36 AAI -3PUBLISHED WEEKLY SO Fifty-second Year DYE USERS Fe &) a ge eG } Ss a, Vp So REE B2 sy, a OY P ; Ea es ee (25 EG Zs, C——~> & LZ TRADESMAN COMPANY, PUBLISHERS: ES SD BE F is Z SS S Ze LE 4 cy SEE a OE OSES GRAND RAPIDS, WEDNESDAY, SEPTEMBER 26, 1934 INS Zz YZARS C WSs : EF ‘b b Almost Saw God’s Face I CAME SO CLOSE TO BEAUTY In A LITTLE CHURCH TO-DAY, WHERE HUMBLE FOLK CAME REVERENTLY To KNEEL AND SING AND PRAY. Iv WAS A SHABBY LITTLE PLACE, No BEAUTY ANYWHERE, JUST ROWS OF UNATTRACTIVE SEATS. Irs DRAB WALLS UGLY, BARE. AN OLD PIANO, TINNY VOICED— ALMOST A SMILE WAS ON MY LIPS, Bur Gop REACHED DOWN AND TOUCHED THAT PLACE; I Fe_t His FINGER-TIPS. AND ALL THE ROWS OF FACES, So LINED AND SEAMED AND WORN, WERE SHINING WITH A GLORY, Nor OF THEIR HARD LIVES BORN. AND I WHO ONLY CAME TO SCOFF REMAINED TO KNEEL A SPACE, I CAME SO CLOSE TO BEAUTY— I atmost sAw Gop’s FACE. Cynthia Lane. o o LOANS... ® THE NATIONAL BANK OF GRAND RAPIDS is seeking good loans. lt is our desire at all times to assist the business interests of this community by extending banking credit. We are always glad of the opportunity to discuss your requirements. The National Bank Grand Rapids I fi oe RE mer Li Fifty-second Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent. each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions SOME TRENDS IN TRADE Sidelights on the General Business Situation Despite labor troubles and the ex- pected bitterness of the political cam- paigns, we believe that the increase in business this Fall slightly greater than seasonal. If business men see definite indications of a turn to the right regarding monetary plans and social experiments, we look for an up- turn of far greater than ordinary sea- will be sonal proportions. Our reasons for expecting at least a temporary upturn may be summar- ized as follows: During June and July business activity declined, with the major declines occurring in production schedules. The demand indices also declined, but according to the retail sales index maintained by Economics Statistics the July decline went to only 81.1 per cent. of the 1923-25 average, whereas manufacturing production de- clined to 77.5. During July manufac- turing dropped still further, to 70, while retail sales dropped to 77. Fur- theremore, inventories of manufactured goods have declined constantly, with the exception of one month, since No- vember, 1933, and during July and August the decline was rapid. Inven- tories of raw materials also declined, and the drought will make the decline still more marked during the Fall. It seems, therefore, that the malad- justment that has existed between sup- ply and demand has been very nearly completed, and that an upward trend will soon get under way, perhaps touched off by the “priming” that the Administration will perform while the election campaigns are in progress. The increase in farm purchasing power of a billion to a billion and a half is bound to produce a substantial improvement in retail trade in general. The one point of uncertainty is the in- crease in the cost of living as a result of the increase in farm prices. If fin- ished goods prices do not rise in the same proportion as farm prices there will be an increased demand for fin- ished goods, which will increase indus- trial employment and the total payroll. Two reasons for believing that prices will not increase enough to restrict consumption are that the relatively low state of business forces strong competition between manufacturers and retailers and the campaign of the government against exploitation of the consumer is sure to have some effect. During August prices received by farmers increased about 9 per cent. as compared with July, but the only im- portant retail price group that increas- ed during that month was foods—5 per increased less than 1 cent. Textiles per cent.; shoes declined. The Business National Statistical Survey of Attitudes, compiled and ed- ited monthly by Edward L. Bernays and Percival White, is sending ques- tionnaires to business men across the country, asking them what they think of business for the month ahead. In June 64 per cent. of the business men said that they anticipated improvement in September, while the July forecast for October showed an prospects 85 per cent. improvement. We believe that the trend is very definitely toward further unionization of labor. Among the leading nations of the world the United States ranks percentage of its (For a clear fourteenth in the labor which is unionized. and unbiased analysis of union labor see the series of articles now running in the Atlantic Monthly.) If the expe- rience in other countries is a good cri- terion, the “growing pains” of labor will be more upsetting to employers and the general public than will be conditions when the majority of work- ers are organized. There are likely to be fireworks at the October conven- tion of the A. F. of L., with the pro- of the obsolete craft unions making what may be a last struggle against the growing trend toward or- ganization by lines of industry. The latter idea assumes that a painter em- ployed in the Westinghouse plant, for example, has more in common with other workers in his own and other electrical plants than he has with a painter working for a contractor in Portland, Oregon. ponents On the subject of strikes a feature article in the New York Times pre- sents some startling information in the form of a strike barometer, giving the record since 1927. To date this year, 25,000,000 man-days have been lost because of strikes—and while this is a staggering total, it is doubtful whether the record will exceed, or even equal, the 1927 figure, when 38,000,000 GRAND RAPIDS, WEDNESDAY, SEPTEMBER 26, 1934 man-days were scratched off by strikes. In 1928 the total was 32,000,000. Whatever may be the direction of union labor growth we believe that there will be increasing demands for and for a unemployment insurance quicker and more automatic reward to labor when businesses prosper. We believe that most employers are more than willing to increase labcr’s share as profits go up, but no one yet has devised a system of cutting wages and making labor accept in spirit when profits go down. good Individual companies are trying to solve the problem. General Electric initiated a profit-sharing plan early this year, and has been a leader in de- veloping unemployment insurance re- serves. The Jewel Tea Co. last week made a 5 per cent. salary distribution to its 2,250 workers as a practical rec- ognition of what the President called their “exceptional performance” for the 28 weeks ending July 14. Donald M. Richberg, in a final re- port on his of the new deal efforts, reported this week that in one year over 4,000,000 workers have been re-employed in private enterprise, over 4,000,000 others have been given tem- porary public employment and over 675,000 have been during part of the year on permanent public works. survey employed Our Washington correspondent re- ports as follows: “While the Admin- istration does not harbor the intention of abolishing the ‘profit motive’ in American business, it does hope to re- shape the distribution of these profits. “Recent Administration speech- makers have emphasized that there is no wish to dispose of profits, osten- sibly to quiet fears along these lines. They are right in their assertions. “Nevertheless, the Administration has very definite intentions about profits. It hopes to wipe out existing lines in the general social structure (witness its relief and social legisla- tion programs). It seeks a redistribu- tion of wealth. It seeks in that con- nection to place the management of business ‘back in the hands of the people’ who have personally built up industries. It hopes to remove busi- ness control from the hands of consol- idations and corporations where wealth has been kept in the hands of a few. “The Administration seeks not to destroy individual initiative and profits, but to wipe out non-ownership nian- agement, to place management again in the hands of those who have some- thing ‘at stake.’ “This program is a long-time one, but it has made some progress since we first called attention to it some months back. Subsequent events may well. be read with this in mind.” Number 2662 The anti-chain store motion picture film, ‘Forward America,” has the same theme song running through it— to “give America back to the Amer- icans by wiping out non-ownership management.” A member of the Commission study- ing the aviation industry states that $500,000,000 The Commission is convinced that aviation is on the threshold of development which rail- roads entered a half century ago. Commercial and tourist travel is still in a very healthy state. Room sales of the nation’s hotels, as compiled by Horwath & Horwath, were up 12 per cent. in August as compared with last year, while restaurant sales zoomed to a 37 increase. New York hotels had the highest increase both in room and restaurant sales. For ten months struction exceeded the totals of the corresponding month a year previous. According to F. W. figures July was no exception, with a volume of $119, 698,800, as compared with $82,554,400 in July, 1933. The first seven months of 1934 showed a gain of 90 per cent. 1933, but residential building gained only 11 per cent.; non-residen- tial, 51 per cent.; public works 215 per cent. it will be a business within a few years. per cent. consecutive con- awards have Dodge Corporation over gig ge Flexibility in Crop Control Seen The American Farm Bureau Federation during the next ses- sion of Congress will compaign for simplification of the present machinery for production control, it is learned. The argument of organized agriculture is that the production control program of the Agricultur- al Adjustment Act must be made more flexible to permit not only reduced production, but increased production when necessary. It demands retention of the processing tax to finance adjust- ment in production control and in disposing of surpluses, holding the effectiveness of the law would be destroyed without it. The contention is made that the licensing powers and market- ing agreement provisions of the law must be strengthened to give greater control over distribution of farm products from producer to consumer. The farm leaders also advocate the carrying forward of a co-or- dinated land utilization policy, retiring from production unprofit- able acres and conserving the na- tional resources. Above all, they argue, the sys- tem of planning for agriculture must be controlled by the farm- ers themselves. Lines of Interest to Grand Rapids Council A man. doesn’t necessarily have to be smart to turn out an invention that will startle the mechanical world, neither need he be smart to propound a theory, that if put into practice. will relieve the economic strain that is so tense in our country to-day. He needs but use the brains that have been given him and assemble his thoughts and ideas in a logical manner to accomplish noteworthy things. Doctor Townsend, of Long Beach, Calif., has really hit upon an idea that is worthy of a great deal of thought. Long experience in the various wel- fare departments of his state started his train of thought along lines of ade- quate relief for those who desired work and the means of self support instead of alms. His knowledge of the plight of the counties and cities in the care of their dependents spurred him on in search of a relief that would be accept- able to all concerned, be a factor in strengthening our economic structure and one that would incorporate a meas- ure of self support. The outcome of his experience has been the launching of the revolving pension movement. He _ proposes, through the aid of the national elec- tors, to seek legislation for the estab- lishment of $200 per month pension for ever person who reaches the age of sixty years. Stated pension to be spent in its entirety each and every month by the recipient for anything he wishes so long as he puts the entire amount back into circulation in this country. He proposes that the Govern- ment endow this movement and in re- turn levy a general federal sales tax to kep the fund sufficient. He figures that $2,000,000,000 monthly will care for those who at present are sixty years of age. The first month would be the initial cost, thereafter the ro- tating fund would rehabilitate the fund which the Government advanced. With retirement at sixty, hundreds of thou- sands of jobs would be available to the younger class and the free spending of an average of $25,000,000,000 annu- ally would create a consumption of merchandise that would keep the smoke rolling from the factories, food in the dinner pails and the abolish- ment of the army of indigents who are now public charity victims. By creat- ing jobs for youth, crime would be lessened due to the ability of youth to find gainful employment and the roads to the poor houses would be grass- grown and the institutions themselves fall into disuse. His slogan “Youth for work—age for leisure” will be emblazoned across the nation if the movement gains mo- mentum the next few months as it has the past few weeks. Visualize, if you can, the flow of money into the channels of trade, the hustle of busy people and the content- ment of the aged and you have a MICHIGAN glimpse of Dr. Townsend’s aim. He asserts that the effect on taxation would lessen those burdens and non- fluctuating ‘business conditions would assure of a stable, well knit nation of prosperous people. The Government has spent into the billions trying to knock the front teeth out of the big, bad wolf that is gnaw- ing at our door knob and has hardly loosened them. Why not use a club turned from the wood of general pros- perity and knock his head back to the tip of his tail? Dr. Townsend’s plan, generally speaking, is about the smart- est piece of head work we have had the pleasure of considering and with some changes, which may be necessary, we believe it would be worth trying. If it is inaugurated we will at least hear no more of head taxes in this or any other stta'td itthat is trying to raise money to care for its aged. If any of you care to get a booklet on the subject as outlined by Dr. Townsend, send a quarter to the Re- volving Pension Foundation Fund, c/o Dr. Townsend, Long Beach, Calif. It is worth the price to read the full de- tails of the proposal. All Columbus did was to discover America. Look what other people have done to it. We heartily congratulate the Grand Rapids Herald on its Sunday edition of Sept. 23 celebrating its fiftieth anni- versary. We enjoyed the various pages harkening back to the far past and were given an opportunity to brush up our memory on notable happenings of by gone days. The popular morning paper is justified in being proud of its age and we are justly proud that our fair city has ably supported the sheet for that long period of time. However old the paper may be, Editor Stowe of the Tradesman is still one up on the Herald and still going strong. The social structure of America has two extremes—the tax dodgers and the taxi dodgers. Grand Rapids inaugurated a cam- paign Saturday that is worthy of men- tion. Although several years behind some of our progressive cities in the country, she has awakened to the fact that it is time to educate the walking public that safety measures have been provided for their protection against the ever increasing motor traffic. Back in 1926 when Cincinnati installed and dedicated her traffic light system she simultaneously started the education of her citizens in walking safely. Boy Scouts, firenien and policemen guarded every intersection where traffic lights were installed. To-day you will find but an unmentionable few disregard- ing the pedestrian traffic laws and sig- nal lights. Grand Rapids has been lax in en- forcing the regulation of pedestrian traffic. One but needs to drive in the crowded downtown section to see the utter disregard for traffic lights. People seem to enjoy starting across intersec- tions against the lights and’ screeching brakes seem to be music in their ears. If a motorist turns against or goes through a red light he is given a ticket which invariably wins a fine at police headquarters. The pedestrian should TRADESMAN be given the same dose of medicine as complete co-operation of all parties concerned is necessary to avoid traffic accidents. Not only is safety promoted but regularity is much more orderly than promiscuous jay walking and light violations. It is hoped that the traffic division of our police department will promote and enforce the start that the city has made in the direction of public safety. Hospitals are places where people who are run down wind up. The ending of the textile strike is welcome news to the manufacturers who use coverings of various kinds in _ their finished products. The strike had already affected industries in Michigan territory. The furniture and automo- bile manufacturers were unable to get sufficient and proper coverings to fill orders that were on their books. There will be a further delay but of short duration when the looms are started again. A loyal American is one who gets niad when an alien cusses the insti- tutions he cusses. Harry G. Dillon, popular hardware merchant of Hudson, has completed the remodeling and refurnishing of his store. He now has one of the finest hardware establishments in Southern Michigan. Mr. Dillon was a successful sales- man on the road in the davs when buggies were in vogue. He later trans- ferred his efforts to selling the Jack- son Fence Co. line. About ten years ago he purchased a hardware stock in Hudson and through his progressive merchandising has built up an enviable trade. After the opening of the remodeled store, Harry slipped away and took unto himself a bride. He was married last week in Jackson to Miss Schoen- hard, who resided in that city. This is Mr. Dillon’s second marriage, his first wife passed away several years ago. Harry was at one time an active member of the United Commercial Travelers and it is hoped that he still retains his membership. We are pleased to extend our hearti- est congratulations to himself and his bride and sincere wishes for much suc- cess in his newly equipped business. It is easy to recognize an American at a bull fight. He cheers for the bull. Fred McKay, proprietor of the Fritz McKay grocery, at Greenville, has completely remodeled his place of busi- ness and now conducts one of the finest equipped grocery stores in the city. On the opening date of his newly equipped place he gave away gold fish to his patrons. We understand he was strictly within the law, as there is nothing in any of the codes, etc., that prohibits the dispensing of gold so long as it is confined to fish of that name. Mr. McKay is to be congratu- lated on his progressiveness and our best wishes are extended for a success- ful continuance of his establis‘ament. Efforts are being made to abolish the eagle as the American standard. How about substituting the bull? John B. Olney, Michigan represen- tative for the American Type & Foun- dry Co.. of Chicago, attended a sales September 26, 1934 meeting of his firm over the week end. He reports his company made a 28 per cent. gain over 1933 in sales and that their business is holding satis- They accomplished their gain in sales by using specials from among the 2,500 items they list. These factorily. items were made up in large quantities and sold at a price of substantial sav- ings to their customers while at the same time the company enjoyed a profit on the merchandise — sold. Through the success of the plan, the factory was kept busy through July and August which are dull months as a rule. Mr, Olney reports the middle showing a slight gain monthly while the East and Western states are coast states show a decline. The Chi- cago business of the firm showed a 50 per cent. gain over the previous year. America is a great Nation in which a cigarette testimonial by a famous foot- bil player who has never smoked in his life is regarded as persuasive publicity. “All work and no play makes Jack a dul boy,” so say some people. There are exceptions to any rule and one of them applies to Henry Sehler, Brown & Sehler Co., Grand Rapids. As pres- ident and general manager of the com- pany, Henry is always the first to ar- rive on the job in the morning and the last to leave. He has been constant in this practice for years yet has lost none of his keenness or aggressiveness in business. So constant has Mr. Sehler been on the job that the employees were startled and plainly troubled when they arrived at the office the other morning and found their genial boss missing from his office. Investi- gation revealed the fact that Henry had taken his family to Detroit on a combined business and pleasure trip. Upon his return he was given the third degree and confessed he had attended one of the mighty gatherings that have been assembling in Navin Field lately. The personnel of the company were happy to know that their boss had enjoyed his short vacation and were aware of the fact that no one in the employ ‘af the company was more justly entitled to a vacation than he. Amerivans wear more eyegiasses than any other people.” They also see farther. Frank attended a_ sales meeting last week in Detroit of the Michigan division of the Atlantis Sales Corporation of Rochester, N. Y. An important change in the sales division was made. Holman Michigan sales will now be handled out of the Chicago Re- gional office instead of the Detroit office. The territory will be under a sales supervisor out of the Chicago office. We suspected Frank when he left for the meeting and our suspicions were correct. He attended one of the Tiger games while in Detroit. Darcey Wilcox spent the week end at home after a two week’s trip into Ohio territory. Bob “Underground sungalow” Groom is easing around his territory in a new car which his firm has pur- chased for his use. Bob is enjoying a nice business in wooden overcoats and his firm has shown their appreciation September 26, 1934 MICHIGAN TRADESMAN 3 by placing said new car at his disposal. Tom “Mertens Hotel” Luce has been playing, “Button, button, the button?” who’s got the past few days. It seems that he sent his other suit to the dry cleaners and forgot to remove his U.C.T. button. When the clothes were returned the button by its absence. ing if it doesn’t pay to strip all gar- ments they may was conspicuous Tom is now wonder- of any decoration have, if of any value. Secretary H. R. Bradfield has been a busy man the past few days helping entertain the distinguished visitors of the Supreme Council of the thirty- third and last degree Masons of the Northern Masonic Jurisdiction. Past Counselor B. C. Saxton has connected two: lines of merchandise for Michigan ter- He represents the Universal Uniform iCo.y of Van Wert, Ohio, makers of all types of uniforms for oil companies, etc. He also has the Ham- with very desirable ritory. ilton Tailoring Company’s line of high grade, made-to-measure clothing. Both of these lines are widely known for their high quality and reasonable prices. These lines enjoy a wide fol- state in the Union. Your scribe’s experience with the line lowing in every has been, quality and fit has never been sacrificed because of reasonable prices. Mr. Saxton is prepared to handle any and all uniform business which be offered and is in a position to fur- top- coats and over-coats at great savings. may nish the good dresser with suits, Every garment is made to the individ- ual measurement of the purchaser and the goods are unconditionally guaran- teed. When in need of either line, give Bert a ring and he will be on the job pronto. Mr. and Mrs. W. E. Lypps spent the week end in Detroit with their daughter, Mrs. Fox. E. M. Dunbar, who has been suffer- ing several weeks with a severe case of lumbago, is now able to be on reg- ular duty again. Several salesmen will be glad when the baseball season ends. The Tigers interest that it is almost talk when a game is being played. We may are holding such impossible to business term the interest as a baseball vaca- tion for general business with the hope that there will be a general pick-up in business when the ball season ends. Tom Fishleigh had an. opportunity to give a lecture on safety last week. While buzzing along the highway, a young farmer kid ‘fired an apple at Tom's car and narrowly missed throw- window as he nig the missle through the and into Tom’s face. As soon could bring his car to a stop he gave chase to the kid but the miscreant fled through a cornfield and was soon lost to sight. Tom is a persistent cuss so he located the boy’ parents. He gave them a lecture which was no doubt relayed to the boy. It may be the means of saving some one else from being a target for a practice shot from some country lad. Sentinel Fishleigh seems to be having plenty of chances to practice safety. A few days ago he was in the Southern part of the state when a storm hit across a sec- tion through which Tom was driving. The road littered with tree branches, telephone poles and wires. It kept him busy dodging the obstruc- tions but came through without acci- dent. We are pleased to know that his insurance is in full force because there was seems to be a jinx forming a halo head. between about his shapely The difference blocks and stepping stones you use them, Don’t forget to pay assessment No. 218 on or before Sept. 30. stumbling is the way Notgniklip. —_+++>—_—__ Items From The Cloverland Of Michigan Sault Ste. Mary, Sept. 24--The Sault is steadily forging ahead, regardless of the depression. The present activity within the city in building homes is helping to keep men at work. Not only have building permits been issued in the past three months ageregating about $40,000, but here is considerable modernization that is helping to an important degree. Building sixteen homes and ten cottages means an im- proved city is in evidence. The mod- ernization program of the Federal Government can be of still greater help locally. Those who can afford to spend money for improving their property can secure loans, providing they are made on a sound basis. That is the only businesslike way to progress. The Sault Ste. Marie, Ontario, Ro- tarian club will entertain as its guests next Tuesday the Cheboygan, also the Sault (Michigan) Rotarians. After the noon luncheon, held at the Windsor Hotel, the guests will go on a boat trip on Lake Superior or down the St. Marys river and it is expected that another “good time will be had by all.” Mrs. W. A. Payne, of 521 Bingham avenue, has opened an eating house where dinners will be served from 6 to 7: also reservations by appointment will be received for private luncheons. Rev, Marshall Hoyt, for the past six years pastor of the Methodist church here, preached his farewell sermon last Sunday to a tearful congregation. The Sault will miss Mr. Hoyt, as he has been one of our live wires, as well as a forcible preacher. He was a mem- ber of the Rotary club and took part in many local affairs which stood for the betterment of city affairs and in politics and his valuable services will be missed by his many friends here who wish the minister and his good wife a safe journey to their new ‘field of endeavor. It is a great life: While the employes draw up new scales calling for shorter hours and more pay, the employer tries to figure out how to meet the payroll as it is. The DeTour Chamber of Commerce is to be congratulated in having as its president the Rev. Father Bateski, who is a go-getter. Only a few weeks ago he invited the proper officials to come up and go with him on a fishing trip. From all reports the trip was a suc- cess, as he has since announced that a contingent of fifty from the Civilian Conservative Camp at Dunbar was to be moved to DeTour within a few days to start work on the DeTour airport. which is to be put into the best of shape during the fall and winter. The CCC’s will camp in the new high school gymnasium, which is now being prepared for their occupation. The floor is to be put in shape by the state and the CCC enrollees are to do the wiring. A shed and a tent are to be the kitchen and dining room of the contingent of workers, DeTour’s air port is on village owned land—180 acres having been purchased along M 48 within the vil- lage limits. The proposed airport was inspected on Saturday by Col. Floyd Evans, director of the state board of aeronautics and Oscar Olander, of the state department of safety, Louis Nims, of the state welfare department, and S. Fowler, of Lansing, who flew there for that purpose. Fr. Bateski recently returned from a conference with the state hatchery officials. He reports that the state of Michigan has planted 71,000 rainbow and brook trout in the streams of lower Chippewa county be- tween Stalwart and DeTour. Every stream has had a share of the trout, mest of which are about six inches long and will be ready for hook and line next summer. This fall the state plans to plant bass, blue gills and perch in the waters of St. Marys river in the vicinity of DeTour. DeTour will soon be known as the fisherman’s paradise in connection with Drummond Island. The Sims Motor Co. has taken over the agency for the Grunow refrigera- tors. Several models are now on dis- play at the Sims garage and _ sales- room, The new plant uses carrene, a liquid, not a gas, which does not burn and will not explode, operating under a vacuum and not under high pressure. The plant has no compressor. Due to this fact it doesn’t use as much power, which makes it economical to operate. We heard a new definition of civil service the other day—a merit system which gives the job to the best man who belongs to the right party. The old timers will remember Joe A. Glaud, who for many years con- ducted a grocery store here, and about ten vears ago moved to Muskegon and later to Detroit, where he now resides. His son, who is now a fine looking young man, returned to the Sault about two weeks ago to take charge of the affairs of the late Edward Berube. Mr. Glaude has sold the business to Ivan Cameron, who for the past several years has had charge of the A. & P. meat department at one of their stores on Ashmun street. Mr. Glaude expects to return to Detroit during the next few weeks and states that his father wishes to be remembered to his many old friends who have not heard from him meanwhile. Mrs. Anna Pelon has opened a res- taurant at 528 East Portage avenue. The building has all been redecorated and new fixtures installed. Booths are built along the sides and everything is neat and clean and presents a very attractive appearance. The thing that bothers the politicians these days is what they call “the silent vote.” They don’t know how strong it is, until it hits them and then it’s too late. James Montero, who has been con- ducting a grocery store on Helen street on the South side for many years, has left on an extended vacation, accom- panied by his wife. They will visit in New Jersey, where Mrs. Montero has a sister living. They will continue to New Haven, Conn., and Watertown, N.Y., before returning home. Captain J. A. Stufflebeam, com- mander of the ice crusher and railroad ferry, Chief Wawatam, of the ae nac Transportation Co. since 1924, retiring about Nov. 1 and will move with his wife to Oakland, Calif. Cap- tain G. E. Stufflebeam, master of the passenger steamer Roosevelt, and for- mer commodore of the Michigan state ferries, will succeed him, A. H. Sherman, at Newberry, has opened a soda fountain in his drug store. This is the first time Mr. Sher- man has had a soda fountain since his establishment burned in 1925. He will serve lunches as well. The partnership business heretofore conducted by Charles Shilling and John Nicholson, doing business as Nichol- son & Shilling, at Eckerman, conduct- ing a general merchandise, gas, and hotel business, has been dissolved by mutual consent. By the way, did you ever stop to wonder what sort of shape business would: be in if it had to elect its officials and employes by popular vote William G. Tapert. What Absentee-Owned Stores Mean to my Community In writing this article, [ am oniy doing so to present to the merchants of Michigan some idea, from National where the independent busi- ness of this courty is going. In 1929, the absentee-owned stores of this Nation diverted from independ- ent retailers over the United States $10,771,000,000, thus crowding 215,420 independent stores which would otherwise be permitted to do a some $50,000 average, enabling the home merchants thus to enjoy the fruits of their long training and experience and the joy of participting in all civic affairs as loyal their share of time and money to building up their own home rather than forced out of business. Furthermore, the figures indicate that some 400,000 merchants through- out the Nation have been forced out of business by absentee-owned stores rental of some $192,- thus vitally affecting the job- the salesmen who make a living calling on merchants property in these figures, some out some business each of citizens, contributing towns, being with a loss in 000,000, bers, and the various these owners of towns. It is more alarming when you figure that when an absentee-owned store comes into a community, some five to ten locally stores must fold up and quit, to the detriment of the entire interests of the community and Nation: for these absentee-owned in addition to other prac- tices, use only central buying head- quarters and draw people out of circu- lation and from the picture of home enterprise. Absentee-owned home-owned institutions, stores never pio- neer, but come to the communities after the early settlers or home mer- chants through their initiative, expense and enterprise have built up a pros- perous center, to take the lion’s share of the home-created prosperity, for seldom now do the independent mer- chants have the privilege of partici- should in the fruit of community-created prosperity, as they might have done had not outside cap- ital forced them into their present day conditions. pating as they It is up to every merchant in Mich igan to save the independent business of this state. He will have to fight for his rights, he will have to merchan- dise and he will have to keep a store as up-to-date and as clean as the ab- sentee-owned store. He will have to support the program of the Michigan Federation of Retail Merchants who are working to bring prosperity back to the 86,000 merchants of this State. Clare F. Allan. eee ie Education which does not crime fails in its true purpose. lessen ———_»+->___- A civilization that demands too much works evil instead of good. ———_+++—____ A stupid person has no patience with the stupidity of others. A. sickly healthy saint can surely make a hypocrite. ———__»-2-.____ Most country preachers long for a short circuit. 4 MOVEMENTS OF MERCHANTS. Detroit—The L. D. Smith Co. has changed its name to the W. J. Quin- lan Co. St. Joseph—Jesse B. Toland Co., has decreased its capital stock from $40,000 to $1,500. Belding—The Hosiery Mills Co. has changed its name to the Belding Ho- siery Mills Co. Detroit—The E. C. McMillan Co. succeeds the McMillan & Arlund Co. at 1550 Penobscot Bldg. Detroit—The Undylite Process Co., 14-140 Gen’l. Motors Bldg., changed its name to the Undylite Co. Traverse City—Wayne Evans suc- ceeds Walter E. Boening in the food business at 402 Cass street. LeRoy—Myron C. Osborn, who was erigaged in business here years ago, has opened a grocery store here. Port Huron—The Haynes Lumber Co., 713 River street, has decreased its capital stock from $45,000 to $1,000. Detroit—Ashton Wreckers, Inc., 3656 Fourth avenue, has decreased its capital stock from $10,000 to $6,000. Kalamazoo—The Home _ Savings Bank of Kalamazoo has decreased its capital stock from $200,000 to $138,800. Morrice—The Morrice State Bank .decreased its capitalization from $20,- 000 to $10,000 and increased to $25,000. Detroit—The Acme Auto Parts, Inc., 2416 Grand River avenue, has changed its name to the Modern Sales Co. Grand Rapids—F. C. Arthur, Inc., 305 G. R. Trust Bldg., has decreased its capital stock from $50,000 to $49,500. Constantine—The First Commercial Savings bank of Constantine has de- creased its capital stock from $60,000 to $51,000. Detroit—The Indian Village Fire- proof Storage Co., 8100 East Jefferson avenue, has been incorporated at $1,000, all paid in. Detroit—Harold E. Peer, Inc., 1512 South Cort Highway, has changed its capitalization from $50,000 to 100 shares no par value. Detroit—The Lipton Tea Co. has appointed John G. Cross, formerly sta- tioned at Minneapolis, district manager for the Detroit area. Cadillac—Sol Young has purchased the building and salvage business of E. J. Worden, who has conducted it for the past 20 years. Detroit—The Great Lakes Import Co., 919 Transportation Bldg., has changed its name to the Michigan Liquor. Distributors, Inc. Detroit—Coates-Summerlee Sales & Service, Inc., 12845 Fenkell avenue, has changed its name to Summerlee Sales & Service, Inc. Detroit—Barbas Bros., Inc., 33 Cad- illac Square, confectionery, ice cream, etc., has decreased its capital stock from $100,000 to $10,000. Detroit—The | McNamara - Detroit Varnish Works, Inc., 3195 Bellevue avenue, has changed its name to the Detroit Varnish Works, Inc. Pontiac—P. E. Daubenpeck, Inc., 23 Water street, capitalized at 100 shares MICHIGAN at $10 each, $1,000 paid in, will deal in store fixtures and appliances. Cadillac—Ted Larson and Leonard Larson, operating individually, have formed a partnership and in the future will be known as Larson Bros., gro- cers. Detroit—H. E. Walker Distillers & Brewers, Inc., 12001 East Jefferson avenue, has changed it capitalization from 5,337,500 shares no par value to $513,839.50. Holland—The Holland Motor Ex- press, Inc., has purchased the old Hol- land canning plant and will remodel it into a modern storage for cold and dry storage. Detroit—The Standard Bird Co., 3130 Union Guardian Bldg., incorpor- ated at $1,000, all paid in, has been organized for the breeding and dis- tribution of birds. Detroit—The Detroit Paper Ruling Co., 851 Porter street, has merged its business into a stock company under the same style with a capital stock of $2,500, all paid in. Detroit—The Capitol Bakery, 8314 West Jefferson avenue, has been in- corporated with a capital stock of $2,000, of which $1,500 has been sub- scribed and paid in. Port Huron—The Barthel Marble & Granite Works, Inc., succeeds Mrs. Pauline Barthel in the marble and granite business, with a capital stock of $30,000, all paid in. Breedsville—Frank Hogmire, fruit grower, purchased and remodeled the Byron Robertson general store build- ing into a modern cold storage building which is now open for business. Detroit—The United States Bedding Co., 4500 Maybury avenue, has merged its busindss into a ‘stock company under the same style with a capital stock of $25,000, $10,000 being paid in. Detroit—The H. T. Jenney Co., 11847 East Vernor Highway, will deal in fuel oil, coal, etc., builders’ materials and specialties, with a capital stock of 400 shares at $20 a share, $8,060 being paid in. : Plainwell—The Plainwell State Sav- ings bank made a 10 per cent. release on moratorium deposits this week, making a total of 45 per cent. released, one year ahead of schedule, according to agreement. Detroit—Textile Industries, Inc., 2780 Penobscot Bldg., has been incor- porated to process waste and bagging materials, with a capitalization of 200,000 shares at $1 a share, $50,000 being paid in. Bronson—William Todd, who has conducted a grocery siore and meat market here for the past 20 years, has sold the stock and equipment to his assistant for the past two years, Carl Barr, who has taken possession. Detroit—Grape Distributors Ex- change, Inc., 102 Detroit Union Pro- duce Terminal Bldg., has been organ- ized to deal in and trade in grapes with a capital stock of $15,000, $7,500 of which has been subscribed and paid in. Detroit—The Mid-West Trading Co., 247 MicDougal avenue, dealer in stoves, pressure burners and water heaters, has been incorporated with a TRADESMAN capital stock of $2,500 preferred and 600 shares at $1 a share, $3,100 sub- scribed and $1,000 paid in. Kalamazoo—M. O. Riddle, who has been engaged in the meat business here for the past 22 years, the “store being located at 114 South Burdick street for the last five years, has open- ed a new store at 348 South Burdick street under the style of Riddle’s Food Market. A complete stock of meats, cheese, fruits and vegetables will be handled. Lansing—Herman Battjes, manager of the Muir drug store at 229 South Washington avenue, has been appoint- ed district supervisor of five Michigan stores including Lansing, Kalamazoo, Battle Creek, Saginaw and a new store which will be opened in the near fu- ture. D. L. Foster, former assistant manager of the Kalamazoo store suc- ceeds Mr. Battjes, who has been with the Muir store the past eight years. Detroit—A long illness resulted in the death last Friday of Isaac C. Wil- lis, former Detroit businessman, at his farm, “Eastview,” two miles south of Romeo. Mr. Willis born in Springfield, Ont., seventy-nine ago. When a young man he came to Detroit and for several years operated a feed store on Michigan avenue. From 1900.to 1914 he owned a grocery store on Grand River avenue, selling it re- cently to move to the farm. He is sur- vived by his wife, Emma J.; a daugh- ter, Mrs. E. T. Strong, whose husband formerly was president of the Buick Motor Car Co.; and two sons, Fred E, of Romeo, and Churchill C. Willis, of Royal Oak. was years Manufacturing Matters Detroit—DeVaux Pottery, Inc., 8269 Lynch Road, has been incorporated to manufacture pottery and ceramics with a capital stock of $4,000, all paid in. Ferndale—Chateau Wines Corpora- tion, 911 West Oakridge avenue, will manufacture and blend wines and fruit juices with a capital stock of $1,000, all paid in. Detroit—The Majestic Coal Burner Company, 145 West Columbia street, capitalized at $25,000, of which $12,500 has been paid in, will manufacture and deal in coal burning equipment. Lincoln Park—The Police Radio Systems, Inc., 1038 Moran street, has been organized to manufacture and sell radio equipment with a capital stock of $1,000, all subscribed and paid in. Detroit—The Detroit Specialties, Inc., 2537 Book Tower, has been organized to manufacture and deal in patented articles with a capital stock of $2,000, $1,000 being subscribed and paid in. Detroit—Steelcraft Distributors of Detroit, Inc., 5007 John R. street, has been organized for the manufacture and sale of piston rings, motor parts, etc., with a capital stock of $1,000, all paid in. Detroit—Molly Jeans Food Special- ties Co., 2214 Livernois avenue, has been incorporated for the manufacture and sale of food products, with a cap- ital stock of $25,000, $2,000 being sub- scribed and $1,000 paid in. September 26, 1934 See Building Revival Next Spring Despite the promising start of the Home Renovation Campaign, none of the industries directly af- fected have as yet been able to detect substantial benefits. Manufacturers of building fix- tures of various descriptions, par- ticularly heating and plumbing in- stallations, did not expect a large immediate response so late in the building season. However, paint manufacturers also are disap- pointed at results thus far, despite the fact that a large percentage of the loans so far granted was for emergency paint jobs for added winter protection. Manufacturers, nevertheless, are urging the Housing Admin- istration to intensify its promotion work. They feel that preparatory work done now will result in much actual business next spring. They also suggest that plans for direct first mortgage loans be speeded up, so that a moderate amount of residential construction can be started early in next year's building season. _—— > >> New Production Control Plan Means by which production in industry can be controlled by methods other than machine limi- tation practiced in the textile in- dustry are being studied by the Industrial Planning and Advisory Committee of the NRA. Production control by means of limiting hours of operation of productive machinery has not proven to be the best means of keeping output on a level with demand, it has been found. Members of the Cotton-Textile Institute, it is said, also have doubted the wisdom of this meth- od and too are looking to new fields of control. Some consideration is being given to the plan adopted in the carpet and rug code of controlling production by investigators. The manufacturers are required to take inventory of their lines at various periods throughout the year and limit production to amounts required to keep up their stocks. —_+_~++.——— Twelve New Readers of the Trades- man The following new subscribers have been received during the past week: State Mutual Fire Ins. Co., Flint Robert Polzin, Alpena Henniger Co., East Tawas Harry Mrsh, Jr., Au Gres J. D. Simmons, Armada James L. Rigg, Middleville E. J. Talbott, Middleville Clare P. Williams, Boyne City Thomas C. King, Bay City Oscar W. Bauer, Hemlock Roy Kearly, Harrisville Raymond E. Jacobus, Detroit oe ____— Shelby-—Carl S. Sorenson, 74 years old, who has conducted a_ grocery store here for the past 40 years, has retired from trade. September 26, 1934 MICHIGAN TRADESMAN Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at $5.31 and beet sugar at $5.09. Canned Fruits— The canned food market continues to stretch upward. It looks like some more advances in Cali- fornia fruits to-day and many popu- lar counts and sizes are getting into short supply or cleaned out entirely. The California Packing Corporation announced a revised price Monday on fruits, showing what it has left to sell, and also some price advances. Libby probably will do likewise. Independ- ents have little left in California, offer- ings in the great number of cases be- ing limited to a few hundred cases here and there. Many items are sold out in a number of sizes and grades, even in cling peaches. Canned Vegetables—There is little happening in the major vegetable line. Corn and peas continue unchanged and there has been some variation of price in refugee beans. However, the question of quality is probably a deter- mining factor in this connection. The weather has been unfavorable for the fancy bean crop and there is some in- clination to look with doubt upon some of the prices recently reported here. The better packers are holding their price ideas relatively firm now. There has not been much interest shown as yet this season in family sizes of new pack pumpkin and squash as the trade apparently has carried over some and is waiting for the market to clarify before making new commitments. However, there has been some fair business done in gallons for the man- ufacturing trade. Canned Fish — The salmon market showed further strength on Puget Sound, where fancy sockeye halves were advanced from $1.50 to $1.65 and flats from $2.50 to $2.75. This will be a source of satisfaction to distributors here who covered their requirements pretty well ahead when the market broken a month back on fears of a pro- duction which never materialized. There was some further strength in Alaska reds, also, many packers quot- ing at $1.75, Coast, for talls. Pink sal- mon was unchanged and still derives a certain amount of strength from the possibility of large relief purchases for the account of the Emergency Relief Administration. Dried Fruit—The dried fruit market is in first rate shape in California. Prices last week held firmer, if any- thing, than in the preceding week. Ap- ricots showed renewed strength. Both new and old crop choice Thompson raisins are held at 4%c, f.o.b. Fresno, with good prospects of the new crop working to higher levels on any con- siderable expansion of business, Na- ture, more than. economics or the New Deal, seems to be determined to get prices higher. The new prune crop is diminishing and grading out into small sized fruit. A definite shortage of 30s and 40s is predicted. The raisin crop is much shorter than expected. Ship- ments and new buying are sustaining present price levels of full list. First hands who have been taking account of crop conditions have been buying free- ly at advancing prices, so that the growers are perhaps carrying consid- erably less unsold fruit now than at the same time a year ago. This has naturally given them additional con- fidence and encouraged the notion that they have all to gain and nothing to lose by holding on an advancing mar- ket. California figs are practically out of the picture. Calimyrnas are con- fined to few hands, and it is very diffi- cult to find the large sizes. The minor items like peaches and pears are prac- tically all out of growers’ hands. Nuts—The shelled nut market was more active here this week. Distribu- tors reported a better demand from the manufacturing trade and prices showed a seasonal increase. Some varieties of almonds, as well as shelled Brazils, filberts, pistachios and Manchurian walnuts, worked higher. News from abroad was meager, but prices are ap- parently being well maintained. The unshelled nut market was still waiting for word from: California. The Gov- ernment has estimated the new al- mond crop there as 20 per cent. less than last year, which also was a short crop year. Rice—The market was unchanged here this week. Distribution is show- ing a moderate seasonal expansion, but there has not been much big business placed as yet. A good, active replace- ment demand is reported by most hands and prices here are being well maintained. The market for shipment thas advanced %c to %c and further advances are said to be in prospect. Vinegar—There is some seasonal expansion in the demand for vinegar. The shortage of apples is making itself felt and manufacturers are not forcing the market, as they believe higher pric- es are in prospect. ———_> +. Review of the Produce Market Apples — Strawberry, $1 @ $1.25; No. 1 Wealthy, $1; Wolf River, 65c; Shiawasse, 90c; Greenings, 85c; No. 1 McIntosh, $1.25, Avocados — $2.50 per case from Florida. Bananas—6c per lb. Butter — Creamery, 26c for cartons, and 25%4c for tubs. Cabbage—Home grown, 30c per bu. for white, 65c for red. Cantaloupes—Home grown, 50@75c per bushel. Carrots—Home grown, 20c per doz. bunches or 50c per bu. Cauliflower—75c per flat for home grown. Celery—20 @ 30c per dozen bunches. Celery Cabbage—40c per doz. Cranberries—$2.75 per box of 25 lbs. Cucumbers—50 @ 75c per bushel. Dill Weed—30c per dozen bunches. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: @. HP. from farmer $3.25 Light Red Kidney from farmer__ 4.50 Dark Red Kidney from farmer-_- 5.50 Light Cranberry 2 4.50 Dark @ranberty ~ 2.2 222 3.50 Eggs — Jobbers pay 14c per Ib. for all clean receipts. They sell as fol- lows: Large white, extra fancy__------_- 26c Standard fancy select, cartons__---- 25c Standard fancy select _------------ 24c Paney, fresh white-.-_.22 0-2 =. 23s Candled, large pullets-_-.__-___-__- 20c @heekce2 2 925 0g 18c Storage eggs are being offered as follows: Ne pile 226 NM Apes 20c Checks, Sor a ee 18c Egg plant—75c per dozen for home grown. Garlic—l5c per Ib. Grape Fruit — Florida, $4 for all sizes. Grapes — Wordens and Concords, $1.30 per dozen for 4 lb. baskets; 4 bu. 30c. Green Corn—10-15c per home grown. Green Beans—Home grown, 60c¢ per bushel. Green Onions—10c per dozen. Green Peas—$2.50 per hamper for California and Washington. Green Peppers—50c per bu. Honey Dew Melons—$2.50 per case. Lemons—The price is as follows: dozen for $60) Sunkist 2st $5.00 300 ‘Sunlight 2) 6) 322 6.00 360 Red: Bal 4.50 S00 Red Balle 5 3. 2 5:00 Limes—25c per dozen. Lettuce — In good demand on the following basis: California, 4s and 5s, crate------- $4.00 Meal out-doom 9-20 2 07 Mushrooms—35c per Ib. Onions—Home grown, 65c for yel- low and 90c for white. Oranges—Fancy Sunkist California Navels are now sold at follows: 126 ee $5.00 6 eee 5.00 200 ee 4.75 26 ee 4.75 252 ee ee 4.50 20 ee 4.50 SAa a 4.00 Red Ball, 50c per box less. Parsley—25c per dozen. Peaches—Banners are the only vari- ety now in the market. They command $2.25 per bu. Pears—$1 @ $1.25 for Bartlets. Pickling Stock—Small onions, 75c for 10 lb. bag. Small cukes, 75c @ $1 per bu. Potatoes—Home grown, 75c per bu. Poultry—Wilson & Company pay as follows: inleauy, Bowls. 22.2. 5 2 14¢ ight Powis: <9) {2022 lle Dicko 22 ics ok 10c (harkeys 268s 2 se 18¢ Geese ie ee 8c Radishes—8e per dozen bunches for home grown. Spinach—60c per bushel for home grown. Squash—75c per bu. for Red Hub- bard. Sweet Potatoes—Virginias, $3.50 per bbl. Tomatoes—Very choice. Sold on the market to-day at 25c per bu. May go to 40c to-morrow. Turnips—20c per dozen. Veal Calves — Wilson & Company pay as follows: Haney: ts im eee a llc Good 2355 ee 9c Watermelons—20c. Wax Beans—Home grown, 60c per bushel. Automobile Sales Prospects Good Automobile manufacturers and dealers are greatly encouraged by the fact that automobile sales in the past few weeks have not declined, as expected. Rather, they have shown a slightly rising trend. This is helpful to reduce floor- stocks in the hands of dealers, and has also sustained new pro- duction schedules at a relatively high rate. Automobile executives are won- dering, therefore, whether _ it would not be well to revise old ideas as to seasonal fluctuations in automobile manufacturing _ and selling. As long as purchasing of cars is governed chiefly by neces- sity, rather than desire, a heavier fall business may become a regu- lar feature in the industry, they feel. a The Johnson Retirement The best thing that could hap- pen to the country has actually transpired. Johnson has resigned as chairman of the NRA, to take effect Oct. 15. President Roose- velt received the resignation Mon- day afternoon and immediately accepted it. Johnson never had a single qualification for the position. It was the poorest appointment ever made by the executive head of the United States. The reten- tion of such a boor and bad tem- pered man in office, after his unfit- nes was universally conceded, was a standing disgrace to the admin- istration. —__ + —s__ Hit by Creap Competition Manufacturers of metal hollow-ware in the plated silver and better price chromium lines complained here yes- terday that chromium-plated ware made to retail at $1 to $2 is cut- ting seriously into their business for cheap this The low-price goods, in which a cheaper type of metal is used as a base, is made up in all conven- tional hollow-ware items. Set against better merchandise, it is held, the low- season. end chromium appears to consumers to be no different from better merchan- dise for which prices of $3.50 to $10 Members of the New York Mianufacturers are asked. Silverware Association have complained of the which the extreme low-end chromium manner in is cheapening the market. At an exec- utive committee meeting to be held at the offices of E. K. Ellis, director of the organization, methods for checking the executive competition from chromium ware will be discussed. ————>-+ Lower Prices for Books for the Public Libraries Libraries get special prices for the books they buy. Recently the Book Sellers Code Authority asked NRA for permission to name minimum dis- counts on books sold to libraries. A public hearing was held and library spkesmen explained that they are run- ning on such low budgets that they can’t afford to pay more for books. So the matter was dropped “for the good of the public,” as NRA explained in announcing its action. MUTUAL INSURANCE (Fire and Life) A N Woman’s Interest in Fire Prevention “Mother burned to death and nome destroyed. Bottle of gasoline dropped in kitchen; pilot light on.” “Two children burned to death while playing near open fire.” “Girl seriously burned; celluloid ar- ticles on dresser ignited.” “Gas explodes in schoolhouse. person fatally burned; building tically wrecked.” The above are only a few headlines that have appeared in Tex:s newspapers during ihe months. With these daily reminders of unnecessary loss of lives and prop- erty by fire, do you not think that every woman should make a study of the causes. of fires apply every principle of fire tion to aid in reducing this loss? The need of woman's study of fire hazards in the home, school, and other public buildings where grcups assem- ble cannot be overestimated. When fatalities One prac- of the past few and endeavor io preven- fires occur in these places, often result and property dan:age fol- lows from the occupants’ igncrance or thoughtlessness. The mother placed the bottle of gasoline in the house either did not know the danger of the explosive or think of the pos- sible loss that mignt result from such an act. For the protection of the family and the home, it is highly important that women study safe construction of their homes and familiarize themselves wth the fire hazards frequently found in them. A club or parent-teacher asso- ciation program and a ‘juestionnaire will supply the information and stim- ulate interest in the study. Acquaintance with self - protection methods is necessary in case of fire. What to do if one’s clothing catches on fire, how to escape from a burning building, how to treat burns, and how to turn in a fire alarm are information every homemaker should apply when the emergency arises. When a home is built or improve- ments made, the woman that construction possible by insisting upon the use of the safest building materials, the proper insulation of gas and electricity, and the best ventilation. With the fire resisting building and the use of safe cleaning preparations, electrical appli- ances, and other household articles that are often considered the hazards in the home mav be re- duced to a minimum. A’ child reared in a home parents apply fire prevention ciples, and fire hazards do not exist, will become “fire-conscious,” but women must work together to educate the masses before fire losses will be greatly reduced. In a recent Texas hotel fire four persons burned to death because one was ignorant of a fire hazard. All the children of all the people must be taught fire prevention as a part of the curriculum in the ele- who have and should see is made as safe as necessary, where prin- MICHIGAN mentary and high school grades to obtain nation-wide results. Women may also contribute to the fire prevention movement by asking that all school buildings satisfy the requirements of safe construction, that custodians keep their buildings free of fire hazards, and that children be taught how to leave the building in case of an alarm, The use of a “never failing alarm” in each building is the most important factor in a successful fire drill. A properly conducted drill is a solution to the panic danger of crowds. To teach children to think and act quickly, in case regular exits are closed, “obstructed” drills should be conducted. Regular training of this kind will to watch for exits and to their quickly if an obstruction exists. Theatres, churches, and other public buildings where crowds assemble will be kept free of fire hazards if women demand safer construction of buildings and better housekeeping in them. It is indeed important that exits be properly designated and accessible at all times. Fire prevention committees, fire de- lead children change course partments, civic and service organiza- tions, and others interested in fire pre- vention sponsor campaigns to reduce the loss by fire, and these groups need woman's that has nomic value. co-operation in this work humanitarian and eco- Olga Juniger. both +--+ Fear Fire Always During one week each year the eyes of the Nation are brought to bear upon fire prevention. For seven days every man, woman and child asked to pledge their sincerest efforts to the at- tainment of fire-proof fire prevention. Although fire prevention now thirteen years old, although the yearly destruction of life and property through fire has been materially les- sened, the fact still stands that the fire loss in the United States is the greatest in the world. It is particularly illumin- ating that the average per capita loss in English cities amounts to 85c as compared with the average per capita loss in American cities of $2.22. week is Fire preventionists here have to deal with a public whose daring and fear- lessness are equal to none. Vast expe- rience shows that one and only one method will ever prove effective and that is to teach the American public to Fear Fire! The task is a tremendous one but not an impossible one. Into the minds of the men, women and children must hammered this—that trifling with fire is risking life. Until they actually feel the searing tongues of fire or smell the smoke few people fear or respect fire. But this fear and respect must dwell with our citizens if the fire loss is ever to be brought within reasonable limits. be constantly Fire prevention education, therefore, to be successful must teach the public to “fear fire.’ They fear ‘“athlete’s foot,” and ‘“‘pink tooth brush,” why not fire, which is likely to cause them to lose their worldly possessions and their lives. Certainly it must be much easier to find happines in this land of the free with “athlete’s foot” than to try September 26, 1934 TRADESMAN a is not Fi RE ‘‘Choosey”’ Fire, like Death, is feared chiefly because it can descend so suddenly, without regard for persons or plans. Your house may escape even a scorched shingle for twenty-five years—and then, without warning, be burned to the ground in a couple hours, Your only protection is insur- ance—and don’t neglect it! Our records show a pitiable number of cases where fires have been reported a few days after a lapse of insur- ance—too late to benefit from past years’ payments. The only sure protection is constant protection! FINNISH MUTUAL FIRE INSURANCE CO. 444 PINE ST. CALUMET INSURANCE AT COST (A Non-profit Organization ) It means a saving to you of 25% to 38714 % Below the published board rate LecaLt RresErvE MicHigAN COMPANY 18 years of Sound Operation M. B. & M. MICHIGAN BANKERS & MERCHANTS MUTUAL FIRE INS. COMPANY FREMONT, MICHIGAN Inquiries Solicited FIRE PREVENTION INSPECT YOUR HEATING PLANT AND PROPERTY THOROUGHLY BEFORE THE WINTER MONTHS. e ADD FIRE PREVENTION TO FIRE PROTECTION FOR LOWER FIRE INSURANCE COSTS. PRESENT PREMIUM SAVINGS 12% %-40% INSURE WITH THE MILL MUTUALS AGENCY MUTUAL BUILDING LANSING MICHIGAN DETROIT SAGINAW GRAND RAPIDS @ e@ September 26, 1934 and ‘find it with a face and body hor- ribly disfigured by fire. This, never failing question, is it necessary, then, is our answer to the as the accounts and warnings of fire are read and read. You know and I know that fire prevention education is vitally necessary to the welfare of our country. Lives must not be sacrificed, homes must not be lost, men must not be thrown out of work. How can this be done? Again we say Fear Fire! ——__ ++ Bonfires in Autumn Cause Many Deaths The brilliant, leaping flames of au- tumnal bonfires hold an allure for young and old. The tang of cool, smoky air seems almost a tonic at times. This is all very well but few people really know how to handle a bonfire. The zest of Fall brings the usual Rubbish piled many a day makes for a dazzling fire some Fall eve. Last year Fall caused a great loss of life and injury to prop- erty. Tiny children left to play alone beside the embers of a bonfire: old clean-up days. bonfires men and women too feeble to handle a match, allowed to burn rubbish: young boys and girls who had never been taught the real danger of brush fires, lured by the excitement of a “hig” fire; were the reasons for the needless toll of lives. You, too, are probably planning a bonfire this Fall, Wait until windless day when the children are at school. Have some your bonfire as far away from the house and other build- ings as possible. Have all your rubbish accumulated strike your match. Do not leave your fire after it is burning. before you Do not use kerosene to start it. A little paper will suffice. Throw water on the embers. —_—_ +2 Promising Towns on the Lake Huron Shores Alpena claims to be the largest city in the state North of Bay City. It is the county seat of Alpena county and The total assessed valuation is $11,780,475 and a has a population of 14,000. tax rate of $22.20 per thousand. A new courthouse is being erected with Fed- eral assistance in financing. It has a $100,000 filtration plant, using water taken from Thunder Bay. A river of this name flows into this bay and it provides electric power from three dams, which provide light and power for its industries. Among these are the Michigan Alkali Co., which has large quarries of limestone; the Huron Portland Cement Co., with a capacity of 15,000 barrels per day; the Fletcher Paper Co., using raw wood, produc- ing news print and better grades of pa- per; the Besser Manufacturing Co.; Concrete Products Machinery; Rogers Brothers Seed Co., pea and bean seeds; Alpena Garment Co., largest manufac- turer of women’s dresses in the world; Alpena Leather Corporation, produc- ers of Barkrom sole leather; Huron Industries, manufacturers of machine parts, and the Alpena Woolen Mills, wool products. Some of the merchants report trade better this year, while others see little if any change. It was admitted by all MICHIGAN that none of the home merchants were making a living profit. The general opinion is that 40 per cent. of the trade here goes to the chain store corpora- tions. All agreed that business here would be near to normal were it not for the loss of the profits on the trade given the chain stores. Many people here, even those among the professions, do not realize the destructive effect the outside corporations have upon the business welfare, when they send away every dollar of the profits they make on the trade they receive here. They do not realize that it is the small profits which home merchants receive that If the chain stores spent their profits here, as do keeps business moving. the home merchants, it would not be so bad, but they do not do this—they send every dollar of profit away never to return. They have no interest in Alpena but to exploit it, and it is cer- tainly unfortunate that people here, many of them, do not see that the pros- perity of this city rests upon the loy- alty of its citizens. Greedy monopolies do not build up any community. In- They come after cities have been built by the home stead, they pull it down. people, to harvest what others have planted. What this city needs is an organization of all of its home _ busi- ness people, and it must be awake and ready to fight for the home city. Chain store corporations should not be al- lowed membership, although they often seek it. No one has anything against their employes, as they must work where they can find it, but it is the corporations which must be kept out. All the interest they have is to prevent action which might inter- fere with their local trade. Alpena is a fine city and is a credit to the citizens who built it. It has achieved promi- nence in the industrial life of this state. It has a great future if civic and in- greedy dustrial leaders can catch the vision. It has a great harbor and quarries of limestone, which will be a source of great wealth for decades to ocme. It is a Mecca for tourists and sportsmen, with its many lakes and growing for- ests. Alpena has two food merchants who have been in business a long time. They are J. S. Szezukowski and T. W. Stewart. Years have dealt kindly with both of them and they are yet active in waiting on trade. Lincoln is a neat little village of 250 population, located on M 23, on Twin Lakes, in Alcona county. It has a several good. stores, among them J. G. Walker, LeCuyer Bros. and Wm. Josephson, All of them have excellent stocks and report trade some better than last year. newspaper and Harrisville is the county seat of Al- cona county and has a population of 500. It is very pleasantly located upon the shore of Lake Huron and once was the center of heavy lumbering opera- Now farming is the principal industry. Merchants here report busi- ness a little better than a year ago. Among them is Roy Kearly, who re- cently began with a good stock of groceries and cured meats. tions. business Oscoda was invaded this season by the chain store octopus, which has TRADESMAN seriously cut into the trade of local food merchants. While tourist trade increased, the chain store got most of it. Since lumbering days passed busi- ness has gradually declined here. The land for several miles out is not suit- able for farms. This has left the peo- ple here depending largely on summer visitors. Federal It is a dirty shame that the Government permits these huge monopolies to operate, when they are violators of the Federal law. They have no heart or soul, but reach out into towns and villages depending for their lives upon summer trade to get enough to see them through the win- ter. They open their branch stores, with months bloody red fronts, for a few during summer, then close them until the following year. It is vultures such as these which should get the axe, as those of their kind have got it recently in Germany. The mas- tadonic greed of these giant beasts, has no parallel in history, They are rav- ishers of American freedom and justice. The day of their doom is not far dis- tant. East Tawas and Tawas City are lo- cated on US 23 along the shore of These towns must have been rivals in the early lumbering days and both have grown until the trav- eler would not know when he was passing out of one town into the other. In leaving Oscoda the writer followed Tawas Bay. US 23 road signs, which were not re- moved when the new paved shore route was opened, and which shortens the distance about seven miles. The old route passes the new US rifle range, located several miles Northwest of Bast Vawas. The cleared a tract of three or four hun- dred plains. Government has acres, in what was jack pine This range is also an airport and fifteen army planes were lined up in a row, making an unusual sight. The main industries here are the shops of the D. & M. Ry. and the fleet of fish- ing boats. Merchants report trade a little better this year, owing to the in- crease in tourists travel. Au Gres is a neat little country vil- lage on US 23. The paved highway from Tawas City here wollows the shoreline of Saginaw Bay. Along this route are many summer homes. Mer- chants here report good crops among the farmers and with higher prices the future looks: encouraging. The local bank here is open and no depositor has taken a loss. Among the leading mer- chants are H. C. Noggle and Harry Marsh, Jr. Both have excellent stocks and feel assured of a good fall trade. Standish is the county seat of Are- nec county. Once a great lumbering center, it has developed into an im- portant trading point for the many fine farms developed from what was once pine slashings. Dairying is much in evidence, as here is located a large plant producing dairy products. Mer- chants here report trade ahead of last year. One told of a farmer who had just sold his bean crop, which he car- ried over from last year, and for which he received a thousand dollars. This was a time when he was ahead by hold- ing his crop. Here is located a pro- eressive food merchant, Wm. H. Mar- tin, who carries as fine a stock and quality as can be found in any large city store. lumbering town, but has developed into an im- Pinconning began as a portant farming center. Here is lo- cated the Franck Chickory Co., the Pickle Co. and the Farmers’ which Golden Co-Operative Elevator, all of provide a good market. The writer arrived here during a two days home coming celebration, including an agri- cultural display of crops and well bred stock. Exhibits were made by the local 4-H from noon until 5 o’clock. Stores were closed Music was furnished by the boys band from the clubs. Industrial Home for Boys, at Lansing. Games, husband calling, and a team pulling contest provided entertainment. Merchants report trade better this year. Among them are Krumpp Bros., Fred Brazeau, A. E. Shearer & Son and P. ‘EF: Ososki, all of stores and excellent stocks. whom have good Late rains have pushed the crops through in this section, so farmers will, with the high- er prices, fare better than since 1929. E. B. Stebbins. —__——_ > > > Blow to Thirty Heur Week The report of the board of en- quiry for the cotton textile indus- try is seen here as dealing a death- blow to the movement for com- pulsory observance by all indus- try of the thirty-hour week. While organized labor is ready to agitate for the enactment of thirty-hour week legislation by the next Congress, and support already was present within the Administration for the application of this principle by the President under existing authority to change code provisions in any and all in- dustries, the ineffectiveness of such a plan in the case of a “‘sick”’ industry to obtain the desires of the workers is seen proved by the board. Instead of resulting in a spread of employment in the textile in- dustry, the board found that a re- duction in the weekly standard of hours would not, under present conditions, lessen the amount of time worked, for the industry is not now furnishing thirty hours of work per week. It is admitted that the chanze would increase the pay for the time worked, but, it was indicated, this would so fur- ther increase production costs as to materially lessen the now lim- ited consumption. The board found that if the condition of the industry were such that labor could now obtain the permitted forty hours a week, the resulting increase in weekly wages received would go far to- ward helping the situation. Sum- marized, the report shows con- clusively that it is not possible to increase employment by legisla- tive or Executive fiat. 2.2. >___—__ Some spend millions for happiness. A penny will delight a child. —_++2>—_____ We dig for gold, also to find knowl- edge. WEAK SPOTS IN METHODS With merchandise delivery difficul- ties increasing and the possibility of a sellers’ market developing, current buy- ing procedure in the wholesale mar- kets is undergoing close examination to determine its weak spots. Impor- tant changes in the attitude toward re- sources, the buyer-salesman relation and in efficent canvassing of the wholesale markets may result from the present ferment. Discount and rebate changes brought about by the NRA codes have been a threat to the system of “preferred” merchandise resources. A survey dur- ing the week, however, indicated that this method of buying appears to be well entrenched and promises to grow stronger. It is significant, however, that more steps are being taken to make sure that the merchandise offerings of firms not on the so-called preferred lists re- ceive an adequate degree of attention. Ways are being developed to give a “better break” to salesmen visiting the buying offices. There is also greater emphasis on more effectiveness on the part of the staff buyer in ferreting out new and worth-while sources of supply. The first trend is indicated by the decision of a prominent buying office more or less to guarantee a hearing to each salesman by means of an appoint- ment. The second is shown by the com- ment of one leading buying office exec- utive that more than 100 lines are be- ing seen weekly in the open market by staff buyers. The charge has been frequently made that the system of the preferred merchandise resource originally gained headway because such a resource grant- ed rebates and price concessions and gave preferential] deliveries. To some degree the various codes have changed this situation. Discounts have been re- duced or standardized and the effort has been made to prevent granting of rebates, usually 2 per cent. at the end of the season. The quantity rebate situation, how- ever, is still unclarified, owing to the lack of blanket ruling specifically pro- hibiting such grants. The nearest ap- proach to the solutien of the problem is the declaring of rebates to be a code violation when the order is placed con- tingent upon the granting of the re- bate. Well-informed comment in the markets here during the week indicated that a manufacturer can legally grant a rebate. It was added, as a matter of report and belief, that such volun- tary rebates are being given and are being sought by buyers. However, apart from the question of rebates, buying office and retail exec- utives saw the system of preferred re- sources justifying itself. The pre- ferred resources are “picked and play- ed” because the results have proved themselves, these executives said. Careful check is made of the business placed, retail sales and markdowns, it was said, with more than 90 per cent. of the resources repeated from season to season. The claim was made that less than 10 per cent. of the merchan- dise shown by salesmen at the buying offices was worthy of interest. MICHIGAN TRADESMAN In manufacturers’ and salesmen’s circles, however, the great defect of the preferred resource system, and one that must bear watching for its future implications, is the lack of flexibility of this method. At the moment, for example, the call for short fur-trimmed suits has caught many of the so-called preferred resources in the garment field unawares, and the buying offices in a number of instances have had to go outside their preferred lists for this merchandise. A shortage of merchandise in this and other wholesale lines would fur- their require among other than preferred suppliers in order to obtain more complete de- liveries. The benefit of preferred de- liveries, however. continues to be one of the mainstays offered the buying so-called pre- spreading of business office or retailer by a ferred source. Retailers and buying office execu- tives assert that time limitations and the “pat” sales talk of the salesmen themselves are to blame for lack of interest of buyers. The suggestion was made that if the manufacturer person- ally were to take the trouble to im- prove this phase more buyers would see more salesmen. The action of the buying office in granting appointments to salesmen, however, was seen as tending to put a new aspect on the salesmen’s activi- ties. Salesmen welcomed the plan, with their chief criticism being that the five-minute allotment was too short. Those directing the experiment, however, said if the merchandise war- ranted a longer period would be grant- ed the salesman later on. BUSINESS OUTLOOK BAD A combination of active opposition to the recovery program by interests whose powers have been curbed, the drive against the unjust and utterly wretched demands of union labor slack- ers, natural reaction from the first en- thusiasm for NRA and political pro- paganda preliminary to the Fall elec- tions, has served to confuse the busi- ness outlook to a disturbing extent. Most business men are “jittery” in the extreme over many matters which or- dinarily do not concern them even while many of them are forced to ad- mit that they are getting fair results in their own enterprises. One commentator pointed. out in the week that business sentiment just now is lower than it was in March, 1933, because at that time few pretended to know what the crisis was all about, while now everyone seems to feel that the situation is very bad and knows just what is wrong with it. That ap- pears to be a good summary of the present state of the business mind even though trade and industrial figures do not bear out the theory of a major set- back. Because of this unsettled sentiment, the outlook must remain somewhat clouded. However, it is a question just how long this frame of mind will per- sist. Idle capital will not stay idle for- ever, that is sure. Nor is it likely that the basic features of the recovery pro- gram will be scrapped, particularly in view of recent political results which have shown a popular swing more to the left than to the right. Trade and industry are turning in much better earning statements and capital should soon be attracted to fields that are showing profits. DRY GOODS CONDITIONS Some easing in retail trade is noted this week, but, outside the areas affect- ed by strikes, where sharp decreases are now reported, volume seems to be well maintained. The slackening here is ascribed to the religious holiday and more uncertain sentiment. For the first half of the month, how- ever, department store sales, accord- ing to the Federal Reserve Bank, ex- ceeded expectations by a good margin. The metropolitan stores did 4.9 per cent. more business than in the corre- sponding period last year exclusive of liquor sales, and the increase with such sales included amounted to 7.2 per cent. Reports from chain-store organiza- tions indicated that there will be sub- stantial “gains made for the month. In- creases are expected to run around 20 per cent. for some of the large ones, despite the effect of labor disturbances. In the wholesale merchandise mar- kets the largest volume of mail and tel- egraph orders so far this year was re- ported for the week. While some of this business might be traced to anx- ietv over getting in necessary supplies on account of the textile tie-up, the gains were regarded as_ legitimate enough in view of the encouraging level of trade. With the prospect of the strike be- ing concluded by the surrender of the unscrupulous union labor leaders, the supply situation has not reached a serious stage except in scattered in- stances where wanted colors or fab- rics are short. cotton garments affected by the hour reduction and wage increase of Oct. 1 are scheduled for this week. Price increases upon BUSINESS GROUPS ACTING Various moves have been made in recent weeks by business interests who seek to obtain more weight for their views at Washington. Some of these groups have drawn up programs and others are starting surveys. Anti-labor influences are to the fore, but the “brain trust” and monetary policies are also major targets. Outside these active forces it is probably safe to say that business men in general would appre- ciate a reassuring statement from Pres- ident Roosevelt upon the state of busi- ness and the administration program for at least the near future. Of course, the principal trouble with business opinion at present, as it has been in the past, is that it condemns without offering substitute proposals. Any forward step has always. been criticized and the public has learned to discount such criticism and suspect ul- terior motives. Just now there is plen- ty of occasion for criticism, although a good deal of it is aimed at legisla- tors when business men are themselves to blame. The critics fall down, it would seem, when they have no con- structive proposals to offer. Throughout the depression it has been remarked that the large business September 26, 1934 organizations of the country, with few exceptions, have had very little to sug- gest in the way of recovery measures. The formation of groups apart from these associations indicates that some set-up seemed necessary. In the event, however, that the newer organizations follow old-line methods, then they are not likely to prove any more success- ful than their predecessors. TEXTILE REPORT FAVORED To the Winant report providing a basis for setting the textile strike, the among mill favorable. reaction owners on the whole The die-hard element, of course, was not satisfied, was even with the concession that an in- dustry agreement with the union was not considered feasible. Collective bargaining on a_plant-to-plant basis Textile 3oard to administer and establishment of a new Labor Relations and enforce all labor provisions were proposed. This settlement, therefore, followed the form used in composing the dif- ferences in the automobile and steel in- dustries. It seemed to mark more def- initely a change in the NRA set-up which had delegated union labor pow- ers to code officials appointed by the industry itself and, consequently, likely to be more partial to management than to labor. In the cotton textile industry it is un- fortunate that leadership among the employers was grasped by those who have been opposed to even the basic reforms enacted under the recovery legislation. ‘Thus, one of the chieftains was an individual who fought the ban on child labor to the last minute. Adequate enforcement of the pres- ent labor provisions of the codes, to- gether with whatever new rules are de- vised as a result of the investigations to be made by various boards, should mean much more stabilized conditions in the industry, an objective which most producers are heartily seeking. FAVORABLE INFLUENCES Prospects for the ending of the tex- tile strike are accepted in business cir- cles as a long step toward encouraging the belated Fall recovery. Employment figures released in the week indicated a gain from July to August in factory workers of 1 per cent. and a payroll increase of 3 per cent. A seasonal rise is usual. The Labor Department published an index of 90.7 for employment in non-durable goods industries and one of 67.3 for durable goods producers, both based on the period from 1923 to 1925. Capi- tal undertakings are thus shown to be still lagging far behind. The business index has fallen to the lowest level since the week ended April 22, 1933. The steel activity series was the only one that rose, although the ear-loadings index was unchanged. Building construction awards went ahead last month and the increase was 13 per cent. above the same month last year. This gain exceeded the rise in prices by a good margin. Trade continues to present a much better picture than basic industry, al- though there are now signs that the latter will begin to show improvement. September 26, 1934 MICHIGAN TRADESMAN OUT AROUND Things Seen and Heard on a Week End Trip The rich fall colors in the woods are already in evidence, especially on shrubs and small trees, tion of a very giving indica- colorful season. The next two weeks promise much to the pedestrian and motorist, About the first thing which caught my eye when I approached the busi- ness section of Middleville last Satur- day was a former Grand Rapids street car bearing the name of Samuel M. Lemon. It is now located on the bank of Thornapple river, just below the dam and just above the bridge. It is now utilized as a lunch room. I could not help thinking how Mr. Lem- on’s Irish ire would rise if he could see such a travesty on the name he proudly bore. When the street railway company adopted the plan of inscribing the names of distinguished citizens on the street cars I thought it was a happy idea, but when I note the ig- noble positions many of the discarded cars have occupied since the company sought the protection of the bank- ruptcy court, I have changed my mind. Of course, the receiver had a legal and moral right to dispose of the cars to the best advantage, but I think Judge Raymond should have insisted that the names inscribed on the cars be erased before they were turned over to pros- pective purchasers. The recent death of A. M. Gardner, grocer and hardware dealer at Middle- ville, leaves a decided gap in the mer- cantile line-up of that place. Mr, Gard- ner was well regarded by all who came in contact with him at any angle. Those who have had occasion to nav- igate the main street of Spring Lake during the summer will be greatly re- joiced to learn that the disturbed con- dition of the pavement from the en- trance to the town on the East to the bridge on the West will be replaced by an entirely new pavement before the end of October. IT recently discovered a new entrance to Muskegon from the South which is less subject to traffic trouble than any other route I have used heretofore. Leave US 31 at Pontalona street, push on West to Henry street, then North on Henry street to the center of the city. This takes the traveler over the superb new bridge over Mona Lake, thence past the great iron plant at the corner of Henry and Broadway. The people of Fruitport have piped the magnetic mineral spring from its original source near the dance hall up to the East side of the park, where every one passing through town can have every access to it. This is a very gracious act on the part of Fruitport people. Fifty years ago the mineral springs at Grand Haven, Spring Lake and Fruitport were celebrated all over the country for their curative proper- ties. I think arrangements are such that people who wish to fill jugs and other containers with the precious water can be accommodated. When these springs were discovered the water was held to be a universal pana- cea for rheumatism and other internal troubles pertaining to the blood, kid- neys and ‘liver. The remarkable change which Mus- kegon people have been undertaking during the past two years—converting the swamp between Muskegon and North Muskegon into a beautiful park area—has been successfully accom- plished, All it lacks is a coating of green, which Nature will probably pro- vide next season. Nothing Muskegon had ever done in the way of civic bet- terment approaches this great under- taking in utility and importance. The fact that the improvement was inspired by the American Legion and is dedi- cated in honor and memory of that organization is certainly very sugges- tive. For twenty years or so I have un- dertaken to find time to turn to the East on US 31, between Mus- kegon and Whitehall and_ inspect the resort of Lakewood, which I believe was sponsored by the Chicago Daily News during the ownership of the late Victor F. Lawson. The opportunity was presented one day last week. A good gravel road has been constructed from US 31 to Twin Lakes. Lakewood is about six miles from US 31. The lake has entirely disappeared during the dry season we have recently experienced. About 200 resort homes are included in the resort, which probably comprises 1000 acres and 10,000 lots. There does not ap- pear to have been much growth of late years. As I recall the circum- stances attending the sale of the lots, each yearly subscriber to the News was given a deed for a lot. Gerrit Vanderhoning, whose grocery store on Eastern avenue is one of the show places of the town (Grand Rap- ids), is in Columbus, Ohio, this week as the representative of the National Retail Grocers Association at the an- nual convention of the Ohio Retail Grocers Association. He is accom- panied by his wife. The grocery store of Henry R. Stuit, 1133 Cooper avenue, is one of the smallest in the city, but it is also one of the cleanest and best arranged. Last week Mr. Stuit arranged a semi-circle of grapes strung in his front window which presents a very handsome ap- pearance. I wish more grocers took the pride Mr. Stuit does to keep his store looking wholesome and inviting. In talking recently with William B. Berner, Vice-president of Lee & Cady, I stated that recent information con- cerning Jackson led me to believe that the chain stores were getting more than their share of the business. Mr. Berner stated that his information from Jackson was of a contrary char- acter, In order to secure thoroughly authentic information, I communicated with E. J. Barnes, manager of Symons Brothers & Co., who very soon set me aright in the following reply to my enquiry: Jackson, Sept. 18—I have your kind letter of Sept. 14 in regard to renewal of our subscription, also asking a ques- tion in regard to the chain store gro- cery business in Jackson against that of independent retailers. In reply to this letter, I believe I can state frankly that your informant’s estimate as to the percentage of ch ain store grocery business in Jackson is not far from right. Jackson is, per- haps, slightly different from some cities in Michigan in that our industries here serve a more fluctuating population, and consequently grocery buyers are more apt to be cash buyers; and there- fore patronize the chains. I can also state frankly that it is my observation that the independent gro- cery business has come back in Jack- son territory quite rapidly within the past year or year and a half. I know of several independents whose business at the present time is nearly double the volume which prevailed some fif- teen or eighteen months ago, and I do not hesitate to express my firm convic- tion that the chain stores are going to find keener competition from the inde- pendents in the years to come than they have in the years past. I also have been told by people who should know, that the chain grocery business in Jackson has not proved very profit- able in the past year or two. We know they have vacated several locations which were formerly considered profit- able, and I have observed that when a chain store goes out of a neighborhood that the independent store business in- creases considerably in that neighbor- hood. One of the large chains is en- deavoring to operate three large estab- lishments in the downtown section of Jackson, which I do not think can prove profitable to them. I believe the battle of the independ- ent retail groceries for a fair share of the grocery business has only begun, and that the next ten years will see a steady growth of independent effort in the grocery field. E. J. Barnes, Mer. Symons Bros & Co. Woodland, August 31—Once again I am taking the liberty of writing and asking for advice from you as I am quite sure that as editor of the Tradesman you are much better in- formed than I. On April 17, 1934, Mr. Frandsen, of Hastings, representing the Charles H. Osborn Co., called and sold me a bill of corsets. As usual, he quite in- sisted that I take some of the num- bers which I did not think I could dis- pose of, but he stated that on receipt of the corsets I might return those I did not wish to keep. The order was shipped and I re- ceived the goods and they were un- packed by me. Two or three days later I received a statement from the com- pany, on which was imprinted with a rubber stamp that no goods could be returned without the consent of the company and that their salesmen could not authorize the return of any mer- chandise. I returned the corsets which I thought could not be disposed of and paid them for those I kept. They have returned the corsets to me, but I re- fused them. They are still trying to collect the $12.50 for the merchandise in question and they have turned this matter over to the Code Authority of the Corset and Brassiere Industry at New York City, who have informed me that under the code this merchandise cannot be returned. Can you inform me if I can be held liable for the goods returned? Any information or suggestion you have on this question would be appre- ciated. E. O. Shorno. On receipt of the above letter I took the matter up with the Code Authority, as follows: Grand Rapids, Sept. 1—E. O. Shor- no, of Woodland, bought corsets of Charles Osborne Co., Hastings. The agent urged him to accept shipment of some corsets he did not approve of with the understanding he could re- turn them if he found they were un- salable in his market. As soon as the shipment came in he returned the cor- sets he had demurred ordering and paid for the others, The Osborne Co. refused to accept the corsets and re-shipped them to Woodland, sending claim to you and you are making demand on him for payment. Permit me to enquire if this is ac- cording to Hoyle; in other words, if it is one of the rules of the code? The reply to the above letter was as follows: New York, Sept. 2i—In the matter of return of merchandise by E. L. Shorno, Woodland, to the Charles H. Osborne Co., Hastings, we thought you would be interested to know of the action taken by the Code Authority after reviewing the situation at its meeting on Sept. 19, Section (e) Returns, of our Code, copy of which is enclosed, lays down the circumstances under which a man- ufacturer may accept the return of merchandise from a retailer. The rea- son advanced by Mr. Shorno, namely that the manutfacturer’s salesman had instructed him that he might return the merchandise if he so wished, clearly is not a valid reason, so far at the Code is concerned. Furthermore, this same section specifically requires the manu- facturer to place on all invoices a statement to the effect that a salesman has no right to authorize the return of merchandise. As the authority of a Code Authority is merely to interpret the Code as it is written, and not to make exceptions to it, it was felt that Mr. Shorno’s request could not be ac- ceded to, John A. Toomey, Manager Code Authority. The fiftieth anniversary edition of the Grand Rapids Herald Sunday was a very creditable publication in all the term implies. The special articles evi- dently were prepared with much care and Managing Editor Sparks is cer- tainly entitled to a great deal of credit for the masterly manner in which he handled so gigantic an undertaking. I don’t think he takes enough credit to himself for the hard work he has done during the past thirty years, I also think more credit should have deen accorded Lewis G. Stuart for the lorg years of faithful service he gave the Herald during the twenty years it was under the management of Mr. Con- ger and himself. No brighter example of newspaper co-operation between owner and editor was ever presented in Michigan. President Roosevelt — whether he knows it or not, whether he likes it or not, and whether he intends*it or not— is, by his actions and his utterances, stifling the established business life of the Nation he wishes to lead into happier davs. Whatever his motives and whatever his ultimate goal, he can- not be relieved from large responsi- bility for the present mood of indus- trv. Or from the fact that that mood is contributing more to American unhap- piness and demoralization than any (Continued on page 23) 10 FINANCIAL Two Food Factories Which Did Not Prosper Our outstanding promoter, Harry Probasco, once said in regard to the investors, “they have been gassed, irri- gated and timbered and now they should be oiled.” To the uninitiated, what his figurative language meant was that investors had been loaded with gas promotion, irrigation bonds and timber bonds, and that they should be offered securities of oil companies. I don’t think this ever came to pass, but finally they were “danced” by Pro- basco’s dancehall in Los Angeles and it proved to be what the French call the “dance of death” for the promoter and his victims. However, before Probasco’s time, it might be said that the hungry inves- tors were fed and the thirsty ones were given a drink. That is also to say, that the hungry investors were fed beans and the thirsty imitation coffee in this way: Along about 1901, the success of C. W. Post with his food products and Postum coffee brought forward num- berless promoters of imitations and along came a man to Grand Rapids by the name of Fuller who had a patent on a machine for taking the hulls off from beans. He alleged that the hulls from beans were pure cellulose and caused digestive disturbances. He pro- posed to organize a company with pre- ferred and common stocks, giving a large bonus of common to the inves- tors, and interested Lewis H. Withey and George E. Hardy of the Michigan Trust Company. From that time on, the game went big. He obtained such men as James M. Barnett, T. Stewart White, J. C. Holt, Moseley Brothers and Dennis Brothers. He was a slow and smooth spoken man but very art- ful to the extent that he had everyone excited with the prospects. His slogan was that in the civil war, “beans had killed more men than bullets” and T. Stewart White, who had served in the commissary department during the war, said that he knew that was true. Mose- ly Brothers, the bean men, wanted to handle the product, William Judson, the wholesale grocer, wanted the ex- clusive wholesale trade, and John Byrne grew so excited that he made the statement that he would like to put a good part of his fortune into the propo- sition. It was incorporated by the impres- sive sounding name of the American Hulled Bean Co., with offices and fac- tory at Battle Creek. They bought 100 acres of land on the outskirts of Battle Creek to plat for lots on which hun- dreds of their workmen were to dwell and put up a wonderful bean canning factory. The common began to be actively dealt in. They put out dry beans in bulk and in cartons and also in cans either plain or with tomato sauce, following the example of can- ners of National reputation of the same products. At the first annual meeting there were many speeches made by the officers, with many words but no facts, and finally the writer went down to see what the situation was. MICHIGAN In the mean time the promotion for the thirsty ones had been organized in the shape of an imitation and Grand Rapids investors were in that. This was called the Javril Company and they had a factory not far from the hulled bean company. The manager of this factory was Leo A. Caro, of Grand Rapids, and he did a good job with his meager funds as long as his meager funds held out. The writer on his trip to Battle Creek first visited the hulled bean fac- tory and it seemed to be in fine work- ing order. On one side of the room there were numbers of cans of beans put up, but happening to glance at the opposite wall, it was all splotched up in red and he enquired the reason for that and the manager stated that, in spite of the fact that the beans were put up in airtight cans and cooked by steam, some of the cans would work and would: explode and the ones which were put up with tomato sauce had exploded and splotched the opposite wall. They said they were endeavor- ing to correct the difficulty. From that factory the writer went across to see about the Javril Company and mentioned the matter to Mr. Caro and he said, yes, he knew about it, and I enquired from him if there were much of the product that they had to throw out, and he said that they had had a dirt wagon hauling these cans that showed signs of working all day to a hole between the hulled bean factory and the Javril factory. A day or two after that he was startled by a loud explosion and he rushed to the window and dirt and dust were going up out of the hole where the hulled bean cans had been buried, and thereafter con- tinuous explosions occurred. Of course, the hulled bean company petered out and the investors lost all. The Javril Company might have had a different fate if they had had about $1,000 to advertise their product. They had a copyright on the name and a patent on their process which ran for seventeen years and when that expired, the Postum took it up and now are selling the same product un- der the name of Instantaneous Postum, Claude T. Hamilton. ——_+~+- A Bunch of Softies Call us old-fashioned if you will, but we are not ashamed to belong to that dwindling genera- tion which believes that salvation comes though toil, not leisure; through struggle, not through ease. The only worth-while things that have come to us in this life have come through work that was almost always hard and often bitter. We believe that this has always been true of mankind and that it will always be true. We believe not in how little work, but how much; not in how few hours, but how many. In short, with Theodore Roosevelt, we ‘‘wish to preach not the doc- trine of ignoble ease, but the doc- trine of the strenuous life.” America must not grow soft! J. Kindelberger. TRADESMAN IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion The Federal Trade Commission has ordered Mixer Medicine Co., of Hast- ings, and its proprietor, Charles W. Mixer, to cease and desist from unfair competitive methods in the sale of a medical product alleged to be a cure for cancer and scrofula. Mixer is directed to discontinue mis- representing his products by means of testimonials or endorsements, in or through newspapers, magazines, the radio, advertising literature or pic- tures. Among the products are a “cancer and scrofula syrup,” a “cancer and tumor absorber,” a “cancer salve,” a “cancer paste” and others. The respondent is directed specifi- cally to cease stating that these prod- ucts will cure, or aid in the cure of cancer, or can aid in the cure or have ever cured scrofula, and not to repre- sent that these diseases can be correct- ly diagnosed by means of answers to questionnaires or in any other man- ner except by and through careful physical examination by a competent physician. When a patient would write to the respondent indicating that he had or suspected that he had cancer, he would be supplied by Mixer with a questionnaire containing questions as to the patient’s physical condition, ac- cording to Commission findings. From the answers, Mixer asserted, he was able to determine whether or not the patient had cancer and the particular kind of cancer. Dr. Max Cutler, Director of the Tu- mor Clinic of Michael Reese Hospital, Chicago, who has examined some 50,- 000 cases of cancer and is a recognized authority on the disease, testified be- fore a Commission examiner that it is quite impossible to diagnose cancer from answers received to such a ques- tionnaire. Other cancer authorities agree with Dr. Cutler. Mixer is also ordered to cease repre- senting that he is a physician or sur- geon, it having been brought out that he, a son of the late Dr. Lyman N. Mixer, who founded the business, is not a physician or surgeon, nor a chemist or pharmacist. Charles W. Mixer has conducted the business since his father retired in 1888. The Federal Trade Commission has ordered its files closed in the case of S. C. Coumbe Co, and others, of St. Paul, Minn., formerly engaged in manufacturing and distributing candies and punch board devices for use in the sale of candy products. The Commis- sion’s complaint against the company concerned the use of an alleged lot- tery in the sale of its products. The case was ordered closed because the company is no longer doing business, although it has not been formally dis- solved. The individual respondent, S. C. Coumbe, is in another merchandis- J. H. Phone 9-4417 { GRAND RAPIDS September 26, 1924 ing business and is not now manufac- turing and distributing candy. Unfair methods of competition in the sale of wheat flour is prohibited by the Federal Trade Commission in an order to cease and desist issued against Louis A. Miller, of Nashville, Tenn., doing business under the trade name. of Southern Milling Co. Miller is ordered to cease and desist from carrying on his business under A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 560 Michigan Trust Bldg. Phone 9-7231 A‘l Issues CONSUMERS POWFR PREFERRED BOUGHT SOLD QUOTED Your Inquiries Solicited ROGER VERSEPUT & C0. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 PETTER & CO. INVESTMENT BANKERS THE GRAND Rapips NATIONAL Bank BuimLpine Offers OFFICE SPACE At the Lowest Rates in the History of the Building Telephone 9-7171 or Call at Room No. 722 3 West Michigan’s oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices Phone 2-3496 MUSKEGON DP emcemcemce; September 26, 1934 the name “Southern Milling Co.,” or any other name which includes the word “milling” or words of like import, and from making representations in advertising that he is a manufacturer of flour or that flour sold by him comes directly from manufacturer to purchaser. The order is to be effective unless and until Miller actually owns and operates or controls a factory or mill “wherein is made by grinding or crush- ing the wheat berry any and all flour sold or offered for sale by him under such title or name, or by or through any such representation.” The order is also to be effective unless and until Miller shall insert the words “not grinders of wheat,” in immediate con- junction with his trade name. The respondent refrained from con- testing the proceeding and consented to the issuance of an order to cease and desist. Charging the use of unfair competi- tive methods in the sale of a medical compound, the Federal Trade Commis- sion has issued a complaint against Jo- seph A. Piuma, of Los Angeles, distrib- utor of “Glendage,” described as a gland tonic or remedy. The respondent represents “Glen- dage” as a giand tonic capable of re- storing vigorous health and as being the best gland remedy known. The Commission, in its complaint, alleges that “Glendage” is not even a gland remedy or a scientific product. Piuma is given until October 12 to show cause why an order should not be entered requiring him to discontinue the practices of which complaint is made. —_2+>_—_ Proceedings of the Grand Rapids Bankruptcy Court In the matter of Hesse’s, Inc., bankrupt No. 5364, final meeting of creditors was held under date of June 11. Fred G. Timmer, trustee, was present and repre- sented by Hilding & Baker, attorneys. Certain bidders on account were present. Trustee’s report and account was ap- proved and allowed. Balance of accounts, bills and notes receivable was sold to Shirley C. De Groot for the sum of $25. Order was made for payment of expenses of administration and preferred claizns as far as funds on hand would permit. No objection to discharge. No dividend to general creditors. Final meeting ad- journed without date. Files will be re- turned to U. S. District Court. In the matter of Westend Furniture Co., bankrupt No. 5598. The final meeting of creditors has been called for Oct. 5. The trustee’s final report will be allowed at such meeting. There may be a small first and final dividend for creditors. | In the matter of Hull Construction Ce., bankrupt No. 5642. The final meeting of creditors has been called for Oct. 5. The trustee’s final report will be allowed at such meeting. There will be no dividend for crditors. In the matter of Quaker Restaurant, bankrupt No. 5673. The final meeting of creditors has been called for Oct. 5. The trustee’s final report will be allowed at such meeting. There will be no dividend for creditors. In the matter of Avedis M. Desteian, bankrupt No. 5637. The final meeting of creditors has been called for Oct. 5. The trustee’s final report will be allowed at such meting, There will be no dividend for creditors. In the matter of Burt K. Chaffee, Sr., bankrupt No. 5574. The final meeting of creditors has been called for Oct. 5. The trustee’s final report will be allowed at such meeting. There may be @ small dividend for creditors. Sept. 21. On this day the schedules, reference, and adjudication in the mat- ter of Nelson E. Wagg, bankrupt No. 5862, were received. The bankrupt is a salesman of Grand Rapids. The sched- ules show total assets of $350 (all of which is claimed exempt), and total lia- bilities of $9,981.21, listing the following creditors: MICHIGAN Hm Ff. Miter, G. Ro $ 721.40 Winifred T. Kuennen, G. R._--- 5,500.00 Associates Investment Co., South en Gy oss 249.00 Congress Corp., Detroit__ _-. 1,349.00 A. Bastman, Parma .________ 15.00 Henry ford Hospital, Detroit_.___ 400.00 Mich. Gas & Electric Co., Niles__ 3.59 Cc, & Martin, Detroit... unknown G& B. Morvau; Go RR. 387.00 Mich. Bell Telephone Co., G. R. 8.00 Niles City Dainyecio 0s 65.00 O’Toole Coal & Ice Co., Niles__ 85.00 Paper City Motor Sales, Kalamazoo 311.16 A, Shot, Detwot 100.00 Dr. HB. W: Schnoor, G. R._-____ 38.00 Wealthy Food Market, G. R._--- 44.31 H. Williams, Royal Oak__-------- 80.00 C DD Wiley Detrot. 125.00 Warner, Norcross & Judd, G. R. 237.09 Capital Tire & Service Co., Niles 53.75 Union Investment Co., Detroit-. 199.00 ——_+-+____ Late News from the Saginaw Valley Saginaw, Sept. 24—Calvin W. Clark, 76, prominently associated with Sagi- naw business affairs for many years, died Thursday at Saginaw General hos- pital. He was born in Maine in 1858 and when a young man took a position with Dwinnell, Wright & Co., of Bos- ton, leading coffee roasters and: dealers in the United States. As traveling salesman for the company he was in charge of sales and jobbing in Michi- gan and the Northwest for many years, during which time he lived in Saginaw, coming here in the early nineties. Leaving the employ of the Dwinnell, Wright firm about twenty years ago, Mr. Clark organized the Clark, Coggin & Johnson Co., which had its head- quarters in Boston. Serving as West- ern representative of the company, he continued to live in Saginaw. In 1922 he disposed of his interests and en- gaged in the coffee roasting business in Saginaw with Nelson Simpson, retir- ing in 1928. For several years after he carried on a brokerage business in coffee. Mr. Clark was married in Maine to Miss V. Kate Benjamin, who died in 1891. He was again married in 1896 to a Miss Nilson of Boston, who died TRADESMAN Jan. 18, 1929. Mr. Clark leaves no relatives. Funeral services took place Satur- day at the W. L. Chase chapel. Rev. Emil Montanus officiated and burial was in Oakwood. Bert Bixby, formerly in the Upper Peninsula, has purchased and taken possession of the grocery stock of M. J. Johnson, 1505 Madison street, Sag- inaw and intends to enlarge the store and carry a larger stock. Harry Ginsberg, 203 Lapeer avnue, has opened up another store at 125 South Hamilton street, and stocked same with a stock of new and used furniture and stoves. Saginaw Woodenware Co. ——-> 2-2 Bitter Fight Forecasted The current greater militancy of the American federation of la- bor does not appear to have mate- rially weakened opposition to old line labor leaders which found expression recently in the rapidly growing “rank and file’ move- ment. Despite the efforts of present union leaders, delegates to the coming San Francisco convention have in many instances been chos- en from the ranks. They are ex- pected to criticize President Wii- liam Green strongly for his disa- vowal of the San Francisco strike, belated support of the textile strike, and particularly for his re- liance on Government help in promoting the workers’ causes. It is too early for reliable esti- mates of the eventual strength which the active opposition to present A. F. of L. leadership will 11 be able to muster. The heated de- bates that in many cases preceded the election of delegates, and the proposed resolutons, however, forecast a difficult fight for the present leader of the Federation. —_—_~+~+-+—__ The Weakness in Grain Futures The fact that international grain prices have recently fallen back to a theoretical parity with domestic prices has been ad- vanced as an explanation of the current ease in our grain markets. Two elements in the situation, however, indicate that the threat of grain imports is not a dominat- ing factor in the domestic market. Rye, the only grain of which large importations are a certainty, has withstood the price decline better than the major grains. Secondly, spot prices for wheat, corn, barley and oats are much stronger than futures, if carrying charges are given full weight in price calcula- tions. The current pronounced weak- ness in grain futures is, therefore, not considered as a reliable indi- cation of coming lower cash prices. —_.->—___ Care-free A sunny afternoon A porch, a chair And soon No sense of care. The summer days We have to laze And they are long— We may be wrong— Because it pays To laze—and laze. Charles A. Heath. Managed By Men You Know The Preferred Automobile Insurance Go. Michigan Trust Building Writes one of the most unique policies in that it is just such a policy as a policyholder would write for his own protection. Your Home Company 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Rudolf Eckert, Flint. _Vice-President—o. A, Sabrowski, Lan- G Rapids. — Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Pauli Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Nobody Owes Any Man a Living This, sent on a post card by the Chamber of Commerce of Ottawa, Kansas, might profitably—and suitably be hung in every grocery store: “The Government doesn’t owe you a thing. The sooner you reach that con- clusion the better off you will be. In fact, you are in debt to the Govern- ment. You owe the Government the best service you are capable of. No- body amounts to anything who goes through life claiming that the world is in debt to him. You get what you earn in this life, nothing more nor less. Everything has its price, and you get it when you pay the price, and must leave it alone if you are not willing to pay. “You are alone in the world. Nobody owes you anything. You must hustle for yourself or you go down in defeat. Neither God nor humanity has any pa- tience with the one who whines or complains. Courage and fearlessness open the doors to the best things in life, and you must have these and be- stir yourself if you want those things.” Nothing I have seen anywhere has encouraged me and renewed my faith jn the ultimate, basic and enduring sanity and vigor of our country as that common hard-sense utterance; and it is significant that it comes out of Kansas, a state which has endured its full measure of suffering from this year’s drought. And while you're mak- ing signs, read the article in a recent issue of the Saturday Evening Post, written by Herbert Hoover: “In the Sweat of Thy Face Shalt Thou Eat.” “No American should go hungry or cold if he is willing to work.” It is high time that these correct and proper limitations on eating, shel- ter and bodily comforts were re- emphasized because the silly sob-sister stuff which has flooded our press for many long months has instilled the notion into the minds of tens of thou- sands that they need work only as and when, and in such conditions, as suits their taste; but that the country will feed, clothe and shelter them regard- less.” Grocers have been so interested in getting their share of relief business that this aspect of the problem has not had attention so far. But because of their tremendous numbers and the uni- versality of their contact, nobody could so effectively instill these salutary ideas and correct false notions. How does the thought strike you, friend grocer? That “regulation begets regulation” is now becoming better understood; also that the ramifications of regula- tions are endless in their jabyrinthine confusion. But Seattle illustrates how needless and futile is a lot of our ex- citement about this and that. MICHIGAN For after protracted discussion and plenty of pleas, it was there ruled that non-advertised bread could be sold for 8c, while advertised bread must bring 10c, and in some cases, it is sold for llc. The thought was that if there were not such differential, the cash- carry merchants would suffer; and, on the other hand, service grocers felt that if they must charge more, that would turn more business to cash- carry. Seattle should have been a preferred town for this demonstration, because it is a place wherein housewives have gone to market literally since the be- ginning; and the markets are clustered where all can reach them easily. But what happened was this: That cash- carry merchants sell no more bread than they did, despite apparent price- advantage and service grocers sell no less notwithstanding apparent price- handicap. Interpreting, a local trade official smilingly said: “It seems that the cash- carry grocers were already selling all the bread wanted by cash-carry cus- tomers and that folks who prefer serv- ice are not scared off by a two-cent difference in the cost of their bread.” Which maybe shows once more that it takes all kinds of people to make up, not only a world but a city; that we are often scared at shadows; that the best laid plans of mice and men—you know! And now, according to the Massa- chusetts Commissioner of Public Health, a Doctor Bigelow whose name has been familiar to me as an authority since 1909: “A tall can of evaporated milk with an equal amount of water added is as good for children as one quart of pasteurized whole milk.” Consider the implications of that statement, having in mind how much freer from spoilage risk is the evap- orated article; how indefinitely it can be stored; the low cost of its transpor- tation: the comparatively trifling ex- pense of processing, contrasted with the vast extravagance of the delivery of fresh fluid milk. Then not only shall we see, I think, a lot of debunking but that inevitably the evaporated article will forge into progressively more universal use, displacing what we are accustomed to, despite special dairy interests, grocers’ preferences and what have you. According to the Voluntary & Co- operative Groups Magazine, George A: Bartel, of Council Bluffs, is not only treasurer of the NARG but a markedly successful grocer; and that he owes much of his success to his consistent advertising on a well-laid plan is also manifested. Bartel uses a mimeograph exclusive- ly, sending out a circular by mai! every week. Of course, his personality shines through this work; and, like George Cavalli, of Cloverdale Califor- nia, Bartel has greatly improved him- self in the execution of his circulars. Those factors are personal character- istics of the two men which nobody else can steal or copyright away from them; and likewise imitators are not apt to get profitable results. But when Bartel says he uses mail and the mimeograph because he has TRADESMAN reasoned out for himself that he wants to reach people within eight blocks of his store, he plainly and clearly indi- cates along what lines any other grocer can think to fit his advertising profit- ably into his own special requirements. It is just over twenty years since the Findlay business was discontinued. Our town was then less than half the size of Council Bluffs to-day; but are not statistics the ultimate in deceivers? They are, and here is one reason why: That comparative size would give only the vaguest idea of the two towns, because Council Bluffs lies in a plain and is compact, whereas Madison, Wis- consin, is built on a narrow isthmus between two lakes, hence presents de- livery problems especially costly. Thus, as I look back, I realize that our ad- vertising—which was remarkably suc- cessful and resultful—would have been far more effective had we directed it at folks resident in our immediate neighborhood than to use the newspa- pers, as we always did. So I now add to my recent review of the advertising talk of Herb Sack, of Oakland, the advice that you write to George A. Bartel, Bartel & Miller, Council Bluffs, Iowa, for some sam- ples of his advertising. Then study out how you may be able to adapt some of his methods to improve your own an- nouncements: and this I say because, believe me, the entire future belongs to men who can think out their own prob- lems without and despite NRA or any other outside influence, however bene- ficent in intention. Paul Findlay. Money does not talk until it gets big. Chase crease this fall. The quality and freshness of this popular brand are making thousands of new customers for it every day. And sales will show still greater increases with the approach of cooler weather. Get ready to get your share of this busi- Push Dated Coffee. prominently. Mention it in your adver- ness. tising. Recommend discover that it’s a sales-builder. The Fall SALES BUILDER Coffee will help you in- September 26, 1934 Do’s and Don’ts Wake up and get up, then put up or shut up. Get poise and balance before you be- gin your days work. Say a few cheerful words before you leave the house. If no one is present say them aloud to yourself, Fling them out generously on your way down. Then begin to boost. Boost yourself—your family and your home. Boost your employer and his busi- ness. Boost your own business. Boost your neighbor’s business. Don’t sling mud at your competitor; there’s room for all. Don’t be a knocker. Hide your little hammer. Don’t wait, take the step, others will follow. Don’t depreciate, but appreciate. Don’t crawl, walk erect. Don’t knock; there are enough wood- peckers already. Don’t expose your meanness. Thank God if it isn’t found out. Don’t sulk; either fight or forget. Don’t tell your troubles; they'll dis- appear if you let them alone, —__+2>—_ Take interest in yourself, so not to always be paying it. —_—_+ 2+ >—__—_ The higher civilization, the higher the taxes. —_—_++>>—___—_ The truth is knowledge which stands BIG & Sanborn’s Dated your coffee sales Display it it. You'll quickly sure-fire fall R CODE eee eee dat Ema i { | September 26, 1934 MICHIGAN TRADESMAN io MEAT DEALER Looking at Meat Grading from Prac- tical Standpoint When the government commenced to report on supply, demand and price movement in livestock and meat mar- kets a few years ago, the officials in charge were at once confronted with the necessity of considering market supplies by groups made up of classes and grades. There is such a wide range of quality between different animals and carcasses and cuts from these ani- mals, and such a wide range in whole- sale values that to attempt to report even a class without further separation would have given little definite infor- mation to those interested in the mar- ket reports. : I might say that standards for live- stock and meat grades do not differ materially in principle from standards for many other things. We have a standard for weighing, a standard for measuring, a standard for tempera- tures and many other things, and it is equally important to livestock and meat interests that we have standards for livestock and meat. As everyone knows, meat varies a great deal in quality, In the wholesale market to-day we have carcasses of steer beef selling for at least twice as much as others of poorer quality. The lower costing beef is usually leaner than the higher costing, and this means that retailers have less of what they term waste in the form of fat. Of course fat is not waste in a literal sense and is the most concentrated and in some ways the most valuable meat product we have, but fat sells lower as a rule than lean meat, especially lean meat of high or moderately high qual- ity. Retailers high qualitied meat have to buy the carcass fat at- tached to it, and so considerable loss results when they have to sell this fat for Jess than the cost of the wholesale carcass or cut. A great deal of fat is buying consumed: in fact except such as is used for industrial purposes, all pro- duced is consumed, but in its most ac- ceptable form its physical appearance is changed from the way it appears on the surface and on the lining of cer- tain interior sections of animal car- casses. There are varying amounts of fat, however, through the meat muscle so blended with the meat that when cooked, instead of being objectionable it adds to the flavor, tenderness and palatability of the meat. We speak of such fat in beef as marbling, and when you are looking for high qualitied beef, you should look for this marbling. The higher grades of pork veal, lamb and mutton are influenced by this qual- ity factor although it is usually not so evident in these classes as in beef. High qualitied pork possesses a defi- nite color characteristic influenced by this same cause, although it is usually not so evident to the eye in the form of marbling. The highest qualitied veal is quickly identified by its light- ness of color and by the baby fat de- posits on its surface and over interior carcass sections, such as around the kidneys and on the flank. Lamb and mutton may bling. show considerable mar- The lowest grades of meat are iden- tified by the absence of fat; and speak- ing in a practical way no fat at all is observable in the lowest grades. Since flavor, tenderness and general palata- bility are highly desired, meat posses- sing these qualities sells much higher than meat devoid of them. Consumers as a class are not able to accurately grade the quality of meats offered in retail markets, although they are quite capable of determining its suitability when cooked and served on their tables. As a rule they depend upon their to furnish them the quality they desire. There are many retailers who do this but, unfortunate- ly, there are some others who do not. retailers As a consequence a great deal of dis- satisfaction results and many com- plaints are registered against the meat retailing general. The capable and conscientious retailer re- sents lack of ethics in his less con- scientious fellow-craftsman and is just as anxious to have the condition rem- industry in edied as are consumers and those offi- cially interested in their welfare. While this Division is not directly charged with the study of meat retail- ing as a regular thing, or with the enforcement of laws pertaining to the practices in the industry, it is keenly interested in the economics of meat marketing and is anxious to have meat sold according to its grade, and conse- quently its suitability to consumers. There are many advantages in such a practice. When consumer-buyers find meat as they expect, greater satisfac- tion results. This reflects back to pro- ducers who must furnish us with the meat-producing animlas. When meat is sold by grade. producers are better informed as to the quality actually de- manded and arrange to furnish it in sufficent quantities. When a housewife plans a dinner party she expects to delight her guests with the quality of the food. If the meat is tough, lacking in flavor or in any way unsatisfactory she is embarrassed and the pleasure of the occasion is lost to her. When she is uncertain about the quality she worries until it is served. When ex- perts grade and identify the meat in advance she is just as certain as she is when she buys U. S. Extra, 92 score butter, graded by the Department graders. She knows the meat is from disease-free animals from the identify- ing legend on the meat or on the packages. When she gets the same assurance regarding quality there is little left to worry about but the price —and competition will take care of that when all meats are graded. The meat grading service has grown since its inception because as a con- sequence of its existence retailers, res- taurateurs, railroad dining car serv- ices, clubs, steamship lines and others are able to buy meat more accurately according to grade and market value, and better suit those who patronize them. Some retailers have requested the government to make periodic grad- ings in their markets and issue certifi- cates on the findings. These certifi- cates are displayed in windows and other conspicuous places in order that customers may have greater confidence in the meat they buy. The percentage of prime steer beef in this country is relatively small in rela- tion to all steer beef produced, and as a consequence its availability at all times is hardly possible. The choice or No, 1 grade is adaptable to most strictly high-class services and certain- ly meets the requirements of most homes and other eating places. This division advises that more dealers take advantage of the service for their good or No. 2 steer beef. This is a very satisfactory grade of beef and consid- erably above the average of all beef produced. it is quite tender, flavorful, and to most people highly palatable, and meets the needs of those who want good quality without being obliged to pay the highest price for it. It will be noted that the grade terms used are easily understood and in the minds of many retailers any grade below choice fails to carry an approv- ing designation. Some points in the country, however, where large quanti- ties of good or No. 2 grade beef is stamped, find it satisfactory in every way and find no consumer prejudice against it. In many instances retailers are re- questing that their medium grade beef be stamped and with the price advan- tage that goes with it find having it done helpful in their business. Whether a consumer buys meat or other mer- chandise, price wields a great influ- ence and it is only logical that they should look with favor on the policies of retailers and other meat dealers who sell all grades according to what they really are, so long as prices are con- sistent with the quality sold. B. F. McCarthy, Senior Marketing Specialist. —_++>—__—_- Kotal Says Newspapers Reject Fake Advertisement Warnings There is no use trying to get facts regarding misleading advertising be- fore the public in newspapers that carry that kind of advertising, it seems from the experience of John A. Kotal, secretary of the National Association of Retail Meat Dealers last week. After sending a timely statement to the Chicago dailies regarding the ad- vance in meat prices, he found that 7 W. R. Roach & Co., Grand Rap- ids, seven Michigan facto- ries for the can- ning of products maintain modern grown by Michi- gan farmers. GOOD REASONS WHY YOU SHOULD STOCK A complete line of canned vegetables and fruits. only the foreign language papers pub- lished it. The part of his statement to which he thinks the publishers objected fol- lows: “Housewives are who will heavy warned against advertise loins at advertisers from the false pork cuts ridiculously low prices leading her to believe that they are pork cuts from the higher loins which command a much higher price; reputable retailers themselves cannot correct this evil in merchandising until they receive their meat code which carries with it a pro- vision of sale of meat by U. S. govern- ment standards of classes and grades. “Retailers of the Nation are entitled to any legitimate higher prices caused by market advances and competition is too keen and meat outlets too numer- ous to permit unwarranted prices to the public. “Housewives are warned false advertisers who misrepresent and against substitute an inferior grade of low priced meat for a higher grade with proportionate higher price.” ——_++>—___ May Change Cattle Policy Government purchases of distress cattle is believed to have reached its peak. There are evidences of a new policy, following closely upon that re- specting purchases of sheep, the pur- pose being to buy cattle only where the owner is without funds with which to buy feed to carry them through the drought period or unable the borrow funds for the purpose. —_+- > Late News From Grand Traverse Bay Traverse City, Sept. 22—Wayne Evans, who for the past six years has been employed as clerk in the gro- cery store of C. A. Gardner, of Trav- erse City, has entered into business for himself and has established a very at- tractive grocery store on the corner of Cass street and Lake avenue, Trav- erse City. The Grand Traverse Gro- cer Co. furnished the stock. Ole Grindsteen, manager of the Farmers’ Co-operative Association, at Cedar, has entered into the grocery business for himself at the same time, however, still continuing the manage- ment of the Co-Operative Association. The Grand Traverse Grocer Co. fur- nished the stock. The Grand Traverse Grocer Co, has recently become a member of Jobbers’ Service, Incorporated. Fred D. Vos, Pres. Grand Traverse Grocer Co. +++ Tough going strengthens. HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary — L. S. Swinehart, Lansing. Monthly Report From the President and Secretary By the time this reaches you I will have started on my group meeting trip. I am attending every meeting during the last two weeks of the series and as many in the first week as can be ar- ranged. This is my vacation and I am going to make the best of it by visiting with my fellow dealers at the meetings and in their stores. Primary election is over. In two months we will have our election. Every member of the hardware asso- ciation, every member of the other nine retail trade organizations connected with the Michigan Federation of Retail Merchants, will be expected to forget political consideration and concentrate on the election of the best man in each state representative and senatorial district—those who have an honest and lively appreciation of the need for pro- tection of the independent system of distribution. Many retailers have long complained about the price situation. Few have ever been willing to do anything about it. Many manufacturers and whole- salers have maintained, and they back up their statements with reports of calls made by their representatives that the retailer is not interested. I do not believe that conclusion correct. At the same time we retailers are too slow about accepting any responsibility in the matter. As President of the Asso- ciation I can assure you that the or- ganization will go as far, in correcting the situation, as it can secure support from its members. As a test of your interest we present the ammunition situation to-day. Do you want that situ- ation corrected or would you prefer to expend your energy in merely com- plaining? Read that discussion on am- munition in this Merchandiser—then act. Henry A. Schantz, President. Price competition and the ammuni- tion situation. The openly established policy of local mail order stores and other syndicate stores is that they must buy their merchandise at a price that will enable them to sell at least 10 per cent under the prices offered by the independents. This is diamet- rically opposed to the policy of the intelligent independent which is that they must be in a position to meet the price. The syndicate stores have thrown down the challenge to the in- dependent, have apparently brow beat- en ammunition manufacturers by the threat of the establishment of their own factories, to sell shells to syndi- cate stores on a basis permitting them to establish a price that is approxi- mately the same as the dealers’ cost on manufacturers’ brands. Five years ago the two largest mail order houses sold approximately 5,000,- 000 shells. Last year their sales were 38,000,000—714 times as many as five MICHiGAN years ago, This year sales through the mail order houses will probably run not less than 50,000,000 and possibly higher. Other syndicate stores such as Gamble, Western Auto, etc., will probably sell from 5 to 10 million shells. The market for the independ- ent has been steadily narrowing. Statements have occasionally been made that only 5 per cent. of the shell business is in the hands of the mail order houses. Even if that statement were true it would infer that 95 per cent. was sold by independent retailers —statement that cannot be successfully defended. The annual sale of shells is approximately 600,000,000. Probably not less than 250,000,000 of this is sold to shell clubs and other users of am- munition. This business rarely goes through retail stores and is invariably sold at the wholesale price. This would leave somewhere around 350,000,000 shells sold at retail, Of this amount it seems probable that about 60,000,000 shells will be sold through syndicate stores leaving 290,000,000 for other re- tailers. On the basis of this computa- tion syndicate sales would represent 20 per cent. of the independent retail volume. That percentage, large as it is, is not so disturbing a factor as is the fact that the percentage of sales made by syndicates has been rapidly increasing every year. Last year dealers were able to pur- chase a competitive shell which was a thorn in the flesh of the syndicate stores and caused those syndicates to carry over a very considerable volume in many of their stores. Representa- tives of ammunition companies, last spring, assured dealers that they would not be faced with competitively priced shells through syndicate stores. Those representations were honestly made but it is apparent that complete informa- tion was not available. At a meeting in Indianapolis Sept. 4 of wholesalers and hardware secreta- ries, the ammunition situation was con- sidered. Wholesalers from this area, present at that meeting, indicated their interest in helping to bring about changes favorable to the independent. At the Indianapolis meeting the point was made that the independent could not wait for a promised change in the situation next year. Such promises have been made in the past without be- ing carried out into effect. The change must be made this year, not next. To save the situation one of two things should be done, either the placing of a competitively priced shell in the in- dependent’s hands or a rebate from the manufacturer, through the wholesaler, of the price on standard trade-mark shells—one or the other. Manufacturers and some wholesalers have indicated that the independent, as mentioned above, was not greatly interested in the competitive price situ- ation on shells. Suggestion has been made that association action is not prompted by actual complaints from members. To prove this is not true every hardware merchant handling shells, should without delay, write his wholesaler and the manufacturers of the shells sold by him that he must be put in a position to actively compete in the sale of shells this season. The TRADESMAN situation is serious. It will get more serious, not only on ammunition but other lines, if independents, working with their wholesalers, do not take prompt and effective action. No dealer who expects to continue in business can evade the issue nor can he dele- gate his responsibility to someone else. The association can lead and direct the fight but will not be able to accom- plish much until the manufacturers and wholesalers are assured that the membership is actively interested in seeking a change. A declaration of war has been made by the syndicate stores and the active campaign commenced by them directed toward the elimination from the inde- pendent sales of one of his principal departments. Will the independent ac- cept that challenge and defend his rights or will he acknowledge defeat? The answer is in your hands. Write your wholesaler and manufacturer of the brand you sell asking for their assistance in securing relief this sea- son, The fire arms act. During the last week of the National Congress which closed last June, Public Act No. 474 was passed to control the sale of ma- chine guns and certain types of fire arms, few of which are sold by hard- ware dealers. The act provides, (a) “The term ‘firearm’ means a shot gun or rifle having a barrel of less than eighteen inches in length, or any other weapon, except a pistol or revolver, from which a shot is discharged by an explosive, if such weapon is capable of being concealed on the person or a machine gun, and includes a muffler or silencer for any firearm whether or not such firearm is included within the foregoing definition. (b) The term ‘machine gun’ means any weapon which shoots, or is designed to shoot, automatically or semi-automatically, more than one shot, without manual reloading, by a single function of the trigger.” There is some question as to whether or not automatic shot guns are included under “machine guns.” A ruling has been requested from the department in charge of enforcement of the act. Housing act. The first part of the campaign to put the housing act into effect is being directed toward remod- eling homes rather than construction of new homes. Applicants for loans must go to an approved bank, building and loan or other loaning agency, fill out and sign the property owners’ credit statement. If this application is approved, the applicant signs a promissory note. Prepayments on the September 26, 1934 loan are made on an installment basis. Retail code provisions. Under a new ruling issued by NRCA with the ap- proval of the National Recovery Ad- ministration, “lc sales” and “second pair for $1 sales” are no longer per- mitted except when used for purposes of clearance. Merchants can not ad- vertise, for example, “wall paper 1c per roll when bought in combination with borders and ceiling,” if the 1c wall paper cost more than 9/10ths of a cent. A merchant can not advertise “buy one 25c article for 25c and we sell you another for lc. He could ad- vertise “buy two 25c articles for 26c’ provided the combined cost of the two articles, plus 10 per cent., does not ex- ceed 26c. Codes and assessments. NRA has recently approved a ruling to the effect that dealers located in towns of 2,500 or less and not a part of metropolitan area or not bordering cities of 2,500 or more, operating three establishments or less, are not subject to wage and hour conditions, requirements to post-wage provisions, provisions relative to mini- mum prices at which merchandise shall be sold and to assessments. The ruling excepts the following codes: Builders supplies, petroleum industry, retail farm equipment, retail lumber and building materials, retail tire and bat- tery trade, retail solid fuel trade. The new ruling also provides, in effect, that stores, 50 per cent of whose sales are in lines covered by the retail code are not required to keep separate record of sales on other lines unless such sales are in “well-defined or readily segre- gable departments.” Lumber and building material code. A revised scale of resale has been established by this code authority. If dealers have any difficulty in securing a list of these prices from the divisional code authority in their district, write this office. The resale prices are on file. The code authority for the lum- ber and building materials has not been entirely successful in its efforts to subject sales by mail order stores to the price provisions of the code but claim to be making some headway. Mail order stores are endeavoring to break down the price control provision. Gamble Stores. Gamble stores, oper- ating out of Minneapolis, with a num- ber of branches in Michigan, are ex- tending their plan of operation to smaller towns through an “agency” plan whereby they sell stock and fix- tures, usually requiring a capital in- vestment of $1200 to $1800, to local people. The Gamble representatives (Continued on page 23) DAVENPORT-McLACHLAN INSTITUTE Chartered by the State as a Class A College A PROFESSIONAL SCHOOL OF BUSINESS TRAINING FOR HIGH SCHOOL AND COLLEGE GRADUATES Granp Rapins, MicHIGAN GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A. P I DS, MIC HI GAN 2 ee “SiO SD September 26, 1934 MICHIGAN TRADESMAN 1S DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek. First Vice-President—D. Mihlethaler, Harbor Beach. Second Vice-President—ClareR. Sperry, Port Huron. Secretary-Treasurer—Leon crans, Tecumseh, Manager—Jason E. Hammond, Lansing. F. Rosa- Shirt Prices Present Problem With manufacturers refusing to guarantee shirt prices on deliveries after Oct. 15, men’s wear and depart- ment stores were faced with a problem this week. Miost producers wished to include a protective clause in their con- tracts for future deliveries and retailers were reluctant to place business on this basis. Because of the strike, manufac- turers have revised upward their esti- mates of price increases, some insisting that rises of as much as 20 per cent. may be necessary. Stores, however, are anxious to retain established price lines and feel that any sharp increase will retard consumer demand. ——_>+> Foreign Laces Again in Demand Popular demand for all types of laces this season has spread to the import field recently and houses which were handling only a third of their normal volume two months ago are now find- ing it difficult to keep up with demand. Orders for foreign goods in all price ranges rose steadily in the last six weeks, clearing stocks held by the im- porters here and necessitating substan- tial reorders from abroad. In addition to laces, all types of imported dress accessories are enjoying a return to public favor. As a result of the present trend costume jewelry importers are ordering heavily in European and Ori- ental markets for holiday delivery. ——_>-+ + Hollow-Ware Reordered Heavily Reorders for chromium and silver plated hollow-ware and for same lines of pewter goods showed a sharp rise in the wholesale market yesterday. Manufacturers and selling agents agree that the gain is due chiefly to the fact that retailers this year are giving an important place to all types of hollcw- ware in seasonal promotions of house- hold goods. Department stores in Boston, Baltimore, Philadelphia and in this city, it was pointed out, are dis- playing and advertising the hollow- ware toa greater extent than they have in more than a year. —_»++>—__ Bathrobe Shortage Threatened Unless men’s bathrobe manufac- turers can obtain deliveries of all their piece goods requirements within the next three or four weeks a definite shortage of robes for the holiday sea- son was predicted here yesterday. With many woolen, cotton and rayon weav- ing mills shut down, deliveries of flan- nels, cotton robe cloth and rayon fab- rics are difficult to obtain and are re- tarding cutting-up operations. —_2+ > __ Tanners Show More Confidence Abandonment of the Government’s plan for processing of drought hides and subsequent manufacture into shoes and clothing came at a propitious time. They point out that the official open- ing of Spring leathers will take place on Monday, and that removal to a certain degree of the threat of Gov- ernment competition will make buyers more confident. What disposition ul- timately will be made of the hides is still not clear, however. The Govern- ment has given assurance of holding them fro several months, but the actual plan of “their orderly disposal” has not been made known yet. ——- + + ___. Overall Prices Hold Unchanged The failure of overall prices to fol- low the upward trend in work shirt quotations caused some surprise among buyers this week. In the last week or so some manufacturers have advanced work shirt levels as much as 37% cents per dozen, in successive rises of 25 and 12% cents. Overall prices, however. have not gone up, buyers attributing the hesitancy in making advances to the excessively keen competition still prevalent in the industry. Neverthe- less, buyers expect that the reduction in hours in the industry, scheduled for Oct. 1, will force an increase. ++ Appliance Sales Gain Sharply Sales drives started by manufac- turers of electrical household appli- ances last week brought an immediate response from retailers. Several lead- ing appliance producers reported yes- terday that sales volume for last week is considerably ahead of the corre- sponding periods of the last two years and slightly ahead of the 1931 figures. Quotas for the balance of this month and for October have been revised as a result of the recent improvement and salesmen have been instructed to equal or exceed 1931 sales records if pos- sible. ——+ +> Rain Capes Help Notion Volume Reorders for gum rubber rain capes continue an outstanding feature of cum - rent buying in the notion market this week. In most other notion lines buy- ig at present is slightly below normal. Exceptions include ornamental but- tons, buckles and slides, which are in demand from consumers as well as dress manufacturers. Cotton thread manufacturers report only a normal call for merchandise despite the textile strike which has tied up thread mills. Stocks produced in advance of the strike, it was said, are ample for two months or more. ~~ -+ + __ Await NRA Handkerchief Ruling Action by the NRA on the amend- ment to the Handkerchief Code pro- viding for the use of Blue Eagle in- sginia on handkerchief cartons or con- tainers is expected shortly. To date no insignia have been used on individual handkerchiefs or cartons. If approval is obtained a method of labei use ‘.ased on quantity is being considered, al- though details have not been. worked out as yet. Opinion on the question of use of labels in the industry has been somewhat divided. +++ OvercOatings Reported Scarce The only wool goods fabrics in the men’s wear division on which a defi- nite shortage is likely to develop are overcoatings. Prior to the strike, de- mand from clothing manufacturers had been very slow and mills kept a strin- gent control on the amount of cloth turned out. The strike has further cur- turers will probably scoff at a scarcity tailed production on overcoatings and in overcoatings, ‘but contended that any call by manufacturers will, find very little stock goods available, agents claimed. They added that manufac- such a development is very likely. Honesty, like death, wins in the end. ——— ats MICHIGAN BELL TELEPHONE CO. EVERY HOME NEEDS TELEPHONE PROTECTION Hundreds of Michigan telephone users know the value of telephone service in such emergencies as fire, sickness, accident or burglary. And they know that the quickest way to summon doctor, firemen or police is by telephone. Just one such call, when lives or property are endangered, may be worth more than the cost of the service for a lifetime. TO ORDER A TELEPHONE, VISIT, WRITE OR CALL THE TELEPHONE BUSINESS OFFICE of the 72 Selected Companies of the FEDERATION of MUTUAL FIRE INSURANCE CO’S @ The GRAND RAPIDS Merchants Mutual Fire Insurance Co. Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg. Phone 95221 GRAND RAPIDS, MICHIGAN One i. ; i aa 16 HOTEL DEPARTMENT Michigan Landlords Book For New Orleans Next Week Los Angeles, Sept. 22 — John J. Decker, formerly in charge of hotel code administration for the Michigan Hotel] Code Authority until it was finally abandoned, has been appointed auditor for Hotel Palmetto, Detroit. J. H. Stafford, hotel accountant, has taken a lease of the 74 room Hotel Devon, Detroit, and will personally conduct same. It was formerly con- ducted by B. R. Blake. Mr. Stafford has been associated with the S. W. Strauss hotel interests for several years, including Webster Hall and Ho- tel Palmetto, and is also affiliated with the Greeters organization. Mrs, V. M. Mitte, well-known in Detroit hotel operation, has been ap- pointed manager of Chateau Frontenac, of that city. Her former contact was with Hotel Imperial. Several of the Northern Michigan resort hotels are said to have enjoyed the most satisfactory business in years this season. After announcing that the Northern hotel, at St. Ignace, would be renamed the Hotel Mackinac, H. R. Welch, its owner, reconsidered and conducted a contest among the business men of that city, which resulted in the selection of the name of “Nicolet,” honoring Jac- ques Nicolet, French explorer, the ter- centennial of whose landing at St. Ig- nace was celebrated throughout North- ern Michigan this summer. Miss L. F. Brown, manager of Hotel Browning, Grand Rapids, has appinted Francis C, Spence as assistant manager of samie, in which position he will also assume the added duties of business promotion, a position he has occupied uf several years with Midwestern ho- tels. Clinton B. Southworth, owner of the Park Hotel, Monroe, has been elected president of the Monroe county unit of the Michigan Railroad Employes and Citizens League. The annual convention of the Amer- ican Hotel Association is to be held at New Orleans on October 10-13. As all members of the Michigan Hotel Asso- ciation are automatically members of the senior body, there ought to be a stirring among the “silver fizz” des- pensers in the Louisiana city. The Hotel-World-Herald states that “dry authorities insist that repeal drink- ing is worse than with the former sa- loon system, and memories are so short that many will believe it. One thing to be borne in mind, however, before becoming too much disturbed over complaints of women drinking, is that the women of 1934 are insisting on many privileges not accorded to them earlier in the century. It is a differ- ent world, that’s all. For the past ten days the writer has been “enjoying” an insidious attack of hay fever, presumably a hold-over from the good old days at Glen Lake, since California is not, at least, advertising resources which would encompass such an offering. But my good friend, Dr. Moore, learning of the calamity, in- sisted on my embarking, as his guest, on a trip to Catalina island, the former country seat of the late William Wriggley, Jr., where I abandoned sneezing, for the day, at least. I think I have before told you that it is lo- cated about twenty-five miles away from terre firma—otherwise Califor- nia—and that when you go out angling there you use a 400 pound Leaping MICHIGAN Tuna for bait, but I didn’t feel in an angling mood and found out that in an hours’ motor ride you will see more mountains and ocean views than you will discover in the Wolverine state in two. In addition to possessing all modern civilizing influences, like golf, tennis, blind pigs, etc., you have here mountain trails, canyons, sun washed bathing beaches, beautiful homes, ca- sinos and the splendid Hotel St. Cath- arines, where for a small investment you can enjoy royal entertainment, and if you want to remain on the Island there are, beside the hotel, apartment houses, furnished bungalows and tents, if you please. Also one of the great attractions is the marine gardens to be viewed through glass-bottomed boats, a surprising spectacle said not to be equalled in any other part of the world. Avalan Bay is claimed to be about as spectacular as the Bay of Naples. It must have cost Mr. Wriggiley a pretty penny for all this engineering and con- struction work, but its upkeep is small inasmuch as the water, which consti- tutes the chief attractiveness of the place, is a gratuitous offering. Thanks, Dr. Moore. The cold is now in a con- valescent stage and association with you is a wonderful panacea. Among those in attendance at the semi- -annual picnic of the Michigan State Society of Southern California, held at Sycamore Grove, last Saturday, I discovered Mr. and Mrs, Alva Cru- zen, formerly of Grand Rapids. My early acquaintance with Mr. Cruzen, dates back to the time when he trav- eled for Hazeltine & Perkins, and was a frequent hotel visitor of mine. Now these excellent people are enjoying sunshine and roses at Arcadia, a smart suburb of Los Angeles, though still loyal to friends back in the Wolverine state, and are also enjoying the best of health. The Michigan picnic, while fairly well attended, was not fraught with an extensive renewal of old-time acquaintances of mine. California legislators are strong for compulsory auto insurance and it will be their principal business to see that proper laws are passed at the forth- coming session of that body to strengthen this feature of protection, not only for the individual, but the general public as well. Michigan and, in fact, most other states have been trying to smooth out the furrows for a long time, in some form or other, but do not seem to have arrived at the proper “slant,” so to speak. Some peo- ple oppose this form of regulation on the grounds that it is “taking property without due process of law, but it has been repeatedly held by Federal as well as state courts that the police power amply extends to the health and welfare of the people, and since the states have a right to license the driver of an auto, certainly it would have the additional right under police power to make the granting of a li- cense contingent upon the showing of responsibility on the part of the owner to properly indemnify any possible vic- tim of careless driving. Hence, in the absence of such assets, the licensee should be required to keep in force at all times, during the life of such li- cense, an ample indemnity insurance policy. It is claimed that 75 per cent. of judgment debtors in automobile cases are execution proof and many victims are permanently injured with- out any form of redress, There are lots of drivers who could not pass the acid test as to efficiency, and the gen- eral public ought to be protected against such exigencies. Let the in- surance people pass on their merits and there will be fewer accidents, and fewer licenses issued. Two boys of 16 and 17, up before Judge Leonard, for stealing an auto- mobile and committing several oil station holdups in one evening, were sentenced to the. state juvenile reform- TRADESMAN atory, after the parents of same had made a plea for mercy based upon their own standing as respectable citizens, though admitting that they knew little or nothing about the activities of said culprits from breakfast time on. After telling these grown folks of his regret that he could not have punished them instead of their offspring, he proceeded to say a few things which ought to make neglectful and careless heads of families sit up and take notice. Par- ents have drifted into a complete dis- respect and disregard of certain laws. The indifference of parents to the law and breaking up of home ties is star- tling in scope. How can the father censure his son if the father disre- gards a law? Can he, in fact, then censure his son if he disregards all laws? Young people, who readily fol- low and imitate elders, early display greater indifference to law than their parents. From the lamentable indif- ference of the public toward the per- formance of civic duties has developed the indifference of modern youth to- ward responsibility and law. Parents pay little or no attention to the activ- ities of their children. They know nothing of their whereabouts during the evenings; what they are doing when they are absent from the fire- side. How can I then, without seem- ing to be malicious, send these chil- Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 tonia Ave., N. W. Phone 86027 September 26, 1934 An Entire City Block of Hospitality Have You Seen Our New @ Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Dantlin GRAND RAPIDS 750 ROOMS $2 UP Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President MORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager CODY HOTEL GRAND RAPIDS RATES—$1 up without bath. $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO 1ONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Locatien Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mar. New Hotel Elhott STURGIS, MICH. 50 Baths - 50 Running Water juropean D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To September 26, 1934 MICHIGAN TRADESMAN 17 dren forth to be punished, when their parents, to whom they should look for moral support, come to me after they have been apprehended in criminal practices and offer the plea of morality on their own part? Of late our court records have been replete with in- stances of juvenile depravity which, after all, are attributable to parental indifference, whose sufferings should be physical as well as mental. Upton Sinclair, populist, socialist and communist, running for governor of California on the emocratic ticket, broadcasts the announcement that if elected his first official act will be to pardon the notorious —Tom Mooney, who was directly responsible for the death of a score of innocent men, women and children, on the occasion of a preparedness day parade in San Francisco, nearly a score of years ago. Every governor since that time, re- gardless of politics, has refused to in- terfere with the law’s process. Evi- dently Mr. Sinclair knows little or nothing about the circumstances sur- rounding this terrible massacre of in- nocents. The case has been passed upon by the entire supreme _ bench, who, after a thorough investigation, adjudged the culprit of what was really a capital crime. The writer, some years since, spent almost an entire week in the San Francisco public library read- ing all of the evidence in the case, in which the defendant admitted repeat- edly that he had violated the law on sundry and divers occasions, but had been lucky—and escaped punishment. Mr. Sinclair has not been elected, and his silly statement, referred to before, will alienate from him thousands of votes of decent people, regardless of party affiliations, as many prominent Democrats have advised me. Governor Judd, of Hawaii, in a pub- lic statement, seems to favor inde- pendence for the Islands, a position I cannot easily understand, as from his personal knowledge he must realize that the Hawaiians came under the folds of the stars and stripes of their own free will; in fact solicited annexa- tion. However, Hawaii has her “fly in the ointment” and if actual statehood is finally accorded her there is the possibility of an overthrow of the gov- ernment by a revolution of ballots. Not unlike Mexico, the people there have submitted to a sort of dictatorial policy, i.e., a sort of “taxation without repre- senation,” to the extent that a few in- dividuals have always applied “village caucus” mehods in the governmental offices and a sort of “follow the leader” routine has been accepted there. But this particular type of Oriental is brainy, crafty and politically ambitious. Statehood, however, is to be preferred to actual independence, as without pro- tection against invasion by Japan, she would last but a shade longer than a snow-ball in the wicked place. While I am typing this communica- tion I can imagine the hoteliers of Michigan preparing for an onslaught on the “hostilities” of the craft in De- troit, where the annual convention of the Michigan Hotel Association occurs this coming Friday and Saturdday. It certainly will be worth while. Frank S. Verbeck. —_+~+2—___ Recent Activities of Detroit Council No. 9 Detroit, Sept. 25—The fall activities of Detroit Council, No. 9, opened like a war whoop. The scene was in the new English room of the Detroit-Le- land hotel. Amid gorgeous surround- ings, finely upholstered furniture, new walls paneled in deep red backed off by fumed oak, we most thoroughly en- joyed ourselves. And _ so did our guests: For this was the occasion of an open party on an evening especially set aside. A lace edged handkerchief went to Mrs.. Helen B. Allard as first prize for the games. Floyd Burch now wears a very becoming necktie which he won as first men’s prize. To Mrs. Ed Se- verson (and we were very glad to have Mrs. Severson with us) went a box of candy. Lloyd Wheeler took the cor- responding booby prize. We know the puffs he gets from these cigars will bring memories to him and Mrs. Wheeler of one of the most enjoyable evenings in their lives. Refreshments after the games were enjoyed by everybody. The slogan now is: Watch Brother Eccleston, chairman of the entertain- ment committee. Stanley, you cer- tainly did a good job and have started this season in a most creditable man- ner. And this is only the beginning. We were indeed sorry Al Guimond and his family could not be present, as usual, Senior Counselor Floyd W. Burch reports business in the electrical line as really good. He represents the Trice Fuss Manufacturing Co., of Milwaukee, in this state and is second high man in sales all over the entire United States. Congratulations, Floyd. Our State Director of teamwork, A. G. Guimond, handles a very nice line of woolen and leather goods for the Ford, Inc., of Minneapolis. “AI” has just returned from a trip to Grand Rapids, Lansing, Midland, Clair, Sag- inaw, Bay City and Flint. He reports buying is very good. Wigstaf. —_~7+>___ Press Search for Tax Delinquents Current litigations over the Mellon income tax returns is taken by observers here as an indication of a determination on the part of the Treasury to go over a lot of old documents of this kind to see whether or not some of the heavy taxpayers of the country have not failed properly to report their in- come for tax purposes. While the statute of limitations may be said to run in three years as to ordinary errors, it is possible to bring action against a taxpayer any time during a period of five years from the date of filing if the “errors” amount to 25 per cent. Where there are evidences of fraudulent intent to evade the tax laws there is no limit of time against the filing of a suit. The more important tax returns have been under study for some time, it is said, and the search goes back into the last administration. At the same time, it is indicated, the Bureau of Internal Revenue tightened up on compromises, it being alleged by some of the tax lawyers here that the Government would rather spend more money in litigation than would come from a compromise, presumably to avoid criticism which has been leveled against the bureau as con- stituted in the previous adminis- trations. —_—_~¢ >__ Labor Unrest Persists The humiliating surrender of textile strikers on the basis of the Winant report is likely to discour- age venal and unscrupulous union labor leaders in the future from inciting major strikes for the pur- pose of a unionization drive. Neither the Winant report nor any other administration measure of the recent past, however, has contributed to the clarification of National labor policy which is needed. The closed shop and other issues, newly injected by the NRA into industrial relations in many industries, remain undecid- ed. Individual grievances com- bine with disappointed general hopes to test the patience of both employers and employes. There is little hope, therefore, that the current strike wave will abate entirely. While general strikes seem unlikely in the near future, the threat of a walkout in the cotton garment industry, scheduled for October |, and the seamen’s strike called for October 8, possibly supported by long- shoremen in Atlantic ports, evi- dence the persistence of labor un- rest. — —. — Organizing the Food Industries With the approval of the gro- cery manufacturers’ master code by the NRA, the efforts to bring about closer co-operation among the highly individualistic food in- dustries will enter a new phase. The master code in its final form represents little more than a simplified method of codification for the few food industries that do not as yet operate under codes of their own. In the suggested National Food and Grocery Man- ufacturing Advisory Board, how- ever, it provides at least an in- strumentality that food industries can utilize for concerted action, if they so desire. Whether this will be done or whether the new board will sim- ply serve to co-ordinate the minor branches of the industry to be grouped upder the master code is uncertain. It will depend chiefly on the success of trade association executives sponsoring the code in getting a majority of manufactur- ers in various lines to join in the organization and the development of the new national body. jee AAA Enforcement More Lax The number of farmers who fail to live up to their acreage re- duction contracts or otherwise receive benefit payments to which they are not entitled is reported to be increasing rapidly. As a result, the Agricultural Adjustment Administration cur- rently faces an enforcement prob- lem fully as difficult as that of NRA. The proper enforcement pro- cedure would be to sue farmers for restoration of such payments received, in addition to the impo- sition of penalties. This seems politically inexpedient to the authorities, however. Hence, AAA officials, it is reported, are merely acting to remove such farmers from the list of those en- titled to future payments. There are many who doubt that the AAA can long survive the demoralizing effect of such lenient enforcement methods. eee Factory Modernization Renewed efforts are currently being made by the Administra- tion to encourage industrial ex- penditures for plant maintenance, modernization and installation of more efficient equipment. Appeals to individual concerns have been coupled with offers of financial aid by the Government, either from the .“‘direct loans to industry’ fund or from the Pub- lic Works Administration. it is not expedient, however, that many concerns will utilize this opportunity. Manufacturers, particularly in the heavy indus- tries, are unwilling at this time either to deplete their financial reserves or to increase their in- debtedness. They feel that mod- ernization beyond the scope of emergency replacements will have to wait until business and political prospects have been clarified. ——~6ee Physical Volume of Trade Lags With retail sales continuing to show an improvement of approx- imately 10 per cent. above last year, stores are generally begin- ning to make profits again. In addition, the pressure for operat- ing economies, which was very great during the summrr, has somewhat abated. The stimulating effects of this trade revival on manufacturing industries, on the other hand, will not be as great as some had hoped. A National distributor of women’s apparel, for instance, has found that, while dollar sales are 10 per cent. ahead of last year, unit sales are 3 per cent. lower. Since it is estimated that gen- eral retail prices for same quality have risen approximately 25 per cent., this means that only half of the price rise has been borne by the consuming public, while the other half has been translated in- to lower quality of goods. The combination of a lower physical volume with a reduction of the quality of goods that can be sold is a great handicap to profitable operation in industry, it is held. ——— Business Men to Direct NRA Should business men like Ber- nard M. Baruch consent to direct future NRA policies, prospects for the eventual preservation of the many sounder features em- bodied in the Recovery Act would be considered strength- ened. The report of the NRA com- mittee of the U. S. Chamber of Commerce, advocating that the act should lapse entirely, may not reflect the view of some Ameri- can business men, who feel that sane co-operation in industry is preferable to unrestrained com- petition enforced by the Federal Trade Commission. On the other hand, should in- dustrial benefits from NRA be curtailed further, while labor pro- visions are retained or even strengthened, business men gen- erally may soon join in the cham- ber committee’s views. An NRA policy board, including men like Baruch, might help give a revised NRA a new lease of life, it is held. DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—J. E. Mahar, Pontiac. Ex-President—Duncan Weaver, Fenn- ville, First Vice President—Ben Peck, Kala- mazoo, Second Vice President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- bor. Secretary—Clare F. Allan, Wyandotte. Executive Committee—M. N. Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A, A. Sprague, Ithaca; Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville. Retail Drug Business Presents a Real Opportunity President: Our this morning is another gentleman of Na- tional prominence and in introducing him I want to say that I consider Ralph Hayes is one of the outstanding men in drug store merchandising and I take great pleasure in introducing Mr. Hayes, of the Nyal Company: Mr. Hayes: Assembled in some thirty states throughout the country during June members of state phar- maceutical associations in their annual conventions. June is truly the convention month this year. Our purpose in attending our state or- ganization meetings is to gather infor- mation through exchange of ideas and then return home and seriously en- deavor to put into practice in our busi- ness.the things we have learned that are practical for us to employ. We are all interested in profits. To insure success in the operation of our business, we must definitely employ management and control to the extent that profits will ‘be reflected. The word profit remains the sweetest word in our language. Many times profits differentiate between success and fail- ure in business. Prior to my remarks concerning this serious matter of profits, let me make a sincere and definite plea for complete co-operation on your part with the offi- cers of your local, state and National organization. Much can be accom- plished through organization. Individ- ually, we can accomplish but little: organized along definite lines and ag- gressive in the support of those respon- sible for the success of our organiza- tion, we can go far. Constructive criticism on the part of your officers, of course, is always wel- come. However, before we become too free with our criticism, why not ap- point ourselves a committee of one to do everything humaniy possible, not just through promises but through deeds in the way of assisting the men whom we have elected to carry on. You should be willing, when request- ed by the officers of your local, state or National organization for concrete help and support, to give freely and willingly of it; because your association requires your sincere co-operation at next speaker are gathered / MICHIGAN this time. Lend a hand toward building the membership because in numbers there is strength and there is no rea- son’ why organized pharmacy cannot be the dream and inspiration we have always hoped it would be. Contacts with retail druggists in their place of business is possibly the best method of securing informative material and my remarks to you are based on actual contact and I would appreciate this ad- dress based on facts gained by actual contacts and from my own sincere per- sonal interest in this subject of build- ing profits. Retail druggists to-day are vitally concerned with the apparent shrink- age of profits in their business. In the soft, enervating years of 1928 and 1929 our volume and profits alike rose to new your considering heights. Consequently we must recog- nize that to-day we are in the throes of an adjustment period and not the which has ap- peared as a “Big Bad Wolf” on the horizon of business. Let us remember that 120,000,000 peple live in our coun- try and are consumers of merchandise sold in retail drug stores. We must also appreciate that wages, between the period of 1928 and 1932, declined 60 per cent. and salaries receded 40 per cent. Therefore, the purchasing power of the consumer has been reduced al- most 50 per cent. With these facts squarely before us, it becomes highly important that we take cognizance of the necessary factors required to sta- bilize our and ensure satis- factory profits. so-called depression business The retail drug business, as part of the great drug industry, is in a fairly well stabilized condition. There may have existed, in the past, certain con- ditions with regard to retail selling which might cause some of us to think our business was headed for new low levels, but these cases are rare, because to-day we find a 25c article fairly well stabilized at that price. During the time our profits and volume were at their peaks, this same 25c¢ product did not soar to unusually high levels, so we cannot except anything else but a fairly well stabilized condition in our business, because it is perfectly obvi- ous and reasonable to expect that when a product does not soar to unusual heights, it will not descend to unus- ually low levels. : The retail drug business presents a real opportunity for people interested in this business. Intelligent control and management, plus sincere plan- ning, based on aggressive sales prac- tices, are the fundamentals in our busi- I am frequently reminded of a question that I heard asked, namely, “Why do we have drug stores?” The answer given was perfectly simple. “We have drug stores because the community demands them.” ness. We recognize a community to-day as 2,000 people or 500 families, with a purchasing power of $14.50 per per- son per annum. Multiplying the an- nual purchase per consumer in a com- munity by 2,000 people, we have a total volume of $29,000 represented to us as the National average business of the independent retail drug store. TRADESMAN Realizing that opportunity in our business is thoroughly apparent, we must recognize certain factors which will assist us in making this asset re- flect dividends. Buying is important: but in order to buy correctly, we must be in a position to discount current hills receivable and in order to be in a position to discount, capital is neces- sary. Why not liquidate your business with regard to your inventory of slow selling or non-salable merchandise and realize cash on it, so that you can have available money for discounting merchandise that will give you a defi- nite turnover and profit in your busi- ness? Owning merchandise at favorable prices is necessary and we must now recognize the all important question Selling continues to be the answer because what good is merchan- dise owned properly and of what value are people in our marketing area unless some definite plan with regard to sup- porting a selling campaign is devei- oped? Let us analyze some of the factors which can be considered as important of sales. to improving our selling set-up. My attention was called to an adver- tisement recently appearing in one of our large metropolitan newspapers. The advertisement stated, “The Purse Strings Are in Her Hands” and this depicted the story of the housewife who is in control and command of the buying power of the average American family. Considering the housewife as such an important factor, naturally, it is our desire to secure an ever increas- ing amount of her business, So, quite naturally, we ask ourselves a question, what can we do to secure her business for our store and, consequently, ensure us greater profits? Consulting this important personage, we learn that she demands a clean September 26, 1934 Our stores must reflect a modern selling atmos- phere. The old fashioned, dark, dingy, place in which to trade. inefficient set-up is no longer endured in modern day drug store operations, The retail drug store presided over by a registered pharmacist is a_profes- sional establishment. Consequently, an atmosphere of cleanliness, such as we find in a physician’s office or a dentist’s office, is necessary in our business, Peronally, I believe that the housewife takes such clean windows, clean showeases, clean recognition of things as floors and even clean personal appear- aces and that is why I recommend that our soda boys in their duties at the soda fountain be garbed in soda vests and our sales people, contacting the consumer, dispense with their regular business coat and wear a special coat or garment for this purpose. Many housewives insist on prompt service from a drug store. Prompt service means a great deal, but cer- tainly graciousness, affability and a desire to be of service to the consumer Courteous treat- service, plus a knowledge of the merchandise you are is very important. ment and_ intelligent selling, is very necessary to ensure our getting her business. An assortment of quality merchan- the housewife can make a selection is imperative. Women, instinctively, are shoppers. That does not infer that they are bargain hunters. You and I endeavor to shop intelli- dise from which gently when we are considering the purchase of a suit of clothes, An assortment of quality merchandise is the prime requisite to the efficient op- erator of a successful retail drug store. We learn that the housewife desires reasonable prices. Occasionally we find the person who may be seeking the unreasonable, but, generally speaking, (Continued on page 22) Holiday Good Grand Rapids Our line now on display. The best we have ever shown. We invite you to look it over. Prices Are Right. Hazeltine & Perkins Drug Co. Michigan September 26, 1934 MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID Acetic, No, 8 tb... 06 : Boric, Powd.. or Xtal., Ib. 07% Carbolic, Xtal.; Ib. 22... 36 @ Gitrie th ea 33 @ Muriatic, Com’l 03%@ Nitric, lb 10 @ Oxalic, lb, — 1 @ Sulphuric. Ip. 2.00. 03%@ Tartare. 1D. . 2 02 ose. 33 @ ALCOHOL Denatured, No. 5, gal.__.... 43 Grain, gal. .. Mood, get ALUM-POTASH, USP Hump, ibe. 4 @ Powd: or Grag ipo oeo ys 04% @ AMMONIA ~oncentrated, Ib. _...-_ 06 @ 46D) oe - 0%@ S38) iby, es 054%4@ Carbonate, Ib. 20 @ Muriate, ep. Ib. 18 @ Muriate, Gra ib 07x Muriate, Fo, ib eee 2 @ ARSENIC BOand) oe ee 07 @ BALSAMS Copaiba, ib.) 8 a a 60 @1 Mir. Camas bios. 200 @2 Fir. Greg? Ws 50 @il Peru, lb. @4 Tolu, Ib. @1 Cassia Ordinary, 'b.) 200 ce @ Ordinary, Po., 2 @ Saigon, lb. __!__ @ Saigon, Po., lb. 50 @ mb 2 40 @ im: Pow. Tho. 38 @ im, Gid, Ib. 38 @ ras (Pd lb. 5) @ soaptree, cut, Ib... 20 @ Scaptree, OO ID 35 @ BERRIES @ @ 10 @ 06 @ BORAX Pd or Xtal, tbo 6 @ BRIMSTONE Pound (ooo. 6k. CAMPHOR Pound ee 70 @ CANTHARIDES Russian, Powd, ___.....___- @4 Chinese, Powd. ________.... @ 2 CHALK Crayons White, dozen ___._.__- @3 Dustless, dozen __---__. @6 French Powder, Coml., Ib... 03%@ Precipitated, Ib. .-__--._-_ 12 @ Prepared, ib: ee ais We @ White, lump, 1b ee 03 @ CAPSICUM Pods 2M ee oe 60 @ Bowden ib. 62 @ CLOVES Whole ibs 20 30 @ Howdered, ib. oie ee 35 @ COCAINE Ounce 2c) 14 75@15 COPPERAS oxtab lb) ooo 03% @ Powdered, Ib. 8 ee 4 @ CREAM TARTAR Pound 2200 2 @ CUTTLEBONE Pound) 2 40 @ DEXTRINE Yellow Corn, Ib... = 064%@ White Corn, Ib..---.____--- 07 @ EXTRACT Witch Hazel, Yellow Lab., ee ee 1 " e 1 Licorice, Pras, eee 13 10 90 50 00 70 % 40 45 15 15 10 60 FLOWER Arnica 1b oo Chamomile German, 1b. American, Ib. Spanish, ozs. FORMALDEHYDE, On @ POUnG) 2 ie FULLER’S EARTH Powder, lb. 05 Brok., Bro., Gro’d, eee Whi. GUM Aloes, Barbadoes, so called, lb. gourds__.. Powd) th. 2 omens 35 Aloes, Socotrine, Ib. Powd., lb. _____. Arabic, first, ib. Arabic, sec., lb, ___. Arabic, sorts, Ib. 15 Arabic, Gran. ib. ____ Arapie, Pid, ib, _____ 25 Asafoetida, ib, 9. ag Asafoetida, Po., Ib.---._. 75 Guaiac Ib 2 Gualide! powd. 2602) e ing, tbe S22) Hino, powd, lb. Myrrh lb, 22 Myrrh, Fow., lb... Shellac pala 35 Ground, 35 Shellac, Hite ‘bone dr’d) Tb. 45 Tragacanth No. 1, bbls. No. 2, 1 Pow., ib Pound (2) soe ee HOP: %4s Loose, Pressed, Ib.____-- HYDROGEN PEROXIDE Pound, gross 220082 27 00 7 lb.; gross _... | ~--17 00 4% 1b. STOss: a ee 11 00 INDIGO Madras) Ibi. 2s 00 INSECT POWDER Pure, Wb) 222 LEAD ACETATE Mah Ib. oe i Powd. and Gran.__._________ 25 LICORICE Extracts, sticks, per box. 1 yn Lozenges, ae Wafers, (248) bexti tous LEAVES Buchu, Ib., short _.____-_-- Buchu, lb., Sage, bulk, Ib. Sage, loose pressed, s, Ib. Sage, ounces .........______ Sage, P’d and Grd.__-___.__ Senna Alexandria, 1b. Tinnevella, Ib. Powd., Ib. Uva Dye ih oe Uva Ursi, P’d., lb. 25 LIME Chloride, med., dz. Chloride, large, LYCOPODIUM MAGNESIA Canb: 368) ib oe Carb., 78, Carb. Powd., Oxide, Hea., Oxide, light, 1D ee MENTHOL LSA A Sa 454 MERCURY POUn Gi ea 1 50 55 70 1 40 55 1 35 88 © 98 20 10 QOH HHQHOHDHHHHNHHH99H9O9 @ 1 00 @29 00 18 @11 50 @ 2 26 @ 2 00 50 1 50 29 QH989 99H99989d 85 1 46 99 @ 6 MORPHINE i Ounces @13 66 16S 2 @14 40 MUSTARD Bulk, Powd. Select tbe 20 oc 45 @ 60 Nor tip es 17 @ 25 NAPHTHALINE Beis. hoe Veiga 08%@ 15 Biake: Wo 08%@ 15 NUTMEG Pout @ 40 Powdered, tb. @ 50 NUX VOMICA Pound 2 26 Powdered, Ib, 3 15 25 OIL ESSENTIAL Almond Bit. true, ozs. __.._____ @ 60 Bit., art., ozs. a @ 30 Sweet, true, lb. -~ 140 @ 2 00 Sweet, art., Ibs. - % @1 20 Amber, crude, 1b... 71 @1 40 Amber, rect., pcs 130 @ 2 00 Anise, Ib. 2. 100 @ 1 60 Bay, ip cs 400 @ 4 26 Bergamot, Ib. = 215 @ 3 20 Cajeput, ib. =... 150 @ 2 00 Caraway S’d, lb._ 350 @ 400 Cassia, USP, -- 210 @ 2 60 Cedar Leaf, --170 @ 2 20 Cedar Leaf, Coml., -- £00 @ f 25 Citronella, bee es 100 @1 40 Cloves, Ib.) 22- 175 @ 2 25 Croton, Ibs. _ 400 @ 4 6 Cubeb, Ib. oo 425 @ 4 80 Erigeron, Ib. 270 @ 3 35 Eucalytus, Ib 8 @1 20 Fennel 2... -- 225 @ 2 60 Hemioek, Pu. Ib, ___ —17 @22 Hemlock Com., A --100 @1 26 Juniper Ber... tb._..___ 300 @ 3 20 Junip’r W’d, lb. --150 @1 75 Lav. Plow., lb,-.2 29 | --450 @ 5 00 Lav. Gard., Ib. --125 @1 50 Hemon b. --200 @ 2 40 Mustard, true, ozs.___ —— @ 1 25 Mustard, art., ozs, @ 30 Orange, (Sw.,) Ib... | 3 00 @ 3 25 Origanum, art., We. -- 100 @i1 20 Pennyroyal, te 27 @ 3 20 Peppermint, Tee ee a 550 @ 6 00 Rose, dr. @ 2 50 @ @ 150 @ 8 60 ae @ 475 Sassafras Mrde, Ip. 2 2 ee g 2 40 Syn ib. oe 1 40 Spearmint, Ib, __ @ 3 00 ‘Tansy, tb, o2) 2° @ 4 00 Thyme, Red, Ib.- @ 2 40 Thyme, Whi., lb... @ 2 60 Wintergreen Beat. true, Ip. 560 @ 6 00 Birch, 400 @ 4 60 Syn. 7% @1 20 Wormseed, Ib. 350 @ 4 00 Wormwood, 450 @ 5 00 Castor: gob io 145 @1 60 Cocoanut. bie. a ee 22%@ 365 Cod Liver, NOreceien. gal. 120 @1 60 Cot. Seed) gal. 8 @ 1 00 Bard: ex, gallo) 155 @ 1 66 Lard, No. Pe gale oe 125 @1 40 Eanseed ‘raw pale tT @ 92 Linseed, boil. Mabe s a 80 @ 95 Neatsfoot, extra, gal..____ . 80 @100 Olive Malaica, gal 2 @ 2 50 Bure rate to @ 6 00 Sperm, gal. __.. ae @ 1 60 Tanner, gal, . oe @ 90 Rar (gale @ 65 Whale, gal. ie ee @ 2 00 OPIUM Gum, ozs., $1.40; Yb....-.... Powder, 0zs., $1.40; Ib... Gran", 0zs., $9.40: Ibi 2; PARAFFINE Pound) 2220 06%@ 15 Black, grd., 25 @ 35 Red, egrd., 45 @ 66 White, erd., 40 @ 45 PITCH BURGUNDY Pound 2. 20 @ 26 PETROLATUM Amber, Plain, 2 @ Amber, Carb., 14 @ 19 Cream Whi., Ib. 7 @ 2 Lily White, Ib.__ 20 @ 26 Snow White, 22 @ 27 PLASTER PARIS DENTAL Barrels 2000 ee @ & 75 ess: Ubi oes eee ---- 03%@ 08 POTASSA Caustic: stiks: Ip... 5 @ 88 Liquor, Ib. See esas e@ 4 emeereroonm rete maen nte t ESe OE e eerie at RA DENTS AEH MARR EIS ACR - x POTASSIUM Acetate, Ih. 22202302 ee 60 96 Bicarbonate, Ib. 30 36 Bichromate, 1b. 16 26 Bromide, lb. __ 59 @ 12 Carbonate, Ib. 40 @ 6B Chlorate i Mia Wh 2 @ 29 Bowd., lb. 19 @ 27 Grain. Ibe 32 @ 40 Todide. iio) 230 @ 2 60 Permanganate, Ib. ..._._.... 25 @ 40 Prussiate Red, tb. 222-0 80 @ 90 Yellow, Ih. 22202 60 @ 60 QUASSIA CHIPS Pound 22.05 2 @ 30 Powd., 3 U@ OO QUININE 5 OZ. Cans, OZ8..2- os @ 71 ROSIN Pound) 222.2000 4 @ 16 Aconite, Powd., @ # Alkanet, ib, —-----o-= 3 @ 40 Aikanet, Powd., Ib....-..___ @ 580 Belladonna, Powd., Ib... @ i ‘Blood, | Powd., Ib: 2-2 35 @ 46 Burdock, Powd., 1b..------- @ 60 Calamus, Bleached, Split and Pecled: 1p 2 @ 6 Calamus, Ordinary, 1D @ 2 Calamus, Powd., Ib @ 50 Elecampane, Ib. . 25 @ 30 Gentian, Powd., }lb..-_- 17%@ _ ~=30 Ginger, African, Powd., 16 @ 26 Ginger, Jamaica, Limed, Ib. 38 @_ 455 Ginger, Jamaica, Powd., Ib. 25 @ 36 Goldenseal, Powd., 1 175 @ 2 00 Hellebore, White, ‘Powd., lb, 20 @ 320 Indian Turnip, Powd,, Ib... @ 60 Ipecac, Powd.. Ib..22._... 00 @ 3 60 Licorice, 30 @ 35 Licorice, 15 @ 2 Mandrake, a q@ Marshmallow, Cut., @ 59 Marshmallow, Powd., 1b..-- @ 60 Orris, Ib. 20s @ 3 Orvis: bowd., Ibo = 0 @ 4 Orris, Fingers, 1b. a @1% Pink, Powd., 1b._ -150 @ 2 2 Poke, Powd., lb... a @ 30 Riberd, i. 2... @ 80 Rhubarb, Powd., }Ib......... @ 60 Sarsaparilla Ciccuncaa cut) 130 @i1 40 Sarsaparilla, Med., Cut, Ib. @ 50 Squills, Powd., Thee wan 46° @ 80 Tumeric, Powd., ih.........- 15 @ 2 Valerian, Powd., lb...--.... @ 80 Epsom) ibe) 220 es O3%@ 10 Glaubers Lump, lb. 03 @ 410 Gran., 1b. 034%@ 10 Nitre ctak. or Powd. 22 2308 10 @ 20 Gran., lb, 0s @ 20 Rochelle, 1b, 17 @ &W@ Seda. 1b. 2) ee ea 02%@ 08 SEED ANise? Ubi es 40 @ 46 Canary, Recleaned, 1 10 @ 16 Cardamon, Bleached, Ib... @ 2 00 Caraway, Dutch, Ib.-....... 23 @ 30 Celery | Tbe co es @110 Colchicum, Powd., 1b....... @ 2 00 Coriander, Ib. 15 @ 2 Fennel, Ib. __------ 30 @ 40 Flax, Whole, 074%@ 15 Flax, Ground, 07%@ 15 Hemp, Recleaned, lb........ 08 @ 16 _ ebeha, Pow, Ib... @ 8 Mustard, Black, Ib... 2%4@ 4% Mustard, White, Ib.--..... 16 @ 2 Poppy, Blue, 20 @ 2% Quince, Ib. ._-._ 100 @1 25 Rape, Ib. -- 10 @ 416 Sabadilla, Pow: 58 @ 175 Sunflower, lb. -_. 11 @ 2 Worm, Levant, ib. _- a @ 4 50 Worm, Levant, Powd. ..... @ 476 SOAP Castile, Conti, White Box @15 7% @ 1 60 50 @ 456 AS @ 10 Bicarbonate, Ib, ____ @ 10 Caustic, Co'l., Thin @ 15 Hyposuiphite, Ib. __- @ 10 Phosphate, Ib, __--_________ @ 2 Sulphite Xtal., tb. @ 23 Dey, Powd,. Ib. 2 e@ w* Silleate,” Sol. gal oo 2 40 @ 60 SULPHUR Might, ib 2 044%@ 10 SYRUP Rock Candy, Gals... 70 @ 8 TAR % Pints, dozen... @iw Pints, dozen ..._. @ 1 &e Quarts; dozen: — @2%75 TURPENTINE Gallons! eke eae aes @ 7 20 MICHIGAN TRADESMAN September 26, 19234 These Quotations Are Used as a Base to Show the Rise and Fali of Foods Quoted on This and the Following Page. The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. upon the market. the week before, it shows the cash advance or decline in the market. Each week we list items advancing and declining By comparing the base price on these items with the base price This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying guide for everyone. ‘takes advantage from it. A careful merchant watches the market and ADVANCED Evaporated Apricots Salted Peanuts Olives — AMMONIA LitUlle Bo Peep, med._- 1 35 Little Bo Peep, Ige.--- 2 25 Quaker, 32 oz.____---- 2 10 APPLE BUTTER Dutch Girl, 12-28 0z., DOG ee eS 1 qn on BAKING POWDERS Royal, 2 0z., Royal, 6 oz., Royal, 12 0z., 10 oz., 4 doz. in case__ 3 40 150z. 4doz.in case__ 5 00 250z., 4doz.in case__ 8 40 }0-0z., 2 doz. in case__ 6 50 51b., 1doz.in case. 6 0 10 Ib., % doz. in case_. 5 75 BLEACHER CLEANSER Lizzie, 16 0z., 12s_-__- 2 15 Linco Wash, 32 oz. 12s ; 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 00 1b. bag Dry Lima Beans, 100 Ib. 8 25 White H’d P. Beans__ 4 50 Split Peas, yell., 60 lb. 3 30 Split Peas, gr’n, 60 lb. 4 60 Scotch Peas, 100 lb._-- 6 40 BURNERS Queen Ann, No.1 ___-- 1 15 Queen Ann, No. 2 -_--- 1 25 White Flame, No. 1 ona 2. dou.......___. 2 25 BOTTLE CAPS Single Lacquor, 24 gross case, per caSe---___ 410 DECLINED Scotch Peas Green Split Peas Spring Lamb—2c Good Lamb—2c Medium Lamb—1c Poor Lamb—ic Pork Loins—ic Pork Cem BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136. 2 26 Corn Flakes, No, 124__ 2 2€ Pep, No, 2240 2 Pep No. 250 1 Krumbles, No. 412---. 1 Bran Flakes, No. 624__ 1 Bran Flakes. No, 650__ 1 00 Rice Krispies, 6 0z.-. 2 tice Krispies, 1 0z.---- All Bran, 16 oz. ---— ae All Bran, 10 = a All Bran, % 0 Whole Wheat ia, 24s Whole Wheat. Bijs., 24s Wheat Krispies, 345__ Post Brands Grapenut Flakes, 24s-- Grape-Nuts, 24S ------ Grape-Nuts, 50s ------ Instant Postum, No. instant Postum, No. 10 Postum Cereal, Nc. 0- Post Toasties, 36s_--- Post Toasties, 24s_--_ Post Brank, PBF 24__ Post Bran, PBF 36-- 3 15 oo WHY DM PROH eb RODD EM bor ) eo Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6__. 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed_----- 7 26 Warehouse ---------- 7 15 Winner, 5 sewed_----- 5 75 BRUSHES Scrub New Deal, dozen---- 85 Stove Shaker, dozen -------. 90 Shoe Topcen, dozen ------ 90 BUTTER COLOR Hansen’s, 4 oz. bottles 2 40 Hansen’s, 2 oz. bottles 1 60 CANDLES Electric Light, 40 Ibs._ 12.1 Plumber, 40 Ibs 12.8 Paraffine, 6s --—-- Ee Paraffine, 129 _--.----- 14% Wicking —... 40 Tudor, 6s, per box__-- 30 CANNED FRUITS Apples Per Doz. Imperial, No. 10------ 5 00 Sweet Peas, No. 10-- 4 75 Apple Sauce Mert. No.2 2-2 1 10 Hart No. 490 5 10 Apricots Forest, No. 10------ 9 00 Quaker, No. 10_----- 9 75 Gibralter, No. 10__-_ 9 25 Gibralter, No. 214---_ 2 40 Superior, No. 2%---- 2 80 Supreme, No. 2%---- Supreme, No. 2-- Quaker, No. 2%-_-__ 2 85 Pork Shoulders—ic Pork Spareribs—tc Pork Neck Bones—ic Pork Trimmings—ic Pure Lard in tierces—loc Wilson’s Cert. Hams—tc Wilson’s Cert, Skinned Hams—ic Blackberries Premio, No. 10---- Quaker No, 2... Blue Berries Eagle, No, 10--------- 8 75 Cherries Hart: No. 10.05) 270 2 5 70 Hart, No. 2 in syrup_- : 95 Hart Special, 2------ 1 20 Supreme, No, 2 in ap 2 25 Hart Special, No. 2. 1 35 Cherries—Royal Ann Supreme, No. 2%---- . 2 Supreme, No. 2-_---- Gibralter, No. 10---_-- ° 38 Gibralter, No, 2% ---. 2 75 Figs Beckwith Breakfast, No. 10) 12 00 Carpenter Preserved, > of. gas Supreme Kodota, No. 11 80 Fruit Salad Supreme, No. 10__--- 12 00 Quaker, No. 10___---- 11 50 Supreme, No. 2%%---- 3 45 Supreme, No. 2------ 2 60 Supreme, No. 1------ 1 90 Quaker, No. 2%------ 3 15 Goosberries Michigan, No. 10----- 5 35 Grape Fruit Florida Gold, No, 5-- 5 00 Florida Gold, No, 2--- 1 45 Quaker, 8 oz.--_---- 90 Quaker, 24% -_-------- 1 45 Grape Fruit Juice Florida Gold, No. 1-- 90 Quaker, No. 1-------- 90 Quaker, No, 5--_----- 4 50 Loganberries Premio, No. 10 ------ 6 75 Peaches ao solid pack, > 10 eee 60 Sees sliced, No.10 7 75 Supreme, halves, No, 10) 2 7 15 Nile, sliced, No. 10-__ 6 00 Premio, halves, No. 10 6 00 Quaker, sliced or halves, No. 10_----- 7 75 Gibralter, No. 2%---. 2 00 Supreme, sliced No. | RES OSE 2 15 Supreme, halves, No, 2% 2 25 Quaker, sliced or halves, No. 2%4----- 210 Quaker sliced or halves, No. 2_------ 1 70 Pears Quaker, No. 10------ 8 59 sees Bartlett, No. Geis res eae 2 65 Quaker Bartlett, No. ee Ges avis 1 95 Pineapple Juice Doles, Diamond Head, MO. 2 45 Doles, Honey Dew, Ne 30 6 75 Pineapple, eases Imperial, No. 10_----- 0 Honey Dew, No. 2%-- 2 40 3 Honey Dew, No. Qos 1 90 2 1 Quaker, No. 1__------ 1 10 Pineapple, Sliced ye rad Dew, sliced, eety Dew, No. 2%4-- 2 45 Honey Dew, No. 2--.. 2 00 Honey De No. 1_--. 1 10 Ukelele Dken, No. 10 7 90 Ukelele Broken, 2%4-- 2 25 Ukelele Broken, No. 2 1 85 eels Tid Bits, No. oie No. 10---. teh 0000 Rb te o Quaker, No. 2.------- 1 90 Quaker, No. 1__..___ 05 Plums Ulikit, No. 10, 30% Syrup 2 6 50 Supreme Egg, No. 2% 2 30 Supreme Egg, No. 2-- 1 70 Primo, No. 2, 40% Srp 1 00 Prepared Prunes Supreme, No. 2%----- 2 35 Supreme, No. 2%, Malian 2. 00 Raspberries, Black Imperial, No. 10---~-- 7 00 Premio, No. 10-_--.--- 8 50 Hart, 8-ounce Raspberries, Red Premio, No. 10..------ 8 75 Daggett, No, 2_------- 2 20 Strawberries Hunt, Superior, No. 2 2 35 CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No. 1 Clams, Minced, No. Finnan Haddie, 10 0z._ Clam Bouillon, 7 oz.-- Chicken Haddie, No. 1 Fish Flakes, smali___- Cod Fish Cake, 10 oz. Cove Oysters, 5 oz.--. Lobster, No. %- Shrimp, 1, wet. Sard’s, ¥,” Oil, k’less__ Sardines. % O31, k’less Salmon, Red Alaska__ 2 20 Salmon, Med. Alaska_ 1 75 Salmon, Pink, Alaska 1 38 Sardines, Im. %, — Sardines, Cal. Tuna, 4% Van Camps, WWHr eee bt tO KMD ee on a6 14 —— %s, Van Camps, eee ee 115 Tuna, 1s, Van Cam ee 3 48 0Z Tuna, % Bonita_----- 1 25 CANNED MEAT Bacon, med, Beechnut 2 05 Bacon, Ige., Beechnut 2 95 Ige., Beechnut 3 30 Beef, med., Beechnut 2 00 Beef, No. 1, Corned_. 1 80 Beef, No. 1, Roast ---. 1 95 Beef, 2% oz., Qua., Sli. 1 30 Corn Beef Hash, doz. 1 90 Be>fsteak & Onions, s. 2 70 Chiii Con Car., 1s_---- 1 05 Deviled Ham, %48----- 1 36 Deviled Ham, 2 20 4s. Potted Meat, 4 Libby 43 Potted Meat, % Libby_ 15 Potted Meat, % Qua... 65 Potted Ham, Gen. %-. 1 36 Vienna Saus. No. %_-- 90 Baked Beans Campbells 48s ~_------ 2 35 CANNED VEGETABLES Hart Brand Aeperears Natural, No. Tips & Cuts, No. 2-- 2 10 Baked Beans 1 lb. Sace, 36s, cs...-.. 1 75 No. 2% Size, doz... 1 05 No. 10 Sauce__-.-.---- 4 00 Lima Beans Little oS No. 10_ 7 90 Baby. 1 aercstae INO. 22.25 1 25 Reber Soaked ________ 96 Marcellus, No. 10-----_ 6 00 Red Kidney Beans No. so ea mails ow £95 String Beans Choice, Whole, ener 2. 1 70 Cut,, No. 10 -- 7 26 Cut No. 2°. - 1 35 Marcellus Cut. N 6 on Quaker Cut No. Q__.. 1 20 Wax Beans Choice, Whole, No. 2-- 1 70 cul, ae 10) ed 25 Cut, No. 2 —-------_~_- 35 Marcellus Cut, No. 10_ 5 50 Quaker Cut No. 2_---. 1 20 Beets Extra Small, No. 2---- 1 78 Hart Cut, No. 10------ 4 50 Hart Cut, No, 2------ 95 tsart Dieed, No. 2 2. wo Quaker Cut No. 2%-- 1 20 Carrots Diced, No.2 .--------- 9% Diced, No. 10 ------- 4 20 Corn Golden Ban., No. 2-- 1 37% Golden Ban., No. 10 ..10 wv Country Gen., No. 2_.. 1 20 Marcellus, No. 2.2.25 1 20 Fancy Brosby, No. 2-- 1 36 : Fancy Crosby, No. 10-- 6 75 Whole Grain, 6 Ban- tam No. 2._---.-— ~ 1 45 Peas Little Dot, No. 2----- 2 25 sitted E. June, No.10 _ 9 50 Sifted B. June, No. 2-- 1 90 Marcel., Sw. W No. 2-1 50 Marcel., E. June, No. 2 1 45 Quaker, E. Ju., ‘No. 10 8 00 Soinach Supreme No. 2%--_--- i 75 Supreme No, 2___--- 1 37%2 Maryland Chief No. 2 1 10 Succotash Golden Bantam, No. 2_ 1 75 Hart, No. 2 1 Pride of Michigan... 1 25 Tomatoes 5 50 1 85 2 1 40 oe Noe 202 1 10 CATSUP Quaker, 10 0z.____ doz. 1 10 Quaker, 14 0z._.--doz. 1 40 Quaker gallon glass, “omen 25 CHILI SAUCE Sniders, 80z, ....----- 1 65 Sniders, 140g. ___.._.. 2 25 OYSTER COCKTAIL Sniders, 11 0z.----___ 2 00 CHEESE Roquefort ------.----. 70 Wisconsin Daisy _______ 16 Wisconsin Twin -.-. 15% New York June, 1933___ 22 Sap Sago 48 Brick __- Michigan Fl ee Michgan Daisies ee 14% Wisconsin Longhorn __ 16 Imported Leyden ______ 27 1 lb. Limberger_________ 16 Imported Swiss -....._ 56 Kraft, Pimento Loaf __ 25 Kraft, American Loaf__ 23 Kraft, Brick Woaf______ 23 Kraft, Swiss Loaf _____ 24 Kraft, Old End, Loaf __ 81 Kraft, Pimento, 1% Ib._1 70 Kraft, American, % Wb. 1 70 Kraft, Brick, % 1b._._ 1 70 Kraft, Limbur., % 1b..1 70 CHEWING GUM Adams Black Jack...... 6t Adams Dentyne -_------ 65 Beeman's Pepsin — Beechnut Peppermint__. 65 Doublemint --~-.------. @ Peppermint, Wrigleys__.66 Spearmint, Wrigleys—- ‘65 Suicy .ruit. os ee 65 Wrigley’s P-K_-- a TeAberry 22255. Ss 65 CHOCOLATE Baker, Prem., 6 lb. % 2 42 German Sweet, 6 lb.4s 1 85 — Dot Sweet Sih SS. 2 55 CIGARS Hemt, Championg ___ - - Webster Plaza __.--- Webster Golden Wed. % oe Websterettes -.----__ 37 50 Cincog 200 38 50 Garcia Grand Babies_ 40 00 Bradstreets Odins 40 Kk G Dun Boquet-.-. 75 ¢0 terfect Garcia Subl._ Kenwav Budwiser isan 20 00 Cocoanut Banner, 25 Ib. tins____ 20% Snowdrift, 20 lb. tins-__ 20 CLOTHES LINE Household, 50 ft.------ 1 75 Cupples Cord ____---- 2 90 COFFEE ROASTED Lee & Cady 1 Ib. Package Mace 221% Boston Breakfast ___. 25 Breakfast Cup ____--. 24% Competition ~_________ 19% So 22% Majestic . 1 Morton House _______ 3344 Nedrow. ooo os 28 Quaker, in cartons____ 25% Quaker, in glass jars. 30 Coffee Extracts M. Y¥.. per 100... o Frank’s 50 pkgs..-._. Hummel’s 50. 1 Pb ren iow CONDENSED MILK Eagle, 2 oz., per case_. 4 60 Cough Drops Vick’s, 40/10c__-_---_. 3 40 COUPON BOOKS 50 Isconomic grade_. 2 50 100 Economic grade_. 4 50 300 Economic grade_.20 00 1000 Economic grade__37 50 Where 1,000 bookg are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company oe Soda Crackers, ery Soda Crackers, pkgs.__________ Saltine —— Crackers, 2 1b. pkgs. oo. 3 26 Saltine aoa Crackers, 6% of. plage. Butter Crackers, bulk 13 Butter Crackers, 1 Ib. 1 72 Butter Crackers, 2 ib.. 3 12 Graham Crackers, bulk 14 Graham C's, 1 Ib... 1 90 Graham C’s, 2 lb... 8 36 Graham C’s, 6% oz.__. 1 00 Junior Oyster C’s, bik. 13 Oyster C’s, shell, 1 Ib._ Club Crackers..__.____ 1 86 - CREAM OF TARTAR 6 ib, boxes. 2 36 ORIED FRUITS Apricots Fvaporated, Ex Choice gee 21 RSiendare oo 20 Ex. Fancy Moorpack... Citren 5 Ib. box.____ a ava Se ee. ae a Ot ee a eee ee ee Te | a mas September 26, 1934 MICHIGAN TRADESMAN 21 Currants Packagea, 11 oz.-------- 14 Dates Imperial, 12s, pitted_- 1 75 Imperial, 12s, regular. 1 35 Imperial, 12s, 2 Ib.__-- Imperial, 12s, © bes Figs Calif., 24-8 oz, case__ 1 70 .. Peaches Evap. Choice -.------ 13% Peel Lemon, D aon don... OO Orange, Drom 4 oz., dozen___...-.. 110 Citron, Dromdary, 4 0z., dowen_..._.-_- 1106 Ralsins Seeded, bulk ----...-. ™% Thompson’ s S’dless blk. 7% Quaker s’dless bik. 15 oz 1% Gquaee Seeded, 15 oz._ 8 California Prunes 100 lb. boxes __@ 80@ 90, 25 lb. boxes __.@ 70@ 80, 25 1b. boxes --@ 60@ 70, 25 lb. boxes __@08 50@ 60, 25 Ib. boxes __-@08% 40@ 50, 25 lb. boxes -_-@09% 0, 25 lb. boxes _-@11 25 lb. boxes __@ 18@ 24, 25lb. boxes -.@ bo > 96 s Ss Hominy Pearl, 100 Ib, sacks__-. 3 540 Bulk Goods Elb.Macaroni, 20 Ib.bx. 1 38 Egg Noodle, 10 1b. box 1 25 Pearl cree 7 00 - 5 00 4 60 Lentils os 10 Tapioca Pearl, 100 Ib. sacks... 7% Minute, 8 oz., 3 doz. 4 06 Dromedary Instant -.. 3 50 Jiffy Punch 3 doz. Carton__---_---- 2 26 Assorted flavors. EVAPORATED MILK Quaker, Tall, 10% oz._ 2 35 Quaker, Baby, 4 doz... 1 43 Quaker, Gallon, % dz.. 2 85 Carnation, Tall, 4 doz. 2 95 Carnation, Baby, 4 dz. 1 48 Oatman’s D’dee, Tall _ 2 95 Oatman's D'’aee, Baby 1 48 Pet; tall! 2 95 Pet, Baby, 4 dozen_.- 1 45 Borden's, Tall, 4 doz.. 2 95 Borden's, Baby, 4 doz. 1 48 FRUIT CANS Ball Mason F. O. B. Grand Rapids One pint: -20 =. 7 75 One quart ---- 2 00 Half gallon _________ 12 00 Mason Can Tops, gro. 2 55 FRUIT CAN RUBBERS Quaker Red Lip, 2 gro. carton GELATINE Jell-o, 3 doz.-------- 10 Minute, 3 doz._-------- 4 05 Knox’s, 1 dozen_--- Jelsert, 3 doz. -.------- 1 40 HONEY Lake Shore 1 Ib, doz_- 1 90 JELLY AND PRESERVES Pure, 30 lb. pails 2 60 Imitation, 30 Ib. pails_1 os Pure Pres., 16 0z., dz._ 2 12 oz. Apple Jelly, dz. 4 13 oz. Mint Jelly, dz. 1 60 7 og, Cranberry Jelly, dz 90 JELLY GLASSES % Pint Tall, per doz._.-. 35 JUNKET GOODS Junket Powder ._-_. 1 20 Junket Tablets _____- i 35 MARGARINE Wilson & Piste Brands eo ONG a ei ee ae ee 11 Certified Animal Fat Glee | a ee eee HES Diamonn No. Wood Bowls 13 in. Butter ee Vera 5 00 fo i, Bitter 9 60 iv in Butter 18 0€ Win Batter 25 06 WRAPPING PAPER Butchers D Wc = (95% Kraft oe _. 05% Inraft Stripe a ue apes 091% YEAST CAKE Macic 3 doz... 20. 2 70 Sunlight. 3 doz, __=-_ oo CeO Sunlight, 1% doz. --___ 1 35 Yeast Foam, 3 doz.__-- 2 70 Yeast Foam,1™% doz.__ 1 35 YEAST—COMPRESSED Fleischmann, per doz._-_ 26 Red Star, per doz.------ 20 1 2 i 22 MICHIGAN TRADESMAN September 26, 1934 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit First Vice-President—M. A. Mittleman, Detroit. Allen, Grand Vice-President—Arthur Rapids. Vice-President — Edward Dittman, Mount Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice-President — Fred Nedwick, Sag- inaw. Vice-President—Richard Schmidt, Hiils- ale, Vice-President—Ed@ward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Rapids. Sec’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. In Business—Yet Profitless? What is so terrible about making a profit? Why is it an evil for business to make money? Yet we row hear about “profitles performance” as the basis of a new philosophy in merenan- dising—the surprise of a century. Have advertising men and promotion build- ers exhausted their vocabulary of sell- ing ideas and come to the point where they must haul out the halo of “un- selfishness” and place it on the brow of their client? The public is expected to believe that the store is in service for the love of it—the idea through advertising, that not one cent of profit will touch the hand of so noble a “character.” The idea of oper- ating ‘business without a profit is sup- posed to glorify the business that de- clares its principle to be: “Service without recompense” so that the people may get the belief that here only you “set the most for the money.” being to acclaim, The idea is not entirely new. Special sales have been held without profit since advertising began, but to declare a store’s policy for the period of a year as operating down the “no profit” path may be more uncomfortable to the business as time progresses. The pub- lic may first appreciate the idea but it is exceedingly difficult to sustain over a long period of time the enthusiasm for an idiotic move. The truth is that even though the store did operate with- out a book profit, it does expect a profit in prestige, a profit in increased vol- ume, thereby increasing the physical value of the business and a dozen or more incidental profits, not to be meas- ured in cash the first vear but collect- ible some time in the future. There is no magic to running a busi- ness without profit. Hundreds of mer- chants have been running their busi- ness without a profit for a period of years but they don’t feel in the mood to brag about it. These merchants have rendered every ounce of effective service at their command but fortuit- ous circumstances prevented a_ profit. The primary motive which actuates most men to embark in the retail shoe business is to make mcney. The shoe merchant invests his time, bis energy, his brains and his capital in the hope that he may make a profit on each of these investments. The shoe merchant is the nature: selector of merchandise for his coin- munity. The public expects him to be recompensed for his service and he in turn pays his good money f5r other goods and services on which he ex- pects some profit to the individual will be made. If we are in for a period of assault- ing a profit, it is time that the truth, the whole truth and nothing but the truth should be told about the schenie of profit. All life is a game of profit and loss. Even in communized Russia the active, ambitious worker is recom- pensed with a little more in the shape of bread and meat tickets--yes and even honor—all profits in the light of difference between the worker and the shirker. Even in the bread-line in a big city the unfortunate who sells his personality gets a bigger slice of bread, more coffee cr a better garment from the relief pile. Thats all there is to life-a profit. One of the reasons why things are showing a somewhat stagnant at the monient is that the incentive toward the profit is Many a man would buy property today ii he felt that he would profit by the natural appreciation of that piece of land. He would invest his money in so substan- being tinkered with. tial a thing as land itself in the hopes of a future profit through holding. We notice that one concern brags about the fact that it makes no prolit at retail and is cont2;t with only the profit that it gets through discounts. It has worked out a scheme whereby it enjoys not only the 5 per cent of rex- ular discount but 1 per cent. per month anticipated payment. The net result of it is an 8 per cent prefit to business, and yet the concern brags high, wide and handsome that it operates without a profit so as to give the public the most for the money. All profit is reward for service rend- ered. Let’s not get into the new mood of preaching ‘“‘no profit,’ ter :t leads a nation nowhere.—Boot and Shoe Recorder. —_—_—_>-+ + Retail Drug Business Presents a Real Opportunity (Continued from page 18) in this era of price conscionsness, a reasonable price is all that is required, We might classify a reasonable price as that price taking into consideration, the cost of our merchandise, plus our overhead, plus a profit and then— purely from a_ psychological stand- point—we may employ a price reflect- ing an odd figure, because as one very successful druggist recently explained this situation of odd prices, ‘The public to-day desires the product they pur- chase and change back.” Whether in your marketing area you find it neces- sary to use merchandising prices, re- flecting an odd figure or whether you prefer to get the complete retail price, is altogether a matter fitting into your requirements. However, we must re- main conscious of the fact that the con- sumer continues to be an important person for our consideration, with re- gard to the pricing of our merchandise. Analyzing the further requirements of the housewife, we are told that she desires to trade with a proprietor reflecting a pleasing personality. An asset we have inherited. Your person- ality will probably differ from mine, but one basic fact remains that we have no monetary investment in it such as we have in the merchandise we sell. Consequently, if we develop our personality and, as a result, draw additional consumer ptronage, we have all profit as a result of our efforts in this direction. No one desires to pur- chase their requirements from a trades- man with a grouchy disposition, so with a personal asset that is all profit, if properly developed, we can increase our profits immeasurably. Possibly there will at times exist a difference of opinion with regard to the entrance of our drug stores. How- ever, I am confident we are agreed, we should, wherever possible, eliminate steps leading up and into the store. Something else—doors. Why have two doors when at certain times you have one door bolted up and impossible to use? We should, where possible, bave a double door that swings easily in and out. Check up on the modern type of entrances now being used by syndi- cate stores in vour locality, eliminating the old fashioned steps and doors, sub- stituting in their places the modern and easy swinging door, The etrance is important. The store windows are the eyes of our stores. Our windows must, at all times, receive our very careful and thoughtful consideration as to the type of merchandise which will be displayed in them. Under no circumstances can we to-day permit profitless merchan- dise to occupy this all important space in our stores. Remember, we are build- ing profits, so, consequently, we cannot afford to sell our windows except at a profit. We can demand _ satisfactory profit for window space, but we must, of necessity, display merchandise in which we are interested from the standpoint of profit. In my opinion, no merchandise should ever be displayed in a window without price tickets. Price tickets should be in conformity with the type of merchandise on display. Many sales are lost at the window contact because the prospective purchaser would not embarrass himself by visiting the store and asking the price. Be smart and use price tickets in your windows. Much has been written and said con- cerning the open display fixture. Cer- tainly I shall not recommend that you completely eliminate all of your show- cases, but a selling atmosphere in a retail drug store to-day can be con- MUTUAL OUNDNESS TABILITY are symbolized by THE MICHIGAN SHOE DEALERS MUTUAL FIRE MUTUAL BUILDING LANSING micuIGAN siderably enhanced ‘by several open display fixtures, displaying merchan- dise with price tickets and making it easy for the consumer to examine the merchandise on display. These open display fixtures—and there are many types of them—can be built very eco- nomicaily and made to serve a tem- porary purpose or they can become a permanent part of the physical interior It is probable that the open display fixture is here to stay for a long time. We find many of the larger retail units using this type of fixture. However, it becomes neces- set-up of your store. sary ‘first, that you thoroughly analyze the dimensions of your room and then decide as to what type and how many open display fixtures you can advanta- geously use in order to step up your volume through additional display. The prescription department contin- ues to be the keystotie arch of Amer- ican pharmacy. Many retail druggists continue to believe that a certain air of mystery should surround that depart- ment of their business. I think this certain mystery can still be maintained. However, I believe that it is possible to open up the prescription case and permit the consumier to have a view of that inner-sanctorum without destroy- ing, in the least, the mystery surround- ing the actual filling of a prescription. Your work bench in an. open prescrip- tion, department, under no circum- stances, need be exposed, and I, per- sonally, do not feel that it should be. The modern prescription department offers real possibilities for increasing our profits. Successful retail drug stores to-day sincerely promote a controlled line of merchandise. Acting as an agent of a company, you are the direct repre- sentative of that company and if you have agreed tc act as an agent, with regard to distributing an agency line of merchandise, be loyal to that line and, under no circumstances, duplicate your sales efforts and inventory by stocking more than your one line. The question of control merchandise is important, but the most important thipg of all is your loyalty and that makes it imperative that, in acting as the agent, we not alone consider the merchandise but the manufacturer’s policies as well. It is absolutely imper- ative that we thoroughly understand (Continued on page 23) INSURANCE INSURANCE COMPANY $i TI September 26, 1934 MICHIGAN TRADESMAN 23 OUT AROUND (Continued from page 9) other factor in the equation of our na- tional depression. Sales of new automobiles in Michi- gan were nearly 5,000 more during August 1934 than during August 1933, according to records of the department of state. Last month 13,540 certificates of title were issued on new cars while during August, 1933, only 9,469 titles were issued. The sale of used cars, however, showed a siight decrease with titles on 34,039 being transferred dur- ing the month or 2,206 less than during August a year ago. Slightly more than 500,000 Michigan automobile drivers must secure motor vehicles operators’ licenses before Jan. 1, 1935. From May 1, 1931, when the new license law became effective until Jan. 1, 1932, a total of 765,093 were granted licenses. Since May 1, this year 255,000 have secured new licenses as the old ones expired. The depart- ment of state is issuing licenses at the rate of 3,500 a day at the present time. That the oil industry is to be a per- manent part of Michigan’s business life, is shown by the fact that several new crude oil refineries have been granted licenses by the gasoline tax division of the department of state in recent months. All of the new plants will re- fine nothing but Michigan crude oils. Because of the fact that many new pro- ducing wells have been capped to com- ply with restrictions on crule oil out- put, it is impossible to determine the actual gain in production during the past year. Despite the restrictions, ex- tensive exploration work is being con- ducted in many sections of the state in an effort to locate new pools. There were sixty stockholders in the Michigan Trust Co. when that cor- poration came into existence in 1889— forty-five years ago. Only three of the number are. still alive — Henry Idema, George E. Hardy and Fred- erick L. Riechel. Frank S. Verbeck, our hotel corre- spondent, writes me as follows con- cerning his long-time connection with the Tradesman: “Seventeen years ago next week, at the Hart fair, you ad- vised me of my election as regular corrspondent on the Tradesman staff. Since 1926 I have missed but one issue, which was during my sickness in 132.) E. A. Stowe. ——_»+-»>—__—__ Monthly Report From the President and Secretary (Continued from page 14) paint a rosy picture of the possibilities in the operation of such agencies and have appproached a number of hard- ware dealers. One hardware store which tried the plan for six months, writes, “IT wish to state that I discontinued the Gamble agency, January 1, 1934, as I did not figure it was doing what I had taken it on for, namely to try and keep that trade at home who want chain store merchandise. I don’t think it is any good at that, in connection with hard- ware. You split your profit with Gam- ble and the main things you sell are the “hot” numbers that do not net you over five to fifteen per cent. .The items which run higher do not sell. I don’t think the Gamble agency plan worth trying under the above circum- stances. enough.” The turn-over is not great A Michigan hardware dealer who had been approached on a Gamble agency and who was seriously con- templating taking on that agency wrote this office as follows: “Am glad to re- ceive your letter in regard to the Gam- ble stores. We have not taken on the agency and after receiving your other letter we went into it further, find that you are right about the per cent. We feel that you have saved us from trouble. We want to take this oppor- tunity to thank you and say that this alone is worth the dues we pay the Association.” Investigate before investing. One of our members innocently signed what turned out to be a contract with a col- lection agency against which all mem- bers had previously been warned. Upon discovering that misrepresentation had been made, he endeavored to withdraw the account from the company and asked the advice of the Association at- torney. The member asked about his liability if he notified debtors not to pay the collection agency. The reply of our attorney is as follows: “I sug- gest that you notify all debtors whose accounts were given the firm that they pay no attention to any correspondence which comes from that agency and deal directly with yourself. The threat of the company to use process of law to bring you to time is rather an empty threat, in my opinion, and one which they would never seek to fulfill. At best they would be obliged to come to your home community to sue you for any loss of profits which they may sus- tain by reason of your action in direct- ing your debtors to deal directly with you, and it is quite unlikely that a local magistrate or local justice would be very much impressed with their claim for damages. At the same time of notifying your debtors to deal di- rectly with you in the future, I would suggest that you write a letter to the- concern giving them notice that you are withdrawing all accounts in their hands and direct them to cease efforts to collect. In the future it is my sug- gestion that when some foreign cor- poration or firm paints a rosy picture of its ability to collect your delin- quent accounts, you bear in mind the fact that their best efforts must obvi- ously be made through local attorneys or authorized agencies and you can accomplish the same result by placing those accounts direct with these local people.” H. W. Bervig, Sec’y Mich. Retail Hdwe. Ass’n. ee If little progress is made, more “pump-priming” may be expected. ——_——_++.>____ Increased activity would mean the end of new experiments. ——_+++___ Politicians cannot squander us into prosperity. Retail Drug Business Presents a Real Opportunity (Continued from page 22) the sales and merchandising policies of the manufacturer of a line of merchan- dise that we intend to represent as an agent. Co-operation with the manufacturer, as his agent, implies that you aggres- sively merchandise his line and wili- ingly employ all sales plans released b3 him for your setup. Your sales people must be encouraged to support the plans and united support at all times must be in complete evidence. We know that the method of distrib- uting merchandise on an exclusively agency basis is sound. proved that. If we believe in the man- Time has ufacturer and his policies, his merchan- dise is modern, correctly styled and favorably priced, then we must con- sider devoting our entire selling ener- gies to supporting his policies, plans and merchandise and do it along sin- cere, loyal and co-operative _ lines. Again we repeat, there is only room for one line of merchandise of a definite kind on an agency or exclusive arrangement in your store. The next matter to be considered is that of an analysis of the marketing area which we serve. Some of us are fortunate enough to be in a position to employ either the newspaper, the radio or handbill service. Some of us might be in a position to employ all of these and do it successfully: but, to the man who is not so fortunate, there still remains an avenue he might travel in order to increase his volume of sales and consequently his profits. There is nothing to prevent you from develop- ing a highly systematized house to house contact. This will require effort on your part and some time spent away from your business, but I am sure you will agree that we must con- tinuously sell our set-up to the people residing within the marketing area of our store. Wide acquaintance with con- sumers residing in our area strength- ens our hold on them and provides the opportunity of expanding your sales and merchandising activities. Our competition is certainly not re- maining dormant. Sales practices en- gaged in by our competitor cannot be permitted to go unchallenged. We must recognize competitive practices and through sales campaigns, support- ed by an intensive analysis of our mar- keting area, plan to keep consumers continually feeling that our store offers more for their consideration. How can we best analyze our mar- keting area? We must first understand our boundary lines and then secure the name and address of every consumer residing in eur district. Then, through various types of contests, apprise the consumer of the advantages our store offers. This project can be highly de- veloped and the more intensively you develop it, the more fruitful will be your results. Profits continue to be developed out of sales and I wonder if sometimes we are cognizant of the value there is available in our stores in the form of our sales people. I do not classify or call these people clerks. On the con- sexe ec me ra AO TS TE trary, they should be recognized as sales people. Our sales people require our help badly. Our assistance in de- veloping them with regard to approach and general understanding and knowl- edge of the merchandise they are sell- ing is imperative. We should conduct sales meetings with our sales people and create incen- tives for them to apply themselves dili- gently. Our sales people will always operate to best advantage when they are being compensated in direct rela- tion to the amount of effort they are expending. There are various ways and means of taking care of sales people with re- gard to compensation. One is a bonus system, another a compensation on a percentage basis of each sale made, which is commonly known in the prac- tice of retaii selling as a PM arrange- ment. Interest your sales people in your business. Impose in them defi- nite responsibility. Build confidence in yourself and your business and if the spirit of co-operation prevails be- tween employer and sales people, your store must be a fine place in which to work. General sales plans in support of special campaigns can be engend- ered whether you have one sales per- son or many of them. Correct training of sales people will guarantee their share of contribution to the profits in your business. Phone 89574 John L. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bidg. Grand Rapids, Michigan BUSINESS WANTS DEPARTMENT Advertisements Inserted under this head for five cents a word the first Insertion and four cente a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisaments in this department, $4 per inch. Payment with order Is required, as amounts are too small to open accounts. FOR SALE—One Welch-Wilmarth six- unit quarter-sawed oak clothing cabinet, disappearing doors; one six-drawer Na- tional cash register, total $99.99, mahog- any floor register; three plate glass top counter show cases; two revolving dress display racks; one 300 account (two sec- tion) McCaskey account register; cone ladies coat display table, polished cane top; one Detroit safe. C. F. Schuster, Shelby, Michigan. 684 FOR SALE —Store building with full basement, five-room flat above. Lot 52 x 144 feet, On business street. Will sac- rifice for cash sale. $1,500 less than orig- inal price. Reason for selling, ill health. Address A. 'T. Zelma, Cadillac, Mich. 685 FOR SALE—BBAUTY SALON—BEST OPPORTUNITY for expert male hair- dresser or couple, Keeps five operators busy Getting good prices. Cash or terms. Address Postoffice box 447, Evanston, Il. €86 FOR SALE OR LEASE—Factory build- ing containing 21,000 square feet fioor space. Located on main highway, with frontage on St. Clair river, ampie dock- age and railroad siding, Unsurpassed location for advertising. If agresalie, and as part payment, we would be willing to take some stock in a manuifaccuring busi- ness, possessing sufficient capita: and under experienced and capable super- vision, Address Robert J. Waddell, 2i4 First National Bank Bldg., Vort Iluron, Mich. 637 Refrigerator Bargain—Practically new ™% h. p. Carrier conducting unit. Carrier cold diffuser, two case coils, which can be bought for balance on contract. Kent Radio, Inc., 68 Div. No., Grand Rapids, Mich. 688 “Se eae sa etal Saag as 24 MICHIGAN TRADESMAN September 26, 1934 We find general business conditions improving. We find the retail drug business to-day in an enviable position, but we must recognize one important factor and that is, irrespective of our set-up in our business, a better selling job must be sincerely prosecuted by us to obtain the necessary volume and profits for our existence in business. Only too frequently. have we sat back, hoping against hope that some legislative act would be invoked that would in a measure guarantee our suc- cessful existence in business. My friends, I am not so sure that we can depend on legislation in any concrete form ‘to help us improve our volume of business. The time has come when we must pull ourselves up by our own “boot straps,” employ vision, lay out a plan of operation and have the cour- age to see it through. Our store must, of necessity, reflect a modern day merchandising atmos- phere. We must recognize our respon- sibility to ourselves and our business and not content ourselves with the plans which were probably successful during the soft enervating years of a short while ago. We are in the throes of a fight for existence and this exist- ence in business can only be guaran- teed through the prosecution of sin- cere and: intelligent salesmanship, plus a loyal, Workable and understandable set-up with our sales people. No business can be successful with- out control and management. Once our business is properly controlled, we must recognize that we have an objiga- tion to the consumer in the way of fair and equitable treatment. Humane and understanding consideration must be accorded our sales people and a complete, well planned sales campaign constantly in evidence in our stores. Selling at a profit is the direct road to success. And then keep on selling and selling and the cash register will ring out in clarion voice that “a profit exists in every sale.” —_~++>—_ Meeting of Northwestern Drug Asso- ciation Frankfort, Sept. 22—Here is some- thing on our latest meeting, held last night here at Frankfort. You can change this any way you see fit. The meeting of the Northwestern Drug Association was held at the Park Hotel, Frankfort, Sept. 21. Forty-three, including the wives, were in attend- ance. The attendance was held down due to inclement weather. Elk Rapids, Charlevoix, Traverse City, Northport, Cadillac, Manton, Leland and Frank- fort druggists were in attendance. One of Frankfort’s celebrated white- fish dinners was served and thoroughly enjoyed by all. Music was furnished by the Classens orchestra. Leon Rose welcomed all visiting druggists to Frankfort. The business meeting was called to order by the President, Albert Clem- ent, of Traverse City. Minutes were read by the secretary of our last meet- ing and were approved. Lee Wilson Hutchins, Vice-Presi- dent of the Hazeltine & Perkins Drug Co., Grand Rapids, was introduced, who informed us of the latest devel- opments in the retail drug code. Mr. Hutchins introduced Mr. Ray Jensen, chairman of the Kent and Ot- tawa county retail drug groups. Mr. Jensen gave a very good description of the workings of these groups. Ques- tions were then answered by Mr. Jen- Motion made and seconded that each one present send a letter to E. J. Parr to the effect that we were supporting him in his new drug laws. The time and meeting place of our next meeting was left to the President. - Milford G. Porter, Sec’y. —_+++—___ Is Attending New Orleans Convention Wyandotte, Sept. 20—I appreciate very much the fine set-up you gavé me on. the article which appeared in your Sept. 19 issue of the Michigan Trades- man, I am leaving this week to attend the meeting of the National Association of Retail Druggists in New Orleans. We are having there a meeting of every secretary of the state organizations in the United States and I am sure a great deal of good will come out of this meeting. I am, also, representing the National Association of Boards of Pharmacy in this meetingg. We are having Huey Long, “the Kingfish of Louisiana” speak to us next Wednesday afternoon and I know I can learn a great deal about politics from him. Will send you another article on my return from New Orleans. Clare F. Allan, Sec’y M. S. P. A. Democrat Now Magic Word The Republican party found it- self used as a cover in the West by radicals who knew the adver- tising value of that label. To-day the same advertising power ex- tends with respect to the Demo- cratic label. Hence the Upton Sinclairs and the others of his school of thought come into the Democratic primaries and win by large margins. Mr. Roosevelt faces more radi- calism inside his own party. For the present he shows no signs of trying to curb it. Hence the con- servative elements are fearful. They even suspect mistakenly that he relishes the social confusion. Otherwise, they ask, why doesn’t he get rid of some of the radicals in his entourage for whose acts he must accept responsibility? But the President is as much troubled no doubt by the radical surge as are the conservatives. It cannot be brushed aside. And it wields power at the polls. Can it be guided? Mr. Roosevelt pre- sumably thinks so. The present uneasines:, on the other hand, in business and finan- cial circles predicated on a rise of radicalism and socialism will con- tinue with some increase in inten- sity until after the elections when the shock of the final tabulation will come home to the business world as a reality. The psychological effects of this disturbance cannot be under- estimated. But sensible people must realize that the very exist- ence of that kind of a situation in mid-November will bring its own corrective. Mr. Roosevelt will be free to act promptly and unre- servedly for a sound currency and a balanced budget. It is true, he will have to devi- ate from the paths of the Sin- clairs and the LaFollettes and he may be compelled to look to the conservative Republicans and conservative Democrats for sup- port against currency inflation and ruinous economic measures including some proposed by over-zealous laborites. But such a situation is inevitable —Mr. Roosevelt must choose sooner or later whether he wants to allow the business disintegra- tion to go on with its attendant dangers of increasing the number of unemployed or whether he will take his stand on a system of sound economics. When will that crisis come? Probably in mid-November as plans for a new budget and a comprehensive tax system are made. Mr. Roosevelt probably will move to cut down the over- lapping of federal and state tax- ing authorities. A step in this di- rection would be distinctly help- ful at this time and with Mr. Roo-evelt’s peculiarly fortunate position as the leader of his party much may be accomplished. The Democratic governors and legislatures ought to be willing to ‘‘play ball’’ with the President in getting a co-ordinated revenue system established which elim- inates waste and produces the money for the budget. The fed- eral government incidentally has loaned money to states and cities and should have a redoubled con- cern about the collection of local revenues to help pay debts.. Altogether the period between now and mid-November will be a trving one. Psychologically it is difficult to overcome because the political campaign must obvi- ously keep business on the anxi- ous seat. Perhaps an adjustment by business men to the uncertain- ties will come all the more rap- idly if it is clearl understood that the Democrats are going to carry the elections with hardly an~ loss at all. In fact, gains in the House and Senate would not be at all surprising. The people who are unem- ployed will swing the elections to the left side. And if at the next election the New Deal has not brought about a sound recovery, the Democrats may be swept out of power altogether by some new combination of forces. The long range political out- look is far from secure for any- body. The unemployed want jobs and while they do not under- stand just what is blocking re- covery at the moment they still have faith in the Democrats. There may by 1936 be some clearly defined notions as to what ought to be done. The New Deal is still on trial and it has sufficient strength to win the November elections. After that the real test of its efh- cacy must come. And the only way Mr. Roosevelt will find means of getting men_ re-em- ployed will be to remove those barriers and obsstacles to recov- ery which the over-eager reform- ers have set up with the best in- tentions, perhaps, but with gross indifference to what really makes employment and commercial ac- tivity. David Lawrence. ss. Textile Flurry Indicated A flurry of activity is expected in-the textile industry as the end of the strike makes it possible to fill overdue orders, and to replen- ish lines where shortages have been created by the walkout. Current indications are, how- ever, that this increased activity will not last very long. It is true that retail sales volume has in- creased. Nevertheless, the de- mand from the trade is not large enough to warrant a material ex- pansion of operations, particular- ly as industrial demand for textile products is seasonally weak. Buy- ers, it is said, have been able to cover most of their requirements despite the strike. Prospects are, therefore, that textile operations will continue at a reduced rate for some time to come, notwithstanding the im- provement in the statistical posi- tion of textile inventories brought about by the strike. a Favorable Shoe Sales Prospects In line with the general im- provement in retail sales, shoe manufacturers and_ distributors are looking forward to a some- what better than seasonal im- provement of business this fall. Shoe prices are slightly higher than last year, when an attempt was made by the industry to ab- - sorb cost increases, due to NRA, without raising prices. The recent sharp drop in hide and leather prices, however, has enabled some manufacturers to cut prices again, while others are at least spared the necessity of raising prices further. As a result, shoe sales this year are expected to show only a neg- ligible decline from last year’s high figures. This is based on the hope that the coming three months will make up for the loss of business experienced during the dull summer period. —_2 + >___ Attacking the Check-Off The check-off system of col- lecting union dues, through auto- matic deduction from wages by employers under closed shop con- tracts, is likely to be a major con- troversial issue between old line union labor leaders and “rank and file’’ opposition movements. Rank and file spokesmen main- tain that withholding of dues pay- ments is often the cnly effective method left the membership to signify disapproval of policies of venal and unscrupulous union leaders. Automatic check-off of dues by manufacturers, it is charged, ends this freedom of union members to make then pzctests felt con- cretely. It tends to make the exist- ing union leadership virtually in- dependent of fluctuating sympa- thies within the membership. MAY BE BOUGHT WITH CONFIDENCE AND SOLD WITH PRIDE Dinas FIVE-CENT CANDIES THAT SELL Cocoanut Rolls .-.._.__-__-= 24/5e Cashew Rollg=--_ =. __ = 24/5¢ Toasted Rolls._--2.-- 24/5c Pecan Rolls.:.-. 22-96: -_ 5 24/5¢ Skylark Wafers.____-______- 24/5c. Budge Bars... __ =) = 24/5e Orchard Jellies____.._____-_- 24/5c Malty Milkies ----.....----- 24/5¢ Handy Pack Pep. Lozenges-.24/5¢ Handy Pack Pink Lozenges_24/5¢ Handy Pack Assorted Lozenges_24/5c INSIST ON PUTNAM’S Order From Your Jobber National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Mich. Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY Let Us Check Your Investments... All investments should be subjected to the closest scrutiny these days. The Grand Rapids Trust Com- pany has no securities to sell but in order to intelligently supervise the many trust accounts in our keeping we maintain a competent research department. The information compiled by this department is available to you without charge and without obligation. GRAND RAPIDS TRUST COMPANY