Are, | ES) ES NES , } PERC ee ROGAE S73 TRADESMAN COMPANY, PUBLISHERS ans PLES; SIE CESS ONE Tye GRAND RAPIDS, WEDNESDAY, JANUARY 9. 1935 STHOTUS ( Number 2677 Somebody Somebody Somebody Somebody Somebody Somebody Somebody Somebody SOMEBODY did a golden deed; proved a friend in need; sang a beautiful song; smiled the whole day long; thought “Tis sweet to live’: said “I’m glad to give”, fought a valiant fight; lived to shield the right; Was that “Somebody” you? BUILD A LITTLE FENCE Build a little fence of trust Around to-day; Fill the space with loving work And “therein stay; Look not between the shelt’ring bars Upon to-morrow, Bnt take whatever comes to thee Of joy or sorrow. Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY , INE for each member of YOUR STORE FAMILY Your people are ambitious to make more sales. So are you. See that they—and you—have every opportunity. See to it that each member of your staff gets and reads the TRADESMAN. Every one of them will enjoy and profit by it. So will you. Because they'll be kept abreast of everything that is new in merchandising, selling, advertising and display. And the cost is trifling — $3 a year, for 52 weekly issues. In more and more progressive stores you will find that every man in the place has his own copy of the TRADESMAN. Sometimes the store pays for the individual subscriptions. Sometimes the individual pays. Sometimes it’s 50-50. But at all times everybody is happy. Write us. TRADESMAN COM- PANY, Grand Rapids. IGA <7 PAN A Se # Yo Fifty-second Year GRAND RAPIDS, WEDNESDAY, JANUARY 9, 1935 Number 2677 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself, DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions Capital Can Be Made a Blessing or a Curse How much easier it is for us to offer prayers to God to help others, rather than to go and help them ourselves. If all the prayers asking God for favors and to relieve the applicant from per- forming his or her duty were given attention, the Deity would need to spend His time as a servant, rather than a ruler. There is something wrong with a religion which teaches laziness and a weak understanding of our re- sponsibility. Man is naturally religious, but a religion that promises pearly gates and streets paved with gold in a city of angels, with nothing to do but to enjoy life to the end of eternity, may carry a strong appeal for member- ship, but it does not accord with the reason and judgment with which man is endowed. There are a great many religions, but a religion like this is retroactive and does not bring out the best traits of the individual. Prayers are justified, but we should pray for health, strength and knowledge to do our full duty and meet our own respon- sibilities. We are the children of God, and it is our right and privilege to keep in touch with Him, but not to ask continuous forgiveness of repeated sins and neglect of duties. One of the greatest fundamental truths of the Bible, is one little under- stood. It reminds us that we are our brother’s keeper. This refers to the fatherhood of God and the brother- hood of mankind. This is the mis- sionary spirit. Many forget their ob- ligation to God and permit the spirit of greed to dominate their lives. Thus, in the world of business affairs, we often think only, of ourseslves in our desire for gain. Instead of being our brother’s keeper, we plan to take ad- vantage of him, regardless of how it affects his welfare. This human weak- ness or sin is the greatest stumbling- block of civilization. It is the cause of wars, financial depressions, distress and poverty, and is the cause of our National depression, now in its sixth year. Greed in the individual is bad, but when it is incorporated and cap italized for billions of dollars, it be- comes a monstrous evil. National statistics show that 95 per cent. of the wealth of this Nation was owned by 5 per cent. of its population prior to this depression. Now they would show a greater concentration. Another great fundamental principle of economics, found in the Bible is the doctrine of the Golden Rule. “Do unto others you would have them do unto you.” This is a very plain law to understand. Its supreme impor- tance is in its simplicity. In the mad scramble for gain, the need of buying power is entirely forgotten. Though millions be impoverished and thrown as upon the dole of public charity, greed cares not. It was not the intention of the Creator that a few should live in the heights of luxury and that millions should eat the bread of poverty. This is a world of plenty and no nation was ever favored with greater bounty than ours. We have had no famine or pes- tilence and our troubles are man-made. Greed has destroyed the buying power of the mass of the people. Buying power is the great dynamo that drives the wheels of business in every factory and avenue of human activity. Never in our National history was there so great a demand for the necessities and comforts of life. If the people had money, they would strip the shelves of merchants and the warehouses of man- ufacturers. The underfed would take any surplus found upon the farms. After these five years of depression, there would not be enough supplies to make everyone comfortable. Factories in every line would need to be manned and operated full time. There is no sane reason why. this nation should plunged into a financial it has been for many be periodically depression, as past decades. “Live and let live’ has no appeal to organized greed. It is never satisfied and by crippling ‘business periodically, it profits greatly by enlarging its con- trol of valuable properties and other forms of wealth. Financial depressions are simply raids of organized greed upon the people, who thus far are help- less to defend themselves. President Franklin D. Roosevelt said in his in- augural address, “ithe money changers are destroyers of our civilization.” This is a criminal indictment and the cul- prit should be brought into court and placed on trial. The next thing is, can a court be found that will convict this giant? If not, then there is the court of the people, who have it in their power to act. Well may we ask, what has become of the spirit of justice that was so inbred in the founders of the Mation? What is needed to-day is another Thomas Paine, the author who aroused the fighting spirit of revolu- tionary days, to rebel against the op- pressor. The early fathers did not stop because the foe was powerful and strongly entrenched. Their blood was afire with righteous indigation, so they declared themselves a free nation. The injustice suffered by our fore- fathers had no comparison with that from which the people of this Nation suffer to-day. We are compelled to be taxed for many billions to pay the dole of public charity to millions, who have been robbed of the right to earn Generations yet un- born are to be burdened with this iniquitous tax bondage. Such an in- justice should be damned to the depths of hell. Organized greed not only con- trols 95 per cent. of the National wealth, but controls the avenues of pub licity, such as the press, radio and other means of communcation. Thus it for- tifies itself well from attack. It matters not how good a form of government we have, if we permit greed to bribe our lawmakers, courts and judges. The fault is not in our form of govern- ment, but in the manner in which it is prostituted. Greedy wealth is in the saddle, and with its control of the press and other sources of information, its control of banking and industry, and the supply of money, there is no hope short of a revolution. If the American spirit of justice, honesty and fairplay is dead, there is no hope, but who would accept such a challenge? an honest living. What wonderful heights civilization could attain if organized greed could be destroyed and the gospel of live and let live could take its place. In- stead of grasping greed we could have the spirit of co-operation and helpful- ness. It would work out enormous economies in cost of government by largely eliminating crime and poverty. It would demonstrate that “an ounce of prevention is worth a pound of cure”; that it is better to help the other fel- low (our brother) than it is to impov- erish him. This would help build up his buying power and make him a use- ful citizen. He could own a better home and furnishings and enjoy a higher standard of living. This would keep the wheels of every factory turn- ing and help provide employment for those needing it. Capital is wealth, whether in lands, property or money. It is a necessary part of our civilization and can be made either a blessing or a curse, depending upon the use we make of it. E. B. Stebbins. ———_+->_ Whether one. considers the world round, flat, square or crooked depends on the part he has bumped against. Annual Meeting of Hotel Greeters of Detroit Sounding a spirit of optimism for the future of Charter 29, of the Hotel Greeters of America, Frank R. John- son, proprietor of Johnson’s Rustic Tavern, Houghton Lake, was installed as president, at the Detroit-Leland Ho- tel on Saturday evening, Dec. 29. Other officers elected were as follows: Ist vice-president, L. S. Meeks, Detroiter Hotel; 2nd vice-president, M. V. Beam, Hotel Statler; 3rd vice-president, H. V. Heldenbrand, Waldron Hotel, Pon- tiac; Charter vice-president, Ernest Junker, Scarab Club; secretary-treas- urer, Joseph Denawatz, Detroit-Leland Hotel; Board of Governors, James B. Walker, Heather Hall, and James B. Bedford, Hotel Fort Shelby; sergeant at arms, C. C. Riffenburg, Hollywood Hotel; Convention delegate, Joseph Denawatz. Mr. Johnson has for the past eight years successfullly conduct- ed his popular 1500 acre resort at Pru- denville, and during the summer sea- son has enjoyed capacity business. For twelve years previous to the time he first opened his resort he was vice- president, general sales mangger, and advertising manager of the Grenran Cakes organization. He organized the Farm Crest sales department, where he covered two-thirds of the United States with an intensive sales ma- chine. At present he is secretary of the Detroit Hotel Association; president of the Houghton Lake Chan:ber of Commerce; and Director of the East Michigan Tourist and Resort Associa- tion. Admitting that he did not know as much about Greeter affairs as many of those present, Mr. Johnson stated that he was going to find out what had made the charter a success in pre- vious years and bring it up to its form- er standing. He appointed everyone present a committee of one to spread Greeterism and not to leave it up to the officers along to uphold the organi- zation. The Women’s Auxiliary was complimented by Mr. Johnson for the splendid organization it has maintain- ed and for the help it has been to the Charter in all its activities. The retir- ing president, Ernest Junker, of the Scarab Club, was presented with a charter past president’s button by Nor- man Wright, Belcrest Hotel. Mr. Jun- ker thanked the membership for their co-operation and the support they had given him in making his adminstration a success. The Women’s Auxiliary of Charter 27, at the same time installed the following as their officers: Presi- dent, Camilla Pearce, Prenford Hotel; 1st vice-president, Mrs. S. L. Thomas, Detroit Hotel Association; 2nd vice- president, Elizabeth Goutte, Flint Tav- ern Hotel, Flint; secretary-treasurer, Esther Sullivan, Detroit; sergeant at arms, Katherine Calle, Detroit; chair- (Continued on page 24) Fi 2 e i E : f i p MEN OF MARK Charles E. Wilde, the Well-known Telephone Executive Charles E. Wilde, who has served the Michigan Bell Telpehone Co. fifty years and who retired at the end of last year, was the guest of honor at a dinner in the Peninsular club last Thursday evening. Officers of the company and others who had _ been associated with Mr. Wilde many years attended. The average service repre- sented among those present was 31 years, George M. Welch, of Detroit, presi- dent of the company, presented Mr. Wilde a billfold which contained a card certifying fifty years of service and life membership in the Telephone Pioneers of America. A traveling bag and other gifts were presented Mr. Wilde. A. J. Peckham, division commercial superintendent, Grand Rapids, presided Officials present included Burch For- aker, Detroit, chairman of the board of the Michigan Bell Telephone Co. Mr. Wilde is widely known through- out the state and is credited with hav- ing been an important factor in the de- velopment of the telephone service in the Western part and the Upper Pen- insula of Michigan. He was born in Kalamazoo courty on Christmas day 1869. Mr. Wilde was a boy of 15 when he entered the em- ploy of the company at Petoskey on Nov. 13, 1884. Two years later he be- came manager there and at the age of 19 was psomoted to manage tie Bat- tle Creek office. Later he was trans- ferred to the Alpena exchange. In 1892 he managed the Muskegon and Grand Haven offices and two years later went to Kalamazoo, then one of the largest exchanges in the state. In 1899, Mr. Wilde became super- intendent of the Southern division with headquarters in Kalamazov. Three years later he was transferred to Mar- quette and placed in charge of the Up- per Peninsula division. Here he built toll lines and established exchanges which formed the basis for the present system in the Upper Peninsula. He came to Grand Rapids in 1904 and was made division manager in 1923 and general agent in 1926. He was identified with the acguisition by the Bell Telephone Co. of the Citizens Telephone Co. On completion of his fifty years of service a few weeks ago, Mr. Wilde was presented a lapel button indicative of his half-century of service, by Al- bert J. Peckham, Southern division commercial superintendent. Mar. 19, 1924, the Tradesman pub- lished the following reference to the celebration of Mr Wilde’s fortiech year with the Bell organization: Some of the friends of Charles E. Wilde inveigled him into the Penin- sular Club one night last week and gave him a dinner in commemoration of his rounding out forty consecutive years with the Michigan Bell Tele- phone Co. The affair was a very happy one and the guest of honor was the recipient of many gifts expressive of the esteem of the donors. MICHIGAN TRADESMAN Charley Wilde—he will be Charley to his friends, no matter how long he lives or how exalted he may be in offi- cial position—needs no $10 dinners, solid gold watches or 18 carat dia- monds to convince those who know him that he has lived wisely an+ well. It is no credit to him to call him a gentleman, because he does not know how to be anything else. He has pur- sued the even tenor of his way al! these forty years, making friends wherever he goes and never relincuishing a friend under any circumstances. For many years the manage-rent of the Michigan Bell Telephone Co. was, to some extent, in the hands of crooks and criminals. The compaay is now such singular fidelity and oneness cf purpose. One reason why Mr. Wilde has man- aged to survive the stormy period of his career and still keep sweet and wholesome is because he found relax- ation in the Great Outdoors—the woods, the running brooks, the songs of birds and the open fields. No one enjoys Nature more than he does. Few men indulge their love for the beautiful in Nature more than Charley Wilde. When the sleet and storm of winter preclude his trips to the country, the perusal of good books affords him the mental relaxation which prepares him for the fierce business ordeal of the following day. Few men have done Charles E. Wilde managed by high grade business men who fully realize the shoricominzs of their predecessors and are, apparently, bending every energy to place ‘¢he or- ganization on a high plane. They aim to give satisfactory service to their patrons and generous dividends to their stockholders. During the time the com- pany was dominated by men of small caliber, Charley Wilde stood as a buf- fer between the wreckers at the head of his organization and the people he aimed to serve well and faithfully. He proceeded on the Marshall Field theory that the “customer is always right” and always undertook to satisfy every patron of his company. He did ihis at much personal discomfort much of the time and has grown gray in the serv- ice of the company he has served with more solid reading than Mr. Wilde and fewer still have managed to retain so much of the solid meat of fact and truth. With a record of accomplishment ex- tending back forty years behind him, with an assured position among men who appreciate the sterling character of their associate, with loving friends at every turn of the road, with happy do- mestic relations and the assurance that he is an important factor in the growth and development of the community and the state, Charley Wilde has every reason to regard his past with satisfac- tion and his future with complacency. —_++.___ A topnotcher is simply an individual who works for the institution of which he is a part. January 9, 1935 Lines of Interest to Grand Rapids Council The January meeting of Grand Rap- ids council was called to order Satur- day evening, Jan. 5, at 7:30 by Senior Counselor Ohlman. During the busi- ness meeting two members were added by re-instatement. Others who were slated to take the work were unable to be present. Plans for the annual meet- ing were discussed and Page Tom Fishleigh was appointed chairman of the arrangement committee, with the privilege of selecting his own commit- tee members. He announced that he would make known his selection at an early date. Due to the resignation of Frank Holman as Conductor, Page Paul Schmidt was elevated to that po- sition and Sentinel Tom Fishleigh was promoted to Page. Senior Counselor Ohlman appointed A. J. Feldhaus to act as Sentinel! until the annual elec- tion. A. De Haan was appointed as a member of the team work committee to succeed Frank Holman. The meet- ing was closed at 9:45. The next meet- ing will be held Saturday evening, Feb. 2. “Man overboard!” ““Gentleman,’ if you please, young fellow! That’s my husband!” The Occidental Hotel at Muskegon is undergoing some changes, among which is the installation of a sprinkler system in the older section of the building. With this additional equip- ment the hotel will be one of the most up-to-date hotels in the state. That large lump on little Willie’s head is where Papa helped him with his arithmetic last night. It was rumored around the Council chambers Saturday evening that the Ladies Auxiliary was going to put on a pancake supper in the very near fu- ture. We could not get any particulars, but were assured that we would be let in on the secret at a little later date. W. E. Lypps, who has been sales- man and district manager for P. Loril- lard & Co., in Michigan territory for the past fifteen years, has been as- signed to Illinois territory, with Springfield as his headquarters. This is a much larger district to supervise and is a promotion, We are sorry to lose the Lypps; as they have been active in Council affairs for several years, but we realize our loss is their gain, so our best wishes go with them to their new home and new field of endeavor. We are pretty certain that some of our members chased the big bad wolf a long, long way from their doors be- cause they have begun to hit the trail to the Sunny South. The Atwoods and the Rippergers have gone to Florida to spend the winter. They are both in the food racket, so that looks like one field of endeavor that has kept its head above water. We will be glad to greet them upon their return with the re- mainder of the birds and hope their sun tan is genuine. Albert Ohlman, younger brother oi Senior Counselor Ohlman, and who January 9, 1935 MICHIGAN TRADESMAN 3 resides in Hudsonville, had the mis- fortune to lose his left eye by an acci- dent Saturday. He was helping to erect a small building when he hit a nail a glancing blow that caused it to bound up and strike him point first in the eye. He was removed to a hospital where his eye was removed to guard against any complications which might arise from the injury. Gilbert H. Moore, who represented a large heating concern in Michigan territory for several years, has identi- fied himself with the Grand Rapids Factory Furniture Store, located on Division at Oak street. He cordially invites his friends to pay him a visit when in need of furniture for their homes. Harry Nash has associated himself with the Hong Kong Food Products Co., of Chicago, distributors of high grade Chinese foods. Harry has sold such food in Michigan territory for sev- eral years and has a very large follow- ing of merchants who feature such a line. We wish him success with this new connection. Bob Underground Bungalow Groom is driving a new 1935 car which his company presented to him to use on his territory. We also learned he has a birthday this month, so there may be a hook-up some place between the two events that might explain the new model, Mrs. Paul Schmidt and children have returned from Carrollton, Mo., where they spent the past three months with Mrs. Schmidt’s mother. Paul says it seems powerful good to be able to stick his feet under his own table again. Carl Hay and Voyd Daine, of Peru, Indiana, had a narrow escape from asphyxiation by monoxide gas while sitting in the cab of their truck Thurs- day morning while waiting for the Klingman-Waters furniture building to open. They had arrived about 5 o’clock in the morning with a load of sample kitchen furniture from the Ariel Cabi- net Co., of Peru, for Past Counselor DeGraaf’s space and when Fred arrived at the building about 8 o'clock, the boys were staggering on the walk, try- ing to overcome the damage done by the gas. Hay recovered quickly, but Fred had Daine removed to Burleson’s sanitarium, where he was given treat- ment. The boys left later in the day, after Fred made sure they were in con- dition to continue on their way. Be- tween getting the boys into condition to continue their rip and getting his samples ready to show, Fred had rather an exciting and strenuous forenoon. Counselor DeGraaf reports that sev- eral UCT boys are holding forth in the furniture building this season. Counselors Rietberg, McDonald, Hul- din and Ford are doing business in their various spaces. Nick Loucks has charge of the cigar stand in the build- ing. Otto. F. Jedele, who spent two weeks in a local hospital prior to the opening of the market, is on the job in the Wilhelm space and doing some nice business. Fred says that things look favorable for a nice business this season and that there is an exception- ally fine display of furniture. Counselor George E. Waugh, of the cigar department of Lee & Cady, has filed his final claim for injuries received in an automobile accident several weeks ago. He has improved, so that he has put a new Oldsmobile under his control and started out to beat his excellent sales record of 1934. Notgniklip. ——>+>—___ Too Much Worry About Diets Healthy men and women were ad- vised to-day to “stop counting calories” and “do less worrying about vitamins.” The advice was given by Dr. Wil- liam Muhlberg, Vice President and Medical Director of the Union Central Life Insurance Co., who contends that too much worry about diets is ofen a contributing factor in digestive disor- ders. “To any healthy man or woman, eat- ing should be a pleasure, and the pleas- ure should not be curtailed by trying to follow ridiculous diet fads,” Dr. Muhl- berg asserted. “Instead, they should stop counting calories, do less worry- ing about vitamins, and eat reasonable amounts of those foods that appeal to their appetites.. In fact, a healthy appe- tite is normally the best stimulant for digestion, “Wholesome meats and_ potatoes, coupled with fruits, cereals, milk, eges and vegetables should be satisfactory for any average. normal, healthy per- son. These articles will supply abun- dant calories and vitamins. Any man or woman who can’t maintain health on that sort of a diet should consult a physician—not a food faddist or non- professional dietetic theorist. “The notion that meat, because its color is red, induces high blood pres- sure has been pretty generally explod- ed. Nor is there any difference be- tween white and red meats and fish— they are all meats. Races that depend almost entirely upon meat, such as the Northern Eskimos for example, have been found to suffer less from high blood pressure than some of the more civilized races who work their systems into a frenzy of excitement over freak diets and taboos.” Dr. Muhlberge revealed that heart and circulatory disorders have sup- planted typhoid fever and tuberculosis as leading catises of death among men and women of middle age and ex- pressed the belief that the high tension of modern life and excessive worrying were often responsible to some degree. “Saner living, certainly more normal eating habits, would do much toward reducing the prevalence of the more common heart diseases,” he asserted. “As a matter of fact, protein food is an essential element in our diet and in no food is protein found in more digest- ible or assimilable form than in meats and milk. “There is only one dietetic precau- tion that must be observed—and that is, moderation, Don’t overeat so as to cause overweight.” ——2.e-oe—————_ If you would be a man, speak what you think to-day in words as hard as cannon balls, and to-morrow speak what to-morrow thinks in hard words again, though it contradict everything you said to-day.—R. W. Emerson. ————~+—3->_ The Government can raise enough money only if it raises business con- fidence, THE FLORIDA FREEZE How It Looks To an Observing Mich- igander Previous mention has been made in this column and in the press of the Nation of the almost unprecedented cold spell which visited Florida, even into its tropical section, around Dec. 10. But not even yet can a correct esti- mate be made of the damage done. Particularly is it difficult to compare this very unusual freak of weather with an unseasonable freeze in the North. Not since 1894 have tempera- ture readings been so low for three successive nights and the compara- tive loss is difficult to determine be- cause of the greatly increased agricul- tural and horticultural interests in this forty-year period. There is also the difference in possible recuperation and of second crop plantings—indicative of comparative climatic differences, for instance, of market gardening and fruit growing in the fruit and gardening sections in Florida and in the fruit belt of Michigan. Peas, beans, potatoes and celery, for instance, are planted here to “rush the market,” but a replanting is quite prac- ticable and only comparatively less profitable. And this has developed in many cases. Losses rated at from 50 to 80 per cent. have proven much less, through unexpected recuperation of plantings apparently damaged beyond recovery. Home grown vegetables in the above list appear in the truckers’ markets on the several days of the week upon which they are open, The price scale is up somewhat, but not at all exorbitant. While not sufficiently familiar with citrus fruits to pass an informed opin- ion, I have seen much to concern me had I any considerable investments in the scores of groves which I have ob- served, and these are said to have suf- fered about the least damage of any in the state, because of their favorable location in the highlands. Normally, oranges, grape fruit and tangerines, in which Florida is now largely interest- ed, carry their foliage along with their fruit, from blooming to ripening. In- deed it is not at all unusual to see un- picked fruit of the current crop and blossoms for the next on the trees at the same time and the trees in full foliage. Within the week I have seem more citrus trees divested of their leaves than ever before, while many of them still retain their crop of fruit—with no more “drop” than other seasois, or with perfect foliage still remaining. I have never seen such easily observable in- stances of the effect of “cold air drain- age’”—as we phrase it in Michigan fruit belt—such as I see here on every hand in the grove sections. This is an undu- lating country, very similar in con- tour to that of western Michigan, and even a ten-foot elevation will show a marked difference in the appearance of trees on adjoining rows, or the same row. The state and National authorities took quick action to help the situation, providing credit for seeds to replant the early vegetable crop and rigid in- spection that no damaged fruit be shipped from the state. This is wise. Some fruit, of most excellent appear- ance, presented to us soon after the freeze and not used because we already had a surplus, is now evidencing the damage of the cold spell and that it would not be worth shipping. Inspec- tion to govern transportation of crops, or articles of an undesirable nature, should have become pretty nearly an exact science in this state, from prac- tice in various lines. This goes back quite a number of years and includes the Mediterranean fruit fly, at a cost of upwards of a million dollars and I have yet to hear of anybody ever having seen one within the confines of this state, or any other, except as propa- gated in some experimental laboratory. But the hullabaloo cost the govern- ment and state plenty. Only the ex- pert initiates can tell how near it came to be worth the cost. Any personal peeve which I might have had, however, was reconciled by an instance which I observed. Travel- ing up-state into another inspection district during the fruit fly flurry, a big sport model car about a block long and with a horn, having a honk as loud as the trump of Gabriel, fairly lifted me from my seat as it warned me off the highway, which it filled in passing, with a roar like the Falls of Niagara and quickly vanished in the dim dis- tance. I was too entirely out of breath to express myself in language and my thoughts of the moment were not printable. But I was revenged. Some fifteen miles further along we came to an inspector’s coop, with a red flag warning about a quarter of a mile before reaching the halting place. There we found the sport model and the sporty pair who had flouted us some miles back, fully halted and al- most haltered, on the brink of a deep ditch entirely off the paved way. The car had been so thoroughly dissected that I doubt if a med-fly or even the minutest germ of one could have es- caped. The inspector was so busy in- terrogating the pair about an array of glass containers, through which he seemed to be crystal-gazing, that he waved us and our comparatively small vehicle by, with an emphatic gesture and added an expressive wink when I gave him the high-sign of the oft- inspected meek and lowly. We rolled along that main-traveled road a good many miles that day, but did not see nor hear the sporty model again. There is still a law against transport- ing booze in some sections. Among the differences in North and South practice which I have previously mentioned in this column, the first time some thirty years ago, when I wrote it from Texas, is the manner in which they observe, or celebrate, the Christ- mas season. There is a similarity of spirit and intent, but a marked differ- ence in expression. While duplicating or exceeding the lights of candles and similar displays which are associated with Christmas in the North, there goes with these things in the South the discordant note of fireworks, which, in the North, are used to celebrate the 4th of July and other occasions of a whoopla nature. Among Northern vis- (Continued on page 7) TT ee Use beeen Oke A bs i : € A i: MICHIGAN TRADESMAN January 9, 1935 MOVEMENTS OF MERCHANTS. Rdford—J. L. Ramsey has opened a groce:y and meat market at 18208 Grand River. Westphalia—The Westphalia State Bank has increased its capital stock from $20,000 to $25,000. Ewen—The Ewen Creamery Co. has been capitalized at $15,000, of which $13,100 has been paid in. Howell—The First State & Savings Bank of Howell has decreased its cap- ital stock from $75,000 to $62,250. Detroit—The Union Brewing Co., 3623 E. street has increased its cap- ital stock from $50,000 to $150,000. Hamtramck—The Peoples Wayne County Bank of Hamtramck has changed its name to the Peoples State Bank. Detroit—The Nagel Plastering Co., 1340 Michigan Theatre Bldg., has de- creased its capital stock from $25,000 to $12,500. Detroit—The Dexter Bakery, Inc., 11724 Dexter Blvd., has been incor- porated with a capital stock of $1,000, all paid in. Detroit—The Savoy Bakery, Inc., 8532 Twelfth street, has been incor- porated with a capital stock of $1,000, all paid in. Battle Creek—John R. Binder, 54, junior member of the firm of H. Binder & Sons, meat dealers, was found dead in his room. Kalamazoo—William Dross, aged 42, grocer at 602 Mills street, died at his home, 1203 Third street following a brief illness. Detroit—Felsot & Penn, Inc., 12028 Dexter Bivd., general bakery, has been incorporated with a capital stock ot $2,500, all paid in. Detroit—The New Departure Manu- facturing Co., Dime Bank Bldg., has decreased its capital stock from $3,- 000,000 to $400,000. Detroit—The Schraner Ice Cream Co., 6108 Scotten avenue, has a capital structure of 4,000 shares at $1 each, $1,000 being paid in. Detroit—The Sign of the Mermaid, 1014 East Jefferson avenue, has chang- ed its capitalization from 5,000 shares no par value to $5,000. (Detroit—The Gagnier Fibre Prod- ucts Co., 14401 Woodrow Wilson ave- nue, has increased its capital stock from $50,000 to $300,000. - Detroit — Kleinman’s Distributing Co. of Michigan, 3005 Barlum Tower, has changed its name to the Western Finance Co. of America, Inc. Laingsburg—J. C. Colby has install- ed meat market equipment in his gro- cery store with Reuben Bennett in charge of the new enterprise. Detroit—The Jewett Cleaners & Dyers, 4510 Joy Road, has changed its capitalization from $200 and 2,480 shares no par value to $25,000. Flint—The Flint Sash & Door Co., Inc., Davison Road and Dort Highway, has changed its capital structure from $5,000 to 5,000 shares no par value. Houghton—John Ruelle, Shelden street grocer, has re-opened his meat market in connection with his grocery store, which was discontinued some time ago. Port Huron — The Port Huron Plumbing & Heating Supply Co., Griswold and Fourth streets, has changed its name to the Huron Pipe & Supply Co. Muskegon—Stanfield Piston Rings, Inc., 1147 Third street, has changed its name to Spiral Piston Rings, Inc. and increased its capital stock from 5,000 shares to $60,000. Otsego—John Bush, age 55, pro- prietor of a grocery store at Round Lake, was found dead out of doors near his store, as the result of a heart attack it is believed. Detroit—Martin Bacik Drugs, Inc., 6814 MicGraw street, has been organ- ized to conduct a retail drug business with a capital stock of 3,000 shares at $1 each, $3,000 being paid in. Detroit—Abraham Hoptman, who parel for women, also shoes for men street, has merged the business into a stock company under the style of Hoptman’s Bakery, Inc., capitalized at $1,500, all paid in. Detroit — Weberman Bros., 8424 Twelfth street, have merged their gen- eral bakery business into a stock com- pany under the style of Weberman’s Bakery, Inc. with a capital stock of $1,000, all paid ip. Detroit—Benjamin Zuchter, baker at 916 Westminster avenue, has merged the business into a stock company un- der the style of B. Zuchter, Inc., with a capital stock of $3,000, $1,000 of which has ‘been paid in. Detroit—The Campbell Lamp Shade Co., 439 East Columbia street, manu- facturer, has merged the business into a stock company under the style of the Campbell Lamp & Shade Co., capital stock $1,000, all paid in. Detroit—Harry Buchanan, owner of the Torson Shoe Store at 304 Gratiot avenue, in the downtown section, has taken the name of the Dixie Shoe Store, Buchanan plans to use this name for his store in the future. Detroit—Leon Leibhaber, proprietor of the Linwood Bakery, 13731 Lin- wood avenue, has merged the business into a stock company under the styie of the Linwood Bakery Co. with a capital stock of $1,500, all paid in. Lansing—DeVore & Dent, dealer in auto parts and accessories, 125 North Larch street, has merged the business into a stock company under the style of the DeVore & Dent Co., with a capital stock of $20,000, $10,000 being paid in. ; Ionia—Completing the first year of its operation, during which it manu- factured and sold approximately 6,000,- 000 pounds of meat, officials of the Grand Valley Packing Co. plan to in- crease the plant next spring, Fred Fus- zek, general manager stated. Detroit—The Hack Shoe Co. is ex- panding by taking a new suite in the Stroh building on Jan. 1, occupying an entire half floor. This will give an ex- pansion of one-third in floor space. New space will be devoted to a new shoemaking department, including shoe rebuilding section. The front of the store was partitioned off this week for a new private office for Nathan Hack, president of the company. Cadillac—Waddell Bros. & Co., of Big Rapids, dealer in Pontiac and Buick automobiles there, has purchased the Buick and Chevrolet agency at Cadillac, also the show rooms and gar- age on Mitchell street formerly owned by Vern Green and will continue the business under the management of Clarence Ward. Waddell Bros, are now established in three important north central Michigan communities. Alma—The Alma plant of the Mich- igan Sugar Company closed a very suc- cessful campaign last Friday night, after a run of 71 days, in which time they sliced 113,673 tons of beets. The plant ran ten weeks with a payroll of $9500 per week, with an average of 400 men at work. This plant has been a blessing to this community. They paid out about $360,000 to farmers for beets up to Dec. 1 and on Jan. 15, will pay at the rate of four dollars per ton for all beets delivered after Dec. 1. It will bring about a half million dollars annually into this community. Detroit—The Krohngold Shoe Co. opened a second store in the Detroit area this week with the grand opening on Saturday of a store at 5429 Michigan avenue, located in the heart of the West side shopping center. J. Reider, formerly assistant to the company’s other store in Hamtramck, Northeast- ern suburb, has been appointed man- ager. Incidentally, the store has plenty of competition, with a rapid survey showing five shoe stores alone in half a block. Manager Reider estimates there are thirty shoe stores in the five- block neighborhood shopping center. Flint—Funeral services were held Sunday, at the First Baptist church, under the auspices of Genesee Valley Commandery, for Frederick W. Seigel, 59 years old, president of the A. M. Davison Clothing Co. Mr. Seigel died at his home at 310 Fifth avenue Thurs- day, after an illness of two years. He was a past commander of Genesee Val- ley Commandery No. 15, Knights Tem- plar, and a member of Flint Lodge No. 23, F. & A. M.; Flint Council No. 56, R. & S. M.; Washington Chapter No. 15, R. & A. M.; Bay City Consistory, Elf Khurafeh Shrine, Saginaw, and the Royal Order of Jesters. Detroit—Leon Moes, a newcomer to the shoe business, has taken over the Modern Boot Shop at 14508 Harper avenue from his brother, August Maes, who is retiring from business. While Leon Maes is new to the industry, his wife, Mrs. Clair Maes, is well known to Detroit shoe men as the former op- erator of shoe stores on Mack and Harper avenues, under her former hus- band’s name of Lembrecht, The Mod- ern Boot Shop is located in the East end of town, and is almost without competition for two or three miles. It is across the street from the Chal- mers theater, and is in a neighborhood shopping center. Circulars announcing the change drew in a good local trade. Battle Creek—During the present economic upset volume and wage scales have been increased by the Kellogg Co., world’s largest manufacturer of ready-to-eat cereals, while employ- ment during 1934 was nearly 20 per cent. greater than in 1929. Advertising and sales promotion will be at a high watermark for the company during 1935. “During the lifetime of the Kel- logg Co.,” said W. K. Kellogg, presi- dent and founder, “the United States has passed through a number of highs and lows in the economic cycle. We started our business in the difficult year of 1907. We moved forward with a new product and greater expansion in the trying period of 1921. We faced the present economic upset in 1930 with a major expansion in our advertising and merchandising programs. In our opinion, the results have more than justified our belief that aggressive ac- tion, even during periods of economic upset, is extremely beneficial to this company. Our volume has been main- tained and increased. Our people have been kept busy and our employment during the past year has been nearly 20 per cent. above the high water mark of 1929. Throughout the major part of the past few years our plants have op- erated on a twenty-four-hour a day schedule, with the six-hour day work- ing shift and the higest wage scale ever paid our employes. We face 1935 with even greater confidence born of our experience during the past three years.’ Manufacturing Matters Detroit—Wines & Liquors, Inc., 2757 Union Guardian Bldg., organized to manufacture, brew and distill, also deal in liquors, is capitalized at $50,000 with $1,000 being paid in. Detroit—The Safety Cook Stove Co., 3156 Penobscot Bldg., has been organized to manufacture stoves and burners. It is capitalized at 10,000, at $1 a share, $3,500 being paid in. Detroit—The Supervised Sales Pro- motion Co., 1998 Gratiot avenue, man- ufacturer and dealer in advertising de- vices, art work, etc., with a capital stock of $5,000, $1,000 being paid in. Detroit—The Reed Clayton Co., Inc., 444-5 Book Bldg., manufacturer and wholesale and retail dealer in chem- icals, has been incorporated with a cap- ital stock of $5,000, $2,000 of which has been paid in. Detroit—The Bader Bros. Bag Co., 2516 Perry street, manufacturer’s agent, has merged the business into a stock company under the style of the David Bader Bag Co., capitalized at $10,000, $5,000 being paid in. Detroit—The Jay-Ann Frocks, Inc., 1421 Woodward avenue, has been or- ganized to manufacture and deal in ap- parel for women also shoes for men and women, capitalized at 100 shares at $100 each, $1,000 being paid in. Muskegon Heights—E, L. Nessen has removed his news agency, con- fectionary, etc. business from its former location at 50 East Broadway, to its present location 1230-32 Peck street. New fixtures have been installed in- cluding a modern soda fountain. He has also leased the building formerly occupied by the Desmond Manufactur- ing Co. which he will use for ware- housing liquors. Mr. Nesson is now in his 18th year of business here. —_2+>—___ There’s no situation in life so bad that it can’t be mended. ee January 9, 1935 MICHIGAN TRADESMAN § Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 4.85 and beet sugar at 4.60. Canned Fruits—The reduction in ad- vertised brands of California Bartlett pears is expected to stimulate interest in these, and first hands hold that in spite of the relatively large pack last season stocks on hand are not unduly high. The rest of the fruit line has held up remarkably well, with peaches, apricots and other items showing a_ steady trend. Reports reaching here from Florida say that the frost nipped grape- fruit is beginning to fall from the trees, and so it probably will be possible in the next few days to estimate just how extensive the recent damage was. Near- ly all the larger packers are still out of the market, although a few are offer- ing. The canners who booked a sub- stantial future business have been con- tent to keep on the side lines until some clearer picture of probable costs is possible before making new commit- ments. They have been _ packing against contracts and have been kept very busy. It will soon be possible to estimate costs more closely, however, and prices should be heard soon again. Canned Vegetables—The major veg- etables are holding firm. The high prices being asked on fresh vegetables here and elsewhere, it is believed, will do much to stimulate the consumer de- mand for canned vegetables. Canned Fish—Canned salmon is un- changed. There is no particular activity in it at the spot at the moment, but fancy grades are said to be moving in a good replacement way. Much con- fidence is placed in the scheduled ad- vertising campaign to be begun in the spring, and it is expected that increased consumer demand for salmon, together with certain restrictions on packing which are expected, will be sufficient to provide a firm future basis. Dried Fruits—The dried fruit market begins to show more activity, and job- bers here report an encouraging en- quiry for goods from both the local and the interior trade. Holiday require- ments were covered closely, especially on staple lines and consumer demand probably exceeded expectations in soine cases at least. The outlook is tor a good replacement business, Shippers on the Coast feel that January will mark a turn in the tide. They have been looking for a seasonal increase in demand for shipment, at least, as stocks in distributing centers are low. Spot prices on fruits showed few changes. Some of the larger and me- dium sizes of old crop Santa Clara prunes are a bit lower but raisins con- tinue firm here and apricots have shown no particular change. Blenheim apricots particularly -are showing a lot of strength. Peaches are being well maintained. The arrival of another cargo of dates from the Near East will help the stock situation throughout the country and importers believe that the supply can be handled very ade- quately. There is a marked shortage on figs, both domestic and imported California is now practically out of all Adriatics, and there are few on the spot. Calimyrnas are out of the way entirely. Imported figs are short and firmly held for the regular outlets to which they go. A shortage of figs for grinding for fig paste also is reported in California. Nuts—The shelled nut market is be- ginning to show more activity, as the holidays are over and manufacturers have entered the market again for goods. There were no large commit- ments, so that first hands here look for continued business of the replace- ment type. Prices abroad have been holding well, particularly French wal- nuts. There has been little demand for shipment to this country, except to re- place goods on the spot. Domestic wal- nuts and almonds are moving well, and increasing interest has been shown in shelled Brazils, Olives—Queen olive prices sharply reduced. New crop goods are starting to come in. Stuffed queens and man- zanillas, however, hold steady, no new supplies being due before the latter part of February. Only a filling in demand is noted currently, where the holiday business worked off inventories. Pickles—Again there is nothing new to report on the pickle market. De- mand is limited. Prices are held at the levels quoted for the past few weeks. Rice—The rice market is showing a steady improvement in the new year, with both business and inquiries in- clined to expand. Greater interest is being shown in the short grains, which is helping sentiment in Blue Rose. Prolifics are relatively scarce. The short supply of long grains, of course, makes it possible to move anything of desirable grade in these varieties. South reports conditions very satis- factory. There is little chiseling now, and both rough and clean rices are held more firmly. Vinegar—Cider vinegar on very firm ground. Sweet cider supplies continue to dwindle, and little promises to be left for conversion. —~+++___ Review of the Produce Market Apples—Jonathans, $1.50; No. 1 Spys, $1.50 and $2; Baldwins, $1.50. Artichokes—$1 per doz. Avocados—$2.75 per case from Calif. Bananas---5c per Ib. Brussels’ Sprouts—20c per qt. Butter—Creamery, 33c for cartons, and 32'%4c for extra in tubs and 31%c Cabbage—40c per bu. for white, 50c for red; new, 80 Ib. crate, $2.75. Carrot—Calif., 60c per doz. bunches or $3 per crate of 6 doz. Cauliflower—$1.50 per crate for Calif. Celery—20@40c per dozen bunches; Calif., $4 per crate. . Celery Cabbage—60c per dozen. Cranberries—$4.50 per 25 Ib. box. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: : € HP. from farmer. $2.50 Light Red Kidney from farmer_. 4.25 Dark Red Kidney from farmer__ 5.50 Light Granberry, —. 69-0 4.25 Dark Cranberry 22092220). 3.25 Eggs—Jobbers pay 18c per Ib. for all clean receipts. They sell as follows: Large white, extra fancy---------- 33c Standard fancy select, cartons___-- 29c Medtumy 3283 200 ca oo 28c Candled, Large pullets____-___---- 26c Ghecks ee 24c Storage eggs are heing offered as follows: MX April ei 25c ol 23c Cheeks) 32 22c Garlic—I5c per Ib. Grape I‘ruit—Florida, $3 for all sizes. Grapes—Tokays—$2.50 per box. Green Onions—Chalots, 60c per doz. Green Peas—$4.50 per hamper for California. Green Peppers—60¢ per dozen for Florida. Honey Dew Melons—$2.50 per case. Lemons—The price is as follows: S00 Sunkist $5.25 S00; Sunkigt= @25b 6.00 300 Red Balko 4.50 S00 Red Ball 4.50 Lettuce — In good demand on the following basis: California, 4s and 5s, Crate. |. $3-75 Leaf, hot house.-.... 8c Limes—19c per dezen. Mushrooms—28c per box. Onions—Home grown, 90c for yel- low and $125 for white. Oranges—Fancy Sunkist California Navels are now sold as follows: 126) $3.00 Jo) Se ee 3295 WA 3.50 200 Se 4.00 216 4.00 Zo2 ee 4.50 2050 4.50 $24) 4.50 Red Ball, 50c per box less. Florida oranges in half box sacks are sold as follows: 200; ee $1.75 ZG ee 1.75 ZO) Ee 1.75 288 ee 1.75 Parsley—35c per doz. for hot house. Potatoes—Home grown, 35c per bu.; Idaho, $2.50 per 100 Ib, sack. Poultry—Wilson & Company pay. as follows: Fleavy: Springs (202020 17c Eleavy, Howls) tt 13c Tight Bowls 2000 10c Docks 230s ee, 13c Murkeys 2 eee a 19¢ Geese 2 llc Radishes—Hot house, 35c per dozen bunches. Spinach —90c per bushel for Ken- tucky grown. Squash — 1%c per lb. for Red or Green Hubbard. Sweet Potatoes—$1.40 per bbl, Tomatoes—Hot house, $1.30 for 8 Ib. basket; Florida repacked, $1.25 per 10 Ib. boxes. Veal Calves — Wilson & Company pay as follows: Banc) 2 1l1c Good ie 9c America needs work, not words. Employers, properly encouraged,: can supply the former; politicians, only the latter. ——+¥_>-—-> There is always something wrong with a man, as there is with a motor, when he knocks continually. — 272. .___ A transformation: Leading Roose- velt aides have become more conserv- ative than he is. ee Clock-watchers lose out in time. Federal Trade Commission en Chain Stores The report of the Federal Trade Commission on chain stores, sent to the U. S. Senate last week after six years investigation, hasn’t a whole lot of value in my judgment. My reason for saying that is that it does not include the last year or two at all. In the usual manner of Gov- ernment reports, it spends a whole lot of time in 1934 investigating something that happened in 1931 or 32, and then makes a report in 1935, which takes no account of recent changes that may alter the whole situation. That Governmental habit is partic- ularly important to remember in the matter of chain stores, because the last two years, and especially the last year, have brought very important develop- ments to chain stores, many of them highly ominous. But-even if the report had covered everything up to the present, it doesn’t contain much that is important or new. For instance, here is a summary of the results: 1. Chains usually buy cheaper than individual grocers, largely because of special discounts and allowances, and also because of grabs of brokerage. Only partly are the lower buying prices due to larger buying power. Well everybody knows that. But in the last year or so most of the special discounts and allowances have disap- peared, and the brokerage grabs are also on the way out. The code had a lot to do with that. To-day no chain can honestly buy any cheaper than a co-operative. 2. The chains make an exten- sive use of loss leaders. That too is not news. The code has also changed that, or pretends to by outlawing loss leaders. The fact is that the chains are able to use, and do use, just as many loss leaders as they ever did. 3. Chain stores were found guilty of much more shortweight- ing than individual stores. That’s a good thing to bring out, although it will do no good to report it to the Senate. The remedy is in the hands of the local weights and meas- ures officials, who have’ already—in places where they are not corrupted with politics—made examples of the A. & P. Company and other chains. 4. (Chains pay smaller wages than individual stores. That too is pretty well understood. They have to in order to get by. The code is supposed to take care of that, and does in part. There is still, how- ever, a lot of chiseling. 5. Chains have an advantage over individual grocers because - they can uce the larger newspa- per. That is true, of course, but not as generally true in the last year or two, because to-day hundreds of co-opera- tive buying organizations are adver- tising precisely after the manner of the chains. 6. Chains have another advan- tage because their profitable stores can carry the unprofitable ones. (Continued op page 17) IL. GEG Paar tcliicionneees MUTUAL INSURANCE (Fire and Life) When the Magic Wire Goes ‘Haywire’ You may talk about the magic of Aladdin’s Lamp or any other miracle or myth or fact, but which one of them can measure up to the “magic wire” of today and the invisible ener- gy that pulses over it, bringing light, heat and power at the snap of a switch? This modern miracle, however, re- quires careful handling. When it is misused, the magic wire sometimes goes “haywire” and when it does, fires may be started or people shocked. Electricity, you say is safe. Surely it is. As a matter of fact, it is the saf- est source of energy yet discovered. Then why is it that the National Board of Fire Underwriters reports fire losses amounting to almost $15,000,000 during 1932, from electrical fires? It is be- cause this safest mode of power is carelessly utilized in many instances. Let us consider some of the precau- tions that will make the use of elec- trical energy safer. The very first is the purchase of standard electrical equipment, appliances and wire. By “standard” is meant material that measures up toa specific grade of safe- ty. When you buy electrical equip- ment, you can be sure that it meets safety requirements if it bears the label of Underwriters’ Laboratories. For ex- ample, cord now bears a label indicat- ing that it is approved by the labora- tory of the National Board of Fire Un- derwriters, This label is wrapped around the cord every five feet. The second consideration, and of equal importance, is to have all wiring, whether new or a repair job, done by a recognized electrician and in accord- ance with the National Electrical Code. Actually, less than four per cent. of electrical fire occurs in buildings where standard equipment has been installed in accordance with this Code. In other words, human carelessness causes most of the damage. In using portable cords with appliances they should not be hung on nails or run under rugs or through clothes closet doors and it is well to watch wire of this type in or- der that it may be replaced when it becomes worn. Another simple pre- caution and yet an important one, is: Don’t overload any electrical circuit. If you are using one outlet or circuit for a number of appliances or lamps, ask an electrician whether you are us- ing too many. He will be able to tell you how many attachments can safely be made to each. Here is a bit of carelessness which has caused numerous fires. People neglect to disconnect appliances when they have finished using them or when they leave the room. Unless an auto- matic device for shutting off the cur- rent is built into the appliances they sometimes overheat, and occasionally even these fail to act properly. In considering electrical fires, always remember that the fuse is the safety valve of the circuit. If there is an overload which might develop. heat and cause a fire, the correct size fuse will MICHIGAN TRADESMAN burn out long before the danger point is reached. Don’t tamper with fuses— don’t put pennies or nails back of them, as this is just as bad as tying down the safety valve of a steam boiler! In- stead, ask an electrician what is caus- ing the fuse to burn out. No one knows how many fires have been caused by amateur electricians who attempted to change, extend or re- pair wiring in their buildings. These men usually know a little about elec- tricity which encourages them to at- tempt this work. The trouble is that they do not know the standards of safety that have been set up by electri- cal authorities and their work will not meet these specifications. If you do not feel sure that the wir- ing in any building measures up to a standard of safety, it is recommended that you have a qualified electrician come in and correct the trouble. It is best not to allow electrical cords or devices to be within reach of metal objects that are grounded, such as water or gas piping, steam radiators, hot water or hot air registers. Lamps made of metal should be kept away from grounded objects, especially if they are within reach of children. Do not place electrical appliances of any kind on a gas or coal stove when connected to the circuit. Do not al- low any appliances or devices, switch or heater, to be within reach of the bathtub, Shell sockets of brass in basements should be removed and re- placed by standard porcelain sockets, especially over concrete or earth floors, which may be damp. Electricity wields such an enormous power that it seems the part of wis- dom to take whatever precautions are required in order to assure satisfac- tory and safe employment of this great servant. —_—_—_s~-.___ Would You Extinguish a Match in Gasoline It is a wellknown fact that a flaming match can sometimes be extinguished by plunging it in gasoline—but few of us would try the trick. In most cases, the gasoline fumes above the liquid would explode and obsequies might be said for the match-holder. It is likewise true that, no matter how careless we may be in regard to fire hazards, there is still a good chance we might not sustain a fire. And mil- lions of us willfully run the risk. In- asmuch as there is only one chance in a hundred or so of our property being destroyed, we let hazards continue or increase. When we do that we belong in exactly the same category as one who tries to extinguish a match in gas- oline. The difference is simply one of degree, not of classification. In the last year for which complete statistics are available, chance-taking with fire caused an economic loss of over $400,000,000—and, of vastly great- er importance, a loss of life of around 10,000. Because we were careless with matches, $29,000,000 of property went up in smoke. Because we let stoves, furnaces and boilers deteriorate to a dangerous condition, $18,000,000 was destroyed. Because we misused one of the most valuable of man’s servants, electricity, $15,000,000 was reduced to ashes. And so it goes throughout a long list of hazards. These figures tell only the least of the story, They represent only direct loss. Indirect loss, such as unemploy- ment, loss of business, destruction of taxable property, and so on, amounts to several times as much. Fire waste is a black mark on the record of American civilization. More than eighty per cent. of fires are pre- ventable—they occur because someone is careless or ignorant—because, figur- atively speaking someone tries to put out a match in gasoline. —_>+-—___ Good News—But Don’t Cheer Yet The National Board of Fire Under- writers reports that the total estimated fire loss for the first nine months of this year was $213,405,000. For the same period last year the loss was $245,351,000—almost $32,000,000 more. That decrease, of approximately 15 per cent., in fire waste, is good news. But it doesn’t give us cause to pat our- selves on the back and praise our care, caution and competence. The fact that over two hundred million dollars worth of property went up in smoke in nine months amounts to a national disgrace, Americans are still the most wasteful of all peoples when it comes to fire— and by a wide margin. What caused the destruction of the two hundred million—and, in addition many hundreds of irreplaceable lives? The answer is easy. People took chances with old or damaged heating plants. They allowed rubbish to ac- cumulate. They stored inflammable liquids in open containers, or near a source of flame. They allowed electric wiring to go unattended—or “repaired” it themselves. They tossed cigarettes and matches away blindly, letting them fall where they might. They allowed dry grass to grow jungle-like on prop- erty. And they did a thousand and one similar things that are close to the heart of the fire demon. If the present trend continues, total fire loss for the year will be in the neighborhood of $285,000,000. Almost every dollar of that waste can be laid to someone’s carelessness or ignorance —the unpreventable fire is a very rare article indeed. Are you going to do your small part to make 1935 show a better record? —~++>___ Congress should not tamper with our Reserve Bank system. January 9, 1925 When the Fire Engines Go By Most of us have never outgrown a thrill of excitement at seeing the fire engines roar by. The hurtling red ap- paratus, the scream of the siren, the sight of the gleaming equipment is the stuff that makes for vivid drama. We might enjoy the spectacle less, however, if we stopped to realize that we are paying the bill for that engine and for the fire that it is going to. The cost of maintaining and operating fire departments is an essential and major item in every municipal budget—and the more prevalent fires are, the more the department costs. And here’s a fact that may come as a surprise to the bulk of citizens—we all must chip in to pay for the property which is destroyed or damaged when fire sweeps through it. We pay our share in a number of ways. One of the ways is through higher insurance costs—the rate in any community, over a period of time, is based upon the amount of fire loss. If the fire happens to affect a fac- tory, men are thrown out of work, in- vestments are lost or impaired, and the entire community feels the adverse effect of lost purchasing power and de- stroyed opportunity. Again, in the case of any fire of substantial size, tax- able property is eliminated from the tax rolls, and the revenue lost to the community must be made up by higher taxes on all other property. Fire prevention is both a duty and an obligation which every citizen owes his neighbor and his community, It is in the interest of everyone—it means ac- tual cash savings to us all. It is fun to watch the fire engines go by—but it isn’t so much fun to pay the bill. ———_+ + Florida Freeze Did Some Good The old story “it’s an ill wind that blows nobody good” was renewed in the freezing weather that came to Flor- ida three weeks ago. J. R. Watson, en- tomologist of the State agricultural ex- periment station, said the cold weather had killed large numbers of insects that prey on crops. Destruction probably was heaviest among the aphids, rust- mites and scales infesting citrus groves. Watson added, however, that enough of the insects survived the cold weath- er to serve as seed for renewed infesta- tions within a short time. —_~+~+.____ Many mingle doubt with their hope- fulness. Fremont, MUTUAL DOMTINSURE _. for FIRE or WIND UNTIL YOU HAVE CONSULTED US e SOUND PROTECTION AT A SAVING e MICHIGAN BANKERS & MERCHANTS MUTUAL FIRE INSURANCE CO. Michigan Wm. N. Senf, Sec’y SERVICE AND EFFICIENCY January 9, 1935 MICHIGAN TRADESMAN 7 SUCCESSFUL SALESMEN A. W. Peck, Forty-Nine Years With H. & P. Drug Co. Bert Peck was born in Sweetsboro, Portage county, Ohio, Sept. 16, 1861. His father was of Welch descent. His mother was descended from the Scotch. In 1865 the family removed to Allegan, where Bert attended the public school When he was thirteen years old he entered the employ of Van Ostrand & Stanley, local druggists. He learned the rudiments of the business so rap- idly that he was soon promoted to do the buying. When he was about fifteen years old his father failed in business and he found it necessary to find an opening that would pay him better than a clerkship. He had no money, but the late Henry B. Fairchild, who was then on the road for Shepard & Hazeltine, offered to grubstake him with a drug stock at Walton Junction, which was then in need of a drug store. He availed himself of this offer and opened for business at Walton in the fall of 1876. Ten years later he was offered a position as traveling sales- man for the Hazeltine & Perkins Drug Co., taking the territory covered many years by the late James A. Crookston, who. was then in his last fatal illness. His territory included everything North of Muskegon and Saginaw and the larger towns in the Upper Penin- sula, including St. Ignace, the Soo, Newberry and Marquette. Eighteen months later Mark Brown, of Saginaw, took Northeastern Michigan and the Upper Peninsula. since which time his territory has included all the available towns of Northwestern Michigan. His headquarters were at Walton, for eigh- teen months, then five years in Petos- key, then one winter in Grand Rapids and for the last forty-two years in Traverse City where he resides in his own home at 119 East Eighth street. Mr. Peck was married Aug. 14, 1885, to Miss Carrie E. Tyler, of Walton. Two boys joined the family circle, both pf whom died in infancy. Mrs, Peck was in poor health for twenty-two years, but has been robust ever since. Mr. Peck is not a member of any church, but is affiliated with the Dis- ciple church at Traverse City. He is a member of the F. & A. M. of Traverse City and the Consistory and Shrine of Grand Rapids. He has no other fra- ternal relations. Mr. Peck owns up to two hobbies— trout fishing and partridge shooting. Mr. Peck attributes his success to hard work, to which the writer can add good fellowship, thorough knowledge of his business and diplomacy of a high order. Two years ago Mr. Peck decided that his long service entitled him to a three: months vacation each year, which should be from Jan. 1 to April 1, ow- ing to the amount of icy roadway he has to travel in calling on his trade. His customers are called on regularly in that interim by Noah Linton, of Stevenson & Linton, retail druggists at Mackinaw City. Two years ago he and Mrs. Peck spent their vacation in California. This winter they propose to drive to Florida, returning North via Richmond and the battle fields and confederate prisons of Virginia, Gettys- burg and Washington. They expect to spend two weeks in the last named city. Not a single druggist Mr, Peck called on forty-nine years ago is now actively engaged in business. Mr. Peck certainly comes from a long lived race. His father was nearly 86 years old when he passed away. His father’s mother would have been 100 years old if she had lived a few weeks longer. A _ brother in Los Angeles will be 90 years old August 29. A brother in South Bend died four years ago at the age of 82. A brother at Charleston, N.C., will be 79 years igan to advocate the usc of cement con- struction in road building and his in- fluence has been felt in behalf of bet- ter hotel accommodations, better living conditions in the home and_ higher standards of thinking and acting in all branches of human endeavor. He is a strong advocate of civic betterment in every ramification of life and has gone out of his way many times to help worthy young men who are making a heroic struggle to achieve their highest ambitions in the world of business. His visits to his customers are made with great regularity and he never makes a promise unless he has a reasonable be- lief that he will be able to carry it into Mr. A. W. Peck old Feb, 11. He himself will be 74 if he lives until Sept. 16. He believes that no other traveling salesman in Michigan can show a record of forty- nine consecutive years with one house. With the exception of a slight impair- ment in the hearing qualities of one ear, Mr. Peck is apparently as good as new and is evidently destined to be able to pursue an active career for many years to come. Mr. Peck is a man of strong likes and dislikes, but he makes it an iron- clad rule of life never to make an enemy if it is possible to avoid it. He is a good judge of men and his judg- ment as to credits is usually such as to be absolutely dependable. He was one of the first men in Northern Mich- Mrs, Peck execution. He is a man of strong poise and seldom permits anything to take him off his feet or disturb his equi- librium. —_—__+-~» —___. THE FLORIDA FREEZE (Continued from page 3) itors it is so generally regarded as a nuisance and almost a sacrilege, that many stay North until this exuberant period has passed. Two years ago I was on the streets of a Southern city early in the evening before Christmas, when a vicious torpedo or small bomb thrown from a passing car, painfully wounded the hand of a man with whom I was walking. Acording to what I read in the Flor- ida newspapers a determined effort is being made to drive the gangsters, the gamblers, the racketeers, the criminal class generally —admittedly infesting the cities of the state—‘back North,” from where, it is charged, they came and more definitely belong. A big shot gangster, who it is claimed once bluffed Al Capone off his own pre- serves in Miami, has just gone the way that so many of his ilk have gone dur- ing the past few months—and toward which others are believed to be travel- ing. This move seems to have more largely attracted the favorable atten- tion of the public in general than here- tofore, so it has not only the advantage of general safety, but also good politics, From all reports the gentry have heard and are heeding the orders: One of the effects is said to be that the gangs are scattering out in small groups through the country and the smaller towns, but with unsatisfactory harvests. For the most part the high- ways of Florida do not offer juicy pick- ings for highwaymen of any sort. Even the juice of an orange might prove costly to acquire. Every grove is “Posted” with sufficient signs to give due and timely warning and_ public opinion is so definitely against tres- passing, that it is a dangerous under- taking in sections where gun toting is more or less a general practice. Towns to which a visit might be financially profitable, with extraordinary good luck, present the difficulties of being generally well policed by officers who have been familiar with the use of guns from infancy and inhabited by a citi- zenry not easily frightened. An instance was related to me just this week. Two men, whose appear- ance gave them no recommendation with those who saw them, first arrived on the streets of a nearby town last Sunday. Their mannerisms excited the curiosity of observant citizens, even though newcomers are an every day occurrence and a profitable factor in the city. They were ‘spotted’ by offi- cers and their movements observed, particularly while they were about the city square, where the banks and most of the business concerns are located. Nothing developed during the day to warrant the suspicion aroused, but shortly after dark a worthy citizen walking along a back street, was ac- costed by two men with guns and who tried the usual stick-up game. Either this native-born was so coolly efficient as to meet the challenge with the right sort of daring, or so desperately scared that his fear communicated itself to the gangsters, the result was the same and sufficient. According to a couple of women, who were unobserved observ- ers of the incident, the intended victim hit one of the footpads across the face with his big, broad-brimmed hat, kicked the other in che shins as he charged between them a_ shrill yell, which brought people from nearby houses. It is agreed that the strangers quickly disappeared over a high fence into a lumber yard and out onto a pavement, where the quickly assembled blood-hounds of the police department lost the trail and the gangsters disap- peared into the night-time fog—good riddance to bad rubbish. Harry M. Royal. with — anor a Rete yn GG et Ret RN PATRIOTISM NOT POLITICS The first decision of the United States Supreme Court on the NRA measures which are awaiting action by that tribunal plainly indicates that the NRA and probably all other sister measures of the New Deal will be swept into obscurity on the ground that they are illegal and unconstitu- tional. The fact that the Supreme Court stands 8 to 1 on this subject in- dicates that it is being considered in the light of patriotism instead of poli- tics. STORE INVENTORIES LIGHT Encouraged by indications that the public is in a better buying mood, and with the outlook for increased orders strengthened by the smaller inventories most stores are carrying, retail buyers from all sections of the country will arrive in the local wholesale markets during the next few weeks in the larg- est numbers since 1929, according to expectations in well-posted quarters. While trade last week in most sec- tions of the country was not particular- ly satisfactory, this was held a tem- porary situation, reflecting the usual post-holiday reaction, combined in some instances with weather which was unfavorable to promotions of sea- sonal merchandise. For the four months’ period, ending with April 30 and including the Easter peak, most retailers are reasonobly op- timistic. The buying budgets now be- ing developed are based on a sales ex- pectancy either equal to or ranging up to an increase of 10 per cent. over last year. Although retailers sense a greater willingness of consumers to spend, the consensus of those commenting last week was that business will not be any easier to obtain than last year, that to develop the necessary volume will de- mand the utmost in merchandising and advertising skill, and that competition, if anything, will be keener than in 1934. The bright spot in the immediate buying outlook is that store inventories are lower, Estimates yesterday, for ex- ample, put department store invento- ries at 5 to 10 per cent. under a year ago in dollar volume and from 10 to 15 per cent. in unit items of merchan- dise. Practically all department stores will complete their inventory-taking by the end of this month, which concludes the department-store fiscal year. Chains, mail-order houses and inde- mail-order houses and _ independent merchants are also estimated to be carrying smaller stocks than a year ago, a chief factor in this general re- duction being the outlook for price steadiness, which has eliminated the need for heavy advance stocks. Thus, the next few weeks are ex- pected to see active replenishment of stocks of staple merchandise for im- mediate selling and through the end of April. It is not in staple merchandise, how- ever, that retailers expect the best gains of the Spring season to be shown. All indications are, it was emphasized, that the coming season will show in- creased consumer interest in style mer- chandise and better-grade goods gen- erally. This, in fact, is the keystone MICHIGAN of the retail-buying budgets. In some expert buying quarters the belief is held that interest in style merchandise will be the greatest since 1929. In response to this belief, manufac- turers have prepared Spring lines of appare! that probably excell the lines of any of the last five years for their style appeal. This week will see the completion and showing of numerous representative dress lines. While buying budgets will compare favorably with those for last Spring in most instances, the point was made that retailers will endeavor to keep their open-to-buy position liquid. In other words, buyers under the direc- tion of merchandise managers will not find themselves reaching the limit of their appropriations unexpectedly, but will aim to be in position to take ad- vantage of style and price develop- ments and insure a flow of new mer- chandise steadily throughout the sea- son. Aside from merchandising and turn- over of buvers are showing strong interest in the possibility of NRA revision affecting buying pro- cedure for at least a portion of the Spring season. narticularly with re- spect to price-fixing elimination and discount revision. The eyes of retail- ers are centered on the NRA price- fixing hearing to be held in Washing- ton this week and a delegation of out- standing merchants will present their views. Most retailers would like to see the end of NRA price-fixing, on the ground that fixed prices have reacted to the detriment of the consumer and are an uneconomic factor in distribution. Most retailers also would welcome changes in manufacturers’ codes, par- ticularly with respect to discount changes, elimination of quantity re- bates on large purchases and. restric- tions upon group showings. All indi- cations, however, are that manufac- turers will put up a strong fight to re- tain these code provisions as vital to the stability and well-being of their re- spective industries. stocks, Although statistics showing increas- ed exports and imports give graphic evidence of the recovery which oc- curred in the country’s foreign com- merce last year, the picture remains incomplete unless consideration is given to the problems which bulked large with exporters and importers last January but have since been entirely eliminated or reduced considerably in importance. Importers, who a year ago were cer- tain that no substantial gains in busi- ness were possible for them because of unsettled currency conditions here, the threat of embargoes and other im- port restrictions authorized under Sec- tion 3 (e) of NIRA, are now optimistic about selling an increased volume of goods this year. The closing months of 1934 saw many previously dormant lines regain lost ground. While they still face handicaps, the situation has become much better than they had hoped. Exporters likewise have been agree- ably surprised by the solution of many of their worries. Ist year sales to TRADESMAN many markets were at a minimum be- cause of exchange difficulties. Since then exchange relations in practically all South American countries have been liberalized. Money on current business is coming through from abroad with fair regularity, and funds frozen for two or three years are gradually being released, The spread of nationalistic feeling has halted and in all but a few quar- ters the trend is now reversed. Ex- porters also have awakened to the fact that the Ottawa agreement, which was expected to cut sharply into American shipment to British dominations, has had little effect. The chief worry to exporters at present is the recent growth of Japan- ese competition. This threat to Amer- ican sales abroad, it is hoped, will be met by concessions to be won by the United States products in reciprocal trade agreements with other nations. MESSAGE REASSURING The opening of Congress and the President’s address were the highlights of an otherwise dull week, so far as in- dustry and trade were concerned. The Chief Executive’s speech, general in content, contained some reassuring features for busines men, while at the same time it left for his budget mes- sage the most important question of government expenditures, a subiect of vital interest to the business world. Capital-goods industries found some reason for optimism in his reference to a large public-works program, pro- vided it can be carried through suc- cessfully. Congress is expected to keep industry on the qui-vive with some of its pro- posals, but the business of worrying about radical legislation has been somewhat overdone in the past, and it is doubtful if many laws of this char- acter will get by the administration watchdogs. In any event, there appears to be more of a disposition among busines men to go ahead aggressively with the work of manufacturing and selling goods than at any other time since the New Deal sprang into exis- tence. Under such circumstances, the smoke screen of worry about Congres- sional action will dissipate rapidly. Important developments in industry were few. The automobile show opened a few nights ago, hard on reports that the industry’s production had increased 45 per cent. in 1934, certainly an, opti- mistic augury. Commodity prices straggled aimlessly in both directions during the week, lacking tangible in- fluences to guide them. The weekly busines index fell back fractionally in the final week of the year, mainly because numerous mill closings lopped off a substantial vol- ume of cloth output. Electric power, automobile and lumber figures, how- ever, all moved higher, while the steel and carloadings losses were negligible. LOWER PRICES TO PREVAIL Maintaining or increasing gross mar- gin of profit promises to be a major problem for retailers this year, just as it was during the year just closed. Well-posted retail authorities believe that when the figures are analyzed, average gross margin of department January 9, 1935 stores in 1934 slipped down to around 35 per cent. against 36.6 per cent. in the preceding year. . Playing important parts in this re- duction were greater markdowns and smaller cash discounts, the latter due to the changed discount provisions in manufacturers’ codes. The increase in markdowns contrasts with higher markups in 1933, when merchandise prices were rising and retail invento- ries were appreciating in value. Price steadiness was the rule in merchandise lines during most of last year. The expectation for the first half of this year, at any rate, is that steady to slightly lower prices will again pre- vail. Revision of manufacturers’ codes may bring back former discount scales, but this is open to doubt at present. It thus appears that both factors will again be operative this year. The ex- tent of markdowns, of course, cannot be foreseen, While an increase in markups has been suggested as a pana- cea, few retail authorities believe this feasible in the face of competition. Consequently, it seems that dollar gross margin, instead of enlarged gross margin per transaction, is the way to better retail profits. A swing on the part of customers to better grade mer- chandise would increase total dollar gross, while an increase in number of unit would supply this gain in another way. Both of these developments, it is believed, bid fair to materialize this year. transactions PRICE SPURT UNLIKELY While prices, after their movements last year, are again headed upward, industry in general believes that there need be little fear of any sharp surge, which might develop con- sumer resentment or check the flow of business. Despite the lessons of the depression, it was only during 1934 that business in general appeared to understand the necessity for holding quotations down. Last Spring the men’s clothing in- dustry, for example, found that its re- tal price levels, regardless of how much they were warranted by actual costs, were not in line with the public’s ideas. The result was a continual barrage of special sales to move goods. The wor- sted field encountered the same diffi- culty when it opened its Spring quo- tations a few months ago and was forced to cut quotations drastically in order to bring in business. High wool prices compelled a sharp increase in wool blanket levels, with the result that volume last year was reduced sub- stantially, and when 1935 lines are ready lists will be probably as much as 15 to 20 per cent. under the 1934 basis. Profiting by these experiences busi- ness in general may be expected to keep price increases to a minimum dur- ing this year. It is one reason why they are so afraid of inflation, the thir- ty-hour week or other arbitrary moves which will again throw the price level out of line, with disastrous effects, such as the reaction following the sky rocketing of prices in the Summer of 1933. erratic eee eee A man who wants a five-hour day doesn’t want to reach the top. January 9, 1935 MICHIGAN TRADESMAN 9 OUT AROUND —— Things Seen and Heard on a Week End Trip Not many years ago a young man wag given a position in a Michigan mercantile establishment where “social influence” got him the position. The general manager, wise to that type, was the one man who had discouraged his coming. When the man arrived at the office, his father came with him. The general manager took the two men, father and son, into his private office. He then sat down to question the fresh recruit. The father watched eagerly for the replies, hoping the boy had the basic principles to give intelligent an- swers. The questions were hard ones. Not many men could have answered them, They were complicated. Not one did he answer as it is cov- ered in business form; but when. he had replied to each and every question to the best of his ability, the general man- ager reached over, took his hand and said: “You have been thinking of a job like this. You have practical ideas. I want you.” To-day that young man, not so many years older, has the presidency of one of our largest wholesale concerns in the United States. Some men say “He got the job through the influence of powerful friends.” He did. But the powerful friends knew just what they were backing when they sent him out. — One reason why the merchant I have in mind had the master hold was due to his faith in young humanity. He was so eager to see boys arrive at a place in life where wholesome occupa- tion would save them from idle dissi- Time and time again he had found very lyoung men sitting idle around the station, Sometimes, as I have heard him tell it, he would say: “There I saw a boy, his eyes fixed vacantly on space, just sitting there and breathing and breathing and breathing.” pation. He wanted those boys with vacant stares when he found them ready with the light of hope in their eyes and a willingness to do—just something. He knew so well how many, many thou- sands of boys there are who sit in little towns and—breathe and breathe and breathe. Why? Because there is no occupation. They see nothing to in- spire them to work, so they grow dull and listless and many still remain that way. It occurs so often in towns which are mail-order minded that we some- times wonder if, in time, this army of boys, without a chance, will look back and hate the ones who permitted the warfare against them. Someone will say: “There was John So and So who left a little town and to-day he is presi- dent of a large New York bank.” But where one John goes up and up and above the rest, there are thousands who fail. It is said that no town is alive that is passed up by the traveling salesman. So young people leave sluggish towns and only’ the Lord knows where they go. If they remain in the town that has received its death blow in business, from the chain store and mail-order system, ambition is replaced by lazi- ness, shiftiessness and general disin- clination to exert any energy or effort which would tend toward progressive- ness, The really ambitious people, young men and women who wish to accom- plish something in life, leave the slug- gish town and take up their abode where energy and effort are rewarded by advancecment. Frequently, this success is bought at the expense of the nerves and the very souls of the young. This condition being the result of congested centers of population. These indeed, some of the charges to be brought against the prob- lematic profits found in the catalogue of the mail-order houses and they are not financial but well. Were it possible to gather ail the facts in regard to any small town which suffers from the catalogue trad- ing abuses, the loss of dollars and cents could be largely estimated; but the loss could never be are, losses, moral losses as and moral measured or calculated. social This was why the man with the mas- ter hand meant to keep the boys at home. Since the crusade he success- fully conducted against mail-order houses, there were some merchants who went so far as to withhold credit and favors from ail mail-order patrons. They did not do it offensively; but they stated their reasons and, likely, a barbed wire thrust was felt, and while it took a good bit of grit to do this— for it meant a’ loss—yet they always gained the patron. In this case com- petition was helpful. Someone has rightfully said “that the only thing in this world that a man needs in a hurry, if he must buy it, is a sandwich.” This wouldn't go well with Wall street, the brokers or anxious real estate men; but the idea is this, that practically every commod- ity purchased by man can be selected carefully and there really is no great rush. You even get three days to order your coffin. You don’t have to worry because your local dealer does not have the plow you want or the automobile or the machine oil can. He can get them as quickly, if not more so, than you can do it yourself. You have him standing between you and the purchase. He is, in slang phrase, the willing goat. It is all as simple as the first rudiments of arithmetic; but that queer old pride that thrives best in the brain of the pride-vain man or woman is eternally on the lookout for something new or different and is perfectly willing to take chances of getting it, just to be different. Many have paid the exorbi- tant prices. A good, clean, paying peach orchard in Michigan would look like the Garden of Eden beside the white-fire burned orange grove in Flor- ida, that was exchanged—plus a few thousand—by the owner of the peach orchard who liked the looks of the sun- set on the catalogue. Too many people get sunstruck by looking at catalogues. A man who talked on the subject of railways over the radio recently repeat- ed the time worn falsehood that Geo. M. Pullman inventor of the Pullman car, which is very natural in view of the fact that all the literature put out by the Pullman Co. insists that was the such is the case. I happen to know that A. B. Pullman was the real inventor of the Puliman car. My information comes from tie late John Mowatt, an expert chanic, who built the first sleeping car for A. B, Pullman. Geo. M. Pullman did not come into the game until three OYE= years later, when A. B. engaged Gece. M. to exploit the car in a business way. The four Pullman brothers came to Grand Rapids from Palmyra, N_ Y., about 1865. They brought with them tools and machinery used by their late father in the construction of tue Frie canal and New York Central Railroad. They raised many buildings wh‘le here and went to Chicago just before the great fire of 1871. They were: Geo. M. Pullman, A. B..Pullman, a Univer- salist preacher and a fourth who in- capacitated himself for business by too great indulgence in drink. They un- dertook to make furniture here also, but were unsuccessful in that. I have a picture of the home in which tney lived—all four lived together—atid have published dozens of columns about them and their activities in the Mich- igan Tradesman, I do not know why the (Geo. M.) Pullman family stole the credit for in- venting the Pullman car, but they did. T have letters from Robert T. Lincoln, who married a daughter of Geo. M., to that effect. Mr. Lincoln was President of the company for many years after Geo. M. died. Beulah, Jan. 2—How are you this nice winter day? Well, I want to wish you a Happy New Year and to con- gratulate you on having published the Tradesman for over fifty years. I, too, hope the Lord will keep. you on the job many more years. I notice a Business Man’s Ideal by Mr. Forgan. I would go him one bet- ter. Any good man’s ideal. A man who through fortitude has overcome diffi- culties and built a business of large capacity and fathered a family of God fearing citizens has made good. Frank Orcutt. —-—_—_- The Flint Clothers, one of the finest men’s stores in Flint, opened a very novel and exceptional sale on Dec. 28. This event was called “A Great Traffic Sale.” Traffic phrases were used in the advertising copy and on cards and banners throughout the store and win- dows (a large traffic light was used on the main floor). The signals were of red, amber and green and flashed the words, stop, look and buy. The traffic idea was also carried out in the win- dows with traffic signs. Stop, look and buy signs were also displayed on the ledges on the main floor. Traffic phrases were used in all advertising copy “Suits ordered to move on,’ « “Overcoats ordered to go.” The traf- fic ticket says “Come Early.” This traffic sale something new and met with big response. The idea was originated and worked out by Glenn W. Pope of Grand Rapids. Mr. Pope was in the clothing business in Grand was Rapids for many years and is now fol- lowing the advertising and sales pro- motion business, W. W. Bailey, the long-time drug- gist of Boyne City, writes me as fol- lows: “Enclosed please find my check for $3 for the Tradesman. I could get along without the Trades- man, but I will not. I suppose I could get along without eating, but I will be darned if I starve to death if I did and so why starve my business for need of a trade paper as valuable as the Tradesman, when I can get it for only $3 a year. I know suppose I will, I would several fellows in business who have been stung because they were too pe- nurious to spend a few cents per month to keep on the safe path, so they took a dangerous detour piloted by some crook whom they might have avoided if they had been a reader of the Trades- man. Some folks are mean enough to say, ‘I look as if I did not know very much,’ and, by heck, I don’t need to when I have as good a pilot as E. A. Stowe to steer me through the rocky channels of business in his good ship, the Michigan Tradesman. May it never be wrecked by the storms of adversity nor stranded on the rocks of depres- sion.” In the absence of abrupt changes in general price levels, only minor fluctu- ations in retail store realized gross mar- gins per sales dollar may be looked for. The merchandising methods of com- managed tend to hold mark-ups on the average within very narrow limits. In most instances, petently organizations margins are currently at levels that may be called “normal.” Inventories are being held in close adjustment with sales and pricing is competitive. This position contrasts with twelve months ago and with the early months of 1934, when margins were widened by sharp price advances in the final months of 1933 chandise. and by some speculation in mer- On the basis of present prospects, therefore, 1935 gross profit margins should closely approximate those of 1934 after the first quarter. Because of the seasonally small sales volume of the first three months, however, the rel- ative declines in this period should be minimized in full year results. Few expenses in retail store opera- tion fluctuate directly with volume out- Changes up to 15 per cent. or more in both physical and dollar volume of business done may affect only a few minor cost items unless rent and the compensation of some employes is computed in a per- centage of sales basis. While the prac- tise of writing leases and of paying key men partially in relation to the gross — put or dollar results. (Continued on page 23) 0 FINANCIAL Looking Forward to the Year to Come Reasons in plenty warrant the Amer- ican people in entering the New Year cheerfully. It is needless to recount them or dilate upon them. The mate- rial basis for a lift of spirit is set forth in endless detail to-day. Competent surveys of the business outlook will be found in reviews of the past year and forecasts for the future. But what can- not be written into the statisics, or measured by the recognized standards of recovery, is something very different but most significant. It is the new stamina shown on every hand, and the heightened morale of the people who have been going through grievous ex- periences. For the first time in five years the majority of the American people “incline to hope rather than fear.” Why they do, they could scarce- ly tell. They have a reason for the faith that is in them, even if they can- not explain and justify it in words. That does not matter. The thing as it stands is more important than any theory of it. “I feel a great deal bet- ter,’ said a prominent business man recently, “though I do not know why I do.” But he did know that such an improved general sentiment is a thing for the coolest observer to reckon with, even if he cannot reduce it to an exact formula or find a place for it in one of his tables or graphs. Starting with this fact of greater and tempered hopefulness, we may put a cheerful courage on to-day, first of all, because we are coming through the depression with so much that is valu- able in our past still intact. “Ring out the old,” it is customary to say at the New Year, but it is a safe guess at present that millions of our citizens would be glad to have many old things rung back again. Old books, old wine, old friends still hold their place on the mental scale. It is not a question of old vulgarities—the foolish worship of wealth and money-getting as such— but the old refinements, the old stand- ards of private and civic virtues, the old ways of belief in democracy and in the institutions which it has devised to maintain and express itself. It is not a gracious thing to point to the misfortunes of other peoples, but the comparison tends to strengthen confidence in hoping that the future will copy fair our past. Two countries in especial leap to mind where a lot of old things have been rung out with consequences that are visible to all. Soviet Russia has boasted of having found the perfect new way.of life, but it turns out to be merely ancient tyran- ny written large, the individual choked in his development, the rule of force everywhere set up and never tempered by mercy, with forms of justice that are a mere mask for murder and with horrible deeds done in secret. The old saying about the Tsardom was that it was a form of government made toler- able by occasional assassinations. The new regime orders frequent assassina- tions, but makes itself thereby only the more intolerable. In Germany what has happened is fully as depressing to the free spirit of man. All liberty is stricken down. There is no freedom of MICHIGAN speech or of the press. The Hitler tyranny is all the more hateful for working in the dark and in secrecy. No German knows when the blow may fall upon him, or what the reason for it may be. The victims deserve more pity than blame—except as they are blameworthy for having permitted po- litical forces to gain power without stronger resistance—and there is no good ground for haughtily asserting our individual superiority to them. But the fact that our country has escaped, and certainly will escape, offering such a spectacle to the world is inevitably a ground of satisfaction for all Amer- icans at this time. It is, of course, undesirable to en- courage, on any occasion, the cherish- ing of false hopes. This is charged with being highly unreasonable. But let it not be forgotten that the ex- tremes of pessimism in which so many Americans have been sunk for years past were also unreasonable. The psy- chological state of the public mind year after year was wrong; perhaps the brighter one now prevalent may be right. Who can tell? At all events, let us give it a fair chance and put hope and heartiness into the wishes for a Happy New Year with which every man greets his friend and neighbor at this season.—N. Y. Times. —__2+2>___ Better Feeling in Business Matters Little change has occurred in busi- ness activity and outlook from the pre- vious week. Optimism predominates regarding the business outlook, al- though activity reaching “boom” pro- portions is not anticipated. Steel pro- duction is up sharply and now approx- imates 40 per cent. Automobile pro- duction continues high. Electric power output continues to maintain its gain over comparable periods of the previ- ous year. In general, expectation of some better business in 1935 continues. Profit possibilities are less encourag- ing, due to higher costs, which will be difficult to eliminate, and uncertainties as to future legislation which may af- fect profit. Of course, the outstanding devel- opment of the week was the convening of Congress and the President’s mes- sage. Various and sundry types of bills were registered immediately, many of which are expected never to be con- sidered. The President’s speech was largely a review of accomplishments and an outline of general policy. Al- though Federal responsibility for em- ployment was acknowledged and a mixture of reform and recovery would be continued, there was a less dicta- torial attitude, more caution and a greater appeal to private and local re- sponsibilities and initiative. The fail- ure of NRA as a recovery measure was the same as admitted and the AAA crop restriction policy was implied to be a temporary, rather than permanent, measure. There seems to be a sincere desire to open up the capital market. J. H. Petter. —_+>——_ A politician can’t get elected without stating the reasons why he should get the votes. How can a business expect to be elected to success, unless it tells the people the reasons why it should be patronized? TRADESMAN Proceedings of the Grand Rapids Bankruptcy Court In the matter of Chester L. Beach, bank rupt No. 5994. The first meeting of cred- itors has been called for Jan. 9. In the matter of H. L. McCarrick, Inc. bankrupt No. 6002. The first meeting of creditors has been called for Jan. 8. Dee, 19. On this day the schedules. ref- erence and adjudcation in the matter of H. L. McCarrick, Inc., a corporation in bankruptcy No. 6002, were received. The bankrupt is located in Grand Rapids. The schedules show total assets of $8107.26, and total liabilities of $35,740.50, listing the following creditors: rv. Gouin, GR. $ 315.05 Josephine Duyser, G. R.__-___---- 43.26 Helen Behrendt, G. R.__----------- 15.00 Cora’ Beuschell, G. R.__---------- 35.74 Jeanne Olkowski, G, R.-~-------- 43.52 Alce Bogard, G. Re = 36.76 Alice Sysko, G. R.__- e 33.18 Bernice Sysko, G. R._------- = 27.78 Dena Heuvelhorst, G, R.__-- - 33.95 Eleanore Gruzinski, fee ee ee 35.09 Gertrude Kowalik, G. R._--- = 40.84 Gertrude Maring, G. R._--- = 38.31 Helen Jelski, G. R.---------- a 32.47 Lilian Tokarz, G. R.__ 28.18 Mary Hardesty, G. R._-. = 26.93 Virginia Flowers, G. R. Ss 32.02 Dora Knooihuizen, (CH) al = 27.59 Joseph White, ioe 28.80 Joseph Bielecki, G. i 30.00 Stanley Paczkowski, G. ee 44.37 Stanley Stone _..... = - a 17.68 George Rudzinski ____ 2 42.66 Clarence Gunnison —-_--_----_-_-- 34.64 Raymond Beckwith, G. R.--__---- 15.00 Bert Sikorski, G. ee 64.27 James Bruggink, CR 54.09 Mimer Pear G. H.. 3.42 Dominic Stonto, Go Ree 62.42 Dwipnt Purdy GR 42.53 Arthur ‘Penney, GG, Rou 40.10 Edmund Schultz, G. R._-__-_-___ 48.71 Barney Orlin 22) 22.56 Edward Bala aes 47.29 Leon Graezyk, G. R.-- 55.07 George Walba, G. KR. 45.46 John Kugel, G, R._ 32.76 Philip Kowalczyk, G. 49.62 Jake Ver Veer, G. R._--- & 2 42.89 Arthur Medendorp __-_.____-.._ 8.85 Michael Stachowiak, G., R.-------- 48.3 George A. Sherman, G. R._.-... —- 42.75 Jonn. Madsen: — 2 6.88 Joseph Tomasik, G, R.------------ 69.85 Frank Stefanski, G. R.__-----_-. 45.02 Hrank Plewka, G. Roo 53.72 Cornelius Maring, Go Roa 60.74 Edward Pearl, G. R._----- cess 39.2 Ernest Wagener, GR es oe 29.96 James Schipper, G. R.------------ 64.68 Stanley Groskey, G. R.----------- 65.94 Walter Whittington __.___________ 32.15 Joe Mitus, G. R._______-___ ie 59.07 Joseph Zappa, Jr., G. R.-~ 2 30.94 Anita H4el GR - 1.84 Charles Bielecki, G. R.__-- i 19.38 Walter Tomasik, G. R._------__----_ 57.00 RoC. Wilbert: a wt 18.86 All Issues CONSUMERS POWER PREFERRED BOUGHT SOLD QUOTED Your tnquiries Solicited ROGER VERSEPUT & CO. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 January 9, 1935 John Geyer .._------—_-____---__. Al Wisner -------- J. Dulinskas —.o- .10 ‘American Auto Felt Corp., G. Re 1, 300.91 Artisan-Record Publishin; 00.4 G. R. 60.00 Atkinson, Wade & Co., G. R.---_ 890.05 James Bayne Co.) Gy Be oe 54.80 Bennett Mills Co.. Gi 844.71 Bixby Office Supply Co., G. R.__ 34.10 Brooks Bros. Co., Philadelphia__ 855.83 Francis A. Brunner, Philadelphia 26.3 iBaniow Bros. G. Bo 17.00 Bernhardt Furniture Co., Lenoir, ee 107.50 Burroughs Adding Machine Co., Se en 15.10 pine Arrow Transport Lines, G. R. 175.00 Bay State Thread Works, Springfield, Mass. 8.40 Central Parlor Frame Mfg. Co., Coseo 928.00 Central Storage Co., G. R._.--.__. 67.00 Central States Paper & Bag Co., St. Louis, Mo. 85.03 ¢ commercial ae 4.50 8... 403.84 Consumers Power Co., Ri 59.88 Continental Cushion Spring Co., Cmicago (ee eee 401.61 Cotton Prod. Co., Opelousas, La.__ 1,285.05 Continental Cushion Spring Co., Criteeo 144.58 Creston Transfer Co., G. R.--_- | Bte.G Consolidated Trimming Co., N. Y. 29.79 Franklin Parlor Frame Co., ASRS CARO cee a a See 1,050.50 Golding Bros, Co., New York__-. 323.68 Grand Rapids Fiber Cord., G. R. 28.71 Grand Rapids Motor Express, G. R. 39.90 Grand Rapids Water Works, G. R. 14.37 Great Lakes Thread & Yarn Co., Dewroig, ee 108.86 G. R. Furniture Exhibition Co.__ 25.00 Grand Rapids Herald, G. R._._- 15.00 Grand Kapids Press, Gon a 5.16 Empire Case Goods Cc o., James- town, N. Yeo 229.28 Kver-Ready Chemical Co., St. Louis 4.06 E. B. Hawkins, G. R.__ 509.0% Henrose Co., New York- 25 Hillwood Mfg. Co., Cleveland____ Holland Motor Express Co., G. R. L. A. Geistert & Co. INVESTMENT BANKERS & BROKERS Markets on all Stocks and Bonds All issues of Consumers Power Preferred Stocks. INQUIRIES INVITED 505-11 Grand Rapids Trust Bldg. GRAND RAPIDS, MICH. THE Granp Rapips NATIONAL Bank BuILpIne Offers OFFICE SPACE At the Lowest Rates in the History of the Building Telephone 9-7171 or Call at Room No. 722 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offices J. H. PETTER & CO. INVESTMENT BANKERS GRAND RAPIDS Phone 9-4417 MUSKEGON Phone 2-3496 aaa January 9, 1935 MICHIGAN TRADESMAN 11 Interstate Motor Freight ee . - 4.72 Joan Plush Mills, Inc., Boston__ 114.05 Hay & Todd Mfg. Co., Elk Mills, “Md. 67.12 Kent Printing Co., G. R.---------- 34.65 Arthur N. Lanski, "Chicago_ : 28.68 Landers Corp., Toledo ee eee 58.08 John H, Long & Co., Philadelphia 153.05 LeMoyne Parlor Frame, Chicago. 315.00 Lyon Furniture Merc, Agency, N. Y¥. 37.50 Mazza Frame & Furniture Co., N.Y, 25.00 Michigan Tradesman, G. R 3 MecCrery & Co., Pittsburgh_____ 55.00 P. P. Mitchell, New York,_---__- 87.09 F. H. McGough & Son, G. R._-_- 20.60 Michigan Bell Telephone Co., G. R. 294.75 Michigan Trust Co., G. R 1 Michigan. Bas Co. .Gi Ro 63.00 Mid-West Mills, Inec., Chicago_... 891.11 Robert: Miller, G. Rio 20 67.70 National feather & Down Co., Brooklyn, IN.) Wie 287.88 Herbt B. Newton & Co., Phila.__ 372.51 Northampton Textile Co., Mt. Holly 587.99 Northern Feather Works, Inc., Newark oN) de 03s ee 4,036.75 O. kx. O. Plush Co., Philadelphia 83.16 Perkins Hosiery Mills, Columbus, Ga ee Postal Telegraph, G. R.-. Progressive Furniture Co., G. 64.70 Pure Spring Water Co., G, R.---- 18.98 Quimby-Kain Paper Co., G. R.___- 172.13 Reliance Co., New York__~--_-- val 47.57 Robert J. and R. Ritchie Co., Philadelphia. 191.78 Rhode Island Plush Mills_ 274.73 Scadron Bros., New York_____--- 177.37 Schweng-Moss, Plaquemine, La.__ 99.05 5 F. Raniviille, eS 1 ee ee 19 State Agency, R 18.18 Statesville Sarton Mills, Statesville, Ce ee ee 192.50 Anton Szummy & Co., Chicago__ 209.75 John Rocks Carving, Grand Haven 2,753.80 Schweng-Moss, Plaquemine, Pa.__ 45.36 Union Special Machine Co., Chicago 4,88 United Feather & Down Co., srooklyn, Ni. o Wee cee ee 78.20 Van Keulen & Winchester Lumber, of LL 304.44 A. Weiser, Inc., New York______ 795.12 Western Union Telegraph Co. G. Ro 47.16 White Baggage Co., G. BR. 70.21 Wilson Steel Products Co., Chicago Ls 40 M. Williams, G Foe se .69 York Feather & Down Corp., Brooktyn. Ne Yoo. 22 $00.32 Zangerle & Peterson Co., Chicago 456.50 Salem China Co., Salem, O.__-___ 23.40 Vanderstel’s, G. R.--_- ne 2.50 GH. Yeager Akronis. 2) ss 26.00 Continental Cushion Spring Co., Chicaeo 2 ee er 23.76 York Feather & Down Corp., Brookivm No OYo 2 oe 100.00 Howard L. McCarrick, Ga Res 7,200.06 Van Kaulen & Winchester Lumber, GR ee 265.44 In the matter of Sydney Erickson, in- dividually and sometimes doing business as Erickson’s Market, final meeting of creditors was held under date of Dec. 10, Fred G. Timmer, trustee, was present 1n person. There were no other appear- ances. Trustee’s final report and ac- count was approved and allowed. One wooden cabin situated on farm of Emil Kaske, of Manistee county, was aban- doned as worthless and burdensome. An order was made for the payment of ex- penses of administration as far as funds on hand would permit, No objection to discharge. Final meeting adjourned with- out date. No dividend to creditors. Files will be returned to the U. S. District Court. In the matter of Grand Rapids Trunk Co., a corporation, bankrupt No, 5749, final meeting of creditors was held under date of Dec, 10. Fred G. Timmer, trustee, was present in person, No other appear- anes. Balance bills, notes and accounts receivable was sold to Donald Gossett for the sum of $1. Order was made for the payment of expenses of administration, preferred taxes and for the declaration and payment of a second supplemental first dividend of 10 per cent. and a sup- plemental second dividend of 5 per cent. and a final dividend of 12.1 per cent. Trustee’s final report and account was approved and allowed. No objection to discharge. Final meeting adjourned with- out date. In the matter of Fred Scadin, bankrupt No. 5887. The first meeting of creditors has been called for Jan, 14. In the matter of William McMichael, bankrupt No. 5896. The first meeting of creditors has been called for Jan. 14. In the. matter of Cesare and Emma Federighi, bankrupt No. 5832. The first meeting of creditors has been called for Jan, 14, In the matter of Allen T. Kirk, bank- rupt No. 5931. The first meeting of cred- itors has been called for Jan. 14. In the matter of Oscar Carlson, bank- rupt No. 5851. The first meeting of cred- itors has been called for Jan. 14. In the matter of Hermie F. Warren, bankrupt No. 5800. The first meeting of creditors has been called for Jan. 16. In the matter of Arthur Habel, bank- rupt No. 5840. The first meeting of cred- jtors has been called for Jan. 16. Michigan corp., bankrupt No. 5347, final In the matter of Allen’s Smart Shop, a meeting of creditors was held Dec, 10, at which time F'red G. Timmer, trustee, was present. Creditors were representd by Harold H. Smedley, attorney. The trus- tee’s final report and account was ap- proved and allowed. Bills of attorneys were considered. Balance of accounts receivable and unliquidated claims were sold at auction to the highest bidders. The report of Oscar Berg, receiver, was approved and allowed. An order was made for payment of expenses of admin- istration, preferred claims and for the declaration and payment of a first and final dividend to creditors of 6.9 per cent. No objections to bankrupt’s discharge. Final meeting adjourned without date and in due course, the files will be re- turned to the U. S. District Court. Dec. 31. On this day the reference and adjudication in the matter of Edward Zelmer and Amelia Zelmer, not his wife, bankrupt No. 5970, were received, The schedules have been ordered filed. Upon receipt of same the assets and liabilities will be made known, Jan. 2. On this day the schedules, in the matter of Fredricks Lumber Co, of Muskegon, a Michigan corporation, debtor No, 5876, were received. The schedules show total assets of $68,854.80, and total liabilities of $50,075.44, listing the fol- lowing creditors: State of Michigan, Lansing______ $ 473.76 City of Muskegon 200-2 at 4,552.81 Atlas Lumnite Cement Co., Chicago 27.40 Boyd Auto Sales Co., Muskegon ieishts our i pa 05.09 W. J. Brinen Lumber Co., Muskeron 22) so028 ee 34.44 Chicago Pant Works, Chicago 16.40 @olonial Oil Co., Gi Re 30. a Coston Motor Co., Muskegon Heights 20.2 The Daniels Co., Muskegon______ 6.1 5vans & Retting Lumber Co., G. R. 649.32 Grand Trunk Railroad Co., VS Kem coe cs i se 365.65 T. W. Hager Lumber Co., G. R.-- 903.10 Markle Cement & Coal Co., NVIUISHE SON: 8 ers Ro ee -70 Towner Hardware Co., Muskegon 102.16 Turner, Engle & Cochran, Musk’n 418.00 United Auto Co., Muskegon_____.. 25.13 Vento Steel Sash Co., Muskegon Higiehtq 32006 ee 4, Muskegon Bldg. Materials Co. Muskegon Gas Co. 22.0 35) 4 Grand Trunk Railroad Co., Detroit 134.95 Teachout Co:, Detroit2-0 os 45.00 Muskeson Glass Co. _.. 5.80 Consumers Power Co., Muskegon 81.70 3runswick Balke Collendef Co.,_ Muskepon 22222252 ee 36.31 National Lumberman’s Bank, Muskegon. wits li Sea 2,946.46 F. V. Burrows, receiver First State Savings Bank, Muskegon Hts.__23,367.48 Arco €o:, Cleveland -2) 76.80 Chicago Paint Works, Chicago__-_ 178.07 3ertha Cohen, Muskegon_______~ 74.18 G, R. Reserve Supply Co.__ 51.92 GR. Sash & Door Co. _ Ji So OF Grand Trunk Western Railroad Co., Demi 894.48 Hillsdale Screen Co., Hillsdale____ 87.43 National Plywoods, Inc., Chicago 14.99 I. Stephenson Co., W ells 1,347.51 U. S: Gypsum: Co., Chicago.----. 504.82 Von Platen Fox Co., Iron Mountain 151.47 Walter Clark Ve-neer Co., G. 304.54 Harry Young’s Anvil, Inc., ‘Whitehall 34.00 T. W. Hager Lumber Co.. G. R... 876.13 Evans & Retting Lumber Co., G. R. 843.44 Industrial Land Co., Detroit_____- 1,050.44 John N. Dykeema, trustee, Wm. D. Hardy Co., and Muskegon Building Materials Co., Muskegon____~- 1,628.12 Turner, Engle & Cochran, Muskegon 52.42 Flintkote Corporation, Chicago__ 1,950.00 Wrine Kalmhout, Grand Haven__ 2403.94 National Homes Fnance Corp., Chicago 2 eee 2,834.20 Jan. 2. On this day the schedules in the matter of Heights Lumber Co., of Muskegon Hts., a corporation, debtor No. 5877, were received. .The schedules show total assets of $51,229.16, and total liabilities of $35,039.22, listing the follow- _ing creditors: Collector of Internal Revenue, Detroit ee $ 26.31 State Board Tax Administration, Bamsing ee __ 510.00 City of Muskegon Heights_ _. 1,464.84 County of Muskgeon______-___-- 3,580.00 Consumers Power Co., Muskegon 12.46 Fredricks Lumbre Co., Muskegon 106.26 T. W. Hager Lumber Co., G. R.__ 25.00 Turner, Engle & Cochran, Mus- Kegon. fete ee ee ey 372,50 First State Savings Bank, Muskegon Heights __-------- *_18,100.00 Associates Investment Co., South BENG: 22 ee 100.00 Aetna Portland Cement Co., Detroit 46.59 Alpha Portland Cement Co., Chicago 35.00 Coston Motor Co., Muskegon Hts. 52.03 Cornell Wood Prducts C., Cornell, Wiis) see ee Oe eae 20.00 Daniels Co., Muskegon____------ 13.35 Fredricks Lumber Co., Muskegon 172.91 T. W. Hager Lumber Co., G. R.-- 458.43 G. R. Sash & Door Co__----- 224.20 Muskegon Community Chest___ 50.00 AW. CG. Elopson €o.. G. R._.2- 19.60 J. H. Lee & Son Hardware, : Muskegon Heights __---------- 3939 Long Bell Lumber Sales Co., Chicago 8.00 Muskegon Hardware & Supply Co. 235.00 c. A. Mauk Lumber Co., Toledo_- 30.00 Chamber of Commerce, Muskegon 30.00 Macklanburg Duncan Co. Oklahoma City --~----- sag 80.40 Muskegon Engraving Co._--~---- 7,42 National Plywoods Inc., Chicago 24.58 New Method Paint Co., Cleveland 41.30 Rob. Polk €o., Detroft....--_- 25.00 John Seven Co., Muskegon___--- 16.63 Metal Office Furniture Co., G. R. 5.00 Employers Mutual Wausau, Wis. 88.35 Towner Hardware Co., Muskegon Toledo Plate Glass Co., G. R.__-- 70.00 Turner, Engle & Cochran, Muskegon 39.00 Tisch-Hine ‘Co. G., Ro 22.76 Unted Autographie Register Co., Chicago ei eis ee aes | 60.00 Von Platen Fox Co., Iron Mountain 251.47 U. S. Gypsum Co., Chicago____-_- 153.32 Flintkote Corporation, Chicago__ 1,950.00 Alfred Schuiteman, Muskegon___-_ 79.15 Muskegon Building Materials Co. 15.00 Michigan Stained Shingle Co., G. R. 6.78 Michigan United Paper Co., Miuskeron) 30 bs ie 9.90 Boyd Auto Sales Co., Muskegon Hts. ~ 14 Weller Garage, Muskegon ~___-__ 4.00 West Michigan Sign Co., Muskegon 197.56 L. G. Cooke, Muskegon Heights 2.12 Sound Engineering Co., Muskegon 9.60 George Carron, Muskegon__--___-~ 55.90 Nesson Oil & Coal Co., Muskegon 91.57 Emil Leech, Muskegon Hts,._~-- 28.20 George Minnerick, Muskegon Hts. 54.00 Russell Miller, Muskegon Heights 36.82 Y. Doornbos, Muskegon Hts.__-- 40.55 First State Savings Bank, Muskeron) ERts: 222028 sees 3,306.95 Money Corporation, Muskegon__-- 2,393.88 In the matter of H. L. McCarrick, Inc., bankrupt No. 6002, sale of assets has been called for Jan, 15 at the premises formerly occupied by the bankrupt at 1 N. Ionia Ave., Grand Rapids. The assets for sale consist of machinery and equipment appraised at $343.50; building fixtures appraised at $35; miscellaneous stock appraised at $423.54; office furni- ture and equipment appraised at $104.50; finished chairs, sofas, ottomans, etc., or so much finished furniture as remains in the hands of the trustee at the time of sale, the sale of finished merchandise be- ing covered by order allowing retail sales, balance to date at cost approximately $1500. Fred G. Timmer, Grand Rapids, is receiver, Jan. 2. In the matter of Wolverine Bumper & Specialty Co., bankrupt No. 5982, adjourned first meeting of creditors was held on this date. Fred G, Timmer, receiver, was present; John Crell and Albert P, Crell were present on_ behalf of the bankrupt and represented by Gil- lard & Gillard, attornys; David A. Warner and Paul Hutchings were also present. The referee stated that first meeting would be further adjourned to Jan. 9, awaiting decision on petition to set aside order of adjudication now pending. In the matter of Benjamin H. Krause, bankrupt No. 5509, final meeting of cred- itors was held Dec. 31, at which time Fred G, Timmer, trustee, was present, the bankrupt was present and represent- ed by C. Sophus Johnson, attorney, and creditors were represented by Hilding & Baker, attorneys. The trustee’s final re- port and account was approved and allowed. Bill of attorney for the bank- rupt was approved and allowed. Certain shares of stock were sold at auction. An order was made for the payment of ex- penses of administration, preferred claims and a first and final dividend to general creditors of .7 per cent. No objections to bankrupt’s discharge, the meeting ad- journed without date and the files will be returned to the U. S, District Court. In the matter of David M. Mathieson, individually and as a partner in Brebner LaSalle Cafe, bankrupt No. 5991. The first meeting ‘of creditors has been called for Jan. 22. In the matter of Helen Friske, bankrupt No. 5999. The first meeting of creditors has been called for Jan, 22. In the matter of Bastian Van Ry, bank- rupt No. 6009. The first meeting of cred- itors has been called for Jan, 22. In the matter of Fredricks Lumber Co., a Michigan corporation, debtor No. 5876. The first meeting of creditors has been called for Jan, 21. In the matter of Heights Lumber Co., a Michigan corporation, debtor No. 5877. The first meeting of creditors has been ealled for Jan, 21. Jan. 7. On this day the schedules in the matter of Kenneth Suits, of Dowagiac, administrator of the estate of C. Berlin Suits, deceased, were received. The schedules show total assets of $8,040.90, (of which $1,762 is claimed exempt), and total liabilities of $6,084.48, listing the following creditors: County Treasurer, Cassopolis.__-$ Blora. Ritter; Deeatur._____._.-_-___ William F. Lyon, Dowagiac___-_- 12 R. B. Collis Co., Benton Harbor__ 1 Utility Sales & Fuel Co., Dowagiac Dr. S. L. Loupee, Dowagiac_-_-_- Flora Ritter, Decatur, Mich.__-- Niagara Sprayer Co., Middleport, ON es ak ie ee George W. Hunter, Dowagiac_-_-- Lee State Bank, Dowagiac__---- E. J. Robinson, Dowagiac pe Judd Lumber Co., Dowgaiac____-- R. B. Collis Co., Benton Harbor_- Ferguson Vulcanizing Works, Dowieise 2 11.35 Wolverine Service Station, Dowagiac 39.79 Dowagiac National Banko) oe 5,317.75 ——_>+ > Checks to Higher Butter Prices en Although some traders in but- ter are expecting further sharp price advances due to sharply cur- tailed supplies, other observers stress certain factors which will act as a check to drastic advances. The reduction in butter stock in cold storage in thirty-five cities during the past three months has been greater by about 10,000,- 000 pounds than for the same pe- riod last year, even excluding Government purchases. Stocks are at about normal levels now, as compared with excess storage supplies at this time last year. Since butter production is declin- ing, due to higher feed prices, the supply position seems to indicate further increases in butter prices. On the other hand, the tenden- cy to substitute margarine for but- ter increases as the price of but- ter advances. Most important, however, to some in the trade, is the likelihood of imports of but- ter should our prices go higher. World stocks are very high, and world prices have been low. Though the American tariff is ex- tremely high, some importations have already been received and possible future imports tend to restrain further sharp advances in the American price. —_22>__<_ Unemployment Figures Ques- tion Estimates of unemployment periodically given by the Amer- ican Federation of Labor, Bureau of Labor Statistics and various in- dependent agencies are seen by observers here as tending to in- crease unemployment. High officials of organized la- bor, it is learned, are giving seri- ous consideration to the question of whether it would not be better to refrain from stressing the statis- tic: referred to because of the be- lief that they “‘scare’’ manufactur- ers into curtailing operations, fear- ing contraction of markets. They do not want to resort to prosperity propaganda, but they would “‘soft pedal bad news’ as represented by statistics of in- creasing unemployment, it is ex- plained. —__~¢ee “Inflation” Again a Speculative Factor Although enactment of radical inflationary measures by the pres- ent Congress is not considered likelv, the possibilities of such ac- tion have again become a market influence, now that such bills are being introduced in profusion. These bills, as well as radical speeches, are expected to have a strengthening effect from time to time on commodity prices, the ‘commodity stocks’ and the gold currencies. This factor was the chief influ- ence in the market movements yesterday. 12 MICHIGAN TRADESMAN January 9, 19385 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Rudolf Eckert, Flint. _ Vice-President—O. A. Sabrowski, Lan- sing. Secretary — Herman Hansen, Grand Rapids. Treasurer—O, H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Spirit of Enterprise Is Hard to Kill A short time ago we heard that the jobber was on his way out. It seems this is the familiar condition: Some jobbers were on their way out. Others were revamping their meethods, and still others were finding fresh oppor- tunity in changing circumstances of the times. I first saw the deep South thirty years ago. Four years later a man started a jobbing house in Muskogee, Oklahoma, then surely the wild and woolly if any place ever was. He has operated right along and to-day is go- ing stronger than ever. A chief rea- son, naturally, is that he has adjusted his business to conform to changing times. Thirty years ago, for example, there was no such term as cash-and- carry, and when it came, it was familiar for long before it applied to any whole- sale distributor. Now this Griffin Grocery Co. con- ducts sixteen houses in as many cen- ters, thus: Muskogee, Oklahoma City, Tulsa, McAlester, Miami, Okmulgee, Holdenville, Seminole, Wilburton, Pryor, Tahlequah, Antlers and Ard- more, Oklahoma; Fayetteville and Fort Smith, Arkansas; and in Denison, Texas. To me that looks like some as- sortment of houses; and the founder and president remains in charge—look- ing not the least like a man beyond his prime. The house conducts manufacturing and canning plants and in a recent dis- play advertisement had cuts of forty different private brand items, which does not exhaust its list. Harvesting from contracted acreage is shown, fol- lowed by details of the processing. It is a temptation to write up this house, but these outlines will have to stop with the final remark that Griffin goes on the Western plan of standing on his own feet, regardless, asking no edds of anybody. He serves his own clientele accord- ing to the plan he has adopted and I seek in vain throughout his advertising for any adverse reflection on anybody or any other plan. It is a character- istic of Griffin that he prints plain, hard, common horse sense for his cus- tomers to read. It is quite clear that he does not cater to men who cannot stand alone; that he does not believe in coddling; no patting on the back of weaklings for him. : And, if you ask me, that is the one and only plan on which business can hope to make anything like permanent, solid progress. On this head I have two trade-editor utterances; both in re- lation to the A. & P. strike experience in Cleveland. Says Editor Buckley of Grocery World: “Read the statement from the United Press that the labor unions are about to launch a nation-wide cam- paign to unionize all the chain stores. Well, the individual grocer should wor- ry. Everything bad that happens to chain stores helps him, but every rea- sonable man, whether competitor or not, will sympathize with the A. & P. in its effort to defeat arbitrary effort of the labor unions to push themselves in where nobody wants them.” Says Editor Swann of Naborhood Grocer: “Independent retail grocers everywhere are inclined to take a sort of morose satisfaction in strikes which closed nearly 500 A. & P. stores. We had as well not be too quick to feel that only chains are eventually to be affected. We may be sure that labor will not single out chain employes only for organization into unions. Inde- pendent employes in all thickly popu- lated areas will soon be gathered along with similar employes of chains.” Take your choice of those two views, but be certain of this: That labor will not stop while there is promise of more members and consequently greater power, any more than tax gatherers are content with special taxes on 50,000 chain units while some 430,000 stores owned by individuals remain untaxed. As I see it, the Cleveland episode was of great service to all business in that it brought strikingly, dramatically home to us anew the great truth that no organization can be entrusted with arbitarary, irresponsible power. Labor overreached itself there and, if we are onto ourselves, we shall be wary how we endorse or approve of any such tactics in any connection. In these times of disheartening fail- ures of legal machinery, it is a joy to observe the impersonal, imperial effec- tiveness of the Los Angeles bureau of weights and measures. Virtually every week the Commercial Bulletin prints a bare list, without comment, of those who have paid fines of $25, $50, $75 and $100 for short-weighting and false measuring, That is the character of administration much more of which our country stands in crying need. The Bulletin comments editorially along other instructive lines. Thus of Safeways: “Safeway is definitely com- mitted to a plan of selling itself as an ‘institution’ rather than a cut price chain. Among other things it issues a magazine, ‘The Family Circle,’ devoted to home economics and other matters of interest to housewives. It makes no attempt to feature merchandise at a price, but to sell the chain as an in- stitution. If you follow the billboards and newspapers, you will see that this same chain, instead of advertising milk at a cut price, is making a strong play on the quality of its products. A bet- ter milk at the same price is the basis of the campaign. “To us, on the side lines, Safeway is a more dangerous competitor to-day than when price was its only appeal on milk.” That is solid fact and wisdom. In stressing it, will you say—as you have said before in similar circumstances— that I am “boosting the chains”? Years ago I said repeatedly that service gro- cers could easily get sufficient extra percentage over cash prices to cover their service and credit cost, but that they could not get away with five to ten times the cost, as they were trying to do. All right: To-day I repear that for more than two years all chains have been trading up. More: Chain officials have said this directly to me and told me to pass it on to you. One put it this way: “Grocers still fear that we will undersell them. Tell them to make sure that we do not over-sell them.” If that is boosting the chains, make the most of it, for I shall not retract a word of it. I am not obliged to be popular, but I am obliged to tell my readers the unvarnished facts and trends as they are made clear to me. That we continue to do what we like when we can appears from this list of questions and answers to and from a grocer: 1. Do you believe in a grocer hav- ing his wife work in the store? Under some conditions, yes. wife works part of the time. i = te 2. Do. you charge your business a salary for yourself and draw it? No. 3. When a customer quits, do you make any effort to get her back? No. 4. Do you know how much goods a clerk sells? Approximately. 5. Is clerk’s salary governed by his sales? Yes. : Easy competition for anybody? ‘T’ll say. Paul Findlay. —_>- > Want your home town to go ahead? Then take hold and do a little pulling ahead yourself. Want your home town business to keep your home people well employed? Then give that business your full support by buying your sup- plies at home. Want your business to grow? Then better demonstrate to the public, through advertising, that its good service deserves such growth. (SELF-RISING) PANCAKE FLOUR IS IN POPULAR DEMAND! VALLEY CITY MILLING Co. ortland, Grand Rapids, Kalamazoo, Holland, Traverse City WENA / R £3) DC SD ©) SD () SD () D0) SD -() ED () D(A () SD (SD (0 (D0) ROUNDING OUT for infant diet. foods. 3S SD) SDC) SD ©) SD -() SD () SD () ED -( ) ED -() ED -() ED () SD -() SD () ED () AD () DC) ED () ED () ED () ED () D(A () ED () ED () —___ Inventories Cut Glass Orders Inventory-taking brought a momen- tary halt in the usual flow of orders to the glass factories. This was true in flat glass establishments as well as in those producing tableware and stem- ware for decorative and home use. In plate glass the situation is somewhat more active, as the automotive trade is providing a volume of demand not current in other branches. Operating schedules in the glass bottle and con- tainer division of the industry have not changed from the level of the last four weeks. —_»++___. After talking all day to anyone who will listen to them, many people com- plain there is no free speech any longer. —_2>2~>_____ The car to watch is the car behind the car in front of you. MG Se Ae Se ee #2 Bs January 9, 1935 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek, First Vice-President — D. Mihlethaler, Harbor Beach. Second Vice-President—Clare R. Sperry, Port Huron. Secretary-Treasurer—Leon F, Rosa- erans, Tecumseh. Manager—Jason BE. Hammond, Lansing. Industry Fearful of Thirty-Hour Scheme The thirty-hour bill is the piece of legislation most feared by industry in the current session of Congress, which got under way last Friday, according to expressions of opinion from leading business men and code authority exec- utives. Following in importance to business men are labor legislation, which might strengthen the grip of unions, and monetary measures, either leading to inflation or providing for further huge expenditures by the government, ac- cording to views expressed, At the same time, the remark was made that industry fears most those bills of which nothing has been said but which may pop up suddenly and be passed without business having time to make an ade- quate defense against them. While admitting that they are wor- ried most by the thirty-hour act, busi- ness men felt that opposition has stead- ily crystallized aganst the measure since the last session of Congress and that it has less chance of being enacted now than it had then. They claimed that the bill has been subjected to se- rious scrutiny in the last six months and that even some labor leaders have privately expressed themselves as op- posed to it, although labor organiza- tions as a whole have endorsed it. Business men asserted that the re- duction of working hours to thirty is merely a share-the-work proposal, with individual weekly income being reduced sharply by the move. In the event that the forty-hour weekly wage is retained on a thirty-hour basis, the resulting in- crease in manufacturing costs would kite prices so high as to check seri- ously the flow of business, it was claimed. At the same time, it was pointed out that with the attitude the NRA is now taking on price fixing and some fair- trade practices, business would not re- receive any compensation whatsoever for making these further concessions to labor. The so-called partnership be- tween industry and the government is turning out to be nothing but a myth, they claimed, and under the circum- stances further shackles on industry would be intolerable. Industrial leaders also believed that the administration is strongly against the bill and that without the Presi- dent’s endorsement it could not possi- “bly go through. They recognize, how- ever, the strong sentiment that will probably develop in Congress for the bill, and the main fear is that the ad- ministration may be forced to compro- mise, to the detriment of industry. Possible labor legislation, which might strengthen the unions, is also bothering business men. A definite la- bor program has not shaped up as yet but it was feared that an effort would be made to clarify and strengthen Sec- tion 7a of the Recovery Act. The re- organization of the NRA is still indefi- nite, but business believes that the e¢s- sential features will be retained, with both government and code authority administration simplified. The wide range of possibilities con- tained in monetary measures is a def- inite source of uneasiness to business men, they asserted. Further devalua- tion of the dollar, silver legislation, bonus payment, increased expenditures on government work or relief and other measures, which might affect the dol- lar and credit, may all possibly be in- troduced, with the question of their en- actment in doubt. While some business men fear those bills which might crop up suddenly and about which they know nothing, others claim that the administration has so charted this session that only the most important legislation will re- ceive consideration. The administra- tion-backed proposals will be given the right of way, it was said, the only out- side measure to receive consideration being the Bonus Bill. ————_+ ++ Demand Better Apparel A substantial increase in the demand for better grade coats and suits augurs well for a satisfactory year in the wom- en’s apparel trades, Leo A. Del Monte of the Del Monte-Hickey Company, Inc., and president of the Industrial Council of Cloak, Suit and Skirt Manu- facturers, said recently. “Judging from the advance Spring buying, retailers are evidencing con- siderably more confidence in consumer response to medium and better grade apparel offerings than has been the case in the last five or six seasons. “The coat and suit field is one of the consumer goods industries that have an opportunity of creating their own prosperity. By showing rather large and diversified lines, it is possible to stimulate purchasing of both the re- tailer and the consumer.” —_—_++._____ Urges Stable Hosiery Prices Greater stability in the hosiery price structure during this month and Feb- ruary was urged upon manufacturers last week by Earl Constantine, manag- ing director of the National Association of Hosiery Manufacturers. Declaring that the industry for several years passed has “suffered severely” because it became weak or panicky during the low-demand periods, he declared that during such periods it surrendered all price improvement developed during the previous four months of good de- mand. Holding of present prices, he added, will carry the price structure in- to the Spring demand period beginning the latter part of February, which will lead to a “reasonable profit.” —_+<----—_- Call for Rug Sales Merchandise Buyers seeking rugs for sales pur- poses crowded the market last week. The demand for goods centered upon low end and medium price merchan- dise. Axminster and wilton weaves were in demand from carpet mills. Producers of low price hard surface floor coverings also enjoyed a sharp rise in demand for their products., Stores in the South and mid-West called for large quantities of both low and medium price linoleum and felt base products for delivery before Jan. 15. Late seasonal buying by consum- ers was expected to swell the early January volume of retail stores. ——_>+___ We weaken when we exaggerate. Most people’s idea of happiness is to be somewhere else than where they are, or to have something they haven’t now. ately low. LONG DISTANCE RATES ARE SURPRISINGLY LOW Cc 45°: for less during the NIGHT hours (between 8:30 p.m. and 4:30 a.m.) you can call the following points and talk for three minutes for the rates shown. Rates to other points are proportion- From GRAND RAPIDS to: ANN ARBOR 40c TRAVERSE CITY 40c CHICAGO 45c EVANSTON, ILL. 45c LAPEER 45c GARY, IND. 45c The rates quoted above are Night Station-to-Station rates, effective from 8:30 p. m. to 4:30 a.m. In most cases, Night Station-to-Station rates are approximately 40% less than Day Station-to-Station rates, For fastest service, give the operator the tele- phone number of the person you are calling MICHIGAN BELL TELEPHONE CO. Night Station-to-Station of complete protection 320 Houseman Bldg. A Non-Productive Investment ? Perhaps BUT A NECESSITY JUST THE SAME FIRE INSURANCE Buy it at the lowest possible cost and with confidence The GRAND RAPIDS Merchants Mutual Fire Insurance Co. Affiliated with the Michigan Retail Dry Goods Association Grand Rapids, Mich. aes ears com semereaes rina oN crea aero aaes epee 16 HOTEL DEPARTMENT Know Your Market, Then Go After Business Hard Sales Promotion, two words that were born to the hotel industry but a few years ago, it a brain child that has risen rapidly to the heights and has not stopped growing. To my way of thinking, there are three phases in the hotel industry: First, there was the time when we had a bar in each hotel. This naturally aided substantially in the revenue. Then there is the second stage, which we are in at present, the “Food Expert Era.” As all of you know, the best requisite in any hotel manager to-day is a thorough knowledge of the “back of the house.’ which consists mainly of the food departments. High. food costs and overhead can make or brezk a hotel. , The consensus of opinion of the big Fotel men of to-day is that the hetei man of to-morrow must be a sales executive: in other words, a salzs pro- motion man. This third phase of the hotel industry, sales promotion, wlil bring an entirely new idea t the hotel industry—that is, “not to just sit back and wait for busines to come to your door but to go out and get the busi- ness. Not long ago I overheard two hotel managers discussing the depression and one said: business.” I could not resist the in- clination to speak up and reply: “There is business but you must go out and get is.’ And believe me, ladies and gentlemen, there is business if you go after it. Now the question arises, how can I fill my house, how can I get more food business? Going out after business does not necessarlyy mean that you must put in a sales promotion depart- ment. But it does mean that someone must be able, and above all, willing to go out. I think that any employe who would not do his share should be re- placed, for at the present time jobs are scarce and everyone is doing just a little bit more than he or she ever did before to aid his hotel. First of all, every employe should have his eyes and ears open as to what is going on around his city. He might read of a party in the newspaper or hear of a social affair in church. It is not where you hear or read of the function that matters, however — the important thing is to go after it. It’s a cinch that the party is going to be held some place, and that place should be your hotel. You room clerks who have a morning or afternoon off could do much toward bettering yourselves by making a few calls every day. It wouldn’t do any harm and it is certain that the more contacts you make for your hotel, the more business it is going to receive. Besides this, you are building up your Own acquaintance, which will be your greatest asset when you area manager. If you would leave a credit card or courtesy card with each person on whom you call, you are not only mak- ing that person feel good by soliciting “There just isn’t any - MICHIGAN TRADESMAN his business, but some time those cards are going to be used. I have often known people to take their out-of-town guests to dinner at certain hotels because they had a credit card there and could get a check cash- ed. The psychology of the thing is this: People like to say, “I know the manager or assistant manager at such and such hotel. I'll call him and he’ll give you a good room.” This brings up another point; name- ly, don’t be hard to know. By this, I mean have a smile and a “hello” for everyone. Now you ask, “Whom shall I call on? Who are my prospects?? Why, your neighbors; the fellow running the store in the next block or the manager of a factory. At some time or other they will be called on to recommend a hotel, and the more they are reminded of your place the better chance you have to be chosen. You can broaden out this circle until you are covering every business house within a reason- able distance of your location. I believe you will agree with me when I say it would be ridiculous for me here at the Lake Shore to solicit business from the East Side firms. Start in your own vicinity and keep widening the circle. In making these calls, you must re- member one call alone is not going to do the job. Keep after them. I am sure that your employer will be pleased and you can count on it that success will have its reward in promotion. In the case of a transient house, the bulk of the business comes from the travling public—conventions, salesmen, and visitors to our city. But a residen- tial house has an entirely different sit- uation to face, in that the manager is looking for people who are going to be with him for a week, a month or a year, and, if the guest likes him, for a period of years. It is found that tran- sients are repeaters at apartment hotels after they have, by some chance, stop- ped there once. Conditions of quiet, and the absence of hustle and bustle, are stated as some of the reasons. Measure Your Guests Take stock of your guests! By this I mean, find out their business. You know what rent they are paying you and the natural conclusion to reach is that there, in that class, is your market. If you will compare your hotel with the large department stores, one deal- ing especially in expensive merchan- dise and another dealing in medium priced merchandise, you will at once see what I mean by knowing your market. So it is with the mention of hotels. Every apartment hotel in Cleveland has hundreds of shoppers every month who find their rates too high. A clerk at one of the department stores could not afford to live at a certain apartment hotel, but the manager of the same store could live there. The clerk, how- ever, could afford to live at an apart- ment hotel of a different rate class. Know your market. Then go after them. There is ‘business, but you must go and get it. Fred A. Joyce. —— 2772 The broad, general rule is that a man is about as big as the things that make him mad. Industrial Intermediate Credit System Favored There is some likelihood that the question of creation of a new interme- diate credit system to succeed the Re- construction Finance Corporatien to make direct loans to industry soon will be agitated in Congress. President Roosevelt favors continu- ation of the Government service to be held as sort of a club over the heads of agencies normally furnishing this type of credit. However, there has been criticism of the conservatism of the Reconstruc- tion Finance Corporation with conse- quent demand that its policies be mate- rially liberalized. Those who are pro- posing a new intermediate credit sys- tem for industry express the belief that freer lending policies would ensue. Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager WESTERN HOTEL BIG RAPIDS, MICH. Modern Rates Reasonable Rooms Now Well Heated “BACK ON THE JOB” 4 Will F. Jenkins Owner and Operator &e THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President MORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager January 9, 1935 Store, Office and Restaurant Equipment G.R.STORE FIXTURE CoO. 7 tonia Ave., N.W. Phone 8-6027 An Entire City Block of Hospitality Sak ane Sneietek See Have You Seen Our New @ Cocktail lounge — Popular afternoon and evening rendez- vous, © “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Danitlin GRAND RAPIDS 750 ROOMS $2 UP CODY HOTEL GRAND RAPIDS RATES—$1 up without bath, $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mangaer Park Place Hotel Traverse City Rates Reasonable—Service Superb Location Admirable GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elkott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon ete Michigan o oy m cee OEE January 9, 1935 MICHIGAN TRADESMAN Michigan Bakeries Employes Honored Sunshine Hall, in Michigan Bakeries administration building, corner Com- merce avenue and Oakes street, was the scene of a gala affair Saturday eve- ning, Jan. 5, when H. C. Stevens, man- ager of the local plant of Michigan Bakeries, Inc., served as host to em- ployes and their families at'a dancing and presentation party. More than 150 persons attended. One of the major highlights of the evening was the talk given by Mr. Per- ry Owen, President and General Man- ager of Michigan Bakeries, and his award of valuable gifts to employes who have been with the organization for twenty-five or more years. These employes included Claude Van Vol- kenburg, who was presented with a beautiful upholstered chair; Peter Ver- lee, with a fine watch; James Hill, who has been with the organization for thirty-two years, with a signet ring; William Passmore, with a watch; Roger Brandenburg, with a watch. Henry Huber, although his length of service has not yet reached twenty-five years, nevertheless has rendered valu- able service and suggestions, was also presented with a watch. Refreshments, dancing and a general good time were enjoyed by all. It is understood that similar presen- tations will be made in the other Mich- igan Bakeries plants throughout West- ern Michigan. This event was a demonstration of just one of the many outstanding activ- ities that characterize the spirit of co- Part of the group attending the Michigan Bakeries party at Sunshine Hall. operation and good fellowship existing between Michigan Bakeries and their employes, noted so widely as Michi- gan’s pre-eminent makers and bakers of delicious rolls and breads. Group insurance is another example of the or- ganization’s forethought and consider- ation for employes’ welfare and pro- tection. —_+++ Death of James S. Smart in California Bay City, Jan. 7—You knew my father and I am sure you will want to record his death in your paper as many of your readers knew him well in the old days. If you want to run a story, here are the high spots: James S. Smart died at Santa Ana, Cailfornia, Sunday, Jan. 6, from a heart attack at the age of 75. At the time of his death, he was still active in the affairs of the Smart & Final Co., as chairman of the board. His youth was spent in Bay City. While in his teens, he developed a but- ter and egg business here. This later was expanded toa general merchandise retail business in South Bay City. At the same time, J. W. Symons associ- ated himself with my father and the firm was called Symons, Smart & Co. The next move was to Saginaw (about 1882) as wholesale grocers. Symons, Smart & Co. was the fountain head from which came Symons Brothers & Co. and the Smart & Fox Co. This latter company also developed the Sag- inaw Valley Drug Co., wholesale drug- gists, which was later sold to the Mich- igan Drug Co. While in Saginaw, James Smart was prominently identified with both the civil and religious life there. About 1905, the Smart & Fox Co. purchased the Phelps Brace Co. at Detroit, shortly after which the Smart & Fox Co. combined with Lee & Cady there. At this time the assets of the two named companies were about equal. James S. Smart at this time moved to Detroit as general manager of the new concern which was named: Lee, Cady & Smart. Somewhere around 1910, James Smart disposed of his interests in Lee, Cady & Smart and moved to Califor- nia, as he was much attracted to that country. In 1913 he assumed the man- agement of a small wholesale grocery in Santa Ana, California. It was losing money, but James Smart thought he saw possibilities in the situation using certain then new ideas. From this small start, the Smart & Final Co., as the concern is now called, has grown and prospered until to-day it is the larg- est wholesale grocery business on the Coast and one of the largest in the country. All this after he was past fifty years of age. I probably am prejudiced, but the facts would pretty well bear out my feeling that James S. Smart was one of the greatest and most forward-looking wholesale grocers of his time and in his death the industry has lost a man of. power and vision. In all his enter- prises he practiced what he preached. That was the ownership of business should be made easily accessible to its employes. Now Mr. Stowe, you can work this all into a story if you care to. You know best as to just how interesting the facts might be to the readers of the Tradesman. H. N. Smart. OO People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice. —_++ +. A little experience often upsets a lot of theory. Federal Trade Commission on Chain Stores (Continued from page 5) Unquestionably that is an advantage over the individual grocer and even the co-operative organization, but events of the past year show that a lot of chain stores are unprofitable, and that their owners have gotten tired of car- rying them. Witness the Butler Com- pany’s closing of 83 stores in New York City one day. Another thing: There aren’t so many profitable chain stores as there were, and those that are profitable aren’t as largely profitable. There is less margin to carry the unprofitable ones. I don’t know what this six-year in- vestigation by the Federal Trade Com- mission cost, but I have no doubt it was plenty. Personally I should con- sider the money largely wasted. How- ever the situation is not yet closed, for the Commission suggests that certain legislation is needed to regulate and control chain store distribution, and it will prepare that legislation itself. Something may come out of that. The real inception of this investiga- tion was the belief by the Senate that chain stores were violating the anti- trust laws and were becoming monop- olies. The Commission finds this idea unfounded, Nobody at all informed ever believed these accusations were true—there is too much vicious com- petition among the chains themselves for that. Elton J. Buckley, Editor Grocery World. 18 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N, Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris {nstitute, Big Rapids. Michigan State Pharmaceutical Association. President—J. E. Mahar, Pontiac. ent Deeran Weaver, Fenn- vule, First Vice-President—Ben Peck, Kala- mazoo, Second Vice-President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- jor, Secretary—Clare F. Allan, Wyandotte. Executive Committee—M N. Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A. A. Sprague, Ithaca; Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville, The Open Prescription Counter Within the past year, a number of drug journals have been featuring a series of articles on the “Open” pre- scription counter, These articles have been encouraging pharmacists to re- model their old, enclosed prescription rooms, and throw the “works” open to the public. According to the editors of these publications, all a druggist needs to do is to install an “open” prescription room, and his troubles will be over. Prescriptions will come in faster than the boss and a staff will be able to dish them out. Perfectly healthy peopie will feign illness, in order to enjoy the thrill of watching the pharmacist com- pound their prescriptions. Poverty amongst pill rollers will disappear as if touched by some magic splell, and Pharmacy will be “saved.” But re- member, these miracles will only oc- cur if and when the open prescription ro$m will become a reality. It was only a year or two ago that these same ambitious editors were just as enthusiastic about the late lamented 5 and 10 cent tables in drug_ stores. The 5 and 10 cent tables were also played up as the “saviors” of Pharm- acy. Predictions were freely offered that if every retail druggist were to install a 5 and 10 cent table the Wool- worth heirs would be peddling apples and shoelaces within a year. And hun- dreds of druggists fell for the bunk and installed these tables. Now after two years we find that the druggists still have the tables and Woolworth still has the business. And now the talk is all on the open prescription counter, and druggists again are swallowing the bait, the hook, the line and the sinker. The only dif- ference is that while the 5 and 10 cent table meant only an outlay of $10 or $20, the open prescription room will set the poor druggist back a few hun- dred hard earned dollars. And it is my candid opinion that the open prescrip- tion counter in many pharmacies will prove even a greater disappointment than did the 10 cent table. As chairmon of the Committee on Pharmaceutical Economics of the N. Y. State Pharm. Association. I’ve had many an occasion to interview phar- macists in the Metropolitan district MICHIGAN TRADESMAN : who have installed the open Rx, coun- ter. I wish that space in this little journal would permit me to give the reader a full and detailed report of the pros and cons on this important issue. Unfortunately limited space will only permit a surface covering. One druggist who had his counter cut to the “waist line” told me that he had nothing but “Gehakte Tzores”’ since he made the “cut.” Every time he has to scrape off a label from an “original patent” and put his own direc- tion label on, the customer always looks daggers at him. Invariably the man or woman wants to know why the druggist should “bother” about remov- ing a fine, fancy label and affix a cheaper one to the package. Why the doctor ordered “just an ordinary pat- ent, and not a regular prescription.” Whether the price is the same with and without the druggist’s label. Whether the druggist did not make an error and took the wrong bottle from the shelf, etc., etc. Another druggist relates that he had a repetition calling for 24 five grain Cascara Tablets, and the patient stood watching the “compounding.” It so happened that the original prescription was filled prior to the time he had changed to the “open” Rx. counter. And it had been refilled many times at 75c. After this druggist had counted out 24 tablets into a box, the patient asked to see the bottle. When he dis- covered that the tablets were nothing more than cascara, he nearly wrecked the place. His doctor had told him that he was prescribing a new imported laxative for ‘him, now he knows how much truth and faith he can put in both professions. A third druggist told me that a woman who had watched him com- pound her prescription told him she had never dreamt that prescription compounding was such a messy and filthy job. Now that she had seen it with her own eyes, she was not a bit surprised that so many people detest taking medicine. Every pharmacist knows that in the daily routine of the work behind the Rx. counter many little slips occur which are quite innocent and unimpor- tant to the experienced eye but are very embarrassing before a stranger watching. A pill or tablet falls to the floor. A light, fluffy powder flies all 6c over the scale pans and counter. A. spatula suddenly snaps. A_ bottle cracks, or starts leaking through an air hole. A little excess ointment is left on the slab and the patient wants to know why. A filter breaks, and as luck would thave it a second and a third one decides to do the very same thing while some nervous patient is waiting. An emulsion does not “take” the first time and has to be made over again. An error is discovered on recheck, and the Rx. must be made over again. Oh, there are thousands of such little inci- dents which may be cited to prove that the public is far better off sitting in the orchestra than in back of the scenes, Yes, there are many fine and con- vincing arguments that may be ad- vanced for the open Rx. room. But there is not one store in a hundred that can carry out the idea successfully. It requires very diligent thought and study, and ample space is a very im- portant factor. Perhaps in building a new store, a pharmacist may be able to plan intelligently. But when it comes to remodeling—consider carefully be- fore you leap. You may deeply regret the step. Please remember that open prescription countters look wonderfully well and professional in trade news pictures, but that they do not always click in actual practice. Also please remember that fixture salesmen must make a living, and the remodeling of an. old prescription counter into a new one means a neat bit of change as com- mission, Meyer A. Feinberg. —__+ 2. Electrical Sales Goods Sought Electrical appliances in the lower price ranges are selling freely in the wholesale market. Buyers from the Midwest, New England and Southern States made hurried trips to the market to complete stocks for. promotional January 9, 1935 events opening around the middle of this month. Calls center upon socket appliances for kitchen use with irons, cake mixers and percolators outstand- ing. The mixers are wanted to retail below $20. Producers say that the call for sales goods has reached an excep- tional volume for the opening days of the year. Ordinarily buying is limited, they say, until late in January. —— oe Jobs have a habit of seeming easier when done now, rather than to-morrow. Quite a few children wouldn’t be so bad if it weren’t for the parents they have to live with. Other children wouldn’t be so bad if their parents would stay home long enough to live with them. Stock and Fixtures cost over Drug Store $15,000, includes Up-to-Date Soda Fountain cost over $3,000, and Practically New Walnut Sectional Wall Cases and All Plate- Glass Show Cases. One of the finest equipped Drug Stores offered at a Give-Away price. Fix- tures may be bought and moved separately. Cash or terms. — Inquire 7863 Gratiot Ave., Cor. Van Dyke, or M, GOLDSMITH, 935 Gratiot Ave., Cad, 8738, Detroit Junior Valentine Ass’tm’t, 10 Ib. Little Cream Hearts Twin Cream Hearts Panned Red Hearts National Candy Co., Inc. Bina Valentine Candies ALSO OTHER SPECIALTY Order From Your Jobber PUTNAM FACTORY Grand Rapids, Mich. Gypsy Hearts, Small Motto Cupid Hearts, Medium Motto Fluted Hearts, Large Motto Penny Choc. M. M. Eggs, 120 ITEMS BLANK BOOKS FOR 1935 LEDGERS RECORDS PETTY DAY JOURNALS DAY BOOKS INVOICE BOOKS COUNTER BOOKS CASH BOOKS ORDER BOOKS TALLY BOOKS DELIVERY BOOKS ALSO GREENWOODS INCOME TAX RECORDS TIME BOOKS SCALE BOOKS MEMORANDUM BOOKS PRESCRIPTION FILES CASH BOXES TALLY BOOKS TYPEWRITER PAPER INDEX FILES CAP SIZE FILES FOUNTAIN PENS GIANT LETTER FILES Our Stock is Complete HAZELTINE & PERKINS DRUG CO. Grand Rapids, Mich. 2 January 9, 1935 MICHIGAN TRADESMAN 19 WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acetic No, 8, Ib. Boric, Powd., or Xtal., lb.__ Carbolic, Xtal., Ib. Citric, 1b. Muriatic, Com Nitric Ib) 222s Oxalic) Ib; 2). Sulphuric, lb. ~---.. Tartarie: iby 220 o ace oo ALCOHOL Denatured, No. 5, gal,_____-_ 38 @ \V.00G, gal, . 22 50 @ ALUM-POTASH, USP eID eons see eae 0 @ Powd. or Gra., lb..2 3 225) 051440 AMMONIA _oneentrated, ib. ______._.__ oe @ {-F, lb. 053%4@ 32) ib) 056%@ Carbonate, Ib. __ 1. 20° @ Muriate, Lp., Ib.-_ —. @ Muriate, Gra., Ib... —-.. 07%@ Muriate; Po, Ibi 22 @ ARSENIC Pound) 22 07 @ @1 @ 2 Fir, Oreg., @1 Peru, Ib @4 Tolu, 1b @il BARKS Cassia Orainary, ib. __.._ @ Ordinary, Fo: lb... -- 20 @ Saigon, ib) 2 @ Saigon: Po, tb. ==) 50 @ Hig, 1b) 2.2 40 @ Elm; Powd:, Ib. ...0 38 @ Him, Gd, ib; 2 38 @ ras (P’d Ib. 50)-_-__ @ “oaptree, 20 @ Se iptree, 35 @ Cubeb, Ib @ Cubeb, Po @ Juniper, ib) oo 10 BLUE VITRIOL Pound 0 @ BORAX Pid or Xtal ibe 06 @ BRIMSTONE 26 ee 04 @ CAMPHOR Round 200 eee 72 @ CANTHARIDES Russian, Powd, ---------—- @ 4 Chinese, Powd, ~----------- @2 CHALK Crayons White, dozen ---------- @3 Dustless, dozen -------- @é6 French Powder, Coml., Ib.-- 03%@ Precipitated, lb. ~---------- 12 @ Prepared, Ib. -- ow g White, lump, !b.--— -. 03 CAPSICUM Pods, lb. ~---------—--—-——- 60 @ Powder, ib. == 62 @ CLOVES Whole ib 22 30 @ Powdered. Ib. -.--------_--- 35 @ COCAINE Gunce 2 ee 13 75@15 COPPERAS Mtal lb) 2 03% @ Powdered, Ib. ~----------—- 04 @ CREAM TARTAR Pound 2 2 @ CUTTLEBONE Pound 2 40 @ DEXTRINE Yellow Corn, Ib.------------ 06%@ White Corn, 1b.------------ 07 @ EXTRACT i vi Lab., Witch Hazel, Yellow oe gt gal. Licorice, P’d, lb.------------ 60 40 50 60 16 18 13 13 25 eS 36 15 13 10 40 45 40 10 16 38 FLOWER Arnica, Ib. 220-0 50 Chamomile German: Ib) oo 60 Roman, 1b Saffron American, 1b. 5D Spanish, ozs. FORMALDEHYDE, BULK 9 @ round 0 FULLER’S EARTH Powder, tb. 05 GELATIN GLYCERINE Pound) 202 ee 19 GUM Aloes, Barbadoes, so called, lb. gourds_-__- Powa:, ib: se 35 Aloes, Socotrine, lb. ~----._ Bowd:, Ib. Coos Arabic; first; Ib) 2202 = Arabic, sec: Ib, 2 Arabic, sorts, b.--- 17 Arabic) Gran., Ib, 22-3". S Arabic) Pid, Ib, 902) ooo 25 Asafoetida, lb. --..-_- a Ag Asafoetida, Po., lb.-------. 15 Guaiae ib, 222 Guaiac, powd. _— - Hino, ib. ae Kino, powd., lb. Myrrh lb, 2-2 2-. Myrrh! Pow, Ibi! Snellac, Orange, 35 Ground: tp —--2 2 2 ea 36 Shellac, white «bone dr’d) lb. 45 Tragacanth No. 1, bbls No: 2; Ibs, 2... Pow., Ib Found HOP: %s Loose, Pressed, Ib.----.- HYDROGEN PEROXIDE Pound! grosa (20200 27 4 1b gfess 17 00 14 lbs, ross; oo 11 00 INDIGO Madras, (ibs oo 2 00 INSECT POWDER Pure, 1b: (220 ee 31 LEAD ACETATE tal ib. 2. Oa Powd. and Gran._...--_..__ 25 LICORICE Extracts, sticks, per box. 1 50 Eozenges, Ib. 40 Wafers, (248) box.---.-_-. LEAVES Buchu, lb., short — = Buchu, Ib., Buchu, Fd. ib, Sage, bulls (Ib, 2 Sage, loose pressed, 4s, lb. Saee, ounces _._ Sage, P’d and Grd.__....-._ Senna Alexandria, ib. _..._.___ 35 Tinnevella, Ib, -.--__-. 26 Powd= Ib. 222-22 25 Uva Ursi, lb. Uva Urei, fd. Ib. _... LIME Chloride, med., dz. .----... Chloride, large, dz._. LYCOPODIUM Oxide, Hea., Oxide, light, MENTHOL Round (oss ee 5 25 MERCURY Pound isc se 1 50 @ 655 @ 70 @ 1 40 @_ 060 @1 35 20 10 66 30 26 35 35 40 50 @ 45 QOS HOOHHHOOHHHHSOHSO98 s 89 a 98969 3 QQ9S9 9999999 &R 99 MORPHINE Ounces @12 75 SS Se a ae @14 40 MUSTARD Bulk, Powd. Seleer Ih 45 @ 50 No: i ib 17 @ 2 NAPHTHALINE Bals, Ib. pase 15 bidne, 1b. 15 Pound ...... g 40 Powdered, lie) 2 50 NUX VOMICA ‘Pound =e @ 2 Powdered, Ib, 2.22. 1 @ 2 OIL ESSENTIAL Almond Bit, true, oza. _______.. @ 5650 Bit., art., ozs. — @ 30 Sweet, true, ~ 140 @ 2 00 Sweet, art., 1% @1 20 Amber, crude, Ib... 71 @1 40 Amber, rcect., tb.-.-__._._ 130 @ 2 00 (AMISe! Sl cee es eo 110 @1 60 Bay ib oo 400 @ 4 26 Berramot. Ip, 222-2 3 20 @ 3 60 Cajéput, Ibs ee 150 @ 2 00 Caraway $’d, lb.-—-_. 350 @ 400 Cassia, USP, lb._---.---... 210 @ 2 60 Cedar (Meat) [b. 2-22 = << 170 @ 2 20 Cedar Leaf, Coml., lb...---. 100 @ 1 26 Citronella. (Ib) 22200 100 @1 40 @loves, Ip. oes 185 @ 2 25 Croton, lbs. 400 @ 4 6 Cubeb, lb. __ 425 @ 480 Erigeron, Ib. _. — 270 @ 3 36 Hucalytus, ib. ...._____ 85 @ 1 20 Benne 222 225 @ 2 60 Hemlock, Pu., lb, --------- 170 @ 2 20 Hemlock Com., _ 10 @ins Juniper Ber. [b.__________ 300 @ 3 20 Junipin Wed, ib. —---2- 150 @1 76 Lav, Wiow.,, ib 450 @ 5 00 Lav, Gard: Iblis 125 @1 50 Hemone ib. ess 215 @ 2 60 Mustard, true, ozsS._.------- @ 1 26 Mustard) art., oz8, __._.__- @ 30 Orange: Sw.,) lb-2-- 300 @ 3 25 Origanum, art., ib.______... 1 00 g 1 20 Pennyroyal, lb. — 2 75 3 20 Peppermint, lb. -— 550 @ 6 00 Hoge. dy. @ 2 50 Rose, Geran., 0zS.....-_-__- @ 1 00 Rosemary Flowers, Ib..----- 100 @1 50 Sandalwood we 800 @ 8 60 We Te ibe ee 450 @ 475 Sassafras True, 1b) 190 @ 2 40 Sve, bt 100 @1 40 Spearmint, lb, -__-__ 250 @ 3 00 Pansy, Ib. 2 to 350 @ 400 Thyme, Red, Ib.____-. 175 @240 Thyme, Whi, Ib... 200 @ 2 66 Wintergreen Leaf, true, Ib.__ --5 60 @ 6 00 Birch, Ib) oo -_ 400 @ 4 60 Syn ie g 1 20 Wormseed, Ib, ~----- . 2 60 4 00 Wormwood, [b. _... 550 @ 6 00 OILS HEAVY Castor gal 145 @1 60 Cocoanut, Ib. 22%@ 35 Cod Liver, Norwegian, gal. 1 20 g 1 50 Cot. Seed, gak 2-2 SC 8 1 00 Hard, ex., gal 155 @1 65 Lard, No. 1, gal._. 125 @1 40 Linseed, raw, gal.___ 12 @ 81 Linseed, boil, gal. __.______ 1b, @, 30 Neatsfoot, extra, gal._..--_ 80 @1 00 Olive Malena. ral 20. 200 @ 2 50 Pure gat 300 @ 5 00 Sperm, gal 13 1 60 Tanner, gal, —- 90 Tar, gal. __ 50 65 Whale, gal __._ ae @ 2 00 OPIUM Gum, ozs., $1.40, o7._._____ 1.2 Powder, ozs., $1.40; oz._ 1 30 ran. o79,, ¢1.40; o7..____ 1 30 PARAFFINE Found ... 06%@ 156 PEPPER Binek grad. ib. 25 @ 35 Red, grd., @ 565 White, grad, Ib @ 655 Found @ 2 PETROLATUM Amber, Plain, 122 @ 17 Amber, Carb., 14 @ 19 Cream Whi., lb. 17 @ 22 Lily White, Ib.__ 20 @ 25 Snow White, Ib.-.-----_.-- 22 @ 27 PLASTER PARIS DENTAL Barrelg oso o ee 5 75 Bess Alpe 22 le ee 03%@ OO POTASSA Caustic, stus, ib... 55 88 Uiguer, Ib, 40 PCTASSIUM Bicarbonate, lb. --------—-- Acetate, 1b. Bichromate, Ib. Bromide, Ib. —----- Carbonate, lb, Chiorate Xai Permanganate, 1b. Prussiate Red 1 Yellow. Ib. ..222 QUASSIA CHIPS Pound | —_=.2- ——— Fowd., Ibo 2 QUININE OZS. ....-------- 5 oz. cans, Aconite, Powd., Ib.------.-- Alkanet, Ib. Alkanet, Powd., Belladonna, Pbowd., Bloed, Powd., ib.__._..._.__. Burdock, Powd., 1lb...---—-- Calamus, Bleached, Split and Peeled, Ib, Calamus, Powd., Ib.-. Elecampane, Ib. Gentian, Powd., kb.--_--..-- Ginger, African, Powd., lb. Ginger, Jamaica, Limed, Ib. Ginger, Jamaica, Powd., 1b. Goldenseal, Powd., 1b.---... 1 Hellebore, White, Powd., lb. indian Turnip, Powd,, Ib... ipecac, Powd,; Ib... ¢ Licorice, Ib. Licorice, Powd., Ib. Mandrake, Powd., Marshmallow, Cut., Ib.-_---- Marshmallow, Powd., 1b.. Oris, Ib Urris, Powd., | Urris, Fingers, Pink, Powd., Sarsaparilla (Honduras, cut) 1 % Sarsaparilla, Med., Cut, Ib. Squills. Powd., Ib.....--—_- Tumeric, Powd., 1b.-.-...-- Valerian, Powd., lb.-.-.-..- SAL Epsom: Ib. J... Glaubers Lump, Ib. Gran., Ib. Nitre Xtal. Gran., Rochelle, Anise, Ibo 2 Canary, Recleaned, Ib....-.. Cardamon, Bleached, Ib... Caraway, Dutch, 1b......... Celery, Ib. Colchicum, Powd., 1b... Coriander, Ib; 220 oes Fennel lo, Biax, Ground, Ib. 2s Hemp, Recleaned, Ib...-..-- Lobelia, Powd., Ib Mustard, Black, Mustard, White, Poppy, Blue, lb. Quince, Ib, ...... Rape. Ibi oo Sabadilla, Powd., Ib...._... Sunflower, Ib. ~.2.0 uo Worm, Levant, Ib. —.._.__ Worm, Levant, Powd. .-._. SOAP Castile, Conti, White Ox _ oe 2 Bar 2. eas = Pow. ooo SODA AS ee Bicarbonate, Ib, __---. Caustic, Co’l., Ib.----.. Hyposulphite, lb. __. Phospitate, Ib Sulphite Xtal., lb. Dry, Powd. Silicate, Sol, gal... SULPHUR Light. Ibi 2 ee SYRUP Rock Candy, Gala... TAR % Pints, dozen... Pints, dozen __. Quarts; dozen 2 TURPENTINE Galione (208 30 @ 35 69 @ 1 04 15 @ 26 64 @ 84 45 @ 76 @ 29 @ 271 @ 40 @ 2 20 @ 50 80 @ 90 50 @ 60 2 @ 30 3 @ 40 @ 7 4 @ 16 @ 9 35 @ 40 @ 60 @ 35 @ 45 @ 60 @ 75 @ 2% @ 560 25 @ 30 17%@ 30 16 @ 25 38 @ 655 30 @ 40 75 @ 200 20 @ 30 @ 60 00 @ 3 60 30 @ 35 15 @ 2 w 40 @ 59 @ 3 40 g 45 @1 75 50 @ 2 25 @ 20 g 80 60 20 @ 1 20 @ 50 Oo 3 1 g 60 03%@ 10 3 @ 10 03%@ 10 10 @ 20 09 @ 20 17 @ 30 02%@ 08 83 8 1 g 2 00 2 @ 30 @110 @ 2 00 15 @ 2 30 @ 40 O7%@ 15 %@ 16 0 @ uy we & 20 25 00 gi 25 10 15 io a ae) @ 475 @15 75 @ 1 60 50 @ 55 03 @ 10 03%@ 10 0 @ 15 6 @ 1 23 @ 28 15 @ 25 12%@ 20 40 @ 60 %@ 10 70 @ 85 eo90 eal ass @ 6 pe intended as a guide for the buyer. upon the market. the week before, it shows the cash advance or decline in the market. Saclcaeaiieeinieneliemeen tee! MICHIGAN TRADESMAN These Quotations Are Used as a Base to Show the Rise and Fall of Foods Quoted on This and the Following Page. The following list of foods and grocer’s sundries is listed upon base prices, not Each week we list items advancing and declining By comparing the base price on these items with the base price This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying. guide for everyone. takes advantage from it. A careful merchant watches the market and ADVA» Top Veal—2c Good Veal—1t!/ac Medium Veal—t!/ac Spring Lamb—1c Good Lamb—ic Medium Lamb—1c Foor Lamb—1ic Pork Loins—ic Pork Butts—2c AMMONIA Little Bo Peep, med.__ I 35 Litthe Bo Peep, lge.--- 2 25 (lJuuker, 32 0Oz._____--- 2 10 APPLE BUTTER oo 12-28 oz., BAKING POWDERS Ruyal, 2 oz., doz._____ 80 Royal, 6 0z., doz.____. 2 00 Royal 12 02, doz.____ 3 85 Royal, 5 lbs., doz.____ 20 00 10 0z., 4doz.in case_. 3 3 150z., 2doz.in case. 2 45 25 0z., 2 doz.in case__ 4 12 5 lb,, 1 doz. in case__ 5 90 10 Ib., % doz. in case_. 5 75 BLEACHER CLEANSER Lizzie, 16 oz., 215 Linco Wash, 32 = 128 3 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS Dry Lima Beans, 25 Ib. White H’d P. Beans__ Split Peas, yell., 60 Ib. Split Peas, gr’n, 60 Ib. 2 25 4 05 3 35 475 Scotch Peas, 100 Ib... 6 90 BURNERS Queen Ann, No.1 --_-- 115 Queen Ann, No. 2 -_--. 1 25 White Flame, No. 1 and 2, doz.___.._--_- 2 26 BOTTLE CAPS Single Lacquor, 24 gross case, per ca8e._____ 4 10 t¢ 5 a {> Pork Shoulders—ic Pork Trimmings—2c D S Bellies—ic Pure Lard in tierces—!/2c Compound in tierces—Y2c Compound in tubs—l/c Liver Sausage—2c Frankforts—4c Pork Sausage—4c BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136— 2 65 Corn Flakes, No. 124— 2 65 Pep, No. 224 Sie I epasea Awe ae tep No. 250 Krumbles, No. 412_--- 1 85 Bran Flakes, No. 624__ 2 ¢ Bran Flakes. No, 650__ 1 00 Rice Krispies, 6 oz.-. 2 40 Rice Krispies, 10z.---- 1 10 Ali Bran, 16 0z. ----- — 2 30 All Bran, 10 0z. _---_-- 2 75 Ail Bran, % oz. ------. 1 1€ Whole Wheat Fila., 24s 2 40 Whole Wheat Bijs., 248 2 31 Wheat Krispies, 24s. 2 40 Post Brands Grapenut Flakes, 24s_. 2 10 Grape-Nuts, 24s ------ 3 90 Grape-Nuts, 50s ------ 1 50 Instant Postum, No. 8 5 46 Instant Postum, No. 10 4 70 Postum Cereal, No. 0_ 2 38 Post Toasties, 36s_--- 2 65 Post Toasties, 24s____ 2 65 Post Bran, PBF 24____ 3 48 Post Bran, PRE 36. 3 48 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6_-- 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed___.. 7 = = 75 50 BRUSHES Scrub New Deal, dozen--._ 85 Stove Shaker, dozen -....... 90 Shoe Topcen, dozen BUTTER COLOR Hansen’s, 4 oz. bottles 2 40 Hansen's, 2 oz. bottles 1 CANDLES Electric Light, 40 lbs._ CANNED FRUITS Apples Per Doz. Imperial, No. 10------ 5 00 Sweet Peas, No. 10_. 4 75 Apple Sauce Hart, No, 2... 1 20 Hart No: 10.20 5 75 Apricots Forest, No. 10---- 9 00 Quaker, No. 10_----. 9 75 Gibralter, No. 10---. 9 25 Gibralter, No, 2%4---. 2 40 Superior, No. 2%---- 2 80 Supreme, No. 2%~--- 3 10 Supreme, No. 2------ 2 25 Quaker, No. 2-....-.. 210 Quaker, No. 2%--—--- 2 85 Headcheese—tc Cert. Hams—ic Cert. Skinned Hams—ic Pep—13c Bran Flakes—47c Canned Blackberries—25c Canned Asparagus—10c Baked Beans—10c Evaporated Milk—5@10c Boneless Herring—2c Blackberries Premio, No 10. 2. = 6 25 Quaker, No. 2.2... a 70 Blue Berries magie: No. 1s. 50 Cherries art No, 202.2 5 70 Hart, No. 2 in syrup__ 2 95 tort Special 2.2 2) 1 25 Supreme, No. 2 in ByTD < - 2 25 Hart Special, No. 2__ 1 35 Cherries—Royal Ann Supreme, No. 24%--.. 3 20 Stpreme, No. 2... 2 2b Gibralter, No. 10------ 9 25 Gibralter, No, 2% ---. 2 75 Figs Beckwith Breakfast, Na 10. 12 00 Carpenter Preserved, 0 02° plage se 1 35 Supreme Kodota, No. 11 90 Fruit Salad Supreme, No. 10__--. 12 00 Quaker, No. 10..._.__. 11 50 Supreme, No. 2%---- 3 45 Supreme, No. 2------ 2 60 Supreme, No. 1------ 1 90 Quaker, No. 2%----- 3 15 Goosberries Michigan, No. 10----- 5 35 Grape Fruit Zeneda No, 2_.-----_-- 1 35 Grape Fruit Juice Florida Gold, No, 1-- 87% Quaker; No. 22 35 Florida Gold, No. 5. 4 35 Loganberries Premio, No. 10 ~.---- 6 75 Peaches Forest, solid pack, No s06 ees 7 30 Nile, sliced, No. 10--_ 6 50 Premio, halves, No. 10 6 50 Quaker, sliced or halves, No. 10_----- 8 20 Gibralter, No. 2%---. 2 00 Supreme, sliced No. Oe ee 2 15 Supreme, halves, No. 2a) 2 25 Quaker, sliced or halves, No. 2%4--_-- 2 10 Quaker sliced or halves, No. 2._---. 1 10 Pears Quaker, No. 10------ 8 59 ee Bartlett, No. ge Quaker Bartlett, No. a Pineapple Juice Doles, Diamond Head, INO.) Boca pe 45 Doles, Honey Dew, NO. 108 oe ee 6 75 Pineapple, Crushed Imperial, No. 10-__.-- 7 50 Honey Dew, No. 2%-- 2 40 Honey Dew, No. 2---- 1 90 Quaker, No. Pees 2 35 Quaker, No. 2_...-.-- 1 80 Quaker, No. 1-----—-. 110 Pineapple, Sliced Honey Dew, sliced, See 0 Honey Dew, tid bits, Mo. 10 22 00 Honey Dew, No. 2%-- 2 45 Honey Dew, No, 2... 2 00 Honey Dew, No. 1__-. 1 10 Ukelele Broken, No. 10 7 90 Ukelele Broken, 2% __ 2 25 Ukelele Broken, No. 2 1 85 bere Tid Bits, No. eT aise ies EE 8 25 eee No. 902 8 25 Quaker, No. 2%__-___ 2 35 Quaker, No. 2:.-.-._. 1 90 Quaker, No. 1-.--_--. 1 05 Plums Ulikit, No. 10, 30% SYEUP (ot 50 Supreme Egg, No. 2% 2 30 Supreme Egg, No. 2__ 1 70 Primo, No. 2, 40% RYT ee 1 00 Prepared Prunes Supreme, No. 24%-----_ 2 45 Supreme, No. 10, Ttalian ie ee ea 6 50 Raspberries, Black Imperial, No. 10---_ 7 00 Premio, No. 10_-_..... 8 50 Hart, 8-ounce 80 Raspberries, Red Premio, No. 10_-_-__-_ 8 75 Daggett, No. 2______.. 2 20 Strawberries Jordan; Now 220. 50 CANNED FISH Clam Ch'der, 10% oz._ Clam Chowder, No. 2_- Clams, Steamed No, 1 Clams, Minced, No. % Finnan Haddie, 10 02z._ Clam Bouillon, 7 oz.-- Chicken Haddie, No. 1 Fish Flakes, small____ Cod Fish Cake, 10 oz. Cove Oysters, 5 ©oz._- beh NO et me et NO NOES KOLO Ie ' 3 Lobster, No. 4_------ 25 Shrimp, 1 wet=. 02. 45 Sard's, ¥, Oil, k’less_. 3 75 Sardines, ¥% Oil, k'less 3 35 Salmon, Red Alaska__ 2 20 Salmon, Med. Alaska_ 1 75 Salmon, Pink, Alaska 1 38 Sardines, Im. %, ones Sardines, Cal. Tuna, 4% Van Camps, oe 1 %5 Tuna, 4s, Van Camps, Gon, 116 Tuna, 1s, Van Camps, don ee Tuna, %s, Chicken Sea, GOz os a ee 1 70 tans, % Bonita... 1 25 CANNED MEAT Bacon, med, Beechnut 2 50 Bacon, lge., Beechnut 3 75 Beef, lge., Beechnut__ 3 26 Beef, med., Beechnut_ 1 95 Beef, No. 1, Corned__ 1 = Beef, No. 1, Roast -_.. 1 95 Beef, 2% oz., Qua., Sli. Corn Beef Hash, doz. 85 Be xfsteak & Onions, s. Chiii Con Car., 1s_..-- 1 05 Deviled Ham, %8----- 1 85 Deviled Ham, %8---- Potted Meat, % Libby 48 Potted Meat, % Libby_ 75 Potted Meat, % Qua... 65 Potted Ham, Gen. %-- 1 35 Vienna. Saus. No. %.- 90 Baked Beans Campbells 48s __----_. 2 35 CANNED VEGETABLES Hart Brand Asparagus Quaker, No. 2__------ 2 20 Hunt Picnic 1 80 Hunt No. 1,“Med. Green 3 00 Hunt No. 1 Med. White 3 15 Hunt No, 1 Small Green 2 80 Baked Beans 1 Ib. Sace, 36s, cs._.___ 1 80 ae aN Size, doz... 4 No. A0 Sauce Lima Beans Baby. INO. B22 soe Marcellus, No, 2--...- 1 265 Scott Co. Soaked___ 90 Marcellus, No. 10_----- 5 90 Red Kidney Beans No: 30... 4 75 NOs Ba es ee 1 00 String Beans Choice, Whole, No, 2-- 1 70 (Cut INO: 10) 3 eo 7 26 Cut, No. 2 1 Marcellus Cut. No 10_ 6 0n Quaker Cut No. 2---. 1 20 Wax Beans Choice, Whole, No. 2-- 1 79 aL Sed 7 25 Rt INO. Beco ae 35 Marcellus Cut. No. 10. 5 50 Quaker Cut No. 2_-__ 1 20 Beets Extra Small, No. 2---- 1 75 Hart Cut, No. 10_---.. 4 50 Hart Cut, No, 2--_.__ 95 tine: Anced. No. 25-2! a Quaker Cut No. 2%-- 1 20 Carrots Diced. No.2. ___ 95 Diced. No. 10 Corn Golden Ban., No. 2---- 1 50 » oiden Ban., No. 1@ __10 00 Marcellus, No. EE 1 25 Fancy Crosby, No. 2.. 1 40 Fancy Crosby, No. 10-- 6 75 Whole Grain, 6 Ban- tam, No: 2205003 1 55 Peas Little Dot, No, 2_---- 2 25 ited BE, June, No.10 _ 9 50 Sifted &. June, No. 2__ 1 90 Marcel., Sw. W No. 21 55 Marcel., E. June, No. 2 1 45 Quaker, E, Ju., No. 10 8 00 Pumpkit. No No. NO 2 see es 92% Sauerkraut No. No. No. Soinack Supreme No. 2M ees 1 75 Supreme No. 2_-._-- 1 37% Maryland ie No. 2110 Succotash Golden Bantam, No. 2. 1 2 ‘test, tie. 2. 1 5! Pride of ‘Michigan___- 1 3 Tomatoes CATSUP Quaker, 10 07._._W doz. 1 10 Quaker, 14 0z._.--doz. 1 48 Quaker gallon glass, deen 10 25 CHILI SAUCE Sniders. 80z. ---..___ 65 Sniders. 140g. __._____ 2 25 OYSTER COCKTAIL Sniders, 11 0z.-----.. 2 00 CHEESE Roquefort. os 68 Wisconsn Daisy ______ 16% Wisconsin Twin ________ 16 New York June, seis oe ae Sap Sago __--______ - 52 BOK oe 19 Michigan Flats _________ 15 Michigan Daisies a 15 Wisconsin Longhorn ___ 17 Imported Leyten ______ 27 1 Ib. Limberger___._____ 19 Imported Swiss _.-... . 56 Kraft, Pimento Loaf____ 24 Kraft, American Loaf__ 22 Kraft, Brick Loaf______ 22 Kraft, Swiss Loaf______ 24 Kraft, Ola End, Loaf __ 81 Kraft, Pimento, % Ib._1 70 Kraft, American, ¥% Yb. 1 70 Kraft, Brick % Ib... 1 70 Kraft, Limbur., % Ib,_1 70 January 9, 1935 CHEWING GUM Adams Black Jack..--.. 6 Adams Dentyne -—------ 65 Beeman’s Pepsin Beechnut Peppermint___ 65 Doublemint Veppermint, Wrigleys_. 65 Spearmint, Wrigleys—- 65 auiey Pruitt... Wrigley’s P-K_-. Veaberry CHOCOLATE Baker, Prem., 6 lb. % 2 Baker, Pre., 6 lb. 3 0z. 2 60 German Sweet, 6 lb.4s 1 Little Dot Sweet Gob: Bese oes oe 2 60 CIGARS Hemt. Champions . — 60 Webster Plaza ___--- 5 00 Webster Golden Wed. 7 06 Websterettes -._..--_. 37 50 Cincos 2202020 38 30 Garcia Grand Babies. 40 00 bradstreets ...-.-... 38 50 Oding) =) 22 40 00 RK G Dun Boquet__-- 75 ¢0 erfect Garcia Subl._ 95 60 Kenwayv. oes 00 Budwiser 22000032 20 00 isabella 222s 20 00 Cocoanut Banner, 25 Ib. tins.__._ 20% Snowdrift, 20 lb. tins. 20% CLOTHES LINE Household, 50 ft.--___. 1 75 Cupples Cord ~_-.---- 2 90 COFFEE ROASTED Lee & Cady 1 Ib. Package yee Boston Breakfast ______ 24 Breaktast, Cup 2.200 23% Competition __-_ 2 Pie a0, 2 ~- 22% Majestic - io: =o (80 Morton House __ 32 medrow 27 Quaker, in cartons____ 24% Quaker, in glass jars_ 2 Coffee Extracts M. ¥.. per 106... a Frank's 50 pkgs._..__ 42 Hummel’s 50, 1 Ib.--__ 10% CONDENSED MILK Eagle, 2 0z., per case__ 4 60 Cough Drops Smith ‘Bros: ooo. | 1 45 Luden’s -_____. Vick’s, 40/10¢ COUPON BOOKS Isconomic grade... 2 50 Economic grade... 4 50 Economic grade_.20 00 Economic grade__37 50 Where 1,000 books are Ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, Dae 1 Saltine Sede Crackers, 1 lb. pkgs 1.40 Saltine Soda Crackers, 2 lb; “pkgs. es 2.68 Saltine Soda Crackers, 8% oz. pkgs.__..____ Butter Crackers, bulk 13 Butter Crackers, Butter Crackers, Graham Crackers, bulk 13 Graham C’s, 1 Ib. 1 49 Graham C’s, 2 16... 277 Graham C's, 6% oz... 93 Junior Oyster C's, blk. 13 Oyster C’s, shell, 1 Ib. : 71 Club Crackers ________ 1 76 CREAM OF TARTAR 6 Ib. boxes... 3s ORIED FRUITS Apricots Choice. 2230 es ee 2216 Standard <:. 6200 a 21 Citron 90: Tb, xbox. 20 ye er 25 ; January 9, 1935 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING SOAP TEA Packages, 11 oz.---.---- 13 Junket Powder -_.-.. 1 20 Am. Family, 100 box 5 20 Japan Junket Tablets ______ 1 35 Beet Helland Herring EB. er 235 Medium 19 Top Steers & Heif.___ 14 Mixed, kegs -_--.--__- 85 Fels Naptha, 100 box__ 4 65 qe cos ae 22@30 Dates Good Steers & Heif.__ 12% Milkers, kegs —--__-__ 6 Flake White, 10 box_. 3 10 ets Quaker, 128, pitted-.. 1 40 Med. ‘Steers & Heif..- 10% Boneless Herring, 10 Ib. Ivory, 100 6s---------— 495 No. 1 Nibbe Quaker, 12s, regular-_ 1 10 MARGARINE Com. Steers & Heif.__ 09 Cut Lunch, 8 lb. pails 1 % Fairy, 100 box________. 20 ee Quaker, oe 1% Ib.-. 2 30 Wilson & Co.’s Brands Palm Olive, 144 box. 6 20 Quaker, 12s, 1 lb.____ 1 45 Oleo Lava, 50 box__----—- 255 Choi or Nae 12 Mackerel Camay, 72 box___ 05 Olce -—_-----____----_. 34 Certified Animal Fat Tubs, 60 Count, fy. fat 6 00 P&G Nap Soap, “100@3 10 Figs Ole Pails, 10 lb. Fancy fat 150 Sweetheart, 100 box___ 5 70 Ceylon Calif., 24-8 oz, case__ 1 80 Grandpa Tar, 50 sm.__ 210 Fekoe, medium -____ 63 ATCHES waa con Rai ni ea Bar, 9s 50 Bes e illiams Mug, oz. 48 ngli Peaches Diamond, No, 5, 144... 6 25 Lamb Med, Fancy, 100 lb.__ 13 00 Lux Toilet, a Laine 05 eongee aaa ——- Evap, Choice ~-------- 14% Searchlight, 144 box__ 6 = Spring Lamb 2 18 Milkers, bbis, _-______ 18 50 Congou, choice ~~ 35:@ 36 Teva. Wancy —__.--___- 16% Swan, 144 -----_----_. 5 65 Good 3 KK K K Norway__- ¥ a Congou, fancy ______ 42@43 Diamond, No: 0.2555. 5 . Medium __ 9 Sipe passe 4G ee See Poon 22 09 Cut Bunch. __- i $0 SPICES Peel Safety Matches Boned, 10 lb. boxes_.__ 16 Whole Spices Lemon, Torelli, Red Top, 5 gross case 4 80 Allspice Jamaica__-___ £ on don 90 Congress, 5 gro. cs.-. 5 25 Mutton Cloves, Zanzibar_____-_ e Orange, Torelli, Standard, 5 gro. cs...#00 Good --_-__-____________ 0s Cassia, Canton 2 Fane 4 0z., dozen_____--_ 90 Medium | 22 e0nu ae 07 SHOE BLACKENING Cassia, 5c pkg., doz.__ oi . 50 Citron, Torelli, 2 in 1, Paste, doz,_____ 1 30 Ginger, Africa _-____-- = 4 oz, dozen___--.-. 90 E. Z. ‘Combination, az. 130 Mixed, No. 1... | @30 MUELLER’S PRODUCTS Dri-Foot, doz. _______ 2 00 Mixed, 10c pkgs., doz._ ass TWINE Macaroni, 9 oz.________ 210 Pork Bixbys, doz. _ __. 130 ‘lutmegs, 70@90 ______ @50 Cotton, 3 ply cone______ 40 Raisins Spaghetti, 9 oz.__-___- 940 Loins 2 19 Shinola, doz.__-___---- 90 Jutinegs, 105-110 _____ @4s Cotton, 3 ply balls______ 40 Seeded, bulk -_----__ % Elbow Macaroni, 9 oz..210 Butts -_-------------____ 18 ?epper, Black ________ 23 é Thompson’s S’dless blk. 74% Egg Noodles, 6 oz. --_. 2 10 Shoulders - 14% es s’dless bik....- Egg Vermicelli, 6 oz... 210 Spareribs _______-_-----_ 12 STOVE POLISH : ee Ege Alphabets, 6 oz... 210 Neck Bones __ ___.. 05 +Blackne, per doz.-___ 1 30 Pure Ground in Bulk z VINEGAR Queer Seeded, 15 oz.__ 8 Cooked Spaghetti, 24c, Trimmings —___________ 15 Black Silk Liquid, doz. 130 Allspice, Jamaica __-_ @18 |,; - O. B, Grand Rapids iW Of 2 20 Black Silk Paste, doz..1 25 Cloves, Zanzbar -_____. @28 wae 40 grain_______ 18% Enameline Paste, doz. 130 —assia, Canton________ @22 wee Wine, 40 grain 19% California Prunes Enameline Liquid, doz. 1 30 Ginger, Corkin -_-__ @17 ite Wine, 80 grain 4K 90@100, 25 1b. boxes —@6% E. Z. Liquid, per dez..1 30 Mustard -___________ @21 80@ 90, 25 1b. boxes __.@07 NUTS PROVISIONS Radium, per doz._____- 130 Mace Penang __--__.. @6) 70@ 80, 25lb. boxes --@07% Whole Rising Sun, per doz.___ 1 30 Pepper, Black __-____ @23 WICKING 60@ 70, 25 lb. boxes __ Almonds, Peerless ____ 15 4 Barreled Pork 654 Stove Enamel, dz._ 2 80 Nutmegs —__-_________ @2%5 No. 9, per gross 3 60@ 60, 26 lb. boxes _.@08% JBrazil, large Clear Back _.._28 00@34 00 Vuleanol, No. 10, doz._1 30 Pepper, White -______ @45 No.1, per gross ___.__. 1 ae 40@ 50, 25 lb. boxes -.@09% Fancy Mixed ____ Short Cut, Clear__.. 30 00 Stovoil, per doz.-___-__ 300 Pepper, Cayenne ____- @26 No. 2, per gross _______ 1 = 30@ 40, 251b. boxes __@11 _—‘ Filberts, Naples -_____ 16 Paprika, Spanish ---_ @36 No. 3, per gross ~~ 2 30 20@ 30, 265lb. boxes..@13 Peanuts, vir. Roasted 1% Peerless Rolls, per doz. 90 18@ 24, 25 lb. boxes -.@14 Pecans, 3, star ....._.__. Ory Sait Meats SALT Rochester, N * PRelles 095 2 No. 2, doz. 50 Pecans, Jumbo ___ DS Belles... 2 0-25 18 F. O. B. oo Rapids Seasoning Rochester, No. 3, doz.. 2 00 Pecans, Mammoth Quaker, 24, 2 Ib.----- 95 Chili Powder, 1% z 62 Rayo, per doz. 15 Hominy Walnuts, Cal. _-17% to 22 Quaker, 36- a -so-5- 2) Guys meen fl Pearl, 100 Ib. sacks_--. 3 50 Lard Quaker, Iodized, 24-2_ 1 35 : (a 30 Pure in terces 8.2 14% Med. No. 1, bbis.-__--- 3 00 1 35 wWib. tubs 222 advance 4 Med.No.1, 100 lb. bkK._ 1 6U 1 35 WOODENWARE Bulk Goods Salted Peanuts 00 Ib. Cubs 22.25 advance % Farmer Spec., /0 Ib.-- 1 00 Ponelty, 3% oz 3 25 Baskets Elb.Macaroni, 20 !b.bx. 1 35 Fancy, No. 1____________ 12 zu Ib. pails _-_-- advance % Packers Meat, 50 Ib._ 65 kitchen Bouquet_____ 402 Bushels, Wide Band, Egg Noodle, 10 Ib. box 125 12—1 Ib. Cellop’ ecase_ 150 10 1b. pails ___~ advance % Crushed Rock for ice, Paurel’ beavea 0 ae wood handles_______ 2 00 5 lb. pails ____-advance 1 cream, 100/Ib., each 895 Marjoram, 1 oz...) g) Market, drop handle. 90 3 lp. pails _---- advance 1 Butter Salt, 280 1b. bbl. 400 Savory. 1’0z.. ¢; Market, single handle. 95 Pearl Barley Compound, tierces _____ 13 Block 50 Ib. 40 Thyme, ton S: ee a0 Market, Gxtng | ci 1 60 Ghester 20 5 80 Shelled Compound, tubs __---- 131% Baker Salt, 280 lb. bbl 3 80 Tumeric 1% 2? «Splint, large ____ _. 8 60 Almonds (ie) 39 6, 10 lb., per bale_____- 96 ; a rie 39 Splint, medium _ - 7 60 Peanuts, Spanish, 125 20, 3 Ib., per bale_____ 1 02 Splint, small __________ 6 50 Lentils ub. bags 22 9% Sausages 25 Ib. bogs, table___.. 45 Chili __----------------_-- 10 Filberts -----_-_________ 32 Bologna 2 a 12 STARCH Churns Pecans, salted _______ 66 Barrel, 5 gal. Walnut. Califo WINGY oo Corn B & each____ 2 40 . rnia ---- 65 Frankfort Kingsford, 24/1 ______ 235 Barrel, 10 gal., each___ 2 65 Tapioca Bork). Powd., bags, per 100..395 ° t 6 eal. per gal. 16 Pearl, 100 lb. sacks... 7% Tongue, Jellied — Arso. 24 1:1b. pkes | ft 66 Minute, 8 0z., 3 doz. 4 05 Fleadcheese 2 ea 16 @ream, 24-1 220 2 20 Pails Dromedary Instant --_ 350 | MINCE MEAT a : Y 10 qt. Galvanzed 2 None Such, 4 doz._____ 6 20 12 qt. Galvanizea _.” 60 : Quaker, 1 doz, case__. 95 14q4t.G a 2 85 Jiffy Punch Yo Ho, Kegs, wet, 1b.. 16% _ _ Smoked Meats Gloss Wat pe 3 10 3 doz. Carton__-------- % 26 : : oe Hams, Cert., 14-16 1b.__ 20 neo, 24 1 aR akes | 1 6G qt. Flaring Gal. Jr._ 5 00 Assorted flavors. Hams, Cert., Skinned es pce ie 410 phan a3e 10 qt. Tin Dairy-. .____ 4 00 OLIVES—Plain eae ee a @20 Bee $5 Ib. pkgs ____ 2 _ EVAPORATED MILK Qualer, 24 3% oz. cs. 1 87 nuckicn (oe @22 cae ae ac 1s____ he Traps Quaker, Tall, 10% oz..2 92 Quaker, 24 7% oz. cs. 355 California Hams ---—- @14 Sie 138 Mouse, wood, 4 holes. 60 Quaker, Baby, 4 doz.__ 1 48 Gee. 12 oz.-___240 picnic Boiled Hams____@18 y 241 Ip. ( Mouse, wood, 6 holes__ 70 Quaker, Galon, % dz. 295 High Life, 12 22 oz. cs.3 45 Boiled Hames -—--—~ @34 Mouse, tin, 5 holes... 65 Carnation, Tall, 4 doz. 3 05 1 gal. glass, each____155 Minced Hams __ Rat, wood 2) 1 Carnation, Baby, 4 dz. 1 53 Bacon 4/6 Cert.--_.---- @ Rat, spring --__ Oatman’s D'dee, Tall_ 3 05 OLIVES—Stuffed Free Run’g, 32, 26 oz.. 2 40 SYRUP mouse, spring---______ Oatman’s D’dee, Baby 1 53 Quaker, 24 2% oz. cs. 1 87 Five case lots..__...-.. 2 W Corn eet, ta 305 Quaker, 24 4 oz. cs... 275 | Beef : Iodized, 32, 26 oz.--_-_ 24) Blue Karo, No. 1%__ 2 65 Pet. Baby, 4 dozen____ 1 53 Quaker, 24 5 oz. cs._. 3 55 Boneless, rump ---.@25 00 Five case lots___.----- 2 30) Blue Karo, No. 5, 1 dz. 3 58 Tubs Borden’s, Tall, 4 doz. 3 05 Quaker, 24 714 oz. cs. 4 55 Blue Karo, No. 10____ 3 40 large Galvanized_____ 8 75 Borden’s, Baby, 4 doz. 153 Quaker, 24 10 oz. cs. 5 95 i : Colonial Red Karo, No, 11%4__.. 2 85 Medium Galvanized___ 7 75 Quaker, 12 32 oz. cs... 7 88 Liver Fifteen 4s -_---------- ; re Red Karo, No. 5, 1 dz. 3 88 Mall Galvanized _____ 6 75 a i Be > - a FRUIT CANS Gallon glass, each__ 2 10 - med) Karo, No, 10)” 3 74 1 35 Ball Mason 1 20 Imit. Maple Flavor = Washboards F. O. B. Grand Rapids PARIS GREEN 129 Orange, No. 1%, 2 dz._ 2 87 Bie Grobe. 5 50 ous pint "= 7 5 Log Cabin Plain, 24 2s 135 OFange, No. 3, 20 cans 434 Giace’ ae pie : = Te dee oar asin Double Peerless__ 7 Half lon _-- 12 0 RICE e Peerless__ 8 50 Hanon Can Tops, gro. 2 85 2s ones “ Fancy Blue Rose------ 5 00 BORAX Maple and Cane Single Peerless________ 7 50 Fancy Head 6 10 Kanuck, per gal._____- 125 Northern Queen______ 5 50 a 4 Twenty Mule Team ce 5 gal. can____5 30 l!niversal _______ a: 25 4,1 lb. packages —_-_- 3 35 anuck: 24/12 Glass £00 | = 919 | ae Cte eat PICKLES 48, 10 oz. packages... 4 40 Kanuck, 12/26 Glass 4 15 Maton nial ne 85 96, 1% lb. packages__.. 4 00 Paper Food Dishes ee Sweet Small Sess } [> size, per M2 70 .. 92 ostma Biscur: Go. Grape Ju: size, 2 GELATINE Pa eS : ie 18 rolls, per case ___.-. 2 10 WASHING POWDERS CS 2 Ib. size, ie 10 i : 12 rolls, per case ______ 1 39 Bon Ami Pd., 18s, box- 1 90 9 3 Ib. size, Jell-o, 3 doz_------- »P Welch, 12 quart case__ 3 90 z Minute, 3 doz.__------- 4 05 18 cartons, per case __. 2 35 Bon Ami Cake, 18s__-_ 1 65 Welch, 12 pint case___ 2 00 5 Ib. size, Knox’s, 1 dozen---- 2 - Dill Pict:les 12 cartons, per case _-_ 1 57 ay aa Gunes 4 * Jelsert, 3 doz.--------- 1 Gal., 40 to Tin, doz._-_ 8 20 3 os 2 * : @hipso; Jargze, 22-3 = 4 05 WRAPPING PAPE 32 oz. Glass Thrown___ 1 50 GliiaHne 4 ton COOKING OIL Butchers D F ‘ Grandma, 100, pee oe oe 4 at. wi bel ee ~~ 05% ALERATUS Grandmm, 24 large_--. 3 50 . 4 dOoz., s€-_-- ¢ Sratt Stripe. om Lake shore 1b. doz... 1 90 Gold tuck t2 iaree 1 95 Gueete. ft doz. 470 “— JELLY AND PRESERVES Pure, 30 lb. paiils---_-- 2 60 Imitation, 30 Ib. pails_1 85 Pure Pres. , 16 oz., dz. 2 00 12 oz. Apple Jelly, dz. 95 13 oz. Mint Jelly, dz. 1 60 7 oz, Cranberry Jelly, dz 90 JELLY GLASSES % Pint Tall, per doz.__-- 35 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Blue Ribbon, per doz. 4 50 Bicycle, per doz.__---- 4 70 Caravan, per doz.-__. 2 25 POP CORN Sure Pop, 25 lb. bags 2 55 Yellow, 24 1-lb. bags_. 2 50 Arm and Hammer 24s_ 1 50 SAL SODA Granulated, 60 Ibs. ¢s._ 1 35 Granulated, 18-2% lb. packages ---------- 110 COD FISH Bob White, 1 Ib. pure 25 La France Laun 4 dz. Lux Flakes, 50 small__ Lux Flakes, 20 large. Old Dutch Clean., 4 dz. Octagon, 968 ---------- DO he 00 60 om om OE CO an ao Rinso, 24g --- --- 4 80 Rinco, 5 95 ae pe Cleanser, 48, 56 of 3 85 Sani Flush, 1 doz... 2 25 Sapolio, 3 dom 3 15 Super mar a : _ Sunbrite, 50s-._-------- 50s Wyandot. Cleaner, 24s i 60 5 gallons, 2 per case__ 1) 15 TABLE SAUCES Lee & Perrin, large... 5 75 Lee & Perrin, small___ 3 35 Pepper, 2202 ee 1 60 Royal Mint 2 40 Tohasco, small______._ 3 75 Sho You, 9 oz., doz.__. 2 00 A-1, large SSS 4 75 Asal. small. 222s 2 85 @Caner: 2 Ogeik Se os 3 30 YEAST CAKE Mastic: (3) domi.) 0.23 2 70 Sunlight, 3 doz, ___ Sunlight, 1% doz. --___ 1 35 Yeast Foam, 3 doz.__-_ 2 70 Yeast Foam, 1% doz... 1 35 YEAST—COMPRESSED Fleischmann, per doz... 30 Red Star, per doz._----- 2 Spas ae see SE Reese et i 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit. First Vice-President—M,. A. Mittleman, Detroit. Vice-President—Arthur Rapids. Vice-President—Edward Dittman, Mt. Pleasant, Vice-President—K. Masters, Alpena. _Vice-President—Max Harriman, Lan- sing. Vice-President—Fred Venting, Saginaw. , oe een Schmidt, Hills- ale. Allen, Grand Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Rapids. _Sec’y and Treas.—Joseph Burton, Lan- sing. Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Annual Meeting of Michigan Shoe Dealers The annual convention of the Michi- gan Retail Shoe Dealers Association will be held in Grand Rapids with headquarters at the Pantlind Hotel, Jan. 20, 21 and 22, in connection with the exhibits of the Michigan Shoe Travelers Association. At the present time reservations have been received from over 100 exhibitors, which prom- ises to make this one of the largest conventions of its kind ever held. A list of the manufacturers and their rep- resentatives is given below. The convention starts on Saturday evening, January 19, with a meeting of the Travelers for the purpose of forming a permanent association. On Sunday the convention proper opens with registration of the dealers at the Pantlind Hotel. All exhibits will be open and a large number of dealers will arrive on Sunday, accompanied by their wives. Monday noon there will be a luncheon for dealers only and in the evening a style show will be given under the direction of the exhibitors committee having this in charge and assisted by Miss Dorothy Smith, of the Herpolsheimer Co., which is furnish- ing the costumes. Following the style show will be a cabaret party and dance at the Pantlind supper club. This will be a high class entertainment for all dealers and their wives. ‘On Tuesday noon there will be an- other luncheon and Tuesday evening the dealers’ banquet will be the big closing event of the convention. Spe- cial entertainment has been planned for the ladies during the convention. Monday morning a tour of furniture factory display rooms which are very gorgeous will start the program. In the afternoon a special theater party has been arranged. On Tuesday morn- ing a directed shopping tour of the downtown stores and in the afternoon a bridge party has been planned. Shoe Manufacturers Making Exhibits Representative Firm Name Sarasohn, Robert, R. McCracken, C. J. Farley Co., Grand Rapids P. A. Bland, Boyd-Wright Shoe Co., St. Louis, Mo. J. P. Lucas, Walker T. Dickerson Co., Columbus, Ohio Walter Seidel, Freidman-Shelby Shoe Co., St. Louis, Mo. Don Springate, Florsheim Shoe Co., Chicago L. J. Raymond, Fargo-Hallowell Shoe Co. MICHIGAN TRADESMAN Ed, Johnson, Lima Cord Cole & Heel Co., Lima, Ohio Sam Warum, Carmo Shoe Mfg. Co. John B. Loughlin, Carmo Shoe Mfg. Co. A. J. Fedorowicz, Harrison Shoe Co. M. A. Algaze, Diamond Shoe Co., New York City : F. D. Sherwin, Holland Shoe Co., Hol- land Harry Teetseel, H. C. Godman Co., Co- lumbus W. H. Corliss, Gilbert Thiensville, Wis. Ray Wegman, Carlisle Shoes (I. Mil- ler) Long Island City, N. Y. F. A. Huetter, Conrad Shoe Co. J. S. Burke, Chas Strother, Pontiac Shoe Co. D. R. Grismore, Sno-Flake Products Co. Hargis, Air-O-Pedic Shoe Co., Brockton, Mass, R. L. Clement, Nunn, Bush & Weldon Shoe Co., Milwaukee Drummond, Queen Shoe Co., St. Louis H. R. Bahlman, Ideal Shoe Mfg. Co., Milwaukee Curtis Johns, Groves Shoe Co. L. R. Armstrong, Brown Shoe Co., St. Louis R. O. Crossley, Huth & James Shoe Co., Milwaukee Hugh McKnight, Brown Shoe Co., St. Shoe Co., Ray Charles Quality Louis O. M. Kahn, Capitol Shoemakers, St. Louis H. R. Harner, Julian-Kokenge Co., Columbus C. H. Bloom, Ebner Shoe Co., Mil- waukee Geo. H. Hampson, Everett & Barron Co., Providence, R. I. John Carroll, Natural Bridge Shoe Co. L. A. Harper, Herbst Shoe Mfg. Co., Milwaukee Jos. Leach, Goding Shoe Co. C. A. Dean, Tweedie Footwear Corp., Jefferson City, Mo. L. H. Duyser, Endicott-Johnson Corp., St. Louis Geo. E. Price, Geo. S. Durst, Jarman Shoe Co. W. M. Wiggers, Richland Shoe Co. N: J. Elliott, Portage Shoe Co. L. R. Bagnell, M. V. Cranmer, Wyenberg Shoe Mfg. Co., Milwaukee D. D. Oster, W. B. Coon Co., Roch- ester, New York L. C. Asterbloom. Fein & Glass, Inc. H. A. Torson, Herold-Bertsch Shoe Co., Grand Rapids H. A. Teeter, Harry Springate, Davidson Shoe Co. R. P. Jones, Enna Jettick Shoe Co., Auburn, New York Harrison Gates, Dyer Hall Shoe Co., Auburn, Maine J. W. Moore, Dunn & McCarthy, Inc., Boston, Mass. H. B. Lovall, Robert-Johnson-Rand, St. Louis Geo. Risley, Selby Shoe Co., Ports- mouth, Ohio L. K. Johnson, Racine Shoe Co., Ra- cine, Wis. E. H. Dickenson, James Shoe Co., Mil- waukee Frank Cahill, Selby Shoe Co., Ports- mouth, Ohio R. E. Schulze, Musebeck Shoe Co., Danville, Ill. R. E. Adams, Ainsworth Shoe Co. Pierce Knisley, Ainsworth Shoe Co. G. W. Brossaard, Harold A. Broadwell, Shoe Co. Harry V. Tucker, Virginia Shoe Co., Milwaukee J. H. Regalman, Rice-O’Neil Shoe Co., St. Louis J. J. Smith, United Shoe Co., Cincin- nati P. R. Howard, Ault & Williamson, Auburn, Maine H. L. Kincaid, D. D. Stickles Co., Red Wing, Minn. Carl Verburg, Marvin H. Shapiro Shoe John Pilling Co. A. W. Slater, Robinson-Bynon Shoe Co. Ed Hunter, Sherwood Shoe Co., Roch- ester, N. Y. Hugh Jennings, Hamilton-Brown Shoe Co., St. Louis C. Bos, Bos Leather Co., Grand Rapids E. J. Walker, C. B. Evans Shoe Co., Wakefield, Mass. Lawson, Schworm & Fink Shoe Co. Dick Hocking, Doerman Shoe Co. Howard N. Wilson, Stephen Putney Shoe Co, Max Meisner, Roger Bros. Co. Jack Shaw, Simplex Shoe Mfg. Co., Milwaukee Wyckoff, Hoge-Montgomery Co., Frankfort, Ky. R. E. Renck, Fred A. Mayer Shoe Co. D. Turesk, A. Bloom Shoe Co., Min- neapolis, Minn. S. Marcus, Fashion-Bilt Shoe Co., St. Louis Geo. H. Jesse January 9, 1935 Geo. Wiskochill, Scott Foot Appliance Co., Omaha Geo. A. Jacques, Wm. F. May Co. V. L. Rash, Pedigo-Lake Shoe Co., St. Louis Harry K. Dunn, Krittendorf-Ditman Co., Minneapolis, Minn. George Sennhouser, Brower Shoe Co., St. Louis F. M. Brown, George Sandberg, J. P. Smith Shoe Co., Chicago H. A. Becher, Best Shce Co., Boston Mack Johns, Rich Vogel Shoe Co., Milwaukee E. C. Smeltzer, Tupper Slipper Corp., Brooklyn G. W. Gorman, Freeman Shoe Co. C. I. Slipher, Birk Mfg. Co. James Schor, D. Meyers & Son Frank Musson, Jeno Bros. L. C. Stahlbrodt, P. W. Minor & Sons R. I. Lloyd, Irving Drew Co., Cincin- Bros. nati Charles Levy, Charles Meis Shoe Co., Cincinnati Ed. Sinsheimer, E. E. Taylor Shoe Corp. R. W. Gibben, Connolly Shoe Co. Mr. Hoekstra, Hoekstra Shoe Co., Grand Rapids Mr. Bolt, Nettleton Shoe Co. Fred Chesebro, Herman Dreifuss, Bloom Bros. Co., Minneapolis, Minn. ——_>+ oe _- Speaking of competition between the radio and the press, did you ever see your name in print in radio? 3 -~> - Social legislation promises to be ar- ranged sociably. LAN SING DETROIT depwession proof WD) on EENANCEAEK CONDITION ES EWEN SERONGER IHAN BEFORE IHE DEPRESSION — WE MAWE MAINTAINED OUR DIWIDEND RAKE OF NOT HESS THAN 35% MICHIGAN SHOE DEALERS MUTURL FIRE INSURAARCE COMPARNRY MUTUAL BUILDING GRAND RAPEDS 4 Se i i January 9, 1935 MICHIGAN TRADESMAN 23 OUT AROUND (Continued from page 9) revenues developed is spreading, such instances are still well in minority. In short, external rather than internal fac- tors play the major part in determin- ing changes in cost levels. During 1934, average retail store ex- penses followed a slow downward course. This movement reflected scat- tered rental reductions on lease re- newals and compromises with land- lords, but more fully the adjustments ef operations to secure greater effici- ency under the retail code. The latter movement now has been practically completed, and indications are that at least moderate increases in most items of store operating costs will be wit- nessed during 1935, One important factor in the out- look for moderately higher costs in 1935 is that threats of probably will recur this year. Regard- less of the success of the unions, press- ure from them will produce greater liberality by store operators to their employes. It remains highly doubtful, however, that any widespread union- ization of retail stores will develop. Unionization necessarily must be local in character, and to be successful over unionization any extended period of time must in- clude all of the major operators in a locality. Full coverage of any buying center would permit operators in the area to retain their respective trade positions and to pass on increased costs to the public. With few stores at most placed in any one buying center, the variety and the apparel chains and the mail order company stores are least threat- ened by unions, while department stores and grocery chains in Western and Middlewestern cities appear to be relatively vulnerable. Higher taxes of various sorts also confront retail stores as well as other industrial units. Most forms of tax- ation can be passed on to the public if the burden is sizable, although the mechanics of pricing for this purpose present difficulties and at least a short period is required to effect adjustments. Thus, gross sales taxes on items sell- ing for fractional parts of a dollar are hard to handle. The problem is being solved by variety chain stores, but in the grocery field inability to pass on all of gross sales levies has been re- ported. Moreover, in certain situations business is driven across state lines, and this principle follows also when such taxes are applied to smaller pol- itical entities. Discriminatory chain store taxation, however, cannot be harmlessly passed on to the public. Thus far, chain store levies for the most part have been moderate, and even the heaviest have been of primary concern only to gro- cery chains. Additions to these laws and a few upward revisions in the rates of present statutes are likely during 1935, but it is expected that such cater- ing to the desires of single-store oper- ators will be confined to states in which rural and small-town interests pre- dominate, Retail stores cannot expect to escape the effects of any so-called social legis- lation which may be provided for dur- ing the 1935 congressional session. Proposed items of this nature include unemployment insurance, old age pen- sions, and the 30 hour week. Measures on the first two of these items appear to be clearly slated for adoption. The exact effects of developments of this nature cannot be appraised in the ab- sence of major details. Proposed charges on employers range from 2 to 5 per cent. of total payroll. Even the lower of these rates would be in excess of the amount probably neces- sary to care for legitimate cases of unemployment in the retail field, how- ever. For pensions a charge of 2 per cent. of payrolls appears to be the most probable rate to expect. Such general levies normally consti- tute only an administrative problem to operators, the burden being shifted to consumers. However, the cry of ex- cessive costs of distribution has risen in the last two years in response to the sharp price advances forced by the NRA. It is possible, therefore, that politicians may attempt to force the absorption of social charges by store operators. R. A. Turrell, the Croswell druggist, is one of the six candidates for the office of state representative in San- ilac county as successor to Representa- tive John W. Goodwine, who met death in the recent hotel fire at Lansing. Mr. Turrell has resided in Croswell twelve years and has been secretary of the Michigan State Pharmaceutical associ- ation for ten years. He has also been a prominent advocate of farmers’ inter- ests. He has never sought public office before. I wish him the success he richly deserves. Traverse City, Jan. 7—With great interest I read your articles in the Michigan Tradesman about the chain store gang. A new way of getting a lot of their business has come to me, but it will need a lot of help to put it through. I would like to know what you think of the proposition. The independent merchants of the United States are carrying millions of dollars worth of old credit accounts on which they don’t receive as much as the good will of the people who owe them. They would rather take their welfare orders to the chain than give the man carrying their old accounts a break. We have three A. & P. and two Kroger stores here, which handle over half the welfare orders in Grand Trav- erse county. Now it looks to me that if the inde- pendents could get to the welfare re- lief commission and have things changed, I think we could get an aw- ful lot of business away from the swine. Here is one way it might be worked: Suppose Jones is on the welfare and he takes his order to the gang at pres- ent. Grocer Smith was carrying him through part of these hard times and has an account of $27.92 against him. Smith is entitled to this man’s trade for carrying his account. Now, why can’t a plan be worked out whereby Jones must get his welfare order filled at Smith’s as long as this $27.92 account is on Smith’s books? Of course, this $27.92 might take a few years to get paid up, which would take just that much away from the swine, but I won't try to tell you in United States the proper name _ for them. _ Maybe you can get my idea and if it is of any use I will appreciate hhear- ing from it through ‘the good old Tradesman. I thank you for the interest taken in the independents behalf. Jess Roberts. merchant, like thousands of others, sees the chains getting the bulk of the welfare orders. The relief committees having charge of welfare operations evidently do not distinguish any difference between the chain store corporations and the home merchant. This At first the chains would not accept a- welfare order, but soon found it a considerable volume, and as they take no risk in getting their money, they now go after welfare orders. Those re- ceiving welfare orders have been in- structed to not permit any merchant to whom they may be owing an ac- count, to permit any part of the order to apply on the account. Instead of looking upon the home merchant as a benefactor, in extending credit, the Government discriminates against him. Were it not for the credit extended by home merchants, the relief bill would mount much higher. If the independ- ent merchants of Traverse City were strongly organized, they could bring pressure to bear on the powers that be to remedy this abuse, as well as other abuses which are common to the retail trade. The policy of “let George do it” does not get any merchant any- where in the face of the fierce and unscrupulous competition of the chains, which have no right to cultivate wel- fare orders anywhere. E. A. Stowe. +> Shoe Output Best Since 1929 Shoe production for 1934 was esti- mated in local trade circles yesterday at about 353,000,000 pairs, the highest figure since 1929, when output amount- ed to 361,402,000 pairs, so that for the first time in history shoe production in two successive years passed the 350,- 000,000 mark, The industry ended the year in a better position than at the close of 1933, inasmuch as consumption in 1934 was estimated to have passed production while in the previous year it was below output. >. If She’s Irritable, Give Her Spinach Spinach is good to relieve irritability, Dr. David M. Greenberg, biochemist of the University of California, told the Western Society of Naturalists at La Jolla last week. Vegetarians should be less excitable than meat eaters, he also found, Rats told him these things as a result of his experimental work on the effect of magnesium in animal organ- isms. He found the lack of magnesium in the animal system led to hyper-irri- tability and hyper-excitability, and in extreme cases to convulsions. —_»+ The world would be better brighter if people were taught the duty of being happy as well as the happi- ness of doing their duty. To be happy ourselves is a most effectual contribu- tion to the happiness of others. and Broadened Powers To Be Sought for Secretary of Agriculture Broad powers for the Secretary of Agriculture to permit him to write marketing agreements cov- ering so-called non-basic crops, designed to enable him to carry out further principles of the Agri- cultural Adjustment Act, are to be sought from Congress. The objective is to restore par- ity to agriculture, control produc- tion and even to license distribu- tors and processors. It would cov- er all such things as vegetables, fruits, nuts, poultry and eggs and could encompass the so-called basic commodities as well, for to- bacco, rice and sugar now are dealt with in this manner. Under the proposed new legis- lation, the Secretary could limit or he could increase production; he could license distributors, proces- sors and others; he could examine the books of licensees, and make his own rules and regulations. Ex- act form of the proposals will soon be made known, and it is un- derstood there is a great deal of sentiment in Congress favorable to the suggestions. a. Veterans to Remain Firm Organized veterans will contest any move to liquidate the bonus obligation on a discount basis and will demand payment in full as of the due date of the adjusted serv- ice certificates. All sorts of compromises are being discussed, the most plausi- ble one being payment to needy veterans at a cost of some $800,- 000,000 and withholding of the balance of about $1, 300,000,000. Should this be agreed to, ob- servers predict that the latter amount would be paid other vet- erans next year, in advance of the general elections. —_~2++2>___ Pushing others brings pull. Complete modern Drug Store fixtures for sale at a great sacrifice, consisting of plate glass sliding door wall case, show cases, cash registers, count- ers, back bar soda fountain and utensils, etc. ABE DEMBINSKY, Liquidator 171 Ottawa Ave., N. W. Grand Rapids Michigan Phone 89574 John P. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—PEANUT AND COFFEE ROASTER—Combination coffee grinder and peanut butter machine; two Stim- son computing scales; adding machine; eash register; and other fixtures, Also small stock of groceries, shoes, ana rub- ber goods. Cheap. Hinkley Store, La Grange, Indiana, 698 oS ECS ae TNS ee 24 MICHIGAN TRADESMAN January 9, 1935 ItemsFrom the Cloverland of Michigan Sault Ste. Marie, Jan. 7—The Soo directory, now being distributed, snows our population is steadily increasing. The figures show that the population ‘s now figured to be 14,365, as compared with 13, 755 by the 1930 U. S. census. Pronounced diversity of business was found. The directory shows 109 dif- ferent kinds of business and_ profes- sional enterprises in operation. Feat- ures of the new directory are a revised story of “The Lock City” by the Sault Chamber of Commerce; rosters of gov- ernment officials; numerical telephones directory and a householders guide de- noting tenant-owned homes and list- ing telephone numbers opposite house numbers. Fred S. Case, one of our popular citizens and vice-president of the First National Bank, has been appointed to represent this district as member of the organization committee being form- ed to perfect the formation of a pro- posed Michigan State Chamber of Commerce. The appointment was made by J. M. McEvoy, President of the Detroit Board of Commerce and chairman of the organization commit- tee. ‘Now comes an eminent New York divine with the statement that playing bridge is a sin. As a matter of fact, the way some people play bridge is a crime. At the Chamber of Commerce an- nual banquet, to be held at the Ojib- way Hotel Jan. 31, B. V. Moore, vice president of the First Minneapolis Trust Co., will be the principal speaker again. This will be Mr. Moore’s third trip here for that purpose. He spoke here in 1929 and again in 1930. Mr. Moore is a well known banker and business man. His subject will be “Business.’ F, J. Plave has opened a new grocery at 804 Ashmun street, in the Fletcher block, which has been redecorateed, fitted with new fixtures and stocked . with a clean new line of groceries, and meats, Mr. Plave formally conducted a similar business at Escanaba. Carl E. Sauter, for the past seven- teen years the popular manager for the Standard Oil Co. here, has been transferred to the managenient of the Standard Oil Co. at Menominee. Mr. Saulter has made. many friends while living here who will regret his depart- ure. Fifteen of the companies employes here tendered him a farewell party, presenting him with a fine traveling bag, and wishing him every success in his new home. In the good oid days our query was, “Where do we go from here?” Now we ask, “Where are we at?” Newberry had a better year during 1934 than during 1933, despite the fact that one of the town’s major industries was long idle and an average of 200 families in the county have been on relief. Although Newberry is a small town, there was not one business fail- ure, and one mill which had long been idle was purchased and is now oper- ating. A sawmill in connection with it is also operating. Word was received here last week announcing the death of Dr. Minta Proctor Kemp, 60, daughter of the late Lewis D. Kemp, who was a former Sault resident who visited here fre- quently. She came to the Sault with her parents when she was a child and attended the public schools here, grad- uating from the Sault high school, She attended and was graduated from the University of Michigan medical school and practiced here for about a year after her graduation from the medical school. She died at the Friends Hos- pital, Philadelphia. The burial took place at Milford, in accordance with Dr. Kemp’s wish. Drummond Island has another sur- prise to spring. The latest is that oil has been discovered. A search for oil is now being made on the Island, although authorative information could not be obtained. It was understood the promoters expect to have the well down between 300 and 400 feet by this time. The well is being drilled by F. D. Barton, of Saginaw, and others who obtained a drilling permit from the state conservation department. So far as available records show, this marks the first oil drilling venture on the Island, although some test drilling has been done in other parts of the Upper Peninsula. Supplies and equip- ment were taken to the Island during the hunting season. The well is located near the Johnswood farm, a few miles East of Johnswood. “What makes you think that man we just met was a banker?” “Why, I heard him say that children were the coupons cut from the bonds of matri- mony.” The Northland Hotel, at Marquette, has a new manager in the person of Edward F. Sholtz, who assumed his new duties Jan. 1 to succeed John N. Degelman, who has managed the Northland for the past four years. Mr. Scholz, who is 33 years old, has been in the hotel business fifteen years. He comes to Marquette from Duluth. where he was employed in the Hotel Duluth for five years as clerk and assistant manager. Mr. Scholz will be ssaociated here with Mr. Roberts and Leon A. Degilman, of the Hotel Ojib- way. Mr. Roberts will make monthly trips to Marquette from Minneapolis and Leon Degelman will visit the Northland every two weeks. The new manager announced that there would be immediate changes in the personne! at the hotel. Mr. Degelman and his son, Cleotus, announced the purchase of.the lease and furniture of the new $100,000 hotel at Tomahawk, Wis. They will leave Marquette about the middle of January. The hotel was built by citizens of Tomahawk about two years ago and is a fireproof struc- ture with fifty rooms and a dining room and coffee shop. William G. Tapert. —— 2.2 >—___ First Feature of Michigan Hardware Association Meeting Grand Rapids, Jan. 8—The largest trade association in tthe state wants you at the opening of the forty-first annual convention, Tuesday, Feb. 12. First: A concert program at 11:45 a.m. Next: The President’s luncheon at noon. I am expecting 600 at my big party. Remember, it is my treat. A luncheon that the Pantlind promises will be one you will long remember. After That: You will hear my short message, “Look at the Record.” Some things you should remember about your Association. Then—G. W. Zinky, manager Mod- ernization Credits of Federal Housing Administration, will tell you about “Sales Opportunities in Home Build- ing; how the hardware man can get his share of the business; how to help your customer make a Federal loan. Finally, a talking movie, Forward America, shows how buying at chain stores destroys a community. The chains have tried to stop this film through NRA, the White House, the film code authority and the Federal Trade Commission. First showing in Michigan. Watch for later announcement of convention and entertainment program for Wednesday, Thursday and Friday. Exhibit—One hundred twenty-four booths at the exhibit will be filled with snappy new merchandise to make your cash register ring throughout 1935. This will be one of the biggest shows ever held by the yee Association, H. ntz, Pres. Mich. Retail Tine Ass’n. Secretary H. W. Bervig wants the attached sheet. Fill out and send to him at 1112 Olds Tower building, Lan- sing. Here is you chance to get the answer to something you would like to know: 1. What do you want to know about “Taxation and Business”? A promi- nent legislator will give the answer. 2. What do you want to know about “Conservation and Game _ License Fee”? The director of Conservation will be there to answer. 3. What do you want to know about “The Business Man and NRA”? The state NRA director will answer your question. 4. What question would you put to a National manufacturer? One of them will tell you where manufacturers stand. 5. What do you want to ask a whole- saler? The chairman of the wholesale hardware code committee will reply. 6. What question would you ask a brother retailer? One of your own members will supply the answer. —_++.____ Death of O. B. Clemens Canton, Ohio, Jan. 4.—I have just been advised of the death of Mr. O. B. Clemens, 109 Stewart street, Grand Rapids, which occurred on Wednesday, Jan. 2 Oscar B. Clemens I was in Grand Rapids on Christmas day and had a visit with him, but found him in a very critical condition, I re- turned home the next mornng or I would have dropped in to see you. As Mr. Clemens was very widely known in Michigan and Wisconsin, as a member of the firm of Clemens & Gingrich Co., from 1909 to 1920, when his health gave out, I thought you might make mention of it in your paper, especially since I remember that you gave him a very nice write-up a few years ago, so that your files would show some history of his life. Mr. Clemens was with Brown & Sehler Co. several years before I join- ed that organization in 1901. Early in 1909 we severed our connections and started the Clemens & Gingrich Co. as distributors for the Blizzard ensilage cutters. Mr. Clemens covered the state of Wisconsin, while I covered Mich- igan and gradually we added others to our organization until we did a busi- ness one year !that reached a volume of better than $325,000 net. In 1920 Mr. Clemens found that he had a severe case of diabetes, from which he never recovered and much of the time endured great suffering. Mr. Clemens was One of the best salesmen I ever knew and I have no doubt that he sold more ensilage cutters during his active years than any other man in the country. Being widely known among your readers I thought that you might want to make mention of his passing away. I am glad to say that our: business for 1934 shows an increase of just 100 per cent. and during the past three months I have traveled from coast to coast, and as a result have a bunch of the best carload orders for 1935 that we have had in a good many years, with a very promising outlook; 30 that I feel very much encouraged. I plan on being in Grand Rapids again within a few weeks, at which time we may take different arrange- ments for our distribution in that state, and in that case may want to do some advertising in the Michigan Tradesman. I hope you are enjoying the best of health and assure you that I get a great kick out of reading the Michigan Tradesman from cover to cover every week. I hope you may be spared many mre years to carry on your splendid work, Je H. Gingrich, Pres. Blizzard Manufacturing Co. ——— +22 Dry Goods Conditions Post-holiday puiet featured retail trade last week. Local sales volume tended to be about even with last year, with trade in other sections credited with some increases. Consumer response to current promotions was reported’ spot- ty. Fur, cloth coat, lingerie and men’s clothing departments made the best comparative showing. For December, nation-wide depart- metn store trade is expected to show a rise of about 15 per cent. Sales fig- ures of chain stores for last month are incomplete as yet, but three systems so far have reported increases: ranging from 13 to 15 per cent. Locally, an increase of 6.3 per cent. was reported by the Federal Reserve Bank for the period from Dec. 1 to 24. This was less than half of the gain noted for the first twelve shopping days, a reduction which merchants attributed to the sales tax. The wholesale markets are beginning to reflect increased activity. Arrivals of buyers are expected to be notably heavy during the next two weeks. Con- fidence is the rule as the Spring buy- ing season gets under way. —_+~+~+—___ Annual Meeting of Hotel Greeters of Detroit (Continued from page 1) man Board of Governors, Ethel Neff, Hollywood Hotel; Board of Governor members, Tillie Brittain, Detroit, Mrs. Wm. Crabb, Detroit, Irene O’Brien, Detroit, and Laura Prang, Hotel Stat- ler. Preceding the meeting a dinner dance was held in the Colonial Room for seventy Gereters and friends, where they enjoyed a delicious dinner and danced to the tunes of Jack Okie and his Detroit-Leland Orchestra, enter- tainment being provided with the com- pliments of Corinne Muer. The secre- tary’s report showed a nice improve- ment in membership, an increase of nearly 100 per cent. being registered in the last year. The Treasurer’s report indicated a substantial balance in the bank. “J. Denawatz, Publicity Director. +--+ Detroit—Two Angels Products Co., 303 South Livernois street, has been organized for manufacture, sale and importation of pharmaceuticals, chem- icals, cosmetics and dentrifrices with a capital stock of 1,000 shares at $10 each $1,000 being paid in. —_~++>____ He misses who has no mission. "SE ph ral amcnarncan oemnnseae tee ee FREEDOM Men whose boast it is that ye Come of fathers brave and free, If there breathe on earth a slave, Are ye truly free and brave? If ye do not feel the chain When it works a brother’s pain, Are ye not base slaves indeed, Slaves unworthy to be freed? Is true freedom but to break Fetters for our own dear sake, And, with leathern hearts, forget That we owe mankind a debt? No, true freedom is to share All the chains our brothers wear, And, with heart and hand, to be Earnest to make others free. They are slaves who fear to speak For the fallen and the weak; They are slaves who will not choose Hatred, scoffing and abuse, Rather, in silence shrink From the truth they needs must think; They are slaves who dare not be In the right with two or three. James Russell Lowell. Mate 1935 Your BIG YEAR in TEA SALES .. . T’S easy. Just get behind Tender Leaf Tea —the tea that’s richer in Theol, the flavor- bearing oil in tea. That’s what makes this fine tea the favorite of tea-lovers everywhere. " Tender Leaf Tea means greater tea satisfac- YZ tion and more repeat sales. Feature it all dur- ing 1935 and VASE Le | ! _ A Product of STANDARD BRANDS INCORPORATED prom ran’ pay? . IF YOUR BUSINESS IS INTERRUPTED BY FIRE. YOUR LOSS OF PROFITS AND OVERHEAD COST SHOULD EE PROTECTED BY MUTUAL USE and OCCUPANCY INSURANCE THROUGH THE MILL MUTUALS AGENCY MUTUAL BUILDING LANSING MICHIGAN DETRO T SAGINAW GRAND RAPIDS @ @® BISCUITS MAY BE BOUGHT WITH CONFIDENCE AND SOLD WITH PRIDE Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan GOOD REASONS WHY YOU SHOULD STOCK W. R. Roach & d Co., Grand Rap- e van a ry ids, maintain seven modern You know Michigan facto- ries for the can- ning of products grown by Michi- T/ by HAR gan farmers, Soo A complete line of canned vegetables and fruits.