i 2 BS Sa VEN THUAN TRA w//((G Ke '_& a r Sd w/e ay OF SL Nee SN Sos : ae (ES Se Le ZB CSPUBLISHED WEEKLY (GAN SSG EON ES AIYI RRM VS Ee at " SCO SSI QELS Fifty-second Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 7, 1934 Number 2668 me Bas ANNABEL LEE It was many and many a year ago In a kingdom by the sea, That a maiden there lived whom you may know By the name of Annabel Lee; And this maiden she lived with no other thought Than to love and be loved by me. I was a child and she was a child, In this kingdom by the sea; But we loved with a love that was more than love, I and my Annabel Lee — With a love that the winged seraphs of heaven Coveted her and me. © e © »\ e SG And this was the reason that, long ago, In this kingdom by the sea, A wind blew out of a cloud, chilling My beautiful Annabel Lee; So that her high-born kinsmen came And bore her away from me, To shut her up im a sepulchre In this kingdom by the sea. The angels, not half so happy in heaven, Went envying her and me, Yes, that was the reason (as all men know In this kingdom by the sea) That the wind came out of the cloud by night, Chilling and killing my Annabel Lee. But our love it was stronger by far than the love Of those who were older than we, Of many far wiser than we; And neither the angels in heaven above, Nor the demons down under the sea, Can ever dissever my soul from the soul Of the beautiful Annabel Lee. e e Ks i : a C} Or 0 Go we PNY . & Gy, For the moon never beams without bringing me dreams Of the beautifu! Annabel Lee; And the stars never rise, but I feel the bright eyes Of the beautiful Annabel Lee; And so all the night-tide, I lie down by the side Of my darling, my darling my life and my bride, In the sepulchre there by the sea, In her tomb by the sounding sea. Edgar Allen Poe. 2 N e SIGE ENS 7 4 what wel do romaxe A BIGGER PROFIT ™ NOVEMBER R. H. Bennett C. L. Campbell x An interview with 4 General Foods sales-advertisin g executives “CQUPPOSE you were a retail grocer,” we said to these four foods mer- chandisers, ‘“what storewide sales idea would you pick for sweetest profits dur- ing November?” In each case the answer was the same —'T’d stage a Cake-Baking Week.’’ And each of them gave the same reason—(1) a Cake-Baking Week is the timeliest of all November features. Return of cooler weather always brings a revival in home baking... (2) a well- EE staged Cake-Baking Week increases sales not only on one or two grocery items, but on the more-than-100 cake ingredients carried in most stores .. . (3) because fea- turing cake baking encourages women to buy everything they need right on the spot, instead of shopping around. These executives wete definite on how to capitalize on a Cake-Baking Week. The window and interior dis- plays illustrated are the ones prescribed. They said they’d use plenty of display ee BAKE A MILLION DOLLAR CAKE / “We'd put in a window trim including every item for baking,’ we were told. “And for our central feature we’d select the best known—most frequently used cake ingredients ...Swans Down Cake Flour, Calumet Baking Powder, eggs, shortening, Baker’s Coconut, flavoring extracts, Baker’s Chocolate...” Rs. CHOCOLATE C. H. Gager C. G. Mortimer “Our interior table display would team up with the window ... feature the same popular ingredients ... give us a double ” whack at the customer’s cake dollars. material—the most attractive they could lay their hands on. They’d advertise— use handbills and newspaper ads... as much as they could afford “And remember this,” they said, ‘the General Foods salesman can really help put over a Cake-Baking Week. He can supply cake ingredient display material. He has plenly of sound, effective sell- ing ideas. He'll help put in displays and prepare advertising.” ‘Ask the General Foods Salesman” This is one in a series of advertisements in which General Foods points out some timely sales opportunity and tells how grocers can make it pay fhietinnee - am} ce Oia ccc neem tn cetera 5 AG EI Ammen ‘pats aan ne / NR IZ ad FSSA SGA) «th pC ho ZN Fifty-second Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 7, 1934 Number 2668 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, _ ftom its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself, DEVOTED TO the best interests of business men. SUBSCRIPTION RATESareas follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent: each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879, JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. the Tradesman Company, Under NRA Conditions Printed by THE OLD, OLD STORY Chains Absorb Half the Business in the Thumb Yale is a fine country town of 1,400, located on M 19, in the North part of St. Clair county. There is a large wool- en mill here which gives work to 300 people, producing fabric for upholster- ing autos. Some years ago it produced high grade woolens for clothing. A branch plant of W. R. Roach & Co. gives employment to many through the canning season. Merchants here re- port trade a little better than last year, but not yet to where a reasonable profit can be realized. All are agreed that outside chain stores located here send away so much of the profit on trade it affects every home merchant. Like most other towns, it needs a live organization of the home business folks, including doctors, lawyers, den- tists, school teachers and other leading citizens. If a town is good enough to live in and to call home, it is good enough to fight for, that it may have a return of better times. Other towns in Michigan have been saved from chain store robbers, through the co-operation of its people. It can be done here. Among the lead- ing merchants are Taylor & Beadle, Donald T. Minnie, both of whom have high grade food stores equal to to the best. H. A. Williams carries a large stock of dry goods, shoes and furnish- ings. With local manufacturing and a large territory of good farms around it, prosperity of former days can be largely restored here if the home people will awaken to their opportunities. Emmett is a fine country village in the central part of St. Clair county on M 21. It has several stores and a good elevator, which provides a market for the farmers. An outstanding feature of the village is the large Catholic church and its parochial school, both ministers, of which would be a credit to any city. Among the merchants here is J. Downs, who carries a general stock of merchandise, and who has long been a constant reader of the Tradesman. F, Brogan Sons hand out the mail at the postoffice in a large general store. Both of these good merchants are stu- dents of economic conditions and they agree that when the people get their eyes Open to what monopoly is doing to continue close time, they will desert the greedy chain stores and do their trading at home, so as to keep more money in the community. Port Huron is a splendid industrial city of 35,000, located at the Southern point of Lake Huron, on the St. Clair river. Here are located factories making agricultural machinery, auto parts, chemicals, oils, cement, paper, textiles, stone and clay products, railway cars, tools, etc. This city was first settled in 1857 and the population nearly doubled from 1910 to 1934. Being lo- cated upon the proposed great inland waterway, it is, no doubt, destined for greater growth and expansion when general business conditions return to normal, Like other progressive cities, the giant chain store monopolies found a great opening, so all have established branch stores here. Seeing the people crowding into the stores of the outside chain corporation, two local firms here have opened gradually a considerable number of stores, and one of them has also a large store truck loaded with food products, which makes a circuit of the suburban districts in a house to house canvass. This further aggravates the position of the established mer- chants in residential districts. Mer- chants here report trade about the same as a year ago, taking into con- sideration the advance in market prices. Enquiry among general lines of busi- ness shows an estimate of 50 to 75 per cent. of the trade here goes to the chain stores, the outside chains getting most of it. What this city needs is an organization of its citizens to protect the home interests against the inroads of the big chain corporations. These outside pirates get a big part of the trade coming here, and every dollar of profit on this trade is taken away and sent outside the state. It is this con- stant drainage that has weakened this state so it is difficult to pay the cost of Government and maintain our public schools. The time is not distant when the people of towns and cities will awaken and see the loss that comes in patronizing these giant monopolies and helping them to pile up further billions of dollars. Home people have it in their power to drive them out by going to the home merchant for their needs. If Port Huron citizens will do this, they can soon restore normal bus- iness conditions. Lapeer is a good city and is the county seat of Lapeer county. The quaint colonial courthouse, located in the business district, shows the city was founded early in the history of the state. There is a wood-products plant here, which supplies many with em- ployment when times are normal. It is now operating on short schedule. Ow- ing to the scarcity of cash here, the merchants issued bills or script, in vari- ous denominations. The plan was to redeem the script with stamps, which each merchant was supplied by the secretary of the Chamber of Com- merce, upon payment for stamps with cash, Each merchant accepting the script was supposed to attach a stamp, before passing it on to another. As the script filled a need and circulated freely, many neglected placing on the stamps, so now the matter of redemp- tion is in question, as many merchants carry considerable script as currency. It is the opinion of some merchants that in the windup of the use of this mediuf of exchange, some will be left “holding the bag.’ It is a shame that the U. S. Government ever let the con- trol of money get into the hands of the “money changers,” who always profit by making money scarce. It is high time the Government took over the money system and operated it as the Constitution says it should. If this was done, business would not need to resort to a system, of its own, as the early indians did when they used clam shell or wampum for cash. I was told the local Chamber of Commerce is officer- ed by chain store managers, and those whom they represent have no interest in the city but what they can get out of it. What is needed here is a re-or- ganization of this body, making it 100 per cent. loyal to the home city. Out- side chain corporations take away the profit on trade and this is why local merchants fare poorly, as well as all other citizens. Lapeer citizens should buy at home from its own merchants. This would keep the profits on trade here and times would return to normal. Owosso is a splendid city built by its industrial and farming interests. Like other cities, it has seen better days, but the prolonged business de- pression and the invasion of monopo- lies into its retail trade have retarded its growth, as elsewhere. Its furniture factories are operating part time, also other factories. Trade is reported about the same as a year ago. A trade survey among the merchants shows that 50 per cent. of the trade centering here goes to the outside chain stores. This leaves only one-half of the local trade going to home merchants.. As long as this condition continues, there prob- ably will not be another new business block built: for wherever the greedy chain corporations go, you will find many empty stores. Chain store monopolies do not build up cities, but they do impoverish them. The prop- erty owner who leases his store build- ing to an outside chain store is helping to destroy the value of any other prop- erty he may have. It is this constant sapping of profits on trade that has destroyed the market for all kinds of city, town and farm property. This beautiful worth fighting for and a organization of home business interests could do much to regain the fifty per cent. of trade profits now going to the big financial centers, never to return. Neither the Democrat nor the Republican party can bring a return of good times unless they take the side of the people and enforce the anti-trust laws. ity is strong However, the people of a community have it in their power to drive out these invaders by refusing to buy from them. St. Johns, the county seat of Clinton county, is a busy trading center. At one time there were large factories here that gave employment to many people. This city was noted for its wealth and the prosperity of its mer- chants and citizens. Some of the busi- ness firms here were founded many decades ago. One prominent merchant said his grandfather founded the busi- ness, in which he is now engaged, ninety years ago. He stated this busi- ness until in recent years, when changed conditions have made the business unprofitable, so it has been operated at a loss for some- time. He said he had considered clos- ing up: but the mater of family pride in the business, and the fact he did not wish to throw old-time employes out of a livelihood, had prompted the contin- uance of the business. He agreed, as other merchants of the city, that the drain of profits taken from the city by the outside chain corporations had re- moved the possibilities of home mer- chants making a profit in trade. What is true here is true in many other citiés, where the giant monopolies are bring- ing impoverishment. Was prosperous This city needs a campaign for community loyalty. Such an educational movement would show the people that the profit on trade is the vital life blood of home prosperity. It is a fundamental prin- ciple of economic law that every com- munity needs the profits on its own trade if it is to remain in a healthful business condition. E. B. Stebbins. —_+-2 These experts who declare that American life is moving in cycles are just adopting a more comforting way of saying we are running around in circles. —_>+>___ True religion is the life we live, not the creed we profess, and some -day will be recognized by quality and quantity, and not by brand. seknanginae je ies insenatencanhgbitetlishobelingypant tiie perip as dig dct Lines of Interest to Grand Rapids Council We will conclude our trip through Greenfield Village in this issue. How- ever descriptive we may be there will still remain much to be told to cover the significance of the project to the public. ‘Most of the buildings we will men- tion are historical structures from our own state and from Eastern points. It is natural to suppose that most of our national history originated in tae East where first the Pilgrims set foot on American soil. We will first visit the Waterford country store. This frame structure was erected in 1854 and was the prin- ciple store in Waterford, Michigan, till its removal to the historical village. Its interior presents the original counters, old equipment and stock of stores of that period. In browsing around one will find the old cracker, sugar and flour barrels, notions, hardware, to- ‘bacco, pipes and confectionery of the early days. Hanging from the joists are oxen yokes, sap buckets, lanterns, etc. Some of the hardware would stump our crack hardware salesmen for a name. The derbies, bonnets, hoops, red flannel and woolen mittens are in evidence. In fact all that is missing is the spit and whittle club that used to gather around the dutch- bellied stove in the rear. We will now step into the Green- field Village Post Office. This small building was erected in 1803 at Phoe- nix, Connecticut, and served many years as its post office. Post cards may be secured here and mailed with the Greenfield Village post mark. An old fashioned pharmacy occupies one end of the building. One may observe the apothecary apparatus and the hand- wrought nails, the hand made shut- ters and laths used in the construction of the building. The Village black- smith shop is a stone building such as housed the pioneer smithy. Tools of the period are in their place and in One corner is a rack such as was used in holding oxen while being shod. Such type shoes may be seen lying near the rack. Years ago one was required to pay toll for the use of the highways. At certain intervals one would find a house by the roadside and from this house a set of gates were controlled to block the highway until the proper amount of toll had been collected. Such a house has been brought from East Haverhill, Mass. It was erected in 1828. It contains a shoe shop which the owner operated during his spare time. On the side of the building is posted the list of tolls. The Currier shoe shop dates back fifty years and was brought from New- ton, New Hampshire. It is in this shop that Mr. ford has his shoes made. The operator also makes and repairs shoes for the residents of the village. Hard by these historical buildings STEEDS YSU a MICHIGAN TRADESMAN stands an old time cooper shop. It was erected in Kingston, New Hampshire in 1785 and contains all the old type tools that were used in the manufac- ture of barrels in that century. We could not have an old fashioned village without having some place to take tin types of those who wished to perpet- uate their identity. We are now in such a place. It is equipped with prim- itive photographic equipment among which is a genuine daguerreotype camera. We may have our tin types made for a small fee. The first power silk mill in the United States was erected in 1810 at Hank’s Hill, Mansfield, Connecticut. It has found a setting in the Village among its many historical neighbors. One may observe the production of silk thread from a cocoon. A carding mill which was erected about a cent- ury ago near Plymouth, Michigan, con- tains such equipment as was used to card wool brought in by farmers from far and near. You may see how the equipment was used to weave cloth. It is necessary to have meal and flour so an old stone mill stands ready to serve us. It was erected near Monroe, Michigan in 1832. The old stone burrs and much of the original equipment are intact. Two old type saw mills have been erected in the Village to keep before the visitors the fact that Mich- igan was at one time the queen of lumber producing states. In our quest for things historical we must not overlook the little stone building in which Henry fashioned and assembled his first automobile. It con- tains many of the original tools with which the inventor worked. As a part to the various memorials to Mr. Edison is the Smith Creek de- pot which was erected in 1858 not far from Port Huron. It was at this de- pot that Mr. Edison was set off a train by an irate conductor after Edison had set fire to the contents of the baggage car. He was experimenting with chem- icals when an accident happened and started the fire. Edison was fifteen years of age and was a news butcher on the Grand Trunk when the incident happened. We will now visit some of the old homesteads that stand as stately as when in their youth. The Gardner home of a century ago was secured from the Scotch Settlement where the Village school came from. It is of frame construction. A typical old log house of the story and a half type stands as a monument to the pioneer days of Michigan. It is built of square hewed logs. It is furnished as in the early days, and at the rear is an out- door oven and an upright hollow log used for smoking meat. A structure known as_ Secretary House was constructed in 1751 on Meeting House Hill, Exeter, New Hampshire. In 1786 it became the resi- dence of Joseph Pearson, the first Sec- retary of State for New Hampshire, hence its name. We will now note a Swiss jeweler’s chalet. This home is of the type the watchmakers in the Jura Mountains of Switzerland used and is the combined dwelling-shop. Our interest is next POET EEE centered in the Cotswold Cottage group. These buildings were brought by boat and train to the Village and reconstructed as they were found in the Cotswold Hills of England. They are about 250 years old. They are fur- nished throughout with furniture of the 16th century. Leather pitchers, or jugs, very rare wooden. trenchers, a Bible chest and several valuable books of that period are included. The construc- tion is of lime stone slabs, the walls being about two feet thick. The roof is constructed of stone slabs supported by heavy oak timbers. Huge fire places furnish the means for heat and cooking. We will now visit the last of the buildings on our trip and here inspect jewelry of the early centuries, exqui- site examples of the watch and clock makers art, and furniture that is truly artistic for a shop. The building stood as a landmark for years on Cheapside, London, England. A facade above the first story and directly above the en- trance contains the giant effigies of Gog, Magog, Father Time and an angel. Co-ordinating with the clock in the tower, these figures strike upon bells and chimes when the clock reaches the hour, the half and the quar- ters. The clock has chimed the time for us to leave the Village. We step into a bus.which takes us by an old fashioned livery barn and to the en- trance lodge where we started our journey. We have lived in the past and acted our parts in a realistic play and are now ready to emerge once again into the busy industrial world. Nearby is the Dearborn airport where giant planes roar as they take off for distant ports and in the distance we see one of them winging its way homeward loaded with express, mail and pas- sengers. Before us is busy Oakland Boulevard where a constant stream of modern vehicles rush madly to and fro apparently unconscious of and ignoring the historical Village where the clocks of time are turned back to the past centuries. We are used to the con- stant changes so we step into the whirling traffic and are borne out upon the stream of present day industrial- ism and social activities with only a memory of the sleepy and unique vil- lage which in time will attract people from all over the world. “Say, waiter, this coffee is nothing but mud.” “Yes, certainly it is. It was ground this morning.” ‘Grand Rapids council held its meet- ing Saturday evening, November 3. In- clement weather seemed to have damp- ened the ardor of many but what the meeting lacked in quantity it made up in quality. All the officers were pres- ent except Conductor Frank Holman. A valid excuse was tendered for his first absence of the year. Many important issues were discus- sed and committee reports were quite interesting. A. J. Feldhaus gave a re- port on the activities of the Legislative Committee and convinced the members that the committee had an able chair- man and that he was functioning in the highest degree. Among the communi- cations read was a letter from the Grand Counselor stressing upon the Toy. ” q November 7, 193: fact that every council should put on the ritualistic work in an impressiy; manner if a good attendance was ex- pected. Due to Thanksgiving coming s close to the December meeting it wa voted to hold the December meetins on the fifteenth or third Saturday in stead of the first. The Ladies Auxiliary will serve a supper at six o'clock on this meeting date and expect to turn over the proceeds to the Widows and Orphan Fund. It is planned to make this supper into a Xmas party as it will be only ten days until the visit of St. Nick. Past Counselors will have charge of the meeting that evening. Those who will take charge of the vari- ous offices at this time are as follows: L. V. Pilkington, Senior Counselor; R. E. Groom, Junior Counselor; L, L. Lozier, Past Senior Counselor; H. R. Bradfield, Secretary-Treasurer; H. Fred DeGraff, Conductor; R. W. Ben:- ley, Page; B. C. Saxton, Sentinel, and Gilbert H. Moore, Chaplin. Following the close of the meeting, the Ladies Auxiliary served a luncheon of sandwiches, doughnuts and coffee. Young Man: “Will you marry me?” Heiress: ‘No, I’m afraid not.” Young Man: “Oh, come on, be a support.” The Ladies Auxiliary held their No- vember meeting in the parlors of the Moose Temple Saturday evening, Nov. 3. During the business meeting Mrs. T. F. Westfeldt was elected to fill the unexpired term of President to succeed Mrs. Paul Schmidt who has gone to Carrollton, Mo., to spend the winter. The office of Secretary which was held by Mrs. Westfeldt was de- clared vacant and Mrs. A. J. Feldhaus was elected to that office. Following the meeting the ladies played bridge until the men had closed their meeting. Mrs. R. E. Groom captured first price at bridge. Their next meeting will be held Dec. 15. Charlie Ghysels has nailed another feather to his crown by going out and capturing first prize in a mid-season contest conducted by his house. Prizes were offered by the Salada Tea Co. to the salesmen who would get the most advertising tie-ups with the dealers during a given time, This prize win- ning stunt is not an uncommon occur- ance with Charlie, as he has turned the trick on several different occasions. Some day he may find himself given a handicap so that someone else may get a look-in. H. F. DeGraff reports that great preparations are going forward for the January furniture show. Several new lines will be shown locally which have always shown in Chicago. A casual check-up shows that several lines in the past have abandoned that market and have located here because of the quality furniture shown. Grand Rapids has always been known as a quality mar- ket and lines which are known as qual- ity lines are gradually centering where quality is the known factor. Counselor George V. McConnell reached another mile stone in. life's journey last week, Although he may be considered as toting around a ripe old age, he is still on the sunny side November 7, 1934 of physical condition. We are not alone in our conjecture that “One Round Hogan” might have a tough time in handling George in a rough and tumble. We extend our congrat- ulations and wish him many happy re- turns of the day. Joe C. Reynolds, who retired sev- eral years ago from business, has again entered the commercial field. He has purchased his old hardware stand in Concord which has been conducted by J. Kenyon & Son. Mr. Reynolds is having the place overhauled and new fixtures added. He has faith in his community and is determined to show the skeptics there is success where- ever hard work and good judgment mingle in any venture. We extend our best wishes for the success of Mr. Rey- nolds in his late venture. Among well known and progressive firms who propser in the smaller cen- ters is the firm of Latty & Sharkey of Bellevue. This firm has prospered dur- ing the past several years despite the calamity howl of depression, Twenty- five years ago Frank Latty opened a small garage in Bellevue and from this small beginning has developed a busi- ness that is comparable to any of its kind in Southern Michigan. The busi- ness is housed in a modern building of large dimensions and a complete serv- ice for the automobile owner has been installed. A few years ago Mr. Latty took in a Mr. Sharkey as partner and they have been a successful business team. In the face of all the howls one hears about hard times these enter- prising merchants have had faith in the future and are to-day operating a hardware store in St. Louis, near Alma, and a general store in Assyria which ‘s ten miles from Bellevue. Their busi- ness acumen and their indomitable faith in their future has led them on- ward to face odds that have been de- feated by success. If more men of this type were in business to-day we would have less to how! about and certainly the community in which they lived would be better for having them. Word has been received that John S. Emery, a charter member and a Past Counselor of Grand Rapids Coun- cil, died at his home in Seattle, Wash- ington, Oct. 7. Mr. Emory moved West several years ago. He leaves a widow to mourn his loss. Grand Counselor Allen F. Rockwell visited Auto City Council in Lansing Saturday evening. A Bohemian sup- per was served after which the coun- cil went into session and the ladies played bridge. Grand Counselor Rock- well is quite pleased with the pros- pects at’ Auto City Council has and predicts that the Council will have to be reckoned with when they get their degree team organized. There is some very promising material in the official line up and their enthusiasm is bound to bring desirable results. Grand Rap- ids council extends best wishes to Auto City Council for the fulfillment of our Grand Counselor’s prediction. Mrs. Rockwell accompanied her husband to Lansing. Frank Garland has accepted a posi- tion with the Woodhouse Co. and will call on city trade for them, MICHIGAN Harold O. Blazer, of 315 Griggs street, is recovering from an injury to his left leg. He was splitting some green wood and a piece of steel from a hatchet pierced the flesh of his leg. We all know that Harold is equally as truthful as Washington was, yet we doubt his ability to handle a hatchet as efficiently as the Father of our country. William K. Wilson who was injured some time ago has recovered and has received his claim for lost time. Traverse Daniel, of 817 Merritt street, suffered a painful accident to his right hand from a severe glass cut. It required several stitches to close the wound. He will be incapacitated for several days. Byron S. Davenport, of 811 Fair- mount, one of the veteran grocery salesmen of the city, is confined to his home on account of illness. Council members wish him a speedy recovery. Jim Vander Veen, who has been confined to his home at 61 Griggs street, is improving and will soon be out and around again. Henry Herrendeen, a former mem- ber, is confined to his home as a result of a stroke. He can receive visitors and will be glad to see any of his old friends who may wish to call. Word has been received that Frank- lin Pierce is in poor health at his home in Hollywood, Calif. Mr. Pierce was a Past Counselor of our local Council and was a veteran employe of the Standard Oil Company when he re- tired several years ago. Our best wish- es go out to Mr. Pierce for a speedy recovery. Drive safely. Don’t have any regrets due to careless driving. Notgniklip. —__ + Relaxing the Curb on Production While little is known thus far regarding the reform legislation which the administration will pro- pose to the new Congress, indica- tions are that there will be no new curbs on production, but rather a relaxation of existing restric- tions. The administration has realized that a larger volume of production is necessary for recovery. In this view, it will be supported not only by business men generally, but also by organized labor and many spokesmen for the farmers. The removal of production cur- tailment measures in industry and agriculture will be a slow process, likely to involve much log-rolling between groups having vested in- terests in various existing curtail- ment schemes. The genetal rec- ognition that more goods must be produced if recovery is to be at- tained, nevertheless, improves the prospects for a gradual reversal of the restrictive policies thus far adopted by the administration. —_++>——_ Plant Modernization Prospects The decline in industrial net profits registered in the third quarter need not, necessarily de- ter plant modernization activities, where concerns have either the funds or the credit to finance such TRADESMAN projects, industrial engineers con- tend. On the contrary, if sales volume is sustained, smaller net profits will stimulate redesigning of man- ufacturing and distributive facili- tes along modern lines, it is claimed. Modern machinery and modern straight line production methods will, in many instances, help to turn a large but now un- profitable volume of business into a profitable one, it is said. The chief obstacle to plant modernization, in addition to fi- nancial difficulties, is a volume of business too small or too uncer- tain to warrant the investment of new capital. If the volume is sufh- cient and not subject to excessive 3 fluctuations, modernization will in most instances, prove an effective method to raise profit margins, engineers believe. —__¢os___ Federal Orders Help Textiles Manv mills in the textile industry would be operating at a much lower volume if it were not for the Govern- ment orders that have been placed in the last few months. In the cotton field, producers of denims, sheetings and other goods are busy on large con- tracts, while several woolen mills are starting on government requirements. Even burlaps have begun to benefit from government activity, inasmuch as Federal orders for potato bags have developed in large quantity. HARD CANDIES Leader Mixed Christmas Mixed Cut Rock Marigold 100% Plastic Filled Primrose 50% Plastic Flled National Candy Co., Inc. DPirams CANDIES FOR CHRISTMAS Order From Your Jobber PUTNAM FACTORY Grand Rapids, Mich. CHOCOLATES, CREAMS AND SPECIALTIES Paris Creams Small Crystal Creams Fancy Mixed Champion Choc. Drops Wintergreen Berries Quicker-acting .. . and rundown condition. STANDARD Today’s BIG NEWS FLEISCHMANN’S XR YEAST more vigorous . . t healthful. Contains newly discovered yeast “strain” or variety and supplies vitamins A, B, D and G. Quickly corrects constipation and those mal-conditions that may come from this ailment, such as indigestion, frequent headaches The greatest health advertising campaign in American history is now featuring the new Fleischmann’s XR_ Yeast from coast to coast in newspapers, magazines and by radio. A great demand is being created. Get in line. Try R Fleischmann’s XR Yeast. Recommend it. Push it. y It’s an item that builds up sales volume. CODE A Product of BRANDS INCORPORATED . more effective . . . more AARNE i pat va tecwiiny os dissent. a er ctr area nee pecercmae eons ie 4 MOVEMENTS OF MERCHANTS. Howard City—J. H. Perilot has closed Hotel Golden and is now located in Chicago. Kalamazoo—The Sunset Dairy Co. has engaged in business at 723 North Burdick street. Detroit—The Westinghouse Elec- tric Supply Co., has changed its name to Wemco, Inc. Bay City—Reuben Adelman has been named credit manager for the Bay City Milling Co. Ironwood—The Northern Logging Co. has increased its capital stock from $1,350,000 to $1,459,500. Plainwell—Paul Murray has erected an addition to his meat packing plant just South of Plainwell. Detroit—Elias Epps & Co., Inc, 6527 Gratiot avenue, has changed its name to Epps-Peabody & Co. Petoskey—The Petoskey House- furnishing Co. is liquidating its $45,000 stock by sale at public auction. Jackson—The Melling Oil & Gas Co., 320 Rogers Bldg., has increased its capital stock from $2,500 to $50,000. Fife Lake—James Pepper succeeds William O. Garrett in the grocery, restaurant and filling station business. Detroit—A. B. Siegfreid as been ap- pointed district sales manager of the Premier Pabst Sales Corporation, De- troit. Midland—Jack Lehr, proprietor of the Main street market, purchased the People’s cash market from Rose & Vail. ‘Mackinaw City—Jay Moore has en- gaged in the meat business in the build- ing formerly occupied by the Peppler store. Detroit—Henry F. Rowse & Sons, Inc., jobber of building materials, has decreased its capital stock from $50,000 to $5,000. : Grand Rapids—H. T. Pell has open- ed a Red and White store at 1151 Gid- dings avenue. Lee & Cady furnished the stock. Detroit—The Commercial Mining Co., 7201 West Fort street, has de- creased its capital stock from $750,000 to $350,000. Kalamazoo—The Celery City Lum- ber Co., 711 Ransom street, has de- creased its capital stock from $60,000 to $30,000. St. Clair—The Diamond Crystal Salt Co., has completed plans for construc- tion of two additional factory units at its local plant. Flint—The Dailey Brewing Co., 1521 St. John street, has changed its cap- italization from $490,000 to 490,000 shares no par value. Kalamazoo—Clint Castor has open- ed an orange, lemon and grapefruit store next door to the Home Savings bank, West Michigan avenue. Detroit—The Van Dyke-Grinnell Public Market, Inc., cor. Van Dyke and Grinnell streets, has increased its capital stock from $4,000 to $20,000. Fountain—Lloyd Stewart has re- moved his grocery stock from the Loken building to the remodeled and newly redecorated Fabbiano building. Detroit—Steiner Markets, Inc., 1005 Farmer avenue, dealer in meats, gro- ceries, etc., has been incorporated with Si saat eae ae MICHIGAN a capital stock of $20,000, all paid in. ‘Detroit—The Detroit Lead Pipe Works, Inc., 14471 Livernois avenue, has increased its capital stock from 500 shares no par value to 1,000 shares at $10 each. Detroit—Marshall Lemke, Inc., deal- er in candies and coin controlled vend- ing machines, 2947 Woodward avenue, has been capitalized at $5,000, all paid in. Lansing—Jake Weinzierl, proprietor of Jake’s market on North Washington avenue, has added a complete line of groceries and canned goods to his meat department. Detroit—The McBrearty & Barnes Co., 1526 Third street, plumbing, has been incorporated with a capital stock of 4 shares at $500 a share, $1,000 be- ing paid in. Quincy—Deo Day, of Hillsdale, has leased the Houghton building and is remodeling it preparatory to opening a modern bakery as soon as the work is completed. Detroit—The Grand Beverage Dis- tributors, Inc., 140 12th street, distrib- utors of beverages, has been incorpor- ated with a capital stock of $5,000, $1,000 paid in. Harbor Springs—Guy Cotanche has engaged in business on State street under the style of the Sanitary Cream Station. It is a sub-station of the Northern Creamery Co. Detroit—Mac’s Cut Rate Drug Co., Madison Theatre Bldg., has been in- corporated to conduct a retail drug business with a capital stock off $50.- 000, $1,000 being paid in. Montague—The Farmers State bank of Montague, closed since the banking holiday of February, 1933, reopened for unrestricted business Nov. 3. It has a capitalization of $25,000. Detroit—The Mid-Western Distill- lery Products, Inc., 829 Fox Theatre Bldg., organized to manufacture and sell liquors and wines, has been cap- italized for $20,000, all paid in. Detroit—J.. M. Obero, Inc., 1203 Stanley avenue, has been incorporated to deal in and service refrigerating ma- chines with a capital stock of 1,000 shares at $5 a share, $5,000 being paid in. Calumet—Joseph Savini and John Kingstrom, proprietors of the City market, have dissolved their partner- ship. Mr. Kingstrom will continue the business, having purchased the inter- est of Mr. Savini. Shepherd—Howard Munson, who was in charge of the meat department of Kroger Store, at Alma, has resign- ed his position and purchased a mcat market here. Carl Bartz, of Owosso, has taken Mr. Munson’s piace at the Kroger Store. Traverse City—-M. Ostering & Sons, wholesale produce dealers, have estab- lished their headquarters and main warehouse here. The headquarters were formerly located at Grandville, and the company will maintain that location as a branch. Kalamazoo—The Armintrout Mar- kets has opened its enlarged store at 534-538 Portage street. The store has been occupied by Armintrout’s for 14 years. 2,000 additional feet of floor TRADESMAN space has been added and also diversi- fied lines of merchandise. Detroit—The Mergraf Oil Refiner- ies, Inc., 3757 Bellevue avenue, lubri- cants, greases, chemicals, etc., has been incorporated with a capital stock of 50,000 shares of A stock at $1 a share and 200,000 shares of B at $1 a share, of which $96,000 has been paid in. Coldwater—The Coldwater Co-op- erative Co. has completed the build- ing of its modern grain elevator at a cost of $15,000. It has nine grain bins with a capacity of 16,000 bushels with towers 40 feet high. The elevator re- places the one destroyed by fire last April. Lansing—The Country Store, 2700 East Michigan avenue, dealer in gro- ceries, meats, farm produce, eggs, hides and wood, maintains a free evening de- livery service to both Lansing and East Lansing on all orders amounting to more than $1 and coming in before 7 p: m.- Menominee — Extensive ments have been made in the Faik hotel, formerly the Nerbun, 2314 Broadway. A modern brick veneer front has been installed and the tavern and tap rooms enlarged. The entire interior of the house has been redec- orated, new booths, tables, chairs and fixtures added. improve- Yale—Construction has started on a one-story steel and brick addition to the Yale Woolen Mills, a fifty-three- year-old concern. The building will be 120 feet wide and 205 feet long and will house 20 new looms. The capacity of the plant is 4,000 yards of cloth a day and most of the output is contracted for by Detroit automobile builders. Pontiac—Hocking & Gillies Shoe Stores, operated by Richard Hocking and John Gillies, with head-quarters in Detroit, have just opened their fourth store, This is a leased depart- ment in the Bob and Betty. Shoppe, 37 North Saginaw street, carrying noth- ing ‘but juvenile shoes. The entire store, 25 by 160 feet, carries nothing but juvenile apparel, making it one of the unique stores in the state. Muskegon Heights—The Liquidat- ing Sales Co., which conducts a store on West Webster avenue, near Pine street and another on Terrace street near Webster avenue, has opened a third store on Peck street, at Hackley lace, where three store rooms have been combined into a single store by connecting archways. A complete stock of clothing for men and women, paints, varnishes, linoleums and other Iines have Leen installed, Kalamo—frank Hanes is making many improvements in his general store building. The gasoline pumps have been moved directly in front of the store and a roof built over them, making a modern drive-in station. A large addition has been built on the North of the store which is used as an electrical auto repairing and battery service station. Mr. Hanes also opened a store in the Sander building, where he carries a stock of auto parts, used furniture, etc. Muskegon—Mrs. Leon Loeb, wife of the prominent Muskegon business man who disappeared a week ago yesterday, November 7, 193: will leave Muskegon soon for Tulsa Okla., the home of her brother, Ma Kahn, who came to Muskegon |a- Thursday to be with his sister. Dp; Isidor Loeb, brother of the missin man and a professor in St. Louis un versity, St. Louis, Mo., left Saturda night after making a brief stateme: declaring no information regarding hi brother had been obtained since hi mysterious disappearance. He was las: seen, in the smoking compartment o: a pullman car destined for Chicag: where he was to have met his wif and daughter at a hotel Sunday morn- ing,, Oct. 28. Dr. Loeb has since di- rected a private search for his brother making no official report to public officials. Manufacturing Matters Detroit—The Birdseye Corporation, 2440 John R. street, has been incor- porated to manufacture and sell device for producing gaseous fuel, with a cap- ital stock of $10,000, all paid in. Jackson—The entire equipment oi the former Willeray Candy Co., here, has been purchased by the Westerfield Candy Manufacturing Co., which has moved its main plant here from De- troit. Detroit—Protection Products Manu- facturing Co., 503 New Center Bldg., has been organized to manufacture and deal in waterproofing and other pre- servatives, with a capital stock of $20,000, all paid in. Detroit—The Industrial Sand & Ma- terial Co., 512 Dime Bank Bldg., man- ufacturer and dealer in timber and timber products, has been incorporated with a capital stock of $25,000, $10,000 of which has been paid in. Lansing—The George Weston Bis- cuit Co., 1400 Capital Tower Bldg., has been incorporated to manufacture baked goods, own and conduct plants, with a capital stock of 10,000 shares at $25 a share, $1,000 being paid in. Detroit—The Unitor Corporation, 501 Owen Bldg., manufacturer and dealer in goods and wares, etc., has been incorporated with a capital stock of 1,500,000 shares no par value and $1,500,000 common, of which $197,500 has been paid in. —___- + Canned Foods Grading Situation A lull in the canned food labeling situation is reported. Administrator Riley is awaiting further reports from his advisers in the wholesale field be- fore continuing with his efforts to clamp a set of unworkable label regu- lations on the industry. Meanwhile, the major part of the field, canner, wholesaler, retailer, is assembling more evidence against the A, B, C grading scheme. If the consumers are truly informed they will surely give their support this time to the champions of descriptive labels or some similar system of con- sumer protection. ——_» Fence Around the World The paint consumed annually in the United States would cover a fence that was 500 feet high and long enough to encircle the globe. —_2+.>—____ Be your own severest boss. a tae ea ee November 7, 1934 MICHIGAN TRADESMAN Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 5.20 and beet sugar at 4.95. Tea—The week has been marked by a substantial decline in Java teas in primary markets, due to exchange con- ditions. China teas, particularly Shang- hais, Pingsueys and Congous are also lower. Ceylons and Indias on the con- trary have shown firmness in primary markets. In this country prices show no particular change. Demand is quiet. Consumptive demand for tea is ordi- nary. Coffee—The market for future Rio and Santos coffee, green and in a large way, began the week with a little ex- hibition of strength, but later this was entirely lost and prices took a slump. Actual Rio and Santos have been dull and weak. The only people coming in- to the market for actual Rio and San- tos, green and in a large way, are those who need it. Mild grades are perhaps a shade lower for the week. The job- bing market for roasted coffee so far shows no general change, but it will if the weakness in green continues. Con- sumptive demand for coffee is good. Canned Fruit—Fruits show no par- ticular change for the week. Florida grapefruit is unchanged since the last report. California fruits unchanged and quiet. Canned Vegetables — The pack of sweet corn in this country for the 1934 season is put at 11,267,897 of No. 2s standard cases or 11,119,140 actual cases. This is the third short pack in succession, that of last year being 10, 192,730 cases and in 1932, the smallest pack in post war years was placed at 9,357,642 cases. These three lean years followed the record pack of 19,414,667 cases put up in 1931. The statistics on the corn pack this year are interesting further because of the quarterly statis- tics announced late last week. These statistics showed that distributors were holding 29 per cent. less corn on Oct. 1 this year than on Oct. 1 last year. On Oct. 1 this year their holdings were 944,545 cases, as against 1,322,753 cases on October 1, 1933. Moreover, stocks of canned corn in packer’s hands on Oct. 1, this year, were 28 per cent. lighter than on Oct. 1, 1933, which was another small pack year. On Oct. 1, this year, packers were holding 4,855,- 456 cases, as against 6,737,598 cases on Oct. 1, 1933. These facts seem to indi- cate the reason why corn is so strong- ly held. Distributors are covered less on corn than on any other item among the major vegetables. In fact, their inventories on peas and tomatoes are above those of a year ago, while their corn supplies are off almost one third of what they were a year ago. So it looks as though corn would be the first to show activity after the present dull season passes. Canned sauerkraut con- tinues to be in pretty unsettled shape. New York State packers have been running into some stiff price compe- tition from other points and State kraut has declined to 80c, factory, for fancy No. 2%s. Even at this low price, it is much higher than some of the prices heard in the trade. Canned Fish—Canned salmon con- tinues quiet for shipment. The Alaska grades of salmon have been something of a disappointment here, but would be quiet at this season of the year in any event. The trouble with salmon seems to be the bad trade psychology which the record pack of the past season de- veloped. Dried Fruits—The dried fruit market showed some few changes (in fruits last week, but not many. One large seller is quoting 1933 Santa Claras, 50s at 6%c and 90s-100s at 4%4c. Dalmatian cherries are off somewhat to 1034¢ and the lower grades of dried peaches are fractionally higher, The shortage in imported figs is shown by sell outs in Smyrna six-crown layers and_nine- crown Umbrella layers. The latest list to reach the trade also shows a large seller cleaned up on pitted Hallowee dates and no Calimyrna cartons are quoted. Carton Adriatics are held at $1.55 by jobbers and bulk fancy white Adriatics at 10c a pound, unchanged. Fancy black Mission figs are quoted at 1034c and extra fancy at 1234 c. Hal- lowee dates are listed at 534c in seven- ty-pound boxes and 3c in halves. Un- pitted Sairs, for which there was less than the expected demand this season so far, are quoted at 434c and pitted Sairs are unchanged at 7%c. There is little or no change in other items. Apricots are being well maintained here at present levels, and prices on the Coast have shown only a slightest easiness in the top grades. First hands are holding all the available supply for shipment, growers being cleaned up. Packers feel that when the expected buying of apricots develops in January their present holding will prove justi- fied. Raisins are generally unchanged and prunes a little firmer in California. Beans and Peas—The market for dried beans is stil! dull and weak, very unsatisfactory from the seller’s stand- point. The same can be said of dried peas. Cheese—Sellers are planning a spe- cial drive to move imported Roquefort cheese, and the price has been slashed 7c a pound in the last week. Imported Swiss cheese also is lower by 1c, with efforts being made to stimulate sales. In the meantime domestic cheeses are firm, with Muenster advancing. Amer- ican cheese has reacted favorably to the recent purchase of 5,009,009 pounds by the Government and bids are out for a similar amount. Nuts—The nut market was quite ac- tive last week, and supplies of some of the niits in the shell are getting in small volume, such as almonds and walnuts. There is also a definite short- age of imported and domestic filberts in the hull. Brazils are practically out of the way entirely. Demand is being sustained and exceeding earlier expec- tations, as buyers have apparently un- derestimated their needs. Some have blamed banks to some extent because of their inability to get credit to make larger commitments. Whatever the cause, the demand from packers keeps up on a rising price market. Shelled nuts have been fairly active, with wal- nuts and almonds from California go- ing out very well to the trade. Pecans are less active. Shelled Brazils have moved fairly well so far. Imported shelled nuts show little change from a week ago. Olive Oil—The market showed in- creased strength abroad in the closing days of last week, and Italian shippers announced their inability to sell oil for immediate shipment, stipulating De- cember as the earliest shipment time. Prices were strong and counter bids were being rejected. The amount of oil available for export before new crop is believed to be small. Business here has been fairly brisk and prices well maintained, Rice—The market was routine here last week. Business was being done in a small lot way, and there was no indi- cation of buyers coming in the market for deferred requirements. The situa- tion in the South is unchanged. Mar- ketwise, matter are pretty much the same, and the recent changes in the prices of rough rice and the lowering of the conversion charge have not had time yet to reflect themselves in dis- tributing centers. Increased importa- tions among millers, who are unable to meet this sort of competition in the cheaper grades of rice because of the higher production costs here, all of them definitely fixed by the Govern- ment. Salt Fish—Nothing has happend in mackerel or other salt fish since the last report. New American fat mack- erel is running good as to quality and prices are rather favorable. Demand is active. There will be no Irish fat mack- arel for this country as the pack was a failure. Norway mackarel are now in evidence in this country to some ex- tent. Syrup and Molasses — Sugar syrup continues jin good demand. Stocks closely held and prices firm. Compound syrup quiet with stocks rather heavy in holders’ hands. Prices unchanged. Fin- er grades of molasses are selling mod- erately at unchanged prices. —_+~+ + Review of the Produce Market Apples—Shiawasse, 90c; Greenings, 5c: No. 1 McIntosh, $1.50; Snow, $1.15; Northern Spys, $1 @ $1.50. Artichokes—$1 per doz. 2 o Avocados—$2.75 per case from Calif. Bananas—6c per tb. 3russels’ Sprouts—20c per qt. Butter—Creamery, 29'%c for cartons, and 29c for tubs. Cabbage—25c per bu. for white, 40c for red. Carrots—20c per doz. bunches or 50c per bu. Cauliflower—60c per fiat for home grown. Celery—20 @ 30c per dozen bunches. Celery Cabbage—35c per doz. . Cranberries—$2.75 per box of 25 lbs. Garlic—15c per Ib. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: @ Hie fronr farmer... $2.80 Light Red Kidney from farmer__ 4.40 Dark Red Kidney from farmer_- 6.00 Hieht Cranberry (22-22 = - = 4.65 Dark | Cranberry —_-- 3.65 Eggs — Jobbers pay 20c per lb. for all clean receipts. They sell as fol- lows: Large white, extra fancy---------- 37¢ Standard fancy select, cartons._--.32c 5 Medium: 222500 72 eka 31c Candled, large pullets.____._______ 30c Checks — (2 ee 28c Storage eggs are being offered as follows: XX April 2 26c MO April ees 24c Cheeks 2 ee 22c Grape Fruit—Florida, $3 for all sizes. Grapes—Tokays, $2 per box. Green Beans—Louisiana, $2.50 per hamper. : Green Onions—Chalots, 50c per doz. Green Peas—$4.50 per hamper for California and Washington. Green Peppers—40c per doz. for La. and Calif. Honey Dew Melons—$2.50 per case. Lemons—The price is as follows: 360 Sunkist oe $7.00 300 Sunkist. 20 7.50 360) Red Balle: 52050 ee 5.00 300 Red Ball ee 5.00 Lettuce — In good demand on the following basis: California, 4s and 5s, crate______ $3.25 Heat, out-door: 000) .04 Limes—25c per dozen. Onions—Home grown, 85c for yel- low and $1 for white. Oranges—Fancy Sunkist California Navels are now sold as follows: 7 ee $6.00 M6 6.00 M2 6.00 M6 6.00 We 6.00 OM 6.00 We 5.75 Red Ball, 50c per box less. Florida oranges are now in market in half box sacks, which are sold as follows: 200) 20 $2.25 216) ee ea 2.29 250 ose ee 2.25 288 ee 2.25 Parsley—25c per dozen. Pears—Kiefers, 50c@75c. Potatoes—Home grown, 30c per bu.; Idaho, $2.50 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Heavy Bowls!.22 220s 13c Bight Howls 92200.) 9c Ducks 20 ee 10c ‘Ruskeyo 202300 18c Geese | ae 8c Radishes—Hot house, 25c per doz. bunches. Spinach—40c per bushel for home grown. Squash — 50c per bu. for Red or Green Hubbard. Sweet Potatoes—Virginias, $2.75 per bbl. Tomatoes—Hot house, 90c for 7 Ib. basket. Turnips—20c per dozen, Veal Calves — Wilson & Company pay as follows: Bane@y eee 9c Good 225504000 2 8c Wax Beans—$2.50 per hamper for Louisiana, ——_+- We must put all our efforts to go back to Jesus, whose philosophy was not to worry about the world to come —that will take care of itself— but to beautify and improve the present world, MUTUAL INSURANCE (Fire ad Life) Some Hazards of the Home If you and I should some day decide to become firemen, and join a fire com- pany in any city, I would be willing to make a bet that the first time the fire company responded to a fire it would be in a home. Of course, don’t be too technical in holding me to this wager if the fire company is located in a strictly factory or business dis- trict, but taking the average location of a fire company in any community, I will still lay you the bet that sixty out of one hundred calls will be for fires in a home, and by a home I mean an individual residence, a duplex, a ter- race or an apartment, but strictly a private residence of a family. I have repeated this claim of mine twice so far, and I will still stick to my story because records over years of experience prove that better than sixty per cent of all fires are in homes. Isn’t that rather a strange thing when probably the average person consid- ers the home the safest place there is, and.yet it is the most dangerous from the fire standpoint? And stranger still that you can go into ninety per cent. of the homes of the country and find little or no first aid fire protection fa- cilities. There probably is not even a small hand fire extinguisher to be found, and yet we leave our wives and children home alone with probably little or no knowledge about fires, or no training in what to do if fire should occur. I would wager that few heads of families have ever given much thought to the most rudimentary prac- tices and teachings of fire prevention in their own homes, Why is it that over sixty per cent. of all fires occur in the private home? The home has a heating system which requires pipes and chimneys, and hot air flues that extend throughout hid- den portions of the structures. The home has electricity and uses many electrical contrivances and appliances other than just for lighting purposes. The home uses gas for cooking and ‘hot water heating, and the home is a place where one stores “what nots” in many places. We add another light to a circuit by merely buying a two-way plug. We use a washing machine, a curling iron or a pressing iron and plug it into a cir- cuit that is already carrying its capac- ity. We store papers and old furniture in attics, cellars, and closets. We are so prone to forget that the heating system must be inspected, cleaned and repaired occasionally, and we rarely conceive that in our own home acci- dents could occur during the process of cooking. By all means, for your own sake, don’t attempt to do any home dry cleaning, disinfecting, or handle ex- plosive and flammable liquids of any sort around the house. I could write pages about the horrible injuries and the many deaths that occur from just these causes, but take my word for it, it is not alone dangerous, but the acci- MICHIGAN dents that occur from flammable li- quids in the home are 80 per cent. fatal, and practically no one escapes without severe injury. Cases are on record where flammable liquids have been used for dry cleaning and insecticide purposes where ventilation was allowed to take place for as much as twenty- four hours, and still fatal explosions occurred. Paxton Mendelssohn. — 222s Rural Electrification Requires Elec- trical Safety In reporting on statements made by ‘two important rural electrificationists, namely, George Kable, Director of National Rural Electric Project in Maryland and Gail M. Redfield, of the Department of Home Economics at Purdue University Agricultural Expe- _riment Station, Fred Shepard, Editor of Electricity on the Farm, states as follows: “For the sake of trouble-free serv- ice from your electric appliances, it is well to give a thought now and then to the cords that carry the current. “T do not mean their selection, though that is important, too. But now- adays any uncertainty about quality is done away with. You know you are ‘getting dependable cords if they carry the little circlet with the printed mes- sage ‘Underwriters’ Laboratories In- spected Cord.’ I am thinking rather about the care of this cord, or perhaps more particularly, of the older cords that have been in use some time. A year or so ago George Kable, Director of the National Rural Electric Project in Maryland, in a report on the care of farm equipment included a para- graph on Plugs and Cords which read: “Flectricty causes relatively few fires and accidents. Of the few which are caused by electricity, the majority are due to the improper use of extension cords, the use of poor extension cords, or to makeshift appliance, or extension cord when in the bath tub or stand- ing in water. Avoid frayed cords and plug connections. Cut off the frayed end and make a new connection; and be sure the strands are twisted and all securely held under the binding screws. When extension cords wear, or sharp strands of wire stick through them, they are dangerous and should be dis- carded. “Last year in a circular dealing with the same subject Gail M. Redfield of the Department of Home Economics at Purdue University Agricultural Ex- periment Station carried the matter still further with these recommendations: 1. In handling an appliance cord, al- ways grasp it by the plug and not by the cord itself. Routh handling is hard on the fine wires inside the cord, and will eventually cause them to break, and allow them to cut through the pro- tective covering in which they are wrapped to keep them from touching each other. 2. Do not allow one of the wires to break or the insulation to become dam- aged permitting the two wires to come together or current will no longer travel through the cord to the appli- ance. 3. The appliance cord should not be twisted or bent. Store it where it will be reasonably straight or at least where it will not be bent sharply. TRADESMAN November 7, 1954 GET BOTH SIDES OF THESTORY .- - - - i i f one type ot fi et a one-sided argument in favor of o y fea oteaeg Se Wouldn’t it be better to get both sides of the story and weigh the evidence? The Finnish Mutual Fire Insurance Co., invite a frank discussion of FACTS at any time. Hear both sides of the story . then make a personal decision. Finnish Mutual Fire Insurance Co. 44 years of Specializing low cost of insurance i : o e of giving service, of pleasant relationship of saving money to policyholders Losses paid to policyholders, $585,049.13 Dividends paid to policyholders, $825,313.00 Michigan Standard Policy Mich No membership fee charged igan Standard Rates JOIN US . . FINNISH MUTUAL FIRE INSURANCE CO. 444 PINE STREET CALUMET, MICHIGAN INSURANCE AT COST (A Non-profit Organization ) It means a saving to you of 25% to 874% Below the published board rate LecaL Reserve MicHigAN CoMPANY 18 years of Sound Operation M. B. & M. MICHIGAN BANKERS & MERCHANTS MUTUAL FIRE INS. COMPANY FREMONT, MICHIGAN Inquiries Solicited DON’T TAKE A CHANCE A JUDGEMENT AGAINST YOU FOR PERSONAL INJURY OR DEATH MAY MEAN BANKRUPTCY FOR YOU. WHY NOT GIVE YOURSELF THE BEST OF PUBLIC LIABILITY INSURANCE PRESENT PREMIUM SAVINGS 20%, e e MILL MUTUALS AGENCY MUTUAL BUILDING LANSING MICHIGAN DETROIT SAGINAW GRAND RAPIDS @ e@ November 7, 1934 MICHIGAN TRADESMAN 7 4. Watch the cord for signs of wear and make repairs before the cord be- comes useless. 5. If the cord is provided with a switch, make all cord connections first, then turn current on by means of the switch, —_>-~>—__—_ ” Dangerous Time for the Arsonist The winter issue of “Safeguarding America Against Fire” contrasts American sentences for the crime of arson with those imposed in Europe, citing as examples of European sever- ity the beheading of Van der Lubbe for the Reichtag fire and the hanging of the tramp in Austria for spitefully firing a farm. Now, however, the peo- ple of our own country may begin to feel more secure against firebugs if such convictions as are handed down in Scranton, Pa., the other day, con- tinue to be obtained. Arrested for set- ting fire to a dwelling in which a little girl was burned to death, the defendant was brought to trial and speedily con- victed on the charge of murder by arson and sentenced to death. One man found guilty in Cleveland of starting a fire which caused the death of thirteen people is serving a life sentence, and another remains to be tried. In a case in Chicago, the fire burned two young children to death and seriously injured the mother. The assured confessed, and he and an ac- complice received forty-year sentences, and a third was given thirty years. An arson hotel fire in St. Louis took seven lives and resulted in sentences of seventy years for one criminal, life im- prisonment for another and hanging for a third. Public opinion, the strongest weap- on, is arousing itself to combat the arson evil; prosecutors and authorities are co-operating, and loopholes in laws are being plugged up. Times are getting more dangerous every day for the arsonist. —+__+ ++ ___ Cheese Week, November 11 to 17 Under the slogan, “serve cheese and serve the nation,” the National Cheese Institute is again sponsoring a Na- tional cheese week. Last year National cheese week was an unprecedented suc- cess. As a direct result of the drive in which thousands of retailers co- operated, 30,000,000 pounds more than the normal American cheese quota were consumed in three months time. Cheese week produced lasting results in which all grocers shared. There are twenty-seven dairy states in which millions of farmers are largely dependent upon the income from their “year around crop’—milk. Cheese plays a significant part in the market- ing of the milk crop. It is, therefore, of vital importance that the present cheese surplus be marketed quickly. Michigan is an important dairy state and is of considerable importance as a cheese producing state. In 1933, Mich- gian ranked sixth among all states of the Union in the production of Amer- ican cheese with a production of ap- proximately 10,000,000 pounds. Ap- proximately ten pounds of milk are re- quired to make one pounds of cheese, so it can be seen that a considerable quantity of the milk produced in Mich- National igan is used in the manufacture of cheese and that thousands of farmers in the state will be directly benefited by increased consumption. of cheese. Already a vast publicity program is under way. The Institute is offering retailers a wide variety of merchan- dising helps. Individual members of the Institute have pledged their coast- to-coast radio facilities for cheese week promotion. Already five major coast-to-coast network programs are “lined up” with the prospect of others by the time that cheese week actually makes it debut. On Nov. 8 and 15, the Kraft music hall radio program will be given to the promotion of cheese week and Borden, Armour and Swift will each give over one of their programs to the promotion of cheese week. Cheese week will be officially inaug- urated at the National Capitol when Wisconsin’s dairy queen presents some of that state’s finest cheese at the White House. The ceremony will take place the latter part of the present week and the story will be sent to every newspaper in the country. In addition to that, a regular barrage of publicity will reach the people of the nation through news items, feature articles, photographs, recipes, etc. Cheese week has been endorsed by governors, mayors and other civic leaders and the heads of state depart- ments of agriculture, state health de- partments, and others. With such widespread publicity and endorsements, consumers will be made ‘“‘cheese mind- ed” so that retailers who “tie-in” by means of special displays, special ad- vertisements, etc., will greatly increase their sales of cheese. All of the pub- licity, all of the stunts, all of the radio advertising, and many other cheese week activities are planned with the specific purpose of getting the Amer- ican public to go to their own grocery stores and buy at least an extra pound of cheese. Cheese week, therefore, offers grocers and distributors unrival- ed sales opportunities. Benj. F. Gordon. ———_++.____ A Practical Demonstration A heartening instance of the growth of the co-operative spirit within the grocery field had a practical demonstra- tion in Norfolk, Va., this week. Retailers, incensed at the small profit margin allowed them in price sched- ules established 'by the State Milk Milk Commission, planned a boycott of all dairies represented by members on the Norfolk Milk Control Board. Such a boycott, admittedly, would have proved somewhat less than 100 per cent. effective if the chains contin- ued to handle this milk. The D. Pender Grocery Co., oper- ating the D. P. Stores chain, consti- tuting a good part of Norfolk’s chain store volume, agreed to join the inde- pendent retail grocers. At last reports this solidity on the part of the grocery trade had the milk control authorities under control, as firemen put it. ——~+ 2s The fellow with a pleasing address is the one who can deliver it in about five minutes. FIFTY-SIX YEARS A GROCER Death of D. L. Davis, of Ypsilanti While conversing Thursday evening with members of his family at the J. E. McAllister home, D. L. Davis sud- denly and peacefully passed away at 8 o’clock, Although he had been in. iil health for several years and subject to heart attacks, such as assailed him last evening, Mr. Davis had remained active, frequently visiting relatives and friends, and had attended prayer-meet- ing Wednesday evening. His retire- ment in January, 1933, closed a busi- ness career of fifty-six years. He was only 16 years when he went into the grocery business with his father in the Gilbert block at the depot in a store which was burned and then rebuilt. Later the business was moved to the south side of E. Cross street. Don Louis Davis was born Sept. 18, 1859, the son of Dr. Parmenio and Carlista Showerman Davis. Just prior D. L. Davis to his birth, Dr. Davis had built the house which is now the home of the J. H. Hopkins family, the second house to be erected on the plot of land reach- ing from E. Michigan to the point where Grove and Prospect streets join at the south, and through Center street to E. Michigan avenue and west to Grove; this had been acquired by Dr. Davis, Norman Towner and William Millard and was known as the Davis addition. Fifty-two years ago, Nov. 2, Mr. Davis married Ida May Sweet at the home of her uncle, Dr. Henry Van Huyl, this city. Her parents, Mr. and Mrs. William T. Sweet, had died while she was only a little child. Their first home was the red brick Davis house standing on the site now occupied by the Beyer hospital. Their last home home was built by a contemporary of Dr. Davis, Dr. Towne, on the corner of S. Washington and Ferris streets. Mrs. Davis passed away June 16, 1925. Mr. Davis is survived by two daugh- ters, Mrs. Richard Weir (Winifred), and Mrs, J. E. MacAllister (Maude) and one son, Frank, all of whom re- side in Ypsilanti. There are seven grandchildren: Mary Elizabeth, Ur- bana, Ill, the daughter of Mary Davis Fletcher (Mrs. Harris Fletcher), who died Oct. 23, 1918; Don Andrew and James Richard Weir; Janet Catherine and Mary Winifred MacAllister; and Frank’s two sons, Robert Louis and Edward Warner Davis. He is also sur- vived by the children of his sister, Mrs. J. N. Wallace, who are Mrs. J. H. Hopkins and N. P. Wallace, this city, and W. J. and L. S. Wallace, Grand Rapids. Frank Showerman, this city, and Fred Showerman, New York, and his cousins. It was 100 vears ago last May that Mr. Davis’ grandparents, Mr. and Mrs. Timothy Showerman, came to Ypsi- lanti. Mr. Davis found joy and consolation in his Christian faith and since an early age had belonged to the Methodist church, serving for a long period ac- tively on the official board and toward the end as an honorary member. He was a Mason, the treasurer of the Mac- cabees many years and once a Kiwan- ian. He also belonged to the Knights of Pythias. His public spirit and integ- rity brought him many public offices. From Sept., 1893, to Sept., 1902, he was a member of the board of educa- tion; Woodruff school was built during this period. He was mayor from 1898 to 1899 and served on the board of public works from 1914 to 1920; during this time the gas plant was purchased by the city. Of a gentle and equable nature, steadfast and generous, devoted to his family and loyal in his friendships, Mr. Davis endeared himself to a large circle—Ypsilanti Daily Press. —_—_++ >___ Gasoline Pool Purchases Resumption of pool purchases of distress gasoline by the major oil companies is likely to termin- ate for the time being the gasoline price wars that have been raging in most of the important distrib- uting areas. Indications are that purchases in support of the gasoline price structure will be continued, as long as the newly instituted pro- duction control in the east Texas “hot oil’ section remains effec- tive. Should this contro] break down again, and should it develop that the new pool purchases merely serve to provide a profitable mar- ket for “‘hot oil” refiners, as they did in the past prospects are that the new purchase program will be discontinued without delay. ———_++ + Self-Policing of Codes Industry in many lines is mak- ing rapid progress in taking over code enforcement duties hereto- fore assigned to NRA compliance officers. This applies particularly to trade practice provisions. The enforcement agencies un- der the new system of industrial self-policing are the trade prac- tice complaints committees which are currently being formed with most code authorities. While they usually have no en- forcement powers, it has been found that their intimate knowl- edge of industrial practices en- ables them to bring about volun- tary code compliance in many of the better organized trades. Ben heme gare ye: Bete NI OME STIMULATE NEW MODELS Design protection will bring back profits to retail dress departments which have been operating in the red for a long time, and, instead of trying “to sell pups at premium prices,” stores will be able to offer a wider assortment of styles and stimulate de- sign creation in the dress industry. This is the reasoned view of retail executives who are closest to the anti- piracy campaign carried on over a pe- riod of years and which approached a climax last week in the approval by the Dress Code Authority of the re- vised design piracy amendment of the Dress Code. The amendment comes up for hearing in Washington a week from Thursday. It will be opposed by the Popular Price Dress Manufacturers Group, which has maintained that “true style creation does not exist to-day.” The National Retail Dry Goods Association is expected to make a statement of its views this week. The coat and suit industry is watching the developments in the dress trade, as under its code it also must submit a plan for design pro- tection. Holding that objections raised in some retail quarters were based on in- complete understanding of the prob- lem, several retail executives empha- sized the following features of their views on the move to combat piracy: The issue of piracy versus design protection is not one so much of in- dustry regulation as it is a straight matter of equity. Complaints against protection were compared to the cry which liquor bootleggers might have made about the effect upon their busi- ness of the ending of prohibition. These retail executives believe the method of registration worked out by the Dress Code Authority is practi- cable and should be tested out. Objec- tions raised and complications foreseen by some retailers were held more imaginary than real, Neither basic trends, nor imports or details of im- ports will be subject to registry. The revised basis of a piracy charge now is “an exact copy or insignificant changes in detail.’ The view was ex- pressed that it will not be difficult for an arbitration committee to determine, upon the submission of proof as to work upon the style, to decide who is entitled to a design. It was further held that on the basis of the experience of the Fashion Orig- inators Guild, the mumber of conflict- ing claims as to who created a register- ed design will be few. Out of some 20,000 designs registered with the guild since August, 1933, the number of con- flicts in claims between members. of the guild as to the creation of a design “could be counted on the fingers of both hands,” it was said at the offices cf the guild. It was emphasized that design crea- tion and protection are as practical and beneficial for the cheaper manufacturer as for the better grade maker. The fact that the industry has grown with- out respect, for the property righs in- volved in design creation, and that those who want such a situation con- tinued are the largest volume producers in the market, does not constitute evi- MICHIGAN TRADESMAN dence to the contrary, it was held. Hen- ry ford, in an entirely different line, was cited as a volume producer who finds no need to purloin designs of others in the automobile industry in order to continue as a volume producer. These retail eecutives added that de- sign protection by increasing the num- ber of original designs will create a far wider market and consumer de- mand through the greater selection of styles available. A very real danger confronts the dress industry to-day, it was asserted, in that some women are becoming disgusted with the sim- ilarity and rapid copying of styles into cheaper garments. They are said to be turning to English type ensembles for street and sportswear, in which they can get away from the dilemma of “meeting themselves walking down the street.” It is conceivable, it was point- ed out, that this consumer attitude may spread and constitute a serious hreat to the future of the industry. By making designs profitable to their creators, the style-creating function in the industry will be preserved, an issue in which retailers themselves have a vital stake, it was stated. The salability of a better grade garment to-day de- pend more upon style than any other single factor. A dozen dresses may be made of identical materials and reflect identical workmanship, yet three out of the dozen will sell best because of their style appeal, the others being mediocre as far as consumer response is con- cerned. Retail and manufacturing profits will be aided through the elimination of the retailers and reduction of heavy mark- downs taken. In department stores to-day markdowns range from 10 per cent. on inexpensive dresses to about 18 per cent. on better garments, the average for all types of stores being placed at 12 to 13 per cent. Operating losses in dress departments have been quite general, the latest report of one group of stores, for example, showing a loss of 10 per cent. on better dresses selling from $16.95 retail, and 1 per cent. on inexpensive dresses. What is happening to-day, executives said, is that the prevalence of copying tends to destroy faith in better dresses, with the tendency to drive trade into the lower price lines or, as has been suggesed, into other types of apparel. The bad styles are not being pirated, it was pointed out, only the good ones being selected for this treatment. THE CURRENCY QUESTION At the bottom of the international trade problem is undoubtedly the in- stability of national currencies. The National Foreign Trade Council at its concluding sessions last week indicated, therefore, that depreciation of our cur- rency cannot permanently assist ex- ports and retard imports. It was fur- ther pointed out that stabilization is possible only after budgets have been balanced, since confidence in currency is impossible as long as national expen- ditures exceed national incomes. Some of the proposals offered by this convention can scarcely be put into action at once under present circum- stances, since they would require ne- gotiations with other countries which may or may not be sympathetic with the ends desired. The currency situ- ation is one where each nation is striv- ing to obtain the utmost advantage in foreign trade and it may take longer to have the errors of manipulation ade- quately demonstrated. On the other hand, the growing sen- timent in business, along with the ex- pressions which came from this gath- ering of foreign trade interests, strong- ly bulwark the principle of stabilization as the best means of aiding domestic and international recovery. It may be that abandonment of gold by the coun- tries now on that standard is looked for in the near future. In that event it is probably deemed wise to avoid a premature stabilization which would afterward have to be revised. Somewhat the same uncertainties at- tach to budget-making under prevail- ing conditions, Nevertheless, more def- inite assurances of an orthodox han- dling of currency and budget are ear- nestly desired. HIGHER PRICES WANTED Another statement from President Roosevelt during the past week that higher prices are necessary for recov- ery coincided with a declaration that a Federal pay cut of 5 per cent. would be restored. Speculative commodities showed more buoyancy, but it could not be said that finished goods reflect- ed much change from their recent tend- ency to ease. The long-term outlook, of course, is for higher quotations because of mon- etary manipulation and the huge credit resources which are available once trade and industrial operations are ex- tended. For the time being, however, most distributors and producers would be satisfied to obtain a larger sales vol- ume at the present or even somewhat lower value levels. Retail prices to-day in the merchan- dise lines are about even on the aver- age with those of a year ago. These were fairly well over the depression low, since quotations were marked up quite freely soon after the pre-code boom of the Summer of 1933 got under way. Food prices are higher for ob- vious reasons. In the industrial mar- kets purchasing agents are. wary of code-restricted prices but are covering ahead upon materials where free eco- nomic influences indicate rising levels. The dilemma apparently faced by the administration is to get rid of arti- ficial controls upon prices and output, while at the same time discouraging the intensive competition of the mid- depression period. Adequate labor reg- ulation seems to be the answer. DRY GOODS CONDITIONS Toward the close of Iast week there was an appreciable upturn in retail trade in this area. Other sections of the country also reported good results, which were traced largely to the ad- vent of colder weather. Heavier ap- pare! was again a leader in sales and main-floor accessories were quite ac- tive. Furniture buying was improving further. Holiday shopping was re- ported. Trade views of October sales were not changed much and an increase of about 7 per cent. is expected to be shown. Chain store gains were prob- November 7, 1934 ably on a par with those in September, except in the food lines, where volume seems to have fallen off somewhat. The outlook for the remainder of the year in retail trade, when sales run their largest, is for a gain of about 10 per cent, This estimate is based upon the present improvement in general business conditions in contrast with the slackening that was under way a year ago. For the country as a whole the major part of this increase, however, would be traced to government relief expenditures. In the wholesale merchandise mar- kets there was more activity during the week. Prices still ruled rather easy. Reduced retail inventories and the fair gains being made by trade suggest that merchandise shortages may crop up later in the season and particularly in holiday lines. TOY SHORTAGE POSSIBLE While a large volume of additional orders have been placed for toys dur- ing the last few weeks by department stores, indications are that production during the period remaining before Christmas will not be able to meet the demand, reports in the trade indicated yesterday. for playthings approaches expectations, a shortage will develop on best-selling items which it will be impossible to fill from manufacturers’ stocks. If this situation develops as antici- pated, prediction was made that retail- ers would have to resort to a good deal of substitution of other items in the same field for best-sellers found to be in scant supply. Both retailers and nanuacturers are confident of the out- look, the tendency being to increase the percentage of gain from 10 to possibly 15 per cent. over a year ago. Stores in the Western areas are expected to show much heavier gains over a year ago. If the consumer demand RUG SALES PUZZLE TRADE The wide disparity existing this sea- son between the demand for furniture and for floor coverings left manufac- turers in those two industries puzzled last week. No apparent explanation, producers said, exists for the fact that furniture producers are enjoying one of the most active seasons in five years while rug producers have experienced one of the dullest periods in an equal length of time. Usually the trend in sales for both industries is identical. Explanations offered by buyers who visited the wholesale markets last week were that furniture makers adjusted prices to meet consumer demand when they found that buying had slowed down early in the season. Rug mills, they added, had not changed quotations at all. Floor coverings producers an- swered this criticism by pointing to the fact that production costs in the indus- try rose 12 per cent. higher than selling Prices since the recovery program got underway. eerste eee The human mind is not an automatic device. It will not “take care of itself.” Will-power, originality, decision, re- sourcefulness, initiative, imagination, courage—these things are not gifts, but results. Every one of these qualities can be developed by effort, just as mus- cles can be developed by exercise. November 7, 1934 OUT AROUND Things Seen and Heard on a Week End Trip An occasional contributor to tae Tradesman writes me as follows: “T was tickled stiff to have you print the story I sent you. It had been writ- ten since April, but not published be- cause up to now men have seemed to fear to say anything but ‘Yes’ to any suggestion out of Washington, how- ever hair-brained, My first impulse, on reading those Johnson paragraphs of pure folly, was ‘to feel they were the ‘laffinist’?’ things I’d ever seen. That you have run the stuff as written shows once more your broadminded outlook. You are ‘agin’ the chain store, yet you give every side its say so. You pro- vide an open forum for the frank ex- change of views. I feel that the chain of yesterday—that is, up to say five years ago—was simply another form of the department store of 1885 to 1900 and the mail order houses at that same time in certain localities. The chain of to-day is as legitimate—as such—as any other business. There are unfair men in chain business, as there are in all other businesses. There have been errors in all directions within the chains; errors inevitable in any mer- chandising pioneering, as in all other similar ventures. But chain men aver- age as good in the human nature way as the rest of us. Mistakes are now being corrected therein. Sounder mer- chandising methods are entering all along the various lines. Evolution, change, improvement, a step forward. half a step back—these are our con- stants in life everywhere. Specifically, I feel that the present agitation against the chain will result in one of two ways: Either it will eventuate in heav- ier burdens being placed on all busi- ness or the result will be another form of competition with which the misfits will have to cope at greater disadvant- age than the familiar forms, simply be- cause different and new. And I spec ify the misfits because they are the only ones whom competition affects beyond their own strength—the men whom no plan can save in any event and who would be and always are an incubus on distribution. Fact is, the entire New Deal in the NRA division is reflected in Johnsons’ egregious error. The effect, insofar as there is an effect, is to retain in business those whom economics would shed—and will, and even must, shed in any event. There is no substitute for brains and ability in the battle of life, nor need there be any.” My correspondent is very generous in referring to my fairness to the chain, as though there could be such a thing as fairness in dealing with unfairness. I was born the same year the A. & P. started in a small way, but the A. & P. did not mean much at the beginning. When I started the Tradesman there was only one A. & P. store in Grand Rapids. It was a dark and dingy place on upper Monroe avenue, managed by a middle-aged man who had very little ambition to keep the cobwebs out of his front windows and who joined the MICHIGAN TRADESMAN Retail Grocers Association. His trade was mostly obtained by maintaining peddling wagons in the city which handled tea and coffee from door to door and gave out tickets which called for teacups and saucers from the store when a sufficient number of tickets had been accumulated. The only concern the store gave the regular merchants was the low price which it made on sugar, which had to be carried home by the purchasers in his arms or ve- hicle. I think it must have been the sugar refiners who first suggested an enlargement of the lines handled by the A. & P. by giving it a cut price on sugar. That was the time when the chain store could have been nipped in the bud if the grocery jobber had done his duty to himself and his retail cus- tomers, but the sat back in imagined security and permitted the chain store to undermine his business and that of his retail customers. If the jobber of that day had possessed any vision— which, unfortunately, he did not—he could have said to every food manu- facturer who was crazy to sell his prod- ucts to the chains at a less price than he obtained from the jobber: ‘Halt! I will buy no goods of any manufac- turer who makes the chain store a pre- ferred customer over the jobber!” If he had done this, he could have placed an effectual embargo on the growth of the chain store and saved for himself the 50 per cent. of mercantile transac- tions which now go through the chains. Likewise if the retail grocers had formed compact organizations among themselves and refused to handle any goods which were going through the chains at a cut price they could have nipped in the bud the menace which confronted them. It does no good to cry over spilled milk, but it is not too late to place the chains on good be- havior if the so-called independent gro- cers would do their duty by themselves, their families and their clerks. Unless they get busy soon in this matter it will be entirely too late for them to maintain their standing in the trade, because the chains will be so com- pletely entrenched behind the price fa- voritism bestowed upon them by food manufacturers that they cannot be dis- lodged. I take no stock in the statement that the growth of the chains is due to “economic pressure” and the “willing- ness to serve” which those who under- take the defense of the chain store system prate about so _ frequently. The condition, as I now see it, is due solely to the activity of the chain store managers and the inactivity of the so- called independents who steadily re- fuse to avail themselves of the weap- ons they have at their command to put the chains in the background. I do not deem it wise to exploit these weap- ons in the Tradesman, but I will dis- cuss the matter with any independent merchant who calls on me at any time. sees The temporary truce between the A, & P. and the trade unions is by no means a victory for the chain store gang. It will work altogether to the advantage of the trades unions, Per- haps ten per cent. of the clerks work- ing for the A. & P. now belong to the union. In six months time the union will see to it that the ratio is increased to ninety per cent., which wili make it much more difficult to settle any con- troversy than would be the case at present. Chain stores cannot pay union wages and face the sojering tactics of the union and make a dollar—and 2 chain store which does not make money is soon closed. Profit is the only criterion the chain store has to go by in deciding on the continuance or discontinuance of the business, I take no stock in the statement of J. Gordon Hayes in his new book on the “Conquest of the North Pole,” to the effect that Admiral Robert E. Peary did not get within fifty miles of the North Pole. On his return from the Arctic regions, Peary’s claims and proofs were checked up by the most expert authorities on the subject and completely authenticated. I think any man who brings up a matter of this kind several years after the death of the principal is unworthy of consider- ation. I never could see any use in kicking a dead mule. It so happened that I believed for some months that Peary was an im- poster and that Dr. Cook was the real discoverer of the Pole, and for several months [ carried on a sharp contro- versy in the Tradesman with George Kennon, who did more to disclose the true condition of things in Siberia than any man who ever lived. Mr. Kennon finally convinced me that I was wrong and on Dec. 22, 1909, I published the following retraction of my position un- der the heading of “The Imposter of the Age”: So Dr. Cook is an imposter after all. He may have seen the North Pole in imagination and, perhaps, the most charitable view of the unfortunate situ- ation is to dismiss it with the thought that, perhaps, he may have become in- sane through privation and hunger and cold and imagined things that did not really exist. Many people who have good homes and comfortable surround- ings have done the same. Dr. Cook’s closest friends insist that he is not in his right mind and has not been since he returned to America. The feature that appealed to the peo- ple and endeared Cook to them was his broad and generous spirit. He might have said nasty things about Peary and undertaken to discredit him, as other frauds and fakirs have done in the past, but, instead of adding insult to injury and treachery to deceit, his innate courtesy led him to adopt the other course and the people believed in him because they thought they saw in him evidence of real greatness. Mr. Peary is welcome to the honor that will come to him as the discov- erer of the Pole. He is, no doubt, the first white man who ever set foot on the apex of the world, but in making the long and wearisome journey and since his return to America he has shown by his waspish disposition and unbridled tongue that he is not capable of taking rank as a true gentleman. His treatment of the natives, his send- ing the only remaining white man in his party back just before the goal of a lifetime was reached and the nasty things he has said about Cook and those who believed in him stamp him as a man who will never take a place among the great ones of the earth; 9 because, after all, a man’s personality means more than his actual achieve- ment and the spirit in which he does his work means more than the actual work itself. The moral to be drawn from the Cook episode is that the person who imagines things—and the world is full of such persons—can not masquerade long in the fierce light of criticism and enquiry which is current to-day. Un- just suspicion and unfounded asper- sions may go unchallenged for a time, but in the end truth triumphs and the right prevails. The world is full of pretenders and frauds and cheats and backbiters and slanderers, but the man who ignores them all and pursues his daily duties, indifferent to his sur- roundings and oblivious to the storm of gossip and slander which is rampant in the minds of his enemies, ultimately emerges from the ordeal stronger than ever before. I am certainly exceedingly sorry that Mr. Kennon is not alive to plead the cause of Mr. Peary. I hardly think the Hayes condemnation of Peary will receive much credence in the minds of scientific men who have made a study of Arctic conditions from actual con- tact with that interesting but exceed- ingly dismal portion of the earth’s sur- face. On the death of Mr. Kennon all the correspondence which passed between him and myself was published verbatim in the Outlook, under the direction of Ernest Hamlin Abbott, who was then editor-in-chief of that publication. In referring to the subject after it was published, Editor Abbott wrote me as follows: It seems to me that this correspond- ence reflects great credit upon your- self as well as upon Mr. Kennon. Your ability to pay tribute to an opponent under these circumstances is one which anybody likely to be engaged in con- troversy might well envy. The appre- ciative words which Mr. Kennon wrote concerning you in his letter of Jan. 7, 1910, constitute a decoration of which anyone might be proud to be the re- cipient. We shall publish this correspondence with a brief introduction explaining the circumstances, and giving some ac- count of Mr. Kennan’s achievements and of his relation to the Outlook. Port Huron, Nov. 1—I am unde- cided just how to start this letter to you, because in the first place I want to criticize you for not telling your old subscribers that Mr. Stebbins would not only visit our city, but that he was capable of delivering the talk he gave to a small group of merchants which we were able to get out on short notice. After that, I wish to congrat- ulate you on having Mr. Stebbins on your staff and think if you would an- nounce to the cities where he would be on certain dates the merchants would get their whole population out to hear him. They would be greatly benefited. Mr. Stebbins called on me Tuesday forenoon. Knowing him only by his writings, which appear in the Tradesman, I asked him to come up to a meeting which a group of mer- chants was holding. I am not a mem- ber of this group, but called their chairman and told him of the visitor. He very kindly extended an invitation to all merchants to attend. Everyone was glad he came. I regret that there is no plan or program set up that would enable retail merchants to fol- low up the ideas embodied in Mr. Steb- bins’ talk. But we are going to try ex- panding on the ideas he brought out and if we can work them out success- fully want to invite him at some fu- (Continued on page 23) See Shay FINANCIAL Claims Interest Has Been Curse of Peaple One of the greatest movements ever inaugurated for the emancipation of suffering humanity is that conceived by Alfred W. Lawson, Commander of the Direct Credit Society, with head- quarters in Detroit. No man was ever better fitted, both by education and experience, to formulate a plan to take the place of our present nationai mone- tary system. This society was founded three vears ago and has grown rapidly. It has active branches in every state. Over one-half of the citizens of De- troit are members, including thousands of citizens about the state. Included in the membership are many educators, ministers, business men and women and other leading citizens. The Direct Credit Plan is fully out- lined in a booklet, entitled Direct Cred- its. It gives a complete explanation of this new monetary system, which in- cludes Government ownership of banks, the abolition of interest on money and loans of direct credit currency to the people. Alfred W. Lawson says inter- est on money has been the curse of the people since money came first into use. To-day there is not enough money in this Nation to pay the interest on its outstanding indebtedness for a sin- gle year. Interest on money is the shackle that enslaves the people to the international bankers, which now con- trol industry and are taking over con- trol of the necessities of the people. This is the society that held a mass meeting of 17,000 people a year ago after presenting a great pageant of decorated floats, with thousands marching in it to the music of many brass bands. A few months ago a meeting of 1,700 officers of the society was addressed by their leader in the Cooley high school auditorium of De- troit. As Wall street interests do not like what this society 1s doing, it has influenced the press to give the society no publicity, therefore many have never heard of this vital movement to liberate the oppressed of the Nation. The so- ciety is non-partisan and has only one object in view and that is one favored by nearly everyone, except the money- changers. There is no membership fee and the work is supported by volun- teer services and contributions. When the membership reaches sixty per cent. of the voters of the Nation, Congress will pass the necessary legislation to put the new monetary plan into use. The powers which are fighting this society, by suppressing publicity of its growth and object, are the same that invade towns and cities with their chain store branches, then impoverish them by taking away the profits on trade. E. B. Stebbins. — ++ >—__ Michigan Merchants Council Requests Rate Reduction Detroit, Oct. 31—At a meeting of the Michigan Merchants Council, held in Detroit to-day, the Board of Direc- tors went on record as approving the action of the Michigan Public Utilities Commission in investigating the rates of public utilities companies with a view to the reduction of charges to cus- tomers of these companies. These rates have not followed the downward course of commodity prices and now MICHIGAN stand at the high levels of the pre- depression era. Their reduction would release large amounts that customers would be able to spend with their local merchants. _ This letter is written to call atten- tion to the fact that in order that the Utilities Commission program be car- ried out, we should have an administra- tion at Lansing favorable to rate reduc- tions. We urgently request that you use every power at your command to get all candidates for state offices to declare themselves on this issue. This should be done especially with regard to candidates for Governor, Attorney General, and your members of the House of Representatives and State Senate. We would suggest that you person- ally contact or write candidates wher- ever possible. It would also be well to use your influence as an advertiser in local newspapers to see that these publications present fair reports with regard to the campaign for utility rate reductions. _ The committee feels that this matter is of great importance, not only at present but that it should be carried through and not forgotten during the 1935 session of the Legislature. We hope you will take immediate action along the line suggested herein. D. R. Squier, Sec’y Michigan Merchants Council. At a meeting of the Merchants Council held in the city of Detroit, October 31, 1934, the following reso- lutions were adopted: Resolved—That it is the sense of this organization that the policy of the present Michigan Public Utilities Com- mission in investigating the rates and practices of the public utilities com- panies be approved, since the rates of these companies have not followed the downward trend of other prices and since exorbitant utilities charges re- duce the amount of money available in their community for consumer’s ex- penditure in the stores of local mer- chants; therefore be it further Resolved—That the Michigan Mer- chants Council go on record in favor of continuing the policy of utility rate regulation adopted by the present Michigan Public Utilities Commission and do everything in its power to see that the investigations and rate re- duction cases undertaken by the Com- mission are not hampered but carried to a conclusion; and be it further Resolved—That the attached letter be sent to the members of the Mer- chants Council at once. Resolved—That a copy of this Reso- lution be sent immediately to the can- didates for Governor, and for Attorney General on the Republican and the Democratic tickets, and that copies of this resolution be sent to the leading newspapers in the larger cities of Michigan. Michigan Merchants Council, N. D. Jordan, President, D. R. Squier, Secretary. —_——. wa Oo Decide to Fight Sales Tax More than sixty per cent of the mer- chants attending a conference in Chi- cago on Oct. 18, representing 20,000 retailers of the state, voted in favor of unequivocal opposition to the re-enact- ment of the Illinois occupational tax law. As a result of the vote the en- tire group pledged themselves to work against its re-enactment by the special session which convenes this month. The delegates were presented with three alternatives: First, whether they favored a sales tax if it could be ap- plied directly; second, whether they favored re-enactment if complete uni- fication in handling the tax as an open item could be assured, and, _ third, whether they favored direct opposition. TRADESMAN A majority 07 the protests came from the smaller merchants with sales aver- aging under twenty-five cents and who are unable, even in the method of add- ing the tax as a cost item, to collect anywhere near enough to cover the 2 per cent a month paid the state on their gross sales. The larger stores were in favor of re-enactment if it was made mandatory that the tax be passed on to the consumer. Both large and small merchants agreed that the tax could not be absorbed in a mark-up and that continuation en this basis would be suicidal. Fifty-seven retail organizations, in- cluding those of the meat trade, had their ballots counted separately, the ballot showing 41 of the 57 as op- posed to re-enactment. A fair percentage of the merchants admitted the state’s need of the reve- nue and suggested that if the legisla- ture continue the tax it be made man- datory that it be passed on to consum- ers. At the suggestion of J. M. Braude. associate director of the state finance department, the chairman, Joseph Spiess of the State Chamber of Com- merce, appointed a committee to con- fer with the governor, attorney gen- eral and finance department in an ef- fort to arrive at some legitimate means of making it mandatory to add the tax on each sale, Tf this is not successful the larger merchants agreed to join in opposing re-enactment. All merchants are requested to con- tact their senator and representatives and show them that the present meth- od deprives the state of a large amount of money which might be collected if all merchants were required to add the tax openly, permitting collections on small sales; and that the consumers actually pay more under a_ hidden markup, oftentimes through no fault of the merchant. —_>2+>___ What is a Bona Fide Clearance Sale? The National Code Authority has issued the following explanation of “Bona Fide Clearance Sale” in the Re- tail Food and Grocery Code: The term “bona fide clearance sale” as used in Section 2 (a) Article VIII of the Retail Food and Grocery Code shall mean:— The offering for sale of merchandise at less than the minimum price other- wise permitted by the applicable pro- visions of this code, only in order to prevent loss in merchandise or of in- vested capital through promptly mov- ing into consumption merchandise which is (a) of an extremely perishable char- acter; or (b) Which is being finally discon- tinued without replenishment by the establishment; or (c) deteriorated as to quality, or de- faced as to package, marked and sold as such; or (d) overage of strictly holiday pe- riod seasonal goods following holiday November 7, 1924 period for which same was purchased; and Providing such merchandise is part of the regular stock purchased for sale in the regular and ordinary course of business and/or shall have been offered for sale in the regular course of busi- ness in the establishment in/or for which the same is held and by which the same is offered in Clearance Sale,” and Providing further, that concurrently with the announcement of such “Bona Fide Clearance Sale” the retailer shall report to the Local Code Authority of his area full details concerning such sale including, but without limitation, date of purchase of all stock offered in such sale, amount of stock being of- ered in such sale, sale price or prices and such other information as the Na- tional Food and Grocery Distributors’ Code Authority may from time to time determine. —_++>___ Alkali Plant Near Completion The new $7,000,000 plant erected at Lake Charles, La., for the Mathieson Alkali Works will begin operations early next month, officials Construc- being of the company announce. tion has run considerably ahead of schedule and made the early opening possible. The new plant is expected to supply soda ash, caustic soda and related heavy chemical products to a wide area of the South and Southwest. The Mathieson company now operates plants at Saltville, Va., and at Niagara Falls. —_+ + >___ Tough going strengthens. All Issues CONSUMERS POWER PREFERRED BOUGHT SOLD QUOTED Your Inquiries Solicited ROGER VERSEPUT & C0. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK _2 Downtown Offices 12 Community Offices GRAND RAPIDS Phone 9-4417 J. H. PETTER & CO. | INVESTMENT BANKERS | MUSKEGON | Phone 2-3496 a # é i November 7, 1934 News From Detroit Council, No. 9 The United Commercial Travelers and their friends met at the Hotel Tul- ler in Detroit on Wednesday, Oct. 17, of National and epoch-maikng importance. James G. Daly, editor of the Sample Case, cfficial publication of the United Com- mercial Travelers of America, was in- concerning a movement Judge Monyhan as the principal speaker, The slogan of this movement is, “Buy Merchandise and Give Men Work.” We will never come out of this depression by giving things away. The only lasting remedy is through merchandising, which means increased production, increased trans- and _ sales troduced by pertation, increased sales force, and increased record keeping. This would result in a quiet return of men and women to their favorite trade or profession and bring about the normal spending of money. Thus the speeding up of the industrial wheel would be accomplished. A. H. Wilford, National Director of this movement, has framed a very satis- factory resolution to be signed by those who participate. Whereas—The Nation has suffered an unparalleled depression, and Whereas—It is now becoming gener- zlly recognized that a restoration of the confidence of our people is the quickest method of recovery, and Whereas—Buying of all commodities on the part of our tremendous popu- lation sets the wheels of industry in motion, brings new goods to the retail inerchants’ shelves, pays doctor bills, and puts idle men back to work; there- fore be it Resolved — That the National movement known as “Amer- ica’s. Industrial Parade” receive the heartiest support of this group. Name of organization. : President, Secretary. non-political So pronounced has been the National accord to this movement that already the governors of Maine, Florida, Ari- zona, New York, Indiana, Idaho, Penn- eylyania, Maryland and Colorado have appointed a general publicity and con- tact man for each state. Daily requests are coming into the National head- quarters at the Tuller Hotel for speak- evs to service clubs, women’s organi- zations, National and state conventions, thus showing the interest of National wholesalers, retailers, manufacturers, and wholesalers ctc Manufacturers are reporting to headquarters their spe- cific plans for working into this cam- pzign the most possible personal bene- fits. A. H. Wilford spoke to the Civilian tub at their luncheon in the Book- MICHIGAN Cadillac Hotel and to the Wholesale Paper Dealers convention in Lansing. A -+G. Guimond, State Director of Teamwork for the United Commercial Travelers, spoke before the Detroit Lions club at their luncheon. On Friday evening, will be another major event. A direc- tors’ dinner will be held at the Detroit- Leland Hotel. To this are invited the of leading National manu- and wholesalers, together directors of service clubs, November 9, directors facturers with the women’s organizations, officers of De- troit Council, No. 9 and the officers of the Grand Michigan Council. This din- ner promises to be a most interesting and worth while affair. Men of prom- inence and National importance will be among the speakers. The first two weeks in February is the time set when every manufacturer, every wholesaler, every retailer in all lines from coast to coast and both North and South will actively partici- pate in this great National event. We have members a young war horse of merchandising— just 77 years young—who welcomes this movement and is heartily behind it. He has the two-step of youth, the light in his eye of happiness, and a cmile that welcomes you to his friend- ship. John Turner is a manufacturer’s egent well known through Michigan, Chio and Indiana. Among the young have been figures in this order almost since it was founded is a tall six foot gallant gentleman. He hasn’t told us his age, and we are not good at guess- ing. He represents the Home Embroi- dery Co., 1116 Webster street, Oak- lend, Calif., imported Philippine in- fant’s wear and ladies’ nightgowns. These garments are all extra fine qual- ity and hand made. F. G. Hutchinson, that’s his name. “Hutch” is very pop- ular among the ladies of our auxiliary and feels certain that this Buy Mer- chandise and Give Men Work Move- ment is bound to increase his popular- itv everywhere he goes. Our Council simply couldn’t get along without a food distributor. And glad to see among our members who so we are always Michael Caffery and his charming wife. “Mike” is putting his shoulder to the wheel and telling his friends and cus- tcmers about this impulse to business. More heating and more plumbing, better plumbing and better heating. So Frederick E. Hawe spreads the story. Over in Ypsilanti there is one atten- tive radio listener. Do you believe iv the significance or mystery of num bers? Whether John Ecclestone does or not, apparently he knows how to handle them. The ninth drawing at the October meeting of Detroit Council, No. 9, made him, the proud owner of a fine new radio. He is the son of Mr. and Mrs. S. P. Ecclestone and in his junior year at Ypsilanti Normal Col- tege. Naturally he will do quite a bit of listening in to all future events. The lucky ticket he drew was numbered 137. And we wonder about the ex- pression on his face when the fair co-ed friend at 137 Ferdon road, Ann Arbor, sings over the radio. Congratulations anyway, John, you worked hard and did your bit in our Council’s member- ship and attendance campaign. very TRADESMAN On East Jefferson avenue in the rine block something has happened. One of our members, Tom- my Griffin, has a rather right And it is not from an accident thousand sore hand. either. so profusely put caused it all, Tommy is married and the last eligible bachelor is gone. And great helpers in this movement ranks the Mr. and Mrs. Thos. P. Griffin. While to a few November 9 is an important date, to everybody, members or not, November 19 should be very impostant. On this evening in the English Room of the Detroit-Leland Hotel will be our Thanksgiving keno party friends and take home a turkey or fowl for Thanksgiv- Wigstaff. So many congratulations and now among the Bring your ing. ——_-->__ Trade Continues To Gain Slowly 3usiness continued last week to pur- sue its course of slow recovery from the low levels of September and was close to normal for retail and whoie- sale lines in virtually all sections of the country. Movements of produc- ers’ goods, however, remained dull, al- though somewhat better than a month or two ago. As a result of the slow improvement, manufacturing advanced further in activity in most lines, but the gains since September have been less than seasonal and the heavy industries re- flect the absence of large backlogs and heavy orders. Continued funds throughout the country are hav- expenditures of public ing an important effect on general con- sumption, but the tendency to avoid instalment buying and borrowing for immediate needs is consistently retard- ing the return of prosperity. Despite the new thrift, the Federal Administration is showing accelerated Housing results in many areas as the idea grad- ually takes hold, but has yet to be- come an important vehicle of revival in the building trades. The effect of political activities on business was showing signs of waning as last week drew to a close, and busi- ness men generally look for substan- tially better conditions between now and the end of the year upon con- clusion of the campaign, the results of which counted. have been fairly well dis- ————EE Push business—or perish. 11 Higher Cost of Living Predicted Roosevelt made it plain to go President that the Government planned ahead with its public works program stimulus to industry He would not ven- as an additional and employment. an estimate of the that eress to carry on this work. edly the said that he thought higher prices were essential to recovery. At his Wednesday press conference he expressed his belief that amount of Con- Repeat- ture money would be asked of President has higher prices were on the way, in ex- plaining why he would recommend to Congress that the 5 per cent. pay cut of Federal employes be ended on July 1 next. With the cost of living higher, he thought Government workers should have higher pay. He did not think, however, that living costs would be high enough by January 1 to jus- tify an increase. The Department of Agriculture during the week predicted that meat prices would rise after the first of the year. —__2+>—__ Labor’s Attack on the Chains By singling out large chain or- ganizations for its latest unioniza- tion drive, organized labor may inflict permanent damage upon a questionable feature of our dis- tribution system. Advocate: of special anti-chain store taxes, it is feared, may ex- ploit the adverse publicitv thus heaved upon the chains to further their own ends in the coming ses- sions of many state legislatures. Chain store organizations in some instances are already hard put to meet the higher pay roll require- ments imposed by NRA. Addi- tional concessions to labor com- bined with higher tax burdens mav seriously endanger their com- petitive position. An iniury to one part of the distributive system rarely remains localized in its effect, but inflicts damage upon the trade as a whole. A material curtailment of employment possibilities may ‘therefore, well be the result of labor’s attack upon the chains, it is held. ee If a man thinks he is going to be sick, he frequently is, and if a town thinks it is falling behind, frequently it is. DAVENPORT-McLACHLAN INSTITUTE Chartered by the State as a Class A College A PROFESSIONAL SCHOOL OF BUSINESS TRAINING FOR HIGH SCHOOL AND COLLEGE GRADUATES GRAND Rapips, MIcHIGAN CASH for all kinds of MERCHANDISE stocks. Give size of stock and kind of merchandise in first letter. FRED J. BOSMA, Grand Rapids, Michigan RURAL ROUTE No. 6 TELEPHONE 3-1987 GRAND RAPIDS PAPER Box Co. Manutacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING R AN D RA, PIDS, MI C HIGAN 12 MICHIGAN RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Rudolf Eckert, Flint. _ Vice-President—O. A. Sabrowski, Lan- sing. Secretary — Herman Hansen, Rapids. Treasurer—O, H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Grand They Have Lived Since Time Was Young Redwoods, their size, the venerable age and other features are talked and written about so much, they are so dramatized in song and story that a first meeting with them is apt to be disappointing. The expression is in- adequate—sadly out of focus as I well know. but I find none better than to say they are oversold. Yet, as I halt along, striving to con- vey a fairly accurate impression of what I feel about those tremendous trees, another aspect crowds forward: That they are so perfectly propor- tioned, so absolutely symmetrical, that one must get close to them and expe- rience some extended intimacy before one achieves even the beginnings of grasp and understanding. And yet once again: redwoods are things of such exquisite beauty that any lifetime were too short to exhaust their capacity to afford increasing joy to the beholder, to any one privileged to live near them. What majesty there is here! What ineffable atmosphere of performance! The majesty of bigness, of being the largest growths on earth, first comes home to us; then realization that we stand in the presence of truly the old- est living things in our world; andi as our thoughts follow their lives back through the ages, it is not inaccurate to say that here we get as real a grasp en Eternity as any of us ever can have. Let us go over and see that tree across the road. It is a big tree, of course, but not after all so extremely big; and there is on one side of it a “little”? hollow, apparently where its heart was eaten out at the base, as so often appears in ordinary trees, and the aperture rises to a peak. So we cross the road and as we get nearer, the aperture becomes more impressive. We notice it is fire scarred. Then we enter, not only standing upright, but seeing that the peak it all of ten feet above the ground. Yes, we could set a cot within that hollow, and get far enough back from the opening to be sheltered from rain, even if somewhat wind- driven. Nor is that all. By actual measurement, which we are now moved to take, we find this hollow to be a chamber more than eight feet from wall to wall; and the walls are more than 18 inches thick. So here we have a trunk, at a point six feet above the ground, that is eleven feet in diameter. We begin to realize that we are in the midst of quite sizable trees, the more so that this is not one of the larger ones. So we inspect others, and find them to be twelve and fifteen feet wide across the lower trunks. Now our bus is ready to start on again. We run through miles and miles of those towering trees which, with closer acquaintance, become more impressive. We are a bit readier to grasp the sim- ple facts when our driver stops to let us alight and inspect a log big enough to house a room 20 feet long by 12 feet in the clear; and later we are pre- pared to digest a trunk into which has been built a beer parlor, with bar, chairs and tabies, with several win- dows, and to find that room is nearly thirty feet long across the diameter of the living trunk! Our present destination is Lane’s Redwood Flat, which is a fairly level space of several acres on the banks of the Eel river. Our portion is “owned” by Hilson & Howard, who have de- veloped a cottage and tent camping ground therein. One reflects on that statement of “ownership” — I always do in presence of trees of any kind whose years foot to 400, 500 or such a matter; the elms of Norwalk, Con- necticut, the I've oaks of the Sacra- mento valley ard similar growths. But here as we walk about we find trunks lying prone whose length is 260 feet, which evidently were longer originally; and jogs of twelve to fif- teen feet in diameter become common- place. So the youngest of these giants had stood right there as sturdy growths when the Conqueror took England. Such as had behind them a life span of 500 to 700 years when Columbus landed are plentiful. A few there are about us which were saplings when the Man of Galilee called about Him his twelve disciples. Many of these tremendously impres- sive trees had iived through ten times man’s traditionally allotted span when Isabella pawned her jewels; yet here is one man, unlikely to live more than 60 years, who regards himself as the “owner” of this grove! Is it not a whimsical thought? With what calm serenity would those trees listen to such an idea if it could be conveyed to them! And it must be realized that we were not among the really ancient specimens of redwoods. The Semper Virens back of Yosemite are the true ancients. Stand among those oldest ones and we have to think back to the days of Joseph and his Brethren; to the Seven Lean Years and the Seven Fat Years; to the haughty kings who ground the lives out of tens of thousands of serfs to build imperishable monuments — which, in mockery of human aims to nullify “unto dust thou shalt return,” gave up their contents some centuries later and their “sacred’’ remains now rest in museums for the lowliest of earth to gaze upon at will. In presence of such size and vener- able age it is not difficult to understand something of what moved primitive peoples to repair to sacred groves for worship. There, emphatically, facing such vast dignity of stature and proud aloofness of silence, one can get closer to the source of life. If anywhere one may feel free to invite his soul, this is the place. Nor is aloofness impressed upon those who approach in a spirit of true humility. For them everywhere all Nature has a voice of gladness. Verily, there She ‘glides into their darker musing with a mild and healing sym- (Continued on page 23) TRADESMAN November 7, 1934 na “Retail Food Prices Highest in 3 Years” (Reprinted from recent newspaper item) I HAT’S not NEWS to grocers . . . nor is it news to the average housewife who has watched with alarm the increase in food prices. But women are smart ... they s-t-r-e-t-c-h their food dollars by t+ changing their purchases . . . . changing their menus to include less expensive foods. Mueller’s Macaroni, Spaghetti and Egg Noodles are still at the same price—and are mighty important foods to the housewife these days. Because with Mueller’s women make their meats go further and they appetiazingly prepare every last ounce of left-over meats, vegetables, fish and cheese. Display Mueller’s on your counter—in your window ... the economy of Mueller’s to your customers. You need not, of course, - suggest mention the quality, the purity, the tender freshness of Mueller’s . . . all women know Mueller’s are the very choicest macaroni products made .. . so you have no sales resistance .... but you do have a gen- erous profit and quick turnover of this famous line of products. MUELLER'S EGG NOODLES C. F. MUELLER COMPANY Jersey City . . . - New Jersey A “Talked- about” STORE - Yours can be one. The “Monarch Way of Food Display’’ lifts any store out of the crowd. Only independ- ent merchants are offered the “Monarch Way” | | plan. SHOW IT IN GLASS SELL IT IN TIN Foods that are seen sell better. They tempt the appetite. They reveal their own goodness. This service was originated by Monarch for in- dependent grocers and is offered exclusively to them. Display brackets are loaned. Plans are free. * Modernize your store this Monarch Way at small expense. Address Dept. F-11. REID, MURDOCH @& CO. R. Drawer RM Chicago, Ill. “Quality for 81 Years” CODE t+ November 7, 1934 MEAT DEALER Easing Problem of School Lunches It is a simple matter to pack a nice school lunch occasionally, but when it comes to packing one every day for eight, nine, or ten months of the year, it becomes quite a problem. The ideal lunches are those which are perfectly balanced from the standpoint of nu- trition, are easily packed, and yet dif- ferent enough from day to day so that there is no monotony—here is where planning ahead helps. The easiest way to handle the school lunch problem is to plan for them in advance, just as for any other meal. Have fruits, crackers and _ cookies, sandwich spreads, and jellies on hand for the Junch boxes. On the day before choose a larger cut of meat than is needed for one meal and use what is left for sandwiches. Cold meats, such as roast beef, pork, lamb and veal, baked ham, corned beef, boiled tongue, and meat loaf are all excellent for sandwiches when sliced thin. Further variety may be gained in sandwiches by using different kinds of bread and cutting it in different shapes. Cold, cooked meats may be ground and used to good advantage for sand- wich fillings. Here is a recipe for one suggested by Inez S. Wilson, home economist. 1 cup ground baked ham 1 cup celery, chopped very fine 1 hard-cooked egg, chopped 1 tablespoon cream 1 teaspoon tomato ketchup Few drops Worcestershire sauce Combine ham, celery, and egg, sea- son with ketchup and Worcestershire sauce and moisten with cream. This is especially good with rye bread. A very satisfying, as well as an easily prepared luncheon for the child who comes home to lunch is a nourish- ing hot soup and a meat sandwich. I like to serve them together. A creamed vegetable soup, such as potato and car- rot soup or a corn chowder, is relished by children, and this is a luncheon menu that the adults will enjoy, too. —__2++2>—____ Lack of Meat Cause of Stammering “Results of recent studies indicating that a diet lacking in meat is a cause of stammering in a great many cases, add another strong link to the chain of evidence which has established the value of this food in juvenile menus,” asserted Miss Anna E. Boller, direc- tor of the nutrition department of the National Live Stock and Meat Board, in a statement made recently. “These investigations were carried on by Dr. Knight Dunlap, of Johns Hopkins University,” Miss Boller pointed out. “Cases of stammering children and adults were studied in niany parts of the United States. Their childhood histories were care- fully traced and revealed that the stam- merers had been almost invariably fed on a diet deficient in meat. Meat is now being prescribed for the stammering condition in boys and girls as well as for its value in supplying the elements necessary for proper nutrition.” As another illustration of the im- portant part that meat plays in the child’s diet, Miss Boller cited the re- MICHIGAN sults of diet studies conducted under her supervision among school children. lifty-five children were selected at random. Eighty-four per cent. of these were found to be anemic-—a very posi- tive sign of malnutrition. The chil- dren were divided into two equal groups. Both groups were served hot lunches of equal caloric value daily. The lunches of one group included meat, while the lunches of the other group contained no meat. Carried on for several months the study revealed striking results, it was said. In the case of the children receiving meat, the degree of anemia was markedly re- duced, while an actual increase of ane- mia occurred in the group not receiving meat. “The potency of meat in the child’s diet is seen when we consider the food essentials necessary for normal growth,” said Miss Boller. “The child needs liberal amounts of protein for building tissues, iron for building blood, phosphorus for the teeth and bones, and vitamins for protection TRADESMAN against deficiency diseases. Meat sup- plies protein of the highest quality. Meats, especially liver, are a rich source of iron. Meat leads other common foods in phosphorus, and is one of the best sources of vitamins B and G. “The widespread prevalence of mal- nutrition among children emphasizes the need for corrective diets. Bacon is now being recommended for babies as early as seven or eight months of age. As soon as a child can chew food, small pieces of tender meat may be served once a day. Dr. Dunlap and other authorities advise that from the age of two years, children should have meat twice daily. “Children like meat dishes. Parents find that other foods are eaten with greater relish when served with meat. This is another strong point in favor of building their menus around this important food.” Avoid Sharing Tariff Benefits Diplomats in their desire to give and to receive exclusive trade benefits in the negotiation of 13 reciprocal trade agreements with the United States are searching about for some device or formula whereby such benefits may not have to be shared universally un- der the most - favored - nation clause of international treaties. They do not want to resort to quotas and they feel that creation of subclassifications of industries designed to give exclusive bene- fits to given countries may result in retaliation by others that may feel aggrieved. Some Yankee traders feel that the most-favored-nation clause conflict can be avoided by resort to skilful means in the drawing up of the pacts, and are inclined to discount the apprehension felt by some interests that inocuous bene- fits given in the case of one coun- try might take on alarming pro- portions because of being shared with a third nation wherein pro- duction of the commodities traded in is of major importance. 115 W. FULTON ST. This double duty display and storage case will make money for you. The most economical case on the market today. DOUBLE DUTY—and the best possible display—OVERHEAD REFRIG- ERATION—No spoilage, Positive temperatures maintained. Other features include—BAKED DULUX EXTERIOR, ELECTRIC LIGHTS, HEAVY RUBBER DOORS AND FRAMES, THREE INCHES. CORKBOARD INSULATION. SIX AND EIGHT FEET LENGTHS THE LOW PRICE WILL AMAZE YOU Every Merchant can afford this case as it is priced within reach of all. It will pay you to write or call for further information today. Boot and Company GRAND RAPIDS, MICH. MR. asa Merchant Want to Increase Your Volume? 14 HARDWARE Michigan Retail President — Henry A. Schantz, Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary—L. S. Swinehart, Lansing. Hardware Association. Grand Suggestions For the Hardware Dealer in November Early November is none too early for the hardware dealer to consider his Christmas plans. The sooner his Christmas lines are ordered, the better the chance of get- ting the most attractive lines on the market. In Christmas demand, novel- ty is helpful. Most people are eagerly looking for a change from the time- honored routine of gifts. The custom- er, attracted by the novelty, may on after thought decide to buy some arti- cle more conventicnal. Yet the novelty will have served its purpose of attract- ing business to your store. Now, a novelty is often started on the market in tentative fashion, with a limited output for a try-out; so that the dealer who wants to stock attrac- tive new lines should order early, when he can get a comprehensive selection. Having attended to his Christmas stock, buying on the basis not of price alone but of saleability, the dealer can attend to other advance preparations for his holiday trade. A first essential in preparing for the Christmas trade is to educate your public to the desirability of shopping early. As every dealer knows, the tendency is to postpone Christmas shopping till the last moment. The result is that such customers get poor service in crowded stores after the stock is pretty well picked over. A longer period of buying and selling activity is more satisfactory to both merchant and customer. The first essential in inducing early buying is to start selling early. Im- mediately following the Thanksgiving holiday, display your Christmas lines and introduce Christmas colors into the window and interior decorations. Don’t expect an immediate response. It takes a week, perhaps more, of ad- vertising and display to get the public convinced that Christmas is really com- ing. Thus, to start the Christmas buying early in December, the selling—that is, the advertising and display—should begin the last week in November. Work the Christmas colors and acces- sories into your displays, introduce Santa Claus into your advertisements, and talk about vour Christmas gift lines right after Thanksgiving. Meanwhile, a lot of preparatory work can be done before Thanksgiving. Ad- vertising can be drafted and displays planned. If you plan to use a live Santa Claus, or a Santa Claus stunt of some kind, make the arrangements well in advance. Possibly you'll need extra salespeople for the Christmas holidays: scout for them now. and give thei a little preliminary training if you can, perhaps on busy Saturdays. Also, plan any necessary rearrangement of store and stock in advance. Before Christmas comes Thanksgiv- ing; and early November displays can be related to the Thanksgiving holiday. MI1CH:iGAN Play up the turkey and the pumpkin pie. They give you an excuse for fea turing your latest range and a good line of cooking utensils. Harvest mate- rial, a shock of corn, big potatoes and root vegetables, will be colorful dis- play accessories and will accentuate the Thanksgiving note. In addition to ranges and cooking equipment, you can play up lines that fit in with the “Prepare for the holi- days” idea. Thus a new heater, for winter comfort; storm doors and win- dows, weather stripping, and similar lines; interior paint specialties to brighten the home for the holidays and the holiday visitors. Such lines can be featured in connection with Thanks- giving, and featuring these lines en- ables you to put across the holiday idea some weeks before it is time to start your actual Christmas advertis- ing. Thus your pre-Thanksgiving dis- plays and advertising form a stepping stone to your Christmas campaign. It is not too late for a good showing of builders hardware, lock sets, tools, etc. Such lines lend themselves to at- tractive display. The fall is a good season, too, to push the sale of roofing. People are naturally inclined to at leasi patch the leaks before the wet weather sets in. A canvass of contractors, builders, and home owners early in November should result in securing some business. In the fall months the dealer should give particular attention to his farm customers, who will have time for re- pairs that have been neglected or post- poned in the harvest season. Now the farmer can make repairs to house or barn, mend fences or do some building or implement painting. Woodcutting is also in order. For these jobs the farmer will require lines—such as hammers, nails, screws, saws, wire, etc—which your store may as well furnish. Implement paint is a good line to push. In the fall and winter the farmer has time for painting; and once he is educated to the importance of protect- ing his implements, he will form the habit of attending to this work every year. One dealer makes it a practice to secure early information of all pro- speciive farm sales. He gets in touch with those interested, and suggests giv- ing the implements a touch of fresh paint before the auction, pointing out that the better prices secured will pay for the paint many times over. Quite a few orders have been secured in this way. after the builders’ hard- ware trade, outside canvassing is a great help. You can’t get the business by sitting in your store and waiting for it to come, even if you help out by aggressive newspaper advertising and window display. Your competitors, some of them, do outside canvassing; and the average builder is apt to do business with the man who comes after lis trade. It is a good stunt to delegate some one member of your sales staff for this outside work. If you can’t spare an experienced man, pick a bright young clerk. Have him study the subject, study the goods, learn something about styles of architecture and furnishings In going TRADESMAN and the builders’ hardware that fits into any given decorative scheme. In short, develop him into a_ specialist. Have this man call regularly on archi- tects, contractors, builders and prop- erty owners. A wide awake man going after this business can get a chance to figure on practically every contract, to submit suggestions and estimates. You won’t get all the business by any mans; but what you do get will be worth while, and a great deal more than you'll get if you make no effort. Victor Lauriston. ——_—_+ + +___- Michigan Federation To Meet Novem- ber 22 Lansing, Nov. 3—The Board of Di- rectors of the Michigan Federation of Retail Merchants met Wednesday, Oct. 31. The principal points covered by the meeting were as follows: 1. Definite arrangements made for a state-wide meeting of members of as- sociations affiliated in the Federation with state governmental officials and legislators. Invitations will be extend- ed to the Governor-elect, other state and perhaps some congressional can- didates, also all state senators and rep- resentatives. The speakers will be in- vited to speak on matters of public in- terest. The idea of the meeting is pri- marily to facilitate closer acquaintance- ship of the legislators with retail inter- ests of the state. This meeting is called for Thursday, Nov. 22, beginning with dinner at 6:30. I take this opportunity, on behalf of the Federation, of inviting you to be with us, as our guest, that evening. 2. The Sales Tax Committee, com- posed of the following members, Lee Bierce, chairman, S. E. Larsen, Joseph Grant, Herman Hansen, James Maher, made its report suggesting such chang- es in the sales tax law. The Commit- tee was requested to confer with the State board of tax administration and other public officials concerning the suggested changes. President Hager reported on con- ferences with the emergency welfare relief in the effort, niade by the Feder- ation, to induce the emergency welfare relief to route purchases through re- tail channels. The following committee was ap- pointed to continue discussion of this matter with the emergency welfare re- lief: Mr. Alton J. Hager, chairman, H. W. Bervig, Joseph C. Grant, Lee Bierce. The Federation went on record as opposed to the proposal to raise freight rates, which proposal is now before the Interstate Commerce Commission. The following committee was appointed to drafta resolution to that effect: Hunter M. Gaines, chairman, Herman Hansen, Clare F. Allen. The Board of Directors decided to incorporate the Federation. Harold W. Bervig, Sec’y. ———~++ > Proceedings of the Grand Rapids Bankruptcy Court In the matter of Charles Selin, bank- rupt No. 5915. The first meeting of cred- itors has been caled for Nov. 12. In the matter of John H. Vander Ven, bankrupt No. 5922. The first meeting of creditors has been called for Nov, 12. In the matter of Peter Camp, bankrupt No. 5920. The first meeting of creditors has been called for Nov. 12. Oct, 9. On this day the reference, and adjudication in the matter of Minnie Oetman, debtor No. 5825 in bankruptcy under section 75 of the bankruptcy act as amended on March 3, 1933, and June 28, 1934, were received. The schedules have been ordered filed. Upon receipt of same, the assets and liabilities will be made known. Oct. 24. On this day the reference, and adjudication in the matter of Cesare and Emma’ Federrighi, debtors No. 5832 in bankruptey under section 75 of the bank- ruptcy act as amended on March 3, 1933, and June 28, 1934, were received, The schedules have been ordered filed. Upon receipt of Same, the assets and liabilities will be made known. Oct. 18. On this day the reference, and adjudication in the matter of Arthur Ha- bel, debtor No. 5840 in bankruptcy under section 75 of the bankruptcy act as amended on March 38, 1983, and June 28, 1934, were received, The schedules have been ordered filed. Upon receipt of same, the assets and liabilities will be made known, In the matter of Anthony E. Vander Hull and Herma Helmers, co-partners doing business as Hull Construction Co., bankrupt No. 5642, final meeting of cred- itors was held under date of Oct. 5. Arthur N. Branson as present for Fred G. Timmer, trustee, There were no other appearances. Trustee’s final report and account was approved and allowed. Order was made for the payment of expenses of administration and for the payment of preferred claims as far as funds on hand will permit. No objection to dis- charge. Final meeting adjourned with- out date. Files will be returned to U. S. District Court Clerk, Oct. 31. On this day the schedules, reference, and adjudication in the mat- ter of Charles Groenink, bakrupt No. 5936, were received. The bankrupt is a trucker of Muskegon, The schedules show total assts of $2,336 (of which $320 is claimed exempt), and total liabilities of $1,031.16, listing the following creditors: Peter L. Bush, Muskegon_____-_- $ 100.00 Karel Hardware, Muskegon__ = 47.90 Mr. J. Kemmink, Shelby_-_- 200.00 Postema Bros., New Era_-_-_-- cg 26 J. Vanderveen, New Era__--___-- 1: John Viaanderwall, New Era______ iL Swanson and Westing, New Era Muskegon Heights Furniture Co. 12 State Bank of Montague_______- 275.00 In the matter of Burt K, Craffee, Cr., bankrupt No, 5574, final meeting of ered- itors was held under date of Oct. 5. Arthur N. Branson was present for Fred G. Timmer, trustee. Jarrett N. Clark, attorney, was present for bankrupt, No other appearances, Trustee’s final report and account was approved and allowed. Order was made for the payment of ad- ministration expenses, No dividend. No objection to discharge. Final meeting ad- journed without date. Files will be re- turned to U. S, District Court. No objec- tion to discharge. Final meeting ad- journed without date. Files will be re- turned to U. S. District Court. In the matter of Westend Furniture Co., bankrupt No, 5598, final meeting of creditors was held under date of Oct. 5. M. N. Kennedy, trustee, was present in person. Hred G. Stanley, attorney for trustee, was present, Bankrupt present by E. Sarl Clark, its president, Trustee’s final report and accout was approved and allowed. Certain attorneys’ bills approved and allowed. Accounts, bills and notes receivable were offered for sale and no bids having been received, were aban- doned as worthless and burde nsome, An order was made for the payment of ex- penses of administration, preferred claims and a first and final dividea to creditors of 5 per cent. No objection to discharge. Final meeting adjourned without date. Files will be returned to U. S. District Court. In the matter of Williams Concrete Equipment Co., bankrupt No. 5206, ad- journed final meeting of creditors was held Oct. 25, in conjunction with the sale of assets. Fred G. Timmer, trustee, was present, The bankrupt was represented by Travis, Merrick, Johnson & McCobb, attorneys, Certain creditors were pres- ent in person and by French Holbrook, attorney. Claims were proved and al- lowed, The trustee’s final report and account, together with supplemental re- ports, were approvd and allowed. An order was made for the payment of ex- penses of administration, preferred claims and a first and final dividend to general creditors of 7.6 per cent. No objection to bankrupt’s discharge. The meeting ad- Journed without date and the files will be returned to the U. S, District Court. Noy. 3. On this day the refere nee, and adjudication in the matter of Fred Scadin, debtor No. 5887 in bankruptcy under sec- tion 75 of the bankruptcy act as amended on March 3, 1933, and June 28, 1934, were received, The schedules have been order- ed filed. Upon receipt of same, the assets and liabilities will be made known. ———_23+s___ Chinaware Buying Up Sharply Fall buying got into full swing in the wholesale chinaware market this week as stores ordered goods for Thanksgiv- ing promotions. Manufacturers were surprised both by the size of the pur- chases made and the strong preference shown for dinner sets in medium price ranges. Average orders placed so far this month, producers said, are running 15 to 30 per cent. ahead of last Fall’s average in quantity and slightly more in dollar value. Retailers report that consumer interest in dinner sets rose sharply late last month and has in- creased steadily since that time. November 7, 1934 IOP tte fe Ball November 7, 1934 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek. First Vice-President —D, Mihlethaler, Harbor Beach. Second Vice-President—Clare R. Sperry, Port Huron. Secretary-Treasurer—Leon crans, Tecumseh, Manager—Jason 6. Hammond, Lansing. F, Rosa- Consumer Buying is Increasing The brightest spot in the businéss picture these days is the revival of consumer buying on a_ broad Dun & pected increase in retail sales, which started in mid-West, has been gaining momentum without interruption, car- rying the total for the current week (ended September 15th) 10 per cent. to 15 per cent. above that of a year ago for the country as a whole.” front. 3radstreets says: “The unex- Heavy rains are responsible for changing the complexion of retail business in mid-west and southwest drought areas. These rains have come in time to insure adequate fall forage and are soaking into the subsoil, thus making farmers more optimistic about next year’s prospects and more ready t. spend money. The Chicago Bureau of the Wall Street Journal declares that “so lone as AAA exists—and if the farmers in the mid-West have their way it will become a permanent fix- ‘ farm order ture —the chances of selling equipment, automobiles, mail merchandise, ctc., in the tions of the Great Plains are better than they have heen in some time.” This change in sentiment is already substantiated Ev the fact that in some sections of the Middle West, dollar volume of retail sales for the week ended September 15th was as much as 45 per cent. higher than in the same week last year. In the South, retailers reported volume 25 per cent. to 30 per The largest rural sec- cent. ahead of last year. increases were shown in wearing ap- parel, dry goods, groceries, home fur- nishings, hardware, paints and plumb- ing. —_+22> > Enthusiasm in Advertising Need Not Be Bombastic It depends entirely on a store’s class of trade what type of language it should it should use in advertising. So-called “bargain” stores use en- thusiastic, sometimes bombastic, lan- guage full of big claims. A certain por- tion of the public will like and respond to it. The store catering to quality trade can use enthusiasm—but it must be couched in dignified and refined language. A merchant with a very likable per- sonality can often use highly personal- ized copy—-thereby he makes friends. However, another merchant without the same personality would make a very serious mistake to sprinkle his eony with the first person pronoun. Advertising language should be adapted to the class ‘of people the advertiser seeks to reach. high-class, “We Sell For Less” Advertising ‘ Slogan The following is an excerpt from a letter in answer to a communication asking that the use of the slogan “We Sell for Less” be declared a code vio- lation. Article IX, Section 1 (c) regulatory of comparative advertising claims only prohibits advertising which inaccur- ately lays claim to a policy or contin- uing practice of generally underselling competitors. In order to decide that any store using a “sells for less” slogan is in vio- lation, it would, be necessary to prove that in actual sales that store did not actually generally sell for less than the majority of competitors, a condition which might involve great difficulty. Federal trade and Better Business Bureaus have tried unsuccessfully for years to outlaw the use of such slo- gans, oe 9 October Rug Output Gained An active call for limited quantities of axminster and low-price wilton rugs for immediate shipment has developed in the floor coverings market. Stores placed commitments for goods needed to build up stock for the remainder of this month, when Fall consumer de- mand is expected to reach its peak. Rug and carpet manufacturers say that production last month ran ahead of October last year despite the slow con- dition of the general market. The fa- vorable showing, they admitted, was made possible only because rug de- mand took a sharp drop in October a year ago. > + 2 Cautious on Men’s Holiday Items Although optimistic about the out- look for Christmas stores are men’s holiday business, wear purchasing items cautiously, manufacturers report. Usable gifts are again stressed strongly, although the demand from the higher-price stores for luxury items has improved slightly over last year. Retailers are particularly interested in gifts in the $1 range and some com- plaints have been heard that the variety of such merchandise is not large. The usual run of neckwear, shirts, robes, pajamas, hosiery, etc., comprises the bulk of the business. + - -— Knit Goods Colors Chosen The official Spring and Summer color card for the knitted outerwear industry, prepared in conjunction with the Textile Color Card Association of America, will present twenty-six shades and two supplementary tints carried over from the Fail card, the National Knitted Outerwear nounced. Association an- Blues, browns and greens will be important in the new card. With increasing favor for pastels, eight pas- tel tints have been included. In addi- tion, six sports colors aimed to both blend and contrast effectively with white are offered. Completing the ex- hibit are twelve very practical shades. oo - Shade Spring Underwear Prices 3ecause of excessively keen competi- tion, a further softening of prices on lightweight underwear for Spring developed this week. Low-end goods were affected mainly, with mills being able to cut prices by reducing weights or cheapening quality. Jobbers are bevinning to show interest in Spring goods and apparently want them at prices that will compete with the chains. Whereas at the beginning of the season main emphasis was ex- men’s pected to be placed on the 25-cent shirts and shorts, buyers are now clamoring for goods to retail as low as 15 cents. He misses who has no mission. Safety Glass Popular The use of safety glass is spreading to the building trades to reduce the hazards of flying glass in residences and buildings. MICHIGAN BELL TELEPHONE CO. Business Office. “THAT WAS ANNE CALLING FROM CHICAGO... she’ll be here tonight” As easily as a hail from the neighbor next door, one may receive a telephone call from the next block, from across the continent, from a ship at sea, from foreign shores. Such ease of communication is the result of constant research by the Bell Telephone Laboratories .. . of the precise manufacturing skill of the Western Electric Com- pany... of increased speed and accuracy of operation. Telephone service is a social and business asset. It enables you to keep in close touch with family and friends. In emergencies, it is priceless protection. Telephone service may be had for only a few cents a day. For complete information, write or visit the Telephone 320 Houseman Bldg. One of the 72 Selected Companies of the FEDERATION of MUTUAL FIRE.INSURANCE CO’S The GRAND RAPIDS Merchants Mutual Fire Insurance Co. Affiliated with the Michigan Retail Dry Goods Association GRAND RAPIDS, MICHIGAN Phone 95221 HOTEL DEPARTMENT Great West Building Up Monument To Friendship Los Angeles, Nov. 3—The U. S. Treasury Department, some time ago, issued an order to the effect that all liquor bottles from which the fluid had been abstracted must immediately be broken, or there were dire penalties in store for overlooking this regulation. The order was reasonable in that it was designed to protect the consumers of liquors as well as to protect the re- tailer and insure payment of govern- ment taxes on alcoholic beverages. However, it seerms that a great many hotel operators as well as food pur- veyors looked upon it as a joke, oper- ators of automobiles looked upon it askance, and the Jong and short of it has proven that the order was far from effective. Out here there have been a few arrests and it has been taken as a joke by dispensers of justice. The Hotel World-Review has offered a suggestion which might be accepted to advantage by the authorities, and that is to pre- pare bottles each with a 25-cent piece embedded in the glass so that it is nec- essary to break the bottle in order to release the coin, in which instance Young America would certainly keep a watchout on the garbage cans to assure themselves that none of the quarters were unaccounted for. F. Van Houten, recently of the Parkshore apartment in Chicago, has joined manager James McFate, of Ho- tel Wolverine, Detroit, as assistant manager. It will be remembered that our old friend, E. S. Richardson, con- ducted this property until recently. Martin Johnson, who closed a deal recently for the purchase of the Wig- wam Hotel, at Edgewater, near Paw Paw, one of Paw Paw lake’s finest re- sort properties, has taken possession of same and has already let the contract for the installation of a heating plant in the annex and also the construction of a full basement under same. Other extensive improvements are contem- plated for next season, Adele B. Frey, supervising house- keeper of DeWitt-Operated hotels, re- cently addressed the Detroit Chapter of the National Executive Housekeep- ers Association, in which she gave them much timely advise. “Bring your chapter to the front by harmony, con- structive programs and educational lec- tures and let the outside world know of your existence. We are recognized irrespective of our position, only for what we make of ourselves.” James J. Jennings, assistant manager of the Morton Hotel, Grand Rapids, and new president of West Michigan Charter of Hotel Greeters, was given special mention in a recent issue of the Hotel World-Review, accompanied by an appropriate illustration. I know this young man very well, and he de- serves all the good things said about him. Hugh Gray, secretary-manager of the Michigan Tourist and Resort As- sociation, comes forward with the statement that the resort business in the Wolverine State was 60 per cent. better during this last summer than it was in 1933, and was equal to the peak years of travel in this section. How- ever, while resort operators reported being obliged in numerous instances during the summer to turn travelers away, they also claimed that the guests did not spend money as freely as they used to in the prosperous years. At a recent reunion of Hotel Greet- ers, in Detroit, given in honor of the presence of International President W. A. Stead, of Hamilton, Ontario, Pres- MICHIGAN ton D. Norton, of Hotel Norton, acted as toastmaster. Mr. Stead announced that the Greeter organization, which is growing rapidly in all parts of the United States as well as the British Possessions, is making a special cam- paign to interest hotel operators in furthering their work by placing mem- bers of their organization behind their desks and advertising the fact to their patrons. Out here in California the Greeters may be said to have “arrived” and are popular with the traveling pub- lic. Solomon Cutshaw has_ purchased Hotel Quincy, at Quincy, from C. C. Mohr. The new proprietor plans to re- model the hotel at once, adding a cof- fee shop and other improvements. Some of the best stories told about California are really jestful ones and play upon California’s loyalty, but eventually they react and affirm the frequently made statement that “every knock is a boost.” Now, during my eight year’s residence in the Golden State, I have had a lot to say about my environments. I have not hesitated to criticize when I felt I was warranted in doing so, but I have tried to be fair, and anyhow the good things I have had to say about the common- wealth have more than three-fold off- set the aforementioned criticisms. And I hope in the future to feel that I have been justified in broadcasting these praises. This particular chapter is a general, and, I believe, fitting applica- tion of the results of much careful study. It is prepared conscientiously and without prejudice. Californians, otherwise known as “native sons,” are always profoundly confident that all visitors to the Golden State will ulti- mately capitulate to the magic of her charms, and why should it not be so, when he finally realizes that the old- time adage of “many a true word is spoken in jest,” is sufficiently exempli- fied in this instance. But appropos of all this, one is reminded of that most remarkable of facts in conjunction with the loyalty of Californians, that the state is, to a great degree popu- lated with “adopted” sons and daugh- ters. The native-born rarely shows greater devotion or more staunch loyal- ty than does the adopted one. Com- ing into California from any country or city in the world, one is somewhat amazed to find that he immediately encounters fellow countrymen or fel- low townsmen, no matter where he may hail from. Somehow, too, fellow- ship is more quickly established than in Eastern environment. The Great West has endowed her people with a spirit of kinship that is building up a monument to Friendship. One might easily imagine those early explorers or Spanish colonists who first set foot in California soil nearly four centuries ago, or those devout Franciscans who following them in later years and founding religious structures up and down the coast, found here a promise of friendliness to the world at large. So one can understand where the aver- Store, Office and Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N.W. Phone 8-6027 Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers, All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager TRADESMAN age Californian acquired his notions of what constitutes hospitality. At dif- ferent periods in the history of Cali- fornia different sections have attracted the enterprising eyes of the world and emanating from each fresh endeavor, whether it may have been the famous gold rush, irrigation projects, sunshine and roses, or what you will, the results have been continuously progressive un- til there is to-day builded on the far vision, sacrifices and efforts of valiant pioneers and adventurous predecessors, a great state, a place rich in present realization and in illimitable future promise. All the traditional romance of California, the vivid “razzing,” if you might call it such, the local view- point prognostications, these and a thousand and one other things, have actually seemed to work together for the glory of the state. But, be that as it may, the Californian contends that it is not due to things that have been Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President November 7, 1934 ee An Entire City Block of Hospitality Have You Seen Ou New @ Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Dantlin GRAND RAPIDS 750 ROOMS $2 UP The MORTON announces 400 ROOMS WITH PRIVATE BATH $1.50 up e@ Dining Room Grille Room Cafeteria ) Delicious food served in pleasant surroundings at prices which have made the MORTON popular. @ GRAND RAPIDS’ FRIENDLY HOTEL Philip A. Jordan, Manager CODY HOTEL GRAND RAPIDS RATES—$1 up without bath, $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mangaer Park Place Hotel Traverse City Rates Reasonable—Service Superb Location Admirable GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon “t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To « “a - to ek eekly Gai: bab a 6 baal: ek > pbs debs SOs aan eek: a A A ee Sasa © cc Se RS ae ak a gk ee — es De OR Om ORR rn tom OR OD th Sek sek ae aah lek agedecoeek aie aa ee wer ae ee Se ee ee, ee ee Ee eye Ly te be te tere ny to November 7, 1934 MICHIGAN TRADESMAN 17 or things that are to be, but due to the inherent and irresistable lure of the land itself that she has become great. Each year finds increasing numbers of people traveling to California. They come from every corner of our own and from every other country in the world. Come as they may—a happy, expectant party, whole families in their own motor cars, or alone, in pairs, or in great groups, by rail, by steamship, by busses, and not infrequently by air- ship—visitors are sure to find awaiting them a cordial welcome—a hospitality as’ sincere as it is general. Every citi- zen seems to feel a proprietory pride in the abounding beauties of the great commonwealth and, as I have said be- fore, it is just as often the newcomer as the native son who paints the pic- ture in the most glowing colors. Stranger meeting stranger on the city streets and in the numerous parks and play spots, finds always that any re- quest for information or for aid is ad- dressed to a “cheerful giver” as well as a truthful one. Kindly courtesy is the dominant trait of the individuals as well as of the various organizations that serve the visiting hosts. And visi- tors accept California readily. Primar- ily the reasonableness of the cost of living appeals to visitors. Even if this is an initial consideration, attractive- ness and the many facilities for viewing the wondrous scenery, at a limited out- lay, supplies a further appeal, for the visitor most assuredly “gets a run for his money.” Even the real estate “shark,” which one hears so much about, is a regular fellow. He will try his darndest to sell you a bit of real estate, but if he cannot, will smother his disappointment and be your friend. Some of my warmest acquaintances out here are among the class who called me up incessantly at all hours of the day and night to go out and view their offerings. Failing in this they have been untiring in their efforts to enhance my pleasures here and to assure them- selves that I, also, might become a booster. And California is made up of boosters. That is one of the reasons for her phenomenal growth and pros- perity. The Interstate Commerce Commis- sion has given it out cold that they will absolutely pay no attention to resolu- tions and) communications sent them by chambers of commerce throughout the country. In fact all such commun- ications are stopped by the office boy and’ consigned to the waste basket. Evidently the I. C. C. doesn’t give a rap for the dear public, whose ideas are boiled down through the medium of the local. chamber of commerce. What they want is the ideas of the railroads as to what they want, so they can give it to them. It is a matter of record that they have had a lot of ben- eficial offerings heaped upon them which they—the railroads—felt would not make them popular with the pub- lict, and were inclined to soft pedal. Some day the dear public will reach the saturation point and destroy that which they created under the innocent notion that such an organization was necessary to the public weal, instead of a travesty on fairness and equity, and a haven for “lame ducks.” The food that Americans waste each year has served as a basis for many striking expressions. All of this comes, however, in a definite application when it is realized in too many cases it is not he who eats but he who serves stands the losses for same. One of the little things not always appreciated by the promoter and inex- perienced hotel builder is that the prof- itable life of the hotel is comparatively short, and that unless suitable provision is made for depreciation the owner will find himself, long before he is ready for it, with an obsolete plant on his hands. Then, when the inevitable new hotel is builtg the old one is ready for the scrap heap, and cannot be continued at a profit. And I might add that this also applies to all types of rentable realty. There are strikes and disputes every day all over the nation. Wherever you locate a walking delegate there is al- ways a good prospect for a row. Most of the demands are for higher wages, shorter hours, or sumpin’, but in most of them there is no warrant beyond a desire to show authority. If they could bring trouble into every family in their particular bailiwick they would be su- premely happy. They never care a hoot whether there is any justice in their demand or not. And yet less than 10 per cent. of labor is unionized. Frank S. Verbeck. ee ee ae Items From the Cloverland of Michigan Sault Ste. Marie, Nov. 5—Rev. Al- bert E. Ewert, chaplain of Jackson Prison, came all the way to the Sault to tell us that recovery is here. He was one of the principal speakers at a Dem- ocratic meeting held at the Sault Bev- erage Co. hall, Friday. He also told of the good things that would take place if the democratic candidates are elected. As we are not talking poli- tics in this column we are willing to accept prosperity, even if we don't all vote the democratic ticket. Six Sault Ontario -hotels have lost their beer licenses. This action is the result of complaints sent in by various Sault organizations and churches pro- testing the number of licensed hotels, as they are entitled to only one beer parlor to every 2,923 of the Sault’s pop- ulation of 25,386. | The Parish lunch opened for busi- ness last week at 427 Ridge street. They will specialize on barbecued chicken and ribs. They have installed private dining rooms and will be open day and night. Being in the busy dis- trict they should hake a success of their new venture. The Lincoln cafe on West Portage avenue has closed for the season and the proprietor has returned to Florida, where he operates a similar business during the winter. The sign left on the door reads, “Closed for repairs.” The salvation army drive now tak- ing place is not making the goal as fast as in other years. They suggest that the people give until it hurts. The man who is on the giving end of the fund ought to congratulate himself that he isn’t on the receiving end. The formal opening of the Fireside Inn, twenty miles South of the Sault on US 2, took place last week. ~ Carl Vaher, of Kinross, and Miss Elizabeth Johnson, of the Sault, are the proprie- tors. Dinners and light lunches are available at the Inn. The owners an- nounce that they will cater to private parties as a specialty. Beer will be served. Mr. Vaher is well known here, having been in partnership with Mr Somes in the contracting business for a number of years. The economist says that “the only trouble with the processing tax is that somebody has to pay it.” Same as every other tax scheme. Miss Olive Deichelbor, who has been conducting a grocery on Bingham ave- nue for the past two years, has sold the stock to Mrs. Arthur DeMolen, who is a sister to Miss Olive Deichelbor, and the business will continue as it has been conducted, with Miss Dei- chelbor in charge for the present. Robert S. Moore has resigned from the firm of Henderson & Moore, beer warehouse for the Michigan Liquor Control Commission. Mr. Henderson will continue alone in the warehouse business. Michigan’s newest trout rearing sta- tion, located at Cook’s Run, near Crys- tal Falls, Iron county, is now nearing completion. The caretaker’s building is of log construction and of appropriate design. The entire layout is in a pic- turesque forest setting. Cook’s Run station reared its first quota of finger- ling trout this year. The Blue Goose market has installed a meat market in the Main fruit store at the corner of Ashmun street and Portage avenue. All new fixtures in- cluding an up-to-date electric counter display and the latest model of an electric refrigerator. : Weaver, formerly with the Soo Co-Operative Mercantile Associa- tion, is now in charge of the meat de- partment. On Saturday, the opening day, a demonstration of Farmer Peet’s quality meats and sausages with free hot dogs will be in evidence. This store is located in the heart of the business district and carries a complete stock of fruits, vegetables and groceries, as well as meats, and is enjoying a good pat- ronage. As a matter of fact, nothing makes a man feel better than to realize that he is helping the other fellow. William G. Tapert. ——_++ + Macs Meeting of Federation of Retail Merchants The members of the Executive Board of the Michigan Federation of Retail Merchants met in° Lansing Wednes- day, Oct. 31, and spent the entire day in discussing and deciding on certain matters of policy. Considering the im- portance of the somewhat lengthy dis- cussions and official action taken, we will postpone a report of this meeting until later except to mention plans for future meetings. A summary of the number of mem- bers of the associations represented in the Federation was made and it was decided that, as soon as possible after election, it would be desirable to hold a round-up meeting of the members of all organizations, It was decided that such a meeting would be held in Lansing at the Hotel Olds on Thursday, Nov. 22. This meeting will consist of a board meeting and committee meetings dur- ing the afternoon, notices of which will be sent by the secretary, and a mass meeting and big dinner for the evening, the same to be held in the ball room of the Hotel Olds. Price $1. Invitations and complimentary tick- ets will be sent to state officers and legislators-elect, through the medium of our bulletins and other correspond- ence. The officers of the various asso- Ciations estimated that an attendance of at least 700 persons could be se- cured. The ball room of the Hotel will accommodate about that many and it was apportioned among the secretaries present that each should become—so far as possible—responsible for the presence at this meeting of a certain number of members from his respec- tive organization, We took the responsibility of assum- ing that fifty members of the Dry Goods Association would attend and that our Association could also be responsible for ten complimentary tickets to the invited guests. You will hear about this meeting again in a later communication and we want you to make plans now to come to Lansing. We probably will have on our program the Governor and Lieutenant-Governor-elect and one or two members of Congress and two or three members of the Legislature. This is going to be a red-letter event and you should begin now to arrange your schedule so that you can be pres- ent on this occasion. It is not intended that persons who have been elected to office shall be quizzed as to how they stand on cer- tain important problems. The meeting is called that the members of the Fed- eration can get acquainted with each other and incidentally get acquainted with those who have been elected to administer our state government. The group meeting at Pontiac was a hum-dinger, due to a large degree to the intelligent and diligent efforts of our local committee, Harry Grossman, manager of the Chase Mercantile Co. With our insurance field representative Harold W. Buck, I traveled among our members in the Pontiac area and we are gratified to report that many of them responded by attending the meet- ing. Dinners were ordered for forty-five and before we were through fifty-eight persons were served. All regretted that our President, Mr. Grant, was un- able to be present on account of busi- ness reasons, but Tom Pitkethly pre- side as chairman with his usual happy and efficient manner. J. E. Cummins, of Detroit, conferee of the State Board of Tax Administra- tion, appeared in Mr. Mogan’s place and Clare R. Allan of Wyandotte, Sec- retary of the State Pharmaceutical Association and chairman of the Fair Trade Committee of the Michigan Fed- eration of Retail Merchants, explained the plans and purposes of the Federa- tion. Professor Gault was also present and gave, as usual, a very instructive address. Members were there from Mt. Clem- ens, Port Huron, Ann Arbor, Flint and other nearby places. The Waite and Chase stores were each represent- ed by six or seven store executives. We are indebted to the manager of the Hotel Heldenbrand for excellent cater- ing service. Jason E. Hammond. Mer. Mich. Retail Dry Goods Assn. ———_» +2. Denims Wait on Federal Orders The denim market is expected to continue in a weak condition until the Government opens bids in about two weeks on the huge yardages called for. The present market is 14 cents for the 2.20-yard construction, although one important house is asking 14% cents, and very little demand is developing at the present time. The bidding for the government orders will undoubtedly give direction to the market, one way or the other. If bids are as low or any lower than those submitted some weeks ago, further weakening-is seen. Agents are confident, however, that the mini- mum levels will be somewhat higher than the previous ones. —_+++—____ Six New Readers of the Tradesman The following new subscribers have been received during the past week: Howard Sherman, Grand Rapids Schmude Bros., Port Huron Geo. B. Nienhuis, Beaver Dam Samuel Igram, Flint A. E. Osmer Co., Owosso Cook & Smith, St. Johns —-—_++.___ Achievement never flirts with quit- ters. roses Sunn nen 18 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical] Association. President—J. E. Mahar, Pontiac. Ex-President—Duncan Weaver, Fenn- ville, First Vice-President—Ben Peck, Kala- mazoo, Second Vice-President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- bor. Secretary—Clare F. Allan, Wyandotte. Executive Committee — M. Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A. A. Sprague, Ithaca: Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville. Hitch Hikers vs. Fighting Mem- bers Put yourself in your right class and figure for yourself the results you want. Most state associations have many eligible members who will not join their trade group, but are always ready to ‘Take a Free Ride’ with what has been accomplished. Without an asso- ciation operating in your various lines of business we would be in a worse condition than we are to- day. To-day more than ever be- fore is a day of organization and the only person that can organize your business is yourself. Mer- chants of Michigan do not need an expensive lobby in Lansing, but they do need your 100 per cent. support, which is more val- uable than any lobby. The men you send to Lansing are your rep- resentaiives and they will give you what you want if you fight for your rights through your associa- tion and individual efforts. The Michigan Federation of Retail Merchants are organized to fight for you and your interests. Will you help them by sending your state association dues at once and then take an active interest in that association? It is your fight and you are the one who will be benefited by the results. It is not the size of the dog in the fight, but the size of the fight in the dog which counts to-day. Clare F. Allan. oe Some Recent Changes in Dispensing It has been frequently asserted with- out contradiction that the art of pre- scribing is not cultivated now as it was in former days. This is due to the fact that few phy- sicians of late year prescribe for their patients the complicated compounds that were favored by an older genera- tion of doctors. The newer remedies, mostly of synthetic chemical origin, are combined with greater scientific precision and a more positive knowl- edge is available of their effort on the human system than was true of the shot-gun prescriptions of an earlier period. Pharmacists are not so frequently called upon to exercise the knowledge MICHIGAN acquired by them in the pharmacy schools, many of the remedies in vogue today being prepared in wholesale fashion by firms of manufacturing chemists or pharmacists. The modern pharmacist has consequently very often to measure out specified quanti- ties of a particular make of drug, either of sythetic chemical origin or produced according to a patented or private process. An older generation of phar- macists had to be well versed in the manipulation of pill rolling and of plas- ter manufacture, as well as with an ex- tensive list of extracts, tinctures and elixirs that are now bought ready made. There are pharmacists in every com- munity who bear an excellent reputa- tion among both medical men and the public for accuracy in dispensing and general trustworthiness of character, and we need not labor the point that pharmacists of this class should be en- couraged and supported in every way possible. Signs are not wanting, to show that the profession is becoming weary of the vulgar implications attached to their places of business through the cultivation of luncheon displays and the general sale of food and: drink. Notwithstanding what has been said, it is pleasing to observe that it is re- garded as a mark of distinction among pharmacists to have their places of business recognized for the high quality of prescription dispensing which is car- ried on, and for the care which they take to provide drugs of the utmost purity and in strict compliance with official standards. —~+ oo Claims for Medical Powers Must be Qualified Aspirin is aspirin, no matter wo makes it. That is Uncle Sam’s de- cision, settling a free-for-all that has brought many a headache to makers of pain-relieving pills. The whole aspirin atmosphere is cleared by the Federal Trade Com- mission, In some countries aspirin is a trade- marked name which only the Bayer company can use. In the United States any one can use the name on pills containing aspirin, and the Bayer com- pany may not claim that its pills are the only genuine, that others are coun- terfeit or spurious. Still more, the FTC has clipped the wings of statements about what aspirin does and will not do. Unless it uses qualifying statements, the Bayer com- pany must stop claiming that “no harmful effects follow its use,” or “‘it does not depress the heart,” or “it does not upset the stomach.” The same brakes are applied to the company’s claim that its aspirin is a quick relief for bad headache, neural- gia, neuritis or other severe pain, and may be taken by nervous patients “in whom aspirin not only relieves suffer- ing, but acts as a sedative and induces rest at night.” The Commission de- mands that all these statements be tamed down. Of course, the Commission doesn’t mind if proper therapeutic claims are made for aspirin if those making the claims base them on reputable medical TRADESMAN opinion or pharmaceutical knowledge. Action against the Bayer company was brought in mid-June by the Com- mission. The company did not contest the proceeding and consented to issu- November 7, 19354 Complete modern Drug Store fixtures for sale at a great sacrifice, consisting of plate glass sliding door wall case, show cases, cash registers, count- ers, back bar soda fountain and utensils, ete. ABE DEMBINSKY, Liquidator 171 Ottawa Ave., N. W. ace Ok Aa he, Grand Rapids Michigan ' ideation I >> A 58 SERVING yy Beira MICHIGAN ——s & NEARLY A ef e) 0 (ee CENTURY — ah VARIETY AND GIFT GOODS CUTLERY AND HOUSEWARES OPEN STOCK DINNERWARE FAMOUS LAUGHLIN CHINA No matter what you may need, we have it. Orders filled with speed, accuracy and satisfaction. DOLLS PARTY FAVORS SILVERWARE GAMES STATIONERY CHROMIUM WARE BOOKS GREETING CARDS ELECTRIC GOODS WAGONS TOILET SETS TOASTERS VELOCIPEDES BRUSH & COMB WAFFLES BICYCLES BOUDOIR SETS LAMPS SLEDS MANICURE SETS BULBS ORNAMENTS CLOCKS TREE LIGHTS TRAINS WATCHES REFRIGERATORS DOLL CABS SALE GOODS COFFEE SETS COMPLETE DISPLAY in our SPACIOUS SHOWROOMS COME TO GRAND RAPIDS H. LEONARD & SONS Cor. FULTON and COMMERCE Sts.—Park your Car in our Yard. Pee Lee 1844 TO 1934, PRICES THAT PLEASE! Holiday Goods Grand Rapids Our line now on display. The best we have ever shown. We invite you to look it over. Prices Are Right. a Hazeltine & Perkins Drug Co. Michigan e 4 MSE RIS Soe ot a groans te wap antler Alana 5 Novees MICHIGAN TRADESMAN ” WHOLESALE DRUG PRICE CURRENT com oa Ounces 003 Se ee @13 65 Acetate Ib, -2 60 @ 96 as Cae ne ie eee @14 40 Bicarbonate, lb. ._--..---_ 30 @ 35 : : Bichromate, Ib. ~----------- 15 @ 26 Prices quoted are nominal, based on market the day of issue. MUSTARD Bromide, Ibs 2282 ess 59 @ 12 Carbonate Ibis 40 @_ 68 Bulk, Powd. ‘hlor Selece Ib ie aa © ‘ee @ 29 ACID FLOWER Ne ee ee Powd., 1 @ a Acetic, No: 8 tb,_-.- 06 to. Atnica, Jb) 222 50 @ 55 Gran., 34 3 Bia ed or RG Ibo. «tke 29 Chamomile Dio 2 ate as ede, IE @ 2 60 Carbolic, Xtal., lb. ..---_-- 43 German, 1b. 0) 60 G0) ae criminal ee O$@ 15 Vermanganate, Ib. ---------- 25 @ 40 Gane ib, 2 ea 45 — ib. @ 1 40 Po Store eT set 2 ° -Prussiate “lieu ti 1, Ib. Saffron Rea tb ee a en ene i American, Ib, ____----- 50 @_ 55 NUTMEG Yellow, 16) 22 50 @ 60 Oxale, Ib. Cae: 25 Spanish, ozs. __--____-- @135 Pound -----_--_---------—- @ a Sulphuric, lb. -------------- 10 Powdered, Ib. ~------------- @ §& QUASSIA CHIPS Tartaric. Ib, 0 7. Ne 40 FORMALDEHYDE, BEEN Pound 00 @ 30 Pound Ue 20 Powd., lb. -_-----_-___-_____ 3 @ 40 ALCOHOL Pound --------- @ 2% Poiavads Were cal 99 & 50 FULLER’S EARTH Powdered, 1b. 15 @ 26 QUININE Nod. wal, Die uae 50 @ 60 Powder, Ib. _--_-----_------ 0 @ 10 5 02, cang, gs... 2 Qo 7 . i ee OIL ESSENTIAL GELATIN Almond ROSIN ALUM-POTASH, USP Popnd) joe ses 55 @ 66 Bit:, true, ozs, 2. @ 50 Pound 200002 4 @ 15 gum p, 1b. oo 04 @ 138 Bit:) (art... 028s... @ 30 Pow) or Gra., Ib... 2 04%@ 13 GLUE Sweet true, Ib... 140 @ 2 00 ROOT Brok, Bro, Ib. 20 @ 30 cots anes hDe GES Aconite, Powd, tb______ @ 9 AMMONIA Gro Dark Ip Ta 16 25 ‘Amber, crude, TH @ E40 Alvanet, to 2 3 @ 40 _oncentrated, Ib. -------—- 06 @ 18 Whi. : ag Guube, sect | pO 2 Aearet, Pana, ih @ 50 ae @ 13 White G’a., Ib a § @180 Belladonna, Powd., Ib.—- @ 1% ay hy 13. White AXX light, Ib.__-____ a a 222 ace 2 1 oboe! Pew, 1 3 @ 45 Carbonate, Ib. a6 Ribbon ace ee 2G we celeaiot 1b.” ei @ a) Burdock, Fowd, ie @ 60 Muriate, Lp., 30 oo Ib. ---------------- oe @200 Calamus, Bleached, Split and Muriate, Gra., 18 GLYCERINE at ae i eee : as 2 : ao Hebd Wh, @ & Muriata, Po 35 Cassia, USP, Ib.----------- 10 @260 cajamus, Cea ee @ % . ” Pounds ese ee 17%@ 45 ##Cedar Leaf, Ib.-_... a 170 @ 2 20 50 Calamus, Powd., Ibe @ Cedar Leaf, Coml., Ib... 100 @1 25 Blecampane, lb. cea gE Eo 25 @ 30 GUM Citronella, Ib. -_--__--- 100 @140 Gentian, Powd., 1b.-------- 17%@ 30 Pound 2 20 Aloes, Barbadoes, Cloves, lb. -_- 175 @ 2 25 Ginger, African, Powd., lbh. 15 @ 26 so called, lb. gourds____ @ 60 Croton, lbs. -- 400 @460 Ginger, Jamaica, Limed, lb. 38 @ 655 Powd. Ib. 20-007 35 @ 45 Cubeb, Ib. ---_-- 425 @480 Ginger; Jamaica, Powd., lb. 30 @ 40 Aloes, Socotrine, Ib. @ Breercn, Ib, -_-.. 270 @385 Goldenseal, Powd., 1b..----- 175 @ 200 Sopaiba, ib, 0 eo 60 @1 40 Powd! Ibo) @ 80 ucalytus, Ib. -- 8 @120 fellebore, White, Powd., lb. 20 @ 30 Min Cana, ib) 200 @240 Arabic, first, Ib. ____- @ 40 eee! --=>----=------------ 225 @260 indian Turnip, Powd., Ib... @ 50 Kin, Oreg, tho cs 50 @100 Arabic, sec., lb, _--_- @ 30 Hemlock, Pu., 170 @220 ipecac, Powd., Ib 300 @ 3 60 Pero ibe a a 100 @ 460 Arabic, sorts, Ib. _____ 15 @ 25 Hemlock Com., 100 @125 jLicoriée, Ib. ~_----- 30 @ 365 | Pole Ibe ee 150 @180 Arabic, Gran., lb. __--- @ 35 Juniper Ber., Ib.-- 300 @320 Licorice, Powd., 15 @ 25 ; Arabic, P’d, Ib, ____- 25 @ 35 Junip’r W’d, lb, -_ 1 @1%76 Mandrake, Powd., 1b.-_--_- @ 40 : Asafoetida, Ib. _.___ 47 @ 60 Lav. Flow., lb.___- 450 @500 Marshmallow, Cut., Ib.------ @ 59 i BARKS Asafoetida, Po. _-. 75 @ 8g. Lav. Gard., lb.___. 125 @150 Marshmallow, Powd., 1b.__- @ 60 Gadsia Guaiac) Ip aout @ 60 lemon, Ib. -------- 200, @ 240) Oris ib, ee @ 3 Ordinary, Ib. @ 30 Guaiac, powd. __ @ 65 Mes true, 02S._-------- @126 Orris, Powd., Ib.------------ 40 @ 465 Ordinary. Po. 251 °@ 36 Kino Ibo L @ 1 00 lustard, art., @ 20 (Oivis, Singers, Wo @1 75 fooler Nee @ 40 Kino powd, ip @125 Orange, Sw., Ib.---___-_____ @325 pink, Powd., Ib.------------ 150 @ 2 25 ag 50 @ 60 Myrrh, Ib. _/_-_-- G:. o oe @120 poke, Powd., Ib._- @ 30 estas 40 @ 60 Myrrh, Pow., Ib. @ 7 ennyroyal, Ib. @320 Rhubarb, Ib. _.-. @ 80 38 @ 45 Shellac, Orange, a5 ge 4a Eoppermiins We @600 Rhubarb, Powd., 1 @ 60 1b. 33 @ 45 ce ound, lv. 35 @ 45 Ena Se e 3 he Sarsaparilla (Honduras, cut) 1 30 ¢ 1 “ She lac, white ‘bone dr’d) lb. 45 @ 55 Stent co WS Ce a Sarsaparilla, Med., Cut, lb. 0 Saintes Gai BG hcyecah Hosemary Howers, eau 100 @ 180 SGuite "Poway tor ee og i Seintrce: Po To ae @ NOW 1 (bbls, 150 @ 175 -Andalwood Tumeric, Powd., 1b..------- 15 @ 2 ean No. 2, Ibs. @ 150 E. 1, Ib. -_---__--___-- 800 @860 Valerian, Powd., lb.------.- @ 60 Pow., Ib. 16 2 2 450 @ 475 BERRIES ee ie @ 240 SAL Cubeb: Ib. 0-2" s a @ 65 Syn.,'1 @149 Epsom, Ib, ---------—------ 03%@ 10 Cubeb, Po., 1b,___-- me @ %) Pound 2 ee @ 40 Spearmint, 1b @300 Glaubers Juniper, Ib 10 20 Tansy, Ib. -------- @ 400 aoe lb a" HOPS Thyme, Red, @ 2 40 Nitre : BLUE VITRIOL %s Loose, Pressed, Ib.--_-__ @ % Bbyme woe ibs @260 = Sia P Wintergreen ee Oe ag Pound) 22200 06 @ 15 Leaf 1 Gran., 20 HYDROGEN PEROXIDE Birch, ct ae Serpe 560 @60 Rochelle, 30 BORAX Pound, gross -------------- 27 00 @29 00 ee oe “16 Gis Seda, Ib. 08 ., BTOSS ~~ 700 Gis 0 oe Pa ‘or Xtal, 1b____ “6 8 Fo 2 on gee, | Wokeeed hs 350 @ 4 00 Wi ormwood, ee ae 550 @ 6 00 : BRIMSTONE INDIGO Saas, neeaias 1b. 10 $ is anary, Recleaned, Ib.-.-.-. Pound 22 0k SCG Madras I 200 @ 2 25 OILS HEAVY Guddan Bleached, Ib.__ g 2 00 Castor eal se 145 @160 Caraway, Dutch, Ib. - 2 @ = 30 CAMPHOR Cae he rwegian, gal rt rig : ¥ Celery, Ib a @110 31 41 r, Norwegian, ga Colchicum, Powd., fs oe @ 2 00 eae we 8 ¢ Cot. Seed,'gal. -----—----—- | 88 @ 109 Coriander, Ib. ---"----- - we x [asso fee - Henne ib. 2222-2 -- 30 @ 40 i CANTHARIDES Lard, No. 1, gal -125 @140 ax, Whole, 1b.--------__-- 07%@ 16 Russian, Powd, -.---------- @ 4 50 Pana aw 17 @ 2 Linseed, raw, sal.__-___.___ (3 @ 38 Wax Ground, Ib: 22) - 0O7%@ 15 Chinese, Powd. __-__------- @ 200 owd. and Gran.____ 2 @ 3 Tainseed, boil., gal._____ -- 76 @ 91 Hemp, Recleaned, Ib.___-_-_ 08 @ 416 Neatsfoot, extra, gal... 80 @100 Lobelia, Powd., lb.-..._____ @ 8 CHALK LICORICE ae Mustard, Black, 1b.-_______ 11%%4@ 2% Crayons Extracts, sticks, per box-. 150 @ 2 00 ge a eal. @ 250 Mustard, White, 1Ib.- - 1 @ 2% White, dozen @360 Lozenges, Ib, ._--___------_. 40 @ 5 « ure, gal. -_-- @500 Poppy, Blue, Ib.-_-. -_ 20 @ 2 Dustless, dozen @ 6 00 Wafers, (248) box__________ @ 150 Wanner aear ier @1 cS Quince, Ib, -------_-_---..- 100 @ 1 25 French Powder, Coml., Ib. 03%@ 10 Tar eal ee @ 65 Rape, |b. ------------------ 10 @ 18 Precipitated, Ib. -.--------- 12 @ 15 LEAVES Wie oe @ , & Sabadilla, Powd., Ib.---—__- = @ 6 Prepared, 1p 144 @ a Buchu, Ib., short @ 60 oo a lh a g 4 5 ] i sishort oooh hite, lump, !b.--—-------- ¢ = pucks a . @ 2 euius Worm, Levant. Powd. ____- @ 475 CAPSICUM Sage, bulk, ‘Ib. 25 @ 30 ae: OZs., a CY si Sih ea 1.25 oAP Sage, loose pressed, %s, lb. @ 40 ;OW Ger, O2S., $1.40; O77, 1 30 rowier Th cee ° ¢ a Sage, ounces -___ @ 8 EGAN. O7S.4) S140 og. tk 1 30 costs Conti, White Ae Sage, P’d and Gr @ 35 o* = Senna PARAFFINE CLOVES . 50 @ 55 Alexandria, Ib. __.-_._-. 35 40 Whole, ibi/2c nee ae 30 @ 40 Tinnevella, tb. __-______ 25 g 49 Pound ---------_-_-_-_---. 64@ 15 Powdered, Ib. .-2-—_..-_-_-— 35 @ 45 Powd., 1b. 25 @ 35 Uva Ursi, Ib. @ 31 PEPPER ae ae 2 g i A yas nate, Ib. COCAINE Uva Ursi, P’d., @ 45 Black, erd., Ib.-.----------- a6 & Goo el ave a Oana. . 14 75@15 40 Red, era. tb.21 45 @ 655 Hyposulphite, tbe 05 g 10 LIME White, grd., Ib.---_----__-_ 40 @ 45 Phosphate, Ib, a 23 @ 28 COPPERAS Chloride, med., dz. ---.-... @ 8 Sulphite Xtal 1b 2 ee 03%@ = 10 Chloride, large, dz._------. @ 1 45 PITCH BURGUNDY Xtal., 15 @ 25 Powdered, Ib. ~_---------- 4@ 16 Pound) 9 ee 20 @ 26 ,, Dry, 12%@ 20 LYCOPODIUM Silicate, Sol, gal... 40 @ 60 CREAM TARTAR Pound! (22 45 @ 60 j PETROLATUM SULPHUR Pound ...._. 25 @ 38 Amber, Plain, tb....__..__ 2@ ii i 4 g 19 Might Ib, oo se 04%@ 10 Carb; 368) Ib. 22 CUTTLEBONE s aa ae Tb. <= . a 20 @ 25 SYRUP Pound 2225 40 @ Carb.. Powd., 16 @ 2 22 @ 27 + ~#&2Rock Candy, Gals,..--_-__-. 70 @ 85 Oxide, Hea., @ 170 Yell c foe 06%@ 15 Oxide, light’ @ 5 PLASTER PARIS DENTAL : TAR see an. he RAR foe Barrels __----__-. en @6%7 % Pints, dozen___-__ -—-- @10 es MENTHOL Bess; Ib. 22.2 ee 03%@ 0g Pints, dozen __- = @ 1 60 EXTRACT Pound (ee 454 @ 488 Quarts, dozen -_____________ @ 275 Witch Hazel, Yellow Lab., POTASSA Cale es Ve 110 @170 MERCURY Caustic, st’ks, Ib.-.-..____ 55 @ 88 TURPENTINE Tasatise: Pdi ihe ee 66 @ 60 ‘Pound 22 150 @1%6 Wiauor; Io. @ 4 allons —____________________ 63 @ 78 20 MICHIGAN These Quotations Are Used as a Base to Show the Rise and Fali of Foods Quoted on This and the Following Page. The following list of foods and intended as a guide for the buyer. By comparing t the week before, it shows the cas upon the market. grocer’s sundries is listed upon base prices, not Each week we list items advancing and declining he base price on these items with the base price h advance or decline in the market. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. is read over a broad territory, therefore it would to act as a buying guide for everyone. takes advantage from it. The Michigan Tradesman be impossible for it to quote prices A careful merchant watches the market and ADVANCED DECLINED Sauerkraut—5c Lemon Peel—20c Red Top Matches—40c Citron—20c AMMONIA BREAKFAST FOODS Blackberries Little Bo Peep, med._. 1 35 Little Bo Peep, lge.--. 2 25 Quaker, 32 oz.__-_____ 210 APPLE BUTTER Quaker, 12-28 oz., NBGg ou ie 1 55 BAKING POWDERS Royal, 2 0z., doz..____ 80 Royal, 6 0z., doz. 2 00 Royal, 12 0z., doz.____ 3 85 Royal, 5 lbs., doz.____ 20 00 ry 10 0z., 4doz.in case__ 3 40 150z. 4doz.in case__ 5 00 25 0z., 4doz.in case__ 8 40 30 0z., 2 doz.'in case__ 6 50 51b.. 1doz.in case_. 6 00 10 Ib., % doz. in case__ 5 75 BLEACHER CLEANSER Lizzie, 16 oz.. 12s_____ 2 15 Linco Wash, 32 oz. 12s 2 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s. per cs. 1 35 BEANS and PEAS 100 1b. bag Dry Lima Beans,100 lb. 8 25 White H’d P. Beans__ 4 50 Split Peas, yell., 60 Ib. 3 35 Split Peas, gr’n, 60 lb. 4 70 Scotch Peas, 100 Ib._.__ 6 90 BURNERS Queen Ann, No.1 _____ 115 Queen Ann, No. 2 _____ 1 25 White Flame, No. 1 and 2, doz._.________ 2 25 BOTTLE CAPS Single Lacquor, 24 gross case, per caSe______ 410 Kellogg's Brands Corn Flakes, No. 136— 2 65 Corn Flakes, No. 124— 2 65 rep, No, 4. 2 26 ey) NO. 250) 2 1 05 Krumbles, No. 412__-__ 1 55 Bran Flakes, No. 624__ 1 90 Bran Flakes. No. 650__ 1 00 Rice Krispies, 6 oz... 40 tice Krispies, 1 0z.--.. All Bran, 16 oz. — 2 30 All Bran, 10 0z. _..___. 2 7 All Bran, % oz. ------- 1 1¢ Whole Wheat Fla., 24s 2 40 Whole Wheat Bjs., 24s 2 31 Wheat Krispies, 24s_. 2 40 Post Brands Grapenut Flakes, 24s-. 2 10 Grape-Nuts, 24s ----__ 3 90 Grape-Nuts, 50s ------ 1 60 Instant Postum, No. 8 5 46 Instant Postum, No. 10 4 70 Postum Cereal, No. 0_ 2 38 Post Toasties, 36s__.__ 2 65 Post Toasties, 24s_.__. 2 65 Post Brank, PBF 24_. 3 15 Post Bran, PBF 36-- 3 15 Amsterdam Brands Gold Bond Par., No.b% 7 30 Prize, Parlor, No. 6__. 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed______ 7 25 Warehouse -_---=.-- 7 75 Winner, 5 sewed_-__-- 5 75 BRUSHES Scrub New Deal, dozen---_ 85 Stove Shaker, dozen ..---___ 90 Shoe Topcen, dozen ----.. 90 BUTTER COLOR Hansen's, 4 oz. bottles 2 40 Hansen's, 2 oz. bottles 1 60 CANDLES Electric Light, 40 Ibs._ 12.1 Plumber, 40 ibs...-____ 12.8 Wicking 2. Tudor, 6s, per box___. 30 CANNED FRUITS Apples Per Doz. Imperial, No. 10_--____ 5 00 Sweet Peas, No. 10__ 4 75 Apple Sauce att, oO. 2 1 20 Mart, No. 10... 5 10 Apricots Forest, No. Quaker, No. Gibralter, No. Gibralter, No, Superior, No. Supreme, No. 2%____ 3 10 Supreme, No. 2______ 2 25 Quaker, No. 2________ 210 Quaker, No. 2% ______ 2 85 Premio. No; 40205 6 00 Quaker No: 2200 1 60 Blue Berries faete, No. 10... 8 50 Cherries mast No. 10. 5 70 Hart, No. 2 in syrup__ 2 95 Hart Special, 2--_-.. 1 20 Supreme, No. 2 in SITUD —22 2 25 Hart Special, No. 2.. 1 35 Cherries—Royal Ann Supreme, No. Supreme, No. Gibralter, No. 10--. Gibralter, No. 2%-.-_ 2 Figs Beckwith Breakfast, NO 10.2 12 00 Carpenter Preserved, 5 of: pla 1 35 Supreme Kodota, No. 11 80 Fruit Salad Supreme, No. 10_____ 12 00 Quaker, No. 10____-- 11 50 Supreme, No. 2%---. 3 45 Supreme, No. 2--.--. 2 60 Supreme, No. 1_- Quaker, No. 24% -__.. 3 15 Goosberries Michigan, No. 10_-_-- 5 35 Grape Fruit Florida Gold, No. 5-. 5 00 Florida Gold, No, 2--- 1 45 Quaker, 8 0z._-_---_ 9 Quaker, 2% __.----... 14 Grape Fruit Juice Florida Gold, No. 1-. 90 Quaker, No, 1.2.2. -- 90 Quaker, No, 5_--_---- 4 50 Loganberries Premio, No. 10 -----. 6 75 Peaches Forest, solid pack, Me 102322 ic Nile, sliced, No. 10_-_ 6 50 Premio, halves, No. 10 6 Quaker, sliced or halves, No. 10___.-_ 8 20 Gibralter, No. 24--__ 2 00 Supreme, sliced No. OA 2 15 Supreme, halves, iO: 2a ee 2 25 Quaker, sliced or halves, No. 2%----- 2 10 Quaker sliced or halves, No. 2.__---- 1 70 Pears Quaker, No. 10__---- 8 59 Quaker, Bartlett, No. a Quaker, Bartlett, No. BS ee en ta 95 Pineapple Juice Doles, Diamond Head, Mo 2 see 1 45 Doles, Honey Dew, bas Comme © 1 Siesataeestycesen alae 6 75 Pineapple, Crushed Imperial, No. 10______ 75 Honey Dew, No. 2%-- 2 40 Honey Dew, No. 2____ 1 90 Quaker, No. 2% ______ 2 35 Quaker, No. 2________ 1 80 Quaker, No. 1________ 110 TRADESMAN Pineapple, Sliced Honey Dew, sliced, 0. 10 2D Honey Dew, tid bits, NO. 10-2 9 00 Honey Dew, No. 21%6__ 2 45 Honey Dew, No, 2.___. 2 00 Honey Dew, No. 1__-_ 1 10 Ukelele Broken, No. 10 7 90 Ukelele Broken, 2%4__ 2 25 Ukelele Broken, No. 2 1 85 Quaker, Tid Bits, No. _ AS Si ne SIS 25 Quaker, No. 10________ 8 25 Quaker, Quaker, No. 2__ Quaker, Plums Ulikit, No. 10, 30% syrup 6 Supreme Egg, No, 2% 2 30 Supreme Egg, No. 2__ 1 70 Primo, No. 2, 40% syrup Prepared Prunes Supreme, No. 2% _- _ 35 Supreme, No. 2%, Talay 2 00 Raspberries, Black Imperial, No. 10__-_ Premio, No. 10_.-..___ 8 50 Hart, 8-ounce _______ 80 Raspberries, Red Premio, ‘No. 10.0 75 Daggett, No, 2...... 2 20 Strawberries Hunt, Superior, No. 2 2 35 CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 0z._ Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, smali____ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz._.. Lobster, No. 4 _--_.._ 2 25 Surcun t. wet... 1 Sard’s, %4 Oil, k’less__ 3 75 Sardines. % Oil, k’less 3 Salmon, Red Alaska__ 2 20 Salmon, Med. Alaska_ 1 75 Salmon, Pink, Alaska 1 38 Sardines, Im. \%4, ea.6@13% Sardines, Cal. 1 00 Tuna, % Van Camps, me bo DOO bo tot wo o rae doz. 15 Tuna, %4s, Van Camps, OK. a. Tuna, Is, nC Ope 3 45 Tuna, %s, Chicken Sea, G07, Shee 1 70 Tuna, % Bonita_.____ 1 25 CANNED MEAT Bacon, med, Beechnut 2 Bacon, lIge., Beechnut 3 Beef, lge., Beechnut__ 3 Beef, med., Beechnut_ 1 Beef, No. 1, Corned__ 1 80 Beef, No. 1, Roast ____ 1 Beef, 2% oz., Qua., Sli. 1 Corn Beef Hash, doz. 1 Be:fsteak & Onions, gs. 2 Chiii Con Car., 1s_____ 1 05 Deviled Ham, %s-_---. 1 35 Deviled Ham, %s-_--. 2 2% Potted Meat, % Libby 48 Potted Meat, % Libby_ 75 Potted Meat, % Qua... 65 Potted Ham, Gen. \%__ 1 35 Vienna Saus. No. %&_-. 90 Baked Beans Campbells 48s ________ 2 35 CANNED VEGETABLES Hart Brand Asparagus Natural, No 2_______ 3 00 Baked Beans 1 lb. Sace, 36s, cs._____ 1 75 No. 2% Size, doz.____ 1 10 No. 10 Sauce__________ 4 00 Lima Beans Little Quaker, No. 10_ 7 90 Bapvc Not: 2s E 1 60 Marcellus, No, 2_____. 1 25 Reber Soaked __-._.__ Marcellus, No, 10______ 6 00 Red Kidney Beans String Beans Choice, Whole, No, 2-- 1 70 Cut,, No. 10 --. -- 7 28 Cut No, 2 1 35 Marcellus Cut, No. 10. Quaker Cut No. 2-... 1 20 Wax Beans Choice, Whole, No. 2-- 1 70 Cut NO 10) oe 7 26 Cut, No. 2 1 Marcellus Cut. No. 10_ 6 50 Quaker Cut No. 2.-_. 1 20 Beets Extra Small, No. 2._.. 1 75 Hart Cut, No. 10__..-. 4 50 Bam Cut, No, 2... 95 Hart Diced, No. 2... 90 Quaker Cut No. 2%4-- 1 20 Carrots Diced, No.2 ........... 96 Diced, No. 10 ~-__-- 42 Corn Golden Ban., No. 2--.. 1 Golden Ban., No. 1@ _.10 Country Gen., No. 2__. 1 Marcellus, No. Fancy Crosby, No. 2-. 1 Fancy Crosby, No. 10-. 6 75 Whole Grain, 6 Ban- 45 00 20 0 40 tam No. 4... a e Peas Little Dot, No. 2_---_ 2 25 Sifted E. June, No.10 _ 9 50 Sifted B. June, No. 2. 1 90 Marcel., Sw. W No. 21 55 Marcel., E. June, No. 2 1 45 Quaker, B. Ju., No. 10 8 00 Pumpkir. No. No. zs ae. 2 92% Sauerkraut NO 10 oe eo 5 25 No. 2% Quaker______ 115 No. 2 Quaker 95 Soinach Supreme No. 2%______ 1 75 Supreme No. 2 1 3742 Maryland Chief No. 2 1 10 Succotash Golden Bantam, No. 2_ 1 75 Hart, No. 2 1 55 No. 2282 ee Pride of Michigan___. 1 25 Tomatoes No. 1 SC Ge Ne. 280) en 1 85 INO) 2 oe ee 1 40 Quaker, No, 2_--_____ 110 CATSUP Quaker, 10 oz._ Quaker, 14 oz... Quaker gallon glass, dozen CHILI SAUCE Sniders. 8 oz. Sniders. 14 0g. ________ 2% OYSTER COCKTAIL 2 00 Sriders, 11 oz.________ CHEESE Roquefort -__._..._____ 70 Wisconsin Daisy ________ 15 Wisconsin Twin _______ 1444 New York June, 1933___ 22 Sap. Sago. 52 ASK 16 Michgian Flats _______ 13% Michigan Daisies _______ 14 Wisconsin Longhorn __ 15 Imported Leyden ______ 27 1 Ib. Limberger_________ 16 Imported Swiss _____ —- 56 Kraft, Pimento Loaf____ 23 Kraft, American Loaf__ 21 Kraft. Brick Loaf______ 21 Kraft, Swiss Loaf______ 22 Kraft, Old End, Loaf __ $1 Kraft, Pimento, % Ib._1 70 Kraft, American, % lb. 1 70 Kraft, Brick, 1% 1b.___ 1 70 Kraft, Limbur., % Ib._1 70 November 7, 1934 CHEWING GUM Adams Black Jack_..___ 6t Adams Dentyne -_.____ 65 = Co Beechnut Peppermint___ 65 Doublemint ~~~... 6S Peppermint, Wrigleys__ 66 Spearmint, Wrigleys___ 65 aiey Free 65 Wrigley’s P-K_--W_____ 65 Teaberry -------------~ 65 CHOCOLATE Baker, Prem., 6 lb. % 2 42 Baker, Pre., 6 lb. 3 oz. 2 55 German Sweet, 6 lb.4s 1 85 Little Dot Sweet 6 Ib: 448-0 2 55 CIGARS Hemt. Champions ___ 38 50 Webster Plaza ______ 75 00 Webster Golden Wed. 75 09 Websterettes __._.___ 37 50 Cincos 222 38 50 Bradstreets --- 38 50 ine A 00 R G Dun Boquet____ 75 CO Perfect Garcia Subl._ 95 00 Benway 20 00 Budwiser 3 20 00 Isabela, 20 00 Cocoanut Banner, 25 lb, tins____ 20% Snowdrift, 20 lb. tins_._ 20 CLOTHES LINE Household, 50 ft....___ 1 75 Cupples Cord ~_______ 2 90 COFFEE ROASTED Lee & Cady 1 Ib. Package RyCo. en ee Boston Breakfast ____ 25 Breakfast Cup _______ 244% Competition ~_._._____ 18 ae Vie cere ea ee Ge 22% Majestic, 22. 2) gy Morton House _______ 33% Nedrow (20 ee 8 Quaker, in cartons____ 2514 Quaker, in glass jars_ 30 Coffee Extracts M. Y., per 100........ 18 Frank’s 50 pkgs... 4 25 Hummel’s 50, 1 Ib...__ 10% CONDENSED MILK Eagle, 2 0z., per case_. 4 60 Cough Drops Smith Bros._-..-.2.. 1 45 Dudenig od ae Vick'’s, 40/10c__-____. in a COUPON BOOKS 50 Economic grade__ 2 50 100 Economic grade__ 4 50 300 Economic grade__20 00 1000 Economic grade__37 56 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, DunG es ie Saltine Soda Crackers, 1 tb. pkes. Saltine Soda Crackers, 2: 1b. pkes. Saltine Soda Crackers, 8% oz. pkgs.______ Butter Crackers, bulk. 14 Butter Crackers, 1 Ib. 1 72 Butter Crackers, 2 Ib. 3 36 Graham Crackers, bulk 14 Graham C’s, 1 ]b._____ 1 90 Graham C’s, 2 Ib.____ 3 36 Graham C’s, 6% oz.-. 1 00 Junior Oyster C’s, blk. 14 Oyster C’s, shell, 1 Ib. 1 84 Club Crackers_________ 1 86 CREAM OF TARTAR 6 1b. boxes. ORIED FRUITS Apricots Cheige 285 ee 22 Standard ______________20% Citron DOR 25 10. Ib. —_ L< ae MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING SOA TEA Packages, 11 0z.__-____- 13. Junket Powder ______ Am, Family, 00 box : = Japan Junket Tablets ______ 1 35 Beef Helland Herring Be BR. Gee Mediun: (220 19 Top Steers & Heif._._ 14 Mixed, Kees Fels Naptha, 100 box__ : és Chofes _22@30 Dates Good Steers & Heif.__ 12% Milkers, kegs __-_---- 100 Flake White, 10 box-. 300 Fancy ______________30@36 Quaker, 12s, pitted____ 1 40 Med. Steers & Heif.__ 1014 very, 100; Gs* 23 495 No. 1 Nibbs. 32 Quaker, 12s, regular__ 1 10 _ MARGARINE Com. Steers & Heif.__ 09 Fairy, 100 box_________ 3 25 : See Quaker, 12s, 1% lb.-_ 2 30 Wilson & Co.’s Brands Lake Herring Palm Olive, 144 box___ 6 20 Gun d Quaker, 12s, 1 Ib.___- 1 45 Oleo % bbl., 100 Ibs.-___-_____ Bawa, 50, boxe se 255 Choic Ee a Not 11 Veal Z Camay, 72 box________ 8 05 = er ag Animal Fat P&G Nap Soap, 10003 00 : Figs Cleo Ce Mackerel Sweetheart, 100 box___ 5 70 Ceylon Calif., 24-8 oz. case__ 1 80 Tubs, 60 Count, fy. fat 6 00 Grandpa Tar, 50 sm.__ 210 FPekoe, medium -_______ 63 Pails, 10 lb. Fancy fat 150 Williams Barber Bar, 9s 50 MATCHES Williams Mug, per doz. 48 English Breakfast Peaches Diamond, No. 5, 144... 6 25 Lamb Lux Toilet, 50_...._._.. 83 085 Congou, medium ______ EWap. Choice __--__-- 144% Searchlight, 144 toe ¢ White Fish Congou, choice _____ 35@36 Miva: Maney 20 16% Swan, 144 Med, Fancy, 100 lb.__ 13 00 Congou, faney __-___ 42@43 Diamond, INO: Q2085 0! Milkers, bbls, -._____. 18 50 : K KKK Norway___ s 50 SPICES Peel Safety Matches § ib. pails 1 40 Whole Spices Lemon, Torelli, ted Top, 5 gross case 4 80 Cut Lunch_____ 150 Allspice Jamaica______ @24 Medium 4 of, doz. 90 Congress, 5 gro, es.__ 5 25 Mutton Boned, 10 Ib. poxes____ 16 Cloves, Zanzibar______ @36 Choice Orange, Torelli, Standard, 5 gro. cs...400 Good _-____-__ 0546 Cassia, Canton _______ @24 Fancy 4 oz, dozen________ 90 Medium _ Cassia, 5c pkg., doz... @40 Citron, Torelli, Poor ee SHOE BLACKENING Ginger, Africa _.______ @19 4 0z., dozen________ 90 2 in 1, Paste, doz.___.1 30 Mixed, No. 1__-_______ @30 MUELLER’S epenuct> E. Z. Combination, dz. 1 30 Mixed, 10c Daye doz. @65 TWINE Macaroni, 9 oz Dri-Foot, doz. _-____ 200 “Jutmegs, 70@90 ______ @50 Cotton, 3 ply cone______ 40 Raisins Spaghetti, 9 oz._______ 3 10 Loins Bixbys; doz) io) 130 Jutinegs, 105-110 _____ @43 Cotton, 3 ply balls______ 40 Seeded, bulk ___--__-___ 7% Elbow Macaroni, 9 oz.. 210 Butts : Shinola, doz._-.--_---- 90 -epper’ Black | @23 Thompson’s §’dless blk. 744 _ Reusics: 6 oz. ____ 2 10 Spore sus 10%4 Quaker s’dless blk._.-- g Vermicelli, 6 oz... 210 Spareribs -_-__ 10 : oe 1% Exe Alphabets, 6 oz. 219 Neck Bones -_- 0 oe |. a ee an ho. BR dee ee a ooked he’ Trimmings ii ackne, per doz.-___ 0 —- Qu kere Seeded, 15 oz._ 8 eee a Ss gs Black Silk Liquid, doz. 130 Cloves, Zanzbar ______ @28 cide ae ee Black Silk Paste, doz. 1 25 —assia, Canton________ @22 White ine, 40 grain 193% California Prunes Enameline Paste, doz. 130 Ginger, Corkin -_-____ @17 ite Wine, 80 grain 24% 90@100, 25 1b. boxes —@6% Enameline Liquid, dez. 1 30 80@ 90, 25 1b. boxes _.@07 NUTS PROVISIONS E. Z. Liquid, per dcez._ 1 30 70@ 80, 25'lb. boxes _-@07% Whole Radium, per doz.______ 1 30 WICKING 60@ 70, 25 lb. boxes __@08 Almonds, Peerless ____ 15% Barreled Pork Rising Sun, per doz.___ 1 30 P : oe No. 9, per gross _______ 50@ 60, 25 lb. boxes __@08% Brazil, large ______-_ 131% Clear Back ____24 00@26 00 654 Stove Enamel, dz._ 2 80 oe BWhite (ooo! @45 No. 1, per gross __ 40@ 50, 25 Ib. boxes __-@09% Fancy Mixed _________ 16 Short Cut, Clear__.. 24 00 Vulcanol, No. 10, “aoz._ 1 30 Porc Cayenne _____ @26 No. 2, per gross _______ 30@ 40, 25 1b. boxes __@11 Filberts, Naples ______ 16 Stovoil, per doz.___--__ 3 00 aprika, Spanish -_-__ @36 No. 3, per arden 2 30 20@, 30, 25 Ib. boxes __.@12% Peanuts, vir. Roasted ae Peerless Rolls, per doz. 90 18@ 24. 25 lb. boxes __@14 Pecans, 3, Ses Ory Salt Meats SALT Rochester, No. 2, doz. 50 Pecans, Jumbo _________ a0 D S Belles ______ 20-25 17 F.0.B. Grand Rapids Seasoning Rochester, No. 3, doz._ 2 60 Pecans, Mammoth ______ Quaker, 24, 2 Ib._--__ 95 Chili Powder, 1% »z.-. 62 Rayo, per doz.________ 15 Hominy Walnuts, Cal. _-_17% to 22 Quaker, 36-1% ---_-_ 120 Celery Salt, 1% oz... 80 Pearl, 100 Ib, sacks__-_ 3 50 Lard Quaker, Iodized, 24-2_ 1 35 : Pure in tierces________ 114% Med.No.1, bbls.__-_- 2 90 oU lb. tubs _____ advance Med. No.1, 100 lb. bk.__ 1 e Weeee ane Bulk Good Salted Peanuts dU lb. tubs _-__W advance % Farmer Spec., (0 Ib.__ 1 Pon : ets Elb.Macaroni Sob bx. 13g Fancy, No. 1-___________ 12 2v 1b. pails ___.advance % Packers Meat, 50 Ib... 65 ees eee : az Bushels, Wide Band, Ege Noodle, 10 Ib. box 125 12-1 ‘tp. Cellop’e case_ 1 50 10 1b. pails _____ advance % Crushed Rock for ice, Laurel Leaves... 2 yg, handles___—___ 2 00 5 Ib. pails ____.advanee 1 cream, 160 lb., each 85 Marjoram, 1 oz 50 arket, drop handle. 90 3 1p. pails _-___ advance 1 Butter Salt, 280 1b. bbl. 4 ao Sia ae es oe single handle. 95 Pearl Barley Compound, tierces____ 10% Block, 50 Ib.___-_-_-___ Mivnel Tonle ue ah extra, 2 1 60 Chester 80 Shelled Compound, tubs _____- 10% Baker Salt, 280 lb. bbl 3 30 Tumeric, 1% of... 35 oblint, large _____ 8 60 Almonds 20 39 6, 10 1b., per bale________ 93 ee as Splint, medium 7 50 Peanuts, Spanish, 125 20, 3 Ib. per bale_____ 1 00 Splint, smalt § 2 = 6 50 Lentils i ieee 28 Ib. bogs, table. 45 Chij. ebente —oea 32 STARCH Churns Pecans, salted __._. 55 Corn Barrel, 5 gal., each____ 2 40 Walnut, California ____ 66 Kingsford, 24/1 ______ 235 Barrel, 10 gal., each___ 2 55 Tapioca Powd., bags, per 100__ 3 95 ° to 6 gal., per gal. 16 Pearl, 100 lb. sacks____ 1% ane ‘24, ‘ae > pkgs. __ : on 6 Minute, 8 0z., 3 doz. 4 ream, eee 0 ails Dromedary Instant... 350 | MINCE MEAT 10 qt. Galvanzed ______ 2 60 Ocne eS doz, 6 20 12 qt. Galvanized 2 85 uaker, oz. case... 95 1 i inca il Punch Yo Ho, Kegs, wet, Ib. 16% Smoked Meats Gloss a . Doe —- 3 10 3 doz. Carton___--__--- 2 25 : : Hams, Cert., 14-16 lb.__ 19 Argo, 24, 1 Ib. pkgs.-.155 10at. Tip ai al. Jr. 5 00 eect flavors. be ree wea Skinned Hl Argo, 12) 3 Ib. pkes._. 2 26 : Yee 4 00 —Plai Pe pete ae Argo, 8, 5 Ib. pkgs.-___ 2 «6 Gigs eae saa 137 1am, dried beet Silver Gloss, 48, Is____ 11% Fraps EVAPORATED MILK Guiker 56 7 cal ce 8 55 Wnuenies 2 @22 Elastic, 16 pkgs.______ 1 38 Mouse, wood, 4 hol Quaker, Tall, 10% oz._ 2 85 nee 19 4 ose 40 California Hams -_---- p14 Leta Tiger, 50 lbs... __ 2 82 Manca. dag 6 e hy - Quaker, Baby, 4 doz.-. 1 43 High Life, 12 22 oz. 08.3 45 Boiled Hodes Bee Gee ee) Mouse, tin, 5 holes... 65 Quaker, Gallon, % dz. 285 1 34) pia mo aes Boiled Hames ___--~_- @34 \ Rat woea oles--_ 65 Carnation, Tall, 4 doz. 2 96 ea), Blass, each —_— Minced Hams 13 Pee 1 00 Carnation, Deby. 4 dz. 1 45 Bacon 4/6 Cert.--__---- @27 ae >--------- 1 00 Oatman’s D’dee, Tall _ 2 95 OLIVES—Stuffed Free Run’g, 32, 26 oz.- 3 40 SYRUP ae 20 Oatman’s D’dee, Baby 148 Quaker, 24 2% oz. es. 1 87 Five case lots__.._._-- 2 3) Corn Pet Fall 22 295 Quaker, 24 4 oz. cs... 2 75 Beef Iodized, 32, 26 oz.--__ Blue Karo, No. 1% __ 2 41 Pet, Baby, 4 dozen___145 Quaker. 24 5 oz. cs.__ 355 Boneless, rump ----@24 00 Five case lots________- 2 30 Blue Karo, No. 5, 1 dz. 3 37 Tubs Borden’s, Tall, 4 doz.. 2 95 . Quaker, 24 7% oz. es. 4 55 : Blue Karo, No. 10... 3 21. Large Galvanized_____ 8 75 Borden’s, Baby, 4 doz. 145 Quaker, 24 10 oz. cs. 5 95 : : Colonial Red Karo, No. 1%____ 2 63 Msdium Galvanized___ 7 75 Quaker, 12 32 oz. cs.__ 7 88 Liver Riteen 45 222 100 Red Karo, No. 5, 1 dz. 366 ‘mall Galvanized _____ 6 75 FRUIT CANS Bali Mason F. 0. B. Grand =e a es 00 Half gallon —-.______ 12 00 Mason Can Tops, gro. 2 55 FRUIT CAN RUBBERS Quaker Red Lip, 2 gro. carton 85 GELATINE Jell-o, 3 doz --—------ 2 Minute, 3 doz.__-. Knox’s, 1 dozen _ Jelsert, 3 doz...------- HONEY Lake Shore 1 Ib, doz_- 1 90 JELLY AND eeeer ce Pure, 30 Ib. 26 Imitation, 30 lb. pails_1 35 Pure Pres., 16 0z., dz. 2 00 12 oz. Apple Jelly, dz. 95 13 oz. Mint Jelly, dz. 1 60 7 oz. Cranberry Jelly, dz 90 JELLY GLASSES % Pint Tail, per doz.__-_- 25 1 Gallon glass, each__ 2 10 PARIS GREEN and) bass 1 oni 36 PICKLES Sweet Small L and C, 7 0z., doz... 92% Paw Paw, quarts, doz. 2 8v Dill Picl.les Gal., 40 to Tin, doz.___ 8 20 32 oz. Glass Thrown_-_ 1 50 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Blue Ribbon, per doz. , 50 Bicycle, per doz.__---- 70 Caravan, per doz._--- 2 25 POP CO Sure Pop, 25 De ee 2 25 Yellow, 25 Ib. babgs-- RICE Fancy Blue Rose__---_ 5 00 Kancy. Head: {020.02 6 10 RUSKS Postma Biscur: Co. 18 rolls, per case ___... 2 10 12 rolls, per case ______ 1 39 18 cartons, per case ___ 2 35 12 cartons, per case _.. 1 57 SALERATUS Arm and Hammer 24s_ 1 50 SAL SODA Granulated, 60 Ibs. cs._ 1 35 Granulated, 18-24% Ib. packages) 2. 110 COD FIS Bob White, 1 ih pure 25 w% 1 20 Log Cabin Plain, 24, 2s 1 35 BORAX Twenty Mule Team 24,1 Ib. packages _____ 3 35 48, 10 oz. packages____ 4 40 96, %4 lb. packages____ 4 00 WASHING POWDERS Bon Ami Pd., 18s, box. 1 90 Bon Ami Cake, 18s__-_ 1 65 Brillo 22202 85 Big 4 Soap Chips 8/5-. 2 30 Chipso, large —------- 3 80 Climaline, 4 doz.__--.. 3 60 Grandma, 100, 5c----__ 3 50 Grandnm, 24 large... 3 50 Snowboy, 12 large ..-. 1 80 Gold Dust, 12 lar -.. 1 80 La France Laun 4 dz. 3 65 Lux Flakes, 50 small. 4 80 Lux Flakes, 20 large... 4 55 3 40 Old Dutch Clean., 4 dz. 3 4 Octagon, 96s ~._------- 3 90 Rinao, 24a -_._. Rinso, 40s Spotless Cleanser, 48, rater is a 3 85 Sani Flush, 1.doz.. 2 25 Sapolio, 3 ‘doz 3 15 Super Suds, 48 -_--_- 3 90 Sunbrite, 50s__..-_-_-_- 210 Wyandot. Cleaner, 24s 1 60 Red Karo, No. 10_____ 3 53 Imit. Maple Flavor Orange, No. 1%, 2 dz._ 2 87 Orange, No. 3, 20 cans 4 34 Maple and Cane Kanuck, per gal.______ 1 25 Kanuck, 5 gal. can____ 5 30 Kanuck, 24/12 Glass__ 4 00 Kanuck, 12/26 Glass 4 15 Grape Juve Welch, 12 quart case__ 3 90 Welch, 12 pint case___ 2 00 COOKING OIL Mazola Pints, 2 doz., caSe____ 4 70 Quants: 1 doz. 410 Half Gallons, 1 doz.___ 6 00 TABLE SAUCES Lee & Perrin, large... 5 75 Lee & Perrin, small__. 3 35 Pepper, chit ese ees 1 60 Royal Mint_- .-.__ 2 240 Tobasco, small_____ = 3°75 Sho You, 9 0z., doz.___ 2 60 Ast waree, 200 4 75 A-1, small ____ - 2 $5 Caner. 2 07 se 3 50 Washboards Banner, Giobe________ Brass, single___ Glass, single_____ Double Peerless__ Single Peerless________ Northern Queen__ THniversal Paper Food Dishes 2 lb. size, per M____ 2 70 size, per M_ b. size, pér M WRAPPING PAPER Butchers D F Kraft Kraft Stripe YEAST CAKE Magic, 3 dot... 2°70 Sunlight, 3 doz. _ Sunlight, 1% doz. _.__ Yeast Foam, 3 doz.____ 2 70 Yeast Foam, 1% doz... 1 35 YEAST—COMPRESSED Fleischmann, per doz.___ 30 Red Star, ver doz._-._-. 20 orden ln 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit. First Vice-President—M, A. Mittleman, Detroit. Vice-President—Arthur Rapids. Vice-President—Edward Dittman, Mt. Pleasant. Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice-President—Fred Venting, Saginaw, a Pee Seen sehen Schmidt, Hills- ale. Vice-President—Edward Stocker, De- troit. Vice-President—B, C. Olsee, Grand Rapids. _Sec’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person, Allen, Grand Are You For Scarcity or Plenty? No small problem is facing the re- tail merchant of America, in the possi- bility of legislation by the incoming Congress on the theory of the 30-hour week, The idea, fundamentally, is to make 30 hours the maximum work period the country over. As the plan now stands, unemployment would be legislated out of existence by the com- pulsory 30-hour week. Undoubtedly, Congress is to be informed by business men the country over, that the NRA has broken down and that something or “nothing” must be set up to take its place. Whether the panacea is to be put into effect when the present codes expire next June, or is to be superimposed on all business as soon as it is legislatively possible, remains to be seen. We need to send out no question- naire or make no exploratory research to establish the fact that the shoe mer- chant is violently opposed to any 30- hour set-up as it applies te his own business. He is likewise opposed to it in the industrial field because of its effect in forcing higher prices. Basic- ally, legislation of this character rests on a school of economics that believes that scarcity makes for higher prices and prosperity. The Brain Trust developed such radical ideas as restricted output, crop destruction, bonuses for not raising hogs and many other schemes to de- velop an age of scarcity. The reason shorter hours were put into the codes was along that line of economic think- ing. Much of the wealth of this country was built up in the period when eco- nomics of scarcity made a market for the maker, so basically, the idea was to rebuild a seller’s market. The prosper- ity machinery of the old days was to be again made possible by laws and regulations that would manufacture scarcities, thereby increasing prices. The hope was that people would buy on a rising market. Now we shall have to decide, without undue delay, whether we are to hold to this theory of developing scarcities, no matter what the consequences, or whether we are to change our thinking in the hopes of increasing the possibil- ities of purchasing power through a philosophy of plenty. If the toiling mil- lions can be convinced that greater happiness can be found by the pos- session of more and more things, then the desires and hungers for comfort, convenience, sports and recreation will create a new method of thinking. MICHIGAN The production of an abundance car- ries with it the idea of greater pur- chasing power. In an age of scarcity the poor may have to endure their lot, but in an age of potential plenty, the betterment of living standards may be as important an accelerator of business as any artificial method of increasing the price of things by the theory of scarcity. But for the public to have plenty, it must either get higher wages or must pay less for what it consumes. Things, not dollars. are what people consume. Our capacity to produce has not kept pace with our capacity to con- sume. We have learned to make thinsg faster than we have learned to use them. It is all summed up in what Glenn Frank, president of Wis- censin University, has to say: “To me, the most disturbing fact of the time is the number of Americans, in high position and low, who are fall- ing victim to a defeatist mood, appar- ently assuming that progress has come to a dead end, that science and tech- nology have been too efficient in pro- ducing a limitless output at low prices, and that the thing to do is to plan a lesser output at higher prices. “To restrict production and to raise prices as a general policy, is, to me, nei liberalism but reaction, not states- manship but surrender, not creative advance but cowardly retreat, That way lies the sabotage of superior man- agement that knows how to bring both tre cost of production and the price of products down. That way lies a per- manent and perilous lowering of living standards for the swarming millions. It was not for this that the pioneers builded their blood and sacrifice into the foundations of this republic. More goods at lower prices, not fewer goods at higher prices, is the logical goal of an age of science, technology and power production. “To me, it is incredible that, in a world of tragically unfilled human need, we should now set out upon the Quixotic attempt to increase welfare by destroying wealth or declining to create it.”—-Boot and Shoe Recorder. —_+ +. Working Out Code Improvements State compliance officials of the NRA are currently gathering in- formation which, it is expected, will be of great help to the Na- tional Industrial Recovery Board in its task of making existing codes more practical. This information will be based on the practical enforcement ex- perience in many local offices. It is expected to reveal the trouble- some features in many codes and to suggest methods of improving them. In some sections, the code authorities are co-operating with the State directors in this work. While the NIRA mav have to ‘delay decisions on important pol- icy matters until the Administra- tion’s plans for new recoverv leg- islation have been agreed uvon, it is felt that the practical work on improvements in individual codes can be considerably seeeded un in the meanwhile. Removal of fea- tures that have proved trouble- some will undoubtedly help to TRADESMAN strengthen the case of NRA with many business men, it is felt. a Roosevelt “Occupies” Cabinet Posts Observers are interested in newspaper discussions of the part that Donald Richberg, erstwhile general counsel of NRA, is to play ir. the so-called super-Cabinet set- up. The comment in informed cir- cles is that it hardly would be that the President would lift Richberg to such heights of power that would superimpose him upon the Cabinet. He is the liaison officer between the President and the big and little Cabinet—the reeular department heads and chiefs of independent offices and emergen- cy organizations. The truth of the matter is, those observers are inclined to believe that, after all, Mr. Roosevelt is his own Secretary of State and of Treasury and Budget Director. He takes in, perhaps through Mr. Richberg or others of his advisors, all that is pertinent on a given subject and then determines his own policies. ———O— Building Activity Improving While construction contract awards fluctuate sharply from week to week, the general trend has been decidedly upward for some time past. Another indication of the im- provement in this field that is cur- rently taking place is the fact that awards for the week ended Nov. | reached the second highest total for the vear, according to Engin- eering News-Record. While the total of $39,922,000 includes contracts of $14,125,000 for the Colorado River Aqueduct, the increase is not merely a re- flection of this one large award. All classifications of work, except bridges and highwavs. showed in- creases for the week. Private con- struction also was reported with the relatively high amount of $5,815,000. —_~2.o > ___ To Make New Debt Offer Return to Washington of Soviet Ambassador Troyanovsky is ex- pected to signalize resumption of MUTUAL OUNDNESS TABILITY are symbolized by THE MICHIGAN SHOE DEALERS MUTUAL FIRE MUTUAL BUILDING LANSING micHIGAN November 7, 1934 debt-and-credit negotiations with the State Department. Ambassador Troyanovsky felt impelled to go to Moscow to ac- quaint his Government with the exact viewpoint of the Washing- ton Government, a duty which hardly could be accomplished by cable. ; It is expected that he will have a more concrete plan to offer, his earlier proposals, it is said, being very intangible and quite contrary to the presentation that the State Department expects. The department, it is added, has never rejected any proposals of Ambassador Troyanovsky, the situation being simply that he did not make a definite cffer on which settlement of the debt problem cculd be predicated. —_—_es>s—___—_ Casual Truckers Not Under Fed- eral Regulation The rule of reason will have to govern the regulation of trucks if undertaken by the Federal Gov- ernment so that the casual use of a motor vehicle for trucking pur- poses will be exempt. President Roosevelt sees no justification for regulation more comprehensive than application to regularly organized truckers with respect to which the problem would be simple. The term “common carrier” will have to be defined and in its promulgation, it is indicated, trucks other than those that are exclusively used for commercial trucking purvoses will be left un- restricted. The truckers, however, are inclined to look upon the “casuals’’ as ‘‘chiselers’’ who pick up an occasional load and per- haps cart it for what thev can get. —_—_>+ Gains Continue in Glass Trade Sustained demand from retail outlets has accounted for a steady volume of orders for home glass-ware and indi- cations point to possible increases in production during the present month in order to maintain supply in satisfac- tory balance. Buying for immediate use in the window glass field continues to show a gain over the early part of October. A betterment in demand for safety window glass, due to a slight pick-up in work on new automobile models, has also been noticed recently. INSURANCE INSURANCE COMPANY 4 ) s November 7, 1934 OUT AROUND (Continued from page 9) ture date to speak to a more repre- sentative gathering. If we are suc- cessful, you will, with Mr. Stebbins, be responsible for the Saint Clair County Civic League, which I hope can be the first of the Michigan State League. Best wishes to you and many thanks to Mr. Stebbins. Harry Schuberth. The population of Grand Rapids for the eighty-five years from 1845 to 1930 was as follows: 1845 1,510 1850 2,686 1854 4,276 1860 8,085 1864 9,770 1870 16,507 1874 25,923 1880 32,016 1884 41,898 1890 64,117 1900 87,565 1910 112,571 1915 125,509 1920 137,634 1930 168,592 Our readers will notice that our population nearly doubled between 1845 and 1850; that it more than dou- bled between 1850 and 1860; that it doubled between 1860 and 1870, ditto between 1870 and 1880; ditto between 1880 and 1890. A Leroy McCartney, who has cov- ered Southern Michigan eight years for th Ralston Purina Co., St. Louis, with headquarters at Coldwater, has been transferred to Grand Rapids, where he will have charge of the second branch factory his company has estab- lished in Michigan for the manufac- ture of chicken feed and other stock foods adaptable to animals. The other factory was established one year ago. It is located at Dundee. The Grand Rapids factory is located in the South end of the old G. R. & I. freight de- pot. It comprises 10,000 square feet. Machinery is being installed and it is expected that operations will be started before the end of the present week. The motive power will be electricity. Mr. McCartney has leased the resi- dence at 40 South Benjamin avenue. Wm. K. Boot, president of Boot & Co., is expecting this week a visit from his sister and her husband, M. Van West- tienen, of Curagau, an island owned by the Netherlands, North of Vene- zuela, South America. Mr. Van West- rienen is supervising engineer of the Royal Dutch Shell Oil Co., which has the largest oil refinery in the world on the island above named. The visitors expect to remain in Grand Rapids about two weeks. They are on their way home from Holland, where they have two children in school. E. A. Stowe. —_»2>__ Lower Rate On Home Mortgages Labor troubles developed in A. & P. stores in Milwaukee and Boston, and in the stores of the Butler grocery company which operates 665 stores in New York, but the Cleveland situation was taken more seriously by Govern- ment, because it threatened to throw more than 2,000 persons permanently out of work. : MICHIGAN With some 10,000,000 persons un- employed in the country and 17,000,000 persons on the Government’s relief rolls, the President and his advisors continued during the week to search for means to increase employment by reviving industry. The housing pro- gram was the center of attention, as it has been for some time. The President received encouraging reports from Housing Administrator Moffet on loans being made throughout the country for building new homes and repairing old ones. The Administration believes that if the public can be educated to the value of this program all indus- try will be benefited and employment increased, The President believes people must be given every encouragement to build homes and repair the homes they have now. He thinks mortgage interest rates should be as low as possible to encourage borrowing, and therefore on Friday he set 5 per cent. as a rate on which the Government would insure mortgages under the Housing Act. Refinanced mortgages will be insured at 5% per cent. The Government itself will not lend money under this plan. Borrowers must obtain money from private lending agencies which qualify under the law. Lenders cannot charge a high interest rate on loans and have the Government insure the loans. —_2+>_—_ Business Stability Indicated Indications are that there will be no further substantial decline in the general level of business ac- tivity in the immediate future, and possibly for the balance of the year. Further seasonal recessions in some lines are expected, of course. Prospects are, however, that they may be smaller than usual, and will be offset by expansion else- where. Several factors support this view. Steel operations are rising gradually, as a result of broad- ening general demand. The motor industry will increase its activity sharply toward the end of Novem- ber, as new model production be- gins. The rise in electric power consumption indicates that gen- eral industrial activity in less im- portant lines is expanding moder- atelv. Government spending reflected in more active retail sales has been a factor in bringing about this condition. It is hoped, how- ever, that the momentum gained in the past few weeks will be suf- ficient to carry the improvement further, particularly since the month of December is always a period of special activity in con- sumer goods lines. —___6¢~¢._ Airplane Loans Not Favored The Reconstruction Finance Corporation does not look with favor upon proposals that it lend money to air operating lines or corporations engaged in certain types of marine work, such as dredging, it is learned. There have been some feelers thrown out by prospective bor- TRADESMAN rowers in these categories in the past, and while the corporation has refrained from announcing a definite policy, nevertheless it ap- parently is prepared to rule that mortgages on airports and equip- ment, dredges and similar prop- erty do not come with the full purview of the law requiring full and adequate security. The oper- ations are too hazardous. —— Henry ford’s Plan for 1935 Wall Street’s reaction to Mr. ford’s statement that he proposes to produce more than 1,000,000 vehicles in 1935 was that it wished him the best of luck. Other automobile manufacturers will be surprised if he reaches that goal, but they do not overlook the fact that this year’s anticipated production of about 600,000 units probably has been stretched te actual sales of more than 700,000, Canada included. What inter- ests manufacturers outside the auto- mobile industry is that the ford com- pany apparently is cutting its pattern with the idea of stocking up with sup- plies for at least a preliminary push toward 1,000,000 cars. The public’s response to his models will tell the final story. ————— Kitchen Crockery Sells Freely Re-order volume in the wholesale markets this week proved a surprise to manufacturers and selling agents of kitchen crockery and low-price decora- tive pottery. Syndicate stores and in- dependent retailers purchased a wide variety of items to retail at 25 to 50 cents. The heavy demand at this time is due to the fact that many stores will extend housewares sales up to Thankgiving week. So far buyers have shown little interest in domestic Spring but they seasonal made crockery for have placed substantial orders on next requirements with Japanese manufacturers. The purchase of do- mestic ware will be deferred until after season’s the holidays. > + -—___ Silver Versus Gold The reported intention of the Treas- ury to match its silver purchases abroad against our favorable trade bal- ances so as to preevnt a drain of gold to this country from foreign countries appears to have met a check. In re- sponse to the fall in the gold-bloc ex- changes, engagements have been made for the transfer of gold from Paris to New York. Possibly the failure of silver purchases to prevent gold im- ports has been due to the action of the Chinese in choking off the movement of their silver to London, thereby di- minishing the supply available there for purchase. —_—_++o— More Mackarel to Eat How much mackerel does the Amer- ican public eat a year? The Atlantic Mackerel Fishing Industry believes that 2,200,000 pounds of that fish is not sufficient to meet the demands of con- sumers. Consequently the National In- dustrial Recoverv Board, upon request of the executive committee of the in- dustry, has rescinded a previous order that restricted production to that fig- ure. —_2r 2>—__—_ Excesses to-day exact to-morrow. 23 They Have Lived Since Time Was Young (Continued from page 12) pathy that steals away their sharpness ere they are aware.” There, we realize intimately that, like her Sister Wis- dom, “her ways ere ways of pleasant- ness and all her paths are peace.” One may have forgotten how to pray. Here his unconscious impulse is to fall on his face and worship. That “only God can make a tree” we are apt to sense in the presence of a fir 400 years old, Surely, then, fac- ing these giants, one must achieve fuller realization. But the sinister trag- edy is that, while God required fifteen, twenty, thirty and even forty centuries to make such trees as these, the puny termite, man, can fell them in a few hours each; and turn them into fence boards and grape stakes! Add the futility of it all: That the vast forests of redwoods—thousands of square miles thereof—which fringed our Pacific Coast only a few years back might lave yielded of their abun- dant harvests sc long as men might need the product thereof, had they heen sanely forested. Now but a few acres, comparatively speaking, remain. The rest has been turned into useless surplus dollars and more useless sea- side cottages for our truly idle rich to mope within. O, verily, the power to ax is the power to destroy; and no people ever have manifested this more than we Americans. 3ut we were fortunate beyond our deservitude in that the late Franklin K. Lane inaugurated the Save the Red- woods League, a body of volunteer contributors to a fund whereby many fine stands of these great trees have been acquired, and are being acquired now, which tien are made the prop- erty of the public for all future time: an activity in which it should be the pride and joy vf each of us to join with coutribution of his mite. Paul Findlay. —_~++>—_—__ Things are improving—people are taking their bills out of the envelopes. Phone 89574 John P. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too smail to open accounts. Chamber of Commerce Secretary——-With successful collection record, wants con- nection as collection manager. Address Collection Manager, 111 East Hlarris street, Cadillac, Mich. 691 For Rent or for Sale—Practically new store building 40 x 60, brick, in Spring- port, Eaten county. Full basement, ele. vator. Equipped with counters and shelv- ing. $25 per month, Near Eaton Rapids, Albion, Jackson. A splendid opportunity to operate general store or dry goods business. For particulars, write The Michigan Trust Co., Grand Rapids, Mich. 692 DETROIT DOINGS Late Busines; News From Michigan’s Metropolis A new cash and carry warehouse for its grocery trade is now being built by Lee & Cady, wholesalers, at 2859 Humboldt avenue, just North of Mich- igan avenue. The one-story fire-proof building will have a floor space of 5,000 square feet. The main feature is to be a canopy over the entire front of the structure, under which grocery trucks may be loaded with full protec- tion against adverse weather. Comple- tion of the warehouse, of which H. H. Micou, Detroit contractor, is the de- signer, is expected by the middle of this month. A sunken soda fountain and a glass enclosed prescription department are the features of the Cunningham Drug Stores’ sixty-first branch store opened at 10765 Grand River avenue. In this type of fountain, the work space be- hind the counter is approximately two feet lower than the floor of the store to enable the installation of fountain seats at the usual height of table chairs. A new layout of floor arrangement has been put in by Frank Wood, man- ager of the exclusive women’s shoe de- partment on Fyfe’s third floor. A pair of cases, about 12 and 15 ft. long, one with a curved end, have been placed in a diagonal opposite the elevator. They are currently devoted to evening slip- pers, in silver. Back of this wedge lay- out is a double row of seats for custo- mers, Occupying one nook of the large floor space. The new arrangement is unusually effective for display, secur- ing attention from the elevator, and from all positions on the floor, except directly back of the counters. Plans are being made for the cen- tralization in Detroit of several indus- trial concerns owned and controlled by the newly organized D. E. Winslow Co., Inc., according to an announce- ment by Dallas E. Winslow, president of the firm. The new company is a re- organization of the Winslow, Baker, Meyering Co. The first concerns to be moved to Detroit are the Copeland Refrigerator Co., of Mt. Clemens, and the Trupar Mfg. Co., of Dayton. They will be housed in the old Dietrich Body Mfg. Co. plant at 1331 Holden avenue. About 500 men will be employed at the plant, Winslow said. Employes in Mt. Clemens and Dayton will be given an opportunity of coming to Detroit, he added. Both the Copeland and Trupar com- panies manufacture domestic and com- mercial refrigerators and air condition- ing units. A druggist’s wife, resisting the ad- vances of a robber who came into her husband’s drug store at 4307 W. War- ren Ave. shortly before 6 p. m. Satur- day, was knocked unconscious when the intruder struck her on the head with a bottle. Mrs. Yedda Leston, who was alone in the store when the bandit entered, was found lying on the floor a half-hour later by her husband, Aar- on. She was revived and treated by a physician, who said her condition was not serious. The intruder ordered a package of cigarets, then grabbed Mrs. MICHIGAN Leston’s hand and attented to drag her toward the door. “Come on with me,” he said. Mrs. Leston seized a large bottle. The man wrested it from her and struck her. The Lestons reported that $15 had been taken from the cash register. The reside at 3765 Thirty-first street. Services for Hal M. Gibbs, of 2485 Pingree avenue were held Saturday. Burial was in the family lot in Brooks Cemetery, Birmingham. Mr. Gibbs, who died in Providence Hospital Wed- nesday, for many years was widely known among druggists of the state. Born in Big Beaver seventy-one years ago, he spent his youth there. Enter- ing the retail drug business he oper- ated stores in Howard City, Coral, Three Rivers and Portland for several years, retiring in 1927. Since then he had made his home in Detroit in the summer and in Florida in the winter. His first wife, Mary O’Keefe Gibbs, died in 1925. Surviving are his second wife, Hazel Mamer Gibbs, whom ‘ie married in 1928, and a brother, Willis R. Gibbs. Edson, Moore & Co., in announcing the expansion of their women’s, Misses’ and children’s ready-to-wear depart- ments, have indicated their ability to keep apace with the shifting and veer- ing of the merchandising winds, and as a result their business is apparently heading directly ahead toward the re- establishment of better and healthier conditions which are in the offing. The newly enlarged apparel section, in which lines of fundation garments, lin- gerie and dresses are carried, now oc- cupies more than 5,000 square feet of floor space. R. L. Medaugh is in charge, and largely through his efforts can the present development of the ready-to-wear department be attrib- uted. He has been with Edson, Moore & Co. for seven years, and before his present affiliation was associated with the old Detroit firm of Burnham, Stoepel & Co. ——_ + Grocers Plan for 1,000 at Banquet Final arrangements were made by members of the Grocers and Meat Dealers Association of Kalamazoo County for the first, and the largest banquet of the sort ever held in Kala- mazoo, Nov. 8, when grocers, meat dealers, and food handlers will gather at the Masonic temple. In addition to all those in Kalamazoo county, the local organization will be host to deal- ers of Battle Creek and intermediate points. It is estimated, according to Marinus Ruster, president of the local group and head of the arrangements com- mittees, that there will be 1,000 men and women at the tables when the toastmaster opens the program. E. R. Schafer, known to his friends as ‘Jack,” will be in charge of festiv- ities as toastmaster. As principal speak- er the food dealers have obtained the services of Nathan Smith, Toledo, whose subject has not been announced. An orchestra will play during the dinner hour, and a unique bit of en- tertainment will precede the speaker, Rustig promises. Community singing will be a part of the program, with TRADESMAN Holdridge Whipple in charge of this feature. Admission will be by ticket only, and these will be given out following the regular meeting of the local organiza- tion Monday evening at the Peter Pan Baking Company’s offices in Portage street. The needs of local men will be made known then, and the tickets dis- tributed Tuesday—Kalamazoo Gazette. ——— rs NRA Approves Uniform Retail Food Hours Agreements for uniform operating hours for retail food and grocery stores at Dubuque, Iowa; Fayetteville, Ark.. and Orange, N. J., have been brought to the attention of the Code Adminis- tration, The results at Dubuque, Fay- etteville and: Orange, and at Boise, Idaho, where another agreement has been approved, will be studied for guid- ance of the retail food and grocery trade in the rest of the country. The approved hours per week are: Du- buque, 67; Fayetteville, 69; Orange, 69. Under the retail food and grocery trade code 75 per cent. of the stores in >> Freedom from bad habits beats any other kind of freedom. November 7, 1934 Russian Debt Settlement There has been a distinct in- crease in confidence, in quarters identified with American-Russian trade here, that a settlement of the delicate debt question will be reached by the turn of the year. Reports published here that the settlement plan would include a Russian bond issue to finance pay- ments to American creditors are discounted, however. Such pro- cedure would cause difficulties to the Russians, under the clauses of several trade agreements with other European countries guaran- teeing equal treatment on debt settlements. It is expected, on the other hand, that the Export-Import Bank will extend credits beyond the five-year limit thus far insist- ed upon to facilitate payments on the reputed debts. Russian pur- chasing agents have frequently in- dicated that ten-vear credits should be considered a minimum time allowance in connection with orders for heavy industrial equip- ment. —_++-9——___ Activity in Cottons Off Little hope for any broad expansion in the demand for cotton textiles ex- ists until the turn of the year, accord- ing to comment in the primary market here yesterday. The decline in gray cloth prices caused by a sharp con- traction of demand, has affected fin- ished goods quotations and most fab- rics are now on a trading basis. A large volume of Spring business remains to be placed, and while some orders will develop in December the bulk of the commitments will not be made until after the first of the year. The situation is not true of all fabrics, colored yarn and certain novelty goods being the exception, But in cloths, which are more or less staple and have no unusual style appeal, competition is strictly on a price basis. fi ee Groceries in Drug Stores Stevens Point, Wis. Nov. 6—We write to call your attention to the fact that there is a law on Wisconsin stat- utes forbidding the wholesale and re- tail grocers to handle poisonous drugs, commonly used, such as Aspirin, Per- oxide, etc., which heretofore have been in all grocery stores throughout the United States. Wisconsin, having this law, forbids the sale of these poisonous commodities in stores and by wholesale grocers unless they are handled in the retail and wholesale places of business by a registered pharmacist. This per- haps is as it should be, but we do not feel that the set-up is fair to the gro- cery trade, if the retail drug stores are going to be allowed to sell food items as they are now doing in many places. The Copps Co. ———_+-.___ Resold Sugar Subject To Wholesale Markup Washington, D.C., Nov. 6—Sugar purchased direct from refineries, pul- verized and resold at wholesale is sub- Ject to the 2 per cent. markup of the wholesale grocery code, as well as other provisions of that code, according to a ruling made by Division Admin- Istrator Armin W. Riley. The interpretation was given upon request of the National Code Author- ity. It applies as -well to granulated sugar bought at refineries and sold at wholesale without. going through pul- verization or other processing. f } GOOD REASONS WHY YOU SHOULD STOCK Oa te Nhe brand ra BISCUITS ts, _msinssin guy RNOW seven modern iD Michigan facto- ries for the can- : Cz gan farmers. grown by Michi- ning of products . WAI ae B > as O U G al T a complete line of canned vegetables and fruits. WITH CONFIDENCE Rademaker-Dooge Grocer Go. AND SOLD Distributors for WITH PRIDE KARAVAN KIRO COFFEE | KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY cael, | a a a a a a a ee eee ee ee Annan The most beloved family in America comes to life on your radio! TUNE IN MONDAY °* TUESDAY * WEDNESDAY ° THURSDAY ° FRIDAY Columbia Broadcasting Company New York....... WABC..12.15 p.m. Rochester...... WHEC..12.15 p.m. Minneapolis Philadelphia.. WCAU..12.15 p.m. Columbus...... WBNS...12.15 p.m. he coe et) iS Boston.eesessseee WNAC...12.15 p.m. Pittsburgh..... WJAS....12.15 p.m. Se tte Providence.... WEAN ..12.15 p.m. Cleveland....... WHK....12.15 p.m. Se teen eee ETS ae Hartford........ WDRC..12.15 p.m. Detroit........00 CKLW ..12.15 p.m. Baltimore......WCAO..12.15 p.m. Chicago......... WBBM..11.15 a.m. Albany......c0ee WOKO..12.15 p.m. St. Louis........ KMOX..11.15 a.m. Buffalo........0. WGR.....12.15 p.m. Kansas City....KMBC...11.15 a.m. Presented by the Makers of — va Se i } worst