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See ee Ke STS ae COR Sao ESS IDL Fifty-second Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 27, 1935 Number 2684 THE RECIPE It’s doing your job the best you can And being just to your fellow man: It’s making money—but holding friends And staying true to your aims and ends; It’s figuring how and learning why, And looking forward and thinking high, And dreaming a little and doing much; It’s keeping always in closest touch With what is finest in word and deed; It’s daring blithely the field of chance While making labor a brave romance; It’s going onward despite defeat, And fighting staunchly, but keeping sweet; It’s being clean and it’s playing fair; It’s laughing lightly at Dame Despair; It’s looking up at the stars above, And drinking deeply of life and love; It’s struggling on with the will to win, But taking loss with a cheerful grin, And making better this good old earth, It’s serving, striving through strain and stress, It’s doing your Noblest—that’s Success! Berton Braley. nee FOI III IIIS ISIS IIIS SSSI IIIS ISIS SSSSIS, + babs ahp sch is ek hed ok 4 KKKKKKKKK AK KR KKK SOMEBODY CARES Somebody cares Concern-ed still How someone fare; And oft refill Your heart again; Nor did it know Till there and then Love’s overflow:— Somebody cares. + + Somebody cares This very day And unawares May pass your way; Else more beguile Through memory To bide awhile Re-pledging thee:— Somebedy cares. Lodo +o Somebody cares! Though all atune No lark that bears A song in June Could ever bring With glad address The comforting These words express:— Somebcdy cares. Charles A. Heath. K x x K i K a x x x a K x K x x * ~« < ad x x a 4 a x x K x K x K K JOO OOO GOGO OOOO OOOO OL OOOO OLLI. PIII IIA III II IIIA IISA IAI AIA AIA AAI AAAS AS ASAASSSASASSSSCSAWCSCSCSSISAC ASIN FS AIIIIAIAISIIASI AID IAS III AIA AAAS ASSSAIAIISSSSAISISISSSSSASISISSS as x x K x JOE GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING MICHIGAN JARO UO OOOO OOOO OULU UOC OC. aE GRAND RA,.PIDS CANDY FOR EASTER APRIL. 21 PANNED MARSHMALLOW EGGS—ALL SIZES JELLY EGGS—LARGE OR SMALL CREAM EGGS—ASSORTED COLORS CHOCOLATE MARSHMALLOW EGGS AND RABBITS CRYSTALLIZED CREAM EGGS AND RABBITS Also Many Attractive Novelty Packages Order from your Jobber Manufactured by PUTNAM FACTORY GRAND RAPIDS, MICH. JOE FIRE and BURGLAR PROOF GAFES GRAND RAPIDS SAFE CO. 31-33 Ionia, N.W. Tradesman Bldg. Home Baker Fiour A High Grade Kansas Hard Wheat Flour High Quality - Priced Low Milled to our own formulae which is pleasing thousands of housewives. Sold throughout the entire State of Michigan. Will prove to be a valuable asset to your business. Sold by Inde- pendent Merchants Only. LEE & CADY SR cnentiggee a ei ee. aE St ae OR e..ctae reat 3 co a SMAN Fifty-second Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 27, 1935 Number 2684 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES are as follows: $3. per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.56 per year, payable invariably in advance. Sample copies 10 cent. each. Extra copies of current issues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. EE Ee JAMES M. GOLDING Detroit Representative 611 Kerr Bldg. Printed by the Tradesman Company, Under NRA Conditions WHERE WHOLESALER STANDS In His Relations With the Retail Dealer* Q. Retailers, I believe, recognize the principle that there is a battle ap- proaching a decision before long, be- tween the syndicate, mass buyer sys- tem and the longer established whole- saler-retailer plan. Has there ever been any attempt made to analyze thoroughly the two systems in order to show how the retailers as well as wholesalers might make changes in their methods to insure ultimate vic- tory? ve A. All the alert wholesalers and re- tailers have for many years been care- fully studying and checking up mer- chandising plans. They have always sought to keep themselves and their customers not only in a competitive position, but they have always sought to be leaders in the mercantile field. We are constantly analyzing and check- ing up on new merchandising methods, and we are always endeavoring to help the retailer in merchandising plans by special buying opportunities. I feel, however, that the average retailer does not confer or counsel enough with the wholesalers in direct and intimate man- ner. The whole system must function. The manufacturer, wholesaler and re- tailer each must do his part. We can- not co-operate only in part and seek our own way in other parts. If the relations are right between your phy- sician and yourself, between your law- yer and yourself, you tell him the whole story and co-operate with him. So it must be in the manufacturer, wholesal- er, and retailer distribution plan. *Paper read at annual convention of Michigan Retail Hardware Association, by A. J. Gaehr, chairman of code com- mittee of National Wholesale Hard- ware Association, Q. Can either wholesalers or retail- ers expect manufacturers to subsidize inefficient or expensive distribution? A. Of course, no one expects man- ufaturers, wholesalers, or retailers to subsidize inefficient or expensive dis- tribution. Q. Are we not, then, faced with the conclusion that the wholesaler-retailer group must, eventually at least, depend for its existence on keeping expenses as low as the syndicate plan and of de- veloping equal or superior merchan- dising ideas ? A. I believe it has been demon- strated that the methods of distribution through the wholesaler and retailer are less expensive. But, keeping expenses down is only one of the factors of proper management of business. There must be, as you indicate, good mer- chandising, aggressive salesmanship, care in the granting of credits, proper collection, and much depends upon the personal ability and adaptability of the retailers as well as the wholesalers. I wish to call your attention right here to the methods of the chain stores. “Price Impression’ is repeated and stressed several times in their instruc- tions to the managers of their stores and departments. They want to make the “Price Impression” on “Ultra- Staples,” items that so to speak would “hit you in the eye” and create the in- corect impression that they are low on all items. They permit their managers to mark up the prices on items that are not so competitive and on which there is not so much shopping, And right here I want to say that you should shop your competitors just as the chains are constantly shopping yours, whether you know it or not. They are keeping in close touch with all that is going on in the retail field in your town, and you must do the same thing. But price is not the only thing a retailer has to sell. If difference in price is all that he has to sell, he’s out. There must be aggressive mer- chandising and real merchandising. Q. Is it feasible for retailers to de- mand that wholesalers be charged sole- ly with the duty of placing retailers in a position to meet syndicate competi- tion or is that responsibility to be shared by retailers? A. It is not fair to demand of the wholesaler, wholly and entirely, to place the retailer in position to meet his competition. As I have said before, the responsibility must be shared by the retailers and the manufacturers. It is a chain—each link in that chain must be equal to the need of the hour. Some of the dealers do not pass along the advantages offered by the whole- saler. : Q. If retailers share in the respon- sibility, will you indicate briefly in what specific ways the retailer can co- operate effectively? A. The retailer can co-operate ef- fectively by doing just exactly what the word “co-operate” means. Then he must study his needs carefully and thoroughly, buy in reasonable quanti- ties, keep his account in proper condi- tion, keep himself in healthy financial condition, be careful in extension of credit and collection of accounts, and confine his purchases to fewer sources. He must have accurate records. No captain would attempt to steer his ship without having an accurate chart before him. Your own association has done a good deal to help in keeping careful records. In addition to that, the retailers’ own store management and display of merchandise must be of high order. The retailers should also keep in close touch with their own cus- tomers and study their needs. Q. In what ways can the whole- saler, working in partnership with the retailer, keep down distribution costs and improve merchandising practices? A. The wholesaler can keep his own expenses down by eliminating un- necessary service, by eliminating un- profitable lines or reducing a line to a reasonable extent. Both the whole- saler and the retailer should buy far enough in advance to keep the mer- chanandise moving, Q. I have some questions, dealing with manufacturers’ sales policies, that are of interest. to retailers. One of these is, “Is it fair competition for a manufacturer to insist upon strict com- pliance with code price schedules that do not permit either him or the whole- saler through whom he sells, to aid the retailer in meeting a specific com- petitive situation?” A. Well, that question should be answered by a manufacturer. Code prices have been established just re- cently under the New Deal. My un- derstanding is that the Administration is opposed to fixing of prices in Codes. Some manufacturers have, in this new set-up, advanced their prices a little too much, and have reduced them. If the manufacturer expects a wholesaler and retailer to sell his goods, he must keep them in a competitive position. Q. Is it fair competition for a man- ufacturer whose major distribution is through retail hardware outlets, to give another type of retail outlet a price advantage of as much as 50 per cent.? A. It is not only unfair for a man- ufacturer who secures a large part of his business through retailers and wholesalers to give one type of distri- bution substantial preference in price, but it is also positively stupid. The only way I know of curing that is by permitting such a manufacturer to. sell all his goods to chains or other out- lets at that price, at no profit. He will soon either be out of business or cor- rect his ways. : Q. Is it fair competition for a man- ufacturer of goods long advertised and sold by the retail hardware trade to make special packages of the same branded goods for syndicates to sell at lower prices, or to make special brand- ed goods of equal quality for such outlets to sell at lower prices? If your answer is in the negative, how can distributors, through teamwork, dis- courage such practices? A. Manufacturers who attempt to carry water on both shoulders should be told to either fish or cut bait. I think frank conference and consultation among those distributors who are af- fected will probably bring about a change. Q. When manufacturers will not place the wholesale-retail groups in a position to compete, in what way can efforts be co-ordinatel to enforce prop- er recognition and fair treatment? A. The only method I know is frank and open discussion. Then, if such manufacturer prefers to do busi- ness through other channels, he has that right. We have no right or dis- position to boycott, but we have an absolute right to protect our own in- terests. s Q. Should the wholesaler encourage retailers to buy manufacturers’ lines that are featured by his chain store and mail order competition? A. I would not encourage the re- tailer to buy from manufacturers lines that are featured by chain stores. It may be necessary at times to have same lines on a few items, but I would prefer to have individual lines if I were a retailer. Q. In what specific way will the differential clause in the wholesalers’ code operate practically to eliminate the unfair price problem? A. The differential clause in the wholesalers’ code is intended to estab- lish a fair price structure based on the function performed—fair to the manu- facturer, wholesaler, and retailer, as well as the consumer—to give the wholesaler information on the sales policies of the various manufacturers. Q. We understand that in connec- tion with the wholesale code, the Na- tional Wholesale Hardware Associa- tion is making a survey of manufac- turers’ sales policies and that the infor- mation developed by this survey is be- ing distributed to the hardware whole- sale trade. Will this information also be made available to the retail hard- ware trade? A. We understand the information has been solicited from the manufac- turers on the basis of its being used by the wholesaler. Without their consent, we would hardly have a right to make that information available to others, as the manufacturers were not informed of such possible use. The retailers have their answer in an indirect way. If the 2 sales policy of a manufacturer is not satisfactory, there is a chance of ten to one that the wholesaler will not deal with him. Therefore, the goods will not be available to the retailers through the wholesalers. Q. Asa matter of fair competition, how should a manufacturer dispose of his imperfect items, discontinued num- bers, and overstocks? A. Comparatively few dealers can or would use imperfect items, discon- tinued numbers, or overstocks.. Where it is possible for a retailer, it would give him a sales advantage if the man- ufacturer who sells his perfect goods to the wholesalers and retailers should first offer the wholesalers a chance to buy what they could in that line. Most of them, however, are disposed of through the New York market. Spe- cial houses handle such goods in New York, and not many of the items get into the wholesalers’ or retailers’ stock. I believe, however, that a move such as was made on the part of one clock manufacturer to sell one of the chains a very large shipment of clocks, demoralizing the business, was wrong. It should be handled through the wholesalers and retailers. Q. In the foregoing questions, Mr. Gaehr, we have tried to consider the general background of the subject and some of the points affecting manu- facturers. Our members have submit- ted some questions dealing, concretely, with wholesalers policies. One point is that concerning wholesale transac- tions as defined by the wholesale Hard- ware Supplemental Code. Under that definition the sale of a pint of paint to a painter, a keg of nails to a contrac- tor, a kettle to a hotel, is a wholesale transaction. Are such transactions fair to retailers? A. Ido not consider the sale of one pint of paint to a painter, a keg of nails to a contractor, a kettle to a hotel, as a wholesale transaction. The hotels buy most of their goods through spe- cial supply houses. Many of the paint- ers buy their supplies directly from paint houses. Some difference must be made if these goods are purchased in reasonable quantities, in favor of the painter, the contractor, and the hotel. Moreover, I do not believe that your understanding that the Wholesale Code defines such transactions as “whole- sales” is correct. Q. Do you think that CCC, CWA welfare purchases and similar Govern- ment business should be handled en- tirely by the wholesaler direct without regard to the retail outlets in the dis- tricts where his merchandise is con- sumed? a A. Special for my house, I would say that we have handled a very sub- stantial part of these items for the CWA and CCC through the retailers. As a matter of fact, we sent some good orders to dealers in this state. Some of these items would not be in the re- tailers stores and could not be han- dled advantageously by them. More- over, within a week, specifications came to our house from one of the Ohio cus- tomers for prices on goods to be used in public construction. The specifica- tions had this clause “that the goods must be purchased within 30 miles MICHIGAN TRADESMAN from the place where the construction is going on.” I think the Government itself recognizes that as far as possi- ble and advantageous, goods should be purchased in the neighborhood where the work is going on. Q. Not so many years ago hard- ware was a specialized business with retail distribution confined almost en- tirely to the retail hardware stores. To-day one of the most serious sides of the competitive problem is the ever widening distribution of hardware mer- chandise through so many varied! chan- nels of retail distribution. No other retail line has been so diffused, and the hardware dealers would like to know whether it is fair or economically sound for their sources of supply to continue to open competing accounts with general stores, lumber yards, gar- ages, pool halls, and other type of store looking for hardware merchan- dise as promotion items for their reg- ular lines. A. Where the dealer in a town does not look after the builders’ hardware business, when there is some, and the lumber yards do a good job, the re- tailer can hardly complain if the lum- ber yard is supplied with the build- ers’ hardware by the wholesaler. We do not solicit it in general. Many of the general stores have complete hard- ware departments. We are not selling competitive items to the garages, and certainly not to the pool rooms. Q. With retail competition what it is, do you consider it sound policy for either manufacturers or wholesalers to seek to take from retailers direct buy- ing and other long enjoyed privileges without which they can hardly hope to survive the stress of competition? A. We do not consider it fair. So far as we are concerned, we would not take from the retailer the privilege of buying direct, or other privileges that he fairly enjoys. But we believe that if a wholesaler can advantageously sell a retailer on the same basis on which he could buy from the factory, the retailer should favor the wholesale house. espe- cially since factories usually require larger orders and are often much more insistent on collections than the whole- salers are. Q. If a merchant buys mostly in original packages or amounts that sup- pliers can handle most economically, pays bills promptly, and otherwise helps to keep down cost. should he be required to pay the same price as those who do not buy as efficiently? A. The buyer in reasonable or larg- er quantities should have a preference over the man who buys inefficiently itt small quantities. Our house has a dif- ferential on broken package lots. so we have in mind a fair difference. But on the question of losses of accounts, there seems to be an erroneous im- pression that the losses on accounts are borne by prompt payers in a very substantial degree. In ordinary years. our losses have not been over % to % of one per cent. and in bad years only YZ of one per cent or a little higher. The loss supposed to be covered by the prompt payers is not as large as it generally seems to be. T believe the wholesalers, too, can discourage the establishment of new hardware stores where business does not warrant a new retail store. I think most of us are attempting to do that. Q. In the interest of lower distribu- tion costs, how might wholesalers be induced to forego unprofitable areas and accounts, and retailers to concen- trate their buying with fewer whole- salers? A. The wholesalers watch the sales and profits in territories very closely. They must. So, they automatically eliminate areas that are not profitable. It is difficult to say in advance when an account will be profitable. We en- deavor to eliminate unprofitable ac- counts. Also, I think the retailers gain a good deal by concentrating their buying. I have seen the list of credi- tors in the case of failures on the part of a number of retailers, and usually the list is very long. I have known of cases where there were 110 and 150 creditors named. That is out of all reason. The hardware manufacturers of standard lines do not sell their goods to purchasing agencies, so I would hardly consider a combination purchasing plan feasible. Q. Some of the largest department stores in the country have combined purchases to secure lower prices; a number of the large grocery chains have effected a similar plan. Has any such movement developed in the whole- sale hardware field? If so, what prog- ress has been made? If not, is it feas- ible to consider the plan? A. There is no general movement on foot so far as I know of combining purchases to secure lower prices. The manufacturers of hardware prefer to deal with the individual wholesaler. Q. Can you suggest a practical pro- gram through which the wholesalers and retailers can co-operate effectively to retain the hardware business in wholesaler retailer hands? A. The present days offer a chal- lenge to every wholesaler and retailer in all lines, not in the hardware line alone. Competition is keener, and I think we have to show real ingenuity. Careful attention must be given to every detail. You cannot overlook a single factor. Then, I would stress once more the need of co-operation be- tween the wholesaler and retailer. We must work together. We are, through our salesmen, passing on information as to methods of fair competition to our dealers, which should be and is of great value to them. The retailer must know his own competition} very thor- oughly. His stores are being shopped by his competitors. He must inform himself about his competitors and their methods. It is a fair challenge, and he can meet it in a fair way. We encour- age the retailers to call on us, but ‘it is not feasible for every dealer, espe- cially over a large territory, to visit the wholesale house. We are keeping the mtater before our dealers, but in the final analysis it depends upon each individual in the wholesale house and in the retail store. Someone has well said “Management begins with man.” So Our characters are our own, and no one outside of ourselves can help us build them. But suggestions are in order. February 27, 1935 Seventy Years in the Hardware Busi- ness Flint, Feb. 22—Three score and ten may be the Biblical span of life, but for George Washington Hubbard it is just a business career. The veteran hardware dealer and bank president celebrated his ninety-first birthday Fri- day by serving customers in his store as he has for the last seventy years. “Tf I could look forward to another seventy years in business in Flint I would open another hardware store and store a larger stock,” he said. “I am just too busy to observe birthdays.” It was in 1865 that Mr. Hubbard, who came from Canandaigua, N.Y., opened his store in Flint. The town center in those days was at the Flint River and Saginaw street, and hard- ware customers bought pike poles and lumber camp supplies. Thirteen years ago, Mr. Hubbard be- came president of The Citizens Com- mercial and Savings Bank. When the bank collapse struck Michigan, his bank was the only one of four banking institutions here which reopened on a 100 per cent. basis without loss to its depositors. “Keep hustling,” is the advice that Mr. Hubbard offers from his vantage point of 91 years. It is the code he established for himself long ago. Still able to climb the stock ladders and find the multiple items that are listed as hardware, Mr. Hubbard is a firm believer in the future of Flint—the town that has never gone backward according to its business patriarch. Each year the newspapers make a fuss about his birthday and each year Mr. Hubbard spends his birthday working in his store. —_»+-2~+—___ Swim Suit Deliveries Late Bathing suit mills were surprised this week by the receipt of re-orders from jobbers on the 1935 ranges, a de- velopment indicating that retailers are covering their requirements early. On new business most mranufacturers can- not deliver goods earlier than April 15 to May 1, it was said. The delay is due to the heavy initial buying and the slower production rate, necessitated by the fancy character of the 1935 lines. In addition to the Onyx Knitting Mills, two other manufacturers advanced prices this week. ——~++>___ Concern Over Congress Mounts Many business observers re- turning from Washington express the view that the legislative out- look may become as serious a source of concern as was uncer- tainty over the gold clause deci- sions recently. The apparent inability of the President to control further the large Democratic majority in the Senate may become particularly disconcerting. Since the heralded turn to the right,’’ the President has been pictured as the bulwark who would head off more radical legislative proposals. Defeat of the administration on the amendment requiring the payment of prevailing rates of Wages on pubic works projects has emphasized the political strength of organized labor in Congress. Hence, the new NRA legislation, the Wagner bill and the social se- curity bill will be watched with more trepidation from this point onward. —~++<+—___ A man without a smiling face should not open a shop. February 27, 1935 BEAUTIFUL BERMUDA Rest and Recreation at Their Best Hamilton, Bermuda, Feb. 18.—C omp- tailer read the article in last week’s is- sue and decides to take a trip to Ber- muda. In New York he boards the Monarch of Bermuda. He 1s amazed at the fineness of her staterooms, the MICHIGAN TRADESMAN What was this light yellow, this salmon red, this light reddish brown, and this dark and light green which formed a part of those white patches? The houses of Bermuda with their white corrugated roofs ‘basking in the sun- light and nothing else! The thermom- eter said 70 degrees with blue sky over- head. He stepped down to his state- room and called Detroit up-to-dateness of equipment in every detail, the excellence of service and the wonderful food. He watches with keen interest the boat drill in the afternoon just before tea is served. He finds a life boat of a new and most unique type. It has no oars, but is operated by a series of vertical levers so con- structed that a small boy or girl could do the job. He feels very secure indeed and is much more delighted to learn Homes of the Poor os on the telephone to find old man mercury sitting tight at only five de- grees above zero—snow, ice and plenty of it, and as he checks up _ the weather in other Mich- igan cities by use of the same telephone he is again glad that his ship will soon dock at Ham- ilton, the main port ot Bermuda. The big giant of the seas ties up at her dock as quietly as the Indian put his canoe to its land- ing place. For Bermuda is a land of peace and quietness and rest, wil recreation of all sorts for those who desire. Behind ‘Comptailer has left the din of the Amer ican cities—the crush and cram and jam of life. Behind he has left the great death toil caused yearly by reck- less automobile drivers for another form of transportation. There are no automobiles in Bermuda, The distances are small and the raii- road around the island, the horse and carriage and the good faithful bicycle form the only means of transportation, together with the ee at certain points. A carriage takes him to his hotel and his trunk is brought up in a low four wheeled cart. He decides not to eat lunch at his hotel, but to try the very reasonable and tempting menu of the Goody Shoppe. As he strolls about town and goes from store to store to make a few purchases he is impressed with the uniform courteousy and nicety in every Homes of the Well To Do from Captain Francis that this great master of the seas did a mighty fine piece of rescue work in the Morro Cas- tle disaster. Such seamanship and such a well maintained morale and discipline would delight the requirements of the most fastidious traveler. On the morning of the second day the great ship approaches the Isles ot Bermuda. Comptailer first sees a lot of white spots. Could they be patches oi snow? What was the color that showed up among those patches of white? place. If one store keeper has not got the article desired he is glad to send him to one whom he thinks will have it, The marked cleanness and neatness of all stores impresses him greatly. The quality of the goods is of the best and the prices of woolens, linens, crockery and wet goods are very reasonable in- deed. About 4 in the afternoon he walks back to his hotel. The social hour of the day has arrived. Tea is served with wafers and most thoroughly en- joyed by everyone. And as he meets different people he is surprised to find more from his own state of Michigan. He wonders naturally why many others do not come here to enjoy this invigorating air and stimulating clim- ate. Standing on the front steps of his hotel he 1s amused to find fellow visitors ride up in evening attire on bicycles for dinner. Ladies bejeweled, with expensive gowns, and men in the finest of evening clothes revel in this good form of transportation. And such a dinner! Fit for the king is hardly the right name. Such fish, lobster and fresh green vegetables as would delight the best of epicures. And such good iusic to go with the meal. The ge: atmosphere of it “s at all and great 3 a little chat. Time to live and’ time to enjoy life: time to think of the other fellow and his wants in life. Comp- tailer is greatly impressed with the lack of ostentation and yet the pro- nounced desire on the part of his host to make him feel a most genuine wel- come. He graciously accepts an invi- tation to look around the house and learn how it is built. At one corner of the property he sees a large place out of which came the material for all the walls in all the buildings. And the interesting thing about this is that all of this coral can be cut out to the de- sired block building size with an or- dinary hand saw. Just think of it—get- ting what you need so handy as this. To this limestone coral is added ce- Homes of the Rich home” feeling caused a decided sense of contentment to pervade Comptailers tired body. poe this is a place where life is lived and lived on for the fullness of life. In the morning comes an invitation to spend the week-end as the house guest with one of the fine families of the island. To live for a few days un- der one of those white roofs was, in- deed, a delightful thought. To know ment to hold the blocks together. Of course, very little wood goes into the construction save what is necessary for doors, window cases and floors. Even the roof is made of the same material as the walls, and so put together that the slabs lap upon each other evenly and form straight corrugation around the four sides. The water from the roof is carefully saved in large tanks under the house and porch, The entire Port of Hamilton life in Bermuda as it is really lived is something to be highly desired. And so before the sun sets he finds himself down at the ferry dock. The boat takes him across the harbor. A carriage bears him to the home of his host over nar- row stone roads cut out in places be- tween stone banks. And an interesting home it is, too. A little fire crackles in the fireplace. The afternoon tea is soon served, flavored with rum. It cer- tainly tastes good. Some friends come in to enjoy this social hour and to have house is whitewashed at least twice a year and the blinds are painted as often as necessary. Between the floor and the foundation are vents which keep the floors from rotting. Solid as the rock of ages and made to last forever. In fact there are many like this over two hundred years old. In the morning Comptailer awakes to the perfume of flowers, and the song of birds. So bright is the day and so find a day is it that he just can’t lie in (Continued on page 7) Facet i nn 4 MOVEMENTS OF MERCHANTS. Sparta—The Sparta Foundry Co. has increased its capital stock from $312,500 to $625,000. Cadillac—The Cadillac State Bank has decreased its capital stock from $150,000 to $102,000. Detroit—The Justice Coal Co., Inc., 989 East Congress street, is capitalized at $1,500, all paid in. Galesburg—C. W. Swonk has en- gaged in business under the style of the Central Furniture Co. Detroit—The Standard Furniture Co., 3000 Gratiot avenue, has a capital stock of $1,000, all paid in. Owosso—The Citizens Savings Bank of Owosso has decreased its capital stock from $75,000 to $56,100. Detroit—N. J. Schorn & Co., foot of Leib street, has increased its capital stock from $50,000 to $500,000. Scottville—The State Savings Bank of Scottville has decreased its capital- ization from $35,000 to $30,500. Muskegon Heights—The Enterprise Brass Works has changed its name to the Muskegon Brass Foundry Co. Detroit—The George W. Rudell Co., 1778 West Fort street, has changed its name to the Fort Street Storage Co. Hastings—The Ashley dairy, has purchased a Carrier-Brunswick re- frigeration. Sold and installed by Boot & Co. Detroit—The Detroit Macoid Cor- poration, 1910 Buhl Bldg., has increas- ed its capital stock from $8,000 to $50,000. Zeeland—The State Commercial & Savings Bank of Zeeland has decreased its capital stock from $50,000 to $35,850. Detroit—The Eastern Paper Box Co., 6615 East Jefferson avenue, has changed its name to the Eastern Box Co. Detroit—The Colonic Therapy In- stitute, 908 Stroh Bldg., has changed its name to the Natural Health Insti- tute, Inc. Lansing—Hardy’s Men’s Wear, Inc., 100 North Washington avenue, has a capital stock of $10,000, of which $1,500 has been paid in. Muskegon—The Keene Lumber Co., 346 Laketon street, lumber, fuel and builders’ supplies, has a capital stock of $20,000, all paid in. Detroit—The Rex Brewing . Co., Inc., 2522 Third street, has a capital stock of 1,000 shares at $1 a share, $1,000 being paid in. Detroit—The Builtwell Upholstering Co., 10347 Woodward avenue, has changed its name to the Builtwell Upholstered Furniture Co. Detroit—The Brooker Engineering Co., 600 Fidelity Trust Bldg., has a capital stock of 5,000 shares at $1 a share, $5,000 being paid in. Detroit — McNaughton, Livingston, Reineke & Griffin, Inc., 1964 Penob- scot Bldg., has changed its name to McNaughton, Breen & Nute, Inc. Lansing —Grayce Shoppe’s, Inc., Strand Arcade, dealer in ready-to-wear dresses and coats for women, has a caiptal stock of $5,000, all paid in. MICHIGAN TRADESMAN Ann Arbor—Weber &- Steeb Co. has been incorporated to deal in and kill, preserve and handle meat, with a capital stock of $5,000, all ‘paid in. Grayling—Schweitzer & Wilson, Inc., wholesale and retail dealer in meat, butter and eggs, has a capital stock of $5,000, $1,875 being paid in. Detroit—The A. L. Robinson Co., Inc., 2162 Nat’l Bank Bldg., dealer in iron, scrap iron, steel and other metals has a capital stock of $2,500, all paid in. Detroit—The Ernest Kern Co., Woodward avenue at Gratiot, conduct- ing a department store, has increased its capital stock from $750,000 to $1,000,000. White Cloud—The Lindquist Res- taurant has purchased new beer coo!- ing equipment and Carrier-Brunswick refrigeration. Sold and installed by Boot & Co. Grand Rapids—Solomon Grocery, 803 Cherry street, has purchased a new type electric display case for meat and Carrier-Brunswick refrigeration from Boot & Co. Grand Rapids—John Mulvihill, recre- ation parlor, 1149 Chicago Drive, has purchased a Carrier-Brunswick refrig- erating equipment sold and _ instailed by Boot & Co. Niles—Paramount Sales, Inc., man- ufacturer and dealer in novelties, ad- vertising devices, etc., has an author- ized capital stock of $50,000, $20,000 being paid in. Lansing—Louis P. Lamb has opened a retail candy store on Abbott Road in East Lansing, in connection with his manufacturing and _ wholesale candy business. Niles—The Bear-Cat Stores, Inc., 26 East Main street, dealer in paints, var- nish, sports goods, tires and radios, is capitalized at 300 shares at $5 each, $1,500 being paid in. Mt. Pleasant-— Dougherty-Markey, Inc., organized to drill oil, gas, etc., wells and deal in drilling tools, is cap- italized at 25,000 shares at $1 a share, $5,000 being paid in. Adrian—Fire destroyed the Wayside Inn, three-story frame hotel on the south shore of Devil’s lake, entailing a loss of over $6,000. It was unoccu- pied during the winter. Detroit—The Seng Fruit Co., Inc., Union Produce Terminal, dealer on commission in dairy products, eggs, vegetables, meats, etc., has a capital stock of $1,000, all paid in. Petoskey— The Petoskey House Furnishing Co., has changed its cap- ital stock from $25,000 preferred and $40,000 common to $25,000 preferred and 400 shares no par value. Detroit—The Neocoat Paint Co., 1928 Buhl bldg., organized to manu- facture and sell paints, varnishes and chemical processes, has a capital stock of $50,000, $25,000 being paid in. Grand Rapids—The Schnitzelbank German Kitchen, 209 Wealthy street, has purchased a Carrier Brunswick refrigerating equipment for beer stor- age. Sold and installed by Boot & Co. Muskegon—The Vicki Frocks Co., of Lima, Ohio, has leased a store on Western avenue at Jefferson and will remodel it preparatory to opening a women’s apparel shop about March 1. Flint— Dundee Clothes, Inc., 545 South Saginaw street, succeeds Dun- dee Tailors, in men’s, boys’ clothing and furnishings with a caiptal stock of $10,000, of which $7,500 has been paid in. St. Louis—The Michigan Chemical Corporation has been organized to produce chemicals from brine, etc., has a capital stock of $150,000 common and $350,000 preferred, $1,000 being paid in. Marshall—Onion Growers & Ship- pers of Michigan, Inc., organized to buy, sell and prepare for shipment farm produce and deal in farm implements, has a capital stock of $20,000, $2,000 being paid in. Saginaw—Fire destroyed the Frut- chey bean elevator causing an esti- mated loss of $50,000. Twenty thou- . sand dollars worth of beans were de- stroyed along with alfalfa seed valued at $5,000. Damage to the building was given at $25,000. Grand Rapids—At the annual meet- ing of the Michigan Hardware Co., Jack C. Spindler, youngest son of H. W. Spindler, was elected a director to fill the vacancy caused by the death of George M. Ames. Detroit—The Canandaigua Distrib- uting Corporation, 1627 West Fort street, has been organized to deal in all kinds of beverages. It has a capital stock of 500 shares at $100 a share, $1,000 being paid in. Kalamazoo—C, E. Rowson, formerly of Grand Rapids and R. T. Shuttle- worth, of Marion, Ohio, have opened a modern grocery store at 238 West Michigan avenue under the style of Rowson & Shuttleworth. Plainwell—Charles Welborn, dealer in general merchandise, groceries, etc., has opened a branch store in Paw Paw under the style of the Handy Way Grocery Store, E. P. Amet, of Plain- well will be the manager. Muskegon Heights—The Enterprise Brass Works Corporation succeeds the Enterprise Brass Works in the foun- dry and machine business with a cap- ital stock. of 1,000 shares at $20 a share, $10,000 being paid in. Kalamazoo—Stanley Wood, who conducts a home appliance store on South Rose street has changed the name of the business to Stanwood’s, in order to obviate confusion with other business men with the same sur- name. Pontiac—Harold R. Clark, manu- facturer and dealer in dairy products, has merged the business into a stock company under the style of the Clark Dairy Co., 85 Orchard avenue, with a capital stock of $10,000, $5,633.87 being paid in. Marquette—Lou Persitz, who has conducted a shoe store on Washington street in the Harlow block for the past 15 years, will open a women’s apparel shop March 16 in the store adjoining his shoe store, the two being connected by an archway. Detroit—The Dia-Bet. Laboratories Corporation, 13208 Woodrow Wilson street, has increased its capital stock from 5,000 shares no par value pre- ferred and 20,000 shares no par value February 27, 1935 common to 5,000 shares no par value preferred and 35,000 shares no par value common. Kalamazoo—Wilder S. Deamud, proprietor of the Tavern Inn at 112 East South street, has moved to larger quarters with more modern improve- ments. It is now located at 232 West Michigan avenue. Its success is due largely to its efforts to provide a home- like atmosphere. Detroit—S. Citow has succeeded A. W. Dodson as Detroit district super- visor of Cannon & Newark shoe stores. Dodson is in Toledo managing a store and undergoing medical treatment temporarily. John Federlein, who was manager of the West Vernor store for Cannon, has been transferred to the East Jefferson avenue store. Muskegon—Leo J. Ebel and Leo G. Conklin, employes of the appliance division of the Consumers Power Co. for about five years, have severed their connection and taken over the home appliance division of the Hall Electric Co. at 1845 Peck street. The Hall Electric Co. will confine its activities to the jobbing and contracting bus- iness. Battle Creek—Dey W. Wilcox, pro- prietor of the Wilcox Drug Store on Southwest Capital avenue, will open a new drug store on Washington and Champion streets about March 1. Mr. Wilcox will make it the largest and most complete store of its kind in the outlying districts. It will be under the management of Fred Crozier. Mr. Wilcox will divide his time between the two stores. Detroit—David Werner, who been in the dry goods business in River Rouge, South end Detroit suburb, has opened a new shoe store at 10512 West Jefferson avenue. The location is next door to his dry goods store, with which it is connected ‘by an attractive arch, allowing both stores to build up trade mutually. William Naftaly, for 10 years in the shoe business in downtown Detroit, has been appointed manager of the shoe store. Werner, who has been ill, is now in Florida for a month. Marquette—Federal Judge Fred M. Raymond issued an order in the mat- ter of W. Louis Katz, alleged bank- rupt, releasing Mr. Weber, receiver, to turn over the business to Mr. Katz. The judge also ruled that Mr. Katz had sufficient resources to warrant a composition agreement being accepted and R. T. Looney, of Houghton, ref- eree in bankruptcy, was ordered to hold a meeting of creditors for con- sideration of composition. Mr. Katz offers to pay 25 per cent. on all unse- cured debts, not entitled to priority. He lists his debts as $19,237.16, of which $1,435 is taxes due the city of Marquette, which he states will be paid in full, Mr. Katz lists 36 cred- itors and personal property totaling $2,535. This includes stock in the store at 304-306 Front street estimated at a liquidation value of $2,385, and fixtures valued at $150. ——_+-+_ Fells Naphtha Soap—Statement in Jast week’s paper that price had advanced was an error. The old price still holds. has February 27, 19385 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples Sugar—Jobbers now hold cane gran- ulated at 4.85 and beet sugar at 4.60. Canned Fruits--Future prices on many items have been received, and a few more tentative offerings on new pack oling peaches have become known. These offerings take on vari- ous forms, some at a set price with a concession; others with a good-sized discount on formal opening. Spot cling peaches have been slightly lower here with some pressure to move choice No, 2%s in evidence. On the other ‘hand, Bartlett pears have shown increased firmness. Florida grapefruit juice has come down, among some of the principal sellers, but the decline is far from unanimous. One advertised brand has come down from 90c on juice to 75c; at least two of the largest independents have either come down to a base price of 65c, Tampa, or offer a 5 per cent. special discount on a 70c base price for carload business for nearby shipment. Other packers have not met the decline. One well known advertised brand is said to be firm in Florida at 90c for juice and $1.05 for fruit, but is reported doing something on the spot. Canned Vegetables—The canned vegetable market was somewhat more active this week, with more interest ‘being shown in spots at a price, while futures still were being put off gen- erally. Some fairly good business has been done in certain lines, but the Opinion seems to prevail that there has been no general coverage of new pack lines yet. First hands feel that buyers will come into the market for new pack goods within a few weeks, when they are satisfied that a trading level has been reached. For the present, there appears to be more interest in spots and a fairly active market has developed. With present prices rela- tively high, especially as compared to new goods, distributors may be ex- pected to cover sparingly and to try to move their ‘holdings as much as pos- sible during the next few months, In addition to that, packers with any fair amount of unsold stocks left will want to clean out their holdings as much as possible. At some. point, the differ- entials between spots and futures must narrow and vanish and this point will, of course, be determined by the avail- ability of goods in relation to the time when new packs will be ready. Canned Fish—Distributors in the metropolitan market will join others elsewhere throughout the country in pushing canned salmon in conjunction with National Salmon Week which starts Friday of this week. With the Lenten season about to open, and prices on all grades of salmon low in comparison with other foods, there should tbe an encouraging consumer response to the campaign. Dried Fruits—The dried fruit mar- ket should be more active this week after last week’s letdown on account of the holiday. Stocks in the hands of the trade have ‘been light and with the Lenten season coming on, some in- crease in demand is rather expected. Prices here appear to be well stabilized at present levels. Aside from some minor fluctuations here as between grades, there has been no particular change in quotations. The supply of fruits on the spot is not large and some shipments for replacement have be- come necessary. Demand is reported to be rather general in character, testi- fying to the rather low ebb which stocks have reached. Old crop prunes from California of the larger sizes have been bought more freely because of the price differential between them and new crop prunes. The Coast re- ports an encouraging volume of busi- ness ‘being done, with both domestic and export shipments showing decided gains in the past few weeks. Since the gold clause decision, it is held likely that more buying for export will be in evidence, as importers abroad will have a certain stability to work on. Evaporated apples are reported as somewhat stronger and figs, apricots and other minor items are scarce. ‘Nuts—The shelled nut market is routine this week. Manufacturers and others continue to buy in a replace- ment way, ‘but show no disposition to order ahead. Stocks here are in fair volume, but there has been no essen- tial change in prices abroad. Brazils are showing well sustained strength, and domestic almonds likewise are firm and scarce. Rice—Reports from the South indi- cate that the wave of buying from growers has probably not yet reached its crest. Mills are said to be buying up everything in sight and Wednesday was probably the heaviest day of the season, particularly in Louisiana. It was said that probably not more than 400,000 bags of rough rice remain in growers’ hands in that State. Reports from Arkansas indicate pretty much the same thing. There has been a heavy demand for Fortunas. Prices are higher. The rice market here and else- where has been very active, with the trade buying steadily, but there is still a long way to go if distributors in general are to stock far ahead. Some of the largest users in the country have yet to come in for their future requirements. Vinegar—The price tone of cider vinegar holds very firm. Demand is still light, but an improvement is an- ticipated in the near future. —~>+-____ Review of the Produce Market Apples—Jonathans, $1.50; No. 1 Spys, $1.50 and $2; Baldwins, $1.50. Artichokes—$1 per doz. Bananas—Sc per Ib. Brussels’ Sprouts—20c per qt. Butter—Creamery, 33%c for cartons, and 33c for extra in tubs. Cabbage—75e per bu. for white, $1 for red; new, 80 Ib. crate, $3.50. Calavos—$2.25 per case from Calif. Carrots—Calif., 55c per doz. bunches or $3.25 per crate of 6 doz. Cauliflower—$1.75 per crate for Calif. Celery—Florida, $3.40 per crate; 12 stalks to bunch, 50c. Celery Cabbage—60c per dozen. Cranberries—$4.50 per 25 Ib. box. Cucumbers—Missouri extra fancy, $1.50 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping stations: ©, Be PR! from farmer. :. $2.70 Light Red Kidney from farmer__ 4.75 Dark Red Kidney from farmer__ 5.75 Wight Cranberry 9 5.10 Darl; Cranberry _.. 4.10 Eggs—Jobbers pay 14c per Ib. for all clean receipts. They sell as follows: Large white, extra fancy__________ 28c Standard fancy select, cartons______ 25c Cusrent ‘receipts.-.- 0 24c Medtuun Sieh eee 24c Checks jai. 22c Garlic—15c per Ib. Grape Fruit — Florida, sizes; Texas, $3.25. Green Beans—$2.90 per hamper for Florida. Green Onions—Chalots, 50c per doz. Green Peas—$2.65 per hamper for California and Texas. Green Peppers —60c per dozen for Florida. Honey Dew Melons-—$2.50 per case. Kumquats—18c per at. Limes—21c per dozen. Lemons—The price is as follows: $3 for all S00 Sunkist: 2050 $4.50 300) Sunkist) 5.00 300) Red Balle.) i020 4.50 300° Red Ball 4.00 Lettuce — In good demand on the following basis: California, 4s and 5s, crate__-__- $2.90 Leaf; hot house:-- .. 8. 8c Mushrooms—30c per box. Onions—Home grown, $2 for yel- low or white. Oranges—Fancy Sunkist California Navels are now sold as follows: P26) $3.50 SQ) ee ee 3.50 16 3.75 200) 4.50 1G) ee 4.50 202) cee 4.50 288 eo 4.50 2g ee eee 4.50 Red Ball, 50c per box less. Florida oranges in half box sacks are sold as follows: 200) eee $1.75 216) see 1.75 250 1.75 288 se 1.75 Parsley—30c per doz. for hot house. Potatoes—Home grown, 35c per bu.; Idaho, $2.50 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Heavy (Springs). 18c Heavy Howls 0:00. oe 16c Eight Bowls (2 2. 13c Murkeye 220 ee 17c Geese 222i 1c Radishes—Hot house, 40c per dozen bunches. Rhubarb—40c for 5 Ib. box. Spinach—$1.50 per bu. for Texas. Squash—2c per Ib. for Red or Green Hubbard. Strawberries—I5c per pint for Flor- ida. Sweet Potatoes — $1.75 per hamper for Jerseys. Tomatoes—Hot house, $1.50 for 8 Ib. basket; Florida repacked, $1.60 per 10 Ib. boxes. Veal Calves — Wilson & Company pay as follows: ancy 2222 oes oe pe 12c Good 09c Wax Beans — Florida, $3 per ham- per. -———_e--2-. _____ Manufacturing Matters Detroit — Wegener’s, Inc., succeeds A. Wegener Sons, Inc., 10213 Harper avenue, in the manufacturing and mar- keting of ginger ale, with a capital stock of $5,500, all paid in. Detroit—The D. & L. Feed Co., 3538 Russell street, manufacturer of feeds and derivatives, dealer in hay, grain, etc., has a capital stock of $25,000, of which $7,500 has been paid in. Detroit—The Myco Manufacturing Co., 1120 Buhl Bldg., organized to manufacture and deal in machinery, household appliances, thas a_ capital stock of $50,000, $5,000 being paid in. Detroit—The Kemmex Products Co., 2151 Penobscot Bldg., manufacturer and dealer in plastics, paints and lac- quers, sound proofing, etc., has a cap- ital stock of 8,000 shares at $1 each, $1,000 ‘being paid in. Detroit—The Buell Die & Machine Co., 3535 Scotten avenue, has merged its manufacturing of tools, dies, gauges and specialties into a stock company under the same style with a capital stock of $90,000, all paid in. Marquette—The U. P. Musical In- strument Co., recently organized, has opened showrooms in the Guelff build- ing on Front street. It will carry a complete stock of orchestra and band instruments as well as a large stock of musicians’ supplies. The company will be sales agent for seven manufac- turers of brass instruments and five manufacturers of stringed instruments as well as two makers of accordians. Robert Johnson is the manager. —_+-+-—___ Zeeland—Angus De Kruif, who was owner and has operated De Kruif drug store ten years, has assumed duties as state inspector. The appointment came from Gov. F. D. Fitzgerald the past week. The De Kruif drug store includ- ing the stock and fixtures and the good. will of the business has been sold to Haan Bros. Drug Co. The De Kruif drug store was the oldest established drug business in Zeeland. It was estab- lished by the late Anthony De Kruif in 1878. The business was located where now the Bareman general store is lo- cated, where it remained for about twenty-seven years when the stock was moved into the present building which was then newly built. On the death of Anthony De Kruif about ten years ago, Angus De Kruif took over the business. John Haan began the drug business in Zeeland in 1905 on the site now occupied by the A. & P. store. In 1908 the present building was ‘bought where the business has been carried on since. Mr. Haan has lived in Zeeland and vicinity practically all his life. —_++s__ Keep out of the suction caused Dy those who drift backwards. — >> Hear one man before you answer, several before you decide. —_—_2- > Most of our comforts grow up be- tween our crosses. MUTUAL INSURANCE (Fire and Life) Mutual Aid in Fire Fighting The curiosity of the public as to the location of fires, particularly in com- munities where the public is apprised of all fires by the ringing of a bell or sounding of whistle or siren, very se- riously handicaps the summoning of men and apparatus. Especially is this the case when fires occur during peri- ods of business suspension, such as on Sundays or holidays, because at such times fewer telephone operators are on duty. These telephone enquiries must be handled as any one of them may be a report of another fire or some other emergency. This makes it extremely difficult for the exchange operators to summon the “off-duty” members of the fire department or to place calls for help from outside towns, Many plans for mutual aid have been worked out among towns in different sections of the country. It is impossi- ble for a fire chief confronted with a possible conflagration to arrange for assistance on the spur of the moment, so the more definite the plan that can be worked out in advance the better the results that may be expected. Communities in Southern Illinois have a very definite mutual aid plan now in operation. All communities having appartus know in advance ex- actly the part they are to play in event of a call for assistance in any other given town. The same is true in many sections of New England, where assistance of inestimable value has been quickly available at serious fires in the past few years. Because of the telephone congestion attendant upon such emergencies, one important feature that has been sug- gested for adoption in connection with these plans is that for each town there shall be selected two neighboring towns having good trunk line telephone service—these to be known as “key” cities. In event of an emergency re- quiring outside help a call is put put through one of these “key” cities or towns notifying them as to the addi- tional apparatus desired. Then the ad- ditional help is secured by the opera- tor at the “key” city where telephone service is normal. The reason for se- lection of two “key” cities is that in casé’an emergency also existed in the first “key” city, the calls can be sent out: from the second. Naturally, in the case of people hav- ing “property interests, there is reason for.a desire for.information in event of fire, but it should be more generally recognized that in attempting to ob- tain ‘such information by use of the telephone or by following fire appara- tus they increase the confusion and traffic congestion to such .an extent that extinguishment of the fire is often very seriously handicapped. —_+I2sse Universal history, the history of what man has accomplished in this world, is at bottom the ‘history of the great men who have worked here. They MICHIGAN TRADESMAN were the leaders of men, these great ones; the modelers, patterns, and in a wide sense creators, of whatsoever the general mass of men continued to do or attain; all things that we see stand- ing accomplished in the world are prop- erly the outer material result, the prac- tical realization and embodiment, of thoughts that dwelt in the great men sent into the world; the soul of the whole world’s history, it may justly be considered, were the history of these — Carlyle. Lines of Interest to Grand Rapids Council The honorable gentlemen of the United States Supreme Court certainly did stir up a hornets nest when they handed down the gold clause decisioi. Personally, they never touched a hair of our grey head but it must have dried the slaver of some of the drive! ng grab-pennies. It even smoked Mr. Hoover out from his retirement to issue some harsh words which have stirred up some of Mr. Roosevelt’s playmates. It begins to appear to us that we should do something about our vandits in politics and start a drive on the money changers in the temple. Thee is no apparent intent on the pari of some of our cyclonic, tempermental statesmen to give business a break. The very favorable report of the Su- preme court caused a stirring of lethar- gic business which has been awaiting that decision. Now some of our dy- namic statesmen are trying to upset the applecart again. We have olten wondered what would happen if some of those noise makers ever got tiecir fingers on the strings of the National government. We suspect the strings would be as tangled as Grandma's ball of yarn that the kitten messed up. If you think politics easy, try stand- ing On a fence while keeping one ear to the ground. : Speaking about dog fights in politics, we don’t have to go out of our own bailiwick to see one. The aspirations of some of our good citizens were ‘badly deflated by certain political blocs at the Kent County Republican con- vention. It isn’t any secret as to who cracks the whip in Kent County Re- publican politics. When personal dif- ferences crop up in the political game very often valuable heads fall into the basket and no choice is left the voter excepting to desert his party. Flattery is soft soap and soft soap is 90 per cent. lye. A bill has been introduced in the legislature to repeal the one-buck law and legalize the killing of does ana fawns. The backers of this bill are either fit subjects for the state institu- tions at Newberry, Traverse City or Kalamazoo or else they are morons - among sportsmen. To make the mad- cap act complete, they should introduce a bill to open every county in the state to the killers so that the deer herds of Michigan may be slaughtered and driven beyond the boundries of the state. As we become aware of the im- port of some of the bills the addle- headed politicians introduce, we woin- der why there isn’t a law enacted to declare open season on every politician who shows himself outside the sanct- uary of the state capital. We believe there are enough blooded sportsmen who will intercede to kill that vicious bill that would throw the doe and her baby on the mercy of heartless killers that roam the woods during the open season. Also, the conservation department should take some measure to stop the promiscuous killing of deer outside the open season. It is common gossip about being able to buy Northern steak from several sources. It is a known fact that some up-staters earn rather a good living in defiance of the game laws. This has ‘been more prevelant in the last two years. Out-of-season ven- venders and buyers should be given no alternative excepting a heavy prison sentence when caught, Perhaps such a measure might alleviate the red ison taste some of our citizens have for unlawful venison. A blotter is something you look for while the ink dries. H. R. Bradfield and Ross Farra, sec- retary of the local Safety Council, were in Muskegon Thursday, Feb. 21, in the interest of safety council work. While there they met with the officers of the chamber of commerce. After a dinner at the Century Club, they attended a February 27, 1935 foremen’s meeting of the Campbell Wyant and Cannon Foundry Co., where Mr. Farra gave a splendid talk on safety. Muskegon is endeavoring to start a safety council and it was ‘through the efforts of the U.C.T.’s in Muskegon that H. R. Bradfield se- cured the services of Mr. Farra in the preliminary work of organizing. Plans are being made by Detroit Council No. 9 to entertain members from every council in the state Satur- day evening, March 30. The crack de- gree team of Battle Creek Council will put on the initiatory work that evening. It is expected that a large crowd of visiting members will be present. Some people have no respect for age —unless it’s bottled. During the month of March every Council in the state will elect a new set of officers to serve for the ensuing year. There is little to do about the officers already in line, but much care and thought should be given in the selection of the first officer in line— the sentinel. A man for that position should be selected not because of his social or financial standing, but for the interest he shows in the fraternity. He should be a 100 per cent. U. C. T. and with the ability to enthuse others in the order. Some day that man will be chosen as the executive officer of the Council and if he is of the indif- ferent, medal seeking kind, the council may expect very little progress in its affairs. Many are in the dumps because of indifference as to the councils selection of their officers and until such FIRE ance—and don’t neglect it! protection is constant protection! 444 PINE ST. Fire, like Death, is feared chiefly because it can descend so suddenly without regard for persons or plans. Your house may escape even A scorched shingle for twenty-five years—and then, without warning, be burned to the ground in a couple hours, Your only protection is fae. Our records show a pitiable number of cases where fires have been reported a few days after a lapse of insur- ance—ioo late to benefit from past years’ payments. The only sure FINNISH MUTUAL FIRE INSURANCE CO. is not “‘Choosey”’ CALUMET Fremont, MUTUAL DON'TINSURE.... for FIRE or WIND UNTIL YOU HAVE CONSULTED US e SOUND PROTECTION AT A SAVING e MICHIGAN BANKERS & MERCHANTS MUTUAL FIRE INSURANCE CO. Wm. N. Senf, Sec’y SERVICE AND Michigan EFFICIENCY February 27, 1935 time that they wake up and select the proper material for their official line- up, so long may they expect to enjoy very little progress. Money may not buy happiness, but with it you can be unhappy in comfort. It may be of interest to other coun- cils to know that the boys in the Upper Peninsula are making wonderful prog- ress in their membership drives. The U. P. Council of Marquette initiated seven new members at their last meet- ing and have twenty-three bona fide applications for the next meeting which will be held the latter part of March. The boys are all interested in seeing the Upper Peninsula snow under the Lower Peninsula councils in member- ship gain. They refuse to believe that money is scarce and go out and sell their prospects on the order so strongly that you couldn’t keep them out with a pike pole. They make the other fel- low want to do bigger and better things and they are doing a right good job of it. It is very noticeable that there is a marked degree of co-operation among the boys up there that is not apparent South of the straits. The boys of Marquette are to be congratulated on their progress. Harry Nash has accepted a very fine position with the Ohio Salt Co. and has been assigned to Milwaukee. This is not a new territory for Harry, as he worked in that territory several years ago. He is to be congratulated on his good fortune. Gil Ohlman had a narrow escape from injury Thursday, Feb. 21, when he collided head on with another car as they were passing between Leslie and Jackson. Little damage was done to Gil’s car, but the other car was nearly made into a junk heap. A slip- pery pavement was a contributory fac- tor to the accident. Martin who has been down South where the birdies sing, ex- pects to arrive home by the first. He has made the Southeast section of the country in the interest of the Valley City Milling Co. We expect to see a very ripe sun-tan when he gets back. Wm. Allard, Junior Counselor of De- troit Council No, 9 is taking a rest in the sunny Southland. He expects to spend several weeks in Florida, where he hopes to regain his strength from an accident suffered some time ago when his car turned over. Mrs. W. D. Dunbar, of 450 Umatilla, suffered an injury to her hip Saturday evening when she slipped on an icy walk Nio bones ‘broken, but she suf- fered a severe bruise. Mrs. Harry Nash has again been taken to Butterworth hospital in a seri- ous condition. All visitors are barred and every precaution is being taken to eliminate any further development of the cause. Vermaire, Mrs. Gilbevt Ohlman is improving after a long siege of illness, caused by complications from the flu. She ex- pects to return to her home during the week, Do not forget the annual meeting of Grand Rapids Council, which will be called Saturday afternoon at 1 o’clock MICHIGAN TRADESMAN sharp, March 2. Regular order of bus- iness and election of officers will take place and every member should be there. During the evening Grand Rap- ids Council will hold its thirty-third annual party and ‘ball in the big ball room of the Moose Temple. A fine musical program will be played for dancing and cards will be provided for those who do not dance. Valuable prizes will be given and a very nice luncheon will be served during the eve- ning. A charge of 40c per person will be made to help defray expenses. Members, their families and friends are cordially invited to attend. The affair is informal and everyone may expect a good time. The program will start at 8:30 Saturday evening, March 2. Be there. The reason women live longer than men is because paint is a great pre- servative. Notgniklip. ——_ +o BEUTIFUL BERMUDA (Continued from page 3) bed. Outside he goes to be greeted by a flash of red, and then from another direction a blash of blue. Is this sort of a salute in color to his patriotism with the white of the house making up the colors of the American flag? It is just the Red Georgia Cardinal and the Blue Bird sallying forth. Color and color and color and what an array of soft colors. Oleander, hybiscus, roses, Jasmine, the passion flower (said to be the wonder of the cross when Christ was crucified) and Bermuda lilies all glisten in the sunlight as it comes down on this rolling plain. Green grass everywhere forms a magnificent car- pet. The clank of hoofs or the tinkl2 of a bicycle bell break the peaceful silence. Occasionally from the distance comes the tinkle of cow bell. No smoke to dirty up the scene and everything so clean. A little breeze makes the air more invigorating. What a day and what a scene! “Did you get your tea” asked his host as he joined him, And such tea as he never drank before in all his life. It is served to him in his room before he gets up and about an hour before breakfast time. The very cup and saucer are also very interesting. The inside of the cup is white: the outside is a yellow brown. And while the in- side is plain the outside is a basket weave and of course the saucer matches the cup. The cup itself is sort of tall, larger at the top than at the bottom and of medium weight. After breakfast Comptailer is taken to the garden. Such rich soil on top of this coral rock, with the rock in some places less than two feet below the surface. “Any old suit is good enough for the garden,” said’ his host, “but spades are trumps.” and the spade has certainly done its work here. Such vegetables did this country squire raise —lettuce; cabbage, red and white tur- nips, green peas, tomatoes, broccoli, po- tatoes, cauliflower, strawberries and so on and so forth. Many of these are not grown once, but three to four times during the year. But as the easiest thing to raise in a garden is a thirst, to the house they go to join the rest of the party in a few choice cocktails. Some of the party choose to play golf, some choose to swim in good old salt, some choose to play tennis, but Comptailer decides to join his con- genial host and do a little cycling. Off they go over hill, dale and through a valley. _Such sport with these three speed bicycles and their coaster brakes! To breathe such fresh, pure, clean: air as one zips along is a decided delight. To be away from the din and screech of cities is to place yourself in a tem- porary haven of rest. These roads made of limestone coral are splendid to ride over. Then too, by this method one sees the country in all its grand- eur and beauty. The exhilaration and exercise peps one up and makes a new man out of him. And so after a few miles over these dustless roads tiey turn back to the estate of the country squire to enjoy a delightiul lunch serv- ed about half past one o’clock, A car- ciage drive seems to be the choice of the party and off they go in unison to the ocean beach. There is a thrill to driving a horse and Comptailer is for- tunate enough to be allowed that priv- ilege for a short while. It is decided to have tea at the Belmont Manor Hotel. ‘Lo this quiet and refined establishment they all turn. But Comptailer feels like taking a swim. And so, as there is plenty of time before tea is served, he goes to the swimming pool. He for- tunately falls into the hands of Miss Esther Perrin the swimming instructor. Vhrough her experienced guidance he learns many good things about the real art of swimming, and feels himself for- tunate as doubtless others have. “Dinner is ready.” It is about 7:30 in the evening and to Comptailer no better words could be spoken at this particular time. He has a double ap- petite as it were. The thought of a fine fish dinner and the selection of ali those fresh garden vegetables pleased him. And a selection of the kind ot fish might be very easily included for in the waters about Bermuda are only 400 different kinds to choose from. An- other thought crosses his mind and that is of the special guests whom he will meet at the dinner which will en- able him to gain a better knowledge oi Bermuda and its people. He is there fore pleased to get an expression in regard to the use of automobiles on the island from Daniel J. Moran, America’s most outstanding bridge builder. It was Mr. Moran who put in the founda- tions for the Ambassador Bridge which links Detroit with Windsor. “These roads in Bermuda,” he said, “Are not constructed for automobile traffic.” To this Mr, Patton leader in the Bermu- dian Parliment added: “We feel our present mode of travel and transporta- tion meets the requirements of those who live here and delights our many visitors.” Comptailer was glad to get this kind of an expression from two who are so competent authorities on present day needs. In fact ,he has en- joyed himself so much and it is such a relief to be away for the while from that land where last year about 800,000 were killed outright and about 1,000,000 injured ‘by the carelessness or irre- sponsibleness of someone. In Detroit alone 331 were killed outright and about 10,000 injured. Back at his Hotel in Hamilton Comp- tailer stops to muse a bit. Why not more people from Michigan visiting Bermuda? He makes a round of some of the hotels and inns. He goes to the Frascati, the Buena Vista, Victoria Lodge, Pomander Gate, the Argyle and the Glencoe. These might be classed as of the British Inn type as they are nice, clean, and less expensive than the large glaces. But he could find very few people from Michigan and the record showed few visitors from that state. And so to the larger places he went. He visited the Princess, which is celebrating its fiftieth anniversary, the refined Inverurie, the magnificent Castle Harbour, Elbow Beach in all its fine lay out, the newly opened Hamilton, the St. George Hotel in all its splendor, the Hotel Bermudiana with all its interesting landscape and architectural touches. At the Bermu- diana he is warmly greeted by R. L. Rothwell, assistant manager, who was formerly with the Statler Hotel in De- troit, They discuss old times and Comptailer is glad to meet Al Dona- hue, who was formerly at the Fischer theater in Detroit. Much to the de- light of all Mr. Donahue plays for him “Beautiful Isle of Bermuda.” Then he 7 chats with Poli—the great crayon art- ist who has so cleverly depicted such notables as Otto Kahn and Oscar of the Waldorf. Poli sketches his picture and entitles him as the Ambassador of Good Will from the People of Mich- igan to the Isles of Bermuda. He ap- preciates this title, but regrets to find among the larger and finer hotels so few people from the Wolverine state. One should not draw conclusions in a minute. Neither does Comptailer. Standing on Queen street in front of the public library and under the biggest rubber tree on the island, an idea struck Comptailer. At once he set forth with the idea of finding out what Michigan made goods were sold here and what are the salient points in merchandising commodities. A nicely decorated win- dow in one of the leading grocery stores attracted his attention. This is a part of the merchandising work of Miss Margaret Ganavan, who is doing some special work for Standard Brands, Inc. with their Royal gelatin and baking powder. Miss Canavan has won her way into the hearts of all by her pleasing personality and careful at- tention to business. Suddenly a familiar voice startles him—WJR—The Good Will Radio Station from Detroit bid- ding everybody “Good Morning.” And, as he walks about he finds Kellogg’s breakfast foods, Postum products, Kel- vinator Electric refrigeration, and the drug products of Stearns and also Parke, Davis & Co., all of which are Michigan made products. He marveled at the small number and wondered if the rest were keen on wintery winds and ice and so to speak just couldn’t get thawed out and get here. No it could not be just that Perhaps a clear statement of the four points in mer- chandising any commodity in Bermuda should be of great value. First—Good product Second—Stress quality (even the poor people don’t want inferior goods) Third—Faith in the people behind the product. Fourth—Stress merchandising. In regard to the last point Morris Gib- bons said: “The great opportunity for the ‘business man and manufacturer to day lies in the use of the most up-to- date and best methods of merchandis- ing. To the one who does that there is plenty of opportunity and plenty of money to ‘be made in Bermuda.” And as one of the outstanding and most aggressive [business men in Ber- muda Mr. Gibbons certainly speaks with authority. And he added that this is Bermuda’s great need. (Of what other service can he be to the Michigan folks Comptailer nat- urally wonders. He visits the police inspector and watches the operation of the courts. Then he picks up the radio phone and calls Col. Pickert, Police Commissioner of Detroit, and all the other Chiefs of police in Michigan, and tells them that all accidents of what- ever name or nature are thoroughly in- vestigated and every crime is run down with an iron hand. What a change there would be in Detroit and Michigan if the same system were used and all police departments were abso- lutely free from politics! Again Comp- tailer picks up the radiophone and. calls the ‘bar association and tells that all judges are appointed for life or for a term of equitable judicial service, What a change there would ‘be for the better if our judges in Michigan were thus ap- pointed and therefore removed from any dependence on the underworld for re-election. Come to Bermuda! Yes, come to Bermuda and see for yourself, and you will be surprised how reasonably you can make such a delightful trip. Wm. C. Allard. better methods of Push others ahead, but not aside. RETAILERS ALARMED Increased anxiety is being shown in retail circles regarding the Black thirty- hour bill, which, according to undoubt- ed authorities, would increase prices 25 per cent. and carry with it the seeds of a possible buyers’ strike. It is ex- pected that the bill will be reported out of committee shortly and it is held “to stand a better chance than ever of passing the Senate.” Typical of the attitude of retailers on the question are the views of Dr. Paul H. Nystrom, vice chairman of the National Retail Code Authority and president of the Limited Price Variety Stores Association. Dr. Nystrom de- clares the Black bill “much too drastic and extreme to serve as an aid to em- ployment under present conditions.” “Tf adopted,” he asserts, “it will re- sult in widespread business difficulties, if not in disaster. A general adoption of the thirty-hour work week, with present weekly rates of wages contin- ued, as proposed by the bill, would re- sult in increased costs of production and distribution estimated conservative- ly at not less than 25 per cent. “These increased costs would, of course, have to be added to the prices of goods and would therefore fall upon consumers. Higher prices will reduce the volume of sales, which in turn will tend to reduce production. The net effect will thus be less rather than more employment.” The food industries are especially concerned over this potential increase in prices, so much so that Paul S, Wil- lis, president of the Associated Grocery Manufacturers of America, Inc., has advised members that “widespread in- creases in prices may indeed result in such general discontent as to bring on a buyers’ strike. “The food manufacturing industry, and other industries engaged in the processing of agricultural products,” Mr. Willis added, “would suffer espe- cially adverse effects if this bill were to become a law. The Agricultural Adjustment Administration is bending every effort to bring about parity be- tween the price the farmer receives for his product and the price he pays for the things he buys. The effect of the Black bill would be to offset in large measure the results thus far achieved, to necessitate higher processing taxes and to increase the price the consumer must pay for food and clothing.” The fundamental basis for the esti- mated increase of 25 per cent. in whole- sale and retail prices should the bill become law was explained yesterday by H. I. Kleinhaus, manager of the Controllers Congress of the National Retail Dry Goods Association, who did the statistical work for the state- ment against the measure presented to the Congressional committee by the Retailers National Council. “Recent authoritative surveys,” he said, “show that, while the labor cost varies with industry or product, the average of labor or human effort at any given price point is about 80 per cent. of the price with the remaining 20 per cent, representing the element of nat- ural resource. “Now, a reduction of weekly hours of labor from, say, 40 to 30 involves a reduction of 25 per cent. in hours, but MICHIGAN an increase of 33% per cent. in wage costs. However, because of the exemp- tion of executives and the shorter-hour schedules now prevalent in industries, this increase in wage costs may be more conservatively figured at about 30 per cent. “Thus, 30 per cent. of the average total labor costs of 80 per cent. gives the estimated rise of 24 per cent., or close to the more convenient figuring figure, roughly of 25 per cent. “It is interesting to note, however, that in retailing, the present permissi- ble NRA hour schedules range from 40 to 56 hours per week, dependent, of course, upon the number of hours the store is open. The reduction to thirty hours would involve a wage rise of from 3314 per cent. all the way to 86 per cent. But for all industry and trade, the 30 per cent. increase in wage costs would probably be nearer the average. “Assuming the corresponding 25 per cent. increase in product cost, this would be pyramided to the consumer in dollars, but not in per centage fig- ures. For example, an item costing the store $1 to-day and retailing at $1.50 carries a one-third mark-up at retail. If the wholesale cost of the item is ad- vanced 25 per cent. the cost to the store becomes $1.25 and the retail price at the same percentage of mark-up be- comes $1.87%4. “These figures, of course, assume no decrease in the present production or distribution of merchandise. If con- sumer demand should decline because of the higher prices, costs per unit would rise greatly in industry and the operating expenses of stores in per- centage of sales would show an ex- tremely heavy rise.” MAKES PLEA FOR ACT Not every business man will agree with Arthur D. Whiteside, a member of the National Industrial Recovery Board, who told the Pennsylvania bankers last week that the decision upon the new Recovery Act will large- ly determine the social and economic trends in this country for years to come. On the other hand, there were some truths stated by Mr. Whiteside in the same address which it might be equally difficult to impress upon the average industrialist. For instance, he declared that a large part of the blame for non-compliance with the codes, according to the actual record of complaints, has been due to the fact that the provisions to be en- forced are “either not practical or ab- solutely unenforceable. Whatever exists in the way of mo- nopolistic tendencies, Mr. Whiteside added, comes from the activities of in- dustrialists which are absolutely un- authorized and totally external to the provisions approved. Through a com- parison of business failures over a pe- riod of six years he was inclined to discount the effect of monopoly upon small business, although describing earlier the growth of big business and the failure to provide for the new pat- tern of our economic expansion and competitive relationships. The plea made by Mr. Whiteside was for an extension of the present act which should provide flexibility and TRADESMAN minimize the possibility of laws impos- ing rigid national regulation of hours and wages. GOLD SPURT BRIEF Only a brief spurt in speculative mar- kets followed upon the decision in the gold cases. Reaction then set in and prices at the close of the week were about unchanged from. their previous levels. Fluctuations in the dry-goods markets ran along about the same pat- tern. Looking around for an explanation of this trend when it was expected that there would be marked activity, ob- servers were inclined to blame the “radical” legislation which is now being considered by Congress. However, it was pointed out that the gold decision removes the principal fear of much lower prices, even though anxiety on this score was not much warranted. In summing up the common view taken in business, the survey committee of the National Association of Pur- chasing Agents holds that a cautious buying attitude based on the uncer- tainty regarding price-fixing and dis- turbing legislation is still required. Only in exceptional instances does the committee think that buying for longer than a three month period is warranted. Whether inflationary prospects are increased or reduced by the gold deci- sion was a question still answered in opposite ways during the week. One group holds that, since Congress was upheld in its emergency action, more extreme steps may be taken if the situation does not mend. Others con- tended that the warning of the court should prevent any further tampering with the currency. CONGRESS GETS NIRA In several ways the message of Pres- ident Roosevelt asking for a two-year extension of NIRA was remarked for its indirect, rather than its direct, meaning. Congress, for instance, is to have the opportunity to frame the measure, thus inferring that the emer- gency is over. Secondly, the emphasis upon more adequate application of the anti-trust laws seems to carry the same significance because industrialists were to enjoy an easing-up of such law enforcement in return for concessions granted to labor and to the govern- ment. The draft of the new bill also appears to spell the end of emergency meas- ures. The first section calls for per- manent legislation whereby Congress could always deal with a future crisis along the lines followed in this depres- sion. Under the present plan the codes now in effect would be extended for a period of ninety days after June 15, when the new legislation becomes ef- fective. Thus, the revised program is to start soon after the Fall season gets under way, or upon Sept. 15. In the meantime Congress not only draws up the new recovery act but it also is to hear from an investigation of conditions under the codes now operating. The stress laid by the Pres- ident upon the elimination of monopo- listic practice could probably be traced to circumstances which the investiga- tors should unearth. February 27, 1935 NATIONAL INFLUENCES The gold-clause decision, the mes- sage on a new NIRA, the labor bill and the administration upset upon the work-relief measure are of prime con- sideration in business circles. It is dif- ficult under this barrage of Washington influences for industrial and trade in- terests to go about their own affairs as they had been inclining to do. Hesitation caused by the Supreme Court gold ruling was reflected in an- other decline in the business index. Three of the six series are lower, the principal set-back being recorded in steel operations. Automobile produc- tion carried along steadily and reported its weekly gain of 5,000 cars. The third monthly rise was shown in factory employment and payrolls. The former increased 0.6 per cent. and payrolls 1.4 per cent., putting them re- spectively 7.2 per cent. and 18.7 per cent. over the respective figures for a year ago. A most encouraging feature of this latest report from the Department of Labor was that all the increase came from the durable goods industries, a small loss showing for the lighter products. However, the durable lines still have far to go, since they are only 66 per cent. of the Labor Department’s average, compared with 92 per cent. for the non-durable division. BUSINESS AND CONGRESS Not since March, 1933, has business had to face so confused a legislative outlook as now prevails. The effect will be to give one more good reason: for holding back long-term commitments of various kinds, and to encourage a hand-to-mouth policy where possible. Left to itself now, there is a possi- bility that the radical elements in Con- gress may coalesce and develop leader- ship of their own. If this should occur, a more radical program of legislation than anything yet sponsored by the President may make its appearance. However, the President would proba- bly reappear to check this in that event. On the other hand, some observers hope that the President may prune his legislative program, and soon return to Washington to drive through the most important measures and terminate the session early in the spring. Thus, he would seek to repeat the program of last year, when he succeeded in keep- ing the session short. DRY GOODS CONDITIONS According to present views, the month may show an increase in this district of about 3 per cent. Much will depend, of course, upon weather con- ditions, which so far have not been favorable to the introduction of Spring apparel lines. The stores are making careful purchases because of the late Easter and the need that is foreseen of clearing goods quickly after that holiday. The more thorough testing of Spring styles and the absence of “best sellers” have induced numerous small orders by mail to the wholesale merchandise markets. The dry goods market had a short-lived spurt after the gold de- cision but soon settled back at easing prices. Rug mills announced pending price advances. February 27, 1935 MICHIGAN TRADESMAN 9 OUT AROUND Things Seen and Heard on a Week End Trip Two weeks ago I called attention to two types of merchants which may be aptly described as lifters and lean- ers—men who do things and men who clamor loudly because other men do not do the job for them. The writer of the letter I publish herewith is a good example of the lifter class—men who go ahead and do things to help them- selves and, incidentally, their fellow merchants. The letter is a follows: Decatur, Feb. 18—Have no- ticed several articles in ‘Our Tradesman”’ written by merchants of Michigan in regard to relief orders and chain stores. See where some of them advocate taking the matter up with Lansing. I have worked for and with the emergen- cy relief administration from the day the relief was taken out of the hands of the supervisors of the county and this new organization was formed. My job is that of “advisor” to the case worker in my township and will say that all of the business in Decatur and Hamilton townships and — if | am not mistaken — in the entire county of Van Buren is handled only by independent stores. I see every order which is issued and we positively give none of this business to the chain stores, nor have we done so since the start of the FERA. Grocerymen, get together in your own towns and appoint a small committee or just one dele- gate. Then have a county meet- ing and have a committee call on your county FERA committee, state. your case, especially the fact that most of the people on relief are also on your books, and | don’t doubt for a minute you can make them see light. You will get nowhere by just writing letters. Theo. Borst. I feel no mistake in stating that this is one of the most timely letters I have ever received. It points the way by which any merchant who has confi- dence in himself and his cause may se- cure the orders handed out for relief for independent merchants, where they properly belong. This, in my opinion, is a good deal better than for a mer- chant to stand behind the counter and vociferate like a hyena because the other fellow does not do the work he himself can do for himself and his neighbors in the independent field. I am proud of the man who wrote the letter. He has taken the Tradesman for twenty-four consecutive years and has evidently learned some things from our paper which it is worth while for him to know. Greenville, Feb. 22—In regard to the proposed retail license law of Michi- gan that was so well endorsed by the Independent Business Men’s Associa- tion of Greenville and published in the Tradesman Feb. 13, we find that it has created a-lot of comment and quite a number of people and organizations have written to the Greenville Business Men’s Association about it. The trav- eling men also seem to be pretty well informed about it and it has caused a lot of discussion. It has been reported that there are 86,000 independent business men in Michigan and even 10 per cent. of that number, if they really tried, could very likely have this proposed law passed. For those who did not read it, we will say that the proposed law will be a retail license of $25 on each retail store—$50 on each of two and $100 on each of three, and so on. In other words, the fee doubles on each addi- tional store. There have been vast numbers of measures proposed and put in force to curb the chain stores, but many of them have no more value than a split second in eternity or a knocker on a tombstone. Chain stores cannot be curbed by slapping them on the wrist with a bantam sized toothpick. Some proposed laws might be re- garded as confiscatory, but not this one, It could better be described as migratory because, if passed and en- forced, no doubt it would instantly arouse among chain stores latent hom- ing instincts and an irresistible long- ing for the dove cotes and pigeon lofts of Wall street and other centers of finance and culture. We were informed long ago that over 500,000 retailers had been driven out by the chains. For them we have the deepest sympathy and those who sleep on the hillside, we regard with sentiments of reverential respect. Are these martyrs to be forgotten? This fight should not be turned over to the children—this is our fight. We were here when it started—let’s settle it and not pass it on to future genera- tions. There are plenty of boys and girls who rather question as to whether dad did his best fighting the chains or whether he just drifted along and passed over the dam. If we have been drifting, let’s right about face, pass the License Law for Michigan and start up stream again. The proposed law as outlined would bring swift and sure relief. We are so many that we hold all of the cards and can dictate the answer. Let’s not tarry longer in the quagmire of indecision, but arouse ourselves and put over this legislation. Such action would guaran- tee opportunity to the young men of to-morrow and start them on a busi- ness highway that will lead straight through their lives to Paradise. The generations of Jews enslaved under the Pharaohs absolutely lost all of their initiative, but during the forty years of wandering in the wilderness a new generation arose from which a fighting army was drafted which got results, We have already had fifteen years of this stuff—fifteen more for a lot of us means forever and we cer- tainly don’t want the word Independent to become the symbol of eternal deso- lation like a landmark in hell. One business is enough for one man —the proposed law would come near enough taking care of that so that business opportunity would spread to the many. There is nothing new about monop- oly; the old time tyrants used to dis- pense it for value received, whatever it might be, and the lucky swashbuckler who kissed the hairy paw of some medieval] ruler and received the right of monopoly over his fellow beings was fixed for life. A while ago it certainly did look as though the god of gold would place a permanent chaplet on the brow of the chain store, but a little concentrated effort from independents right now will cause him to let fall the unfinished wreath. It is not necessary for any more in- dependent business men to lock their store for the last time with a trembling hand or pass aimless days on the curb and return to threadbare ‘homes. We have the strength and numbers to set up fair competition; let’s do it. Just circulate petitions as outlined in the Tradesman Feb. 13. If the response is half as good as it was in Greenville, the victory is won. We want the young business man to. have a chance and the old one a break. We are holding another meeting about this in Greenville to-night, but Greenville can’t do it alone. €, EL. Clark. The full text of House Bill No. 53, above referred to, is as follows: Section 1. Section 3 of Act No. 265 of the Public Acts of 1933, entitled “An act to provide licenses for the establish- ing, opening, maintaining or operating of branch or chain stores; prescribing the license fees to be paid therefor and the disposition of the moneys derived therefrom; defining the powers and duties of the secretary of state in con- nection therewith, and to provide pen- alties for the violation of the provi- sions of this act,” is hereby amended to read as follows: Sec. 3. Every person, firm, corpora- tion, copartnership or association establishing, o opening, maintaining or operating within this state under the same general management, supervision, ownership or control, two or more stores or mercantile establishments where any goods, wares or merchan- dise are sold or offered for sale at re- tail, shall be deemed a branch or chain store operator, and for such stores established, opened, maintained or operated in excess of one shall pay the license fees hereinafter prescribed for the privilege of establishing, opening, maintaining or operating each such store or mercantile establishment in excess of one. The license fees herein pre- scribed shall, except as herein other- wise provided, be paid annually, and shall be in addition to any license fees, taxes on sales or ad valorem taxes now prescribed or now in effect, or as the same may hereafter be amended. The license fees to be paid by operators of branch or chain stores shall be as fol- lows: 1. Upon two stores or more but not to exceed three stores the annuai license fee shall be ten dollars for each such store in excess of one. 2. Upom four stores or more but not to exceed five stores the annual license fee shall be twenty-five dollars for each such store in excess of three. 3. Upon six stores or more but not to exceed ten stores the annual license fee shall be fifty — for each such store in excess of 4. Upon eleven ones or more but not to exceed fifteen stores the annual license fee shall be one hundred dollars for each such store in excess of ten. 5. Upon sixteen stores or more but not to exceed twenty stores the annual license fee shall be one hundred fifty dollars for each such store in excess of fifteen. 6. Upon twenty-one stores or more but not to exceed twenty-five stores the annual license fee shall be two hundred dollars for each such store in excess of twenty. Upun twenty-six stores or more but not to exceed thirty-five stores the anual license fee shall be two hundred fifty dollars for each store in excess of twenty-five. ( 8. Upon thirty-six stores or more but not to exceed fifty stores the an- nual license fee shall be three hundred fifty dollars for each such store in ex- cess of thirty-five. Upon each store in excess of fifty the annual license fee shall be five hun- dred dollars for each such store in ex- cess of fifty. _ Grand Rapids, Feb. 23—I have read your articles from our fellow merchants in Greenville regarding the chains. For a number of years I have given this menace a lot of thought. I have watched the various movements to drive chains out of business with inter- est and often with amusement, feeling that they were bound to fail, because the foundation on which these move- ments were founded were too frail and too flimsy. I made up my mind to see our Green- ville brothers and requested an inter- view to lay before them a concrete plan, which I believe cannot fail, I was fortunate to receive a hearty inwi- tation from the executive committee of the Greenville Business Association to meet them. I laid my heart open iS them and unfolded my plan, asking fo criticism and suggestions. The result was that I received an appeal to immediately call a conven- tion and see Mr. Stowe, of the Mich- igan Tradesman, and broadcast my idea through your valuable trade journal. I am not yet ready to do this. I must first have more criticism, more con- structive thought before we broach it. I must have your opinion. I want you to question me. I need constructive criticism on this idea from your wealth of experience, as well as of other mer- chants from different parts of the state. However, I feel I have the germ of an idea that will not fail. Leonard Van der Jagt. Mark Sullivan, the Washington cor- respondent of the New York Tribune- Herald, writes as follows concerning the opposition to the NRA: “President Roosevelt’s recommendation that part of the NRA be renewed for one more year is likely to be adopted by Con- gress, but the action will not be for more than one year. And even though the renewal be for only a year, Con- gress will take away much that is now in the act. It is further possible that some part of NRA—a slight part—may become permanent. As to most of NRA, however, the com- mon judgment of Washington is that a strong tide is running against it, that some conditions have arisen which are taking the heart out of it, and that these conditions are likely to go far- ther.” comparatively Some of the ways in which colleges and universities are now attempting to give their students a solid back- ground for a business career will be described by Dean Clare E. Griffin, of Michigan School of Business Adminis- tration, when he appears as the final university lecturer of the current se- ries before the University of Michi- gan Club of Grand Rapids on March 20. The talk will be held in Union high school auditorium at 8 o’clock. 3ecoming dean in 1927, Professor Griffin has headed the School of Busi- ness Administration during the period of its most rapid growth since its estab- lishment in 1924. During the latter portion of his administration the Na- tional economic upheaval came into the picture and he has been in a position to study college training for business un- der both good and bad conditions in the commercial world. Known as an exponent of the factual, rather than the theoretical method of business study, Dean Griffin will discuss some of the technical advantages of a university preparation for a business career. A native of Allegan, Dean Griffin re- ceived his education in the Traverse City schools and at Albion college and the University of Illinois. After teach- ing at Dartmouth and Johns Hopkins University, he came to Michigan in 1919 as an associate professor in com- (Continued on page 23) £0 MICHIGAN TRADESMAN February 27, 1935 FINANCIAL Proceedings of the Grand Rapids Bankruptcy Court Feb. 18. On this day the schedules, ref- erence, and adjudication in the matter of Anderson Manufacturing Co., Inc., a Michigan corporation, bankrupt No. 6100, were received. The bankrupt is located in Grand Rapids. The schedules show total assets of $7,071.88, and total liabil- ities of $8,618.68, listing the following creditors: : Martin Pel GR. $ 38.30 Peter Englishman, G. R.--~- ss 15.90 Dick Truer, Syracuse, N. Y.------ 25.25 Orie Den Hertog, G. R.---- as 96.60 Philip Breas, G. R._---- — 171.00 Ed Punch, G. R._----- ae 93.72 Ban Endema, G. R._- = 35.20 Arthur Jones, G. R. aS 39.70 Dan Derogee, G. R. Sc 63.20 John Karman, G. R. a 72.00 Chris DeWitt, G. R._- en 22.20 Dan Koppenol, G. R. 151.3 G. VanderMale, G. R.___----- - 165.v0 Jack N. Cooper, New Yerk___--- 57.79 Louis S. Dryer, New York_-_---- 10.30 Joseph D’Arcangel, G. R._------- 1.46 Ted Vande Vusse, G. R._------ —— 8.60 Barton Furniture Co., Grandville 1,840.57 Peter DArcangel, G. see eee 221.13 Standard Electric Motor Repair Co., G. R Se ee 0.00 Acme Steel Co., Chicago_______- 32.00 American Corrugating Co., G. R. 42.76 Attwood Brass Works, G. R._----- . American Excelsior Corp, Chicago Joe Brown & Sons, G. R Boss Carving Works, Coopersville 10.70 Barton Furniture Co., Grandville Brummnieler Steel Products Co., Consumers Power Co., G. 2 Walter Clark Veneer Co., G. R. Despres Dowel Mfg. ae GR! John J. DeVries, G. Douma & Sons, G. Engle Lumber Co., G. R.-------- Fairchilds Publication, New York i ee Bellin oe G. R. Furniture Exhibition______ 25. Gallmeyer & Livingston Co,, G. R. 112.48 G. R. Turning Co.; Inc.____- Gould Transfer Line, G. R._ Gelock Transfer Line, G. R.__.___ 22.50 Glidden Co., Cleveland______-___-- 270.25 Goshen Veneer Co., Goshen, Ind. 802.88 G. R. Furniture Repair___-______ 3.59 G. BO Realty Co... 316.60 G: R. Time Clock Co. 500 G. R. Wood Finishing Co.________ 25.25 Hayden Supply Co., G. R._---_-_- 51.28 Haskelite Mfg. Co., G. R.------ 90.77 A. L. Holcomb Co., G. R.__- ae 15.25 Jonn H. Kiok GR. 300.00 Michigan Tag Co.. G. R.. 11.28 Minnesota Mining & Mfg. Co., Si Panl Minn 33.75 Manufacturers Supply Co., G. R. 2.30 Michigan Bell Telephone Co., G. R. 7.90 Cc. O. Porter Machine Co., G. R.__ 37.78 G. H. Pearl & Sons, G. R. 5 Quimby Kain Paper Co., G. R.__ Richmond Stamp Works, G. R.__ 6.84 Read Chapin Co., Chicago_______._ 160.09 Bert Spocisira. G B.. 65.30 Travis, Merrick, Johnson & McCobb, pe eee 274.99 Tisch Hine Co., G. R. pune 14.44 Carl dihten, Gio 8.00 VanKuelen & Winchester Lbr. Co., 328.54 1.50 5.6 is 60 Western Union Telegraph Co., G. R. .47 Henry D. Wilson Agency, G. R. 61.7 Zeeland Woodturning Works_____ 232.34 Weeks & Lee Studios, G. R.___-__ 156.25 The Huey Co., Chicago__________ 2.50 Ludwig Bouman Co., New York__ 1.02 Berman Bros. Furn. Shop, Inc., N. Y. 1.06 Burden & Co., St Jamaica, N. Y. Gimbel Bros., New York__________ 3.50 Kresge’s Dept. Store, Newark, N. J. -1d Ovington’s, New York City______ 6.00 A. H. Stiehl Furn. Co., N. Y. City 34.82 Homer L. DeNeut, G. R.________ 78.76 Martin Pel GR 59.10 Peter Englishman, G. R.__________ 22.40 Orie Den Hertog, G. R.__________ 28.60: Poin reas G Ro 87.50 Mea Panch iG Be 73.40 Dan Endema, G. R.______________ 20.80 Arthur Jones, G. R._ 2.85 Dan Derogee, G. R._ 6.75 John Karman, G. R._ 44.00 Chris Dewitt. G Re be 00 Magnus-Marks Associates, Chicago 4 Fred Roth, G. R 50.00 Feb, 19. On this day the schedules, ref- erence, and adjudication in the matter of Jacob DeVries, bankrupt No. 6103, were received. The bankrupt is a bread salesman of Kalamazoo. The schedules show $50 (all of which is claimed exempt), and total liabilities of $3,198.78, listing the following creditors: Colonial Insurance Co., Kalamazoo__$90.00 ome Furnishing Co., Kalamazoo 50.09 Ferris Coffee Nut Co., G. R.____ 1,300.60 E. W. Chalker, Kalamazoo________ 13.50 American Cereal Coffee Co., Chicago 12.00 Ambrosia Chocolate Co., Milwaukee 28.00 Sherman Bros., Chicago__________ 90.00 Star Paper Co., Kalamazoo______ 13.00 Fisher Bag Co., Front Wayne____ 20.00 Double Bros. & Co., Kalamazoo__ 6.00 Mich. Bell Tel. Co., Kalamazoo__ 15.00 Consumers Power Co., Kalamazoo 15.00 F. N. Cooper, Kalamazoo________ 250.00 James M. Wilson Agency, Inc., Malamazoo 40.00 Service Tire Co., Kalamazoo______ 3.00 I. Halpert Tire Co., Kalamazoo__ 2,50 Kalamazoo Battery Service —_-- 7.85 Dr, Roy L. Workman, Kalamazoo 20.00 Dr. Reader J. Rubbell, Kalamazoo 20.00 Home Savings Bank, Kalamazoo 400.00 First National Bank & Trust Co., Kalamazoo 2 A - 300.00 Kalamazoo Industrial Bank__ 122.93 Marinus Clement, Kalamazoo____ 90.06 Mable Kloosterman, Kalamazoo_. 280.00 In the matter of Jacob Rose, bankrupt No. 6095. The first meeting of creditors has been called for March 12. In the matter of Jacob DeVries, bank- rupt No. 6103. The first meeting of cred- itors has been called for March 12. In the matter of William H. Fredericks, doing business as Fredericks Pharmacy, bankrupt No. 6096. The first meeting Q. creditors has been called for March 8. & In the matter of Anderson Mfg. Co., bankrupt No, 6100. The first meeting of creditors has been called for March 8. In the matter of Charles H. Latimer, bankrupt No. 6089. The first meeting of creditors has been called for March 7. In the matter of Charles W. Porter, bankrupt No. 6090. The first meeting of creditors has been called for March 7. Feb, 19. On this day the reference, and adjudication in the matter of Peter Dem- lar and Katherine Demlar, bankrupt No. 5948, were received. The schedules have been ordered filed. Upon receipt of same the assets and liabilities will be made known. Feb. 19, On this day the reference, and adjudication in the matter of Christ Loeb and Elizabeth Loeb, bankrupt No. 5977, were received. The schedules have been ordered filed. Upon receipt of same ‘the assets and liabilities will be made known. Feb. 19. On this day the reference, and adjudication in the matter of Jay Wetzel and Hazel Wetzel, bankrupt No. 6005, were received. The schedules have been ordered filed. Upon receipt of same the assets and liabilities will be made known, Feb. 19. On this day the reference, and adjudication in the matter of Herman 3oldt and Minnie Boldt, bankrupt No. 6026, were received. The schedules have been ordered filed, Upon receipt of same the assets and liabilities will be made known. Feb. 19. On this day the schedules, ref- erence, and adjudication in the matter of Kirk J. Deal, bankrupt No. 6106, were received. The bankrupt is a food inspect- or of Kalamazoo. The schedules show total assets of $378.50, (of which $128.50 is claimed exempt), and total liabilities of $2,368.27, listing the following creditors: Farm Credit Administration Emer- gency Relief Section, Minneapolis 275.00 0 First State Bank, Gobles________ 700.00 Mich. State Farm Bureau, Lansing 30.00 Gobles Milling Co., Gobles________ 100.00 Farmers Produce Co., Kalamazoo 30.68 Koli Deal. Decatur. 60.00 Allen Keller, Kendall__.... 47.66 American Agricultural Chemical Co., Detroit 2) ee 740.40 First National Bank, Kalamazoo 198.33 Citizens State Savings Bank, Oisero ee 186.20 In the matter of M. Joseph Kelly, doing business as Jo-Kelly, bankrupt No. 6072, first meeting of creditors was held Feb. 21. The bankrupt was present and rep- resented by Norris, McPherson, Harring- ton & Waer. attorneys. Cleland & Snyder and Hilding & Baker, attorneys, were present on behalf of certain creditors. The bankrupt was sworn and examined before a reporter. Claims were filed only. Fred G. Timmer, of Grand Rapids was elected trustee, With bond of $1,000. The meeting then adjourned without date. —___ oo Machinery Manufacturers Opti- mistic Machinery manufacturers ex- press renewed optimism concern- ing their sales outlook. Conf- dence is expressed in some quar- ters that substantially larger busi- nes may be secured during the next few months, even though producers’ goods industries gen- erally continue to lag. Thk scheduled jannouncement of new automobile models by many manufacturers this fall, rath- er than at the year-end, will re- sult in many machine and machine tool orders in the late summer and early fall, it is expected. Also, manufacturers of labor- saving machinery are intensifying their sales efforts on account of the social security legislation that seems certain to pass Congress. Elimination of tthe tax credit for individual unemployment reserve plans by the House this week re- moves incentive for stabilization of employment, it is pointed out. Accordingly, concerns with rela- tively heavy pay roll costs are ex- pected to show keen interest in all available methods for reduction of labor costs. ee ee The Wagner Bill Disliked The new Wagner trades dis- putes bill appears as unacceptable to industralists as the one offered in the preceding session of Con- gress. Accordingly, vigorous op- position to its passage is promised. The fate of the bill is held to depend, however, upon the col- lective bargaining provisions of the new NRA legislation which is to be drafted by Congress. If the Administration finds that the new provision to ltake the placed of Section 7a is satisfactory, the Wagner bill will probably be abandoned. Another possibility, it is felt, is that the President may support the trades disputes bill if organ- ized labor groups would cease their agitation for thirty-hour week legislation. However, this consideration is not likely to weigh heavily with industry, where many hold the thirty-hour measure quite unlikely to pass in any event. ees Has Business Turned Downward ? The reaction of business to gold clause decisions has proved dis- appointing to the more optimistic thus far. However, many business A. E. KUSTERER & CO. The Oldest Investment Banking House in Western Michigan. 560 Michigan Trust Bldg. Phone 9-7231 BOUGHT—SOLD—QUOTED Buying and Selling orders executed All listed and unlisted Stocks and Bonds Your Inquiries Invited ROGER VERSEPUT & CO. Investment Bankers—Brokers 813-816 MICHIGAN TRUST BLDG. GRAND RAPIDS Phone 8-1217 All Issues CONSUMERS POWER PREFERRED L. A. Geistert & Co. INVESTMENT BANKERS & BROKERS Markets on all Stocks and Bonds All issues of Consumers Power Preferred Stocks. INQUIRIES INVITED 508-9 Grand Rapids Trust Bldg. GRAND RAPIDS, MICH. men are confident that the lull in the first half of February does not mark the beginning of a definite, contra-seasonal recession. Record-breaking retail automo- bile sales provide support for the increased production schedules the industry has announced for next month. Many steel trade ob- servers say there has been no de- cline in consumption, and ascribe the decline in the rate of opera- tions to temporary overbuying of some users and to code limita- tions. However, the slowing down of Government expenditures, and particularly the delay in starting the public works program, have aroused some concern among con- sumer goods industries. It is dis- appointing also to the steel and building material companies which expect to suppy materials for the projects. The aim (if reached or not) makes great the life. SAFE EXPERT Safes opened and Combinations Changed Wm. O. Slocum Phone 7-3845 128 Ann St., N. BE. Grand Rapids, Mich, THE Granp Rapips NATIONAL Banx Bui.pine Offers OFFICE SPACE At the Lowest Rates in the History of the Building Telephone 9-7171 or Call at Room No. 722 3 West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offices GRAND RAPIDS Phone 9-4417 J. H. PETTER & CO. INVESTMENT BANKERS MUSKEGON Phone 2-3496 February 27, 1935 MICHIGAN TRADESMAN 11 DRY GOODS Michigan Retail Dry Goods Association President—Jos. C. Grant, Battle Creek, First Vice-President — D,. Mihlethaler, Harbor h. Second Vice-President—Clare R. Sperry, Port Huron. Secretary-Treasurer—Leon crans, Tecumseh. Manager—Jason E. Hammond, Lansing. F, Rosa- Hardware Makes Good Showing Continued buying activity in the hardware market this week brought satisfaction to both wholesalers and manufacturers in that industry. Buy- ing for the Spring season opened in promising manner a week ago and has grown in volume since that time. Early commitments on garden tools and ac- cessories are the heaviest in three years, jobbers said yesterday. In reg- ular household lines the demand matches that of last season. Orders for builders’ tools and hardware made the most spectacular gains of the week, as contractors working on house repair and renovations jobs bought freely for immediate and later delivery. —_—_>-+ + ___ Millinery Orders Now Larger Orders for millinery are now reach- ing the Eastern market in better vol- ume, the recent increase offsetting to a considerable extent the slowness en- countered during much of last month. Emphasis continues on straw and nov- elty fabric styles for immediate and near-by delivery. Strong confidence 1s being shown in the outlook for straw hats in novelty weaves with the ap- proach of warmer weather. Re-orders on millinery, as is the case with other accessories, will be affected by the late Easter. Early suit buying ‘by con- sumers, however, was seen as spurring March volume. —_—_-+ +. Making Coat Lines Stronger The ‘belief voiced by some buyers that the styles shown in early coat lines are not as strong as is usually the case at this period, is being rapidly met with additional offerings, it was re- ported here yesterday. The fact that manufacturers concentrated almost en- tirely on suits in their initial prepara- tions for Spring was cited as the rea- son for the present deficiency in gen- eral coat lines, although some styles have met with market favor. The out- look for the untrimmed dress coat is regarded as particularly favorable. The so-called Clark Gable style of back is being well received. —_—_++ + Sterling Silver in Demand 3uyers seeking sterling silver hol- low ware for Easter selling are placing orders now. The orders are substantial for low-end goods but prove disap- pointing on the medium and _ better grade products. Special promotions of sterling ware around Easter carried out in many cities in previous years have usually ‘been confined to the better grade merchandise. Orders for low- end silver and chromium plated hol- low ware for immediate delivery con- tinue to reach the market in quantity. —~»+-»>—___ Food Competition Keener Competition in the food and grocery industry grew sharper in New York this week as rising prices improved the competitive standing of a number of lines. Manufacturers of butter substi- tutes shortly will launch an extensive promotional campaign basing their ap- peal upon the higher cost of butter. Already the butter substitutes have risen close to 10 per cent. in sales vol- ume, producers said. Rice cereals are making sharp inroads into the markets of wheat cereals while fish interests are reported scoring heavily at the expense of meat packers who have been forced to increase quotations. ——~+2>—___ Against Shorter Hosiery Week The production control committee of the National Assocation of Hosiery Manufacturers recommends retention of the two forty-hour shifts for the industry and opposes anw reduction in hours. At the same time, it suggests that the Code Authority undertake a study of obsolete equipment, since much of the overcapacity and price weakness in the field emanate from the availability of such machinery. The committee emphasized the need of find- ing a practical and legal method of dis- posing of this obsolete equipment, sug- gesting that possibly it might be sold to foreign countries, in which American manufacturers have not yet been able to. find a market. Eo Stores Open Homewares Sales Homewares sales opened in local de- partment stores yesterday drew wide response from consumers, despite the fact that such events ordinarily are not launched until after March 1. Mixed with the usual array of household ap- pliances, were a number of special fur- niture offerings, including low price upholstered suites and case goods items. Electrical goods, kitchen cabi- nets, tables and chairs, china and glass- ware offerings and specially priced cur- tain and drapery items were among the features of the current sales. Prices generally were slightly below the fig- ures at which similar sales goods were offered last year. ———_»+.___ Ruling Fails to Affect Clothing The gold decision will have no im- mediate effect on the men’s clothing field, as delivery conditions in that in- dustry made early buying imperative, according to comment in the market. Both the large and small operators are covered liberally on their initial spring requirements, it was said, and their re-orders will be governed mainly by consumer responses, which since the start of the year have been somewhat disappointing. The matter of getting deliveries in time for the regular spring season is the main problem right now. The decision, however, may expedite the placing of Fall orders. oe ___ Easter Toy Orders Ahead Orders so far placed by retailers for Easter and Spring toys are running about 10 per cent. ahead of last year. The outlook for Easter novelties was considered good, although price in- creases are predicted, owing to the higher wage scale agreed upon in the settlement of the strike affecting mak- ers of stuffed playthings. Buying for the last half of the year awaits the holding of the toy fair here from April 1 to 20. Although retailers have com- plained that these dates are inconveni- ent, owing to their proximity to Easter, they will not be changed, it was learn- ed here. Wealth does not bring happiness, but let us try a million anyhow. ——_—_> +. ____ Falling in love is swift and easy; dis- illusionment is slow and painful. for ately low. LONG DISTANCE RATES ARE SURPRISINGLY LOW during the NIGHT hours (between 8:30 p.m. and 4:30 a.m.) you can call the following points and talk for three minutes for the rates shown. Rates to other points are proportion- From GRAND RAPIDS to: CHICAGO, ILL. 45c LAPEER 45c FORT WAYNE, IND. 45c PONTIAC 45c PLYMOUTH 45c TRAVERSE CITY 40c The rates quoted above are Night Station-to-Station rates, effective from 8:30 p.m. to 4:30 a.m. In most cases, Night Station-to-Station rates are approximately 40% less than Day Station-to-Station rates. For fastest service, give the operator the tele- phone number of the person you are calling MICHIGAN BELL TELEPHONE CO. Cc or less Night Station-to-Station 5) SD () DC) SD () DD () <> () SD () SD -() () RD (> <> ___ Business Following Closely Normal Season Pattern The gold clause decision is now out of the way. Other than removing a highly controversial matter, with its resultant uncertainty, its near term ef- fect upon business is not considered to be of much importance. Some busi- ness that has been held back may be released. It also suggests the contin- uation of the present monetary policy of the administration. Although busi- ness is holding up relatively well, it is beginning to level off so that without heavier Government expenditures busi- ness is expected to follow more close- ly the normal season pattern. Congress is moving more slowly, so that it has enacted little major legisla- tion, There is a greater tendency to investigate and sudy prospecive legisla- tion along with greater differences of opinion. A definite example is the sending back to committee the admin- istration’s relief bill. There is a more definite segregation of the so-called radical and conservative groups with the President showing a tendency to give greater concern to government credit and the constitutionality of leg- islation. However, the President hand- ed Congress the NRA situation with only general recommendations for its temporary extension for 2 years, clar- ification of legislative purpose and method of administration, continuation of presidential power to impose codes, more adequate application of anti-trust law problem, retention of collective bargaining, classification as public util- ities the natural resource industries, protection against oppression of small business and more effective means of enforcement. Although this means a greater delay in legislation, including the social security plan, it also means better consideration of the dangers to business which many of the proposals hold. Jay H. Petter. —_++>—____ Better Farm Equipment Sales Outlook Manufacturers of agricultural equipment expect an improve- ment in sales during the next few months. Heavier equipment sales usu- ally follow a year of increased farm income like 1934, it is said. Most estimates indicate, further- more, that cash income of farmers in 1935 will be about equal to the 1934 level. Also, lower interest costs, due to the Government re- financing program and contraction in other debts, will provide an in- creased margin of income for equipment purchases. The industry is particularly op- timistic on tractor sales prospects. High feed prices have greatly in- creased the cost of using animals for motive power. Tractor oper- ating costs, on the other hand, have been steadily reduced through many new refinements. ——_~»+-.—____ The sincerity of a true man so per- vades his whole spirit and beautifies his language that his society is the most attractive, his speech the most forcible, his influence the most benign. Let us develop and enforce these three points. +2 +___ I would rather have a big burden and a strong back than a weak back and a caddy to carry life’ luggage.—Elbert Hubbard. YOU. LESSONS IN LET US WORK FOR [0 | ADVERTISING each Vis Our School of Grocery Advertising is ready to serve the grocers and their clerks in the great Michigan Tradesman territory. We believe that ours is Amer- ica’s outstanding advertising school for independent retail grocers. Our March- April lesson in grocery advertising is now ready for the mails. We believe that ninety-five per cent of our subscribers believe that our services are worth fifty times the cost of one dollar per lesson. In the March-April lesson, we specialize in advertising your favorite brand of coffee, although six other features are in- cluded in this one lesson. Our charges are only one dollar each lesson and the money will be cheerfully refunded for the asking, Send us a one dollar bill or your check for one dollar and let our March-April lesson help you solve your advertising problem immediately, Clerks are especially invited to become our students, FRED F. KOPKE SCHOOL OF ADVERTISING Specialists in Grocery Advertisi: HUTCHINSON KANSAS ——s es Lo gee es February 27, 1935 MICHIGAN TRADESMAN 13 MEAT DEALER Meat Cost Affected by Buyers’ Tastes Housewives sometimes wonder why some choice cut of meat may cost them considerably more per pound than the live animal cost the packer. There are two reasons for his. One is that each hundred pounds of animal will at best make only sixty or seventy pounds of meat; and the second is that as long as the great majority of house- Wives insistently prefer the same choice cuts of meat, other cuts must be sold below their real value—in fact, at any price they will bring—even though they may be just as wholesome and nutritious as the best. Any dressmaker can tell you that it may take three yards of silk crepe to make a dress, although the owner of the dress is far less than three yards high. Some waste is unavoidable, the dressmaker will explain. And any packer can tell you that a hundred pounds of live animal will yield but about fifty-five pounds of tbeef; or forty-seven pounds of lamb; or about seventy pounds of pork, even including lard. The remainder, of course, is not entirely waste, since it can be manu- factured into by-products in many cases—just as the dressmaker might conceivably make doll clothes also. But the packer is primarily in the meat business, and if he is to stay in that business, and be able to meet his obligations for his live stock, supplies, payrolls, and other items of business expense, he must ordinarily get back from the sale of sixty pounds of dress- ed meat approximately as much as he has paid for the corresponding hun- dred pounds of live animal. That in- evitably means that there shall be a spread between the price of live stock and the price of meat; but the differ- ence is not a large one, and it repre- sents a very real service to the retailer and the consumer—a service they would much prefer to pay for than to perform themselves. In the second place, the situation where housewives concentrate much of their demand on a few choice cuts of meat, to the neglect at times of many more cuts just as wholesome, might be compared with that in a household where every member ‘of the family wanted to work or play or study in the kitchen. There would be fights and spills and uproar around the cookstove, and silence and dust and cobwebs in the rest of the house; and if the habit spread to other families, contractors would have to start making their houses all kitchen. Perhaps the farmer would like to start raising hogs that were all ham or bacon or pork chops, too; they would be easy for the packer to sell, and there would be no superfluous parts for him to try to dispose of. But, unfortunately, nobody has invented a hog with only two legs and no head or neck or feet; and even if someone did, this high- brow hog would starve to death in- stead of getting fat, because he could- n’t see or eat. But until that kind of a hog does come along, all the packer can do is to take him as he is, and sell the various cuts for what they will bring—hoping the income from the fa- vored cuts will make up for what he ought to get, but can’t, for those at present neglected. And on days when he cant even ‘break even that way, all he can do is to keep hoping that house- wives will some day buy meat for its nutrition instead of position, or dream that raising a hog to be all pork chops were as easily accomplished as building a house, especially a house that would be all kitchen. +. Tons of Rainfall for Every Steak It took millions of tons of rainfall to give Noah his famous boatride. But at that, he wasn’t so far ahead of modern meat eaters—drouth or no drouth. In fact, it takes from three to twelve tons of rainfall on somebody’s farm or pasture to provide just one pound of beef roast or steak for your dinner table. Engineers of the U. S. Department of Agriculture recently announced that in the growing process of one pound of dry alfalfa hay, from fire to seven hun- dred pounds of water are absorbed and given off again. A pound of corn takes about forty per cent. less. Experiments in cattle feeding, on the other hand, have shown that it takes from six to ten pounds of grain, plus from two to twelve pounds of hay or grass, to give a steer one extra pound of weight. On the corn and alfalia basis of rainfall consumed it thus re- quires from 1800 to 4500 pounds of water to grow the grain which makes possible that extra pound of beef, and from 1000 to 9000 pounds of water to create the hay that goes into it. In other words, ‘before the steer can add one pound of weight, the sky has to contribute a minimum of 2800 pounds of water, or a theoretical maximum as high as 13,500 pounds. But that’s not all. Only fifty-five per cent of a steer’s weight comes out of the packing house as meat, according to the Institute of American Meat Packers; the rest must be made into by-products, or is absolute waste. In practice, therefore, the farmer must grow nearly two pounds of steer to get one pound of beef. So each pound of meat that you eat really represents from three to twelve tons of rainfall. But who would trade a good steak dinner, anyway, for all of Noah’s rain? + Free-Meat Plan Running Into Difficulties “Enforcement of its free-meat plan has raised no end of difficulties for the Free State government,” writes Hugh Smith in a Dublin report to the New York Times. “Under the enactment legalizing the scheme the state exer- cises a control not extended to any other industry. Butchers buying for home consumption and exporters buy- ing cattle to ship to Britain must pay a minimum of 25c per hundredweight for live cattle. This minimum price was fixed ‘by the government to insure the farmer a reasonably fair price for his live stock, although it is admitted tha‘ even this figure does not give anything like an economic return to the pro- ducer. Trouble has now arisen in enforcing this regulation. Exporters say if they buy at the government’s fixed price they will lose money on selling to Brit ain. In effect, they have made the price their minimum, buying only first-class stock at this figure, with the result that farmers find it difficult to sell poorer quality cattle. Every and any device or subterfuge has been used by the farmers, exporters and butchers to defeat the govern- ment’s aims. Angered by the export- er’s lack of co-operation, Dr. James Ryan, Minister of Agriculture, issued a threat that unless exporters observed the code the state would take over the entire cattle business—U. S. Depart- ment of Agriculture. —_+-+—___. Sausage Consumption Gains During ’34 Consumption of sausage products in the United States in 1934 was appre- ciably higher than that of any year since 1929, according to a statement issued recently by the National Ox- ganization of Sausage Manufacturers, based on an analysis of government figures. Sausage consumption this year averaged approximately ten pounds per capita, it was stated, “Frankfurters comprised about 30 per cent. of the total, bologna an ad- ditional 17 per cent. and pork sausage about 15 per cent. government’s Dry sausages, such as salami and cervelat, represented. ap- proximately 13 per cent. of the total, while cooked meat specialties made up the remainder. “Employment in the sausage indus- try has shown a steady increase since 1929, according to figure just made public by the Bureau of Census of the United States Department of Com- merce. Employment in 1931 was 31 per cent. greater than in 1929 and employ- ment in 1933 was 23.9 per cent. greater than in 1931. “While similar figures are not avail- able for 1934, members of the industry are of the opinion the trend has con- tinued throughout this year. Employ- ment in the packing industry, which is estimated to produce 60 per cent. of the total sausage made, has been substan- tially greater in 1934 than during ary year since 1929,” ——_++>_____ Total Extinction of Chains Is Ulti- mate Aim Fortified by the recent Supreme Court decision in the West Virginia multiple store tax case, independent grocery interests of the country are losing no time in seeking more drastic tax measures applicable to chain stores in their respective states. Nebraska retailers meeting at Lin- coln during the week were reported solidly behind a state tax measure cov- ering retail stores, with the tax rate graded upward, according to the num- ber of stores under one ownership. Texas retail grocers were planning to descend en masse upon the state capitol in support of a proposed meas- ure levying heavy taxes on chain stores, which was described by one spokesman for the trade as the independent gro- cer’s greatest opportunity “since the invasion of the fangs of Wall Street— the chain store.” Mississippi wholesale and retail gro- cers were busily engaged in lining up support for a proposed chain tax meas- ure in that state. The Missouri House during the week perfected a chain tax bill, levying an assessment of $25 to $200 per store on multiple unit organizations. Reports from other parts of the country noted similar activity on the part of the independent grocery trade. A half-hearted attempt is being made by a few local chain groups to stem the rising wave of taxation, but the major chains have not come out into the open with any concerted opposi- tion, The only real apparent objection which the chains can voice to the new tax deluge is the hackneyed “higher cost of food” protest, and this can be neatly countered by the independents, who merely have to inform their con- sumers that independent grocers, not being subject to their special corporate taxes, are still in position to sell gro- ceries at regular market prices, with no added impost to cover special taxes. Just where the anti-chain drive will end is problematical. Some spokesmen for the independent grocery trade are frank to state, however, that total ex- tinction of the corporate chains is the ultimate aim. —_+>2- > Laws and institutions are constantly Like clocks, they ~ cleaned and time.— tending to gravitate. must be occasionally wound up and set to true Beecher, INVESTIGATE d youll choose TNA KOLD REFRIGERATORS _————————E—— — HUMIDITY can produce, Pertect Retri gerahon. At Top: MODEL 6200. ae KOLD” Display Case. 3 courses plate glass, rub- ber set. Full procelain outside and in. Outside lighting. Hard rubber oe and runners. ork insulated. > Right: MODEL 581. “DRY-KOLD” Meat Cooler. Cor- rect cold without mould. Ages and keeps meat for long periods. Complete Eq uip- ment for Finest Markets. The “Dry-Kold”’ Refrigerator Co. NILES, MICHIGAN i = f ie i ; i A 14 HARDWARE Michigan Retail Hardware Association. President—A. D. Vandervoort. Vice-President — W. C. Judson, Big Rapids. Secretary—Harold W. Bervig, Lansing, Treasurer—William Moore, Detroit. Suggestive Selling From Your Own Customers* Selling hardware is a profession and it offers greater opportunities to-day than any other kind of retail selling. twenty-five years ago operating a hard- ware store was a fairly simple problem. The demands of the consumer were simple and easily satisfied. National advertising had little or no effect on the buying public. Traveling was slow and the consumer was content to pur- chase his hardware at the nearest store. In the earlier days it was just a mat- ter of being a store keeper. The con- sumer asked for the merchandise and accepted almost any brand offered hin. What a change we have gone through in the past twenty-five years! The improvements in transportation and communication have left their mark on the hardware business. The con- sumer is no longer tied to the nearest store and no longer accepts just any brand and advertising has played such an important part in ‘changing the whims and fancies of the buying public. Modern machinery makes it possible to produce merchandise in unlimited quantities. Manufacturers formerly content with marketing their products exclusively through hardware chan- nels have placed their wares with de- partment stores and drug stores. The hardware store down the street is no longer your competitor, your competi- tion is every other store in a radius of fifty miles. ‘Operating a retail store at a profit is wholly a different matter to-day than it was twenty five years ago. The methods and stores that served well twenty-five years ago are hopelessly out of date and are unable to cope with the present situation, likewise the type of salesman found in the hardware store 25 years ago would be hopeless in the modern hardware store. In spite of the fact that many of our best selling items have been placed on the shelves of other kinds of stores there still remains many many items they never will attempt to sell. The hardware store still remains a hard- ware store and every community can support one. Experienced hardware men are becoming more and more in demand as conditions improve. Hard- ware merchants need men of hardware experience and you should avail your- self of every opportunity to improve your knowledge of hardware and kin- dred lines. There is no college offering a pre- scribed course of study for hardware salesmen. The only way to learn this profession is by actual experience and study. The hardware profession, just as that of a doctor, lawyer or engineer, requires a knowledge of many things. * Paper read at Michigan Hardware Con- vention at Grand Rapids Feb. 13 by Charles I, Crawford, of Joliet, Tl. MICHIGAN TRADESMAN Housewares, rope radio, cutlery, tools, paints, sporting goods, bolts, builders supplies, plumbing, veentilation, auto- mobile sundries and what a lot there is to know about all of them. In department stores men are select- ed for their ability to merchandise one line. A shoe man devotes his entire time to shoes, the silk buyer to silks, and so on. In the hardware business it is necessary to have a general knowl- edge of the entire stock. Many of us find we are particularly well posted on some few lines, but we must not be content with that: if we expect to get ahead we must continually study the other departments and phases of the business. If we will look at our job as a means of educating ourselves we will find a new interest in our work. When we be- come interested in our work we are able to do more and the more we are able to do the more successful we will be. The retail salesman is the last per- son to handle the merchandise on its journey from the manufacturer to the consumer. The manufacturer may plan a wonderful sales plan for his product and carry it to the whoiesaler the wholesaler in turn may carry it to the retailer, but how well it is sold to the public depends entirely on what you have to say about it. You people are the spokesmen for the manufacturer, the wholesaler and your store. If there was some way of linking you all together as one great machine so you would all tell the same story about what you have to sell, let us say like a coast to coast radio hook- up, what a job of selling could be done. You should be proud of your voca- tion. Retail hardware salesmanship is an occupation that requires ability and knowledge above the ordinary. Be proud of the work in which you are engaged. It is important. The public depends upon you to advise with them and suggest merchandise. Those of you who have ambition see in your present work a stepping stone toward bigger things. Your opportunities are limitless, Make the most of your present job. The hardware business will continue to grow just as it has in the past and as it grows experienced men are all the more necessary and all the more in demand. My advice is to fit yourself for the job ahead and be ready to grasp the opportunity for advancement when it comes to you. Ambition is one of the most neces sary things to success, Ambition is a very commendable virtue—but it must be genuine—not the idle day dreaming sort that just wishes for success. Am- bition is the spark that inspires you to struggle earnestly and unceasingly to realize your hopes. So many sales- people achieve little because they at- tempt little. Those of you who get joy and satis- faction from your days work will be a success, whereas the one who regards his job as so many hours of drudgery will always be a “misfit” until such a time as ‘he awakes and aboutfaces, and comes to realize the opportunity which is always with him. Take a sincere interest in your work and opportunity for increasing the value of your efforts will come. The capacity for being interested is a val- uable asset for a successful career in retail selling. It is born of a desire to learn and succeed. I can best illustrate this by telling you of a young retail hardware sales- man. A few years ago he came to me and said, “Can you tell me how I can increase my sales”? I found he had asked his employer for an increase in salary and was told that he would have to increase his sales if he expected to be paid more. He was assigned to the too] department where his work other than selling was to keep the stock in good condition. In analyzing his problem we decided he used too much of his time looking after his stock and was con- tent to let the customer walk by him to some other salesman. We decided he should plan a certain amount of stock work in advance and do it when there were no customers around and be on the alert to serve every customer possible. I also asked him to keep a personal record of each day’s sales so that he would become more sales con- scious. This was in January 1930. Dur- ing the previous year he had sold $28,- 000 to 12,000 customers and by his new plan he sold over $33,000 to 11,000 cus- tomers. He increased his total sales by more than $5,000 and his average sale per customer 67c. That is an actual happening and it was the result of nothing more than becoming interested enough in his job to want to sell more. To-day he is one of our star salesmen, it is just a habit with him to sell. In your every day routine you will find a large number of the saies you make require no effort on your part. The customer knows what he wants and all you have to do is wrap it up for him, and it is so easy to get in a rut. If every sale you made was a re- frigerator or a stove or a washing ma- chine where a sales talk was neces- sary you would just naturally develop yourself from practice. The fact re- mains that you are called upon many times a day to sell something that does require some effort on your part and you must be ready at all times for this emergency. When a sale is wavering in the bal- ance there is just one thing to be done which will sway it favorably most of the time. Neither the personal mag- netism of the salesperson nor high pressure tactics will accomplish it sat- isfactorily. There is one homely iecipe —the cne best bet—the ace in the hole if you please, and that simple some- thing is an intelligent, forceful and in- teresting discussion of the merits of the merchandise which has led the customer into the store. Because this principal is recognized in all quarters as being essentially sound let us go more into detail about the value of the knowledge of mer. chandise. You cannot know too much about the merchandise you are selling. If you were to make a study of the underly!ng February 27, 1935 cause for the success of a vast major- ity of salespeople who are real succes- ses, you would’ find that underneath it all is a genuine interest in the mer- chandise they are handling. The successful salesman is constantly studying, analyzing and searching for new and interesting features about the goods he handles daily, and uses it by passing on the knowledge he has gath- ered to the customer when the cus- tomer inquires in regard to it. Almost every article in the hardware store has its romantic—its interesting side. There are some strong talking points about everything you handle. In the January 31 issue of Hardware Age I was interested in the awards of the W. W. Cross Tack Co.’s tack win dow display contest. I always knew tacks had points, but had never thought of their talking points. They are now featuring sterilized tacks as a safe- guard to infection. Professor Paul W. Ivey, of the Uni- versity of Nebraska, tells a story of his attempt to buy a hammer. The sales- man handed him a hammer. The pro- fessor grasped it by the handle and tested the balance. ‘“‘That’s a mighty fine hammer,” the salesman volun- teered. The professor hesitated. “You'll like that hammer’ the sales- man added, and as a further argument, he said, “You can’t go wrong with that hammer. The sale was not made and the professor went out hammerless. Still in quest of a hammer, the learned gentleman went to another store and selected one very much like the tool shown by the first salesman. But here he found a real salesman, one who had studied his merchandise and had a very definite idea why it was a good tool. “The head of this hammer,” said the salesman, “is fully polished, the handle is of second growth hickory and has a special mahogany finish, the head is made of vanadium steel and is tempered just right. The claws are split to a fine point so as to catch small nails, the eye is tapered and the handle is se- curely wedged so the head will never come off.” This may be just a story, I have heard it many times, but it does illustrate very well the difference be- tween the sales talk given by a posted salesman and one who is not. One of the most common objections the customer offers when looking at merchandise is that the price is too high. If you know your goods thor- oughly you will be able to justify the price. In most cases there is a definite reason for the difference in price. If you are unable to justify it the custo- mer may easily get the impression that your store is too high on everything. When a customer objects to the price, it is sometimes well to show a less ex- pensive article of the same type and point out the difference. Just recently a customer asked me to show her an oven thermometer, I handed her a mercury thermometer priced at $2.00 and she said “I did not know they came so high,” we had another one of a different type retailing at 79c and after learning the difference she de- cided on the better one. If I had been sea ey ee ea February 27, 1935 unable to make this comparison I am sure the sale would have been lost. Many of you are no doubt interested in hunting and fishing and I am sure you have no trouble selling merchan- dise to the sportsmen of your com- munity. It is just natural for you to know the talking points of that class of merchandise. Possibly in other depart- ments of the store you find some dif- ficulty in closing sales. In other words, when a customer asks for paint or a stove or lawn mower you are not able to give the same kind of a selling talk. When this happens, when you feel that you were weak in presenting the mer- chandise, make it your business to post yourself so it will not happen again. There are many ways of getting the necessary information. I do not have to tell you what they are—if you make up your mind to know something about the lawn mowers you are selling you will dig out the facts in one way or another. The study of merchandise from a sales standpoint is most interesting and one can easily make a hobby of col- lecting circulars and catalogs and keeping them on file where they may be found when needed. The Hardware Retailer Sales Manual is a good text book to start your library. It contains valuable informa- tion about many lines handled by your store and it was published with the sole purpose of helping you to learn more about the merchandise you sell. I am sure we all agree that the most important part of our job is to sell. Manufacturing nowadays is easy. Buy- ing is easy the science of good oper- ating is well known. The big job is to sell, and to sell the customer more than the item he came to your store to buy. I was interested in a story written recently by a chain store manager about the various kinds of suggestive selling. He felt that their method of suggesting additional items to their customers was a little too blunt so he asked several members of his own fam- ily to shop in the store to check up on the sales suggestions offered, from the customers standpoint. He found their mistake was in trying to sell more goods because it was to the interest of the store to do it, instead of helping the customers to sell themselves. With this in mind he formulated a plan of suggestive selling he termed “Pain- less Suggestive Selling.” There is a happy medium, a proper balance that can be maintained between service and non-service, between pes- tering and forcing customers and ig- noring them and to me it seems the name “Painless Suggestive Selling” is just the one to adopt. So in our contact with customers let us suggest things the customer has already given us some reason to think she needs. One would think that from all the the speeches that have been made we would be able to get together a set of rules to use on the various types of customers at certain seasons of the year. The carpenter has a set of plans to guide him in his work and the me- chanic has precision tools that tell him to the 10,000th of an inch of the proper MICHIGAN TRADESMAN fitting necessary for bearings. All they have to do is follow out what has been tried before. But they have to deal only with metals and woods, things that are not tempermental, while the hardware salesman has to deal with human nature. The sales talk that will sell today may be a failure to-morrow and for this reason we have to be good students of human nature. Some of your customers have all the confidence in the world in what you tell them while others may doubt everything you say. Some of them like to be sold while others like to buy. Some make up their minds quickly while others have to be forced. Some- times just one sentence will close a sale or lose it. I recall last summer a lady came in the store and asked to see a refriger- ator. She said she had just moved to town and needed one very soon. I told her all I knew about the refrigerator, but could see she was not ready to buy. She was a good listener, but had very little to say and asked very few questions. I tried to get her name to follow up the sale in case I did not get the order then, but she would not tell me her name or address. Finally I decided to make one more effort and I said, “It is apparent that you have looked at other refrigerators ‘before coming here and it may be possible that you want to look further and if that is the case I want you to know that we will not send a salesman to pester you at your home. We would much prefer that you come to the store where you can see the actual mer- chandise and make up your mind for yourself. She almost took my breath when she said, “Well you won’t have to, I’m going to take it.” She is now a regular customer at the store and later I asked her why she decided on our refrigerator and she said it was because it gave her con- fidence in a firm that would promise not to send a salesman to pester her. I recall another instance that hap- pened a few weeks later. A little fellow with a Charlie Chaplin mustache came in and stopped at the lawn mower dis- play. He was also a new customer. He selected one and asked if it was a good one. I started telling him the good features and pointed to the place on the handles where it said shelf sharpening when quick as a flash he said, “I am a mechanical engineer and I know that it is physically impossible for a mower to be self sharpening,” and he told me what he thought of the manufacturer or anyone else making such claims. A few weeks later he was in the store and I asked him if he was still in the market for a mower and he informed me that he had purchased one in a neighboring town, This man is an engineer working for the Govern- ment along the deep waterway and is in the store frequently and, as a matter of education, I try to serve him when- ever possible. I have learned more about him and have no trouble selling him now. I have given you these two illustra- tions to make the point that you can learn more about suggestive selling from your own customers than you can from all the so-called sales special- ists that give their advice so freely. Practice and practical experience is worth more than all you can find in books about it. A fellow sold’ me a book once that had all the different shapes of heads and eyes and noses there are in the world, he had them classified into different groups with a set of directions to use on each type of customer but it was just like the fel- low the doctor told to take one pill three times a day,it just can’t be done that way. So much for direct selling and actual contact with the customer. There is another kind of selling equally as im- portant that I call indirect selling. This is the kind of selling you use when there are no customers in the store, when you are at home or when you are out with your buddy on a fishing trip. Some call it merchandising. The function of merchandising is to provide the qualities, quantities, varie- ties, grades and selection of merchan- dise at the time and place at which the customer demands them. A good mer- chandiser is nothing more than a sales- man who has taken full advantage of his opportunities. He has reached the point where he uses stock records, studies competition, looks for his weak spots and does something about them. It is an interest in merchandising that makes managers out of salesmen. If you will become interested enough in your work to study the various phases of merchandising, you will not have to worry about your job. No store is too small for a good merchandiser and no store is so large that you might not be able to improve it. The things I am going to discuss are the most interest- ing part of the hardware business and they will do more for you as an individ- ual than any other thing you might study. Store arrangement Merchandise display Best sellers Records of past experience Seasonable merchandise Buyers habits Price lines Advertising Institutional publicity Sales promotion Rose bush sale Fishing class Council Rock Homecraft clubs Boys as customers, Let me close by telling you of the lesson I learned from my fishing part- ner, Al Honeyman, the man who taught me how to fly cast. After I had learned how to handle the rod and line we would go to a small stream where we would wade as we fished. Al would go one way and I would go the other. Al always got the most fish. One day I asked to follow him to learn what I was doing wrong and found the only difference was that he knew where to cast. He knew more about the habits of fish and their hiding places. He would work his fly around some snags and limbs that I thought were impos- sible places to fish. This is a lesson 15 that just illustrates what I have tried to picture to you, the way will be a little tough going at times, the boss will be cross and everything will seem to go wrong, but when it does, just imagine you are after that old bass under an old tree stump, use some of the patience you have while fishing and you are sure to win. ee ee How the Apparent Discrimination Comes About Lansing, Feb. 22—I appreciate very much your comments concerning our convention, the President and the Sec- retary. One point I might mention is that of the Nominations Committee appointed by the President. The chairman of the Nominations Committee is always the last past president. On that committee there are three men from the Western part of the state, three from the East- ern part and one from the approxi- mate center, although it is closer to the West than the East. Those from the East are Wm. J. Dillon, Detroit, Waldo Bruske, Saginaw, Edward DeMeritt, Morenci. Those from the West are Doyle Hinckley, Dawagiac, J. H. Lee, Muskegon Heights, James De Kruyter, Grand Rapids. Robert S. Hulbert, St. Johns, is considerably closer to Grand Rapids than Detroit. The association has been particularly careful in seeing that the nominations committee has a proper distribution geographically. In regard to geographical distribu- tion of board members, the Thumb dealers feel themselves more closely allied with the merchants and character of business done in and around Grand Rapids and other agricultural areas than they do with the industrial areas. Analyzing the Board on the type of business done there are four members whose customers receive income large- ly from industrial operations, three a combination of industrial and six pre- dominately agricultural. We have considered the possibility, a number of times, of setting up the state in areas, with representatives, based on membership, in those areas. This is the basis upon which the Na- tional association operates. There has been some considerable criticism of the plan on the part of some states for the reason that it may operate to pre- vent the election of an excellent man in the same region who might prob- ably be resident in another state. If any criticism should arise among the members as to geographical distri- bution, and none has yet come up so far as I know, quite probably the area idea would be adopted. Again, I want to thank you, Mr. Stowe, for your helpfulness and espe- cially for the expression of confidence in the organization, its officers and its principles of operation. Harold W. Bervig, Sec’y. Don’t Don’t argue with Miss Steno She gets there always first But you although you try too Just go from worse to worst She has the shift-key open And is—in either case— The type you cannot cope, an’ There’re more to fill her place. Don’t argue with your steno Before you speak, does she Tell first where you must go to And with alacrity: You skip then with no ticket To go—well anywhere Not seen for dust, so thick it Leaves her some too to spare. Don’t differ with your steno Though she is different To contradict her—then oh! Is only to repent; Diction or diction-nary Will never help your ways She’s opposite—contrary As Noah Webster says. Charles A. Heath. — oe Discontent is the source of all trouble, but also of all progress in in- dividuals and in nations. Ri HOTEL DEPARTMENT How Spring Comes to Southern Cali- fornia Los Angeles, Feb. 23—Press news brings tidings to the effect that Hotel Astor, Milwaukee, one of the Schroeder chain, which includes Hotel Vincent, Benton Harbor, was partially destroyed by fire on the 17th instant, with a loss of life of two occupants, and the rer- dering homeless of 200 more. The Astor was the de luxe residential hotel of the Cream City. Maynard Smith, who was one of the original promoters of Hotel Fort Shel- by, Detroit, and who has for some time been a co-receiver of that institution, has retired from the trusteeship of same. While not a technical hotel operator, Mr. Smith is very well known in hotel circles and possesses a knowl- edge of hotel financing enjoyed by few. At a recent meeting of the Michigan Hotel Association, at Grand Rapids, Glenwood J. Sherrard, president of the famous Parker House, Boston, de- livered an address on the ‘Tourist and Resort Business,” which was certainly hewing close to the line when he said: “There has been much talk in hotel circles about the competition of the tourist cabins and tourist homes. These places have received a lot of free ad- vertising from this source. My advice to you hotel men and resort operators who suffer from this competition is to forget it. Attempts to control them by legislation usually prove boomer- angs—laws succeed only in bringing up the standard of these places to the point where they are even more com- petition for you. If you make sure that every guest you entertain has a clean, bright, airy room, with a good bed, you will be creating the best pos- sible advertising for yourself. The man who spends two weeks at a resort spends the rest of his time talking about it. Will he be singing your prais- es or will he be advising all his friends to keep away from your resort? It is up to you.” My hotel paper speaks of George L. Crocker, as manager of the Stacy- Trent hotel, at Trenton, New Jersey. If this is the same George Crocker who made famous Hotel Durant, Flint, and Hotel Olds, Lansing, and who was transplanted to Hotel Berkshire, Read- ing, Pennsylvania, I want a line on him at once, as I can make interesting news for his legion of friends in Michigan. Col. Earl Thornton, who was active in the management of Hotel LaSalle, Chicago for many years, and after- wards assumed a like position in the Great Northern, of that city, has re- signed, according to reports. The Colonel is very popular with Michigan operators who will be interested in his future plans. Detroit Charter 29, Greeters of America, are in training for a drive to secure a large membership, backed by their recently elected president, Frank R. Johnson, proprietor of Johnson’s Rustic Tavern, Houghton Lake. Their objective is the securing of at least one new member, by each one of the present membership. If anyone can put it over, it is this individual John- son, who has established a reputation for “doing things” with his fellow ho- tel men. At a recent meeting of the Southeast- ern Michigan Tourist Association, held at Port Huron, H. A, Hopkins, of St. Clair, was elected president; John A. Anderson, Hotel Harrington, Port Hu- ron, treasurer, and J. Lee Barrett, De- troit, secretary. MICHIGAN TRADESMAN Nathan A. Agree, managing director of Hotel Detroiter, has appointed Jo- seph Springle, former catering man- ager of Hotel Majestic, Pittsburg, maitre d’hotel at the Detroiter. The Hotel Greeters of America are to ‘hold their annual convention in Los Anveles, this coming June. A neces- sary requirement in conjunction there- with is that My Michigan friends reg- ister with me prior to that event. Baron Munchausen, known _ to Tradesman readers as “The Dub,” dedicates an article on the Liars Club, to the writer, for which I thank him copiously. Now if he will return my hound dog which he kidnapped in the wilds of Nevada, while I was engaged in hunting scorpions there, I will be retired by doctor’s orders from my enforced diet of lobsters. I notice in Merchants Movements in last week’s Tradesman, that my good friend, “Dave” Netzorg, Traverse City, associated for a long time with Frank Joy, another good scout, has opened a new store, known as Netzorg’s Cloth- ing Shop. Be sure and provide an easy chair for me, Dave, against the time when I play a return engagement at Traverse City. The local papers here announce that W. H. Lillard, who, until recently managed Hotel Clark, in this city, has accepted the management of the Warm Friend Tavern, Holland. Mr. Lillard carries with him a record of accomplishments here, which he will, no doubt, duplicate in his new field. I fee] sure in my prediction that the stockholders of the Warm Friend will find they have cause for rejoicing. Spring seems to come to Southern California every year up through the gateway of the San Gorgonio Pass. There can be little doubt about it this year, for right under the very feet of winter, enthroned on the great snow peaks of San Gorgonio and San Jacin- to, she touches the miles upon miles of almond orchards, and they burst into a sea of bloom, a warning to the icy- hearted king on the peaks that he has but a short. time to reign. This year, impatient to return, Spring came back early from whatever lands she chooses to spend the seasons that are not her own. A week or more earlier than nor- mal, the almonds bloomed. So last Sunday my medical adviser hurried me away over the famous Foothill Boule- vard out through Pasadena, San Ber- nardino and thence to Redlands and Beaumont and Banning. Approaching Banning it was easy to see that spring had come. Here and there were squares of orchards trimmed in white, as though curious, rectangular snow storms had descended here and there. For the next two months the deciduous orchards of the San Gorgonio Pass country will be a succession of blos- soms. The almonds will be scarcely gone before the apricots bloom. The peach orchards follow next and a little later cherry time will be with us every- where. It was a day of alternate sun- shine and shadow, and San Gorgonio Peak to the north and San Jacinto to the Southeast were wrapped in clouds which broke now and then to show a real snowstorm in progress there, while in the orchards a delicate snowfall of bloom from the trees whitened the earth beneath them. Along the main highway sellers of bunches of blos- soms were as busy as cranberry mer- chants. Not until you drive a mile or so north of Banning do you realize the true perspective of the great peaks which guard the pass nor do you real- ize the width of the pass itself, and the area of its far-reaching orchards. Ac- tually the main highway through Ban- ning gives one the poorest sort of con- ception of the real magnificence of San Gorgonio Pass. After you have driven north as far as you care to, and seen San Jacinto Peak and glimpsed the tawny wastes of the Colorado Desert stretching far to the eastward, you turn back again and get a real view of the gigantic wall of the San Bernar- dino ranges, with the pure white sum- mit of San Gregorio crowning it. There are wonderful highways if you are satisfied to go over the same grounds which prove satisfactory to most hu- man beings, but my chauffeur is never satisfied with ordinary thoroughfares. Next Christmas I am going to get him one of these war vehicles which makes its own roads and we will try the caterpillar method. We arrived home by “early candle-light,” our speedom- eter showed a mileage of 200, and we spent seven or eight hours profitably. A suggestion is before the committee for a trip to Boulder Dam next week. lf I pull through will tell you some- thing about it. California courts have assumed the position that hotel operators are re- sponsible for about everything which takes place in their caravansaries and making it decidedly embarrassing in many ‘instances. For example a guest in one Los Angeles hotel made the claim that he had suffered a loss by pilfering from his room. According to the landlord, two safety locks were provided for each entrance door, as an Store, Office and Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N.W. Phone 8-6027 Hotel and Restaurant Equipment Glassware, China, Silverware H. LEONARD & SONS 38-44 Fulton St., W. GRAND RAPIDS - MICHIGAN February 27, 1935 MORTON 400 ROOMS EACH WITH BATH $1.50 up Grand Rapids’ Friendly Hotel Phil Jordan, Manager oe ee CODY HOTEL GRAND RAPIDS RATES—$i up without bath, $2.00 up with bath. CAFETERIA IN CONNECTION ALL GOOD ROADS LEAD TO IONIA AND THE REED INN —— Dining Room and up MRS. GEO. SNOW, Mangaer New Hotel Elhott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon ote Michigan Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. W. H. LILLARD, Manager WESTERN HOTEL BIG RAPIDS, MICH. Modern Rates Reasonable Rooms Now Well: Heated “BACK ON THE JOB” Will F. Jenkins Owner and Operator THE ROWE GRAND RAPIDS The Most Popular Hotel in Western Michigan 300 ROOMS — SHOWERS SERVIDOR Direction of American Hotels Corp. J. Leslie Kincaid, President An Entire City Block of Hospitality Have You Seen Our New © Cocktail lounge — Popular afternoon and evening rendez- vous, @ “Pub,” our famous Tony at the service bar. Delicious 60c lunches and $1 dinners. “Danitlin GRAND RAPIDS 750 ROOMS $2 UP February 27, 1935 MICHIGAN TRADESMAN 17 evidence of a special desire on the part of the hotel man to protect the occupant. In this particular instance it was found that one of the said locks was defective, and the court held that while only one lock was required by law, where more than that number were provided it was optional with the guest to utilize but the one and this one proving defective, the responsibility was placed on the hotel. Of. course, any judge who would hold to a posi- tion like that is a fit subject for a de- tention hospital, but the hotel man has to pay just the same or go to an end- less expense to secure justice in a higher court. There are strikes and disputes every day in a dozen different unions in the city of New York. Just last week it was one of the operators of elevators in hotel] and office buildings. Wher- ever there is a live walking delegate there is always a good prospect for a row. Most of the strikes are based on a demand for higher wages, but in many of them there is no warrant be- yond a desire to display authority. It is the grand passion of these bosses to discommode the public. If they could bring trouble and inconvenience to every family in town they would be perfectly happy. They don’t care a hoot whether there is any justice in their demand or not. The mere ques- tion whether the business agent of one of their unions has the right of way in his “Rolls Rough” is enough to war- rant them in wrecking the orderliness of the community. The union has little consideration for anything but its own face. California has an egg-grading law whereby the purchaser pays for just what he gets. If you want robin’s eggs, they are sold to you at a certain mar- ket price, or if your desires run toward ostrich fruit, there is yet another sched- ule, somewhat advanced. They are practically sold by weight. At least they are by measure, which is a very good thing in its way, as there is a vast difference in the content value of the egg. Of course when you order them from a bill of fare all bets are oO Hotel Mayfair, of Los Angeles, is another of the hotels reported as hav- ing made a satisfactory financial show- ing during the past year. This insti- tition is managed by Perle Young, former president of the National Greet- ers organization, who is well known to the Michigan fraternity. Jerry Moore, resident manager of Hotel Fort Shelby, Detroit, was mar- _ried to Miss Mae Laurie, of Hancock, a short time since. The nuptials, they thought, were carried out with the ut- most secrecy, but due to a wire from a friend, when they entered the cock- tail room of a Cleveland hotel where they were visiting, they were greeted with a spotlight and wedding march. John N. Anhut, manager of Hotels Imperial and Stevenson, Detroit, and general .counsel for the Michigan and Detroit Hotel associations, has been commissioned as a colonel on the gov- ernor’s staff of Kentucky. Appoint- ments of colonels and “judges” in that particular state are said not to have been because the beneficiaries were competent judges of the three most outstanding of her products — fast horses, fair women and good liquor. Anyhow, John is a “comer” and de- serving. The Michigan Hotel Association will conduct its annual short course in hotel operation for active hotel work- ers, in co-operation with the Michigan State College, at Lansing, on April 11, 12 and 13. Miss Ruth Mary Myhan, manager of Hotel Shamrock, South Haven, will be in charge, as usual. , Frank S. Verbeck. MEN OF MARK Bartel J. Jonkman, Prosecuting Attor- ney of Kent County Bartel J. Jonkman was born in Grand Rapids April 28, 1884. His father, who died about fifteen years ago, was a clergyman of the Christian Reformed church and acted as pastor of the Second church of Zeeland many years. His mother is still living and resides in this city. Mr. Jonkman received his prelimi- nary education in the public schools of Grand Rapids. In 1911 he entered the University of Michigan, graduating from the law department with the class of 1914. For six years thereafter he was Assistant Prosecuting Attorney; eight years thereafter in private prac- tice; for the past six years he has been Prosecuting Attorney of Kent county. He has not only been unusually suc- cessful in the prosecution of crime, but has rendered hundreds of opinions for the Board of Supervisors during the Bartel J. Jonkman past six years, many of- which- ‘were tested in Circuit and Supreme Courts and always stood the test. Mr.:Jonkman was married Sept. 28, 1904, to Miss Anna Van den Bosch, of Zeeland. They have had three daugh- ters, two of whom are married. The other daughter is teaching school at Kelloggsville. The family reside in their own home at 1426 Franklin street. Mr. Jonkman is a member of the Sherman street Christian Reformed church and President of the Lions Club. He is also a member of the Cascade Country Club and Knicker- bocker Society. The only hobbies he owns up to are golf and fishing. He attributes his success to hard work. Mr. Jonkman is a candidate this spring for one of the three Circuit Court judgeships in Kent county and while his duties are such that he can- not devote any time to his campaign he feels that he stands a pretty fair chance of nomination and election. The friends who are working for his eleva- tion to the bench insist that his long experience as Prosecuting - Attorney has fitted him for the position. In both the primaries and election last fall he ran 2,500 ahead of his competitors, which would indicate that his friends are legion. Personally Mr. Jonkman is a very companionable gentlemen. He has no trouble in making friends and meets with no difficulty in retaining them in- definitely. He deals with all classes of people on an equal basis and shows no discrimination on account of race, col- or, religion, social or financial standing. These qualities, which have made him an able and _ successful prosecutor, ought to enable him to discharge the duties of judge with equal satisfaction. os Mr. Stebbins Commends the Greenville Plan I am pleased to see in a recent issue of the Tradesman, that the Independ- ent Business Mens Greenville, are sponsoring a new chain store tax bill, prepared by J. C. Van Wormer and C. L. Clark, both active member of this live organization, with years of experience as independent merchants. The object of this new tax bill, which has received the endorse- Association of ments of merchants in many towns and cities, is to eliminate the evils of the chain store system by imposing a sufficient tax to make it unprofitable for them to operate. No other form of chain store tax bill will meet the situation and protect and foster local business. This bill provides a nominal tax of $25 for a single store and doubles the amount of the tax upon each addi- tional store, thus on two stores the tax would be $50 each. Three stores $100 each. This ratio of increased taxes scon makes chain stores prohibitive and this is what must come if local business is to be assured for supporting community life. This new chain store tax bill has merit, for it is designed to do just what is needed to preserve local business and prevent community de- cay. This bill should receive the en- dorsement and support of every local organization of business men and women throughout the state. It should be followed up ‘by the same persistent effort that put the present inefficient chain store tax law promptly through the legislature. The present law should be repealed and this. proposed law should take its place and the Supreme Court should be so impressed with the support behind it, that it would sus- tain the law promptly in case there was an appeal. Why a chain store tax law? Is it for the purpose of increasing the state in- come or is it to eliminate a serious menace to home owned business? Laws are supposed to be made in the interests of the people and the com- munities in which they live. A chain store tax law that does not meet these conditions is impractical, and such is the present chain store tax law, now resting in the archives of the state Supreme Court. The object of the present law was to restrict chain stores, but the tax was placed so low that it failed to do what was expected of it, even if the Supreme Court had rend- ered a favorable decision upholding the law. Thus far many of the big chain store corporations have not paid a dol- lar of this tax and they do not expect to. It is now nearly two years since this tax law was enacted, and the chance of it being upheld by the court grows less each day. The present chain store tax law passed the legislature by an unusual majority, which is evidence that the members were well aware of the chain store menace, even if a weak- Pee day the chain store menace is greater kneed governor vetoed the law. than ever and the time is ripe for a greater assault upon this public enemy of human welfare. This long continued depression has proved a stimulous to the large chain stores and mail order corporations. The former have received the bulk of the welfare orders which have gone to the constantly increasing millions of un- Both of local exploitation have profited finan- employed. these systems of cially, as shown by the regular and spe- cial dividends going to the stock- holders. A careful business survey of this state shows that many towns and cities have lost over one-half of their local trade. chants In cany cases home mer- have been driven out of the main business sections ‘by greedy chaiu stores and mail order corporations. The latter are now sending ‘business solicit- ors throughout the smaller villages and farming districts, who urge mail order buying, for which they receive a credit Thus, the of wealth goes on year after year and commission. concentration many wonder what is to become of the poor and unemployed. It is certainly time there was an awakening. Corporate financial greed has nearly ruined the Nation, though the people have it within their power to destroy it. Michigan, as weli as other states, is being impoverished by the removal of hundreds of millions of dollars in profit on trade that former'y remained in the state. It is no wonder we have a serious taxation problem, which to close schools and We have stood idly by and seen nearly all the feathers picked off the American eagle by organized greed. We seem to be afraid to stand up for our inalien- threatens other public institutions. able rights and for social justice as we face the onslaughts of the kings of greed. We not only control by the international bankers, but we are under business control by giant corporations. The great problem is to awaken the people to the menace that hangs over them. have monetary They must be made to understand that the profit on trade is what builds communities and wealth. They must be made to see that if local business cannot make a profit it has nothing to spend upon com- munity betterment, therefore property Good times can only come when there are profits made and spent locally. This is what keeps money in circulation. Chain values must continue to decline. stores and mail order corporations pre- vent local prosperity as they drain the community of its trade and profits are sent away to distant stockholders. These are facts that Michigan busi- ness men and women must face and they should get behind an active cam- paign of education to show the people they are harming their own interests (Continued on page 24) 18 DRUGS Michigan Board of Pharmacy President—M. N. Henry, Lowell. Vice-President — Norman A. Weess, Evart. : Other members of the Board—Frank T. Gillespie, St. Joseph; Victor C. Piaskow- ski, Detroit; Earl Durham, Corunna. Director—E. J. Parr, Lansing. Examination Sessions — Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. Michigan State Pharmaceutical Association. President—J. E. Mahar, Pontiac. Ex-President—Duncan Weaver, Fenn- ville, First Vice-President—Ben Peck, Kala- mazoo, Second Vice-President—Joseph Maltas, Sault Ste. Marie. Treasurer—Henry Hadley, Benton Har- oor, . Secretary—Clare F. Allan, Wyandotte. Executive Committee—-M. N. Henry (chairman), Lowell; Benjamin S. Peck, Kalamazoo; A. A. Sprague, Ithaca; Leo J. Lacroix, Detroit; James W. Lyons, Detroit; Ray Jenson, Grand Rapids; Dun- can Weaver, Fennville. What Research Has Meant to Humanity Aside from the attractive colors, the dyes have played a heroic role in man’s combat with disease. For thousands of years man had seen his companions, weak and strong, slain by the invisible microbes against which he had no weapons. He did not know what they were nor whence they came. It is not surprising that such deaths were at- tributed to evil spirits. About 1880 the blinders were removed as Robert Kochi learned to use dyes to stain the micro- scopic disease germs and to catch their pictures on photographic plates. The bacillus of typhoid fever was dis- covered in 1880 and by 1896 a serum had been made to prevent the disease. In our war with Spain we had 107,973 men in encampments and 1,580 of them died from typhoid fever. The skill ot the physician, bacteriologist, chemist, physicist and sanitary engineer has practically wiped out one of the most dreaded diseases. The first preparation of ether might have been regarded as just another compound for its value was certainly unknown at that time. The surgeon who first used ether as an anesthetic is reported to have done so in spite of threats of mob violence if his patient died. But the major operation was a success and how surgery has developed with the assistance of ether and im- proved anesthetics! An idea of the tremendous effort, per- sistence, expense and time consumed on individual research problems is re- vealed in the preparation of salvarsan, commonly known as 606, used in the treatment of syphilis, The number 606 indicates that 605 unsuccessful attempts were made before the compound having the desired effect was produced. The Wall Street Journal, always keen to discern values, gives the fal- lowing estimate of the services of chemistry: “It has been well said that if we were to take away what the chemists have contributed, the whole structure of modern science would break down at once.—Faith may remove moun- tains, but modern science relies on dy- namite, Without explosives our great engineering works must cease and the MICHIGAN TRADESMAN Panama Canal, no less than modern warfare, become impossible! Chemistry has made possible the transportation systems which span the leading coun- tries of the world. It has made it pos- sible to turn to man’s service the wealth of the mineral world. By analy- sis of plants and soils, the waste ma- terials of the world have been brought to the growing crops. Indeed, every great industry, whether it be farming, manufacturing, transportation or min- ing, would almost immediately relapse into barbarism if the secrets of the chemist and physicist, the geologist and mineralogist, could be gathered up and cast into the sea.” Lack of time forbids me to mention but a few results of research. Let’s permit our imagination to wander for a moment and attempt to visualize what life would be without the auto- mobile, telephone, electricity, radio, artificial refrigeration, airplane, moving pictures, x-ray and. microscope. Imagine the amount of pain that has been relieved by modern medicinals. Imagine having a tooth extracted or a wound stitched without the local an- esthetic novocain. Have you ever seen a friend or ¢ei- ative pulled from the death grip or diphtheria by the administration of anti-toxin? Have you ever seen a dia- betes victim respond to the use of in- sulin? If so, you can realize what this type of rerearch has meant to hu- manity. And so the search for the new goes on and on. The apparently unimpor- tant discovery of to-day may be util- ized to save lives and money to-mor- row. —_—_e-- About Those Bad Moths The moths that fly directly toward the light are not the ones to destroy clothing, says the U. S. Bureau of En- tomology. The tiny, buff-colored: glis- tening miller, always of the female gender, flits about in dark corners and closets and tries to hide behind clothes and curtains is the real offender. This moth doesn’t eat the fabrics. She just picks out a suitable feeding ground for the larvae or worms that hatch from the eggs she lays, and proceeds to de- posit her eggs. Thorough brushing, shaking, airing, sunning and cleaning usually do away with an eggs or larvae that may already be in garments. But it is best to pack your winter things in heavy unbroken paper with the edges sealed with gum- med paper so that moths cannot get at them. Our grandmothers used cayenne pep- per, tobacco, lavender flowers, allspice, black pepper, salt, borax, cedar and eucalyptus leaves to ward off the moths Now scientists have found by tests that none of these is of any value for fight- ing these destructive insects. 2-2. —____ There is no personal charm so great as the charm of a cheerful and happy temperament. It is a great error to suppose that this comes entirely by na- ture, it comes quite as much by cul- ture-——Van Dyke. —2+>___ Education is a chest of tools. Serious Accident to the Cruzen Family The Pasadena Star-News publishes the following account of an automobile accident which was recently sustained by Alva Cruzen, who formerly lived in Grand Rapids and traveled for the Hazeltine & Perkins Drug Co.: Three persons received painful in- juries and two autos were wrecked early today in a spectacular two-car collision at Sierra Madre Villa Avenue and Paloma Street. Mrs. Alva Cruzen of 225 Sunny Side, Sierra Madre, suf- fered a fractured right leg, bruises and severe shock, and Mrs. Alice Bos- worth of the same address, lacerations about the face. Eli Cruzen of Sequima, Wash., received a back injury. All were taken directly to St. Luke Hospital in a city ambulance in charge of Dr. W. E. Delphey of the Pasadena Emer- gency Hospital staff. Alva Cruzen, husband of one of the injured women, was driving the Cruzen machine, and Donald F. Wilcox of East Pasadena riding alone, was driv- ing the other car. Both drivers escaped even minor injuries. According to reports made to the police by ‘both drivers, the two cars were traveling approximately 25 miles an hour and crashed in the middle of the intersection. Neither driver saw the other machine approaching until the moment of impact. The Cruzen car was going West on Paloma Street and the car Mr. Wilcox was driving South on Sierra Madre Villa Avenue. Mr. Cruzen said he slowed up when approaching the inter- section and saw no other car until he was almost in the center of the cross street. He then tried to speed up, and the other car hit his machine in the rear, turning it over three times. The Cruzen machine came to rest 50 feet from the place where the impact SEASONABLE February 27, 1935 took place and was on its left side with the three persons underneath. It was necessary to tear through the roof of the car to release Mrs. Cruzen. The Wilcox machine turned over and was a complete wreck also ac- cording to the police report. 6s __ Less Confidence in the Textile Outlook The showing in the week fol- lowing the rendering of the gold clause decision by the Supreme Court has undermined hopes that the current season would yet prove a profitable one for various divisions of the textile industry. The unseasonably small volume of buying of recent weeks is bringing about some weakening of textile prices at a time when, in past years, advances were the rule. This price situation has engen- dered greater caution among va- rious groups of buyers. More talk is heard in the trade about viola- tion of “‘price floors’ established by the NRA codes. One factor in the current situa- tion is the lack of enthusiasm on the part of consumers toward special retail dry goods sales. An- other is the evident lack of incen- tive to make advance commit- ments, such as existed during this season in each of the past two years, when the NRA and mone- tary inflation dxpectations were potent factors. During March every state legislature in the Nation will be presented with a bill to have all school ‘busses painted a uniform color of red, white and blue. Such a bill has already been presented to the Michigan legislature. This move was sponsored and has been promoted by the United Commercial Travelers in their drive for safety on highways. ITEMS SEED DISINFECTANTS CERESAN DuBAY No. 738 SEMESAN BELL NU-GREEN INSECTICIDES PARIS GREEN LIMEand SULPHUR ARSENATE of LEAD ARSENATE of CALCIUM BORDEAUX MIXTURE COPERCARB OXO BORDEAUX SPONGES PICNIC SUPPLIES CHAMOIS SKINS WAXES POLISHES CLEANERS PAINT BRUSHES—VARNISH BRUSHES BATHING CAPS BATHING SUITS and SHOES SODA FOUNTAINS and SUPPLIES PAINTS ENAMELS TURPENTINE RUBBER BALLS GOLF SUPPLIES LACQUERS MOTH DESTROYER BASE BALLS CAMERAS and FILMS VARNISHES OILS MARBLES PLAY GROUND and INDOOR BALLS and CLUBS ANT ROACH — LICE BEDBUG FLEE RAT MICE MOSQUITO TICK KILLERS, ETC. Our prices are right and stock complete. HAZELTINE & PERKINS DRUG CO. Grand Rapids, Mich. i id tg a rail Kelton ities eaiee ff | 2 : setae 4 19 7 February 27, 1985 MICHIGAN TRADESMAN ; I1UM ‘ MORPHINE POTASS 4 it OAT be Peet lc) Pert me: CCR rereCEeCIN EO ee @te 76 «ss Bicarbonate, Ib. ..-..- ——_ oa 35 WHOLESALE DRUG PRICE CURRENT dines ee ee 3 Sim ‘ oo ae Bichromate, x < = : 5 Bromide, 1b. Prices quoted are nominal, based on market the day of issue. MUSTARD Carbancic, Tb. 48 @ 72 Bulk, Powd. 50 Chlorate Select, Ib, -----—----—- e«¢ © tal Wy) 2 @ 29 No. 1, 1Ib.---——--—--- 17 @ Bowds 1p. eee 19 @ 27 5 ACID : FLOWER Gram.) Wb ee 32 @ 40 : , yo Arnica, lb. ---------------- 50 @ 5&6 NAPHTHALINE fodide 1p. (2 eae 183 @ 2 04 i Acetic, No. 8, lb.------------ 6 @ A 15 6 i Boric. Powd., or Xtal., Ib... 07%@ 20 Chamomile 60 @ 70 Balls, lb. ------------------- 08% Permanganate, lb. __--_---- 30 @ 50 { Carbolic, Xtal., lb. -------- 36 @ 4 German, lb. ----------- 140 Flake, MD. a 08%@ 15 prussiate ; eae ib. 5 Roman, Ib. -———------- @ Rd Ibe 90 @ 1 00 j Muriatic, Com’l. 10 ee a @ NUTMEG aa Yellow [be 60 @ 60 i itric, Ib. ---- oe 16 eee eal Gi ae 1&5 Pound -_------ ee i Oxali¢ lb, - ue - ee ee oe Powdered, ——————— @ 50 QUASSIA CHIPS — a i Sulphur} b. BoOun@) 2200 ee i See a. Lest an 33 @ 40 FORMALDEHYDE, BULK NUX VOMICA Powd Ibo eae 35 @ 40 ; . Pound 222 <2: 08 @ 2 oe @ 2% ‘ ALCOHOL ered ue 1b @ 86 QUININE ¥ i Denatured, No. 5, gal.------ 38 @ 50 powder re ee as @ 10 vow a 5 02, cans, 02ZS.---------—- @ 7 ‘ Vwood, gal) ---- § @ 60 : OIL ESSENTIAL — 4 Almond i ALUM-POTASH, USP Pound Sa. 6 @ 65 Bit., true, om -—------ g & Foun 4 @ 15 | ee ee o%O 18 Bit, art. 9: i Se @ 2 00 cf i Powd. or Gra., lb.---------- GLUE i Sweet, art., @120 aconite, Powd., 1b @ 90 ; Brok., Bro., lb.---_--_-—-- 16 Q 95 Amber, crude, @ie Alkanct Ip 2 gs am 4G AMMONIA Gro’d, Dark, 1b.--------- - $ 3g Amber, rect., 1b... @200 ‘Aixanet, Powd., 1b.---._. ae @ 50 ‘oncentrated, Ib. -----.-~-- o @ 18 Whi. igke, Ike zs 36 Anise, 1b, --------- @160 Belladonna, Powd., @ eo bo — ge © wie @ 4 Bay, ib, 400 @ 426 Blood, Powd., Ib._-——.—- 3 @ 45 hip ee Ke «(18 White AXX light, Ib.------ 2%@ 50 Bergamot, lb. -----—------- 320 @360 Burdock, Powd., lb.--_-- @ 60 Garbonate, Ib) 23 @ 30 Ribbon ------------------- % Gajepue Ibo 160 @200 Calamus, Bleached, Split and Muriate, Lp., lb....---_—. 18 @ 30 Caraway $'d, 1b.--_——-—- 350 @ 400 Peeled: Ip, 2 @ Murtate, Gra., Ib.---.---.- Ke 2 GLYCERINE Cassia. BAe Ib. ee : z= é ; fe camae, cnet, eee @ 2% : 1b $2°@ % Pound 3 19 @ 45 Cedar SS amus, Powd., Ib...------ @ 50 Muriate, Po., Pound Cedar Leaf, Coml., 1b...---- 100 @125 Elecampane, Ib. "TT. a5 @ 30 i ARSENIC GUM Citronella, ib. 100 @ ; 95 Gentian, Powd., yb.____. 17%@ 30 : 07 @ 20 Aloes, Barbadoe Cloves, lb, ~----------------- 18 @ 60 Ginger, African, Powd., lb. 16 @ 25 4 pound: | ae so called, iL * gourds @ © Croton, Ibs, -.-..----------- 400 @¢ Ginger, Jamaica, Limed, lb. 38 @ 56 a Powd. 6 Tl 38 @ 45 Cubed, Ib. ---------------- on ee Ginger, Jamaica, Powd., Ib. #0 @ | 49 er tenner ene ana Erigeron, 1b, oldenseal, Powd., Ib...-...175 @ 2 00 BALSAMS Aloea, a. b. ¢ = Buealytus, ib. 8 @ 120 —Hellebore, ‘White, Powd., lb. 20 @ 30 Copaiba, Ib. -----_---—---- ee ame ane ane @ 4 Fennel —___. 225 @ Indian Turnip, Powd., Ib. @ 650 Fir, Cana., Ib..-.___------- 200 @ 3 40 ALABIE. ipl (BEUme mene @ 30 Hemlock, Pu, Ib. ---------170 @220 ipecac, Powd., ib....__-_- 3 00 @ 3 60 Fir, Oreg., 1b.-------------- OOF Be a 17 @ 25 Hemlock Com., lb.------100 @126 Licorice, Ib, 1-2-7 30 @ 36 Peru, ib £00 @ 4 60 ae Gun “Ib a @ Juniper Ber., ihe 300 @ 3 20 Licorice, Powd.. ib. 23 15 @ 25 x Tolu, Ib) Jo 1 60 @ 1 80 Ron P’ ee . 23 @ 35 Junipr Wid Ibe Use —-150 @ 1 75 Mandrake, Powd., lb.______ @ Ww a aoe nc id: a : 41 @ «50 avy. wiow., tb.- =< 6 00 @ 6 40 Marshmallow, Cut., in @ 459 ee a @ 7 wav. Gard, lb..-——---.-- 125 @160 arshmallow, Powd., b.--- @ 60 BARKS Asa: foetida, Po., Ib.. ae @ toe oT 215) @ 260 (Oris Ibo ee aie @ 35 ia Guae powder on if @ 65 Mustard, true, 0zs.---—-—~- @1i = Oris, Fowd. We 0 @ 45 Ordinary, Ib. __---.----- @ 0 FF ib : Coenen @100 Mustard. art.. ozs. .-------- @ 338 OFTis, Fingers, lb.-------__. @1%5 eas ule eee @126 Orange, Sw., 1b...-----—- 300 @ ta Pe Fou. 150 @ 2 26 Saigon, Ib, ._.--____- 6 2a @ © Figanum, art. Ib-----—--100 @% 2) poke, Powd., Ib. @ 30 Saigon, Po., lb.-—------ oe @ Bae @ 7 Pennyroyal, Ib. -——----—- 27% @3 90. «- Rhubarb, Ib. @ 380 Bim in 2 oe ee ee © oo ose 42 @ 50 Peppermint, lb. --————- 550 @6 00 Rhubarb, Powd., @ 60 ena 38 @ “s ae, OEE, he 42 @ 50 Rose, dr. --—----—-——--—- s ae Sarsaparilla (Honduras, cut) 1 29 @ 1 20 ; See) 6S Oe eek asia ASO AN Bh Rose, Geran,, 0ZS.--------—-~ Sarsaparilla, Med., Cut, Ib. 60 Sassafras (a Ib, 60) 2 2 Sore « ¢ Rosemary Fiowers, Ib.------ 10 @1M Suis Powd, ib ak go Soaptree, cut, Ib.._--__---5. 2 @ 30 No. 1. bbls 160 @175 Sandalwood 0 Tumeric, Powd., 1b,.-- 16 @ 2 Seaptree, Po., ¥b.-------—-- “oe © No. ¢ ee g ibe BL, tb, ---—-----—-- $00 @ $02 = Valerian, Powd., Ip.-—W-1_- e @ Pow, 1 fs G46 2 : a BERRIES True. lb 1 90 @ 2 40 Epsom lb 0. o . 0 ere nnneemenn ee 3 Canpeh 1b @ 7% HONEY Syn., Ib. ---1 oo e : a Glaubers “@ 0 Gubeb, Po, lb @ 80 Pound -------------—--, ----- 2% @ 40 Spearmint. lb ay : SS @ 4 00 Bump. lb oe 02 @ 10 Juniper, Ib, ----------- 10 @ 2% ake aes ee 717% @240 .. Gram, Ib. ------W-W 03%@ 10 . . : Tae Nitre BLUE VITRIOL %s Loose, Pressed, Ib.------ @ % Th Whi., 1b. -200 @ 2 60 Xtal. or Powd 10 @ 20 Pound 0 @ 15 Wee ace ib 560 @6 00 Gran, te 0 @ 20 hi ie ee ee HYDROGEN PEROXIDE pee "ta acm Rechte mo 17 @ 30 BORAX Pound, gross -------- ee gis . Syn. ee 76 S190 «= SOda, Ib. -------___ 02%@ 08 % Ib., gross ..---------. enn WwW mseed, Ib. ---—. -350 @ 4 00 P’d or Xtal, Ib..--------- 9% @ 13) ¥ jp? gross _---WW-e ---11 00 @11 60 LON ee eas ee Te Toe" 6 60 6 00 SEED Wormwood, Ib. ----------- @ ae. ie SER enn 40 @ 45 BRIMSTONE INDIGO Canary, Recleaned, Ib..--__. 10 @ 16 Pound oe 604 6 @ «610)—=s Madras! Ib, .. 200 @ 3 25 aire Many 45 169 Cardamon, Bleached, Ib.__. @ 200 TE Castor, ae a 2 nue ~ Caraway, Dith ik. a a Cocoanut, o-oo ano - == elerye Ib) oon 110 ain dl sa | Pas ip ee oer. @ 41 Cod Liver, Norwegian, gal. 120 @ 1 60 Colchicum, Powd., 1b... 3 2 00 Pound 222 72 @ 8 oO ors ae coe zal, 20 } 2 2 Coriander, Ib, 15 @ 2 Lard, ex., gal. QHNGR Ib, oe 30 40 CANTHARIDES ao heaters Lard, No. 1, gal... @ 1 40 Flax, Whole. lb cae ds Baied Baad @4650 Xtal, Ib. --.... = o ¢ Sree ee eet @ 05 lax. Ground. 64@ 16 : cee ae Powd. and Gran.._-_-------- Linseed, boil., 2 mp, Recleaned, 1b....___ 3 1 Chinese, Powd, .-------- @ 200 Neatsfoot, extra, & @ 100 Lobelia, Powd. ib. bey — g a Olive Mustard, Black, 1b..—___ 17 25 CHALK ee 150 @ 200 Malaga, gal. - @250 Mustard, White, Ib.-------- is"@ 36 Crayons oes ere re bo a 50 Pure, gal. ace roppy, Bus bla |e ee White, dozen ---------- Ost eee aS $160 Sperm, gal. --- 7S Gee @ 125 Dustless, dozen .______ @609 Wafers, (248) box---—- Sn a gi 65 Rape, tbo 10 @ 15 French Powder, Coml., Ib... 03%4@ 1 gal 365 © Sabadilla, Powd., 45 @ BS Precipitated, lb. ...-- co 120@ ) «616 LEAVES Whae gal ee Sunfiower, 1b. 11 @ 20 Prepared, lb. -------—----- 14 @ Buchu ibs, shorts 9! 222s @ 7 Worm, Levant, Ib..._--_-__- @ 5 25 White, lump, bee 03 @ 10 = Buchu, aoe Se ¢ ae OPIUM Worm, Levant. Powd.______ @ 5 50 Buchu, Ip 1 20 Sage, bulk, ib: Le 25 @ 30 Gum, ozs, -_-----------—--- sone Peas oe 60 @ 70 Sass, loose pressed, 48, Ib. g a care Oe 2s Castile, Conti, White , Ib, —-—----—------—-——= age, ounces -..-.-..-- see @ % Gran, ozs, nnn lL Box Le Powder, Ib. ---------------- 62 @ % Sage, Pd and Grd.__-_. ae @ 3 Ban ieee ae CLOVES BOY aiccandsin 1b 3 @ 4 6%@ 15 2 ot gp exani a, i ee aera oo ee 0 ‘ eo i =e 4 Tinnevella, tb. --.---. 2 @ 49 Found -- ew .|6hlUaCU SU Powd., lb, ------------- 25 36 Ash —_-----_-_--__-__--__-- ' Uva Ursi I 31 PEPPER ip 46 35 Bicarbonate, COCAINE Uva Ursi, P’d., Ib. -.------- @ 56 Caustic, Co’l., 15 yposulphite, Ib. 10 Ounce ------------------------ 23 Ges LIME 55 Phosphate, ib 28 : Sulphite COPPERAS Chloride, med., dz. -------. Sal ib Xtal) tb 222 03%@ 2 Chloride, large, dz.-----—- 3 1 45 oo eis be ree 25 ayprnnnnennnnonao co ound ____--______________- Silicate, Sol., gal.._.-.--- Powdered, Ib. .---- LYCOPODIUM ae icate, Sol., gal 40 @ 60 P ee ee 46 @ 6 PETROLA CREAM TARTAR oe ie a a8 ae Pound --—----—------------- Amber, < iD foe a g a Le ee eS 30 Cream Whi., Ib.--------—- CUTTLEBONE Carp., %8, lb.-------------- @ Tile White we 20 @ 2% SYRUP Carb., 18, 1 @ 33 a : 27. Rock Candy, Gals,_...-_-__. 70 Pound) _=_-___--— __- aoe 40 O80 Gan Powal ih eno: 16 9 265 Snow White, Ib.-------—--- 22 @ @ 8 Oxide, Hea., DENTAL TAR pee tee 15 Oxide, ‘Meht, Ib. o % PLASTER PARIS ani “beeen asa Yellow Corn, Ib.-_.-------- uae 16 Berets Soe ee 03%@ 08 Pints, dozen -_--______W___. @ 160 White Corn, Ib.- @ MENTHOL a Less, Ib. ---------—---------- Quarts, dozen _-.____._ @ 2 %5 EXTRACT Pound -------------------—-- $9 @5 POTASSA e Witch Hazel, Yellow Lab., MERCURY Caustic, st’ks, lb.---------- 69 @1 04 TURPENTINE gal, 95 @1 65 . 2 00 Liquor, tb. _.________..____. @ 40 Gallons -_-_-_______-______ 66 @ 81 Linationy Pa, ihe 60 @ 60 Pound . =. 175 @ . pope mena, 20 MICHIGAN These Quotations Are Used as a Base to Show the Rise and Fall of Foods Quoted on This and the Following Page. The following list of foods and grocer’s sundries is listed upon base prices, not intended as a guide for the buyer. upon the market. the week before, it shows the cash advance or decline in the market. Each week we list items advancing and declining By comparing the base price on these items with the base price This permits the merchant to take advantage of market advances, upon items thus affected, that he has in stock. By so doing he will save much each year. The Michigan Tradesman ls read over a broad territory, therefore it would be impossible for it to quote prices to act as a buying guide for everyone. takes advantage from it. A careful merchant watches the market and ADVANCED Pork Sausages Loins—2c Bologna—ic Butts—ic Liver—5c Shoulders—ic Spareribs—tic Neck Bones—l/c Trimmings—Yoc Frankfort—2c Headcheese—2c Sardines—22c Flake White Soap—10c Ivory Soap—10c P & G Soap—10c Dry Beans, all varieties Liver Salted Peanuts—l2c DECLINED Beef—3c Chipso—25c Pork—2c Quaker Sait—10c Doffee—loc AMMONIA BREAKFAST FOODS Blackberries Pramio, No. 10... Little Bo Peep, med._- 1 35 Kellogg’s Brands Quaker, No 22500 1 70 Little Bo Peep, ige.--- 2 = Corn Flakes, No, 136— 2 65 Quaker, 32 oz._._--.-- ot Corn Flakes, No. 124— 2 66 Blue Berries Star 12-07. _- 5 Pep, No. 224__________ 26! Wagle “No. 10. 50 Pep No. 25) -.._.._._.. 1 05 Krumbles, No. 412... 1 55 Cherries Bran Flakes, No. 624-_ 2 37 Hart, No. 10__--_-__-_ 5 70 Bran Flakes. No, 650..100 Hart, No, 2 in syrup-. 2 25 Rice Krispies, 6 oz... 240 Hart Special, 2----.. 1 25 APPLE BUTTER Zc 12-28 oz., Doz 1 60 BAKING POWDERS Clabber Girl 10-oz., 4 doz. case___. 3 50 2 ib.; ‘4 doz. case_-_-_- 2 30 Royal, 2 0z., d0z.----- 80 Royal, 6 0z., doz.----- 2 00 Royal, 12 0z., doz._--- 3 85 Royal, 5 lbs., doz._--- 20 00 Rumford’s 10c, per dozen__------ 91 8-oz., per dozen_--_-- a 94 12-0z., per dozen_-_--_ 2 25 5-lb., per dozen__---- 12 25 gps 4-0z., 3 doz. case 8-0Z., 2 G0Z._—_ 16-0z., 2 doz.____ >. 6 doe. K C 10 0z., 4doz.in case-. 3 35 3 15 0z., 2doz.in case_. 2 250z., 2 doz. in case__ 4 12 5 Ib., 1 doz, in case__ 5 10 Ib., % doz. in case.. 5 BLEACHER CLEANSER Lizzie, 16 oz., 12s--_-- 2 16 Linco Wash, 32 oz, 128 2 00 BLUING Am. Ball, 36-1 0z., cart. 1 00 Boy Blue, 18s. per es. 1 35 BEANS and PEAS Dry Lima Beans, 25 1b, 2 20 White H’d P. Beans__ 4 05 Split Peas, yell., 60 Ib. 3 35 Split Peas, gr’n, 60 lb. 4 75 Scotch Peas. 100 Ib._- 6 65 BURNERS Queen Ann, No.1 ----- 1 15 Queen Ann, No. 2 ----- 1 25 White Flame, No. 1 and 2, doz._--------- 2 25 BOTTLE CAPS Single —— 24 gross ease, case.____. -4 10 Rice Krispies, 1 0z.---- 1 10 All Bran, 16 0z. ---— — 2 30 All Bran, % 02 Whole Wheat Fia., 248 2 40 Whole Wheat Bijs., 248 2 31 Wheat Krispies, 245__ 2 40 Post Brands Grapenut Flakes, 24s-- 2 10 Grape-Nuts, 248 ------ 3 90 Grape-Nuts, 50s ------ 1 60 Instant Postum, No. 8 5 46 Instant Postum, No. 10 4 70 Postum Cereal, No. 0. 2 38 Post Toasties, 36s__-. 2 66 Post Toasties, 24s_. a. 2 65 Post Bran, PBF, ak a4 Post Bran, PBF, 2 36 Amsterdam Brands Gold Bond Par., No.5% 7 50 Prize, Parlor, No. 6_.. 8 00 White Swan Par., No.6 8 50 BROOMS Quaker, 5 sewed_------- 7 50 Warehouse -—------ 7 75 Winner, 5 sewed---_-- 5 76 Mie 4 25 BRUSHES Scrub New Deal, dozen---- 85 Stove Shaker, dozen ..------ 90 Shoe Topcen, dozen BUTTER COLOR Hansen’s, 4 oz. bottles 2 40 Hansen's, 2 oz. bottles 1 60 CANDLES Electric Light, 40 Ibs.. 12.1 Plumber, 40 Ibs..-----. 12.8 Paraffine, 6s ---------- 14% Paraffine, 12s .---- - 14% MWirkine 40 Tudor, 6s, per box__-- 30 CANNED FRUITS Apples Per Doz. Imperial, No. 10------ 5 00 Apple Sauce Hart, No. 2....---- 20 Mart No. 10.00 5 75 Apricots Ferest, No. 10---—- 9 00 Quaker, No. 10-—--- 9 15 Gibralter, No. 10---. 9 25 Gibralter, No, 2%---. 2 40 Superior, No. 2%. 2 80 Supreme, No. 2%~--. 3 10 Supreme, No. 2------ 2 25 Quaker, No. 2_..---.. Quaker, No. 2%-~----- 2 86 Supreme, No. 2 in syrup 2 25 Hart Epestal No. 2_. 1 35 Cherries—Royal Ann Supreme, No. 2%. : = Supreme, No. 2_---_-_ Gibralter, No: 102) 9 25 Gibralter. No, 2%---. 2 75 Figs Beckwith Breakfast, No: 10) 2-2 1 00 Carpenter Preserved, 5 oz. glass -—---_ 1 36 Supreme Kodota, No. 11 90 Fruit Salad Supreme, No. 10_---. 12 00 Quaker; No; 10. --_ 11 75 Supreme, No. 24%-_--_ 3 60 Supreme, No. 2....... 2 70 Supreme, No, i.____ 210 Quaker, No. 2%-~--. 3 15 Goosberries Michigan, No. 10----- 5 35 aoe Fruit Zeneda No, 2. 1 35 Grape Fruit Juice Florida Gold, No. 1-- 87% Quaker, No. 2 1 365 Florida Gold, No. 5-~ 4 35 Loganberries Premio, No. 10 ------ 6 75 Peaches Nile, sliced, No. 10. 6 50 Premio, halves, No. 10 6 50 Quaker, sliced or halves, No. 10------ 8 20 Gibralter, No, 2%--.. 2 00 Supreme, sliced No. Oe 2 15 Supreme, halves, Ne. 24 2 2 25 Quaker, sliced or halves, No, 244------ 215 Quaker sliced or halves, No. Po 1 70 Pears Quaker, No. 10------ 8 69 — Bartlett, No. oo Quaker, Bartlett, No. Se ee 1 95 Pineapple Juice Doles, Diamond Head, Noo2) oe 45 Doles, Honey De Neo 10) 6 75 Pineapple, Crushed Imperial, No. Fg pi os 7 50 Honey Dew, 2%. 2 40 Honey Dew, Ne. 2... 3 oF Quaker, No. 2 Quaker, No. Quaker, No. foe TRADESMAN Pineapple, Sliced Honey Dew, sliced, No: 40 2 Honey D Dew, tid bits, ee 0 Honey ne No. 24%-. 2 45 Honey Dew, No. 2... 2 00 Honey Dew, No, 1... 1 10 Ukelele Broken, No. 10 7 90 Ukelele Broken, 24%. 2 25 Ukelele Broken, No. 2 1 85 oe Tid Bits, No. 8 26 35 90 05 Plums Ulikit, No. 10, 30% sD 50 Supreme Egg, No. 2% 2 30 Supreme Egg, No. 2. 1 70 Primo, No. 2, 40% mrp Prepared Prunes Supreme, No. 2%. 24 Supreme, No. 10, Stalag ooo 6 50 Raspberries, Black Imperial, No. 10---—- 7 00 Premio, No. 10-....... 8 50 Hart, 8-ounce -----._ 80 Raspberries, Red Premio, No. 10..--.--. 8 75 Strawberries Joraan, No. 2... 2 50 Daprett No. 200 2 25 Quaker No. 2... 2 35 CANNED FISH Clam Ch’der, 10% oz._ 1 35 Clam Chowder, No. 2__ 2 75 Clams, Steamed No. 1 2 75 Clams, Minced, No. % 2 40 Finnan Haddie, 10 0z._ 3 30 Clam Bouillon, 7 oz. 2 50 Chicken Haddie, No. 1 2 7 Fish Flakes, small____ 1 25 Cod Fish Cake, 10 oz. 1 5a 1 2 1 3 Salmon, Med. Alaska_ 1 75 Salmon, Pink, Alaska 1 38 Sardines, Im. %, ates Sardines, Cal. Tuna, % Van Camps, G0Z. ce ee 1 75 Tuna, %s, Van Camps, doz. Tuna, Is, “Van Camps, Tuna, %s, Chicken “Sea, oo 170 Tuna, % Bonita_..... 1 25 CANNED MEAT Bacon, med, Beechnut 2 50 Bacon, lge., Beechnut 3 75 Beef, lge., Beechnut__ 3 26 Beef, med., Beechnut_ 1 95 Beef, No. 1, Corned__ 1 90 Beef, No. 1, Roast -_.. 1 95 Beef, 2% oz., Qua., Sli. 1 30 Corn Beef Hash, doz. 1 70 Be>fsteak & Onions, s. 2 70 Chiii Con Car., 1s... 1 05 Deviled Ham, %8----- 1 85 Deviled Ham, %s---. 2 2” Potted Meat, % Libby 48 Potted Meat, % Libby_ 75 Potted Meat, % Qua... 65 Potted Ham, Gen. \%-- 1 35 Vienna. Saus. No. %.-- 90 Baked Beans Campbells 48s __-..-_. 2 35 CANNED VEGETABLES Hart Brand Asparagus Quaker, No. 3. 2 20 Haunt Ficnic __._.___ 1 80 Hunt No. 1, Med. Green 3 00 Hunt No. 1 Med. White 3 15 Hunt No, 1 Small Green) 2 80 Baked Beans String Beans Choice, Whole, No, 2.. : 70 Cut,, No 10 ee 7 26 Cat No. 2) oo ee 1 35 Marcellus Cut, No. 10_ 6 00 Quaker Cut No. 2... 1 20 Wax Beans Choice, Whole, No. 2.. 1 70 Cut, No. 10 7 Cut, No. 2 Marcellus Cut, No. 10_ 5 50 Quaker Cut No. 2... 1 20 Beets Extra Small, No. 2... 1 75 Hart Cut, No. 10._.... 4 50 Hart Cut, No, 2... 95 Hart Diced, No. 2_-.. 1 00 Quaker Cut No. 2%-- 1 20 Carrots Diced, Ne.2 .......... 95 Diced, No. 10 -..----. 4 #@ Corn Golden Ban., No. 2---- 1 55 Marcellus, No. 2---... 1 25 Fancy Crosby, No. 2. 1 40 Whole Grain, 6 Ban- tam: No. 2. 1 65 Quaker No. 10 8 00 Peas Oxford Gem, No. 2---- 3 15 Sifted E. June, No. 2_. 2 00 Marcel., Sw. W No. 2 1 55 Marcel., E, June, No. 2 1 46 Quaker, &. Ju., No. 10 8 00 Quaker E. J., No. 2_-_ 1 45 Pumpki. Seed 5 25 24g Quaker_____. 110 . 2; Quaker. 95 Spinach Supreme No. 2%----- Supreme No. 2---.-- 1 Quality. No. 2.03 1 Quality, No. 2%. __ Succotash Golden ea ialie No. 2_ Hart, No. 1 Pride of A core 1 26 Tomatoes CATSUP Quaker, 10 oz._..-doz. 1 10 Quaker, 14 oz.-._doz, 1 4@ Quaker gallon glass, dozen oo 11 00 CHILI SAUCE Sniders, 8 oz. Sniders. 14 oz. OYSTER COCKTAIL 2 00 Sniders, 11 o02.-.--.--. CHEESE Moauetort 220 68 Wisconsin Daisy ~_----_ 20 Wisconsin Twin —_____ 1% New York June, 1933--__ = 1 lb. Sace, 36s, cs.----_ 2.30 - Brick oui No. 2% Size, doz.____110 Michigan Flats _ at No. 10 Sauce. 4 00 Michgan Daisies __---- 171 Wisconsin Longhorn __ 2 Import Leyten —__--__ Lima Beans 1 Ib, Limberger ~-_.---- 20 Baby, Noe. 2 60°. Imported Swiss ---... —> oe Marcellus, No. 2------ 125 Kraft, Pimento Loaf____ 27 Scott Co. Soaked-._.. 90 Kraft, Aimerican Loaf__ 25 Marcellus, No. 10_----- 5 90 Kraft, Brick Loaf______ 25 Kraft. Swiss Loaf______ 2 Kraft, Old End, Loaf___ 34 Red Kidney Beans ‘Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 1 85 Noo 4 75 Noe 2 1 00 Kraft, Kraft, Brick, % bes 1 85 Limbur., % Ib._ 1 85 February 27, 1985 CHEWING GUM Adams Black Jack...... 6& Beeman’s Pepsin Beechnut Peppermint... 65 Doublemint 7 Peppermint, Wrigleys.- 66 Spearmint, Wrigleys._. 65 Juicy Fruit... 65 Wrigley’s P-K.-.—------ - CHOCOLATE Baker, Prem., 6 lb. % 2 45 Baker, Pre., 6 lb. 3 oz. 2 60 German Sweet, 61b.4%4s 1 86 Little Dot Sweet 36ers 2 60 CIGARS Hemt. Champions . 2 60 Webster Plaza ..---_ 75 00 Webster Golden Wed. 7 0e Websterettes --..-.. si . CinCog: ee eee Garcia Grand Babies— io a0 Bradstreets 38 Perfect Garcia Subl._ Kenway - Budwiser Isanela Cocoanut Banner, 25 lb. tins.... 20% Snowdrift, 20 lb. tins. 20% CLOTHES LINE Household, 50 ft.-_._.. 1 75 Cupples: Cord) 222 2 00 COFFEE ROASTED Lee & Cady 1 Ib. Package Ryco 22 23 Boston Breakfast __. 19% 3reakf ast Cup. 22 19 Competition deve ts Me UCSC Morton Hous Nearer eS Quaker, in cartons__ 2414 Quaker, in glass jars 28% Coffee aot 1 CONDENSED MILK Eagle, 2 0z., per case__ 4 60 Cough Drops a Bxs. Smith (Broa... 1 45 iggenes 1 46 Vicks: 40/1008. 2 40 COUPON BOOKS 50 Wconomic grade. 2 50 Economic grade... 4 50 Economic grade_.20 00 Economic grade__37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CRACKERS Hekman Biscuit Company Saltine Soda Crackers, bulk Abs pkee oe i Saltine Soda Crackers, 21D). pkgs. 268 Saltine Soda Crackers, 8% oz, pkgs.__-. ce 93 Butter Crackers, bulk 13 Butter Crackers, 1 Ib. 1.60 Butter Crackers, 2 lb. 3.12 Graham Crackers, bulk 13 Graham C’s, 1 Ib... 1 49 Graham C’s, 2 Ib.__.. 277 Graham C’s, 6% oz.-. 93 Junior Oyster C’s, blk. 13 Oyster C’s, Shell, 1 Ib. 1 71 Club Crackers ....._. 1 76 CREAM OF TARTAR 6 ib. boxes... a a ORIED FRUITS Apricots Extra Choice 2 23% Scandard. Ce ba 21% Citron 10 4b) box 25 February 27, 1935 MICHIGAN TRADESMAN 21 Currants JUNKET GOODS FRESH MEATS HERRING SOAP TEA Packages, 11 0z.-------- 13 Junket Powder -...._ 1 20 Am. Family, 100 box 5 20 Japan Junket Tablets __.__. 1 3 Beef Helland Herring BoB ce a6 Medium 19 Top Steers & Heif. 16 Mixed, kegs ~.----.._- $5. Wels Naptha, 100 box. 435 Choica 2... 30 Dates Good Steers & Heif.____ 14 Milkers, Keres 96 Hlake White 10 box 3 20 Bancy 30@36 Quaker, 12s, pitted__-. 1 40 Med. Steers & Heif.____ 11. Boneless Herring, 101b. 15 Ivory, 100 6s_____--__5 05 No, 1 Nibbs.--__------_ 32 Quaker, 12s, regular. 1 10 Com. Steers & Heif._. 09 Cut Lunch, 8 lb. pails 1 25 Fairy, 100 box___--_-- 3 00 Quaker, 12s, 1% lb. 2 30 _ MARGARINE Palm Olive, 144 box___ 6 20 Gunawans Quaker, 1 ib. 45 Wilson & Co.’s Brands Lava, 50 box________ 258 choi 34 Oleo Veal Mackerel Camay, 72 box... 3 95 SS aa 13% Tubs, 60 Count, fy. fat 6 00 P & G Nap Soap, 100@3 20 Figs Pails, 10 Ib. Fancy fat 1 50 Sweetheart, 100 box-5 70 |, Ceylon Calif., 24-8 oz, case__ 1 80 Grandpa Tar, 50 sm. _. 2 10 ekoe, medium _. 63 ee Williams Barber Bar, 9s_ 50 MATCHES White Fish Williams Mug, per doz. 48 English Breakfast Peaches Diamond, No. 5, 144___ 5 80 Lamb Med, Fancy, 100 Ib... 13 00 Lux Toilet, 50._...-_. 395 Congou, medium ______- Evap. Choice _------ 15 ceo ee 144 box__ 5 2 Spring Lamb 9) 19 Milkers, Lae pee 18 = Sonaer, ere fe 35036 Iva. Fancy =. 6 wan, 144 ~--_________ K K K K Norway___ # ongou, fancy __.... 42@43 eae 16% Diamond, No. 0-..... 8 00 oe 8 Ib. pails________ sd Ce eo) ‘a @ Cut rupee 1 50 SPICES Peel Safety Matches Boned, 10 lb. boxes... 16 Whole Spices Lemon, Torelli, Red Top, 5 gross case 4 80 Allspice Jamaica______ @24 « oz, dom 990 Congress, 5 gro. cs.__ 5 25 Mutton Cloves, Zanzibar______ as Orange, Torelli, 4 oz, dozen.____.. 90 ne Torelli, oz., dozen__------ $0 oe ie Seeded, bulk ~_-.-.- rorieon s fae blk. 4 ere s’dless bik._.-- . oo quer Seeded, 15 0z._- California Prunes 25 lb. bo: * 25 Ib. boxes --@09% 309 40, 25 Ib. boxes --@11 26 lb. boxes --@13 80 24, 26 Ib. boxes --@14 oe 2S Hominy Pearl, 100 lb, sacks__-. 3 50 Bulk Goods Elb.Macaroni, 20 lb.bx. 1 35 Egg Noodle, 10 1b. box 1 2 Pearl Barley Shester oo 6 00 Lentils Chih 10 Tapioca Pearl, 100 lb. sacks_.-- 7% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -.. 3 50 Jiffy Punch 3 doz, Carton Assorted flavors. EVAPORATED MILK Quaker, Tall, 10% oz.- Quaker, Baby, 4 doz.-- Quaker, Gallon, % dz. Carnation, Tall, 4 doz. Carnation, Baby, d dz. Oatman’s D’dee, Tall_ Oatman’s D’dee, a Pet, van Cor co Pi ce rt co cor co np nr Pet, Baby, 4 dozen_--- : Gi Borden’s, Tall, 4 doz. 3 22 Borden’s, Baby, 4 doz. 1 61 FRUIT CANS Ball Mason F. O. B. Grand pias One pint ---—--~——- : 16 Fait gallo Bae pol 00 FRUIT CAN RUBBERS Quaker Red Lip, 2 gro. carton GELATINE Jell-o, 3 doaw_--—----- 210 Minute, 3 doz.--------- 4 05 Knox’s, 1 dozen-—--- 2 25 Jelsert, 3 doz..-------- 1 40 HONEY Lake Shore 1 Ib. doz-- 1 99 JELLY AND PRESERVES Pure. 30 lb. pvails___-- 2 35 Imitation. 30 1b. vails_ 1 8 Pure Pres., 16 0z., bg 2 00 12 oz. Apple Jelly, dz. 95 13 oz. Mint Jelly, dz. 1 60 7 oz, Cranberry Jelly, dz 90 JELLY GLASSES ¥% Pint Tail, per doz.__-- 25 Standard, 5 gro. cs... 4 00 MUELLER’S Fee Macaroni, 9 0z.__._..__ Spaghetti, 9 om cs ; 10 Elbow Macaroni, 9 oz.. 2 10 Egg Noodles, 6 oz. _-__ 2 10 Egg Vermicelli, 6 oz... 2 10 Egg Alphabets, 6 0oz.__ 2 10 Cooked Spaghetti, 24c, DT 0%. 2 2 20 NUTS Whole Almonds. Peerless ____ ae tram large ... 13% Fancy Mixed 2) 16 Filberts, Naples ees 16 Peanuts, vir. Roasted seat Peecang, 5, star... Peeans, Jumbo _ oo. z Pecans, Mammoth __--.- 50 Walnuts, Cal. -_17% to 22 soma Peanuts Haney: No; t 220 12—1 Ib. Gellop’ e case_ : a Shelled Almonds (20s 39 Peanuts, Spanish, 125 ih. bage __ - 9% Filberta __.._ oo Recans, salted 2. 66 Walnut, California __.. 65 MINCE MEAT None Such, 4 doz._____ 6 20 Quaker, 1 doz, case... 95 Yo Ho, Kegs, wet, Ib... 16% OLIVES—Plain Quaker, 24 344 oz. cs. 1 87 Quaker, 24 74% oz. es. 3 55 Quaker, 12, 12 oz..... 2 40 Tempter, 12 22-0z. cs. 4 50 1 gal. glass, each... 1 56 OLIVES—Stuffed , 24 2% oz. cs, 1 87 24 4 oz. cs... 2 75 . 24 6 oz. cs... 3 65 Quaker, 24 7% oz. cs. 4 55 Quaker, 24 10 oz. cs. 5 95 Quaker, 12 32 oz. cs._. 7 88 1 Gallon glass, each. 2 10 PARIS GREEN 166.) 34 1 ee 32 8a ard $6922 30 PICKLES Sweet Small L and C, 7 0z., doz... 92% Paw Paw, quarts, doz. 2 80 Dill Picl.les Gal., 40 to Tin, doz... 8 20 32 oz. Glass Thrown--_ 1 50 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Blue Ribbon, per doz. 4 50 Bicycle, per ‘doz.------ 4 70 Caravan, per doz.-.-- 2 25 POP CORN 2 Sure Pop, 25 lb. bags 2 55 Yellow, 24 1-Ib. bags. 2 50 Tons 22] es 20 PTO GS) een en ae = 19 Shoulders = 1G Spareribs __ ey Neck Bones __ eo Ot trimmings 15% PROVISIONS Barreled Pork Clear Back ____28 00@34 00 Short Cut, Clear____ 30 00 Dry Salt Meats DS Belles 20-25 18 Lard Pure in tiercea 15 601d. tubs __ advance %4 50 ib. tubs ___ advance 4 20 lb. pails _.._-_-advance % TO 1b: pails: 2 advance % 5 lb. pails _-_._-advance 1 3 ip..pails _. 8! advance 1 Compound, tierces __. 13% Compound: tubs:)2 14 Sausages Paes nie ee BEIOR Sa Ne ES iver 22225 ives pines 23 Fr PETOL Sa os 20 Pork Tongue, Jellied — Headcheese Smoked Meats Hames!) Cert. 14-16 1b. 21 Hams, oor Skinned 46-18 Ib, 21 Ham, hea beef Knuckles 0 @22 California Hams ___-..@14 Picnic Boiled Hams_.-.@18 Boiled Hameg ~~~ @34 Minced Hams 2.0 --" D15 Bacon 4/6 Cert... @27 Beef Boneless, rump ____tb28 ¢0 Liver RICE Fancy Blue Rose___-_._ 4 75 1 Maney Eead Js 2echs cs 6 00 RUSKS Postma Biscu’: Co. 18 rolls, per case ____.. 2 10 12 rolls, per case __ 18 cartons, per case __. 2 35 12 cartons, per case _-. 1 57 SALERATUS Arm and Hammer 24s_ 1 50 SAL SODA Granulated, 60 Ibs. cs._ 1 35 Granulated, 18-24% lb. packages = 110 COD FISH Bob White, 1 Ib. pure 25 Paragon, 1 Ib a9 SHOE BLACKENING . I 2in 1, Paste, doz... 3 E. Z. Combination, dz. 1 30 Dri-Foot, doz .._-____ 2 00 Bixbys, doz. 1 30 Shinela, doz... 90 STOVE POLISH Blackne, per doz.__-___ 1 30 Black Silk Liquid, doz. 1 30 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 30 Enameline Liquid, doz. 1 30 E. Z. Liquid, per dcz._ 1 30 Radium, per doz.__.__- 1 30 Rising Sun, per doz.___ 1 30 654 Stove Enamel, dz._ 2 80 Vulcanol, No. 10, doz.. 1 30 Stovoil, per doz.___..__ 3 00 SALT BOB ber aa oe Quaker: 24.020 1b 2 1 05 Quaker, 36-14% ______ 1 20 Quaker, Todized, 24-2. 1 35 Med: No. 1, bbls... 3:15 Med. No. 1, 100 1b. bk. 1 07 Chippewa Flake, 70 Ib. 1 00 Packers Meat, 50 lb... 70 Crushed Rock for ice, cream, 100 lb., each 95 Butter Salt, 280 lb. bbl. 4 00 Block: 50) ib. 40 Baker Salt, 280 lb. bbl 3 80 G, 10 Ib., per bale____ 1 03 20. 3 Ib., per bale... ___ 1 08 25 lb, bogs, table... 45 Free Run’g, 32, 26 oa. 2 40 Five case lots__....-.. 2 3) Iodized, 32, 26 oz.--_.. 24) Five case lots___....-. 2 30) Colonial Witteen 49 1 00 Log Cabin Plain, 24, 2s 1 35 BORAX Twenty Mule Team 24,1 Ib. packages _____ 3 35 48,10 oz. packages____ 4 40 96,14 lb. packages__.. 4 00 WASHING POWDERS Bon Ami Pd., 18s, box. 1 90 Bon Ami Cake, 18s. 1 65 Brillo 20222 5 Big 4 Soap Chips 8/5__ 2 40 Chipso; large 2 4 30 Climaline, 4 doz.__--_- 3 60 Grandma, 100, 5c------ 3 50 Grandma, 24 large... 3 50 Gold Dust, 12 large. 1 95 La France Laun 4 dz. 3 65 Lux Flakes, 50 small_. 4 5d Lux Flakes, 20 large_. 4 33 Old Dutch Clean., 4 dz. 3 40 Rinse, 246202 4 65 Rinso, 40g 22.0 es 2 Spotless Cleanser, 48, 20 ome Se oe 85 Sani Flush, 1 doz._____ 2 25 Sapolio, 3 ‘doz 3 15 Super Suds, 48 ~----. 3 90 Sunbrite, 50s 2 08 Wyandot. Cleaner, 248 1 60 Cassia, Canton Cassia, 5c pkg., doz.-- oi Ginger: Africa =. 2 =.= @19 Mixed. No fo @30 Mixed, 10c pkgs., doz... @65 Nutmegs, 70@90 _.._.. @50 TYutinegs, 105-110 _.__.. @48 7epper, Biaek 202! @23 Pure Ground in Bulk Allspice, Jamaica _... @18 Cloves, Zanzbar _..... @28 Jassia, Canton__ si ee Ginger, Corkin — —. @lT Mustard __________ -- @21 Mace Penang @” Pepper, Black — O23 Nutmeesg 0 oe Pepper: White —. =. -- @48 Pepper, Cayenne ___.. @26 Paprika, Spanish __-__ @36 Seasoning Chli Power, 1% oz.__ 65 Celery Salt, 1%oz.._. 80 Ponelty, 336 07.20 3 2 Kitchen Bouquet_____ 4 oa Laurel Leaves _______ 26 Marjoram, 1 oz.- $0 Savory. 1 oz... - 65 Thyme, 1 oz —/ 9¢ Tumeric, 1% o¢._..___ 35 STARCH orn Kingstord 24/1 2 35 Powd., bags, per tb___. 4% Argo, 24, 1 Ib. pkes__ 1 66 Cream, 24-f coe 2 20 Gloss Argo, 24, 1 lb. pkgs.__ 1 66 Argo, 12, 3 Ib. pkes._. 3 % Argo, 8, 5 lb. pkgs.-__ 2 46 Silver Gloss, 48, Is__-_ 114 Wiastic. 16 pres... 1 38 Staley 24—1 Ih. 1 7 SYRUP Corn Blue Karo, No. 1%4_. 2 65 Blue Karo, No. 5, 1 dz. 3 58 Blue Karo, No. 10__.. 3 40 Red Karo, No. 144___. 2 85 Red Karo, No. 5, 1 dz. 3 88 Ried Karo, No. 102. 3 74 Imit. Maple Flavor Orange, No. 1%, 2 dz. 2 87 Orange, No. 3, 20 cans 4 34 Maple and Cane Kanuck, per gal.______ 1 25 Kanuck, 5 gal. can___._ 5 30 Kanuck, 24/12 Glass__ 4 00 Kanuck, 12/26 Glass 4 15 Grape Jue Welch, 12 quart case__ 3 90 Welch, 12 pint case___ 2 00 COOKING OIL Pints. | 2 doz... ease 5.170 Quarts, 1 doz. 5 35 5 gallons, 2 per case__ "12 00 TABLE SAUCES Lee & Perrin, large___ 5 75 Lee & Perrin, small___ 3 35 Pepper 2 soins 1 60 Royal Mint.) ee 2 40 Yobaseo, small________ 3 75 Sho You, 9 0z., doz.__. 2 00 AS! lara, 2 4 75 Canario 207. 27 ie 3 30 TWINE Cotton, 3 ply cone______ 40 Cotton, 3 ply balls__..__ 40 VINEGAR F. O. B. Grand ee Gder. —— Se ee ite ine, 40 grain i9 White Wine, 80 grain 24 mit : WICKING No. 9, per gross No. 1, per gross _ No. 2, per gross _ No. 3, per gross _______ 2 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz.. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz... 75 WOODENWARE Baskets Bushels, Wide Band, wood Handles 2 00 Market, drop handle_. 90 Market, single handle. 95 Market, extra | = 1 Splint, Jarse . 3) Splint, medium Splint, small Churns Barrel, 5 gal., each____ 2 40 Barrel, 10 gal., each... 2 55 3 to 6 gal., per gal._ 16 Pails 10 qt. Galvanzed ______ 2 60 12 qt. Galvanized _____ 2 85 14 qt. Galvanized _____ 10 12 qt. Flaring Gal. Jr.. 5 60 10 qt. Tin, Dairy 4 00 Traps Mouse, wood, 4 holes__ 60 Mouse, wood, 6 holes_. 70 Mouse, tin, 5 holes. — 6h Rat, wood et ne 2 Tubs Large Galvanized_____ 8 75 Medium Galvanized__. 7 75 Smal] Galvanized _____ 6 75 Washboards Banner, Globe. = 5 50 Brass single 6 25 Glass, single 6 00 Double Peerless_______ 8 50 Single Peerless________ 7 50 Northern Queen______ 5 50 Universal 7 2 Paper Food Dishes % Peas size, per M-__ 3 70 it : 2 Ib. 3 Ib. se is 5 Ib. size, per Ma 5 60 WRAPPING PAPER Butchers D F 66 Kraft TOILET PAPER Quaker, 100 Rolls__._ 4 50 Silk Tissue, 100 roils_. 3 47 YEAST CAKE Macic: 3 doz...) 22 Sunlight, 3 doz, __- 2 70 Sunlight, 1% doz. — 1 35 Yeast Foam, 3 doz... 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz... 30 Red Star, per doz._.---- 24 22 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Clyde K. Taylor. : Executive Vice-President—M, A. Mittel- man. Vice-Presidents—J. A. Burton, Lan- sing; A. Allen, Grand Rapids; Edward Dittmann, Mt. Pleasant; R. H. Hainstock, Niles; E. T. Nunneley, Mt. Clemens; Fred Nentwig, Saginaw; E. C. Masters, Alpena; A. G. Pone, Jackson. Secretary-Treasurer — Robert Murray, Charlotte. : Field Secretary—O. R. Jenkins, Port- land. nd. Membership Committee—R. H. Hain- stock, chairman; entire board to act as committee. Board of Directors—E. T. Nunneley, Mt. Clemens; M. A. Mittelman, Detroit; Edw. Dittmann, Mt. Pleasant; Steven J. Jay, Detroit; Clyde K. Taylor, Detroit; John Mann, Port Huron; Max Harryman, Lansing; Wm. Van Dis, Kalamazoo; Rich- ard Schmidt, Hillsdale; Arthur Jochen, Saginaw; B. . Olsee, Grand Rapids; Fred Elliott, Flint; P, B. Appeldoorn, Kalamazoo Fred Murray, Charlotte; Ralph Meanwell, Ann Arbor; John Och, Che- boygan,. Michigan Shoe Exhibition Association Annual meetings held once a year at Pantlind Hotel, Grand Rapids. Address all communications to Rodney I. Schopps. Secretary, Pantlind Hotel. Value of Association Depends on the Individual* Your officers requested me to talk on the Value of Association. I do not think that I can do this subject the real justice that it is entitled to, and if I adhere to the main point, I cannot get over things that I may like to, so if I stray from my subject at times, and dwell on Association, I hope you will have patience with me. It is somewhat difficult to describe the Value of Association because it is a problem that has unlimited value, and many things have to be done to build up the real, the real true value of Asso- ciation. You may and may not have seen one of the seven wonders of the worldd. I am referring to Niagara Falls. When you travel there and look upon this wonder, and see the beauty of it, the high waterfalls, the thousand and thou- sands of tons of water rushing over the gorge, and over the falls, you stand there and you think—I know that was just what I did—and as yet I have never read a description that has ever come up to the equal of it. I feel that it is almost impossible for anyone to write and describe it to your full satis- faction, and if you ever ask anyone to tell you about it, they will immedi- ately say, “Well, I do not know just how to tell it to you for you to get the picture.” : Did you ever travel in the West or in the North and be around a body of water, and witness one of those glori- ous and beautiful sunsets? Then again you stand there and admire it and wish you were a wonderful artist in order that vou could put all those beautiful colors together and blend them in such a way that you could show the outside world this picture in its true color, and then again you have seen a picture or a painting that could come within an Nth degree of matching this glorious sunset. So it is in trying to tell you the Value cof Association. It just cannot be done. You must participate in this work and co-operation in order to secure for you and your business this. That is Value. There are certain things which must *Address by W. J. Regan, President Michigan Bakers Association, before Michigan Retail Shoe Dealers Associa- tion. MICHIGAN TRADESMAN be done in order to put yourself in the position to secure these hidden re- wards, for unless the foundation is laid with good firm work and planning, the results will never be obtained. That is the real reason that a great many As- sociations never come through with Value. The weakness of their own leaders fails and the members depend- ing on their officers pay no atten- tion to the welfare of Associations, and when the leaders drop off, they feel that nothing can be done for them in an Association. The last few years have taught us that we cannot depend upon leaders to run things for us, but that if we want Value, we must work for same, put forth effort and do some of our own thinking. There has been many a sad awakening, which came too late. Bank- ers, industrialists, brokers, realtors, and many other leaders whom we looked up to showed how utterly they failed, because they stood out alone, and no one knew their problems, or did they co-operate closely enough to- gether in order to save one another, and know the problems of one another. All of a sudden a crash and we found ourselves drifting from bad to worse. For five years we have been trying this and then that; so far we have not got- ten out of this depression. It is like the story they tell of the colored preacher who was trying to. explain to his congregation the mean- ing of the phrase, status quo. Any- how, one of his members rose and asked him just what was the meaning of status quo. He stated “Brethren, do you mean to tell me that you do not know what this means? Well, then, I will be pleased to enlighten you. It means, brother, that we are in one hell of a mess.” And that, my friends, is what we found this country in when the depres- sion hit us. You, no doubt, have asked yourself time and time again, Why did it happen? Why must we start all over again? Why does not business pick up? But did you ever stop to examine your conscience and really dig down deep to find out if you ever did anything constructive towards pre- venting this chaotic condition, and were not you like the men who invested in real estate out in the suburb, and who wanted their land to increase in value without them investing or putting any labor on it? In other words, one was looking for his neighbor to build and improve in order to secure the value. I am afraid that a majority of us are guilty of this act, wanting your offi- cers and competitors to do the work, finance the Association, in order for you to secure the value. That value cannot be obtained in that careless way. It must be gotten by real hard effort and plenty of pa- tience. Lack of patience has wrecked many an association and wrecked many a business. You cannot expect results immediately, you must work up to them. Earlier in my talk I referred that certain conditions must be brought about and the foundation must be laid in order to secure value. Business men must give this association work plen- ty of thought, the same as their busi- ness, and must study and plan the or- SN eS ee ganization of this in a wise way. They must see to it, that all members have a voice in the affairs, that meetings are easy to get to and that smaller groups are easier to handle than larger ones and that small groups must elect their representatives to their board in order that the state-wide-problems can be in- telligently worked out. This we found in our set-up was the ideal plan. Our state is broken up in small groups and we have fifteen of them, meeting and eating together, creating loyal friendship, bettering their con- ditions in their areas, and discussing their problems as it effects them in their respective areas. The members in this way secure for themselves that value that comes out of an association that is run for them. They benefit di- rectly as they see for themselves that organization of this kind does the work for them. Then again we render direct service, so to speak: Our secretary travels from one area to another, tim- ing himself in order to make their meeting on schedule and render serv- ices that they thought was impossible. For instance, bring about renewed ac- quaintance with the competitor who used to be your friend, until you chis- eled a stop from him or you hired his baker, one of those real ethical condi- tions that we know to have existed in industry for the past ages. You know how it goes—meet, agree, figure what you did not agree to, then go out with a new one, or else break your agree- ment early the next day. Our secretary is a real past master at this trick, so his service is of a real high value to the February 27, 1935 industry, and such service sent out by any industry would render this same real true regard that all members are seeking in industry, friendship and as- sociation value. It is a well known fact that such help and aid as comes to any line of indus- try is brought about through good friendship and through group activity, and not by individual effort. It is the same principle that enables humanity to progress and advocating and secur- ing for themselves and their fellows those conditions which in these United States of America guarantees to all of us who play the game fairly—those things we so much prize, “Life, liberty and the pursuit of happiness.” This country developed and began greatly through individual initiative and personal intelligence. Until recent years, the development of business was largely the sum total of individual busi- nesses, privately owned and privately managed. The free exercise of indi- vidual initiative produced new products and new businesses and tended to nar- row the field of activity of any specific business. For instance, the meat mar- ket, the grocery store, the bakery, the clothing store, the dry goods store, the drug store, and other specialized types of stores supplanted the old time general store. As businesses became specialized it became increasingly nec- essary for some kind of organization of specialized businesses for secure pro- tection and for profitable assistance. One way in which this combination of businesses was accomplished was LAN SING DETROIT depression proof CW) oe EENANCEAE CONDITION ES EWEN SERONGER IHAN BEFORE IHE DEPRESSION — WE MAWE MAINTAINED OUR DIWIDEND RAIE OF NOT KESS THAN 33% MICHIGAN SHOE DERLERS MUTURL FIRE INSURAACE COMPARY MUTUAL GRAND RAPEDS BUILDING e e oe e osm apenas ete es eee NR OREN A CS AC ats iets nat A Baste 2 ~ 8 ena aR RIE RE February 27, 1935 MICHIGAN TRADESMAN 23 through the development of the busi- ness or industrial corporation. Through various devices of stock manipulations, the corporations grew and absorbed many of the smaller concerns. It did not take long for the corporations to develop into a trust, and because of its size, it soon became able to crush competition and to prevent the full and free operation of domestic trade. This resulted in stifling individual enterprise and in crushing the small business man. It has transformed small owners of business into mere employes of large, controlling and dominating cor- porations. The problem which confronts Ameri- can business life to-day is a most dif- ficult one, but it hinges largely on how to retain individual enterprise while at the same time securing group activity so that the group of individual busi- ness men may secure the benefits of the large corporation. Moreover, American social and economic life has changed so rapidly that it has become necessary for individual citizens to learn how to work as individuals in group organizations in order to achieve results to stimulate progress either so- cially, economically or industrially. The answer to the problem seems to light in only one direction, namely, individ- ual co-operation in undertakings which the individual cannot alone achieve, but which can be achieved by a collective group. The success of group undertak- ings depends almost entirely upon the capacity of the individual to co-operate voluntarily with others. Now, it is frequently assumed that any form of co-operation must be based upon the unselfish attitude of the in- dividual. Experience has demonstrat- ed that the only way the individual can survive is through his capacity to work with his competitors in trade associa- tions. When the individual business man joins an association, it certainly is not an unselfish act on his part. It is more nearly the truth to say that he is acting on the basis of enlightened and intelligent self-interest. In most cases it is either a case of working in an association or of perishing. Even im the face of this important fact, it is difficult to secure real co-operation on the part of individuals in the major work of an association. A minor ad- vantage to a specific individual through the individual acting along may be the very thing that prevents a major achievement througk group work which would bring to this individual far bet- ter results than he might attain through his own temporary act. This is why it requires intelligence and vision on the part of the individual to see the major advantage which may be further re- moved from the individual, whereas, the minor advantage may be just in front of his eyes. Recognizing the fact that the asso- ciation can perform certain valuable services and achieve certain wholesome and desirable results which the single individual cannot, and furthermore, recognizing the fact that the associa- tion may be indispensable for the sur- vival of the individual, it is of utmost significance to recognize another sig- nificant fact, namely, the association is probably the only means that can be used successfully outside of a dicta- torship of some sort. If this country is to remain a democracy, then the peo- ple must learn how to act voluntarily in group activity through which pres- sing problems can be solved. In other words, the people themselves must solve their own problems and they must use the methods that will bring about solution. The method for doing this is through associational work of some sort when the job is too big for the single individual. If the associa- tions fail to function, then the only other means is some form of dictato- rial control. So important is it for the welfare of this country that people learn how to work together in solving their prob- lems, that it is really a patrioic duty, as well as a farsighted policy, for the people to enter into association work in a spirit of co-operation and in so doing suppress individual prejudice for the good of the group as a whole. “Each for all” can result in “All for each” and the sound economic principle can be verified, namely that when all work together, each will receive greater benefits. I remember distinctly the words of our President Roosevelt when he was outlining his New Deal. He stated that the farmer must have his, that labor must have theirs also, but did he say that industry must also have theirs? No, but he stated: “It is only through good strong trade associations that your industry will secure the things that they are entitled to under this New Deal.” I think that we now see what he meant; we have seen taxes placed upon us, such as processing tax. We have seen labor get his, but as yet we have not seen industry get theirs; only where they were well organized. The President knew what he was talk- ing about when he made the state- ment, “Only through good industrial associations”; he above all knew the value of associations, khew the good that can come out of such organiza- tions, bey Ask youself the question, how are the shoe merchants or the bakers or- ganized, either Nationally or in states? Then you can readily see why it is that you cannot adjust your industry under the NRA. Industry was promised in the NRA a good deal, but so far we have not secured it, because we are not strong enough to force it through and that is why the chiseler or the small minority group is making it hard for the major- ity to run their codes and get the bene- fits they were promised. The deal for you or any other group was that the industry must be self governed. In other words, where 85 or 90 per cent. of a certain industry agreed to certain methods and agreements for them- selves, then the other minority group, or the 10 per cent. must fall in line. This, I feel, is all that is needed to send all business codes on the way to pros- perity and lick the depression. You business men have lost untold values for your being so loosely organized. Great many business men are of the opinion that the NRA is on the wane, but I can assure you that it is only on the way in. It is here to stay. It is like the story they tell of the little girl named Marjorie, about 4 years old, who wandered into the grocery store to tell the news. “We've got a new baby brother at our house,” she said. “You don’t say,” said the grocer. “Is he going to stay with you?” “TI guess so,” said Marjorie, “he’s got his things off.” So you will find in a few months that the NRA has its things off and will stay on. It has come to pass that the real thinkers in business to-day realize that we must have stronger associations for the future welfare of their respective business. Again it is dawning upon every mem- ber of industry, if he is to secure for himself value under the code he must co-operate with the members of his respective industry. They also know if you want good competitors you must be a good competitor. Remember the banana—every time it leaves the bunch it gets skinned. Our members in the Michigan Bak- ers Association have been highly or- ganized, and we have secured for our industry unlimited values, adjusting markets, creating friendships in the in- dustry, creating profits where we used to have losses, fighting our problems together for the good of all, securing laws to help our members and running the association for the individual who has at all times a voice in its affairs. Then we have now joined hands with thirty-two other organized associations to secure still further values for our members, because we realize in union there is strength, and all these Michi- gan Associations united into this Fed- eration to-day will make it possible for the small business men to secure for themselves laws; for example: the fair trade bill, the modification of the Sales Tax Bill, and several others that we now are studying to present to this session of the Legislature. It is mighty interesting to note that we now have organized in this state abou 43,000 in- dependent business men. Just a few more words to the mem- bers of the Retail Shoe Dealers of Michigan. See to it that your industry becomes highly organized. See to it that it is placed on a good strong bud- get, with plenty of money to do things for you. See to it that effort is put be- hind it, and above all be loyal to your officers. Financing is a necessary evil to your future success. It is like an insurance policy, you must keep up the premium. Our association of 1125 members is paying about $25,000 per year. Try and tell them it does not pay and they will tell you it is worth twice the amount as they have really secured plenty of value from our association. Effort, This is a mighty expression, behind which lies action, the beginning of progress. Without which lies stag- nation, rot, ruin, loss. Effort is essen- tial for accomplishment, You can’t ex- pect to lie down and get business. New ideas, change in items, contracts and efforts are needed to make up that ob- ject of all business, Profit. Loyalty: Life knows no greater vir- tue than loyalty, and no greater vice than disloyalty. He who can be trusted with the confidence of a friend is one of earth’s true noblemen. Upon loyalty every noble institution is built—gov- ernment, homes, society. Without it we could have no credit, no banking system, no international finance. With it we can have rich friendships, happy homes, peaceful people. Without loy- alty, there is no foundation for char- acter. e+ OUT AROUND (Continued from page 9) merce and industry, taking the title of Professor of Marketing in 1925. He is the author of a standard work on the principles of foreign trade, pub- lished in 1924 and again in 1934 and of numerous articles in technical and trade periodicals. The ruling of the Supreme Court on the gold clause in United States bonds is made public at a particularly oppor- tune time, immediately preceding, as it does, the pending intensive drive for the sale of a new issue of “baby bonds” to the smal! and possibly inex- perienced investor. The court rules, in effect, that the nullification of the gold clause in existing bonds is illegal, but the victimized holder may have no legal redress. virtually states that if Congress can do this, there is no reason why it cannot at any time also determine the amount which may be paid on government Furthermore, the court obligations at maturity, irrespective of the amount written in such obligation. E. A. Stowe. >.> Evening is the time for rest and the kindly fire; dawn is the trumpet call for action. Phone 89574 John P. Lynch Sales Co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Cash paid for stocks of merchandise of every description including ma- chinery, plants and equipment. Write or wire M. GOLDSMITH 935 Gratiot Ave. CAdillac 8738 DETROIT, MICHIGAN Complete modern Drug Store fixtures for sale at a great sacrifice, consisting of plate glass sliding door wall case, show cases, cash registers, count- ers, back bar soda fountain and utensils, etc. ABE DEMBINSKY, Liquidator 171 Ottawa Ave., N. W. Grand Rapids Michigan BUSINESS WANTS DEPARTMENT Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. YOUNG EXECUTIVE DESIRES POSI- TION—Capable and trustworthy young man, experienced in manufacturing, credit, sales and advertising desires con- nection with Grand Rapids firm. Good record with large corporations. Best of references. Address No. 703, c/o Mich- igan Tradesman. 703 FOR SALE—Edgewater Inn, Port Huron, Mich., on St, Clair river. Doing nice busi- ness. Death of husband forces sale. Ethel Allen. 704 24 Mr. Stebbins Commends the Greenville Plan (Continued from page 17) by making these powerful corporations richer and their own state and com- munity poorer, They also should take this advice themselves and be loyal to each other, thus setting a good ex- ample. They should look upon these greedy invaders of the commnity as enemies and not permit their local managers to guide their local organiza- tions, which is frequently permitted by thoughtless members. Here is hoping that the new chain store tax bill will continue to meet with ready- support of local business organizations through- out the state. A draft of the new tax bill will, no doubt, be placed before the legislature soon. It should be fol- lowed up by an active demand upon the members of the legislature to re- peal the present chain store tax law and replace it with this proposed new law. The need of this law is greater than it was two years ago. If the same energy is placed behind it as was shown at that time, Michigan business can be emancipated and set free. E. B. Stebbins. ———__2-.__ Rothschilds No Longer Rich When your fair friend asks “How can I invest my little all and be ab- solutely tell her frankly you “cannot do it,” and do not’ be ashamed of your ignorance. Cover your confusion by telling her about the original wise old Rothschild supposed to know more about money than all others. He intended to leave his fortune, conservatively safely invested, to re- main intact forever. He ordered in- vestments made exclusively in “basic bonds” of the Austrian empire, the German empire, French republic and British empire. The German and Austrian invest- ments have been wiped out, every cent. The investment in. French bonds has been cut down 80 cents on the dollar. France reduced the value of the franc from about twenty cents to four cents. In England he fared a little better. The Rothschilds are no longer “Europe's richest family.” —~>+>___ Firm Sugar Prices Indicated Realization by producers that quotas under the Jones-Costigan Act are likely to hold down sugar supplies slightly below the indcat- ed construction for 1935 should make for firmer sugar prices dur- ing the next few months. Although sugar consumption has declined steadily during the past five years, the trend is ex- pected to be reversed this year. Since the quotas established under the act did not allow for any such increases, it is estimated in some quarters that the available supply may be fully 5 per cent. less than consumption during the current crop year. Hence, producers are reported reluctant to dispose of sugar in volume, except on a scale up. >> safe?” The man of thought strikes deepest and strikes safest. MICHIGAN MEN OF MARK A. D. Vandervoort, President Michi- gan Retail Hardware Association A. D. Vandervoort, of Lansing, bet- ter known as Del, has had a varied and interesting career as “All-Western” football guard, militiaman, member of state police, soldier in the Kaiser’s War and master merchant. Del comes of pioneer stock. His father, born in New York state, as a young man went to South Dakota, operating stores in the cattle country at Custer City and Buffalo Gap, where he was known as the “Merchant Prince of the Bad Lands.” On one of his buying trips East, Vandervoort Senior stopped to visit relatives in Lansing, met and a year later married a Lansing born girl. Four boys, known over the state as Frank, Tom, Del and Ed Van- dervoort, carry on the family name and fortune. Father Vandervoort later moved to Lansing, was manager of the Western Tool Co., then organized, in A. D. Vandervoort 1908, his own store, operating as “Van —the Tool Man.” The concern incor- porated in 1914 and has since been known as the Vandervoort Hardware Co, Del spent all his spare time from school in the hardware store, securing the training under his father which made him ithe expert hardware mer- chandiser he is to-day. While still a boy in his teens he joined the National Guard, a connec- tion which was broken only by war service until 1928. For seven months, in 1913, during his service in the National Guard, he was in a detachment detailed to maintain order during the 1913 strike in the cop- per country. Del’s early ambition was to conduct a cattle ranch in South Dakota, hence enrolled in the Veterinarian and Agri- cultural Courses at Michigan State College. His athletic ability resulted in his choice as a member of the Michi- gan State College football team in 1914-15. He was a member of the Michigan State College team which defeated the University of Michigan in 1915 with a score of 24 to 0, a feat not duplicated until nineteen years later. TRADESMAN Early in 1917 he was appointed lieu- tenant in the Michigan State Police, serving until his enlistment in the ar- my. He was with the overseas troops in France in 1918 and 1919. Upon returning to the United States he again joined the state police forces, resigning to finish his college course in 1920. In that year he married Janet Isbell. To them have been born three children—Ellen, Catherine and Jean. Membership in the National Guard continued. In 1927 he was captain of A battery, 119th Field Artillery, 32nd Division. The three brothers have built on the solid foundation constructed by their father one of the finest hardware stores in the country. Each brother has his distinctive duties and his spe- cific department, which is the basic rea- son why the business runs so smooth- ly and so effectively. Tom, the finan- cial man, also in charge of the appli- ance department, is a director in the American State Bank. Ed, in charge of sporting goods and sals of athletic equipment to schools and colleges, has been instrumental in making this one of the outstanding sporting goods de- partments in the country. Del is the Merchandise Manager and runs the special promotions which have made the Vandervoort Hardware known from coast to coast. Among his well- known promotions are the famous “Sporting Goods Circus,” during which event over $35,000 in sporting goods were sold in six weeks and the “Santa’s Castle” Christmas sale in 1934 when the vacated Lansing postoffice was turned igto a veritable fairyland of toys and gifts. The annual spring event, the sale of seeds, bulbs and plants, is one of the most successful sales of its kind in any store in the country. While merchandising is the chosen career of Del, other activities have not been neglected. Del was twice State Commander of Veterans of Foreign Wars, in 1929 and 1930. He has been a member of the National Home Board of the VFW and responsible in con- siderable part for bringing the Na- tional home for Veterans’ Children to Eaton Rapids. In 1934 he served as National Chief of Staff for VFW of the United States. He is also a past Exalted Ruler of the Lansing Elks Lodge, a 32nd de- gree Mason and a member of the Com- mandary and of the Shrine. In 1932 he was elected a member of the Board of Governors of the National Retail Hardware Association. In 1934 he be- came Vice-President of the Michigan Retail Hardware Association, having previously served four years on the Executive Board. At the Grand Rap- ids convention, held in February of this year, he was elevated to the Presiden- cy of the Hardware Association. Un- der his leadership the Association will not only continue vigorously its pres- ent activities, but will develop others to maintain the hardware association as the largest retail trade organization in the state. Del is big in body, big in mind, a “grand guy” and a true friend. —_2+>—____ To live in hearts we leave behind js not to die. February 27, 1935 Retail Sales Somewhat Better Retail sales volume in the last half of February is improved as compared with the first two weeks of the month. Store executives doubt, however, that dollar vol- ume for the month will register an increase anything like the 10 per cent. gain over last year previous- ly forecast by some observers. Officials of large merchandising organization report that dollar sales of their New York units last week were from 314, to 4 per cent. above the total for the corre- sponding week last year. In the preceding week, the margin of in- crease reported had been less than 2 per cent. For out-of-town stores, the showing was about the same as last week, with sales ranging from 5 to 10 per cent. above those for the corresponding period in 1934. Although retail business in New York has recorded a substantial pick-up in the past two weeks, the best sales records are reported by units in the Southwest and on the Pacific Coast. Disappointment over the results of special dry goods sales is reported by retail- ers from various points. — ~~. . Retail Coal Price Fixing Troubles The fixing of retail coal prices under the code is encountering a number of serious difficuties. Retailers in various areas pre- pare cost schedules, which are the basis for minimum prices, under the code. Such schedules of costs of handling solid fuels at retail were completed only in January. ey were canceled in three Ohio trade areas, however, and at Wil- mington, Del., all within the past two weeks. Local officials of the retail code express the hope that a break- down of phice fixing activities in retail fuel distribution will be avoided, however. It is asserted that cost schedules in many cases were set up hurriedly, without adequate study. In other cases, approval of the cost schedules by the NRA was so delayed that they were out of date when finally de- clared operative. Cee NRA to Adopt New Policies Criticized by the Supreme Court during its consideration of the hot oil cases for amending codes and isuing new regulations without announcing any basis for its action, the National Recovery Administration plans hereafter to make public with each such change the “‘findings’’ leading to its action. The apparently arbitrary man- ner in which codes were altered or interpreted by regulation, with- out any explanation of the under- lying reasons, has been the sub- ject of much complaint by busi- ness men who frequently found them confusing. The court's com- ment on this was rather sharp and. anticipating that it may be called upon again to explain its activi- ties, the Administration is seek- ing to protect itself. ' e MUTUAL INSURANCE Have you ever stopped to think what it means to you? It is interesting that a number of successful, level-headed men hold en- tirely erroneous ideas on many subjects not closely related to their own lines. Mutual insurance is one subject that is sometimes misunderstood. This is due to the criticisms of the mutual system that are made by its competitors and which are designed to leave unfavorable impressions. However, when these are investigated, they prove to be completely false. Most men really want to know the truth, so here are some definite facts: 1] Two mutual fire insurance companies in the United States are 150 years old or older; thirty-one have operated successfully for a century or more. Surviving depressions and panics, wars and disasters, these companies have been time-tested and have furnished generations of policyholders with abso- lute protection—and at a saving. Most of the leading life insurance companies in the United States are mutuals, and three-fourths of the life insurance in force in this country is written by mutual companies. During 1933 alone, the general writing mutual fire companies returned over $28,000,000 in dividends to those they had insured—a definite saving in their insurance cost. The experience of these companies in main- taining their dividend programs year after year, in bad times as well as in good, is practically unique in business history and stands as a monument to the soundness of the mutual plan and the ability of the managers of the mutual companies. 4 Mutual fire insurance is becoming increasingly popular. Each years sees thousands of thoughtful property owners joining the mutual ranks. It is the one system of property insurance that has enjoyed a growth in the last ten years. Mutual fire inurance companies have come through the depression with banners flying. Not one general writing mutual company failed—in fact, in all the history of this country, no mutual fire insurance company has ever failed after it had accumulated a cash surplus of $200,000 or more! These are only a few of the facts about this outstanding imsurance system. Before you renew the next insurance policy that expires, or before you obtain additional insurance protection, get all the facts about the mutual plan. The fieldman of any mutual organization will be pleased to tell you more about this great American institution and the benefits that are available to you through mutual insurance. GOOD REASONS WHY YOU SHOULD STOCK W. R. Roach & Co., Grand Rap- ids, maintain seven modern Michigan facto- ries for the can- ning of products grown by Michi- gan farmers, A complete line of canned vegetables and fruits. _ Rademaker-Dooge Grocer Co. Distributors for KARAVAN KIRO COFFEE KARAVAN EL PERCO COFFEE KARAVAN SIXTY-SIX COFFEE Phone 8-1431 Grand Rapids, Michigan This ADVERTISING IS SENDING YOU .__ CUSTOMERS... Pa a Desserts are the fastest selling des- serts on the market. Women are turning to them by the thousands. They have learned from Royal Desserts advertising how to tell quality in gelatin and they know Royal is superior. This advertising comprising 1, Radio—over 50 stations, with Mary Pick- ford as star, reaching millions every week. 2. Magazines—with a circulation of over 11,000,000. 3. Newspaper Comics, in 27 leading papers, featuring Jimmy Durante— forms a powerful campaign that is constantly sending you customers for Royal. Get behind this advertising and cash in on it. ROYAL DESSERTS Products of STANDARD BRANDS INCORPORATED ors’ og : Sag FLAVOR is ITOlen UES OM Hekman MAY BE BOUGHT WITH CONFIDENCE AND SOLD WITH PRIDE a TOTAL LOSS” WITHOUT FULL FIRE INSURANCE PROTECTION IS A RISK YOU CANNOT AFFORD TO TAKE. FIRE CAN SWEEP THROUGH YOUR PROPERTY LEAVING NOTHING FOR YOUR FUTURE. MUTUAL INSURANCE WILL PROTECT YOU. THE MILL MUTUALS AGENCY MUTUAL BUILDING, LANSING, MICHIGAN DETROIT, GRAND RAPIDS, SAGINAW 25 % PRESENT PREMIUM SAVINGS