ie, S & mM me LYE WEEKLY 87 SIPS Sa (6 Fifty-second Year es TYNE Pe) mo Tin ¢ Sas W BA ) a. § h ( AMMA, CG = a] ZED \) ; y see ES (AG IRADE : Gas ina COMPANY, PUBLISHERS Sys . POOR SON GRAND RAPIDS, WEDNESDAY, JANUARY 23, 1935 / CAKMSD CAMS Cr AW TOD SOP CWO WOO WWF WUD TWOP WWI WWD ST WOPD CME CMPD OWN OIE CPN S CPR CANS CA WLID CADW DCD WAY CDW CANAD CAWADCDWR DCA WED CDWADCANOD Sv ~ ii TO-DAY With every rising of the sun Think of your life as just begun. The Past has cancelled and buried deep All yesterdays. There let them sleep. Concern yourself with but To-day— Grasp it, and teach it to obey Your will and plan. Since time began To-day has been the friend of man. You and To-day! A soul sublime And the great heritage of time. With God himself to bind the twain, Go forth, brave heart! Attain! Attain! AFTERWHILE Afterwhile we have in view The old home to journey to; Where the mother is, and where Her sweet welcome waits us there; How we'll click the latch that locks In the pinks and hollyhocks, And leap up the path once more Where she waits us at the door; How we'll greet the dear old smile And the warm tears, afterwhile. JAMES WHITCOMB RILEY. Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan GOOD REASONS WHY you sHKCULD STOCK cea Nhe _ a | ids, maintain seven modern Michigan facto- ries for the can- ning of products grown by Michi- gan farmers. A complete line of canned vegetables and fruits. COMPENSATION FOR INJURY CONTINUOUS SALARY FOR PERSONS INJURED WHILE IN YOUR EMPLOYMENT IS YOUR BEST PROTECTION AGAINST SERIOUS LIABILITY JUDGMENTS. INSURE YOUR EMPLOYEES WITH COMPENSATION INSURANCE PRESENT PREMIUM SAVINGS 10% - 15% MILL MUTUALS AGENCY MUTUAL BUILDING LANSING MICHIGAN DETROIT SAGINAW GRAND RAPIDS ® @ INE for each member of YOUR STORE FAMILY Your people are ambitious to make more sales. So are you. See that they—and you—have every opportunity. See to it that each member of your staff gets and reads the TRADESMAN. Every one of them will enjoy and profit by it. So will you. Because they'll be kept abreast of everything that is new in merchandising, selling, advertising and display. And the cost is trifling — $3 a year, for 52 weekly issues. In more and more progressive stores you will find that every man in the place has his own copy of the TRADESMAN. Sometimes the store pays for the individual subscriptions. Sometimes the individual pays. Sometimes it’s 50-50. But at all times everybody is happy. Write us. TRADESMAN COM- PANY, Grand Rapids. $e ) Fifty-second Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent_ each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 611 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions SOME TRENDS IN TRADE Sidelights on the General Business Situation President Roosevelt’s budget mes- sage made it clear that the country is embarking on a course which calls for the use of the power of the Govern- ment to preserve private enterprise by regulating its abuses and balancing its deficiencies. It is a form of social con- trol which is neither laissez-faire nor collectivism, neither rugged individu- alism nor a regimented economy. A basic principle may be found in the President’s budget statement, “I am submitting to the the Congress a budget which balances, except for ex- penditures to give work to the unenm- ployed, Such deficit as occurs will be due solely to this cause, and it may be expected to decline as rapidly as pri- vate industry is able to re-employ those who are now out of work.” He went on to explain, in substance, that the Government income next year will be a little higher because business will be a little better and more taxes will be coming in. He expects the na- tional expenses to be about the same because what little economies he can make in unemployment relief must go to improve the national defense and other things. Careful students of Gov- ernment finance believe that he delib- erately underestimated the probable government income and. overestimated the outgo. Radicals think that his open- ing day message to Congress and the budget mesage were conservative, while the conservatives think they were radical. The attendance and sales of the Jan- uary and February automobile shows in previous years have proved to be a fairly reliable index to the coming year’s automobile market. The New York show had a record opening day crowd and both attendance and sales in succeeding days gained substanti- ally over 1934. The early reports from retail organi- zations substantiate the rosy estimates made in December of holiday business. Sales of Montgomery, Ward & Com- pany in December were the largest for any month in the firm’s history—gain- ing 39.5 per cent over the preceding year and topping the 1929 month frac- tionally. Spiegel-May-Stern’s Decem- ber sales were 61.9 per cent better than in 1933, and both December business and the full year’s business were the biggest ever registered since the found- ing of the company. Jules Backman and A. L. Jackson, editors of Economics Statistics, Inc., and regular contributors to Sales Man- agement, say that “An analysis of the underlying conditions now existing in the business situation indicates that the outlook for future business activ- ity is the brightest that has been evi- den singe the early part of 1929.” Production of passenger cars and trucks in the United States and Can- ada for 1934 shows a gain of 45 per cent. over the preceding year. The wholesale value of the 2,885,000 units was $1,453,800,000. The total value of motor vehicles, accessories, service equipment, and replacement of parts and tires, plus estimated gasoline con- sumption, is approximately five bil- lion dollars. Commercial travel as measured by hotel sales is now back to nearly 70 per cent. of 1929, with Washington and Detroit more nearly normal ‘than any other of the large cities. The Supreme Court decision which nullified the oil production control pro- visions of the National Industrial Re- covery Act is not considered as an up- set of the NRA plan as a whole. The Court held Section 9 defective in that it failed to state any standard or policy to indicate the legislative intent for the guidance of the President in his exercise of the delegated authority. Ad- ministration leaders claim that the rest of the New Deal key legislation does not contain the defect found in the Oil Section, Terrific ofl price slashes and a tremendous increase in produc- tion are likely to follow the Supreme Court ruling. Despite a slowing down in the last half of the year, corporate net incomes for 1934 will show a marked increase over the preceding year. Net incomes of most industries show gains in profits or a replacement of deficits with profits. Recently several editors and mem- bers of the staff of McCall’s Magazine went down to the Tennessee Valley to make a survey of the Government’s project, with particular reference to electrical appliance sales developments. Some high spots from their investiga- tion are: (1) Appliance sales are reach- ing hitherto unheard of totals. In Tu- pelo, Mississippi, the first city to be given TVA power, electrical appliance GRAND RAPIDS, WEDNESDAY, JANUARY 23, 1935 sales last year set a new national rec- ord on a per capita basis; (2) Norris, Tennessee, a new city well on its way to completion, will be the first Amer- ican community in which every house is wired for electricity; (3) Refrigera- tor, range and water heater manufac- turers have made these appliances available at greatly reduced. prices; (4) A full campaign of consumers’ education, taking in newspapers, dem- onstrations, travel kitchens, radio, etc., is stimulating current and appliance sales; (5) Privately owned utilities have reduced their rates and seen spec- tacular appliance sales increase; (6) Over 250 communities have applied for TVA electricity; (7) Electricity consumption in TVA communities is showing heavy increases. Carrol| B. Merritt, general manager of the magazine Architecture, just re- turned from a five weeks’ business trip to the Pacific Coast and finds that “Eastern business men, by comparison with their Western brothers, seem to have settled down to the ‘enjoyment’ of poor business health. There is a marked contrast to that of the East, and I venture the opinion that the Eastern business man has too much of his business eye cocked in the direction of Wall Street, assuming that ‘as Wall Street goes, so goes the nation.’ Nf one would lose some of his provincial New York business viewpoint and con- ceit, he ought to pack his bag and find out for himself that the ‘repression’ is about at an end east of Chicago. The business men of Los Angeles, Port- land, San Francisco, Seattle, Omaha and Kansas City, have forgotten the figures of the years 1914 to 1929, and are building practically from scratch and showing remarkable results.” Both specially shops and department stores report that not only was Christ- mas buying better in most cases than any year since 1930 or 1929, but that there was a marked demand for goods of better quality. As George W. Young, vice-president of Marshall Field & Company, Chicago, puts it. “A distinct trend toward the buying of quality merchandise has been noted in recent months . an indication of growing confidence .. . and willingness to spend more freely.” ... An official of Sears, Roebuck & Company says, “Greater buying of better grade goods than heretofore . . . sales of semi-lux- ury lines are relatively good compared with the past few years. Montgomery, Ward & Co. started a new type selling last November when they offered a 5,000-item catalogue of Christmas merchandise to city dwellers by phone and guaranteed delivery of items chosen from the catalogue on a twenty-four-hour basis. In Chicago alone they put out 100,000 catalogues and report very satisfactory results Number 2679 from the campaign to convert city dwellers into catalogue buyers. The AAA has been more violently assailed than any other agency of re- covery and the lurid stories of large sums paid to non-hog raisers who are not raising hogs have blinded people to the greatest achievements of the AAA in reducing the surpluses of wheat, corn, hogs, cotton and other basic farm crops. Farm income has increased by more than one billion dollars in the ‘ast twelve months, and this has greatly benefited the manufacturing industries which cater to farmers — agricultural machinery, automobiles, textiles and many other industries. In former de- pressions farmers and workers have suffered much from low prices and low wages. The restoration of farm in- come, even though that income is paid in part as a Federal subsidy, has started the farming industry back toward re- covery, and with it many manufactur- ing industries. There seems to be good reason to believe that Government estimates of farm income are too low, rather than too high. For example, Frank H. Bell, advertising manager of the Pacific Rural Press, has discovered that the Government estimate of $351,000,000 for California’s farm income covers sixty-four crops only, whereas the state has 181 different cash crops, and if these were included the California crop estimate would be considerably over $400,000,000 for 1934. These fig- ures, he points out, do not include the Government benefit payments, nor live- stock and livestock products. ———_++2——_ Steel Concerns Move Into Black The steady and sharp expan- sion in steel operations, expected in trade circles to continue over the next few weeks, will probably enable the majority of concerns in the industry to operate profit- ably during the first quarter. Automobile makers’ demands for steel are exceeding expecta- tions and are resulting in the ac- cumulation of unfilled orders by several makers. Likewise, auto- mobile accessory manufacturers are active bidders for steel. Cer- tain of the projected work relief projects, such as grade crossing eliminations, highway building and rural electrification, will soon stimulate demand for steel. Recent modernization of steel plants will serve to increase profit margins. These new facilities largely replace obsolete, high-cost plants. Lower costs due to more efficient operations will tend to offset depreciation charges on that proportion of capacity which re- mains idle. MICHIGAN TRADESMAN January 23, 1935 MEN OF MARK Edward. Frick, Forty-six Years with One House Edward Frick was born on a farm near New Holland, Aug. 26, 1858. His father and mother were both of Hol- land birth, having emigrated to this country from Groningen in 1848. Ed- ward was the youngest of eleven chil- dren and is now the youngest of two living children. Both his parents have passed away. In 1866 the family sold the farm and moved to Kalamazoo, and a year later they returned to New Holland and purchased another farm near the home they had previously sold. Edward attended district school three winters—fifty-six days the first winter, fifty-two days the second win- ter and fifty-nine days the third winter —and this practically comprised all the education he obtained except in the school of business and experience. In 1875 he went to Holland and secured employment in the general store of Kruisenga & Son. He remained there eight months, when he left to take a clerkship in the general store or A. Wagenaar, of New Holland, where he remained four years. During the clos- ing weeks of his connection with this establishment, an incident occurred which we will permit him to tell in his own words: “John Shields was then covering the colony trade for Graff, Shields & Co. He asked Mr. Kruisenga one day where he could find a man familiar with the Holland language to cover the colony and contiguous teritory, and Mr. Kruisenga immediately suggested that he communicate with ‘Fred,’ as he always called me. The next day, he called on me at the store in New Hol- land and enquired how I would like to travel on the road selling goods at wholesale. I told him I had a good home in the Wagenaar family; that I was practically in charge of the store on account of Mr. Wagenaar’s illness and that I saw no reason why I should make a change. In his next trip to New Holland, two*weeks later, he re- newed the offer, but I did not feel as though I ought to leave an employer who had treated me so well and placed so much confidence in me. Two weeks later he again undertook to negotiate with me, when I told him I would not leave Mr. Wagenaar without his con- sent, whereupon Mr. Shields asked if I would be willing to have him call on Mr .Wagenaar and go over the ground with him personally. I reluctantly gave my‘ consent and, during this inter- view, he convinced Mr. Wagenaar that it would be to my permanent advan- tage to make a new alliance. On his next trip to New Holland he took me with him for three days through the colony, at the end of which time he told me to report for duty at Grand Rapids the next Tuesday morning. I was assigned the territory Mr. Shields had previously covered, comprising the available trade between Hartford and Pentwater. I followed the fortunes of the house through the changes to Shields, Bulkey & Co., and Shields, Bulkey & Lemon, and, on. the organi- zation of the new house of Olney, Shields & Co. in 1886, I transferred my services to that firm. In April, 1889, Mr. Shields was suddenly com- pelled to leave for Florida with his wife and he wired me at Kalamazoo, where I was attending the funeral of my sis- ter-in-law, to report for duty that eve- ning in Grand Rapids and assume his position as buyer and manager of the four other salesmen then employed by the house. I knew nothing about my new work, but I called the boys to- gether the next Saturday—James A. and Samuel B. Morrison, James N. Bradford and Scott Swigart, all now dead—and told them it was up to us to hold the business up to its former proportions. I traveled three days each week and did the buying the best I knew how the remaining three days, making sales amounting to $72,000 the mile or so South of Douglass, where he and his wife have since resided. The home fronts on Lake Michigan, about 75 feet above the level of the water, with beautiful trees in all directions. Last winter Mr. and Mrs. Frick spent the cold months in Grand Rapids so as to be near Mrs. Frick’s oculist. They are doing the same thing this winter. Mr, Frick was an original stockhold- er of the Northwestern Yeast Co. when it was organized about forty years ago. He still retains his connection with the corporation. Mr. Frick joined York Lodge, F. & A. M., in 1905, and still keeps up his membership. Mr. Frick attributes his success to hard work, patiently and conscientious- ly undertaken and carried forward. He Edward Frick As He Looked Thirty-three Years Ago following year and increasing the trade of the house $150,000, which was quite as much of a surprise to Mr. Shields on his return as it was to us. But for the hearty support of the other travel- ing men and the cordial co-operation of my associates in the house, I could never have achieved this result.” On the retirement of Mr. Shields and the organization of the Olney & Jud- son Grocer Co. in November, 1889, Mr. Frick was made a director and Vice-President of the corporation. He continued in the same position when the name of the house was changed to the Judson Grocer Co. Altogether he was 46 years with the house estab- lished by Mr. Olney and his associates. On his retirement from active busi- ness, when Lee & Cady took over the Judson house, Mr. Frick erected a beautiful home on the shore drive, a probably put in the longest hours of any wholesale groceryman who ever functioned in this market, having been the first to arrive in the morning and the last to leave at night. Some of his fraters in the trade who tried to keep pace with him gave up in despair, be- lieving that he was made of iron while they were only common clay. Despite the long hours he put in at his desk and the exacting manner in which he insisted on personally attending to every detail connected with his de- partment, he was charitably inclined toward those of his associates who could not keep his pace, and everyone who has ever worked with him or un- der his is ready at all times to take off his hat to Edward Frick and to insist that he is one of the best fellows on earth and that his worst fault was his disposition to be too faithful to his business and too negligent of his own comfort and health in his earnest effort to treat his customers right and to see that they received what they ordered in the quantity and qualities best adapt- ed to their requirements. Lines of Interest to Grand Rapids Council It seems that about every so often a smart fellow sticks his head up above the rank and file and is noticed for some unusual thing he does or for some unheard of thought which he has al- lowed to become noisy enough for others to ear. The other day a member of the solonic body of the state had nerve enough to voice his opinion that the state senate should be obliterated as a law making body and the repre- sentatives be the sole factors in reg- ulating the state. There may be many good reasons why such a move should be made but we are of the opinion that the would be one of the best reasons. If simplifying present procedure the various districts of our Common- wealth would select their representa- tives with the utmost care as to their honesty and competence, there would hklihood more intelligent, laws. of fewer, but We fail to see any real reason why there should be a be a greater double check system in our law mak- ing bodies if the proper representatives are selected to look after the interests of their constituents. This unusual idea may be a good thing for the state in general as it blocs help to break up are formed to against some good legislation and will also eliminate a great many feet that are now in the political feed trough. Late in the afternoon of the Sixth Day, when the Creator had made alli good things, there was still some dirty work to do, so He made the beasts and When He had finished, He had some scraps that were too bad to put into the rattle- snake, the hyena, the scorpion and the skunk. So He put all these together, covered it with meanness, wrapped it in selfishness, marked it with a yellow streak, and so produced the chuckling sap who darts into a parking place while the car ahead is preparing to back in. will which connive reptiles and poisonous insects. Keeper: “You think you're sane, eh? Well, if we give you your liberty will you keep away from liquor and women?” Inmate: “TI certainly will!” Keeper: “Then you stay in. You're still crazy!” Man is the queer critter who lies ten miles when bragging about the speed of his old crate, lies ten miles the other way when explaining to a traffic cop, and then sneers about the unreli- ability of the modern speedometer. The information has come to us that the Ladies’ Auxiliary will serve 4 Chinese dinner to the membership at our next regular meeting, which will be on Saturday evening, Feb. 2. They January 23, 1935 MICHIGAN TRADESMAN 3 will serve the dinner from 5:30 to 7 o’clock and the charge will be 35c per plate, the same as they charged at the December meeting, The council and the Auxiliary will hold their meetings at the conclusion of the dinner. Res- ervations may be made by calling Mrs. Nash, who has charge of the dinner, at 95085; Mrs. Colegrove, 80682; Mrs. Westfeldt, 96460; Mrs. Lozier, 54998; or Mrs. Groom at 35019. It is expect- ed that there will be a larger crowd in attendance than at the December meeting, Counselor C. O. Cascadden, who is manager of the Hastings Printing Co., reports that business is improving with them to the extent that it has been necessary for them to install new auto- matic machinery in order to take care of their increased business. And there was the canny Scot who bought the car because the clutch was thrown in. Grand Counselor A. F. Rockwell and wife attended the January meeting of Battle Creek Council Saturday evening. The Grand Counselor reports that Bat- tle Creek Council is progressing and that they have a very proficient degree team, It is planned to have an inter- sectional meeting there in April. Mus- kegon, Grand Rapids and Kalamazoo Councils will be invited to participate in the meeting. On Feb. 9, Kalamazoo Council will hold such a meeting and Muskegon, Grand Rapids and Battle Creek Councils will be invited. The Grand Counselor believes that these meetings will be of great benefit to the Councils and urges every member to attend, if possible. The Battle Creek degree team will confer the work at Kalamazoo and we understand they are very good. Members of Grand Rapids Council should arrange to at- tend this meeting and should start panning now so that there will be a large delegation from our local council. Do not forget the date, Saturday eve- ning, Feb. 9. Cop: “How did you knock this man down?” Motorist: “I didn’t. I pulled up to let him go across—and he fainted.” Tom Fishleigh, chairman of the en- tertainment committee for the annual meeting, held his first committee meeting at his home Sunday afternoon. Officers of the committee were selected and preliminary plans made for the dancing party which will be the big feature in the evening. Details of the program will be given in these col- umns from time to time. Counselor A. J. Feldhaus who rep- resented the Axton-Fisher Tobacco Co. in this territory, has accepted a position with the tobacco workers un- ion to act as their spokesman at all important meetings and assist in or- ganization work. He will leave at once for the West coast, where he and Mrs. Feldhaus will locate for the time being. Counselor Feidhaus has had a broad experience in this type of work and will be a valuable asset in organization work, Grand Rapids Council is sorry to lose him, as he has been quite ac- tive in Council affairs since becoming a member and gave promise of very desirable material for executive work. The best wishes of the Council go with Mr. Feldhaus to their new home. Counselor Robert Jones, who has represented the Proctor & Gamble Co. in Western Michigan, has accepted a connection with the Bo-Peep line of household cleansers and will make his future headquarters in Detroit. Counselor Frank Holman, of Detroit, has been in the city for several days, breaking in a new salesman for the Atlantis Sales Corp. The Ladies’ Auxiliary gave a pot luck luncheon and bridge party at the home of Mrs. Darcey Wilcox, 220 Charles avenue, Thursday afternoon, Jan. 17, There were four tables of bridge. Mrs. Harley Lovall took first prize and Mrs. R. E. Groom captured second. Ann Arbor salesmen have petitioned Grand Counselor Rockwell for a U. C. T. Council in their city. Ann Arbor supported a Council at one time, but surrendered their charter in 1916. Grand Counselor Rockwell has advised them as to the necessary steps to be taken and plans are rapidly being form- ulated for the organization. It is ex- pected the Grand Counselor will be called there in the near future to in- stall the new Council. This addition to the number of councils in the state will be very commendable to the rec- ord already set by our hustling Grand Counselor, who is a memer of our local council. Friend: “It’s not the cost of the car that worries the owner, but the upkeep.” Man: “And sometimes the turn- over.” The following are reported on the sick list over the week end: Mr. and Mrs. R. E. Groom, Mrs. Gil Ohlman and Mrs. L. L. Lozier. Another veteran from our ranks has been called to the Supreme Council on High. Fred J. Gray, one of the oldest wholesale hardware salesmen in Mich igan, in point of service, died suddenly Monday afternoon, Jan. 14, from a heart attack. He had accompanied his son, Robert, to a barber shop and died while in a barber chair. Past Counselor Gray had been in the wholesale hard- ware department of Foster, Stevens & Co., for over thirty years and was widely and favorably known among the trade. He joined the United Com- mercial Travelers in Hillsdale in 1902. He leaves a widow and a son, Robert, to mourn his loss. His funeral was held Thursday morning and interment made at Hillsdale. The Council extends their sympathy to the widow and son in the loss of their companion and father. Dan G. Fox, salesman for Lee & Cady, died Tuesday in St. Mary’s hos- pital. His body was taken to Benton Harbor for burial. Mr. Fox was well known among grocers and was well liked by those he came in contact with. He was a member of the United Com- mercial Travelers for several years. Grand Rapids Council No. 131 lost another old-time member when Bro. Nicholas C. Vandenbelt of 1244 Powers Ave., N. W. answered the final Call of the Supreme Ruler on Jan. 19th last. Bro. Vandenbelt had been in poor health for some time, but the call came suddenly without any warning. He joined the Council on March 5, 1904, but ceased being active a few years ago on account of poor health. He was also a member of the Benefit Association. The funeral services were held at The Van Hoff funeral parlors on Monday, Jan. 21 at eleven A. M.— Interment at Muskegon. Notgniklip. What Detroit Council No. 9 Is Doing Business leaders in Detroit and throughout the entire Nation are be- ginning to secure window decorations for National buyers week the first two weeks in March. These decorations consist of two banners, one foot wide by three feet long, and twelve pen- nants, making fourteen pieces in all. These beautiful decorations will make a very attractive display in approxi- mately two million retail stores throughout the country. Lithographed in our National colors—red, white and blue—they make an attractive appeal to the eye. The story of Buy Mer- chandise and Give Men Work is told by the industrial wheel found on each decoration. The spokes of the wheel are the essence of industry—manufac- turing, distribution, finance, agricul- ture, mining, transportation, profes- sional, communication. The great special appeal is in the rim itself: help turn the wheel through the co-opera- tion of the American people. Thus the story of the entire campaign is told. So simple and so direct is the entire idea that it strikes deep into the very heart of merchandising. How long would an automobile run without a rim on the wheel? Thus goes the great ap- peal to the great American public. The big salient feature about the whole idea is that there are no contri- butions. None are allowed. All the material is sold at a price to cover pro- duction, distribution, sales commis- sions and other forms of expense. And just think, $3 covers it all. Telegrams, long distance telephone calls, and let- ters are pouring into the Detroit- Leland Hotel — the National head- quarters of the American Industrial Parade Association. Al Guimond spoke this week on National buyers week before the North End Lions Club. He was enthusiastic- ally received. Two of our members, Floyd Burch and Joe Mellon, are driving 1935 fords, with which they are very well pleased. And guess where they bought them? Al Drouillard is sales representative for A. O. Kemp, on Fenkel ave., De- troit, and he is right on the job. It is no wonder that he got the business. The safety committee of the Grand Council is now ready to. go forward on its definite program. It has a simple task laid out for the safety committee of every council. The working of all together for a well defined end should bring untold results. Every council will shortly receive its portion of the work. The Ladies Auxiliary safety com- mittee of Detroit Council, No. 9, has another safety suggestion. Do this if your car turns over. Grip the steering wheel with a steel-like undergrip, forearm slanted toward the body and elbows tight to the body. Brace your feet. Push the buttocks of your body hard into the back of the seat. Duck your head forward, chin close to body and lean your body forward. This shoeuld hold your body in a rigid .po- sition and in the case of one of our members was the cause of saving his life. Dave Mercier and Mrs. Mercier went up to Petoskey for the last week end. Of course, Northern Michigan is pop- ular as a summer resort and we think if the Merciers take many more of their friends up there during these months Northern Michigan may become a pop- ular winter resort. This month’s meeting promises to be very interesting. A social hour for the men and ladies at five o’clock at the Detroit-Leland Hotel will be followed by a dinner. Each member of the coun- cil will pay only 25c and the balance will come out of our entertainment fund. Our regular business meeting will follow. And we'll all be there on Saturday night of this week. The memory of the late Helen Bullis Allard (Mrs. William Allard) was hon- ored by a Christmas party for poor children in Detroit. This was given by Detroit Council, No. 9, and their Ladies’ Auxiliary on Saturday after- noon, Dec. 22. There were about fifty poor children entertained, of which many were the pupils of the late Mrs. Allard. The affair was held in the spacious home of Mr. and Mrs. Stanley P. Ecclestone. Each child was brought to the party by the transportation committee and likewise returned by automobile. Upon his arrival he was received and made welcome by Wm. C. Allard, who at once turned the youngster over to some member of the Ladies Auxiliary. A real Santa Claus was ready to de- light them and he came right down the chimney. It is a wonder he didn’t get burned, as the fire snapped and crackled. Straight to the tree he went from which he took a present for every child. Then he enjoyed a dish of ice cream and cake with the little folks. To each Mr. Allard then gave an animal cookie. Mr. and Mrs. Harry: Carrien, professional magicians, delighted all. And their entertainment was so good that Santa Claus asked them to come with him to the next stopping place that they might do much good among the other United Commercial Travelers throughout the entire state. Before leaving he gave each child a stocking filled with goodies. Wigstaff. ——_.2>—_ We might have been—these are but common words, and yet they make the: sum:of life’s bewailing. 4 MOVEMENTS OF MERCHANTS. Croswell—The Vita Miliing Co. nas changed its name to the Vita Milling Corporation. Mt. Pleasant—The Isabella Sugar Co. has increased its capital stock from $150,000 to $300,000. Birmingham—The Co. has decreased its from $150,000 to $2,000. Harbor Beach—The Huron County State Bank has decreased its capital stock from $30,000 to $25,000. Muskegon—The Powder Box, Inc.. 340 West Clay avenue, beauty parlor, has a capital stock of $1,500, all paid in. Detroit—The Cadillac Brewing Co, 3520 Mitchell avenue, has increased its capital stock from $150,000 to $300,006. Detroit—The Breault Management Co., 442 Buhl Bldg., has changed its name to Breault Bros. & Bradle:, Inc. Detroit—The Standard Sicel Prod- ucts Co., 8636 Oakland street, has in- creased its capital stock from $1,000 to $10,000. Wyandotte—The Standard Gray Iron Foundry, Inc., 850 Grove avenue, is capitalized at $10,000, with $9,500 paid in. Traverse City—Charles A. Gardner, grocer, has added a meat department. The electric fixtures were furnished by Boot & Co. , Coldwater—C. A. Sherwood, 72 years old, who has conducted a shoe siore here for 52 years, died suddenly at his home, Jan. 19. Detroit—The Cunningham Coal & Coke Co., 9320 Hubbell avenue, has a capital stock of $5,000, $2,000 of which has been paid in. Detroit—The Supreme Knitwear Co. 218 West Jefferson avenue, has been incorporated with a capital stock of $5,000, all paid in. Lansing—The W. K. Gearen Bean Co., 1208 Olds Tower, has been incor- porated with a capital stock of $25,000. $1,000 being paid in. Bay City—L. E. Oppenheim & Co., dealer in men’s furnishings and cloth- ing, has decreased its capital stock from $170,000 to $100,000. Detroit—The Paper House of Mich- igan, 301 East Hancock avenue, has de- creased its capital stock from $60,000 to 600 shares no par value. Kalamazoo— The Monger Linen Supply Service, Inc., 119 West Kala- mazoo avenue, has a capital stock of $10,000, $6,000 being paid in. Detroit—The Ice Cream Vending Machine Co., 1040 West Baltimore ave- nue, has been incorporated with a cap- ital stock of $1,000, all paid in. Detroit—The Englander Modern Furniture Co., 2320 Vermont avenue. has a capital stock of 100 shares at $10 a share, $1,000 being paid in. Detroit—The MicLeod Steel Corp- oration, 8747 Brandt street, dealer in scrap iron and steel, salvage, etc., has a capital stock of $1,000, all paid in. Detroit—Viviano & Mondello, Inc., 7201 West Fort street, dealer in fruit and produce on consignment, has a capital stock of $10,000, $1,200 being paid in, Grosse Pointe—Bandemer Brothers, Inc., 1251 Lakepointe avenue, general Frazer-Couzens capitalization MICHIGAN construction and contracting, has been incorporated with a capital stock of $5,000, all paid in. Hamtramck—The Nu-Enamel Com- pany of Hamtramck, Inc., 735 Penob- scot Bldg., dealer in paints and paint- ets’ supplies, is captalized at $5,000, $1,000 being paid in. Grosse Pointe Park—Judy, Inc., re- tail dealer in apparel for women and notions at 17933 Kercheval avenue, has a capital stock of $10,000, $4,500 of which has been paid in. Detroit—Dominique, Inc., 2103 Third avenue, has been organized to adver- tise and market merchandise with a capital stock of 20,000 shares at $1 a share, $3.000 being paid in. Lansing—Frederick H. Stirling has sold his interest in the Penfil-Stirling Drug Co., 517 West Ionia street to his partner, Harry Penfil who will continue the business under his own name. Petoskey—Bathke Bros., grocers at 301 East Mitchell street, celebrated its tenth business anniversary this week. A huge three-deck cake was cut on Jan. 19 and distributed to their custo- mers. Harbor Springs—Henry Stewart has taken a lease on Lon’s Cafe, Bay and State streets and will conduct the bus- iness under the style of The Pub. Laun C. Hughes, former owner, will! locate in Detroit. Detroit—The Slatkin Co., 11412 East Jefferson avenue, dealer in jewelry, clocks, etc., has merged the business into a stock company under the same style with a capital stock of $20,000, $13,480 of which has been paid in. Iron Mountain—Norman La Faive and Wally Ostrand have opened a gro- cery and meat market at 509 Stephen- son avenue. Mr. Ostrand will have charge of the meat department and Mr. La Faive is managing the grocery de- partment. Lansing—Ray E. Baxter, formerly manager for A. & P. stores, has re- modeled the basement of his home on the main corners, U.S.-27 and Briggs road, Valley Farms and will open a cash grocery store on the chain store plan, Jan. 28. Otsego—A. L. Wakefield, recently of Augusta, has leased the store formerly occupied by Clyde Berry’s grocery, purchased the Berry store fixtures and will engage in the grocery business as soon as the store has been remodeled and redecorated. Dearborn—Leo Slipson, former own- er of Leo’s Hardware Co., for many years on E. Jefferson avenue, Detroit, is now manager of the new store, also known as Leo’s Hardware, opened by Miss Lillian Gordon at 13724 Mich- igan avenue in Dearborn. Evart—George N. Bruce, 83, veteran druggist and local resident 48 years, died at his home Jan. 19, just three weeks after his wife had passed away. Mr. Bruce engaged in the drug busi- ness at Lapeer when but 17 years of age, later moving to Evart where he remained. ‘Nashville—E, C. Kraft has sold the remainder of his stock of general mer- chandise to Charles Dahlhouser, who will consolidate it with his stock of clothing, etc. Mr. Kraft sold the gro- TRADESMAN cery and shoe stock in Oct. and will now be able to devote his entire at- tention to the postoffice, having been appointed postmaster under the demo- cratic rule. Detroit—Isadore Wexler, owner of an East side shoe store at 11423 Mack avenue, is in Detroit Receiving Fios- pital, following a fight with a bandit who held up his store on Dec. 31, He was opening his store in the morning when the man entered and ordered him to the back room. While tie bandit was getting the money, Wexler reached for a gun and was injured in a hand-to- hand battle. Detroit—Jack Bayne, inanager of the men’s department of Stuart J. Rack- ham, Inc., has resigned from the or- ganization to take a position with the men’s department of Ernst Kern Com- pany, large Detroit department store. Bayne was with Rackham for over a year. His position has been taken by Merle Gregg. who was formerly with the women’s department of the Rack- ham company. Hastings—John W. Goodyear, 76, director of the old National bank here 47 years and at one time its president, and owner of the only remaining pio- neer business in the city, died at his home, 307 South Washington avenue. He was the proprietor of the Goodyear Bros. hardware store opened by his father, H. A. Goodyear, in 1859 and conducted by members of the family for three quarters of a century. Detroit—The Detroit Retail Shoe Merchants’ Association will be repre- sented officially in the Detroit and Michigan Exposition to be held at Convention Hall, March 9 to 17. The exposition will be billed as the “Little World’s Fair,” and will be the largest indoor event ever held in this city. Displays of special shoe items will be featured, and several shoe merchants will have individual booths in addition. Iron Mountain—Four business estab- lishments were wiped out and damaze estimated between $90,000 and $95,000, including building, stock and fixtures resulted when fire destroyed the Iron Mountain Mercantile Company’s build- ing, West B street. Besides the Mer- cantile company’s grocery and meat departments, the George Allyn Apparei Shop, The Walter Flatt jewelry stock and the Business College owned by R. F. Dundon were destroyed. Detroit—Stuart J. Rackham, Inc., is featuring a sale of “Taylor-Made” shoes this week. Window displays tie in the name well with Clyde K. Taylor, well known shoe stylist, who is a part- ner in the store, and runs the children’s department. Taylor reports that busi- ness is much better than a year ago, and January sales have shown a tre- mendous increase in all departments. No outstanding features are indicated, but a wholesome increase all along the line is evident. Detroit—Henry Irwin Armstrong, formerly in the leather business in De troit for many years, died recently at his home in Detroit. He was born eghty-five years ago and had lived ail his life in Detroit. He has been 4 mem- ber of the Detroit Club, Huron Motn- tain Club, Scarab Club, Grosse Pointe January 23, 1925 Club, and Williams Alumni Asso-tatior of Michigan. He is survived by two sons, Henry Irwin Armstrong, Jr., of Detroit, and Aikman Armstrong, ot California, and three grandchildren. He founded the Armstrong-Browr Com- pany, harness manufacturers, and Armstrong Tanning Company, both now out of business. Detroit—A temporary restraining order preventing August Froehlich, president and general manager of the Eastern Market Sausage Coy from expending any money above what is needed to operate his business was signed Saturday by Circuit Judge Thomas J. Murphy. The injunction was granted at the request of his wile Liesel, whom Froehlich is suing for divorce. Mrs. Froehlich stated that she was a stockholder in the sausage com- pany, and that her husband is dissipat- ing the assets. Mrs. Froehlich, who was granted $225 a month alimony re- cently by Judge Vincent M. Brennan, iives at 4712 Burns avenue. Belding—The Jolly Kids Co, concluded arrangements to move from South Haven to this city. This company was organized in 1926 and manufactures a number of chil- dren’s garments, such as suits, play suits, overalls and such types of goods. It has been very successful and Garment has snow has never ceased operation at any time, except during the Christmas holidays. The general manager of the company, Mr. B. Miller, who is general produc- tion manager and designs the goods, etc., will be located at Belding, The other stockholders are J. K. Hammer- man, M. Hammerman and S. Ham- merman, of Chicago, who have been very successful in the distribution of this type of goods. The company has offices in New York, Chicago, Buffalo and Los Angeles. The company is moving from South Haven for the rea- son its plant was too small and even though it owned the property believe it will be to its advantage to move to Belding, where it will have a great deai more floor space and room for expan- sion. The third floor of the Belding Hosiery Mills has been leased for a term of years. The company will em- ploy about 100 people by next sum- mer. Of course, it will have to break new people in, but will start with about half of this number and gradually work up to the peak as the new machinery is installed. The city is moving this company and also has worked out an atrangement for some new equipment which will be paid for on the basis of payroll. This deal was sponsored by the Belding Board of Commerce and the city officials. The industry is a Sure success, as it has ample finances and is backed by considerable experi- ence. In other words, the company is not a promotional affair. Grand Rapids—Fred R. May, Pres- ident of the Grand Rapids Belting Co.. who has been in a hospital since the last week of December—part of the time in a very dangerous condition— as the result of pneumonia, is convales- cent. He is not permitted to see any one but nearest relations. —_~++.___ Japan persists in riding for a fall. PO Ry: at ec January 23, 1935 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 4.85 and beet sugar at 4.60. Tea—The first hands tea market in this country has marked time during the week. Business is doing every day and shows a fair volume, but no more. Prices are just about what they have been for some time. Coffee—The market for future Rio and Santos, green and in a large way, showed several declines during the past week, in fact these declines were not relieved by any advances to speak of. The reason was the fact that other modities declined and the speculative situation in coffee futures also slumped somewhat. Surplus stocks in Brazil also figured and so did the gold case before the United States Supreme Court. Actual Rio and Santos, green and in a large way, also showed de- clines for the week in sympathy with futures. Another factor in Brazil cof- fees is the reduction in Brazilian freight rates. Milds have shown some tend- ency to decline during the week, but not in any radical way. The jobbing market on roasted coffee will show the effect of this week’s slump if it is not recovered from. So far there has been no material readjustment of prices. Consumptive demand for coffee is about as usual. Canned Fruits—Control of the peach pack, which has been, successful in the past two years, is probable. Whether under Federal auspices or state it is hard to say, but packers will undoubt- edly be guided by the experience gained during the depression. The matter of fixed prices under the AAA is somcthing else again. The AAA will see to it that growers in Califor- nia as well as elsewhere will get a certain minimum, but the tendency after this is to let manufacturers estab- lish their own. prices. Evaporated milk is the latest in which this will be done. Canned Vegetables—Reports coming from Chicago indicate that there was not much business done there. The futures market is still pretty obscure. Nobody knows just how new regula- tions and costs are going to affect pro- duction. Acreage plans appear to be pretty liberal. It is possible, in the view of some, that prices on new pack peas will be made in a few weeks. Al- ready one price has come out of the South but none have been heard here from the Middle West. It is much too early to expect new pack prices on other vegetables. Canned Fish—Canned salmon con- tinues steady. Prices are being well maintained in the Northwest and there seems little disposition to sell below prevailing posted schedules. Dried Fruits—The dried fruit market held pretty much unchanged last week. Increased activity is expected to de- velop here this week now that the Chicago conventions are over and un- divided attention can be given to busi- ness. Stocks on the spot are light and prices here continue below a parity with the Coast. With the late winter and early spring months at hand, job- bers and other distributors look for a pronounced pickup in business. Stocks in the hands of the trade are light and retail outlets are giving a greater dis- play to them, as they are still pretty cheap in comparison with other foods. The Coast reports a fairly good move- ment of fruits to various distributing districts. First hands are satisfied with the way things are shaping up and feel that when real replacement demand makes itself felt, which they believe will be soon, that prices for shipment will rise to profitable levels on such items as prunes and raisins, which they say are still below what they should be. Beans and Peas—The market for dried beans has been well maintained during the week, especially on pea beans. The country markets are steady to firm. Dried peas dull without change. Nuts—The shelled nut market has been somewhat more active in the past week. Manufacturers are in the market in more substantial way, and there has been better volume to the imported nut line. Prices are more closely adjusted to domestic rut prices which has en- couraged increased use, but sellers of domestic nuts find that their own vol- ume is holding up well. Olive Oil— The olive oil market showed continued strength abroad this week. Prices in Italy, Tunis and Greece were very firm, with a stronger undertone, and Spain, while it has not kept pace in the forward push of other producing countries, has shown a steadier tendency of late. There has been considerable buying for import to replace stocks here. Prices on the spot are firm. Rice — A fairly active replacement demand is seen for rice here and in the South. The meetings in Washington on the marketing agreement and the conversion change are scheduled to open to-day and the milling industry will be well represented. Aside from this, there is little going on of inter- est in the South. Prices are generally firm, except for some little easier un- dertone which has prevailed in Blue Rose. This is balanced by an excep- tionally firm market on other grades, particularly top grades of the long grains, Salt Fish—The expected improve- ment in the demand for mackerel and other salt fish has begun to appear The past week has witnessed a fair business. As has previously been stated the statistical position is good and the supplies are light. Syrup and Molasses — Sugar syrup unchanged, production limited, prices firm, demand satisfactory. Compound syrup selling fairly well for actual needs only. Prices firm. Better grades of molasses in fair demand; unchanged prices. —_—_o-+ Review of the Produce Market Apples—Jonathans, $1.50; No. 1 Spys, $1.50 and $2; Baldwins, $1.50. Artichokes—$1 per doz. Bananas---5c per lb. ’ Brussels’ Sprouts—22c per qt. Butter—Creamery, 34c for cartons, and 33%4c for extra in tubs and 32%c for choice in tubs. Cabbage—40c per bu. for white, 60c for red; new, 80 Ib. crate, $2.50. Calavos—$2.25 per case from Calif. Carrots—Calif. 65c per doz. bunches or $3.50 per crate of 6 doz. Cauliflower—$1.50 per crate for Calif, Celery—20@40c per dozen bunches; Calif., $3.50 per crate. Celery Cabbage—60c per dozen. Cranberries—$4.50 per 25 Ib. box. Dried Beans — Michigan Jobbers pay as follows for hand picked at ship- ping stations: C. H.R from farmer... 8 | $2.50 Light Red Kidney from farmer__ 4.40 Dark Red Kidney from farmer-- 5.50 Exghit Creanberuy =2-22 502015 3 4.65 Dark) Cranberny, 220 2 3.65 Eggs—Jobbers pay 17c per Ib. for all clean receipts. They sell as follows: Large white, extra fancy---_--__-- 33c Standard fancy select, cartons___-29c Mieditim seu es 28c Candled, Large pullets_._._________- 26c @recks 292 ues 25c Storage eggs are all exhausted in the market except XX April, which are held at 27c. : Garlic—I5c per Ib. Grape Fruit—Florida, $2.50 for all sizes; Texas, $3.25. Grapes—T okays—$2.50 per box. Green Onions—Chalots, 60c per doz. Green Peas—$4.25 per hamper for California and Texas. Green Peppers—60c per dozen for Florida. Iloney Dew Melons—$2.50 per case. Kumquats, 50c per st. Lemons—The price is as follows: 360) Sunkist. 90) oie $4.75 SOQ Sunkist; 25 5:25 $60 Red Balbo. 4.50 S00 Red Balle a 4.00 Lettuce — In good demand on the following basis: California, 4s and 5s, crate_____- $3.50 Meat hot house)! 222 7c Limes—19c per dozen. Mushrooms—32c per box. Onions—Home grown, 90c for yel- low and $1.25 for white. Oranges—Fancy Sunkist California Navels are now sold as follows: eo $3.50 Oe 3.50 Gf 3.75 Mo 4.25 Me 4.25 ee 4.50 ee 4.50 Se 4.50 Red Ball, 50c per box less. Florida oranges in half box sacks are sold as follows: 200) $1.75 2G ea ee a 1.75 7S) ee 1.75 288) ee 1.75 Parsley—35c per doz. for hot house. Potatoes—Home grown, 35c per bu.; Idaho. $2.50 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Eleavy Sphings =) 825500 17c Heauy Howls 6085220 15c ight Howls 22 oes ee 12c Murkeys (o30 eos 17c Geese Ue heen 1lc Radishes—Hot house, 35c per dozen bunches. Spinach—$1 per bushel for Texas grown. Squash — 1%c per lb. for Red or Green Hubbard. Sweet Potatoes—$1.40 per hamper. Tomatoes—Hot house, $1.40 for 8 Ib, basket; Florida repacked, $1.40 per 10 Ib. boxes. : Veal Calves — Wilson & Company pay as follows: Maney (2860 10c Good 222) ee 8c —_~+->___ BEWARE OF SUGAR CROOKS A rather pleasant appearing man has been calling on the merchants and res- taurants of Grand Rapids distributing a circular letter reading as follows: The World’s Largest Wholesale And Retail Sugar House Since 1890. Illinois Refining Company, Inc. Wholesale and Retail Cane and Beet Sugar 1034-36 W. Divison Street Chicago, Til. We are introducing our factory rep- resentative, Mr. Roy Taylor. This is the first time in history that sugar has been sold at this low price (as quoted below). One day is all that this sale will be on. Our representative will call only once and one-half must be paid in advance, the balance to be paid on de- livery, exactly one week from date that the order was taken. Mr. Roy Taylor will explain every- thing very clearly how you can buy sugar at only two cents per pound. For your saving and our advertising. Don’t miss this Sale. Illinois Refining Co., Inc. J. C. Millard, President. Of couse the proposition to sell su- gar at 2 cents per pound is fraudulent on: its face. If the man named puts in an appear- ance anywhere the person who is “favored” with a call should get word to the nearest police station, keeping him in conversation for a time long enough to enable the police officers to get to the place of business. The man is described as well dressed, black hair, black eyes, about 35 years old. It is reported that he has been very active in distributing his circulars among farmers in the vicinity of Grand Rapids. Such cases should be reported at once to the sheriff, who will send an officer out to pick him up. He is shrewd enough not to use the U. S. mails in the distribution of his 2 cent per pound offer. —_>-+—___ China and Glassware Orders Up Returning to New York with the largest volume of orders they have booked at any trade show since 1931, selling agents for glass and chinaware were unprepared for the additional business they found waiting for them. Buyers who failed to attend the Pitts- burgh trade event, or who left before placing orders, visited the showrooms in New York to buy low-end merchan- dise for March delivery. Selling agents estimated that this month’s business will exceed last January’s by more than 40 per cent. and will show an advance of 60 to 70 per cent., compared with the corresponding month in 1932. —_+++—___ A scientist says there is no such thing as an accident. What about when the bank’s figures agree with your check stubs? MUTUAL INSURANCE (Fire and Life) How the Lansing Disaster Looks To Experts The whole country was shocked last month by the burning of the Kerns hotel in Lansing, resulting in the death of at least thirty-two persons, and in- jury to many others. The establish- ment was very popular with state leg- islators, and since a special session of the Legislature was to be held the following day, the hotel was well filled with men prominent in Michigan af- fairs, and a number were victims. The fire broke out from an undeter- mined cause in the early morning hours. Starting on a lower floor, the fire soon cut off exits. The building was of poor construction, brick with wooden framework, and poorly design- ed exits. First firemen to arrive founud the fire out of control, and all of the Lansing apparatus was summoned to rescue the occupants and try to check the flames. Lack of manpower made it neces- sary to use civilian volunteers to help man the life nets placed in service, and even so six-man net crews were nec- essary because of the shortage. Eight men are considered an adequate net crew. Many of those dead and injured jumped from windows, either to the ground or into the river which flowed at the rear of the building. Zero weather added to suffering and to the difficulties of the firemen. The Lansing fire department is head- ed by Chief Hugo Delfs, one of the most prominent chiefs in the country. He is past president of the Interna- tional Association of Fire Chiefs, and also of state fire department organiza- tions. At the inquest, he stated that the lack of manpower in his depart-' ment was undoubtedly one of the con- tributing factors to the large death toll, although his department probably com- pared well both in equipment and per- sonnel with those in other cities of sim- ilar size. Fire apparatus was called from Jack- son, Battle Creek and Owosso, nearby cities, and the outside apparatus moved into Lansing stations as reserve equip- ment. The Lansing department, after rescuing as many persons as possible, confined its efforts to preventing spread of the fire to other buildings. The construction of the hotel and the rapid headway of the flames, together with the necessity for rescue work in the early stages of the fire, made it im- possible to save the building. The Kerns hotel fire served as a tragic lesson to all communities that fire departments must be adequately maintained in strength and equipment if they are to cope with such emergen- cies. It also started a wave of public and official sentiment to prevent the occurrence of any similar tragedies. It is expected that the Michigan fegisla- tors will prepare state laws regarding protection of hotels not of the so-called fireproof construction. Some tentative features are: Sprinklers; establishment of supervised watchman service; better Ne ae aie ee eee ce eee ee MICHIGAN TRADESMAN training of hotel employes for emer- gencies; condemnation of buildings of great hazard. It is likely that conditions in the Kerns hotel were no worse than those that prevail in hundreds of similar es- tablishments throughout the country. The management points out that not long before the fire, fire department inspectors had spoken well of the clean- liness maintained in the basement and throughout the building, The property loss from the fire also ran high. The building was valued at $380,000, and equipment at least $100,- 000 more. Loss to the personal prop- erty of guestssand employes has been estimated at more than $50,000. Insur- ance on the building amounted to $192, 000, with an additional coverage of $25,000 in rents—Fire Protection. The same paper discusses the affair editorially as follows: A hotel burns in Michigan in the early morning hours. Nearly two score men and women die horrible deaths, and many more ‘live to suffer from in- jury and burns. An official investigation reveals that the fire department was hampered by bitter cold—but even more by a short- age of firemen; it reveals that from a fire safety standpoint, the hotel was in poor condition; it reveals that the ho- tel employes had never properly been instructed in their duties in a fire emer- gency. Like a ripple caused by tossed into a pond, horror across the country, and in its wake a desire to remedy similar conditions. And like the ripple on the water, the ripple of horror and the ripple of desire for reform get weaker in direct pro- a stone spreads _ portion to the distance from the scene of the fire. How many states, we wonder, and how many communities, will pass leg- islation to make a recurrence of the recent hotel disaster impossible with- in their limits? Less than a month after the Lansing disaster, a home for old people burned in a Southern state, and five aged in- mates died. Unless 1935 is different from every other year, it will see the deaths of many more persons who awake to find themselves trapped by fire. It would be hard even to estimate the numbers of hotels, hospitals, dor- mitories, prisons and other institutions where fire in the night will mean a death toll. In all of the cases, some improvement could be made at small expense. Such buildings should have adequate exits, sprinklers, alarm systems, watch- men, trained units to assist in remov- ing occupants, first aid fire equipment and other equipment. They should be kept as free from fire hazards as pos- sible. While it is obviously wrong to ex- pect that all of the evils can be re- moved at once, it is ridiculous to take the stand that because perfect safety from fire is impossible at present, it is best to wait until it is possible before doing anything at all. Our state and local laws on fire safety should be brought up to date, and they should be enforced. In this way, a great many of our annual fire deaths can be eliminated. When an individual is killed by a fire that is the result of his own carelessness, he has no one to blame. But when a number of persons die in a fire because those who have the power to protect them have failed, where does the responsi- bility lie? Investigations of fire tragedies are very important. Through one of them came our present rigid standards for theatres. But there is something grim- ly humorous in the fact that we must have charred bodies and smoking ash heaps over which the powers that be must ponder before they can take ac- tion--or resolve to take any action— to eliminate the previously obvious conditions that caused the tragedies. —_~+~++__ Social Insurance Costs Moderate Business men generally were fa- vorably impressed with the social insurance program announced by the President. It is said that costs of the various measures included are not as heavy as many business men had feared. Instead of the 5 per cent. tax on pay rolls for unemployment reserves required under the Wag- ner-Lewis bill, the measure intro- duced yesterday levies a tax of | per cent. payable Jan. 1, 1936. This tax is gradually increased to 3 per cent. by 1938. Contribu- tions by employers for the old age retirement system will not begin until January 1, 1937 the charge at that time amounting to !4 per cent. of pay rolls. This contribu- tion is gradually increased to 214 per cent. over a period of twenty years. Contributions from em- ployes for old age pensions are similarly scaled. Thus, no additions to costs will be required during the current year, and the additions in future years should be offset in part by the anticipated expansion in busi- ness activity. It is pointed out that if demand for goods contin- ues to increase, prices may be raised sufficiently to absorb these costs. —_>~-+__ Detroit—The Sack-Hesse Co., 9332 Grand River avenue, dealer in clothing for men, has a capital stock of $10,000, $2,000 being paid in. January 28, 1935 Corporations Wound Up The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Central Supply Co., Lansing, Damman-Haggins Funeral Inc., Detroit. Detroit Tap & Tool Co., Detroit. Koppers Products Co., Detroit. Marshall Field Mills Corp., Manistee. Distributors Corp., Home, Merchandise Pontiac. Michigan Tool Co., Detroit. W. S. Shaw Co., Petoskey. Story Parchment Co., Trenton. Tungsten Carbide Tool Co., Detroit. Turner-Kitching Hardware Co., Snover. United Engineers & Constructors, Inc., Detroit. Western Gas Construction Co., De- troit. White Co., Detroit. Simmons Co., Detroit. Meyers & Watters Co., Detroit. Addison Heights Land Co., Detroii. Chicago Investment Corp., Detroit. Clark-Kehoe Chevrolet, Inc., Jack- son. F. W. Clawson Land Co., Detroit. Co-operative Union Market, Inc., Ann Arbor. Gast Motor Sales Co., Grand Rapids. Gates Mortgage Corp., Detroit. McLaren Amusement Co., Jackson. Stuart Construction Co., Detroit. Eastern Gratiot Market Co., Detroit. Portable Gravel, Inc., Lansing. Campbell Lamp Shade Co., Detroit. Nardin Supply Co., Detroit. Presque Isle Brewing Co., Detroit. Receivador Sales Co., Grand Rapids. Stuart Construction Co., Detroit. Valley Beverage Co., Grand Rapids. W. F. Williamson Adv. Service of Michigan, Inc., Detroit. The Lafayette Glass Co., Detroit. RKO Distributing Corp., Detroit. Arrand Motor Sales, Inc., Flint. Eastern Michigan Motor Sales Co., Saginaw. M. R. Huliiberger Co., Jackson. Smith Lunch, Inc., Detroit. Desanco Manufacturing Co., Detroit. Oppenheim’s Basement Stores, Bay City. Protective Survey Co., Kalamazoo. Merchants Land Co., Detroit. Constructors, Inc., Detroit. Oakland & Wayne Land Co., De- troit. MICHIGAN Fremont, MUTUAL DON’TINSURE ... for FIRE or WIND UNTIL YOU HAVE CONSULTED US e SOUND PROTECTION AT A SAVING e BANKERS & MERCHANTS MUTUAL FIRE INSURANCE CO. Michigan Wm. N. Senf, Sec’y SERVICE AND EFFICIENCY January 28, 1935 IN THE REALM OF RASCALITY Questionable Schemes Which Are Under Suspicion Formal complaints charging corpora- tions, partnerships and person engaged in commerce with violations of the law over which the Federal Trade Commis- sion has jurisdiction, were made pub- lic in twenty-eight cases during De- cember. These cases are listed as fol- lows: G. A. Goebel Co., Inc., Chicago, en- gaged in the sale of military uniforms and other military clothing and acces- sories, guarantees devices, made by the plating of gilt or gold upon a baser metal, not to tarnish, and they are ad- vertised as “thoro gilt,” “acid test,” and “rolled gold;” and marksmanship and tarnishable gunnery medals are adver- tised as silver plated, and non-tarnish- able. Maiden-Form Brassiere Co., Inc., New York City, engaged in the manu- facture of women’s knit undergarments, advertises brassieres not full-fashioned or manufactured in accordance with the process used in the manufacture of “full-fashion” hosiery, as “Full-fashion with no seams to mar its smoothness through the breast sections; * * * Full- fashion is exclusively Maiden-Form.” Briarwood Corporation, Cleveland, engaged in the manufacture of tobacco pipes, represents pipes made from briar root dust and a vegetable binder are ‘made from genuine imported briar root, briar kobs.” DeWan Laboratories, Inc., Chicago, manufacturer of a depilatory desig- nated “DeWans Perm-nent Hair Re- mover,” “DeWans Permanent Hair Remover,’ and “DeWans Special Fa- cial Hair Remover,” that the product will safely and permanently remove devitalize the hair roots. Marshall Field & Co., Chicago, en- gaged in the manufacture of yarn, ad- vertises and labels as mothproof a yarn designated “Sunlight,” which is sub- ject to damage by moths. Oakland Shingle Co., Edmonds, Wash., engaged in the manufacture of red cedar shingles, uses the words “Extra Clear” to advertise and desig- nate shingles that contain many de- fects and imperfections not tolerated in shingles of the first or highest grade. Linen Supply Association of the Dis- trict of Columbia, Washington, D. C., and others, engaged in the business of supplying for a consideration linen coats, trousers, aprons, towels, and supplying a fresh supply in lieu thereof at intervals. Hibbard, Spencer, Bartlett & Co., Chicago, engaged in the sale of a prep- aration designated “Neats Foot Com- and “Hibbard Neats Foot Compound.” American Shell Products Co., Mus- catine, Ia., represents crushed musse! shell as crushed oyster shell. York Radio Co., New York City, engaged in the manufacturing or assembling of radio sets. Hair-Tex Corporation, Cleveland, engaged in the manufacture of uphol- stery fillings designated “Hair-Tex.” Real Products Corporation, Brook- lyn, N. Y., manufacturer of automotive represents hair and pound” MICHIGAN TRADESMAN specialties, including spark plug cable sets, uses the word “Champion” to advertise and brand sets that are not “Champion” sets manufactured by the Champion Spark Plug Co. Bristol-Myers Co., New York City, engaged in the manufacture and sale of various proprietary remedies and drug sundries. H. Gordon, New York City, engaged in the sale of shoes. Globe Automatic Sprinkler Co. of Penna., New York City, engaged in the sale of automatic sprinkler appa- ratus and devices, directed to discon- tinue maliciously interfering with the contractual relationship between its competitors and their “licensees” by selling or offering to sell at cut prices. Kaumagraph Co., New York City, and others, manufacturer of transfers, stamps, trade marks, and seals to be used on fabrics, garments, leather goods, etc. directed to discontinue practices that will unreasonably restrain trade or injure competition. Carlton Mills Co., Inc., New York City, manufacturer of knitted and: vari- ous other fabrics, directed to discon- tinue use of the words “Persian,” “Persian Lamb,” ‘Persian Kurl,” “Genuine Carlton Persian Kurl,”’ “Carl ton Persian Kurl,” “Genuine,” and other similar words in advertising mat- ter or on labels to be given customers to designate fabrics and garments not made of the fur of the young Persian lamb. Nacto Cleaner Corporation, New York City, engaged in the compound- ing of cleaning fluids, directed to dis- continue using on labels or in adver- tising in periodicals or by radio that “Nacto Fabric Cleaner’ will not injure color or fabric, unless and until the cleaner can be used on any fabric of any color without injury. American Merchandise Co., Inc., New York City, directed to discontinue selling as a single article a measuring tape made in a foreign country and fastened in a coiling case marked “Made in the U. S. A.’, unless the place of manufacture of the tape is stamped in a place where it may read- ily be seen by the prospective pur- chaser; and to discontinue representing that certain cuticle scissors sold are hardened, tempered, and heavily nickel- plated, when such is not the fact. Fairyfoot Products Co., Chicago, en- gaged in the distribution of a medicated pad designated “Fairyfoot,” directed to discontinue misrepresenting the therapeutic value of the product. Wolfson Trading Co., New York City, directed to discontinue represent- ing that the cut or design of military unforms or equipment has been pro- duced by leading designers of military uniforms, when such is not the fact, and to discontinue representing that the tailoring in any uniform or equip- ment has been done by hand, unless the garment has been done by hand in all parts except the sewing of the seams and edges. M. E. Moss Manufacturing Co., et al, Hartford, Conn., directed to discon- tinue representing that they are the originators of ‘“Run-Stop,” “New Type,” “Run-Stop Insured Full-Fash- ioned Silk Hosiery,” or that the hosiery sold by them is not sold in stores, when such are not the facts; to discontinue misrepresenting the quality of the hosiery and representing that it is be- ing sold at a reduced price; and to dis- continue representing that certain pre- miums and replacements will be made, when such promises or guarantees are not carried out. Stempel Brothers, Inc., New York City, engaged in the sale of women’s garments, directed to discontinue using in advertisements illustrations of com- petitors’ products with the representa- tion that respondent is the manufac- turer thereof, and to discontinue rep- resenting that respondent is the man- ufacturer of any garment until and un- less such is the fact. Hugh Wallace Co., Detroit, directed to discontinue use of the words “Per- “Persianlaine,” “Wallace or ‘Persian Lamb,” in ’ sian Laine, Persian Lamb, connection with the sale of a knitted fabric containing a pile in simulation of Persian lamb fur, or in connection with the sale of any other fabric or cloth simulating the fur of young Persian ” lamb. Geographical Chi- cago, directed to discontinue represent- ing that its salesmen are with the Na- tional Geographic Society, Washington, or are or ever have been selling any ot their products, and to discontinue rep- resenting that a certain atlas sold by respondent company was published by the National Geographical Society. Publishing Co., First National Nurseries, Inc., Roci:- ester, N. Y., directed to discontinue use of the words “Nurseries” or “Nur- ery,’ or any words of like import as a trade name, in a corporate name, or in any other manner that would imply the ownership or operation of a nursery or farm, when such is not the fact. Thinshell Candies, Inc., Chicago, di- rected to discontinue furnishing to jobbers and wholesale dealers candy and/or merchandise assembled in a manner designed to suggest and make feasible its sale by means of a lottery scheme, and to discontinue furnishing such dealers punch boards with or without candy, bearing legends to the effect that candy will be obtained by the purchaser of a punch bearing a cer- tain number designated on the board. +6 Chain Stores Can Be Taxed Out of Existence [Below appears a verbatim extract from the opinion of Justice Brandeis of the United States Supreme Court, in the Florida chain store case. ] *‘Against the owners of these multiple (chain) stores, the indi- vidual retailers of Florida are en- gaged in a struggle to preserve their independence. The citizens of the State, considering them- selves vitally interested in this unequal struggle, have undertaken to aid the individual retailers by GRAND RAPIDS 7 subjecting the owners of multiple stores to higher license fees. “They may have done so mere- ly in order to preserve competi- tion. But their purpose may have been a broader and deeper one. They may have believed that the chain store, by furthering the con- centration of wealth and power, and by promoting absentee own- ership, is thwarting American ideals; that it is converting inde- pendent tradesmen into clerks, and that it is sapping the resourc- es, the vigor and the hope of the smaller cities and towns. “A State may prohibit a busi- ness found to be noxious. Busi- ness may become harmful to the community by excessive size. If the State concludes that bigness in retail merchandising, as mani- fested in corporate chain stores, menaces the public welfare, it might prohibit the excessive size or extent of that business as it prohibits excessive size and weight of motor trucks, or exces- sive height of buildings. “There is a widespread belief that existing unemployment is the result, in large part, of the gross inequality in the distribution of wealth and income which giant corporations have fostered; that by the control which the few have exerted through giant corpora- tions, individual effort and initia- tive are being paralyzed, creative power impaired and human hap- piness lessened; that the true pros- perity of our age came not from big business, but through the cour- age, the energy and the resource- fulness of small men. “That only by releasing from corporate control the faculties of the unknown many, only by re- opening to them the opportunities for leadership, can confidence in our future be restored and the ex- isting misery be overcome; and that only through participation by the many in the responsibilities and determinations of business can Americans secure the moral and intellectual development which is essential to the mainten- ance of liberty. “If the citizens of Florida share that belief, | know of nothing in the Federal Constitution which precludes the State from endeav- oring to give it effect and pre- vent domination in intrastate com- merce by subjecting corporate chains to discriminatory license fees. To that extent the citizens of each State are still masters of their destiny.” eS Detroit — Breitmeyer’s, Inc., 106 Witherell street, retail florist, has merged the business into a stock com- pany under the same style with a cap- ital stock of $4,000, all paid in. PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RA PI G R AN D DS, MI Cc HIGAN APPROVE COURSE CHARTED While girding themselves for major battles on code price fixing, discounts, quantity rebates and major trade prac- tice provisions that are still to be fought, large and small retailers voiced satisfaction with the charting of the definite course on National issues which featured the convention of the National Retail Dry Goods Association last week. Less emphasis than usual was placed on the technical problems of retailing at the convention, but in this field as well the consensus was that outstand- ing contributions to retail thought were madé. Included were a new ap- preciation of the consumer in distribu- tion; closer alliance, bordering closely on centralization, between store man- agement, sales promotion and mer- chandising functions, and a more in- tensive analysis of the factors making for a better net profit. As the week closed there was an increase in the favorable reaction of merchants to both the economic se- curity program sponsored by the asso- ciation and the reassurance given by S. Clay Williams, chairman of the Na- tional Industria! Recovery Board, on the score of radical changes or legisla- tion, in his advocacy of a continuance of the NRA, essentially in its present form, for a further trial period of one or two years. Leading merchants pointed out that the: retailers’ economic security pro- gram, in addition “to being the broad- est social approach to the question ever made by a business group,” closely paralleled the plan offered Congress by President Roosevelt toward the end of the week. All of the essential features of the President’s program were cov- ered in the basic recommendations of the retailers. Merchants. were espe- cially pleased at the “moderation” of the President’s suggestions and its low cost during its early years of opera- tion. The. course of the retail policy on the NRA for the months directly ahead was clearly forecast by the reso- lutions adopted at the convention. It went on record as favoring continuance of the general principles of Title 1 of the National Industrial Recovery Act. Reflecting the division of opinion noted on the Retail Code itself, the conven- tion decided to make no recommenda- tions on changes in the Retail Code, with proposals for changes to be con- sidered when Congress takes up new NIRA legislation. All indications were that the biggest fight the retailers will make as code revision and simplification comes up will be on price fixing. A broad’ cate- gory of factors entering into price fix- ing was drawn up and covered price listing, fixing of resale prices, limita- tion of production, provisions prevent- ing quantity and volume discounts, mandatory classification of customers, regulation of delivery charges and standardization of cash discounts. As. against’ its attitude .on price-fixing,. the convention endorsed the principle of loss-limitation rules in all codes in or- der: to forestall price cutting which wouid endanger fair wage payments. Se gS Nt Oe ONE EGET MO Sas Peele tret TE Semen MICHIGAN TRADESMAN It was also significant that retailers petitioned that the word “inaccurate- ly” be stricken from the clause in the fair trade practice rule governing gen- eral underselling claims in retail ad- vertising. Elimination of this term, regarded as the “weasel word” which sucked the meaning from the clause, restores it to the form originally ap- proved by proponents of the code. Turning to the conclusions suggest- ed by the leading addresses made at the convention, merchants agreed that this year will see an increasing trend toward consideration of the consumer from almost every standpoint of store operation. While it was recog- nized as by no means the first time it has been broached, the view was em- phasized by many that the time is here for more effective co-ordination of buy- ing, promotion and selling, with the consumer always the guiding factor. BUYERS REGAIN CONTROL Somewhat overlooked in the cur- rent discussions of price-fixing and price-control is the fact, steadily be- coming apparent, that buyers are rap- idly regaining the control over quota- tions they exercised prior to the NRA. The Blue Eagle threw them out of the saddle temporarily, but they are climb- ing back speedily. The result has been both beneficial and what some people consider harm- ful. From the standpoint of shaking out code-watered prices, where lowered without any serious effects on the nor- mal profits of an industry, the buy- ers have performed good service. In other instances, however, manufactur- ers are complaining, and with justifi- cation, that their quotations are too low, but that they find it impossible to move them up because of buyers’ re- sistance. At the same time, these manufacturers concede that they are moving good quantities of merchandise at the low levels and that an upward revision might cut the flow. Under such circumstances, many are willing to continue on this basis as long as their factories are kept running and workers employed. Some producers have been forced into this situation, while others are stepping into it deliberately. These lat- ter, in an intelligent and commendable effort to keep buy, are deliberately pricing their lines at levels lower than their commodity and other costs would seem to warrant and are attracting an excellent volume of business from buy- ers who realize that they are getting bargains. These manufacturers are covering the early requirements of ‘their customers, assuring themselves of keeping active for several months, and when the time comes for them to advance quotations they will not meet bitter opposition. Under some rigid price provisions they probably would not be able to achieve these results, with the result that they would be more harmed than benefited. DEMAND SAFEGUARDS ' With announcement of newly com- pleted recipracal trade treaties expected daily from Washington, foreign trad- ers are speculating as to whether or not the agreements will contain clauses giving American shippers protection against protracted delays in getting payment for goods sent to nations where exchange regulations are in force.’ Pressure has been brought to bear to persuade negotiators handling the agreements for this country to in- clude exchange guarantees, but no def- inite assurance of results has been forthcoming. This is due, according to Washing- ton reports, to the unfavorable reac- tion obtained from foreign countries when the subject of exchange was brought up. Several of the nations in- sisted, through their representatives, that exchanze agreements are not properly within the scope of the type of trade treaties this country seeks to conclude. In one instance a threat to break off negotiations completely if this country attempted to insert an exchange clause was reported by one nation. Because of the vital part which ex- change regulations play in getting re- mittances from abroad, the exporters have been insistent in urging the point. Although they conceded that regula- tion of exchange was necessary to pro- tect the monetary reserves of many of the Latin-American countries in recent years, they hold that European ship- pers were given preference in with- drawing funds. They want assurance that in the future American producers will be protected against discrimina- tion and will be guaranteed against the imposition of regulations which in the past have tied up remittances for pe- riods of one to three years. SECURITY PROGRAM What business can do in approach- ing the solution of social problems was aptly indicated last week in the unanimous adoption of a comprehen- sive economic security program by the National Retail Dry Goods Asso- ciation at its convention at New York City. Sharply contrasting with the neg- ative, obstructionist tactics which have characterized the policies of many business groups, the retailers’ commit- tee, headed by Percy S. Straus, presi- dent ot R. H. Macy & Co., Inc., sub- mitted a program that sets an impres- sive precedent. Dr. Paul H. Douglas, official advisor to the Committee on Social and Eco- nomic Security appointed by Presi- dent Roosevelt, took occasion to de- scribe the program as “the most statesmanlike document of its kind ever submitted by a- business group.” The program. it might be added, pos- sesses a significance extending beyond its “statesmanlike” scope, It places before the retail trade a concept of social responsibilities and implications that combines courage and enlightened self-interest in a progressive advance few foresaw, but which will be of ma- jor future importance. The action of the retailers is also noteworthy for its reluctance to post- pone the inauguration of steps to. at- tain “at least a fair minimum standard . of life continuously for all the people.” While recognizing that the building up of reserves for economic security, in its initial stages, may affect purchasing power, the program declares: “This, however, should not cause us to delay the development of programs January 28, 1935 nor should it prevent us from taking the initial steps. and of progressively increasing a general program of eco- nomic security.” GOLD UNCERTAINTY ABATES Business recovered from its worry over the gold clause during the week in time to be able to give interested at- tention to President Roosevelt’s social insurance program. Some uneasiness was created by the magnitude of the sums to be collected, but the aims of the projects were approved heartily. Despite the unsettlement in com- modity and semi-finished goods mar- kets, productive and distributive activ- ity in merchandise lines was unaffect- ed. Industrial output, as represented by automobiles, steel, machinery, lum- ber and other goods, continued to move ahead with assurance. Textile output was stepped up, some women’s wear mills, for instance, going on a second shift for the first time in many months. The easing in commodity prices was arrested temporarily, the government crop report on cotton giving a fillip to -that market. As the year gets under way, defi- nite evidence appears that business sen- timent is steadily gaining ground. The Spring buying season is progressing favorably, farmers’ buying power is holding up and employment is on the uptrend. For the first three months of the year, at any rate, activity will meas- ure up well in comparison with the 1934 first quarter, The weekly business index for the previous week slipped back slightly, chiefly because of the severe drop in the cotton cloth series. The automo- bile figure is at the highest mark in four years and the industry is courage- ously going ahead with enhanced pro- duction schedules, providing a bright example for other lines. The steel in- dustry is getting its fill of orders and operating rates are moving up steadily. eee eee, —_—_—_—_—_—_—— DRY GOODS CONDITIONS Retail trade in the local area was somewhat sluggish last week. Few stores here were able to achieve sales increases over a year ago. Revised estimates indicate doubt that the Fed- eral Reserve report to be issued early this week will show more than a 2 per cent. gain in sales for the first half of this month in comparison with the same period last year. Large numbers of buyers continued to arrive in the wholesale markets in the East to place both immediate and Spring business. While the deflation- ary possibilities of an adverse ruling on the gold clause by the Supreme Court were somewhat of a factor in delaying textile orders for future delivery, buy- ers of finished merchandise were not particularly influenced. It is now apparent that buyers will be more insistent than for many years past on quality standards of merchan- dise this season, reflecting both the desire to trade up and the necessity of protecting both consumers and them- selves against a larger variety of mate- rials which may cause customer dis- satisfaction. sevuanieanenieuet aera ——_ Push others ahead, but not aside. cceareeceemreninaiarei ea Pluck brings luck, January 23, 1935 MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip The death of George M. Ames, which took place last Wednesday, was the cause of great sorrow to all who knew him or who touched his life at any angle, Mr. Ames was deeply interested in all that concerned the community and he promoted its welfare with intelli- gense and devotion, He was a true lover of mankind and preserved until his death a keen interest in the de- velopments of science and the growth of humanitarianism in all that pro- moted human welfare and progress. In his personal life he was distinguished by a sympathetic tolerance and a spirit of good will and charity. He loved to see the good in his friends and acquain- tances and always refused to enlarge upon the evil or to repeat idle rumors and invidious gossip. He inspired the warmest affection of his friends by his courtesy and gentleness and loyalty and won the devoted love of his fam- ily. He passed away peacefully, in possession of all his faculties and se- rene in the calm faith of the Unitarian religion, which he cherished with af- fection and loyalty. It is my firm conviction that beyond this vale of tears there is a realm we may call our home, where, after the cleansing to be found in this crucible of life, we may be better able to take a higher plane of existence, embodying greater understanding, greater joys and lesser sorrows; shorn of the ills of the flesh—living in closer compan- ionship with the source of all things. The poet Burns, in his reference to the immortality of the soul, sought in vain to place definite touch upon that intangible something. “We know noth- ing or next to nothing of the substance or constructure of our souls; so we cannot account for those seeming ca- prices in them; that one should be par- ticularly pleased with this thing or struck with that, which on minds of a different cast, makes no impression. I have some favorite flowers in spring, among which are the mountain daisy, the hair-bell, the foxglove, the wild briar rose, the budding birch and the hoary hawthorne, that I view and hang over with particular delight. I never hear the loud, solitary whistle of the curfew in a summer noon, or the wild mixing cadence of a troup of gray plo- ver in an autumnal morning, without feeling an elevation of soul like the enthusiasm of a sweet devotion. Tell me, my dear friend, to what can this be owing? Are wea piece of machin- ery, which, ‘ike the Aeolian harp— passive—takes the impression of a passing accident; or do these workings argue something within us above the trodden clod? I own myself partial to such proofs of those aweful and im- portant realities—the God that made all things, man’s immaterial and immor- tal nature, and a world of weal or woe beyond death and the grave.” In the appointment of Joseph G. Armstrong, as Commissioner of the Pardon and Parole Division, Governor Fitzgerald has given us a sturdy char- acter, who will, so far as he is able, put into execution his sane and sen- sible ideas of how criminals should be handled in such a manner as to effect reformaton, if such an outcome is pos- sible. No person will be able to secure his signature to a parole or pardon doc- ument because he curried favor with the officials at the prison, because he has influential friends in public office or who may happen to have friends who have a handful of illy gotten funds to hand out clandestinely to the Com- missioner. The appointment of Mr. Armstrong marks the dawning of a new day in much needed penal reforms. The above appointment appears to be in keeping with all of the appoint- ments thus far made by our new Gov- ernor, who is giving every office he has at his disposal the most careful con- sideration, with a view to securing most capable and experienced occu- pants possible for every appointive office. With a wide acquaintance among the public men of Michigan and a thorough knowiedge of what is required to fill every office in an ac- ceptable manner, Governor Fitzgerald will probably go down in the history of Michigan governors as one of the best executives we have ever had. Washington, Jan. 21—Thank you for the clipping from your issue of Decem- ber 26, regarding direct sales from fur- niture manufacturers to consumers. I would like to offer this slight correc- tion, that the proposals accompanying the circular letters being sent out by retailers have nothing to do with the amendment to be offered by the Furni- ture Code Authority to the manufac- turer’s code. This reads as follows, and we believe it would be more practical and that it will prove more satisfactory to the re- tailers than the one which they have drafted: “Renumber Section 10 of Article VIII to be Section 11, and insert the following as Section 10: ‘Sales to ulti- mate consumer. The sale to an ultimate consumer, for use in private homes, other than to a manufacturer’s own employes, stockholders, or courtesy sales between manufacturers for their own personal use, and with the ex- pressed or implied intention of circum- venting the retailer, is an unfair trade practice; provided, however, that a manufacturer operating a retail estab- lishment, clearly presented to the pub- lic as such, shall not be in violation of this provision because of such sales by his establishment.’ ” Walter Mitchell, Jr., Secretary Furniture Code Authority. During the past week I have had occasion to write the following letter to the Diamond Match Co.: My dear Mr. Peters—The same day I received your letter, stating you had ‘cut out” all trade paper advertising, I received a call from a former em- ploye (Roy Randall) who was with us 25% years. He brought in samples of Diamond matches, which are about the worse excuse for matches I have ever seen. The wood was “dozy” to the point of being rotten. One had to take hold of the match very near the head in order to keep it from breaking in two when lhighted. Mr. Randal! struck several matches while here and in each case the end cap detatched itself from the match, setting fire to anything inflammable it happened to light on. I think I now understand why you discontinued using trade journals, be- cause certainly no self respecting pub- lisher could afford to advertise a match product as poorly made from inferior wood as this brand is. If you have any explanation to offer in the premises I shall be glad to hear frem you. I asked Mr. Randall to write me a letter, confirming what I send you in this letter, I send you the letter for perusal and comment. E. A. Stowe. Grand Rapids, Jan. 16 — A_ good many years ago when I first began to work with you on the Michigan Tradesman, because of the fact that the Diamond Match Company contin- uously carried an advertisement in the Michigan Tradesman, I insisted upon having Diamond matches every time I had occasion to purchase matches. For a great many years Diamond matches were consistently good match- es and I have continued to us@ them exclusively during the last forty years. I recently purchased a carton of Dia- mond matches and I think I have used four of the boxes out of the carton—- and they are not so good. Every box contains quite a number of broken matches, but, worse than this, the im- pregnated head of a great many of the matches in each box seems to be so loosely fastened on to the rest of the match that in scratching the matches, either on the box or on the soles of your shoes, or most any place, the head is very'‘liable to fly off and there is a big liability of setting fire to something. In fact, just a few days ago I scratched one of these matches and the head flew off and lighted on a newspaper and immediately set fire to the newspaper. This last bunch of matches which I purchased has been a great disap- pointment to me because I had it so thoroughly fixed in my mind that Dia- mond matches were the best matches made, I couldn’t help but notice the print- ing on the top of one of the boxes, which I am sending you, which states that a medal was presented to the Diamond Match Company in 1915, the only medal ever awarded a match man- ufacturer in recognition of a service to human health safety. From a safety standpoint, the last lot of matches I purchased do not deserve a medal for safety. I have looked through the columns of the Michigan Tradesman several times since I purchased these last matches and I find that you do not carry an advertisement for them and I wonder if the Diamond Match Com- pany has changed its tactics and given up advertising in good reliable trade papers like the Michigan Tradesman. I don’t know where the headquarters of the Diamond Match Company are, but presume they are in New York. There is nothing on the box to signify where their headquarters are. I thought you would be interested in knowing about these matches and per- haps you may know why the Diamond Match Company is now producing an inferior match. Roy H. Randall, I received a call last week from a most successful merchant who con- ducts a general store near Grand Rap- ids. During his call he remarked: “You know how much I think of the Tradesman and how greatly I appre- ciate the service you have rendered us merchants for more than fifty years. I have been in competition with chain stores for many years, but I have nev- er seen a time when I could not under- sell them if I cared to do so. If inde- pendent merchants would keep their stores clean and wholesome, buy their supplies right, display their goods at- tractively, treat their customers cour- teously and hold their overhead down to the lowest possible figure, they could lick chain store competitors to a finish. Right now I can see the chains in retreat, due to the extra taxes they are having to pay in order to do busi- ness and the increasing exactions of the trade unions, which show no mercy when they decide to ruin a man or institution. I am surprised every time I note a decision by the court of last resort sustaining the taxing laws which are being enacted in practically every state, aimed exclusively at the chain stores. The chains do not ap- pear to have a leg to stand on when they appeal to the Supreme Court of the United States. “The articles you publish on the dis- play of merchandise, the buying of spe- cial articles which are going to ad- vance, and, above all, the many words of advice to clerks are especially help- ful. One of the great assets of any store is intelligent clerks who have vision and can be depended upon to always treat the customer courteously and care for his wants promptly and accurately. “Tf the independent merchant would copy the good features of the chains, cut their overhead to the lowest possi- ble notch, buy right, discount every bill, never stand off a collector, and mark their merchandise properly, they would have little to fear from the com- petition of the chains because there will never be a time when the service store will not be in demand.” Duluth, Jan. 20—Winter is upon us with a vengeance that I have never witnessed before. More than sixty inches of snow has fallen here, since winter set in and because of the fact that it is consistently cold, the snow remains with us until spring. It is a most interesting sight to us as new- comers, Snow is piled up on each side of driveways higher than a per- son’s head and one resident told me tbat after a heavy snow fall recently he could not find his garage. In the local paper published to-day citizens are requested to uncoverthe fire hyd- rants in front of their homes. Streets have become very narrow because of the snow piled on either side, making driving quite hazardous. You can readily imagine the expense in connec- tion with heating here. Our records for 1934 indicate that steam was used for heating purposes during each month. Our steam is purchased from a central heating plant and we have been fortunate in getting a flat rate on steam which is not excessive. A. A. Frost. A life-long friend who asks that his name be withheld sends me the fol- lowing personal tribute. It nearly makes me cringe to give place to so exalted an estimate of my career, but here goes: “Your life and your work have been an inspiration and stimulus to us, and have been no small contribution to- ward making the Tradesman the re- spected and influential paper it has been contemporaneous with your con- nection with it. “You have given all that it is possi- ble for a loyal, conscientious and in- dustrious man to contribute to an or- ganization that employs his time and (Continued on page 23) 10 FINANCIAL Exact Status of the Grand Rapids Furniture Trade Phil Johnson, of the Grand Rapids Furniture Market Association, deliv- ered the following address at the noon- day luncheon of the Commandery Luncheon Club last Friday: If Thad only been gifted with the eratorical and gesticulatory ability of my namesake, A. P. Johnson, I feel sure my remarks might be more im- pressive and interesting. When Mr. La Bour asked me to teli you some- thing about the furniture market sit- uation in Grand Rapids, I accepted, because Mr. La Bour is a good fellow and a good friend, yet fully realizing that I could not put it over like some chap more fully practised in the art of debate. The Grand Rapids Furniture Market, contrary to the belief of many cf our poorly informed citizens, has lost prin- cipally to Old Man Depression and not to the competition that has devel- oped during the past several years in our sister city across the lake. In con- nection with the work which I have done during the past three years in attempting to interest furniture manu- facturers and manufacturers of kindred lines to display their merchandise n our market, I have kept very accurate sta- tistical reports of the trends in market selection as well as buyer attendance. Without burdening you with unin- teresting statistical detail, I should like to emphasize a few facts concerning the situation as it was in 1929 and as it is to-day. In 1929, there were in the United States about 3300 factories, producing household furniture of all types, includ- _ ing springs, bedding, pillows, baby car- riages, etc. To-day that list has drop- ped below 1800. In 1929 there were 15,000 financially responsile retail furniture outlets. To- day there are less than 9,000. These figures tell the story of the shrinkge in exhibition space demand and reduced attendance of buyers. The fact that Grand Rapids has from its inception as a furniture manufacturing and mar- keting center produced better charac- ter and higher priced merchandise has not helped its position in the last five years when demand has been almost entirely for price, and quality has meant but little. With lower priced merchandise be- ing produced in Grand Rapids, the market just closing has attracted nearly a 30 per cent. increase in buyer at- tendance over the January market, one year ago. This tendency on the part of many of our local manufacturers to bring out well styled and well made furniture at prices meeting the pocket book of the consumer of to-day means, I believe, a trend back to Grand Rap- ids, which will prove profitable to the entire community. In the old days of the big markets, buyers, manufacturers and salesmen used to spend over one million dollars per year in Grand Rap- ids outside of furniture purchases. With increased buying power, more favorable price conditions and general economic an MCRL A AORN RE Re MICHIGAN TRADESMAN improvement those days may come again. During the three years of effort in promoting new lines in the market which ended August 1, 1934, 158 new and returned lines were brought in. About sixty per cent. of this number are still showing their merchandise here, while the other forty per cent. found it impractical and are either showing in other markets or not show- ing at all, It is interesting to note that in our total loss of exhibitors during the past five years over 70 per cent. were the victims of the depression and closed up either through liquidation, receivership or bankruptcy, while less than 30 per cent. went to competitive markets. Our good citizens who have made the welkin ring with their statesments that cur market has been transferred to Chicago should keep better informed. With improved buyer attendance in the market just closed, with better priced merchandise being produced locally the prospects for increased exhibits are excellent. Grand Rapids will probably never attract the volume of buyers that at- tend the Chicago market, as this mar- ket is not soliciting the cheap borax lines that make up the bulk of the dis- plays over there. It scems to be the concensus of opinion of those in au- thority over our Association that in the future this market will solicit only lines of reasonable character and quality and let Chicago have the lower end of the business. This does not in- dicate a tendency to be “choosey,” but seems a logical solution of the mar- ket’s future. The markets in both Grand Rapids and _ Chicago continue to function in the future aud it seems pertinent that there shouid ultimately be .a balancing of grade effected between the two centers. One encouraging note is the tend- will ency to a more co-operative spirit be- tween the managers of the markets everywhere and a less tendency to- wards unethical competition, One of the greatest stimulants to the Grand Rapids Exposition would be the opening of the Berkey & Gay Furniture Co. under competent management and producing a line of furniture similar to that produced by that company in the pre-Simmons days. This would do move to center attention on Grand Rapids as a furniture manufacturing and marketing center than anything else in the offing. Although nothing definite has been done in this direction there are several groups considering the Berkey & Gay operation and it appears quite probable that this plant may be producing furniture again be- fore the end of the present year. Manufacturers of furniture in all parts of the country have expressed the opinion that since the Berkey & ‘Gay operations ceased there has been no real standard of comparison of style and value in the industry. Buyers com- ing to Grand Rapids in the Berkey & Gay period would invariably visit their showrooms first, not with the idea of buying the line, necessarily, but to get an idea of what the correct style and price was going to be. Since this op- eration was closed there has never been any line to set such standards. Any- thing that any of you gentlemen can do to assist in getting Berkey & Gay back in the field should be done, as it will mean increased employment as well as decidedly increased market prestige. The Grand Rapids Furniture Expo- sition Association which directs the ac- tivities of the markets is doing a splen- did job, considering the limited fin- ances with which it is forced to oper- ate. I can make this statement sin- cerely and without patting myself on the back, as I am no longer connected with it. If more generous impulses could prompt our citizenry to give it a more loyal financial support, I believe improvement would come more cer- tainly and more rapidly. F. Stuart Foote, who is serving his second term as president of the Association, has done a splendid job with the able assist- ance of the secretary, Charles F. Camp- bell. Mr. Foote is an enthusiast and a good promoter and devotes a large amount of time to association affairs. The Association has been criticised for some possible exaggerations in its reports of market affairs, but I believe that, generally speaking, the full truth has been told. In any real promotion the story must be told as graphically as possible and the promoter who does not paint a rosy picture seldom gets the most desirable results. This re- minds me of the story about Rexford Tugwell, assistant secretary of agricul- ture and brain trust adviser to the A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 560 Michigan Trust Bldg. Phone 9-7231 January 23, 1935 President. Mr. Tugwell, as you are aware, is a highly educated individual with many degrees. As the story goes, he has three degrees, B. S., M. S., and P. H. D. Everyone, of course, is familiar with what B. S. means. M. S. means more of the same and P. H. D. means piled higher and deeper. Unless the promoter piles it higher and deeper he stands to lose on a com- petitive basis in these strenuous times, so we must be charitable in our judg- ments of his operations. Mr. La Bour warned me that brevity was the rule in your organization, so in closing I should like to make one strong appeal to each of you to be loyal to your community and all that it fos- ters. Grand Rapids is a good place in which to live and if we are all enthusi- asts for our home town and constantly singing its praises wherever we travel its future success is assured. I have traveled in thirty-two states for the past three years and visited many very wonderful cities, but I am still touting Grand Rapids as the ideal city in which to live and work, maintain a home and bring up a family. Let’s be boosters for Grand Rapids, the best city in these United States. — +2 > There’s no higher patriotism than doing one’s duty. All Issues CONSUMERS POWER PREFERRED BOUGHT—SOLD—QUOTED Buying and Selling orders executed All listed and unlisted Stocks and Bonds Your Inquiries Invited ROGER VERSEPUT & CO. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 L. A. Geistert & Co. INVESTMENT BANKERS & BROKERS Markets on all Stocks and Bonds All issues of Consumers Power Preferred Stocks. INQUIRIES INVITED 505-11 Grand Rapids Trust Bldg. GRAND RAPIDS, MICH. THE Granp Rapips NATIONAL Bank BuiLpine Offers OFFICE SPACE At the Lowest Rates in the History of the Building Telephone 9-7171 or Call at Room No. 722 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . , OLD KENT BANK 2 Downtown Offices 12 Community Offices J. H. PETTER & CO. INVESTMENT BANKERS GRAND RAPIDS Phone 9-4417 MUSKEGON Phone 2-3496 January 23, 1935 MICHIGAN TRADESMAN 11 Pressure Toward Lower Interest Rates Continues Developments in the political and economic spheres contained both ele- ments of encouragement, as well as disturbing factors. The soldiers’ bonus bloc continues strong, NRA legisla- tion will apparently be postponed. Al- though the social insurance program outlined by the President, which in- cludes unemployment insurance, old age benefits, Federal aid to dependent children and Federal aid for public health administration, was not out of line with that expected, and was con- servative as compared with many of the plans suggested, nevertheless it rep- resents an additional cost to business. Business reports are definitely en- couraging. Steel operations are report- ed at 4714 per cent. capacity, which is the best level since June, 1934. Motor output is expanding rapidly with motor shows reported as a success from a selling point of view. Electric power output is now at the best level in any January over the past five years. Also, some developments in the political side of the picture are definitely encourag- ing. There is evidence of the Presi- dent’s realization that business co- Operation is necessary, as shown in Secretary Roper’s Business Advisory & Planning Council, through which business may have its views pre- sented at Washington. Registration requirements under the Securities Act have been simplified so as to encour- age refinancing of over three billion callable bonds. Possible public utility legislation now seems likely to be less disturbing as reflected in the substantial improve- ment in second grade utility bonds last week, With it now being generally conceded that some legislative action would be taken to offset an adverse Supreme Court decision on the gold clause cases, the main disturbing fac- tor pertaining to the bond market has lost most of its significance. With the demand from private industry not ab- sorbing the huge supply of loanable funds, pressure towards lower interest rates continues. J. H. Petter. a Proceedings of the Grand Rapids Bankruptcy Court Jan. 14. On this day the schedules, ref- erence, and adjudication, in the matter of Kline Mitre Lock & Art Co., Iine., bankrupt No. 6036. were received. The bankrupt is located in Grand Rapids, The schedules show total assets of $921, and total liabilities of $3,329.96, listing the following creditors: State of Michizan 2 2) =} isle City Treasurer, Grand Rapics_. Mrs. Arville Kine, G Ro = Herbert D. Walsh, Cedar Springs Mrs. C. M. Rozema, Wyoming Park Mrs. Ida Yahnke, G. R 32.95 Agia Ansco Corp., Binghainton, N.Y. 599.75 Bausch & Lamb Optical Co., mocnester;, No Y¥.2 4.53 M. M. Berman Co.. G. R.._._-___ 113.80 Camera Shop, G. R.-------- ae 4.0u Gentral Trade Plant. G. R.----_ 15.45 Central Mich. Paper Co.. G. R._- 6.60 Central Engraving Co., G. R.---- 2.00 L. M. Gastner Co.. Inc.. Williamsport, Pa. -----..------- 10.00 Consumers Power Co.. G. R.------ 51.05 Eastman Kodak Stores Co., Chicago ae 3 The Goveart Co.. Chicazo__------ The Gross Photo Supply Co.. Toledo : =. R. Window Cleaning Co._-- --- os au, * Lawndale Art Craft Co.. Chicago 20.00 Meyering Electric Co., G. R.------ 4.10 Mich, Bell Tel, Co.. G. R.-------- 46.06 B. Oshrin Co.. New York_- 155.00 Photo Service Shon, G. R.-------- 6.90 J. A. Skinner, Cedar Springs---- 188.66 3s & §. Box Co., Palmer, Mass. -.. ma Shopping News, G. R.------------ oan Old Kent Bank, G. R.-- a Lh M. M. Berman. G. R._----- x aa J. A. Skinner, Cedar Springs_--- ‘ oe the matter of Gottlieb Bruder and Amelia Bruder, also known as Mary Bruder, his wife. bankrupt No. 5883. The first meeting of creditors has been called for Jan. 31. In the matter of Kenneth Suits. as ad- ministrator of the estate of C. Berlin Suits. deceased, bankrupt No. 5873. The first meeting of creditors has been called for Jan. 31. in the matter of William FE. Biork and Anna Lisa Bjork. bankrupt No. 5816. The first meeting of creditors has been called for Jan. 31. In the matter of Henry Deles and Mary Deies, bankrupt No. d898, The first meet- ing of creditors has been called for Jan. 30. Jan. 14, On this day the schedules. in the matter of Merkle Dairy Co., bankrupt No. 6020, were received. The bankrupt is located in Kalamazoo. The schedules show total assets of $105,102.80. and total liabilities of $71,556.02. listing the follow - ing creditors: Collector internal Revenue. Detroit $11.26 state of Michigan .- 47 City Treasurer, Kalamazoo __---~ 2.56 County Vreasurer. Isalamazoo____ W. Gillman, Kalamazoo ~------- Loyal Wight. Kalarnazoo___-__-__ Gerald Vande Bunte. Kalamazoo Kalamazoo Kalamazoo________ L. Obermeyer. Cliff Thomas, Fred Weller Kalamazoo Wim. Rosewarne, Kalamazoo ___- Ht. Turner, Kalamazoo. _____ Bb. i Merril: Kalamazoo. _—_____ Margaret L. Paul, ixalamazoo__-- A. EL. Arnold Co... Chicazo.——_— 3. Elgin Water Softener Corp.. Elgin, Ml. e Frank P. Merkle. Kalamazoo____29.44 John Bos., Kalamazoo. Martin .Anderson. Martin_ Cc. Brignall, Kalamazoo —~--------- W. ©. Burt. Martin. ___ ae Orlo J. DeLano, Cooper_- Ses KE. Henningson, Martin__ me G. Ingham, Martin -_- Sone 194.29 Kalamazoo Milk Producers Assn. 249.85 Milk Marketing Administration. bansing 2.2 ee J. W. Moored. Martin____-______ R. Morgenstern, Kalamazoo___-_- Mrs. G. MeVean. Kalamazoo____-- * S. Nichols. Kalamazoo__-~-_-- Oliver Brothers. Martin_--~------- H. M. Pennock, Hickory Corners W. Perrin. Hickory Corners__---- Cc. CG. Pettengll, Hickory Corners M. Parmelee. Hopkins_----------- Andrew Schau, Kalamazoo- M. Schwartz. Martin __---------- Harley Schwartz, Martin -------- Vincent Snell, Hopkins ~--.—---.- Mary and John Wisnaski. Martin C, Wilcox. Hopkins Ul Braun Brush Co., Woodhaven, N. N: Cooper-Hoekstra Roofing Co., Kala- nazoo io Gar comers Power Co., Kalamazoo 625.31 Chase & Woodruff Coal Co., 99 Kalamazoo. —_------------------- 92,22 Cream Top Bottle Corp., Albany, ae New York ___-----—------------- ae Dunkley Co.. Kalamazoo___------- ae Dieterman Bros., Kalamazoo_-—---- 43.28 Dairy Chemical Co., Fort Dodge, Ia. 7.00 Enders Garage, Kalamazoo_----- 110.76 Economy Fuel Co., Kalamazoo__-- 30.90 Independent Boiler Co., Kalamazoo Kalamazoo Foundry Co._--------- Kalamzaoo Gazette ~~------------ S. Ward Kennedy, Kalamazoo--_- Krim-Ko Co., Chicago A. L. Lakey Co., Kalamazoo__-- 7.9 Michigan Bell Telephone Co., Kal. 52.78 Mossman-Yarnele Co., Ft. Wayne 31. Mich, Mutual Ins. Co., Detroit---- 13. 149.06 Mitchell & Smith Co., Detroit---- 114. 1 Pama Co... Chicago -__ 360.00 Pearl Creamery, Pulhman__------ 33.13 Neil W, Peters. Kalamazoo__--_- 8.36 Howard Pore, Inc, —------------- 4.19 J. Chas. Ross, Kalamazoo_--~--~-- 34.56 Harrv Parker, Kalamazoo__--~~—- 150.00 Dr. Wm. E. Shackleton, Kalamazoo 2.00 Dr. H. H. Stryker, Kalamazoo-___-_ 7.50 Sealright Co., Fulton, N. Y.------ 161.00 John G. Smith, Kalamazoo_____- 2.65 Superior Co.. Sturgis = 34.41 FE. M. Sergeant Co., Kalamazoo_- 70.53 Frank P. Merkle, Kalamazoo____15,900.00 H. E. Stearns Agency, Kalamazoo = 16.32 Toledo ‘Scale Co., Toledo_________- 4.86 Good Gulf Service, Kalamazoo_-_ 4.85 Vitality Millis, Chicago. __-____ 97.50 Wessel Co. Chicago. = C. J. Taglabue Mfg. Co., Kalamazoo 7. A. Moored, Martin = H. C. Woodruff, Kalamazoo____-- Arthur Sowles. Kalamazoo____---- H. Sonnevill, Kalamazoo______--- B Stevens 222. McKinney __ i H. J: Wiges a J. Cem . Wome oo Oa ss Prank Barton —____--_- Borland a Associates Investment Co., Kalamazoo 2 eee Elgin Water Softener, Elgin, Ill.__ International Ha'rvester Co., Kal. 112.00 Geo, J. Meyer Co.. Cudahy, Wis. 3,900.00 Jan. 15. On this day the reference and adjudication in the matter of Ernest W. Ruehs. bankrupt No. 5867, were received. The schedules have been ordered filed. Upon receipt of same the assets and liabilities will be made known. In the matter of Young-Johnson Fur- niture Co... bankrupt No. 5353, final meet- ing of creditors was held Dec. 29. C. F. E. Luce, trustee, was present and repre- sented by Cleland & Snyder, attorneys. The bankrupt was represented by Roger I. Wykes, attorney, Certain creditors were present by Dilley & Dilley, attor- neys, and bidders on accounts were pres- ent. The trustee's final report and ac- count was approved and allowed. Bills of attorneys for the bankrupt and for the trustee were approved and allowed. Final report and account of C. F. E. Luce, re- ceiver, was approved and allowed, Bal- ance of the bills, notes and accounts re- ceivable were sold at auction to the high- est bidder. An order was made for the paymet of expense of administration and for the declaration and payment of a fourth and final dividend of 5 per cent. No objection to bankrupt’s discharge. The meeting adjourned wthout date and the files will be returned to the U. S. Dis- trict Court. Why not be more concerned abott how we act than about factories and industries? 2 2-2 I do not know how wicked Ameri- can* millionaires are, but as I travel about and see the results of their gen- the hospitals, churches, public libraries, universities. parks, recreation grounds, art museunts and theatres I wonder what on earth we should do without them.—William Lyon Phelps. erosity in form of millions. Revival of Railroad Purchases is Necessary to National Recovery The railroads are not only sellers of transportation; they are billion-dollar buyers of equipment and supplies. In 1929, their purchases meant jobs for 2,000,000 workers. Today the railroads are not buying. Their revenues have been so cur- tailed by unfair, unregulated compe- tition that their buying power is sharply restricted. The railroads want to buy. They will buy when and if their purchasing power is restored. To increase railway purchases railway earnings must be increased. Legislative fair play for the railways will mean railway recovery. Railway recovery will mean increased railway buying and jobs, again, for Our State Legislature and National Congress, now convened, should eliminate the unfairness in the com- petition between the railways and other agencies of transportation. Michigan Railroads’ Association 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan, President—Rudolf Eckert, Fiini. _Vice-President—O. A. Sabrowski, Lan- sing. Secretary — Herman Hansen, Grand Rapids. Treasurer—O. H, Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; Paul Gezon, Grand Rapids; Lee Lillie, Coopers- ville; Martin Block, Charlevoix. Credit and Cash and Carry Trade A jobber friend is interested in two problems: “1. Increasing the cash intake of his credit-service dealers. “2. Cana cash-carry department be operated profitably in a credit-service store? If so, what method of pricing and advertising is used for credit serv- ice merchandise; and how are credit- service customers offended least by the obvious difference in the two sets of prices in the same store? “3. Is it your belief that competi- tion is forcing credit-service grocers to attempt performance of credit-service on cash-carry prices?” These enquiries from a recent letter are but repetitions of which have come to me frequently, indicative of two things: The search for some ready made plan which can be applied with- out hard thinking, and the characteris- tic recurrence of the belief that cash trade is the cure all for slow business. Answer must be in general terms because the factors differ in each gro- cer’s business, On that plan, I shall do what I can. First: It is the business of every merchant to increase his cash intake and the best credit grocers do this every day they operate, but there is nothing specially spectacular about it —no new departure is needful. The means employed are various as the entire range of sales effort. What- ever is done to increase sales to any- one will increase cash trade if the plan is worth anything. It may be advertising in any form; or display; or being up to date; or becoming known as the vendor of special items, or a great variety. One may be known as the giver of extremely personal atten- tion, and he will have a following. He may be known as the most impersonal among merchants in whose store one accepts the service of the first clerk and cannot see the boss at all—-and he will gain a following if what he sells makes good. This means that men of character will impress themselves on their com- munity accordingiy. They will attract folks who like their ways. Each will attract different people. Here we see a vital reason why men who buy low- est and sell cheapest do not monopo- lize the business anywhere. Price is not everything—never has been, This jobber friend must therefore realize that no ready made plan will fit his needs. He must take counsel with his salesforce on the plan that each study to ascertain the strong points of each merchant and strengthen those points. That is a continuing job which involves the best talent anyone can have. There is no short cut. He works with individuals, each with in- dividual character, and he must apply himself accordingly. Need I add that MICHIGAN TRADESMAN this is a selective task? It is: he will find most of his merchants poor mate- rial for any suggestion, but his best ones distribute by far the most of his products. Let him concentrate on those first and add to their number as more promising material is developed. There is no other way that I can think of. For Point No. 2: Few merchants can run more than one kind of business and the exceptional ones usually take good care of themselves. Grocers would average vastly better results if they would concentrate on doing a better job of the line in which they are en- gaged than to seek new departures in unfamiliar paths, Those who make a go of two kinds of business in one room are so few as to be rare excep- tions—so rare that really no general rule of action can be predicated on them. Far more grocers succeed in the con- duct of cash-carry and full service in separate rooms. Friedrich Brothers, Lincoln, inaugurated cash-carry in the basement of their long-established service store some fifteen years ago, the two stock being completely sepa- rated. They have made a great success, but also they are men of clear-eyed character. They knew what they want- ed to do and they have done it. They are typical of the right material for this dual business. Enough other grocers have run two kinds of trade in two or more separate stores, but it all harks back to charac- ter, and it should be noted that grocers who fear that any plan they adopt will “offend” certain customers have al- ready confessed the lack of personality and strength to succeed very markedly in either cash-carry or service. They are misfits without whom _ business everywhere would be better off. The only plan on which dual busi- ness can be run in one room is either complete separation of space and stock or to have prices all on the full- service basis with percentage conces- sions for service not taken. This be- cause it is against human nature to submit to penalties, such as a super- charge for service put on non-service prices. This may be becoming modified of late by growing familiarity of consum- ers with the expense-facts of business; but I’d not advise anybody to work other than the concession-for-non- service plan. Then experience seems pretty general that the business—if it be not wrecked—gradually works back to full-service, and the reason is fairly obvious: that the correct difference between cost of operating cash-carry and full-service is far less than the vast majority of grocers realize. The actual difference in any managed, skilfully handled store is so slight as to be non-existent in many cases and in the rest so completely off- set by other factors that any chain man will frankly tell you that no worth- while grocer—whether ‘service or non- service—need lose sleep over chain competition. This has been increas- ingly true during the last three or four years because chains have done more over-selling of individuals than under- selling—and they are doing that now. Chains are merchandising now and will well continue to merchandise. Let individ- ual grocers follow suit and the bogey of price-competition will be perma- nently laid. And that pretty much covers Point No. 3; for rightly understood the serv- ice grocer operates so closely to cash- carry expense-ratios that the difference is neyligible—but of course the “right- ly understood” part of it is crucial. What this jobber-friend can do now and always is: 1. Ground his force from top to bot- tom in the principles of correct mar- gin-competition. Then continue to ground them. This is fundamental be- cause in this we have to work against all our schools, all our governments, all brain-trusters regardless. 2. Having accomplished this, school grocers to price their goods right: Not too high—not too low—but exactly right for each classification. Those two jobs will keep the force occupied for an indefinite time, but as it progresses it will pay and pay big for all concerned; and one item of vast importance it will bring out is the ability to figure precisely the difference in expense, as indicated above, and to realize that the figure is so small—in well managed stores—as to be negli- gible. Paul Findlay. —_—_++<+__ Brazil Hit by Coffee Deal Brazilian coffee exchanged for man- ufactured goods in barter deals with Germany is being shipped to this coun- try from Hamburg and sold at prices below the Brazilian exporters, accord- ing to complaints voiced by foreign traders. The quantities of coffee sent here to date by the Germans have been comparatively small, it was said, but because of the prices quoted the stabil- ity of the local market has been upset. Importers who opposed the suggested barter of 500,000 bales of American cotton for German goods are seizing upon the coffee incident as proof that American interests would lose more than they gained by engaging in barter transactions with Germany. a Grocery Jobbers Expect Gains While buying in the wholesale gro- cery market this week has been re- stricted to merchandise for immediate requirements, jobbers are confident that sales will show a sharp advance immediately after retailers their promotion events this month. As the chain-store organiza- tions are carrying unusually large stocks, independent retailers supplied the jobbers with most of the orders this week. Retailers will concentrate on promotions of canned goods during conclude special January 23, 1935 the balance of this month. Although stocks of canned foods in the hands of distributors are estimated at 25 per cent. higher than at this time last year, unsold stocks carried by packers are the lowest in years, —__~2+ s+ Monetary Factors Rule Price Level New monetary uncertainties are as likely to influence the trend of commodity prices in the next few weeks as fundamental demand and supply conditions. Agricul- tural prices in particular, after re- cent advances, have become ex- tremely susceptible to monetary developments. Fears that the Supreme Court may uphold the gold clause in contracts tends ‘to offset the ac- tivities of the inflation bloc in Congress, as such a decision would bring deflationary reper- cussions. On the other hand, supply con- ditions still point to higher quo- tations for many commodities. Despite indication; that the Ad- ministration is no longer pressing for wage increases, legislation in- creasing industrial costs seems certain of enactment. Unemploy- ment insurance in particular would add to costs. Any meas- ure to raise costs will, it is held, advance prices, especially if pur- chasing power expands _ pari passu. ——__# -o-e—__- A Parsing Dream There is a dream so old and fair No other dreams with it compare It is the one my mother bred Long in her heart and nourish-ed, That “life and liberty combine With happiness would you define A state or happy home.” But fondest dreams are out of date At least such custom rules of late That now indeed it’s almost rare To find a household anywhere With atmospheres which will express Ideals of old loveliness Which should pervade the home, Shal] dreams of yore become a joke To vanish with tobacco’s smoke? In homes or palaces of queens Breathe we the breath of nicotines. While ‘ashes, ashes, dust to dust” Before the grave we get and must Within our dear old home. That place should be more like the rose Which still in mother’s garden grows Repaying there the sun, the shower With fragrance, beauty for their dower; A hearth-stone dream pray grant to me And sweet as mother’s used to be In childhood’s happy home. Charles A. Heath. No man works harder against his own interests than the man who works for them exclusively. ——»-2-.____ Unbalanced lawmakers don't for a balanced budget. make WENA / (SELF-RISING) PANCAKE FLOUR IS IN7POPULAR DEMAND! VALLEY CITY MILLING Co. Portland, Grand Rapids, Kalamazoo, Holland, Traverse City wee eee January 23, 1935 MICHIGAN TRADESMAN 13 MEAT DEALER Main Points of the New Meat Code In substance, the main provisions of the Code which is to regulate the operation of retail meat markets in the United States which deal in meat to the extent of more than 50 per cent. of their dollar volume, are as follows: Work Hours All working hours shall be consecu- tive. Lunch hour time not considered as working hours. No employe may work more than 10 hours in any twenty-four nor more than 48 in one week nor more than six days of any seven with the following exceptions: Salaries Managers Minimum Northern States $38 Northern States 33 Southern States 35 500,000 up Southern States 30 Under 500,000 Employes may be permitted to work fifty-six hours a week during the weeks preceding Thanksgiving, Christmas and New Year’s, but must be paid time-and-a-third for overtime except- Population 500,000 up Under 500.000 ing managers earning $38 a week (or less in small cites) and in the South. Non-operating employes may work as follows: Watchmen, Outside service men, hours, 1% hourly rate for overtime. Emergency repair men, forty-eight hours, 1% hourly rate for overtime. Combination salesmen with at least three consecutive hours daily behind rest outside, the minimum fifty-six hours. forty-eight counter, wage. Store Hours Upon agreement of 75 per cent of retail establishments in an area uni- form hours of opening and closing may be adopted and shall be binding on all retail meat establishments in the area and not to exceed one year. Operat- ing hours shall be posted in a conspic- Operating hours shal! not during any uous place. be less than sixty-three week, No employer shall knowingly permit any employe to work for any time which when added to the time spent at work in this or any other trade or industry excels the maximum permit- ted herein. Wages Minimum weekly wage for full time employes is $15 in cities of 500,000 and over: $14 in cities from 100,000 to 500,- 000: $13 in cities from 25,000 to 100,000. Part time employes shall be paid not less than the hourly rate pro-rata to the rate specified above. General Labor Provisions No person under 16 shall be em- ployed and no person under 18 shall be employed in any hazardous opera- tion dangerous to health or body. A list of such operations will be pub- lished by Code Authority. Employes shall have the right to organize and bargain collectively through representatives of their own choosing. No employe nor anyone seeking em- ployment shall be required to join any company union nor to refrain from joining, organizing or assisting any organization of his own choosing. Organization of Code Authority The Code Authority is to consist of eleven industry members, seven to be selected by the board of directors of the National Association of Retail Meat Dealers, Inc., one by the Federa- tion of Kosher Butchers of Greater New York, Inc., one by the National Association of Meat, Poultry and Game Purveyors, and two by the Na- tional Industrial Recovery Board to represent members of the trade not affiliated with those organizations. If any memberships remain unfilled after thirty days, the Board may appoint representatives. The regulations for the Kosher trade will be administered by an _ eleven- member code authority, seven selected by the board of directors of the Feder- ation and four by members of associa- tions affiliated with the Federation. Other associations those named, if recognized as representing an important branch of the industry, are entitled to at least one member on the Code Authority. There may also be from one to three members without vote to be known as adminis- tration members to be appointed by NRA. Associations are not to impose in- equitable restrictions on membership. If the Administration finds at any time that the Code Authority is not truly representative of the industry or fails to comply with the provisions of the Act, it may require modification of the Authority. and duties of the besides Powers Code Authority are outlined. Trade Practice Rules As unfair methods of competition, the following are prohibited: Misleading or inaccurate advertising in any form regarding merchandise, services, values or policies. Representing that any meat is Gov- ernment graded when it is not, or falsely representing meats, which fail to conform to U. S. standards. Selling as other than cold storage meats, any that have been kept below freezing temperature longer than thirty days. 3randing, marking or packing goods in a manner to deceive purchasers. Us- ing stamps or marks on meats that are deceptive. Defaming a competitor or falsely disparaging his goods. Commercial bribery. Attempting to induce a competitor’s employes to ‘leave his service in order to secure the competitor’s trade. Selling weight. The code also contains the standard destructive price cutting provisions and permission for the National Industrial Recovery Board to establish minimum prices during any emergency found to exist. These rules, however, were stayed by the President’s order of approval until the same provisions can be incorporated in codes governing the retailing of meat not covered by this code. meats by other than net Labor Disputes Establishment of an Industrial Rela- tions Committee for the trade, to con- sist of an equal number of representa- tives of employers and employes and an impartial chairman, is provided. Modifications The cede and its provisions are sub- ject to cancellation or modification by the President at any time. Monopolies No: provision of the code may be so applied as to permit monopolies or monopolistic practices, or to eliminate, oppress, or discriminate against small enterprises. —_+~+.—___ Is Business Overproducing ? The question is being asked in a number of more conservative quarters as to whether the recent increased rate of business activity is likely to continue without a material setback within the near future, such as occurred last sum- mer and in the fall of 1933. The new year has begun with an impressive expansion of pro- duction volume in a number of in- dustries. If consumption does not keep pace, however, an early cur- tailment of productive schedules is certain. Industry in general is not yet in a mood to build up in- ventories materially. Retail interests and spokesmen for such industries as automobile manufacturing generally say that the current level of consumption buying is adequate to justify the present, and even a moderately higher level of productive activ- ity, during the next few months. In banking quarters, however, considerable skepticism is current- ly expressed as to the correctness of this view. —_++>—___ Change Proposed on Rail Rates Authority for the Jowering of rail freight rates to meet water compett- tion, upon the initiation of rail carriers, with veto powers vested in the Inter- state Commerce Commission, will be sought in legislation sponsored by Western and Mid-Western Congress- men. Modification of the long and short haul provisions will be sought in a move designed not only to maintain for these areas their own home mar- kets, but to restore to them their share of West Coast markets lost because of more favorable rail and water rates. They would reverse the present sys- tem which requires the roads to file with the commission applications for authority to lower rates to meet water competition, which applications may not be acted upon for a long period, during which the situation complained of may no longer exist. In the mean- time, it is averred, the business then available to the areas in question wiil have been lost to them. Se The Cure for Discontent To be deeply absorbed with one’s own comfort and pleasure is to be ob- livious to enchanting vistas of human experience. Long ago it was observed that the individual who concentrates on the pursuit of personal gain forfeits the richest values, while the man who ignores self in a ministry of mercy dis- covers life indeed. Earth’s highways Radical are crowded with individuals who are disgruntled and unhappy because they have no worthier objective than the gratifying of their own appetites. The truest self-expression may be found only in the act of pouring out self for another. It is not only the mother who must bury herself in the life of her child if she is to discover the joys of motherhood, it is equally true that every individual must discover an ex- ternal object of affection and compas- sion if the abiding satisfactions are to be experienced. Many a man could find the cure for his discontent and de- spondency by loyal devotion to a cen- ter of life outside himself. Kirby Page. Wantéd: A man for hard work and rapid promotion; a man who can find things to be done without the help of a manager and three assistants. A man who gets to work on time and does not imperil the lives of others in an attempt to be first out of the office at night. A man who moves quickly and makes as little noise as possible about it. A man who looks you straight in the eye and tells the truth every time. A man who is cheerful, courteous to everyone and determined to “make good.” Oysters and Fish Fresh Shipments Daily. Ask your Dealer for Reader Fish. They are better. Lake and Ocean Fish. Wholesale. G. B. READER, Grand Rapids. INVESTIGATE d youll choose TW KOLD REFRIGERATORS _—— a HUMIDITY can produce Perfect Rohs gerahon. At Top: MODEL 6200. “DRY-KOLD” Display Case. 3 courses plate glass, rub- ber set. Full procelain outside and in. Outside lighting. Hard rubber doors and runners. Cork insulated. > Right: MODEL 581. “DRY-KOLD” Meat Cooler. Cor- rect cold without mould. Ages and keeps meat for long periods. Complete Equip- ment for Finest Markets. The “Dry-Kold” Refrigerator Co. NILES, MICHIGAN 14 HARDWARE Michigan Retail Hardware Association. President — Henry A. Schantz, Grand Rapids. Secretary—Harold W. Bervig, Lansing. Treasurer—William Moore, Detroit. Field Secretary—L. S. Swinehart, Lansing. Programme for the Second Day’s Con- vention Last week President Schantz told you about the Tuesday program. If you didn’t return the “Ask your Ques- tions” request sent last week, do it now. The questions to be answered by speakers will be based on those return- ed by hardware retailers. For Wednes- day you will have another real pro- gram. Here it is: Taxation and Business: One of th most capable speakers in the State, a responsible and competent legislatior, will tell about the tax structure of the state; what is needed to run the gov- ernmmnet; what economies can and should be made, and what business may expect. It will be a sane, practical and convincing talk on the problems of taxation. H. C. Meyer, of Boyne Falls, will “ask the questions.” The Business Man and NRA. Abner E. Larned, State NRA Director, will tell you about NRA, and particularly of NRA as it affects the retailer. Larned is a business man himself and has the business man’s independent outlook on governmental functions, Chas. H. Sutton, of Howell, will “ask the questions.” Conservation and the License Fee. The Director of Conservation, P. J. Hoffmaster, will tell you about the De- partment of Conservation; what it is doing for the pleasure seeker in and out of the state; for the sportsman; for the conservation of game and game refuges; forthe man who supplied the needs of the pleasure seeker and sportsman. Chas. Taepke, of Detroit, will “ask the questions.” The Michigan Federation of Retail Merchants. A. J. Hager, President of the Federation, will tell you about the organization, sponsored by the Michi- gan Retail Hardware Association, what it has accomplished, and what it ex- pects to do. J. Chas. Ross, of Kala- mazoo, will “ask the questions.” Retail Salesmen Night. Wednesday, 7:45 p.m., is “Retail Salesman Night.” For them only, as owners will be busy on the exhibit floor. Chas. I. Crawford, of Joliet, Ill. (a Michigan boy who has made good), will tell about selling stunts for dull months; selling store service; how and when to use “best” sellers; how to get sales prospects; hardware advertising and display. Harold W. Bervig, Sec’y Mich. Retail Hdwe. Ass’n. ——_»++>___ As Washington declared in his fare- well address, “Reason and experience forbid us to believe that national mor- ality can long prevail where religious principles are excluded.” These prin- ciples rightly understood by both cap- ital and labor and diligently applied to the social and industrial structure are the only effective answer to the com- munist. —_++-2 True courtesy is of the heart not the lips. MICHIGAN TRADESMAN WE CAN DIE BUT ONCE One Way About as Good as Another I hesitate to start on the subject of earthquakes, brought up in yours of December 31, lest I run on for vol- umes, There are so many aspects and angles to this question of how Mother Earth stretches, yawns and readjusts herself for renewed repose from epoch to epoch that the theme is endless. I’il try, trefore, to confine myself to a few incidents in my experience, what I have met up with in my travels and certain rather unfamiliar records in our own “new” continent which may indicate that the granite rock which underlies Manhattan may any day drop below the Hudson River. What you say about your San Fran- cisco correspondent is highly pleasing. He is as happy in his job as you can possibly be to have him there; but you have a wrong slant on Judge Verbeck, who, being a mere youngster of “near 80,” has reasonable expectation of many years of further usefulness to the Tradesman. He lives, nota bene, in a region of enchantment where whoso goes forgets his birthdays, for whom passing years have scant significance, for therein nobody ever dies. After many days and a fulness of years un- equalled elsewhither, they are trans- lated to Isles of the Blest. If that be “boosting,” make the most of it! Now, I don’t take so much stock in “distinguished scientists’—not more, anyway, than in braintrusters, and that is not so much, believe me. So I’m not scared about what your friend “pre- dicted.” He cannot be very wise any way, else he’d know better than to prophecy until after the event. But Mrs. Stowe will know what I mean when I say that the Puget Sound re- gion and the Sound itself seems to be made up of a range of mountains that long ages ago literally walked off our continent out into the Pacific. For there are the magnificent Olympics, running ten to twelve thousand feet up into the perpetual snows, which lie on both shores of the Sound. Then the Sound itself is the one great har- bor in the world that I know of which never has needed dredging in any part of it; for its depths run from the com- parative shallows of Elliott Bay,, which is a mere matter of 300 to 600 feet deep, I believe, to depths of 5000 feet. There are entire bays, inlets and estu- aris in the Sound where no anchor can grip bottom. Thus something great must have happened hereabouts sometime; and it is wonderful to stand and think about it as one views those grand snowcaps. But right here, my wife chimes in with the question: How far back does Father Stowe think we should go? And should we take our real estate with us, or leave that to its fate regardless? And before I get through you may see that those questions are not so far fetched as may appear at first sight, but I shall introduce this with a little anecdote. A lady of 70 lived in Omaha. Cal- ifornia intrigued her but she hesitated to venture on two counts: earthquakes and fleas. Could you think of—well, you recall that “The animals came in seven by seven; said the flea to the elephant: ‘Who are you shovin’?’” and will need no further elucidation of the lady’s two apprehensions. Finally, she took the plunge. She slept peacefully her first California night. At break- fast next morning our daughter brought the newspaper from our curb as usual and exclaimed: “Why Dad, we had a perfectly good earthquake last night—and nobody knew it!” To our Omaha lady we then said: “Well, you've had your first earthquake. How did you like it?” Being a good sport, she smiled. That was eighteen years ago and she abides still in our Pasa- dena district, a survivor of California’s two handicaps, in her 89th year. Now, get no impression from all this light talk that we are disrespectfui of earthquakes. We are not. No con- vulsion of Nature is to be taken lightly —anywhere, as may appear below morc fully. But if you had not mentioned our recent temblors, as the Spaniards call them, we should have been un- conscious of them. I have experienced rockings which swayed pictures eight and ten inches from the walls: and the fact that our concrete and steel framed buildings here in San Francisco, with- stood the 1906 shake is not to warrant me in saying or predicting that they will stand up under the next one—for nobody knows. The region in which we reside is covered block after block with wooden buildings, which were un- damaged in any essential by the 1906 quake, back of the limits reached by the fire. Wooden structures, properly sway-braced, are about as good as any- thing, though adobe is on a par with those. But now,, on this question of how far back we should go, shall we set Grand Rapids as a fairly safe limit? Let’s see. In 1819, or thereabouts, the town of New Madrid, Missouri, was utterly wiped out by an earthquake. Near the spot where that town stood is Hanni- bal, Mark Twain’s town: and that town is built on what was a farm until the administration of President Monroe, when the land was bought for, I think, $1075—not much more than that—to be paid in three annual instalments. Money was worth more then than un- der the present 59c dollar departures. I do not know that any shake has oc- curred in that region since: but what of it? What is a century in geologic par- lance? But now in the Chronicles of the Pil- grim Fathers, I find this, under date of 1638: “This year, about the second of June, there was a great and fearful earthquake” and this is written of what was then called New Plimouth. “It was heard before it came with a rum- bling noice, like unto remote thunder. The earth began to quake; and it came at length with that violence as caused platters, dishes and such like things which stood upon shelves to clatter and fall down; yea, people were afraid in their houses; and it was so, as to some, being without doors, could not stand, but were fain to catch hold of posts and pales to prevent them from falling. So powerful is the mighty January 23, 1935 hand of the Lord as to cause both the earth and sea to shake and the moun- tains to tremble before him. Who can stand before his indignation? and who can abide the fierceness of his anger? Nahum j.3-6.”) There is much more and a note ends: “This year there was a very great earthquake in New Eng- Jand.” Then again in 1662: “This year, on the 26th of January, at the shutting in of the evening there was a very great earthquake, in New England, and the same night another, although something less than the former. And again on the 28th of the same month there was another about nine of the clock in the morning.” Then follow several paragraphs, re- cording disturbances severe enough to be worthy of record—1638, 1658, 1663, 1727 and 1755—with discussions of how God, Who to the Pilgrims was concerned entirely with our one planet, was wroth about sundry misbehaviors, and took the medium of such signs and portents to manifest His wrath. Let us recall that the Santa Fe Rail- road crosses portions of New Mexico along the bed of an extinct river, the banks of which are beds of seashells, yet the railbed is now 7000 feet above the Pacific level; and that Salt Lake, even now equal in area to the state of Delaware, is but a puddle drying rap- idly, according to geologic reckoning, which remains from a prehistoric body known to us as Lake Bonneville, the shores of which mark the Wasatch Mountains far above Salt Lake City— maybe 2,000 feet above the present valley. All whereof may indicate that, be- cause Michigan has had nothing like this within historic times may be pre- cisely the “sign” that you’ll wake up some morning to the news that Sagi- naw Bay is gone and Bay City’s har- bor ain’t just of no use no moah! Then if we had gone to Gran’ Rapheed, how much safer would we feel? Maybe you have heard that some believe that San Francisco Bay was not found by Drake because it wan’t there when he passed by—and of course you know that the Mediterranean was born in some age *way back, whose story is the basis of the tradition of Noah and his family. No, friend Stowe, to seek complete security is idle. Then, too, we can die but once, and one way seems about as good as another to pass into what Car- lyle calls Blessed Oblivion. I refrain from detailed reminders of the cyclones which have twice cut a swath right through Omaha and once through St. Louis—or vice versa—but I have seen devastation in the Dakotas, results of a few minutes of tornado, as appalling as any aftermath of Flor- ida tidal waves or other natural con- vulsions. So you may look forward yet a while to regular contributions from this scribbler on the plan that When you and I behind the Veil are past, ; Oh, but the long, long while the world shall last, Which of our coming and departure heeds As the sea’s shelf should heed a pebble cast! Paul Findlay. San Francisco, January 12, 1935. January 23, 1935 MICHIGAN TRADESMAN 15 “DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek. First Vice-President — D, Mihlethaler, Harbor Beach. Second Vice-President—Clare R. Sperry, Port Huron. Secretary-Treasurer—Leon FF. Rosa- crans, Tecumseh, Manager—Jason E. Hammond, Lansing. Conquest of the Chain Store While it may be rather prema- ture to announce the victory, still it now appears that the days of the chain stores are numbeerd. For them no ivied wreath of age —fate stalks them even now in the zenith of their power and dis- tant bells are tolling. Their troubles seem to multi- ply and it seems that they will soon be so beset by codes, laws, licenses, ordinances and _ regula- tions that their conquest of Amer- ica will end as dubiously as the in- vasions of Germanic realms by Varus and his Roman legions, which were completely wiped out, foot, horse and impedimenta, in the Teutoberger forest. As the whole world now knows, the chain stores had cala- mitous characteristics and_ their onrush brooked no _ interference from the established customs of trade. They were tidal—tornado —cataclysmic—but it was these very characteristics which carried the germs of their own destruc- tion. They were too far out of line. Whenever anything extra- ordinary happens someone is cer- tain to predict the end of civiliza- tion, yet despite these morbid carpings, the institution lingers. Wall street hasn’t got the world licked yet. The Huns under Ghengis, Tamarlane and Attila threatened civilization. Those beady eyed Mongolians, believed by some to be the spawn of witches and demons, could harry a continent but could not estab- lish a permanent kingdom. They were too much at variance with advanced position of enlighten- ment so these leaders and their dusky, desert-demons passed like whirlwinds. If dawns the day when the chain stores depart forever from America, it would be a fitting ges- ture of pleasure and satisfaction to organize little frock coated and silk hatted committees in every town and hamlet to ceremonious- ly bid them good-bye—sort of a well-groomed horse-laugh. Fancy might picture their great lumbering trucks as they take up the last retreat, turning, chamelion like, from garish colors to somber shades and emanating from the smoldering funeral torches, cling- ing vampire-like to them, might be seen long, writhing, sulphur- ous streamers, wrapping these de- parting catafalques in their ser- pentine embraces. : I believe it was in Mark Twain's “Beyond the Mississippi’ where he described the departure for the East of the disgusted pioneers from the rattlesnake infested plains. On the side of one of the prairie schooners were inscribed these lines: Kansas and Nebraska We bid you a last adieu, We may emigrate to hell some day, But we'll never come back to you. C. L. Clark. Greenville, Jan. 21. —_+~-~+__—__ Fabric Tests Show Defects Only six types of silk and rayon fabrics, out of a total of sixty-five, for the Spring dress season, were found free some form of defect, according to a series of tests made for ten retail groups. While many of the defects were found to be of a minor nature, it was indicated that all might affect the wearing qualities of garments. Some of the fabrics were found to have too much “stretch,’’ while others were not color fast. The tests were made of fabrics to be used in dresses to re- tail at $3.95 to $49.59. Reports of the defects in some of the fabrics are be- ing taken up with dress producers, so that difficulties in manufacturing may be overcome. +. Elastic Top Socks Active A broad expansion in the demand for men’s slack socks with elastic top was predicted this week, following the re- ceipt of unusually heavy orders. Quite a few mills have entered production on these styles for the Spring season and the year’s output will be substantially ahead of the 1934 total. The socks are offered in white and pastel shades and also in dark grounds. The popular selling ranges are the 25, 35 and 50 cents numbers, with the 35 cent brace- let expected to lead. Some cheaper numbers were said to be on the market and are also expected to attract quite a bit of business. 0-9 Dry Goods Jobbers Cautious Dry goods wholesalers placed a fair- ly good volume of business in the pri- mary markets last week, although the softening of gray cloth prices and the gold clause uncertainty made them somewhat cautious. They spent some time in looking over new Fall lines, which, while not officially opened, are on display for interested buyers. These included blankets, heavy cotton ribbed underwear and outing flannels. Job- bers indicated, however, that they would not be in too great a hurry to operate on these lines. They placed some repeat business on wash goods, which have been quite active. ———_> +> Appliance Orders Light Here Regular Spring merchandise came into prominence in the wholesale ap- pliance market last week as demand for sales goods began to wane. Selling agents for small socket appliances com- plained that the early call for Spring goods is much smaller in this market than was expected. With the merchan- dise showings in Chicago this year, it was said, buyers visited that city and placed initial orders. The local sales representatives are hoping that re-or- ders from the stores will be heavy enough to make up for the current setback, —_—_+++>—__. Cone Renames Flannel Prices Re-instating the same prices as pre- vailed last year, the Cone Export and Commission Co., largest sellers of out- ing flannels in the industry, has sent out 1935 lists to their accounts. Among the lines priced were Apple- ton and Revolution bleached and solid color styles, the Florence and Min- eola fancy woven numbers, the Revo- lution cantons and the Eureka printed flannels. The company refused to give specific prices for publication. ately low. LONG DISTANCE. RATES ARE SURPRISINGLY LOW 55° or for less during the NIGHT hours (between 8:30 p.m. and 4:30 a.m.) you can call the following points and talk for three minutes for the rates shown. Rates to other points are proportion- From GRAND RAPIDS to: BEAVER DAM, WIS. 55c BARRINGTON, ILL. 50c DETROIT 50c MOUNT CLEMENS 50c CHICAGO, ILL. 45c BAY CITY 40c The rates quoted above are Night Station-to-Station rates, effective from 8:30 p. m. to 4:30 a. m. In most cases, Night Station-to-Station rates are approximately 40% less than Day Station-to-Station rates. For fastest service, give the operatar the tele- phone number of the person you are calling MICHIGAN BELL TELEPHONE Night Station-to-Station Rates co. of complete protection The 320 Houseman Bldg. A Non-Productive Investment? Perhaps BUT A NECESSITY JUST THE SAME FIRE INSURANCE Buy it at the lowest possible cost and with confidence GRAND RAPIDS Merchants Mutual Fire Insurance Co. Affiliated with the Michigan Retail Dry Goods Association | Grand Rapids, Mich. | HOTEL DEPARTMENT Snow Only Three Hours’ Ride From Los Angeles Los Angeles, Jan. 19—Detroit hotels, which have not heretofore installed fire drills among their employes, are now organizing for fire protection through this method. It is a very creditable undertaking, and should be rigidly cn- forced everywhere. On all ocean-going steamers and, in fact, among all water passenger carriers, this is a service that is compulsory. While not always ef- fective it is certainly a step in the direction of safety. Hote] Olds, Lansing, it has been definitely decided, will add 130 rooms to its equipment. The plans for the reconstruction of Hotel Kerns, if any there are, have not been announced. Harold V. Warmington, veteran De- troit hotel executive, has become man- ager of the Wilshire apartnient hotel, an institution containing 133 rooms in suites of one to five rooms each Mr. Warmington was associated with the late James R. Hayes in the Park Hotei, at Sault Ste. Marie, for many years and later was with Hotel Griswold, Detroit Prior to accepting the man- agement of the Wilshire, he was asso- ciated with the Jefferson Hall Hotel, also in Detroit. With a pageant suggesting the con- trast between social life a third of a century ago and that of to-day, Hotel Oliver, of South Bend, celebrated its thirty-fifth anniversary a short time ago. It is reported that a considerable number of those who attended the original opening were present—with their grandchildren. This is the Indi- ana hotel operated by our good friend Andy Weisberg. The Northland Hotel, Marquette, conducted by the Roberts-Deglman chain, now has a new manager, Ed- ward F. Sholtz, who recently came from Hotel Duluth, Duluth, where he has been connected as assistant man- ager for the past fifty years. Leon A. Degiman and his son, Cleotus, have taken over a new $100,000 hotel at Tomahawk, Wis., but the former -will look after the Michigan affairs of the chain in an advisory capacity. Mary Pickford has finally been granted a divorce. It is impossible to describe the repercussions of this story. Hollywood has always been notorious for the marital discord of motion pic- ture actors and actresses. Yet through it all the marriage of Doug and Mary, as they were affectionately termed by admiring millions, stood like a rock. Their prominence in the industry served as living proof of the fact that matrimony was no bar to motion pic- ture success. What is the public to think now? The most publicized suc- cessful marriage in Hollywood has ended in the divorce court. When the history of our times is written, it wili show that Hollywood completely changed the attitude of Americans to- wards marriage and divorce. It cannot be otherwise. The stars in Holly- wood’s firmament are the most thor- oughly imitated group of people in the country. They set the styles in many other respects and, naturally, they in- fluence the fashion in morality. Al- ready the dizzy pace of divorce in the motion picture colony has had its ef- fects on the habits of millions. But this divorce is by way of being the last straw. Mary and Doug were always regarded as exceptions to the rule in Hollywood. Now it appears the ex- ceptions merely proved the rule, that the cynics were right—matrimony and a career do not fit. MICHIGAN TRADESMAN Now the news comes to me that the Parker House, at Hastings, presided over by Fred Parker until his death, a year ago, has been closed, and Hast- ings is without a hotel for the first time in eighty-six years. The Hastings House, that city’s first hotel, was con- structed eighty-six years ago. ‘The Parker House was built thirty-one years later, in 1879, and has been con- ducted ever since by some member of the Parker family. It was first man- aged by N. T. Parker and was well known as a stopping place for sports- men who gathered in Hastings for horse racing, a popular sport here in the nineteenth century. Mr. Parker was a racing’ enthusiast and had much to do with placing Hastings on the map. It was handed down to the late Frederick Parker, well known among Michigan landlords, having been a member of the Michigan Hotel Asso- Ciation since its organization. Stage coaches operating between Grand Rap- ids and Battle Creek used the hotel lobby as their waiting room. It is reported from France that in one section of that country the pov- erty is so great that thousands of fam- ilies are living on potatoes and cham- pagne. There are, undoubtedly, many millions in this country who would be glad to take this job off the hands of the Frenchmen and even eliminate part of the food offering—the potatoes. One of the great chain hotel organi- zations of the country recently tried the experiment of operation without the tipping evil. They made a service charge of a nominal sum which was to offset the hold-up feature of the gratu- ity game. But it wouldn’t work. The waiters were dissatisfied, but the guests were even more resentful than the em- ployes. It seems the average guest is willing to reward service. What is objected to is the hold-up for service not performed. An interesting history of Detroit’s hotel activities for the past fifty years has developed the fact that while in the ’80s, she had accommodations for less than 1,000 guests, she to-day has a capacity of 250,000 rooms, counting first-class, transient and residential ho- tels. No phase of Detroit’s commercial life has recorded any greater progress than in the hotel field. The city’s only first class hotels in 1880 were the Bid- dle House, accommodating 400, the Michigan Exchange with rooms for 350 and the Russell House with a com- plement of 235 rooms. Out of the argument over the com- mercialization of college football comes a suggestion that the players be paid salaries. This seems fair enough in view of the fact that most of “them play for nothing at present, take all the injuries and get none of the profits. It is, of course, shameful that college athletics, designed to build up boys morally and physically, should be turned into a vaudeville spectacle. But apparently nothing can or will be done about it, although I might suggest that considering what education costs, the profits from college athletics might well be turned into the public treasury. They might offset, in some degree, the huge sum of money that now go into schools and universities. A lot of my acquaintances who come to California, and a considerable num- ber who are considering such a visit, ask me a lot of questions on the sub- ject of irrigation, consequently I have been making occasional visits to meet- ings of organizations interested in this feature of farming. It has seemed to be a bugbear for a majority of Eastern farmers who know nothing about it. Of course, the Government has pub- lished many books dealing with the topic, but somehow they appear too technical for the ordinary reader, and many false impressions have been en- gendered through them. There seems also to be a settled impression among them that the necessity for irrigation is a draw back. This however, is a great mistake. It is not necessary to tell anyone who has lived in Califor- nia any great length of time of the benefits of irrigation. They are plainly manifested. Land that was originally not worth fifty cents an acre has, by the expenditure of $10 to $20 per acre in the construction of irrigation works, become worth $250 per acre and even more. The fact is that the artificial application of water in an arid region is a wondrous advantage. The water supply can be regulated to the re- quirement of each variety of culti- vated plant, which cannot be done in regions where the water supply comes directly in the form of rain. We all know that where hay and the smaller grains require a greater quantity of rain, that corn, for instance, does not. One of the greatest proofs of the value of irrigation lies in the fact that no farmer who has once practiced it would Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. JAMES HOEKSEMA, Manager January 23, 1985 Store, Office and Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N.W. Phone 8-6027 WESTERN HOTEL BIG RAPIDS, MICH. Modern Rates Reasonable Rooms Now Well Heated “BACK ON THE JOB” Will F. Jenkins Owner and Operator THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President MORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager An Entire City Block of Hospitality Have You Seen Our New @ Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. ‘Dantlin GRAND RAPIDS 750 ROOMS $2 UP CODY HOTEL GRAND RAPIDS RATES—$1 up without bath, $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN Excellent Dining Room Rooms $1.50 and up MRS. GEO. SNOW, Mangaer Park Place Hotel Traverse City Rates Reasonable—Service Superb Location Admirable GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass't Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon et Michigan January 23, 1935 MICHIGAN TRADESMAN willingly go to farming in any district where he would have to depend on the natural rainfall. He knows that the labors of haif a year will not be ren- dered fruitless because of a week’s drought. The farmer in an irrigated district does not have to wait for rain in order to cultivate his land. He has the elements and seasons practically under his control. He can deliver to market, through a system of planting at stated periods, such vegetables as peas, string beans, head lettuce, which are found plentifully every day in the year in the markets of Los Angeles, grown at quite satisfactory profits. There are also some of the fruits— strawberries, for instance—that are to be seen on sale here eleven months in the year. In most cases the water is soid outright with the land, when the settler pays only a nominal price to keep the ditches in repair. In other instances where the water is not pur- chased with the land, a _ prevailing charge of $5 per acre, per season, is made for it. ‘Ten acres is about all one person can care for, especially with a rotation of crops which is universally practiced out here. Of course, there is a lot of land out here which would not raise white beans under intensified irri- gation, but this may be said of many Eastern commonwealths. In the eight years I have lived in Los Angeles, I have never discovered any snowy precipitation within the city limits proper, nor heard of any frost in the same locality, but any day in the year from certain vantage points one will discover evidences of snow in certain mountain tops. But within a radius of eighty miles have occurred snowfalls of considerable depth. The San Bernardino and Arrowhead areas supply giddy Angeles people with skat- ing and skiing, and just now the grand trek is on for those particular locali- ties, where the swish of the speeding toboggan and kindred sports add zest to living without the necessity of forced desires in that direction. Here lies the good fortune for those who live in this favored spot—the happy combination of balmy days for cus- tomary work or play, with all the tang and revitalizing atmosphere of the higher altitudes, freezing weather and glorious fun of every variety of winter sports, but a few miles distant, to be taken or left alone as the spirit and the mood suggest. Dr. Moore, my official chauffeur, decided last Sunday that in order to inspire a feeling of homesick- ness for dear old Michigan, a trip to Arrowhead and such was just what I needed. and when the worthy sawbones decides on something he believes the writer ought to do, it is a matter of finality from which there is no appeal. Leaving Los Angeles he chose Foothill boulevard, through Pasadena, Clare- mont and Uplands as the best route to San Bernardino. In the valley the auto traveled through orange groves and flower-lined highways, but soon after leaving San Bernardino the Waterman Canyon road led into the snow country, with fresh snow heavy on the pine branches. The Rib-of-the- World highway, cleared of snow by the state highway department, brought to our attention scenic beauty of al- most unbelievable grandeur. Stately pine trees, completely incrusted: in ice and snow; picturesque drifts and a panorama of whiteness around the Rim —and then Lake Arrowhead. Now that a mantle of snow blankets the crest of the San Bernardino mountains, Lake Arrowhead automatically be- comes the center of an extensive pro- gram of winter recreational contests. Each day there are many events sciied- uled; many prizes are offered and the hotels which are open the year round are: busy as the proverbial cranberry merchant. And all this interesting di- vefsion is only.a three hours ride from “Sunshine and roses.” Frank S, Verbeck. Pick a Policy for 1935—and Stick to It The general trend of business will be definitely upward in 1935, but the rate of improvements in other lines will not be paralleled in the distribu- tion of shoes. The answer is, the shoe —as an item of public necessity—in bad times never falls below 80 per cent. of norma] demand. In times of abun- dant prosperity, shoe demand—meas- ured in units—never rises above 105 per cent. of normal demand. There- fore, the shoe industry never goes into the very depths of despair nor does it rise to the heights of prosperity. In other words, shoes are not speculative to consumer or to merchant. It doesn’t profit a merchant to fill his shelves with them, to hold them for a possible flat rise of 25c a pair, as he might do with less perishable merchandise. So, in facing the new year realistical- ly, the prospects are that we can have all the prosperity which we are willing to make. We have got to manufacture a shoe trade prosperity, whereas in other industries they simply wait for a surge of general recovery to lift them higher. Other industries can organize their selling from raw stock to final consumer on an even streamline but shoes cannot be sold that way. It is comparatively simple to manufacture . 250,000,000 of them, but an immense plus-effort must be made to sell more of them. We will go right on selling at least two pair per woman per year; but we have got to work heroically and collectively to increase the sale of men’s shoes one-half pair per man per year and women’s shoes one-tenth of a pair per woman per year. Therefore, we open the year 1935 knowing that the capacity for con- sumption in terms of numbers of pairs will not be greatly increased. Then what? If the shoe industry just makes a living by selling shoes, standard pair by pair, how can it make a profit and put away a dollar in reserve against rainy days to come? That can only be done by increasing shoe store serv- ice and in the sale of better goods at better prices. Therein lies the promise of the next year—an encouragement of people who are at work—men who have wages and who have some finan- cial independence—to again develop a pride of possession, a pride of fashion, and a desire for those comforts that good shoes are supposed to give. Give the public a “chance for a choice.” We have got to satisfy the curiosities of people for new and better things in footwear. We have got to make shoe stores more venturesome in the sale of related articles. One of the miracles of the holiday season was the sale of men’s hose in men’s shoe stores throughout the country. Instantly, and almost overnight, the shoe mer- chant became a footwear merchant and thought in terms of increasing the traffic of customers with other articles than shoes. Making the shoe store a service cen- ter of everything pertaining to feet is a possibility of the future. A foot-care department with pedicure, nail polish and the like is something still to be tried in thousands of stores in this country. A profit through service is something that a merchant must begin to think about, for if we are to con- tinue offering shoes at low price bases, we are to get merely a shoe living and not much more. Many a department store to-day makes more money on its beauty shop than it does in any division of the store, and foot-beauty is still to come. Before long we are going to say something about the necessity for a change in shoe store thinking—a clear revolution from the cobbler philosophy in the past. We intend to ask the mer- chant to post this sign: “Be sure your shoes fit before you wear them. Under no circumstances can worn shoes be returned.” The policy of accepting re- turned shoes with from one week to six months wear is a joke to other trades. There isn’t a trade in America that has as sloppy a policy of returned goods. The entire program of public relations of the shoe industry needs re- vision in the light of modern merchan- dising, tested in other trades. If the public wants to buy shoes by the year, it should pay for shoes and service by the year and not resort to free wear on a cunning alibi. We look to see the correction of many of the practices now prevailing at retail in the light of their wastefulness, and the need for their realistic revision. In the year 1935 we expect to see a better definition of the services of the shoe merchant, for many stores are treading so close to the professional and medical line that there is a possi- bility of legislative interference. Betterment of service is inevitable; but a large part of it will be developed by increased stocks of shoes carried on hand in sizes and widths—for many of the errors and foot discomforts come through forcing a fit to make a sale. The fitter knows better—but says “I’ve got to make a sale.” Now is a pretty good time, when shoe store inventories are compara- tively low, for merchants to make pretty firm selections of the right lines for the long pull. The period of “pick a line, test it out and toss it away if it doesn’t click,” has given way to the very serious consideration of every line that has within it sales and fitting pro- motions, not for a season but for many seasons and years to come. With national security come the res- toration of confidence and a feeling that progress is in the making. “Pick a good line and stick to it” was never a better motto, providing the line has kept pace with the times. Picking a policy of store operation and sticking to it is the key to the future. Build anew on the foundation of workable ideas and ideals—spend less time courting customers with words and tricks and more time service and selling with common sense—Boot and Shoe Recorder. —_2+>—__ Four New Readers of the Tradesman The following new subscribers have been received during the past week: N. E. Towne, DeWitt E, J. Drouillard, Detroit L. E. Nykamp, Zeeland Franklyn Pierce, Hollywood, Calif. —_++ >. Religion inspires courage. Manufacturing Matters Jet:oit—The Gold Lov Rubber Corporation, 957 Natl Bank Bldg., manufacturer and dealer in rubber products, has a capital stock of $15,000, all paid in. Holland—The Charles R. Sligh Co., furniture manufacturer, has outgrown its plant and leased a building of the Bolhuis Lumber & Manufacturing Co. for expansion. Sturgis—John Luttman and Elwin T. Correll have engaged in the man- ufactu“ing business, specializing in sig- nal lights for police cars and ambu- lances, fire chiefs’ cars and taxicabs. Detroit—The National Utona Co., 630 Insurance Exchange, has been in- corporated to manufacture and_ sell drugs and chemicals, cosmetics, etc., with a capital stock of $20,000, $9,000 of which has been paid in. Lansing—The W. T. Grant Co. has opened a new department in its base- ment. It is a key manufacturing de- partment, making keys for practically all types of locks, including automobile, on a modern machine which requires less than a minute to make a key. Detroit—John M. Dwyer, member of a family that pioneered in stove manufacturing here, died last Wednes- day in the Charles Godwin Jennings Hospital. Mr. Dwyer was born here Sept. 19, 1864, the son of the late Jeremiah Dwyer who, with his brother James, founded the J. Dwyer and Bros. Co., which later became known as the Detroit Stove Works. Jeremiah Dwyer later founded The Michigan Stove Co., of which Mr. Dwyer was president for a number of years. Mr. Dwyer was a director of The Detroit Trust Co. and chairman of the executive board of The Detroit Savings Bank. He was a mem- ber of the Detroit Club, Grosse Pointe Club, the Country Club and the Yon- cotega Club. Mr. Dwyer lived at 372 Lakeland avenue, Grosse Pointe Vil- lage. His wife, Anna Denison Dwyer, died in May, 1930. —_>-++___ A Stable Price Trend Although demand and supply conditions point to early price advances for many commodities, uncertainty over the decision in the gold clause case dominates the markets and makes for irregular- ity and erratic movements. Commodity traders emphasize the strength of the inflation bloc in Congress as a factor that would tend to offset an unfavorable gold case decision. They also feel that widespread discussion of the pro- foundly disturbing effects of a decision upholding the gold clause in full may have some influence upon the Supreme Court, espe- cially in relation to the general welfare clause of the Constitution. Limited supplies of agricultural commodities, and increased de- mand for other products occa- sioned by expanding industrial activity, point to moderate price advances. a Grand Rapids — Joseph Mathews succeeds Ralph E. De Vries in the drug business at 1232 West Bridge street. 18 DRUGS Michigan Board of Pharmacy President—Earl Durham, Corunna. Vice-President—M. N. Henry, Lowell. Other members of the Board—Norman Weess, Evart; Frank T. Gillespie, St. Joseph; Victor C. Piaskowski, Detroit. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—J. E. Mahar, Pontiac. Ex-President—Duncan Weaver, Fenn- ville, First Vice-President—Ben Peck, Kala- mazoo, Second Vice-President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- oor. Secretary—Clare F. Allan, Wyandotte. Executive Committee —M. N. .Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A. A. Sprague, Ithaca; Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville. The Consolidation of Pharmacal Forces Recent developments in American pharmacy have again emphasized the necessity for unifying the forces which contribute to the welfare of the pro- fession and the drug industry. A spe- cific proposal upon which attention has been centered for a number of years is the proposed consolidation of the American Pharmaceutical Association with the National Association of Re- tail Druggists. Emphasis was given to this proposal by the experiences of those engaged in the retail drug indus- try when they endeavored to obtain from the National Industrial Recovery Administration a Code of Fair Com- petition which would eliminate some of the undesirable features now hamper- ing recovery. The government demand- ed that those who claim to represent retail pharmacy should really repre- sent it as far as numbers of units are concerned. As long as no One ques- tioned the authority of the represen- tatives of retail pharmacy to speak for the industry as a whole, the question of membership statistics did not come to the foreground. With the attempt to curb some of the practices resorted to by minority groups in the industry there came the challenge as to ade- quacy of representation by the spokes- men of the retail drug industry. It has been assumed that the Na- tional Association of Retail Druggists speaks for retail pharmacy from a bus- iness standpoint. It appears proper, therefore, to urge every owner of a retail pharmacy to join the National Association of Retail Druggists in order to obtain proper representation along economic lines. The American Pharmaceutical Asso- ciation although representative of all phases of pharmacy including manu- facturing, wholesaling, retailing, teach- ing, law enforcement, research and eco- nomics, took part in the formulation of the National Retail Drug Code and is listed: among the sponsors of this Code. It did not take such a part in the spon- sorship of any other code within the drug industry. It was natural, there- fore, to assume the American Pharma- ceutical Association to be predomin- antly interested in retail pharmacy, al- though such is not necessarily the case. MICHIGAN TRADESMAN It was argued further, that there is no need for two national associations to look after the business interests of the retailer, More recently a proposal has been made to merge the interests of the vari- ous State Pharmaceutical Associations into a National Federation which would at once exceed in its total mem- bership both the National Association of Retail Druggists and the American Pharmaceutical Association, because the sum total of members of State Pharmaceutical Association is greater than the total membership of both na- tional association. District conferences of State Associations recently formed appear to be the first step toward fed- erating State Pharmaceutical Associ- ations. With the foregoing facts as a back- ground it is easy to understand why many retail pharmacists are advocating a physical merger of the American Pharmaceutical Association and_ the National Association of Retail Drug- gists. Dr. James H. Beal, a former President of the American Pharmaceu- tical Association and a member of its Council, has argued eloquently against a physical merger of the two associ- ations on the basis that their scheme of organization is different, that their objectives are dissimilar and that both are needed in their respective fields of service and influence for the develop- ment of pharmacy as a whole. Many another past-president of the Associ- ation has been convinced after careful study that consolidation would be both desirable and possible if human factors could be controlled. The National Association of Retail Druggists, at its New Orleans conven- tion, passed a resolution disapproving consolidation of the two national asso- ciations. However, it agreed to appoint a committee to meet with a similar committee from the American Phar- maceutical Association to discuss methods of co-ordinating the activities of the two associations and bringing about closer co-operation between the National and State Associations. It seems necessary under the cir- cumtances to clarify the position of the American Pharmaceutical Association on the subject of consolidation. The writer of this editorial in his contacts with State Pharmaceutical Associations and in a communication to the Na- tional Association of Retail Drug- gists, expressed the view that physical consolidation and merger of the tan- gible assets of the two Associations is not necessary for a consolidation of pharmacal forces at this time. It is the latter consolidation which pharma- cists in the United States desire. They are relatively uninterested in the method but they are very much inter- ested in results. It is conceivable, of course, that if methods are devised for unifying pharmacal forces and obtain- ing the results which pharmacists in all lines of activity so greatly desire, some form of merger of all associations now in the field may result in the future. It is clear, however, from a careful ex- amination of the political, financial and general situation within State and Na- tional associations that physical con- solidation is not the first step in the process of consolidating existing phar- macal forces, It must likewise be clear to the keen observer that the American Pharma- ceutical Association, with its all-inclu- sive membership, constitutes the start- ing point for united effort in all direc- tions. Its interests are general. It is the oldest national Pharmaceutical Association and is commonly referred to as the Mother of Pharmaceutical Associations in the United States. Its offspring may be found in every spe- cialized field of pharmacy and the dif- ficulty seems to be that the family has not had a real reunion for many years. It seems as though the time for such a reunion is at hand and it is the hope of the present administration of the American Pharmaceutical Association that when its representatives meet with representatives of the National Associ- ation of Retail Druggists at the special committee meeting early in December and with the representatives of the Na- tional Drug Trade Conference at an- January 28, 1935 other meeting in December, the Mother Association be looked upon as_ the leader in constructive effort for the good of the profession and that the specialized units within the industry, while pursuing their individual tasks and carrying out their specific func- tions, will nevertheless support a re- newed consolidation of pharmacal forces for the benefit of all concerned. Robert P. Fischelis. —~+2>—_—_- No man can come into any perma- nent success except by fighting the weaknesses of his own character—lazi- ness, indifference, selfishness and the preference for a “good time” over the harder dicipline of business. That is what makes the battle worth fighting and the goal worth while! ——~++>———_ Kalamazoo—The Central Furniture Co, announces the consolidation of the White Sewing Machine Agency with its electric appliance de- partment and the appointment of E. 1D. Sanderson as manager of the new department. Eastman’s Junior Valentine Ass’tm’t, 10 Ib. Little Cream Hearts Twin Cream Hearts Panned Red Hearts National Candy Co., Inc. DPinam Valentine Candies ALSO OTHER SPECIALTY Order From Your Jobber PUTNAM FACTORY rand Rapids, Mich. Gypsy Hearts, Small Motto Cupid Hearts, Medium Motto Fluted Hearts, Large Motto Penny Choc. M. M. Eggs, 120 ITEMS LEDGERS RECORDS PETTY DAY TIME BOOKS SCALE BOOKS INDEX FILES CAP SIZE FILES BLANK BOOKS FOR 1935 JOURNALS DAY BOOKS INVOICE BOOKS COUNTER BOOKS TALLY BOOKS DELIVERY BOOKS ALSO GREENWOODS INCOME TAX RECORDS MEMORANDUM BOOKS CASH BOXES TALLY BOOKS TYPEWRITER PAPER Our Stock is Complete HAZELTINE & PERKINS DRUG CO. Grand Rapids, Mich. CASH BOOKS ORDER BOOKS PRESCRIPTION FILES FOUNTAIN PENS GIANT LETTER FILES January 23, 1935 MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. ACID Acetic, No, 8, Ib.---------~-- 06 @ 10 Boric, Powd., or Xtal., lb... 07%@ 20 Carbolic, Xtal., aS 36 @ 43 Citric, ibe 33 @ 4 Muriatic, Com’l., Ib. _.---..- 08%@ 10 Nitric, ib 10 @ 15 Oxalic, Ib, 2 aS Sulphuric, Ib. {2S 03%@ 10 Tartare bh. 3 @ 40 ALCOHOL Denatured, No. 5, gal,------ 38 @ 50 ¥.ood, gal; 2 CU Ce CGO ALUM-POTASH, USP bom tb 0 @ 15 Powd. or Gra., Ib. 054%4@ 16 AMMONIA Joncentrated, Ib. -----.-.. 06 @ 18 fe ibs eee ee ee 18 $-BE Ib, 2 =! 13 Carbonate, Ib. -....---..-.. 20 @ 36 Muriate, Lp., iD. 2o ——. 18 @ Muritate, Gra., lb...--.... 07%@ 18 Muriate, Po, 1b... @ ARSENIC Pound _ 07 @ 20 QOOO9 pnt 1 me bB Sssss Pet Ib. . Tolu, lb. BARKS Cassia Ordinary, Ib. @ 30 Ordinary, Po., 20 @ 30 Saigon, Ib. -2 0 @ 4 Saigon, Po., 50 @ 60 Ib 2 40 @ 60 Kim, Powd,, Ih 38 @ 45 He oe 38 @ 46 (P’d Ib. eo) @ 4 Soaptree, cut, Ib.---._.. - 2 @ 30 Seaptree, Po., De 35 @ 40 5 BERRIES + Cubeb, Ib. @ 65 Cubeb, Pc., @ % Juniper, 10 @ BLUE VITRIOL Pound (2008 - 06 @ 16 BORAX Pd or Xtal. lb..:. COS 18 BRIMSTONE Pound 2 —— 06 @ te CAMPHOR Pound 202 72 @ 8) CANTHARIDES Russian, Powd, ~.-----.—- @ 4 60 Chinese, Powd. ...-----.- @ 2 00 CHALK Crayons White, dozen -_-------- @ 3 60 Dustless, dozen -—----- @ 6 0 French Powder, Coml., Ib... 08%@ 10 Precipita' 1b 12 @ 16 Prepared, ee 14 g 16 White, lump, ee 03 10 CAPSICUM Pods) lb, eS ee 60 710 rowaer, ib oo 62 % CLOVES Whole ih 30 @ 40 Powdered Ib, ..2202 35 @ 45 COCAINE 0 ee 13 75@15 40 : COPPERAS wee te 10 Powdered, Ib. 15 CREAM TARTAR Pound 20200: Gee ee 25 @ 38 ‘CUTTLEBONE Pound 222 40 @ 50 DEXTRINE Yellow Corn, Ib.- --- 06%@ 15 White Corn, Ib.- - 07 @ 15 EXTRACT Witch Hazel, Yellow Lab., abs ee oe 95 @1 65 Kieamen: Pid ie 50 @ FLOWER Arnicaiilb, 22 Chamomile German, lb. Roman, Ib. 22220 ee Saffron American, ip. ______.__ Spanish; 02S) 2203 ss FORMALDEHYDE, fae We Pound | ee GLYCERINE Pound (20200 es GUM Aloes, Barbadoe so called, 1b. *gourds____ Pow Asafoetida, lb. Asafoetida, Po., Guaige Ib Guatse powd, .._.__ King i. Kino, powd., lb._ Myrrh) Ib, _--___ Myrrh, Pow., Shellac, Orange, Ground, _ Ib. bh FULLER’S EARTH Powder, Ib. 06 35 Le 25 47 Tragacanth No. 1, bbls. No. 2) Ibs: 222. 1 35 Pow., 1b. 1 HONEY Pound (oe 25 HOPS %s Loose, Pressed, lb.------ HYDROGEN PEROXIDE 7 00 Pound, gross -. % lb., gross -_-. 1@ DTS @rosa) 2s 11 00 INDIGO Madras, Ib, Pure, Ib. ------= eee enna e LEAD ACETATE Mtal bs 2 Powd. and Gran.......--.. LICORICE Extracts, sticks, per box. Eozenges, Ib. .._.._...__ Wafers, (248) box LEAVES Buchu, Ib., Buchu, Ib., Buchu, P'd., Ib. Sage, bulk, ‘Wb. Sage, loose pressed, Ys, ‘Tb. Sage, P’d and Grd._.. Senna Alexandria, Ib. Tinnevella, Ib. Pow: 1D) Uva Ursi ib. _...... Uva Urat, Pd, ih. LIME Chloride, med., dz. ----.--- Chloride, large, dz......-- LYCOPODIUM Pound) 2222) ee Carb. 4S, h..._.... Carb., 8, Carb., Powd., Oxide, Hea., Oxide, light, MENTHOL POUnG) 223 MERCURY Pound oo 1 eee 2 00 INSECT POWDER 31 1 60 40 35 45 16 493 ‘ 10 GHO OQHCOHOHHOHHHOSHHHLHSS9 @ 29 00 18 00 11 50 92969 9 an QQS969 9999009 Q9 -= 8 $ MORPHINE i Ounces 220 - @12 75 tes Sooo @14 40 MUSTARD Buik, Powd. Select, Db, 4 @ 50 Noo Te 17 @ 25 NAPHTHALINE Balls i) O8%@ 15 Biase, 10. 222 O8%2@ 15 NUTMEG a Pound <_-...--— <___- Powdered, ib. ~------------- g 50 NUX VOMICA Pound 2 enna @ 2 Vowdered, Ib, --..-.-------- 15 @ 2 OIL. ESSENTIAL Almond Bit., true, 0z8. -—------ @ 60 Bit., art., 0Z8, --------- @_ 30 >weet, true, lb..------- 140 @ 2 Ov Sweet, art., lbs._- -_ 1% @1 20 Auber, crude, I1b.-- —. fh @ie Amber, rect,, ib... ---_130 @2 00 Anise, Ib, ~----------------- 110 @1 60 ey, ib) 0 @ 48 Berzamot, ib, —_-_.______. 3 20 @ 3 60 Cajeput ib. 8 @ 2 00 Caraway S’d, lb... 350 @4 00 Cassia. UsP. Ib._- 215 @2 60 Cedar Leal, 1b... 17 @2 20 Cedar Leaf, Caml., 100 @1 26 Citronella, ib. 100 @il 40 @loves: Ib. === 185 @ 2 29 Croton, lbs. 400 @ 4 66 Cubeb, Ib: = 2-2== 42 @ 4 80 fsrigeron, lb, -..---- a. 270 @ 3 85 isucalytus, bb, 8 @ 1 20 ennel 2 225 @ 2 60 Hemlock, Pu., 170 @220 Hemlock Com., 100 @1 26 Juniper Ber., !b.---------—-- 300 @ 3 20 Junipr W’d, Ib, ---. 1560 @1 76 Lav, Flow., 1b.- 450 @ 5 00 Lav. Gard., 1b._. 125 @1 50 Lemon, Ib. 2 215 @ 2 60 Mustard, true, ozs. @ 1 2 Mustard, art.. @ . 3d Orange, Sw., 1b 300 @ 3 26 Uriganum, art., 100 @1 20 Pennyroyal, lb. 27 @ 38 20 Peppermint, 1b. 550 @ 6 00 Rose, dr. 2-2 @ 2 60 Rose, Geran., 0ZS.---------- @ 100 Rosemary Flowers, ib 100 @1 50 pandalwood Eb ib, 800 6 8 60 Wek. ib) 450 @ 4 75 Sassatras True, Ib. 190 @2 40 Syn., 100 @1 40 Spearmint, 350 @ 4 00 ‘Lansy, Ib. 350 @ 4 00 Thyme, Red, 1b.---------—- 175 @ 240 Thyme, Whi., lb..--------. 200 @ 2 60 Wintergreen Leaf, true, Ib.---------- 560 @ & 00 Birch, Ib. @ 4 60 Syn. --.---- @ 1 20 Wormseed, Ib. @ 4 00 Wormwood, Ib. @ 6 00 OILS HEAVY Castor, gal, -—- 145 @1 60 Cocoanut, ib 2 ae 86 Cod Liver, Norwegian, gal. 1 20 @ 1 50 Cot. Seed. gal. 120 @ I 30 Lard, ex., gal..-.-- 155 @ 1 65 Lard, No. 1, gal._- 25 @1 40 Linseed, raw, gal._-_---- a @ 3 Linseed. boil., gal.------ _ @@ & Neatsfoot, extra, gal._----- 80 @ 1 00 Olive Malaga, gal. Pure, gal. Sperm, gal. -----. Tanner, gal. Tar, gal. ae Whale, ge Gum. 0273.) 23 Powder, 0Zs. Gran., ozs, Pound 222.222 06%@ 15 PEPPER Black gerd., Ib.2 25 @ 35 Red, grd., Ib. 45 @ 656 White, egrd., 40 @_ 55 PITCH BURGUNDY Pound -_------------.------ 20 @ 26 PETROLATUM Amber, Plain, Ib.---------- 122 @ Il Amber, Carb., Ib....---.-.. 14 @ 19 Cream ibs 17 @ 22 Lily White, Ib._ 20 @ 2 Snow White, tb..___-..___.. 22 @ 27 PLASTER PARIS DENTAL Barrels @ & % Less, 1b, 2 03%@ 08 POTASSA Caustic. stks, Ib... 69 @1 04 Uiauer, 1b. @ 4 POTASSIUM Bicarbonate, Ib. Acetate, lb. Bichromate, 1b. Bromide, Ib. Carkonate, lb. Chlorate Ata. ween e--=: — Gran., Iodide, Ib. vermanganate, Prussiate QUASSIA CHIPS POU G ee Powd.. [be 2.2. ae QUININE Cans, of6...... ooT Aconite, Powd., 1b.-..---.-- Alkanet, - Alkanet, Powd., Ib.........- Belladonna, Powd., Blood, Powd., lb... Burdock, Powd., eee Ub. Calamus, selene Split and Peeled, lb Calamus, Ordinary, _ Calamus, Powd., Elecampane, |b. Gentian, Powd., Ginger, African, Powd., lb. Ginger, Jamaica, Limed, lb. Ginger, Jamaica, Powd., 1b. Goldenseal, Powd., 1b...-.-- Hellebore, White, Powd., lb. indian Turnip, Powd., Tb....----- wae wwe cone jm lpecac, Powd., 1b..--. co Licorice, ib. .—. -= Licorice, Powd., a Mandrake, Powd., IDos = Marshmallow, Cut., bh... Marshmallow, Powd., J] Orris, 1b, ~--~--------------- Rhubarb, Powd., bh... Sarsaparilla (Honduras, cut) sarsaparilla, Med., Cut, Ib. Squills, Powd., Tumeric, Powd., Valerian, Powd., 1D. acme Epsom, 1b, Glaubers Lump, 1b. Gran., Ib. Nitre Xtal, Gran., Rochelle, Soda, Ib. Anise, 1b. Canary, Recleaned, 1b....... Cardaimon, Bleached, ih. Caraway, ‘Dutch, be Celery, lb. Colchicum, Powd., Coriander, Ib. Fennel, lb. Flax. Whole, Ib._--- Flax, Ground, Ib._- Hemp, Recleaned, 1b. Lobelia, Powd., Mustard, Black, Mustard, White, Poppy, Blue, Ib-----_ Quince, lb. Rape, i. ........... Sabadilla, Powd., Sunflower, Ib. Worm, Levant, Worm, Levant, Powd. SOAP Contile. Conti, White Ash Bicarbonate, Caustic, Co’l., Hyposulphite, Phosphate, 1b, Sulphite Xtal., Dry, Silicate’ Sol., Sab SULPHUR SYRUP Rock Candy, Gala__._.__.____. TAR 14 Pints). dozen. 0 Pints, dozen Quarts, dozen ~_-........ TURPENTINE Gallons - 30 @ 36 69 @1 04 16 @~ 26 64 @ 84 48 @ 72 @ 2,99 @ 24 @ 40 @ 2 04 @ 50 90 @ 1 00 60 @ 60 2 @ 30 3 @ 40 @ 4 @ 16 @ 9 35 @ 40 @ 50 @ 3 @ 4 @ 60 @ 7 @ 2% @ 50 25 @ 30 17%@ _ 30 146 @ 2 38 @ 55 30 @ 40 7% @ 200 20 @ 30 @_ 560 00 @ 3 60 30 @ 35" 15 @ 2 @ 40 @ 59 @ 60 @ 3 0 @ 4 @17 50 @ 2 26 @ 30 g 80 60 20 @1 20 @ 50 iO 3 $ 50 03%@ 10 3s @ 10 03%@q@ 10 20 20 30 08 70 eo ss tom oe o ~ ae @ : @ 2 @ 2 @ 60 @ 10 @ 85 609 20 ass @ & 20 SSA SMO CR TE ST AMT MICHIGAN These Quotations Are Used as a Base to Show the Rise and Fall of Foods Quoted on This and the Following Page. The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. Each week we list items advancing and declining upon the market. By comparing the base price on these items with the base price the week before, it shows the cash advance or decline in the market. This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman is read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying guide for everyone. A careful merchant watches the market and takes advantage from it. ADVANCED Golden Bantam Corn—5c Salted Peanuts—ic White Pepper—Sc Cider Vineaar—ic Pure Jelly—35c Pork Shoulders—l/c Spareribs—ic Smoked Hams—ic Heavy Fowls—tc Light Fowls—tc DECLINED Scotch Pears—25c AMMONIA Little Bo Peep, med._- 1 35 Little Bo Peep, lge.--- 2 25 Quaker, 32 0z.-------- 2 10 APPLE BUTTER re. 12-28 oz., BAKING POWDERS Royal, 2 0z., doz...__._ 80 Royal, 6 oz., doz._.__.. 2 00 Royal, 12 oz., Ege ; 85 Royal, 5 lbs., doz.___. 0 00 10 0z., 4doz.in case-. 3 35 150z., 2doz.in case_. 2 45 25 0z., 2 doz. in case_. 4 12 5 Ib., 1 doz. in case__ 5 90 0 Ib., % doz. in case... 5 75 BLEACHER CLEANSER Lizzie, 16 0z.. Linco Wash, 2 om 128 3 oo BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s, per cs. 1 36 BEANS and PEAS Dry Lima Beans, 25 Ib. 2 20 White H’d P. Beans__ 4 05 Split Peas, yell., 60 Ib. 3 35 Split Peas, gr’n, 60 Ib. 4 75 Scotch Peas. 100 Ib._- 6 65 BURNERS Queen Ann, No.1 ----- 115 Queen Ann, No. 2 ----- 1 2 White Flame, No. 1 and 2, doz._..------- 2 25 BOTTLE CAPS Single Lacquor, 24 gross case, per case----_- 410 BREAKFAST FOODS Kellogg’s Brands Corn Flakes, No. 136— 2 65 Corn Flakes, No. 124— : 66 Bran Flakes, No. 624__ Bran Flakes. No; 650__ 1 00 Rice Krispies, 6 oz... 2 40 Rice Krispies, 1 0z.---- 1 10 All Bran, 16 oz. -.-__ 2 30 All =. 10 - a All B: % os. 11¢€ Whole ie Wheat *Fia., 24s 2 40 Whole Wheat Bjs., 248 2 31 Wheat Krispies, 24a. 2 40 Post Brands Grapenut Flakes, 24s.. 2 10 Grape-Nuts, 24s -----. 3 90 Grape-Nuts, 50s ------ 1 50 Instant Postum, No. 8 5 46 Instant Postum, No. 10 4 70 Postum Cereal, No. 0- 2 38 Post Toasties, 36s... 2 66 Post Toasties, 24s_.._ 2 65 Post Bran, PBF 24__-_ 3 48 Post Bran, PBF 36--__ 3 48 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6__. 3 00 White Swan Par., No.6 8 50 BROOMS Winner, 5 sewed---_-- 5 75 Marin 4 50 BRUSHES Scrub New Deal, dozen---- 85 Stove Shaker, dozen -.---_. 90 Shoe Topcen, dozen BUTTER COLOR Hansen’s, 4 oz. bottles 2 40 Hansen’s, 2 oz. bottles 1 60 CANDLES Electric ‘see. 40 Ibs.. 12.1 Plumber, 40 Ibs._-.---- 12.8 Paraffine, 6s --. -- 14% Paraffine, 12s - 14% Wicking ---------- - 40 Tudor, 6s, per box___- 30 CANNED FRUITS Apples Per Doz. Imperial, No. 10------ 5 00 Apple Sauce Hart, No. 2... 1 20 Hart, No. 10--_-------- 5 75 Apricots Forest, No. 10---—- 9 00 Quaker, No. 10_----- 9 15 Gibralter, No. 10---. 9 25 Gibralter, No. 2%--.. 2 40 Superior, No. 2%---. 2 80 Supreme, No. 2%-.--- 3 10 Supreme, No. 2------ 2 25 Quaker, No. 2_.------ 2 10 Quaker, No. 2%----. 2 85 Blackberries Premio, No. 10---_---- 6 25 Quaker, No, 2__------ 1 76 Blue Berries Magic, No. 10... 8 50 Cherries Hart, No; 10°. 5 70 Hart, No. 2 in syrup__ 2 25 Hart Special, 2-.-. 1 25 eon No. 2 in syru Hart Special, No. 2.. 1 35 Cherries—Royal Ann Supreme, No. 25 No, 2%_--- 2 75 Gibralter, Figs Beckwith Breakfast, INO. 40 (2 8 00 Carpenter Preserved, So. cian —.. 35 Supreme Kodota, No. 11 90 Fruit Salad Supreme, No. 10__-_- 12 00 Quaker, No. 10___---- 11 75 Supreme, No. 24%4----_ 3 60 Supreme, No. 2_-___-- 2 70 Supreme, No. 1------ 2 10 Quaker, No. 2% ----. 3 16 pereters es Michigan, No. 10_---- 5 35 Grape Fruit Zeneda No, 2________.. 1 35 Grape Fruit Juice Florida Gold, No. 1-- 87% Quaker, No. 2__-_---- 1 35 Florida Gold, No. 5-- 4 35 Loganberries Premio, No. 10 --..-- 6 75 Peaches Forest, solid pack, No. 10 Se Nile, sliced, No. 10--_ 6 50 Premio, halves, No. 10 6 50 Quaker, sliced or halves, No. 10_---.. 8 20 Gibralter, No. 2%--.. 2 00 Supreme, sliced No. eS 215 Supreme, halves, No. 2 2 25 Quaker, sliced or halves, No, 244-_---- 215 Quaker ‘sliced or halves, No. 2._-... 1 70 Pears Quaker, No. 10------ 8 59 Quaker, Bartlett, No. - or Bartlett, No. SU Alain 1 95 Pineapple Juice Doles, Sen Head, No. 2 ee 1 45 Doles, ne Dew, NO: 40 2 6 75 Pineapple, Crushed Imperial, No. 10. q Honey Dew, No. 2%-- 2 40 Honey Dew, No. 2---. 1 90 Quaker, No. 2%-----. 2 35 Quaker, No. 2__-.---- 1 Quaker, No. 1-----—- 110 TRADESMAN Pineapple, Sliced Honey Dew, ced, No, 20-8 00 oS Dew, tid bits, 20) oe ee Honey Dew, No. 2%-- 2 a Honey Dew, No. 2... 2 00 Honey Dew, No, 1.._. 1 10 Ukelele Broken, No. 10 7 90 Ukelele Broken, 2%. 2 25 Ukelele Broken, No. 2 1 85 oe Tid Bits, No. eee NS See 25 Fi arg No: 10. 8 26 Quaker, No. 2%... 2 35 Quaker, No. 2-----..- 1 90 Quaker, No. 1.------ 1 05 Plu Ulikit, ae 10, 30% SVTUip 6 50 Saexne Egg, No. 2% 2 30 Supreme Egg, No. 2_. 1 70 Primo, No. 2, 40% ayrip. 2 Prepared Prunes Supreme, No. 2%. 2 Supreme, No. 10, Italian = 2 6 50 Raspberries, eae Imperial, No. 10---_ 0 Premio, No. 10.--..... 3 50 Hart, 8-ounce ---.... 0 Raspberries, Red Premio, No. 10..-...-- 8 75 Strawberries Jordan: No; 2:2 0s 50 Dageett, No. 2... __ 2 25 Quaker, No, 2. 2 35 CANNED FISH Clam Ch’der, 10% oz._ Clam Chowder, No. 2__ Clams, Steamed No. 1 Clams, Minced, No. % Finnan Haddie, 10 0z._ Clam Bouillon, 7 oz.-- Chicken Haddie, No. 1 Fish Flakes, small____ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz.--. Oe ree to rw ny Lobster, No. % ------- 25 Shrimp, 1. we 45 Sard’s, ¥," Oil, k’less._. 3 75 Sardines, % Oil, k’less 3 35 Salmon, Red Alaska__ 2 20 Salmon, Med. Alaska. 1 2 Salmon, Pink, Alaska 1 3 Sardines, Im. %, 02.60 13% Sardines, Cal. Tuna, % Van Camps, oe 1 45 Tuna, 4s, Van Camps, re 115 — Is, Van Camps, ———----—=---=-—— 8 45 Tien, ¥% Bonita__..-. 1 25 CANNED MEAT Bacon, med, Beechnut 2 50 Bacon, lge., —— 3 75 Beef, lge., t_. 3 26 Beef, med., Desbhank: 1 95 Beef, No. 1, Corned__ 1 Beef, No. 1, Roast ee Beef, 2% oz., Qua., Sli. i 30 Corn Beef Hash, doz. 85 Be?fsteak & Onions, s. 2 70 Chiii Con Car., 1s_._-- 1 05 Deviled Ham, %48----- 1 35 Deviled Ham, ‘s... 2 _ Potted Meat, 4% Libby Potted Meat, % Libby. Potted Meat, % Qua.__ & Potted Ham, Gen. %-- 1 35 Vienna. Saus. No. %_-- 90 Baked Beans Campbells 48s __...-__ 2 36 CANNED VEGETABLES Hart Brand Asparagus Quaker, No. 2_------- 2 20 Hunt Picnic __._____.__ 1 80 Hunt No. 1, Med. Green 3 00 Hunt No. 1 Med. White 3 15 Hunt No, 1 Small Crees 2 80 Baked Beans 1 Ib. Sace, 36s, cS._---_ 1 80 No. 2% Size, doz.___- : Ee No. 10 Sauce______-___ Lima Beans Bany, Wo: 222 0 Marcellus, No, 2_--... 1 25 Scott Co. Soaked_-___ 90 Marcellus, No. 10_----- 5 90 Red Kidney Beans No, 40 475 No. 22 So 100 String Beans Choice, Whole, No. 2-- : rd 13 Marcellus Cut. No. 10. 6 00 Quaker Cut No. 2--.. 1 20 Wax Beans Choice, Whole, No. 2-- 1 70 7 Cut, NO: 10) 2222. 25 cul, NO. 2 ..... 35 Marcellus Cut. No. 10_ 5 50 Quaker Cut No. 2_--. 1 20 Beets Extra Small, No. 2_--- 1 75 Hart Cut, No. i0-. - 4 50 Hart Cut, No. 2. = 95 Hart Diced, No. Quaker Cut No. 2% __ 1 20 Carrots Diced; No.2 222-2 95 Diced, No. 10 __._.___- 4 20 Corn Golden Ban.. No. 2.--_ 1 54 Marcellus, No. 2----- 1 25 Fancy Crosby, No. 2.. 1 40 Whole Grain, 6 Ban- tam. No. 22 1 65 Guaker No. 10————— 8 00 Peas Little Dot, No. 2---- 2 35 muted EB, June, No.10 _ 9 50 Sifted E. June, No, 2_-- 2 00 Marcel., Sw. W No. 2 1 55 Marcel., E. June, No. 2 1 45 Quaker, E. Ju., No. 10 8 00 Sauerkraut Mo. 10 5 25 No. 2% Quaker__.-._ 110 No. 2 Quaker________. 95 Svinach Supreme No. 2%_-_--. 1 75 Supreme No. 2_-_..- 1 37% Quality. No. 202050 1 10 Qualitv. No. 2%_.___-- 1 5¢ Succotash a Bantam, No. 2_ 1 75 ee 1 No. Pride of “Michigan_ Tomatoes No! 2 1 40 CATSUP Quaker, 10 0z.___.doz. 1 10 Quaker, 14 o0z..._-doz. 1 4@ Quaker gallon glass, dozen 22 10 25 CHILI SAUCE Sniders. 30z. ...._ 65 Sniders. 14 0g. ________ 2 25 OYSTER COCKTAIL Spiders, 71 o£.......__ 2 00 CHEESE Roquefort _______ ooo 68 Wisconsn Daisy apis ie Sap Sago 2200 Bricks) ow Michigan Flats Michigan Daisies ______ 15 Wisconsin Longhorn ___ 17 Imported Leyten ______ 27 1 lb. Limberger_-________ 19 Imported Swiss -.-... 56 Kraft, Pimento Loaf____ 24 Kraft, American Loaf__ 22 Kraft, Brick Loaf______ 22 Kraft, Swiss Loaf______ 24 Kraft, Old End, Loaf __ 81 Kraft, Pimento, % Ib._1 70 Kraft, American, % Ib. 1 70 Kraft, Brick, % 1Ib.__ Kraft, Limbur., % Ib._1 70 January 238, 1935 CHEWING GUM Adams Black Jack-.---. 6& Adams Dentyne -------- 66 Beeman’s Pepsin Beechnut Peppermint_-_ 65 Doublemint e Peppermint, Wrigleys-- 66 Spearmint, Wrigleys—_ 65 Juicy Fruit--.-------- 65 Wrigley’s P-K---------- 65 Teaberry -------------- 65 CHOCOLATE Baker, Prem., 6 lb. % 2 45 Baker, Pre., 6 lb. 3 oz. 2 60 German Sweet, 6 1b.4s 1 86 Little Dot Sweet 6 1b. 4s.) 2 60 CIGARS Hemt. Champions -... 38 = Webster Plaza -_..-- 75 00 Webster Golden Wed. 2 06 Websterettes _----.. 7 60 Cincos) 222 ee Pd 50 Garcia Grand Babies— 40 00 Bradstreets -. 0 Oding ..__.. R G Dun Boque oe Perfect Garcia Subl._ 95 00 Kenway ooo 20 0 Budwiser ........_._ 20 0 fea 20 00 Cocoanut Banner, 25 lb, tins... 20% Snowdrift, 20 lb. tins. 20% CLOTHES LINE Household, 50 ft.--.__ 1 75 Cupples Cord -.----.. 2 90 COFFEE ROASTED Lee & Cady 1 Ib. Package oO Boston Breakfast ____ Breakfast Cup oe Quaker, in cartons____ 24% Quaker, in glass jars_ 29 Coffee Extracts M. Y:, per 100.0 2 32 Frank’s 50 pkgs...... 4 25 Hummel's 50, 1 Ib.--__ 10% ~ CONDENSED MILK Eagle, 2 oz., per case__ 4 60 Cough Drops Smith Bros...-...... 1 45 U Saaoe 2 ao Vick’s, 40/10c¢__.____ -. 2 40 COUPON BOOKS 50 Economic grade_. 2 50 100 Economic grade.. 4 50 300 Economic grade__20 00 1000 Economic grade__37 50 Where 1,000 books are Ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company o— Soda Crackers, 2 Ib. Saltine Soda. Crackers, 8% oz, pkgs._______ Butter Crackers, bulk 13 Butter Crackers, 1 Ib. 1.60 Butter Crackers, 2 Ib. 3.12 Graham Crackers, bulk 13 Graham C’s, 1 Ib. 1 49 Graham C’s, 2. 1b. 5 297 Graham C’s, 6% oz... 93 Junior Oyster C’s, blk. 13 Oyster C’s, shell, 1 Ib. 1 71 Club Crackers 1 76 “ "CREAM OF TARTAR 6 Ib. boxes . ORIED FRUITS Apricots Choiee iis egress 221% Standard 20 21 Citron 10: Tb. Dox. es a 2 1S RESIN GE 8 January 28, 1935 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING SOAP TEA Packages, 11 0z.-------- 13 Junket Powder -_---- 1 20 Am, Family, 100 box 5 20 Japan Junket Tablets ___.__. 1 35 Beet Helland Herring Ee B. G0e. 2:36 Modium ©0222 se 19 Top Steers & Heif._-__- 16 Mixed, kegs —__.______ 85 «Fels Naptha, 100 box.. 465 Choice __---_-__---- 30 Dates Good Steers & Heif.____ 14 Milkers, kegs -------- 95 Flake White, 10 box-__310 Fancy -___-_------_- 30@36 Quaker, 12s, pitted__.. 1 40 Med. Steers & Heif.____ 11 Boneless Herring, 10 1b. 15 Ivory, 100 Ga €95 Not Nibbe 3e Quaker, 12s, regular__ 1 10 Com. Steers & Heif._. 09 Cut Lunch, 8 lb. pails 1 26 Fairy, 100 box__------ 3 00 Quaker, 12s, 1% lb.-. 2 30 MARGARINE Palm Olive, 144 box... 6 20 Gun d Quaker, 12s, Lib 1 45 Wilson & Co.’s Brands Lava, 50 box. _ -2 & choice unpowder “a feo Veal Mackerel Camay. 72 box 8 06§ ee Nut 22 ee TS DO pS oe ee ee 13 Tubs, 60 Count, fy. fat6 00 P&G Nap Soap, mee 10 Figs Pails, 10 lb. Fancy fat 150 Sweetheart, 100 box__. 5 70 Ceylon Calif., 24-8 oz, case_. 1 80 Grandpa Tar, 50 sm. __ 2 10 Pekoe, medium -__-_- 63 Williams Barber Bar, 9s 50 : MATCHES White Fish Williams Mug, per doz. 48 English Breakfast Peaches Diamond, No. 5, 144... 6 25 Lamb Med, Fancy, 100 Ib.-_ 13 00 Lux Toilet, 50-------_ 3 95 Congou, medium _______ 8 Evap, Choice ~_------- 14% Searchlight, 144 box. 6 25 Spring Lamb ________-__ 19 Milkers, bbls. -___-_-- 18 50 Congou, choice _____ 35@36 iva. Fancy _..______ 16% Swan, 44 0200. 5 65 d K K K K Norway--- 19 50 Congou, fancy __.___ 42@43 Diamond, No. 0_----- 5 00 Sibi) patige 1 40 c Cut Lunch. ._ 1 50 SPICES Peel Safety Matches Boned, 10 Ib. boxes____ 16 Whole Spices Lemon, Torelli, Red Top, 5 gross case 4 80 Allspice Jamaica__---- @24 4 oz, doz: 90 Congress, 5 gro, cs... 5 25 Mutton Cloves, Zanzibar__-__- @36 Orange. Torelli, Standard, 5 gro. cs... 4 00 Cassia, Canton ____--- @24 0Z., dozen________ 90 SHOE BLACKENING Cassia, 5¢ pkg., doz.__ @40 item Torelli, 2 in 1, Paste, doz.____- 130 Ginger, Africa _.____-- @1 4 0z., dozen_------- 90 EB. Z. Combination, dz. 130 Mixed, No. 1_----_---- @30 MUELLER’S Propane. Dri-Foot, doz. - 200 Mixed, 10c pkgs., doz._ es TWINE Macaroni, 9 oz._______- Bixbys, dogo 220052 130 “Jutmegs, 70@90 _____- Cotton, 3 ply Se ~- 40 Raisins Spaghetti, 9 oz.____-- 2 10 Loins 22 ed 19 Shinola, doz.__-------- 90 futinegs, 105-110 _____ @48 Cotton, 3 ply balls._____ 40 Seeded, bulk ~_-----__ 1% Elbow Macaroni, 9 oz._ 2 10 %epper, Black __._.___ @23 Thompson’s Yaa blk. 74% Egg Noodles, 6 oz. -____ 2 10 jhoulders ear ae s’dless bik.__-- Egg Vermicelli, 6 oz._. 210 Spareribs ‘ STOVE POLISH : VINE oer Mn! g Ege Alphabets. 6 02... 210 Neck Bones -.-...-.--. 05 Blackne, per doz.---_ 1 30 Pure Ground in Bulk F.0.B. GAR auswer Seeded, 15 oz... 8 Cooked Spaghetti, 24c, Trimmings; 222 15 Black Silk Liquid, doz. 1 30 Allspice, Jamaica -_-- @1 Ga Grand Rapids 17 os 2 20 Black Silk Paste, doz.. 1 25 Cloves, Zanzbar -___-- @28 Geer. 40 erain________ 25 Enameline Paste, doz. 130 —assia, Canton_______- @22 Boe Wine, 40 grain na California Prunes Bnameline Liquid, dez. 1 39 Ginger, Corkin --_-_-_ @17 te Wine, 90 grain 4% 90@100, 25 lb. boxes —@6% E. Z. Liquid, per dcz.._ 1 30 Mustard ---___-_--.-_- @21 80@ 90, 25 lb. boxes __@07 NUTS PROVISIUWS Radium, per doz.__-__- 120 Maco Penang —__—___ on 70@ 80, 25 Ib, boxes __@07% Whole Rising Sun, per doz._-_ 1 30 Pepper, Black __--__- @23 WICKING 60@ 25 lb. boxes __@08 Almonds Peerless _.__ 15% Barreled Pork 654 Stove Enamel, dz.. 2 30 Nutmegs ------- @25 No.9, pergross ___ 80 500 60. 26 Ib. boxes _.@08% Brazil, large Clear Back ____28 00@34 00 Vulcanol, No. 10, doz. 1 30 Pepper. W hite ©) @48 No t pererocs (2 e224 ap 40@ 50, 25 lb. boxes__@09% Fancy Mixed __-- Short Cut, Clear____ 30 00 Stovoil, per doz._-_-__- 3 00 Pepper, Cayenne ____- @26 No.2, per gross _ 1 50 30@ 40, 26 lb. boxes __@11 Filberts, Naples __-.__ 16 Paprika, Spanish __--- @36 No. 3, per gross __ . 2 30 20@ 30, 25 Ib. boxes __.@13 Peanuts, vir. Roasted igh Peerless Rolls, per - doz. 90 18@ 24, 25 lb. boxes __@14 Pecans. 3, star 2 25 Ory Salt Meats SALT Rochester, No.2, doz.. 50 Pecans, Jumbo _____ DS Belles oo 20-25 18 F.O. B. Grand Rapids Seasoning Rochester, No. 3, doz... 2 00 Pecans, Mammoth Quaker, 24, 2 Ib.----- 95 Chili Powder, 1% »z.-. 62 Rayo, per doz.________ 15 Hominy Walnuts, Cal. -.17% to 22 Quaker, 36-1% ------ 20 Celery Salt, 1% oz 80 Pearl, 100 Ib, sacks__-_ 3 50 Lard Quaker, Iodized, 24-2_ 135 sage 2 oz oo: Pure in tierces) 3 = 14% Med. No. 1, bbls.--_--- S100 Onion Galt . Bias 60 Ib. tubs _____ advance % Med. No.1, luv lb. bk. 1 & Garlic bey gs Bulk Goods” alted Peanuts 50 lb. tubs _-__- advance 4% Farmer Spec., /0 Ib.--100 ponelty, 3%. s Elb.Macaroni, 20 lb.bx. 1 35 Fancv. No. 1__.-___-__-. 13) 20 lb. pails oe advance % Packers Meat, 50 Ib... 63 roses: i oa ao 3 25, Bushels, Wide Band, Egg Noodle, 10 1b. box 1 28 12—1 Ib. Cellop’e case_ 150 19 1b pails _____ advance % Crushed Rock for ice, Waurel’ Ceavce one ae tees handles_______ 2 00 5 lb. pails _-.-- advance 1 cream, 1v0 Ib., each 89 MenGoe i Gh go © rket, drop handle_. 90 21n pails _. _.advance 1 Butter Salt, 280 Ib. bbl. 4 00 Savory onc ea 63 ie single handle. 95 Pearl Barley Shania Compound, tierces ___-_ 3 Begs 50 ae eres : oe Riera: ioe mute mee 30 Sait toa 1 go e D y aker Salt, 280 Ib. - Ce ee opint, jarge ______ Chester Co a Ceara 6 Fe aie gg rumeric, 1% oz ------ 35 Splint, medium 7 50 Peanuts, Spanish, 125 20, 3 Ib., per bale____- 1 02 Splint, small __-_______ 6 50 Lentils ab, bags ------------- 9% Sausages 25 lb. bogs, table... 45 Chili Filberts ----- ae 32 s c Pe ar ” Pecans, salted ________ 66 Bologna [cco ee 12 oe Barrel, 5 anos 2 40 Walnut, California ____ 55 ieators 24 235 Barrel, 10 gal., each___ 2 55 Tapioca 5 Powd., bags, per Ib____ 4% 3 to 6 gal, per gal... 16 Pearl, 100 lb. sacks... 7% Tongue. Jellie@ __._____- 35 Argo, "24, 1 Ib. pkes_ 1 66 Minute, 8 0z., 3 doz. 4 05 Weadcheese 6.03 16 Cream, 24-1 _______ 2 20 Pails Dromedary Instant -.. 3 50 MINCE MEAT 10 qt. Galvanzed 2 60 None Such, 4 doz._____ 6 20 ifat Gan Quaker, 1 doz, case____ 95 14 qt. Gal ne ae 2 85 Jiffy Punch Yo Ho, Kegs, wet, lb... 16% Smoked Meats Gloss at we 3 10 3 doz. Carton__-------- 4 26 Hams. Cert.. 14-16 lb.__ 21 Aveo 24 J ibinkes 166 10 ae me Gal. Jr.. 5 00 Assorted flavors. erat a Skinned ae Argo, 12. 3 Ib. pkes... 2 25 qa m Dairy. | 4 00 oe Ham, dried beet Sic: Ges aeie Wee uaker, 24 3% oz. cs. 1 87 : ver Gloss, s___ A, au fo es esa Quaker, 24 4 oz. cs. 3 55 Cate ae es a : ae. 16 pkgs. ———— % Mouse, wed oka 60 Gi many face i 4g Sueeee 1. 12 on 240 Picnic Boiled Hams__--@18 iota le ae ees 179 Mouse, wood, 6 holes__ 70 Be Gi, 4 as 236 High Life, 12 22 oz. cs.3 45 Boiled Hames _____ @3t -ASSN Mouse, tin, 5 holes. 6d Carnation, Tali, 4 doz. 3 05 1 gal. glass, each____155 Minced Hams __----- @13 Rat, wood -____.______ Carnation, Baby, 4 dz. 1 53 Bacon 4/6 Cert.-__----- @27 eos a Oatman’s D’dee, Tall_ 3 05 OLIVES—Stuffed Free Run’g, 32, 26 oz.- 2 40 SYRUP spring-----.... Oatman’s D’dee, Baby 1 53 Quaker, 24 2% oz. cs. 1 87 Five case lots__--___-- 2 30 Corn Ret Pall 05 Quaker, 24 4 oz. cs.__ 2 75 Beef Iodized, 32, 26 oz..-_-- 24) Blue Karo, No. 1%4-_ 2 65 Pet. Baby, 4 dozen_-__ 153 Quaker, 24 6 oz. cs... 355 Boneless, rump ----@25 00 Five case lots___------ 230 Blue Karo, No. 5, 1 dz. 3 58 Tubs Borden’s, Tall, 4 doz. 3 05 Quaker, 24 7% oz. cs. 4 55 Blue Karo, No. 10... 3 40 Large Galvanized 8 75 Borden’s, Baby, 4 doz. 153 Quaker, 24 10 oz. cs. 5 95 - Colonial Red Karo, No. Le oe 235 Medium Galvanized___ 7:75 Quaker, 12 32 oz. cs.-. 7 88 Liver Hifteen 4g = 100 Red Karo, No. 5, 1 dz. 3 88 smal] Galvanized _____ 6 75 Cure cane 1 Gallon glass, each__ 2 10 Red Karo, No. 10.00 37 Ball Mason = Imit. Maple Flavor Washboards F. O. B. Grand Rapids PARIS GREEN % Orange, No. 1%, 2 dz... 2 87 Ss oan AO 5 50 One Hing : TIS eq a Log Cabin Plain, 24, 2s 135 Orange, No. 3, 20 cans 4 34) Giacs nate oo : = me quart --2. ts ee ee ee eee trt”r—”CFP Rt Doula Peerieas”” Half gallon —_—-—- 1200 2s and 5s_-------------- : Fanc Maple and Cane Double Peerless_- ; be Mason Can Tops, gro. 2 55 he eas BORAX Kanuck, per gal._____- 125 Northern Queen______ 5 50 Higoney ae Team Kanuck, 5 gal. can____ 5 30 Universal -___________ 7 25 24.1 1b. packages _____ 3 35 Kanuck, 24/12 Glass__ 4 00 : FRUIT CAN RUBBERS PICKLES 48,10 oz, packages_._.__4 140 Kanuck, 12/26 Glass 4 15 apposed Red Lip, 2 gro. 96,4 Ib. packages____ 4 v0 Paper Food Dishes ces Sweet Small MORE 2 i Pe ge 2 70 2) OZ... — 92 ostma isc 70. r ae 90 GELATINE Poorest fie, Gon 2 O° idle, pec case 3 2.10 WASHING POWDERS Grane Jue 2 Ib. size, per M______ 3 40 Jeli-o. $ dos. 210 : 12 rolls, per case ____-- 1 39 Bon Ami Pd., 18s, box- 1 90 wretch, 12 quart case__ 3 90 3 Ib. size, per M______ 415 Minute, 3 doz.__------- 4 05 18 cartons, per case __ 2.35 Bon AmiCake, 188---- 165 weich’ 12 pint case__. 200 > !>- size, per M______ 5 60 Knox's, 1 dozen___--- 2 25 Dill Pict Rovai Mint = 222: 2 a0 7 oz, Cranberry Jelly, dz 90 Sani Flush, 1 doz.__-- 225 Tobasco, small______-- 3 75 Sapolio, 3 doz.-------- 315 She You. 9 92z.. doz... 2 00 POP CORN ee Suds, ee A} terme -__- 4 Baie deities tiea . Ib. s 2 55 COD FISH unbrite e- A-1. smal in, per + aaa a poe sue oar e Sure Pop, 25 bag Bob White. 1 Ib. pure 25 Wyandot. Cleaner, 248 1 a Caner, 207 ____.______ 3 Red Star, per doz._----- 24 Yellow, 24 1-Ib. bags_. 2 50 “ieiespRoermneteis o ene raeorerreaber et ais Seg e SHOE MARKET - Michigan Retail Shoe Dealers Association. President—Clyde Taylor, Detroit. First Vice-President—M. A. Mittleman, Detroit. Vice-President—Arthur Allen, Rapids. Vice-President—Edward Dittman, Mt. Pleasant, Vice-President—K. Masters, Alpena. Vice-President—Max Harriman, Lan- sing. Vice- President—Fred Venting, Saginaw. Vice-President—Richard Schmidt, Hills- Grand dale. Vice-President—Edward Stocker, De- troit. Vice-President—B. C. Olsee, Grand Rapids. a y and Treas.—Joseph Burton, Lan- Field Sec’y—O. R. Jenkins, Portland. Yearly dues $1 per person. Learn to Walk for Health and Beauty That National and state conventions are gaining more and more favor with shoemen is proved by the fact that nearly 3,500 dealers attended the shoe manufacturers show at St. Louis, and more than ten thousand came to listen, Retailers convention in New York learn and buy at the National Shoe earlier this month. Our own state con- vention, here in Grand Rapids, is prac- tically twice as large as it was last year, in attendance and in exhibits. This goes to show that we shoemen, who represent a four billion dollar industry, realize the importance of frequent meetings on a large scale. Attending a convention is like taking a post graduate course. Those who take post graduate courses are the ones who admit that they don’t know it all and, therefore, are willing to learn. As a matter of fact, none of us know it all. You may know certain things about which I know little; there are some things about which I know more than you. That’s why we are all here, to profit by one another’s experience. But the fellow who “knows it all” stays home to worry about his business. He would rather worry than learn how to avoid worry. That the shoe business has compli- cated problems we all know. But we also know that there is not a business enterprise on earth which has no diffi- cult problems to solve. Now then, since those who are en- gaged in other fields of endeavor have problems, why not see how they solve their complicated problems and _per- haps, learn by their experiences? Our own particular problem is that of increasing the consumption of shoes at a legitimate return to retail distrib- utors. By this I mean to educate people to buy and wear more shoes. One solution frequently offered is increased advertising appropriations. To this I could answer—while I am a firm believer in advertising—I do not believe that this alone is sufficient to encourage the sale of more pairs. It would only mean robbing Peter to pay Paul. Those of us who increased our advertising appropriation would simply increase our own sales at the expense of the firms who failed to in- crease theirs accordingly. While such procedure is absolutely honest, fair and ethical, nevertheless it will not actually increase the normal shoe consumption and, after all, it is more consumption in which we are ‘interested: for this will, MICHIGAN TRADESMAN of a necessity, speed up production and retail distribution for the benefit of the entire industry. The ideal working out of this solu- tion would be business enough for all of us and more. You will ask, “But how are we going to do it?” The answer is: Let us see how .other industries solve their in- creased sales problems, and then go them one better. The cosmetic indus- try, which caters to members of the so-called weaker sex from the ages of fifteen to one hundred, relieves our sisters, wives and mothers-in-law of about two billion dollars annually. Think of it, two billion dollars a year to make the American girl more beau- tiful! In their publicity campaigns they appeal to the vanity of their prospective customers, promising them “school girl complexions” at all ages, and, from a financial standpoint, they certainly do a marvelous job of it. We shoemen have a much more powerful publicity weapon if we will only use it effectively. That is of com- bining shoes with health and beauty. There is not a greater slogan on earth. There is not a more convincing and truer argument in the English language than these five words, “Walk for health and beauty.” Proper shoes in which to walk for health not only would make the Amer- ican girl more beautiful, but much, much healthier. By proper shoes I mean good shoes, correctly fitted. This argument not only holds good for the American mother and daugh- ter, but for her husband and sons alike. Genuine beauty is not just skin deep: genuine beauty can not be purchased in the drug store. True beauty leaves its stamp of approval upon every move Every step is a happy ex- The charming and turn. pression of rhythm. facial features delight you with their naturally healthy, rosy cheeks and lips. Their eyes bewitch you with their youthful, healthy innocence. One de- lights to converse with their owner. You are kept smitten by their magic personalities. Proper shoes encourage walking, and walking is the greatest free, health- insurance policy known to medical science. Walking creates the graceful lines of a perfect figure and reduces surplus fat. Walking improves the respiration; the deep breathing it causes is good for the lungs and the heart, it provides exercise for almost every muscle in the body, thereby improving the tone of the muscles, it turns surplus fat into muscle, it improves the posture and stimulates the intestinal tract and, in fact, the entire body benefits from walking. Walking is a veritable pan- acea for nervousness. Finally, and very importantly, the walking habit makes people get out-of-doors into the healthy fresh air and natural sunlight. I honestly believe that if a well- planned campaign is outlined and ex- ecuted to encourage walking in good shoes for health and beauty, half of the cosmetic and patent medicine com- panies would be forced to quit business, and the druggist who derives a fair income from the sale of cosmetics and patent medicines would have to sup- plement these lines by running a shoe- shining parlor and a hat-cleaning de- partment in connection with his lunch counter. “Copy” on walking for health and beauty could be dramatized in thou- sands of truthful word pictures and most convincing powerful statements for it contains so much genuine ma terial that it would overshadow ail other beauty appeals. We all know that every woman wants to be beautiful. That’s her in- born trait. But everyone also wants to be healthy, thus giving us the proper material with which to accomplish our task and perform a real service to our fellow man and to his family. Some might interpret my desire to have people walk more as arising from a hope to see people wear out shoes more quickly. Well, maybe that’s partiy it, and that certainly is one way to increase shoe consumption. But there is another, more important aspect of this—our duty to the public, our customers and ourselves. That rests in the fact that walking, as such, has become a lot art. With it, has gone the cousumption of walking shoes. For most people, shoes nowadays are di- vided into two types; shoes for work and shoes for dress. Let us add a third, walking shoes. When the early cosmetic firms found business slack, they added new beauty aids to their lines and, lo and behold, there was business enough for all en- gaged in that field. We all know that business is and has been getting better by leaps and bounds, but here is our opportunity to accelerate this improvement, by in- creasing the demand for our product. Make more shoes necessary and we wil! all profit—the retailer, whether he runs a corrective, style or family shoe store —and the general public at large. I therefore suggest a Nation-wide campaign with the slogan “Walk for health and beauty.” Nathan Hack. Detroit, Mich. —_—__> +> Buchanan—The Larson Products Corporation has been organized to deal in produce stampings, with a capital stock of 1,000 shares at $50 a share, $1,100 being paid in. MUTUAL OUNDNESS TABILITY are symbolized by THE MICHIGAN SHOE DEALERS MUTUAL FIRE MUTUAL BUILDING LANSING MICHIGAN January 238, 1935 Annual Convention Michigan Shoe Dealers Association The annual convention of the Mich- igan Retail Shoe Dealers Association was held at the Pantlind Hotel, Sun- day, Monday and Tuesday. The first business session immediately followed the Monday luncheon, when Presi- dent Clyde K. Taylor delivered his annual address, as follows: As president of the Michigan Retail Shoe Dealers Association, I am happy to state that our young association has taken root and now is recognized, look- ed upon and rates with the best state shoe retail associations, and is recog- nized by our National Shoe Retailers Association as such, One of the important acts of our as- sociation was to join with the Michigan Federation of Retail Merchants, which body we find very able, properly or- ganized and _ properly represented, which means that we have linked our association and joined hands with vari- ous businesses in our state and which ultimately will make all of these asso- ciations much stronger, by being unit- ed; in fact sufficiently strong and in- fluential to be heard as a vote in the State of Michigan as far as legisla- tion and other state matters, affecting every business man, are concerned. Up to this point some of you retail- ers perhaps felt that the state associa- tion has not functioned sufficiently to impress you, but let me assure you, as president of your association, that as- sociations which are first formed must also be first organized to be made to function, and now that we have learned a great deal, I honestly believe that many important matters, involving the shoe retail business in this state, will be taken care of by your state associa- tion, especially so since our affiliation with the Michigan Federation of Retail Merchants. I attended the National Shoe Retail- ers Association convention the week before last in New York City, the Isle of Inspiration, and, gentlemen, when we say inspiration we are putting it mildly, because I have not seen since 1929 the spirit, the enthusiasm and the confidence displayed, proved by the actual orders placed. In fact the qual- ity shoe manufacturers of New York and elsewhere have not booked so many orders for a long, long time. The National Shoe Retailers Associa- tion Convention, from every possible angle, was most successful, and I sin- cerely trust that in the very near fu- ture, by my recommendation, we will become a direct affiliate and I shall, as a Michigander, with your permission represent you on the Board of Direc- tors of the National Shoe Retailers As- sociation, for I have just been in- formed by President Mittelman that such is my honor. I want to thank our convention com- mittee for their efforts and hard work. INSURANCE INSURANCE COMPANY a ils ee January 28, 1935 MICHIGAN TRADESMAN 23 I also want to thank the hotel man- agement for their co-operation, and last but not least, I want to thank the firms and traveling salesmen who _ have helped us to make this convention a huge. success. I want to thank the officers, the board members, committees and all other members for their whole-hearted co-operation. It has been a pleasure and a privilege to have served you and I sincerely trust and hope that our as- sociation, which started so small and became so large and important, will continue on to heights comparable with the strongest state association through- out the country. E. W. Bradshaw, of J. L. Hudson Co., spoke on Shoe Styles—From the Large City’s Viewpoint, as follows: Gentlemen, it is my privilage as a merchant to address you on style for Spring and Summer of 1935. The rea- son I am confident in what I am aBout to explain to you is because I have just returned from the National Shoe Retailers Association Convention in New York City, where I did a great deal of order placing, and while my position in the shoe world may be somewhat different from you _ inde- pendent retailers, for I, as you know, am a department store merchandiser, nevertheless our problem as a whole are more or less of a similar nature, and while you may not buy as many highlight shoes or as large a quantity as we do in the department stores, nevertheless you will have to round out your general set-up fundamentally with the same fashion adoptions as the de- partment store. First, I want to pass along the en- thusiasm and confidence displayed, not alone in New York City but in the City of Detroit as well, in placing orders. Most everyone feels that increase for the first six months should run up to 20 per cent., if properly planned and merchandised. In planning, you must bear in mind that you must buy more often and that you must keep abreast of your stock controls. In so doing, you will be sizing up your fast moving numbers weekly and you will bear in mind that you must have your peak stocks of dark shoes, including navies, quite early, and that by April your dark colors should be at a low ebb and at that time you will be ready for your huge white season, which at present looms up as the largest white season we retailers have ever known. Present indications, by actual orders placed, place Navy as number 1 and in large cities Brown as number 2 and Black as number 3. However, in the smaller communities, you will have to decide for yourselves just where you want to rank your Blacks. For those of you independent retail- ers who would want to stand in line of march with the many high-styled national unit shoe stores throughout the country, you would have to give a great deal of attention to detailing of your shoes. You would read not alone your shoe periodicals but also such periodicals as Women’s Wear, Harpers and Vogue, which will keep you abreast of style trends in the women’s apparel world. Proper detailing of shoes to-day means the difference be- tween having just a line of shoes that might sell and a well-detailed line ot shoes that will sell. Underlays of white and contrasting stitchings on dark shoes is most important. Con- trasting of overlays in the proper har- monizing materials is something else you should be thoroughly familiar with. Without this detail you are just another shoe store. Many changes have also been made in lasts. The short back and rounder toe lasts are playing an important part in the women’s shoe world to-day, and likewise in some cities the very low heel, especially in the sandal type has become very prominent. | A trip to the larger cities by the average merchants is most important. Visit shoe retailers and department store buyers there, as it is most impor- tant to you. Do not crawl into a shell and confine yourselves to your own thoughts and opinions, because the fashion world is moving too fast for any of us to be self-contained. > Shoe Output Stepped Up As a result of the orders received at the Spring shoe exhibition in New York last week, plants started to step up production this week, many of them having booked enough business to keep going until the end of March. The running rate at the end of this month will be about equal to or slightly above that of last January, according to com- ment by executives here. Producers of women’s styles and of work shoes have more orders on their books than a year ago, while those making men’s and other lines report the total to be about the same. Current prices are holding very steady. —_—_—_o 2 <--__. Kind of Clerks A. & P. Employs Persons interested in pointing out the disadvantages under which chain stores labor, as compared with indi- vidual stores, have often referred to the fact that the clerks seldom acquire much real acquaintance with custom- ers. They are often brought in from outside the town, they come and go, and the friendliness which the clerks of the individual store usually assume with customers—and which is valu- able to the business—is missing. It is also true that the chain stores, who hire their clerks as absentee em- ployers, so to speak, and through a central employment department, are at the mercy of the material they get. For instance, take the following inci- dent, disclosed by a case in Georgia: The A. & P. hired, for one of its stores in Georgia, a man named Sanford. He worked at first as a clerk and was paid $12 to $15 a week—that’s a fair sample of chain store wages before the code. Next he was promoted to manager and made $22.50 to $27 per week, with a bonus which raised his income to $30- $35 per week. During his employment with the A. & P. Sanford was almost continuously ailing, often unable to work because of weakness, and finally became wtn- able to work at all except on Saturdays. In the end he became totally incapac- itated and his employment with the A. & P. ceased entirely. Subsequently it became known that during the whole time the A. & P. was using him Sanford was rotten with syphillis, a highly communicable dis- ease. Not communicable in one way only, but in many ways. Nothing can be more nauseatingly dreadful than the thought of a syphil- itic clerk working in a food store. Whether the A. & P. was to blame in any way or not, the point is that such a thing could almost certainly not have happened in the average individ- ual store, for the owner of that type of store usuallly knows whom he hires. The case also inspires me to repeat an observation I have made before, viz., that a physical examination of all food store clerks wouldn’t be a bad idea. — Elton J. Buckley in Grocery World. —_2+>_—_ No one wins a price war. OUT AROUND (Continued from page 9) faculties, and it is by such contribu- tions that your great publication has been created and has prospered. “Your noble qualities of mind and heart; your lofty patriotism; your great storehouse of knowledge, acquired by diligent research and study; your mar- velous and delightful facility of expres- sion and your untiring energy and in- dustry; your courage and good nature; your contempt for falsehood and sham; your wise, unfailing judgment in re- lation to economic, political and social questions in the affairs of the country; your uncanny discernment of false theories and bad practices of business and government; your keen analytical mind, and, withal, your sense of jus- tice and fair play and broad sympathies have all been given ungrudgingly to the Tradesman and have been woven into its fabric, giving it tensile strength, warmth and beauty —a fiber that is strong and of the key color.” BA. Stowe. —_2 2 >___ Disagree on Residential Building Outlook Serious disagreement is noted among forecasts of the volume of residential building to be expect- ed this year. One important building statistician has forecast that the volume would be at least four times that contracted for in 1934. Executives of a very large building material company are pessimistic, however. They hold that, as it is still cheaper to rent than to build, no residential build- ing in large volume can be ex- pected. Some builders maintain that the mortgage provisions of the Federal Housing Act have proved disappointing, and are even re- sponsible for retarding residen- tial construction. Most authori- ties agree that very little new mortgage financing will be ac- complished under the terms of the act during 1935, though some stimulus to new construction is ex- pected to result in the following years. Those who anticipate a large increase in building depend upon two factors to support their hopes. First, there is a cumulative deficit of certain types of housing due to the absence of construction activ- ities during the depression. In the second place, it is claimed that the activities of the Federal Hous- ing Administration will stimulate some demand for home owner- ship by its publicity efforts alone. se NRA at Odds Over Cigarette Code Intervention by the President in the controversy over the cigar- ette code, in which the various in- terests in the National Recovery Administration are said to be in- volved, may become necessary. The report is that, not satisfied with the minimum wage and max- imum hours proposals coming from the cigarette industry, Divi- sional Administrator Armin W. Riley has drawn up provisions of his own, upon which he is said to be demanding the acceptance of the industry. It is added that representatives of the industry sought to prevail upon Riley to desist from his de- termination to send to the Pres- ident a pact calling for a thirty- six-hour work week, with a 35c minimum hourly wage. He has rejected the “average minimum” which had been proposed as a basis for the hourly wage. This code may go to the White House soon. ++. Cement Industry Optimistic While cement sales estimates are difficult to make until the re- ports on building contracts award- ed for the first quarter are avail- able, the industry is expecting a volume this year about 10 to 15 per cent. larger than in 1934. It is estimated that sales for 1934, when finally compiled, will show an increase of from 20 to 25 per cent. over 1933. Expec- tations for the current year are moderated by the belief that pri- vate con:truction, which is the largest user of cement, is not likely to show any great gain in 1935. On the other hand, it is felt that the substitution of work re- lief for the dole will stimulate ce- ment sale:. In particular, the in- dustry is hopeful of the projected erection of many low cost con- crete houses. Some members of the building trades maintain that these can be erected more cheaply than pre-fabricated houses. Only climatic conditions and individual prejudices restrain wider resort to concrete dwellings, they assert. Phone 89574 John P. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Cash paid for stocks of merchandise of every description including ma- chinery, plants and equipment. Write or wire M. GOLDSMITH 935 Gratiot Ave. CAdillac 8738 DETROIT, MICHIGAN Complete modern Drug Store fixtures for sale at a great sacrifice, consisting of plate glass sliding door wall case, show cases, cash registers, count- ers, back bar soda fountain and utensils, ete. ABE DEMBINSKY, Liquidator 171 Ottawa Ave., N. W. Grand Rapids Michigan BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR RENT—Building 22x60, good show window, tables, counters, shelving, cash register, and circulating heater. In center of town, Reasonable rent. Ad- dress No. 700, c/o Michigan Tradesman. 700 24 Items From the Cloverland of Michigan Sault Ste. Marie, Jan. 14—The pro- posed new lock at the Sault, to cost in the neighborhood of $3,000,000, wiil be built only if the St. Lawrence water- way project is carried through. Isaac De Young, the general superintendent at the St. Mary’s Falls canal, states that plans for the new canal will prob- ably be sent to the division office and from there to Washington, D.C. The blue prints are still in the preliminary stage, however, and there is nothing definite about anything, so that more prosperity may be just around the cor- ner for us. When the treaty with Can- ada on the St. Lawrence waterway is submitted to the Senate, the chances of the project being enacted will still depend on changes in the votes of those senators who have been oppesed in the past. In the November election thirteen senators were not re-elected. In that group eight had voted against the treaty and five for it. How the new senators will vote is not known, except that five are from the East, which opposed the treaty in the last session. Thus there may be a gain of three votes for ratification. Of the twenty-two Senators who were re- turned to office, thirteen were for the treaty and seven against it, with two not recorded. It is hoped that some of the other Senators who first opposed the treaty will be induced by the pro- jected changes in the new measure to support it now. Delay is an added danger because sentiment against the treaty is growing in Canada. The firm of France & Paquin, shoe dealers, 532 Ashmun street, has dis- solved, Mr. Pacquin retiring. Business will be continued as France & Co. Mr. Horacé France, son of Mr. John France, will be the new manager. If some folks would practice all they preach, they wouldn’t have any time left to preach. Fred Hartman, who for the past twenty years has been one of Swift & Co.’s auditors, has been promoted to district manager, with headquarters at Chicago. Mr. Hartman has been call- ing on the branch house here for many years and made many friends who were pleased to hear of his success. Ahphonse Leo Levere, proprietor of the Gilbert House, on East Portage avenue, announced last week that he expected to sell the business this week to local parties and retire from the hotel business and engage in some other line. It is okeh to have a good opinion of yourself, but be sure and keep it to yourself, The New Northland ice rink on the South side of the old street car barn MICHIGAN is one of the finest rinks in the city, all under cover, fitted up with rest rooms for the ladies and men’s check rooms, refreshment booths and a dance floor which opens after 10 pm. The rink is enjoying a good patronage and bids fair as a good investment. Having a breach of promise suit pressed never helps one’s appearance. William Robertson, the well known shoe man, left last week for California, where he and his wife expect to spend the remainder of the winter. William G. Tapert. — +2 >—__ Another Ten Strike From Cadillac Cadillac, Jan. 20—I have your letter stating that you are always glad to do whatever you can for the small retail merchant. Of course, we understand that, so I am going to ask you to send marked copies of last week’s Trades- man to Mr. Regan, West Branch, one to our state welfare hearquarters at Lansing and also one to the National hearquarters. Kindly write each of them a letter asking that the home town merchant be given this business which belongs to the merchants of each community, thereby killing two birds with one stone. If business was protected as banks are we would be much better off. A bank must go to the banking depart- ment ot the state of Michigan and from it receive a charter before it is per- mited to open for business. Unfortu- nately, anybody is permitted to under- mine a business where a bank loans its money and thereby do the bank and the people of the community great harm. I could cite you three such bankruptcies here in the last six months, involving large sums, as pub- lished in your columns. In the last year there have been vast sums of money sent into and spent in this state for welfare. Had this been rightly spent we could boast of much more wealth than we have to-day. I don’t believe that a person who will take a pencil and write an order direct toa large chain store has a charitable hair in his head and yet he calls him- self a welfare worker. It makes me laugh. George E. Lutzinger. — ~++>___ Grand Rapids-— Albert Terakoski, former partner in the Standard Food Shop, 614 Stocking avenue, has opened a new grocery store at 662 Stocking avenne. —— ++ > Bellaire—C. E. Steffens succeeds William Marshall in the grocery busi- ness. TRADESMAN Closing Day of the Shoe Convention Nathan Hack, of Detroit, read a paper on “Corrective Footwear,’ which is published verbatim elsewhere in this week’s paper. R. H. Hainstock, of Niles, was slated to read a paper on “Shoe Styles from the Smaller Town Viewpoint,” but was prevented from doing so by illness. Business problems dealing with vol- ume, turnover, profit and methods of doing business were the topics of Allen M. Towne, director of Economics and head of the Educational and Promo- tional department of the Brown Shoe Co., St. Louis, Mo. In addition to pub- lis discussions, confidential and private counsel were given by Mr. Towne to all of those making appointments in advance. Election of officers resulted as fol- lows: President—Clyde K. Taylor Executive Vice-President—M. A. Mittelman. Vice-Presidents—J. A. Burton, Lan- sing; A. Allen, Grand Rapids; Edward Dittmann, Mt. Pleasant; R. H. Hain- stock, Niles; E. T. Nunneley, Mt. Clemens; Fred Nentwig, Saginaw; E. C. Masters, Alpena; A. G. Pone, Jack- son. Secretary-Treasurer — Robert Mur- ray, Charlotte. Field Secretary—O. R. Portland. Membership Committee — R. H. Hainstock, chairman; entire board to act as committee. Board of Directors — E, T. Nun- Jenkins, ‘neley, Mt. Clemens; M. A. Mittelman, Detroit; Edw. Dittmann, Mt. Pleas- nt; Steven J. Jay, Detroit; Clyde K. Taylor, Detroit; John Mann, Port Hu- ron; Max Harryman, Lansing; Wm. Van Dis, Kalamazoo; Richard Schmidt, Hillsdale; Arthur Jochen, Saginaw; B. C. Olsee, Grand Rapids; Fred Elli- ott, Flint; P. B. Appeldoorn, Kalama- zoo; Fred Murray, Charlotte; Ralph Meanwell, Ann Arbor; John Och, Che- boygan. James Wilson, of Detroit, was elect- ed a life member. There were about 140 exhibitors. January 23, 1935 The Style Show Monday evening was greatly enjoyed. It was followed later in the evening by a carbaret en- tertainment. The usual resolutions of thanks were adopted. —_~2++—_—_ Democratic Code Administration The National Recovery Admin- istration, it is reported, is deter- mined to eliminate from code ad- ministration “‘cliques’’ who are charged with resort to high-hand- ed methods. Efforts will be made to assure ‘democracy’ in code administration, in the readjust- ment of code authority personnel. It has been intimated that where such cliques have secured corttrol over code administration, as was asserted to be the case in the cotton garment industry, they would be broken up and new members would be added to the control group. On the other hand, it is asserted by some industrialists that even where governing bodies of codes do tend to take an aggressive stand, it must be remembered that they have been elected by members of the industry who pro- vided support for the codes. Ap- pointment of new members to code authorities by the Adminis- tration at Washington, while it might tend to break up the clique to which objection has been taken, would be just as dictatorial as the practices complained of. Resistance to such direct ap- pointment of code members by the NRA has already been carried to the courts. Lawyers believe that the right of code members to select their own governing body will be upheld in the cotton gar- ment case to be tried in the Dis- trict of Columbia Supreme Court - next week. —~+-22>—_—_ But if a man builds a better mouse trap now, he is so busy making speeches that he never has time to make any more. zc Weehiaagindel Se The Children’s Hour Between the dark and the daylight, When the night is beginning to lower, Comes a pause in the day’s occupations, That is known as the Children’s Hour. I hear in the chamber above me The patter of little feet, The sound of a door, that is opened, And voices soft and sweet. From my study I see in the lamplight, Descending the broad hall stair, Grave Alice, and laughing Allegra, And Edith with golden hair. A whisper, and then a silence: Yet I know by their merry eyes They are plotting and planning together To take me by surprise. A sudden rush from the stairway, A sudden raid from the hall! By three doors left unguarded They enter my castle wall! They climb up into my turret O’er the arms and back of my chair; If I try to escape, they surround me; They seem to be everywhere. They almost devour me with kisses, Their arms about me entwine, Till I think of the Bishop of Bingen In his mouse-tower on the Rhine! Do you think, O blue-eyed banditti, Because you have scaled the wall, Such an old mustache as I am Is not a match for you all! I have you fast in my fortress, And will not let you depart, But put you down into the dungeon In the round-tower of my heart. And there I will keep you forever, Yes, forever and a day, Till the walls shall crumble to ruin, And moulder in dust away! LONGFELLOW. Give Yourself : a NEW DEAL iv TEA BISCUITS all during 1935 @ Feature this fine Tea that’s richer in Theol. @ Greater consumer satisfaction MAY BE BOUGHT —More repeat sales @ Try it and see for yourself! 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