGENCY MUTUAL BUILDING LANSING MICHIGAN DETROIT, SAGINAW, GRAND RAPIDS PRESENT PREMIUM SAVINGS 25% Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY & am \ ( ares SSH Fifty-second Year fy G MICHIGAN TRADESMAN -E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself, DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per‘ year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company. t oder NRA Conditions SOME TRENDS IN TRADE Sidelights on the General Business Situation Excessive heat and lack of rainfall again dominate the business news of the fortnight. Farm income for 1934, even after allowing for the effects of the drought, will probably be at least $1,000,000,000 greater than last year, but we are being treated to a dose of redistribution of income which is both unexpected and unwelcome. To those farmers who have good “crops this year the drought is a God- send, because prices are much higher and the cash rewards greater—but the bad feature is that a greater number of dollars will be distributed among a fewer number of farmers. It is obvi- ous that if ten persons each have $10 and one person has $100, the ten per- sons will spend more money than the one person. There is a possibility that less money will be spent in the farm secticns than last year, even though the total farm fund will be greater. Despite a decline in a number of the general business indices, the demand schedules continued to be well main- tained. Several months ago inventories in most lines began to mount sharply, but since that time production indices have declined quite rapidly while at the same time purchasing power has been well sustained. It seems prob- able that the adjustment is nearly completed and that the decline in busi- ness activity has been arrested. According to compilations made by Economics Statistics, Inc., the pur- chasing power (income in relation to cost of living) is well above the level of the Summer of 1933 and is nearly back to that of the Spring of 1931, The market prices of five basic com- modities—wheat, corn, rye, hogs and cotton—produced this year under a government-sponsored program de- GRAND RAPIDS, WEDNESDAY, AUGUST 22, 1934 signed to benefit farmers, average to- day about 25 per cent. higher than a year ago and more than 80 per cent. higher than two years ago. Against a depression low of less than 6 cents per pound, cotton last week passed the 14 cent mark. The automobile industry has given a convincing demonstration of the ne- cessity of pricing goods at _ levels which consumers can pay. Sales dur- ing May, following the price advance, fell far below expectations, but recov- ered promptly when the price ad- vances were cancelled. Contrary to the usual seasonal trend, June sales were larger than May: and July sales for the leading unit, General Motors Corporation, were only slightly below June and well above last year. The company declared a reguiar dividend of 25 cents per share and an extra dividend of 50 cents. The heat winds of the West were good winds for Pittsburgh. Seven mil- lion head of cattle had to be slaugh- tered and canned and this brought orders for 175,000 tons of tinplate. Bank debits in July were only 88 per cent. of the same month last year for the country as a whole, but last July there was tremendous activity on the New York Stock Exchange. When New York City debits are subtracted from the total, the figure this year is slightly above that of 1933. A survey of 64 major cities shows an apparent shortage of 5,000,000 habitable dwellings in the United States. “Millions of others are in need of minor and major repairs and thou- sands of others are unfit for human habitation,” says Secretary Roper. He claims that 4,500,000 men could be put to work to carry out the building program necessary to construct ade- quate and quarters. Comparatively few of the homes sur- veyed had mechanical refrigeration and other modern devices for comfort, and the shortage of dwellings was re- flected in single family quarters where two families and additional persons were forced to live in crowded space. The survey shows further that 16,000,- 000 buildings are in need of imme- diate repair and that 3,000,000 of these are beyond hope of restoration. To put the remainder in good condition would call for average expenditures of $300 each. The lumber field, though showing little upward gain thus far, appears to be headed for much better times in the next twelve months, for the government housing program is bound to help this industry more than any other, although the greatest help will be to labor. In a talk before 1,200 buyers last week, the president of Marshall Field & Company predicted an improved suitable living Fall business with volume in excess of last year and a _ reasonable profit. “Markets on the whole are inclined to show a firmness that they did not show a little while ago.” Current issues of the Saturday Eve- ning Post contain an interesting series of articles by Jesse R. Sprague, which show that one result of the depression is that farmers are giving more of their trade to home merchants because they need and appreciate the credit which they can get only in their small home towns. Our Washington correspondent be- lieves that the NRA will eventually evolve into an organization similar to this: It will be directed by a com- mission of five. Industries will devise their own codes and bring them to Washington for approval. These codes will be administered by the industries themselves with the NRA stepping in as an enforcing agent only at the re- quest of any member of the code body. Hearing provisions will be much the same as those pertaining to the Fed- eral Trade Commission at this time. Congress will pass legislation contin- uing the NRA along lines similar to this. The theory of an “Economy of Abundance” under a planned economy so often promised by Stuart Chase and some of the New Deal econom- ists is plain nonsense, according to the report of the National Survey vf Potential Product Capacity — the name of a hitherto unannounced and awesome sounding alphabetical agency of the administration. Their studies show that the country does not pos- sess and is incapable of producing the quantity of goods and commodities necessary for such a plenty. Dr. Tug- well asserted recently that there were 7,000,000 too many cattle in the United States, but the survey shows that there are actually 9,000,000 too few to supply the country, with the per capita poundage of milk called for in the Department of Agriculture’s standard diet. Another interesting claim advanced by the survey is that the garment industry at peak produc- tion would fall short by 118,000,000 garments of supplying each man and woman with two new outer garments annually. “What we have been driving at,’ says Robert R. Doane, director of re- search for the N. S. P. P. C., “is not that supply does not exceed present demand. It does, but production capacity itself is far below ideal de- mand.” James A. Moffett of the Housing Commission says that the housing de- ficit calls for a greater volume of work than was required to restore the dev- astated regions of France and Bel- gium, ADESMAN Number 2657 After a month of no silver pur- chases the Treasury suddenly became active again in future purchases and “nationalization’”” was announced at 50 cents an ounce. The purchase code allows the issuance of silver backed currency on the basis of $1.29 an ounce. Thus the Treasury can, should it become necessary this winter, pocket a profit of more than $2,000,- 000,000 by issuing currency against the monetary value of the bullion held in its vaults instead of against the purchase cost as is now being done. Such a step, like the gold devaluation method, would be a big help in bal- ancing the national budget and would satisfy the ardent silverites. The Treasury could still claim that this is not an inflationary step because all new currency would be backed by silver. Commodity prices hit a new high level last week, accompanied by in- creased rumors of some further form of inflation. The cotton report released on Aug- ust 8 shows a domestic crop of only 9,195,000 smallest crop since 1896, with the exception of 1921. Last year 13,047,000 bales were gin- ned. The present prices are nearly bales — the double last year’s average price. It was two years ago this week that the first sustained improvement in business activity began after three years of almost uninterrupted decline. At the 1932 bottom the index of busi- ness activity was about 40 per cent. of the computed normal, while today it is around 67.5 per cent., despite a July drop which was considerably more than the usual seasonal change from June to July. It is generally felt in Washington that war can be averted for another five or six months, but that, even though it might be put off for a longer period of time, the consensus is that there may be war in the Far East or in Europe in another year. Several dispatched trained correspondents to Siberia, Manchukuo and China, believing that the big conflagration will be started by either Russia or Japan. For the ‘first seven months of the year beer and other fermented malt beverages supplied the Government’s coffers with $103,915.651 in tax rev- enue as against $81,007,884 vielded by distilled spirits and wines. Pennsyl- vania contributed the largest total, fol- lowed by New York and Illinois. New York led in the payment of beer taxes, followed by Pennsylvania and Wis- magazines have consin. Retail trade as reflected in the chain store and mail-order organizations showed an increase in July of about 5 per cent. over the corresponding month of last year. Department store suka BONE UEIPO RECT HE R ni DARE Rte SWE BOER BO RAE INL patace Wiha tabletnacen turefteenicdiatehderinrseli lucie Gneldeseageaeeguypsse . an Leena ee See eee sales, adjusted for normal seasonal fluctuations, dropped slightly from June. Sales of the two large mail- order houses were 20 per cent. ahead of last year, but for the first seven months these two chains had an ag- gregate gain of 41.5 per cent. _ Just prior to the deadline for the -codifying of American industry, Gen- eral Johnson gave official approval of the 500th NRA code. Ninety-seven codes are still pending before NRA awaiting disposition. —— +++ Sidelights on Some Central Michigan Towns St. Louis—Merchants here report trade some better than a year ago. For a time the oil fields near here attracted many here and filled up nearly every vacant house. This activity has slackened up considerably, owing to the restrictions placed upon production by the Federal Government. A large sup- ply store is located here and carries a large stock of pipe, fitting and supplies for use by the drillers. The St. Louis Co-operative Creamery reports a con- stantly increasing business and is now paying its members 28 cents for but- terfat. This beautiful little city, like many others, is afflicted with invasions of the greedy chain stores. A canvass among the merchants reveals that at least 50 per cent. of trade here goes to the chains. This means a loss of one-half of the profit on trade that cen- ters here. This city has a problem to solve—just the same as other com- munities: How long will it take for prosperity to return to towns and cities, when one-half of the profit on trade is sent away daily, never to re- turn? Get out your pencil and do a little figuring and study. Ithaca is one of the finest country towns in the state. It is the county seat of Gratiot, one of the best coun- ties. Between the drought and recent hail storm, the farmers in this locality wil] have less yield on fall crops, but recent rains are transforming the coun- try and crops injured may bring a bet- ter return than expected. Many years ago W. R. Pattingill, who was Super- intendent of Schools here for several years, was elected Superintendent of Public Instruction for the state. He served with eminence as an educator and to commemorate his memory and services the citizens here erected a monument in the townhall park, bear- ing a bronze bust in relief of this dis- tinguished citizens, as well as a mes- sage of commendation of his life work in the cause of education. One cannot but notice the well-paved streets of this modern community, its substantial business places, beautiful homes, schools and churches. Merchants here all carry large stocks and report trade some better than a year ago. A can- vass among them shows that over one- half of the trade here goes to outside chain: stores. Even this excellent trad- ing center, located in one of the best farming sections of the state, cannot but feel severley the loss of over half of the profit on the trade that comes here. Formerly this trade went to home merchants and in those days there was no more prosperous com- munity to be found anywhere. The blight of monopoly, which falls upon peaceful communities, is far worse MICHIGAN than drought and hail. These damages can be repaired, but the damage that accrues from the constant sapping of the profits on trade by greedy corpo- rations creates a cancer on the body politic which undermines property values, lowers farmers market prices and continues a depressed business sit- uation. Of course, Ithaca folks and the farmers who come here to market and trade, could remedy this situation. If they love the old home town well enough to be loyal to its interests and not buy from those who take away the profits on its trade, then it will not be long until business will take on new life and normal times will return. Alma is the industrial center of Gra- tiot county. It has had its ups and downs, like many another city. Some of its factories are operating on a fair production schedule, while others oper- ate only part time. Among its various plants is a new refinery of crude oil, producing gasoline, kerosene, distillate and fuel oil. At present crude oil is shipped here in tank cars from Wheel- er. A pipe line is under construction, which later will carry the crude oil di- rect from the fields to the refinery. This plant gives employment to many men, operating in shifts of six hours each, twenty-four hours daily. Merchants here report trade better than last year, but like other towns and cities, the chain store corporations get the big end of it. There are very few small cities the equal of Alma as a place to live. In the days when its business men and women were prosperous, they in- vested their money in various local in- cal industries. Here was built the first successful motor truck, the Republic. At one time the local plant empoyed several hundred men. The business prospered until Wall street capital saw the great future of the automobile and truck; then they set about to organize and control this rapidly growing busi- ness. Among the many early manufac- tures but a few remain to-day. The Republic truck fell along with many others, as big business took over con- trol. It not only left Alma with an idle truck plant, but is now entered up- on the field of its retail trade, where it is gathering in the profits on the trade of its citizens and farmers and removing it daily to the financial cen- ters. While Alma may not have been able to retain its industrial importance. it can prevent a further depletion of its business interests by refusing to give its trade to the greedy corpora- tions, who have no personal interest in its welfare. If it will keep the prof- its on its trade at home, business will gradually return and times will be bet- ter. This city should have an organi- zation, which is deeply interested in its welfare. It should study this prob- lem, which is nation-wide. Can a com- munity attain prosperity when over one-half of the profits on its trade is taken away, never to return? Mt. Pleasant is one of the most fa- vored cities of the state. The oil fields, a few miles East, attract oil and gas prospectors from many states. During the past four years the populations has grown from 4,000 to 7,500. Many new homes have been built here and several are under construction now. The ho- tels are well filled and groups of men are noticeable in hotel lobbies and TRADESMAN main street corners, discussing the top- ic of further oil and gas development. As one drives East from here the tall derricks of the wells increase in num- bers and remind one of the earlier days when this region was covered with the towering pine trees. There has been a lull in this field until recently. Drilling has been renewed near the center of the field, designated as oil city, which has one general store, also the central supply station of the Pure Oil Co. Mt. Pleasant merchants re- port trade a little better than a year ago. According to local estimates, the outside chain stores are receiving from fifty to sixty per cent. of the trade of the city. Were it not for the oil fields, conditions here would be no better than in the average city of this size. Were it not for the constant drain of the profits on trade, this city would, no doubt, have a population above 10,000, and its building program would be greatly increased. This splendid city should have the full benefits which come from its fortunate position in oil and gas resources. When the greedy corporations came, they did not come to help build the city greater, but came to exploit its resources and they spend no money here except for actual oper- ating expenses. They have no school, church or welfare problem. This is left for home people to care for. All they want is the cream of trade. Besides several factories, this city is the home of the Central Normal State College, also a branch of the state home for feeble minded children. The Harris Milling Co. here is operating to its capacity on its brand of Famous flour, self-rising pancake flour and corn meals, all of which are widely distrib- uted throughout the central part of the state. The merchants and citizens of Mt. Pleasant are to be congratulated upon the fortunate position it occupies. Its well paved streets, substantial busi- ness blocks, beautiful schools, churches and homes are all worthy of loyalty to its best interests. Civic leaders should be aware of the fact that the vital life of their community is being sapped by the greedy outside corporations, which take away daily from the marts of trade, over one-half of your most im- portant resource—the profit on trade. It is what built this city, as it did all others. The chamber of commerce and civic clubs should analyze this vital problem, then put on a campaign for community loyalty. The local press and pulpits should take part and preach the gospel of “live and let live,” which always includes loyalty to home insti- tutions. Citizens have it in their own power to double the activity of their city by being loyal to it. Refuse to patronize the greedy pirates which have so long been a brake upon the wheels of progress of your fair city. It is a fundamental principle of eco- nomic law, that no community can remain in a healthful business condi- tion unless it has the profit on its own trade. Let this sink into your mind. After years of careful study of our eco- nomic problems and a close contact with merchants and business men over this state, it is clear to see that the greatest enemy to the return of better times is lack of study of the law of economics that brings on depressions. We have had no famine or pestilence August 22, 1934 in this land as a whole. Our troubles are man-made. We have it in our own power to correct conditions which have piled up billions of dollars for a few and impoverished millions of our own people. We need a new church to preach the gospel of the Golden Rule. Mt. Pleasant is an educational center. I would like to see it become a greater center, by spreading enlightenment to a depressed people now in the throes of gigantic greedy monopolies. Will it accept this greatest of opportunities? Beal City never became one, but is a trading point in a rich agricultural sec- tion. Here are located two general stores and a hardware, also one of the finest churches, with its schools, of the German Catholic faith. The drought hit this section severely this year, but in normal years it produced an abundance and made its farmers well-to-do. Weidman is named after its founder, John S. Weidman, a wealthy lumber- man, who owned large tracts of for- ests in this section. He erected a large lumber mill here and cut the last of the timber here. Now fine farms extend over this district and make this a trad- ing center. A branch of the P.M. Ry. from Remus provides rail facilities. The merchants carry large stocks and have a better trade than a year ago. Here is located the Weidman Milling Co., using the power of the Chippewa river. It enjoys a good trade and distributes its produce over a wide section. Rosebush is in full bloom. Another good oil well just came in two miles East, with 100 barrels flow and pros- pects of more when finished. This vil- lage is in the center of a fine farming region and its merchants here report trade better than a year ago. W. F. Hunter, grocer and hardware mer- chant here, has a remarkable collection of ancient firearms, which he has been forty years in collecting. He is also a student of weapons and it is most in- teresting to hear him recount the his- tory of his many exhibits, which will soon go on display in the new museum at Traverse City. Just North of here a few miles is the Vernon oil field, which has many large producers. One flowing oil well near the M27 pave- ment has netted its owner over $60,- 000. Two large flaming torches of na- tural gas burn constantly, reminding one of the waste of natural gas so com- mon in other fields many years ago. Much salt brine comes from pumping some of the wells and Clare business men are considering a chemical plant to make profitable use of it. E. B. Stebbins. —_++>—____ Oilcloth Lines to Open Sept. 1 Prices of table and kitchen oil-cloth, both plain and fancy, will be about ‘the same as those prevailing now, when the new lines are opened throughout the industry on Sept. 1. Manufacturers and jobbers report a satisfactory demand from retailers for Fall goods. While the 6 per cent. cut made in shade prices a few weeks ago helped to create some activity for a short period, sales at the present time are limited only to goods for imme- diate delivery. —~>++____ Monopoly may be a good servant but a poor master. : | | Our Anniversary... THE NATIONAL BANK OF GRAND RAPIDS ! is observing its first anniversary this week. - During the twelve months since August 23, 1933 our deposits have grown steadily. Our earnings have been satisfactory. Each banking day has brought us new customers. We are very grateful for the co-operation and support given us. It will be our continued pur- pose to serve the best interests of this commun- ity at all times. The National Bank Grand. Rapids SIE wks csee Rmamae ent ea ic gabanDnng Perhpunningeeaipinucinunt hog eee eee : E i : } MOVEMENTS OF MERCHANTS. Ann Arbor—The Allenel Hotel has reduced its captalization from $40,000 to $10,000. Detroit — The University Motor Sales Co. has changed its name to the Auto Mart, Inc. Kent City—The Kent City State Bank has reduced its capital stock from $30,000 to $27,000. Charlotte—The Eaton County Sav- ings Bank has reduced its capital stock from $100,000 to $54,000. Ludington—The Ludington State Bank has reduced its capital stock frem $100,600 to $70,700. Detroit—The Raymond Sign Serv- ice Co. has changed its name to the Raymond Neon Light, Inc. Detroit—Audrey been organized with a paid in capital stock of $1,000 to deal in cosmetics. Detroit—Paint Stores, Inc., 8782 Grand River avenue, has increased its capitalization from $10,000 to $20,000. Detroit— The Consumers’ Steel ‘Products, Corporation has increased its capital stock from $50,000 to $110,- 000. Lake Orion—The Lake Orion Hardware, Inc., has been organized with $106,600 $6,760 paid in, Detroit—The Rutledge Supply Co. has been organized to handle fuel with $5.600 capital stock, of which $1,000 is paid in, Highland Park—The Otten Prod- ucts Co. has been organized with $50,000 capital stock, of which $30,000 is paid in. Detroit—Dia-Bet Laboratories Cor- poration has been organized with Allyn, inc... has capital stock, $8,333.33 capital stock, of which $7,250 is paid in. Detroit—The Artcrafters Manu- facturing Co. has been organized with $5,000 paid in capital stock to manu- facture wooden novelties. Detroit—Al-Laperr, Inc., has been organized with $25,000 capital stock of which $4,800 is paid in, to deal in cheese and dairy products. . Midland—E. G. McMartin, Inc., ‘Aas been organized with a capital stock of $10,000, of which $3,000 is paid in. It will deal in men’s clothing. Detroit—Art Purse & Son, Inc., has been organized with $5,000 capital stock, of which $2,000 is paid in, to deal in fruits and vegetables. Grand Haven—The Grand Haven State Bank has reduced its common stock from $100,000 to $50,000 and issued $100,00 preferred stock in addi- tion. Detroit — Norman’s Progressive Corporation has been organized with a capital stock of $5,017 to conduct general stores and do cleaning and dyeing. Detroit—The Swansdown Sanaitary Garment Co. has been organized with $25,000 capital stock, of which $4,000 is paid in, to manufacture sanitary products. Coldwater—Charles T. Cahill, 59, one time hotel owner at various Mich- igan points, including Dearborn, died Aug. 19 at the Cedar Bank Hotel, Coldwater lake. MICHIGAN Benton Harbor—The Ludwig Fish- ing & Touring Corporatiop has been organized with a paid in capital stock of $1,000 to engage in the fishing and cold storage business. Kalamazoo—The Power Depart- ment Store, Inc. has been organized to conduct a retail department store. The capital stock is $40,000, with $30,000 subscribed and $20,000 paid in. Mt. Pleasant—Murray & Co., for- merly engaged in the grocery business at Pontiac, have engaged in the whole sale tobacco, confectionery and paper bag business here. Later they will add a grocery line. Hamilton —Schutmatt Bros. will open a new oil station and lunch room on the corner until recently occupied by Johnson Bros. station. Schutmatt’s station is on Route M40, just North of the village limits. Portland—Potter & Hudson, of Lansing, have purchased the Portland Products Co. The new owners plan to add a line of fancy cheese to the output of the plant, which uses about 10,000 pounds of milk daily. Lansing—Mrs. Emma Retan, who has been ill at the home of her daugh- ter, Mrs. A. B. Lehr, in Jackson, for the past two weeks, has returned to Lansing and reopened her bakery at 1425 East Michigan avenue. Milgrove—The pickling plant at this place, after being closed for sev- eral years, has just been opened. While the cucumber crop has been injured by the dry weather it is thought there will be fair supply for the plant. Charlotte—Leo Giar, contractor, living near Hayes Corners, four miles North of town, has leased the James H. Bryan store building formerly oc- cupied by the McNamara-Putnam drug store, planning to open a paint store there in about two weeks, Lansing—The Gauss Baking Co. has completed all plans for its local plant at 1920 West Saginaw street and is now under full production in the new location after re-equipping the plant. Formal dedication of the new local unit will be observed in September. St. Johns—Construction has started on an addition to the St. Johns Stock- yards Co. building that will more than double the size of the plant and make the yards the largest in that sec- tion of the state. The additions fol- low the construction of the present building a year ago. Clare—James S. Bicknell, cashier of the Citizens State Bank of Clare, is heading a committee to investigate the possibilities of a chemical plant to utilize the waste salt brine in the Ver- non oil field. It is believed that many of the dry oil holes are capable of producing brine in quantities. Sodus—Saturday, August 25, has been set for the dedication of the Sodus Fruit Exchange plant, newest and most modern of Berrien county’s fruit packing, cooling and cold stor- age buildings. The plant has been built at a cost of $50,000 to replace the one destroyed by fire last winter. Bronson — Funeral services for George Holcomb, 51, former Bronson hardware, merchant, who died at his home in Hebron, Ohio, after a brief TRADESMAN illness, were held Aug. 14 from Swank’s funeral home in Bronson. The Rev. Richard Miles was in charge. Burial was made in the Bronson cemetery. Hastings—A free show at the local theatre, a band concert and a pave- ment dance will be features of the "Better Hastings’ days celebration to be given by local merchants Fri- day and Saturday of this week. Forty- three merchants, members of the Hastings Commercial club, are spon- soring the event. Peposkey—A new wholesale fruit and produce firm, known as_ the Northern Fruit House, and operated by Charles Abbajiy and Joe Gelardi, opened for business Aug. 14. The two partners have been in the business for five years, operating a fleet of trucks out of Grand Rapids and _ Detroit. . They now have two wholesale places, Petoskey and Sault Ste. Marie. Kalamazoo—The druggists in Kala- mazoo will have an outing Thursday afternoon, Aug. 23, at the 40 and 8 cottage at Pickerel lake. A_ picnic supper will be served. Members of the Battle Creek druggists association have challenged the local druggists to a baseball game, which will be played at this time. The Kalamazoo druggists have invited the druggists of Allegan, Otsego, Plainwell, Vicksburg, School- craft, Galesburg, and Richland to at- tend this picnic. The Kalamazoo stores will be open as usual Aug. 23. Niashvile—Mrs. Susie Flanigan of Grand Rapids and Seth I. Zemer of Nashville, were married Tuesday at the city hall, Grand Rapids, by Judge Creswell. The couple were attended by Mr. and Mrs. L. R. Coats, friends of Mrs. Flanigan. Mr. Zemer is active in business and civic affairs in Nash- ville, having conducted a thardware store at the corner of Main and Maple streets for the last eighteen years. He served the village three terms as pres- ident. Mr. and Mrs. Zemer arrived in Nashville last evening and will occupy the Zemer homestead on State street. Kalamazoo—The Gown Shop, 507 West South street, reopened Monday. The shop has been closed during the last four weeks for a complete redec- orating and renovating, and Miss Boylan has spent the time in New York, selecting new styles for fall wear. The Gown Shop is one of the most unique establishments of its kind in this section. Representatives of na- tional style magazines have visited the home in which Miss Boylan’s shop is located. The shop has many exclusive features, including private fitting rooms. The rooms are air conditioned for the comfort of patrons. Ann Arbor—John C. Fischer, 68, since 1885 active in hardware retail- ing died recently in Ann Arbor, where he conducted a hardware store. He became employed in a hardware store in 1885 and four years later bought a hardware business. In 1890 he ac- quired the hardware store in which he had first worked and combined the two businesses under the name John C. Fischer Hardware. He was presi- dent of the Michigan Retail Hardware Association in 1918 and attended many August 22, 1934 of ‘the NRHA _ congresses. Mr. Fischer was for three years president of the local chamber of commerce and was a member of the local board of education. Kalamazoo—The Postum band of forty pieces from Battle Creek will provide the musical program for the annual picnic of Red and White stores at Summer Home park, Long lake, Thursday afternoon and evening. The band will head the parade of store owners and employes through the streets at 2 p. m. on the way to the picnic grounds and also will present concerts afternoon and night upon arrival there. The forty-five Red and White stores in this territory, includ- ing the 26 located in Kalamazoo, will close at noon, Thursday. There will be the usual picnic features at the lake, including a basket lunch, bathing, boating, and dancing in the evening. Augusta—Albert Almon Black, 35, Kalamazoo meat salesman and former Augusta merchant, died Saturday night in Bronson hospital of internal inju- ries received earlier the same night in an auto accident on US12 near Eagle lake. Something went wrong with the steering gear of Mr. Black’s car as he was returning home from work with his meat truck. The car went over an embankment and hit a tree on US-12 near Eagle lake. He was taken to Bronson hospital where he died, five hours after the accident. He was conscious until his death and was able to describe the accident to his wife and his employer, Peter Eck- rich, of the Eckrich & Sons Meat Co., of Kalamazoo. Mr. Black was born in Augusta, August 26, 1898. He was graduated from Augusta high school. As a boy he had helped his father, Fred Black, in a meat market he owned at the time. After serving in the World war, Mr. Black worked as a meat salesman for the Sulivan Meat Co., of Detroit and the Armour and Wilson meat companies, He bought a grocery in Augusta in 1920 and ran it for a time. Ten years ago he moved to Kalamazoo. Mr. Black was a member of the American Legion post of Augusta and served as treasurer of the post for a time. He was a member of the Masonic order of Galesburg. Manufacturing Matters Detroit—The Voice Silencer Co. has been organized with $50,000 cap- ital stock, all paid in, to manufacture rubber novelties. Detroit—James Fitzsimmons & Co. has been organized with $10,000 cap- ital stock, all paid in, to manufacture furniture and ‘fixtures. Detroit—The Holton Tool, Inc., has been organized with $5,000 capital stock, all paid in, to engage in the manufacture of cutting tools. Detroit—The Dell Manufacturing Co. has been organized with a paid in capital stock of $2,500 to engage in the manufacture of auto parts. Detroit—The Union Brewing Co. has been organized to manufacture brewed beverages with a capital stock of $50,000, of which $29,000 is paid in. (Continued on page 17) ony a ee ee a an 14 tek eek i eek a ek eae ee ih ose sc sO = get ek A ee eee ee ke ont August 22, 1934 MICHIGAN TRADESMAN Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 5.34 and beet sugar at 5.12. the market for 1934 pack in a large way. Prices on the spot position are well held throughout the list, reflecting the strong position in primary markets, with a moderate volume of replace- Cucumbers—Out door per bushel. Dried Beans Michigan Jobbers pay as follows for hand picked at ship- ping stations: grown, 75c Fcrged Checks Are Passed in Cadillac Two forged checks were passed in Cadillac Tuesday and a third signed by a man with no account at the bank, of Canned Fruit — California packers ment buying reported. @) HP: from farmer. 2. 8 $2.75 eee es eo ‘| ue 1 announce an advance of 5 cents per Nuts—New crop large washed Brazil! Light Red Kidney from farmer__ 3.75 ‘ ei a ae . a - eS co Le dozen on 1934 pack standard 2%s to- nuts, to arrive, are offered at 10c per Dark Red Kidney from farmer__ 4.50 ae : sees oo Me RORESY ane 08 : matoes, bringing the market up to a pound, but buying has not yet devel- Eggs—Jobbers pay 15c per lb. for he Cae Nas Cake 5 Ewe ek e aS ne _ eae coe tO). oped to any extent. This year’s crop all clean receipts. They sell as follows: ened es by ee FORTny ane cre . dock, San Francisco, Phe a4GvaHce 18° 6 ic nuts is somewhat saunter Bae eo ae 23¢ made out to James King. : general, with a few packers reported than that of a year ago, the reduction Candled, fresh___-_-_________ 22c USpicion was siouse at 4 ane, i withdrawing from the market. New hee principally . the eilice sieec Candled, lee pallets oe 7c ard Oil filling station, after a man S ¥ pack 10s standards were firm at $3.25 There was no chance in ae ee 6c bad purchased gasoline and given an . per dozen. Quotations on solid pack nut division during the day, although Boe Plant—$1 Si bch don, foe Home $8 check, endorsed by King, receiving it remained unchanged. he peeia nek ace chowiis meee grown. nal a > change. The attendant, Arthur in Canned Vegetables — Chicago ad- strength, reflecting added production Garlic—12c per Ib. Youngdam, had obtained the license— é vices state that Libby, McNeil & Libby costs due to the strike settlement, un- Grapes—Champions, $2.25 per doz, [diana 665-655, Studebaker roadster iF have announced a 60 per cent. delivery — der which shellers receive sharp wage for 4 Ib. backets. with winter top, black. The man was e on a new pack corn and it is expected increases. Nut importers are having Green Corn—10-15¢ per dozen for 2°companied by a girl of dark com- il] that other canners operating plants in their troubles in lining up supplies for home grown. plexion, according to the report to 1€ the Midwest will follow with notices the coming ‘season, inasmuch as they Green Beans—Home grown, $1 per police. of short delivery on their new packs. The curtailed deliveries are attributed to drought damage to the growing crops. Probability of short deliveries from some mid-Western areas was seen earlier in the week with the dis- closure that a number of canners from that section of the country had come into the market as heavy buyers of new pack Maine corn. Considerable business was reported placed at 95 cents, with several Maine packers with- drawing offerings. Minnesota reports indicate that the acreage yield of can- ning corn is running above average, however, so it is expected that short- ages developing in other midwestern States may be offset in part by a larger pack in Minnesota. Canned Fish—The chief develop- ment this week concerns the break in Puget Sound salmon, which went off to $1.35 a dozen for fancy halves, hand packed. This is the lowest price for a number of years, and if price appeal means anything, the market for sock- eye should expand tremendously. There will be plenty of red salmon this year, following large packs in Alaska and now on the sound, and this naturally creates a new relationship in prices. The effect of the decline in sockeye salmon, coming after the re- cent break in Alaska reds, certainly will hurt trade sentiment in other grades, but to what extent is not ap- parent at the moment. The low prices on salmon, coming at a time when everything is away up, ought to bring country-wide attention to this food and build up a larger market which can be capitalized on in future years. Dried Fruits—Fancy grades of new crop California Calimyrna figs have joined the ranks of “shortage items,” according to reports from the Coast, with prices quoted firm and indications of early withdrawals on some grades by packers. More buying interest in new crop prunes was reported in some quarters of the trade during the day, and whie new business did not run into heavy totals, sellers were more op- timistic regarding the outlook for an early improvement in volume. The trade is fairly well supplied with old crop, bought recently, and since the market on 1933 prunes has advanced in California since these goods were acquired, and the 1934 market did not open as high as expected, the trade is showing a tendency to work out old crop holdings before taking hold of are buying on a 59c dollar this year as contrasted with the 100c gold dollar a year ago. Pickles—Nothing new is to be said about the pickle situation. Business is light and promises to remain thus for another three or four weeks. After la- bor day some of the local trade may think of replenishing. Rice — Spot market conditions showed no important change during the day, and quotations remained un- changed throughout the list. Market interest is centering in the Government buying operations, and the prices which will be quoted on the competi- tive basis called for in the bids. Clear- ance of the bulk of carry-over stocks by relief purchasing is expected to re- act to the market’s advantage, as it is felt in trade circles that considerable of this rice will go to consumers not ordinarily users of the product and that potential demand in more _ normal times will be stimulated by this distri- bution. Salt Fish — New American shore mackerel is now on this market. They are still packing this. To date the pack is about equal in quantity to last year. However, the quality is better. Prices on Nos. 2, 4 and 5 are out. No Nos. 1 or 3 are offering here yet. Some im- provement marks the demand, and with the coming of cooler weather a fair volume of business is anticipated. It is still to early to have any line on Norway, Irish, or Canadian fat mack- erel. Vinegar—Vinegar remains firm. Sup- plies of cider vinegar light and in strong hands. No change is reported in the outlook for the coming up-State apple crop, which is very poor. ——~++>____ Review of the Produce Market Apples — Strawberry, $1 @ $1.25; Duchess, 50 @ 60c per bu. Avocados—$3 per case from Florida. Bananas—5c per lb. Butter—Creamery, 29c for cartons, and 28%c for tubs. Cabbage—Home grown, 60c per bu. for either white or red, Cantaloupes—— Home grown, $1 @ $1.25 per bu. : Carrots—Home grown, 20c per doz. bunches or 75c per bu. Cauliflower—$1.25 per crate for flat home grown. Celery—Home grown 20 @ 35c per dozen bunches. bushel. Green Onions—10c per dozen. Green Peas—$2.75 per hamper for California and Washington. Green Peppers—20c per dozen. Honey Dew Melons—$2.50 per case. Lemons—The price is as follows: SOQ) Sunisigt |) tors $6.50 S00 (Sunkist 0 5b 6.50 360 Red Ball__________ 300 Red Ballito 6.00 Limes—25c per dozen. Lettuce — In good demand on the following basis: California, 4s and 5s, crate_______$3.75 Heat outdoor!) .04 Onions—Home grown, $1 for yellow and. $1.35 for white. Oranges—Fancy Sunkist California Navels are now sold as follows: 126) ae =62- $500 LG) ee 5.00 700 ee 5.00 73 (0) eee 5.00 250. ee 4.75 288) ee ee 4.75 O24) ee 4.75 Ked Ball, 50c per box less. Parsley—30c per doz. for hot house. Peaches — Rochesters from South Haven, $2 per bu. They are good size and present a good appearance. Pears—$1.50 @ $1.75 for Bartlets. Plums—$1.25 per bu. for Bradshaw. Potatoes—New Jersey, $1.75 per 100 Ib. sack. Home grown, 85c per bu. Poultry—Wilson & Company pay as follows: Beavy Howlse 2 11@12c Eight Bowls 280000 9c Ducks 20052 Ube 8c Burkeys 2ree ee 14¢ Geese 225) 2g ae 7c Radishes—8c per dozen bunches for home grown. Spinach — $1 per bushel for home grown. Summer Squash—2%c per Ib. Sweet Potatoes — Indiana Jerseys, $2.25 per bu. Tomatoes—Out door per % bu. Turnips—30c per dozen. Veal Calves — Wilson & Company pay as follows: ahiog eee ee ee 9c Good) tee ee Watermelons—25c @ 35c. Wax Beans—Home grown, $1.50 per bushel. grown, 25-40 —~++__. A low price does not bring high hopes or prosperity. A telephone call disclosed that Mr. Torrey was out of town and it was found that a man had ordered a mon- ument from the shop, had asked for a blank check and had written one for $50 to Mr. Torrey, signing it “James King.” Evidently it was at this time that the extra blanks were obtained. King had no account at the bank, it was stated. A $12 check was passed at the Kelly Motor Co., same being made out in the one tendered the Standard Oil Co. Police had all three in their possession. way as the Jame King had also gone to the cemetery, where he told John Edgell he wanted some work done on a grave return at 7:45 to pay for it, but did not come. and had promised to p.m. The description of the car and the man who was short and of dark com- plexion, was state police post at Traverse City and put telephoned the on the radio by the Lansing office. A warning to be very careful about cashing checks for strangers is offered by Charles A. of police, who asks that any suspicious reported to illac Evening News. —__» <-> Novel Jewelry Orders Gaining Fall operations in novel jewelry are beginning to expand with marked interest bracelets, pins and clips and earrings. There is call for necklaces despite the trend toward high necklines on Fall Benson, acting chief person be police.—Cad- buying shown in some dresses, leading to the expectation that a revival of interest in these items is in prospect. Gold effects are well in the lead in orders placed. Interest is also being shown in silver items and in color combinations such as brown and gold, blue and silver and green and gold. ee Kalamazoo—George E. F, Vennard, 62, a former Grand Rapids druggist, who had been a resident of Kalamazoo since June, died at his home, 3526 Mad- ison avenue, Oakwood, Sunday. He was a member of the Masonic and Odd Fellows lodges of Bellaire. He came to this city from Cedar. A new motor-truck refrigeration sys- tem utilizes a hydro-carbon distillate first to refrigerate the truck, then to drive it. Amount of refrigeration cre- ated is in proportion to the quantity of the fuel consumed by the motor. Peas oe Fp Ace Speer ar f 5 E } I - MUTUAL INSURANCE (Fire and Life) Selling the Fire Department to the Public Selling the fire department is a mat- ter of great concern (or should be) to every fireman, no matter what his rank, whether he is a volunteer or paid man. Every fireman, naturally, wants to work with equipment and apparatus that is in good condition, and wants to hold. the respect of the citizens in his community. In this article, we shall see how a properly sold department can gain these things for the firemen—and that in addition it is to the benefit of the community as a whole, because it means better fire protection. Selling the fire department is really a matter of maintaining proper public relations. It is necessary, because if an aggressive effort is not made to at- tract attention to the work of the de- partment, the citizens are apt to over- look it. There are few citizens who un- derstand the problems of a fire depart- ment, or know what it actually accom- plishes. Not one ordinary citizen in ten, for example, knows that each sep- arate fire requires a special method of attack. The men in the department must make it their business to get the citi- zens behind them—to think about the department oftener, understand its problems, appreciate its good work, and consider its needs. The last item is the most important—it is vital that all the citizens be sold on the depart- ment if it is to receive proper finan- cia] support from the community. During the last two or three years, communities have not on the whole been giving fire departments the money needed to work at top efficien- cy. The loud cries for reduced taxes have led cities and towns to cut fire department appropriations, with the result that apparatus, hose, fire alarm systems, and other equipment in use to-day in hundreds of communities are not fit for real service. When the fire chief recommends re- placement or repair fo wornout equip- ment, city officials scared by threats of taxpayers, cut down on every amount requested in order to keep the city budget as low as possible. Thoughtful economy is necessary, but in too many cases the economy was and is too strict, and departments are forced to work under conditions that prevent real efficiency. By selling the department to the citizens it is possible to over- come most if not all of the resistance to spending money for fire protection. The average citizen to-day is getting along with less money than he had a few years back. Yet the demands for him to spend that money are increas- ing constantly. He is continually under pressure to spend money for motor cars, tooth paste, refrigerators, and a multitude of other products that are advertised constantly and intensely. There are so many places that Mr. Citizen can spend his dollar today that everyone with something to sell must prove beyond any doubt that his prod- uct will give dollar-for-dollar value. MICHIGAN That’s where selling the fire depart- ment comes in; it is really not very difficult to convince the citizens that the money spent on the department will bring real value in return. But if this isn’t made clear to the taxpayers, they will insist on a restricted appro- priation, and the dollars needed by the department will go to the motor car salesman and the tooth paste manu- facturer. The urge for lower taxes is by no means over. If fire departments are to be properly equipped and firemen are to receive fair wages during the next few years, it will be necessary for firemen to convince taxpayers that the departments are doing good work at low cost. A god department can jus- tify its expenditures by pointing out the services necessary to public safety it renders, One quickly apparent result of sell- ing the fire department will be a re- duction in fire losses. These will fol- low when the department is getting proper financial support, because fires can be put out more quickly and with less loss when the department is work- ing with adequate equipment than when it is forced to use pumpers and hose that are old and inefficient. Selling the department to the public will also build up the morale of the department itself. Citizens will regard firemen in a more considerate and friendly light, which will make the firemen proud of their jobs and anxious to do even more for the citizens. The impression sometimes so prevalent that paid firemen sit around playing check- ers all day, and that volunteers are men who like to play with axes and hose streams, can be overcome. Three out of four citizens don’t know half of the duties connected with the fire- men’s work, and that is why it is nec- essary to tell them about fire depart- ment services and responsibilities. No officer or fireman should feel re- luctant in the least to make an effort to sell his department. It must be remembered that if the citizens do not pay much attention to the department, its efficiency will suffer. This of course will work a hardship on the community as a whole. In addition, when efficien- cy does drop off, no matter where the fault lies, in the end the responsibility wil] be laid at the door of the depart- ment. A fire department must sell it- self to the community, not only that the community may receive adequate service, but also to protect the depart- ment itself. So far we have seen that selling the department to the public is necessary in order to win financial support from the community, which means a better equipped department with a _ high morale, and therefore lower fire losses and more respect for the department and its work, At this point the ques- tion arises: How can we sell our de- partment to the public—what are some practical ways of showing the public what the department is actually doing to protect life and property, of getting the public interested in the department, and proud of its work? The first and most important step is to fight fires efficiently. Some firemen believe that if a department gives the community good service in protecting life and proporty it will automatically , TRADESMAN receive proper support. But the drastic cuts that have been handed out to some very modern and efficient departments prove this theory is a fallacy. It is quite plain that citizens do not recog- nize efficent fire fighting when they see it. The man who finds firemen cut- ting a hole in his roof when the fire is in the basement does not consider that efficient fire fighting. You cannot expect him to know the benefits of ventilation until he has been told about it. On the contrary, he is apt to re- member that hole in the roof (which to him seemed unnecessary) long after he has forgotten that the fire didn't get out of the basement. Some chiefs, whenever they have fires that bring out points of attack that might seem uselessly damaging to the property owner, go to the focal newspaper with stories telling what conditions made the actions necessary, and what dangers were avoided by tak- ing those steps. That is one good way —another would be to go to the owner and explain to him personally. Any method that will remove the bad im- pression is excellent. Another very necessary part of sell- ing the department is unfailing cour- tesy to the public. When a citizen comes into a fire station, he should be treated as the owner of the place, for in the final analysis that is exactly what he is. His money, as taxes, pays the salaries of the men and buys equip- ment. It should be remembered that the public is the boss of the fire de- partment, and is entitled to civility at all times. This does not mean that all or even a majority of firemen are rude, even unintentionally, but it is impor- tant that they go out of their way to be courteous to the public. Fire department inspections can be made to sell the fire department if they are handled correctly. Always give the citizens the impression that the inspec- tors are there to help them escape fire, and not to look for signs of careless- ness about which they can complain. A little introductory speech might be helpful in making a good impression— something like this: “We have come as members of your fire department to help you find fire hazards that are per- haps endangering your life and prop- erty. We know that you wouldn’t want you home (or place of business) to burn, and lives to be lost, because of a fire that could have been prevented.” It is important that the citizens real- August 22, 1934 ize that fire department inspections are for their welfare, so that they will recognize it is another service rendered by the department. Public exhibitions of fire fighting drills and evolutions are also very ef- fective in creating public interests in and enthusiasm for the fire depart- ment. Once or twice a year, every de- partment should give a show for the public at some location where a crowd can be accommodated, and there is room to raise ladders and throw water. The evolutions shown should be more or less spectacular, and (this is important) someone should be on hand to explain clearly to the crowd how each evolution is used in actual fire fighting. Such exhibitions demon- strate that the department is well trained, and is able to cope with any emergencies that may arise at fires. They also instill public respect for the thoroughness and technicality of fire department training. Nearly every fire department, large or small, has at least one man who is a good public speaker. These men should be sent around to address the various organizations in the city or town — luncheon clubs, parent-teachers clubs and other groups—and the children in Each group should be handled according to its class of mem- the schools. bers, although there is general fire prevention material that is suitable for any group. The ladies should be told about home hazards they are responsi- ble for; tell the men about store and factory hazards, and good and_ bad practice in the home basement and garage. If the audience is mixed, the hazards discussed should be of both types. The school children as a group are probably most important, because they will remember your message longer, and the seeds you plant in their minds will bear more fruit than those planted in the minds of their par- ents. When addressing schools talk about the simpler fire hazards, the dangers of playing with fire, and above all what to do if the clothing catches fire. The various ways of selling the de- partment mentioned in this article— efficient fire fighting, courtesy, inspec- tions, newspaper items, exhibitions, public speakers—are by no means the only possible methods. They are, how- ever, a good foundation for any other methods that firemen can work out for their local use. The main thing to re- 18 YEARS IN BUSINESS PROMPT LOSS SETTLEMENTS . . NO INTERRUPTION IN DIVIDENDS SAVINGS 25% to 3714% - FIRE and WIND COVERAGE for Commercial and Residential Properties M. B. & M. Legal Reserve Co. MICHIGAN BANKERS & MERCHANTS MUTUAL FIRE INSURANCE COMPANY FREMONT, MICHIGAN 9 August 22, 1934 MICHIGAN TRADESMAN 7 member is that the department must ereditors has been called for August Seaton & Co., Peoria, Ill.__--____ 13.91 Frank Hornesek, Ravenna -_---- 2.26 aoe 30 at 10 a. m. O. W. Stoltz & Co., Cttumiwa, Ia. 1.64 ©. Heeksel, Nunicae 221 3) i 80.84 constantly be kept before the public in In the matter of eon Heiss, bankrupt Geo. H. Leslie & Co, Chicago. .52.-Ss Carl ~Huls, Spring Lake. nas a favorable light. A public relations No. 5788. ‘The first meeting of creditors ee nee oT ee ------ 123 vitae He amie pe a i - . é has been caled for August 30, at 10 a. m. y-Barne Brokerage Co., Mrs. J. . Johnson, Spring ake 36. campaign that is carried on intensively Tn the auatter of Buccell’ @) Durner Indianapolis (|) 5 47.11 J. Jannenga, Spring Lake_-___---~ 93.75 n the u ; ; ie : roo? for a month, and then dropped for the doing business as B. F. Turner Grocery, es Buyers Corp., Chicago__ 4.80 Fred Klintworth, Spring Lake. 146.69 a bankrupt No. 5786. The first meeting of yn o:, Grang@ Haven ..9 = 2.05 W. Koehnke, Spring Lake_____- 45.66 rest of the year, is of slight value. But CAeGiLOna Has (been Gall for Ausust West Detroit Wholesale Grocer C. Lumsden, Spring Lake ______ 32 : ‘Ss ed e R : 2 3 with regular monthly newspaper mes- 31, at 2 p. m. aoe ee aes on ae — oun ee a ee ee : A i i eigmun shicago_ 42 enry Muth, G7 Ri22 ae sages, regular inspections, constant a fo ee ee Van Buren Co, Canning J. P. Munson, G. R 282.90 courtesy, fire department exhibitions, bankrupt No, 5791. The first meeting of ee ae ee es eo oH and firemen speaking at public gather- pep illic gs been called for August 31, F, Beues, Spring Lake_________ Chas. J. Machek, Spring Lake. 25.48 ings, a fire department can keep itself = 14. On this day the schedules, ee ee Feike woe Phillips, G. Ru uhm tee aos : : a My ee eee ee : ‘has, . Re ae : SG oR ae : in the minds of the citizens a good deal Teferepeg, ind agjudicaton, 1m wie mal? Solin Bunker,” Spring ae BY Geet of the time, and will find its work ap- as ee Market, bankrupt No. 5805, jy iene Geet [a ae aoe Loapersvilie Fe aa preciated more and more as time oe ke Mae ie oe Bjork Bros., Kent City__-___ G. Schweitzer, Spring Lake______ 97.49 passes. It is necessary to keep ham- show total assets of $3,389.22 (of which nL ‘cas ee ee tA > cn done ae ae ae i : as i Sross, § 2 oe A. Silis, § _Lake__ ae 8. mering at the public—always remem- a or ee 2 eae amley Snes, Spring Lake J. Schmidt, Spring Lake________ 101.85 : s $3,417.25, lis Dae ‘hi : Spring Lake Ser ee > bering that there are thousands of creditors: Gone yee at See pare 3 02 Bia ane ae eee re p : HCUecHold: Binance Gorn. of eorge Chittenden, Spring ake 88.02 Geo Tuhy Spring Lake ——” 44.26 other things that are trying to get pub- A ineReeor i $ 100.00 & = ao oe ~--~~~-~------ 76.90 ae Van Hall, Spring Lake__-_ 122.62 : iz : a 2 : oe . : . Corbett, Nunica_ s 37.5 frank Velma, G. Riu a ey lic attention and support, but that none eos Sales, Muskegon 596.75 be i. Daeeett, deceased | = q John Vink, Spring Lake__ ae of them is more deserving of that at- Money Ca ponitien ana Gta : . y PeEey Alpine___-_____~ Z J. Vander Swaag, Spring Lake _ 104. 94 tention or essential to public welfare Loan, Muskegon ee 189.00 3" ee i : r oan Oe Soe te than the fire department. Gee ie Co., Mus oe 7.50 see ose, Coopersville--_- ned Osean vonage Spring Jers Naren rag po 4. Freeman, Spring Lake__-- 4.53 2. agonmaker, Spring Lake_ A. W. Hessel. eee ae Telephone 19.09 S: Farrer, Spring Wale ee 13.14 L. Wachter, Spring Lake______ oe one PMuslccon ---------- 150.00 Be Gustafson, Spring Lake_ 11.84 Geo. Wolord, G. Ric. Mens wa : aaa ee =. ao aan ernon Gross G Rio _ $12.00 Rerey Wilkinson Lower Your Fire Bill Swift & Co., Chicago_____ sae 176.00 S$. Gulis, Spring Lake|..-_—s-: 115.55. «= W. +Ccleman, Sparta _____ fi Anderson Packing Co., Muskegon c i Lawrence W: pi x Every fire permanently removes ma- Heights 220 2 ee 1,150.00 Thos, E. Graham, G. R.___-~_-- 116049 Gee ae =o Oe 11,05 me 88 : , eas 5 Sl Ga ae ae ve an ee 5 terial wealth from the economic ledger. Muskegon Wholesale oe co ee ee 13.74 Continental Can Co., Chicago__ ‘370.48 £ gs Roy Haas. Conklin =... =. 193.52 George H. Leslie & Co joe eee -52 The effects of fire can never be un- done. These two axioms deserve remem- bering. A good many people think that insurance covers the loss caused by fire. No policy can do that. Insurance simply pays for a part of the direct loss, leaving unpaid the greatest loss of all—the indirect loss. Indirect loss is measured in unem- ployment—men thrown out of their jobs because the factory where they worked burned, It can be mieasured in taxes— whenever a fire removes property from the assessment rolls, the share of the cost of Government it paid must be passed on to other property. It can be measured, over a period of time, in in- surance based on the past fire expe- rience of the community. It can be measured in a town’s lack of progress— cases are on record where one great fire has literally brought a community’s development to an end. Fire prevention is a civic duty—and it rests on the shoulders of every prop- erty owner to do his part to discharge it. You help pay for every fire—and every fire that is prevented actually means money in your pocket. Help make your town “‘fire-free.” —_22 > Proceedings of the Grand Rapids Bankruptcy Court August 18. On this day the schedules, reference, and adjudication in the mat- ter of Teresa Mahoney, bankrupt No 5803, were received. The bankrupt is un- employed of Kalamazoo. The schedules show total assets of $2,410 (of which $100 is claimed exempt), and total liabil- ities of $22,500, listing the following cred- itor: Central Hanover Bank & Tru Co. New. York City. 2 * 22,500. 00 In the matter of Ford Blake Fuel Co., bankrupt No, 5761. The first meeting of creditors has been called for August 28, at 10 a. m. The sale of assets in the Ford Blake Fuel Co., bankrupt No. 5761, has been called for August 30, at 2 p. m. at the premises formerly occupied by the bank- rupt at 1461 Madison. avenue, Grand Rapids, The assets for sale consist of office furniture and fixtures, machinery and equipment, trucks and fuel, all ap- praised at $1899.95. All interhested in such sale should be present at the date and time above stated. In the matter of John I, Bushouse, doing business as Bushouse Hardware Co., bankrupt No. 5801. The first meet- ing "of creditors has been called for Aug- ust 28, at 2 p. m. In the mater of Rudolph H. Schuler, bankrupt No. 5776, The first meeting of creditors has been called for August 29, at 11 a. m. In the matter of Leslie H. Kibbey, bankrupt No. 5789. The first meeting of Michigan Tradesman, G Peoples State Bank of Savings. Muskegon 2200s 20.00 Wit & VanAndel, Muskegon__.. 500.00 August 17. On ‘this day the schedules, reference and adjudication in the mat- ter of Daggett Canning Co., a Mich- igan corporation, bankrupt No. 5799, were received, The bankrupt is located in Coopersville. ‘The schedules show tetal assets of $20,886.01, and total liabil- ities of $48,776.96, listing the following creditors: Village Treasurer, Coopersville, taxeg! oe ee es $ 126.2 Ottawa County, Grand Haven, taxes, 222 eee 621.54 Old Kent Bank, G. R..-2 os 15,000.00 American Corrugating Co., G. R. 215.44 A. K. Ackerman Co., Cleveland 754 G E. Bursley & Co., Fort Wayne 10.86 Bean & Hurst, Bloomington, Ill. 9.11 Blair Willison Co., Clarksburg, vw. va. 8.03 Biddle Purchasing Co. Sita ING GY 40 Booth’ Brokerage Co., towi, O12 ee 7.88 Coopersville Lumber Co.-__-- 163.92 Coopersville Water Works___--- 866.19 Coopersville Co-Op Elevator Co. 98.95 Cntinental Can Co., Chicago_-__ 294.94 G. R. Caldwell Co., Pittsburgh. 104.28 Cadillac Wholesale Grocery, Detroig | 2 ee 1.87 Francis N. Coon Co., Sioux Falls, SD 60.04 Dunkley Co., Kalamazoo__-..--. 100.00 Daniels Co., Muskegon___ a0 39.13 RR: E. Dun Co. G. Ree 1.00 Fisher- Drummond Wall Paper Co, G. ee ee en 9.06 G, R. Growers, Inc._..___ 680.10 Gandy Belting Co., G. R 47.48 Grand Trunk Western Rd., Detroit 37.50 G, R. Awning & Tent Co.______-- 1,75 Hayden Supply Co., G. R._ 21,11 Cornelius Hoffius, G. R.--_- 101.00 Ralph N, Henderson Co., iaute, Ind.) Soe 51.00 Independent Grocers Alliance, Chicago ee ae 45 Jobbers Service, Inc., Coldwater 36.95 Jordan Brokerage Co., Burling- tons | a 2 ee ee 2.03 Kansas City Wholesale Gro., iansais, ©itye os ie ee 6.10 Samuel Kunin & Sons, Chicago 42.85 Bernie J. Lemmen, Coopersville 19.57 Lawrence Warehouse Co., Chicago, nS are 186.48 Michigan Lithographing Co., Ee eS al a | 1,20082 aan Paste & Mfg. Co., Petron 22000 3.60 Mid- West Food & Specialty Co., Detroit 1.20 Michigan Canners Assn., Fremont 10.00 Muskegon Wholesale (C0.________ 9 a. 3. Miller, Marne. 7.00 Allen G, Miller Co., G. R.________ 25.00 J. P. Michael Co, "Indianapolis__ 1.39 National Canners Assn., Wash- imeton BD Co 69.35 Pickrell & Craig Cc., Louisv ille, Ky. 2.40 Mm Raniville Co, G Rot "39.88 Geo. D. Rosso, Grand Haven__-_-_ 75.00 Reid, Murdoch & Co., Chicago__ 15.75 H, M. Reed Co., Waterloo, La. __ .30 Square Deal Hawe., Coopersville 43.35 so -Sells Corp., ” Hoopeston, Pee AS ee 3.18 Southern Mich. Grocer Co., Coldwater =... 2.43 a Brokerage Co., St. Louis, [ee ee 94 Seeece, Schmidt Brokerage Co., Kansas City, G Sen Ce eee 3.75 H. H. Schlotzhauer, Philadelphia 20. 00 MICHIGAN BELL TELEPHONE CO. “WE NEED OUR TELEPHONE NOW MORE THAN EVER” ‘‘Now that baby is here, our telephone is more of a necessity than ever. I have to do most of my shop- ping by telephone. And it enables me to keep in easy touch with Dad and Mother, with Frank at the office, and with all our friends. “But the important thing to me is the assurance that we can telephone the doctor, firemen, police or other aid instantly, day or night, should anything happen.”’ Telephone protection and convenience can be had for only a few cents a day. To place an order, call, write or visit the Telephone Business Office. Installa- tion will be made promptly. PREDICT SALES GAIN Despite the drought, retail sales throughout the country for September, October and November may be ex- pected to show an increase of approx- imately 10 per cent. over the same months of 1933, according to the re- sults of a survey issued yesterday by the National Retail Dry Goods Asso- ciation. Merchants in communities where average conditions prevail at the pres- ent time are in an optimistic mood and look forward to Fall merchandising with a conservative degree of confi- dence, Channing E. Sweitzer, manag- ing director of the Association, said in commenting on the survey. He noted that individual stores in the survey ex- pect sales gains as high as 35 per cent. for the three months’ period. Retailers in the drought areas made no effort to minimize the effects of crop failures in their districts, Mr. Sweitzer pointed out. Many of them informed the association that their sales at best will very likely be con- siderably under the volume of last Fall, due to the sharp curtailment of pur- chasing power of farmers in the affect- ed regions. The average for the country, how- ever, will be considerably strengthened by prospects in areas unaffected by the drought, where abundant crops will bring higher prices and where farm- ers will have more to spend than in the depression years. These areas, Mr. Sweitzer added are by no means small in proportion to those devastated by aridity. Further- more, the survey revealed, there are numerous bright spots in wide drought areas, where crops have survived through irrigation, rain or other favor- able factors. Many retailers in drought areas were pinning their hopes on government re- lief appropriations to prevent sales from being too severely diminished. In many other parts of the country mer- chants are watching the home mod- ernization program of the Government to ascertain its potential benefit upon home items. The survey also showed a belief among merchants that business will re- sume a steady pace after the Summer lull in contrast to conditions last year, when heavy public buying in anticipa- tion of price increases preceded a rapid falling off in consumer purchasing in the Fall. NEW BUSINESS INFLUENCES In weighing the possibilities of the changed status of agriculture and the new housing program upon the busi- ness outlook, there is reason to be- lieve that developments in these two fields may eventually eclipse interest in the NRA. Farm recovery and a for- ward movement in construction could turn the tide more quickly than per- haps any other factors which might be mentioned. Figures compiled upon the agricul- tural situation indicate that the smaller crops this season will yield a larger money return. Burdening surpluses will be removed. Recent rainfall has repaired in large measure the danger of a feed shortage, so that livestock will be supplied over the winter, and it has also prepared many growing MICHIGAN districts adequately for production next year. However, the full story may not be known for another six weeks or so. On the more cheerful side, then, there is the possibility that the farm regions may enjoy more normal prices for their products even as industry finds ways of reducing costs upon what they buy. Under such favorable cir- cumstances, next year might bring an exceptional upturn in business. In the case of the billion dollar loan program for home _ modernization, there are two views set forth. Some bankers feel that the requirements for such borrowing are so strict that few who are able to meet them are really in need of money for the purposes speci- fied. On the other hand, it is felt that a large number of people who have met their obligations will find a use for such funds under the favorable con- ditions granted. From the trade standpoint, both higher food prices and repayment of housing loans may be expected to re- duce somewhat what families budget for other expenses. Merchandise pur- chases may be reduced, therefore, but added employment should serve to take up this loss. NET BASIS PLAN The decision of one of the large re- tail department store groups in the week to start the interchange of figures upon a net basis, with the possibility that purchasing in the future may be done that way, was received with great interest in the merchandising field, par- ticularly as there is severe strife just now over the discount question. Pos- sibly this announcement was construed in some quarters as a strategic move in the discount wrangle and an “all or none” ultimatum, but nevertheless there are evident advantages in the plan. A large mail-order house and some important chain organizations already use the net system with great benefit. Operating upon a centralized buying plan, they have found that it pays to buy merchandise rather than discounts. Buying discounts is admitted to be somewhat too prevalent in the mer- chandise field to permit always of sup- plying the best values. In the past the discount question has often been summed up by retailers who were defending their demands as a needed “buffer” which would preserve profits or cut losses when the less cap- able buyer operated too close to the edge of costs. And always when this argument was made it seemed to ex- cuse laxity in control methods or cover larger real mark-ups than were war- ranted. Under the codes, discount terms are frequently included among the most important provisions. These cannot be tampered with unless anti-trust deci- sions rule otherwise in the future. Upon the net basis the buyer may bargain for what he wants at the price he thinks it is worth, and only mini- mum cost or emergency price provi- sions are to be observed. Value should become more readily apparent through this method. No real man is happy when in idle- ness. Constructive work is the elixir of life. TRADESMAN DRY GOODS CONDITIONS Cooler weather spurred retail trade this week. Local stores report active business, and reports from other cen- ters are more favorable. However, the volume done on staple home furnish- ings last year under the threat of ris- ing prices is missing in current trans- actions and will probably result in a decrease for the month. August ap- parel sales are doing better than was expected. A country-wide survey made by the National Retail Dry Goods Associa- tion indicates that for the following three months department stores should average an increase of about 10 per cent. over sales in the same _ three months last year. Gains of up to 35 per cent. were predicted. In _ the drought region, of course, the outlook is very dubious and trade in devastated districts will more or less depend upon Government relief funds. Chain stores are reporting better re- sults this month than in July. Esti- mates indicate that some of the lead- ing systems will double last month’s increases in spite of the gains recorded a year ago. For the fourth consecutive month the Fairchild retail price index de- clined, the July drop amounting to four-tenths of 1 per cent. The spread between current prices and those of a year ago is narrowing, although the margin is still 15.5 per cent. higher. Men’s apparel and infant’s wear were the two divisions showing small gains on Aug. 1 over the July 1 figures. Activity in the wholesale merchan- dise markets is well maintained this week. Confirmations on earlier orders have been received in very satisfac- tory volume. The primary dry goods market has been rather quiet, with filling-in orders the principal activity despite firming prices and strike talk. PRICE FIXING CASE While there is no regulation requir- ing the Attorney General’s department to undertake cases of price-fixing under the Anti-Trust Laws in the order of their importance, moving from the big to the small violators, there seems small excuse for the action started last week against dress manufacturers in New York. The retailers’ organization, which is understood to have instigated this action, should take small credit for its part. On the face of it, one case of price- fixing may look just the same as an- other before the real conditions are understood. Price-fixing which the Government might well proceed against in the interests of consumers embraces the sort which looks toward: exorbitant profits even at the cost of a restricted market, In the wholesale dress market prices have been “fixed” largely because re- tailers sought fixed prices to fit into their established price lines. Discounts have been “fixed” because chaos would result otherwise, chaos from which reputable merchants would de- rive little gain. The same may be said for allowances, rebates, etc. Only the quantity discount appears justified and that when the total is made up of sizeable and not piecemeal orders. What the dress industry for some time has been concentrating upon is August 22, 1934 the greatest values at established pric- es. The members of the three asso- ciations, against which the Govern- ment action has been filed, sell at these “fixed” prices but each individual strives to the uttermost to give better value than his competitor. It would be extremely difficult to find a more com- petitive industry. The Government has surely made a very questionable choice in its move against price-fixing. DEVELOPMENTS FAVORABLE Partial relief in the drought regions through rains, inauguration of the Fed- eral housing program and a decision to reorganize the administration of NRA were the developments of inter- est to business in the week. Specula- tive markets revised their ideas con- cerning the imminence of rea] inflation of silver. The prompt move of the Treasury Department in shipping gold out of the country strengthened the sagging dollar. On the whole the news of the week was favorable to the business outlook with the exception of a mixed situation in labor relations, The textile work- ers decided upon a strike early next month if their demands are not met. This was regarded, however, as a stra- tegic move rather than a real threat since the government intervened re- cently in a similar crisis. Steel work- ers, on the other hand, seemed: to make some headway toward their objectives in the rulings of the new labor board. For the time being the trend in basic industry does not appear to be definitely in either one direction or the other. The business index has been fluctuating within one point for five weeks. In the latest week there was a slight loss, although only one series, lumber production, moved ahead. The upturn in commercial loans and the gains being made, though slowly, in the durable goods industries, are undoubtedly in the right direction. Should they continue, then the infla- tionary gestures made by the adminis- tration may prove unnecessary and probably a definite monetary and budg- et position could be taken with im- mense benefit. According to the current report from the Federal Trade Commission, the manufacturer and distributor of one line of cooking ware has agreed not to continue his statements that the use of aluminum cooking utensils causes cancer or other grave maladies and that thousands of people are dying every day from cancer because they use aluminum in which to cook their meals. No longer will he claim that this and other disorders are increasing among users of aluminum pots and pans, and that doctors and hospitals are advising people against aluminum because of its poisonous effect. Nor will wines, glace fruits and table delicacies put out by a certain corporation be labeled with the names of French wines and towns in order to slip the thought to purchasers that these things are French products when they are not. Two firms selling canned shrimp, oysters and other sea foods will cease to advertise these prod- ucts as if the distributor owned and controlled a fishing fleet or a packing plant. The Commission’s report gives no names. August 22, 1934 OUT AROUND Things Seen and Heard on a Week End Trip The thermomieter started upward at a rapid pace last Saturday, so we changed our plans to visit Central Michigfn towns and headed for the Lake Shore, where a brisk West wind kept people comfortable who were not too active. At Grandville I was told by the merchants I called on that the wives and sympathizers of the metal plant strikers had held several minor parades in the city of late, but the men who went out on strike at the metal plant have been refused permission to show themselves in the street en masse. Grandville people as a class are law abiding citizens who have no use for the reds of Russia, who constitute most of the membership of the metal work- ing unions. I think the people of Grandville are to be commended for the strong stand they have taken in meeting and combating the attempts of the reds to turn their placid city into chaos and bedlam. Eternal vigilance is the price of liberty. If any of the reds have undertaken to find perma- nent lodgment in Grandville they should be driven out of town with as little delay as possible. No good can come to any community through the possession of such fiends. The main street of Zeeland was beau- titully decorated in honor of the home coming which will be held in that city Sept. 5, 6 and 7. This is the first time Zeeland has had a home coming week for several years. Large plans are being made for the entertainment of her guests. At Holland my first call was on William M. Connolly, Manager of the Chamber of Commerce. I think he is about the busiest official of the kind I have ever met. Although my call was made on a hot Saturday afternoon, when every other association official in Michigan was probably fishing, sailing or golfing, Mr. Connolly was apparent- ly glued to his desk, answering the telephone about every other minute on matters of apparently vital interest to the community he is serving so well and faithfuly. My second call was on Mrs. Deborah Veneklassen, 322 River street, Ottawa county manager of the National wel- fare work. She recently received a car- load of flour manufactured in Portland and put up in sacks. The cost was 85 cents per sack, which bore the label of the Kroger Co. She had nothing to do with the purchasing of the flour. The purchase was understood to have been accomplished by some Federal agency, which let the contract to the lowest bidder. Mrs. Veneklassen was instructed to deliver this flour to inde- pendent merchants in Ottawa county who were expected to store it gratis until it was called for by those who needed flour. This method of distribu- tion naturally ‘caused such ill feeling on the part of independent merchants, who’ protested against being made cat’s-paws to execute the demand of the MICHIGAN Federal welfare service conceived by the unscrupulous chain store sharpers. Mrs. Veneklassen holds no brief for the chain stores, whose unfair and un- businesslike methods she regards with contempt. Her sympathies are wholly with the independent grocers. In authorizing the distribution of orders to the recipients of welfare assistance she does all she can in all the ways she can to work with the independent merchant and curb the machinations of the chains. In distributing the Kroger flour as she did she was acting on the orders of her superior officer, which leads her to believe that she ought not to be blamed for the wretched outcome such unfair methods placed on the in- dependent merchants. I have received calls from many Ot- tawa county grocers during the past fortnight concerning this problem. In all cases I have advised them to handle the flour exactly as requested by the Government agent, because by so do- ing they make it easy to lessen the hunger of families whose heads may not be regularly employed. I have sug- gested that they write Mrs. Veneklas- sen that they will cheerfully handle the flour gratis, but if she has occasion to distribute any more flour furnished by Kroger or any other chain store, she insist that it be put up in sacks not bearing the chain store name. I re- peated this suggestion to Mrs, Vene- klassen when I called on her and she agreed with me that such a change would be entirely agreeable to her and she would undertake to see that the plan was carried into execution. My next call was on Charles A. French, manager of the Holland Daily Sentinel, which I regard as the best daily paper in Michigan published in a city the size of Holland. Mr. French evidently plans to spend the remainder of his days in Holland. Two or three years ago he erected a very attractive business building for his newspaper and a few days ago he purchased the handsome home of the late A. Steke- tee, erected only a short time before the death of the latter. Mr. French has recently installed his son-in-law as business manager, in place of his son, who died as the result of heart dis- ease about a month ago. Mr. French will spend next week at his summer home on Crystal Lake, near Frank- fort. Some of these days I hope to pay my respects to another type of newspaper man who has conducted a weekly newspaper in Holland under en- tirely different conditions than Mr. French has to observe in the publica- tion of his daily. Of course, I refer to Ben Mulder, whose father devoted his life to the newspaper business in the same field and, I am told, on about the same lines that Ben has followed. His brother is Arnold Mulder, the cultured professor of English literature at Kala- mazoo, who has written several re- markable books dealing with the Dutch people and who edited the Sentinel before it was taken over by Mr. French. When Ben takes a subscription to his paper he assumes it is a lifetime ar- TRADESMAN rangement and never sends the sub- scriber an invoice. I am told he has hundreds of names on his books who have taken the paper a dozen years or more and have never been reminded of their obligation to the publisher. Not long ago one of his old-time patrons died and Ben filed a claim in Probate Court for $20 for twenty years sub- scription. The judge allowed the claim without any hesitation, because the word of the Mulder family has been good in the Holland colony for several generations. The boat which was recently blown up at Grand Haven, owned by the pirates who are undertaking to denude Lake Michigan of white fish by meth- ods contrary to the traditions of the fishing business, has been raised and conveyed to Barret’s boat factory at Spring Lake, where it will be repaired. ' The cause of the explosion was estab- lished when fuses were found in the hull of the vessel. I am told the sub- marine nets of the pirates had been cut on several occasions, clearly dis- closing that the persons who violate the rules of the game in any business must face the indignation and resent- ment of those who are being financially injured by unfair and dishonest prac- tices. The pirates announce that as soon as their boat is put in condition to navigate they will pull up their nets and return to Rogers City, where they have never been molested in their ne- farious operations, I have never been much of a hand to commend illegal phases of business warfare, but when any organization undertakes to destroy the heritage of the people by the employement of force and the use of their ill-gotten gains by illegal means and dishonest methods, there seems to be only one way to treat such pirates and that is by the employment of the same weapons the invaders use in carrying on their careers of unfairness and criminality. The white fish is the heritage of God to the people of this country. No one has any right, legal or moral, to ruth- lessly destroy this God-given gift in such a wasteful manner and anyone who knowingly consents to such de- struction is as bad as the person who engages in such wicked work. The lumbermen of old denuded our country of forests, which is the direct cause of the costly droughts we have since experienced. Public opinion against such wholesale destruction of timber was not then strong enough to precipitate appropriate action, but the minds of men have since undergone a great change and men of wide vision feel no hesitations in resorting to dras- tic methods to punish the money- grabbing persons who undertake to make themselves quickly rich at the expense of the people—now and for generations to come. I hope to see the men who conduct the fishing business on Lake Michigan for a livelihood con- tinue to demonstrate their ability to handle this outrageous undertaking as it should be handled: in the face of the inability of the proper officers of the law to do their duty. 9 C. Daane, grocery and meat dealer at 924 Hovey street (Grand Rapids) has conducted business at the same lo- cation thirty-six years. Besides the owner of the store, three clerks and a delivery man were as busy as bees last Saturday afternoon. Petoskey, Aug. 9—Last May we paid an agent of the American Automotive Service Association, of Flint, $2.50 to put our advertisement on some maps. I have written them to see one of the maps and can’t hear anything from them. Comstock & Ford. As the Flint concern paid no atten- tion to letters of enquiry appeal was made to the chief of police of Flint through the superintendent of police of Grand Rapids, who is always very helpful in a matter of this kind. The response was as follows: Flint, Aug. 14— Referring to your letter of Aug. 12, asking that we get in touch was the American Automo- bile Service Association, Lapeer Rd., this city, and learn what they intended doing in regard to the broken contract of Comstock & Ford, of Petoskey. I wish to advise that E. A. Taylor, 4209 lapeer Road, of the American Auto- mobile Service Association, was con- tacted, and he advised us that he is financially embarrassed at the present time but that he fully intends taking care of his obligations in due time. He assured us that he will write Com- stock & Ford and explain the situa- tion to them, James V. Wills, Chief of Police. If any other merchants were victim- ized by this apparent swindle, I should be glad to hear from them on the sub- ject. Speaking of Supt. Carroll, I wish to make due acknowledgment to him for the assistance he has rendered me dur- ing the twenty years or more he has occupied his present position, with great satisfaction to all except corrupt politicians, rabid trades unionists and reds. I learned many years ago that it was next to impossible to make an appeal for information to police chiefs in other cities and get any response, no matter how important the matter might be to me and my readers, but I could hand the request over to Chief Carroll and all the information I sought was immediately forthcoming. 3ecause of the long time Mr. Carroll has served the people of this city so conscientiously and well and because of his long official connection with the National organization of public chiefs, a request from him is invariably treated as a mandate, to be given prompt attention and special consider- ation. It is generally understood that Mr. Carroll will voluntarily retire from the position he has honored for nearly a generation. When the time of re- tirement comes I expect to see him given the greatest ovation ever ac- corded any Grand Rapids official by the law abiding people of the city who have been so faithfully protected against frauds, cheats and criminals for so long a period. “Tke” Moore, general dealer at Free- port, has stood behind the counter of his own store forty-two consecutive years. Prior to 1892 he clerked seven years in the store of his father. Al- (Continued on page 23) FINANCIAL Looks at Situation From Standpoint of Optimist I was in receipt of a letter the other day from an old friend of mine who is connected with one of the largest cor- porations in the country. It is such a wonderful letter that I quote below the entire communication. “Like you, I am laboring under great apprehensions as to the stability of our financial structure and especi- ally as to that part of the structurre represented by corporate and govern- ment bonds. I have been through about four so-called depressions in the United States, most of them as acute as the present depression ex- cept where the present depression has been made more acute by .govern- ment intervention in aid or so-called aid of distressed people. Such aid, of course, has been of benefit to those directly receiving it. It has not been of benefit but, in my judgment, has been a positive detriment to all others and its benefit to those receiving it is greatly lessened by the chance it will destroy personal initiative and create, if not a desire, a demand for increas- ing government assistance and result in lessening the efforts of those re- ceiving aid toward their own self-sup- port. It does not require the gift of prophecy, nor does it take any great amount of financial or other acumen to realize that we cannot continue for any great length of time in increasing public expenditures and raising taxes without an utter collapse. This col- lapse, if the conditions continue, is bound to arrive either in that an at- tempt to pay obligations and the in- terest thereon will create such a tax burden that it amounts to confisca- tion of property or an attempt to evade that result by an inflation of currency, which will be but confisca- tion by another name. The only other alternative will be actual repudiation and really there is no difference in results between repudiation accom- plished by an undisguised act of legis- lation and repudiation accomplished by such an inflation of currency as renders debts and obligations evi- dencing debts worthless. “Just what to do in order to pre- pare against the impending catastro- phe or in what to invest money so as to save a modicum of property from the wreck, I am at a loss either to ad- vise or to come to a determination on my own account. In this condition I regard bonds, government or corpor- ate, as perhaps the least desirable of investments as they can be practically wiped out by payments in currency not worth five cents on the dollar. If we put it in stocks which represent the equities of companies over and above corporate bonds, the tax will be so high that we will be face to face again with confiscation under the name of taxation. Viewing the situ- ation as a whole, it looks to me like about the safest thing a person can do is to get his holdings, or a large part of them, in land. At least that is stable and if the worst comes to the worst a person can move on it and MICHIGAN even though not a farmer would pos- sess sufficient skill to raise sufficient turnips, turnip greens, pees and po- tatoes to afford him a plentiful and healthful, if not variegated diet. This procedure I am now considering. “Tt is difficult for me to believe that the magic mixers at Washington are really trying to bring about recovery from depression. It seems to me that their aim is, under the guise of offer- ing relief, to prolong the depression in the hope of being able to put over certain pet schemes for reorganiza- tion of government, business and the social relations of the people, and that these doctors of finance realize a speedy recovery from the depression will deprive them of any chance of indulging their experimentation in so- called social progress. It seems to me that it is evident to anyone having a modicum of common sense and the slightest acquaintance with or knowl- edge of the fluctuations of business there is as much chance of bringing prosperity out of the welter of pro- posals now enacted and to be enacted into law as is the expectation of the painted and feathered Indian expect- ing relief from the incantations, drum beatings, tattooing and exorcisms of the head medicine man. My only hope is that the people, or those in charge of affairs may see light before it is too late. If stopped now the burden is going to be stifling down to and including ones grandchildren and great grandchildren and will be a_ living illustration of the religious dogma that the sins of the fathers are visited on the children unto the third and fourth generation. I wish both for your sake and mine that I could write in a more cheerful vein. It is true that the witches and cauldron permitted them to see the downfall of Duncan, but it is also true that they did not foretell or perhaps foresee that the downfall of Duncan also ended in the destruction of Miacheth, and my fear is that while the witches now engaged in song, dance and prophecy in Wash- ington may foresee the end and bring about the death of plenty, the result, foreseen or unforeseen, will also be the death of financial honesty and integ- rity as well as of prosperity.” This expresses the attitude of the mind of a thinker, but one of the old school. Unconsciously, he is thinking in the past and the landmarks which we had to go by up to 1930 are gone and cannot be revived. A good deal of what he said is true, but conditions are far different than they ever were before and a new course must be charted out. I was in Emporia, Kansas, several weeks ago and that day the thermom- eter stood at 118. It did not seem as disagreeable as it does here at 90. The air was dry and there was always a breeze. On returning I received a letter from one of my friends there as fol- lows: “It is still hot and dry. Conditions can not get much worse than they are unless the supply of stock water should become entirely exhausted. A great many stock men and farmers are TRADESMAN hauling water but there is still water in the rivers and still plenty of water in many wells, I am not very much of a theologian but I have been a church attendant all my life and I have some theories on that subject; it is my hon- est opinion that it will take a special dispensation of Providence to bring us any rain during the present month. There is no moisture that I can hear of South of the Great Lakes and North of the Gulf of Mexico and be- tween the Alleghany system and the East slope of the Rocky mountains. The Mississippi has a little trickle of water running down its bed; the cat fish are crawling out of the river and attacking the chicken coops for food. There is plenty of water for the fish in the Cottonwood River bed in places but an old farmer came in the other day with the story that the pool on his place was so shallow that the fish put their rear end upon the bank and their head in the water so they could get water in their gills. It is a dry time.” He also advised me he did not think there would be one ear of corn in the whole county and I noticed in travel- ing that the grain crops seem to be all burned up. It would be terrible for everyone concerned if the Government were not helping out, but I find that everyone in general is disposed to co- operate with our public officials in alleviating conditions. This week I went out to a neigh- borhood farmers’ gathering with Ju- lius Hersher, an attorney of this city, whose father has one of the best farms in Shiawassee county, near Ovid. It was the third meeting there that I had attended. They meet to discuss current local and National problems. I was impressed by the fact that no longer are the farmer people lulled by orators who wave flags and talk but say nothing coherent. The radio has brought problems to our doors. Moreover, I was impresed by the earn- estness and intelligence of everyone attending these meetings. The Chairman, Mr. Hubbard, pre- sided at the meeting with as much poise as the chairman of a bankers’ convention and the other guests and their wives would compare favorably with gentlemen and ladies in the so- called higher social circles. No longer is it a question of boots with overalls wadded in them, and old shirts: but everyone shows his self-respect by dressing well. And this is true all over our country. I spent some little time in Western Minnesota where agricultural condi- tions are terrible. They have not had a crop for three years due to lack of rainfall, although the land is very fertile. Some Norwegian friends of mine whom 1 visited made me ashamed of myself when I thought of my personal troubies as compared to theirs. Their father had owned 1,000 J. H. Phone 9-4417 GRAND RAPIDS % August 22, 1934 acres of as fine farm land as there is in Minnesota, absolutely clear. He was interested as director in a bank and felt keenly his responsibility. It was necessary to consolidate with another bank and with a fine sense of integ- rity, he mortaged all his land to take out of his bank the frozen assets; wor- ried himself sick and died leaving a devoted wife to take up the struggle, with enormous debts to pay. If it were not for the aid of the Government, their situation would be one of despair: but with that helping hand, their situation is brighter. And this same example obtains all over the West. I cannot begin to imagine what would happen if we adopted the old policy of letting things work out for themselves. Our people as a rule are honest and wish to pay their honest debts, but where a situation obtains such as has for the last four years for which they are not to blame and find that their homes and other possessions are to be taken away from them which represented a life time’s work, their whole point of view changes. For this reason we are in favor of the New Deal. We must try something and we hope and feel that something better will work out of it all. Claude T. Hamilton. A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 560 Michigan Trust Bldg. Phone 9-7231 A‘l Issues CONSUMERS POWER PREFERRED BOUGHT SOLD QUOTED Your Inquiries Solicited ROGER VERSEPUT & CO. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 PETTER & CO. INVESTMENT BANKERS MW West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offices Phone 2-3496 MUSKEGON q p Scere amte August 22, 1934 MICHIGAN TRADESMAN Some Outstanding Characteristics of Big Hearted Boyd Pantlind There were many hotels in Grand Rapids during its history, but the one hotel which was outstanding was the Morton House, due almost entirely to the character of its beloved landlord, J. Boyd Pantlind, who literally grew up in the business. His uncle, A. V. Pantlind, conducted the railroad eat- ing house at Marshall for many years and our beloved Boyd as a small boy kept the cigar stand. Honorable Thomas J. O’Brien, who lived at Mar- shall at the time, told me he could remember when Boyd’s head would barely show over the counter, and when his uncle moved to Grand Rap- ids he came with him and thereafter the Morton House was synonymous with J. Boyd Pantlind and he, in turn, became well and favorably known all over the United States. The lumbermen in our North woods who had been marooned for years before the days of railroads and there- after during the long winters looked forward to coming down to the Mor- ton House for their vacations as much as people now enjoy going to Europe. Besides the immaculate beds which were provided and the good food which was served, the main attrac- tions were the merry laugh, jokes and general geniality of their host. He had one of the kindest and best hearts of any man that ever lived, and this fre- quently led him into strange mental complexes. He was so loyal to his host of friends that he would rather sacrifice his own interest than be un- true to them. The only other hotel I know of in the country which had the same following was the St. Charles Hotel, in New Orleans; but in that case it was the hotel and not the land- lord that attracted. Twice a year from all over the rivers the planters would journey to New Orleans with their families to stay awhile at the St. Charles Hotel, just as our Northern people did at the Morton. The theat- rical people and traveling men looked forward to their stay in Grand Rapids with fond anticipation. Pantlind and Rathbone knew them all—all the old timers—such as Sol. Smith Russell, John Drew, Frances Wilson, Ethel Barrymore, Edmund Booth, Lawrence Barrett, Fechter, John McCullough, Edwin M. Adams, E. L. Davenport, John T. Raymond, Joe Jefferson, and others. His influence was very large among every class of people in the city. His unostentatious charities were enorm- ous. He boarded and roomed several of his oldtime friends for months at a time when he knew that he would never get any pay. He became a di- rector in many of our best institutions among them the Trust Company. I had grown up as a protege of the in- comparable President Lewis H. Withey, but older men never recog- nize that their younger associates are growing up, but consider them as still boys and endeavor to treat them as such. The President was a martinet and his long term of absolute power made him jealous of any challenge to his judgment which would not yield to the progress of events and so when it came time that I felt that I should be a director and have some say in the affairs of the concern I had been associated with so long and had help- ed build up, the fat was in the fire. Pantlind, a director, had been the initial one in telling me that I ought to be a director and that he was go- ing to see to it that I was; that he was going to speak to Lew and insist on it. The matter was coming up before the directors to fill a vacancy. My splendid old President came in to the meeting flushed and angry, knowing what was coming up and after the usual business was over, the matter was spoken of, when up rose my friend, J. Boyd Pantlind, who had suggested and insisted that I should have the position, and said, “I think we ought to stand by the president. We have just passed $100,000 through to surplus and that shows what our President has been doing.” His long friendship with and loyalty to Mr. Withey overtopped the shorter friend- ship he had with the younger man. However, there were enough votes and I was duly elected and the next day I was called to the phone by our interesting friend, Boyd Pantlind, who remarked, “Now, Claude, you did the old man up yesterday and I want to see you both and talk with you. Can you come down to the hotel now?” I was delighted to go and found that his good heart had again troubled him. He always talked very rapidly and these were the words, “Now, Claude, you did the old man up yesterday and it hurt him very much, but you and he have got to get along together and I am going to see him and tell him so. I voted against you because I felt I ought to stand with Lew and be- cause I want to be fair. Why, Claude, I have resisted the most temptations because I wanted to be fair. What I mean to say is I have been tempted many times and I have resisted because I could not be fair and do so and because if I am not fair I hurt myself more than I hurt anybody else.” alluring This was his dictum with Puritan, Publican or Magdalene, and it ran through his life and when he left us no one was more sincerely mourned and few, if any, will be longer remem- bered than J. Boyd Pantlind. His passing was a distinct blow to the hotel business in Grand Rapids. There are probably other hotel keepers who know the technique of the business as well as he did, but there will be no one who will live in the minds and hearts of the people to the extent that our friend did. Boyd was associated in the hotel business for thirty years with his faith- ful and loyal friend, J. Mortimer Rathbone, familiarly known as “Mort.” Rathbone had been in the hotel business all of his life. His people had been the original propri- etors of the Rathbun House on Mon- roe avenue, at the corner of Market street, where the Widdicomb building now stands, which was torn down in 1885. He managed the Tremont House, in Chicago, before coming to the Morton as Boyd’s right hand man and personal representative when Boyd was not in evidence. Mort handled the Ottawa Beach Hotel many summers for his beloved employer. The two men understood each other perfectly and made a team such as few hotels have ever enjoyed. At last they came to the parting of the ways. I do not know the cause of their part- ing, but I do know that both men cried like children when they shook hands for the last time. Mort took the ‘management of the Livingston Hotel and died in a few months. The doctors said he had Bright’s disease, but I know he had a broken heart. I have witnessed many severances of lifelong friendships, but I never knew a more pitiful circumstance than this one. Boyd always avoided discussing the matter, but the mention of Mort’s name in his presence always brought tears to his eyes. Claude T. Hamilton. —_——-+ ¢-____ Investigates Housing Bank Loans The Federal Housing Admin- istration will have appraisers lo- cated throughout the country who will assist in operations under the home modernization program and investigate loans extended by banks and other financial institu- tions, it is learned. Such appraisers will be at- tached to the regional offices which are being established to carry out and co-ordinate func- tions of the housing program. Re- gional offices in many cases will be the same as the State directors under the national emergency council who have been handling NRA problems. The Housing Administration's pamphlets. and literature make mention of the regional offices with appraisers assigned to them. How much they will have to do with jurisdiction over housing loans made by the banks is not indicated. see Automobile Production Prospects Prospects are that automobile production in August will be sharply reduced below July’s lev- el of activity, despite the fact that retail sales during the past weeks have held up better than antici- pated. Stocks in dealers’ hands are still substantial, it is explained, and August is usually the month in which floors are cleared in antici- pation of next year’s models. A change in this trend of pro- motion may become necessary, however, if the new strike move- ment among the tool and die mak- ers should assume larger propor- tions. The automobile industry suffered a serious delay in the production of new models last year, because of the die makers’ strike. Automobile manufacturers would rather continue production of their present models, it is said, than submit a second time to such an experience. ———— The supreme goal: Employment. We Are that Pleased To the entire Western Michigan Organization of M. bE. Pardee & Co. isnow Associated With Us. SECURITIES EXCHANGE CORPORATION INVESTMENT SECURITIES Grand Rapids Trust Bldg. Tel. 9-7141 Grand Rapids, Mich. We suggest the purchase of . . . MIDWEST REFINERIES, INC. One of the most modern and efficient Refineries in the country, located at Alma, Mich., owning and operating 15 mile pipe line from Porter field to Refinery. Operating 24 hours daily, manufacturing general line of petroleum products from Michigan crude oil for Michigan people. Owned and operated by Michigan stockholders, Quoted $3 bid — $3.50 offered. INQUIRIES INVITED. Announce 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Rudolf Eckert, Flint. First Vice-President—Vincent Miklas, Manistee, Second Viice-President—O. A. Sabrow- ski,, Lansing. Secretary — Herman Hansen, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Midsummer Chit-Chat Appropriate to the Season Something to think over, reflect on and ponder deeply will take you to the file room of your public library, but it will be worth all the effort. I refer to “Planned Economy” and the great edi- torial on “Feeding the Farmer,” both in Saturday Evening Post for July 7. There is not an American citizen to whom every word of both of those items is not of vital import. As a last, perhaps despairing, word to Gen. Hugh Johnson, Harry W. Walker, sincere and loveable Secretary of the Baltimore grocers, says in words which reflect certain old-time Mary- land customs: “General Johnson, Put Up or Shut Up applies to NRA as well as to poker.” But in the same issue of the Grocers’ Skirmisher, Baltimore, Walker runs fifteen solid columns of Code rulings, regulations and changes and modifications thereof; enough ma- terial to occupy—and likewise sadly puzzle—a lawyer from the neighboring state of Pennsylvania, where, it is said, pretty “smart” lawyers are common. Facing such confusion worse con- founded, what chance can any grocer have? Apparently little, since already it was intimated when that issue was printed that anything like enforcement under NRA was not to be thought of. Fact is, the circle is rapidly closing and grocers will come to realize that what- ever benefits are to be garnered from NRA and what permanent advance- ment in trade practices is to be re- tained must be accomplished by gro- cers of, by and for themselves. Whether benefits accrue or utterly fail us, NRA has and will cost plenty. This is shown by the first year budget of the National Code Authority for grocers. That is $161,466, and the joker here is, as in otehr matters of government, that this covers only the National Authority. How “a little nonsense now and then is relished by the wisest men“ was in- dicated by the comments on the elec- tion of Charles V. Rainwater as chair- man of code authority for the bottled soit drink industry. Somebody says: “Soft water, soft drink, soft snap’— to .which might be added that Mr Rainwater hails from Atlanta, the home of Coca-Cola. Truth is, the Southern metropolis has its drink hard, soft and in between. 3ut seriously again, this from Gro- cery World: “A useful thing to remem- ber is that not one of your customers has to come to you for goods. Every- one is as free as air to go elsewhere and there are plenty of places.” No words could be more pointed. None could be more heavily truth-laden. And the grocers who apparently are uncon- scious of this condition are legion. “There is not a grocer anywhere who has not made more profit, through MICHIGAN banned loss leader selling alone, on flour, sugar, butter, etc., in the past five months than he will pay in code assess- ments for the next five years.” Other comments stress the 6 per cent mini- mum margin in this connection. Right here is a danger—and a seri- ous one. For grocers now enabled to get 6 per cent. on the most basic sta- ples may be slow to readjust margins on their less staple lines downward to restore the balance; and if they do not, they will be caught napping again while wakeful merchants readjust eco- nomically and corral new trade. No grocer will feel called upon to plead guilty to extortion who takes the minimum margins provided in the code and many will be bewildered when the cry of “greedy” is directed against them. Yet that is what may be ex- pected, just the same. For consumers never were more sensitive to the pres- sure of advancing costs than they are right now. To be unmindful of this, to fail so to readjust prices as to hold a sound alibi, will be to play into the hands of rivals who carefully clear their skirts in advance. Fact is—and this the crucial point— 6 per cent on sugar is too high a mar- gin, and that applies to many other staples. I shall not discuss that fur- ther now. It is simply stated to sink in. “Create a demand and we'll stock vour goods” is an old-time stall formu- lum by the grocer to the would-be in- troducer of new merchandise. Herein is seen one way in which the grocer passed over to manufacturers his lib- erty of action; for thus he surrendered his position as selector of goods for his clientele. Every grocer who does this weakens his own community stand- ing, lessens his influence by abdicat- ing his basic function. The real purveyor is the grocer who keeps his eye open always for new and improved goods; who never is content with what he has so long as he knows of better things, more attractive mer- chandise or wider ranges of choice. The Canadian Grocer recently cov- ered this question well, asking whether many grocers did not lose preferred op- portunities to be first with new goods and, when their chance was taken by others, to blame the makers because they had “given preference” to bigger merchants, notably chains. A specific instance is thus mentioned: “A case, not long ago, was where a manufacturer got out a new container and offered the line to chains and wholesale grocers. Some chains and jobbers passed up the offer, but soon it became popular and a splendid sel- ler. Then many retailers buying from wholsalers wrote pointed enquiries as to why certain chains and other stores had been favored. “What a buyer should do when of- fered a new product is size it up care- fully, investigate its possibilities per- haps among some friends, then decide whether he will or will not stock it. Aggressive merchants do this daily and secure long leads over their competi- tors. A set policy to turn down every- thing new is not sound policy, nor does it build prestige for any dealer.” Something more is needful to keep in the front rank of retailing than prices, special discounts and loss-lead- ers. That something takes brainwork TRADESMAN which most of us dislike to exercise; but those willing to use their heads with thought and judgment are the boys whom competition and “condi- tions” worry least. Naborhood Grocer says: “One prin- cipal reason why chain have built so heavily on mass display of fruits and vegetables is that their stocks are re- frigerated from the fields to their stores —it is all select stock—and, so far as the South is concerned, its principal competition in the hands of independ- ents is job lots gathered at auction, by truckmen who cull fields and or- chards for quantities that are left after quality goods have been fed into grad- ed, branded stocks and started on the way to the better markets and stores. “Grocers will do well to waken to the fact that a substantial fruit and vegetable business can not be built on merchandise from such sources, sup- plied by men whose interest and in- vestment are all mounted on a ford chassis who can retire from business by driving the investment in a shed or back yard.” To which nobody needs to add a word. Paul Findlay. ++ Blue Light Rays Speed Spoilage of Foods Rays of light at the blue end of the spectrum are responsible for much of the spoilage of foods commonly termed rancidity, reports Mayne R. Coe, a chemist in the U. S. Depart- ment of Agriculture. He arrived at this conclusion while following up in- vestigations started three years ago on the causes of rancidity in foods. He showed that chlorophyll green wrap- pers retard the development of this kind of spoilage almost as well as does the total exclusion of light. The original tésts were made with the object of finding some kind of con- tainer or wrapper that would greatly retard or entirely prevent the develop- ment of rancidity in oil-bearing foods. When chlorophyll green and_ black showed their superiority the next step was to learn how the various light rays behaved in this respect. Black wrappers exclude all light, but biack is not desirable for commercial use so the Department has recommend- ed chlorophyll green, which gives al- most as good results. The green used by Coe excluded light rays from both ends of the spectrum, so the identity of the harmful rays remained unknown. One of the principal tests for ran- cidity is the development of peroxides in foods indicating the extent to which oxidation has taken place. Using this standard of measurement, a series of tests just completed reveals that light rays in the blue end of the visible spectrum are the most active in caus- ing rancidity. Following is a list of the colors used, in the order of their desirability for protecting foods: black, chlorophyll green, medium red, orange red, red, dark yellow, tinted yellow, blue. At the end of the test, however, rancidity had developed with all wrap- pers except the chlorophyll green and black. in the recent tests aluminum foil, which had been used in comparisons with the various colored wrappers, was also found efficient in protecting both animal and vegetable oils and fats August 22, 1934 from rancidity. This is natural, as this material excludes all light. —— r+ > Ban on Artificially Colored Oranges The question of the coloration of citrus fruit by artificial means has arisen in connection with the enforce- ment of the Federal Food and Drugs Act. By the terms of that act, if the addition of color to any article of food conceals inferiority or damage the food is aduiterated and the adulteration is not corrected by any form of labeling. If the added color does not conceal in- feriority the fact of its addition requires a plain and conspicuous label state- ment. The application of any dye to oranges represents the addition of col- oring substance not normal to the or- ange. The use of a dye process to con- ceal inferiority or damage constitutes adulteration. The Department holds that where a dye is used to add color without constituting adulteration, a la- bel statement is required on the skin of each orange plainly showing it to be treated with added color. The ethylene process which has been in use for a number of years does not add any color not normal to the orange but consti- tutes in effect a kind of blanching proc- ess causing the disappearance of the green color (chlorophyll) in the super- ficial layers of the skin, thereby un- masking the natural yellow to red pig- mentation already present. In no case by the use of the process is varietal identity concealed; the effect is one or- dinarily produced by natural develop- ment. It may be compared to the ar- tifice employed in the blanching of celery stalks. The Department, there- fore, announces no change in its policy, in effect for a number of years, with respect to ethylene-treated citrus fruit. 22> Good Fruit-Selling Suggestion How much profit do you take out of the summer fruit crops? Do you mere- ly stick up some price cards and hope for the best? Or do you really do a merchandising job on fruits and ber- ries and make them a welcome help to your sales volume? There is a limit, you know, to the amount of fruit you can sell for immediate consumption. When the housewife has served the fruit in a few.pies or shortcakes—that’s about the extent of her purchasing. You'll benefit comparatively little by this. The sure way to make the most of a fruit season—to triple and quad- ruple your sales—is to promote jam and jelly making! In other words, sell the housewife for her future use. ——_+-+____ Wrought beryllium copper is used in a new line of non-sparking, non- magnetic tools. said to be almost as durzble as steel, NRA e Beech-Nut GUM & CANDIES old Tee 7 Uhm: Uh ma) CATSUP - BUTTER WAFERS _ and other foods of exceptionally fine flavor BEECHENUT PACKING CO. ¢ ANAJOHARIES NOY ee ee tae: we we ; g t August 22, 1934 MEAT DEALER Meat Sold Reaches Impressive Figure “Meat sold over retail counters in 1933 reached the impressive figure of $1,175,363/317,” declared R. C. Pol- lock, general manager of the National Live Stock and Meat Board, in an address given here before the annual convention of the National Associ- ation of Retail Meat Dealers. “More meat was sold last year in the United States than in any previous year,” said Mr. Pollock. “The total of 17 billion, 960 miffion pounds represented the finished product of more than 78 mil- lion cattle, hogs, and sheep produced on more than six million farms. The personnel engaged in the retail meat business would populate a city larger than Rochester, N. Y.” “These statistics concerning the re- tailing branch of the live stock and meat industry which comes into daily contact with the nation’s 125 million food consumers, are evidence of the significant part played by the retail meat dealer in the operations extend- ing from the feedlot to the table,” he continued. Paying tribute to the progressive dinner present-day methods of retailers throughout the country, Mr. Pollock stated that the cooperation of - these men of the trade in carrying forward the National Live Stock and Meat Board’s meat merchandising program is of marked benefit to the entire live- stock and meat industry. “New styles in meat cuts designed and demonstrated by the answering the demands of the dis- criminating food shopper, since they are attractive in appearance, conveni- ent in size and afford wider variety in the daily menu,” he said. Board are Retailers, through the use of these cuts, through attractive displays and the adoption of the modern methods of meat merchandising, are increasing their sales. The Board is also assist- ing retailers by bringing helpful infor- about selection and tion of meat to homemakers, teachers, mation prepara- students and other groups, according to the speaker. That the step taken by the Board a few years ago in sponsoring coopera- tive meat studies at leading colleges, universities and the U. S. Department of Agriculture is revealing invaluable information in establishing the fac- tors directly responsible for quality and palatability in meat, was brought out by Mr. Pollock. As examples of the newer facts he pointed to the re- sults showing that heifer and steer beef are equal in palatability, that dif- ferent strains of meat animals differ ability to quality meat, that tenderness of cooked meat is largely dependent upon the method of preparation, that searing is out of date and that slow cooking of meat at low temperatures brings better re- sults than more rapid cooking at high temperatures, “As retailers you may well feel proud of the product you are mer- chandising,” Mr. Pollock asserted. “There was never a time when you have had so many forceful selling in their produce MICHIGAN points available as today. In an age when the health value of foods is re- ceiving so much consideration on the part of competitive food interests, meat enviable position. Nutrition studies have shown that no other surpasses meat in the amount of protein, iron, phosphorus, occupies an food and calories, based on average help- ings. “The medical profession recognizes distinctive value in the prevention and treatment of certain diseases as well as in maintaining The importance of meat in the diet of the child has been defi- nitely shown. Recent studies by the Board revealed the value of meat in combatting the condition of malnutrition in children. The value of lean meat as the basis of the reducing meat as of good health. have diet is a new revelation which is at- tracting wide attention. “As retail meat dealers you are in a position to capitalize on this and other constructive information about meat. By doing so you will benefit yourselves as well as all other branches of this great industry which is so closely associated with our na- tional welfare.” —~++>____ Cook Roast at Constant Low Tem- perature If you sear a roast you're old fash- ioned. That is the latest word to go cut to housewives from authorities on meat cookery. The fact that searing is taboo if the best results are to be obtained was revealed to-day at a conference of col- lege and government research workers being held at the Stevens Hotel. “Housewives seared roasts; they have been taught to do it since pioneer days,” said Alice M. Child, home economics head at the University of Minnesota, who is at- have always tending the conference as a member of the research committee on cook- ery. “But now careful experiments have shown that searing isn’t really necessary, in fact it is better not to sear. The custom has been to put the roast in the oven at a high temper- ature and as soon as it is seared on the outside to reduce the temperature for the remainder of the cooking pe- riod. Now we cook at a constant low temperature from the start. The re- sult is that the task will be made easier for the housewife, roasts will be uniformly better, and fuel sumption will be reduced.” Those participating in the confer- ence here represent some twenty state agricultural colleges, the U. S. De- partment of Agriculture, the National Live Stock and Meat Board and the Institute of American Meat Packers. The purpose of the meeting is to give the colleges and the department an op- portunity to assemble results obtained through a study known as Cooperative Meat Investigations in which institutions are participating. —~»+ 2 >___ A new gauze bandage need neither be tied nor taped in place. Wrapped about the injured member it sticks to itself, and only to itself, does not ad- here to flesh, hair, wound, is said to be unaffected by water or alcohol. CON] these TRADESMAN REPRESENTATIVE RETAILERS A. J. Schuhardt, Jefferson Avenue Meat Dealer August J. Schuhardt was born in Wittenberg, German, August 17, 1859, which enabled him to celebrate his 75th birthday anniversary last Friday. His father was a shoemaker, with four sons and one daughter. The father understood that under the laws of Germany his sons would have to serve a certain length of time in mili- tary service and rather than do this he decided to come to America, where military service was not required. He accordingly sold his holdings in Ger- many and came to the United States, locating in Terre Haute in 1868. August J. Schuhardt August attended the public schools up to and including the eighth grade and then came to Grand Rapids, where he learned the meat cutting business with his brother, now deceased, who was then located on Jefferson avenue, three North of Mr. Schuhardt’s present store. After de- voting five years to learning the rudi- ments of the business August erected the two-story brick store building at 743 Jefferson avenue and meat market on his own account. The opening took place on Aug. 26, forty- two years ago. He lived over the store 38% years. All of his children were two or blocks opened a born there. At the end of the period stated, he purchased a home at 444 Storrs street, where the family has since lived. Mr. Schuhardt was married Dec. 12, 1888, to Miss Henrietta Meyers, who was bora in Allegan. They have three. sons and one daughter. The oldest son is a teller in the Peoples National Bank. The second son is city salesman for Swift & Co. The youngest son is engaged in business with his father and lives store with his family. The daughter is married to Ernest Berglund, who is a carpenter foreman for Owen, Ames & Kimball. Altogether Mr. Schu- hardt has seven grandchildren—five girls and two boys. Mr. Schuhardt attends the South Congregational church, where his wife is a member. He takes great delight over the 13 in listening to the sermons of Preston 3radley over the radio every Sunday except when Doctor Bradley is on his summer vacation in Minnesota. Mr. Schuhardt has no _ fraternal affiliations whatever. He has never been a candidate for any office. He has no hobby except baseball. Mr. Schuhardt attributes his suc- dealing, treating the people right, charging only fair prices and following the letter and spirit of the Golden Rule. .......- cess to square Solving Some Puzzling Problems in Meat Business Directing his remarks especially to the farmers of America, as thousands from rural homes flock to Chicago for Farm Week at A Century of Prog- ress, Dean W. C. Coffey of the Uni- versity of Minnesota, called attention to the practical, everyday value, to the live stock research problems being studied and solved by the state agricultural colleges and the U. S. Department of Agriculture. Dean Coffey, chairman of the National committee on co-opera- producer of the who is tive meat investigations, delivered the opening address at the annual confer- ence of workers from the colleges and the department which convened for a three day meeting at the Stevens Hotel. Also included among the con- ferees are representatives of the Na- Stock and Meat Board, originator of the study, and the Insti- tute of American Meat Packers, which is taking an active part. tional Live Dean Coffey stressed to the workers the importance of selecting problems for study, the solution of which will be of distinct benefit to the commu- nities which their particular institu- He also pointed out the necessity for considering special prob- lems which have arisen as a result of preent-day economic conditions. In commenting on _ the tions serve. national meat study Dean Coffey said: “This union of effort, as represented by the co-operative meat investigations, has made possible remarkable progress in puzzling problems, and is proving of practical value to live stock producers, retailers, and consumers alike. In a very short pe- riod the study has accomplished more than could be accomplished by a single research agency in a life time. Au- thentic fact is replacing indefinite theory, thus making possible a broader and more effective educational effort on behalf of meat.” During the three day meeting re- ports will be heard from representa- tives of the various institutions cov- ering the work of the past year. These reports will include a wide range of subjects, it is said. With the recent introduction of work on meat in hu- man nutrition the scope of the study has been completely rounded out to include every possible phase from the production of live stock to the place of meat in the diet. ——_>+>___ Recently developed, a small electro- magnetic valve permits remote control of oil, gas, air, refrigerant and water lines. solving processors, 14 HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart; Lansing. Do the Farmers Like You? Farming is the background, hobby and outstanding source of trade for the Lewis Brothers, of Fayetteville, Ark. Farm raised, these hardware merchants came to town and have shaped outstandingly successful ca- reers. Their single store yields a good living to the seven families of the members of the firm as well as four or five long-time employes. They en- joy no monopoly of the town’s business but they have the major portion of the farm trade of their territory. Fayette- ville, a county seat, has a population of 10,000 people and its trade volume is estimated at about $5,000,000 a year. Of this about $120,000 goes to hard- ware lines. Three hardware stores and three chain stores featuring hardware lines, besides general merchandise and furniture stores compete for this busi- ness. Yet Lewis Brothers enjoy the farm trade of an area reaching 60 miles east to west and 40 miles north to south. “Bargain Days” and similar meth- eds have not played a part in the building of this firm’s successful rec- ord; nor has extravagent credit been the cause of it. They believe that all advertising should be conservative and convincingly in keeping with the con- ditions of the day. A major characteristic of the Lewis Brothers is their natural knack of mak- ink farmers like them. While they were formerly farmers, it does not necessarily follow that any hardware merchant who sincerely tries cannot acquire the knack. Friendliness; an m- telligent knowledge of farming condi- tions, kept refreshed at all times; fair dealing and conservatism to a reason- able degree are things that appeal to the farmer and make him trust and like a merchant. The first rule is probably the most important. Friendship is the founda- tion of all trade, but with farm trade it’s practically the whole building. The Lewis brothers are convinced that farm trade is the most personal trade in the world; that by and large the farmer feels personally about practi- cally anything, from a brand of chew- ing tobacco to the President of the United States. To-day the farmer is acutely inter- ested in price, and label. Lean years have given him plenty of time to think over what he wants and needs. In many ways he is a better buyer than ever before, and for this reason his hardware demands seem to be shifting slowly from low quality cheap goods to a staple quality. But his buying remains personal in the sense that he likes to list the seller as a personal friend, one on whom he can rely, with whom he can trade con- fidences and questions. To a townsman, a trip to town is nothing more than routine. But to the farmer it is likely to be a rather out- standing event; an occurrence that scicnsinteneelctenjititinesnyiaitndetener ei iN MICHiCGAN happens only once or twice a week, perhaps only twice a month. There- fore, when in town, a farmer naturally appreciates personal attention, a kindly word or two; an intelligent inquiry as to the how of crops, or his family, his livestock. These are his world, his theater of interest. Backed by personal experience at farming, the Lewis brothers take pains to fulfill these cravings. They make it clear that farmers are always welcome at their store, whether they do or do not buy. They avoid hurrying the cus- tomer out. Knowing that farm trade is a great question-asking trade, they take pains to answer the questions con- scientiously and straightforwardly, in simple language that is easily under- standable. When they don’t know the answer, they try to refer the asker to some tactful citizen qualified to answer. The range of farm questions is assuredly not limited to hardware lines. It em- braces innumerable lines and recom- mendations—investments, finance, real estate transactions, medical, dental and surgical services, veterinarian, advice as to seed, crops, orchards and live- stock, plumbing, building, trading. Straightforward, conscientious answers help along with the hardware business and in doing so give the answerer a powerful and perhaps too little appre- ciated prestige in the business and pro- fessional life of his town. Business is largely a matter of questions and an- swers. Good answers tend to turn away wrath; also to keep the cash reg- ister busy. Next, keep personally informed as to actual farming conditions in your ter- ritory. The Lewis brothers do so in several ways. They gather tips and trends from customers and country newspapers. Hardware is as good a barometer to farm trade as steel is to general trade. A newspaper item may tell that the farmers of Blackoak town- ship, let’s say, are going in for a home- beautifying contest. Maybe the coun- ty agricultural agent is instituting a drive for better barnyard equipment and livestock shelters. Perhaps the home demonstration agent is launching a drive for better kitchen equipment in farm homes of the country. All these ure opportunities for the hard- ware man. Just now. most of the country is be- coming home-garden ninded, just as it is tending towaids diversified crops. One-crop farming nas taken a beating. Over all the land, farm agents and field workers are exhorting subsistence standards for every farm. American farmers and their wives are striving to feed their families from home fields and gardens. They are canning more fruit, vegetables and meat than ever, and because of this they are using bet- ter canning equipment. The Lewis brothers have observed this trend and played to it with profit. They have increased their line of can- ning equipment and supplies. Their sale of pressure cookers has risen from practically nothing four years ago to a brisk and profitable sale — largely to farm trade. They have approximately tripled their sale of hand sealers. can- ning tinware, and incidentals. They have doubled their sale of oil stoves TRADESMAN and ranges to farm homes, largely be- cause they kept abreast of the pace to- wards home-canning and home stb- sistence generally. For introduction, of these articles, they depend primarily upon open display. They are convinced that open display helps farm trade as much as, possibly more than, it does town trade. The Lewis brothers play ip related selling to the end ot ‘increasing the spread of farm trade; to holding a de- pendable volume month in and month out, rather than centering the traffic in tvo nionths and treading a dead calm the other ten. They believe that re- lated selling was never more feasible than it is to-day. We all know that farm machinery and hardware gener- ally are going up. With complete sin- cerity and service-giving the Lewises remind their customers of this fact; remind the customer that he can save money by anticipating a certain need of the autumn or spring. Convenience is another great help to related selling. The farmer is easily reminded of the extra trouble and ex- penses that he will meet in an addition- al trip to town, and his failure to buy all the goods needed for a given job is frequently due to lack of informa- tion which the salesman can diplomat- ically supply. Intimate acquaintance with local and seasonal needs of their farm territory, gained at the store and out among the farms, has practically forced the Lewis Lewis brothers to increase their stock range from the approximate average of 9,000 different items to about 13,000. But the increase has yielded dividends; it is helping with an apparent volume increase of about 30 per cent. for the current year; it has warded off the en- croachment of the chain store; has con- tinually increased the number of farm customers and the frequency of farmer calls. Related selling, open display, and increase in stock range are all in tem- po with the rural times; are all a part of personal acquaintance with actual farm conditions in a given territory. So, for that matter, is a third sugges- tion in behalf of farm trade-building, offer a dependable quality of goods at a fair profit, which in turn, is another splendid way of making the farmer like you. Agriculture has been desperately sick. But it is getting better. Econ- omists tell us that the “farm dollar” has climbed from 44 cents to about 71. During the past 15 months the total farm income has increased about a bil- lion and a quarter dollars. The Gov- ernment continues to pour cash boun- ties into the farm areas at the rate of about $4,000,000 a business day. While the country has suffered a widespread and distressing drought this year, the experienced business man, like the ex- perienced farm economist, knows that volume of farm products has very little bearing on volume of farm profits; that a light crop is frequently the most prof- itable crop; that during recent years no happening other than drought or war has been able to lift crop prices to the level of manufactured goods. During recent months the Extension Service of the U. S. Department of Agriculture has been compiling a sur- August 22, 1934 vey of farm buying power in the Unit- ed States. While still incomplete, this survey tells first of all that farmers are buying hardware; that farm consump- tion of light hardware, machinery, plows and tools, household furnishings and utensils and repair materials — lumber, roofing paint, etc., is show- ing a volume increased during the past year from 15 to 150 per cent., depend- ing upon the section and the principal crops. The cotton states seem to be leading the caravan, with the corn- hog and wheat sections next in line. As well as this writer can interpret the survey, rural America generally (about 7,000,000 homesteads, 31,000,- 000 farm folks and 8,000,000 inhabitants of villages of 1,000 or under) as of March 1, 1934, was using between 18 and 20 per cent. more hardware com- modities than were consumed during 1932. In a general way, the Lewis brothers find these trends reflected in their own territory. They find that during the bad years farmers have become better buyers and better business men. By and large they are demanding values and certainly the better grade of farm- ers are learning that reputable quality involves reputable price. But neither their prevailing mood nor income level allows extravagance. Therefore the - Lewis brothers are betting on “stand- ard medium grade” as never before, allowing themselves conservative prof- it, giving the best they know in price, goods, personal service. And they continue to win. Beware of radical changes. Compared to town or city trade, farm trade is definitely conservative. The Lewis brothers feel this to be a general truth deserving specific appli- cation. While farm trade does not de- mand that the dealer be a stick-in-the- mud, it does require that he not be a professional faddist. Farm trade has lasting ideas in re- gard to decorum and order. It follows rather than leads. Many an item that is securely established with town trade remains a novelty with country trade. Any form of high pressure salesman- ship is absolutely taboo in the Lewis establishment. But the resource of open display, plus the fact of a town trade, helps to educate the latter to the ways of the former. Like any other trade, farm trade buys largely by the eyeful, and the evolution from what it sees to what it wants is fairly sure, even if slow. According to the Lewis brothers “Beware of radical changes” also ap- plies to location, building, store front, show windows and display plan. Some 30 years ago they chose what they be- lieve is a good location, built what they know is a good building, and they have stayed with it. “Lewis Brothers” is definitely a landmark of their town and of the countryside around it. Farm trade appreciates landmarks that have stability. It is highly sensi- tive to change and to strange faces or features. Although a farm customer is likely to travel six or a dozen blocks out of his way to deal with a personal friend, he is easiy thrown off trail by changes in locations, fronts, windows, (Continued on page 22) Bi LSE RR August 22, 1934 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek. First Vice-President—D, Mihlethaler, Harbor Beach. Second Vice-President—ClareR. Sperry, Port Huron. Secretary-Treasurer—Leon crans, Tecumseh, Manager—Jason E. Hammond, Lansing. F. Rosa- Quit Loss Leaders and Slow Sellers Your stock turn: It is generally ronceded that you must get from three to four turns per year or the sheriff will get you. Don’t keep any- thing from one to five years to find out that your customer won’t have it. What you think about the merchan- dise in your stock isn’t important— it’s what the customer thinks that counts, and she knows. The magazines have been coming to all towns and cities in the country, and the women read them, and know styles and fashions—There isn’t a man in this audience that can control one woman, let alone a whole town full of them. Let me suggest that you buy only from a few resources, and re-order your best sellers__ push the lines on which your records show have cus- tomer acceptance, and on which you can make a profit. Quit selling loss leaders. Get rid of your slow sellers. David Owens. President National Retail Dry Goods Association. believe me Floor Covering Demand Lags Retail sales of carpets and rugs are not keeping up with the demand for furniture in August promotions, ac- cording to reports reaching the whole- sale markets from various sections of the country, Furniture departments, especially in stores in the large cities in the East, are showing excellent sales results. Retail stocks of floor covering are low and manufacturers feel that there will be a pick-up in demand after Sept. 1. Small Canadian hooked rugs to retail from $1.25 to $3.50 have had an unusually good season, with many of the stores send- ing in reorders. —_+++__- Interest Keen in Net Cost Plan Widespread interest is shown in the experiment being launched by the As- sociated Merchandising Corporation in the interchange of merchandise sta- tistics of twenty member stores on a net, as well as a gross price basis. Leading department store executives, however, denied there would be any marked swing away from the cash discount system which has prevailed. Opinion in the manufacturing trades was somewhat divided, with some hailing the possibility of purchases be- ing made on a net basis and others seeing some unsettlement accruing. +++ Work-Shirt Prices Higher Advances of 25 to 50 cents a dozen were put into effect on work shirts this week by some houses, according to reports in the market. The rise was made in an attempt to bring prices nearer to cost, the trade claim- ing that on most lines quotations are still 50 cents per dozen beléw cost. The upward movement in price of ma- terials, such as chambrays, was also a factor. In addition, manufacturers are anxious to implant in the minds of buyers the idea that the Spring lines, to be ready around Sept. 15, will have to open at higher levels. ———_0 +. Spring Underwear Ready Sept. 1 Although a few large operators have made enquiries for prices and samples and, in one or two instances, have re- ceived tentative quotations, most lines of Spring underwear will not be ready before Sept. 1. Until the interest of buyers broadens, it was felt unwise to bring out the new ranges. At the same time, with a definite price rise scheduled, cotton having advanced so much, mills are anxious to have eco- nomic conditions clarified before tak- ing a chance on marking up quota- tions. —_—__e+ + Sheeting and Gingham Prices Up A shortening of discounts on wide sheetings and price advances in ging- hams are the main features of the cot- ton goods markets. The discounts on the 46-square sheetings were reduced approximately 5 per cent., while the gingham rises ranged from 4% to 4% cent. The Amoskeag Manufacturing Co. marked up its 19,000 gingham ranges cent, while Haywood, Mackay & Valentine made advances of 4 @% cent on several gingham numbers. Var- ious other advances of minor impor- tance were put through on several cot- ton goods items. ——»>2> Rules on Infants’ Wear Discount Advices that the NRA has decided that the “secret rebate” clause of the Infants and Children’s Wear Code does not prohibit quantity rebates has been sent to the National Retail Dry Goods Association by Irving C. Fox, Washington representative. The rul- ing is hailed in retail circles as of par- ticular importance, as supporting the retail stand on the quantity rebate question. Milaxwell Copelof, director of the Code Authority, withheld com- ment until the official ruling of the NRA reaches him. 2-2 Flat Glass Activity Increasing Manufacturing activities were better in the flat glass division of the indus- try during the week. In the general glassware section, production remained practically unchanged from the levels of the previous week. Few large buy- ers are said to be in the market at the moment and most plants are running on current orders. In the machine- made glassware market the best call has been centering on kitchen and pan- try items. The demand for bottles and containers continues steady. —__>-+-.__ Handbag Orders Show Gain Handbags are figuring prominently in the accessory orders which retailers are placing at the present time. Voi- ume has been steadily growing, with indications being that the Fall will be a notably active season. The current demand covers both afternoon and evening bags, with suedes receiving marked attention in better grade mer- chandise and grain leathers doing well in popular-price merchandise. Lines to retail at $1.95, $2.95 and $4.95 are most active. Shoe Output Still Exceeds 1933 Shoe production for the months of this year ran about 5 per cent. ahead of the corresponding pe- riod of 1933, according to estimates in the trade. The July figure was put at about 30,000,000 pairs, as against an estimate of 29,000,000 in the preceding month and a total of 33,749,000 in July of last year. For the January- July period of this year a total of about 217,000,G00 was estimated, as against a figure of 206,882,000 pairs for the corresponding months of 1933. The present month’s figure will fall substantially below the all-time record of August of last year, when 37,020,- 00 pairs were turned out. first seven —_~2+++___ Sponsoring Foreign Trade Although approval of the Cu- ban trade agreement is expected to be the only application of the President’s reciprocal tariff pow- ers until after the November elec- tions, preparatory work on trade agreements is being pushed ac- tively at the State Department in co-operation with interested ex- port and import executives. In order to mitigate opposition to reciprocal tariff concessions, those interested in stimulating for- eign trade are trying to work out one or two initial agreements that will do very little damage to vest- ed domestic interests, but will stimulate material expansion of both import and export trade. If successful, this plan will en- able sponsors of foreign trade ex- pansion to convince the public generally that tariff concessions wisely made will benefit and not hurt American business. Having proved their point by one or two practical demonstrations, they are hopeful that more rapid progress toward a general revival of for- eign trade can then be effected. Be tere ea Rail Pension Act Changes Seen Amendments to the railroad Pension and Retirement Act by Congress next session are fore- seen. Experts claim that the act is so crudely drawn that the Rail- road Retirement Board has found it necessary to prepare interpre- tations of several important pro- visions of the law. One of these interpretations, it is understood, involves the question whether or not the railroads can work an em- ploye after he has reached eixty- five years of age but not having completed thirty years of contin- uous service. Another conflict of opinion is presented on the ques- tion of the extent to which the board may take over existing pen- sion funds of the carriers. Clarification of these questions by the board is expected to be is:ued shortly. —_~2~-+_____. Avoid Difficulty on Delivery of Silver Administration concern over the task of bringing into Govern- ment possession all silver bullion coming within the silver nationali- zation order of Aug. 9 is indicated by the provision in Treasury reg- ulations allowing holders of silver to make delivery to mints or as- say offices by September | with- out filing reports relative to such silver. The Treasury is hopeful that through this relaxation in report- ing requirements the difficulty ex- perienced in rounding up all gold a year ago will be averted. Only after repeated threats of prosecu- tion to hoarders was the Govern- ment able to acquire control of the nation’s gold. The interim between now and Sept. | during which silver may be turned in without any questions being asked as to its origin, offi- cials believe, will be welcomed by many holders of silver. —_~2-.____ A new synthetic contact insecticide for flowers, vegetables, fruits, shrubs is said to be non-toxic to man, effec- tive against thrips, red spider, midge, certain aphids, other insects, to have a pleasant odor, to leave no visible res- idue. 25 YEARS A RECORD properties 320 Houseman Bldg. OUR SILVER ANNIVERSARY 1909<——— AUGUST ——> 1934. of successful operation of prompt payment of losses SAVING Policy holders from 25% to 871%4% on their INSURANCE PREMIUMS on dwelling and mercantile & FIRE and WINDSTORM INSURANCE % The GRAND RAPIDS Merchants Mutual Fire Insurance Co. Affiliated with the Michigan Retail Dry Goods Association Phone 95221 HOTEL DEPARTMENT Facing the Ogre of the Check-out Hour Los Angeles, August 18—It looks as though the free tourist camps in vari- ous sections of the country are doomed. Communities which supplied them finally discovered they were not attracting the right class of tourists to their midsts, but rather, to the contrary, were becoming he rendezvous of an undesirable class known as motor ho- bos, many of them with criminal tend- encies. While it is true that more people are spending their vacations en route and a very large percentage of them would never patronize regular hotels, on account of their inability to pay the regular hotel rates, most of them realize fully the necessity for moderate priced camping facilities and are willing to pay for them, As a nat- ural result there have been established a great many so-called “camps” by private enterprise, with reasonable conveniences, which are proving re- munerative. In my frequent week-end trips out here I have become familiar with a lot of these institutions, in a large degree attractive, and their pro- moters all seem to be pretty well satis- fied with results. They are much to be preferred to the ordinary “farm house” offerings which, at best, are not supplied with sanitary equipment, or under hygienic regulations. Here is one I heard at the breakfast club the other morning: Bill and Al were having an argument about money. Both agreed that the easiest thing in the world was to spend it. It was on the question of how to spend or how to save that they differed. Finally Bill declared: “You talk of economy and all that sort of thing and I’ll bet you don’t really even know what economy means.” “You bet your darned life, I do! Econonry is a way of spending money without getting any fun out of st.” For centuries it has been the custom of the Navajo Indians to burn down a “hogan” (cabin) in which a member of the family has died. Nobody ob- jected until Uncle Sam began to in- duce these native Americans to aban- don their huts and live in the white man’s type of abode. But just chang- ing homes doesn’t change Navajo na- ture it seems. Indian agents on the reservations complain that the noble redskins insist on burning down the frame houses provided by the Govern- ment, in which a death has occurred. Arson laws? Well, the aborigine wouldn’t know about them. Poor Un- cle Sam! He goes patiently along af ing to change human nature. He sel- dom succeeds, human nature being one of those elements which is seemingly law proof. But he never quits trying. He is the world long-distance cham- pion at the game of trying to make people do something they don’t want to do, and one must certainly admire his perseverance. California has an egg-grading law whereby the purchaser pays for just what he gets. If you want robin’s eggs, they are sold you at a certain market price, or, if your desires run toward. ostrich fruit, there is yet an- other schedule, somewhat advanced. They are practically sold by weight. At least they are by measure, which is a very good thing in its way, as there is a vast difference in the quan- tity supplied. Of course, when you order them from a bill of fare all legal regulations are off. The Hotel Men’s Mutual Benefit Association, with headquarters at Chi- cago, but with a membership from everywhere, including foreign coun- tries, recently celebrated its fifty-fifth MICHIGAN anniversary. Unlike many hotel organi- zations which flourish like the prover- bial green bay tree for awhile, and then slip, this particular association keeps on growing and scattering its benefactions among the craft. Quite frequently I receive letters from Michigan friends who tell me they keep in touch with my activities through the Tradesman, which they find on file in most hotels. Of course, it is gratifying to know of this kindly interest, but it goes far to prove that the journal which very charitably pub- lishes my stuff is read by commercial men very carefully, which ought to make it a valuable means of communi- cation between landlords and_ their possible patrons. I have noticed that its oldest advertisers among the hotel fraternity are still using it as an ad- vertising medium. As a certain manu- facturer of health foods continually as- serts, ‘“There’s a reason.” California druggists are staging an appeal to the legislature in an effort to prevent the five-and-ten stores from seliing pills and plasters. What if res- taurant operators should shy their cas- tor into the ring and object to drug stores purveying pancakes and postum? The ogre of the check-out hour in modern hotels still bobs up occasion- ally. There isn’t the faintest reason for worrying about it. Make a reduc- tion of 10 per cent. from the bill of the guest who checks out at 9 a.m. and there will be as great a rush at the cashier’s desk as there was at the rooming desk the night before. It has been worked satisfactorily in France for years and was originally introduced in the old Planters Hotel, St. Louis, successfully. The patrons who loudly cal! for rooms with bath on their ar- rival at the hotel will feel that they are earning easy breakfast money by an early check-out. Some hotel men are inclined to re- sent suggestions from guests. If they are of the constructive type they. should be encouraged. It is a very wise and much-traveled operator who knows everything about the hotel business. A word or two from the commercial trav- eler may put him in the way of im- proving his service to his satisfaction and accompanying financial advantage. Of course, there is always in evidence the individual who complains about everything, but I am not taking him into consideration. And yet there is is the useful “kicker.” I know a Mich- igan hotel man who is enjoying his de- clining years in comfort, with the satis- faction of knowi ing he will not be buried by the county, who for years employed an unknown representative who had no other duty than to mingle with his guests and report to the own- er everything offered by his patrons in the way of criticism. The guest was never embarrassed, but if the com- plaint was reasonable, action was taken, without ostentation, to remove the cause. The extraordinary safety records given out by the railroads show that the best way to escape sudden death in these perilous times is to ride con- tinuously on a train. Not so bad at that. Some of my most successful en- tertainers have been railroad employes and Pullman porters. Otis M. Harrison, who was manag- ing director of the Detroit- Leland aiter W. J. Chittenden, Jr., severed his connection with that institution, several years ago, has been made manager of the Adolphus Hotel, Dallas, Texas, by Ralph Hitz, president of the National Hotel Management Co. Mr. Harrison, who is still a young man, was born at Waco, Texas,, and his early hotel work was in hotels in and around Dal- las. In fact, in 1921 he was the young- est clerk at the Adolphus, of which he TRADESMAN is now manager. His record in Mich- igan was a brilliant one, and he was prominent in fraternity affairs. J. H. Pichler, resident manager of the Detroit Statler, who has just re- turned from a month’s vacation in Europe, had what might be termed, at least, an interesting experience while on the continent. He was a passenger on the last train to cross the Austrian border, for twenty-four hours after the Dolfuss assassination. Mr. Pichler, who had left Vienna two days previously, was on a train going from Salzburg to Munich when the conductor an- nounced the killing. Harold A. Sage, well known in Detroit and Michigan at large as a former Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager NMIORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager August 22, 1934 Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager ee THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President An Entire City Block of Hospitality Have You Seen Ow New ®@ Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Dantlin GRAND RAPIDS 750 ROOMS $2 UP ee . CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO 1ONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirabie. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. New Hotel Elkott STURGIS, MICH. 50 Baths a 50 Running Water uropean D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To August 22, 1934 MICHIGAN TRADESMAN \7 manager of Hotel Tuller, in that city, but who left there some time ago to take the management of an Eppley in- stitution at Fort Worth, Texas, has just been transferred to the Hotel Seel- bach, Louisville, Kentucky. Mr. and Mrs. R. H. Hawkins have leased Bunbury Inn., a resort hotel at the North end of Gull Lake, from Mrs. A. C. Barley, who has conducted same for the past seven years. J. M. McKEachran and A. U. Senecal have taken over Park Tavern, at Burt Lake, formerly operated by the late Frank Irish, who also owned the New Tavern, at Central Lake. H. W. Klare, former manager of Hotel Statler, Detroit, now of the gen- eral official staff of the Statler organi- zation, heads a committee which is to stage a testimonial banquet for the De- troit Tigers on Sept. 29. When Ward James, general manager of Hotels Windermere, is not busy with the affairs of the Chicago institu- tion, he goes out and scoops in a golf cup or something like that, and I notice he had made another record on a Chi- cago course. He was just like that when he was general manager of the Tuiler interests in Detroit, Portage Point Inn, Onekama, was opened this season with F. W. Brum- ett, former manager of the Peninsular Club, Grand Rapids, in charge. This property was managed last season by E. G. Foster, Donald Greenway and J. Laraway, jointly. During the days when lake transportation was at its height, the Inn was a most profitable and popular resort, and now with good roads and increased business generally, Mr. Brumett should make a satisfac- tory record. Here is the latest and a good one on an operator of a Midwest hotel. A stranger entered the hotel and pleaded poverty and extreme hunger, The hotel man gave him food, and, as the strang- er was about to depart, a $20 bill dropped from his handkerchief, which he seemed casually to have taken from his pocket. The proprietor got sore and deducted the price of the meal, returning change for the difference. The bill was found to be counterfeit, but nothing could be done about it for the reason that the stranger had made no attempt to pass it. Possibly the eyes of hotel and restau- rant men of the country have deceived them and the competition of drug store lunch counters, etc., is more apparent than real, but some of those who are in the business of selling food would be glad to have real figures in support of their contention. However, there can be no doubt that the business of this sort done outside of conventional eating places is steadly increasing, and it is eventually to become a mighty problem for the old timers. Perhaps education will help some, but an im- provement in restaurant service and a readjustment of the prices charged, seems to be one way of getting at the root of the thing. A writer in a hotel publication says that the drug store came into the field in the eating game because the hotel man didn’t think the sandwich trade was of sufficient impor- tance to even go to the troube of sup- plying a tasty article. Consequently the enterprising druggist saw the point and nailed the opportunity. There are still a few “legitimate” caterers who mix up a decoction of veal scraps, chicken skins and mayonnaise, which they foist on the public as chicken sandwiches, but while the drug store offerings may be somewhat more abbreviated, they run truer to form. : f Frank S, Verbeck. —_>+ > Honesty, like death, wins in the end. WILLIAM H. BARLOW Tender Tribute to His Career and Memory I have been asked to write a few words concerning the life of my de- ceased friend, William H. Barlow. It affords me real satisfaction to do this because his was that type of life, lived day by before his fellow day men, which was clean, honorable, and the very soul of integrity. William H. Barlow belonged to the firm of Barlow Bros., book binders, which numbered among its members the brothers of William H. Barlow— the late John Barlow and Heman G. Barlow. Both loved and respected in Grand Rapids William H. Barlow were wonderful men, business circles. SS Wiliam H. Barlow was the baby of the Barlow family, being the youngest, and thus came into the business much later than the other But it is not of this I wish but of William H. Barlow brothers. to write, himself. To those of us who shared his con- fidence, Wiliam H. Barlow was a mu- sician, a poet and a writer for years. He was a member of the Grand Rap- ids (Furniture City band, the symphony orchestra and a member of the Bards. It things that his life found its real expression. His was a kindly soul. He never spoke evil of anyone. He never fought local was in these for money or place, content to enjoy life and be the common things of happy. Of him it could be said as Christ said of Nathaniel, “Behold a man in whom there is no guile.’ That fits William H. Barlow’s life and the world is better for his having lived Peter W. Decker. ———_++--___ Manufacturing Matters (Continued from page 4) Lapeer—The Lapeer Tool & Man- ufacturing Co. has been organized ‘to manufacture tools, dies and casts wit. a capital stock of $30,000, of which $18,000 is paid in. Alma—American National Indus- tries, Inc., of Detroit, has acquired a controlling interest in the stock of the in it. the first of a proposed series of acquisitions in Michigan, Ohio, and New York, Alma company recently retooled its Alma plant for increased Alma Manufacturing Co. as Ilinois The production of its four-wheel-drive wits. Et is W. Ruggles, truck headed by Frank truck manufac- turer and former president of Republic Truck Co. veteran Kalamazoo — To facilitate their service and combine two units of their firm, the Young Rug Co. is moving into quarters in the Remington West This change will bring all the activities of the ing, rug-cleaning, rug-making equipment, manufacturing new Building, 326 Kalamazoo ave- nue, company—rug-mak- furniture cleaning, and retail sales into one shop and office The rug company has been at 213 East Frank street since 1910, and the retail division has been located at the Clark Furniture Co. Watts-Morehouse Manufacturing Corp., manufacturer of Jackson — The automotive accessories, has entered the field ready kitchenwares with a line which will be for delivery The several early in September. company has an- nounced representatives to handle the line. H. M. Demarest, New York City, covers the territory em- bracing New York and New Jersey, excepting New York City. Roy Price is handling the New York City terri- tory. C. Fred Austin, Detroit, is cov- ering Michigan and Ohio. E. A. Vandy, Chicago, has the Chicago and Milwaukee territory and William H. Maxwell, Philadelphia, represents the line in Eastern Pennsylvania. George W. Stallings, pany, is in charge of engineering and secretary of the com- sales. —_2~-~____ Pressure on Luxury Spending Higher prices for necessaries will tend to curtail purchasing power available for semi-luxuries and luxuries, marketing experts believe. This trend is likely to be all the more marked because the outlook for a further expansion of aggre- gate wage and salary payments over the next six or nine months is regarded as slim. At best, a re- covery of the losses registered in pay rolls during the current sum- mer recession is all that most ob- servers anticipate in this regard. The shifts in consumer purchas- ing are being watched carefully in some industries, with increased stress being placed upon lower- priced lines in planning manufac- turing schedules for the fall and winter trade. ——_+-»____ Third Quarter Profits Now that the third quarter is more than half elapsed, it appears that in many industries profits will be the smallest of any quarter this year. The decline in industrial activ- ity has been more than seasonal in many industries. The effect of this factor has been intensified by price reductions in the case of a number of manufactured prod- ucts. On the other hand, prices of raw materials and supplies have generally tended higher, and la- bor costs also are higher than a year ago in most instances. Since the third quarter of last year was fairly satisfactory from the profits viewpoint in many lines, comparisons for the present three months period may prove disappointing. _——_+ee Burden of Processing Taxes One of the incidental effects of the current ‘‘sellers’ market’’ in farm products is that processing taxes are to an increasing extent being passed on to ultimate con- sumers. This is the case especially as re- gards foodstuffs, where process- ing taxes in the past have been passed back to the farmers in many instances, or have been borne by the processors. The cotton processing tax ap- pears to be the only farm adjust- ment levy which may not be fully passed on to consumers in the coming year, but will largely re- main a burden on manufacturers. Pressure for its modification is likely to increase, therefore, par- ticularly in view of the strike issue currently before the industty. 7. Place in World Wheat Trade The United States will have lit- tle or no trouble in eventually re- gaining her position in the world wheat market, necessarily weak- ened this season by the drought, Department of Agriculture offi- cials indicate. Crop estimates bear out preva- lent rumors that this country will practically abandon her export wheat trade in 1935. This short- age is further emphasized by the drastic reduction of wheat brought on by the AAA’s crop adjustment programs. Officials continue to reassure interested industries, however, that the United States will easily resume her dominant position in world trade “‘as soon as condi- tions warrant.” —_~e-->__ Glass Trade Awaits Spurt Little fluctuation in either supply or demand developed in the glass trade during the week. September, however, is expected to bring an upward climb in both payrolls and production. Com- petition for the machine-made glass market, comprising glass ware for home, table and kitchen, is particularly keen at the present moment. Salesmen report that buyers in the Eastern mar- ket are contracting for a limited amount of such wares to be used chief- promotional lines. Little change has developed in plate glass, window glass or other flat-glass lines. ——_2-+___ Eight New Readers of the Tradesman The following new subscribers have Iv along been received during the past week. John W. Corrigan, Chelsea C. A. Price, Grand Rapids C. J. Dutmers, Grand Rapids J. B. Cleveland, Alma Nicholas Bardville, Mt. Pleasant H. Breidenstein, Mt. Pleasant Gerald Counseller, Shepard Hamilton Manufacturing Co., Hamilton. DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Fe Institute, Big Rapids. Michigan State Pharmaceutical Association. President—J. E. Mahar, Pontiac. -President—Duncan Weaver, Fenn- ville, First Vice President—Ben Peck, Kala- mazoo. Second Vice President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- b or. Secretary—Clare F. Allan, Wyandotte. Executive Committee—M. N. Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A. A. Sprague, Ithaca; Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville. Report of the Executive Committee, M.S. P. A. Seven regular and one special meet- ings were called this past year. I will give you just the high spots of the activities at these sessions in the order in which they were called. The first meeting was called June 29, 1933, at Hote] Hayes, Jackson. Full committee was present. J. M. Cie- chanowsky was elected chairman. In- vitations for the next convention were presented from Owosso, Detroit, Ben- ton Harbor and Pontiac. These were tabled for further consideration. Rec- ommendations made by the Resolu- tions Committee that necessary steps be taken to change the fiscal year of the M. S. P. A. to June 20 was voted upon and carried unanimously. Duncan Weaver and F. H. Taft were elected as delegates to the N. A. R. D. cenven- tion, with R. A. Turrel and Benjamin Peck as alternates. Nord Henry and Clare Allan were elected as delegates to the A. Ph. A. Convention, with Dun- can Weaver and Howard Hurd as alternates. A decision was made that until the finances of the M. S. P. A. are in better condition, each delegate was to go at his own expense. The question of Field Secretary was left to future executive meeting. The next meeting was held at Olds Hotel, Lansing, on July 17 with all members present. H. P. Brown, of the Great Lakes Transient Co., presented his proposal of holding the next con- vention on one of their Great Lakes cruisers. Thorough consideration to be given to this proposal and decision to be made at next meeting, which was to be called together with the Trav- elers at Pontiac, July 31. We next met in Pontiac July 31, at Roosevelt Hotel, all members present except President Weaver. A petition pleading for direct distribution of beer was rejected. It was the concensus of opinion that President Weaver appoint a committee of three to present to the Liquor Control Commission — the viewpoint of the druggists relative to rules and regulations under which dis- tilled liquors are to be sold. Decision was made that the 1934 convention be held in Pontiac June 26, 27 and 28. Matter of appointment of non-regis- tered man to Board of Pharmacy was discussed. Unfair advertising of Lee & Cady presented and protest made. MICHIGAN A special meeting was held on August 8 at Detroit in the Masonic Temple. Announcement was made that F. H. Taft, Leo J. LaCroix and Stewart Keller were to act as a com- mittee to confer with the Governor on the liquor matter. The committee later was enlarged by adding Clare Allan, Francis Drolet, Bruce Lambert and James W. Lyons. The next meeting was held at Hotel Olds, Lansing, January 8. A_ unani- mous decision was made that we rec- ommend to the Legislative Council that the Board of Pharmacy be paid $10 per diem, plus mileage. It was the opinion of the entire committee that the name of Frank Gillespie be recom- mended to the Governor of Michigan to succeed himself on the Board of Pharmacy. John Dargavel, Secretary of N. A. R. D., was invited to come to Lansing to address a mass meeting. A resolution was passed against the Tugwell bill. The President, Secre- tary and chairman of Executive Com- mittee were appointed as a committee to co-ordinate in the establishment of the Code Committee in Congressional Districts. On March 19 a meeting was held at Roosevelt Hotel, Pontiac. Tentative program was presented by Clare Allan. Francis Drolet was appointed as spe- cial representative of the M. S. P. A. to work out the difficulties of the liquor situation and that he be paid for his expenses when funds were available. The following resoution was adopted: That convention rules adopted June 7, 1928, be rescinded and that all monies collected from the year book advertis- ing, display space, registration or from any other source be turned over to the executive or convention committee of the M. S. P. A., who are to pay all bills and after all expenses are paid, all surplus to be turned over to the Treas- urer of the M. S. P. A. The sole ob- ject of this change is to eliminate the deficit we have had for years.” The next meeting was called at Ho- tel Olds, Lansing, April 16. All pres- ent except Ciechanowsky, who was absent on account of illness. Joseph Burniac was apointed as delegate to the A. Ph. A’ meeting, V. ©. Paas- kowski as alternate. A convention committee composed of J. M. Ciecha- nowsky, chairman, Leo LaCroix and James W .Lyons were appointed to take complete charge of producing the year book, solicit advertising and rais- ing funds, prizes, etc., for the conven- tion. Clare Allan to take charge of the speakers’ program. Registration was set at $3 for full convention or $1.50 per day. Secretary R. A. Turrel to act as Secretary-Treasurer of convention committee funds. The final and last meeting was held at Hotel Roosevelt, Pontiac, May 28. It was decided after the tentative pro- gram of the year book was presented that all advertisers who have taken a quarter page or more would be per- mitted to display merchandise in the lobby or where space was available at a minimum of $5 per display, said dis- play not to exceed five lineal feet. A proposal from the Liquor Control Commission relative to special distribu- tors presented did not interest the executive committee and no action was taken on the matter. A general dis- TRADESMAN cussion then followed pertaining to the coming convention, all kinks and wrinkles were ironed out. This, fellow members, covers the high spots of the activities of our exec- utive committee and with your kind indulgence, I want to add just this much more, that the personal contact with the officers and members of the present and past executives and chair- men of the various committees, the Pontiac Drug Club, under the lead- ership of James E. Mahar, the Pro- gram Committee headed by Clare Al- lan, Deck Look, chairman of the Leg- islative Committee who for years we have looked up to for keen advice on legislative matters, President Weaver, Secretary Turrel, as well as the drug- gists, the rtavelers, and the ladies auxil- iaries, as a whole, who have played no small part, has been a potent influ- ence in my seventeen years of more or less active service in the M. S. P. A. and, as a final gesture of appreciation of the faith you men have had in my ability to help serve you, I want to express to you, one and all, my sincere gratitude for your co-operation while serving. It has been an extreme pleas- ure. C. M. Ciecahnowsky, Chairman Executive Committee. —~++>___ “Subsistence” Manufacturing The rapid expansion in manu- facturing operations under the auspices of the Federal Surplus Relief Corporation and other Government agencies supplying emergency needs is being watched by many business men. That the Government effects real economies by making its own purchases in the primary markets, instead of buying finished prod- ucts, is generally doubted. When it comes to manufacturing, how- ever, there can be no question that private industry is better equipped 2 ‘es Grand Rapids MONOGRAM BRAND LINE OF PACKAGED DRUGS Sparkling and beautiful new modern packages, extra fine quality merchandise that will bring retail druggists a high rate of repeat business. Next time you need— Castor Oil, Aromatic Cascara, Bay Rum, Camphora Oil, Carbolic Acid, Cod Liver Oil, Ess. ee Glycerine & Rose Water, Milk of Magnesia, Mineral Oil, Oil of Citronella, Olive Oil, Paregoric, Peroxide, Rub- bing Alcohol, Mineral Oil, Spirits Camphor, Spirits Tur- pentine, Sweet Spirits Nitre, Tr. Arnica, Tr. Iodine, Witch Hazel, Alum, Bicarb. Soda, Blue Vitriol, Borax, Boric Acid, Copperas, Cream of Tartar, Epsom Salts, Flaxseed Meal, Fullers Earth, Henna Powder, Moth Balls, Mustard, Oxalic Acid, Potassium Permanganate, Rochelle Salts, Salicylic Acid, Salt Petre, Senna Leaves, Sodium Fluor- ide, Sulphur, White Hellebore, Whiting— BE SURE TO ORDER MONOGRAM BRAND! All put up in convenient sizes: Liquids in metal capped bottles, drys in sealed canisters with tin top and bot- tom. Specify Monogram Brand on your next order. aA Hazeltine & Perkins Drug Co. August 22, 1934 for economical production than any subsidized emergency system that could be devised. Moreover, Government relief orders at low quantity prices would greatly help industry in overcoming current inertia, it is contended. If, on the cther hand, it is not economy that the authorities want, but an extension of Presi- dent Roosevelt's yardstick prin- ciple to many lines of private in- dustry, the plan is held even more dangerous. The burden of relief outlays on the Treasury is great enough, it is pointed out, without additional and probably costly experimentation at the expense of efficient private industry. —_~2r2> > Banks Reassured Against Loss The Federal Housing Adminis- tration is endeavoring to make clear that lending institutions will be insured against 100 per cent. loss on home modernizing loans when such losses do not exceed 20 per cent. of loans outstanding. Following publication of the Administration's regulations deal- ing with the modernization credit plan, it had been indicated that there is considerable confusion among banks, corporations and home owners as to just how far the FHA would guarantee loans. Under the latest interpretation, a lending institution could have loans outstanding, for example, in the amount of $10,000 and should a default result of $2,000 representing a single loan the lender would be insured to the full amount of such loss. —~+~+-___ A new portable mechanical precooler for refrigerator car and miotor-truck shipments operates off present plant refrigerator systems, is said to precool a car in less than five hours. Michigan & 1. MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Ib. Boric, Povids or Xtal., Ib, Denatured, No. 5, gal ©9998 1 tbo ee Q998999HHO9 Cubeb, Po., Ib.___- 999 98 aw 999999 Q9 Ounce 222 14 75@15 Spee TRS: Witch Hazei, Yellow Lab., a 110 Beep es FLOWER Arnicgiibs) oo sone 50 Chamomile German: (ib; oo es 55 Roman, Ip, oo Saffron American, Ip, 50 Spanish, ozs, 2s FORMALDEHYDE, ae Pound 200 FULLER’S EARTH Powder 1b: oo GELATIN Found 2 5 GLUE Brok.) Broy Ube es 20 Groid: (Dark. Ib. toi 16 Whi. Flake, Ib.__ — White G’d., Ib._---__- 2 25 White AXX Hight, tb. _ Ribbon ee GLYCERINE Round: is oie aa UM Aloes, Barbadoes, so called, lb. gourds____ Powd. ip. 35 Aloes, Socotrine, Ib. owd. ip Arabic, first, Ibo Arabic, séc.. Ip... 50 Arabic, sorts, Ib. _____ 15 Arabic, Gran., 1b, | Arabic, Pid, Ibe seh 25 Asafoetida, Ibe ee 47 Asafoetida, Po., 75 Guaige) Ib 2 Guaiac, powd, __ Kino, Tb. ao Kino, powd., Myrrh, Ib. Myrrh, Pow.., Shellac, Orange, 35 Ground, Iv 35 Shellac, white ‘bone dr’d) Ib. 45 Tragacanth No. 1, bbls. No. 2, lbs Pow., lb Pound 2s. HOP: %4s Loose, Pressed, Ib.______ HYDROGEN Perens 7 00 Pound, gross 46 Ib. gross | ss if 00 14D Srosg 2 11 00 INDIGO Madras, Ib, 2. 2 00 INSECT POWDER Pure, ib) eo ee 31 LEAD ACETATE Stal bo oe a 17 Powd. and Gran._____-__.... 25 LICORICE Extracts, sticks, per box__ 1 50 oe Ib. 40 LEAVES Buchu, Ib., short Buchu, Ib. Sage, bulk, Ab) Seen eee 25 Sage, loose pressed, \s, Ib. Sage, ounces —9 0 Sage, P’d and Grd.____-- | Senna Alexandria, Ib. _____ 35 Tinnevella, Wb, 22 25 Powd!, Vb, 22005 25 Uva Ursi, ibe Se Uva Ursi, P’d.. Ib. LIME Chloride, med., dz. ~__-___. Chloride, large, OZ ses LYCOPODIUM Pound 2222 ee 45 Carb., %s, Carb., 7:8, Carb. Powd., 15 Oxide, Hea. Oxide, light, POUNG) | Scie es a 4 54 MERCURY Pound 22 1 50 88 ©© 8 QHH DQQHHDHHDA5DOHOHHHOHOHH9NHH99g bt at 8 898 89 nw QH999 OOHO9S9gd Q9 55 60 40 55 35 20 10 00 00 00 50 25 41 25 35 MORPHINE : Ounces) sicase ees @13 65 1 @14 40 Bulk, Powd. Select tbr 22 see 45 @ 50 No tf, i tT @ 225 NAPHTHALINE : Bals, lb. 08144@ 15 Flake, Ib. 08%@ 15 Pound: Seas ea @ 40 Powdered, ib 0 @ 50 NUX VOMICA Pounds) Sesser @ 2 Powdered, Ibs eo 15 @ 265 OIL ESSENTIAL Almond Bie) true; ozs. « 50 Bit., art., ozs, « 30 Sweet, true, lb._ 140 @ 2 00 Sweet, art., Ibs._ 15 20 Amber, (crude, Ib.-...-3 71. 40 Amber, rect., Ips 30 ¢ 00 Anise, Ib, 2204 00 « 60 Bay, Ibe ee 00 @ 4 25 Bergamot, Ib. 25 75 Cajeput, Ibs os 50 ¢ 00 Caraway S’d, lb... 50 00 Cassia, USP. 1b. __ D 2 60 Cedar eat ip 3 70 20 Cedar Leaf, Coml., Citronella, ib. DORR Re eco eco ee a o Cloves, Ip ae 715 @ 2 2 Croton, lbs. 00 60 Cubeb, Ib. 25 80 Erigeron, Ib. 7 ¢ 35 Eucaly tus, Ib, 85 20 Hennely 26 ee 225 @ 2 60 Hemlock, Pu., 170 ¢ 20 Hemlock Com., 100 @1 25 Juniper Ber., 3 00 @ 3 20 Junip’r W’d, “Yb. 150 « 75 Lav. Flow., Ib.-___ 450 « Lav. Gard.. 1 125 ¢ 50 Eemon lb) 2 2 00 40 Mustard, art., Orange, Sw., lb.__ Origanum, art., Pennyroyal, Ib. QO wm DOr CO a Ot AAOAAAAEE Peppermint, lb. to 25 OSG. Gri) fuels hu 50 Rose. Geran, ozs... 15 Rosemary Flowers, Ibe 1 00 50 Sandalwood POW UA) ol seed 8 00 60 We Tb) 22 4 50 75 Sassafras True, Ib. 40 Syn., lb. 40 Spearmint, 00 mansy Ipc Pee a 00 Thyme, Whi. 60 Wintergreen Leaf, true, 00 Birch, Ib. Syn, oo Wormseed, Ib. Wormwood, Ib, CUR rm POD CORED OO Rt ROOTED RHC REDO MOIR RID ROMO DHE bob OREO pe o S 99999 HHOOHOH HO 3sss Castor gal, 2 1 45 1 60 Cocoanut, Ib) 22 22% 35 Cod Liver, Norwegian, gal. 1 20 1 50 Cot: Seed, eal) 85 1 00 Hard ex., sal 1 55 1 65 Lard, No. Pica 1 25 1 40 Linseed, raw, 2 Linseed, boil., gal QQOHH9HH HHSHOHOQO99 oO Neatsfoot, extra, gal 80 1 00 Olive Malaga, gal. oo 250 3 00 Pure, gal. _ -- 6 5 00 Sperm, gal. ___ oo F 1 50 Tanner, gal, _ oo ao 90 Tar, gal, oe eee 50 65 Whale, gal 2 00 OPIUM Gum ozs. $1.40: ib... | Powder, ozs., $1.40; Ib.___ Gran., ozs., "$1.40; pe PARAFFINE Pound) 220 06%@ 15 PEPPER Black. grd:3 Ibe. se 25 @ 35 Red, erd., 45 55 White gerd ine ie 40 @ 45 PITCH BURGUNDY Pound.) oe 20 @~ 26 PETROLATUM Amber, Plain) ib: = = 2° @ 1 Amber, Carb., 14@ 19 Cream Whi., i @ 23 Lily White, Ib.______ a 20 @ 2 Snow White, ee 22 @ 27 PLASTER PARIS DENTAL Barrels eo @ 5 75 Hess. ib. 03%@ 08 POTASSA Caustic sts ihe. > 55 @ = &8 Digquor, 1b so @ 40 POTASSIUM Acetate: Ib, 2.52 Bicarbonate, lb. -_- Bichromate, Ib. Bromide. tbo 2-2 Carbonate, Ib. Chlorate : EXC beagles Eby) or ee Powd., lb Gran., lb. Iodide, lb. Permanganate, Ib. Prussiate Re@, fo 80 @ Meliow: Ib. 20s 50 @ QUASSIA CHIPS ROUne 2c ee 25 Powd! the 22222 es 35 QUININE OLS ee ee: @ 5 0Z. cans, Aconite, Powd., Alkamet, Ibo 2 Alkanet, Powd., Belladonna, Powd., Blood, Powd., oo oo _ a ' ' 1 ' wo ao Calamus, Powd., Elecampane, Ib. Gentian, Powd., Ibe Ginger, African, Powd., Ib. Ginger, Jamaica, Limed, lb. Ginger, Jamaica, Powd., lb. Goldenseal, Powd., Ib.....-. 1 Hellebore, White, Powd., lb. Indian Turnip, Powd,, 1b.-. Ipecac, Powd,, Ib._. eee Licorice, Ib. Licorice, Powd., Mandrake, Powd., pen Marshmallow, Cut., Ib.-.---- Marshmallow, Powd., Ib.--- Oris i. Orris, Powd:, 1b... HOS PAN ee Dp aoo SCUMNaAm-ao8 @ @ @ Rhubarb, Powd, Ib 92 @ Sarsaparilla (Honduras, cut)130 @ Sarsaparilla, Med., Cut, Ib. @ Squills, Powd., 1 @ Tumeric, Powd., @ Valerian, Powd., @ ‘psomi) eb so Glaubers Pump i 3 @ Gram Ibs coos 034%@ Nitre Xtal 10 @ Gran., 09 @ Rochelle, 7 @ Soda, lb. 02%@ Anise, lb, 40 @ Canary, Recleaned, Ib....... 10 @ Cardamon, Bleached, Tp @ Caraway, ‘Dutch, JD See 25 @ Celery, Tp) su ee ee 90 @ Colchicum, Powd., lb.--___- @ Coriander, Ib. ___ . i @ Fennel, Ib. 22 - @ € Flax, Whole, We 064%4@ Flax, Ground, pe 064%4@ Hemp, Recleaned, ibe ee 08 @ Lobelia, Powd:. Ib. 2s @ Mustard. BRiack Ib... 17%@ Mustard, White, |) ee 15 @ Poppy, Blue, Tp =. 207 @ Quince, ib --100 @ Rape ibs cues =. 10 @ Sabadilla, Powd., Ib._ —_ | SS a@ Sunflower, Ib. _______ = He @ Worm, Levant, Ib. _----___ @ Worm, Levant, Powe. .. @ SOAP Castile, Conti, White B @ @ 50 @ Ash Bicarbonate, Ib. Caustic, Co’l., Hyposulphite, Mm 2 Phosphate, Ib, Sulphite Sia 13 Dry, *Powd. i wou) EEG Silicate, Sol., gal eee ee 40 SULPHUR Hight, Ib, 222 04%@ SYRUP Rock Candy, Gals,__________ 70 @ TAR 36 Pints, dozen eo. @ Pints, dozen _ @ Quarts, dozen @ TURPENTINE Gallons oo a8 @ bo i toe 20 MICHIGAN GUIDE TO MARKET CHANGES The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. Each week we list items advancing and declining upon the market. By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the mar- ket. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying guide for everyone. A careful merchant watches the market and takes advantage from it. ADVANCED DECLINED Pop Corn Chocolate | Karo Syrup Brooms | AMMONIA BREAKFAST FOODS Blackberries Premio, No. 10_----__ 6 20 Little Bo Peep, med.__ 1 35 Kellogg's Brands : Little Bo Peep, ige.-_. 2 25 Corn Flakes, No. 136-- 2 26 Blue Berries Quaker, 32 oz._..____- 210 Corn Flakes, No. 124-. 2 26 Eagle, No, 10----__-__ 8 75 Pep, No, 224-0 2 20 Pep No. 250 _--------- 1 05 Cherries Krumbles, No. peas : . ert: No: 106 2 5 70 ss Bran Flakes, No. 624__ art, No. 2 in syrup__ 2 95 ee ete Bran Flakes. No, 650__ i Hart Special, 2-_-_-_ 1 20 7 es Rice Krispies, 6 0Z.-- sed Se 175 Rice Krispies, 1 0z.---- 1 10 ae No, 2 in pean Toe enn All Bran, 16 oz, ---—. 22) | eyraip. 2 25 All Bran, 10 0z. ------- 2 1 Sore YSpoeal, No. 2__ 1 35 All Bran, % 02. ------- 1 1¢ Royal, 6 0z., Royal 12 oz., 10 oz., 4 doz. in case__ 3 40 150z. 4doz.in case__ 5 00 25 oz., 4doz.in case__ § 40 30 oz., 2 doz. in case__ 6 50 5lb.. 1doz.in case__ 6 00 10 Ib., % doz. in case__ 5 75 BLEACHEP CLEANSER Lizzie, 16 0z., 12s_-__- 21 Linco Wash, "32 oz. 12s 2 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS b. bag Dry Lima Beans, 1001 ib 8 25 White H’d P. Beans__ 3 75 Split Peas, yell., 60 Ib. 3 10 Split Peas, gr’n, 60 lb. 6 10 Scotch Peas, 100 Ib.___ 7 00 BURNERS Queen Ann, No.1 ___-. 1 15 Queen Ann, No. 2 __--_ 1 2 White Flame, No. 1 and 2, doz.._-___---_ 2 25 BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross______-- 15 iXuffe Hag, 6 1-Ib. pane: 225s 6 Whole Wheat Fla., 24s 2 40 Whole Wheat Bjs., 24s 2 Wheat Krispies, 24s_. 2 40 Post Brands Grapenut Flakes, 24s-- 2 Grape-Nuts, 24s ------ Grape-Nuts, 50s ------ Instant Postum, No. 8 Instant Postum, No. 10 4 50 Postum Cereal, Nc 0-_ Post Toasties, 36s_.-. 2 26 Post Toasties, 24s___- Post Brank, PBF 24__ Post Bran, PBF 36-- 3 15 Sanka 6-1 tb... -_.- 2 57 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6_-. 8 00 White Swan Par., No.6 8 50 DOL Oo op OI OD rn a BROOMS Quaker, 5 sewed__--__ 7 00 Warehouse ----------- 7 25 Winner, 5 sewed____-- 5 50 Top. Notch 2 2 4 75 BRUSHES Scrub New Deal, dozen_-__ 85 Stove Shaker, dozen -----—. 90 Shoe Topcen, dozen ------ 90 BUTTER COLOR Hansen’s, 4 oz. bottles 2 40 Hansen's, 2 oz. bottles 1 60 CANDLES Electric Light, 40 lbs._ 12.1 Plumber, 40 ibs._---_-- 12.8 Paraftine, ta ________ Paraffine. 127s _____..___ 14% Wicking: 26 oe 40 Tudor, 6s, per box___- 30 CANNED FRUITS Apples Per Doz. Imperial, No. 10---_-- 5 00 Sweet Peas, No. 10-- 4 75 Apple Sauce Hart Noe. 2. 1 10 Hart, No. 10 5 25 Apricots Forest, No. 10_-----_ 9 00 Quaker, No. 10------ 8 75 Gibralter, No. 10_-__ 9 25 Gibralter, No. 2% __-- 2 25 Superior, No. 2%4____ 2 75 Supreme, No. 2%---- 3 10 Supreme, No. 2_---_- 2 25 Quaker, No. 2__---___ 210 Quaker, No, 2%_----- 2 80 Cherries—Royal Ann Supreme, No. 2% --__ 3 20 2 95 supreme, No. 2__---- 25 Gibralter; (No. 10. 00 Gibralter, No, 2%_--_ 2 75 Figs i Breakfast, No. 10: 12 00 erate Preserved, 5 OZ: elasg: 2 35 Supreme Kodota, No. 11 80 Fruit Salad Supreme, No. 10_-_-- 12 00 Quaker, No. 10_----- . 00 Supreme, No. Supreme, No. Supreme, No. Quaker, No. 2% --_-- 3 Goosberries Michigan, No. 10_---- 5 35 Grape Fruit Florida Gold, No. 5-- 5 00 Florida Gold, No, 2--- 1 45 Quaker, 8 oz.-__-_- 90 Quaker, 246 a 1 45 Grape Fruit Juice Florida Gold, No. 1_- Quaker, No. 1---_---. 90 Quaker, No, 5--_----- 4 50 Loganberries Premio, No. 10 - ---- 6 75 Peaches Forest, solid pack, Ne. 10: 10 Supreme, sliced, No.10 7 75 Supreme, halves, NO; 40 2s 7 75 Nile, sliced, No. 10_. 5 70 Premio, halves, No. 10 5 70 Quaker, sliced or halves, No. 10_----- 7 00 Gibralter, No. 214--_. 2 00 Supreme, sliced No. Ue re aaa eS 2 15 Supreme, halves, ING. (256 oe 2 25 Quaker, sliced or halves, No. 2%4----- 210 Quaker sliced or halves, No. 2---_--- 1 60 Pears Quaker, No. 10_----- 8 59 Quaker, Bartlett, No. PX FS Saas see 30 oe Bartlett, No. ae 95 Pineapple Juice Doles, Diamond Head, ee Se 45 Doles, aoe Dew, peel ie a es 15 Pineapple, Crushed Imperial, No. 10__-____ 0 Honey Dew, No. 234__ 2 40 Honey Dew, No, 2_-_-. 1 90 Quaker, No. 3% eee 35 Quaker, No, 2___.-_-- 1 80 Quaker, No. i ieee 110 TRADESMAN Pineapple, Sliced gatas Dew, sliced, Honey Dew, tid bits, d AD eo eee ennee Dew, No. 2%-- Honey Dew, No: 220 Honey Dew, No. 1__-- Ukelele Broken, No. 10 Rpt two © oe o Ukelele Broken, 2%__ 2 25 Ukelele Broken, No. 2 1 85 Quaker, Tid Bits, No. DO oe ee 8 25 Quaker, No. 10______-. 8 26 Quaker, No. 24% ---.. 2 3 Quaker, No. 2_-----_- 1 90 Quaker, No. 1.22.5) 1 05 Plums Ulikit, No. 10, 30% SYP 2 6 50 Supreme Egg, No, 2% 2 30 Supreme Egg, No. 2__ 1 70 Primo, No. 2, 40% Syrup ee 00 Prepared Prunes Supreme, No. 2%_--_- 2 35 Supreme, No. 2%, italian). 222 2 00 Raspberries, Black Imperial, No. 10 70 Premio, No. 10_- Hart, 8-ounce Raspberries, Red Premio, No. 10_--.---- 8 75 Daggett, No, 2_---____ 2 20 Strawberries Hunt, Superior, No, 2 2 35 CANNED FISH Clam Ch'der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced. No. % Finnan Haddie, 10 0z._ Clam Bouillon. 7 0z.-- Chicken Haddie, No. 1 Fish Flakes. smali___- Cod Fish Cake, 10 oz. Cove Oysters, 5 ©z.-- 35 ms DN WD LOIN wo = Lobster, No. 4 _------ 25 Shrimp, 1, wet... 45 Sard’s, %4 Oil, k’less__ 3 75 Sardines. 4 Oil, k'less Spi ceccnst oo a Salmon, Red Alaska__ Salmon, Med. Alaska_ Salmon, Pink, Alaska Sardines, Im. 4%, ea.613% Sardines, Cal. Tuna, % Van Camps, g07 ee ee 1 45 Tuna, 4s. Van Camps, Gog. So 1145 Tuna, 1s, Van Camps, Moz, 2. 3 45 Tuna, %s, Chicken Sea, ce 1 80 Tuna, % Bonita_--___ 1 25 CANNED MEAT Bacon, med, Beechnut 2 05 Bacon, lge., Beechnut 2 95 Beef, lge., Beechnut 3 30 Beef, med., Beechnut 2 00 Beef, No. 1, Roast Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. Beo-fsteak & Onions, s. eRe 2 2 3 2 Beef, No. 1, Corned_- : 80 1 1 2 1 Chiii Con Car., Deviled Ham, %48----- 1 35 Deviled Ham, s__. 2 #0 Potted Meat, 4 Libby 48 Potted Meat, % V.ibby_ 75 Potted Meat, % Qua... 65 Potted Ham, Gen. %-- Vienna Saus. No. %_-- 90 Baked Beans Campbells 48s __----_-- 2 35 CANNED VEGETABLES Hart Brand Asparagus Natural, No. 2_:..-_- 3 00 Tips & Cuts, No. 2_- 2 10 Baked Beans 1 Ib. Sace, 36s, cs.---__ 1 75 No. 2% Size, doz._--. 1 05 MO! 10 Sauce aces 4% Lima Beans Little aa No. 10_ 7 90 Baby. No. 2 Marcellus, No. 2- Marcellus, No, 10_----- 6 00 Red Kidney Beans NOs) 10:22 4 25 No. 2 90 String Beans Choice, Whole, No, 2-- 1 70 COL o NO. 20. 3 7 25 Cut, No. 2 1 Marcellus Cut, No. 10_ 6 00 Wax Beans Choice, ae. No, 2-- 1 70 cul, Noli) 0 i 2 Cut, No. - ce 1 35 Marcellus Cut, No. 10_ 5 50 Beets Extra Small, No, 2_--. 2 00 Hart Cut, No. 10__---- 4 50 Mart Cut, No. 2... 1 00 Marcel. Whole, No. 2% 1 35 liart Diced, No. 2... 90 Carrots Diced, No. 2 = 95 Diced, No. 10 ~------ 42 Corn Golden Ban., No.2 ~-- 1 35 Golden Ban., No. 1¢ _.10 00 Country Gen., No. 2_-- 1 20 Marcellus, No. 2------ 1 20 Fancy Brosby, No. 2-- 1 35 Fancy Crosby, No. 10-- 6 75 Whole Grain, 6 Ban- tam No. 2 Peas Little Dot, No. 2_---- 2 25 Sifted E. June, No.10 _ 9 50 Sifted E. June, No. 2__ 1 90 Marcel., Sw. W No. 2-1 50 Marcel., E. June, No. 2 1 45 Quaker, E. Ju., No, 10 8 00 Pumpki. No No No. No, No. 2 Spinach NO: 206) 2 2 25 NO. 20 1 80 Squash Boston, NO; 3) oe 1 35 Succotash Golden Bantam, No. 2_ 1 75 Hart, No. 2__ cae 5 Pride of Michigan___- 1 25 Tomatoes No. page of Mich., No, 2-. 1 10 CATSUP Naas, 14 0z.-.--.- doz. 1 40 Sniders, 8 0z.---- doz. 1 20 Sniders, 14 0z.__-_~ doz. 1 83 Quaker, 10 0z._---Doz. 1 23 Quaker, 14 0z._--- doz. 1 50 CHILI SAUCE Sniders. 8 oz. Sniders. 14 oz. poles ae 2 25 OYSTER COCKTAIL Sniders, 11 0Z.-....--. 2 00 CHEESE Roquerort - 26 70 Wisconsin Daisy —_--__ 15 Wisconsin Twin ____ 14% New York June, 1933___ 22 Sap Sasori 48 Mae 16 Michigan Flats ___--- 13% Michigan Daisies ______ 14 Wisconsin Longhorn __ 15 Imported Leyden ______ 27 1 lb. Limberger_________ 16 Imported Swiss __--.-._ 56 Kraft, Pimento Loaf___ 24 Kraft, American Loaf__ 22 Kraft, Brick Loaf______ 22 Kraft, Swiss Loaf______ 23 Kraft, Old End, Loaf __ 31 Kra¥Yt. Pimento, % Ib._ 1 60 Kraft, American, % Ib. 1 30 Kraft, Brick, % Ib.____ 1% Kraft, Limbur., % Ib._ 1 3! - Oyster C’s, shell, 1 lb._ August 22, 1934 CHEWING GUM Adams Black Jack-----_ 6b Adams Dentyne -~------ : Beeman’s Pepsin Beechnut Peppermint___ 63 Doublemint 66 l’eppermint, Wrigleys_. 66 Spearmint, Wrigleys—- 65 Juicy. Fruit 65 Wrigley’s P-K_-- - 65 Neaherry 2-252 65 CHOCOLATE Baker, Prem., 6 Ib. % 2 42 Baker, Pre., 6 lb. 3 0z. 2 55 German Sweet, 6 lb.4s 1 85 Little Dot Sweet Ate SOR ea 2 55 GIGARS Hemt. Chainpiong ___ 38 50 Webster Plaza __.--_ 75 00 Webster Golden Wed. 75 00 Websterettes __----__ 37 50 Cincoe 33 du Garcia Grand Babies_ 40 00 Bradstreets -........ 38 50 Oding |). 2 2 40 00 s R G Dun Boquet__-_- 75 0 Perfect Garcia Subl._ 95 ¢0 Kancho Corono_______ 31 50 INenwav Budwiser teaheue 2 20 00 Cocoanut Banner, 25 Ib, tins____ 19% snowdrift, 10 lb. tins_. 20 CLOTHES LINE Household, 50 ft...-_. 2 09 Cupples Cord —__ Joe 2 aN COFFEE ROASTED Lee & Cady 1 Ib. Package Ryco Boston Breakfast __.. 24% Breakfast Cup -_-.. 23% Competition 18 Di, Masonic 2 Morton House -.-..__ 32% Megrow 27% Quaker, in cartons____ 24% Quaker, in glass jars___ 29 Coffee Extracts M:. YY: per 10082. 5) 12 frank’s 50 pkgs a» & 25 Hummel'’s 50, 1 1b. pes 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 Cough Drops Xs. Smith: Brog 60 1 45 uden’s 2 1 45 Vick’s, 40/10c__-______ 2 40 COUPON BOOKS 50 Isconomic grade__ 2 50 100 Economic grade__ 4 50 200 Economic grade__20 00 1000 Economic grade__37 56 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Cracke bulk ie See eee 14 Saltine Soda Crackers, 1 tb, pkes.. 1 86 Saltine Soda Crackers, 2 AD. picea 3 26 Saltine Soda Crackers, 6% 02 pkee 90 Butter Crackers, bulk 13 Butter Crackers, 1 Ib._ 1 72 Butter Crackers, 2 Ib._ 3 12 Graham Crackers, bulk 14 Graham C's, 1 1b._____ 1 90 Graham C's, 2 Jb._____ 3 36 Graham C’s, 6% oz.___ 1 00 Junior Oyster C’s, blk. 13 1 84 Club Crackers________ 1 CREAM OF TARTAR 6 lb. boxes 35 ORIED FRUITS Apricots Evaporated, Ex Choice 4 HOice Soop es 29 Standard (0 oi 18% Ex. Fancy Moorpack___ Citron 6 Ib. box 31 v4 aye 2, et MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING SOAP Packages 11 of... 14 Junket Powder ______ 1 20 Am. Family, 100 box ; 95 Junket Tablets ______ 1 36 Beef Helland Herring BE. BOG 2 26 Top Steers & Heif.___. 11 Mixed. Kegs ...... Fels Naptha, 100 box__ 4 55 : Dates is Good Steers & Heif..___ 10 Milkers, kegs —~---_-___ Flake White, 10 box__ 3 00 Fancy 30@36 Imperial, 12s, pitted__ 1 75 Med. Steers & Heif.____ 08 Jap Rose, 100 box_____ 7 40 No. 1 Nibbs. 32 Imperial, 12s, regular_ 1 35 MARGARINE Com. Steers & Heif.____ 07 Fairy, 100 box_________ $95 °° iat area area ee imperial, 12s, 2 Ib... Wilson & Co.’s Brands Palm Olive, 144 box___ 6 20 Imperial, 12s, 1 1b._--_ Oleo Lake Herring Lava, 50 box__--____ 225 Choi Gunpowder ee 10 Veal % bbl., 100 Ibs.__________ Camay, 72 box____ 3 05 Olce -—-------__----_- 34 Centiticg Animal Fat DOD Se see ae EL P&G Nap Soap, 100@3 00 Figs Olea 09 Good ______ Sweetheart, 100 box___ 5 70 Ceylon Calif., 24-83, case__.__ 1 70 Medium: ciety 09 Grandpa Tar, 50 sm. __ 210 Pekoe, medium ________ 63 Mackerel Williams Barber Bar, 9s 50 MATCHES Tubs, 60 Count, fy. fat 6 00 Williams Mug, per doz. 48 English Breakfast Peaches Diamond, No. 5, 144___ 6 25 Lamb Pails, 10 Ib. Fancy fat 150 Lux Toilet, 50__--____ 3 Congou, medium 28 Evap. Choice __------ 13% Searchlight, 144 box-_ 6 25 Spring Lamb __________ 15 Congou, choice _____ 35@36 . Crescent, 144 ________ 506 Good? 13 Congou, fancy ______ 12@43 Diamond, No. 0_---_. 500 Medium at Eee Peel Pour 08 White Fish SPICES Lemon, Dr oataty Matches Med. Fancy, 100 Ib.__ 13 00 Whole Spices Oolo 4 0z., doz.-______-_ 110 Red Top, 5 gross case 5 25 Milkers, bbls. ________ 18 50 Allspice Jamaica____._ @24 Medium a : Orange, Drom Signal Tight, 5 gro, cs. 5 25 Mutton K K K K Norway___ ¥ 50 Cloves, Zanzibar______ @3b Ghoice 39 4 0z., dozen_______.110 Standard, 5 gro. cs.__ 4 00 8 Ibo pailss 140 Cassia, Canton ______ @%4 parce a Citron, Dromdary, Cut) Bunche 150 Cassia, 5c pkg., doz... @40 2 ‘ 4 0z., dozen___._____ 110 Boned, 10 lb. boxes__. 16 Ginger, Africa ____ Mixed, No. }... MUELLER’S peor Mixed, 10c pkgs., doz.. @65 TWINE Raisins Macaroni, 9 oz.________ oy “Yutmegs, 70@90 ______ @50 Cotton, 3 ply cone______ 0 Seeded, bulk -________ 1% Spaghetti, Son 2 2 10 Oi ns) eee 2 SHOE BLACKENING Jutinegs, 105-110 ____ @48 Cotton, 3 ply balls______ 40 Thompson’s S’dless blk. 74% Elbow Macaroni, 9 oz._ 2 , Butts 2 in 1, Paste, doz.____. 130 %*epper, Black ________ @23 Seeker s’dless bik.___- Ege Noodles, 6 oz. ____ 210 Shoulders BE. Z. Combination, dz. 1 30 ee 1% Egg Vermicelli, 6 oz.__ 2 7 Spareribs Dri-Foot, doz. -_____ 2 00 : VIN Quaker Seeded, 15 oz..8 Egg Alphabets, 6 oz... 210 Neck Bones _......... 04 Bixbys, doz. -_-.--___ 1 30 pon Ground in Bulk F.0.B. INEGAR ae Spaghetti, 24¢c, Trimmings 220 os 11 Shinola, doz._.__._._.. go Allspice, Jamaica ____ @18 Cia Grand Rapids 17 og oe 2 20 Cloves, Zanzbar ______ @28 Wain 40) eradne 18% California Prunes Yassia, Canton__ - @22 ite Wine, 40 grain 19% ao 25 Yb. boxes __@07 Ginger, Corkin _____ @17 White Wine, 80 grain 24% 80@ 90, 25 lb. boxes _-@07% STOVE POLISH Mustard =o ' @21 70@ 80, 25 Ib. boxes -_@08% NUTS PROVISIONS Blackne, per doz..___ 1 30 Mace Penang -______ @69 60@ 70, 25 lb. boxes __-@08% Whole Black Silk Liquid, doz. 130 Pepper, Black -__-__. @20 WICKING 50@ 60, 25 Ib. boxes __.@0934 Almonds, Peerless ____ 15% Barreled Pork Black Silk Paste, doz..1 25 Nutmegs —____________ @25 No. 9, pergross _ 80 40@ 50, 25 lb, boxes _.@10% Brazil, large __________ 14% Clear Back_____ 16 00@13 00 Enameline Paste, doz. 130 Pepper, White -______ @30 No.1, per gross ___.. 1 25 30@ 40, 251b. boxes __@11% Fancy Mixed _______ 15 Short Cut, Clear___. 1200 Enameline Liquid, doz. 1 30 Pepper, Cayenne _____ @26 No. 2, per gross _____._ 1 50 20@ 30, 25 Ib. boxes __@13 Filberts, Naples ______ 20 E. Z. Liquid, per dez._1 30 Paprika, Spanish -_-__ @36 No. 3, per gross _______ 2 30 18@ 24, 26 Ib. boxes __@15% Peanuts, vir. Roasted 091% Radium, per doz.______ 1 20 Peerless Ralls yas daa aa Peanuts, Jumbo ______ 10% Dry Salt Meats Rising Sun, per doz.___ 1 30 Rochester, No.2, doz.. 50 Pecans, 3, star__________ 25 DS Belles___-____ 20-25 10 654 Stove Enamel, dz._ 2 80 Seasoning Rochester, No. 3. doz. 2 0 Hominy Pecans, Jumbo __._____- 40 Vulcanol, No. 10, doz.130 Chili Powder, 1% 2. 62 Rayo, per doz._______ 75 Vearl, 100 Ib, sacke___. 3 5@ Pecans, Mammoth ______ Stovoil, per doz._______ 300 Celery Salt, 1% 0z.-_. 80 c Walnuts, Cal. ___-__ iio Lard : ie isn Eifeckory 22 eo Pure in tierces__-____- 09% 1 35 : Bulk Goods 6U lb. tubs ____ advance \%& 135 WOODENWARE Elb.Macaroni, 201b.bx. 1 38 50 lb. tubs ___-~ advance %4 SALT Ponelty, 316 oz._ 325 B Baskets Egy Noodle, 10 1b. box 1 25 20 lb. pails ___--advance % F. O. B. args Rapids Kitchen Bouquet...__ 492 ushels, Wide Band, Salted Peanuts 10 1b. pails ____.advance % Quaker, 24, 2 Ib._____ 95) Waural Leavea 0 oF wood handles_______ 2 60 Haney, No tis i. 10% 1b. pails _--.-advance 1 Quaker, 3-14 eee 120 wevioran tse g9 Market, drop handle 90 Pearl Barley 12—1 Ib. Cellop’e case_ 1 25 3 Ib. pails _____ advance 1 Quaker, Iodized, 24-2_ 1 35 Savory 1 os 8) 65 Market, single handle. 95 Compound, tierces 08% Med. No.1, a 2 80 | pneme 1 onl oils “9 Market, extra ________ 1 60 Compound, tubs ~_~--- 09 Med. No.1,’ 100 Ib. bK.__ 1 00 Tumeric, 1% 02.2.0... 35 oplint, Mag 8 50 Farmer Spec., /0 Ib... 1 00 ae ie Splint, medium _______ 7 50 Shelled Packers Meat, 50 Ib.__ 65 Splint, small __________ 6 50 Almonds, (60 39 Sausages Crushed Rock for ice, Lentlis Peanuts, Spanish, 125 cream, 100 Ib., each 83 STARCH Churns Chit) 10 lb. bags oe ei a Th Butter Salt, 280 Ib. bbl. 4 00 Corn Barrel, 5 gal., each____ 2 40 Bilberts: ——-- Block, 50 Ib.__-_____-__ 40 Kingsford, 24/1 235 Barrel, 10 gal., each___ 2 55 Pecans, Salted 52 rk Baker Salt, 280 lb. bbl 3 80 Powd., bags. per 100__ 395 %to6 gal., per ca 16 Tapioca Walnut, California ____ 52 Tongue, Jellied __----__ . 6, 10 1b., per bale_____. 93 Argo, 24, 1 ib. pkgs... 1 55 Pearl, 100 lb. sacks__-_ 7% licudchicese (2 0 ae 13 20, 3 1b., per bale___.-10 Gream, 24-1 2 20 Pails Minute, 8 oz., 3 doz. ‘. 2 28 Ib. bogs, table---_ 45 10 qt. Galvanzed ______ 2 60 Dromedary Instant --- 12 qt. Galvanized cS 85 RNS ee eames ae ; None Such, 4 doz._____ 6 20 Smoked Meats Gloss a Gaianined ----- 3 10 Jiffy Punch Quaker, 3 doz. case___ 2.65 Hams, Cert., 14-16 Ib.__ 21 Aveo, 241 Ib. pkes. 265 6a: in Goin oe 3 doz. Carton__---___-- 425 Yo Ho, Kegs, wet, lb. 16%, Hams, Cert., Skinned i Argo, 12 3 Ib. pkgs... 3 26 qa im Dairy. 2 4 00 Assorted flavors. 16-18 Yb. __--_-__-___ @21 Argo, 8, 5 Ib. pkgs.____ 2 <6 ae oe beef ox Ser Gloss, 48, 1s____ 11% Traps es 3 -----—-—- lastic, 16 pkgs.______ . EVAPORATED MILK Quaker, 24 3% oz os. 187 California Hams ———_- or Tiger, 50 Ibe. 282 Mouse: Wood, 4 holes. 60 Quaker, Tall, 10% oz.. 2 85 Quaker, 24 74% sh ce. 365 Licnic Boiled Hams__-_@16 1 (ODIZED ae me wood, 6 holes__ 70 Quaker, Baby, 4 doz.__ 1 43 Oui 2 1G oe "3 49 Boiled Hams -__-____ @ : ree ies 5 holes__ 65 geet, ouon. 6 or 5 Bian ‘Life, 12 22 02. os. 3 45 we aie one G Sy UE Hel soe -1 = Carnation, Tall, 4 doz. . Sone acon erg, CVA at a a 2 SC eee ee ee Carnation, Baby, 4 az. 1 43 1 gal, glass, each____ 1 30 a vt ses SYRUP Mouse, spring. 20 Oatman’s D’dee, Tall _ 2 95 RCgeRD SS Corn Oatman’' 3 D’dee, Baby ; 48 OLIVES—Stuffed Seef TA oa nea coraicaes Blue Karo, No. 1%__ 2 41 Bet ral, 295 Quaker, 24 2% oz. cs. 187 Boneless. rump-_—_- @19 00 aa a Blue Karo, No. 5, 1 dz. 3 37 Tubs Pet, Baby, 4 dozen_-_ 145 Quaker, 24 4 oz. cs... 2 75 3lue Karo, No. 10-___ 3 21. Large Galvanized_____ 26 Borden's, Tall, 4 doz. 295 Quaker, 24 5 oz. cs._. 3 55 i Red Karo, No. 1%____ 2 68 Medium Galvanized___ 7 73 Borden's, Baby, 4 doz. 148 Quaker, 24 714 oz. cs. 4 55 Liver Red Karo, No, 5, 1 dz. 366 Small Galvanized _____ 73 Quaker, 24 10 oz. cs. 5 95 Beer ----------------__-- 10 ‘ee Run’g, 32, 26 oz._ 2 4) Red Karo, No. 10_____ 3 53 a eis Quaker, 12 32 oz. cs.-_ 7 88 Calf --------------------. 35 Wive case lots_______-- 2 30 FRU! ‘ 2 lodized, (i aG OZ... = 2 4) 2 1 Gallon glass, each__ 2 10 sit pce ae q 2 Imit. Maple Flavor ae Washboards : Ball Mason Orange, No. 1%, 2 dz._ 2 87 irae Site Sa 5 50 F.O. B. Grand Rapids PARIS GREEN Orange, No, 3, 20 cans 4 34 Ghee ae ee 6 25 a8 se a - RICE BORAX Double eee : S Song es an RE Ss = SS ee ak oe ae i and te po Taney Ge BO ee eee 8S Kamut ver eat 1 0 Northern Geis Mason Can Tops, gro. 2 55 ae 48,10 oz, packages... 440 Kanuck, 5 gal. can... 475 Universal | aa SGe a ib packaees == 2/00 Cie Gs a ee ee te See ey me FRUIT CAN RUBBERS PICKLES Grape Jue Presto Red Lip, 2 gro. : ais wate Pech case-_ 4 40 193, Bee Bowls . Carton oo 8 > eleh, 12 pint case... 2 25 <<. ° sUeter ______ 5 Presto White Lip, 2 Sweet Small Postma Biscur: Go. Boe ee ee tee ag Welch. 26-408 case 2 ag 15 Butter 9749 gro. carton_____------ 83 ZL, and C, 7 oz., doz.__ 92% ‘rolls, percase ___.._ 2 10 a toe 18s, box. 1 : : 7¢ in, Butter | 48 00 Paw Paw, quarts, doz. 2 80 12 rolls, percase _-__-_ 1 39 on Ami Cake, 18s____ 1 65 Jim. Butter 62 2 25 00 : 18 cartons, per case ___ 2 35 HUG oe GELATINE 12 cartons, per case ___ 1 57 a tes ap Say 8/5_- = be mou-o, 6 doz : ae Dill Picl:les Climisline 4 aon 3 60 COOKING OIL WRAPPING PAPER Minute, 3 doz.__------- Gal., 40 to Tin, doz.___ 8 20 Grand 100, 5c 3 50 Mazola Butchers D F ORS Knox’s, 1 dozen_-_--- 225 32 oz. Glass Thrown___ 1 50 Ge ane calle 250. Pints,.2 doz 410 Kraft caer eae Jelsert, 3 doz...-_----- 1 40 ae Aer Quarts, 1 doz $60 icc. Fuge ee nee SALERATUS Snowboy, 12 large ..-. 1 80 Halt Gali a eo SEAEC | Scripe. oy PIPES Arm and Hammer 24s_ 150 Gold Dust, 12 lar -_ 1 80 one | der 6 HONEY Cob. 3 doz. in bx. 1 00@1 20 La France Laun 4 dz. 3 65 Lake Shore 1 Ib. doz__ 1 90 : Lux Flakes, 50 small__ 4 80 : Lux Flakes, 20 large__ 4 55 YEAST CAKE Old Dutch CGlean., 4 dz. : 40 ee eanec ven é Bh See 2 70 JELLY AND PRESERVES PLAYING CARDS SAL SODA __ Octagon, 968 __________ ABLI UCES —__ Sunlight, 3 doz, _______ 2 70 Pure, 30 Ib. pails__-... 2 fe Blue Ribbon, per doz. 4 50 Ge ares ap = o 1 35 oe pe ---— oe ae 5 a oon Se 1 = Imitation, 30 Ib. pails_1 icycle, per doz._----- 4 <0 Granulated, 18- ; ; 5 : re : fare aoe ae aus Pure Pres., 16 0z., dz... 1 80 co per doz.-__. 2 25 packages —____----- 1 10 Spotless Cleanser, 48, oa Foe want a : . Yeast Foam, 1% doz.._ 1 35 12 oz. Apple Jelly, dz. “95 Dan Cotas ator a er pe pcenn aa Be 33 ck Bat Aelig., . 1-60 Sani Flush, 1 doz... 2 25 Tobasco, small___——_—- 3 75 1 ox. Cranberry Jelly, dz 90 Bali cia = 7 20 A wre | ete | ¥SAST—COMPRESSED POP CORN CoD FISH or oC a oe at ana Pi ae eee 2 85 Fleischmann, per doz._-_ 20 ELLY LASSES Sure Pop, 25 Ib. bags 1 45 Be eee epee i ae eer ea Teg hi ga ae Red Star, er doz... = 26 h PIE THI wer dee 25 Yellow, 35 Ib. bags-- 240 Bob White, 1 Ib. pure 25 Wyandot. Cleaner, Wate Caper son 3 30 Star, p : a eae 22 Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M. A. Mittleman, Detroit. Vice-President—Arthur Allen, Grand Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. ee Harriman, Lan- sing. Vice-President — Fred Nedwick, Sag- inaw. sere nent: Bicnant Schmidt, Hills- e. Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Dpids, _Sec’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Easy Business Is Gone Forever Retail getting tougher and tougher with every day’s passing. Merchants sighing for the “sood old cays” find out that in the stark reality of modern day merchan- dising, easy shoe selling is gone for- ever. Many merchants who have been through the economic battles of the past five years sigh for the peace that comes with prosperity still around the corner. Some mentally exhausted men in business, beaten by the adversities of the depression, hope for a peace of mind but there is no such thing in sight. Life is infinitely more compli- cated and business is even more com- plicated than life itself. This is not a doleful dirge but a glimipse at the very truth that business must command the best of brains plus the constant attention of the man who would suceeed. All these comments are the outcome of a study of men’s shoes. A man who had spent a lifetime in women’s shoes found the going too fast for his hiking and seriously considered embarking in the men’s shoe business because that at least ran at a slower pace. But not to- day—for a change has come in men’s shoes as it had already come in wom- en’s shoes and those numbers that were considered staples, good year in and out, are now as seasonal and _ perish- able as women’s shoes. Each season’s shoes for men cannot rest on the suc- cess of last year’s pattern, material and price, but must contain new fea- tures and possibly new last treat- ments—but certainly new colors and finishes in leather. No line of shoes stands still, for constant change is de- manded by the ultimate customer. shoe business is When a store must woo the custom- er with new style and design each sea- son, it faces the problem of looking at every sale of every pair of shoes as an opjective of the best buying, the best planning, the best merchandising and the best shoe fitting possible. Such alertness in merchandising of men’s shoes is perhaps made two-fold in children’s shoes and fourfold in women’s shoes. The race quickens. Loss of profit, loss of patronage and even the loss of business life itself comes through the spirit of being satis- fied with what has been done in the past. There is even style to-day in work shoes. The introduction of colored stitching on the uppers, plus new shapely foreparts has changed the old “bread and butter’ work shoe into something quite as useful for the job and far more attractive. Believe it or MICHIGAN not, some of our work shoes are now so smartly finished that college boys have bought them as knockabout shoes and brag about their stability. The introduction of suede leathers in men’s shoes nearly ten years ago, when a leather merchant in Boston experimented with reverse calf, has progressed to the point where heavy suedes are now the high style possi- bility of the present and the volume shoe of the future. All this restless progress puts a pre- mium on alertness. Never has the shoe business had so many interesting side- lights. The problem, of course, is how to harness all this diversity to the prac- tical machinery of turn-over. Quick turn-over is the basis of the new deal in business. Every shoe, in every line, on the shelves must be watched every day. The store that depended upon clearance periods to give it a traffic of customers and volume of business is discovering that two clearance periods a year destroys all possibilities of prof- it—even though the clearance sale has been sweetened with many new num- bers bought especially for “the bally- hoo” season. Clearance must be daily, weekly, monthly, so that the goods on hand will always be fresh, salable and attractive to the public. We have contributed our part in speeding up the thinking of the trade by putting “the bee or emphasis” on Aug. 15 as the first national showing of Fall shoes to the public. No longer can a merchant wait until he is good and ready for the race. He must be on his toes to run for the money when the public is ‘in the money.” If the early money of the season is the easiest to get, he must fight the public for every unwilling dollar so that he can divert it from something else into the pur- chase of a pair of shoes. Many new men are coming into this business of ours who understand that the business isn’t a game or a social exchange of pleasantries but a serious battle for a share of the public’s pur- chasing power. In closing, remember this, in 1929 we had a total business in this country of around 83 billion dollars. To-day the total business represents 34 billion dollars. We have as many stores in business to-day as we had in 1929 but competition alone for the lessened vol- ume of dollars makes every business a hard business and retailing of shoes is no exception to the rule—Boot and Shoe Recorder. > ++ Do the Farmers Like You? (Continued from page 14) etc. He likes to know where he is go- ing before he starts. Therefore the Lewis brothers cherish their landmark resources, choose what they believe to be a good front and a good display layout and stay with it, even as stocks turn over and as new replaces old. They know that farm trade is vastly easier to scare away than it is to recruit. The Lewis brothers are proud of their farm trade. They know it to be primarily a loyal trade, a cash trade, a discerning trade, and a friendship trade. It didn’t come to them overnight or by miracle. They have spent a generation’s span of hard work in building it up.— Hardware Age. TRADESMAN Price Index at New Peak While the general level of wholesale commodity prices last week reached the highest point since October, 1930, chiefly be- cause cf the rise in food prices, mail order houses announced that retail prices in their fall and win- ter catalogues would be lower than last spring. In some instances they will be even lower than in the fall of 1933. Since mail order cataogue quo- tations usually determine retail price levels in many localities, the conflicting price trends thus indi- cated are likely to continue for some time. They will be reflected in increasing pressure on industry to lower operating costs, and will doubtless react unfavorably on profit margins of manufacturers. Low retail prices, on the other hand, will help to sustain the vol- ume of sales of consumer goods. eS Farm Income Above 1933 Current calculations confirm the view that farm income this year will be substantially higher than last year, as a result of high- er prices for farm products and Government benefit payments. Using Government estimates of the quantity production and either recent or average prices, the Standard Statistics Co. arrives at an e:timated farm income for 1934 of $8,250,000,000. This figure includes the bonus, benefit and relief payments already made to the agricultural population and August 22, 1934 those in prospect for the rest of the year. This estimate represents an in- crease of 29.3 per cent. in farm income as compared with 1933. It is 61 per cent. greater than farm income of 1932, and even exceeds the figure for 1931 by 20 per cent. ——~te. Copper Price Differential While copper producers in this country continue to talk of a fur- ther advance in the price of the red metal, its European price dipped to a new low for the year of 7.15c per pound yesterday. The differential between the do- mestic and the world price is thus almost 2c per pound now. Further restriction of copper imports by Germany and expan- sion of output by foreign produc- ers explain the weakness abroad. Stocks of the red metal on hand increased by 5,500 tons outside of North and South America in July, while they declined 16,000 tons during the month in the western hemisphere. The code and the tariff have thus far effectively protected the American market from the de- cline in copper prices which has occurred in Europe as a result of dumping of metal there from all over the world. ——__-e—____ A combination gasoline pump and display case is now offered. The pump, above -the illuminated case, registers the exact amount and cost of gasoline delivered at each sale. DETROIT depression proof (ee EENANCEAEL CONDITION ES EWEN SERONGCER IHAN BEFORE IHE DEPRESSION — WE HAVE MAINTAINED OUR DIWIEIDEND RATE OE NOE HESS THAN 33% MICHIGRA SHOE DEALERS MUTUAL FIRE INSURAACE COMPRAY EAN SING MUTUAL BUILDING GRAND RAPEDS “er Ee LER August 22, 1934 MICHIGAN TRADESMAN 23 OUT AROUND (Continued from page 9) though he is 72 years old, he is grow- ing old gracefully. He still lives in the same house he erected and fur- nished before he was married about 55 years ago. Mr. Moore has had the good fortune to raise four children— two sons and two daughters. The elder son is a practicing physician in Grand Rapids, where he is rapidly acquiring a high rating among men of his profes- sion. Greenville, Aug. 16—I understand that a special booster campaign is to be put on for Grand Rapids, but I never remember a time when the Michigan Tradesman ceased to boost for that city and Michigan as well. I believe no finer thing could be incorporated into the campaign than an educational feature pointing out to residents of Grand Rapids the tremendous advan- tages which would accrue from trading with local independent merchants. I have recently heard of a little city down East which formerly had all of the attributes of a prosperous com- munity as well as favored location in God’s country. To-day this little gem of American industry and pride ts a wreck. No money can be collected. The suction pump has cleaned the town. The orange has been sucked dry and practically every pathetic dollar which now appears in the impov- erished community is promptly whisked away. to help enrich strangers who, perhaps, only know the place by some number in a list of far flung in- vestments. I often think of a valley in France which scientists state was, in prehis- toric times, inhabited continuously for some ten thousand years. The vasi number of hearths which have been un- earthed bear mute testimony to the fact that even in those primitive days life centered around the fireside. The local profits of energy and in- dustry are to-day even more necessary in order to maintain our homes on the American scale of living. This little city down East which I referred to, has met a more or less common fate. As I visualize the town it scarcely seems as though anyone could be stony hearted enough to wish that even an unfortunate and con- demned human wretch should pass the closing moments of a misspent life in such a mournful place. I have often wondered why this chain store craze did not start in 1910 instead of 1920. In 1910 we had autos and good roads which were necessary to the chain store, but the splendor of this cataclysmic effulgence was saved to shower its blessings on America at a later date. If it had come in 1910 the injustice of the situation would have been corrected long ago. The ruin of many factories which were sub- jected to arrogance has had no small influence on the change that is now on the way. It was about 1920 when the first of the absentee owned units began to ap- pear, apparently spying out the land and shortly after the hordes of chain stores were unleashed and America was shattered as though the gable end of hades had blown out. The ruthless and devastating rush of the chains can well be likened to spectacular dash of land grabbers into the Cherokee strip. This whole movement, along with plenty of other wrong conditions, gave birth to the New Deal. It would be impossible to correct everything at once and many miistakes will be made, but when these new laws become ad- ministrative, the banners of the New Deal will be seen coming over the hills and across the plains bringing to Amer- ica a new prosperity and a far greater portion of protection and Sap e for all. G. L. Clark. In his Onaway department last week, Will B. Gregg mentioned a call he had received from William C. Wells, who forty or fifty years ago was on the road for the old wholesale grocery house of W. J. Gould & Co., Detroit. Having an indistinct recollection of having met Mr. Wells in the early days of the Tradesman, I dropped him a line, receiving the following interest- ing reply: Spring Lake, Aug. 18—Thank you for the enjoyable retrospect concern- ing the old-time grocery firm of W. J. Gould & Co., Detroit. David D. Cady, later of Lee & Cady, and E.. Telfer, were our mutual friends and of both memories are most pleasant. Browsing about through Northern Michigan recently, now and again try- ing to locate old winding trails through virgin timber, then paved with pine needles, which I used to negotiate in buckboards, powered by a pair of mus- tang ponies, hired from erstwhile livery stables, I stopped at the Information Bureau at Onaway, meeting Will B. Gregg. We pioneered Onaway all over again as the privilege of patriarchs per- mits, when he happened to mention Luther, a town I personally discovered back in the tall timber days of the eighties. That broke the ice precipi- tately. Together with a man named Barney Curtis, merchants of that town who fattened my order books many a trip until the good old concern of Wil- son, Luther & Wilson went down un- der the weight of accommodation en- dorsements for a Detroit concern. It was a most enjoyable hour we ex- pended re- living the lumbering era and I would say, “While on the way, see Mr. Gregg, at Onaway,” for local infor- mation in detail, past and present, is at his tongue’s end with frank and gra- cious courtesy. In 1900 I estabished the Iroquois Cigar Co., at Flint, and carried adver- tising space in the Tradesman through- out my connection with it. Mrs. Wells and I are now living i in summer on the East shore of Spring Lake, a mile North of Welch’s cross- ing, and would be glad indeed to see you at any time. In the winter we live live at Maxim Point, St. Petersburg, Florida. William C. Wells. Thirty-five years ago A. E. Brooks, the retired candy manufacturer was in- strumental in an annual reunion of old settlers at North Or- ange, Mass. He has missed attending these annual gatherings in the past thirty-five years only four times. This years’ affair was held Aug. 8. The Orange Enterprise and Journal thus refers to Mr. Brooks in its report of the re-union: establishing Conspicuous among the older gener- ation was a venerable genetleman from Grand Rapids, Mich., A. E. Brooks, who will be 92 years old the 16th of this month. These reunions do not seem complete when Mr. Brooks is not present and it is interesting to know that he has missed only four since they were started 35 years ago. It was he who was instrumental in starting these annual affairs and he has done much to provide for their con- tinuation. Illness made it impossible for him to attend last year’s affair but he is now in his customary health and was about Goddark park as in the past, shaking hands with old friends and en- tering into the spirit of the occasion. A week later the same newspaper pubished a biography of Mr. Brooks, the first paragraph of which is as fol- lows: Most people who reach the age of 92 celebrate the event by sitting in a comfortable chair while friends and rel- atives surround and take charge of pro- ceedings. Not so with A. E. Brooks, however, who will reach that rather advanced milestone to-day. He will be in the center of admiring friends and relatives but there will be just as much radiation of energy irom him as _ to- wards him. He came on from his home in Grand Rapids, Mich., last week to be amid the scenes which are dear to him and where each summer for ap- proximately a half century he has re- turned to. be present at the several old home day reunions in this vicinity. At North Orange last week Wednesday where the 35th reunion took place he mingled with old friends as of old and at the Warwick reunion yesterday he was also a conspicuous attendant. He has been called the “grand old man of the reunions” for he has done much to maintain their popularity and in fact Was instrumental in organizing the re- union association at North Orange. The ravages of time have dealt lightly y with this fine old gentleman as he reaches his 92d milestone and his le- gion of friends rejoice that he is still able to be a “man about town.” The United States Government hav- ing added 95,662 employes in the year ending in June, is now only 30,000 em- ployes short of the kaiser’s war peak. The increase adds about $100,000,000 to the Federal payroll. To these fig- ures have been added in the last month the housing administration, Securities Exchange Commission employes and 500 investigators for the alcohol con- trol unit of the Treasury. Although the total now reaches 661,094 the gi- gantic plans for social legislation will add thousands more. It has been re- liably estimated that there are more than 60,000 employes in the service of the new deal alphabetical set-ups who were put on the payrolls without civil serice examinations and the usual re- quirements of fitness. In the ting up such agencies as the Tennes- see Vally Authority, Home Owners Loan Corporation, the National Recov- ery Administration, Reconstruction Finance Corporation and other new deal agencies, a clause been in- jected providing for the employment of the necessary personnel “without re- gard to the provisions of the Civil Service Laws.” acts set- has A wide observance of constitution day on September 17 is being planned by a coalition committee, including the National Association of Manufacturers and several patriotic organizations. In- dustrialists everywhere are urged to stimulate local exercises and_partici- pate in them. With state associations and other industrial groups participat- ing it is hoped that as never before attention will be directed to the prin- ciples of the constitution as the sound basis of our Generally, there is to be a central celebration of nation-wide importance. Governors and mayors will be asked to issue proc- lamations. Civic associations and clubs are to be urged to hold local observ- ances. It has been suggested that a brief period be added to lunch hours in plants during which a patriotic pro- gram built around constitutional prin- ciples can be presented. Every industri- alist should check with the luncheon club to which he belongs, the civic or- ganization in his town, and with the school board and find out what observ- ance there will be of this important day. government. Frank Armstrong, President of the Citizens Bank of Alanson, asks all the depositors to call at the bank and get the money they have on deposit there, 100 per cent. The bank was not in- corporated, Mr. being the principal owner. Armstrong Abe Friedman, of Belding, has passed" away. He was an old time merchant of many years standing. He was beloved and respected by all who knew him. Frederick C€. Beard, grocer on Wealthy street, celebrated his eighty- third birdthday yesterday in an entirely appropriate manner. He behind the counter, being constantly in receipt of telephone mes- sages and telegrams congratulating him long and in- teresting a period in the history of the worid. Mr. Beard is in possession of all his faculties with the single exception of a slight impairment of his hearing and likes a joke or a good story or a hands with a good friend as much as ever. To know Fred Beard is to recognize a spirit of the finest quality. Refined manner, gentle in speech, fervent in spirit, broad in sympathy, charitable in judgment and with a rare gift of spiritual insight, this good friend exemplifies in his daily life and conversation the spirit and ideals of Him whose disciple he is and whom he serves. In his relation to the community he stands strongly for all that is uplifting. As a citizen he is an ambassador of cheerfulness, courage and hope. E. A. Stowe. —__ +--+ Bon Voyage anniversary remained on his having reached so good meal or to shake Come up from the depths, wherever are The storm will pass, yon’ glistening Was set as a lantern in the sky For men to steer their good ships by. you star Swing out of the darkness with a cheer, Substitute confidence for fear, Go forward as our sires have’ done, With faith each morn’ will bring the sun, Help your good brother over the Let each hour of living ‘be your And when, at last, this voyage Have faith to start another one. Durell Sterling Richards. crest, best, is done, Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Ge opelar tore in town of 1,000 in the new oil district. Reason for sell- ing, other business. Reasonable rent. Address No. 670, c/o Michigan Trades- man, 670 FOR RENT—CAMDEN, MICH. Brick store building 30x120, fully equipped for dry goods, clothing, and shoes, Excep- tional location, large drawing area all directions. No close competition. Write for details. B. R. Alward. 672 To EXCHANGE For MERCHANDISE Stock—80 acres, clear, five cattle, all tools. Address No. 673, ¢/o Michigan Tradesman. 673 RE RE RISER ON. SMTA ATER AE NI ITT OTIC IRE MIE A SURGE EME A ITT PR DOSOH a Seaetiee ee Te ee Or Seas sled Mpadigt chives hse Bape ama 24 MICHIGAN TRADESMAN August 22, 1934 DETROIT DOINGS Late Business News From Michigan’s Metropolis Joseph Alexander has wholesale millinery stock house at 206 East Grand River avenue. He will opened a represent several eastern manufac- turers. Louis Beerman, newly appointed Michigan representative for the Rhea Manufacturing Co., Milwaukee, man- ufacturer of women’s wash frocks, has opened an office and sales room at 205 East Grand River avenue. The National Dry Goods Co. has moved to new and larger quarters at 220 West Jefferson, where they will occupy the entire five store building. The Michigan Wholesale Apparel Association, collaborating with the Detroit Board of Commerce, will sponsor a women’s apparel market week and fashion revue, beginning Sunday, August 26. On Monday eve- ning a style show and entertainment will be given for the benefit of the retailers in the territory served by the Detroit market. The Association has been a powerful factor in the devel- opment of the Detroit apparel mar- ket, now recognized as one of the most important in the middle west. Parti- cipating firms in the market *week event and style show will be: Arden Hats; J. Burrows Co.; D. Davidson; Crown Hat Manufacturing Co.; Gold Dress Co.; Louis Hartman Co.; Ja- cobson & Edelson; D. E. Kellogg & Co.; Philbro Inc.; Al Manchel; Al Mann; San Crest Hat Manufacturing Co.; 1.1 & WW. Simon Co... Inc; ‘and the S. & F. Garment Co. E. H. Sutherland has opened a stock room and offices at 206 East Grand River avenue, where he will represent the Standard Hat Co., manufacturers of millinery, of Atlanta, Georgia. Detroit Retail Shoe Dealers Asso- ciation held a luncheon to discuss and make plans for National shoe opening, Aug. 15. M. A. Mittleman, National president tock an active lead in dis- cussions. The Detroit Times is using special article signed by “Joan Dean,” fashion expert. Readers are asked to write or call the Times, and are then told where the types of shoes dis- cussed and pictured are for sale. The co-operation of the newspaper with all advertisers is important in securing a successful result here. The two other Detroit newpapers are likewise using special fashion articles. Detroit shoe- men are using newspaper advertising, stressing new styles in women’s foot- Wear, as well as the more conservative changes in men’s. Fashion-right shoes are being stressed. Some radio adver- tising is being done, and Nathan Hack, of the Hack Shoe Co., is mentioning the shoe opening for all stores in his weekly radio talk as a foot specialist. A resolution supporting and empha- sizing the opening was passed and sent to the Michigan Retail Shoe Dealers Association to stimulate activ- ity in towns throughout the state. Dallas E. Winslow, president, Wins- low-Baker-Meyering Corp., Fisher Bldg., announces that his company has acquired the assets of the Trupar Manufacturing Co., Dayton, Ohio, manufacturers of Mayflower refriger- ation and air-conditioning equipment, from the trustee, E. P. Larsh. The Trupar company was operating in trusteeship for several weeks. Trupar distribution will be continued through channels established by the former management. The sale of assets in- cluded the electric pump and water softener as well as the air-conditioning divisions of the company. No major change in operating personel of Tru- par Mfg. Co. is contemplated at the present time with the exception that a new general manager will later be appointed. Other subsidiaries of Win- slow-Baker-Meyering Corp. in the re- frigeration field include: Copeland Re- frigeration Corp., Mt. Clemens; and Zerozone Refrigeration Corp., Chi- cago. George W. Strelinger, member of an old Detroit family, died Sunday in St. Joseph’s Mercy Hospital, Pontiac. Mr. Strelinger was born in Detroit seventy-six years ago, the son of the late Mr. and Mrs. Wiliam Strelinger. His father, widely known here, died more than twenty years ago. Mr. Strelinger was educated in Detroit schools and for many years had beer associated with the Charles A. Stre- linger Co., hardware dealers. a U.S. Plans Aggressive Tactics The United States is about to wield the big stick in its determi- nation to secure a measure of fair play for American industry and agriculture in the markets of the world. Subtlety may not accompany these efforts, although the nations upon which it will inflict this ‘‘in- fluence’” may be spared the ig- nominy of having their situation publicized. An indication of what it is all about has come through the ap- parent determination of this Gov- ernment to await the outcome of the international wheat confer- ence in London before announc- ing further details of its plan to admit duty free foreign forage and feed crops. Argentina is one of the princi- pal countries at interest in the London discussions and_ has shown a decided inclination to balk at a continuation of the agreement without further bene- fit to herself. This is regretted by American officials since Argentina has oats and corn that might be included in the duty free plan. Further, it is the intention of Government officials to “induce” greater purchases in the United States by countries whose bal- ances with us are in their favor and who are buying from other nations commodities they could obtain here. Sees Se Controlling the Dairy Industry Not satisfied with its control over the dairy industry through local licensing, the Agricultural Adiu:tment Administration is making preparations for a new ex- tensive Federal control project next year, reliable reports indi- cate. In line with previous adminis- tration practice, expected oppo- sition from the large dairy distri- bution companies is to be broken down by the Congressional inves- tigation method, reports say. In- vestigators from the Federal Trade Commission, in fact, have begun to gather information for a comprehensive report to Con- gress on monopolistic practices in the industry. When the administration pro- posed its dairy control program last spring, it had to be aban- doned because of opposition from the dairy farmers themselves. It is not expected, however, that dairy farmers will continue their critical attitude, now that the sta- ti:tical position in the industry has improved, and the plan seems di- rected exclusively against the dairy companies. seeeeeh he ees Union Labor Riots Loom Although the seasonal recession in many industries is a powerful deterrent to hasty strike action by the venal and unscrupulous lead- ers of organized labor, the danger of major labor conflicts in basic industry looms ominously once again. Both employers and labor or- ganizations are again taking a pos- itive stand on many of the con- troversial issues that only a few short months ago were not ‘‘set- tled,”” but merely postponed. The question of majority rep- resentation in collective bargain- ing, now confronting the National steel labor board, is likely to lead to a conflict whether employers or emploves win their case. In the automobile industry the “merit’’ clause in the automobile code lapses with the temporary code which does not include this protection against union domina- tion, while the A. F. of L. de- mands just as insistently that the President refuse to renew this one formal exception to Section 7a of the Recovery Act. See ee Retail Sales Below 1933 A further decline in retail sales volume during the past week has reduced the current dollar volume of retail stores sharply below the level of August, 1933, store exec- utives report. Retail organizations with out- lets all over the country are cur- rently showing losses from 1933 levels ranging from 5 up to 15 per cent., despite the fact that prices have been reduced in many cases to strmulate consumer buy- ing. Part of this unsatisfactory showing is due to the fact that sales last August were greatly stimulated by fear of higher pric- e>, caused largely by inflation ru- mors. Merchants point out, how- ever, that the size of the current drop is more serious than can be explained on such grounds. They feel that dollar volume should at least equal last year’s, in view of the price increases that have oc- curred during the past year. Motion Picture Fall Prospects Since the break in the summer heat wave, attendance records at motion picture theaters have im- proved again. They are currently substantially higher than at this time last year, although cash re- ceipts in many instances are not much higher due to further reduc- tion in ticket prices. This showing is considered sat- isfactory by executives in the mo- tion picture industry, who now be- lieve that the campaign for raising moral standards in pictures will not retard their business as much as had been feared in the begin- ning. Prospects for the fall season, the most important for the amuse- ment industry, are, considered very promising. The release of numerous new pictures, many based on popular fiction and well- known juvenile stories with wide appeal, are expected to attract larger than usual audiences. —_—_2 + >___ Expected to Contain Exchange Clause All reciprocal trade agreements to be negotiated by the United States may be expected to con- tain in their texts or in separate documents definite agreements in regard to the handling of ex- change, it is learned. Under existing conditions of re- stricted and “‘blocked”’ currencies throughout the world, it is consid- ered by the Roosevelt administra- tion that specific commitments for the release of exchange become altogether vital. Otherwise, a re- ciprocal trade agreement could be made ‘a scrap of paper,” in fact, if exchange controls were so exercised as to hamper the move- ment of goods contemplated in the treaty. To put it bluntly, one job of the export-import banks will be to police theze exchange agreements. — -. Reduced Another 24 Per Cent. The reduction by another 24 per cent. of this year’s corn crop within the month of July, reflected in the Govrnment’s estimate, is even more serious in its implica- tions than low yields in the tradi- tional money crops. Corn is the major feed grain for all farm animals. It serves as an emergency substitute for other types of feeds, such as other feed grains, forage or commercial feeds. It is also used as a substi- tute cereal food for human con- sumption. There is no sizable carryover in corn, furthermore, as in some other farm products. The shortage of corn will, therefore, greatly intensify the ef- fects of the general crop shortage. The decimation of farm live stock will have to continue at an accel- erated speed. —_¢~ ¢__ Scissors sharpening is simplified by a new device consisting of a fast cut- ting stone in a metal holder. Sides of the holder keep blades at the correct angle to the stone. : ” eS es shige : oes a er Roe ge i i i SLOW BUT SURE STARVATION Dominance of Chain Store Must Necessarily Result in Impoverishment of the Community. I have been accused of many things of which I had no knowledge during the time I have con- ducted the 'Tradesman, but one accusation has never been laid at my door—that I have an inordi- nate love for the chain store. I have fought this menace to legitimate merchandising with all the vigor I could command ever since the viper showed its head. I shall continue to oppose it as long as I have any breath in my body, not because it has no good features to commend it, but because the bad features outweigh the good. Under existing conditions it has but one fundamental theory —to make money for the owner. Such features as service to the public, duty to the community, and fair treatment to clerks are entirely overlooked by the chain stores in the mad endeavor to make as much money as possible and get the money so made out of the town in which it is made at the earliest possible moment. Money made by a legitimate merchant usually finds lodgment in the local bank and is utilized to assist in meeting the payrolls of local factories, from which it comes back to the merchant in never ending procession and succession, but no local banker dares to use the deposits of chain stores in meeting local calls and necessities; because he knows that such action on his part will force him to either suspend payment or go on a borrowing expedi- tion day after tomorrow or week after next. The independent retail dealer sends out of town only sufficient funds to cover his foreign purchases. The remainder of his bank deposits, which represent the profit he has made in his store transactions, remain in the bank until invested in a home, devoted to payment on a home already purchased on time, applied to the purchase of additional home furnishings, needed addi- tions to his store building, desirable additions to his stock or fixtures or investment in local manu- facturing enterprises which give employment to home people and thus contribute to the growth and prosperity of his home town. The chain store, on the contrary, sends the entire receipts of the store (less rent and wages paid the store manager and his clerk) to the headquarters of the chain system in Detroit or else- where, to be immediately transferred to New York, where they are absorbed by high priced executives and clerks and divided among the greedy stockholders of the organization. This steady stream of money, constantly flowing out of town every week, NEVER TO RETURN, must ultimately result in the complete impoverishment of the community. It is a pro- cess of slow but sure starvation. This is the strongest indictment ever presented against the chain store—an indictment which precludes the possibility of a defense, because there can be no defense to a charge of this kind, based on the logic of events. This indictment effectually outweighs and overcomes any possible advantage which can be presented in favor of the chain store, because of its low prices on some lines of goods, alleged uni- formity in methods and prompt service. In the light of this disclosure, which no one can successfully contradict or set aside, the con- sumer who patronizes the chain store, instead of the regular merchant, is effectually destroying the value of any property he owns in the town in which he lives, placing an embargo on the further progress of his own community and helping to bring on a period of stagnation in business, real estate and manufacturing which will ultimately force him to accept less pay for his services and reduce the level of living he enjoyed under conditions as they existed before the advent of the chain store. The decadence of the town, due to lack of employment and the diversion of all available capital to the headquarters of the chains in Kastern money markets, will cause a depression in farm products, due to lack of local demand, which will ultimately result in the impoverishment of the farmer. He can still ship his wheat to Liverpool, but there will be no local market for perishable products which must be consumed near at home.—E. A. Stowe in Michigan Tradesman. Dinas FIVE-CENT CANDIES THAT SELL Cocoanut Rolls ----_.------- 24/5c Cashew Rolls -------------- 24/S¢ Toasted Rolls____.-_------- 24/5c Pecan Rolls_..------------- 24/5c¢ Skylark Wafers__.-___----_- 24/5c Fudge Bars __-------------- 24/5¢ Orchard Jellies___.-.------- 24/5¢ + Malty Milkies _-_-.--------- 24/5¢ Handy Pack Pep. Lozenges..24/5¢ Handy Pack Pink Lozenges_24/5c Handy Pack Assorted Lozenges_24/5c INSIST ON PUTNAWM’S Order From Your Jobber National CandyCo.,ince PUTNAM FACTORY Grand Rapids, Mich. Rademaker-Dooge Grocer Go. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, MICHIGAN KEEP SUPPLIED WITH : LILY WHITE FLOUR | “The flour the best cooks use”’ VALLEY CITY MILLING COMPANY Portland — Grand Rapids — Kalamazoo — Traverse City GOOD REASONS WHY you SHOULD STOCK es Ne brand (Ciera A Newcomer You'll Welcome Here's a new item that Royal Gelatin has added to its already popular and fast selling line—Royal Gelatin Aspic. It meets a well- developed demand among your customers for an unsweetened, seasoned gelatin for use in jellied soups, and moulded meats, fish and salads. That means more sales for you not only of gelatin but of many other items that are used with it. R vs. we coD ROYAL Gelatin ROYAL RAL ASPIG A Product of STANDARD BRANDS INCORPORATED Poss Royal Gelatin Aspic. Display it. Rec- ommend it. You'll find it a nice sales-builder. 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