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THE GREATER THING

However humble the place I may hold,
Or lowly the trails I have trod,

There's a child who bases his faith on me;

There's a dog who thinks I am God.

Lord keep me worthy—Lord keep me clean,
And fearless and unbeguiled,

Lest I lose caste in the sight of a dog

And the wide, clear eyes of a child.

Lest there shall come in the years to be
The blight of a withering grief, |
And a little dog mourn for a fallen god
And a child for his lost belief.

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Number 2669

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BISCUITS

 

7 GOOD REASONS WHY
you SHOULD STOCK

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seven modern
Michigan facto-

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ning of products ES tact aes 1, ,
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A complete line of canned vegetables and fruits.

 

 

 

MAY BE BOUGHT

 

 

WITH CONFIDENCE
AND SOLD ;
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Rademaker-Dooge Grocer Co.

 

Distributors for
KARAVAN KIRO COFFEE
KARAVAN EL PERCO COFFEE
KARAVAN SIXTY-SIX COFFEE

 

Phone 8-1431 Grand Rapids, Michigan

 

 

   
  

 

Home Baker Fiour

A High Grade Kansas Hard Wheat Flour

High Quality - Priced Low

Milled to our own formulae which is pleasing

thousands of housewives. Sold throughout the

entire State of Michigan.

Will prove to be a

valuable asset to your business. Sold by Inde-

pendent Merchants Only.

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Fifty-second Year

GRAND RAPIDS, WEDNESDAY, NOVEMBER 14, 1934

Number 2669

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself,

DEVOTED TO the best interests of business men.

 

 

 

SUBSCRIPTION RATES are as follows: $3. per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.56 per year,
payable invariably in advance. Sample copies 10 cent_
each. Extra copies of current issues, 10 cents; issues a
month or more old 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of
Grand Rapids as second class matter under Act of

March 3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Printed by the Tradesman Company, Under
NRA Conditions

 

 

Detailed Survey Shows Deplorable
Conditions

There are two kinds of people, the
honest and the dishonest kind. A large
majority of the people are honest, and
a small minority are dishonest.
Among both kinds you will find the
poor and the rich. Society is made up
of all classes and includes the pro-
ducers of wealth and the non-producers.
Since history began, the non-produc-
ers have preyed upon the producers,
until they now control most of the
wealth of this nation. As wealth has
piled up in control of the few, unem-
ployment and distress has increased.

When our forefathers cut loose from
the aristocracy of the old world and
came to the new in search of liberty
and justice greedy wealth arrived here
soon after. It claimed dominion over
the new land and set up a system of
taxation and tribute to foreign kings.
The spirit of liberty, justice and op-
portunity arose and defeated the aims
of the money changers and a new na-
tion was born and dedicated to free-
dom from financial tyranny. Under
the new constitution the oppressed of
other nations were made welcome here
and the new nation grew rapidly in
population and wealth.

Not to be defeated, the international
bankers again opened offices in the
new world and set about to regain their
lost power over the people who had
rebelled against them. Large reser-
voirs of money were made available
and, owing to its scarcity, loans were
negotiated and the new country was
rapidly developed. Not content with
the income from its loans, greedy
wealth had its emissaries elected to
congress and legislatures. So stealthily
did it move that gradually it secured
control of the money-making powers of
the Government. Secretly it succeeded
in demonitizing silver, thus placing the
Nation upon the single gold standard,
which made it easier to expand its

plans for the subjugation of the peo-
ple. When this historic crime was
discovered, so completely were the
tracks of the villain covered that no
prosecution followed. For several dec-
ades both of the leading political par-
ties declared for the restoration of sil-
ver as primary money, but greedy
wealth was able to so control congress
and presidents that the wishes of the
people to again establish bimetalism
was never accomplished.

Encouraged by its continued suc-
cess, greedy wealth became more bold.
Through loans to railroads, public util-
ities, industries and municipalities, sta-
tistics show that five per cent. of the
population own and control over nine-
ty-five per cent. of the National wealth.
Among these is the international bank-
ing firm of J. P. Morgan & Company,
which owns and controls over sixty
billion dollars of the entire National
wealth of $400,000,000,000. Having
taken over control of public service
corporations, industries and banking,
greedy wealth has followed the exam-
ple of the oil monopoly and entered in-
to the wholesale and retail field. This
gigantic octopus has opened branch
stores, selling foods, clothing, drugs,
hardware and every other necessity of
the people. It has invaded country
towns as well as cities where, through
low priced bait, it has driven thousands
of home merchants to destruction, and
those remaining find it difficult to make
a living profit. They are following the
same tactics used by the Standard Oil
Co., which completely destroyed the
small oil merchants and set up the
greatest private monopoly the world
has ever known. This king of greed is
into the food lines and many others,
denying the small dealers and mer-
chants a chance to make a living profit.
The paramount problem of the people
is whether they are to control their
own Government or to be controlled
by the greedy international bankers.
According to the great daily newspa-
pers and magazines, there is no such
problem. Few publishers dare to ex-
press their convictions for fear of los-
ing their livelihood. Most of them
would like to tell the people they are
being robbed by monopolies, as they
gather in billions of interest and prof-
its on trade, They dare not tell how
monopolies drive down the markets
for farm products and labor, and how
it impoverishes communities by open-
ing retail stores and then taking away
the profit on trade. They dare not
speak in the interests of home mer-
chants, who keep the profit on trade
at home and thus helped to build
towns and cities. They dare not preach
the gospel of community loyalty and
show the people how home merchants
are impoverished by monopolies, which
come to take away and never to build
up the community.

A detailed survey now being con-
ducted in this state for the Michigan
Tradesman shows a deplorable con-
dition. Towns and cities once prosper-
ous and its people happy have many
vacant stores and the market for prop-
erty is largely destroyed. Merchants
once prosperous are now operating
without profit and less help. Many
have failed and have no way of making
a living. Unwise owners of store
buildings have leased to the big Na-
tional chain corporations at a rental
above what the local merchant can
pay. The few extra dollars of rent
money may look like a gain to the
store owner, but if he will investigate
he will find it is a loss, especially if
he has other property in the commun-
ity. Chain store corporations do not
come to help build up a town or city.
They come for but one purpose—to
take away the profit on trade, The
above survey shows that chain store
corporations in some cities of this state
take away 65 per cent. of the profit
on trade, leaving the home merchants
but 35 per cent. on which to live and
pay for the support of local schools,
churches, civic societies and the bulk
of taxation. In most towns and cities
the greedy monopolies take away 50
per cent. of the profits on the trade that
comes to them. This leaves home busi-
ness crippled. What ¢hance is there for
a return of prosperity to these towns
and cities which are being looted by
monopolies? If the press and pulpits of
this Nation could be awakened and the
people could be informed of the facts
they should know, they would soon free
their home community of these greedy
pirates, which would restore normal
business conditions.

E. B. Stebbins.
—_++>—__—_
Administration Fetish for Recov-
covery

The administration is impressed
with the belief that if interest rates
can be forced down to the pre-
boom level or lower, one of the
bars to economic recovery will be
hurdled, and so Government ex-
actions are being held “‘below the
market.”

Analysists point out that it
takes more than merely cheap
credits to start off a bbom—there
must be reasonable assurance of
consuming outlets for merchan-
dise or profitable use for capital
goods and structures. Govern-
ment lending agencies have faced
these facts, but still the demand
for cheaper credit continues.

It is argued by the more prac-
tical that the economists who have
been expounding their beliefs to
limited groups without advancing
their ideas very far beyond the
confines of class and_ lecture
rooms, now find themselves with

the whole country and its popula-
tion upon which to experiment
with their theories. This accounts
for some of the weird ideas that
have been and will be tried out.
Conservatives have come to ac-
cept it as a fact that, like a prairie
fire, these theories must run their
course before a sound foundation

for real recovery can be laid.
aie

Revising the NRA

While administration proposals
regarding legislative amendments
to the recovery act are as yet in
the formative stage, indications
are that there will be fewer
changes than has been generally
anticipated.

The tendency seems to be to
ask for separate legislation on
major controversial issues, such as
labor problems and regulation of
natural resource industries. On
the other hand, the working out
of future code policies for industry
in general, particularly in relation
to the Anti-Trust laws and the
Federal Trade Commission, may
again be left to administrative
practice.

This would encourage many in-
dustries to consolidate the prog-
ress toward practical co-operation
already made. Self-policing of
trade practices and self-determin-
ation of group policies woulld also
be strengthened. The funda-
mental uncertainty as to what con-
stitutes reasonable restraint of
trade would be prolonged, how-
ever, until existing discrepancies
between NRA and Federal Trade
Commission practices are finally
straightened out.

——_+ 2. —___
Registration Form to be Sumitted

A middle ground between two
schools of thought in the Securi-
ties and Exchange Commission as
to the extent to which issues shall
report upon projected flotations
is likely to be reached.

Chairman Kennedy wants the
commission’s forms to be simple
and concise and examinations as
nominal as possible, consistent
with the need for protecting the
public interest. There are others
in authority who want a maximum
of data and as searching exam-
inations as possible.

The present form of registra-
tion is too complicated, and while
it is probable that applicants often
send in to the commission far
more data and supporting evi-
dence than necessary, it is said to
be true that the commission is de-
manding more than would fulfill
the requirements of the law.

—_—_2+ >

Excesses to-day exact to-morrow.

 

 

 

 

 

Lines of Interest to Grand Rapids
Council

We have been wondering whether or
not the conditions of the. past few
years have sapped a certain amount of
energy and ambition from those who
are in the commercial world. Things
have been far from pleasant. he
old bank roll has disappeared and one
has kept fairly busy getting sufficient
supplies for the pantry but such things
are some of the many reasons why we
should be more alert to opportunities.
A great amount of dependence is be-
ing put upon the possibility of return-
ing to conditions as existing in 1929.
This expectancy is causing a great
many people to try to coast through
until that Utopia appears. There never
will be another 1929. That era is gone;
the conditions we must face in the
future are the conditions that are in the
making now. Prosperity to come will
be caused from the co-ordinated ef-
forts of ambition and good judgment as
practiced to-day. The successful busi-
ness man of to-morrow is the busy man
of to-day. The service he renders his
prospects to-day will bring in cash
from customers to-morrow.

It is not unusual now to walk into a
business place and find that your pres-
ence hasn’t disturbed the “comatic’ (a
coined word) condition of those re-
sponsible for its success or failure. It
isn’t unusual to be overlooked as a
possible purchaser. Surely no one is
walking into the place to spend any
money. Must be you are just a casual
‘dropper in’ to remark on conditions.
Instead of collaring every person that
sticks his nose inside the door and
finding out why he is there, it is taken
for granted that the visitor will yell
loudly for what he wants. Stick your
head inside a chain store and see how
long it takes them to get on your trail.
They are out after the nickles that the
independent is overlooking.

Another fault so common among
tradesmen is that they do not attempt
to get informaion as to the needs of a
customer. I believe if I was waiting on
a customer for a hammer I would 4nd
out whether it was for cracking nuts,
building houses or to throw at cats.
Knowing what use might be made of
the tool I would try to place the proper
kind and price before the prospect. A
small amount of extra time spent with
a customer to give him preferred serv-
ice will bring that person back with
greater respect for your judgment than
when he first met you.

I was in a hardware store not long
ago and witnessed a fine piece of sales-
manship. A customer came in to buy
a screw driver. A young fellow, unaf-
fected by the depression, was behind
the counter and confronted the pros-
pect in a jiffy. Upon finding out the
prospect’s needs, he selected a good
assortment and placed them upon the
showcase before the customer and then
started talking the quality of this one,
the size of that one and the service of
another. He picked up one and made

*

 

MICHIGAN

this sales talk. “Mr. Blank here is a
tool that is a great favorite with the
householder who does all manner of
odd jobs around the house. It is a
screw driver that holds the screw to
the blade regardless of the angle at
which the tool is held. In fact it takes
the place of another hand when work-
ing in a difficult place. It costs more
but makes up the difference in the
service it will give you.” The prospect
caught the point and bought it because
service had been effectively suggested
for which he was willing to pay.

Such service is applicable to any
business and brings dividends that are
necessary to a successful business.

If we will forget about the water that
has flowed over the dam and make an
effort to utilize that which is yet above
it we will no doubt grind more grain
than if we sit on the bank and specu-
late on the amount of grist that has
been ground.

Women become nags because their
husbands behave so like mules.

It seems that a touch of Hallowe’en
was felt in the past election. The two
events came close together and the
fairies, ghosts and goblins that stayed
out late scurried aplenty through the
rank and file of politicians, Fairies
touched here and a goblin touched
there and when daybreak chased the
shades of night away some casualties
were discovered. Nothing was serious-
ly hurt except the feelings of the can-
didates and time will heal those
wounds. The cure may be slower than
the remedy of political success but
the results may be less painful to the
populace. Some good men went down
by the vote route and some were
raised to desirable. positions, so we will
have to abide by the average. On
January first a great exodus will start
and the principals will be those who
have been ousted by the turn of the
political wheel. Well, our wives clean
house every spring so we guess it is
just a normal thing in household affairs.

She was a good cook as cook goes,
and as cooks go, so she went.

There will be plenty of deer after the
fifteenth that will be good for nothing
but food for admiring friends and reia-
tives of the successful hunters. If the
size of guns have any bearing on the
situation, some of the antlered herd
will look like they had tangled with a
corn shredder. It is apparent that some
nimrods are not going to depend upon
fine shooting but upon main strength
and awkwardness to bring down the
game. Such pellets are all right if they
strike the game or a tree, but if they
are roaring around with no particular
place in mind, we feel more comfort-
able far from their vicinity.

Wife: No, I did not sew a button on
vour trousers; I was too tired. Which
is the more important, anyway—your
wife or your trousers?

Husband: Well, there are places I
can go without a wife.

Mr. and Mrs. W. E. Lypps spent the
week end at Big Star lake, near HKald-
win. They are erecting a cottage on
this beautiful site which will accom-
modate sixteen people when completed.
It is being built on a lot 100 by 226
feet. We suspect that some of his

TRADESMAN

friends are anticipating an invitation to
help open the new structure with a
house warming in the near future.

H. R. Bradfield, Grand Secretary of
the Michigan jurisdiction of the United
Commercial Travelers, attend a district
meeting Friday evening in Deiroit.
The meeting was held in the Detroit-
Leland Hotel, where a banquet was
served at 6:30. The meeting was for
the purpose of promoting a buying
campaign and Jim Daly, editor of the
Sample Case, was the principal speak-
er. This campaign is but one of the
many programs for recovery that the
United Commercial Travelers have
sponsored.

Harry Nash, of the Executive Com-
mittee, visited Counselor Cameron, of
Grand Haven, last week, and reports
that he is rapidly recovering from in-
juries received some time ago in an
automobile accident.

Counselor James P. Moore, of Mid-
dleville, met with painful injuries re-
cently when his car turned turtle in
loose gravel. The accident was caused
by a tire blowing out. He suffered in-
juries to his arm and chest. Late re-
ports are that he is rapidly recovering.

Word has been received that Mrs.
Allard, wife of Wm. C. Allard, Juntor
Counselor of Detroit Council No. 9,
was fatally injured Nov. 6 by being
run down by an automobile being driv-
en by a sixteen year old boy. Mrs.
Allard had been to the polls and -vas
crossing the street when struck down.
She was prominent in school work in
Detroit. Grand Rapids Council extends
its sympathy to Counselor Allard in
his loss.

thrown is
Notgniklip.

Remember that mud

ground lost.

 

Happenings of Detroit Council No. 9

Examine the Industrial Wheel head-
ing this column—the emblem of the
United) Commercial Travelers of
America. It is the hub upon which
the business wheel turns. The eight
spokes, listed as manufacturing, distri.
bution, finance, agriculture, profession-
al, transportation, communication and
mining depend upon the salesman and
business men of the Nation, as repre-
sented in the U. C. T., and the wheel
derives its greatest strength from the
hub.

As you know, the Government, ably
assisted by the Hearst newspapers, last
year attempted a National buying
movement under the slogal of “Buy
in September” and with their ful] de-
pendence for success hinging upon the
buying public alone, they did quite a
good job.

 

November 14, 1934

 

Now the United Commercial Tray-
elers of America is sponsoring a Na-
tional Buyers Week for the first part
of next year under the comprehensiy-
slogan of “Buy Merchandise—Giye
Men Work” and is backing it up by an
intensive selling campaign with 80,)00
trained commercial travelers and busi-
ness men of their own organization as
a starting unit.

This is the most important move-
ment before the American people to-
day. And I make this statement with-
out fear of intelligent contradiction.

We have seen politicians, bankers,
theeorists, professors of this or that,
and in fact almost every group in the
country and out of it trying to return
us to prosperity until now, the sales-
men and the business men, led by the
U. C. T., are going to go into action
and do the job, with the full co-onera-
tion of every force known to man. All
forms of publicity will be used.

A. H, Wilford, of Denver, National
director of the American Industrial
Parade Association, has announced the
following national publicity commuit-
tee: A. G. Guimond and Dr. Galen
Starr Ross, of Detroit; H. H. Stock-
feld, of New York; Carl Rott of To-
peka, Kansas; John Klinger, of Indian-
apolis; Col. Wm. C. Danks, of Denver;
A. M. Kelley, of Phoenix, Ariz.; Earl
M. Ducette, of Augusta, Maine; jas.
G. Daly, of Columbia; Paul, Ryan, of
Boston; H. Lee Jones, of Santa Fe, and
John P. Cooney, of Providence.

At the first directors dinner held in
the Detroit Leland Hotel Fridav eve-
ning, Nov. 9, Jim Daly, dynamic leader
of the U. C. T. team work group and
editor of the Sample Case, outlined
the plan of campaign to an intensely
interested group of business men.

“Business is the only hope for pros-
perity” he said, “and it must be con-
ducted at reasonable profit. We must
come to our senses and see this truth
in order to clear ourselves of our past
difficulties. The business man is en-
titled to a decent profit the same as
the working man is entitled to a fair
wage.” He demanded that those pres-
ent back this National buyers week and
forget their own problems. “Sell the
things you have to sell,” he added,
“with a firm conviction that every time
you make a sale, many more men are
put to work and many more families
are made happy.”

Mr. Daly was introduced by Judge
Joseph A. Moynihan, of the Wayne
Circuit Court. Judge Moynihan has
always been a leader in worthwhile
public movements and has always
given unstintingly of his time, knowl-
edge and energy.

Dr. Galen Starr Ross, noted student
of political economy and practical hu-
manologist, followed Mr. Daly with an
endorsement of the principles involved
and the method employed. He asked
all present to bend their utmost efforts
to further the programme and to put
it before the thinking public in a clear
and concise manner.

Homer Bradfield, newly appointed
Michigan Grand Secretary, made the
160 mile trek from Grand Rapids, ex-
pressly to be in attendance and stated
afterwards that he would drive 500
miles to hear it repeated. Homer had

 

 

 

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November 14, 1934

MICHIGAN

 

TRADESMAN

3

 

invited the Grand Rapids members re~-
siding in Detroit to listen in and he was
rewarded by the appearance of Jim
Phillips and: John Bancroft.

Detroit Council suffered a_ tragic
loss this week when Mrs. Helen Bullis
Allard was instantly killed. Tuesday
evening while returning from voting.
The car was being driven by an un-
licensed sixteen year old boy. The ac-
cident occurred at Linwoot and Pasa-
dena avenues. Police who visited the
scene afterwards reported that the
body had been carried on the bumper
of the car for twenty-five feet and that
the car continued for a hundred feet
more, The brakes were found to be
faulty.

Thus it goes—a brilliant and loved
woman in the prime of life is killed be-
cause a car owner neglects safety in
the form of his automobile brakes and
also because the parents of a preco-
cious youngster evidently had no con-
trol over their offspring.

Mrs. Allard is survived by her hus-
band, William C., Junior Counsellor
of Detroit Council, No. 9, and her
father, prominent druggist of Maple
Rapids, Michigan. A low mass was
sung at the Church of the Annuncia-
tion in Detroit, on Thursday, Nov. 8.
Most Rev. Monsignor Jas. Stapleton,
who has instructed her in the Catholic
faith and baptized her eighteen years
previous, delivered the impressive
funeral sermon. Final interment was
at Maple Rapids, on Sunday, Nov. 11.
Officers of Detroit Council, No. 9,
acted as pall-bearers and the Ladies
Auxiliary attended in a body.

Now that the election is over, lets
get down to business.

3oost your sales by conscientious
effort.

Mr. and Mrs. A. G. Guimond, of 531
South Philip avenue, Detroit, are re-
ceiving the congratulations of their
many friends on the birth of an eight
pound baby girl, Date of arrival was
Nov. 4. Mother and daughter are de-
ing well. Father has not fully recov-
ered from last reports.

Algy subbing for Wiestaff.
—_ses eo __
Lecithin Saved in Margarine Process

Substantial saving in lecithin, when
this product is used in the manufacture
of oleomargarine, is the principal ob-
ject of a patent granted to the Amer-
ican Lecithin Corporation of Atlanta,
Ga. Prior to the invention in question,
it was necessary to add from 50 to
100 per cent. more lecithin than was
desired in the final product, because a
considerable proportion of the lecithin
added was washed out following sep-
aration from the butter-like material
during or after the churning. Since
lecithin is a relatively expensive ima-
terial and its recovery involves con-
siderable difficulty, the new process is
said to represent a material economy.
An example given by the inventor illus-
trates his process as follows. 250
pounds of ripened skimmed milk are
placed in a vat, then about 750 pounds
of melted margarin fat are added and
the mixture is emulsified to form a
creamy mass. Then dry milk contain-
ing lecithin is added in such amounts
as to contain about 3 pounds of leci-
thin of about 60 per cent. purity. The

mixture is then churned as in the ordi-
nary churning of ripened cream during
which there is some separation of aque-
ous material, It is found that the
amount of lecithin going into the aque-
ous material and separated is substan-
tially lower than the quantity which
would separate if the lecithin were
shaken up with water and added to
milk or skimmed milk, as was previ-
ously customary.
——~++ >

Gums Counteract Cake Staleness

The tendency of cake and similar
bakery products quickly to become
stale can be effectively counteracted,
according to Albert K. Epstein, Chi-
cago, Ill., by the addition to the cake
batter of a protective colloid. The
quick staling of cake is said to be due
to a reversion of the starch, the moist-
ure in the cake being changed from a
colloidal to a combined form. In add-
ing to the cake batter a protective col-
loid by a suitable prcess, a condition
is said to be brought about whereby
the moisture is kept colloidally bound,
thus giving the cake much longer keep-
ing qualities, and improving the tex-
ture and grain generally. The colloidal
substances advocated are in general
hydrophyllic in character, and have a
tendency to retain the hydrated moist-
ure after the cake has been baked. The
heat imparted to the colloid during
baking causes it to become partially
gelatinous so that it swells and has a
tendency to keep more moisture col-
loidally bound than when originally
introduced into the batter. Among the
hydrophyllic colloids which are most
successful are gum tragacanth, gum
acacia, citrous petin. Uniform distribu-
tion was obtained by mixing powdered
gum in a non-aqueous medium before
adding it to water or milk to effect the
hydration.

———_+ ++ __—

Decaffeinating Process Saves Taste

By treating coffee beans with dilute
hydrogen peroxide, they are caused to
swell, whereby the caffeine may be
more easily removed, according to a
process patented by Pierre Gilbert of
Paris, France. The beans so treated
extracted with dichloro-
methane. Hydrogen peroxide, in con-
tact with the bean, releases nascent
oxygen in the form of very fine bub-
bles, which cause the oxygen-charged
water to penetrate into the interior of
the coffee bean. Osmosis serves to in-
flate the bean and, after the immersion,
it has doubled its volume by absorbing
its own weight of water. Among the
advanages cited for this process are
the following: 1. It is carried out in
the cold, without the use of high pres-
sure, thereby retaining all the original
aroma; (2) the peroxide used is taste-
less and odorless; (3) the solvent,
dichloromethane, evaporates readily
inasmuch as it boils at 40 degrees C,
leaving absolutely no foreign taste or
odor.

are then

————_+ +.
Only Kidding Himself

A negro boy, going through a ceme-
tery, read this inscription on a tomb-
stone: “Not dead, but sleeping.”

Scratching his head a while the boy
remarked: “He sure ain’t foolin’ no-
body but hisself.”

Profit—Net—Gross

One of the greatest weaknesses of
the average individual in business--
and out—is careless thinking.

This is particularly true in business.
There are a great many merchants to-
day who are still trying to conduct
their business on a “guess” basis, and
figure thing as “about so and so.”

But the merchant who is showing
profit—that all important thing in his
business—is absolutely not guessing at
things. He is thinking, figuring and
working directly to the point. And the
modern merchant does not permit nim-
self to be misled in his calculations by
that old misleading misnomer “gross
profit.” He knows that there absolutely
is no such thing as gross profit.

It is astonishing, however, to find
so many, many merchants who are
still focusing attention upon that old
will-o-the-wisp ‘gross profit.” Not only
merchants, but many others are still
figuring upon this old, false premise.

For instance, we have before us, at
this moment, a booklet written by a
so-called “expert” posing as an adviser
to retail merchants, and we find that
even this the term
Now it may be that
this is merely a flare-back to the primi-
tive upon the part of Mr. Expert; for

expert is using

“gross profit.”

surely he knows that there is no profit
but ‘net’ profit.

The thing that is so often referred
to as “gross profit” is not necessarily
profit at all—it is simply margin—and
if the margin is not great enough to
cover every item of overhead and ex-
pense in the merchant’s business, he
has no profit.

So the merchant to-day, beset as he
many, many problems, is
surely following the course of wisdom
when in his thinking, and in his plan-
ning he clearly distinguishes between
the terms margin and profit.

is Dy so

—__—_-2 +

Man’s War Against the Locust

During the past nine years locust
swarms have been devastating vast
areas in Africa and Western Asia, and
since 1929 experts have been studying
means of controlling the insects. Re-
cently, at an international locust con-
ference held in London, it was resolved
that the locusts could best be halted
through the control of their breeding
grounds, or, if they are already in
migration, through their destruction in

flight.

Agricultural development in Africa
has been considerably impeded by the
depredations of the locusts, which have
caused losses of approximately $35,-
000,000. Investigations have now dis-
closed that each species of locust in-
habits exclusively a definite zone of
vegetation and that its migrations are
governed by the seasons. Many of
these breeding regions have now been
located. The desert locust, for instance,
is known to breed in the remote lands
South of the Sahara and to migrate
Northward to the fertile Mediterranean
coast of Africa.

Once the breeding areas have been
found, the conference reports, the next
step in control is to establish field sta-
tions where the life habits of the in-
sects will be studied. Evidence already
gathered tends to show that swarms
form when the life cycles of solitary
locusts are accelerated, causing a rapid
multiplication of numbers.

As swarms gather
flight, if their migratory courses have
been discovered as well as their breed-
ing sources, it is then possible, recent
experiments in Africa indicate, to de-
stroy them with poison dust sprayed
from airplanes. Locusts make no effort,
it has been shown, to avoid a cloud of
sodium arsenate dust blown across
their line of flight. Nor does the pas-
sage of an airplane through or across
their ranks deter them from the course.

Most of the locusts passing through
the sodium arsenate eventually drop
out of the swarm to their death, appar-
ently because the inhalation of the dust
The poison will
remain fatal to a passing swarm for
about three minutes. It must be dis-
charged several times for large swarms
and must be sprayed at a height of
100 feet to avoid damage to

preparatory to

brings on paralysis.

about
crops.
—_—_»+ + ____

Timely Estate

Freddie was giving a bored lady a
long discourse on his family history.

“My grandfather,” he said, “was a
poor, hard-working London  clock-
maker, When he died a few years ago
he left all his estate, which consisted
of 200 clocks, to my father.”

The girl smiled.

“How interesting,’ she said. “It
must have been fun winding up his
estate.”

 

HARD CANDIES

Leader Mixed

Christmas Mixed

Cut: Rock :
Marigold 100% Plastic Filled
Primrose 50% Plastic Flled

 

Dinas

CANDIES FOR CHRISTMAS

Order From Your Jobber
National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Mich.

CHOCOLATES, CREAMS
AND SPECIALTIES

Paris Creams

Small Crystal Creams
Fancy Mixed
Champion Choc. Drops
Wintergreen Berries

 

 

 

 

eek oeALSHhaicel phn emer nosh maar ORE NS

ee

 

4

MOVEMENTS OF MERCHANTS.

Williamston—The Crossman & Wil-
liams State Bank has increased its
capital stock from $40,000 to $50,000.

Grosse Pointe Farms—The Quick
Coffee Co., 21 Touraine avenue, has
been incorporated for $1,000, all paid in.

Kalamazoo—Ralph Downs succeeds
Arion J. McLaughlin as manager of
the Webb Coal Co. local branch office.

Detroit—The Palmer Coal Co., 1480
East McNichols Road, has changed
its name to the Palmer Coal & Coke
Co.

Bay City—A new shoe store located
at 1161 Seventh street, has been open-
ed under the management of Morris M.
Singer.

Detroit—The Union Distilleries Co.,
8825 Van Dyke avenue, has increased
its capital stock from $100,000 to
$150,000.

Detroit—The Midland Petrol & Gas
Co., 406 Penobscot Bldg., has changed
its capitalization from 100,000 shares to
$100,000.

Algonac—Monnier Bros., Inc., cloth-
ing and furnishings for men, has de-
creased its capital stock from $25,000
to $5,000. :

Detroit—The Howie Co., 9011 Cen-
tral avenue, roofing and sheet metal,
has decreased its capital from $75,000
to $15,000.

Lansing—Mrs. M. C. Manchester
has engaged in business at 123 West
Michigan avenue, under the style of the
Brule Nut Store.

Detroit—The Deane-Harris  Co.,
1045 Henry street, plumbing, heating
and ventilating, has changed its name
to The 1045 Company.

Detroit—The Prussian Machinery
Co., 1475 East Grand Blvd., has
changed its name to the Prussian Ma-
chinery Company, Inc.

Detroit—The Schwartz Paint &
Wallpaper Co., 2624 Gratiot avenue,
changed its name to the Reliable
Paint & Wallpaper Co.

Holland—The Leeuw & Ter Haar
Co., auto sales, accessories and parts,
also service garage, has changed its
name to the H. & B. Ter Haar Co.

Traverse City—Thieves entered the
Harvey B. Larson store, dealer in
ready-to-wear apparel for women, and
carried away stock estimated at $2,500.

Detroit—The William J. French Co.,
9635 Grand River avenue, dealer in
decorative material and artists furnish-
ings, capitalized at $1,000, all paid in.

Battle Creek—The Nu-Enamel Paint
Pot Shop has opened a retail store at
71% West Michigan avenue. It is un-
der the management of Don E. Zeller.

Albion—McCarty & -Bealer, who
have conducted a garage at 118-120
North Superior street for the past 22
years, have closed the business and
retired.

(Detroit—Ralph J. Daly & Co., 1028
National Bank Bldg., investment bank-
ing, has been incorporated with a cap-
ital stock of $5,000, $1,000 being
paid in.

Kalamazoo—A. R. Thomson and
Dana H. Derhammer have engaged in
the jewelry business in the Michigan
Theatre building, under the style of
Thomson’s.

 

MICHIGAN TRADESMAN

Detroit—The Beard Paper Corpora-
tion, 891 Lawndale avenue, jobbing of
paper and printers’ supplies, has been
incorporated with a capital stock of
$1,000, all paid in.

Battle Creek—W. R. Vester, who
has conducted the Level Park Grocery
for 31 years, has sold the store build-
ing and stock to Mrs. M. S. Roach,
who has taken possession.

Flint—The Samuel Stores, Inc., 118
East First street, has increased its cap-
ital stock from $400,000 and 40,000
shares no par value to $400,000 and
42,500 shares no par value.

Battle Creek—C. L. Seeley has pur-
chased one of the old interurban cars
and remodeled it into a store which he
occupies with a stock of groceries. It
is located at 77 Porter street.

Bear Lake—The Dubin Produce Co.
has been organized to contract for
fruits, vegetables, farm produce, grain
and livestock, with a capital stock of
10,000 shares at $1 a share, $4,000 being
paid in.

Muskegon—Dickry Dick, dealer in
store and office fixtures, has opened a
similar store at Manistee, at the cor-
ner of River and Division streets and
will use its store on Fifth avenue for a
warehouse.

Detroit—The Del-Mar School, Inc.,
Stormfeltz-Loveley Bldg., has been
organized to conduct a school of cos-
metology and beauty ship. It is cap-
italized at $10,000, of which $5,000 has
been paid: in.

Saginaw—Emich W. Solms, 52, for
many years a hardware dealer in this
city, died recently at his home here.
His father had been a hardware retailer
and Mr. Solms continued the business
until 1931, when he retired.

Royal Oak—Stanly Fons, 608 East
Parent street, has merged his fuel, ice,
lumber and building materials business
into a stock company under the style
of the Fons Company with a capital
stock of 3,000 shares at $1 a share,
$3,000 being paid in.

Detroit—Perkins Bros., manufac-
turers and dealers in paints, stains,
enamels, etc., 8989 Grand River ave-
nus, has merged the business into a
stock company under the style of the
Perkins Paint Co., capitalized at $50,-
000, $1,000 of which has been paid in.

Moline—Timothy B. Rose, 77, for
35 years proprietor of the Moline hard-
ware store, died at his home here Sun-
day. He is survived by his widow, one
son, Walter; one daughter, Mrs. Inez
Zuse, of Pinckney; seven grandchil-
dren and three great-grandchildren.
The body was in state at the Moline
Congregational church one hour be-
fore funeral ‘services Tuesday. Burial
was in Wayland cemetery.

Traverse City-Charles Will, who
has been aililng for two years, died at
his home in this city Friday at the age
of 85. The funeral was held in this
city Sunday. Burial was at Williams-
burg. Mr. Will was engaged in the
hardware business at Williamsburg
sixteen yeats and subsequently at Coral
for seven and a half years. He was a
man of high character and was well
regarded by every one who knew him,

Kalamazoo—The People’s Outfitting
Company, 232 North Burdick street,

is celebrating its 43rd anniversary,
which ranks it as the pioneer among
the present-day furniture dealers of
the city. From a one-room store the
business has grown to its present
66x100, five-floor institution, An of-
fering of furniture and furnishings at
special sale prices has been put on in
appreciation of long continued patron-
age.

Allegan—The First State Bank of
Allegan opened last Saturday, after be-
ing operated by a conservator since
Feb. 14, 1933, lacking only four days of
being one year and nine months, The
bank released $188,000 to depositors,
being at the rate of 40 per cent. Under
the new re-organization depositors of
this bank are protected by an insurance
guarantee of $5,000. Herman Vaupell,
who was the bank conservator, is cash-
ier of the re-organized bank. A loan of
only $31,000 from the Government en-
abled the bank to meet all require-
ments of the state and Government.
Saturday the deposits exceeded the
withdrawals by about one-half,

Peck—The business men of Peck,
and farm folks from the surrounding
territory, enjoyed their annual Com-
munity Fair, under the direction of
Superintendent Hale L. Pearce, of the
local high school. This year’s event,
their fourth, was held during the eve-
ning of Oct. 25 and the afternoon and
evening of the 26th, with a capacity
crowd in attendance. Exhibits of farm
produce on display included some 250
in the farmers’ division and 50 in the
rural school section. The first evening
was given over to a declamation con-
test for rural school boys and girls,
with fourteen contestants competing.
This was followed by a series of stunts,
A horse show containing some fifty en-
tries took up the afternoon program of
the last day. Harry Moxley, M. S. C.
expert, judged the animals and ex-
plained his selections. There was also
a horse pulling contest, besides several
stunts. The last evening they had a
program of talks and stunts, including
nail driving for the women and corn
husking for the men.

Spring Lake—George L. Schwab,
Sr., one of Spring Lake’s oldest active
business men, died in Mercy hospital,
Muskegon, Sunday morning after be-
ing taken suddenly ill Saturday. Mr.
Schwab had been in poor health for
some time. Saturday morning he was
forced to leave his place of business
and go home. Mr. Schwab was born
in Spring Lake Feb. 9, 1874, and lived
here all his life, having been engaged
in the grocery business since he was
16 years old. For many years he con-
tinued in partnership with his father.
On the father’s death, Mr. Schwab
took his own son, George L. Schwab,
Jr., into the firm. Mr. Schwab was a
member of Grand Haven lodge No.
1200 B. P. O. E. Funeral services were
held to-day at 2:30 p. m. from the Rin-
gold funeral home, where the body
was taken from the hospital. Rev.
Adam Westmaas, of Spring Lake Pres-
byterian church, was in charge and
burial was in Spring Lake cemetery.
Mr. Schwab is survived by his son,
George L. Schwab, Jr., three sisters,
Miss Mattie Schwab, Mrs. L. R. Pat-

 

November 14, 1954

terson, and Mrs. Laura Dutton, all of
Spring Lake, and two brothers, Ed-
ward, of Spring Lake and William, of
Toledo.

 

Manufacturing Matters

Saginaw—The G. E. Wilson Co., 315
Hayden street, manufacturer and dealer
in real and personal property at whole
sale and retail, has been capitalized at
300 shares at $10 a share, $3,000 being
paid in.

Detroit—The Stim-U-Dents, Inc., 56
Alfred street, has been organized to
manufacture and sell tooth space clean-
ers, with a capital stock of 15,000
shares at $1 a share, $15,000 being
paid in.

Ludington—Tlhe Weyenberg Shoe
Manufacturing Co., headquarters of
which are in Milwaukee, will remove
‘tthe men’s shoe division of the Milwau-
kee plant here and expects to start
active production on or about Jan. 2,
1935. The company will occupy the
site of the former Mayer Boot & Shoe
Co. The company will employ 250
people.

——__~~oe
Retail Trade Outlook Favorable

While retail stores are currently
experiencing the expected sea-
sonal recession between the fall
peak in apparel sales and the
Christmas business, the volume of
sales both in dollars and units
continues to exceed last year’s fig-
ures by a substantial margin.

National organizations report
that sales during the past week
were from 5 to 10 per cent. ahead
of 1933, with a somewhat larger
increase in the value of the aver-
age sales check due to heavy cost
purchases.

Prospects for the remainder of
the year are, therefore, generally
considered very favorable. Mark-
downs on seasonal merchandise
have been taken in some _in-
stances, in order to insure contin-
ued clearance of stocks. The
amount of markdowns has been
smaller than usual, however, so
that earning prospects have been
further enhanced.

ae
Wholesalers Satisfied

Prices went down this week
after four months of steady climb-
ing. In New York prices are still
below replacement cost, which
has the usual tendency of stopping
new business for shipment.

The trade will continue to pick
up what is needed in the New
York market as many lines are
lower here than from first hands.

In general, wholesalers are well
content with their fall business.

—_~+++___
Meat Code Foggy

The fate of the retail meat code
is still obscure.

But the attitude of the food
men is not obscure. They are free
to declare that they will not ac-
cept the retail meat dealers under
the same code, as these retailers
are said to do less than 20 pe
cent. of the business.

Also there is too much price
cutting in the meat field to suit
the grocers, now firmly stabilized.

 

 

 

Aree SHERRIE

sreapaneees

Sia

 

November 14, 1934

MICHIGAN

TRADESMAN

 

5

 

 

 

Ge

AR SHEE

 

sg ay

 

Essential Features of the Grocery
Staples

Sugar—Jobbers now hold cane gran-
ulated at 5.08 and beet sugar at 4.80.

Sugar Syrup — Sugar syrup prices
are strong. Inside quotations, espe-
cially on the better grades, are about
lc higher. Demand takes care of the
limited proudction.

Canned Fruits—Prices on canned
fruis are keeping generally well main-
tained and, aside from scattered small
lots, the situation is unchanged from
previous weeks. There is always a
little trading going on between pack-
ers and distributors on fill-in quanti-
ties, and this will. probably keep up
until there is a greater stir, It is pos-
sible that buying may pick up in De-
cember for after inventory delivery. On
some things it appears, distributors are
lightly stocked. Sweet corn is one of
them.

Canned Vegetables — Business has
been adversely affected this fall by
credit difficulties. Some of the job-
bers have had delinquent retail ac-
counts on their hands, and in turn have
found difficulty in taking their drafts.
Bank facilities have not been so easily
available as some business men had
hoped, but it is no doubt true that the
larger and safer concerns have not been
hamstrung by this condition. After all,
risks are risks, and it has been appar-
ent that money in the hands of the
great consuming public has been pretty
tight. Retailers who have carried credit
customers have reported deferred col-
lections. People want to pay fort-
nightly, or even monthly, instead of
weekly. These accounts are all right
as far as eventual payment goes, but
the lapses have caused some disloca-
tions in higher business circles.

Canned Fish—There is considerable
interest here in the new initiative law
passed by the State of Washington on
election day, but the trade are inclined
to wait for more complete details. Some
voiced the opinion that while undoubt-
edly bullish in effect, the restrictions
can not be expected to have any im-
mediate effect on the situation here as
the present pack is all in, and the new
law looks to the future. However,
others point out that unlike the closing
of Bristol Bay to commercial fishing
next year, the Washington bill has be-
come a law, rather than a regulation,
and cannot be amended by any future
action of the State Legislature. There
is general belief that for the long term
outlook, the new law promises to cur-
tail production sharply for at least two
years that it will be in effect in its
present unblended form and will give
both chinook and sockeye ‘salmon an
entirely different outlook. Authorities
have indicated belief that Puget Sound
production of sockeye salmon will be
cut by at least 50 per cent. as well as
curtail the Columbia River salmon
output. There is little else doing at
the moment. Southern tomatoes con-
tinue slightly easier with No: 2s now
being quoted at 75 @ 77%4c, factory.
Other sizes are unchanged, and it is
probable that only a limited supply
could be had at the lower price. The
rest of the major vegetables are steady,
but without particular interest one way
or the other. In canned fish, the only

development outside of the new. Wash-
inton law, mentioned above, is the fact
that Maine sardines have been ad-
vanced again. Keyless oil quarters are
now held at $3, Portland, the first
time they have gone above the $2.90
price, which was the original opening.
After the opening, the price dropped
to $2.65.

Dried Fruits—The dried fruit mar-
ket is active in a routine way. Devel-
opments are not many just now, but
jobbers report a fairly good business
being done, with holiday lines holding
up very well. There has been some
concern about certain shortages devel-
oping in some of the holiday lines like
dates, figs, etc., and this has created
an active market by buyers seeking to
cover their requirements before the
‘market got beyond them. As to staples,
there is nothing important developing.
The Coast market rules firm, with
prunes again being taken by packers
from growers at an advanced field
price, im spite of the fact that, as far
as New York is concerned, prices have
been lagging. It looks now as though
packers were ready to carry over their
goods until after the inventory season,
feeling that present stocks shipped or
unshipped, will be pretty well out of
the way by that time and distributing
centers will be in the market for goods
aagin.

Corn Syrup—Not much has been
doing in corm syrup for the past week.
There is little prospect of other than
a hand-to-mouth business for some
time unless prices stage another rise.

Nuts—The nut market continues
fairly active here. Probably the most
important development at the time be-
ing is the tentative marketing agree-
ment on pecans which has been sent”
back to the industry by the Govern-
ment for approval. It is understood
that many changes have been made
since the original agreement, the most
important of which probably is the
dropping of fixed prices to second
hands. Growers will get fixed prices
or better, but shippers will be able to
sell with a free hand as far as price
goes. Stricter grading requirements
are likewise provided. The business
done in walnuts and almonds this sea-
son has been good and is still very well
maintained.

Olives—A fair business is passing in
olives. Consumers are a little slow in
getting in their supplies for the com-
ing holiday season. Prices hold firm,
stocks ‘n the primary center being at
a low level. For that matter no great
quantity is available here, although
there is a fair assortment of sizes. New
crop olive offerings high in Spain, but
largely nominal, since very few sales
have been made.

Rice--Like many other commodity
markets rice is stronger in the rough
state than it is in the clean state here.
This means that prices at present on
spot are below replacement costs, and
must work upward, if the Govern-
ment’s plan is not to collapse. The
distributing trade have not covered
future requirements, and buying is still
on a small-lot replacement scale. Since
this is so, millers have no other choice
but to go slow on rough rice commit-
ments to growers at the fixed prices

imposed by the Government. Unfor-
tunately fall business, which is nor-
mally the best rice season, has been
adversely affected this year by devel-
opments which came unexpectedly and
might better, in the minds of many,
have been avoided. Stocks in the hands
of the trade are light.

Salt Fish—Salt mackerel showed no
changes. Demand has slackened off
somewhat, a seasonal development.
However, prices are firmly held, there
being no large surplus to put pressure
on them. Alaska and Scotch salt her-
ring very firm. Supplies of the latter
are practically nil, while the former is
also very scarce.

Vinegar—Sweet cider is starting to
move more actively, bookings being
made for holiday needs. It is too early
to say whether the higher prices will
cut into business. Vinegar also going
well at firm prices.

———_>+ +

Review of the Produce Market

Apples—Greenings, 85c; No. 1 Mc-
Intosh, $1.50; Snow, $1.15; Northern:
Spys, $1 @ $1.50.

Artichokes—$1 per doz.

Avocados—$2.50 per case from Calif.

Bananas——5c per 1b.

Brussels’ Sprouts—18c per qt.

Butter—Creamery, 29'4c for cartons,
and 29c for tubs.

Cabbage—25c per bu. for white, 40c
for red.

Carrots—20c per doz. bunches or 50c
per bu.

Cauliflower—$1.20 per doz. for home
grown.

Celery—20 @ 30c per dozen bunches.

Celery Cabbage—35c per doz.

Cranberries—$3.25 per box of 25 Ibs.
Though the cranberry crop this year is
the smallest since 1921, Cranberry Can-
ners, Inc., of South Hanson, Mass., are
delivering i190 per cent. on their orders.
The co-operative of cranberry growers
grows its own cranberries, has its own
freezing plants for storage of berries
and operates three large canning fac-
tories. Each year it sets aside a por-
tion of the crop to be canned. This
spring the forecast was for a large
crop, but when harvesting began it was
found the crop was the smallest since
1921, and yet these growers are making
100 per cent. delivery with no increase
in price.

Dried Beans — Michigan Jobbers
pay as follows for hand picked at ship-
ping stations: .
©. HB: from farmer =) = = + $2.35
Light Red Kidney from farmer_- 4.50
Dark Red Kidney from farmer-_- 6.25
isht Cranbersy ==. =___-___-__-= 4.00
Dark Cranberry: 22 =.----__-__ 3.00

Eggs — Jobbers pay 20c per tb.
for all clean receipts. They sell as fol-
lows:

Large white, extra fancy_--------- 37c
Standard fancy select, cartons__-~- 32c
(Medina (ee 31c
Candled, large pullets-___--------- 30c
Checks 0 ee 28c

Storage eggs are being offered as
follows:

OG UNG) LE Se 26c
De Aprile 24c
C@heckey sete a 22c

Garlic—15c per Ib.
Grape Fruit—Florida, $3 for all sizes.
Grapes—Tokays, $2 per box.

Green Keans—Louisiana, $3.50 per
hamper.

Green Onions—Chalots, 50c per. doz.

Green Peas—$4.50 per hamper for
California and Washington.

Green Peppers—40c per doz. for La.
and Calif.

Honey Dew Melons—$2.50 per case.

Lemons—The price is as follows:

560) Sunkist: 000 ees $7.00
300 Sunkist: 0 7.00
360: Red Balls: 23 5.00
300) Red Balt i222) 08 boos ie 5.00
Lettuce — In good demand on the
following basis:
California, 4s and 5s, crate__---- $3.00
Beat out-daor.-- 622 3%c

Limes—25c per dozen.

Onions—Home grown, 90c for yel-
low and $1.25 for white.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

126 20 $3.75
£50) 2 3.75
1/6 oe 4.00
200) 4.50
256) ee 4.50
202 2 ee 4.50
288 2 4.50
S24 4.50

Red Ball, 50c per box less.

Florida oranges are now in market
in half box sacks, which are sold as
follows:

200 2 $1.75
216) 22 ee 1.75
250 0 1.75
233 ee 1.75

Parsley—25c per dozen.

Pears—Kiefers, 50c@75c.

Potatoes—Home grown, 30c per bu.;
Idaho, $2.50 per 100 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Heavy Fowls: 221.0 2) 13c
Tisht Powls=) 2232 2 9c
Ducks 22: S02 Se 10c
(Mupleys) 2 oo ee ee 15c
Geese, 20 ee 8c

Radishes—Hot house, 25c per doz.
bunches.

Spinach—50c per bushel for home
grown.

Squash — 50c per bu. for Red or
Green Hubbard.

Sweet Potatoes—Virginias, $2.50 per
bbl.

Tomatoes—Hot house, 90¢ for 7 Ib.
basket.

Turnips—20c per dozen.

Veal Calves — Wilson & Company
pay as follows:

Bancy 22050 8c
Good) see 7c
Wax Beans—$2.50 per hamper for
Louisiana,
—__++-2—____

Accepted Terms

Ikey and Rachel took little Moses to
the pictures. The attendant warned
them that unless the child kept quiet
they would have to leave and get their
money back.

Half-way through the principal film
Ikey turned to Rachel and whispered,
“Vell, vot do you tink of it?”

“Rotten,” replied Rachel.

“Yes,” answered Ikey.
baby.”

“Pinch de

—_——_+ + 2.
How It Got Its Name
They call English the “Mother
Tongue” because Mother uses it more
than Father.

 

:
:
eS
;
7
:
i
i
H
i

 

MUTUAL
INSURANCE
(Fire and Life)

A
N

 

Insurance Plan Offset to Cost of
Illness

It has aiways been noted that in hard
times a doctor has a hard time col-
lecting his fees. And when hard times
persist many folk are loath to spend
money to safeguard their health.

Dr. Bert W. Caldwell, of Chicago.
last week before the American College
of Surgeons in its convention in Bos-
ton, put it in statistical form thus:

“Fewer than half the people in the
United States in need of medical care
now see a physician and even a smaller
proportion of those needing hospital
treatment go to hospitals.”

In the last year, Dr. Caldwell stated,
13.5 per cent. of the American people
needed hospital care and only 6 per
cent. received it,

There is great danger he added, un-
less hospitals receive greater public
support for the unpaid cases they treat.
The proportion of charity cases in vol-
untary hospitals increased from 15 per
cent. in 1929 to 40 per cent. last year.
Patients who formerly paid their own
bills now stay away in great numbers
because they have not the money and
do‘ not wish to accept charity.

For years now, even before the de-
pression set in, the problem of medical
and ‘surgical care for folk in moderate
circumstances has been growing grav-
er and graver. The rich had no such
problem; neither had the poor for
whom public aid afforded relief out of
the reach of the middle class who ex-
pected to pay their own way.

‘One solution advocated at the Con-
gress last week was the adoption of
some form of health insurance. Dr.
Robert B. Greenough of Boston, the
i1coming president of congress, urged
such a plan in his inaugural address.

“The insurance principal,’ he sai,
“seems to be about the only way in
which neople of moderate means may
be expected to pay either: the hospital
or the physician for the necessary costs
of’ serious illness or operation.”

Dr. Greenough disclaimed any pro-
gram that could be described as “so-
cialized medicine” entailing the entry
of Federal or State Government into
the dispensing of medical service. Such
“State medicine” is regarded as danger-
ous by the profession as likely to in-
volve “inevitable political control.”

———_++-
Some Fires Which Arouse Suspicions

The fake fire is not as popular as it
once was since, coming in conjunction
with. other suspicious circumstances,
it inevitably excites suspicion and the
law. frowns severely on arson.

Still this method retains some fascin-
ations. A. few years ago a concern
which handled perfumes had a fire in
which it claimed to have lost $100,000
worth of merchandise. The premises
were totaly destroyed and the base-
ment filled- with molten glass. There
appeared to be nothing to salvage.

But.an investigator, hard-boiled in
the pan of experience, picked up some
of the molten glass from the basement

MICHIGAN.

and took it back to his office. Next,
from the people who had supplied the
expensive perfumes, he obtained some
samples of the cut glass bottles in
which the goods had been shipped.
Then the curious man took a blow
torch and melted some of the fine cut
glass and compared the result with
glass taken from the fire. The resem-
blance was of the slightest.

With this as the basis of further in-
quisitive operations he was able pres-
ently to discover that, just before the
fire, the highly-priced perfume had
been shipped elsewhere while the ware-
house was packed with a low-grade
perfume. The crooks pleaded guilty.

The padded pay roll is useful, with-
in limits, as aiding in the explanation
of shrinkage of resources. A cloak and
suit company in New York went into
bankruptcy and its books showed that,
at a certain period, some 30 men were
on the pay rolls at high wages. This
seemed probable until it was recalled
that precisely at this period the estab-
lishment was shut down owing to a
strike. The money supposed to have
been paid out to the high-priced
workmen went into the pockets of the
bankrupts.

Another bankrupt in the Central
West decided that a good way to dis-
pose of stock was to make a cash sale
of most of it, thus making it unneces-
sary to record the name and address of
the purchaser. In this case it was not
difficult to trace matters out and
crooked seller and buyer went to jail.
The purchaser had paid about ten
cents on the dollar for the goods and
he and the vendor had planned to go
into business in a distant part of the
country using some of the goods as
initial stock.

Fraud is not criminal, and conse-
quently is not punishable by imprison-
ment which is the punishment a crook
fears. Legislation has to be framed
cautiously, lest the honest though un-
fortunate man be hurt. Then the mat-
ter of motive and intent has to be con-
sidered, since facts in themselves may
be misleading, and when one comes to
the matter of intent the gift of omni-
science is sometimes required, and few
of us possess it. So the rascal often
gets free of the punitive law under the
skirts of the honest, though unfortu-
nate, man.

— ee
Skilled Workers’ Strike for Un-
skilled ?

An ambitious attempt to foster
industrial unionism is being made
by the Mechanics’ Educational So-
ciety of America, an independent
union whose strike last fall de-
layed the production of new
models in the automobile industry
for months.

The union, recruited chiefly
from the highly skilled tool and
die makers in the motor trade, has
for some time added semi-skilled
and unskilled mechanics and pro-
duction workers to its member-
ship. It now announces that it is
ready to call a strike next Jan-
uarv unless a minimum wage of
$1.50 per hour for skilled work
and $1 an hour for production
work and a 30 hour work week
are conceded to members.

TRADESMAN

This move is particularly sig-
nificant because skilled workers
thus far have generally refused to
join strikes on behalf of unskilled
workers. If the tool makers in the
society, who are among the best
paid workers in this country, actu-
ally walk out to help the unskilled
members of their union, it would
mark a new era in American un-
ionism. It could lead to a sharp
rise in membership for the society,
as unskilled workers seek to bene-
fit from the key position of the
skilled members.

EE
Speeding Up Production

The administration is strongly
in favor of speeding up produc-
tion in the near future in order to
reduce the number of the unem-
ployed. It will not go so far, how-
ever, as to insure all industry
against production losses, as has
been urged by some influential
economic and labor advisers, la-
test reports indicate.

The plan of advance produc-
tion in itself seems to have been
favorably received, despite the
fact that both the 1933 and the
1934 recovery boomlets broke
under the weight of unsold sur-
pluses. The objections to the plan
that appear to be given weight in
Washington are chiefly financial.
Guaranteeing industry against
losses would involve a huge, but
indeterminate burden on_ the
Treasury.

It is expected, therefore, that
a compromise of somewhat
smaller proportions will be tried.
Instead of assuming an indeter-
minate risk, the Government
would limit its financial burden to
part of the already appropriated
emergency funds. In other words,
the relief authorities will continue
their buying activities in many
markets, but will supplement
them by guaranteeing advance
manufacture of such products as
can be readily used for relief dis-
tribution purposes.

eo
Supply Shortage Sustains Prices

Prospects are that price move-
ments in the near future will show
only relatively minor fluctuations.

From the point of view of the
buyer, current prices are high. In-

 

November 14, 1934

stead of being based on an active
general demand, they are being
maintained because of a shortage
of supply brought about by the
drouth and Government restric-
tions in the case of farm products
and by production curtailment
policies of codified industry. Since
prospects are that there will be no
relaxation in production control
policies, at least in the immediate
future, volume will continue to be
sacrificed in favor of price.

 

Efforts to Head Off Opposition

Friends of the administration
in labor circles are said to be en-
deavoring to head off further de-
velopments in the opposition of
organized labor to the continued
association of S. Clay Williams,
Arthur D. Whiteside, Donald
Richberg and Alvin Brown with
the National Recovery Adminis-
tration.

President William Green of the
American federation of labor is
under instructions of the federa-
tion’s convention to acquaint the
President with its opposition.

The administration, it is argued,
would like to have a period of
peace within which to work out
the future of NRA, and any cam-
paign for the separation of these
men from their present reorgani-
zation duties would be harmful
to it.

The mere presentation of the
convention's resolutions to the
President would not be objected
to, but what the administration
seeks to guard against is a regular
campaign by organized labor
against NRA heads.

—_—_-_ 2 —____

Costume Jewelry Well Re-ordered

Re-orders on novelty costume jewel-
ry have continued good, with retailers
showing confidence in the outlook for
holiday sales of this merchandise. The
extreme popularity of gold effects in
practically all types of jewelry remains
an outstanding feature. Heavy volume
is being done in pins and clips, brace-
lets and earrings. While showing an
improvement, the demand for necklaces
is still under par. For evening wear,
rhinestone items are in marked favor,
reflecting the increased business being
done in women’s formal apparel this
season.

 

 

 

 

INSURANCE AT COST
(A Non-profit Organization )

It means a saving to you of

25% to 8714%
Below the published board rate

LrcaL Reserve MIcHIGgAn CoMPANy
18 years of Sound Operation
M. B. & M.

MICHIGAN BANKERS & MERCHANTS
MUTUAL FIRE INS. COMPANY
Fremont, MIcHIGAN
Inquiries Solicited

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

November 14, 1934

MICHIGAN

TRADESMAN

7

 

LEGAL QUIRKS

 

In the Acceptance and Rejection of
Orders

Has a buyer any legal protection if he
discovers defects in goods six months or
a aid after the goods have been deliv-
erd?

If a buyer mars or disfigures goods
shipped to him by a manufacturer, cam he
ever legally return the order?

If a buyer retains a portion of a ship-
ment of merchandise and returns the bal-
ance, is he liable for the full payment of
the entire lot?

These and other similar important legal
questions are answered in this article.
. Generally speaking, any act on the
part of a purchaser without consent of
the seller, which does not result in
prompt rejection of unsatisfactory mer-
chandise and its return to the seller,
legally is a valid accepance.

In other words, it is the duty of a
buyer immediately to inspect goods
shipped under a contract. If there are
any apparent defects and he retains
the goods after discovering imperfec-
tions without notifying the seller, he
cannot defend a suit on the contention
that the goods were not as represented.

If, however, defects in the merchan-
dise are not readily discoverable and
apparent, the purchaser is not deemed
to have accepted the goods legally un-
til time has expired in which a reason-
able person may discover defects.

For instance, in American Company
vs. Medford Company (262 Pac, 939),
a jobber, who purchased crushed fruit
packed in sealed containers, did not
discover the fruit was spoiled until
four months afterward.

Immediately after discovering the
condition of the fruit he demanded re-
turn of $5,000 paid on account.

The seller contended that the pur-
chaser had legally accepted the goods
because he had delayed in inspecting
them. However, the court held the
seller bound to return the purchase
price, explaining that a delay of four
months in discovering defects in can-
ned food is not unreasonable.

On the other hand, the law will not
excuse a buyer for delay unless his rea-
sons are justifiable. For instance, in
the case of Noll vs. Baida (254 Pac.
623), a purchaser contracted to buy a
quantity of rugs. Five or six months
after the goods were delivered the
buyer began to suspect the seller had
made false representations. The buyer
then communicated with the seller,
who promised to take back the mer-
chandise and refund the purchase price.
However, the seller failed to fulfill his
promise to call for the rugs and the
buyer delayed about seven months
before. renewing his demands.

Although it was proved that the
buyer had been influenced to sign the
contract by fraudulent representations,
the court held that the purchaser had
legally accepted the merchandise.

In other cases the higher courts have
held that a delay of two or three
months on the part of a purchaser in
notifying a seller of defects in the
article sold may be considered legal
acceptance of the merchandise. (2 S.
W. [2d] 639.)

The same law is applicable to an
instalment payment or a conditional
contract of sale assigned by the seller
to a financing company. The pur-
chaser cannot object to the assignment

unless he does so within a reasonable
time.

For example, in Robinson vs. Pipe
Organ Maintenance Company (139
Atl. 438), a manufacturer sold an organ
under a contract containing the condi-
tions that he should retain title until
it was fully paid for, and that the organ
was guaranteed against defects for five
years. One year later the manufacturer
assigned the contract to another firm.

The purchaser did not object. to the
manufacturer assigning the contract
until two years later, when the finance
company filed suit to compel the organ
buyer to return the organ or pay the
balance due.

Because the purchaser of the organ
delayed in objecting to the transaction
between the manufacturer and the firm
to whom the instalment contract was
sold, the court held the buyer liable.

While a buyer may accept purchased
merchandise without rescinding his
right to return it if he makes prompt
inspection and discovers the goods are
not equal to the quality specified, yet
if he mars or disfigures the merchan-
dise the law presumes a valid accept-
ance under all circumstances.

For instance, in Peabody vs. Steel
Fixtures Manufacturing Company (264
Pac. 27), a purchaser returned mer-
chandise to the seller and refused to
pay the account, contending the goods
did not conform with the terms of the
sale contract.

Upon examination the seller discov-
ered the returned goods were disfig-
ured, probably as a result of being un-
packed and inspected by the purchaser.
The seller instituted suit to recover the
full contract price and the court
promptly held the buyer liable.

It is settled that a seller’s right of
suit depends upon the substantial per-
formance of his contract. In other
words, he cannot recover the price of
the thing sold unless he has made ac-
tual or constructive delivery, which
includes valid acceptance by the buyer.
When the seller does not comply with
shipping instruction and there is no
delivery, there can be no recovery for
the purchase price of the thing sold.

On the other hand, although the
seller fails to comply with the ship-
ping instructions and ships inferior
goods, the buyer is bound to pay, if
he, or an employe, accepts the ship-
ment,

In Boyd vs. Keystone Driller Com-
pany (6 S. W. [2d] 221), a purchaser
ordered merchandise shipped upon a
shipper’s order, bill of lading attached
to a sight draft.

However, the seller disobeyed in-
structions, shipping the goods on open
account, with the result that an em-
ploye disposed of the goods without
knowledge of his employer. The buyer
attempted to avoid paying because the
seller had failed to abide by the ship-
ping instructions and also that he had
not personally received the shipment.
The court held the seller entitled: to re-
cover the contract price.

It is also: settled that appropriation
of goods is a valid acceptance and that
the buyer is liable for payment al-
though before the appropriation con-
troversy developed between the buyer

and seller regarding the value or qual-
ity of the goods.

In Mutual Sales Agency vs. Hori
(259 Pac. 712), it was disclosed that
by a series of telegrams a purchaser
ordered a quantity of merchandise
shipped with a sight draft attached to
the bill of lading. When the shipment
arrived with a draft for $370 the pur-
chser wired the seller that, according
to the telegram, the value of the goods
was only $280. He requested the seller
to reduce the amount of the draft ac-
cordingly.

The seller wired that the quality and
price of the merchandise was right.
Later the purchaser, needing the goods,
paid the draft and then filed suit
against the seller to collect the differ-
ence between the price paid and the
actual value of the merchandise. How-
ever, the court held the buyer not en-
titled to a recovery, because his act
of paying the draft constituted legal
acceptance of the goods.

Moreover, the same rule is effective
although the seller induces the pur-
chaser to accept delivery in face of
protests.

For illustration, in State Board of
Administration vs. Roquemore (117 So.
757), a purchaser objected to accept-
ing merchandise because it did not
equal samples submitted when the con-
tract was signed. However, the seller
insisted the purchaser accept delivery
and the latter finally consented that the
seller leave the goods on his premises,

The merchandise disappeared and
the purchaser refused to pay the ac-
count because he had explained when
delivery was made that he was not
satisfied with the goods.

However, since the purchaser did
not expressly state, when the goods
were left in his possession, that he did
not intend to pay, the court held the
seller entitled to recover the full pur-
chase price.

Any act on the part of a buyer which
alters the legal relation of the parties
without the seller’s consent is deemed
a valid acceptance.

In E. E. Huber & Company vs.
Lalley Corporation (218 N. W. 793), a
buyer who intended to return unsatis-
factory goods, permitted a creditor to
hold the merchandise temporarily as
security for a debt without knowledge
of the seller. When the buyer refused
to pay the account the seller filed suit
and tne court held the latter entitled
to recover the full purchase price.

Also, in Fillmore vs. P. Garvan, Inc.
(97 Conn. 207), it was held that where
a buyer rejects shipped goods as de-
fective, stating that it will hold them
in its warehouse until the seller fur-
nished other goods of the quality spe-
cified in the contract, this attempt to
establish a lien on the defective goods
results in legal acceptance.

The same law is effective where a
purchaser receives defective goods,
and, instead of promptly reshipping
them, lends them to another, without
obtaining permission from the seller.
(82 N. W. 942.)

Generally speaking, when a buyer
retains a portion of a shipment and
returns the remainder, he is liable for
the full payment of the entire lot, irre-

spective of whether originally he had
a legal right to reject the complete
shipment.

For example, in S. P. Nelson & Sons
vs. Wilkins & Parks (118 So. 436), it
was disclosed that a seller broke a
contract by failing to ship merchan-
dise equal to the quality stipulated.
However, when the purchaser received
the shipment he did not refuse it, but
selected the satisfactory merchandise
from the packages and reshipped the
remainder, explaining that he would
pay for the goods he had accepted.
The court held him liable for the com-
plete shipment.

Also, in McClarran vs. Longdin-
Brugger Company (157 N. E. 828), a
purchaser retained one-half of a ship-
ment and returned the remainder, proy-
ing that none of the merchandise equal-
ed the quality specified, but that he
had accepted a portion to supply im-
mediate demands. However, the court
held the purchaser liable for payment
of the entire shipment.

Generally when a purchaser accepts
an instalment or a lot of inferior mer-
chandise he is not justified in canceling
delivery of the remainder of the goods.

In still another leading case, Baer
Company vs. Barber Milling Company
(223 F. 969, 972), a seller contracted
for 5,000 barrels of flour to be deliv-
ered when specified. After the ship-
ments had aggregated 1,650 barrels the
market value of flour declined unex-
pectedly and the purchaser refused to
accept further shipments on the con-
tention that the flour did not comply
with the contract. This court held the
purchaser liable.

On the other hand, if the character
of the merchandise is such that the
seller would not be able to supply bet-
ter goods in the future than those in
the past, the purchaser is privileged to
cancel the remainder of the order.

In Coburn vs. California (144 Cal.
81), a buyer and a seller entered into a
contract by which the former agreed
to purchase a large quantity of air
compressors to be delivered at specified
intervals,

After accepting and paying for a
considerable number of these devices
the buyer discovered they were inher-
ently defective and would not perform
the service for which they were pur-
chased. Also it was proven that al-
though the had received some com-
plaints of their deficiency, he did not
know until after accepting a number
of the compressors how utterly unsat-
isfactory and useless they really were.

In view of these facts the court
promptly held the purchaser entitled
to cancel the remainder of the order,
explaining that a purchaser always is
entitled to reject a shipment not equal
to the contract quality, and he may
recover damages, but when he accepts
a bad lot he is not justified in refus-
ing later shipments under the con-
tracts unless he knows and can prove
that the quality of the goods in sub-
sequent shipments also is below the
standard prescribed in the contract of
sale. _Leo. T. Parker.

— ~-+>—___

Reading of some magazines makes
one wonder what kind of stuff the ed-
itor rejected.

 

 

 

8

HOLIDAY GAIN PREDICTED

Increases in dollar sales volume over
1933 ranging from 7 to 15 per cent, in
leading urban centers and from 15 to
30 per cent. in the agricultural sections
of the South, Southwest and Middle
West, together with the sharpest gain
of the year in physical turnover of mer-
chandise, are forecast for the Christ-
mas holiday trade. If realized, this
volume would be the best in three
years.

Ass they complete plans for putting
their stores in holiday trim in the very
near future, retailers generally have
become more confifident. A significant
straw in the wind, executives point
out, is that already there has been a
noticeable amount of gift shopping.
This does not eliminate the probability
that the usual sharp peak period will
develop in the week before Christmas,
but it does indicate, to some extent at
least, that many more customers are
responding to the appeal of stores to
do their holiday buying when crowds
are smaller and stocks are most com-
plete.

The passing of Thanksgiving usu-
ally marks the active beginning of
Christmas shopping, but many stores
will have their toy and gift depart-
ments in complete readiness at least
ten days before. This year, it is pointed
out, the stores will have one extra sell-
ing day in the period between Thanks-
giving and Christmas, as compared
with last year, which will be of con-
siderable aid in swelling the sales total.

In the final shaping of their plans
for the holiday period, retailers quite
generally have determined to avoid the
‘mistake made by many of them last
year when, in the belief that customers
would accept higher prices as a matter
of. course, early promotional attention
was directed toward items in the high-
er brackets, This led to mark-downs
of a highly competitive nature at the
peak of Christmas shopping, a situa-
tion deplored by many stores.

This year, with consumer ability to
purchase as the keystone of merchan-
dise plans and offerings, by far the
greatest promotional drive will be on
medium to popular price merchandise.
As a general rule, holiday price lines
will be lower than last year. Close ob-
servers figure that a range of $1 to $5
will cover volume gift purchases by a
wide margin. Volume sales of many
toy items at $1 or under are foreseen.

Retail executives are a unit in ex-
pecting that the demand for gift mer-
chandise will stress practical goods,
either for the person or for the home.
The order of volume sales by types o!
merchandise, exclusive of toys, in
which a $200,000,000 trade, or a 10 per
cent, rise, is expected, will rank about
as follows: Accessories, specialty ap-
parel items and home wares. A heavier
sales volume than a year ago is ex-
pected in such items as costume jewel-
ry, perfumes, traveling bags, books,
stationery and sporting goods, reflect-
ing the better outlook of some types
of merchandise rated as semi-luxurious.

Large retailers and many small ones
plan to have complete stocks in their
stores by Thanksgiving. Sufficient ad-
vance business has been placed to as-
sure this, but, generally speaking, total

 

 

MICHIGAN

advance orders were smaller and were
delayed later than was the case last
year. This may lead to a shortage of
best sellers at the peak shopping pe-
riod, owing to inability of manufac-
turers to make shipments when the
goods are needed. Recourse to substi-
tution or playing up of other items in
the same category will have to be
taken, it was predicted.

The lack of heavy stocks either in
the hands of manufacturers or retail-
ers, it was added, will probably make
for a steadier price situation through-
out the Christmas period. It was
cited as a factor in preventing the al-
most panicky condition which devel-
opened last year, when concessions by
manufacturers on a wide variety of
items led to sharp cuts at retail.

The heaviest gains during the com-
ing period are expected to be made by
the chain and mail-order houses. Be-
cause of their heavy concentration of
sales in the agricultural area, where
government funds have been poured
out most liberally, it would not be sur-
prising if the gains of these distribu-
tors ranged around 30 to 40 per cent.
over last year in many _ instances.
Spending by many farmers, according
to well-informed authorities, is expect-
ed to be the heaviest in five years.

 

 

PRACTICAL PROPOSALS

Efforts put forth from now on to
have the business viewpoint considered
at Washington will probably have a
more sincere basis than had been the
case in the months before the elec-
tion, when the motives behind many
attacks upon the New Deal were often
open to question. <A shift from the
extreme right to a middle position is
to be expected in order to strengthen
the hand of the administration in deal-
ing with radical proposals from Con-
gress.

In place of destructive criticism the
representatives of industry will no
doubt find some constructive sugges-
tions to offer. The lesson appears to
have been driven home that to demand
the wiping out of all recovery measures
without having suitable substitutes has
no appeal whatsoever to the country at
large.

The principal fear of business men
has been, of course, that huge expen-
ditures mean huge taxes and _ there-
fore little or no profit. Their endeavor
then should be, it would seem, to face
the relief program boldly and at the
same time shape the course of other
government expenditures so that it may
do the most toward restoring normal
business,

Insurance of deposits has cut bank
failures to a very small figure. Federal
mortgage insurance may very well
stimulate a home building boom, once
costs are reduced. Price fixing and
production control appear on their way
out, and properly so if efficient indus-
try is to regain its reward and wage-
earning gains are not to be dissipated
in higher living costs.

Many of the recovery operations are
working at cross purposes and violate
sound economics. Business interests
can demonstrate such fallacies and have
their proof accepted if they are sincere
in their protests and come forward
with practical proposals.

 

TRADESMAN

NEW DEAL VICTORY

A Democratic landslide for the New
Deal, which upset all off-year election
precedents, made it plain to business
interests in the week that the country
is behind the President and that de-
structive opposition for selfish reasons
might just as well close up shop. Re-
sponse in the speculative markets was
not unfavorable, and rising values prob-
ably testified to the value of having an

“All-American team” playing for the |

recovery goal.

Industrial statistics resumed their
upward trend in the week before the
election. The index recorded a gain
and forged ahead of last year’s mark
for the first time in months. The
only losses were in automobile output
and electric power production. The
former decrease was brought about by
the ford shutdown in preparation for
new models. The power index was off
only slightly.

In contrast to a year ago, both trade
and industry are now moving ahead.
So far the best gains have been made
in distribution, and manufacturing ia
the aggregate has shown only nominal
progress. However, there is now 2
definite rise in building construction
to report, the October average of con-
tract awards running 20 per cent. ahead
of the September figures, with the bulk
of the increase in residential operations.

Application by several of the largest
banks for permission to operate under
sections of the Housing Act which pro-
vide for mortgage insurance points to
the favor which this recovery step has
evoked in high financial quarters. Pri-
vate initiative gets full play with a
government guarantee under this leg-
islation, which became effective Nov.
1. At the same time home financing
is made much easier. The one draw-
back is what are considered to be
unreasonable costs.

 

DESIGN RULE HEARING

Of major importance to the apparel
manufacturing industries during the
present week will be the hearing in
Washington on Thursday of the
amendment to the Dress Code which
seeks to outlaw design piracy. The
Code Authority has filed this provision,
which would ban “an exact copy or
insignificant changes in detail.”

Last week the Washington represen-
tative of the National Retail Dry
Goods Association let it be known that
his organizaion would support the
amendment with certain qualifications.
It will be proposed by the retailers that
design registration be limited to a
trial period. Further, the store associa-
tion will insist upon safeguards against
style monopoly and urge that the de-
signs filed be put into production.

The trial period proposal was seized
upon by the manufacturers’ group
which has been fighting any form of
design contro] as an admission that
the plan was really unworkable. While
some such inference might be drawn,
the fact that design registration has
been carried out with remarkable suc-
cess in the silk and some other indus-
tries seems to argue that it is prac-
tical enough.

The stand of those who are opposed
to the amendment has been compared
quite aptly to the protests of bootleg-

 

November 14, 1924

gers against the end of prohibiion.
Since thousands of dollars are spent
for designing talent by firms that in-
troduce original fashions, there should
be little question about their property
rights which are violated by those who
copy their styles. If there was no style
originality, then this money would not
be spent nor would copyists be so care-
ful in selecting what styles to appro-
priate.

 

 

JOB INSURANCE SURVEY

As a current example of what may
be done along constructive lines in
shaping future legislation, there is the
committee of prominent merchants
with Samuel W. Reyburn, president of
the Associated Dry Goods Corporation,
as chairman, which has launched a
Nation-wide study of unemployment
insurance. This group has prepared
a booklet giving the facts on various
plans now in force, possible costs,
questions, and arguments for and
against.

Testitying to the interest in this
subject. the committee has announced
that within a week the first issue of 10,-
000 copies has been exhausted and a
second printing ordered.

Following this booklet, a question-
naire will be issued seeking informa-
tion from merchants on a number of
points. It is the intention of the re-
tail group to tabulate the replies and
place the results before Congress and
administration officials. Conferences
are planned with leaders in other in-
dustries as well.

The distinguishing mark of this well-
planned effort to obtain business ex-
pression upon a major question is found
in the preliminary work of education.
Retailers are not asked to pass judg-
ment upon something with which few
of them are familiar, but they are
given the facts first for study. There
is, therefore, considerably less chance
of obtaining “rubber-stamp” opinion
from tie survey which follows that
study.

A distinct trend has been noted in
the retail field toward greater atten-
tion to social questions, and this move
on unemployment insurance is a prom-
ising sign for the future.

ee

 

DRY GOODS SITUATION

Retail trade is maintaining its gains
over a year ago. Local stores are
counting upon an increase of 6 or 7
per cent. for the half-month over last
year. :

Department store sales in October,
according to the Federal Reserve
Board report, ran 11 per cent. over the
October, 1933, figures. The gains
ranged from 7 per cent. in the Boston
and Kansas City Reserve districts to
20 per cent. in the Richmond and San
Francisco areas. The New York dis-
trict reported a gain of 8 per cent.

The Reserve Board index was un-
changed at 75. For the year to date
the increase in department store sales
for the country has been 13 per cent.

The expansion in retail dollar sales
is particularly satisfactory to store ex-
ecutives from the standpoint of added
physical volume. Retail prices are
more or less on a level with those of a
yéar ago, so that dollar gains mean the
distribution of more units.

 

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November 14, 1934

OUT AROUND

 

Things Seen and Heard on a Week
End Trip

The first noteworthy store window
I noticed last Saturday was in the
hardware store of Yan Schreven &
Rau, at Cedar Springs, where one of
the two front windows was embellished
with conifers and a well mounted
buck, which seemed very approproate
to me for the hunting season.

 

Much road work of an apparently
necessary character is in progress in
Cedar Springs. I refer to the new
sewage system which is in process of
construction in the main street.

 

The young ladies who now conduct
the Clipper received frequent com-
mendation in my talks with local mer-
chants. All who mentioned the mat-
ter insisted they were giving Cedar
Springs the best newspaper it has ever
had.

 

At the drug store of L. V. Mulhol-
land, at Sand Lake, I was told that the
father of the druggist, Arthur Mul-
holland, was very ill at the son’s resi-
dence. The senior Mulholland was one
of my best friends at Reed City sixty
years ago, a condition which has never
been impaired by the passing of the
years. I am exceedingly sorry to learn
of his illness.

 

While at Sand Lake I could not re-
sist the temptation to visit the loca-
tion of two long-time friends dating
back to the early eighties—-Geo.F.Cook,
at Ensley Center, and J. V. Crandall, at
Crandall’s Corners, two miles West of
Ensley Center. The latter died many
years ago. Mr. Cook retired from busi-
ness twelve or fifteen years ago and
was killed on the main street of Cedar
Springs by an automobile accident
about ten years ago. En route I was
reminded of another fine character in
the person of Ben. Ensley, who was
long regarded as one of the leading
potato growers of Western Michigan.

 

The nine miles from Sand Lake to
Ensley traverses a fine farming coun-
try, with which I was glad to renew
my acquaintance over almost perfect
gravel roads. From Ensley Center I
sauntered North to M 82, where I
found a new store—new to me, al-
though it has been in existence three
years under the ownership of Harold
Tift, at Tift’s Corners. The merchant
is erecting a public garage, 24 x 30 feet
in dimensions, which he expects to
have ready for occupancy about Dec. 1.

 

I have always enjoyed the winding
road from Croton to Howard City. It
was never in better condition than now.
Many indications of improvement are
in evidence in the seven miles from
Tift?s Corners to Howard City, where
I found H. F. Solomonson busily en-
gaged in superintending the jmprove-
ments he is making to the Golden Ho-
tel, of which he expects to assume the
management about ‘Dec. 1. The hotel
has not been well conducted for some
years. I expect to see a great change
for the better under the-new regime.

MICHIGAN TRADESMAN

I am in receipt of a letter of enquiry
from a merchant in Central Michigat.
which interests me greatly. I withhold
the name of the town and the name ot
the merchant for various reasons. The
letter is as follows:

“T notice through reading your pa-
per you sometimes give advice to mer-
chants who are in need of assistance.

“We have had an A. & P. store here
for probably ten years. We have held
our own and, in fact, more than our
own. We had three helpers when they
came. Now we have six regular, but
we are still running credit and one
delivery a day. Our accounts are good,
but now I hear they are trying to get
a large dry goods store, whose proprie-
tor died and change it into a big super
store. What would vou advise? Cut
help and overhead and go strictly cash
or run as we have been doing? My
firm belief is that I should go strictly
cash and cut prices, help and overhead
before they open up, when I find they
are going to for sure.

“Please give me all the information
you can on this. I have always done
well on credit, but my overhead is
high and I cannot afford to cut prices
and keep the overhead up. I have been
in this same store twenty-eight years.
I worked as clerk for fourteen years,
then bought a one-half interest. Four
years ago I bought it over. Have a
very good store and do a good busi-
ness. I am probably the only one left
in town doing a credit business. Have
one other grocery and meat market
here, which is running delivery all
times of day. I think if he would fig-
ure his delivery expense he would find
he is losing on every order he takes,
and I think my only solution, when I
find out for sure, is do what I have
suggested as soon as possible. I have
always done real well on credit and I
hesitate to make the change.

“We have nearly 1,000 people in
town and a good country trade.”

 

I have never met the merchant who
wrote the above letter. I have never
been to the town where he is located,
so I labor under some disadvantage
in undertaking to assist him in reach-
ing a conclusion. If I were to offer
any advice off-hand—which is just as
likely to be wrong as right—I would
say, “Let well enough alone.” The
merchant says he has done well. When
the A. & P. came to town he had three
in his store. Now he has six. Instead
of berating the chain, I think he should
call on the manager and thank him for
the assistance he has been to him in
building up his business. Some one said
he had feared many ‘troubles in his life,
most of which never happened. That
appears to be the case in this instance.
A competitor which doubles his busi-
ness is certainly not to be feared. He
is the only merchant in town who does
a credit business and gets away with
it. Since his business has prospered
under credit conditions, why venture
into untried channels? Why leave a
profitable plan for one which may lead
to disaster? Customers do not like to
be compelled to face changes of this
kind. When a merchant has trusted so
much he cannot pay his bills, the cash
plan is the only. avenue left to him, but

a merchant who conducts his business
on a restricted credit plan and holds
his losses down to reasonable limits
has no reason to make a change. Peo-
ple will buy more liberally under the
credit system than under the cash
plan. I usually give different advice
than this, but where a merchant is lo-
cated in a town where his customers
are not birds of passage—flitting from
town to town, without settling with
the merchant who has placed confi-
dence in heir ability to liquidate—and
where the merchant himself is in a
position to hold credit transactions
down to reasonable limits, I would
say it would be the height of foolish-
ness for the merchant to abandon his
best bet. Instead of fearing the en-
largement or expansion of the chain
store, I would welcome it; but I would
go the chain store one better by keep-
ing my store cleaner, by making my
windows more attractive, by display-
ing my stock better and by the employ-
ment of clerks who would present a
better appearance than the “cull” clerks
who work for the chain stores. Why
do I use the word “cull”? Because a
great chain store manager recently
used the following language in addres-
sing a meeting of chain store manag-
ers:

“One thing we have never been able
to overcome—the prejudice of a good
clerk against the chain store. No good
clerk will work behind the counter of
a chain store if he can possibly secure
employment in an independent store.
The result is that we have to depend
on the CULLS whom the independent
stores will not employ. This means
more time spent in posting and drilling
of clerks, which is a serious handicap
in our business.”

 

To repeat, forget al] about the chain
store except to outdistance it in every
respect. Never let a delivery go out
of the store that does not bear some
reference to your store or the goods
you handle. Never mention the chain
store or the inferior goods it carries.
Every time you mention the chain store
you advertise it. Treat every customer
fairly, honestly and generously and let
him know by your actions and the
treatment you accord him that you
appreciate his patronage.

 

Petoskey, Nov. 12—Please publish a
correction in your next issue of the
Michigan Tradesman, pertaining to the
article which you published, stating
that the I. M. Reinhertz Shops were
closing out their stocks and were re-
tiring from business.

Every year at this time I have a clos-
ing out sale. The reason for this is
that the Shops close for the winter
sometimes in January and re-open the
first of May, This has been the policy
of my Shops for several years.

Since you published this article I
have had many enquiries about the
matter. If you will be kind enough to
correct this statement, you may be
sure it will be greatly appreciated.

I. M. Reinhertz.

 

Grand Rapids, Nov. 12—Indicating
what confusion of tongues we get from
our New Deal administration is the
following:

I hired a carpenter by the day on
terms suitable to both parties. He was
to come to work Thursday morning
and it was estimated the work would
take four days. Then I got to won-

9

dering whether he could work all Sat-
urday for me without possible viola-
tion of some code or other under which
the week might be limited te a certain
number of hours, regardless of em-
ployer. I telephoned the NRA office,
but whoever was at the other end of
the conversation hesitated to assume
responsibility. It took him twenty-
four hours to “refer” somewhere or
other before he could tell me I was
quite safe to work this man a full
eight hours daily, including Saturday,
on any mutually agreed basis.

Another angle is this: A friend has
undertaken to remodel his home.
Every step of the way has been in
accordance with NRA regulations. But
what with the five day week and the
six hour day, the job expected to be
finished in six weeks already has ex-
tended to three months and about one
more month is in sight. Meantime, my
friend is about broke, while the work-
men frankly say they are not as well
off as formerly.

Will such examples of the outwork-
ing of present “regulations” encour-
age building—or any other enterprise?
It does not look like it from the stand-
point of him who must pay up the
money.

 

Government statistics show that the
turkey crop this year will be 25 per
cent. lower than normal. The result
is that Michigan growers are conserv-
ing their flocks as much as possible.
From many points I hear complaints
of farm turkeys being killed by hun-
ters. These reports were confirmed
from several sources last Saturday, Of
course, such violations of the law will
result in much personal resentment
which will find expression in the in-
jury and destruction of the hunters’
automobiles. I have heard of several
cases where turkey growers have ig-
nored the law and inflicted both per-
sonal punishment and proverty dam-
age on the wrong doers.

 

The following letter has been sent
to H. C. Peterson, Secretary of the
National Association Retail Grocers,
Chicago.

Grand Rapids, Nov. 6—Mr. Vander-
Honing is in receipt of a complaint
fram Charles H. Kretschmer, of Sagi-
naw, and has requested me to take
matter up with you and request that
protest be entered.

Mr. Kretschmer advises that the H.
J. Heinz Co. has a policy allowing 4
per cent. trade discount on five cases
of one item sold by them. On ten
cases of one item they allow 5 per cent.,
on fifty cases of one item they allow 6
per cent., and on a carload of one item
they allow 11 per cent. and on a mixed
car 10 per cent.

Mr. Kretschmer further advises that
the Beechnut Packing Co. does not al-
low any trade discount on purchases
amounting to $500 during a period of
one year, but on purchases amounting
to $200,000 during the period of one
year they allow 7 per cent. trade dis-
count or rebate.

These policies are unquestionably
discriminatory against the individual
retailer and should be corrected.

It is natural that there would be a
saving on the freight involving a car-
load as against an L. C. L. shipment
but it is very evident these differentials
are not based on legitimate savings in
freight charges.

Will you kindly endeavor to correct
these discriminatory trade practices?

Herman Hanson, Sec’y.

 

The following letter has been sent
to the National Food and Grocery Dis-

(Continued on page 23)

 

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10

FINANCIAL

Parties Only as Strong as Their
Leaders

Out of the twenty-eight million per-
sons who voted last week, fifteen mil-
lion embraced the Roosevelt leadership,
while twelve million expressed Repub-
lican opposition.

There were no issues except the
President’s own record. For it is in-
‘eredible that 321 candidates, labelled
Democrats, were as individuals in every
single. case better qualified than 321
candidates, labelled Republican, in city,
town, country, amid various industrial
or agricultural conditions,

What did the fifteen million people
mean to say by their votes What did
the twelve million mean to say by their
opposition?

These questions are far more impor-
tant than whether the Republican party
is about to die or whether the Dem-
ocratic party is entrenched for twenty
years. Neither contingency is probable,
but this is the usual time for burying
political parties that refuse to stay dead.

Franklin Roosevelt had such an ex-
perience just six years ago. His friend
and colleague, Alfred E. Smith, had
been hhanded the worst defeat any
Democratic nominee had ever experi-
enced. Mr. Roosevelt himself had been
dragged into the nomination for the
governorship of New York State by
sheer force of Mr. Smith’s persuasion
and had won the election by a narrow
margin. : :

Mr. Roosevelt couldn’t believe the
Democratic party was dying. He wrote

 

‘letters that very week to fellow-Dem-

ocrats in every State of the Union. He
urged them to consider new leadership,
new ideas and new lines of battle. Four
years later he himself was swept into
office by the largest vote ever given
any presidential nominee of either
party. :

To put it another way, the Repub-
lican ticket was driven from power in
the biggest defeat it had ever suffered.

During the week immediately after
the1928 election, it was argued that a
political party which could poll fifteen
million votes against Mr. Hoover’s
twenty-two million was by no means
on the way to the grave.

So might it be said to-day that a
political party which can poll twelve
million votes in an off-year election has
plenty of vitality.

But. we are sometimes misled into
thinking of parties as cohesive units,
as based on fundamental principles
rather than upon the quality and vision
of its leadership.

There has been and is only one
question before the American elector-
ate since 1929—recovery from the most
severe depression in our history.

How has each political party, how
has the national leadership met that
challenge? : :

What has been done to get millions
of unemployed back to work, what has
been done to safeguard homes and
bank deposits and jobs? How did the
Republicans propose to bring back
prosperity? David Lawrence.

—— 2 ;

Many high-ups are low im spirit.

 

MICHIGAN

President Evidently Able To Control
Union Labor

Reports on business reflect no ma-
terial change in the status existing over
recent weeks. Outide of retail trade,
which continued good, other indices
equalled seasonal or fail to come up to
expected seasonal changes. Accord-
ingly, we now come to the sixty day
period from now until Congress meets.
Government support to business will
continue thru its spending program.
Also, the conciliatory attitude will
likely continue so that no shock will be
given business. With elections out of
the way and the political significance
of the administration’s attitude towards
business relatively less important, busi-
ness‘ will likely be allowed to continue
on its own forces. Accordingly, noth-
ing much can be expected from busi-
ness Over the near term.

The President’s personal popularity
was evidenced in the vote in the elec-
tion inasmuch as it was almost impos-
sible to pick out any particular policy
of an administration which has regis-
tered so many phases of opinion from
left to right and vice versa, so many
experiments and retractions, etc. The
overwhelmingly strong majority will
likely lead to differences within the
party. No doubt various radical pro-
posals will be made. The popularity of
the President evidenced in the election,
however, will likely make it possible
for him to control the situation. Al-
though the existing program to spend
and continue the budget unbalanced
was sanctioned in the election, certain
trends of events and opinions by ad-
ministration spokesmen indicate a so-
bering effect. Moreover, the call of
additional Libertys next April. has to
be faced. Also, the Frazier-Lemke bill
has been declared unconstitutional by
a Virginia District Court. The attitude
of the administration towards the labor
problem has evidently changed, as was
reflected in the settlement of the At-
lantic & Pacific Tea Co. strike, state-
ments of Secretary. Roper as to the
rights of labor to work unmolested as
well as strike, and the co-operative at-
titude recently exhibited by the labor
leader, Gorman, in the textile industry
indicating realization of the change.

J. H. Petter.
— 2+ >__
What Happens to Sellers When Bonds
Go Bad

Back in 1928 and 1929 the money of
the American people was borrowed
freely through the medium of invest
ment bankers who floated large loans.
The American people accepted those
loans on the say-so of the investment
bankers..

Then the loans went bad. It mat-
tered little that the investment bankers
pointed to a world economic -upvheava!
—conditions, they said, beyond their
control.. The vengeance of the people,
the passion of the people, was neverthe-
less, let loose against the individuals
who sold the bonds.

The public debt of $27,000,000,000
such as we have to-day is not too large
for the American people to bear. It
was that high in war time. But if it
gets to $32,000,000,000 in the federal
classification and reaches $18,000,000,-

TRADESMAN

000 in the state and city categories
there may be a reaction.

The question then will be whether
this generation should pay or whether
payment should be deferred to future
generations.

Debts are more easily created than
paid. There is no way to force pay-
ment beyond the hurting point.

The Allies borrowed $1,000,009,060
from us when they were in an emer-
gency. They have been prodded to pay
by all the words in the dictionaries of
diplomacy and good will. But their
peoples refuse to pay.

The same experience has developed
with respect to domestic debt in other
countries.

There comes a time when the youth
refuse to pay the debts of their fathers.
Sometmes there are patriotic bonfires
when the people are urged to burn their
bonds. Or else a government offers to
buy in at a low figure.

————_»--o___.
A Poll of Business on Future of NRA

The Chamber of Commerce of the
United States has announced a referen-
dum to determine the attitude of its
membership toward the future of NRA.
Its findings then will be offered to Con-
gress as a basis for legislation.

This business group believes the atti-
tude of those who are affected by codes
should be determined. A committee of
the Chamber has recommended that
there be a permanent NRA with tie
following features:

I. The Government’s recovery agency
should be a board off from three to
five members appointed by the Presi-
dent.

2. Rules of fair competition’ form-
ulated as suitable for the whole indus-
try should be enforceable against all
concerns.

3. Labor clauses of the recovery act
should be revised.

4. In any new legislation it should
be made unmistakable that collective
bargaining is bargaining with repre-
sentatives of all groups of employes
that desire to act through spokesmen,
without the right of a minority group
to deal collectively or the direct right
of individual bargaining being pre-
cluded.

——__++>—____.
Homewares Call Heavy
Homewares markets were exception-
ally active this week as retailers re-
ordered heavily on merchandise for
current promotions. Mail orders for a
large variety of housewares items were
numerous cver the week-end. In addi-
tion buyers from near-by States visited
the furniture, rug, silverware, china
and xlassware markets to purchase
goods for immediate shipment. De-
mand continues brisk on all types of
holiday goods. Selling agents estimat-
ed yesterday that purchasing for the
Christmas season will reach its peak in
the next five days. Last Fall the
heaviest purchasing. was done late in

November.

GRAND. RAPIDS
Phone 9-4417

 

November 14, 1934

Election November Sixth

Whats an awful stir about
Who are these whom you must rout?
What is this about a crash—
Uncle Sam will go to smash
Here with our United States
Who is he who hesitates
Be it elder or a youth
To accept as very truth
All must give without a fetter
Faith and deeds; even better
Than the Pilgrims did of yore
When they prayed upon the shore
Just inside the Cape of Cod
Where they gave themselves to God.
If election
Is selection
Of our ablest men to-day
Uncle Sam is on his way.
Charles A. Heath,

 

SAFE EXPERT
Safes opened and Combinations Changed
Wm. 0. Slocum
Phone 7-3845 128 Ann St., N. E.
Grand Rapids, Mich,

 

All Issues
CONSUMERS POWER
PREFERRED
BOUGHT SOLD
QUOTED

Your Inquiries Solicited

ROGER VERSEPUT & CO.

Investment Bankers—Brokers
813-816 MICHIGAN TRUST BLDG.
GRAND RAPIDS Phone 8-1217

 

 

 

 

THE
GrRanp Rapips NATIONAL
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Jaa RONEN EE

November 14, 1934

Safeguarding Business Interests

Friends of the administration
among business men continue to
urge that business organizations
take an open and aggressive stand
in Washington in defense of their
fundamental interests.

Since business men have few
advocates in the new Congress,
their leaders feel it is all the more
important that the full weight of
organized business be felt by the
administration in the next six
weeks. Only bv such ai: open and
aggressive attitude can business
hope to have its point of view
reflected in the legislative program
that will assume final shape in the
near future.

The administration, it is held,
will welcome such pressure from
business interests, particularly if
the suggestions made are not only
frank but also constructive. By
fighting for their interests openly,
business men may be able to assist
the President in counteracting any
trend toward radicalism that
otherwise might be expected to
manifest itself after the over-
whelming Democratic victory at
the polls.

——————E
Business Prospects Held Favor-
able

While current business statis-
tics reflect the seasonal decline in
manufacturing activity, particu-
larly the low level of automobile
production, prospects continue
favorable for a moderate im-
provement in the near future.

Comparisons with last year’s
trade statistics are likely from
now on to show substantial gains
for the current year. At this time
last year, the trend of business ac-
tivity was sharply downward until
early in December.

The Journal of Commerce
weekly index of business activity
stands above the level for the cor-
responding period in 1933 for the
first time since last June. Com-
pared with the preceding week,
however, the index dropped 0.9
points to 63.8, although steel and
coal production registered an in-
crease. Last year the index was
at 60.9 at this time.

—__2+>—___
Referendum on Tobacco Control
Continuance of the Kerr-
Smith tobacco act will depend
largely upon the results of a ref-
erendum which the AAA is plan-
ning to inaugurate in the tobacco
producing States before December
15, after the fashion of the corn-
hog and cotton referenda.

The act is largely similar to the
Bankhead Cotton Marketing Act,
in that it requires farmers to limit
their annual tobacco output to a
fixed figure.

Apparentlv farmers as a whole
seem satisfied with the results
shown by the act’s first year of
operation, but the AAA has said
that a definite demand for con-
tinuance through the 1935 crop
year must be shown before plans
for the next year’s planning are
made. -

 

MICHIGAN TRADESMAN

11

 

 

 

 

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12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Rudolf Eckert, Flint.
_ Vice-President—o. A. Sabrowski, Lan-
sing.
Secretary — Herman Hansen, Grand
Rapids.
Treasurer—O. H. Bailey, Sr., Lansing.
Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; Paul
Gezon, Grand Rapids; Lee Lillie, Coopers-
ville; Martin Block, Charlevoix.

 

Real “Forgotten Man” Discovered by
County Store Keeper

Many years ago I thought I discov-
ered a grocery fundamental:. That in
big cities—Chicago for outstanding ex-
ample—grocers are rather sharply di-
vided into two classes. At the top, big,
medium or little, we have the keenest,
sanest, most logical-minded men. Step
down from that level, ever so little, and
we plunge into the extreme of ignor-
ance, inability and misfit non-compe-
tence.

Then a widely experienced whole-
saler said to me something like this:

“We find our best merchants in
cross-roads towns. Their business
comes in spurts, rushes on certain dvs
for which they must have enough help,
then quiet times when the boys must
be kept busy working in the stock. pre-
paring for busier times.

“Such times of comparative leisure
enable those merchants to talk at
length with salesmen, examine goods
and discuss conditions. They get many
useful hints and great funds of solid
information that way. All traveling
men know which merchants to take
seriously and to which they must tell
their latest stories; and believe me,
there is not a man on the road who
does not prefer to talk to sober-minded
merchants.”

“That kind of storekeeper develops
a really high order of ability and gath-
ers an impressive fund of authentic in-
formation, If anyone tries to play him
for a fool, he is apt to get a shock that
will blast his ego. Those merchants
know merchandise, grades, qualities
and general character far more accur-
ately than the average city merchant
whose attention is distracted by a
thousand unimportant things that are
always going on. That man is the real
judge of goods and his outlook is
clearer and saner than one finds in cen-
ters of population.”

Now, despite the auto, the alleged
“decline of the small town,” the radio,
rural mail and other distracting influ-
ences, not only does the small town
hold its own, but the rural merchant
seems quite unchanged. He is the same
in 1934 as he was in 1894.

One writes from the smallest kind of
country village—and it might be in
Maine or Los Angeles, in Savannah or
Seattle—in defense of what are often
sneered at as order takers. He’s strong
for iust those men. He savs:

“It this small-town field I have bot-
tled with strone-arm  saiesmen for
twenty years. Among them I am
spoken of as one of the hardest of
hard-boiled: but the order-takers i
permit to run the place; check mv
stack and write up orders according to
their own judgment. Good order-takers
are genuinely friendly, so the dealer
learns not to be afraid of them. Good
order-takers are dependable, play fair
year in and year out.”

MICHIGAN

“In my experience good order-takers
seldom call for long. They have quali-
ties that bring promotion. What we
need is more good order-takers than
there are higher-up opportunities, so
they can stick around in the traveling
field a while.”

Could you ask for common sense
less adulterated than that? But this
man is a genuine thinker—like plenty
other rural merchants. He goes fur-
ther, thus:

“Back about 1850 it seemed to be dis-
covered that one man was as good as
another, but for long it was not really
believed. To-day it is believed. The
real Forgotten Man of to-day is the
superior man, the man who by severe
personal discipline made himself, in-
wardly, something considerably above
the average. I suggest that he is for-
gotten—also that in being forgotten he
is lucky, for when the really superior
man is recognized, he is resented. Only
the common run of man is popular.

“Hence the constantly descending
tone of periodicals.- They want circu-
lation. So they have gone smart.
Stories must be dressed up and highly
dramatized or the smart common m2n
is not interested.

“Hence, too, the good grocer cf to-
day is iust another common man. The
good grocer of the past was somewhat
of an aristocrat—in the best sense.”

I pass this without comment. Those
to whom it means anything will need
no help from me. They are quite capa-
ble of doing their own analyzing.

But I may add that this man never
has resented competition. He has
joined no cry for special taxes or other
handicaps to be visited on chain stores,
mail order houses or other. He has
felt quite able to care for himself. Evi-
dently he has been sound on that be-

cause he has run a successful busi- .

ness for many years and reared a fam-
ily in the same small towa.

Meanwhile, those who seek to “pro-
tect” small town trade may think of
certain probabilities—lest worse come
than now is.

For instance, we know the auto has
operated to change small town prob-
lems because of its ready travel rang.
Now. therefore, if by any means a
small town should succeed in driving
out cash and carry stores, whether
chain or otherwise, whether they “sell
for less’ or offer other inducements to
consumers, one result will certainly be
that folks who now trade in such a
town will continue on their way over
our modern roads to a place of larger
population where they can find Penney.
Woolworth and several units of food
chains. That will not do the small town
any good.

You can find all over the Jand plenty
ef dead towns. Therein you will not
find a chain unit of any kind. Where
you find a town worth doing business
in, you will find representatives of
chains in all lines. There is just no
way to have live business and bar out
keen competion, There is the possi-
bility of choice on Shakespeare’s plan:
“Better to bear the ills we have than
to those we know not of’—and reflec-
tion is apt to show that our present
condition is not so “ill” as we hastily
imagine it to be.

TRADESMAN

I have before me a specimen newspa-
per advertisement of a store which em-
phasizes that it is “Locally Owned—
Not a Chain.” Its town is less 10,000,
but it is so alive that representatives
of all chains, in all lines, with various
food chains, are there. But this store
flourishes entirely on the price-appeal.
More: though it is a single unit with
local owners it gets inside deals that
equal anything any chain organization
could hope for.

Thus it sets a pace that tries the
capacity of any wideflung organization
and its ads show that it is not afraid
ot show its hand boldly to anybody in-
terested. Assume, now, that our favor-
ite bogey, the corporate chain, were
completely eliminated from that town,
would drastic price-competition cease?
My own perspective of nearly fifty-
eight years tells me it would not.

Finally, an important fact is this:
‘That plenty of manufacturers do not
treat.all merchants alike, regardless of
chains and their buying power. And.
so long as manufacturers seek wider
distribution. they will find ways to
favor merchants who can get them a
market, for a “consideration.” regard-

less. Paul Findlay.
—_~+->____
Urge Union Labor Secretary
to Resign

Friends of Secretary of Labor
Perkins are understood to be urg-
ing her to give up her post because
of the growing opposition not
only to her retention in the Cabi-
net, but toward some, at least of
her policies.

   

 

November 14, 1934

President Roosevelt, it is sug-
gested, would not seek the resig-
nation of Miss Perkins because of
any such situation, although it is
said that her retirement to pri-
vate life voluntarily would not
displease the Administration.

Her advisers believe that she
will be subjected to a great deal
of pressure during the next ses-
sion of Congress and that, as a
resu't, there may develop a very
inharmonious situation that would
perhaps prove extremely embar-
rassing.

In ome quarters it is confidently
expected that Miss Perkins ulti-
mately will bow to the advice of
her friends, although her with-
drawal from the Cabinet may not
occur until next spring, when she
will have completed half her term.

7» s+ oe —_

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———

November 14, 1934

MEAT DEALER

 

Meat Cookery Now Based on New
Principles

“Although we have been cooking
meat since the time when the cave man
found that his ‘kill’ was improved by
exposure to an open fire, it is only
within the past decade that a good
many age-old theories have given way
before scientific facts,’ asserted Miss
Inez S. Willson, director of the de-
partment of home economics of the
National Live Stock and Meat Board
in an address given in Chicago before
the annual convention of the National
Restaurant Association.

’

“For centuries meat has been broiled,
stewed, and roasted in much the same
way. Age-old ideas have been passed
from generation to generation and ac-
cepted as authentic. We now know
these ideas were largely guess-work.
Intensive studies inaugurated by the
Board and carried on at thirty state
experiment stations and the U. S. De-
partment of Agriculture, have effected
a veritable revolution in this field. Meat
cookery is now based on _ principles
which have been established by care-
ful and painstaking research.”

Illustrating her remarks with con-
crete examples, Miss Willson stated
that the old theory that browning or
searing a piece of meat quickly, kept
the juices inside has been exploded.
On the contrary, more juices are lost
and the flavor is not improved.

The supposed merits of high roasting
temperatures have been refuted, ac-
cording to the speaker, Lower tem-
peratures and more time in cooking
are now advocated. She described an
experiment--carried on at Ohio State
University with two roasts from the
same animal. each weighing 14 pounds.
One, cooked at 500 deg. F., lost 41 per
cent of its weight. The other, cooked
at 230 deg. F., lost a little aver 13 per
cent. of its weight. High temperatures
also increase fuel costs, she said.

“The battle royal between the un-
covered and the covered roaster has
been won by the uncovered roaster,”
said Miss Willson. “Good roasts in
covered pans are no longer roasts.
They become _ pot-roasts. Neither
should water be added to the pan in
roasting. It isn’t necessary. And the
woman who used to spend so much
time in basting her roasts has a
daughter who puts the roast in the pan
fat-side vp and allows for self-basting
—the correct method.

Declaring that the most outstanding
contribution to the newer knowledge
of meat cookery was the meat ther-
mometer, Miss Willson said that al-
though tried out first about 30 years
ago it is only within the past few years
that this instrument has come into
practical use. Placed in the center of
the thickest part of the roast it is a
sure guide to securing rare, medium
or well-done roasts. Accurate tem-
peratures have been worked out for
these degrees of doneness.

“We know that veal and pork should
be thoroughly cooked to bring out their
best flavor,” she stated. “Beef is liked
best either rare or medium for the most
part. Lamb is probably at its best if

MICHIGAN

cooked just this side of being well-
done.

We have made long strides forward
in the past ten years towards a better
knowledge of meat cookery. The work
is far from complete but a compre-
hensive long-time research program is
bringing more and more results. The
time will come when guess-work will
no longer be a factor in the prepara-
tion of meat.”

-—_+ + ___.
Lard Is a Relatively Low Priced
Shortening

Mrs. Jennie Fisher Cawood, research
specialist in home economics, an-
nounced the results of a recently com-
pleted series of experiments conducted
in co-operation with Dr. W. Lee Lewis,
world-famous chemist and director of
Institute’s Department of Scientific
Research.

“No longer can a housewife excuse
herself from baking on the grounds
that her budget will not permit the use
of high-priced fats,’ Mrs. Cawood as-
serted. “With the utilization of proper
riethods, lard, which is a relatively
low-priced shortening, is virtually
equal in cake-baking merit to these
other fats and, as a shortering agent,
it is superior in making of pies.”

The “proper methods” for using lard
in cakes, she explained. were developed
in the course of the experiments and
represent only a slight change from
standard methods of cake-making fa-
miliar to all housewives.

“The experiments demonstrated,”
she said, “that lard can be used effec-
tively in the making of delicately fla-
vored cakes. Whereas lard has form-
erly been used in spice cakes, plain
cakes have been the exclusive field of
the higher priced fats.

“In the making of pie crust it was
shown through exhaustive experiments
in which the shortness of the crust was
measured very accurately that lard has
the highest shortening power of any
of the plastic fats. If lard be given a
shortening value of 100, then other
plastic fats range from 75 to 90.”

—___ ~~...
Prospects for Sceculative Building

Small sveculative builders do
not seem likely to derive substan-
tial advantages from the new
housing construction campaign of
the Administration. Thev will
find it as difficult as ever to
get construction loans from the
banks, it is expected.

It remains to be seen whether
suburban building can be revived
on a substantial scale without their
help. Despite assistance from ar-
chitects’ associations and building
and loan groups, city people are
usually more inclined to buy a
finished house than to undertake
the tack of building themselves, it
is said.

The speculative builders will
benefit, however, from easier
mortgage credit only in so far as
it facilitates the sales of their
houses. Thev will be handicapped
by higher construction costs that
result because they cannot pay
cash for materials, fixtures and
construction and installation
work.

—————_se-e oe
A great crime preventer—jobs. 2

TRADESMAN

IN THE REALM OF RASCALITY

Questionable Schemes Which Are
Under Suspicion

Unfair competition in the sale of a
self-heating iron is charged by the
Federal Trade Commission in a formal
complaint issued against The Akron
Lamp Co. of Akron, Ohio. Trading as
Akron Lamp & Manufacturing Co.,
this respondent, according to the com-
plaint, falsely advertised its “Diamond”
self-heating iron under the pretense of
seeking agents. The company repre-
sented that it would give prospective
agents its irons without cost, and that

‘it had set aside 5,090 to be distributed

free as a plan for increasing the volume
of business. Two irons were to be fur-
nished purchasers for the price of one,
the company said. However, the com-
plaint charges that none of the so-
called free trials or free offers adver-
tised were such in fact and that in
offering two irons for the price of one,
the company required a sufficient pay-
ment for the one to include the cost of
both, together with a profit to the
company. No profis or benefits accrue
to purchasers or agents working under
these arrangements except perhaps
from the actual sale of irons purchased,
according to the complaint. Erroneous
representations of the profits possible
to be made from selling the respon-
dent’s iron are alleged in the com-
plaint.

The Federal Trade Commission has
ordered two Philadelphia shoe com-
panies to cease and desist from mis-
representing their products. The re-
spondents are A. Schwartz and Sons,
and P. Trachtenberg, trading as Hill
Shoe Company. Each company is or-
dered to discontinue directly or indi-
rectly using the word “Doctor” or the
abbreviation “Dr.” in connection with
a trade name or designation for its
products; or in any way which would
tend to lead buyers into believing that
the respondent’s products are made in
accordance with the design or under
supervision of a doctor and that they
contain special scientific features, when
such are not the facts.

The Federal Trade Commission has
issued a complaint charging the Paul
F. Beich Co., of Bloomington, IIl., can-
dy manufacturer, with selling its prod-
uct in packages so arranged as to con-
stitute a lottery. This causes many
candy dealers to buy the respondent’s
products in preference to others and,
according to the complaint, is an unfair
method of competition both in viola-
tion of the Federal Trade Commission
Act and of the code of fair coimpeti-
tion of the candy manufacturing indus-
try under the National Industrial Re-
covery Act.

Use of the word “Doctor” or of the
abbreviation “Dr.”, in connection with
a name or other words as a trade
brand for shoes, will be discontinued
by Louis Bernstein, an individual
trading as Bernstein Shoe Co., whole-
saler, of 108 Duane street, New York
City. The respondent agrees not to
advertise his products in any way
which would deceive buyers into be-
lieving that they are made in accord-

13

ance with a design of, or under the
supervision of a doctor, or that they
contain special scientific features which
are the result of medical advice or
service, when this is not true.

Murray R. Director, Los Angeles, an
individual manufacturing a vermin ex-
terminator under the name of Murray
Director Co., agrees to cease using the
words “Absolutely harmless to human
beings, domestic animals and poultry”
in advertising his product under the
trade name “Murdirat.” Director will
also cease using any other words which
would tend to mislead buyers into be-
lieving that his product is harmless to
human beings and to domestic animals
or poultry.

The Municipal Shoe Co., Inc., manu-
facturer and distributor, 328 Boerum
street, Brooklyn, N. Y., will cease
using the word “Doctor” or the abbre-
viation “Dr.” in connection with a
name or other words as a trade brand
for its shoes. The respondent agrees
not to advertise its products in any
way which would deceive buyers into
believing that they are miade in ac-
cordance with a design of, or under the
supervision of a doctor, or that they
contain special scientific features which
are the result of medical advices, when
this is not true.

Robbins Knitting Co., High Point,
N. C., agrees to cease using the phrase
“Pure Silk Thread Reinforced With
Art Silk’ as a brand or label for
hosiery manufactured and sold by it,
or as descriptive of products not com-
posed of silk. Respondent will also stop
using the word “Silk,” either inde-
pendently or in connection with the
word “Art,” so as to imply errone-
ously that the hosiery is composed of
silk. Provision is made that if the
hosiery is composed in substantial part
of silk and the word “silk” shall be
used, it shall be accompanied by other
words clearly indicating that the prod-
uct is made in part of materials other
than silk. _

Shuford Hosiery Mills, Hickory, N.C.,
agrees to cease using the phrase “Pure
Thread Silk Reinforced with Rayon”
as a brand or label for its hosiery, or
as descriptive products not composed
of silk. Respondent will also stop using
the word “Silk,” either alone or in
connection with the word “Art” or
with the words “Pure Thread,” so as
to imply erroneously that the hosiery
is composed of silk. Provision is made
that if the hosiery is composed in sub-
stantial part of silk and the word “silk”
is to be used, it shall be accompanied
by other words clearly indicating that
the product is made in part of materials
other than silk.

The Van Raalte Co., 295 Fifth ave-
nue, New York City, manufacturer of
knitted products for women’s wear,
agrees to cease and desist from using
the word “Triquette,” or any other
word simulating the word “Tricot,” so
as to deceive purchasers into believing
the product to be the article accepted
and understood by the trade as a fabric
made of the “Tricot” weave or stitch
on a flat warp or knitting frame, when
this is not the fact.

 

14 oe 8

HARDWARE

Michigan Retail Hardware Association.
- President —Henry A. Schantz, Grand
Rapids.
Secretary—Harold. W. Bervig, Lansing.
Treasurer—William Moore, Detroit.

Field Secretary—L. S. Swinehart,
Lansing.

 

Hope Rises as Fear Subsides

Fear has been the dominant note of
the depression. Fear, caused by the
collapse of the stock market in 1929,
led to wholesale liquidation of both
securities and goods. Deflation begot
deflation and, in the course of time,
our banking structure began to crum-
ble. As banks were drained of their
reserves further liquidation of securi-
ties followed. At length, the mounting
wave of domestic hoarding and foreign
gold withdrawals forced a nation-wide
banking holiday.

The measures taken by the Govern-
ment to overcome this crisis are well
remembered. One of them, the ban on
gold exports, was primarily a defen-
sive measure; yet it was widely iuter-
preted as a precursor of inflation. As
a consequence a new fear—fear of
higher prices—supplanted the old fear
of deflation. Large speculative pur-
chases of goods ensued, and the curve
of national production soared. When,
at length, the inflation fear subsided,
production fell off sharply.

After excess inventories had been
absorbed a new upward surge of buy-
ing set in. This time fear of inflation
was less of a factor than rising indus-
trial costs. Under the NRA there
had been successive advances in wage
rates and in due time these were re-
flected in price increases. In the stéel
industry, for example, sharp advances
in the prices of certain products went
into effect on July 1 of this year. To
protect themselves against these in-
creases buyers bought heavily in the
second quarter, with the result that
production rose to 60 per cent. of
capacity The aftermath was an-
other precipitous drop in output, fol-
lowed by four months of unusually
low operations.

To-day industrial activity appears to
be slowly recovering. Stocks have been
worked off and replacement buying has
set in. At the same time business sen-
timent is improving. Fear of currency
inflation has subsided in the face of as-
surances from the Administration that
the printing press will not be used and
that monetary policy in general will
be kept as orthodox as present condi-
tions permit. Fear of further price ad-
vances in raw materials appears to be
out of the picture, for the time being
at least, because of accumulating evi-
dences that costs and prices have risen
too rapidly. Fear of budgetary infla-
tion is still very real. However, the
Government is apparently as alive to
the danger of mounting Government
indebtedness as its critics. In discus-
sing public expenditures the President
recently said: “We should all proceed
in the expectation that the revival of
business activity will steadily reduce
this burden.”

This is a reasonable viewpoint and
it leads one to enquire whether there
are any other major fears besetting
business. Yes, there is ‘one—fear of

__M1CHiGAN-

iabor trouble. So long as organized

labor makes every upturn in business

an excuse for a new disturbance, ap-
prehension rather than confidence will
be the rule in industry.

But even in this field there is reason
to look for a more realistic attitude
on the part of the Administration. In
its plan for the settlement of the Great
Atlantic & Pacific Tea Co. strike, the
National Labor Relations Board pro-
hibited unions from resorting to co-
ercion or intimidation in their mem-
bership drives. If this principle is
generally applied and enforced, the
day of flying squadrons and mass pick-
eting is over and, with it, the day of
major industrial disturbances.

With the fear of chronic labor unrest
finally laid to rest—and the writer is
optimistic enough to believe that it will
be laid to rest—the last major ob-
stacle to revival will be removed. The
psychology of hope will then replace
the psychology of fear. Capital will
come out of hiding, the consuming pub-
lic will loosen its purse strings, and the
accumulated needs of five years will
be translated into purchases.—C. L.
Lacher in Hardware Age.

—_2+___
Thirty-First Annual Convention of
Implement Dealers
Tuesday, December 4.

9:30 a.m. Meeting of officers and di-
rectors and local committees.

12:30 noon. Convention to start with
a luncheon in ball room, Pantlind
Hotel.

Song—America.

Invocation—Edward DeYoung.

1:30 p.m. Memorial service for the
late C. L. Glasgow, of Nashville.
1:50 p.m. Address of welcome—
Mayor of Grand Rapids.

Response —Isaac Van Dyke, Zee-

land.
President’s address—A. J. Rankin,
Shelby.

Secretary’s report—S. E. Larsen,
Grand Rapids.

Treasurer’s report—Henry Schantz,
Grand Rapids.

Secretary’s report (financial)—S. E.
Larsen, Grand Rapids.

3 p.m. Address—J. S. Witmer on
“On the Way Out.”

Announcement of committees.

Attendance drawing.

Open house at exhibit hall to public
Tuesday evening until 10:30 p.m.

Wednesday, December 5.

9:30 a.m. Meeting called to order in
ball room of Pantlind Hotel. ©
Singing. :

9:45 a.m. Dealer discussion period,
led by Henry A. Schantz.

Elmer Lang, Capac—Revising direct

Credit.

10 am. Wm. Montague, Ovid—Cash
reserve.

10:15 am. R. B. Collis, Benton Har-
bor—Local groups. ©

10:35 am. K. K. Vining, Grand Rap-
ids, Kent County Agent—Address—

“4H club work and dealers tie with.
county agent.”

Discussion.

11:10 am. Adolph Schnepp, St. Louis
—“Minimum mark-up.”

11:25 am. E. B. Straehly, Burr Oak
—Twine situation.

. Discussion,

“Attendance ‘drawifg: © eee

   

TRADESMAN

Exhibit hall open until 6 p.m.
Thursday, December 6

1 pm. Meeting called in ball room

of Pantlind Hotel.

Singing.

Address—David E. Darrah on
“Trade suicide or trade self-gov-
ernment.”

Report of Committees:

Legislative

Auditing

Trade relations

Resolutions (C. E. Hochradel)
Nominations

Exhibition hall open until 6 p.m.

Banquet Thursday night, 6:30.

The usual very interesting array of
speakers,
John Krause, of Lansing, will act as
toastmaster ‘again.
0
Canned Goods Prices Easier

Pressure for additional business in
the primary market has caused an eas-
ing of prices in some varieties of late
minor canned fruits and vegetables,
according to reports in the primary
market. Prices on major items contin-
ue to hold steady, however, with some
of the more popular grades very
scarce, due to the heavy buying by dis-
tributors during the last ¢hree months.

Canners expect a period of dullness.

during the next two months, as whole-
salers are well stocked and it will re-
quire considerable time for this mer-
chandise to pass into retail channels.
——_»-~.

Heavier Apparel Re-orders Due

Larger re-orders on women’s heavier
apparel are in prospect, due to the in-
roads on stock, Coat promotions are
meeting with good consumer response
and a substantial additional volume in
this merchandise is expected to feature
the next two weeks. The demand at
retail for formal dresses has been brisk,
it was added, with one of the best sea-
sons in this type of merchandise for
some time being experienced. Knitted
sportswear, negligees, undergarments
and accessories have likewise met an
extremely good consumer demand that
will result in reorders.

——_+> 2 _____
Shoe Demand Holds Up

While demand for shoes is holding
up fairly well, manufacturers complain
that retailers have gone back to a pol-
icy of buying only immediate require-
ments and that little advance purchas-

November 14, 193i

ing is coming through. Sellers admit
that stores are still doubtful about
hide and leather prices, but insist that
no further serious reactions need be ex-
pected, as leather prices are even lower
than the current hide basis warrants.
Orders are confined mainly to shoes
retailing under $5. The Shoe Fashion
Guild will open its Spring lines next
week, while volume styles will not be
ready before the middle of December.
2
Stores Re-order Cooking Wares
Continued demand for small kitchen-
wares for immediate delivery keeps
sales volume in the wholesale market
at a high level, For the ijast ten days
buyers for both jobbers and retailers
have been active in the market order-
ing goods to replace merchandise
moved in recent special promotions.
Cooking utensils of all types from low
and medium price porcelain, aluminum
and tin to high price chromium plated
copper, were purchased yesterday. The
goods will be featured in sales to be
held in chain and independent stores
the week before Thanksgiving.
———_+-2—__.
Hollow Ware Market Active
Orders for holiday sterling and sil-
ver-plated hollow ware reached the
market in substantial volume this week
from retailers in the mid-West and
New England States. Until this month,
most of the stores in near-by States
have confined purchasing to regular
Fall goods. Articles in demand for
Christmas promotion include candle-
sticks, flower vases, bon-bon dishes and
fruit bowls, priced from $5 up. Cock-
tail shakers in sterling, plated silver
and chromium plate were leading
items in the liquor accessory lines.
—_2++____
White and Gold Lamps Ordered
White and gold lamps, made up in
classic miodern, Federal and_ early
American designs, dominated orders
placed by retailers buying large quan-
tities of goods for immediate and holi-
day delivery this week. Calls were
confined to merchandise to retail at
$5 to $15, and included both china and
metal base lamps. Buying this week is
the heaviest which has developed since
the season opened and brings the sales
volume to date nearly 15 per cent.
above figvres for the corresponding
period last Fall.

 

 

DAVENPORT-McLACHLAN INSTITUTE
Chartered by the State as a Class A College
A PROFESSIONAL SCHOOL OF BUSINESS TRAINING
FOR HIGH SCHOOL AND COLLEGE GRADUATES

Granp Rapips, MicHIGAN

 

CASH for all kinds of MERCHANDISE stocks.

Give size of stock and kind of merchandise in first letter.
FRED J. BOSMA, Grand Rapids, Michigan

RURAL ROUTE No. 6

TELEPHONE 3-1987

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R AN D |S ar. ae sae |

DS

MICHIGAN

 

 

 

 

a

  
  

 

    
  
   
 
  
  
  
   

  

   
  
  
    
    
  
  
  
  

  
   

 

a

 

 

November 14, 1934

DRY GOODS

Michigan Retail Dry Goods Association
President—Jos. C. Grant, Battle Creek.
First Vice-President —D, Mihlethaler

Harbor Beach, :
econd Vice-President: ar :

Port Huron. en ee
Secretary-Treasurer—Leon F. Rosa-

crans, Tecumseh,

Manager—Jason E. Hammond, Lansing,

Corset Makers Ask Code Change

Fifty leading corset manufacturers
have forwarded a telegram to Donald
Richberg, executive director of the
National Emergency Council, request-
ing the elimination from the code of
the corset and brassiere industry of all
fair trade practice provisions and the
retention of only those provisions deal-
ing with labor, it became known yes-
terday.

It was also announced here that the
Associated Fur Coat and Trimmings
Manufacturers, Inc., yesterday for-
warded resolutions making demands
for changes in the Fur Manufacturing
Code to Clay Williams, chairman of
the National Industrial Recovery
Board, and to Prentiss L. Coonley,
deputy administrator in charge of the
code,

The action of the corset manufac-
turers was hailed by the Association of
Buying Offices as reflecting the wide
interest which retail and manufacturing
circles have taken in the stand, re-
cently expressed by Mr. Richberg, ir
favor of code simplification and the
elimination from codes of provisions
which have evoked substantial oppo-
sition. Members of the association,
headed by John Block, of Kirby, Block
& Co., represent 1,700 independent re-
tail stores, doing an annual volume of
business of $1,500,000,000.

In their telegram to Mr. Richberg,
the corset manufacturers said:

“The most serious handicap, in our
opinion, to the President's recovery
program is the over-regulation and
consequent strangulation of business
by reason of the so-called fair trade
practice provisions of the various codes.

“After a year of watchful waiting
and co-operation, we have found that
practically all of the fair trade prac-
tice provisions of our code are entirely
unworkable, especially for the smaller
business, which we believe is contrary
to the intent of the National Recovery
Act. They have hampered and retarded
progress and recovery in our industry.
They have increased the cost of mer-
chandise to the consumer. We, there-
fore, request your assistance in remov-
ing these burdensome provisions from
the code of the corset and brassiere
industry.”

The resolutions of the Associated
Fur Coat and Trimmings Manufactur-
ers, Inc. as given out this week by
Edward Fillmore, general counsel, as-
serted that “unless action is taken by
the administration on the demands, the
members will have no further interest
in the code of fair competition for the
fur manufacturing industry.”

The demands chiefly stress the fol-
lowing: that the present set-up of the
Code Authority is “unfair and unjust”
inasmuch as it is now composed of five
representatives of fur trimmings man-
ufacturers, as against only two repre-
sentatives of the Associated, “whose
members manufacture most of the fur

MICHIGAN

coats and trimmings manufactured in
the United States”; that failure on the
part of the NRA to curb unfair compe-
tition by imposing on the custom re-
tail fur manufacturers the same wage
and hour provisions has caused “incal-
culable loss’; that the code assess-
ment is “excessive” and that the trans-
fer of the code to the leather and fur
group has impaired enforcement.

— ++ >—___

Rug Promotions Urged by Mills

Recent promotions of rugs and car-
pets brought a surprisingly good re-
sponse from consumers, buyers in the
market to replenish stocks of low price
goods said yesterday. The number of
stores featuring floor covering in spe-
cial sales was limited but in every in-
stance where rugs were promoted re-
sults exceeded expectations. On the
basis of this week’s experience rug
manufacturers will press retailers to
sponsor elaborate rug promotions up
to Thanksgiving Day. They argue
that consumer demand was late in
starting this Fall but that a substan-
tial volume of trade can be done be-
fore the end of the season if stores give
the necessary attention to floor cov-
erings.

—_++ +
Seek Lower Basement Costs

Means for reduction of overhead ex-
penses in basement departments fea-
tured the recent meeting of basement
merchandise managers of the merchan-
dising division of the National Retail
Dry Goods Association at the Hotel
New Yorker. The competition of the
variety chains, credited-with the lower
overhead expense of 26 per cent. was
cited as a vital factor in the need for
cutting costs. Introduction’ of added
lines to increase sales and a cut in di-
rect expenses were offered as ways of
getting lower costs. It was also indi-
cated that instalment selling in base-
ments is gaining, the experience being
cited of a heavy response to an offer-
ing of silver flatware at $28 on a $1
down and $1 weekly basis.

—_>+-____
Fancy Groceries in Demand

Wholesale grocers expect a heavy
demand for holiday merchandise to de-
velop in the market this week, accord-
ing to reports they have received from
store accounts indicating that. retailers
generally are planning to enlarge their
commitments for fancy and “luxury”
items. Chain store groups will make
a big play for holiday trade this year,
as the distributors anticipate a large
increase in the volume of consumer
buying. The dried fruit division of the
market has been unusually active and
prices are firmer as a result of a short-
age of some items. Retailers appear
to be well supplied with canned goods,
and the principal movement in this
branch of the market is on goods which
show price concessions.

—__—_»+<--____
Early Holiday Shopping Gains
Efforts on the part of tetailers to

spur early shopping for the holidays

are making progress surpassing expec-
tation at this time. While by far the
larger bulk of Christmas shopping will
not be begun until after Tranksgiving,
the purchasing of merchandise falling
into the gift category so far this year

‘is credited with being ahead of 1933.

The movement will be given further

TRADESMAN

impetus with the opening of enlarged
toy sections within the next ten days.
Introduction of holiday atmosphere
into store decorations and trim will

also be earlier than was the case last,

year.

. §5

Frightened Him
Sportsman (having emptied both
barrels at a rabbit): ‘There, Jack, I’m
sure I hit that one.
Friend: Well, he certainly-did seem
to go faster after you shot at him.”

 

 

MICHIGAN BELL
TELEPHONE CO.

LONG DISTANCE
RATES ARE |
SURPRISINGLY LOW

C
or
for 6 () less,

between 8:30 p. m. and 4:30 a. m., you can call the fol-
lowing points and talk for three minutes for the rates
shown. Rates to other points are proportionately low.

From GRAND RAPIDS to:

1 ee 55c
Die a 50c
Coe ee 50c
ee 50c
ee es 50c
ee 60c

Appleton, Wis._-___-
Batavia, I=.
Bellaire .__---_____
Detroit — 2 2
East Jordan_______
Elwood, Ind. ______-~

The rates quoted above are Night Station-to-Station rates, effec-
tive from 8:30 p. m. to 4:30 a.m. Night Station-to-Station rates
are approximately 40% less than Day Station-to-Station rates, in
most cases. On calls costing 50c or more, a Federal tax applies.

For fastest service, give the
operator the telephone number
of the person you are calling

 

Night
Station-to-Station
Rate

 

 

 

 

320 Houseman Bldg.

 

One of the 72 Selected
Companies

of the FEDERATION of MUTUAL FIRE INSURANCE CO’S

The GRAND RAPIDS
Merchants Mutual Fire Insurance Co.
Affiliated with the Michigan Retail Dry Goods Association

GRAND RAPIDS, MICHIGAN

 

 

Phone 95221

 

 

 

 

 

16

HOTEL
DEPARTMENT

Upton Sinclair Proves To Be a Poor
Loser

Los Angeles, Nov. 10—Upton Sin-
clair seems to possess all of the ele-
ments of a “poor loser.” He claims he
was cheated out of the election for
governor of California because of vote
pilfering. And yet he had intelligent
representatives on every election board
in the state, there were no complaints
as to disorder of any kind, and but
one arrest was reported for illegal vot-
ing throughout the state. If Mr. Sin-
clair will take a day of and read some
of the twaddle he tried to pass off on
an intelligent public as literature, he
may have an awakening, and under-
stand why Americanism was at a pre-
mium in the contest.

 

 

Norman J. Hockenbury, youngest
son of the vice-president of the Amer-
ican Hotels Corporation, has enrolled
as a student of the Michigan Hotel
Association hotel administration course
at the Michigan State College at Lan-
sing.

 

J. Lee Barrett, vice-president of the
Detroit Convention and Tourist Bu-
reau, told the members of the Detroit
Hotel Association at a recent meeting
held at Hotel Tuller in that city that
the outlook for hotel business during
the coming year is much better than
for some time past. It is granted that
Mr. Barrett usually knows what he is
talking about and his remarks were
jubilantly received. At this meeting
the local hotel organization went on
record as against the introduction of
politics in their conduct of business
affairs, which is a position satisfactor-
ily maintained by most successful busi-
ness institutions.

 

Henry Hall James, dean of Detroit
hotel operators, died of pneumonia at
the age of 89 years in his apartment
in Hotel Franklin, in that city, which
he had conducted for over thirty years.
He was married in 1866 to Sarah M.
Warner, whose father, J. C. Warner,
erected the Franklin in 1842, and in
1900 Mr. James became owner and
operator of same. This hotel, during
its entire existence, had the record of
never having maintained a bar on its
premises. His son, Robert W. James,
was associated with him in the opera-
tion of the Franklin for many years,
and now conducts Hotel Andoria in the
Motor city.

 

Harry Eastman, long associated with
“Uncle Ben” Brahnam, in the conduct
of the affairs of the Hotel Bulletin,
Chicago, and well-known by almost
every Michigan operator, being usually
in attendance at all state conventions,
and who has been ill for nearly a year,
has come to California to test the re-
cuperating qualities of “sunshine and
roses.”

 

Robert Hamilton, sales manager for
Detroit Statler, was awarded a prize
for bringing in the largest number of
pledges for the Detroit Community
Fund on the first day of its recent
drive. Mr. Hamilton headed one of
the soliciting teams.

 

Thomas Slattery, well-known as a
great favorite with commercial men,
stopping at Hotel Fort Shelby, Detroit,
as head porter for a long time, has
been appointed as superintendent of
service in that hostelry.

 

John J. Larraway, who last year
was one of the managers of Portage
Point Inn., Onekema, has been ap-
pointed assistant catering manager at
Hotel Fort Shelby. He was a former
graduate of the hotel class at Michi-
gan State College.

MICHIGAN

The American Hotel Association has
completed a thorough study of the
various Federal loan agencies in an
effort to determine whether hotels may
obtain loans from any of these agen-
cies, and if so, under what conditions
and terms. The result is the publica-
tion of a booklet entitled “The Facts
About Government Aid Available to
Hotels.” It may be obtained by apply-
ing to the A. H. A.

 

One of the magazines recently had
an interesting cartoon of a patron seek-
ing the prescription department of a
drug store, after being shifted from
lunch counter to cameras, and from
pipes and tobaccos to to.let accessories,
finally learning that prescriptions
might be filled in the basement. Per-
haps he was fortunate at that, in find-
ing out that they did a prescription
business at all. Now that certain chain
cigar stores are introducing lunch
counters, the main purpose for which
they were originally operated may be
relegated to the back alley.

 

Once a year the U. S. Navy is host
to the dear public which keeps it going,
and thousands were on hand last Mon-
day to witness the array of a half-
dozen or more of our staunchest bat-
tleship in holiday attire. The grim side
of the navy business was thrust into
the background, while the commanders
and lesser officers extended the annual
greeting to their civilian “bosses.”
Ships’ bands played patriotic concerts
all day, fighting sea-planes were cata-
pulted from ships’ decks and rolled
and zoomed in the air above; the an-
nual Naval Day boat races were held in
the morning, besides other affairs, too
numerous to mention. Visitors were
met at the docks at San Pedro by Gov-
ernment launches, transported without
charge to some particular vessel they
were taken on board and given person-
ally conducted tours by well:posted
guides, who explained the workings of
everything from the electric bread-mix-
er to the powder elevators of the sev-
enty-two sixteen inch guns. Later on
will come the annual target practice,
but this program will be viewed from
the hills contiguous to Fort McArthur.

Pershing Square, better known as
the “home of the unburied dead,” as its
appellation would indicate, is a sort of
resting place for wayfarers of every
type and a sort of get-together rendez-
vous for newcomers, who pick up stray
acquaintances and form new ones. On
the occasion of nearly every visit I
have made to this shrine I have noticed
trudging to and fro, a derelict, seem-
ingly of great age—a man of powerful
frame, standing about six feet two,
with silver hair and beard, bare-legged
and wearing a one-piece garment some-
thing like a pajama suit of thin mate-
rial and sometimes a sort of smock
over that. Winter or summer, rain or
shine, it is said he wears no heavier
clothing and he certainly has a rugged
appearance, He disclaims knowledge
as to his exact age, but the other day
coming in contact with him, I un-
earthed the fact that he is a real philos-
opher. He says that the Bible teaches
us the body is more than raiment; that
the more we cover ourselves and get
away from nature the more we con-
tribute to the destruction of the soul.
Here is a parable he offered in justifi-
cation of his statement, which is, in-
deed interesting: “Once a man had a
rag. The rats gnawed it, so someone
advised him to get a cat. He got a
cat, but needed food for it. So he got a
cow. To feed the cow he had to have
hay, so he got a farm. To store what
the farm gained him, he had to have a
bank. To protect the bank he had to
have soldires and to safeguard the sol-
diers from sea attacks had to have a
navy. So we came to wars and destruc-
tion, We are working the wrong way.
Instead of getting more and more we
should have less and less, until at last
we can throw away the rag.” A cheer-

TRADESMAN

ing thought if one can become accus-
tomed to the climate.

 

The Interstate Commerce Commis-
sion no proposes to find out if the rail-
road companies are warranted in charg-
ing extra fare for transportation on
fancy trains. As the patrons of these
trains are of a class who can afford to
pay fancy prices for extraordinary serv-
ice and do so without protest in every
line of comfort and entertainment, it is
suite likely the Commission will decide
against allowing the extra charge and
make up the discrepancy by added
charge for transportating farm prod-
ucts. There is every reason why the
railroads should discriminate in charg-
es for this class of service, just the
same as an added price is exacted from
the traveler for Pullman accommoda-
tions over the day coach offerings.
Were there no extra charge these top-
notch trains would be loaded to the
guards at all times and most every-
body would be dissatisfied. When the
opulent travelers begin to complain
will be the proper time for the regu-
lators of the sun, moon and stars to
put in their oar.

That the New York state law limit-
ing the liability of an inn-keeper to
$100 in case of loss of baggage, where
there has not been a previous agree-

 

November 14, 1934

 

 

Store, Office and Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N.W. Phone 8-6027

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

JAMES HOEKSEMA, Manager

An Entire City
Block of

Hospitality

 

 

Have You Seen Our New

@ Cocktail lounge — Popular
afternoon and evening rendez-
vous,

@ “Pub,” our famous Tony at
the service bar. Delicious 60c
lunches and $1 dinners.

‘Dantlin
GRAND RAPIDS
750 ROOMS $2 UP

 

 

 

 

 

 

Hotel and Restaurant Equipment
Glassware, China, Silverware

H. LEONARD & SONS
38-44 Fulton St., W.
GRAND RAPIDS - MICHIGAN

 

 

THE ROWE

GRAND RAPIDS
The Most Popular Hotel
in Western Michigan
300 ROOMS — SHOWERS
SERVIDOR

Direction of American Hotels Corp.
J. Leslie Kincaid, President

 

MORTON

400 ROOMS EACH
WITH BATH

$1.50 up

Grand Rapids’ Friendly Hotel
Phil Jordan, Manager

 

CODY HOTEL

GRAND RAPIDS

RATES—$1 up without bath,
$2.00 up with bath.
CAFETERIA IN CONNECTION

 

ALL GOOD ROADS LEAD TO
IONIA AND

THE REED INN

Excellent Dining Room
Rooms $1.50 and up
MRS. GEO. SNOW, Mangaer

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
Location Admirable

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon et Michigan

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

 

 

 

 

cd

 

 

 

 

  

November 14, 1934

MICHIGAN

TRADESMAN

17

 

ment between the owners of the bag-
gage and the hotel, is recognized as
meaning what it says, is evident from
a decision handed down by the supreme
court, where a verdict of $100 was
rendered in an action for the loss of a
jewelry trunk which was valued at
$15,000 and that amount claimed in
the suit. It would be a good thing to
have such a law in many of the other
states. There has been an epidemic
of lawsuits all over the country where-
in an attempt has been made to devel-
op a goat out of the hotel man, and
he has acted the part nobly, but it is
high time he were permitted to have a
vacation, . Recently out’ here a guest
stubbed his toe on a stair carpet and
forthwith the hotel man was asked to
pony up $25,000, nothwithstanding the
fact that no proof was offered to the
effect that the said stair covering was
in any wise defective. The judge,
however, probably sensed that some-
one had been dallying with booze, that
the hotel man was not to blame and
took the case away from the jury.

 

The pedestrian must be eliminated.
Seems to me he is almost a greater
nuisance than Old Dobbin. If one
were given to statistics he could prob-
ably demonstrate by the “rule of three”
that it is the pedestrian who clutters
up the highway and makes auto driv-
ing a real effort. In the first place if
he is done away with sidewalks may
also be eliminated, thus adding great-
ly to the area which may be utilized for
carnage between high-powered auto-
mobiles and their more or less indiffer-
ent operators. One of our California
coroners went so far in directing a
verdict for homicide for one of these
“walkers” as to intimate that he got
what he deserved. He didn’t go so far
as to suggest a fine for such trespas-
sers, but I expect that time is near at
hand. Even if he is swept up and car-
ried away in an undertaker’s basket, he
is in a position where he deserves con-
demnation. When this new proposed
$200 auto comes into being I shudder
at the fate which will be meted out
to the old-fashioned guy who insists on
walking.

 

The ruling passion among the sport-
ing element in California especially,
seems to begin early. Comes a little
girl in her early teens who wants a
guardian appointed for her forthwith,
notwithstanding the fact that she is
already provided with two able bodied
and probably mentally alert parents.
But she craves a court guardian be-
cause she is going to make a world-
record flight as soon as she learns to
fly and can find a millionaire angel to
back her. She asserts she will need
the guardian to make contracts for the
vaudeville, movie and magazine en-
gagements that will at once follow and
the cigarette endorsements she expects
to sell. This is her idea of prepared-
ness, and she almost feels she is pre-
pared to make a flight to Madagascar
or Timbuctoo with one loading of her
powder puff. The funny thing about
the whole proposition is that the world
is fairly cluttered up with fairies of this
type. The newspapers fall for them
and the dear public thinks they are en-
titled to entrance in the sport fields
and on the front pages. And civiliza-
tion advances accordingly.

Frank S. Verbeck.
— >». __

More activity was noted last week
in the wholesale merchandise markets.
Mounting retail sales have brought
larger replacement orders. A feature
of the week was the buying spurt in
the cotton goods trade. In the worsted
market prices were marked up follow-
ing their recent dip.

——_—oe-o————_

“A wise man should have money in

his head but not in his heart—Dean

Swift.

Items From the Cloverland of
Michigan

Sault Ste Marie, Nov. 12—Now that
another election is over and everybody
is happy, except the losers and they
took defeat like good sports—we con-
gratulate the winners and wish them
success. Our city officers all have their
jobs for another term. They were all
faithful workers and reaped the reward
for their efficient service.

Alex Bush, for the past fifteen years
connected with the grocery business,
and for a number of years with the
Soo Co-op. Mercantile Association, has
opened business for himself, in the
old Bosley store on Maple street, which
has been closed for the past year. Mr.
Bush is well acquainted in the East
end of the city, having been in charge
of a store on Portage avenue in the
same neighborhood. The store has been
redecorated and stocked with a full line
of groceries, as well as cold meats, and
his many friends wish him success in
his new venture.

Nobody is 100 per cent. satisfied
these days, but any honest man must
admit it might have been a lot worse.

Robert Tobin has resumed the man-
agement of the Michigan Liquor Con-
trol Commission after a five week leave
preceding the election. Robert was a
candidate icr county clerk, but hap-
pened to be on the losing side.

Oil and gasoline dealers of the Sault
were guests of the Standard Oil Co.
last Wednesday evening in the main
dining room of the Hotel Ojibway at
a program of entertainment and in-
struction, followed by a buffet lunch.

Ear! Brown has taken over the
Standard Oil service station at 102
Portage ave. Mr. Brown has taken a
lease from the Standard Oil Co. The
station was formerly operated by Reg-
inald Ashmun, who resigned last week
to go into business with his brother,
Richard, of Caro.

Trek to the North woods by Mich-
igan hunters has started with ideal
weather conditions indicated when the
season opens next Thursday. On Sat-
urday four ferries were put on the
run, at the Straits of Mackinac, one
being the railroad ferry, Chief Wawa-
tam, which will help the three state
boats during the Northward rush. Last
year 16,000 hunters crossed the straits
and reutrned with 5,000 bucks.

Prospects of re-opening the camps
and Sault plant of the Cadillac Soo
Lumber Co. this winter are decidedly
dim, as stated by Clyde A. Saunders,
manager. If any change is made in
the present rate of production, it will
be on the curtailment side, with fewer
men employed in the lumber mill of
the plant here. The reason assigned
by Mr. Saunders for the inability to
open camps this winter and to get into
production again is the failure of the
company to obtain an expected loan
from the Tiederal reserve system. A
loan to the Cadillac-Soo Co. has been
approved by the Federal administra-
tion for the past six weeks, it is stated,
but the reserve bank has tacked on so
many conditions to the loan, including
personal guarantee by all members of
the board of directors of the company,
that decision has been reached not to
accept such loan. The terms were con-
sidered impossible. The failure to open
the Cadillac-Soo Co. plant blasts hopes
of several hundred Chippewa county
workmen for employment this winter
and: presents a problem to county wel-
fare organizations that it was hoped to
avoid.

Blondes are disappearing, according
to the latest fashion report. Yes, in-
deed, and some of them with other
women’s husbands.

It was the writer’s good fortune to
meet Terry O’Laughlin while passing
through Bay City last week and have
a short and pleasant visit with Terry,
being the first visit in many years.
About thirty-four years ago he resided
in the Sault and was one of the well-
known salesmen in those days. He
was also manager for the Mud Lake

Lumber Co. store, at Raber, one of
the big lumber concerns at that time.
Terry asked all about the old-time
friends and what there was left of the
old towns which flourished in those
days. He has not been back since
moving to Bay City and he would
surely be surprised to see the changes
which nave taken place during the
thirty-four years. He wants to be
remembered to his old-time friends
who are still in the land of the living
and will be glad to have them stop
when they pass his place of business,
which is in a nice family grocery store
on the West side of Bay City, where
he and nis wife are enjoying life in
their declining years.

We talk a lot in life, but havé a way
of keeping awfully quiet about the
things which really hurt.

William G. Tapert.

——22+>—____
Evidently Authorized by the Clayton
Act
The complaints filed in Washington
against the H. J. Heinz Co. and the
Beechnut Facking Co. by Herman
Hansen in behalf of Charles H.
Kretschmer, of Saginaw, described in
this week’s Out Around, appear to be
answered by Section 2 of the Clayton
Act, judging by the following letter:
Washington, Nov. 8—We have your
letter of Oct. 30, 1934, in which you
submit certain quotations by H. J.
Heinz Co. and Beechnut Packing Co.,
which in your opinion indicate price
discrimination on the part of these con-
cerns against small grocers in the

Western States.
: For your information we are enclos-
ing a copy of the Clayton Act and di-
rect your particular attention to Sec-
tion 2 thereof, which you will note pro-
vides against price discrimination, but
makes certain exceptions for quantity
purchases, etc. From the facts pre-
sented in your letter it would appear
that the price differentials quoted there-
in would fail within these exceptions.
However, if after you have given fur-
ther study to the situation in the light
of the enclosed Act, you still feel that
said situation involves a violation there-
of, we will be glad to give the matter
further consideration upon the receipt
of such evidence as you may ‘have in
support of the allegations made.
i James A. Horton,
Chief Examiner Federal Trade
Commission.

—~+2+>—___
Process Freezes Ice Cream On Drum

The manufacture of ice cream, water
ice, sherberts and other refrigerated
products is said to be made more efti-
cient by means of a machine patented
by Vogt Processes, Inc., of Louisville,
Ky. In processing such commodities,
it is desirable to effect the hardening
or setting of the product as rapidly as
possible, without undue agitation or
disturbance of the product, after the
proper and desired amount of air has
been incorporated in it. The new ma-
chine consists essentially of a large
cylindrical drum refrigerated from
within, and provided with a large num-
ber of channels in which the ice cream
mix is introduced. After the liquid,
semi-liquid or plastic material is frozen
in the refrigerated channel, the mate-
rial is removed in the form of slabs or
bars, which may then be cut into the
desired and uniform Jength. The
lengths are preferably comparatively
short because any curvature resulting
from the periphery of the roll will be
smaller, the shorter the section. In
the case of ice cream, the curvature of
the bars or sections is not so impor-
tant because ordinarily ice cream has
a sufficient amount of unfrozen water
even at a temperature of 0° F. to per-

mit it to be formed or bent to a con-
siderable degree without perceptible
fracturing.

—_——-<--+
Maple Flavor By Alcohol Extraction

A true maple flavor is obtained, ac-
cording to Leo Skazin of Ottawa, On-
tario, Canada, by adding a readily vola-
tile liquid, miscible with the maple
syrup, which at the same time, without
reacting chemically with the sugar,
greatly decreases the solubility of sugar
in the resulting liquid. The process
may be applied to maple sap, partially
concentrated maple sap, maple syrup,
maple sugar, etc. Ethyl alcohol is pre-
ferred as a solvent for the flavor. The
alcohol is added to the maple syrup
and absorbs the flavor, while causing
the sugar to crystallize out. The sugar
is filtered off and the remaining liquor
containing the maple flavor may be
evaporated to remove the volatile addi-
tion agent and part of the water and
thus produce a concentrate of the fla-
vor.

—_> o>
Rise in Steel Operations

The rise in steel operations for
the fourth consecutive week re-
flect: the current trend toward a
moderate, but widespread im-
provement in industrial activity.

While advance orders from the
automobile industry for steel re-
quirements in connection with the
new models are a factor, the chief
demand is coming from well di-
versified trade channels. This is
held particularly significant since
it means that the stocks accum-
ulated during the second quarter
by many dealers and steel prod-
uct manufacturers are pretty well
exhausted. The rise in building
activity and plant construction
work is also beginning to make
itself felt.

A further increase in steel out-
put is, therefore, anticipated in
the near future. While the rate of
increase has been slow, it is re-
called that some steel producers
five or six weeks ago began antici-
pating the rise in demand. Stocks
thus built up have to be sold first
before the current demand will be
fully reflected in operating figures,
it is held.

—_>~___

Ethical sense is awareness of beauty.
economy, fitness and proportion in con-
duct. Ethical discrimination, a sense
of obligation, and disciplined  will-
power make character. Keen ethical
sense requires intelligence and expe-
rience. Lacking these, conduct must
rest on codes, presumably formulated
by those with greater ethical sense for
guidance of those with less. In ethics,
as in every field, genius sets standards
which become authority to those who
recognize excellence, even where they
cannot create it—Antioch News.

He Got the Job

Johnny, ten, on applying for a posi-
tion as office boy, was teld by the
smart manager: “No, I’m afraid you
are too small. I think the reason is
because your legs are to short.”

With a smile the young applicant
looked up and replied: “Huh, what this
place needs is brains, not legs.”

 

  
 

November 14, 1934

18 MICHIGAN TRADESMAN

DRUGS

 

make it worth $10,000—That’s capital.

out-of-date for a good many t
The author of this can write a check

Complete modern Drug Store fixtures for sale at

 

Michigan Board of Pharmacy
President—Earl Durham, Corunna.
Vice-President—M. N. Henry, Lowell.
Other members of the Board—Norman

Weess, Evart; Frank T. Gillespie, St.
Joseph; Victor C. Piaskowski, Detroit.
Director—E. J. Parr, Lansing.
Examination Sessions — Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. E. Mahar, Pontiac.

Ix-President—Duncan Weaver, Fenn-
ville,

First Vice-President—Ben Peck, Kala-
mazoo,

ae Vice- ee eee Maltas,
Sault Ste. Marie.

7 Pedcurer—Heury Hadley, Benton Har-
bor,

Secretary—Clare F. Allan, Wyandotte.

Executive Committee—M. N. Henry
(chairman), Lowell; Benjamin S. Peck,
Kalamazoo; A. A. Sprague, Ithaca; Leo
J. Lacroix, Detroit; James W. Lyons,
Detroit; Ray Jenson, Grand Rapids; Dun-
can Weaver, Fennville.

 

Activities of the State Associations

On Friday evening, Nov. 9, |
had the privilege of attending the
dinner dance of the Battle Creek
Retail Druggists Association at
Post Tavern. There were about
300 in attendancec to enjoy the
turkey dinner, vaudeville show
and the dance. Everybody attend-
ing seemed to enjoy the entire
evening.

The Kalamazoo druggists are
putting on their annual Thanks-
giving dinner at the Columbia
Hotel at 7 p. m. on Nov. 27. At
this meeting E. J. Parr, Director
of Drugs and Drug Stores, will
explain the new pharmacy law
and the Secretary of the State
Association will explain the
“Twenty point’ program. The
Kalamazoo druggists are inviting
the druggists of that District to
attend this meeting.

A number of druggists are
planning to attend the dinner of
the Michigan Federation of Retail
Merchants at the Olds Hotel at
6:30 p. m. Nov. 22, in Lansing.
This meeting is being sponsored
by: the Federation. The speakers
will be Governor-elect Fitzgerald
and Lieutenant Governor-elect
Reed, Harry Toy, Attorney Gen-
eral-elect, and Arthur H. Vanden-
berg, U. S. Senator.

One of the most discussed
problems of independent business
to-day is the one of so-called price
fixing. Price fixing is a horrid
word and does not mean that the
consumer has to pay the bill. Con-
fidence that the wage earner will
get what is fair from the only
source he can ever get it, an em-
ployer who makes fair profit from
a consumer who pays a fair price,
is what is needed. The old price
fixing bugaboo which has been

years, always rises to provoke
many attempts to place a re-sale
price upon many products, re-
gardless of fairness of price on
the fact that it is an open and
free competition with like prod-
ucts. Where is there a better per-
son to fix that price than the man-
ufacturer who makes it? If he
sets his price too high, it will not
sell in a competitive market of
like products. The slogan of in-
dependent’ merchants to-day
should be to keep competition
alive, but prevent monopolies, by
helping the manufacturer who
wants to have a minimum price
on his products to be able to set
that price without the interference
of a thousand laws that prevent
progress.

The Government cannot legis-
late to keep the poor business man
in business, but it can go a long
ways to help the main streets of
Michigan in the matter of re-
ceiving an equal chance with out-
side interests to make an honest
living. Clare F. Allan,

Secretary M. S. P. A.
——
Not Afraid of High Taxes

While there still is no decision
within the administration as to
whether to approach Congress for
new tax legislation, there is grow-
ing evidence that high levies are
no bugaboo to the Washington
Government and that there would
be no hesitation about submitting
new schedules that would make
our laws look more like those of
England.

The belief is expressed that the
report of the observers sent
abroad by the Treasury to study
the British system will show jus-
tification for further boosts in the
income tax rates and for levies on
commodities and services now
touched only lightly or not at all.

Outside the inner circle there
are predictions of a Federal sales
tax, with necessities of life alone
exempted, but there seems no in-
dication from administration quar-
ters that this will be resorted to.
However, here again it may be
stated that public sentiment in op-
position to such a tax would not
weigh very heavily with the pro-
ponent if it be deemed necessary
to adopt it.

—_~+++___
The Difference

Tennyson could take a piece of pa-
per, write a poem on it, and make it
worth $10,000.—That’s genius.

Sargent could take a piece of canvas
and paint a picture on it that made it
worth $10,000.—That’s art.

Rockefeller can sign a check and

 

YPSILANTI

Roem cam cem 0am 0am 0am ee

Increase your Sales without a cent of Investment
|

2
t

o,
ra

Write for full information.

JOSEPH P. WENZEL

Manufacturers’ Outlet

MICHIGAN

for $10,000, but it wouldn’t be worth a
cent.—That’s tough!

Genius invariably triumphs.

ABE DEMBINSKY, Liquidator
171 Ottawa Ave., N. W.:

—__2+7+ > .
Grand Rapids

a great sacrifice, consisting of plate glass sliding
door wall case, show cases, cash registers, count-
ers, back bar soda fountain and utensils, etc.

Michigan

 

 

Holiday Goods

 

 

Our line now on _ display.
The best we have ever shown.
We invite you to look it over.

Prices Are Right.
a

Hazeltine & Perkins Drug Co.
Grand Rapids Michigan

 

 

 

    

  

Ca es, dada tee ae ween SERVING
5 ' le :
y ae Ay ADV BE ri MICHIGAN
&, CES 6 UE Vi NEARLY A
Oe” i \
od cma (0) 00 fe CENTURY —
if qee Tei

ROLLE 1844 TO 1934.
VARIETY AND GIFT GOODS
CUTLERY AND HOUSEWARES
OPEN STOCK DINNERWARE
FAMOUS LAUGHLIN CHINA

   

 
 
     

No matter what you may need, we have it. Orders filled with
speed, accuracy and satisfaction. PRICES THAT PLEASE!

DOLLS PARTY FAVORS SILVERWARE
GAMES STATIONERY CHROMIUM WARE
BOOKS GREETING CARDS ELECTRIC GOODS
WAGONS TOILET SETS TOASTERS
VELOCIPEDES BRUSH & COMB WAFFLES
BICYCLES BOUDOIR SETS LAMPS

SLEDS MANICURE SETS BULBS
ORNAMENTS CLOCKS TREE LIGHTS
TRAINS WATCHES REFRIGERATORS
DOLL CABS SALE GOODS COFFEE SETS

COMPLETE DISPLAY in our SPACIOUS SHOWROOMS
COME TO GRAND RAPIDS

H. LEONARD & SONS

Cor. FULTON and COMMERCE Sts.—Park your Car in our Yard.

 

 

 

 

 

“November 14, 1934

MICHIGAN

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

 

 

    

  

 

 

     

 

  

ACID
Acetic, No, 8: lbs. 6 @
Boric, Powd., or Xtal., lb.-. 07%@
Carbolic, Xtal., lb. -. | 86 @
Citric..Ib. - s% @
Muriatic, Com’l., lb. _--...-- 08%4%@
Nitric, Ib: 2-2 10 @
Oxalice, 1b. os 1 @
Sulphuric.ib) 2 oe 034%@
Terese, i 2 33 @
ALCOHOL
Denatured, No. 5, gal.__--__ 39 @
100d fe) 50 @
ALUM-POTASH, USP
Deny 04 @
Powd. or Gra., Ib...___.-_.. 0444@
AMMONIA
 oncentrated, Ib. --... a 06. @
ek Ib) 054%@
3-Bs Ib. oe Se 05%@
@arbonate, Ib) oo 20 @
18 @
07%@
Muriate, Po, Ibi oo 22 @
ARSENIC
Pound) 07 @
Copaiba, Ib. 22200. @1
Fir, Cana., @ 2
Fir, Oreg., @1
Peru, Ib, os @ 4
Toluy Ib, 2220 ee 150 @1
BARKS
Cassia
Ordinary, lb: 2222 @
Ordinary, Po., Ib.------ 2 @
0
40 @
38 @
38 @
@
20 @
Seaptree, Po., 35 @
BERRIES
ere ——————— @
Cubeb, Po., Ib.-_--- @
Juniper, tb, 0. 10 @
BLUE VITRIOL
Pound 202 ee 06 @
BORAX
a or Xtal, ib. 06 @
BRIMSTONE
Pound -.----.-.-..-------=- 04 @
CAMPHOR
Pound: eee 7 @
CANTHARIDES
Russian, Powd, ~.-----—- —s @4
Chinese, Powd. -..--------- @2
CHALK
Crayons
White, dozen -_-------- @ 3
Dustless, dozen -~~------ @é6
French Powder, Coml., lb... 03%@
Precipitated, Ib. ----------- 12 @
Prepared, Ib. ~ 4 @
White, lump, !b..----- 03 @
CAPSICUM
bode SO 60 @
Rewder, 1b. 62 @
CLOVES
Whole, Ib. _.__.._...... oe 30
Powdered, lb. ..-__________.. 35 @
COCAINE
Ounce) 14 75@15
COPPERAS
Mtall lb. 03%@
Powdered, Ib. ~.---------.-- 4 @
CREAM TARTAR
Pound 2 ee 25 @
CUTTLEBONE
Pound 40 @
DEXTRINE
Fellow Corn, Ib... 064%@
White Corn, !b..------.-. 07 @
EXTRACT
Witch Hazel, Yellow Lab.,
ee 110 @1
lucorice, P'd, 1... 50 @

50
60

13
13

13

10

70
%

40
45

40

10
15

38

15
15

10

 
 

   
 

 

 

 

 

 

  

 
 
 
 

 

FLOWER
Armies 1b) 50 @ 55
Chamomile
German, 1b, 60 @ 70
Roman, ib. 20a sees @ 1 40
Saffron
American, Ib _..___ 50 @_ 655
Spanish, ozs. @ 135
FORMALDEHYDE, BULK
Pound 222 ee 08 @ 2
FULLER’S EARTH
Powder, lo 0 05 10
GELATIN
Pound (22.5 eee @ 65
GLUE
IBrok:| Bros) Ipc) es 20 @ 30
Groid) (Dark, Ib. 16 @ 2
Whi. Flake, Ib. 274%@ 36
White G’d., Ib.__- - 2 @ 36
White AXX light, ' ae @ 40
Ribbon) 22.20 42%@ 50
GLYCERINE
Pong) ii. ee 17%%@ 45
GUM
Aloes, Barbadoes,
so called, lb. gourds_-.. @ 60
Powd. Ib, 22.20 oe 35 @ 45
Aloes, Socotrine, Ib. ------. @ %
Powd Ib. ooo ovens @ 80
Arabie, first, Ib. @ 40
Arabic, sec., Ib. @ 30
Arabic, sorts, Ib. 15 @ 25
Arabic, Gran., lb. @ 3
Arabic, P’d, Ib, 25 @ 35
Asafoetida, Ib.) 22-22 es 47 @ 50
Asafoetida, Po., 75 @ 82
Guaiac ib @ 60
Guaiac, powd, ~~... Sa @ 65
Kino, Ib) 202 @ 100
Kino, powd., @ 1 2
Myrrh. ib 2 @_ 60
Myrrh) Pow, Ib.2 00 fo @ 1%
Shellac, Orange, 35 @ 45
Ground tp als 35b 45
Shellac, white sbone dr’d) kb. 45 @ 56
Tragacanth
No. 1, bbls. @1%5
No. 2, lbs. @ 1 50
Pow., 1b. @ 1 50
Pound) 2250 eee @ 40
HOPS
4%s Loose, Pressed, 1b.__.___. @
HYDROGEN PEROXIDE
Pound. erdss __.._ 27 00 @29 00
16 1b, (eross) 2 ~anake 00 18 00
WA A Fou) 11 00 @11 50
INDIGO
Madras: Ib. 20.0 200 @ 2 25
INSECT POWDER
Pure, i . a et @ 41
LEAD ACETATE
Xtal. ib. 202 17 @ 26
Powd. and Gran.__...---.--- 25 @ 86
LICORICE
Extracts, sticks, per box.. 150 @ 2 00
Tozenges, Ib. 22. 40 @_ 50
Wafers, (248) box---------- @ 1 60
LEAVES
Buchu, Ib., short ---------- @_ 60
Buchu, lb., long-------. @
Buchu, P’d., Ib... -_--___ @ 170
Sage, bulls ib, 2 25 @ 30
Sage, loose pressed, \%s, Ib. @ 40
See) ounces 222 @ 8
Sage, P’d and Grd._.-.----. @ 3
Senna
Alexandria, lb. -.-.---.. 35 e 40
Tinnevella, Ib 25 40
Powd., 1b. - 25 @ = 35
Uva Ursi, lb. -... @ 31
Uva Urei, Pd, lb. -_... @ 46
LIME
Chloride, med., dz. ------- = @ 8
Chloride, large, dz....----- @ 1 46
LYCOPODIUM
Pound 465 @ 60
Carb... %s; Ib... @ 30
Carb., @ 32
Carb., Powd., Ib._ 16 @
Oxide, @ 17
Oxide, @
MENTHOL
Pound 22.) ak @ 4 88
MERCURY
66 Pound) 023 oi 150 @1 16

TRADESMAN

 

  
 
  
  
  
    
  

   
  

  
  

   

  

 

   

MORPHINE
Ounces -_--. ee os @13 65
Sie ce eC ea @14 40
MUSTARD
Bulk, Powd.
Select; Ib. =... 45 @ 50
INO. TU 17 @ 2
NAPHTHALINE
Balls, iby 08%@ 15
Bike ib 08%@ 15
NUTMEG
Round 200 ss @ 40
Powdered, Ib: 22.0.2) o @ 50
NUX VOMICA
Pound 225 ee 25
Powdered: Ib. 22002 15 25
OIL ESSENTIAL
Almond
Bit, true, ozs... @ 60
Bit,, art., o28. ...__. 2 @ 30
Sweet, true, Ib..--..... 140 @ 2 00
Sweet, art., @ 1 20
Amber, crude, @ 1 40
Amber, rect., @ 200
Arise, 1p. @ 1 60
Bay, 1b, 222. - @ 4 25
Bergamot, Ib. 2 @ 3 20
Cajeput. Ub) Saus @ 200
Caraway S’d, lb... 3 @ 4 00
Cassia, USP, 2 @ 2 60
Cedar Leaf, 1 @ 220
Cedar Leaf, Coml i @ 125
Citrenelia, Ib. ____.__ Z @ 1 40
Cloves, Ib. -... 1 @ 2 25
Croton, Ibs. -. 4 @ 4 60
Cubeb, lb. --.- 4 @ 4 80
Erigeron, Ib. __. 2 @ 3 35
Bucalytus, Ib, _-_--__ @ 1 20
Benne! 2 @ 2 60
Hemlock, Pu., lb. 1 @ 2 20
Hemlock Com., 1 @ 1 26
Juniper Ber., lb... 3 @ 3 20
Junipr Wd, ib. _____ 1 @1 75
Day. Biow,, ib... 4 @ 5 00
lav. Gard: Ibi20 I @ 1 50
Hemon, 1b. __...___ 2 @ 2 40
Mustard, true, ozs. @ 1 26
Mustard, art., ozs. __ @ 30
Orange, Sw., 1b. __. o2-- 3 00 @ 3 25
Origanum, art., Ib..---_....100 @ 1 20
Pennyroyal, Ib. ._.__ --.. 275 @ 3 20
Peppermint, lb. ______-_____ § 50 @ 6 00
Rose) dr 20085 t @ 2 50
Rose. «eran: ozs. 20 @ 1 90
Rosemary Flowers, Ib._.-..-. 100 @1 50
Sandalwood
Se, Mb 800 @ 8 60
Wek It ee 450 @4 75
Sassafras
True; Ib) oo 190 @ 2 40
Syn., ib. | 85 @1 40
Spearmint, Ib, 250 @ 3 00
Tansy, fb. __-- 350 @ 4 00
Thyme, Red, 1 175 @ 240
Phyme) Wht, Ib. 200 @ 2 60
Wintergreen
Heat, true, Ib.- 2. 5 60 @ 6 00
Bireh, Ip @ 4 60
Syn. - @ 1 20
Wormseed, Ib. @ 400
Wormwood, Ib. @ 6 00
OILS HEAVY
Castor: ‘sali sce 145 @1 60
Coceanut, bh .. 22%@ 35
Cod Liver, Norwegian, gal. 120 @ 1 50
Cot. Seed) gal. 20222 85 @1 00
bard. ex.) gal tee 155 @1 65
Lard, No. 1, gal.. --. 125 @1 40
linseed. raw, | sale is @ 8
Linseed) boil, gal. 6 @ St
Neatsfoot, extra, gal...._.. 80 @1 00
Olive
Malaga: ipa 2 200 @ 2 50
Pure, gal. — --300 @ 5 00
Sperm, gal. _. -12 @1 650
Tanner, gal, 7% @ 90
Mar cake 50 @_ 65
Whale: gal oo @ 2 00
OPIUM
Gum, ozs, $1.40 oz. 1.25
Powder, ozs., $1.40: oz.______ 1 30
rGan., a25. {1 40; oz. ___ 1 30
PARAFFINE
Pound) 20 a ee 06%@ 15
PEPPER
Biaek: end. (ips 2 25 @ 35
Red: era. lpi 45 @ 565
White: srdi) ipo 40 @ 55
PITCH BURGUNDY
Pound) 222 20 @~ 26
PETROLATUM
Amber, Plain, ib.-._....__. Bu @
Amber Carb. ......___ 14 @ 19
Cream Wht, Ib. 17 @ 22
Eily, White; Ibo 20 @ 2
Snow White, Ib... 22 @ 27
PLASTER PARIS DENTAL
Barrels, (2 @ 5 15
Tess, tbs 8 034%@ 08
POTASSA
Caustic; st’ks, 1b.-:-...-=. 55 @ 88
Eiquor, 1b. @ 4

POTASSIUM
Acetate, Ib. 2222-2
Bicarbonate, Ib.
Bichromate, lb. -

  

Carbonate: Ips so
Chlorate
Xtal, Ib.
Powd.,
Gran.,
Iodide, Ib.
Permanganate, Ib.
Prussiate

QUASSIA CHIPS
POUNG), 22502 ee
Powd.. Wp. 22202228

QUININE

52027. Cans. 028.22

Aconite, Powd., Ib.2- 2
Alkane, nh

    
  

Belladonna, Powd., 1
Blood, Powd., tb... cs
Burdock, Powd., 1b
Calamus, Bleached, Split and

Peeled, lb.

Calamus, Powd., 1
Elecampane, lb.
Gentian, Powd., Ib.:
Ginger, African, Powd., lb.
Ginger, Jamaica, Limed, Ib.
Ginger, Jamaica, Powd., lb.
Goldenseal, Powd., Ib...
Hellebore, White, Powd., lb.
Indian Turnip, Powd., 1b.

Ipecac, Powd., 1b...
Licorice, 1b.
Licorice, Powd., a
Mandrake, Powd., Ib.-__-__
Marshmallow, Cut., Ib..-----
Marshmallow, Powd., lb._.-
Orie hh
Orzis, (Powd:. Ibi =)

me

 
  
 

  

 
 
   

Poke, Powd., 1b... =
Rhubarb, Ib.
Rhabarb, | Powd. lost
Sarsaparilla (Honduras, cut) 1
Sarsaparilla, Med., Cut, Ib.
Squills. Powd., Ib... 8 2:
Tumeric, Powd., lb...
Valerian, Powd., Ib...

  

SAL

Epsom) Ibi oo oes eee
Glaubers

Lump,

Gran., Ib.
Nitre

Xtal or

Gran, Ib:
Rochelle, Ib.

Powe. 2s

 

Auige, 1b.
Canary, Recleaned, 1b.-.-...
Cardamon, Bleached, 1b...
Caraway, Dutch, Ib...
@elery) Wp ses see
Colchicum, Powd., 1b...
Coriander, lb
Pennell ib.
Flax, Whole. 1b.__ “
Flax, Ground, Ib._ a
Hemp, Recleaned, lb. =
Eebelia, Powd., Ib...)
Mustard, Black, Ib...
Mustard, White, Ib.-....._.
Boppy, Blue, Ib. 2.
i Ib.

 
 
 
  

Sunflower,
Worm, Levant, ib, =
Worm, Levant, Powd.

 

Ash
Bicarbonate, lb.

 

 

Caustic, Co’l., lb...
Hyposulphite, Ib.
Phosphate, Ib,
Sulphite
emt Se ee ce ea eden
Dry,
Silicate, Sol), gal
SULPHUR
Eight, Ib: ooo
SYRUP
Rock Candy, Gals...)
TAR
36 Pints, dozen.
Pints, dozen.

Quarts, dozen ee

TURPENTINE
Gallons 2 22 ee

 

 

60 @ 96
30 @ 35
16 @ 2
59 @ 72
40 @ 68
@ 29
@ 217
@ 40
@ 2 60
@ 40
30 @ 90
50 @ 60
@ 30
35 @ 40
@ 77
4 @ 15
@ 9%
3 @ 40
@ 60
@
33 @ 45
@ 60
@ 65
@ 2%
@ 50
2 @ 30
17%@ 30
15 @ 25
38 @ 55
30 @ 40
75 @ 200
20 @ 30
@ 50
00 @ 3 60
30 @ 35
15 @ 2
@ 40
@ 59
@_ 60
@ 35
40 @ 45
@1%5
50 @ 2 25
@ 30
@ 80
@_ 60
30 @1 40
@ °
42 0
15 g 25
@ 50
03%4@ 10
03 @ 10
03%@ 10
10 @ 20
09 @ 20
17 30
02%@ 08
83
1 1
g 2 00
2 @ 30
@110
@ 2 00
15 @ 25
30 @ 40
07%@ 15
07%4@ 15
08 @ 16
@ 8
17%4@ 2%
15 @ 2%
20 @ 25
@ 12
@ 1
@
@ 20
@ 4 50
@ 4%
@165 75
@ 1 66
50 @ 655
03 @ 10
03%@ 10
08 g 15
05 10
23 @ 28
15 @ 2%
12%@ 20
40 @ 60
04%@ 10
7 @ 85
@10
@ 160
@ 2%
68 @ 178

 

 

20

MICHIGAN

These Quotations Are Used as a Base to Show the
Rise and Fall of Foods Quoted on This
and the Following Page.

The following list of foods and grocer’s sundries is listed upon base prices, not

intended as a guide for the buyer.

Each week we list items advancing and declining

upon the market. By comparing the base price on these items with the base price

the week before, it shows the cash advance or decline in the market.

This permits

the merchant to take advantage of market advances, upon items thus affected, that
he has in stock. By so doing he will save much each year. The Michigan Tradesman
Is read over a broad territory, therefore it would be impossible for it to quote prices

to act as a buying guide for everyone.

takes advantage from it.

A careful merchant watches the market and

 

 

ADVANCED

Pure lard in tierces—l2c
Compound in tierces—ic
Split Peas—5c

Red Kidney Beans—5c
Canned Corn—5c

F. B. Soap—5c

DECLINED

Wilson’s Cert. Hams—tc
Wilson’s Cert. Skinned
Hams—ic

Sugar—t5c
Fish Flakes—10c

 

 

AMMONIA
Little Bo Peep, med... 1 35

Little Bo Peep, ige.--. 2 25
Quaker, 32 0z._.__---- 2 10

APPLE BUTTER

cg 12-28 oz.,
pee ato ee 1 55

BAKING POWDERS

Royal, 2 0z., doz._____ 80
Royal, 6 0z., doz..__._._ 2 00
Royal, 12 oz., doz.____ 3 85

Royal, 5 lbs., doz.____ 20 00

 

10 0z., 4 doz. in case. 3 40
150z. 4doz.in case__ 5 00
25 oz., 4doz.in case__ 8 40
50 oz., 2 doz. in case__ 6 50
5 Ib., ldoz.in case_. 6 00
10 lb., % doz.in case__ 5 75

BLEACHER CLEANSER

Lizzie, 16 0z., 12s_-___ 215
Linco Wash, 32 oz. 12s 2 00

BLUING

Am. Ball, 36-1 0z., cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS
100 Ib. bag

Dry Lima Beans,100 Ib. 8 25
White H’d P. Beans__ 4 50
Split Peas, yell., 60 lb. 3 35
Split Peas, gr’n, 60 Ib. 4 75
Scotch Peas, 100 Ib.__ 6 90

BURNERS

Queen Ann, No.1 ____. 1 15
Queen Ann, No. 2 -.-_. 1
White Flame, No. 1

and 2, doz.__--__---- 2

BOTTLE CAPS

Single Lacauor, 24 gross
case, per caSe______ 4107

BREAKFAST FOODS

Kellogg’s Brands
Corn Flakes, No, 136— 2 65
Corn Flakes, No. 124— 2 66

Pap: No: 259) 1 05
Krumbles, No. 412---_ 1 55
Bran Flakes, No. 624_. 1 90
Bran Flakes. No, 650_. 1 00
Rice Krispies, 6 o0z.-- 2
Rice Krispies, 1 0z.---
All Bran, 16 oz. --
All Bran, 10 oz. ----_-- 2 76
All Bran, OZ2. ae
Whole Wheat Fla., 24s 3 40
Whole Wheat Bjs., 24s 2 31
Wheat Krispies, 24s-. 2 40
Post Brands

Grapenut Flakes, 24s-. 2 10
Grape-Nuts, 24s ------ 3 90
Grape-Nuts, 50s ------ 1 60
Instant Postum, No. 8 5 46
Instant Postum, No. 10 4 70
Postum Cereal, No. 0- 2 38
Post Toasties, 36s__-. 2 65
Post Toasties, 24s___. 2 65
Post Brank, PBF 24. 3 15
Post Bran, PBF 36-- 3 15

 
 

Amsterdam Brands
Gold Bond Par., No.5% 7 50
Prize, Parlor, No. 6__. 8 00
White Swan Par., No.6 8 50

BROOMS
Quaker, 5 sewed__._. 7 26

Warehouse ~--------. 7 75
Winner, 5 sewed_._.-- 5 75
BRUSHES
Scrub
New Deal, dozen---. 85
Stove
Shaker, dozen -----... 90
Shoe
Topcen, dozen -..-.. 90

BUTTER COLOR
Hansen’s, 4 oz, bottles 2 40
Hansen's, 2 oz. bottles 1 60

CANDLES
Electric Light, 40 Ibs.. 12.1
Plumber, 40 ibs.....-.. 12.8
Paraffine, 6s —- - 14%
Paraffine, 12s 14%

  

Wicking __..._________. 40
Tudor, 6s, per box__-. 30

CANNED FRUITS

Apples
Per
Doz.
Imperial, No. 10---_.- 5 00

Sweet Peas, No. 10_. 4 75

ore Sauce

Hart, Ne. 2. 1 20
Hart, No. 10 EES 5 10
Apricots
Forest, No.
Quaker, No.

 

Gibralter, No. es
Gibralter, No. 246____ 2 40
Superior, No. 2% _.. 2 80
Supreme, No, 2% __.- : 10

Supreme, No. 2___.._ 2 25
Quaker, No es 210
Quaker, No. 2% --_-__ 2 85

Blackberries
Premio, No. 10------.- 6 00
Quaker ue. 2. 1 60

Blue Berries
Eagle, No. 10-------- 8 50

Cherries
Hart: No, 1023s 70

5
Hart, No. 2 in syrup_. 2 9
Hart Special, 2... 1 25

Supreme, No. 2 in
syrup te BB
Hart Special, No. 2.. 1 35

Cherries—Royal Ann
Supreme, No. 2%---- : -
Supreme, No. 2..----
Gibralter, Nos 1025S 3 28
Gibralter, No. 2% ---- 2 75

Figs
Beckwith Breakfast,
No. 10 oo 12 00
Carpenter Preserved,
5 0z s1ass° 2 =
Supreme Kodota, No. 11 80

Fruit Salad
Supreme, No. 10__--- 2 00
Quaker, No. 10_-..-- 1 50
Supreme, No. 2%---- 3 .
Supreme, No. 2--.---
Supreme, No. 1--.--- 1 50
Quaker, No. 2% ------ 3 15

Goosberries
Michigan, No. 10_---- 5 35

Grape Fruit
Florida Gold, No. 6-. 5 00
Florida Gold, No, 2-.. 1 45
Quaker, 8 oz.-_---- 90
Quaker, 24% —----.... 1 4

Grape Fruit Juice

Florida Gold, No. 1_- 90
Quaker, No, 1-------- 90
Quaker, No, 5--.---- 4 50
Loganberries
Premio, No. 10 ------ 6 75
Peaches

ei cae solid pack,

No. 40 7 30
Nile, aioe: No. os 50
Premio, halves, No. 10 6 50
Quaker, sliced or

halves, No. 10_----- 8 20
Gibralter, No. a 00
Supreme, sliced N

  

Oe eee ee 215
eos halves,
eae 2 25
onskor sliced or
halves, No. 2%----- 2 10
Quaker sliced or
halves, No. 2-_----- 1 70
Pears
Quaker, No. 10------ 8 59

ee: Bartlett, No.

Pineapple Juice
Doles, Diamond Head,

No. 2
Doles, Honey Dew,
INO: 10) 22 6 75

Pineapple, Crushed
Imperial, No. 10----_ 7 50
Honey Dew, No. 234-- : ,

Honey Dew, No. 2... 0.
Quaker, No. 2% _-.... 35

Quaker, No. 2____---- 1 80
Gaia’ Noss de 110

TRADESMAN

Pineapple, Sliced
— Dew, sliced,

oO.
Honey Dew, No. 2%-- 2 45
Honey Dew, No. 2_-.. 2 00
Honey Dew, No. 1_.-. 1 10
Ukelele Broken, No. 10 7 90
Ukelele Broken, 2%4-. 2 25
Ukelele Broken, No. 2 1 85
Quaker, Tid Bits, No. :

10

Gils eM a e  s 25
Quaker, No. 10--__---- 25
Quaker, No. 2% ----. 2 35
Quaker, No, 2-------- 1 90
Quaker, No. 1-.------ 1 05

Plums
Ulikit, No. 10, 30%

SYTUP oe 6 50
Supreme Egg, No. 2% 2 30
Supreme Egg, No. 2__ 1 70
Primo, No. 2, 40%

sr 1 00

Prepared Prunes
Supreme, a

a 2 35

 

ne. Red

Premio, No. 10_..-..-. 75
Daggett, No. 2 esos eet 2 20
Strawberries

Hunt, Superior, No. 2 2 35

CANNED FISH

Clam Ch’der, 10% oz._
Clam Chowder, No. 2__
Clams, Steamed No, 1
Clams, Minced, No. %
Finnan Haddie, 10 oz._
Clam Bouillon, 7 oz._-
Chicken Haddie, No. 1
Fish Flakes, small____
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.-_-.
Lobster, No. 4 _----..
Shrimp, 1, wet. ---_-
Sard’s, 4 Oil, k’less__
Sardines, 4% Oil, k’less
Salmon, Red Alaska_. 2 20
Salmon, Med. Alaska. 1 75
Salmon, Pink, Alaska 1 38
Sardines, Im. %, mrs
Sardines, Cal.
Tuna, 4% Van Camps,

foe 1 75
Tuna, 4s, Van Camps,

a Se ue

Tuna, Is, “Van Camps,
doz.

WWE tN rt
bp
ol

ons 45

Tuna, %s, Chicken Sea,
COZ See ee 1 70
Tuna, % Bonita___.__ 1 25

CANNED MEAT

Bacon, med, Beechnut 2 50
Bacon, Ige., Beechnut 3 75
Beef, Ige., Beechnut__ 3 25
Beef, med., Beechnut_ 1 95
Beef, No. 1, Corned_. 1 80
Beef, No. 1, Roast ___. 1 95
Beef, 2% oz.,. Qua., Sli. 1 30
Corn Beef Hash, doz. 1 85
Be:fsteak & Onions, s. 2 70
Chiii Con Car., 1s_..-. 1 05
Deviled Ham, \s8. 1

Deviled Ham, %s--.. 2 2
Potted Meat, % Libby 48
Potted Meat, % Libby_ 75
Potted Meat, % Qua... 65
Potted Ham, Gen. %-- 1 35
Vienna. Saus. No. %_-- 90

Baked Beans
Campbells 48s __--_.__ 2 35

CANNED VEGETABLES
Hart Brand

Asparagus
Natural, No 2__.--_. 3 00

Baked Beans

  

1 lb. Sace, 36s, cs._____ 1 75
No. 2% Size, doz -110
No. 10 Sauce__--_---_. 4 00

Lima Beans
Little Quaker, No, 10_ 7 90

 

95
Marcellus, No. 10..---. 6 00

Red Kidney Beans

Nos 102 4 50
NO. 2565 95

_Michgian Flats _______ 34g
Michigan Daisies _______ 14
40

27

String Beans
Choice, ia No. 2.. 1 2

i 35
Marcellus Cut, No. 10. 6 00
Quaker Cut No. 2---- 1 20

Wax Beans
Choice, Whole, No, 2-- 1 70
Cut, No. 10 -

  

Cut, No.g ....__. 1 35
Marcellus Cut. No. 10_ 5 50
Quaker Cut No. 2---. 1 20
Beets
Extra Small, No. 2---- 1 75
Hart Cut, No. 10_------ 4 50
Fiart Cut No, 2._-.-_ 95
Hart Diced, No. 2-... 90

Quaker Cut No. 2%-- 1 20

Carrots
Diced, Nov 2... 95
Diced, No. 10 -------- 4 2
Corn

Golden Ban., No. 2---- 1
«,oiden Ban., No. 10 =
Marcellus, No. 2---__
Fancy Crosby, No. 2-- i
Funcy Crosby, No. 10-- 6
Whole Grain, 6 Ban-

ESS

J pm bo

tam. Nor Ze ee 1 55
Peas
Little Dot, No. 2--..- 2 25

nitted E. June, No.10 _ 9 50
Sifted E. June, No. 2. 1 90
Marcel., Sw. W No. 2 1 55
Marcel., E. June, No. 2 1 45
Quaker, E. Ju., No. 10 8 00

 

Pumpkir.
No. 10
No.
No.
No.
No
No.
Spinach
Supreme No. 24%_-__-- 1%
Supreme No. 2______ 1 38742

Maryland Chief No. 2110

Succotash
Golden oe No. 2_ 1 75
Hiart NO. 220 soo oe 1 55
Pride of aa 1 25

Tomatoes

 

CATSUP
pO OZ doz. 1 10
Quaker, 14 oz.--..doz. 1 40
Quaker gallon glass,
dozen 10 25

CHILI SAUCE
Sniders, 8 oz.
Sniders. 14 oz.

OYSTER COCKTAIL
Sniders, 11 o0z._---___. 2 00

CHEESE
Roquefort 208 70
Wisconsin Daisy ________ 15
Wisconsin Twin _______ 14

  

Wisconsin Longhorn
Imported Leyden __
1 lb. Limberger___
Imported Swiss -_...._ 56
Kraft, Pimento Loaf____ 23

 

Kraft, American Loaf__ 21
Kraft, Brick Loaf______ 21
Kraft, Swiss Doate 22,

Kraft, Pimento, % Ib. 1 70
Kraft, American, ¥% ib. 1 70
Kraft, Brick, % Ib.___ 1 70
Kraft, Limbur., % Ib._1 70

November 14, 1934

CHEWING GUM
Adams Black Jack____.. 6E
Adams Dentyne ~_--_... 65
Beeman’s Pepsin pe
Beechnut Peppermint___ 65
Doublemint -~..__._._.. 68

Peppermint, Wrigleys__ 66
Spearmint, Wrigleys__ 65
Juiey . Wren 65
Wrigisys P-K_ 65
Teaperry 65
CHOCOLATE

Baker, Prem.,

German Sweet, 6 lb.%s 1 8d
Little Dot Sweet
6 is 4a. 2 55

CIGARS
Hemt, Champions ___ = -
Webster Plaza ______
Webster Golden Wed. 7 ve
Websterettes -_-_--__ 37
Cincos) 208 eee 38 -
Garcia Grand Babies_ 40 00
Bradstreets -_.._.__. 38 50
Odinga) 2 40 00
k G Dun Boquet_--_. 75 C0

Perfect Garcia Subl._ 95 00
Kenway | 2.2 ole 20 00
Budwiser «2200 os 20 06
Isabella oo 20 00
Cocoanut

Banner, 25 Ib. tins____ 20%
Snowdrift, 20 lb. tins-.. 20

CLOTHES LINE
Household, 50 ft.._._.___ 1 75
Cuppes Cord ... 2 90

COFFEE ROASTED
Lee & Cady
1 Ib. Package

 

ByCce
Boston Breakfast ____ 25
Breakfast Cup —___.._ ah
Competition

a. 0.

Majestic 0 (iia 31
Morton House -______ 33%
Nedrow oo 28
Quaker, in cartons____ 2514

Quaker, in glass jars_ 30

Coffee Extracts
MY. e 1002 a
Frank’s 50 pkgs...
Hummel’s 50, 1 1b.--__ ios

CONDENSED MILK
Eagle, 2 oz., per case__ 4 60

Cough Drops
: Bxs.
Smith | Brog,2 20 oo) 145

 

COUPON BOOKS
50 Economie grade. 2 50
100 Economic grade__ 4 50
300 Economic grade_.20 00
1000 Economic grade__37 50
Where 1,000 books are
Ordered at a time, special-
ly printed front cover is
furnished without charge.

CRACKERS
Hekman Biscuit Company

Saltine Soda Crackers,

Dulce
Saltine Soda Crackers,

1 lb. pkgs
Saltine Soda Crackers,

ib.” pkeg.22 2 ee 3 36

Saltine Soda oe

8% oz. pkgs.______
Butter Cero. bulk, 14
Butter Crackers, 1 Ib. 1 72
Butter Crackers, 2 Ib. 3 36
Graham Crackers, bulk 14
Graham C’s, 1 Tbe 1 90
Graham C’s, 2 TDi 2 3 36
Graham C’s, 6% oz._. 1 00
Junior Oyster C’s, blk. 14
Oyster C’s, shell, 1 Ib. 1 84
Club Crackers 1 86

CREAM OF TARTAR
Sib; ‘boxes... eo, con 8

ORIED FRUITS

Apricots
Choice j2 se eae 22
Standard 3c 20%
Citron
10 1b. boxe 25

 

 

rd

  
 

November 14, 1934

Currants
Packages; 11 0Z.....____ 13

Dates
Quaker, 12s, pitted____ 1 40

Quaker, 12s, regular__ 1 10
Quaker, 12s, 1% lb.__ 2 30
Quaker, 12s, 1 Ib.____ 1 45
Fige
Calif., 24-8 oz, case__ 1 80
Peaches
Bvap. Choice —_----_. 144%
ve. fancy 16%
Peel
Lemon, Torelli,
4 oz, G0z 90
Orange, Torelli,
4 om, dozen 90
Citron, Torelli,
< oz, dozen._.._____. 90
Raisins

Seeded, bulk _. 1%
Thompson’s S’dless blk, 744
ene s’dless blk._.--

ed
@ukee Seeded, 15 0z._ 8

California Prunes

boxes —@6%%

40@ 50, 25 lb. boxes -.@09%4
30@ 40, 25 lb. boxes __@11
20@, 30, 25 lb. boxes _.@12%
18@ 24, 25 lb. boxes __.@14

Hominy
Pearl, 100 lb, sacks__-_ 3 50

Bulk Goods
Elb.Macaroni, 20 lb.bx. 1 38
Egg Noodle, 10 Ib. box 1 25

Pearl Barley
Chester

Tapioca
Pearl, 100 lb. sacks__._ 7%
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant --_ 3 50

Jiffy Punch
3 doz. Carton
Assorted flavors.

2 25

EVAPORATED MILK
Quaker, Tall, 10% oz._ 2 85
Quaker, Baby, 4 doz._. 1 43

Quaker, Gallon, % dz.. 2 85
Carnation, Tall, 4 doz. 2 95
Carnation, Baby, 4 dz. 1 45
Oatman’s D’dee, Tall _ 2 95
Oatman’s D’dee, Baby 1 48
Pet Tall [oc 2 9b
Pet, Baby, 4 dozen_-. 1 45

Borden’s, Tall, 4 doz._ 2 95
Borden’s, Baby, 4 doz. 1 45

FRUIT CANS

  

Ball Mason
F. O. B. Grand Rapids
Ons pint _.___. Tb
One quart _.----------_ 9 00
Half gallon __._..___ 12 00

Mason Can Tops, gro. 2 55

FRUIT CAN RUBBERS
Quaker Red Lip, 2 gro.
carton ~~----—-—---

GELATINE
Jell-o, 3 doz.------- 2 10
Minute, 3 dom. 4 05
Knox’s, 1 dozen------ 2 25
Jelsert, 3 doz._--_----- 1 40

HONEY
Lake Shore 1 Ib. doz_- 1 90

JELLY Ae oa ance
Pure, 30 Ib.
Imitation, 301 ib, pails_ 36
Pure Pres., 16 0z., dz._ 2 00
12 oz. Apple Jelly, dz. 95
13 oz. Mint Jelly, dz. 1 60
7 oz. Cranberry Jelly, dz 90

JELLY GLASSES
% Pint Tall, per doz._--_ 85

JUNKET GOODS
Junket Powder —_._.
Junket Tablets ____._ 1 35

MARGARINE
Wilson & Co.’s Brands
Oleo
Nut Soe es 11

Certified Animal Fat
Oleo

MATCHES
Diamond, No, 5, 144... 6 25
Searchlight, 144 box_- ‘ =
Swan, (44 ooo
Diamond, No. 02-7 E 00

Safety Matches
Red Top, 5 gross case 4 80
Congress, 5 gro, cs... 5 25
Standard, 5 gro. cs... 4 00

MUELLER’S eeoet er

Macaroni, 9 oz.________ 21

Spaghetti, $ on. 2 10
El Macaroni, 9 oz._ 2 10
Ege Noodles, 6 oz. _-__ 2 10

Egg Vermicelli, 6 oz. 2 10

   
 

Egg Alphabets, 6 0z.__ 2 10
Cooked Spaghetti, 24c,
ae 2 20
NUTS
Whole
Almonds, Peerless --._ 15%
Brazil, large — - 13%
Fancy’ Mixed —_ LG
Filberts, Naples _ Se 16

Peanuts, vir. Roasted a

Pecans, Mammoth
Walnuts, Cal,

50
--17% to 22

Salted Peanuts
Fancy, No. 1 12

12—1 oy Cellop’ e case_ 1 50
Shelled

Almonds 222003030. 39
Peanuts, oe 125

ih, bags) T%

Filberts © — ee Be

Pecans, salted —._...__ 55

Walnut, California’ ____ 65
MINCE MEAT

None Such, 4 doz,_._. 6 20

Quaker, 1 doz, case_._. 95

Yo Ho, Kegs, wet, ib... 16%

OLIVES—Plain
Quaker, 24 3% oz. cs. 1 87
Quaker, 24 7% oz. cs.
Quaker, 12, 12 0z...__ 2 40
High Life, 12 22 oz. cs. 3 45
1 gal. glass, each__._ 1 55

OLIVES—Stuffed
Quaker, 24 2% oz. cs, 1 87
Quaker, 24 4 oz. cs... 2 75
Quaker, 24 5 oz. cs... 3 55

Quaker, 12 32 oz. cs... 7 88
1 Gallon glass, each__ 2 10

PARIS GREEN

1s a
2s and) $e:22 30

PICKLES

Sweet Small
L and C, 7 oz., doz... 92%
Paw Paw, quarts, doz. 2 80

Dill Picl.les
Gal., 40 to Tin, doz... 8 20
32 oz. Glass Thrown-_-_ 1 50

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Blue Ribbon, per doz. 4 .

Bicycle, per doz._----- 47
Caravan, per doz._-. 2 25
POP CORN

Sure Pop, 25 lb. bags 2 25
Yellow, 25 Ib, babgs--

MICHIGAN

FRESH MEATS

Beef
Top Steers & Heif._._ 14
Good Steers & Heif.__ 12%
Med. Steers & Heif._. 10%
Com. Steers & Heif._. 09

 

Lamb

 

 

Butts =
Shoulders

Spareribs
Neex Bones 03
Tromminegs it

PROVISIONS
Barreled Pork

Clear Back ___.24 00@26 00
Short Cut, Clear... 24 00

Dry Salt Meats

D S Belles -2 72 20-25 17
Lard

Pure in tierces__________ 12
60 1b. tubs ~_~_-: advance %
50 1b. tubs _..-~ advance %
20 lb. pails _.___.advance %
10 lb. pails _..--advance %&
5 lb. pails _-_-_advance 1

3 lb. pails _.___ advance 1

Compound, tierces____ 11%
Compound, tubs -___-- 10%

 

k
Tongue, Jellied ~-.__._. 35

Headehecese _.__________ 16

Smoked Meats
Hams, Cert., 14-16 Ib.__ 18
inned

 

 

16-18 Ib. oe @18
Ham, dried beet
Knuckles __------_-- @22
California Hams —_--_-. p14
Picnic Boiled Hams__--@18
Boiled Hameg -------- @384
Minced Hams ~--_---_--@13
Bacon 4/6 Cert..-_---- @27
Beef
Boneless, rump -...@24 00
Liver

TRADESMAN

HERRING

Helland Herring
Mixed, Kees
Milkers, kegs __-----~ 1 00

Lake Herring

% bbi., 100 Ibs.____-_____

Mackerel
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med, Fancy, 100 lb._. a
Milkers, bbls, _-__-_-_
K K K K Norway-_-_ 18

h_
Boned, 10 1b. boxes____

SHOE BLACKENING
2 in 1, Paste, doz.___ 1 30
E. Z. Combination, dz. ; 30

0

 
    

STOVE POLISH
Blackne, per doz..____ 1 30
Black Silk Liquid, doz. 1 30
Black Silk Paste, doz.. 1 25
Enameline Paste, doz. 1 30
Enameline Liquid, doz. 1 30
E. Z. Liquid, per dcez._ 1 30
Radium, per doz.__--_. 1 30
Rising Sun, per doz.__. 1 30
654 Stove Enamel, dz._ 2 80
Vulcanol, No. 10, doz._ 1 30
Stovoil, per doz._-_--__ 3 00

SALT
F.0O.B. Grand Rapids

Quaker, 24, 2 Ib.----_

Quaker, 36-14% ------ 0
Quaker, Iodized, 24-2. 1 35
Med. No. 1, bbls.-_____ 2 90
Med. No.1, 100 lb. bk.__ 1 00
Farmer Spec., /0 lb... 1 00

Packers Meat, 50 lb... 65

Crushed Rock for ice,
cream, 100 Ib., each 83

Butter Salt, 280 1b. bbl. 4 a

Block, 50 Ib. =

Baker Salt, 280 lb. bbl 3 30
6, 10 tb., per bale__-___. 93
20, 3 1b., per bale___._ 1 ™
28° lb. bogs, table_._.. 45

  
    
    
   

  

Foor)
Sy
= PGE
, XMERICAN os

MASSN. | =

  

Free Run’g, 32, 26 oz.- 2 40

Five case lots_--._____. 2 30

Iodized, 32, 26 oz.--_.- 24)

Five case lots_....---- 2 30
Colonial

Hiftteen 49 -2- -_- 1 00

 

 
 
 

RUSKS
Postma Biscu': Co.

18 rolls, per case ___.-_ 210
12 rolls, per case ___.-- 1 39
18 cartons, per case _.. 2 35
12 cartons, per case _.. 1 57
SALERATUS
Arm and Hammer 24s_ 1 50
SAL SODA
Granulated, 60 Ibs. cs._ 1 35
Granulated, 18-2%4 lb.
packages ________... 110

COD FISH :
Bob White, 1 Ib. pure 25

%
Log Cabin Plain, 24, 2s 1 35

BORAX
Twenty Mule Team
24,1 lb. packages -___. 3 35

48,10 oz. packages____ 4 40
96, 4 lb. packages___. 4 00

WASHING POWDERS

Bon Ami Pd., 18s, box_ 1 90
Bon Ami Cake, 188.... 1 65
Brille oe 85
Big 4 Soap Chips 8/5__ 2 40
Chipeo, large ..__.__.. 3 80
Climaline, 4 doz... 3 60
Grandma, 100, 5c_----_ 3 50

Grandmm, 24 large... 3 50
Snowboy, 12 large ~-.. 1 80
Gold Dust, 12 lar ...1 80
La France Laun 4 dz. 3
Lux Flakes, 50 small... 4
Lux Flakes, 20 large... 4
Old Dutch Clean., 4 dz. 3

 

20 0:
Sani ‘Push, 1 doz.__-_ 2 25
Sapolio, 3 dome 3 15
Super Suds, 48 ~----- 3 90
Sunbrite, 50s___--_-_--

50s 2 10
Wyandot. Cleaner, 24s 1 60

Am,
Ee.
Fels Naptha, 100 box__ 465

Flake White, 10 box_. 3 7
Ivory, 100 6a 49

Fairy, 100 box_________ 3 -
Palm Olive, 144 box___ : 26
hava. 50 box 2! 55
Camay, 7 box... > 06
P&G Nap Soap, 100@3 00
Sweetheart, 100 box.__ 5 70

Grandpa Tar, 60: sm... 2 10
Williams Barber Bar, 9s 650
Williams Mug, per doz. 48
Lux Toilet, 8 05

SPICES
Whole Spices
Allspice Jamaica______
Cloves, Zanzibar_____- e
Cassia, Canton (6.02)
Cassia, 5c pkg., doz.__ en

Ginger, Africa —_..___. @is
Mixed, No:° Foo @30
Mixed, 10c pkgs., doz._ es
“Yutmegs, 70@90 __-___ @50
Vutinegs, 105-110 _.__.. @48
?epper, Black ________ @23

Pure Ground in Bulk
Allspice, Jamaica __
Cloves, ‘Zanzbar _

  
   

 

cassia, Canton________ - @22

Ginger, Corkini oa @17

Mustard @21

Mace Penang ___

Pepper, Black

Nutmegs _...____

Pepper, White

Pepper, Cayenne (

Paprika, Spanish ____. @36
Seasoning

Chili Powder, 1% 92... 62

Celery ey 1% oz. 80

Sage, 80

Onion Salt pean 1 35

Garlic eos 1 $5

Ponelty, 3% o2.. 3 25

Kitchen Bouquet_____ 4 oF

Laurel Leaves _______ 26

  

Marjoram, 1 oz.__ J 290
Savory, 1 oz._ “360
Thyme, ft on. __ aus 90
‘Tumerie, 134 oz.._____ 35
STARCH
Corn
Kingsford, 24/1 ______ 2 35
Powd., bags, per 100__ 3 95

Argo, 24, 1 lb. pkgs... 1 55
Cream, 24-1 2

Gloss
Argo, 24, 1 lb. pkgs.__ 1
Argo, 12, 3 lb. pkgs.__ 2 26
Argeo, & 5 Ib. pkes.—_ 2
Silver Gloss, 48, 1s... 114

Elastic, 16 pkgs.______ 1 38
Tiger, 60 tha. 2 82
SYRUP
Corn

Blue Karo, No. 1% __ 2 41
Blue Karo, No. 5, 1 dz. 3 87
Blue Karo, No. 10---_ 3 21
Red Karo, No. 1% ____ 2 63
Red Karo, No. 5, 1 dz. 3 66
Red Karo, No. 1¢.____ 3 53

Imit. Maple Flavor
Orange, No. 1%, 2 dz._ 2 87
Orange, No. 3, 20 cans 4 34

Maple and Cane

Kanuck, per gal.______ 25
Kanucek, 5 gal. can.___ 5 30
Kanuck, 24/12 Glass__ 4 00

Kanuck, 12/26 Glass 4 15

Grape Jue

Welch, 12 quart case__ 3 90
Welch, 12 pint case___ 2 00

COOKING OIL

Mazola
Pints, 2 doz., case.___ 4 70
Quarts, 1 doz... = 410

Half Gallons, 1 doz.___ 6 00

TABLE SAUCES
Lee & Perrin, large__. 5 75

Lee & Perrin, small___ 3 35
IRepper: 6205 ae 1 60
Royal Minti 2 40
Tobasco, small______-- 3 75
Sho You, 9 0z., doz.___ 2 00
ASE Varee- 000 4 75
At email 6 2 85
Canier(so Og ie 3 30

21

 

Na e Nibbe. 32
Gunpowder
Choice 22 34
Ceylon
Pekoe, medium -___.-__ 63

English Breakfast
Congou, medium

Congou, choice _____ 35@36
Congou, fancy ______ 42@43

 

TWINE
Cotton, 3 ply cone______ 40
Cotton, 3 ply balls_

 

VINEGAR
F. O. B. Grand Rapids
oe 40 grain. 18%

ite Wine, 40 grain 1
White Wine, 80 grain nit

WICKING

   

No. 9, per gross _______ 80
No. 1, per gross _ — £25
No. 2, per gross _______ 1 50
No. 3, per gross _______ 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz._ 2 00

  

 

 

Rayo, per dog... <= 75
WOODENWARE
Baskets

Bushels, Wide Band,
wood handles_______ 2 00
Market, drop handle. 90
Market, single handle. 95
Market, Gxtra 2 1 60
Splint, lange © 2. 8 50
Splint, medium _______ 7 50
Splint, smal) 22002 6 50
Churns
Barrel, 5 gal., each____ 2 40
Barrel, 10 gal., each... 2 65
3 to 6 gal., pergal..-._— ss 6
Pails
10 qt. Galvanzed ______ 2 60
12 qt. Galvanized _ 2 85
14 qt. Galvanized __ 3 10
12 qt. Flaring Gal. Jr._ 5 00
10 qt. Tin Dairy_..____ 4 00
Traps
Mouse, wood, 4 holes_._ 60
Mouse, wood, 6 holes_. 70
Mouse, tin, 5 holes_.. 65
Rat; wood 2.00 1 00
Rat spring, 20 1 00
Mouse, spring. 20
Tubs
Large Galvanized_____ 8 75

Medium Galvanized__ ~7 7

  
 
 

smal] Galvanized _____ 6 75
Washboards
Banner, Giobe________ 5 50
Brass, single_____ 6 25
Glass, single_____ 6 00
Double Peerless__ 8 50
Single Peerless________ 7 50
Northern Queen_ 565
Universal 2000 7 25
Paper Food Dishes
% lb. size, per M____ 2 70

 
 
  

1 Ib. size,

2 lb. size, per M 5
3 Ib. size, per M______ 4
5 Ib. size, per M___.__ 5

WRAPPING PAPER

Butchers D F %
Krate cco ee 05%
Kraft) Stripe 23 09%

YEAST CAKE
Magie, 3 domi. e 2 70

 

Sunlight, 3 doz. ___ 2 70
Sunlight, 1% doz. _ 1 35
Yeast Foam, 3 doz.__-- 2 70

Yeast Foam, 1% doz.__ 1 35

YEAST—COMPRESSED
Fleischmann, per doz._._ 30
Red Star, per doz._----. 20

 

 

22

MICHIGAN

TRADESMAN

November 14, 1934

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.

President—Clyde Taylor, Detroit.

First Vice-President—M. A. Mittleman,
Detroit.
Vice-President—Arthur
Rapids.
Vice-President—Edward Dittman, Mt.
Pleasant,

Vice-President—K. Masters, Alpena.
Vice-President—Max Harriman, Lan-
sing.

Vice-President—Fred Venting, Saginaw.
Vice-President—Richard Schmidt, Hills-
dale.

Vice-President—Edward Stocker, De-
troit.

Vice-President—B. C. Olsee,
Rapids.

_Sec’y and Treas.—Joseph Burton, Lan-
sing.

Field Sec’y—O. R. Jenkins, Portland.

Yearly dues $1 per person,

Allen, Grand

Grand

 

Industry Is on Trial

The idea of holding a technical trial
on a commodity, as tried in Moscow,
has a lot of dramatic interest. To
place before five judges for there is no
jury system in Russia) an article like
a galosh and then to conduct a serious
court trial thereon, is the sort of an
idea that would capture the imagina-
tion not only of the Russians but of
people everywhere. There is not much
that comes out of Russia that seems to
be of social value in a Democratic
system like our own, but this idea of
putting a product on trial has consid-
erable merit to it.

We have a school of thinking that
says: “The product is always on trial.
If it is not acceptable to the public, it
disappears from the market, and the
makers and distributors disappear as
well.” It is true up to a point. That
grand old phrase-maker of a generation
gone by, Iohn Hanan, said: “The su-
preme court of popularity is not the
shoe manufacturer nor the merchant.
It is the customer.” Well and good,
as a saying in a competitive era, but
we have seen in a period of depression
the proportion of inferior goods rise to
such total volume that it pulls down all
standards of quality.

“All footwear” is not up to the qual-
ity of “all footwear” in John Hanan’s
day. In his time, shoes and leather
were free from most of the adultera-
tion in general use to-day. It profited
a man to make the very best. Then
the quality grades of leather had first
call. Not so to-day, for it is “the qual-
ity 10 per cent.” of materials that it
is the most difficult to market to-day.
The objectives in his day were to
strive to come as close to the high
quality possessed by the best shoes.
Not so to-day, when too often the idea
is to make a product one or two points
below the average, so as to be able to
capture the low market demand.

A technical trial to-day of any prod-
uct in the land might reveal the fact
that top quality is not salable and prof-
itable and that the majority of articles
are made to “just get by.” Here’s a
good example of the use of terms to
imply quality and yet to give infe-
rior grade designations. They say that
asbestos varn is graded from A up.
Evidently there are no B, C and D.
The grades start from 1 to 5: A-1, A,
AA, AAA, AAAA. As someone said,
“Wouldn’t you call it a little playful to
call the fifth and last grade A-1?”

The Moscow trial wasn’t any play-
ful thing because not only was the
product termed “guilty,” but the tac-
tory and the makers were dealt with

severely, the most responsible indi-
vidual being sent into Siberian exile.

There is no question but what the
quality objective in most merchandise
is in goods below a medial average (to
meet a price). Let’s hope the objec-
tive in 1955 will be to increase the use
of qualities above the average for the
good that practice does for prestige and
profit to the maker, distributor end
final user.

Industry is on trial as well as prod-
ucts for some practices have been s:zb-
standard and is there any wonder that
the products are likewise sub-standard.

There is more and more an intent on
the part of Government to make less
and less decisions on problems within
industries. The NRA helped to estab-
lish a philosophy of letting industry do
its own housecleaning. Undoubtedly
we are going to see technical trials held
within industry on practices as well as
qualities. It is proper that industry
should criticize its own products and
qualities. Perhaps we will return to the
essence of the French law that a inry
of individuals qualified by professional
experience, must pass on professional
problems.

One of the first trials in our own
trade is the one we would recommend
on the use of terms and descriptions
that imply higher qualities than could
possibly be possessed by articles soid
at prices below the average.

As an industry we should oppose
any Governmental designation of
standard shoe marks and shoe grade
markers—US1, US2, US3 mean little
when you consider the variable surfaces
of any hide and skin and the tremen-
dous diversity of types and shapes of
footwear. Neither can shoemaking be
graded numerically or with such terms
as “extra fine,” “fair,” “middling fair,”
“sood ordinary’—such as have been
recommended for another type of prod-
uct.

The supreme court of popularity is
still the customer, with or without tech-
nical trials——Boot and Shoe Recorder.

—_++ >
Hack Made Leader of Foot Health
Division

Detroit, Nov. 13—Nathan Hack,
president of the Hack Shoe Co., with
offices in the Stroh building, has been
elected chairman of the Foot Health
Section of the National Shoe Retail-
ers Association, which will hold its
1935 convention, Jan. 7 to 10, in Hotel
Commodore, New York City. The
Foot Health Section annually conducts
clinics at the National convention to
consider foot abnormalities and the
means of correctly fitting such path-
ological conditions. In discussing
proper footwear, Mr. Hack said:

“When one’s feet hurt, one hurts all
over. If a person cannot concentrate,
cannot think to work—he is of no use
to himself or to his employer. Usually,
workers thus afflicted are sent home—
losing a day’s pay or more—sometimes
even losing a job. In cases of this
sort, the price of improper footwear
is extremely high.

“Recently a physician referred to the
Hack Shoe Co. a mechanic who had
been confined to crutches and had beer
unable to work for two months be-
cause of the swollen and painful con-
dition of his feet.

“This man was fitted to proper or-
thopedic shoes that permitted free. un-
impaired circulation and that relieved
the painful pressure on his feet. These
shoes immediately gave him mental
as well as physical relief, and in a shor’
time he was bask at his work. In les:

than two days time he earned the price
of the corrective shoes. Had he only
been fitted to proper shoes in the first
place, this mechanic would have saved
two months salary.

“So with the executive, the business
man directing an industry, or the law-
yer, or the physician. To think clearly
one must have a strong, healthy body,
unhampered by anything such as un-
comfortable, ill-fitting shoes.”

—_—_»<.

Wheat Price Prospects

The feature of the wheat mar-
kets in the near future will be ad-
vance sales of Argentine new
crop wheat, which is expected to
be very large and in good condi-
tion despite occasional reports of
yellow rust.

Since storage facilities in the
Argentine are very limited, grain
merchants selling Argentine grain
are currently beginning to sell the
crop in_ substantial quantities.
They rrefer outright sales of fu-
ture deliveries. If the market
cannot absorb these, the usual
practice is to resort to targe scale
hedging operations.

As a result, a somewhat lower
level of international and domes-
tic wheat prices is anticipated in
the trade, despite the shortage of
domestic supplies. The hint by the
Department of Agriculture that
American wheat exports might be
resumed next year is also taken
as a bearish factor, since it would
necessitate the elimination of the
current margin of domestic prices
above the level of Liverpool quo-
tations.

Costs Discourage Court Tests

The cost of contesting NRA
findings of non-compliance with
code provisions is proving a de-
terrent to general court actions,
and rather than undergo such ex-
penses and attendant notoriety,
recalcitrant industrialists are bow-
ing to the will of Government
agencies.

Code compliance cases have
about been cut in half, it is esti-
mated ky NRA officials, with em-
ployers figuring it is hardly
worth while to fight for principle
alone.

President Roosevelt has been
told that probably more than 95
per cent. of cases of code viola-
tions can be compromised by
code authorities and governmen-
tal agencies without the necessity
of hauling offenders into court in
large numbers.

—_++.
Holiday Glassware Ordered

Both jobbers and wholesalers are
active in the glassware market this
week, purchasing table stemware and
liquor accessories for holiday sale.
Etched and cut crystal glasses are in
demand for home tableware. The
glasses are wanted to retail up to 50
cents each, with some call for 75 cent
numbers. In liquor accessories, buyers
ordered cocktail sets, consisting of six
glasses and a shaker to retail at $1 to
$5. There was a fair call also for nov-
elty whisky bottles with small glasses
to match.

——_+~+>_-
Tough going strengthens.

 

DETROIT

 

depression
proof

WY) om EXNANCEAL CONDITION
ES EWEN SERONGER IHAN
BEFORE THE DEPRESSION
— WE HAVE MAINTAINED
OUR DIWIDEND RAKE OF

NOT EESS THAN 33%

MICHICAN SHOE DERLERS

MUTUAL FIRE INSURARCE COMPANY

BANSING MUTUAL BUILDING

GRAND RAPEDS

 

 

 

November 14, 1934

MICHIGAN

TRADESMAN

 

23

 

 

OUT AROUND
(Continued from page 9)
tributors’ Code Authority, Washing-

ton:

Grand Rapids, Nov. 6—Please be
advised relative to the selling policies
of the following manufacturers, who

conduct a large portion of their busi-
ness direct with retail distributors.

The H. J. Heinz Co. allows four per
cent. discount on cases numbering five
of one item, 5 per cent. on ten cases of
one item, 6 per cent. on fifty cases of
one item, 11 per cent. on carloads of
one item and 10 per cent. on mixed
car.

The Beechnut Packing Co., we un-
derstand, does not allow any trade dis-
count for purchases amounting to $500
during period of one year, but on pur-
chases totaling $200,000 per year they
allow 7 per cent. trade discount or re-
bate.

These practices, if based on facts,
are strictly discriminatory against the
individual retailer, and we hereby file
complaint of Charles H. Kretschmer,
retail food dealer of Saginaw, Michi-
gan, against such discriminatory prac-
tices.

I trust you will give this matter your
immediate attention.

Herman Hanson, Sec’y.

The following reply has been re-
ceived from Washington by Mr.
Kretschmer:

Washington, Nov. 5—This will ac-
knowledge receipt of your letter of
Oct. 30 addressed to the NRA, which
has been referred to this cffice.

Please be advised that the problem
of the proper relationship between
small independent retailers and larger
corporate interests is receiving due
consideration,

Your comments are appreciated and
same have been carefully noted.
Frederick B. Northrup,
Assistant Deputy Administrator.
We should fight against any effort to
standardize or make uniform the things
which cannot be standardized. Wood-
row Wilson once said:

Uniform regulation of the eco-
nomic conditions of a vast terri-
tory and a various people like the
United States would be mischiev-
ous if not impossible. The states-
manship which attempts it is pre-
mature and unwise. The United
States are not a single homogene-
ous community. In spite of a cer-
tain superficial sameness which
seems to impart to Americans a
common type and point of view,
they still contain communities at
almost every state of develop-
ment, illustrating in their social
and economic structure almost
every modern variety of interest
and prejudice, following occupa-
tions of every kind, in climate of
every sort that the temperate zone
affords. This variety of fact and
condition, these economic and so-
cial contrasts, do not in all cases
follow state lines. They are often
contrasts between region and re-
gion, rather than between state
and state. But they are none the
less real and are in many instances
permanent and ineradicable. The
division of powers bewteen the
state and the Federal Government
was the normal and natural divi-
sion for this purpose.

During the years of debate over the
adoption of the Constitution, there was
much concern about creating and main-
taining economic freedom. Benjamin
Franklin, whose influence in charter-
ing the Great Adventure was great,
contributed this:

Perhaps in general it would be
better if Government meddled
not farther with trade than to pro-
tect it and let it take its course.
Most of the statutes or acts, edicts,
arrets and placards of parlia-
ments, princes and states, for reg-
ulating, directing or restraining of
trade, have, we think, been either
political blunders or jobs obtain-
ed by artful men for private ad-
vantage, under pretense of public
good.

Forbes feels more encouraged than
in many months. Mainly because Pres-
ident Roosevelt has awakened to the
shortcomings of his “boy scout” ad-
visers and is now calling into con-
sultation industrial, financial and other
practical leaders. Should the President
adhere to his new policy, there is no
reason why genuine recovery of grati-
fying, not to say amazing, proportions
should not shortly develop. Materially,
the nation is ripe to go ahead. Sup-
pressed demands have accumulated
mountain-high, A super-abundance of
cheap money is available for construc-
tive use. Many billlions of debts have
been readjusted. Weak enterprises have
been weeded out. Faith in banks has
been restored. In short, the depression
debris has been largely cleared away
and the path opened for a fresh march

forward. E, A. Stowe.
——_>+.—____
Proceedings of the Grand Rapids

Bankruptcy Court

Nov. 5. On this day the schedules, ref-
erence, and adjudication in the matter
of John J. Reich, bankrupt No. 5946, were
received. The bankrupt is a retail groces
of Baroda, The schedules show total
assets of $250 (all of which is claimed
exempt), and total liabilties of - $1,476.26,
listing the following creditors:

Brown& Sehler Co., G. R. —---____ $ 4.00
Alfred J. Brown Seed Co., @. R.-. 18.90
Barentsen Candy Co., Be snton Har-

bor
Geo. DeWald Co., Ft. Wayne__-_- 14.65
Cc. J. Farley & Co. G. R. aS 40.00

   

Kramer & Sons, Michiga 205.85
Kidd. Dater & Price Grocery ce.
‘Benton: Harbor, (0s 46.57
J. R. Pries Estate, Benton Harbor 670.00
Aly. Kasper Co. Chicago. 22.02. 17.08
arbors Sec eae ee 7.00

Twin City Milling Co., St. Joseph 88.00
Pure Food Service, Inc., Kalamazoo 3.74
Peter Eckrich & Sons, Inc.,

Kalamazoo) ee ane cr LAT)
H. Parren, Benton Hiarbor_______ 1.6
Robert Reinhardt & Sons, Benton

Ilanbor. 2c Te a ee al
Producers Creamery, Benton Harbor .5:
Consolidated Cigar Corp., Indian-

BDOlS | ee ee 1
L. L. Lehnherr, St. Joseph_______ 4.8
Humprey Ins. Agency, Benton Harbor 6.6
Ind. & Mich. Elec, Co., Benton H. 8.0
Baroda State Bank 306.0
A. R. Jeffirs, Benton Harbor__ 11.0
Hekman Biscuit Co. ;

In the matter of fereeoral Re Pillinger,
bankrupt No. 5864. The first meeting of
creditors has been called for Nov. 21.

In the matter of Charles Groenink,
bankrupt No. 5986. The first meeting of
ereditors has been called for Nov. 21.

In the matter of Leroy Decker, bank-
rupt No. 5918. The first meeting of cred-
itors has been called for Nov.

Nov, 6. On this day the reference, and
‘adjudication in the matter of William
MeMichael, debtor No. 5896, in bank-
ruptcy under section 75 of the bankruptcy
act as amended March 3, 1933 and June
28, 1934, were received. The schedules
have been ordered filed. Upon receipt of
same the assets and liabilities will be
made known.

Nov. 6. On this day the reference, and
adjudication in the matter of Hermie F.
Warren, debtor No, 5896, in bankruptcy

 

under section 75 of the bankruptcy act
as amended March 38, 1933 and June 28,
1934, were received. The schedules have
been ordered filed. Upon receipt of same
the assets and liabilities will be made
known.

Nov. 7. On this day the reference, and
adjudication in the matter of Oscar Carl-
son, debtor No. 5851, in bankruptcy under
section 75 of the bankruptcy act as
amended March 3, 1933 and June 28, 1934,
were received. The schedules have been
ordered filed, Upon receipt of same the
assets and liabilities will be made known.

Nov. 8. On this day the schedules, ref-
erence, and adjudication in the matter of
Adelbert B. Case, bankrupt No. 5949, were
received. The bankrupt is an electrician
of Belding. The schedules show total
assets of $383.99, (of which $350 is claimed
exempt), and total liabilities of $2,057.81,
listing the following creditors:

  

 
  

Cty “Treaurer: Belding... | $ 42.49
Belding Savings Bank_______-__-_ 846.00
Ackerman Electric Supply Co.,

es Se ee 485.39

J. Litscher ‘Co., G. R._-_ 277.78
Thos Kiskey, Belding See 28.00
Geo. L. McQueen, Belding: 7. 54.50
Dr. N. M. Green, Greenville____ 87.50
Robert Palmer, Belding__________ 22.50
Belding: Oil Gow i t
George Thomas, Belding__- ae 9.00
Belding Hardware Co.___---- ce 3.50
Haight Hdwe. Co., Belding___.___ 26.60
Byrl Currte Belding 995020 3.40

Mich. Bell Telephone Co.,

T

Belding 9.00
elephone Advertising Co.. G. R. 15.00

 

 

Osborn Calendar Co., G. Rees 9.00
Mrs. Bertha Loewe, Belding_ = 4.00
Andrew Kramer, Belding ee 6.00
Mrs. Susan A. Reed, Birmingham 74.00
Dr @has. Crane, Gi Ro 25.00
Murphy & Martin, Belding_ i 15.00
Bud Boyer, Kalamazoo____________ 4.50

Nov. 12. On this day the reference, and
adjudication in the matter of Henry
Deles and Mary Deles, debtors No. 5898,
in bankruptcy under section 75 of the
bankruptcy act as amended March 3,
1933, and Juna 28, 1934, were received.
The schedules have been ordered filed.
Upon receipt of same the assets and lia-
bilities will be made known,

——>.___

Re-orders for Dinnerware Heavy

Re-orders for both dinnerware and
kitchen crockery were heavy in the
wholesale market last week, due to the
activities of both chain and independ-
ent retailers. Calls for kitchen crock-
ery were confined to immediate re-
quirements, but the chinaware pur-
chased included both regular and holi-
day goods. Consumer buying in re-
cent weeks has been better than usual,
due to numerous promotions held by
stores outside the metropolitan areas.
Locally, sales are running about equal
to last Fall, it was said. Demand for
crockery is confined to items retailing
50 cents or less. Dinner sets are sell-
ing freely in ranges up to $20.

—_+ +.
Japanese Ginghams Imported

Gingiiam mills, which are enjoying
their most active season in years, are
running into competition from the Jap-
anese, who in the last week were re-
ported :o have sold substantial yard-
ages io several chain store groups at
prices under the domestic market. Ac-
cordiag to the reports, the Japanese
goods are being brought in on the
basis of 9 to 914 cents for 36-inch
styles and being retailed at around
1214 cents. Domestic 36-inch goods
are priced several cents a yard higher.
The Japanese colored yarn goods ap-
pear to be of better quality than their
prints, according to executives here,
and furnish a serious threat to the
domestic gingham mills.

——_++ >
Arrow Shirt Prices Unchanged

Opening two months earlier than
usual, the Spring line of Arrow shirts
was brought out last week by Cluett,
Peabody & Co., Inc., as unchanged
prices. Although the industry’s hours
will be cut on Dec. 1, the company
thought the time was not propitious
for any change in prices. The outlook

 

for Spring is very bright, according
to the company. The line was opened
at this time in order to give retail ac-
counts full opportunity to purchase
their January and February require-

ments. The range has been broadened
considerably, particularly in the high-

price brackets, which have been selling
well,

————_» +

Stores Again. Buy Carving Sets

A heavy volume of re-orders for
carving sets to retail at $3.95 to $5.95
was received in the wholesale market
last week. Buyers who bought heavily
only a short time ago were back in the
market for more goods. They reported
that early sales put on by their stores
had resulted in complete sell-outs on
a number of the more popular lines.
The re-orders placed last week by both
wholesalers and_ retailers centered
largely on stag handle sets. Styles next
in popularity were those featuring com-
position handles in shades of white,
blue and green.

———__> + +
Electrical Appliance Call Spotty
Demand for major electrical appli-

ances continue spotty this week. Man-
ufacturers of refrigerators give con-
flicting reports on sales. The majority
report a drop from last year’s average,
while a few say that sales are showing
a steady advance in comparison with
both last year and with October. Vac-
uum cleaner producers did a fairly
active business, as did producers of
washing machines, Electric range man-
ufacturers, producers of water heaters
and other large appliances say demand
is declining.

—_+++—_—__
It is the pursuit of unattainable ideals
which has made possible the greatest
progress of the human spi irit in litera-
ture, in art, in philosophy, in jurispru-
dence, in all efforts of the human mind.
All of us require a certain measure of
technical efficiency for the daily battle
of life, but one who is inspired with
the ideal of becoming a worthy repre-
sentative of the potential dignity of
man is called to something higher, to
a kind of education that for 2,000 vears
has been designated as liberal or hu-
manistic education, with the ideal that
it implies.

He misses who has no mission.

 

Phone 89574

John P. Lynch Sales Co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

BUSINESS WANTS
DEPARTMENT

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For Rent or for - Sale—Prac tically new
store building 40 x 60, brick, in Spring-
port, Eaten county. Full basement, ele_
vator. Equipped with counters and shelv-
ing. $25 per month. Near Eaton Rapids,
Albion, Jackson. A splendid opportunity
to operate general store or dry goods
business. For particulars, write The
Michigan Trust Co., Grand Rapids, Mich,
692

 

 

 

24

District Grocers Banquet Attracts
‘Thousand Persons

‘I have never seen such a meeting as
this in the food dealers’ industry,” said
Nathan Schmid, Toledo, last Thurs-
day evening at the Masonic temple.
And that seemed the conclusion of the
nearly 1,000 Kalamazoo and Battle
Creek members of the industry who
had gathered there for the first ban-
quet of this sort ever held in this re-
gion,

The “good fellowship banquet,” as it
was styled, was sponsored by the Kala-
mazoo Retail Grocers and Meat Deal-
ers Association. The Kalamazoo or-
ganization was host to members of
the Battle Creek Independent Food
Dealers Council, and to food handlers
of all intermediate points.

Serving did not start until about 8,
as Battle Creek’s contingent fully 300
strong, was not able to reach Kala-
mazoo after the close of business until
nearly that hour. Festivities started
immediately, with the distribuion of
carnival headgear, decorations and
noise makers. So great was the crowd
that the big ballroom was soon filled
to capacity, and an overflow gathering
of several hundred were accommodated
at tables set up in the basement din-
ing room.

Throughout the dinner, music and
platform eatertainment added to the
gaiety, with the audible portion of the
program carried to all parts of the
throng by a system of loudspeakers.
The general program was under the
direction of Marinus Ruster, president
of the local organization, who presided.
There was no plate charge, a fact made
possible, it was stated, through the
generosity of more than 60 wholesalers
and manufacturers of the region, whose
firm names were listed on the pro-
gram. Community singing was led by
Holdridge Whipple at the close of the
platform entertainment. Glenn Car-
penter gave the invocation.

The highlight of the evening, in the
fellowship spirit in which the gather-
ing was conceived, was the presenta-
tion to William E. Mershon, Battle
Creek, president of the Battle Creek
organization, of a large floral piece.
The presentation was made by Ruster,
who charged Mershon with the duty
of expressing to the Food City col-
leagues the good will and high regard
of Kalamazoo’s food dealers, along
with their pledge of hearty co-opera-
tion.

In his introductory remarks Ruster
expressed pleasure at the obvious suc-
cess of the first venture of Kalama-
zoo’s food dealers into the building of
a more clasely knit unit in the indus-
try. He stressed the great value to be
found in organization, and proposed
the slogan, ‘Back Your Organization,”
as the surest expression of the thing
that will incan the most in every way
to the group represented.

EL. ‘Tack’ Schafer was then intro-
duced by Ruster as toastmaster, and
immediately he started a round of
stories that did not end until the last
speaker had finished. Interspersed with
his stories Schafer brought out the co-
operative spirit and the good fellowship
that does and should exist in the in-
dustry in the two cities.

MICHIGAN TRADESMAN

He called on Mershon and William
Mason of Battle Creek; Herman Han-
son, Grand Rapids, secretary of the
retail code authority for the industry
in Michigan; on Garrett Vanderhon-
ing and Matt Hynes, of Grand Rapids,
and on George Kelley, Detroit, ex-
Kalamazooan and John Walsh, Kala-
mazoo,

All those who spoke praised the idea
and the success of its fruition, as shown
in the crowd of men and women gath-
ered. Hanson briefly expanded the
idea of reciprocity among independent
dealers in the city, pointing out the
inconsistency that is sometimes per-
mitted to creep in between their “say-
ing and doing.’ Better conditions for
the independents were the definite re-
sults of their underlying principle car-
ried to the proper conclusion, he said.

Nathan Schmid, the principal speaker
of the evening, wove into his clever
and entertaining talk on “The Invisible
Package,” the idea that the good will
of the customer was as much an item
in trade as the obvious package of
goods that was carried from the store.
He cited good cheer and an accom-

modating attitude, and cleanliness as
two at least of the most pertinent items
in obtaining this good will, and making
a casual customer a regular one.

The entertainment, with A. O. “Bud”
Green on the microphone of his loud-
speaker system, was furnished by the
following: The Spickett quartet, whose
accompanist also played for the com-
munity singing; the McMorrow family,
Beverly, 8; Eleanor, 10; Bernard, 12;
and Helen, 6; in tap dancing and in-
strumental numbers; Shirley and Na-
deen Davidson in song and dance;
Alice LaVoy and Katherine Kiump,
accordian duet, and Gladys Borgman,
pianist, and LaVina Borgman, violinist.
—Kalamazoo Gazette.

—~+22>—_—_
For That Run Down Feeling

The soldiers of Fort Benning, Ga.,
must drink with their meals for the
next few weeks, at the order of Secre-
tary George H. Dern, an exotic South
American beverage, green, bitter and
stimulating.

{f they like it, the Army may serve
it generally. So may the Navy. And
thus may international commerce be

 

 

Make Some Sunshine >

When the clouds hang dark and dreary,
Shutting out the blessed light,

When you're feeling sort of weary,

And you don’t know wrong from right,
When the sun’s forgot his business,
And the world seems dull and flat,
Make some artificial sunshine,

In the place “‘where you are at.”

When the skies are most foreboding,
When they’ re black instead of blue,
When your heart with gloom’s corroding,
Let me tell you what to do,

Loose your hold on all your troubles,
Stamp your foot and holler “‘scat!”
Chase your woes away with sunshine,

In the place ‘‘where you are at.”

Though ‘twill be most satisfactory

On a dark and gloomy street,

You can have your sunshine factory,
Any place where you may meet
Gloomy folks who need some brightness,
That will make their souls grow fat,

Go to work and make some sunshine,

In the place ‘where you are at.”

If you'd like to try the business,

I will tell you how to start,

The ingredients and formulas

You'll find within your heart;

Bathe yourself in home-made sunshine,
(Very necessary, that!)

Then just radiate with brightness,

In the place “‘where you are at.”

Benjamin Keech.

 

 

 

 

 

November: 14, 1934

pepped up by a drink which does that
for its coasumers.

The drink which the Georgia soldiers
are going to try is known throughout
South America as yerba mate. Ten
million persons there drink it regularly,
much as Americans drink coffee,

Yerba mate has a bitter taste, some-
thing like that of beer. A liking for it
is acquired easily, however, because it
has a stimulating effect without any
resultant headache.

It is brewed like tea in South Amer-
ica and served scalding hot, although
some manufacturers bottle and car-
bonate it, to be consumed cold, like
soda pop.

+
To Represent Drug Industry

Dr. Frederick J. Cullen, former chief.

of drug control of the United States
Food and Drug Administration, has
been appointed general representative
of the Proprietary Association at
Washington, D. C., by Frank A. Blair,
president of the association, whose
members manufacture 80 per cent. of
the package medicines produced in this
country. He succeeds Ervin F. Kemp,
who died two weeks ago after thirty
years of service with the association.
Dr. Cullen served as chief of drug con-
trol from 1931 until last May. In his
new capacity he will act as liaison rep-
resentative between the association and
the Food and Drug Administration.
——_~+~+ >
Intermediate Credit Plan

The unofficial report favoring
establishment of a system of
twelve industrial and commercial
intermediate credit banks is re-
garded with strong approval
among smaller business men, a
preliminary survey indicates.

This proposal would be more
likely to succeed than the indus-
trial mortgage company plan pre-
viously launched by the RFC, it is
felt by many who have studied
the Census Bureau report, because
it does not involve a specific lien
on the borrower’s assets.

The industrial mortgage plan
does not work in this country,
since concern; giving mortgages
suffer a diminution of trade credit
lines often equal to what they bor-
row on mortgage, so that they
enjoy no net improvement in
working caiptal position.

Banking opposition is expected
chiefly from those fearing that this
system for direct lending may be
made an opening wedge for larger
scale Government competition
with private banks in ordinary
lending.

——_~r~++___

Five New Readers of the Tradesman |

The following new subscribers have
been received during the past week:

Credit Assn. of Southwestern Mich-
igan, Kalamazoo.

Olson Bros., Ensley Center.

Harold 11. Tift, Tift’s Corners.

Howard City State Bank, Howard
City.

R. W. Hook, Grand Rapids.

—_>2—__

Do you know that the ready conces-
sion of minor points is a part of the
grace of life?

 

 

y

 

 

’
\
|
|
{

oe

 

WHAT MAIL ORDER HOUSES
DO NOT DO.

The retail catalogue houses do not buy the farmer’s produce.

They do not buy the farmer’s stock and hogs.

They do not help to educate the farmer’s children.

They do not pay any taxes in your community.

They do not help support your schools, churches and charitable insti-
tutions.

They do not encourage the farmer’s boys or young men in small! cities
to engage in business.

They do not help to build your roads or care for your streets.

They do not sell you as good a grade of goods as you can buy in your
own home town.

They do not show you goods before you pay for them.

They do not deliver promptly the goods you buy from them.

They do not advocate the building up of country towns.

They do not oppose the centralization of business in the large cities.

They do not, in return for the farmer consumer's trade, who buy their
clothing, household goods, farm implements, etc., from them, buy the farm-
er’s butter, eggs, cheese, grain or wood. |

They do not buy your grain, butter, cheese and stock from pictures and
pay in advance, the same as you do.

They do not buy anything from the farmer or consumer from a picture.

They do not spend one dollar with the farmer or consumer.

They never spend one dollar with your local merchants.

They do not furnish employment to a single resident of your com-
munity.

They do not extend to you credit the same as does the local merchant,
when you are hard up.

They do not sympathize with you when you have sickness in your
family.
They do not sympathize with you when your wife or children are
taken from you.

They do not care for anything or anybody, except for your money.

They do not care for anything or anybody, except for themselves.

They do not want to see your local merchant prosper in business.

Do you ever see one dollar of their money?

THEN WHAT IN CREATION DO WE WANT THEM FOR?

 

 

 

 

 

 

IF YOUR BUSINESS
INTERRUPTED BY FIRE.

iS

YOUR LOSS !OF ,PROFITS
AND OVERHEAD COST
SHOULD* BE PROTECTED

BY MUTUA‘L

USE and OCCUPANCY
INSURANCE

THROUGH THE

MUTUAL
LANSING

MILL MUTUALS AGENCY

BUILDING
MICHIGAN

DETROIT SAGINAW

GRAND RAPIDS ®@

 

 

Today’s BIG NEWS

 

FLEISCHMANN’S XR YEAST

Quicker-acting . . . more vigorous . . . more effective . . . more
healthful. Contains newly discovered yeast “strain” or variety
and supplies vitamins A, B, D and G.

Quickly corrects constipation and those mal-conditions that may
come from this ailment, such as indigestion, frequent headaches
and rundown condition.

The greatest health advertising campaign in American history is
now featuring the new Fleischmann’s XR Yeast from coast to
coast in newspapers, magazines and by radio.

A great demand is being created. Get in line. Try R
Fleischmann’s XR Yeast. Recommend it. Push it. cy
It’s an item that builds up sales volume. fa

A Product of CODE
STANDARD BRANDS INCORPORATED

 

 

 

 

 

Magazine, Farm Paper, Newspaper

ADVERTISING

   

Compelling, full-color adver-
tisements on the covers of lead-
ing magazines will feature
“Uneeda Bakers” Sky Flake
Wafers in November. Black
and whiteadvertisements on Sky
Flakes will appear in promi-
nent rural and farm magazines.

NATIONAL BISCUIT COMPANY

to help you sell more

And—to make the programcom-
pletely dominating—Sky Flake
advertising will run in more
than three hundred newspapers!

Tie up with this campaign.
You can make it mean the big-
gest Sky Flake sales you've ever
had!

 

 

 

it

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ANOTHER HEINZ LINE
“CLICKS” WITH PUBLIC

You remember the quick success of Heinz Oven-
Baked Beans, Heinz Soups and other of the 57
Varieties.

Again Heinz has scored success. After years of
research the way was found to cook and strain veg-
etables and fruits, retaining a higher vitamin content
than in most home-cooked vegetables!

Heinz advertising spreads the news to mothers and
to physicians. Already many doctors prescribe
Heinz Strained Foods. Alert grocers who display
them say they sell fast, repeat regularly.

Let your customers know you carry this success line
of baby foods. Put in the compact counter display,
and find out how fast it works.

HEINZ STRAINED FOODS

A Group of the 57 Varieties

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